id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-4177	Meng, Huanyu	How to Use The KOL Marketing Model in The New Era to Stimulate the Consumption of Beauty Products: Take Little Red Book as an Example	2023	3	.pdf	application/pdf	2609	100	51	Before began to study this topic, the author first use the way of questionnaire preliminary understanding of the public attitude towards KOL marketing, survey found, in the society, more than sixty percent people said they had bought products through KOL marketing, and we also found that the public in social media entertainment, about 40% of users prefer actively browse blogger KOL marketing content, and usually have their own follow and trust blogger. This paper takes Little Red Book platform as the research sample, through the research method of questionnaire survey, specifically analyzes its marketing mode, marketing advantages and development prospects, combined with the purchase intention of consumers, to provide suggestions for the marketing development of KOL marketing platform.	cache/fbem-4177.pdf	txt/fbem-4177.txt