id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-4854	Xie, Jing	Research on the Influence of "Funeral Culture" Expression on Advertising Effect: Based on the Adjustment Function of Brand Positioning	2023	4	.pdf	application/pdf	2827	146	44	Keywords: Funeral culture, Advertising expression, Brand positioning, Advertising effect. This study investigates the practice of funeral culture advertising, combines the literature on funeral culture and brand positioning, constructs a model based on relevant theories, and proposes a research hypothesis to explain the relationship between funeral culture advertising expressions and brand positioning.	cache/fbem-4854.pdf	txt/fbem-4854.txt