id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-531	Wang, Gang; Wang, Xianli; Lv, Yiliang; Yang, Zhe; Mao, Changxiong	Marketing in the Context of New Media Marketing Research on Curriculum Teaching Reform	2022	4	.pdf	application/pdf	3822	79	16	China Abstract: With the popularity of the Internet, the rapid development of new media, the marketing industry ushered in the era of changes, new media marketing development is rapid, in the social media environment, the traditional marketing means effect advantage is not obvious, the change of social media has promoted the change of the business pattern, colleges and universities are the main way of social output for talent output, colleges and universities for marketing students training is still in the traditional marketing concept training mode, Obviously can not meet the talent needs of the current business development, for the university marketing professional talent training model reform exploration, this article will start from the perspective of new media marketing, market changes as the guide, the use of case analysis method and literature method to further study the teaching reform of the applied undergraduate Marketing course, explore the new path of Marketing course teaching reform in the context of new media marketing. According to data from iiMedia Research in 2020, the scale of mobile social users in China exceeded 900 million,) an increase over 2019 /b110>7.1%, the shift in consumer consumption focus and consumption scenes 125 accelerates the process of new media marketing, provides a better traffic foundation for the development of new media marketing, and the display of videos, soft texts and other videos derived from the background of the new media era makes enterprises more interactive, immediacy, intuitive and comprehensive in doing business activities, at the same time, the rapid development of emerging technologies and further applications.	cache/fbem-531.pdf	txt/fbem-531.txt