id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-5956	Yang, Shengxiu; Matias, Ericson Z.	Exploring the Effectiveness of Social Media Marketing in Building Brand Equity: A Comparative Study of Facebook and Twitter	2023	3	.pdf	application/pdf	2215	139	57	The purpose of this study is to explore the effectiveness of social media marketing in building brand equity through Facebook and Twitter. Keywords: Social media marketing, Brand equity, Comparative study.	cache/fbem-5956.pdf	txt/fbem-5956.txt