id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-6612	Zhang, Tao; Qi, Jingxuan; Zuo, Zixuan; Hao, Qi	External Risk Management of Brand Construction of Time-honored Enterprises: Take the Time-Honored T Traditional Chinese Medicine Enterprise as An Example	2023	2	.pdf	application/pdf	1628	67	41	In the 46 product market competition, if competitors take bad means, malicious imitation T related products of traditional Chinese medicine, OEM production inferior, negative efficacy fake products, shoddy, will disrupt the normal market competition order, and will seriously affect the T enterprise brand reputation of traditional Chinese medicine, adverse effects on T Chinese medicine enterprise itself. Therefore, enterprises should pay attention to the construction and maintenance of brand image, give full play to the brand effect of T Chinese medicine enterprises, strictly control product quality, implement quality requirements into all aspects, understand consumer needs, treat diseases and save lives, stay true to the original intention, and constantly improve customers' sense of identity to T Chinese medicine enterprises.	cache/fbem-6612.pdf	txt/fbem-6612.txt