id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-7791	Fu, Jie; Mao, Qiang	Study on the Impact of Music Marketing on Branding of Short Video Platforms: Take B Station as an Example	2023	3	.pdf	application/pdf	2876	128	57	China Abstract: Music marketing is a way for companies to use the characteristics of music art to enhance communication and exchange with consumers, to better meet their needs, to better integrate music with the company's brand image and products, and then to maximize the benefits of business activities under the marketing strategy of music. This successful music marketing case makes people can't help but applaud, and also makes people can't help but think about the powerful power of music marketing on brand image shaping of short video platforms.	cache/fbem-7791.pdf	txt/fbem-7791.txt