id	sid	eid	entity	type
fbem-6009	1	1	2766-824x	QUANTITY
fbem-6009	1	2	8	CARDINAL
fbem-6009	1	3	1	CARDINAL
fbem-6009	1	4	2023	CARDINAL
fbem-6009	1	5	111	CARDINAL
fbem-6009	1	6	london	GPE
fbem-6009	1	7	tian	NORP
fbem-6009	1	8	guangzhou	GPE
fbem-6009	1	9	guangzhou	GPE
fbem-6009	1	10	guangdong province	GPE
fbem-6009	1	11	510555	DATE
fbem-6009	1	12	china	GPE
fbem-6009	1	13	london	GPE
fbem-6009	3	1	two	CARDINAL
fbem-6009	3	2	london	GPE
fbem-6009	4	1	london	GPE
fbem-6009	4	2	two	CARDINAL
fbem-6009	5	1	london	GPE
fbem-6009	6	1	london	GPE
fbem-6009	7	1	london	GPE
fbem-6009	8	1	1	CARDINAL
fbem-6009	8	2	london	GPE
fbem-6009	8	3	keller	PERSON
fbem-6009	8	4	1993	DATE
fbem-6009	9	1	anderson, 1983	ORG
fbem-6009	9	2	2010	DATE
fbem-6009	12	1	london	GPE
fbem-6009	12	2	john et al.	PERSON
fbem-6009	12	3	2006	DATE
fbem-6009	14	1	two	CARDINAL
fbem-6009	14	2	london	GPE
fbem-6009	15	1	london	GPE
fbem-6009	15	2	three	CARDINAL
fbem-6009	16	1	first	ORDINAL
fbem-6009	17	1	second	ORDINAL
fbem-6009	18	1	keller	ORG
fbem-6009	18	2	1993	DATE
fbem-6009	19	1	london	GPE
fbem-6009	19	2	uk	GPE
fbem-6009	20	1	london	GPE
fbem-6009	20	2	first	ORDINAL
fbem-6009	20	3	1975	DATE
fbem-6009	20	4	nedungadi	PERSON
fbem-6009	20	5	hutchinson 1985	ORG
fbem-6009	20	6	loken 1986	ORG
fbem-6009	20	7	cohen	PERSON
fbem-6009	20	8	basu 1987	ORG
fbem-6009	21	1	one	CARDINAL
fbem-6009	21	2	four seasons	DATE
fbem-6009	21	3	ritz carlton	PERSON
fbem-6009	21	4	mandarin oriental	NORP
fbem-6009	21	5	hutchinson 1985	ORG
fbem-6009	21	6	loken 1986	ORG
fbem-6009	22	1	london	GPE
fbem-6009	23	1	london	GPE
fbem-6009	23	2	keller	ORG
fbem-6009	23	3	1987	DATE
fbem-6009	23	4	burke	ORG
fbem-6009	23	5	1988	DATE
fbem-6009	24	1	london	GPE
fbem-6009	26	1	1.1	CARDINAL
fbem-6009	27	1	london	GPE
fbem-6009	27	2	two	CARDINAL
fbem-6009	28	1	six	CARDINAL
fbem-6009	28	2	lynn el al.	PERSON
fbem-6009	28	3	1988	DATE
fbem-6009	28	4	keller et al.	PERSON
fbem-6009	28	5	2012	DATE
fbem-6009	29	1	london	GPE
fbem-6009	29	2	four	CARDINAL
fbem-6009	31	1	262	CARDINAL
fbem-6009	31	2	45	CARDINAL
fbem-6009	33	1	1.2	CARDINAL
fbem-6009	34	1	london	GPE
fbem-6009	34	2	112	CARDINAL
fbem-6009	34	3	garvin	GPE
fbem-6009	34	4	2000	DATE
fbem-6009	34	5	keller et al.	PERSON
fbem-6009	34	6	2012	DATE
fbem-6009	36	1	tripadvisor	GPE
fbem-6009	37	1	keller et al.	PERSON
fbem-6009	37	2	2012	DATE
fbem-6009	38	1	london	GPE
fbem-6009	38	2	condé nast traveler	ORG
fbem-6009	38	3	#1	CARDINAL
fbem-6009	38	4	london	GPE
fbem-6009	38	5	2019	DATE
fbem-6009	38	6	london	GPE
fbem-6009	38	7	2020	DATE
fbem-6009	39	1	2,130	CARDINAL
fbem-6009	39	2	2,573	CARDINAL
fbem-6009	39	3	83%	PERCENT
fbem-6009	39	4	tripadvisor	GPE
fbem-6009	40	1	24 hours	TIME
fbem-6009	41	1	london	GPE
fbem-6009	43	1	london	GPE
fbem-6009	44	1	london	GPE
fbem-6009	44	2	solomon et al.	PERSON
fbem-6009	44	3	2016	DATE
fbem-6009	45	1	2	CARDINAL
fbem-6009	45	2	two	CARDINAL
fbem-6009	46	1	first	ORDINAL
fbem-6009	46	2	keller	PERSON
fbem-6009	46	3	1990	DATE
fbem-6009	46	4	batra et al.	PERSON
fbem-6009	46	5	2010	DATE
fbem-6009	47	1	second	ORDINAL
fbem-6009	47	2	1975	DATE
fbem-6009	48	1	london	GPE
fbem-6009	48	2	two	CARDINAL
fbem-6009	48	3	matthew curtis	PERSON
fbem-6009	48	4	kapferer	NORP
fbem-6009	48	5	2004	DATE
fbem-6009	49	1	matthew curtis	PERSON
fbem-6009	49	2	london	GPE
fbem-6009	49	3	matthew curtis	PERSON
fbem-6009	50	1	london	GPE
fbem-6009	51	1	1995	DATE
fbem-6009	51	2	1981	DATE
fbem-6009	52	1	1979	DATE
fbem-6009	52	2	decades	DATE
fbem-6009	52	3	keller et al.	PERSON
fbem-6009	52	4	2012	DATE
fbem-6009	52	5	2007	DATE
fbem-6009	53	1	two	CARDINAL
fbem-6009	53	2	matthew curtis	PERSON
fbem-6009	54	1	two	CARDINAL
fbem-6009	55	1	first	ORDINAL
fbem-6009	55	2	2012	DATE
fbem-6009	56	1	keller 1990	ORG
fbem-6009	56	2	barone et al.	ORG
fbem-6009	56	3	2000	DATE
fbem-6009	57	1	london	GPE
fbem-6009	57	2	2020	DATE
fbem-6009	58	1	keller	ORG
fbem-6009	58	2	1993	DATE
fbem-6009	59	1	london	GPE
fbem-6009	59	2	two	CARDINAL
fbem-6009	59	3	1988	DATE
fbem-6009	59	4	1996	DATE
fbem-6009	60	1	london	GPE
fbem-6009	60	2	2011	DATE
fbem-6009	62	1	keller	PERSON
fbem-6009	62	2	1990	DATE
fbem-6009	63	1	second	ORDINAL
fbem-6009	63	2	two	CARDINAL
fbem-6009	63	3	2012	DATE
fbem-6009	64	1	first	ORDINAL
fbem-6009	64	2	dallas	GPE
fbem-6009	64	3	texas	GPE
fbem-6009	64	4	1979	DATE
fbem-6009	64	5	london	GPE
fbem-6009	64	6	october 2013	DATE
fbem-6009	65	1	two	CARDINAL
fbem-6009	66	1	keller	PERSON
fbem-6009	66	2	1990	DATE
fbem-6009	67	1	2012	DATE
fbem-6009	68	1	1997	DATE
fbem-6009	69	1	two	CARDINAL
fbem-6009	69	2	london	GPE
fbem-6009	70	1	first	ORDINAL
fbem-6009	70	2	us	GPE
fbem-6009	70	3	west hollywood	LOC
fbem-6009	70	4	new york	GPE
fbem-6009	70	5	more than 45 years	DATE
fbem-6009	71	1	50/15	MONEY
fbem-6009	71	2	london	GPE
fbem-6009	72	1	matthew curtis	PERSON
fbem-6009	72	2	orient	LOC
fbem-6009	73	1	75	MONEY
fbem-6009	74	1	london	GPE
fbem-6009	75	1	london	GPE
fbem-6009	75	2	2009	DATE
fbem-6009	76	1	tango	ORG
fbem-6009	76	2	almost two to one	CARDINAL
fbem-6009	76	3	the 1990s	DATE
fbem-6009	78	1	3	CARDINAL
fbem-6009	78	2	today	DATE
fbem-6009	80	1	113	CARDINAL
fbem-6009	80	2	baker	PERSON
fbem-6009	80	3	1997	DATE
fbem-6009	81	1	three	CARDINAL
fbem-6009	81	2	london	GPE
fbem-6009	81	3	2012	DATE
fbem-6009	82	1	two	CARDINAL
fbem-6009	82	2	first	ORDINAL
fbem-6009	82	3	london	GPE
fbem-6009	84	1	second	ORDINAL
fbem-6009	84	2	one	CARDINAL
fbem-6009	85	1	london	GPE
fbem-6009	86	1	3.1	CARDINAL
fbem-6009	88	1	henderson	GPE
fbem-6009	88	2	cote	PERSON
fbem-6009	88	3	1998	DATE
fbem-6009	89	1	london	GPE
fbem-6009	89	2	two	CARDINAL
fbem-6009	91	1	fraser	PERSON
fbem-6009	91	2	2004	DATE
fbem-6009	92	1	2015	DATE
fbem-6009	93	1	3.2	CARDINAL
fbem-6009	94	1	first	ORDINAL
fbem-6009	94	2	london	GPE
fbem-6009	94	3	2020	DATE
fbem-6009	95	1	london	GPE
fbem-6009	96	1	second	ORDINAL
fbem-6009	96	2	two	CARDINAL
fbem-6009	97	1	one	CARDINAL
fbem-6009	97	2	london	GPE
fbem-6009	98	1	london	GPE
fbem-6009	98	2	2012	DATE
fbem-6009	99	1	1	CARDINAL
fbem-6009	99	2	2012	DATE
fbem-6009	99	3	london	GPE
fbem-6009	100	1	one	CARDINAL
fbem-6009	100	2	beijing	GPE
fbem-6009	100	3	del bosco	PERSON
fbem-6009	101	1	4.	CARDINAL
fbem-6009	101	2	london	GPE
fbem-6009	102	1	london	GPE
fbem-6009	102	2	lynn el al.	PERSON
fbem-6009	102	3	1988	DATE
fbem-6009	102	4	keller et al.	PERSON
fbem-6009	102	5	2012	DATE
fbem-6009	103	1	garvin	GPE
fbem-6009	103	2	2000	DATE
fbem-6009	103	3	keller et al.	PERSON
fbem-6009	103	4	2012	DATE
fbem-6009	104	1	two	CARDINAL
fbem-6009	104	2	london	GPE
fbem-6009	104	3	matthew curtis	PERSON
fbem-6009	104	4	three	CARDINAL
fbem-6009	105	1	first	ORDINAL
fbem-6009	106	1	second	ORDINAL
fbem-6009	106	2	two	CARDINAL
fbem-6009	107	1	2012	DATE
fbem-6009	108	1	london	GPE
fbem-6009	108	2	(trout, 1997	DATE
fbem-6009	109	1	london	GPE
fbem-6009	109	2	fraser	PERSON
fbem-6009	109	3	2004	DATE
fbem-6009	109	4	2015	DATE
fbem-6009	110	1	first	ORDINAL
fbem-6009	110	2	2020	DATE
fbem-6009	111	1	second	ORDINAL
fbem-6009	111	2	2012	DATE
fbem-6009	112	1	1	CARDINAL
fbem-6009	112	2	d.	NORP
fbem-6009	112	3	keller	GPE
fbem-6009	112	4	k., 1990	ORG
fbem-6009	115	1	54(1	CARDINAL
fbem-6009	115	2	p.27	PERSON
fbem-6009	116	1	2	CARDINAL
fbem-6009	116	2	2012	DATE
fbem-6009	119	1	51(1	CARDINAL
fbem-6009	120	1	3	CARDINAL
fbem-6009	123	1	28	CARDINAL
fbem-6009	123	2	april 2020	DATE
fbem-6009	125	1	4	CARDINAL
fbem-6009	125	2	anderson	PERSON
fbem-6009	125	3	j.r. 1983	GPE
fbem-6009	127	1	cambridge	GPE
fbem-6009	127	2	harvard university press	ORG
fbem-6009	128	1	5	CARDINAL
fbem-6009	128	2	m.	PERSON
fbem-6009	128	3	j. 1997	ORG
fbem-6009	130	1	european journal	ORG
fbem-6009	131	1	pp.366-382	PERSON
fbem-6009	132	1	6	CARDINAL
fbem-6009	132	2	romeo	GPE
fbem-6009	132	3	j. 2000	PERSON
fbem-6009	135	1	26(4	CARDINAL
fbem-6009	135	2	pp.386-400	ORG
fbem-6009	136	1	7	CARDINAL
fbem-6009	136	2	r.	NORP
fbem-6009	136	3	wedel, m. 2010.	ORG
fbem-6009	137	1	journal of marketing research	ORG
fbem-6009	138	1	47(2	CARDINAL
fbem-6009	138	2	pp.335-347	ORG
fbem-6009	138	3	114	CARDINAL
fbem-6009	139	1	8	CARDINAL
fbem-6009	139	2	burke	NORP
fbem-6009	139	3	r.	NORP
fbem-6009	139	4	1988	DATE
fbem-6009	142	1	15(1	CARDINAL
fbem-6009	143	1	9	CARDINAL
fbem-6009	144	1	2020	DATE
fbem-6009	147	1	26	CARDINAL
fbem-6009	147	2	april 2020	DATE
fbem-6009	148	1	10	CARDINAL
fbem-6009	151	1	20	CARDINAL
fbem-6009	151	2	april 2020	DATE
fbem-6009	152	1	https://www.campaignlive.co.uk/article/dangers-stretchingbrand-extensions-far/838547	PRODUCT
fbem-6009	152	2	11	CARDINAL
fbem-6009	152	3	j. and basu	PERSON
fbem-6009	152	4	k. 1987	PERSON
fbem-6009	156	1	12	CARDINAL
fbem-6009	156	2	l. 2007	PERSON
fbem-6009	158	1	boston	GPE
fbem-6009	158	2	harvard business school	ORG
fbem-6009	159	1	13	CARDINAL
fbem-6009	159	2	a. 2004	PERSON
fbem-6009	161	1	san francisco	GPE
fbem-6009	162	1	14	CARDINAL
fbem-6009	162	2	d.	NORP
fbem-6009	162	3	2000	DATE
fbem-6009	166	1	15	CARDINAL
fbem-6009	166	2	2012	DATE
fbem-6009	169	1	19(7	CARDINAL
fbem-6009	169	2	806	CARDINAL
fbem-6009	170	1	16	CARDINAL
fbem-6009	170	2	henderson	GPE
fbem-6009	170	3	j. 1998.	ORG
fbem-6009	173	1	62(2	CARDINAL
fbem-6009	175	1	17	CARDINAL
fbem-6009	175	2	john	PERSON
fbem-6009	175	3	d.	NORP
fbem-6009	175	4	b.	PERSON
fbem-6009	175	5	kim	PERSON
fbem-6009	178	1	pp.549-563	ORG
fbem-6009	179	1	18	CARDINAL
fbem-6009	179	2	kapferer	NORP
fbem-6009	181	1	london	GPE
fbem-6009	181	2	kogan	PERSON
fbem-6009	182	1	19	CARDINAL
fbem-6009	182	2	kapferer	NORP
fbem-6009	182	3	j. 2004	PERSON
fbem-6009	186	1	20	CARDINAL
fbem-6009	186	2	k., 1987	ORG
fbem-6009	189	1	14(3	CARDINAL
fbem-6009	190	1	21	CARDINAL
fbem-6009	190	2	keller	PERSON
fbem-6009	190	3	k. 1993	PERSON
fbem-6009	193	1	pp.1-22	ORG
fbem-6009	194	1	22	CARDINAL
fbem-6009	194	2	keller k.	PERSON
fbem-6009	194	3	t. and georgson	PERSON
fbem-6009	194	4	m. 2012	PERSON
fbem-6009	195	1	european	NORP
fbem-6009	197	1	london	GPE
fbem-6009	197	2	pearson education	ORG
fbem-6009	198	1	23	CARDINAL
fbem-6009	198	2	lynn r.k.	PERSON
fbem-6009	198	3	ajay s.	PERSON
fbem-6009	198	4	the united states	GPE
fbem-6009	198	5	the past decade	DATE
fbem-6009	199	1	journal of advertising research	ORG
fbem-6009	202	1	24	CARDINAL
fbem-6009	204	1	harvard business review	ORG
fbem-6009	205	1	53(5	CARDINAL
fbem-6009	206	1	25	CARDINAL
fbem-6009	206	2	hutchinson	GPE
fbem-6009	206	3	j.w. 1985	GPE
fbem-6009	209	1	12(1	CARDINAL
fbem-6009	209	2	pp.498-503	PERSON
fbem-6009	210	1	26	CARDINAL
fbem-6009	210	2	d.	NORP
fbem-6009	210	3	l. 1995.	ORG
fbem-6009	213	1	64	CARDINAL
fbem-6009	214	1	27	CARDINAL
fbem-6009	214	2	a.i.	PERSON
fbem-6009	214	3	j. 1981	ORG
fbem-6009	216	1	new york	GPE
fbem-6009	216	2	mcgraw-hill	ORG
fbem-6009	217	1	28	CARDINAL
fbem-6009	217	2	1975	DATE
fbem-6009	221	1	pp.573-605	PRODUCT
fbem-6009	222	1	29	CARDINAL
fbem-6009	223	1	2020	DATE
fbem-6009	226	1	12	CARDINAL
fbem-6009	227	1	30	CARDINAL
fbem-6009	227	2	london	GPE
fbem-6009	228	1	2020	DATE
fbem-6009	231	1	14 april 2020	DATE
fbem-6009	232	1	31	CARDINAL
fbem-6009	232	2	bamossy	PERSON
fbem-6009	232	3	askegaard, s. 2016	ORG
fbem-6009	233	1	european	NORP
fbem-6009	234	1	6th	ORDINAL
fbem-6009	234	2	boston	GPE
fbem-6009	234	3	prentice hall	ORG
fbem-6009	235	1	32	CARDINAL
fbem-6009	235	2	2010	DATE
fbem-6009	238	1	27(4	CARDINAL
fbem-6009	238	2	pp.369	ORG
fbem-6009	238	3	398	CARDINAL
fbem-6009	239	1	33	CARDINAL
fbem-6009	239	2	j. 2009	ORG
fbem-6009	242	1	18	CARDINAL
fbem-6009	243	1	34	CARDINAL
fbem-6009	246	1	20(3	CARDINAL
fbem-6009	247	1	35	CARDINAL
fbem-6009	247	2	j. and loken	PERSON
fbem-6009	247	3	1986	DATE
fbem-6009	251	1	36	CARDINAL
fbem-6009	251	2	1988	DATE
fbem-6009	253	1	the rand journal of economics	ORG
fbem-6009	255	1	37] zeithaml	QUANTITY
fbem-6009	255	2	a. 1996	PERSON