id	sid	tid	token	lemma	pos
fbem-12934	1	1	frontiers	frontier	NOUN
fbem-12934	1	2	in	in	ADP
fbem-12934	1	3	business	business	NOUN
fbem-12934	1	4	,	,	PUNCT
fbem-12934	1	5	economics	economic	NOUN
fbem-12934	1	6	and	and	CCONJ
fbem-12934	1	7	management	management	NOUN
fbem-12934	1	8	issn	issn	PROPN
fbem-12934	1	9	:	:	PUNCT
fbem-12934	1	10	2766	2766	NUM
fbem-12934	1	11	-	-	PUNCT
fbem-12934	1	12	824x	824x	NUM
fbem-12934	1	13	|	|	ADJ
fbem-12934	1	14	vol	vol	NOUN
fbem-12934	1	15	.	.	PUNCT
fbem-12934	2	1	11	11	NUM
fbem-12934	2	2	,	,	PUNCT
fbem-12934	2	3	no	no	INTJ
fbem-12934	2	4	.	.	NOUN
fbem-12934	2	5	3	3	NUM
fbem-12934	2	6	,	,	PUNCT
fbem-12934	2	7	2023	2023	NUM
fbem-12934	2	8	1	1	NUM
fbem-12934	2	9	the	the	DET
fbem-12934	2	10	effect	effect	NOUN
fbem-12934	2	11	of	of	ADP
fbem-12934	2	12	short	short	ADJ
fbem-12934	2	13	video	video	NOUN
fbem-12934	2	14	content	content	NOUN
fbem-12934	2	15	marketing	marketing	NOUN
fbem-12934	2	16	on	on	ADP
fbem-12934	2	17	consumer	consumer	NOUN
fbem-12934	2	18	purchase	purchase	NOUN
fbem-12934	2	19	intention	intention	NOUN
fbem-12934	2	20	yuya	yuya	PROPN
fbem-12934	2	21	liu	liu	PROPN
fbem-12934	2	22	,	,	PUNCT
fbem-12934	2	23	minghua	minghua	PROPN
fbem-12934	2	24	wang	wang	PROPN
fbem-12934	2	25	school	school	PROPN
fbem-12934	2	26	of	of	ADP
fbem-12934	2	27	business	business	NOUN
fbem-12934	2	28	,	,	PUNCT
fbem-12934	2	29	guangdong	guangdong	PROPN
fbem-12934	2	30	university	university	PROPN
fbem-12934	2	31	of	of	ADP
fbem-12934	2	32	foreign	foreign	PROPN
fbem-12934	2	33	studies	study	NOUN
fbem-12934	2	34	,	,	PUNCT
fbem-12934	2	35	guangzhou	guangzhou	PROPN
fbem-12934	2	36	,	,	PUNCT
fbem-12934	2	37	510006	510006	NUM
fbem-12934	2	38	,	,	PUNCT
fbem-12934	2	39	china	china	PROPN
fbem-12934	2	40	abstract	abstract	PROPN
fbem-12934	2	41	:	:	PUNCT
fbem-12934	2	42	short	short	ADJ
fbem-12934	2	43	video	video	NOUN
fbem-12934	2	44	content	content	NOUN
fbem-12934	2	45	marketing	marketing	NOUN
fbem-12934	2	46	is	be	AUX
fbem-12934	2	47	increasingly	increasingly	ADV
fbem-12934	2	48	popular	popular	ADJ
fbem-12934	2	49	nowadays	nowadays	ADV
fbem-12934	2	50	.	.	PUNCT
fbem-12934	3	1	this	this	DET
fbem-12934	3	2	study	study	NOUN
fbem-12934	3	3	explores	explore	VERB
fbem-12934	3	4	the	the	DET
fbem-12934	3	5	impact	impact	NOUN
fbem-12934	3	6	mechanism	mechanism	NOUN
fbem-12934	3	7	of	of	ADP
fbem-12934	3	8	short	short	ADJ
fbem-12934	3	9	video	video	NOUN
fbem-12934	3	10	content	content	NOUN
fbem-12934	3	11	marketing	marketing	NOUN
fbem-12934	3	12	on	on	ADP
fbem-12934	3	13	consumer	consumer	NOUN
fbem-12934	3	14	purchase	purchase	NOUN
fbem-12934	3	15	intention	intention	NOUN
fbem-12934	3	16	.	.	PUNCT
fbem-12934	4	1	the	the	DET
fbem-12934	4	2	results	result	NOUN
fbem-12934	4	3	show	show	VERB
fbem-12934	4	4	that	that	SCONJ
fbem-12934	4	5	the	the	DET
fbem-12934	4	6	two	two	NUM
fbem-12934	4	7	dimensions	dimension	NOUN
fbem-12934	4	8	of	of	ADP
fbem-12934	4	9	content	content	NOUN
fbem-12934	4	10	marketing	marketing	NOUN
fbem-12934	4	11	,	,	PUNCT
fbem-12934	4	12	informative	informative	ADJ
fbem-12934	4	13	and	and	CCONJ
fbem-12934	4	14	entertaining	entertaining	ADJ
fbem-12934	4	15	content	content	NOUN
fbem-12934	4	16	,	,	PUNCT
fbem-12934	4	17	significantly	significantly	ADV
fbem-12934	4	18	affect	affect	VERB
fbem-12934	4	19	consumer	consumer	NOUN
fbem-12934	4	20	purchase	purchase	NOUN
fbem-12934	4	21	intention	intention	NOUN
fbem-12934	4	22	,	,	PUNCT
fbem-12934	4	23	and	and	CCONJ
fbem-12934	4	24	perceived	perceive	VERB
fbem-12934	4	25	value	value	NOUN
fbem-12934	4	26	plays	play	VERB
fbem-12934	4	27	a	a	DET
fbem-12934	4	28	partial	partial	ADJ
fbem-12934	4	29	mediating	mediate	VERB
fbem-12934	4	30	role	role	NOUN
fbem-12934	4	31	in	in	ADP
fbem-12934	4	32	the	the	DET
fbem-12934	4	33	impact	impact	NOUN
fbem-12934	4	34	of	of	ADP
fbem-12934	4	35	content	content	NOUN
fbem-12934	4	36	marketing	marketing	NOUN
fbem-12934	4	37	on	on	ADP
fbem-12934	4	38	purchase	purchase	NOUN
fbem-12934	4	39	intention	intention	NOUN
fbem-12934	4	40	,	,	PUNCT
fbem-12934	4	41	while	while	SCONJ
fbem-12934	4	42	product	product	NOUN
fbem-12934	4	43	engagement	engagement	NOUN
fbem-12934	4	44	negatively	negatively	ADV
fbem-12934	4	45	regulates	regulate	VERB
fbem-12934	4	46	the	the	DET
fbem-12934	4	47	impact	impact	NOUN
fbem-12934	4	48	of	of	ADP
fbem-12934	4	49	content	content	NOUN
fbem-12934	4	50	marketing	marketing	NOUN
fbem-12934	4	51	on	on	ADP
fbem-12934	4	52	perceived	perceive	VERB
fbem-12934	4	53	value	value	NOUN
fbem-12934	4	54	.	.	PUNCT
fbem-12934	5	1	keywords	keyword	NOUN
fbem-12934	5	2	:	:	PUNCT
fbem-12934	5	3	short	short	ADJ
fbem-12934	5	4	video	video	NOUN
fbem-12934	5	5	content	content	NOUN
fbem-12934	5	6	marketing	marketing	NOUN
fbem-12934	5	7	;	;	PUNCT
fbem-12934	5	8	purchase	purchase	NOUN
fbem-12934	5	9	intention	intention	NOUN
fbem-12934	5	10	;	;	PUNCT
fbem-12934	5	11	perceived	perceive	VERB
fbem-12934	5	12	value	value	NOUN
fbem-12934	5	13	;	;	PUNCT
fbem-12934	5	14	product	product	NOUN
fbem-12934	5	15	involvement	involvement	NOUN
fbem-12934	5	16	.	.	PUNCT
fbem-12934	6	1	1	1	X
fbem-12934	6	2	.	.	X
fbem-12934	6	3	introduction	introduction	NOUN
fbem-12934	6	4	with	with	ADP
fbem-12934	6	5	the	the	DET
fbem-12934	6	6	development	development	NOUN
fbem-12934	6	7	of	of	ADP
fbem-12934	6	8	mobile	mobile	ADJ
fbem-12934	6	9	internet	internet	NOUN
fbem-12934	6	10	,	,	PUNCT
fbem-12934	6	11	short	short	ADJ
fbem-12934	6	12	videos	video	NOUN
fbem-12934	6	13	have	have	AUX
fbem-12934	6	14	gradually	gradually	ADV
fbem-12934	6	15	become	become	VERB
fbem-12934	6	16	an	an	DET
fbem-12934	6	17	important	important	ADJ
fbem-12934	6	18	tool	tool	NOUN
fbem-12934	6	19	for	for	SCONJ
fbem-12934	6	20	people	people	NOUN
fbem-12934	6	21	to	to	PART
fbem-12934	6	22	satisfy	satisfy	VERB
fbem-12934	6	23	their	their	PRON
fbem-12934	6	24	daily	daily	ADJ
fbem-12934	6	25	entertainment	entertainment	NOUN
fbem-12934	6	26	needs	need	NOUN
fbem-12934	6	27	.	.	PUNCT
fbem-12934	7	1	many	many	ADJ
fbem-12934	7	2	businesses	business	NOUN
fbem-12934	7	3	and	and	CCONJ
fbem-12934	7	4	brands	brand	NOUN
fbem-12934	7	5	have	have	AUX
fbem-12934	7	6	found	find	VERB
fbem-12934	7	7	good	good	ADJ
fbem-12934	7	8	opportunities	opportunity	NOUN
fbem-12934	7	9	to	to	PART
fbem-12934	7	10	gradually	gradually	ADV
fbem-12934	7	11	present	present	VERB
fbem-12934	7	12	content	content	NOUN
fbem-12934	7	13	marketing	marketing	NOUN
fbem-12934	7	14	in	in	ADP
fbem-12934	7	15	the	the	DET
fbem-12934	7	16	form	form	NOUN
fbem-12934	7	17	of	of	ADP
fbem-12934	7	18	short	short	ADJ
fbem-12934	7	19	videos	video	NOUN
fbem-12934	7	20	,	,	PUNCT
fbem-12934	7	21	but	but	CCONJ
fbem-12934	7	22	many	many	ADJ
fbem-12934	7	23	companies	company	NOUN
fbem-12934	7	24	may	may	AUX
fbem-12934	7	25	not	not	PART
fbem-12934	7	26	achieve	achieve	VERB
fbem-12934	7	27	the	the	DET
fbem-12934	7	28	expected	expect	VERB
fbem-12934	7	29	results	result	NOUN
fbem-12934	7	30	when	when	SCONJ
fbem-12934	7	31	conducting	conduct	VERB
fbem-12934	7	32	content	content	NOUN
fbem-12934	7	33	marketing	marketing	NOUN
fbem-12934	7	34	.	.	PUNCT
fbem-12934	8	1	therefore	therefore	ADV
fbem-12934	8	2	,	,	PUNCT
fbem-12934	8	3	exploring	explore	VERB
fbem-12934	8	4	the	the	DET
fbem-12934	8	5	internal	internal	ADJ
fbem-12934	8	6	influence	influence	NOUN
fbem-12934	8	7	mechanism	mechanism	NOUN
fbem-12934	8	8	of	of	ADP
fbem-12934	8	9	content	content	NOUN
fbem-12934	8	10	marketing	marketing	NOUN
fbem-12934	8	11	to	to	PART
fbem-12934	8	12	promote	promote	VERB
fbem-12934	8	13	consumer	consumer	NOUN
fbem-12934	8	14	consumption	consumption	NOUN
fbem-12934	8	15	has	have	AUX
fbem-12934	8	16	become	become	VERB
fbem-12934	8	17	an	an	DET
fbem-12934	8	18	urgent	urgent	ADJ
fbem-12934	8	19	problem	problem	NOUN
fbem-12934	8	20	to	to	PART
fbem-12934	8	21	be	be	AUX
fbem-12934	8	22	solved	solve	VERB
fbem-12934	8	23	.	.	PUNCT
fbem-12934	9	1	2	2	X
fbem-12934	9	2	.	.	X
fbem-12934	9	3	theoretical	theoretical	ADJ
fbem-12934	9	4	background	background	NOUN
fbem-12934	9	5	and	and	CCONJ
fbem-12934	9	6	hypothesis	hypothesis	NOUN
fbem-12934	9	7	development	development	NOUN
fbem-12934	9	8	2.1	2.1	NUM
fbem-12934	9	9	.	.	PUNCT
fbem-12934	10	1	sor	sor	NOUN
fbem-12934	10	2	theoretical	theoretical	ADJ
fbem-12934	10	3	model	model	NOUN
fbem-12934	10	4	the	the	DET
fbem-12934	10	5	sor	sor	NOUN
fbem-12934	10	6	theory	theory	NOUN
fbem-12934	10	7	is	be	AUX
fbem-12934	10	8	known	know	VERB
fbem-12934	10	9	as	as	ADP
fbem-12934	10	10	the	the	DET
fbem-12934	10	11	"	"	PUNCT
fbem-12934	10	12	stimulate	stimulate	VERB
fbem-12934	10	13	organism	organism	ADJ
fbem-12934	10	14	response	response	NOUN
fbem-12934	10	15	"	"	PUNCT
fbem-12934	10	16	model	model	NOUN
fbem-12934	10	17	,	,	PUNCT
fbem-12934	10	18	which	which	PRON
fbem-12934	10	19	was	be	AUX
fbem-12934	10	20	first	first	ADV
fbem-12934	10	21	proposed	propose	VERB
fbem-12934	10	22	by	by	ADP
fbem-12934	10	23	mehrabian	mehrabian	PROPN
fbem-12934	10	24	and	and	CCONJ
fbem-12934	10	25	russell	russell	PROPN
fbem-12934	10	26	in	in	ADP
fbem-12934	10	27	1974	1974	NUM
fbem-12934	10	28	based	base	VERB
fbem-12934	10	29	on	on	ADP
fbem-12934	10	30	psychology	psychology	NOUN
fbem-12934	10	31	.	.	PUNCT
fbem-12934	11	1	mehrabian	mehrabian	PROPN
fbem-12934	11	2	and	and	CCONJ
fbem-12934	11	3	russell	russell	PROPN
fbem-12934	11	4	(	(	PUNCT
fbem-12934	11	5	1974	1974	NUM
fbem-12934	11	6	)	)	PUNCT
fbem-12934	11	7	argue	argue	VERB
fbem-12934	11	8	that	that	SCONJ
fbem-12934	11	9	when	when	SCONJ
fbem-12934	11	10	an	an	DET
fbem-12934	11	11	individual	individual	NOUN
fbem-12934	11	12	is	be	AUX
fbem-12934	11	13	stimulated	stimulate	VERB
fbem-12934	11	14	by	by	ADP
fbem-12934	11	15	external	external	ADJ
fbem-12934	11	16	stimuli	stimulus	NOUN
fbem-12934	11	17	,	,	PUNCT
fbem-12934	11	18	it	it	PRON
fbem-12934	11	19	is	be	AUX
fbem-12934	11	20	not	not	PART
fbem-12934	11	21	mechanical	mechanical	ADJ
fbem-12934	11	22	or	or	CCONJ
fbem-12934	11	23	passive	passive	ADJ
fbem-12934	11	24	,	,	PUNCT
fbem-12934	11	25	but	but	CCONJ
fbem-12934	11	26	subjective	subjective	ADJ
fbem-12934	11	27	and	and	CCONJ
fbem-12934	11	28	active	active	ADJ
fbem-12934	11	29	.	.	PUNCT
fbem-12934	12	1	therefore	therefore	ADV
fbem-12934	12	2	,	,	PUNCT
fbem-12934	12	3	the	the	DET
fbem-12934	12	4	individual	individual	NOUN
fbem-12934	12	5	actively	actively	ADV
fbem-12934	12	6	processes	process	VERB
fbem-12934	12	7	effective	effective	ADJ
fbem-12934	12	8	information	information	NOUN
fbem-12934	12	9	,	,	PUNCT
fbem-12934	12	10	which	which	PRON
fbem-12934	12	11	in	in	ADP
fbem-12934	12	12	turn	turn	NOUN
fbem-12934	12	13	triggers	trigger	VERB
fbem-12934	12	14	individual	individual	ADJ
fbem-12934	12	15	reactions	reaction	NOUN
fbem-12934	12	16	.	.	PUNCT
fbem-12934	13	1	2.2	2.2	NUM
fbem-12934	13	2	.	.	PUNCT
fbem-12934	13	3	elaboration	elaboration	NOUN
fbem-12934	13	4	likelihood	likelihood	NOUN
fbem-12934	13	5	model	model	NOUN
fbem-12934	13	6	the	the	DET
fbem-12934	13	7	elaboration	elaboration	NOUN
fbem-12934	13	8	likelihood	likelihood	NOUN
fbem-12934	13	9	model	model	NOUN
fbem-12934	13	10	is	be	AUX
fbem-12934	13	11	used	use	VERB
fbem-12934	13	12	to	to	PART
fbem-12934	13	13	indicate	indicate	VERB
fbem-12934	13	14	that	that	SCONJ
fbem-12934	13	15	an	an	DET
fbem-12934	13	16	individual	individual	NOUN
fbem-12934	13	17	's	's	PART
fbem-12934	13	18	attitude	attitude	NOUN
fbem-12934	13	19	can	can	AUX
fbem-12934	13	20	be	be	AUX
fbem-12934	13	21	changed	change	VERB
fbem-12934	13	22	through	through	ADP
fbem-12934	13	23	two	two	NUM
fbem-12934	13	24	different	different	ADJ
fbem-12934	13	25	persuasion	persuasion	NOUN
fbem-12934	13	26	routes	route	NOUN
fbem-12934	13	27	,	,	PUNCT
fbem-12934	13	28	namely	namely	ADV
fbem-12934	13	29	the	the	DET
fbem-12934	13	30	central	central	ADJ
fbem-12934	13	31	route	route	NOUN
fbem-12934	13	32	and	and	CCONJ
fbem-12934	13	33	the	the	DET
fbem-12934	13	34	edge	edge	NOUN
fbem-12934	13	35	clue	clue	NOUN
fbem-12934	13	36	route	route	NOUN
fbem-12934	13	37	(	(	PUNCT
fbem-12934	13	38	cacioppo	cacioppo	NOUN
fbem-12934	13	39	&	&	CCONJ
fbem-12934	13	40	petty	petty	PROPN
fbem-12934	13	41	,	,	PUNCT
fbem-12934	13	42	1984	1984	NUM
fbem-12934	13	43	)	)	PUNCT
fbem-12934	13	44	.	.	PUNCT
fbem-12934	14	1	when	when	SCONJ
fbem-12934	14	2	the	the	DET
fbem-12934	14	3	possibility	possibility	NOUN
fbem-12934	14	4	of	of	ADP
fbem-12934	14	5	fine	fine	ADJ
fbem-12934	14	6	processing	processing	NOUN
fbem-12934	14	7	is	be	AUX
fbem-12934	14	8	high	high	ADJ
fbem-12934	14	9	,	,	PUNCT
fbem-12934	14	10	consumers	consumer	NOUN
fbem-12934	14	11	'	'	PART
fbem-12934	14	12	attitudes	attitude	NOUN
fbem-12934	14	13	are	be	AUX
fbem-12934	14	14	mainly	mainly	ADV
fbem-12934	14	15	changed	change	VERB
fbem-12934	14	16	through	through	ADP
fbem-12934	14	17	a	a	DET
fbem-12934	14	18	central	central	ADJ
fbem-12934	14	19	route	route	NOUN
fbem-12934	14	20	,	,	PUNCT
fbem-12934	14	21	that	that	ADV
fbem-12934	14	22	is	is	ADV
fbem-12934	14	23	,	,	PUNCT
fbem-12934	14	24	they	they	PRON
fbem-12934	14	25	carefully	carefully	ADV
fbem-12934	14	26	collect	collect	VERB
fbem-12934	14	27	and	and	CCONJ
fbem-12934	14	28	pay	pay	VERB
fbem-12934	14	29	attention	attention	NOUN
fbem-12934	14	30	to	to	ADP
fbem-12934	14	31	information	information	NOUN
fbem-12934	14	32	,	,	PUNCT
fbem-12934	14	33	and	and	CCONJ
fbem-12934	14	34	form	form	VERB
fbem-12934	14	35	a	a	DET
fbem-12934	14	36	large	large	ADJ
fbem-12934	14	37	amount	amount	NOUN
fbem-12934	14	38	of	of	ADP
fbem-12934	14	39	rational	rational	ADJ
fbem-12934	14	40	thinking	thinking	NOUN
fbem-12934	14	41	and	and	CCONJ
fbem-12934	14	42	analysis	analysis	NOUN
fbem-12934	14	43	of	of	ADP
fbem-12934	14	44	the	the	DET
fbem-12934	14	45	information	information	NOUN
fbem-12934	14	46	.	.	PUNCT
fbem-12934	15	1	when	when	SCONJ
fbem-12934	15	2	the	the	DET
fbem-12934	15	3	possibility	possibility	NOUN
fbem-12934	15	4	of	of	ADP
fbem-12934	15	5	fine	fine	ADJ
fbem-12934	15	6	processing	processing	NOUN
fbem-12934	15	7	is	be	AUX
fbem-12934	15	8	low	low	ADJ
fbem-12934	15	9	,	,	PUNCT
fbem-12934	15	10	consumers	consumer	NOUN
fbem-12934	15	11	'	'	PART
fbem-12934	15	12	attitudes	attitude	NOUN
fbem-12934	15	13	are	be	AUX
fbem-12934	15	14	mainly	mainly	ADV
fbem-12934	15	15	changed	change	VERB
fbem-12934	15	16	through	through	ADP
fbem-12934	15	17	edge	edge	NOUN
fbem-12934	15	18	clues	clue	NOUN
fbem-12934	15	19	,	,	PUNCT
fbem-12934	15	20	that	that	ADV
fbem-12934	15	21	is	is	ADV
fbem-12934	15	22	,	,	PUNCT
fbem-12934	15	23	they	they	PRON
fbem-12934	15	24	do	do	AUX
fbem-12934	15	25	not	not	PART
fbem-12934	15	26	carefully	carefully	ADV
fbem-12934	15	27	collect	collect	VERB
fbem-12934	15	28	and	and	CCONJ
fbem-12934	15	29	pay	pay	VERB
fbem-12934	15	30	attention	attention	NOUN
fbem-12934	15	31	to	to	ADP
fbem-12934	15	32	information	information	NOUN
fbem-12934	15	33	,	,	PUNCT
fbem-12934	15	34	and	and	CCONJ
fbem-12934	15	35	form	form	VERB
fbem-12934	15	36	a	a	DET
fbem-12934	15	37	large	large	ADJ
fbem-12934	15	38	amount	amount	NOUN
fbem-12934	15	39	of	of	ADP
fbem-12934	15	40	rational	rational	ADJ
fbem-12934	15	41	thinking	thinking	NOUN
fbem-12934	15	42	about	about	ADP
fbem-12934	15	43	it	it	PRON
fbem-12934	15	44	.	.	PUNCT
fbem-12934	16	1	the	the	DET
fbem-12934	16	2	attitude	attitude	NOUN
fbem-12934	16	3	change	change	NOUN
fbem-12934	16	4	of	of	ADP
fbem-12934	16	5	consumers	consumer	NOUN
fbem-12934	16	6	is	be	AUX
fbem-12934	16	7	mainly	mainly	ADV
fbem-12934	16	8	driven	drive	VERB
fbem-12934	16	9	by	by	ADP
fbem-12934	16	10	their	their	PRON
fbem-12934	16	11	emotions	emotion	NOUN
fbem-12934	16	12	and	and	CCONJ
fbem-12934	16	13	other	other	ADJ
fbem-12934	16	14	factors	factor	NOUN
fbem-12934	16	15	.	.	PUNCT
fbem-12934	17	1	2.3	2.3	NUM
fbem-12934	17	2	.	.	PUNCT
fbem-12934	17	3	content	content	NOUN
fbem-12934	17	4	marketing	marketing	NOUN
fbem-12934	17	5	pulizzi	pulizzi	NOUN
fbem-12934	17	6	and	and	CCONJ
fbem-12934	17	7	barrett	barrett	PROPN
fbem-12934	17	8	(	(	PUNCT
fbem-12934	17	9	2009	2009	NUM
fbem-12934	17	10	)	)	PUNCT
fbem-12934	17	11	proposed	propose	VERB
fbem-12934	17	12	a	a	DET
fbem-12934	17	13	clear	clear	ADJ
fbem-12934	17	14	definition	definition	NOUN
fbem-12934	17	15	of	of	ADP
fbem-12934	17	16	content	content	NOUN
fbem-12934	17	17	marketing	marketing	NOUN
fbem-12934	17	18	,	,	PUNCT
fbem-12934	17	19	believing	believe	VERB
fbem-12934	17	20	that	that	SCONJ
fbem-12934	17	21	content	content	NOUN
fbem-12934	17	22	marketing	marketing	NOUN
fbem-12934	17	23	aims	aim	VERB
fbem-12934	17	24	to	to	PART
fbem-12934	17	25	attract	attract	VERB
fbem-12934	17	26	and	and	CCONJ
fbem-12934	17	27	retain	retain	VERB
fbem-12934	17	28	customers	customer	NOUN
fbem-12934	17	29	by	by	ADP
fbem-12934	17	30	creating	create	VERB
fbem-12934	17	31	and	and	CCONJ
fbem-12934	17	32	disseminating	disseminate	VERB
fbem-12934	17	33	various	various	ADJ
fbem-12934	17	34	forms	form	NOUN
fbem-12934	17	35	of	of	ADP
fbem-12934	17	36	educational	educational	ADJ
fbem-12934	17	37	or	or	CCONJ
fbem-12934	17	38	eye	eye	NOUN
fbem-12934	17	39	-	-	PUNCT
fbem-12934	17	40	catching	catch	VERB
fbem-12934	17	41	content	content	NOUN
fbem-12934	17	42	.	.	PUNCT
fbem-12934	18	1	subsequently	subsequently	ADV
fbem-12934	18	2	,	,	PUNCT
fbem-12934	18	3	holliman	holliman	NOUN
fbem-12934	18	4	and	and	CCONJ
fbem-12934	18	5	rowley	rowley	NOUN
fbem-12934	18	6	(	(	PUNCT
fbem-12934	18	7	2014	2014	NUM
fbem-12934	18	8	)	)	PUNCT
fbem-12934	18	9	argued	argue	VERB
fbem-12934	18	10	that	that	SCONJ
fbem-12934	18	11	content	content	NOUN
fbem-12934	18	12	marketing	marketing	NOUN
fbem-12934	18	13	is	be	AUX
fbem-12934	18	14	the	the	DET
fbem-12934	18	15	creation	creation	NOUN
fbem-12934	18	16	,	,	PUNCT
fbem-12934	18	17	dissemination	dissemination	NOUN
fbem-12934	18	18	,	,	PUNCT
fbem-12934	18	19	and	and	CCONJ
fbem-12934	18	20	sharing	sharing	NOUN
fbem-12934	18	21	of	of	ADP
fbem-12934	18	22	relevant	relevant	ADJ
fbem-12934	18	23	,	,	PUNCT
fbem-12934	18	24	engaging	engaging	ADJ
fbem-12934	18	25	,	,	PUNCT
fbem-12934	18	26	and	and	CCONJ
fbem-12934	18	27	timely	timely	ADJ
fbem-12934	18	28	content	content	NOUN
fbem-12934	18	29	at	at	ADP
fbem-12934	18	30	an	an	DET
fbem-12934	18	31	appropriate	appropriate	ADJ
fbem-12934	18	32	point	point	NOUN
fbem-12934	18	33	in	in	ADP
fbem-12934	18	34	time	time	NOUN
fbem-12934	18	35	when	when	SCONJ
fbem-12934	18	36	customers	customer	NOUN
fbem-12934	18	37	consider	consider	VERB
fbem-12934	18	38	purchasing	purchase	VERB
fbem-12934	18	39	behavior	behavior	NOUN
fbem-12934	18	40	,	,	PUNCT
fbem-12934	18	41	in	in	ADP
fbem-12934	18	42	order	order	NOUN
fbem-12934	18	43	to	to	PART
fbem-12934	18	44	attract	attract	VERB
fbem-12934	18	45	customers	customer	NOUN
fbem-12934	18	46	and	and	CCONJ
fbem-12934	18	47	encourage	encourage	VERB
fbem-12934	18	48	them	they	PRON
fbem-12934	18	49	to	to	PART
fbem-12934	18	50	transform	transform	VERB
fbem-12934	18	51	into	into	ADP
fbem-12934	18	52	the	the	DET
fbem-12934	18	53	desired	desire	VERB
fbem-12934	18	54	outcomes	outcome	NOUN
fbem-12934	18	55	of	of	ADP
fbem-12934	18	56	the	the	DET
fbem-12934	18	57	enterprise	enterprise	NOUN
fbem-12934	18	58	.	.	PUNCT
fbem-12934	19	1	2.4	2.4	NUM
fbem-12934	19	2	.	.	PUNCT
fbem-12934	19	3	informative	informative	ADJ
fbem-12934	19	4	content	content	NOUN
fbem-12934	19	5	and	and	CCONJ
fbem-12934	19	6	consumer	consumer	NOUN
fbem-12934	19	7	purchase	purchase	NOUN
fbem-12934	19	8	intention	intention	NOUN
fbem-12934	19	9	content	content	NOUN
fbem-12934	19	10	marketing	marketing	NOUN
fbem-12934	19	11	is	be	AUX
fbem-12934	19	12	the	the	DET
fbem-12934	19	13	creation	creation	NOUN
fbem-12934	19	14	of	of	ADP
fbem-12934	19	15	valuable	valuable	ADJ
fbem-12934	19	16	,	,	PUNCT
fbem-12934	19	17	relevant	relevant	ADJ
fbem-12934	19	18	,	,	PUNCT
fbem-12934	19	19	and	and	CCONJ
fbem-12934	19	20	eye	eye	NOUN
fbem-12934	19	21	-	-	PUNCT
fbem-12934	19	22	catching	catch	VERB
fbem-12934	19	23	content	content	NOUN
fbem-12934	19	24	by	by	ADP
fbem-12934	19	25	a	a	DET
fbem-12934	19	26	brand	brand	NOUN
fbem-12934	19	27	while	while	SCONJ
fbem-12934	19	28	maintaining	maintain	VERB
fbem-12934	19	29	its	its	PRON
fbem-12934	19	30	own	own	ADJ
fbem-12934	19	31	consistency	consistency	NOUN
fbem-12934	19	32	,	,	PUNCT
fbem-12934	19	33	used	use	VERB
fbem-12934	19	34	to	to	PART
fbem-12934	19	35	generate	generate	VERB
fbem-12934	19	36	positive	positive	ADJ
fbem-12934	19	37	behavior	behavior	NOUN
fbem-12934	19	38	toward	toward	ADP
fbem-12934	19	39	the	the	DET
fbem-12934	19	40	brand	brand	NOUN
fbem-12934	19	41	by	by	ADP
fbem-12934	19	42	its	its	PRON
fbem-12934	19	43	customers	customer	NOUN
fbem-12934	19	44	or	or	CCONJ
fbem-12934	19	45	potential	potential	ADJ
fbem-12934	19	46	customers	customer	NOUN
fbem-12934	19	47	(	(	PUNCT
fbem-12934	19	48	pulizzi	pulizzi	NOUN
fbem-12934	19	49	,	,	PUNCT
fbem-12934	19	50	2012	2012	NUM
fbem-12934	19	51	)	)	PUNCT
fbem-12934	19	52	.	.	PUNCT
fbem-12934	20	1	positive	positive	ADJ
fbem-12934	20	2	behavior	behavior	NOUN
fbem-12934	20	3	also	also	ADV
fbem-12934	20	4	implies	imply	VERB
fbem-12934	20	5	the	the	DET
fbem-12934	20	6	possibility	possibility	NOUN
fbem-12934	20	7	of	of	ADP
fbem-12934	20	8	forming	form	VERB
fbem-12934	20	9	a	a	DET
fbem-12934	20	10	positive	positive	ADJ
fbem-12934	20	11	purchasing	purchasing	NOUN
fbem-12934	20	12	intention	intention	NOUN
fbem-12934	20	13	.	.	PUNCT
fbem-12934	21	1	tran	tran	PROPN
fbem-12934	21	2	(	(	PUNCT
fbem-12934	21	3	2022	2022	NUM
fbem-12934	21	4	)	)	PUNCT
fbem-12934	21	5	found	find	VERB
fbem-12934	21	6	that	that	SCONJ
fbem-12934	21	7	by	by	ADP
fbem-12934	21	8	watching	watch	VERB
fbem-12934	21	9	live	live	ADV
fbem-12934	21	10	e	e	NOUN
fbem-12934	21	11	-	-	NOUN
fbem-12934	21	12	commerce	commerce	NOUN
fbem-12934	21	13	programs	program	NOUN
fbem-12934	21	14	,	,	PUNCT
fbem-12934	21	15	consumers	consumer	NOUN
fbem-12934	21	16	can	can	AUX
fbem-12934	21	17	more	more	ADV
fbem-12934	21	18	intuitively	intuitively	ADV
fbem-12934	21	19	feel	feel	VERB
fbem-12934	21	20	the	the	DET
fbem-12934	21	21	quality	quality	NOUN
fbem-12934	21	22	of	of	ADP
fbem-12934	21	23	their	their	PRON
fbem-12934	21	24	products	product	NOUN
fbem-12934	21	25	,	,	PUNCT
fbem-12934	21	26	develop	develop	VERB
fbem-12934	21	27	interest	interest	NOUN
fbem-12934	21	28	in	in	ADP
fbem-12934	21	29	them	they	PRON
fbem-12934	21	30	,	,	PUNCT
fbem-12934	21	31	and	and	CCONJ
fbem-12934	21	32	thus	thus	ADV
fbem-12934	21	33	develop	develop	VERB
fbem-12934	21	34	a	a	DET
fbem-12934	21	35	desire	desire	NOUN
fbem-12934	21	36	to	to	PART
fbem-12934	21	37	purchase	purchase	VERB
fbem-12934	21	38	.	.	PUNCT
fbem-12934	22	1	based	base	VERB
fbem-12934	22	2	on	on	ADP
fbem-12934	22	3	this	this	PRON
fbem-12934	22	4	,	,	PUNCT
fbem-12934	22	5	we	we	PRON
fbem-12934	22	6	posit	posit	VERB
fbem-12934	22	7	that	that	SCONJ
fbem-12934	22	8	:	:	PUNCT
fbem-12934	22	9	h1	h1	NOUN
fbem-12934	22	10	:	:	PUNCT
fbem-12934	22	11	informative	informative	ADJ
fbem-12934	22	12	content	content	NOUN
fbem-12934	22	13	is	be	AUX
fbem-12934	22	14	positively	positively	ADV
fbem-12934	22	15	related	relate	VERB
fbem-12934	22	16	to	to	ADP
fbem-12934	22	17	consumers	consumer	NOUN
fbem-12934	22	18	purchase	purchase	VERB
fbem-12934	22	19	intention	intention	NOUN
fbem-12934	22	20	2.5	2.5	NUM
fbem-12934	22	21	.	.	PUNCT
fbem-12934	23	1	entertainment	entertainment	NOUN
fbem-12934	23	2	content	content	NOUN
fbem-12934	23	3	and	and	CCONJ
fbem-12934	23	4	consumer	consumer	NOUN
fbem-12934	23	5	purchase	purchase	NOUN
fbem-12934	23	6	intention	intention	NOUN
fbem-12934	23	7	entertainment	entertainment	NOUN
fbem-12934	23	8	content	content	NOUN
fbem-12934	23	9	is	be	AUX
fbem-12934	23	10	also	also	ADV
fbem-12934	23	11	attractive	attractive	ADJ
fbem-12934	23	12	to	to	ADP
fbem-12934	23	13	customers	customer	NOUN
fbem-12934	23	14	and	and	CCONJ
fbem-12934	23	15	can	can	AUX
fbem-12934	23	16	promote	promote	VERB
fbem-12934	23	17	purchase	purchase	NOUN
fbem-12934	23	18	behavior	behavior	NOUN
fbem-12934	23	19	.	.	PUNCT
fbem-12934	24	1	lin	lin	PROPN
fbem-12934	24	2	et	et	PROPN
fbem-12934	24	3	al	al	PROPN
fbem-12934	24	4	.	.	PROPN
fbem-12934	25	1	(	(	PUNCT
fbem-12934	25	2	2014	2014	NUM
fbem-12934	25	3	)	)	PUNCT
fbem-12934	25	4	studied	study	VERB
fbem-12934	25	5	the	the	DET
fbem-12934	25	6	impact	impact	NOUN
fbem-12934	25	7	of	of	ADP
fbem-12934	25	8	advertising	advertising	NOUN
fbem-12934	25	9	content	content	NOUN
fbem-12934	25	10	characteristics	characteristic	NOUN
fbem-12934	25	11	on	on	ADP
fbem-12934	25	12	consumer	consumer	NOUN
fbem-12934	25	13	attitudes	attitude	NOUN
fbem-12934	25	14	in	in	ADP
fbem-12934	25	15	sms	sms	NOUN
fbem-12934	25	16	services	service	NOUN
fbem-12934	25	17	,	,	PUNCT
fbem-12934	25	18	and	and	CCONJ
fbem-12934	25	19	found	find	VERB
fbem-12934	25	20	that	that	SCONJ
fbem-12934	25	21	when	when	SCONJ
fbem-12934	25	22	digital	digital	ADJ
fbem-12934	25	23	and	and	CCONJ
fbem-12934	25	24	mobile	mobile	ADJ
fbem-12934	25	25	advertising	advertising	NOUN
fbem-12934	25	26	content	content	NOUN
fbem-12934	25	27	provides	provide	VERB
fbem-12934	25	28	consumers	consumer	NOUN
fbem-12934	25	29	with	with	ADP
fbem-12934	25	30	information	information	NOUN
fbem-12934	25	31	and	and	CCONJ
fbem-12934	25	32	entertainment	entertainment	NOUN
fbem-12934	25	33	value	value	NOUN
fbem-12934	25	34	,	,	PUNCT
fbem-12934	25	35	consumers	consumer	NOUN
fbem-12934	25	36	have	have	VERB
fbem-12934	25	37	a	a	DET
fbem-12934	25	38	positive	positive	ADJ
fbem-12934	25	39	attitude	attitude	NOUN
fbem-12934	25	40	towards	towards	ADP
fbem-12934	25	41	content	content	NOUN
fbem-12934	25	42	.	.	PUNCT
fbem-12934	26	1	the	the	DET
fbem-12934	26	2	entertainment	entertainment	NOUN
fbem-12934	26	3	content	content	NOUN
fbem-12934	26	4	generated	generate	VERB
fbem-12934	26	5	by	by	ADP
fbem-12934	26	6	marketers	marketer	NOUN
fbem-12934	26	7	can	can	AUX
fbem-12934	26	8	have	have	VERB
fbem-12934	26	9	a	a	DET
fbem-12934	26	10	positive	positive	ADJ
fbem-12934	26	11	impact	impact	NOUN
fbem-12934	26	12	on	on	ADP
fbem-12934	26	13	consumer	consumer	NOUN
fbem-12934	26	14	engagement	engagement	NOUN
fbem-12934	26	15	and	and	CCONJ
fbem-12934	26	16	attract	attract	VERB
fbem-12934	26	17	consumers	consumer	NOUN
fbem-12934	26	18	to	to	PART
fbem-12934	26	19	participate	participate	VERB
fbem-12934	26	20	in	in	ADP
fbem-12934	26	21	the	the	DET
fbem-12934	26	22	interaction	interaction	NOUN
fbem-12934	26	23	of	of	ADP
fbem-12934	26	24	marketing	marketing	NOUN
fbem-12934	26	25	activities	activity	NOUN
fbem-12934	26	26	(	(	PUNCT
fbem-12934	26	27	tan	tan	PROPN
fbem-12934	26	28	&	&	CCONJ
fbem-12934	26	29	chen	chen	PROPN
fbem-12934	26	30	,	,	PUNCT
fbem-12934	26	31	2022	2022	NUM
fbem-12934	26	32	)	)	PUNCT
fbem-12934	26	33	.	.	PUNCT
fbem-12934	27	1	based	base	VERB
fbem-12934	27	2	on	on	ADP
fbem-12934	27	3	this	this	PRON
fbem-12934	27	4	,	,	PUNCT
fbem-12934	27	5	we	we	PRON
fbem-12934	27	6	posit	posit	VERB
fbem-12934	27	7	that	that	SCONJ
fbem-12934	27	8	:	:	PUNCT
fbem-12934	27	9	h2	h2	NOUN
fbem-12934	27	10	:	:	PUNCT
fbem-12934	27	11	entertainment	entertainment	NOUN
fbem-12934	27	12	content	content	NOUN
fbem-12934	27	13	is	be	AUX
fbem-12934	27	14	positively	positively	ADV
fbem-12934	27	15	related	relate	VERB
fbem-12934	27	16	to	to	ADP
fbem-12934	27	17	consumers	consumer	NOUN
fbem-12934	27	18	'	'	PART
fbem-12934	27	19	purchase	purchase	NOUN
fbem-12934	27	20	intention	intention	NOUN
fbem-12934	27	21	2.6	2.6	NUM
fbem-12934	27	22	.	.	PUNCT
fbem-12934	27	23	informative	informative	ADJ
fbem-12934	27	24	content	content	NOUN
fbem-12934	27	25	and	and	CCONJ
fbem-12934	27	26	consumer	consumer	NOUN
fbem-12934	27	27	perceived	perceive	VERB
fbem-12934	27	28	value	value	NOUN
fbem-12934	27	29	brand	brand	NOUN
fbem-12934	27	30	content	content	NOUN
fbem-12934	27	31	marketing	marketing	NOUN
fbem-12934	27	32	is	be	AUX
fbem-12934	27	33	a	a	DET
fbem-12934	27	34	branch	branch	NOUN
fbem-12934	27	35	of	of	ADP
fbem-12934	27	36	brand	brand	NOUN
fbem-12934	27	37	communication	communication	NOUN
fbem-12934	27	38	that	that	PRON
fbem-12934	27	39	can	can	AUX
fbem-12934	27	40	produce	produce	VERB
fbem-12934	27	41	valuable	valuable	ADJ
fbem-12934	27	42	information	information	NOUN
fbem-12934	27	43	to	to	ADP
fbem-12934	27	44	2	2	NUM
fbem-12934	27	45	meet	meet	VERB
fbem-12934	27	46	consumer	consumer	NOUN
fbem-12934	27	47	needs	need	NOUN
fbem-12934	27	48	(	(	PUNCT
fbem-12934	27	49	schultz	schultz	NOUN
fbem-12934	27	50	,	,	PUNCT
fbem-12934	27	51	2016	2016	NUM
fbem-12934	27	52	)	)	PUNCT
fbem-12934	27	53	.	.	PUNCT
fbem-12934	28	1	the	the	DET
fbem-12934	28	2	role	role	NOUN
fbem-12934	28	3	of	of	ADP
fbem-12934	28	4	content	content	NOUN
fbem-12934	28	5	marketing	marketing	NOUN
fbem-12934	28	6	in	in	ADP
fbem-12934	28	7	consumer	consumer	NOUN
fbem-12934	28	8	value	value	NOUN
fbem-12934	28	9	is	be	AUX
fbem-12934	28	10	that	that	SCONJ
fbem-12934	28	11	consumers	consumer	NOUN
fbem-12934	28	12	may	may	AUX
fbem-12934	28	13	be	be	AUX
fbem-12934	28	14	driven	drive	VERB
fbem-12934	28	15	by	by	ADP
fbem-12934	28	16	functional	functional	ADJ
fbem-12934	28	17	motivation	motivation	NOUN
fbem-12934	28	18	in	in	ADP
fbem-12934	28	19	their	their	PRON
fbem-12934	28	20	choices	choice	NOUN
fbem-12934	28	21	and	and	CCONJ
fbem-12934	28	22	interactions	interaction	NOUN
fbem-12934	28	23	in	in	ADP
fbem-12934	28	24	content	content	NOUN
fbem-12934	28	25	marketing	marketing	NOUN
fbem-12934	28	26	,	,	PUNCT
fbem-12934	28	27	so	so	SCONJ
fbem-12934	28	28	they	they	PRON
fbem-12934	28	29	may	may	AUX
fbem-12934	28	30	learn	learn	VERB
fbem-12934	28	31	more	more	ADJ
fbem-12934	28	32	about	about	ADP
fbem-12934	28	33	relevant	relevant	ADJ
fbem-12934	28	34	informational	informational	ADJ
fbem-12934	28	35	content	content	NOUN
fbem-12934	28	36	until	until	SCONJ
fbem-12934	28	37	their	their	PRON
fbem-12934	28	38	needs	need	NOUN
fbem-12934	28	39	are	be	AUX
fbem-12934	28	40	met	meet	VERB
fbem-12934	28	41	(	(	PUNCT
fbem-12934	28	42	hollebeek	hollebeek	NOUN
fbem-12934	28	43	&	&	CCONJ
fbem-12934	28	44	macky	macky	PROPN
fbem-12934	28	45	,	,	PUNCT
fbem-12934	28	46	2019	2019	NUM
fbem-12934	28	47	)	)	PUNCT
fbem-12934	28	48	.	.	PUNCT
fbem-12934	29	1	the	the	DET
fbem-12934	29	2	functional	functional	ADJ
fbem-12934	29	3	requirements	requirement	NOUN
fbem-12934	29	4	here	here	ADV
fbem-12934	29	5	include	include	VERB
fbem-12934	29	6	extracting	extract	VERB
fbem-12934	29	7	and	and	CCONJ
fbem-12934	29	8	obtaining	obtain	VERB
fbem-12934	29	9	brand	brand	NOUN
fbem-12934	29	10	through	through	ADP
fbem-12934	29	11	content	content	NOUN
fbem-12934	29	12	marketing	marketing	NOUN
fbem-12934	29	13	.	.	PUNCT
fbem-12934	30	1	based	base	VERB
fbem-12934	30	2	on	on	ADP
fbem-12934	30	3	this	this	PRON
fbem-12934	30	4	,	,	PUNCT
fbem-12934	30	5	we	we	PRON
fbem-12934	30	6	posit	posit	VERB
fbem-12934	30	7	that	that	SCONJ
fbem-12934	30	8	:	:	PUNCT
fbem-12934	30	9	h3	h3	NOUN
fbem-12934	30	10	:	:	PUNCT
fbem-12934	30	11	informative	informative	ADJ
fbem-12934	30	12	content	content	NOUN
fbem-12934	30	13	is	be	AUX
fbem-12934	30	14	positively	positively	ADV
fbem-12934	30	15	related	relate	VERB
fbem-12934	30	16	to	to	ADP
fbem-12934	30	17	consumers	consumer	NOUN
fbem-12934	30	18	'	'	PART
fbem-12934	30	19	perceived	perceive	VERB
fbem-12934	30	20	value	value	NOUN
fbem-12934	30	21	2.7	2.7	NUM
fbem-12934	30	22	.	.	PUNCT
fbem-12934	31	1	entertainment	entertainment	NOUN
fbem-12934	31	2	content	content	NOUN
fbem-12934	31	3	and	and	CCONJ
fbem-12934	31	4	consumer	consumer	NOUN
fbem-12934	31	5	perceived	perceive	VERB
fbem-12934	31	6	value	value	NOUN
fbem-12934	31	7	digital	digital	ADJ
fbem-12934	31	8	content	content	NOUN
fbem-12934	31	9	marketing	marketing	NOUN
fbem-12934	31	10	can	can	AUX
fbem-12934	31	11	meet	meet	VERB
fbem-12934	31	12	consumers	consumer	NOUN
fbem-12934	31	13	'	'	PART
fbem-12934	31	14	entertainment	entertainment	NOUN
fbem-12934	31	15	needs	need	NOUN
fbem-12934	31	16	or	or	CCONJ
fbem-12934	31	17	the	the	DET
fbem-12934	31	18	hedonic	hedonic	ADJ
fbem-12934	31	19	motivation	motivation	NOUN
fbem-12934	31	20	to	to	PART
fbem-12934	31	21	interact	interact	VERB
fbem-12934	31	22	with	with	ADP
fbem-12934	31	23	content	content	NOUN
fbem-12934	31	24	(	(	PUNCT
fbem-12934	31	25	logan	logan	PROPN
fbem-12934	31	26	et	et	PROPN
fbem-12934	31	27	al	al	PROPN
fbem-12934	31	28	.	.	PROPN
fbem-12934	31	29	,	,	PUNCT
fbem-12934	31	30	2012	2012	NUM
fbem-12934	31	31	)	)	PUNCT
fbem-12934	31	32	.	.	PUNCT
fbem-12934	32	1	the	the	DET
fbem-12934	32	2	hedonic	hedonic	ADJ
fbem-12934	32	3	motivation	motivation	NOUN
fbem-12934	32	4	may	may	AUX
fbem-12934	32	5	reflect	reflect	VERB
fbem-12934	32	6	consumers	consumer	NOUN
fbem-12934	32	7	'	'	PART
fbem-12934	32	8	desire	desire	NOUN
fbem-12934	32	9	to	to	PART
fbem-12934	32	10	showcase	showcase	VERB
fbem-12934	32	11	their	their	PRON
fbem-12934	32	12	identity	identity	NOUN
fbem-12934	32	13	through	through	ADP
fbem-12934	32	14	digital	digital	ADJ
fbem-12934	32	15	content	content	NOUN
fbem-12934	32	16	marketing	marketing	NOUN
fbem-12934	32	17	interactions	interaction	NOUN
fbem-12934	32	18	.	.	PUNCT
fbem-12934	33	1	consumers	consumer	NOUN
fbem-12934	33	2	are	be	AUX
fbem-12934	33	3	influenced	influence	VERB
fbem-12934	33	4	by	by	ADP
fbem-12934	33	5	emotionally	emotionally	ADV
fbem-12934	33	6	driven	drive	VERB
fbem-12934	33	7	experiential	experiential	ADJ
fbem-12934	33	8	needs	need	NOUN
fbem-12934	33	9	in	in	ADP
fbem-12934	33	10	content	content	NOUN
fbem-12934	33	11	selection	selection	NOUN
fbem-12934	33	12	and	and	CCONJ
fbem-12934	33	13	interaction	interaction	NOUN
fbem-12934	33	14	in	in	ADP
fbem-12934	33	15	content	content	NOUN
fbem-12934	33	16	marketing	marketing	NOUN
fbem-12934	33	17	(	(	PUNCT
fbem-12934	33	18	hollebeek	hollebeek	PROPN
fbem-12934	33	19	&	&	CCONJ
fbem-12934	33	20	macky	macky	PROPN
fbem-12934	33	21	(	(	PUNCT
fbem-12934	33	22	2019	2019	NUM
fbem-12934	33	23	)	)	PUNCT
fbem-12934	33	24	.	.	PUNCT
fbem-12934	34	1	therefore	therefore	ADV
fbem-12934	34	2	,	,	PUNCT
fbem-12934	34	3	consumers	consumer	NOUN
fbem-12934	34	4	may	may	AUX
fbem-12934	34	5	seek	seek	VERB
fbem-12934	34	6	to	to	PART
fbem-12934	34	7	understand	understand	VERB
fbem-12934	34	8	entertainment	entertainment	NOUN
fbem-12934	34	9	content	content	NOUN
fbem-12934	34	10	until	until	SCONJ
fbem-12934	34	11	their	their	PRON
fbem-12934	34	12	needs	need	NOUN
fbem-12934	34	13	are	be	AUX
fbem-12934	34	14	met	meet	VERB
fbem-12934	34	15	.	.	PUNCT
fbem-12934	35	1	based	base	VERB
fbem-12934	35	2	on	on	ADP
fbem-12934	35	3	this	this	PRON
fbem-12934	35	4	,	,	PUNCT
fbem-12934	35	5	we	we	PRON
fbem-12934	35	6	posit	posit	VERB
fbem-12934	35	7	that	that	SCONJ
fbem-12934	35	8	:	:	PUNCT
fbem-12934	35	9	h4	h4	NOUN
fbem-12934	35	10	:	:	PUNCT
fbem-12934	35	11	entertainment	entertainment	NOUN
fbem-12934	35	12	content	content	NOUN
fbem-12934	35	13	is	be	AUX
fbem-12934	35	14	positively	positively	ADV
fbem-12934	35	15	related	relate	VERB
fbem-12934	35	16	to	to	ADP
fbem-12934	35	17	consumers	consumer	NOUN
fbem-12934	35	18	'	'	PART
fbem-12934	35	19	perceived	perceive	VERB
fbem-12934	35	20	value	value	NOUN
fbem-12934	35	21	2.8	2.8	NUM
fbem-12934	35	22	.	.	PUNCT
fbem-12934	36	1	the	the	DET
fbem-12934	36	2	mediating	mediate	VERB
fbem-12934	36	3	role	role	NOUN
fbem-12934	36	4	of	of	ADP
fbem-12934	36	5	perceived	perceive	VERB
fbem-12934	36	6	value	value	NOUN
fbem-12934	36	7	consumers	consumer	NOUN
fbem-12934	36	8	can	can	AUX
fbem-12934	36	9	obtain	obtain	VERB
fbem-12934	36	10	relevant	relevant	ADJ
fbem-12934	36	11	value	value	NOUN
fbem-12934	36	12	from	from	ADP
fbem-12934	36	13	brand	brand	NOUN
fbem-12934	36	14	content	content	NOUN
fbem-12934	36	15	marketing	marketing	NOUN
fbem-12934	36	16	on	on	ADP
fbem-12934	36	17	social	social	ADJ
fbem-12934	36	18	media	medium	NOUN
fbem-12934	36	19	,	,	PUNCT
fbem-12934	36	20	which	which	PRON
fbem-12934	36	21	is	be	AUX
fbem-12934	36	22	then	then	ADV
fbem-12934	36	23	conducive	conducive	ADJ
fbem-12934	36	24	to	to	ADP
fbem-12934	36	25	forming	form	VERB
fbem-12934	36	26	a	a	DET
fbem-12934	36	27	more	more	ADV
fbem-12934	36	28	favorable	favorable	ADJ
fbem-12934	36	29	purchase	purchase	NOUN
fbem-12934	36	30	intention	intention	NOUN
fbem-12934	36	31	(	(	PUNCT
fbem-12934	36	32	lou	lou	PROPN
fbem-12934	36	33	et	et	PROPN
fbem-12934	36	34	al	al	PROPN
fbem-12934	36	35	.	.	PROPN
fbem-12934	36	36	,2019	,2019	PUNCT
fbem-12934	36	37	)	)	PUNCT
fbem-12934	36	38	.	.	PUNCT
fbem-12934	37	1	e	e	X
fbem-12934	37	2	-	-	NOUN
fbem-12934	37	3	commerce	commerce	NOUN
fbem-12934	37	4	live	live	ADJ
fbem-12934	37	5	streaming	streaming	NOUN
fbem-12934	37	6	can	can	AUX
fbem-12934	37	7	have	have	VERB
fbem-12934	37	8	a	a	DET
fbem-12934	37	9	positive	positive	ADJ
fbem-12934	37	10	impact	impact	NOUN
fbem-12934	37	11	on	on	ADP
fbem-12934	37	12	consumers	consumer	NOUN
fbem-12934	37	13	'	'	PART
fbem-12934	37	14	purchase	purchase	NOUN
fbem-12934	37	15	intention	intention	NOUN
fbem-12934	37	16	with	with	ADP
fbem-12934	37	17	the	the	DET
fbem-12934	37	18	mediating	mediate	VERB
fbem-12934	37	19	role	role	NOUN
fbem-12934	37	20	of	of	ADP
fbem-12934	37	21	perceived	perceive	VERB
fbem-12934	37	22	value	value	NOUN
fbem-12934	37	23	(	(	PUNCT
fbem-12934	37	24	tran,2022	tran,2022	NOUN
fbem-12934	37	25	)	)	PUNCT
fbem-12934	37	26	.	.	PUNCT
fbem-12934	38	1	by	by	ADP
fbem-12934	38	2	watching	watch	VERB
fbem-12934	38	3	e	e	NOUN
fbem-12934	38	4	-	-	NOUN
fbem-12934	38	5	commerce	commerce	NOUN
fbem-12934	38	6	live	live	ADJ
fbem-12934	38	7	streaming	streaming	NOUN
fbem-12934	38	8	programs	program	NOUN
fbem-12934	38	9	,	,	PUNCT
fbem-12934	38	10	consumers	consumer	NOUN
fbem-12934	38	11	can	can	AUX
fbem-12934	38	12	more	more	ADV
fbem-12934	38	13	intuitively	intuitively	ADV
fbem-12934	38	14	feel	feel	VERB
fbem-12934	38	15	the	the	DET
fbem-12934	38	16	quality	quality	NOUN
fbem-12934	38	17	of	of	ADP
fbem-12934	38	18	products	product	NOUN
fbem-12934	38	19	,	,	PUNCT
fbem-12934	38	20	develop	develop	VERB
fbem-12934	38	21	an	an	DET
fbem-12934	38	22	interest	interest	NOUN
fbem-12934	38	23	in	in	ADP
fbem-12934	38	24	products	product	NOUN
fbem-12934	38	25	,	,	PUNCT
fbem-12934	38	26	and	and	CCONJ
fbem-12934	38	27	thus	thus	ADV
fbem-12934	38	28	generate	generate	VERB
fbem-12934	38	29	purchase	purchase	NOUN
fbem-12934	38	30	desire	desire	NOUN
fbem-12934	38	31	.	.	PUNCT
fbem-12934	39	1	according	accord	VERB
fbem-12934	39	2	to	to	ADP
fbem-12934	39	3	the	the	DET
fbem-12934	39	4	sor	sor	NOUN
fbem-12934	39	5	theory	theory	NOUN
fbem-12934	39	6	,	,	PUNCT
fbem-12934	39	7	when	when	SCONJ
fbem-12934	39	8	consumers	consumer	NOUN
fbem-12934	39	9	watch	watch	VERB
fbem-12934	39	10	short	short	ADJ
fbem-12934	39	11	video	video	NOUN
fbem-12934	39	12	content	content	NOUN
fbem-12934	39	13	,	,	PUNCT
fbem-12934	39	14	they	they	PRON
fbem-12934	39	15	perceive	perceive	VERB
fbem-12934	39	16	information	information	NOUN
fbem-12934	39	17	content	content	NOUN
fbem-12934	39	18	that	that	PRON
fbem-12934	39	19	is	be	AUX
fbem-12934	39	20	conducive	conducive	ADJ
fbem-12934	39	21	to	to	ADP
fbem-12934	39	22	decision	decision	NOUN
fbem-12934	39	23	-	-	PUNCT
fbem-12934	39	24	making	making	NOUN
fbem-12934	39	25	or	or	CCONJ
fbem-12934	39	26	pleasant	pleasant	ADJ
fbem-12934	39	27	content	content	NOUN
fbem-12934	39	28	,	,	PUNCT
fbem-12934	39	29	which	which	PRON
fbem-12934	39	30	helps	help	VERB
fbem-12934	39	31	to	to	PART
fbem-12934	39	32	form	form	VERB
fbem-12934	39	33	higher	high	ADJ
fbem-12934	39	34	purchasing	purchasing	NOUN
fbem-12934	39	35	intentions	intention	NOUN
fbem-12934	39	36	.	.	PUNCT
fbem-12934	40	1	based	base	VERB
fbem-12934	40	2	on	on	ADP
fbem-12934	40	3	this	this	PRON
fbem-12934	40	4	,	,	PUNCT
fbem-12934	40	5	we	we	PRON
fbem-12934	40	6	posit	posit	VERB
fbem-12934	40	7	that	that	SCONJ
fbem-12934	40	8	:	:	PUNCT
fbem-12934	40	9	h5	h5	PROPN
fbem-12934	40	10	:	:	PUNCT
fbem-12934	40	11	perceived	perceive	VERB
fbem-12934	40	12	value	value	NOUN
fbem-12934	40	13	mediates	mediate	VERB
fbem-12934	40	14	the	the	DET
fbem-12934	40	15	short	short	ADJ
fbem-12934	40	16	video	video	NOUN
fbem-12934	40	17	content	content	NOUN
fbem-12934	40	18	marketing	marketing	NOUN
fbem-12934	40	19	and	and	CCONJ
fbem-12934	40	20	consumer	consumer	NOUN
fbem-12934	40	21	purchase	purchase	NOUN
fbem-12934	40	22	intention	intention	NOUN
fbem-12934	40	23	2.9	2.9	NUM
fbem-12934	40	24	.	.	PUNCT
fbem-12934	41	1	the	the	DET
fbem-12934	41	2	moderation	moderation	NOUN
fbem-12934	41	3	effect	effect	NOUN
fbem-12934	41	4	of	of	ADP
fbem-12934	41	5	product	product	NOUN
fbem-12934	41	6	engagement	engagement	NOUN
fbem-12934	41	7	when	when	SCONJ
fbem-12934	41	8	a	a	DET
fbem-12934	41	9	product	product	NOUN
fbem-12934	41	10	has	have	VERB
fbem-12934	41	11	a	a	DET
fbem-12934	41	12	high	high	ADJ
fbem-12934	41	13	degree	degree	NOUN
fbem-12934	41	14	of	of	ADP
fbem-12934	41	15	involvement	involvement	NOUN
fbem-12934	41	16	,	,	PUNCT
fbem-12934	41	17	consumers	consumer	NOUN
fbem-12934	41	18	’	'	PUNCT
fbem-12934	41	19	perceived	perceive	VERB
fbem-12934	41	20	importance	importance	NOUN
fbem-12934	41	21	of	of	ADP
fbem-12934	41	22	the	the	DET
fbem-12934	41	23	product	product	NOUN
fbem-12934	41	24	is	be	AUX
fbem-12934	41	25	high	high	ADJ
fbem-12934	41	26	as	as	ADV
fbem-12934	41	27	well	well	ADV
fbem-12934	41	28	as	as	ADP
fbem-12934	41	29	a	a	DET
fbem-12934	41	30	high	high	ADJ
fbem-12934	41	31	perceived	perceive	VERB
fbem-12934	41	32	risk	risk	NOUN
fbem-12934	41	33	.	.	PUNCT
fbem-12934	42	1	at	at	ADP
fbem-12934	42	2	this	this	DET
fbem-12934	42	3	time	time	NOUN
fbem-12934	42	4	,	,	PUNCT
fbem-12934	42	5	consumers	consumer	NOUN
fbem-12934	42	6	will	will	AUX
fbem-12934	42	7	invest	invest	VERB
fbem-12934	42	8	more	more	ADV
fbem-12934	42	9	cognitive	cognitive	ADJ
fbem-12934	42	10	resources	resource	NOUN
fbem-12934	42	11	to	to	PART
fbem-12934	42	12	conduct	conduct	VERB
fbem-12934	42	13	a	a	DET
fbem-12934	42	14	more	more	ADV
fbem-12934	42	15	comprehensive	comprehensive	ADJ
fbem-12934	42	16	analysis	analysis	NOUN
fbem-12934	42	17	and	and	CCONJ
fbem-12934	42	18	evaluation	evaluation	NOUN
fbem-12934	42	19	of	of	ADP
fbem-12934	42	20	the	the	DET
fbem-12934	42	21	product	product	NOUN
fbem-12934	42	22	.	.	PUNCT
fbem-12934	43	1	according	accord	VERB
fbem-12934	43	2	to	to	ADP
fbem-12934	43	3	the	the	DET
fbem-12934	43	4	elaboration	elaboration	NOUN
fbem-12934	43	5	likelihood	likelihood	NOUN
fbem-12934	43	6	theory	theory	NOUN
fbem-12934	43	7	,	,	PUNCT
fbem-12934	43	8	when	when	SCONJ
fbem-12934	43	9	consumers	consumer	NOUN
fbem-12934	43	10	'	'	PART
fbem-12934	43	11	attitudes	attitude	NOUN
fbem-12934	43	12	change	change	VERB
fbem-12934	43	13	through	through	ADP
fbem-12934	43	14	the	the	DET
fbem-12934	43	15	central	central	ADJ
fbem-12934	43	16	route	route	NOUN
fbem-12934	43	17	and	and	CCONJ
fbem-12934	43	18	their	their	PRON
fbem-12934	43	19	product	product	NOUN
fbem-12934	43	20	involvement	involvement	NOUN
fbem-12934	43	21	level	level	NOUN
fbem-12934	43	22	is	be	AUX
fbem-12934	43	23	high	high	ADJ
fbem-12934	43	24	,	,	PUNCT
fbem-12934	43	25	it	it	PRON
fbem-12934	43	26	indicates	indicate	VERB
fbem-12934	43	27	that	that	SCONJ
fbem-12934	43	28	consumers	consumer	NOUN
fbem-12934	43	29	have	have	AUX
fbem-12934	43	30	undergone	undergo	VERB
fbem-12934	43	31	a	a	DET
fbem-12934	43	32	lot	lot	NOUN
fbem-12934	43	33	of	of	ADP
fbem-12934	43	34	rational	rational	ADJ
fbem-12934	43	35	thinking	thinking	NOUN
fbem-12934	43	36	when	when	SCONJ
fbem-12934	43	37	watching	watch	VERB
fbem-12934	43	38	short	short	ADJ
fbem-12934	43	39	video	video	NOUN
fbem-12934	43	40	content	content	NOUN
fbem-12934	43	41	,	,	PUNCT
fbem-12934	43	42	so	so	ADV
fbem-12934	43	43	the	the	DET
fbem-12934	43	44	perceived	perceive	VERB
fbem-12934	43	45	value	value	NOUN
fbem-12934	43	46	of	of	ADP
fbem-12934	43	47	short	short	ADJ
fbem-12934	43	48	video	video	NOUN
fbem-12934	43	49	content	content	NOUN
fbem-12934	43	50	marketing	marketing	NOUN
fbem-12934	43	51	may	may	AUX
fbem-12934	43	52	decrease	decrease	VERB
fbem-12934	43	53	(	(	PUNCT
fbem-12934	43	54	cacioppo	cacioppo	NOUN
fbem-12934	43	55	&	&	CCONJ
fbem-12934	43	56	petty	petty	PROPN
fbem-12934	43	57	,	,	PUNCT
fbem-12934	43	58	1984	1984	NUM
fbem-12934	43	59	)	)	PUNCT
fbem-12934	43	60	.	.	PUNCT
fbem-12934	44	1	therefore	therefore	ADV
fbem-12934	44	2	,	,	PUNCT
fbem-12934	44	3	we	we	PRON
fbem-12934	44	4	posit	posit	VERB
fbem-12934	44	5	that	that	SCONJ
fbem-12934	44	6	:	:	PUNCT
fbem-12934	44	7	h6	h6	NOUN
fbem-12934	44	8	:	:	PUNCT
fbem-12934	44	9	product	product	NOUN
fbem-12934	44	10	engagement	engagement	NOUN
fbem-12934	44	11	negatively	negatively	ADV
fbem-12934	44	12	moderates	moderate	VERB
fbem-12934	44	13	the	the	DET
fbem-12934	44	14	content	content	NOUN
fbem-12934	44	15	marketing	marketing	NOUN
fbem-12934	44	16	and	and	CCONJ
fbem-12934	44	17	perceived	perceive	VERB
fbem-12934	44	18	value	value	NOUN
fbem-12934	44	19	2.10	2.10	NUM
fbem-12934	44	20	.	.	PUNCT
fbem-12934	45	1	research	research	NOUN
fbem-12934	45	2	model	model	NOUN
fbem-12934	45	3	based	base	VERB
fbem-12934	45	4	on	on	ADP
fbem-12934	45	5	the	the	DET
fbem-12934	45	6	above	above	PROPN
fbem-12934	45	7	literature	literature	PROPN
fbem-12934	45	8	review	review	PROPN
fbem-12934	45	9	,	,	PUNCT
fbem-12934	45	10	it	it	PRON
fbem-12934	45	11	can	can	AUX
fbem-12934	45	12	be	be	AUX
fbem-12934	45	13	found	find	VERB
fbem-12934	45	14	that	that	SCONJ
fbem-12934	45	15	the	the	DET
fbem-12934	45	16	research	research	NOUN
fbem-12934	45	17	model	model	NOUN
fbem-12934	45	18	proposed	propose	VERB
fbem-12934	45	19	in	in	ADP
fbem-12934	45	20	this	this	DET
fbem-12934	45	21	article	article	NOUN
fbem-12934	45	22	is	be	AUX
fbem-12934	45	23	shown	show	VERB
fbem-12934	45	24	in	in	ADP
fbem-12934	45	25	figure	figure	NOUN
fbem-12934	45	26	1	1	NUM
fbem-12934	45	27	.	.	PUNCT
fbem-12934	45	28	figure	figure	NOUN
fbem-12934	45	29	1	1	NUM
fbem-12934	45	30	.	.	PUNCT
fbem-12934	45	31	research	research	NOUN
fbem-12934	45	32	model	model	NOUN
fbem-12934	45	33	3	3	NUM
fbem-12934	45	34	.	.	PUNCT
fbem-12934	45	35	research	research	NOUN
fbem-12934	45	36	method	method	NOUN
fbem-12934	45	37	3.1	3.1	NUM
fbem-12934	45	38	.	.	PUNCT
fbem-12934	45	39	questionnaire	questionnaire	NOUN
fbem-12934	45	40	design	design	NOUN
fbem-12934	45	41	and	and	CCONJ
fbem-12934	45	42	measurement	measurement	NOUN
fbem-12934	45	43	this	this	DET
fbem-12934	45	44	article	article	NOUN
fbem-12934	45	45	conducts	conduct	VERB
fbem-12934	45	46	research	research	NOUN
fbem-12934	45	47	through	through	ADP
fbem-12934	45	48	a	a	DET
fbem-12934	45	49	questionnaire	questionnaire	NOUN
fbem-12934	45	50	survey	survey	NOUN
fbem-12934	45	51	.	.	PUNCT
fbem-12934	46	1	the	the	DET
fbem-12934	46	2	measurement	measurement	NOUN
fbem-12934	46	3	questionnaire	questionnaire	NOUN
fbem-12934	46	4	in	in	ADP
fbem-12934	46	5	this	this	DET
fbem-12934	46	6	article	article	NOUN
fbem-12934	46	7	will	will	AUX
fbem-12934	46	8	refer	refer	VERB
fbem-12934	46	9	to	to	ADP
fbem-12934	46	10	the	the	DET
fbem-12934	46	11	mature	mature	ADJ
fbem-12934	46	12	scale	scale	NOUN
fbem-12934	46	13	of	of	ADP
fbem-12934	46	14	research	research	NOUN
fbem-12934	46	15	variable	variable	ADJ
fbem-12934	46	16	measurement	measurement	NOUN
fbem-12934	46	17	,	,	PUNCT
fbem-12934	46	18	and	and	CCONJ
fbem-12934	46	19	make	make	VERB
fbem-12934	46	20	reasonable	reasonable	ADJ
fbem-12934	46	21	adjustments	adjustment	NOUN
fbem-12934	46	22	to	to	ADP
fbem-12934	46	23	the	the	DET
fbem-12934	46	24	scale	scale	NOUN
fbem-12934	46	25	based	base	VERB
fbem-12934	46	26	on	on	ADP
fbem-12934	46	27	the	the	DET
fbem-12934	46	28	research	research	NOUN
fbem-12934	46	29	needs	need	NOUN
fbem-12934	46	30	and	and	CCONJ
fbem-12934	46	31	actual	actual	ADJ
fbem-12934	46	32	scenarios	scenario	NOUN
fbem-12934	46	33	.	.	PUNCT
fbem-12934	47	1	the	the	DET
fbem-12934	47	2	independent	independent	ADJ
fbem-12934	47	3	variable	variable	NOUN
fbem-12934	47	4	of	of	ADP
fbem-12934	47	5	this	this	DET
fbem-12934	47	6	study	study	NOUN
fbem-12934	47	7	is	be	AUX
fbem-12934	47	8	short	short	ADJ
fbem-12934	47	9	video	video	NOUN
fbem-12934	47	10	content	content	NOUN
fbem-12934	47	11	marketing	marketing	NOUN
fbem-12934	47	12	,	,	PUNCT
fbem-12934	47	13	which	which	PRON
fbem-12934	47	14	is	be	AUX
fbem-12934	47	15	divided	divide	VERB
fbem-12934	47	16	into	into	ADP
fbem-12934	47	17	two	two	NUM
fbem-12934	47	18	dimensions	dimension	NOUN
fbem-12934	47	19	:	:	PUNCT
fbem-12934	47	20	informative	informative	ADJ
fbem-12934	47	21	content	content	NOUN
fbem-12934	47	22	and	and	CCONJ
fbem-12934	47	23	entertainment	entertainment	NOUN
fbem-12934	47	24	content	content	NOUN
fbem-12934	47	25	.	.	PUNCT
fbem-12934	48	1	the	the	DET
fbem-12934	48	2	two	two	NUM
fbem-12934	48	3	dimensions	dimension	NOUN
fbem-12934	48	4	of	of	ADP
fbem-12934	48	5	the	the	DET
fbem-12934	48	6	measurements	measurement	NOUN
fbem-12934	48	7	refer	refer	VERB
fbem-12934	48	8	to	to	ADP
fbem-12934	48	9	wiertz	wiertz	NOUN
fbem-12934	48	10	&	&	CCONJ
fbem-12934	48	11	ruyter	ruyter	ADJ
fbem-12934	48	12	(	(	PUNCT
fbem-12934	48	13	2007	2007	NUM
fbem-12934	48	14	)	)	PUNCT
fbem-12934	48	15	,	,	PUNCT
fbem-12934	48	16	jain	jain	NOUN
fbem-12934	48	17	(	(	PUNCT
fbem-12934	48	18	2019	2019	NUM
fbem-12934	48	19	)	)	PUNCT
fbem-12934	48	20	.	.	PUNCT
fbem-12934	49	1	the	the	DET
fbem-12934	49	2	measurement	measurement	NOUN
fbem-12934	49	3	of	of	ADP
fbem-12934	49	4	product	product	NOUN
fbem-12934	49	5	engagement	engagement	NOUN
fbem-12934	49	6	is	be	AUX
fbem-12934	49	7	adjusted	adjust	VERB
fbem-12934	49	8	from	from	ADP
fbem-12934	49	9	hong	hong	PROPN
fbem-12934	49	10	(	(	PUNCT
fbem-12934	49	11	2015	2015	NUM
fbem-12934	49	12	)	)	PUNCT
fbem-12934	49	13	.	.	PUNCT
fbem-12934	50	1	the	the	DET
fbem-12934	50	2	perceived	perceive	VERB
fbem-12934	50	3	value	value	NOUN
fbem-12934	50	4	measures	measure	NOUN
fbem-12934	50	5	from	from	ADP
fbem-12934	50	6	petrick	petrick	PROPN
fbem-12934	50	7	&	&	CCONJ
fbem-12934	50	8	backman	backman	PROPN
fbem-12934	50	9	(	(	PUNCT
fbem-12934	50	10	2002	2002	NUM
fbem-12934	50	11	)	)	PUNCT
fbem-12934	50	12	.	.	PUNCT
fbem-12934	51	1	the	the	DET
fbem-12934	51	2	measurement	measurement	NOUN
fbem-12934	51	3	of	of	ADP
fbem-12934	51	4	purchase	purchase	NOUN
fbem-12934	51	5	intention	intention	NOUN
fbem-12934	51	6	is	be	AUX
fbem-12934	51	7	from	from	ADP
fbem-12934	51	8	dodds	dodd	NOUN
fbem-12934	51	9	,	,	PUNCT
fbem-12934	51	10	etc	etc	X
fbem-12934	51	11	.	.	X
fbem-12934	51	12	(	(	PUNCT
fbem-12934	51	13	1991	1991	NUM
fbem-12934	51	14	)	)	PUNCT
fbem-12934	51	15	.	.	PUNCT
fbem-12934	52	1	3.2	3.2	NUM
fbem-12934	52	2	.	.	PUNCT
fbem-12934	52	3	data	datum	NOUN
fbem-12934	52	4	collection	collection	NOUN
fbem-12934	52	5	and	and	CCONJ
fbem-12934	52	6	analysis	analysis	NOUN
fbem-12934	52	7	this	this	DET
fbem-12934	52	8	study	study	NOUN
fbem-12934	52	9	collected	collect	VERB
fbem-12934	52	10	161	161	NUM
fbem-12934	52	11	questionnaires	questionnaire	NOUN
fbem-12934	52	12	with	with	ADP
fbem-12934	52	13	150	150	NUM
fbem-12934	52	14	valid	valid	ADJ
fbem-12934	52	15	ones	one	NOUN
fbem-12934	52	16	.	.	PUNCT
fbem-12934	53	1	the	the	DET
fbem-12934	53	2	data	data	NOUN
fbem-12934	53	3	efficiency	efficiency	NOUN
fbem-12934	53	4	is	be	AUX
fbem-12934	53	5	93.17	93.17	NUM
fbem-12934	53	6	%	%	NOUN
fbem-12934	53	7	.	.	PUNCT
fbem-12934	54	1	the	the	DET
fbem-12934	54	2	data	data	NOUN
fbem-12934	54	3	is	be	AUX
fbem-12934	54	4	analyze	analyze	VERB
fbem-12934	54	5	by	by	ADP
fbem-12934	54	6	spss	spss	PROPN
fbem-12934	54	7	25.0	25.0	NUM
fbem-12934	54	8	and	and	CCONJ
fbem-12934	54	9	process	process	NOUN
fbem-12934	54	10	4.0	4.0	NUM
fbem-12934	54	11	.	.	PUNCT
fbem-12934	55	1	4	4	X
fbem-12934	55	2	.	.	NOUN
fbem-12934	55	3	results	result	VERB
fbem-12934	55	4	4.1	4.1	NUM
fbem-12934	55	5	.	.	PUNCT
fbem-12934	56	1	sample	sample	NOUN
fbem-12934	56	2	profile	profile	VERB
fbem-12934	56	3	the	the	DET
fbem-12934	56	4	proportion	proportion	NOUN
fbem-12934	56	5	of	of	ADP
fbem-12934	56	6	female	female	ADJ
fbem-12934	56	7	respondents	respondent	NOUN
fbem-12934	56	8	is	be	AUX
fbem-12934	56	9	61.3	61.3	NUM
fbem-12934	56	10	%	%	NOUN
fbem-12934	56	11	,	,	PUNCT
fbem-12934	56	12	while	while	SCONJ
fbem-12934	56	13	the	the	DET
fbem-12934	56	14	proportion	proportion	NOUN
fbem-12934	56	15	of	of	ADP
fbem-12934	56	16	male	male	ADJ
fbem-12934	56	17	respondents	respondent	NOUN
fbem-12934	56	18	is	be	AUX
fbem-12934	56	19	38.7	38.7	NUM
fbem-12934	56	20	%	%	NOUN
fbem-12934	56	21	.	.	PUNCT
fbem-12934	57	1	the	the	DET
fbem-12934	57	2	proportion	proportion	NOUN
fbem-12934	57	3	of	of	ADP
fbem-12934	57	4	male	male	ADJ
fbem-12934	57	5	and	and	CCONJ
fbem-12934	57	6	female	female	ADJ
fbem-12934	57	7	respondents	respondent	NOUN
fbem-12934	57	8	is	be	AUX
fbem-12934	57	9	about	about	ADV
fbem-12934	57	10	4:6	4:6	NUM
fbem-12934	57	11	,	,	PUNCT
fbem-12934	57	12	indicating	indicate	VERB
fbem-12934	57	13	a	a	DET
fbem-12934	57	14	relatively	relatively	ADV
fbem-12934	57	15	large	large	ADJ
fbem-12934	57	16	proportion	proportion	NOUN
fbem-12934	57	17	of	of	ADP
fbem-12934	57	18	female	female	ADJ
fbem-12934	57	19	respondents	respondent	NOUN
fbem-12934	57	20	.	.	PUNCT
fbem-12934	58	1	in	in	ADP
fbem-12934	58	2	terms	term	NOUN
fbem-12934	58	3	of	of	ADP
fbem-12934	58	4	age	age	NOUN
fbem-12934	58	5	,	,	PUNCT
fbem-12934	58	6	respondents	respondent	NOUN
fbem-12934	58	7	aged	age	VERB
fbem-12934	58	8	18	18	NUM
fbem-12934	58	9	-	-	SYM
fbem-12934	58	10	25	25	NUM
fbem-12934	58	11	accounted	account	VERB
fbem-12934	58	12	for	for	ADP
fbem-12934	58	13	the	the	DET
fbem-12934	58	14	largest	large	ADJ
fbem-12934	58	15	proportion	proportion	NOUN
fbem-12934	58	16	in	in	ADP
fbem-12934	58	17	the	the	DET
fbem-12934	58	18	sample	sample	NOUN
fbem-12934	58	19	data	data	NOUN
fbem-12934	58	20	,	,	PUNCT
fbem-12934	58	21	accounting	account	VERB
fbem-12934	58	22	for	for	ADP
fbem-12934	58	23	64.7	64.7	NUM
fbem-12934	58	24	%	%	NOUN
fbem-12934	58	25	,	,	PUNCT
fbem-12934	58	26	reflecting	reflect	VERB
fbem-12934	58	27	the	the	DET
fbem-12934	58	28	younger	young	ADJ
fbem-12934	58	29	characteristics	characteristic	NOUN
fbem-12934	58	30	of	of	ADP
fbem-12934	58	31	the	the	DET
fbem-12934	58	32	group	group	NOUN
fbem-12934	58	33	accepting	accept	VERB
fbem-12934	58	34	short	short	ADJ
fbem-12934	58	35	video	video	NOUN
fbem-12934	58	36	content	content	NOUN
fbem-12934	58	37	marketing	marketing	NOUN
fbem-12934	58	38	.	.	PUNCT
fbem-12934	59	1	the	the	DET
fbem-12934	59	2	proportion	proportion	NOUN
fbem-12934	59	3	of	of	ADP
fbem-12934	59	4	disposable	disposable	ADJ
fbem-12934	59	5	income	income	NOUN
fbem-12934	59	6	ranging	range	VERB
fbem-12934	59	7	from	from	ADP
fbem-12934	59	8	1000	1000	NUM
fbem-12934	59	9	to	to	PART
fbem-12934	59	10	3000	3000	NUM
fbem-12934	59	11	yuan	yuan	NOUN
fbem-12934	59	12	is	be	AUX
fbem-12934	59	13	the	the	DET
fbem-12934	59	14	highest	high	ADJ
fbem-12934	59	15	,	,	PUNCT
fbem-12934	59	16	3	3	NUM
fbem-12934	59	17	accounting	account	VERB
fbem-12934	59	18	for	for	ADP
fbem-12934	59	19	49.9	49.9	NUM
fbem-12934	59	20	%	%	NOUN
fbem-12934	59	21	.	.	PUNCT
fbem-12934	60	1	in	in	ADP
fbem-12934	60	2	terms	term	NOUN
fbem-12934	60	3	of	of	ADP
fbem-12934	60	4	education	education	NOUN
fbem-12934	60	5	level	level	NOUN
fbem-12934	60	6	,	,	PUNCT
fbem-12934	60	7	the	the	DET
fbem-12934	60	8	proportion	proportion	NOUN
fbem-12934	60	9	of	of	ADP
fbem-12934	60	10	undergraduate	undergraduate	ADJ
fbem-12934	60	11	students	student	NOUN
fbem-12934	60	12	is	be	AUX
fbem-12934	60	13	the	the	DET
fbem-12934	60	14	highest	high	ADJ
fbem-12934	60	15	,	,	PUNCT
fbem-12934	60	16	accounting	account	VERB
fbem-12934	60	17	for	for	ADP
fbem-12934	60	18	50	50	NUM
fbem-12934	60	19	%	%	NOUN
fbem-12934	60	20	.	.	PUNCT
fbem-12934	61	1	4.2	4.2	NUM
fbem-12934	61	2	.	.	PUNCT
fbem-12934	62	1	reliability	reliability	NOUN
fbem-12934	62	2	and	and	CCONJ
fbem-12934	62	3	validity	validity	NOUN
fbem-12934	62	4	analysis	analysis	NOUN
fbem-12934	62	5	from	from	ADP
fbem-12934	62	6	the	the	DET
fbem-12934	62	7	reliability	reliability	NOUN
fbem-12934	62	8	test	test	NOUN
fbem-12934	62	9	table	table	NOUN
fbem-12934	62	10	,	,	PUNCT
fbem-12934	62	11	it	it	PRON
fbem-12934	62	12	can	can	AUX
fbem-12934	62	13	be	be	AUX
fbem-12934	62	14	seen	see	VERB
fbem-12934	62	15	that	that	SCONJ
fbem-12934	62	16	the	the	DET
fbem-12934	62	17	α	α	NOUN
fbem-12934	62	18	the	the	DET
fbem-12934	62	19	values	value	NOUN
fbem-12934	62	20	of	of	ADP
fbem-12934	62	21	the	the	DET
fbem-12934	62	22	coefficients	coefficient	NOUN
fbem-12934	62	23	are	be	AUX
fbem-12934	62	24	all	all	ADV
fbem-12934	62	25	greater	great	ADJ
fbem-12934	62	26	than	than	ADP
fbem-12934	62	27	0.8	0.8	NUM
fbem-12934	62	28	,	,	PUNCT
fbem-12934	62	29	and	and	CCONJ
fbem-12934	62	30	the	the	DET
fbem-12934	62	31	citc	citc	NOUN
fbem-12934	62	32	values	value	NOUN
fbem-12934	62	33	of	of	ADP
fbem-12934	62	34	each	each	DET
fbem-12934	62	35	item	item	NOUN
fbem-12934	62	36	are	be	AUX
fbem-12934	62	37	all	all	ADV
fbem-12934	62	38	greater	great	ADJ
fbem-12934	62	39	than	than	ADP
fbem-12934	62	40	0.6	0.6	NUM
fbem-12934	62	41	,	,	PUNCT
fbem-12934	62	42	further	far	ADV
fbem-12934	62	43	indicating	indicate	VERB
fbem-12934	62	44	that	that	SCONJ
fbem-12934	62	45	the	the	DET
fbem-12934	62	46	scale	scale	NOUN
fbem-12934	62	47	has	have	VERB
fbem-12934	62	48	good	good	ADJ
fbem-12934	62	49	internal	internal	ADJ
fbem-12934	62	50	consistency	consistency	NOUN
fbem-12934	62	51	and	and	CCONJ
fbem-12934	62	52	the	the	DET
fbem-12934	62	53	reliability	reliability	NOUN
fbem-12934	62	54	level	level	NOUN
fbem-12934	62	55	of	of	ADP
fbem-12934	62	56	the	the	DET
fbem-12934	62	57	sample	sample	NOUN
fbem-12934	62	58	data	datum	NOUN
fbem-12934	62	59	is	be	AUX
fbem-12934	62	60	high	high	ADJ
fbem-12934	62	61	.	.	PUNCT
fbem-12934	63	1	from	from	ADP
fbem-12934	63	2	the	the	DET
fbem-12934	63	3	factor	factor	NOUN
fbem-12934	63	4	analysis	analysis	NOUN
fbem-12934	63	5	table	table	NOUN
fbem-12934	63	6	of	of	ADP
fbem-12934	63	7	the	the	DET
fbem-12934	63	8	scale	scale	NOUN
fbem-12934	63	9	,	,	PUNCT
fbem-12934	63	10	it	it	PRON
fbem-12934	63	11	can	can	AUX
fbem-12934	63	12	be	be	AUX
fbem-12934	63	13	seen	see	VERB
fbem-12934	63	14	that	that	SCONJ
fbem-12934	63	15	the	the	DET
fbem-12934	63	16	kmo	kmo	PROPN
fbem-12934	63	17	values	value	NOUN
fbem-12934	63	18	of	of	ADP
fbem-12934	63	19	all	all	DET
fbem-12934	63	20	variables	variable	NOUN
fbem-12934	63	21	are	be	AUX
fbem-12934	63	22	greater	great	ADJ
fbem-12934	63	23	than	than	ADP
fbem-12934	63	24	0.7	0.7	NUM
fbem-12934	63	25	,	,	PUNCT
fbem-12934	63	26	and	and	CCONJ
fbem-12934	63	27	the	the	DET
fbem-12934	63	28	significance	significance	NOUN
fbem-12934	63	29	is	be	AUX
fbem-12934	63	30	less	less	ADJ
fbem-12934	63	31	than	than	ADP
fbem-12934	63	32	0.01	0.01	NUM
fbem-12934	63	33	.	.	PUNCT
fbem-12934	64	1	indicates	indicate	VERB
fbem-12934	64	2	that	that	SCONJ
fbem-12934	64	3	the	the	DET
fbem-12934	64	4	sample	sample	NOUN
fbem-12934	64	5	data	data	NOUN
fbem-12934	64	6	is	be	AUX
fbem-12934	64	7	suitable	suitable	ADJ
fbem-12934	64	8	for	for	ADP
fbem-12934	64	9	factor	factor	NOUN
fbem-12934	64	10	analysis	analysis	NOUN
fbem-12934	64	11	.	.	PUNCT
fbem-12934	65	1	the	the	DET
fbem-12934	65	2	cumulative	cumulative	ADJ
fbem-12934	65	3	explanatory	explanatory	ADJ
fbem-12934	65	4	rate	rate	NOUN
fbem-12934	65	5	of	of	ADP
fbem-12934	65	6	each	each	DET
fbem-12934	65	7	variable	variable	NOUN
fbem-12934	65	8	is	be	AUX
fbem-12934	65	9	greater	great	ADJ
fbem-12934	65	10	than	than	ADP
fbem-12934	65	11	60	60	NUM
fbem-12934	65	12	%	%	NOUN
fbem-12934	65	13	.	.	PUNCT
fbem-12934	66	1	the	the	DET
fbem-12934	66	2	factor	factor	NOUN
fbem-12934	66	3	load	load	NOUN
fbem-12934	66	4	coefficient	coefficient	NOUN
fbem-12934	66	5	of	of	ADP
fbem-12934	66	6	each	each	DET
fbem-12934	66	7	question	question	NOUN
fbem-12934	66	8	item	item	NOUN
fbem-12934	66	9	is	be	AUX
fbem-12934	66	10	greater	great	ADJ
fbem-12934	66	11	than	than	ADP
fbem-12934	66	12	0.7	0.7	NUM
fbem-12934	66	13	.	.	PUNCT
fbem-12934	67	1	each	each	DET
fbem-12934	67	2	item	item	NOUN
fbem-12934	67	3	of	of	ADP
fbem-12934	67	4	the	the	DET
fbem-12934	67	5	explanatory	explanatory	ADJ
fbem-12934	67	6	variable	variable	NOUN
fbem-12934	67	7	can	can	AUX
fbem-12934	67	8	explain	explain	VERB
fbem-12934	67	9	most	most	ADJ
fbem-12934	67	10	of	of	ADP
fbem-12934	67	11	the	the	DET
fbem-12934	67	12	information	information	NOUN
fbem-12934	67	13	.	.	PUNCT
fbem-12934	68	1	4.3	4.3	NUM
fbem-12934	68	2	.	.	PUNCT
fbem-12934	68	3	test	test	NOUN
fbem-12934	68	4	of	of	ADP
fbem-12934	68	5	main	main	ADJ
fbem-12934	68	6	and	and	CCONJ
fbem-12934	68	7	mediating	mediate	VERB
fbem-12934	68	8	effects	effect	NOUN
fbem-12934	68	9	this	this	DET
fbem-12934	68	10	article	article	NOUN
fbem-12934	68	11	uses	use	VERB
fbem-12934	68	12	the	the	DET
fbem-12934	68	13	spss	spss	PROPN
fbem-12934	68	14	process	process	NOUN
fbem-12934	68	15	for	for	ADP
fbem-12934	68	16	data	datum	NOUN
fbem-12934	68	17	analysis	analysis	NOUN
fbem-12934	68	18	.	.	PUNCT
fbem-12934	69	1	from	from	ADP
fbem-12934	69	2	the	the	DET
fbem-12934	69	3	correlation	correlation	NOUN
fbem-12934	69	4	analysis	analysis	NOUN
fbem-12934	69	5	,	,	PUNCT
fbem-12934	69	6	it	it	PRON
fbem-12934	69	7	can	can	AUX
fbem-12934	69	8	be	be	AUX
fbem-12934	69	9	seen	see	VERB
fbem-12934	69	10	that	that	SCONJ
fbem-12934	69	11	the	the	DET
fbem-12934	69	12	correlation	correlation	NOUN
fbem-12934	69	13	coefficients	coefficient	VERB
fbem-12934	69	14	between	between	ADP
fbem-12934	69	15	each	each	DET
fbem-12934	69	16	variable	variable	NOUN
fbem-12934	69	17	are	be	AUX
fbem-12934	69	18	greater	great	ADJ
fbem-12934	69	19	than	than	ADP
fbem-12934	69	20	0.7	0.7	NUM
fbem-12934	69	21	,	,	PUNCT
fbem-12934	69	22	indicating	indicate	VERB
fbem-12934	69	23	a	a	DET
fbem-12934	69	24	strong	strong	ADJ
fbem-12934	69	25	correlation	correlation	NOUN
fbem-12934	69	26	between	between	ADP
fbem-12934	69	27	the	the	DET
fbem-12934	69	28	variables	variable	NOUN
fbem-12934	69	29	.	.	PUNCT
fbem-12934	70	1	from	from	ADP
fbem-12934	70	2	the	the	DET
fbem-12934	70	3	data	datum	NOUN
fbem-12934	70	4	,	,	PUNCT
fbem-12934	70	5	it	it	PRON
fbem-12934	70	6	can	can	AUX
fbem-12934	70	7	be	be	AUX
fbem-12934	70	8	seen	see	VERB
fbem-12934	70	9	that	that	SCONJ
fbem-12934	70	10	informational	informational	ADJ
fbem-12934	70	11	and	and	CCONJ
fbem-12934	70	12	entertainment	entertainment	NOUN
fbem-12934	70	13	content	content	NOUN
fbem-12934	70	14	have	have	VERB
fbem-12934	70	15	a	a	DET
fbem-12934	70	16	significant	significant	ADJ
fbem-12934	70	17	predictive	predictive	ADJ
fbem-12934	70	18	effect	effect	NOUN
fbem-12934	70	19	on	on	ADP
fbem-12934	70	20	consumer	consumer	NOUN
fbem-12934	70	21	purchase	purchase	NOUN
fbem-12934	70	22	intention	intention	NOUN
fbem-12934	70	23	.	.	PUNCT
fbem-12934	71	1	when	when	SCONJ
fbem-12934	71	2	the	the	DET
fbem-12934	71	3	mediator	mediator	NOUN
fbem-12934	71	4	variable	variable	NOUN
fbem-12934	71	5	‘	'	PUNCT
fbem-12934	71	6	perceived	perceive	VERB
fbem-12934	71	7	value	value	NOUN
fbem-12934	71	8	’	'	PUNCT
fbem-12934	71	9	is	be	AUX
fbem-12934	71	10	included	include	VERB
fbem-12934	71	11	,	,	PUNCT
fbem-12934	71	12	the	the	DET
fbem-12934	71	13	predictive	predictive	ADJ
fbem-12934	71	14	effect	effect	NOUN
fbem-12934	71	15	of	of	ADP
fbem-12934	71	16	informational	informational	ADJ
fbem-12934	71	17	and	and	CCONJ
fbem-12934	71	18	entertainment	entertainment	NOUN
fbem-12934	71	19	content	content	NOUN
fbem-12934	71	20	on	on	ADP
fbem-12934	71	21	consumer	consumer	NOUN
fbem-12934	71	22	purchase	purchase	NOUN
fbem-12934	71	23	intention	intention	NOUN
fbem-12934	71	24	is	be	AUX
fbem-12934	71	25	still	still	ADV
fbem-12934	71	26	significant	significant	ADJ
fbem-12934	71	27	.	.	PUNCT
fbem-12934	72	1	information	information	NOUN
fbem-12934	72	2	content	content	NOUN
fbem-12934	72	3	and	and	CCONJ
fbem-12934	72	4	entertainment	entertainment	NOUN
fbem-12934	72	5	content	content	NOUN
fbem-12934	72	6	have	have	VERB
fbem-12934	72	7	a	a	DET
fbem-12934	72	8	significant	significant	ADJ
fbem-12934	72	9	positive	positive	ADJ
fbem-12934	72	10	predictive	predictive	ADJ
fbem-12934	72	11	effect	effect	NOUN
fbem-12934	72	12	on	on	ADP
fbem-12934	72	13	perceived	perceive	VERB
fbem-12934	72	14	value	value	NOUN
fbem-12934	72	15	,	,	PUNCT
fbem-12934	72	16	and	and	CCONJ
fbem-12934	72	17	perceived	perceive	VERB
fbem-12934	72	18	value	value	NOUN
fbem-12934	72	19	also	also	ADV
fbem-12934	72	20	has	have	VERB
fbem-12934	72	21	a	a	DET
fbem-12934	72	22	significant	significant	ADJ
fbem-12934	72	23	positive	positive	ADJ
fbem-12934	72	24	predictive	predictive	ADJ
fbem-12934	72	25	effect	effect	NOUN
fbem-12934	72	26	on	on	ADP
fbem-12934	72	27	consumer	consumer	NOUN
fbem-12934	72	28	purchase	purchase	NOUN
fbem-12934	72	29	intention	intention	NOUN
fbem-12934	72	30	.	.	PUNCT
fbem-12934	73	1	from	from	ADP
fbem-12934	73	2	tables	table	NOUN
fbem-12934	73	3	1	1	NUM
fbem-12934	73	4	and	and	CCONJ
fbem-12934	73	5	2	2	NUM
fbem-12934	73	6	,	,	PUNCT
fbem-12934	73	7	it	it	PRON
fbem-12934	73	8	can	can	AUX
fbem-12934	73	9	be	be	AUX
fbem-12934	73	10	seen	see	VERB
fbem-12934	73	11	that	that	SCONJ
fbem-12934	73	12	the	the	DET
fbem-12934	73	13	total	total	ADJ
fbem-12934	73	14	effect	effect	NOUN
fbem-12934	73	15	values	value	NOUN
fbem-12934	73	16	of	of	ADP
fbem-12934	73	17	informational	informational	ADJ
fbem-12934	73	18	and	and	CCONJ
fbem-12934	73	19	entertainment	entertainment	NOUN
fbem-12934	73	20	content	content	NOUN
fbem-12934	73	21	on	on	ADP
fbem-12934	73	22	consumer	consumer	NOUN
fbem-12934	73	23	purchase	purchase	NOUN
fbem-12934	73	24	intention	intention	NOUN
fbem-12934	73	25	are	be	AUX
fbem-12934	73	26	0.8656	0.8656	NUM
fbem-12934	73	27	and	and	CCONJ
fbem-12934	73	28	0.8262	0.8262	NUM
fbem-12934	73	29	,	,	PUNCT
fbem-12934	73	30	respectively	respectively	ADV
fbem-12934	73	31	,	,	PUNCT
fbem-12934	73	32	and	and	CCONJ
fbem-12934	73	33	the	the	DET
fbem-12934	73	34	bootstrap	bootstrap	NOUN
fbem-12934	73	35	95	95	NUM
fbem-12934	73	36	%	%	NOUN
fbem-12934	73	37	confidence	confidence	NOUN
fbem-12934	73	38	interval	interval	NOUN
fbem-12934	73	39	of	of	ADP
fbem-12934	73	40	the	the	DET
fbem-12934	73	41	total	total	ADJ
fbem-12934	73	42	effect	effect	NOUN
fbem-12934	73	43	does	do	AUX
fbem-12934	73	44	not	not	PART
fbem-12934	73	45	include	include	VERB
fbem-12934	73	46	0	0	NUM
fbem-12934	73	47	,	,	PUNCT
fbem-12934	73	48	indicating	indicate	VERB
fbem-12934	73	49	that	that	SCONJ
fbem-12934	73	50	the	the	DET
fbem-12934	73	51	main	main	ADJ
fbem-12934	73	52	effects	effect	NOUN
fbem-12934	73	53	of	of	ADP
fbem-12934	73	54	both	both	DET
fbem-12934	73	55	paths	path	NOUN
fbem-12934	73	56	are	be	AUX
fbem-12934	73	57	significant	significant	ADJ
fbem-12934	73	58	.	.	PUNCT
fbem-12934	74	1	the	the	DET
fbem-12934	74	2	direct	direct	ADJ
fbem-12934	74	3	effect	effect	NOUN
fbem-12934	74	4	values	value	NOUN
fbem-12934	74	5	of	of	ADP
fbem-12934	74	6	information	information	NOUN
fbem-12934	74	7	content	content	NOUN
fbem-12934	74	8	and	and	CCONJ
fbem-12934	74	9	entertainment	entertainment	NOUN
fbem-12934	74	10	content	content	NOUN
fbem-12934	74	11	on	on	ADP
fbem-12934	74	12	consumer	consumer	NOUN
fbem-12934	74	13	purchase	purchase	NOUN
fbem-12934	74	14	intention	intention	NOUN
fbem-12934	74	15	are	be	AUX
fbem-12934	74	16	0.3711	0.3711	NUM
fbem-12934	74	17	and	and	CCONJ
fbem-12934	74	18	0.3639	0.3639	NUM
fbem-12934	74	19	,	,	PUNCT
fbem-12934	74	20	respectively	respectively	ADV
fbem-12934	74	21	,	,	PUNCT
fbem-12934	74	22	and	and	CCONJ
fbem-12934	74	23	the	the	DET
fbem-12934	74	24	bootstrap	bootstrap	NOUN
fbem-12934	74	25	95	95	NUM
fbem-12934	74	26	%	%	NOUN
fbem-12934	74	27	confidence	confidence	NOUN
fbem-12934	74	28	interval	interval	NOUN
fbem-12934	74	29	for	for	ADP
fbem-12934	74	30	the	the	DET
fbem-12934	74	31	direct	direct	ADJ
fbem-12934	74	32	effect	effect	NOUN
fbem-12934	74	33	does	do	AUX
fbem-12934	74	34	not	not	PART
fbem-12934	74	35	include	include	VERB
fbem-12934	74	36	0	0	NUM
fbem-12934	74	37	,	,	PUNCT
fbem-12934	74	38	indicating	indicate	VERB
fbem-12934	74	39	that	that	SCONJ
fbem-12934	74	40	the	the	DET
fbem-12934	74	41	direct	direct	ADJ
fbem-12934	74	42	effects	effect	NOUN
fbem-12934	74	43	of	of	ADP
fbem-12934	74	44	both	both	DET
fbem-12934	74	45	paths	path	NOUN
fbem-12934	74	46	are	be	AUX
fbem-12934	74	47	significant	significant	ADJ
fbem-12934	74	48	.	.	PUNCT
fbem-12934	75	1	the	the	DET
fbem-12934	75	2	mediating	mediate	VERB
fbem-12934	75	3	effects	effect	NOUN
fbem-12934	75	4	of	of	ADP
fbem-12934	75	5	perceived	perceive	VERB
fbem-12934	75	6	value	value	NOUN
fbem-12934	75	7	on	on	ADP
fbem-12934	75	8	consumer	consumer	NOUN
fbem-12934	75	9	purchase	purchase	NOUN
fbem-12934	75	10	intention	intention	NOUN
fbem-12934	75	11	for	for	ADP
fbem-12934	75	12	informational	informational	ADJ
fbem-12934	75	13	and	and	CCONJ
fbem-12934	75	14	entertainment	entertainment	NOUN
fbem-12934	75	15	content	content	NOUN
fbem-12934	75	16	are	be	AUX
fbem-12934	75	17	0.4944	0.4944	NUM
fbem-12934	75	18	and	and	CCONJ
fbem-12934	75	19	0.4623	0.4623	NUM
fbem-12934	75	20	,	,	PUNCT
fbem-12934	75	21	respectively	respectively	ADV
fbem-12934	75	22	,	,	PUNCT
fbem-12934	75	23	and	and	CCONJ
fbem-12934	75	24	the	the	DET
fbem-12934	75	25	bootstrap	bootstrap	NOUN
fbem-12934	75	26	95	95	NUM
fbem-12934	75	27	%	%	NOUN
fbem-12934	75	28	confidence	confidence	NOUN
fbem-12934	75	29	intervals	interval	NOUN
fbem-12934	75	30	for	for	ADP
fbem-12934	75	31	the	the	DET
fbem-12934	75	32	mediating	mediate	VERB
fbem-12934	75	33	effects	effect	NOUN
fbem-12934	75	34	do	do	AUX
fbem-12934	75	35	not	not	PART
fbem-12934	75	36	include	include	VERB
fbem-12934	75	37	0	0	NUM
fbem-12934	75	38	,	,	PUNCT
fbem-12934	75	39	indicating	indicate	VERB
fbem-12934	75	40	that	that	SCONJ
fbem-12934	75	41	the	the	DET
fbem-12934	75	42	mediating	mediate	VERB
fbem-12934	75	43	effects	effect	NOUN
fbem-12934	75	44	of	of	ADP
fbem-12934	75	45	both	both	DET
fbem-12934	75	46	pathways	pathway	NOUN
fbem-12934	75	47	are	be	AUX
fbem-12934	75	48	significant	significant	ADJ
fbem-12934	75	49	.	.	PUNCT
fbem-12934	76	1	at	at	ADP
fbem-12934	76	2	the	the	DET
fbem-12934	76	3	same	same	ADJ
fbem-12934	76	4	time	time	NOUN
fbem-12934	76	5	,	,	PUNCT
fbem-12934	76	6	due	due	ADP
fbem-12934	76	7	to	to	ADP
fbem-12934	76	8	the	the	DET
fbem-12934	76	9	relative	relative	ADJ
fbem-12934	76	10	effect	effect	NOUN
fbem-12934	76	11	values	value	NOUN
fbem-12934	76	12	of	of	ADP
fbem-12934	76	13	the	the	DET
fbem-12934	76	14	intermediary	intermediary	ADJ
fbem-12934	76	15	effect	effect	NOUN
fbem-12934	76	16	of	of	ADP
fbem-12934	76	17	informational	informational	ADJ
fbem-12934	76	18	and	and	CCONJ
fbem-12934	76	19	entertainment	entertainment	NOUN
fbem-12934	76	20	content	content	NOUN
fbem-12934	76	21	being	be	AUX
fbem-12934	76	22	57.12	57.12	NUM
fbem-12934	76	23	%	%	NOUN
fbem-12934	76	24	and	and	CCONJ
fbem-12934	76	25	55.96	55.96	NUM
fbem-12934	76	26	%	%	NOUN
fbem-12934	76	27	,	,	PUNCT
fbem-12934	76	28	both	both	PRON
fbem-12934	76	29	of	of	ADP
fbem-12934	76	30	which	which	PRON
fbem-12934	76	31	are	be	AUX
fbem-12934	76	32	greater	great	ADJ
fbem-12934	76	33	than	than	ADP
fbem-12934	76	34	50	50	NUM
fbem-12934	76	35	%	%	NOUN
fbem-12934	76	36	,	,	PUNCT
fbem-12934	76	37	indicating	indicate	VERB
fbem-12934	76	38	that	that	SCONJ
fbem-12934	76	39	the	the	DET
fbem-12934	76	40	intermediary	intermediary	ADJ
fbem-12934	76	41	effect	effect	NOUN
fbem-12934	76	42	is	be	AUX
fbem-12934	76	43	greater	great	ADJ
fbem-12934	76	44	than	than	ADP
fbem-12934	76	45	the	the	DET
fbem-12934	76	46	direct	direct	ADJ
fbem-12934	76	47	effect	effect	NOUN
fbem-12934	76	48	.	.	PUNCT
fbem-12934	77	1	it	it	PRON
fbem-12934	77	2	indicates	indicate	VERB
fbem-12934	77	3	that	that	SCONJ
fbem-12934	77	4	content	content	NOUN
fbem-12934	77	5	marketing	marketing	NOUN
fbem-12934	77	6	can	can	AUX
fbem-12934	77	7	not	not	PART
fbem-12934	77	8	only	only	ADV
fbem-12934	77	9	directly	directly	ADV
fbem-12934	77	10	predict	predict	VERB
fbem-12934	77	11	consumers	consumer	NOUN
fbem-12934	77	12	'	'	PART
fbem-12934	77	13	purchase	purchase	NOUN
fbem-12934	77	14	intention	intention	NOUN
fbem-12934	77	15	,	,	PUNCT
fbem-12934	77	16	but	but	CCONJ
fbem-12934	77	17	also	also	ADV
fbem-12934	77	18	predict	predict	VERB
fbem-12934	77	19	consumers	consumer	NOUN
fbem-12934	77	20	'	'	PART
fbem-12934	77	21	purchase	purchase	NOUN
fbem-12934	77	22	intention	intention	NOUN
fbem-12934	77	23	through	through	ADP
fbem-12934	77	24	the	the	DET
fbem-12934	77	25	mediating	mediate	VERB
fbem-12934	77	26	effect	effect	NOUN
fbem-12934	77	27	of	of	ADP
fbem-12934	77	28	perceived	perceive	VERB
fbem-12934	77	29	value	value	NOUN
fbem-12934	77	30	.	.	PUNCT
fbem-12934	78	1	therefore	therefore	ADV
fbem-12934	78	2	,	,	PUNCT
fbem-12934	78	3	h1	h1	PROPN
fbem-12934	78	4	,	,	PUNCT
fbem-12934	78	5	h2	h2	PROPN
fbem-12934	78	6	,	,	PUNCT
fbem-12934	78	7	h3	h3	NOUN
fbem-12934	78	8	,	,	PUNCT
fbem-12934	78	9	h4	h4	NOUN
fbem-12934	78	10	,	,	PUNCT
fbem-12934	78	11	and	and	CCONJ
fbem-12934	78	12	h5	h5	PROPN
fbem-12934	78	13	are	be	AUX
fbem-12934	78	14	supported	support	VERB
fbem-12934	78	15	.	.	PUNCT
fbem-12934	79	1	table	table	NOUN
fbem-12934	79	2	1	1	NUM
fbem-12934	79	3	.	.	PUNCT
fbem-12934	80	1	mediation	mediation	NOUN
fbem-12934	80	2	of	of	ADP
fbem-12934	80	3	informative	informative	ADJ
fbem-12934	80	4	content	content	NOUN
fbem-12934	80	5	and	and	CCONJ
fbem-12934	80	6	purchase	purchase	NOUN
fbem-12934	80	7	intention	intention	NOUN
fbem-12934	80	8	:	:	PUNCT
fbem-12934	80	9	perceived	perceive	VERB
fbem-12934	80	10	value	value	NOUN
fbem-12934	80	11	effect	effect	NOUN
fbem-12934	80	12	table	table	NOUN
fbem-12934	80	13	path	path	NOUN
fbem-12934	80	14	effect	effect	NOUN
fbem-12934	80	15	size	size	NOUN
fbem-12934	80	16	boot	boot	PROPN
fbem-12934	80	17	se	se	PROPN
fbem-12934	80	18	bias	bias	PROPN
fbem-12934	80	19	-	-	PUNCT
fbem-12934	80	20	corrected	correct	VERB
fbem-12934	80	21	95	95	NUM
fbem-12934	80	22	%	%	NOUN
fbem-12934	80	23	lower	low	ADJ
fbem-12934	80	24	bias	bias	NOUN
fbem-12934	80	25	-	-	PUNCT
fbem-12934	80	26	corrected	correct	VERB
fbem-12934	80	27	95	95	NUM
fbem-12934	80	28	%	%	NOUN
fbem-12934	80	29	upper	upper	ADJ
fbem-12934	80	30	relative	relative	ADJ
fbem-12934	80	31	effect	effect	NOUN
fbem-12934	80	32	size	size	NOUN
fbem-12934	80	33	overall	overall	ADJ
fbem-12934	80	34	effect	effect	NOUN
fbem-12934	80	35	0.8656	0.8656	NUM
fbem-12934	80	36	0.0409	0.0409	NUM
fbem-12934	80	37	0.785	0.785	NUM
fbem-12934	80	38	0.9464	0.9464	NUM
fbem-12934	80	39	direct	direct	ADJ
fbem-12934	80	40	effect	effect	NOUN
fbem-12934	80	41	0.3711	0.3711	NUM
fbem-12934	80	42	0.0632	0.0632	NUM
fbem-12934	80	43	0.246	0.246	NUM
fbem-12934	80	44	0.4960	0.4960	NUM
fbem-12934	80	45	42.87	42.87	NUM
fbem-12934	80	46	%	%	NOUN
fbem-12934	80	47	indirect	indirect	ADJ
fbem-12934	80	48	effect	effect	NOUN
fbem-12934	80	49	0.4944	0.4944	NUM
fbem-12934	80	50	0.0772	0.0772	NUM
fbem-12934	80	51	0.3433	0.3433	NUM
fbem-12934	80	52	0.6453	0.6453	NUM
fbem-12934	80	53	57.12	57.12	NUM
fbem-12934	80	54	%	%	NOUN
fbem-12934	80	55	table	table	NOUN
fbem-12934	80	56	2	2	NUM
fbem-12934	80	57	.	.	PUNCT
fbem-12934	80	58	mediation	mediation	NOUN
fbem-12934	80	59	of	of	ADP
fbem-12934	80	60	entertaining	entertaining	ADJ
fbem-12934	80	61	content	content	NOUN
fbem-12934	80	62	and	and	CCONJ
fbem-12934	80	63	purchase	purchase	NOUN
fbem-12934	80	64	intention	intention	NOUN
fbem-12934	80	65	:	:	PUNCT
fbem-12934	80	66	perceived	perceive	VERB
fbem-12934	80	67	value	value	NOUN
fbem-12934	80	68	effect	effect	NOUN
fbem-12934	80	69	table	table	NOUN
fbem-12934	80	70	path	path	NOUN
fbem-12934	80	71	effect	effect	NOUN
fbem-12934	80	72	size	size	NOUN
fbem-12934	80	73	boot	boot	PROPN
fbem-12934	80	74	se	se	PROPN
fbem-12934	80	75	bias	bias	PROPN
fbem-12934	80	76	-	-	PUNCT
fbem-12934	80	77	corrected	correct	VERB
fbem-12934	80	78	95	95	NUM
fbem-12934	80	79	%	%	NOUN
fbem-12934	80	80	lower	low	ADJ
fbem-12934	80	81	bias	bias	NOUN
fbem-12934	80	82	-	-	PUNCT
fbem-12934	80	83	corrected	correct	VERB
fbem-12934	80	84	95	95	NUM
fbem-12934	80	85	%	%	NOUN
fbem-12934	80	86	upper	upper	ADJ
fbem-12934	80	87	relative	relative	ADJ
fbem-12934	80	88	effect	effect	NOUN
fbem-12934	80	89	size	size	NOUN
fbem-12934	80	90	overall	overall	ADJ
fbem-12934	80	91	effect	effect	NOUN
fbem-12934	80	92	0.8262	0.8262	NUM
fbem-12934	80	93	0.0386	0.0386	NUM
fbem-12934	80	94	0.7500	0.7500	NUM
fbem-12934	80	95	0.9024	0.9024	NUM
fbem-12934	80	96	direct	direct	ADJ
fbem-12934	80	97	effect	effect	NOUN
fbem-12934	80	98	0.3639	0.3639	NUM
fbem-12934	80	99	0.0593	0.0593	NUM
fbem-12934	81	1	0.2467	0.2467	NUM
fbem-12934	81	2	0.4810	0.4810	NUM
fbem-12934	81	3	44.04	44.04	NUM
fbem-12934	81	4	%	%	NOUN
fbem-12934	81	5	indirect	indirect	ADJ
fbem-12934	81	6	effect	effect	NOUN
fbem-12934	81	7	0.4623	0.4623	NUM
fbem-12934	81	8	0.0773	0.0773	NUM
fbem-12934	81	9	0.3086	0.3086	NUM
fbem-12934	81	10	0.6084	0.6084	NUM
fbem-12934	81	11	55.96	55.96	NUM
fbem-12934	81	12	%	%	NOUN
fbem-12934	81	13	4.4	4.4	NUM
fbem-12934	81	14	.	.	PUNCT
fbem-12934	82	1	test	test	NOUN
fbem-12934	82	2	of	of	ADP
fbem-12934	82	3	moderating	moderate	VERB
fbem-12934	82	4	effects	effect	NOUN
fbem-12934	82	5	from	from	ADP
fbem-12934	82	6	the	the	DET
fbem-12934	82	7	analysis	analysis	NOUN
fbem-12934	82	8	of	of	ADP
fbem-12934	82	9	moderated	moderated	ADJ
fbem-12934	82	10	mediation	mediation	NOUN
fbem-12934	82	11	models	model	NOUN
fbem-12934	82	12	in	in	ADP
fbem-12934	82	13	tables	table	NOUN
fbem-12934	82	14	3	3	NUM
fbem-12934	82	15	and	and	CCONJ
fbem-12934	82	16	4	4	NUM
fbem-12934	82	17	,	,	PUNCT
fbem-12934	82	18	it	it	PRON
fbem-12934	82	19	can	can	AUX
fbem-12934	82	20	be	be	AUX
fbem-12934	82	21	seen	see	VERB
fbem-12934	82	22	that	that	SCONJ
fbem-12934	82	23	when	when	SCONJ
fbem-12934	82	24	the	the	DET
fbem-12934	82	25	moderating	moderate	VERB
fbem-12934	82	26	variable	variable	ADJ
fbem-12934	82	27	‘	'	PUNCT
fbem-12934	82	28	product	product	NOUN
fbem-12934	82	29	engagement	engagement	NOUN
fbem-12934	82	30	’	'	PUNCT
fbem-12934	82	31	is	be	AUX
fbem-12934	82	32	added	add	VERB
fbem-12934	82	33	to	to	ADP
fbem-12934	82	34	the	the	DET
fbem-12934	82	35	model	model	NOUN
fbem-12934	82	36	,	,	PUNCT
fbem-12934	82	37	the	the	DET
fbem-12934	82	38	coefficient	coefficient	NOUN
fbem-12934	82	39	of	of	ADP
fbem-12934	82	40	the	the	DET
fbem-12934	82	41	product	product	NOUN
fbem-12934	82	42	term	term	NOUN
fbem-12934	82	43	between	between	ADP
fbem-12934	82	44	informational	informational	ADJ
fbem-12934	82	45	content	content	NOUN
fbem-12934	82	46	and	and	CCONJ
fbem-12934	82	47	product	product	NOUN
fbem-12934	82	48	engagement	engagement	NOUN
fbem-12934	82	49	is	be	AUX
fbem-12934	82	50	significant	significant	ADJ
fbem-12934	82	51	,	,	PUNCT
fbem-12934	82	52	and	and	CCONJ
fbem-12934	82	53	the	the	DET
fbem-12934	82	54	coefficient	coefficient	NOUN
fbem-12934	82	55	of	of	ADP
fbem-12934	82	56	the	the	DET
fbem-12934	82	57	product	product	NOUN
fbem-12934	82	58	term	term	NOUN
fbem-12934	82	59	between	between	ADP
fbem-12934	82	60	entertainment	entertainment	NOUN
fbem-12934	82	61	content	content	NOUN
fbem-12934	82	62	and	and	CCONJ
fbem-12934	82	63	product	product	NOUN
fbem-12934	82	64	engagement	engagement	NOUN
fbem-12934	82	65	is	be	AUX
fbem-12934	82	66	significant	significant	ADJ
fbem-12934	82	67	,	,	PUNCT
fbem-12934	82	68	indicating	indicate	VERB
fbem-12934	82	69	the	the	DET
fbem-12934	82	70	existence	existence	NOUN
fbem-12934	82	71	of	of	ADP
fbem-12934	82	72	moderating	moderate	VERB
fbem-12934	82	73	effects	effect	NOUN
fbem-12934	82	74	.	.	PUNCT
fbem-12934	83	1	meanwhile	meanwhile	ADV
fbem-12934	83	2	,	,	PUNCT
fbem-12934	83	3	the	the	DET
fbem-12934	83	4	coefficient	coefficient	NOUN
fbem-12934	83	5	of	of	ADP
fbem-12934	83	6	informational	informational	ADJ
fbem-12934	83	7	content	content	NOUN
fbem-12934	83	8	on	on	ADP
fbem-12934	83	9	perceived	perceive	VERB
fbem-12934	83	10	value	value	NOUN
fbem-12934	83	11	b=0.2633	b=0.2633	NOUN
fbem-12934	83	12	is	be	AUX
fbem-12934	83	13	inconsistent	inconsistent	ADJ
fbem-12934	83	14	with	with	ADP
fbem-12934	83	15	the	the	DET
fbem-12934	83	16	coefficient	coefficient	NOUN
fbem-12934	83	17	of	of	ADP
fbem-12934	83	18	product	product	NOUN
fbem-12934	83	19	term	term	NOUN
fbem-12934	83	20	on	on	ADP
fbem-12934	83	21	perceived	perceive	VERB
fbem-12934	83	22	value	value	NOUN
fbem-12934	83	23	b=-0.2160	b=-0.2160	PROPN
fbem-12934	83	24	;	;	PUNCT
fbem-12934	83	25	and	and	CCONJ
fbem-12934	83	26	the	the	DET
fbem-12934	83	27	coefficient	coefficient	NOUN
fbem-12934	83	28	of	of	ADP
fbem-12934	83	29	entertainment	entertainment	NOUN
fbem-12934	83	30	content	content	NOUN
fbem-12934	83	31	on	on	ADP
fbem-12934	83	32	perceived	perceive	VERB
fbem-12934	83	33	value	value	NOUN
fbem-12934	83	34	,	,	PUNCT
fbem-12934	83	35	b=0.2887	b=0.2887	PROPN
fbem-12934	83	36	,	,	PUNCT
fbem-12934	83	37	is	be	AUX
fbem-12934	83	38	inconsistent	inconsistent	ADJ
fbem-12934	83	39	with	with	ADP
fbem-12934	83	40	the	the	DET
fbem-12934	83	41	coefficient	coefficient	NOUN
fbem-12934	83	42	of	of	ADP
fbem-12934	83	43	product	product	NOUN
fbem-12934	83	44	term	term	NOUN
fbem-12934	83	45	on	on	ADP
fbem-12934	83	46	perceived	perceive	VERB
fbem-12934	83	47	value	value	NOUN
fbem-12934	83	48	,	,	PUNCT
fbem-12934	83	49	b=-0.1326	b=-0.1326	ADP
fbem-12934	83	50	,	,	PUNCT
fbem-12934	83	51	indicating	indicate	VERB
fbem-12934	83	52	that	that	SCONJ
fbem-12934	83	53	product	product	NOUN
fbem-12934	83	54	engagement	engagement	NOUN
fbem-12934	83	55	can	can	AUX
fbem-12934	83	56	play	play	VERB
fbem-12934	83	57	a	a	DET
fbem-12934	83	58	negative	negative	ADJ
fbem-12934	83	59	moderating	moderate	VERB
fbem-12934	83	60	role	role	NOUN
fbem-12934	83	61	in	in	ADP
fbem-12934	83	62	the	the	DET
fbem-12934	83	63	prediction	prediction	NOUN
fbem-12934	83	64	of	of	ADP
fbem-12934	83	65	content	content	NOUN
fbem-12934	83	66	marketing	marketing	NOUN
fbem-12934	83	67	on	on	ADP
fbem-12934	83	68	perceived	perceive	VERB
fbem-12934	83	69	value	value	NOUN
fbem-12934	83	70	.	.	PUNCT
fbem-12934	84	1	table	table	NOUN
fbem-12934	84	2	3	3	NUM
fbem-12934	84	3	.	.	PUNCT
fbem-12934	85	1	moderated	moderate	VERB
fbem-12934	85	2	mediation	mediation	NOUN
fbem-12934	85	3	model	model	NOUN
fbem-12934	85	4	test	test	NOUN
fbem-12934	85	5	with	with	ADP
fbem-12934	85	6	informative	informative	ADJ
fbem-12934	85	7	content	content	NOUN
fbem-12934	85	8	as	as	ADP
fbem-12934	85	9	the	the	DET
fbem-12934	85	10	independent	independent	ADJ
fbem-12934	85	11	variable	variable	ADJ
fbem-12934	85	12	regression	regression	NOUN
fbem-12934	85	13	equation	equation	NOUN
fbem-12934	85	14	fit	fit	ADJ
fbem-12934	85	15	index	index	NOUN
fbem-12934	85	16	coefficient	coefficient	NOUN
fbem-12934	85	17	significance	significance	NOUN
fbem-12934	85	18	result	result	VERB
fbem-12934	85	19	variable	variable	ADJ
fbem-12934	85	20	predictor	predictor	NOUN
fbem-12934	85	21	variable	variable	ADJ
fbem-12934	85	22	r	r	NOUN
fbem-12934	85	23	r2	r2	PROPN
fbem-12934	85	24	f	f	PROPN
fbem-12934	85	25	b	b	PROPN
fbem-12934	85	26	t	t	PROPN
fbem-12934	85	27	perceived	perceive	VERB
fbem-12934	85	28	value	value	NOUN
fbem-12934	85	29	0.9166	0.9166	NUM
fbem-12934	85	30	0.8402	0.8402	NUM
fbem-12934	85	31	106.69	106.69	NUM
fbem-12934	85	32	informative	informative	ADJ
fbem-12934	85	33	content	content	NOUN
fbem-12934	85	34	0.2633	0.2633	NUM
fbem-12934	85	35	3.1366	3.1366	NUM
fbem-12934	85	36	*	*	PUNCT
fbem-12934	85	37	*	*	PUNCT
fbem-12934	85	38	product	product	NOUN
fbem-12934	85	39	involvement	involvement	NOUN
fbem-12934	85	40	0.3121	0.3121	NUM
fbem-12934	85	41	4.1977	4.1977	NUM
fbem-12934	85	42	*	*	PUNCT
fbem-12934	85	43	*	*	PUNCT
fbem-12934	85	44	*	*	PUNCT
fbem-12934	85	45	informative	informative	ADJ
fbem-12934	85	46	content	content	NOUN
fbem-12934	85	47	*	*	PUNCT
fbem-12934	85	48	product	product	NOUN
fbem-12934	85	49	involvement	involvement	NOUN
fbem-12934	85	50	-0.2160	-0.2160	NOUN
fbem-12934	85	51	-4.8725	-4.8725	VERB
fbem-12934	85	52	*	*	PUNCT
fbem-12934	85	53	*	*	PUNCT
fbem-12934	85	54	*	*	PUNCT
fbem-12934	85	55	gender	gender	NOUN
fbem-12934	85	56	0.1121	0.1121	NUM
fbem-12934	85	57	1.7278	1.7278	NUM
fbem-12934	85	58	age	age	NOUN
fbem-12934	85	59	0.0180	0.0180	NUM
fbem-12934	85	60	0.4778	0.4778	NUM
fbem-12934	85	61	education	education	NOUN
fbem-12934	85	62	0.0085	0.0085	NUM
fbem-12934	85	63	0.1664	0.1664	NUM
fbem-12934	85	64	monthly	monthly	ADJ
fbem-12934	85	65	disposable	disposable	ADJ
fbem-12934	85	66	income	income	NOUN
fbem-12934	85	67	0.0432	0.0432	NUM
fbem-12934	85	68	0.8612	0.8612	NUM
fbem-12934	85	69	4	4	NUM
fbem-12934	85	70	table	table	NOUN
fbem-12934	85	71	4	4	NUM
fbem-12934	85	72	.	.	PUNCT
fbem-12934	86	1	moderated	moderate	VERB
fbem-12934	86	2	mediation	mediation	NOUN
fbem-12934	86	3	model	model	NOUN
fbem-12934	86	4	test	test	NOUN
fbem-12934	86	5	with	with	ADP
fbem-12934	86	6	entertaining	entertaining	ADJ
fbem-12934	86	7	content	content	NOUN
fbem-12934	86	8	as	as	ADP
fbem-12934	86	9	the	the	DET
fbem-12934	86	10	independent	independent	ADJ
fbem-12934	86	11	variable	variable	ADJ
fbem-12934	86	12	regression	regression	NOUN
fbem-12934	86	13	equation	equation	NOUN
fbem-12934	86	14	fit	fit	ADJ
fbem-12934	86	15	index	index	NOUN
fbem-12934	86	16	coefficient	coefficient	NOUN
fbem-12934	86	17	significance	significance	NOUN
fbem-12934	86	18	result	result	VERB
fbem-12934	86	19	variable	variable	ADJ
fbem-12934	86	20	predictor	predictor	NOUN
fbem-12934	86	21	variable	variable	ADJ
fbem-12934	86	22	r	r	NOUN
fbem-12934	86	23	r2	r2	PROPN
fbem-12934	86	24	f	f	PROPN
fbem-12934	86	25	b	b	PROPN
fbem-12934	86	26	t	t	PROPN
fbem-12934	86	27	perceived	perceive	VERB
fbem-12934	86	28	value	value	NOUN
fbem-12934	86	29	0.9145	0.9145	NOUN
fbem-12934	86	30	0.8362	0.8362	NUM
fbem-12934	86	31	103.58	103.58	NUM
fbem-12934	86	32	entertaining	entertaining	ADJ
fbem-12934	86	33	content	content	NOUN
fbem-12934	86	34	0.2887	0.2887	NUM
fbem-12934	86	35	3.4108	3.4108	NUM
fbem-12934	86	36	*	*	PUNCT
fbem-12934	86	37	*	*	PUNCT
fbem-12934	86	38	*	*	PUNCT
fbem-12934	86	39	product	product	NOUN
fbem-12934	86	40	involvement	involvement	NOUN
fbem-12934	86	41	0.4076	0.4076	NUM
fbem-12934	86	42	6.1188	6.1188	NUM
fbem-12934	86	43	*	*	PUNCT
fbem-12934	86	44	*	*	PUNCT
fbem-12934	86	45	*	*	PUNCT
fbem-12934	86	46	entertaining	entertaining	ADJ
fbem-12934	86	47	content	content	NOUN
fbem-12934	86	48	*	*	PUNCT
fbem-12934	86	49	product	product	NOUN
fbem-12934	86	50	involvement	involvement	NOUN
fbem-12934	86	51	-0.1326	-0.1326	NOUN
fbem-12934	86	52	-3.1309	-3.1309	NOUN
fbem-12934	86	53	*	*	PUNCT
fbem-12934	87	1	*	*	PUNCT
fbem-12934	87	2	gender	gender	NOUN
fbem-12934	87	3	0.0492	0.0492	NUM
fbem-12934	87	4	0.7532	0.7532	NUM
fbem-12934	87	5	age	age	NOUN
fbem-12934	87	6	0.0396	0.0396	NUM
fbem-12934	87	7	1.0282	1.0282	NUM
fbem-12934	87	8	education	education	NOUN
fbem-12934	87	9	-0.0380	-0.0380	NOUN
fbem-12934	87	10	-0.7712	-0.7712	VERB
fbem-12934	87	11	monthly	monthly	ADJ
fbem-12934	87	12	disposable	disposable	ADJ
fbem-12934	87	13	income	income	NOUN
fbem-12934	87	14	-0.0012	-0.0012	NOUN
fbem-12934	87	15	-0.0235	-0.0235	VERB
fbem-12934	87	16	note	note	VERB
fbem-12934	87	17	.	.	PUNCT
fbem-12934	88	1	*	*	PUNCT
fbem-12934	88	2	p＜0.05	p＜0.05	PROPN
fbem-12934	88	3	,	,	PUNCT
fbem-12934	88	4	*	*	PUNCT
fbem-12934	88	5	*	*	PUNCT
fbem-12934	88	6	p＜0.01	p＜0.01	NOUN
fbem-12934	88	7	,	,	PUNCT
fbem-12934	88	8	*	*	PUNCT
fbem-12934	88	9	*	*	PUNCT
fbem-12934	88	10	*	*	PUNCT
fbem-12934	88	11	p＜0.001	p＜0.001	NOUN
fbem-12934	88	12	from	from	ADP
fbem-12934	88	13	the	the	DET
fbem-12934	88	14	mediating	mediate	VERB
fbem-12934	88	15	effect	effect	NOUN
fbem-12934	88	16	at	at	ADP
fbem-12934	88	17	different	different	ADJ
fbem-12934	88	18	levels	level	NOUN
fbem-12934	88	19	of	of	ADP
fbem-12934	88	20	product	product	NOUN
fbem-12934	88	21	engagement	engagement	NOUN
fbem-12934	88	22	in	in	ADP
fbem-12934	88	23	table	table	NOUN
fbem-12934	88	24	5	5	NUM
fbem-12934	88	25	,	,	PUNCT
fbem-12934	88	26	it	it	PRON
fbem-12934	88	27	can	can	AUX
fbem-12934	88	28	be	be	AUX
fbem-12934	88	29	seen	see	VERB
fbem-12934	88	30	that	that	SCONJ
fbem-12934	88	31	when	when	SCONJ
fbem-12934	88	32	the	the	DET
fbem-12934	88	33	product	product	NOUN
fbem-12934	88	34	engagement	engagement	NOUN
fbem-12934	88	35	level	level	NOUN
fbem-12934	88	36	of	of	ADP
fbem-12934	88	37	short	short	ADJ
fbem-12934	88	38	video	video	NOUN
fbem-12934	88	39	users	user	NOUN
fbem-12934	88	40	is	be	AUX
fbem-12934	88	41	low	low	ADJ
fbem-12934	88	42	,	,	PUNCT
fbem-12934	88	43	the	the	DET
fbem-12934	88	44	mediating	mediate	VERB
fbem-12934	88	45	effect	effect	NOUN
fbem-12934	88	46	of	of	ADP
fbem-12934	88	47	perceived	perceive	VERB
fbem-12934	88	48	value	value	NOUN
fbem-12934	88	49	is	be	AUX
fbem-12934	88	50	stronger	strong	ADJ
fbem-12934	88	51	,	,	PUNCT
fbem-12934	88	52	b=0.5924	b=0.5924	NOUN
fbem-12934	88	53	,	,	PUNCT
fbem-12934	88	54	ci=[0.4207	ci=[0.4207	NOUN
fbem-12934	88	55	,	,	PUNCT
fbem-12934	88	56	0.7642	0.7642	NUM
fbem-12934	88	57	]	]	PUNCT
fbem-12934	88	58	,	,	PUNCT
fbem-12934	88	59	p<0.05	p<0.05	PROPN
fbem-12934	88	60	.	.	PUNCT
fbem-12934	89	1	when	when	SCONJ
fbem-12934	89	2	short	short	ADJ
fbem-12934	89	3	video	video	NOUN
fbem-12934	89	4	users	user	NOUN
fbem-12934	89	5	have	have	VERB
fbem-12934	89	6	a	a	DET
fbem-12934	89	7	higher	high	ADJ
fbem-12934	89	8	level	level	NOUN
fbem-12934	89	9	of	of	ADP
fbem-12934	89	10	product	product	NOUN
fbem-12934	89	11	involvement	involvement	NOUN
fbem-12934	89	12	,	,	PUNCT
fbem-12934	89	13	the	the	DET
fbem-12934	89	14	mediating	mediate	VERB
fbem-12934	89	15	effect	effect	NOUN
fbem-12934	89	16	of	of	ADP
fbem-12934	89	17	perceived	perceive	VERB
fbem-12934	89	18	value	value	NOUN
fbem-12934	89	19	is	be	AUX
fbem-12934	89	20	weaker	weak	ADJ
fbem-12934	89	21	,	,	PUNCT
fbem-12934	89	22	with	with	ADP
fbem-12934	89	23	b=0.3402	b=0.3402	NOUN
fbem-12934	89	24	,	,	PUNCT
fbem-12934	89	25	ci=[0.0359	ci=[0.0359	X
fbem-12934	89	26	,	,	PUNCT
fbem-12934	89	27	0.6445	0.6445	NOUN
fbem-12934	89	28	]	]	X
fbem-12934	89	29	,	,	PUNCT
fbem-12934	89	30	p<0.05	p<0.05	PROPN
fbem-12934	89	31	.	.	PUNCT
fbem-12934	90	1	the	the	DET
fbem-12934	90	2	slope	slope	NOUN
fbem-12934	90	3	of	of	ADP
fbem-12934	90	4	high	high	ADJ
fbem-12934	90	5	product	product	NOUN
fbem-12934	90	6	engagement	engagement	NOUN
fbem-12934	90	7	is	be	AUX
fbem-12934	90	8	greater	great	ADJ
fbem-12934	90	9	than	than	ADP
fbem-12934	90	10	that	that	PRON
fbem-12934	90	11	of	of	ADP
fbem-12934	90	12	low	low	ADJ
fbem-12934	90	13	product	product	NOUN
fbem-12934	90	14	engagement	engagement	NOUN
fbem-12934	90	15	,	,	PUNCT
fbem-12934	90	16	indicating	indicate	VERB
fbem-12934	90	17	that	that	SCONJ
fbem-12934	90	18	under	under	ADP
fbem-12934	90	19	high	high	ADJ
fbem-12934	90	20	product	product	NOUN
fbem-12934	90	21	engagement	engagement	NOUN
fbem-12934	90	22	,	,	PUNCT
fbem-12934	90	23	content	content	NOUN
fbem-12934	90	24	marketing	marketing	NOUN
fbem-12934	90	25	has	have	VERB
fbem-12934	90	26	a	a	DET
fbem-12934	90	27	greater	great	ADJ
fbem-12934	90	28	negative	negative	ADJ
fbem-12934	90	29	impact	impact	NOUN
fbem-12934	90	30	on	on	ADP
fbem-12934	90	31	perceived	perceive	VERB
fbem-12934	90	32	value	value	NOUN
fbem-12934	90	33	.	.	PUNCT
fbem-12934	91	1	indicates	indicate	VERB
fbem-12934	91	2	that	that	SCONJ
fbem-12934	91	3	product	product	NOUN
fbem-12934	91	4	engagement	engagement	NOUN
fbem-12934	91	5	plays	play	VERB
fbem-12934	91	6	a	a	DET
fbem-12934	91	7	negative	negative	ADJ
fbem-12934	91	8	moderating	moderate	VERB
fbem-12934	91	9	role	role	NOUN
fbem-12934	91	10	in	in	ADP
fbem-12934	91	11	the	the	DET
fbem-12934	91	12	impact	impact	NOUN
fbem-12934	91	13	of	of	ADP
fbem-12934	91	14	content	content	NOUN
fbem-12934	91	15	marketing	marketing	NOUN
fbem-12934	91	16	on	on	ADP
fbem-12934	91	17	perceived	perceive	VERB
fbem-12934	91	18	value	value	NOUN
fbem-12934	91	19	,	,	PUNCT
fbem-12934	91	20	hence	hence	ADV
fbem-12934	91	21	h6	h6	PROPN
fbem-12934	91	22	is	be	AUX
fbem-12934	91	23	supported	support	VERB
fbem-12934	91	24	.	.	PUNCT
fbem-12934	92	1	table	table	NOUN
fbem-12934	92	2	5	5	NUM
fbem-12934	92	3	.	.	PUNCT
fbem-12934	93	1	mediating	mediate	VERB
fbem-12934	93	2	effect	effect	NOUN
fbem-12934	93	3	at	at	ADP
fbem-12934	93	4	different	different	ADJ
fbem-12934	93	5	levels	level	NOUN
fbem-12934	93	6	of	of	ADP
fbem-12934	93	7	product	product	NOUN
fbem-12934	93	8	involvement	involvement	NOUN
fbem-12934	93	9	product	product	NOUN
fbem-12934	93	10	involvement	involvement	NOUN
fbem-12934	93	11	effect	effect	NOUN
fbem-12934	93	12	size	size	NOUN
fbem-12934	93	13	boot	boot	PROPN
fbem-12934	93	14	se	se	PROPN
fbem-12934	93	15	biascorrected	biascorrecte	VERB
fbem-12934	93	16	95	95	NUM
fbem-12934	93	17	%	%	NOUN
fbem-12934	93	18	lower	lower	ADV
fbem-12934	93	19	biascorrected	biascorrecte	VERB
fbem-12934	93	20	95	95	NUM
fbem-12934	93	21	%	%	NOUN
fbem-12934	93	22	upper	upper	ADJ
fbem-12934	93	23	mediating	mediating	NOUN
fbem-12934	93	24	effect	effect	NOUN
fbem-12934	93	25	of	of	ADP
fbem-12934	93	26	perceived	perceive	VERB
fbem-12934	93	27	value	value	NOUN
fbem-12934	93	28	-0.9316(m-1sd	-0.9316(m-1sd	NOUN
fbem-12934	93	29	)	)	PUNCT
fbem-12934	93	30	0.5924	0.5924	NUM
fbem-12934	93	31	0.0869	0.0869	NUM
fbem-12934	93	32	0.4207	0.4207	NUM
fbem-12934	93	33	0.7642	0.7642	NUM
fbem-12934	93	34	0.0000(m	0.0000(m	NUM
fbem-12934	93	35	)	)	PUNCT
fbem-12934	93	36	0.4663	0.4663	NUM
fbem-12934	93	37	0.1158	0.1158	NUM
fbem-12934	93	38	0.2374	0.2374	NUM
fbem-12934	93	39	0.6952	0.6952	NUM
fbem-12934	93	40	0.9316(m-1sd	0.9316(m-1sd	NUM
fbem-12934	93	41	)	)	PUNCT
fbem-12934	93	42	0.3402	0.3402	NUM
fbem-12934	93	43	0.1539	0.1539	NUM
fbem-12934	93	44	0.0359	0.0359	NUM
fbem-12934	93	45	0.6445	0.6445	NUM
fbem-12934	93	46	based	base	VERB
fbem-12934	93	47	on	on	ADP
fbem-12934	93	48	the	the	DET
fbem-12934	93	49	above	above	ADJ
fbem-12934	93	50	content	content	NOUN
fbem-12934	93	51	,	,	PUNCT
fbem-12934	93	52	it	it	PRON
fbem-12934	93	53	can	can	AUX
fbem-12934	93	54	be	be	AUX
fbem-12934	93	55	seen	see	VERB
fbem-12934	93	56	that	that	SCONJ
fbem-12934	93	57	the	the	DET
fbem-12934	93	58	two	two	NUM
fbem-12934	93	59	dimensions	dimension	NOUN
fbem-12934	93	60	of	of	ADP
fbem-12934	93	61	content	content	NOUN
fbem-12934	93	62	marketing	marketing	NOUN
fbem-12934	93	63	,	,	PUNCT
fbem-12934	93	64	informational	informational	ADJ
fbem-12934	93	65	content	content	NOUN
fbem-12934	93	66	and	and	CCONJ
fbem-12934	93	67	entertainment	entertainment	NOUN
fbem-12934	93	68	content	content	NOUN
fbem-12934	93	69	,	,	PUNCT
fbem-12934	93	70	have	have	VERB
fbem-12934	93	71	a	a	DET
fbem-12934	93	72	significant	significant	ADJ
fbem-12934	93	73	positive	positive	ADJ
fbem-12934	93	74	impact	impact	NOUN
fbem-12934	93	75	on	on	ADP
fbem-12934	93	76	consumers	consumer	NOUN
fbem-12934	93	77	'	'	PART
fbem-12934	93	78	purchase	purchase	NOUN
fbem-12934	93	79	intention	intention	NOUN
fbem-12934	93	80	.	.	PUNCT
fbem-12934	94	1	at	at	ADP
fbem-12934	94	2	the	the	DET
fbem-12934	94	3	same	same	ADJ
fbem-12934	94	4	time	time	NOUN
fbem-12934	94	5	,	,	PUNCT
fbem-12934	94	6	perceived	perceive	VERB
fbem-12934	94	7	value	value	NOUN
fbem-12934	94	8	plays	play	VERB
fbem-12934	94	9	a	a	DET
fbem-12934	94	10	partial	partial	ADJ
fbem-12934	94	11	mediating	mediate	VERB
fbem-12934	94	12	role	role	NOUN
fbem-12934	94	13	in	in	ADP
fbem-12934	94	14	the	the	DET
fbem-12934	94	15	impact	impact	NOUN
fbem-12934	94	16	of	of	ADP
fbem-12934	94	17	content	content	NOUN
fbem-12934	94	18	marketing	marketing	NOUN
fbem-12934	94	19	on	on	ADP
fbem-12934	94	20	purchase	purchase	NOUN
fbem-12934	94	21	intention	intention	NOUN
fbem-12934	94	22	.	.	PUNCT
fbem-12934	95	1	product	product	NOUN
fbem-12934	95	2	engagement	engagement	NOUN
fbem-12934	95	3	plays	play	VERB
fbem-12934	95	4	a	a	DET
fbem-12934	95	5	moderating	moderate	VERB
fbem-12934	95	6	role	role	NOUN
fbem-12934	95	7	in	in	ADP
fbem-12934	95	8	the	the	DET
fbem-12934	95	9	impact	impact	NOUN
fbem-12934	95	10	of	of	ADP
fbem-12934	95	11	content	content	NOUN
fbem-12934	95	12	marketing	marketing	NOUN
fbem-12934	95	13	on	on	ADP
fbem-12934	95	14	perceived	perceive	VERB
fbem-12934	95	15	value	value	NOUN
fbem-12934	95	16	.	.	PUNCT
fbem-12934	96	1	all	all	DET
fbem-12934	96	2	hypotheses	hypothesis	NOUN
fbem-12934	96	3	are	be	AUX
fbem-12934	96	4	supported	support	VERB
fbem-12934	96	5	.	.	PUNCT
fbem-12934	97	1	5	5	X
fbem-12934	97	2	.	.	X
fbem-12934	97	3	discussion	discussion	NOUN
fbem-12934	97	4	and	and	CCONJ
fbem-12934	97	5	implementation	implementation	NOUN
fbem-12934	97	6	under	under	ADP
fbem-12934	97	7	high	high	ADJ
fbem-12934	97	8	product	product	NOUN
fbem-12934	97	9	engagement	engagement	NOUN
fbem-12934	97	10	,	,	PUNCT
fbem-12934	97	11	consumers	consumer	NOUN
fbem-12934	97	12	are	be	AUX
fbem-12934	97	13	more	more	ADV
fbem-12934	97	14	likely	likely	ADJ
fbem-12934	97	15	to	to	PART
fbem-12934	97	16	engage	engage	VERB
fbem-12934	97	17	in	in	ADP
fbem-12934	97	18	switching	switch	VERB
fbem-12934	97	19	behavior	behavior	NOUN
fbem-12934	97	20	.	.	PUNCT
fbem-12934	98	1	however	however	ADV
fbem-12934	98	2	,	,	PUNCT
fbem-12934	98	3	many	many	ADJ
fbem-12934	98	4	companies	company	NOUN
fbem-12934	98	5	or	or	CCONJ
fbem-12934	98	6	merchants	merchant	NOUN
fbem-12934	98	7	in	in	ADP
fbem-12934	98	8	short	short	ADJ
fbem-12934	98	9	video	video	NOUN
fbem-12934	98	10	content	content	NOUN
fbem-12934	98	11	marketing	marketing	NOUN
fbem-12934	98	12	may	may	AUX
fbem-12934	98	13	not	not	PART
fbem-12934	98	14	have	have	AUX
fbem-12934	98	15	formed	form	VERB
fbem-12934	98	16	corresponding	correspond	VERB
fbem-12934	98	17	brands	brand	NOUN
fbem-12934	98	18	yet	yet	ADV
fbem-12934	98	19	.	.	PUNCT
fbem-12934	99	1	consumers	consumer	NOUN
fbem-12934	99	2	may	may	AUX
fbem-12934	99	3	be	be	AUX
fbem-12934	99	4	exposed	expose	VERB
fbem-12934	99	5	to	to	ADP
fbem-12934	99	6	a	a	DET
fbem-12934	99	7	lot	lot	NOUN
fbem-12934	99	8	of	of	ADP
fbem-12934	99	9	homogeneous	homogeneous	ADJ
fbem-12934	99	10	content	content	NOUN
fbem-12934	99	11	,	,	PUNCT
fbem-12934	99	12	and	and	CCONJ
fbem-12934	99	13	the	the	DET
fbem-12934	99	14	persuasion	persuasion	NOUN
fbem-12934	99	15	intention	intention	NOUN
fbem-12934	99	16	is	be	AUX
fbem-12934	99	17	too	too	ADV
fbem-12934	99	18	obvious	obvious	ADJ
fbem-12934	99	19	,	,	PUNCT
fbem-12934	99	20	which	which	PRON
fbem-12934	99	21	may	may	AUX
fbem-12934	99	22	lead	lead	VERB
fbem-12934	99	23	to	to	ADP
fbem-12934	99	24	consumers	consumer	NOUN
fbem-12934	99	25	believing	believe	VERB
fbem-12934	99	26	that	that	SCONJ
fbem-12934	99	27	the	the	DET
fbem-12934	99	28	business	business	NOUN
fbem-12934	99	29	has	have	VERB
fbem-12934	99	30	manipulation	manipulation	NOUN
fbem-12934	99	31	behavior	behavior	NOUN
fbem-12934	99	32	,	,	PUNCT
fbem-12934	99	33	causing	cause	VERB
fbem-12934	99	34	an	an	DET
fbem-12934	99	35	increase	increase	NOUN
fbem-12934	99	36	in	in	ADP
fbem-12934	99	37	consumer	consumer	NOUN
fbem-12934	99	38	perceived	perceive	VERB
fbem-12934	99	39	value	value	NOUN
fbem-12934	99	40	,	,	PUNCT
fbem-12934	99	41	and	and	CCONJ
fbem-12934	99	42	ultimately	ultimately	ADV
fbem-12934	99	43	making	make	VERB
fbem-12934	99	44	the	the	DET
fbem-12934	99	45	recommended	recommend	VERB
fbem-12934	99	46	content	content	NOUN
fbem-12934	99	47	of	of	ADP
fbem-12934	99	48	the	the	DET
fbem-12934	99	49	business	business	NOUN
fbem-12934	99	50	more	more	ADV
fbem-12934	99	51	difficult	difficult	ADJ
fbem-12934	99	52	for	for	SCONJ
fbem-12934	99	53	consumers	consumer	NOUN
fbem-12934	99	54	to	to	PART
fbem-12934	99	55	accept	accept	VERB
fbem-12934	99	56	.	.	PUNCT
fbem-12934	100	1	thus	thus	ADV
fbem-12934	100	2	,	,	PUNCT
fbem-12934	100	3	when	when	SCONJ
fbem-12934	100	4	the	the	DET
fbem-12934	100	5	product	product	NOUN
fbem-12934	100	6	is	be	AUX
fbem-12934	100	7	highly	highly	ADV
fbem-12934	100	8	involved	involve	VERB
fbem-12934	100	9	,	,	PUNCT
fbem-12934	100	10	consumers	consumer	NOUN
fbem-12934	100	11	do	do	AUX
fbem-12934	100	12	not	not	PART
fbem-12934	100	13	pay	pay	VERB
fbem-12934	100	14	more	more	ADJ
fbem-12934	100	15	attention	attention	NOUN
fbem-12934	100	16	to	to	ADP
fbem-12934	100	17	short	short	ADJ
fbem-12934	100	18	video	video	NOUN
fbem-12934	100	19	content	content	NOUN
fbem-12934	100	20	because	because	SCONJ
fbem-12934	100	21	they	they	PRON
fbem-12934	100	22	want	want	VERB
fbem-12934	100	23	to	to	PART
fbem-12934	100	24	obtain	obtain	VERB
fbem-12934	100	25	more	more	ADJ
fbem-12934	100	26	information	information	NOUN
fbem-12934	100	27	,	,	PUNCT
fbem-12934	100	28	which	which	PRON
fbem-12934	100	29	leads	lead	VERB
fbem-12934	100	30	to	to	ADP
fbem-12934	100	31	an	an	DET
fbem-12934	100	32	increase	increase	NOUN
fbem-12934	100	33	in	in	ADP
fbem-12934	100	34	perceived	perceive	VERB
fbem-12934	100	35	value	value	NOUN
fbem-12934	100	36	.	.	PUNCT
fbem-12934	101	1	instead	instead	ADV
fbem-12934	101	2	,	,	PUNCT
fbem-12934	101	3	other	other	ADJ
fbem-12934	101	4	factors	factor	NOUN
fbem-12934	101	5	lead	lead	VERB
fbem-12934	101	6	to	to	ADP
fbem-12934	101	7	a	a	DET
fbem-12934	101	8	decrease	decrease	NOUN
fbem-12934	101	9	in	in	ADP
fbem-12934	101	10	perceived	perceive	VERB
fbem-12934	101	11	value	value	NOUN
fbem-12934	101	12	.	.	PUNCT
fbem-12934	102	1	thus	thus	ADV
fbem-12934	102	2	,	,	PUNCT
fbem-12934	102	3	there	there	PRON
fbem-12934	102	4	are	be	VERB
fbem-12934	102	5	some	some	DET
fbem-12934	102	6	implementations	implementation	NOUN
fbem-12934	102	7	from	from	ADP
fbem-12934	102	8	the	the	DET
fbem-12934	102	9	study	study	NOUN
fbem-12934	102	10	.	.	PUNCT
fbem-12934	103	1	firstly	firstly	ADV
fbem-12934	103	2	,	,	PUNCT
fbem-12934	103	3	it	it	PRON
fbem-12934	103	4	can	can	AUX
fbem-12934	103	5	increase	increase	VERB
fbem-12934	103	6	the	the	DET
fbem-12934	103	7	informational	informational	ADJ
fbem-12934	103	8	and	and	CCONJ
fbem-12934	103	9	entertainment	entertainment	NOUN
fbem-12934	103	10	content	content	NOUN
fbem-12934	103	11	in	in	ADP
fbem-12934	103	12	short	short	ADJ
fbem-12934	103	13	video	video	NOUN
fbem-12934	103	14	content	content	NOUN
fbem-12934	103	15	marketing	marketing	NOUN
fbem-12934	103	16	,	,	PUNCT
fbem-12934	103	17	allowing	allow	VERB
fbem-12934	103	18	users	user	NOUN
fbem-12934	103	19	to	to	PART
fbem-12934	103	20	obtain	obtain	VERB
fbem-12934	103	21	more	more	ADV
fbem-12934	103	22	effective	effective	ADJ
fbem-12934	103	23	information	information	NOUN
fbem-12934	103	24	,	,	PUNCT
fbem-12934	103	25	feel	feel	VERB
fbem-12934	103	26	happy	happy	ADJ
fbem-12934	103	27	and	and	CCONJ
fbem-12934	103	28	joyful	joyful	ADJ
fbem-12934	103	29	,	,	PUNCT
fbem-12934	103	30	enhance	enhance	VERB
fbem-12934	103	31	their	their	PRON
fbem-12934	103	32	perceived	perceive	VERB
fbem-12934	103	33	value	value	NOUN
fbem-12934	103	34	,	,	PUNCT
fbem-12934	103	35	and	and	CCONJ
fbem-12934	103	36	increase	increase	VERB
fbem-12934	103	37	their	their	PRON
fbem-12934	103	38	purchasing	purchasing	NOUN
fbem-12934	103	39	intention	intention	NOUN
fbem-12934	103	40	.	.	PUNCT
fbem-12934	104	1	secondly	secondly	ADV
fbem-12934	104	2	,	,	PUNCT
fbem-12934	104	3	due	due	ADP
fbem-12934	104	4	to	to	ADP
fbem-12934	104	5	consumers	consumer	NOUN
fbem-12934	104	6	'	'	PART
fbem-12934	104	7	perception	perception	NOUN
fbem-12934	104	8	of	of	ADP
fbem-12934	104	9	product	product	NOUN
fbem-12934	104	10	importance	importance	NOUN
fbem-12934	104	11	based	base	VERB
fbem-12934	104	12	on	on	ADP
fbem-12934	104	13	their	their	PRON
fbem-12934	104	14	internal	internal	ADJ
fbem-12934	104	15	needs	need	NOUN
fbem-12934	104	16	,	,	PUNCT
fbem-12934	104	17	values	value	NOUN
fbem-12934	104	18	,	,	PUNCT
fbem-12934	104	19	interests	interest	NOUN
fbem-12934	104	20	,	,	PUNCT
fbem-12934	104	21	etc	etc	X
fbem-12934	104	22	.	.	X
fbem-12934	104	23	,	,	PUNCT
fbem-12934	104	24	it	it	PRON
fbem-12934	104	25	may	may	AUX
fbem-12934	104	26	appear	appear	VERB
fbem-12934	104	27	in	in	ADP
fbem-12934	104	28	various	various	ADJ
fbem-12934	104	29	decision	decision	NOUN
fbem-12934	104	30	-	-	PUNCT
fbem-12934	104	31	making	make	VERB
fbem-12934	104	32	processes	process	NOUN
fbem-12934	104	33	.	.	PUNCT
fbem-12934	105	1	when	when	SCONJ
fbem-12934	105	2	consumers	consumer	NOUN
fbem-12934	105	3	watch	watch	VERB
fbem-12934	105	4	short	short	ADJ
fbem-12934	105	5	video	video	NOUN
fbem-12934	105	6	content	content	NOUN
fbem-12934	105	7	,	,	PUNCT
fbem-12934	105	8	their	their	PRON
fbem-12934	105	9	product	product	NOUN
fbem-12934	105	10	engagement	engagement	NOUN
fbem-12934	105	11	level	level	NOUN
fbem-12934	105	12	is	be	AUX
fbem-12934	105	13	high	high	ADJ
fbem-12934	105	14	.	.	PUNCT
fbem-12934	106	1	after	after	ADP
fbem-12934	106	2	rational	rational	ADJ
fbem-12934	106	3	processing	processing	NOUN
fbem-12934	106	4	of	of	ADP
fbem-12934	106	5	the	the	DET
fbem-12934	106	6	obtained	obtain	VERB
fbem-12934	106	7	information	information	NOUN
fbem-12934	106	8	content	content	NOUN
fbem-12934	106	9	,	,	PUNCT
fbem-12934	106	10	it	it	PRON
fbem-12934	106	11	may	may	AUX
fbem-12934	106	12	reduce	reduce	VERB
fbem-12934	106	13	their	their	PRON
fbem-12934	106	14	perceived	perceive	VERB
fbem-12934	106	15	value	value	NOUN
fbem-12934	106	16	,	,	PUNCT
fbem-12934	106	17	thereby	thereby	ADV
fbem-12934	106	18	reducing	reduce	VERB
fbem-12934	106	19	their	their	PRON
fbem-12934	106	20	purchase	purchase	NOUN
fbem-12934	106	21	intention	intention	NOUN
fbem-12934	106	22	.	.	PUNCT
fbem-12934	107	1	due	due	ADP
fbem-12934	107	2	to	to	ADP
fbem-12934	107	3	the	the	DET
fbem-12934	107	4	fact	fact	NOUN
fbem-12934	107	5	that	that	SCONJ
fbem-12934	107	6	consumers	consumer	NOUN
fbem-12934	107	7	now	now	ADV
fbem-12934	107	8	have	have	AUX
fbem-12934	107	9	multiple	multiple	ADJ
fbem-12934	107	10	channels	channel	NOUN
fbem-12934	107	11	to	to	PART
fbem-12934	107	12	access	access	VERB
fbem-12934	107	13	information	information	NOUN
fbem-12934	107	14	,	,	PUNCT
fbem-12934	107	15	they	they	PRON
fbem-12934	107	16	may	may	AUX
fbem-12934	107	17	have	have	AUX
fbem-12934	107	18	come	come	VERB
fbem-12934	107	19	into	into	ADP
fbem-12934	107	20	contact	contact	NOUN
fbem-12934	107	21	with	with	ADP
fbem-12934	107	22	a	a	DET
fbem-12934	107	23	large	large	ADJ
fbem-12934	107	24	amount	amount	NOUN
fbem-12934	107	25	of	of	ADP
fbem-12934	107	26	similar	similar	ADJ
fbem-12934	107	27	content	content	NOUN
fbem-12934	107	28	through	through	ADP
fbem-12934	107	29	multiple	multiple	ADJ
fbem-12934	107	30	channels	channel	NOUN
fbem-12934	107	31	.	.	PUNCT
fbem-12934	108	1	therefore	therefore	ADV
fbem-12934	108	2	,	,	PUNCT
fbem-12934	108	3	when	when	SCONJ
fbem-12934	108	4	enterprises	enterprise	NOUN
fbem-12934	108	5	engage	engage	VERB
fbem-12934	108	6	in	in	ADP
fbem-12934	108	7	content	content	NOUN
fbem-12934	108	8	marketing	marketing	NOUN
fbem-12934	108	9	,	,	PUNCT
fbem-12934	108	10	they	they	PRON
fbem-12934	108	11	can	can	AUX
fbem-12934	108	12	use	use	VERB
fbem-12934	108	13	big	big	ADJ
fbem-12934	108	14	data	datum	NOUN
fbem-12934	108	15	and	and	CCONJ
fbem-12934	108	16	other	other	ADJ
fbem-12934	108	17	means	mean	NOUN
fbem-12934	108	18	to	to	PART
fbem-12934	108	19	provide	provide	VERB
fbem-12934	108	20	a	a	DET
fbem-12934	108	21	more	more	ADV
fbem-12934	108	22	accurate	accurate	ADJ
fbem-12934	108	23	push	push	NOUN
fbem-12934	108	24	to	to	ADP
fbem-12934	108	25	users	user	NOUN
fbem-12934	108	26	,	,	PUNCT
fbem-12934	108	27	reducing	reduce	VERB
fbem-12934	108	28	the	the	DET
fbem-12934	108	29	push	push	NOUN
fbem-12934	108	30	of	of	ADP
fbem-12934	108	31	a	a	DET
fbem-12934	108	32	large	large	ADJ
fbem-12934	108	33	amount	amount	NOUN
fbem-12934	108	34	of	of	ADP
fbem-12934	108	35	duplicate	duplicate	ADJ
fbem-12934	108	36	content	content	NOUN
fbem-12934	108	37	.	.	PUNCT
fbem-12934	109	1	by	by	ADP
fbem-12934	109	2	reducing	reduce	VERB
fbem-12934	109	3	repetitive	repetitive	ADJ
fbem-12934	109	4	content	content	NOUN
fbem-12934	109	5	,	,	PUNCT
fbem-12934	109	6	consumers	consumer	NOUN
fbem-12934	109	7	'	'	PART
fbem-12934	109	8	perceived	perceive	VERB
fbem-12934	109	9	risk	risk	NOUN
fbem-12934	109	10	and	and	CCONJ
fbem-12934	109	11	manipulated	manipulate	VERB
fbem-12934	109	12	inference	inference	NOUN
fbem-12934	109	13	can	can	AUX
fbem-12934	109	14	be	be	AUX
fbem-12934	109	15	reduced	reduce	VERB
fbem-12934	109	16	to	to	ADP
fbem-12934	109	17	a	a	DET
fbem-12934	109	18	certain	certain	ADJ
fbem-12934	109	19	extent	extent	NOUN
fbem-12934	109	20	,	,	PUNCT
fbem-12934	109	21	which	which	PRON
fbem-12934	109	22	can	can	AUX
fbem-12934	109	23	enhance	enhance	VERB
fbem-12934	109	24	their	their	PRON
fbem-12934	109	25	perceived	perceive	VERB
fbem-12934	109	26	value	value	NOUN
fbem-12934	109	27	and	and	CCONJ
fbem-12934	109	28	thus	thus	ADV
fbem-12934	109	29	increase	increase	VERB
fbem-12934	109	30	their	their	PRON
fbem-12934	109	31	willingness	willingness	NOUN
fbem-12934	109	32	to	to	PART
fbem-12934	109	33	purchase	purchase	VERB
fbem-12934	109	34	.	.	PUNCT
fbem-12934	110	1	6	6	X
fbem-12934	110	2	.	.	X
fbem-12934	110	3	research	research	NOUN
fbem-12934	110	4	limitations	limitation	NOUN
fbem-12934	110	5	this	this	DET
fbem-12934	110	6	article	article	NOUN
fbem-12934	110	7	studies	study	VERB
fbem-12934	110	8	the	the	DET
fbem-12934	110	9	impact	impact	NOUN
fbem-12934	110	10	mechanism	mechanism	NOUN
fbem-12934	110	11	of	of	ADP
fbem-12934	110	12	content	content	NOUN
fbem-12934	110	13	marketing	marketing	NOUN
fbem-12934	110	14	on	on	ADP
fbem-12934	110	15	consumer	consumer	NOUN
fbem-12934	110	16	purchase	purchase	NOUN
fbem-12934	110	17	intention	intention	NOUN
fbem-12934	110	18	,	,	PUNCT
fbem-12934	110	19	but	but	CCONJ
fbem-12934	110	20	there	there	PRON
fbem-12934	110	21	are	be	VERB
fbem-12934	110	22	still	still	ADV
fbem-12934	110	23	some	some	DET
fbem-12934	110	24	limitations	limitation	NOUN
fbem-12934	110	25	.	.	PUNCT
fbem-12934	111	1	firstly	firstly	ADV
fbem-12934	111	2	,	,	PUNCT
fbem-12934	111	3	the	the	DET
fbem-12934	111	4	characteristics	characteristic	NOUN
fbem-12934	111	5	of	of	ADP
fbem-12934	111	6	the	the	DET
fbem-12934	111	7	main	main	ADJ
fbem-12934	111	8	audience	audience	NOUN
fbem-12934	111	9	targeted	target	VERB
fbem-12934	111	10	by	by	ADP
fbem-12934	111	11	different	different	ADJ
fbem-12934	111	12	short	short	ADJ
fbem-12934	111	13	video	video	NOUN
fbem-12934	111	14	platforms	platform	NOUN
fbem-12934	111	15	may	may	AUX
fbem-12934	111	16	vary	vary	VERB
fbem-12934	111	17	.	.	PUNCT
fbem-12934	112	1	secondly	secondly	ADV
fbem-12934	112	2	,	,	PUNCT
fbem-12934	112	3	different	different	ADJ
fbem-12934	112	4	types	type	NOUN
fbem-12934	112	5	of	of	ADP
fbem-12934	112	6	short	short	ADJ
fbem-12934	112	7	video	video	NOUN
fbem-12934	112	8	content	content	NOUN
fbem-12934	112	9	marketing	marketing	NOUN
fbem-12934	112	10	may	may	AUX
fbem-12934	112	11	also	also	ADV
fbem-12934	112	12	have	have	VERB
fbem-12934	112	13	different	different	ADJ
fbem-12934	112	14	audiences	audience	NOUN
fbem-12934	112	15	.	.	PUNCT
fbem-12934	113	1	fourthly	fourthly	ADV
fbem-12934	113	2	,	,	PUNCT
fbem-12934	113	3	there	there	PRON
fbem-12934	113	4	are	be	VERB
fbem-12934	113	5	still	still	ADV
fbem-12934	113	6	some	some	DET
fbem-12934	113	7	shortcomings	shortcoming	NOUN
fbem-12934	113	8	in	in	ADP
fbem-12934	113	9	data	datum	NOUN
fbem-12934	113	10	collection	collection	NOUN
fbem-12934	113	11	and	and	CCONJ
fbem-12934	113	12	processing	processing	NOUN
fbem-12934	113	13	.	.	PUNCT
fbem-12934	114	1	related	relate	VERB
fbem-12934	114	2	research	research	NOUN
fbem-12934	114	3	can	can	AUX
fbem-12934	114	4	focus	focus	VERB
fbem-12934	114	5	on	on	ADP
fbem-12934	114	6	more	more	ADV
fbem-12934	114	7	different	different	ADJ
fbem-12934	114	8	short	short	ADJ
fbem-12934	114	9	video	video	NOUN
fbem-12934	114	10	platforms	platform	NOUN
fbem-12934	114	11	and	and	CCONJ
fbem-12934	114	12	different	different	ADJ
fbem-12934	114	13	types	type	NOUN
fbem-12934	114	14	of	of	ADP
fbem-12934	114	15	content	content	NOUN
fbem-12934	114	16	;	;	PUNCT
fbem-12934	114	17	in	in	ADP
fbem-12934	114	18	the	the	DET
fbem-12934	114	19	future	future	NOUN
fbem-12934	114	20	,	,	PUNCT
fbem-12934	114	21	we	we	PRON
fbem-12934	114	22	will	will	AUX
fbem-12934	114	23	conduct	conduct	VERB
fbem-12934	114	24	more	more	ADJ
fbem-12934	114	25	in	in	ADP
fbem-12934	114	26	-	-	PUNCT
fbem-12934	114	27	depth	depth	NOUN
fbem-12934	114	28	research	research	NOUN
fbem-12934	114	29	on	on	ADP
fbem-12934	114	30	short	short	ADJ
fbem-12934	114	31	video	video	NOUN
fbem-12934	114	32	content	content	NOUN
fbem-12934	114	33	marketing	marketing	NOUN
fbem-12934	114	34	from	from	ADP
fbem-12934	114	35	more	more	ADJ
fbem-12934	114	36	dimensions	dimension	NOUN
fbem-12934	114	37	and	and	CCONJ
fbem-12934	114	38	increase	increase	VERB
fbem-12934	114	39	the	the	DET
fbem-12934	114	40	relevant	relevant	ADJ
fbem-12934	114	41	variables	variable	NOUN
fbem-12934	114	42	that	that	PRON
fbem-12934	114	43	affect	affect	VERB
fbem-12934	114	44	consumer	consumer	NOUN
fbem-12934	114	45	purchasing	purchasing	NOUN
fbem-12934	114	46	decisions	decision	NOUN
fbem-12934	114	47	.	.	PUNCT
fbem-12934	115	1	references	reference	NOUN
fbem-12934	115	2	[	[	X
fbem-12934	115	3	1	1	NUM
fbem-12934	115	4	]	]	PUNCT
fbem-12934	115	5	cacioppo	cacioppo	NOUN
fbem-12934	115	6	j	j	PROPN
fbem-12934	115	7	t	t	PROPN
fbem-12934	115	8	,	,	PUNCT
fbem-12934	115	9	petty	petty	ADJ
fbem-12934	115	10	r	r	PROPN
fbem-12934	115	11	e.	e.	PROPN
fbem-12934	116	1	the	the	DET
fbem-12934	116	2	elaboration	elaboration	NOUN
fbem-12934	116	3	likelihood	likelihood	NOUN
fbem-12934	116	4	model	model	NOUN
fbem-12934	116	5	of	of	ADP
fbem-12934	116	6	persuasion[j	persuasion[j	PROPN
fbem-12934	116	7	]	]	PUNCT
fbem-12934	116	8	.	.	PUNCT
fbem-12934	117	1	advances	advance	NOUN
fbem-12934	117	2	in	in	ADP
fbem-12934	117	3	experimental	experimental	ADJ
fbem-12934	117	4	social	social	ADJ
fbem-12934	117	5	psychology	psychology	NOUN
fbem-12934	117	6	,	,	PUNCT
fbem-12934	117	7	1984	1984	NUM
fbem-12934	117	8	,	,	PUNCT
fbem-12934	117	9	19(4	19(4	NUM
fbem-12934	117	10	):	):	PUNCT
fbem-12934	117	11	123	123	NUM
fbem-12934	117	12	-	-	SYM
fbem-12934	117	13	205	205	NUM
fbem-12934	117	14	.	.	PUNCT
fbem-12934	118	1	[	[	X
fbem-12934	118	2	2	2	X
fbem-12934	118	3	]	]	X
fbem-12934	118	4	dodds	dodds	PROPN
fbem-12934	118	5	w	w	PROPN
fbem-12934	118	6	b	b	PROPN
fbem-12934	118	7	,	,	PUNCT
fbem-12934	118	8	monroe	monroe	PROPN
fbem-12934	118	9	k	k	PROPN
fbem-12934	118	10	b	b	PROPN
fbem-12934	118	11	,	,	PUNCT
fbem-12934	118	12	grewal	grewal	PROPN
fbem-12934	118	13	d.	d.	PROPN
fbem-12934	118	14	effects	effect	NOUN
fbem-12934	118	15	of	of	ADP
fbem-12934	118	16	price	price	NOUN
fbem-12934	118	17	,	,	PUNCT
fbem-12934	118	18	brand	brand	NOUN
fbem-12934	118	19	,	,	PUNCT
fbem-12934	118	20	and	and	CCONJ
fbem-12934	118	21	store	store	VERB
fbem-12934	118	22	information	information	NOUN
fbem-12934	118	23	on	on	ADP
fbem-12934	118	24	buyers	buyer	NOUN
fbem-12934	118	25	’	'	PUNCT
fbem-12934	118	26	product	product	NOUN
fbem-12934	118	27	evaluations[j	evaluations[j	PROPN
fbem-12934	118	28	]	]	PUNCT
fbem-12934	118	29	.	.	PUNCT
fbem-12934	119	1	journal	journal	PROPN
fbem-12934	119	2	of	of	ADP
fbem-12934	119	3	marketing	marketing	NOUN
fbem-12934	119	4	research	research	NOUN
fbem-12934	119	5	,	,	PUNCT
fbem-12934	119	6	1991	1991	NUM
fbem-12934	119	7	,	,	PUNCT
fbem-12934	119	8	28(3	28(3	NUM
fbem-12934	119	9	):	):	PUNCT
fbem-12934	119	10	307	307	NUM
fbem-12934	119	11	-	-	SYM
fbem-12934	119	12	319	319	NUM
fbem-12934	119	13	.	.	PUNCT
fbem-12934	119	14	5	5	NUM
fbem-12934	120	1	[	[	SYM
fbem-12934	120	2	3	3	NUM
fbem-12934	120	3	]	]	X
fbem-12934	120	4	mehrabian	mehrabian	X
fbem-12934	120	5	a	a	NOUN
fbem-12934	120	6	,	,	PUNCT
fbem-12934	120	7	russell	russell	PROPN
fbem-12934	120	8	j	j	PROPN
fbem-12934	120	9	a.	a.	PROPN
fbem-12934	120	10	an	an	DET
fbem-12934	120	11	approach	approach	NOUN
fbem-12934	120	12	to	to	ADP
fbem-12934	120	13	environmental	environmental	ADJ
fbem-12934	120	14	psychology[m	psychology[m	NOUN
fbem-12934	120	15	]	]	PUNCT
fbem-12934	120	16	.	.	PUNCT
fbem-12934	121	1	the	the	DET
fbem-12934	121	2	mit	mit	PROPN
fbem-12934	121	3	press	press	NOUN
fbem-12934	121	4	,	,	PUNCT
fbem-12934	121	5	1974	1974	NUM
fbem-12934	121	6	.	.	PUNCT
fbem-12934	122	1	[	[	X
fbem-12934	122	2	4	4	X
fbem-12934	122	3	]	]	SYM
fbem-12934	122	4	hollebeek	hollebeek	NOUN
fbem-12934	122	5	l	l	PROPN
fbem-12934	122	6	d	d	PROPN
fbem-12934	122	7	,	,	PUNCT
fbem-12934	122	8	macky	macky	PROPN
fbem-12934	122	9	k.	k.	PROPN
fbem-12934	122	10	digital	digital	PROPN
fbem-12934	122	11	content	content	PROPN
fbem-12934	122	12	marketing	marketing	NOUN
fbem-12934	122	13	’s	’s	PART
fbem-12934	122	14	role	role	NOUN
fbem-12934	122	15	in	in	ADP
fbem-12934	122	16	fostering	foster	VERB
fbem-12934	122	17	consumer	consumer	NOUN
fbem-12934	122	18	engagement	engagement	NOUN
fbem-12934	122	19	,	,	PUNCT
fbem-12934	122	20	trust	trust	NOUN
fbem-12934	122	21	,	,	PUNCT
fbem-12934	122	22	and	and	CCONJ
fbem-12934	122	23	value	value	NOUN
fbem-12934	122	24	:	:	PUNCT
fbem-12934	122	25	framework	framework	NOUN
fbem-12934	122	26	,	,	PUNCT
fbem-12934	122	27	fundamental	fundamental	ADJ
fbem-12934	122	28	propositions	proposition	NOUN
fbem-12934	122	29	,	,	PUNCT
fbem-12934	122	30	and	and	CCONJ
fbem-12934	122	31	implications[j	implications[j	NOUN
fbem-12934	122	32	]	]	PUNCT
fbem-12934	122	33	.	.	PUNCT
fbem-12934	123	1	journal	journal	PROPN
fbem-12934	123	2	of	of	ADP
fbem-12934	123	3	interactive	interactive	ADJ
fbem-12934	123	4	marketing	marketing	NOUN
fbem-12934	123	5	,	,	PUNCT
fbem-12934	123	6	2019	2019	NUM
fbem-12934	123	7	,	,	PUNCT
fbem-12934	123	8	45	45	NUM
fbem-12934	123	9	:	:	SYM
fbem-12934	123	10	27	27	NUM
fbem-12934	123	11	-	-	SYM
fbem-12934	123	12	41	41	NUM
fbem-12934	123	13	.	.	PUNCT
fbem-12934	124	1	[	[	X
fbem-12934	124	2	5	5	X
fbem-12934	124	3	]	]	PUNCT
fbem-12934	124	4	holliman	holliman	NOUN
fbem-12934	124	5	g	g	PROPN
fbem-12934	124	6	,	,	PUNCT
fbem-12934	124	7	rowley	rowley	PROPN
fbem-12934	124	8	j.	j.	PROPN
fbem-12934	124	9	business	business	PROPN
fbem-12934	124	10	to	to	PART
fbem-12934	124	11	business	business	VERB
fbem-12934	124	12	digital	digital	ADJ
fbem-12934	124	13	content	content	NOUN
fbem-12934	124	14	marketing	marketing	NOUN
fbem-12934	124	15	:	:	PUNCT
fbem-12934	124	16	marketers	marketer	NOUN
fbem-12934	124	17	’	’	PART
fbem-12934	124	18	perceptions	perception	NOUN
fbem-12934	124	19	of	of	ADP
fbem-12934	124	20	best	good	ADJ
fbem-12934	124	21	practice[j	practice[j	NOUN
fbem-12934	124	22	]	]	PUNCT
fbem-12934	124	23	.	.	PUNCT
fbem-12934	125	1	journal	journal	PROPN
fbem-12934	125	2	of	of	ADP
fbem-12934	125	3	research	research	NOUN
fbem-12934	125	4	in	in	ADP
fbem-12934	125	5	interactive	interactive	ADJ
fbem-12934	125	6	marketing	marketing	NOUN
fbem-12934	125	7	,	,	PUNCT
fbem-12934	125	8	2014	2014	NUM
fbem-12934	125	9	.	.	PUNCT
fbem-12934	126	1	[	[	X
fbem-12934	126	2	6	6	NUM
fbem-12934	126	3	]	]	PUNCT
fbem-12934	126	4	hong	hong	PROPN
fbem-12934	126	5	i	i	PROPN
fbem-12934	126	6	b.	b.	PROPN
fbem-12934	127	1	understanding	understand	VERB
fbem-12934	127	2	the	the	DET
fbem-12934	127	3	consumer	consumer	NOUN
fbem-12934	127	4	’s	’s	PART
fbem-12934	127	5	online	online	ADJ
fbem-12934	127	6	merchant	merchant	NOUN
fbem-12934	127	7	selection	selection	NOUN
fbem-12934	127	8	process	process	NOUN
fbem-12934	127	9	:	:	PUNCT
fbem-12934	127	10	the	the	DET
fbem-12934	127	11	roles	role	NOUN
fbem-12934	127	12	of	of	ADP
fbem-12934	127	13	product	product	NOUN
fbem-12934	127	14	involvement	involvement	NOUN
fbem-12934	127	15	,	,	PUNCT
fbem-12934	127	16	perceived	perceive	VERB
fbem-12934	127	17	risk	risk	NOUN
fbem-12934	127	18	,	,	PUNCT
fbem-12934	127	19	and	and	CCONJ
fbem-12934	127	20	trust	trust	NOUN
fbem-12934	127	21	expectation[j	expectation[j	PROPN
fbem-12934	127	22	]	]	PUNCT
fbem-12934	127	23	.	.	PUNCT
fbem-12934	128	1	international	international	ADJ
fbem-12934	128	2	journal	journal	PROPN
fbem-12934	128	3	of	of	ADP
fbem-12934	128	4	information	information	NOUN
fbem-12934	128	5	management	management	NOUN
fbem-12934	128	6	,	,	PUNCT
fbem-12934	128	7	2015	2015	NUM
fbem-12934	128	8	,	,	PUNCT
fbem-12934	128	9	35(3	35(3	NUM
fbem-12934	128	10	):	):	PUNCT
fbem-12934	128	11	322	322	NUM
fbem-12934	128	12	-	-	SYM
fbem-12934	128	13	336	336	NUM
fbem-12934	128	14	.	.	PUNCT
fbem-12934	129	1	[	[	X
fbem-12934	129	2	7	7	X
fbem-12934	129	3	]	]	X
fbem-12934	129	4	jain	jain	PROPN
fbem-12934	129	5	s.	s.	PROPN
fbem-12934	129	6	exploring	explore	VERB
fbem-12934	129	7	relationship	relationship	NOUN
fbem-12934	129	8	between	between	ADP
fbem-12934	129	9	value	value	NOUN
fbem-12934	129	10	perception	perception	NOUN
fbem-12934	129	11	and	and	CCONJ
fbem-12934	129	12	luxury	luxury	NOUN
fbem-12934	129	13	purchase	purchase	NOUN
fbem-12934	129	14	intention	intention	NOUN
fbem-12934	129	15	:	:	PUNCT
fbem-12934	129	16	a	a	DET
fbem-12934	129	17	case	case	NOUN
fbem-12934	129	18	of	of	ADP
fbem-12934	129	19	indian	indian	ADJ
fbem-12934	129	20	millennials[j	millennials[j	PROPN
fbem-12934	129	21	]	]	PUNCT
fbem-12934	129	22	.	.	PUNCT
fbem-12934	130	1	journal	journal	PROPN
fbem-12934	130	2	of	of	ADP
fbem-12934	130	3	fashion	fashion	NOUN
fbem-12934	130	4	marketing	marketing	NOUN
fbem-12934	130	5	and	and	CCONJ
fbem-12934	130	6	management	management	NOUN
fbem-12934	130	7	:	:	PUNCT
fbem-12934	130	8	an	an	DET
fbem-12934	130	9	international	international	ADJ
fbem-12934	130	10	journal	journal	NOUN
fbem-12934	130	11	,	,	PUNCT
fbem-12934	130	12	2019	2019	NUM
fbem-12934	130	13	,	,	PUNCT
fbem-12934	130	14	23(4	23(4	NUM
fbem-12934	130	15	):	):	PUNCT
fbem-12934	130	16	414	414	NUM
fbem-12934	130	17	-	-	SYM
fbem-12934	130	18	439	439	NUM
fbem-12934	130	19	.	.	PUNCT
fbem-12934	131	1	[	[	X
fbem-12934	131	2	8	8	NUM
fbem-12934	131	3	]	]	X
fbem-12934	131	4	lin	lin	PROPN
fbem-12934	131	5	h	h	PROPN
fbem-12934	131	6	,	,	PUNCT
fbem-12934	131	7	zhou	zhou	PROPN
fbem-12934	131	8	x	x	PROPN
fbem-12934	131	9	,	,	PUNCT
fbem-12934	131	10	chen	chen	PROPN
fbem-12934	131	11	z.	z.	PROPN
fbem-12934	131	12	impact	impact	NOUN
fbem-12934	131	13	of	of	ADP
fbem-12934	131	14	the	the	DET
fbem-12934	131	15	content	content	NOUN
fbem-12934	131	16	characteristic	characteristic	NOUN
fbem-12934	131	17	of	of	ADP
fbem-12934	131	18	short	short	ADJ
fbem-12934	131	19	message	message	NOUN
fbem-12934	131	20	service	service	NOUN
fbem-12934	131	21	advertising	advertising	NOUN
fbem-12934	131	22	on	on	ADP
fbem-12934	131	23	consumer	consumer	NOUN
fbem-12934	131	24	attitudes[j	attitudes[j	PROPN
fbem-12934	131	25	]	]	PUNCT
fbem-12934	131	26	.	.	PUNCT
fbem-12934	132	1	social	social	ADJ
fbem-12934	132	2	behavior	behavior	NOUN
fbem-12934	132	3	and	and	CCONJ
fbem-12934	132	4	personality	personality	NOUN
fbem-12934	132	5	:	:	PUNCT
fbem-12934	132	6	an	an	DET
fbem-12934	132	7	international	international	ADJ
fbem-12934	132	8	journal	journal	NOUN
fbem-12934	132	9	,	,	PUNCT
fbem-12934	132	10	2014	2014	NUM
fbem-12934	132	11	,	,	PUNCT
fbem-12934	132	12	42(9	42(9	NUM
fbem-12934	132	13	):	):	PUNCT
fbem-12934	132	14	1409	1409	NUM
fbem-12934	132	15	-	-	SYM
fbem-12934	132	16	1419	1419	NUM
fbem-12934	132	17	.	.	PUNCT
fbem-12934	133	1	[	[	X
fbem-12934	133	2	9	9	NUM
fbem-12934	133	3	]	]	X
fbem-12934	133	4	lou	lou	PROPN
fbem-12934	133	5	c	c	PROPN
fbem-12934	133	6	,	,	PUNCT
fbem-12934	133	7	xie	xie	PROPN
fbem-12934	133	8	q	q	PROPN
fbem-12934	133	9	,	,	PUNCT
fbem-12934	133	10	feng	feng	PROPN
fbem-12934	133	11	y	y	PROPN
fbem-12934	133	12	,	,	PUNCT
fbem-12934	133	13	et	et	PROPN
fbem-12934	133	14	al	al	PROPN
fbem-12934	133	15	.	.	PROPN
fbem-12934	133	16	does	do	AUX
fbem-12934	133	17	non	non	ADJ
fbem-12934	133	18	-	-	ADJ
fbem-12934	133	19	hard	hard	ADJ
fbem-12934	133	20	-	-	PUNCT
fbem-12934	133	21	sell	sell	NOUN
fbem-12934	133	22	content	content	NOUN
fbem-12934	133	23	really	really	ADV
fbem-12934	133	24	work	work	VERB
fbem-12934	133	25	?	?	PUNCT
fbem-12934	134	1	leveraging	leverage	VERB
fbem-12934	134	2	the	the	DET
fbem-12934	134	3	value	value	NOUN
fbem-12934	134	4	of	of	ADP
fbem-12934	134	5	branded	brand	VERB
fbem-12934	134	6	content	content	NOUN
fbem-12934	134	7	marketing	marketing	NOUN
fbem-12934	134	8	in	in	ADP
fbem-12934	134	9	brand	brand	NOUN
fbem-12934	134	10	building[j	building[j	PROPN
fbem-12934	134	11	]	]	PUNCT
fbem-12934	134	12	.	.	PUNCT
fbem-12934	135	1	journal	journal	PROPN
fbem-12934	135	2	of	of	ADP
fbem-12934	135	3	product	product	NOUN
fbem-12934	135	4	&	&	CCONJ
fbem-12934	135	5	brand	brand	PROPN
fbem-12934	135	6	management	management	NOUN
fbem-12934	135	7	,	,	PUNCT
fbem-12934	135	8	2019	2019	NUM
fbem-12934	135	9	,	,	PUNCT
fbem-12934	135	10	28(7	28(7	NUM
fbem-12934	135	11	):	):	PUNCT
fbem-12934	135	12	773	773	NUM
fbem-12934	135	13	-	-	SYM
fbem-12934	135	14	786	786	NUM
fbem-12934	135	15	.	.	PUNCT
fbem-12934	136	1	[	[	X
fbem-12934	136	2	10	10	NUM
fbem-12934	136	3	]	]	PUNCT
fbem-12934	136	4	logan	logan	PROPN
fbem-12934	136	5	k	k	NOUN
fbem-12934	136	6	,	,	PUNCT
fbem-12934	136	7	bright	bright	ADJ
fbem-12934	136	8	l	l	NOUN
fbem-12934	136	9	f	f	X
fbem-12934	136	10	,	,	PUNCT
fbem-12934	136	11	gangadharbatla	gangadharbatla	VERB
fbem-12934	136	12	h.	h.	PROPN
fbem-12934	136	13	facebook	facebook	PROPN
fbem-12934	136	14	versus	versus	ADP
fbem-12934	136	15	television	television	NOUN
fbem-12934	136	16	:	:	PUNCT
fbem-12934	136	17	advertising	advertising	NOUN
fbem-12934	136	18	value	value	NOUN
fbem-12934	136	19	perceptions	perception	NOUN
fbem-12934	136	20	among	among	ADP
fbem-12934	136	21	females[j	females[j	PROPN
fbem-12934	136	22	]	]	PUNCT
fbem-12934	136	23	.	.	PUNCT
fbem-12934	137	1	journal	journal	PROPN
fbem-12934	137	2	of	of	ADP
fbem-12934	137	3	research	research	NOUN
fbem-12934	137	4	in	in	ADP
fbem-12934	137	5	interactive	interactive	ADJ
fbem-12934	137	6	marketing	marketing	NOUN
fbem-12934	137	7	,	,	PUNCT
fbem-12934	137	8	2012	2012	NUM
fbem-12934	137	9	,	,	PUNCT
fbem-12934	137	10	6(3	6(3	NUM
fbem-12934	137	11	):	):	PUNCT
fbem-12934	137	12	164	164	NUM
fbem-12934	137	13	-	-	SYM
fbem-12934	137	14	179	179	NUM
fbem-12934	137	15	.	.	PUNCT
fbem-12934	138	1	[	[	X
fbem-12934	138	2	11	11	NUM
fbem-12934	138	3	]	]	X
fbem-12934	138	4	petrick	petrick	PROPN
fbem-12934	138	5	j	j	PROPN
fbem-12934	138	6	f	f	PROPN
fbem-12934	138	7	,	,	PUNCT
fbem-12934	138	8	backman	backman	PROPN
fbem-12934	138	9	s	s	PROPN
fbem-12934	138	10	j.	j.	PROPN
fbem-12934	138	11	an	an	DET
fbem-12934	138	12	examination	examination	NOUN
fbem-12934	138	13	of	of	ADP
fbem-12934	138	14	the	the	DET
fbem-12934	138	15	construct	construct	NOUN
fbem-12934	138	16	of	of	ADP
fbem-12934	138	17	perceived	perceive	VERB
fbem-12934	138	18	value	value	NOUN
fbem-12934	138	19	for	for	ADP
fbem-12934	138	20	the	the	DET
fbem-12934	138	21	prediction	prediction	NOUN
fbem-12934	138	22	of	of	ADP
fbem-12934	138	23	golf	golf	NOUN
fbem-12934	138	24	travelers	traveler	NOUN
fbem-12934	138	25	’	'	PUNCT
fbem-12934	138	26	intentions	intention	NOUN
fbem-12934	138	27	to	to	PART
fbem-12934	138	28	revisit[j	revisit[j	VERB
fbem-12934	138	29	]	]	PUNCT
fbem-12934	138	30	.	.	PUNCT
fbem-12934	139	1	journal	journal	PROPN
fbem-12934	139	2	of	of	ADP
fbem-12934	139	3	travel	travel	NOUN
fbem-12934	139	4	research	research	NOUN
fbem-12934	139	5	,	,	PUNCT
fbem-12934	139	6	2002	2002	NUM
fbem-12934	139	7	,	,	PUNCT
fbem-12934	139	8	41(1	41(1	NUM
fbem-12934	139	9	):	):	PUNCT
fbem-12934	139	10	38	38	NUM
fbem-12934	139	11	-	-	SYM
fbem-12934	139	12	45	45	NUM
fbem-12934	139	13	.	.	PUNCT
fbem-12934	140	1	[	[	X
fbem-12934	140	2	12	12	NUM
fbem-12934	140	3	]	]	PUNCT
fbem-12934	140	4	pulizzi	pulizzi	NOUN
fbem-12934	140	5	j.	j.	PROPN
fbem-12934	140	6	the	the	DET
fbem-12934	140	7	rise	rise	NOUN
fbem-12934	140	8	of	of	ADP
fbem-12934	140	9	storytelling	storytelle	VERB
fbem-12934	140	10	as	as	ADP
fbem-12934	140	11	the	the	DET
fbem-12934	140	12	new	new	ADJ
fbem-12934	140	13	marketing[j	marketing[j	NOUN
fbem-12934	140	14	]	]	PUNCT
fbem-12934	140	15	.	.	PUNCT
fbem-12934	141	1	publishing	publish	VERB
fbem-12934	141	2	research	research	NOUN
fbem-12934	141	3	quarterly	quarterly	ADV
fbem-12934	141	4	,	,	PUNCT
fbem-12934	141	5	2012	2012	NUM
fbem-12934	141	6	,	,	PUNCT
fbem-12934	141	7	28(2	28(2	NUM
fbem-12934	141	8	):	):	PUNCT
fbem-12934	141	9	116	116	NUM
fbem-12934	141	10	-	-	SYM
fbem-12934	141	11	123	123	NUM
fbem-12934	141	12	.	.	PUNCT
fbem-12934	142	1	[	[	X
fbem-12934	142	2	13	13	NUM
fbem-12934	142	3	]	]	PUNCT
fbem-12934	142	4	pulizzi	pulizzi	NOUN
fbem-12934	142	5	j	j	PROPN
fbem-12934	142	6	,	,	PUNCT
fbem-12934	142	7	barrett	barrett	PROPN
fbem-12934	142	8	n.	n.	PROPN
fbem-12934	142	9	get	get	VERB
fbem-12934	142	10	content	content	NOUN
fbem-12934	142	11	get	get	VERB
fbem-12934	142	12	customers	customer	NOUN
fbem-12934	142	13	-	-	PUNCT
fbem-12934	142	14	turn	turn	NOUN
fbem-12934	142	15	prospects	prospect	NOUN
fbem-12934	142	16	into	into	ADP
fbem-12934	142	17	buyers	buyer	NOUN
fbem-12934	142	18	with	with	ADP
fbem-12934	142	19	content	content	NOUN
fbem-12934	142	20	marketing[j	marketing[j	NOUN
fbem-12934	142	21	]	]	PUNCT
fbem-12934	142	22	.	.	PUNCT
fbem-12934	143	1	saxena	saxena	PROPN
fbem-12934	143	2	nsb	nsb	PROPN
fbem-12934	143	3	management	management	PROPN
fbem-12934	143	4	review	review	PROPN
fbem-12934	143	5	,	,	PUNCT
fbem-12934	143	6	2009	2009	NUM
fbem-12934	143	7	,	,	PUNCT
fbem-12934	143	8	2(2	2(2	NUM
fbem-12934	143	9	):	):	PUNCT
fbem-12934	143	10	98	98	NUM
fbem-12934	143	11	-	-	SYM
fbem-12934	143	12	100	100	NUM
fbem-12934	143	13	.	.	PUNCT
fbem-12934	144	1	[	[	X
fbem-12934	144	2	14	14	NUM
fbem-12934	144	3	]	]	X
fbem-12934	144	4	schultz	schultz	PROPN
fbem-12934	144	5	d.	d.	PROPN
fbem-12934	144	6	the	the	DET
fbem-12934	144	7	future	future	NOUN
fbem-12934	144	8	of	of	ADP
fbem-12934	144	9	advertising	advertising	NOUN
fbem-12934	144	10	or	or	CCONJ
fbem-12934	144	11	whatever	whatever	PRON
fbem-12934	144	12	we	we	PRON
fbem-12934	144	13	’re	’re	AUX
fbem-12934	144	14	going	go	VERB
fbem-12934	144	15	to	to	PART
fbem-12934	144	16	call	call	VERB
fbem-12934	144	17	it[j	it[j	PROPN
fbem-12934	144	18	]	]	PUNCT
fbem-12934	144	19	.	.	PUNCT
fbem-12934	145	1	journal	journal	PROPN
fbem-12934	145	2	of	of	ADP
fbem-12934	145	3	advertising	advertising	NOUN
fbem-12934	145	4	,	,	PUNCT
fbem-12934	145	5	2016	2016	NUM
fbem-12934	145	6	,	,	PUNCT
fbem-12934	145	7	45(3	45(3	NUM
fbem-12934	145	8	):	):	PUNCT
fbem-12934	145	9	276	276	NUM
fbem-12934	145	10	-	-	SYM
fbem-12934	145	11	285	285	NUM
fbem-12934	145	12	.	.	PUNCT
fbem-12934	146	1	[	[	X
fbem-12934	146	2	15	15	NUM
fbem-12934	146	3	]	]	X
fbem-12934	146	4	tan	tan	PROPN
fbem-12934	146	5	s	s	PROPN
fbem-12934	146	6	,	,	PUNCT
fbem-12934	146	7	chen	chen	PROPN
fbem-12934	146	8	w.	w.	PROPN
fbem-12934	146	9	how	how	SCONJ
fbem-12934	146	10	marketer	marketer	NOUN
fbem-12934	146	11	-	-	PUNCT
fbem-12934	146	12	generated	generate	VERB
fbem-12934	146	13	content	content	NOUN
fbem-12934	146	14	characteristics	characteristic	NOUN
fbem-12934	146	15	affect	affect	VERB
fbem-12934	146	16	consumer	consumer	NOUN
fbem-12934	146	17	engagement	engagement	NOUN
fbem-12934	146	18	?	?	PUNCT
fbem-12934	147	1	empirical	empirical	ADJ
fbem-12934	147	2	evidence	evidence	NOUN
fbem-12934	147	3	from	from	ADP
fbem-12934	147	4	china	china	PROPN
fbem-12934	147	5	’s	’s	PART
fbem-12934	147	6	wechat	wechat	NOUN
fbem-12934	147	7	food	food	NOUN
fbem-12934	147	8	marketing[j	marketing[j	NOUN
fbem-12934	147	9	]	]	PUNCT
fbem-12934	147	10	.	.	PUNCT
fbem-12934	148	1	british	british	ADJ
fbem-12934	148	2	food	food	PROPN
fbem-12934	148	3	journal	journal	PROPN
fbem-12934	148	4	,	,	PUNCT
fbem-12934	148	5	2022	2022	NUM
fbem-12934	148	6	,	,	PUNCT
fbem-12934	148	7	124(1	124(1	NUM
fbem-12934	148	8	):	):	PUNCT
fbem-12934	148	9	255	255	NUM
fbem-12934	148	10	-	-	SYM
fbem-12934	148	11	274	274	NUM
fbem-12934	148	12	.	.	PUNCT
fbem-12934	149	1	[	[	X
fbem-12934	149	2	16	16	NUM
fbem-12934	149	3	]	]	X
fbem-12934	149	4	tran	tran	PROPN
fbem-12934	149	5	m	m	AUX
fbem-12934	149	6	a.	a.	NOUN
fbem-12934	149	7	assessing	assess	VERB
fbem-12934	149	8	the	the	DET
fbem-12934	149	9	role	role	NOUN
fbem-12934	149	10	of	of	ADP
fbem-12934	149	11	perceived	perceive	VERB
fbem-12934	149	12	value	value	NOUN
fbem-12934	149	13	on	on	ADP
fbem-12934	149	14	purchase	purchase	NOUN
fbem-12934	149	15	intention	intention	NOUN
fbem-12934	149	16	on	on	ADP
fbem-12934	149	17	livestream	livestream	PROPN
fbem-12934	149	18	platforms[j	platforms[j	PROPN
fbem-12934	149	19	]	]	PUNCT
fbem-12934	149	20	.	.	PUNCT
fbem-12934	150	1	advances	advance	NOUN
fbem-12934	150	2	in	in	ADP
fbem-12934	150	3	business	business	NOUN
fbem-12934	150	4	-	-	PUNCT
fbem-12934	150	5	related	relate	VERB
fbem-12934	150	6	scientific	scientific	ADJ
fbem-12934	150	7	research	research	NOUN
fbem-12934	150	8	journal	journal	NOUN
fbem-12934	150	9	,	,	PUNCT
fbem-12934	150	10	2022	2022	NUM
fbem-12934	150	11	,	,	PUNCT
fbem-12934	150	12	13(2	13(2	NUM
fbem-12934	150	13	):	):	PUNCT
fbem-12934	150	14	8396	8396	NUM
fbem-12934	150	15	.	.	PUNCT
fbem-12934	151	1	[	[	X
fbem-12934	151	2	17	17	NUM
fbem-12934	151	3	]	]	X
fbem-12934	151	4	wiertz	wiertz	NOUN
fbem-12934	151	5	c	c	NOUN
fbem-12934	151	6	,	,	PUNCT
fbem-12934	151	7	ruyter	ruyter	PROPN
fbem-12934	151	8	k	k	PROPN
fbem-12934	151	9	d.	d.	PROPN
fbem-12934	151	10	beyond	beyond	ADP
fbem-12934	151	11	the	the	DET
fbem-12934	151	12	call	call	NOUN
fbem-12934	151	13	of	of	ADP
fbem-12934	151	14	duty	duty	NOUN
fbem-12934	151	15	:	:	PUNCT
fbem-12934	151	16	why	why	SCONJ
fbem-12934	151	17	customers	customer	NOUN
fbem-12934	151	18	contribute	contribute	VERB
fbem-12934	151	19	to	to	ADP
fbem-12934	151	20	firm	firm	NOUN
fbem-12934	151	21	-	-	PUNCT
fbem-12934	151	22	hosted	host	VERB
fbem-12934	151	23	commercial	commercial	ADJ
fbem-12934	151	24	online	online	ADJ
fbem-12934	151	25	communities[j	communities[j	NOUN
fbem-12934	151	26	]	]	PUNCT
fbem-12934	151	27	.	.	PUNCT
fbem-12934	152	1	organization	organization	NOUN
fbem-12934	152	2	studies	study	NOUN
fbem-12934	152	3	,	,	PUNCT
fbem-12934	152	4	2007	2007	NUM
fbem-12934	152	5	,	,	PUNCT
fbem-12934	152	6	28(3	28(3	NUM
fbem-12934	152	7	):	):	PUNCT
fbem-12934	152	8	347	347	NUM
fbem-12934	152	9	-	-	SYM
fbem-12934	152	10	376	376	NUM
fbem-12934	152	11	.	.	PUNCT