id	sid	tid	token	lemma	pos
fbem-13201	1	1	frontiers	frontier	NOUN
fbem-13201	1	2	in	in	ADP
fbem-13201	1	3	business	business	NOUN
fbem-13201	1	4	,	,	PUNCT
fbem-13201	1	5	economics	economic	NOUN
fbem-13201	1	6	and	and	CCONJ
fbem-13201	1	7	management	management	NOUN
fbem-13201	1	8	issn	issn	PROPN
fbem-13201	1	9	:	:	PUNCT
fbem-13201	1	10	2766	2766	NUM
fbem-13201	1	11	-	-	PUNCT
fbem-13201	1	12	824x	824x	NUM
fbem-13201	1	13	|	|	ADJ
fbem-13201	1	14	vol	vol	NOUN
fbem-13201	1	15	.	.	PUNCT
fbem-13201	2	1	11	11	NUM
fbem-13201	2	2	,	,	PUNCT
fbem-13201	2	3	no	no	INTJ
fbem-13201	2	4	.	.	NOUN
fbem-13201	2	5	3	3	NUM
fbem-13201	2	6	,	,	PUNCT
fbem-13201	2	7	2023	2023	NUM
fbem-13201	2	8	121	121	NUM
fbem-13201	2	9	study	study	NOUN
fbem-13201	2	10	of	of	ADP
fbem-13201	2	11	the	the	DET
fbem-13201	2	12	acceptance	acceptance	NOUN
fbem-13201	2	13	and	and	CCONJ
fbem-13201	2	14	purchase	purchase	NOUN
fbem-13201	2	15	behavior	behavior	NOUN
fbem-13201	2	16	of	of	ADP
fbem-13201	2	17	college	college	NOUN
fbem-13201	2	18	students	student	NOUN
fbem-13201	2	19	'	'	PART
fbem-13201	2	20	audience	audience	NOUN
fbem-13201	2	21	by	by	ADP
fbem-13201	2	22	bilibili	bilibili	ADJ
fbem-13201	2	23	video	video	NOUN
fbem-13201	2	24	insertion	insertion	NOUN
fbem-13201	2	25	advertising	advertise	VERB
fbem-13201	2	26	yilin	yilin	PROPN
fbem-13201	2	27	wang1	wang1	PROPN
fbem-13201	2	28	,	,	PUNCT
fbem-13201	2	29	a	a	DET
fbem-13201	2	30	1institute	1institute	NUM
fbem-13201	2	31	of	of	ADP
fbem-13201	2	32	problem	problem	NOUN
fbem-13201	2	33	solving	solving	NOUN
fbem-13201	2	34	,	,	PUNCT
fbem-13201	2	35	hunan	hunan	PROPN
fbem-13201	2	36	agriculture	agriculture	PROPN
fbem-13201	2	37	university	university	PROPN
fbem-13201	2	38	,	,	PUNCT
fbem-13201	2	39	changsha	changsha	PROPN
fbem-13201	2	40	,	,	PUNCT
fbem-13201	2	41	410128	410128	NUM
fbem-13201	2	42	,	,	PUNCT
fbem-13201	2	43	china	china	PROPN
fbem-13201	2	44	ayl_wang_@outlook.com	ayl_wang_@outlook.com	PROPN
fbem-13201	2	45	abstract	abstract	PROPN
fbem-13201	2	46	:	:	PUNCT
fbem-13201	2	47	with	with	ADP
fbem-13201	2	48	the	the	DET
fbem-13201	2	49	advent	advent	NOUN
fbem-13201	2	50	of	of	ADP
fbem-13201	2	51	the	the	DET
fbem-13201	2	52	5	5	NUM
fbem-13201	2	53	g	g	PROPN
fbem-13201	2	54	network	network	NOUN
fbem-13201	2	55	era	era	NOUN
fbem-13201	2	56	,	,	PUNCT
fbem-13201	2	57	the	the	DET
fbem-13201	2	58	use	use	NOUN
fbem-13201	2	59	of	of	ADP
fbem-13201	2	60	smart	smart	ADJ
fbem-13201	2	61	phones	phone	NOUN
fbem-13201	2	62	has	have	AUX
fbem-13201	2	63	been	be	AUX
fbem-13201	2	64	popularized	popularize	VERB
fbem-13201	2	65	,	,	PUNCT
fbem-13201	2	66	and	and	CCONJ
fbem-13201	2	67	various	various	ADJ
fbem-13201	2	68	short	short	ADJ
fbem-13201	2	69	video	video	NOUN
fbem-13201	2	70	software	software	NOUN
fbem-13201	2	71	platforms	platform	NOUN
fbem-13201	2	72	have	have	AUX
fbem-13201	2	73	risen	rise	VERB
fbem-13201	2	74	rapidly	rapidly	ADV
fbem-13201	2	75	.	.	PUNCT
fbem-13201	3	1	the	the	DET
fbem-13201	3	2	short	short	ADJ
fbem-13201	3	3	video	video	NOUN
fbem-13201	3	4	platform	platform	NOUN
fbem-13201	3	5	gathers	gather	VERB
fbem-13201	3	6	a	a	DET
fbem-13201	3	7	large	large	ADJ
fbem-13201	3	8	user	user	NOUN
fbem-13201	3	9	group	group	NOUN
fbem-13201	3	10	and	and	CCONJ
fbem-13201	3	11	a	a	DET
fbem-13201	3	12	large	large	ADJ
fbem-13201	3	13	number	number	NOUN
fbem-13201	3	14	of	of	ADP
fbem-13201	3	15	acg	acg	PROPN
fbem-13201	3	16	original	original	ADJ
fbem-13201	3	17	video	video	NOUN
fbem-13201	3	18	creators	creator	NOUN
fbem-13201	3	19	.	.	PUNCT
fbem-13201	4	1	in	in	ADP
fbem-13201	4	2	the	the	DET
fbem-13201	4	3	internet	internet	NOUN
fbem-13201	4	4	era	era	NOUN
fbem-13201	4	5	,	,	PUNCT
fbem-13201	4	6	traffic	traffic	NOUN
fbem-13201	4	7	monetization	monetization	NOUN
fbem-13201	4	8	capabilities	capability	NOUN
fbem-13201	4	9	are	be	AUX
fbem-13201	4	10	strong	strong	ADJ
fbem-13201	4	11	,	,	PUNCT
fbem-13201	4	12	and	and	CCONJ
fbem-13201	4	13	advertisers	advertiser	NOUN
fbem-13201	4	14	are	be	AUX
fbem-13201	4	15	setting	set	VERB
fbem-13201	4	16	their	their	PRON
fbem-13201	4	17	sights	sight	NOUN
fbem-13201	4	18	on	on	ADP
fbem-13201	4	19	short	short	ADJ
fbem-13201	4	20	video	video	NOUN
fbem-13201	4	21	platforms	platform	NOUN
fbem-13201	4	22	,	,	PUNCT
fbem-13201	4	23	bringing	bring	VERB
fbem-13201	4	24	new	new	ADJ
fbem-13201	4	25	business	business	NOUN
fbem-13201	4	26	to	to	ADP
fbem-13201	4	27	advertisers	advertiser	NOUN
fbem-13201	4	28	and	and	CCONJ
fbem-13201	4	29	content	content	NOUN
fbem-13201	4	30	creators	creator	NOUN
fbem-13201	4	31	.	.	PUNCT
fbem-13201	5	1	this	this	DET
fbem-13201	5	2	study	study	NOUN
fbem-13201	5	3	takes	take	VERB
fbem-13201	5	4	the	the	DET
fbem-13201	5	5	short	short	ADJ
fbem-13201	5	6	video	video	NOUN
fbem-13201	5	7	insertion	insertion	NOUN
fbem-13201	5	8	advertisement	advertisement	NOUN
fbem-13201	5	9	of	of	ADP
fbem-13201	5	10	the	the	DET
fbem-13201	5	11	b	b	NOUN
fbem-13201	5	12	-	-	PUNCT
fbem-13201	5	13	station	station	NOUN
fbem-13201	5	14	app	app	NOUN
fbem-13201	5	15	as	as	ADP
fbem-13201	5	16	the	the	DET
fbem-13201	5	17	research	research	NOUN
fbem-13201	5	18	object	object	NOUN
fbem-13201	5	19	,	,	PUNCT
fbem-13201	5	20	and	and	CCONJ
fbem-13201	5	21	studies	study	VERB
fbem-13201	5	22	the	the	DET
fbem-13201	5	23	factors	factor	NOUN
fbem-13201	5	24	of	of	ADP
fbem-13201	5	25	content	content	ADJ
fbem-13201	5	26	creation	creation	NOUN
fbem-13201	5	27	in	in	ADP
fbem-13201	5	28	the	the	DET
fbem-13201	5	29	video	video	NOUN
fbem-13201	5	30	insertion	insertion	NOUN
fbem-13201	5	31	advertisement	advertisement	NOUN
fbem-13201	5	32	from	from	ADP
fbem-13201	5	33	the	the	DET
fbem-13201	5	34	aspects	aspect	NOUN
fbem-13201	5	35	of	of	ADP
fbem-13201	5	36	audience	audience	NOUN
fbem-13201	5	37	acceptance	acceptance	NOUN
fbem-13201	5	38	willingness	willingness	NOUN
fbem-13201	5	39	and	and	CCONJ
fbem-13201	5	40	purchase	purchase	NOUN
fbem-13201	5	41	behavior	behavior	NOUN
fbem-13201	5	42	.	.	PUNCT
fbem-13201	6	1	this	this	DET
fbem-13201	6	2	paper	paper	NOUN
fbem-13201	6	3	takes	take	VERB
fbem-13201	6	4	the	the	DET
fbem-13201	6	5	utaut	utaut	NOUN
fbem-13201	6	6	model	model	NOUN
fbem-13201	6	7	as	as	ADP
fbem-13201	6	8	the	the	DET
fbem-13201	6	9	theoretical	theoretical	ADJ
fbem-13201	6	10	basis	basis	NOUN
fbem-13201	6	11	for	for	ADP
fbem-13201	6	12	research	research	NOUN
fbem-13201	6	13	,	,	PUNCT
fbem-13201	6	14	and	and	CCONJ
fbem-13201	6	15	simplifies	simplifie	NOUN
fbem-13201	6	16	and	and	CCONJ
fbem-13201	6	17	modifies	modify	VERB
fbem-13201	6	18	it	it	PRON
fbem-13201	6	19	according	accord	VERB
fbem-13201	6	20	to	to	ADP
fbem-13201	6	21	the	the	DET
fbem-13201	6	22	utaut	utaut	PROPN
fbem-13201	6	23	model	model	NOUN
fbem-13201	6	24	,	,	PUNCT
fbem-13201	6	25	and	and	CCONJ
fbem-13201	6	26	becomes	become	VERB
fbem-13201	6	27	entertaining	entertaining	ADJ
fbem-13201	6	28	,	,	PUNCT
fbem-13201	6	29	creative	creative	ADJ
fbem-13201	6	30	,	,	PUNCT
fbem-13201	6	31	willing	willing	ADJ
fbem-13201	6	32	to	to	PART
fbem-13201	6	33	accept	accept	VERB
fbem-13201	6	34	and	and	CCONJ
fbem-13201	6	35	purchase	purchase	VERB
fbem-13201	6	36	behavior	behavior	NOUN
fbem-13201	6	37	.	.	PUNCT
fbem-13201	7	1	the	the	DET
fbem-13201	7	2	research	research	NOUN
fbem-13201	7	3	method	method	NOUN
fbem-13201	7	4	is	be	AUX
fbem-13201	7	5	a	a	DET
fbem-13201	7	6	questionnaire	questionnaire	NOUN
fbem-13201	7	7	method	method	NOUN
fbem-13201	7	8	,	,	PUNCT
fbem-13201	7	9	which	which	PRON
fbem-13201	7	10	collects	collect	VERB
fbem-13201	7	11	data	datum	NOUN
fbem-13201	7	12	and	and	CCONJ
fbem-13201	7	13	draws	draw	VERB
fbem-13201	7	14	conclusions	conclusion	NOUN
fbem-13201	7	15	....	....	PUNCT
fbem-13201	8	1	keywords	keyword	NOUN
fbem-13201	8	2	:	:	PUNCT
fbem-13201	8	3	insert	insert	VERB
fbem-13201	8	4	ads	ad	NOUN
fbem-13201	8	5	into	into	ADP
fbem-13201	8	6	short	short	ADJ
fbem-13201	8	7	videos	video	NOUN
fbem-13201	8	8	,	,	PUNCT
fbem-13201	8	9	university	university	NOUN
fbem-13201	8	10	student	student	NOUN
fbem-13201	8	11	audience	audience	NOUN
fbem-13201	8	12	,	,	PUNCT
fbem-13201	8	13	utaut	utaut	PROPN
fbem-13201	8	14	model	model	NOUN
fbem-13201	8	15	.	.	PUNCT
fbem-13201	9	1	1	1	X
fbem-13201	9	2	.	.	X
fbem-13201	9	3	introduction	introduction	NOUN
fbem-13201	9	4	1.1	1.1	NUM
fbem-13201	9	5	.	.	PUNCT
fbem-13201	10	1	research	research	NOUN
fbem-13201	10	2	background	background	NOUN
fbem-13201	10	3	with	with	ADP
fbem-13201	10	4	the	the	DET
fbem-13201	10	5	development	development	NOUN
fbem-13201	10	6	of	of	ADP
fbem-13201	10	7	5	5	NUM
fbem-13201	10	8	g	g	NOUN
fbem-13201	10	9	networks	network	NOUN
fbem-13201	10	10	and	and	CCONJ
fbem-13201	10	11	the	the	DET
fbem-13201	10	12	internet	internet	NOUN
fbem-13201	10	13	,	,	PUNCT
fbem-13201	10	14	short	short	ADJ
fbem-13201	10	15	video	video	NOUN
fbem-13201	10	16	platforms	platform	NOUN
fbem-13201	10	17	have	have	AUX
fbem-13201	10	18	emerged	emerge	VERB
fbem-13201	10	19	.	.	PUNCT
fbem-13201	11	1	the	the	DET
fbem-13201	11	2	influence	influence	NOUN
fbem-13201	11	3	of	of	ADP
fbem-13201	11	4	traditional	traditional	ADJ
fbem-13201	11	5	print	print	NOUN
fbem-13201	11	6	media	medium	NOUN
fbem-13201	11	7	and	and	CCONJ
fbem-13201	11	8	tv	tv	NOUN
fbem-13201	11	9	series	series	NOUN
fbem-13201	11	10	advertising	advertising	NOUN
fbem-13201	11	11	has	have	AUX
fbem-13201	11	12	gradually	gradually	ADV
fbem-13201	11	13	decreased	decrease	VERB
fbem-13201	11	14	,	,	PUNCT
fbem-13201	11	15	the	the	DET
fbem-13201	11	16	method	method	NOUN
fbem-13201	11	17	of	of	ADP
fbem-13201	11	18	disseminating	disseminate	VERB
fbem-13201	11	19	information	information	NOUN
fbem-13201	11	20	has	have	AUX
fbem-13201	11	21	departed	depart	VERB
fbem-13201	11	22	from	from	ADP
fbem-13201	11	23	the	the	DET
fbem-13201	11	24	inherent	inherent	ADJ
fbem-13201	11	25	model	model	NOUN
fbem-13201	11	26	,	,	PUNCT
fbem-13201	11	27	and	and	CCONJ
fbem-13201	11	28	the	the	DET
fbem-13201	11	29	development	development	NOUN
fbem-13201	11	30	of	of	ADP
fbem-13201	11	31	science	science	NOUN
fbem-13201	11	32	and	and	CCONJ
fbem-13201	11	33	technology	technology	NOUN
fbem-13201	11	34	has	have	AUX
fbem-13201	11	35	provided	provide	VERB
fbem-13201	11	36	people	people	NOUN
fbem-13201	11	37	with	with	ADP
fbem-13201	11	38	a	a	DET
fbem-13201	11	39	new	new	ADJ
fbem-13201	11	40	platform	platform	NOUN
fbem-13201	11	41	for	for	ADP
fbem-13201	11	42	obtaining	obtain	VERB
fbem-13201	11	43	information	information	NOUN
fbem-13201	11	44	.	.	PUNCT
fbem-13201	12	1	the	the	DET
fbem-13201	12	2	widespread	widespread	ADJ
fbem-13201	12	3	use	use	NOUN
fbem-13201	12	4	of	of	ADP
fbem-13201	12	5	video	video	NOUN
fbem-13201	12	6	platforms	platform	NOUN
fbem-13201	12	7	such	such	ADJ
fbem-13201	12	8	as	as	ADP
fbem-13201	12	9	douyin	douyin	PROPN
fbem-13201	12	10	,	,	PUNCT
fbem-13201	12	11	kuaishou	kuaishou	NOUN
fbem-13201	12	12	,	,	PUNCT
fbem-13201	12	13	and	and	CCONJ
fbem-13201	12	14	station	station	NOUN
fbem-13201	12	15	b	b	PROPN
fbem-13201	12	16	makes	make	VERB
fbem-13201	12	17	the	the	DET
fbem-13201	12	18	dissemination	dissemination	NOUN
fbem-13201	12	19	of	of	ADP
fbem-13201	12	20	information	information	NOUN
fbem-13201	12	21	faster	fast	ADV
fbem-13201	12	22	and	and	CCONJ
fbem-13201	12	23	more	more	ADV
fbem-13201	12	24	convenient	convenient	ADJ
fbem-13201	12	25	,	,	PUNCT
fbem-13201	12	26	and	and	CCONJ
fbem-13201	12	27	the	the	DET
fbem-13201	12	28	way	way	NOUN
fbem-13201	12	29	to	to	PART
fbem-13201	12	30	obtain	obtain	VERB
fbem-13201	12	31	information	information	NOUN
fbem-13201	12	32	is	be	AUX
fbem-13201	12	33	more	more	ADV
fbem-13201	12	34	diverse	diverse	ADJ
fbem-13201	12	35	,	,	PUNCT
fbem-13201	12	36	interesting	interesting	ADJ
fbem-13201	12	37	and	and	CCONJ
fbem-13201	12	38	convenient	convenient	ADJ
fbem-13201	12	39	.	.	PUNCT
fbem-13201	13	1	the	the	DET
fbem-13201	13	2	mobile	mobile	ADJ
fbem-13201	13	3	video	video	NOUN
fbem-13201	13	4	method	method	NOUN
fbem-13201	13	5	makes	make	VERB
fbem-13201	13	6	the	the	DET
fbem-13201	13	7	content	content	NOUN
fbem-13201	13	8	dissemination	dissemination	NOUN
fbem-13201	13	9	more	more	ADV
fbem-13201	13	10	diverse	diverse	ADJ
fbem-13201	13	11	,	,	PUNCT
fbem-13201	13	12	can	can	AUX
fbem-13201	13	13	be	be	AUX
fbem-13201	13	14	continuously	continuously	ADV
fbem-13201	13	15	produced	produce	VERB
fbem-13201	13	16	,	,	PUNCT
fbem-13201	13	17	and	and	CCONJ
fbem-13201	13	18	the	the	DET
fbem-13201	13	19	huge	huge	ADJ
fbem-13201	13	20	traffic	traffic	NOUN
fbem-13201	13	21	that	that	PRON
fbem-13201	13	22	comes	come	VERB
fbem-13201	13	23	with	with	ADP
fbem-13201	13	24	it	it	PRON
fbem-13201	13	25	also	also	ADV
fbem-13201	13	26	makes	make	VERB
fbem-13201	13	27	the	the	DET
fbem-13201	13	28	video	video	NOUN
fbem-13201	13	29	have	have	VERB
fbem-13201	13	30	high	high	ADJ
fbem-13201	13	31	business	business	NOUN
fbem-13201	13	32	value	value	NOUN
fbem-13201	13	33	.	.	PUNCT
fbem-13201	14	1	various	various	ADJ
fbem-13201	14	2	mobile	mobile	ADJ
fbem-13201	14	3	short	short	ADJ
fbem-13201	14	4	video	video	NOUN
fbem-13201	14	5	platforms	platform	NOUN
fbem-13201	14	6	have	have	AUX
fbem-13201	14	7	emerged	emerge	VERB
fbem-13201	14	8	,	,	PUNCT
fbem-13201	14	9	such	such	ADJ
fbem-13201	14	10	as	as	ADP
fbem-13201	14	11	tiktok	tiktok	ADJ
fbem-13201	14	12	,	,	PUNCT
fbem-13201	14	13	kuaishou	kuaishou	ADJ
fbem-13201	14	14	,	,	PUNCT
fbem-13201	14	15	bilibili	bilibili	ADJ
fbem-13201	14	16	,	,	PUNCT
fbem-13201	14	17	etc	etc	X
fbem-13201	14	18	.	.	X
fbem-13201	15	1	the	the	DET
fbem-13201	15	2	way	way	NOUN
fbem-13201	15	3	people	people	NOUN
fbem-13201	15	4	are	be	AUX
fbem-13201	15	5	entertained	entertain	VERB
fbem-13201	15	6	has	have	AUX
fbem-13201	15	7	changed	change	VERB
fbem-13201	15	8	dramatically	dramatically	ADV
fbem-13201	15	9	,	,	PUNCT
fbem-13201	15	10	and	and	CCONJ
fbem-13201	15	11	people	people	NOUN
fbem-13201	15	12	are	be	AUX
fbem-13201	15	13	starting	start	VERB
fbem-13201	15	14	to	to	PART
fbem-13201	15	15	use	use	VERB
fbem-13201	15	16	fragmented	fragmented	ADJ
fbem-13201	15	17	time	time	NOUN
fbem-13201	15	18	for	for	ADP
fbem-13201	15	19	leisure	leisure	NOUN
fbem-13201	15	20	and	and	CCONJ
fbem-13201	15	21	information	information	NOUN
fbem-13201	15	22	.	.	PUNCT
fbem-13201	16	1	the	the	DET
fbem-13201	16	2	short	short	ADJ
fbem-13201	16	3	video	video	NOUN
fbem-13201	16	4	industry	industry	NOUN
fbem-13201	16	5	has	have	AUX
fbem-13201	16	6	seen	see	VERB
fbem-13201	16	7	a	a	DET
fbem-13201	16	8	spurt	spurt	NOUN
fbem-13201	16	9	in	in	ADP
fbem-13201	16	10	just	just	ADV
fbem-13201	16	11	a	a	DET
fbem-13201	16	12	few	few	ADJ
fbem-13201	16	13	years	year	NOUN
fbem-13201	16	14	,	,	PUNCT
fbem-13201	16	15	and	and	CCONJ
fbem-13201	16	16	highquality	highquality	NOUN
fbem-13201	16	17	videos	video	NOUN
fbem-13201	16	18	come	come	VERB
fbem-13201	16	19	with	with	ADP
fbem-13201	16	20	great	great	ADJ
fbem-13201	16	21	traffic	traffic	NOUN
fbem-13201	16	22	and	and	CCONJ
fbem-13201	16	23	can	can	AUX
fbem-13201	16	24	be	be	AUX
fbem-13201	16	25	monetized	monetize	VERB
fbem-13201	16	26	.	.	PUNCT
fbem-13201	17	1	as	as	ADP
fbem-13201	17	2	a	a	DET
fbem-13201	17	3	result	result	NOUN
fbem-13201	17	4	,	,	PUNCT
fbem-13201	17	5	a	a	DET
fbem-13201	17	6	large	large	ADJ
fbem-13201	17	7	number	number	NOUN
fbem-13201	17	8	of	of	ADP
fbem-13201	17	9	excellent	excellent	ADJ
fbem-13201	17	10	ucg	ucg	PROPN
fbem-13201	17	11	original	original	ADJ
fbem-13201	17	12	content	content	NOUN
fbem-13201	17	13	creators	creator	NOUN
fbem-13201	17	14	have	have	AUX
fbem-13201	17	15	emerged	emerge	VERB
fbem-13201	17	16	,	,	PUNCT
fbem-13201	17	17	using	use	VERB
fbem-13201	17	18	their	their	PRON
fbem-13201	17	19	own	own	ADJ
fbem-13201	17	20	advantages	advantage	NOUN
fbem-13201	17	21	to	to	PART
fbem-13201	17	22	combine	combine	VERB
fbem-13201	17	23	with	with	ADP
fbem-13201	17	24	video	video	NOUN
fbem-13201	17	25	content	content	NOUN
fbem-13201	17	26	to	to	PART
fbem-13201	17	27	achieve	achieve	VERB
fbem-13201	17	28	the	the	DET
fbem-13201	17	29	purpose	purpose	NOUN
fbem-13201	17	30	of	of	ADP
fbem-13201	17	31	attracting	attract	VERB
fbem-13201	17	32	fans	fan	NOUN
fbem-13201	17	33	,	,	PUNCT
fbem-13201	17	34	and	and	CCONJ
fbem-13201	17	35	the	the	DET
fbem-13201	17	36	huge	huge	ADJ
fbem-13201	17	37	number	number	NOUN
fbem-13201	17	38	of	of	ADP
fbem-13201	17	39	fans	fan	NOUN
fbem-13201	17	40	is	be	AUX
fbem-13201	17	41	also	also	ADV
fbem-13201	17	42	a	a	DET
fbem-13201	17	43	great	great	ADJ
fbem-13201	17	44	advantage	advantage	NOUN
fbem-13201	17	45	for	for	ADP
fbem-13201	17	46	monetizing	monetize	VERB
fbem-13201	17	47	traffic	traffic	NOUN
fbem-13201	17	48	within	within	ADP
fbem-13201	17	49	the	the	DET
fbem-13201	17	50	platform	platform	NOUN
fbem-13201	17	51	.	.	PUNCT
fbem-13201	18	1	the	the	DET
fbem-13201	18	2	modern	modern	ADJ
fbem-13201	18	3	pace	pace	NOUN
fbem-13201	18	4	is	be	AUX
fbem-13201	18	5	getting	get	VERB
fbem-13201	18	6	faster	fast	ADJ
fbem-13201	18	7	and	and	CCONJ
fbem-13201	18	8	faster	fast	ADV
fbem-13201	18	9	,	,	PUNCT
fbem-13201	18	10	and	and	CCONJ
fbem-13201	18	11	the	the	DET
fbem-13201	18	12	relaxed	relaxed	ADJ
fbem-13201	18	13	way	way	NOUN
fbem-13201	18	14	of	of	ADP
fbem-13201	18	15	watching	watch	VERB
fbem-13201	18	16	videos	video	NOUN
fbem-13201	18	17	is	be	AUX
fbem-13201	18	18	more	more	ADV
fbem-13201	18	19	suitable	suitable	ADJ
fbem-13201	18	20	for	for	ADP
fbem-13201	18	21	people	people	NOUN
fbem-13201	18	22	's	's	PART
fbem-13201	18	23	habits	habit	NOUN
fbem-13201	18	24	of	of	ADP
fbem-13201	18	25	fragmented	fragmented	ADJ
fbem-13201	18	26	access	access	NOUN
fbem-13201	18	27	to	to	ADP
fbem-13201	18	28	information	information	NOUN
fbem-13201	18	29	.	.	PUNCT
fbem-13201	19	1	more	more	ADJ
fbem-13201	19	2	and	and	CCONJ
fbem-13201	19	3	more	more	ADJ
fbem-13201	19	4	people	people	NOUN
fbem-13201	19	5	choose	choose	VERB
fbem-13201	19	6	to	to	PART
fbem-13201	19	7	live	live	VERB
fbem-13201	19	8	,	,	PUNCT
fbem-13201	19	9	shop	shop	VERB
fbem-13201	19	10	and	and	CCONJ
fbem-13201	19	11	entertain	entertain	VERB
fbem-13201	19	12	online	online	PROPN
fbem-13201	19	13	,	,	PUNCT
fbem-13201	19	14	which	which	PRON
fbem-13201	19	15	has	have	AUX
fbem-13201	19	16	promoted	promote	VERB
fbem-13201	19	17	the	the	DET
fbem-13201	19	18	development	development	NOUN
fbem-13201	19	19	of	of	ADP
fbem-13201	19	20	video	video	NOUN
fbem-13201	19	21	platforms	platform	NOUN
fbem-13201	19	22	.	.	PUNCT
fbem-13201	20	1	advertisers	advertiser	NOUN
fbem-13201	20	2	have	have	AUX
fbem-13201	20	3	also	also	ADV
fbem-13201	20	4	actively	actively	ADV
fbem-13201	20	5	entered	enter	VERB
fbem-13201	20	6	the	the	DET
fbem-13201	20	7	era	era	NOUN
fbem-13201	20	8	of	of	ADP
fbem-13201	20	9	new	new	ADJ
fbem-13201	20	10	media	medium	NOUN
fbem-13201	20	11	,	,	PUNCT
fbem-13201	20	12	and	and	CCONJ
fbem-13201	20	13	in	in	ADP
fbem-13201	20	14	recent	recent	ADJ
fbem-13201	20	15	years	year	NOUN
fbem-13201	20	16	,	,	PUNCT
fbem-13201	20	17	major	major	ADJ
fbem-13201	20	18	video	video	NOUN
fbem-13201	20	19	platforms	platform	NOUN
fbem-13201	20	20	and	and	CCONJ
fbem-13201	20	21	advertisers	advertiser	NOUN
fbem-13201	20	22	have	have	AUX
fbem-13201	20	23	explored	explore	VERB
fbem-13201	20	24	business	business	NOUN
fbem-13201	20	25	models	model	NOUN
fbem-13201	20	26	and	and	CCONJ
fbem-13201	20	27	made	make	VERB
fbem-13201	20	28	great	great	ADJ
fbem-13201	20	29	achievements	achievement	NOUN
fbem-13201	20	30	in	in	ADP
fbem-13201	20	31	ad	ad	NOUN
fbem-13201	20	32	placement	placement	NOUN
fbem-13201	20	33	.	.	PUNCT
fbem-13201	21	1	keeping	keep	VERB
fbem-13201	21	2	up	up	ADP
fbem-13201	21	3	with	with	ADP
fbem-13201	21	4	hot	hot	ADJ
fbem-13201	21	5	spots	spot	NOUN
fbem-13201	21	6	and	and	CCONJ
fbem-13201	21	7	attracting	attract	VERB
fbem-13201	21	8	traffic	traffic	NOUN
fbem-13201	21	9	has	have	AUX
fbem-13201	21	10	become	become	VERB
fbem-13201	21	11	an	an	DET
fbem-13201	21	12	important	important	ADJ
fbem-13201	21	13	monetization	monetization	NOUN
fbem-13201	21	14	condition	condition	NOUN
fbem-13201	21	15	for	for	ADP
fbem-13201	21	16	short	short	ADJ
fbem-13201	21	17	video	video	NOUN
fbem-13201	21	18	platforms	platform	NOUN
fbem-13201	21	19	.	.	PUNCT
fbem-13201	22	1	as	as	ADP
fbem-13201	22	2	a	a	DET
fbem-13201	22	3	young	young	ADJ
fbem-13201	22	4	community	community	NOUN
fbem-13201	22	5	,	,	PUNCT
fbem-13201	22	6	bilibili	bilibili	PROPN
fbem-13201	22	7	has	have	AUX
fbem-13201	22	8	gradually	gradually	ADV
fbem-13201	22	9	developed	develop	VERB
fbem-13201	22	10	in	in	ADP
fbem-13201	22	11	recent	recent	ADJ
fbem-13201	22	12	years	year	NOUN
fbem-13201	22	13	to	to	PART
fbem-13201	22	14	become	become	VERB
fbem-13201	22	15	a	a	DET
fbem-13201	22	16	popular	popular	ADJ
fbem-13201	22	17	video	video	NOUN
fbem-13201	22	18	platform	platform	NOUN
fbem-13201	22	19	that	that	PRON
fbem-13201	22	20	makes	make	VERB
fbem-13201	22	21	a	a	DET
fbem-13201	22	22	fortune	fortune	NOUN
fbem-13201	22	23	in	in	ADP
fbem-13201	22	24	the	the	DET
fbem-13201	22	25	second	second	ADJ
fbem-13201	22	26	dimension	dimension	NOUN
fbem-13201	22	27	,	,	PUNCT
fbem-13201	22	28	and	and	CCONJ
fbem-13201	22	29	also	also	ADV
fbem-13201	22	30	actively	actively	ADV
fbem-13201	22	31	explores	explore	VERB
fbem-13201	22	32	the	the	DET
fbem-13201	22	33	commercialization	commercialization	NOUN
fbem-13201	22	34	line	line	NOUN
fbem-13201	22	35	of	of	ADP
fbem-13201	22	36	video	video	NOUN
fbem-13201	22	37	creation	creation	NOUN
fbem-13201	22	38	,	,	PUNCT
fbem-13201	22	39	so	so	SCONJ
fbem-13201	22	40	that	that	SCONJ
fbem-13201	22	41	creators	creator	NOUN
fbem-13201	22	42	can	can	AUX
fbem-13201	22	43	monetize	monetize	VERB
fbem-13201	22	44	traffic	traffic	NOUN
fbem-13201	22	45	and	and	CCONJ
fbem-13201	22	46	get	get	VERB
fbem-13201	22	47	profits	profit	NOUN
fbem-13201	22	48	through	through	ADP
fbem-13201	22	49	advertising	advertising	NOUN
fbem-13201	22	50	placement	placement	NOUN
fbem-13201	22	51	.	.	PUNCT
fbem-13201	23	1	these	these	DET
fbem-13201	23	2	ads	ad	NOUN
fbem-13201	23	3	inserted	insert	VERB
fbem-13201	23	4	into	into	ADP
fbem-13201	23	5	short	short	ADJ
fbem-13201	23	6	videos	video	NOUN
fbem-13201	23	7	that	that	PRON
fbem-13201	23	8	drive	drive	VERB
fbem-13201	23	9	traffic	traffic	NOUN
fbem-13201	23	10	are	be	AUX
fbem-13201	23	11	called	call	VERB
fbem-13201	23	12	"	"	PUNCT
fbem-13201	23	13	video	video	NOUN
fbem-13201	23	14	insertion	insertion	NOUN
fbem-13201	23	15	ads	ad	NOUN
fbem-13201	23	16	"	"	PUNCT
fbem-13201	23	17	.	.	PUNCT
fbem-13201	24	1	while	while	SCONJ
fbem-13201	24	2	entertaining	entertain	VERB
fbem-13201	24	3	the	the	DET
fbem-13201	24	4	public	public	ADJ
fbem-13201	24	5	,	,	PUNCT
fbem-13201	24	6	short	short	ADJ
fbem-13201	24	7	videos	video	NOUN
fbem-13201	24	8	are	be	AUX
fbem-13201	24	9	essentially	essentially	ADV
fbem-13201	24	10	still	still	ADV
fbem-13201	24	11	a	a	DET
fbem-13201	24	12	marketing	marketing	NOUN
fbem-13201	24	13	means	mean	VERB
fbem-13201	24	14	to	to	PART
fbem-13201	24	15	attract	attract	VERB
fbem-13201	24	16	traffic	traffic	NOUN
fbem-13201	24	17	.	.	PUNCT
fbem-13201	25	1	the	the	DET
fbem-13201	25	2	specific	specific	ADJ
fbem-13201	25	3	relationship	relationship	NOUN
fbem-13201	25	4	between	between	ADP
fbem-13201	25	5	entertainment	entertainment	NOUN
fbem-13201	25	6	and	and	CCONJ
fbem-13201	25	7	marketing	marketing	NOUN
fbem-13201	25	8	needs	need	NOUN
fbem-13201	25	9	to	to	PART
fbem-13201	25	10	be	be	AUX
fbem-13201	25	11	further	far	ADV
fbem-13201	25	12	verified	verify	VERB
fbem-13201	25	13	through	through	ADP
fbem-13201	25	14	experiments	experiment	NOUN
fbem-13201	25	15	.	.	PUNCT
fbem-13201	26	1	therefore	therefore	ADV
fbem-13201	26	2	,	,	PUNCT
fbem-13201	26	3	it	it	PRON
fbem-13201	26	4	is	be	AUX
fbem-13201	26	5	determined	determine	VERB
fbem-13201	26	6	what	what	PRON
fbem-13201	26	7	monetization	monetization	NOUN
fbem-13201	26	8	attributes	attribute	NOUN
fbem-13201	26	9	should	should	AUX
fbem-13201	26	10	be	be	AUX
fbem-13201	26	11	included	include	VERB
fbem-13201	26	12	in	in	ADP
fbem-13201	26	13	the	the	DET
fbem-13201	26	14	short	short	ADJ
fbem-13201	26	15	video	video	NOUN
fbem-13201	26	16	insertion	insertion	NOUN
fbem-13201	26	17	and	and	CCONJ
fbem-13201	26	18	how	how	SCONJ
fbem-13201	26	19	to	to	PART
fbem-13201	26	20	create	create	VERB
fbem-13201	26	21	the	the	DET
fbem-13201	26	22	advertising	advertising	NOUN
fbem-13201	26	23	video	video	NOUN
fbem-13201	26	24	content	content	NOUN
fbem-13201	26	25	.	.	PUNCT
fbem-13201	27	1	1.2	1.2	NUM
fbem-13201	27	2	.	.	PUNCT
fbem-13201	27	3	purpose	purpose	NOUN
fbem-13201	27	4	of	of	ADP
fbem-13201	27	5	the	the	DET
fbem-13201	27	6	study	study	NOUN
fbem-13201	27	7	since	since	SCONJ
fbem-13201	27	8	the	the	DET
fbem-13201	27	9	huge	huge	ADJ
fbem-13201	27	10	monetization	monetization	NOUN
fbem-13201	27	11	rate	rate	NOUN
fbem-13201	27	12	of	of	ADP
fbem-13201	27	13	traffic	traffic	NOUN
fbem-13201	27	14	has	have	AUX
fbem-13201	27	15	attracted	attract	VERB
fbem-13201	27	16	the	the	DET
fbem-13201	27	17	attention	attention	NOUN
fbem-13201	27	18	of	of	ADP
fbem-13201	27	19	many	many	ADJ
fbem-13201	27	20	researchers	researcher	NOUN
fbem-13201	27	21	in	in	ADP
fbem-13201	27	22	recent	recent	ADJ
fbem-13201	27	23	years	year	NOUN
fbem-13201	27	24	,	,	PUNCT
fbem-13201	27	25	most	most	ADJ
fbem-13201	27	26	of	of	ADP
fbem-13201	27	27	the	the	DET
fbem-13201	27	28	research	research	NOUN
fbem-13201	27	29	directions	direction	NOUN
fbem-13201	27	30	are	be	AUX
fbem-13201	27	31	set	set	VERB
fbem-13201	27	32	as	as	ADP
fbem-13201	27	33	the	the	DET
fbem-13201	27	34	profit	profit	NOUN
fbem-13201	27	35	model	model	NOUN
fbem-13201	27	36	of	of	ADP
fbem-13201	27	37	video	video	NOUN
fbem-13201	27	38	,	,	PUNCT
fbem-13201	27	39	which	which	DET
fbem-13201	27	40	directions	direction	NOUN
fbem-13201	27	41	can	can	AUX
fbem-13201	27	42	get	get	VERB
fbem-13201	27	43	more	more	ADJ
fbem-13201	27	44	traffic	traffic	NOUN
fbem-13201	27	45	,	,	PUNCT
fbem-13201	27	46	and	and	CCONJ
fbem-13201	27	47	the	the	DET
fbem-13201	27	48	elements	element	NOUN
fbem-13201	27	49	in	in	ADP
fbem-13201	27	50	the	the	DET
fbem-13201	27	51	video	video	NOUN
fbem-13201	27	52	and	and	CCONJ
fbem-13201	27	53	the	the	DET
fbem-13201	27	54	factors	factor	NOUN
fbem-13201	27	55	of	of	ADP
fbem-13201	27	56	traffic	traffic	NOUN
fbem-13201	27	57	monetization	monetization	NOUN
fbem-13201	27	58	.	.	PUNCT
fbem-13201	28	1	however	however	ADV
fbem-13201	28	2	,	,	PUNCT
fbem-13201	28	3	there	there	PRON
fbem-13201	28	4	is	be	VERB
fbem-13201	28	5	no	no	DET
fbem-13201	28	6	systematic	systematic	ADJ
fbem-13201	28	7	study	study	NOUN
fbem-13201	28	8	on	on	ADP
fbem-13201	28	9	the	the	DET
fbem-13201	28	10	audience	audience	NOUN
fbem-13201	28	11	's	's	PART
fbem-13201	28	12	acceptance	acceptance	NOUN
fbem-13201	28	13	and	and	CCONJ
fbem-13201	28	14	purchase	purchase	NOUN
fbem-13201	28	15	intention	intention	NOUN
fbem-13201	28	16	of	of	ADP
fbem-13201	28	17	advertising	advertising	NOUN
fbem-13201	28	18	,	,	PUNCT
fbem-13201	28	19	so	so	SCONJ
fbem-13201	28	20	this	this	DET
fbem-13201	28	21	paper	paper	NOUN
fbem-13201	28	22	will	will	AUX
fbem-13201	28	23	study	study	VERB
fbem-13201	28	24	the	the	DET
fbem-13201	28	25	audience	audience	NOUN
fbem-13201	28	26	's	's	PART
fbem-13201	28	27	acceptance	acceptance	NOUN
fbem-13201	28	28	intention	intention	NOUN
fbem-13201	28	29	based	base	VERB
fbem-13201	28	30	on	on	ADP
fbem-13201	28	31	the	the	DET
fbem-13201	28	32	insertion	insertion	NOUN
fbem-13201	28	33	of	of	ADP
fbem-13201	28	34	advertisements	advertisement	NOUN
fbem-13201	28	35	in	in	ADP
fbem-13201	28	36	bilibili	bilibili	ADJ
fbem-13201	28	37	short	short	ADJ
fbem-13201	28	38	videos	video	NOUN
fbem-13201	28	39	,	,	PUNCT
fbem-13201	28	40	and	and	CCONJ
fbem-13201	28	41	explore	explore	VERB
fbem-13201	28	42	the	the	DET
fbem-13201	28	43	relationship	relationship	NOUN
fbem-13201	28	44	between	between	ADP
fbem-13201	28	45	video	video	NOUN
fbem-13201	28	46	insertion	insertion	NOUN
fbem-13201	28	47	advertisements	advertisement	NOUN
fbem-13201	28	48	and	and	CCONJ
fbem-13201	28	49	audience	audience	NOUN
fbem-13201	28	50	acceptance	acceptance	NOUN
fbem-13201	28	51	.	.	PUNCT
fbem-13201	29	1	analyze	analyze	VERB
fbem-13201	29	2	and	and	CCONJ
fbem-13201	29	3	summarize	summarize	VERB
fbem-13201	29	4	the	the	DET
fbem-13201	29	5	improvement	improvement	NOUN
fbem-13201	29	6	strategies	strategy	NOUN
fbem-13201	29	7	for	for	ADP
fbem-13201	29	8	inserting	insert	VERB
fbem-13201	29	9	ads	ad	NOUN
fbem-13201	29	10	in	in	ADP
fbem-13201	29	11	short	short	ADJ
fbem-13201	29	12	videos	video	NOUN
fbem-13201	29	13	to	to	PART
fbem-13201	29	14	achieve	achieve	VERB
fbem-13201	29	15	the	the	DET
fbem-13201	29	16	effect	effect	NOUN
fbem-13201	29	17	of	of	ADP
fbem-13201	29	18	driving	drive	VERB
fbem-13201	29	19	traffic	traffic	NOUN
fbem-13201	29	20	monetization	monetization	NOUN
fbem-13201	29	21	.	.	PUNCT
fbem-13201	30	1	short	short	ADJ
fbem-13201	30	2	video	video	NOUN
fbem-13201	30	3	insertion	insertion	NOUN
fbem-13201	30	4	advertising	advertising	NOUN
fbem-13201	30	5	needs	need	VERB
fbem-13201	30	6	to	to	PART
fbem-13201	30	7	attract	attract	VERB
fbem-13201	30	8	the	the	DET
fbem-13201	30	9	attention	attention	NOUN
fbem-13201	30	10	of	of	ADP
fbem-13201	30	11	more	more	ADJ
fbem-13201	30	12	audiences	audience	NOUN
fbem-13201	30	13	,	,	PUNCT
fbem-13201	30	14	and	and	CCONJ
fbem-13201	30	15	the	the	DET
fbem-13201	30	16	mechanism	mechanism	NOUN
fbem-13201	30	17	of	of	ADP
fbem-13201	30	18	influencing	influence	VERB
fbem-13201	30	19	audiences	audience	NOUN
fbem-13201	30	20	'	'	PART
fbem-13201	30	21	attitude	attitude	NOUN
fbem-13201	30	22	towards	towards	ADP
fbem-13201	30	23	short	short	ADJ
fbem-13201	30	24	video	video	NOUN
fbem-13201	30	25	insertion	insertion	NOUN
fbem-13201	30	26	advertising	advertising	NOUN
fbem-13201	30	27	is	be	AUX
fbem-13201	30	28	studied	study	VERB
fbem-13201	30	29	with	with	ADP
fbem-13201	30	30	the	the	DET
fbem-13201	30	31	bilibili	bilibili	ADJ
fbem-13201	30	32	platform	platform	NOUN
fbem-13201	30	33	as	as	ADP
fbem-13201	30	34	the	the	DET
fbem-13201	30	35	carrier	carrier	NOUN
fbem-13201	30	36	.	.	PUNCT
fbem-13201	31	1	the	the	DET
fbem-13201	31	2	revenue	revenue	NOUN
fbem-13201	31	3	of	of	ADP
fbem-13201	31	4	creators	creator	NOUN
fbem-13201	31	5	on	on	ADP
fbem-13201	31	6	the	the	DET
fbem-13201	31	7	bilibili	bilibili	ADJ
fbem-13201	31	8	platform	platform	NOUN
fbem-13201	31	9	is	be	AUX
fbem-13201	31	10	directly	directly	ADV
fbem-13201	31	11	supported	support	VERB
fbem-13201	31	12	by	by	ADP
fbem-13201	31	13	platform	platform	NOUN
fbem-13201	31	14	creation	creation	NOUN
fbem-13201	31	15	incentives	incentive	NOUN
fbem-13201	31	16	,	,	PUNCT
fbem-13201	31	17	fan	fan	NOUN
fbem-13201	31	18	"	"	PUNCT
fbem-13201	31	19	charging	charge	VERB
fbem-13201	31	20	"	"	PUNCT
fbem-13201	31	21	,	,	PUNCT
fbem-13201	31	22	and	and	CCONJ
fbem-13201	31	23	most	most	ADJ
fbem-13201	31	24	high	high	ADJ
fbem-13201	31	25	-	-	PUNCT
fbem-13201	31	26	quality	quality	NOUN
fbem-13201	31	27	videos	video	NOUN
fbem-13201	31	28	with	with	ADP
fbem-13201	31	29	promotion	promotion	NOUN
fbem-13201	31	30	have	have	VERB
fbem-13201	31	31	similar	similar	ADJ
fbem-13201	31	32	factors	factor	NOUN
fbem-13201	31	33	,	,	PUNCT
fbem-13201	31	34	that	that	ADV
fbem-13201	31	35	is	is	ADV
fbem-13201	31	36	,	,	PUNCT
fbem-13201	31	37	entertainment	entertainment	NOUN
fbem-13201	31	38	and	and	CCONJ
fbem-13201	31	39	creativity	creativity	NOUN
fbem-13201	31	40	,	,	PUNCT
fbem-13201	31	41	122	122	NUM
fbem-13201	31	42	which	which	PRON
fbem-13201	31	43	led	lead	VERB
fbem-13201	31	44	to	to	ADP
fbem-13201	31	45	this	this	DET
fbem-13201	31	46	research	research	NOUN
fbem-13201	31	47	.	.	PUNCT
fbem-13201	32	1	advertising	advertising	NOUN
fbem-13201	32	2	communication	communication	NOUN
fbem-13201	32	3	should	should	AUX
fbem-13201	32	4	not	not	PART
fbem-13201	32	5	only	only	ADV
fbem-13201	32	6	pay	pay	VERB
fbem-13201	32	7	attention	attention	NOUN
fbem-13201	32	8	to	to	ADP
fbem-13201	32	9	the	the	DET
fbem-13201	32	10	communication	communication	NOUN
fbem-13201	32	11	method	method	NOUN
fbem-13201	32	12	and	and	CCONJ
fbem-13201	32	13	communication	communication	NOUN
fbem-13201	32	14	effect	effect	NOUN
fbem-13201	32	15	,	,	PUNCT
fbem-13201	32	16	but	but	CCONJ
fbem-13201	32	17	also	also	ADV
fbem-13201	32	18	be	be	AUX
fbem-13201	32	19	based	base	VERB
fbem-13201	32	20	on	on	ADP
fbem-13201	32	21	the	the	DET
fbem-13201	32	22	audience	audience	NOUN
fbem-13201	32	23	,	,	PUNCT
fbem-13201	32	24	so	so	ADV
fbem-13201	32	25	the	the	DET
fbem-13201	32	26	audience	audience	NOUN
fbem-13201	32	27	's	's	PART
fbem-13201	32	28	willingness	willingness	NOUN
fbem-13201	32	29	to	to	PART
fbem-13201	32	30	accept	accept	VERB
fbem-13201	32	31	is	be	AUX
fbem-13201	32	32	very	very	ADV
fbem-13201	32	33	important	important	ADJ
fbem-13201	32	34	.	.	PUNCT
fbem-13201	33	1	by	by	ADP
fbem-13201	33	2	studying	study	VERB
fbem-13201	33	3	the	the	DET
fbem-13201	33	4	specific	specific	ADJ
fbem-13201	33	5	factors	factor	NOUN
fbem-13201	33	6	of	of	ADP
fbem-13201	33	7	bilibili	bilibili	NOUN
fbem-13201	33	8	's	's	PART
fbem-13201	33	9	audience	audience	NOUN
fbem-13201	33	10	's	's	PART
fbem-13201	33	11	willingness	willingness	NOUN
fbem-13201	33	12	to	to	PART
fbem-13201	33	13	accept	accept	VERB
fbem-13201	33	14	,	,	PUNCT
fbem-13201	33	15	we	we	PRON
fbem-13201	33	16	can	can	AUX
fbem-13201	33	17	further	far	ADV
fbem-13201	33	18	indicate	indicate	VERB
fbem-13201	33	19	the	the	DET
fbem-13201	33	20	communication	communication	NOUN
fbem-13201	33	21	strategy	strategy	NOUN
fbem-13201	33	22	direction	direction	NOUN
fbem-13201	33	23	of	of	ADP
fbem-13201	33	24	inserting	insert	VERB
fbem-13201	33	25	advertisements	advertisement	NOUN
fbem-13201	33	26	in	in	ADP
fbem-13201	33	27	b	b	NOUN
fbem-13201	33	28	-	-	PUNCT
fbem-13201	33	29	site	site	NOUN
fbem-13201	33	30	videos	video	NOUN
fbem-13201	33	31	.	.	PUNCT
fbem-13201	34	1	research	research	NOUN
fbem-13201	34	2	and	and	CCONJ
fbem-13201	34	3	analysis	analysis	NOUN
fbem-13201	34	4	of	of	ADP
fbem-13201	34	5	audience	audience	NOUN
fbem-13201	34	6	acceptance	acceptance	NOUN
fbem-13201	34	7	factors	factor	NOUN
fbem-13201	34	8	for	for	ADP
fbem-13201	34	9	bilibili	bilibili	ADJ
fbem-13201	34	10	video	video	NOUN
fbem-13201	34	11	insertion	insertion	NOUN
fbem-13201	34	12	ads	ad	NOUN
fbem-13201	34	13	.	.	PUNCT
fbem-13201	35	1	some	some	DET
fbem-13201	35	2	empirical	empirical	ADJ
fbem-13201	35	3	analysis	analysis	NOUN
fbem-13201	35	4	for	for	ADP
fbem-13201	35	5	other	other	ADJ
fbem-13201	35	6	creators	creator	NOUN
fbem-13201	35	7	who	who	PRON
fbem-13201	35	8	want	want	VERB
fbem-13201	35	9	to	to	PART
fbem-13201	35	10	create	create	VERB
fbem-13201	35	11	videos	video	NOUN
fbem-13201	35	12	.	.	PUNCT
fbem-13201	36	1	1.3	1.3	NUM
fbem-13201	36	2	.	.	PUNCT
fbem-13201	37	1	research	research	NOUN
fbem-13201	37	2	methods	method	NOUN
fbem-13201	37	3	questionnaire	questionnaire	NOUN
fbem-13201	37	4	method	method	NOUN
fbem-13201	37	5	:	:	PUNCT
fbem-13201	37	6	through	through	ADP
fbem-13201	37	7	the	the	DET
fbem-13201	37	8	reference	reference	NOUN
fbem-13201	37	9	of	of	ADP
fbem-13201	37	10	the	the	DET
fbem-13201	37	11	utaut	utaut	PROPN
fbem-13201	37	12	model	model	PROPN
fbem-13201	37	13	,	,	PUNCT
fbem-13201	37	14	the	the	DET
fbem-13201	37	15	scale	scale	NOUN
fbem-13201	37	16	design	design	NOUN
fbem-13201	37	17	is	be	AUX
fbem-13201	37	18	carried	carry	VERB
fbem-13201	37	19	out	out	ADP
fbem-13201	37	20	based	base	VERB
fbem-13201	37	21	on	on	ADP
fbem-13201	37	22	the	the	DET
fbem-13201	37	23	research	research	NOUN
fbem-13201	37	24	model	model	NOUN
fbem-13201	37	25	and	and	CCONJ
fbem-13201	37	26	research	research	NOUN
fbem-13201	37	27	hypothesis	hypothesis	NOUN
fbem-13201	37	28	proposed	propose	VERB
fbem-13201	37	29	in	in	ADP
fbem-13201	37	30	this	this	DET
fbem-13201	37	31	paper	paper	NOUN
fbem-13201	37	32	,	,	PUNCT
fbem-13201	37	33	and	and	CCONJ
fbem-13201	37	34	the	the	DET
fbem-13201	37	35	questionnaire	questionnaire	NOUN
fbem-13201	37	36	is	be	AUX
fbem-13201	37	37	collected	collect	VERB
fbem-13201	37	38	on	on	ADP
fbem-13201	37	39	wechat	wechat	NOUN
fbem-13201	37	40	,	,	PUNCT
fbem-13201	37	41	and	and	CCONJ
fbem-13201	37	42	the	the	DET
fbem-13201	37	43	relevant	relevant	ADJ
fbem-13201	37	44	data	datum	NOUN
fbem-13201	37	45	are	be	AUX
fbem-13201	37	46	obtained	obtain	VERB
fbem-13201	37	47	through	through	ADP
fbem-13201	37	48	the	the	DET
fbem-13201	37	49	analysis	analysis	NOUN
fbem-13201	37	50	of	of	ADP
fbem-13201	37	51	the	the	DET
fbem-13201	37	52	sample	sample	NOUN
fbem-13201	37	53	,	,	PUNCT
fbem-13201	37	54	which	which	PRON
fbem-13201	37	55	is	be	AUX
fbem-13201	37	56	used	use	VERB
fbem-13201	37	57	as	as	ADP
fbem-13201	37	58	the	the	DET
fbem-13201	37	59	basis	basis	NOUN
fbem-13201	37	60	for	for	ADP
fbem-13201	37	61	data	datum	NOUN
fbem-13201	37	62	analysis	analysis	NOUN
fbem-13201	37	63	in	in	ADP
fbem-13201	37	64	this	this	DET
fbem-13201	37	65	paper	paper	NOUN
fbem-13201	37	66	.	.	PUNCT
fbem-13201	38	1	quantitative	quantitative	ADJ
fbem-13201	38	2	analysis	analysis	NOUN
fbem-13201	38	3	method	method	NOUN
fbem-13201	38	4	:	:	PUNCT
fbem-13201	38	5	through	through	ADP
fbem-13201	38	6	the	the	DET
fbem-13201	38	7	study	study	NOUN
fbem-13201	38	8	of	of	ADP
fbem-13201	38	9	a	a	DET
fbem-13201	38	10	large	large	ADJ
fbem-13201	38	11	number	number	NOUN
fbem-13201	38	12	of	of	ADP
fbem-13201	38	13	relevant	relevant	ADJ
fbem-13201	38	14	literature	literature	NOUN
fbem-13201	38	15	,	,	PUNCT
fbem-13201	38	16	the	the	DET
fbem-13201	38	17	hypothesis	hypothesis	NOUN
fbem-13201	38	18	model	model	NOUN
fbem-13201	38	19	of	of	ADP
fbem-13201	38	20	this	this	DET
fbem-13201	38	21	study	study	NOUN
fbem-13201	38	22	is	be	AUX
fbem-13201	38	23	established	establish	VERB
fbem-13201	38	24	,	,	PUNCT
fbem-13201	38	25	the	the	DET
fbem-13201	38	26	questionnaire	questionnaire	NOUN
fbem-13201	38	27	is	be	AUX
fbem-13201	38	28	designed	design	VERB
fbem-13201	38	29	according	accord	VERB
fbem-13201	38	30	to	to	ADP
fbem-13201	38	31	the	the	DET
fbem-13201	38	32	hypothesis	hypothesis	NOUN
fbem-13201	38	33	model	model	NOUN
fbem-13201	38	34	,	,	PUNCT
fbem-13201	38	35	the	the	DET
fbem-13201	38	36	questionnaire	questionnaire	NOUN
fbem-13201	38	37	data	datum	NOUN
fbem-13201	38	38	is	be	AUX
fbem-13201	38	39	statistically	statistically	ADV
fbem-13201	38	40	analyzed	analyze	VERB
fbem-13201	38	41	,	,	PUNCT
fbem-13201	38	42	and	and	CCONJ
fbem-13201	38	43	through	through	ADP
fbem-13201	38	44	the	the	DET
fbem-13201	38	45	quantitative	quantitative	ADJ
fbem-13201	38	46	analysis	analysis	NOUN
fbem-13201	38	47	of	of	ADP
fbem-13201	38	48	video	video	NOUN
fbem-13201	38	49	insertion	insertion	NOUN
fbem-13201	38	50	advertising	advertising	NOUN
fbem-13201	38	51	and	and	CCONJ
fbem-13201	38	52	the	the	DET
fbem-13201	38	53	analysis	analysis	NOUN
fbem-13201	38	54	of	of	ADP
fbem-13201	38	55	questionnaire	questionnaire	NOUN
fbem-13201	38	56	survey	survey	NOUN
fbem-13201	38	57	results	result	NOUN
fbem-13201	38	58	,	,	PUNCT
fbem-13201	38	59	whether	whether	SCONJ
fbem-13201	38	60	the	the	DET
fbem-13201	38	61	research	research	NOUN
fbem-13201	38	62	factors	factor	NOUN
fbem-13201	38	63	have	have	VERB
fbem-13201	38	64	a	a	DET
fbem-13201	38	65	positive	positive	ADJ
fbem-13201	38	66	impact	impact	NOUN
fbem-13201	38	67	on	on	ADP
fbem-13201	38	68	the	the	DET
fbem-13201	38	69	audience	audience	NOUN
fbem-13201	38	70	's	's	PART
fbem-13201	38	71	acceptance	acceptance	NOUN
fbem-13201	38	72	intention	intention	NOUN
fbem-13201	38	73	of	of	ADP
fbem-13201	38	74	inserting	insert	VERB
fbem-13201	38	75	ads	ad	NOUN
fbem-13201	38	76	in	in	ADP
fbem-13201	38	77	the	the	DET
fbem-13201	38	78	videos	video	NOUN
fbem-13201	38	79	of	of	ADP
fbem-13201	38	80	station	station	NOUN
fbem-13201	38	81	b.[1	b.[1	NOUN
fbem-13201	38	82	]	]	X
fbem-13201	38	83	1.4	1.4	NUM
fbem-13201	38	84	.	.	PUNCT
fbem-13201	39	1	research	research	NOUN
fbem-13201	39	2	content	content	NOUN
fbem-13201	39	3	since	since	SCONJ
fbem-13201	39	4	its	its	PRON
fbem-13201	39	5	establishment	establishment	NOUN
fbem-13201	39	6	,	,	PUNCT
fbem-13201	39	7	bilibili	bilibili	ADJ
fbem-13201	39	8	video	video	NOUN
fbem-13201	39	9	platform	platform	NOUN
fbem-13201	39	10	has	have	AUX
fbem-13201	39	11	won	win	VERB
fbem-13201	39	12	the	the	DET
fbem-13201	39	13	favor	favor	NOUN
fbem-13201	39	14	of	of	ADP
fbem-13201	39	15	countless	countless	ADJ
fbem-13201	39	16	audiences	audience	NOUN
fbem-13201	39	17	with	with	ADP
fbem-13201	39	18	its	its	PRON
fbem-13201	39	19	interesting	interesting	ADJ
fbem-13201	39	20	,	,	PUNCT
fbem-13201	39	21	interactive	interactive	ADJ
fbem-13201	39	22	,	,	PUNCT
fbem-13201	39	23	entertaining	entertaining	ADJ
fbem-13201	39	24	content	content	NOUN
fbem-13201	39	25	and	and	CCONJ
fbem-13201	39	26	innovative	innovative	ADJ
fbem-13201	39	27	editing	editing	NOUN
fbem-13201	39	28	techniques	technique	NOUN
fbem-13201	39	29	,	,	PUNCT
fbem-13201	39	30	and	and	CCONJ
fbem-13201	39	31	its	its	PRON
fbem-13201	39	32	information	information	NOUN
fbem-13201	39	33	dissemination	dissemination	NOUN
fbem-13201	39	34	capabilities	capability	NOUN
fbem-13201	39	35	and	and	CCONJ
fbem-13201	39	36	traffic	traffic	NOUN
fbem-13201	39	37	aggregation	aggregation	NOUN
fbem-13201	39	38	capabilities	capability	NOUN
fbem-13201	39	39	have	have	AUX
fbem-13201	39	40	become	become	VERB
fbem-13201	39	41	more	more	ADV
fbem-13201	39	42	and	and	CCONJ
fbem-13201	39	43	more	more	ADV
fbem-13201	39	44	prominent	prominent	ADJ
fbem-13201	39	45	,	,	PUNCT
fbem-13201	39	46	becoming	become	VERB
fbem-13201	39	47	a	a	DET
fbem-13201	39	48	key	key	ADJ
fbem-13201	39	49	platform	platform	NOUN
fbem-13201	39	50	for	for	ADP
fbem-13201	39	51	advertising	advertising	NOUN
fbem-13201	39	52	.	.	PUNCT
fbem-13201	40	1	therefore	therefore	ADV
fbem-13201	40	2	,	,	PUNCT
fbem-13201	40	3	this	this	DET
fbem-13201	40	4	paper	paper	NOUN
fbem-13201	40	5	explores	explore	NOUN
fbem-13201	40	6	and	and	CCONJ
fbem-13201	40	7	discusses	discuss	VERB
fbem-13201	40	8	the	the	DET
fbem-13201	40	9	above	above	ADJ
fbem-13201	40	10	problems	problem	NOUN
fbem-13201	40	11	through	through	ADP
fbem-13201	40	12	quantitative	quantitative	ADJ
fbem-13201	40	13	analysis	analysis	NOUN
fbem-13201	40	14	.	.	PUNCT
fbem-13201	41	1	the	the	DET
fbem-13201	41	2	first	first	ADJ
fbem-13201	41	3	part	part	NOUN
fbem-13201	41	4	is	be	AUX
fbem-13201	41	5	the	the	DET
fbem-13201	41	6	introduction	introduction	NOUN
fbem-13201	41	7	,	,	PUNCT
fbem-13201	41	8	which	which	PRON
fbem-13201	41	9	describes	describe	VERB
fbem-13201	41	10	the	the	DET
fbem-13201	41	11	research	research	NOUN
fbem-13201	41	12	background	background	NOUN
fbem-13201	41	13	,	,	PUNCT
fbem-13201	41	14	research	research	NOUN
fbem-13201	41	15	significance	significance	NOUN
fbem-13201	41	16	,	,	PUNCT
fbem-13201	41	17	research	research	NOUN
fbem-13201	41	18	methods	method	NOUN
fbem-13201	41	19	and	and	CCONJ
fbem-13201	41	20	research	research	NOUN
fbem-13201	41	21	content	content	NOUN
fbem-13201	41	22	of	of	ADP
fbem-13201	41	23	this	this	DET
fbem-13201	41	24	study	study	NOUN
fbem-13201	41	25	,	,	PUNCT
fbem-13201	41	26	finds	find	VERB
fbem-13201	41	27	the	the	DET
fbem-13201	41	28	existing	exist	VERB
fbem-13201	41	29	problems	problem	NOUN
fbem-13201	41	30	and	and	CCONJ
fbem-13201	41	31	formulates	formulate	VERB
fbem-13201	41	32	research	research	NOUN
fbem-13201	41	33	ideas	idea	NOUN
fbem-13201	41	34	,	,	PUNCT
fbem-13201	41	35	and	and	CCONJ
fbem-13201	41	36	lays	lay	VERB
fbem-13201	41	37	a	a	DET
fbem-13201	41	38	foundation	foundation	NOUN
fbem-13201	41	39	for	for	ADP
fbem-13201	41	40	subsequent	subsequent	ADJ
fbem-13201	41	41	research	research	NOUN
fbem-13201	41	42	.	.	PUNCT
fbem-13201	42	1	the	the	DET
fbem-13201	42	2	second	second	ADJ
fbem-13201	42	3	part	part	NOUN
fbem-13201	42	4	is	be	AUX
fbem-13201	42	5	a	a	DET
fbem-13201	42	6	literature	literature	NOUN
fbem-13201	42	7	review	review	NOUN
fbem-13201	42	8	.	.	PUNCT
fbem-13201	43	1	this	this	DET
fbem-13201	43	2	part	part	NOUN
fbem-13201	43	3	summarizes	summarize	NOUN
fbem-13201	43	4	and	and	CCONJ
fbem-13201	43	5	analyzes	analyze	VERB
fbem-13201	43	6	the	the	DET
fbem-13201	43	7	theoretical	theoretical	ADJ
fbem-13201	43	8	content	content	NOUN
fbem-13201	43	9	covered	cover	VERB
fbem-13201	43	10	by	by	ADP
fbem-13201	43	11	this	this	DET
fbem-13201	43	12	study	study	NOUN
fbem-13201	43	13	,	,	PUNCT
fbem-13201	43	14	extracts	extract	VERB
fbem-13201	43	15	the	the	DET
fbem-13201	43	16	guiding	guide	VERB
fbem-13201	43	17	views	view	NOUN
fbem-13201	43	18	of	of	ADP
fbem-13201	43	19	previous	previous	ADJ
fbem-13201	43	20	research	research	NOUN
fbem-13201	43	21	,	,	PUNCT
fbem-13201	43	22	provides	provide	VERB
fbem-13201	43	23	reference	reference	NOUN
fbem-13201	43	24	for	for	ADP
fbem-13201	43	25	the	the	DET
fbem-13201	43	26	establishment	establishment	NOUN
fbem-13201	43	27	of	of	ADP
fbem-13201	43	28	subsequent	subsequent	ADJ
fbem-13201	43	29	research	research	NOUN
fbem-13201	43	30	hypotheses	hypothesis	NOUN
fbem-13201	43	31	and	and	CCONJ
fbem-13201	43	32	research	research	NOUN
fbem-13201	43	33	models	model	NOUN
fbem-13201	43	34	,	,	PUNCT
fbem-13201	43	35	and	and	CCONJ
fbem-13201	43	36	tries	try	VERB
fbem-13201	43	37	to	to	PART
fbem-13201	43	38	discover	discover	VERB
fbem-13201	43	39	new	new	ADJ
fbem-13201	43	40	content	content	NOUN
fbem-13201	43	41	on	on	ADP
fbem-13201	43	42	the	the	DET
fbem-13201	43	43	basis	basis	NOUN
fbem-13201	43	44	of	of	ADP
fbem-13201	43	45	previous	previous	ADJ
fbem-13201	43	46	research	research	NOUN
fbem-13201	43	47	.	.	PUNCT
fbem-13201	44	1	the	the	DET
fbem-13201	44	2	third	third	ADJ
fbem-13201	44	3	part	part	NOUN
fbem-13201	44	4	is	be	AUX
fbem-13201	44	5	the	the	DET
fbem-13201	44	6	main	main	ADJ
fbem-13201	44	7	text	text	NOUN
fbem-13201	44	8	,	,	PUNCT
fbem-13201	44	9	including	include	VERB
fbem-13201	44	10	research	research	NOUN
fbem-13201	44	11	models	model	NOUN
fbem-13201	44	12	and	and	CCONJ
fbem-13201	44	13	hypotheses	hypothesis	NOUN
fbem-13201	44	14	,	,	PUNCT
fbem-13201	44	15	data	datum	NOUN
fbem-13201	44	16	analysis	analysis	NOUN
fbem-13201	44	17	and	and	CCONJ
fbem-13201	44	18	hypothesis	hypothesis	NOUN
fbem-13201	44	19	verification	verification	NOUN
fbem-13201	44	20	,	,	PUNCT
fbem-13201	44	21	research	research	NOUN
fbem-13201	44	22	conclusions	conclusion	NOUN
fbem-13201	44	23	and	and	CCONJ
fbem-13201	44	24	recommendations	recommendation	NOUN
fbem-13201	44	25	.	.	PUNCT
fbem-13201	45	1	this	this	DET
fbem-13201	45	2	part	part	NOUN
fbem-13201	45	3	is	be	AUX
fbem-13201	45	4	based	base	VERB
fbem-13201	45	5	on	on	ADP
fbem-13201	45	6	the	the	DET
fbem-13201	45	7	utaut	utaut	PROPN
fbem-13201	45	8	model	model	NOUN
fbem-13201	45	9	,	,	PUNCT
fbem-13201	45	10	combined	combine	VERB
fbem-13201	45	11	with	with	ADP
fbem-13201	45	12	the	the	DET
fbem-13201	45	13	characteristics	characteristic	NOUN
fbem-13201	45	14	of	of	ADP
fbem-13201	45	15	bilibili	bilibili	ADJ
fbem-13201	45	16	short	short	ADJ
fbem-13201	45	17	video	video	NOUN
fbem-13201	45	18	interstitial	interstitial	ADJ
fbem-13201	45	19	advertising	advertising	NOUN
fbem-13201	45	20	,	,	PUNCT
fbem-13201	45	21	puts	put	VERB
fbem-13201	45	22	forward	forward	ADV
fbem-13201	45	23	a	a	DET
fbem-13201	45	24	research	research	NOUN
fbem-13201	45	25	hypothesis	hypothesis	NOUN
fbem-13201	45	26	,	,	PUNCT
fbem-13201	45	27	and	and	CCONJ
fbem-13201	45	28	constructs	construct	VERB
fbem-13201	45	29	a	a	DET
fbem-13201	45	30	research	research	NOUN
fbem-13201	45	31	model	model	NOUN
fbem-13201	45	32	suitable	suitable	ADJ
fbem-13201	45	33	for	for	ADP
fbem-13201	45	34	bilibili	bilibili	ADJ
fbem-13201	45	35	short	short	ADJ
fbem-13201	45	36	video	video	NOUN
fbem-13201	45	37	interstitial	interstitial	ADJ
fbem-13201	45	38	advertising	advertising	NOUN
fbem-13201	45	39	.	.	PUNCT
fbem-13201	46	1	the	the	DET
fbem-13201	46	2	data	datum	NOUN
fbem-13201	46	3	were	be	AUX
fbem-13201	46	4	collected	collect	VERB
fbem-13201	46	5	by	by	ADP
fbem-13201	46	6	questionnaire	questionnaire	NOUN
fbem-13201	46	7	survey	survey	NOUN
fbem-13201	46	8	,	,	PUNCT
fbem-13201	46	9	and	and	CCONJ
fbem-13201	46	10	the	the	DET
fbem-13201	46	11	data	datum	NOUN
fbem-13201	46	12	analysis	analysis	NOUN
fbem-13201	46	13	tool	tool	NOUN
fbem-13201	46	14	was	be	AUX
fbem-13201	46	15	used	use	VERB
fbem-13201	46	16	to	to	PART
fbem-13201	46	17	statistically	statistically	ADV
fbem-13201	46	18	analyze	analyze	VERB
fbem-13201	46	19	and	and	CCONJ
fbem-13201	46	20	fit	fit	VERB
fbem-13201	46	21	the	the	DET
fbem-13201	46	22	collected	collect	VERB
fbem-13201	46	23	data	datum	NOUN
fbem-13201	46	24	,	,	PUNCT
fbem-13201	46	25	and	and	CCONJ
fbem-13201	46	26	finally	finally	ADV
fbem-13201	46	27	the	the	DET
fbem-13201	46	28	bilibili	bilibili	ADJ
fbem-13201	46	29	short	short	ADJ
fbem-13201	46	30	video	video	NOUN
fbem-13201	46	31	insertion	insertion	NOUN
fbem-13201	46	32	advertising	advertising	NOUN
fbem-13201	46	33	audience	audience	NOUN
fbem-13201	46	34	acceptance	acceptance	NOUN
fbem-13201	46	35	intention	intention	NOUN
fbem-13201	46	36	model	model	NOUN
fbem-13201	46	37	was	be	AUX
fbem-13201	46	38	obtained	obtain	VERB
fbem-13201	46	39	.	.	PUNCT
fbem-13201	47	1	finally	finally	ADV
fbem-13201	47	2	,	,	PUNCT
fbem-13201	47	3	the	the	DET
fbem-13201	47	4	above	above	ADJ
fbem-13201	47	5	research	research	NOUN
fbem-13201	47	6	is	be	AUX
fbem-13201	47	7	summarized	summarize	VERB
fbem-13201	47	8	,	,	PUNCT
fbem-13201	47	9	the	the	DET
fbem-13201	47	10	conclusions	conclusion	NOUN
fbem-13201	47	11	of	of	ADP
fbem-13201	47	12	this	this	DET
fbem-13201	47	13	research	research	NOUN
fbem-13201	47	14	are	be	AUX
fbem-13201	47	15	drawn	draw	VERB
fbem-13201	47	16	,	,	PUNCT
fbem-13201	47	17	and	and	CCONJ
fbem-13201	47	18	suggestions	suggestion	NOUN
fbem-13201	47	19	and	and	CCONJ
fbem-13201	47	20	strategies	strategy	NOUN
fbem-13201	47	21	are	be	AUX
fbem-13201	47	22	made	make	VERB
fbem-13201	47	23	for	for	ADP
fbem-13201	47	24	the	the	DET
fbem-13201	47	25	development	development	NOUN
fbem-13201	47	26	of	of	ADP
fbem-13201	47	27	douyin	douyin	PROPN
fbem-13201	47	28	short	short	ADJ
fbem-13201	47	29	video	video	NOUN
fbem-13201	47	30	advertisements	advertisement	NOUN
fbem-13201	47	31	based	base	VERB
fbem-13201	47	32	on	on	ADP
fbem-13201	47	33	the	the	DET
fbem-13201	47	34	research	research	NOUN
fbem-13201	47	35	conclusions	conclusion	NOUN
fbem-13201	47	36	,	,	PUNCT
fbem-13201	47	37	so	so	SCONJ
fbem-13201	47	38	as	as	SCONJ
fbem-13201	47	39	to	to	PART
fbem-13201	47	40	provide	provide	VERB
fbem-13201	47	41	reference	reference	NOUN
fbem-13201	47	42	for	for	ADP
fbem-13201	47	43	bilibili	bilibili	ADJ
fbem-13201	47	44	short	short	ADJ
fbem-13201	47	45	video	video	NOUN
fbem-13201	47	46	platforms	platform	NOUN
fbem-13201	47	47	,	,	PUNCT
fbem-13201	47	48	content	content	NOUN
fbem-13201	47	49	creators	creator	NOUN
fbem-13201	47	50	and	and	CCONJ
fbem-13201	47	51	advertisers	advertiser	NOUN
fbem-13201	47	52	.	.	PUNCT
fbem-13201	48	1	2	2	X
fbem-13201	48	2	.	.	X
fbem-13201	48	3	literature	literature	NOUN
fbem-13201	48	4	review	review	VERB
fbem-13201	48	5	2.1	2.1	NUM
fbem-13201	48	6	.	.	PUNCT
fbem-13201	49	1	research	research	NOUN
fbem-13201	49	2	object	object	NOUN
fbem-13201	49	3	insert	insert	NOUN
fbem-13201	49	4	ads	ad	NOUN
fbem-13201	49	5	and	and	CCONJ
fbem-13201	49	6	college	college	NOUN
fbem-13201	49	7	student	student	NOUN
fbem-13201	49	8	audiences	audience	NOUN
fbem-13201	49	9	for	for	ADP
fbem-13201	49	10	bilibili	bilibili	ADJ
fbem-13201	49	11	videos	video	NOUN
fbem-13201	49	12	.	.	PUNCT
fbem-13201	50	1	bilibili	bilibili	PROPN
fbem-13201	50	2	's	's	PART
fbem-13201	50	3	videos	video	NOUN
fbem-13201	50	4	are	be	AUX
fbem-13201	50	5	usually	usually	ADV
fbem-13201	50	6	ucg	ucg	NOUN
fbem-13201	50	7	content	content	NOUN
fbem-13201	50	8	,	,	PUNCT
fbem-13201	50	9	and	and	CCONJ
fbem-13201	50	10	up	up	ADP
fbem-13201	50	11	owners	owner	NOUN
fbem-13201	50	12	create	create	VERB
fbem-13201	50	13	original	original	ADJ
fbem-13201	50	14	videos	video	NOUN
fbem-13201	50	15	based	base	VERB
fbem-13201	50	16	on	on	ADP
fbem-13201	50	17	their	their	PRON
fbem-13201	50	18	own	own	ADJ
fbem-13201	50	19	positioning	positioning	NOUN
fbem-13201	50	20	to	to	PART
fbem-13201	50	21	attract	attract	VERB
fbem-13201	50	22	fans	fan	NOUN
fbem-13201	50	23	and	and	CCONJ
fbem-13201	50	24	viewers	viewer	NOUN
fbem-13201	50	25	.	.	PUNCT
fbem-13201	51	1	not	not	PART
fbem-13201	51	2	every	every	DET
fbem-13201	51	3	video	video	NOUN
fbem-13201	51	4	will	will	AUX
fbem-13201	51	5	have	have	VERB
fbem-13201	51	6	advertising	advertising	NOUN
fbem-13201	51	7	,	,	PUNCT
fbem-13201	51	8	and	and	CCONJ
fbem-13201	51	9	inserting	insert	VERB
fbem-13201	51	10	ads	ad	NOUN
fbem-13201	51	11	into	into	ADP
fbem-13201	51	12	videos	video	NOUN
fbem-13201	51	13	is	be	AUX
fbem-13201	51	14	one	one	NUM
fbem-13201	51	15	of	of	ADP
fbem-13201	51	16	the	the	DET
fbem-13201	51	17	ways	way	NOUN
fbem-13201	51	18	for	for	SCONJ
fbem-13201	51	19	up	up	ADP
fbem-13201	51	20	owners	owner	NOUN
fbem-13201	51	21	to	to	PART
fbem-13201	51	22	earn	earn	VERB
fbem-13201	51	23	revenue	revenue	NOUN
fbem-13201	51	24	.	.	PUNCT
fbem-13201	52	1	another	another	DET
fbem-13201	52	2	reason	reason	NOUN
fbem-13201	52	3	why	why	SCONJ
fbem-13201	52	4	the	the	DET
fbem-13201	52	5	research	research	NOUN
fbem-13201	52	6	subjects	subject	NOUN
fbem-13201	52	7	chose	choose	VERB
fbem-13201	52	8	college	college	NOUN
fbem-13201	52	9	students	student	NOUN
fbem-13201	52	10	is	be	AUX
fbem-13201	52	11	that	that	SCONJ
fbem-13201	52	12	according	accord	VERB
fbem-13201	52	13	to	to	ADP
fbem-13201	52	14	the	the	DET
fbem-13201	52	15	data	datum	NOUN
fbem-13201	52	16	,	,	PUNCT
fbem-13201	52	17	bilibili	bilibili	PROPN
fbem-13201	52	18	's	's	PART
fbem-13201	52	19	active	active	ADJ
fbem-13201	52	20	users	user	NOUN
fbem-13201	52	21	are	be	AUX
fbem-13201	52	22	mainly	mainly	ADV
fbem-13201	52	23	young	young	ADJ
fbem-13201	52	24	people	people	NOUN
fbem-13201	52	25	with	with	ADP
fbem-13201	52	26	a	a	DET
fbem-13201	52	27	bachelor	bachelor	NOUN
fbem-13201	52	28	's	's	PART
fbem-13201	52	29	degree	degree	NOUN
fbem-13201	52	30	around	around	ADP
fbem-13201	52	31	the	the	DET
fbem-13201	52	32	age	age	NOUN
fbem-13201	52	33	of	of	ADP
fbem-13201	52	34	20	20	NUM
fbem-13201	52	35	,	,	PUNCT
fbem-13201	52	36	so	so	CCONJ
fbem-13201	52	37	the	the	DET
fbem-13201	52	38	research	research	NOUN
fbem-13201	52	39	sample	sample	NOUN
fbem-13201	52	40	is	be	AUX
fbem-13201	52	41	of	of	ADP
fbem-13201	52	42	practical	practical	ADJ
fbem-13201	52	43	significance	significance	NOUN
fbem-13201	52	44	.	.	PUNCT
fbem-13201	53	1	and	and	CCONJ
fbem-13201	53	2	the	the	DET
fbem-13201	53	3	selection	selection	NOUN
fbem-13201	53	4	of	of	ADP
fbem-13201	53	5	college	college	NOUN
fbem-13201	53	6	students	student	NOUN
fbem-13201	53	7	as	as	ADP
fbem-13201	53	8	research	research	NOUN
fbem-13201	53	9	objects	object	NOUN
fbem-13201	53	10	can	can	AUX
fbem-13201	53	11	also	also	ADV
fbem-13201	53	12	reduce	reduce	VERB
fbem-13201	53	13	the	the	DET
fbem-13201	53	14	difficulty	difficulty	NOUN
fbem-13201	53	15	of	of	ADP
fbem-13201	53	16	research	research	NOUN
fbem-13201	53	17	and	and	CCONJ
fbem-13201	53	18	increase	increase	VERB
fbem-13201	53	19	operability	operability	NOUN
fbem-13201	53	20	.	.	PUNCT
fbem-13201	54	1	2.2	2.2	NUM
fbem-13201	54	2	.	.	PUNCT
fbem-13201	55	1	theoretical	theoretical	ADJ
fbem-13201	55	2	basis	basis	NOUN
fbem-13201	55	3	2.2.1	2.2.1	NUM
fbem-13201	55	4	.	.	PUNCT
fbem-13201	56	1	short	short	ADJ
fbem-13201	56	2	video	video	NOUN
fbem-13201	56	3	ads	ad	NOUN
fbem-13201	56	4	product	product	NOUN
fbem-13201	56	5	placement	placement	NOUN
fbem-13201	56	6	is	be	AUX
fbem-13201	56	7	a	a	DET
fbem-13201	56	8	type	type	NOUN
fbem-13201	56	9	of	of	ADP
fbem-13201	56	10	advertising	advertising	NOUN
fbem-13201	56	11	that	that	PRON
fbem-13201	56	12	involves	involve	VERB
fbem-13201	56	13	placing	place	VERB
fbem-13201	56	14	advertisements	advertisement	NOUN
fbem-13201	56	15	in	in	ADP
fbem-13201	56	16	the	the	DET
fbem-13201	56	17	form	form	NOUN
fbem-13201	56	18	of	of	ADP
fbem-13201	56	19	props	prop	NOUN
fbem-13201	56	20	,	,	PUNCT
fbem-13201	56	21	lines	line	NOUN
fbem-13201	56	22	,	,	PUNCT
fbem-13201	56	23	plots	plot	NOUN
fbem-13201	56	24	,	,	PUNCT
fbem-13201	56	25	scenes	scene	NOUN
fbem-13201	56	26	,	,	PUNCT
fbem-13201	56	27	etc	etc	X
fbem-13201	56	28	.	.	X
fbem-13201	56	29	in	in	ADP
fbem-13201	56	30	a	a	DET
fbem-13201	56	31	short	short	ADJ
fbem-13201	56	32	film	film	NOUN
fbem-13201	56	33	,	,	PUNCT
fbem-13201	56	34	radio	radio	NOUN
fbem-13201	56	35	drama	drama	NOUN
fbem-13201	56	36	or	or	CCONJ
fbem-13201	56	37	manuscript	manuscript	NOUN
fbem-13201	56	38	.	.	PUNCT
fbem-13201	57	1	compared	compare	VERB
fbem-13201	57	2	with	with	ADP
fbem-13201	57	3	traditional	traditional	ADJ
fbem-13201	57	4	single	single	ADJ
fbem-13201	57	5	advertising	advertising	NOUN
fbem-13201	57	6	,	,	PUNCT
fbem-13201	57	7	product	product	NOUN
fbem-13201	57	8	placement	placement	NOUN
fbem-13201	57	9	receives	receive	VERB
fbem-13201	57	10	advertising	advertising	NOUN
fbem-13201	57	11	information	information	NOUN
fbem-13201	57	12	unconsciously	unconsciously	ADV
fbem-13201	57	13	,	,	PUNCT
fbem-13201	57	14	with	with	ADP
fbem-13201	57	15	high	high	ADJ
fbem-13201	57	16	acceptance	acceptance	NOUN
fbem-13201	57	17	and	and	CCONJ
fbem-13201	57	18	good	good	ADJ
fbem-13201	57	19	advertising	advertising	NOUN
fbem-13201	57	20	effect.[2]short	effect.[2]short	NOUN
fbem-13201	57	21	video	video	NOUN
fbem-13201	57	22	marketing	marketing	NOUN
fbem-13201	57	23	is	be	AUX
fbem-13201	57	24	mainly	mainly	ADV
fbem-13201	57	25	reflected	reflect	VERB
fbem-13201	57	26	in	in	ADP
fbem-13201	57	27	short	short	ADJ
fbem-13201	57	28	video	video	NOUN
fbem-13201	57	29	advertising	advertising	NOUN
fbem-13201	57	30	,	,	PUNCT
fbem-13201	57	31	live	live	ADJ
fbem-13201	57	32	shopping	shopping	NOUN
fbem-13201	57	33	,	,	PUNCT
fbem-13201	57	34	etc	etc	X
fbem-13201	57	35	.	.	X
fbem-13201	57	36	,	,	PUNCT
fbem-13201	57	37	and	and	CCONJ
fbem-13201	57	38	short	short	ADJ
fbem-13201	57	39	video	video	NOUN
fbem-13201	57	40	advertising	advertising	NOUN
fbem-13201	57	41	is	be	AUX
fbem-13201	57	42	the	the	DET
fbem-13201	57	43	main	main	ADJ
fbem-13201	57	44	driving	driving	NOUN
fbem-13201	57	45	force	force	NOUN
fbem-13201	57	46	.	.	PUNCT
fbem-13201	58	1	short	short	ADJ
fbem-13201	58	2	video	video	NOUN
fbem-13201	58	3	advertising	advertising	NOUN
fbem-13201	58	4	is	be	AUX
fbem-13201	58	5	based	base	VERB
fbem-13201	58	6	on	on	ADP
fbem-13201	58	7	consumers	consumer	NOUN
fbem-13201	58	8	,	,	PUNCT
fbem-13201	58	9	so	so	SCONJ
fbem-13201	58	10	that	that	SCONJ
fbem-13201	58	11	consumers	consumer	NOUN
fbem-13201	58	12	have	have	VERB
fbem-13201	58	13	empathy	empathy	NOUN
fbem-13201	58	14	,	,	PUNCT
fbem-13201	58	15	users	user	NOUN
fbem-13201	58	16	like	like	VERB
fbem-13201	58	17	,	,	PUNCT
fbem-13201	58	18	comment	comment	NOUN
fbem-13201	58	19	on	on	ADP
fbem-13201	58	20	,	,	PUNCT
fbem-13201	58	21	and	and	CCONJ
fbem-13201	58	22	forward	forward	ADV
fbem-13201	58	23	,	,	PUNCT
fbem-13201	58	24	which	which	PRON
fbem-13201	58	25	is	be	AUX
fbem-13201	58	26	more	more	ADV
fbem-13201	58	27	conducive	conducive	ADJ
fbem-13201	58	28	to	to	ADP
fbem-13201	58	29	the	the	DET
fbem-13201	58	30	advertisement	advertisement	NOUN
fbem-13201	58	31	being	be	AUX
fbem-13201	58	32	recommended	recommend	VERB
fbem-13201	58	33	to	to	ADP
fbem-13201	58	34	more	more	ADJ
fbem-13201	58	35	users	user	NOUN
fbem-13201	58	36	.	.	PUNCT
fbem-13201	59	1	li	li	PROPN
fbem-13201	59	2	fuda	fuda	PROPN
fbem-13201	59	3	divided	divide	VERB
fbem-13201	59	4	short	short	ADJ
fbem-13201	59	5	video	video	NOUN
fbem-13201	59	6	ads	ad	NOUN
fbem-13201	59	7	into	into	ADP
fbem-13201	59	8	two	two	NUM
fbem-13201	59	9	categories	category	NOUN
fbem-13201	59	10	:	:	PUNCT
fbem-13201	59	11	hard	hard	ADJ
fbem-13201	59	12	ads	ad	NOUN
fbem-13201	59	13	and	and	CCONJ
fbem-13201	59	14	soft	soft	ADJ
fbem-13201	59	15	ads	ad	NOUN
fbem-13201	59	16	.	.	PUNCT
fbem-13201	60	1	soft	soft	ADJ
fbem-13201	60	2	advertising	advertising	NOUN
fbem-13201	60	3	is	be	AUX
fbem-13201	60	4	a	a	DET
fbem-13201	60	5	ugc	ugc	NOUN
fbem-13201	60	6	(	(	PUNCT
fbem-13201	60	7	user	user	NOUN
fbem-13201	60	8	-	-	PUNCT
fbem-13201	60	9	generated	generate	VERB
fbem-13201	60	10	content	content	NOUN
fbem-13201	60	11	)	)	PUNCT
fbem-13201	60	12	model	model	NOUN
fbem-13201	60	13	,	,	PUNCT
fbem-13201	60	14	where	where	SCONJ
fbem-13201	60	15	enterprises	enterprise	NOUN
fbem-13201	60	16	cooperate	cooperate	VERB
fbem-13201	60	17	with	with	ADP
fbem-13201	60	18	users	user	NOUN
fbem-13201	60	19	of	of	ADP
fbem-13201	60	20	short	short	ADJ
fbem-13201	60	21	video	video	NOUN
fbem-13201	60	22	platforms	platform	NOUN
fbem-13201	60	23	to	to	PART
fbem-13201	60	24	integrate	integrate	VERB
fbem-13201	60	25	the	the	DET
fbem-13201	60	26	introduction	introduction	NOUN
fbem-13201	60	27	of	of	ADP
fbem-13201	60	28	products	product	NOUN
fbem-13201	60	29	or	or	CCONJ
fbem-13201	60	30	services	service	NOUN
fbem-13201	60	31	into	into	ADP
fbem-13201	60	32	user	user	NOUN
fbem-13201	60	33	-	-	PUNCT
fbem-13201	60	34	produced	produce	VERB
fbem-13201	60	35	videos	video	NOUN
fbem-13201	60	36	,	,	PUNCT
fbem-13201	60	37	and	and	CCONJ
fbem-13201	60	38	most	most	ADJ
fbem-13201	60	39	of	of	ADP
fbem-13201	60	40	them	they	PRON
fbem-13201	60	41	use	use	VERB
fbem-13201	60	42	content	content	NOUN
fbem-13201	60	43	marketing	marketing	NOUN
fbem-13201	60	44	methods	method	NOUN
fbem-13201	60	45	to	to	PART
fbem-13201	60	46	spread	spread	VERB
fbem-13201	60	47	products	product	NOUN
fbem-13201	60	48	or	or	CCONJ
fbem-13201	60	49	services	service	NOUN
fbem-13201	60	50	.	.	PUNCT
fbem-13201	61	1	soft	soft	ADJ
fbem-13201	61	2	advertising	advertising	NOUN
fbem-13201	61	3	is	be	AUX
fbem-13201	61	4	usually	usually	ADV
fbem-13201	61	5	partnered	partner	VERB
fbem-13201	61	6	with	with	ADP
fbem-13201	61	7	influencers	influencer	NOUN
fbem-13201	61	8	,	,	PUNCT
fbem-13201	61	9	influencers	influencer	NOUN
fbem-13201	61	10	in	in	ADP
fbem-13201	61	11	the	the	DET
fbem-13201	61	12	product	product	NOUN
fbem-13201	61	13	field	field	NOUN
fbem-13201	61	14	,	,	PUNCT
fbem-13201	61	15	etc	etc	X
fbem-13201	61	16	.	.	X
fbem-13201	62	1	2.2.2	2.2.2	X
fbem-13201	62	2	.	.	PUNCT
fbem-13201	62	3	bilibili	bilibili	ADJ
fbem-13201	62	4	advertising	advertising	NOUN
fbem-13201	62	5	marketing	marketing	NOUN
fbem-13201	62	6	a	a	DET
fbem-13201	62	7	good	good	ADJ
fbem-13201	62	8	platform	platform	NOUN
fbem-13201	62	9	environment	environment	NOUN
fbem-13201	62	10	and	and	CCONJ
fbem-13201	62	11	the	the	DET
fbem-13201	62	12	attitude	attitude	NOUN
fbem-13201	62	13	of	of	ADP
fbem-13201	62	14	maintaining	maintain	VERB
fbem-13201	62	15	what	what	PRON
fbem-13201	62	16	users	user	NOUN
fbem-13201	62	17	love	love	VERB
fbem-13201	62	18	make	make	VERB
fbem-13201	62	19	bilibili	bilibili	ADJ
fbem-13201	62	20	have	have	VERB
fbem-13201	62	21	a	a	DET
fbem-13201	62	22	large	large	ADJ
fbem-13201	62	23	number	number	NOUN
fbem-13201	62	24	of	of	ADP
fbem-13201	62	25	highly	highly	ADV
fbem-13201	62	26	sticky	sticky	ADJ
fbem-13201	62	27	users	user	NOUN
fbem-13201	62	28	.	.	PUNCT
fbem-13201	63	1	in	in	ADP
fbem-13201	63	2	such	such	DET
fbem-13201	63	3	a	a	DET
fbem-13201	63	4	platform	platform	NOUN
fbem-13201	63	5	environment	environment	NOUN
fbem-13201	63	6	,	,	PUNCT
fbem-13201	63	7	each	each	DET
fbem-13201	63	8	video	video	NOUN
fbem-13201	63	9	up	up	ADP
fbem-13201	63	10	owner	owner	NOUN
fbem-13201	63	11	can	can	AUX
fbem-13201	63	12	try	try	VERB
fbem-13201	63	13	to	to	PART
fbem-13201	63	14	undertake	undertake	VERB
fbem-13201	63	15	the	the	DET
fbem-13201	63	16	“	"	PUNCT
fbem-13201	63	17	advertising	advertising	NOUN
fbem-13201	63	18	video	video	NOUN
fbem-13201	63	19	”	"	PUNCT
fbem-13201	63	20	required	require	VERB
fbem-13201	63	21	by	by	ADP
fbem-13201	63	22	the	the	DET
fbem-13201	63	23	advertiser	advertiser	NOUN
fbem-13201	63	24	based	base	VERB
fbem-13201	63	25	on	on	ADP
fbem-13201	63	26	its	its	PRON
fbem-13201	63	27	own	own	ADJ
fbem-13201	63	28	fan	fan	NOUN
fbem-13201	63	29	base	base	NOUN
fbem-13201	63	30	,	,	PUNCT
fbem-13201	63	31	commonly	commonly	ADV
fbem-13201	63	32	known	know	VERB
fbem-13201	63	33	as	as	ADP
fbem-13201	63	34	“	"	PUNCT
fbem-13201	63	35	qiafan	qiafan	PROPN
fbem-13201	63	36	video	video	NOUN
fbem-13201	63	37	”	"	PUNCT
fbem-13201	63	38	.	.	PUNCT
fbem-13201	64	1	[	[	X
fbem-13201	64	2	3	3	X
fbem-13201	64	3	]	]	PUNCT
fbem-13201	64	4	the	the	DET
fbem-13201	64	5	commercialization	commercialization	NOUN
fbem-13201	64	6	degree	degree	NOUN
fbem-13201	64	7	of	of	ADP
fbem-13201	64	8	bilibili	bilibili	NOUN
fbem-13201	64	9	is	be	AUX
fbem-13201	64	10	steadily	steadily	ADV
fbem-13201	64	11	advancing	advance	VERB
fbem-13201	64	12	,	,	PUNCT
fbem-13201	64	13	the	the	DET
fbem-13201	64	14	number	number	NOUN
fbem-13201	64	15	of	of	ADP
fbem-13201	64	16	up	up	ADP
fbem-13201	64	17	main	main	ADJ
fbem-13201	64	18	advertisements	advertisement	NOUN
fbem-13201	64	19	is	be	AUX
fbem-13201	64	20	large	large	ADJ
fbem-13201	64	21	,	,	PUNCT
fbem-13201	64	22	the	the	DET
fbem-13201	64	23	degree	degree	NOUN
fbem-13201	64	24	of	of	ADP
fbem-13201	64	25	commercialization	commercialization	NOUN
fbem-13201	64	26	is	be	AUX
fbem-13201	64	27	high	high	ADJ
fbem-13201	64	28	,	,	PUNCT
fbem-13201	64	29	and	and	CCONJ
fbem-13201	64	30	users	user	NOUN
fbem-13201	64	31	are	be	AUX
fbem-13201	64	32	more	more	ADV
fbem-13201	64	33	inclusive	inclusive	ADJ
fbem-13201	64	34	of	of	ADP
fbem-13201	64	35	their	their	PRON
fbem-13201	64	36	favorite	favorite	ADJ
fbem-13201	64	37	up	up	ADP
fbem-13201	64	38	owners	owner	NOUN
fbem-13201	64	39	.	.	PUNCT
fbem-13201	65	1	the	the	DET
fbem-13201	65	2	advertisements	advertisement	NOUN
fbem-13201	65	3	released	release	VERB
fbem-13201	65	4	by	by	ADP
fbem-13201	65	5	bilibiliup	bilibiliup	NOUN
fbem-13201	65	6	attract	attract	VERB
fbem-13201	65	7	more	more	ADJ
fbem-13201	65	8	users	user	NOUN
fbem-13201	65	9	through	through	ADP
fbem-13201	65	10	its	its	PRON
fbem-13201	65	11	unique	unique	ADJ
fbem-13201	65	12	creativity	creativity	NOUN
fbem-13201	65	13	and	and	CCONJ
fbem-13201	65	14	interactivity	interactivity	NOUN
fbem-13201	65	15	,	,	PUNCT
fbem-13201	65	16	improve	improve	VERB
fbem-13201	65	17	the	the	DET
fbem-13201	65	18	efficiency	efficiency	NOUN
fbem-13201	65	19	of	of	ADP
fbem-13201	65	20	internet	internet	NOUN
fbem-13201	65	21	marketing	marketing	NOUN
fbem-13201	65	22	advertising	advertising	NOUN
fbem-13201	65	23	,	,	PUNCT
fbem-13201	65	24	and	and	CCONJ
fbem-13201	65	25	reflect	reflect	VERB
fbem-13201	65	26	the	the	DET
fbem-13201	65	27	enhancement	enhancement	NOUN
fbem-13201	65	28	of	of	ADP
fbem-13201	65	29	consumers	consumer	NOUN
fbem-13201	65	30	'	'	PART
fbem-13201	65	31	willingness	willingness	NOUN
fbem-13201	65	32	to	to	PART
fbem-13201	65	33	consume	consume	VERB
fbem-13201	65	34	and	and	CCONJ
fbem-13201	65	35	the	the	DET
fbem-13201	65	36	increase	increase	NOUN
fbem-13201	65	37	of	of	ADP
fbem-13201	65	38	e	e	NOUN
fbem-13201	65	39	-	-	NOUN
fbem-13201	65	40	commerce	commerce	NOUN
fbem-13201	65	41	sales	sale	NOUN
fbem-13201	65	42	.	.	PUNCT
fbem-13201	66	1	2.2.3	2.2.3	X
fbem-13201	66	2	.	.	PUNCT
fbem-13201	67	1	the	the	DET
fbem-13201	67	2	state	state	NOUN
fbem-13201	67	3	of	of	ADP
fbem-13201	67	4	development	development	NOUN
fbem-13201	67	5	of	of	ADP
fbem-13201	67	6	inserting	insert	VERB
fbem-13201	67	7	ads	ad	NOUN
fbem-13201	67	8	in	in	ADP
fbem-13201	67	9	bilibili	bilibili	ADJ
fbem-13201	67	10	videos	video	NOUN
fbem-13201	67	11	bilibili	bilibili	ADJ
fbem-13201	67	12	videos	video	NOUN
fbem-13201	67	13	are	be	AUX
fbem-13201	67	14	generally	generally	ADV
fbem-13201	67	15	about	about	ADV
fbem-13201	67	16	5	5	NUM
fbem-13201	67	17	to	to	PART
fbem-13201	67	18	10	10	NUM
fbem-13201	67	19	minutes	minute	NOUN
fbem-13201	67	20	long	long	ADV
fbem-13201	67	21	,	,	PUNCT
fbem-13201	67	22	quickly	quickly	ADV
fbem-13201	67	23	shot	shoot	VERB
fbem-13201	67	24	and	and	CCONJ
fbem-13201	67	25	edited	edit	VERB
fbem-13201	67	26	by	by	ADP
fbem-13201	67	27	individual	individual	ADJ
fbem-13201	67	28	users	user	NOUN
fbem-13201	67	29	or	or	CCONJ
fbem-13201	67	30	professional	professional	ADJ
fbem-13201	67	31	teams	team	NOUN
fbem-13201	67	32	using	use	VERB
fbem-13201	67	33	mobile	mobile	ADJ
fbem-13201	67	34	smart	smart	ADJ
fbem-13201	67	35	terminals	terminal	NOUN
fbem-13201	67	36	or	or	CCONJ
fbem-13201	67	37	professional	professional	ADJ
fbem-13201	67	38	equipment	equipment	NOUN
fbem-13201	67	39	,	,	PUNCT
fbem-13201	67	40	and	and	CCONJ
fbem-13201	67	41	uploaded	upload	VERB
fbem-13201	67	42	to	to	ADP
fbem-13201	67	43	social	social	ADJ
fbem-13201	67	44	media	medium	NOUN
fbem-13201	67	45	platforms	platform	NOUN
fbem-13201	67	46	.	.	PUNCT
fbem-13201	68	1	the	the	DET
fbem-13201	68	2	advertising	advertising	NOUN
fbem-13201	68	3	area	area	NOUN
fbem-13201	68	4	of	of	ADP
fbem-13201	68	5	bilibili	bilibili	NOUN
fbem-13201	68	6	changed	change	VERB
fbem-13201	68	7	the	the	DET
fbem-13201	68	8	stereotype	stereotype	NOUN
fbem-13201	68	9	of	of	ADP
fbem-13201	68	10	advertising	advertising	NOUN
fbem-13201	68	11	,	,	PUNCT
fbem-13201	68	12	and	and	CCONJ
fbem-13201	68	13	completed	complete	VERB
fbem-13201	68	14	the	the	DET
fbem-13201	68	15	transmission	transmission	NOUN
fbem-13201	68	16	of	of	ADP
fbem-13201	68	17	brand	brand	NOUN
fbem-13201	68	18	information	information	NOUN
fbem-13201	68	19	in	in	ADP
fbem-13201	68	20	subtlety	subtlety	NOUN
fbem-13201	68	21	,	,	PUNCT
fbem-13201	68	22	which	which	PRON
fbem-13201	68	23	made	make	VERB
fbem-13201	68	24	many	many	ADJ
fbem-13201	68	25	brands	brand	NOUN
fbem-13201	68	26	that	that	PRON
fbem-13201	68	27	value	value	VERB
fbem-13201	68	28	123	123	NUM
fbem-13201	68	29	young	young	ADJ
fbem-13201	68	30	user	user	NOUN
fbem-13201	68	31	groups	group	NOUN
fbem-13201	68	32	eager	eager	ADJ
fbem-13201	68	33	to	to	ADP
fbem-13201	68	34	try.[4]the	try.[4]the	DET
fbem-13201	68	35	content	content	NOUN
fbem-13201	68	36	of	of	ADP
fbem-13201	68	37	the	the	DET
fbem-13201	68	38	video	video	NOUN
fbem-13201	68	39	is	be	AUX
fbem-13201	68	40	rich	rich	ADJ
fbem-13201	68	41	and	and	CCONJ
fbem-13201	68	42	the	the	DET
fbem-13201	68	43	subject	subject	NOUN
fbem-13201	68	44	matter	matter	NOUN
fbem-13201	68	45	is	be	AUX
fbem-13201	68	46	wide	wide	ADJ
fbem-13201	68	47	,	,	PUNCT
fbem-13201	68	48	which	which	PRON
fbem-13201	68	49	can	can	AUX
fbem-13201	68	50	be	be	AUX
fbem-13201	68	51	played	play	VERB
fbem-13201	68	52	for	for	ADP
fbem-13201	68	53	free	free	ADJ
fbem-13201	68	54	by	by	ADP
fbem-13201	68	55	users	user	NOUN
fbem-13201	68	56	and	and	CCONJ
fbem-13201	68	57	shared	share	VERB
fbem-13201	68	58	by	by	ADP
fbem-13201	68	59	one	one	NUM
fbem-13201	68	60	-	-	PUNCT
fbem-13201	68	61	click	click	NOUN
fbem-13201	68	62	triptych	triptych	PROPN
fbem-13201	68	63	,	,	PUNCT
fbem-13201	68	64	spreading	spread	VERB
fbem-13201	68	65	to	to	ADP
fbem-13201	68	66	more	more	ADJ
fbem-13201	68	67	audiences	audience	NOUN
fbem-13201	68	68	through	through	ADP
fbem-13201	68	69	two	two	NUM
fbem-13201	68	70	ways	way	NOUN
fbem-13201	68	71	:	:	PUNCT
fbem-13201	68	72	information	information	NOUN
fbem-13201	68	73	flow	flow	NOUN
fbem-13201	68	74	and	and	CCONJ
fbem-13201	68	75	influence	influence	NOUN
fbem-13201	68	76	flow	flow	NOUN
fbem-13201	68	77	.	.	PUNCT
fbem-13201	69	1	according	accord	VERB
fbem-13201	69	2	to	to	ADP
fbem-13201	69	3	the	the	DET
fbem-13201	69	4	personalized	personalized	ADJ
fbem-13201	69	5	push	push	NOUN
fbem-13201	69	6	algorithm	algorithm	NOUN
fbem-13201	69	7	of	of	ADP
fbem-13201	69	8	the	the	DET
fbem-13201	69	9	video	video	NOUN
fbem-13201	69	10	platform	platform	NOUN
fbem-13201	69	11	,	,	PUNCT
fbem-13201	69	12	the	the	DET
fbem-13201	69	13	advertisement	advertisement	NOUN
fbem-13201	69	14	is	be	AUX
fbem-13201	69	15	accurately	accurately	ADV
fbem-13201	69	16	delivered	deliver	VERB
fbem-13201	69	17	to	to	ADP
fbem-13201	69	18	the	the	DET
fbem-13201	69	19	target	target	NOUN
fbem-13201	69	20	audience	audience	NOUN
fbem-13201	69	21	,	,	PUNCT
fbem-13201	69	22	so	so	SCONJ
fbem-13201	69	23	as	as	SCONJ
fbem-13201	69	24	to	to	PART
fbem-13201	69	25	achieve	achieve	VERB
fbem-13201	69	26	a	a	DET
fbem-13201	69	27	high	high	ADJ
fbem-13201	69	28	dissemination	dissemination	NOUN
fbem-13201	69	29	rate	rate	NOUN
fbem-13201	69	30	and	and	CCONJ
fbem-13201	69	31	high	high	ADJ
fbem-13201	69	32	acceptance	acceptance	NOUN
fbem-13201	69	33	rate	rate	NOUN
fbem-13201	69	34	of	of	ADP
fbem-13201	69	35	advertising	advertising	NOUN
fbem-13201	69	36	.	.	PUNCT
fbem-13201	70	1	2.2.4	2.2.4	X
fbem-13201	70	2	.	.	X
fbem-13201	70	3	bilibili	bilibili	VERB
fbem-13201	70	4	up	up	ADP
fbem-13201	70	5	main	main	ADJ
fbem-13201	70	6	advertisement	advertisement	NOUN
fbem-13201	70	7	research	research	NOUN
fbem-13201	70	8	effect	effect	NOUN
fbem-13201	70	9	the	the	DET
fbem-13201	70	10	key	key	NOUN
fbem-13201	70	11	to	to	ADP
fbem-13201	70	12	the	the	DET
fbem-13201	70	13	success	success	NOUN
fbem-13201	70	14	of	of	ADP
fbem-13201	70	15	the	the	DET
fbem-13201	70	16	ad	ad	NOUN
fbem-13201	70	17	produced	produce	VERB
fbem-13201	70	18	by	by	ADP
fbem-13201	70	19	the	the	DET
fbem-13201	70	20	up	up	NOUN
fbem-13201	70	21	owner	owner	NOUN
fbem-13201	70	22	lies	lie	VERB
fbem-13201	70	23	in	in	ADP
fbem-13201	70	24	the	the	DET
fbem-13201	70	25	style	style	NOUN
fbem-13201	70	26	choice	choice	NOUN
fbem-13201	70	27	of	of	ADP
fbem-13201	70	28	the	the	DET
fbem-13201	70	29	up	up	NOUN
fbem-13201	70	30	owner	owner	NOUN
fbem-13201	70	31	and	and	CCONJ
fbem-13201	70	32	the	the	DET
fbem-13201	70	33	design	design	NOUN
fbem-13201	70	34	of	of	ADP
fbem-13201	70	35	the	the	DET
fbem-13201	70	36	video	video	NOUN
fbem-13201	70	37	content	content	NOUN
fbem-13201	70	38	.	.	PUNCT
fbem-13201	71	1	content	content	NOUN
fbem-13201	71	2	producers	producer	NOUN
fbem-13201	71	3	should	should	AUX
fbem-13201	71	4	be	be	AUX
fbem-13201	71	5	selected	select	VERB
fbem-13201	71	6	to	to	PART
fbem-13201	71	7	match	match	VERB
fbem-13201	71	8	the	the	DET
fbem-13201	71	9	brand	brand	NOUN
fbem-13201	71	10	's	's	PART
fbem-13201	71	11	tonality	tonality	NOUN
fbem-13201	71	12	and	and	CCONJ
fbem-13201	71	13	ensure	ensure	VERB
fbem-13201	71	14	that	that	SCONJ
fbem-13201	71	15	the	the	DET
fbem-13201	71	16	fan	fan	NOUN
fbem-13201	71	17	base	base	PROPN
fbem-13201	71	18	matches	match	VERB
fbem-13201	71	19	the	the	DET
fbem-13201	71	20	brand	brand	NOUN
fbem-13201	71	21	's	's	PART
fbem-13201	71	22	audience	audience	NOUN
fbem-13201	71	23	profile	profile	NOUN
fbem-13201	71	24	.	.	PUNCT
fbem-13201	72	1	a	a	DET
fbem-13201	72	2	series	series	NOUN
fbem-13201	72	3	of	of	ADP
fbem-13201	72	4	circle	circle	NOUN
fbem-13201	72	5	-	-	PUNCT
fbem-13201	72	6	breaking	break	VERB
fbem-13201	72	7	activities	activity	NOUN
fbem-13201	72	8	adopted	adopt	VERB
fbem-13201	72	9	by	by	ADP
fbem-13201	72	10	bilibili	bilibili	ADJ
fbem-13201	72	11	have	have	AUX
fbem-13201	72	12	driven	drive	VERB
fbem-13201	72	13	the	the	DET
fbem-13201	72	14	rapid	rapid	ADJ
fbem-13201	72	15	growth	growth	NOUN
fbem-13201	72	16	of	of	ADP
fbem-13201	72	17	users	user	NOUN
fbem-13201	72	18	,	,	PUNCT
fbem-13201	72	19	and	and	CCONJ
fbem-13201	72	20	driven	drive	VERB
fbem-13201	72	21	by	by	ADP
fbem-13201	72	22	the	the	DET
fbem-13201	72	23	owner	owner	NOUN
fbem-13201	72	24	and	and	CCONJ
fbem-13201	72	25	brand	brand	NOUN
fbem-13201	72	26	of	of	ADP
fbem-13201	72	27	up	up	ADP
fbem-13201	72	28	,	,	PUNCT
fbem-13201	72	29	bilibili	bilibili	NOUN
fbem-13201	72	30	's	's	PART
fbem-13201	72	31	advertising	advertising	NOUN
fbem-13201	72	32	business	business	NOUN
fbem-13201	72	33	has	have	AUX
fbem-13201	72	34	grown	grow	VERB
fbem-13201	72	35	rapidly	rapidly	ADV
fbem-13201	72	36	.	.	PUNCT
fbem-13201	73	1	however	however	ADV
fbem-13201	73	2	,	,	PUNCT
fbem-13201	73	3	the	the	DET
fbem-13201	73	4	content	content	NOUN
fbem-13201	73	5	produced	produce	VERB
fbem-13201	73	6	by	by	ADP
fbem-13201	73	7	ugc	ugc	PROPN
fbem-13201	73	8	lacks	lack	VERB
fbem-13201	73	9	effective	effective	ADJ
fbem-13201	73	10	supervision	supervision	NOUN
fbem-13201	73	11	and	and	CCONJ
fbem-13201	73	12	the	the	DET
fbem-13201	73	13	quality	quality	NOUN
fbem-13201	73	14	is	be	AUX
fbem-13201	73	15	uneven	uneven	ADJ
fbem-13201	73	16	,	,	PUNCT
fbem-13201	73	17	leaving	leave	VERB
fbem-13201	73	18	users	user	NOUN
fbem-13201	73	19	with	with	ADP
fbem-13201	73	20	a	a	DET
fbem-13201	73	21	bad	bad	ADJ
fbem-13201	73	22	impression	impression	NOUN
fbem-13201	73	23	of	of	ADP
fbem-13201	73	24	the	the	DET
fbem-13201	73	25	product	product	NOUN
fbem-13201	73	26	.	.	PUNCT
fbem-13201	74	1	as	as	ADV
fbem-13201	74	2	well	well	ADV
fbem-13201	74	3	as	as	ADP
fbem-13201	74	4	a	a	DET
fbem-13201	74	5	large	large	ADJ
fbem-13201	74	6	number	number	NOUN
fbem-13201	74	7	of	of	ADP
fbem-13201	74	8	advertisements	advertisement	NOUN
fbem-13201	74	9	in	in	ADP
fbem-13201	74	10	the	the	DET
fbem-13201	74	11	short	short	ADJ
fbem-13201	74	12	term	term	NOUN
fbem-13201	74	13	,	,	PUNCT
fbem-13201	74	14	the	the	DET
fbem-13201	74	15	up	up	ADJ
fbem-13201	74	16	owner	owner	NOUN
fbem-13201	74	17	with	with	ADP
fbem-13201	74	18	a	a	DET
fbem-13201	74	19	large	large	ADJ
fbem-13201	74	20	number	number	NOUN
fbem-13201	74	21	of	of	ADP
fbem-13201	74	22	fans	fan	NOUN
fbem-13201	74	23	can	can	AUX
fbem-13201	74	24	carry	carry	VERB
fbem-13201	74	25	out	out	ADP
fbem-13201	74	26	long	long	ADJ
fbem-13201	74	27	-	-	PUNCT
fbem-13201	74	28	term	term	NOUN
fbem-13201	74	29	delivery	delivery	NOUN
fbem-13201	74	30	,	,	PUNCT
fbem-13201	74	31	so	so	SCONJ
fbem-13201	74	32	as	as	SCONJ
fbem-13201	74	33	to	to	PART
fbem-13201	74	34	achieve	achieve	VERB
fbem-13201	74	35	continuous	continuous	ADJ
fbem-13201	74	36	optimization.[5	optimization.[5	NOUN
fbem-13201	74	37	]	]	PUNCT
fbem-13201	74	38	2.2.5	2.2.5	NUM
fbem-13201	74	39	.	.	PUNCT
fbem-13201	75	1	the	the	DET
fbem-13201	75	2	role	role	NOUN
fbem-13201	75	3	of	of	ADP
fbem-13201	75	4	entertaining	entertaining	ADJ
fbem-13201	75	5	creativity	creativity	NOUN
fbem-13201	75	6	in	in	ADP
fbem-13201	75	7	advertising	advertising	NOUN
fbem-13201	75	8	find	find	VERB
fbem-13201	75	9	the	the	DET
fbem-13201	75	10	biggest	big	ADJ
fbem-13201	75	11	advantage	advantage	NOUN
fbem-13201	75	12	of	of	ADP
fbem-13201	75	13	product	product	NOUN
fbem-13201	75	14	information	information	NOUN
fbem-13201	75	15	,	,	PUNCT
fbem-13201	75	16	describe	describe	VERB
fbem-13201	75	17	the	the	DET
fbem-13201	75	18	product	product	NOUN
fbem-13201	75	19	in	in	ADP
fbem-13201	75	20	a	a	DET
fbem-13201	75	21	relaxed	relaxed	ADJ
fbem-13201	75	22	way	way	NOUN
fbem-13201	75	23	in	in	ADP
fbem-13201	75	24	an	an	DET
fbem-13201	75	25	entertainment	entertainment	NOUN
fbem-13201	75	26	way	way	NOUN
fbem-13201	75	27	,	,	PUNCT
fbem-13201	75	28	so	so	SCONJ
fbem-13201	75	29	as	as	SCONJ
fbem-13201	75	30	to	to	PART
fbem-13201	75	31	establish	establish	VERB
fbem-13201	75	32	the	the	DET
fbem-13201	75	33	marketing	marketing	NOUN
fbem-13201	75	34	idea	idea	NOUN
fbem-13201	75	35	of	of	ADP
fbem-13201	75	36	"	"	PUNCT
fbem-13201	75	37	entertainmentoriented	entertainmentoriented	ADJ
fbem-13201	75	38	consumption	consumption	NOUN
fbem-13201	75	39	"	"	PUNCT
fbem-13201	75	40	,	,	PUNCT
fbem-13201	75	41	more	more	ADJ
fbem-13201	75	42	cater	cater	NOUN
fbem-13201	75	43	to	to	ADP
fbem-13201	75	44	the	the	DET
fbem-13201	75	45	consumer	consumer	NOUN
fbem-13201	75	46	's	's	PART
fbem-13201	75	47	personality	personality	NOUN
fbem-13201	75	48	proposition	proposition	NOUN
fbem-13201	75	49	in	in	ADP
fbem-13201	75	50	terms	term	NOUN
fbem-13201	75	51	of	of	ADP
fbem-13201	75	52	value	value	NOUN
fbem-13201	75	53	and	and	CCONJ
fbem-13201	75	54	content	content	NOUN
fbem-13201	75	55	,	,	PUNCT
fbem-13201	75	56	invest	invest	VERB
fbem-13201	75	57	in	in	ADP
fbem-13201	75	58	the	the	DET
fbem-13201	75	59	psychological	psychological	ADJ
fbem-13201	75	60	characteristics	characteristic	NOUN
fbem-13201	75	61	of	of	ADP
fbem-13201	75	62	consumers	consumer	NOUN
fbem-13201	75	63	,	,	PUNCT
fbem-13201	75	64	apply	apply	VERB
fbem-13201	75	65	effective	effective	ADJ
fbem-13201	75	66	entertainment	entertainment	NOUN
fbem-13201	75	67	elements	element	NOUN
fbem-13201	75	68	to	to	ADP
fbem-13201	75	69	tv	tv	NOUN
fbem-13201	75	70	advertising	advertising	NOUN
fbem-13201	75	71	creativity	creativity	NOUN
fbem-13201	75	72	,	,	PUNCT
fbem-13201	75	73	create	create	VERB
fbem-13201	75	74	a	a	DET
fbem-13201	75	75	relaxed	relaxed	ADJ
fbem-13201	75	76	and	and	CCONJ
fbem-13201	75	77	humorous	humorous	ADJ
fbem-13201	75	78	environment	environment	NOUN
fbem-13201	75	79	,	,	PUNCT
fbem-13201	75	80	so	so	SCONJ
fbem-13201	75	81	as	as	SCONJ
fbem-13201	75	82	to	to	PART
fbem-13201	75	83	influence	influence	VERB
fbem-13201	75	84	the	the	DET
fbem-13201	75	85	consumer	consumer	NOUN
fbem-13201	75	86	public	public	NOUN
fbem-13201	75	87	,	,	PUNCT
fbem-13201	75	88	in	in	ADP
fbem-13201	75	89	order	order	NOUN
fbem-13201	75	90	to	to	PART
fbem-13201	75	91	evoke	evoke	VERB
fbem-13201	75	92	recognition	recognition	NOUN
fbem-13201	75	93	and	and	CCONJ
fbem-13201	75	94	understanding	understanding	NOUN
fbem-13201	75	95	,	,	PUNCT
fbem-13201	75	96	and	and	CCONJ
fbem-13201	75	97	give	give	VERB
fbem-13201	75	98	play	play	NOUN
fbem-13201	75	99	to	to	ADP
fbem-13201	75	100	its	its	PRON
fbem-13201	75	101	potential	potential	ADJ
fbem-13201	75	102	psychological	psychological	ADJ
fbem-13201	75	103	identity	identity	NOUN
fbem-13201	75	104	,	,	PUNCT
fbem-13201	75	105	tv	tv	NOUN
fbem-13201	75	106	advertising	advertising	NOUN
fbem-13201	75	107	will	will	AUX
fbem-13201	75	108	be	be	AUX
fbem-13201	75	109	more	more	ADV
fbem-13201	75	110	relaxed	relaxed	ADJ
fbem-13201	75	111	and	and	CCONJ
fbem-13201	75	112	happy	happy	ADJ
fbem-13201	75	113	,	,	PUNCT
fbem-13201	75	114	approachable	approachable	ADJ
fbem-13201	75	115	way	way	NOUN
fbem-13201	75	116	to	to	PART
fbem-13201	75	117	meet	meet	VERB
fbem-13201	75	118	the	the	DET
fbem-13201	75	119	majority	majority	NOUN
fbem-13201	75	120	of	of	ADP
fbem-13201	75	121	consumers.[6	consumers.[6	DET
fbem-13201	75	122	]	]	X
fbem-13201	75	123	3	3	X
fbem-13201	75	124	.	.	PUNCT
fbem-13201	75	125	research	research	NOUN
fbem-13201	75	126	process	process	NOUN
fbem-13201	75	127	3.1	3.1	NUM
fbem-13201	75	128	.	.	PUNCT
fbem-13201	76	1	study	study	VERB
fbem-13201	76	2	the	the	DET
fbem-13201	76	3	construction	construction	NOUN
fbem-13201	76	4	of	of	ADP
fbem-13201	76	5	models	model	NOUN
fbem-13201	76	6	3.1.1	3.1.1	NUM
fbem-13201	76	7	.	.	PUNCT
fbem-13201	77	1	study	study	NOUN
fbem-13201	77	2	variables	variable	NOUN
fbem-13201	77	3	based	base	VERB
fbem-13201	77	4	on	on	ADP
fbem-13201	77	5	the	the	DET
fbem-13201	77	6	utaut	utaut	PROPN
fbem-13201	77	7	model	model	NOUN
fbem-13201	77	8	,	,	PUNCT
fbem-13201	77	9	this	this	DET
fbem-13201	77	10	paper	paper	NOUN
fbem-13201	77	11	adds	add	VERB
fbem-13201	77	12	two	two	NUM
fbem-13201	77	13	variables	variable	NOUN
fbem-13201	77	14	:	:	PUNCT
fbem-13201	77	15	creative	creative	ADJ
fbem-13201	77	16	and	and	CCONJ
fbem-13201	77	17	entertaining	entertaining	ADJ
fbem-13201	77	18	to	to	ADP
fbem-13201	77	19	the	the	DET
fbem-13201	77	20	independent	independent	ADJ
fbem-13201	77	21	variables	variable	NOUN
fbem-13201	77	22	by	by	ADP
fbem-13201	77	23	sorting	sort	VERB
fbem-13201	77	24	out	out	ADP
fbem-13201	77	25	the	the	DET
fbem-13201	77	26	research	research	NOUN
fbem-13201	77	27	design	design	NOUN
fbem-13201	77	28	of	of	ADP
fbem-13201	77	29	predecessors	predecessor	NOUN
fbem-13201	77	30	and	and	CCONJ
fbem-13201	77	31	according	accord	VERB
fbem-13201	77	32	to	to	ADP
fbem-13201	77	33	the	the	DET
fbem-13201	77	34	characteristics	characteristic	NOUN
fbem-13201	77	35	of	of	ADP
fbem-13201	77	36	advertisements	advertisement	NOUN
fbem-13201	77	37	inserted	insert	VERB
fbem-13201	77	38	in	in	ADP
fbem-13201	77	39	douyin	douyin	PROPN
fbem-13201	77	40	short	short	ADJ
fbem-13201	77	41	videos	video	NOUN
fbem-13201	77	42	.	.	PUNCT
fbem-13201	78	1	the	the	DET
fbem-13201	78	2	variables	variable	NOUN
fbem-13201	78	3	studied	study	VERB
fbem-13201	78	4	in	in	ADP
fbem-13201	78	5	this	this	DET
fbem-13201	78	6	study	study	NOUN
fbem-13201	78	7	were	be	AUX
fbem-13201	78	8	entertainment	entertainment	NOUN
fbem-13201	78	9	,	,	PUNCT
fbem-13201	78	10	innovation	innovation	NOUN
fbem-13201	78	11	,	,	PUNCT
fbem-13201	78	12	audience	audience	NOUN
fbem-13201	78	13	acceptance	acceptance	NOUN
fbem-13201	78	14	,	,	PUNCT
fbem-13201	78	15	and	and	CCONJ
fbem-13201	78	16	purchasing	purchase	VERB
fbem-13201	78	17	behavior	behavior	NOUN
fbem-13201	78	18	.	.	PUNCT
fbem-13201	79	1	for	for	ADP
fbem-13201	79	2	the	the	DET
fbem-13201	79	3	adjustment	adjustment	NOUN
fbem-13201	79	4	of	of	ADP
fbem-13201	79	5	variables	variable	NOUN
fbem-13201	79	6	in	in	ADP
fbem-13201	79	7	the	the	DET
fbem-13201	79	8	original	original	ADJ
fbem-13201	79	9	model	model	NOUN
fbem-13201	79	10	,	,	PUNCT
fbem-13201	79	11	the	the	DET
fbem-13201	79	12	relevant	relevant	ADJ
fbem-13201	79	13	variables	variable	NOUN
fbem-13201	79	14	are	be	AUX
fbem-13201	79	15	defined	define	VERB
fbem-13201	79	16	as	as	SCONJ
fbem-13201	79	17	follows	follow	VERB
fbem-13201	79	18	:	:	PUNCT
fbem-13201	79	19	creativity	creativity	NOUN
fbem-13201	79	20	:	:	PUNCT
fbem-13201	79	21	originality	originality	NOUN
fbem-13201	79	22	and	and	CCONJ
fbem-13201	79	23	novelty	novelty	NOUN
fbem-13201	79	24	of	of	ADP
fbem-13201	79	25	the	the	DET
fbem-13201	79	26	ads	ad	NOUN
fbem-13201	79	27	inserted	insert	VERB
fbem-13201	79	28	in	in	ADP
fbem-13201	79	29	the	the	DET
fbem-13201	79	30	bilibili	bilibili	ADJ
fbem-13201	79	31	video	video	NOUN
fbem-13201	79	32	.	.	PUNCT
fbem-13201	80	1	entertaining	entertaining	ADJ
fbem-13201	80	2	:	:	PUNCT
fbem-13201	80	3	bilibili	bilibili	ADJ
fbem-13201	80	4	video	video	NOUN
fbem-13201	80	5	interstitials	interstitial	NOUN
fbem-13201	80	6	bring	bring	VERB
fbem-13201	80	7	mental	mental	ADJ
fbem-13201	80	8	satisfaction	satisfaction	NOUN
fbem-13201	80	9	to	to	ADP
fbem-13201	80	10	the	the	DET
fbem-13201	80	11	audience	audience	NOUN
fbem-13201	80	12	.	.	PUNCT
fbem-13201	81	1	audience	audience	NOUN
fbem-13201	81	2	acceptance	acceptance	NOUN
fbem-13201	81	3	:	:	PUNCT
fbem-13201	81	4	the	the	DET
fbem-13201	81	5	degree	degree	NOUN
fbem-13201	81	6	to	to	PART
fbem-13201	81	7	which	which	PRON
fbem-13201	81	8	the	the	DET
fbem-13201	81	9	audience	audience	NOUN
fbem-13201	81	10	accepts	accept	VERB
fbem-13201	81	11	the	the	DET
fbem-13201	81	12	ads	ad	NOUN
fbem-13201	81	13	in	in	ADP
fbem-13201	81	14	bilibili	bilibili	PROPN
fbem-13201	81	15	's	's	PART
fbem-13201	81	16	short	short	ADJ
fbem-13201	81	17	videos	video	NOUN
fbem-13201	81	18	.	.	PUNCT
fbem-13201	82	1	purchase	purchase	NOUN
fbem-13201	82	2	behavior	behavior	NOUN
fbem-13201	82	3	:	:	PUNCT
fbem-13201	82	4	the	the	DET
fbem-13201	82	5	behavior	behavior	NOUN
fbem-13201	82	6	of	of	ADP
fbem-13201	82	7	an	an	DET
fbem-13201	82	8	audience	audience	NOUN
fbem-13201	82	9	using	use	VERB
fbem-13201	82	10	an	an	DET
fbem-13201	82	11	ad	ad	NOUN
fbem-13201	82	12	in	in	ADP
fbem-13201	82	13	a	a	DET
fbem-13201	82	14	bilibili	bilibili	ADJ
fbem-13201	82	15	short	short	ADJ
fbem-13201	82	16	video	video	NOUN
fbem-13201	82	17	.	.	PUNCT
fbem-13201	83	1	3.1.2	3.1.2	X
fbem-13201	83	2	.	.	PUNCT
fbem-13201	83	3	model	model	NOUN
fbem-13201	83	4	variables	variable	NOUN
fbem-13201	83	5	and	and	CCONJ
fbem-13201	83	6	assumptions	assumption	VERB
fbem-13201	83	7	original	original	ADJ
fbem-13201	83	8	variables	variable	NOUN
fbem-13201	83	9	:	:	PUNCT
fbem-13201	83	10	performance	performance	NOUN
fbem-13201	83	11	expectations	expectation	NOUN
fbem-13201	83	12	,	,	PUNCT
fbem-13201	83	13	effort	effort	NOUN
fbem-13201	83	14	expectations	expectation	NOUN
fbem-13201	83	15	,	,	PUNCT
fbem-13201	83	16	social	social	ADJ
fbem-13201	83	17	impact	impact	NOUN
fbem-13201	83	18	,	,	PUNCT
fbem-13201	83	19	convenience	convenience	NOUN
fbem-13201	83	20	.	.	PUNCT
fbem-13201	84	1	the	the	DET
fbem-13201	84	2	model	model	NOUN
fbem-13201	84	3	was	be	AUX
fbem-13201	84	4	modified	modify	VERB
fbem-13201	84	5	according	accord	VERB
fbem-13201	84	6	to	to	ADP
fbem-13201	84	7	the	the	DET
fbem-13201	84	8	content	content	NOUN
fbem-13201	84	9	of	of	ADP
fbem-13201	84	10	the	the	DET
fbem-13201	84	11	study	study	NOUN
fbem-13201	84	12	,	,	PUNCT
fbem-13201	84	13	and	and	CCONJ
fbem-13201	84	14	this	this	DET
fbem-13201	84	15	study	study	NOUN
fbem-13201	84	16	became	become	VERB
fbem-13201	84	17	:	:	PUNCT
fbem-13201	84	18	creative	creative	ADJ
fbem-13201	84	19	and	and	CCONJ
fbem-13201	84	20	entertaining	entertaining	ADJ
fbem-13201	84	21	.	.	PUNCT
fbem-13201	85	1	3.1.3	3.1.3	X
fbem-13201	85	2	.	.	PUNCT
fbem-13201	85	3	research	research	NOUN
fbem-13201	85	4	hypotheses	hypothesis	NOUN
fbem-13201	85	5	in	in	ADP
fbem-13201	85	6	this	this	DET
fbem-13201	85	7	study	study	NOUN
fbem-13201	85	8	,	,	PUNCT
fbem-13201	85	9	five	five	NUM
fbem-13201	85	10	measurement	measurement	NOUN
fbem-13201	85	11	items	item	NOUN
fbem-13201	85	12	were	be	AUX
fbem-13201	85	13	preliminarily	preliminarily	ADV
fbem-13201	85	14	selected	select	VERB
fbem-13201	85	15	to	to	PART
fbem-13201	85	16	measure	measure	VERB
fbem-13201	85	17	the	the	DET
fbem-13201	85	18	relationship	relationship	NOUN
fbem-13201	85	19	between	between	ADP
fbem-13201	85	20	entertainment	entertainment	NOUN
fbem-13201	85	21	and	and	CCONJ
fbem-13201	85	22	audience	audience	NOUN
fbem-13201	85	23	acceptance	acceptance	NOUN
fbem-13201	85	24	.	.	PUNCT
fbem-13201	86	1	(	(	PUNCT
fbem-13201	86	2	1	1	X
fbem-13201	86	3	)	)	PUNCT
fbem-13201	86	4	entertainment	entertainment	NOUN
fbem-13201	86	5	positively	positively	ADV
fbem-13201	86	6	affects	affect	VERB
fbem-13201	86	7	the	the	DET
fbem-13201	86	8	willingness	willingness	NOUN
fbem-13201	86	9	to	to	PART
fbem-13201	86	10	accept	accept	VERB
fbem-13201	86	11	bilibili	bilibili	ADJ
fbem-13201	86	12	video	video	NOUN
fbem-13201	86	13	insertion	insertion	NOUN
fbem-13201	86	14	ads	ad	NOUN
fbem-13201	86	15	.	.	PUNCT
fbem-13201	87	1	in	in	ADP
fbem-13201	87	2	this	this	DET
fbem-13201	87	3	study	study	NOUN
fbem-13201	87	4	,	,	PUNCT
fbem-13201	87	5	three	three	NUM
fbem-13201	87	6	measurement	measurement	NOUN
fbem-13201	87	7	items	item	NOUN
fbem-13201	87	8	were	be	AUX
fbem-13201	87	9	preliminarily	preliminarily	ADV
fbem-13201	87	10	selected	select	VERB
fbem-13201	87	11	to	to	PART
fbem-13201	87	12	measure	measure	VERB
fbem-13201	87	13	the	the	DET
fbem-13201	87	14	relationship	relationship	NOUN
fbem-13201	87	15	between	between	ADP
fbem-13201	87	16	creativity	creativity	NOUN
fbem-13201	87	17	and	and	CCONJ
fbem-13201	87	18	audience	audience	NOUN
fbem-13201	87	19	acceptance	acceptance	NOUN
fbem-13201	87	20	.	.	PUNCT
fbem-13201	88	1	(	(	PUNCT
fbem-13201	88	2	2	2	X
fbem-13201	88	3	)	)	PUNCT
fbem-13201	88	4	innovation	innovation	NOUN
fbem-13201	88	5	will	will	AUX
fbem-13201	88	6	positively	positively	ADV
fbem-13201	88	7	affect	affect	VERB
fbem-13201	88	8	the	the	DET
fbem-13201	88	9	acceptance	acceptance	NOUN
fbem-13201	88	10	of	of	ADP
fbem-13201	88	11	bilibili	bilibili	ADJ
fbem-13201	88	12	video	video	NOUN
fbem-13201	88	13	insertion	insertion	NOUN
fbem-13201	88	14	ads	ad	NOUN
fbem-13201	88	15	.	.	PUNCT
fbem-13201	89	1	in	in	ADP
fbem-13201	89	2	this	this	DET
fbem-13201	89	3	study	study	NOUN
fbem-13201	89	4	,	,	PUNCT
fbem-13201	89	5	four	four	NUM
fbem-13201	89	6	measurement	measurement	NOUN
fbem-13201	89	7	items	item	NOUN
fbem-13201	89	8	were	be	AUX
fbem-13201	89	9	preliminarily	preliminarily	ADV
fbem-13201	89	10	selected	select	VERB
fbem-13201	89	11	to	to	PART
fbem-13201	89	12	measure	measure	VERB
fbem-13201	89	13	the	the	DET
fbem-13201	89	14	relationship	relationship	NOUN
fbem-13201	89	15	between	between	ADP
fbem-13201	89	16	acceptance	acceptance	NOUN
fbem-13201	89	17	willingness	willingness	NOUN
fbem-13201	89	18	and	and	CCONJ
fbem-13201	89	19	audience	audience	NOUN
fbem-13201	89	20	purchasing	purchasing	NOUN
fbem-13201	89	21	behavior	behavior	NOUN
fbem-13201	89	22	.	.	PUNCT
fbem-13201	90	1	(	(	PUNCT
fbem-13201	90	2	3	3	X
fbem-13201	90	3	)	)	PUNCT
fbem-13201	90	4	acceptance	acceptance	NOUN
fbem-13201	90	5	positively	positively	ADV
fbem-13201	90	6	influences	influence	VERB
fbem-13201	90	7	the	the	DET
fbem-13201	90	8	purchasing	purchase	VERB
fbem-13201	90	9	behavior	behavior	NOUN
fbem-13201	90	10	of	of	ADP
fbem-13201	90	11	bilibili	bilibili	NOUN
fbem-13201	90	12	's	's	PART
fbem-13201	90	13	college	college	NOUN
fbem-13201	90	14	student	student	NOUN
fbem-13201	90	15	audience	audience	NOUN
fbem-13201	90	16	.	.	PUNCT
fbem-13201	91	1	3.2	3.2	NUM
fbem-13201	91	2	.	.	PUNCT
fbem-13201	92	1	bilibili	bilibili	ADJ
fbem-13201	92	2	video	video	NOUN
fbem-13201	92	3	interstitial	interstitial	ADJ
fbem-13201	92	4	ad	ad	NOUN
fbem-13201	92	5	audience	audience	NOUN
fbem-13201	92	6	acceptance	acceptance	NOUN
fbem-13201	92	7	model	model	NOUN
fbem-13201	92	8	the	the	DET
fbem-13201	92	9	model	model	NOUN
fbem-13201	92	10	contains	contain	VERB
fbem-13201	92	11	three	three	NUM
fbem-13201	92	12	levels	level	NOUN
fbem-13201	92	13	of	of	ADP
fbem-13201	92	14	dimensions	dimension	NOUN
fbem-13201	92	15	:	:	PUNCT
fbem-13201	92	16	independent	independent	ADJ
fbem-13201	92	17	variable	variable	NOUN
fbem-13201	92	18	:	:	PUNCT
fbem-13201	92	19	entertaining	entertaining	ADJ
fbem-13201	92	20	,	,	PUNCT
fbem-13201	92	21	creative	creative	ADJ
fbem-13201	92	22	,	,	PUNCT
fbem-13201	92	23	mediating	mediate	VERB
fbem-13201	92	24	variable	variable	NOUN
fbem-13201	92	25	:	:	PUNCT
fbem-13201	92	26	willingness	willingness	NOUN
fbem-13201	92	27	to	to	PART
fbem-13201	92	28	accept	accept	VERB
fbem-13201	92	29	,	,	PUNCT
fbem-13201	92	30	and	and	CCONJ
fbem-13201	92	31	dependent	dependent	ADJ
fbem-13201	92	32	variable	variable	NOUN
fbem-13201	92	33	:	:	PUNCT
fbem-13201	92	34	purchase	purchase	NOUN
fbem-13201	92	35	behavior	behavior	NOUN
fbem-13201	92	36	.	.	PUNCT
fbem-13201	93	1	3.2.1	3.2.1	NUM
fbem-13201	93	2	.	.	X
fbem-13201	93	3	questionnaire	questionnaire	NOUN
fbem-13201	93	4	design	design	NOUN
fbem-13201	93	5	and	and	CCONJ
fbem-13201	93	6	sample	sample	NOUN
fbem-13201	93	7	collection	collection	NOUN
fbem-13201	93	8	independent	independent	ADJ
fbem-13201	93	9	variable	variable	ADJ
fbem-13201	93	10	reference	reference	NOUN
fbem-13201	93	11	"	"	PUNCT
fbem-13201	93	12	liang	liang	PROPN
fbem-13201	93	13	zhen	zhen	PROPN
fbem-13201	93	14	.	.	PUNCT
fbem-13201	94	1	douyin	douyin	PROPN
fbem-13201	94	2	app	app	PROPN
fbem-13201	94	3	short	short	ADJ
fbem-13201	94	4	video	video	NOUN
fbem-13201	94	5	insertion	insertion	NOUN
fbem-13201	94	6	advertising	advertising	NOUN
fbem-13201	94	7	audience	audience	NOUN
fbem-13201	94	8	acceptance	acceptance	NOUN
fbem-13201	94	9	intention	intention	NOUN
fbem-13201	94	10	research	research	NOUN
fbem-13201	94	11	"	"	PUNCT
fbem-13201	94	12	,	,	PUNCT
fbem-13201	94	13	select	select	VERB
fbem-13201	94	14	two	two	NUM
fbem-13201	94	15	variables	variable	NOUN
fbem-13201	94	16	of	of	ADP
fbem-13201	94	17	the	the	DET
fbem-13201	94	18	original	original	ADJ
fbem-13201	94	19	model	model	NOUN
fbem-13201	94	20	(	(	PUNCT
fbem-13201	94	21	entertainment	entertainment	NOUN
fbem-13201	94	22	and	and	CCONJ
fbem-13201	94	23	innovation	innovation	NOUN
fbem-13201	94	24	)	)	PUNCT
fbem-13201	94	25	for	for	ADP
fbem-13201	94	26	research	research	NOUN
fbem-13201	94	27	and	and	CCONJ
fbem-13201	94	28	analysis	analysis	NOUN
fbem-13201	94	29	.	.	PUNCT
fbem-13201	95	1	according	accord	VERB
fbem-13201	95	2	to	to	ADP
fbem-13201	95	3	the	the	DET
fbem-13201	95	4	research	research	NOUN
fbem-13201	95	5	object	object	NOUN
fbem-13201	95	6	and	and	CCONJ
fbem-13201	95	7	operability	operability	NOUN
fbem-13201	95	8	,	,	PUNCT
fbem-13201	95	9	the	the	DET
fbem-13201	95	10	sample	sample	NOUN
fbem-13201	95	11	was	be	AUX
fbem-13201	95	12	selected	select	VERB
fbem-13201	95	13	as	as	ADP
fbem-13201	95	14	college	college	NOUN
fbem-13201	95	15	students	student	NOUN
fbem-13201	95	16	,	,	PUNCT
fbem-13201	95	17	with	with	ADP
fbem-13201	95	18	a	a	DET
fbem-13201	95	19	sample	sample	NOUN
fbem-13201	95	20	size	size	NOUN
fbem-13201	95	21	of	of	ADP
fbem-13201	95	22	93	93	NUM
fbem-13201	95	23	and	and	CCONJ
fbem-13201	95	24	a	a	DET
fbem-13201	95	25	male	male	NOUN
fbem-13201	95	26	to	to	ADP
fbem-13201	95	27	female	female	ADJ
fbem-13201	95	28	ratio	ratio	NOUN
fbem-13201	95	29	of	of	ADP
fbem-13201	95	30	about	about	ADV
fbem-13201	95	31	1:1	1:1	NUM
fbem-13201	95	32	.	.	PUNCT
fbem-13201	96	1	figure	figure	NOUN
fbem-13201	96	2	resolution	resolution	NOUN
fbem-13201	96	3	should	should	AUX
fbem-13201	96	4	be	be	AUX
fbem-13201	96	5	at	at	ADV
fbem-13201	96	6	least	least	ADV
fbem-13201	96	7	300	300	NUM
fbem-13201	96	8	dpi	dpi	NOUN
fbem-13201	96	9	.	.	PUNCT
fbem-13201	97	1	3.2.2	3.2.2	NUM
fbem-13201	97	2	.	.	PUNCT
fbem-13201	98	1	data	datum	NOUN
fbem-13201	98	2	analysis	analysis	NOUN
fbem-13201	98	3	and	and	CCONJ
fbem-13201	98	4	hypothesis	hypothesis	NOUN
fbem-13201	98	5	validation	validation	NOUN
fbem-13201	98	6	according	accord	VERB
fbem-13201	98	7	to	to	ADP
fbem-13201	98	8	the	the	DET
fbem-13201	98	9	correlation	correlation	NOUN
fbem-13201	98	10	analysis	analysis	NOUN
fbem-13201	98	11	,	,	PUNCT
fbem-13201	98	12	it	it	PRON
fbem-13201	98	13	can	can	AUX
fbem-13201	98	14	be	be	AUX
fbem-13201	98	15	proved	prove	VERB
fbem-13201	98	16	that	that	SCONJ
fbem-13201	98	17	entertainment	entertainment	NOUN
fbem-13201	98	18	,	,	PUNCT
fbem-13201	98	19	creativity	creativity	NOUN
fbem-13201	98	20	and	and	CCONJ
fbem-13201	98	21	willingness	willingness	NOUN
fbem-13201	98	22	to	to	PART
fbem-13201	98	23	accept	accept	VERB
fbem-13201	98	24	have	have	VERB
fbem-13201	98	25	a	a	DET
fbem-13201	98	26	strong	strong	ADJ
fbem-13201	98	27	correlation	correlation	NOUN
fbem-13201	98	28	,	,	PUNCT
fbem-13201	98	29	and	and	CCONJ
fbem-13201	98	30	acceptance	acceptance	NOUN
fbem-13201	98	31	willingness	willingness	NOUN
fbem-13201	98	32	has	have	VERB
fbem-13201	98	33	a	a	DET
fbem-13201	98	34	strong	strong	ADJ
fbem-13201	98	35	correlation	correlation	NOUN
fbem-13201	98	36	with	with	ADP
fbem-13201	98	37	purchase	purchase	NOUN
fbem-13201	98	38	behavior	behavior	NOUN
fbem-13201	98	39	.	.	PUNCT
fbem-13201	99	1	three	three	NUM
fbem-13201	99	2	assumptions	assumption	NOUN
fbem-13201	99	3	hold	hold	VERB
fbem-13201	99	4	.	.	PUNCT
fbem-13201	100	1	entertainment	entertainment	NOUN
fbem-13201	100	2	positively	positively	ADV
fbem-13201	100	3	influences	influence	VERB
fbem-13201	100	4	the	the	DET
fbem-13201	100	5	willingness	willingness	NOUN
fbem-13201	100	6	to	to	PART
fbem-13201	100	7	accept	accept	VERB
fbem-13201	100	8	bilibili	bilibili	ADJ
fbem-13201	100	9	video	video	NOUN
fbem-13201	100	10	insertion	insertion	NOUN
fbem-13201	100	11	ads	ad	NOUN
fbem-13201	100	12	.	.	PUNCT
fbem-13201	101	1	innovation	innovation	NOUN
fbem-13201	101	2	positively	positively	ADV
fbem-13201	101	3	influences	influence	VERB
fbem-13201	101	4	the	the	DET
fbem-13201	101	5	willingness	willingness	NOUN
fbem-13201	101	6	of	of	ADP
fbem-13201	101	7	bilibili	bilibili	ADJ
fbem-13201	101	8	video	video	NOUN
fbem-13201	101	9	insertion	insertion	NOUN
fbem-13201	101	10	ads	ad	NOUN
fbem-13201	101	11	to	to	PART
fbem-13201	101	12	be	be	AUX
fbem-13201	101	13	accepted	accept	VERB
fbem-13201	101	14	.	.	PUNCT
fbem-13201	102	1	acceptance	acceptance	NOUN
fbem-13201	102	2	positively	positively	ADV
fbem-13201	102	3	influences	influence	VERB
fbem-13201	102	4	the	the	DET
fbem-13201	102	5	purchasing	purchase	VERB
fbem-13201	102	6	behavior	behavior	NOUN
fbem-13201	102	7	of	of	ADP
fbem-13201	102	8	bilibili	bilibili	NOUN
fbem-13201	102	9	's	's	PART
fbem-13201	102	10	college	college	NOUN
fbem-13201	102	11	student	student	NOUN
fbem-13201	102	12	audience	audience	NOUN
fbem-13201	102	13	.	.	PUNCT
fbem-13201	103	1	4	4	X
fbem-13201	103	2	.	.	X
fbem-13201	103	3	research	research	NOUN
fbem-13201	103	4	conclusions	conclusion	NOUN
fbem-13201	103	5	according	accord	VERB
fbem-13201	103	6	to	to	ADP
fbem-13201	103	7	the	the	DET
fbem-13201	103	8	correlation	correlation	NOUN
fbem-13201	103	9	analysis	analysis	NOUN
fbem-13201	103	10	,	,	PUNCT
fbem-13201	103	11	it	it	PRON
fbem-13201	103	12	can	can	AUX
fbem-13201	103	13	be	be	AUX
fbem-13201	103	14	proved	prove	VERB
fbem-13201	103	15	that	that	SCONJ
fbem-13201	103	16	entertainment	entertainment	NOUN
fbem-13201	103	17	,	,	PUNCT
fbem-13201	103	18	creativity	creativity	NOUN
fbem-13201	103	19	and	and	CCONJ
fbem-13201	103	20	willingness	willingness	NOUN
fbem-13201	103	21	to	to	PART
fbem-13201	103	22	accept	accept	VERB
fbem-13201	103	23	have	have	VERB
fbem-13201	103	24	a	a	DET
fbem-13201	103	25	strong	strong	ADJ
fbem-13201	103	26	correlation	correlation	NOUN
fbem-13201	103	27	,	,	PUNCT
fbem-13201	103	28	and	and	CCONJ
fbem-13201	103	29	acceptance	acceptance	NOUN
fbem-13201	103	30	willingness	willingness	NOUN
fbem-13201	103	31	has	have	VERB
fbem-13201	103	32	a	a	DET
fbem-13201	103	33	strong	strong	ADJ
fbem-13201	103	34	correlation	correlation	NOUN
fbem-13201	103	35	with	with	ADP
fbem-13201	103	36	purchase	purchase	NOUN
fbem-13201	103	37	behavior	behavior	NOUN
fbem-13201	103	38	.	.	PUNCT
fbem-13201	104	1	three	three	NUM
fbem-13201	104	2	assumptions	assumption	NOUN
fbem-13201	104	3	hold	hold	VERB
fbem-13201	104	4	.	.	PUNCT
fbem-13201	105	1	entertainment	entertainment	NOUN
fbem-13201	105	2	positively	positively	ADV
fbem-13201	105	3	influences	influence	VERB
fbem-13201	105	4	the	the	DET
fbem-13201	105	5	willingness	willingness	NOUN
fbem-13201	105	6	to	to	PART
fbem-13201	105	7	accept	accept	VERB
fbem-13201	105	8	bilibili	bilibili	ADJ
fbem-13201	105	9	video	video	NOUN
fbem-13201	105	10	insertion	insertion	NOUN
fbem-13201	105	11	ads	ad	NOUN
fbem-13201	105	12	.	.	PUNCT
fbem-13201	106	1	innovation	innovation	NOUN
fbem-13201	106	2	positively	positively	ADV
fbem-13201	106	3	influences	influence	VERB
fbem-13201	106	4	the	the	DET
fbem-13201	106	5	willingness	willingness	NOUN
fbem-13201	106	6	of	of	ADP
fbem-13201	106	7	bilibili	bilibili	ADJ
fbem-13201	106	8	video	video	NOUN
fbem-13201	106	9	insertion	insertion	NOUN
fbem-13201	106	10	ads	ad	NOUN
fbem-13201	106	11	to	to	PART
fbem-13201	106	12	be	be	AUX
fbem-13201	106	13	accepted	accept	VERB
fbem-13201	106	14	.	.	PUNCT
fbem-13201	107	1	acceptance	acceptance	NOUN
fbem-13201	107	2	positively	positively	ADV
fbem-13201	107	3	influences	influence	VERB
fbem-13201	107	4	the	the	DET
fbem-13201	107	5	purchasing	purchase	VERB
fbem-13201	107	6	behavior	behavior	NOUN
fbem-13201	107	7	of	of	ADP
fbem-13201	107	8	bilibili	bilibili	NOUN
fbem-13201	107	9	's	's	PART
fbem-13201	107	10	college	college	NOUN
fbem-13201	107	11	student	student	NOUN
fbem-13201	107	12	audience	audience	NOUN
fbem-13201	107	13	.	.	PUNCT
fbem-13201	108	1	5	5	X
fbem-13201	108	2	.	.	X
fbem-13201	108	3	countermeasure	countermeasure	NOUN
fbem-13201	108	4	suggestions	suggestion	NOUN
fbem-13201	108	5	entertainment	entertainment	NOUN
fbem-13201	108	6	,	,	PUNCT
fbem-13201	108	7	innovation	innovation	NOUN
fbem-13201	108	8	,	,	PUNCT
fbem-13201	108	9	and	and	CCONJ
fbem-13201	108	10	willingness	willingness	NOUN
fbem-13201	108	11	to	to	PART
fbem-13201	108	12	accept	accept	VERB
fbem-13201	108	13	will	will	AUX
fbem-13201	108	14	positively	positively	ADV
fbem-13201	108	15	affect	affect	VERB
fbem-13201	108	16	the	the	DET
fbem-13201	108	17	audience	audience	NOUN
fbem-13201	108	18	's	's	PART
fbem-13201	108	19	willingness	willingness	NOUN
fbem-13201	108	20	to	to	PART
fbem-13201	108	21	accept	accept	VERB
fbem-13201	108	22	and	and	CCONJ
fbem-13201	108	23	purchase	purchase	VERB
fbem-13201	108	24	short	short	ADJ
fbem-13201	108	25	video	video	NOUN
fbem-13201	108	26	insertion	insertion	NOUN
fbem-13201	108	27	ads	ad	NOUN
fbem-13201	108	28	,	,	PUNCT
fbem-13201	108	29	which	which	PRON
fbem-13201	108	30	requires	require	VERB
fbem-13201	108	31	video	video	NOUN
fbem-13201	108	32	creators	creator	NOUN
fbem-13201	108	33	to	to	PART
fbem-13201	108	34	be	be	AUX
fbem-13201	108	35	close	close	ADJ
fbem-13201	108	36	to	to	ADP
fbem-13201	108	37	the	the	DET
fbem-13201	108	38	needs	need	NOUN
fbem-13201	108	39	of	of	ADP
fbem-13201	108	40	the	the	DET
fbem-13201	108	41	audience	audience	NOUN
fbem-13201	108	42	,	,	PUNCT
fbem-13201	108	43	make	make	VERB
fbem-13201	108	44	more	more	ADJ
fbem-13201	108	45	efforts	effort	NOUN
fbem-13201	108	46	in	in	ADP
fbem-13201	108	47	entertainment	entertainment	NOUN
fbem-13201	108	48	and	and	CCONJ
fbem-13201	108	49	innovation	innovation	NOUN
fbem-13201	108	50	,	,	PUNCT
fbem-13201	108	51	attract	attract	VERB
fbem-13201	108	52	traffic	traffic	NOUN
fbem-13201	108	53	while	while	SCONJ
fbem-13201	108	54	improving	improve	VERB
fbem-13201	108	55	the	the	DET
fbem-13201	108	56	audience	audience	NOUN
fbem-13201	108	57	's	's	PART
fbem-13201	108	58	sense	sense	NOUN
fbem-13201	108	59	of	of	ADP
fbem-13201	108	60	experience	experience	NOUN
fbem-13201	108	61	,	,	PUNCT
fbem-13201	108	62	improve	improve	VERB
fbem-13201	108	63	the	the	DET
fbem-13201	108	64	video	video	NOUN
fbem-13201	108	65	quality	quality	NOUN
fbem-13201	108	66	of	of	ADP
fbem-13201	108	67	the	the	DET
fbem-13201	108	68	original	original	ADJ
fbem-13201	108	69	video	video	NOUN
fbem-13201	108	70	,	,	PUNCT
fbem-13201	108	71	improve	improve	VERB
fbem-13201	108	72	the	the	DET
fbem-13201	108	73	quality	quality	NOUN
fbem-13201	108	74	of	of	ADP
fbem-13201	108	75	advertising	advertising	NOUN
fbem-13201	108	76	,	,	PUNCT
fbem-13201	108	77	and	and	CCONJ
fbem-13201	108	78	fit	fit	VERB
fbem-13201	108	79	the	the	DET
fbem-13201	108	80	video	video	NOUN
fbem-13201	108	81	content	content	NOUN
fbem-13201	108	82	so	so	SCONJ
fbem-13201	108	83	that	that	SCONJ
fbem-13201	108	84	the	the	DET
fbem-13201	108	85	audience	audience	NOUN
fbem-13201	108	86	can	can	AUX
fbem-13201	108	87	obtain	obtain	VERB
fbem-13201	108	88	more	more	ADJ
fbem-13201	108	89	information	information	NOUN
fbem-13201	108	90	.	.	PUNCT
fbem-13201	109	1	124	124	NUM
fbem-13201	109	2	references	reference	NOUN
fbem-13201	109	3	[	[	X
fbem-13201	109	4	1	1	NUM
fbem-13201	109	5	]	]	X
fbem-13201	109	6	liang	liang	PROPN
fbem-13201	109	7	,	,	PUNCT
fbem-13201	109	8	z.	z.	PROPN
fbem-13201	109	9	(	(	PUNCT
fbem-13201	109	10	2023	2023	NUM
fbem-13201	109	11	)	)	PUNCT
fbem-13201	109	12	research	research	NOUN
fbem-13201	109	13	on	on	ADP
fbem-13201	109	14	the	the	DET
fbem-13201	109	15	acceptance	acceptance	NOUN
fbem-13201	109	16	intention	intention	NOUN
fbem-13201	109	17	of	of	ADP
fbem-13201	109	18	audience	audience	NOUN
fbem-13201	109	19	in	in	ADP
fbem-13201	109	20	short	short	ADJ
fbem-13201	109	21	videos	video	NOUN
fbem-13201	109	22	of	of	ADP
fbem-13201	109	23	douyin	douyin	PROPN
fbem-13201	109	24	app	app	PROPN
fbem-13201	109	25	.	.	PUNCT
fbem-13201	110	1	thesis	thesis	NOUN
fbem-13201	110	2	of	of	ADP
fbem-13201	110	3	kunming	kunming	PROPN
fbem-13201	110	4	university	university	PROPN
fbem-13201	110	5	of	of	ADP
fbem-13201	110	6	science	science	NOUN
fbem-13201	110	7	and	and	CCONJ
fbem-13201	110	8	technology	technology	NOUN
fbem-13201	110	9	,	,	PUNCT
fbem-13201	110	10	3:63	3:63	NUM
fbem-13201	110	11	.	.	PUNCT
fbem-13201	111	1	[	[	X
fbem-13201	111	2	2	2	NUM
fbem-13201	111	3	]	]	X
fbem-13201	111	4	wang	wang	PROPN
fbem-13201	111	5	,	,	PUNCT
fbem-13201	111	6	f.	f.	PROPN
fbem-13201	111	7	(	(	PUNCT
fbem-13201	111	8	2022	2022	NUM
fbem-13201	111	9	)	)	PUNCT
fbem-13201	111	10	analysis	analysis	NOUN
fbem-13201	111	11	of	of	ADP
fbem-13201	111	12	product	product	NOUN
fbem-13201	111	13	placement	placement	NOUN
fbem-13201	111	14	short	short	ADJ
fbem-13201	111	15	video	video	NOUN
fbem-13201	111	16	ads	ad	NOUN
fbem-13201	111	17	.	.	PUNCT
fbem-13201	112	1	chinese	chinese	ADJ
fbem-13201	112	2	prefecture	prefecture	PROPN
fbem-13201	112	3	newspaper	newspaper	PROPN
fbem-13201	112	4	people	people	NOUN
fbem-13201	112	5	,	,	PUNCT
fbem-13201	112	6	10:48	10:48	NUM
fbem-13201	112	7	-	-	SYM
fbem-13201	112	8	50	50	NUM
fbem-13201	112	9	.	.	PUNCT
fbem-13201	113	1	[	[	X
fbem-13201	113	2	3	3	NUM
fbem-13201	113	3	]	]	X
fbem-13201	113	4	dong	dong	PROPN
fbem-13201	113	5	,	,	PUNCT
fbem-13201	113	6	c.c	c.c	PROPN
fbem-13201	113	7	.	.	PROPN
fbem-13201	113	8	(	(	PUNCT
fbem-13201	113	9	2023	2023	NUM
fbem-13201	113	10	)	)	PUNCT
fbem-13201	113	11	discussion	discussion	NOUN
fbem-13201	113	12	on	on	ADP
fbem-13201	113	13	the	the	DET
fbem-13201	113	14	development	development	NOUN
fbem-13201	113	15	trend	trend	NOUN
fbem-13201	113	16	of	of	ADP
fbem-13201	113	17	advertising	advertising	NOUN
fbem-13201	113	18	industry	industry	NOUN
fbem-13201	113	19	under	under	ADP
fbem-13201	113	20	the	the	DET
fbem-13201	113	21	background	background	NOUN
fbem-13201	113	22	of	of	ADP
fbem-13201	113	23	digital	digital	ADJ
fbem-13201	113	24	communication	communication	NOUN
fbem-13201	113	25	:	:	PUNCT
fbem-13201	113	26	taking	take	VERB
fbem-13201	113	27	bilibili	bilibili	ADJ
fbem-13201	113	28	short	short	ADJ
fbem-13201	113	29	video	video	NOUN
fbem-13201	113	30	advertising	advertising	NOUN
fbem-13201	113	31	as	as	ADP
fbem-13201	113	32	an	an	DET
fbem-13201	113	33	example	example	NOUN
fbem-13201	113	34	.	.	PUNCT
fbem-13201	114	1	today	today	NOUN
fbem-13201	114	2	's	's	PART
fbem-13201	114	3	media	medium	NOUN
fbem-13201	114	4	,	,	PUNCT
fbem-13201	114	5	08:119	08:119	NOUN
fbem-13201	114	6	-	-	SYM
fbem-13201	114	7	122	122	NUM
fbem-13201	114	8	.	.	PUNCT
fbem-13201	115	1	[	[	X
fbem-13201	115	2	4	4	NUM
fbem-13201	115	3	]	]	SYM
fbem-13201	115	4	du	du	X
fbem-13201	115	5	,	,	PUNCT
fbem-13201	115	6	y.	y.	PROPN
fbem-13201	115	7	(	(	PUNCT
fbem-13201	115	8	2018	2018	NUM
fbem-13201	115	9	)	)	PUNCT
fbem-13201	115	10	establish	establish	VERB
fbem-13201	115	11	a	a	DET
fbem-13201	115	12	new	new	ADJ
fbem-13201	115	13	form	form	NOUN
fbem-13201	115	14	of	of	ADP
fbem-13201	115	15	advertising	advertising	NOUN
fbem-13201	115	16	communication	communication	NOUN
fbem-13201	115	17	from	from	ADP
fbem-13201	115	18	bilibili	bilibili	ADJ
fbem-13201	115	19	to	to	PART
fbem-13201	115	20	see	see	VERB
fbem-13201	115	21	advertising	advertising	NOUN
fbem-13201	115	22	.	.	PUNCT
fbem-13201	116	1	media	medium	NOUN
fbem-13201	116	2	forum	forum	PROPN
fbem-13201	116	3	.	.	PUNCT
fbem-13201	116	4	,	,	PUNCT
fbem-13201	116	5	11:53	11:53	NUM
fbem-13201	116	6	-	-	SYM
fbem-13201	116	7	54	54	NUM
fbem-13201	116	8	.	.	PUNCT
fbem-13201	117	1	[	[	X
fbem-13201	117	2	5	5	NUM
fbem-13201	117	3	]	]	X
fbem-13201	117	4	wang	wang	PROPN
fbem-13201	117	5	,	,	PUNCT
fbem-13201	117	6	y.q	y.q	PROPN
fbem-13201	117	7	.	.	PROPN
fbem-13201	117	8	(	(	PUNCT
fbem-13201	117	9	2022	2022	NUM
fbem-13201	117	10	)	)	PUNCT
fbem-13201	117	11	.	.	PUNCT
fbem-13201	118	1	research	research	NOUN
fbem-13201	118	2	on	on	ADP
fbem-13201	118	3	the	the	DET
fbem-13201	118	4	advertising	advertising	NOUN
fbem-13201	118	5	effect	effect	NOUN
fbem-13201	118	6	of	of	ADP
fbem-13201	118	7	the	the	DET
fbem-13201	118	8	main	main	ADJ
fbem-13201	118	9	advertisement	advertisement	NOUN
fbem-13201	118	10	of	of	ADP
fbem-13201	118	11	bilibili	bilibili	ADJ
fbem-13201	118	12	.	.	PUNCT
fbem-13201	119	1	cultural	cultural	ADJ
fbem-13201	119	2	industry	industry	NOUN
fbem-13201	119	3	,	,	PUNCT
fbem-13201	119	4	04:28	04:28	NUM
fbem-13201	119	5	-	-	SYM
fbem-13201	119	6	30	30	NUM
fbem-13201	119	7	.	.	PUNCT
fbem-13201	120	1	[	[	X
fbem-13201	120	2	6	6	NUM
fbem-13201	120	3	]	]	X
fbem-13201	120	4	wang	wang	PROPN
fbem-13201	120	5	,	,	PUNCT
fbem-13201	120	6	j.	j.	PROPN
fbem-13201	120	7	(	(	PUNCT
fbem-13201	120	8	2023	2023	NUM
fbem-13201	120	9	)	)	PUNCT
fbem-13201	120	10	research	research	NOUN
fbem-13201	120	11	on	on	ADP
fbem-13201	120	12	the	the	DET
fbem-13201	120	13	influencing	influence	VERB
fbem-13201	120	14	factors	factor	NOUN
fbem-13201	120	15	of	of	ADP
fbem-13201	120	16	douyin	douyin	PROPN
fbem-13201	120	17	short	short	PROPN
fbem-13201	120	18	video	video	NOUN
fbem-13201	120	19	native	native	ADJ
fbem-13201	120	20	advertising	advertising	NOUN
fbem-13201	120	21	user	user	NOUN
fbem-13201	120	22	acceptance	acceptance	NOUN
fbem-13201	120	23	behavior	behavior	NOUN
fbem-13201	120	24	.	.	PUNCT
fbem-13201	121	1	thesis	thesis	NOUN
fbem-13201	121	2	of	of	ADP
fbem-13201	121	3	guangdong	guangdong	PROPN
fbem-13201	121	4	university	university	PROPN
fbem-13201	121	5	of	of	ADP
fbem-13201	121	6	foreign	foreign	ADJ
fbem-13201	121	7	studies	study	NOUN
fbem-13201	121	8	,	,	PUNCT
fbem-13201	121	9	2:108	2:108	NUM
fbem-13201	121	10	.	.	PUNCT