id	sid	tid	token	lemma	pos
fbem-14079	1	1	frontiers	frontier	NOUN
fbem-14079	1	2	in	in	ADP
fbem-14079	1	3	business	business	NOUN
fbem-14079	1	4	,	,	PUNCT
fbem-14079	1	5	economics	economic	NOUN
fbem-14079	1	6	and	and	CCONJ
fbem-14079	1	7	management	management	NOUN
fbem-14079	1	8	issn	issn	PROPN
fbem-14079	1	9	:	:	PUNCT
fbem-14079	1	10	2766	2766	NUM
fbem-14079	1	11	-	-	PUNCT
fbem-14079	1	12	824x	824x	NUM
fbem-14079	1	13	|	|	ADJ
fbem-14079	1	14	vol	vol	NOUN
fbem-14079	1	15	.	.	PROPN
fbem-14079	2	1	12	12	NUM
fbem-14079	2	2	,	,	PUNCT
fbem-14079	2	3	no	no	INTJ
fbem-14079	2	4	.	.	NOUN
fbem-14079	2	5	1	1	NUM
fbem-14079	2	6	,	,	PUNCT
fbem-14079	2	7	2023	2023	NUM
fbem-14079	2	8	148	148	NUM
fbem-14079	2	9	research	research	NOUN
fbem-14079	2	10	on	on	ADP
fbem-14079	2	11	cross‐border	cross‐border	ADJ
fbem-14079	2	12	joint	joint	ADJ
fbem-14079	2	13	marketing	marketing	NOUN
fbem-14079	2	14	strategy	strategy	NOUN
fbem-14079	2	15	of	of	ADP
fbem-14079	2	16	national	national	ADJ
fbem-14079	2	17	brands	brand	NOUN
fbem-14079	2	18	under	under	ADP
fbem-14079	2	19	the	the	DET
fbem-14079	2	20	background	background	NOUN
fbem-14079	2	21	of	of	ADP
fbem-14079	2	22	"	"	PUNCT
fbem-14079	2	23	new	new	ADJ
fbem-14079	2	24	national	national	ADJ
fbem-14079	2	25	trend	trend	NOUN
fbem-14079	2	26	"	"	PUNCT
fbem-14079	2	27	ru	ru	NOUN
fbem-14079	2	28	he	he	PRON
fbem-14079	2	29	,	,	PUNCT
fbem-14079	2	30	wei	wei	PROPN
fbem-14079	2	31	yang	yang	PROPN
fbem-14079	2	32	,	,	PUNCT
fbem-14079	2	33	ziyi	ziyi	PROPN
fbem-14079	2	34	zhu	zhu	PROPN
fbem-14079	2	35	,	,	PUNCT
fbem-14079	2	36	xiaohong	xiaohong	PROPN
fbem-14079	2	37	guo	guo	PROPN
fbem-14079	2	38	and	and	CCONJ
fbem-14079	2	39	sichen	sichen	PROPN
fbem-14079	2	40	que	que	PROPN
fbem-14079	2	41	school	school	PROPN
fbem-14079	2	42	of	of	ADP
fbem-14079	2	43	jiangxi	jiangxi	PROPN
fbem-14079	2	44	university	university	PROPN
fbem-14079	2	45	of	of	ADP
fbem-14079	2	46	finance	finance	NOUN
fbem-14079	2	47	and	and	CCONJ
fbem-14079	2	48	economics	economic	NOUN
fbem-14079	2	49	,	,	PUNCT
fbem-14079	2	50	nanchang	nanchang	PROPN
fbem-14079	2	51	330000	330000	NUM
fbem-14079	2	52	,	,	PUNCT
fbem-14079	2	53	china	china	PROPN
fbem-14079	2	54	abstract	abstract	NOUN
fbem-14079	2	55	:	:	PUNCT
fbem-14079	2	56	in	in	ADP
fbem-14079	2	57	recent	recent	ADJ
fbem-14079	2	58	years	year	NOUN
fbem-14079	2	59	,	,	PUNCT
fbem-14079	2	60	"	"	PUNCT
fbem-14079	2	61	new	new	ADJ
fbem-14079	2	62	national	national	ADJ
fbem-14079	2	63	trend	trend	NOUN
fbem-14079	2	64	"	"	PUNCT
fbem-14079	2	65	has	have	AUX
fbem-14079	2	66	become	become	VERB
fbem-14079	2	67	a	a	DET
fbem-14079	2	68	unique	unique	ADJ
fbem-14079	2	69	phenomenon	phenomenon	NOUN
fbem-14079	2	70	in	in	ADP
fbem-14079	2	71	china	china	PROPN
fbem-14079	2	72	's	's	PART
fbem-14079	2	73	consumer	consumer	NOUN
fbem-14079	2	74	market	market	NOUN
fbem-14079	2	75	.	.	PUNCT
fbem-14079	3	1	while	while	SCONJ
fbem-14079	3	2	"	"	PUNCT
fbem-14079	3	3	new	new	ADJ
fbem-14079	3	4	national	national	ADJ
fbem-14079	3	5	trend	trend	NOUN
fbem-14079	3	6	"	"	PUNCT
fbem-14079	3	7	has	have	AUX
fbem-14079	3	8	become	become	VERB
fbem-14079	3	9	the	the	DET
fbem-14079	3	10	consumption	consumption	NOUN
fbem-14079	3	11	fashion	fashion	NOUN
fbem-14079	3	12	and	and	CCONJ
fbem-14079	3	13	aesthetic	aesthetic	ADJ
fbem-14079	3	14	style	style	NOUN
fbem-14079	3	15	of	of	ADP
fbem-14079	3	16	chinese	chinese	ADJ
fbem-14079	3	17	people	people	NOUN
fbem-14079	3	18	,	,	PUNCT
fbem-14079	3	19	it	it	PRON
fbem-14079	3	20	has	have	AUX
fbem-14079	3	21	also	also	ADV
fbem-14079	3	22	become	become	VERB
fbem-14079	3	23	the	the	DET
fbem-14079	3	24	focus	focus	NOUN
fbem-14079	3	25	and	and	CCONJ
fbem-14079	3	26	growth	growth	NOUN
fbem-14079	3	27	point	point	NOUN
fbem-14079	3	28	of	of	ADP
fbem-14079	3	29	chinese	chinese	ADJ
fbem-14079	3	30	brands	brand	NOUN
fbem-14079	3	31	in	in	ADP
fbem-14079	3	32	the	the	DET
fbem-14079	3	33	context	context	NOUN
fbem-14079	3	34	of	of	ADP
fbem-14079	3	35	new	new	ADJ
fbem-14079	3	36	consumer	consumer	NOUN
fbem-14079	3	37	culture	culture	NOUN
fbem-14079	3	38	.	.	PUNCT
fbem-14079	4	1	this	this	DET
fbem-14079	4	2	paper	paper	NOUN
fbem-14079	4	3	explores	explore	VERB
fbem-14079	4	4	the	the	DET
fbem-14079	4	5	impact	impact	NOUN
fbem-14079	4	6	of	of	ADP
fbem-14079	4	7	cross	cross	ADJ
fbem-14079	4	8	-	-	ADJ
fbem-14079	4	9	border	border	ADJ
fbem-14079	4	10	joint	joint	ADJ
fbem-14079	4	11	marketing	marketing	NOUN
fbem-14079	4	12	strategies	strategy	NOUN
fbem-14079	4	13	of	of	ADP
fbem-14079	4	14	national	national	ADJ
fbem-14079	4	15	brands	brand	NOUN
fbem-14079	4	16	on	on	ADP
fbem-14079	4	17	consumers	consumer	NOUN
fbem-14079	4	18	'	'	PART
fbem-14079	4	19	purchasing	purchase	VERB
fbem-14079	4	20	behavior	behavior	NOUN
fbem-14079	4	21	against	against	ADP
fbem-14079	4	22	the	the	DET
fbem-14079	4	23	background	background	NOUN
fbem-14079	4	24	of	of	ADP
fbem-14079	4	25	the	the	DET
fbem-14079	4	26	"	"	PUNCT
fbem-14079	4	27	new	new	ADJ
fbem-14079	4	28	national	national	ADJ
fbem-14079	4	29	wave	wave	NOUN
fbem-14079	4	30	"	"	PUNCT
fbem-14079	4	31	.	.	PUNCT
fbem-14079	5	1	through	through	ADP
fbem-14079	5	2	reviewing	review	VERB
fbem-14079	5	3	relevant	relevant	ADJ
fbem-14079	5	4	literature	literature	NOUN
fbem-14079	5	5	and	and	CCONJ
fbem-14079	5	6	analyzing	analyze	VERB
fbem-14079	5	7	the	the	DET
fbem-14079	5	8	current	current	ADJ
fbem-14079	5	9	situation	situation	NOUN
fbem-14079	5	10	,	,	PUNCT
fbem-14079	5	11	it	it	PRON
fbem-14079	5	12	is	be	AUX
fbem-14079	5	13	found	find	VERB
fbem-14079	5	14	that	that	SCONJ
fbem-14079	5	15	the	the	DET
fbem-14079	5	16	cross	cross	ADJ
fbem-14079	5	17	-	-	ADJ
fbem-14079	5	18	border	border	ADJ
fbem-14079	5	19	association	association	NOUN
fbem-14079	5	20	of	of	ADP
fbem-14079	5	21	national	national	PROPN
fbem-14079	5	22	brands	brand	NOUN
fbem-14079	5	23	has	have	AUX
fbem-14079	5	24	gained	gain	VERB
fbem-14079	5	25	certain	certain	ADJ
fbem-14079	5	26	development	development	NOUN
fbem-14079	5	27	.	.	PUNCT
fbem-14079	6	1	in	in	ADP
fbem-14079	6	2	addition	addition	NOUN
fbem-14079	6	3	,	,	PUNCT
fbem-14079	6	4	this	this	DET
fbem-14079	6	5	paper	paper	NOUN
fbem-14079	6	6	adopts	adopt	VERB
fbem-14079	6	7	questionnaire	questionnaire	NOUN
fbem-14079	6	8	research	research	NOUN
fbem-14079	6	9	to	to	PART
fbem-14079	6	10	study	study	VERB
fbem-14079	6	11	the	the	DET
fbem-14079	6	12	consumers	consumer	NOUN
fbem-14079	6	13	'	'	PART
fbem-14079	6	14	purchase	purchase	NOUN
fbem-14079	6	15	intention	intention	NOUN
fbem-14079	6	16	of	of	ADP
fbem-14079	6	17	cross	cross	ADJ
fbem-14079	6	18	-	-	ADJ
fbem-14079	6	19	border	border	ADJ
fbem-14079	6	20	joint	joint	ADJ
fbem-14079	6	21	national	national	ADJ
fbem-14079	6	22	products	product	NOUN
fbem-14079	6	23	.	.	PUNCT
fbem-14079	7	1	after	after	ADP
fbem-14079	7	2	comprehensive	comprehensive	ADJ
fbem-14079	7	3	analysis	analysis	NOUN
fbem-14079	7	4	,	,	PUNCT
fbem-14079	7	5	it	it	PRON
fbem-14079	7	6	puts	put	VERB
fbem-14079	7	7	forward	forward	ADV
fbem-14079	7	8	the	the	DET
fbem-14079	7	9	strategic	strategic	ADJ
fbem-14079	7	10	suggestions	suggestion	NOUN
fbem-14079	7	11	of	of	ADP
fbem-14079	7	12	crossborder	crossborder	NOUN
fbem-14079	7	13	marketing	marketing	NOUN
fbem-14079	7	14	of	of	ADP
fbem-14079	7	15	national	national	ADJ
fbem-14079	7	16	product	product	NOUN
fbem-14079	7	17	brands	brand	NOUN
fbem-14079	7	18	to	to	PART
fbem-14079	7	19	provide	provide	VERB
fbem-14079	7	20	ideas	idea	NOUN
fbem-14079	7	21	for	for	ADP
fbem-14079	7	22	promoting	promote	VERB
fbem-14079	7	23	cross	cross	ADJ
fbem-14079	7	24	-	-	ADJ
fbem-14079	7	25	border	border	ADJ
fbem-14079	7	26	marketing	marketing	NOUN
fbem-14079	7	27	of	of	ADP
fbem-14079	7	28	national	national	ADJ
fbem-14079	7	29	product	product	NOUN
fbem-14079	7	30	brands	brand	NOUN
fbem-14079	7	31	.	.	PUNCT
fbem-14079	8	1	keywords	keyword	NOUN
fbem-14079	8	2	:	:	PUNCT
fbem-14079	8	3	new	new	ADJ
fbem-14079	8	4	national	national	ADJ
fbem-14079	8	5	tide	tide	PROPN
fbem-14079	8	6	,	,	PUNCT
fbem-14079	8	7	national	national	ADJ
fbem-14079	8	8	product	product	NOUN
fbem-14079	8	9	brands	brand	NOUN
fbem-14079	8	10	,	,	PUNCT
fbem-14079	8	11	cross	cross	ADJ
fbem-14079	8	12	-	-	ADJ
fbem-14079	8	13	border	border	ADJ
fbem-14079	8	14	marketing	marketing	NOUN
fbem-14079	8	15	strategy	strategy	NOUN
fbem-14079	8	16	,	,	PUNCT
fbem-14079	8	17	purchase	purchase	NOUN
fbem-14079	8	18	behavior	behavior	NOUN
fbem-14079	8	19	.	.	PUNCT
fbem-14079	9	1	1	1	X
fbem-14079	9	2	.	.	X
fbem-14079	9	3	introduction	introduction	NOUN
fbem-14079	9	4	with	with	ADP
fbem-14079	9	5	the	the	DET
fbem-14079	9	6	rapid	rapid	ADJ
fbem-14079	9	7	development	development	NOUN
fbem-14079	9	8	of	of	ADP
fbem-14079	9	9	globalization	globalization	NOUN
fbem-14079	9	10	and	and	CCONJ
fbem-14079	9	11	the	the	DET
fbem-14079	9	12	internet	internet	NOUN
fbem-14079	9	13	,	,	PUNCT
fbem-14079	9	14	brand	brand	NOUN
fbem-14079	9	15	marketing	marketing	NOUN
fbem-14079	9	16	is	be	AUX
fbem-14079	9	17	facing	face	VERB
fbem-14079	9	18	unprecedented	unprecedented	ADJ
fbem-14079	9	19	challenges	challenge	NOUN
fbem-14079	9	20	and	and	CCONJ
fbem-14079	9	21	opportunities	opportunity	NOUN
fbem-14079	9	22	.	.	PUNCT
fbem-14079	10	1	in	in	ADP
fbem-14079	10	2	this	this	DET
fbem-14079	10	3	context	context	NOUN
fbem-14079	10	4	,	,	PUNCT
fbem-14079	10	5	cross	cross	ADJ
fbem-14079	10	6	-	-	ADJ
fbem-14079	10	7	border	border	ADJ
fbem-14079	10	8	union	union	NOUN
fbem-14079	10	9	of	of	ADP
fbem-14079	10	10	national	national	PROPN
fbem-14079	10	11	brands	brand	NOUN
fbem-14079	10	12	has	have	AUX
fbem-14079	10	13	become	become	VERB
fbem-14079	10	14	an	an	DET
fbem-14079	10	15	emerging	emerge	VERB
fbem-14079	10	16	marketing	marketing	NOUN
fbem-14079	10	17	strategy	strategy	NOUN
fbem-14079	10	18	,	,	PUNCT
fbem-14079	10	19	which	which	PRON
fbem-14079	10	20	aims	aim	VERB
fbem-14079	10	21	to	to	PART
fbem-14079	10	22	jointly	jointly	ADV
fbem-14079	10	23	create	create	VERB
fbem-14079	10	24	a	a	DET
fbem-14079	10	25	more	more	ADV
fbem-14079	10	26	attractive	attractive	ADJ
fbem-14079	10	27	and	and	CCONJ
fbem-14079	10	28	competitive	competitive	ADJ
fbem-14079	10	29	brand	brand	NOUN
fbem-14079	10	30	image	image	NOUN
fbem-14079	10	31	by	by	ADP
fbem-14079	10	32	uniting	unite	VERB
fbem-14079	10	33	brands	brand	NOUN
fbem-14079	10	34	in	in	ADP
fbem-14079	10	35	different	different	ADJ
fbem-14079	10	36	fields	field	NOUN
fbem-14079	10	37	,	,	PUNCT
fbem-14079	10	38	and	and	CCONJ
fbem-14079	10	39	then	then	ADV
fbem-14079	10	40	increase	increase	VERB
fbem-14079	10	41	consumers	consumer	NOUN
fbem-14079	10	42	'	'	PART
fbem-14079	10	43	purchase	purchase	NOUN
fbem-14079	10	44	willingness	willingness	NOUN
fbem-14079	10	45	and	and	CCONJ
fbem-14079	10	46	loyalty	loyalty	NOUN
fbem-14079	10	47	.	.	PUNCT
fbem-14079	11	1	however	however	ADV
fbem-14079	11	2	,	,	PUNCT
fbem-14079	11	3	there	there	PRON
fbem-14079	11	4	are	be	VERB
fbem-14079	11	5	still	still	ADV
fbem-14079	11	6	many	many	ADJ
fbem-14079	11	7	controversies	controversy	NOUN
fbem-14079	11	8	and	and	CCONJ
fbem-14079	11	9	uncertainties	uncertainty	NOUN
fbem-14079	11	10	about	about	ADP
fbem-14079	11	11	the	the	DET
fbem-14079	11	12	mechanism	mechanism	NOUN
fbem-14079	11	13	and	and	CCONJ
fbem-14079	11	14	characteristics	characteristic	NOUN
fbem-14079	11	15	of	of	ADP
fbem-14079	11	16	the	the	DET
fbem-14079	11	17	influence	influence	NOUN
fbem-14079	11	18	of	of	ADP
fbem-14079	11	19	cross	cross	ADJ
fbem-14079	11	20	-	-	ADJ
fbem-14079	11	21	border	border	ADJ
fbem-14079	11	22	association	association	NOUN
fbem-14079	11	23	of	of	ADP
fbem-14079	11	24	national	national	ADJ
fbem-14079	11	25	brands	brand	NOUN
fbem-14079	11	26	on	on	ADP
fbem-14079	11	27	consumers	consumer	NOUN
fbem-14079	11	28	'	'	PART
fbem-14079	11	29	purchasing	purchasing	NOUN
fbem-14079	11	30	behavior	behavior	NOUN
fbem-14079	11	31	.	.	PUNCT
fbem-14079	12	1	therefore	therefore	ADV
fbem-14079	12	2	,	,	PUNCT
fbem-14079	12	3	this	this	DET
fbem-14079	12	4	paper	paper	NOUN
fbem-14079	12	5	aims	aim	VERB
fbem-14079	12	6	to	to	PART
fbem-14079	12	7	reveal	reveal	VERB
fbem-14079	12	8	the	the	DET
fbem-14079	12	9	influence	influence	NOUN
fbem-14079	12	10	law	law	NOUN
fbem-14079	12	11	of	of	ADP
fbem-14079	12	12	cross	cross	ADJ
fbem-14079	12	13	-	-	ADJ
fbem-14079	12	14	border	border	ADJ
fbem-14079	12	15	union	union	NOUN
fbem-14079	12	16	of	of	ADP
fbem-14079	12	17	national	national	ADJ
fbem-14079	12	18	brands	brand	NOUN
fbem-14079	12	19	on	on	ADP
fbem-14079	12	20	consumer	consumer	NOUN
fbem-14079	12	21	purchase	purchase	NOUN
fbem-14079	12	22	behavior	behavior	NOUN
fbem-14079	12	23	through	through	ADP
fbem-14079	12	24	in	in	ADP
fbem-14079	12	25	-	-	PUNCT
fbem-14079	12	26	depth	depth	NOUN
fbem-14079	12	27	research	research	NOUN
fbem-14079	12	28	,	,	PUNCT
fbem-14079	12	29	so	so	SCONJ
fbem-14079	12	30	as	as	SCONJ
fbem-14079	12	31	to	to	PART
fbem-14079	12	32	provide	provide	VERB
fbem-14079	12	33	valuable	valuable	ADJ
fbem-14079	12	34	references	reference	NOUN
fbem-14079	12	35	for	for	ADP
fbem-14079	12	36	relevant	relevant	ADJ
fbem-14079	12	37	enterprises	enterprise	NOUN
fbem-14079	12	38	and	and	CCONJ
fbem-14079	12	39	marketing	marketing	NOUN
fbem-14079	12	40	practitioners	practitioner	NOUN
fbem-14079	12	41	.	.	PUNCT
fbem-14079	13	1	2	2	X
fbem-14079	13	2	.	.	X
fbem-14079	13	3	literature	literature	NOUN
fbem-14079	13	4	review	review	VERB
fbem-14079	13	5	2.1	2.1	NUM
fbem-14079	13	6	.	.	PUNCT
fbem-14079	14	1	research	research	NOUN
fbem-14079	14	2	background	background	NOUN
fbem-14079	14	3	in	in	ADP
fbem-14079	14	4	recent	recent	ADJ
fbem-14079	14	5	years	year	NOUN
fbem-14079	14	6	,	,	PUNCT
fbem-14079	14	7	a	a	DET
fbem-14079	14	8	unique	unique	ADJ
fbem-14079	14	9	trend	trend	NOUN
fbem-14079	14	10	phenomenon	phenomenon	NOUN
fbem-14079	14	11	has	have	AUX
fbem-14079	14	12	emerged	emerge	VERB
fbem-14079	14	13	in	in	ADP
fbem-14079	14	14	china	china	PROPN
fbem-14079	14	15	's	's	PART
fbem-14079	14	16	consumer	consumer	NOUN
fbem-14079	14	17	market	market	NOUN
fbem-14079	14	18	,	,	PUNCT
fbem-14079	14	19	namely	namely	ADV
fbem-14079	14	20	the	the	DET
fbem-14079	14	21	"	"	PUNCT
fbem-14079	14	22	national	national	ADJ
fbem-14079	14	23	tide	tide	NOUN
fbem-14079	14	24	"	"	PUNCT
fbem-14079	14	25	.	.	PUNCT
fbem-14079	15	1	2021	2021	NUM
fbem-14079	15	2	may	may	AUX
fbem-14079	15	3	,	,	PUNCT
fbem-14079	15	4	baidu	baidu	VERB
fbem-14079	15	5	and	and	CCONJ
fbem-14079	15	6	the	the	DET
fbem-14079	15	7	people	people	NOUN
fbem-14079	15	8	's	's	PART
fbem-14079	15	9	daily	daily	ADJ
fbem-14079	15	10	online	online	PROPN
fbem-14079	15	11	research	research	PROPN
fbem-14079	15	12	institute	institute	PROPN
fbem-14079	15	13	jointly	jointly	ADV
fbem-14079	15	14	released	release	VERB
fbem-14079	15	15	the	the	DET
fbem-14079	15	16	"	"	PUNCT
fbem-14079	15	17	baidu	baidu	NOUN
fbem-14079	15	18	2021	2021	NUM
fbem-14079	15	19	national	national	ADJ
fbem-14079	15	20	tide	tide	PROPN
fbem-14079	15	21	pride	pride	PROPN
fbem-14079	15	22	search	search	NOUN
fbem-14079	15	23	data	data	PROPN
fbem-14079	15	24	"	"	PUNCT
fbem-14079	15	25	,	,	PUNCT
fbem-14079	15	26	pointing	point	VERB
fbem-14079	15	27	out	out	ADP
fbem-14079	15	28	that	that	SCONJ
fbem-14079	15	29	the	the	DET
fbem-14079	15	30	attention	attention	NOUN
fbem-14079	15	31	of	of	ADP
fbem-14079	15	32	the	the	DET
fbem-14079	15	33	national	national	ADJ
fbem-14079	15	34	tide	tide	NOUN
fbem-14079	15	35	has	have	AUX
fbem-14079	15	36	increased	increase	VERB
fbem-14079	15	37	by	by	ADP
fbem-14079	15	38	528	528	NUM
fbem-14079	15	39	%	%	NOUN
fbem-14079	15	40	over	over	ADP
fbem-14079	15	41	the	the	DET
fbem-14079	15	42	past	past	ADJ
fbem-14079	15	43	ten	ten	NUM
fbem-14079	15	44	years	year	NOUN
fbem-14079	15	45	,	,	PUNCT
fbem-14079	15	46	and	and	CCONJ
fbem-14079	15	47	that	that	DET
fbem-14079	15	48	generation	generation	NOUN
fbem-14079	15	49	z	z	NOUN
fbem-14079	15	50	(	(	PUNCT
fbem-14079	15	51	referring	refer	VERB
fbem-14079	15	52	to	to	ADP
fbem-14079	15	53	the	the	DET
fbem-14079	15	54	generation	generation	NOUN
fbem-14079	15	55	born	bear	VERB
fbem-14079	15	56	between	between	ADP
fbem-14079	15	57	19952009	19952009	NUM
fbem-14079	15	58	)	)	PUNCT
fbem-14079	15	59	has	have	AUX
fbem-14079	15	60	become	become	VERB
fbem-14079	15	61	the	the	DET
fbem-14079	15	62	main	main	ADJ
fbem-14079	15	63	force	force	NOUN
fbem-14079	15	64	of	of	ADP
fbem-14079	15	65	national	national	PROPN
fbem-14079	15	66	tide	tide	PROPN
fbem-14079	15	67	consumption	consumption	NOUN
fbem-14079	15	68	.	.	PUNCT
fbem-14079	16	1	generation	generation	NOUN
fbem-14079	16	2	z	z	PROPN
fbem-14079	16	3	(	(	PUNCT
fbem-14079	16	4	referring	refer	VERB
fbem-14079	16	5	to	to	ADP
fbem-14079	16	6	the	the	DET
fbem-14079	16	7	generation	generation	NOUN
fbem-14079	16	8	born	bear	VERB
fbem-14079	16	9	between	between	ADP
fbem-14079	16	10	1995	1995	NUM
fbem-14079	16	11	-	-	SYM
fbem-14079	16	12	2009	2009	NUM
fbem-14079	16	13	)	)	PUNCT
fbem-14079	16	14	has	have	AUX
fbem-14079	16	15	become	become	VERB
fbem-14079	16	16	the	the	DET
fbem-14079	16	17	main	main	ADJ
fbem-14079	16	18	force	force	NOUN
fbem-14079	16	19	of	of	ADP
fbem-14079	16	20	national	national	PROPN
fbem-14079	16	21	tide	tide	PROPN
fbem-14079	16	22	consumption	consumption	NOUN
fbem-14079	16	23	,	,	PUNCT
fbem-14079	16	24	and	and	CCONJ
fbem-14079	16	25	the	the	DET
fbem-14079	16	26	national	national	ADJ
fbem-14079	16	27	tide	tide	NOUN
fbem-14079	16	28	has	have	AUX
fbem-14079	16	29	stepped	step	VERB
fbem-14079	16	30	into	into	ADP
fbem-14079	16	31	the	the	DET
fbem-14079	16	32	3.0	3.0	NUM
fbem-14079	16	33	new	new	ADJ
fbem-14079	16	34	national	national	ADJ
fbem-14079	16	35	tide	tide	PROPN
fbem-14079	16	36	era	era	NOUN
fbem-14079	16	37	.	.	PUNCT
fbem-14079	17	1	under	under	ADP
fbem-14079	17	2	the	the	DET
fbem-14079	17	3	"	"	PUNCT
fbem-14079	17	4	new	new	ADJ
fbem-14079	17	5	national	national	ADJ
fbem-14079	17	6	wave	wave	NOUN
fbem-14079	17	7	"	"	PUNCT
fbem-14079	17	8	,	,	PUNCT
fbem-14079	17	9	national	national	ADJ
fbem-14079	17	10	brands	brand	NOUN
fbem-14079	17	11	have	have	AUX
fbem-14079	17	12	risen	rise	VERB
fbem-14079	17	13	again	again	ADV
fbem-14079	17	14	,	,	PUNCT
fbem-14079	17	15	bringing	bring	VERB
fbem-14079	17	16	new	new	ADJ
fbem-14079	17	17	trends	trend	NOUN
fbem-14079	17	18	and	and	CCONJ
fbem-14079	17	19	experiences	experience	NOUN
fbem-14079	17	20	to	to	ADP
fbem-14079	17	21	consumers	consumer	NOUN
fbem-14079	17	22	.	.	PUNCT
fbem-14079	18	1	with	with	ADP
fbem-14079	18	2	the	the	DET
fbem-14079	18	3	growing	grow	VERB
fbem-14079	18	4	confidence	confidence	NOUN
fbem-14079	18	5	of	of	ADP
fbem-14079	18	6	the	the	DET
fbem-14079	18	7	national	national	ADJ
fbem-14079	18	8	culture	culture	NOUN
fbem-14079	18	9	,	,	PUNCT
fbem-14079	18	10	more	more	ADJ
fbem-14079	18	11	consumers	consumer	NOUN
fbem-14079	18	12	will	will	AUX
fbem-14079	18	13	focus	focus	VERB
fbem-14079	18	14	on	on	ADP
fbem-14079	18	15	local	local	ADJ
fbem-14079	18	16	brands	brand	NOUN
fbem-14079	18	17	of	of	ADP
fbem-14079	18	18	national	national	ADJ
fbem-14079	18	19	products	product	NOUN
fbem-14079	18	20	.	.	PUNCT
fbem-14079	19	1	cross	cross	ADJ
fbem-14079	19	2	-	-	ADJ
fbem-14079	19	3	border	border	ADJ
fbem-14079	19	4	marketing	marketing	NOUN
fbem-14079	19	5	is	be	AUX
fbem-14079	19	6	a	a	DET
fbem-14079	19	7	good	good	ADJ
fbem-14079	19	8	way	way	NOUN
fbem-14079	19	9	for	for	SCONJ
fbem-14079	19	10	national	national	ADJ
fbem-14079	19	11	product	product	NOUN
fbem-14079	19	12	enterprises	enterprise	NOUN
fbem-14079	19	13	to	to	PART
fbem-14079	19	14	win	win	VERB
fbem-14079	19	15	the	the	DET
fbem-14079	19	16	preference	preference	NOUN
fbem-14079	19	17	of	of	ADP
fbem-14079	19	18	target	target	NOUN
fbem-14079	19	19	consumers	consumer	NOUN
fbem-14079	19	20	and	and	CCONJ
fbem-14079	19	21	solve	solve	VERB
fbem-14079	19	22	the	the	DET
fbem-14079	19	23	problems	problem	NOUN
fbem-14079	19	24	of	of	ADP
fbem-14079	19	25	brand	brand	NOUN
fbem-14079	19	26	aging	aging	NOUN
fbem-14079	19	27	,	,	PUNCT
fbem-14079	19	28	user	user	NOUN
fbem-14079	19	29	growth	growth	NOUN
fbem-14079	19	30	and	and	CCONJ
fbem-14079	19	31	product	product	NOUN
fbem-14079	19	32	promotion	promotion	NOUN
fbem-14079	19	33	,	,	PUNCT
fbem-14079	19	34	and	and	CCONJ
fbem-14079	19	35	the	the	DET
fbem-14079	19	36	acceptance	acceptance	NOUN
fbem-14079	19	37	and	and	CCONJ
fbem-14079	19	38	recognition	recognition	NOUN
fbem-14079	19	39	of	of	ADP
fbem-14079	19	40	cross	cross	ADJ
fbem-14079	19	41	-	-	ADJ
fbem-14079	19	42	border	border	ADJ
fbem-14079	19	43	marketing	marketing	NOUN
fbem-14079	19	44	by	by	ADP
fbem-14079	19	45	consumers	consumer	NOUN
fbem-14079	19	46	is	be	AUX
fbem-14079	19	47	the	the	DET
fbem-14079	19	48	key	key	NOUN
fbem-14079	19	49	to	to	ADP
fbem-14079	19	50	its	its	PRON
fbem-14079	19	51	wide	wide	ADJ
fbem-14079	19	52	application	application	NOUN
fbem-14079	19	53	.	.	PUNCT
fbem-14079	20	1	how	how	SCONJ
fbem-14079	20	2	to	to	PART
fbem-14079	20	3	take	take	VERB
fbem-14079	20	4	advantage	advantage	NOUN
fbem-14079	20	5	of	of	ADP
fbem-14079	20	6	the	the	DET
fbem-14079	20	7	"	"	PUNCT
fbem-14079	20	8	new	new	ADJ
fbem-14079	20	9	national	national	ADJ
fbem-14079	20	10	tide	tide	NOUN
fbem-14079	20	11	"	"	PUNCT
fbem-14079	20	12	environment	environment	NOUN
fbem-14079	20	13	,	,	PUNCT
fbem-14079	20	14	with	with	ADP
fbem-14079	20	15	the	the	DET
fbem-14079	20	16	help	help	NOUN
fbem-14079	20	17	of	of	ADP
fbem-14079	20	18	brand	brand	NOUN
fbem-14079	20	19	cross	cross	ADJ
fbem-14079	20	20	-	-	ADJ
fbem-14079	20	21	border	border	ADJ
fbem-14079	20	22	joint	joint	ADJ
fbem-14079	20	23	marketing	marketing	NOUN
fbem-14079	20	24	methods	method	NOUN
fbem-14079	20	25	,	,	PUNCT
fbem-14079	20	26	to	to	PART
fbem-14079	20	27	enhance	enhance	VERB
fbem-14079	20	28	consumer	consumer	NOUN
fbem-14079	20	29	attention	attention	NOUN
fbem-14079	20	30	to	to	ADP
fbem-14079	20	31	national	national	ADJ
fbem-14079	20	32	brands	brand	NOUN
fbem-14079	20	33	and	and	CCONJ
fbem-14079	20	34	favor	favor	NOUN
fbem-14079	20	35	,	,	PUNCT
fbem-14079	20	36	is	be	AUX
fbem-14079	20	37	a	a	DET
fbem-14079	20	38	common	common	ADJ
fbem-14079	20	39	concern	concern	NOUN
fbem-14079	20	40	of	of	ADP
fbem-14079	20	41	national	national	ADJ
fbem-14079	20	42	enterprises	enterprise	NOUN
fbem-14079	20	43	and	and	CCONJ
fbem-14079	20	44	academia	academia	NOUN
fbem-14079	20	45	.	.	PUNCT
fbem-14079	21	1	2.2	2.2	NUM
fbem-14079	21	2	.	.	PUNCT
fbem-14079	21	3	research	research	NOUN
fbem-14079	21	4	status	status	NOUN
fbem-14079	21	5	2.2.1	2.2.1	NUM
fbem-14079	21	6	.	.	PUNCT
fbem-14079	21	7	brand	brand	NOUN
fbem-14079	21	8	cross	cross	ADJ
fbem-14079	21	9	-	-	ADJ
fbem-14079	21	10	border	border	ADJ
fbem-14079	21	11	marketing	marketing	NOUN
fbem-14079	21	12	2.2.1.1	2.2.1.1	NUM
fbem-14079	21	13	.	.	PUNCT
fbem-14079	22	1	a	a	DET
fbem-14079	22	2	review	review	NOUN
fbem-14079	22	3	of	of	ADP
fbem-14079	22	4	foreign	foreign	ADJ
fbem-14079	22	5	research	research	NOUN
fbem-14079	22	6	on	on	ADP
fbem-14079	22	7	brand	brand	NOUN
fbem-14079	22	8	crossborder	crossborder	NOUN
fbem-14079	22	9	marketing	marketing	NOUN
fbem-14079	22	10	co	co	NOUN
fbem-14079	22	11	-	-	NOUN
fbem-14079	22	12	branding	brand	VERB
fbem-14079	22	13	as	as	ADP
fbem-14079	22	14	a	a	DET
fbem-14079	22	15	brand	brand	NOUN
fbem-14079	22	16	alliance	alliance	NOUN
fbem-14079	22	17	strategy	strategy	NOUN
fbem-14079	22	18	is	be	AUX
fbem-14079	22	19	widely	widely	ADV
fbem-14079	22	20	used	use	VERB
fbem-14079	22	21	in	in	ADP
fbem-14079	22	22	business	business	NOUN
fbem-14079	22	23	practice	practice	NOUN
fbem-14079	22	24	,	,	PUNCT
fbem-14079	22	25	where	where	SCONJ
fbem-14079	22	26	multiple	multiple	ADJ
fbem-14079	22	27	brands	brand	NOUN
fbem-14079	22	28	engage	engage	VERB
fbem-14079	22	29	in	in	ADP
fbem-14079	22	30	brand	brand	NOUN
fbem-14079	22	31	collaboration	collaboration	NOUN
fbem-14079	22	32	,	,	PUNCT
fbem-14079	22	33	which	which	PRON
fbem-14079	22	34	in	in	ADP
fbem-14079	22	35	turn	turn	NOUN
fbem-14079	22	36	leads	lead	VERB
fbem-14079	22	37	to	to	ADP
fbem-14079	22	38	co-branding.ali	co-branding.ali	PROPN
fbem-14079	22	39	besharat	besharat	NOUN
fbem-14079	22	40	(	(	PUNCT
fbem-14079	22	41	2010	2010	NUM
fbem-14079	22	42	)	)	PUNCT
fbem-14079	22	43	,	,	PUNCT
fbem-14079	22	44	using	use	VERB
fbem-14079	22	45	the	the	DET
fbem-14079	22	46	brand	brand	NOUN
fbem-14079	22	47	equity	equity	NOUN
fbem-14079	22	48	approach	approach	NOUN
fbem-14079	22	49	,	,	PUNCT
fbem-14079	22	50	found	find	VERB
fbem-14079	22	51	that	that	SCONJ
fbem-14079	22	52	the	the	DET
fbem-14079	22	53	presence	presence	NOUN
fbem-14079	22	54	of	of	ADP
fbem-14079	22	55	at	at	ADV
fbem-14079	22	56	least	least	ADV
fbem-14079	22	57	one	one	NUM
fbem-14079	22	58	high	high	ADJ
fbem-14079	22	59	equity	equity	NOUN
fbem-14079	22	60	brand	brand	NOUN
fbem-14079	22	61	in	in	ADP
fbem-14079	22	62	a	a	DET
fbem-14079	22	63	co	co	ADJ
fbem-14079	22	64	-	-	ADJ
fbem-14079	22	65	branding	branding	ADJ
fbem-14079	22	66	strategy	strategy	NOUN
fbem-14079	22	67	is	be	AUX
fbem-14079	22	68	sufficient	sufficient	ADJ
fbem-14079	22	69	to	to	PART
fbem-14079	22	70	capitalize	capitalize	VERB
fbem-14079	22	71	on	on	ADP
fbem-14079	22	72	consumer	consumer	NOUN
fbem-14079	22	73	assessment	assessment	NOUN
fbem-14079	22	74	of	of	ADP
fbem-14079	22	75	a	a	DET
fbem-14079	22	76	new	new	ADJ
fbem-14079	22	77	product[1].kevin	product[1].kevin	PROPN
fbem-14079	22	78	e.	e.	PROPN
fbem-14079	22	79	voss	voss	PROPN
fbem-14079	22	80	and	and	CCONJ
fbem-14079	22	81	mayoor	mayoor	PROPN
fbem-14079	22	82	mohan	mohan	PROPN
fbem-14079	22	83	(	(	PUNCT
fbem-14079	22	84	2016	2016	NUM
fbem-14079	22	85	)	)	PUNCT
fbem-14079	22	86	argued	argue	VERB
fbem-14079	22	87	that	that	SCONJ
fbem-14079	22	88	the	the	DET
fbem-14079	22	89	purpose	purpose	NOUN
fbem-14079	22	90	of	of	ADP
fbem-14079	22	91	launching	launch	VERB
fbem-14079	22	92	co	co	NOUN
fbem-14079	22	93	-	-	NOUN
fbem-14079	22	94	branding	branding	ADJ
fbem-14079	22	95	is	be	AUX
fbem-14079	22	96	to	to	PART
fbem-14079	22	97	respond	respond	VERB
fbem-14079	22	98	to	to	ADP
fbem-14079	22	99	a	a	DET
fbem-14079	22	100	rapidly	rapidly	ADV
fbem-14079	22	101	changing	change	VERB
fbem-14079	22	102	market	market	NOUN
fbem-14079	22	103	and	and	CCONJ
fbem-14079	22	104	to	to	PART
fbem-14079	22	105	increase	increase	VERB
fbem-14079	22	106	customer	customer	NOUN
fbem-14079	22	107	brand	brand	NOUN
fbem-14079	22	108	loyalty	loyalty	NOUN
fbem-14079	22	109	to	to	ADP
fbem-14079	22	110	the	the	DET
fbem-14079	22	111	brand	brand	NOUN
fbem-14079	22	112	in	in	ADP
fbem-14079	22	113	question[2].bin	question[2].bin	PROPN
fbem-14079	22	114	shen	shen	NOUN
fbem-14079	22	115	,	,	PUNCT
fbem-14079	22	116	tsan	tsan	PROPN
fbem-14079	22	117	-	-	PUNCT
fbem-14079	22	118	ming	me	VERB
fbem-14079	22	119	choi	choi	PROPN
fbem-14079	22	120	and	and	CCONJ
fbem-14079	22	121	pui	pui	PROPN
fbem-14079	22	122	-	-	PUNCT
fbem-14079	22	123	sze	sze	PROPN
fbem-14079	22	124	chow	chow	PROPN
fbem-14079	22	125	(	(	PUNCT
fbem-14079	22	126	2017	2017	NUM
fbem-14079	22	127	)	)	PUNCT
fbem-14079	22	128	,	,	PUNCT
fbem-14079	22	129	in	in	ADP
fbem-14079	22	130	discussing	discuss	VERB
fbem-14079	22	131	the	the	DET
fbem-14079	22	132	issue	issue	NOUN
fbem-14079	22	133	of	of	ADP
fbem-14079	22	134	expanding	expand	VERB
fbem-14079	22	135	market	market	NOUN
fbem-14079	22	136	share	share	NOUN
fbem-14079	22	137	for	for	ADP
fbem-14079	22	138	luxury	luxury	NOUN
fbem-14079	22	139	brands	brand	NOUN
fbem-14079	22	140	,	,	PUNCT
fbem-14079	22	141	argued	argue	VERB
fbem-14079	22	142	that	that	SCONJ
fbem-14079	22	143	brand	brand	PROPN
fbem-14079	22	144	association	association	PROPN
fbem-14079	22	145	of	of	ADP
fbem-14079	22	146	luxury	luxury	NOUN
fbem-14079	22	147	brands	brand	NOUN
fbem-14079	22	148	with	with	ADP
fbem-14079	22	149	fast	fast	ADJ
fbem-14079	22	150	fashion	fashion	NOUN
fbem-14079	22	151	brands	brand	NOUN
fbem-14079	22	152	can	can	AUX
fbem-14079	22	153	help	help	VERB
fbem-14079	22	154	luxury	luxury	NOUN
fbem-14079	22	155	brands	brand	NOUN
fbem-14079	22	156	effectively	effectively	ADV
fbem-14079	22	157	achieve	achieve	VERB
fbem-14079	22	158	the	the	DET
fbem-14079	22	159	goal	goal	NOUN
fbem-14079	22	160	of	of	ADP
fbem-14079	22	161	expanding	expand	VERB
fbem-14079	22	162	market	market	NOUN
fbem-14079	22	163	share[3].four	share[3].four	PROPN
fbem-14079	22	164	scholars	scholar	NOUN
fbem-14079	22	165	,	,	PUNCT
fbem-14079	22	166	hang	hang	VERB
fbem-14079	22	167	t.	t.	NOUN
fbem-14079	22	168	nguyen	nguyen	NOUN
fbem-14079	22	169	,	,	PUNCT
fbem-14079	22	170	william	william	PROPN
fbem-14079	22	171	t.	t.	PROPN
fbem-14079	22	172	ross	ross	PROPN
fbem-14079	22	173	,	,	PUNCT
fbem-14079	22	174	joseph	joseph	PROPN
fbem-14079	22	175	pancras	pancras	PROPN
fbem-14079	22	176	,	,	PUNCT
fbem-14079	22	177	and	and	CCONJ
fbem-14079	22	178	hieu	hieu	NOUN
fbem-14079	22	179	v.	v.	ADP
fbem-14079	22	180	phan	phan	PROPN
fbem-14079	22	181	(	(	PUNCT
fbem-14079	22	182	2020	2020	NUM
fbem-14079	22	183	)	)	PUNCT
fbem-14079	22	184	,	,	PUNCT
fbem-14079	22	185	in	in	ADP
fbem-14079	22	186	their	their	PRON
fbem-14079	22	187	study	study	NOUN
fbem-14079	22	188	found	find	VERB
fbem-14079	22	189	that	that	SCONJ
fbem-14079	22	190	the	the	DET
fbem-14079	22	191	relative	relative	ADJ
fbem-14079	22	192	dependence	dependence	NOUN
fbem-14079	22	193	of	of	ADP
fbem-14079	22	194	partners	partner	NOUN
fbem-14079	22	195	'	'	PART
fbem-14079	22	196	market	market	NOUN
fbem-14079	22	197	-	-	PUNCT
fbem-14079	22	198	based	base	VERB
fbem-14079	22	199	assets	asset	NOUN
fbem-14079	22	200	(	(	PUNCT
fbem-14079	22	201	ma	ma	PROPN
fbem-14079	22	202	)	)	PUNCT
fbem-14079	22	203	significantly	significantly	ADV
fbem-14079	22	204	drove	drive	VERB
fbem-14079	22	205	co	co	ADJ
fbem-14079	22	206	-	-	ADJ
fbem-14079	22	207	branding	branding	ADJ
fbem-14079	22	208	's	's	PART
fbem-14079	22	209	value	value	NOUN
fbem-14079	22	210	creation	creation	NOUN
fbem-14079	22	211	and	and	CCONJ
fbem-14079	22	212	distributional	distributional	ADJ
fbem-14079	22	213	differences[4	differences[4	NOUN
fbem-14079	22	214	]	]	X
fbem-14079	22	215	.	.	PUNCT
fbem-14079	23	1	2.2.1.2	2.2.1.2	X
fbem-14079	23	2	.	.	PUNCT
fbem-14079	23	3	a	a	DET
fbem-14079	23	4	review	review	NOUN
fbem-14079	23	5	of	of	ADP
fbem-14079	23	6	domestic	domestic	ADJ
fbem-14079	23	7	research	research	NOUN
fbem-14079	23	8	on	on	ADP
fbem-14079	23	9	brand	brand	NOUN
fbem-14079	23	10	crossborder	crossborder	NOUN
fbem-14079	23	11	marketing	marketing	NOUN
fbem-14079	23	12	after	after	ADP
fbem-14079	23	13	entering	enter	VERB
fbem-14079	23	14	the	the	DET
fbem-14079	23	15	internet	internet	NOUN
fbem-14079	23	16	era	era	NOUN
fbem-14079	23	17	,	,	PUNCT
fbem-14079	23	18	the	the	DET
fbem-14079	23	19	consumption	consumption	NOUN
fbem-14079	23	20	environment	environment	NOUN
fbem-14079	23	21	,	,	PUNCT
fbem-14079	23	22	consumer	consumer	NOUN
fbem-14079	23	23	structure	structure	NOUN
fbem-14079	23	24	,	,	PUNCT
fbem-14079	23	25	consumption	consumption	NOUN
fbem-14079	23	26	habits	habit	NOUN
fbem-14079	23	27	and	and	CCONJ
fbem-14079	23	28	consumption	consumption	NOUN
fbem-14079	23	29	trends	trend	NOUN
fbem-14079	23	30	are	be	AUX
fbem-14079	23	31	undergoing	undergo	VERB
fbem-14079	23	32	great	great	ADJ
fbem-14079	23	33	changes	change	NOUN
fbem-14079	23	34	,	,	PUNCT
fbem-14079	23	35	and	and	CCONJ
fbem-14079	23	36	many	many	ADJ
fbem-14079	23	37	national	national	ADJ
fbem-14079	23	38	brands	brand	NOUN
fbem-14079	23	39	are	be	AUX
fbem-14079	23	40	beginning	begin	VERB
fbem-14079	23	41	to	to	PART
fbem-14079	23	42	face	face	VERB
fbem-14079	23	43	the	the	DET
fbem-14079	23	44	crisis	crisis	NOUN
fbem-14079	23	45	of	of	ADP
fbem-14079	23	46	brand	brand	NOUN
fbem-14079	23	47	aging	aging	NOUN
fbem-14079	23	48	and	and	CCONJ
fbem-14079	23	49	brand	brand	NOUN
fbem-14079	23	50	impression	impression	NOUN
fbem-14079	23	51	curing	curing	NOUN
fbem-14079	23	52	,	,	PUNCT
fbem-14079	23	53	which	which	PRON
fbem-14079	23	54	restricts	restrict	VERB
fbem-14079	23	55	brand	brand	NOUN
fbem-14079	23	56	149	149	NUM
fbem-14079	23	57	development	development	NOUN
fbem-14079	23	58	.	.	PUNCT
fbem-14079	24	1	chen	chen	PROPN
fbem-14079	24	2	ruijuan	ruijuan	PROPN
fbem-14079	24	3	,	,	PUNCT
fbem-14079	24	4	liu	liu	PROPN
fbem-14079	24	5	chenyu	chenyu	PROPN
fbem-14079	24	6	(	(	PUNCT
fbem-14079	24	7	2019	2019	NUM
fbem-14079	24	8	)	)	PUNCT
fbem-14079	24	9	argued	argue	VERB
fbem-14079	24	10	that	that	SCONJ
fbem-14079	24	11	under	under	ADP
fbem-14079	24	12	the	the	DET
fbem-14079	24	13	"	"	PUNCT
fbem-14079	24	14	internet	internet	NOUN
fbem-14079	24	15	+	+	NOUN
fbem-14079	24	16	"	"	PUNCT
fbem-14079	24	17	environment	environment	NOUN
fbem-14079	24	18	,	,	PUNCT
fbem-14079	24	19	cross	cross	ADJ
fbem-14079	24	20	-	-	ADJ
fbem-14079	24	21	border	border	ADJ
fbem-14079	24	22	marketing	marketing	NOUN
fbem-14079	24	23	breaks	break	VERB
fbem-14079	24	24	the	the	DET
fbem-14079	24	25	original	original	ADJ
fbem-14079	24	26	single	single	ADJ
fbem-14079	24	27	communication	communication	NOUN
fbem-14079	24	28	method	method	NOUN
fbem-14079	24	29	,	,	PUNCT
fbem-14079	24	30	realizes	realize	VERB
fbem-14079	24	31	the	the	DET
fbem-14079	24	32	effect	effect	NOUN
fbem-14079	24	33	of	of	ADP
fbem-14079	24	34	"	"	PUNCT
fbem-14079	24	35	1	1	NUM
fbem-14079	24	36	+	+	NOUN
fbem-14079	24	37	1>2	1>2	NUM
fbem-14079	24	38	"	"	PUNCT
fbem-14079	24	39	,	,	PUNCT
fbem-14079	24	40	and	and	CCONJ
fbem-14079	24	41	provides	provide	VERB
fbem-14079	24	42	opportunities	opportunity	NOUN
fbem-14079	24	43	for	for	SCONJ
fbem-14079	24	44	old	old	ADJ
fbem-14079	24	45	brands	brand	NOUN
fbem-14079	24	46	to	to	PART
fbem-14079	24	47	integrate	integrate	VERB
fbem-14079	24	48	into	into	ADP
fbem-14079	24	49	the	the	DET
fbem-14079	24	50	new	new	ADJ
fbem-14079	24	51	market	market	NOUN
fbem-14079	24	52	and	and	CCONJ
fbem-14079	24	53	revitalize[5	revitalize[5	PROPN
fbem-14079	24	54	]	]	PUNCT
fbem-14079	24	55	.	.	PUNCT
fbem-14079	25	1	wang	wang	PROPN
fbem-14079	25	2	min	min	PROPN
fbem-14079	25	3	(	(	PUNCT
fbem-14079	25	4	2021	2021	NUM
fbem-14079	25	5	)	)	PUNCT
fbem-14079	25	6	discussed	discuss	VERB
fbem-14079	25	7	the	the	DET
fbem-14079	25	8	principles	principle	NOUN
fbem-14079	25	9	of	of	ADP
fbem-14079	25	10	cross	cross	ADJ
fbem-14079	25	11	-	-	ADJ
fbem-14079	25	12	border	border	ADJ
fbem-14079	25	13	marketing	marketing	NOUN
fbem-14079	25	14	of	of	ADP
fbem-14079	25	15	cultural	cultural	ADJ
fbem-14079	25	16	creation	creation	NOUN
fbem-14079	25	17	of	of	ADP
fbem-14079	25	18	old	old	ADJ
fbem-14079	25	19	brands	brand	NOUN
fbem-14079	25	20	:	:	PUNCT
fbem-14079	25	21	first	first	ADV
fbem-14079	25	22	,	,	PUNCT
fbem-14079	25	23	the	the	DET
fbem-14079	25	24	principle	principle	NOUN
fbem-14079	25	25	of	of	ADP
fbem-14079	25	26	resource	resource	NOUN
fbem-14079	25	27	sharing	sharing	NOUN
fbem-14079	25	28	,	,	PUNCT
fbem-14079	25	29	second	second	ADV
fbem-14079	25	30	,	,	PUNCT
fbem-14079	25	31	the	the	DET
fbem-14079	25	32	principle	principle	NOUN
fbem-14079	25	33	of	of	ADP
fbem-14079	25	34	non	non	NOUN
fbem-14079	25	35	-	-	NOUN
fbem-14079	25	36	competition	competition	NOUN
fbem-14079	25	37	of	of	ADP
fbem-14079	25	38	the	the	DET
fbem-14079	25	39	main	main	ADJ
fbem-14079	25	40	body	body	NOUN
fbem-14079	25	41	,	,	PUNCT
fbem-14079	25	42	and	and	CCONJ
fbem-14079	25	43	third	third	ADJ
fbem-14079	25	44	,	,	PUNCT
fbem-14079	25	45	the	the	DET
fbem-14079	25	46	principle	principle	NOUN
fbem-14079	25	47	of	of	ADP
fbem-14079	25	48	consistency	consistency	NOUN
fbem-14079	25	49	of	of	ADP
fbem-14079	25	50	the	the	DET
fbem-14079	25	51	target	target	NOUN
fbem-14079	25	52	group	group	NOUN
fbem-14079	25	53	.	.	PUNCT
fbem-14079	26	1	then	then	ADV
fbem-14079	26	2	it	it	PRON
fbem-14079	26	3	puts	put	VERB
fbem-14079	26	4	forward	forward	ADV
fbem-14079	26	5	the	the	DET
fbem-14079	26	6	strategy	strategy	NOUN
fbem-14079	26	7	of	of	ADP
fbem-14079	26	8	cultural	cultural	ADJ
fbem-14079	26	9	and	and	CCONJ
fbem-14079	26	10	creative	creative	ADJ
fbem-14079	26	11	cross	cross	ADJ
fbem-14079	26	12	-	-	ADJ
fbem-14079	26	13	border	border	ADJ
fbem-14079	26	14	marketing	marketing	NOUN
fbem-14079	26	15	of	of	ADP
fbem-14079	26	16	old	old	ADJ
fbem-14079	26	17	brands	brand	NOUN
fbem-14079	26	18	,	,	PUNCT
fbem-14079	26	19	which	which	PRON
fbem-14079	26	20	believes	believe	VERB
fbem-14079	26	21	that	that	SCONJ
fbem-14079	26	22	old	old	ADJ
fbem-14079	26	23	brands	brand	NOUN
fbem-14079	26	24	should	should	AUX
fbem-14079	26	25	reposition	reposition	VERB
fbem-14079	26	26	their	their	PRON
fbem-14079	26	27	brands	brand	NOUN
fbem-14079	26	28	and	and	CCONJ
fbem-14079	26	29	break	break	VERB
fbem-14079	26	30	through	through	ADP
fbem-14079	26	31	the	the	DET
fbem-14079	26	32	commercial	commercial	ADJ
fbem-14079	26	33	boundaries	boundary	NOUN
fbem-14079	26	34	;	;	PUNCT
fbem-14079	26	35	strengthen	strengthen	VERB
fbem-14079	26	36	the	the	DET
fbem-14079	26	37	brand	brand	NOUN
fbem-14079	26	38	ip	ip	NOUN
fbem-14079	26	39	to	to	PART
fbem-14079	26	40	connect	connect	VERB
fbem-14079	26	41	enterprises	enterprise	NOUN
fbem-14079	26	42	and	and	CCONJ
fbem-14079	26	43	consumers	consumer	NOUN
fbem-14079	26	44	;	;	PUNCT
fbem-14079	26	45	and	and	CCONJ
fbem-14079	26	46	apply	apply	VERB
fbem-14079	26	47	multiple	multiple	ADJ
fbem-14079	26	48	channels	channel	NOUN
fbem-14079	26	49	for	for	ADP
fbem-14079	26	50	cross	cross	ADJ
fbem-14079	26	51	-	-	ADJ
fbem-14079	26	52	border	border	ADJ
fbem-14079	26	53	marketing[6	marketing[6	NOUN
fbem-14079	26	54	]	]	PUNCT
fbem-14079	26	55	.	.	PUNCT
fbem-14079	27	1	zhao	zhao	PROPN
fbem-14079	27	2	yijun	yijun	PROPN
fbem-14079	27	3	(	(	PUNCT
fbem-14079	27	4	2021	2021	NUM
fbem-14079	27	5	)	)	PUNCT
fbem-14079	27	6	believes	believe	VERB
fbem-14079	27	7	that	that	SCONJ
fbem-14079	27	8	this	this	DET
fbem-14079	27	9	crossover	crossover	NOUN
fbem-14079	27	10	marketing	marketing	NOUN
fbem-14079	27	11	(	(	PUNCT
fbem-14079	27	12	crossover	crossover	ADP
fbem-14079	27	13	marketing	marketing	NOUN
fbem-14079	27	14	)	)	PUNCT
fbem-14079	27	15	under	under	ADP
fbem-14079	27	16	the	the	DET
fbem-14079	27	17	brand	brand	NOUN
fbem-14079	27	18	crossover	crossover	PROPN
fbem-14079	27	19	association	association	NOUN
fbem-14079	27	20	is	be	AUX
fbem-14079	27	21	essentially	essentially	ADV
fbem-14079	27	22	a	a	DET
fbem-14079	27	23	marketing	marketing	NOUN
fbem-14079	27	24	strategy	strategy	NOUN
fbem-14079	27	25	in	in	ADP
fbem-14079	27	26	which	which	PRON
fbem-14079	27	27	brands	brand	NOUN
fbem-14079	27	28	from	from	ADP
fbem-14079	27	29	different	different	ADJ
fbem-14079	27	30	fields	field	NOUN
fbem-14079	27	31	are	be	AUX
fbem-14079	27	32	united[7	united[7	VERB
fbem-14079	27	33	]	]	PUNCT
fbem-14079	27	34	.	.	PUNCT
fbem-14079	28	1	li	li	PROPN
fbem-14079	28	2	feifei	feifei	PROPN
fbem-14079	28	3	(	(	PUNCT
fbem-14079	28	4	2022	2022	NUM
fbem-14079	28	5	)	)	PUNCT
fbem-14079	28	6	believes	believe	VERB
fbem-14079	28	7	that	that	SCONJ
fbem-14079	28	8	in	in	ADP
fbem-14079	28	9	the	the	DET
fbem-14079	28	10	era	era	NOUN
fbem-14079	28	11	of	of	ADP
fbem-14079	28	12	digital	digital	ADJ
fbem-14079	28	13	economy	economy	NOUN
fbem-14079	28	14	,	,	PUNCT
fbem-14079	28	15	cross	cross	ADJ
fbem-14079	28	16	-	-	ADJ
fbem-14079	28	17	border	border	ADJ
fbem-14079	28	18	integration	integration	NOUN
fbem-14079	28	19	,	,	PUNCT
fbem-14079	28	20	change	change	NOUN
fbem-14079	28	21	and	and	CCONJ
fbem-14079	28	22	innovation	innovation	NOUN
fbem-14079	28	23	is	be	AUX
fbem-14079	28	24	the	the	DET
fbem-14079	28	25	key	key	ADJ
fbem-14079	28	26	means	mean	NOUN
fbem-14079	28	27	to	to	PART
fbem-14079	28	28	continue	continue	VERB
fbem-14079	28	29	the	the	DET
fbem-14079	28	30	brand	brand	NOUN
fbem-14079	28	31	vitality	vitality	NOUN
fbem-14079	28	32	of	of	ADP
fbem-14079	28	33	the	the	DET
fbem-14079	28	34	traditional	traditional	ADJ
fbem-14079	28	35	marketing	marketing	NOUN
fbem-14079	28	36	model	model	NOUN
fbem-14079	28	37	of	of	ADP
fbem-14079	28	38	the	the	DET
fbem-14079	28	39	old	old	ADJ
fbem-14079	28	40	enterprises[8	enterprises[8	PROPN
fbem-14079	28	41	]	]	X
fbem-14079	28	42	.	.	PUNCT
fbem-14079	29	1	2.2.2	2.2.2	X
fbem-14079	29	2	.	.	PUNCT
fbem-14079	29	3	general	general	ADJ
fbem-14079	29	4	description	description	NOUN
fbem-14079	29	5	of	of	ADP
fbem-14079	29	6	research	research	NOUN
fbem-14079	29	7	in	in	ADP
fbem-14079	29	8	general	general	ADJ
fbem-14079	29	9	,	,	PUNCT
fbem-14079	29	10	foreign	foreign	ADJ
fbem-14079	29	11	research	research	NOUN
fbem-14079	29	12	on	on	ADP
fbem-14079	29	13	brand	brand	NOUN
fbem-14079	29	14	association	association	PROPN
fbem-14079	29	15	and	and	CCONJ
fbem-14079	29	16	consumer	consumer	NOUN
fbem-14079	29	17	ethnocentrism	ethnocentrism	NOUN
fbem-14079	29	18	on	on	ADP
fbem-14079	29	19	consumer	consumer	NOUN
fbem-14079	29	20	purchasing	purchasing	NOUN
fbem-14079	29	21	behavior	behavior	NOUN
fbem-14079	29	22	started	start	VERB
fbem-14079	29	23	earlier	early	ADV
fbem-14079	29	24	,	,	PUNCT
fbem-14079	29	25	and	and	CCONJ
fbem-14079	29	26	the	the	DET
fbem-14079	29	27	research	research	NOUN
fbem-14079	29	28	content	content	NOUN
fbem-14079	29	29	is	be	AUX
fbem-14079	29	30	more	more	ADV
fbem-14079	29	31	refined	refine	VERB
fbem-14079	29	32	.	.	PUNCT
fbem-14079	30	1	however	however	ADV
fbem-14079	30	2	,	,	PUNCT
fbem-14079	30	3	due	due	ADP
fbem-14079	30	4	to	to	ADP
fbem-14079	30	5	cultural	cultural	ADJ
fbem-14079	30	6	differences	difference	NOUN
fbem-14079	30	7	,	,	PUNCT
fbem-14079	30	8	foreign	foreign	ADJ
fbem-14079	30	9	scholars	scholar	NOUN
fbem-14079	30	10	'	'	PART
fbem-14079	30	11	research	research	NOUN
fbem-14079	30	12	on	on	ADP
fbem-14079	30	13	national	national	ADJ
fbem-14079	30	14	products	product	NOUN
fbem-14079	30	15	and	and	CCONJ
fbem-14079	30	16	brand	brand	NOUN
fbem-14079	30	17	cross	cross	ADJ
fbem-14079	30	18	-	-	ADJ
fbem-14079	30	19	border	border	ADJ
fbem-14079	30	20	association	association	NOUN
fbem-14079	30	21	is	be	AUX
fbem-14079	30	22	relatively	relatively	ADV
fbem-14079	30	23	lacking	lacking	ADJ
fbem-14079	30	24	.	.	PUNCT
fbem-14079	31	1	domestic	domestic	ADJ
fbem-14079	31	2	research	research	NOUN
fbem-14079	31	3	is	be	AUX
fbem-14079	31	4	based	base	VERB
fbem-14079	31	5	on	on	ADP
fbem-14079	31	6	china	china	PROPN
fbem-14079	31	7	's	's	PART
fbem-14079	31	8	local	local	ADJ
fbem-14079	31	9	actual	actual	ADJ
fbem-14079	31	10	situation	situation	NOUN
fbem-14079	31	11	,	,	PUNCT
fbem-14079	31	12	and	and	CCONJ
fbem-14079	31	13	is	be	AUX
fbem-14079	31	14	more	more	ADV
fbem-14079	31	15	in	in	ADP
fbem-14079	31	16	-	-	PUNCT
fbem-14079	31	17	depth	depth	NOUN
fbem-14079	31	18	in	in	ADP
fbem-14079	31	19	the	the	DET
fbem-14079	31	20	research	research	NOUN
fbem-14079	31	21	of	of	ADP
fbem-14079	31	22	cross	cross	ADJ
fbem-14079	31	23	-	-	ADJ
fbem-14079	31	24	border	border	ADJ
fbem-14079	31	25	marketing	marketing	NOUN
fbem-14079	31	26	on	on	ADP
fbem-14079	31	27	the	the	DET
fbem-14079	31	28	innovation	innovation	NOUN
fbem-14079	31	29	and	and	CCONJ
fbem-14079	31	30	development	development	NOUN
fbem-14079	31	31	of	of	ADP
fbem-14079	31	32	national	national	ADJ
fbem-14079	31	33	brands	brand	NOUN
fbem-14079	31	34	.	.	PUNCT
fbem-14079	32	1	under	under	ADP
fbem-14079	32	2	the	the	DET
fbem-14079	32	3	call	call	NOUN
fbem-14079	32	4	of	of	ADP
fbem-14079	32	5	building	build	VERB
fbem-14079	32	6	a	a	DET
fbem-14079	32	7	socialist	socialist	ADJ
fbem-14079	32	8	cultural	cultural	ADJ
fbem-14079	32	9	powerhouse	powerhouse	NOUN
fbem-14079	32	10	with	with	ADP
fbem-14079	32	11	chinese	chinese	ADJ
fbem-14079	32	12	characteristics	characteristic	NOUN
fbem-14079	32	13	,	,	PUNCT
fbem-14079	32	14	china	china	PROPN
fbem-14079	32	15	is	be	AUX
fbem-14079	32	16	striving	strive	VERB
fbem-14079	32	17	to	to	PART
fbem-14079	32	18	find	find	VERB
fbem-14079	32	19	a	a	DET
fbem-14079	32	20	new	new	ADJ
fbem-14079	32	21	way	way	NOUN
fbem-14079	32	22	for	for	SCONJ
fbem-14079	32	23	the	the	DET
fbem-14079	32	24	outstanding	outstanding	ADJ
fbem-14079	32	25	traditional	traditional	ADJ
fbem-14079	32	26	chinese	chinese	ADJ
fbem-14079	32	27	culture	culture	NOUN
fbem-14079	32	28	to	to	PART
fbem-14079	32	29	flourish	flourish	VERB
fbem-14079	32	30	in	in	ADP
fbem-14079	32	31	the	the	DET
fbem-14079	32	32	new	new	ADJ
fbem-14079	32	33	era	era	NOUN
fbem-14079	32	34	,	,	PUNCT
fbem-14079	32	35	and	and	CCONJ
fbem-14079	32	36	trying	try	VERB
fbem-14079	32	37	to	to	PART
fbem-14079	32	38	integrate	integrate	VERB
fbem-14079	32	39	traditional	traditional	ADJ
fbem-14079	32	40	culture	culture	NOUN
fbem-14079	32	41	into	into	ADP
fbem-14079	32	42	people	people	NOUN
fbem-14079	32	43	's	's	PART
fbem-14079	32	44	production	production	NOUN
fbem-14079	32	45	and	and	CCONJ
fbem-14079	32	46	life	life	NOUN
fbem-14079	32	47	with	with	ADP
fbem-14079	32	48	a	a	DET
fbem-14079	32	49	"	"	PUNCT
fbem-14079	32	50	new	new	ADJ
fbem-14079	32	51	look	look	NOUN
fbem-14079	32	52	"	"	PUNCT
fbem-14079	32	53	,	,	PUNCT
fbem-14079	32	54	and	and	CCONJ
fbem-14079	32	55	the	the	DET
fbem-14079	32	56	"	"	PUNCT
fbem-14079	32	57	new	new	ADJ
fbem-14079	32	58	national	national	ADJ
fbem-14079	32	59	trend	trend	NOUN
fbem-14079	32	60	"	"	PUNCT
fbem-14079	32	61	has	have	AUX
fbem-14079	32	62	emerged	emerge	VERB
fbem-14079	32	63	.	.	PUNCT
fbem-14079	33	1	national	national	ADJ
fbem-14079	33	2	brands	brand	NOUN
fbem-14079	33	3	of	of	ADP
fbem-14079	33	4	cross	cross	ADJ
fbem-14079	33	5	-	-	ADJ
fbem-14079	33	6	border	border	ADJ
fbem-14079	33	7	joint	joint	ADJ
fbem-14079	33	8	way	way	NOUN
fbem-14079	33	9	to	to	PART
fbem-14079	33	10	promote	promote	VERB
fbem-14079	33	11	production	production	NOUN
fbem-14079	33	12	and	and	CCONJ
fbem-14079	33	13	consumption	consumption	NOUN
fbem-14079	33	14	,	,	PUNCT
fbem-14079	33	15	so	so	SCONJ
fbem-14079	33	16	that	that	SCONJ
fbem-14079	33	17	the	the	DET
fbem-14079	33	18	traditional	traditional	ADJ
fbem-14079	33	19	culture	culture	NOUN
fbem-14079	33	20	has	have	AUX
fbem-14079	33	21	been	be	AUX
fbem-14079	33	22	revitalized	revitalize	VERB
fbem-14079	33	23	.	.	PUNCT
fbem-14079	34	1	at	at	ADP
fbem-14079	34	2	present	present	ADJ
fbem-14079	34	3	,	,	PUNCT
fbem-14079	34	4	the	the	DET
fbem-14079	34	5	research	research	NOUN
fbem-14079	34	6	on	on	ADP
fbem-14079	34	7	cross	cross	ADJ
fbem-14079	34	8	-	-	ADJ
fbem-14079	34	9	border	border	ADJ
fbem-14079	34	10	marketing	marketing	NOUN
fbem-14079	34	11	of	of	ADP
fbem-14079	34	12	national	national	ADJ
fbem-14079	34	13	products	product	NOUN
fbem-14079	34	14	and	and	CCONJ
fbem-14079	34	15	consumer	consumer	NOUN
fbem-14079	34	16	purchasing	purchasing	NOUN
fbem-14079	34	17	behavior	behavior	NOUN
fbem-14079	34	18	is	be	AUX
fbem-14079	34	19	one	one	NUM
fbem-14079	34	20	of	of	ADP
fbem-14079	34	21	the	the	DET
fbem-14079	34	22	hot	hot	ADJ
fbem-14079	34	23	spots	spot	NOUN
fbem-14079	34	24	of	of	ADP
fbem-14079	34	25	academic	academic	ADJ
fbem-14079	34	26	research	research	NOUN
fbem-14079	34	27	,	,	PUNCT
fbem-14079	34	28	and	and	CCONJ
fbem-14079	34	29	the	the	DET
fbem-14079	34	30	main	main	ADJ
fbem-14079	34	31	direction	direction	NOUN
fbem-14079	34	32	of	of	ADP
fbem-14079	34	33	the	the	DET
fbem-14079	34	34	research	research	NOUN
fbem-14079	34	35	is	be	AUX
fbem-14079	34	36	the	the	DET
fbem-14079	34	37	analysis	analysis	NOUN
fbem-14079	34	38	of	of	ADP
fbem-14079	34	39	the	the	DET
fbem-14079	34	40	impact	impact	NOUN
fbem-14079	34	41	of	of	ADP
fbem-14079	34	42	cross	cross	ADJ
fbem-14079	34	43	-	-	ADJ
fbem-14079	34	44	border	border	ADJ
fbem-14079	34	45	alliance	alliance	NOUN
fbem-14079	34	46	on	on	ADP
fbem-14079	34	47	consumer	consumer	NOUN
fbem-14079	34	48	purchasing	purchasing	NOUN
fbem-14079	34	49	preference	preference	NOUN
fbem-14079	34	50	,	,	PUNCT
fbem-14079	34	51	the	the	DET
fbem-14079	34	52	formation	formation	NOUN
fbem-14079	34	53	of	of	ADP
fbem-14079	34	54	consumer	consumer	NOUN
fbem-14079	34	55	awareness	awareness	NOUN
fbem-14079	34	56	of	of	ADP
fbem-14079	34	57	national	national	ADJ
fbem-14079	34	58	products	product	NOUN
fbem-14079	34	59	,	,	PUNCT
fbem-14079	34	60	and	and	CCONJ
fbem-14079	34	61	the	the	DET
fbem-14079	34	62	impact	impact	NOUN
fbem-14079	34	63	of	of	ADP
fbem-14079	34	64	cross	cross	ADJ
fbem-14079	34	65	-	-	ADJ
fbem-14079	34	66	border	border	ADJ
fbem-14079	34	67	alliance	alliance	NOUN
fbem-14079	34	68	on	on	ADP
fbem-14079	34	69	consumer	consumer	NOUN
fbem-14079	34	70	attitude	attitude	NOUN
fbem-14079	34	71	.	.	PUNCT
fbem-14079	35	1	however	however	ADV
fbem-14079	35	2	,	,	PUNCT
fbem-14079	35	3	there	there	PRON
fbem-14079	35	4	is	be	VERB
fbem-14079	35	5	a	a	DET
fbem-14079	35	6	lack	lack	NOUN
fbem-14079	35	7	of	of	ADP
fbem-14079	35	8	systematic	systematic	ADJ
fbem-14079	35	9	research	research	NOUN
fbem-14079	35	10	on	on	ADP
fbem-14079	35	11	the	the	DET
fbem-14079	35	12	influence	influence	NOUN
fbem-14079	35	13	between	between	ADP
fbem-14079	35	14	crossborder	crossborder	NOUN
fbem-14079	35	15	association	association	NOUN
fbem-14079	35	16	of	of	ADP
fbem-14079	35	17	national	national	PROPN
fbem-14079	35	18	brands	brand	NOUN
fbem-14079	35	19	and	and	CCONJ
fbem-14079	35	20	consumer	consumer	NOUN
fbem-14079	35	21	purchasing	purchasing	NOUN
fbem-14079	35	22	behavior	behavior	NOUN
fbem-14079	35	23	.	.	PUNCT
fbem-14079	36	1	3	3	X
fbem-14079	36	2	.	.	X
fbem-14079	36	3	analysis	analysis	NOUN
fbem-14079	36	4	of	of	ADP
fbem-14079	36	5	the	the	DET
fbem-14079	36	6	current	current	ADJ
fbem-14079	36	7	situation	situation	NOUN
fbem-14079	36	8	of	of	ADP
fbem-14079	36	9	cross	cross	ADJ
fbem-14079	36	10	-	-	ADJ
fbem-14079	36	11	border	border	ADJ
fbem-14079	36	12	association	association	NOUN
fbem-14079	36	13	of	of	ADP
fbem-14079	36	14	national	national	ADJ
fbem-14079	36	15	brands	brand	NOUN
fbem-14079	36	16	in	in	ADP
fbem-14079	36	17	the	the	DET
fbem-14079	36	18	context	context	NOUN
fbem-14079	36	19	of	of	ADP
fbem-14079	36	20	the	the	DET
fbem-14079	36	21	"	"	PUNCT
fbem-14079	36	22	new	new	ADJ
fbem-14079	36	23	national	national	ADJ
fbem-14079	36	24	trend	trend	NOUN
fbem-14079	36	25	"	"	PUNCT
fbem-14079	36	26	existing	exist	VERB
fbem-14079	36	27	research	research	NOUN
fbem-14079	36	28	shows	show	VERB
fbem-14079	36	29	that	that	SCONJ
fbem-14079	36	30	ethnocentric	ethnocentric	ADJ
fbem-14079	36	31	consumers	consumer	NOUN
fbem-14079	36	32	are	be	AUX
fbem-14079	36	33	more	more	ADV
fbem-14079	36	34	willing	willing	ADJ
fbem-14079	36	35	to	to	PART
fbem-14079	36	36	buy	buy	VERB
fbem-14079	36	37	national	national	ADJ
fbem-14079	36	38	products[9	products[9	NOUN
fbem-14079	36	39	]	]	PUNCT
fbem-14079	36	40	,	,	PUNCT
fbem-14079	36	41	but	but	CCONJ
fbem-14079	36	42	there	there	PRON
fbem-14079	36	43	is	be	VERB
fbem-14079	36	44	a	a	DET
fbem-14079	36	45	difference	difference	NOUN
fbem-14079	36	46	in	in	ADP
fbem-14079	36	47	preference	preference	NOUN
fbem-14079	36	48	between	between	ADP
fbem-14079	36	49	national	national	ADJ
fbem-14079	36	50	and	and	CCONJ
fbem-14079	36	51	foreign	foreign	ADJ
fbem-14079	36	52	brands[10	brands[10	NOUN
fbem-14079	36	53	]	]	PUNCT
fbem-14079	36	54	.	.	PUNCT
fbem-14079	37	1	based	base	VERB
fbem-14079	37	2	on	on	ADP
fbem-14079	37	3	many	many	ADJ
fbem-14079	37	4	consumers	consumer	NOUN
fbem-14079	37	5	'	'	PART
fbem-14079	37	6	stereotypical	stereotypical	ADJ
fbem-14079	37	7	image	image	NOUN
fbem-14079	37	8	of	of	ADP
fbem-14079	37	9	the	the	DET
fbem-14079	37	10	country	country	NOUN
fbem-14079	37	11	of	of	ADP
fbem-14079	37	12	origin	origin	NOUN
fbem-14079	37	13	,	,	PUNCT
fbem-14079	37	14	consumers	consumer	NOUN
fbem-14079	37	15	will	will	AUX
fbem-14079	37	16	evaluate	evaluate	VERB
fbem-14079	37	17	products	product	NOUN
fbem-14079	37	18	through	through	ADP
fbem-14079	37	19	various	various	ADJ
fbem-14079	37	20	aspects	aspect	NOUN
fbem-14079	37	21	of	of	ADP
fbem-14079	37	22	the	the	DET
fbem-14079	37	23	country	country	NOUN
fbem-14079	37	24	's	's	PART
fbem-14079	37	25	or	or	CCONJ
fbem-14079	37	26	region	region	NOUN
fbem-14079	37	27	's	's	PART
fbem-14079	37	28	image	image	NOUN
fbem-14079	37	29	.	.	PUNCT
fbem-14079	38	1	therefore	therefore	ADV
fbem-14079	38	2	,	,	PUNCT
fbem-14079	38	3	to	to	ADP
fbem-14079	38	4	some	some	DET
fbem-14079	38	5	extent	extent	NOUN
fbem-14079	38	6	,	,	PUNCT
fbem-14079	38	7	factors	factor	NOUN
fbem-14079	38	8	such	such	ADJ
fbem-14079	38	9	as	as	ADP
fbem-14079	38	10	low	low	ADJ
fbem-14079	38	11	quality	quality	NOUN
fbem-14079	38	12	,	,	PUNCT
fbem-14079	38	13	negative	negative	ADJ
fbem-14079	38	14	low	low	ADV
fbem-14079	38	15	-	-	PUNCT
fbem-14079	38	16	priced	price	VERB
fbem-14079	38	17	image	image	NOUN
fbem-14079	38	18	,	,	PUNCT
fbem-14079	38	19	and	and	CCONJ
fbem-14079	38	20	face	face	NOUN
fbem-14079	38	21	-	-	PUNCT
fbem-14079	38	22	saving	save	VERB
fbem-14079	38	23	culture	culture	NOUN
fbem-14079	38	24	prevent	prevent	VERB
fbem-14079	38	25	chinese	chinese	ADJ
fbem-14079	38	26	consumers	consumer	NOUN
fbem-14079	38	27	from	from	ADP
fbem-14079	38	28	paying	pay	VERB
fbem-14079	38	29	attention	attention	NOUN
fbem-14079	38	30	to	to	ADP
fbem-14079	38	31	and	and	CCONJ
fbem-14079	38	32	purchasing	purchase	VERB
fbem-14079	38	33	local	local	ADJ
fbem-14079	38	34	brands[10	brands[10	NOUN
fbem-14079	38	35	]	]	PUNCT
fbem-14079	38	36	.	.	PUNCT
fbem-14079	39	1	with	with	ADP
fbem-14079	39	2	the	the	DET
fbem-14079	39	3	development	development	NOUN
fbem-14079	39	4	of	of	ADP
fbem-14079	39	5	economic	economic	ADJ
fbem-14079	39	6	globalization	globalization	NOUN
fbem-14079	39	7	and	and	CCONJ
fbem-14079	39	8	the	the	DET
fbem-14079	39	9	rapid	rapid	ADJ
fbem-14079	39	10	growth	growth	NOUN
fbem-14079	39	11	of	of	ADP
fbem-14079	39	12	china	china	PROPN
fbem-14079	39	13	's	's	PART
fbem-14079	39	14	economy	economy	NOUN
fbem-14079	39	15	,	,	PUNCT
fbem-14079	39	16	domestic	domestic	ADJ
fbem-14079	39	17	consumers	consumer	NOUN
fbem-14079	39	18	'	'	PART
fbem-14079	39	19	foreign	foreign	ADJ
fbem-14079	39	20	consumption	consumption	NOUN
fbem-14079	39	21	psychology	psychology	NOUN
fbem-14079	39	22	and	and	CCONJ
fbem-14079	39	23	negative	negative	ADJ
fbem-14079	39	24	stereotypes	stereotype	NOUN
fbem-14079	39	25	have	have	AUX
fbem-14079	39	26	decreased	decrease	VERB
fbem-14079	39	27	in	in	ADP
fbem-14079	39	28	comparison	comparison	NOUN
fbem-14079	39	29	,	,	PUNCT
fbem-14079	39	30	while	while	SCONJ
fbem-14079	39	31	their	their	PRON
fbem-14079	39	32	preference	preference	NOUN
fbem-14079	39	33	for	for	ADP
fbem-14079	39	34	national	national	ADJ
fbem-14079	39	35	brands	brand	NOUN
fbem-14079	39	36	has	have	AUX
fbem-14079	39	37	gradually	gradually	ADV
fbem-14079	39	38	increased[11	increased[11	VERB
fbem-14079	39	39	]	]	PUNCT
fbem-14079	39	40	.	.	PUNCT
fbem-14079	40	1	in	in	ADP
fbem-14079	40	2	the	the	DET
fbem-14079	40	3	dynamically	dynamically	ADV
fbem-14079	40	4	changing	change	VERB
fbem-14079	40	5	environment	environment	NOUN
fbem-14079	40	6	,	,	PUNCT
fbem-14079	40	7	national	national	ADJ
fbem-14079	40	8	brands	brand	NOUN
fbem-14079	40	9	have	have	AUX
fbem-14079	40	10	received	receive	VERB
fbem-14079	40	11	much	much	ADJ
fbem-14079	40	12	attention	attention	NOUN
fbem-14079	40	13	for	for	ADP
fbem-14079	40	14	stabilizing	stabilize	VERB
fbem-14079	40	15	and	and	CCONJ
fbem-14079	40	16	thriving	thrive	VERB
fbem-14079	40	17	in	in	ADP
fbem-14079	40	18	their	their	PRON
fbem-14079	40	19	development	development	NOUN
fbem-14079	40	20	in	in	ADP
fbem-14079	40	21	order	order	NOUN
fbem-14079	40	22	to	to	PART
fbem-14079	40	23	achieve	achieve	VERB
fbem-14079	40	24	brand	brand	NOUN
fbem-14079	40	25	reversal	reversal	NOUN
fbem-14079	40	26	and	and	CCONJ
fbem-14079	40	27	consumer	consumer	NOUN
fbem-14079	40	28	preference	preference	NOUN
fbem-14079	40	29	reversal[10	reversal[10	NOUN
fbem-14079	40	30	]	]	PUNCT
fbem-14079	40	31	.	.	PUNCT
fbem-14079	41	1	brand	brand	NOUN
fbem-14079	41	2	-	-	PUNCT
fbem-14079	41	3	level	level	NOUN
fbem-14079	41	4	issues	issue	NOUN
fbem-14079	41	5	have	have	VERB
fbem-14079	41	6	far	far	ADV
fbem-14079	41	7	-	-	PUNCT
fbem-14079	41	8	reaching	reach	VERB
fbem-14079	41	9	impacts	impact	NOUN
fbem-14079	41	10	on	on	ADP
fbem-14079	41	11	products	product	NOUN
fbem-14079	41	12	,	,	PUNCT
fbem-14079	41	13	and	and	CCONJ
fbem-14079	41	14	due	due	ADP
fbem-14079	41	15	to	to	ADP
fbem-14079	41	16	the	the	DET
fbem-14079	41	17	better	well	ADJ
fbem-14079	41	18	benefits	benefit	NOUN
fbem-14079	41	19	of	of	ADP
fbem-14079	41	20	brand	brand	NOUN
fbem-14079	41	21	association	association	PROPN
fbem-14079	41	22	for	for	ADP
fbem-14079	41	23	enterprises	enterprise	NOUN
fbem-14079	41	24	,	,	PUNCT
fbem-14079	41	25	as	as	ADV
fbem-14079	41	26	well	well	ADV
fbem-14079	41	27	as	as	ADP
fbem-14079	41	28	the	the	DET
fbem-14079	41	29	trend	trend	NOUN
fbem-14079	41	30	of	of	ADP
fbem-14079	41	31	brand	brand	NOUN
fbem-14079	41	32	homogenisation	homogenisation	NOUN
fbem-14079	41	33	and	and	CCONJ
fbem-14079	41	34	the	the	DET
fbem-14079	41	35	rise	rise	NOUN
fbem-14079	41	36	of	of	ADP
fbem-14079	41	37	diversified	diversified	ADJ
fbem-14079	41	38	consumer	consumer	NOUN
fbem-14079	41	39	demands	demand	NOUN
fbem-14079	41	40	,	,	PUNCT
fbem-14079	41	41	many	many	ADJ
fbem-14079	41	42	enterprises	enterprise	NOUN
fbem-14079	41	43	have	have	AUX
fbem-14079	41	44	evolved	evolve	VERB
fbem-14079	41	45	from	from	ADP
fbem-14079	41	46	simple	simple	ADJ
fbem-14079	41	47	brand	brand	NOUN
fbem-14079	41	48	association	association	PROPN
fbem-14079	41	49	to	to	ADP
fbem-14079	41	50	association	association	NOUN
fbem-14079	41	51	in	in	ADP
fbem-14079	41	52	different	different	ADJ
fbem-14079	41	53	industrial	industrial	ADJ
fbem-14079	41	54	fields	field	NOUN
fbem-14079	41	55	,	,	PUNCT
fbem-14079	41	56	i.e.	i.e.	X
fbem-14079	41	57	,	,	PUNCT
fbem-14079	41	58	brand	brand	NOUN
fbem-14079	41	59	cross	cross	ADJ
fbem-14079	41	60	-	-	ADJ
fbem-14079	41	61	border	border	ADJ
fbem-14079	41	62	association	association	NOUN
fbem-14079	41	63	,	,	PUNCT
fbem-14079	41	64	including	include	VERB
fbem-14079	41	65	national	national	ADJ
fbem-14079	41	66	brands	brand	NOUN
fbem-14079	41	67	.	.	PUNCT
fbem-14079	42	1	as	as	ADP
fbem-14079	42	2	an	an	DET
fbem-14079	42	3	effective	effective	ADJ
fbem-14079	42	4	means	mean	NOUN
fbem-14079	42	5	to	to	PART
fbem-14079	42	6	enhance	enhance	VERB
fbem-14079	42	7	brand	brand	NOUN
fbem-14079	42	8	equity	equity	NOUN
fbem-14079	42	9	and	and	CCONJ
fbem-14079	42	10	image	image	NOUN
fbem-14079	42	11	,	,	PUNCT
fbem-14079	42	12	this	this	DET
fbem-14079	42	13	form	form	NOUN
fbem-14079	42	14	has	have	AUX
fbem-14079	42	15	received	receive	VERB
fbem-14079	42	16	favourable	favourable	ADJ
fbem-14079	42	17	feedback	feedback	NOUN
fbem-14079	42	18	in	in	ADP
fbem-14079	42	19	the	the	DET
fbem-14079	42	20	market	market	NOUN
fbem-14079	42	21	.	.	PUNCT
fbem-14079	43	1	for	for	ADP
fbem-14079	43	2	example	example	NOUN
fbem-14079	43	3	,	,	PUNCT
fbem-14079	43	4	nongfushanquan	nongfushanquan	PROPN
fbem-14079	43	5	and	and	CCONJ
fbem-14079	43	6	the	the	DET
fbem-14079	43	7	forbidden	forbid	VERB
fbem-14079	43	8	city	city	NOUN
fbem-14079	43	9	culture	culture	NOUN
fbem-14079	43	10	launched	launch	VERB
fbem-14079	43	11	nine	nine	NUM
fbem-14079	43	12	limited	limit	VERB
fbem-14079	43	13	edition	edition	NOUN
fbem-14079	43	14	nongfushanquan	nongfushanquan	PROPN
fbem-14079	43	15	"	"	PUNCT
fbem-14079	43	16	forbidden	forbid	VERB
fbem-14079	43	17	city	city	NOUN
fbem-14079	43	18	bottle	bottle	NOUN
fbem-14079	43	19	"	"	PUNCT
fbem-14079	43	20	,	,	PUNCT
fbem-14079	43	21	attracting	attract	VERB
fbem-14079	43	22	a	a	DET
fbem-14079	43	23	large	large	ADJ
fbem-14079	43	24	number	number	NOUN
fbem-14079	43	25	of	of	ADP
fbem-14079	43	26	young	young	ADJ
fbem-14079	43	27	consumers	consumer	NOUN
fbem-14079	43	28	;	;	PUNCT
fbem-14079	43	29	xicha	xicha	NUM
fbem-14079	43	30	and	and	CCONJ
fbem-14079	43	31	bajiao	bajiao	PROPN
fbem-14079	43	32	antelope	antelope	PROPN
fbem-14079	43	33	achieved	achieve	VERB
fbem-14079	43	34	cross	cross	ADJ
fbem-14079	43	35	-	-	ADJ
fbem-14079	43	36	border	border	ADJ
fbem-14079	43	37	union	union	NOUN
fbem-14079	43	38	and	and	CCONJ
fbem-14079	43	39	launched	launch	VERB
fbem-14079	43	40	the	the	DET
fbem-14079	43	41	"	"	PUNCT
fbem-14079	43	42	xique",and	xique",and	NOUN
fbem-14079	43	43	the	the	DET
fbem-14079	43	44	joint	joint	ADJ
fbem-14079	43	45	membership	membership	NOUN
fbem-14079	43	46	card	card	NOUN
fbem-14079	43	47	was	be	AUX
fbem-14079	43	48	sold	sell	VERB
fbem-14079	43	49	out	out	ADP
fbem-14079	43	50	in	in	ADP
fbem-14079	43	51	less	less	ADJ
fbem-14079	43	52	than	than	ADP
fbem-14079	43	53	10	10	NUM
fbem-14079	43	54	minutes	minute	NOUN
fbem-14079	43	55	after	after	SCONJ
fbem-14079	43	56	it	it	PRON
fbem-14079	43	57	was	be	AUX
fbem-14079	43	58	launched	launch	VERB
fbem-14079	43	59	on	on	ADP
fbem-14079	43	60	the	the	DET
fbem-14079	43	61	wechat	wechat	PROPN
fbem-14079	43	62	app	app	NOUN
fbem-14079	43	63	"	"	PUNCT
fbem-14079	43	64	xicha	xicha	ADJ
fbem-14079	43	65	inspiration	inspiration	NOUN
fbem-14079	43	66	shop	shop	NOUN
fbem-14079	43	67	"	"	PUNCT
fbem-14079	43	68	.	.	PUNCT
fbem-14079	44	1	from	from	ADP
fbem-14079	44	2	the	the	DET
fbem-14079	44	3	results	result	NOUN
fbem-14079	44	4	of	of	ADP
fbem-14079	44	5	cross	cross	ADJ
fbem-14079	44	6	-	-	ADJ
fbem-14079	44	7	border	border	ADJ
fbem-14079	44	8	cooperation	cooperation	NOUN
fbem-14079	44	9	of	of	ADP
fbem-14079	44	10	national	national	ADJ
fbem-14079	44	11	brands	brand	NOUN
fbem-14079	44	12	,	,	PUNCT
fbem-14079	44	13	we	we	PRON
fbem-14079	44	14	can	can	AUX
fbem-14079	44	15	feel	feel	VERB
fbem-14079	44	16	that	that	SCONJ
fbem-14079	44	17	the	the	DET
fbem-14079	44	18	atmosphere	atmosphere	NOUN
fbem-14079	44	19	of	of	ADP
fbem-14079	44	20	the	the	DET
fbem-14079	44	21	"	"	PUNCT
fbem-14079	44	22	new	new	ADJ
fbem-14079	44	23	national	national	ADJ
fbem-14079	44	24	trend	trend	NOUN
fbem-14079	44	25	"	"	PUNCT
fbem-14079	44	26	has	have	AUX
fbem-14079	44	27	been	be	AUX
fbem-14079	44	28	very	very	ADV
fbem-14079	44	29	strong	strong	ADJ
fbem-14079	44	30	.	.	PUNCT
fbem-14079	45	1	the	the	DET
fbem-14079	45	2	new	new	ADJ
fbem-14079	45	3	national	national	ADJ
fbem-14079	45	4	trend	trend	NOUN
fbem-14079	45	5	represents	represent	VERB
fbem-14079	45	6	the	the	DET
fbem-14079	45	7	integration	integration	NOUN
fbem-14079	45	8	of	of	ADP
fbem-14079	45	9	"	"	PUNCT
fbem-14079	45	10	national	national	ADJ
fbem-14079	45	11	"	"	PUNCT
fbem-14079	45	12	and	and	CCONJ
fbem-14079	45	13	"	"	PUNCT
fbem-14079	45	14	trend	trend	NOUN
fbem-14079	45	15	"	"	PUNCT
fbem-14079	45	16	in	in	ADP
fbem-14079	45	17	the	the	DET
fbem-14079	45	18	new	new	ADJ
fbem-14079	45	19	era	era	NOUN
fbem-14079	45	20	at	at	ADP
fbem-14079	45	21	the	the	DET
fbem-14079	45	22	material	material	NOUN
fbem-14079	45	23	and	and	CCONJ
fbem-14079	45	24	spiritual	spiritual	ADJ
fbem-14079	45	25	levels	level	NOUN
fbem-14079	45	26	,	,	PUNCT
fbem-14079	45	27	as	as	ADV
fbem-14079	45	28	well	well	ADV
fbem-14079	45	29	as	as	ADP
fbem-14079	45	30	the	the	DET
fbem-14079	45	31	domestic	domestic	ADJ
fbem-14079	45	32	consumers	consumer	NOUN
fbem-14079	45	33	'	'	PART
fbem-14079	45	34	confidence	confidence	NOUN
fbem-14079	45	35	and	and	CCONJ
fbem-14079	45	36	recognition	recognition	NOUN
fbem-14079	45	37	of	of	ADP
fbem-14079	45	38	traditional	traditional	ADJ
fbem-14079	45	39	chinese	chinese	ADJ
fbem-14079	45	40	culture[12	culture[12	PROPN
fbem-14079	45	41	]	]	PUNCT
fbem-14079	45	42	.	.	PUNCT
fbem-14079	46	1	this	this	DET
fbem-14079	46	2	phenomenon	phenomenon	NOUN
fbem-14079	46	3	has	have	AUX
fbem-14079	46	4	become	become	VERB
fbem-14079	46	5	increasingly	increasingly	ADV
fbem-14079	46	6	obvious	obvious	ADJ
fbem-14079	46	7	in	in	ADP
fbem-14079	46	8	recent	recent	ADJ
fbem-14079	46	9	years	year	NOUN
fbem-14079	46	10	and	and	CCONJ
fbem-14079	46	11	its	its	PRON
fbem-14079	46	12	coverage	coverage	NOUN
fbem-14079	46	13	has	have	AUX
fbem-14079	46	14	been	be	AUX
fbem-14079	46	15	expanding	expand	VERB
fbem-14079	46	16	,	,	PUNCT
fbem-14079	46	17	including	include	VERB
fbem-14079	46	18	various	various	ADJ
fbem-14079	46	19	fields	field	NOUN
fbem-14079	46	20	like	like	ADP
fbem-14079	46	21	clothing	clothing	NOUN
fbem-14079	46	22	,	,	PUNCT
fbem-14079	46	23	automobiles	automobile	NOUN
fbem-14079	46	24	,	,	PUNCT
fbem-14079	46	25	beauty	beauty	NOUN
fbem-14079	46	26	,	,	PUNCT
fbem-14079	46	27	food	food	NOUN
fbem-14079	46	28	,	,	PUNCT
fbem-14079	46	29	and	and	CCONJ
fbem-14079	46	30	electronic	electronic	ADJ
fbem-14079	46	31	products	product	NOUN
fbem-14079	46	32	.	.	PUNCT
fbem-14079	47	1	at	at	ADP
fbem-14079	47	2	the	the	DET
fbem-14079	47	3	beginning	beginning	NOUN
fbem-14079	47	4	of	of	ADP
fbem-14079	47	5	the	the	DET
fbem-14079	47	6	"	"	PUNCT
fbem-14079	47	7	national	national	ADJ
fbem-14079	47	8	wave	wave	NOUN
fbem-14079	47	9	fever	fever	NOUN
fbem-14079	47	10	"	"	PUNCT
fbem-14079	47	11	,	,	PUNCT
fbem-14079	47	12	old	old	ADJ
fbem-14079	47	13	domestic	domestic	ADJ
fbem-14079	47	14	brands	brand	NOUN
fbem-14079	47	15	(	(	PUNCT
fbem-14079	47	16	such	such	ADJ
fbem-14079	47	17	as	as	ADP
fbem-14079	47	18	mecca	mecca	PROPN
fbem-14079	47	19	and	and	CCONJ
fbem-14079	47	20	hui	hui	PROPN
fbem-14079	47	21	li	li	PROPN
fbem-14079	47	22	shoes	shoe	NOUN
fbem-14079	47	23	)	)	PUNCT
fbem-14079	47	24	subverted	subvert	VERB
fbem-14079	47	25	the	the	DET
fbem-14079	47	26	public	public	NOUN
fbem-14079	47	27	's	's	PART
fbem-14079	47	28	stereotypes	stereotype	NOUN
fbem-14079	47	29	with	with	ADP
fbem-14079	47	30	popular	popular	ADJ
fbem-14079	47	31	elements	element	NOUN
fbem-14079	47	32	and	and	CCONJ
fbem-14079	47	33	innovative	innovative	ADJ
fbem-14079	47	34	marketing	marketing	NOUN
fbem-14079	47	35	methods	method	NOUN
fbem-14079	47	36	,	,	PUNCT
fbem-14079	47	37	allowing	allow	VERB
fbem-14079	47	38	consumers	consumer	NOUN
fbem-14079	47	39	to	to	PART
fbem-14079	47	40	perceive	perceive	VERB
fbem-14079	47	41	the	the	DET
fbem-14079	47	42	charm	charm	NOUN
fbem-14079	47	43	of	of	ADP
fbem-14079	47	44	the	the	DET
fbem-14079	47	45	new	new	ADJ
fbem-14079	47	46	national	national	ADJ
fbem-14079	47	47	wave	wave	NOUN
fbem-14079	47	48	and	and	CCONJ
fbem-14079	47	49	gain	gain	VERB
fbem-14079	47	50	emotional	emotional	ADJ
fbem-14079	47	51	resonance[12	resonance[12	NOUN
fbem-14079	47	52	]	]	PUNCT
fbem-14079	47	53	.	.	PUNCT
fbem-14079	48	1	with	with	ADP
fbem-14079	48	2	the	the	DET
fbem-14079	48	3	development	development	NOUN
fbem-14079	48	4	of	of	ADP
fbem-14079	48	5	"	"	PUNCT
fbem-14079	48	6	national	national	ADJ
fbem-14079	48	7	trend	trend	NOUN
fbem-14079	48	8	fever	fever	NOUN
fbem-14079	48	9	"	"	PUNCT
fbem-14079	48	10	,	,	PUNCT
fbem-14079	48	11	some	some	DET
fbem-14079	48	12	domestic	domestic	ADJ
fbem-14079	48	13	brands	brand	NOUN
fbem-14079	48	14	have	have	AUX
fbem-14079	48	15	also	also	ADV
fbem-14079	48	16	raised	raise	VERB
fbem-14079	48	17	the	the	DET
fbem-14079	48	18	national	national	ADJ
fbem-14079	48	19	trend	trend	NOUN
fbem-14079	48	20	to	to	ADP
fbem-14079	48	21	the	the	DET
fbem-14079	48	22	level	level	NOUN
fbem-14079	48	23	of	of	ADP
fbem-14079	48	24	international	international	ADJ
fbem-14079	48	25	trend	trend	NOUN
fbem-14079	48	26	.	.	PUNCT
fbem-14079	49	1	at	at	ADP
fbem-14079	49	2	present	present	ADJ
fbem-14079	49	3	,	,	PUNCT
fbem-14079	49	4	the	the	DET
fbem-14079	49	5	cross	cross	ADJ
fbem-14079	49	6	-	-	ADJ
fbem-14079	49	7	border	border	ADJ
fbem-14079	49	8	union	union	NOUN
fbem-14079	49	9	of	of	ADP
fbem-14079	49	10	national	national	ADJ
fbem-14079	49	11	brands	brand	NOUN
fbem-14079	49	12	in	in	ADP
fbem-14079	49	13	the	the	DET
fbem-14079	49	14	context	context	NOUN
fbem-14079	49	15	of	of	ADP
fbem-14079	49	16	the	the	DET
fbem-14079	49	17	"	"	PUNCT
fbem-14079	49	18	new	new	ADJ
fbem-14079	49	19	national	national	ADJ
fbem-14079	49	20	trend	trend	NOUN
fbem-14079	49	21	"	"	PUNCT
fbem-14079	49	22	has	have	AUX
fbem-14079	49	23	gained	gain	VERB
fbem-14079	49	24	a	a	DET
fbem-14079	49	25	certain	certain	ADJ
fbem-14079	49	26	degree	degree	NOUN
fbem-14079	49	27	of	of	ADP
fbem-14079	49	28	development	development	NOUN
fbem-14079	49	29	,	,	PUNCT
fbem-14079	49	30	but	but	CCONJ
fbem-14079	49	31	there	there	PRON
fbem-14079	49	32	are	be	VERB
fbem-14079	49	33	some	some	DET
fbem-14079	49	34	shortcomings	shortcoming	NOUN
fbem-14079	49	35	.	.	PUNCT
fbem-14079	50	1	for	for	ADP
fbem-14079	50	2	example	example	NOUN
fbem-14079	50	3	,	,	PUNCT
fbem-14079	50	4	the	the	DET
fbem-14079	50	5	form	form	NOUN
fbem-14079	50	6	of	of	ADP
fbem-14079	50	7	content	content	NOUN
fbem-14079	50	8	is	be	AUX
fbem-14079	50	9	not	not	PART
fbem-14079	50	10	innovative	innovative	ADJ
fbem-14079	50	11	enough	enough	ADV
fbem-14079	50	12	,	,	PUNCT
fbem-14079	50	13	and	and	CCONJ
fbem-14079	50	14	the	the	DET
fbem-14079	50	15	excessive	excessive	ADJ
fbem-14079	50	16	use	use	NOUN
fbem-14079	50	17	of	of	ADP
fbem-14079	50	18	nostalgia	nostalgia	NOUN
fbem-14079	50	19	will	will	AUX
fbem-14079	50	20	easily	easily	ADV
fbem-14079	50	21	make	make	VERB
fbem-14079	50	22	consumers	consumer	NOUN
fbem-14079	50	23	feel	feel	VERB
fbem-14079	50	24	tired	tired	ADJ
fbem-14079	50	25	;	;	PUNCT
fbem-14079	50	26	the	the	DET
fbem-14079	50	27	new	new	ADJ
fbem-14079	50	28	channels	channel	NOUN
fbem-14079	50	29	are	be	AUX
fbem-14079	50	30	not	not	PART
fbem-14079	50	31	sufficiently	sufficiently	ADV
fbem-14079	50	32	opened	open	VERB
fbem-14079	50	33	up	up	ADP
fbem-14079	50	34	,	,	PUNCT
fbem-14079	50	35	and	and	CCONJ
fbem-14079	50	36	the	the	DET
fbem-14079	50	37	long	long	ADJ
fbem-14079	50	38	-	-	PUNCT
fbem-14079	50	39	term	term	NOUN
fbem-14079	50	40	effective	effective	ADJ
fbem-14079	50	41	combination	combination	NOUN
fbem-14079	50	42	has	have	AUX
fbem-14079	50	43	not	not	PART
fbem-14079	50	44	been	be	AUX
fbem-14079	50	45	realised	realise	VERB
fbem-14079	50	46	;	;	PUNCT
fbem-14079	50	47	and	and	CCONJ
fbem-14079	50	48	there	there	PRON
fbem-14079	50	49	is	be	VERB
fbem-14079	50	50	insufficient	insufficient	ADJ
fbem-14079	50	51	pre	pre	NOUN
fbem-14079	50	52	-	-	NOUN
fbem-14079	50	53	judgment	judgment	NOUN
fbem-14079	50	54	before	before	ADP
fbem-14079	50	55	marketing	marketing	NOUN
fbem-14079	50	56	,	,	PUNCT
fbem-14079	50	57	which	which	PRON
fbem-14079	50	58	is	be	AUX
fbem-14079	50	59	prone	prone	ADJ
fbem-14079	50	60	to	to	PART
fbem-14079	50	61	cause	cause	VERB
fbem-14079	50	62	impacts	impact	NOUN
fbem-14079	50	63	on	on	ADP
fbem-14079	50	64	the	the	DET
fbem-14079	50	65	enterprise	enterprise	NOUN
fbem-14079	50	66	and	and	CCONJ
fbem-14079	50	67	the	the	DET
fbem-14079	50	68	consumer	consumer	NOUN
fbem-14079	50	69	environment[13	environment[13	NOUN
fbem-14079	50	70	]	]	PUNCT
fbem-14079	50	71	.	.	PUNCT
fbem-14079	51	1	4	4	X
fbem-14079	51	2	.	.	X
fbem-14079	51	3	analysis	analysis	NOUN
fbem-14079	51	4	of	of	ADP
fbem-14079	51	5	consumers	consumer	NOUN
fbem-14079	51	6	'	'	PART
fbem-14079	51	7	purchase	purchase	NOUN
fbem-14079	51	8	intention	intention	NOUN
fbem-14079	51	9	on	on	ADP
fbem-14079	51	10	cross	cross	ADJ
fbem-14079	51	11	-	-	ADJ
fbem-14079	51	12	border	border	ADJ
fbem-14079	51	13	joint	joint	ADJ
fbem-14079	51	14	products	product	NOUN
fbem-14079	51	15	of	of	ADP
fbem-14079	51	16	national	national	ADJ
fbem-14079	51	17	brands	brand	NOUN
fbem-14079	51	18	under	under	ADP
fbem-14079	51	19	the	the	DET
fbem-14079	51	20	background	background	NOUN
fbem-14079	51	21	of	of	ADP
fbem-14079	51	22	"	"	PUNCT
fbem-14079	51	23	new	new	ADJ
fbem-14079	51	24	national	national	ADJ
fbem-14079	51	25	wave	wave	NOUN
fbem-14079	51	26	"	"	PUNCT
fbem-14079	51	27	consumers	consumer	NOUN
fbem-14079	51	28	'	'	PART
fbem-14079	51	29	purchasing	purchasing	NOUN
fbem-14079	51	30	intention	intention	NOUN
fbem-14079	51	31	is	be	AUX
fbem-14079	51	32	an	an	DET
fbem-14079	51	33	important	important	ADJ
fbem-14079	51	34	revelation	revelation	NOUN
fbem-14079	51	35	for	for	ADP
fbem-14079	51	36	the	the	DET
fbem-14079	51	37	cross	cross	ADJ
fbem-14079	51	38	-	-	ADJ
fbem-14079	51	39	border	border	ADJ
fbem-14079	51	40	joint	joint	ADJ
fbem-14079	51	41	strategy	strategy	NOUN
fbem-14079	51	42	of	of	ADP
fbem-14079	51	43	national	national	ADJ
fbem-14079	51	44	brands	brand	NOUN
fbem-14079	51	45	under	under	ADP
fbem-14079	51	46	the	the	DET
fbem-14079	51	47	background	background	NOUN
fbem-14079	51	48	of	of	ADP
fbem-14079	51	49	"	"	PUNCT
fbem-14079	51	50	new	new	ADJ
fbem-14079	51	51	national	national	ADJ
fbem-14079	51	52	trend	trend	NOUN
fbem-14079	51	53	"	"	PUNCT
fbem-14079	51	54	,	,	PUNCT
fbem-14079	51	55	based	base	VERB
fbem-14079	51	56	on	on	ADP
fbem-14079	51	57	this	this	PRON
fbem-14079	51	58	,	,	PUNCT
fbem-14079	51	59	the	the	DET
fbem-14079	51	60	impact	impact	NOUN
fbem-14079	51	61	150	150	NUM
fbem-14079	51	62	of	of	ADP
fbem-14079	51	63	cross	cross	ADJ
fbem-14079	51	64	-	-	ADJ
fbem-14079	51	65	border	border	ADJ
fbem-14079	51	66	joint	joint	NOUN
fbem-14079	51	67	of	of	ADP
fbem-14079	51	68	national	national	ADJ
fbem-14079	51	69	brands	brand	NOUN
fbem-14079	51	70	on	on	ADP
fbem-14079	51	71	consumers	consumer	NOUN
fbem-14079	51	72	'	'	PART
fbem-14079	51	73	purchasing	purchasing	NOUN
fbem-14079	51	74	intention	intention	NOUN
fbem-14079	51	75	under	under	ADP
fbem-14079	51	76	the	the	DET
fbem-14079	51	77	background	background	NOUN
fbem-14079	51	78	of	of	ADP
fbem-14079	51	79	"	"	PUNCT
fbem-14079	51	80	new	new	ADJ
fbem-14079	51	81	national	national	ADJ
fbem-14079	51	82	trend	trend	NOUN
fbem-14079	51	83	"	"	PUNCT
fbem-14079	51	84	is	be	AUX
fbem-14079	51	85	investigated	investigate	VERB
fbem-14079	51	86	,	,	PUNCT
fbem-14079	51	87	and	and	CCONJ
fbem-14079	51	88	this	this	DET
fbem-14079	51	89	survey	survey	NOUN
fbem-14079	51	90	is	be	AUX
fbem-14079	51	91	conducted	conduct	VERB
fbem-14079	51	92	in	in	ADP
fbem-14079	51	93	the	the	DET
fbem-14079	51	94	form	form	NOUN
fbem-14079	51	95	of	of	ADP
fbem-14079	51	96	a	a	DET
fbem-14079	51	97	questionnaire	questionnaire	NOUN
fbem-14079	51	98	.	.	PUNCT
fbem-14079	52	1	this	this	DET
fbem-14079	52	2	survey	survey	NOUN
fbem-14079	52	3	is	be	AUX
fbem-14079	52	4	carried	carry	VERB
fbem-14079	52	5	out	out	ADP
fbem-14079	52	6	in	in	ADP
fbem-14079	52	7	the	the	DET
fbem-14079	52	8	form	form	NOUN
fbem-14079	52	9	of	of	ADP
fbem-14079	52	10	questionnaire	questionnaire	NOUN
fbem-14079	52	11	survey	survey	NOUN
fbem-14079	52	12	,	,	PUNCT
fbem-14079	52	13	through	through	ADP
fbem-14079	52	14	the	the	DET
fbem-14079	52	15	questionnaire	questionnaire	NOUN
fbem-14079	52	16	star	star	NOUN
fbem-14079	52	17	issued	issue	VERB
fbem-14079	52	18	questionnaires	questionnaire	NOUN
fbem-14079	52	19	,	,	PUNCT
fbem-14079	52	20	a	a	DET
fbem-14079	52	21	total	total	NOUN
fbem-14079	52	22	of	of	ADP
fbem-14079	52	23	207	207	NUM
fbem-14079	52	24	questionnaires	questionnaire	NOUN
fbem-14079	52	25	,	,	PUNCT
fbem-14079	52	26	of	of	ADP
fbem-14079	52	27	which	which	PRON
fbem-14079	52	28	196	196	NUM
fbem-14079	52	29	valid	valid	ADJ
fbem-14079	52	30	questionnaires	questionnaire	NOUN
fbem-14079	52	31	,	,	PUNCT
fbem-14079	52	32	the	the	DET
fbem-14079	52	33	effective	effective	ADJ
fbem-14079	52	34	recovery	recovery	NOUN
fbem-14079	52	35	rate	rate	NOUN
fbem-14079	52	36	of	of	ADP
fbem-14079	52	37	94.7	94.7	NUM
fbem-14079	52	38	%	%	NOUN
fbem-14079	52	39	,	,	PUNCT
fbem-14079	52	40	of	of	ADP
fbem-14079	52	41	which	which	PRON
fbem-14079	52	42	78	78	NUM
fbem-14079	52	43	%	%	NOUN
fbem-14079	52	44	are	be	AUX
fbem-14079	52	45	female	female	ADJ
fbem-14079	52	46	and	and	CCONJ
fbem-14079	52	47	22	22	NUM
fbem-14079	52	48	%	%	NOUN
fbem-14079	52	49	are	be	AUX
fbem-14079	52	50	male	male	ADJ
fbem-14079	52	51	,	,	PUNCT
fbem-14079	52	52	with	with	ADP
fbem-14079	52	53	18	18	NUM
fbem-14079	52	54	-	-	SYM
fbem-14079	52	55	30	30	NUM
fbem-14079	52	56	years	year	NOUN
fbem-14079	52	57	old	old	ADJ
fbem-14079	52	58	young	young	ADJ
fbem-14079	52	59	people	people	NOUN
fbem-14079	52	60	as	as	ADP
fbem-14079	52	61	the	the	DET
fbem-14079	52	62	main	main	NOUN
fbem-14079	52	63	.	.	PUNCT
fbem-14079	53	1	4.1	4.1	NUM
fbem-14079	53	2	.	.	PUNCT
fbem-14079	53	3	analysis	analysis	NOUN
fbem-14079	53	4	of	of	ADP
fbem-14079	53	5	the	the	DET
fbem-14079	53	6	use	use	NOUN
fbem-14079	53	7	of	of	ADP
fbem-14079	53	8	national	national	ADJ
fbem-14079	53	9	products	product	NOUN
fbem-14079	53	10	with	with	ADP
fbem-14079	53	11	the	the	DET
fbem-14079	53	12	prevalence	prevalence	NOUN
fbem-14079	53	13	of	of	ADP
fbem-14079	53	14	the	the	DET
fbem-14079	53	15	"	"	PUNCT
fbem-14079	53	16	new	new	ADJ
fbem-14079	53	17	national	national	ADJ
fbem-14079	53	18	trend	trend	NOUN
fbem-14079	53	19	"	"	PUNCT
fbem-14079	53	20	,	,	PUNCT
fbem-14079	53	21	national	national	ADJ
fbem-14079	53	22	products	product	NOUN
fbem-14079	53	23	,	,	PUNCT
fbem-14079	53	24	national	national	ADJ
fbem-14079	53	25	style	style	NOUN
fbem-14079	53	26	is	be	AUX
fbem-14079	53	27	more	more	ADV
fbem-14079	53	28	and	and	CCONJ
fbem-14079	53	29	more	more	ADJ
fbem-14079	53	30	consumers	consumer	NOUN
fbem-14079	53	31	understand	understand	VERB
fbem-14079	53	32	,	,	PUNCT
fbem-14079	53	33	questionnaire	questionnaire	NOUN
fbem-14079	53	34	survey	survey	NOUN
fbem-14079	53	35	data	datum	NOUN
fbem-14079	53	36	show	show	VERB
fbem-14079	53	37	that	that	SCONJ
fbem-14079	53	38	more	more	ADJ
fbem-14079	53	39	than	than	ADP
fbem-14079	53	40	98	98	NUM
fbem-14079	53	41	%	%	NOUN
fbem-14079	53	42	of	of	ADP
fbem-14079	53	43	consumers	consumer	NOUN
fbem-14079	53	44	have	have	AUX
fbem-14079	53	45	used	use	VERB
fbem-14079	53	46	national	national	ADJ
fbem-14079	53	47	products	product	NOUN
fbem-14079	53	48	,	,	PUNCT
fbem-14079	53	49	of	of	ADP
fbem-14079	53	50	which	which	PRON
fbem-14079	53	51	nearly	nearly	ADV
fbem-14079	53	52	50	50	NUM
fbem-14079	53	53	%	%	NOUN
fbem-14079	53	54	of	of	ADP
fbem-14079	53	55	consumers	consumer	NOUN
fbem-14079	53	56	for	for	ADP
fbem-14079	53	57	the	the	DET
fbem-14079	53	58	national	national	ADJ
fbem-14079	53	59	products	product	NOUN
fbem-14079	53	60	loyal	loyal	ADJ
fbem-14079	53	61	fans	fan	NOUN
fbem-14079	53	62	,	,	PUNCT
fbem-14079	53	63	more	more	ADJ
fbem-14079	53	64	than	than	ADP
fbem-14079	53	65	80	80	NUM
fbem-14079	53	66	%	%	NOUN
fbem-14079	53	67	of	of	ADP
fbem-14079	53	68	consumers	consumer	NOUN
fbem-14079	53	69	said	say	VERB
fbem-14079	53	70	they	they	PRON
fbem-14079	53	71	are	be	AUX
fbem-14079	53	72	willing	willing	ADJ
fbem-14079	53	73	to	to	PART
fbem-14079	53	74	buy	buy	VERB
fbem-14079	53	75	cross	cross	ADJ
fbem-14079	53	76	-	-	ADJ
fbem-14079	53	77	border	border	ADJ
fbem-14079	53	78	union	union	NOUN
fbem-14079	53	79	of	of	ADP
fbem-14079	53	80	national	national	ADJ
fbem-14079	53	81	products	product	NOUN
fbem-14079	53	82	,	,	PUNCT
fbem-14079	53	83	which	which	PRON
fbem-14079	53	84	can	can	AUX
fbem-14079	53	85	be	be	AUX
fbem-14079	53	86	seen	see	VERB
fbem-14079	53	87	in	in	ADP
fbem-14079	53	88	the	the	DET
fbem-14079	53	89	consumer	consumer	NOUN
fbem-14079	53	90	's	's	PART
fbem-14079	53	91	use	use	NOUN
fbem-14079	53	92	and	and	CCONJ
fbem-14079	53	93	support	support	NOUN
fbem-14079	53	94	of	of	ADP
fbem-14079	53	95	the	the	DET
fbem-14079	53	96	national	national	ADJ
fbem-14079	53	97	products	product	NOUN
fbem-14079	53	98	are	be	AUX
fbem-14079	53	99	high	high	ADJ
fbem-14079	53	100	.	.	PUNCT
fbem-14079	54	1	usage	usage	NOUN
fbem-14079	54	2	rate	rate	NOUN
fbem-14079	54	3	and	and	CCONJ
fbem-14079	54	4	support	support	NOUN
fbem-14079	54	5	degree	degree	NOUN
fbem-14079	54	6	are	be	AUX
fbem-14079	54	7	high	high	ADJ
fbem-14079	54	8	.	.	PUNCT
fbem-14079	55	1	figure	figure	NOUN
fbem-14079	55	2	1	1	NUM
fbem-14079	55	3	.	.	PUNCT
fbem-14079	55	4	frequency	frequency	NOUN
fbem-14079	55	5	of	of	ADP
fbem-14079	55	6	use	use	NOUN
fbem-14079	55	7	of	of	ADP
fbem-14079	55	8	national	national	ADJ
fbem-14079	55	9	products	product	NOUN
fbem-14079	55	10	figure	figure	NOUN
fbem-14079	55	11	2	2	NUM
fbem-14079	55	12	.	.	NOUN
fbem-14079	55	13	willingness	willingness	NOUN
fbem-14079	55	14	to	to	PART
fbem-14079	55	15	accept	accept	VERB
fbem-14079	55	16	cross	cross	ADJ
fbem-14079	55	17	-	-	ADJ
fbem-14079	55	18	border	border	ADJ
fbem-14079	55	19	union	union	NOUN
fbem-14079	55	20	of	of	ADP
fbem-14079	55	21	national	national	ADJ
fbem-14079	55	22	goods	good	NOUN
fbem-14079	55	23	brands	brand	NOUN
fbem-14079	55	24	in	in	ADP
fbem-14079	55	25	terms	term	NOUN
fbem-14079	55	26	of	of	ADP
fbem-14079	55	27	the	the	DET
fbem-14079	55	28	reasons	reason	NOUN
fbem-14079	55	29	for	for	ADP
fbem-14079	55	30	choosing	choose	VERB
fbem-14079	55	31	national	national	ADJ
fbem-14079	55	32	brands	brand	NOUN
fbem-14079	55	33	,	,	PUNCT
fbem-14079	55	34	practicality	practicality	NOUN
fbem-14079	55	35	,	,	PUNCT
fbem-14079	55	36	awareness	awareness	NOUN
fbem-14079	55	37	of	of	ADP
fbem-14079	55	38	national	national	ADJ
fbem-14079	55	39	products	product	NOUN
fbem-14079	55	40	,	,	PUNCT
fbem-14079	55	41	trust	trust	NOUN
fbem-14079	55	42	in	in	ADP
fbem-14079	55	43	the	the	DET
fbem-14079	55	44	brand	brand	NOUN
fbem-14079	55	45	,	,	PUNCT
fbem-14079	55	46	better	well	ADJ
fbem-14079	55	47	quality	quality	NOUN
fbem-14079	55	48	,	,	PUNCT
fbem-14079	55	49	and	and	CCONJ
fbem-14079	55	50	recommendation	recommendation	NOUN
fbem-14079	55	51	from	from	ADP
fbem-14079	55	52	people	people	NOUN
fbem-14079	55	53	around	around	ADV
fbem-14079	55	54	are	be	AUX
fbem-14079	55	55	in	in	ADP
fbem-14079	55	56	the	the	DET
fbem-14079	55	57	top	top	ADJ
fbem-14079	55	58	five	five	NUM
fbem-14079	55	59	.	.	PUNCT
fbem-14079	56	1	it	it	PRON
fbem-14079	56	2	can	can	AUX
fbem-14079	56	3	be	be	AUX
fbem-14079	56	4	seen	see	VERB
fbem-14079	56	5	that	that	SCONJ
fbem-14079	56	6	consumers	consumer	NOUN
fbem-14079	56	7	attach	attach	VERB
fbem-14079	56	8	more	more	ADJ
fbem-14079	56	9	importance	importance	NOUN
fbem-14079	56	10	to	to	ADP
fbem-14079	56	11	the	the	DET
fbem-14079	56	12	practicality	practicality	NOUN
fbem-14079	56	13	,	,	PUNCT
fbem-14079	56	14	quality	quality	NOUN
fbem-14079	56	15	and	and	CCONJ
fbem-14079	56	16	brand	brand	NOUN
fbem-14079	56	17	trust	trust	PROPN
fbem-14079	56	18	of	of	ADP
fbem-14079	56	19	national	national	ADJ
fbem-14079	56	20	products	product	NOUN
fbem-14079	56	21	,	,	PUNCT
fbem-14079	56	22	and	and	CCONJ
fbem-14079	56	23	the	the	DET
fbem-14079	56	24	awareness	awareness	NOUN
fbem-14079	56	25	of	of	ADP
fbem-14079	56	26	national	national	ADJ
fbem-14079	56	27	products	product	NOUN
fbem-14079	56	28	and	and	CCONJ
fbem-14079	56	29	the	the	DET
fbem-14079	56	30	recommendation	recommendation	NOUN
fbem-14079	56	31	of	of	ADP
fbem-14079	56	32	people	people	NOUN
fbem-14079	56	33	around	around	ADP
fbem-14079	56	34	them	they	PRON
fbem-14079	56	35	are	be	AUX
fbem-14079	56	36	also	also	ADV
fbem-14079	56	37	important	important	ADJ
fbem-14079	56	38	factors	factor	NOUN
fbem-14079	56	39	influencing	influence	VERB
fbem-14079	56	40	consumers	consumer	NOUN
fbem-14079	56	41	to	to	PART
fbem-14079	56	42	buy	buy	VERB
fbem-14079	56	43	national	national	ADJ
fbem-14079	56	44	products	product	NOUN
fbem-14079	56	45	.	.	PUNCT
fbem-14079	57	1	151	151	NUM
fbem-14079	57	2	figure	figure	NOUN
fbem-14079	57	3	3	3	NUM
fbem-14079	57	4	.	.	NOUN
fbem-14079	57	5	reasons	reason	NOUN
fbem-14079	57	6	for	for	ADP
fbem-14079	57	7	purchasing	purchase	VERB
fbem-14079	57	8	national	national	ADJ
fbem-14079	57	9	products	product	NOUN
fbem-14079	57	10	4.2	4.2	NUM
fbem-14079	57	11	.	.	PUNCT
fbem-14079	58	1	analysis	analysis	NOUN
fbem-14079	58	2	of	of	ADP
fbem-14079	58	3	cross	cross	ADJ
fbem-14079	58	4	-	-	ADJ
fbem-14079	58	5	border	border	ADJ
fbem-14079	58	6	joint	joint	ADJ
fbem-14079	58	7	national	national	ADJ
fbem-14079	58	8	product	product	NOUN
fbem-14079	58	9	consumption	consumption	NOUN
fbem-14079	58	10	behavior	behavior	NOUN
fbem-14079	58	11	tendency	tendency	NOUN
fbem-14079	58	12	when	when	SCONJ
fbem-14079	58	13	purchasing	purchase	VERB
fbem-14079	58	14	cross	cross	ADJ
fbem-14079	58	15	-	-	ADJ
fbem-14079	58	16	border	border	ADJ
fbem-14079	58	17	joint	joint	ADJ
fbem-14079	58	18	national	national	ADJ
fbem-14079	58	19	products	product	NOUN
fbem-14079	58	20	,	,	PUNCT
fbem-14079	58	21	compared	compare	VERB
fbem-14079	58	22	with	with	ADP
fbem-14079	58	23	the	the	DET
fbem-14079	58	24	goodwill	goodwill	NOUN
fbem-14079	58	25	,	,	PUNCT
fbem-14079	58	26	added	add	VERB
fbem-14079	58	27	value	value	NOUN
fbem-14079	58	28	and	and	CCONJ
fbem-14079	58	29	aesthetics	aesthetic	NOUN
fbem-14079	58	30	of	of	ADP
fbem-14079	58	31	joint	joint	ADJ
fbem-14079	58	32	products	product	NOUN
fbem-14079	58	33	,	,	PUNCT
fbem-14079	58	34	the	the	DET
fbem-14079	58	35	public	public	NOUN
fbem-14079	58	36	cares	care	VERB
fbem-14079	58	37	more	more	ADV
fbem-14079	58	38	about	about	ADP
fbem-14079	58	39	product	product	NOUN
fbem-14079	58	40	quality	quality	NOUN
fbem-14079	58	41	,	,	PUNCT
fbem-14079	58	42	price	price	NOUN
fbem-14079	58	43	,	,	PUNCT
fbem-14079	58	44	practicality	practicality	NOUN
fbem-14079	58	45	,	,	PUNCT
fbem-14079	58	46	innovation	innovation	NOUN
fbem-14079	58	47	and	and	CCONJ
fbem-14079	58	48	product	product	NOUN
fbem-14079	58	49	reputation	reputation	NOUN
fbem-14079	58	50	,	,	PUNCT
fbem-14079	58	51	of	of	ADP
fbem-14079	58	52	which	which	PRON
fbem-14079	58	53	for	for	ADP
fbem-14079	58	54	the	the	DET
fbem-14079	58	55	price	price	NOUN
fbem-14079	58	56	of	of	ADP
fbem-14079	58	57	cross	cross	ADJ
fbem-14079	58	58	-	-	ADJ
fbem-14079	58	59	border	border	ADJ
fbem-14079	58	60	joint	joint	ADJ
fbem-14079	58	61	products	product	NOUN
fbem-14079	58	62	,	,	PUNCT
fbem-14079	58	63	more	more	ADJ
fbem-14079	58	64	than	than	ADP
fbem-14079	58	65	60	60	NUM
fbem-14079	58	66	%	%	NOUN
fbem-14079	58	67	of	of	ADP
fbem-14079	58	68	consumers	consumer	NOUN
fbem-14079	58	69	said	say	VERB
fbem-14079	58	70	that	that	SCONJ
fbem-14079	58	71	they	they	PRON
fbem-14079	58	72	can	can	AUX
fbem-14079	58	73	accept	accept	VERB
fbem-14079	58	74	it	it	PRON
fbem-14079	58	75	higher	high	ADJ
fbem-14079	58	76	than	than	ADP
fbem-14079	58	77	the	the	DET
fbem-14079	58	78	average	average	ADJ
fbem-14079	58	79	price	price	NOUN
fbem-14079	58	80	of	of	ADP
fbem-14079	58	81	similar	similar	ADJ
fbem-14079	58	82	products	product	NOUN
fbem-14079	58	83	within	within	ADP
fbem-14079	58	84	10	10	NUM
fbem-14079	58	85	%	%	NOUN
fbem-14079	58	86	,	,	PUNCT
fbem-14079	58	87	which	which	PRON
fbem-14079	58	88	can	can	AUX
fbem-14079	58	89	be	be	AUX
fbem-14079	58	90	seen	see	VERB
fbem-14079	58	91	that	that	SCONJ
fbem-14079	58	92	consumers	consumer	NOUN
fbem-14079	58	93	are	be	AUX
fbem-14079	58	94	more	more	ADV
fbem-14079	58	95	likely	likely	ADJ
fbem-14079	58	96	to	to	PART
fbem-14079	58	97	buy	buy	VERB
fbem-14079	58	98	affordable	affordable	ADJ
fbem-14079	58	99	crossborder	crossborder	NOUN
fbem-14079	58	100	joint	joint	ADJ
fbem-14079	58	101	products	product	NOUN
fbem-14079	58	102	.	.	PUNCT
fbem-14079	59	1	this	this	PRON
fbem-14079	59	2	shows	show	VERB
fbem-14079	59	3	that	that	SCONJ
fbem-14079	59	4	consumers	consumer	NOUN
fbem-14079	59	5	are	be	AUX
fbem-14079	59	6	more	more	ADV
fbem-14079	59	7	inclined	inclined	ADJ
fbem-14079	59	8	to	to	PART
fbem-14079	59	9	buy	buy	VERB
fbem-14079	59	10	affordable	affordable	ADJ
fbem-14079	59	11	cross	cross	ADJ
fbem-14079	59	12	-	-	ADJ
fbem-14079	59	13	border	border	ADJ
fbem-14079	59	14	joint	joint	ADJ
fbem-14079	59	15	products	product	NOUN
fbem-14079	59	16	.	.	PUNCT
fbem-14079	60	1	figure	figure	VERB
fbem-14079	60	2	4	4	NUM
fbem-14079	60	3	.	.	PUNCT
fbem-14079	60	4	considerations	consideration	NOUN
fbem-14079	60	5	for	for	ADP
fbem-14079	60	6	purchasing	purchase	VERB
fbem-14079	60	7	cross	cross	ADJ
fbem-14079	60	8	-	-	ADJ
fbem-14079	60	9	border	border	ADJ
fbem-14079	60	10	joint	joint	ADJ
fbem-14079	60	11	products	product	NOUN
fbem-14079	60	12	figure	figure	VERB
fbem-14079	60	13	5	5	NUM
fbem-14079	60	14	.	.	PUNCT
fbem-14079	60	15	price	price	NOUN
fbem-14079	60	16	acceptability	acceptability	NOUN
fbem-14079	60	17	of	of	ADP
fbem-14079	60	18	cross	cross	ADJ
fbem-14079	60	19	-	-	ADJ
fbem-14079	60	20	border	border	ADJ
fbem-14079	60	21	united	united	ADJ
fbem-14079	60	22	products	product	NOUN
fbem-14079	60	23	in	in	ADP
fbem-14079	60	24	terms	term	NOUN
fbem-14079	60	25	of	of	ADP
fbem-14079	60	26	purchasing	purchase	VERB
fbem-14079	60	27	channels	channel	NOUN
fbem-14079	60	28	,	,	PUNCT
fbem-14079	60	29	more	more	ADJ
fbem-14079	60	30	than	than	ADP
fbem-14079	60	31	half	half	NOUN
fbem-14079	60	32	of	of	ADP
fbem-14079	60	33	the	the	DET
fbem-14079	60	34	consumers	consumer	NOUN
fbem-14079	60	35	indicated	indicate	VERB
fbem-14079	60	36	that	that	SCONJ
fbem-14079	60	37	they	they	PRON
fbem-14079	60	38	preferred	prefer	VERB
fbem-14079	60	39	to	to	PART
fbem-14079	60	40	purchase	purchase	VERB
fbem-14079	60	41	crossborder	crossborder	NOUN
fbem-14079	60	42	joint	joint	ADJ
fbem-14079	60	43	national	national	ADJ
fbem-14079	60	44	products	product	NOUN
fbem-14079	60	45	by	by	ADP
fbem-14079	60	46	combining	combine	VERB
fbem-14079	60	47	online	online	ADV
fbem-14079	60	48	and	and	CCONJ
fbem-14079	60	49	offline	offline	ADJ
fbem-14079	60	50	physical	physical	ADJ
fbem-14079	60	51	stores	store	NOUN
fbem-14079	60	52	;	;	PUNCT
fbem-14079	60	53	in	in	ADP
fbem-14079	60	54	terms	term	NOUN
fbem-14079	60	55	of	of	ADP
fbem-14079	60	56	the	the	DET
fbem-14079	60	57	types	type	NOUN
fbem-14079	60	58	of	of	ADP
fbem-14079	60	59	cross	cross	ADJ
fbem-14079	60	60	-	-	ADJ
fbem-14079	60	61	border	border	ADJ
fbem-14079	60	62	152	152	NUM
fbem-14079	60	63	joint	joint	ADJ
fbem-14079	60	64	national	national	ADJ
fbem-14079	60	65	products	product	NOUN
fbem-14079	60	66	,	,	PUNCT
fbem-14079	60	67	consumers	consumer	NOUN
fbem-14079	60	68	are	be	AUX
fbem-14079	60	69	more	more	ADV
fbem-14079	60	70	inclined	inclined	ADJ
fbem-14079	60	71	to	to	PART
fbem-14079	60	72	purchase	purchase	VERB
fbem-14079	60	73	clothing	clothing	NOUN
fbem-14079	60	74	,	,	PUNCT
fbem-14079	60	75	food	food	NOUN
fbem-14079	60	76	,	,	PUNCT
fbem-14079	60	77	beauty	beauty	NOUN
fbem-14079	60	78	and	and	CCONJ
fbem-14079	60	79	decorative	decorative	ADJ
fbem-14079	60	80	products	product	NOUN
fbem-14079	60	81	,	,	PUNCT
fbem-14079	60	82	and	and	CCONJ
fbem-14079	60	83	are	be	AUX
fbem-14079	60	84	less	less	ADV
fbem-14079	60	85	inclined	inclined	ADJ
fbem-14079	60	86	to	to	PART
fbem-14079	60	87	purchase	purchase	VERB
fbem-14079	60	88	home	home	NOUN
fbem-14079	60	89	decoration	decoration	NOUN
fbem-14079	60	90	and	and	CCONJ
fbem-14079	60	91	toys	toy	NOUN
fbem-14079	60	92	.	.	PUNCT
fbem-14079	61	1	figure	figure	VERB
fbem-14079	61	2	6	6	NUM
fbem-14079	61	3	.	.	PUNCT
fbem-14079	61	4	purchase	purchase	NOUN
fbem-14079	61	5	channels	channel	NOUN
fbem-14079	61	6	figure7	figure7	NOUN
fbem-14079	61	7	.	.	PUNCT
fbem-14079	62	1	cross	cross	ADJ
fbem-14079	62	2	-	-	ADJ
fbem-14079	62	3	border	border	ADJ
fbem-14079	62	4	united	united	ADJ
fbem-14079	62	5	goods	good	NOUN
fbem-14079	62	6	product	product	NOUN
fbem-14079	62	7	type	type	NOUN
fbem-14079	62	8	tendency	tendency	NOUN
fbem-14079	62	9	in	in	ADP
fbem-14079	62	10	order	order	NOUN
fbem-14079	62	11	to	to	PART
fbem-14079	62	12	deeply	deeply	ADV
fbem-14079	62	13	understand	understand	VERB
fbem-14079	62	14	consumers	consumer	NOUN
fbem-14079	62	15	'	'	PART
fbem-14079	62	16	perception	perception	NOUN
fbem-14079	62	17	of	of	ADP
fbem-14079	62	18	the	the	DET
fbem-14079	62	19	current	current	ADJ
fbem-14079	62	20	cross	cross	ADJ
fbem-14079	62	21	-	-	ADJ
fbem-14079	62	22	border	border	ADJ
fbem-14079	62	23	joint	joint	ADJ
fbem-14079	62	24	national	national	ADJ
fbem-14079	62	25	products	product	NOUN
fbem-14079	62	26	,	,	PUNCT
fbem-14079	62	27	a	a	DET
fbem-14079	62	28	survey	survey	NOUN
fbem-14079	62	29	was	be	AUX
fbem-14079	62	30	conducted	conduct	VERB
fbem-14079	62	31	on	on	ADP
fbem-14079	62	32	the	the	DET
fbem-14079	62	33	problems	problem	NOUN
fbem-14079	62	34	of	of	ADP
fbem-14079	62	35	the	the	DET
fbem-14079	62	36	current	current	ADJ
fbem-14079	62	37	cross	cross	ADJ
fbem-14079	62	38	-	-	ADJ
fbem-14079	62	39	border	border	ADJ
fbem-14079	62	40	joint	joint	ADJ
fbem-14079	62	41	national	national	ADJ
fbem-14079	62	42	brands	brand	NOUN
fbem-14079	62	43	.	.	PUNCT
fbem-14079	63	1	the	the	DET
fbem-14079	63	2	survey	survey	NOUN
fbem-14079	63	3	shows	show	VERB
fbem-14079	63	4	that	that	SCONJ
fbem-14079	63	5	high	high	ADJ
fbem-14079	63	6	prices	price	NOUN
fbem-14079	63	7	,	,	PUNCT
fbem-14079	63	8	poor	poor	ADJ
fbem-14079	63	9	product	product	NOUN
fbem-14079	63	10	quality	quality	NOUN
fbem-14079	63	11	,	,	PUNCT
fbem-14079	63	12	insufficient	insufficient	ADJ
fbem-14079	63	13	publicity	publicity	NOUN
fbem-14079	63	14	and	and	CCONJ
fbem-14079	63	15	a	a	DET
fbem-14079	63	16	lack	lack	NOUN
fbem-14079	63	17	of	of	ADP
fbem-14079	63	18	innovation	innovation	NOUN
fbem-14079	63	19	are	be	AUX
fbem-14079	63	20	the	the	DET
fbem-14079	63	21	four	four	NUM
fbem-14079	63	22	more	more	ADV
fbem-14079	63	23	prominent	prominent	ADJ
fbem-14079	63	24	problems	problem	NOUN
fbem-14079	63	25	,	,	PUNCT
fbem-14079	63	26	which	which	PRON
fbem-14079	63	27	have	have	VERB
fbem-14079	63	28	a	a	DET
fbem-14079	63	29	greater	great	ADJ
fbem-14079	63	30	impact	impact	NOUN
fbem-14079	63	31	on	on	ADP
fbem-14079	63	32	consumers	consumer	NOUN
fbem-14079	63	33	'	'	PART
fbem-14079	63	34	willingness	willingness	NOUN
fbem-14079	63	35	to	to	PART
fbem-14079	63	36	buy	buy	VERB
fbem-14079	63	37	.	.	PUNCT
fbem-14079	64	1	figure	figure	NOUN
fbem-14079	64	2	8	8	NUM
fbem-14079	64	3	.	.	PUNCT
fbem-14079	65	1	problems	problem	NOUN
fbem-14079	65	2	of	of	ADP
fbem-14079	65	3	cross	cross	ADJ
fbem-14079	65	4	-	-	ADJ
fbem-14079	65	5	border	border	ADJ
fbem-14079	65	6	union	union	NOUN
fbem-14079	65	7	of	of	ADP
fbem-14079	65	8	national	national	PROPN
fbem-14079	65	9	brands	brand	NOUN
fbem-14079	65	10	153	153	NUM
fbem-14079	65	11	it	it	PRON
fbem-14079	65	12	can	can	AUX
fbem-14079	65	13	be	be	AUX
fbem-14079	65	14	seen	see	VERB
fbem-14079	65	15	that	that	SCONJ
fbem-14079	65	16	,	,	PUNCT
fbem-14079	65	17	in	in	ADP
fbem-14079	65	18	the	the	DET
fbem-14079	65	19	current	current	ADJ
fbem-14079	65	20	context	context	NOUN
fbem-14079	65	21	,	,	PUNCT
fbem-14079	65	22	although	although	SCONJ
fbem-14079	65	23	consumers	consumer	NOUN
fbem-14079	65	24	'	'	PART
fbem-14079	65	25	awareness	awareness	NOUN
fbem-14079	65	26	of	of	ADP
fbem-14079	65	27	cross	cross	ADJ
fbem-14079	65	28	-	-	ADJ
fbem-14079	65	29	border	border	ADJ
fbem-14079	65	30	union	union	NOUN
fbem-14079	65	31	of	of	ADP
fbem-14079	65	32	national	national	ADJ
fbem-14079	65	33	brands	brand	NOUN
fbem-14079	65	34	is	be	AUX
fbem-14079	65	35	relatively	relatively	ADV
fbem-14079	65	36	insufficient	insufficient	ADJ
fbem-14079	65	37	,	,	PUNCT
fbem-14079	65	38	their	their	PRON
fbem-14079	65	39	recognition	recognition	NOUN
fbem-14079	65	40	of	of	ADP
fbem-14079	65	41	crossborder	crossborder	NOUN
fbem-14079	65	42	union	union	NOUN
fbem-14079	65	43	of	of	ADP
fbem-14079	65	44	national	national	PROPN
fbem-14079	65	45	brands	brand	NOUN
fbem-14079	65	46	is	be	AUX
fbem-14079	65	47	high	high	ADJ
fbem-14079	65	48	.	.	PUNCT
fbem-14079	66	1	the	the	DET
fbem-14079	66	2	quality	quality	NOUN
fbem-14079	66	3	,	,	PUNCT
fbem-14079	66	4	price	price	NOUN
fbem-14079	66	5	,	,	PUNCT
fbem-14079	66	6	practicality	practicality	NOUN
fbem-14079	66	7	,	,	PUNCT
fbem-14079	66	8	innovation	innovation	NOUN
fbem-14079	66	9	and	and	CCONJ
fbem-14079	66	10	product	product	NOUN
fbem-14079	66	11	reputation	reputation	NOUN
fbem-14079	66	12	of	of	ADP
fbem-14079	66	13	crossborder	crossborder	NOUN
fbem-14079	66	14	joint	joint	ADJ
fbem-14079	66	15	products	product	NOUN
fbem-14079	66	16	have	have	VERB
fbem-14079	66	17	a	a	DET
fbem-14079	66	18	greater	great	ADJ
fbem-14079	66	19	impact	impact	NOUN
fbem-14079	66	20	on	on	ADP
fbem-14079	66	21	consumers	consumer	NOUN
fbem-14079	66	22	'	'	PART
fbem-14079	66	23	willingness	willingness	NOUN
fbem-14079	66	24	to	to	PART
fbem-14079	66	25	buy	buy	VERB
fbem-14079	66	26	.	.	PUNCT
fbem-14079	67	1	among	among	ADP
fbem-14079	67	2	the	the	DET
fbem-14079	67	3	various	various	ADJ
fbem-14079	67	4	types	type	NOUN
fbem-14079	67	5	of	of	ADP
fbem-14079	67	6	cross	cross	ADJ
fbem-14079	67	7	-	-	ADJ
fbem-14079	67	8	border	border	ADJ
fbem-14079	67	9	joint	joint	ADJ
fbem-14079	67	10	products	product	NOUN
fbem-14079	67	11	,	,	PUNCT
fbem-14079	67	12	clothing	clothing	NOUN
fbem-14079	67	13	,	,	PUNCT
fbem-14079	67	14	food	food	NOUN
fbem-14079	67	15	,	,	PUNCT
fbem-14079	67	16	beauty	beauty	NOUN
fbem-14079	67	17	and	and	CCONJ
fbem-14079	67	18	decorative	decorative	ADJ
fbem-14079	67	19	products	product	NOUN
fbem-14079	67	20	are	be	AUX
fbem-14079	67	21	more	more	ADV
fbem-14079	67	22	favored	favor	VERB
fbem-14079	67	23	by	by	ADP
fbem-14079	67	24	consumers	consumer	NOUN
fbem-14079	67	25	,	,	PUNCT
fbem-14079	67	26	and	and	CCONJ
fbem-14079	67	27	in	in	ADP
fbem-14079	67	28	terms	term	NOUN
fbem-14079	67	29	of	of	ADP
fbem-14079	67	30	purchasing	purchase	VERB
fbem-14079	67	31	channels	channel	NOUN
fbem-14079	67	32	,	,	PUNCT
fbem-14079	67	33	the	the	DET
fbem-14079	67	34	form	form	NOUN
fbem-14079	67	35	of	of	ADP
fbem-14079	67	36	online	online	ADJ
fbem-14079	67	37	+	+	CCONJ
fbem-14079	67	38	physical	physical	ADJ
fbem-14079	67	39	stores	store	NOUN
fbem-14079	67	40	is	be	AUX
fbem-14079	67	41	more	more	ADV
fbem-14079	67	42	likely	likely	ADJ
fbem-14079	67	43	to	to	PART
fbem-14079	67	44	be	be	AUX
fbem-14079	67	45	chosen	choose	VERB
fbem-14079	67	46	by	by	ADP
fbem-14079	67	47	consumers	consumer	NOUN
fbem-14079	67	48	.	.	PUNCT
fbem-14079	68	1	in	in	ADP
fbem-14079	68	2	the	the	DET
fbem-14079	68	3	process	process	NOUN
fbem-14079	68	4	of	of	ADP
fbem-14079	68	5	marketing	marketing	NOUN
fbem-14079	68	6	,	,	PUNCT
fbem-14079	68	7	product	product	NOUN
fbem-14079	68	8	price	price	NOUN
fbem-14079	68	9	,	,	PUNCT
fbem-14079	68	10	product	product	NOUN
fbem-14079	68	11	quality	quality	NOUN
fbem-14079	68	12	,	,	PUNCT
fbem-14079	68	13	publicity	publicity	NOUN
fbem-14079	68	14	and	and	CCONJ
fbem-14079	68	15	innovation	innovation	NOUN
fbem-14079	68	16	are	be	AUX
fbem-14079	68	17	the	the	DET
fbem-14079	68	18	prominent	prominent	ADJ
fbem-14079	68	19	issues	issue	NOUN
fbem-14079	68	20	that	that	PRON
fbem-14079	68	21	consumers	consumer	NOUN
fbem-14079	68	22	pay	pay	VERB
fbem-14079	68	23	more	more	ADJ
fbem-14079	68	24	attention	attention	NOUN
fbem-14079	68	25	to	to	ADP
fbem-14079	68	26	,	,	PUNCT
fbem-14079	68	27	and	and	CCONJ
fbem-14079	68	28	should	should	AUX
fbem-14079	68	29	be	be	AUX
fbem-14079	68	30	given	give	VERB
fbem-14079	68	31	enough	enough	ADJ
fbem-14079	68	32	attention	attention	NOUN
fbem-14079	68	33	.	.	PUNCT
fbem-14079	69	1	5	5	X
fbem-14079	69	2	.	.	X
fbem-14079	69	3	suggestions	suggestion	NOUN
fbem-14079	69	4	5.1	5.1	NUM
fbem-14079	69	5	.	.	PUNCT
fbem-14079	69	6	stick	stick	VERB
fbem-14079	69	7	to	to	ADP
fbem-14079	69	8	the	the	DET
fbem-14079	69	9	positioning	positioning	NOUN
fbem-14079	69	10	and	and	CCONJ
fbem-14079	69	11	value	value	NOUN
fbem-14079	69	12	proposition	proposition	NOUN
fbem-14079	69	13	it	it	PRON
fbem-14079	69	14	is	be	AUX
fbem-14079	69	15	analyzed	analyze	VERB
fbem-14079	69	16	that	that	SCONJ
fbem-14079	69	17	when	when	SCONJ
fbem-14079	69	18	choosing	choose	VERB
fbem-14079	69	19	the	the	DET
fbem-14079	69	20	cross	cross	ADJ
fbem-14079	69	21	-	-	ADJ
fbem-14079	69	22	border	border	ADJ
fbem-14079	69	23	cobranded	cobrande	VERB
fbem-14079	69	24	products	product	NOUN
fbem-14079	69	25	of	of	ADP
fbem-14079	69	26	national	national	ADJ
fbem-14079	69	27	products	product	NOUN
fbem-14079	69	28	,	,	PUNCT
fbem-14079	69	29	the	the	DET
fbem-14079	69	30	main	main	ADJ
fbem-14079	69	31	factors	factor	NOUN
fbem-14079	69	32	affecting	affect	VERB
fbem-14079	69	33	consumers	consumer	NOUN
fbem-14079	69	34	’	’	PART
fbem-14079	69	35	choices	choice	NOUN
fbem-14079	69	36	are	be	AUX
fbem-14079	69	37	practicality	practicality	NOUN
fbem-14079	69	38	,	,	PUNCT
fbem-14079	69	39	quality	quality	NOUN
fbem-14079	69	40	,	,	PUNCT
fbem-14079	69	41	etc	etc	X
fbem-14079	69	42	.	.	X
fbem-14079	70	1	the	the	DET
fbem-14079	70	2	factors	factor	NOUN
fbem-14079	70	3	affecting	affect	VERB
fbem-14079	70	4	consumers	consumer	NOUN
fbem-14079	70	5	’	'	PUNCT
fbem-14079	70	6	willingness	willingness	NOUN
fbem-14079	70	7	to	to	PART
fbem-14079	70	8	buy	buy	VERB
fbem-14079	70	9	national	national	ADJ
fbem-14079	70	10	products	product	NOUN
fbem-14079	70	11	are	be	AUX
fbem-14079	70	12	high	high	ADJ
fbem-14079	70	13	price	price	NOUN
fbem-14079	70	14	,	,	PUNCT
fbem-14079	70	15	poor	poor	ADJ
fbem-14079	70	16	product	product	NOUN
fbem-14079	70	17	quality	quality	NOUN
fbem-14079	70	18	,	,	PUNCT
fbem-14079	70	19	and	and	CCONJ
fbem-14079	70	20	insufficient	insufficient	ADJ
fbem-14079	70	21	publicity	publicity	NOUN
fbem-14079	70	22	.	.	PUNCT
fbem-14079	71	1	therefore	therefore	ADV
fbem-14079	71	2	,	,	PUNCT
fbem-14079	71	3	in	in	ADP
fbem-14079	71	4	the	the	DET
fbem-14079	71	5	product	product	NOUN
fbem-14079	71	6	-	-	PUNCT
fbem-14079	71	7	based	base	VERB
fbem-14079	71	8	cross	cross	ADJ
fbem-14079	71	9	-	-	ADJ
fbem-14079	71	10	border	border	ADJ
fbem-14079	71	11	cobranding	cobranding	NOUN
fbem-14079	71	12	publicity	publicity	NOUN
fbem-14079	71	13	,	,	PUNCT
fbem-14079	71	14	according	accord	VERB
fbem-14079	71	15	to	to	ADP
fbem-14079	71	16	the	the	DET
fbem-14079	71	17	brand	brand	NOUN
fbem-14079	71	18	’s	’s	PART
fbem-14079	71	19	own	own	ADJ
fbem-14079	71	20	characteristics	characteristic	NOUN
fbem-14079	71	21	,	,	PUNCT
fbem-14079	71	22	select	select	VERB
fbem-14079	71	23	the	the	DET
fbem-14079	71	24	positioning	positioning	NOUN
fbem-14079	71	25	and	and	CCONJ
fbem-14079	71	26	values	value	NOUN
fbem-14079	71	27	of	of	ADP
fbem-14079	71	28	the	the	DET
fbem-14079	71	29	cobranded	cobrande	VERB
fbem-14079	71	30	products	product	NOUN
fbem-14079	71	31	are	be	AUX
fbem-14079	71	32	similar	similar	ADJ
fbem-14079	71	33	or	or	CCONJ
fbem-14079	71	34	consistent	consistent	ADJ
fbem-14079	71	35	,	,	PUNCT
fbem-14079	71	36	to	to	PART
fbem-14079	71	37	ensure	ensure	VERB
fbem-14079	71	38	that	that	SCONJ
fbem-14079	71	39	the	the	DET
fbem-14079	71	40	co	co	ADJ
fbem-14079	71	41	-	-	ADJ
fbem-14079	71	42	branding	branding	ADJ
fbem-14079	71	43	cooperation	cooperation	NOUN
fbem-14079	71	44	can	can	AUX
fbem-14079	71	45	produce	produce	VERB
fbem-14079	71	46	a	a	DET
fbem-14079	71	47	symbiotic	symbiotic	ADJ
fbem-14079	71	48	effect	effect	NOUN
fbem-14079	71	49	,	,	PUNCT
fbem-14079	71	50	on	on	ADP
fbem-14079	71	51	the	the	DET
fbem-14079	71	52	basis	basis	NOUN
fbem-14079	71	53	of	of	ADP
fbem-14079	71	54	the	the	DET
fbem-14079	71	55	maintenance	maintenance	NOUN
fbem-14079	71	56	of	of	ADP
fbem-14079	71	57	the	the	DET
fbem-14079	71	58	original	original	ADJ
fbem-14079	71	59	brand	brand	NOUN
fbem-14079	71	60	image	image	NOUN
fbem-14079	71	61	,	,	PUNCT
fbem-14079	71	62	so	so	SCONJ
fbem-14079	71	63	that	that	SCONJ
fbem-14079	71	64	the	the	DET
fbem-14079	71	65	brand	brand	NOUN
fbem-14079	71	66	to	to	PART
fbem-14079	71	67	obtain	obtain	VERB
fbem-14079	71	68	a	a	DET
fbem-14079	71	69	higher	high	ADJ
fbem-14079	71	70	value	value	NOUN
fbem-14079	71	71	.	.	PUNCT
fbem-14079	72	1	5.2	5.2	NUM
fbem-14079	72	2	.	.	PUNCT
fbem-14079	73	1	innovative	innovative	ADJ
fbem-14079	73	2	marketing	marketing	NOUN
fbem-14079	73	3	channels	channel	NOUN
fbem-14079	73	4	and	and	CCONJ
fbem-14079	73	5	marketing	marketing	NOUN
fbem-14079	73	6	methods	method	NOUN
fbem-14079	73	7	the	the	DET
fbem-14079	73	8	above	above	ADP
fbem-14079	73	9	analysis	analysis	NOUN
fbem-14079	73	10	shows	show	VERB
fbem-14079	73	11	that	that	SCONJ
fbem-14079	73	12	the	the	DET
fbem-14079	73	13	lack	lack	NOUN
fbem-14079	73	14	of	of	ADP
fbem-14079	73	15	innovation	innovation	NOUN
fbem-14079	73	16	is	be	AUX
fbem-14079	73	17	an	an	DET
fbem-14079	73	18	important	important	ADJ
fbem-14079	73	19	issue	issue	NOUN
fbem-14079	73	20	in	in	ADP
fbem-14079	73	21	the	the	DET
fbem-14079	73	22	development	development	NOUN
fbem-14079	73	23	of	of	ADP
fbem-14079	73	24	national	national	ADJ
fbem-14079	73	25	brands	brand	NOUN
fbem-14079	73	26	.	.	PUNCT
fbem-14079	74	1	in	in	ADP
fbem-14079	74	2	the	the	DET
fbem-14079	74	3	context	context	NOUN
fbem-14079	74	4	of	of	ADP
fbem-14079	74	5	the"new	the"new	PUNCT
fbem-14079	74	6	national	national	ADJ
fbem-14079	74	7	tide	tide	NOUN
fbem-14079	74	8	"	"	PUNCT
fbem-14079	74	9	,	,	PUNCT
fbem-14079	74	10	the	the	DET
fbem-14079	74	11	cross	cross	ADJ
fbem-14079	74	12	-	-	ADJ
fbem-14079	74	13	border	border	ADJ
fbem-14079	74	14	joint	joint	ADJ
fbem-14079	74	15	content	content	NOUN
fbem-14079	74	16	and	and	CCONJ
fbem-14079	74	17	form	form	NOUN
fbem-14079	74	18	of	of	ADP
fbem-14079	74	19	national	national	ADJ
fbem-14079	74	20	brands	brand	NOUN
fbem-14079	74	21	is	be	AUX
fbem-14079	74	22	less	less	ADJ
fbem-14079	74	23	innovation	innovation	NOUN
fbem-14079	74	24	,	,	PUNCT
fbem-14079	74	25	and	and	CCONJ
fbem-14079	74	26	too	too	ADV
fbem-14079	74	27	much	much	ADJ
fbem-14079	74	28	nostalgia	nostalgia	NOUN
fbem-14079	74	29	is	be	AUX
fbem-14079	74	30	easy	easy	ADJ
fbem-14079	74	31	for	for	SCONJ
fbem-14079	74	32	consumers	consumer	NOUN
fbem-14079	74	33	to	to	PART
fbem-14079	74	34	produce	produce	VERB
fbem-14079	74	35	sensory	sensory	ADJ
fbem-14079	74	36	fatigue	fatigue	NOUN
fbem-14079	74	37	.	.	PUNCT
fbem-14079	75	1	with	with	ADP
fbem-14079	75	2	the	the	DET
fbem-14079	75	3	help	help	NOUN
fbem-14079	75	4	of	of	ADP
fbem-14079	75	5	digital	digital	ADJ
fbem-14079	75	6	means	mean	NOUN
fbem-14079	75	7	,	,	PUNCT
fbem-14079	75	8	focusing	focus	VERB
fbem-14079	75	9	on	on	ADP
fbem-14079	75	10	the	the	DET
fbem-14079	75	11	use	use	NOUN
fbem-14079	75	12	of	of	ADP
fbem-14079	75	13	network	network	NOUN
fbem-14079	75	14	platforms	platform	NOUN
fbem-14079	75	15	,	,	PUNCT
fbem-14079	75	16	to	to	PART
fbem-14079	75	17	create	create	VERB
fbem-14079	75	18	new	new	ADJ
fbem-14079	75	19	sales	sale	NOUN
fbem-14079	75	20	channels	channel	NOUN
fbem-14079	75	21	;	;	PUNCT
fbem-14079	75	22	to	to	PART
fbem-14079	75	23	create	create	VERB
fbem-14079	75	24	an	an	DET
fbem-14079	75	25	immersive	immersive	ADJ
fbem-14079	75	26	consumer	consumer	NOUN
fbem-14079	75	27	experience	experience	NOUN
fbem-14079	75	28	,	,	PUNCT
fbem-14079	75	29	with	with	ADP
fbem-14079	75	30	the	the	DET
fbem-14079	75	31	help	help	NOUN
fbem-14079	75	32	of	of	ADP
fbem-14079	75	33	new	new	ADJ
fbem-14079	75	34	technologies	technology	NOUN
fbem-14079	75	35	,	,	PUNCT
fbem-14079	75	36	the	the	DET
fbem-14079	75	37	launch	launch	NOUN
fbem-14079	75	38	of	of	ADP
fbem-14079	75	39	experiential	experiential	ADJ
fbem-14079	75	40	marketing	marketing	NOUN
fbem-14079	75	41	.	.	PUNCT
fbem-14079	76	1	maximize	maximize	VERB
fbem-14079	76	2	the	the	DET
fbem-14079	76	3	value	value	NOUN
fbem-14079	76	4	of	of	ADP
fbem-14079	76	5	the	the	DET
fbem-14079	76	6	band	band	NOUN
fbem-14079	76	7	through	through	ADP
fbem-14079	76	8	co	co	ADJ
fbem-14079	76	9	-	-	ADJ
fbem-14079	76	10	branding	branding	ADJ
fbem-14079	76	11	innovation	innovation	NOUN
fbem-14079	76	12	.	.	PUNCT
fbem-14079	77	1	5.3	5.3	NUM
fbem-14079	77	2	.	.	PUNCT
fbem-14079	77	3	tapping	tap	VERB
fbem-14079	77	4	into	into	ADP
fbem-14079	77	5	the	the	DET
fbem-14079	77	6	cultural	cultural	ADJ
fbem-14079	77	7	connotation	connotation	NOUN
fbem-14079	77	8	of	of	ADP
fbem-14079	77	9	the	the	DET
fbem-14079	77	10	brand	brand	NOUN
fbem-14079	77	11	with	with	ADP
fbem-14079	77	12	the	the	DET
fbem-14079	77	13	gradual	gradual	ADJ
fbem-14079	77	14	expansion	expansion	NOUN
fbem-14079	77	15	of	of	ADP
fbem-14079	77	16	the	the	DET
fbem-14079	77	17	trend	trend	NOUN
fbem-14079	77	18	of	of	ADP
fbem-14079	77	19	co	co	NOUN
fbem-14079	77	20	-	-	NOUN
fbem-14079	77	21	branding	branding	NOUN
fbem-14079	77	22	of	of	ADP
fbem-14079	77	23	national	national	ADJ
fbem-14079	77	24	products	product	NOUN
fbem-14079	77	25	,	,	PUNCT
fbem-14079	77	26	the	the	DET
fbem-14079	77	27	continued	continue	VERB
fbem-14079	77	28	use	use	NOUN
fbem-14079	77	29	of	of	ADP
fbem-14079	77	30	consumers	consumer	NOUN
fbem-14079	77	31	’	’	PART
fbem-14079	77	32	national	national	ADJ
fbem-14079	77	33	sentiment	sentiment	NOUN
fbem-14079	77	34	for	for	ADP
fbem-14079	77	35	publicity	publicity	NOUN
fbem-14079	77	36	can‘t	can‘t	NOUN
fbem-14079	77	37	be	be	AUX
fbem-14079	77	38	implemented	implement	VERB
fbem-14079	77	39	in	in	ADP
fbem-14079	77	40	the	the	DET
fbem-14079	77	41	long	long	ADJ
fbem-14079	77	42	term	term	NOUN
fbem-14079	77	43	,	,	PUNCT
fbem-14079	77	44	so	so	CCONJ
fbem-14079	77	45	it	it	PRON
fbem-14079	77	46	is	be	AUX
fbem-14079	77	47	very	very	ADV
fbem-14079	77	48	important	important	ADJ
fbem-14079	77	49	to	to	PART
fbem-14079	77	50	strengthen	strengthen	VERB
fbem-14079	77	51	the	the	DET
fbem-14079	77	52	emotional	emotional	ADJ
fbem-14079	77	53	identity	identity	NOUN
fbem-14079	77	54	of	of	ADP
fbem-14079	77	55	consumers	consumer	NOUN
fbem-14079	77	56	,	,	PUNCT
fbem-14079	77	57	national	national	ADJ
fbem-14079	77	58	brands	brand	NOUN
fbem-14079	77	59	need	need	VERB
fbem-14079	77	60	to	to	PART
fbem-14079	77	61	comply	comply	VERB
fbem-14079	77	62	with	with	ADP
fbem-14079	77	63	the	the	DET
fbem-14079	77	64	"	"	PUNCT
fbem-14079	77	65	national	national	ADJ
fbem-14079	77	66	tide	tide	NOUN
fbem-14079	77	67	fever	fever	NOUN
fbem-14079	77	68	"	"	PUNCT
fbem-14079	77	69	,	,	PUNCT
fbem-14079	77	70	in	in	ADP
fbem-14079	77	71	the	the	DET
fbem-14079	77	72	brand	brand	NOUN
fbem-14079	77	73	cultural	cultural	ADJ
fbem-14079	77	74	connotation	connotation	NOUN
fbem-14079	77	75	of	of	ADP
fbem-14079	77	76	the	the	DET
fbem-14079	77	77	excavation	excavation	NOUN
fbem-14079	77	78	.	.	PUNCT
fbem-14079	78	1	can	can	AUX
fbem-14079	78	2	focus	focus	VERB
fbem-14079	78	3	on	on	ADP
fbem-14079	78	4	the	the	DET
fbem-14079	78	5	combination	combination	NOUN
fbem-14079	78	6	of	of	ADP
fbem-14079	78	7	china	china	PROPN
fbem-14079	78	8	’s	’s	PART
fbem-14079	78	9	outstanding	outstanding	ADJ
fbem-14079	78	10	traditional	traditional	ADJ
fbem-14079	78	11	culture	culture	NOUN
fbem-14079	78	12	,	,	PUNCT
fbem-14079	78	13	give	give	VERB
fbem-14079	78	14	the	the	DET
fbem-14079	78	15	brand	brand	NOUN
fbem-14079	78	16	cultural	cultural	ADJ
fbem-14079	78	17	value	value	NOUN
fbem-14079	78	18	connotation	connotation	NOUN
fbem-14079	78	19	,	,	PUNCT
fbem-14079	78	20	at	at	ADP
fbem-14079	78	21	the	the	DET
fbem-14079	78	22	same	same	ADJ
fbem-14079	78	23	time	time	NOUN
fbem-14079	78	24	in	in	ADP
fbem-14079	78	25	the	the	DET
fbem-14079	78	26	product	product	NOUN
fbem-14079	78	27	co	co	NOUN
fbem-14079	78	28	-	-	NOUN
fbem-14079	78	29	branding	branding	ADJ
fbem-14079	78	30	can	can	AUX
fbem-14079	78	31	also	also	ADV
fbem-14079	78	32	consider	consider	VERB
fbem-14079	78	33	the	the	DET
fbem-14079	78	34	brand	brand	NOUN
fbem-14079	78	35	and	and	CCONJ
fbem-14079	78	36	excellent	excellent	ADJ
fbem-14079	78	37	culture	culture	NOUN
fbem-14079	78	38	combined	combine	VERB
fbem-14079	78	39	to	to	PART
fbem-14079	78	40	convey	convey	VERB
fbem-14079	78	41	the	the	DET
fbem-14079	78	42	brand	brand	NOUN
fbem-14079	78	43	cultural	cultural	ADJ
fbem-14079	78	44	connotations	connotation	NOUN
fbem-14079	78	45	,	,	PUNCT
fbem-14079	78	46	to	to	PART
fbem-14079	78	47	achieve	achieve	VERB
fbem-14079	78	48	not	not	PART
fbem-14079	78	49	only	only	ADV
fbem-14079	78	50	carry	carry	VERB
fbem-14079	78	51	forward	forward	ADV
fbem-14079	78	52	the	the	DET
fbem-14079	78	53	role	role	NOUN
fbem-14079	78	54	of	of	ADP
fbem-14079	78	55	the	the	DET
fbem-14079	78	56	social	social	ADJ
fbem-14079	78	57	value	value	NOUN
fbem-14079	78	58	of	of	ADP
fbem-14079	78	59	china	china	PROPN
fbem-14079	78	60	’s	’s	PART
fbem-14079	78	61	outstanding	outstanding	ADJ
fbem-14079	78	62	traditional	traditional	ADJ
fbem-14079	78	63	culture	culture	NOUN
fbem-14079	78	64	,	,	PUNCT
fbem-14079	78	65	but	but	CCONJ
fbem-14079	78	66	also	also	ADV
fbem-14079	78	67	to	to	PART
fbem-14079	78	68	achieve	achieve	VERB
fbem-14079	78	69	the	the	DET
fbem-14079	78	70	double	double	ADJ
fbem-14079	78	71	effect	effect	NOUN
fbem-14079	78	72	of	of	ADP
fbem-14079	78	73	publicizing	publicize	VERB
fbem-14079	78	74	the	the	DET
fbem-14079	78	75	value	value	NOUN
fbem-14079	78	76	of	of	ADP
fbem-14079	78	77	the	the	DET
fbem-14079	78	78	brand	brand	NOUN
fbem-14079	78	79	.	.	PUNCT
fbem-14079	79	1	acknowledgment	acknowledgment	PROPN
fbem-14079	79	2	fund	fund	NOUN
fbem-14079	79	3	project	project	NOUN
fbem-14079	79	4	:	:	PUNCT
fbem-14079	79	5	2023	2023	NUM
fbem-14079	79	6	jiangxi	jiangxi	PROPN
fbem-14079	79	7	university	university	PROPN
fbem-14079	79	8	of	of	ADP
fbem-14079	79	9	finance	finance	PROPN
fbem-14079	79	10	and	and	CCONJ
fbem-14079	79	11	economics	economic	NOUN
fbem-14079	79	12	college	college	NOUN
fbem-14079	79	13	student	student	NOUN
fbem-14079	79	14	innovation	innovation	NOUN
fbem-14079	79	15	and	and	CCONJ
fbem-14079	79	16	entrepreneurship	entrepreneurship	NOUN
fbem-14079	79	17	training	training	NOUN
fbem-14079	79	18	program	program	NOUN
fbem-14079	79	19	.	.	PUNCT
fbem-14079	80	1	references	reference	NOUN
fbem-14079	80	2	[	[	X
fbem-14079	80	3	1	1	X
fbem-14079	80	4	]	]	PUNCT
fbem-14079	80	5	how	how	SCONJ
fbem-14079	80	6	co	co	VERB
fbem-14079	80	7	-	-	ADJ
fbem-14079	80	8	branding	branding	ADJ
fbem-14079	80	9	versus	versus	ADP
fbem-14079	80	10	brand	brand	NOUN
fbem-14079	80	11	extensions	extension	NOUN
fbem-14079	80	12	drive	drive	VERB
fbem-14079	80	13	consumers	consumer	NOUN
fbem-14079	80	14	'	'	PART
fbem-14079	80	15	evaluations	evaluation	NOUN
fbem-14079	80	16	of	of	ADP
fbem-14079	80	17	new	new	ADJ
fbem-14079	80	18	products	product	NOUN
fbem-14079	80	19	:	:	PUNCT
fbem-14079	80	20	a	a	DET
fbem-14079	80	21	brand	brand	NOUN
fbem-14079	80	22	equity	equity	NOUN
fbem-14079	80	23	approach	approach	NOUN
fbem-14079	80	24	[	[	X
fbem-14079	80	25	j	j	X
fbem-14079	80	26	]	]	X
fbem-14079	80	27	.	.	PUNCT
fbem-14079	81	1	ali	ali	PROPN
fbem-14079	81	2	besharat	besharat	PROPN
fbem-14079	81	3	.	.	PUNCT
fbem-14079	82	1	industrial	industrial	ADJ
fbem-14079	82	2	marketing	marketing	NOUN
fbem-14079	82	3	management	management	NOUN
fbem-14079	82	4	.	.	PUNCT
fbem-14079	83	1	2010	2010	NUM
fbem-14079	83	2	(	(	PUNCT
fbem-14079	83	3	8)	8)	NUM
fbem-14079	83	4	[	[	X
fbem-14079	83	5	2	2	NUM
fbem-14079	83	6	]	]	X
fbem-14079	83	7	corporate	corporate	ADJ
fbem-14079	83	8	brand	brand	NOUN
fbem-14079	83	9	effects	effect	NOUN
fbem-14079	83	10	in	in	ADP
fbem-14079	83	11	brand	brand	NOUN
fbem-14079	83	12	alliances	alliance	NOUN
fbem-14079	84	1	[	[	X
fbem-14079	84	2	j	j	X
fbem-14079	84	3	]	]	X
fbem-14079	84	4	.	.	PUNCT
fbem-14079	85	1	kevin	kevin	PROPN
fbem-14079	85	2	e.	e.	PROPN
fbem-14079	85	3	voss	voss	PROPN
fbem-14079	85	4	，	，	PROPN
fbem-14079	85	5	mayoor	mayoor	PROPN
fbem-14079	85	6	mohan	mohan	PROPN
fbem-14079	85	7	.	.	PUNCT
fbem-14079	85	8	journal	journal	PROPN
fbem-14079	85	9	of	of	ADP
fbem-14079	85	10	business	business	NOUN
fbem-14079	85	11	research	research	NOUN
fbem-14079	85	12	.	.	PUNCT
fbem-14079	86	1	2016	2016	NUM
fbem-14079	86	2	(	(	PUNCT
fbem-14079	86	3	10	10	NUM
fbem-14079	86	4	)	)	PUNCT
fbem-14079	87	1	[	[	X
fbem-14079	87	2	3	3	NUM
fbem-14079	87	3	]	]	X
fbem-14079	87	4	bin	bin	PROPN
fbem-14079	87	5	shen	shen	PROPN
fbem-14079	87	6	,	,	PUNCT
fbem-14079	87	7	tsan	tsan	PROPN
fbem-14079	87	8	-	-	PUNCT
fbem-14079	87	9	ming	ming	NOUN
fbem-14079	87	10	choi	choi	NOUN
fbem-14079	87	11	,	,	PUNCT
fbem-14079	87	12	pui	pui	PROPN
fbem-14079	87	13	-	-	PUNCT
fbem-14079	87	14	sze	sze	PROPN
fbem-14079	87	15	chow	chow	PROPN
fbem-14079	87	16	.	.	PUNCT
fbem-14079	88	1	brand	brand	NOUN
fbem-14079	88	2	loyalties	loyalty	NOUN
fbem-14079	88	3	in	in	ADP
fbem-14079	88	4	designer	designer	NOUN
fbem-14079	88	5	luxury	luxury	NOUN
fbem-14079	88	6	and	and	CCONJ
fbem-14079	88	7	fast	fast	ADJ
fbem-14079	88	8	fashion	fashion	NOUN
fbem-14079	88	9	co	co	ADJ
fbem-14079	88	10	-	-	ADJ
fbem-14079	88	11	branding	branding	ADJ
fbem-14079	88	12	alliances[j	alliances[j	NOUN
fbem-14079	88	13	]	]	PUNCT
fbem-14079	88	14	.	.	PUNCT
fbem-14079	89	1	journal	journal	PROPN
fbem-14079	89	2	of	of	ADP
fbem-14079	89	3	business	business	NOUN
fbem-14079	89	4	research,2017,81	research,2017,81	PROPN
fbem-14079	89	5	.	.	PUNCT
fbem-14079	90	1	[	[	X
fbem-14079	90	2	4	4	X
fbem-14079	90	3	]	]	PUNCT
fbem-14079	90	4	hang	hang	ADJ
fbem-14079	90	5	t.	t.	NOUN
fbem-14079	90	6	nguyen	nguyen	NOUN
fbem-14079	90	7	,	,	PUNCT
fbem-14079	90	8	william	william	PROPN
fbem-14079	90	9	t.	t.	PROPN
fbem-14079	90	10	ross	ross	PROPN
fbem-14079	90	11	,	,	PUNCT
fbem-14079	90	12	joseph	joseph	PROPN
fbem-14079	90	13	pancras	pancras	PROPN
fbem-14079	90	14	,	,	PUNCT
fbem-14079	90	15	hieu	hieu	NOUN
fbem-14079	90	16	v.	v.	CCONJ
fbem-14079	90	17	phan	phan	PROPN
fbem-14079	90	18	.	.	PUNCT
fbem-14079	91	1	market	market	NOUN
fbem-14079	91	2	-	-	PUNCT
fbem-14079	91	3	based	base	VERB
fbem-14079	91	4	drivers	driver	NOUN
fbem-14079	91	5	of	of	ADP
fbem-14079	91	6	cobranding	cobrande	VERB
fbem-14079	91	7	success[j	success[j	PROPN
fbem-14079	91	8	]	]	PUNCT
fbem-14079	91	9	.	.	PUNCT
fbem-14079	92	1	journal	journal	PROPN
fbem-14079	92	2	of	of	ADP
fbem-14079	92	3	business	business	NOUN
fbem-14079	92	4	research,2020,115(c	research,2020,115(c	NOUN
fbem-14079	92	5	)	)	PUNCT
fbem-14079	92	6	.	.	PUNCT
fbem-14079	93	1	[	[	X
fbem-14079	93	2	5	5	X
fbem-14079	93	3	]	]	X
fbem-14079	93	4	chen	chen	PROPN
fbem-14079	93	5	ruijuan	ruijuan	PROPN
fbem-14079	93	6	,	,	PUNCT
fbem-14079	93	7	liu	liu	PROPN
fbem-14079	93	8	chenyu	chenyu	PROPN
fbem-14079	93	9	.	.	PUNCT
fbem-14079	94	1	cross	cross	ADJ
fbem-14079	94	2	-	-	ADJ
fbem-14079	94	3	border	border	ADJ
fbem-14079	94	4	marketing	marketing	NOUN
fbem-14079	94	5	the	the	DET
fbem-14079	94	6	newborn	newborn	ADJ
fbem-14079	94	7	way	way	NOUN
fbem-14079	94	8	of	of	ADP
fbem-14079	94	9	old	old	ADJ
fbem-14079	94	10	brands	brand	NOUN
fbem-14079	94	11	in	in	ADP
fbem-14079	94	12	the	the	DET
fbem-14079	94	13	era	era	NOUN
fbem-14079	94	14	of	of	ADP
fbem-14079	94	15	"	"	PUNCT
fbem-14079	94	16	internet	internet	NOUN
fbem-14079	94	17	+	+	NOUN
fbem-14079	94	18	"	"	PUNCT
fbem-14079	94	19	[	[	X
fbem-14079	94	20	j	j	X
fbem-14079	94	21	]	]	X
fbem-14079	94	22	.	.	PUNCT
fbem-14079	95	1	art	art	NOUN
fbem-14079	95	2	technology	technology	NOUN
fbem-14079	95	3	,	,	PUNCT
fbem-14079	95	4	2019,32(12):187	2019,32(12):187	NUM
fbem-14079	95	5	-	-	SYM
fbem-14079	95	6	188.(in	188.(in	NUM
fbem-14079	95	7	chinese	chinese	PROPN
fbem-14079	95	8	)	)	PUNCT
fbem-14079	96	1	[	[	X
fbem-14079	96	2	6	6	NUM
fbem-14079	96	3	]	]	X
fbem-14079	96	4	wang	wang	PROPN
fbem-14079	96	5	min	min	PROPN
fbem-14079	96	6	.	.	PROPN
fbem-14079	96	7	research	research	PROPN
fbem-14079	96	8	on	on	ADP
fbem-14079	96	9	cultural	cultural	ADJ
fbem-14079	96	10	and	and	CCONJ
fbem-14079	96	11	creative	creative	ADJ
fbem-14079	96	12	cross	cross	ADJ
fbem-14079	96	13	-	-	ADJ
fbem-14079	96	14	border	border	ADJ
fbem-14079	96	15	marketing	marketing	NOUN
fbem-14079	96	16	strategy	strategy	NOUN
fbem-14079	96	17	of	of	ADP
fbem-14079	96	18	old	old	ADJ
fbem-14079	96	19	brands[j	brands[j	NOUN
fbem-14079	96	20	]	]	PUNCT
fbem-14079	96	21	.	.	PUNCT
fbem-14079	97	1	business	business	NOUN
fbem-14079	97	2	economy	economy	NOUN
fbem-14079	97	3	,	,	PUNCT
fbem-14079	97	4	2021	2021	NUM
fbem-14079	97	5	,	,	PUNCT
fbem-14079	97	6	no.536(04):57	no.536(04):57	PROPN
fbem-14079	97	7	-	-	PUNCT
fbem-14079	97	8	58	58	NUM
fbem-14079	97	9	+	+	SYM
fbem-14079	97	10	135.(in	135.(in	NUM
fbem-14079	97	11	chinese	chinese	ADJ
fbem-14079	97	12	)	)	PUNCT
fbem-14079	98	1	[	[	X
fbem-14079	98	2	7	7	X
fbem-14079	98	3	]	]	X
fbem-14079	98	4	zhao	zhao	PROPN
fbem-14079	98	5	yijun	yijun	PROPN
fbem-14079	98	6	.	.	PUNCT
fbem-14079	99	1	research	research	NOUN
fbem-14079	99	2	progress	progress	NOUN
fbem-14079	99	3	of	of	ADP
fbem-14079	99	4	brand	brand	NOUN
fbem-14079	99	5	association	association	PROPN
fbem-14079	99	6	:	:	PUNCT
fbem-14079	99	7	based	base	VERB
fbem-14079	99	8	on	on	ADP
fbem-14079	99	9	the	the	DET
fbem-14079	99	10	perspective	perspective	NOUN
fbem-14079	99	11	of	of	ADP
fbem-14079	99	12	cross	cross	ADJ
fbem-14079	99	13	-	-	ADJ
fbem-14079	99	14	border	border	ADJ
fbem-14079	99	15	association[j	association[j	NOUN
fbem-14079	99	16	]	]	PUNCT
fbem-14079	99	17	.	.	PUNCT
fbem-14079	100	1	new	new	ADJ
fbem-14079	100	2	economy	economy	NOUN
fbem-14079	100	3	,	,	PUNCT
fbem-14079	100	4	2021	2021	NUM
fbem-14079	100	5	,	,	PUNCT
fbem-14079	100	6	no.543(07	no.543(07	NUM
fbem-14079	100	7	):	):	PUNCT
fbem-14079	100	8	70	70	NUM
fbem-14079	100	9	-	-	SYM
fbem-14079	100	10	75.(in	75.(in	NUM
fbem-14079	100	11	chinese	chinese	NOUN
fbem-14079	100	12	)	)	PUNCT
fbem-14079	101	1	[	[	X
fbem-14079	101	2	8	8	NUM
fbem-14079	101	3	]	]	X
fbem-14079	101	4	li	li	PROPN
fbem-14079	101	5	feifei	feifei	PROPN
fbem-14079	101	6	.	.	PUNCT
fbem-14079	102	1	research	research	NOUN
fbem-14079	102	2	on	on	ADP
fbem-14079	102	3	influencing	influence	VERB
fbem-14079	102	4	factors	factor	NOUN
fbem-14079	102	5	and	and	CCONJ
fbem-14079	102	6	marketing	marketing	NOUN
fbem-14079	102	7	countermeasures	countermeasure	NOUN
fbem-14079	102	8	of	of	ADP
fbem-14079	102	9	cross	cross	ADJ
fbem-14079	102	10	-	-	ADJ
fbem-14079	102	11	border	border	ADJ
fbem-14079	102	12	innovation	innovation	NOUN
fbem-14079	102	13	of	of	ADP
fbem-14079	102	14	old	old	ADJ
fbem-14079	102	15	brand	brand	NOUN
fbem-14079	102	16	in	in	ADP
fbem-14079	102	17	digital	digital	ADJ
fbem-14079	102	18	economy	economy	NOUN
fbem-14079	102	19	era[j	era[j	NOUN
fbem-14079	102	20	]	]	PUNCT
fbem-14079	102	21	.	.	PUNCT
fbem-14079	103	1	operation	operation	NOUN
fbem-14079	103	2	and	and	CCONJ
fbem-14079	103	3	management	management	NOUN
fbem-14079	103	4	,	,	PUNCT
fbem-14079	103	5	2022	2022	NUM
fbem-14079	103	6	,	,	PUNCT
fbem-14079	103	7	no.454(04	no.454(04	NOUN
fbem-14079	103	8	):	):	PUNCT
fbem-14079	103	9	13	13	NUM
fbem-14079	103	10	-	-	SYM
fbem-14079	103	11	18.(in	18.(in	NUM
fbem-14079	103	12	chinese	chinese	NOUN
fbem-14079	103	13	)	)	PUNCT
fbem-14079	104	1	[	[	X
fbem-14079	104	2	9	9	NUM
fbem-14079	104	3	]	]	X
fbem-14079	104	4	cheng	cheng	PROPN
fbem-14079	104	5	,	,	PUNCT
fbem-14079	104	6	l.w	l.w	PROPN
fbem-14079	104	7	.	.	PROPN
fbem-14079	104	8	,zhen	,zhen	PUNCT
fbem-14079	104	9	x.c	x.c	PROPN
fbem-14079	104	10	.	.	PROPN
fbem-14079	104	11	consumer	consumer	NOUN
fbem-14079	104	12	ethnocentrism	ethnocentrism	NOUN
fbem-14079	104	13	and	and	CCONJ
fbem-14079	104	14	willingness	willingness	NOUN
fbem-14079	104	15	to	to	PART
fbem-14079	104	16	buy	buy	VERB
fbem-14079	104	17	domestic	domestic	ADJ
fbem-14079	104	18	products	product	NOUN
fbem-14079	104	19	in	in	ADP
fbem-14079	104	20	a	a	DET
fbem-14079	104	21	developing	develop	VERB
fbem-14079	104	22	country	country	NOUN
fbem-14079	104	23	setting	set	VERB
fbem-14079	104	24	:	:	PUNCT
fbem-14079	104	25	testing	test	VERB
fbem-14079	104	26	moderating	moderating	NOUN
fbem-14079	104	27	effects	effect	NOUN
fbem-14079	104	28	[	[	X
fbem-14079	104	29	j	j	X
fbem-14079	104	30	]	]	X
fbem-14079	104	31	.	.	PUNCT
fbem-14079	105	1	journal	journal	PROPN
fbem-14079	105	2	of	of	ADP
fbem-14079	105	3	consumer	consumer	NOUN
fbem-14079	105	4	marketing	marketing	NOUN
fbem-14079	105	5	,	,	PUNCT
fbem-14079	105	6	2004,21,(6):391	2004,21,(6):391	NUM
fbem-14079	105	7	-	-	SYM
fbem-14079	105	8	400	400	NUM
fbem-14079	105	9	.	.	PUNCT
fbem-14079	106	1	[	[	X
fbem-14079	106	2	10	10	NUM
fbem-14079	106	3	]	]	X
fbem-14079	106	4	han	han	PROPN
fbem-14079	106	5	jie	jie	PROPN
fbem-14079	106	6	,	,	PUNCT
fbem-14079	106	7	wang	wang	PROPN
fbem-14079	106	8	desheng	desheng	PROPN
fbem-14079	106	9	,	,	PUNCT
fbem-14079	106	10	yang	yang	PROPN
fbem-14079	106	11	zhihao	zhihao	PROPN
fbem-14079	106	12	.	.	PUNCT
fbem-14079	107	1	research	research	NOUN
fbem-14079	107	2	on	on	ADP
fbem-14079	107	3	customer	customer	NOUN
fbem-14079	107	4	fit	fit	NOUN
fbem-14079	107	5	behaviour	behaviour	NOUN
fbem-14079	107	6	of	of	ADP
fbem-14079	107	7	cross	cross	ADJ
fbem-14079	107	8	-	-	ADJ
fbem-14079	107	9	border	border	ADJ
fbem-14079	107	10	union	union	NOUN
fbem-14079	107	11	of	of	ADP
fbem-14079	107	12	national	national	PROPN
fbem-14079	107	13	brands	brand	NOUN
fbem-14079	107	14	an	an	DET
fbem-14079	107	15	exploration	exploration	NOUN
fbem-14079	107	16	based	base	VERB
fbem-14079	107	17	on	on	ADP
fbem-14079	107	18	rooting	root	VERB
fbem-14079	107	19	theory[j	theory[j	NOUN
fbem-14079	107	20	]	]	PUNCT
fbem-14079	107	21	.	.	PUNCT
fbem-14079	108	1	economic	economic	ADJ
fbem-14079	108	2	management	management	NOUN
fbem-14079	108	3	,	,	PUNCT
fbem-14079	108	4	2022	2022	NUM
fbem-14079	108	5	,	,	PUNCT
fbem-14079	108	6	44(07	44(07	NUM
fbem-14079	108	7	):	):	PUNCT
fbem-14079	108	8	175	175	NUM
fbem-14079	108	9	-	-	SYM
fbem-14079	108	10	192.(in	192.(in	NUM
fbem-14079	108	11	chinese	chinese	PROPN
fbem-14079	108	12	)	)	PUNCT
fbem-14079	109	1	[	[	X
fbem-14079	109	2	11	11	NUM
fbem-14079	109	3	]	]	PUNCT
fbem-14079	109	4	xu	xu	PROPN
fbem-14079	109	5	shikang	shikang	PROPN
fbem-14079	109	6	,	,	PUNCT
fbem-14079	109	7	liao	liao	PROPN
fbem-14079	109	8	chenglin	chenglin	PROPN
fbem-14079	109	9	,	,	PUNCT
fbem-14079	109	10	zhang	zhang	PROPN
fbem-14079	109	11	yingxia	yingxia	PROPN
fbem-14079	109	12	.	.	PUNCT
fbem-14079	110	1	research	research	NOUN
fbem-14079	110	2	on	on	ADP
fbem-14079	110	3	the	the	DET
fbem-14079	110	4	influence	influence	NOUN
fbem-14079	110	5	effect	effect	NOUN
fbem-14079	110	6	of	of	ADP
fbem-14079	110	7	customers	customer	NOUN
fbem-14079	110	8	'	'	PART
fbem-14079	110	9	foreign	foreign	ADJ
fbem-14079	110	10	-	-	PUNCT
fbem-14079	110	11	oriented	orient	VERB
fbem-14079	110	12	psychological	psychological	ADJ
fbem-14079	110	13	stereotypes	stereotype	NOUN
fbem-14079	110	14	on	on	ADP
fbem-14079	110	15	local	local	ADJ
fbem-14079	110	16	brand	brand	NOUN
fbem-14079	110	17	products[j	products[j	PROPN
fbem-14079	110	18	]	]	PUNCT
fbem-14079	110	19	.	.	PUNCT
fbem-14079	111	1	modern	modern	ADJ
fbem-14079	111	2	finance	finance	NOUN
fbem-14079	111	3	and	and	CCONJ
fbem-14079	111	4	economics,2014,(8):102	economics,2014,(8):102	PROPN
fbem-14079	111	5	-	-	PUNCT
fbem-14079	111	6	113.(in	113.(in	NUM
fbem-14079	111	7	chinese	chinese	PROPN
fbem-14079	111	8	)	)	PUNCT
fbem-14079	112	1	[	[	X
fbem-14079	112	2	12	12	NUM
fbem-14079	112	3	]	]	X
fbem-14079	112	4	fu	fu	NOUN
fbem-14079	112	5	xixi	xixi	PROPN
fbem-14079	112	6	.	.	PUNCT
fbem-14079	113	1	the	the	DET
fbem-14079	113	2	new	new	ADJ
fbem-14079	113	3	national	national	ADJ
fbem-14079	113	4	wave	wave	NOUN
fbem-14079	113	5	:	:	PUNCT
fbem-14079	113	6	the	the	DET
fbem-14079	113	7	trend	trend	NOUN
fbem-14079	113	8	formation	formation	NOUN
fbem-14079	113	9	of	of	ADP
fbem-14079	113	10	chinese	chinese	ADJ
fbem-14079	113	11	traditional	traditional	ADJ
fbem-14079	113	12	culture	culture	NOUN
fbem-14079	113	13	in	in	ADP
fbem-14079	113	14	the	the	DET
fbem-14079	113	15	context	context	NOUN
fbem-14079	113	16	of	of	ADP
fbem-14079	113	17	consumption[j	consumption[j	PROPN
fbem-14079	113	18	]	]	PUNCT
fbem-14079	113	19	.	.	PUNCT
fbem-14079	114	1	learning	learning	NOUN
fbem-14079	114	2	and	and	CCONJ
fbem-14079	114	3	practice,2023(05):121	practice,2023(05):121	ADJ
fbem-14079	114	4	-	-	PUNCT
fbem-14079	114	5	131.(in	131.(in	NUM
fbem-14079	114	6	chinese	chinese	NOUN
fbem-14079	114	7	)	)	PUNCT
fbem-14079	115	1	[	[	X
fbem-14079	115	2	13	13	NUM
fbem-14079	115	3	]	]	PUNCT
fbem-14079	115	4	nie	nie	PROPN
fbem-14079	115	5	jiaqi	jiaqi	PROPN
fbem-14079	115	6	.	.	PUNCT
fbem-14079	116	1	analysis	analysis	NOUN
fbem-14079	116	2	of	of	ADP
fbem-14079	116	3	cross	cross	ADJ
fbem-14079	116	4	-	-	ADJ
fbem-14079	116	5	border	border	ADJ
fbem-14079	116	6	marketing	marketing	NOUN
fbem-14079	116	7	in	in	ADP
fbem-14079	116	8	national	national	ADJ
fbem-14079	116	9	brands[j	brands[j	PROPN
fbem-14079	116	10	]	]	PUNCT
fbem-14079	116	11	.	.	PUNCT
fbem-14079	117	1	western	western	ADJ
fbem-14079	117	2	radio	radio	NOUN
fbem-14079	117	3	and	and	CCONJ
fbem-14079	117	4	television,2019(13):43	television,2019(13):43	NOUN
fbem-14079	117	5	-	-	PUNCT
fbem-14079	117	6	44.(in	44.(in	NUM
fbem-14079	117	7	chinese	chinese	ADJ
fbem-14079	117	8	)	)	PUNCT