id	sid	tid	token	lemma	pos
fbem-16702	1	1	frontiers	frontier	NOUN
fbem-16702	1	2	in	in	ADP
fbem-16702	1	3	business	business	NOUN
fbem-16702	1	4	,	,	PUNCT
fbem-16702	1	5	economics	economic	NOUN
fbem-16702	1	6	and	and	CCONJ
fbem-16702	1	7	management	management	NOUN
fbem-16702	1	8	issn	issn	PROPN
fbem-16702	1	9	:	:	PUNCT
fbem-16702	1	10	2766	2766	NUM
fbem-16702	1	11	-	-	PUNCT
fbem-16702	1	12	824x	824x	NUM
fbem-16702	1	13	|	|	ADJ
fbem-16702	1	14	vol	vol	NOUN
fbem-16702	1	15	.	.	PROPN
fbem-16702	1	16	13	13	NUM
fbem-16702	1	17	,	,	PUNCT
fbem-16702	1	18	no	no	INTJ
fbem-16702	1	19	.	.	NOUN
fbem-16702	1	20	1	1	NUM
fbem-16702	1	21	,	,	PUNCT
fbem-16702	1	22	2024	2024	NUM
fbem-16702	1	23	214	214	NUM
fbem-16702	1	24	the	the	DET
fbem-16702	1	25	impact	impact	NOUN
fbem-16702	1	26	of	of	ADP
fbem-16702	1	27	brand	brand	NOUN
fbem-16702	1	28	positioning	positioning	NOUN
fbem-16702	1	29	on	on	ADP
fbem-16702	1	30	consumer	consumer	NOUN
fbem-16702	1	31	willingness	willingness	NOUN
fbem-16702	1	32	to	to	PART
fbem-16702	1	33	pay	pay	VERB
fbem-16702	1	34	in	in	ADP
fbem-16702	1	35	the	the	DET
fbem-16702	1	36	social	social	ADJ
fbem-16702	1	37	media	medium	NOUN
fbem-16702	1	38	environment	environment	NOUN
fbem-16702	1	39	xuande	xuande	PROPN
fbem-16702	1	40	yu	yu	PROPN
fbem-16702	1	41	pingdu	pingdu	AUX
fbem-16702	1	42	no.9	no.9	PROPN
fbem-16702	1	43	middle	middle	PROPN
fbem-16702	1	44	school	school	PROPN
fbem-16702	1	45	,	,	PUNCT
fbem-16702	1	46	shandong	shandong	PROPN
fbem-16702	1	47	province	province	PROPN
fbem-16702	1	48	)	)	PUNCT
fbem-16702	1	49	,	,	PUNCT
fbem-16702	1	50	qingdao	qingdao	PROPN
fbem-16702	1	51	,	,	PUNCT
fbem-16702	1	52	china	china	PROPN
fbem-16702	1	53	abstract	abstract	PROPN
fbem-16702	1	54	:	:	PUNCT
fbem-16702	1	55	in	in	ADP
fbem-16702	1	56	this	this	DET
fbem-16702	1	57	digital	digital	ADJ
fbem-16702	1	58	and	and	CCONJ
fbem-16702	1	59	networked	networked	ADJ
fbem-16702	1	60	era	era	NOUN
fbem-16702	1	61	,	,	PUNCT
fbem-16702	1	62	the	the	DET
fbem-16702	1	63	influence	influence	NOUN
fbem-16702	1	64	of	of	ADP
fbem-16702	1	65	social	social	ADJ
fbem-16702	1	66	media	medium	NOUN
fbem-16702	1	67	can	can	AUX
fbem-16702	1	68	not	not	PART
fbem-16702	1	69	be	be	AUX
fbem-16702	1	70	ignored	ignore	VERB
fbem-16702	1	71	.	.	PUNCT
fbem-16702	2	1	brand	brand	NOUN
fbem-16702	2	2	positioning	positioning	NOUN
fbem-16702	2	3	is	be	AUX
fbem-16702	2	4	a	a	DET
fbem-16702	2	5	core	core	NOUN
fbem-16702	2	6	concept	concept	NOUN
fbem-16702	2	7	in	in	ADP
fbem-16702	2	8	the	the	DET
fbem-16702	2	9	field	field	NOUN
fbem-16702	2	10	of	of	ADP
fbem-16702	2	11	marketing	marketing	NOUN
fbem-16702	2	12	,	,	PUNCT
fbem-16702	2	13	which	which	PRON
fbem-16702	2	14	refers	refer	VERB
fbem-16702	2	15	to	to	ADP
fbem-16702	2	16	the	the	DET
fbem-16702	2	17	unique	unique	ADJ
fbem-16702	2	18	position	position	NOUN
fbem-16702	2	19	that	that	PRON
fbem-16702	2	20	a	a	DET
fbem-16702	2	21	company	company	NOUN
fbem-16702	2	22	occupies	occupy	VERB
fbem-16702	2	23	in	in	ADP
fbem-16702	2	24	the	the	DET
fbem-16702	2	25	market	market	NOUN
fbem-16702	2	26	and	and	CCONJ
fbem-16702	2	27	its	its	PRON
fbem-16702	2	28	differentiation	differentiation	NOUN
fbem-16702	2	29	from	from	ADP
fbem-16702	2	30	competitors	competitor	NOUN
fbem-16702	2	31	.	.	PUNCT
fbem-16702	3	1	this	this	DET
fbem-16702	3	2	article	article	NOUN
fbem-16702	3	3	explores	explore	VERB
fbem-16702	3	4	how	how	SCONJ
fbem-16702	3	5	brand	brand	NOUN
fbem-16702	3	6	positioning	positioning	NOUN
fbem-16702	3	7	affects	affect	VERB
fbem-16702	3	8	consumer	consumer	NOUN
fbem-16702	3	9	willingness	willingness	NOUN
fbem-16702	3	10	to	to	PART
fbem-16702	3	11	pay	pay	VERB
fbem-16702	3	12	in	in	ADP
fbem-16702	3	13	a	a	DET
fbem-16702	3	14	social	social	ADJ
fbem-16702	3	15	media	medium	NOUN
fbem-16702	3	16	environment	environment	NOUN
fbem-16702	3	17	.	.	PUNCT
fbem-16702	4	1	a	a	PRON
fbem-16702	4	2	clear	clear	ADJ
fbem-16702	4	3	,	,	PUNCT
fbem-16702	4	4	consistent	consistent	ADJ
fbem-16702	4	5	,	,	PUNCT
fbem-16702	4	6	and	and	CCONJ
fbem-16702	4	7	effectively	effectively	ADV
fbem-16702	4	8	communicated	communicate	VERB
fbem-16702	4	9	brand	brand	NOUN
fbem-16702	4	10	positioning	positioning	NOUN
fbem-16702	4	11	on	on	ADP
fbem-16702	4	12	social	social	ADJ
fbem-16702	4	13	media	medium	NOUN
fbem-16702	4	14	can	can	AUX
fbem-16702	4	15	significantly	significantly	ADV
fbem-16702	4	16	enhance	enhance	VERB
fbem-16702	4	17	consumer	consumer	NOUN
fbem-16702	4	18	awareness	awareness	NOUN
fbem-16702	4	19	and	and	CCONJ
fbem-16702	4	20	trust	trust	NOUN
fbem-16702	4	21	,	,	PUNCT
fbem-16702	4	22	thereby	thereby	ADV
fbem-16702	4	23	enhancing	enhance	VERB
fbem-16702	4	24	their	their	PRON
fbem-16702	4	25	willingness	willingness	NOUN
fbem-16702	4	26	to	to	PART
fbem-16702	4	27	pay	pay	VERB
fbem-16702	4	28	.	.	PUNCT
fbem-16702	5	1	the	the	DET
fbem-16702	5	2	article	article	NOUN
fbem-16702	5	3	provides	provide	VERB
fbem-16702	5	4	specific	specific	ADJ
fbem-16702	5	5	practical	practical	ADJ
fbem-16702	5	6	suggestions	suggestion	NOUN
fbem-16702	5	7	,	,	PUNCT
fbem-16702	5	8	such	such	ADJ
fbem-16702	5	9	as	as	ADP
fbem-16702	5	10	utilizing	utilize	VERB
fbem-16702	5	11	the	the	DET
fbem-16702	5	12	interactive	interactive	ADJ
fbem-16702	5	13	characteristics	characteristic	NOUN
fbem-16702	5	14	of	of	ADP
fbem-16702	5	15	social	social	ADJ
fbem-16702	5	16	media	medium	NOUN
fbem-16702	5	17	,	,	PUNCT
fbem-16702	5	18	creating	create	VERB
fbem-16702	5	19	attractive	attractive	ADJ
fbem-16702	5	20	content	content	NOUN
fbem-16702	5	21	,	,	PUNCT
fbem-16702	5	22	and	and	CCONJ
fbem-16702	5	23	optimizing	optimize	VERB
fbem-16702	5	24	strategies	strategy	NOUN
fbem-16702	5	25	through	through	ADP
fbem-16702	5	26	data	datum	NOUN
fbem-16702	5	27	analysis	analysis	NOUN
fbem-16702	5	28	,	,	PUNCT
fbem-16702	5	29	to	to	PART
fbem-16702	5	30	help	help	VERB
fbem-16702	5	31	enterprises	enterprise	NOUN
fbem-16702	5	32	implement	implement	VERB
fbem-16702	5	33	effective	effective	ADJ
fbem-16702	5	34	brand	brand	NOUN
fbem-16702	5	35	positioning	positioning	NOUN
fbem-16702	5	36	strategies	strategy	NOUN
fbem-16702	5	37	on	on	ADP
fbem-16702	5	38	social	social	ADJ
fbem-16702	5	39	media	medium	NOUN
fbem-16702	5	40	.	.	PUNCT
fbem-16702	6	1	these	these	DET
fbem-16702	6	2	strategies	strategy	NOUN
fbem-16702	6	3	not	not	PART
fbem-16702	6	4	only	only	ADV
fbem-16702	6	5	help	help	VERB
fbem-16702	6	6	to	to	PART
fbem-16702	6	7	enhance	enhance	VERB
fbem-16702	6	8	consumer	consumer	NOUN
fbem-16702	6	9	identification	identification	NOUN
fbem-16702	6	10	and	and	CCONJ
fbem-16702	6	11	loyalty	loyalty	NOUN
fbem-16702	6	12	to	to	ADP
fbem-16702	6	13	the	the	DET
fbem-16702	6	14	brand	brand	NOUN
fbem-16702	6	15	,	,	PUNCT
fbem-16702	6	16	but	but	CCONJ
fbem-16702	6	17	also	also	ADV
fbem-16702	6	18	bring	bring	VERB
fbem-16702	6	19	higher	high	ADJ
fbem-16702	6	20	market	market	NOUN
fbem-16702	6	21	returns	return	NOUN
fbem-16702	6	22	to	to	ADP
fbem-16702	6	23	the	the	DET
fbem-16702	6	24	enterprise	enterprise	NOUN
fbem-16702	6	25	.	.	PUNCT
fbem-16702	7	1	keywords	keyword	NOUN
fbem-16702	7	2	:	:	PUNCT
fbem-16702	7	3	social	social	ADJ
fbem-16702	7	4	media	medium	NOUN
fbem-16702	7	5	,	,	PUNCT
fbem-16702	7	6	brand	brand	NOUN
fbem-16702	7	7	positioning	positioning	NOUN
fbem-16702	7	8	,	,	PUNCT
fbem-16702	7	9	willingness	willingness	NOUN
fbem-16702	7	10	to	to	PART
fbem-16702	7	11	pay	pay	VERB
fbem-16702	7	12	.	.	PUNCT
fbem-16702	8	1	1	1	X
fbem-16702	8	2	.	.	X
fbem-16702	8	3	introduction	introduction	NOUN
fbem-16702	8	4	with	with	ADP
fbem-16702	8	5	the	the	DET
fbem-16702	8	6	rapid	rapid	ADJ
fbem-16702	8	7	development	development	NOUN
fbem-16702	8	8	of	of	ADP
fbem-16702	8	9	science	science	NOUN
fbem-16702	8	10	and	and	CCONJ
fbem-16702	8	11	technology	technology	NOUN
fbem-16702	8	12	and	and	CCONJ
fbem-16702	8	13	the	the	DET
fbem-16702	8	14	popularity	popularity	NOUN
fbem-16702	8	15	of	of	ADP
fbem-16702	8	16	the	the	DET
fbem-16702	8	17	internet	internet	NOUN
fbem-16702	8	18	,	,	PUNCT
fbem-16702	8	19	social	social	ADJ
fbem-16702	8	20	media	medium	NOUN
fbem-16702	8	21	has	have	AUX
fbem-16702	8	22	penetrated	penetrate	VERB
fbem-16702	8	23	into	into	ADP
fbem-16702	8	24	every	every	DET
fbem-16702	8	25	aspect	aspect	NOUN
fbem-16702	8	26	of	of	ADP
fbem-16702	8	27	our	our	PRON
fbem-16702	8	28	lives	life	NOUN
fbem-16702	8	29	and	and	CCONJ
fbem-16702	8	30	become	become	VERB
fbem-16702	8	31	an	an	DET
fbem-16702	8	32	indispensable	indispensable	ADJ
fbem-16702	8	33	part	part	NOUN
fbem-16702	8	34	of	of	ADP
fbem-16702	8	35	modern	modern	ADJ
fbem-16702	8	36	society	society	NOUN
fbem-16702	8	37	.	.	PUNCT
fbem-16702	9	1	it	it	PRON
fbem-16702	9	2	provides	provide	VERB
fbem-16702	9	3	a	a	DET
fbem-16702	9	4	brand	brand	NOUN
fbem-16702	9	5	-	-	PUNCT
fbem-16702	9	6	new	new	ADJ
fbem-16702	9	7	and	and	CCONJ
fbem-16702	9	8	broad	broad	ADJ
fbem-16702	9	9	communication	communication	NOUN
fbem-16702	9	10	space	space	NOUN
fbem-16702	9	11	,	,	PUNCT
fbem-16702	9	12	changes	change	VERB
fbem-16702	9	13	the	the	DET
fbem-16702	9	14	way	way	NOUN
fbem-16702	9	15	people	people	NOUN
fbem-16702	9	16	get	get	VERB
fbem-16702	9	17	information	information	NOUN
fbem-16702	9	18	,	,	PUNCT
fbem-16702	9	19	communicate	communicate	VERB
fbem-16702	9	20	and	and	CCONJ
fbem-16702	9	21	interact	interact	VERB
fbem-16702	9	22	,	,	PUNCT
fbem-16702	9	23	and	and	CCONJ
fbem-16702	9	24	even	even	ADV
fbem-16702	9	25	affects	affect	VERB
fbem-16702	9	26	people	people	NOUN
fbem-16702	9	27	's	's	PART
fbem-16702	9	28	values	value	NOUN
fbem-16702	9	29	and	and	CCONJ
fbem-16702	9	30	consumption	consumption	NOUN
fbem-16702	9	31	behavior	behavior	NOUN
fbem-16702	9	32	[	[	X
fbem-16702	9	33	1	1	NUM
fbem-16702	9	34	]	]	PUNCT
fbem-16702	9	35	.	.	PUNCT
fbem-16702	10	1	in	in	ADP
fbem-16702	10	2	this	this	DET
fbem-16702	10	3	digital	digital	ADJ
fbem-16702	10	4	and	and	CCONJ
fbem-16702	10	5	networked	networked	ADJ
fbem-16702	10	6	era	era	NOUN
fbem-16702	10	7	,	,	PUNCT
fbem-16702	10	8	the	the	DET
fbem-16702	10	9	influence	influence	NOUN
fbem-16702	10	10	of	of	ADP
fbem-16702	10	11	social	social	ADJ
fbem-16702	10	12	media	medium	NOUN
fbem-16702	10	13	can	can	AUX
fbem-16702	10	14	not	not	PART
fbem-16702	10	15	be	be	AUX
fbem-16702	10	16	ignored	ignore	VERB
fbem-16702	10	17	.	.	PUNCT
fbem-16702	11	1	brand	brand	NOUN
fbem-16702	11	2	positioning	positioning	NOUN
fbem-16702	11	3	is	be	AUX
fbem-16702	11	4	a	a	DET
fbem-16702	11	5	core	core	NOUN
fbem-16702	11	6	concept	concept	NOUN
fbem-16702	11	7	in	in	ADP
fbem-16702	11	8	the	the	DET
fbem-16702	11	9	field	field	NOUN
fbem-16702	11	10	of	of	ADP
fbem-16702	11	11	marketing	marketing	NOUN
fbem-16702	11	12	,	,	PUNCT
fbem-16702	11	13	which	which	PRON
fbem-16702	11	14	refers	refer	VERB
fbem-16702	11	15	to	to	ADP
fbem-16702	11	16	the	the	DET
fbem-16702	11	17	unique	unique	ADJ
fbem-16702	11	18	position	position	NOUN
fbem-16702	11	19	occupied	occupy	VERB
fbem-16702	11	20	by	by	ADP
fbem-16702	11	21	enterprises	enterprise	NOUN
fbem-16702	11	22	in	in	ADP
fbem-16702	11	23	the	the	DET
fbem-16702	11	24	market	market	NOUN
fbem-16702	11	25	and	and	CCONJ
fbem-16702	11	26	the	the	DET
fbem-16702	11	27	degree	degree	NOUN
fbem-16702	11	28	of	of	ADP
fbem-16702	11	29	differentiation	differentiation	NOUN
fbem-16702	11	30	from	from	ADP
fbem-16702	11	31	competitors	competitor	NOUN
fbem-16702	11	32	[	[	X
fbem-16702	11	33	2	2	NUM
fbem-16702	11	34	]	]	PUNCT
fbem-16702	11	35	.	.	PUNCT
fbem-16702	12	1	in	in	ADP
fbem-16702	12	2	the	the	DET
fbem-16702	12	3	fierce	fierce	ADJ
fbem-16702	12	4	market	market	NOUN
fbem-16702	12	5	competition	competition	NOUN
fbem-16702	12	6	,	,	PUNCT
fbem-16702	12	7	a	a	DET
fbem-16702	12	8	clear	clear	ADJ
fbem-16702	12	9	and	and	CCONJ
fbem-16702	12	10	unique	unique	ADJ
fbem-16702	12	11	brand	brand	NOUN
fbem-16702	12	12	positioning	positioning	NOUN
fbem-16702	12	13	can	can	AUX
fbem-16702	12	14	help	help	VERB
fbem-16702	12	15	enterprises	enterprise	NOUN
fbem-16702	12	16	leave	leave	VERB
fbem-16702	12	17	a	a	DET
fbem-16702	12	18	deep	deep	ADJ
fbem-16702	12	19	impression	impression	NOUN
fbem-16702	12	20	on	on	ADP
fbem-16702	12	21	consumers	consumer	NOUN
fbem-16702	12	22	,	,	PUNCT
fbem-16702	12	23	and	and	CCONJ
fbem-16702	12	24	then	then	ADV
fbem-16702	12	25	promote	promote	VERB
fbem-16702	12	26	the	the	DET
fbem-16702	12	27	sales	sale	NOUN
fbem-16702	12	28	and	and	CCONJ
fbem-16702	12	29	promotion	promotion	NOUN
fbem-16702	12	30	of	of	ADP
fbem-16702	12	31	products	product	NOUN
fbem-16702	12	32	[	[	X
fbem-16702	12	33	3	3	NUM
fbem-16702	12	34	]	]	PUNCT
fbem-16702	12	35	.	.	PUNCT
fbem-16702	13	1	the	the	DET
fbem-16702	13	2	success	success	NOUN
fbem-16702	13	3	of	of	ADP
fbem-16702	13	4	brand	brand	NOUN
fbem-16702	13	5	positioning	positioning	NOUN
fbem-16702	13	6	is	be	AUX
fbem-16702	13	7	directly	directly	ADV
fbem-16702	13	8	related	relate	VERB
fbem-16702	13	9	to	to	ADP
fbem-16702	13	10	the	the	DET
fbem-16702	13	11	market	market	NOUN
fbem-16702	13	12	position	position	NOUN
fbem-16702	13	13	and	and	CCONJ
fbem-16702	13	14	economic	economic	ADJ
fbem-16702	13	15	benefits	benefit	NOUN
fbem-16702	13	16	of	of	ADP
fbem-16702	13	17	enterprises	enterprise	NOUN
fbem-16702	13	18	.	.	PUNCT
fbem-16702	14	1	in	in	ADP
fbem-16702	14	2	the	the	DET
fbem-16702	14	3	social	social	ADJ
fbem-16702	14	4	media	medium	NOUN
fbem-16702	14	5	environment	environment	NOUN
fbem-16702	14	6	,	,	PUNCT
fbem-16702	14	7	the	the	DET
fbem-16702	14	8	importance	importance	NOUN
fbem-16702	14	9	of	of	ADP
fbem-16702	14	10	brand	brand	NOUN
fbem-16702	14	11	positioning	positioning	NOUN
fbem-16702	14	12	has	have	AUX
fbem-16702	14	13	become	become	VERB
fbem-16702	14	14	increasingly	increasingly	ADV
fbem-16702	14	15	prominent	prominent	ADJ
fbem-16702	14	16	.	.	PUNCT
fbem-16702	15	1	information	information	NOUN
fbem-16702	15	2	dissemination	dissemination	NOUN
fbem-16702	15	3	on	on	ADP
fbem-16702	15	4	social	social	ADJ
fbem-16702	15	5	media	medium	NOUN
fbem-16702	15	6	platforms	platform	NOUN
fbem-16702	15	7	is	be	AUX
fbem-16702	15	8	characterized	characterize	VERB
fbem-16702	15	9	by	by	ADP
fbem-16702	15	10	rapidity	rapidity	NOUN
fbem-16702	15	11	,	,	PUNCT
fbem-16702	15	12	extensiveness	extensiveness	NOUN
fbem-16702	15	13	and	and	CCONJ
fbem-16702	15	14	strong	strong	ADJ
fbem-16702	15	15	interactivity	interactivity	NOUN
fbem-16702	15	16	,	,	PUNCT
fbem-16702	15	17	which	which	PRON
fbem-16702	15	18	makes	make	VERB
fbem-16702	15	19	the	the	DET
fbem-16702	15	20	shaping	shaping	NOUN
fbem-16702	15	21	and	and	CCONJ
fbem-16702	15	22	dissemination	dissemination	NOUN
fbem-16702	15	23	of	of	ADP
fbem-16702	15	24	brand	brand	NOUN
fbem-16702	15	25	positioning	positioning	NOUN
fbem-16702	15	26	more	more	ADV
fbem-16702	15	27	rapid	rapid	ADJ
fbem-16702	15	28	and	and	CCONJ
fbem-16702	15	29	effective	effective	ADJ
fbem-16702	15	30	[	[	X
fbem-16702	15	31	4	4	NUM
fbem-16702	15	32	]	]	PUNCT
fbem-16702	15	33	.	.	PUNCT
fbem-16702	16	1	at	at	ADP
fbem-16702	16	2	the	the	DET
fbem-16702	16	3	same	same	ADJ
fbem-16702	16	4	time	time	NOUN
fbem-16702	16	5	,	,	PUNCT
fbem-16702	16	6	social	social	ADJ
fbem-16702	16	7	media	medium	NOUN
fbem-16702	16	8	also	also	ADV
fbem-16702	16	9	provides	provide	VERB
fbem-16702	16	10	a	a	DET
fbem-16702	16	11	voice	voice	NOUN
fbem-16702	16	12	channel	channel	NOUN
fbem-16702	16	13	for	for	ADP
fbem-16702	16	14	consumers	consumer	NOUN
fbem-16702	16	15	,	,	PUNCT
fbem-16702	16	16	making	make	VERB
fbem-16702	16	17	it	it	PRON
fbem-16702	16	18	easier	easy	ADJ
fbem-16702	16	19	for	for	SCONJ
fbem-16702	16	20	them	they	PRON
fbem-16702	16	21	to	to	PART
fbem-16702	16	22	express	express	VERB
fbem-16702	16	23	their	their	PRON
fbem-16702	16	24	cognition	cognition	NOUN
fbem-16702	16	25	and	and	CCONJ
fbem-16702	16	26	feelings	feeling	NOUN
fbem-16702	16	27	about	about	ADP
fbem-16702	16	28	the	the	DET
fbem-16702	16	29	brand	brand	NOUN
fbem-16702	16	30	.	.	PUNCT
fbem-16702	17	1	therefore	therefore	ADV
fbem-16702	17	2	,	,	PUNCT
fbem-16702	17	3	in	in	ADP
fbem-16702	17	4	the	the	DET
fbem-16702	17	5	social	social	ADJ
fbem-16702	17	6	media	medium	NOUN
fbem-16702	17	7	environment	environment	NOUN
fbem-16702	17	8	,	,	PUNCT
fbem-16702	17	9	the	the	DET
fbem-16702	17	10	influence	influence	NOUN
fbem-16702	17	11	of	of	ADP
fbem-16702	17	12	brand	brand	NOUN
fbem-16702	17	13	positioning	positioning	NOUN
fbem-16702	17	14	on	on	ADP
fbem-16702	17	15	consumer	consumer	NOUN
fbem-16702	17	16	behavior	behavior	NOUN
fbem-16702	17	17	has	have	AUX
fbem-16702	17	18	become	become	VERB
fbem-16702	17	19	more	more	ADV
fbem-16702	17	20	significant	significant	ADJ
fbem-16702	17	21	.	.	PUNCT
fbem-16702	18	1	as	as	ADP
fbem-16702	18	2	an	an	DET
fbem-16702	18	3	important	important	ADJ
fbem-16702	18	4	aspect	aspect	NOUN
fbem-16702	18	5	of	of	ADP
fbem-16702	18	6	consumer	consumer	NOUN
fbem-16702	18	7	behavior	behavior	NOUN
fbem-16702	18	8	,	,	PUNCT
fbem-16702	18	9	consumers	consumer	NOUN
fbem-16702	18	10	'	'	PART
fbem-16702	18	11	willingness	willingness	NOUN
fbem-16702	18	12	to	to	PART
fbem-16702	18	13	pay	pay	VERB
fbem-16702	18	14	directly	directly	ADV
fbem-16702	18	15	reflects	reflect	VERB
fbem-16702	18	16	consumers	consumer	NOUN
fbem-16702	18	17	'	'	PART
fbem-16702	18	18	recognition	recognition	NOUN
fbem-16702	18	19	and	and	CCONJ
fbem-16702	18	20	purchase	purchase	NOUN
fbem-16702	18	21	intention	intention	NOUN
fbem-16702	18	22	of	of	ADP
fbem-16702	18	23	products	product	NOUN
fbem-16702	18	24	or	or	CCONJ
fbem-16702	18	25	services	service	NOUN
fbem-16702	18	26	[	[	X
fbem-16702	18	27	5	5	NUM
fbem-16702	18	28	]	]	PUNCT
fbem-16702	18	29	.	.	PUNCT
fbem-16702	19	1	in	in	ADP
fbem-16702	19	2	the	the	DET
fbem-16702	19	3	social	social	ADJ
fbem-16702	19	4	media	medium	NOUN
fbem-16702	19	5	environment	environment	NOUN
fbem-16702	19	6	,	,	PUNCT
fbem-16702	19	7	consumers	consumer	NOUN
fbem-16702	19	8	'	'	PART
fbem-16702	19	9	willingness	willingness	NOUN
fbem-16702	19	10	to	to	PART
fbem-16702	19	11	pay	pay	VERB
fbem-16702	19	12	is	be	AUX
fbem-16702	19	13	not	not	PART
fbem-16702	19	14	only	only	ADV
fbem-16702	19	15	affected	affect	VERB
fbem-16702	19	16	by	by	ADP
fbem-16702	19	17	the	the	DET
fbem-16702	19	18	quality	quality	NOUN
fbem-16702	19	19	and	and	CCONJ
fbem-16702	19	20	price	price	NOUN
fbem-16702	19	21	of	of	ADP
fbem-16702	19	22	the	the	DET
fbem-16702	19	23	product	product	NOUN
fbem-16702	19	24	itself	itself	PRON
fbem-16702	19	25	,	,	PUNCT
fbem-16702	19	26	but	but	CCONJ
fbem-16702	19	27	also	also	ADV
fbem-16702	19	28	by	by	ADP
fbem-16702	19	29	the	the	DET
fbem-16702	19	30	shaping	shaping	NOUN
fbem-16702	19	31	and	and	CCONJ
fbem-16702	19	32	dissemination	dissemination	NOUN
fbem-16702	19	33	of	of	ADP
fbem-16702	19	34	brand	brand	NOUN
fbem-16702	19	35	positioning	positioning	NOUN
fbem-16702	19	36	[	[	X
fbem-16702	19	37	6	6	NUM
fbem-16702	19	38	]	]	PUNCT
fbem-16702	19	39	.	.	PUNCT
fbem-16702	20	1	a	a	DET
fbem-16702	20	2	successful	successful	ADJ
fbem-16702	20	3	brand	brand	NOUN
fbem-16702	20	4	positioning	positioning	NOUN
fbem-16702	20	5	can	can	AUX
fbem-16702	20	6	enhance	enhance	VERB
fbem-16702	20	7	consumers	consumer	NOUN
fbem-16702	20	8	'	'	PART
fbem-16702	20	9	awareness	awareness	NOUN
fbem-16702	20	10	and	and	CCONJ
fbem-16702	20	11	trust	trust	NOUN
fbem-16702	20	12	in	in	ADP
fbem-16702	20	13	products	product	NOUN
fbem-16702	20	14	,	,	PUNCT
fbem-16702	20	15	and	and	CCONJ
fbem-16702	20	16	then	then	ADV
fbem-16702	20	17	increase	increase	VERB
fbem-16702	20	18	their	their	PRON
fbem-16702	20	19	willingness	willingness	NOUN
fbem-16702	20	20	to	to	PART
fbem-16702	20	21	pay	pay	VERB
fbem-16702	20	22	.	.	PUNCT
fbem-16702	21	1	this	this	DET
fbem-16702	21	2	paper	paper	NOUN
fbem-16702	21	3	aims	aim	VERB
fbem-16702	21	4	to	to	PART
fbem-16702	21	5	explore	explore	VERB
fbem-16702	21	6	the	the	DET
fbem-16702	21	7	influence	influence	NOUN
fbem-16702	21	8	of	of	ADP
fbem-16702	21	9	brand	brand	NOUN
fbem-16702	21	10	positioning	positioning	NOUN
fbem-16702	21	11	on	on	ADP
fbem-16702	21	12	consumers	consumer	NOUN
fbem-16702	21	13	'	'	PART
fbem-16702	21	14	willingness	willingness	NOUN
fbem-16702	21	15	to	to	PART
fbem-16702	21	16	pay	pay	VERB
fbem-16702	21	17	in	in	ADP
fbem-16702	21	18	social	social	ADJ
fbem-16702	21	19	media	medium	NOUN
fbem-16702	21	20	environment	environment	NOUN
fbem-16702	21	21	.	.	PUNCT
fbem-16702	22	1	through	through	ADP
fbem-16702	22	2	in	in	ADP
fbem-16702	22	3	-	-	PUNCT
fbem-16702	22	4	depth	depth	NOUN
fbem-16702	22	5	analysis	analysis	NOUN
fbem-16702	22	6	of	of	ADP
fbem-16702	22	7	the	the	DET
fbem-16702	22	8	characteristics	characteristic	NOUN
fbem-16702	22	9	and	and	CCONJ
fbem-16702	22	10	challenges	challenge	NOUN
fbem-16702	22	11	of	of	ADP
fbem-16702	22	12	brand	brand	NOUN
fbem-16702	22	13	positioning	positioning	NOUN
fbem-16702	22	14	in	in	ADP
fbem-16702	22	15	social	social	ADJ
fbem-16702	22	16	media	medium	NOUN
fbem-16702	22	17	environment	environment	NOUN
fbem-16702	22	18	,	,	PUNCT
fbem-16702	22	19	this	this	DET
fbem-16702	22	20	paper	paper	NOUN
fbem-16702	22	21	will	will	AUX
fbem-16702	22	22	further	far	ADV
fbem-16702	22	23	reveal	reveal	VERB
fbem-16702	22	24	how	how	SCONJ
fbem-16702	22	25	brand	brand	NOUN
fbem-16702	22	26	positioning	positioning	NOUN
fbem-16702	22	27	affects	affect	VERB
fbem-16702	22	28	consumers	consumer	NOUN
fbem-16702	22	29	'	'	PART
fbem-16702	22	30	willingness	willingness	NOUN
fbem-16702	22	31	to	to	PART
fbem-16702	22	32	pay	pay	VERB
fbem-16702	22	33	,	,	PUNCT
fbem-16702	22	34	and	and	CCONJ
fbem-16702	22	35	provide	provide	VERB
fbem-16702	22	36	targeted	target	VERB
fbem-16702	22	37	strategic	strategic	ADJ
fbem-16702	22	38	suggestions	suggestion	NOUN
fbem-16702	22	39	for	for	ADP
fbem-16702	22	40	enterprises	enterprise	NOUN
fbem-16702	22	41	and	and	CCONJ
fbem-16702	22	42	marketers	marketer	NOUN
fbem-16702	22	43	.	.	PUNCT
fbem-16702	23	1	2	2	X
fbem-16702	23	2	.	.	X
fbem-16702	23	3	brand	brand	NOUN
fbem-16702	23	4	positioning	positioning	NOUN
fbem-16702	23	5	in	in	ADP
fbem-16702	23	6	social	social	ADJ
fbem-16702	23	7	media	medium	NOUN
fbem-16702	23	8	environment	environment	NOUN
fbem-16702	23	9	2.1	2.1	NUM
fbem-16702	23	10	.	.	PUNCT
fbem-16702	24	1	social	social	ADJ
fbem-16702	24	2	media	medium	NOUN
fbem-16702	24	3	as	as	ADP
fbem-16702	24	4	a	a	DET
fbem-16702	24	5	new	new	ADJ
fbem-16702	24	6	platform	platform	NOUN
fbem-16702	24	7	for	for	ADP
fbem-16702	24	8	brand	brand	NOUN
fbem-16702	24	9	positioning	positioning	NOUN
fbem-16702	24	10	in	in	ADP
fbem-16702	24	11	the	the	DET
fbem-16702	24	12	digital	digital	ADJ
fbem-16702	24	13	age	age	NOUN
fbem-16702	24	14	,	,	PUNCT
fbem-16702	24	15	social	social	ADJ
fbem-16702	24	16	media	medium	NOUN
fbem-16702	24	17	has	have	AUX
fbem-16702	24	18	evolved	evolve	VERB
fbem-16702	24	19	from	from	ADP
fbem-16702	24	20	a	a	DET
fbem-16702	24	21	simple	simple	ADJ
fbem-16702	24	22	communication	communication	NOUN
fbem-16702	24	23	tool	tool	NOUN
fbem-16702	24	24	to	to	ADP
fbem-16702	24	25	a	a	DET
fbem-16702	24	26	comprehensive	comprehensive	ADJ
fbem-16702	24	27	platform	platform	NOUN
fbem-16702	24	28	for	for	ADP
fbem-16702	24	29	information	information	NOUN
fbem-16702	24	30	dissemination	dissemination	NOUN
fbem-16702	24	31	,	,	PUNCT
fbem-16702	24	32	interactive	interactive	ADJ
fbem-16702	24	33	communication	communication	NOUN
fbem-16702	24	34	,	,	PUNCT
fbem-16702	24	35	and	and	CCONJ
fbem-16702	24	36	marketing	marketing	NOUN
fbem-16702	24	37	.	.	PUNCT
fbem-16702	25	1	for	for	ADP
fbem-16702	25	2	brands	brand	NOUN
fbem-16702	25	3	,	,	PUNCT
fbem-16702	25	4	social	social	ADJ
fbem-16702	25	5	media	medium	NOUN
fbem-16702	25	6	is	be	AUX
fbem-16702	25	7	no	no	ADV
fbem-16702	25	8	longer	long	ADV
fbem-16702	25	9	just	just	ADV
fbem-16702	25	10	a	a	DET
fbem-16702	25	11	place	place	NOUN
fbem-16702	25	12	to	to	PART
fbem-16702	25	13	release	release	VERB
fbem-16702	25	14	information	information	NOUN
fbem-16702	25	15	and	and	CCONJ
fbem-16702	25	16	interact	interact	VERB
fbem-16702	25	17	with	with	ADP
fbem-16702	25	18	consumers	consumer	NOUN
fbem-16702	25	19	.	.	PUNCT
fbem-16702	26	1	it	it	PRON
fbem-16702	26	2	is	be	AUX
fbem-16702	26	3	also	also	ADV
fbem-16702	26	4	an	an	DET
fbem-16702	26	5	important	important	ADJ
fbem-16702	26	6	stage	stage	NOUN
fbem-16702	26	7	to	to	PART
fbem-16702	26	8	showcase	showcase	VERB
fbem-16702	26	9	brand	brand	NOUN
fbem-16702	26	10	image	image	NOUN
fbem-16702	26	11	,	,	PUNCT
fbem-16702	26	12	convey	convey	VERB
fbem-16702	26	13	brand	brand	NOUN
fbem-16702	26	14	value	value	NOUN
fbem-16702	26	15	,	,	PUNCT
fbem-16702	26	16	and	and	CCONJ
fbem-16702	26	17	establish	establish	VERB
fbem-16702	26	18	deep	deep	ADJ
fbem-16702	26	19	connections	connection	NOUN
fbem-16702	26	20	with	with	ADP
fbem-16702	26	21	consumers	consumer	NOUN
fbem-16702	26	22	.	.	PUNCT
fbem-16702	27	1	social	social	ADJ
fbem-16702	27	2	media	medium	NOUN
fbem-16702	27	3	platforms	platform	NOUN
fbem-16702	27	4	have	have	AUX
fbem-16702	27	5	gathered	gather	VERB
fbem-16702	27	6	hundreds	hundred	NOUN
fbem-16702	27	7	of	of	ADP
fbem-16702	27	8	millions	million	NOUN
fbem-16702	27	9	of	of	ADP
fbem-16702	27	10	users	user	NOUN
fbem-16702	27	11	from	from	ADP
fbem-16702	27	12	different	different	ADJ
fbem-16702	27	13	regions	region	NOUN
fbem-16702	27	14	,	,	PUNCT
fbem-16702	27	15	ages	age	NOUN
fbem-16702	27	16	,	,	PUNCT
fbem-16702	27	17	professions	profession	NOUN
fbem-16702	27	18	,	,	PUNCT
fbem-16702	27	19	and	and	CCONJ
fbem-16702	27	20	interest	interest	NOUN
fbem-16702	27	21	backgrounds	background	NOUN
fbem-16702	27	22	,	,	PUNCT
fbem-16702	27	23	providing	provide	VERB
fbem-16702	27	24	brands	brand	NOUN
fbem-16702	27	25	with	with	ADP
fbem-16702	27	26	an	an	DET
fbem-16702	27	27	unprecedented	unprecedented	ADJ
fbem-16702	27	28	vast	vast	ADJ
fbem-16702	27	29	market	market	NOUN
fbem-16702	27	30	.	.	PUNCT
fbem-16702	28	1	brands	brand	NOUN
fbem-16702	28	2	can	can	AUX
fbem-16702	28	3	convey	convey	VERB
fbem-16702	28	4	brand	brand	NOUN
fbem-16702	28	5	information	information	NOUN
fbem-16702	28	6	to	to	ADP
fbem-16702	28	7	specific	specific	ADJ
fbem-16702	28	8	audience	audience	NOUN
fbem-16702	28	9	groups	group	NOUN
fbem-16702	28	10	through	through	ADP
fbem-16702	28	11	precise	precise	ADJ
fbem-16702	28	12	target	target	NOUN
fbem-16702	28	13	positioning	positioning	NOUN
fbem-16702	28	14	[	[	X
fbem-16702	28	15	7	7	NUM
fbem-16702	28	16	]	]	PUNCT
fbem-16702	28	17	.	.	PUNCT
fbem-16702	29	1	compared	compare	VERB
fbem-16702	29	2	to	to	ADP
fbem-16702	29	3	traditional	traditional	ADJ
fbem-16702	29	4	media	medium	NOUN
fbem-16702	29	5	,	,	PUNCT
fbem-16702	29	6	social	social	ADJ
fbem-16702	29	7	media	medium	NOUN
fbem-16702	29	8	allows	allow	VERB
fbem-16702	29	9	brands	brand	NOUN
fbem-16702	29	10	to	to	PART
fbem-16702	29	11	interact	interact	VERB
fbem-16702	29	12	with	with	ADP
fbem-16702	29	13	consumers	consumer	NOUN
fbem-16702	29	14	in	in	ADP
fbem-16702	29	15	a	a	DET
fbem-16702	29	16	two	two	NUM
fbem-16702	29	17	-	-	PUNCT
fbem-16702	29	18	way	way	NOUN
fbem-16702	29	19	,	,	PUNCT
fbem-16702	29	20	real	real	ADJ
fbem-16702	29	21	-	-	PUNCT
fbem-16702	29	22	time	time	NOUN
fbem-16702	29	23	manner	manner	NOUN
fbem-16702	29	24	.	.	PUNCT
fbem-16702	30	1	this	this	DET
fbem-16702	30	2	interactivity	interactivity	NOUN
fbem-16702	30	3	not	not	PART
fbem-16702	30	4	only	only	ADV
fbem-16702	30	5	increases	increase	VERB
fbem-16702	30	6	the	the	DET
fbem-16702	30	7	brand	brand	NOUN
fbem-16702	30	8	's	's	PART
fbem-16702	30	9	affinity	affinity	NOUN
fbem-16702	30	10	,	,	PUNCT
fbem-16702	30	11	but	but	CCONJ
fbem-16702	30	12	also	also	ADV
fbem-16702	30	13	allows	allow	VERB
fbem-16702	30	14	the	the	DET
fbem-16702	30	15	brand	brand	NOUN
fbem-16702	30	16	to	to	PART
fbem-16702	30	17	timely	timely	ADV
fbem-16702	30	18	understand	understand	VERB
fbem-16702	30	19	consumer	consumer	NOUN
fbem-16702	30	20	needs	need	NOUN
fbem-16702	30	21	and	and	CCONJ
fbem-16702	30	22	feedback	feedback	VERB
fbem-16702	30	23	,	,	PUNCT
fbem-16702	30	24	thereby	thereby	ADV
fbem-16702	30	25	adjusting	adjust	VERB
fbem-16702	30	26	its	its	PRON
fbem-16702	30	27	brand	brand	NOUN
fbem-16702	30	28	positioning	positioning	NOUN
fbem-16702	30	29	strategy	strategy	NOUN
fbem-16702	30	30	.	.	PUNCT
fbem-16702	31	1	on	on	ADP
fbem-16702	31	2	social	social	ADJ
fbem-16702	31	3	media	medium	NOUN
fbem-16702	31	4	,	,	PUNCT
fbem-16702	31	5	interesting	interesting	ADJ
fbem-16702	31	6	and	and	CCONJ
fbem-16702	31	7	valuable	valuable	ADJ
fbem-16702	31	8	content	content	NOUN
fbem-16702	31	9	is	be	AUX
fbem-16702	31	10	often	often	ADV
fbem-16702	31	11	spontaneously	spontaneously	ADV
fbem-16702	31	12	shared	share	VERB
fbem-16702	31	13	and	and	CCONJ
fbem-16702	31	14	disseminated	disseminate	VERB
fbem-16702	31	15	by	by	ADP
fbem-16702	31	16	users	user	NOUN
fbem-16702	31	17	,	,	PUNCT
fbem-16702	31	18	forming	form	VERB
fbem-16702	31	19	a	a	DET
fbem-16702	31	20	fission	fission	NOUN
fbem-16702	31	21	effect	effect	NOUN
fbem-16702	31	22	.	.	PUNCT
fbem-16702	32	1	this	this	DET
fbem-16702	32	2	communication	communication	NOUN
fbem-16702	32	3	method	method	NOUN
fbem-16702	32	4	not	not	PART
fbem-16702	32	5	only	only	ADV
fbem-16702	32	6	expands	expand	VERB
fbem-16702	32	7	the	the	DET
fbem-16702	32	8	brand	brand	NOUN
fbem-16702	32	9	's	's	PART
fbem-16702	32	10	influence	influence	NOUN
fbem-16702	32	11	,	,	PUNCT
fbem-16702	32	12	but	but	CCONJ
fbem-16702	32	13	also	also	ADV
fbem-16702	32	14	enhances	enhance	VERB
fbem-16702	32	15	consumers	consumer	NOUN
fbem-16702	32	16	'	'	PART
fbem-16702	32	17	sense	sense	NOUN
fbem-16702	32	18	of	of	ADP
fbem-16702	32	19	identification	identification	NOUN
fbem-16702	32	20	and	and	CCONJ
fbem-16702	32	21	loyalty	loyalty	NOUN
fbem-16702	32	22	to	to	ADP
fbem-16702	32	23	the	the	DET
fbem-16702	32	24	brand	brand	NOUN
fbem-16702	32	25	.	.	PUNCT
fbem-16702	33	1	social	social	ADJ
fbem-16702	33	2	media	medium	NOUN
fbem-16702	33	3	platforms	platform	NOUN
fbem-16702	33	4	provide	provide	VERB
fbem-16702	33	5	rich	rich	ADJ
fbem-16702	33	6	user	user	NOUN
fbem-16702	33	7	data	datum	NOUN
fbem-16702	33	8	and	and	CCONJ
fbem-16702	33	9	analysis	analysis	NOUN
fbem-16702	33	10	tools	tool	NOUN
fbem-16702	33	11	to	to	PART
fbem-16702	33	12	help	help	VERB
fbem-16702	33	13	brands	brand	NOUN
fbem-16702	33	14	more	more	ADV
fbem-16702	33	15	accurately	accurately	ADV
fbem-16702	33	16	understand	understand	VERB
fbem-16702	33	17	their	their	PRON
fbem-16702	33	18	target	target	NOUN
fbem-16702	33	19	audience	audience	NOUN
fbem-16702	33	20	,	,	PUNCT
fbem-16702	33	21	develop	develop	VERB
fbem-16702	33	22	personalized	personalized	ADJ
fbem-16702	33	23	marketing	marketing	NOUN
fbem-16702	33	24	strategies	strategy	NOUN
fbem-16702	33	25	,	,	PUNCT
fbem-16702	33	26	and	and	CCONJ
fbem-16702	33	27	improve	improve	VERB
fbem-16702	33	28	the	the	DET
fbem-16702	33	29	accuracy	accuracy	NOUN
fbem-16702	33	30	and	and	CCONJ
fbem-16702	33	31	effectiveness	effectiveness	NOUN
fbem-16702	33	32	of	of	ADP
fbem-16702	33	33	brand	brand	NOUN
fbem-16702	33	34	positioning	positioning	NOUN
fbem-16702	33	35	.	.	PUNCT
fbem-16702	34	1	2.2	2.2	NUM
fbem-16702	34	2	.	.	PUNCT
fbem-16702	35	1	the	the	DET
fbem-16702	35	2	characteristics	characteristic	NOUN
fbem-16702	35	3	and	and	CCONJ
fbem-16702	35	4	challenges	challenge	NOUN
fbem-16702	35	5	of	of	ADP
fbem-16702	35	6	brand	brand	NOUN
fbem-16702	35	7	positioning	positioning	NOUN
fbem-16702	35	8	on	on	ADP
fbem-16702	35	9	social	social	ADJ
fbem-16702	35	10	media	medium	NOUN
fbem-16702	35	11	although	although	SCONJ
fbem-16702	35	12	social	social	ADJ
fbem-16702	35	13	media	medium	NOUN
fbem-16702	35	14	provides	provide	VERB
fbem-16702	35	15	unlimited	unlimited	ADJ
fbem-16702	35	16	possibilities	possibility	NOUN
fbem-16702	35	17	for	for	ADP
fbem-16702	35	18	brand	brand	NOUN
fbem-16702	35	19	positioning	positioning	NOUN
fbem-16702	35	20	,	,	PUNCT
fbem-16702	35	21	it	it	PRON
fbem-16702	35	22	also	also	ADV
fbem-16702	35	23	brings	bring	VERB
fbem-16702	35	24	a	a	DET
fbem-16702	35	25	series	series	NOUN
fbem-16702	35	26	of	of	ADP
fbem-16702	35	27	characteristics	characteristic	NOUN
fbem-16702	35	28	and	and	CCONJ
fbem-16702	35	29	215	215	NUM
fbem-16702	35	30	challenges	challenge	NOUN
fbem-16702	35	31	.	.	PUNCT
fbem-16702	36	1	the	the	DET
fbem-16702	36	2	amount	amount	NOUN
fbem-16702	36	3	of	of	ADP
fbem-16702	36	4	information	information	NOUN
fbem-16702	36	5	on	on	ADP
fbem-16702	36	6	social	social	ADJ
fbem-16702	36	7	media	medium	NOUN
fbem-16702	36	8	is	be	AUX
fbem-16702	36	9	enormous	enormous	ADJ
fbem-16702	36	10	,	,	PUNCT
fbem-16702	36	11	and	and	CCONJ
fbem-16702	36	12	brand	brand	NOUN
fbem-16702	36	13	information	information	NOUN
fbem-16702	36	14	is	be	AUX
fbem-16702	36	15	easily	easily	ADV
fbem-16702	36	16	overwhelmed	overwhelmed	ADJ
fbem-16702	36	17	by	by	ADP
fbem-16702	36	18	the	the	DET
fbem-16702	36	19	massive	massive	ADJ
fbem-16702	36	20	amount	amount	NOUN
fbem-16702	36	21	of	of	ADP
fbem-16702	36	22	information	information	NOUN
fbem-16702	36	23	.	.	PUNCT
fbem-16702	37	1	how	how	SCONJ
fbem-16702	37	2	to	to	PART
fbem-16702	37	3	create	create	VERB
fbem-16702	37	4	eye	eye	NOUN
fbem-16702	37	5	-	-	PUNCT
fbem-16702	37	6	catching	catch	VERB
fbem-16702	37	7	and	and	CCONJ
fbem-16702	37	8	easily	easily	ADV
fbem-16702	37	9	disseminated	disseminate	VERB
fbem-16702	37	10	content	content	NOUN
fbem-16702	37	11	has	have	AUX
fbem-16702	37	12	become	become	VERB
fbem-16702	37	13	a	a	DET
fbem-16702	37	14	major	major	ADJ
fbem-16702	37	15	challenge	challenge	NOUN
fbem-16702	37	16	for	for	ADP
fbem-16702	37	17	brand	brand	NOUN
fbem-16702	37	18	positioning	positioning	NOUN
fbem-16702	37	19	.	.	PUNCT
fbem-16702	38	1	on	on	ADP
fbem-16702	38	2	social	social	ADJ
fbem-16702	38	3	media	medium	NOUN
fbem-16702	38	4	,	,	PUNCT
fbem-16702	38	5	consumers	consumer	NOUN
fbem-16702	38	6	are	be	AUX
fbem-16702	38	7	no	no	ADV
fbem-16702	38	8	longer	long	ADV
fbem-16702	38	9	passive	passive	ADJ
fbem-16702	38	10	recipients	recipient	NOUN
fbem-16702	38	11	of	of	ADP
fbem-16702	38	12	information	information	NOUN
fbem-16702	38	13	,	,	PUNCT
fbem-16702	38	14	they	they	PRON
fbem-16702	38	15	can	can	AUX
fbem-16702	38	16	actively	actively	ADV
fbem-16702	38	17	participate	participate	VERB
fbem-16702	38	18	in	in	ADP
fbem-16702	38	19	discussions	discussion	NOUN
fbem-16702	38	20	and	and	CCONJ
fbem-16702	38	21	dissemination	dissemination	NOUN
fbem-16702	38	22	of	of	ADP
fbem-16702	38	23	brand	brand	NOUN
fbem-16702	38	24	activities	activity	NOUN
fbem-16702	38	25	.	.	PUNCT
fbem-16702	39	1	this	this	PRON
fbem-16702	39	2	requires	require	VERB
fbem-16702	39	3	brands	brand	NOUN
fbem-16702	39	4	to	to	PART
fbem-16702	39	5	pay	pay	VERB
fbem-16702	39	6	more	more	ADJ
fbem-16702	39	7	attention	attention	NOUN
fbem-16702	39	8	to	to	ADP
fbem-16702	39	9	interaction	interaction	NOUN
fbem-16702	39	10	and	and	CCONJ
fbem-16702	39	11	communication	communication	NOUN
fbem-16702	39	12	with	with	ADP
fbem-16702	39	13	consumers	consumer	NOUN
fbem-16702	39	14	when	when	SCONJ
fbem-16702	39	15	positioning	positioning	NOUN
fbem-16702	39	16	,	,	PUNCT
fbem-16702	39	17	and	and	CCONJ
fbem-16702	39	18	establish	establish	VERB
fbem-16702	39	19	genuine	genuine	ADJ
fbem-16702	39	20	emotional	emotional	ADJ
fbem-16702	39	21	connections	connection	NOUN
fbem-16702	39	22	[	[	X
fbem-16702	39	23	8	8	NUM
fbem-16702	39	24	]	]	PUNCT
fbem-16702	39	25	.	.	PUNCT
fbem-16702	40	1	consumer	consumer	NOUN
fbem-16702	40	2	evaluations	evaluation	NOUN
fbem-16702	40	3	and	and	CCONJ
fbem-16702	40	4	feedback	feedback	NOUN
fbem-16702	40	5	can	can	AUX
fbem-16702	40	6	quickly	quickly	ADV
fbem-16702	40	7	spread	spread	VERB
fbem-16702	40	8	and	and	CCONJ
fbem-16702	40	9	have	have	VERB
fbem-16702	40	10	a	a	DET
fbem-16702	40	11	significant	significant	ADJ
fbem-16702	40	12	impact	impact	NOUN
fbem-16702	40	13	on	on	ADP
fbem-16702	40	14	brand	brand	NOUN
fbem-16702	40	15	image	image	NOUN
fbem-16702	40	16	.	.	PUNCT
fbem-16702	41	1	positive	positive	ADJ
fbem-16702	41	2	word	word	NOUN
fbem-16702	41	3	-	-	PUNCT
fbem-16702	41	4	of	of	ADP
fbem-16702	41	5	-	-	PUNCT
fbem-16702	41	6	mouth	mouth	NOUN
fbem-16702	41	7	can	can	AUX
fbem-16702	41	8	enhance	enhance	VERB
fbem-16702	41	9	brand	brand	NOUN
fbem-16702	41	10	awareness	awareness	NOUN
fbem-16702	41	11	and	and	CCONJ
fbem-16702	41	12	reputation	reputation	NOUN
fbem-16702	41	13	,	,	PUNCT
fbem-16702	41	14	while	while	SCONJ
fbem-16702	41	15	negative	negative	ADJ
fbem-16702	41	16	word	word	NOUN
fbem-16702	41	17	-	-	PUNCT
fbem-16702	41	18	of	of	ADP
fbem-16702	41	19	-	-	PUNCT
fbem-16702	41	20	mouth	mouth	NOUN
fbem-16702	41	21	may	may	AUX
fbem-16702	41	22	damage	damage	VERB
fbem-16702	41	23	brand	brand	NOUN
fbem-16702	41	24	image	image	NOUN
fbem-16702	41	25	and	and	CCONJ
fbem-16702	41	26	reputation	reputation	NOUN
fbem-16702	41	27	.	.	PUNCT
fbem-16702	42	1	therefore	therefore	ADV
fbem-16702	42	2	,	,	PUNCT
fbem-16702	42	3	brands	brand	NOUN
fbem-16702	42	4	need	need	VERB
fbem-16702	42	5	to	to	PART
fbem-16702	42	6	constantly	constantly	ADV
fbem-16702	42	7	pay	pay	VERB
fbem-16702	42	8	attention	attention	NOUN
fbem-16702	42	9	to	to	ADP
fbem-16702	42	10	consumer	consumer	NOUN
fbem-16702	42	11	feedback	feedback	NOUN
fbem-16702	42	12	,	,	PUNCT
fbem-16702	42	13	respond	respond	VERB
fbem-16702	42	14	to	to	ADP
fbem-16702	42	15	and	and	CCONJ
fbem-16702	42	16	handle	handle	VERB
fbem-16702	42	17	potential	potential	ADJ
fbem-16702	42	18	crises	crisis	NOUN
fbem-16702	42	19	in	in	ADP
fbem-16702	42	20	a	a	DET
fbem-16702	42	21	timely	timely	ADJ
fbem-16702	42	22	manner	manner	NOUN
fbem-16702	42	23	.	.	PUNCT
fbem-16702	43	1	different	different	ADJ
fbem-16702	43	2	social	social	ADJ
fbem-16702	43	3	media	medium	NOUN
fbem-16702	43	4	platforms	platform	NOUN
fbem-16702	43	5	have	have	VERB
fbem-16702	43	6	different	different	ADJ
fbem-16702	43	7	user	user	NOUN
fbem-16702	43	8	groups	group	NOUN
fbem-16702	43	9	and	and	CCONJ
fbem-16702	43	10	communication	communication	NOUN
fbem-16702	43	11	characteristics	characteristic	NOUN
fbem-16702	43	12	.	.	PUNCT
fbem-16702	44	1	brands	brand	NOUN
fbem-16702	44	2	need	need	VERB
fbem-16702	44	3	to	to	PART
fbem-16702	44	4	develop	develop	VERB
fbem-16702	44	5	differentiated	differentiated	ADJ
fbem-16702	44	6	brand	brand	NOUN
fbem-16702	44	7	positioning	positioning	NOUN
fbem-16702	44	8	strategies	strategy	NOUN
fbem-16702	44	9	based	base	VERB
fbem-16702	44	10	on	on	ADP
fbem-16702	44	11	the	the	DET
fbem-16702	44	12	characteristics	characteristic	NOUN
fbem-16702	44	13	of	of	ADP
fbem-16702	44	14	different	different	ADJ
fbem-16702	44	15	platforms	platform	NOUN
fbem-16702	44	16	and	and	CCONJ
fbem-16702	44	17	audience	audience	NOUN
fbem-16702	44	18	needs	need	VERB
fbem-16702	44	19	to	to	PART
fbem-16702	44	20	ensure	ensure	VERB
fbem-16702	44	21	accurate	accurate	ADJ
fbem-16702	44	22	communication	communication	NOUN
fbem-16702	44	23	of	of	ADP
fbem-16702	44	24	brand	brand	NOUN
fbem-16702	44	25	information	information	NOUN
fbem-16702	44	26	.	.	PUNCT
fbem-16702	45	1	in	in	ADP
fbem-16702	45	2	this	this	DET
fbem-16702	45	3	constantly	constantly	ADV
fbem-16702	45	4	changing	change	VERB
fbem-16702	45	5	and	and	CCONJ
fbem-16702	45	6	developing	develop	VERB
fbem-16702	45	7	environment	environment	NOUN
fbem-16702	45	8	,	,	PUNCT
fbem-16702	45	9	brands	brand	NOUN
fbem-16702	45	10	need	need	VERB
fbem-16702	45	11	to	to	PART
fbem-16702	45	12	maintain	maintain	VERB
fbem-16702	45	13	sharp	sharp	ADJ
fbem-16702	45	14	insight	insight	NOUN
fbem-16702	45	15	and	and	CCONJ
fbem-16702	45	16	innovative	innovative	ADJ
fbem-16702	45	17	spirit	spirit	NOUN
fbem-16702	45	18	,	,	PUNCT
fbem-16702	45	19	constantly	constantly	ADV
fbem-16702	45	20	adjust	adjust	VERB
fbem-16702	45	21	and	and	CCONJ
fbem-16702	45	22	optimize	optimize	VERB
fbem-16702	45	23	brand	brand	NOUN
fbem-16702	45	24	positioning	positioning	NOUN
fbem-16702	45	25	strategies	strategy	NOUN
fbem-16702	45	26	to	to	PART
fbem-16702	45	27	respond	respond	VERB
fbem-16702	45	28	to	to	ADP
fbem-16702	45	29	market	market	NOUN
fbem-16702	45	30	changes	change	NOUN
fbem-16702	45	31	and	and	CCONJ
fbem-16702	45	32	consumer	consumer	NOUN
fbem-16702	45	33	needs	need	NOUN
fbem-16702	45	34	.	.	PUNCT
fbem-16702	46	1	3	3	X
fbem-16702	46	2	.	.	X
fbem-16702	47	1	how	how	SCONJ
fbem-16702	47	2	brand	brand	NOUN
fbem-16702	47	3	positioning	positioning	NOUN
fbem-16702	47	4	affects	affect	VERB
fbem-16702	47	5	consumer	consumer	NOUN
fbem-16702	47	6	willingness	willingness	NOUN
fbem-16702	47	7	to	to	PART
fbem-16702	47	8	pay	pay	VERB
fbem-16702	47	9	3.1	3.1	NUM
fbem-16702	47	10	.	.	PUNCT
fbem-16702	48	1	brand	brand	NOUN
fbem-16702	48	2	positioning	positioning	NOUN
fbem-16702	48	3	and	and	CCONJ
fbem-16702	48	4	the	the	DET
fbem-16702	48	5	establishment	establishment	NOUN
fbem-16702	48	6	of	of	ADP
fbem-16702	48	7	consumer	consumer	NOUN
fbem-16702	48	8	trust	trust	NOUN
fbem-16702	48	9	brand	brand	NOUN
fbem-16702	48	10	positioning	positioning	NOUN
fbem-16702	48	11	plays	play	VERB
fbem-16702	48	12	a	a	DET
fbem-16702	48	13	crucial	crucial	ADJ
fbem-16702	48	14	role	role	NOUN
fbem-16702	48	15	in	in	ADP
fbem-16702	48	16	establishing	establish	VERB
fbem-16702	48	17	consumer	consumer	NOUN
fbem-16702	48	18	trust	trust	NOUN
fbem-16702	48	19	.	.	PUNCT
fbem-16702	49	1	a	a	DET
fbem-16702	49	2	clear	clear	ADJ
fbem-16702	49	3	,	,	PUNCT
fbem-16702	49	4	consistent	consistent	ADJ
fbem-16702	49	5	,	,	PUNCT
fbem-16702	49	6	and	and	CCONJ
fbem-16702	49	7	authentic	authentic	ADJ
fbem-16702	49	8	brand	brand	NOUN
fbem-16702	49	9	positioning	positioning	NOUN
fbem-16702	49	10	can	can	AUX
fbem-16702	49	11	make	make	VERB
fbem-16702	49	12	it	it	PRON
fbem-16702	49	13	easier	easy	ADJ
fbem-16702	49	14	for	for	SCONJ
fbem-16702	49	15	consumers	consumer	NOUN
fbem-16702	49	16	to	to	PART
fbem-16702	49	17	build	build	VERB
fbem-16702	49	18	trust	trust	NOUN
fbem-16702	49	19	in	in	ADP
fbem-16702	49	20	the	the	DET
fbem-16702	49	21	brand	brand	NOUN
fbem-16702	49	22	.	.	PUNCT
fbem-16702	50	1	when	when	SCONJ
fbem-16702	50	2	the	the	DET
fbem-16702	50	3	brand	brand	NOUN
fbem-16702	50	4	positioning	positioning	NOUN
fbem-16702	50	5	is	be	AUX
fbem-16702	50	6	clear	clear	ADJ
fbem-16702	50	7	and	and	CCONJ
fbem-16702	50	8	continuously	continuously	ADV
fbem-16702	50	9	conveyed	convey	VERB
fbem-16702	50	10	in	in	ADP
fbem-16702	50	11	various	various	ADJ
fbem-16702	50	12	marketing	marketing	NOUN
fbem-16702	50	13	activities	activity	NOUN
fbem-16702	50	14	,	,	PUNCT
fbem-16702	50	15	consumers	consumer	NOUN
fbem-16702	50	16	can	can	AUX
fbem-16702	50	17	more	more	ADV
fbem-16702	50	18	easily	easily	ADV
fbem-16702	50	19	identify	identify	VERB
fbem-16702	50	20	and	and	CCONJ
fbem-16702	50	21	remember	remember	VERB
fbem-16702	50	22	the	the	DET
fbem-16702	50	23	brand	brand	NOUN
fbem-16702	50	24	.	.	PUNCT
fbem-16702	51	1	this	this	DET
fbem-16702	51	2	trust	trust	NOUN
fbem-16702	51	3	comes	come	VERB
fbem-16702	51	4	from	from	ADP
fbem-16702	51	5	consumers	consumer	NOUN
fbem-16702	51	6	'	'	PART
fbem-16702	51	7	perception	perception	NOUN
fbem-16702	51	8	of	of	ADP
fbem-16702	51	9	brand	brand	NOUN
fbem-16702	51	10	stability	stability	NOUN
fbem-16702	51	11	and	and	CCONJ
fbem-16702	51	12	reliability	reliability	NOUN
fbem-16702	51	13	.	.	PUNCT
fbem-16702	52	1	brand	brand	NOUN
fbem-16702	52	2	positioning	positioning	NOUN
fbem-16702	52	3	is	be	AUX
fbem-16702	52	4	not	not	PART
fbem-16702	52	5	just	just	ADV
fbem-16702	52	6	empty	empty	ADJ
fbem-16702	52	7	slogans	slogan	NOUN
fbem-16702	52	8	or	or	CCONJ
fbem-16702	52	9	advertising	advertising	NOUN
fbem-16702	52	10	slogans	slogan	NOUN
fbem-16702	52	11	,	,	PUNCT
fbem-16702	52	12	it	it	PRON
fbem-16702	52	13	should	should	AUX
fbem-16702	52	14	be	be	AUX
fbem-16702	52	15	aligned	align	VERB
fbem-16702	52	16	with	with	ADP
fbem-16702	52	17	the	the	DET
fbem-16702	52	18	actual	actual	ADJ
fbem-16702	52	19	products	product	NOUN
fbem-16702	52	20	or	or	CCONJ
fbem-16702	52	21	services	service	NOUN
fbem-16702	52	22	of	of	ADP
fbem-16702	52	23	the	the	DET
fbem-16702	52	24	brand	brand	NOUN
fbem-16702	52	25	[	[	X
fbem-16702	52	26	9	9	NUM
fbem-16702	52	27	]	]	PUNCT
fbem-16702	52	28	.	.	PUNCT
fbem-16702	53	1	when	when	SCONJ
fbem-16702	53	2	brand	brand	NOUN
fbem-16702	53	3	positioning	positioning	NOUN
fbem-16702	53	4	truly	truly	ADV
fbem-16702	53	5	reflects	reflect	VERB
fbem-16702	53	6	the	the	DET
fbem-16702	53	7	advantages	advantage	NOUN
fbem-16702	53	8	and	and	CCONJ
fbem-16702	53	9	characteristics	characteristic	NOUN
fbem-16702	53	10	of	of	ADP
fbem-16702	53	11	a	a	DET
fbem-16702	53	12	product	product	NOUN
fbem-16702	53	13	or	or	CCONJ
fbem-16702	53	14	service	service	NOUN
fbem-16702	53	15	,	,	PUNCT
fbem-16702	53	16	consumers	consumer	NOUN
fbem-16702	53	17	are	be	AUX
fbem-16702	53	18	more	more	ADV
fbem-16702	53	19	likely	likely	ADJ
fbem-16702	53	20	to	to	PART
fbem-16702	53	21	believe	believe	VERB
fbem-16702	53	22	in	in	ADP
fbem-16702	53	23	the	the	DET
fbem-16702	53	24	brand	brand	NOUN
fbem-16702	53	25	and	and	CCONJ
fbem-16702	53	26	be	be	AUX
fbem-16702	53	27	willing	willing	ADJ
fbem-16702	53	28	to	to	PART
fbem-16702	53	29	pay	pay	VERB
fbem-16702	53	30	higher	high	ADJ
fbem-16702	53	31	prices	price	NOUN
fbem-16702	53	32	for	for	ADP
fbem-16702	53	33	it	it	PRON
fbem-16702	53	34	.	.	PUNCT
fbem-16702	54	1	brand	brand	NOUN
fbem-16702	54	2	positioning	positioning	NOUN
fbem-16702	54	3	influences	influence	VERB
fbem-16702	54	4	consumer	consumer	NOUN
fbem-16702	54	5	trust	trust	NOUN
fbem-16702	54	6	by	by	ADP
fbem-16702	54	7	shaping	shape	VERB
fbem-16702	54	8	the	the	DET
fbem-16702	54	9	brand	brand	NOUN
fbem-16702	54	10	's	's	PART
fbem-16702	54	11	reputation	reputation	NOUN
fbem-16702	54	12	.	.	PUNCT
fbem-16702	55	1	a	a	DET
fbem-16702	55	2	positive	positive	ADJ
fbem-16702	55	3	and	and	CCONJ
fbem-16702	55	4	positive	positive	ADJ
fbem-16702	55	5	brand	brand	NOUN
fbem-16702	55	6	reputation	reputation	NOUN
fbem-16702	55	7	can	can	AUX
fbem-16702	55	8	increase	increase	VERB
fbem-16702	55	9	consumer	consumer	NOUN
fbem-16702	55	10	trust	trust	NOUN
fbem-16702	55	11	and	and	CCONJ
fbem-16702	55	12	favorability	favorability	NOUN
fbem-16702	55	13	towards	towards	ADP
fbem-16702	55	14	the	the	DET
fbem-16702	55	15	brand	brand	NOUN
fbem-16702	55	16	,	,	PUNCT
fbem-16702	55	17	thereby	thereby	ADV
fbem-16702	55	18	increasing	increase	VERB
fbem-16702	55	19	their	their	PRON
fbem-16702	55	20	willingness	willingness	NOUN
fbem-16702	55	21	to	to	PART
fbem-16702	55	22	pay	pay	VERB
fbem-16702	55	23	.	.	PUNCT
fbem-16702	56	1	on	on	ADP
fbem-16702	56	2	the	the	DET
fbem-16702	56	3	contrary	contrary	NOUN
fbem-16702	56	4	,	,	PUNCT
fbem-16702	56	5	a	a	DET
fbem-16702	56	6	negative	negative	ADJ
fbem-16702	56	7	brand	brand	NOUN
fbem-16702	56	8	reputation	reputation	NOUN
fbem-16702	56	9	may	may	AUX
fbem-16702	56	10	undermine	undermine	VERB
fbem-16702	56	11	consumer	consumer	NOUN
fbem-16702	56	12	trust	trust	NOUN
fbem-16702	56	13	in	in	ADP
fbem-16702	56	14	the	the	DET
fbem-16702	56	15	brand	brand	NOUN
fbem-16702	56	16	and	and	CCONJ
fbem-16702	56	17	reduce	reduce	VERB
fbem-16702	56	18	their	their	PRON
fbem-16702	56	19	willingness	willingness	NOUN
fbem-16702	56	20	to	to	PART
fbem-16702	56	21	pay	pay	VERB
fbem-16702	56	22	.	.	PUNCT
fbem-16702	57	1	3.2	3.2	NUM
fbem-16702	57	2	.	.	PUNCT
fbem-16702	58	1	how	how	SCONJ
fbem-16702	58	2	to	to	PART
fbem-16702	58	3	shape	shape	VERB
fbem-16702	58	4	consumer	consumer	NOUN
fbem-16702	58	5	perceived	perceive	VERB
fbem-16702	58	6	value	value	NOUN
fbem-16702	58	7	through	through	ADP
fbem-16702	58	8	brand	brand	NOUN
fbem-16702	58	9	positioning	positioning	NOUN
fbem-16702	58	10	brand	brand	NOUN
fbem-16702	58	11	positioning	positioning	NOUN
fbem-16702	58	12	not	not	PART
fbem-16702	58	13	only	only	ADV
fbem-16702	58	14	affects	affect	VERB
fbem-16702	58	15	consumers	consumer	NOUN
fbem-16702	58	16	'	'	PART
fbem-16702	58	17	perception	perception	NOUN
fbem-16702	58	18	of	of	ADP
fbem-16702	58	19	products	product	NOUN
fbem-16702	58	20	,	,	PUNCT
fbem-16702	58	21	but	but	CCONJ
fbem-16702	58	22	also	also	ADV
fbem-16702	58	23	profoundly	profoundly	ADV
fbem-16702	58	24	shapes	shape	VERB
fbem-16702	58	25	their	their	PRON
fbem-16702	58	26	perception	perception	NOUN
fbem-16702	58	27	of	of	ADP
fbem-16702	58	28	product	product	NOUN
fbem-16702	58	29	value	value	NOUN
fbem-16702	58	30	.	.	PUNCT
fbem-16702	59	1	through	through	ADP
fbem-16702	59	2	brand	brand	NOUN
fbem-16702	59	3	positioning	positioning	NOUN
fbem-16702	59	4	,	,	PUNCT
fbem-16702	59	5	enterprises	enterprise	NOUN
fbem-16702	59	6	can	can	AUX
fbem-16702	59	7	highlight	highlight	VERB
fbem-16702	59	8	the	the	DET
fbem-16702	59	9	unique	unique	ADJ
fbem-16702	59	10	value	value	NOUN
fbem-16702	59	11	and	and	CCONJ
fbem-16702	59	12	advantages	advantage	NOUN
fbem-16702	59	13	of	of	ADP
fbem-16702	59	14	their	their	PRON
fbem-16702	59	15	products	product	NOUN
fbem-16702	59	16	or	or	CCONJ
fbem-16702	59	17	services	service	NOUN
fbem-16702	59	18	,	,	PUNCT
fbem-16702	59	19	and	and	CCONJ
fbem-16702	59	20	differentiate	differentiate	VERB
fbem-16702	59	21	themselves	themselves	PRON
fbem-16702	59	22	from	from	ADP
fbem-16702	59	23	their	their	PRON
fbem-16702	59	24	competitors	competitor	NOUN
fbem-16702	59	25	.	.	PUNCT
fbem-16702	60	1	this	this	DET
fbem-16702	60	2	differentiation	differentiation	NOUN
fbem-16702	60	3	can	can	AUX
fbem-16702	60	4	make	make	VERB
fbem-16702	60	5	it	it	PRON
fbem-16702	60	6	easier	easy	ADJ
fbem-16702	60	7	for	for	SCONJ
fbem-16702	60	8	consumers	consumer	NOUN
fbem-16702	60	9	to	to	PART
fbem-16702	60	10	perceive	perceive	VERB
fbem-16702	60	11	the	the	DET
fbem-16702	60	12	unique	unique	ADJ
fbem-16702	60	13	value	value	NOUN
fbem-16702	60	14	of	of	ADP
fbem-16702	60	15	the	the	DET
fbem-16702	60	16	product	product	NOUN
fbem-16702	60	17	,	,	PUNCT
fbem-16702	60	18	thereby	thereby	ADV
fbem-16702	60	19	increasing	increase	VERB
fbem-16702	60	20	their	their	PRON
fbem-16702	60	21	willingness	willingness	NOUN
fbem-16702	60	22	to	to	PART
fbem-16702	60	23	pay	pay	VERB
fbem-16702	60	24	.	.	PUNCT
fbem-16702	61	1	when	when	SCONJ
fbem-16702	61	2	brand	brand	NOUN
fbem-16702	61	3	positioning	positioning	NOUN
fbem-16702	61	4	emphasizes	emphasize	VERB
fbem-16702	61	5	the	the	DET
fbem-16702	61	6	high	high	ADJ
fbem-16702	61	7	quality	quality	NOUN
fbem-16702	61	8	of	of	ADP
fbem-16702	61	9	products	product	NOUN
fbem-16702	61	10	or	or	CCONJ
fbem-16702	61	11	services	service	NOUN
fbem-16702	61	12	,	,	PUNCT
fbem-16702	61	13	consumers	consumer	NOUN
fbem-16702	61	14	often	often	ADV
fbem-16702	61	15	associate	associate	VERB
fbem-16702	61	16	it	it	PRON
fbem-16702	61	17	with	with	ADP
fbem-16702	61	18	higher	high	ADJ
fbem-16702	61	19	value	value	NOUN
fbem-16702	61	20	.	.	PUNCT
fbem-16702	62	1	this	this	DET
fbem-16702	62	2	quality	quality	NOUN
fbem-16702	62	3	assurance	assurance	NOUN
fbem-16702	62	4	can	can	AUX
fbem-16702	62	5	increase	increase	VERB
fbem-16702	62	6	consumer	consumer	NOUN
fbem-16702	62	7	trust	trust	NOUN
fbem-16702	62	8	and	and	CCONJ
fbem-16702	62	9	satisfaction	satisfaction	NOUN
fbem-16702	62	10	with	with	ADP
fbem-16702	62	11	the	the	DET
fbem-16702	62	12	product	product	NOUN
fbem-16702	62	13	.	.	PUNCT
fbem-16702	63	1	brand	brand	NOUN
fbem-16702	63	2	positioning	positioning	NOUN
fbem-16702	63	3	can	can	AUX
fbem-16702	63	4	also	also	ADV
fbem-16702	63	5	shape	shape	VERB
fbem-16702	63	6	consumers	consumer	NOUN
fbem-16702	63	7	'	'	PART
fbem-16702	63	8	perceived	perceive	VERB
fbem-16702	63	9	value	value	NOUN
fbem-16702	63	10	by	by	ADP
fbem-16702	63	11	establishing	establish	VERB
fbem-16702	63	12	emotional	emotional	ADJ
fbem-16702	63	13	connections	connection	NOUN
fbem-16702	63	14	with	with	ADP
fbem-16702	63	15	them	they	PRON
fbem-16702	63	16	.	.	PUNCT
fbem-16702	64	1	when	when	SCONJ
fbem-16702	64	2	a	a	DET
fbem-16702	64	3	brand	brand	NOUN
fbem-16702	64	4	can	can	AUX
fbem-16702	64	5	touch	touch	VERB
fbem-16702	64	6	the	the	DET
fbem-16702	64	7	emotions	emotion	NOUN
fbem-16702	64	8	of	of	ADP
fbem-16702	64	9	consumers	consumer	NOUN
fbem-16702	64	10	and	and	CCONJ
fbem-16702	64	11	resonate	resonate	VERB
fbem-16702	64	12	with	with	ADP
fbem-16702	64	13	them	they	PRON
fbem-16702	64	14	,	,	PUNCT
fbem-16702	64	15	their	their	PRON
fbem-16702	64	16	sense	sense	NOUN
fbem-16702	64	17	of	of	ADP
fbem-16702	64	18	identification	identification	NOUN
fbem-16702	64	19	and	and	CCONJ
fbem-16702	64	20	loyalty	loyalty	NOUN
fbem-16702	64	21	to	to	ADP
fbem-16702	64	22	the	the	DET
fbem-16702	64	23	brand	brand	NOUN
fbem-16702	64	24	will	will	AUX
fbem-16702	64	25	increase	increase	VERB
fbem-16702	64	26	.	.	PUNCT
fbem-16702	65	1	figure	figure	NOUN
fbem-16702	65	2	1	1	NUM
fbem-16702	65	3	shows	show	VERB
fbem-16702	65	4	the	the	DET
fbem-16702	65	5	relationship	relationship	NOUN
fbem-16702	65	6	between	between	ADP
fbem-16702	65	7	marketing	marketing	NOUN
fbem-16702	65	8	methods	method	NOUN
fbem-16702	65	9	and	and	CCONJ
fbem-16702	65	10	consumer	consumer	NOUN
fbem-16702	65	11	willingness	willingness	NOUN
fbem-16702	65	12	to	to	PART
fbem-16702	65	13	pay	pay	VERB
fbem-16702	65	14	.	.	PUNCT
fbem-16702	66	1	figure	figure	NOUN
fbem-16702	66	2	1	1	NUM
fbem-16702	66	3	.	.	PUNCT
fbem-16702	67	1	the	the	DET
fbem-16702	67	2	relationship	relationship	NOUN
fbem-16702	67	3	between	between	ADP
fbem-16702	67	4	marketing	marketing	NOUN
fbem-16702	67	5	methods	method	NOUN
fbem-16702	67	6	and	and	CCONJ
fbem-16702	67	7	consumer	consumer	NOUN
fbem-16702	67	8	willingness	willingness	NOUN
fbem-16702	67	9	to	to	PART
fbem-16702	67	10	pay	pay	VERB
fbem-16702	67	11	3.3	3.3	NUM
fbem-16702	67	12	.	.	PUNCT
fbem-16702	68	1	the	the	DET
fbem-16702	68	2	impact	impact	NOUN
fbem-16702	68	3	of	of	ADP
fbem-16702	68	4	brand	brand	NOUN
fbem-16702	68	5	positioning	positioning	NOUN
fbem-16702	68	6	on	on	ADP
fbem-16702	68	7	consumer	consumer	NOUN
fbem-16702	68	8	loyalty	loyalty	NOUN
fbem-16702	68	9	brand	brand	NOUN
fbem-16702	68	10	positioning	positioning	NOUN
fbem-16702	68	11	not	not	PART
fbem-16702	68	12	only	only	ADV
fbem-16702	68	13	affects	affect	VERB
fbem-16702	68	14	consumers	consumer	NOUN
fbem-16702	68	15	'	'	PART
fbem-16702	68	16	initial	initial	ADJ
fbem-16702	68	17	purchase	purchase	NOUN
fbem-16702	68	18	decisions	decision	NOUN
fbem-16702	68	19	,	,	PUNCT
fbem-16702	68	20	but	but	CCONJ
fbem-16702	68	21	also	also	ADV
fbem-16702	68	22	has	have	VERB
fbem-16702	68	23	a	a	DET
fbem-16702	68	24	profound	profound	ADJ
fbem-16702	68	25	impact	impact	NOUN
fbem-16702	68	26	on	on	ADP
fbem-16702	68	27	their	their	PRON
fbem-16702	68	28	loyalty	loyalty	NOUN
fbem-16702	68	29	.	.	PUNCT
fbem-16702	69	1	when	when	SCONJ
fbem-16702	69	2	brand	brand	NOUN
fbem-16702	69	3	positioning	positioning	NOUN
fbem-16702	69	4	aligns	align	VERB
fbem-16702	69	5	with	with	ADP
fbem-16702	69	6	consumer	consumer	NOUN
fbem-16702	69	7	values	value	NOUN
fbem-16702	69	8	and	and	CCONJ
fbem-16702	69	9	lifestyle	lifestyle	NOUN
fbem-16702	69	10	,	,	PUNCT
fbem-16702	69	11	consumers	consumer	NOUN
fbem-16702	69	12	are	be	AUX
fbem-16702	69	13	more	more	ADV
fbem-16702	69	14	likely	likely	ADJ
fbem-16702	69	15	to	to	PART
fbem-16702	69	16	develop	develop	VERB
fbem-16702	69	17	a	a	DET
fbem-16702	69	18	sense	sense	NOUN
fbem-16702	69	19	of	of	ADP
fbem-16702	69	20	identification	identification	NOUN
fbem-16702	69	21	with	with	ADP
fbem-16702	69	22	the	the	DET
fbem-16702	69	23	brand	brand	NOUN
fbem-16702	69	24	.	.	PUNCT
fbem-16702	70	1	this	this	DET
fbem-16702	70	2	sense	sense	NOUN
fbem-16702	70	3	of	of	ADP
fbem-16702	70	4	identification	identification	NOUN
fbem-16702	70	5	can	can	AUX
fbem-16702	70	6	encourage	encourage	VERB
fbem-16702	70	7	consumers	consumer	NOUN
fbem-16702	70	8	to	to	PART
fbem-16702	70	9	form	form	VERB
fbem-16702	70	10	loyalty	loyalty	NOUN
fbem-16702	70	11	to	to	ADP
fbem-16702	70	12	the	the	DET
fbem-16702	70	13	brand	brand	NOUN
fbem-16702	70	14	.	.	PUNCT
fbem-16702	71	1	brand	brand	NOUN
fbem-16702	71	2	positioning	positioning	NOUN
fbem-16702	71	3	influences	influence	VERB
fbem-16702	71	4	consumer	consumer	NOUN
fbem-16702	71	5	satisfaction	satisfaction	NOUN
fbem-16702	71	6	by	by	ADP
fbem-16702	71	7	shaping	shape	VERB
fbem-16702	71	8	their	their	PRON
fbem-16702	71	9	expectations	expectation	NOUN
fbem-16702	71	10	and	and	CCONJ
fbem-16702	71	11	perceptions	perception	NOUN
fbem-16702	71	12	.	.	PUNCT
fbem-16702	72	1	when	when	SCONJ
fbem-16702	72	2	brand	brand	NOUN
fbem-16702	72	3	positioning	positioning	NOUN
fbem-16702	72	4	accurately	accurately	ADV
fbem-16702	72	5	conveys	convey	VERB
fbem-16702	72	6	the	the	DET
fbem-16702	72	7	advantages	advantage	NOUN
fbem-16702	72	8	and	and	CCONJ
fbem-16702	72	9	characteristics	characteristic	NOUN
fbem-16702	72	10	of	of	ADP
fbem-16702	72	11	a	a	DET
fbem-16702	72	12	product	product	NOUN
fbem-16702	72	13	or	or	CCONJ
fbem-16702	72	14	service	service	NOUN
fbem-16702	72	15	and	and	CCONJ
fbem-16702	72	16	meets	meet	VERB
fbem-16702	72	17	consumer	consumer	NOUN
fbem-16702	72	18	expectations	expectation	NOUN
fbem-16702	72	19	,	,	PUNCT
fbem-16702	72	20	consumer	consumer	NOUN
fbem-16702	72	21	satisfaction	satisfaction	NOUN
fbem-16702	72	22	will	will	AUX
fbem-16702	72	23	increase	increase	VERB
fbem-16702	72	24	.	.	PUNCT
fbem-16702	73	1	when	when	SCONJ
fbem-16702	73	2	consumers	consumer	NOUN
fbem-16702	73	3	join	join	VERB
fbem-16702	73	4	a	a	DET
fbem-16702	73	5	community	community	NOUN
fbem-16702	73	6	that	that	PRON
fbem-16702	73	7	aligns	align	VERB
fbem-16702	73	8	with	with	ADP
fbem-16702	73	9	the	the	DET
fbem-16702	73	10	brand	brand	NOUN
fbem-16702	73	11	's	's	PART
fbem-16702	73	12	positioning	positioning	NOUN
fbem-16702	73	13	,	,	PUNCT
fbem-16702	73	14	they	they	PRON
fbem-16702	73	15	can	can	AUX
fbem-16702	73	16	establish	establish	VERB
fbem-16702	73	17	connections	connection	NOUN
fbem-16702	73	18	and	and	CCONJ
fbem-16702	73	19	interact	interact	VERB
fbem-16702	73	20	with	with	ADP
fbem-16702	73	21	other	other	ADJ
fbem-16702	73	22	like	like	ADJ
fbem-16702	73	23	-	-	PUNCT
fbem-16702	73	24	minded	minded	ADJ
fbem-16702	73	25	consumers	consumer	NOUN
fbem-16702	73	26	,	,	PUNCT
fbem-16702	73	27	sharing	share	VERB
fbem-16702	73	28	their	their	PRON
fbem-16702	73	29	love	love	NOUN
fbem-16702	73	30	and	and	CCONJ
fbem-16702	73	31	identification	identification	NOUN
fbem-16702	73	32	with	with	ADP
fbem-16702	73	33	the	the	DET
fbem-16702	73	34	brand	brand	NOUN
fbem-16702	73	35	.	.	PUNCT
fbem-16702	74	1	this	this	DET
fbem-16702	74	2	sense	sense	NOUN
fbem-16702	74	3	of	of	ADP
fbem-16702	74	4	community	community	NOUN
fbem-16702	74	5	belonging	belong	VERB
fbem-16702	74	6	can	can	AUX
fbem-16702	74	7	deepen	deepen	VERB
fbem-16702	74	8	consumer	consumer	NOUN
fbem-16702	74	9	loyalty	loyalty	NOUN
fbem-16702	74	10	to	to	ADP
fbem-16702	74	11	the	the	DET
fbem-16702	74	12	brand	brand	NOUN
fbem-16702	74	13	and	and	CCONJ
fbem-16702	74	14	encourage	encourage	VERB
fbem-16702	74	15	them	they	PRON
fbem-16702	74	16	to	to	PART
fbem-16702	74	17	continue	continue	VERB
fbem-16702	74	18	supporting	support	VERB
fbem-16702	74	19	and	and	CCONJ
fbem-16702	74	20	purchasing	purchase	VERB
fbem-16702	74	21	the	the	DET
fbem-16702	74	22	brand	brand	NOUN
fbem-16702	74	23	's	's	PART
fbem-16702	74	24	products	product	NOUN
fbem-16702	74	25	or	or	CCONJ
fbem-16702	74	26	services	service	NOUN
fbem-16702	74	27	.	.	PUNCT
fbem-16702	75	1	216	216	NUM
fbem-16702	75	2	4	4	NUM
fbem-16702	75	3	.	.	PUNCT
fbem-16702	75	4	practical	practical	ADJ
fbem-16702	75	5	suggestions	suggestion	NOUN
fbem-16702	75	6	4.1	4.1	NUM
fbem-16702	75	7	.	.	PUNCT
fbem-16702	75	8	utilizing	utilize	VERB
fbem-16702	75	9	social	social	ADJ
fbem-16702	75	10	media	medium	NOUN
fbem-16702	75	11	for	for	ADP
fbem-16702	75	12	effective	effective	ADJ
fbem-16702	75	13	brand	brand	NOUN
fbem-16702	75	14	positioning	positioning	NOUN
fbem-16702	75	15	before	before	ADP
fbem-16702	75	16	positioning	position	VERB
fbem-16702	75	17	a	a	DET
fbem-16702	75	18	brand	brand	NOUN
fbem-16702	75	19	on	on	ADP
fbem-16702	75	20	social	social	ADJ
fbem-16702	75	21	media	medium	NOUN
fbem-16702	75	22	,	,	PUNCT
fbem-16702	75	23	companies	company	NOUN
fbem-16702	75	24	need	need	VERB
fbem-16702	75	25	to	to	PART
fbem-16702	75	26	have	have	VERB
fbem-16702	75	27	a	a	DET
fbem-16702	75	28	deep	deep	ADJ
fbem-16702	75	29	understanding	understanding	NOUN
fbem-16702	75	30	of	of	ADP
fbem-16702	75	31	their	their	PRON
fbem-16702	75	32	target	target	NOUN
fbem-16702	75	33	audience	audience	NOUN
fbem-16702	75	34	.	.	PUNCT
fbem-16702	76	1	this	this	PRON
fbem-16702	76	2	includes	include	VERB
fbem-16702	76	3	understanding	understand	VERB
fbem-16702	76	4	their	their	PRON
fbem-16702	76	5	interests	interest	NOUN
fbem-16702	76	6	,	,	PUNCT
fbem-16702	76	7	needs	need	NOUN
fbem-16702	76	8	,	,	PUNCT
fbem-16702	76	9	values	value	NOUN
fbem-16702	76	10	,	,	PUNCT
fbem-16702	76	11	and	and	CCONJ
fbem-16702	76	12	their	their	PRON
fbem-16702	76	13	behavior	behavior	NOUN
fbem-16702	76	14	on	on	ADP
fbem-16702	76	15	social	social	ADJ
fbem-16702	76	16	media	medium	NOUN
fbem-16702	76	17	.	.	PUNCT
fbem-16702	77	1	through	through	ADP
fbem-16702	77	2	data	data	NOUN
fbem-16702	77	3	analysis	analysis	NOUN
fbem-16702	77	4	and	and	CCONJ
fbem-16702	77	5	user	user	NOUN
fbem-16702	77	6	research	research	NOUN
fbem-16702	77	7	,	,	PUNCT
fbem-16702	77	8	companies	company	NOUN
fbem-16702	77	9	can	can	AUX
fbem-16702	77	10	more	more	ADV
fbem-16702	77	11	accurately	accurately	ADV
fbem-16702	77	12	position	position	VERB
fbem-16702	77	13	their	their	PRON
fbem-16702	77	14	brands	brand	NOUN
fbem-16702	77	15	and	and	CCONJ
fbem-16702	77	16	create	create	VERB
fbem-16702	77	17	content	content	NOUN
fbem-16702	77	18	that	that	PRON
fbem-16702	77	19	resonates	resonate	VERB
fbem-16702	77	20	with	with	ADP
fbem-16702	77	21	their	their	PRON
fbem-16702	77	22	target	target	NOUN
fbem-16702	77	23	audience	audience	NOUN
fbem-16702	77	24	.	.	PUNCT
fbem-16702	78	1	enterprises	enterprise	NOUN
fbem-16702	78	2	need	need	VERB
fbem-16702	78	3	to	to	PART
fbem-16702	78	4	create	create	VERB
fbem-16702	78	5	interesting	interesting	ADJ
fbem-16702	78	6	,	,	PUNCT
fbem-16702	78	7	valuable	valuable	ADJ
fbem-16702	78	8	,	,	PUNCT
fbem-16702	78	9	and	and	CCONJ
fbem-16702	78	10	brand	brand	NOUN
fbem-16702	78	11	aligned	align	VERB
fbem-16702	78	12	content	content	NOUN
fbem-16702	78	13	to	to	PART
fbem-16702	78	14	attract	attract	VERB
fbem-16702	78	15	and	and	CCONJ
fbem-16702	78	16	retain	retain	VERB
fbem-16702	78	17	their	their	PRON
fbem-16702	78	18	target	target	NOUN
fbem-16702	78	19	audience	audience	NOUN
fbem-16702	78	20	.	.	PUNCT
fbem-16702	79	1	meanwhile	meanwhile	ADV
fbem-16702	79	2	,	,	PUNCT
fbem-16702	79	3	the	the	DET
fbem-16702	79	4	content	content	NOUN
fbem-16702	79	5	should	should	AUX
fbem-16702	79	6	be	be	AUX
fbem-16702	79	7	shareable	shareable	ADJ
fbem-16702	79	8	and	and	CCONJ
fbem-16702	79	9	encourage	encourage	VERB
fbem-16702	79	10	users	user	NOUN
fbem-16702	79	11	to	to	PART
fbem-16702	79	12	spontaneously	spontaneously	ADV
fbem-16702	79	13	disseminate	disseminate	VERB
fbem-16702	79	14	brand	brand	NOUN
fbem-16702	79	15	information	information	NOUN
fbem-16702	79	16	.	.	PUNCT
fbem-16702	80	1	when	when	SCONJ
fbem-16702	80	2	positioning	position	VERB
fbem-16702	80	3	a	a	DET
fbem-16702	80	4	brand	brand	NOUN
fbem-16702	80	5	on	on	ADP
fbem-16702	80	6	social	social	ADJ
fbem-16702	80	7	media	medium	NOUN
fbem-16702	80	8	,	,	PUNCT
fbem-16702	80	9	companies	company	NOUN
fbem-16702	80	10	need	need	VERB
fbem-16702	80	11	to	to	PART
fbem-16702	80	12	maintain	maintain	VERB
fbem-16702	80	13	consistency	consistency	NOUN
fbem-16702	80	14	.	.	PUNCT
fbem-16702	81	1	this	this	PRON
fbem-16702	81	2	includes	include	VERB
fbem-16702	81	3	using	use	VERB
fbem-16702	81	4	a	a	DET
fbem-16702	81	5	unified	unified	ADJ
fbem-16702	81	6	brand	brand	NOUN
fbem-16702	81	7	image	image	NOUN
fbem-16702	81	8	,	,	PUNCT
fbem-16702	81	9	language	language	NOUN
fbem-16702	81	10	,	,	PUNCT
fbem-16702	81	11	and	and	CCONJ
fbem-16702	81	12	style	style	NOUN
fbem-16702	81	13	across	across	ADP
fbem-16702	81	14	all	all	DET
fbem-16702	81	15	platforms	platform	NOUN
fbem-16702	81	16	,	,	PUNCT
fbem-16702	81	17	as	as	ADV
fbem-16702	81	18	well	well	ADV
fbem-16702	81	19	as	as	ADP
fbem-16702	81	20	ensuring	ensure	VERB
fbem-16702	81	21	that	that	SCONJ
fbem-16702	81	22	all	all	DET
fbem-16702	81	23	content	content	NOUN
fbem-16702	81	24	aligns	align	VERB
fbem-16702	81	25	with	with	ADP
fbem-16702	81	26	the	the	DET
fbem-16702	81	27	brand	brand	NOUN
fbem-16702	81	28	positioning	positioning	NOUN
fbem-16702	81	29	.	.	PUNCT
fbem-16702	82	1	this	this	DET
fbem-16702	82	2	consistency	consistency	NOUN
fbem-16702	82	3	can	can	AUX
fbem-16702	82	4	enhance	enhance	VERB
fbem-16702	82	5	consumer	consumer	NOUN
fbem-16702	82	6	awareness	awareness	NOUN
fbem-16702	82	7	and	and	CCONJ
fbem-16702	82	8	trust	trust	NOUN
fbem-16702	82	9	in	in	ADP
fbem-16702	82	10	the	the	DET
fbem-16702	82	11	brand	brand	NOUN
fbem-16702	82	12	.	.	PUNCT
fbem-16702	83	1	the	the	DET
fbem-16702	83	2	biggest	big	ADJ
fbem-16702	83	3	advantage	advantage	NOUN
fbem-16702	83	4	of	of	ADP
fbem-16702	83	5	social	social	ADJ
fbem-16702	83	6	media	medium	NOUN
fbem-16702	83	7	is	be	AUX
fbem-16702	83	8	its	its	PRON
fbem-16702	83	9	interactivity	interactivity	NOUN
fbem-16702	83	10	.	.	PUNCT
fbem-16702	84	1	enterprises	enterprise	NOUN
fbem-16702	84	2	should	should	AUX
fbem-16702	84	3	fully	fully	ADV
fbem-16702	84	4	utilize	utilize	VERB
fbem-16702	84	5	this	this	DET
fbem-16702	84	6	advantage	advantage	NOUN
fbem-16702	84	7	to	to	PART
fbem-16702	84	8	interact	interact	VERB
fbem-16702	84	9	and	and	CCONJ
fbem-16702	84	10	communicate	communicate	VERB
fbem-16702	84	11	with	with	ADP
fbem-16702	84	12	their	their	PRON
fbem-16702	84	13	target	target	NOUN
fbem-16702	84	14	audience	audience	NOUN
fbem-16702	84	15	.	.	PUNCT
fbem-16702	85	1	this	this	PRON
fbem-16702	85	2	can	can	AUX
fbem-16702	85	3	be	be	AUX
fbem-16702	85	4	achieved	achieve	VERB
fbem-16702	85	5	through	through	ADP
fbem-16702	85	6	responding	respond	VERB
fbem-16702	85	7	to	to	ADP
fbem-16702	85	8	comments	comment	NOUN
fbem-16702	85	9	,	,	PUNCT
fbem-16702	85	10	organizing	organize	VERB
fbem-16702	85	11	online	online	ADJ
fbem-16702	85	12	events	event	NOUN
fbem-16702	85	13	,	,	PUNCT
fbem-16702	85	14	initiating	initiate	VERB
fbem-16702	85	15	topic	topic	NOUN
fbem-16702	85	16	discussions	discussion	NOUN
fbem-16702	85	17	,	,	PUNCT
fbem-16702	85	18	and	and	CCONJ
fbem-16702	85	19	other	other	ADJ
fbem-16702	85	20	means	mean	NOUN
fbem-16702	85	21	.	.	PUNCT
fbem-16702	86	1	interacting	interact	VERB
fbem-16702	86	2	with	with	ADP
fbem-16702	86	3	the	the	DET
fbem-16702	86	4	audience	audience	NOUN
fbem-16702	86	5	not	not	PART
fbem-16702	86	6	only	only	ADV
fbem-16702	86	7	enhances	enhance	VERB
fbem-16702	86	8	their	their	PRON
fbem-16702	86	9	sense	sense	NOUN
fbem-16702	86	10	of	of	ADP
fbem-16702	86	11	participation	participation	NOUN
fbem-16702	86	12	and	and	CCONJ
fbem-16702	86	13	belonging	belonging	NOUN
fbem-16702	86	14	,	,	PUNCT
fbem-16702	86	15	but	but	CCONJ
fbem-16702	86	16	also	also	ADV
fbem-16702	86	17	enables	enable	VERB
fbem-16702	86	18	companies	company	NOUN
fbem-16702	86	19	to	to	PART
fbem-16702	86	20	timely	timely	ADV
fbem-16702	86	21	understand	understand	VERB
fbem-16702	86	22	their	their	PRON
fbem-16702	86	23	needs	need	NOUN
fbem-16702	86	24	and	and	CCONJ
fbem-16702	86	25	feedback	feedback	NOUN
fbem-16702	86	26	,	,	PUNCT
fbem-16702	86	27	thereby	thereby	ADV
fbem-16702	86	28	adjusting	adjust	VERB
fbem-16702	86	29	brand	brand	NOUN
fbem-16702	86	30	positioning	positioning	NOUN
fbem-16702	86	31	strategies	strategy	NOUN
fbem-16702	86	32	.	.	PUNCT
fbem-16702	87	1	4.2	4.2	NUM
fbem-16702	87	2	.	.	PUNCT
fbem-16702	88	1	strategy	strategy	NOUN
fbem-16702	88	2	suggestions	suggestion	NOUN
fbem-16702	88	3	for	for	ADP
fbem-16702	88	4	enhancing	enhance	VERB
fbem-16702	88	5	consumer	consumer	NOUN
fbem-16702	88	6	willingness	willingness	NOUN
fbem-16702	88	7	to	to	PART
fbem-16702	88	8	pay	pay	VERB
fbem-16702	88	9	in	in	ADP
fbem-16702	88	10	a	a	DET
fbem-16702	88	11	fiercely	fiercely	ADV
fbem-16702	88	12	competitive	competitive	ADJ
fbem-16702	88	13	market	market	NOUN
fbem-16702	88	14	,	,	PUNCT
fbem-16702	88	15	the	the	DET
fbem-16702	88	16	uniqueness	uniqueness	NOUN
fbem-16702	88	17	of	of	ADP
fbem-16702	88	18	a	a	DET
fbem-16702	88	19	brand	brand	NOUN
fbem-16702	88	20	is	be	AUX
fbem-16702	88	21	the	the	DET
fbem-16702	88	22	key	key	NOUN
fbem-16702	88	23	to	to	ADP
fbem-16702	88	24	attracting	attract	VERB
fbem-16702	88	25	consumers	consumer	NOUN
fbem-16702	88	26	.	.	PUNCT
fbem-16702	89	1	enterprises	enterprise	NOUN
fbem-16702	89	2	should	should	AUX
fbem-16702	89	3	highlight	highlight	VERB
fbem-16702	89	4	the	the	DET
fbem-16702	89	5	unique	unique	ADJ
fbem-16702	89	6	value	value	NOUN
fbem-16702	89	7	and	and	CCONJ
fbem-16702	89	8	advantages	advantage	NOUN
fbem-16702	89	9	of	of	ADP
fbem-16702	89	10	their	their	PRON
fbem-16702	89	11	products	product	NOUN
fbem-16702	89	12	or	or	CCONJ
fbem-16702	89	13	services	service	NOUN
fbem-16702	89	14	through	through	ADP
fbem-16702	89	15	brand	brand	NOUN
fbem-16702	89	16	positioning	positioning	NOUN
fbem-16702	89	17	,	,	PUNCT
fbem-16702	89	18	so	so	SCONJ
fbem-16702	89	19	that	that	SCONJ
fbem-16702	89	20	consumers	consumer	NOUN
fbem-16702	89	21	can	can	AUX
fbem-16702	89	22	feel	feel	VERB
fbem-16702	89	23	the	the	DET
fbem-16702	89	24	uniqueness	uniqueness	NOUN
fbem-16702	89	25	and	and	CCONJ
fbem-16702	89	26	irreplaceability	irreplaceability	NOUN
fbem-16702	89	27	of	of	ADP
fbem-16702	89	28	the	the	DET
fbem-16702	89	29	brand	brand	NOUN
fbem-16702	89	30	.	.	PUNCT
fbem-16702	90	1	this	this	DET
fbem-16702	90	2	uniqueness	uniqueness	NOUN
fbem-16702	90	3	can	can	AUX
fbem-16702	90	4	increase	increase	VERB
fbem-16702	90	5	consumer	consumer	NOUN
fbem-16702	90	6	awareness	awareness	NOUN
fbem-16702	90	7	and	and	CCONJ
fbem-16702	90	8	trust	trust	NOUN
fbem-16702	90	9	in	in	ADP
fbem-16702	90	10	the	the	DET
fbem-16702	90	11	brand	brand	NOUN
fbem-16702	90	12	,	,	PUNCT
fbem-16702	90	13	thereby	thereby	ADV
fbem-16702	90	14	increasing	increase	VERB
fbem-16702	90	15	their	their	PRON
fbem-16702	90	16	willingness	willingness	NOUN
fbem-16702	90	17	to	to	PART
fbem-16702	90	18	pay	pay	VERB
fbem-16702	90	19	.	.	PUNCT
fbem-16702	91	1	trust	trust	NOUN
fbem-16702	91	2	is	be	AUX
fbem-16702	91	3	one	one	NUM
fbem-16702	91	4	of	of	ADP
fbem-16702	91	5	the	the	DET
fbem-16702	91	6	important	important	ADJ
fbem-16702	91	7	factors	factor	NOUN
fbem-16702	91	8	that	that	PRON
fbem-16702	91	9	affect	affect	VERB
fbem-16702	91	10	consumer	consumer	NOUN
fbem-16702	91	11	willingness	willingness	NOUN
fbem-16702	91	12	to	to	PART
fbem-16702	91	13	pay	pay	VERB
fbem-16702	91	14	.	.	PUNCT
fbem-16702	92	1	enterprises	enterprise	NOUN
fbem-16702	92	2	should	should	AUX
fbem-16702	92	3	establish	establish	VERB
fbem-16702	92	4	brand	brand	NOUN
fbem-16702	92	5	trust	trust	NOUN
fbem-16702	92	6	by	by	ADP
fbem-16702	92	7	providing	provide	VERB
fbem-16702	92	8	high	high	ADJ
fbem-16702	92	9	-	-	PUNCT
fbem-16702	92	10	quality	quality	NOUN
fbem-16702	92	11	products	product	NOUN
fbem-16702	92	12	or	or	CCONJ
fbem-16702	92	13	services	service	NOUN
fbem-16702	92	14	,	,	PUNCT
fbem-16702	92	15	fulfilling	fulfil	VERB
fbem-16702	92	16	brand	brand	NOUN
fbem-16702	92	17	commitments	commitment	NOUN
fbem-16702	92	18	,	,	PUNCT
fbem-16702	92	19	and	and	CCONJ
fbem-16702	92	20	actively	actively	ADV
fbem-16702	92	21	handling	handle	VERB
fbem-16702	92	22	consumer	consumer	NOUN
fbem-16702	92	23	feedback	feedback	NOUN
fbem-16702	92	24	.	.	PUNCT
fbem-16702	93	1	in	in	ADP
fbem-16702	93	2	addition	addition	NOUN
fbem-16702	93	3	,	,	PUNCT
fbem-16702	93	4	collaborating	collaborate	VERB
fbem-16702	93	5	with	with	ADP
fbem-16702	93	6	opinion	opinion	NOUN
fbem-16702	93	7	leaders	leader	NOUN
fbem-16702	93	8	or	or	CCONJ
fbem-16702	93	9	experts	expert	NOUN
fbem-16702	93	10	,	,	PUNCT
fbem-16702	93	11	obtaining	obtain	VERB
fbem-16702	93	12	industry	industry	NOUN
fbem-16702	93	13	certification	certification	NOUN
fbem-16702	93	14	,	,	PUNCT
fbem-16702	93	15	and	and	CCONJ
fbem-16702	93	16	other	other	ADJ
fbem-16702	93	17	methods	method	NOUN
fbem-16702	93	18	can	can	AUX
fbem-16702	93	19	also	also	ADV
fbem-16702	93	20	increase	increase	VERB
fbem-16702	93	21	consumer	consumer	NOUN
fbem-16702	93	22	trust	trust	NOUN
fbem-16702	93	23	in	in	ADP
fbem-16702	93	24	the	the	DET
fbem-16702	93	25	brand	brand	NOUN
fbem-16702	93	26	.	.	PUNCT
fbem-16702	94	1	emotional	emotional	ADJ
fbem-16702	94	2	connection	connection	NOUN
fbem-16702	94	3	can	can	AUX
fbem-16702	94	4	create	create	VERB
fbem-16702	94	5	a	a	DET
fbem-16702	94	6	deep	deep	ADJ
fbem-16702	94	7	emotional	emotional	ADJ
fbem-16702	94	8	connection	connection	NOUN
fbem-16702	94	9	between	between	ADP
fbem-16702	94	10	consumers	consumer	NOUN
fbem-16702	94	11	and	and	CCONJ
fbem-16702	94	12	brands	brand	NOUN
fbem-16702	94	13	,	,	PUNCT
fbem-16702	94	14	thereby	thereby	ADV
fbem-16702	94	15	increasing	increase	VERB
fbem-16702	94	16	their	their	PRON
fbem-16702	94	17	willingness	willingness	NOUN
fbem-16702	94	18	to	to	PART
fbem-16702	94	19	pay	pay	VERB
fbem-16702	94	20	.	.	PUNCT
fbem-16702	95	1	enterprises	enterprise	NOUN
fbem-16702	95	2	should	should	AUX
fbem-16702	95	3	establish	establish	VERB
fbem-16702	95	4	emotional	emotional	ADJ
fbem-16702	95	5	connections	connection	NOUN
fbem-16702	95	6	with	with	ADP
fbem-16702	95	7	consumers	consumer	NOUN
fbem-16702	95	8	through	through	ADP
fbem-16702	95	9	brand	brand	NOUN
fbem-16702	95	10	positioning	positioning	NOUN
fbem-16702	95	11	and	and	CCONJ
fbem-16702	95	12	content	content	NOUN
fbem-16702	95	13	creation	creation	NOUN
fbem-16702	95	14	.	.	PUNCT
fbem-16702	96	1	for	for	ADP
fbem-16702	96	2	example	example	NOUN
fbem-16702	96	3	,	,	PUNCT
fbem-16702	96	4	telling	tell	VERB
fbem-16702	96	5	brand	brand	NOUN
fbem-16702	96	6	stories	story	NOUN
fbem-16702	96	7	,	,	PUNCT
fbem-16702	96	8	creating	create	VERB
fbem-16702	96	9	emotionally	emotionally	ADV
fbem-16702	96	10	charged	charge	VERB
fbem-16702	96	11	advertisements	advertisement	NOUN
fbem-16702	96	12	,	,	PUNCT
fbem-16702	96	13	paying	pay	VERB
fbem-16702	96	14	attention	attention	NOUN
fbem-16702	96	15	to	to	ADP
fbem-16702	96	16	social	social	ADJ
fbem-16702	96	17	issues	issue	NOUN
fbem-16702	96	18	and	and	CCONJ
fbem-16702	96	19	speaking	speak	VERB
fbem-16702	96	20	out	out	ADP
fbem-16702	96	21	can	can	AUX
fbem-16702	96	22	all	all	PRON
fbem-16702	96	23	touch	touch	VERB
fbem-16702	96	24	the	the	DET
fbem-16702	96	25	emotions	emotion	NOUN
fbem-16702	96	26	of	of	ADP
fbem-16702	96	27	consumers	consumer	NOUN
fbem-16702	96	28	.	.	PUNCT
fbem-16702	97	1	table	table	NOUN
fbem-16702	97	2	1	1	NUM
fbem-16702	97	3	presents	present	VERB
fbem-16702	97	4	practical	practical	ADJ
fbem-16702	97	5	recommendations	recommendation	NOUN
fbem-16702	97	6	for	for	ADP
fbem-16702	97	7	enhancing	enhance	VERB
fbem-16702	97	8	consumer	consumer	NOUN
fbem-16702	97	9	willingness	willingness	NOUN
fbem-16702	97	10	to	to	PART
fbem-16702	97	11	pay	pay	VERB
fbem-16702	97	12	.	.	PUNCT
fbem-16702	98	1	table	table	NOUN
fbem-16702	98	2	1	1	NUM
fbem-16702	98	3	.	.	PUNCT
fbem-16702	99	1	overview	overview	NOUN
fbem-16702	99	2	of	of	ADP
fbem-16702	99	3	practical	practical	ADJ
fbem-16702	99	4	suggestions	suggestion	NOUN
fbem-16702	99	5	to	to	PART
fbem-16702	99	6	improve	improve	VERB
fbem-16702	99	7	consumers	consumer	NOUN
fbem-16702	99	8	'	'	PART
fbem-16702	99	9	willingness	willingness	NOUN
fbem-16702	99	10	to	to	PART
fbem-16702	99	11	pay	pay	VERB
fbem-16702	99	12	proposal	proposal	NOUN
fbem-16702	99	13	concrete	concrete	ADJ
fbem-16702	99	14	measure	measure	NOUN
fbem-16702	99	15	implementation	implementation	NOUN
fbem-16702	99	16	effect	effect	NOUN
fbem-16702	99	17	utilizing	utilize	VERB
fbem-16702	99	18	social	social	ADJ
fbem-16702	99	19	media	medium	NOUN
fbem-16702	99	20	for	for	ADP
fbem-16702	99	21	effective	effective	ADJ
fbem-16702	99	22	brand	brand	NOUN
fbem-16702	99	23	positioning	positioning	NOUN
fbem-16702	99	24	gain	gain	VERB
fbem-16702	99	25	a	a	DET
fbem-16702	99	26	deeper	deep	ADJ
fbem-16702	99	27	understanding	understanding	NOUN
fbem-16702	99	28	of	of	ADP
fbem-16702	99	29	the	the	DET
fbem-16702	99	30	audience	audience	NOUN
fbem-16702	99	31	and	and	CCONJ
fbem-16702	99	32	create	create	VERB
fbem-16702	99	33	attractive	attractive	ADJ
fbem-16702	99	34	and	and	CCONJ
fbem-16702	99	35	consistent	consistent	ADJ
fbem-16702	99	36	content	content	NOUN
fbem-16702	99	37	enhance	enhance	VERB
fbem-16702	99	38	brand	brand	NOUN
fbem-16702	99	39	awareness	awareness	NOUN
fbem-16702	99	40	and	and	CCONJ
fbem-16702	99	41	trust	trust	NOUN
fbem-16702	99	42	,	,	PUNCT
fbem-16702	99	43	thereby	thereby	ADV
fbem-16702	99	44	increasing	increase	VERB
fbem-16702	99	45	willingness	willingness	NOUN
fbem-16702	99	46	to	to	PART
fbem-16702	99	47	pay	pay	VERB
fbem-16702	99	48	creating	create	VERB
fbem-16702	99	49	emotional	emotional	ADJ
fbem-16702	99	50	connections	connection	NOUN
fbem-16702	99	51	establishing	establish	VERB
fbem-16702	99	52	emotional	emotional	ADJ
fbem-16702	99	53	connections	connection	NOUN
fbem-16702	99	54	with	with	ADP
fbem-16702	99	55	consumers	consumer	NOUN
fbem-16702	99	56	through	through	ADP
fbem-16702	99	57	storytelling	storytelling	NOUN
fbem-16702	99	58	,	,	PUNCT
fbem-16702	99	59	emotional	emotional	ADJ
fbem-16702	99	60	advertising	advertising	NOUN
fbem-16702	99	61	,	,	PUNCT
fbem-16702	99	62	and	and	CCONJ
fbem-16702	99	63	other	other	ADJ
fbem-16702	99	64	means	mean	NOUN
fbem-16702	99	65	enhance	enhance	VERB
fbem-16702	99	66	consumer	consumer	NOUN
fbem-16702	99	67	emotional	emotional	ADJ
fbem-16702	99	68	dependence	dependence	NOUN
fbem-16702	99	69	on	on	ADP
fbem-16702	99	70	the	the	DET
fbem-16702	99	71	brand	brand	NOUN
fbem-16702	99	72	and	and	CCONJ
fbem-16702	99	73	increase	increase	VERB
fbem-16702	99	74	willingness	willingness	NOUN
fbem-16702	99	75	to	to	PART
fbem-16702	99	76	pay	pay	VERB
fbem-16702	99	77	provide	provide	VERB
fbem-16702	99	78	personalized	personalized	ADJ
fbem-16702	99	79	experience	experience	NOUN
fbem-16702	99	80	utilizing	utilize	VERB
fbem-16702	99	81	technology	technology	NOUN
fbem-16702	99	82	to	to	PART
fbem-16702	99	83	provide	provide	VERB
fbem-16702	99	84	consumers	consumer	NOUN
fbem-16702	99	85	with	with	ADP
fbem-16702	99	86	customized	customized	ADJ
fbem-16702	99	87	product	product	NOUN
fbem-16702	99	88	or	or	CCONJ
fbem-16702	99	89	service	service	NOUN
fbem-16702	99	90	experiences	experience	NOUN
fbem-16702	99	91	personalized	personalize	VERB
fbem-16702	99	92	experience	experience	NOUN
fbem-16702	99	93	increases	increase	VERB
fbem-16702	99	94	consumer	consumer	NOUN
fbem-16702	99	95	satisfaction	satisfaction	NOUN
fbem-16702	99	96	and	and	CCONJ
fbem-16702	99	97	loyalty	loyalty	NOUN
fbem-16702	99	98	,	,	PUNCT
fbem-16702	99	99	enhances	enhance	VERB
fbem-16702	99	100	willingness	willingness	NOUN
fbem-16702	99	101	to	to	PART
fbem-16702	99	102	pay	pay	VERB
fbem-16702	99	103	implementing	implement	VERB
fbem-16702	99	104	loyalty	loyalty	NOUN
fbem-16702	99	105	programs	program	NOUN
fbem-16702	99	106	reward	reward	VERB
fbem-16702	99	107	consumers	consumer	NOUN
fbem-16702	99	108	for	for	ADP
fbem-16702	99	109	continuous	continuous	ADJ
fbem-16702	99	110	purchasing	purchase	VERB
fbem-16702	99	111	behavior	behavior	NOUN
fbem-16702	99	112	through	through	ADP
fbem-16702	99	113	points	point	NOUN
fbem-16702	99	114	,	,	PUNCT
fbem-16702	99	115	membership	membership	NOUN
fbem-16702	99	116	discounts	discount	NOUN
fbem-16702	99	117	,	,	PUNCT
fbem-16702	99	118	and	and	CCONJ
fbem-16702	99	119	other	other	ADJ
fbem-16702	99	120	means	mean	NOUN
fbem-16702	99	121	increase	increase	VERB
fbem-16702	99	122	consumer	consumer	NOUN
fbem-16702	99	123	repurchase	repurchase	NOUN
fbem-16702	99	124	rate	rate	NOUN
fbem-16702	99	125	,	,	PUNCT
fbem-16702	99	126	increase	increase	VERB
fbem-16702	99	127	payment	payment	NOUN
fbem-16702	99	128	willingness	willingness	NOUN
fbem-16702	99	129	and	and	CCONJ
fbem-16702	99	130	brand	brand	NOUN
fbem-16702	99	131	loyalty	loyalty	NOUN
fbem-16702	99	132	in	in	ADP
fbem-16702	99	133	the	the	DET
fbem-16702	99	134	social	social	ADJ
fbem-16702	99	135	media	medium	NOUN
fbem-16702	99	136	environment	environment	NOUN
fbem-16702	99	137	,	,	PUNCT
fbem-16702	99	138	the	the	DET
fbem-16702	99	139	speed	speed	NOUN
fbem-16702	99	140	of	of	ADP
fbem-16702	99	141	market	market	NOUN
fbem-16702	99	142	and	and	CCONJ
fbem-16702	99	143	competitor	competitor	NOUN
fbem-16702	99	144	changes	change	NOUN
fbem-16702	99	145	is	be	AUX
fbem-16702	99	146	accelerating	accelerate	VERB
fbem-16702	99	147	.	.	PUNCT
fbem-16702	100	1	enterprises	enterprise	NOUN
fbem-16702	100	2	should	should	AUX
fbem-16702	100	3	always	always	ADV
fbem-16702	100	4	pay	pay	VERB
fbem-16702	100	5	attention	attention	NOUN
fbem-16702	100	6	to	to	ADP
fbem-16702	100	7	the	the	DET
fbem-16702	100	8	dynamics	dynamic	NOUN
fbem-16702	100	9	of	of	ADP
fbem-16702	100	10	competitors	competitor	NOUN
fbem-16702	100	11	and	and	CCONJ
fbem-16702	100	12	market	market	NOUN
fbem-16702	100	13	trends	trend	NOUN
fbem-16702	100	14	,	,	PUNCT
fbem-16702	100	15	adjust	adjust	VERB
fbem-16702	100	16	brand	brand	NOUN
fbem-16702	100	17	positioning	positioning	NOUN
fbem-16702	100	18	and	and	CCONJ
fbem-16702	100	19	marketing	marketing	NOUN
fbem-16702	100	20	strategies	strategy	NOUN
fbem-16702	100	21	in	in	ADP
fbem-16702	100	22	a	a	DET
fbem-16702	100	23	timely	timely	ADJ
fbem-16702	100	24	manner	manner	NOUN
fbem-16702	100	25	to	to	PART
fbem-16702	100	26	adapt	adapt	VERB
fbem-16702	100	27	to	to	ADP
fbem-16702	100	28	market	market	NOUN
fbem-16702	100	29	changes	change	NOUN
fbem-16702	100	30	.	.	PUNCT
fbem-16702	101	1	meanwhile	meanwhile	ADV
fbem-16702	101	2	,	,	PUNCT
fbem-16702	101	3	focusing	focus	VERB
fbem-16702	101	4	on	on	ADP
fbem-16702	101	5	emerging	emerge	VERB
fbem-16702	101	6	technologies	technology	NOUN
fbem-16702	101	7	and	and	CCONJ
fbem-16702	101	8	innovative	innovative	ADJ
fbem-16702	101	9	applications	application	NOUN
fbem-16702	101	10	can	can	AUX
fbem-16702	101	11	also	also	ADV
fbem-16702	101	12	bring	bring	VERB
fbem-16702	101	13	new	new	ADJ
fbem-16702	101	14	opportunities	opportunity	NOUN
fbem-16702	101	15	and	and	CCONJ
fbem-16702	101	16	competitive	competitive	ADJ
fbem-16702	101	17	advantages	advantage	NOUN
fbem-16702	101	18	to	to	ADP
fbem-16702	101	19	enterprises	enterprise	NOUN
fbem-16702	101	20	.	.	PUNCT
fbem-16702	102	1	5	5	X
fbem-16702	102	2	.	.	X
fbem-16702	102	3	conclusions	conclusion	NOUN
fbem-16702	102	4	in	in	ADP
fbem-16702	102	5	the	the	DET
fbem-16702	102	6	digital	digital	ADJ
fbem-16702	102	7	age	age	NOUN
fbem-16702	102	8	,	,	PUNCT
fbem-16702	102	9	social	social	ADJ
fbem-16702	102	10	media	medium	NOUN
fbem-16702	102	11	has	have	AUX
fbem-16702	102	12	become	become	VERB
fbem-16702	102	13	the	the	DET
fbem-16702	102	14	main	main	ADJ
fbem-16702	102	15	place	place	NOUN
fbem-16702	102	16	for	for	SCONJ
fbem-16702	102	17	brands	brand	NOUN
fbem-16702	102	18	to	to	PART
fbem-16702	102	19	interact	interact	VERB
fbem-16702	102	20	with	with	ADP
fbem-16702	102	21	consumers	consumer	NOUN
fbem-16702	102	22	,	,	PUNCT
fbem-16702	102	23	exerting	exert	VERB
fbem-16702	102	24	a	a	DET
fbem-16702	102	25	profound	profound	ADJ
fbem-16702	102	26	impact	impact	NOUN
fbem-16702	102	27	on	on	ADP
fbem-16702	102	28	consumer	consumer	NOUN
fbem-16702	102	29	decision	decision	NOUN
fbem-16702	102	30	-	-	PUNCT
fbem-16702	102	31	making	making	NOUN
fbem-16702	102	32	and	and	CCONJ
fbem-16702	102	33	willingness	willingness	NOUN
fbem-16702	102	34	to	to	PART
fbem-16702	102	35	pay	pay	VERB
fbem-16702	102	36	.	.	PUNCT
fbem-16702	103	1	the	the	DET
fbem-16702	103	2	importance	importance	NOUN
fbem-16702	103	3	and	and	CCONJ
fbem-16702	103	4	challenge	challenge	NOUN
fbem-16702	103	5	of	of	ADP
fbem-16702	103	6	brand	brand	NOUN
fbem-16702	103	7	positioning	positioning	NOUN
fbem-16702	103	8	in	in	ADP
fbem-16702	103	9	the	the	DET
fbem-16702	103	10	social	social	ADJ
fbem-16702	103	11	media	medium	NOUN
fbem-16702	103	12	environment	environment	NOUN
fbem-16702	103	13	are	be	AUX
fbem-16702	103	14	becoming	become	VERB
fbem-16702	103	15	increasingly	increasingly	ADV
fbem-16702	103	16	prominent	prominent	ADJ
fbem-16702	103	17	.	.	PUNCT
fbem-16702	104	1	this	this	DET
fbem-16702	104	2	article	article	NOUN
fbem-16702	104	3	explores	explore	VERB
fbem-16702	104	4	multiple	multiple	ADJ
fbem-16702	104	5	aspects	aspect	NOUN
fbem-16702	104	6	of	of	ADP
fbem-16702	104	7	how	how	SCONJ
fbem-16702	104	8	brand	brand	NOUN
fbem-16702	104	9	positioning	positioning	NOUN
fbem-16702	104	10	affects	affect	VERB
fbem-16702	104	11	consumer	consumer	NOUN
fbem-16702	104	12	willingness	willingness	NOUN
fbem-16702	104	13	to	to	PART
fbem-16702	104	14	pay	pay	VERB
fbem-16702	104	15	,	,	PUNCT
fbem-16702	104	16	including	include	VERB
fbem-16702	104	17	the	the	DET
fbem-16702	104	18	establishment	establishment	NOUN
fbem-16702	104	19	of	of	ADP
fbem-16702	104	20	brand	brand	NOUN
fbem-16702	104	21	positioning	positioning	NOUN
fbem-16702	104	22	and	and	CCONJ
fbem-16702	104	23	consumer	consumer	NOUN
fbem-16702	104	24	trust	trust	NOUN
fbem-16702	104	25	,	,	PUNCT
fbem-16702	104	26	shaping	shape	VERB
fbem-16702	104	27	consumer	consumer	NOUN
fbem-16702	104	28	perceived	perceive	VERB
fbem-16702	104	29	value	value	NOUN
fbem-16702	104	30	,	,	PUNCT
fbem-16702	104	31	and	and	CCONJ
fbem-16702	104	32	the	the	DET
fbem-16702	104	33	impact	impact	NOUN
fbem-16702	104	34	of	of	ADP
fbem-16702	104	35	consumer	consumer	NOUN
fbem-16702	104	36	loyalty	loyalty	NOUN
fbem-16702	104	37	.	.	PUNCT
fbem-16702	105	1	meanwhile	meanwhile	ADV
fbem-16702	105	2	,	,	PUNCT
fbem-16702	105	3	this	this	DET
fbem-16702	105	4	article	article	NOUN
fbem-16702	105	5	provides	provide	VERB
fbem-16702	105	6	practical	practical	ADJ
fbem-16702	105	7	suggestions	suggestion	NOUN
fbem-16702	105	8	aimed	aim	VERB
fbem-16702	105	9	at	at	ADP
fbem-16702	105	10	helping	help	VERB
fbem-16702	105	11	businesses	business	NOUN
fbem-16702	105	12	effectively	effectively	ADV
fbem-16702	105	13	position	position	VERB
fbem-16702	105	14	their	their	PRON
fbem-16702	105	15	brands	brand	NOUN
fbem-16702	105	16	through	through	ADP
fbem-16702	105	17	social	social	ADJ
fbem-16702	105	18	media	medium	NOUN
fbem-16702	105	19	and	and	CCONJ
fbem-16702	105	20	increasing	increase	VERB
fbem-16702	105	21	consumer	consumer	NOUN
fbem-16702	105	22	willingness	willingness	NOUN
fbem-16702	105	23	to	to	PART
fbem-16702	105	24	pay	pay	VERB
fbem-16702	105	25	.	.	PUNCT
fbem-16702	106	1	a	a	DET
fbem-16702	106	2	clear	clear	ADJ
fbem-16702	106	3	,	,	PUNCT
fbem-16702	106	4	consistent	consistent	ADJ
fbem-16702	106	5	,	,	PUNCT
fbem-16702	106	6	and	and	CCONJ
fbem-16702	106	7	authentic	authentic	ADJ
fbem-16702	106	8	brand	brand	NOUN
fbem-16702	106	9	positioning	positioning	NOUN
fbem-16702	106	10	can	can	AUX
fbem-16702	106	11	increase	increase	VERB
fbem-16702	106	12	consumer	consumer	NOUN
fbem-16702	106	13	awareness	awareness	NOUN
fbem-16702	106	14	and	and	CCONJ
fbem-16702	106	15	trust	trust	NOUN
fbem-16702	106	16	in	in	ADP
fbem-16702	106	17	the	the	DET
fbem-16702	106	18	brand	brand	NOUN
fbem-16702	106	19	,	,	PUNCT
fbem-16702	106	20	thereby	thereby	ADV
fbem-16702	106	21	increasing	increase	VERB
fbem-16702	106	22	their	their	PRON
fbem-16702	106	23	willingness	willingness	NOUN
fbem-16702	106	24	to	to	PART
fbem-16702	106	25	pay	pay	VERB
fbem-16702	106	26	.	.	PUNCT
fbem-16702	107	1	enterprises	enterprise	NOUN
fbem-16702	107	2	should	should	AUX
fbem-16702	107	3	fully	fully	ADV
fbem-16702	107	4	utilize	utilize	VERB
fbem-16702	107	5	the	the	DET
fbem-16702	107	6	characteristics	characteristic	NOUN
fbem-16702	107	7	and	and	CCONJ
fbem-16702	107	8	advantages	advantage	NOUN
fbem-16702	107	9	of	of	ADP
fbem-16702	107	10	social	social	ADJ
fbem-16702	107	11	media	medium	NOUN
fbem-16702	107	12	to	to	PART
fbem-16702	107	13	interact	interact	VERB
fbem-16702	107	14	and	and	CCONJ
fbem-16702	107	15	communicate	communicate	VERB
fbem-16702	107	16	with	with	ADP
fbem-16702	107	17	their	their	PRON
fbem-16702	107	18	target	target	NOUN
fbem-16702	107	19	audience	audience	NOUN
fbem-16702	107	20	,	,	PUNCT
fbem-16702	107	21	in	in	ADP
fbem-16702	107	22	order	order	NOUN
fbem-16702	107	23	to	to	PART
fbem-16702	107	24	establish	establish	VERB
fbem-16702	107	25	a	a	DET
fbem-16702	107	26	deep	deep	ADJ
fbem-16702	107	27	brand	brand	NOUN
fbem-16702	107	28	relationship	relationship	NOUN
fbem-16702	107	29	.	.	PUNCT
fbem-16702	108	1	by	by	ADP
fbem-16702	108	2	shaping	shape	VERB
fbem-16702	108	3	brand	brand	NOUN
fbem-16702	108	4	uniqueness	uniqueness	NOUN
fbem-16702	108	5	,	,	PUNCT
fbem-16702	108	6	establishing	establish	VERB
fbem-16702	108	7	brand	brand	NOUN
fbem-16702	108	8	trust	trust	NOUN
fbem-16702	108	9	,	,	PUNCT
fbem-16702	108	10	and	and	CCONJ
fbem-16702	108	11	creating	create	VERB
fbem-16702	108	12	emotional	emotional	ADJ
fbem-16702	108	13	connections	connection	NOUN
fbem-16702	108	14	,	,	PUNCT
fbem-16702	108	15	companies	company	NOUN
fbem-16702	108	16	can	can	AUX
fbem-16702	108	17	effectively	effectively	ADV
fbem-16702	108	18	enhance	enhance	VERB
fbem-16702	108	19	consumer	consumer	NOUN
fbem-16702	108	20	willingness	willingness	NOUN
fbem-16702	108	21	to	to	PART
fbem-16702	108	22	pay	pay	VERB
fbem-16702	108	23	.	.	PUNCT
fbem-16702	109	1	in	in	ADP
fbem-16702	109	2	summary	summary	NOUN
fbem-16702	109	3	,	,	PUNCT
fbem-16702	109	4	the	the	DET
fbem-16702	109	5	impact	impact	NOUN
fbem-16702	109	6	of	of	ADP
fbem-16702	109	7	brand	brand	NOUN
fbem-16702	109	8	positioning	positioning	NOUN
fbem-16702	109	9	on	on	ADP
fbem-16702	109	10	consumer	consumer	NOUN
fbem-16702	109	11	willingness	willingness	NOUN
fbem-16702	109	12	to	to	PART
fbem-16702	109	13	pay	pay	VERB
fbem-16702	109	14	in	in	ADP
fbem-16702	109	15	the	the	DET
fbem-16702	109	16	social	social	ADJ
fbem-16702	109	17	media	medium	NOUN
fbem-16702	109	18	environment	environment	NOUN
fbem-16702	109	19	can	can	AUX
fbem-16702	109	20	not	not	PART
fbem-16702	109	21	be	be	AUX
fbem-16702	109	22	ignored	ignore	VERB
fbem-16702	109	23	.	.	PUNCT
fbem-16702	110	1	enterprises	enterprise	NOUN
fbem-16702	110	2	should	should	AUX
fbem-16702	110	3	actively	actively	ADV
fbem-16702	110	4	respond	respond	VERB
fbem-16702	110	5	to	to	ADP
fbem-16702	110	6	challenges	challenge	NOUN
fbem-16702	110	7	,	,	PUNCT
fbem-16702	110	8	seize	seize	VERB
fbem-16702	110	9	opportunities	opportunity	NOUN
fbem-16702	110	10	,	,	PUNCT
fbem-16702	110	11	and	and	CCONJ
fbem-16702	110	12	enhance	enhance	VERB
fbem-16702	110	13	consumer	consumer	NOUN
fbem-16702	110	14	willingness	willingness	NOUN
fbem-16702	110	15	to	to	PART
fbem-16702	110	16	pay	pay	VERB
fbem-16702	110	17	217	217	NUM
fbem-16702	110	18	through	through	ADP
fbem-16702	110	19	effective	effective	ADJ
fbem-16702	110	20	brand	brand	NOUN
fbem-16702	110	21	positioning	positioning	NOUN
fbem-16702	110	22	strategies	strategy	NOUN
fbem-16702	110	23	,	,	PUNCT
fbem-16702	110	24	in	in	ADP
fbem-16702	110	25	order	order	NOUN
fbem-16702	110	26	to	to	PART
fbem-16702	110	27	achieve	achieve	VERB
fbem-16702	110	28	long	long	ADJ
fbem-16702	110	29	-	-	PUNCT
fbem-16702	110	30	term	term	NOUN
fbem-16702	110	31	development	development	NOUN
fbem-16702	110	32	and	and	CCONJ
fbem-16702	110	33	success	success	NOUN
fbem-16702	110	34	of	of	ADP
fbem-16702	110	35	the	the	DET
fbem-16702	110	36	brand	brand	NOUN
fbem-16702	110	37	.	.	PUNCT
fbem-16702	111	1	references	reference	NOUN
fbem-16702	111	2	[	[	X
fbem-16702	111	3	1	1	NUM
fbem-16702	111	4	]	]	X
fbem-16702	111	5	istanbulluoglu	istanbulluoglu	NOUN
fbem-16702	111	6	,	,	PUNCT
fbem-16702	111	7	doga	doga	PROPN
fbem-16702	111	8	.	.	PUNCT
fbem-16702	112	1	complaint	complaint	PROPN
fbem-16702	112	2	handling	handle	VERB
fbem-16702	112	3	on	on	ADP
fbem-16702	112	4	social	social	ADJ
fbem-16702	112	5	media	medium	NOUN
fbem-16702	112	6	:	:	PUNCT
fbem-16702	112	7	the	the	DET
fbem-16702	112	8	impact	impact	NOUN
fbem-16702	112	9	of	of	ADP
fbem-16702	112	10	multiple	multiple	ADJ
fbem-16702	112	11	response	response	NOUN
fbem-16702	112	12	times	time	NOUN
fbem-16702	112	13	on	on	ADP
fbem-16702	112	14	consumer	consumer	NOUN
fbem-16702	112	15	satisfaction[j	satisfaction[j	PROPN
fbem-16702	112	16	]	]	PUNCT
fbem-16702	112	17	.	.	PUNCT
fbem-16702	113	1	computers	computer	NOUN
fbem-16702	113	2	in	in	ADP
fbem-16702	113	3	human	human	ADJ
fbem-16702	113	4	behavior	behavior	NOUN
fbem-16702	113	5	,	,	PUNCT
fbem-16702	113	6	2017	2017	NUM
fbem-16702	113	7	,	,	PUNCT
fbem-16702	113	8	74	74	NUM
fbem-16702	113	9	(	(	PUNCT
fbem-16702	113	10	sep	sep	PROPN
fbem-16702	113	11	.	.	PUNCT
fbem-16702	113	12	):	):	PUNCT
fbem-16702	113	13	72	72	NUM
fbem-16702	113	14	-	-	SYM
fbem-16702	113	15	82	82	NUM
fbem-16702	113	16	.	.	PUNCT
fbem-16702	114	1	[	[	X
fbem-16702	114	2	2	2	NUM
fbem-16702	114	3	]	]	X
fbem-16702	114	4	dimitriu	dimitriu	PROPN
fbem-16702	114	5	r	r	NOUN
fbem-16702	114	6	,	,	PUNCT
fbem-16702	114	7	guesalaga	guesalaga	NOUN
fbem-16702	114	8	r.	r.	PROPN
fbem-16702	114	9	consumers	consumer	NOUN
fbem-16702	114	10	'	'	PART
fbem-16702	114	11	social	social	ADJ
fbem-16702	114	12	media	medium	NOUN
fbem-16702	114	13	brand	brand	NOUN
fbem-16702	114	14	behaviors	behavior	NOUN
fbem-16702	114	15	:	:	PUNCT
fbem-16702	114	16	uncovering	uncover	VERB
fbem-16702	114	17	underlying	underlie	VERB
fbem-16702	114	18	motivators	motivator	NOUN
fbem-16702	114	19	and	and	CCONJ
fbem-16702	114	20	deriving	derive	VERB
fbem-16702	114	21	meaningful	meaningful	ADJ
fbem-16702	114	22	consumer	consumer	NOUN
fbem-16702	114	23	segments[j	segments[j	NOUN
fbem-16702	114	24	]	]	PUNCT
fbem-16702	114	25	.	.	PUNCT
fbem-16702	115	1	psychology	psychology	NOUN
fbem-16702	115	2	&	&	CCONJ
fbem-16702	115	3	marketing	marketing	PROPN
fbem-16702	115	4	,	,	PUNCT
fbem-16702	115	5	2017	2017	NUM
fbem-16702	115	6	,	,	PUNCT
fbem-16702	115	7	34(5):580	34(5):580	NOUN
fbem-16702	115	8	-	-	SYM
fbem-16702	115	9	592	592	NUM
fbem-16702	115	10	.	.	PUNCT
fbem-16702	116	1	[	[	X
fbem-16702	116	2	3	3	X
fbem-16702	116	3	]	]	X
fbem-16702	116	4	melancon	melancon	PROPN
fbem-16702	116	5	j	j	PROPN
fbem-16702	116	6	p	p	PROPN
fbem-16702	116	7	,	,	PUNCT
fbem-16702	116	8	dalakas	dalakas	PROPN
fbem-16702	116	9	v.	v.	ADP
fbem-16702	116	10	consumer	consumer	NOUN
fbem-16702	116	11	social	social	ADJ
fbem-16702	116	12	voice	voice	NOUN
fbem-16702	116	13	in	in	ADP
fbem-16702	116	14	the	the	DET
fbem-16702	116	15	age	age	NOUN
fbem-16702	116	16	of	of	ADP
fbem-16702	116	17	social	social	ADJ
fbem-16702	116	18	media	medium	NOUN
fbem-16702	116	19	:	:	PUNCT
fbem-16702	116	20	segmentation	segmentation	NOUN
fbem-16702	116	21	profiles	profile	NOUN
fbem-16702	116	22	and	and	CCONJ
fbem-16702	116	23	relationship	relationship	NOUN
fbem-16702	116	24	marketing	marketing	NOUN
fbem-16702	116	25	strategies[j	strategies[j	NOUN
fbem-16702	116	26	]	]	PUNCT
fbem-16702	116	27	.	.	PUNCT
fbem-16702	117	1	business	business	NOUN
fbem-16702	117	2	horizons	horizon	NOUN
fbem-16702	117	3	,	,	PUNCT
fbem-16702	117	4	2018	2018	NUM
fbem-16702	117	5	,	,	PUNCT
fbem-16702	117	6	61(1):157	61(1):157	NUM
fbem-16702	117	7	-	-	SYM
fbem-16702	117	8	167	167	NUM
fbem-16702	117	9	.	.	PUNCT
fbem-16702	118	1	[	[	X
fbem-16702	118	2	4	4	X
fbem-16702	118	3	]	]	PUNCT
fbem-16702	118	4	griffith	griffith	PROPN
fbem-16702	118	5	d	d	PROPN
fbem-16702	118	6	a	a	PROPN
fbem-16702	118	7	,	,	PUNCT
fbem-16702	118	8	lee	lee	PROPN
fbem-16702	118	9	h	h	PROPN
fbem-16702	118	10	s	s	PROPN
fbem-16702	118	11	,	,	PUNCT
fbem-16702	118	12	yalcinkaya	yalcinkaya	PROPN
fbem-16702	118	13	g.	g.	VERB
fbem-16702	118	14	the	the	DET
fbem-16702	118	15	use	use	NOUN
fbem-16702	118	16	of	of	ADP
fbem-16702	118	17	social	social	ADJ
fbem-16702	118	18	media	medium	NOUN
fbem-16702	118	19	and	and	CCONJ
fbem-16702	118	20	the	the	DET
fbem-16702	118	21	prevalence	prevalence	NOUN
fbem-16702	118	22	of	of	ADP
fbem-16702	118	23	depression	depression	NOUN
fbem-16702	118	24	:	:	PUNCT
fbem-16702	118	25	a	a	DET
fbem-16702	118	26	multi	multi	ADJ
fbem-16702	118	27	-	-	ADJ
fbem-16702	118	28	country	country	ADJ
fbem-16702	118	29	examination	examination	NOUN
fbem-16702	118	30	of	of	ADP
fbem-16702	118	31	value	value	NOUN
fbem-16702	118	32	co	co	NOUN
fbem-16702	118	33	-	-	NOUN
fbem-16702	118	34	creation	creation	NOUN
fbem-16702	118	35	and	and	CCONJ
fbem-16702	118	36	consumer	consumer	NOUN
fbem-16702	118	37	well	well	ADV
fbem-16702	118	38	-	-	PUNCT
fbem-16702	118	39	being[j	being[j	NOUN
fbem-16702	118	40	]	]	PUNCT
fbem-16702	118	41	.	.	PUNCT
fbem-16702	119	1	international	international	ADJ
fbem-16702	119	2	marketing	marketing	NOUN
fbem-16702	119	3	review	review	NOUN
fbem-16702	119	4	,	,	PUNCT
fbem-16702	119	5	2022(1):39	2022(1):39	NUM
fbem-16702	119	6	.	.	PUNCT
fbem-16702	120	1	[	[	X
fbem-16702	120	2	5	5	X
fbem-16702	120	3	]	]	PUNCT
fbem-16702	120	4	swani	swani	PROPN
fbem-16702	120	5	k	k	PROPN
fbem-16702	120	6	,	,	PUNCT
fbem-16702	120	7	milne	milne	PROPN
fbem-16702	120	8	g	g	PROPN
fbem-16702	120	9	r	r	PROPN
fbem-16702	120	10	,	,	PUNCT
fbem-16702	120	11	brown	brown	PROPN
fbem-16702	120	12	b	b	PROPN
fbem-16702	120	13	p	p	PROPN
fbem-16702	120	14	,	,	PUNCT
fbem-16702	120	15	et	et	PROPN
fbem-16702	120	16	al	al	PROPN
fbem-16702	120	17	.	.	PUNCT
fbem-16702	121	1	what	what	PRON
fbem-16702	121	2	messages	message	NOUN
fbem-16702	121	3	to	to	PART
fbem-16702	121	4	post	post	VERB
fbem-16702	121	5	?	?	PUNCT
fbem-16702	121	6	evaluating	evaluate	VERB
fbem-16702	121	7	the	the	DET
fbem-16702	121	8	popularity	popularity	NOUN
fbem-16702	121	9	of	of	ADP
fbem-16702	121	10	social	social	ADJ
fbem-16702	121	11	media	medium	NOUN
fbem-16702	121	12	communications	communication	NOUN
fbem-16702	121	13	in	in	ADP
fbem-16702	121	14	business	business	NOUN
fbem-16702	121	15	versus	versus	ADP
fbem-16702	121	16	consumer	consumer	NOUN
fbem-16702	121	17	markets[j	markets[j	NOUN
fbem-16702	121	18	]	]	PUNCT
fbem-16702	121	19	.	.	PUNCT
fbem-16702	122	1	industrial	industrial	ADJ
fbem-16702	122	2	marketing	marketing	NOUN
fbem-16702	122	3	management	management	NOUN
fbem-16702	122	4	,	,	PUNCT
fbem-16702	122	5	2017	2017	NUM
fbem-16702	122	6	,	,	PUNCT
fbem-16702	122	7	62(apr	62(apr	NOUN
fbem-16702	122	8	.	.	PUNCT
fbem-16702	123	1	):	):	PUNCT
fbem-16702	123	2	77	77	NUM
fbem-16702	123	3	-	-	SYM
fbem-16702	123	4	87	87	NUM
fbem-16702	123	5	.	.	PUNCT
fbem-16702	124	1	[	[	X
fbem-16702	124	2	6	6	NUM
fbem-16702	124	3	]	]	PUNCT
fbem-16702	124	4	mosteller	mosteller	NOUN
fbem-16702	124	5	j	j	PROPN
fbem-16702	124	6	,	,	PUNCT
fbem-16702	124	7	poddar	poddar	ADJ
fbem-16702	124	8	a.	a.	NOUN
fbem-16702	124	9	to	to	PART
fbem-16702	124	10	share	share	VERB
fbem-16702	124	11	and	and	CCONJ
fbem-16702	124	12	protect	protect	VERB
fbem-16702	124	13	:	:	PUNCT
fbem-16702	124	14	using	use	VERB
fbem-16702	124	15	regulatory	regulatory	ADJ
fbem-16702	124	16	focus	focus	NOUN
fbem-16702	124	17	theory	theory	NOUN
fbem-16702	124	18	to	to	PART
fbem-16702	124	19	examine	examine	VERB
fbem-16702	124	20	the	the	DET
fbem-16702	124	21	privacy	privacy	NOUN
fbem-16702	124	22	paradox	paradox	NOUN
fbem-16702	124	23	of	of	ADP
fbem-16702	124	24	consumers	consumer	NOUN
fbem-16702	124	25	'	'	PART
fbem-16702	124	26	social	social	ADJ
fbem-16702	124	27	media	medium	NOUN
fbem-16702	124	28	engagement	engagement	NOUN
fbem-16702	124	29	and	and	CCONJ
fbem-16702	124	30	online	online	PROPN
fbem-16702	124	31	privacy	privacy	PROPN
fbem-16702	124	32	protection	protection	PROPN
fbem-16702	124	33	behaviors[j	behaviors[j	PROPN
fbem-16702	124	34	]	]	PUNCT
fbem-16702	124	35	.	.	PUNCT
fbem-16702	125	1	journal	journal	PROPN
fbem-16702	125	2	of	of	ADP
fbem-16702	125	3	interactive	interactive	ADJ
fbem-16702	125	4	marketing	marketing	NOUN
fbem-16702	125	5	,	,	PUNCT
fbem-16702	125	6	2017	2017	NUM
fbem-16702	125	7	,	,	PUNCT
fbem-16702	125	8	39(aug	39(aug	NOUN
fbem-16702	125	9	.	.	PUNCT
fbem-16702	126	1	):	):	PUNCT
fbem-16702	126	2	27	27	NUM
fbem-16702	126	3	-	-	SYM
fbem-16702	126	4	38	38	NUM
fbem-16702	126	5	.	.	PUNCT
fbem-16702	127	1	[	[	X
fbem-16702	127	2	7	7	X
fbem-16702	127	3	]	]	X
fbem-16702	127	4	upadhyay	upadhyay	PROPN
fbem-16702	127	5	y	y	PROPN
fbem-16702	127	6	,	,	PUNCT
fbem-16702	127	7	paul	paul	PROPN
fbem-16702	127	8	j	j	PROPN
fbem-16702	127	9	,	,	PUNCT
fbem-16702	127	10	baber	baber	PROPN
fbem-16702	127	11	r.	r.	PROPN
fbem-16702	127	12	effect	effect	PROPN
fbem-16702	127	13	of	of	ADP
fbem-16702	127	14	online	online	ADJ
fbem-16702	127	15	social	social	ADJ
fbem-16702	127	16	media	medium	NOUN
fbem-16702	127	17	marketing	marketing	NOUN
fbem-16702	127	18	efforts	effort	NOUN
fbem-16702	127	19	on	on	ADP
fbem-16702	127	20	customer	customer	NOUN
fbem-16702	127	21	response[j	response[j	PROPN
fbem-16702	127	22	]	]	PUNCT
fbem-16702	127	23	.	.	PUNCT
fbem-16702	128	1	journal	journal	PROPN
fbem-16702	128	2	of	of	ADP
fbem-16702	128	3	consumer	consumer	NOUN
fbem-16702	128	4	behaviour	behaviour	NOUN
fbem-16702	128	5	,	,	PUNCT
fbem-16702	128	6	2022(3):21	2022(3):21	NUM
fbem-16702	128	7	.	.	PUNCT
fbem-16702	129	1	[	[	X
fbem-16702	129	2	8	8	NUM
fbem-16702	129	3	]	]	X
fbem-16702	129	4	grewal	grewal	PROPN
fbem-16702	129	5	l	l	PROPN
fbem-16702	129	6	,	,	PUNCT
fbem-16702	129	7	stephen	stephen	PROPN
fbem-16702	129	8	a	a	DET
fbem-16702	129	9	t	t	PROPN
fbem-16702	129	10	,	,	PUNCT
fbem-16702	129	11	coleman	coleman	PROPN
fbem-16702	129	12	n	n	PROPN
fbem-16702	129	13	v.	v.	INTJ
fbem-16702	129	14	when	when	SCONJ
fbem-16702	129	15	posting	post	VERB
fbem-16702	129	16	about	about	ADP
fbem-16702	129	17	products	product	NOUN
fbem-16702	129	18	on	on	ADP
fbem-16702	129	19	social	social	ADJ
fbem-16702	129	20	media	medium	NOUN
fbem-16702	129	21	backfires	backfire	VERB
fbem-16702	129	22	:	:	PUNCT
fbem-16702	129	23	the	the	DET
fbem-16702	129	24	negative	negative	ADJ
fbem-16702	129	25	effects	effect	NOUN
fbem-16702	129	26	of	of	ADP
fbem-16702	129	27	consumer	consumer	NOUN
fbem-16702	129	28	identity	identity	NOUN
fbem-16702	129	29	signaling	signal	VERB
fbem-16702	129	30	on	on	ADP
fbem-16702	129	31	product	product	NOUN
fbem-16702	129	32	interest[j	interest[j	VERB
fbem-16702	129	33	]	]	PUNCT
fbem-16702	129	34	.	.	PUNCT
fbem-16702	130	1	journal	journal	PROPN
fbem-16702	130	2	of	of	ADP
fbem-16702	130	3	marketing	marketing	NOUN
fbem-16702	130	4	research	research	NOUN
fbem-16702	130	5	,	,	PUNCT
fbem-16702	130	6	2019	2019	NUM
fbem-16702	130	7	,	,	PUNCT
fbem-16702	130	8	56(2):197	56(2):197	PROPN
fbem-16702	130	9	-	-	SYM
fbem-16702	130	10	210	210	NUM
fbem-16702	130	11	.	.	PUNCT
fbem-16702	131	1	[	[	X
fbem-16702	131	2	9	9	NUM
fbem-16702	131	3	]	]	X
fbem-16702	131	4	kim	kim	PROPN
fbem-16702	131	5	n	n	CCONJ
fbem-16702	131	6	,	,	PUNCT
fbem-16702	131	7	kim	kim	PROPN
fbem-16702	131	8	w.	w.	PROPN
fbem-16702	131	9	do	do	AUX
fbem-16702	131	10	your	your	PRON
fbem-16702	131	11	social	social	ADJ
fbem-16702	131	12	media	medium	NOUN
fbem-16702	131	13	lead	lead	VERB
fbem-16702	131	14	you	you	PRON
fbem-16702	131	15	to	to	PART
fbem-16702	131	16	make	make	VERB
fbem-16702	131	17	social	social	ADJ
fbem-16702	131	18	deal	deal	NOUN
fbem-16702	131	19	purchases	purchase	NOUN
fbem-16702	131	20	?	?	PUNCT
fbem-16702	132	1	consumer	consumer	NOUN
fbem-16702	132	2	-	-	PUNCT
fbem-16702	132	3	generated	generate	VERB
fbem-16702	132	4	social	social	ADJ
fbem-16702	132	5	referrals	referral	NOUN
fbem-16702	132	6	for	for	ADP
fbem-16702	132	7	sales	sale	NOUN
fbem-16702	132	8	via	via	ADP
fbem-16702	132	9	social	social	ADJ
fbem-16702	132	10	commerce[j	commerce[j	NOUN
fbem-16702	132	11	]	]	PUNCT
fbem-16702	132	12	.	.	PUNCT
fbem-16702	133	1	international	international	ADJ
fbem-16702	133	2	journal	journal	PROPN
fbem-16702	133	3	of	of	ADP
fbem-16702	133	4	information	information	NOUN
fbem-16702	133	5	management	management	NOUN
fbem-16702	133	6	,	,	PUNCT
fbem-16702	133	7	2018	2018	NUM
fbem-16702	133	8	,	,	PUNCT
fbem-16702	133	9	39:38	39:38	NUM
fbem-16702	133	10	-	-	SYM
fbem-16702	133	11	48	48	NUM
fbem-16702	133	12	.	.	PUNCT