id	sid	tid	token	lemma	pos
fbem-16703	1	1	frontiers	frontier	NOUN
fbem-16703	1	2	in	in	ADP
fbem-16703	1	3	business	business	NOUN
fbem-16703	1	4	,	,	PUNCT
fbem-16703	1	5	economics	economic	NOUN
fbem-16703	1	6	and	and	CCONJ
fbem-16703	1	7	management	management	NOUN
fbem-16703	1	8	issn	issn	PROPN
fbem-16703	1	9	:	:	PUNCT
fbem-16703	1	10	2766	2766	NUM
fbem-16703	1	11	-	-	PUNCT
fbem-16703	1	12	824x	824x	NUM
fbem-16703	1	13	|	|	ADJ
fbem-16703	1	14	vol	vol	NOUN
fbem-16703	1	15	.	.	PROPN
fbem-16703	1	16	13	13	NUM
fbem-16703	1	17	,	,	PUNCT
fbem-16703	1	18	no	no	INTJ
fbem-16703	1	19	.	.	NOUN
fbem-16703	1	20	1	1	NUM
fbem-16703	1	21	,	,	PUNCT
fbem-16703	1	22	2024	2024	NUM
fbem-16703	1	23	218	218	NUM
fbem-16703	1	24	innovative	innovative	ADJ
fbem-16703	1	25	strategies	strategy	NOUN
fbem-16703	1	26	of	of	ADP
fbem-16703	1	27	mobile	mobile	ADJ
fbem-16703	1	28	game	game	NOUN
fbem-16703	1	29	marketing	marketing	NOUN
fbem-16703	1	30	in	in	ADP
fbem-16703	1	31	social	social	ADJ
fbem-16703	1	32	media	medium	NOUN
fbem-16703	1	33	environment	environment	NOUN
fbem-16703	1	34	weihan	weihan	PROPN
fbem-16703	1	35	wang	wang	PROPN
fbem-16703	1	36	qingdao	qingdao	PROPN
fbem-16703	1	37	jiaozhou	jiaozhou	PROPN
fbem-16703	1	38	yingzi	yingzi	PROPN
fbem-16703	1	39	private	private	ADJ
fbem-16703	1	40	school	school	NOUN
fbem-16703	1	41	,	,	PUNCT
fbem-16703	1	42	qingdao	qingdao	PROPN
fbem-16703	1	43	,	,	PUNCT
fbem-16703	1	44	china	china	PROPN
fbem-16703	1	45	abstract	abstract	PROPN
fbem-16703	1	46	:	:	PUNCT
fbem-16703	1	47	compared	compare	VERB
fbem-16703	1	48	with	with	ADP
fbem-16703	1	49	traditional	traditional	ADJ
fbem-16703	1	50	computer	computer	NOUN
fbem-16703	1	51	games	game	NOUN
fbem-16703	1	52	,	,	PUNCT
fbem-16703	1	53	mobile	mobile	ADJ
fbem-16703	1	54	games	game	NOUN
fbem-16703	1	55	have	have	VERB
fbem-16703	1	56	advantages	advantage	NOUN
fbem-16703	1	57	such	such	ADJ
fbem-16703	1	58	as	as	ADP
fbem-16703	1	59	portability	portability	NOUN
fbem-16703	1	60	,	,	PUNCT
fbem-16703	1	61	ease	ease	NOUN
fbem-16703	1	62	of	of	ADP
fbem-16703	1	63	use	use	NOUN
fbem-16703	1	64	,	,	PUNCT
fbem-16703	1	65	and	and	CCONJ
fbem-16703	1	66	fragmented	fragmented	ADJ
fbem-16703	1	67	time	time	NOUN
fbem-16703	1	68	utilization	utilization	NOUN
fbem-16703	1	69	,	,	PUNCT
fbem-16703	1	70	attracting	attract	VERB
fbem-16703	1	71	a	a	DET
fbem-16703	1	72	large	large	ADJ
fbem-16703	1	73	number	number	NOUN
fbem-16703	1	74	of	of	ADP
fbem-16703	1	75	users	user	NOUN
fbem-16703	1	76	.	.	PUNCT
fbem-16703	2	1	in	in	ADP
fbem-16703	2	2	the	the	DET
fbem-16703	2	3	current	current	ADJ
fbem-16703	2	4	era	era	NOUN
fbem-16703	2	5	where	where	SCONJ
fbem-16703	2	6	social	social	ADJ
fbem-16703	2	7	media	medium	NOUN
fbem-16703	2	8	and	and	CCONJ
fbem-16703	2	9	mobile	mobile	NOUN
fbem-16703	2	10	games	game	NOUN
fbem-16703	2	11	are	be	AUX
fbem-16703	2	12	intertwined	intertwine	VERB
fbem-16703	2	13	,	,	PUNCT
fbem-16703	2	14	effective	effective	ADJ
fbem-16703	2	15	mobile	mobile	ADJ
fbem-16703	2	16	game	game	NOUN
fbem-16703	2	17	marketing	marketing	NOUN
fbem-16703	2	18	in	in	ADP
fbem-16703	2	19	the	the	DET
fbem-16703	2	20	social	social	ADJ
fbem-16703	2	21	media	medium	NOUN
fbem-16703	2	22	environment	environment	NOUN
fbem-16703	2	23	has	have	AUX
fbem-16703	2	24	become	become	VERB
fbem-16703	2	25	a	a	DET
fbem-16703	2	26	topic	topic	NOUN
fbem-16703	2	27	worthy	worthy	ADJ
fbem-16703	2	28	of	of	ADP
fbem-16703	2	29	in	in	ADP
fbem-16703	2	30	-	-	PUNCT
fbem-16703	2	31	depth	depth	NOUN
fbem-16703	2	32	exploration	exploration	NOUN
fbem-16703	2	33	.	.	PUNCT
fbem-16703	3	1	the	the	DET
fbem-16703	3	2	article	article	NOUN
fbem-16703	3	3	provides	provide	VERB
fbem-16703	3	4	an	an	DET
fbem-16703	3	5	overview	overview	NOUN
fbem-16703	3	6	of	of	ADP
fbem-16703	3	7	the	the	DET
fbem-16703	3	8	current	current	ADJ
fbem-16703	3	9	situation	situation	NOUN
fbem-16703	3	10	of	of	ADP
fbem-16703	3	11	the	the	DET
fbem-16703	3	12	mobile	mobile	ADJ
fbem-16703	3	13	game	game	NOUN
fbem-16703	3	14	market	market	NOUN
fbem-16703	3	15	in	in	ADP
fbem-16703	3	16	the	the	DET
fbem-16703	3	17	social	social	ADJ
fbem-16703	3	18	media	medium	NOUN
fbem-16703	3	19	environment	environment	NOUN
fbem-16703	3	20	,	,	PUNCT
fbem-16703	3	21	emphasizing	emphasize	VERB
fbem-16703	3	22	the	the	DET
fbem-16703	3	23	importance	importance	NOUN
fbem-16703	3	24	of	of	ADP
fbem-16703	3	25	social	social	ADJ
fbem-16703	3	26	media	medium	NOUN
fbem-16703	3	27	in	in	ADP
fbem-16703	3	28	game	game	NOUN
fbem-16703	3	29	marketing	marketing	NOUN
fbem-16703	3	30	.	.	PUNCT
fbem-16703	4	1	next	next	ADV
fbem-16703	4	2	,	,	PUNCT
fbem-16703	4	3	the	the	DET
fbem-16703	4	4	challenges	challenge	NOUN
fbem-16703	4	5	and	and	CCONJ
fbem-16703	4	6	issues	issue	NOUN
fbem-16703	4	7	of	of	ADP
fbem-16703	4	8	current	current	ADJ
fbem-16703	4	9	mobile	mobile	ADJ
fbem-16703	4	10	game	game	NOUN
fbem-16703	4	11	marketing	marketing	NOUN
fbem-16703	4	12	in	in	ADP
fbem-16703	4	13	the	the	DET
fbem-16703	4	14	social	social	ADJ
fbem-16703	4	15	media	medium	NOUN
fbem-16703	4	16	environment	environment	NOUN
fbem-16703	4	17	were	be	AUX
fbem-16703	4	18	analyzed	analyze	VERB
fbem-16703	4	19	,	,	PUNCT
fbem-16703	4	20	including	include	VERB
fbem-16703	4	21	user	user	NOUN
fbem-16703	4	22	positioning	positioning	NOUN
fbem-16703	4	23	,	,	PUNCT
fbem-16703	4	24	content	content	NOUN
fbem-16703	4	25	creativity	creativity	NOUN
fbem-16703	4	26	,	,	PUNCT
fbem-16703	4	27	and	and	CCONJ
fbem-16703	4	28	interactive	interactive	ADJ
fbem-16703	4	29	participation	participation	NOUN
fbem-16703	4	30	.	.	PUNCT
fbem-16703	5	1	this	this	DET
fbem-16703	5	2	article	article	NOUN
fbem-16703	5	3	proposes	propose	VERB
fbem-16703	5	4	a	a	DET
fbem-16703	5	5	series	series	NOUN
fbem-16703	5	6	of	of	ADP
fbem-16703	5	7	innovative	innovative	ADJ
fbem-16703	5	8	strategies	strategy	NOUN
fbem-16703	5	9	to	to	PART
fbem-16703	5	10	address	address	VERB
fbem-16703	5	11	these	these	DET
fbem-16703	5	12	issues	issue	NOUN
fbem-16703	5	13	.	.	PUNCT
fbem-16703	6	1	these	these	DET
fbem-16703	6	2	strategies	strategy	NOUN
fbem-16703	6	3	aim	aim	VERB
fbem-16703	6	4	to	to	PART
fbem-16703	6	5	fully	fully	ADV
fbem-16703	6	6	utilize	utilize	VERB
fbem-16703	6	7	the	the	DET
fbem-16703	6	8	characteristics	characteristic	NOUN
fbem-16703	6	9	and	and	CCONJ
fbem-16703	6	10	advantages	advantage	NOUN
fbem-16703	6	11	of	of	ADP
fbem-16703	6	12	social	social	ADJ
fbem-16703	6	13	media	medium	NOUN
fbem-16703	6	14	,	,	PUNCT
fbem-16703	6	15	establish	establish	VERB
fbem-16703	6	16	closer	close	ADJ
fbem-16703	6	17	connections	connection	NOUN
fbem-16703	6	18	and	and	CCONJ
fbem-16703	6	19	interactions	interaction	NOUN
fbem-16703	6	20	with	with	ADP
fbem-16703	6	21	target	target	NOUN
fbem-16703	6	22	users	user	NOUN
fbem-16703	6	23	,	,	PUNCT
fbem-16703	6	24	and	and	CCONJ
fbem-16703	6	25	enhance	enhance	VERB
fbem-16703	6	26	the	the	DET
fbem-16703	6	27	visibility	visibility	NOUN
fbem-16703	6	28	and	and	CCONJ
fbem-16703	6	29	competitiveness	competitiveness	NOUN
fbem-16703	6	30	of	of	ADP
fbem-16703	6	31	mobile	mobile	ADJ
fbem-16703	6	32	games	game	NOUN
fbem-16703	6	33	.	.	PUNCT
fbem-16703	7	1	keywords	keyword	NOUN
fbem-16703	7	2	:	:	PUNCT
fbem-16703	7	3	social	social	ADJ
fbem-16703	7	4	media	medium	NOUN
fbem-16703	7	5	,	,	PUNCT
fbem-16703	7	6	mobile	mobile	NOUN
fbem-16703	7	7	games	game	NOUN
fbem-16703	7	8	,	,	PUNCT
fbem-16703	7	9	marketing	marketing	NOUN
fbem-16703	7	10	,	,	PUNCT
fbem-16703	7	11	innovation	innovation	NOUN
fbem-16703	7	12	strategy	strategy	NOUN
fbem-16703	7	13	.	.	PUNCT
fbem-16703	8	1	1	1	X
fbem-16703	8	2	.	.	X
fbem-16703	8	3	introduction	introduction	NOUN
fbem-16703	8	4	at	at	ADP
fbem-16703	8	5	present	present	ADJ
fbem-16703	8	6	,	,	PUNCT
fbem-16703	8	7	social	social	ADJ
fbem-16703	8	8	media	medium	NOUN
fbem-16703	8	9	has	have	AUX
fbem-16703	8	10	penetrated	penetrate	VERB
fbem-16703	8	11	into	into	ADP
fbem-16703	8	12	all	all	DET
fbem-16703	8	13	aspects	aspect	NOUN
fbem-16703	8	14	of	of	ADP
fbem-16703	8	15	people	people	NOUN
fbem-16703	8	16	's	's	PART
fbem-16703	8	17	lives	life	NOUN
fbem-16703	8	18	,	,	PUNCT
fbem-16703	8	19	providing	provide	VERB
fbem-16703	8	20	people	people	NOUN
fbem-16703	8	21	with	with	ADP
fbem-16703	8	22	new	new	ADJ
fbem-16703	8	23	ways	way	NOUN
fbem-16703	8	24	to	to	PART
fbem-16703	8	25	communicate	communicate	VERB
fbem-16703	8	26	,	,	PUNCT
fbem-16703	8	27	share	share	VERB
fbem-16703	8	28	and	and	CCONJ
fbem-16703	8	29	obtain	obtain	VERB
fbem-16703	8	30	information	information	NOUN
fbem-16703	8	31	[	[	X
fbem-16703	8	32	1	1	NUM
fbem-16703	8	33	]	]	PUNCT
fbem-16703	8	34	.	.	PUNCT
fbem-16703	9	1	the	the	DET
fbem-16703	9	2	rise	rise	NOUN
fbem-16703	9	3	and	and	CCONJ
fbem-16703	9	4	popularity	popularity	NOUN
fbem-16703	9	5	of	of	ADP
fbem-16703	9	6	mobile	mobile	ADJ
fbem-16703	9	7	games	game	NOUN
fbem-16703	9	8	has	have	AUX
fbem-16703	9	9	brought	bring	VERB
fbem-16703	9	10	users	user	NOUN
fbem-16703	9	11	a	a	DET
fbem-16703	9	12	brand	brand	NOUN
fbem-16703	9	13	-	-	PUNCT
fbem-16703	9	14	new	new	ADJ
fbem-16703	9	15	entertainment	entertainment	NOUN
fbem-16703	9	16	experience	experience	NOUN
fbem-16703	9	17	.	.	PUNCT
fbem-16703	10	1	at	at	ADP
fbem-16703	10	2	the	the	DET
fbem-16703	10	3	moment	moment	NOUN
fbem-16703	10	4	when	when	SCONJ
fbem-16703	10	5	social	social	ADJ
fbem-16703	10	6	media	medium	NOUN
fbem-16703	10	7	and	and	CCONJ
fbem-16703	10	8	mobile	mobile	NOUN
fbem-16703	10	9	games	game	NOUN
fbem-16703	10	10	are	be	AUX
fbem-16703	10	11	intertwined	intertwine	VERB
fbem-16703	10	12	,	,	PUNCT
fbem-16703	10	13	how	how	SCONJ
fbem-16703	10	14	to	to	PART
fbem-16703	10	15	carry	carry	VERB
fbem-16703	10	16	out	out	ADP
fbem-16703	10	17	effective	effective	ADJ
fbem-16703	10	18	mobile	mobile	ADJ
fbem-16703	10	19	game	game	NOUN
fbem-16703	10	20	marketing	marketing	NOUN
fbem-16703	10	21	under	under	ADP
fbem-16703	10	22	social	social	ADJ
fbem-16703	10	23	media	medium	NOUN
fbem-16703	10	24	environment	environment	NOUN
fbem-16703	10	25	has	have	AUX
fbem-16703	10	26	become	become	VERB
fbem-16703	10	27	a	a	DET
fbem-16703	10	28	topic	topic	NOUN
fbem-16703	10	29	worthy	worthy	ADJ
fbem-16703	10	30	of	of	ADP
fbem-16703	10	31	in	in	ADP
fbem-16703	10	32	-	-	PUNCT
fbem-16703	10	33	depth	depth	NOUN
fbem-16703	10	34	discussion	discussion	NOUN
fbem-16703	10	35	[	[	X
fbem-16703	10	36	2	2	NUM
fbem-16703	10	37	]	]	PUNCT
fbem-16703	10	38	.	.	PUNCT
fbem-16703	11	1	the	the	DET
fbem-16703	11	2	rise	rise	NOUN
fbem-16703	11	3	of	of	ADP
fbem-16703	11	4	social	social	ADJ
fbem-16703	11	5	media	medium	NOUN
fbem-16703	11	6	has	have	AUX
fbem-16703	11	7	changed	change	VERB
fbem-16703	11	8	the	the	DET
fbem-16703	11	9	traditional	traditional	ADJ
fbem-16703	11	10	way	way	NOUN
fbem-16703	11	11	of	of	ADP
fbem-16703	11	12	information	information	NOUN
fbem-16703	11	13	dissemination	dissemination	NOUN
fbem-16703	11	14	,	,	PUNCT
fbem-16703	11	15	making	make	VERB
fbem-16703	11	16	the	the	DET
fbem-16703	11	17	information	information	NOUN
fbem-16703	11	18	dissemination	dissemination	NOUN
fbem-16703	11	19	faster	fast	ADV
fbem-16703	11	20	and	and	CCONJ
fbem-16703	11	21	wider	wide	ADJ
fbem-16703	11	22	.	.	PUNCT
fbem-16703	12	1	at	at	ADP
fbem-16703	12	2	the	the	DET
fbem-16703	12	3	same	same	ADJ
fbem-16703	12	4	time	time	NOUN
fbem-16703	12	5	,	,	PUNCT
fbem-16703	12	6	the	the	DET
fbem-16703	12	7	huge	huge	ADJ
fbem-16703	12	8	and	and	CCONJ
fbem-16703	12	9	diverse	diverse	ADJ
fbem-16703	12	10	user	user	NOUN
fbem-16703	12	11	groups	group	NOUN
fbem-16703	12	12	on	on	ADP
fbem-16703	12	13	social	social	ADJ
fbem-16703	12	14	media	medium	NOUN
fbem-16703	12	15	platforms	platform	NOUN
fbem-16703	12	16	provide	provide	VERB
fbem-16703	12	17	a	a	DET
fbem-16703	12	18	broad	broad	ADJ
fbem-16703	12	19	space	space	NOUN
fbem-16703	12	20	and	and	CCONJ
fbem-16703	12	21	unlimited	unlimited	ADJ
fbem-16703	12	22	possibilities	possibility	NOUN
fbem-16703	12	23	for	for	ADP
fbem-16703	12	24	mobile	mobile	ADJ
fbem-16703	12	25	game	game	NOUN
fbem-16703	12	26	marketing	marketing	NOUN
fbem-16703	12	27	.	.	PUNCT
fbem-16703	13	1	however	however	ADV
fbem-16703	13	2	,	,	PUNCT
fbem-16703	13	3	in	in	ADP
fbem-16703	13	4	the	the	DET
fbem-16703	13	5	face	face	NOUN
fbem-16703	13	6	of	of	ADP
fbem-16703	13	7	numerous	numerous	ADJ
fbem-16703	13	8	social	social	ADJ
fbem-16703	13	9	media	medium	NOUN
fbem-16703	13	10	platforms	platform	NOUN
fbem-16703	13	11	and	and	CCONJ
fbem-16703	13	12	complex	complex	ADJ
fbem-16703	13	13	and	and	CCONJ
fbem-16703	13	14	changeable	changeable	ADJ
fbem-16703	13	15	user	user	NOUN
fbem-16703	13	16	needs	need	NOUN
fbem-16703	13	17	,	,	PUNCT
fbem-16703	13	18	mobile	mobile	ADJ
fbem-16703	13	19	game	game	NOUN
fbem-16703	13	20	marketing	marketing	NOUN
fbem-16703	13	21	faces	face	VERB
fbem-16703	13	22	many	many	ADJ
fbem-16703	13	23	challenges	challenge	NOUN
fbem-16703	13	24	[	[	X
fbem-16703	13	25	3	3	NUM
fbem-16703	13	26	]	]	PUNCT
fbem-16703	13	27	.	.	PUNCT
fbem-16703	14	1	how	how	SCONJ
fbem-16703	14	2	to	to	PART
fbem-16703	14	3	accurately	accurately	ADV
fbem-16703	14	4	locate	locate	VERB
fbem-16703	14	5	the	the	DET
fbem-16703	14	6	target	target	NOUN
fbem-16703	14	7	users	user	NOUN
fbem-16703	14	8	in	in	ADP
fbem-16703	14	9	numerous	numerous	ADJ
fbem-16703	14	10	social	social	ADJ
fbem-16703	14	11	media	medium	NOUN
fbem-16703	14	12	platforms	platform	NOUN
fbem-16703	14	13	,	,	PUNCT
fbem-16703	14	14	how	how	SCONJ
fbem-16703	14	15	to	to	PART
fbem-16703	14	16	formulate	formulate	VERB
fbem-16703	14	17	effective	effective	ADJ
fbem-16703	14	18	marketing	marketing	NOUN
fbem-16703	14	19	strategies	strategy	NOUN
fbem-16703	14	20	according	accord	VERB
fbem-16703	14	21	to	to	ADP
fbem-16703	14	22	users	user	NOUN
fbem-16703	14	23	'	'	PART
fbem-16703	14	24	needs	need	NOUN
fbem-16703	14	25	,	,	PUNCT
fbem-16703	14	26	and	and	CCONJ
fbem-16703	14	27	how	how	SCONJ
fbem-16703	14	28	to	to	PART
fbem-16703	14	29	make	make	VERB
fbem-16703	14	30	full	full	ADJ
fbem-16703	14	31	use	use	NOUN
fbem-16703	14	32	of	of	ADP
fbem-16703	14	33	the	the	DET
fbem-16703	14	34	characteristics	characteristic	NOUN
fbem-16703	14	35	of	of	ADP
fbem-16703	14	36	social	social	ADJ
fbem-16703	14	37	media	medium	NOUN
fbem-16703	14	38	to	to	PART
fbem-16703	14	39	improve	improve	VERB
fbem-16703	14	40	the	the	DET
fbem-16703	14	41	marketing	marketing	NOUN
fbem-16703	14	42	effect	effect	NOUN
fbem-16703	14	43	are	be	AUX
fbem-16703	14	44	all	all	PRON
fbem-16703	14	45	problems	problem	NOUN
fbem-16703	14	46	that	that	PRON
fbem-16703	14	47	need	need	VERB
fbem-16703	14	48	to	to	PART
fbem-16703	14	49	be	be	AUX
fbem-16703	14	50	solved	solve	VERB
fbem-16703	14	51	in	in	ADP
fbem-16703	14	52	the	the	DET
fbem-16703	14	53	current	current	ADJ
fbem-16703	14	54	mobile	mobile	ADJ
fbem-16703	14	55	game	game	NOUN
fbem-16703	14	56	marketing	marketing	NOUN
fbem-16703	14	57	.	.	PUNCT
fbem-16703	15	1	the	the	DET
fbem-16703	15	2	success	success	NOUN
fbem-16703	15	3	of	of	ADP
fbem-16703	15	4	mobile	mobile	ADJ
fbem-16703	15	5	game	game	NOUN
fbem-16703	15	6	marketing	marketing	NOUN
fbem-16703	15	7	directly	directly	ADV
fbem-16703	15	8	affects	affect	VERB
fbem-16703	15	9	the	the	DET
fbem-16703	15	10	market	market	NOUN
fbem-16703	15	11	performance	performance	NOUN
fbem-16703	15	12	and	and	CCONJ
fbem-16703	15	13	economic	economic	ADJ
fbem-16703	15	14	benefits	benefit	NOUN
fbem-16703	15	15	of	of	ADP
fbem-16703	15	16	mobile	mobile	ADJ
fbem-16703	15	17	games	game	NOUN
fbem-16703	15	18	.	.	PUNCT
fbem-16703	16	1	therefore	therefore	ADV
fbem-16703	16	2	,	,	PUNCT
fbem-16703	16	3	it	it	PRON
fbem-16703	16	4	is	be	AUX
fbem-16703	16	5	of	of	ADP
fbem-16703	16	6	great	great	ADJ
fbem-16703	16	7	practical	practical	ADJ
fbem-16703	16	8	significance	significance	NOUN
fbem-16703	16	9	to	to	PART
fbem-16703	16	10	study	study	VERB
fbem-16703	16	11	the	the	DET
fbem-16703	16	12	innovative	innovative	ADJ
fbem-16703	16	13	strategies	strategy	NOUN
fbem-16703	16	14	of	of	ADP
fbem-16703	16	15	mobile	mobile	ADJ
fbem-16703	16	16	game	game	NOUN
fbem-16703	16	17	marketing	marketing	NOUN
fbem-16703	16	18	in	in	ADP
fbem-16703	16	19	social	social	ADJ
fbem-16703	16	20	media	medium	NOUN
fbem-16703	16	21	environment	environment	NOUN
fbem-16703	16	22	[	[	X
fbem-16703	16	23	4	4	NUM
fbem-16703	16	24	]	]	PUNCT
fbem-16703	16	25	.	.	PUNCT
fbem-16703	17	1	through	through	ADP
fbem-16703	17	2	in	in	ADP
fbem-16703	17	3	-	-	PUNCT
fbem-16703	17	4	depth	depth	NOUN
fbem-16703	17	5	study	study	NOUN
fbem-16703	17	6	and	and	CCONJ
fbem-16703	17	7	analysis	analysis	NOUN
fbem-16703	17	8	of	of	ADP
fbem-16703	17	9	the	the	DET
fbem-16703	17	10	current	current	ADJ
fbem-16703	17	11	situation	situation	NOUN
fbem-16703	17	12	,	,	PUNCT
fbem-16703	17	13	challenges	challenge	NOUN
fbem-16703	17	14	and	and	CCONJ
fbem-16703	17	15	opportunities	opportunity	NOUN
fbem-16703	17	16	of	of	ADP
fbem-16703	17	17	mobile	mobile	ADJ
fbem-16703	17	18	game	game	NOUN
fbem-16703	17	19	marketing	marketing	NOUN
fbem-16703	17	20	under	under	ADP
fbem-16703	17	21	social	social	ADJ
fbem-16703	17	22	media	medium	NOUN
fbem-16703	17	23	environment	environment	NOUN
fbem-16703	17	24	,	,	PUNCT
fbem-16703	17	25	it	it	PRON
fbem-16703	17	26	can	can	AUX
fbem-16703	17	27	provide	provide	VERB
fbem-16703	17	28	valuable	valuable	ADJ
fbem-16703	17	29	reference	reference	NOUN
fbem-16703	17	30	for	for	ADP
fbem-16703	17	31	mobile	mobile	ADJ
fbem-16703	17	32	game	game	NOUN
fbem-16703	17	33	developers	developer	NOUN
fbem-16703	17	34	,	,	PUNCT
fbem-16703	17	35	operators	operator	NOUN
fbem-16703	17	36	and	and	CCONJ
fbem-16703	17	37	related	related	ADJ
fbem-16703	17	38	institutions	institution	NOUN
fbem-16703	17	39	,	,	PUNCT
fbem-16703	17	40	help	help	VERB
fbem-16703	17	41	them	they	PRON
fbem-16703	17	42	better	well	ADV
fbem-16703	17	43	grasp	grasp	VERB
fbem-16703	17	44	the	the	DET
fbem-16703	17	45	market	market	NOUN
fbem-16703	17	46	dynamics	dynamic	NOUN
fbem-16703	17	47	and	and	CCONJ
fbem-16703	17	48	user	user	NOUN
fbem-16703	17	49	needs	need	NOUN
fbem-16703	17	50	,	,	PUNCT
fbem-16703	17	51	formulate	formulate	VERB
fbem-16703	17	52	more	more	ADV
fbem-16703	17	53	scientific	scientific	ADJ
fbem-16703	17	54	and	and	CCONJ
fbem-16703	17	55	reasonable	reasonable	ADJ
fbem-16703	17	56	marketing	marketing	NOUN
fbem-16703	17	57	strategies	strategy	NOUN
fbem-16703	17	58	,	,	PUNCT
fbem-16703	17	59	and	and	CCONJ
fbem-16703	17	60	enhance	enhance	VERB
fbem-16703	17	61	the	the	DET
fbem-16703	17	62	popularity	popularity	NOUN
fbem-16703	17	63	and	and	CCONJ
fbem-16703	17	64	competitiveness	competitiveness	NOUN
fbem-16703	17	65	of	of	ADP
fbem-16703	17	66	mobile	mobile	ADJ
fbem-16703	17	67	games	game	NOUN
fbem-16703	17	68	.	.	PUNCT
fbem-16703	18	1	this	this	DET
fbem-16703	18	2	paper	paper	NOUN
fbem-16703	18	3	will	will	AUX
fbem-16703	18	4	analyze	analyze	VERB
fbem-16703	18	5	the	the	DET
fbem-16703	18	6	current	current	ADJ
fbem-16703	18	7	situation	situation	NOUN
fbem-16703	18	8	and	and	CCONJ
fbem-16703	18	9	challenges	challenge	NOUN
fbem-16703	18	10	of	of	ADP
fbem-16703	18	11	mobile	mobile	ADJ
fbem-16703	18	12	game	game	NOUN
fbem-16703	18	13	marketing	marketing	NOUN
fbem-16703	18	14	under	under	ADP
fbem-16703	18	15	social	social	ADJ
fbem-16703	18	16	media	medium	NOUN
fbem-16703	18	17	environment	environment	NOUN
fbem-16703	18	18	,	,	PUNCT
fbem-16703	18	19	and	and	CCONJ
fbem-16703	18	20	discuss	discuss	VERB
fbem-16703	18	21	how	how	SCONJ
fbem-16703	18	22	to	to	PART
fbem-16703	18	23	use	use	VERB
fbem-16703	18	24	the	the	DET
fbem-16703	18	25	characteristics	characteristic	NOUN
fbem-16703	18	26	and	and	CCONJ
fbem-16703	18	27	advantages	advantage	NOUN
fbem-16703	18	28	of	of	ADP
fbem-16703	18	29	social	social	ADJ
fbem-16703	18	30	media	medium	NOUN
fbem-16703	18	31	to	to	PART
fbem-16703	18	32	design	design	VERB
fbem-16703	18	33	innovative	innovative	ADJ
fbem-16703	18	34	strategies	strategy	NOUN
fbem-16703	18	35	for	for	ADP
fbem-16703	18	36	mobile	mobile	ADJ
fbem-16703	18	37	game	game	NOUN
fbem-16703	18	38	marketing	marketing	NOUN
fbem-16703	18	39	.	.	PUNCT
fbem-16703	19	1	2	2	X
fbem-16703	19	2	.	.	X
fbem-16703	19	3	the	the	DET
fbem-16703	19	4	current	current	ADJ
fbem-16703	19	5	situation	situation	NOUN
fbem-16703	19	6	of	of	ADP
fbem-16703	19	7	mobile	mobile	ADJ
fbem-16703	19	8	game	game	NOUN
fbem-16703	19	9	marketing	marketing	NOUN
fbem-16703	19	10	in	in	ADP
fbem-16703	19	11	the	the	DET
fbem-16703	19	12	social	social	ADJ
fbem-16703	19	13	media	medium	NOUN
fbem-16703	19	14	environment	environment	NOUN
fbem-16703	19	15	2.1	2.1	NUM
fbem-16703	19	16	.	.	PUNCT
fbem-16703	20	1	overview	overview	NOUN
fbem-16703	20	2	of	of	ADP
fbem-16703	20	3	the	the	DET
fbem-16703	20	4	mobile	mobile	ADJ
fbem-16703	20	5	game	game	NOUN
fbem-16703	20	6	market	market	NOUN
fbem-16703	20	7	in	in	ADP
fbem-16703	20	8	the	the	DET
fbem-16703	20	9	social	social	ADJ
fbem-16703	20	10	media	medium	NOUN
fbem-16703	20	11	environment	environment	NOUN
fbem-16703	20	12	compared	compare	VERB
fbem-16703	20	13	with	with	ADP
fbem-16703	20	14	traditional	traditional	ADJ
fbem-16703	20	15	computer	computer	NOUN
fbem-16703	20	16	games	game	NOUN
fbem-16703	20	17	,	,	PUNCT
fbem-16703	20	18	mobile	mobile	ADJ
fbem-16703	20	19	games	game	NOUN
fbem-16703	20	20	have	have	VERB
fbem-16703	20	21	advantages	advantage	NOUN
fbem-16703	20	22	such	such	ADJ
fbem-16703	20	23	as	as	ADP
fbem-16703	20	24	portability	portability	NOUN
fbem-16703	20	25	,	,	PUNCT
fbem-16703	20	26	ease	ease	NOUN
fbem-16703	20	27	of	of	ADP
fbem-16703	20	28	use	use	NOUN
fbem-16703	20	29	,	,	PUNCT
fbem-16703	20	30	and	and	CCONJ
fbem-16703	20	31	fragmented	fragmented	ADJ
fbem-16703	20	32	time	time	NOUN
fbem-16703	20	33	utilization	utilization	NOUN
fbem-16703	20	34	,	,	PUNCT
fbem-16703	20	35	attracting	attract	VERB
fbem-16703	20	36	a	a	DET
fbem-16703	20	37	large	large	ADJ
fbem-16703	20	38	number	number	NOUN
fbem-16703	20	39	of	of	ADP
fbem-16703	20	40	users	user	NOUN
fbem-16703	20	41	[	[	X
fbem-16703	20	42	5	5	NUM
fbem-16703	20	43	]	]	PUNCT
fbem-16703	20	44	.	.	PUNCT
fbem-16703	21	1	meanwhile	meanwhile	ADV
fbem-16703	21	2	,	,	PUNCT
fbem-16703	21	3	the	the	DET
fbem-16703	21	4	rise	rise	NOUN
fbem-16703	21	5	of	of	ADP
fbem-16703	21	6	social	social	ADJ
fbem-16703	21	7	media	medium	NOUN
fbem-16703	21	8	has	have	AUX
fbem-16703	21	9	provided	provide	VERB
fbem-16703	21	10	a	a	DET
fbem-16703	21	11	broader	broad	ADJ
fbem-16703	21	12	user	user	NOUN
fbem-16703	21	13	base	base	NOUN
fbem-16703	21	14	and	and	CCONJ
fbem-16703	21	15	richer	rich	ADJ
fbem-16703	21	16	marketing	marketing	NOUN
fbem-16703	21	17	methods	method	NOUN
fbem-16703	21	18	for	for	ADP
fbem-16703	21	19	the	the	DET
fbem-16703	21	20	mobile	mobile	NOUN
fbem-16703	21	21	gaming	gaming	NOUN
fbem-16703	21	22	market	market	NOUN
fbem-16703	21	23	.	.	PUNCT
fbem-16703	22	1	in	in	ADP
fbem-16703	22	2	the	the	DET
fbem-16703	22	3	social	social	ADJ
fbem-16703	22	4	media	medium	NOUN
fbem-16703	22	5	environment	environment	NOUN
fbem-16703	22	6	,	,	PUNCT
fbem-16703	22	7	the	the	DET
fbem-16703	22	8	competition	competition	NOUN
fbem-16703	22	9	in	in	ADP
fbem-16703	22	10	the	the	DET
fbem-16703	22	11	mobile	mobile	NOUN
fbem-16703	22	12	gaming	gaming	NOUN
fbem-16703	22	13	market	market	NOUN
fbem-16703	22	14	is	be	AUX
fbem-16703	22	15	becoming	become	VERB
fbem-16703	22	16	increasingly	increasingly	ADV
fbem-16703	22	17	fierce	fierce	ADJ
fbem-16703	22	18	.	.	PUNCT
fbem-16703	23	1	in	in	ADP
fbem-16703	23	2	order	order	NOUN
fbem-16703	23	3	to	to	PART
fbem-16703	23	4	attract	attract	VERB
fbem-16703	23	5	users	user	NOUN
fbem-16703	23	6	,	,	PUNCT
fbem-16703	23	7	enhance	enhance	VERB
fbem-16703	23	8	the	the	DET
fbem-16703	23	9	popularity	popularity	NOUN
fbem-16703	23	10	and	and	CCONJ
fbem-16703	23	11	competitiveness	competitiveness	NOUN
fbem-16703	23	12	of	of	ADP
fbem-16703	23	13	games	game	NOUN
fbem-16703	23	14	,	,	PUNCT
fbem-16703	23	15	mobile	mobile	ADJ
fbem-16703	23	16	game	game	NOUN
fbem-16703	23	17	developers	developer	NOUN
fbem-16703	23	18	have	have	AUX
fbem-16703	23	19	turned	turn	VERB
fbem-16703	23	20	their	their	PRON
fbem-16703	23	21	attention	attention	NOUN
fbem-16703	23	22	to	to	ADP
fbem-16703	23	23	social	social	ADJ
fbem-16703	23	24	media	medium	NOUN
fbem-16703	23	25	platforms	platform	NOUN
fbem-16703	23	26	.	.	PUNCT
fbem-16703	24	1	through	through	ADP
fbem-16703	24	2	social	social	ADJ
fbem-16703	24	3	media	medium	NOUN
fbem-16703	24	4	platforms	platform	NOUN
fbem-16703	24	5	,	,	PUNCT
fbem-16703	24	6	they	they	PRON
fbem-16703	24	7	can	can	AUX
fbem-16703	24	8	establish	establish	VERB
fbem-16703	24	9	closer	close	ADJ
fbem-16703	24	10	connections	connection	NOUN
fbem-16703	24	11	with	with	ADP
fbem-16703	24	12	users	user	NOUN
fbem-16703	24	13	,	,	PUNCT
fbem-16703	24	14	understand	understand	VERB
fbem-16703	24	15	their	their	PRON
fbem-16703	24	16	needs	need	NOUN
fbem-16703	24	17	and	and	CCONJ
fbem-16703	24	18	feedback	feedback	NOUN
fbem-16703	24	19	,	,	PUNCT
fbem-16703	24	20	and	and	CCONJ
fbem-16703	24	21	optimize	optimize	VERB
fbem-16703	24	22	game	game	NOUN
fbem-16703	24	23	design	design	NOUN
fbem-16703	24	24	and	and	CCONJ
fbem-16703	24	25	enhance	enhance	VERB
fbem-16703	24	26	user	user	NOUN
fbem-16703	24	27	experience	experience	NOUN
fbem-16703	24	28	.	.	PUNCT
fbem-16703	25	1	2.2	2.2	NUM
fbem-16703	25	2	.	.	PUNCT
fbem-16703	26	1	the	the	DET
fbem-16703	26	2	importance	importance	NOUN
fbem-16703	26	3	of	of	ADP
fbem-16703	26	4	mobile	mobile	ADJ
fbem-16703	26	5	game	game	NOUN
fbem-16703	26	6	marketing	marketing	NOUN
fbem-16703	26	7	in	in	ADP
fbem-16703	26	8	social	social	ADJ
fbem-16703	26	9	media	medium	NOUN
fbem-16703	26	10	environment	environment	NOUN
fbem-16703	26	11	the	the	DET
fbem-16703	26	12	importance	importance	NOUN
fbem-16703	26	13	of	of	ADP
fbem-16703	26	14	mobile	mobile	ADJ
fbem-16703	26	15	game	game	NOUN
fbem-16703	26	16	marketing	marketing	NOUN
fbem-16703	26	17	in	in	ADP
fbem-16703	26	18	the	the	DET
fbem-16703	26	19	social	social	ADJ
fbem-16703	26	20	media	medium	NOUN
fbem-16703	26	21	environment	environment	NOUN
fbem-16703	26	22	is	be	AUX
fbem-16703	26	23	self	self	NOUN
fbem-16703	26	24	-	-	PUNCT
fbem-16703	26	25	evident	evident	ADJ
fbem-16703	26	26	.	.	PUNCT
fbem-16703	27	1	social	social	ADJ
fbem-16703	27	2	media	medium	NOUN
fbem-16703	27	3	platforms	platform	NOUN
fbem-16703	27	4	have	have	VERB
fbem-16703	27	5	a	a	DET
fbem-16703	27	6	huge	huge	ADJ
fbem-16703	27	7	user	user	NOUN
fbem-16703	27	8	base	base	NOUN
fbem-16703	27	9	,	,	PUNCT
fbem-16703	27	10	providing	provide	VERB
fbem-16703	27	11	a	a	DET
fbem-16703	27	12	broad	broad	ADJ
fbem-16703	27	13	audience	audience	NOUN
fbem-16703	27	14	foundation	foundation	NOUN
fbem-16703	27	15	for	for	ADP
fbem-16703	27	16	mobile	mobile	ADJ
fbem-16703	27	17	game	game	NOUN
fbem-16703	27	18	marketing	marketing	NOUN
fbem-16703	27	19	.	.	PUNCT
fbem-16703	28	1	by	by	ADP
fbem-16703	28	2	publishing	publish	VERB
fbem-16703	28	3	game	game	NOUN
fbem-16703	28	4	promotional	promotional	ADJ
fbem-16703	28	5	content	content	NOUN
fbem-16703	28	6	and	and	CCONJ
fbem-16703	28	7	interactive	interactive	ADJ
fbem-16703	28	8	marketing	marketing	NOUN
fbem-16703	28	9	on	on	ADP
fbem-16703	28	10	social	social	ADJ
fbem-16703	28	11	media	medium	NOUN
fbem-16703	28	12	platforms	platform	NOUN
fbem-16703	28	13	,	,	PUNCT
fbem-16703	28	14	more	more	ADJ
fbem-16703	28	15	potential	potential	ADJ
fbem-16703	28	16	users	user	NOUN
fbem-16703	28	17	can	can	AUX
fbem-16703	28	18	be	be	AUX
fbem-16703	28	19	attracted	attract	VERB
fbem-16703	28	20	to	to	PART
fbem-16703	28	21	pay	pay	VERB
fbem-16703	28	22	attention	attention	NOUN
fbem-16703	28	23	to	to	ADP
fbem-16703	28	24	and	and	CCONJ
fbem-16703	28	25	experience	experience	VERB
fbem-16703	28	26	the	the	DET
fbem-16703	28	27	game	game	NOUN
fbem-16703	28	28	.	.	PUNCT
fbem-16703	29	1	social	social	ADJ
fbem-16703	29	2	media	medium	NOUN
fbem-16703	29	3	platforms	platform	NOUN
fbem-16703	29	4	have	have	VERB
fbem-16703	29	5	powerful	powerful	ADJ
fbem-16703	29	6	communication	communication	NOUN
fbem-16703	29	7	effects	effect	NOUN
fbem-16703	29	8	[	[	X
fbem-16703	29	9	6	6	NUM
fbem-16703	29	10	]	]	PUNCT
fbem-16703	29	11	.	.	PUNCT
fbem-16703	30	1	the	the	DET
fbem-16703	30	2	sharing	sharing	NOUN
fbem-16703	30	3	and	and	CCONJ
fbem-16703	30	4	forwarding	forward	VERB
fbem-16703	30	5	behavior	behavior	NOUN
fbem-16703	30	6	of	of	ADP
fbem-16703	30	7	users	user	NOUN
fbem-16703	30	8	on	on	ADP
fbem-16703	30	9	social	social	ADJ
fbem-16703	30	10	media	medium	NOUN
fbem-16703	30	11	can	can	AUX
fbem-16703	30	12	quickly	quickly	ADV
fbem-16703	30	13	expand	expand	VERB
fbem-16703	30	14	the	the	DET
fbem-16703	30	15	influence	influence	NOUN
fbem-16703	30	16	of	of	ADP
fbem-16703	30	17	games	game	NOUN
fbem-16703	30	18	and	and	CCONJ
fbem-16703	30	19	form	form	VERB
fbem-16703	30	20	word	word	NOUN
fbem-16703	30	21	-	-	PUNCT
fbem-16703	30	22	of	of	ADP
fbem-16703	30	23	-	-	PUNCT
fbem-16703	30	24	mouth	mouth	NOUN
fbem-16703	30	25	communication	communication	NOUN
fbem-16703	30	26	.	.	PUNCT
fbem-16703	31	1	this	this	DET
fbem-16703	31	2	dissemination	dissemination	NOUN
fbem-16703	31	3	method	method	NOUN
fbem-16703	31	4	is	be	AUX
fbem-16703	31	5	not	not	PART
fbem-16703	31	6	only	only	ADV
fbem-16703	31	7	cost	cost	NOUN
fbem-16703	31	8	-	-	PUNCT
fbem-16703	31	9	effective	effective	ADJ
fbem-16703	31	10	,	,	PUNCT
fbem-16703	31	11	but	but	CCONJ
fbem-16703	31	12	also	also	ADV
fbem-16703	31	13	has	have	VERB
fbem-16703	31	14	significant	significant	ADJ
fbem-16703	31	15	effects	effect	NOUN
fbem-16703	31	16	,	,	PUNCT
fbem-16703	31	17	helping	help	VERB
fbem-16703	31	18	to	to	PART
fbem-16703	31	19	enhance	enhance	VERB
fbem-16703	31	20	the	the	DET
fbem-16703	31	21	game	game	NOUN
fbem-16703	31	22	's	's	PART
fbem-16703	31	23	visibility	visibility	NOUN
fbem-16703	31	24	and	and	CCONJ
fbem-16703	31	25	brand	brand	NOUN
fbem-16703	31	26	image	image	NOUN
fbem-16703	31	27	.	.	PUNCT
fbem-16703	32	1	social	social	ADJ
fbem-16703	32	2	media	medium	NOUN
fbem-16703	32	3	platforms	platform	NOUN
fbem-16703	32	4	also	also	ADV
fbem-16703	32	5	provide	provide	VERB
fbem-16703	32	6	rich	rich	ADJ
fbem-16703	32	7	user	user	NOUN
fbem-16703	32	8	data	datum	NOUN
fbem-16703	32	9	and	and	CCONJ
fbem-16703	32	10	behavior	behavior	NOUN
fbem-16703	32	11	analysis	analysis	NOUN
fbem-16703	32	12	tools	tool	NOUN
fbem-16703	32	13	to	to	PART
fbem-16703	32	14	help	help	VERB
fbem-16703	32	15	mobile	mobile	ADJ
fbem-16703	32	16	game	game	NOUN
fbem-16703	32	17	developers	developer	NOUN
fbem-16703	32	18	more	more	ADV
fbem-16703	32	19	accurately	accurately	ADV
fbem-16703	32	20	locate	locate	ADJ
fbem-16703	32	21	target	target	NOUN
fbem-16703	32	22	users	user	NOUN
fbem-16703	32	23	,	,	PUNCT
fbem-16703	32	24	219	219	NUM
fbem-16703	32	25	understand	understand	VERB
fbem-16703	32	26	user	user	NOUN
fbem-16703	32	27	needs	need	NOUN
fbem-16703	32	28	and	and	CCONJ
fbem-16703	32	29	behavior	behavior	NOUN
fbem-16703	32	30	habits	habit	NOUN
fbem-16703	32	31	,	,	PUNCT
fbem-16703	32	32	and	and	CCONJ
fbem-16703	32	33	develop	develop	VERB
fbem-16703	32	34	more	more	ADJ
fbem-16703	32	35	personalized	personalized	ADJ
fbem-16703	32	36	marketing	marketing	NOUN
fbem-16703	32	37	strategies	strategy	NOUN
fbem-16703	32	38	to	to	PART
fbem-16703	32	39	improve	improve	VERB
fbem-16703	32	40	marketing	marketing	NOUN
fbem-16703	32	41	effectiveness	effectiveness	NOUN
fbem-16703	32	42	.	.	PUNCT
fbem-16703	33	1	2.3	2.3	NUM
fbem-16703	33	2	.	.	PUNCT
fbem-16703	34	1	the	the	DET
fbem-16703	34	2	current	current	ADJ
fbem-16703	34	3	situation	situation	NOUN
fbem-16703	34	4	of	of	ADP
fbem-16703	34	5	mobile	mobile	ADJ
fbem-16703	34	6	game	game	NOUN
fbem-16703	34	7	marketing	marketing	NOUN
fbem-16703	34	8	in	in	ADP
fbem-16703	34	9	the	the	DET
fbem-16703	34	10	social	social	ADJ
fbem-16703	34	11	media	medium	NOUN
fbem-16703	34	12	environment	environment	NOUN
fbem-16703	34	13	currently	currently	ADV
fbem-16703	34	14	,	,	PUNCT
fbem-16703	34	15	mobile	mobile	ADJ
fbem-16703	34	16	game	game	NOUN
fbem-16703	34	17	marketing	marketing	NOUN
fbem-16703	34	18	in	in	ADP
fbem-16703	34	19	the	the	DET
fbem-16703	34	20	social	social	ADJ
fbem-16703	34	21	media	medium	NOUN
fbem-16703	34	22	environment	environment	NOUN
fbem-16703	34	23	presents	present	VERB
fbem-16703	34	24	the	the	DET
fbem-16703	34	25	following	following	ADJ
fbem-16703	34	26	characteristics	characteristic	NOUN
fbem-16703	34	27	:	:	PUNCT
fbem-16703	34	28	(	(	PUNCT
fbem-16703	34	29	1	1	X
fbem-16703	34	30	)	)	PUNCT
fbem-16703	34	31	diversified	diversify	VERB
fbem-16703	34	32	marketing	marketing	NOUN
fbem-16703	34	33	methods	method	NOUN
fbem-16703	34	34	:	:	PUNCT
fbem-16703	34	35	mobile	mobile	ADJ
fbem-16703	34	36	game	game	NOUN
fbem-16703	34	37	developers	developer	NOUN
fbem-16703	34	38	have	have	AUX
fbem-16703	34	39	adopted	adopt	VERB
fbem-16703	34	40	various	various	ADJ
fbem-16703	34	41	marketing	marketing	NOUN
fbem-16703	34	42	methods	method	NOUN
fbem-16703	34	43	on	on	ADP
fbem-16703	34	44	social	social	ADJ
fbem-16703	34	45	media	medium	NOUN
fbem-16703	34	46	platforms	platform	NOUN
fbem-16703	34	47	,	,	PUNCT
fbem-16703	34	48	such	such	ADJ
fbem-16703	34	49	as	as	ADP
fbem-16703	34	50	publishing	publish	VERB
fbem-16703	34	51	game	game	NOUN
fbem-16703	34	52	promotional	promotional	ADJ
fbem-16703	34	53	videos	video	NOUN
fbem-16703	34	54	,	,	PUNCT
fbem-16703	34	55	conducting	conduct	VERB
fbem-16703	34	56	online	online	ADJ
fbem-16703	34	57	activities	activity	NOUN
fbem-16703	34	58	,	,	PUNCT
fbem-16703	34	59	inviting	invite	VERB
fbem-16703	34	60	internet	internet	NOUN
fbem-16703	34	61	celebrities	celebrity	NOUN
fbem-16703	34	62	or	or	CCONJ
fbem-16703	34	63	celebrity	celebrity	NOUN
fbem-16703	34	64	endorsements	endorsement	NOUN
fbem-16703	34	65	,	,	PUNCT
fbem-16703	34	66	etc	etc	X
fbem-16703	34	67	.	.	X
fbem-16703	34	68	,	,	PUNCT
fbem-16703	34	69	to	to	PART
fbem-16703	34	70	attract	attract	VERB
fbem-16703	34	71	user	user	NOUN
fbem-16703	34	72	attention	attention	NOUN
fbem-16703	34	73	and	and	CCONJ
fbem-16703	34	74	participation	participation	NOUN
fbem-16703	34	75	.	.	PUNCT
fbem-16703	35	1	(	(	PUNCT
fbem-16703	35	2	2	2	X
fbem-16703	35	3	)	)	PUNCT
fbem-16703	35	4	accurate	accurate	ADJ
fbem-16703	35	5	targeting	targeting	NOUN
fbem-16703	35	6	of	of	ADP
fbem-16703	35	7	target	target	NOUN
fbem-16703	35	8	users	user	NOUN
fbem-16703	35	9	:	:	PUNCT
fbem-16703	35	10	by	by	ADP
fbem-16703	35	11	utilizing	utilize	VERB
fbem-16703	35	12	user	user	NOUN
fbem-16703	35	13	data	datum	NOUN
fbem-16703	35	14	and	and	CCONJ
fbem-16703	35	15	behavior	behavior	NOUN
fbem-16703	35	16	analysis	analysis	NOUN
fbem-16703	35	17	tools	tool	NOUN
fbem-16703	35	18	on	on	ADP
fbem-16703	35	19	social	social	ADJ
fbem-16703	35	20	media	medium	NOUN
fbem-16703	35	21	platforms	platform	NOUN
fbem-16703	35	22	,	,	PUNCT
fbem-16703	35	23	mobile	mobile	ADJ
fbem-16703	35	24	game	game	NOUN
fbem-16703	35	25	developers	developer	NOUN
fbem-16703	35	26	can	can	AUX
fbem-16703	35	27	more	more	ADV
fbem-16703	35	28	accurately	accurately	ADV
fbem-16703	35	29	target	target	VERB
fbem-16703	35	30	user	user	NOUN
fbem-16703	35	31	groups	group	NOUN
fbem-16703	35	32	and	and	CCONJ
fbem-16703	35	33	develop	develop	VERB
fbem-16703	35	34	more	more	ADV
fbem-16703	35	35	precise	precise	ADJ
fbem-16703	35	36	marketing	marketing	NOUN
fbem-16703	35	37	strategies	strategy	NOUN
fbem-16703	35	38	.	.	PUNCT
fbem-16703	36	1	(	(	PUNCT
fbem-16703	36	2	3	3	X
fbem-16703	36	3	)	)	PUNCT
fbem-16703	36	4	emphasize	emphasize	VERB
fbem-16703	36	5	interaction	interaction	NOUN
fbem-16703	36	6	and	and	CCONJ
fbem-16703	36	7	participation	participation	NOUN
fbem-16703	36	8	:	:	PUNCT
fbem-16703	36	9	the	the	DET
fbem-16703	36	10	interactivity	interactivity	NOUN
fbem-16703	36	11	of	of	ADP
fbem-16703	36	12	social	social	ADJ
fbem-16703	36	13	media	medium	NOUN
fbem-16703	36	14	makes	make	VERB
fbem-16703	36	15	mobile	mobile	ADJ
fbem-16703	36	16	game	game	NOUN
fbem-16703	36	17	marketing	marketing	NOUN
fbem-16703	36	18	more	more	ADV
fbem-16703	36	19	focused	focused	ADJ
fbem-16703	36	20	on	on	ADP
fbem-16703	36	21	interaction	interaction	NOUN
fbem-16703	36	22	and	and	CCONJ
fbem-16703	36	23	participation	participation	NOUN
fbem-16703	36	24	with	with	ADP
fbem-16703	36	25	users	user	NOUN
fbem-16703	36	26	.	.	PUNCT
fbem-16703	37	1	by	by	ADP
fbem-16703	37	2	setting	set	VERB
fbem-16703	37	3	up	up	ADP
fbem-16703	37	4	interactive	interactive	ADJ
fbem-16703	37	5	activities	activity	NOUN
fbem-16703	37	6	and	and	CCONJ
fbem-16703	37	7	encouraging	encourage	VERB
fbem-16703	37	8	users	user	NOUN
fbem-16703	37	9	to	to	PART
fbem-16703	37	10	share	share	VERB
fbem-16703	37	11	,	,	PUNCT
fbem-16703	37	12	users	user	NOUN
fbem-16703	37	13	can	can	AUX
fbem-16703	37	14	enhance	enhance	VERB
fbem-16703	37	15	their	their	PRON
fbem-16703	37	16	sense	sense	NOUN
fbem-16703	37	17	of	of	ADP
fbem-16703	37	18	identification	identification	NOUN
fbem-16703	37	19	and	and	CCONJ
fbem-16703	37	20	participation	participation	NOUN
fbem-16703	37	21	in	in	ADP
fbem-16703	37	22	the	the	DET
fbem-16703	37	23	game	game	NOUN
fbem-16703	37	24	.	.	PUNCT
fbem-16703	38	1	(	(	PUNCT
fbem-16703	38	2	4	4	X
fbem-16703	38	3	)	)	PUNCT
fbem-16703	38	4	cross	cross	NOUN
fbem-16703	38	5	platform	platform	NOUN
fbem-16703	38	6	integrated	integrate	VERB
fbem-16703	38	7	marketing	marketing	NOUN
fbem-16703	38	8	:	:	PUNCT
fbem-16703	38	9	mobile	mobile	ADJ
fbem-16703	38	10	game	game	NOUN
fbem-16703	38	11	developers	developer	NOUN
fbem-16703	38	12	often	often	ADV
fbem-16703	38	13	conduct	conduct	VERB
fbem-16703	38	14	marketing	marketing	NOUN
fbem-16703	38	15	and	and	CCONJ
fbem-16703	38	16	promotion	promotion	NOUN
fbem-16703	38	17	on	on	ADP
fbem-16703	38	18	multiple	multiple	ADJ
fbem-16703	38	19	social	social	ADJ
fbem-16703	38	20	media	medium	NOUN
fbem-16703	38	21	platforms	platform	NOUN
fbem-16703	38	22	to	to	PART
fbem-16703	38	23	achieve	achieve	VERB
fbem-16703	38	24	cross	cross	NOUN
fbem-16703	38	25	platform	platform	NOUN
fbem-16703	38	26	integration	integration	NOUN
fbem-16703	38	27	effects	effect	NOUN
fbem-16703	38	28	and	and	CCONJ
fbem-16703	38	29	enhance	enhance	VERB
fbem-16703	38	30	marketing	marketing	NOUN
fbem-16703	38	31	effectiveness	effectiveness	NOUN
fbem-16703	38	32	.	.	PUNCT
fbem-16703	39	1	3	3	X
fbem-16703	39	2	.	.	NOUN
fbem-16703	39	3	innovative	innovative	ADJ
fbem-16703	39	4	strategies	strategy	NOUN
fbem-16703	39	5	of	of	ADP
fbem-16703	39	6	mobile	mobile	ADJ
fbem-16703	39	7	game	game	NOUN
fbem-16703	39	8	marketing	marketing	NOUN
fbem-16703	39	9	in	in	ADP
fbem-16703	39	10	social	social	ADJ
fbem-16703	39	11	media	medium	NOUN
fbem-16703	39	12	environment	environment	NOUN
fbem-16703	39	13	3.1	3.1	NUM
fbem-16703	39	14	.	.	PUNCT
fbem-16703	40	1	innovative	innovative	ADJ
fbem-16703	40	2	thinking	thinking	NOUN
fbem-16703	40	3	in	in	ADP
fbem-16703	40	4	social	social	ADJ
fbem-16703	40	5	media	medium	NOUN
fbem-16703	40	6	marketing	marketing	NOUN
fbem-16703	40	7	in	in	ADP
fbem-16703	40	8	the	the	DET
fbem-16703	40	9	era	era	NOUN
fbem-16703	40	10	of	of	ADP
fbem-16703	40	11	social	social	ADJ
fbem-16703	40	12	media	medium	NOUN
fbem-16703	40	13	,	,	PUNCT
fbem-16703	40	14	users	user	NOUN
fbem-16703	40	15	are	be	AUX
fbem-16703	40	16	no	no	ADV
fbem-16703	40	17	longer	long	ADV
fbem-16703	40	18	just	just	ADV
fbem-16703	40	19	information	information	NOUN
fbem-16703	40	20	receivers	receiver	NOUN
fbem-16703	40	21	,	,	PUNCT
fbem-16703	40	22	they	they	PRON
fbem-16703	40	23	have	have	VERB
fbem-16703	40	24	higher	high	ADJ
fbem-16703	40	25	initiative	initiative	NOUN
fbem-16703	40	26	and	and	CCONJ
fbem-16703	40	27	decision	decision	NOUN
fbem-16703	40	28	-	-	PUNCT
fbem-16703	40	29	making	make	VERB
fbem-16703	40	30	power	power	NOUN
fbem-16703	40	31	.	.	PUNCT
fbem-16703	41	1	therefore	therefore	ADV
fbem-16703	41	2	,	,	PUNCT
fbem-16703	41	3	mobile	mobile	ADJ
fbem-16703	41	4	game	game	NOUN
fbem-16703	41	5	marketing	marketing	NOUN
fbem-16703	41	6	needs	need	VERB
fbem-16703	41	7	to	to	PART
fbem-16703	41	8	be	be	AUX
fbem-16703	41	9	user	user	NOUN
fbem-16703	41	10	centered	center	VERB
fbem-16703	41	11	,	,	PUNCT
fbem-16703	41	12	deeply	deeply	ADV
fbem-16703	41	13	understand	understand	VERB
fbem-16703	41	14	their	their	PRON
fbem-16703	41	15	needs	need	NOUN
fbem-16703	41	16	and	and	CCONJ
fbem-16703	41	17	interests	interest	NOUN
fbem-16703	41	18	,	,	PUNCT
fbem-16703	41	19	provide	provide	VERB
fbem-16703	41	20	valuable	valuable	ADJ
fbem-16703	41	21	content	content	NOUN
fbem-16703	41	22	and	and	CCONJ
fbem-16703	41	23	services	service	NOUN
fbem-16703	41	24	,	,	PUNCT
fbem-16703	41	25	and	and	CCONJ
fbem-16703	41	26	establish	establish	VERB
fbem-16703	41	27	deep	deep	ADJ
fbem-16703	41	28	connections	connection	NOUN
fbem-16703	41	29	with	with	ADP
fbem-16703	41	30	users	user	NOUN
fbem-16703	41	31	.	.	PUNCT
fbem-16703	42	1	on	on	ADP
fbem-16703	42	2	social	social	ADJ
fbem-16703	42	3	media	medium	NOUN
fbem-16703	42	4	,	,	PUNCT
fbem-16703	42	5	high	high	ADJ
fbem-16703	42	6	-	-	PUNCT
fbem-16703	42	7	quality	quality	NOUN
fbem-16703	42	8	and	and	CCONJ
fbem-16703	42	9	interesting	interesting	ADJ
fbem-16703	42	10	content	content	NOUN
fbem-16703	42	11	often	often	ADV
fbem-16703	42	12	attracts	attract	VERB
fbem-16703	42	13	more	more	ADJ
fbem-16703	42	14	attention	attention	NOUN
fbem-16703	42	15	and	and	CCONJ
fbem-16703	42	16	sharing	sharing	NOUN
fbem-16703	42	17	.	.	PUNCT
fbem-16703	43	1	mobile	mobile	ADJ
fbem-16703	43	2	game	game	NOUN
fbem-16703	43	3	marketing	marketing	NOUN
fbem-16703	43	4	needs	need	VERB
fbem-16703	43	5	to	to	PART
fbem-16703	43	6	focus	focus	VERB
fbem-16703	43	7	on	on	ADP
fbem-16703	43	8	content	content	NOUN
fbem-16703	43	9	innovation	innovation	NOUN
fbem-16703	43	10	and	and	CCONJ
fbem-16703	43	11	optimization	optimization	NOUN
fbem-16703	43	12	.	.	PUNCT
fbem-16703	44	1	social	social	ADJ
fbem-16703	44	2	media	medium	NOUN
fbem-16703	44	3	platforms	platform	NOUN
fbem-16703	44	4	provide	provide	VERB
fbem-16703	44	5	rich	rich	ADJ
fbem-16703	44	6	user	user	NOUN
fbem-16703	44	7	data	datum	NOUN
fbem-16703	44	8	and	and	CCONJ
fbem-16703	44	9	behavior	behavior	NOUN
fbem-16703	44	10	analysis	analysis	NOUN
fbem-16703	44	11	tools	tool	NOUN
fbem-16703	44	12	,	,	PUNCT
fbem-16703	44	13	which	which	PRON
fbem-16703	44	14	can	can	AUX
fbem-16703	44	15	help	help	VERB
fbem-16703	44	16	mobile	mobile	ADJ
fbem-16703	44	17	game	game	NOUN
fbem-16703	44	18	marketers	marketer	NOUN
fbem-16703	44	19	more	more	ADV
fbem-16703	44	20	accurately	accurately	ADV
fbem-16703	44	21	understand	understand	VERB
fbem-16703	44	22	target	target	NOUN
fbem-16703	44	23	audiences	audience	NOUN
fbem-16703	44	24	and	and	CCONJ
fbem-16703	44	25	develop	develop	VERB
fbem-16703	44	26	personalized	personalized	ADJ
fbem-16703	44	27	marketing	marketing	NOUN
fbem-16703	44	28	strategies	strategy	NOUN
fbem-16703	44	29	.	.	PUNCT
fbem-16703	45	1	on	on	ADP
fbem-16703	45	2	social	social	ADJ
fbem-16703	45	3	media	medium	NOUN
fbem-16703	45	4	,	,	PUNCT
fbem-16703	45	5	users	user	NOUN
fbem-16703	45	6	can	can	AUX
fbem-16703	45	7	spontaneously	spontaneously	ADV
fbem-16703	45	8	form	form	VERB
fbem-16703	45	9	various	various	ADJ
fbem-16703	45	10	interest	interest	NOUN
fbem-16703	45	11	communities	community	NOUN
fbem-16703	45	12	and	and	CCONJ
fbem-16703	45	13	circles	circle	NOUN
fbem-16703	45	14	.	.	PUNCT
fbem-16703	46	1	mobile	mobile	ADJ
fbem-16703	46	2	game	game	NOUN
fbem-16703	46	3	marketing	marketing	NOUN
fbem-16703	46	4	can	can	AUX
fbem-16703	46	5	enhance	enhance	VERB
fbem-16703	46	6	users	user	NOUN
fbem-16703	46	7	'	'	PART
fbem-16703	46	8	sense	sense	NOUN
fbem-16703	46	9	of	of	ADP
fbem-16703	46	10	belonging	belonging	NOUN
fbem-16703	46	11	and	and	CCONJ
fbem-16703	46	12	loyalty	loyalty	NOUN
fbem-16703	46	13	by	by	ADP
fbem-16703	46	14	establishing	establish	VERB
fbem-16703	46	15	and	and	CCONJ
fbem-16703	46	16	operating	operate	VERB
fbem-16703	46	17	relevant	relevant	ADJ
fbem-16703	46	18	communities	community	NOUN
fbem-16703	46	19	,	,	PUNCT
fbem-16703	46	20	gathering	gather	VERB
fbem-16703	46	21	target	target	NOUN
fbem-16703	46	22	users	user	NOUN
fbem-16703	46	23	,	,	PUNCT
fbem-16703	46	24	providing	provide	VERB
fbem-16703	46	25	exclusive	exclusive	ADJ
fbem-16703	46	26	content	content	NOUN
fbem-16703	46	27	and	and	CCONJ
fbem-16703	46	28	services	service	NOUN
fbem-16703	46	29	.	.	PUNCT
fbem-16703	47	1	3.2	3.2	NUM
fbem-16703	47	2	.	.	PUNCT
fbem-16703	48	1	innovative	innovative	ADJ
fbem-16703	48	2	strategies	strategy	NOUN
fbem-16703	48	3	of	of	ADP
fbem-16703	48	4	social	social	ADJ
fbem-16703	48	5	media	medium	NOUN
fbem-16703	48	6	marketing	marketing	NOUN
fbem-16703	48	7	for	for	ADP
fbem-16703	48	8	mobile	mobile	ADJ
fbem-16703	48	9	games	game	NOUN
fbem-16703	48	10	game	game	NOUN
fbem-16703	48	11	developers	developer	NOUN
fbem-16703	48	12	can	can	AUX
fbem-16703	48	13	stimulate	stimulate	VERB
fbem-16703	48	14	user	user	NOUN
fbem-16703	48	15	interest	interest	NOUN
fbem-16703	48	16	and	and	CCONJ
fbem-16703	48	17	expectations	expectation	NOUN
fbem-16703	48	18	by	by	ADP
fbem-16703	48	19	publishing	publish	VERB
fbem-16703	48	20	exquisite	exquisite	ADJ
fbem-16703	48	21	game	game	NOUN
fbem-16703	48	22	posters	poster	NOUN
fbem-16703	48	23	,	,	PUNCT
fbem-16703	48	24	trailers	trailer	NOUN
fbem-16703	48	25	,	,	PUNCT
fbem-16703	48	26	game	game	NOUN
fbem-16703	48	27	gameplay	gameplay	NOUN
fbem-16703	48	28	introductions	introduction	NOUN
fbem-16703	48	29	,	,	PUNCT
fbem-16703	48	30	and	and	CCONJ
fbem-16703	48	31	other	other	ADJ
fbem-16703	48	32	content	content	NOUN
fbem-16703	48	33	.	.	PUNCT
fbem-16703	49	1	at	at	ADP
fbem-16703	49	2	the	the	DET
fbem-16703	49	3	same	same	ADJ
fbem-16703	49	4	time	time	NOUN
fbem-16703	49	5	,	,	PUNCT
fbem-16703	49	6	users	user	NOUN
fbem-16703	49	7	can	can	AUX
fbem-16703	49	8	be	be	AUX
fbem-16703	49	9	attracted	attract	VERB
fbem-16703	49	10	and	and	CCONJ
fbem-16703	49	11	discussed	discuss	VERB
fbem-16703	49	12	by	by	ADP
fbem-16703	49	13	setting	set	VERB
fbem-16703	49	14	suspense	suspense	NOUN
fbem-16703	49	15	and	and	CCONJ
fbem-16703	49	16	initiating	initiate	VERB
fbem-16703	49	17	topic	topic	NOUN
fbem-16703	49	18	discussions	discussion	NOUN
fbem-16703	49	19	,	,	PUNCT
fbem-16703	49	20	thereby	thereby	ADV
fbem-16703	49	21	increasing	increase	VERB
fbem-16703	49	22	the	the	DET
fbem-16703	49	23	exposure	exposure	NOUN
fbem-16703	49	24	and	and	CCONJ
fbem-16703	49	25	popularity	popularity	NOUN
fbem-16703	49	26	of	of	ADP
fbem-16703	49	27	the	the	DET
fbem-16703	49	28	game	game	NOUN
fbem-16703	49	29	.	.	PUNCT
fbem-16703	50	1	by	by	ADP
fbem-16703	50	2	utilizing	utilize	VERB
fbem-16703	50	3	the	the	DET
fbem-16703	50	4	interactive	interactive	ADJ
fbem-16703	50	5	nature	nature	NOUN
fbem-16703	50	6	of	of	ADP
fbem-16703	50	7	social	social	ADJ
fbem-16703	50	8	media	medium	NOUN
fbem-16703	50	9	,	,	PUNCT
fbem-16703	50	10	various	various	ADJ
fbem-16703	50	11	challenges	challenge	NOUN
fbem-16703	50	12	and	and	CCONJ
fbem-16703	50	13	interactive	interactive	ADJ
fbem-16703	50	14	activities	activity	NOUN
fbem-16703	50	15	can	can	AUX
fbem-16703	50	16	be	be	AUX
fbem-16703	50	17	held	hold	VERB
fbem-16703	50	18	to	to	PART
fbem-16703	50	19	attract	attract	VERB
fbem-16703	50	20	users	user	NOUN
fbem-16703	50	21	to	to	PART
fbem-16703	50	22	participate	participate	VERB
fbem-16703	50	23	and	and	CCONJ
fbem-16703	50	24	share	share	VERB
fbem-16703	50	25	.	.	PUNCT
fbem-16703	51	1	for	for	ADP
fbem-16703	51	2	example	example	NOUN
fbem-16703	51	3	,	,	PUNCT
fbem-16703	51	4	setting	set	VERB
fbem-16703	51	5	up	up	ADP
fbem-16703	51	6	high	high	ADJ
fbem-16703	51	7	scoring	scoring	NOUN
fbem-16703	51	8	challenges	challenge	NOUN
fbem-16703	51	9	and	and	CCONJ
fbem-16703	51	10	creative	creative	ADJ
fbem-16703	51	11	gameplay	gameplay	NOUN
fbem-16703	51	12	challenges	challenge	NOUN
fbem-16703	51	13	within	within	ADP
fbem-16703	51	14	the	the	DET
fbem-16703	51	15	game	game	NOUN
fbem-16703	51	16	,	,	PUNCT
fbem-16703	51	17	encouraging	encourage	VERB
fbem-16703	51	18	users	user	NOUN
fbem-16703	51	19	to	to	PART
fbem-16703	51	20	share	share	VERB
fbem-16703	51	21	their	their	PRON
fbem-16703	51	22	achievements	achievement	NOUN
fbem-16703	51	23	and	and	CCONJ
fbem-16703	51	24	creativity	creativity	NOUN
fbem-16703	51	25	on	on	ADP
fbem-16703	51	26	social	social	ADJ
fbem-16703	51	27	media	medium	NOUN
fbem-16703	51	28	,	,	PUNCT
fbem-16703	51	29	creating	create	VERB
fbem-16703	51	30	a	a	DET
fbem-16703	51	31	viral	viral	ADJ
fbem-16703	51	32	dissemination	dissemination	NOUN
fbem-16703	51	33	effect	effect	NOUN
fbem-16703	51	34	.	.	PUNCT
fbem-16703	52	1	different	different	ADJ
fbem-16703	52	2	social	social	ADJ
fbem-16703	52	3	media	medium	NOUN
fbem-16703	52	4	platforms	platform	NOUN
fbem-16703	52	5	have	have	VERB
fbem-16703	52	6	different	different	ADJ
fbem-16703	52	7	user	user	NOUN
fbem-16703	52	8	groups	group	NOUN
fbem-16703	52	9	and	and	CCONJ
fbem-16703	52	10	communication	communication	NOUN
fbem-16703	52	11	characteristics	characteristic	NOUN
fbem-16703	52	12	.	.	PUNCT
fbem-16703	53	1	mobile	mobile	ADJ
fbem-16703	53	2	game	game	NOUN
fbem-16703	53	3	marketing	marketing	NOUN
fbem-16703	53	4	needs	need	VERB
fbem-16703	53	5	to	to	PART
fbem-16703	53	6	fully	fully	ADV
fbem-16703	53	7	utilize	utilize	VERB
fbem-16703	53	8	multiple	multiple	ADJ
fbem-16703	53	9	platforms	platform	NOUN
fbem-16703	53	10	for	for	ADP
fbem-16703	53	11	cross	cross	NOUN
fbem-16703	53	12	platform	platform	NOUN
fbem-16703	53	13	integration	integration	NOUN
fbem-16703	53	14	and	and	CCONJ
fbem-16703	53	15	promotion	promotion	NOUN
fbem-16703	53	16	.	.	PUNCT
fbem-16703	54	1	by	by	ADP
fbem-16703	54	2	publishing	publish	VERB
fbem-16703	54	3	unified	unified	ADJ
fbem-16703	54	4	and	and	CCONJ
fbem-16703	54	5	distinctive	distinctive	ADJ
fbem-16703	54	6	marketing	marketing	NOUN
fbem-16703	54	7	content	content	NOUN
fbem-16703	54	8	on	on	ADP
fbem-16703	54	9	different	different	ADJ
fbem-16703	54	10	platforms	platform	NOUN
fbem-16703	54	11	,	,	PUNCT
fbem-16703	54	12	complementary	complementary	ADJ
fbem-16703	54	13	effects	effect	NOUN
fbem-16703	54	14	are	be	AUX
fbem-16703	54	15	formed	form	VERB
fbem-16703	54	16	to	to	PART
fbem-16703	54	17	maximize	maximize	VERB
fbem-16703	54	18	marketing	marketing	NOUN
fbem-16703	54	19	effectiveness	effectiveness	NOUN
fbem-16703	54	20	.	.	PUNCT
fbem-16703	55	1	mobile	mobile	ADJ
fbem-16703	55	2	game	game	NOUN
fbem-16703	55	3	marketing	marketing	NOUN
fbem-16703	55	4	in	in	ADP
fbem-16703	55	5	the	the	DET
fbem-16703	55	6	social	social	ADJ
fbem-16703	55	7	media	medium	NOUN
fbem-16703	55	8	environment	environment	NOUN
fbem-16703	55	9	requires	require	VERB
fbem-16703	55	10	continuous	continuous	ADJ
fbem-16703	55	11	innovation	innovation	NOUN
fbem-16703	55	12	and	and	CCONJ
fbem-16703	55	13	exploration	exploration	NOUN
fbem-16703	55	14	to	to	PART
fbem-16703	55	15	adapt	adapt	VERB
fbem-16703	55	16	to	to	ADP
fbem-16703	55	17	market	market	NOUN
fbem-16703	55	18	changes	change	NOUN
fbem-16703	55	19	and	and	CCONJ
fbem-16703	55	20	user	user	NOUN
fbem-16703	55	21	needs	need	NOUN
fbem-16703	55	22	.	.	PUNCT
fbem-16703	56	1	by	by	ADP
fbem-16703	56	2	combining	combine	VERB
fbem-16703	56	3	innovative	innovative	ADJ
fbem-16703	56	4	thinking	thinking	NOUN
fbem-16703	56	5	and	and	CCONJ
fbem-16703	56	6	strategies	strategy	NOUN
fbem-16703	56	7	with	with	ADP
fbem-16703	56	8	the	the	DET
fbem-16703	56	9	characteristics	characteristic	NOUN
fbem-16703	56	10	and	and	CCONJ
fbem-16703	56	11	advantages	advantage	NOUN
fbem-16703	56	12	of	of	ADP
fbem-16703	56	13	social	social	ADJ
fbem-16703	56	14	media	medium	NOUN
fbem-16703	56	15	,	,	PUNCT
fbem-16703	56	16	mobile	mobile	ADJ
fbem-16703	56	17	games	game	NOUN
fbem-16703	56	18	can	can	AUX
fbem-16703	56	19	stand	stand	VERB
fbem-16703	56	20	out	out	ADP
fbem-16703	56	21	in	in	ADP
fbem-16703	56	22	the	the	DET
fbem-16703	56	23	fiercely	fiercely	ADV
fbem-16703	56	24	competitive	competitive	ADJ
fbem-16703	56	25	market	market	NOUN
fbem-16703	56	26	and	and	CCONJ
fbem-16703	56	27	achieve	achieve	VERB
fbem-16703	56	28	a	a	DET
fbem-16703	56	29	win	win	NOUN
fbem-16703	56	30	-	-	PUNCT
fbem-16703	56	31	win	win	NOUN
fbem-16703	56	32	situation	situation	NOUN
fbem-16703	56	33	of	of	ADP
fbem-16703	56	34	brand	brand	NOUN
fbem-16703	56	35	communication	communication	NOUN
fbem-16703	56	36	and	and	CCONJ
fbem-16703	56	37	user	user	NOUN
fbem-16703	56	38	growth	growth	NOUN
fbem-16703	56	39	.	.	PUNCT
fbem-16703	57	1	4	4	X
fbem-16703	57	2	.	.	X
fbem-16703	57	3	practice	practice	NOUN
fbem-16703	57	4	and	and	CCONJ
fbem-16703	57	5	exploration	exploration	NOUN
fbem-16703	57	6	of	of	ADP
fbem-16703	57	7	mobile	mobile	ADJ
fbem-16703	57	8	game	game	NOUN
fbem-16703	57	9	marketing	marketing	NOUN
fbem-16703	57	10	in	in	ADP
fbem-16703	57	11	social	social	ADJ
fbem-16703	57	12	media	medium	NOUN
fbem-16703	57	13	environment	environment	NOUN
fbem-16703	57	14	4.1	4.1	NUM
fbem-16703	57	15	.	.	PUNCT
fbem-16703	58	1	practical	practical	ADJ
fbem-16703	58	2	experience	experience	NOUN
fbem-16703	58	3	of	of	ADP
fbem-16703	58	4	mobile	mobile	ADJ
fbem-16703	58	5	game	game	NOUN
fbem-16703	58	6	marketing	marketing	NOUN
fbem-16703	58	7	in	in	ADP
fbem-16703	58	8	social	social	ADJ
fbem-16703	58	9	media	medium	NOUN
fbem-16703	58	10	environment	environment	NOUN
fbem-16703	58	11	(	(	PUNCT
fbem-16703	58	12	1	1	X
fbem-16703	58	13	)	)	PUNCT
fbem-16703	58	14	successful	successful	ADJ
fbem-16703	58	15	mobile	mobile	ADJ
fbem-16703	58	16	game	game	NOUN
fbem-16703	58	17	marketing	marketing	NOUN
fbem-16703	58	18	requires	require	VERB
fbem-16703	58	19	precise	precise	ADJ
fbem-16703	58	20	targeting	targeting	NOUN
fbem-16703	58	21	of	of	ADP
fbem-16703	58	22	target	target	NOUN
fbem-16703	58	23	users	user	NOUN
fbem-16703	58	24	.	.	PUNCT
fbem-16703	59	1	by	by	ADP
fbem-16703	59	2	analyzing	analyze	VERB
fbem-16703	59	3	user	user	NOUN
fbem-16703	59	4	interests	interest	NOUN
fbem-16703	59	5	,	,	PUNCT
fbem-16703	59	6	behaviors	behavior	NOUN
fbem-16703	59	7	,	,	PUNCT
fbem-16703	59	8	social	social	ADJ
fbem-16703	59	9	relationships	relationship	NOUN
fbem-16703	59	10	,	,	PUNCT
fbem-16703	59	11	and	and	CCONJ
fbem-16703	59	12	other	other	ADJ
fbem-16703	59	13	data	datum	NOUN
fbem-16703	59	14	on	on	ADP
fbem-16703	59	15	social	social	ADJ
fbem-16703	59	16	media	medium	NOUN
fbem-16703	59	17	,	,	PUNCT
fbem-16703	59	18	mobile	mobile	ADJ
fbem-16703	59	19	game	game	NOUN
fbem-16703	59	20	marketers	marketer	NOUN
fbem-16703	59	21	can	can	AUX
fbem-16703	59	22	more	more	ADV
fbem-16703	59	23	accurately	accurately	ADV
fbem-16703	59	24	understand	understand	VERB
fbem-16703	59	25	the	the	DET
fbem-16703	59	26	needs	need	NOUN
fbem-16703	59	27	and	and	CCONJ
fbem-16703	59	28	preferences	preference	NOUN
fbem-16703	59	29	of	of	ADP
fbem-16703	59	30	target	target	NOUN
fbem-16703	59	31	users	user	NOUN
fbem-16703	59	32	,	,	PUNCT
fbem-16703	59	33	and	and	CCONJ
fbem-16703	59	34	thus	thus	ADV
fbem-16703	59	35	develop	develop	VERB
fbem-16703	59	36	marketing	marketing	NOUN
fbem-16703	59	37	strategies	strategy	NOUN
fbem-16703	59	38	that	that	PRON
fbem-16703	59	39	are	be	AUX
fbem-16703	59	40	more	more	ADV
fbem-16703	59	41	tailored	tailor	VERB
fbem-16703	59	42	to	to	ADP
fbem-16703	59	43	user	user	NOUN
fbem-16703	59	44	needs	need	NOUN
fbem-16703	59	45	.	.	PUNCT
fbem-16703	60	1	(	(	PUNCT
fbem-16703	60	2	2	2	X
fbem-16703	60	3	)	)	PUNCT
fbem-16703	60	4	on	on	ADP
fbem-16703	60	5	social	social	ADJ
fbem-16703	60	6	media	medium	NOUN
fbem-16703	60	7	,	,	PUNCT
fbem-16703	60	8	the	the	DET
fbem-16703	60	9	quality	quality	NOUN
fbem-16703	60	10	and	and	CCONJ
fbem-16703	60	11	innovation	innovation	NOUN
fbem-16703	60	12	of	of	ADP
fbem-16703	60	13	content	content	NOUN
fbem-16703	60	14	directly	directly	ADV
fbem-16703	60	15	affect	affect	VERB
fbem-16703	60	16	user	user	NOUN
fbem-16703	60	17	attention	attention	NOUN
fbem-16703	60	18	and	and	CCONJ
fbem-16703	60	19	engagement	engagement	NOUN
fbem-16703	60	20	.	.	PUNCT
fbem-16703	61	1	mobile	mobile	ADJ
fbem-16703	61	2	game	game	NOUN
fbem-16703	61	3	marketers	marketer	NOUN
fbem-16703	61	4	focus	focus	VERB
fbem-16703	61	5	on	on	ADP
fbem-16703	61	6	the	the	DET
fbem-16703	61	7	creativity	creativity	NOUN
fbem-16703	61	8	and	and	CCONJ
fbem-16703	61	9	diversity	diversity	NOUN
fbem-16703	61	10	of	of	ADP
fbem-16703	61	11	content	content	NOUN
fbem-16703	61	12	,	,	PUNCT
fbem-16703	61	13	showcasing	showcase	VERB
fbem-16703	61	14	the	the	DET
fbem-16703	61	15	characteristics	characteristic	NOUN
fbem-16703	61	16	and	and	CCONJ
fbem-16703	61	17	charm	charm	NOUN
fbem-16703	61	18	of	of	ADP
fbem-16703	61	19	games	game	NOUN
fbem-16703	61	20	through	through	ADP
fbem-16703	61	21	various	various	ADJ
fbem-16703	61	22	forms	form	NOUN
fbem-16703	61	23	such	such	ADJ
fbem-16703	61	24	as	as	ADP
fbem-16703	61	25	graphics	graphic	NOUN
fbem-16703	61	26	,	,	PUNCT
fbem-16703	61	27	text	text	NOUN
fbem-16703	61	28	,	,	PUNCT
fbem-16703	61	29	videos	video	NOUN
fbem-16703	61	30	,	,	PUNCT
fbem-16703	61	31	and	and	CCONJ
fbem-16703	61	32	live	live	ADJ
fbem-16703	61	33	broadcasts	broadcast	NOUN
fbem-16703	61	34	by	by	ADP
fbem-16703	61	35	creating	create	VERB
fbem-16703	61	36	exquisite	exquisite	ADJ
fbem-16703	61	37	game	game	NOUN
fbem-16703	61	38	posters	poster	NOUN
fbem-16703	61	39	,	,	PUNCT
fbem-16703	61	40	trailers	trailer	NOUN
fbem-16703	61	41	,	,	PUNCT
fbem-16703	61	42	and	and	CCONJ
fbem-16703	61	43	game	game	NOUN
fbem-16703	61	44	gameplay	gameplay	NOUN
fbem-16703	61	45	introductions	introduction	NOUN
fbem-16703	61	46	,	,	PUNCT
fbem-16703	61	47	in	in	ADP
fbem-16703	61	48	order	order	NOUN
fbem-16703	61	49	to	to	PART
fbem-16703	61	50	attract	attract	VERB
fbem-16703	61	51	the	the	DET
fbem-16703	61	52	attention	attention	NOUN
fbem-16703	61	53	of	of	ADP
fbem-16703	61	54	users	user	NOUN
fbem-16703	61	55	.	.	PUNCT
fbem-16703	62	1	(	(	PUNCT
fbem-16703	62	2	3	3	X
fbem-16703	62	3	)	)	PUNCT
fbem-16703	62	4	collaborating	collaborate	VERB
fbem-16703	62	5	with	with	ADP
fbem-16703	62	6	well	well	ADV
fbem-16703	62	7	-	-	PUNCT
fbem-16703	62	8	known	know	VERB
fbem-16703	62	9	internet	internet	NOUN
fbem-16703	62	10	celebrities	celebrity	NOUN
fbem-16703	62	11	,	,	PUNCT
fbem-16703	62	12	game	game	NOUN
fbem-16703	62	13	anchors	anchor	NOUN
fbem-16703	62	14	,	,	PUNCT
fbem-16703	62	15	and	and	CCONJ
fbem-16703	62	16	other	other	ADJ
fbem-16703	62	17	kols	kol	NOUN
fbem-16703	62	18	is	be	AUX
fbem-16703	62	19	an	an	DET
fbem-16703	62	20	important	important	ADJ
fbem-16703	62	21	means	mean	NOUN
fbem-16703	62	22	of	of	ADP
fbem-16703	62	23	mobile	mobile	ADJ
fbem-16703	62	24	game	game	NOUN
fbem-16703	62	25	marketing	marketing	NOUN
fbem-16703	62	26	.	.	PUNCT
fbem-16703	63	1	by	by	ADP
fbem-16703	63	2	collaborating	collaborate	VERB
fbem-16703	63	3	with	with	ADP
fbem-16703	63	4	kols	kol	NOUN
fbem-16703	63	5	,	,	PUNCT
fbem-16703	63	6	mobile	mobile	ADJ
fbem-16703	63	7	games	game	NOUN
fbem-16703	63	8	can	can	AUX
fbem-16703	63	9	leverage	leverage	VERB
fbem-16703	63	10	their	their	PRON
fbem-16703	63	11	influence	influence	NOUN
fbem-16703	63	12	and	and	CCONJ
fbem-16703	63	13	fan	fan	NOUN
fbem-16703	63	14	base	base	NOUN
fbem-16703	63	15	to	to	PART
fbem-16703	63	16	quickly	quickly	ADV
fbem-16703	63	17	expand	expand	VERB
fbem-16703	63	18	brand	brand	NOUN
fbem-16703	63	19	awareness	awareness	NOUN
fbem-16703	63	20	and	and	CCONJ
fbem-16703	63	21	user	user	NOUN
fbem-16703	63	22	coverage	coverage	NOUN
fbem-16703	63	23	.	.	PUNCT
fbem-16703	64	1	meanwhile	meanwhile	ADV
fbem-16703	64	2	,	,	PUNCT
fbem-16703	64	3	the	the	DET
fbem-16703	64	4	professionalism	professionalism	NOUN
fbem-16703	64	5	and	and	CCONJ
fbem-16703	64	6	authenticity	authenticity	NOUN
fbem-16703	64	7	of	of	ADP
fbem-16703	64	8	kols	kol	NOUN
fbem-16703	64	9	can	can	AUX
fbem-16703	64	10	also	also	ADV
fbem-16703	64	11	increase	increase	VERB
fbem-16703	64	12	users	user	NOUN
fbem-16703	64	13	'	'	PART
fbem-16703	64	14	trust	trust	NOUN
fbem-16703	64	15	and	and	CCONJ
fbem-16703	64	16	favorability	favorability	NOUN
fbem-16703	64	17	towards	towards	ADP
fbem-16703	64	18	the	the	DET
fbem-16703	64	19	game	game	NOUN
fbem-16703	64	20	.	.	PUNCT
fbem-16703	65	1	(	(	PUNCT
fbem-16703	65	2	4	4	X
fbem-16703	65	3	)	)	PUNCT
fbem-16703	65	4	social	social	ADJ
fbem-16703	65	5	media	medium	NOUN
fbem-16703	65	6	has	have	VERB
fbem-16703	65	7	strong	strong	ADJ
fbem-16703	65	8	interactivity	interactivity	NOUN
fbem-16703	65	9	and	and	CCONJ
fbem-16703	65	10	sociability	sociability	NOUN
fbem-16703	65	11	,	,	PUNCT
fbem-16703	65	12	and	and	CCONJ
fbem-16703	65	13	mobile	mobile	ADJ
fbem-16703	65	14	game	game	NOUN
fbem-16703	65	15	marketers	marketer	NOUN
fbem-16703	65	16	make	make	VERB
fbem-16703	65	17	full	full	ADJ
fbem-16703	65	18	use	use	NOUN
fbem-16703	65	19	of	of	ADP
fbem-16703	65	20	this	this	DET
fbem-16703	65	21	feature	feature	NOUN
fbem-16703	65	22	by	by	ADP
fbem-16703	65	23	organizing	organize	VERB
fbem-16703	65	24	challenges	challenge	NOUN
fbem-16703	65	25	,	,	PUNCT
fbem-16703	65	26	interactive	interactive	ADJ
fbem-16703	65	27	q&a	q&a	PROPN
fbem-16703	65	28	,	,	PUNCT
fbem-16703	65	29	topic	topic	NOUN
fbem-16703	65	30	discussions	discussion	NOUN
fbem-16703	65	31	,	,	PUNCT
fbem-16703	65	32	and	and	CCONJ
fbem-16703	65	33	other	other	ADJ
fbem-16703	65	34	activities	activity	NOUN
fbem-16703	65	35	to	to	PART
fbem-16703	65	36	interact	interact	VERB
fbem-16703	65	37	with	with	ADP
fbem-16703	65	38	users	user	NOUN
fbem-16703	65	39	in	in	ADP
fbem-16703	65	40	real	real	ADJ
fbem-16703	65	41	-	-	PUNCT
fbem-16703	65	42	time	time	NOUN
fbem-16703	65	43	,	,	PUNCT
fbem-16703	65	44	improving	improve	VERB
fbem-16703	65	45	user	user	NOUN
fbem-16703	65	46	engagement	engagement	NOUN
fbem-16703	65	47	and	and	CCONJ
fbem-16703	65	48	stickiness	stickiness	NOUN
fbem-16703	65	49	.	.	PUNCT
fbem-16703	66	1	at	at	ADP
fbem-16703	66	2	the	the	DET
fbem-16703	66	3	same	same	ADJ
fbem-16703	66	4	time	time	NOUN
fbem-16703	66	5	,	,	PUNCT
fbem-16703	66	6	by	by	ADP
fbem-16703	66	7	establishing	establish	VERB
fbem-16703	66	8	game	game	NOUN
fbem-16703	66	9	communities	community	NOUN
fbem-16703	66	10	,	,	PUNCT
fbem-16703	66	11	operating	operate	VERB
fbem-16703	66	12	fan	fan	NOUN
fbem-16703	66	13	groups	group	NOUN
fbem-16703	66	14	,	,	PUNCT
fbem-16703	66	15	and	and	CCONJ
fbem-16703	66	16	other	other	ADJ
fbem-16703	66	17	means	mean	NOUN
fbem-16703	66	18	,	,	PUNCT
fbem-16703	66	19	target	target	NOUN
fbem-16703	66	20	users	user	NOUN
fbem-16703	66	21	are	be	AUX
fbem-16703	66	22	gathered	gather	VERB
fbem-16703	66	23	to	to	PART
fbem-16703	66	24	provide	provide	VERB
fbem-16703	66	25	exclusive	exclusive	ADJ
fbem-16703	66	26	content	content	NOUN
fbem-16703	66	27	and	and	CCONJ
fbem-16703	66	28	services	service	NOUN
fbem-16703	66	29	,	,	PUNCT
fbem-16703	66	30	enhancing	enhance	VERB
fbem-16703	66	31	their	their	PRON
fbem-16703	66	32	sense	sense	NOUN
fbem-16703	66	33	of	of	ADP
fbem-16703	66	34	belonging	belonging	NOUN
fbem-16703	66	35	and	and	CCONJ
fbem-16703	66	36	loyalty	loyalty	NOUN
fbem-16703	66	37	.	.	PUNCT
fbem-16703	67	1	(	(	PUNCT
fbem-16703	67	2	5	5	X
fbem-16703	67	3	)	)	PUNCT
fbem-16703	67	4	data	datum	NOUN
fbem-16703	67	5	analysis	analysis	NOUN
fbem-16703	67	6	and	and	CCONJ
fbem-16703	67	7	optimization	optimization	NOUN
fbem-16703	67	8	adjustment	adjustment	NOUN
fbem-16703	67	9	:	:	PUNCT
fbem-16703	67	10	in	in	ADP
fbem-16703	67	11	practice	practice	NOUN
fbem-16703	67	12	,	,	PUNCT
fbem-16703	67	13	mobile	mobile	ADJ
fbem-16703	67	14	game	game	NOUN
fbem-16703	67	15	marketers	marketer	NOUN
fbem-16703	67	16	focus	focus	VERB
fbem-16703	67	17	on	on	ADP
fbem-16703	67	18	data	datum	NOUN
fbem-16703	67	19	analysis	analysis	NOUN
fbem-16703	67	20	and	and	CCONJ
fbem-16703	67	21	mining	mining	NOUN
fbem-16703	67	22	.	.	PUNCT
fbem-16703	68	1	they	they	PRON
fbem-16703	68	2	use	use	VERB
fbem-16703	68	3	data	datum	NOUN
fbem-16703	68	4	analysis	analysis	NOUN
fbem-16703	68	5	tools	tool	NOUN
fbem-16703	68	6	provided	provide	VERB
fbem-16703	68	7	by	by	ADP
fbem-16703	68	8	social	social	ADJ
fbem-16703	68	9	media	medium	NOUN
fbem-16703	68	10	platforms	platform	NOUN
fbem-16703	68	11	to	to	PART
fbem-16703	68	12	monitor	monitor	VERB
fbem-16703	68	13	the	the	DET
fbem-16703	68	14	effectiveness	effectiveness	NOUN
fbem-16703	68	15	of	of	ADP
fbem-16703	68	16	marketing	marketing	NOUN
fbem-16703	68	17	activities	activity	NOUN
fbem-16703	68	18	and	and	CCONJ
fbem-16703	68	19	user	user	NOUN
fbem-16703	68	20	feedback	feedback	NOUN
fbem-16703	68	21	in	in	ADP
fbem-16703	68	22	real	real	ADJ
fbem-16703	68	23	time	time	NOUN
fbem-16703	68	24	,	,	PUNCT
fbem-16703	68	25	adjust	adjust	VERB
fbem-16703	68	26	strategies	strategy	NOUN
fbem-16703	68	27	in	in	ADP
fbem-16703	68	28	a	a	DET
fbem-16703	68	29	timely	timely	ADJ
fbem-16703	68	30	manner	manner	NOUN
fbem-16703	68	31	based	base	VERB
fbem-16703	68	32	on	on	ADP
fbem-16703	68	33	data	datum	NOUN
fbem-16703	68	34	feedback	feedback	NOUN
fbem-16703	68	35	,	,	PUNCT
fbem-16703	68	36	optimize	optimize	VERB
fbem-16703	68	37	marketing	marketing	NOUN
fbem-16703	68	38	plans	plan	NOUN
fbem-16703	68	39	,	,	PUNCT
fbem-16703	68	40	and	and	CCONJ
fbem-16703	68	41	improve	improve	VERB
fbem-16703	68	42	marketing	marketing	NOUN
fbem-16703	68	43	efficiency	efficiency	NOUN
fbem-16703	68	44	.	.	PUNCT
fbem-16703	69	1	220	220	NUM
fbem-16703	69	2	4.2	4.2	NUM
fbem-16703	69	3	.	.	PUNCT
fbem-16703	70	1	exploring	explore	VERB
fbem-16703	70	2	directions	direction	NOUN
fbem-16703	70	3	for	for	ADP
fbem-16703	70	4	mobile	mobile	ADJ
fbem-16703	70	5	game	game	NOUN
fbem-16703	70	6	marketing	marketing	NOUN
fbem-16703	70	7	in	in	ADP
fbem-16703	70	8	the	the	DET
fbem-16703	70	9	social	social	ADJ
fbem-16703	70	10	media	medium	NOUN
fbem-16703	70	11	environment	environment	NOUN
fbem-16703	70	12	with	with	ADP
fbem-16703	70	13	the	the	DET
fbem-16703	70	14	continuous	continuous	ADJ
fbem-16703	70	15	development	development	NOUN
fbem-16703	70	16	of	of	ADP
fbem-16703	70	17	social	social	ADJ
fbem-16703	70	18	media	medium	NOUN
fbem-16703	70	19	technology	technology	NOUN
fbem-16703	70	20	and	and	CCONJ
fbem-16703	70	21	changes	change	NOUN
fbem-16703	70	22	in	in	ADP
fbem-16703	70	23	user	user	NOUN
fbem-16703	70	24	behavior	behavior	NOUN
fbem-16703	70	25	,	,	PUNCT
fbem-16703	70	26	mobile	mobile	ADJ
fbem-16703	70	27	game	game	NOUN
fbem-16703	70	28	marketing	marketing	NOUN
fbem-16703	70	29	also	also	ADV
fbem-16703	70	30	needs	need	VERB
fbem-16703	70	31	to	to	PART
fbem-16703	70	32	constantly	constantly	ADV
fbem-16703	70	33	explore	explore	VERB
fbem-16703	70	34	new	new	ADJ
fbem-16703	70	35	directions	direction	NOUN
fbem-16703	70	36	and	and	CCONJ
fbem-16703	70	37	innovative	innovative	ADJ
fbem-16703	70	38	points	point	NOUN
fbem-16703	70	39	.	.	PUNCT
fbem-16703	71	1	(	(	PUNCT
fbem-16703	71	2	1	1	X
fbem-16703	71	3	)	)	PUNCT
fbem-16703	71	4	with	with	ADP
fbem-16703	71	5	the	the	DET
fbem-16703	71	6	continuous	continuous	ADJ
fbem-16703	71	7	development	development	NOUN
fbem-16703	71	8	of	of	ADP
fbem-16703	71	9	virtual	virtual	ADJ
fbem-16703	71	10	reality	reality	NOUN
fbem-16703	71	11	(	(	PUNCT
fbem-16703	71	12	vr	vr	NOUN
fbem-16703	71	13	)	)	PUNCT
fbem-16703	71	14	and	and	CCONJ
fbem-16703	71	15	augmented	augment	VERB
fbem-16703	71	16	reality	reality	NOUN
fbem-16703	71	17	(	(	PUNCT
fbem-16703	71	18	ar	ar	NOUN
fbem-16703	71	19	)	)	PUNCT
fbem-16703	71	20	technologies	technology	NOUN
fbem-16703	71	21	,	,	PUNCT
fbem-16703	71	22	these	these	DET
fbem-16703	71	23	technologies	technology	NOUN
fbem-16703	71	24	will	will	AUX
fbem-16703	71	25	provide	provide	VERB
fbem-16703	71	26	richer	rich	ADJ
fbem-16703	71	27	display	display	NOUN
fbem-16703	71	28	forms	form	NOUN
fbem-16703	71	29	and	and	CCONJ
fbem-16703	71	30	interactive	interactive	ADJ
fbem-16703	71	31	experiences	experience	NOUN
fbem-16703	71	32	for	for	ADP
fbem-16703	71	33	mobile	mobile	ADJ
fbem-16703	71	34	game	game	NOUN
fbem-16703	71	35	marketing	marketing	NOUN
fbem-16703	71	36	.	.	PUNCT
fbem-16703	72	1	by	by	ADP
fbem-16703	72	2	combining	combine	VERB
fbem-16703	72	3	vr	vr	PROPN
fbem-16703	72	4	/	/	SYM
fbem-16703	72	5	ar	ar	NOUN
fbem-16703	72	6	technology	technology	NOUN
fbem-16703	72	7	,	,	PUNCT
fbem-16703	72	8	mobile	mobile	ADJ
fbem-16703	72	9	games	game	NOUN
fbem-16703	72	10	can	can	AUX
fbem-16703	72	11	provide	provide	VERB
fbem-16703	72	12	users	user	NOUN
fbem-16703	72	13	with	with	ADP
fbem-16703	72	14	a	a	DET
fbem-16703	72	15	more	more	ADV
fbem-16703	72	16	immersive	immersive	ADJ
fbem-16703	72	17	gaming	gaming	NOUN
fbem-16703	72	18	experience	experience	NOUN
fbem-16703	72	19	,	,	PUNCT
fbem-16703	72	20	while	while	SCONJ
fbem-16703	72	21	also	also	ADV
fbem-16703	72	22	sharing	share	VERB
fbem-16703	72	23	these	these	DET
fbem-16703	72	24	unique	unique	ADJ
fbem-16703	72	25	experiences	experience	NOUN
fbem-16703	72	26	on	on	ADP
fbem-16703	72	27	social	social	ADJ
fbem-16703	72	28	media	medium	NOUN
fbem-16703	72	29	to	to	PART
fbem-16703	72	30	attract	attract	VERB
fbem-16703	72	31	more	more	ADJ
fbem-16703	72	32	user	user	NOUN
fbem-16703	72	33	attention	attention	NOUN
fbem-16703	72	34	and	and	CCONJ
fbem-16703	72	35	participation	participation	NOUN
fbem-16703	72	36	.	.	PUNCT
fbem-16703	73	1	(	(	PUNCT
fbem-16703	73	2	2	2	X
fbem-16703	73	3	)	)	PUNCT
fbem-16703	73	4	short	short	ADJ
fbem-16703	73	5	videos	video	NOUN
fbem-16703	73	6	and	and	CCONJ
fbem-16703	73	7	live	live	VERB
fbem-16703	73	8	streaming	streaming	NOUN
fbem-16703	73	9	have	have	AUX
fbem-16703	73	10	become	become	VERB
fbem-16703	73	11	one	one	NUM
fbem-16703	73	12	of	of	ADP
fbem-16703	73	13	the	the	DET
fbem-16703	73	14	most	most	ADV
fbem-16703	73	15	popular	popular	ADJ
fbem-16703	73	16	forms	form	NOUN
fbem-16703	73	17	of	of	ADP
fbem-16703	73	18	content	content	NOUN
fbem-16703	73	19	on	on	ADP
fbem-16703	73	20	social	social	ADJ
fbem-16703	73	21	media	medium	NOUN
fbem-16703	73	22	.	.	PUNCT
fbem-16703	74	1	mobile	mobile	ADJ
fbem-16703	74	2	game	game	NOUN
fbem-16703	74	3	marketing	marketing	NOUN
fbem-16703	74	4	can	can	AUX
fbem-16703	74	5	further	far	ADV
fbem-16703	74	6	explore	explore	VERB
fbem-16703	74	7	innovative	innovative	ADJ
fbem-16703	74	8	ways	way	NOUN
fbem-16703	74	9	of	of	ADP
fbem-16703	74	10	short	short	ADJ
fbem-16703	74	11	video	video	NOUN
fbem-16703	74	12	and	and	CCONJ
fbem-16703	74	13	live	live	VERB
fbem-16703	74	14	streaming	streaming	NOUN
fbem-16703	74	15	content	content	NOUN
fbem-16703	74	16	,	,	PUNCT
fbem-16703	74	17	such	such	ADJ
fbem-16703	74	18	as	as	ADP
fbem-16703	74	19	creating	create	VERB
fbem-16703	74	20	game	game	NOUN
fbem-16703	74	21	storyline	storyline	ADJ
fbem-16703	74	22	short	short	ADJ
fbem-16703	74	23	films	film	NOUN
fbem-16703	74	24	,	,	PUNCT
fbem-16703	74	25	game	game	NOUN
fbem-16703	74	26	teaching	teaching	NOUN
fbem-16703	74	27	videos	video	NOUN
fbem-16703	74	28	,	,	PUNCT
fbem-16703	74	29	game	game	NOUN
fbem-16703	74	30	live	live	VERB
fbem-16703	74	31	streaming	streaming	NOUN
fbem-16703	74	32	commentary	commentary	NOUN
fbem-16703	74	33	,	,	PUNCT
fbem-16703	74	34	etc	etc	X
fbem-16703	74	35	.	.	X
fbem-16703	74	36	,	,	PUNCT
fbem-16703	74	37	to	to	PART
fbem-16703	74	38	attract	attract	VERB
fbem-16703	74	39	user	user	NOUN
fbem-16703	74	40	attention	attention	NOUN
fbem-16703	74	41	and	and	CCONJ
fbem-16703	74	42	participation	participation	NOUN
fbem-16703	74	43	.	.	PUNCT
fbem-16703	75	1	at	at	ADP
fbem-16703	75	2	the	the	DET
fbem-16703	75	3	same	same	ADJ
fbem-16703	75	4	time	time	NOUN
fbem-16703	75	5	,	,	PUNCT
fbem-16703	75	6	the	the	DET
fbem-16703	75	7	interactive	interactive	ADJ
fbem-16703	75	8	functions	function	NOUN
fbem-16703	75	9	of	of	ADP
fbem-16703	75	10	short	short	ADJ
fbem-16703	75	11	videos	video	NOUN
fbem-16703	75	12	and	and	CCONJ
fbem-16703	75	13	live	live	ADJ
fbem-16703	75	14	broadcasts	broadcast	NOUN
fbem-16703	75	15	can	can	AUX
fbem-16703	75	16	also	also	ADV
fbem-16703	75	17	be	be	AUX
fbem-16703	75	18	utilized	utilize	VERB
fbem-16703	75	19	to	to	PART
fbem-16703	75	20	engage	engage	VERB
fbem-16703	75	21	in	in	ADP
fbem-16703	75	22	real	real	ADJ
fbem-16703	75	23	-	-	PUNCT
fbem-16703	75	24	time	time	NOUN
fbem-16703	75	25	interaction	interaction	NOUN
fbem-16703	75	26	and	and	CCONJ
fbem-16703	75	27	communication	communication	NOUN
fbem-16703	75	28	with	with	ADP
fbem-16703	75	29	users	user	NOUN
fbem-16703	75	30	.	.	PUNCT
fbem-16703	76	1	(	(	PUNCT
fbem-16703	76	2	3	3	X
fbem-16703	76	3	)	)	PUNCT
fbem-16703	76	4	with	with	ADP
fbem-16703	76	5	the	the	DET
fbem-16703	76	6	diversification	diversification	NOUN
fbem-16703	76	7	of	of	ADP
fbem-16703	76	8	social	social	ADJ
fbem-16703	76	9	media	medium	NOUN
fbem-16703	76	10	platforms	platform	NOUN
fbem-16703	76	11	and	and	CCONJ
fbem-16703	76	12	the	the	DET
fbem-16703	76	13	fragmentation	fragmentation	NOUN
fbem-16703	76	14	of	of	ADP
fbem-16703	76	15	user	user	NOUN
fbem-16703	76	16	behavior	behavior	NOUN
fbem-16703	76	17	,	,	PUNCT
fbem-16703	76	18	mobile	mobile	ADJ
fbem-16703	76	19	game	game	NOUN
fbem-16703	76	20	marketing	marketing	NOUN
fbem-16703	76	21	needs	need	VERB
fbem-16703	76	22	to	to	PART
fbem-16703	76	23	pay	pay	VERB
fbem-16703	76	24	more	more	ADJ
fbem-16703	76	25	attention	attention	NOUN
fbem-16703	76	26	to	to	PART
fbem-16703	76	27	cross	cross	VERB
fbem-16703	76	28	platform	platform	NOUN
fbem-16703	76	29	integration	integration	NOUN
fbem-16703	76	30	and	and	CCONJ
fbem-16703	76	31	multi	multi	ADJ
fbem-16703	76	32	-	-	ADJ
fbem-16703	76	33	channel	channel	ADJ
fbem-16703	76	34	promotion	promotion	NOUN
fbem-16703	76	35	.	.	PUNCT
fbem-16703	77	1	by	by	ADP
fbem-16703	77	2	publishing	publish	VERB
fbem-16703	77	3	unified	unified	ADJ
fbem-16703	77	4	and	and	CCONJ
fbem-16703	77	5	distinctive	distinctive	ADJ
fbem-16703	77	6	marketing	marketing	NOUN
fbem-16703	77	7	content	content	NOUN
fbem-16703	77	8	on	on	ADP
fbem-16703	77	9	different	different	ADJ
fbem-16703	77	10	social	social	ADJ
fbem-16703	77	11	media	medium	NOUN
fbem-16703	77	12	platforms	platform	NOUN
fbem-16703	77	13	,	,	PUNCT
fbem-16703	77	14	complementary	complementary	ADJ
fbem-16703	77	15	effects	effect	NOUN
fbem-16703	77	16	are	be	AUX
fbem-16703	77	17	formed	form	VERB
fbem-16703	77	18	to	to	PART
fbem-16703	77	19	maximize	maximize	VERB
fbem-16703	77	20	marketing	marketing	NOUN
fbem-16703	77	21	effectiveness	effectiveness	NOUN
fbem-16703	77	22	.	.	PUNCT
fbem-16703	78	1	at	at	ADP
fbem-16703	78	2	the	the	DET
fbem-16703	78	3	same	same	ADJ
fbem-16703	78	4	time	time	NOUN
fbem-16703	78	5	,	,	PUNCT
fbem-16703	78	6	multi	multi	ADJ
fbem-16703	78	7	-	-	ADJ
fbem-16703	78	8	channel	channel	ADJ
fbem-16703	78	9	promotion	promotion	NOUN
fbem-16703	78	10	can	can	AUX
fbem-16703	78	11	also	also	ADV
fbem-16703	78	12	be	be	AUX
fbem-16703	78	13	combined	combine	VERB
fbem-16703	78	14	with	with	ADP
fbem-16703	78	15	other	other	ADJ
fbem-16703	78	16	online	online	ADJ
fbem-16703	78	17	and	and	CCONJ
fbem-16703	78	18	offline	offline	ADJ
fbem-16703	78	19	channels	channel	NOUN
fbem-16703	78	20	to	to	PART
fbem-16703	78	21	increase	increase	VERB
fbem-16703	78	22	brand	brand	NOUN
fbem-16703	78	23	exposure	exposure	NOUN
fbem-16703	78	24	and	and	CCONJ
fbem-16703	78	25	user	user	NOUN
fbem-16703	78	26	coverage	coverage	NOUN
fbem-16703	78	27	.	.	PUNCT
fbem-16703	79	1	(	(	PUNCT
fbem-16703	79	2	4	4	X
fbem-16703	79	3	)	)	PUNCT
fbem-16703	79	4	with	with	ADP
fbem-16703	79	5	the	the	DET
fbem-16703	79	6	development	development	NOUN
fbem-16703	79	7	and	and	CCONJ
fbem-16703	79	8	application	application	NOUN
fbem-16703	79	9	of	of	ADP
fbem-16703	79	10	big	big	ADJ
fbem-16703	79	11	data	datum	NOUN
fbem-16703	79	12	technology	technology	NOUN
fbem-16703	79	13	,	,	PUNCT
fbem-16703	79	14	data	data	NOUN
fbem-16703	79	15	-	-	PUNCT
fbem-16703	79	16	driven	drive	VERB
fbem-16703	79	17	refined	refined	ADJ
fbem-16703	79	18	operations	operation	NOUN
fbem-16703	79	19	will	will	AUX
fbem-16703	79	20	become	become	VERB
fbem-16703	79	21	an	an	DET
fbem-16703	79	22	important	important	ADJ
fbem-16703	79	23	trend	trend	NOUN
fbem-16703	79	24	in	in	ADP
fbem-16703	79	25	mobile	mobile	ADJ
fbem-16703	79	26	game	game	NOUN
fbem-16703	79	27	marketing	marketing	NOUN
fbem-16703	79	28	.	.	PUNCT
fbem-16703	80	1	by	by	ADP
fbem-16703	80	2	utilizing	utilize	VERB
fbem-16703	80	3	data	datum	NOUN
fbem-16703	80	4	mining	mining	NOUN
fbem-16703	80	5	and	and	CCONJ
fbem-16703	80	6	analysis	analysis	NOUN
fbem-16703	80	7	techniques	technique	NOUN
fbem-16703	80	8	,	,	PUNCT
fbem-16703	80	9	in	in	ADP
fbem-16703	80	10	-	-	PUNCT
fbem-16703	80	11	depth	depth	NOUN
fbem-16703	80	12	analysis	analysis	NOUN
fbem-16703	80	13	and	and	CCONJ
fbem-16703	80	14	mining	mining	NOUN
fbem-16703	80	15	of	of	ADP
fbem-16703	80	16	user	user	NOUN
fbem-16703	80	17	behavior	behavior	NOUN
fbem-16703	80	18	data	datum	NOUN
fbem-16703	80	19	on	on	ADP
fbem-16703	80	20	social	social	ADJ
fbem-16703	80	21	media	medium	NOUN
fbem-16703	80	22	can	can	AUX
fbem-16703	80	23	achieve	achieve	VERB
fbem-16703	80	24	more	more	ADV
fbem-16703	80	25	accurate	accurate	ADJ
fbem-16703	80	26	user	user	NOUN
fbem-16703	80	27	positioning	positioning	NOUN
fbem-16703	80	28	,	,	PUNCT
fbem-16703	80	29	content	content	NOUN
fbem-16703	80	30	recommendation	recommendation	NOUN
fbem-16703	80	31	,	,	PUNCT
fbem-16703	80	32	and	and	CCONJ
fbem-16703	80	33	effectiveness	effectiveness	NOUN
fbem-16703	80	34	evaluation	evaluation	NOUN
fbem-16703	80	35	.	.	PUNCT
fbem-16703	81	1	meanwhile	meanwhile	ADV
fbem-16703	81	2	,	,	PUNCT
fbem-16703	81	3	data	data	NOUN
fbem-16703	81	4	-	-	PUNCT
fbem-16703	81	5	driven	drive	VERB
fbem-16703	81	6	methods	method	NOUN
fbem-16703	81	7	can	can	AUX
fbem-16703	81	8	also	also	ADV
fbem-16703	81	9	be	be	AUX
fbem-16703	81	10	used	use	VERB
fbem-16703	81	11	to	to	PART
fbem-16703	81	12	continuously	continuously	ADV
fbem-16703	81	13	optimize	optimize	VERB
fbem-16703	81	14	and	and	CCONJ
fbem-16703	81	15	adjust	adjust	VERB
fbem-16703	81	16	marketing	marketing	NOUN
fbem-16703	81	17	strategies	strategy	NOUN
fbem-16703	81	18	.	.	PUNCT
fbem-16703	82	1	4.3	4.3	NUM
fbem-16703	82	2	.	.	PUNCT
fbem-16703	82	3	enlightenment	enlightenment	PROPN
fbem-16703	82	4	and	and	CCONJ
fbem-16703	82	5	significance	significance	NOUN
fbem-16703	82	6	of	of	ADP
fbem-16703	82	7	practice	practice	NOUN
fbem-16703	82	8	and	and	CCONJ
fbem-16703	82	9	exploration	exploration	VERB
fbem-16703	82	10	the	the	DET
fbem-16703	82	11	practice	practice	NOUN
fbem-16703	82	12	and	and	CCONJ
fbem-16703	82	13	exploration	exploration	NOUN
fbem-16703	82	14	of	of	ADP
fbem-16703	82	15	mobile	mobile	ADJ
fbem-16703	82	16	game	game	NOUN
fbem-16703	82	17	marketing	marketing	NOUN
fbem-16703	82	18	in	in	ADP
fbem-16703	82	19	the	the	DET
fbem-16703	82	20	social	social	ADJ
fbem-16703	82	21	media	medium	NOUN
fbem-16703	82	22	environment	environment	NOUN
fbem-16703	82	23	provide	provide	VERB
fbem-16703	82	24	valuable	valuable	ADJ
fbem-16703	82	25	experience	experience	NOUN
fbem-16703	82	26	and	and	CCONJ
fbem-16703	82	27	inspiration	inspiration	NOUN
fbem-16703	82	28	for	for	ADP
fbem-16703	82	29	the	the	DET
fbem-16703	82	30	mobile	mobile	ADJ
fbem-16703	82	31	game	game	NOUN
fbem-16703	82	32	industry	industry	NOUN
fbem-16703	82	33	.	.	PUNCT
fbem-16703	83	1	these	these	DET
fbem-16703	83	2	experiences	experience	NOUN
fbem-16703	83	3	and	and	CCONJ
fbem-16703	83	4	inspirations	inspiration	NOUN
fbem-16703	83	5	not	not	PART
fbem-16703	83	6	only	only	ADV
fbem-16703	83	7	help	help	AUX
fbem-16703	83	8	guide	guide	VERB
fbem-16703	83	9	mobile	mobile	ADJ
fbem-16703	83	10	game	game	NOUN
fbem-16703	83	11	developers	developer	NOUN
fbem-16703	83	12	and	and	CCONJ
fbem-16703	83	13	marketers	marketer	NOUN
fbem-16703	83	14	to	to	PART
fbem-16703	83	15	develop	develop	VERB
fbem-16703	83	16	more	more	ADV
fbem-16703	83	17	effective	effective	ADJ
fbem-16703	83	18	marketing	marketing	NOUN
fbem-16703	83	19	strategies	strategy	NOUN
fbem-16703	83	20	,	,	PUNCT
fbem-16703	83	21	but	but	CCONJ
fbem-16703	83	22	also	also	ADV
fbem-16703	83	23	have	have	VERB
fbem-16703	83	24	important	important	ADJ
fbem-16703	83	25	significance	significance	NOUN
fbem-16703	83	26	for	for	ADP
fbem-16703	83	27	the	the	DET
fbem-16703	83	28	development	development	NOUN
fbem-16703	83	29	of	of	ADP
fbem-16703	83	30	the	the	DET
fbem-16703	83	31	entire	entire	ADJ
fbem-16703	83	32	digital	digital	ADJ
fbem-16703	83	33	marketing	marketing	NOUN
fbem-16703	83	34	field	field	NOUN
fbem-16703	83	35	.	.	PUNCT
fbem-16703	84	1	table	table	NOUN
fbem-16703	84	2	1	1	NUM
fbem-16703	84	3	presents	present	VERB
fbem-16703	84	4	a	a	DET
fbem-16703	84	5	summary	summary	NOUN
fbem-16703	84	6	of	of	ADP
fbem-16703	84	7	practical	practical	ADJ
fbem-16703	84	8	experience	experience	NOUN
fbem-16703	84	9	in	in	ADP
fbem-16703	84	10	mobile	mobile	ADJ
fbem-16703	84	11	game	game	NOUN
fbem-16703	84	12	marketing	marketing	NOUN
fbem-16703	84	13	in	in	ADP
fbem-16703	84	14	the	the	DET
fbem-16703	84	15	social	social	ADJ
fbem-16703	84	16	media	medium	NOUN
fbem-16703	84	17	environment	environment	NOUN
fbem-16703	84	18	.	.	PUNCT
fbem-16703	85	1	table	table	NOUN
fbem-16703	85	2	1	1	NUM
fbem-16703	85	3	.	.	PUNCT
fbem-16703	86	1	summary	summary	NOUN
fbem-16703	86	2	of	of	ADP
fbem-16703	86	3	practical	practical	ADJ
fbem-16703	86	4	experience	experience	NOUN
fbem-16703	86	5	of	of	ADP
fbem-16703	86	6	mobile	mobile	ADJ
fbem-16703	86	7	game	game	NOUN
fbem-16703	86	8	marketing	marketing	NOUN
fbem-16703	86	9	in	in	ADP
fbem-16703	86	10	social	social	ADJ
fbem-16703	86	11	media	medium	NOUN
fbem-16703	86	12	environment	environment	NOUN
fbem-16703	86	13	strategy	strategy	NOUN
fbem-16703	86	14	/	/	SYM
fbem-16703	86	15	experience	experience	NOUN
fbem-16703	86	16	describe	describe	VERB
fbem-16703	86	17	example	example	NOUN
fbem-16703	86	18	accurate	accurate	ADJ
fbem-16703	86	19	positioning	positioning	NOUN
fbem-16703	86	20	by	by	ADP
fbem-16703	86	21	analyzing	analyze	VERB
fbem-16703	86	22	user	user	NOUN
fbem-16703	86	23	data	datum	NOUN
fbem-16703	86	24	,	,	PUNCT
fbem-16703	86	25	identifying	identify	VERB
fbem-16703	86	26	target	target	NOUN
fbem-16703	86	27	user	user	NOUN
fbem-16703	86	28	groups	group	NOUN
fbem-16703	86	29	,	,	PUNCT
fbem-16703	86	30	and	and	CCONJ
fbem-16703	86	31	developing	develop	VERB
fbem-16703	86	32	personalized	personalized	ADJ
fbem-16703	86	33	marketing	marketing	NOUN
fbem-16703	86	34	strategies	strategy	NOUN
fbem-16703	86	35	"	"	PUNCT
fbem-16703	86	36	honor	honor	NOUN
fbem-16703	86	37	of	of	ADP
fbem-16703	86	38	kings	king	NOUN
fbem-16703	86	39	"	"	PUNCT
fbem-16703	86	40	is	be	AUX
fbem-16703	86	41	aimed	aim	VERB
fbem-16703	86	42	at	at	ADP
fbem-16703	86	43	young	young	ADJ
fbem-16703	86	44	users	user	NOUN
fbem-16703	86	45	and	and	CCONJ
fbem-16703	86	46	uses	use	VERB
fbem-16703	86	47	animation	animation	NOUN
fbem-16703	86	48	and	and	CCONJ
fbem-16703	86	49	secondary	secondary	ADJ
fbem-16703	86	50	elements	element	NOUN
fbem-16703	86	51	for	for	ADP
fbem-16703	86	52	marketing	marketing	NOUN
fbem-16703	86	53	.	.	PUNCT
fbem-16703	87	1	content	content	NOUN
fbem-16703	87	2	creativity	creativity	NOUN
fbem-16703	87	3	create	create	VERB
fbem-16703	87	4	high	high	ADJ
fbem-16703	87	5	-	-	PUNCT
fbem-16703	87	6	quality	quality	NOUN
fbem-16703	87	7	and	and	CCONJ
fbem-16703	87	8	interesting	interesting	ADJ
fbem-16703	87	9	content	content	NOUN
fbem-16703	87	10	to	to	PART
fbem-16703	87	11	attract	attract	VERB
fbem-16703	87	12	user	user	NOUN
fbem-16703	87	13	attention	attention	NOUN
fbem-16703	87	14	"	"	PUNCT
fbem-16703	87	15	game	game	NOUN
fbem-16703	87	16	for	for	ADP
fbem-16703	87	17	peace	peace	NOUN
fbem-16703	87	18	"	"	PUNCT
fbem-16703	87	19	released	release	VERB
fbem-16703	87	20	a	a	DET
fbem-16703	87	21	creative	creative	ADJ
fbem-16703	87	22	short	short	ADJ
fbem-16703	87	23	video	video	NOUN
fbem-16703	87	24	to	to	PART
fbem-16703	87	25	show	show	VERB
fbem-16703	87	26	the	the	DET
fbem-16703	87	27	game	game	NOUN
fbem-16703	87	28	features	feature	VERB
fbem-16703	87	29	and	and	CCONJ
fbem-16703	87	30	gameplay	gameplay	NOUN
fbem-16703	87	31	.	.	PUNCT
fbem-16703	88	1	kol	kol	PROPN
fbem-16703	88	2	cooperation	cooperation	NOUN
fbem-16703	88	3	collaborate	collaborate	VERB
fbem-16703	88	4	with	with	ADP
fbem-16703	88	5	well	well	ADV
fbem-16703	88	6	-	-	PUNCT
fbem-16703	88	7	known	know	VERB
fbem-16703	88	8	internet	internet	NOUN
fbem-16703	88	9	celebrities	celebrity	NOUN
fbem-16703	88	10	,	,	PUNCT
fbem-16703	88	11	game	game	NOUN
fbem-16703	88	12	anchors	anchor	NOUN
fbem-16703	88	13	,	,	PUNCT
fbem-16703	88	14	etc	etc	X
fbem-16703	88	15	.	.	X
fbem-16703	88	16	to	to	PART
fbem-16703	88	17	expand	expand	VERB
fbem-16703	88	18	brand	brand	NOUN
fbem-16703	88	19	awareness	awareness	NOUN
fbem-16703	88	20	fantasy	fantasy	NOUN
fbem-16703	88	21	westward	westward	ADV
fbem-16703	88	22	journey	journey	NOUN
fbem-16703	88	23	cooperates	cooperate	VERB
fbem-16703	88	24	with	with	ADP
fbem-16703	88	25	well	well	ADV
fbem-16703	88	26	-	-	PUNCT
fbem-16703	88	27	known	know	VERB
fbem-16703	88	28	game	game	NOUN
fbem-16703	88	29	anchors	anchor	NOUN
fbem-16703	88	30	to	to	PART
fbem-16703	88	31	broadcast	broadcast	VERB
fbem-16703	88	32	and	and	CCONJ
fbem-16703	88	33	explain	explain	VERB
fbem-16703	88	34	the	the	DET
fbem-16703	88	35	game	game	NOUN
fbem-16703	88	36	live	live	VERB
fbem-16703	88	37	.	.	PUNCT
fbem-16703	89	1	user	user	NOUN
fbem-16703	89	2	interaction	interaction	NOUN
fbem-16703	89	3	by	by	ADP
fbem-16703	89	4	organizing	organize	VERB
fbem-16703	89	5	challenge	challenge	NOUN
fbem-16703	89	6	competitions	competition	NOUN
fbem-16703	89	7	,	,	PUNCT
fbem-16703	89	8	interactive	interactive	ADJ
fbem-16703	89	9	q&a	q&a	PROPN
fbem-16703	89	10	and	and	CCONJ
fbem-16703	89	11	other	other	ADJ
fbem-16703	89	12	activities	activity	NOUN
fbem-16703	89	13	,	,	PUNCT
fbem-16703	89	14	we	we	PRON
fbem-16703	89	15	aim	aim	VERB
fbem-16703	89	16	to	to	PART
fbem-16703	89	17	increase	increase	VERB
fbem-16703	89	18	user	user	NOUN
fbem-16703	89	19	engagement	engagement	NOUN
fbem-16703	89	20	onmyoji	onmyoji	PROPN
fbem-16703	89	21	held	hold	VERB
fbem-16703	89	22	a	a	DET
fbem-16703	89	23	"	"	PUNCT
fbem-16703	89	24	design	design	NOUN
fbem-16703	89	25	contest	contest	NOUN
fbem-16703	89	26	of	of	ADP
fbem-16703	89	27	style	style	NOUN
fbem-16703	89	28	god	god	PROPN
fbem-16703	89	29	"	"	PUNCT
fbem-16703	89	30	to	to	PART
fbem-16703	89	31	encourage	encourage	VERB
fbem-16703	89	32	users	user	NOUN
fbem-16703	89	33	to	to	PART
fbem-16703	89	34	create	create	VERB
fbem-16703	89	35	and	and	CCONJ
fbem-16703	89	36	share	share	VERB
fbem-16703	89	37	their	their	PRON
fbem-16703	89	38	own	own	ADJ
fbem-16703	89	39	designs	design	NOUN
fbem-16703	89	40	.	.	PUNCT
fbem-16703	90	1	data	datum	NOUN
fbem-16703	90	2	analysis	analysis	NOUN
fbem-16703	90	3	utilize	utilize	VERB
fbem-16703	90	4	data	datum	NOUN
fbem-16703	90	5	analysis	analysis	NOUN
fbem-16703	90	6	tools	tool	NOUN
fbem-16703	90	7	to	to	PART
fbem-16703	90	8	monitor	monitor	VERB
fbem-16703	90	9	marketing	marketing	NOUN
fbem-16703	90	10	effectiveness	effectiveness	NOUN
fbem-16703	90	11	in	in	ADP
fbem-16703	90	12	real	real	ADJ
fbem-16703	90	13	-	-	PUNCT
fbem-16703	90	14	time	time	NOUN
fbem-16703	90	15	and	and	CCONJ
fbem-16703	90	16	optimize	optimize	NOUN
fbem-16703	90	17	strategies	strategy	NOUN
fbem-16703	90	18	honkai	honkai	PROPN
fbem-16703	90	19	impact	impact	NOUN
fbem-16703	90	20	3	3	NUM
fbem-16703	90	21	adjusts	adjust	VERB
fbem-16703	90	22	the	the	DET
fbem-16703	90	23	game	game	NOUN
fbem-16703	90	24	content	content	NOUN
fbem-16703	90	25	and	and	CCONJ
fbem-16703	90	26	marketing	marketing	NOUN
fbem-16703	90	27	strategy	strategy	NOUN
fbem-16703	90	28	according	accord	VERB
fbem-16703	90	29	to	to	ADP
fbem-16703	90	30	user	user	NOUN
fbem-16703	90	31	feedback	feedback	NOUN
fbem-16703	90	32	and	and	CCONJ
fbem-16703	90	33	data	datum	NOUN
fbem-16703	90	34	analysis	analysis	NOUN
fbem-16703	90	35	.	.	PUNCT
fbem-16703	91	1	practical	practical	ADJ
fbem-16703	91	2	experience	experience	NOUN
fbem-16703	91	3	has	have	AUX
fbem-16703	91	4	proven	prove	VERB
fbem-16703	91	5	the	the	DET
fbem-16703	91	6	importance	importance	NOUN
fbem-16703	91	7	and	and	CCONJ
fbem-16703	91	8	potential	potential	NOUN
fbem-16703	91	9	of	of	ADP
fbem-16703	91	10	social	social	ADJ
fbem-16703	91	11	media	medium	NOUN
fbem-16703	91	12	in	in	ADP
fbem-16703	91	13	mobile	mobile	ADJ
fbem-16703	91	14	game	game	NOUN
fbem-16703	91	15	marketing	marketing	NOUN
fbem-16703	91	16	.	.	PUNCT
fbem-16703	92	1	by	by	ADP
fbem-16703	92	2	using	use	VERB
fbem-16703	92	3	social	social	ADJ
fbem-16703	92	4	media	medium	NOUN
fbem-16703	92	5	platforms	platform	NOUN
fbem-16703	92	6	for	for	ADP
fbem-16703	92	7	marketing	marketing	NOUN
fbem-16703	92	8	activities	activity	NOUN
fbem-16703	92	9	,	,	PUNCT
fbem-16703	92	10	mobile	mobile	NOUN
fbem-16703	92	11	games	game	NOUN
fbem-16703	92	12	can	can	AUX
fbem-16703	92	13	quickly	quickly	ADV
fbem-16703	92	14	expand	expand	VERB
fbem-16703	92	15	brand	brand	NOUN
fbem-16703	92	16	awareness	awareness	NOUN
fbem-16703	92	17	,	,	PUNCT
fbem-16703	92	18	attract	attract	VERB
fbem-16703	92	19	target	target	NOUN
fbem-16703	92	20	users	user	NOUN
fbem-16703	92	21	,	,	PUNCT
fbem-16703	92	22	and	and	CCONJ
fbem-16703	92	23	increase	increase	VERB
fbem-16703	92	24	user	user	NOUN
fbem-16703	92	25	engagement	engagement	NOUN
fbem-16703	92	26	.	.	PUNCT
fbem-16703	93	1	these	these	DET
fbem-16703	93	2	practical	practical	ADJ
fbem-16703	93	3	experiences	experience	NOUN
fbem-16703	93	4	provide	provide	VERB
fbem-16703	93	5	valuable	valuable	ADJ
fbem-16703	93	6	reference	reference	NOUN
fbem-16703	93	7	and	and	CCONJ
fbem-16703	93	8	inspiration	inspiration	NOUN
fbem-16703	93	9	for	for	ADP
fbem-16703	93	10	other	other	ADJ
fbem-16703	93	11	industries	industry	NOUN
fbem-16703	93	12	and	and	CCONJ
fbem-16703	93	13	products	product	NOUN
fbem-16703	93	14	.	.	PUNCT
fbem-16703	94	1	with	with	ADP
fbem-16703	94	2	the	the	DET
fbem-16703	94	3	continuous	continuous	ADJ
fbem-16703	94	4	progress	progress	NOUN
fbem-16703	94	5	of	of	ADP
fbem-16703	94	6	technology	technology	NOUN
fbem-16703	94	7	and	and	CCONJ
fbem-16703	94	8	changes	change	NOUN
fbem-16703	94	9	in	in	ADP
fbem-16703	94	10	user	user	NOUN
fbem-16703	94	11	behavior	behavior	NOUN
fbem-16703	94	12	,	,	PUNCT
fbem-16703	94	13	mobile	mobile	ADJ
fbem-16703	94	14	game	game	NOUN
fbem-16703	94	15	marketing	marketing	NOUN
fbem-16703	94	16	needs	need	VERB
fbem-16703	94	17	to	to	PART
fbem-16703	94	18	constantly	constantly	ADV
fbem-16703	94	19	adapt	adapt	VERB
fbem-16703	94	20	and	and	CCONJ
fbem-16703	94	21	innovate	innovate	VERB
fbem-16703	94	22	.	.	PUNCT
fbem-16703	95	1	by	by	ADP
fbem-16703	95	2	exploring	explore	VERB
fbem-16703	95	3	new	new	ADJ
fbem-16703	95	4	technological	technological	ADJ
fbem-16703	95	5	applications	application	NOUN
fbem-16703	95	6	,	,	PUNCT
fbem-16703	95	7	content	content	NOUN
fbem-16703	95	8	innovation	innovation	NOUN
fbem-16703	95	9	,	,	PUNCT
fbem-16703	95	10	and	and	CCONJ
fbem-16703	95	11	cross	cross	VERB
fbem-16703	95	12	platform	platform	NOUN
fbem-16703	95	13	integration	integration	NOUN
fbem-16703	95	14	,	,	PUNCT
fbem-16703	95	15	mobile	mobile	ADJ
fbem-16703	95	16	game	game	NOUN
fbem-16703	95	17	marketing	marketing	NOUN
fbem-16703	95	18	can	can	AUX
fbem-16703	95	19	continuously	continuously	ADV
fbem-16703	95	20	improve	improve	VERB
fbem-16703	95	21	user	user	NOUN
fbem-16703	95	22	experience	experience	NOUN
fbem-16703	95	23	and	and	CCONJ
fbem-16703	95	24	marketing	marketing	NOUN
fbem-16703	95	25	effectiveness	effectiveness	NOUN
fbem-16703	95	26	,	,	PUNCT
fbem-16703	95	27	achieving	achieve	VERB
fbem-16703	95	28	sustainable	sustainable	ADJ
fbem-16703	95	29	development	development	NOUN
fbem-16703	95	30	.	.	PUNCT
fbem-16703	96	1	table	table	NOUN
fbem-16703	96	2	2	2	NUM
fbem-16703	96	3	shows	show	VERB
fbem-16703	96	4	the	the	DET
fbem-16703	96	5	exploration	exploration	NOUN
fbem-16703	96	6	directions	direction	NOUN
fbem-16703	96	7	of	of	ADP
fbem-16703	96	8	mobile	mobile	ADJ
fbem-16703	96	9	game	game	NOUN
fbem-16703	96	10	marketing	marketing	NOUN
fbem-16703	96	11	in	in	ADP
fbem-16703	96	12	the	the	DET
fbem-16703	96	13	social	social	ADJ
fbem-16703	96	14	media	medium	NOUN
fbem-16703	96	15	environment	environment	NOUN
fbem-16703	96	16	.	.	PUNCT
fbem-16703	97	1	221	221	NUM
fbem-16703	97	2	table	table	NOUN
fbem-16703	97	3	2	2	NUM
fbem-16703	97	4	.	.	PUNCT
fbem-16703	97	5	exploration	exploration	NOUN
fbem-16703	97	6	direction	direction	NOUN
fbem-16703	97	7	of	of	ADP
fbem-16703	97	8	mobile	mobile	ADJ
fbem-16703	97	9	game	game	NOUN
fbem-16703	97	10	marketing	marketing	NOUN
fbem-16703	97	11	in	in	ADP
fbem-16703	97	12	social	social	ADJ
fbem-16703	97	13	media	medium	NOUN
fbem-16703	97	14	environment	environment	NOUN
fbem-16703	97	15	exploration	exploration	NOUN
fbem-16703	97	16	direction	direction	NOUN
fbem-16703	97	17	describe	describe	VERB
fbem-16703	97	18	potential	potential	ADJ
fbem-16703	97	19	impact	impact	NOUN
fbem-16703	97	20	application	application	NOUN
fbem-16703	97	21	of	of	ADP
fbem-16703	97	22	vr	vr	PROPN
fbem-16703	97	23	/	/	SYM
fbem-16703	97	24	ar	ar	NOUN
fbem-16703	97	25	technology	technology	NOUN
fbem-16703	97	26	combining	combine	VERB
fbem-16703	97	27	virtual	virtual	ADJ
fbem-16703	97	28	reality	reality	NOUN
fbem-16703	97	29	and	and	CCONJ
fbem-16703	97	30	augmented	augment	VERB
fbem-16703	97	31	reality	reality	NOUN
fbem-16703	97	32	technology	technology	NOUN
fbem-16703	97	33	to	to	PART
fbem-16703	97	34	provide	provide	VERB
fbem-16703	97	35	an	an	DET
fbem-16703	97	36	immersive	immersive	NOUN
fbem-16703	97	37	gaming	gaming	NOUN
fbem-16703	97	38	experience	experience	NOUN
fbem-16703	97	39	enhance	enhance	NOUN
fbem-16703	97	40	game	game	NOUN
fbem-16703	97	41	interactivity	interactivity	NOUN
fbem-16703	97	42	and	and	CCONJ
fbem-16703	97	43	realism	realism	NOUN
fbem-16703	97	44	,	,	PUNCT
fbem-16703	97	45	attract	attract	VERB
fbem-16703	97	46	more	more	ADJ
fbem-16703	97	47	users	user	NOUN
fbem-16703	97	48	to	to	PART
fbem-16703	97	49	try	try	VERB
fbem-16703	97	50	and	and	CCONJ
fbem-16703	97	51	share	share	VERB
fbem-16703	97	52	short	short	ADJ
fbem-16703	97	53	video	video	NOUN
fbem-16703	97	54	and	and	CCONJ
fbem-16703	97	55	live	live	VERB
fbem-16703	97	56	streaming	streaming	NOUN
fbem-16703	97	57	innovation	innovation	NOUN
fbem-16703	97	58	explore	explore	VERB
fbem-16703	97	59	innovative	innovative	ADJ
fbem-16703	97	60	ways	way	NOUN
fbem-16703	97	61	of	of	ADP
fbem-16703	97	62	short	short	ADJ
fbem-16703	97	63	video	video	NOUN
fbem-16703	97	64	and	and	CCONJ
fbem-16703	97	65	live	live	VERB
fbem-16703	97	66	streaming	streaming	NOUN
fbem-16703	97	67	content	content	NOUN
fbem-16703	97	68	,	,	PUNCT
fbem-16703	97	69	such	such	ADJ
fbem-16703	97	70	as	as	ADP
fbem-16703	97	71	plot	plot	NOUN
fbem-16703	97	72	short	short	ADJ
fbem-16703	97	73	films	film	NOUN
fbem-16703	97	74	,	,	PUNCT
fbem-16703	97	75	instructional	instructional	ADJ
fbem-16703	97	76	videos	video	NOUN
fbem-16703	97	77	,	,	PUNCT
fbem-16703	97	78	etc	etc	X
fbem-16703	97	79	increase	increase	VERB
fbem-16703	97	80	user	user	NOUN
fbem-16703	97	81	attention	attention	NOUN
fbem-16703	97	82	and	and	CCONJ
fbem-16703	97	83	engagement	engagement	NOUN
fbem-16703	97	84	,	,	PUNCT
fbem-16703	97	85	and	and	CCONJ
fbem-16703	97	86	expand	expand	VERB
fbem-16703	97	87	brand	brand	NOUN
fbem-16703	97	88	influence	influence	PROPN
fbem-16703	97	89	cross	cross	NOUN
fbem-16703	97	90	platform	platform	NOUN
fbem-16703	97	91	integration	integration	NOUN
fbem-16703	97	92	promotion	promotion	NOUN
fbem-16703	97	93	publish	publish	VERB
fbem-16703	97	94	unified	unified	ADJ
fbem-16703	97	95	and	and	CCONJ
fbem-16703	97	96	distinctive	distinctive	ADJ
fbem-16703	97	97	marketing	marketing	NOUN
fbem-16703	97	98	content	content	NOUN
fbem-16703	97	99	on	on	ADP
fbem-16703	97	100	multiple	multiple	ADJ
fbem-16703	97	101	social	social	ADJ
fbem-16703	97	102	media	medium	NOUN
fbem-16703	97	103	platforms	platform	NOUN
fbem-16703	97	104	expand	expand	VERB
fbem-16703	97	105	brand	brand	NOUN
fbem-16703	97	106	exposure	exposure	NOUN
fbem-16703	97	107	and	and	CCONJ
fbem-16703	97	108	attract	attract	VERB
fbem-16703	97	109	more	more	ADJ
fbem-16703	97	110	potential	potential	ADJ
fbem-16703	97	111	users	user	NOUN
fbem-16703	97	112	research	research	VERB
fbem-16703	97	113	on	on	ADP
fbem-16703	97	114	user	user	NOUN
fbem-16703	97	115	behavior	behavior	NOUN
fbem-16703	97	116	psychology	psychology	NOUN
fbem-16703	97	117	conduct	conduct	VERB
fbem-16703	97	118	in	in	ADP
fbem-16703	97	119	-	-	PUNCT
fbem-16703	97	120	depth	depth	NOUN
fbem-16703	97	121	research	research	NOUN
fbem-16703	97	122	on	on	ADP
fbem-16703	97	123	user	user	NOUN
fbem-16703	97	124	behavior	behavior	NOUN
fbem-16703	97	125	and	and	CCONJ
fbem-16703	97	126	psychological	psychological	ADJ
fbem-16703	97	127	characteristics	characteristic	NOUN
fbem-16703	97	128	,	,	PUNCT
fbem-16703	97	129	and	and	CCONJ
fbem-16703	97	130	develop	develop	VERB
fbem-16703	97	131	more	more	ADV
fbem-16703	97	132	precise	precise	ADJ
fbem-16703	97	133	marketing	marketing	NOUN
fbem-16703	97	134	strategies	strategy	NOUN
fbem-16703	97	135	improve	improve	VERB
fbem-16703	97	136	marketing	marketing	NOUN
fbem-16703	97	137	effectiveness	effectiveness	NOUN
fbem-16703	97	138	and	and	CCONJ
fbem-16703	97	139	user	user	NOUN
fbem-16703	97	140	experience	experience	NOUN
fbem-16703	97	141	,	,	PUNCT
fbem-16703	97	142	enhance	enhance	VERB
fbem-16703	97	143	user	user	NOUN
fbem-16703	97	144	loyalty	loyalty	NOUN
fbem-16703	97	145	data	datum	NOUN
fbem-16703	97	146	driven	drive	VERB
fbem-16703	97	147	refined	refined	ADJ
fbem-16703	97	148	operations	operation	NOUN
fbem-16703	97	149	utilizing	utilize	VERB
fbem-16703	97	150	big	big	ADJ
fbem-16703	97	151	data	datum	NOUN
fbem-16703	97	152	technology	technology	NOUN
fbem-16703	97	153	for	for	ADP
fbem-16703	97	154	user	user	NOUN
fbem-16703	97	155	positioning	positioning	NOUN
fbem-16703	97	156	,	,	PUNCT
fbem-16703	97	157	content	content	NOUN
fbem-16703	97	158	recommendation	recommendation	NOUN
fbem-16703	97	159	,	,	PUNCT
fbem-16703	97	160	and	and	CCONJ
fbem-16703	97	161	effectiveness	effectiveness	NOUN
fbem-16703	97	162	evaluation	evaluation	NOUN
fbem-16703	97	163	implementing	implement	VERB
fbem-16703	97	164	personalized	personalize	VERB
fbem-16703	97	165	marketing	marketing	NOUN
fbem-16703	97	166	and	and	CCONJ
fbem-16703	97	167	services	service	NOUN
fbem-16703	97	168	,	,	PUNCT
fbem-16703	97	169	improving	improve	VERB
fbem-16703	97	170	marketing	marketing	NOUN
fbem-16703	97	171	efficiency	efficiency	NOUN
fbem-16703	97	172	and	and	CCONJ
fbem-16703	97	173	roi	roi	VERB
fbem-16703	97	174	the	the	DET
fbem-16703	97	175	practice	practice	NOUN
fbem-16703	97	176	and	and	CCONJ
fbem-16703	97	177	exploration	exploration	NOUN
fbem-16703	97	178	of	of	ADP
fbem-16703	97	179	mobile	mobile	ADJ
fbem-16703	97	180	game	game	NOUN
fbem-16703	97	181	marketing	marketing	NOUN
fbem-16703	97	182	in	in	ADP
fbem-16703	97	183	the	the	DET
fbem-16703	97	184	social	social	ADJ
fbem-16703	97	185	media	medium	NOUN
fbem-16703	97	186	environment	environment	NOUN
fbem-16703	97	187	provide	provide	VERB
fbem-16703	97	188	new	new	ADJ
fbem-16703	97	189	ideas	idea	NOUN
fbem-16703	97	190	and	and	CCONJ
fbem-16703	97	191	methodological	methodological	ADJ
fbem-16703	97	192	support	support	NOUN
fbem-16703	97	193	for	for	ADP
fbem-16703	97	194	the	the	DET
fbem-16703	97	195	field	field	NOUN
fbem-16703	97	196	of	of	ADP
fbem-16703	97	197	digital	digital	ADJ
fbem-16703	97	198	marketing	marketing	NOUN
fbem-16703	97	199	.	.	PUNCT
fbem-16703	98	1	these	these	DET
fbem-16703	98	2	experiences	experience	NOUN
fbem-16703	98	3	and	and	CCONJ
fbem-16703	98	4	inspirations	inspiration	NOUN
fbem-16703	98	5	can	can	AUX
fbem-16703	98	6	promote	promote	VERB
fbem-16703	98	7	the	the	DET
fbem-16703	98	8	improvement	improvement	NOUN
fbem-16703	98	9	and	and	CCONJ
fbem-16703	98	10	innovation	innovation	NOUN
fbem-16703	98	11	of	of	ADP
fbem-16703	98	12	digital	digital	ADJ
fbem-16703	98	13	marketing	marketing	NOUN
fbem-16703	98	14	theory	theory	NOUN
fbem-16703	98	15	and	and	CCONJ
fbem-16703	98	16	provide	provide	VERB
fbem-16703	98	17	useful	useful	ADJ
fbem-16703	98	18	reference	reference	NOUN
fbem-16703	98	19	and	and	CCONJ
fbem-16703	98	20	inspiration	inspiration	NOUN
fbem-16703	98	21	for	for	ADP
fbem-16703	98	22	digital	digital	ADJ
fbem-16703	98	23	marketing	marketing	NOUN
fbem-16703	98	24	in	in	ADP
fbem-16703	98	25	other	other	ADJ
fbem-16703	98	26	industries	industry	NOUN
fbem-16703	98	27	and	and	CCONJ
fbem-16703	98	28	products	product	NOUN
fbem-16703	98	29	.	.	PUNCT
fbem-16703	99	1	5	5	X
fbem-16703	99	2	.	.	X
fbem-16703	99	3	conclusion	conclusion	NOUN
fbem-16703	99	4	and	and	CCONJ
fbem-16703	99	5	suggestion	suggestion	NOUN
fbem-16703	99	6	with	with	ADP
fbem-16703	99	7	the	the	DET
fbem-16703	99	8	popularization	popularization	NOUN
fbem-16703	99	9	and	and	CCONJ
fbem-16703	99	10	deepening	deepen	VERB
fbem-16703	99	11	influence	influence	NOUN
fbem-16703	99	12	of	of	ADP
fbem-16703	99	13	social	social	ADJ
fbem-16703	99	14	media	medium	NOUN
fbem-16703	99	15	,	,	PUNCT
fbem-16703	99	16	mobile	mobile	ADJ
fbem-16703	99	17	game	game	NOUN
fbem-16703	99	18	marketing	marketing	NOUN
fbem-16703	99	19	is	be	AUX
fbem-16703	99	20	facing	face	VERB
fbem-16703	99	21	unprecedented	unprecedented	ADJ
fbem-16703	99	22	opportunities	opportunity	NOUN
fbem-16703	99	23	and	and	CCONJ
fbem-16703	99	24	challenges	challenge	NOUN
fbem-16703	99	25	.	.	PUNCT
fbem-16703	100	1	this	this	DET
fbem-16703	100	2	article	article	NOUN
fbem-16703	100	3	delves	delve	VERB
fbem-16703	100	4	into	into	ADP
fbem-16703	100	5	the	the	DET
fbem-16703	100	6	current	current	ADJ
fbem-16703	100	7	situation	situation	NOUN
fbem-16703	100	8	of	of	ADP
fbem-16703	100	9	mobile	mobile	ADJ
fbem-16703	100	10	game	game	NOUN
fbem-16703	100	11	marketing	marketing	NOUN
fbem-16703	100	12	in	in	ADP
fbem-16703	100	13	the	the	DET
fbem-16703	100	14	social	social	ADJ
fbem-16703	100	15	media	medium	NOUN
fbem-16703	100	16	environment	environment	NOUN
fbem-16703	100	17	and	and	CCONJ
fbem-16703	100	18	proposes	propose	VERB
fbem-16703	100	19	corresponding	correspond	VERB
fbem-16703	100	20	innovative	innovative	ADJ
fbem-16703	100	21	strategies	strategy	NOUN
fbem-16703	100	22	.	.	PUNCT
fbem-16703	101	1	social	social	ADJ
fbem-16703	101	2	media	medium	NOUN
fbem-16703	101	3	platforms	platform	NOUN
fbem-16703	101	4	have	have	AUX
fbem-16703	101	5	become	become	VERB
fbem-16703	101	6	an	an	DET
fbem-16703	101	7	important	important	ADJ
fbem-16703	101	8	battlefield	battlefield	NOUN
fbem-16703	101	9	for	for	ADP
fbem-16703	101	10	mobile	mobile	ADJ
fbem-16703	101	11	game	game	NOUN
fbem-16703	101	12	marketing	marketing	NOUN
fbem-16703	101	13	.	.	PUNCT
fbem-16703	102	1	these	these	DET
fbem-16703	102	2	platforms	platform	NOUN
fbem-16703	102	3	have	have	VERB
fbem-16703	102	4	a	a	DET
fbem-16703	102	5	huge	huge	ADJ
fbem-16703	102	6	user	user	NOUN
fbem-16703	102	7	base	base	NOUN
fbem-16703	102	8	and	and	CCONJ
fbem-16703	102	9	provide	provide	VERB
fbem-16703	102	10	a	a	DET
fbem-16703	102	11	wide	wide	ADJ
fbem-16703	102	12	potential	potential	ADJ
fbem-16703	102	13	audience	audience	NOUN
fbem-16703	102	14	for	for	ADP
fbem-16703	102	15	games	game	NOUN
fbem-16703	102	16	.	.	PUNCT
fbem-16703	103	1	at	at	ADP
fbem-16703	103	2	the	the	DET
fbem-16703	103	3	same	same	ADJ
fbem-16703	103	4	time	time	NOUN
fbem-16703	103	5	,	,	PUNCT
fbem-16703	103	6	its	its	PRON
fbem-16703	103	7	interactivity	interactivity	NOUN
fbem-16703	103	8	and	and	CCONJ
fbem-16703	103	9	dissemination	dissemination	NOUN
fbem-16703	103	10	enable	enable	ADJ
fbem-16703	103	11	marketing	marketing	NOUN
fbem-16703	103	12	activities	activity	NOUN
fbem-16703	103	13	to	to	PART
fbem-16703	103	14	quickly	quickly	ADV
fbem-16703	103	15	reach	reach	VERB
fbem-16703	103	16	target	target	NOUN
fbem-16703	103	17	users	user	NOUN
fbem-16703	103	18	,	,	PUNCT
fbem-16703	103	19	form	form	VERB
fbem-16703	103	20	word	word	NOUN
fbem-16703	103	21	-	-	PUNCT
fbem-16703	103	22	of	of	ADP
fbem-16703	103	23	-	-	PUNCT
fbem-16703	103	24	mouth	mouth	NOUN
fbem-16703	103	25	communication	communication	NOUN
fbem-16703	103	26	,	,	PUNCT
fbem-16703	103	27	and	and	CCONJ
fbem-16703	103	28	reduce	reduce	VERB
fbem-16703	103	29	marketing	marketing	NOUN
fbem-16703	103	30	costs	cost	NOUN
fbem-16703	103	31	.	.	PUNCT
fbem-16703	104	1	this	this	DET
fbem-16703	104	2	article	article	NOUN
fbem-16703	104	3	proposes	propose	VERB
fbem-16703	104	4	innovative	innovative	ADJ
fbem-16703	104	5	strategies	strategy	NOUN
fbem-16703	104	6	such	such	ADJ
fbem-16703	104	7	as	as	ADP
fbem-16703	104	8	personalized	personalized	ADJ
fbem-16703	104	9	marketing	marketing	NOUN
fbem-16703	104	10	,	,	PUNCT
fbem-16703	104	11	interactive	interactive	ADJ
fbem-16703	104	12	marketing	marketing	NOUN
fbem-16703	104	13	,	,	PUNCT
fbem-16703	104	14	kol	kol	PROPN
fbem-16703	104	15	collaboration	collaboration	PROPN
fbem-16703	104	16	,	,	PUNCT
fbem-16703	104	17	content	content	NOUN
fbem-16703	104	18	marketing	marketing	NOUN
fbem-16703	104	19	,	,	PUNCT
fbem-16703	104	20	and	and	CCONJ
fbem-16703	104	21	community	community	NOUN
fbem-16703	104	22	marketing	marketing	NOUN
fbem-16703	104	23	.	.	PUNCT
fbem-16703	105	1	these	these	DET
fbem-16703	105	2	strategies	strategy	NOUN
fbem-16703	105	3	emphasize	emphasize	VERB
fbem-16703	105	4	starting	start	VERB
fbem-16703	105	5	from	from	ADP
fbem-16703	105	6	the	the	DET
fbem-16703	105	7	user	user	NOUN
fbem-16703	105	8	,	,	PUNCT
fbem-16703	105	9	fully	fully	ADV
fbem-16703	105	10	utilizing	utilize	VERB
fbem-16703	105	11	the	the	DET
fbem-16703	105	12	characteristics	characteristic	NOUN
fbem-16703	105	13	of	of	ADP
fbem-16703	105	14	social	social	ADJ
fbem-16703	105	15	media	medium	NOUN
fbem-16703	105	16	,	,	PUNCT
fbem-16703	105	17	establishing	establish	VERB
fbem-16703	105	18	deep	deep	ADJ
fbem-16703	105	19	interaction	interaction	NOUN
fbem-16703	105	20	and	and	CCONJ
fbem-16703	105	21	connection	connection	NOUN
fbem-16703	105	22	with	with	ADP
fbem-16703	105	23	target	target	NOUN
fbem-16703	105	24	users	user	NOUN
fbem-16703	105	25	,	,	PUNCT
fbem-16703	105	26	and	and	CCONJ
fbem-16703	105	27	improving	improve	VERB
fbem-16703	105	28	marketing	marketing	NOUN
fbem-16703	105	29	effectiveness	effectiveness	NOUN
fbem-16703	105	30	.	.	PUNCT
fbem-16703	106	1	through	through	ADP
fbem-16703	106	2	deep	deep	ADJ
fbem-16703	106	3	interaction	interaction	NOUN
fbem-16703	106	4	and	and	CCONJ
fbem-16703	106	5	personalized	personalized	ADJ
fbem-16703	106	6	positioning	positioning	NOUN
fbem-16703	106	7	with	with	ADP
fbem-16703	106	8	users	user	NOUN
fbem-16703	106	9	,	,	PUNCT
fbem-16703	106	10	mobile	mobile	ADJ
fbem-16703	106	11	games	game	NOUN
fbem-16703	106	12	not	not	PART
fbem-16703	106	13	only	only	ADV
fbem-16703	106	14	enhance	enhance	VERB
fbem-16703	106	15	their	their	PRON
fbem-16703	106	16	visibility	visibility	NOUN
fbem-16703	106	17	and	and	CCONJ
fbem-16703	106	18	competitiveness	competitiveness	NOUN
fbem-16703	106	19	,	,	PUNCT
fbem-16703	106	20	but	but	CCONJ
fbem-16703	106	21	also	also	ADV
fbem-16703	106	22	enhance	enhance	VERB
fbem-16703	106	23	their	their	PRON
fbem-16703	106	24	loyalty	loyalty	NOUN
fbem-16703	106	25	and	and	CCONJ
fbem-16703	106	26	engagement	engagement	NOUN
fbem-16703	106	27	.	.	PUNCT
fbem-16703	107	1	meanwhile	meanwhile	ADV
fbem-16703	107	2	,	,	PUNCT
fbem-16703	107	3	strategies	strategy	NOUN
fbem-16703	107	4	such	such	ADJ
fbem-16703	107	5	as	as	ADP
fbem-16703	107	6	kol	kol	PROPN
fbem-16703	107	7	collaboration	collaboration	NOUN
fbem-16703	107	8	and	and	CCONJ
fbem-16703	107	9	content	content	NOUN
fbem-16703	107	10	marketing	marketing	NOUN
fbem-16703	107	11	have	have	AUX
fbem-16703	107	12	effectively	effectively	ADV
fbem-16703	107	13	expanded	expand	VERB
fbem-16703	107	14	the	the	DET
fbem-16703	107	15	influence	influence	NOUN
fbem-16703	107	16	of	of	ADP
fbem-16703	107	17	the	the	DET
fbem-16703	107	18	game	game	NOUN
fbem-16703	107	19	and	and	CCONJ
fbem-16703	107	20	attracted	attract	VERB
fbem-16703	107	21	more	more	ADJ
fbem-16703	107	22	potential	potential	ADJ
fbem-16703	107	23	users	user	NOUN
fbem-16703	107	24	.	.	PUNCT
fbem-16703	108	1	with	with	ADP
fbem-16703	108	2	the	the	DET
fbem-16703	108	3	continuous	continuous	ADJ
fbem-16703	108	4	development	development	NOUN
fbem-16703	108	5	of	of	ADP
fbem-16703	108	6	social	social	ADJ
fbem-16703	108	7	media	medium	NOUN
fbem-16703	108	8	technology	technology	NOUN
fbem-16703	108	9	and	and	CCONJ
fbem-16703	108	10	changes	change	NOUN
fbem-16703	108	11	in	in	ADP
fbem-16703	108	12	user	user	NOUN
fbem-16703	108	13	behavior	behavior	NOUN
fbem-16703	108	14	,	,	PUNCT
fbem-16703	108	15	mobile	mobile	ADJ
fbem-16703	108	16	game	game	NOUN
fbem-16703	108	17	marketing	marketing	NOUN
fbem-16703	108	18	will	will	AUX
fbem-16703	108	19	face	face	VERB
fbem-16703	108	20	more	more	ADJ
fbem-16703	108	21	opportunities	opportunity	NOUN
fbem-16703	108	22	and	and	CCONJ
fbem-16703	108	23	challenges	challenge	NOUN
fbem-16703	108	24	.	.	PUNCT
fbem-16703	109	1	therefore	therefore	ADV
fbem-16703	109	2	,	,	PUNCT
fbem-16703	109	3	mobile	mobile	ADJ
fbem-16703	109	4	game	game	NOUN
fbem-16703	109	5	developers	developer	NOUN
fbem-16703	109	6	need	need	VERB
fbem-16703	109	7	to	to	PART
fbem-16703	109	8	maintain	maintain	VERB
fbem-16703	109	9	sharp	sharp	ADJ
fbem-16703	109	10	market	market	NOUN
fbem-16703	109	11	insights	insight	NOUN
fbem-16703	109	12	and	and	CCONJ
fbem-16703	109	13	a	a	DET
fbem-16703	109	14	sustained	sustained	ADJ
fbem-16703	109	15	spirit	spirit	NOUN
fbem-16703	109	16	of	of	ADP
fbem-16703	109	17	innovation	innovation	NOUN
fbem-16703	109	18	,	,	PUNCT
fbem-16703	109	19	constantly	constantly	ADV
fbem-16703	109	20	explore	explore	VERB
fbem-16703	109	21	and	and	CCONJ
fbem-16703	109	22	try	try	VERB
fbem-16703	109	23	new	new	ADJ
fbem-16703	109	24	marketing	marketing	NOUN
fbem-16703	109	25	strategies	strategy	NOUN
fbem-16703	109	26	and	and	CCONJ
fbem-16703	109	27	methods	method	NOUN
fbem-16703	109	28	to	to	PART
fbem-16703	109	29	adapt	adapt	VERB
fbem-16703	109	30	to	to	ADP
fbem-16703	109	31	the	the	DET
fbem-16703	109	32	constantly	constantly	ADV
fbem-16703	109	33	changing	change	VERB
fbem-16703	109	34	market	market	NOUN
fbem-16703	109	35	environment	environment	NOUN
fbem-16703	109	36	and	and	CCONJ
fbem-16703	109	37	user	user	NOUN
fbem-16703	109	38	needs	need	NOUN
fbem-16703	109	39	.	.	PUNCT
fbem-16703	110	1	references	reference	NOUN
fbem-16703	110	2	[	[	X
fbem-16703	110	3	1	1	X
fbem-16703	110	4	]	]	PUNCT
fbem-16703	110	5	ross	ross	VERB
fbem-16703	110	6	a	a	PRON
fbem-16703	110	7	,	,	PUNCT
fbem-16703	110	8	nieborg	nieborg	PROPN
fbem-16703	110	9	d.	d.	PROPN
fbem-16703	110	10	spinning	spinning	PROPN
fbem-16703	110	11	is	be	AUX
fbem-16703	110	12	winning	win	VERB
fbem-16703	110	13	:	:	PUNCT
fbem-16703	110	14	social	social	ADJ
fbem-16703	110	15	casino	casino	NOUN
fbem-16703	110	16	apps	app	NOUN
fbem-16703	110	17	and	and	CCONJ
fbem-16703	110	18	the	the	DET
fbem-16703	110	19	platformization	platformization	NOUN
fbem-16703	110	20	of	of	ADP
fbem-16703	110	21	gamble	gamble	NOUN
fbem-16703	110	22	-	-	PUNCT
fbem-16703	110	23	play[j	play[j	NOUN
fbem-16703	110	24	]	]	PUNCT
fbem-16703	110	25	.	.	PUNCT
fbem-16703	111	1	journal	journal	PROPN
fbem-16703	111	2	of	of	ADP
fbem-16703	111	3	consumer	consumer	NOUN
fbem-16703	111	4	culture	culture	NOUN
fbem-16703	111	5	,	,	PUNCT
fbem-16703	111	6	2021	2021	NUM
fbem-16703	111	7	,	,	PUNCT
fbem-16703	111	8	21(3):1	21(3):1	PROPN
fbem-16703	111	9	-	-	SYM
fbem-16703	111	10	18	18	NUM
fbem-16703	111	11	.	.	PUNCT
fbem-16703	112	1	[	[	X
fbem-16703	112	2	2	2	NUM
fbem-16703	112	3	]	]	SYM
fbem-16703	112	4	daria	daria	PROPN
fbem-16703	112	5	,	,	PUNCT
fbem-16703	112	6	kuss	kuss	PROPN
fbem-16703	112	7	.	.	PUNCT
fbem-16703	113	1	mobile	mobile	ADJ
fbem-16703	113	2	technology	technology	NOUN
fbem-16703	113	3	and	and	CCONJ
fbem-16703	113	4	social	social	ADJ
fbem-16703	113	5	media	medium	NOUN
fbem-16703	113	6	:	:	PUNCT
fbem-16703	113	7	the	the	DET
fbem-16703	113	8	"	"	PUNCT
fbem-16703	113	9	extensions	extension	NOUN
fbem-16703	113	10	of	of	ADP
fbem-16703	113	11	man	man	NOUN
fbem-16703	113	12	"	"	PUNCT
fbem-16703	113	13	in	in	ADP
fbem-16703	113	14	the	the	DET
fbem-16703	113	15	21st	21st	ADJ
fbem-16703	113	16	century[j	century[j	NOUN
fbem-16703	113	17	]	]	PUNCT
fbem-16703	113	18	.	.	PUNCT
fbem-16703	114	1	human	human	ADJ
fbem-16703	114	2	development	development	PROPN
fbem-16703	114	3	,	,	PUNCT
fbem-16703	114	4	2017	2017	NUM
fbem-16703	114	5	,	,	PUNCT
fbem-16703	114	6	60(4):141	60(4):141	NOUN
fbem-16703	114	7	-	-	NOUN
fbem-16703	114	8	143	143	NUM
fbem-16703	114	9	.	.	PUNCT
fbem-16703	115	1	[	[	X
fbem-16703	115	2	3	3	NUM
fbem-16703	115	3	]	]	X
fbem-16703	115	4	rutz	rutz	ADJ
fbem-16703	115	5	o	o	NOUN
fbem-16703	115	6	,	,	PUNCT
fbem-16703	115	7	aravindakshan	aravindakshan	ADP
fbem-16703	115	8	a	a	PRON
fbem-16703	115	9	,	,	PUNCT
fbem-16703	115	10	rubel	rubel	NOUN
fbem-16703	115	11	o.	o.	NOUN
fbem-16703	115	12	measuring	measure	VERB
fbem-16703	115	13	and	and	CCONJ
fbem-16703	115	14	forecasting	forecast	VERB
fbem-16703	115	15	mobile	mobile	ADJ
fbem-16703	115	16	game	game	NOUN
fbem-16703	115	17	app	app	NOUN
fbem-16703	115	18	engagement[j	engagement[j	X
fbem-16703	115	19	]	]	PUNCT
fbem-16703	115	20	.	.	PUNCT
fbem-16703	116	1	international	international	ADJ
fbem-16703	116	2	journal	journal	PROPN
fbem-16703	116	3	of	of	ADP
fbem-16703	116	4	research	research	NOUN
fbem-16703	116	5	in	in	ADP
fbem-16703	116	6	marketing	marketing	NOUN
fbem-16703	116	7	,	,	PUNCT
fbem-16703	116	8	2019	2019	NUM
fbem-16703	116	9	,	,	PUNCT
fbem-16703	116	10	36(2):185	36(2):185	NUM
fbem-16703	116	11	-	-	SYM
fbem-16703	116	12	199	199	NUM
fbem-16703	116	13	.	.	PUNCT
fbem-16703	117	1	[	[	X
fbem-16703	117	2	4	4	X
fbem-16703	117	3	]	]	AUX
fbem-16703	117	4	waheed	wahee	VERB
fbem-16703	117	5	a	a	PROPN
fbem-16703	117	6	,	,	PUNCT
fbem-16703	117	7	yang	yang	PROPN
fbem-16703	117	8	j.	j.	PROPN
fbem-16703	117	9	the	the	DET
fbem-16703	117	10	impact	impact	NOUN
fbem-16703	117	11	of	of	ADP
fbem-16703	117	12	mobile	mobile	ADJ
fbem-16703	117	13	marketing	marketing	NOUN
fbem-16703	117	14	on	on	ADP
fbem-16703	117	15	online	online	ADJ
fbem-16703	117	16	consumer	consumer	NOUN
fbem-16703	117	17	buying	buying	NOUN
fbem-16703	117	18	behaviour	behaviour	NOUN
fbem-16703	117	19	:	:	PUNCT
fbem-16703	117	20	empirical	empirical	ADJ
fbem-16703	117	21	evidence	evidence	NOUN
fbem-16703	117	22	from	from	ADP
fbem-16703	117	23	pakistan[j	pakistan[j	PROPN
fbem-16703	117	24	]	]	PUNCT
fbem-16703	117	25	.	.	PUNCT
fbem-16703	118	1	international	international	ADJ
fbem-16703	118	2	journal	journal	PROPN
fbem-16703	118	3	of	of	ADP
fbem-16703	118	4	mobile	mobile	ADJ
fbem-16703	118	5	communications	communication	NOUN
fbem-16703	118	6	,	,	PUNCT
fbem-16703	118	7	2018	2018	NUM
fbem-16703	118	8	,	,	PUNCT
fbem-16703	118	9	16(6):624	16(6):624	ADJ
fbem-16703	118	10	.	.	PUNCT
fbem-16703	119	1	[	[	X
fbem-16703	119	2	5	5	NUM
fbem-16703	119	3	]	]	X
fbem-16703	119	4	marti	marti	PROPN
fbem-16703	119	5	-	-	PUNCT
fbem-16703	119	6	parreno	parreno	PROPN
fbem-16703	119	7	,	,	PUNCT
fbem-16703	119	8	jose	jose	PROPN
fbem-16703	119	9	,	,	PUNCT
fbem-16703	119	10	bermejo	bermejo	ADJ
fbem-16703	119	11	-	-	PUNCT
fbem-16703	119	12	berros	berro	NOUN
fbem-16703	119	13	,	,	PUNCT
fbem-16703	119	14	et	et	PROPN
fbem-16703	119	15	al	al	PROPN
fbem-16703	119	16	.	.	PROPN
fbem-16703	119	17	product	product	NOUN
fbem-16703	119	18	placement	placement	NOUN
fbem-16703	119	19	in	in	ADP
fbem-16703	119	20	video	video	NOUN
fbem-16703	119	21	games	game	NOUN
fbem-16703	119	22	:	:	PUNCT
fbem-16703	119	23	the	the	DET
fbem-16703	119	24	effect	effect	NOUN
fbem-16703	119	25	of	of	ADP
fbem-16703	119	26	brand	brand	NOUN
fbem-16703	119	27	familiarity	familiarity	NOUN
fbem-16703	119	28	and	and	CCONJ
fbem-16703	119	29	repetition	repetition	NOUN
fbem-16703	119	30	on	on	ADP
fbem-16703	119	31	consumers	consumer	NOUN
fbem-16703	119	32	'	'	PART
fbem-16703	119	33	memory[j	memory[j	NOUN
fbem-16703	119	34	]	]	PUNCT
fbem-16703	119	35	.	.	PUNCT
fbem-16703	120	1	journal	journal	PROPN
fbem-16703	120	2	of	of	ADP
fbem-16703	120	3	interactive	interactive	ADJ
fbem-16703	120	4	marketing	marketing	NOUN
fbem-16703	120	5	,	,	PUNCT
fbem-16703	120	6	2017	2017	NUM
fbem-16703	120	7	,	,	PUNCT
fbem-16703	120	8	38(may):55	38(may):55	NUM
fbem-16703	120	9	-	-	SYM
fbem-16703	120	10	63	63	NUM
fbem-16703	120	11	.	.	PUNCT
fbem-16703	121	1	[	[	X
fbem-16703	121	2	6	6	X
fbem-16703	121	3	]	]	PUNCT
fbem-16703	121	4	cheah	cheah	PROPN
fbem-16703	121	5	i	i	PROPN
fbem-16703	121	6	,	,	PUNCT
fbem-16703	121	7	shimul	shimul	PROPN
fbem-16703	121	8	a	a	DET
fbem-16703	121	9	s	s	PROPN
fbem-16703	121	10	,	,	PUNCT
fbem-16703	121	11	phau	phau	NOUN
fbem-16703	121	12	i.	i.	NOUN
fbem-16703	121	13	motivations	motivation	NOUN
fbem-16703	121	14	of	of	ADP
fbem-16703	121	15	playing	play	VERB
fbem-16703	121	16	digital	digital	ADJ
fbem-16703	121	17	games	game	NOUN
fbem-16703	121	18	:	:	PUNCT
fbem-16703	121	19	a	a	DET
fbem-16703	121	20	review	review	NOUN
fbem-16703	121	21	and	and	CCONJ
fbem-16703	121	22	research	research	NOUN
fbem-16703	121	23	agenda[j	agenda[j	PROPN
fbem-16703	121	24	]	]	PUNCT
fbem-16703	121	25	.	.	PUNCT
fbem-16703	122	1	psychology	psychology	NOUN
fbem-16703	122	2	and	and	CCONJ
fbem-16703	122	3	marketing	marketing	NOUN
fbem-16703	122	4	,	,	PUNCT
fbem-16703	122	5	2022	2022	NUM
fbem-16703	122	6	,	,	PUNCT
fbem-16703	122	7	39(5):937	39(5):937	NUM
fbem-16703	122	8	-	-	SYM
fbem-16703	122	9	950	950	NUM
fbem-16703	122	10	.	.	PUNCT