id	sid	tid	token	lemma	pos
fbem-17285	1	1	frontiers	frontier	NOUN
fbem-17285	1	2	in	in	ADP
fbem-17285	1	3	business	business	NOUN
fbem-17285	1	4	,	,	PUNCT
fbem-17285	1	5	economics	economic	NOUN
fbem-17285	1	6	and	and	CCONJ
fbem-17285	1	7	management	management	NOUN
fbem-17285	1	8	issn	issn	PROPN
fbem-17285	1	9	:	:	PUNCT
fbem-17285	1	10	2766	2766	NUM
fbem-17285	1	11	-	-	PUNCT
fbem-17285	1	12	824x	824x	NUM
fbem-17285	1	13	|	|	ADJ
fbem-17285	1	14	vol	vol	NOUN
fbem-17285	1	15	.	.	PROPN
fbem-17285	1	16	13	13	NUM
fbem-17285	1	17	,	,	PUNCT
fbem-17285	1	18	no	no	INTJ
fbem-17285	1	19	.	.	NOUN
fbem-17285	1	20	2	2	NUM
fbem-17285	1	21	,	,	PUNCT
fbem-17285	1	22	2024	2024	NUM
fbem-17285	1	23	83	83	NUM
fbem-17285	1	24	the	the	DET
fbem-17285	1	25	effect	effect	NOUN
fbem-17285	1	26	of	of	ADP
fbem-17285	1	27	customer	customer	NOUN
fbem-17285	1	28	satisfaction	satisfaction	NOUN
fbem-17285	1	29	on	on	ADP
fbem-17285	1	30	word‐of‐mouth	word‐of‐mouth	PROPN
fbem-17285	1	31	communication	communication	NOUN
fbem-17285	1	32	:	:	PUNCT
fbem-17285	1	33	the	the	DET
fbem-17285	1	34	mediating	mediate	VERB
fbem-17285	1	35	role	role	NOUN
fbem-17285	1	36	of	of	ADP
fbem-17285	1	37	face	face	NOUN
fbem-17285	1	38	perception	perception	NOUN
fbem-17285	1	39	xue	xue	PROPN
fbem-17285	1	40	zhong	zhong	PROPN
fbem-17285	1	41	,	,	PUNCT
fbem-17285	1	42	xueyang	xueyang	PROPN
fbem-17285	1	43	zhong	zhong	PROPN
fbem-17285	1	44	school	school	PROPN
fbem-17285	1	45	of	of	ADP
fbem-17285	1	46	management	management	NOUN
fbem-17285	1	47	,	,	PUNCT
fbem-17285	1	48	chongqing	chongqing	PROPN
fbem-17285	1	49	university	university	PROPN
fbem-17285	1	50	of	of	ADP
fbem-17285	1	51	technology	technology	NOUN
fbem-17285	1	52	,	,	PUNCT
fbem-17285	1	53	chongqing	chongqe	VERB
fbem-17285	1	54	400054	400054	NUM
fbem-17285	1	55	,	,	PUNCT
fbem-17285	1	56	china	china	PROPN
fbem-17285	1	57	abstract	abstract	NOUN
fbem-17285	1	58	:	:	PUNCT
fbem-17285	1	59	traditional	traditional	ADJ
fbem-17285	1	60	theoretical	theoretical	ADJ
fbem-17285	1	61	research	research	NOUN
fbem-17285	1	62	suggests	suggest	VERB
fbem-17285	1	63	that	that	SCONJ
fbem-17285	1	64	negative	negative	ADJ
fbem-17285	1	65	word	word	NOUN
fbem-17285	1	66	-	-	PUNCT
fbem-17285	1	67	of	of	ADP
fbem-17285	1	68	-	-	PUNCT
fbem-17285	1	69	mouth	mouth	NOUN
fbem-17285	1	70	(	(	PUNCT
fbem-17285	1	71	wom	wom	NOUN
fbem-17285	1	72	)	)	PUNCT
fbem-17285	1	73	communication	communication	NOUN
fbem-17285	1	74	is	be	AUX
fbem-17285	1	75	stronger	strong	ADJ
fbem-17285	1	76	,	,	PUNCT
fbem-17285	1	77	but	but	CCONJ
fbem-17285	1	78	due	due	ADP
fbem-17285	1	79	to	to	ADP
fbem-17285	1	80	cultural	cultural	ADJ
fbem-17285	1	81	differences	difference	NOUN
fbem-17285	1	82	between	between	ADP
fbem-17285	1	83	east	east	NOUN
fbem-17285	1	84	and	and	CCONJ
fbem-17285	1	85	west	west	PROPN
fbem-17285	1	86	,	,	PUNCT
fbem-17285	1	87	chinese	chinese	ADJ
fbem-17285	1	88	face	face	VERB
fbem-17285	1	89	psychology	psychology	NOUN
fbem-17285	1	90	in	in	ADP
fbem-17285	1	91	interpersonal	interpersonal	ADJ
fbem-17285	1	92	interactions	interaction	NOUN
fbem-17285	1	93	affects	affect	VERB
fbem-17285	1	94	consumers	consumer	NOUN
fbem-17285	1	95	'	'	PART
fbem-17285	1	96	wom	wom	NOUN
fbem-17285	1	97	behaviors	behavior	NOUN
fbem-17285	1	98	.	.	PUNCT
fbem-17285	2	1	based	base	VERB
fbem-17285	2	2	on	on	ADP
fbem-17285	2	3	the	the	DET
fbem-17285	2	4	theory	theory	NOUN
fbem-17285	2	5	of	of	ADP
fbem-17285	2	6	face	face	NOUN
fbem-17285	2	7	psychology	psychology	NOUN
fbem-17285	2	8	,	,	PUNCT
fbem-17285	2	9	this	this	DET
fbem-17285	2	10	paper	paper	NOUN
fbem-17285	2	11	utilizes	utilize	VERB
fbem-17285	2	12	the	the	DET
fbem-17285	2	13	experimental	experimental	ADJ
fbem-17285	2	14	method	method	NOUN
fbem-17285	2	15	to	to	PART
fbem-17285	2	16	explore	explore	VERB
fbem-17285	2	17	the	the	DET
fbem-17285	2	18	relationship	relationship	NOUN
fbem-17285	2	19	between	between	ADP
fbem-17285	2	20	face	face	NOUN
fbem-17285	2	21	perception	perception	NOUN
fbem-17285	2	22	in	in	ADP
fbem-17285	2	23	customer	customer	NOUN
fbem-17285	2	24	satisfaction	satisfaction	NOUN
fbem-17285	2	25	and	and	CCONJ
fbem-17285	2	26	willingness	willingness	NOUN
fbem-17285	2	27	to	to	PART
fbem-17285	2	28	spread	spread	VERB
fbem-17285	2	29	wom	wom	NOUN
fbem-17285	2	30	after	after	ADP
fbem-17285	2	31	consuming	consume	VERB
fbem-17285	2	32	a	a	DET
fbem-17285	2	33	high	high	ADJ
fbem-17285	2	34	-	-	PUNCT
fbem-17285	2	35	end	end	NOUN
fbem-17285	2	36	brand	brand	NOUN
fbem-17285	2	37	.	.	PUNCT
fbem-17285	3	1	the	the	DET
fbem-17285	3	2	results	result	NOUN
fbem-17285	3	3	show	show	VERB
fbem-17285	3	4	that	that	SCONJ
fbem-17285	3	5	in	in	ADP
fbem-17285	3	6	the	the	DET
fbem-17285	3	7	case	case	NOUN
fbem-17285	3	8	of	of	ADP
fbem-17285	3	9	satisfaction	satisfaction	NOUN
fbem-17285	3	10	,	,	PUNCT
fbem-17285	3	11	positive	positive	ADJ
fbem-17285	3	12	wom	wom	NOUN
fbem-17285	3	13	communication	communication	NOUN
fbem-17285	3	14	willingness	willingness	NOUN
fbem-17285	3	15	is	be	AUX
fbem-17285	3	16	higher	high	ADJ
fbem-17285	3	17	for	for	ADP
fbem-17285	3	18	premium	premium	NOUN
fbem-17285	3	19	brands	brand	NOUN
fbem-17285	3	20	than	than	ADP
fbem-17285	3	21	for	for	ADP
fbem-17285	3	22	ordinary	ordinary	ADJ
fbem-17285	3	23	brands	brand	NOUN
fbem-17285	3	24	in	in	ADP
fbem-17285	3	25	order	order	NOUN
fbem-17285	3	26	to	to	PART
fbem-17285	3	27	gain	gain	VERB
fbem-17285	3	28	face	face	NOUN
fbem-17285	3	29	,	,	PUNCT
fbem-17285	3	30	but	but	CCONJ
fbem-17285	3	31	in	in	ADP
fbem-17285	3	32	the	the	DET
fbem-17285	3	33	case	case	NOUN
fbem-17285	3	34	of	of	ADP
fbem-17285	3	35	failure	failure	NOUN
fbem-17285	3	36	,	,	PUNCT
fbem-17285	3	37	negative	negative	ADJ
fbem-17285	3	38	wom	wom	NOUN
fbem-17285	3	39	communication	communication	NOUN
fbem-17285	3	40	willingness	willingness	NOUN
fbem-17285	3	41	is	be	AUX
fbem-17285	3	42	lower	low	ADJ
fbem-17285	3	43	for	for	ADP
fbem-17285	3	44	premium	premium	NOUN
fbem-17285	3	45	brands	brand	NOUN
fbem-17285	3	46	than	than	ADP
fbem-17285	3	47	for	for	ADP
fbem-17285	3	48	ordinary	ordinary	ADJ
fbem-17285	3	49	brands	brand	NOUN
fbem-17285	3	50	in	in	ADP
fbem-17285	3	51	order	order	NOUN
fbem-17285	3	52	to	to	PART
fbem-17285	3	53	avoid	avoid	VERB
fbem-17285	3	54	losing	lose	VERB
fbem-17285	3	55	face	face	NOUN
fbem-17285	3	56	;	;	PUNCT
fbem-17285	3	57	consumers	consumer	NOUN
fbem-17285	3	58	'	'	PART
fbem-17285	3	59	face	face	NOUN
fbem-17285	3	60	perception	perception	NOUN
fbem-17285	3	61	has	have	VERB
fbem-17285	3	62	a	a	DET
fbem-17285	3	63	mediating	mediate	VERB
fbem-17285	3	64	role	role	NOUN
fbem-17285	3	65	between	between	ADP
fbem-17285	3	66	satisfaction	satisfaction	NOUN
fbem-17285	3	67	and	and	CCONJ
fbem-17285	3	68	wom	wom	NOUN
fbem-17285	3	69	communication	communication	NOUN
fbem-17285	3	70	willingness	willingness	NOUN
fbem-17285	3	71	.	.	PUNCT
fbem-17285	4	1	keywords	keyword	NOUN
fbem-17285	4	2	:	:	PUNCT
fbem-17285	4	3	customer	customer	NOUN
fbem-17285	4	4	satisfaction	satisfaction	NOUN
fbem-17285	4	5	;	;	PUNCT
fbem-17285	4	6	word	word	NOUN
fbem-17285	4	7	-	-	PUNCT
fbem-17285	4	8	of	of	ADP
fbem-17285	4	9	-	-	PUNCT
fbem-17285	4	10	mouth	mouth	NOUN
fbem-17285	4	11	communication	communication	NOUN
fbem-17285	4	12	intention	intention	NOUN
fbem-17285	4	13	;	;	PUNCT
fbem-17285	4	14	face	face	VERB
fbem-17285	4	15	perception	perception	NOUN
fbem-17285	4	16	.	.	PUNCT
fbem-17285	5	1	1	1	X
fbem-17285	5	2	.	.	X
fbem-17285	5	3	introduction	introduction	NOUN
fbem-17285	5	4	word	word	NOUN
fbem-17285	5	5	of	of	ADP
fbem-17285	5	6	mouth	mouth	NOUN
fbem-17285	5	7	is	be	AUX
fbem-17285	5	8	a	a	DET
fbem-17285	5	9	two	two	NUM
fbem-17285	5	10	-	-	PUNCT
fbem-17285	5	11	way	way	NOUN
fbem-17285	5	12	communication	communication	NOUN
fbem-17285	5	13	with	with	ADP
fbem-17285	5	14	certain	certain	ADJ
fbem-17285	5	15	attitude	attitude	NOUN
fbem-17285	5	16	tendency	tendency	NOUN
fbem-17285	5	17	of	of	ADP
fbem-17285	5	18	consumers	consumer	NOUN
fbem-17285	5	19	under	under	ADP
fbem-17285	5	20	strong	strong	ADJ
fbem-17285	5	21	relationship	relationship	NOUN
fbem-17285	5	22	,	,	PUNCT
fbem-17285	5	23	which	which	PRON
fbem-17285	5	24	has	have	VERB
fbem-17285	5	25	the	the	DET
fbem-17285	5	26	characteristics	characteristic	NOUN
fbem-17285	5	27	of	of	ADP
fbem-17285	5	28	high	high	ADJ
fbem-17285	5	29	credibility	credibility	NOUN
fbem-17285	5	30	,	,	PUNCT
fbem-17285	5	31	low	low	ADJ
fbem-17285	5	32	cost	cost	NOUN
fbem-17285	5	33	and	and	CCONJ
fbem-17285	5	34	group	group	NOUN
fbem-17285	5	35	[	[	X
fbem-17285	5	36	1	1	NUM
fbem-17285	5	37	]	]	PUNCT
fbem-17285	5	38	.	.	PUNCT
fbem-17285	6	1	word	word	NOUN
fbem-17285	6	2	of	of	ADP
fbem-17285	6	3	mouth	mouth	NOUN
fbem-17285	6	4	affects	affect	VERB
fbem-17285	6	5	potential	potential	ADJ
fbem-17285	6	6	consumers	consumer	NOUN
fbem-17285	6	7	'	'	PART
fbem-17285	6	8	perception	perception	NOUN
fbem-17285	6	9	of	of	ADP
fbem-17285	6	10	products	product	NOUN
fbem-17285	6	11	,	,	PUNCT
fbem-17285	6	12	and	and	CCONJ
fbem-17285	6	13	with	with	ADP
fbem-17285	6	14	the	the	DET
fbem-17285	6	15	help	help	NOUN
fbem-17285	6	16	of	of	ADP
fbem-17285	6	17	word	word	NOUN
fbem-17285	6	18	-	-	PUNCT
fbem-17285	6	19	of	of	ADP
fbem-17285	6	20	-	-	PUNCT
fbem-17285	6	21	mouth	mouth	NOUN
fbem-17285	6	22	communication	communication	NOUN
fbem-17285	6	23	enterprises	enterprise	NOUN
fbem-17285	6	24	can	can	AUX
fbem-17285	6	25	shape	shape	VERB
fbem-17285	6	26	the	the	DET
fbem-17285	6	27	brand	brand	NOUN
fbem-17285	6	28	image	image	NOUN
fbem-17285	6	29	.	.	PUNCT
fbem-17285	7	1	however	however	ADV
fbem-17285	7	2	,	,	PUNCT
fbem-17285	7	3	research	research	NOUN
fbem-17285	7	4	has	have	AUX
fbem-17285	7	5	found	find	VERB
fbem-17285	7	6	that	that	SCONJ
fbem-17285	7	7	consumers	consumer	NOUN
fbem-17285	7	8	are	be	AUX
fbem-17285	7	9	more	more	ADV
fbem-17285	7	10	inclined	inclined	ADJ
fbem-17285	7	11	to	to	PART
fbem-17285	7	12	spread	spread	VERB
fbem-17285	7	13	negative	negative	ADJ
fbem-17285	7	14	word	word	NOUN
fbem-17285	7	15	of	of	ADP
fbem-17285	7	16	mouth	mouth	NOUN
fbem-17285	7	17	,	,	PUNCT
fbem-17285	7	18	and	and	CCONJ
fbem-17285	7	19	the	the	DET
fbem-17285	7	20	amount	amount	NOUN
fbem-17285	7	21	of	of	ADP
fbem-17285	7	22	negative	negative	ADJ
fbem-17285	7	23	word	word	NOUN
fbem-17285	7	24	of	of	ADP
fbem-17285	7	25	mouth	mouth	NOUN
fbem-17285	7	26	spread	spread	VERB
fbem-17285	7	27	when	when	SCONJ
fbem-17285	7	28	dissatisfied	dissatisfied	ADJ
fbem-17285	7	29	is	be	AUX
fbem-17285	7	30	2.6	2.6	NUM
fbem-17285	7	31	times	time	NOUN
fbem-17285	7	32	more	more	ADJ
fbem-17285	7	33	than	than	ADP
fbem-17285	7	34	that	that	PRON
fbem-17285	7	35	of	of	ADP
fbem-17285	7	36	positive	positive	ADJ
fbem-17285	7	37	word	word	NOUN
fbem-17285	7	38	of	of	ADP
fbem-17285	7	39	mouth	mouth	NOUN
fbem-17285	7	40	when	when	SCONJ
fbem-17285	7	41	satisfied	satisfied	ADJ
fbem-17285	7	42	[	[	PUNCT
fbem-17285	7	43	2	2	NUM
fbem-17285	7	44	]	]	PUNCT
fbem-17285	7	45	,	,	PUNCT
fbem-17285	7	46	so	so	CCONJ
fbem-17285	7	47	how	how	SCONJ
fbem-17285	7	48	to	to	PART
fbem-17285	7	49	promote	promote	VERB
fbem-17285	7	50	positive	positive	ADJ
fbem-17285	7	51	word	word	NOUN
fbem-17285	7	52	of	of	ADP
fbem-17285	7	53	mouth	mouth	NOUN
fbem-17285	7	54	and	and	CCONJ
fbem-17285	7	55	inhibit	inhibit	VERB
fbem-17285	7	56	the	the	DET
fbem-17285	7	57	spread	spread	NOUN
fbem-17285	7	58	of	of	ADP
fbem-17285	7	59	negative	negative	ADJ
fbem-17285	7	60	word	word	NOUN
fbem-17285	7	61	of	of	ADP
fbem-17285	7	62	mouth	mouth	NOUN
fbem-17285	7	63	has	have	AUX
fbem-17285	7	64	become	become	VERB
fbem-17285	7	65	the	the	DET
fbem-17285	7	66	focus	focus	NOUN
fbem-17285	7	67	of	of	ADP
fbem-17285	7	68	word	word	NOUN
fbem-17285	7	69	-	-	PUNCT
fbem-17285	7	70	of	of	ADP
fbem-17285	7	71	-	-	PUNCT
fbem-17285	7	72	mouth	mouth	NOUN
fbem-17285	7	73	marketing	marketing	NOUN
fbem-17285	7	74	.	.	PUNCT
fbem-17285	8	1	academics	academic	NOUN
fbem-17285	8	2	have	have	AUX
fbem-17285	8	3	discussed	discuss	VERB
fbem-17285	8	4	the	the	DET
fbem-17285	8	5	factors	factor	NOUN
fbem-17285	8	6	affecting	affect	VERB
fbem-17285	8	7	consumers	consumer	NOUN
fbem-17285	8	8	'	'	PART
fbem-17285	8	9	word	word	NOUN
fbem-17285	8	10	-	-	PUNCT
fbem-17285	8	11	of	of	ADP
fbem-17285	8	12	-	-	PUNCT
fbem-17285	8	13	mouth	mouth	NOUN
fbem-17285	8	14	(	(	PUNCT
fbem-17285	8	15	iwom	iwom	NOUN
fbem-17285	8	16	)	)	PUNCT
fbem-17285	8	17	communication	communication	NOUN
fbem-17285	8	18	,	,	PUNCT
fbem-17285	8	19	and	and	CCONJ
fbem-17285	8	20	studies	study	NOUN
fbem-17285	8	21	have	have	AUX
fbem-17285	8	22	concluded	conclude	VERB
fbem-17285	8	23	that	that	SCONJ
fbem-17285	8	24	customer	customer	NOUN
fbem-17285	8	25	satisfaction	satisfaction	NOUN
fbem-17285	8	26	(	(	PUNCT
fbem-17285	8	27	anderson	anderson	PROPN
fbem-17285	8	28	,	,	PUNCT
fbem-17285	8	29	1998	1998	NUM
fbem-17285	8	30	)	)	PUNCT
fbem-17285	8	31	,	,	PUNCT
fbem-17285	8	32	customer	customer	NOUN
fbem-17285	8	33	commitment	commitment	NOUN
fbem-17285	8	34	(	(	PUNCT
fbem-17285	8	35	brown	brown	ADJ
fbem-17285	8	36	,	,	PUNCT
fbem-17285	8	37	2005	2005	NUM
fbem-17285	8	38	)	)	PUNCT
fbem-17285	8	39	,	,	PUNCT
fbem-17285	8	40	substantive	substantive	ADJ
fbem-17285	8	41	incentives	incentive	NOUN
fbem-17285	8	42	(	(	PUNCT
fbem-17285	8	43	wirtz	wirtz	NOUN
fbem-17285	8	44	,	,	PUNCT
fbem-17285	8	45	2002	2002	NUM
fbem-17285	8	46	)	)	PUNCT
fbem-17285	8	47	,	,	PUNCT
fbem-17285	8	48	and	and	CCONJ
fbem-17285	8	49	opinion	opinion	NOUN
fbem-17285	8	50	leaders	leader	NOUN
fbem-17285	8	51	(	(	PUNCT
fbem-17285	8	52	rosen	rosen	PROPN
fbem-17285	8	53	,	,	PUNCT
fbem-17285	8	54	2000	2000	NUM
fbem-17285	8	55	)	)	PUNCT
fbem-17285	8	56	are	be	AUX
fbem-17285	8	57	the	the	DET
fbem-17285	8	58	main	main	ADJ
fbem-17285	8	59	factors	factor	NOUN
fbem-17285	8	60	affecting	affect	VERB
fbem-17285	8	61	iwom	iwom	NOUN
fbem-17285	8	62	communication	communication	NOUN
fbem-17285	9	1	[	[	X
fbem-17285	9	2	3	3	NUM
fbem-17285	9	3	]	]	PUNCT
fbem-17285	9	4	.	.	PUNCT
fbem-17285	10	1	at	at	ADP
fbem-17285	10	2	the	the	DET
fbem-17285	10	3	same	same	ADJ
fbem-17285	10	4	time	time	NOUN
fbem-17285	10	5	,	,	PUNCT
fbem-17285	10	6	research	research	NOUN
fbem-17285	10	7	has	have	AUX
fbem-17285	10	8	found	find	VERB
fbem-17285	10	9	that	that	SCONJ
fbem-17285	10	10	cultural	cultural	ADJ
fbem-17285	10	11	differences	difference	NOUN
fbem-17285	10	12	in	in	ADP
fbem-17285	10	13	social	social	ADJ
fbem-17285	10	14	groups	group	NOUN
fbem-17285	10	15	can	can	AUX
fbem-17285	10	16	have	have	VERB
fbem-17285	10	17	an	an	DET
fbem-17285	10	18	impact	impact	NOUN
fbem-17285	10	19	on	on	ADP
fbem-17285	10	20	people	people	NOUN
fbem-17285	10	21	's	's	PART
fbem-17285	10	22	willingness	willingness	NOUN
fbem-17285	10	23	to	to	PART
fbem-17285	10	24	share	share	VERB
fbem-17285	10	25	[	[	X
fbem-17285	10	26	4,5	4,5	NUM
fbem-17285	10	27	]	]	PUNCT
fbem-17285	10	28	,	,	PUNCT
fbem-17285	10	29	and	and	CCONJ
fbem-17285	10	30	most	most	ADJ
fbem-17285	10	31	of	of	ADP
fbem-17285	10	32	the	the	DET
fbem-17285	10	33	current	current	ADJ
fbem-17285	10	34	research	research	NOUN
fbem-17285	10	35	on	on	ADP
fbem-17285	10	36	word	word	NOUN
fbem-17285	10	37	-	-	PUNCT
fbem-17285	10	38	of	of	ADP
fbem-17285	10	39	-	-	PUNCT
fbem-17285	10	40	mouth	mouth	NOUN
fbem-17285	10	41	is	be	AUX
fbem-17285	10	42	based	base	VERB
fbem-17285	10	43	on	on	ADP
fbem-17285	10	44	the	the	DET
fbem-17285	10	45	western	western	ADJ
fbem-17285	10	46	cultural	cultural	ADJ
fbem-17285	10	47	background	background	NOUN
fbem-17285	10	48	,	,	PUNCT
fbem-17285	10	49	while	while	SCONJ
fbem-17285	10	50	the	the	DET
fbem-17285	10	51	cultural	cultural	ADJ
fbem-17285	10	52	differences	difference	NOUN
fbem-17285	10	53	between	between	ADP
fbem-17285	10	54	east	east	PROPN
fbem-17285	10	55	and	and	CCONJ
fbem-17285	10	56	west	west	PROPN
fbem-17285	10	57	can	can	AUX
fbem-17285	10	58	easily	easily	ADV
fbem-17285	10	59	lead	lead	VERB
fbem-17285	10	60	to	to	ADP
fbem-17285	10	61	individual	individual	ADJ
fbem-17285	10	62	behavioral	behavioral	ADJ
fbem-17285	10	63	differences	difference	NOUN
fbem-17285	10	64	.	.	PUNCT
fbem-17285	11	1	china	china	PROPN
fbem-17285	11	2	is	be	AUX
fbem-17285	11	3	a	a	DET
fbem-17285	11	4	collectivist	collectivist	NOUN
fbem-17285	11	5	-	-	PUNCT
fbem-17285	11	6	oriented	orient	VERB
fbem-17285	11	7	society	society	NOUN
fbem-17285	11	8	,	,	PUNCT
fbem-17285	11	9	and	and	CCONJ
fbem-17285	11	10	under	under	ADP
fbem-17285	11	11	the	the	DET
fbem-17285	11	12	influence	influence	NOUN
fbem-17285	11	13	of	of	ADP
fbem-17285	11	14	collectivist	collectivist	NOUN
fbem-17285	11	15	culture	culture	NOUN
fbem-17285	11	16	,	,	PUNCT
fbem-17285	11	17	chinese	chinese	ADJ
fbem-17285	11	18	people	people	NOUN
fbem-17285	11	19	attach	attach	VERB
fbem-17285	11	20	particular	particular	ADJ
fbem-17285	11	21	importance	importance	NOUN
fbem-17285	11	22	to	to	PART
fbem-17285	11	23	face	face	VERB
fbem-17285	11	24	[	[	X
fbem-17285	11	25	6	6	NUM
fbem-17285	11	26	]	]	PUNCT
fbem-17285	11	27	,	,	PUNCT
fbem-17285	11	28	and	and	CCONJ
fbem-17285	11	29	in	in	ADP
fbem-17285	11	30	order	order	NOUN
fbem-17285	11	31	to	to	PART
fbem-17285	11	32	"	"	PUNCT
fbem-17285	11	33	compete	compete	VERB
fbem-17285	11	34	for	for	ADP
fbem-17285	11	35	face	face	NOUN
fbem-17285	11	36	"	"	PUNCT
fbem-17285	11	37	and	and	CCONJ
fbem-17285	11	38	"	"	PUNCT
fbem-17285	11	39	save	save	VERB
fbem-17285	11	40	face	face	NOUN
fbem-17285	11	41	"	"	PUNCT
fbem-17285	11	42	,	,	PUNCT
fbem-17285	11	43	consumers	consumer	NOUN
fbem-17285	11	44	attach	attach	VERB
fbem-17285	11	45	more	more	ADJ
fbem-17285	11	46	importance	importance	NOUN
fbem-17285	11	47	to	to	ADP
fbem-17285	11	48	the	the	DET
fbem-17285	11	49	external	external	ADJ
fbem-17285	11	50	attributes	attribute	NOUN
fbem-17285	11	51	of	of	ADP
fbem-17285	11	52	products	product	NOUN
fbem-17285	11	53	or	or	CCONJ
fbem-17285	11	54	services	service	NOUN
fbem-17285	11	55	(	(	PUNCT
fbem-17285	11	56	brand	brand	NOUN
fbem-17285	11	57	,	,	PUNCT
fbem-17285	11	58	influence	influence	NOUN
fbem-17285	11	59	,	,	PUNCT
fbem-17285	11	60	price	price	NOUN
fbem-17285	11	61	,	,	PUNCT
fbem-17285	11	62	etc	etc	X
fbem-17285	11	63	.	.	X
fbem-17285	11	64	)	)	PUNCT
fbem-17285	12	1	[	[	X
fbem-17285	12	2	7	7	NUM
fbem-17285	12	3	]	]	PUNCT
fbem-17285	12	4	,	,	PUNCT
fbem-17285	12	5	and	and	CCONJ
fbem-17285	12	6	prefer	prefer	VERB
fbem-17285	12	7	to	to	PART
fbem-17285	12	8	buy	buy	VERB
fbem-17285	12	9	high	high	ADV
fbem-17285	12	10	-	-	PUNCT
fbem-17285	12	11	priced	price	VERB
fbem-17285	12	12	and	and	CCONJ
fbem-17285	12	13	well	well	ADV
fbem-17285	12	14	-	-	PUNCT
fbem-17285	12	15	known	know	VERB
fbem-17285	12	16	products	product	NOUN
fbem-17285	12	17	[	[	X
fbem-17285	12	18	8	8	NUM
fbem-17285	12	19	]	]	PUNCT
fbem-17285	12	20	.	.	PUNCT
fbem-17285	13	1	in	in	ADP
fbem-17285	13	2	addition	addition	NOUN
fbem-17285	13	3	,	,	PUNCT
fbem-17285	13	4	consumers	consumer	NOUN
fbem-17285	13	5	prefer	prefer	VERB
fbem-17285	13	6	to	to	PART
fbem-17285	13	7	buy	buy	VERB
fbem-17285	13	8	high	high	ADV
fbem-17285	13	9	-	-	PUNCT
fbem-17285	13	10	priced	price	VERB
fbem-17285	13	11	and	and	CCONJ
fbem-17285	13	12	famous	famous	ADJ
fbem-17285	13	13	brand	brand	NOUN
fbem-17285	13	14	products	product	NOUN
fbem-17285	13	15	[	[	X
fbem-17285	13	16	8	8	NUM
fbem-17285	13	17	]	]	PUNCT
fbem-17285	13	18	.	.	PUNCT
fbem-17285	14	1	since	since	SCONJ
fbem-17285	14	2	the	the	DET
fbem-17285	14	3	face	face	NOUN
fbem-17285	14	4	psychology	psychology	NOUN
fbem-17285	14	5	unique	unique	ADJ
fbem-17285	14	6	to	to	ADP
fbem-17285	14	7	chinese	chinese	ADJ
fbem-17285	14	8	culture	culture	NOUN
fbem-17285	14	9	affects	affect	VERB
fbem-17285	14	10	consumer	consumer	NOUN
fbem-17285	14	11	purchasing	purchasing	NOUN
fbem-17285	14	12	behavior	behavior	NOUN
fbem-17285	14	13	,	,	PUNCT
fbem-17285	14	14	does	do	AUX
fbem-17285	14	15	face	face	NOUN
fbem-17285	14	16	have	have	VERB
fbem-17285	14	17	an	an	DET
fbem-17285	14	18	impact	impact	NOUN
fbem-17285	14	19	on	on	ADP
fbem-17285	14	20	word	word	NOUN
fbem-17285	14	21	-	-	PUNCT
fbem-17285	14	22	ofmouth	ofmouth	ADJ
fbem-17285	14	23	communication	communication	NOUN
fbem-17285	14	24	behavior	behavior	NOUN
fbem-17285	14	25	?	?	PUNCT
fbem-17285	15	1	it	it	PRON
fbem-17285	15	2	has	have	AUX
fbem-17285	15	3	been	be	AUX
fbem-17285	15	4	suggested	suggest	VERB
fbem-17285	15	5	that	that	SCONJ
fbem-17285	15	6	face	face	NOUN
fbem-17285	15	7	has	have	VERB
fbem-17285	15	8	a	a	DET
fbem-17285	15	9	greater	great	ADJ
fbem-17285	15	10	impact	impact	NOUN
fbem-17285	15	11	when	when	SCONJ
fbem-17285	15	12	consumers	consumer	NOUN
fbem-17285	15	13	talk	talk	VERB
fbem-17285	15	14	about	about	ADP
fbem-17285	15	15	premium	premium	NOUN
fbem-17285	15	16	brands	brand	NOUN
fbem-17285	16	1	[	[	X
fbem-17285	16	2	9	9	NUM
fbem-17285	16	3	]	]	PUNCT
fbem-17285	16	4	,	,	PUNCT
fbem-17285	16	5	but	but	CCONJ
fbem-17285	16	6	there	there	PRON
fbem-17285	16	7	is	be	VERB
fbem-17285	16	8	a	a	DET
fbem-17285	16	9	lack	lack	NOUN
fbem-17285	16	10	of	of	ADP
fbem-17285	16	11	in	in	ADP
fbem-17285	16	12	-	-	PUNCT
fbem-17285	16	13	depth	depth	NOUN
fbem-17285	16	14	discussion	discussion	NOUN
fbem-17285	16	15	on	on	ADP
fbem-17285	16	16	the	the	DET
fbem-17285	16	17	impact	impact	NOUN
fbem-17285	16	18	of	of	ADP
fbem-17285	16	19	satisfaction	satisfaction	NOUN
fbem-17285	16	20	and	and	CCONJ
fbem-17285	16	21	wordof	wordof	ADJ
fbem-17285	16	22	-	-	PUNCT
fbem-17285	16	23	mouth	mouth	NOUN
fbem-17285	16	24	communication	communication	NOUN
fbem-17285	16	25	after	after	ADP
fbem-17285	16	26	purchasing	purchase	VERB
fbem-17285	16	27	a	a	DET
fbem-17285	16	28	premium	premium	ADJ
fbem-17285	16	29	brand	brand	NOUN
fbem-17285	16	30	,	,	PUNCT
fbem-17285	16	31	as	as	ADV
fbem-17285	16	32	well	well	ADV
fbem-17285	16	33	as	as	ADP
fbem-17285	16	34	the	the	DET
fbem-17285	16	35	mechanism	mechanism	NOUN
fbem-17285	16	36	of	of	ADP
fbem-17285	16	37	face	face	NOUN
fbem-17285	16	38	's	's	PART
fbem-17285	16	39	role	role	NOUN
fbem-17285	16	40	.	.	PUNCT
fbem-17285	17	1	consumers	consumer	NOUN
fbem-17285	17	2	'	'	PART
fbem-17285	17	3	face	face	NOUN
fbem-17285	17	4	perception	perception	NOUN
fbem-17285	17	5	has	have	VERB
fbem-17285	17	6	"	"	PUNCT
fbem-17285	17	7	face	face	NOUN
fbem-17285	17	8	gain	gain	NOUN
fbem-17285	17	9	"	"	PUNCT
fbem-17285	17	10	and	and	CCONJ
fbem-17285	17	11	"	"	PUNCT
fbem-17285	17	12	face	face	VERB
fbem-17285	17	13	loss	loss	NOUN
fbem-17285	17	14	"	"	PUNCT
fbem-17285	17	15	,	,	PUNCT
fbem-17285	17	16	what	what	DET
fbem-17285	17	17	kind	kind	NOUN
fbem-17285	17	18	of	of	ADP
fbem-17285	17	19	consumption	consumption	NOUN
fbem-17285	17	20	situations	situation	NOUN
fbem-17285	17	21	will	will	AUX
fbem-17285	17	22	promote	promote	VERB
fbem-17285	17	23	consumers	consumer	NOUN
fbem-17285	17	24	'	'	PART
fbem-17285	17	25	face	face	NOUN
fbem-17285	17	26	gain	gain	NOUN
fbem-17285	17	27	and	and	CCONJ
fbem-17285	17	28	loss	loss	NOUN
fbem-17285	17	29	perception	perception	NOUN
fbem-17285	17	30	?	?	PUNCT
fbem-17285	18	1	how	how	SCONJ
fbem-17285	18	2	does	do	AUX
fbem-17285	18	3	consumer	consumer	NOUN
fbem-17285	18	4	face	face	NOUN
fbem-17285	18	5	perception	perception	NOUN
fbem-17285	18	6	affect	affect	VERB
fbem-17285	18	7	consumer	consumer	NOUN
fbem-17285	18	8	word	word	NOUN
fbem-17285	18	9	-	-	PUNCT
fbem-17285	18	10	of	of	ADP
fbem-17285	18	11	-	-	PUNCT
fbem-17285	18	12	mouth	mouth	NOUN
fbem-17285	18	13	communication	communication	NOUN
fbem-17285	18	14	?	?	PUNCT
fbem-17285	19	1	the	the	DET
fbem-17285	19	2	above	above	ADJ
fbem-17285	19	3	issues	issue	NOUN
fbem-17285	19	4	have	have	AUX
fbem-17285	19	5	not	not	PART
fbem-17285	19	6	been	be	AUX
fbem-17285	19	7	addressed	address	VERB
fbem-17285	19	8	in	in	ADP
fbem-17285	19	9	the	the	DET
fbem-17285	19	10	existing	exist	VERB
fbem-17285	19	11	literature	literature	NOUN
fbem-17285	19	12	,	,	PUNCT
fbem-17285	19	13	this	this	DET
fbem-17285	19	14	paper	paper	NOUN
fbem-17285	19	15	will	will	AUX
fbem-17285	19	16	be	be	AUX
fbem-17285	19	17	based	base	VERB
fbem-17285	19	18	on	on	ADP
fbem-17285	19	19	the	the	DET
fbem-17285	19	20	theory	theory	NOUN
fbem-17285	19	21	of	of	ADP
fbem-17285	19	22	face	face	NOUN
fbem-17285	19	23	,	,	PUNCT
fbem-17285	19	24	to	to	PART
fbem-17285	19	25	explore	explore	VERB
fbem-17285	19	26	the	the	DET
fbem-17285	19	27	factors	factor	NOUN
fbem-17285	19	28	affecting	affect	VERB
fbem-17285	19	29	consumer	consumer	NOUN
fbem-17285	19	30	face	face	NOUN
fbem-17285	19	31	perception	perception	NOUN
fbem-17285	19	32	and	and	CCONJ
fbem-17285	19	33	the	the	DET
fbem-17285	19	34	influence	influence	NOUN
fbem-17285	19	35	of	of	ADP
fbem-17285	19	36	face	face	NOUN
fbem-17285	19	37	on	on	ADP
fbem-17285	19	38	the	the	DET
fbem-17285	19	39	willingness	willingness	NOUN
fbem-17285	19	40	of	of	ADP
fbem-17285	19	41	word	word	NOUN
fbem-17285	19	42	-	-	PUNCT
fbem-17285	19	43	of	of	ADP
fbem-17285	19	44	-	-	PUNCT
fbem-17285	19	45	mouth	mouth	NOUN
fbem-17285	19	46	wom	wom	PROPN
fbem-17285	19	47	communication	communication	NOUN
fbem-17285	19	48	,	,	PUNCT
fbem-17285	19	49	the	the	DET
fbem-17285	19	50	study	study	NOUN
fbem-17285	19	51	not	not	PART
fbem-17285	19	52	only	only	ADV
fbem-17285	19	53	enriches	enrich	VERB
fbem-17285	19	54	the	the	DET
fbem-17285	19	55	theory	theory	NOUN
fbem-17285	19	56	of	of	ADP
fbem-17285	19	57	wom	wom	PROPN
fbem-17285	19	58	marketing	marketing	NOUN
fbem-17285	19	59	,	,	PUNCT
fbem-17285	19	60	but	but	CCONJ
fbem-17285	19	61	also	also	ADV
fbem-17285	19	62	based	base	VERB
fbem-17285	19	63	on	on	ADP
fbem-17285	19	64	the	the	DET
fbem-17285	19	65	local	local	ADJ
fbem-17285	19	66	culture	culture	NOUN
fbem-17285	19	67	of	of	ADP
fbem-17285	19	68	face	face	NOUN
fbem-17285	19	69	to	to	PART
fbem-17285	19	70	open	open	VERB
fbem-17285	19	71	up	up	ADP
fbem-17285	19	72	the	the	DET
fbem-17285	19	73	traditional	traditional	ADJ
fbem-17285	19	74	research	research	NOUN
fbem-17285	19	75	field	field	NOUN
fbem-17285	19	76	of	of	ADP
fbem-17285	19	77	wom	wom	PROPN
fbem-17285	19	78	communication	communication	NOUN
fbem-17285	19	79	based	base	VERB
fbem-17285	19	80	on	on	ADP
fbem-17285	19	81	the	the	DET
fbem-17285	19	82	western	western	ADJ
fbem-17285	19	83	context	context	NOUN
fbem-17285	19	84	.	.	PUNCT
fbem-17285	20	1	2	2	X
fbem-17285	20	2	.	.	X
fbem-17285	20	3	overview	overview	NOUN
fbem-17285	20	4	of	of	ADP
fbem-17285	20	5	face	face	NOUN
fbem-17285	20	6	theory	theory	NOUN
fbem-17285	20	7	"	"	PUNCT
fbem-17285	20	8	mian	mian	ADJ
fbem-17285	20	9	"	"	PUNCT
fbem-17285	20	10	literally	literally	ADV
fbem-17285	20	11	refers	refer	VERB
fbem-17285	20	12	to	to	ADP
fbem-17285	20	13	the	the	DET
fbem-17285	20	14	face	face	NOUN
fbem-17285	20	15	and	and	CCONJ
fbem-17285	20	16	the	the	DET
fbem-17285	20	17	front	front	NOUN
fbem-17285	20	18	of	of	ADP
fbem-17285	20	19	the	the	DET
fbem-17285	20	20	head	head	NOUN
fbem-17285	20	21	.	.	PUNCT
fbem-17285	21	1	it	it	PRON
fbem-17285	21	2	originally	originally	ADV
fbem-17285	21	3	only	only	ADV
fbem-17285	21	4	referred	refer	VERB
fbem-17285	21	5	to	to	ADP
fbem-17285	21	6	a	a	DET
fbem-17285	21	7	physiological	physiological	ADJ
fbem-17285	21	8	indicator	indicator	NOUN
fbem-17285	21	9	,	,	PUNCT
fbem-17285	21	10	but	but	CCONJ
fbem-17285	21	11	later	later	ADV
fbem-17285	21	12	gradually	gradually	ADV
fbem-17285	21	13	evolved	evolve	VERB
fbem-17285	21	14	into	into	ADP
fbem-17285	21	15	a	a	DET
fbem-17285	21	16	value	value	NOUN
fbem-17285	21	17	symbol	symbol	NOUN
fbem-17285	21	18	with	with	ADP
fbem-17285	21	19	psychological	psychological	ADJ
fbem-17285	21	20	and	and	CCONJ
fbem-17285	21	21	social	social	ADJ
fbem-17285	21	22	significance	significance	NOUN
fbem-17285	21	23	[	[	X
fbem-17285	21	24	10	10	NUM
fbem-17285	21	25	]	]	PUNCT
fbem-17285	21	26	.	.	PUNCT
fbem-17285	22	1	the	the	DET
fbem-17285	22	2	definition	definition	NOUN
fbem-17285	22	3	of	of	ADP
fbem-17285	22	4	face	face	NOUN
fbem-17285	22	5	can	can	AUX
fbem-17285	22	6	be	be	AUX
fbem-17285	22	7	roughly	roughly	ADV
fbem-17285	22	8	divided	divide	VERB
fbem-17285	22	9	into	into	ADP
fbem-17285	22	10	two	two	NUM
fbem-17285	22	11	categories	category	NOUN
fbem-17285	22	12	:	:	PUNCT
fbem-17285	22	13	the	the	DET
fbem-17285	22	14	first	first	ADJ
fbem-17285	22	15	category	category	NOUN
fbem-17285	22	16	regards	regard	VERB
fbem-17285	22	17	face	face	NOUN
fbem-17285	22	18	as	as	ADP
fbem-17285	22	19	a	a	DET
fbem-17285	22	20	social	social	ADJ
fbem-17285	22	21	construction	construction	NOUN
fbem-17285	22	22	,	,	PUNCT
fbem-17285	22	23	emphasizing	emphasize	VERB
fbem-17285	22	24	the	the	DET
fbem-17285	22	25	prestige	prestige	NOUN
fbem-17285	22	26	and	and	CCONJ
fbem-17285	22	27	status	status	NOUN
fbem-17285	22	28	given	give	VERB
fbem-17285	22	29	to	to	ADP
fbem-17285	22	30	individuals	individual	NOUN
fbem-17285	22	31	by	by	ADP
fbem-17285	22	32	society	society	NOUN
fbem-17285	22	33	;	;	PUNCT
fbem-17285	22	34	the	the	DET
fbem-17285	22	35	second	second	ADJ
fbem-17285	22	36	category	category	NOUN
fbem-17285	22	37	regards	regard	VERB
fbem-17285	22	38	face	face	NOUN
fbem-17285	22	39	as	as	ADP
fbem-17285	22	40	a	a	DET
fbem-17285	22	41	psychological	psychological	ADJ
fbem-17285	22	42	construct	construct	NOUN
fbem-17285	22	43	,	,	PUNCT
fbem-17285	22	44	emphasizing	emphasize	VERB
fbem-17285	22	45	the	the	DET
fbem-17285	22	46	image	image	NOUN
fbem-17285	22	47	projection	projection	NOUN
fbem-17285	22	48	of	of	ADP
fbem-17285	22	49	an	an	DET
fbem-17285	22	50	individual	individual	NOUN
fbem-17285	22	51	in	in	ADP
fbem-17285	22	52	society	society	NOUN
fbem-17285	22	53	.	.	PUNCT
fbem-17285	23	1	,	,	PUNCT
fbem-17285	23	2	their	their	PRON
fbem-17285	23	3	relationship	relationship	NOUN
fbem-17285	23	4	may	may	AUX
fbem-17285	23	5	be	be	AUX
fbem-17285	23	6	well	well	ADV
fbem-17285	23	7	understood	understand	VERB
fbem-17285	23	8	from	from	ADP
fbem-17285	23	9	the	the	DET
fbem-17285	23	10	perspective	perspective	NOUN
fbem-17285	23	11	of	of	ADP
fbem-17285	23	12	structural	structural	ADJ
fbem-17285	23	13	duality	duality	NOUN
fbem-17285	23	14	[	[	X
fbem-17285	23	15	11	11	NUM
fbem-17285	23	16	]	]	PUNCT
fbem-17285	23	17	.	.	PUNCT
fbem-17285	24	1	based	base	VERB
fbem-17285	24	2	on	on	ADP
fbem-17285	24	3	social	social	ADJ
fbem-17285	24	4	construction	construction	NOUN
fbem-17285	24	5	,	,	PUNCT
fbem-17285	24	6	goffman	goffman	NOUN
fbem-17285	24	7	(	(	PUNCT
fbem-17285	24	8	1956	1956	NUM
fbem-17285	24	9	)	)	PUNCT
fbem-17285	24	10	believed	believe	VERB
fbem-17285	24	11	that	that	SCONJ
fbem-17285	24	12	face	face	NOUN
fbem-17285	24	13	is	be	AUX
fbem-17285	24	14	the	the	DET
fbem-17285	24	15	need	need	NOUN
fbem-17285	24	16	to	to	PART
fbem-17285	24	17	avoid	avoid	VERB
fbem-17285	24	18	“	"	PUNCT
fbem-17285	24	19	discomfort	discomfort	NOUN
fbem-17285	24	20	”	"	PUNCT
fbem-17285	24	21	in	in	ADP
fbem-17285	24	22	social	social	ADJ
fbem-17285	24	23	interactions	interaction	NOUN
fbem-17285	24	24	.	.	PUNCT
fbem-17285	25	1	in	in	ADP
fbem-17285	25	2	order	order	NOUN
fbem-17285	25	3	to	to	PART
fbem-17285	25	4	keep	keep	VERB
fbem-17285	25	5	social	social	ADJ
fbem-17285	25	6	interactions	interaction	NOUN
fbem-17285	25	7	running	run	VERB
fbem-17285	25	8	smoothly	smoothly	ADV
fbem-17285	25	9	and	and	CCONJ
fbem-17285	25	10	effectively	effectively	ADV
fbem-17285	25	11	,	,	PUNCT
fbem-17285	25	12	people	people	NOUN
fbem-17285	25	13	involved	involve	VERB
fbem-17285	25	14	in	in	ADP
fbem-17285	25	15	the	the	DET
fbem-17285	25	16	interaction	interaction	NOUN
fbem-17285	25	17	are	be	AUX
fbem-17285	25	18	required	require	VERB
fbem-17285	25	19	to	to	PART
fbem-17285	25	20	convey	convey	VERB
fbem-17285	25	21	a	a	DET
fbem-17285	25	22	minimum	minimum	ADJ
fbem-17285	25	23	acceptable	acceptable	ADJ
fbem-17285	25	24	public	public	ADJ
fbem-17285	25	25	image	image	NOUN
fbem-17285	25	26	,	,	PUNCT
fbem-17285	25	27	similarly	similarly	ADV
fbem-17285	25	28	helping	help	VERB
fbem-17285	25	29	others	other	NOUN
fbem-17285	25	30	maintain	maintain	VERB
fbem-17285	25	31	their	their	PRON
fbem-17285	25	32	social	social	ADJ
fbem-17285	25	33	identities	identity	NOUN
fbem-17285	25	34	[	[	X
fbem-17285	25	35	12	12	NUM
fbem-17285	25	36	]	]	PUNCT
fbem-17285	25	37	.	.	PUNCT
fbem-17285	26	1	based	base	VERB
fbem-17285	26	2	on	on	ADP
fbem-17285	26	3	the	the	DET
fbem-17285	26	4	perspective	perspective	NOUN
fbem-17285	26	5	of	of	ADP
fbem-17285	26	6	psychological	psychological	ADJ
fbem-17285	26	7	construction	construction	NOUN
fbem-17285	26	8	,	,	PUNCT
fbem-17285	26	9	brown	brown	PROPN
fbem-17285	26	10	&	&	CCONJ
fbem-17285	26	11	levinson	levinson	PROPN
fbem-17285	26	12	(	(	PUNCT
fbem-17285	26	13	1987	1987	NUM
fbem-17285	26	14	)	)	PUNCT
fbem-17285	26	15	pointed	point	VERB
fbem-17285	26	16	out	out	ADP
fbem-17285	26	17	that	that	SCONJ
fbem-17285	26	18	face	face	NOUN
fbem-17285	26	19	is	be	AUX
fbem-17285	26	20	the	the	DET
fbem-17285	26	21	public	public	ADJ
fbem-17285	26	22	self	self	NOUN
fbem-17285	26	23	-	-	PUNCT
fbem-17285	26	24	image	image	NOUN
fbem-17285	26	25	that	that	PRON
fbem-17285	26	26	a	a	DET
fbem-17285	26	27	person	person	NOUN
fbem-17285	26	28	hopes	hope	VERB
fbem-17285	26	29	to	to	PART
fbem-17285	26	30	be	be	AUX
fbem-17285	26	31	recognized	recognize	VERB
fbem-17285	26	32	by	by	ADP
fbem-17285	26	33	others	other	NOUN
fbem-17285	26	34	.	.	PUNCT
fbem-17285	27	1	it	it	PRON
fbem-17285	27	2	is	be	AUX
fbem-17285	27	3	an	an	DET
fbem-17285	27	4	emotional	emotional	ADJ
fbem-17285	27	5	investment	investment	NOUN
fbem-17285	27	6	that	that	PRON
fbem-17285	27	7	can	can	AUX
fbem-17285	27	8	be	be	AUX
fbem-17285	27	9	lost	lose	VERB
fbem-17285	27	10	,	,	PUNCT
fbem-17285	27	11	maintained	maintain	VERB
fbem-17285	27	12	,	,	PUNCT
fbem-17285	27	13	and	and	CCONJ
fbem-17285	27	14	increased	increase	VERB
fbem-17285	27	15	,	,	PUNCT
fbem-17285	27	16	and	and	CCONJ
fbem-17285	27	17	one	one	PRON
fbem-17285	27	18	must	must	AUX
fbem-17285	27	19	always	always	ADV
fbem-17285	27	20	pay	pay	VERB
fbem-17285	27	21	attention	attention	NOUN
fbem-17285	27	22	to	to	ADP
fbem-17285	27	23	it	it	PRON
fbem-17285	27	24	in	in	ADP
fbem-17285	27	25	the	the	DET
fbem-17285	27	26	process	process	NOUN
fbem-17285	27	27	of	of	ADP
fbem-17285	27	28	getting	get	VERB
fbem-17285	27	29	along	along	ADP
fbem-17285	27	30	with	with	ADP
fbem-17285	27	31	others	other	NOUN
fbem-17285	27	32	.	.	PUNCT
fbem-17285	28	1	[	[	X
fbem-17285	28	2	13	13	NUM
fbem-17285	28	3	]	]	PUNCT
fbem-17285	28	4	.	.	PUNCT
fbem-17285	29	1	this	this	DET
fbem-17285	29	2	article	article	NOUN
fbem-17285	29	3	agrees	agree	VERB
fbem-17285	29	4	that	that	SCONJ
fbem-17285	29	5	face	face	NOUN
fbem-17285	29	6	has	have	VERB
fbem-17285	29	7	both	both	CCONJ
fbem-17285	29	8	a	a	DET
fbem-17285	29	9	social	social	ADJ
fbem-17285	29	10	construct	construct	NOUN
fbem-17285	29	11	and	and	CCONJ
fbem-17285	29	12	a	a	DET
fbem-17285	29	13	psychological	psychological	ADJ
fbem-17285	29	14	construct	construct	NOUN
fbem-17285	29	15	.	.	PUNCT
fbem-17285	30	1	face	face	NOUN
fbem-17285	30	2	is	be	AUX
fbem-17285	30	3	the	the	DET
fbem-17285	30	4	evaluation	evaluation	NOUN
fbem-17285	30	5	that	that	PRON
fbem-17285	30	6	consumers	consumer	NOUN
fbem-17285	30	7	give	give	VERB
fbem-17285	30	8	to	to	ADP
fbem-17285	30	9	others	other	NOUN
fbem-17285	30	10	and	and	CCONJ
fbem-17285	30	11	the	the	DET
fbem-17285	30	12	display	display	NOUN
fbem-17285	30	13	of	of	ADP
fbem-17285	30	14	their	their	PRON
fbem-17285	30	15	self	self	NOUN
fbem-17285	30	16	-	-	PUNCT
fbem-17285	30	17	image	image	NOUN
fbem-17285	30	18	.	.	PUNCT
fbem-17285	31	1	this	this	DET
fbem-17285	31	2	article	article	NOUN
fbem-17285	31	3	defines	define	VERB
fbem-17285	31	4	face	face	VERB
fbem-17285	31	5	perception	perception	NOUN
fbem-17285	31	6	as	as	ADP
fbem-17285	31	7	:	:	PUNCT
fbem-17285	31	8	in	in	ADP
fbem-17285	31	9	the	the	DET
fbem-17285	31	10	84	84	NUM
fbem-17285	31	11	situation	situation	NOUN
fbem-17285	31	12	after	after	ADP
fbem-17285	31	13	purchasing	purchase	VERB
fbem-17285	31	14	a	a	DET
fbem-17285	31	15	certain	certain	ADJ
fbem-17285	31	16	product	product	NOUN
fbem-17285	31	17	,	,	PUNCT
fbem-17285	31	18	consumers	consumer	NOUN
fbem-17285	31	19	believe	believe	VERB
fbem-17285	31	20	that	that	SCONJ
fbem-17285	31	21	the	the	DET
fbem-17285	31	22	purchase	purchase	NOUN
fbem-17285	31	23	behavior	behavior	NOUN
fbem-17285	31	24	can	can	AUX
fbem-17285	31	25	make	make	VERB
fbem-17285	31	26	others	other	NOUN
fbem-17285	31	27	have	have	VERB
fbem-17285	31	28	a	a	DET
fbem-17285	31	29	subjective	subjective	ADJ
fbem-17285	31	30	feeling	feeling	NOUN
fbem-17285	31	31	of	of	ADP
fbem-17285	31	32	public	public	ADJ
fbem-17285	31	33	recognition	recognition	NOUN
fbem-17285	31	34	of	of	ADP
fbem-17285	31	35	their	their	PRON
fbem-17285	31	36	social	social	ADJ
fbem-17285	31	37	image	image	NOUN
fbem-17285	31	38	.	.	PUNCT
fbem-17285	32	1	t	t	PROPN
fbem-17285	32	2	can	can	AUX
fbem-17285	32	3	be	be	AUX
fbem-17285	32	4	seen	see	VERB
fbem-17285	32	5	that	that	SCONJ
fbem-17285	32	6	face	face	NOUN
fbem-17285	32	7	is	be	AUX
fbem-17285	32	8	a	a	DET
fbem-17285	32	9	very	very	ADV
fbem-17285	32	10	complex	complex	ADJ
fbem-17285	32	11	social	social	ADJ
fbem-17285	32	12	psychological	psychological	ADJ
fbem-17285	32	13	phenomenon	phenomenon	NOUN
fbem-17285	32	14	,	,	PUNCT
fbem-17285	32	15	which	which	PRON
fbem-17285	32	16	not	not	PART
fbem-17285	32	17	only	only	ADV
fbem-17285	32	18	involves	involve	VERB
fbem-17285	32	19	the	the	DET
fbem-17285	32	20	individual	individual	NOUN
fbem-17285	32	21	's	's	PART
fbem-17285	32	22	subjective	subjective	ADJ
fbem-17285	32	23	judgment	judgment	NOUN
fbem-17285	32	24	and	and	CCONJ
fbem-17285	32	25	objective	objective	ADJ
fbem-17285	32	26	evaluation	evaluation	NOUN
fbem-17285	32	27	from	from	ADP
fbem-17285	32	28	others	other	NOUN
fbem-17285	32	29	and	and	CCONJ
fbem-17285	32	30	society	society	NOUN
fbem-17285	32	31	,	,	PUNCT
fbem-17285	32	32	but	but	CCONJ
fbem-17285	32	33	also	also	ADV
fbem-17285	32	34	is	be	AUX
fbem-17285	32	35	closely	closely	ADV
fbem-17285	32	36	related	relate	VERB
fbem-17285	32	37	to	to	ADP
fbem-17285	32	38	the	the	DET
fbem-17285	32	39	individual	individual	NOUN
fbem-17285	32	40	's	's	PART
fbem-17285	32	41	dignity	dignity	NOUN
fbem-17285	32	42	and	and	CCONJ
fbem-17285	32	43	the	the	DET
fbem-17285	32	44	role	role	NOUN
fbem-17285	32	45	played	play	VERB
fbem-17285	32	46	in	in	ADP
fbem-17285	32	47	society	society	NOUN
fbem-17285	32	48	.	.	PUNCT
fbem-17285	33	1	for	for	ADP
fbem-17285	33	2	the	the	DET
fbem-17285	33	3	discussion	discussion	NOUN
fbem-17285	33	4	of	of	ADP
fbem-17285	33	5	face	face	NOUN
fbem-17285	33	6	perception	perception	NOUN
fbem-17285	33	7	,	,	PUNCT
fbem-17285	33	8	brown	brown	ADJ
fbem-17285	33	9	and	and	CCONJ
fbem-17285	33	10	levinson	levinson	PROPN
fbem-17285	33	11	delineated	delineate	VERB
fbem-17285	33	12	two	two	NUM
fbem-17285	33	13	types	type	NOUN
fbem-17285	33	14	of	of	ADP
fbem-17285	33	15	“	"	PUNCT
fbem-17285	33	16	positive	positive	ADJ
fbem-17285	33	17	face	face	NOUN
fbem-17285	33	18	”	"	PUNCT
fbem-17285	33	19	and	and	CCONJ
fbem-17285	33	20	“	"	PUNCT
fbem-17285	33	21	negative	negative	ADJ
fbem-17285	33	22	face	face	NOUN
fbem-17285	33	23	”	"	PUNCT
fbem-17285	34	1	[	[	X
fbem-17285	34	2	13	13	NUM
fbem-17285	34	3	]	]	PUNCT
fbem-17285	34	4	,	,	PUNCT
fbem-17285	34	5	where	where	SCONJ
fbem-17285	34	6	people	people	NOUN
fbem-17285	34	7	experience	experience	VERB
fbem-17285	34	8	the	the	DET
fbem-17285	34	9	feeling	feeling	NOUN
fbem-17285	34	10	of	of	ADP
fbem-17285	34	11	gaining	gain	VERB
fbem-17285	34	12	or	or	CCONJ
fbem-17285	34	13	losing	lose	VERB
fbem-17285	34	14	face	face	NOUN
fbem-17285	34	15	due	due	ADP
fbem-17285	34	16	to	to	ADP
fbem-17285	34	17	positive	positive	ADJ
fbem-17285	34	18	or	or	CCONJ
fbem-17285	34	19	negative	negative	ADJ
fbem-17285	34	20	social	social	ADJ
fbem-17285	34	21	evaluations	evaluation	NOUN
fbem-17285	34	22	.	.	PUNCT
fbem-17285	35	1	when	when	SCONJ
fbem-17285	35	2	a	a	DET
fbem-17285	35	3	person	person	NOUN
fbem-17285	35	4	's	's	PART
fbem-17285	35	5	social	social	ADJ
fbem-17285	35	6	performance	performance	NOUN
fbem-17285	35	7	exceeds	exceed	VERB
fbem-17285	35	8	social	social	ADJ
fbem-17285	35	9	expectations	expectation	NOUN
fbem-17285	35	10	,	,	PUNCT
fbem-17285	35	11	he	he	PRON
fbem-17285	35	12	may	may	AUX
fbem-17285	35	13	gain	gain	VERB
fbem-17285	35	14	face	face	NOUN
fbem-17285	35	15	,	,	PUNCT
fbem-17285	35	16	but	but	CCONJ
fbem-17285	35	17	when	when	SCONJ
fbem-17285	35	18	it	it	PRON
fbem-17285	35	19	falls	fall	VERB
fbem-17285	35	20	below	below	ADP
fbem-17285	35	21	these	these	DET
fbem-17285	35	22	expectations	expectation	NOUN
fbem-17285	35	23	,	,	PUNCT
fbem-17285	35	24	this	this	PRON
fbem-17285	35	25	does	do	AUX
fbem-17285	35	26	not	not	PART
fbem-17285	35	27	necessarily	necessarily	ADV
fbem-17285	35	28	mean	mean	VERB
fbem-17285	35	29	a	a	DET
fbem-17285	35	30	loss	loss	NOUN
fbem-17285	35	31	of	of	ADP
fbem-17285	35	32	face	face	NOUN
fbem-17285	35	33	,	,	PUNCT
fbem-17285	35	34	only	only	ADV
fbem-17285	35	35	when	when	SCONJ
fbem-17285	35	36	a	a	DET
fbem-17285	35	37	person	person	NOUN
fbem-17285	35	38	's	's	PART
fbem-17285	35	39	behavior	behavior	NOUN
fbem-17285	35	40	or	or	CCONJ
fbem-17285	35	41	performance	performance	NOUN
fbem-17285	35	42	falls	fall	VERB
fbem-17285	35	43	below	below	ADP
fbem-17285	35	44	the	the	DET
fbem-17285	35	45	minimum	minimum	ADJ
fbem-17285	35	46	level	level	NOUN
fbem-17285	35	47	considered	consider	VERB
fbem-17285	35	48	acceptable	acceptable	ADJ
fbem-17285	35	49	,	,	PUNCT
fbem-17285	35	50	or	or	CCONJ
fbem-17285	35	51	when	when	SCONJ
fbem-17285	35	52	certain	certain	ADJ
fbem-17285	35	53	requirements	requirement	NOUN
fbem-17285	35	54	that	that	PRON
fbem-17285	35	55	are	be	AUX
fbem-17285	35	56	important	important	ADJ
fbem-17285	35	57	or	or	CCONJ
fbem-17285	35	58	necessary	necessary	ADJ
fbem-17285	35	59	as	as	SCONJ
fbem-17285	35	60	a	a	DET
fbem-17285	35	61	social	social	ADJ
fbem-17285	35	62	status	status	NOUN
fbem-17285	35	63	are	be	AUX
fbem-17285	35	64	not	not	PART
fbem-17285	35	65	satisfactorily	satisfactorily	ADV
fbem-17285	35	66	met	meet	VERB
fbem-17285	35	67	,	,	PUNCT
fbem-17285	35	68	he	he	PRON
fbem-17285	35	69	may	may	AUX
fbem-17285	35	70	lose	lose	VERB
fbem-17285	35	71	face	face	NOUN
fbem-17285	35	72	[	[	X
fbem-17285	35	73	3	3	NUM
fbem-17285	35	74	]	]	PUNCT
fbem-17285	35	75	.	.	PUNCT
fbem-17285	36	1	in	in	ADP
fbem-17285	36	2	this	this	DET
fbem-17285	36	3	study	study	NOUN
fbem-17285	36	4	,	,	PUNCT
fbem-17285	36	5	face	face	VERB
fbem-17285	36	6	perception	perception	NOUN
fbem-17285	36	7	is	be	AUX
fbem-17285	36	8	categorized	categorize	VERB
fbem-17285	36	9	into	into	ADP
fbem-17285	36	10	two	two	NUM
fbem-17285	36	11	dimensions	dimension	NOUN
fbem-17285	36	12	,	,	PUNCT
fbem-17285	36	13	namely	namely	ADV
fbem-17285	36	14	,	,	PUNCT
fbem-17285	36	15	gaining	gain	VERB
fbem-17285	36	16	face	face	NOUN
fbem-17285	36	17	and	and	CCONJ
fbem-17285	36	18	losing	lose	VERB
fbem-17285	36	19	face	face	NOUN
fbem-17285	36	20	,	,	PUNCT
fbem-17285	36	21	and	and	CCONJ
fbem-17285	36	22	the	the	DET
fbem-17285	36	23	impact	impact	NOUN
fbem-17285	36	24	of	of	ADP
fbem-17285	36	25	premium	premium	ADJ
fbem-17285	36	26	brand	brand	NOUN
fbem-17285	36	27	and	and	CCONJ
fbem-17285	36	28	ordinary	ordinary	ADJ
fbem-17285	36	29	brand	brand	NOUN
fbem-17285	36	30	products	product	NOUN
fbem-17285	36	31	on	on	ADP
fbem-17285	36	32	face	face	NOUN
fbem-17285	36	33	perception	perception	NOUN
fbem-17285	36	34	is	be	AUX
fbem-17285	36	35	discussed	discuss	VERB
fbem-17285	36	36	in	in	ADP
fbem-17285	36	37	terms	term	NOUN
fbem-17285	36	38	of	of	ADP
fbem-17285	36	39	consumer	consumer	NOUN
fbem-17285	36	40	object	object	NOUN
fbem-17285	36	41	qualities	quality	NOUN
fbem-17285	36	42	.	.	PUNCT
fbem-17285	37	1	3	3	X
fbem-17285	37	2	.	.	X
fbem-17285	37	3	theoretical	theoretical	ADJ
fbem-17285	37	4	assumptions	assumption	NOUN
fbem-17285	37	5	3.1	3.1	NUM
fbem-17285	37	6	.	.	PUNCT
fbem-17285	38	1	the	the	DET
fbem-17285	38	2	impact	impact	NOUN
fbem-17285	38	3	of	of	ADP
fbem-17285	38	4	the	the	DET
fbem-17285	38	5	interaction	interaction	NOUN
fbem-17285	38	6	between	between	ADP
fbem-17285	38	7	brand	brand	NOUN
fbem-17285	38	8	and	and	CCONJ
fbem-17285	38	9	customer	customer	NOUN
fbem-17285	38	10	satisfaction	satisfaction	NOUN
fbem-17285	38	11	on	on	ADP
fbem-17285	38	12	wordof	wordof	NOUN
fbem-17285	38	13	-	-	PUNCT
fbem-17285	38	14	mouth	mouth	NOUN
fbem-17285	38	15	communication	communication	NOUN
fbem-17285	38	16	intention	intention	NOUN
fbem-17285	38	17	customer	customer	NOUN
fbem-17285	38	18	satisfaction	satisfaction	NOUN
fbem-17285	38	19	is	be	AUX
fbem-17285	38	20	an	an	DET
fbem-17285	38	21	important	important	ADJ
fbem-17285	38	22	prerequisite	prerequisite	NOUN
fbem-17285	38	23	for	for	ADP
fbem-17285	38	24	the	the	DET
fbem-17285	38	25	willingness	willingness	NOUN
fbem-17285	38	26	to	to	PART
fbem-17285	38	27	promote	promote	VERB
fbem-17285	38	28	wom	wom	NOUN
fbem-17285	38	29	communication	communication	NOUN
fbem-17285	38	30	.	.	PUNCT
fbem-17285	39	1	consumers	consumer	NOUN
fbem-17285	39	2	are	be	AUX
fbem-17285	39	3	satisfied	satisfied	ADJ
fbem-17285	39	4	when	when	SCONJ
fbem-17285	39	5	they	they	PRON
fbem-17285	39	6	"	"	PUNCT
fbem-17285	39	7	meet	meet	VERB
fbem-17285	39	8	"	"	PUNCT
fbem-17285	39	9	or	or	CCONJ
fbem-17285	39	10	"	"	PUNCT
fbem-17285	39	11	exceed	exceed	VERB
fbem-17285	39	12	"	"	PUNCT
fbem-17285	39	13	their	their	PRON
fbem-17285	39	14	expectations	expectation	NOUN
fbem-17285	39	15	of	of	ADP
fbem-17285	39	16	a	a	DET
fbem-17285	39	17	product	product	NOUN
fbem-17285	39	18	's	's	PART
fbem-17285	39	19	effectiveness	effectiveness	NOUN
fbem-17285	39	20	,	,	PUNCT
fbem-17285	39	21	and	and	CCONJ
fbem-17285	39	22	the	the	DET
fbem-17285	39	23	opposite	opposite	ADJ
fbem-17285	39	24	leads	lead	VERB
fbem-17285	39	25	to	to	ADP
fbem-17285	39	26	dissatisfaction	dissatisfaction	NOUN
fbem-17285	39	27	[	[	X
fbem-17285	39	28	14	14	NUM
fbem-17285	39	29	]	]	PUNCT
fbem-17285	39	30	.	.	PUNCT
fbem-17285	40	1	ranaweera	ranaweera	NOUN
fbem-17285	40	2	and	and	CCONJ
fbem-17285	40	3	prabhu	prabhu	PROPN
fbem-17285	40	4	found	find	VERB
fbem-17285	40	5	that	that	SCONJ
fbem-17285	40	6	satisfaction	satisfaction	NOUN
fbem-17285	40	7	is	be	AUX
fbem-17285	40	8	a	a	DET
fbem-17285	40	9	driver	driver	NOUN
fbem-17285	40	10	of	of	ADP
fbem-17285	40	11	womcommunication	womcommunication	NOUN
fbem-17285	40	12	[	[	X
fbem-17285	40	13	15	15	NUM
fbem-17285	40	14	]	]	PUNCT
fbem-17285	40	15	,	,	PUNCT
fbem-17285	40	16	and	and	CCONJ
fbem-17285	40	17	that	that	SCONJ
fbem-17285	40	18	highly	highly	ADV
fbem-17285	40	19	satisfied	satisfied	ADJ
fbem-17285	40	20	and	and	CCONJ
fbem-17285	40	21	highly	highly	ADV
fbem-17285	40	22	dissatisfied	dissatisfied	ADJ
fbem-17285	40	23	consumers	consumer	NOUN
fbem-17285	40	24	have	have	VERB
fbem-17285	40	25	the	the	DET
fbem-17285	40	26	highest	high	ADJ
fbem-17285	40	27	willingness	willingness	NOUN
fbem-17285	40	28	to	to	PART
fbem-17285	40	29	participate	participate	VERB
fbem-17285	40	30	in	in	ADP
fbem-17285	40	31	wom	wom	NOUN
fbem-17285	40	32	.	.	PUNCT
fbem-17285	41	1	highly	highly	ADV
fbem-17285	41	2	satisfied	satisfied	ADJ
fbem-17285	41	3	and	and	CCONJ
fbem-17285	41	4	highly	highly	ADV
fbem-17285	41	5	dissatisfied	dissatisfied	ADJ
fbem-17285	41	6	consumers	consumer	NOUN
fbem-17285	41	7	have	have	VERB
fbem-17285	41	8	the	the	DET
fbem-17285	41	9	highest	high	ADJ
fbem-17285	41	10	willingness	willingness	NOUN
fbem-17285	41	11	to	to	PART
fbem-17285	41	12	participate	participate	VERB
fbem-17285	41	13	inwom	inwom	NOUN
fbem-17285	41	14	communication	communication	NOUN
fbem-17285	41	15	,	,	PUNCT
fbem-17285	41	16	while	while	SCONJ
fbem-17285	41	17	consumers	consumer	NOUN
fbem-17285	41	18	with	with	ADP
fbem-17285	41	19	average	average	ADJ
fbem-17285	41	20	satisfaction	satisfaction	NOUN
fbem-17285	41	21	have	have	VERB
fbem-17285	41	22	lower	low	ADJ
fbem-17285	41	23	willingness	willingness	NOUN
fbem-17285	41	24	to	to	PART
fbem-17285	41	25	engage	engage	VERB
fbem-17285	41	26	in	in	ADP
fbem-17285	41	27	wom	wom	NOUN
fbem-17285	41	28	,	,	PUNCT
fbem-17285	41	29	and	and	CCONJ
fbem-17285	41	30	there	there	PRON
fbem-17285	41	31	is	be	VERB
fbem-17285	41	32	a	a	DET
fbem-17285	41	33	u	u	NOUN
fbem-17285	41	34	-	-	ADJ
fbem-17285	41	35	shaped	shape	VERB
fbem-17285	41	36	relationship	relationship	NOUN
fbem-17285	41	37	between	between	ADP
fbem-17285	41	38	satisfaction	satisfaction	NOUN
fbem-17285	41	39	and	and	CCONJ
fbem-17285	41	40	willingness	willingness	NOUN
fbem-17285	41	41	to	to	PART
fbem-17285	41	42	engage	engage	VERB
fbem-17285	41	43	in	in	ADP
fbem-17285	41	44	wom	wom	NOUN
fbem-17285	41	45	[	[	X
fbem-17285	41	46	16	16	NUM
fbem-17285	41	47	]	]	PUNCT
fbem-17285	41	48	.	.	PUNCT
fbem-17285	42	1	some	some	DET
fbem-17285	42	2	studies	study	NOUN
fbem-17285	42	3	have	have	AUX
fbem-17285	42	4	shown	show	VERB
fbem-17285	42	5	that	that	SCONJ
fbem-17285	42	6	the	the	DET
fbem-17285	42	7	relationship	relationship	NOUN
fbem-17285	42	8	between	between	ADP
fbem-17285	42	9	satisfaction	satisfaction	NOUN
fbem-17285	42	10	and	and	CCONJ
fbem-17285	42	11	word	word	NOUN
fbem-17285	42	12	-	-	PUNCT
fbem-17285	42	13	of	of	ADP
fbem-17285	42	14	-	-	PUNCT
fbem-17285	42	15	mouth	mouth	NOUN
fbem-17285	42	16	is	be	AUX
fbem-17285	42	17	affected	affect	VERB
fbem-17285	42	18	by	by	ADP
fbem-17285	42	19	product	product	NOUN
fbem-17285	42	20	characteristics	characteristic	NOUN
fbem-17285	42	21	,	,	PUNCT
fbem-17285	42	22	for	for	ADP
fbem-17285	42	23	example	example	NOUN
fbem-17285	42	24	,	,	PUNCT
fbem-17285	42	25	for	for	ADP
fbem-17285	42	26	high	high	ADJ
fbem-17285	42	27	-	-	PUNCT
fbem-17285	42	28	end	end	NOUN
fbem-17285	42	29	brands	brand	NOUN
fbem-17285	42	30	,	,	PUNCT
fbem-17285	42	31	people	people	NOUN
fbem-17285	42	32	are	be	AUX
fbem-17285	42	33	more	more	ADV
fbem-17285	42	34	willing	willing	ADJ
fbem-17285	42	35	to	to	PART
fbem-17285	42	36	talk	talk	VERB
fbem-17285	42	37	about	about	ADP
fbem-17285	42	38	consumption	consumption	NOUN
fbem-17285	42	39	success	success	NOUN
fbem-17285	42	40	than	than	ADP
fbem-17285	42	41	consumption	consumption	NOUN
fbem-17285	42	42	failure	failure	NOUN
fbem-17285	42	43	[	[	X
fbem-17285	42	44	9	9	NUM
fbem-17285	42	45	]	]	PUNCT
fbem-17285	42	46	.	.	PUNCT
fbem-17285	43	1	in	in	ADP
fbem-17285	43	2	the	the	DET
fbem-17285	43	3	study	study	NOUN
fbem-17285	43	4	of	of	ADP
fbem-17285	43	5	luxury	luxury	NOUN
fbem-17285	43	6	consumers	consumer	NOUN
fbem-17285	43	7	'	'	PART
fbem-17285	43	8	willingness	willingness	NOUN
fbem-17285	43	9	to	to	PART
fbem-17285	43	10	spread	spread	VERB
fbem-17285	43	11	word	word	NOUN
fbem-17285	43	12	-	-	PUNCT
fbem-17285	43	13	of	of	ADP
fbem-17285	43	14	-	-	PUNCT
fbem-17285	43	15	mouth	mouth	NOUN
fbem-17285	43	16	,	,	PUNCT
fbem-17285	43	17	the	the	DET
fbem-17285	43	18	relationship	relationship	NOUN
fbem-17285	43	19	between	between	ADP
fbem-17285	43	20	satisfaction	satisfaction	NOUN
fbem-17285	43	21	and	and	CCONJ
fbem-17285	43	22	word	word	NOUN
fbem-17285	43	23	-	-	PUNCT
fbem-17285	43	24	of	of	ADP
fbem-17285	43	25	-	-	PUNCT
fbem-17285	43	26	mouth	mouth	NOUN
fbem-17285	43	27	varies	vary	VERB
fbem-17285	43	28	due	due	ADJ
fbem-17285	43	29	to	to	ADP
fbem-17285	43	30	consumers	consumer	NOUN
fbem-17285	43	31	'	'	PART
fbem-17285	43	32	different	different	ADJ
fbem-17285	43	33	consumption	consumption	NOUN
fbem-17285	43	34	psychology	psychology	NOUN
fbem-17285	43	35	,	,	PUNCT
fbem-17285	43	36	and	and	CCONJ
fbem-17285	43	37	consumers	consumer	NOUN
fbem-17285	43	38	basically	basically	ADV
fbem-17285	43	39	buy	buy	VERB
fbem-17285	43	40	high	high	ADJ
fbem-17285	43	41	-	-	PUNCT
fbem-17285	43	42	end	end	NOUN
fbem-17285	43	43	brand	brand	NOUN
fbem-17285	43	44	products	product	NOUN
fbem-17285	43	45	out	out	ADP
fbem-17285	43	46	of	of	ADP
fbem-17285	43	47	two	two	NUM
fbem-17285	43	48	consumption	consumption	NOUN
fbem-17285	43	49	motives	motive	NOUN
fbem-17285	43	50	,	,	PUNCT
fbem-17285	43	51	namely	namely	ADV
fbem-17285	43	52	,	,	PUNCT
fbem-17285	43	53	to	to	PART
fbem-17285	43	54	follow	follow	VERB
fbem-17285	43	55	the	the	DET
fbem-17285	43	56	crowd	crowd	NOUN
fbem-17285	43	57	and	and	CCONJ
fbem-17285	43	58	to	to	PART
fbem-17285	43	59	show	show	VERB
fbem-17285	43	60	off	off	ADP
fbem-17285	43	61	[	[	X
fbem-17285	43	62	17	17	NUM
fbem-17285	43	63	]	]	PUNCT
fbem-17285	43	64	;	;	PUNCT
fbem-17285	43	65	the	the	DET
fbem-17285	43	66	role	role	NOUN
fbem-17285	43	67	of	of	ADP
fbem-17285	43	68	high	high	ADJ
fbem-17285	43	69	-	-	PUNCT
fbem-17285	43	70	end	end	NOUN
fbem-17285	43	71	brands	brand	NOUN
fbem-17285	43	72	is	be	AUX
fbem-17285	43	73	stronger	strong	ADJ
fbem-17285	43	74	for	for	SCONJ
fbem-17285	43	75	consumers	consumer	NOUN
fbem-17285	43	76	to	to	PART
fbem-17285	43	77	generate	generate	VERB
fbem-17285	43	78	the	the	DET
fbem-17285	43	79	motivation	motivation	NOUN
fbem-17285	43	80	to	to	PART
fbem-17285	43	81	show	show	VERB
fbem-17285	43	82	off	off	ADP
fbem-17285	43	83	,	,	PUNCT
fbem-17285	43	84	and	and	CCONJ
fbem-17285	43	85	it	it	PRON
fbem-17285	43	86	can	can	AUX
fbem-17285	43	87	better	well	ADV
fbem-17285	43	88	promote	promote	VERB
fbem-17285	43	89	consumers	consumer	NOUN
fbem-17285	43	90	'	'	PART
fbem-17285	43	91	sharing	sharing	NOUN
fbem-17285	43	92	[	[	X
fbem-17285	43	93	18	18	NUM
fbem-17285	43	94	]	]	PUNCT
fbem-17285	43	95	.	.	PUNCT
fbem-17285	44	1	therefore	therefore	ADV
fbem-17285	44	2	,	,	PUNCT
fbem-17285	44	3	when	when	SCONJ
fbem-17285	44	4	consumers	consumer	NOUN
fbem-17285	44	5	buy	buy	VERB
fbem-17285	44	6	ordinary	ordinary	ADJ
fbem-17285	44	7	products	product	NOUN
fbem-17285	44	8	,	,	PUNCT
fbem-17285	44	9	satisfaction	satisfaction	NOUN
fbem-17285	44	10	is	be	AUX
fbem-17285	44	11	the	the	DET
fbem-17285	44	12	main	main	ADJ
fbem-17285	44	13	driver	driver	NOUN
fbem-17285	44	14	of	of	ADP
fbem-17285	44	15	word	word	NOUN
fbem-17285	44	16	-	-	PUNCT
fbem-17285	44	17	of	of	ADP
fbem-17285	44	18	-	-	PUNCT
fbem-17285	44	19	mouth	mouth	NOUN
fbem-17285	44	20	,	,	PUNCT
fbem-17285	44	21	and	and	CCONJ
fbem-17285	44	22	when	when	SCONJ
fbem-17285	44	23	consumers	consumer	NOUN
fbem-17285	44	24	are	be	AUX
fbem-17285	44	25	influenced	influence	VERB
fbem-17285	44	26	by	by	ADP
fbem-17285	44	27	consumption	consumption	NOUN
fbem-17285	44	28	motives	motive	NOUN
fbem-17285	44	29	after	after	ADP
fbem-17285	44	30	purchasing	purchase	VERB
fbem-17285	44	31	high	high	ADJ
fbem-17285	44	32	-	-	PUNCT
fbem-17285	44	33	end	end	NOUN
fbem-17285	44	34	brand	brand	NOUN
fbem-17285	44	35	products	product	NOUN
fbem-17285	44	36	,	,	PUNCT
fbem-17285	44	37	there	there	PRON
fbem-17285	44	38	is	be	VERB
fbem-17285	44	39	stronger	strong	ADJ
fbem-17285	44	40	word	word	NOUN
fbem-17285	44	41	-	-	PUNCT
fbem-17285	44	42	of	of	ADP
fbem-17285	44	43	-	-	PUNCT
fbem-17285	44	44	mouth	mouth	NOUN
fbem-17285	44	45	transmission	transmission	NOUN
fbem-17285	44	46	when	when	SCONJ
fbem-17285	44	47	consumers	consumer	NOUN
fbem-17285	44	48	feel	feel	VERB
fbem-17285	44	49	satisfied	satisfied	ADJ
fbem-17285	44	50	,	,	PUNCT
fbem-17285	44	51	but	but	CCONJ
fbem-17285	44	52	less	less	ADJ
fbem-17285	44	53	word	word	NOUN
fbem-17285	44	54	-	-	PUNCT
fbem-17285	44	55	of	of	ADP
fbem-17285	44	56	-	-	PUNCT
fbem-17285	44	57	mouth	mouth	NOUN
fbem-17285	44	58	transmission	transmission	NOUN
fbem-17285	44	59	when	when	SCONJ
fbem-17285	44	60	they	they	PRON
fbem-17285	44	61	feel	feel	VERB
fbem-17285	44	62	dissatisfied	dissatisfied	ADJ
fbem-17285	44	63	.	.	PUNCT
fbem-17285	45	1	accordingly	accordingly	ADV
fbem-17285	45	2	,	,	PUNCT
fbem-17285	45	3	the	the	DET
fbem-17285	45	4	hypothesis	hypothesis	NOUN
fbem-17285	45	5	is	be	AUX
fbem-17285	45	6	formulated	formulate	VERB
fbem-17285	45	7	:	:	PUNCT
fbem-17285	45	8	h1	h1	X
fbem-17285	45	9	:	:	PUNCT
fbem-17285	45	10	for	for	ADP
fbem-17285	45	11	high	high	ADJ
fbem-17285	45	12	-	-	PUNCT
fbem-17285	45	13	end	end	NOUN
fbem-17285	45	14	brands	brand	NOUN
fbem-17285	45	15	,	,	PUNCT
fbem-17285	45	16	the	the	DET
fbem-17285	45	17	intention	intention	NOUN
fbem-17285	45	18	to	to	PART
fbem-17285	45	19	engage	engage	VERB
fbem-17285	45	20	in	in	ADP
fbem-17285	45	21	positive	positive	ADJ
fbem-17285	45	22	word	word	NOUN
fbem-17285	45	23	-	-	PUNCT
fbem-17285	45	24	of	of	ADP
fbem-17285	45	25	-	-	PUNCT
fbem-17285	45	26	mouth	mouth	NOUN
fbem-17285	45	27	communication	communication	NOUN
fbem-17285	45	28	is	be	AUX
fbem-17285	45	29	higher	high	ADJ
fbem-17285	45	30	when	when	SCONJ
fbem-17285	45	31	satisfaction	satisfaction	NOUN
fbem-17285	45	32	is	be	AUX
fbem-17285	45	33	high	high	ADJ
fbem-17285	45	34	compared	compare	VERB
fbem-17285	45	35	to	to	ADP
fbem-17285	45	36	the	the	DET
fbem-17285	45	37	intention	intention	NOUN
fbem-17285	45	38	to	to	PART
fbem-17285	45	39	engage	engage	VERB
fbem-17285	45	40	in	in	ADP
fbem-17285	45	41	negative	negative	ADJ
fbem-17285	45	42	wordof	wordof	NOUN
fbem-17285	45	43	-	-	PUNCT
fbem-17285	45	44	mouth	mouth	NOUN
fbem-17285	45	45	communication	communication	NOUN
fbem-17285	45	46	when	when	SCONJ
fbem-17285	45	47	satisfaction	satisfaction	NOUN
fbem-17285	45	48	is	be	AUX
fbem-17285	45	49	low	low	ADJ
fbem-17285	45	50	.	.	PUNCT
fbem-17285	46	1	h2	h2	NOUN
fbem-17285	46	2	:	:	PUNCT
fbem-17285	46	3	for	for	ADP
fbem-17285	46	4	ordinary	ordinary	ADJ
fbem-17285	46	5	brands	brand	NOUN
fbem-17285	46	6	,	,	PUNCT
fbem-17285	46	7	the	the	DET
fbem-17285	46	8	intention	intention	NOUN
fbem-17285	46	9	to	to	PART
fbem-17285	46	10	engage	engage	VERB
fbem-17285	46	11	in	in	ADP
fbem-17285	46	12	negative	negative	ADJ
fbem-17285	46	13	word	word	NOUN
fbem-17285	46	14	-	-	PUNCT
fbem-17285	46	15	of	of	ADP
fbem-17285	46	16	-	-	PUNCT
fbem-17285	46	17	mouth	mouth	NOUN
fbem-17285	46	18	communication	communication	NOUN
fbem-17285	46	19	is	be	AUX
fbem-17285	46	20	higher	high	ADJ
fbem-17285	46	21	when	when	SCONJ
fbem-17285	46	22	satisfaction	satisfaction	NOUN
fbem-17285	46	23	is	be	AUX
fbem-17285	46	24	low	low	ADJ
fbem-17285	46	25	compared	compare	VERB
fbem-17285	46	26	to	to	ADP
fbem-17285	46	27	the	the	DET
fbem-17285	46	28	intention	intention	NOUN
fbem-17285	46	29	to	to	PART
fbem-17285	46	30	engage	engage	VERB
fbem-17285	46	31	in	in	ADP
fbem-17285	46	32	positive	positive	ADJ
fbem-17285	46	33	word	word	NOUN
fbem-17285	46	34	-	-	PUNCT
fbem-17285	46	35	ofmouth	ofmouth	NOUN
fbem-17285	46	36	communication	communication	NOUN
fbem-17285	46	37	when	when	SCONJ
fbem-17285	46	38	satisfaction	satisfaction	NOUN
fbem-17285	46	39	is	be	AUX
fbem-17285	46	40	high	high	ADJ
fbem-17285	46	41	.	.	PUNCT
fbem-17285	47	1	3.2	3.2	NUM
fbem-17285	47	2	.	.	PUNCT
fbem-17285	48	1	the	the	DET
fbem-17285	48	2	mediating	mediate	VERB
fbem-17285	48	3	effect	effect	NOUN
fbem-17285	48	4	of	of	ADP
fbem-17285	48	5	face	face	NOUN
fbem-17285	48	6	perception	perception	NOUN
fbem-17285	48	7	face	face	NOUN
fbem-17285	48	8	represents	represent	VERB
fbem-17285	48	9	personal	personal	ADJ
fbem-17285	48	10	image	image	NOUN
fbem-17285	48	11	to	to	ADP
fbem-17285	48	12	some	some	DET
fbem-17285	48	13	extent	extent	NOUN
fbem-17285	48	14	,	,	PUNCT
fbem-17285	48	15	symbolising	symbolise	VERB
fbem-17285	48	16	the	the	DET
fbem-17285	48	17	social	social	ADJ
fbem-17285	48	18	status	status	NOUN
fbem-17285	48	19	and	and	CCONJ
fbem-17285	48	20	prestige	prestige	NOUN
fbem-17285	48	21	of	of	ADP
fbem-17285	48	22	an	an	DET
fbem-17285	48	23	individual	individual	NOUN
fbem-17285	48	24	,	,	PUNCT
fbem-17285	48	25	so	so	SCONJ
fbem-17285	48	26	face	face	NOUN
fbem-17285	48	27	has	have	AUX
fbem-17285	48	28	also	also	ADV
fbem-17285	48	29	become	become	VERB
fbem-17285	48	30	a	a	DET
fbem-17285	48	31	symbolic	symbolic	ADJ
fbem-17285	48	32	capital	capital	NOUN
fbem-17285	48	33	that	that	PRON
fbem-17285	48	34	people	people	NOUN
fbem-17285	48	35	compete	compete	VERB
fbem-17285	48	36	for	for	ADP
fbem-17285	48	37	,	,	PUNCT
fbem-17285	48	38	and	and	CCONJ
fbem-17285	48	39	this	this	PRON
fbem-17285	48	40	is	be	AUX
fbem-17285	48	41	also	also	ADV
fbem-17285	48	42	true	true	ADJ
fbem-17285	48	43	in	in	ADP
fbem-17285	48	44	consumption	consumption	NOUN
fbem-17285	48	45	activities	activity	NOUN
fbem-17285	48	46	.	.	PUNCT
fbem-17285	49	1	after	after	ADP
fbem-17285	49	2	entering	enter	VERB
fbem-17285	49	3	the	the	DET
fbem-17285	49	4	consumer	consumer	NOUN
fbem-17285	49	5	society	society	NOUN
fbem-17285	49	6	,	,	PUNCT
fbem-17285	49	7	people	people	NOUN
fbem-17285	49	8	's	's	PART
fbem-17285	49	9	material	material	ADJ
fbem-17285	49	10	life	life	NOUN
fbem-17285	49	11	has	have	AUX
fbem-17285	49	12	been	be	AUX
fbem-17285	49	13	greatly	greatly	ADV
fbem-17285	49	14	improved	improve	VERB
fbem-17285	49	15	,	,	PUNCT
fbem-17285	49	16	and	and	CCONJ
fbem-17285	49	17	more	more	ADJ
fbem-17285	49	18	and	and	CCONJ
fbem-17285	49	19	more	more	ADJ
fbem-17285	49	20	consumption	consumption	NOUN
fbem-17285	49	21	and	and	CCONJ
fbem-17285	49	22	survival	survival	NOUN
fbem-17285	49	23	needs	need	NOUN
fbem-17285	49	24	are	be	AUX
fbem-17285	49	25	far	far	ADV
fbem-17285	49	26	away	away	ADV
fbem-17285	49	27	,	,	PUNCT
fbem-17285	49	28	on	on	ADP
fbem-17285	49	29	the	the	DET
fbem-17285	49	30	contrary	contrary	NOUN
fbem-17285	49	31	,	,	PUNCT
fbem-17285	49	32	consumers	consumer	NOUN
fbem-17285	49	33	increasingly	increasingly	ADV
fbem-17285	49	34	pay	pay	VERB
fbem-17285	49	35	attention	attention	NOUN
fbem-17285	49	36	to	to	ADP
fbem-17285	49	37	the	the	DET
fbem-17285	49	38	symbolic	symbolic	ADJ
fbem-17285	49	39	value	value	NOUN
fbem-17285	49	40	and	and	CCONJ
fbem-17285	49	41	meaning	meaning	NOUN
fbem-17285	49	42	of	of	ADP
fbem-17285	49	43	consumption	consumption	NOUN
fbem-17285	49	44	[	[	X
fbem-17285	49	45	11	11	NUM
fbem-17285	49	46	]	]	PUNCT
fbem-17285	49	47	.	.	PUNCT
fbem-17285	50	1	consumers	consumer	NOUN
fbem-17285	50	2	will	will	AUX
fbem-17285	50	3	be	be	AUX
fbem-17285	50	4	influenced	influence	VERB
fbem-17285	50	5	by	by	ADP
fbem-17285	50	6	face	face	NOUN
fbem-17285	50	7	when	when	SCONJ
fbem-17285	50	8	purchasing	purchase	VERB
fbem-17285	50	9	branded	brand	VERB
fbem-17285	50	10	products	product	NOUN
fbem-17285	50	11	,	,	PUNCT
fbem-17285	50	12	liao	liao	PROPN
fbem-17285	50	13	and	and	CCONJ
fbem-17285	50	14	wang	wang	PROPN
fbem-17285	50	15	(	(	PUNCT
fbem-17285	50	16	2009	2009	NUM
fbem-17285	50	17	)	)	PUNCT
fbem-17285	50	18	studied	study	VERB
fbem-17285	50	19	that	that	SCONJ
fbem-17285	50	20	people	people	NOUN
fbem-17285	50	21	consume	consume	VERB
fbem-17285	50	22	branded	brand	VERB
fbem-17285	50	23	products	product	NOUN
fbem-17285	50	24	not	not	PART
fbem-17285	50	25	for	for	ADP
fbem-17285	50	26	material	material	ADJ
fbem-17285	50	27	possessions	possession	NOUN
fbem-17285	50	28	,	,	PUNCT
fbem-17285	50	29	but	but	CCONJ
fbem-17285	50	30	for	for	ADP
fbem-17285	50	31	social	social	ADJ
fbem-17285	50	32	needs	need	NOUN
fbem-17285	50	33	,	,	PUNCT
fbem-17285	50	34	and	and	CCONJ
fbem-17285	50	35	desire	desire	VERB
fbem-17285	50	36	to	to	PART
fbem-17285	50	37	be	be	AUX
fbem-17285	50	38	respected	respect	VERB
fbem-17285	50	39	in	in	ADP
fbem-17285	50	40	their	their	PRON
fbem-17285	50	41	dealings	dealing	NOUN
fbem-17285	50	42	with	with	ADP
fbem-17285	50	43	others	other	NOUN
fbem-17285	50	44	,	,	PUNCT
fbem-17285	50	45	and	and	CCONJ
fbem-17285	50	46	that	that	SCONJ
fbem-17285	50	47	brand	brand	NOUN
fbem-17285	50	48	awareness	awareness	NOUN
fbem-17285	50	49	is	be	AUX
fbem-17285	50	50	significantly	significantly	ADV
fbem-17285	50	51	related	relate	VERB
fbem-17285	50	52	to	to	ADP
fbem-17285	50	53	the	the	DET
fbem-17285	50	54	perception	perception	NOUN
fbem-17285	50	55	of	of	ADP
fbem-17285	50	56	face	face	NOUN
fbem-17285	50	57	[	[	X
fbem-17285	50	58	19	19	NUM
fbem-17285	50	59	]	]	PUNCT
fbem-17285	50	60	.	.	PUNCT
fbem-17285	51	1	in	in	ADP
fbem-17285	51	2	addition	addition	NOUN
fbem-17285	51	3	,	,	PUNCT
fbem-17285	51	4	it	it	PRON
fbem-17285	51	5	was	be	AUX
fbem-17285	51	6	found	find	VERB
fbem-17285	51	7	that	that	SCONJ
fbem-17285	51	8	chinese	chinese	ADJ
fbem-17285	51	9	consumers	consumer	NOUN
fbem-17285	51	10	'	'	PART
fbem-17285	51	11	"	"	PUNCT
fbem-17285	51	12	wanting	want	VERB
fbem-17285	51	13	to	to	PART
fbem-17285	51	14	lose	lose	VERB
fbem-17285	51	15	face	face	NOUN
fbem-17285	51	16	"	"	PUNCT
fbem-17285	51	17	and	and	CCONJ
fbem-17285	51	18	"	"	PUNCT
fbem-17285	51	19	fear	fear	NOUN
fbem-17285	51	20	of	of	ADP
fbem-17285	51	21	losing	lose	VERB
fbem-17285	51	22	face	face	NOUN
fbem-17285	51	23	"	"	PUNCT
fbem-17285	51	24	are	be	AUX
fbem-17285	51	25	antecedent	antecedent	NOUN
fbem-17285	51	26	variables	variable	NOUN
fbem-17285	51	27	of	of	ADP
fbem-17285	51	28	consumption	consumption	NOUN
fbem-17285	51	29	behaviour	behaviour	NOUN
fbem-17285	52	1	[	[	X
fbem-17285	52	2	20	20	NUM
fbem-17285	52	3	]	]	PUNCT
fbem-17285	52	4	,	,	PUNCT
fbem-17285	52	5	and	and	CCONJ
fbem-17285	52	6	"	"	PUNCT
fbem-17285	52	7	fear	fear	NOUN
fbem-17285	52	8	of	of	ADP
fbem-17285	52	9	losing	lose	VERB
fbem-17285	52	10	face	face	NOUN
fbem-17285	52	11	"	"	PUNCT
fbem-17285	52	12	is	be	AUX
fbem-17285	52	13	more	more	ADV
fbem-17285	52	14	important	important	ADJ
fbem-17285	52	15	than	than	ADP
fbem-17285	52	16	"	"	PUNCT
fbem-17285	52	17	wanting	want	VERB
fbem-17285	52	18	to	to	PART
fbem-17285	52	19	lose	lose	VERB
fbem-17285	52	20	face	face	NOUN
fbem-17285	52	21	"	"	PUNCT
fbem-17285	52	22	.	.	PUNCT
fbem-17285	53	1	"	"	PUNCT
fbem-17285	53	2	fear	fear	NOUN
fbem-17285	53	3	of	of	ADP
fbem-17285	53	4	losing	lose	VERB
fbem-17285	53	5	face	face	NOUN
fbem-17285	53	6	"	"	PUNCT
fbem-17285	53	7	affects	affect	VERB
fbem-17285	53	8	consumers	consumer	NOUN
fbem-17285	53	9	'	'	PART
fbem-17285	53	10	brand	brand	NOUN
fbem-17285	53	11	purchase	purchase	NOUN
fbem-17285	53	12	more	more	ADJ
fbem-17285	53	13	than	than	ADP
fbem-17285	53	14	"	"	PUNCT
fbem-17285	53	15	wanting	want	VERB
fbem-17285	53	16	to	to	PART
fbem-17285	53	17	lose	lose	VERB
fbem-17285	53	18	face	face	NOUN
fbem-17285	53	19	"	"	PUNCT
fbem-17285	53	20	,	,	PUNCT
fbem-17285	53	21	and	and	CCONJ
fbem-17285	53	22	the	the	DET
fbem-17285	53	23	consumption	consumption	NOUN
fbem-17285	53	24	of	of	ADP
fbem-17285	53	25	high	high	ADJ
fbem-17285	53	26	-	-	PUNCT
fbem-17285	53	27	end	end	NOUN
fbem-17285	53	28	brands	brand	NOUN
fbem-17285	53	29	makes	make	VERB
fbem-17285	53	30	consumers	consumer	NOUN
fbem-17285	53	31	feel	feel	VERB
fbem-17285	53	32	that	that	SCONJ
fbem-17285	53	33	they	they	PRON
fbem-17285	53	34	have	have	AUX
fbem-17285	53	35	gained	gain	VERB
fbem-17285	53	36	face	face	NOUN
fbem-17285	53	37	.	.	PUNCT
fbem-17285	54	1	consumers	consumer	NOUN
fbem-17285	54	2	are	be	AUX
fbem-17285	54	3	motivated	motivated	ADJ
fbem-17285	54	4	to	to	PART
fbem-17285	54	5	purchase	purchase	VERB
fbem-17285	54	6	premium	premium	NOUN
fbem-17285	54	7	brands	brand	NOUN
fbem-17285	54	8	for	for	ADP
fbem-17285	54	9	face	face	NOUN
fbem-17285	54	10	-	-	PUNCT
fbem-17285	54	11	saving	save	VERB
fbem-17285	54	12	reasons	reason	NOUN
fbem-17285	54	13	,	,	PUNCT
fbem-17285	54	14	and	and	CCONJ
fbem-17285	54	15	this	this	DET
fbem-17285	54	16	motivation	motivation	NOUN
fbem-17285	54	17	also	also	ADV
fbem-17285	54	18	affects	affect	VERB
fbem-17285	54	19	subsequent	subsequent	ADJ
fbem-17285	54	20	word	word	NOUN
fbem-17285	54	21	-	-	PUNCT
fbem-17285	54	22	of	of	ADP
fbem-17285	54	23	-	-	PUNCT
fbem-17285	54	24	mouth	mouth	NOUN
fbem-17285	54	25	communication	communication	NOUN
fbem-17285	54	26	.	.	PUNCT
fbem-17285	55	1	as	as	SCONJ
fbem-17285	55	2	consumers	consumer	NOUN
fbem-17285	55	3	want	want	VERB
fbem-17285	55	4	to	to	PART
fbem-17285	55	5	gain	gain	VERB
fbem-17285	55	6	face	face	NOUN
fbem-17285	55	7	and	and	CCONJ
fbem-17285	55	8	not	not	PART
fbem-17285	55	9	lose	lose	VERB
fbem-17285	55	10	face	face	NOUN
fbem-17285	55	11	,	,	PUNCT
fbem-17285	55	12	they	they	PRON
fbem-17285	55	13	are	be	AUX
fbem-17285	55	14	more	more	ADV
fbem-17285	55	15	likely	likely	ADJ
fbem-17285	55	16	to	to	PART
fbem-17285	55	17	discuss	discuss	VERB
fbem-17285	55	18	and	and	CCONJ
fbem-17285	55	19	share	share	VERB
fbem-17285	55	20	their	their	PRON
fbem-17285	55	21	experiences	experience	NOUN
fbem-17285	55	22	with	with	ADP
fbem-17285	55	23	premium	premium	NOUN
fbem-17285	55	24	brands	brand	NOUN
fbem-17285	55	25	in	in	ADP
fbem-17285	55	26	subsequent	subsequent	ADJ
fbem-17285	55	27	word	word	NOUN
fbem-17285	55	28	-	-	PUNCT
fbem-17285	55	29	of	of	ADP
fbem-17285	55	30	-	-	PUNCT
fbem-17285	55	31	mouth	mouth	NOUN
fbem-17285	55	32	communication	communication	NOUN
fbem-17285	55	33	[	[	X
fbem-17285	55	34	9	9	NUM
fbem-17285	55	35	]	]	PUNCT
fbem-17285	55	36	.	.	PUNCT
fbem-17285	56	1	sharing	share	VERB
fbem-17285	56	2	the	the	DET
fbem-17285	56	3	experience	experience	NOUN
fbem-17285	56	4	of	of	ADP
fbem-17285	56	5	high	high	ADJ
fbem-17285	56	6	-	-	PUNCT
fbem-17285	56	7	end	end	NOUN
fbem-17285	56	8	brands	brand	NOUN
fbem-17285	56	9	makes	make	VERB
fbem-17285	56	10	consumers	consumer	NOUN
fbem-17285	56	11	feel	feel	VERB
fbem-17285	56	12	face	face	NOUN
fbem-17285	56	13	and	and	CCONJ
fbem-17285	56	14	highlights	highlight	VERB
fbem-17285	56	15	their	their	PRON
fbem-17285	56	16	social	social	ADJ
fbem-17285	56	17	status	status	NOUN
fbem-17285	56	18	,	,	PUNCT
fbem-17285	56	19	while	while	SCONJ
fbem-17285	56	20	sharing	share	VERB
fbem-17285	56	21	ordinary	ordinary	ADJ
fbem-17285	56	22	brands	brand	NOUN
fbem-17285	56	23	is	be	AUX
fbem-17285	56	24	slightly	slightly	ADV
fbem-17285	56	25	boring	boring	ADJ
fbem-17285	56	26	.	.	PUNCT
fbem-17285	57	1	therefore	therefore	ADV
fbem-17285	57	2	the	the	DET
fbem-17285	57	3	hypothesis	hypothesis	NOUN
fbem-17285	57	4	is	be	AUX
fbem-17285	57	5	proposed	propose	VERB
fbem-17285	57	6	:	:	PUNCT
fbem-17285	57	7	h3	h3	NOUN
fbem-17285	57	8	:	:	PUNCT
fbem-17285	57	9	when	when	SCONJ
fbem-17285	57	10	consuming	consume	VERB
fbem-17285	57	11	high	high	ADJ
fbem-17285	57	12	-	-	PUNCT
fbem-17285	57	13	end	end	NOUN
fbem-17285	57	14	brands	brand	NOUN
fbem-17285	57	15	,	,	PUNCT
fbem-17285	57	16	face	face	VERB
fbem-17285	57	17	perception	perception	NOUN
fbem-17285	57	18	plays	play	VERB
fbem-17285	57	19	a	a	DET
fbem-17285	57	20	mediating	mediate	VERB
fbem-17285	57	21	role	role	NOUN
fbem-17285	57	22	in	in	ADP
fbem-17285	57	23	the	the	DET
fbem-17285	57	24	impact	impact	NOUN
fbem-17285	57	25	of	of	ADP
fbem-17285	57	26	satisfaction	satisfaction	NOUN
fbem-17285	57	27	on	on	ADP
fbem-17285	57	28	wordof	wordof	NOUN
fbem-17285	57	29	-	-	PUNCT
fbem-17285	57	30	mouth	mouth	NOUN
fbem-17285	57	31	communication	communication	NOUN
fbem-17285	57	32	intention	intention	NOUN
fbem-17285	57	33	.	.	PUNCT
fbem-17285	58	1	in	in	ADP
fbem-17285	58	2	summary	summary	NOUN
fbem-17285	58	3	,	,	PUNCT
fbem-17285	58	4	integrating	integrate	VERB
fbem-17285	58	5	face	face	NOUN
fbem-17285	58	6	theory	theory	NOUN
fbem-17285	58	7	in	in	ADP
fbem-17285	58	8	the	the	DET
fbem-17285	58	9	context	context	NOUN
fbem-17285	58	10	of	of	ADP
fbem-17285	58	11	social	social	ADJ
fbem-17285	58	12	media	medium	NOUN
fbem-17285	58	13	,	,	PUNCT
fbem-17285	58	14	a	a	DET
fbem-17285	58	15	mediation	mediation	NOUN
fbem-17285	58	16	model	model	NOUN
fbem-17285	58	17	was	be	AUX
fbem-17285	58	18	constructed	construct	VERB
fbem-17285	58	19	to	to	PART
fbem-17285	58	20	investigate	investigate	VERB
fbem-17285	58	21	the	the	DET
fbem-17285	58	22	relationship	relationship	NOUN
fbem-17285	58	23	between	between	ADP
fbem-17285	58	24	customer	customer	NOUN
fbem-17285	58	25	satisfaction	satisfaction	NOUN
fbem-17285	58	26	,	,	PUNCT
fbem-17285	58	27	face	face	VERB
fbem-17285	58	28	perception	perception	NOUN
fbem-17285	58	29	,	,	PUNCT
fbem-17285	58	30	and	and	CCONJ
fbem-17285	58	31	customers	customer	NOUN
fbem-17285	58	32	'	'	PART
fbem-17285	58	33	willingness	willingness	NOUN
fbem-17285	58	34	to	to	PART
fbem-17285	58	35	communicate	communicate	VERB
fbem-17285	58	36	by	by	ADP
fbem-17285	58	37	word	word	NOUN
fbem-17285	58	38	-	-	PUNCT
fbem-17285	58	39	ofmouth	ofmouth	NOUN
fbem-17285	58	40	.	.	PUNCT
fbem-17285	59	1	specifically	specifically	ADV
fbem-17285	59	2	,	,	PUNCT
fbem-17285	59	3	the	the	DET
fbem-17285	59	4	relationship	relationship	NOUN
fbem-17285	59	5	between	between	ADP
fbem-17285	59	6	satisfaction	satisfaction	NOUN
fbem-17285	59	7	and	and	CCONJ
fbem-17285	59	8	willingness	willingness	NOUN
fbem-17285	59	9	to	to	PART
fbem-17285	59	10	communicate	communicate	VERB
fbem-17285	59	11	by	by	ADP
fbem-17285	59	12	word	word	NOUN
fbem-17285	59	13	-	-	PUNCT
fbem-17285	59	14	of	of	ADP
fbem-17285	59	15	-	-	PUNCT
fbem-17285	59	16	mouth	mouth	NOUN
fbem-17285	59	17	in	in	ADP
fbem-17285	59	18	different	different	ADJ
fbem-17285	59	19	consumption	consumption	NOUN
fbem-17285	59	20	contexts	contexts	NOUN
fbem-17285	59	21	of	of	ADP
fbem-17285	59	22	high	high	ADJ
fbem-17285	59	23	-	-	PUNCT
fbem-17285	59	24	end	end	NOUN
fbem-17285	59	25	brands	brand	NOUN
fbem-17285	59	26	and	and	CCONJ
fbem-17285	59	27	ordinary	ordinary	ADJ
fbem-17285	59	28	brands	brand	NOUN
fbem-17285	59	29	is	be	AUX
fbem-17285	59	30	explored	explore	VERB
fbem-17285	59	31	phenomenologically	phenomenologically	ADV
fbem-17285	59	32	;	;	PUNCT
fbem-17285	59	33	and	and	CCONJ
fbem-17285	59	34	then	then	ADV
fbem-17285	59	35	the	the	DET
fbem-17285	59	36	mediating	mediate	VERB
fbem-17285	59	37	mechanism	mechanism	NOUN
fbem-17285	59	38	of	of	ADP
fbem-17285	59	39	face	face	NOUN
fbem-17285	59	40	perception	perception	NOUN
fbem-17285	59	41	in	in	ADP
fbem-17285	59	42	word	word	NOUN
fbem-17285	59	43	-	-	PUNCT
fbem-17285	59	44	of	of	ADP
fbem-17285	59	45	-	-	PUNCT
fbem-17285	59	46	mouth	mouth	NOUN
fbem-17285	59	47	communication	communication	NOUN
fbem-17285	59	48	is	be	AUX
fbem-17285	59	49	explored	explore	VERB
fbem-17285	59	50	.	.	PUNCT
fbem-17285	60	1	4	4	X
fbem-17285	60	2	.	.	X
fbem-17285	60	3	research	research	NOUN
fbem-17285	60	4	design	design	NOUN
fbem-17285	60	5	and	and	CCONJ
fbem-17285	60	6	analysis	analysis	NOUN
fbem-17285	60	7	4.1	4.1	NUM
fbem-17285	60	8	.	.	PUNCT
fbem-17285	61	1	research	research	NOUN
fbem-17285	61	2	methods	method	NOUN
fbem-17285	61	3	(	(	PUNCT
fbem-17285	61	4	1	1	NUM
fbem-17285	61	5	)	)	PUNCT
fbem-17285	61	6	research	research	NOUN
fbem-17285	61	7	design	design	NOUN
fbem-17285	61	8	.	.	PUNCT
fbem-17285	62	1	in	in	ADP
fbem-17285	62	2	order	order	NOUN
fbem-17285	62	3	to	to	PART
fbem-17285	62	4	investigate	investigate	VERB
fbem-17285	62	5	the	the	DET
fbem-17285	62	6	relationship	relationship	NOUN
fbem-17285	62	7	between	between	ADP
fbem-17285	62	8	customer	customer	NOUN
fbem-17285	62	9	satisfaction	satisfaction	NOUN
fbem-17285	62	10	and	and	CCONJ
fbem-17285	62	11	word	word	NOUN
fbem-17285	62	12	-	-	PUNCT
fbem-17285	62	13	of	of	ADP
fbem-17285	62	14	-	-	PUNCT
fbem-17285	62	15	mouth	mouth	NOUN
fbem-17285	62	16	communication	communication	NOUN
fbem-17285	62	17	willingness	willingness	NOUN
fbem-17285	62	18	under	under	ADP
fbem-17285	62	19	high	high	ADJ
fbem-17285	62	20	-	-	PUNCT
fbem-17285	62	21	end	end	NOUN
fbem-17285	62	22	brands	brand	NOUN
fbem-17285	62	23	and	and	CCONJ
fbem-17285	62	24	ordinary	ordinary	ADJ
fbem-17285	62	25	brands	brand	NOUN
fbem-17285	62	26	as	as	ADV
fbem-17285	62	27	well	well	ADV
fbem-17285	62	28	as	as	ADP
fbem-17285	62	29	to	to	PART
fbem-17285	62	30	study	study	VERB
fbem-17285	62	31	the	the	DET
fbem-17285	62	32	inner	inner	ADJ
fbem-17285	62	33	mechanism	mechanism	NOUN
fbem-17285	62	34	of	of	ADP
fbem-17285	62	35	this	this	DET
fbem-17285	62	36	phenomenon	phenomenon	NOUN
fbem-17285	62	37	,	,	PUNCT
fbem-17285	62	38	the	the	DET
fbem-17285	62	39	experimental	experimental	ADJ
fbem-17285	62	40	design	design	NOUN
fbem-17285	62	41	is	be	AUX
fbem-17285	62	42	2	2	NUM
fbem-17285	62	43	(	(	PUNCT
fbem-17285	62	44	high	high	ADJ
fbem-17285	62	45	customer	customer	NOUN
fbem-17285	62	46	satisfaction	satisfaction	NOUN
fbem-17285	62	47	vs.	vs.	ADP
fbem-17285	62	48	low	low	ADJ
fbem-17285	62	49	customer	customer	NOUN
fbem-17285	62	50	satisfaction	satisfaction	NOUN
fbem-17285	62	51	)	)	PUNCT
fbem-17285	62	52	×	×	NOUN
fbem-17285	62	53	2	2	NUM
fbem-17285	62	54	(	(	PUNCT
fbem-17285	62	55	high	high	ADJ
fbem-17285	62	56	-	-	PUNCT
fbem-17285	62	57	end	end	NOUN
fbem-17285	62	58	brands	brand	NOUN
fbem-17285	62	59	vs.	vs.	ADP
fbem-17285	62	60	ordinary	ordinary	ADJ
fbem-17285	62	61	brands	brand	NOUN
fbem-17285	62	62	)	)	PUNCT
fbem-17285	62	63	,	,	PUNCT
fbem-17285	62	64	and	and	CCONJ
fbem-17285	62	65	in	in	ADP
fbem-17285	62	66	order	order	NOUN
fbem-17285	62	67	to	to	PART
fbem-17285	62	68	improve	improve	VERB
fbem-17285	62	69	the	the	DET
fbem-17285	62	70	reliability	reliability	NOUN
fbem-17285	62	71	of	of	ADP
fbem-17285	62	72	the	the	DET
fbem-17285	62	73	study	study	NOUN
fbem-17285	62	74	,	,	PUNCT
fbem-17285	62	75	the	the	DET
fbem-17285	62	76	experimental	experimental	ADJ
fbem-17285	62	77	brands	brand	NOUN
fbem-17285	62	78	are	be	AUX
fbem-17285	62	79	:	:	PUNCT
fbem-17285	62	80	firstly	firstly	ADV
fbem-17285	62	81	,	,	PUNCT
fbem-17285	62	82	the	the	DET
fbem-17285	62	83	virtual	virtual	ADJ
fbem-17285	62	84	brand	brand	NOUN
fbem-17285	62	85	is	be	AUX
fbem-17285	62	86	selected	select	VERB
fbem-17285	62	87	,	,	PUNCT
fbem-17285	62	88	whose	whose	DET
fbem-17285	62	89	purpose	purpose	NOUN
fbem-17285	62	90	is	be	AUX
fbem-17285	62	91	to	to	PART
fbem-17285	62	92	eliminate	eliminate	VERB
fbem-17285	62	93	the	the	DET
fbem-17285	62	94	85	85	NUM
fbem-17285	62	95	established	establish	VERB
fbem-17285	62	96	attitude	attitude	NOUN
fbem-17285	62	97	of	of	ADP
fbem-17285	62	98	consumers	consumer	NOUN
fbem-17285	62	99	towards	towards	ADP
fbem-17285	62	100	the	the	DET
fbem-17285	62	101	real	real	ADJ
fbem-17285	62	102	brand	brand	NOUN
fbem-17285	62	103	possible	possible	ADJ
fbem-17285	62	104	impact	impact	NOUN
fbem-17285	62	105	,	,	PUNCT
fbem-17285	62	106	and	and	CCONJ
fbem-17285	62	107	secondly	secondly	ADV
fbem-17285	62	108	,	,	PUNCT
fbem-17285	62	109	service	service	NOUN
fbem-17285	62	110	brands	brand	NOUN
fbem-17285	62	111	rather	rather	ADV
fbem-17285	62	112	than	than	ADP
fbem-17285	62	113	product	product	NOUN
fbem-17285	62	114	brands	brand	NOUN
fbem-17285	62	115	were	be	AUX
fbem-17285	62	116	used	use	VERB
fbem-17285	62	117	for	for	ADP
fbem-17285	62	118	the	the	DET
fbem-17285	62	119	study	study	NOUN
fbem-17285	62	120	.	.	PUNCT
fbem-17285	63	1	the	the	DET
fbem-17285	63	2	experimental	experimental	ADJ
fbem-17285	63	3	simulation	simulation	NOUN
fbem-17285	63	4	scenarios	scenario	NOUN
fbem-17285	63	5	in	in	ADP
fbem-17285	63	6	the	the	DET
fbem-17285	63	7	restaurant	restaurant	NOUN
fbem-17285	63	8	dining	dine	VERB
fbem-17285	63	9	success	success	NOUN
fbem-17285	63	10	consumption	consumption	NOUN
fbem-17285	63	11	and	and	CCONJ
fbem-17285	63	12	failure	failure	NOUN
fbem-17285	63	13	to	to	PART
fbem-17285	63	14	consume	consume	VERB
fbem-17285	63	15	two	two	NUM
fbem-17285	63	16	situations	situation	NOUN
fbem-17285	63	17	to	to	PART
fbem-17285	63	18	share	share	VERB
fbem-17285	63	19	their	their	PRON
fbem-17285	63	20	consumption	consumption	NOUN
fbem-17285	63	21	experience	experience	NOUN
fbem-17285	63	22	to	to	ADP
fbem-17285	63	23	others	other	NOUN
fbem-17285	63	24	,	,	PUNCT
fbem-17285	63	25	the	the	DET
fbem-17285	63	26	experimental	experimental	ADJ
fbem-17285	63	27	subjects	subject	NOUN
fbem-17285	63	28	for	for	ADP
fbem-17285	63	29	the	the	DET
fbem-17285	63	30	university	university	NOUN
fbem-17285	63	31	students	student	NOUN
fbem-17285	63	32	.	.	PUNCT
fbem-17285	64	1	the	the	DET
fbem-17285	64	2	experimental	experimental	ADJ
fbem-17285	64	3	group	group	NOUN
fbem-17285	64	4	was	be	AUX
fbem-17285	64	5	an	an	DET
fbem-17285	64	6	a	a	DET
fbem-17285	64	7	-	-	PUNCT
fbem-17285	64	8	brand	brand	NOUN
fbem-17285	64	9	hotel	hotel	NOUN
fbem-17285	64	10	located	locate	VERB
fbem-17285	64	11	in	in	ADP
fbem-17285	64	12	a	a	DET
fbem-17285	64	13	selected	select	VERB
fbem-17285	64	14	prime	prime	ADJ
fbem-17285	64	15	location	location	NOUN
fbem-17285	64	16	in	in	ADP
fbem-17285	64	17	each	each	DET
fbem-17285	64	18	city	city	NOUN
fbem-17285	64	19	,	,	PUNCT
fbem-17285	64	20	selected	select	VERB
fbem-17285	64	21	in	in	ADP
fbem-17285	64	22	the	the	DET
fbem-17285	64	23	black	black	ADJ
fbem-17285	64	24	pearl	pearl	NOUN
fbem-17285	64	25	restaurant	restaurant	NOUN
fbem-17285	64	26	guide	guide	NOUN
fbem-17285	64	27	published	publish	VERB
fbem-17285	64	28	by	by	ADP
fbem-17285	64	29	meituan	meituan	PROPN
fbem-17285	64	30	(	(	PUNCT
fbem-17285	64	31	a	a	DET
fbem-17285	64	32	high	high	ADJ
fbem-17285	64	33	-	-	PUNCT
fbem-17285	64	34	end	end	NOUN
fbem-17285	64	35	virtual	virtual	ADJ
fbem-17285	64	36	brand	brand	NOUN
fbem-17285	64	37	)	)	PUNCT
fbem-17285	64	38	,	,	PUNCT
fbem-17285	64	39	and	and	CCONJ
fbem-17285	64	40	the	the	DET
fbem-17285	64	41	control	control	NOUN
fbem-17285	64	42	group	group	NOUN
fbem-17285	64	43	was	be	AUX
fbem-17285	64	44	a	a	DET
fbem-17285	64	45	b	b	PROPN
fbem-17285	64	46	-	-	PUNCT
fbem-17285	64	47	brand	brand	NOUN
fbem-17285	64	48	restaurant	restaurant	NOUN
fbem-17285	64	49	(	(	PUNCT
fbem-17285	64	50	a	a	DET
fbem-17285	64	51	common	common	ADJ
fbem-17285	64	52	virtual	virtual	ADJ
fbem-17285	64	53	brand	brand	NOUN
fbem-17285	64	54	)	)	PUNCT
fbem-17285	64	55	with	with	ADP
fbem-17285	64	56	low	low	ADJ
fbem-17285	64	57	brand	brand	NOUN
fbem-17285	64	58	awareness	awareness	NOUN
fbem-17285	64	59	and	and	CCONJ
fbem-17285	64	60	no	no	DET
fbem-17285	64	61	surprise	surprise	NOUN
fbem-17285	64	62	in	in	ADP
fbem-17285	64	63	the	the	DET
fbem-17285	64	64	catering	catering	NOUN
fbem-17285	64	65	industry	industry	NOUN
fbem-17285	64	66	.	.	PUNCT
fbem-17285	65	1	the	the	DET
fbem-17285	65	2	consumer	consumer	NOUN
fbem-17285	65	3	experience	experience	NOUN
fbem-17285	65	4	was	be	AUX
fbem-17285	65	5	manipulated	manipulate	VERB
fbem-17285	65	6	into	into	ADP
fbem-17285	65	7	two	two	NUM
fbem-17285	65	8	states	state	NOUN
fbem-17285	65	9	,	,	PUNCT
fbem-17285	65	10	success	success	NOUN
fbem-17285	65	11	and	and	CCONJ
fbem-17285	65	12	failure	failure	NOUN
fbem-17285	65	13	,	,	PUNCT
fbem-17285	65	14	the	the	DET
fbem-17285	65	15	success	success	NOUN
fbem-17285	65	16	state	state	NOUN
fbem-17285	65	17	is	be	AUX
fbem-17285	65	18	that	that	SCONJ
fbem-17285	65	19	the	the	DET
fbem-17285	65	20	restaurant	restaurant	NOUN
fbem-17285	65	21	environment	environment	NOUN
fbem-17285	65	22	is	be	AUX
fbem-17285	65	23	very	very	ADV
fbem-17285	65	24	comfortable	comfortable	ADJ
fbem-17285	65	25	,	,	PUNCT
fbem-17285	65	26	the	the	DET
fbem-17285	65	27	dishes	dish	NOUN
fbem-17285	65	28	are	be	AUX
fbem-17285	65	29	diverse	diverse	ADJ
fbem-17285	65	30	and	and	CCONJ
fbem-17285	65	31	novel	novel	NOUN
fbem-17285	65	32	,	,	PUNCT
fbem-17285	65	33	the	the	DET
fbem-17285	65	34	service	service	NOUN
fbem-17285	65	35	staff	staff	NOUN
fbem-17285	65	36	has	have	VERB
fbem-17285	65	37	a	a	DET
fbem-17285	65	38	good	good	ADJ
fbem-17285	65	39	attitude	attitude	NOUN
fbem-17285	65	40	and	and	CCONJ
fbem-17285	65	41	pays	pay	VERB
fbem-17285	65	42	attention	attention	NOUN
fbem-17285	65	43	to	to	ADP
fbem-17285	65	44	the	the	DET
fbem-17285	65	45	needs	need	NOUN
fbem-17285	65	46	of	of	ADP
fbem-17285	65	47	the	the	DET
fbem-17285	65	48	dining	dining	NOUN
fbem-17285	65	49	staff	staff	NOUN
fbem-17285	65	50	;	;	PUNCT
fbem-17285	65	51	the	the	DET
fbem-17285	65	52	failure	failure	NOUN
fbem-17285	65	53	state	state	NOUN
fbem-17285	65	54	is	be	AUX
fbem-17285	65	55	that	that	SCONJ
fbem-17285	65	56	during	during	ADP
fbem-17285	65	57	the	the	DET
fbem-17285	65	58	dining	dining	NOUN
fbem-17285	65	59	process	process	NOUN
fbem-17285	65	60	,	,	PUNCT
fbem-17285	65	61	the	the	DET
fbem-17285	65	62	restaurant	restaurant	NOUN
fbem-17285	65	63	serves	serve	VERB
fbem-17285	65	64	the	the	DET
fbem-17285	65	65	food	food	NOUN
fbem-17285	65	66	slowly	slowly	ADV
fbem-17285	65	67	,	,	PUNCT
fbem-17285	65	68	and	and	CCONJ
fbem-17285	65	69	the	the	DET
fbem-17285	65	70	restaurant	restaurant	NOUN
fbem-17285	65	71	service	service	NOUN
fbem-17285	65	72	staff	staff	NOUN
fbem-17285	65	73	has	have	VERB
fbem-17285	65	74	a	a	DET
fbem-17285	65	75	haughty	haughty	ADJ
fbem-17285	65	76	attitude	attitude	NOUN
fbem-17285	65	77	and	and	CCONJ
fbem-17285	65	78	does	do	AUX
fbem-17285	65	79	not	not	PART
fbem-17285	65	80	have	have	VERB
fbem-17285	65	81	a	a	DET
fbem-17285	65	82	good	good	ADJ
fbem-17285	65	83	sense	sense	NOUN
fbem-17285	65	84	of	of	ADP
fbem-17285	65	85	service	service	NOUN
fbem-17285	65	86	.	.	PUNCT
fbem-17285	66	1	(	(	PUNCT
fbem-17285	66	2	2	2	X
fbem-17285	66	3	)	)	PUNCT
fbem-17285	66	4	research	research	NOUN
fbem-17285	66	5	process	process	NOUN
fbem-17285	66	6	and	and	CCONJ
fbem-17285	66	7	scale	scale	NOUN
fbem-17285	66	8	measurement	measurement	NOUN
fbem-17285	66	9	.	.	PUNCT
fbem-17285	67	1	the	the	DET
fbem-17285	67	2	formal	formal	ADJ
fbem-17285	67	3	experiment	experiment	NOUN
fbem-17285	67	4	invited	invite	VERB
fbem-17285	67	5	127	127	NUM
fbem-17285	67	6	college	college	NOUN
fbem-17285	67	7	students	student	NOUN
fbem-17285	67	8	from	from	ADP
fbem-17285	67	9	a	a	DET
fbem-17285	67	10	university	university	NOUN
fbem-17285	67	11	to	to	PART
fbem-17285	67	12	participate	participate	VERB
fbem-17285	67	13	.	.	PUNCT
fbem-17285	68	1	they	they	PRON
fbem-17285	68	2	were	be	AUX
fbem-17285	68	3	randomly	randomly	ADV
fbem-17285	68	4	divided	divide	VERB
fbem-17285	68	5	into	into	ADP
fbem-17285	68	6	2	2	NUM
fbem-17285	68	7	experimental	experimental	ADJ
fbem-17285	68	8	groups	group	NOUN
fbem-17285	68	9	and	and	CCONJ
fbem-17285	68	10	2	2	NUM
fbem-17285	68	11	control	control	NOUN
fbem-17285	68	12	groups	group	NOUN
fbem-17285	68	13	according	accord	VERB
fbem-17285	68	14	to	to	ADP
fbem-17285	68	15	their	their	PRON
fbem-17285	68	16	birth	birth	NOUN
fbem-17285	68	17	month	month	NOUN
fbem-17285	68	18	.	.	PUNCT
fbem-17285	69	1	the	the	DET
fbem-17285	69	2	experiment	experiment	NOUN
fbem-17285	69	3	required	require	VERB
fbem-17285	69	4	the	the	DET
fbem-17285	69	5	subjects	subject	NOUN
fbem-17285	69	6	to	to	PART
fbem-17285	69	7	project	project	VERB
fbem-17285	69	8	into	into	ADP
fbem-17285	69	9	the	the	DET
fbem-17285	69	10	experimental	experimental	ADJ
fbem-17285	69	11	situation	situation	NOUN
fbem-17285	69	12	and	and	CCONJ
fbem-17285	69	13	fill	fill	NOUN
fbem-17285	69	14	in	in	ADP
fbem-17285	69	15	the	the	DET
fbem-17285	69	16	choices	choice	NOUN
fbem-17285	69	17	based	base	VERB
fbem-17285	69	18	on	on	ADP
fbem-17285	69	19	the	the	DET
fbem-17285	69	20	content	content	NOUN
fbem-17285	69	21	of	of	ADP
fbem-17285	69	22	the	the	DET
fbem-17285	69	23	materials	material	NOUN
fbem-17285	69	24	and	and	CCONJ
fbem-17285	69	25	their	their	PRON
fbem-17285	69	26	own	own	ADJ
fbem-17285	69	27	feelings	feeling	NOUN
fbem-17285	69	28	.	.	PUNCT
fbem-17285	70	1	related	relate	VERB
fbem-17285	70	2	questions	question	NOUN
fbem-17285	70	3	in	in	ADP
fbem-17285	70	4	the	the	DET
fbem-17285	70	5	questionnaire	questionnaire	NOUN
fbem-17285	70	6	.	.	PUNCT
fbem-17285	71	1	all	all	DET
fbem-17285	71	2	questionnaires	questionnaire	NOUN
fbem-17285	71	3	were	be	AUX
fbem-17285	71	4	measured	measure	VERB
fbem-17285	71	5	on	on	ADP
fbem-17285	71	6	a	a	DET
fbem-17285	71	7	5	5	NUM
fbem-17285	71	8	-	-	PUNCT
fbem-17285	71	9	point	point	NOUN
fbem-17285	71	10	likert	likert	ADJ
fbem-17285	71	11	scale	scale	NOUN
fbem-17285	71	12	(	(	PUNCT
fbem-17285	71	13	1	1	NUM
fbem-17285	71	14	=	=	PRON
fbem-17285	71	15	strongly	strongly	ADV
fbem-17285	71	16	disagree	disagree	VERB
fbem-17285	71	17	,	,	PUNCT
fbem-17285	71	18	5	5	NUM
fbem-17285	71	19	=	=	PRON
fbem-17285	71	20	strongly	strongly	ADV
fbem-17285	71	21	agree	agree	VERB
fbem-17285	71	22	)	)	PUNCT
fbem-17285	71	23	,	,	PUNCT
fbem-17285	71	24	and	and	CCONJ
fbem-17285	71	25	were	be	AUX
fbem-17285	71	26	about	about	ADP
fbem-17285	71	27	satisfaction	satisfaction	NOUN
fbem-17285	71	28	[	[	X
fbem-17285	71	29	14	14	NUM
fbem-17285	71	30	]	]	PUNCT
fbem-17285	71	31	,	,	PUNCT
fbem-17285	71	32	brand	brand	NOUN
fbem-17285	71	33	reputation	reputation	NOUN
fbem-17285	72	1	[	[	X
fbem-17285	72	2	21	21	NUM
fbem-17285	72	3	]	]	PUNCT
fbem-17285	72	4	,	,	PUNCT
fbem-17285	72	5	face	face	VERB
fbem-17285	72	6	perception	perception	NOUN
fbem-17285	72	7	[	[	X
fbem-17285	72	8	22	22	NUM
fbem-17285	72	9	]	]	PUNCT
fbem-17285	72	10	,	,	PUNCT
fbem-17285	72	11	and	and	CCONJ
fbem-17285	72	12	word	word	NOUN
fbem-17285	72	13	-	-	PUNCT
fbem-17285	72	14	of	of	ADP
fbem-17285	72	15	-	-	PUNCT
fbem-17285	72	16	mouth	mouth	NOUN
fbem-17285	72	17	communication	communication	NOUN
fbem-17285	72	18	habits	habit	NOUN
fbem-17285	72	19	[	[	X
fbem-17285	72	20	23	23	NUM
fbem-17285	72	21	]	]	PUNCT
fbem-17285	72	22	the	the	DET
fbem-17285	72	23	reliability	reliability	NOUN
fbem-17285	72	24	was	be	AUX
fbem-17285	72	25	tested	test	VERB
fbem-17285	72	26	,	,	PUNCT
fbem-17285	72	27	and	and	CCONJ
fbem-17285	72	28	cronbach	cronbach	NOUN
fbem-17285	72	29	's	's	PART
fbem-17285	72	30	alpha	alpha	NOUN
fbem-17285	72	31	values	value	NOUN
fbem-17285	72	32	were	be	AUX
fbem-17285	72	33	0.97	0.97	NUM
fbem-17285	72	34	,	,	PUNCT
fbem-17285	72	35	0.95	0.95	NUM
fbem-17285	72	36	,	,	PUNCT
fbem-17285	72	37	0.94	0.94	NUM
fbem-17285	72	38	and	and	CCONJ
fbem-17285	72	39	0.77	0.77	NUM
fbem-17285	72	40	respectively	respectively	ADV
fbem-17285	72	41	,	,	PUNCT
fbem-17285	72	42	which	which	PRON
fbem-17285	72	43	were	be	AUX
fbem-17285	72	44	higher	high	ADJ
fbem-17285	72	45	than	than	ADP
fbem-17285	72	46	the	the	DET
fbem-17285	72	47	reliability	reliability	NOUN
fbem-17285	72	48	threshold	threshold	NOUN
fbem-17285	72	49	of	of	ADP
fbem-17285	72	50	0.7	0.7	NUM
fbem-17285	72	51	.	.	PUNCT
fbem-17285	73	1	confirmatory	confirmatory	NOUN
fbem-17285	73	2	factor	factor	NOUN
fbem-17285	73	3	analysis	analysis	NOUN
fbem-17285	73	4	showed	show	VERB
fbem-17285	73	5	that	that	SCONJ
fbem-17285	73	6	the	the	DET
fbem-17285	73	7	factor	factor	NOUN
fbem-17285	73	8	loadings	loading	NOUN
fbem-17285	73	9	of	of	ADP
fbem-17285	73	10	each	each	DET
fbem-17285	73	11	scale	scale	NOUN
fbem-17285	73	12	item	item	NOUN
fbem-17285	73	13	were	be	AUX
fbem-17285	73	14	all	all	ADV
fbem-17285	73	15	above	above	ADP
fbem-17285	73	16	0.5	0.5	NUM
fbem-17285	73	17	,	,	PUNCT
fbem-17285	73	18	meeting	meet	VERB
fbem-17285	73	19	the	the	DET
fbem-17285	73	20	requirements	requirement	NOUN
fbem-17285	73	21	of	of	ADP
fbem-17285	73	22	construct	construct	VERB
fbem-17285	73	23	validity	validity	NOUN
fbem-17285	73	24	.	.	PUNCT
fbem-17285	74	1	4.2	4.2	NUM
fbem-17285	74	2	.	.	PUNCT
fbem-17285	75	1	statistical	statistical	ADJ
fbem-17285	75	2	analysis	analysis	NOUN
fbem-17285	75	3	of	of	ADP
fbem-17285	75	4	results	result	NOUN
fbem-17285	75	5	first	first	ADV
fbem-17285	75	6	,	,	PUNCT
fbem-17285	75	7	the	the	DET
fbem-17285	75	8	manipulation	manipulation	NOUN
fbem-17285	75	9	of	of	ADP
fbem-17285	75	10	the	the	DET
fbem-17285	75	11	success	success	NOUN
fbem-17285	75	12	or	or	CCONJ
fbem-17285	75	13	failure	failure	NOUN
fbem-17285	75	14	of	of	ADP
fbem-17285	75	15	the	the	DET
fbem-17285	75	16	consumption	consumption	NOUN
fbem-17285	75	17	experience	experience	NOUN
fbem-17285	75	18	was	be	AUX
fbem-17285	75	19	tested	test	VERB
fbem-17285	75	20	.	.	PUNCT
fbem-17285	76	1	the	the	DET
fbem-17285	76	2	results	result	NOUN
fbem-17285	76	3	showed	show	VERB
fbem-17285	76	4	that	that	SCONJ
fbem-17285	76	5	there	there	PRON
fbem-17285	76	6	was	be	VERB
fbem-17285	76	7	a	a	DET
fbem-17285	76	8	significant	significant	ADJ
fbem-17285	76	9	difference	difference	NOUN
fbem-17285	76	10	in	in	ADP
fbem-17285	76	11	perception	perception	NOUN
fbem-17285	76	12	between	between	ADP
fbem-17285	76	13	the	the	DET
fbem-17285	76	14	successful	successful	ADJ
fbem-17285	76	15	consumption	consumption	NOUN
fbem-17285	76	16	experience	experience	NOUN
fbem-17285	76	17	group	group	NOUN
fbem-17285	76	18	(	(	PUNCT
fbem-17285	76	19	m=4.40	m=4.40	NOUN
fbem-17285	76	20	,	,	PUNCT
fbem-17285	76	21	sd=0.29	sd=0.29	NOUN
fbem-17285	76	22	)	)	PUNCT
fbem-17285	76	23	and	and	CCONJ
fbem-17285	76	24	the	the	DET
fbem-17285	76	25	failed	fail	VERB
fbem-17285	76	26	consumption	consumption	NOUN
fbem-17285	76	27	experience	experience	NOUN
fbem-17285	76	28	group	group	NOUN
fbem-17285	76	29	(	(	PUNCT
fbem-17285	76	30	m=1.76	m=1.76	PROPN
fbem-17285	76	31	,	,	PUNCT
fbem-17285	76	32	sd=0.67	sd=0.67	NOUN
fbem-17285	76	33	)	)	PUNCT
fbem-17285	76	34	(	(	PUNCT
fbem-17285	76	35	t	t	NOUN
fbem-17285	76	36	=	=	SYM
fbem-17285	76	37	29.42	29.42	NUM
fbem-17285	76	38	,	,	PUNCT
fbem-17285	76	39	p=0.000	p=0.000	NUM
fbem-17285	76	40	)	)	PUNCT
fbem-17285	76	41	,	,	PUNCT
fbem-17285	76	42	indicating	indicate	VERB
fbem-17285	76	43	that	that	SCONJ
fbem-17285	76	44	the	the	DET
fbem-17285	76	45	experiment	experiment	NOUN
fbem-17285	76	46	successfully	successfully	ADV
fbem-17285	76	47	manipulated	manipulate	VERB
fbem-17285	76	48	consumption	consumption	NOUN
fbem-17285	76	49	experience	experience	NOUN
fbem-17285	76	50	.	.	PUNCT
fbem-17285	77	1	the	the	DET
fbem-17285	77	2	second	second	ADJ
fbem-17285	77	3	is	be	AUX
fbem-17285	77	4	the	the	DET
fbem-17285	77	5	measurement	measurement	NOUN
fbem-17285	77	6	of	of	ADP
fbem-17285	77	7	consumers	consumer	NOUN
fbem-17285	77	8	'	'	PART
fbem-17285	77	9	perception	perception	NOUN
fbem-17285	77	10	of	of	ADP
fbem-17285	77	11	the	the	DET
fbem-17285	77	12	brand	brand	NOUN
fbem-17285	77	13	.	.	PUNCT
fbem-17285	78	1	there	there	PRON
fbem-17285	78	2	is	be	VERB
fbem-17285	78	3	a	a	DET
fbem-17285	78	4	significant	significant	ADJ
fbem-17285	78	5	difference	difference	NOUN
fbem-17285	78	6	(	(	PUNCT
fbem-17285	78	7	t=	t=	NOUN
fbem-17285	78	8	28.64	28.64	NUM
fbem-17285	78	9	,	,	PUNCT
fbem-17285	78	10	p=0.000	p=0.000	NUM
fbem-17285	78	11	)	)	PUNCT
fbem-17285	78	12	,	,	PUNCT
fbem-17285	78	13	indicating	indicate	VERB
fbem-17285	78	14	that	that	SCONJ
fbem-17285	78	15	the	the	DET
fbem-17285	78	16	experiment	experiment	NOUN
fbem-17285	78	17	successfully	successfully	ADV
fbem-17285	78	18	manipulated	manipulate	VERB
fbem-17285	78	19	the	the	DET
fbem-17285	78	20	level	level	NOUN
fbem-17285	78	21	of	of	ADP
fbem-17285	78	22	product	product	NOUN
fbem-17285	78	23	brand	brand	NOUN
fbem-17285	78	24	.	.	PUNCT
fbem-17285	79	1	finally	finally	ADV
fbem-17285	79	2	,	,	PUNCT
fbem-17285	79	3	a	a	DET
fbem-17285	79	4	single	single	ADJ
fbem-17285	79	5	-	-	PUNCT
fbem-17285	79	6	factor	factor	NOUN
fbem-17285	79	7	analysis	analysis	NOUN
fbem-17285	79	8	of	of	ADP
fbem-17285	79	9	variance	variance	NOUN
fbem-17285	79	10	test	test	NOUN
fbem-17285	79	11	was	be	AUX
fbem-17285	79	12	conducted	conduct	VERB
fbem-17285	79	13	on	on	ADP
fbem-17285	79	14	the	the	DET
fbem-17285	79	15	word	word	NOUN
fbem-17285	79	16	-	-	PUNCT
fbem-17285	79	17	of	of	ADP
fbem-17285	79	18	-	-	PUNCT
fbem-17285	79	19	mouth	mouth	NOUN
fbem-17285	79	20	communication	communication	NOUN
fbem-17285	79	21	habits	habit	NOUN
fbem-17285	79	22	in	in	ADP
fbem-17285	79	23	the	the	DET
fbem-17285	79	24	experimental	experimental	ADJ
fbem-17285	79	25	group	group	NOUN
fbem-17285	79	26	and	and	CCONJ
fbem-17285	79	27	the	the	DET
fbem-17285	79	28	control	control	NOUN
fbem-17285	79	29	group	group	NOUN
fbem-17285	79	30	.	.	PUNCT
fbem-17285	80	1	p>0.05	p>0.05	PROPN
fbem-17285	80	2	showed	show	VERB
fbem-17285	80	3	that	that	SCONJ
fbem-17285	80	4	there	there	PRON
fbem-17285	80	5	was	be	VERB
fbem-17285	80	6	no	no	DET
fbem-17285	80	7	significant	significant	ADJ
fbem-17285	80	8	difference	difference	NOUN
fbem-17285	80	9	in	in	ADP
fbem-17285	80	10	the	the	DET
fbem-17285	80	11	word	word	NOUN
fbem-17285	80	12	-	-	PUNCT
fbem-17285	80	13	of	of	ADP
fbem-17285	80	14	-	-	PUNCT
fbem-17285	80	15	mouth	mouth	NOUN
fbem-17285	80	16	communication	communication	NOUN
fbem-17285	80	17	habits	habit	NOUN
fbem-17285	80	18	between	between	ADP
fbem-17285	80	19	the	the	DET
fbem-17285	80	20	groups	group	NOUN
fbem-17285	80	21	,	,	PUNCT
fbem-17285	80	22	indicating	indicate	VERB
fbem-17285	80	23	that	that	SCONJ
fbem-17285	80	24	the	the	DET
fbem-17285	80	25	measured	measured	ADJ
fbem-17285	80	26	word	word	NOUN
fbem-17285	80	27	-	-	PUNCT
fbem-17285	80	28	ofmouth	ofmouth	ADJ
fbem-17285	80	29	communication	communication	NOUN
fbem-17285	80	30	willingness	willingness	NOUN
fbem-17285	80	31	was	be	AUX
fbem-17285	80	32	meaningful	meaningful	ADJ
fbem-17285	80	33	.	.	PUNCT
fbem-17285	81	1	the	the	DET
fbem-17285	81	2	willingness	willingness	NOUN
fbem-17285	81	3	to	to	PART
fbem-17285	81	4	spread	spread	VERB
fbem-17285	81	5	word	word	NOUN
fbem-17285	81	6	-	-	PUNCT
fbem-17285	81	7	of	of	ADP
fbem-17285	81	8	-	-	PUNCT
fbem-17285	81	9	mouth	mouth	NOUN
fbem-17285	81	10	communication	communication	NOUN
fbem-17285	81	11	of	of	ADP
fbem-17285	81	12	each	each	DET
fbem-17285	81	13	group	group	NOUN
fbem-17285	81	14	in	in	ADP
fbem-17285	81	15	the	the	DET
fbem-17285	81	16	experiment	experiment	NOUN
fbem-17285	81	17	is	be	AUX
fbem-17285	81	18	shown	show	VERB
fbem-17285	81	19	in	in	ADP
fbem-17285	81	20	figure	figure	NOUN
fbem-17285	81	21	1	1	NUM
fbem-17285	81	22	below	below	ADV
fbem-17285	81	23	.	.	PUNCT
fbem-17285	82	1	a	a	DET
fbem-17285	82	2	two	two	NUM
fbem-17285	82	3	-	-	PUNCT
fbem-17285	82	4	factor	factor	NOUN
fbem-17285	82	5	analysis	analysis	NOUN
fbem-17285	82	6	of	of	ADP
fbem-17285	82	7	variance	variance	NOUN
fbem-17285	82	8	was	be	AUX
fbem-17285	82	9	used	use	VERB
fbem-17285	82	10	to	to	PART
fbem-17285	82	11	find	find	VERB
fbem-17285	82	12	that	that	SCONJ
fbem-17285	82	13	the	the	DET
fbem-17285	82	14	interaction	interaction	NOUN
fbem-17285	82	15	effect	effect	NOUN
fbem-17285	82	16	between	between	ADP
fbem-17285	82	17	shopping	shopping	NOUN
fbem-17285	82	18	experience	experience	NOUN
fbem-17285	82	19	satisfaction	satisfaction	NOUN
fbem-17285	82	20	and	and	CCONJ
fbem-17285	82	21	product	product	NOUN
fbem-17285	82	22	brand	brand	NOUN
fbem-17285	82	23	reputation	reputation	NOUN
fbem-17285	82	24	had	have	VERB
fbem-17285	82	25	a	a	DET
fbem-17285	82	26	significant	significant	ADJ
fbem-17285	82	27	impact	impact	NOUN
fbem-17285	82	28	on	on	ADP
fbem-17285	82	29	willingness	willingness	NOUN
fbem-17285	82	30	to	to	PART
fbem-17285	82	31	spread	spread	VERB
fbem-17285	82	32	word	word	NOUN
fbem-17285	82	33	-	-	PUNCT
fbem-17285	82	34	of	of	ADP
fbem-17285	82	35	-	-	PUNCT
fbem-17285	82	36	mouth	mouth	NOUN
fbem-17285	82	37	communication	communication	NOUN
fbem-17285	82	38	(	(	PUNCT
fbem-17285	82	39	f(1,127)=35.948	f(1,127)=35.948	NOUN
fbem-17285	82	40	,	,	PUNCT
fbem-17285	82	41	p<0.05	p<0.05	NOUN
fbem-17285	82	42	)	)	PUNCT
fbem-17285	82	43	,	,	PUNCT
fbem-17285	82	44	indicating	indicate	VERB
fbem-17285	82	45	that	that	SCONJ
fbem-17285	82	46	the	the	DET
fbem-17285	82	47	interaction	interaction	NOUN
fbem-17285	82	48	between	between	ADP
fbem-17285	82	49	shopping	shopping	NOUN
fbem-17285	82	50	experience	experience	NOUN
fbem-17285	82	51	satisfaction	satisfaction	NOUN
fbem-17285	82	52	and	and	CCONJ
fbem-17285	82	53	brand	brand	NOUN
fbem-17285	82	54	has	have	VERB
fbem-17285	82	55	a	a	DET
fbem-17285	82	56	significant	significant	ADJ
fbem-17285	82	57	impact	impact	NOUN
fbem-17285	82	58	on	on	ADP
fbem-17285	82	59	word	word	NOUN
fbem-17285	82	60	-	-	PUNCT
fbem-17285	82	61	of	of	ADP
fbem-17285	82	62	-	-	PUNCT
fbem-17285	82	63	mouth	mouth	NOUN
fbem-17285	82	64	communication	communication	NOUN
fbem-17285	82	65	intention	intention	NOUN
fbem-17285	82	66	.	.	PUNCT
fbem-17285	83	1	use	use	VERB
fbem-17285	83	2	the	the	DET
fbem-17285	83	3	one	one	NUM
fbem-17285	83	4	-	-	PUNCT
fbem-17285	83	5	factor	factor	NOUN
fbem-17285	83	6	analysis	analysis	NOUN
fbem-17285	83	7	of	of	ADP
fbem-17285	83	8	variance	variance	NOUN
fbem-17285	83	9	method	method	NOUN
fbem-17285	83	10	to	to	PART
fbem-17285	83	11	test	test	VERB
fbem-17285	83	12	and	and	CCONJ
fbem-17285	83	13	compare	compare	VERB
fbem-17285	83	14	the	the	DET
fbem-17285	83	15	differences	difference	NOUN
fbem-17285	83	16	in	in	ADP
fbem-17285	83	17	word	word	NOUN
fbem-17285	83	18	-	-	PUNCT
fbem-17285	83	19	of	of	ADP
fbem-17285	83	20	-	-	PUNCT
fbem-17285	83	21	mouth	mouth	NOUN
fbem-17285	83	22	communication	communication	NOUN
fbem-17285	83	23	intentions	intention	NOUN
fbem-17285	83	24	under	under	ADP
fbem-17285	83	25	different	different	ADJ
fbem-17285	83	26	brands	brand	NOUN
fbem-17285	83	27	.	.	PUNCT
fbem-17285	84	1	in	in	ADP
fbem-17285	84	2	the	the	DET
fbem-17285	84	3	experimental	experimental	ADJ
fbem-17285	84	4	group	group	NOUN
fbem-17285	84	5	,	,	PUNCT
fbem-17285	84	6	the	the	DET
fbem-17285	84	7	willingness	willingness	NOUN
fbem-17285	84	8	to	to	PART
fbem-17285	84	9	spread	spread	VERB
fbem-17285	84	10	word	word	NOUN
fbem-17285	84	11	-	-	PUNCT
fbem-17285	84	12	of	of	ADP
fbem-17285	84	13	-	-	PUNCT
fbem-17285	84	14	mouth	mouth	NOUN
fbem-17285	84	15	communication	communication	NOUN
fbem-17285	84	16	for	for	ADP
fbem-17285	84	17	successful	successful	ADJ
fbem-17285	84	18	consumption	consumption	NOUN
fbem-17285	84	19	of	of	ADP
fbem-17285	84	20	high	high	ADJ
fbem-17285	84	21	-	-	PUNCT
fbem-17285	84	22	end	end	NOUN
fbem-17285	84	23	brands	brand	NOUN
fbem-17285	84	24	(	(	PUNCT
fbem-17285	84	25	wom=4.53	wom=4.53	PROPN
fbem-17285	84	26	)	)	PUNCT
fbem-17285	84	27	is	be	AUX
fbem-17285	84	28	higher	high	ADJ
fbem-17285	84	29	than	than	ADP
fbem-17285	84	30	the	the	DET
fbem-17285	84	31	willingness	willingness	NOUN
fbem-17285	84	32	to	to	PART
fbem-17285	84	33	spread	spread	VERB
fbem-17285	84	34	word	word	NOUN
fbem-17285	84	35	-	-	PUNCT
fbem-17285	84	36	of	of	ADP
fbem-17285	84	37	-	-	PUNCT
fbem-17285	84	38	mouth	mouth	NOUN
fbem-17285	84	39	communication	communication	NOUN
fbem-17285	84	40	for	for	ADP
fbem-17285	84	41	failed	failed	ADJ
fbem-17285	84	42	consumption	consumption	NOUN
fbem-17285	84	43	of	of	ADP
fbem-17285	84	44	high	high	ADJ
fbem-17285	84	45	-	-	PUNCT
fbem-17285	84	46	end	end	NOUN
fbem-17285	84	47	brands	brand	NOUN
fbem-17285	84	48	(	(	PUNCT
fbem-17285	84	49	wom=3.50	wom=3.50	PROPN
fbem-17285	84	50	)	)	PUNCT
fbem-17285	84	51	(	(	PUNCT
fbem-17285	84	52	f(1,64)=27.58	f(1,64)=27.58	NOUN
fbem-17285	84	53	,	,	PUNCT
fbem-17285	84	54	p=0.000	p=0.000	NUM
fbem-17285	84	55	)	)	PUNCT
fbem-17285	84	56	,	,	PUNCT
fbem-17285	84	57	that	that	ADV
fbem-17285	84	58	is	is	ADV
fbem-17285	84	59	,	,	PUNCT
fbem-17285	84	60	among	among	ADP
fbem-17285	84	61	customers	customer	NOUN
fbem-17285	84	62	when	when	SCONJ
fbem-17285	84	63	sharing	share	VERB
fbem-17285	84	64	their	their	PRON
fbem-17285	84	65	own	own	ADJ
fbem-17285	84	66	consumption	consumption	NOUN
fbem-17285	84	67	experience	experience	NOUN
fbem-17285	84	68	after	after	ADP
fbem-17285	84	69	consuming	consume	VERB
fbem-17285	84	70	high	high	ADJ
fbem-17285	84	71	-	-	PUNCT
fbem-17285	84	72	end	end	NOUN
fbem-17285	84	73	brand	brand	NOUN
fbem-17285	84	74	products	product	NOUN
fbem-17285	84	75	,	,	PUNCT
fbem-17285	84	76	they	they	PRON
fbem-17285	84	77	are	be	AUX
fbem-17285	84	78	more	more	ADV
fbem-17285	84	79	inclined	inclined	ADJ
fbem-17285	84	80	to	to	PART
fbem-17285	84	81	spread	spread	VERB
fbem-17285	84	82	successful	successful	ADJ
fbem-17285	84	83	consumption	consumption	NOUN
fbem-17285	84	84	experiences	experience	NOUN
fbem-17285	84	85	.	.	PUNCT
fbem-17285	85	1	hypothesis	hypothesis	NOUN
fbem-17285	85	2	h1	h1	NOUN
fbem-17285	85	3	is	be	AUX
fbem-17285	85	4	supported	support	VERB
fbem-17285	85	5	.	.	PUNCT
fbem-17285	86	1	in	in	ADP
fbem-17285	86	2	the	the	DET
fbem-17285	86	3	control	control	NOUN
fbem-17285	86	4	group	group	NOUN
fbem-17285	86	5	,	,	PUNCT
fbem-17285	86	6	the	the	DET
fbem-17285	86	7	willingness	willingness	NOUN
fbem-17285	86	8	to	to	PART
fbem-17285	86	9	spread	spread	VERB
fbem-17285	86	10	word	word	NOUN
fbem-17285	86	11	-	-	PUNCT
fbem-17285	86	12	of	of	ADP
fbem-17285	86	13	-	-	PUNCT
fbem-17285	86	14	mouth	mouth	NOUN
fbem-17285	86	15	communication	communication	NOUN
fbem-17285	86	16	for	for	ADP
fbem-17285	86	17	successful	successful	ADJ
fbem-17285	86	18	consumption	consumption	NOUN
fbem-17285	86	19	of	of	ADP
fbem-17285	86	20	ordinary	ordinary	ADJ
fbem-17285	86	21	brands	brand	NOUN
fbem-17285	86	22	(	(	PUNCT
fbem-17285	86	23	wom=3.88	wom=3.88	PROPN
fbem-17285	86	24	)	)	PUNCT
fbem-17285	86	25	is	be	AUX
fbem-17285	86	26	lower	low	ADJ
fbem-17285	86	27	(	(	PUNCT
fbem-17285	86	28	f(1,63)=15.61,p=0.000	f(1,63)=15.61,p=0.000	NUM
fbem-17285	86	29	)	)	PUNCT
fbem-17285	86	30	than	than	ADP
fbem-17285	86	31	the	the	DET
fbem-17285	86	32	willingness	willingness	NOUN
fbem-17285	86	33	to	to	PART
fbem-17285	86	34	spread	spread	VERB
fbem-17285	86	35	word	word	NOUN
fbem-17285	86	36	-	-	PUNCT
fbem-17285	86	37	of	of	ADP
fbem-17285	86	38	-	-	PUNCT
fbem-17285	86	39	mouth	mouth	NOUN
fbem-17285	86	40	communication	communication	NOUN
fbem-17285	86	41	for	for	ADP
fbem-17285	86	42	failed	failed	ADJ
fbem-17285	86	43	consumption	consumption	NOUN
fbem-17285	86	44	of	of	ADP
fbem-17285	86	45	ordinary	ordinary	ADJ
fbem-17285	86	46	brands	brand	NOUN
fbem-17285	86	47	(	(	PUNCT
fbem-17285	86	48	wom=4.43	wom=4.43	PROPN
fbem-17285	86	49	)	)	PUNCT
fbem-17285	86	50	,	,	PUNCT
fbem-17285	86	51	that	that	ADV
fbem-17285	86	52	is	is	ADV
fbem-17285	86	53	,	,	PUNCT
fbem-17285	86	54	when	when	SCONJ
fbem-17285	86	55	customers	customer	NOUN
fbem-17285	86	56	fail	fail	VERB
fbem-17285	86	57	after	after	ADP
fbem-17285	86	58	consuming	consume	VERB
fbem-17285	86	59	ordinary	ordinary	ADJ
fbem-17285	86	60	brand	brand	NOUN
fbem-17285	86	61	products	product	NOUN
fbem-17285	86	62	,	,	PUNCT
fbem-17285	86	63	the	the	DET
fbem-17285	86	64	willingness	willingness	NOUN
fbem-17285	86	65	to	to	PART
fbem-17285	86	66	spread	spread	VERB
fbem-17285	86	67	word	word	NOUN
fbem-17285	86	68	-	-	PUNCT
fbem-17285	86	69	of	of	ADP
fbem-17285	86	70	-	-	PUNCT
fbem-17285	86	71	mouth	mouth	NOUN
fbem-17285	86	72	is	be	AUX
fbem-17285	86	73	higher	high	ADJ
fbem-17285	86	74	than	than	ADP
fbem-17285	86	75	the	the	DET
fbem-17285	86	76	willingness	willingness	NOUN
fbem-17285	86	77	to	to	PART
fbem-17285	86	78	spread	spread	VERB
fbem-17285	86	79	word	word	NOUN
fbem-17285	86	80	-	-	PUNCT
fbem-17285	86	81	of	of	ADP
fbem-17285	86	82	-	-	PUNCT
fbem-17285	86	83	mouth	mouth	NOUN
fbem-17285	86	84	after	after	ADP
fbem-17285	86	85	successful	successful	ADJ
fbem-17285	86	86	consumption	consumption	NOUN
fbem-17285	86	87	.	.	PUNCT
fbem-17285	87	1	hypothesis	hypothesis	NOUN
fbem-17285	87	2	h2	h2	PROPN
fbem-17285	87	3	is	be	AUX
fbem-17285	87	4	supported	support	VERB
fbem-17285	87	5	.	.	PUNCT
fbem-17285	88	1	figure	figure	NOUN
fbem-17285	88	2	1	1	NUM
fbem-17285	88	3	.	.	PUNCT
fbem-17285	89	1	word	word	NOUN
fbem-17285	89	2	-	-	PUNCT
fbem-17285	89	3	of	of	ADP
fbem-17285	89	4	-	-	PUNCT
fbem-17285	89	5	mouth	mouth	NOUN
fbem-17285	89	6	a	a	DET
fbem-17285	89	7	two	two	NUM
fbem-17285	89	8	-	-	PUNCT
fbem-17285	89	9	factor	factor	NOUN
fbem-17285	89	10	anova	anova	PROPN
fbem-17285	89	11	was	be	AUX
fbem-17285	89	12	used	use	VERB
fbem-17285	89	13	to	to	PART
fbem-17285	89	14	analyze	analyze	VERB
fbem-17285	89	15	the	the	DET
fbem-17285	89	16	impact	impact	NOUN
fbem-17285	89	17	of	of	ADP
fbem-17285	89	18	the	the	DET
fbem-17285	89	19	interaction	interaction	NOUN
fbem-17285	89	20	effect	effect	NOUN
fbem-17285	89	21	between	between	ADP
fbem-17285	89	22	shopping	shopping	NOUN
fbem-17285	89	23	experience	experience	NOUN
fbem-17285	89	24	satisfaction	satisfaction	NOUN
fbem-17285	89	25	and	and	CCONJ
fbem-17285	89	26	product	product	NOUN
fbem-17285	89	27	brand	brand	NOUN
fbem-17285	89	28	reputation	reputation	NOUN
fbem-17285	89	29	on	on	ADP
fbem-17285	89	30	face	face	NOUN
fbem-17285	89	31	perception	perception	NOUN
fbem-17285	89	32	.	.	PUNCT
fbem-17285	90	1	the	the	DET
fbem-17285	90	2	impact	impact	NOUN
fbem-17285	90	3	of	of	ADP
fbem-17285	90	4	ordinary	ordinary	ADJ
fbem-17285	90	5	brand	brand	NOUN
fbem-17285	90	6	shopping	shopping	NOUN
fbem-17285	90	7	experience	experience	NOUN
fbem-17285	90	8	satisfaction	satisfaction	NOUN
fbem-17285	90	9	on	on	ADP
fbem-17285	90	10	face	face	NOUN
fbem-17285	90	11	perception	perception	NOUN
fbem-17285	90	12	is	be	AUX
fbem-17285	90	13	not	not	PART
fbem-17285	90	14	significant	significant	ADJ
fbem-17285	90	15	(	(	PUNCT
fbem-17285	90	16	f(1,63)=0.28	f(1,63)=0.28	ADJ
fbem-17285	90	17	,	,	PUNCT
fbem-17285	90	18	p>0.05	p>0.05	PROPN
fbem-17285	90	19	)	)	PUNCT
fbem-17285	90	20	,	,	PUNCT
fbem-17285	90	21	while	while	SCONJ
fbem-17285	90	22	the	the	DET
fbem-17285	90	23	high	high	ADJ
fbem-17285	90	24	-	-	PUNCT
fbem-17285	90	25	end	end	NOUN
fbem-17285	90	26	brand	brand	NOUN
fbem-17285	90	27	shopping	shopping	NOUN
fbem-17285	90	28	experience	experience	NOUN
fbem-17285	90	29	satisfaction	satisfaction	NOUN
fbem-17285	90	30	has	have	VERB
fbem-17285	90	31	a	a	DET
fbem-17285	90	32	significant	significant	ADJ
fbem-17285	90	33	impact	impact	NOUN
fbem-17285	90	34	on	on	ADP
fbem-17285	90	35	face	face	NOUN
fbem-17285	90	36	perception	perception	NOUN
fbem-17285	90	37	f(1,64)=2.31	f(1,64)=2.31	NOUN
fbem-17285	90	38	,	,	PUNCT
fbem-17285	90	39	p	p	X
fbem-17285	90	40	<	<	NOUN
fbem-17285	90	41	0.05	0.05	NUM
fbem-17285	90	42	)	)	PUNCT
fbem-17285	90	43	,	,	PUNCT
fbem-17285	90	44	indicating	indicate	VERB
fbem-17285	90	45	that	that	SCONJ
fbem-17285	90	46	the	the	DET
fbem-17285	90	47	interaction	interaction	NOUN
fbem-17285	90	48	between	between	ADP
fbem-17285	90	49	shopping	shopping	NOUN
fbem-17285	90	50	experience	experience	NOUN
fbem-17285	90	51	satisfaction	satisfaction	NOUN
fbem-17285	90	52	and	and	CCONJ
fbem-17285	90	53	high	high	ADJ
fbem-17285	90	54	-	-	PUNCT
fbem-17285	90	55	end	end	NOUN
fbem-17285	90	56	brands	brand	NOUN
fbem-17285	90	57	has	have	VERB
fbem-17285	90	58	a	a	DET
fbem-17285	90	59	significant	significant	ADJ
fbem-17285	90	60	impact	impact	NOUN
fbem-17285	90	61	on	on	ADP
fbem-17285	90	62	face	face	NOUN
fbem-17285	90	63	perception	perception	NOUN
fbem-17285	90	64	.	.	PUNCT
fbem-17285	91	1	further	further	ADJ
fbem-17285	91	2	study	study	NOUN
fbem-17285	91	3	on	on	ADP
fbem-17285	91	4	the	the	DET
fbem-17285	91	5	specific	specific	ADJ
fbem-17285	91	6	paths	path	NOUN
fbem-17285	91	7	of	of	ADP
fbem-17285	91	8	satisfaction	satisfaction	NOUN
fbem-17285	91	9	and	and	CCONJ
fbem-17285	91	10	word	word	NOUN
fbem-17285	91	11	-	-	PUNCT
fbem-17285	91	12	of	of	ADP
fbem-17285	91	13	-	-	PUNCT
fbem-17285	91	14	mouth	mouth	NOUN
fbem-17285	91	15	communication	communication	NOUN
fbem-17285	91	16	intention	intention	NOUN
fbem-17285	91	17	among	among	ADP
fbem-17285	91	18	face	face	NOUN
fbem-17285	91	19	perceptions	perception	NOUN
fbem-17285	91	20	under	under	ADP
fbem-17285	91	21	high	high	ADJ
fbem-17285	91	22	-	-	PUNCT
fbem-17285	91	23	end	end	NOUN
fbem-17285	91	24	brands	brand	NOUN
fbem-17285	91	25	.	.	PUNCT
fbem-17285	92	1	we	we	PRON
fbem-17285	92	2	examine	examine	VERB
fbem-17285	92	3	whether	whether	SCONJ
fbem-17285	92	4	face	face	NOUN
fbem-17285	92	5	perception	perception	NOUN
fbem-17285	92	6	plays	play	VERB
fbem-17285	92	7	a	a	DET
fbem-17285	92	8	mediating	mediate	VERB
fbem-17285	92	9	role	role	NOUN
fbem-17285	92	10	in	in	ADP
fbem-17285	92	11	consumption	consumption	NOUN
fbem-17285	92	12	experience	experience	NOUN
fbem-17285	92	13	satisfaction	satisfaction	NOUN
fbem-17285	92	14	and	and	CCONJ
fbem-17285	92	15	word	word	NOUN
fbem-17285	92	16	-	-	PUNCT
fbem-17285	92	17	of	of	ADP
fbem-17285	92	18	-	-	PUNCT
fbem-17285	92	19	mouth	mouth	NOUN
fbem-17285	92	20	communication	communication	NOUN
fbem-17285	92	21	intention	intention	NOUN
fbem-17285	92	22	of	of	ADP
fbem-17285	92	23	high	high	ADJ
fbem-17285	92	24	-	-	PUNCT
fbem-17285	92	25	end	end	NOUN
fbem-17285	92	26	products	product	NOUN
fbem-17285	92	27	.	.	PUNCT
fbem-17285	93	1	first	first	ADV
fbem-17285	93	2	,	,	PUNCT
fbem-17285	93	3	consumer	consumer	NOUN
fbem-17285	93	4	satisfaction	satisfaction	NOUN
fbem-17285	93	5	is	be	AUX
fbem-17285	93	6	used	use	VERB
fbem-17285	93	7	as	as	SCONJ
fbem-17285	93	8	the	the	DET
fbem-17285	93	9	independent	independent	ADJ
fbem-17285	93	10	variable	variable	ADJ
fbem-17285	93	11	and	and	CCONJ
fbem-17285	93	12	word	word	NOUN
fbem-17285	93	13	-	-	PUNCT
fbem-17285	93	14	of	of	ADP
fbem-17285	93	15	-	-	PUNCT
fbem-17285	93	16	mouth	mouth	NOUN
fbem-17285	93	17	communication	communication	NOUN
fbem-17285	93	18	intention	intention	NOUN
fbem-17285	93	19	is	be	AUX
fbem-17285	93	20	used	use	VERB
fbem-17285	93	21	as	as	ADP
fbem-17285	93	22	the	the	DET
fbem-17285	93	23	dependent	dependent	ADJ
fbem-17285	93	24	variable	variable	NOUN
fbem-17285	93	25	for	for	ADP
fbem-17285	93	26	regression	regression	NOUN
fbem-17285	93	27	analysis	analysis	NOUN
fbem-17285	93	28	(	(	PUNCT
fbem-17285	93	29	β=0.381	β=0.381	X
fbem-17285	93	30	,	,	PUNCT
fbem-17285	93	31	se=0.072	se=0.072	NOUN
fbem-17285	93	32	;	;	PUNCT
fbem-17285	93	33	p<0.001	p<0.001	X
fbem-17285	93	34	)	)	PUNCT
fbem-17285	93	35	.	.	PUNCT
fbem-17285	94	1	then	then	ADV
fbem-17285	94	2	,	,	PUNCT
fbem-17285	94	3	face	face	VERB
fbem-17285	94	4	perception	perception	NOUN
fbem-17285	94	5	is	be	AUX
fbem-17285	94	6	used	use	VERB
fbem-17285	94	7	as	as	ADP
fbem-17285	94	8	the	the	DET
fbem-17285	94	9	dependent	dependent	ADJ
fbem-17285	94	10	variable	variable	NOUN
fbem-17285	94	11	for	for	ADP
fbem-17285	94	12	regression	regression	NOUN
fbem-17285	94	13	analysis	analysis	NOUN
fbem-17285	94	14	(	(	PUNCT
fbem-17285	94	15	β=0.434	β=0.434	NUM
fbem-17285	94	16	,	,	PUNCT
fbem-17285	94	17	se=0.065	se=0.065	NOUN
fbem-17285	94	18	;	;	PUNCT
fbem-17285	94	19	p<0.001	p<0.001	X
fbem-17285	94	20	)	)	PUNCT
fbem-17285	94	21	.	.	PUNCT
fbem-17285	95	1	finally	finally	ADV
fbem-17285	95	2	,	,	PUNCT
fbem-17285	95	3	consumption	consumption	NOUN
fbem-17285	95	4	experience	experience	NOUN
fbem-17285	95	5	satisfaction	satisfaction	NOUN
fbem-17285	95	6	and	and	CCONJ
fbem-17285	95	7	face	face	NOUN
fbem-17285	95	8	perception	perception	NOUN
fbem-17285	95	9	were	be	AUX
fbem-17285	95	10	used	use	VERB
fbem-17285	95	11	as	as	ADP
fbem-17285	95	12	independent	independent	ADJ
fbem-17285	95	13	variables	variable	NOUN
fbem-17285	95	14	,	,	PUNCT
fbem-17285	95	15	and	and	CCONJ
fbem-17285	95	16	word	word	NOUN
fbem-17285	95	17	-	-	PUNCT
fbem-17285	95	18	of	of	ADP
fbem-17285	95	19	-	-	PUNCT
fbem-17285	95	20	mouth	mouth	NOUN
fbem-17285	95	21	communication	communication	NOUN
fbem-17285	95	22	intention	intention	NOUN
fbem-17285	95	23	was	be	AUX
fbem-17285	95	24	used	use	VERB
fbem-17285	95	25	as	as	ADP
fbem-17285	95	26	the	the	DET
fbem-17285	95	27	dependent	dependent	ADJ
fbem-17285	95	28	variable	variable	NOUN
fbem-17285	95	29	for	for	ADP
fbem-17285	95	30	regression	regression	NOUN
fbem-17285	95	31	analysis	analysis	NOUN
fbem-17285	95	32	.	.	PUNCT
fbem-17285	96	1	satisfaction	satisfaction	NOUN
fbem-17285	96	2	had	have	VERB
fbem-17285	96	3	a	a	DET
fbem-17285	96	4	positive	positive	ADJ
fbem-17285	96	5	effect	effect	NOUN
fbem-17285	96	6	on	on	ADP
fbem-17285	96	7	word	word	NOUN
fbem-17285	96	8	-	-	PUNCT
fbem-17285	96	9	of	of	ADP
fbem-17285	96	10	-	-	PUNCT
fbem-17285	96	11	mouth	mouth	NOUN
fbem-17285	96	12	communication	communication	NOUN
fbem-17285	96	13	intention	intention	NOUN
fbem-17285	96	14	(	(	PUNCT
fbem-17285	96	15	β=0.246	β=0.246	X
fbem-17285	96	16	,	,	PUNCT
fbem-17285	96	17	se=0.092	se=0.092	NOUN
fbem-17285	96	18	;	;	PUNCT
fbem-17285	96	19	p<0.01	p<0.01	PROPN
fbem-17285	96	20	)	)	PUNCT
fbem-17285	96	21	,	,	PUNCT
fbem-17285	96	22	face	face	VERB
fbem-17285	96	23	perception	perception	NOUN
fbem-17285	96	24	affects	affect	VERB
fbem-17285	96	25	word	word	NOUN
fbem-17285	96	26	-	-	PUNCT
fbem-17285	96	27	of	of	ADP
fbem-17285	96	28	-	-	PUNCT
fbem-17285	96	29	mouth	mouth	NOUN
fbem-17285	96	30	communication	communication	NOUN
fbem-17285	96	31	intention	intention	NOUN
fbem-17285	96	32	(	(	PUNCT
fbem-17285	96	33	β=0.312	β=0.312	PROPN
fbem-17285	96	34	,	,	PUNCT
fbem-17285	96	35	se=0.136	se=0.136	NOUN
fbem-17285	96	36	;	;	PUNCT
fbem-17285	96	37	p<0.05	p<0.05	NOUN
fbem-17285	96	38	)	)	PUNCT
fbem-17285	96	39	,	,	PUNCT
fbem-17285	96	40	as	as	SCONJ
fbem-17285	96	41	shown	show	VERB
fbem-17285	96	42	in	in	ADP
fbem-17285	96	43	figure	figure	NOUN
fbem-17285	96	44	2	2	NUM
fbem-17285	96	45	.	.	SYM
fbem-17285	96	46	86	86	NUM
fbem-17285	96	47	bootstrap	bootstrap	NOUN
fbem-17285	96	48	was	be	AUX
fbem-17285	96	49	used	use	VERB
fbem-17285	96	50	to	to	PART
fbem-17285	96	51	test	test	VERB
fbem-17285	96	52	the	the	DET
fbem-17285	96	53	mediating	mediate	VERB
fbem-17285	96	54	effect	effect	NOUN
fbem-17285	96	55	of	of	ADP
fbem-17285	96	56	face	face	NOUN
fbem-17285	96	57	perception	perception	NOUN
fbem-17285	96	58	.	.	PUNCT
fbem-17285	97	1	the	the	DET
fbem-17285	97	2	results	result	NOUN
fbem-17285	97	3	showed	show	VERB
fbem-17285	97	4	that	that	SCONJ
fbem-17285	97	5	the	the	DET
fbem-17285	97	6	mediating	mediate	VERB
fbem-17285	97	7	effect	effect	NOUN
fbem-17285	97	8	of	of	ADP
fbem-17285	97	9	face	face	NOUN
fbem-17285	97	10	perception	perception	NOUN
fbem-17285	97	11	was	be	AUX
fbem-17285	97	12	significant	significant	ADJ
fbem-17285	97	13	(	(	PUNCT
fbem-17285	97	14	95	95	NUM
fbem-17285	97	15	%	%	NOUN
fbem-17285	97	16	ci=0.002	ci=0.002	NOUN
fbem-17285	97	17	-	-	PUNCT
fbem-17285	97	18	-0.272	-0.272	NOUN
fbem-17285	97	19	)	)	PUNCT
fbem-17285	97	20	.	.	PUNCT
fbem-17285	98	1	as	as	SCONJ
fbem-17285	98	2	shown	show	VERB
fbem-17285	98	3	in	in	ADP
fbem-17285	98	4	table	table	NOUN
fbem-17285	98	5	1	1	NUM
fbem-17285	98	6	,	,	PUNCT
fbem-17285	98	7	the	the	DET
fbem-17285	98	8	95	95	NUM
fbem-17285	98	9	%	%	NOUN
fbem-17285	98	10	confidence	confidence	NOUN
fbem-17285	98	11	interval	interval	NOUN
fbem-17285	98	12	does	do	AUX
fbem-17285	98	13	not	not	PART
fbem-17285	98	14	include	include	VERB
fbem-17285	98	15	0	0	NUM
fbem-17285	98	16	.	.	PUNCT
fbem-17285	99	1	it	it	PRON
fbem-17285	99	2	shows	show	VERB
fbem-17285	99	3	that	that	SCONJ
fbem-17285	99	4	under	under	ADP
fbem-17285	99	5	high	high	ADJ
fbem-17285	99	6	-	-	PUNCT
fbem-17285	99	7	end	end	NOUN
fbem-17285	99	8	brand	brand	NOUN
fbem-17285	99	9	consumption	consumption	NOUN
fbem-17285	99	10	,	,	PUNCT
fbem-17285	99	11	face	face	VERB
fbem-17285	99	12	perception	perception	NOUN
fbem-17285	99	13	plays	play	VERB
fbem-17285	99	14	a	a	DET
fbem-17285	99	15	mediating	mediate	VERB
fbem-17285	99	16	role	role	NOUN
fbem-17285	99	17	in	in	ADP
fbem-17285	99	18	the	the	DET
fbem-17285	99	19	impact	impact	NOUN
fbem-17285	99	20	of	of	ADP
fbem-17285	99	21	satisfaction	satisfaction	NOUN
fbem-17285	99	22	on	on	ADP
fbem-17285	99	23	word	word	NOUN
fbem-17285	99	24	-	-	PUNCT
fbem-17285	99	25	of	of	ADP
fbem-17285	99	26	-	-	PUNCT
fbem-17285	99	27	mouth	mouth	NOUN
fbem-17285	99	28	communication	communication	NOUN
fbem-17285	99	29	intention	intention	NOUN
fbem-17285	99	30	,	,	PUNCT
fbem-17285	99	31	and	and	CCONJ
fbem-17285	99	32	h3	h3	NOUN
fbem-17285	99	33	is	be	AUX
fbem-17285	99	34	established	establish	VERB
fbem-17285	99	35	.	.	PUNCT
fbem-17285	100	1	figure	figure	NOUN
fbem-17285	100	2	2	2	NUM
fbem-17285	100	3	.	.	PUNCT
fbem-17285	100	4	mediating	mediate	VERB
fbem-17285	100	5	effect	effect	NOUN
fbem-17285	100	6	of	of	ADP
fbem-17285	100	7	face	face	NOUN
fbem-17285	100	8	perception	perception	NOUN
fbem-17285	100	9	table	table	NOUN
fbem-17285	100	10	1	1	NUM
fbem-17285	100	11	.	.	PUNCT
fbem-17285	100	12	decomposition	decomposition	NOUN
fbem-17285	100	13	table	table	NOUN
fbem-17285	100	14	of	of	ADP
fbem-17285	100	15	total	total	ADJ
fbem-17285	100	16	effect	effect	NOUN
fbem-17285	100	17	,	,	PUNCT
fbem-17285	100	18	direct	direct	ADJ
fbem-17285	100	19	effect	effect	NOUN
fbem-17285	100	20	,	,	PUNCT
fbem-17285	100	21	and	and	CCONJ
fbem-17285	100	22	mediating	mediate	VERB
fbem-17285	100	23	effect	effect	NOUN
fbem-17285	100	24	effect	effect	NOUN
fbem-17285	100	25	se	se	PROPN
fbem-17285	100	26	t	t	PROPN
fbem-17285	100	27	p	p	PROPN
fbem-17285	100	28	llci	llci	PROPN
fbem-17285	100	29	ulci	ulci	NOUN
fbem-17285	100	30	total	total	ADJ
fbem-17285	100	31	effect	effect	NOUN
fbem-17285	101	1	0.381	0.381	NUM
fbem-17285	101	2	0.072	0.072	NUM
fbem-17285	101	3	5.260	5.260	NUM
fbem-17285	101	4	0.000	0.000	NUM
fbem-17285	101	5	0.236	0.236	NUM
fbem-17285	101	6	0.526	0.526	NUM
fbem-17285	101	7	direct	direct	ADJ
fbem-17285	101	8	effects	effect	NOUN
fbem-17285	101	9	0.246	0.246	NUM
fbem-17285	101	10	0.092	0.092	NUM
fbem-17285	101	11	2.677	2.677	NUM
fbem-17285	101	12	0.010	0.010	NUM
fbem-17285	101	13	0.062	0.062	NUM
fbem-17285	101	14	0.429	0.429	NUM
fbem-17285	101	15	indirect	indirect	ADJ
fbem-17285	101	16	effects	effect	NOUN
fbem-17285	101	17	0.135	0.135	NUM
fbem-17285	101	18	0.068	0.068	NUM
fbem-17285	101	19	/	/	SYM
fbem-17285	101	20	/	/	SYM
fbem-17285	101	21	0.002	0.002	NUM
fbem-17285	101	22	0.272	0.272	NUM
fbem-17285	101	23	4.3	4.3	NUM
fbem-17285	101	24	.	.	PUNCT
fbem-17285	102	1	discussion	discussion	NOUN
fbem-17285	102	2	the	the	DET
fbem-17285	102	3	study	study	NOUN
fbem-17285	102	4	verified	verify	VERB
fbem-17285	102	5	h1	h1	NOUN
fbem-17285	102	6	and	and	CCONJ
fbem-17285	102	7	h2	h2	NOUN
fbem-17285	102	8	that	that	SCONJ
fbem-17285	102	9	consumers	consumer	NOUN
fbem-17285	102	10	'	'	PART
fbem-17285	102	11	willingness	willingness	NOUN
fbem-17285	102	12	to	to	PART
fbem-17285	102	13	spread	spread	VERB
fbem-17285	102	14	word	word	NOUN
fbem-17285	102	15	-	-	PUNCT
fbem-17285	102	16	of	of	ADP
fbem-17285	102	17	-	-	PUNCT
fbem-17285	102	18	mouth	mouth	NOUN
fbem-17285	102	19	after	after	ADP
fbem-17285	102	20	successfully	successfully	ADV
fbem-17285	102	21	purchasing	purchase	VERB
fbem-17285	102	22	a	a	DET
fbem-17285	102	23	high	high	ADJ
fbem-17285	102	24	-	-	PUNCT
fbem-17285	102	25	end	end	NOUN
fbem-17285	102	26	brand	brand	NOUN
fbem-17285	102	27	product	product	NOUN
fbem-17285	102	28	is	be	AUX
fbem-17285	102	29	higher	high	ADJ
fbem-17285	102	30	than	than	ADP
fbem-17285	102	31	their	their	PRON
fbem-17285	102	32	willingness	willingness	NOUN
fbem-17285	102	33	to	to	PART
fbem-17285	102	34	spread	spread	VERB
fbem-17285	102	35	word	word	NOUN
fbem-17285	102	36	-	-	PUNCT
fbem-17285	102	37	of	of	ADP
fbem-17285	102	38	-	-	PUNCT
fbem-17285	102	39	mouth	mouth	NOUN
fbem-17285	102	40	after	after	ADP
fbem-17285	102	41	failing	fail	VERB
fbem-17285	102	42	to	to	PART
fbem-17285	102	43	purchase	purchase	VERB
fbem-17285	102	44	,	,	PUNCT
fbem-17285	102	45	while	while	SCONJ
fbem-17285	102	46	for	for	ADP
fbem-17285	102	47	ordinary	ordinary	ADJ
fbem-17285	102	48	brands	brand	NOUN
fbem-17285	102	49	,	,	PUNCT
fbem-17285	102	50	willingness	willingness	NOUN
fbem-17285	102	51	to	to	PART
fbem-17285	102	52	spread	spread	VERB
fbem-17285	102	53	word	word	NOUN
fbem-17285	102	54	-	-	PUNCT
fbem-17285	102	55	of	of	ADP
fbem-17285	102	56	-	-	PUNCT
fbem-17285	102	57	mouth	mouth	NOUN
fbem-17285	102	58	after	after	ADP
fbem-17285	102	59	failing	fail	VERB
fbem-17285	102	60	to	to	PART
fbem-17285	102	61	purchase	purchase	VERB
fbem-17285	102	62	is	be	AUX
fbem-17285	102	63	higher	high	ADJ
fbem-17285	102	64	than	than	ADP
fbem-17285	102	65	that	that	PRON
fbem-17285	102	66	of	of	ADP
fbem-17285	102	67	successfully	successfully	ADV
fbem-17285	102	68	purchasing	purchase	VERB
fbem-17285	102	69	.	.	PUNCT
fbem-17285	103	1	it	it	PRON
fbem-17285	103	2	is	be	AUX
fbem-17285	103	3	also	also	ADV
fbem-17285	103	4	proposed	propose	VERB
fbem-17285	103	5	that	that	SCONJ
fbem-17285	103	6	face	face	NOUN
fbem-17285	103	7	perception	perception	NOUN
fbem-17285	103	8	plays	play	VERB
fbem-17285	103	9	an	an	DET
fbem-17285	103	10	intermediary	intermediary	ADJ
fbem-17285	103	11	role	role	NOUN
fbem-17285	103	12	in	in	ADP
fbem-17285	103	13	which	which	PRON
fbem-17285	103	14	face	face	VERB
fbem-17285	103	15	perception	perception	NOUN
fbem-17285	103	16	mediates	mediate	NOUN
fbem-17285	103	17	between	between	ADP
fbem-17285	103	18	customer	customer	NOUN
fbem-17285	103	19	experience	experience	NOUN
fbem-17285	103	20	satisfaction	satisfaction	NOUN
fbem-17285	103	21	and	and	CCONJ
fbem-17285	103	22	post	post	ADJ
fbem-17285	103	23	-	-	ADJ
fbem-17285	103	24	purchase	purchase	ADJ
fbem-17285	103	25	word	word	NOUN
fbem-17285	103	26	-	-	PUNCT
fbem-17285	103	27	ofmouth	ofmouth	ADJ
fbem-17285	103	28	communication	communication	NOUN
fbem-17285	103	29	intention	intention	NOUN
fbem-17285	103	30	after	after	ADP
fbem-17285	103	31	consuming	consume	VERB
fbem-17285	103	32	high	high	ADJ
fbem-17285	103	33	-	-	PUNCT
fbem-17285	103	34	end	end	NOUN
fbem-17285	103	35	brand	brand	NOUN
fbem-17285	103	36	products	product	NOUN
fbem-17285	103	37	.	.	PUNCT
fbem-17285	104	1	after	after	ADP
fbem-17285	104	2	successfully	successfully	ADV
fbem-17285	104	3	consuming	consume	VERB
fbem-17285	104	4	high	high	ADJ
fbem-17285	104	5	-	-	PUNCT
fbem-17285	104	6	end	end	NOUN
fbem-17285	104	7	brand	brand	NOUN
fbem-17285	104	8	products	product	NOUN
fbem-17285	104	9	,	,	PUNCT
fbem-17285	104	10	customers	customer	NOUN
fbem-17285	104	11	will	will	AUX
fbem-17285	104	12	perceive	perceive	VERB
fbem-17285	104	13	that	that	SCONJ
fbem-17285	104	14	they	they	PRON
fbem-17285	104	15	have	have	AUX
fbem-17285	104	16	gained	gain	VERB
fbem-17285	104	17	face	face	NOUN
fbem-17285	104	18	and	and	CCONJ
fbem-17285	104	19	share	share	VERB
fbem-17285	104	20	their	their	PRON
fbem-17285	104	21	consumption	consumption	NOUN
fbem-17285	104	22	experience	experience	NOUN
fbem-17285	104	23	with	with	ADP
fbem-17285	104	24	others	other	NOUN
fbem-17285	104	25	;	;	PUNCT
fbem-17285	104	26	after	after	ADP
fbem-17285	104	27	failing	fail	VERB
fbem-17285	104	28	to	to	PART
fbem-17285	104	29	consume	consume	VERB
fbem-17285	104	30	high	high	ADJ
fbem-17285	104	31	-	-	PUNCT
fbem-17285	104	32	end	end	NOUN
fbem-17285	104	33	brands	brand	NOUN
fbem-17285	104	34	,	,	PUNCT
fbem-17285	104	35	customers	customer	NOUN
fbem-17285	104	36	will	will	AUX
fbem-17285	104	37	have	have	VERB
fbem-17285	104	38	the	the	DET
fbem-17285	104	39	impression	impression	NOUN
fbem-17285	104	40	that	that	SCONJ
fbem-17285	104	41	sharing	share	VERB
fbem-17285	104	42	their	their	PRON
fbem-17285	104	43	consumption	consumption	NOUN
fbem-17285	104	44	experience	experience	NOUN
fbem-17285	104	45	will	will	AUX
fbem-17285	104	46	damage	damage	VERB
fbem-17285	104	47	their	their	PRON
fbem-17285	104	48	own	own	ADJ
fbem-17285	104	49	image	image	NOUN
fbem-17285	104	50	,	,	PUNCT
fbem-17285	104	51	and	and	CCONJ
fbem-17285	104	52	they	they	PRON
fbem-17285	104	53	will	will	AUX
fbem-17285	104	54	perceive	perceive	VERB
fbem-17285	104	55	that	that	SCONJ
fbem-17285	104	56	the	the	DET
fbem-17285	104	57	loss	loss	NOUN
fbem-17285	104	58	of	of	ADP
fbem-17285	104	59	face	face	NOUN
fbem-17285	104	60	reduces	reduce	VERB
fbem-17285	104	61	their	their	PRON
fbem-17285	104	62	willingness	willingness	NOUN
fbem-17285	104	63	to	to	PART
fbem-17285	104	64	spread	spread	VERB
fbem-17285	104	65	word	word	NOUN
fbem-17285	104	66	-	-	PUNCT
fbem-17285	104	67	of	of	ADP
fbem-17285	104	68	-	-	PUNCT
fbem-17285	104	69	mouth	mouth	NOUN
fbem-17285	104	70	,	,	PUNCT
fbem-17285	104	71	which	which	PRON
fbem-17285	104	72	is	be	AUX
fbem-17285	104	73	the	the	DET
fbem-17285	104	74	intermediary	intermediary	ADJ
fbem-17285	104	75	role	role	NOUN
fbem-17285	104	76	played	play	VERB
fbem-17285	104	77	by	by	ADP
fbem-17285	104	78	face	face	NOUN
fbem-17285	104	79	perception	perception	NOUN
fbem-17285	104	80	under	under	ADP
fbem-17285	104	81	the	the	DET
fbem-17285	104	82	consumption	consumption	NOUN
fbem-17285	104	83	of	of	ADP
fbem-17285	104	84	high	high	ADJ
fbem-17285	104	85	-	-	PUNCT
fbem-17285	104	86	end	end	NOUN
fbem-17285	104	87	brands	brand	NOUN
fbem-17285	104	88	.	.	PUNCT
fbem-17285	105	1	5	5	X
fbem-17285	105	2	.	.	X
fbem-17285	105	3	research	research	NOUN
fbem-17285	105	4	conclusions	conclusion	NOUN
fbem-17285	105	5	and	and	CCONJ
fbem-17285	105	6	implications	implication	NOUN
fbem-17285	105	7	5.1	5.1	NUM
fbem-17285	105	8	.	.	PUNCT
fbem-17285	106	1	research	research	NOUN
fbem-17285	106	2	conclusion	conclusion	NOUN
fbem-17285	106	3	based	base	VERB
fbem-17285	106	4	on	on	ADP
fbem-17285	106	5	the	the	DET
fbem-17285	106	6	face	face	NOUN
fbem-17285	106	7	theory	theory	NOUN
fbem-17285	106	8	,	,	PUNCT
fbem-17285	106	9	this	this	DET
fbem-17285	106	10	paper	paper	NOUN
fbem-17285	106	11	investigates	investigate	VERB
fbem-17285	106	12	the	the	DET
fbem-17285	106	13	mechanism	mechanism	NOUN
fbem-17285	106	14	of	of	ADP
fbem-17285	106	15	the	the	DET
fbem-17285	106	16	influence	influence	NOUN
fbem-17285	106	17	of	of	ADP
fbem-17285	106	18	high	high	ADJ
fbem-17285	106	19	and	and	CCONJ
fbem-17285	106	20	low	low	ADJ
fbem-17285	106	21	brand	brand	NOUN
fbem-17285	106	22	consumer	consumer	NOUN
fbem-17285	106	23	satisfaction	satisfaction	NOUN
fbem-17285	106	24	on	on	ADP
fbem-17285	106	25	face	face	NOUN
fbem-17285	106	26	perception	perception	NOUN
fbem-17285	106	27	and	and	CCONJ
fbem-17285	106	28	word	word	NOUN
fbem-17285	106	29	-	-	PUNCT
fbem-17285	106	30	of	of	ADP
fbem-17285	106	31	-	-	PUNCT
fbem-17285	106	32	mouth	mouth	NOUN
fbem-17285	106	33	communication	communication	NOUN
fbem-17285	106	34	willingness	willingness	NOUN
fbem-17285	106	35	,	,	PUNCT
fbem-17285	106	36	and	and	CCONJ
fbem-17285	106	37	the	the	DET
fbem-17285	106	38	results	result	NOUN
fbem-17285	106	39	found	find	VERB
fbem-17285	106	40	that	that	SCONJ
fbem-17285	106	41	:	:	PUNCT
fbem-17285	106	42	(	(	PUNCT
fbem-17285	106	43	1	1	X
fbem-17285	106	44	)	)	PUNCT
fbem-17285	106	45	there	there	PRON
fbem-17285	106	46	is	be	VERB
fbem-17285	106	47	a	a	DET
fbem-17285	106	48	difference	difference	NOUN
fbem-17285	106	49	in	in	ADP
fbem-17285	106	50	the	the	DET
fbem-17285	106	51	relationship	relationship	NOUN
fbem-17285	106	52	between	between	ADP
fbem-17285	106	53	customer	customer	NOUN
fbem-17285	106	54	satisfaction	satisfaction	NOUN
fbem-17285	106	55	and	and	CCONJ
fbem-17285	106	56	willingness	willingness	NOUN
fbem-17285	106	57	to	to	PART
fbem-17285	106	58	spread	spread	VERB
fbem-17285	106	59	word	word	NOUN
fbem-17285	106	60	of	of	ADP
fbem-17285	106	61	mouth	mouth	NOUN
fbem-17285	106	62	under	under	ADP
fbem-17285	106	63	different	different	ADJ
fbem-17285	106	64	brands	brand	NOUN
fbem-17285	106	65	.	.	PUNCT
fbem-17285	107	1	when	when	SCONJ
fbem-17285	107	2	consuming	consume	VERB
fbem-17285	107	3	high	high	ADJ
fbem-17285	107	4	-	-	PUNCT
fbem-17285	107	5	end	end	NOUN
fbem-17285	107	6	brand	brand	NOUN
fbem-17285	107	7	products	product	NOUN
fbem-17285	107	8	,	,	PUNCT
fbem-17285	107	9	the	the	DET
fbem-17285	107	10	willingness	willingness	NOUN
fbem-17285	107	11	to	to	PART
fbem-17285	107	12	spread	spread	VERB
fbem-17285	107	13	word	word	NOUN
fbem-17285	107	14	of	of	ADP
fbem-17285	107	15	mouth	mouth	NOUN
fbem-17285	107	16	is	be	AUX
fbem-17285	107	17	higher	high	ADJ
fbem-17285	107	18	than	than	ADP
fbem-17285	107	19	the	the	DET
fbem-17285	107	20	willingness	willingness	NOUN
fbem-17285	107	21	to	to	PART
fbem-17285	107	22	spread	spread	VERB
fbem-17285	107	23	word	word	NOUN
fbem-17285	107	24	of	of	ADP
fbem-17285	107	25	mouth	mouth	NOUN
fbem-17285	107	26	when	when	SCONJ
fbem-17285	107	27	successfully	successfully	ADV
fbem-17285	107	28	purchasing	purchase	VERB
fbem-17285	107	29	,	,	PUNCT
fbem-17285	107	30	and	and	CCONJ
fbem-17285	107	31	when	when	SCONJ
fbem-17285	107	32	consuming	consume	VERB
fbem-17285	107	33	ordinary	ordinary	ADJ
fbem-17285	107	34	brand	brand	NOUN
fbem-17285	107	35	products	product	NOUN
fbem-17285	107	36	,	,	PUNCT
fbem-17285	107	37	the	the	DET
fbem-17285	107	38	willingness	willingness	NOUN
fbem-17285	107	39	to	to	PART
fbem-17285	107	40	spread	spread	VERB
fbem-17285	107	41	word	word	NOUN
fbem-17285	107	42	of	of	ADP
fbem-17285	107	43	mouth	mouth	NOUN
fbem-17285	107	44	is	be	AUX
fbem-17285	107	45	higher	high	ADJ
fbem-17285	107	46	than	than	ADP
fbem-17285	107	47	the	the	DET
fbem-17285	107	48	willingness	willingness	NOUN
fbem-17285	107	49	to	to	PART
fbem-17285	107	50	spread	spread	VERB
fbem-17285	107	51	word	word	NOUN
fbem-17285	107	52	of	of	ADP
fbem-17285	107	53	mouth	mouth	NOUN
fbem-17285	107	54	when	when	SCONJ
fbem-17285	107	55	successfully	successfully	ADV
fbem-17285	107	56	purchasing	purchase	VERB
fbem-17285	107	57	.	.	PUNCT
fbem-17285	108	1	(	(	PUNCT
fbem-17285	108	2	2	2	X
fbem-17285	108	3	)	)	PUNCT
fbem-17285	108	4	successful	successful	ADJ
fbem-17285	108	5	consumption	consumption	NOUN
fbem-17285	108	6	of	of	ADP
fbem-17285	108	7	high	high	ADJ
fbem-17285	108	8	-	-	PUNCT
fbem-17285	108	9	end	end	NOUN
fbem-17285	108	10	brands	brand	NOUN
fbem-17285	108	11	perceives	perceive	VERB
fbem-17285	108	12	face	face	NOUN
fbem-17285	108	13	gain	gain	NOUN
fbem-17285	108	14	and	and	CCONJ
fbem-17285	108	15	is	be	AUX
fbem-17285	108	16	more	more	ADV
fbem-17285	108	17	willing	willing	ADJ
fbem-17285	108	18	to	to	ADP
fbem-17285	108	19	positive	positive	ADJ
fbem-17285	108	20	word	word	NOUN
fbem-17285	108	21	-	-	PUNCT
fbem-17285	108	22	ofmouth	ofmouth	NOUN
fbem-17285	108	23	communication	communication	NOUN
fbem-17285	108	24	,	,	PUNCT
fbem-17285	108	25	while	while	SCONJ
fbem-17285	108	26	failed	fail	VERB
fbem-17285	108	27	consumption	consumption	NOUN
fbem-17285	108	28	of	of	ADP
fbem-17285	108	29	high	high	ADJ
fbem-17285	108	30	-	-	PUNCT
fbem-17285	108	31	end	end	NOUN
fbem-17285	108	32	brands	brand	NOUN
fbem-17285	108	33	perceives	perceive	VERB
fbem-17285	108	34	loss	loss	NOUN
fbem-17285	108	35	of	of	ADP
fbem-17285	108	36	face	face	NOUN
fbem-17285	108	37	and	and	CCONJ
fbem-17285	108	38	is	be	AUX
fbem-17285	108	39	unwilling	unwilling	ADJ
fbem-17285	108	40	to	to	PART
fbem-17285	108	41	carry	carry	VERB
fbem-17285	108	42	out	out	ADP
fbem-17285	108	43	word	word	NOUN
fbem-17285	108	44	-	-	PUNCT
fbem-17285	108	45	of	of	ADP
fbem-17285	108	46	-	-	PUNCT
fbem-17285	108	47	mouth	mouth	NOUN
fbem-17285	108	48	communication	communication	NOUN
fbem-17285	108	49	,	,	PUNCT
fbem-17285	108	50	and	and	CCONJ
fbem-17285	108	51	face	face	VERB
fbem-17285	108	52	perception	perception	NOUN
fbem-17285	108	53	mediates	mediate	VERB
fbem-17285	108	54	the	the	DET
fbem-17285	108	55	relationship	relationship	NOUN
fbem-17285	108	56	between	between	ADP
fbem-17285	108	57	customer	customer	NOUN
fbem-17285	108	58	satisfaction	satisfaction	NOUN
fbem-17285	108	59	and	and	CCONJ
fbem-17285	108	60	willingness	willingness	NOUN
fbem-17285	108	61	to	to	ADP
fbem-17285	108	62	word	word	NOUN
fbem-17285	108	63	-	-	PUNCT
fbem-17285	108	64	of	of	ADP
fbem-17285	108	65	-	-	PUNCT
fbem-17285	108	66	mouth	mouth	NOUN
fbem-17285	108	67	communication	communication	NOUN
fbem-17285	108	68	.	.	PUNCT
fbem-17285	109	1	5.2	5.2	NUM
fbem-17285	109	2	.	.	PUNCT
fbem-17285	110	1	theoretical	theoretical	ADJ
fbem-17285	110	2	contribution	contribution	NOUN
fbem-17285	110	3	(	(	PUNCT
fbem-17285	110	4	1	1	X
fbem-17285	110	5	)	)	PUNCT
fbem-17285	110	6	this	this	DET
fbem-17285	110	7	study	study	NOUN
fbem-17285	110	8	expands	expand	VERB
fbem-17285	110	9	the	the	DET
fbem-17285	110	10	research	research	NOUN
fbem-17285	110	11	on	on	ADP
fbem-17285	110	12	face	face	NOUN
fbem-17285	110	13	theory	theory	NOUN
fbem-17285	110	14	.	.	PUNCT
fbem-17285	111	1	previous	previous	ADJ
fbem-17285	111	2	research	research	NOUN
fbem-17285	111	3	has	have	AUX
fbem-17285	111	4	paid	pay	VERB
fbem-17285	111	5	more	more	ADJ
fbem-17285	111	6	attention	attention	NOUN
fbem-17285	111	7	to	to	ADP
fbem-17285	111	8	the	the	DET
fbem-17285	111	9	impact	impact	NOUN
fbem-17285	111	10	of	of	ADP
fbem-17285	111	11	face	face	NOUN
fbem-17285	111	12	on	on	ADP
fbem-17285	111	13	consumers	consumer	NOUN
fbem-17285	111	14	’	’	PART
fbem-17285	111	15	shopping	shopping	NOUN
fbem-17285	111	16	behavior	behavior	NOUN
fbem-17285	111	17	,	,	PUNCT
fbem-17285	111	18	but	but	CCONJ
fbem-17285	111	19	rarely	rarely	ADV
fbem-17285	111	20	explored	explore	VERB
fbem-17285	111	21	the	the	DET
fbem-17285	111	22	impact	impact	NOUN
fbem-17285	111	23	of	of	ADP
fbem-17285	111	24	face	face	NOUN
fbem-17285	111	25	on	on	ADP
fbem-17285	111	26	consumers	consumer	NOUN
fbem-17285	111	27	’	'	PUNCT
fbem-17285	111	28	word	word	NOUN
fbem-17285	111	29	-	-	PUNCT
fbem-17285	111	30	of	of	ADP
fbem-17285	111	31	-	-	PUNCT
fbem-17285	111	32	mouth	mouth	NOUN
fbem-17285	111	33	communication	communication	NOUN
fbem-17285	111	34	behavior	behavior	NOUN
fbem-17285	111	35	.	.	PUNCT
fbem-17285	112	1	this	this	DET
fbem-17285	112	2	study	study	NOUN
fbem-17285	112	3	found	find	VERB
fbem-17285	112	4	that	that	SCONJ
fbem-17285	112	5	face	face	VERB
fbem-17285	112	6	perception	perception	NOUN
fbem-17285	112	7	plays	play	VERB
fbem-17285	112	8	a	a	DET
fbem-17285	112	9	mediating	mediate	VERB
fbem-17285	112	10	role	role	NOUN
fbem-17285	112	11	in	in	ADP
fbem-17285	112	12	satisfaction	satisfaction	NOUN
fbem-17285	112	13	after	after	ADP
fbem-17285	112	14	purchasing	purchase	VERB
fbem-17285	112	15	high	high	ADJ
fbem-17285	112	16	-	-	PUNCT
fbem-17285	112	17	end	end	NOUN
fbem-17285	112	18	brand	brand	NOUN
fbem-17285	112	19	products	product	NOUN
fbem-17285	112	20	and	and	CCONJ
fbem-17285	112	21	word	word	NOUN
fbem-17285	112	22	-	-	PUNCT
fbem-17285	112	23	of	of	ADP
fbem-17285	112	24	-	-	PUNCT
fbem-17285	112	25	mouth	mouth	NOUN
fbem-17285	112	26	communication	communication	NOUN
fbem-17285	112	27	intention	intention	NOUN
fbem-17285	112	28	.	.	PUNCT
fbem-17285	113	1	from	from	ADP
fbem-17285	113	2	the	the	DET
fbem-17285	113	3	perspective	perspective	NOUN
fbem-17285	113	4	of	of	ADP
fbem-17285	113	5	behavioral	behavioral	ADJ
fbem-17285	113	6	motivations	motivation	NOUN
fbem-17285	113	7	,	,	PUNCT
fbem-17285	113	8	consumers	consumer	NOUN
fbem-17285	113	9	not	not	PART
fbem-17285	113	10	only	only	ADV
fbem-17285	113	11	purchase	purchase	VERB
fbem-17285	113	12	products	product	NOUN
fbem-17285	113	13	for	for	ADP
fbem-17285	113	14	image	image	NOUN
fbem-17285	113	15	modification	modification	NOUN
fbem-17285	113	16	motives	motive	NOUN
fbem-17285	113	17	such	such	ADJ
fbem-17285	113	18	as	as	ADP
fbem-17285	113	19	showing	show	VERB
fbem-17285	113	20	off	off	ADP
fbem-17285	113	21	and	and	CCONJ
fbem-17285	113	22	gaining	gain	VERB
fbem-17285	113	23	status	status	NOUN
fbem-17285	113	24	,	,	PUNCT
fbem-17285	113	25	but	but	CCONJ
fbem-17285	113	26	also	also	ADV
fbem-17285	113	27	publicize	publicize	VERB
fbem-17285	113	28	successful	successful	ADJ
fbem-17285	113	29	consumption	consumption	NOUN
fbem-17285	113	30	experiences	experience	NOUN
fbem-17285	113	31	in	in	ADP
fbem-17285	113	32	order	order	NOUN
fbem-17285	113	33	to	to	PART
fbem-17285	113	34	better	well	ADV
fbem-17285	113	35	display	display	VERB
fbem-17285	113	36	their	their	PRON
fbem-17285	113	37	self	self	NOUN
fbem-17285	113	38	-	-	PUNCT
fbem-17285	113	39	image	image	NOUN
fbem-17285	113	40	and	and	CCONJ
fbem-17285	113	41	gain	gain	VERB
fbem-17285	113	42	face	face	NOUN
fbem-17285	113	43	.	.	PUNCT
fbem-17285	114	1	if	if	SCONJ
fbem-17285	114	2	purchase	purchase	NOUN
fbem-17285	114	3	and	and	CCONJ
fbem-17285	114	4	use	use	NOUN
fbem-17285	114	5	is	be	AUX
fbem-17285	114	6	a	a	DET
fbem-17285	114	7	kind	kind	NOUN
fbem-17285	114	8	of	of	ADP
fbem-17285	114	9	"	"	PUNCT
fbem-17285	114	10	behavior	behavior	NOUN
fbem-17285	114	11	"	"	PUNCT
fbem-17285	114	12	,	,	PUNCT
fbem-17285	114	13	word	word	NOUN
fbem-17285	114	14	-	-	PUNCT
fbem-17285	114	15	of	of	ADP
fbem-17285	114	16	-	-	PUNCT
fbem-17285	114	17	mouth	mouth	NOUN
fbem-17285	114	18	communication	communication	NOUN
fbem-17285	114	19	is	be	AUX
fbem-17285	114	20	more	more	ADJ
fbem-17285	114	21	of	of	ADP
fbem-17285	114	22	a	a	DET
fbem-17285	114	23	"	"	PUNCT
fbem-17285	114	24	word	word	NOUN
fbem-17285	114	25	"	"	PUNCT
fbem-17285	114	26	.	.	PUNCT
fbem-17285	115	1	the	the	DET
fbem-17285	115	2	influence	influence	NOUN
fbem-17285	115	3	of	of	ADP
fbem-17285	115	4	face	face	NOUN
fbem-17285	115	5	on	on	ADP
fbem-17285	115	6	consumer	consumer	NOUN
fbem-17285	115	7	behavior	behavior	NOUN
fbem-17285	115	8	can	can	AUX
fbem-17285	115	9	be	be	AUX
fbem-17285	115	10	said	say	VERB
fbem-17285	115	11	to	to	PART
fbem-17285	115	12	be	be	AUX
fbem-17285	115	13	consistent	consistent	ADJ
fbem-17285	115	14	with	with	ADP
fbem-17285	115	15	"	"	PUNCT
fbem-17285	115	16	words	word	NOUN
fbem-17285	115	17	"	"	PUNCT
fbem-17285	115	18	and	and	CCONJ
fbem-17285	115	19	"	"	PUNCT
fbem-17285	115	20	actions	action	NOUN
fbem-17285	115	21	"	"	PUNCT
fbem-17285	115	22	.	.	PUNCT
fbem-17285	116	1	this	this	DET
fbem-17285	116	2	article	article	NOUN
fbem-17285	116	3	expands	expand	VERB
fbem-17285	116	4	the	the	DET
fbem-17285	116	5	scope	scope	NOUN
fbem-17285	116	6	of	of	ADP
fbem-17285	116	7	face	face	NOUN
fbem-17285	116	8	theory	theory	NOUN
fbem-17285	116	9	in	in	ADP
fbem-17285	116	10	consumer	consumer	NOUN
fbem-17285	116	11	behavior	behavior	NOUN
fbem-17285	116	12	research	research	NOUN
fbem-17285	116	13	and	and	CCONJ
fbem-17285	116	14	is	be	AUX
fbem-17285	116	15	conducive	conducive	ADJ
fbem-17285	116	16	to	to	ADP
fbem-17285	116	17	a	a	DET
fbem-17285	116	18	better	well	ADJ
fbem-17285	116	19	understanding	understanding	NOUN
fbem-17285	116	20	of	of	ADP
fbem-17285	116	21	the	the	DET
fbem-17285	116	22	impact	impact	NOUN
fbem-17285	116	23	of	of	ADP
fbem-17285	116	24	chinese	chinese	ADJ
fbem-17285	116	25	people	people	NOUN
fbem-17285	116	26	's	's	PART
fbem-17285	116	27	concept	concept	NOUN
fbem-17285	116	28	of	of	ADP
fbem-17285	116	29	face	face	NOUN
fbem-17285	116	30	.	.	PUNCT
fbem-17285	117	1	(	(	PUNCT
fbem-17285	117	2	2	2	X
fbem-17285	117	3	)	)	PUNCT
fbem-17285	117	4	this	this	DET
fbem-17285	117	5	study	study	NOUN
fbem-17285	117	6	enriches	enrich	VERB
fbem-17285	117	7	the	the	DET
fbem-17285	117	8	literature	literature	NOUN
fbem-17285	117	9	on	on	ADP
fbem-17285	117	10	word	word	NOUN
fbem-17285	117	11	-	-	PUNCT
fbem-17285	117	12	of	of	ADP
fbem-17285	117	13	-	-	PUNCT
fbem-17285	117	14	mouth	mouth	NOUN
fbem-17285	117	15	communication	communication	NOUN
fbem-17285	117	16	.	.	PUNCT
fbem-17285	118	1	previous	previous	ADJ
fbem-17285	118	2	studies	study	NOUN
fbem-17285	118	3	based	base	VERB
fbem-17285	118	4	on	on	ADP
fbem-17285	118	5	western	western	ADJ
fbem-17285	118	6	culture	culture	NOUN
fbem-17285	118	7	have	have	AUX
fbem-17285	118	8	concluded	conclude	VERB
fbem-17285	118	9	that	that	SCONJ
fbem-17285	118	10	consumers	consumer	NOUN
fbem-17285	118	11	are	be	AUX
fbem-17285	118	12	more	more	ADV
fbem-17285	118	13	inclined	inclined	ADJ
fbem-17285	118	14	to	to	ADP
fbem-17285	118	15	negative	negative	ADJ
fbem-17285	118	16	word	word	NOUN
fbem-17285	118	17	-	-	PUNCT
fbem-17285	118	18	of	of	ADP
fbem-17285	118	19	-	-	PUNCT
fbem-17285	118	20	mouth	mouth	NOUN
fbem-17285	118	21	communication	communication	NOUN
fbem-17285	118	22	than	than	ADP
fbem-17285	118	23	positive	positive	ADJ
fbem-17285	118	24	word	word	NOUN
fbem-17285	118	25	-	-	PUNCT
fbem-17285	118	26	of	of	ADP
fbem-17285	118	27	-	-	PUNCT
fbem-17285	118	28	mouth	mouth	NOUN
fbem-17285	118	29	.	.	PUNCT
fbem-17285	119	1	however	however	ADV
fbem-17285	119	2	,	,	PUNCT
fbem-17285	119	3	this	this	DET
fbem-17285	119	4	study	study	NOUN
fbem-17285	119	5	studied	study	VERB
fbem-17285	119	6	the	the	DET
fbem-17285	119	7	word	word	NOUN
fbem-17285	119	8	-	-	PUNCT
fbem-17285	119	9	of	of	ADP
fbem-17285	119	10	-	-	PUNCT
fbem-17285	119	11	mouth	mouth	NOUN
fbem-17285	119	12	of	of	ADP
fbem-17285	119	13	high	high	ADJ
fbem-17285	119	14	-	-	PUNCT
fbem-17285	119	15	end	end	NOUN
fbem-17285	119	16	brands	brand	NOUN
fbem-17285	119	17	and	and	CCONJ
fbem-17285	119	18	found	find	VERB
fbem-17285	119	19	that	that	SCONJ
fbem-17285	119	20	chinese	chinese	ADJ
fbem-17285	119	21	consumers	consumer	NOUN
fbem-17285	119	22	’	'	PUNCT
fbem-17285	119	23	willingness	willingness	NOUN
fbem-17285	119	24	to	to	PART
fbem-17285	119	25	spread	spread	VERB
fbem-17285	119	26	positive	positive	ADJ
fbem-17285	119	27	word	word	NOUN
fbem-17285	119	28	-	-	PUNCT
fbem-17285	119	29	of	of	ADP
fbem-17285	119	30	-	-	PUNCT
fbem-17285	119	31	mouth	mouth	NOUN
fbem-17285	119	32	is	be	AUX
fbem-17285	119	33	higher	high	ADJ
fbem-17285	119	34	than	than	ADP
fbem-17285	119	35	their	their	PRON
fbem-17285	119	36	willingness	willingness	NOUN
fbem-17285	119	37	to	to	PART
fbem-17285	119	38	spread	spread	VERB
fbem-17285	119	39	negative	negative	ADJ
fbem-17285	119	40	word	word	NOUN
fbem-17285	119	41	-	-	PUNCT
fbem-17285	119	42	of	of	ADP
fbem-17285	119	43	-	-	PUNCT
fbem-17285	119	44	mouth	mouth	NOUN
fbem-17285	119	45	after	after	ADP
fbem-17285	119	46	purchasing	purchase	VERB
fbem-17285	119	47	high	high	ADJ
fbem-17285	119	48	-	-	PUNCT
fbem-17285	119	49	end	end	NOUN
fbem-17285	119	50	brand	brand	NOUN
fbem-17285	119	51	products	product	NOUN
fbem-17285	119	52	.	.	PUNCT
fbem-17285	120	1	positive	positive	ADJ
fbem-17285	120	2	word	word	NOUN
fbem-17285	120	3	-	-	PUNCT
fbem-17285	120	4	of	of	ADP
fbem-17285	120	5	-	-	PUNCT
fbem-17285	120	6	mouth	mouth	NOUN
fbem-17285	120	7	spread	spread	NOUN
fbem-17285	120	8	is	be	AUX
fbem-17285	120	9	a	a	DET
fbem-17285	120	10	matter	matter	NOUN
fbem-17285	120	11	of	of	ADP
fbem-17285	120	12	gaining	gain	VERB
fbem-17285	120	13	face	face	NOUN
fbem-17285	120	14	,	,	PUNCT
fbem-17285	120	15	while	while	SCONJ
fbem-17285	120	16	negative	negative	ADJ
fbem-17285	120	17	word	word	NOUN
fbem-17285	120	18	-	-	PUNCT
fbem-17285	120	19	ofmouth	ofmouth	ADJ
fbem-17285	120	20	spread	spread	NOUN
fbem-17285	120	21	feels	feel	VERB
fbem-17285	120	22	it	it	PRON
fbem-17285	120	23	will	will	AUX
fbem-17285	120	24	lose	lose	VERB
fbem-17285	120	25	face	face	NOUN
fbem-17285	120	26	.	.	PUNCT
fbem-17285	121	1	under	under	ADP
fbem-17285	121	2	the	the	DET
fbem-17285	121	3	influence	influence	NOUN
fbem-17285	121	4	of	of	ADP
fbem-17285	121	5	face	face	NOUN
fbem-17285	121	6	psychology	psychology	NOUN
fbem-17285	121	7	,	,	PUNCT
fbem-17285	121	8	when	when	SCONJ
fbem-17285	121	9	word	word	NOUN
fbem-17285	121	10	-	-	PUNCT
fbem-17285	121	11	of	of	ADP
fbem-17285	121	12	-	-	PUNCT
fbem-17285	121	13	mouth	mouth	NOUN
fbem-17285	121	14	content	content	NOUN
fbem-17285	121	15	may	may	AUX
fbem-17285	121	16	pose	pose	VERB
fbem-17285	121	17	a	a	DET
fbem-17285	121	18	threat	threat	NOUN
fbem-17285	121	19	to	to	PART
fbem-17285	121	20	face	face	VERB
fbem-17285	121	21	,	,	PUNCT
fbem-17285	121	22	consumers	consumer	NOUN
fbem-17285	121	23	will	will	AUX
fbem-17285	121	24	also	also	ADV
fbem-17285	121	25	adopt	adopt	VERB
fbem-17285	121	26	hiding	hiding	NOUN
fbem-17285	121	27	strategies	strategy	NOUN
fbem-17285	121	28	and	and	CCONJ
fbem-17285	121	29	87	87	NUM
fbem-17285	121	30	deliberately	deliberately	ADV
fbem-17285	121	31	choose	choose	VERB
fbem-17285	121	32	not	not	PART
fbem-17285	121	33	to	to	PART
fbem-17285	121	34	spread	spread	VERB
fbem-17285	121	35	word	word	NOUN
fbem-17285	121	36	-	-	PUNCT
fbem-17285	121	37	of	of	ADP
fbem-17285	121	38	-	-	PUNCT
fbem-17285	121	39	mouth	mouth	NOUN
fbem-17285	121	40	.	.	PUNCT
fbem-17285	122	1	research	research	NOUN
fbem-17285	122	2	shows	show	VERB
fbem-17285	122	3	that	that	SCONJ
fbem-17285	122	4	consumers	consumer	NOUN
fbem-17285	122	5	are	be	AUX
fbem-17285	122	6	not	not	PART
fbem-17285	122	7	always	always	ADV
fbem-17285	122	8	inclined	inclined	ADJ
fbem-17285	122	9	to	to	PART
fbem-17285	122	10	spread	spread	VERB
fbem-17285	122	11	negative	negative	ADJ
fbem-17285	122	12	word	word	NOUN
fbem-17285	122	13	-	-	PUNCT
fbem-17285	122	14	of	of	ADP
fbem-17285	122	15	-	-	PUNCT
fbem-17285	122	16	mouth	mouth	NOUN
fbem-17285	122	17	,	,	PUNCT
fbem-17285	122	18	and	and	CCONJ
fbem-17285	122	19	brand	brand	NOUN
fbem-17285	122	20	promotion	promotion	NOUN
fbem-17285	122	21	has	have	VERB
fbem-17285	122	22	an	an	DET
fbem-17285	122	23	inhibitory	inhibitory	ADJ
fbem-17285	122	24	effect	effect	NOUN
fbem-17285	122	25	on	on	ADP
fbem-17285	122	26	negative	negative	ADJ
fbem-17285	122	27	word	word	NOUN
fbem-17285	122	28	-	-	PUNCT
fbem-17285	122	29	of	of	ADP
fbem-17285	122	30	-	-	PUNCT
fbem-17285	122	31	mouth	mouth	NOUN
fbem-17285	122	32	.	.	PUNCT
fbem-17285	123	1	the	the	DET
fbem-17285	123	2	conclusion	conclusion	NOUN
fbem-17285	123	3	further	far	ADV
fbem-17285	123	4	enriches	enrich	VERB
fbem-17285	123	5	the	the	DET
fbem-17285	123	6	theory	theory	NOUN
fbem-17285	123	7	of	of	ADP
fbem-17285	123	8	word	word	NOUN
fbem-17285	123	9	-	-	PUNCT
fbem-17285	123	10	of	of	ADP
fbem-17285	123	11	-	-	PUNCT
fbem-17285	123	12	mouth	mouth	NOUN
fbem-17285	123	13	communication	communication	NOUN
fbem-17285	123	14	and	and	CCONJ
fbem-17285	123	15	promotes	promote	VERB
fbem-17285	123	16	the	the	DET
fbem-17285	123	17	localization	localization	NOUN
fbem-17285	123	18	of	of	ADP
fbem-17285	123	19	word	word	NOUN
fbem-17285	123	20	-	-	PUNCT
fbem-17285	123	21	of	of	ADP
fbem-17285	123	22	-	-	PUNCT
fbem-17285	123	23	mouth	mouth	NOUN
fbem-17285	123	24	research	research	NOUN
fbem-17285	123	25	.	.	PUNCT
fbem-17285	124	1	5.3	5.3	NUM
fbem-17285	124	2	.	.	PUNCT
fbem-17285	124	3	practical	practical	ADJ
fbem-17285	124	4	inspiration	inspiration	NOUN
fbem-17285	124	5	in	in	ADP
fbem-17285	124	6	the	the	DET
fbem-17285	124	7	internet	internet	NOUN
fbem-17285	124	8	economy	economy	NOUN
fbem-17285	124	9	era	era	NOUN
fbem-17285	124	10	,	,	PUNCT
fbem-17285	124	11	effective	effective	ADJ
fbem-17285	124	12	use	use	NOUN
fbem-17285	124	13	of	of	ADP
fbem-17285	124	14	online	online	ADJ
fbem-17285	124	15	wordof	wordof	NOUN
fbem-17285	124	16	-	-	PUNCT
fbem-17285	124	17	mouth	mouth	NOUN
fbem-17285	124	18	has	have	AUX
fbem-17285	124	19	become	become	VERB
fbem-17285	124	20	one	one	NUM
fbem-17285	124	21	of	of	ADP
fbem-17285	124	22	the	the	DET
fbem-17285	124	23	winning	win	VERB
fbem-17285	124	24	strategies	strategy	NOUN
fbem-17285	124	25	for	for	ADP
fbem-17285	124	26	corporate	corporate	ADJ
fbem-17285	124	27	online	online	ADJ
fbem-17285	124	28	marketing	marketing	NOUN
fbem-17285	124	29	.	.	PUNCT
fbem-17285	125	1	this	this	DET
fbem-17285	125	2	article	article	NOUN
fbem-17285	125	3	(	(	PUNCT
fbem-17285	125	4	1	1	X
fbem-17285	125	5	)	)	PUNCT
fbem-17285	125	6	enhances	enhance	VERB
fbem-17285	125	7	the	the	DET
fbem-17285	125	8	brand	brand	NOUN
fbem-17285	125	9	image	image	NOUN
fbem-17285	125	10	and	and	CCONJ
fbem-17285	125	11	connects	connect	VERB
fbem-17285	125	12	the	the	DET
fbem-17285	125	13	product	product	NOUN
fbem-17285	125	14	brand	brand	NOUN
fbem-17285	125	15	image	image	NOUN
fbem-17285	125	16	with	with	ADP
fbem-17285	125	17	the	the	DET
fbem-17285	125	18	consumer	consumer	NOUN
fbem-17285	125	19	's	's	PART
fbem-17285	125	20	personal	personal	ADJ
fbem-17285	125	21	image	image	NOUN
fbem-17285	125	22	.	.	PUNCT
fbem-17285	126	1	under	under	ADP
fbem-17285	126	2	the	the	DET
fbem-17285	126	3	motivation	motivation	NOUN
fbem-17285	126	4	of	of	ADP
fbem-17285	126	5	consumers	consumer	NOUN
fbem-17285	126	6	'	'	PART
fbem-17285	126	7	personal	personal	ADJ
fbem-17285	126	8	image	image	NOUN
fbem-17285	126	9	modification	modification	NOUN
fbem-17285	126	10	,	,	PUNCT
fbem-17285	126	11	consumers	consumer	NOUN
fbem-17285	126	12	will	will	AUX
fbem-17285	126	13	purchase	purchase	VERB
fbem-17285	126	14	and	and	CCONJ
fbem-17285	126	15	promote	promote	VERB
fbem-17285	126	16	brand	brand	NOUN
fbem-17285	126	17	products	product	NOUN
fbem-17285	126	18	;	;	PUNCT
fbem-17285	126	19	(	(	PUNCT
fbem-17285	126	20	2	2	X
fbem-17285	126	21	)	)	PUNCT
fbem-17285	126	22	use	use	NOUN
fbem-17285	126	23	face	face	NOUN
fbem-17285	126	24	perception	perception	NOUN
fbem-17285	126	25	to	to	PART
fbem-17285	126	26	maximize	maximize	VERB
fbem-17285	126	27	word	word	NOUN
fbem-17285	126	28	-	-	PUNCT
fbem-17285	126	29	of	of	ADP
fbem-17285	126	30	-	-	PUNCT
fbem-17285	126	31	mouth	mouth	NOUN
fbem-17285	126	32	communication	communication	NOUN
fbem-17285	126	33	.	.	PUNCT
fbem-17285	127	1	positive	positive	ADJ
fbem-17285	127	2	word	word	NOUN
fbem-17285	127	3	-	-	PUNCT
fbem-17285	127	4	of	of	ADP
fbem-17285	127	5	-	-	PUNCT
fbem-17285	127	6	mouth	mouth	NOUN
fbem-17285	127	7	communication	communication	NOUN
fbem-17285	127	8	for	for	ADP
fbem-17285	127	9	high	high	ADJ
fbem-17285	127	10	-	-	PUNCT
fbem-17285	127	11	end	end	NOUN
fbem-17285	127	12	brands	brand	NOUN
fbem-17285	127	13	is	be	AUX
fbem-17285	127	14	a	a	DET
fbem-17285	127	15	matter	matter	NOUN
fbem-17285	127	16	of	of	ADP
fbem-17285	127	17	gaining	gain	VERB
fbem-17285	127	18	face	face	NOUN
fbem-17285	127	19	.	.	PUNCT
fbem-17285	128	1	enterprises	enterprise	NOUN
fbem-17285	128	2	must	must	AUX
fbem-17285	128	3	not	not	PART
fbem-17285	128	4	only	only	ADV
fbem-17285	128	5	improve	improve	VERB
fbem-17285	128	6	product	product	NOUN
fbem-17285	128	7	satisfaction	satisfaction	NOUN
fbem-17285	128	8	,	,	PUNCT
fbem-17285	128	9	but	but	CCONJ
fbem-17285	128	10	also	also	ADV
fbem-17285	128	11	make	make	VERB
fbem-17285	128	12	users	user	NOUN
fbem-17285	128	13	feel	feel	VERB
fbem-17285	128	14	conspicuous	conspicuous	ADJ
fbem-17285	128	15	achievements	achievement	NOUN
fbem-17285	128	16	and	and	CCONJ
fbem-17285	128	17	the	the	DET
fbem-17285	128	18	envy	envy	NOUN
fbem-17285	128	19	of	of	ADP
fbem-17285	128	20	others	other	NOUN
fbem-17285	128	21	through	through	ADP
fbem-17285	128	22	publicity	publicity	NOUN
fbem-17285	128	23	,	,	PUNCT
fbem-17285	128	24	thereby	thereby	ADV
fbem-17285	128	25	increasing	increase	VERB
fbem-17285	128	26	the	the	DET
fbem-17285	128	27	psychology	psychology	NOUN
fbem-17285	128	28	of	of	ADP
fbem-17285	128	29	gaining	gain	VERB
fbem-17285	128	30	face	face	NOUN
fbem-17285	128	31	.	.	PUNCT
fbem-17285	129	1	5.4	5.4	NUM
fbem-17285	129	2	.	.	PUNCT
fbem-17285	129	3	research	research	NOUN
fbem-17285	129	4	limitations	limitation	NOUN
fbem-17285	129	5	and	and	CCONJ
fbem-17285	129	6	prospects	prospect	NOUN
fbem-17285	129	7	first	first	ADV
fbem-17285	129	8	of	of	ADP
fbem-17285	129	9	all	all	PRON
fbem-17285	129	10	,	,	PUNCT
fbem-17285	129	11	this	this	DET
fbem-17285	129	12	article	article	NOUN
fbem-17285	129	13	explores	explore	VERB
fbem-17285	129	14	the	the	DET
fbem-17285	129	15	relationship	relationship	NOUN
fbem-17285	129	16	between	between	ADP
fbem-17285	129	17	satisfaction	satisfaction	NOUN
fbem-17285	129	18	and	and	CCONJ
fbem-17285	129	19	word	word	NOUN
fbem-17285	129	20	-	-	PUNCT
fbem-17285	129	21	of	of	ADP
fbem-17285	129	22	-	-	PUNCT
fbem-17285	129	23	mouth	mouth	NOUN
fbem-17285	129	24	communication	communication	NOUN
fbem-17285	129	25	intention	intention	NOUN
fbem-17285	129	26	under	under	ADP
fbem-17285	129	27	high	high	ADJ
fbem-17285	129	28	-	-	PUNCT
fbem-17285	129	29	end	end	NOUN
fbem-17285	129	30	brands	brand	NOUN
fbem-17285	129	31	and	and	CCONJ
fbem-17285	129	32	ordinary	ordinary	ADJ
fbem-17285	129	33	brands	brand	NOUN
fbem-17285	129	34	.	.	PUNCT
fbem-17285	130	1	here	here	ADV
fbem-17285	130	2	,	,	PUNCT
fbem-17285	130	3	the	the	DET
fbem-17285	130	4	classification	classification	NOUN
fbem-17285	130	5	of	of	ADP
fbem-17285	130	6	brand	brand	NOUN
fbem-17285	130	7	attributes	attribute	NOUN
fbem-17285	130	8	only	only	ADV
fbem-17285	130	9	discusses	discuss	VERB
fbem-17285	130	10	the	the	DET
fbem-17285	130	11	level	level	NOUN
fbem-17285	130	12	of	of	ADP
fbem-17285	130	13	brand	brand	NOUN
fbem-17285	130	14	status	status	NOUN
fbem-17285	130	15	.	.	PUNCT
fbem-17285	131	1	in	in	ADP
fbem-17285	131	2	the	the	DET
fbem-17285	131	3	later	later	ADJ
fbem-17285	131	4	stage	stage	NOUN
fbem-17285	131	5	,	,	PUNCT
fbem-17285	131	6	other	other	ADJ
fbem-17285	131	7	brand	brand	NOUN
fbem-17285	131	8	attributes	attribute	NOUN
fbem-17285	131	9	and	and	CCONJ
fbem-17285	131	10	their	their	PRON
fbem-17285	131	11	common	common	ADJ
fbem-17285	131	12	characteristics	characteristic	NOUN
fbem-17285	131	13	can	can	AUX
fbem-17285	131	14	be	be	AUX
fbem-17285	131	15	studied	study	VERB
fbem-17285	131	16	;	;	PUNCT
fbem-17285	131	17	secondly	secondly	ADV
fbem-17285	131	18	this	this	DET
fbem-17285	131	19	article	article	NOUN
fbem-17285	131	20	only	only	ADV
fbem-17285	131	21	discusses	discuss	VERB
fbem-17285	131	22	face	face	VERB
fbem-17285	131	23	perception	perception	NOUN
fbem-17285	131	24	from	from	ADP
fbem-17285	131	25	the	the	DET
fbem-17285	131	26	perspective	perspective	NOUN
fbem-17285	131	27	of	of	ADP
fbem-17285	131	28	gain	gain	NOUN
fbem-17285	131	29	and	and	CCONJ
fbem-17285	131	30	loss	loss	NOUN
fbem-17285	131	31	of	of	ADP
fbem-17285	131	32	face	face	NOUN
fbem-17285	131	33	.	.	PUNCT
fbem-17285	132	1	face	face	NOUN
fbem-17285	132	2	also	also	ADV
fbem-17285	132	3	has	have	VERB
fbem-17285	132	4	other	other	ADJ
fbem-17285	132	5	face	face	NOUN
fbem-17285	132	6	dimensions	dimension	NOUN
fbem-17285	132	7	such	such	ADJ
fbem-17285	132	8	as	as	ADP
fbem-17285	132	9	moral	moral	ADJ
fbem-17285	132	10	face	face	NOUN
fbem-17285	132	11	,	,	PUNCT
fbem-17285	132	12	talent	talent	NOUN
fbem-17285	132	13	face	face	NOUN
fbem-17285	132	14	,	,	PUNCT
fbem-17285	132	15	interpersonal	interpersonal	ADJ
fbem-17285	132	16	face	face	NOUN
fbem-17285	132	17	,	,	PUNCT
fbem-17285	132	18	etc	etc	X
fbem-17285	132	19	.	.	X
fbem-17285	132	20	later	later	ADV
fbem-17285	132	21	we	we	PRON
fbem-17285	132	22	can	can	AUX
fbem-17285	132	23	explore	explore	VERB
fbem-17285	132	24	face	face	NOUN
fbem-17285	132	25	perception	perception	NOUN
fbem-17285	132	26	based	base	VERB
fbem-17285	132	27	on	on	ADP
fbem-17285	132	28	the	the	DET
fbem-17285	132	29	undiscussed	undiscussed	ADJ
fbem-17285	132	30	face	face	NOUN
fbem-17285	132	31	dimensions	dimension	NOUN
fbem-17285	132	32	.	.	PUNCT
fbem-17285	133	1	finally	finally	ADV
fbem-17285	133	2	,	,	PUNCT
fbem-17285	133	3	in	in	ADP
fbem-17285	133	4	the	the	DET
fbem-17285	133	5	selection	selection	NOUN
fbem-17285	133	6	of	of	ADP
fbem-17285	133	7	antecedent	antecedent	NOUN
fbem-17285	133	8	variables	variable	NOUN
fbem-17285	133	9	,	,	PUNCT
fbem-17285	133	10	this	this	DET
fbem-17285	133	11	article	article	NOUN
fbem-17285	133	12	examines	examine	VERB
fbem-17285	133	13	the	the	DET
fbem-17285	133	14	relationship	relationship	NOUN
fbem-17285	133	15	between	between	ADP
fbem-17285	133	16	customer	customer	NOUN
fbem-17285	133	17	satisfaction	satisfaction	NOUN
fbem-17285	133	18	and	and	CCONJ
fbem-17285	133	19	face	face	VERB
fbem-17285	133	20	perception	perception	NOUN
fbem-17285	133	21	and	and	CCONJ
fbem-17285	133	22	word	word	NOUN
fbem-17285	133	23	-	-	PUNCT
fbem-17285	133	24	of	of	ADP
fbem-17285	133	25	-	-	PUNCT
fbem-17285	133	26	mouth	mouth	NOUN
fbem-17285	133	27	communication	communication	NOUN
fbem-17285	133	28	.	.	PUNCT
fbem-17285	134	1	in	in	ADP
fbem-17285	134	2	fact	fact	NOUN
fbem-17285	134	3	,	,	PUNCT
fbem-17285	134	4	there	there	PRON
fbem-17285	134	5	are	be	VERB
fbem-17285	134	6	other	other	ADJ
fbem-17285	134	7	antecedent	antecedent	NOUN
fbem-17285	134	8	variables	variable	NOUN
fbem-17285	134	9	that	that	PRON
fbem-17285	134	10	affect	affect	VERB
fbem-17285	134	11	it	it	PRON
fbem-17285	134	12	.	.	PUNCT
fbem-17285	135	1	references	reference	NOUN
fbem-17285	135	2	[	[	X
fbem-17285	135	3	1	1	NUM
fbem-17285	135	4	]	]	X
fbem-17285	135	5	dong	dong	PROPN
fbem-17285	135	6	,	,	PUNCT
fbem-17285	135	7	d.	d.	PROPN
fbem-17285	135	8	h.	h.	PROPN
fbem-17285	135	9	,	,	PUNCT
fbem-17285	135	10	&	&	CCONJ
fbem-17285	135	11	liu	liu	PROPN
fbem-17285	135	12	,	,	PUNCT
fbem-17285	135	13	y.	y.	PROPN
fbem-17285	135	14	(	(	PUNCT
fbem-17285	135	15	2012	2012	NUM
fbem-17285	135	16	)	)	PUNCT
fbem-17285	135	17	.	.	PUNCT
fbem-17285	136	1	contrast	contrast	VERB
fbem-17285	136	2	analysis	analysis	NOUN
fbem-17285	136	3	of	of	ADP
fbem-17285	136	4	word	word	NOUN
fbem-17285	136	5	-	-	PUNCT
fbem-17285	136	6	ofmouth	ofmouth	ADJ
fbem-17285	136	7	,	,	PUNCT
fbem-17285	136	8	internet	internet	NOUN
fbem-17285	136	9	word	word	NOUN
fbem-17285	136	10	of	of	ADP
fbem-17285	136	11	mouth	mouth	NOUN
fbem-17285	136	12	and	and	CCONJ
fbem-17285	136	13	word	word	NOUN
fbem-17285	136	14	-	-	PUNCT
fbem-17285	136	15	of	of	ADP
fbem-17285	136	16	-	-	PUNCT
fbem-17285	136	17	mouse	mouse	NOUN
fbem-17285	136	18	.	.	PUNCT
fbem-17285	137	1	chinese	chinese	ADJ
fbem-17285	137	2	journal	journal	PROPN
fbem-17285	137	3	of	of	ADP
fbem-17285	137	4	management	management	NOUN
fbem-17285	137	5	(	(	PUNCT
fbem-17285	137	6	03	03	NUM
fbem-17285	137	7	)	)	PUNCT
fbem-17285	137	8	,	,	PUNCT
fbem-17285	137	9	doi	doi	X
fbem-17285	137	10	：	：	PUNCT
fbem-17285	137	11	428436.10.3969	428436.10.3969	NUM
fbem-17285	137	12	/	/	SYM
fbem-17285	137	13	j.issn.1672	j.issn.1672	NOUN
fbem-17285	137	14	-	-	PUNCT
fbem-17285	137	15	884x.2012.03.017	884x.2012.03.017	NUM
fbem-17285	138	1	[	[	X
fbem-17285	138	2	2	2	NUM
fbem-17285	138	3	]	]	PUNCT
fbem-17285	138	4	richins	richin	NOUN
fbem-17285	138	5	,	,	PUNCT
fbem-17285	138	6	m.	m.	NOUN
fbem-17285	138	7	l.	l.	PROPN
fbem-17285	138	8	(	(	PUNCT
fbem-17285	138	9	1983	1983	NUM
fbem-17285	138	10	)	)	PUNCT
fbem-17285	138	11	.	.	PUNCT
fbem-17285	139	1	negative	negative	ADJ
fbem-17285	139	2	word	word	NOUN
fbem-17285	139	3	-	-	PUNCT
fbem-17285	139	4	of	of	ADP
fbem-17285	139	5	-	-	PUNCT
fbem-17285	139	6	mouth	mouth	NOUN
fbem-17285	139	7	by	by	ADP
fbem-17285	139	8	dissatisfied	dissatisfied	ADJ
fbem-17285	139	9	consumers	consumer	NOUN
fbem-17285	139	10	:	:	PUNCT
fbem-17285	139	11	a	a	DET
fbem-17285	139	12	pilot	pilot	NOUN
fbem-17285	139	13	study	study	NOUN
fbem-17285	139	14	.	.	PUNCT
fbem-17285	140	1	journal	journal	NOUN
fbem-17285	140	2	of	of	ADP
fbem-17285	140	3	marketing	marketing	NOUN
fbem-17285	140	4	,	,	PUNCT
fbem-17285	140	5	47(1	47(1	NUM
fbem-17285	140	6	)	)	PUNCT
fbem-17285	140	7	,	,	PUNCT
fbem-17285	140	8	68	68	NUM
fbem-17285	140	9	-	-	SYM
fbem-17285	140	10	78	78	NUM
fbem-17285	140	11	.	.	PUNCT
fbem-17285	141	1	https://doi.org/10.1177/002224298304700	https://doi.org/10.1177/002224298304700	NOUN
fbem-17285	142	1	[	[	X
fbem-17285	142	2	3	3	NUM
fbem-17285	142	3	]	]	SYM
fbem-17285	142	4	derbaix	derbaix	NOUN
fbem-17285	142	5	,	,	PUNCT
fbem-17285	142	6	c.	c.	PROPN
fbem-17285	142	7	,	,	PUNCT
fbem-17285	142	8	&	&	CCONJ
fbem-17285	142	9	vanhamme	vanhamme	PROPN
fbem-17285	142	10	,	,	PUNCT
fbem-17285	142	11	j.	j.	PROPN
fbem-17285	142	12	(	(	PUNCT
fbem-17285	142	13	2003	2003	NUM
fbem-17285	142	14	)	)	PUNCT
fbem-17285	142	15	.	.	PUNCT
fbem-17285	143	1	inducing	induce	VERB
fbem-17285	143	2	word	word	NOUN
fbem-17285	143	3	-	-	PUNCT
fbem-17285	143	4	of	of	ADP
fbem-17285	143	5	-	-	PUNCT
fbem-17285	143	6	mouth	mouth	NOUN
fbem-17285	143	7	by	by	ADP
fbem-17285	143	8	eliciting	elicit	VERB
fbem-17285	143	9	surprise	surprise	NOUN
fbem-17285	143	10	–	–	PUNCT
fbem-17285	143	11	a	a	DET
fbem-17285	143	12	pilot	pilot	NOUN
fbem-17285	143	13	investigation	investigation	NOUN
fbem-17285	143	14	.	.	PUNCT
fbem-17285	144	1	journal	journal	NOUN
fbem-17285	144	2	of	of	ADP
fbem-17285	144	3	economic	economic	ADJ
fbem-17285	144	4	psychology	psychology	NOUN
fbem-17285	144	5	,	,	PUNCT
fbem-17285	144	6	24(1	24(1	NUM
fbem-17285	144	7	)	)	PUNCT
fbem-17285	144	8	,	,	PUNCT
fbem-17285	144	9	99	99	NUM
fbem-17285	144	10	-	-	SYM
fbem-17285	144	11	116	116	NUM
fbem-17285	144	12	.	.	PUNCT
fbem-17285	145	1	https://doi.org/10.1016/s01674870(02)00157-5	https://doi.org/10.1016/s01674870(02)00157-5	NOUN
fbem-17285	146	1	[	[	X
fbem-17285	146	2	4	4	NUM
fbem-17285	146	3	]	]	SYM
fbem-17285	146	4	miltgen	miltgen	PROPN
fbem-17285	146	5	,	,	PUNCT
fbem-17285	146	6	c.	c.	PROPN
fbem-17285	146	7	l.	l.	PROPN
fbem-17285	146	8	,	,	PUNCT
fbem-17285	146	9	&	&	CCONJ
fbem-17285	146	10	peyrat	peyrat	PROPN
fbem-17285	146	11	-	-	PUNCT
fbem-17285	146	12	guillard	guillard	PROPN
fbem-17285	146	13	,	,	PUNCT
fbem-17285	146	14	d.	d.	PROPN
fbem-17285	146	15	(	(	PUNCT
fbem-17285	146	16	2014	2014	NUM
fbem-17285	146	17	)	)	PUNCT
fbem-17285	146	18	.	.	PUNCT
fbem-17285	147	1	cultural	cultural	ADJ
fbem-17285	147	2	and	and	CCONJ
fbem-17285	147	3	generational	generational	ADJ
fbem-17285	147	4	influences	influence	NOUN
fbem-17285	147	5	on	on	ADP
fbem-17285	147	6	privacy	privacy	NOUN
fbem-17285	147	7	concerns	concern	NOUN
fbem-17285	147	8	:	:	PUNCT
fbem-17285	147	9	a	a	DET
fbem-17285	147	10	qualitative	qualitative	ADJ
fbem-17285	147	11	study	study	NOUN
fbem-17285	147	12	in	in	ADP
fbem-17285	147	13	seven	seven	NUM
fbem-17285	147	14	european	european	ADJ
fbem-17285	147	15	countries	country	NOUN
fbem-17285	147	16	.	.	PUNCT
fbem-17285	148	1	european	european	PROPN
fbem-17285	148	2	journal	journal	PROPN
fbem-17285	148	3	of	of	ADP
fbem-17285	148	4	information	information	NOUN
fbem-17285	148	5	systems	system	NOUN
fbem-17285	148	6	,	,	PUNCT
fbem-17285	148	7	23(2	23(2	NOUN
fbem-17285	148	8	)	)	PUNCT
fbem-17285	148	9	,	,	PUNCT
fbem-17285	148	10	103	103	NUM
fbem-17285	148	11	-	-	SYM
fbem-17285	148	12	125	125	NUM
fbem-17285	148	13	.	.	PUNCT
fbem-17285	149	1	https://doi.org/10.1057/ejis.2013.17	https://doi.org/10.1057/ejis.2013.17	X
fbem-17285	150	1	[	[	X
fbem-17285	150	2	5	5	NUM
fbem-17285	150	3	]	]	X
fbem-17285	150	4	james	james	PROPN
fbem-17285	150	5	,	,	PUNCT
fbem-17285	150	6	t.	t.	PROPN
fbem-17285	150	7	l.	l.	PROPN
fbem-17285	150	8	,	,	PUNCT
fbem-17285	150	9	wallace	wallace	PROPN
fbem-17285	150	10	,	,	PUNCT
fbem-17285	150	11	l.	l.	PROPN
fbem-17285	150	12	,	,	PUNCT
fbem-17285	150	13	warkentin	warkentin	PROPN
fbem-17285	150	14	,	,	PUNCT
fbem-17285	150	15	m.	m.	NOUN
fbem-17285	150	16	,	,	PUNCT
fbem-17285	150	17	kim	kim	PROPN
fbem-17285	150	18	,	,	PUNCT
fbem-17285	150	19	b.	b.	PROPN
fbem-17285	150	20	c.	c.	PROPN
fbem-17285	150	21	,	,	PUNCT
fbem-17285	150	22	&	&	CCONJ
fbem-17285	150	23	collignon	collignon	PROPN
fbem-17285	150	24	,	,	PUNCT
fbem-17285	150	25	s.	s.	PROPN
fbem-17285	150	26	e.	e.	PROPN
fbem-17285	150	27	(	(	PUNCT
fbem-17285	150	28	2017	2017	NUM
fbem-17285	150	29	)	)	PUNCT
fbem-17285	150	30	.	.	PUNCT
fbem-17285	151	1	exposing	expose	VERB
fbem-17285	151	2	others	other	NOUN
fbem-17285	151	3	’	’	PART
fbem-17285	151	4	information	information	NOUN
fbem-17285	151	5	on	on	ADP
fbem-17285	151	6	online	online	ADJ
fbem-17285	151	7	social	social	ADJ
fbem-17285	151	8	networks	network	NOUN
fbem-17285	151	9	(	(	PUNCT
fbem-17285	151	10	osns	osns	PROPN
fbem-17285	151	11	):	):	PUNCT
fbem-17285	151	12	perceived	perceive	VERB
fbem-17285	151	13	shared	share	VERB
fbem-17285	151	14	risk	risk	NOUN
fbem-17285	151	15	,	,	PUNCT
fbem-17285	151	16	its	its	PRON
fbem-17285	151	17	determinants	determinant	NOUN
fbem-17285	151	18	,	,	PUNCT
fbem-17285	151	19	and	and	CCONJ
fbem-17285	151	20	its	its	PRON
fbem-17285	151	21	influence	influence	NOUN
fbem-17285	151	22	on	on	ADP
fbem-17285	151	23	osn	osn	PROPN
fbem-17285	151	24	privacy	privacy	PROPN
fbem-17285	151	25	control	control	PROPN
fbem-17285	151	26	use	use	PROPN
fbem-17285	151	27	.	.	PUNCT
fbem-17285	152	1	information	information	NOUN
fbem-17285	152	2	&	&	CCONJ
fbem-17285	152	3	management	management	PROPN
fbem-17285	152	4	,	,	PUNCT
fbem-17285	152	5	54(7	54(7	NUM
fbem-17285	152	6	)	)	PUNCT
fbem-17285	152	7	,	,	PUNCT
fbem-17285	152	8	851	851	NUM
fbem-17285	152	9	-	-	SYM
fbem-17285	152	10	865	865	NUM
fbem-17285	152	11	.	.	PUNCT
fbem-17285	153	1	https://doi.org/10.1016/j.im.2017.01.001	https://doi.org/10.1016/j.im.2017.01.001	X
fbem-17285	154	1	[	[	X
fbem-17285	154	2	6	6	NUM
fbem-17285	154	3	]	]	PUNCT
fbem-17285	154	4	zhai	zhai	PROPN
fbem-17285	154	5	,	,	PUNCT
fbem-17285	154	6	x.	x.	PROPN
fbem-17285	154	7	w.	w.	PROPN
fbem-17285	154	8	(	(	PUNCT
fbem-17285	154	9	2006	2006	NUM
fbem-17285	154	10	)	)	PUNCT
fbem-17285	154	11	.	.	PUNCT
fbem-17285	155	1	review	review	NOUN
fbem-17285	155	2	of	of	ADP
fbem-17285	155	3	chinese	chinese	ADJ
fbem-17285	155	4	social	social	ADJ
fbem-17285	155	5	psychology	psychology	NOUN
fbem-17285	155	6	(	(	PUNCT
fbem-17285	155	7	second	second	ADJ
fbem-17285	155	8	series	series	NOUN
fbem-17285	155	9	)	)	PUNCT
fbem-17285	155	10	.	.	PUNCT
fbem-17285	156	1	beijing	beijing	PROPN
fbem-17285	156	2	social	social	PROPN
fbem-17285	156	3	sciences	sciences	PROPN
fbem-17285	156	4	academic	academic	ADJ
fbem-17285	156	5	press	press	NOUN
fbem-17285	156	6	,	,	PUNCT
fbem-17285	156	7	48	48	NUM
fbem-17285	156	8	-	-	SYM
fbem-17285	156	9	64	64	NUM
fbem-17285	157	1	[	[	X
fbem-17285	157	2	7	7	NUM
fbem-17285	157	3	]	]	X
fbem-17285	157	4	zhang	zhang	PROPN
fbem-17285	157	5	,	,	PUNCT
fbem-17285	157	6	x.	x.	PROPN
fbem-17285	157	7	a.	a.	PROPN
fbem-17285	157	8	(	(	PUNCT
fbem-17285	157	9	2012	2012	NUM
fbem-17285	157	10	)	)	PUNCT
fbem-17285	157	11	consciousness	consciousness	NOUN
fbem-17285	157	12	of	of	ADP
fbem-17285	157	13	social	social	ADJ
fbem-17285	157	14	face	face	NOUN
fbem-17285	157	15	and	and	CCONJ
fbem-17285	157	16	conspicuous	conspicuous	ADJ
fbem-17285	157	17	consumption	consumption	NOUN
fbem-17285	157	18	of	of	ADP
fbem-17285	157	19	luxury	luxury	NOUN
fbem-17285	157	20	products	product	NOUN
fbem-17285	157	21	in	in	ADP
fbem-17285	157	22	the	the	DET
fbem-17285	157	23	chinese	chinese	ADJ
fbem-17285	157	24	society	society	NOUN
fbem-17285	157	25	.	.	PUNCT
fbem-17285	158	1	journal	journal	NOUN
fbem-17285	158	2	of	of	ADP
fbem-17285	158	3	marketing	marketing	NOUN
fbem-17285	158	4	science	science	NOUN
fbem-17285	158	5	,	,	PUNCT
fbem-17285	158	6	8(1),76	8(1),76	NUM
fbem-17285	158	7	-	-	SYM
fbem-17285	158	8	94	94	NUM
fbem-17285	158	9	.	.	PUNCT
fbem-17285	159	1	http://www.jms.org.cn:8081/jms/en/y2012/v8/i1/76	http://www.jms.org.cn:8081/jms/en/y2012/v8/i1/76	INTJ
fbem-17285	160	1	[	[	X
fbem-17285	160	2	8	8	NUM
fbem-17285	160	3	]	]	X
fbem-17285	160	4	zheng	zheng	X
fbem-17285	160	5	,	,	PUNCT
fbem-17285	160	6	y.	y.	PROPN
fbem-17285	160	7	x.	x.	PROPN
fbem-17285	160	8	,	,	PUNCT
fbem-17285	160	9	&	&	CCONJ
fbem-17285	160	10	yuan	yuan	PROPN
fbem-17285	160	11	,	,	PUNCT
fbem-17285	160	12	s.	s.	PROPN
fbem-17285	160	13	f.	f.	PROPN
fbem-17285	160	14	(	(	PUNCT
fbem-17285	160	15	2009	2009	NUM
fbem-17285	160	16	)	)	PUNCT
fbem-17285	160	17	.	.	PUNCT
fbem-17285	161	1	the	the	DET
fbem-17285	161	2	traits	trait	NOUN
fbem-17285	161	3	and	and	CCONJ
fbem-17285	161	4	mechanism	mechanism	NOUN
fbem-17285	161	5	of	of	ADP
fbem-17285	161	6	chinese	chinese	ADJ
fbem-17285	161	7	consumers	consumer	NOUN
fbem-17285	161	8	’	’	PART
fbem-17285	161	9	conspicuous	conspicuous	ADJ
fbem-17285	161	10	purchase	purchase	NOUN
fbem-17285	161	11	behavior	behavior	NOUN
fbem-17285	161	12	—	—	PUNCT
fbem-17285	161	13	an	an	DET
fbem-17285	161	14	empirical	empirical	ADJ
fbem-17285	161	15	research	research	NOUN
fbem-17285	161	16	based	base	VERB
fbem-17285	161	17	on	on	ADP
fbem-17285	161	18	the	the	DET
fbem-17285	161	19	perspective	perspective	NOUN
fbem-17285	161	20	of	of	ADP
fbem-17285	161	21	reference	reference	NOUN
fbem-17285	161	22	group	group	NOUN
fbem-17285	161	23	.	.	PUNCT
fbem-17285	162	1	economic	economic	ADJ
fbem-17285	162	2	survey	survey	NOUN
fbem-17285	162	3	(	(	PUNCT
fbem-17285	162	4	02),115	02),115	PROPN
fbem-17285	162	5	-	-	SYM
fbem-17285	162	6	119	119	NUM
fbem-17285	162	7	.	.	PUNCT
fbem-17285	163	1	doi	doi	NOUN
fbem-17285	163	2	:	:	PUNCT
fbem-17285	163	3	10.15931	10.15931	NUM
fbem-17285	163	4	/	/	SYM
fbem-17285	163	5	j.cnki.10061096.2009.02.026	j.cnki.10061096.2009.02.026	PROPN
fbem-17285	164	1	[	[	X
fbem-17285	164	2	9	9	NUM
fbem-17285	164	3	]	]	X
fbem-17285	164	4	lai	lai	PROPN
fbem-17285	164	5	,	,	PUNCT
fbem-17285	164	6	s.	s.	PROPN
fbem-17285	164	7	q.	q.	PROPN
fbem-17285	164	8	,	,	PUNCT
fbem-17285	164	9	zheng	zheng	PROPN
fbem-17285	164	10	,	,	PUNCT
fbem-17285	164	11	x.	x.	PROPN
fbem-17285	164	12	t.	t.	PROPN
fbem-17285	164	13	,	,	PUNCT
fbem-17285	164	14	&	&	CCONJ
fbem-17285	164	15	zhang	zhang	PROPN
fbem-17285	164	16	,	,	PUNCT
fbem-17285	164	17	x.	x.	PROPN
fbem-17285	164	18	h.	h.	PROPN
fbem-17285	164	19	(	(	PUNCT
fbem-17285	164	20	2019	2019	NUM
fbem-17285	164	21	)	)	PUNCT
fbem-17285	164	22	.	.	PUNCT
fbem-17285	165	1	effect	effect	NOUN
fbem-17285	165	2	of	of	ADP
fbem-17285	165	3	mianzi	mianzi	ADJ
fbem-17285	165	4	psychology	psychology	NOUN
fbem-17285	165	5	on	on	ADP
fbem-17285	165	6	the	the	DET
fbem-17285	165	7	social	social	ADJ
fbem-17285	165	8	media	medium	NOUN
fbem-17285	165	9	users	user	NOUN
fbem-17285	165	10	’	’	PART
fbem-17285	165	11	ewom	ewom	NOUN
fbem-17285	165	12	communication	communication	NOUN
fbem-17285	165	13	.	.	PUNCT
fbem-17285	166	1	journal	journal	NOUN
fbem-17285	166	2	of	of	ADP
fbem-17285	166	3	information	information	NOUN
fbem-17285	166	4	resources	resource	NOUN
fbem-17285	166	5	management	management	NOUN
fbem-17285	166	6	(	(	PUNCT
fbem-17285	166	7	02	02	NUM
fbem-17285	166	8	)	)	PUNCT
fbem-17285	166	9	,	,	PUNCT
fbem-17285	166	10	77-84.doi	77-84.doi	NUM
fbem-17285	166	11	:	:	PUNCT
fbem-17285	166	12	10.13365	10.13365	NUM
fbem-17285	166	13	/	/	SYM
fbem-17285	166	14	j.jirm.2019.02.077	j.jirm.2019.02.077	PROPN
fbem-17285	167	1	[	[	X
fbem-17285	167	2	10	10	NUM
fbem-17285	167	3	]	]	X
fbem-17285	167	4	jiang	jiang	PROPN
fbem-17285	167	5	,	,	PUNCT
fbem-17285	167	6	c.	c.	PROPN
fbem-17285	167	7	f.	f.	PROPN
fbem-17285	167	8	(	(	PUNCT
fbem-17285	167	9	2008	2008	NUM
fbem-17285	167	10	)	)	PUNCT
fbem-17285	167	11	.	.	PUNCT
fbem-17285	168	1	mianzi	mianzi	PROPN
fbem-17285	168	2	,	,	PUNCT
fbem-17285	168	3	symbols	symbol	NOUN
fbem-17285	168	4	and	and	CCONJ
fbem-17285	168	5	consumption	consumption	NOUN
fbem-17285	168	6	.	.	PUNCT
fbem-17285	169	1	social	social	ADJ
fbem-17285	169	2	sciences	sciences	PROPN
fbem-17285	169	3	in	in	ADP
fbem-17285	169	4	guangxi	guangxi	PROPN
fbem-17285	169	5	(	(	PUNCT
fbem-17285	169	6	05	05	NUM
fbem-17285	169	7	)	)	PUNCT
fbem-17285	169	8	,	,	PUNCT
fbem-17285	169	9	72-75.doi	72-75.doi	NUM
fbem-17285	169	10	:	:	PUNCT
fbem-17285	169	11	10.3969	10.3969	NUM
fbem-17285	169	12	/	/	SYM
fbem-17285	169	13	j.issn.10046917.2008.05.017	j.issn.10046917.2008.05.017	PROPN
fbem-17285	170	1	[	[	X
fbem-17285	170	2	11	11	NUM
fbem-17285	170	3	]	]	X
fbem-17285	170	4	guo	guo	PROPN
fbem-17285	170	5	,	,	PUNCT
fbem-17285	170	6	x.	x.	PROPN
fbem-17285	170	7	l.	l.	PROPN
fbem-17285	170	8	,	,	PUNCT
fbem-17285	170	9	&	&	CCONJ
fbem-17285	170	10	lin	lin	PROPN
fbem-17285	170	11	,	,	PUNCT
fbem-17285	170	12	d.	d.	PROPN
fbem-17285	170	13	r.	r.	PROPN
fbem-17285	170	14	(	(	PUNCT
fbem-17285	170	15	2015	2015	NUM
fbem-17285	170	16	)	)	PUNCT
fbem-17285	170	17	.	.	PUNCT
fbem-17285	171	1	a	a	DET
fbem-17285	171	2	literature	literature	NOUN
fbem-17285	171	3	review	review	NOUN
fbem-17285	171	4	of	of	ADP
fbem-17285	171	5	face	face	NOUN
fbem-17285	171	6	consciousness	consciousness	NOUN
fbem-17285	171	7	and	and	CCONJ
fbem-17285	171	8	local	local	ADJ
fbem-17285	171	9	consumer	consumer	NOUN
fbem-17285	171	10	behavior	behavior	NOUN
fbem-17285	171	11	in	in	ADP
fbem-17285	171	12	china	china	PROPN
fbem-17285	171	13	.	.	PUNCT
fbem-17285	172	1	foreign	foreign	ADJ
fbem-17285	172	2	economics	economic	NOUN
fbem-17285	172	3	&	&	CCONJ
fbem-17285	172	4	management	management	PROPN
fbem-17285	172	5	(	(	PUNCT
fbem-17285	172	6	11	11	NUM
fbem-17285	172	7	)	)	PUNCT
fbem-17285	172	8	,	,	PUNCT
fbem-17285	172	9	63-71.doi	63-71.doi	NUM
fbem-17285	172	10	:	:	PUNCT
fbem-17285	172	11	10.16538	10.16538	NUM
fbem-17285	172	12	/	/	SYM
fbem-17285	172	13	j.cnki.fem.2015.11.006	j.cnki.fem.2015.11.006	ADJ
fbem-17285	172	14	[	[	X
fbem-17285	172	15	12	12	NUM
fbem-17285	172	16	]	]	PUNCT
fbem-17285	172	17	goffman	goffman	NOUN
fbem-17285	172	18	e.	e.	PROPN
fbem-17285	172	19	embarrassment	embarrassment	PROPN
fbem-17285	172	20	and	and	CCONJ
fbem-17285	172	21	social	social	ADJ
fbem-17285	172	22	organization[j	organization[j	PROPN
fbem-17285	172	23	]	]	PUNCT
fbem-17285	172	24	.	.	PUNCT
fbem-17285	173	1	american	american	PROPN
fbem-17285	173	2	journal	journal	PROPN
fbem-17285	173	3	of	of	ADP
fbem-17285	173	4	sociology	sociology	NOUN
fbem-17285	173	5	,	,	PUNCT
fbem-17285	173	6	1956	1956	NUM
fbem-17285	173	7	,	,	PUNCT
fbem-17285	173	8	62(3):264	62(3):264	NOUN
fbem-17285	173	9	-	-	SYM
fbem-17285	173	10	271	271	NUM
fbem-17285	173	11	.	.	PUNCT
fbem-17285	174	1	[	[	X
fbem-17285	174	2	13	13	NUM
fbem-17285	174	3	]	]	SYM
fbem-17285	174	4	brown	brown	NOUN
fbem-17285	174	5	p	p	X
fbem-17285	174	6	,	,	PUNCT
fbem-17285	174	7	levinson	levinson	PROPN
fbem-17285	174	8	s	s	PART
fbem-17285	174	9	c	c	PROPN
fbem-17285	174	10	,	,	PUNCT
fbem-17285	174	11	levinson	levinson	PROPN
fbem-17285	174	12	s	s	PROPN
fbem-17285	174	13	c.	c.	PROPN
fbem-17285	174	14	politeness	politeness	PROPN
fbem-17285	174	15	:	:	PUNCT
fbem-17285	174	16	some	some	DET
fbem-17285	174	17	universals	universal	NOUN
fbem-17285	174	18	in	in	ADP
fbem-17285	174	19	language	language	NOUN
fbem-17285	174	20	usage[m	usage[m	NOUN
fbem-17285	174	21	]	]	PUNCT
fbem-17285	174	22	.	.	PUNCT
fbem-17285	175	1	cambridge	cambridge	PROPN
fbem-17285	175	2	university	university	PROPN
fbem-17285	175	3	press	press	NOUN
fbem-17285	175	4	,	,	PUNCT
fbem-17285	175	5	1987	1987	NUM
fbem-17285	175	6	.	.	PUNCT
fbem-17285	176	1	[	[	X
fbem-17285	176	2	14	14	NUM
fbem-17285	176	3	]	]	X
fbem-17285	176	4	oliver	oliver	PROPN
fbem-17285	176	5	r	r	PROPN
fbem-17285	176	6	l.	l.	PROPN
fbem-17285	176	7	a	a	DET
fbem-17285	176	8	cognitive	cognitive	ADJ
fbem-17285	176	9	model	model	NOUN
fbem-17285	176	10	of	of	ADP
fbem-17285	176	11	the	the	DET
fbem-17285	176	12	antecedents	antecedent	NOUN
fbem-17285	176	13	and	and	CCONJ
fbem-17285	176	14	consequences	consequence	NOUN
fbem-17285	176	15	of	of	ADP
fbem-17285	176	16	satisfaction	satisfaction	NOUN
fbem-17285	176	17	decisions[j	decisions[j	PROPN
fbem-17285	176	18	]	]	PUNCT
fbem-17285	176	19	.	.	PUNCT
fbem-17285	177	1	journal	journal	PROPN
fbem-17285	177	2	of	of	ADP
fbem-17285	177	3	marketing	marketing	NOUN
fbem-17285	177	4	research	research	NOUN
fbem-17285	177	5	,	,	PUNCT
fbem-17285	177	6	1980	1980	NUM
fbem-17285	177	7	,	,	PUNCT
fbem-17285	177	8	17(4	17(4	NUM
fbem-17285	177	9	):	):	PUNCT
fbem-17285	177	10	460	460	NUM
fbem-17285	177	11	-	-	SYM
fbem-17285	177	12	469	469	NUM
fbem-17285	177	13	.	.	PUNCT
fbem-17285	178	1	[	[	X
fbem-17285	178	2	15	15	NUM
fbem-17285	178	3	]	]	X
fbem-17285	178	4	ranaweera	ranaweera	NOUN
fbem-17285	178	5	c	c	NOUN
fbem-17285	178	6	,	,	PUNCT
fbem-17285	178	7	prabhu	prabhu	PROPN
fbem-17285	178	8	j.	j.	PROPN
fbem-17285	178	9	on	on	ADP
fbem-17285	178	10	the	the	DET
fbem-17285	178	11	relative	relative	ADJ
fbem-17285	178	12	importance	importance	NOUN
fbem-17285	178	13	of	of	ADP
fbem-17285	178	14	customer	customer	NOUN
fbem-17285	178	15	satisfaction	satisfaction	NOUN
fbem-17285	178	16	and	and	CCONJ
fbem-17285	178	17	trust	trust	NOUN
fbem-17285	178	18	as	as	ADP
fbem-17285	178	19	determinants	determinant	NOUN
fbem-17285	178	20	of	of	ADP
fbem-17285	178	21	customer	customer	NOUN
fbem-17285	178	22	retention	retention	NOUN
fbem-17285	178	23	and	and	CCONJ
fbem-17285	178	24	positive	positive	ADJ
fbem-17285	178	25	word	word	NOUN
fbem-17285	178	26	of	of	ADP
fbem-17285	178	27	mouth[j	mouth[j	PROPN
fbem-17285	178	28	]	]	PUNCT
fbem-17285	178	29	.	.	PUNCT
fbem-17285	179	1	journal	journal	PROPN
fbem-17285	179	2	of	of	ADP
fbem-17285	179	3	targeting	targeting	NOUN
fbem-17285	179	4	,	,	PUNCT
fbem-17285	179	5	measurement	measurement	NOUN
fbem-17285	179	6	and	and	CCONJ
fbem-17285	179	7	analysis	analysis	NOUN
fbem-17285	179	8	for	for	ADP
fbem-17285	179	9	marketing	marketing	NOUN
fbem-17285	179	10	,	,	PUNCT
fbem-17285	179	11	2003	2003	NUM
fbem-17285	179	12	,	,	PUNCT
fbem-17285	179	13	12	12	NUM
fbem-17285	179	14	:	:	SYM
fbem-17285	179	15	82	82	NUM
fbem-17285	179	16	-	-	SYM
fbem-17285	179	17	90	90	NUM
fbem-17285	179	18	.	.	PUNCT
fbem-17285	180	1	[	[	X
fbem-17285	180	2	16	16	NUM
fbem-17285	180	3	]	]	PUNCT
fbem-17285	180	4	anderson	anderson	PROPN
fbem-17285	180	5	e	e	PROPN
fbem-17285	180	6	w.	w.	PROPN
fbem-17285	180	7	customer	customer	PROPN
fbem-17285	180	8	satisfaction	satisfaction	NOUN
fbem-17285	180	9	and	and	CCONJ
fbem-17285	180	10	word	word	NOUN
fbem-17285	180	11	of	of	ADP
fbem-17285	180	12	mouth[j	mouth[j	PROPN
fbem-17285	180	13	]	]	PUNCT
fbem-17285	180	14	.	.	PUNCT
fbem-17285	181	1	journal	journal	PROPN
fbem-17285	181	2	of	of	ADP
fbem-17285	181	3	service	service	NOUN
fbem-17285	181	4	research	research	NOUN
fbem-17285	181	5	,	,	PUNCT
fbem-17285	181	6	1998	1998	NUM
fbem-17285	181	7	,	,	PUNCT
fbem-17285	181	8	1(1	1(1	NUM
fbem-17285	181	9	):	):	PUNCT
fbem-17285	181	10	5	5	NUM
fbem-17285	181	11	-	-	SYM
fbem-17285	181	12	17	17	NUM
fbem-17285	181	13	.	.	PUNCT
fbem-17285	182	1	[	[	X
fbem-17285	182	2	17	17	NUM
fbem-17285	182	3	]	]	X
fbem-17285	182	4	jiao	jiao	PROPN
fbem-17285	182	5	,	,	PUNCT
fbem-17285	182	6	y.	y.	PROPN
fbem-17285	182	7	,	,	PUNCT
fbem-17285	182	8	&	&	CCONJ
fbem-17285	182	9	zhang	zhang	PROPN
fbem-17285	182	10	,	,	PUNCT
fbem-17285	182	11	x.	x.	PROPN
fbem-17285	182	12	(	(	PUNCT
fbem-17285	182	13	2014	2014	NUM
fbem-17285	182	14	)	)	PUNCT
fbem-17285	182	15	.	.	PUNCT
fbem-17285	183	1	research	research	NOUN
fbem-17285	183	2	on	on	ADP
fbem-17285	183	3	the	the	DET
fbem-17285	183	4	willingness	willingness	NOUN
fbem-17285	183	5	of	of	ADP
fbem-17285	183	6	luxury	luxury	NOUN
fbem-17285	183	7	consumers	consumer	NOUN
fbem-17285	183	8	to	to	PART
fbem-17285	183	9	spread	spread	VERB
fbem-17285	183	10	word	word	NOUN
fbem-17285	183	11	of	of	ADP
fbem-17285	183	12	mouth	mouth	NOUN
fbem-17285	183	13	—	—	PUNCT
fbem-17285	183	14	based	base	VERB
fbem-17285	183	15	on	on	ADP
fbem-17285	183	16	the	the	DET
fbem-17285	183	17	perspective	perspective	NOUN
fbem-17285	183	18	of	of	ADP
fbem-17285	183	19	income	income	NOUN
fbem-17285	183	20	differences	difference	NOUN
fbem-17285	183	21	.	.	PUNCT
fbem-17285	184	1	consumer	consumer	NOUN
fbem-17285	184	2	economics	economic	NOUN
fbem-17285	184	3	(	(	PUNCT
fbem-17285	184	4	02	02	NUM
fbem-17285	184	5	)	)	PUNCT
fbem-17285	184	6	,	,	PUNCT
fbem-17285	184	7	38-42.doi	38-42.doi	NUM
fbem-17285	184	8	:	:	PUNCT
fbem-17285	184	9	cnki	cnki	ADJ
fbem-17285	184	10	:	:	PUNCT
fbem-17285	184	11	sun	sun	NOUN
fbem-17285	184	12	:	:	PUNCT
fbem-17285	184	13	xfjy.0.2014	xfjy.0.2014	NOUN
fbem-17285	184	14	-	-	PUNCT
fbem-17285	184	15	02	02	NUM
fbem-17285	184	16	-	-	PUNCT
fbem-17285	184	17	009	009	NUM
fbem-17285	184	18	[	[	X
fbem-17285	184	19	18	18	NUM
fbem-17285	184	20	]	]	X
fbem-17285	184	21	sun	sun	NOUN
fbem-17285	184	22	,	,	PUNCT
fbem-17285	184	23	q.	q.	PROPN
fbem-17285	184	24	y.	y.	PROPN
fbem-17285	184	25	,	,	PUNCT
fbem-17285	184	26	&	&	CCONJ
fbem-17285	184	27	xu	xu	PROPN
fbem-17285	184	28	,	,	PUNCT
fbem-17285	184	29	j.	j.	PROPN
fbem-17285	184	30	(	(	PUNCT
fbem-17285	184	31	2019	2019	NUM
fbem-17285	184	32	)	)	PUNCT
fbem-17285	184	33	.	.	PUNCT
fbem-17285	185	1	research	research	NOUN
fbem-17285	185	2	on	on	ADP
fbem-17285	185	3	sharing	sharing	NOUN
fbem-17285	185	4	and	and	CCONJ
fbem-17285	185	5	showingoff	showingoff	NOUN
fbem-17285	185	6	motivations	motivation	NOUN
fbem-17285	185	7	of	of	ADP
fbem-17285	185	8	user	user	NOUN
fbem-17285	185	9	-	-	PUNCT
fbem-17285	185	10	generated	generate	VERB
fbem-17285	185	11	picture	picture	NOUN
fbem-17285	185	12	—	—	PUNCT
fbem-17285	185	13	an	an	DET
fbem-17285	185	14	empirical	empirical	NOUN
fbem-17285	185	15	based	base	VERB
fbem-17285	185	16	on	on	ADP
fbem-17285	185	17	hotel	hotel	NOUN
fbem-17285	185	18	industry	industry	NOUN
fbem-17285	185	19	.	.	PUNCT
fbem-17285	186	1	chinese	chinese	ADJ
fbem-17285	186	2	journal	journal	PROPN
fbem-17285	186	3	of	of	ADP
fbem-17285	186	4	management	management	NOUN
fbem-17285	186	5	(	(	PUNCT
fbem-17285	186	6	10),15331541	10),15331541	NUM
fbem-17285	186	7	.	.	PUNCT
fbem-17285	187	1	doi	doi	NOUN
fbem-17285	187	2	:	:	PUNCT
fbem-17285	187	3	cnki	cnki	ADJ
fbem-17285	187	4	:	:	PUNCT
fbem-17285	187	5	sun	sun	NOUN
fbem-17285	187	6	:	:	PUNCT
fbem-17285	187	7	glxb.0.2019	glxb.0.2019	X
fbem-17285	187	8	-	-	PUNCT
fbem-17285	187	9	10	10	NUM
fbem-17285	187	10	-	-	PUNCT
fbem-17285	187	11	012	012	NUM
fbem-17285	188	1	[	[	X
fbem-17285	188	2	19	19	NUM
fbem-17285	188	3	]	]	X
fbem-17285	188	4	liao	liao	PROPN
fbem-17285	188	5	j	j	PROPN
fbem-17285	188	6	,	,	PUNCT
fbem-17285	188	7	wang	wang	PROPN
fbem-17285	188	8	l.	l.	PROPN
fbem-17285	188	9	face	face	PROPN
fbem-17285	188	10	as	as	ADP
fbem-17285	188	11	a	a	DET
fbem-17285	188	12	mediator	mediator	NOUN
fbem-17285	188	13	of	of	ADP
fbem-17285	188	14	the	the	DET
fbem-17285	188	15	relationship	relationship	NOUN
fbem-17285	188	16	between	between	ADP
fbem-17285	188	17	material	material	NOUN
fbem-17285	188	18	value	value	NOUN
fbem-17285	188	19	and	and	CCONJ
fbem-17285	188	20	brand	brand	NOUN
fbem-17285	188	21	consciousness[j	consciousness[j	PROPN
fbem-17285	188	22	]	]	PUNCT
fbem-17285	188	23	.	.	PUNCT
fbem-17285	189	1	psychology	psychology	NOUN
fbem-17285	189	2	&	&	CCONJ
fbem-17285	189	3	marketing	marketing	PROPN
fbem-17285	189	4	,	,	PUNCT
fbem-17285	189	5	2009	2009	NUM
fbem-17285	189	6	,	,	PUNCT
fbem-17285	189	7	26(11	26(11	NUM
fbem-17285	189	8	):	):	PUNCT
fbem-17285	189	9	987	987	NUM
fbem-17285	189	10	-	-	SYM
fbem-17285	189	11	1001	1001	NUM
fbem-17285	189	12	.	.	PUNCT
fbem-17285	190	1	[	[	X
fbem-17285	190	2	20	20	NUM
fbem-17285	190	3	]	]	X
fbem-17285	190	4	wang	wang	PROPN
fbem-17285	190	5	,	,	PUNCT
fbem-17285	190	6	l.	l.	PROPN
fbem-17285	190	7	,	,	PUNCT
fbem-17285	190	8	&	&	CCONJ
fbem-17285	190	9	yang	yang	PROPN
fbem-17285	190	10	,	,	PUNCT
fbem-17285	190	11	y.	y.	PROPN
fbem-17285	190	12	q.	q.	PROPN
fbem-17285	190	13	(	(	PUNCT
fbem-17285	190	14	2015	2015	NUM
fbem-17285	190	15	)	)	PUNCT
fbem-17285	190	16	.	.	PUNCT
fbem-17285	191	1	the	the	DET
fbem-17285	191	2	influence	influence	NOUN
fbem-17285	191	3	of	of	ADP
fbem-17285	191	4	chinese	chinese	ADJ
fbem-17285	191	5	view	view	NOUN
fbem-17285	191	6	of	of	ADP
fbem-17285	191	7	face	face	NOUN
fbem-17285	191	8	on	on	ADP
fbem-17285	191	9	the	the	DET
fbem-17285	191	10	brand	brand	NOUN
fbem-17285	191	11	purchase	purchase	NOUN
fbem-17285	191	12	behavior	behavior	NOUN
fbem-17285	191	13	—	—	PUNCT
fbem-17285	191	14	the	the	DET
fbem-17285	191	15	moderating	moderate	VERB
fbem-17285	191	16	effects	effect	NOUN
fbem-17285	191	17	of	of	ADP
fbem-17285	191	18	the	the	DET
fbem-17285	191	19	gender	gender	NOUN
fbem-17285	191	20	.	.	PUNCT
fbem-17285	192	1	mathematics	mathematic	NOUN
fbem-17285	192	2	in	in	ADP
fbem-17285	192	3	practice	practice	NOUN
fbem-17285	192	4	and	and	CCONJ
fbem-17285	192	5	theory	theory	NOUN
fbem-17285	192	6	(	(	PUNCT
fbem-17285	192	7	22),26	22),26	NUM
fbem-17285	192	8	-	-	SYM
fbem-17285	192	9	34	34	NUM
fbem-17285	192	10	.	.	PUNCT
fbem-17285	193	1	doi	doi	NOUN
fbem-17285	193	2	:	:	PUNCT
fbem-17285	193	3	cnki	cnki	ADJ
fbem-17285	193	4	:	:	PUNCT
fbem-17285	193	5	sun	sun	NOUN
fbem-17285	193	6	:	:	PUNCT
fbem-17285	193	7	ssjs.0.2015	ssjs.0.2015	ADV
fbem-17285	193	8	-	-	PUNCT
fbem-17285	193	9	22	22	NUM
fbem-17285	193	10	-	-	PUNCT
fbem-17285	193	11	004	004	NUM
fbem-17285	194	1	[	[	X
fbem-17285	194	2	21	21	NUM
fbem-17285	194	3	]	]	X
fbem-17285	194	4	chaudhuri	chaudhuri	PROPN
fbem-17285	194	5	a.	a.	PROPN
fbem-17285	195	1	how	how	SCONJ
fbem-17285	195	2	brand	brand	NOUN
fbem-17285	195	3	reputation	reputation	NOUN
fbem-17285	195	4	affects	affect	VERB
fbem-17285	195	5	the	the	DET
fbem-17285	195	6	advertisingbrand	advertisingbrand	PROPN
fbem-17285	195	7	equity	equity	NOUN
fbem-17285	195	8	link[j	link[j	PROPN
fbem-17285	195	9	]	]	PUNCT
fbem-17285	195	10	.	.	PUNCT
fbem-17285	196	1	journal	journal	PROPN
fbem-17285	196	2	of	of	ADP
fbem-17285	196	3	advertising	advertising	NOUN
fbem-17285	196	4	research	research	NOUN
fbem-17285	196	5	,	,	PUNCT
fbem-17285	196	6	2002	2002	NUM
fbem-17285	196	7	,	,	PUNCT
fbem-17285	196	8	42(3	42(3	NUM
fbem-17285	196	9	):	):	PUNCT
fbem-17285	196	10	33	33	NUM
fbem-17285	196	11	-	-	SYM
fbem-17285	196	12	43	43	NUM
fbem-17285	196	13	.	.	PUNCT
fbem-17285	197	1	[	[	X
fbem-17285	197	2	22	22	NUM
fbem-17285	197	3	]	]	X
fbem-17285	197	4	song	song	NOUN
fbem-17285	197	5	,	,	PUNCT
fbem-17285	197	6	x.	x.	PROPN
fbem-17285	197	7	b.	b.	PROPN
fbem-17285	197	8	(	(	PUNCT
fbem-17285	197	9	2012	2012	NUM
fbem-17285	197	10	)	)	PUNCT
fbem-17285	197	11	.	.	PUNCT
fbem-17285	198	1	a	a	DET
fbem-17285	198	2	cross	cross	ADJ
fbem-17285	198	3	-	-	ADJ
fbem-17285	198	4	cultural	cultural	ADJ
fbem-17285	198	5	study	study	NOUN
fbem-17285	198	6	on	on	ADP
fbem-17285	198	7	the	the	DET
fbem-17285	198	8	effect	effect	NOUN
fbem-17285	198	9	of	of	ADP
fbem-17285	198	10	perceived	perceive	VERB
fbem-17285	198	11	face	face	NOUN
fbem-17285	198	12	on	on	ADP
fbem-17285	198	13	behavior	behavior	NOUN
fbem-17285	198	14	intention	intention	NOUN
fbem-17285	198	15	.	.	PUNCT
fbem-17285	199	1	frontiers	frontier	NOUN
fbem-17285	199	2	of	of	ADP
fbem-17285	199	3	science	science	NOUN
fbem-17285	199	4	and	and	CCONJ
fbem-17285	199	5	technology	technology	NOUN
fbem-17285	199	6	of	of	ADP
fbem-17285	199	7	engineering	engineering	NOUN
fbem-17285	199	8	management	management	NOUN
fbem-17285	199	9	(	(	PUNCT
fbem-17285	199	10	04),9	04),9	NUM
fbem-17285	199	11	-	-	SYM
fbem-17285	199	12	14	14	NUM
fbem-17285	199	13	.	.	PUNCT
fbem-17285	200	1	doi	doi	NOUN
fbem-17285	200	2	:	:	PUNCT
fbem-17285	200	3	10.3969	10.3969	NUM
fbem-17285	200	4	/	/	SYM
fbem-17285	200	5	j.issn.1003	j.issn.1003	NOUN
fbem-17285	200	6	-	-	NOUN
fbem-17285	200	7	5192.2012.04.002	5192.2012.04.002	NOUN
fbem-17285	200	8	[	[	X
fbem-17285	200	9	23	23	NUM
fbem-17285	200	10	]	]	PUNCT
fbem-17285	200	11	verplanken	verplanken	VERB
fbem-17285	200	12	b	b	PROPN
fbem-17285	200	13	,	,	PUNCT
fbem-17285	200	14	orbell	orbell	PROPN
fbem-17285	200	15	s.	s.	PROPN
fbem-17285	200	16	reflections	reflection	VERB
fbem-17285	200	17	on	on	ADP
fbem-17285	200	18	past	past	ADJ
fbem-17285	200	19	behavior	behavior	NOUN
fbem-17285	200	20	:	:	PUNCT
fbem-17285	200	21	a	a	DET
fbem-17285	200	22	self‐	self‐	VERB
fbem-17285	200	23	report	report	NOUN
fbem-17285	200	24	index	index	NOUN
fbem-17285	200	25	of	of	ADP
fbem-17285	200	26	habit	habit	NOUN
fbem-17285	200	27	strength	strength	NOUN
fbem-17285	200	28	1[j	1[j	NUM
fbem-17285	200	29	]	]	PUNCT
fbem-17285	200	30	.	.	PUNCT
fbem-17285	201	1	journal	journal	PROPN
fbem-17285	201	2	of	of	ADP
fbem-17285	201	3	applied	apply	VERB
fbem-17285	201	4	social	social	ADJ
fbem-17285	201	5	psychology	psychology	NOUN
fbem-17285	201	6	,	,	PUNCT
fbem-17285	201	7	2003	2003	NUM
fbem-17285	201	8	,	,	PUNCT
fbem-17285	201	9	33(6	33(6	NUM
fbem-17285	201	10	):	):	PUNCT
fbem-17285	201	11	1313	1313	NUM
fbem-17285	201	12	-	-	SYM
fbem-17285	201	13	1330	1330	NUM
fbem-17285	201	14	.	.	PUNCT