id sid tid token lemma pos fbem-18162 1 1 frontiers frontier NOUN fbem-18162 1 2 in in ADP fbem-18162 1 3 business business NOUN fbem-18162 1 4 , , PUNCT fbem-18162 1 5 economics economic NOUN fbem-18162 1 6 and and CCONJ fbem-18162 1 7 management management NOUN fbem-18162 1 8 issn issn PROPN fbem-18162 1 9 : : PUNCT fbem-18162 1 10 2766 2766 NUM fbem-18162 1 11 - - PUNCT fbem-18162 1 12 824x 824x NUM fbem-18162 1 13 | | ADJ fbem-18162 1 14 vol vol NOUN fbem-18162 1 15 . . PROPN fbem-18162 1 16 13 13 NUM fbem-18162 1 17 , , PUNCT fbem-18162 1 18 no no INTJ fbem-18162 1 19 . . NOUN fbem-18162 1 20 3 3 NUM fbem-18162 1 21 , , PUNCT fbem-18162 1 22 2024 2024 NUM fbem-18162 1 23 85 85 NUM fbem-18162 1 24 the the DET fbem-18162 1 25 impact impact NOUN fbem-18162 1 26 of of ADP fbem-18162 1 27 narrative narrative NOUN fbem-18162 1 28 perspectives perspective NOUN fbem-18162 1 29 and and CCONJ fbem-18162 1 30 emotional emotional ADJ fbem-18162 1 31 characteristics characteristic NOUN fbem-18162 1 32 on on ADP fbem-18162 1 33 user user NOUN fbem-18162 1 34 participation participation NOUN fbem-18162 1 35 in in ADP fbem-18162 1 36 short short ADJ fbem-18162 1 37 video video NOUN fbem-18162 1 38 advertisements advertisement NOUN fbem-18162 1 39 : : PUNCT fbem-18162 1 40 the the DET fbem-18162 1 41 regulatory regulatory ADJ fbem-18162 1 42 role role NOUN fbem-18162 1 43 of of ADP fbem-18162 1 44 product product NOUN fbem-18162 1 45 types type NOUN fbem-18162 1 46 shasha shasha VERB fbem-18162 1 47 wang wang PROPN fbem-18162 1 48 school school PROPN fbem-18162 1 49 of of ADP fbem-18162 1 50 economics economic NOUN fbem-18162 1 51 and and CCONJ fbem-18162 1 52 management management NOUN fbem-18162 1 53 , , PUNCT fbem-18162 1 54 chongqing chongqing PROPN fbem-18162 1 55 university university PROPN fbem-18162 1 56 of of ADP fbem-18162 1 57 posts post NOUN fbem-18162 1 58 and and CCONJ fbem-18162 1 59 telecommunications telecommunication NOUN fbem-18162 1 60 , , PUNCT fbem-18162 1 61 chongqing chongqe VERB fbem-18162 1 62 510000 510000 NUM fbem-18162 1 63 , , PUNCT fbem-18162 1 64 china china PROPN fbem-18162 1 65 abstract abstract PROPN fbem-18162 1 66 : : PUNCT fbem-18162 1 67 short short ADJ fbem-18162 1 68 video video NOUN fbem-18162 1 69 advertising advertising NOUN fbem-18162 1 70 is be AUX fbem-18162 1 71 an an DET fbem-18162 1 72 important important ADJ fbem-18162 1 73 channel channel NOUN fbem-18162 1 74 for for SCONJ fbem-18162 1 75 businesses business NOUN fbem-18162 1 76 to to PART fbem-18162 1 77 promote promote VERB fbem-18162 1 78 and and CCONJ fbem-18162 1 79 sell sell VERB fbem-18162 1 80 their their PRON fbem-18162 1 81 products product NOUN fbem-18162 1 82 . . PUNCT fbem-18162 2 1 therefore therefore ADV fbem-18162 2 2 , , PUNCT fbem-18162 2 3 studying study VERB fbem-18162 2 4 user user NOUN fbem-18162 2 5 engagement engagement NOUN fbem-18162 2 6 in in ADP fbem-18162 2 7 short short ADJ fbem-18162 2 8 video video NOUN fbem-18162 2 9 advertising advertising NOUN fbem-18162 2 10 is be AUX fbem-18162 2 11 of of ADP fbem-18162 2 12 great great ADJ fbem-18162 2 13 significance significance NOUN fbem-18162 2 14 in in ADP fbem-18162 2 15 helping help VERB fbem-18162 2 16 video video NOUN fbem-18162 2 17 authors author NOUN fbem-18162 2 18 and and CCONJ fbem-18162 2 19 brand brand NOUN fbem-18162 2 20 companies company NOUN fbem-18162 2 21 improve improve VERB fbem-18162 2 22 advertising advertising NOUN fbem-18162 2 23 effectiveness effectiveness NOUN fbem-18162 2 24 and and CCONJ fbem-18162 2 25 reduce reduce VERB fbem-18162 2 26 advertising advertising NOUN fbem-18162 2 27 costs cost NOUN fbem-18162 2 28 . . PUNCT fbem-18162 3 1 this this DET fbem-18162 3 2 article article NOUN fbem-18162 3 3 uses use VERB fbem-18162 3 4 theoretical theoretical ADJ fbem-18162 3 5 methods method NOUN fbem-18162 3 6 such such ADJ fbem-18162 3 7 as as ADP fbem-18162 3 8 narrative narrative ADJ fbem-18162 3 9 transportation transportation NOUN fbem-18162 3 10 theory theory NOUN fbem-18162 3 11 , , PUNCT fbem-18162 3 12 spss spss ADJ fbem-18162 3 13 statistical statistical ADJ fbem-18162 3 14 analysis analysis NOUN fbem-18162 3 15 , , PUNCT fbem-18162 3 16 python python NOUN fbem-18162 3 17 sentiment sentiment NOUN fbem-18162 3 18 analysis analysis NOUN fbem-18162 3 19 , , PUNCT fbem-18162 3 20 etc etc X fbem-18162 3 21 . . X fbem-18162 3 22 to to PART fbem-18162 3 23 study study VERB fbem-18162 3 24 the the DET fbem-18162 3 25 impact impact NOUN fbem-18162 3 26 of of ADP fbem-18162 3 27 narrative narrative NOUN fbem-18162 3 28 perspective perspective NOUN fbem-18162 3 29 and and CCONJ fbem-18162 3 30 emotional emotional ADJ fbem-18162 3 31 characteristics characteristic NOUN fbem-18162 3 32 on on ADP fbem-18162 3 33 user user NOUN fbem-18162 3 34 engagement engagement NOUN fbem-18162 3 35 , , PUNCT fbem-18162 3 36 as as ADV fbem-18162 3 37 well well ADV fbem-18162 3 38 as as ADP fbem-18162 3 39 the the DET fbem-18162 3 40 moderating moderate VERB fbem-18162 3 41 effect effect NOUN fbem-18162 3 42 of of ADP fbem-18162 3 43 product product NOUN fbem-18162 3 44 types type NOUN fbem-18162 3 45 . . PUNCT fbem-18162 4 1 keywords keyword NOUN fbem-18162 4 2 : : PUNCT fbem-18162 4 3 short short ADJ fbem-18162 4 4 video video NOUN fbem-18162 4 5 advertisements advertisement NOUN fbem-18162 4 6 ; ; PUNCT fbem-18162 4 7 consumer consumer NOUN fbem-18162 4 8 engagement engagement NOUN fbem-18162 4 9 behavior behavior NOUN fbem-18162 4 10 ; ; PUNCT fbem-18162 4 11 product product NOUN fbem-18162 4 12 - - PUNCT fbem-18162 4 13 type type NOUN fbem-18162 4 14 ; ; PUNCT fbem-18162 4 15 narrative narrative NOUN fbem-18162 4 16 perspective perspective NOUN fbem-18162 4 17 ; ; PUNCT fbem-18162 4 18 tiktok tiktok ADJ fbem-18162 4 19 . . PUNCT fbem-18162 5 1 1 1 X fbem-18162 5 2 . . X fbem-18162 6 1 introduction introduction NOUN fbem-18162 6 2 short short ADJ fbem-18162 6 3 videos video NOUN fbem-18162 6 4 can can AUX fbem-18162 6 5 effectively effectively ADV fbem-18162 6 6 attract attract VERB fbem-18162 6 7 user user NOUN fbem-18162 6 8 attention attention NOUN fbem-18162 6 9 and and CCONJ fbem-18162 6 10 are be AUX fbem-18162 6 11 widely widely ADV fbem-18162 6 12 used use VERB fbem-18162 6 13 for for ADP fbem-18162 6 14 entertainment entertainment NOUN fbem-18162 6 15 , , PUNCT fbem-18162 6 16 providing provide VERB fbem-18162 6 17 opportunities opportunity NOUN fbem-18162 6 18 for for SCONJ fbem-18162 6 19 businesses business NOUN fbem-18162 6 20 to to PART fbem-18162 6 21 promote promote VERB fbem-18162 6 22 products product NOUN fbem-18162 6 23 on on ADP fbem-18162 6 24 short short ADJ fbem-18162 6 25 video video NOUN fbem-18162 6 26 platforms platform NOUN fbem-18162 6 27 . . PUNCT fbem-18162 7 1 with with ADP fbem-18162 7 2 the the DET fbem-18162 7 3 booming booming ADJ fbem-18162 7 4 development development NOUN fbem-18162 7 5 of of ADP fbem-18162 7 6 short short ADJ fbem-18162 7 7 video video NOUN fbem-18162 7 8 advertising advertising NOUN fbem-18162 7 9 , , PUNCT fbem-18162 7 10 users user NOUN fbem-18162 7 11 are be AUX fbem-18162 7 12 increasingly increasingly ADV fbem-18162 7 13 valuing value VERB fbem-18162 7 14 the the DET fbem-18162 7 15 content content NOUN fbem-18162 7 16 characteristics characteristic NOUN fbem-18162 7 17 of of ADP fbem-18162 7 18 short short ADJ fbem-18162 7 19 video video NOUN fbem-18162 7 20 advertising advertising NOUN fbem-18162 7 21 . . PUNCT fbem-18162 8 1 in in ADP fbem-18162 8 2 online online ADJ fbem-18162 8 3 interaction interaction NOUN fbem-18162 8 4 , , PUNCT fbem-18162 8 5 users user NOUN fbem-18162 8 6 receive receive VERB fbem-18162 8 7 narrative narrative NOUN fbem-18162 8 8 information information NOUN fbem-18162 8 9 from from ADP fbem-18162 8 10 short short ADJ fbem-18162 8 11 video video NOUN fbem-18162 8 12 advertisements advertisement NOUN fbem-18162 8 13 , , PUNCT fbem-18162 8 14 which which PRON fbem-18162 8 15 in in ADP fbem-18162 8 16 turn turn NOUN fbem-18162 8 17 affects affect VERB fbem-18162 8 18 their their PRON fbem-18162 8 19 own own ADJ fbem-18162 8 20 participation participation NOUN fbem-18162 8 21 behavior behavior NOUN fbem-18162 8 22 . . PUNCT fbem-18162 9 1 nan nan PROPN fbem-18162 9 2 found find VERB fbem-18162 9 3 that that SCONJ fbem-18162 9 4 different different ADJ fbem-18162 9 5 narrative narrative NOUN fbem-18162 9 6 perspectives perspective NOUN fbem-18162 9 7 in in ADP fbem-18162 9 8 short short ADJ fbem-18162 9 9 video video NOUN fbem-18162 9 10 advertisements advertisement NOUN fbem-18162 9 11 can can AUX fbem-18162 9 12 lead lead VERB fbem-18162 9 13 to to ADP fbem-18162 9 14 stronger strong ADJ fbem-18162 9 15 risk risk NOUN fbem-18162 9 16 perception perception NOUN fbem-18162 9 17 among among ADP fbem-18162 9 18 viewers viewer NOUN fbem-18162 9 19 , , PUNCT fbem-18162 9 20 thereby thereby ADV fbem-18162 9 21 affecting affect VERB fbem-18162 9 22 their their PRON fbem-18162 9 23 intention intention NOUN fbem-18162 9 24 to to PART fbem-18162 9 25 receive receive VERB fbem-18162 9 26 the the DET fbem-18162 9 27 hpv hpv NOUN fbem-18162 9 28 vaccine[1 vaccine[1 NOUN fbem-18162 9 29 ] ] PUNCT fbem-18162 9 30 . . PUNCT fbem-18162 10 1 there there PRON fbem-18162 10 2 are be VERB fbem-18162 10 3 also also ADV fbem-18162 10 4 studies study NOUN fbem-18162 10 5 indicating indicate VERB fbem-18162 10 6 that that SCONJ fbem-18162 10 7 in in ADP fbem-18162 10 8 promotional promotional ADJ fbem-18162 10 9 advertising advertising NOUN fbem-18162 10 10 , , PUNCT fbem-18162 10 11 advertisements advertisement NOUN fbem-18162 10 12 containing contain VERB fbem-18162 10 13 specific specific ADJ fbem-18162 10 14 emotional emotional ADJ fbem-18162 10 15 features feature NOUN fbem-18162 10 16 , , PUNCT fbem-18162 10 17 such such ADJ fbem-18162 10 18 as as ADP fbem-18162 10 19 love love NOUN fbem-18162 10 20 , , PUNCT fbem-18162 10 21 humor humor NOUN fbem-18162 10 22 , , PUNCT fbem-18162 10 23 and and CCONJ fbem-18162 10 24 happiness happiness NOUN fbem-18162 10 25 , , PUNCT fbem-18162 10 26 can can AUX fbem-18162 10 27 have have VERB fbem-18162 10 28 a a DET fbem-18162 10 29 positive positive ADJ fbem-18162 10 30 impact impact NOUN fbem-18162 10 31 on on ADP fbem-18162 10 32 consumer consumer NOUN fbem-18162 10 33 purchase purchase NOUN fbem-18162 10 34 intention[2 intention[2 NOUN fbem-18162 10 35 ] ] PUNCT fbem-18162 10 36 . . PUNCT fbem-18162 11 1 studying study VERB fbem-18162 11 2 the the DET fbem-18162 11 3 impact impact NOUN fbem-18162 11 4 of of ADP fbem-18162 11 5 narrative narrative NOUN fbem-18162 11 6 perspectives perspective NOUN fbem-18162 11 7 and and CCONJ fbem-18162 11 8 emotional emotional ADJ fbem-18162 11 9 characteristics characteristic NOUN fbem-18162 11 10 on on ADP fbem-18162 11 11 user user NOUN fbem-18162 11 12 engagement engagement NOUN fbem-18162 11 13 can can AUX fbem-18162 11 14 not not PART fbem-18162 11 15 only only ADV fbem-18162 11 16 help help VERB fbem-18162 11 17 short short ADJ fbem-18162 11 18 video video NOUN fbem-18162 11 19 authors author NOUN fbem-18162 11 20 marketing market VERB fbem-18162 11 21 more more ADV fbem-18162 11 22 effectively effectively ADV fbem-18162 11 23 , , PUNCT fbem-18162 11 24 but but CCONJ fbem-18162 11 25 also also ADV fbem-18162 11 26 help help VERB fbem-18162 11 27 brands brand NOUN fbem-18162 11 28 choose choose VERB fbem-18162 11 29 video video NOUN fbem-18162 11 30 authors author NOUN fbem-18162 11 31 to to PART fbem-18162 11 32 collaborate collaborate VERB fbem-18162 11 33 with with ADP fbem-18162 11 34 , , PUNCT fbem-18162 11 35 which which PRON fbem-18162 11 36 is be AUX fbem-18162 11 37 of of ADP fbem-18162 11 38 great great ADJ fbem-18162 11 39 significance significance NOUN fbem-18162 11 40 . . PUNCT fbem-18162 12 1 therefore therefore ADV fbem-18162 12 2 , , PUNCT fbem-18162 12 3 this this DET fbem-18162 12 4 paper paper NOUN fbem-18162 12 5 takes take VERB fbem-18162 12 6 the the DET fbem-18162 12 7 short short ADJ fbem-18162 12 8 video video NOUN fbem-18162 12 9 ads ad NOUN fbem-18162 12 10 on on ADP fbem-18162 12 11 the the DET fbem-18162 12 12 tiktok tiktok ADJ fbem-18162 12 13 short short ADJ fbem-18162 12 14 video video NOUN fbem-18162 12 15 platform platform NOUN fbem-18162 12 16 as as ADP fbem-18162 12 17 the the DET fbem-18162 12 18 research research NOUN fbem-18162 12 19 object object NOUN fbem-18162 12 20 , , PUNCT fbem-18162 12 21 and and CCONJ fbem-18162 12 22 uses use VERB fbem-18162 12 23 python python NOUN fbem-18162 12 24 and and CCONJ fbem-18162 12 25 spss spss ADJ fbem-18162 12 26 tools tool NOUN fbem-18162 12 27 for for ADP fbem-18162 12 28 empirical empirical ADJ fbem-18162 12 29 research research NOUN fbem-18162 12 30 . . PUNCT fbem-18162 13 1 using use VERB fbem-18162 13 2 the the DET fbem-18162 13 3 duration duration NOUN fbem-18162 13 4 of of ADP fbem-18162 13 5 short short ADJ fbem-18162 13 6 video video NOUN fbem-18162 13 7 advertising advertising NOUN fbem-18162 13 8 and and CCONJ fbem-18162 13 9 the the DET fbem-18162 13 10 number number NOUN fbem-18162 13 11 of of ADP fbem-18162 13 12 author author NOUN fbem-18162 13 13 followers follower NOUN fbem-18162 13 14 as as ADP fbem-18162 13 15 control control NOUN fbem-18162 13 16 variables variable NOUN fbem-18162 13 17 , , PUNCT fbem-18162 13 18 three three NUM fbem-18162 13 19 variables variable NOUN fbem-18162 13 20 were be AUX fbem-18162 13 21 extracted extract VERB fbem-18162 13 22 : : PUNCT fbem-18162 13 23 product product NOUN fbem-18162 13 24 type type NOUN fbem-18162 13 25 , , PUNCT fbem-18162 13 26 narrative narrative NOUN fbem-18162 13 27 perspective perspective NOUN fbem-18162 13 28 , , PUNCT fbem-18162 13 29 and and CCONJ fbem-18162 13 30 emotional emotional ADJ fbem-18162 13 31 characteristics characteristic NOUN fbem-18162 13 32 . . PUNCT fbem-18162 14 1 the the DET fbem-18162 14 2 number number NOUN fbem-18162 14 3 of of ADP fbem-18162 14 4 likes like NOUN fbem-18162 14 5 , , PUNCT fbem-18162 14 6 favorites favorite NOUN fbem-18162 14 7 , , PUNCT fbem-18162 14 8 and and CCONJ fbem-18162 14 9 reposts repost NOUN fbem-18162 14 10 of of ADP fbem-18162 14 11 short short ADJ fbem-18162 14 12 video video NOUN fbem-18162 14 13 advertising advertising NOUN fbem-18162 14 14 users user NOUN fbem-18162 14 15 were be AUX fbem-18162 14 16 used use VERB fbem-18162 14 17 as as ADP fbem-18162 14 18 indicators indicator NOUN fbem-18162 14 19 to to PART fbem-18162 14 20 measure measure VERB fbem-18162 14 21 user user NOUN fbem-18162 14 22 engagement engagement NOUN fbem-18162 14 23 , , PUNCT fbem-18162 14 24 and and CCONJ fbem-18162 14 25 the the DET fbem-18162 14 26 influencing influence VERB fbem-18162 14 27 factors factor NOUN fbem-18162 14 28 of of ADP fbem-18162 14 29 user user NOUN fbem-18162 14 30 engagement engagement NOUN fbem-18162 14 31 were be AUX fbem-18162 14 32 studied study VERB fbem-18162 14 33 . . PUNCT fbem-18162 15 1 this this DET fbem-18162 15 2 article article NOUN fbem-18162 15 3 mainly mainly ADV fbem-18162 15 4 explores explore VERB fbem-18162 15 5 the the DET fbem-18162 15 6 following follow VERB fbem-18162 15 7 relationships relationship NOUN fbem-18162 15 8 : : PUNCT fbem-18162 15 9 ( ( PUNCT fbem-18162 15 10 1 1 X fbem-18162 15 11 ) ) PUNCT fbem-18162 15 12 the the DET fbem-18162 15 13 impact impact NOUN fbem-18162 15 14 of of ADP fbem-18162 15 15 narrative narrative NOUN fbem-18162 15 16 perspective perspective NOUN fbem-18162 15 17 and and CCONJ fbem-18162 15 18 emotional emotional ADJ fbem-18162 15 19 characteristics characteristic NOUN fbem-18162 15 20 on on ADP fbem-18162 15 21 user user NOUN fbem-18162 15 22 engagement engagement NOUN fbem-18162 15 23 ; ; PUNCT fbem-18162 15 24 ( ( PUNCT fbem-18162 15 25 2 2 X fbem-18162 15 26 ) ) PUNCT fbem-18162 15 27 the the DET fbem-18162 15 28 product product NOUN fbem-18162 15 29 type type NOUN fbem-18162 15 30 plays play VERB fbem-18162 15 31 a a DET fbem-18162 15 32 moderating moderate VERB fbem-18162 15 33 role role NOUN fbem-18162 15 34 in in ADP fbem-18162 15 35 the the DET fbem-18162 15 36 impact impact NOUN fbem-18162 15 37 of of ADP fbem-18162 15 38 narrative narrative NOUN fbem-18162 15 39 perspective perspective NOUN fbem-18162 15 40 on on ADP fbem-18162 15 41 user user NOUN fbem-18162 15 42 engagement engagement NOUN fbem-18162 15 43 . . PUNCT fbem-18162 16 1 2 2 X fbem-18162 16 2 . . X fbem-18162 16 3 theoretical theoretical ADJ fbem-18162 16 4 basis basis NOUN fbem-18162 16 5 2.1 2.1 NUM fbem-18162 16 6 . . PUNCT fbem-18162 16 7 narrative narrative NOUN fbem-18162 16 8 transportation transportation PROPN fbem-18162 16 9 theory theory NOUN fbem-18162 16 10 the the DET fbem-18162 16 11 theory theory NOUN fbem-18162 16 12 of of ADP fbem-18162 16 13 narrative narrative NOUN fbem-18162 16 14 transportation transportation NOUN fbem-18162 16 15 holds hold VERB fbem-18162 16 16 that that SCONJ fbem-18162 16 17 the the DET fbem-18162 16 18 mechanism mechanism NOUN fbem-18162 16 19 of of ADP fbem-18162 16 20 narrative narrative NOUN fbem-18162 16 21 transmission transmission NOUN fbem-18162 16 22 occurs occur VERB fbem-18162 16 23 by by ADP fbem-18162 16 24 causing cause VERB fbem-18162 16 25 people people NOUN fbem-18162 16 26 to to PART fbem-18162 16 27 " " PUNCT fbem-18162 16 28 lose lose VERB fbem-18162 16 29 " " PUNCT fbem-18162 16 30 or or CCONJ fbem-18162 16 31 immerse immerse VERB fbem-18162 16 32 themselves themselves PRON fbem-18162 16 33 in in ADP fbem-18162 16 34 the the DET fbem-18162 16 35 story story NOUN fbem-18162 16 36 scene scene NOUN fbem-18162 16 37 . . PUNCT fbem-18162 17 1 by by ADP fbem-18162 17 2 reducing reduce VERB fbem-18162 17 3 the the DET fbem-18162 17 4 negative negative ADJ fbem-18162 17 5 perception perception NOUN fbem-18162 17 6 of of ADP fbem-18162 17 7 information information NOUN fbem-18162 17 8 by by ADP fbem-18162 17 9 the the DET fbem-18162 17 10 narrative narrative NOUN fbem-18162 17 11 receiver receiver NOUN fbem-18162 17 12 , , PUNCT fbem-18162 17 13 it it PRON fbem-18162 17 14 brings bring VERB fbem-18162 17 15 people people NOUN fbem-18162 17 16 almost almost ADV fbem-18162 17 17 real real ADJ fbem-18162 17 18 experiential experiential ADJ fbem-18162 17 19 feelings feeling NOUN fbem-18162 17 20 and and CCONJ fbem-18162 17 21 strong strong ADJ fbem-18162 17 22 emotional emotional ADJ fbem-18162 17 23 reactions reaction NOUN fbem-18162 17 24 , , PUNCT fbem-18162 17 25 arousing arouse VERB fbem-18162 17 26 people people NOUN fbem-18162 17 27 's 's PART fbem-18162 17 28 identification identification NOUN fbem-18162 17 29 , , PUNCT fbem-18162 17 30 and and CCONJ fbem-18162 17 31 thus thus ADV fbem-18162 17 32 making make VERB fbem-18162 17 33 people people NOUN fbem-18162 17 34 feel feel VERB fbem-18162 17 35 a a DET fbem-18162 17 36 strong strong ADJ fbem-18162 17 37 sense sense NOUN fbem-18162 17 38 of of ADP fbem-18162 17 39 pleasure pleasure NOUN fbem-18162 17 40 when when SCONJ fbem-18162 17 41 entering enter VERB fbem-18162 17 42 the the DET fbem-18162 17 43 transmission transmission NOUN fbem-18162 17 44 state state NOUN fbem-18162 17 45 , , PUNCT fbem-18162 17 46 and and CCONJ fbem-18162 17 47 will will AUX fbem-18162 17 48 produce produce VERB fbem-18162 17 49 attitudes attitude NOUN fbem-18162 17 50 consistent consistent ADJ fbem-18162 17 51 with with ADP fbem-18162 17 52 the the DET fbem-18162 17 53 narrative narrative NOUN fbem-18162 17 54 . . PUNCT fbem-18162 18 1 the the DET fbem-18162 18 2 transport transport NOUN fbem-18162 18 3 imagery imagery NOUN fbem-18162 18 4 model model NOUN fbem-18162 18 5 , , PUNCT fbem-18162 18 6 a a DET fbem-18162 18 7 theoretical theoretical ADJ fbem-18162 18 8 model model NOUN fbem-18162 18 9 proposed propose VERB fbem-18162 18 10 by by ADP fbem-18162 18 11 green green ADJ fbem-18162 18 12 for for ADP fbem-18162 18 13 analyzing analyze VERB fbem-18162 18 14 the the DET fbem-18162 18 15 transmission transmission NOUN fbem-18162 18 16 capacity capacity NOUN fbem-18162 18 17 of of ADP fbem-18162 18 18 media medium NOUN fbem-18162 18 19 information information NOUN fbem-18162 18 20 , , PUNCT fbem-18162 18 21 suggests suggest VERB fbem-18162 18 22 that that SCONJ fbem-18162 18 23 the the DET fbem-18162 18 24 three three NUM fbem-18162 18 25 aspects aspect NOUN fbem-18162 18 26 that that PRON fbem-18162 18 27 affect affect VERB fbem-18162 18 28 narrative narrative NOUN fbem-18162 18 29 transmission transmission NOUN fbem-18162 18 30 are be AUX fbem-18162 18 31 cognitive cognitive ADJ fbem-18162 18 32 participation participation NOUN fbem-18162 18 33 , , PUNCT fbem-18162 18 34 emotional emotional ADJ fbem-18162 18 35 participation participation NOUN fbem-18162 18 36 , , PUNCT fbem-18162 18 37 and and CCONJ fbem-18162 18 38 psychological psychological ADJ fbem-18162 18 39 imagery imagery NOUN fbem-18162 18 40 . . PUNCT fbem-18162 19 1 this this DET fbem-18162 19 2 model model NOUN fbem-18162 19 3 assumes assume VERB fbem-18162 19 4 that that SCONJ fbem-18162 19 5 the the DET fbem-18162 19 6 narrative narrative NOUN fbem-18162 19 7 receiver receiver NOUN fbem-18162 19 8 reads read VERB fbem-18162 19 9 narrative narrative ADJ fbem-18162 19 10 information information NOUN fbem-18162 19 11 and and CCONJ fbem-18162 19 12 focuses focus VERB fbem-18162 19 13 their their PRON fbem-18162 19 14 cognitive cognitive ADJ fbem-18162 19 15 attention attention NOUN fbem-18162 19 16 to to PART fbem-18162 19 17 immerse immerse VERB fbem-18162 19 18 themselves themselves PRON fbem-18162 19 19 in in ADP fbem-18162 19 20 it it PRON fbem-18162 19 21 . . PUNCT fbem-18162 20 1 in in ADP fbem-18162 20 2 watching watch VERB fbem-18162 20 3 , , PUNCT fbem-18162 20 4 the the DET fbem-18162 20 5 narrative narrative NOUN fbem-18162 20 6 receiver receiver NOUN fbem-18162 20 7 perceives perceive VERB fbem-18162 20 8 the the DET fbem-18162 20 9 scene scene NOUN fbem-18162 20 10 evoked evoke VERB fbem-18162 20 11 by by ADP fbem-18162 20 12 the the DET fbem-18162 20 13 narrative narrative NOUN fbem-18162 20 14 information information NOUN fbem-18162 20 15 and and CCONJ fbem-18162 20 16 is be AUX fbem-18162 20 17 also also ADV fbem-18162 20 18 influenced influence VERB fbem-18162 20 19 by by ADP fbem-18162 20 20 the the DET fbem-18162 20 21 strong strong ADJ fbem-18162 20 22 emotions emotion NOUN fbem-18162 20 23 contained contain VERB fbem-18162 20 24 in in ADP fbem-18162 20 25 the the DET fbem-18162 20 26 narrative narrative NOUN fbem-18162 20 27 , , PUNCT fbem-18162 20 28 investing invest VERB fbem-18162 20 29 emotions emotion NOUN fbem-18162 20 30 into into ADP fbem-18162 20 31 the the DET fbem-18162 20 32 characters character NOUN fbem-18162 20 33 in in ADP fbem-18162 20 34 the the DET fbem-18162 20 35 narrative narrative NOUN fbem-18162 20 36 . . PUNCT fbem-18162 21 1 the the DET fbem-18162 21 2 experiences experience NOUN fbem-18162 21 3 and and CCONJ fbem-18162 21 4 beliefs belief NOUN fbem-18162 21 5 of of ADP fbem-18162 21 6 the the DET fbem-18162 21 7 characters character NOUN fbem-18162 21 8 in in ADP fbem-18162 21 9 these these DET fbem-18162 21 10 narratives narrative NOUN fbem-18162 21 11 have have VERB fbem-18162 21 12 a a DET fbem-18162 21 13 strong strong ADJ fbem-18162 21 14 impact impact NOUN fbem-18162 21 15 on on ADP fbem-18162 21 16 them they PRON fbem-18162 21 17 . . PUNCT fbem-18162 22 1 therefore therefore ADV fbem-18162 22 2 , , PUNCT fbem-18162 22 3 when when SCONJ fbem-18162 22 4 readers reader NOUN fbem-18162 22 5 return return VERB fbem-18162 22 6 to to ADP fbem-18162 22 7 the the DET fbem-18162 22 8 real real ADJ fbem-18162 22 9 world world NOUN fbem-18162 22 10 spiritually spiritually ADV fbem-18162 22 11 , , PUNCT fbem-18162 22 12 they they PRON fbem-18162 22 13 often often ADV fbem-18162 22 14 exhibit exhibit VERB fbem-18162 22 15 beliefs belief NOUN fbem-18162 22 16 that that PRON fbem-18162 22 17 are be AUX fbem-18162 22 18 consistent consistent ADJ fbem-18162 22 19 with with ADP fbem-18162 22 20 the the DET fbem-18162 22 21 story story NOUN fbem-18162 22 22 . . PUNCT fbem-18162 23 1 at at ADP fbem-18162 23 2 the the DET fbem-18162 23 3 same same ADJ fbem-18162 23 4 time time NOUN fbem-18162 23 5 , , PUNCT fbem-18162 23 6 scholars scholar NOUN fbem-18162 23 7 are be AUX fbem-18162 23 8 increasingly increasingly ADV fbem-18162 23 9 using use VERB fbem-18162 23 10 narrative narrative NOUN fbem-18162 23 11 transmission transmission NOUN fbem-18162 23 12 theory theory NOUN fbem-18162 23 13 to to PART fbem-18162 23 14 explain explain VERB fbem-18162 23 15 related related ADJ fbem-18162 23 16 phenomena phenomenon NOUN fbem-18162 23 17 in in ADP fbem-18162 23 18 real real ADJ fbem-18162 23 19 life life NOUN fbem-18162 23 20 , , PUNCT fbem-18162 23 21 applying apply VERB fbem-18162 23 22 it it PRON fbem-18162 23 23 to to ADP fbem-18162 23 24 various various ADJ fbem-18162 23 25 aspects aspect NOUN fbem-18162 23 26 such such ADJ fbem-18162 23 27 as as ADP fbem-18162 23 28 situational situational ADJ fbem-18162 23 29 advertising advertising NOUN fbem-18162 23 30 , , PUNCT fbem-18162 23 31 doctor doctor NOUN fbem-18162 23 32 - - PUNCT fbem-18162 23 33 patient patient NOUN fbem-18162 23 34 communication communication NOUN fbem-18162 23 35 , , PUNCT fbem-18162 23 36 and and CCONJ fbem-18162 23 37 media medium NOUN fbem-18162 23 38 design design NOUN fbem-18162 23 39 . . PUNCT fbem-18162 24 1 emily emily PROPN fbem-18162 24 2 designed design VERB fbem-18162 24 3 an an DET fbem-18162 24 4 experiment experiment NOUN fbem-18162 24 5 to to PART fbem-18162 24 6 explore explore VERB fbem-18162 24 7 the the DET fbem-18162 24 8 influence influence NOUN fbem-18162 24 9 of of ADP fbem-18162 24 10 entertainment entertainment NOUN fbem-18162 24 11 programs program NOUN fbem-18162 24 12 on on ADP fbem-18162 24 13 narrative narrative NOUN fbem-18162 24 14 storylines storyline NOUN fbem-18162 24 15 and and CCONJ fbem-18162 24 16 characters character NOUN fbem-18162 24 17 , , PUNCT fbem-18162 24 18 and and CCONJ fbem-18162 24 19 intentionally intentionally ADV fbem-18162 24 20 placed place VERB fbem-18162 24 21 educational educational ADJ fbem-18162 24 22 content content NOUN fbem-18162 24 23 in in ADP fbem-18162 24 24 entertainment entertainment NOUN fbem-18162 24 25 to to PART fbem-18162 24 26 observe observe VERB fbem-18162 24 27 user user NOUN fbem-18162 24 28 behavior[3 behavior[3 PROPN fbem-18162 24 29 ] ] PUNCT fbem-18162 24 30 . . PUNCT fbem-18162 25 1 van van PROPN fbem-18162 25 2 found find VERB fbem-18162 25 3 through through ADP fbem-18162 25 4 comparing compare VERB fbem-18162 25 5 narrative narrative NOUN fbem-18162 25 6 apology apology NOUN fbem-18162 25 7 and and CCONJ fbem-18162 25 8 denial denial NOUN fbem-18162 25 9 that that PRON fbem-18162 25 10 the the DET fbem-18162 25 11 combination combination NOUN fbem-18162 25 12 of of ADP fbem-18162 25 13 denial denial NOUN fbem-18162 25 14 content content NOUN fbem-18162 25 15 and and CCONJ fbem-18162 25 16 analysis analysis NOUN fbem-18162 25 17 format format NOUN fbem-18162 25 18 , , PUNCT fbem-18162 25 19 as as ADV fbem-18162 25 20 well well ADV fbem-18162 25 21 as as ADP fbem-18162 25 22 the the DET fbem-18162 25 23 combination combination NOUN fbem-18162 25 24 of of ADP fbem-18162 25 25 apology apology NOUN fbem-18162 25 26 content content NOUN fbem-18162 25 27 and and CCONJ fbem-18162 25 28 narrative narrative NOUN fbem-18162 25 29 format format NOUN fbem-18162 25 30 , , PUNCT fbem-18162 25 31 is be AUX fbem-18162 25 32 more more ADV fbem-18162 25 33 effective effective ADJ fbem-18162 25 34 than than ADP fbem-18162 25 35 the the DET fbem-18162 25 36 combination combination NOUN fbem-18162 25 37 of of ADP fbem-18162 25 38 opposition opposition NOUN fbem-18162 25 39 response response NOUN fbem-18162 25 40 content content NOUN fbem-18162 25 41 and and CCONJ fbem-18162 25 42 format[4 format[4 PROPN fbem-18162 25 43 ] ] PUNCT fbem-18162 25 44 . . PUNCT fbem-18162 26 1 baranowski baranowski AUX fbem-18162 26 2 et et PROPN fbem-18162 26 3 al al PROPN fbem-18162 26 4 . . PROPN fbem-18162 26 5 applied apply VERB fbem-18162 26 6 the the DET fbem-18162 26 7 transfer transfer NOUN fbem-18162 26 8 imagery imagery NOUN fbem-18162 26 9 model model NOUN fbem-18162 26 10 to to ADP fbem-18162 26 11 the the DET fbem-18162 26 12 field field NOUN fbem-18162 26 13 of of ADP fbem-18162 26 14 interactive interactive ADJ fbem-18162 26 15 video video NOUN fbem-18162 26 16 games game NOUN fbem-18162 26 17 , , PUNCT fbem-18162 26 18 exploring explore VERB fbem-18162 26 19 how how SCONJ fbem-18162 26 20 game game NOUN fbem-18162 26 21 based base VERB fbem-18162 26 22 narratives narrative NOUN fbem-18162 26 23 can can AUX fbem-18162 26 24 be be AUX fbem-18162 26 25 used use VERB fbem-18162 26 26 to to PART fbem-18162 26 27 promote promote VERB fbem-18162 26 28 health health NOUN fbem-18162 26 29 - - PUNCT fbem-18162 26 30 related relate VERB fbem-18162 26 31 behaviors[5 behaviors[5 NOUN fbem-18162 26 32 ] ] PUNCT fbem-18162 26 33 . . PUNCT fbem-18162 27 1 all all PRON fbem-18162 27 2 of of ADP fbem-18162 27 3 these these PRON fbem-18162 27 4 indicate indicate VERB fbem-18162 27 5 that that SCONJ fbem-18162 27 6 the the DET fbem-18162 27 7 transmission transmission NOUN fbem-18162 27 8 intention intention NOUN fbem-18162 27 9 model model NOUN fbem-18162 27 10 has have VERB fbem-18162 27 11 important important ADJ fbem-18162 27 12 guiding guiding NOUN fbem-18162 27 13 significance significance NOUN fbem-18162 27 14 in in ADP fbem-18162 27 15 studying study VERB fbem-18162 27 16 the the DET fbem-18162 27 17 immersive immersive ADJ fbem-18162 27 18 participation participation NOUN fbem-18162 27 19 of of ADP fbem-18162 27 20 users user NOUN fbem-18162 27 21 in in ADP fbem-18162 27 22 narrative narrative NOUN fbem-18162 27 23 works work NOUN fbem-18162 27 24 . . PUNCT fbem-18162 28 1 86 86 NUM fbem-18162 28 2 2.2 2.2 NUM fbem-18162 28 3 . . PUNCT fbem-18162 29 1 user user NOUN fbem-18162 29 2 engagement engagement NOUN fbem-18162 29 3 in in ADP fbem-18162 29 4 the the DET fbem-18162 29 5 field field NOUN fbem-18162 29 6 of of ADP fbem-18162 29 7 advertising advertising NOUN fbem-18162 29 8 , , PUNCT fbem-18162 29 9 user user NOUN fbem-18162 29 10 engagement engagement NOUN fbem-18162 29 11 is be AUX fbem-18162 29 12 seen see VERB fbem-18162 29 13 as as ADP fbem-18162 29 14 a a DET fbem-18162 29 15 multidimensional multidimensional ADJ fbem-18162 29 16 concept concept NOUN fbem-18162 29 17 that that PRON fbem-18162 29 18 originates originate NOUN fbem-18162 29 19 from from ADP fbem-18162 29 20 people people NOUN fbem-18162 29 21 's 's PART fbem-18162 29 22 thoughts thought NOUN fbem-18162 29 23 and and CCONJ fbem-18162 29 24 feelings feeling NOUN fbem-18162 29 25 about about ADP fbem-18162 29 26 one one NUM fbem-18162 29 27 or or CCONJ fbem-18162 29 28 more more ADV fbem-18162 29 29 rich rich ADJ fbem-18162 29 30 experiences experience NOUN fbem-18162 29 31 in in ADP fbem-18162 29 32 achieving achieve VERB fbem-18162 29 33 personal personal ADJ fbem-18162 29 34 goals goal NOUN fbem-18162 29 35 . . PUNCT fbem-18162 30 1 vivek vivek PROPN fbem-18162 30 2 et et PROPN fbem-18162 30 3 al al PROPN fbem-18162 30 4 . . PROPN fbem-18162 30 5 believe believe VERB fbem-18162 30 6 that that SCONJ fbem-18162 30 7 user user NOUN fbem-18162 30 8 engagement engagement NOUN fbem-18162 30 9 refers refer VERB fbem-18162 30 10 to to ADP fbem-18162 30 11 the the DET fbem-18162 30 12 degree degree NOUN fbem-18162 30 13 of of ADP fbem-18162 30 14 connection connection NOUN fbem-18162 30 15 between between ADP fbem-18162 30 16 individuals individual NOUN fbem-18162 30 17 and and CCONJ fbem-18162 30 18 organizations organization NOUN fbem-18162 30 19 , , PUNCT fbem-18162 30 20 covering cover VERB fbem-18162 30 21 services service NOUN fbem-18162 30 22 , , PUNCT fbem-18162 30 23 products product NOUN fbem-18162 30 24 , , PUNCT fbem-18162 30 25 brands brand NOUN fbem-18162 30 26 , , PUNCT fbem-18162 30 27 and and CCONJ fbem-18162 30 28 activities[6 activities[6 NUM fbem-18162 30 29 ] ] PUNCT fbem-18162 30 30 . . PUNCT fbem-18162 31 1 brodie brodie PROPN fbem-18162 31 2 et et PROPN fbem-18162 31 3 al al PROPN fbem-18162 31 4 . . PROPN fbem-18162 31 5 identified identify VERB fbem-18162 31 6 specific specific ADJ fbem-18162 31 7 user user NOUN fbem-18162 31 8 interaction interaction NOUN fbem-18162 31 9 experiences experience NOUN fbem-18162 31 10 as as ADP fbem-18162 31 11 core core ADJ fbem-18162 31 12 elements element NOUN fbem-18162 31 13 of of ADP fbem-18162 31 14 participation[7 participation[7 NOUN fbem-18162 31 15 ] ] PUNCT fbem-18162 31 16 . . PUNCT fbem-18162 32 1 this this DET fbem-18162 32 2 article article NOUN fbem-18162 32 3 draws draw VERB fbem-18162 32 4 on on ADP fbem-18162 32 5 brodie brodie PROPN fbem-18162 32 6 's 's PART fbem-18162 32 7 definition definition NOUN fbem-18162 32 8 and and CCONJ fbem-18162 32 9 defines define VERB fbem-18162 32 10 user user NOUN fbem-18162 32 11 engagement engagement NOUN fbem-18162 32 12 as as ADP fbem-18162 32 13 the the DET fbem-18162 32 14 interaction interaction NOUN fbem-18162 32 15 between between ADP fbem-18162 32 16 consumers consumer NOUN fbem-18162 32 17 and and CCONJ fbem-18162 32 18 advertising advertising NOUN fbem-18162 32 19 content content NOUN fbem-18162 32 20 on on ADP fbem-18162 32 21 social social ADJ fbem-18162 32 22 media medium NOUN fbem-18162 32 23 platforms platform NOUN fbem-18162 32 24 . . PUNCT fbem-18162 33 1 user user NOUN fbem-18162 33 2 engagement engagement NOUN fbem-18162 33 3 has have AUX fbem-18162 33 4 been be AUX fbem-18162 33 5 studied study VERB fbem-18162 33 6 in in ADP fbem-18162 33 7 multiple multiple ADJ fbem-18162 33 8 advertising advertising NOUN fbem-18162 33 9 contexts contexts NOUN fbem-18162 33 10 , , PUNCT fbem-18162 33 11 including include VERB fbem-18162 33 12 youtube youtube NOUN fbem-18162 33 13 ads ad NOUN fbem-18162 33 14 , , PUNCT fbem-18162 33 15 facebook facebook PROPN fbem-18162 33 16 ads ad NOUN fbem-18162 33 17 , , PUNCT fbem-18162 33 18 and and CCONJ fbem-18162 33 19 ad ad NOUN fbem-18162 33 20 games game NOUN fbem-18162 33 21 . . PUNCT fbem-18162 34 1 a a DET fbem-18162 34 2 study study NOUN fbem-18162 34 3 on on ADP fbem-18162 34 4 youtube youtube NOUN fbem-18162 34 5 advertising advertising NOUN fbem-18162 34 6 found find VERB fbem-18162 34 7 that that SCONJ fbem-18162 34 8 high high ADJ fbem-18162 34 9 arousal arousal NOUN fbem-18162 34 10 ads ad NOUN fbem-18162 34 11 have have AUX fbem-18162 34 12 longer long ADV fbem-18162 34 13 viewing view VERB fbem-18162 34 14 times time NOUN fbem-18162 34 15 and and CCONJ fbem-18162 34 16 are be AUX fbem-18162 34 17 more more ADV fbem-18162 34 18 effective effective ADJ fbem-18162 34 19 in in ADP fbem-18162 34 20 consistent consistent ADJ fbem-18162 34 21 contexts[8 contexts[8 PROPN fbem-18162 34 22 ] ] PUNCT fbem-18162 34 23 . . PUNCT fbem-18162 35 1 research research NOUN fbem-18162 35 2 on on ADP fbem-18162 35 3 facebook facebook PROPN fbem-18162 35 4 advertising advertising NOUN fbem-18162 35 5 shows show VERB fbem-18162 35 6 that that SCONJ fbem-18162 35 7 user user NOUN fbem-18162 35 8 attitudes attitude NOUN fbem-18162 35 9 and and CCONJ fbem-18162 35 10 subjective subjective ADJ fbem-18162 35 11 norms norm NOUN fbem-18162 35 12 can can AUX fbem-18162 35 13 influence influence VERB fbem-18162 35 14 their their PRON fbem-18162 35 15 level level NOUN fbem-18162 35 16 of of ADP fbem-18162 35 17 engagement engagement NOUN fbem-18162 35 18 with with ADP fbem-18162 35 19 advertising advertising NOUN fbem-18162 35 20 , , PUNCT fbem-18162 35 21 and and CCONJ fbem-18162 35 22 thus thus ADV fbem-18162 35 23 influence influence VERB fbem-18162 35 24 actual actual ADJ fbem-18162 35 25 engagement engagement NOUN fbem-18162 35 26 behavior[9 behavior[9 PRON fbem-18162 35 27 ] ] PUNCT fbem-18162 35 28 . . PUNCT fbem-18162 36 1 in in ADP fbem-18162 36 2 the the DET fbem-18162 36 3 field field NOUN fbem-18162 36 4 of of ADP fbem-18162 36 5 advertising advertising NOUN fbem-18162 36 6 games game NOUN fbem-18162 36 7 , , PUNCT fbem-18162 36 8 castiblanco castiblanco NOUN fbem-18162 36 9 et et PROPN fbem-18162 36 10 al al PROPN fbem-18162 36 11 . . PROPN fbem-18162 36 12 found find VERB fbem-18162 36 13 that that SCONJ fbem-18162 36 14 more more ADV fbem-18162 36 15 interactive interactive ADJ fbem-18162 36 16 advertisements advertisement NOUN fbem-18162 36 17 can can AUX fbem-18162 36 18 increase increase VERB fbem-18162 36 19 user user NOUN fbem-18162 36 20 engagement engagement NOUN fbem-18162 36 21 , , PUNCT fbem-18162 36 22 thereby thereby ADV fbem-18162 36 23 increasing increase VERB fbem-18162 36 24 purchase purchase NOUN fbem-18162 36 25 intention[10 intention[10 NOUN fbem-18162 36 26 ] ] PUNCT fbem-18162 36 27 . . PUNCT fbem-18162 37 1 these these DET fbem-18162 37 2 studies study NOUN fbem-18162 37 3 investigated investigate VERB fbem-18162 37 4 user user NOUN fbem-18162 37 5 engagement engagement NOUN fbem-18162 37 6 in in ADP fbem-18162 37 7 different different ADJ fbem-18162 37 8 advertising advertising NOUN fbem-18162 37 9 platform platform NOUN fbem-18162 37 10 contexts contexts NOUN fbem-18162 37 11 . . PUNCT fbem-18162 38 1 however however ADV fbem-18162 38 2 , , PUNCT fbem-18162 38 3 user user NOUN fbem-18162 38 4 engagement engagement NOUN fbem-18162 38 5 has have AUX fbem-18162 38 6 not not PART fbem-18162 38 7 yet yet ADV fbem-18162 38 8 been be AUX fbem-18162 38 9 studied study VERB fbem-18162 38 10 in in ADP fbem-18162 38 11 the the DET fbem-18162 38 12 field field NOUN fbem-18162 38 13 of of ADP fbem-18162 38 14 short short ADJ fbem-18162 38 15 video video NOUN fbem-18162 38 16 advertising advertising NOUN fbem-18162 38 17 . . PUNCT fbem-18162 39 1 this this DET fbem-18162 39 2 article article NOUN fbem-18162 39 3 takes take VERB fbem-18162 39 4 short short ADJ fbem-18162 39 5 video video NOUN fbem-18162 39 6 advertising advertising NOUN fbem-18162 39 7 as as ADP fbem-18162 39 8 the the DET fbem-18162 39 9 research research NOUN fbem-18162 39 10 object object NOUN fbem-18162 39 11 and and CCONJ fbem-18162 39 12 studies study NOUN fbem-18162 39 13 the the DET fbem-18162 39 14 impact impact NOUN fbem-18162 39 15 of of ADP fbem-18162 39 16 user user NOUN fbem-18162 39 17 engagement engagement NOUN fbem-18162 39 18 in in ADP fbem-18162 39 19 short short ADJ fbem-18162 39 20 video video NOUN fbem-18162 39 21 advertising advertising NOUN fbem-18162 39 22 based base VERB fbem-18162 39 23 on on ADP fbem-18162 39 24 short short ADJ fbem-18162 39 25 video video NOUN fbem-18162 39 26 platforms platform NOUN fbem-18162 39 27 . . PUNCT fbem-18162 40 1 3 3 X fbem-18162 40 2 . . X fbem-18162 40 3 research research NOUN fbem-18162 40 4 model model NOUN fbem-18162 40 5 this this DET fbem-18162 40 6 article article NOUN fbem-18162 40 7 argues argue VERB fbem-18162 40 8 that that SCONJ fbem-18162 40 9 the the DET fbem-18162 40 10 use use NOUN fbem-18162 40 11 of of ADP fbem-18162 40 12 first first ADJ fbem-18162 40 13 person person NOUN fbem-18162 40 14 narrative narrative NOUN fbem-18162 40 15 perspective perspective NOUN fbem-18162 40 16 in in ADP fbem-18162 40 17 the the DET fbem-18162 40 18 narrative narrative ADJ fbem-18162 40 19 information information NOUN fbem-18162 40 20 of of ADP fbem-18162 40 21 short short ADJ fbem-18162 40 22 video video NOUN fbem-18162 40 23 advertisements advertisement NOUN fbem-18162 40 24 provides provide VERB fbem-18162 40 25 users user NOUN fbem-18162 40 26 with with ADP fbem-18162 40 27 an an DET fbem-18162 40 28 immersive immersive ADJ fbem-18162 40 29 experience experience NOUN fbem-18162 40 30 and and CCONJ fbem-18162 40 31 more more ADV fbem-18162 40 32 vivid vivid ADJ fbem-18162 40 33 psychological psychological ADJ fbem-18162 40 34 imagery imagery NOUN fbem-18162 40 35 , , PUNCT fbem-18162 40 36 making make VERB fbem-18162 40 37 them they PRON fbem-18162 40 38 more more ADV fbem-18162 40 39 identify identify VERB fbem-18162 40 40 with with ADP fbem-18162 40 41 the the DET fbem-18162 40 42 characters character NOUN fbem-18162 40 43 in in ADP fbem-18162 40 44 the the DET fbem-18162 40 45 narrative narrative NOUN fbem-18162 40 46 . . PUNCT fbem-18162 41 1 enable enable VERB fbem-18162 41 2 users user NOUN fbem-18162 41 3 to to PART fbem-18162 41 4 generate generate VERB fbem-18162 41 5 attitudes attitude NOUN fbem-18162 41 6 consistent consistent ADJ fbem-18162 41 7 with with ADP fbem-18162 41 8 advertising advertising NOUN fbem-18162 41 9 information information NOUN fbem-18162 41 10 through through ADP fbem-18162 41 11 narrative narrative NOUN fbem-18162 41 12 transmission transmission NOUN fbem-18162 41 13 , , PUNCT fbem-18162 41 14 thereby thereby ADV fbem-18162 41 15 influencing influence VERB fbem-18162 41 16 their their PRON fbem-18162 41 17 own own ADJ fbem-18162 41 18 behavior behavior NOUN fbem-18162 41 19 and and CCONJ fbem-18162 41 20 willingness willingness NOUN fbem-18162 41 21 , , PUNCT fbem-18162 41 22 and and CCONJ fbem-18162 41 23 enhancing enhance VERB fbem-18162 41 24 their their PRON fbem-18162 41 25 user user NOUN fbem-18162 41 26 engagement engagement NOUN fbem-18162 41 27 . . PUNCT fbem-18162 42 1 based base VERB fbem-18162 42 2 on on ADP fbem-18162 42 3 this this PRON fbem-18162 42 4 , , PUNCT fbem-18162 42 5 this this DET fbem-18162 42 6 article article NOUN fbem-18162 42 7 proposes propose VERB fbem-18162 42 8 the the DET fbem-18162 42 9 following follow VERB fbem-18162 42 10 assumptions assumption NOUN fbem-18162 42 11 : : PUNCT fbem-18162 42 12 h1 h1 PROPN fbem-18162 42 13 : : PUNCT fbem-18162 42 14 compared compare VERB fbem-18162 42 15 to to ADP fbem-18162 42 16 the the DET fbem-18162 42 17 third third ADJ fbem-18162 42 18 narrative narrative NOUN fbem-18162 42 19 perspective perspective NOUN fbem-18162 42 20 , , PUNCT fbem-18162 42 21 adopting adopt VERB fbem-18162 42 22 the the DET fbem-18162 42 23 first first ADJ fbem-18162 42 24 narrative narrative NOUN fbem-18162 42 25 perspective perspective NOUN fbem-18162 42 26 in in ADP fbem-18162 42 27 short short ADJ fbem-18162 42 28 video video NOUN fbem-18162 42 29 advertising advertising NOUN fbem-18162 42 30 will will AUX fbem-18162 42 31 significantly significantly ADV fbem-18162 42 32 increase increase VERB fbem-18162 42 33 user user NOUN fbem-18162 42 34 engagement engagement NOUN fbem-18162 42 35 . . PUNCT fbem-18162 43 1 based base VERB fbem-18162 43 2 on on ADP fbem-18162 43 3 the the DET fbem-18162 43 4 transmission transmission NOUN fbem-18162 43 5 image image NOUN fbem-18162 43 6 model model NOUN fbem-18162 43 7 and and CCONJ fbem-18162 43 8 narrative narrative NOUN fbem-18162 43 9 transmission transmission NOUN fbem-18162 43 10 theory theory NOUN fbem-18162 43 11 , , PUNCT fbem-18162 43 12 narrative narrative ADJ fbem-18162 43 13 transmission transmission NOUN fbem-18162 43 14 is be AUX fbem-18162 43 15 triggered trigger VERB fbem-18162 43 16 by by ADP fbem-18162 43 17 the the DET fbem-18162 43 18 user user NOUN fbem-18162 43 19 's 's PART fbem-18162 43 20 emotional emotional ADJ fbem-18162 43 21 participation participation NOUN fbem-18162 43 22 . . PUNCT fbem-18162 44 1 the the PRON fbem-18162 44 2 stronger strong ADJ fbem-18162 44 3 the the DET fbem-18162 44 4 emotional emotional ADJ fbem-18162 44 5 response response NOUN fbem-18162 44 6 of of ADP fbem-18162 44 7 people people NOUN fbem-18162 44 8 , , PUNCT fbem-18162 44 9 the the PRON fbem-18162 44 10 stronger strong ADJ fbem-18162 44 11 the the DET fbem-18162 44 12 narrative narrative NOUN fbem-18162 44 13 transmission transmission NOUN fbem-18162 44 14 will will AUX fbem-18162 44 15 be be AUX fbem-18162 44 16 . . PUNCT fbem-18162 45 1 narrative narrative ADJ fbem-18162 45 2 information information NOUN fbem-18162 45 3 can can AUX fbem-18162 45 4 evoke evoke VERB fbem-18162 45 5 people people NOUN fbem-18162 45 6 's 's PART fbem-18162 45 7 emotions emotion NOUN fbem-18162 45 8 , , PUNCT fbem-18162 45 9 and and CCONJ fbem-18162 45 10 the the DET fbem-18162 45 11 richer rich ADJ fbem-18162 45 12 the the DET fbem-18162 45 13 emotions emotion NOUN fbem-18162 45 14 it it PRON fbem-18162 45 15 expresses express VERB fbem-18162 45 16 , , PUNCT fbem-18162 45 17 the the PRON fbem-18162 45 18 higher high ADJ fbem-18162 45 19 the the DET fbem-18162 45 20 degree degree NOUN fbem-18162 45 21 of of ADP fbem-18162 45 22 people people NOUN fbem-18162 45 23 's 's PART fbem-18162 45 24 emotional emotional ADJ fbem-18162 45 25 participation participation NOUN fbem-18162 45 26 [ [ X fbem-18162 45 27 162 162 NUM fbem-18162 45 28 ] ] PUNCT fbem-18162 45 29 . . PUNCT fbem-18162 46 1 this this DET fbem-18162 46 2 article article NOUN fbem-18162 46 3 believes believe VERB fbem-18162 46 4 that that SCONJ fbem-18162 46 5 the the PRON fbem-18162 46 6 richer rich ADJ fbem-18162 46 7 the the DET fbem-18162 46 8 emotional emotional ADJ fbem-18162 46 9 features feature NOUN fbem-18162 46 10 contained contain VERB fbem-18162 46 11 in in ADP fbem-18162 46 12 short short ADJ fbem-18162 46 13 video video NOUN fbem-18162 46 14 advertisements advertisement NOUN fbem-18162 46 15 , , PUNCT fbem-18162 46 16 the the PRON fbem-18162 46 17 stronger strong ADJ fbem-18162 46 18 the the DET fbem-18162 46 19 user user NOUN fbem-18162 46 20 's 's PART fbem-18162 46 21 emotional emotional ADJ fbem-18162 46 22 participation participation NOUN fbem-18162 46 23 . . PUNCT fbem-18162 47 1 this this PRON fbem-18162 47 2 enables enable VERB fbem-18162 47 3 users user NOUN fbem-18162 47 4 to to PART fbem-18162 47 5 generate generate VERB fbem-18162 47 6 attitudes attitude NOUN fbem-18162 47 7 consistent consistent ADJ fbem-18162 47 8 with with ADP fbem-18162 47 9 advertising advertising NOUN fbem-18162 47 10 communication communication NOUN fbem-18162 47 11 information information NOUN fbem-18162 47 12 through through ADP fbem-18162 47 13 narrative narrative NOUN fbem-18162 47 14 transmission transmission NOUN fbem-18162 47 15 , , PUNCT fbem-18162 47 16 which which PRON fbem-18162 47 17 in in ADP fbem-18162 47 18 turn turn NOUN fbem-18162 47 19 affects affect VERB fbem-18162 47 20 their their PRON fbem-18162 47 21 own own ADJ fbem-18162 47 22 behavior behavior NOUN fbem-18162 47 23 and and CCONJ fbem-18162 47 24 willingness willingness NOUN fbem-18162 47 25 , , PUNCT fbem-18162 47 26 thereby thereby ADV fbem-18162 47 27 enhancing enhance VERB fbem-18162 47 28 their their PRON fbem-18162 47 29 user user NOUN fbem-18162 47 30 engagement engagement NOUN fbem-18162 47 31 . . PUNCT fbem-18162 48 1 based base VERB fbem-18162 48 2 on on ADP fbem-18162 48 3 the the DET fbem-18162 48 4 above above ADJ fbem-18162 48 5 discussion discussion NOUN fbem-18162 48 6 , , PUNCT fbem-18162 48 7 this this DET fbem-18162 48 8 article article NOUN fbem-18162 48 9 proposes propose VERB fbem-18162 48 10 the the DET fbem-18162 48 11 following follow VERB fbem-18162 48 12 assumptions assumption NOUN fbem-18162 48 13 : : PUNCT fbem-18162 48 14 h2 h2 NOUN fbem-18162 48 15 : : PUNCT fbem-18162 48 16 compared compare VERB fbem-18162 48 17 to to ADP fbem-18162 48 18 advertisements advertisement NOUN fbem-18162 48 19 that that SCONJ fbem-18162 48 20 only only ADV fbem-18162 48 21 contain contain VERB fbem-18162 48 22 a a DET fbem-18162 48 23 single single ADJ fbem-18162 48 24 emotion emotion NOUN fbem-18162 48 25 , , PUNCT fbem-18162 48 26 short short ADJ fbem-18162 48 27 video video NOUN fbem-18162 48 28 advertisements advertisement NOUN fbem-18162 48 29 that that PRON fbem-18162 48 30 contain contain VERB fbem-18162 48 31 both both CCONJ fbem-18162 48 32 negative negative ADJ fbem-18162 48 33 and and CCONJ fbem-18162 48 34 positive positive ADJ fbem-18162 48 35 emotions emotion NOUN fbem-18162 48 36 will will AUX fbem-18162 48 37 significantly significantly ADV fbem-18162 48 38 increase increase VERB fbem-18162 48 39 user user NOUN fbem-18162 48 40 engagement engagement NOUN fbem-18162 48 41 . . PUNCT fbem-18162 49 1 this this DET fbem-18162 49 2 article article NOUN fbem-18162 49 3 adopts adopt VERB fbem-18162 49 4 the the DET fbem-18162 49 5 product product NOUN fbem-18162 49 6 classification classification NOUN fbem-18162 49 7 method method NOUN fbem-18162 49 8 recognized recognize VERB fbem-18162 49 9 by by ADP fbem-18162 49 10 most most ADJ fbem-18162 49 11 scholars scholar NOUN fbem-18162 49 12 , , PUNCT fbem-18162 49 13 and and CCONJ fbem-18162 49 14 divides divide VERB fbem-18162 49 15 products product NOUN fbem-18162 49 16 into into ADP fbem-18162 49 17 search search NOUN fbem-18162 49 18 based base VERB fbem-18162 49 19 products product NOUN fbem-18162 49 20 and and CCONJ fbem-18162 49 21 experiential experiential ADJ fbem-18162 49 22 products product NOUN fbem-18162 49 23 based base VERB fbem-18162 49 24 on on ADP fbem-18162 49 25 the the DET fbem-18162 49 26 information information NOUN fbem-18162 49 27 characteristics characteristic NOUN fbem-18162 49 28 of of ADP fbem-18162 49 29 the the DET fbem-18162 49 30 products product NOUN fbem-18162 49 31 themselves[11 themselves[11 ADV fbem-18162 49 32 ] ] PUNCT fbem-18162 49 33 . . PUNCT fbem-18162 50 1 search search NOUN fbem-18162 50 2 oriented orient VERB fbem-18162 50 3 product product NOUN fbem-18162 50 4 consumers consumer NOUN fbem-18162 50 5 can can AUX fbem-18162 50 6 collect collect VERB fbem-18162 50 7 sufficient sufficient ADJ fbem-18162 50 8 information information NOUN fbem-18162 50 9 through through ADP fbem-18162 50 10 various various ADJ fbem-18162 50 11 channels channel NOUN fbem-18162 50 12 to to PART fbem-18162 50 13 accurately accurately ADV fbem-18162 50 14 evaluate evaluate VERB fbem-18162 50 15 the the DET fbem-18162 50 16 main main ADJ fbem-18162 50 17 features feature NOUN fbem-18162 50 18 and and CCONJ fbem-18162 50 19 quality quality NOUN fbem-18162 50 20 of of ADP fbem-18162 50 21 the the DET fbem-18162 50 22 product product NOUN fbem-18162 50 23 . . PUNCT fbem-18162 51 1 however however ADV fbem-18162 51 2 , , PUNCT fbem-18162 51 3 experiential experiential ADJ fbem-18162 51 4 products product NOUN fbem-18162 51 5 are be AUX fbem-18162 51 6 difficult difficult ADJ fbem-18162 51 7 to to PART fbem-18162 51 8 confirm confirm VERB fbem-18162 51 9 their their PRON fbem-18162 51 10 performance performance NOUN fbem-18162 51 11 and and CCONJ fbem-18162 51 12 quality quality NOUN fbem-18162 51 13 through through ADP fbem-18162 51 14 collected collect VERB fbem-18162 51 15 information information NOUN fbem-18162 51 16 , , PUNCT fbem-18162 51 17 and and CCONJ fbem-18162 51 18 it it PRON fbem-18162 51 19 is be AUX fbem-18162 51 20 necessary necessary ADJ fbem-18162 51 21 to to PART fbem-18162 51 22 personally personally ADV fbem-18162 51 23 experience experience VERB fbem-18162 51 24 or or CCONJ fbem-18162 51 25 use use VERB fbem-18162 51 26 the the DET fbem-18162 51 27 product product NOUN fbem-18162 51 28 in in ADP fbem-18162 51 29 order order NOUN fbem-18162 51 30 to to PART fbem-18162 51 31 make make VERB fbem-18162 51 32 accurate accurate ADJ fbem-18162 51 33 evaluations evaluation NOUN fbem-18162 51 34 . . PUNCT fbem-18162 52 1 in in ADP fbem-18162 52 2 short short ADJ fbem-18162 52 3 video video NOUN fbem-18162 52 4 advertisements advertisement NOUN fbem-18162 52 5 , , PUNCT fbem-18162 52 6 different different ADJ fbem-18162 52 7 narrative narrative NOUN fbem-18162 52 8 perspectives perspective NOUN fbem-18162 52 9 can can AUX fbem-18162 52 10 also also ADV fbem-18162 52 11 have have VERB fbem-18162 52 12 a a DET fbem-18162 52 13 certain certain ADJ fbem-18162 52 14 impact impact NOUN fbem-18162 52 15 on on ADP fbem-18162 52 16 the the DET fbem-18162 52 17 decision decision NOUN fbem-18162 52 18 - - PUNCT fbem-18162 52 19 making make VERB fbem-18162 52 20 process process NOUN fbem-18162 52 21 of of ADP fbem-18162 52 22 consumers consumer NOUN fbem-18162 52 23 when when SCONJ fbem-18162 52 24 searching search VERB fbem-18162 52 25 for for ADP fbem-18162 52 26 and and CCONJ fbem-18162 52 27 processing process VERB fbem-18162 52 28 information information NOUN fbem-18162 52 29 about about ADP fbem-18162 52 30 these these DET fbem-18162 52 31 two two NUM fbem-18162 52 32 types type NOUN fbem-18162 52 33 of of ADP fbem-18162 52 34 products product NOUN fbem-18162 52 35 . . PUNCT fbem-18162 53 1 in in ADP fbem-18162 53 2 short short ADJ fbem-18162 53 3 video video NOUN fbem-18162 53 4 advertisements advertisement NOUN fbem-18162 53 5 , , PUNCT fbem-18162 53 6 sellers seller NOUN fbem-18162 53 7 mainly mainly ADV fbem-18162 53 8 receive receive VERB fbem-18162 53 9 commissions commission NOUN fbem-18162 53 10 from from ADP fbem-18162 53 11 producers producer NOUN fbem-18162 53 12 and and CCONJ fbem-18162 53 13 initial initial ADJ fbem-18162 53 14 sellers seller NOUN fbem-18162 53 15 by by ADP fbem-18162 53 16 sharing share VERB fbem-18162 53 17 their their PRON fbem-18162 53 18 product product NOUN fbem-18162 53 19 experiences experience NOUN fbem-18162 53 20 . . PUNCT fbem-18162 54 1 when when SCONJ fbem-18162 54 2 short short ADJ fbem-18162 54 3 video video NOUN fbem-18162 54 4 advertisements advertisement NOUN fbem-18162 54 5 use use VERB fbem-18162 54 6 the the DET fbem-18162 54 7 first first ADJ fbem-18162 54 8 narrative narrative NOUN fbem-18162 54 9 perspective perspective NOUN fbem-18162 54 10 to to PART fbem-18162 54 11 recommend recommend VERB fbem-18162 54 12 experiential experiential ADJ fbem-18162 54 13 products product NOUN fbem-18162 54 14 , , PUNCT fbem-18162 54 15 users user NOUN fbem-18162 54 16 feel feel VERB fbem-18162 54 17 or or CCONJ fbem-18162 54 18 use use VERB fbem-18162 54 19 the the DET fbem-18162 54 20 product product NOUN fbem-18162 54 21 as as SCONJ fbem-18162 54 22 if if SCONJ fbem-18162 54 23 it it PRON fbem-18162 54 24 were be AUX fbem-18162 54 25 reflected reflect VERB fbem-18162 54 26 in in ADP fbem-18162 54 27 the the DET fbem-18162 54 28 narrative narrative NOUN fbem-18162 54 29 , , PUNCT fbem-18162 54 30 meeting meet VERB fbem-18162 54 31 their their PRON fbem-18162 54 32 needs need NOUN fbem-18162 54 33 for for ADP fbem-18162 54 34 experiential experiential ADJ fbem-18162 54 35 products product NOUN fbem-18162 54 36 . . PUNCT fbem-18162 55 1 this this PRON fbem-18162 55 2 leads lead VERB fbem-18162 55 3 to to ADP fbem-18162 55 4 significantly significantly ADV fbem-18162 55 5 higher high ADJ fbem-18162 55 6 user user NOUN fbem-18162 55 7 engagement engagement NOUN fbem-18162 55 8 in in ADP fbem-18162 55 9 experiential experiential ADJ fbem-18162 55 10 products product NOUN fbem-18162 55 11 compared compare VERB fbem-18162 55 12 to to ADP fbem-18162 55 13 search search NOUN fbem-18162 55 14 based base VERB fbem-18162 55 15 products product NOUN fbem-18162 55 16 in in ADP fbem-18162 55 17 the the DET fbem-18162 55 18 first first ADJ fbem-18162 55 19 narrative narrative PROPN fbem-18162 55 20 perspective perspective PROPN fbem-18162 55 21 scenario scenario PROPN fbem-18162 55 22 . . PUNCT fbem-18162 56 1 when when SCONJ fbem-18162 56 2 short short ADJ fbem-18162 56 3 video video NOUN fbem-18162 56 4 advertisements advertisement NOUN fbem-18162 56 5 use use VERB fbem-18162 56 6 a a DET fbem-18162 56 7 third third ADJ fbem-18162 56 8 narrative narrative NOUN fbem-18162 56 9 perspective perspective NOUN fbem-18162 56 10 , , PUNCT fbem-18162 56 11 users user NOUN fbem-18162 56 12 are be AUX fbem-18162 56 13 further far ADV fbem-18162 56 14 away away ADV fbem-18162 56 15 from from ADP fbem-18162 56 16 the the DET fbem-18162 56 17 narrative narrative NOUN fbem-18162 56 18 world world NOUN fbem-18162 56 19 , , PUNCT fbem-18162 56 20 making make VERB fbem-18162 56 21 it it PRON fbem-18162 56 22 difficult difficult ADJ fbem-18162 56 23 to to PART fbem-18162 56 24 immerse immerse VERB fbem-18162 56 25 themselves themselves PRON fbem-18162 56 26 in in ADP fbem-18162 56 27 the the DET fbem-18162 56 28 narrative narrative NOUN fbem-18162 56 29 . . PUNCT fbem-18162 57 1 they they PRON fbem-18162 57 2 are be AUX fbem-18162 57 3 less less ADV fbem-18162 57 4 affected affect VERB fbem-18162 57 5 by by ADP fbem-18162 57 6 narrative narrative NOUN fbem-18162 57 7 attitudes attitude NOUN fbem-18162 57 8 , , PUNCT fbem-18162 57 9 and and CCONJ fbem-18162 57 10 whether whether SCONJ fbem-18162 57 11 it it PRON fbem-18162 57 12 is be AUX fbem-18162 57 13 search search NOUN fbem-18162 57 14 products product NOUN fbem-18162 57 15 or or CCONJ fbem-18162 57 16 experiential experiential ADJ fbem-18162 57 17 products product NOUN fbem-18162 57 18 , , PUNCT fbem-18162 57 19 there there PRON fbem-18162 57 20 is be VERB fbem-18162 57 21 no no DET fbem-18162 57 22 significant significant ADJ fbem-18162 57 23 difference difference NOUN fbem-18162 57 24 in in ADP fbem-18162 57 25 the the DET fbem-18162 57 26 impact impact NOUN fbem-18162 57 27 on on ADP fbem-18162 57 28 user user NOUN fbem-18162 57 29 engagement engagement NOUN fbem-18162 57 30 . . PUNCT fbem-18162 58 1 based base VERB fbem-18162 58 2 on on ADP fbem-18162 58 3 the the DET fbem-18162 58 4 above above ADJ fbem-18162 58 5 discussion discussion NOUN fbem-18162 58 6 , , PUNCT fbem-18162 58 7 this this DET fbem-18162 58 8 article article NOUN fbem-18162 58 9 proposes propose VERB fbem-18162 58 10 the the DET fbem-18162 58 11 following follow VERB fbem-18162 58 12 assumptions assumption NOUN fbem-18162 58 13 : : PUNCT fbem-18162 58 14 h3a h3a NOUN fbem-18162 58 15 : : PUNCT fbem-18162 58 16 product product NOUN fbem-18162 58 17 type type NOUN fbem-18162 58 18 plays play VERB fbem-18162 58 19 a a DET fbem-18162 58 20 moderating moderate VERB fbem-18162 58 21 role role NOUN fbem-18162 58 22 in in ADP fbem-18162 58 23 the the DET fbem-18162 58 24 impact impact NOUN fbem-18162 58 25 of of ADP fbem-18162 58 26 narrative narrative NOUN fbem-18162 58 27 perspective perspective NOUN fbem-18162 58 28 on on ADP fbem-18162 58 29 user user NOUN fbem-18162 58 30 engagement engagement NOUN fbem-18162 58 31 . . PUNCT fbem-18162 59 1 h3b h3b NOUN fbem-18162 59 2 : : PUNCT fbem-18162 59 3 when when SCONJ fbem-18162 59 4 using use VERB fbem-18162 59 5 the the DET fbem-18162 59 6 first first ADJ fbem-18162 59 7 person person NOUN fbem-18162 59 8 narrative narrative NOUN fbem-18162 59 9 perspective perspective NOUN fbem-18162 59 10 , , PUNCT fbem-18162 59 11 user user NOUN fbem-18162 59 12 engagement engagement NOUN fbem-18162 59 13 in in ADP fbem-18162 59 14 short short ADJ fbem-18162 59 15 video video NOUN fbem-18162 59 16 advertisements advertisement NOUN fbem-18162 59 17 for for ADP fbem-18162 59 18 experiential experiential ADJ fbem-18162 59 19 products product NOUN fbem-18162 59 20 is be AUX fbem-18162 59 21 significantly significantly ADV fbem-18162 59 22 higher high ADJ fbem-18162 59 23 than than ADP fbem-18162 59 24 that that PRON fbem-18162 59 25 for for ADP fbem-18162 59 26 search search NOUN fbem-18162 59 27 products product NOUN fbem-18162 59 28 . . PUNCT fbem-18162 60 1 h3c h3c VERB fbem-18162 60 2 : : PUNCT fbem-18162 60 3 when when SCONJ fbem-18162 60 4 using use VERB fbem-18162 60 5 a a DET fbem-18162 60 6 third third ADJ fbem-18162 60 7 person person NOUN fbem-18162 60 8 narrative narrative NOUN fbem-18162 60 9 perspective perspective NOUN fbem-18162 60 10 , , PUNCT fbem-18162 60 11 there there PRON fbem-18162 60 12 is be VERB fbem-18162 60 13 no no DET fbem-18162 60 14 significant significant ADJ fbem-18162 60 15 difference difference NOUN fbem-18162 60 16 in in ADP fbem-18162 60 17 user user NOUN fbem-18162 60 18 engagement engagement NOUN fbem-18162 60 19 between between ADP fbem-18162 60 20 short short ADJ fbem-18162 60 21 video video NOUN fbem-18162 60 22 advertisements advertisement NOUN fbem-18162 60 23 for for ADP fbem-18162 60 24 the the DET fbem-18162 60 25 two two NUM fbem-18162 60 26 products product NOUN fbem-18162 60 27 . . PUNCT fbem-18162 61 1 the the DET fbem-18162 61 2 research research NOUN fbem-18162 61 3 model model NOUN fbem-18162 61 4 is be AUX fbem-18162 61 5 shown show VERB fbem-18162 61 6 in in ADP fbem-18162 61 7 figure figure NOUN fbem-18162 61 8 1 1 NUM fbem-18162 61 9 . . PUNCT fbem-18162 61 10 figure figure NOUN fbem-18162 61 11 1 1 NUM fbem-18162 61 12 . . PUNCT fbem-18162 61 13 research research NOUN fbem-18162 61 14 model model NOUN fbem-18162 61 15 4 4 NUM fbem-18162 61 16 . . PUNCT fbem-18162 62 1 data datum NOUN fbem-18162 62 2 analysis analysis NOUN fbem-18162 62 3 using use VERB fbem-18162 62 4 hierarchical hierarchical ADJ fbem-18162 62 5 regression regression NOUN fbem-18162 62 6 analysis analysis NOUN fbem-18162 62 7 method method NOUN fbem-18162 62 8 to to PART fbem-18162 62 9 verify verify VERB fbem-18162 62 10 the the DET fbem-18162 62 11 impact impact NOUN fbem-18162 62 12 of of ADP fbem-18162 62 13 narrative narrative NOUN fbem-18162 62 14 perspective perspective NOUN fbem-18162 62 15 and and CCONJ fbem-18162 62 16 emotional emotional ADJ fbem-18162 62 17 characteristics characteristic NOUN fbem-18162 62 18 on on ADP fbem-18162 62 19 user user NOUN fbem-18162 62 20 engagement engagement NOUN fbem-18162 62 21 . . PUNCT fbem-18162 63 1 analyze analyze VERB fbem-18162 63 2 the the DET fbem-18162 63 3 video video NOUN fbem-18162 63 4 duration duration NOUN fbem-18162 63 5 and and CCONJ fbem-18162 63 6 87 87 NUM fbem-18162 63 7 followers follower NOUN fbem-18162 63 8 as as ADP fbem-18162 63 9 control control NOUN fbem-18162 63 10 variables variable NOUN fbem-18162 63 11 in in ADP fbem-18162 63 12 the the DET fbem-18162 63 13 first first ADJ fbem-18162 63 14 layer layer NOUN fbem-18162 63 15 model model NOUN fbem-18162 63 16 ( ( PUNCT fbem-18162 63 17 model model NOUN fbem-18162 63 18 1 1 NUM fbem-18162 63 19 - - SYM fbem-18162 63 20 1 1 NUM fbem-18162 63 21 : : PUNCT fbem-18162 63 22 𝑀 𝑀 PROPN fbem-18162 63 23 𝛽 𝛽 PROPN fbem-18162 63 24 𝑋 𝑋 PROPN fbem-18162 63 25 𝑒 𝑒 PROPN fbem-18162 63 26 ) ) PUNCT fbem-18162 63 27 . . PUNCT fbem-18162 64 1 in in ADP fbem-18162 64 2 the the DET fbem-18162 64 3 second second ADJ fbem-18162 64 4 layer layer NOUN fbem-18162 64 5 model model NOUN fbem-18162 64 6 , , PUNCT fbem-18162 64 7 the the DET fbem-18162 64 8 narrative narrative NOUN fbem-18162 64 9 perspective perspective NOUN fbem-18162 64 10 of of ADP fbem-18162 64 11 short short ADJ fbem-18162 64 12 video video NOUN fbem-18162 64 13 advertisements advertisement NOUN fbem-18162 64 14 and and CCONJ fbem-18162 64 15 the the DET fbem-18162 64 16 emotional emotional ADJ fbem-18162 64 17 characteristics characteristic NOUN fbem-18162 64 18 of of ADP fbem-18162 64 19 short short ADJ fbem-18162 64 20 video video NOUN fbem-18162 64 21 advertisements advertisement NOUN fbem-18162 64 22 are be AUX fbem-18162 64 23 included include VERB fbem-18162 64 24 as as ADP fbem-18162 64 25 independent independent ADJ fbem-18162 64 26 variables variable NOUN fbem-18162 64 27 in in ADP fbem-18162 64 28 the the DET fbem-18162 64 29 regression regression NOUN fbem-18162 64 30 model model NOUN fbem-18162 64 31 ( ( PUNCT fbem-18162 64 32 model model NOUN fbem-18162 64 33 1 1 NUM fbem-18162 64 34 - - SYM fbem-18162 64 35 2 2 NUM fbem-18162 64 36 , , PUNCT fbem-18162 64 37 model model NOUN fbem-18162 64 38 1 1 NUM fbem-18162 64 39 - - SYM fbem-18162 64 40 3 3 NUM fbem-18162 64 41 : : PUNCT fbem-18162 64 42 m m VERB fbem-18162 64 43 𝛽 𝛽 NOUN fbem-18162 64 44 𝑋 𝑋 PROPN fbem-18162 64 45 β𝑋 β𝑋 ADJ fbem-18162 64 46 𝑒 𝑒 PROPN fbem-18162 64 47 , , PUNCT fbem-18162 64 48 𝑖 𝑖 SYM fbem-18162 64 49 π‘›π‘Žπ‘Ÿπ‘Ÿπ‘Žπ‘‘π‘–π‘£π‘’οΌŒπ‘’π‘šπ‘œπ‘‘π‘–π‘œπ‘›),and π‘›π‘Žπ‘Ÿπ‘Ÿπ‘Žπ‘‘π‘–π‘£π‘’οΌŒπ‘’π‘šπ‘œπ‘‘π‘–π‘œπ‘›),and PROPN fbem-18162 64 50 user user NOUN fbem-18162 64 51 engagement engagement NOUN fbem-18162 64 52 are be AUX fbem-18162 64 53 included include VERB fbem-18162 64 54 as as ADP fbem-18162 64 55 dependent dependent ADJ fbem-18162 64 56 variables variable NOUN fbem-18162 64 57 in in ADP fbem-18162 64 58 the the DET fbem-18162 64 59 regression regression NOUN fbem-18162 64 60 model model NOUN fbem-18162 64 61 . . PUNCT fbem-18162 65 1 the the DET fbem-18162 65 2 specific specific ADJ fbem-18162 65 3 regression regression NOUN fbem-18162 65 4 model model NOUN fbem-18162 65 5 and and CCONJ fbem-18162 65 6 results result NOUN fbem-18162 65 7 are be AUX fbem-18162 65 8 shown show VERB fbem-18162 65 9 in in ADP fbem-18162 65 10 table table NOUN fbem-18162 65 11 1 1 NUM fbem-18162 65 12 . . PUNCT fbem-18162 66 1 according accord VERB fbem-18162 66 2 to to ADP fbem-18162 66 3 the the DET fbem-18162 66 4 test test NOUN fbem-18162 66 5 results result NOUN fbem-18162 66 6 , , PUNCT fbem-18162 66 7 the the DET fbem-18162 66 8 f f NOUN fbem-18162 66 9 - - PUNCT fbem-18162 66 10 values value NOUN fbem-18162 66 11 of of ADP fbem-18162 66 12 each each DET fbem-18162 66 13 model model NOUN fbem-18162 66 14 are be AUX fbem-18162 66 15 significant significant ADJ fbem-18162 66 16 and and CCONJ fbem-18162 66 17 have have AUX fbem-18162 66 18 passed pass VERB fbem-18162 66 19 the the DET fbem-18162 66 20 significance significance NOUN fbem-18162 66 21 test test NOUN fbem-18162 66 22 . . PUNCT fbem-18162 67 1 at at ADP fbem-18162 67 2 the the DET fbem-18162 67 3 same same ADJ fbem-18162 67 4 time time NOUN fbem-18162 67 5 , , PUNCT fbem-18162 67 6 vif<2 vif<2 NOUN fbem-18162 67 7 indicates indicate VERB fbem-18162 67 8 that that SCONJ fbem-18162 67 9 there there PRON fbem-18162 67 10 is be VERB fbem-18162 67 11 no no DET fbem-18162 67 12 serious serious ADJ fbem-18162 67 13 multicollinearity multicollinearity NOUN fbem-18162 67 14 problem problem NOUN fbem-18162 67 15 between between ADP fbem-18162 67 16 the the DET fbem-18162 67 17 variables variable NOUN fbem-18162 67 18 , , PUNCT fbem-18162 67 19 and and CCONJ fbem-18162 67 20 the the DET fbem-18162 67 21 regression regression NOUN fbem-18162 67 22 of of ADP fbem-18162 67 23 the the DET fbem-18162 67 24 model model NOUN fbem-18162 67 25 is be AUX fbem-18162 67 26 good good ADJ fbem-18162 67 27 . . PUNCT fbem-18162 68 1 model model NOUN fbem-18162 68 2 1 1 NUM fbem-18162 68 3 - - SYM fbem-18162 68 4 1 1 NUM fbem-18162 68 5 presents present VERB fbem-18162 68 6 the the DET fbem-18162 68 7 influence influence NOUN fbem-18162 68 8 of of ADP fbem-18162 68 9 control control NOUN fbem-18162 68 10 variables variable NOUN fbem-18162 68 11 on on ADP fbem-18162 68 12 the the DET fbem-18162 68 13 usefulness usefulness NOUN fbem-18162 68 14 of of ADP fbem-18162 68 15 comments comment NOUN fbem-18162 68 16 . . PUNCT fbem-18162 69 1 the the DET fbem-18162 69 2 results result NOUN fbem-18162 69 3 from from ADP fbem-18162 69 4 the the DET fbem-18162 69 5 table table NOUN fbem-18162 69 6 indicate indicate VERB fbem-18162 69 7 that that SCONJ fbem-18162 69 8 video video NOUN fbem-18162 69 9 duration duration NOUN fbem-18162 69 10 has have VERB fbem-18162 69 11 a a DET fbem-18162 69 12 significant significant ADJ fbem-18162 69 13 impact impact NOUN fbem-18162 69 14 on on ADP fbem-18162 69 15 the the DET fbem-18162 69 16 usefulness usefulness NOUN fbem-18162 69 17 of of ADP fbem-18162 69 18 comments comment NOUN fbem-18162 69 19 ; ; PUNCT fbem-18162 69 20 comparing compare VERB fbem-18162 69 21 model model NOUN fbem-18162 69 22 1 1 NUM fbem-18162 69 23 - - SYM fbem-18162 69 24 1 1 NUM fbem-18162 69 25 and and CCONJ fbem-18162 69 26 model model NOUN fbem-18162 69 27 1 1 NUM fbem-18162 69 28 - - SYM fbem-18162 69 29 2 2 NUM fbem-18162 69 30 , , PUNCT fbem-18162 69 31 it it PRON fbem-18162 69 32 can can AUX fbem-18162 69 33 be be AUX fbem-18162 69 34 seen see VERB fbem-18162 69 35 that that SCONJ fbem-18162 69 36 the the DET fbem-18162 69 37 addition addition NOUN fbem-18162 69 38 of of ADP fbem-18162 69 39 variable variable ADJ fbem-18162 69 40 narrative narrative NOUN fbem-18162 69 41 perspective perspective NOUN fbem-18162 69 42 significantly significantly ADV fbem-18162 69 43 improves improve VERB fbem-18162 69 44 the the DET fbem-18162 69 45 explanatory explanatory ADJ fbem-18162 69 46 power power NOUN fbem-18162 69 47 of of ADP fbem-18162 69 48 the the DET fbem-18162 69 49 model model NOUN fbem-18162 69 50 ( ( PUNCT fbem-18162 69 51 βˆ†π‘… βˆ†π‘… PROPN fbem-18162 69 52 0.014 0.014 NUM fbem-18162 69 53 , , PUNCT fbem-18162 69 54 𝑃 𝑃 PROPN fbem-18162 69 55 0.001 0.001 NUM fbem-18162 69 56 ) ) PUNCT fbem-18162 69 57 . . PUNCT fbem-18162 70 1 the the DET fbem-18162 70 2 correlation correlation NOUN fbem-18162 70 3 regression regression NOUN fbem-18162 70 4 coefficients coefficient NOUN fbem-18162 70 5 of of ADP fbem-18162 70 6 model model NOUN fbem-18162 70 7 1 1 NUM fbem-18162 70 8 - - SYM fbem-18162 70 9 2 2 NUM fbem-18162 70 10 indicate indicate VERB fbem-18162 70 11 that that PRON fbem-18162 70 12 narrative narrative NOUN fbem-18162 70 13 perspective perspective NOUN fbem-18162 70 14 can can AUX fbem-18162 70 15 significantly significantly ADV fbem-18162 70 16 positively positively ADV fbem-18162 70 17 affect affect VERB fbem-18162 70 18 user user NOUN fbem-18162 70 19 engagement engagement NOUN fbem-18162 70 20 ( ( PUNCT fbem-18162 70 21 𝛽 𝛽 NOUN fbem-18162 70 22 0.122，p 0.122，p NOUN fbem-18162 70 23 0.05 0.05 NUM fbem-18162 70 24 ) ) PUNCT fbem-18162 70 25 , , PUNCT fbem-18162 70 26 assuming assume VERB fbem-18162 70 27 h1 h1 PROPN fbem-18162 70 28 has have AUX fbem-18162 70 29 been be AUX fbem-18162 70 30 validated validate VERB fbem-18162 70 31 . . PUNCT fbem-18162 71 1 comparing compare VERB fbem-18162 71 2 model model NOUN fbem-18162 71 3 1 1 NUM fbem-18162 71 4 - - SYM fbem-18162 71 5 1 1 NUM fbem-18162 71 6 and and CCONJ fbem-18162 71 7 model model NOUN fbem-18162 71 8 1 1 NUM fbem-18162 71 9 - - SYM fbem-18162 71 10 3 3 NUM fbem-18162 71 11 , , PUNCT fbem-18162 71 12 it it PRON fbem-18162 71 13 can can AUX fbem-18162 71 14 be be AUX fbem-18162 71 15 seen see VERB fbem-18162 71 16 that that SCONJ fbem-18162 71 17 the the DET fbem-18162 71 18 addition addition NOUN fbem-18162 71 19 of of ADP fbem-18162 71 20 variable variable ADJ fbem-18162 71 21 sentiment sentiment NOUN fbem-18162 71 22 features feature VERB fbem-18162 71 23 significantly significantly ADV fbem-18162 71 24 improves improve VERB fbem-18162 71 25 the the DET fbem-18162 71 26 explanatory explanatory ADJ fbem-18162 71 27 power power NOUN fbem-18162 71 28 of of ADP fbem-18162 71 29 the the DET fbem-18162 71 30 model model NOUN fbem-18162 71 31 βˆ†π‘… βˆ†π‘… PROPN fbem-18162 71 32 0.012 0.012 NUM fbem-18162 71 33 , , PUNCT fbem-18162 71 34 𝑃 𝑃 NOUN fbem-18162 71 35 0.01 0.01 NUM fbem-18162 71 36 .the .the DET fbem-18162 71 37 correlation correlation NOUN fbem-18162 71 38 coefficients coefficient NOUN fbem-18162 71 39 of of ADP fbem-18162 71 40 models model NOUN fbem-18162 71 41 1 1 NUM fbem-18162 71 42 - - SYM fbem-18162 71 43 3 3 NUM fbem-18162 71 44 indicate indicate VERB fbem-18162 71 45 that that SCONJ fbem-18162 71 46 emotional emotional ADJ fbem-18162 71 47 features feature NOUN fbem-18162 71 48 can can AUX fbem-18162 71 49 significantly significantly ADV fbem-18162 71 50 improve improve VERB fbem-18162 71 51 user user NOUN fbem-18162 71 52 engagement engagement NOUN fbem-18162 71 53 𝛽 𝛽 PROPN fbem-18162 71 54 0.113，p 0.113，p NUM fbem-18162 71 55 0.05 0.05 NUM fbem-18162 71 56 , , PUNCT fbem-18162 71 57 assuming assume VERB fbem-18162 71 58 that that SCONJ fbem-18162 71 59 h2 h2 PROPN fbem-18162 71 60 has have AUX fbem-18162 71 61 been be AUX fbem-18162 71 62 validated validate VERB fbem-18162 71 63 . . PUNCT fbem-18162 72 1 table table NOUN fbem-18162 72 2 1 1 NUM fbem-18162 72 3 . . PUNCT fbem-18162 73 1 regression regression VERB fbem-18162 73 2 analysis analysis NOUN fbem-18162 73 3 results result NOUN fbem-18162 73 4 of of ADP fbem-18162 73 5 narrative narrative NOUN fbem-18162 73 6 perspective perspective NOUN fbem-18162 73 7 and and CCONJ fbem-18162 73 8 emotional emotional ADJ fbem-18162 73 9 characteristics characteristic NOUN fbem-18162 73 10 on on ADP fbem-18162 73 11 user user NOUN fbem-18162 73 12 engagement engagement NOUN fbem-18162 73 13 variable variable ADJ fbem-18162 73 14 engagement engagement NOUN fbem-18162 73 15 model model NOUN fbem-18162 73 16 1 1 NUM fbem-18162 73 17 - - SYM fbem-18162 73 18 1 1 NUM fbem-18162 73 19 model model NOUN fbem-18162 73 20 1 1 NUM fbem-18162 73 21 - - SYM fbem-18162 73 22 2 2 NUM fbem-18162 73 23 model model NOUN fbem-18162 73 24 1 1 NUM fbem-18162 73 25 - - SYM fbem-18162 73 26 3 3 NUM fbem-18162 73 27 duration duration NOUN fbem-18162 73 28 0.133 0.133 NOUN fbem-18162 73 29 * * NOUN fbem-18162 73 30 * * PUNCT fbem-18162 74 1 0.116 0.116 NUM fbem-18162 74 2 * * NOUN fbem-18162 74 3 0.114 0.114 NUM fbem-18162 74 4 * * NOUN fbem-18162 74 5 followers follower NOUN fbem-18162 74 6 0.060 0.060 NUM fbem-18162 74 7 0.069 0.069 NUM fbem-18162 74 8 0.054 0.054 NUM fbem-18162 74 9 narrative narrative NOUN fbem-18162 74 10 0.122 0.122 NUM fbem-18162 74 11 * * PUNCT fbem-18162 74 12 emotion emotion NOUN fbem-18162 74 13 0.113 0.113 NUM fbem-18162 74 14 * * PUNCT fbem-18162 74 15 r2 r2 PROPN fbem-18162 74 16 0.026 0.026 NUM fbem-18162 74 17 0.040 0.040 NUM fbem-18162 74 18 0.038 0.038 NUM fbem-18162 74 19 𝑨𝒅𝒋. 𝑨𝒅𝒋. PROPN fbem-18162 74 20 π‘ΉπŸ π‘ΉπŸ NOUN fbem-18162 74 21 0.021 0.021 NUM fbem-18162 74 22 0.033 0.033 NUM fbem-18162 74 23 0.031 0.031 NUM fbem-18162 74 24 βˆ†π‘ΉπŸ βˆ†π‘ΉπŸ PROPN fbem-18162 74 25 0.026 0.026 NUM fbem-18162 74 26 0.014 0.014 NUM fbem-18162 74 27 0.012 0.012 NUM fbem-18162 74 28 f f PROPN fbem-18162 74 29 5.279 5.279 NUM fbem-18162 74 30 * * NOUN fbem-18162 74 31 * * PUNCT fbem-18162 74 32 6.067 6.067 NUM fbem-18162 74 33 * * PUNCT fbem-18162 74 34 * * PUNCT fbem-18162 75 1 * * PUNCT fbem-18162 75 2 5.139 5.139 NUM fbem-18162 75 3 * * PUNCT fbem-18162 75 4 * * PUNCT fbem-18162 75 5 note note NOUN fbem-18162 75 6 : : PUNCT fbem-18162 76 1 * * PUNCT fbem-18162 76 2 * * PUNCT fbem-18162 76 3 * * PUNCT fbem-18162 76 4 represents represent VERB fbem-18162 76 5 a a DET fbem-18162 76 6 significant significant ADJ fbem-18162 76 7 level level NOUN fbem-18162 76 8 of of ADP fbem-18162 76 9 0.01 0.01 NUM fbem-18162 76 10 * * PUNCT fbem-18162 76 11 * * PUNCT fbem-18162 76 12 represents represent VERB fbem-18162 76 13 a a DET fbem-18162 76 14 significant significant ADJ fbem-18162 76 15 level level NOUN fbem-18162 76 16 of of ADP fbem-18162 76 17 0.05 0.05 NUM fbem-18162 76 18 * * PUNCT fbem-18162 76 19 indicates indicate VERB fbem-18162 76 20 the the DET fbem-18162 76 21 significance significance NOUN fbem-18162 76 22 level level NOUN fbem-18162 76 23 of of ADP fbem-18162 76 24 0.1 0.1 NUM fbem-18162 76 25 . . PUNCT fbem-18162 77 1 this this DET fbem-18162 77 2 article article NOUN fbem-18162 77 3 assumes assume VERB fbem-18162 77 4 the the DET fbem-18162 77 5 moderating moderate VERB fbem-18162 77 6 effect effect NOUN fbem-18162 77 7 of of ADP fbem-18162 77 8 product product NOUN fbem-18162 77 9 features feature NOUN fbem-18162 77 10 between between ADP fbem-18162 77 11 narrative narrative NOUN fbem-18162 77 12 perspective perspective PROPN fbem-18162 77 13 and and CCONJ fbem-18162 77 14 user user NOUN fbem-18162 77 15 engagement engagement NOUN fbem-18162 77 16 , , PUNCT fbem-18162 77 17 namely namely ADV fbem-18162 77 18 h3 h3 NOUN fbem-18162 77 19 , , PUNCT fbem-18162 77 20 h3a h3a NOUN fbem-18162 77 21 , , PUNCT fbem-18162 77 22 and and CCONJ fbem-18162 77 23 h3b h3b X fbem-18162 77 24 . . PUNCT fbem-18162 78 1 we we PRON fbem-18162 78 2 will will AUX fbem-18162 78 3 use use VERB fbem-18162 78 4 a a DET fbem-18162 78 5 combination combination NOUN fbem-18162 78 6 of of ADP fbem-18162 78 7 traditional traditional ADJ fbem-18162 78 8 analysis analysis NOUN fbem-18162 78 9 of of ADP fbem-18162 78 10 variance variance NOUN fbem-18162 78 11 and and CCONJ fbem-18162 78 12 bootstrap bootstrap NOUN fbem-18162 78 13 methods method NOUN fbem-18162 78 14 for for ADP fbem-18162 78 15 testing testing NOUN fbem-18162 78 16 . . PUNCT fbem-18162 79 1 since since SCONJ fbem-18162 79 2 the the DET fbem-18162 79 3 narrative narrative NOUN fbem-18162 79 4 perspective perspective NOUN fbem-18162 79 5 ( ( PUNCT fbem-18162 79 6 first first ADJ fbem-18162 79 7 person person NOUN fbem-18162 79 8 narrative narrative NOUN fbem-18162 79 9 perspective perspective NOUN fbem-18162 79 10 vs. vs. ADP fbem-18162 79 11 third third ADJ fbem-18162 79 12 person person NOUN fbem-18162 79 13 narrative narrative NOUN fbem-18162 79 14 perspective perspective PROPN fbem-18162 79 15 ) ) PUNCT fbem-18162 79 16 and and CCONJ fbem-18162 79 17 product product NOUN fbem-18162 79 18 type type NOUN fbem-18162 79 19 ( ( PUNCT fbem-18162 79 20 utility utility NOUN fbem-18162 79 21 vs. vs. ADP fbem-18162 79 22 hedonic hedonic NOUN fbem-18162 79 23 ) ) PUNCT fbem-18162 79 24 in in ADP fbem-18162 79 25 this this DET fbem-18162 79 26 study study NOUN fbem-18162 79 27 are be AUX fbem-18162 79 28 both both PRON fbem-18162 79 29 categorical categorical ADJ fbem-18162 79 30 variables variable NOUN fbem-18162 79 31 , , PUNCT fbem-18162 79 32 anova anova PROPN fbem-18162 79 33 was be AUX fbem-18162 79 34 used use VERB fbem-18162 79 35 to to PART fbem-18162 79 36 test test VERB fbem-18162 79 37 the the DET fbem-18162 79 38 moderating moderate VERB fbem-18162 79 39 effect effect NOUN fbem-18162 79 40 . . PUNCT fbem-18162 80 1 if if SCONJ fbem-18162 80 2 there there PRON fbem-18162 80 3 is be VERB fbem-18162 80 4 a a DET fbem-18162 80 5 significant significant ADJ fbem-18162 80 6 interaction interaction NOUN fbem-18162 80 7 effect effect NOUN fbem-18162 80 8 between between ADP fbem-18162 80 9 coupon coupon NOUN fbem-18162 80 10 distribution distribution NOUN fbem-18162 80 11 method method NOUN fbem-18162 80 12 and and CCONJ fbem-18162 80 13 product product NOUN fbem-18162 80 14 type type NOUN fbem-18162 80 15 , , PUNCT fbem-18162 80 16 it it PRON fbem-18162 80 17 can can AUX fbem-18162 80 18 be be AUX fbem-18162 80 19 proven prove VERB fbem-18162 80 20 that that SCONJ fbem-18162 80 21 the the DET fbem-18162 80 22 moderating moderate VERB fbem-18162 80 23 effect effect NOUN fbem-18162 80 24 exists exist VERB fbem-18162 80 25 . . PUNCT fbem-18162 81 1 using use VERB fbem-18162 81 2 user user NOUN fbem-18162 81 3 engagement engagement NOUN fbem-18162 81 4 as as ADP fbem-18162 81 5 the the DET fbem-18162 81 6 dependent dependent ADJ fbem-18162 81 7 variable variable ADJ fbem-18162 81 8 and and CCONJ fbem-18162 81 9 narrative narrative NOUN fbem-18162 81 10 perspective perspective NOUN fbem-18162 81 11 , , PUNCT fbem-18162 81 12 product product NOUN fbem-18162 81 13 type type NOUN fbem-18162 81 14 , , PUNCT fbem-18162 81 15 narrative narrative NOUN fbem-18162 81 16 perspective perspective NOUN fbem-18162 81 17 , , PUNCT fbem-18162 81 18 and and CCONJ fbem-18162 81 19 product product NOUN fbem-18162 81 20 type type NOUN fbem-18162 81 21 interaction interaction NOUN fbem-18162 81 22 as as ADP fbem-18162 81 23 independent independent ADJ fbem-18162 81 24 variables variable NOUN fbem-18162 81 25 , , PUNCT fbem-18162 81 26 an an DET fbem-18162 81 27 anova anova PROPN fbem-18162 81 28 test test NOUN fbem-18162 81 29 was be AUX fbem-18162 81 30 conducted conduct VERB fbem-18162 81 31 , , PUNCT fbem-18162 81 32 as as SCONJ fbem-18162 81 33 shown show VERB fbem-18162 81 34 in in ADP fbem-18162 81 35 table table NOUN fbem-18162 81 36 2 2 NUM fbem-18162 81 37 . . PUNCT fbem-18162 82 1 the the DET fbem-18162 82 2 results result NOUN fbem-18162 82 3 showed show VERB fbem-18162 82 4 that that SCONJ fbem-18162 82 5 the the DET fbem-18162 82 6 interaction interaction NOUN fbem-18162 82 7 between between ADP fbem-18162 82 8 narrative narrative NOUN fbem-18162 82 9 perspective perspective NOUN fbem-18162 82 10 and and CCONJ fbem-18162 82 11 product product NOUN fbem-18162 82 12 type type NOUN fbem-18162 82 13 was be AUX fbem-18162 82 14 significant significant ADJ fbem-18162 82 15 ( ( PUNCT fbem-18162 82 16 f=5.038 f=5.038 PROPN fbem-18162 82 17 , , PUNCT fbem-18162 82 18 p<0.05 p<0.05 PROPN fbem-18162 82 19 ) ) PUNCT fbem-18162 82 20 , , PUNCT fbem-18162 82 21 indicating indicate VERB fbem-18162 82 22 a a DET fbem-18162 82 23 significant significant ADJ fbem-18162 82 24 joint joint ADJ fbem-18162 82 25 effect effect NOUN fbem-18162 82 26 of of ADP fbem-18162 82 27 narrative narrative NOUN fbem-18162 82 28 perspective perspective NOUN fbem-18162 82 29 and and CCONJ fbem-18162 82 30 product product NOUN fbem-18162 82 31 type type NOUN fbem-18162 82 32 on on ADP fbem-18162 82 33 consumer consumer NOUN fbem-18162 82 34 expected expect VERB fbem-18162 82 35 regret regret NOUN fbem-18162 82 36 . . PUNCT fbem-18162 83 1 product product NOUN fbem-18162 83 2 type type NOUN fbem-18162 83 3 played play VERB fbem-18162 83 4 a a DET fbem-18162 83 5 moderating moderate VERB fbem-18162 83 6 role role NOUN fbem-18162 83 7 in in ADP fbem-18162 83 8 the the DET fbem-18162 83 9 impact impact NOUN fbem-18162 83 10 of of ADP fbem-18162 83 11 narrative narrative NOUN fbem-18162 83 12 perspective perspective NOUN fbem-18162 83 13 on on ADP fbem-18162 83 14 user user NOUN fbem-18162 83 15 engagement engagement NOUN fbem-18162 83 16 , , PUNCT fbem-18162 83 17 therefore therefore ADV fbem-18162 83 18 , , PUNCT fbem-18162 83 19 it it PRON fbem-18162 83 20 is be AUX fbem-18162 83 21 assumed assume VERB fbem-18162 83 22 that that SCONJ fbem-18162 83 23 h3a h3a NOUN fbem-18162 83 24 holds hold NOUN fbem-18162 83 25 . . PUNCT fbem-18162 83 26 table table NOUN fbem-18162 83 27 2 2 NUM fbem-18162 83 28 . . PUNCT fbem-18162 84 1 the the DET fbem-18162 84 2 moderating moderate VERB fbem-18162 84 3 effect effect NOUN fbem-18162 84 4 of of ADP fbem-18162 84 5 product product NOUN fbem-18162 84 6 types type NOUN fbem-18162 84 7 on on ADP fbem-18162 84 8 narrative narrative NOUN fbem-18162 84 9 perspective perspective NOUN fbem-18162 84 10 and and CCONJ fbem-18162 84 11 user user NOUN fbem-18162 84 12 engagement engagement NOUN fbem-18162 84 13 variable variable ADJ fbem-18162 84 14 degree degree NOUN fbem-18162 84 15 of of ADP fbem-18162 84 16 freedom freedom NOUN fbem-18162 84 17 mean mean VERB fbem-18162 84 18 square square PROPN fbem-18162 84 19 f f PROPN fbem-18162 84 20 significance significance NOUN fbem-18162 84 21 narrative narrative NOUN fbem-18162 84 22 perspective perspective NOUN fbem-18162 84 23 1.000 1.000 NUM fbem-18162 84 24 7982820403.677 7982820403.677 NUM fbem-18162 84 25 7.322 7.322 NUM fbem-18162 84 26 0.007 0.007 NUM fbem-18162 84 27 product product NOUN fbem-18162 84 28 type type NOUN fbem-18162 84 29 1.000 1.000 NUM fbem-18162 84 30 782118200.324 782118200.324 NUM fbem-18162 84 31 0.717 0.717 NUM fbem-18162 84 32 0.397 0.397 NUM fbem-18162 84 33 narrative narrative NOUN fbem-18162 84 34 perspective perspective NOUN fbem-18162 84 35 product product NOUN fbem-18162 84 36 type type NOUN fbem-18162 84 37 1.000 1.000 NUM fbem-18162 84 38 5492872208.582 5492872208.582 NUM fbem-18162 84 39 5.038 5.038 NUM fbem-18162 84 40 0.025 0.025 NUM fbem-18162 84 41 if if SCONJ fbem-18162 84 42 the the DET fbem-18162 84 43 moderating moderate VERB fbem-18162 84 44 effect effect NOUN fbem-18162 84 45 is be AUX fbem-18162 84 46 significant significant ADJ fbem-18162 84 47 , , PUNCT fbem-18162 84 48 it it PRON fbem-18162 84 49 indicates indicate VERB fbem-18162 84 50 that that SCONJ fbem-18162 84 51 the the DET fbem-18162 84 52 matching matching NOUN fbem-18162 84 53 between between ADP fbem-18162 84 54 different different ADJ fbem-18162 84 55 narrative narrative NOUN fbem-18162 84 56 perspectives perspective NOUN fbem-18162 84 57 and and CCONJ fbem-18162 84 58 the the DET fbem-18162 84 59 product product NOUN fbem-18162 84 60 types type NOUN fbem-18162 84 61 recommended recommend VERB fbem-18162 84 62 by by ADP fbem-18162 84 63 short short ADJ fbem-18162 84 64 video video NOUN fbem-18162 84 65 advertisements advertisement NOUN fbem-18162 84 66 will will AUX fbem-18162 84 67 have have VERB fbem-18162 84 68 different different ADJ fbem-18162 84 69 impacts impact NOUN fbem-18162 84 70 on on ADP fbem-18162 84 71 user user NOUN fbem-18162 84 72 engagement engagement NOUN fbem-18162 84 73 . . PUNCT fbem-18162 85 1 further further ADJ fbem-18162 85 2 simple simple ADJ fbem-18162 85 3 effect effect NOUN fbem-18162 85 4 analysis analysis NOUN fbem-18162 85 5 found find VERB fbem-18162 85 6 that that SCONJ fbem-18162 85 7 when when SCONJ fbem-18162 85 8 the the DET fbem-18162 85 9 narrative narrative NOUN fbem-18162 85 10 perspective perspective NOUN fbem-18162 85 11 is be AUX fbem-18162 85 12 the the DET fbem-18162 85 13 first first ADJ fbem-18162 85 14 person person NOUN fbem-18162 85 15 narrative narrative NOUN fbem-18162 85 16 perspective perspective PROPN fbem-18162 85 17 , , PUNCT fbem-18162 85 18 the the DET fbem-18162 85 19 user user NOUN fbem-18162 85 20 's 's PART fbem-18162 85 21 participation participation NOUN fbem-18162 85 22 in in ADP fbem-18162 85 23 short short ADJ fbem-18162 85 24 video video NOUN fbem-18162 85 25 advertisements advertisement NOUN fbem-18162 85 26 for for ADP fbem-18162 85 27 hedonic hedonic ADJ fbem-18162 85 28 products product NOUN fbem-18162 85 29 is be AUX fbem-18162 85 30 significantly significantly ADV fbem-18162 85 31 higher high ADJ fbem-18162 85 32 than than ADP fbem-18162 85 33 that that PRON fbem-18162 85 34 in in ADP fbem-18162 85 35 short short ADJ fbem-18162 85 36 video video NOUN fbem-18162 85 37 advertisements advertisement NOUN fbem-18162 85 38 ( ( PUNCT fbem-18162 85 39 f=4.618 f=4.618 X fbem-18162 85 40 , , PUNCT fbem-18162 85 41 p=0.032<0.05 p=0.032<0.05 NOUN fbem-18162 85 42 ) ) PUNCT fbem-18162 85 43 , , PUNCT fbem-18162 85 44 so so CCONJ fbem-18162 85 45 hypothesis hypothesis NOUN fbem-18162 85 46 h3b h3b PROPN fbem-18162 85 47 is be AUX fbem-18162 85 48 valid valid ADJ fbem-18162 85 49 . . PUNCT fbem-18162 86 1 when when SCONJ fbem-18162 86 2 the the DET fbem-18162 86 3 narrative narrative NOUN fbem-18162 86 4 perspective perspective NOUN fbem-18162 86 5 is be AUX fbem-18162 86 6 a a DET fbem-18162 86 7 third third ADJ fbem-18162 86 8 person person NOUN fbem-18162 86 9 narrative narrative NOUN fbem-18162 86 10 perspective perspective NOUN fbem-18162 86 11 , , PUNCT fbem-18162 86 12 there there PRON fbem-18162 86 13 is be VERB fbem-18162 86 14 no no DET fbem-18162 86 15 significant significant ADJ fbem-18162 86 16 difference difference NOUN fbem-18162 86 17 in in ADP fbem-18162 86 18 user user NOUN fbem-18162 86 19 participation participation NOUN fbem-18162 86 20 in in ADP fbem-18162 86 21 short short ADJ fbem-18162 86 22 video video NOUN fbem-18162 86 23 advertisements advertisement NOUN fbem-18162 86 24 for for ADP fbem-18162 86 25 the the DET fbem-18162 86 26 two two NUM fbem-18162 86 27 products product NOUN fbem-18162 86 28 ( ( PUNCT fbem-18162 86 29 f=0.993 f=0.993 X fbem-18162 86 30 , , PUNCT fbem-18162 86 31 p=0.320>0.05 p=0.320>0.05 NOUN fbem-18162 86 32 ) ) PUNCT fbem-18162 86 33 , , PUNCT fbem-18162 86 34 so so CCONJ fbem-18162 86 35 the the DET fbem-18162 86 36 hypothesis hypothesis NOUN fbem-18162 86 37 h3c h3c VERB fbem-18162 86 38 is be AUX fbem-18162 86 39 valid valid ADJ fbem-18162 86 40 . . PUNCT fbem-18162 87 1 5 5 X fbem-18162 87 2 . . X fbem-18162 87 3 inspiration inspiration NOUN fbem-18162 87 4 suggestions suggestion NOUN fbem-18162 87 5 the the DET fbem-18162 87 6 empirical empirical ADJ fbem-18162 87 7 results result NOUN fbem-18162 87 8 indicate indicate VERB fbem-18162 87 9 that that SCONJ fbem-18162 87 10 narrative narrative NOUN fbem-18162 87 11 perspective perspective NOUN fbem-18162 87 12 and and CCONJ fbem-18162 87 13 user user NOUN fbem-18162 87 14 engagement engagement NOUN fbem-18162 87 15 can can AUX fbem-18162 87 16 directly directly ADV fbem-18162 87 17 and and CCONJ fbem-18162 87 18 positively positively ADV fbem-18162 87 19 affect affect VERB fbem-18162 87 20 user user NOUN fbem-18162 87 21 engagement engagement NOUN fbem-18162 87 22 , , PUNCT fbem-18162 87 23 respectively respectively ADV fbem-18162 87 24 , , PUNCT fbem-18162 87 25 and and CCONJ fbem-18162 87 26 product product NOUN fbem-18162 87 27 types type NOUN fbem-18162 87 28 regulate regulate VERB fbem-18162 87 29 the the DET fbem-18162 87 30 impact impact NOUN fbem-18162 87 31 of of ADP fbem-18162 87 32 narrative narrative NOUN fbem-18162 87 33 perspective perspective NOUN fbem-18162 87 34 on on ADP fbem-18162 87 35 user user NOUN fbem-18162 87 36 engagement engagement NOUN fbem-18162 87 37 . . PUNCT fbem-18162 88 1 this this PRON fbem-18162 88 2 indicates indicate VERB fbem-18162 88 3 that that SCONJ fbem-18162 88 4 using use VERB fbem-18162 88 5 a a DET fbem-18162 88 6 first first ADJ fbem-18162 88 7 narrative narrative NOUN fbem-18162 88 8 perspective perspective NOUN fbem-18162 88 9 , , PUNCT fbem-18162 88 10 especially especially ADV fbem-18162 88 11 when when SCONJ fbem-18162 88 12 the the DET fbem-18162 88 13 product product NOUN fbem-18162 88 14 is be AUX fbem-18162 88 15 a a DET fbem-18162 88 16 hedonic hedonic ADJ fbem-18162 88 17 product product NOUN fbem-18162 88 18 , , PUNCT fbem-18162 88 19 can can AUX fbem-18162 88 20 increase increase VERB fbem-18162 88 21 user user NOUN fbem-18162 88 22 88 88 NUM fbem-18162 88 23 engagement engagement NOUN fbem-18162 88 24 , , PUNCT fbem-18162 88 25 and and CCONJ fbem-18162 88 26 using use VERB fbem-18162 88 27 short short ADJ fbem-18162 88 28 video video NOUN fbem-18162 88 29 advertisements advertisement NOUN fbem-18162 88 30 with with ADP fbem-18162 88 31 rich rich ADJ fbem-18162 88 32 emotional emotional ADJ fbem-18162 88 33 features feature NOUN fbem-18162 88 34 can can AUX fbem-18162 88 35 increase increase VERB fbem-18162 88 36 user user NOUN fbem-18162 88 37 engagement engagement NOUN fbem-18162 88 38 . . PUNCT fbem-18162 89 1 in in ADP fbem-18162 89 2 this this DET fbem-18162 89 3 article article NOUN fbem-18162 89 4 , , PUNCT fbem-18162 89 5 the the DET fbem-18162 89 6 author author NOUN fbem-18162 89 7 uses use VERB fbem-18162 89 8 narrative narrative NOUN fbem-18162 89 9 transmission transmission NOUN fbem-18162 89 10 theory theory NOUN fbem-18162 89 11 to to PART fbem-18162 89 12 explore explore VERB fbem-18162 89 13 the the DET fbem-18162 89 14 impact impact NOUN fbem-18162 89 15 of of ADP fbem-18162 89 16 narrative narrative NOUN fbem-18162 89 17 perspective perspective NOUN fbem-18162 89 18 and and CCONJ fbem-18162 89 19 emotional emotional ADJ fbem-18162 89 20 characteristics characteristic NOUN fbem-18162 89 21 on on ADP fbem-18162 89 22 user user NOUN fbem-18162 89 23 engagement engagement NOUN fbem-18162 89 24 in in ADP fbem-18162 89 25 the the DET fbem-18162 89 26 field field NOUN fbem-18162 89 27 of of ADP fbem-18162 89 28 short short ADJ fbem-18162 89 29 video video NOUN fbem-18162 89 30 advertising advertising NOUN fbem-18162 89 31 , , PUNCT fbem-18162 89 32 but but CCONJ fbem-18162 89 33 the the DET fbem-18162 89 34 impact impact NOUN fbem-18162 89 35 path path NOUN fbem-18162 89 36 is be AUX fbem-18162 89 37 not not PART fbem-18162 89 38 yet yet ADV fbem-18162 89 39 clear clear ADJ fbem-18162 89 40 . . PUNCT fbem-18162 90 1 in in ADP fbem-18162 90 2 subsequent subsequent ADJ fbem-18162 90 3 research research NOUN fbem-18162 90 4 , , PUNCT fbem-18162 90 5 we we PRON fbem-18162 90 6 can can AUX fbem-18162 90 7 explore explore VERB fbem-18162 90 8 the the DET fbem-18162 90 9 impact impact NOUN fbem-18162 90 10 pathways pathway NOUN fbem-18162 90 11 of of ADP fbem-18162 90 12 narrative narrative NOUN fbem-18162 90 13 perspectives perspective NOUN fbem-18162 90 14 and and CCONJ fbem-18162 90 15 emotional emotional ADJ fbem-18162 90 16 characteristics characteristic NOUN fbem-18162 90 17 on on ADP fbem-18162 90 18 user user NOUN fbem-18162 90 19 engagement engagement NOUN fbem-18162 90 20 , , PUNCT fbem-18162 90 21 which which PRON fbem-18162 90 22 will will AUX fbem-18162 90 23 further far ADV fbem-18162 90 24 enrich enrich VERB fbem-18162 90 25 the the DET fbem-18162 90 26 research research NOUN fbem-18162 90 27 in in ADP fbem-18162 90 28 this this DET fbem-18162 90 29 field field NOUN fbem-18162 90 30 ; ; PUNCT fbem-18162 90 31 secondly secondly ADV fbem-18162 90 32 , , PUNCT fbem-18162 90 33 this this DET fbem-18162 90 34 article article NOUN fbem-18162 90 35 only only ADV fbem-18162 90 36 explores explore VERB fbem-18162 90 37 emotional emotional ADJ fbem-18162 90 38 characteristics characteristic NOUN fbem-18162 90 39 from from ADP fbem-18162 90 40 the the DET fbem-18162 90 41 perspective perspective NOUN fbem-18162 90 42 of of ADP fbem-18162 90 43 emotional emotional ADJ fbem-18162 90 44 richness richness NOUN fbem-18162 90 45 . . PUNCT fbem-18162 91 1 there there PRON fbem-18162 91 2 are be VERB fbem-18162 91 3 many many ADJ fbem-18162 91 4 dimensions dimension NOUN fbem-18162 91 5 of of ADP fbem-18162 91 6 emotional emotional ADJ fbem-18162 91 7 features feature NOUN fbem-18162 91 8 , , PUNCT fbem-18162 91 9 and and CCONJ fbem-18162 91 10 in in ADP fbem-18162 91 11 the the DET fbem-18162 91 12 future future NOUN fbem-18162 91 13 , , PUNCT fbem-18162 91 14 we we PRON fbem-18162 91 15 can can AUX fbem-18162 91 16 explore explore VERB fbem-18162 91 17 the the DET fbem-18162 91 18 impact impact NOUN fbem-18162 91 19 of of ADP fbem-18162 91 20 emotional emotional ADJ fbem-18162 91 21 features feature NOUN fbem-18162 91 22 on on ADP fbem-18162 91 23 user user NOUN fbem-18162 91 24 engagement engagement NOUN fbem-18162 91 25 based base VERB fbem-18162 91 26 on on ADP fbem-18162 91 27 the the DET fbem-18162 91 28 undisputed undisputed ADJ fbem-18162 91 29 emotional emotional ADJ fbem-18162 91 30 dimensions dimension NOUN fbem-18162 91 31 . . PUNCT fbem-18162 92 1 references reference NOUN fbem-18162 92 2 [ [ X fbem-18162 92 3 1 1 NUM fbem-18162 92 4 ] ] X fbem-18162 92 5 nan nan PROPN fbem-18162 92 6 , , PUNCT fbem-18162 92 7 x. x. PROPN fbem-18162 92 8 , , PUNCT fbem-18162 92 9 m. m. NOUN fbem-18162 92 10 futerfas futerfas PROPN fbem-18162 92 11 and and CCONJ fbem-18162 92 12 z. z. PROPN fbem-18162 92 13 ma ma PROPN fbem-18162 92 14 , , PUNCT fbem-18162 92 15 role role NOUN fbem-18162 92 16 of of ADP fbem-18162 92 17 narrative narrative NOUN fbem-18162 92 18 perspective perspective NOUN fbem-18162 92 19 and and CCONJ fbem-18162 92 20 modality modality NOUN fbem-18162 92 21 in in ADP fbem-18162 92 22 the the DET fbem-18162 92 23 persuasiveness persuasiveness NOUN fbem-18162 92 24 of of ADP fbem-18162 92 25 public public ADJ fbem-18162 92 26 service service NOUN fbem-18162 92 27 advertisements advertisement NOUN fbem-18162 92 28 promoting promote VERB fbem-18162 92 29 hpv hpv NOUN fbem-18162 92 30 vaccination vaccination NOUN fbem-18162 92 31 . . PUNCT fbem-18162 93 1 health health NOUN fbem-18162 93 2 communication communication NOUN fbem-18162 93 3 , , PUNCT fbem-18162 93 4 2017 2017 NUM fbem-18162 93 5 . . PUNCT fbem-18162 94 1 32(3 32(3 NUM fbem-18162 94 2 ): ): PUNCT fbem-18162 94 3 p. p. NOUN fbem-18162 94 4 320 320 NUM fbem-18162 94 5 - - SYM fbem-18162 94 6 328 328 NUM fbem-18162 94 7 . . PUNCT fbem-18162 95 1 [ [ X fbem-18162 95 2 2 2 NUM fbem-18162 95 3 ] ] X fbem-18162 95 4 kamran kamran PROPN fbem-18162 95 5 , , PUNCT fbem-18162 95 6 q. q. PROPN fbem-18162 95 7 and and CCONJ fbem-18162 95 8 d. d. PROPN fbem-18162 95 9 siddiqui siddiqui PROPN fbem-18162 95 10 , , PUNCT fbem-18162 95 11 the the DET fbem-18162 95 12 impact impact NOUN fbem-18162 95 13 of of ADP fbem-18162 95 14 emotional emotional ADJ fbem-18162 95 15 advertising advertising NOUN fbem-18162 95 16 on on ADP fbem-18162 95 17 consumer consumer NOUN fbem-18162 95 18 buying buying NOUN fbem-18162 95 19 behavior behavior NOUN fbem-18162 95 20 for for ADP fbem-18162 95 21 home home NOUN fbem-18162 95 22 appliance appliance NOUN fbem-18162 95 23 products product NOUN fbem-18162 95 24 in in ADP fbem-18162 95 25 pakistan pakistan PROPN fbem-18162 95 26 . . PUNCT fbem-18162 96 1 business business NOUN fbem-18162 96 2 and and CCONJ fbem-18162 96 3 management management NOUN fbem-18162 96 4 horizons horizon NOUN fbem-18162 96 5 , , PUNCT fbem-18162 96 6 2019 2019 NUM fbem-18162 96 7 . . PUNCT fbem-18162 97 1 7 7 NUM fbem-18162 97 2 : : PUNCT fbem-18162 97 3 p. p. NOUN fbem-18162 97 4 23 23 NUM fbem-18162 97 5 . . PUNCT fbem-18162 98 1 [ [ X fbem-18162 98 2 3 3 X fbem-18162 98 3 ] ] X fbem-18162 98 4 moyer moyer NOUN fbem-18162 98 5 - - PUNCT fbem-18162 98 6 gusΓ© gusΓ© PROPN fbem-18162 98 7 , , PUNCT fbem-18162 98 8 e. e. PROPN fbem-18162 98 9 , , PUNCT fbem-18162 98 10 toward toward ADP fbem-18162 98 11 a a DET fbem-18162 98 12 theory theory NOUN fbem-18162 98 13 of of ADP fbem-18162 98 14 entertainment entertainment NOUN fbem-18162 98 15 persuasion persuasion NOUN fbem-18162 98 16 : : PUNCT fbem-18162 98 17 explaining explain VERB fbem-18162 98 18 the the DET fbem-18162 98 19 persuasive persuasive ADJ fbem-18162 98 20 effects effect NOUN fbem-18162 98 21 of of ADP fbem-18162 98 22 entertainment entertainment NOUN fbem-18162 98 23 - - PUNCT fbem-18162 98 24 education education NOUN fbem-18162 98 25 messages message NOUN fbem-18162 98 26 . . PUNCT fbem-18162 99 1 communication communication NOUN fbem-18162 99 2 theory theory NOUN fbem-18162 99 3 , , PUNCT fbem-18162 99 4 2008 2008 NUM fbem-18162 99 5 . . PUNCT fbem-18162 100 1 18(3 18(3 NUM fbem-18162 100 2 ): ): PUNCT fbem-18162 101 1 p. p. NOUN fbem-18162 101 2 407 407 NUM fbem-18162 101 3 - - SYM fbem-18162 101 4 425 425 NUM fbem-18162 101 5 . . PUNCT fbem-18162 102 1 [ [ X fbem-18162 102 2 4 4 NUM fbem-18162 102 3 ] ] X fbem-18162 102 4 van van NOUN fbem-18162 102 5 laer laer PROPN fbem-18162 102 6 , , PUNCT fbem-18162 102 7 t. t. PROPN fbem-18162 102 8 and and CCONJ fbem-18162 102 9 k. k. PROPN fbem-18162 102 10 de de PROPN fbem-18162 102 11 ruyter ruyter PROPN fbem-18162 102 12 , , PUNCT fbem-18162 102 13 in in ADP fbem-18162 102 14 stories story NOUN fbem-18162 102 15 we we PRON fbem-18162 102 16 trust trust VERB fbem-18162 102 17 : : PUNCT fbem-18162 102 18 how how SCONJ fbem-18162 102 19 narrative narrative ADJ fbem-18162 102 20 apologies apology NOUN fbem-18162 102 21 provide provide VERB fbem-18162 102 22 cover cover NOUN fbem-18162 102 23 for for ADP fbem-18162 102 24 competitive competitive ADJ fbem-18162 102 25 vulnerability vulnerability NOUN fbem-18162 102 26 after after ADP fbem-18162 102 27 integrity integrity NOUN fbem-18162 102 28 - - PUNCT fbem-18162 102 29 violating violate VERB fbem-18162 102 30 blog blog NOUN fbem-18162 102 31 posts post NOUN fbem-18162 102 32 . . PUNCT fbem-18162 103 1 international international ADJ fbem-18162 103 2 journal journal PROPN fbem-18162 103 3 of of ADP fbem-18162 103 4 research research NOUN fbem-18162 103 5 in in ADP fbem-18162 103 6 marketing marketing NOUN fbem-18162 103 7 , , PUNCT fbem-18162 103 8 2010 2010 NUM fbem-18162 103 9 . . PUNCT fbem-18162 104 1 27(2 27(2 NUM fbem-18162 104 2 ): ): PUNCT fbem-18162 104 3 p. p. NOUN fbem-18162 104 4 164 164 NUM fbem-18162 104 5 - - SYM fbem-18162 104 6 174 174 NUM fbem-18162 104 7 . . PUNCT fbem-18162 105 1 [ [ X fbem-18162 105 2 5 5 NUM fbem-18162 105 3 ] ] SYM fbem-18162 105 4 hall hall NOUN fbem-18162 105 5 , , PUNCT fbem-18162 105 6 a. a. NOUN fbem-18162 105 7 , , PUNCT fbem-18162 105 8 perceptions perception NOUN fbem-18162 105 9 of of ADP fbem-18162 105 10 the the DET fbem-18162 105 11 authenticity authenticity NOUN fbem-18162 105 12 of of ADP fbem-18162 105 13 reality reality NOUN fbem-18162 105 14 programs program NOUN fbem-18162 105 15 and and CCONJ fbem-18162 105 16 their their PRON fbem-18162 105 17 relationships relationship NOUN fbem-18162 105 18 to to ADP fbem-18162 105 19 audience audience NOUN fbem-18162 105 20 involvement involvement NOUN fbem-18162 105 21 , , PUNCT fbem-18162 105 22 enjoyment enjoyment NOUN fbem-18162 105 23 , , PUNCT fbem-18162 105 24 and and CCONJ fbem-18162 105 25 perceived perceive VERB fbem-18162 105 26 learning learning NOUN fbem-18162 105 27 . . PUNCT fbem-18162 106 1 journal journal PROPN fbem-18162 106 2 of of ADP fbem-18162 106 3 broadcasting broadcasting PROPN fbem-18162 106 4 & & CCONJ fbem-18162 106 5 electronic electronic ADJ fbem-18162 106 6 media medium NOUN fbem-18162 106 7 , , PUNCT fbem-18162 106 8 2009 2009 NUM fbem-18162 106 9 . . PUNCT fbem-18162 107 1 53(4 53(4 NUM fbem-18162 107 2 ): ): PUNCT fbem-18162 108 1 p. p. NOUN fbem-18162 108 2 515 515 NUM fbem-18162 108 3 - - SYM fbem-18162 108 4 531 531 NUM fbem-18162 108 5 . . PUNCT fbem-18162 109 1 [ [ X fbem-18162 109 2 6 6 NUM fbem-18162 109 3 ] ] X fbem-18162 109 4 vivek vivek PROPN fbem-18162 109 5 , , PUNCT fbem-18162 109 6 s.d s.d PROPN fbem-18162 109 7 . . PROPN fbem-18162 109 8 , , PUNCT fbem-18162 109 9 s.e s.e PROPN fbem-18162 109 10 . . PROPN fbem-18162 109 11 beatty beatty PROPN fbem-18162 109 12 and and CCONJ fbem-18162 109 13 r.m r.m PROPN fbem-18162 109 14 . . PROPN fbem-18162 109 15 morgan morgan PROPN fbem-18162 109 16 , , PUNCT fbem-18162 109 17 customer customer NOUN fbem-18162 109 18 engagement engagement NOUN fbem-18162 109 19 : : PUNCT fbem-18162 109 20 exploring explore VERB fbem-18162 109 21 customer customer NOUN fbem-18162 109 22 relationships relationship NOUN fbem-18162 109 23 beyond beyond ADP fbem-18162 109 24 purchase purchase NOUN fbem-18162 109 25 . . PUNCT fbem-18162 110 1 journal journal NOUN fbem-18162 110 2 of of ADP fbem-18162 110 3 marketing marketing NOUN fbem-18162 110 4 theory theory NOUN fbem-18162 110 5 and and CCONJ fbem-18162 110 6 practice practice NOUN fbem-18162 110 7 , , PUNCT fbem-18162 110 8 2012 2012 NUM fbem-18162 110 9 . . PUNCT fbem-18162 111 1 20(2 20(2 NUM fbem-18162 111 2 ): ): PUNCT fbem-18162 111 3 p. p. NOUN fbem-18162 111 4 122 122 NUM fbem-18162 111 5 - - SYM fbem-18162 111 6 146 146 NUM fbem-18162 111 7 . . PUNCT fbem-18162 112 1 [ [ X fbem-18162 112 2 7 7 NUM fbem-18162 112 3 ] ] X fbem-18162 112 4 .brodie .brodie NOUN fbem-18162 112 5 , , PUNCT fbem-18162 112 6 r.j r.j PROPN fbem-18162 112 7 . . PROPN fbem-18162 112 8 , , PUNCT fbem-18162 112 9 et et PROPN fbem-18162 112 10 al al PROPN fbem-18162 112 11 . . PROPN fbem-18162 112 12 , , PUNCT fbem-18162 112 13 customer customer NOUN fbem-18162 112 14 engagement engagement NOUN fbem-18162 112 15 : : PUNCT fbem-18162 112 16 conceptual conceptual ADJ fbem-18162 112 17 domain domain NOUN fbem-18162 112 18 , , PUNCT fbem-18162 112 19 fundamental fundamental ADJ fbem-18162 112 20 propositions proposition NOUN fbem-18162 112 21 , , PUNCT fbem-18162 112 22 and and CCONJ fbem-18162 112 23 implications implication NOUN fbem-18162 112 24 for for ADP fbem-18162 112 25 research research NOUN fbem-18162 112 26 . . PUNCT fbem-18162 113 1 journal journal NOUN fbem-18162 113 2 of of ADP fbem-18162 113 3 service service NOUN fbem-18162 113 4 research research NOUN fbem-18162 113 5 , , PUNCT fbem-18162 113 6 2011 2011 NUM fbem-18162 113 7 . . PUNCT fbem-18162 114 1 14(3 14(3 NUM fbem-18162 114 2 ): ): PUNCT fbem-18162 114 3 p. p. NOUN fbem-18162 114 4 252 252 NUM fbem-18162 114 5 - - SYM fbem-18162 114 6 271 271 NUM fbem-18162 114 7 . . PUNCT fbem-18162 115 1 [ [ X fbem-18162 115 2 8 8 NUM fbem-18162 115 3 ] ] PUNCT fbem-18162 115 4 belanche belanche NOUN fbem-18162 115 5 , , PUNCT fbem-18162 115 6 d. d. PROPN fbem-18162 115 7 , , PUNCT fbem-18162 115 8 c. c. PROPN fbem-18162 115 9 flaviΓ‘n flaviΓ‘n PROPN fbem-18162 115 10 and and CCONJ fbem-18162 115 11 a. a. NOUN fbem-18162 115 12 pΓ©rez pΓ©rez NOUN fbem-18162 115 13 - - PUNCT fbem-18162 115 14 rueda rueda PROPN fbem-18162 115 15 , , PUNCT fbem-18162 115 16 understanding understand VERB fbem-18162 115 17 interactive interactive ADJ fbem-18162 115 18 online online ADJ fbem-18162 115 19 advertising advertising NOUN fbem-18162 115 20 : : PUNCT fbem-18162 115 21 congruence congruence NOUN fbem-18162 115 22 and and CCONJ fbem-18162 115 23 product product NOUN fbem-18162 115 24 involvement involvement NOUN fbem-18162 115 25 in in ADP fbem-18162 115 26 highly highly ADV fbem-18162 115 27 and and CCONJ fbem-18162 115 28 lowly lowly ADJ fbem-18162 115 29 arousing arousing ADJ fbem-18162 115 30 , , PUNCT fbem-18162 115 31 skippable skippable ADJ fbem-18162 115 32 video video NOUN fbem-18162 115 33 ads ad NOUN fbem-18162 115 34 . . PUNCT fbem-18162 116 1 journal journal NOUN fbem-18162 116 2 of of ADP fbem-18162 116 3 interactive interactive ADJ fbem-18162 116 4 marketing marketing NOUN fbem-18162 116 5 , , PUNCT fbem-18162 116 6 2017 2017 NUM fbem-18162 116 7 . . PUNCT fbem-18162 117 1 37(1 37(1 NUM fbem-18162 117 2 ): ): PUNCT fbem-18162 118 1 p. p. NOUN fbem-18162 118 2 75 75 NUM fbem-18162 118 3 - - SYM fbem-18162 118 4 88 88 NUM fbem-18162 118 5 . . PUNCT fbem-18162 119 1 [ [ X fbem-18162 119 2 9 9 NUM fbem-18162 119 3 ] ] PUNCT fbem-18162 119 4 sanne sanne PROPN fbem-18162 119 5 , , PUNCT fbem-18162 119 6 p.n p.n PROPN fbem-18162 119 7 . . PROPN fbem-18162 119 8 and and CCONJ fbem-18162 119 9 m. m. PROPN fbem-18162 119 10 wiese wiese PROPN fbem-18162 119 11 , , PUNCT fbem-18162 119 12 the the DET fbem-18162 119 13 theory theory NOUN fbem-18162 119 14 of of ADP fbem-18162 119 15 planned plan VERB fbem-18162 119 16 behaviour behaviour NOUN fbem-18162 119 17 and and CCONJ fbem-18162 119 18 user user NOUN fbem-18162 119 19 engagement engagement NOUN fbem-18162 119 20 applied apply VERB fbem-18162 119 21 to to ADP fbem-18162 119 22 facebook facebook PROPN fbem-18162 119 23 advertising advertising NOUN fbem-18162 119 24 . . PUNCT fbem-18162 120 1 south south ADJ fbem-18162 120 2 african african ADJ fbem-18162 120 3 journal journal PROPN fbem-18162 120 4 of of ADP fbem-18162 120 5 information information NOUN fbem-18162 120 6 management management NOUN fbem-18162 120 7 , , PUNCT fbem-18162 120 8 2018 2018 NUM fbem-18162 120 9 . . PUNCT fbem-18162 121 1 20(1 20(1 NUM fbem-18162 121 2 ): ): PUNCT fbem-18162 121 3 p. p. NOUN fbem-18162 121 4 110 110 NUM fbem-18162 121 5 . . PUNCT fbem-18162 122 1 [ [ X fbem-18162 122 2 10 10 NUM fbem-18162 122 3 ] ] X fbem-18162 122 4 castiblanco castiblanco NOUN fbem-18162 122 5 jimenez jimenez PROPN fbem-18162 122 6 , , PUNCT fbem-18162 122 7 i.a i.a PROPN fbem-18162 122 8 . . PROPN fbem-18162 122 9 , , PUNCT fbem-18162 122 10 et et PROPN fbem-18162 122 11 al al PROPN fbem-18162 122 12 . . PROPN fbem-18162 122 13 , , PUNCT fbem-18162 122 14 user user NOUN fbem-18162 122 15 engagement engagement PROPN fbem-18162 122 16 comparison comparison NOUN fbem-18162 122 17 between between ADP fbem-18162 122 18 advergames advergame NOUN fbem-18162 122 19 and and CCONJ fbem-18162 122 20 traditional traditional ADJ fbem-18162 122 21 advertising advertising NOUN fbem-18162 122 22 using use VERB fbem-18162 122 23 eeg eeg NOUN fbem-18162 122 24 : : PUNCT fbem-18162 122 25 does do VERB fbem-18162 122 26 the the DET fbem-18162 122 27 user user NOUN fbem-18162 122 28 ’s ’s PART fbem-18162 122 29 engagement engagement NOUN fbem-18162 122 30 influence influence NOUN fbem-18162 122 31 purchase purchase NOUN fbem-18162 122 32 intention intention NOUN fbem-18162 122 33 ? ? PUNCT fbem-18162 123 1 electronics electronic NOUN fbem-18162 123 2 , , PUNCT fbem-18162 123 3 2022 2022 NUM fbem-18162 123 4 . . PUNCT fbem-18162 124 1 12(1 12(1 NUM fbem-18162 124 2 ): ): PUNCT fbem-18162 125 1 p. p. NOUN fbem-18162 125 2 122 122 NUM fbem-18162 125 3 . . PUNCT fbem-18162 126 1 [ [ X fbem-18162 126 2 11 11 NUM fbem-18162 126 3 ] ] X fbem-18162 126 4 nelson nelson PROPN fbem-18162 126 5 , , PUNCT fbem-18162 126 6 p. p. NOUN fbem-18162 126 7 , , PUNCT fbem-18162 126 8 information information NOUN fbem-18162 126 9 and and CCONJ fbem-18162 126 10 consumer consumer NOUN fbem-18162 126 11 behavior behavior NOUN fbem-18162 126 12 . . PUNCT fbem-18162 127 1 journal journal NOUN fbem-18162 127 2 of of ADP fbem-18162 127 3 political political ADJ fbem-18162 127 4 economy economy NOUN fbem-18162 127 5 , , PUNCT fbem-18162 127 6 1970 1970 NUM fbem-18162 127 7 . . PUNCT fbem-18162 128 1 78(2 78(2 X fbem-18162 128 2 ): ): PUNCT fbem-18162 128 3 p. p. NOUN fbem-18162 128 4 311 311 NUM fbem-18162 128 5 - - SYM fbem-18162 128 6 329 329 NUM fbem-18162 128 7 . . PUNCT