id	sid	tid	token	lemma	pos
fbem-1921	1	1	microsoft	microsoft	PROPN
fbem-1921	1	2	word	word	PROPN
fbem-1921	1	3	22-fbem3111排板-109-111.docx	22-fbem3111排板-109-111.docx	PROPN
fbem-1921	1	4	frontiers	frontier	NOUN
fbem-1921	1	5	in	in	ADP
fbem-1921	1	6	business	business	NOUN
fbem-1921	1	7	,	,	PUNCT
fbem-1921	1	8	economics	economic	NOUN
fbem-1921	1	9	and	and	CCONJ
fbem-1921	1	10	management	management	NOUN
fbem-1921	1	11	issn	issn	PROPN
fbem-1921	1	12	:	:	PUNCT
fbem-1921	1	13	2766	2766	NUM
fbem-1921	1	14	-	-	PUNCT
fbem-1921	1	15	824x	824x	NUM
fbem-1921	1	16	|	|	ADJ
fbem-1921	1	17	vol	vol	NOUN
fbem-1921	1	18	.	.	PROPN
fbem-1921	2	1	5	5	NUM
fbem-1921	2	2	,	,	PUNCT
fbem-1921	2	3	no	no	INTJ
fbem-1921	2	4	.	.	NOUN
fbem-1921	2	5	3	3	NUM
fbem-1921	2	6	,	,	PUNCT
fbem-1921	2	7	2022	2022	NUM
fbem-1921	2	8	109	109	NUM
fbem-1921	2	9	research	research	NOUN
fbem-1921	2	10	on	on	ADP
fbem-1921	2	11	mutual	mutual	ADJ
fbem-1921	2	12	promotion	promotion	NOUN
fbem-1921	2	13	and	and	CCONJ
fbem-1921	2	14	win‐win	win‐win	NOUN
fbem-1921	2	15	mode	mode	NOUN
fbem-1921	2	16	of	of	ADP
fbem-1921	2	17	public	public	ADJ
fbem-1921	2	18	welfare	welfare	NOUN
fbem-1921	2	19	activities	activity	NOUN
fbem-1921	2	20	and	and	CCONJ
fbem-1921	2	21	brand	brand	NOUN
fbem-1921	2	22	marketing	marketing	NOUN
fbem-1921	2	23	of	of	ADP
fbem-1921	2	24	automobile	automobile	NOUN
fbem-1921	2	25	enterprises	enterprise	NOUN
fbem-1921	2	26	xu	xu	PROPN
fbem-1921	3	1	yang1	yang1	PROPN
fbem-1921	3	2	,	,	PUNCT
fbem-1921	3	3	2	2	NUM
fbem-1921	3	4	,	,	PUNCT
fbem-1921	3	5	jianjun	jianjun	PROPN
fbem-1921	3	6	ding1	ding1	PROPN
fbem-1921	3	7	,	,	PUNCT
fbem-1921	3	8	2	2	NUM
fbem-1921	3	9	,	,	PUNCT
fbem-1921	3	10	yan	yan	PROPN
fbem-1921	3	11	zhang1	zhang1	PROPN
fbem-1921	3	12	,	,	PUNCT
fbem-1921	3	13	2	2	NUM
fbem-1921	3	14	,	,	PUNCT
fbem-1921	3	15	sichen	sichen	PROPN
fbem-1921	3	16	liu1	liu1	PROPN
fbem-1921	3	17	,	,	PUNCT
fbem-1921	3	18	2	2	NUM
fbem-1921	3	19	,	,	PUNCT
fbem-1921	3	20	jie	jie	PROPN
fbem-1921	3	21	zhao1	zhao1	PROPN
fbem-1921	3	22	,	,	PUNCT
fbem-1921	3	23	2	2	NUM
fbem-1921	3	24	1china	1china	NUM
fbem-1921	3	25	automotive	automotive	ADJ
fbem-1921	3	26	technology	technology	NOUN
fbem-1921	3	27	and	and	CCONJ
fbem-1921	3	28	research	research	PROPN
fbem-1921	3	29	center	center	PROPN
fbem-1921	3	30	co.	co.	PROPN
fbem-1921	3	31	,	,	PUNCT
fbem-1921	3	32	ltd	ltd	PROPN
fbem-1921	3	33	.	.	PROPN
fbem-1921	3	34	,	,	PUNCT
fbem-1921	3	35	china	china	PROPN
fbem-1921	3	36	2china	2china	NUM
fbem-1921	3	37	auto	auto	NOUN
fbem-1921	3	38	information	information	NOUN
fbem-1921	3	39	technology	technology	NOUN
fbem-1921	3	40	(	(	PUNCT
fbem-1921	3	41	tianjin	tianjin	PROPN
fbem-1921	3	42	)	)	PUNCT
fbem-1921	3	43	co.	co.	PROPN
fbem-1921	3	44	,	,	PUNCT
fbem-1921	3	45	ltd	ltd	PROPN
fbem-1921	3	46	.	.	PROPN
fbem-1921	3	47	,	,	PUNCT
fbem-1921	3	48	china	china	PROPN
fbem-1921	3	49	abstract	abstract	PROPN
fbem-1921	3	50	:	:	PUNCT
fbem-1921	3	51	at	at	ADP
fbem-1921	3	52	this	this	DET
fbem-1921	3	53	stage	stage	NOUN
fbem-1921	3	54	,	,	PUNCT
fbem-1921	3	55	china	china	PROPN
fbem-1921	3	56	's	's	PART
fbem-1921	3	57	market	market	NOUN
fbem-1921	3	58	economy	economy	NOUN
fbem-1921	3	59	has	have	AUX
fbem-1921	3	60	entered	enter	VERB
fbem-1921	3	61	an	an	DET
fbem-1921	3	62	era	era	NOUN
fbem-1921	3	63	of	of	ADP
fbem-1921	3	64	marketing	marketing	NOUN
fbem-1921	3	65	success	success	NOUN
fbem-1921	3	66	,	,	PUNCT
fbem-1921	3	67	with	with	ADP
fbem-1921	3	68	various	various	ADJ
fbem-1921	3	69	marketing	marketing	NOUN
fbem-1921	3	70	methods	method	NOUN
fbem-1921	3	71	and	and	CCONJ
fbem-1921	3	72	models	model	NOUN
fbem-1921	3	73	emerging	emerge	VERB
fbem-1921	3	74	in	in	ADP
fbem-1921	3	75	endlessly	endlessly	ADV
fbem-1921	3	76	.	.	PUNCT
fbem-1921	4	1	no	no	ADV
fbem-1921	4	2	matter	matter	ADV
fbem-1921	4	3	what	what	DET
fbem-1921	4	4	kind	kind	NOUN
fbem-1921	4	5	of	of	ADP
fbem-1921	4	6	marketing	marketing	NOUN
fbem-1921	4	7	means	mean	NOUN
fbem-1921	4	8	or	or	CCONJ
fbem-1921	4	9	model	model	NOUN
fbem-1921	4	10	is	be	AUX
fbem-1921	4	11	adopted	adopt	VERB
fbem-1921	4	12	,	,	PUNCT
fbem-1921	4	13	the	the	DET
fbem-1921	4	14	ultimate	ultimate	ADJ
fbem-1921	4	15	goal	goal	NOUN
fbem-1921	4	16	is	be	AUX
fbem-1921	4	17	the	the	DET
fbem-1921	4	18	same	same	ADJ
fbem-1921	4	19	to	to	PART
fbem-1921	4	20	obtain	obtain	VERB
fbem-1921	4	21	the	the	DET
fbem-1921	4	22	maximum	maximum	ADJ
fbem-1921	4	23	profit	profit	NOUN
fbem-1921	4	24	at	at	ADP
fbem-1921	4	25	the	the	DET
fbem-1921	4	26	minimum	minimum	ADJ
fbem-1921	4	27	cost	cost	NOUN
fbem-1921	4	28	.	.	PUNCT
fbem-1921	5	1	in	in	ADP
fbem-1921	5	2	today	today	NOUN
fbem-1921	5	3	's	's	PART
fbem-1921	5	4	market	market	NOUN
fbem-1921	5	5	operation	operation	NOUN
fbem-1921	5	6	environment	environment	NOUN
fbem-1921	5	7	with	with	ADP
fbem-1921	5	8	unprecedented	unprecedented	ADJ
fbem-1921	5	9	fierce	fierce	ADJ
fbem-1921	5	10	competition	competition	NOUN
fbem-1921	5	11	,	,	PUNCT
fbem-1921	5	12	enterprises	enterprise	NOUN
fbem-1921	5	13	can	can	AUX
fbem-1921	5	14	not	not	PART
fbem-1921	5	15	only	only	ADV
fbem-1921	5	16	coordinate	coordinate	VERB
fbem-1921	5	17	the	the	DET
fbem-1921	5	18	relationship	relationship	NOUN
fbem-1921	5	19	with	with	ADP
fbem-1921	5	20	the	the	DET
fbem-1921	5	21	government	government	NOUN
fbem-1921	5	22	and	and	CCONJ
fbem-1921	5	23	society	society	NOUN
fbem-1921	5	24	but	but	CCONJ
fbem-1921	5	25	also	also	ADV
fbem-1921	5	26	effectively	effectively	ADV
fbem-1921	5	27	enhance	enhance	VERB
fbem-1921	5	28	the	the	DET
fbem-1921	5	29	competitiveness	competitiveness	NOUN
fbem-1921	5	30	of	of	ADP
fbem-1921	5	31	enterprises	enterprise	NOUN
fbem-1921	5	32	by	by	ADP
fbem-1921	5	33	implementing	implement	VERB
fbem-1921	5	34	public	public	ADJ
fbem-1921	5	35	welfare	welfare	NOUN
fbem-1921	5	36	marketing	marketing	NOUN
fbem-1921	5	37	and	and	CCONJ
fbem-1921	5	38	combining	combine	VERB
fbem-1921	5	39	public	public	ADJ
fbem-1921	5	40	welfare	welfare	NOUN
fbem-1921	5	41	with	with	ADP
fbem-1921	5	42	enterprise	enterprise	NOUN
fbem-1921	5	43	strategy	strategy	NOUN
fbem-1921	5	44	.	.	PUNCT
fbem-1921	6	1	keywords	keyword	NOUN
fbem-1921	6	2	:	:	PUNCT
fbem-1921	6	3	automobile	automobile	NOUN
fbem-1921	6	4	industry	industry	NOUN
fbem-1921	6	5	public	public	ADJ
fbem-1921	6	6	welfare	welfare	NOUN
fbem-1921	6	7	activities	activity	NOUN
fbem-1921	6	8	,	,	PUNCT
fbem-1921	6	9	brand	brand	NOUN
fbem-1921	6	10	marketing	marketing	NOUN
fbem-1921	6	11	,	,	PUNCT
fbem-1921	6	12	mutual	mutual	ADJ
fbem-1921	6	13	benefit	benefit	NOUN
fbem-1921	6	14	,	,	PUNCT
fbem-1921	6	15	and	and	CCONJ
fbem-1921	6	16	win	win	NOUN
fbem-1921	6	17	-	-	PUNCT
fbem-1921	6	18	win	win	NOUN
fbem-1921	6	19	.	.	PUNCT
fbem-1921	7	1	1	1	X
fbem-1921	7	2	.	.	X
fbem-1921	7	3	introduction	introduction	NOUN
fbem-1921	7	4	there	there	PRON
fbem-1921	7	5	is	be	VERB
fbem-1921	7	6	a	a	DET
fbem-1921	7	7	saying	saying	NOUN
fbem-1921	7	8	in	in	ADP
fbem-1921	7	9	the	the	DET
fbem-1921	7	10	art	art	NOUN
fbem-1921	7	11	of	of	ADP
fbem-1921	7	12	war	war	NOUN
fbem-1921	7	13	:	:	PUNCT
fbem-1921	7	14	"	"	PUNCT
fbem-1921	7	15	the	the	DET
fbem-1921	7	16	best	good	ADJ
fbem-1921	7	17	way	way	NOUN
fbem-1921	7	18	to	to	PART
fbem-1921	7	19	use	use	VERB
fbem-1921	7	20	troops	troop	NOUN
fbem-1921	7	21	is	be	AUX
fbem-1921	7	22	to	to	PART
fbem-1921	7	23	attack	attack	VERB
fbem-1921	7	24	the	the	DET
fbem-1921	7	25	city	city	NOUN
fbem-1921	7	26	and	and	CCONJ
fbem-1921	7	27	the	the	DET
fbem-1921	7	28	best	good	ADJ
fbem-1921	7	29	way	way	NOUN
fbem-1921	7	30	to	to	PART
fbem-1921	7	31	attack	attack	VERB
fbem-1921	7	32	the	the	DET
fbem-1921	7	33	city	city	NOUN
fbem-1921	7	34	;	;	PUNCT
fbem-1921	7	35	the	the	DET
fbem-1921	7	36	best	good	ADJ
fbem-1921	7	37	way	way	NOUN
fbem-1921	7	38	to	to	PART
fbem-1921	7	39	fight	fight	VERB
fbem-1921	7	40	is	be	AUX
fbem-1921	7	41	to	to	PART
fbem-1921	7	42	fight	fight	VERB
fbem-1921	7	43	the	the	DET
fbem-1921	7	44	war	war	NOUN
fbem-1921	7	45	,	,	PUNCT
fbem-1921	7	46	and	and	CCONJ
fbem-1921	7	47	the	the	DET
fbem-1921	7	48	best	good	ADJ
fbem-1921	7	49	way	way	NOUN
fbem-1921	7	50	to	to	PART
fbem-1921	7	51	fight	fight	VERB
fbem-1921	7	52	is	be	AUX
fbem-1921	7	53	to	to	PART
fbem-1921	7	54	fight	fight	VERB
fbem-1921	7	55	the	the	DET
fbem-1921	7	56	war	war	NOUN
fbem-1921	7	57	.	.	PUNCT
fbem-1921	7	58	"	"	PUNCT
fbem-1921	8	1	public	public	ADJ
fbem-1921	8	2	welfare	welfare	NOUN
fbem-1921	8	3	marketing	marketing	NOUN
fbem-1921	8	4	realizes	realize	VERB
fbem-1921	8	5	the	the	DET
fbem-1921	8	6	marketing	marketing	NOUN
fbem-1921	8	7	purpose	purpose	NOUN
fbem-1921	8	8	through	through	ADP
fbem-1921	8	9	the	the	DET
fbem-1921	8	10	brand	brand	NOUN
fbem-1921	8	11	intervention	intervention	NOUN
fbem-1921	8	12	of	of	ADP
fbem-1921	8	13	public	public	ADJ
fbem-1921	8	14	welfare	welfare	NOUN
fbem-1921	8	15	behavior	behavior	NOUN
fbem-1921	8	16	,	,	PUNCT
fbem-1921	8	17	which	which	PRON
fbem-1921	8	18	can	can	AUX
fbem-1921	8	19	help	help	VERB
fbem-1921	8	20	the	the	DET
fbem-1921	8	21	automobile	automobile	NOUN
fbem-1921	8	22	industry	industry	NOUN
fbem-1921	8	23	enterprises	enterprise	NOUN
fbem-1921	8	24	to	to	PART
fbem-1921	8	25	create	create	VERB
fbem-1921	8	26	a	a	DET
fbem-1921	8	27	public	public	ADJ
fbem-1921	8	28	welfare	welfare	NOUN
fbem-1921	8	29	commercial	commercial	ADJ
fbem-1921	8	30	brand	brand	NOUN
fbem-1921	8	31	.	.	PUNCT
fbem-1921	9	1	sometimes	sometimes	ADV
fbem-1921	9	2	called	call	VERB
fbem-1921	9	3	"	"	PUNCT
fbem-1921	9	4	marketing	marketing	NOUN
fbem-1921	9	5	not	not	PART
fbem-1921	9	6	marketing	market	VERB
fbem-1921	9	7	"	"	PUNCT
fbem-1921	9	8	,	,	PUNCT
fbem-1921	9	9	it	it	PRON
fbem-1921	9	10	is	be	AUX
fbem-1921	9	11	a	a	DET
fbem-1921	9	12	typical	typical	ADJ
fbem-1921	9	13	"	"	PUNCT
fbem-1921	9	14	heart	heart	NOUN
fbem-1921	9	15	attack	attack	NOUN
fbem-1921	9	16	"	"	PUNCT
fbem-1921	9	17	strategy	strategy	NOUN
fbem-1921	9	18	.	.	PUNCT
fbem-1921	10	1	what	what	PRON
fbem-1921	10	2	is	be	AUX
fbem-1921	10	3	public	public	ADJ
fbem-1921	10	4	service	service	NOUN
fbem-1921	10	5	marketing	marketing	NOUN
fbem-1921	10	6	?	?	PUNCT
fbem-1921	11	1	public	public	ADJ
fbem-1921	11	2	service	service	NOUN
fbem-1921	11	3	marketing	marketing	NOUN
fbem-1921	11	4	is	be	AUX
fbem-1921	11	5	a	a	DET
fbem-1921	11	6	relatively	relatively	ADV
fbem-1921	11	7	fashionable	fashionable	ADJ
fbem-1921	11	8	concept	concept	NOUN
fbem-1921	11	9	rising	rise	VERB
fbem-1921	11	10	in	in	ADP
fbem-1921	11	11	china	china	PROPN
fbem-1921	11	12	in	in	ADP
fbem-1921	11	13	recent	recent	ADJ
fbem-1921	11	14	years	year	NOUN
fbem-1921	11	15	.	.	PUNCT
fbem-1921	12	1	public	public	ADJ
fbem-1921	12	2	welfare	welfare	NOUN
fbem-1921	12	3	marketing	marketing	NOUN
fbem-1921	12	4	is	be	AUX
fbem-1921	12	5	a	a	DET
fbem-1921	12	6	kind	kind	NOUN
fbem-1921	12	7	of	of	ADP
fbem-1921	12	8	marketing	marketing	NOUN
fbem-1921	12	9	behavior	behavior	NOUN
fbem-1921	12	10	that	that	PRON
fbem-1921	12	11	takes	take	VERB
fbem-1921	12	12	care	care	NOUN
fbem-1921	12	13	of	of	ADP
fbem-1921	12	14	people	people	NOUN
fbem-1921	12	15	's	's	PART
fbem-1921	12	16	survival	survival	NOUN
fbem-1921	12	17	and	and	CCONJ
fbem-1921	12	18	development	development	NOUN
fbem-1921	12	19	and	and	CCONJ
fbem-1921	12	20	social	social	ADJ
fbem-1921	12	21	progress	progress	NOUN
fbem-1921	12	22	as	as	ADP
fbem-1921	12	23	the	the	DET
fbem-1921	12	24	starting	starting	NOUN
fbem-1921	12	25	point	point	NOUN
fbem-1921	12	26	,	,	PUNCT
fbem-1921	12	27	communicates	communicate	VERB
fbem-1921	12	28	with	with	ADP
fbem-1921	12	29	consumers	consumer	NOUN
fbem-1921	12	30	through	through	ADP
fbem-1921	12	31	public	public	ADJ
fbem-1921	12	32	welfare	welfare	NOUN
fbem-1921	12	33	activities	activity	NOUN
fbem-1921	12	34	,	,	PUNCT
fbem-1921	12	35	and	and	CCONJ
fbem-1921	12	36	at	at	ADP
fbem-1921	12	37	the	the	DET
fbem-1921	12	38	same	same	ADJ
fbem-1921	12	39	time	time	NOUN
fbem-1921	12	40	produces	produce	VERB
fbem-1921	12	41	public	public	ADJ
fbem-1921	12	42	welfare	welfare	NOUN
fbem-1921	12	43	benefits	benefit	NOUN
fbem-1921	12	44	,	,	PUNCT
fbem-1921	12	45	making	make	VERB
fbem-1921	12	46	consumers	consumer	NOUN
fbem-1921	12	47	have	have	VERB
fbem-1921	12	48	a	a	DET
fbem-1921	12	49	preference	preference	NOUN
fbem-1921	12	50	for	for	ADP
fbem-1921	12	51	the	the	DET
fbem-1921	12	52	enterprise	enterprise	NOUN
fbem-1921	12	53	's	's	PART
fbem-1921	12	54	products	product	NOUN
fbem-1921	12	55	or	or	CCONJ
fbem-1921	12	56	services	service	NOUN
fbem-1921	12	57	,	,	PUNCT
fbem-1921	12	58	thereby	thereby	ADV
fbem-1921	12	59	improving	improve	VERB
fbem-1921	12	60	brand	brand	NOUN
fbem-1921	12	61	awareness	awareness	NOUN
fbem-1921	12	62	and	and	CCONJ
fbem-1921	12	63	reputation	reputation	NOUN
fbem-1921	12	64	.	.	PUNCT
fbem-1921	13	1	public	public	ADJ
fbem-1921	13	2	welfare	welfare	NOUN
fbem-1921	13	3	marketing	marketing	NOUN
fbem-1921	13	4	combines	combine	VERB
fbem-1921	13	5	the	the	DET
fbem-1921	13	6	business	business	NOUN
fbem-1921	13	7	purpose	purpose	NOUN
fbem-1921	13	8	of	of	ADP
fbem-1921	13	9	the	the	DET
fbem-1921	13	10	enterprise	enterprise	NOUN
fbem-1921	13	11	with	with	ADP
fbem-1921	13	12	the	the	DET
fbem-1921	13	13	charitable	charitable	ADJ
fbem-1921	13	14	goal	goal	NOUN
fbem-1921	13	15	.	.	PUNCT
fbem-1921	14	1	its	its	PRON
fbem-1921	14	2	main	main	ADJ
fbem-1921	14	3	purpose	purpose	NOUN
fbem-1921	14	4	is	be	AUX
fbem-1921	14	5	to	to	PART
fbem-1921	14	6	pursue	pursue	VERB
fbem-1921	14	7	long	long	ADJ
fbem-1921	14	8	-	-	PUNCT
fbem-1921	14	9	term	term	NOUN
fbem-1921	14	10	brand	brand	NOUN
fbem-1921	14	11	benefits	benefit	NOUN
fbem-1921	14	12	,	,	PUNCT
fbem-1921	14	13	rather	rather	ADV
fbem-1921	14	14	than	than	ADP
fbem-1921	14	15	immediate	immediate	ADJ
fbem-1921	14	16	shortterm	shortterm	PROPN
fbem-1921	14	17	benefits	benefit	NOUN
fbem-1921	14	18	.	.	PUNCT
fbem-1921	15	1	when	when	SCONJ
fbem-1921	15	2	"	"	PUNCT
fbem-1921	15	3	public	public	ADJ
fbem-1921	15	4	welfare	welfare	NOUN
fbem-1921	15	5	"	"	PUNCT
fbem-1921	15	6	encounters	encounter	NOUN
fbem-1921	15	7	"	"	PUNCT
fbem-1921	15	8	marketing	marketing	NOUN
fbem-1921	15	9	"	"	PUNCT
fbem-1921	15	10	,	,	PUNCT
fbem-1921	15	11	it	it	PRON
fbem-1921	15	12	is	be	AUX
fbem-1921	15	13	like	like	ADP
fbem-1921	15	14	sodium	sodium	NOUN
fbem-1921	15	15	contacting	contact	VERB
fbem-1921	15	16	with	with	ADP
fbem-1921	15	17	water	water	NOUN
fbem-1921	15	18	,	,	PUNCT
fbem-1921	15	19	which	which	PRON
fbem-1921	15	20	will	will	AUX
fbem-1921	15	21	have	have	VERB
fbem-1921	15	22	a	a	DET
fbem-1921	15	23	violent	violent	ADJ
fbem-1921	15	24	reaction	reaction	NOUN
fbem-1921	15	25	.	.	PUNCT
fbem-1921	16	1	while	while	SCONJ
fbem-1921	16	2	it	it	PRON
fbem-1921	16	3	has	have	AUX
fbem-1921	16	4	brought	bring	VERB
fbem-1921	16	5	great	great	ADJ
fbem-1921	16	6	social	social	ADJ
fbem-1921	16	7	effects	effect	NOUN
fbem-1921	16	8	,	,	PUNCT
fbem-1921	16	9	there	there	PRON
fbem-1921	16	10	are	be	VERB
fbem-1921	16	11	also	also	ADV
fbem-1921	16	12	many	many	ADJ
fbem-1921	16	13	disputes	dispute	NOUN
fbem-1921	16	14	.	.	PUNCT
fbem-1921	17	1	some	some	PRON
fbem-1921	17	2	have	have	AUX
fbem-1921	17	3	become	become	VERB
fbem-1921	17	4	"	"	PUNCT
fbem-1921	17	5	famous	famous	ADJ
fbem-1921	17	6	martyrs	martyr	NOUN
fbem-1921	17	7	"	"	PUNCT
fbem-1921	17	8	and	and	CCONJ
fbem-1921	17	9	some	some	PRON
fbem-1921	17	10	have	have	AUX
fbem-1921	17	11	become	become	VERB
fbem-1921	17	12	"	"	PUNCT
fbem-1921	17	13	unknown	unknown	ADJ
fbem-1921	17	14	heroes	hero	NOUN
fbem-1921	17	15	"	"	PUNCT
fbem-1921	17	16	.	.	PUNCT
fbem-1921	18	1	in	in	ADP
fbem-1921	18	2	the	the	DET
fbem-1921	18	3	process	process	NOUN
fbem-1921	18	4	of	of	ADP
fbem-1921	18	5	public	public	ADJ
fbem-1921	18	6	welfare	welfare	NOUN
fbem-1921	18	7	marketing	marketing	NOUN
fbem-1921	18	8	,	,	PUNCT
fbem-1921	18	9	the	the	DET
fbem-1921	18	10	enterprises	enterprise	NOUN
fbem-1921	18	11	in	in	ADP
fbem-1921	18	12	the	the	DET
fbem-1921	18	13	automobile	automobile	NOUN
fbem-1921	18	14	industry	industry	NOUN
fbem-1921	18	15	should	should	AUX
fbem-1921	18	16	not	not	PART
fbem-1921	18	17	"	"	PUNCT
fbem-1921	18	18	do	do	VERB
fbem-1921	18	19	good	good	ADJ
fbem-1921	18	20	things	thing	NOUN
fbem-1921	18	21	for	for	ADP
fbem-1921	18	22	the	the	DET
fbem-1921	18	23	sake	sake	NOUN
fbem-1921	18	24	of	of	ADP
fbem-1921	18	25	good	good	ADJ
fbem-1921	18	26	looks	look	NOUN
fbem-1921	18	27	"	"	PUNCT
fbem-1921	18	28	,	,	PUNCT
fbem-1921	18	29	but	but	CCONJ
fbem-1921	18	30	consciously	consciously	ADV
fbem-1921	18	31	"	"	PUNCT
fbem-1921	18	32	do	do	VERB
fbem-1921	18	33	more	more	ADV
fbem-1921	18	34	good	good	ADJ
fbem-1921	18	35	things	thing	NOUN
fbem-1921	18	36	,	,	PUNCT
fbem-1921	18	37	not	not	PART
fbem-1921	18	38	just	just	ADV
fbem-1921	18	39	do	do	VERB
fbem-1921	18	40	some	some	DET
fbem-1921	18	41	good	good	ADJ
fbem-1921	18	42	things	thing	NOUN
fbem-1921	18	43	"	"	PUNCT
fbem-1921	18	44	.	.	PUNCT
fbem-1921	19	1	public	public	ADJ
fbem-1921	19	2	welfare	welfare	NOUN
fbem-1921	19	3	marketing	marketing	NOUN
fbem-1921	19	4	is	be	AUX
fbem-1921	19	5	a	a	DET
fbem-1921	19	6	kind	kind	NOUN
fbem-1921	19	7	of	of	ADP
fbem-1921	19	8	marketing	marketing	NOUN
fbem-1921	19	9	behavior	behavior	NOUN
fbem-1921	19	10	that	that	PRON
fbem-1921	19	11	adheres	adhere	VERB
fbem-1921	19	12	to	to	ADP
fbem-1921	19	13	people	people	NOUN
fbem-1921	19	14	-	-	PUNCT
fbem-1921	19	15	oriented	orient	VERB
fbem-1921	19	16	,	,	PUNCT
fbem-1921	19	17	takes	take	VERB
fbem-1921	19	18	social	social	ADJ
fbem-1921	19	19	progress	progress	NOUN
fbem-1921	19	20	as	as	ADP
fbem-1921	19	21	the	the	DET
fbem-1921	19	22	starting	starting	NOUN
fbem-1921	19	23	point	point	NOUN
fbem-1921	19	24	,	,	PUNCT
fbem-1921	19	25	cares	care	VERB
fbem-1921	19	26	about	about	ADP
fbem-1921	19	27	public	public	ADJ
fbem-1921	19	28	welfare	welfare	NOUN
fbem-1921	19	29	undertakings	undertaking	NOUN
fbem-1921	19	30	,	,	PUNCT
fbem-1921	19	31	and	and	CCONJ
fbem-1921	19	32	uses	use	VERB
fbem-1921	19	33	public	public	ADJ
fbem-1921	19	34	welfare	welfare	NOUN
fbem-1921	19	35	activities	activity	NOUN
fbem-1921	19	36	to	to	PART
fbem-1921	19	37	communicate	communicate	VERB
fbem-1921	19	38	with	with	ADP
fbem-1921	19	39	consumers	consumer	NOUN
fbem-1921	19	40	.	.	PUNCT
fbem-1921	20	1	while	while	SCONJ
fbem-1921	20	2	producing	produce	VERB
fbem-1921	20	3	public	public	ADJ
fbem-1921	20	4	welfare	welfare	NOUN
fbem-1921	20	5	effects	effect	NOUN
fbem-1921	20	6	,	,	PUNCT
fbem-1921	20	7	it	it	PRON
fbem-1921	20	8	establishes	establish	VERB
fbem-1921	20	9	the	the	DET
fbem-1921	20	10	social	social	ADJ
fbem-1921	20	11	image	image	NOUN
fbem-1921	20	12	of	of	ADP
fbem-1921	20	13	the	the	DET
fbem-1921	20	14	enterprise	enterprise	NOUN
fbem-1921	20	15	and	and	CCONJ
fbem-1921	20	16	allows	allow	VERB
fbem-1921	20	17	society	society	NOUN
fbem-1921	20	18	and	and	CCONJ
fbem-1921	20	19	consumers	consumer	NOUN
fbem-1921	20	20	to	to	PART
fbem-1921	20	21	identify	identify	VERB
fbem-1921	20	22	with	with	ADP
fbem-1921	20	23	the	the	DET
fbem-1921	20	24	enterprise	enterprise	NOUN
fbem-1921	20	25	,	,	PUNCT
fbem-1921	20	26	so	so	SCONJ
fbem-1921	20	27	as	as	SCONJ
fbem-1921	20	28	to	to	PART
fbem-1921	20	29	promote	promote	VERB
fbem-1921	20	30	its	its	PRON
fbem-1921	20	31	long	long	ADJ
fbem-1921	20	32	-	-	PUNCT
fbem-1921	20	33	term	term	NOUN
fbem-1921	20	34	development	development	NOUN
fbem-1921	20	35	of	of	ADP
fbem-1921	20	36	the	the	DET
fbem-1921	20	37	enterprise	enterprise	NOUN
fbem-1921	20	38	.	.	PUNCT
fbem-1921	21	1	enterprises	enterprise	NOUN
fbem-1921	21	2	should	should	AUX
fbem-1921	21	3	attach	attach	VERB
fbem-1921	21	4	importance	importance	NOUN
fbem-1921	21	5	to	to	ADP
fbem-1921	21	6	the	the	DET
fbem-1921	21	7	value	value	NOUN
fbem-1921	21	8	of	of	ADP
fbem-1921	21	9	public	public	ADJ
fbem-1921	21	10	welfare	welfare	NOUN
fbem-1921	21	11	marketing	marketing	NOUN
fbem-1921	21	12	.	.	PUNCT
fbem-1921	22	1	public	public	ADJ
fbem-1921	22	2	welfare	welfare	NOUN
fbem-1921	22	3	marketing	marketing	NOUN
fbem-1921	22	4	can	can	AUX
fbem-1921	22	5	make	make	VERB
fbem-1921	22	6	the	the	DET
fbem-1921	22	7	automobile	automobile	NOUN
fbem-1921	22	8	industry	industry	NOUN
fbem-1921	22	9	enterprises	enterprise	NOUN
fbem-1921	22	10	deeply	deeply	ADV
fbem-1921	22	11	popular	popular	ADJ
fbem-1921	22	12	.	.	PUNCT
fbem-1921	23	1	public	public	ADJ
fbem-1921	23	2	welfare	welfare	NOUN
fbem-1921	23	3	marketing	marketing	NOUN
fbem-1921	23	4	is	be	AUX
fbem-1921	23	5	a	a	DET
fbem-1921	23	6	marketing	marketing	NOUN
fbem-1921	23	7	behavior	behavior	NOUN
fbem-1921	23	8	that	that	PRON
fbem-1921	23	9	focuses	focus	VERB
fbem-1921	23	10	on	on	ADP
fbem-1921	23	11	the	the	DET
fbem-1921	23	12	survival	survival	NOUN
fbem-1921	23	13	and	and	CCONJ
fbem-1921	23	14	development	development	NOUN
fbem-1921	23	15	of	of	ADP
fbem-1921	23	16	people	people	NOUN
fbem-1921	23	17	and	and	CCONJ
fbem-1921	23	18	social	social	ADJ
fbem-1921	23	19	progress	progress	NOUN
fbem-1921	23	20	.	.	PUNCT
fbem-1921	24	1	with	with	ADP
fbem-1921	24	2	the	the	DET
fbem-1921	24	3	help	help	NOUN
fbem-1921	24	4	of	of	ADP
fbem-1921	24	5	public	public	ADJ
fbem-1921	24	6	welfare	welfare	NOUN
fbem-1921	24	7	activities	activity	NOUN
fbem-1921	24	8	,	,	PUNCT
fbem-1921	24	9	it	it	PRON
fbem-1921	24	10	can	can	AUX
fbem-1921	24	11	communicate	communicate	VERB
fbem-1921	24	12	with	with	ADP
fbem-1921	24	13	consumers	consumer	NOUN
fbem-1921	24	14	,	,	PUNCT
fbem-1921	24	15	and	and	CCONJ
fbem-1921	24	16	at	at	ADP
fbem-1921	24	17	the	the	DET
fbem-1921	24	18	same	same	ADJ
fbem-1921	24	19	time	time	NOUN
fbem-1921	24	20	produce	produce	VERB
fbem-1921	24	21	public	public	ADJ
fbem-1921	24	22	welfare	welfare	NOUN
fbem-1921	24	23	effects	effect	NOUN
fbem-1921	24	24	,	,	PUNCT
fbem-1921	24	25	making	make	VERB
fbem-1921	24	26	consumers	consumer	NOUN
fbem-1921	24	27	have	have	VERB
fbem-1921	24	28	a	a	DET
fbem-1921	24	29	preference	preference	NOUN
fbem-1921	24	30	for	for	ADP
fbem-1921	24	31	the	the	DET
fbem-1921	24	32	enterprise	enterprise	NOUN
fbem-1921	24	33	's	's	PART
fbem-1921	24	34	products	product	NOUN
fbem-1921	24	35	or	or	CCONJ
fbem-1921	24	36	services	service	NOUN
fbem-1921	24	37	,	,	PUNCT
fbem-1921	24	38	to	to	PART
fbem-1921	24	39	improve	improve	VERB
fbem-1921	24	40	brand	brand	NOUN
fbem-1921	24	41	awareness	awareness	NOUN
fbem-1921	24	42	and	and	CCONJ
fbem-1921	24	43	reputation	reputation	NOUN
fbem-1921	24	44	.	.	PUNCT
fbem-1921	25	1	public	public	ADJ
fbem-1921	25	2	welfare	welfare	NOUN
fbem-1921	25	3	marketing	marketing	NOUN
fbem-1921	25	4	is	be	AUX
fbem-1921	25	5	a	a	DET
fbem-1921	25	6	marketing	marketing	NOUN
fbem-1921	25	7	activity	activity	NOUN
fbem-1921	25	8	that	that	PRON
fbem-1921	25	9	enterprises	enterprise	NOUN
fbem-1921	25	10	actively	actively	ADV
fbem-1921	25	11	undertake	undertake	VERB
fbem-1921	25	12	social	social	ADJ
fbem-1921	25	13	responsibility	responsibility	NOUN
fbem-1921	25	14	and	and	CCONJ
fbem-1921	25	15	carry	carry	VERB
fbem-1921	25	16	out	out	ADP
fbem-1921	25	17	in	in	ADP
fbem-1921	25	18	combination	combination	NOUN
fbem-1921	25	19	with	with	ADP
fbem-1921	25	20	public	public	ADJ
fbem-1921	25	21	interests	interest	NOUN
fbem-1921	25	22	.	.	PUNCT
fbem-1921	26	1	the	the	DET
fbem-1921	26	2	essence	essence	NOUN
fbem-1921	26	3	of	of	ADP
fbem-1921	26	4	public	public	ADJ
fbem-1921	26	5	welfare	welfare	NOUN
fbem-1921	26	6	marketing	marketing	NOUN
fbem-1921	26	7	is	be	AUX
fbem-1921	26	8	that	that	SCONJ
fbem-1921	26	9	enterprises	enterprise	NOUN
fbem-1921	26	10	communicate	communicate	VERB
fbem-1921	26	11	with	with	ADP
fbem-1921	26	12	consumers	consumer	NOUN
fbem-1921	26	13	through	through	ADP
fbem-1921	26	14	public	public	ADJ
fbem-1921	26	15	welfare	welfare	NOUN
fbem-1921	26	16	activities	activity	NOUN
fbem-1921	26	17	,	,	PUNCT
fbem-1921	26	18	establish	establish	VERB
fbem-1921	26	19	a	a	DET
fbem-1921	26	20	good	good	ADJ
fbem-1921	26	21	corporate	corporate	ADJ
fbem-1921	26	22	image	image	NOUN
fbem-1921	26	23	,	,	PUNCT
fbem-1921	26	24	improve	improve	VERB
fbem-1921	26	25	brand	brand	NOUN
fbem-1921	26	26	reputation	reputation	NOUN
fbem-1921	26	27	,	,	PUNCT
fbem-1921	26	28	and	and	CCONJ
fbem-1921	26	29	thus	thus	ADV
fbem-1921	26	30	promote	promote	VERB
fbem-1921	26	31	sales	sale	NOUN
fbem-1921	26	32	.	.	PUNCT
fbem-1921	27	1	for	for	ADP
fbem-1921	27	2	enterprises	enterprise	NOUN
fbem-1921	27	3	with	with	ADP
fbem-1921	27	4	a	a	DET
fbem-1921	27	5	sense	sense	NOUN
fbem-1921	27	6	of	of	ADP
fbem-1921	27	7	social	social	ADJ
fbem-1921	27	8	responsibility	responsibility	NOUN
fbem-1921	27	9	,	,	PUNCT
fbem-1921	27	10	public	public	ADJ
fbem-1921	27	11	welfare	welfare	NOUN
fbem-1921	27	12	marketing	marketing	NOUN
fbem-1921	27	13	is	be	AUX
fbem-1921	27	14	both	both	PRON
fbem-1921	27	15	a	a	DET
fbem-1921	27	16	marketing	marketing	NOUN
fbem-1921	27	17	method	method	NOUN
fbem-1921	27	18	and	and	CCONJ
fbem-1921	27	19	a	a	DET
fbem-1921	27	20	way	way	NOUN
fbem-1921	27	21	of	of	ADP
fbem-1921	27	22	giving	give	VERB
fbem-1921	27	23	back	back	ADP
fbem-1921	27	24	to	to	ADP
fbem-1921	27	25	society	society	NOUN
fbem-1921	27	26	.	.	PUNCT
fbem-1921	28	1	in	in	ADP
fbem-1921	28	2	today	today	NOUN
fbem-1921	28	3	's	's	PART
fbem-1921	28	4	harmonious	harmonious	ADJ
fbem-1921	28	5	society	society	NOUN
fbem-1921	28	6	,	,	PUNCT
fbem-1921	28	7	enterprises	enterprise	NOUN
fbem-1921	28	8	are	be	AUX
fbem-1921	28	9	entrusted	entrust	VERB
fbem-1921	28	10	with	with	ADP
fbem-1921	28	11	more	more	ADJ
fbem-1921	28	12	responsibilities	responsibility	NOUN
fbem-1921	28	13	,	,	PUNCT
fbem-1921	28	14	good	good	ADJ
fbem-1921	28	15	public	public	ADJ
fbem-1921	28	16	welfare	welfare	NOUN
fbem-1921	28	17	,	,	PUNCT
fbem-1921	28	18	and	and	CCONJ
fbem-1921	28	19	doing	do	VERB
fbem-1921	28	20	well	well	ADV
fbem-1921	28	21	,	,	PUNCT
fbem-1921	28	22	which	which	PRON
fbem-1921	28	23	has	have	AUX
fbem-1921	28	24	become	become	VERB
fbem-1921	28	25	a	a	DET
fbem-1921	28	26	wise	wise	ADJ
fbem-1921	28	27	choice	choice	NOUN
fbem-1921	28	28	for	for	ADP
fbem-1921	28	29	some	some	DET
fbem-1921	28	30	enterprises	enterprise	NOUN
fbem-1921	28	31	.	.	PUNCT
fbem-1921	29	1	many	many	ADJ
fbem-1921	29	2	enterprises	enterprise	NOUN
fbem-1921	29	3	have	have	AUX
fbem-1921	29	4	deeply	deeply	ADV
fbem-1921	29	5	felt	feel	VERB
fbem-1921	29	6	the	the	DET
fbem-1921	29	7	great	great	ADJ
fbem-1921	29	8	value	value	NOUN
fbem-1921	29	9	of	of	ADP
fbem-1921	29	10	public	public	ADJ
fbem-1921	29	11	welfare	welfare	NOUN
fbem-1921	29	12	marketing	market	VERB
fbem-1921	29	13	through	through	ADP
fbem-1921	29	14	a	a	DET
fbem-1921	29	15	lot	lot	NOUN
fbem-1921	29	16	of	of	ADP
fbem-1921	29	17	practice	practice	NOUN
fbem-1921	29	18	.	.	PUNCT
fbem-1921	30	1	therefore	therefore	ADV
fbem-1921	30	2	,	,	PUNCT
fbem-1921	30	3	public	public	ADJ
fbem-1921	30	4	service	service	NOUN
fbem-1921	30	5	marketing	marketing	NOUN
fbem-1921	30	6	is	be	AUX
fbem-1921	30	7	by	by	ADP
fbem-1921	30	8	no	no	DET
fbem-1921	30	9	means	mean	NOUN
fbem-1921	30	10	something	something	PRON
fbem-1921	30	11	that	that	PRON
fbem-1921	30	12	can	can	AUX
fbem-1921	30	13	be	be	AUX
fbem-1921	30	14	done	do	VERB
fbem-1921	30	15	but	but	CCONJ
fbem-1921	30	16	must	must	AUX
fbem-1921	30	17	be	be	AUX
fbem-1921	30	18	done	do	VERB
fbem-1921	30	19	.	.	PUNCT
fbem-1921	31	1	however	however	ADV
fbem-1921	31	2	,	,	PUNCT
fbem-1921	31	3	influenced	influence	VERB
fbem-1921	31	4	by	by	ADP
fbem-1921	31	5	the	the	DET
fbem-1921	31	6	traditional	traditional	ADJ
fbem-1921	31	7	concept	concept	NOUN
fbem-1921	31	8	of	of	ADP
fbem-1921	31	9	chinese	chinese	ADJ
fbem-1921	31	10	society	society	NOUN
fbem-1921	31	11	,	,	PUNCT
fbem-1921	31	12	profit	profit	NOUN
fbem-1921	31	13	,	,	PUNCT
fbem-1921	31	14	and	and	CCONJ
fbem-1921	31	15	public	public	ADJ
fbem-1921	31	16	welfare	welfare	NOUN
fbem-1921	31	17	are	be	AUX
fbem-1921	31	18	extremely	extremely	ADV
fbem-1921	31	19	easy	easy	ADJ
fbem-1921	31	20	to	to	PART
fbem-1921	31	21	be	be	AUX
fbem-1921	31	22	questioned	question	VERB
fbem-1921	31	23	.	.	PUNCT
fbem-1921	32	1	therefore	therefore	ADV
fbem-1921	32	2	,	,	PUNCT
fbem-1921	32	3	it	it	PRON
fbem-1921	32	4	is	be	AUX
fbem-1921	32	5	easy	easy	ADJ
fbem-1921	32	6	to	to	PART
fbem-1921	32	7	be	be	AUX
fbem-1921	32	8	pushed	push	VERB
fbem-1921	32	9	to	to	ADP
fbem-1921	32	10	the	the	DET
fbem-1921	32	11	"	"	PUNCT
fbem-1921	32	12	cusp	cusp	NOUN
fbem-1921	32	13	of	of	ADP
fbem-1921	32	14	the	the	DET
fbem-1921	32	15	storm	storm	NOUN
fbem-1921	32	16	"	"	PUNCT
fbem-1921	32	17	.	.	PUNCT
fbem-1921	33	1	how	how	SCONJ
fbem-1921	33	2	to	to	PART
fbem-1921	33	3	control	control	VERB
fbem-1921	33	4	the	the	DET
fbem-1921	33	5	"	"	PUNCT
fbem-1921	33	6	double	double	ADJ
fbem-1921	33	7	-	-	PUNCT
fbem-1921	33	8	edged	edge	VERB
fbem-1921	33	9	sword	sword	NOUN
fbem-1921	33	10	"	"	PUNCT
fbem-1921	33	11	of	of	ADP
fbem-1921	33	12	public	public	ADJ
fbem-1921	33	13	welfare	welfare	NOUN
fbem-1921	33	14	marketing	marketing	NOUN
fbem-1921	33	15	and	and	CCONJ
fbem-1921	33	16	achieve	achieve	VERB
fbem-1921	33	17	the	the	DET
fbem-1921	33	18	situation	situation	NOUN
fbem-1921	33	19	of	of	ADP
fbem-1921	33	20	"	"	PUNCT
fbem-1921	33	21	public	public	ADJ
fbem-1921	33	22	welfare	welfare	NOUN
fbem-1921	33	23	"	"	PUNCT
fbem-1921	33	24	and	and	CCONJ
fbem-1921	33	25	"	"	PUNCT
fbem-1921	33	26	profit	profit	NOUN
fbem-1921	33	27	"	"	PUNCT
fbem-1921	33	28	at	at	ADP
fbem-1921	33	29	the	the	DET
fbem-1921	33	30	same	same	ADJ
fbem-1921	33	31	time	time	NOUN
fbem-1921	33	32	,	,	PUNCT
fbem-1921	33	33	is	be	AUX
fbem-1921	33	34	very	very	ADV
fbem-1921	33	35	meaningful	meaningful	ADJ
fbem-1921	33	36	to	to	PART
fbem-1921	33	37	explore	explore	VERB
fbem-1921	33	38	.	.	PUNCT
fbem-1921	34	1	at	at	ADP
fbem-1921	34	2	the	the	DET
fbem-1921	34	3	same	same	ADJ
fbem-1921	34	4	time	time	NOUN
fbem-1921	34	5	,	,	PUNCT
fbem-1921	34	6	we	we	PRON
fbem-1921	34	7	might	might	AUX
fbem-1921	34	8	as	as	ADV
fbem-1921	34	9	well	well	ADV
fbem-1921	34	10	look	look	VERB
fbem-1921	34	11	at	at	ADP
fbem-1921	34	12	the	the	DET
fbem-1921	34	13	problem	problem	NOUN
fbem-1921	34	14	from	from	ADP
fbem-1921	34	15	a	a	DET
fbem-1921	34	16	different	different	ADJ
fbem-1921	34	17	perspective	perspective	NOUN
fbem-1921	34	18	.	.	PUNCT
fbem-1921	35	1	what	what	PRON
fbem-1921	35	2	are	be	AUX
fbem-1921	35	3	the	the	DET
fbem-1921	35	4	signs	sign	NOUN
fbem-1921	35	5	of	of	ADP
fbem-1921	35	6	enterprise	enterprise	NOUN
fbem-1921	35	7	success	success	NOUN
fbem-1921	35	8	?	?	PUNCT
fbem-1921	36	1	getting	get	VERB
fbem-1921	36	2	huge	huge	ADJ
fbem-1921	36	3	capital	capital	NOUN
fbem-1921	36	4	gains	gain	NOUN
fbem-1921	36	5	is	be	AUX
fbem-1921	36	6	believed	believe	VERB
fbem-1921	36	7	to	to	PART
fbem-1921	36	8	be	be	AUX
fbem-1921	36	9	the	the	DET
fbem-1921	36	10	criterion	criterion	NOUN
fbem-1921	36	11	in	in	ADP
fbem-1921	36	12	many	many	ADJ
fbem-1921	36	13	people	people	NOUN
fbem-1921	36	14	's	's	PART
fbem-1921	36	15	minds	mind	NOUN
fbem-1921	36	16	.	.	PUNCT
fbem-1921	37	1	but	but	CCONJ
fbem-1921	37	2	do	do	AUX
fbem-1921	37	3	n't	not	PART
fbem-1921	37	4	forget	forget	VERB
fbem-1921	37	5	,	,	PUNCT
fbem-1921	37	6	when	when	SCONJ
fbem-1921	37	7	an	an	DET
fbem-1921	37	8	enterprise	enterprise	NOUN
fbem-1921	37	9	is	be	AUX
fbem-1921	37	10	recognized	recognize	VERB
fbem-1921	37	11	by	by	ADP
fbem-1921	37	12	society	society	NOUN
fbem-1921	37	13	,	,	PUNCT
fbem-1921	37	14	its	its	PRON
fbem-1921	37	15	social	social	ADJ
fbem-1921	37	16	benefits	benefit	NOUN
fbem-1921	37	17	are	be	AUX
fbem-1921	37	18	incomparable	incomparable	ADJ
fbem-1921	37	19	with	with	ADP
fbem-1921	37	20	the	the	DET
fbem-1921	37	21	economic	economic	ADJ
fbem-1921	37	22	benefits	benefit	NOUN
fbem-1921	37	23	.	.	PUNCT
fbem-1921	38	1	is	be	AUX
fbem-1921	38	2	n't	not	PART
fbem-1921	38	3	it	it	PRON
fbem-1921	38	4	a	a	DET
fbem-1921	38	5	greater	great	ADJ
fbem-1921	38	6	success	success	NOUN
fbem-1921	38	7	?	?	PUNCT
fbem-1921	39	1	so	so	ADV
fbem-1921	39	2	how	how	SCONJ
fbem-1921	39	3	should	should	AUX
fbem-1921	39	4	public	public	ADJ
fbem-1921	39	5	welfare	welfare	NOUN
fbem-1921	39	6	marketing	marketing	NOUN
fbem-1921	39	7	be	be	AUX
fbem-1921	39	8	operated	operate	VERB
fbem-1921	39	9	110	110	NUM
fbem-1921	39	10	for	for	ADP
fbem-1921	39	11	automobile	automobile	NOUN
fbem-1921	39	12	industry	industry	NOUN
fbem-1921	39	13	enterprises	enterprise	NOUN
fbem-1921	39	14	?	?	PUNCT
fbem-1921	40	1	2	2	X
fbem-1921	40	2	.	.	X
fbem-1921	40	3	correctly	correctly	ADV
fbem-1921	40	4	understand	understand	VERB
fbem-1921	40	5	public	public	ADJ
fbem-1921	40	6	service	service	NOUN
fbem-1921	40	7	marketing	marketing	NOUN
fbem-1921	40	8	enterprises	enterprise	NOUN
fbem-1921	40	9	can	can	AUX
fbem-1921	40	10	neither	neither	CCONJ
fbem-1921	40	11	"	"	PUNCT
fbem-1921	40	12	do	do	VERB
fbem-1921	40	13	public	public	ADJ
fbem-1921	40	14	good	good	ADJ
fbem-1921	40	15	for	for	ADP
fbem-1921	40	16	the	the	DET
fbem-1921	40	17	sake	sake	NOUN
fbem-1921	40	18	of	of	ADP
fbem-1921	40	19	public	public	ADJ
fbem-1921	40	20	welfare	welfare	NOUN
fbem-1921	40	21	"	"	PUNCT
fbem-1921	40	22	nor	nor	CCONJ
fbem-1921	40	23	"	"	PUNCT
fbem-1921	40	24	do	do	VERB
fbem-1921	40	25	public	public	ADJ
fbem-1921	40	26	good	good	ADJ
fbem-1921	40	27	for	for	ADP
fbem-1921	40	28	business	business	NOUN
fbem-1921	40	29	"	"	PUNCT
fbem-1921	40	30	.	.	PUNCT
fbem-1921	41	1	public	public	ADJ
fbem-1921	41	2	welfare	welfare	NOUN
fbem-1921	41	3	and	and	CCONJ
fbem-1921	41	4	business	business	NOUN
fbem-1921	41	5	must	must	AUX
fbem-1921	41	6	echo	echo	VERB
fbem-1921	41	7	and	and	CCONJ
fbem-1921	41	8	support	support	VERB
fbem-1921	41	9	each	each	DET
fbem-1921	41	10	other	other	ADJ
fbem-1921	41	11	.	.	PUNCT
fbem-1921	42	1	public	public	ADJ
fbem-1921	42	2	welfare	welfare	NOUN
fbem-1921	42	3	action	action	NOUN
fbem-1921	42	4	is	be	AUX
fbem-1921	42	5	not	not	PART
fbem-1921	42	6	only	only	ADV
fbem-1921	42	7	the	the	DET
fbem-1921	42	8	best	good	ADJ
fbem-1921	42	9	way	way	NOUN
fbem-1921	42	10	to	to	PART
fbem-1921	42	11	show	show	VERB
fbem-1921	42	12	corporate	corporate	ADJ
fbem-1921	42	13	social	social	ADJ
fbem-1921	42	14	responsibility	responsibility	NOUN
fbem-1921	42	15	but	but	CCONJ
fbem-1921	42	16	also	also	ADV
fbem-1921	42	17	an	an	DET
fbem-1921	42	18	effective	effective	ADJ
fbem-1921	42	19	way	way	NOUN
fbem-1921	42	20	to	to	PART
fbem-1921	42	21	win	win	VERB
fbem-1921	42	22	government	government	NOUN
fbem-1921	42	23	recognition	recognition	NOUN
fbem-1921	42	24	and	and	CCONJ
fbem-1921	42	25	build	build	VERB
fbem-1921	42	26	corporate	corporate	ADJ
fbem-1921	42	27	brand	brand	NOUN
fbem-1921	42	28	influence	influence	NOUN
fbem-1921	42	29	.	.	PUNCT
fbem-1921	43	1	the	the	DET
fbem-1921	43	2	excellent	excellent	ADJ
fbem-1921	43	3	commercial	commercial	ADJ
fbem-1921	43	4	operation	operation	NOUN
fbem-1921	43	5	makes	make	VERB
fbem-1921	43	6	public	public	ADJ
fbem-1921	43	7	welfare	welfare	NOUN
fbem-1921	43	8	sponsorship	sponsorship	NOUN
fbem-1921	43	9	become	become	VERB
fbem-1921	43	10	a	a	DET
fbem-1921	43	11	win	win	NOUN
fbem-1921	43	12	-	-	PUNCT
fbem-1921	43	13	win	win	NOUN
fbem-1921	43	14	behavior	behavior	NOUN
fbem-1921	43	15	that	that	PRON
fbem-1921	43	16	benefits	benefit	VERB
fbem-1921	43	17	society	society	NOUN
fbem-1921	43	18	and	and	CCONJ
fbem-1921	43	19	the	the	DET
fbem-1921	43	20	enterprise	enterprise	NOUN
fbem-1921	43	21	and	and	CCONJ
fbem-1921	43	22	enables	enable	VERB
fbem-1921	43	23	the	the	DET
fbem-1921	43	24	enterprise	enterprise	NOUN
fbem-1921	43	25	to	to	PART
fbem-1921	43	26	have	have	VERB
fbem-1921	43	27	the	the	DET
fbem-1921	43	28	power	power	NOUN
fbem-1921	43	29	and	and	CCONJ
fbem-1921	43	30	ability	ability	NOUN
fbem-1921	43	31	to	to	PART
fbem-1921	43	32	continuously	continuously	ADV
fbem-1921	43	33	make	make	VERB
fbem-1921	43	34	a	a	DET
fbem-1921	43	35	circular	circular	ADJ
fbem-1921	43	36	investment	investment	NOUN
fbem-1921	43	37	.	.	PUNCT
fbem-1921	44	1	in	in	ADP
fbem-1921	44	2	traditional	traditional	ADJ
fbem-1921	44	3	chinese	chinese	ADJ
fbem-1921	44	4	thinking	thinking	NOUN
fbem-1921	44	5	,	,	PUNCT
fbem-1921	44	6	it	it	PRON
fbem-1921	44	7	is	be	AUX
fbem-1921	44	8	the	the	DET
fbem-1921	44	9	noblest	noble	ADJ
fbem-1921	44	10	moral	moral	ADJ
fbem-1921	44	11	sentiment	sentiment	NOUN
fbem-1921	44	12	to	to	PART
fbem-1921	44	13	do	do	VERB
fbem-1921	44	14	a	a	DET
fbem-1921	44	15	good	good	ADJ
fbem-1921	44	16	job	job	NOUN
fbem-1921	44	17	without	without	ADP
fbem-1921	44	18	leaving	leave	VERB
fbem-1921	44	19	a	a	DET
fbem-1921	44	20	name	name	NOUN
fbem-1921	44	21	.	.	PUNCT
fbem-1921	45	1	influenced	influence	VERB
fbem-1921	45	2	by	by	ADP
fbem-1921	45	3	this	this	DET
fbem-1921	45	4	thinking	thinking	NOUN
fbem-1921	45	5	,	,	PUNCT
fbem-1921	45	6	some	some	DET
fbem-1921	45	7	entrepreneurs	entrepreneur	NOUN
fbem-1921	45	8	only	only	ADV
fbem-1921	45	9	consider	consider	VERB
fbem-1921	45	10	fulfilling	fulfil	VERB
fbem-1921	45	11	their	their	PRON
fbem-1921	45	12	corporate	corporate	ADJ
fbem-1921	45	13	social	social	ADJ
fbem-1921	45	14	responsibility	responsibility	NOUN
fbem-1921	45	15	when	when	SCONJ
fbem-1921	45	16	conducting	conduct	VERB
fbem-1921	45	17	public	public	ADJ
fbem-1921	45	18	welfare	welfare	NOUN
fbem-1921	45	19	sponsorship	sponsorship	NOUN
fbem-1921	45	20	,	,	PUNCT
fbem-1921	45	21	without	without	ADP
fbem-1921	45	22	thinking	think	VERB
fbem-1921	45	23	about	about	ADP
fbem-1921	45	24	how	how	SCONJ
fbem-1921	45	25	to	to	PART
fbem-1921	45	26	make	make	VERB
fbem-1921	45	27	public	public	ADJ
fbem-1921	45	28	welfare	welfare	NOUN
fbem-1921	45	29	sponsorship	sponsorship	VERB
fbem-1921	45	30	a	a	DET
fbem-1921	45	31	win	win	NOUN
fbem-1921	45	32	-	-	PUNCT
fbem-1921	45	33	win	win	NOUN
fbem-1921	45	34	result	result	NOUN
fbem-1921	45	35	.	.	PUNCT
fbem-1921	46	1	however	however	ADV
fbem-1921	46	2	,	,	PUNCT
fbem-1921	46	3	some	some	DET
fbem-1921	46	4	entrepreneurs	entrepreneur	NOUN
fbem-1921	46	5	go	go	VERB
fbem-1921	46	6	to	to	ADP
fbem-1921	46	7	the	the	DET
fbem-1921	46	8	other	other	ADJ
fbem-1921	46	9	extreme	extreme	NOUN
fbem-1921	46	10	.	.	PUNCT
fbem-1921	47	1	they	they	PRON
fbem-1921	47	2	are	be	AUX
fbem-1921	47	3	eager	eager	ADJ
fbem-1921	47	4	for	for	ADP
fbem-1921	47	5	quick	quick	ADJ
fbem-1921	47	6	success	success	NOUN
fbem-1921	47	7	and	and	CCONJ
fbem-1921	47	8	instant	instant	ADJ
fbem-1921	47	9	profits	profit	NOUN
fbem-1921	47	10	,	,	PUNCT
fbem-1921	47	11	practice	practice	NOUN
fbem-1921	47	12	fraud	fraud	NOUN
fbem-1921	47	13	,	,	PUNCT
fbem-1921	47	14	look	look	VERB
fbem-1921	47	15	only	only	ADV
fbem-1921	47	16	at	at	ADP
fbem-1921	47	17	the	the	DET
fbem-1921	47	18	money	money	NOUN
fbem-1921	47	19	and	and	CCONJ
fbem-1921	47	20	weigh	weigh	VERB
fbem-1921	47	21	everything	everything	PRON
fbem-1921	47	22	with	with	ADP
fbem-1921	47	23	commercial	commercial	ADJ
fbem-1921	47	24	interests	interest	NOUN
fbem-1921	47	25	.	.	PUNCT
fbem-1921	48	1	finally	finally	ADV
fbem-1921	48	2	,	,	PUNCT
fbem-1921	48	3	they	they	PRON
fbem-1921	48	4	turn	turn	VERB
fbem-1921	48	5	a	a	DET
fbem-1921	48	6	public	public	ADJ
fbem-1921	48	7	welfare	welfare	NOUN
fbem-1921	48	8	activity	activity	NOUN
fbem-1921	48	9	into	into	ADP
fbem-1921	48	10	a	a	DET
fbem-1921	48	11	farce	farce	NOUN
fbem-1921	48	12	.	.	PUNCT
fbem-1921	49	1	in	in	ADP
fbem-1921	49	2	fact	fact	NOUN
fbem-1921	49	3	,	,	PUNCT
fbem-1921	49	4	public	public	ADJ
fbem-1921	49	5	welfare	welfare	NOUN
fbem-1921	49	6	marketing	marketing	NOUN
fbem-1921	49	7	must	must	AUX
fbem-1921	49	8	enter	enter	VERB
fbem-1921	49	9	a	a	DET
fbem-1921	49	10	complete	complete	ADJ
fbem-1921	49	11	chain	chain	NOUN
fbem-1921	49	12	to	to	PART
fbem-1921	49	13	achieve	achieve	VERB
fbem-1921	49	14	considerable	considerable	ADJ
fbem-1921	49	15	development	development	NOUN
fbem-1921	49	16	,	,	PUNCT
fbem-1921	49	17	that	that	ADV
fbem-1921	49	18	is	is	ADV
fbem-1921	49	19	,	,	PUNCT
fbem-1921	49	20	through	through	ADP
fbem-1921	49	21	public	public	ADJ
fbem-1921	49	22	welfare	welfare	NOUN
fbem-1921	49	23	activities	activity	NOUN
fbem-1921	49	24	,	,	PUNCT
fbem-1921	49	25	enterprises	enterprise	NOUN
fbem-1921	49	26	create	create	VERB
fbem-1921	49	27	benefits	benefit	NOUN
fbem-1921	49	28	for	for	ADP
fbem-1921	49	29	the	the	DET
fbem-1921	49	30	public	public	NOUN
fbem-1921	49	31	,	,	PUNCT
fbem-1921	49	32	so	so	SCONJ
fbem-1921	49	33	that	that	SCONJ
fbem-1921	49	34	the	the	DET
fbem-1921	49	35	public	public	NOUN
fbem-1921	49	36	can	can	AUX
fbem-1921	49	37	recognize	recognize	VERB
fbem-1921	49	38	enterprises	enterprise	NOUN
fbem-1921	49	39	more	more	ADJ
fbem-1921	49	40	;	;	PUNCT
fbem-1921	49	41	the	the	DET
fbem-1921	49	42	public	public	NOUN
fbem-1921	49	43	's	's	PART
fbem-1921	49	44	recognition	recognition	NOUN
fbem-1921	49	45	of	of	ADP
fbem-1921	49	46	the	the	DET
fbem-1921	49	47	enterprise	enterprise	NOUN
fbem-1921	49	48	enables	enable	VERB
fbem-1921	49	49	the	the	DET
fbem-1921	49	50	enterprise	enterprise	NOUN
fbem-1921	49	51	to	to	PART
fbem-1921	49	52	obtain	obtain	VERB
fbem-1921	49	53	more	more	ADJ
fbem-1921	49	54	sales	sale	NOUN
fbem-1921	49	55	opportunities	opportunity	NOUN
fbem-1921	49	56	so	so	SCONJ
fbem-1921	49	57	that	that	SCONJ
fbem-1921	49	58	the	the	DET
fbem-1921	49	59	enterprise	enterprise	NOUN
fbem-1921	49	60	can	can	AUX
fbem-1921	49	61	grow	grow	VERB
fbem-1921	49	62	;	;	PUNCT
fbem-1921	49	63	while	while	SCONJ
fbem-1921	49	64	gaining	gain	VERB
fbem-1921	49	65	growth	growth	NOUN
fbem-1921	49	66	,	,	PUNCT
fbem-1921	49	67	enterprises	enterprise	NOUN
fbem-1921	49	68	have	have	VERB
fbem-1921	49	69	more	more	ADJ
fbem-1921	49	70	energy	energy	NOUN
fbem-1921	49	71	and	and	CCONJ
fbem-1921	49	72	financial	financial	ADJ
fbem-1921	49	73	resources	resource	NOUN
fbem-1921	49	74	to	to	PART
fbem-1921	49	75	undertake	undertake	VERB
fbem-1921	49	76	more	more	ADJ
fbem-1921	49	77	social	social	ADJ
fbem-1921	49	78	responsibilities	responsibility	NOUN
fbem-1921	49	79	.	.	PUNCT
fbem-1921	50	1	3	3	X
fbem-1921	50	2	.	.	X
fbem-1921	50	3	incorporate	incorporate	VERB
fbem-1921	50	4	public	public	ADJ
fbem-1921	50	5	welfare	welfare	NOUN
fbem-1921	50	6	marketing	marketing	NOUN
fbem-1921	50	7	into	into	ADP
fbem-1921	50	8	the	the	DET
fbem-1921	50	9	overall	overall	ADJ
fbem-1921	50	10	strategy	strategy	NOUN
fbem-1921	50	11	of	of	ADP
fbem-1921	50	12	the	the	DET
fbem-1921	50	13	enterprise	enterprise	NOUN
fbem-1921	50	14	brand	brand	NOUN
fbem-1921	50	15	enterprise	enterprise	NOUN
fbem-1921	50	16	management	management	NOUN
fbem-1921	50	17	should	should	AUX
fbem-1921	50	18	deeply	deeply	ADV
fbem-1921	50	19	understand	understand	VERB
fbem-1921	50	20	the	the	DET
fbem-1921	50	21	importance	importance	NOUN
fbem-1921	50	22	of	of	ADP
fbem-1921	50	23	public	public	ADJ
fbem-1921	50	24	welfare	welfare	NOUN
fbem-1921	50	25	marketing	marketing	NOUN
fbem-1921	50	26	,	,	PUNCT
fbem-1921	50	27	and	and	CCONJ
fbem-1921	50	28	incorporate	incorporate	VERB
fbem-1921	50	29	public	public	ADJ
fbem-1921	50	30	welfare	welfare	NOUN
fbem-1921	50	31	marketing	marketing	NOUN
fbem-1921	50	32	into	into	ADP
fbem-1921	50	33	the	the	DET
fbem-1921	50	34	overall	overall	ADJ
fbem-1921	50	35	development	development	NOUN
fbem-1921	50	36	strategy	strategy	NOUN
fbem-1921	50	37	of	of	ADP
fbem-1921	50	38	the	the	DET
fbem-1921	50	39	enterprise	enterprise	NOUN
fbem-1921	50	40	.	.	PUNCT
fbem-1921	51	1	it	it	PRON
fbem-1921	51	2	not	not	PART
fbem-1921	51	3	only	only	ADV
fbem-1921	51	4	has	have	VERB
fbem-1921	51	5	a	a	DET
fbem-1921	51	6	perfect	perfect	ADJ
fbem-1921	51	7	strategic	strategic	ADJ
fbem-1921	51	8	planning	planning	NOUN
fbem-1921	51	9	system	system	NOUN
fbem-1921	51	10	for	for	ADP
fbem-1921	51	11	public	public	ADJ
fbem-1921	51	12	welfare	welfare	NOUN
fbem-1921	51	13	marketing	marketing	NOUN
fbem-1921	51	14	,	,	PUNCT
fbem-1921	51	15	but	but	CCONJ
fbem-1921	51	16	also	also	ADV
fbem-1921	51	17	can	can	AUX
fbem-1921	51	18	closely	closely	ADV
fbem-1921	51	19	link	link	VERB
fbem-1921	51	20	public	public	ADJ
fbem-1921	51	21	welfare	welfare	NOUN
fbem-1921	51	22	marketing	marketing	NOUN
fbem-1921	51	23	projects	project	NOUN
fbem-1921	51	24	with	with	ADP
fbem-1921	51	25	the	the	DET
fbem-1921	51	26	products	product	NOUN
fbem-1921	51	27	and	and	CCONJ
fbem-1921	51	28	services	service	NOUN
fbem-1921	51	29	provided	provide	VERB
fbem-1921	51	30	by	by	ADP
fbem-1921	51	31	the	the	DET
fbem-1921	51	32	company	company	NOUN
fbem-1921	51	33	,	,	PUNCT
fbem-1921	51	34	and	and	CCONJ
fbem-1921	51	35	think	think	VERB
fbem-1921	51	36	about	about	ADP
fbem-1921	51	37	the	the	DET
fbem-1921	51	38	significance	significance	NOUN
fbem-1921	51	39	of	of	ADP
fbem-1921	51	40	public	public	ADJ
fbem-1921	51	41	welfare	welfare	NOUN
fbem-1921	51	42	marketing	marketing	NOUN
fbem-1921	51	43	for	for	ADP
fbem-1921	51	44	enterprise	enterprise	NOUN
fbem-1921	51	45	brand	brand	NOUN
fbem-1921	51	46	building	building	NOUN
fbem-1921	51	47	from	from	ADP
fbem-1921	51	48	a	a	DET
fbem-1921	51	49	strategic	strategic	ADJ
fbem-1921	51	50	perspective	perspective	NOUN
fbem-1921	51	51	.	.	PUNCT
fbem-1921	52	1	at	at	ADP
fbem-1921	52	2	the	the	DET
fbem-1921	52	3	level	level	NOUN
fbem-1921	52	4	of	of	ADP
fbem-1921	52	5	public	public	ADJ
fbem-1921	52	6	service	service	NOUN
fbem-1921	52	7	marketing	marketing	NOUN
fbem-1921	52	8	communication	communication	NOUN
fbem-1921	52	9	,	,	PUNCT
fbem-1921	52	10	it	it	PRON
fbem-1921	52	11	should	should	AUX
fbem-1921	52	12	be	be	AUX
fbem-1921	52	13	operated	operate	VERB
fbem-1921	52	14	around	around	ADP
fbem-1921	52	15	the	the	DET
fbem-1921	52	16	brand	brand	NOUN
fbem-1921	52	17	strategic	strategic	ADJ
fbem-1921	52	18	planning	planning	NOUN
fbem-1921	52	19	idea	idea	NOUN
fbem-1921	52	20	.	.	PUNCT
fbem-1921	53	1	it	it	PRON
fbem-1921	53	2	should	should	AUX
fbem-1921	53	3	be	be	AUX
fbem-1921	53	4	able	able	ADJ
fbem-1921	53	5	to	to	PART
fbem-1921	53	6	select	select	VERB
fbem-1921	53	7	some	some	DET
fbem-1921	53	8	parts	part	NOUN
fbem-1921	53	9	that	that	PRON
fbem-1921	53	10	conform	conform	VERB
fbem-1921	53	11	to	to	ADP
fbem-1921	53	12	the	the	DET
fbem-1921	53	13	core	core	NOUN
fbem-1921	53	14	concept	concept	NOUN
fbem-1921	53	15	of	of	ADP
fbem-1921	53	16	the	the	DET
fbem-1921	53	17	enterprise	enterprise	NOUN
fbem-1921	53	18	and	and	CCONJ
fbem-1921	53	19	the	the	DET
fbem-1921	53	20	brand	brand	NOUN
fbem-1921	53	21	in	in	ADP
fbem-1921	53	22	combination	combination	NOUN
fbem-1921	53	23	with	with	ADP
fbem-1921	53	24	the	the	DET
fbem-1921	53	25	characteristics	characteristic	NOUN
fbem-1921	53	26	of	of	ADP
fbem-1921	53	27	the	the	DET
fbem-1921	53	28	enterprise	enterprise	NOUN
fbem-1921	53	29	's	's	PART
fbem-1921	53	30	products	product	NOUN
fbem-1921	53	31	or	or	CCONJ
fbem-1921	53	32	business	business	NOUN
fbem-1921	53	33	projects	project	NOUN
fbem-1921	53	34	.	.	PUNCT
fbem-1921	54	1	it	it	PRON
fbem-1921	54	2	should	should	AUX
fbem-1921	54	3	be	be	AUX
fbem-1921	54	4	done	do	VERB
fbem-1921	54	5	well	well	ADV
fbem-1921	54	6	to	to	PART
fbem-1921	54	7	ensure	ensure	VERB
fbem-1921	54	8	the	the	DET
fbem-1921	54	9	unity	unity	NOUN
fbem-1921	54	10	,	,	PUNCT
fbem-1921	54	11	continuity	continuity	NOUN
fbem-1921	54	12	,	,	PUNCT
fbem-1921	54	13	and	and	CCONJ
fbem-1921	54	14	systematicness	systematicness	NOUN
fbem-1921	54	15	of	of	ADP
fbem-1921	54	16	the	the	DET
fbem-1921	54	17	enterprise	enterprise	NOUN
fbem-1921	54	18	's	's	PART
fbem-1921	54	19	public	public	ADJ
fbem-1921	54	20	service	service	NOUN
fbem-1921	54	21	theme	theme	NOUN
fbem-1921	54	22	,	,	PUNCT
fbem-1921	54	23	and	and	CCONJ
fbem-1921	54	24	it	it	PRON
fbem-1921	54	25	is	be	AUX
fbem-1921	54	26	enough	enough	ADJ
fbem-1921	54	27	for	for	SCONJ
fbem-1921	54	28	consumers	consumer	NOUN
fbem-1921	54	29	to	to	PART
fbem-1921	54	30	identify	identify	VERB
fbem-1921	54	31	the	the	DET
fbem-1921	54	32	brand	brand	NOUN
fbem-1921	54	33	and	and	CCONJ
fbem-1921	54	34	remember	remember	VERB
fbem-1921	54	35	its	its	PRON
fbem-1921	54	36	unique	unique	ADJ
fbem-1921	54	37	appeal	appeal	NOUN
fbem-1921	54	38	points	point	NOUN
fbem-1921	54	39	of	of	ADP
fbem-1921	54	40	the	the	DET
fbem-1921	54	41	brand	brand	NOUN
fbem-1921	54	42	.	.	PUNCT
fbem-1921	55	1	4	4	X
fbem-1921	55	2	.	.	X
fbem-1921	55	3	choose	choose	VERB
fbem-1921	55	4	carefully	carefully	ADV
fbem-1921	55	5	and	and	CCONJ
fbem-1921	55	6	improve	improve	VERB
fbem-1921	55	7	the	the	DET
fbem-1921	55	8	value	value	NOUN
fbem-1921	55	9	in	in	ADP
fbem-1921	55	10	fact	fact	NOUN
fbem-1921	55	11	,	,	PUNCT
fbem-1921	55	12	there	there	PRON
fbem-1921	55	13	are	be	VERB
fbem-1921	55	14	many	many	ADJ
fbem-1921	55	15	public	public	ADJ
fbem-1921	55	16	service	service	NOUN
fbem-1921	55	17	marketing	marketing	NOUN
fbem-1921	55	18	projects	project	NOUN
fbem-1921	55	19	in	in	ADP
fbem-1921	55	20	china	china	PROPN
fbem-1921	55	21	,	,	PUNCT
fbem-1921	55	22	but	but	CCONJ
fbem-1921	55	23	it	it	PRON
fbem-1921	55	24	is	be	AUX
fbem-1921	55	25	necessary	necessary	ADJ
fbem-1921	55	26	to	to	PART
fbem-1921	55	27	determine	determine	VERB
fbem-1921	55	28	which	which	PRON
fbem-1921	55	29	undertakings	undertaking	NOUN
fbem-1921	55	30	can	can	AUX
fbem-1921	55	31	achieve	achieve	VERB
fbem-1921	55	32	some	some	DET
fbem-1921	55	33	changes	change	NOUN
fbem-1921	55	34	through	through	ADP
fbem-1921	55	35	public	public	ADJ
fbem-1921	55	36	service	service	NOUN
fbem-1921	55	37	marketing	marketing	NOUN
fbem-1921	55	38	.	.	PUNCT
fbem-1921	56	1	for	for	ADP
fbem-1921	56	2	the	the	DET
fbem-1921	56	3	public	public	ADJ
fbem-1921	56	4	welfare	welfare	NOUN
fbem-1921	56	5	undertakings	undertaking	NOUN
fbem-1921	56	6	of	of	ADP
fbem-1921	56	7	enterprises	enterprise	NOUN
fbem-1921	56	8	in	in	ADP
fbem-1921	56	9	the	the	DET
fbem-1921	56	10	automobile	automobile	NOUN
fbem-1921	56	11	industry	industry	NOUN
fbem-1921	56	12	,	,	PUNCT
fbem-1921	56	13	we	we	PRON
fbem-1921	56	14	can	can	AUX
fbem-1921	56	15	focus	focus	VERB
fbem-1921	56	16	on	on	ADP
fbem-1921	56	17	"	"	PUNCT
fbem-1921	56	18	students	student	NOUN
fbem-1921	56	19	"	"	PUNCT
fbem-1921	56	20	and	and	CCONJ
fbem-1921	56	21	"	"	PUNCT
fbem-1921	56	22	environmental	environmental	ADJ
fbem-1921	56	23	protection	protection	NOUN
fbem-1921	56	24	"	"	PUNCT
fbem-1921	56	25	.	.	PUNCT
fbem-1921	57	1	at	at	ADP
fbem-1921	57	2	that	that	DET
fbem-1921	57	3	time	time	NOUN
fbem-1921	57	4	,	,	PUNCT
fbem-1921	57	5	there	there	PRON
fbem-1921	57	6	were	be	VERB
fbem-1921	57	7	many	many	ADJ
fbem-1921	57	8	projects	project	NOUN
fbem-1921	57	9	to	to	PART
fbem-1921	57	10	choose	choose	VERB
fbem-1921	57	11	from	from	ADP
fbem-1921	57	12	,	,	PUNCT
fbem-1921	57	13	but	but	CCONJ
fbem-1921	57	14	we	we	PRON
fbem-1921	57	15	believe	believe	VERB
fbem-1921	57	16	that	that	SCONJ
fbem-1921	57	17	"	"	PUNCT
fbem-1921	57	18	teenagers	teenager	NOUN
fbem-1921	57	19	"	"	PUNCT
fbem-1921	57	20	represent	represent	VERB
fbem-1921	57	21	the	the	DET
fbem-1921	57	22	future	future	NOUN
fbem-1921	57	23	and	and	CCONJ
fbem-1921	57	24	have	have	VERB
fbem-1921	57	25	unlimited	unlimited	ADJ
fbem-1921	57	26	potential	potential	NOUN
fbem-1921	57	27	.	.	PUNCT
fbem-1921	58	1	a	a	DET
fbem-1921	58	2	little	little	ADJ
fbem-1921	58	3	help	help	NOUN
fbem-1921	58	4	to	to	ADP
fbem-1921	58	5	them	they	PRON
fbem-1921	58	6	may	may	AUX
fbem-1921	58	7	change	change	VERB
fbem-1921	58	8	the	the	DET
fbem-1921	58	9	direction	direction	NOUN
fbem-1921	58	10	of	of	ADP
fbem-1921	58	11	their	their	PRON
fbem-1921	58	12	development	development	NOUN
fbem-1921	58	13	in	in	ADP
fbem-1921	58	14	life	life	NOUN
fbem-1921	58	15	,	,	PUNCT
fbem-1921	58	16	and	and	CCONJ
fbem-1921	58	17	the	the	DET
fbem-1921	58	18	products	product	NOUN
fbem-1921	58	19	of	of	ADP
fbem-1921	58	20	automobile	automobile	NOUN
fbem-1921	58	21	enterprises	enterprise	NOUN
fbem-1921	58	22	need	need	VERB
fbem-1921	58	23	to	to	PART
fbem-1921	58	24	be	be	AUX
fbem-1921	58	25	targeted	target	VERB
fbem-1921	58	26	at	at	ADP
fbem-1921	58	27	students	student	NOUN
fbem-1921	58	28	.	.	PUNCT
fbem-1921	59	1	the	the	DET
fbem-1921	59	2	environment	environment	NOUN
fbem-1921	59	3	is	be	AUX
fbem-1921	59	4	more	more	ADV
fbem-1921	59	5	related	related	ADJ
fbem-1921	59	6	to	to	ADP
fbem-1921	59	7	the	the	DET
fbem-1921	59	8	quality	quality	NOUN
fbem-1921	59	9	of	of	ADP
fbem-1921	59	10	life	life	NOUN
fbem-1921	59	11	of	of	ADP
fbem-1921	59	12	each	each	PRON
fbem-1921	59	13	of	of	ADP
fbem-1921	59	14	us	we	PRON
fbem-1921	59	15	.	.	PUNCT
fbem-1921	60	1	(	(	PUNCT
fbem-1921	60	2	1	1	X
fbem-1921	60	3	)	)	PUNCT
fbem-1921	60	4	fit	fit	NOUN
fbem-1921	60	5	between	between	ADP
fbem-1921	60	6	public	public	ADJ
fbem-1921	60	7	service	service	NOUN
fbem-1921	60	8	marketing	marketing	NOUN
fbem-1921	60	9	project	project	NOUN
fbem-1921	60	10	and	and	CCONJ
fbem-1921	60	11	enterprise	enterprise	NOUN
fbem-1921	60	12	brand	brand	NOUN
fbem-1921	60	13	fit	fit	NOUN
fbem-1921	60	14	is	be	AUX
fbem-1921	60	15	the	the	DET
fbem-1921	60	16	degree	degree	NOUN
fbem-1921	60	17	of	of	ADP
fbem-1921	60	18	similarity	similarity	NOUN
fbem-1921	60	19	and	and	CCONJ
fbem-1921	60	20	consistency	consistency	NOUN
fbem-1921	60	21	between	between	ADP
fbem-1921	60	22	public	public	ADJ
fbem-1921	60	23	welfare	welfare	NOUN
fbem-1921	60	24	events	event	NOUN
fbem-1921	60	25	and	and	CCONJ
fbem-1921	60	26	brands	brand	NOUN
fbem-1921	60	27	perceived	perceive	VERB
fbem-1921	60	28	by	by	ADP
fbem-1921	60	29	consumers	consumer	NOUN
fbem-1921	60	30	,	,	PUNCT
fbem-1921	60	31	and	and	CCONJ
fbem-1921	60	32	is	be	AUX
fbem-1921	60	33	an	an	DET
fbem-1921	60	34	important	important	ADJ
fbem-1921	60	35	marketing	marketing	NOUN
fbem-1921	60	36	factor	factor	NOUN
fbem-1921	60	37	of	of	ADP
fbem-1921	60	38	public	public	ADJ
fbem-1921	60	39	welfare	welfare	NOUN
fbem-1921	60	40	marketing	marketing	NOUN
fbem-1921	60	41	.	.	PUNCT
fbem-1921	61	1	the	the	DET
fbem-1921	61	2	brand	brand	NOUN
fbem-1921	61	3	building	building	NOUN
fbem-1921	61	4	must	must	AUX
fbem-1921	61	5	be	be	AUX
fbem-1921	61	6	carried	carry	VERB
fbem-1921	61	7	out	out	ADP
fbem-1921	61	8	around	around	ADP
fbem-1921	61	9	a	a	DET
fbem-1921	61	10	core	core	NOUN
fbem-1921	61	11	,	,	PUNCT
fbem-1921	61	12	and	and	CCONJ
fbem-1921	61	13	all	all	DET
fbem-1921	61	14	communication	communication	NOUN
fbem-1921	61	15	and	and	CCONJ
fbem-1921	61	16	promotion	promotion	NOUN
fbem-1921	61	17	must	must	AUX
fbem-1921	61	18	be	be	AUX
fbem-1921	61	19	operated	operate	VERB
fbem-1921	61	20	around	around	ADP
fbem-1921	61	21	a	a	DET
fbem-1921	61	22	core	core	NOUN
fbem-1921	61	23	.	.	PUNCT
fbem-1921	62	1	because	because	SCONJ
fbem-1921	62	2	a	a	DET
fbem-1921	62	3	brand	brand	NOUN
fbem-1921	62	4	,	,	PUNCT
fbem-1921	62	5	a	a	DET
fbem-1921	62	6	single	single	ADJ
fbem-1921	62	7	advertising	advertising	NOUN
fbem-1921	62	8	,	,	PUNCT
fbem-1921	62	9	promotion	promotion	NOUN
fbem-1921	62	10	,	,	PUNCT
fbem-1921	62	11	public	public	ADJ
fbem-1921	62	12	relations	relation	NOUN
fbem-1921	62	13	,	,	PUNCT
fbem-1921	62	14	sponsorship	sponsorship	NOUN
fbem-1921	62	15	,	,	PUNCT
fbem-1921	62	16	and	and	CCONJ
fbem-1921	62	17	other	other	ADJ
fbem-1921	62	18	activities	activity	NOUN
fbem-1921	62	19	,	,	PUNCT
fbem-1921	62	20	if	if	SCONJ
fbem-1921	62	21	not	not	PART
fbem-1921	62	22	a	a	DET
fbem-1921	62	23	unified	unified	ADJ
fbem-1921	62	24	theme	theme	NOUN
fbem-1921	62	25	string	string	NOUN
fbem-1921	62	26	,	,	PUNCT
fbem-1921	62	27	even	even	ADV
fbem-1921	62	28	if	if	SCONJ
fbem-1921	62	29	well	well	ADV
fbem-1921	62	30	done	do	VERB
fbem-1921	62	31	,	,	PUNCT
fbem-1921	62	32	is	be	AUX
fbem-1921	62	33	at	at	ADP
fbem-1921	62	34	best	good	ADJ
fbem-1921	62	35	a	a	DET
fbem-1921	62	36	pearl	pearl	NOUN
fbem-1921	62	37	.	.	PUNCT
fbem-1921	63	1	only	only	ADV
fbem-1921	63	2	when	when	SCONJ
fbem-1921	63	3	all	all	DET
fbem-1921	63	4	communication	communication	NOUN
fbem-1921	63	5	behaviors	behavior	NOUN
fbem-1921	63	6	are	be	AUX
fbem-1921	63	7	connected	connect	VERB
fbem-1921	63	8	with	with	ADP
fbem-1921	63	9	the	the	DET
fbem-1921	63	10	main	main	ADJ
fbem-1921	63	11	line	line	NOUN
fbem-1921	63	12	,	,	PUNCT
fbem-1921	63	13	can	can	AUX
fbem-1921	63	14	a	a	DET
fbem-1921	63	15	sparkling	sparkling	ADJ
fbem-1921	63	16	necklace	necklace	NOUN
fbem-1921	63	17	be	be	AUX
fbem-1921	63	18	formed	form	VERB
fbem-1921	63	19	.	.	PUNCT
fbem-1921	64	1	research	research	NOUN
fbem-1921	64	2	shows	show	VERB
fbem-1921	64	3	that	that	SCONJ
fbem-1921	64	4	consumers	consumer	NOUN
fbem-1921	64	5	tend	tend	VERB
fbem-1921	64	6	to	to	PART
fbem-1921	64	7	choose	choose	VERB
fbem-1921	64	8	products	product	NOUN
fbem-1921	64	9	with	with	ADP
fbem-1921	64	10	a	a	DET
fbem-1921	64	11	high	high	ADJ
fbem-1921	64	12	degree	degree	NOUN
fbem-1921	64	13	of	of	ADP
fbem-1921	64	14	fit	fit	NOUN
fbem-1921	64	15	.	.	PUNCT
fbem-1921	65	1	the	the	DET
fbem-1921	65	2	correlation	correlation	NOUN
fbem-1921	65	3	between	between	ADP
fbem-1921	65	4	enterprises	enterprise	NOUN
fbem-1921	65	5	,	,	PUNCT
fbem-1921	65	6	public	public	ADJ
fbem-1921	65	7	welfare	welfare	NOUN
fbem-1921	65	8	undertakings	undertaking	NOUN
fbem-1921	65	9	,	,	PUNCT
fbem-1921	65	10	and	and	CCONJ
fbem-1921	65	11	customers	customer	NOUN
fbem-1921	65	12	will	will	AUX
fbem-1921	65	13	affect	affect	VERB
fbem-1921	65	14	consumers	consumer	NOUN
fbem-1921	65	15	'	'	PART
fbem-1921	65	16	attitudes	attitude	NOUN
fbem-1921	65	17	toward	toward	ADP
fbem-1921	65	18	enterprise	enterprise	NOUN
fbem-1921	65	19	brands	brand	NOUN
fbem-1921	65	20	,	,	PUNCT
fbem-1921	65	21	and	and	CCONJ
fbem-1921	65	22	the	the	DET
fbem-1921	65	23	"	"	PUNCT
fbem-1921	65	24	matching	matching	NOUN
fbem-1921	65	25	between	between	ADP
fbem-1921	65	26	enterprises	enterprise	NOUN
fbem-1921	65	27	and	and	CCONJ
fbem-1921	65	28	public	public	ADJ
fbem-1921	65	29	welfare	welfare	NOUN
fbem-1921	65	30	undertakings	undertaking	NOUN
fbem-1921	65	31	"	"	PUNCT
fbem-1921	65	32	will	will	AUX
fbem-1921	65	33	positively	positively	ADV
fbem-1921	65	34	affect	affect	VERB
fbem-1921	65	35	consumers	consumer	NOUN
fbem-1921	65	36	'	'	PART
fbem-1921	65	37	purchase	purchase	NOUN
fbem-1921	65	38	intentions	intention	NOUN
fbem-1921	65	39	.	.	PUNCT
fbem-1921	66	1	(	(	PUNCT
fbem-1921	66	2	2	2	X
fbem-1921	66	3	)	)	PUNCT
fbem-1921	66	4	adhere	adhere	NOUN
fbem-1921	66	5	to	to	ADP
fbem-1921	66	6	the	the	DET
fbem-1921	66	7	long	long	ADJ
fbem-1921	66	8	-	-	PUNCT
fbem-1921	66	9	term	term	NOUN
fbem-1921	66	10	and	and	CCONJ
fbem-1921	66	11	consistency	consistency	NOUN
fbem-1921	66	12	of	of	ADP
fbem-1921	66	13	public	public	ADJ
fbem-1921	66	14	service	service	NOUN
fbem-1921	66	15	marketing	marketing	NOUN
fbem-1921	66	16	projects	project	NOUN
fbem-1921	66	17	many	many	ADJ
fbem-1921	66	18	experiences	experience	NOUN
fbem-1921	66	19	tell	tell	VERB
fbem-1921	66	20	us	we	PRON
fbem-1921	66	21	that	that	SCONJ
fbem-1921	66	22	if	if	SCONJ
fbem-1921	66	23	the	the	DET
fbem-1921	66	24	theme	theme	NOUN
fbem-1921	66	25	of	of	ADP
fbem-1921	66	26	public	public	ADJ
fbem-1921	66	27	welfare	welfare	NOUN
fbem-1921	66	28	projects	project	NOUN
fbem-1921	66	29	is	be	AUX
fbem-1921	66	30	often	often	ADV
fbem-1921	66	31	changed	change	VERB
fbem-1921	66	32	,	,	PUNCT
fbem-1921	66	33	the	the	DET
fbem-1921	66	34	brand	brand	NOUN
fbem-1921	66	35	image	image	NOUN
fbem-1921	66	36	will	will	AUX
fbem-1921	66	37	be	be	AUX
fbem-1921	66	38	blurred	blur	VERB
fbem-1921	66	39	and	and	CCONJ
fbem-1921	66	40	the	the	DET
fbem-1921	66	41	brand	brand	NOUN
fbem-1921	66	42	will	will	AUX
fbem-1921	66	43	be	be	AUX
fbem-1921	66	44	diluted	dilute	VERB
fbem-1921	66	45	.	.	PUNCT
fbem-1921	67	1	public	public	ADJ
fbem-1921	67	2	welfare	welfare	NOUN
fbem-1921	67	3	marketing	marketing	NOUN
fbem-1921	67	4	is	be	AUX
fbem-1921	67	5	a	a	DET
fbem-1921	67	6	longterm	longterm	NOUN
fbem-1921	67	7	cause	cause	NOUN
fbem-1921	67	8	,	,	PUNCT
fbem-1921	67	9	and	and	CCONJ
fbem-1921	67	10	enterprises	enterprise	NOUN
fbem-1921	67	11	should	should	AUX
fbem-1921	67	12	adhere	adhere	VERB
fbem-1921	67	13	to	to	ADP
fbem-1921	67	14	the	the	DET
fbem-1921	67	15	long	long	ADJ
fbem-1921	67	16	-	-	PUNCT
fbem-1921	67	17	term	term	NOUN
fbem-1921	67	18	principle	principle	NOUN
fbem-1921	67	19	when	when	SCONJ
fbem-1921	67	20	implementing	implement	VERB
fbem-1921	67	21	public	public	ADJ
fbem-1921	67	22	welfare	welfare	NOUN
fbem-1921	67	23	marketing	marketing	NOUN
fbem-1921	67	24	.	.	PUNCT
fbem-1921	68	1	foreign	foreign	ADJ
fbem-1921	68	2	studies	study	NOUN
fbem-1921	68	3	believe	believe	VERB
fbem-1921	68	4	that	that	SCONJ
fbem-1921	68	5	public	public	ADJ
fbem-1921	68	6	welfare	welfare	NOUN
fbem-1921	68	7	marketing	marketing	NOUN
fbem-1921	68	8	should	should	AUX
fbem-1921	68	9	tend	tend	VERB
fbem-1921	68	10	to	to	PART
fbem-1921	68	11	"	"	PUNCT
fbem-1921	68	12	cause	cause	VERB
fbem-1921	68	13	branding	branding	NOUN
fbem-1921	68	14	"	"	PUNCT
fbem-1921	68	15	,	,	PUNCT
fbem-1921	68	16	that	that	ADV
fbem-1921	68	17	is	is	ADV
fbem-1921	68	18	,	,	PUNCT
fbem-1921	68	19	to	to	PART
fbem-1921	68	20	establish	establish	VERB
fbem-1921	68	21	the	the	DET
fbem-1921	68	22	connection	connection	NOUN
fbem-1921	68	23	between	between	ADP
fbem-1921	68	24	the	the	DET
fbem-1921	68	25	corporate	corporate	ADJ
fbem-1921	68	26	brand	brand	NOUN
fbem-1921	68	27	and	and	CCONJ
fbem-1921	68	28	public	public	ADJ
fbem-1921	68	29	welfare	welfare	NOUN
fbem-1921	68	30	projects	project	NOUN
fbem-1921	68	31	in	in	ADP
fbem-1921	68	32	the	the	DET
fbem-1921	68	33	minds	mind	NOUN
fbem-1921	68	34	of	of	ADP
fbem-1921	68	35	consumers	consumer	NOUN
fbem-1921	68	36	through	through	ADP
fbem-1921	68	37	long	long	ADJ
fbem-1921	68	38	-	-	PUNCT
fbem-1921	68	39	term	term	NOUN
fbem-1921	68	40	and	and	CCONJ
fbem-1921	68	41	consistent	consistent	ADJ
fbem-1921	68	42	public	public	ADJ
fbem-1921	68	43	welfare	welfare	NOUN
fbem-1921	68	44	activities	activity	NOUN
fbem-1921	68	45	,	,	PUNCT
fbem-1921	68	46	which	which	PRON
fbem-1921	68	47	represents	represent	VERB
fbem-1921	68	48	a	a	DET
fbem-1921	68	49	long	long	ADJ
fbem-1921	68	50	-	-	PUNCT
fbem-1921	68	51	term	term	NOUN
fbem-1921	68	52	commitment	commitment	NOUN
fbem-1921	68	53	.	.	PUNCT
fbem-1921	69	1	a	a	DET
fbem-1921	69	2	survey	survey	NOUN
fbem-1921	69	3	in	in	ADP
fbem-1921	69	4	china	china	PROPN
fbem-1921	69	5	shows	show	VERB
fbem-1921	69	6	that	that	SCONJ
fbem-1921	69	7	if	if	SCONJ
fbem-1921	69	8	an	an	DET
fbem-1921	69	9	enterprise	enterprise	NOUN
fbem-1921	69	10	has	have	AUX
fbem-1921	69	11	been	be	AUX
fbem-1921	69	12	supporting	support	VERB
fbem-1921	69	13	public	public	ADJ
fbem-1921	69	14	welfare	welfare	NOUN
fbem-1921	69	15	undertakings	undertaking	NOUN
fbem-1921	69	16	,	,	PUNCT
fbem-1921	69	17	87.5	87.5	NUM
fbem-1921	69	18	%	%	NOUN
fbem-1921	69	19	of	of	ADP
fbem-1921	69	20	consumers	consumer	NOUN
fbem-1921	69	21	said	say	VERB
fbem-1921	69	22	they	they	PRON
fbem-1921	69	23	would	would	AUX
fbem-1921	69	24	have	have	VERB
fbem-1921	69	25	a	a	DET
fbem-1921	69	26	better	well	ADJ
fbem-1921	69	27	evaluation	evaluation	NOUN
fbem-1921	69	28	of	of	ADP
fbem-1921	69	29	the	the	DET
fbem-1921	69	30	enterprise	enterprise	NOUN
fbem-1921	69	31	's	's	PART
fbem-1921	69	32	behavior	behavior	NOUN
fbem-1921	69	33	.	.	PUNCT
fbem-1921	70	1	(	(	PUNCT
fbem-1921	70	2	3	3	X
fbem-1921	70	3	)	)	PUNCT
fbem-1921	70	4	public	public	ADJ
fbem-1921	70	5	service	service	NOUN
fbem-1921	70	6	marketing	marketing	NOUN
fbem-1921	70	7	should	should	AUX
fbem-1921	70	8	forcefully	forcefully	ADV
fbem-1921	70	9	convey	convey	VERB
fbem-1921	70	10	specific	specific	ADJ
fbem-1921	70	11	emotions	emotion	NOUN
fbem-1921	70	12	to	to	ADP
fbem-1921	70	13	consumers	consumer	NOUN
fbem-1921	70	14	emotional	emotional	ADJ
fbem-1921	70	15	communication	communication	NOUN
fbem-1921	70	16	has	have	VERB
fbem-1921	70	17	a	a	DET
fbem-1921	70	18	unique	unique	ADJ
fbem-1921	70	19	significance	significance	NOUN
fbem-1921	70	20	in	in	ADP
fbem-1921	70	21	brand	brand	NOUN
fbem-1921	70	22	management	management	NOUN
fbem-1921	70	23	.	.	PUNCT
fbem-1921	71	1	not	not	PART
fbem-1921	71	2	all	all	DET
fbem-1921	71	3	customers	customer	NOUN
fbem-1921	71	4	can	can	AUX
fbem-1921	71	5	accurately	accurately	ADV
fbem-1921	71	6	and	and	CCONJ
fbem-1921	71	7	objectively	objectively	ADV
fbem-1921	71	8	judge	judge	VERB
fbem-1921	71	9	the	the	DET
fbem-1921	71	10	product	product	NOUN
fbem-1921	71	11	value	value	NOUN
fbem-1921	71	12	.	.	PUNCT
fbem-1921	72	1	they	they	PRON
fbem-1921	72	2	act	act	VERB
fbem-1921	72	3	according	accord	VERB
fbem-1921	72	4	to	to	ADP
fbem-1921	72	5	the	the	DET
fbem-1921	72	6	value	value	NOUN
fbem-1921	72	7	they	they	PRON
fbem-1921	72	8	understand	understand	VERB
fbem-1921	72	9	.	.	PUNCT
fbem-1921	73	1	"	"	PUNCT
fbem-1921	73	2	marketing	marketing	NOUN
fbem-1921	73	3	is	be	AUX
fbem-1921	73	4	a	a	DET
fbem-1921	73	5	war	war	NOUN
fbem-1921	73	6	of	of	ADP
fbem-1921	73	7	perception	perception	NOUN
fbem-1921	73	8	,	,	PUNCT
fbem-1921	73	9	not	not	PART
fbem-1921	73	10	a	a	DET
fbem-1921	73	11	war	war	NOUN
fbem-1921	73	12	of	of	ADP
fbem-1921	73	13	products	product	NOUN
fbem-1921	73	14	.	.	PUNCT
fbem-1921	73	15	"	"	PUNCT
fbem-1921	74	1	the	the	DET
fbem-1921	74	2	value	value	NOUN
fbem-1921	74	3	of	of	ADP
fbem-1921	74	4	a	a	DET
fbem-1921	74	5	brand	brand	NOUN
fbem-1921	74	6	ultimately	ultimately	ADV
fbem-1921	74	7	depends	depend	VERB
fbem-1921	74	8	on	on	ADP
fbem-1921	74	9	the	the	DET
fbem-1921	74	10	feelings	feeling	NOUN
fbem-1921	74	11	of	of	ADP
fbem-1921	74	12	consumers	consumer	NOUN
fbem-1921	74	13	.	.	PUNCT
fbem-1921	75	1	some	some	DET
fbem-1921	75	2	consumer	consumer	NOUN
fbem-1921	75	3	feelings	feeling	NOUN
fbem-1921	75	4	,	,	PUNCT
fbem-1921	75	5	such	such	ADJ
fbem-1921	75	6	as	as	ADP
fbem-1921	75	7	"	"	PUNCT
fbem-1921	75	8	maternal	maternal	ADJ
fbem-1921	75	9	love	love	NOUN
fbem-1921	75	10	,	,	PUNCT
fbem-1921	75	11	love	love	NOUN
fbem-1921	75	12	,	,	PUNCT
fbem-1921	75	13	kinship	kinship	NOUN
fbem-1921	75	14	,	,	PUNCT
fbem-1921	75	15	friendship	friendship	NOUN
fbem-1921	75	16	,	,	PUNCT
fbem-1921	75	17	sense	sense	NOUN
fbem-1921	75	18	of	of	ADP
fbem-1921	75	19	responsibility	responsibility	NOUN
fbem-1921	75	20	and	and	CCONJ
fbem-1921	75	21	patriotism	patriotism	NOUN
fbem-1921	75	22	"	"	PUNCT
fbem-1921	75	23	,	,	PUNCT
fbem-1921	75	24	are	be	AUX
fbem-1921	75	25	emotional	emotional	ADJ
fbem-1921	75	26	core	core	NOUN
fbem-1921	75	27	values	value	NOUN
fbem-1921	75	28	attached	attach	VERB
fbem-1921	75	29	to	to	ADP
fbem-1921	75	30	the	the	DET
fbem-1921	75	31	product	product	NOUN
fbem-1921	75	32	by	by	ADP
fbem-1921	75	33	the	the	DET
fbem-1921	75	34	brand	brand	NOUN
fbem-1921	75	35	.	.	PUNCT
fbem-1921	76	1	public	public	ADJ
fbem-1921	76	2	service	service	NOUN
fbem-1921	76	3	marketing	marketing	NOUN
fbem-1921	76	4	should	should	AUX
fbem-1921	76	5	spread	spread	VERB
fbem-1921	76	6	the	the	DET
fbem-1921	76	7	emotion	emotion	NOUN
fbem-1921	76	8	to	to	PART
fbem-1921	76	9	be	be	AUX
fbem-1921	76	10	expressed	express	VERB
fbem-1921	76	11	through	through	ADP
fbem-1921	76	12	effective	effective	ADJ
fbem-1921	76	13	interaction	interaction	NOUN
fbem-1921	76	14	and	and	CCONJ
fbem-1921	76	15	communication	communication	NOUN
fbem-1921	76	16	with	with	ADP
fbem-1921	76	17	consumers	consumer	NOUN
fbem-1921	76	18	and	and	CCONJ
fbem-1921	76	19	appropriate	appropriate	ADJ
fbem-1921	76	20	channels	channel	NOUN
fbem-1921	76	21	.	.	PUNCT
fbem-1921	77	1	5	5	X
fbem-1921	77	2	.	.	X
fbem-1921	77	3	determine	determine	VERB
fbem-1921	77	4	the	the	DET
fbem-1921	77	5	public	public	ADJ
fbem-1921	77	6	welfare	welfare	NOUN
fbem-1921	77	7	theme	theme	NOUN
fbem-1921	77	8	in	in	ADP
fbem-1921	77	9	line	line	NOUN
fbem-1921	77	10	with	with	ADP
fbem-1921	77	11	the	the	DET
fbem-1921	77	12	enterprise	enterprise	NOUN
fbem-1921	77	13	brand	brand	NOUN
fbem-1921	77	14	strategy	strategy	NOUN
fbem-1921	77	15	the	the	DET
fbem-1921	77	16	"	"	PUNCT
fbem-1921	77	17	necklace	necklace	NOUN
fbem-1921	77	18	theory	theory	NOUN
fbem-1921	77	19	"	"	PUNCT
fbem-1921	77	20	of	of	ADP
fbem-1921	77	21	brand	brand	NOUN
fbem-1921	77	22	communication	communication	NOUN
fbem-1921	77	23	tells	tell	VERB
fbem-1921	77	24	us	we	PRON
fbem-1921	77	25	that	that	SCONJ
fbem-1921	77	26	all	all	DET
fbem-1921	77	27	communication	communication	NOUN
fbem-1921	77	28	and	and	CCONJ
fbem-1921	77	29	promotion	promotion	NOUN
fbem-1921	77	30	must	must	AUX
fbem-1921	77	31	operate	operate	VERB
fbem-1921	77	32	around	around	ADP
fbem-1921	77	33	a	a	DET
fbem-1921	77	34	core	core	NOUN
fbem-1921	77	35	.	.	PUNCT
fbem-1921	78	1	once	once	SCONJ
fbem-1921	78	2	the	the	DET
fbem-1921	78	3	core	core	NOUN
fbem-1921	78	4	concept	concept	NOUN
fbem-1921	78	5	and	and	CCONJ
fbem-1921	78	6	strategy	strategy	NOUN
fbem-1921	78	7	of	of	ADP
fbem-1921	78	8	the	the	DET
fbem-1921	78	9	brand	brand	NOUN
fbem-1921	78	10	are	be	AUX
fbem-1921	78	11	111	111	NUM
fbem-1921	78	12	determined	determined	ADJ
fbem-1921	78	13	,	,	PUNCT
fbem-1921	78	14	they	they	PRON
fbem-1921	78	15	should	should	AUX
fbem-1921	78	16	be	be	AUX
fbem-1921	78	17	continuously	continuously	ADV
fbem-1921	78	18	disseminated	disseminate	VERB
fbem-1921	78	19	.	.	PUNCT
fbem-1921	79	1	all	all	DET
fbem-1921	79	2	communication	communication	NOUN
fbem-1921	79	3	actions	action	NOUN
fbem-1921	79	4	,	,	PUNCT
fbem-1921	79	5	including	include	VERB
fbem-1921	79	6	public	public	ADJ
fbem-1921	79	7	welfare	welfare	NOUN
fbem-1921	79	8	activities	activity	NOUN
fbem-1921	79	9	,	,	PUNCT
fbem-1921	79	10	should	should	AUX
fbem-1921	79	11	take	take	VERB
fbem-1921	79	12	this	this	PRON
fbem-1921	79	13	as	as	ADP
fbem-1921	79	14	the	the	DET
fbem-1921	79	15	main	main	ADJ
fbem-1921	79	16	line	line	NOUN
fbem-1921	79	17	to	to	PART
fbem-1921	79	18	ensure	ensure	VERB
fbem-1921	79	19	the	the	DET
fbem-1921	79	20	unity	unity	NOUN
fbem-1921	79	21	and	and	CCONJ
fbem-1921	79	22	continuity	continuity	NOUN
fbem-1921	79	23	of	of	ADP
fbem-1921	79	24	the	the	DET
fbem-1921	79	25	corporate	corporate	ADJ
fbem-1921	79	26	theme	theme	NOUN
fbem-1921	79	27	.	.	PUNCT
fbem-1921	80	1	6	6	X
fbem-1921	80	2	.	.	X
fbem-1921	80	3	we	we	PRON
fbem-1921	80	4	should	should	AUX
fbem-1921	80	5	follow	follow	VERB
fbem-1921	80	6	the	the	DET
fbem-1921	80	7	trend	trend	NOUN
fbem-1921	80	8	and	and	CCONJ
fbem-1921	80	9	seize	seize	VERB
fbem-1921	80	10	the	the	DET
fbem-1921	80	11	opportunity	opportunity	NOUN
fbem-1921	80	12	when	when	SCONJ
fbem-1921	80	13	a	a	DET
fbem-1921	80	14	major	major	ADJ
fbem-1921	80	15	event	event	NOUN
fbem-1921	80	16	or	or	CCONJ
fbem-1921	80	17	accident	accident	NOUN
fbem-1921	80	18	occurs	occur	VERB
fbem-1921	80	19	in	in	ADP
fbem-1921	80	20	society	society	NOUN
fbem-1921	80	21	,	,	PUNCT
fbem-1921	80	22	the	the	DET
fbem-1921	80	23	government	government	NOUN
fbem-1921	80	24	,	,	PUNCT
fbem-1921	80	25	the	the	DET
fbem-1921	80	26	media	medium	NOUN
fbem-1921	80	27	,	,	PUNCT
fbem-1921	80	28	and	and	CCONJ
fbem-1921	80	29	the	the	DET
fbem-1921	80	30	public	public	NOUN
fbem-1921	80	31	pay	pay	VERB
fbem-1921	80	32	the	the	DET
fbem-1921	80	33	highest	high	ADJ
fbem-1921	80	34	attention	attention	NOUN
fbem-1921	80	35	to	to	ADP
fbem-1921	80	36	the	the	DET
fbem-1921	80	37	event	event	NOUN
fbem-1921	80	38	.	.	PUNCT
fbem-1921	81	1	if	if	SCONJ
fbem-1921	81	2	the	the	DET
fbem-1921	81	3	enterprise	enterprise	NOUN
fbem-1921	81	4	can	can	AUX
fbem-1921	81	5	take	take	VERB
fbem-1921	81	6	the	the	DET
fbem-1921	81	7	initiative	initiative	NOUN
fbem-1921	81	8	for	for	ADP
fbem-1921	81	9	the	the	DET
fbem-1921	81	10	first	first	ADJ
fbem-1921	81	11	time	time	NOUN
fbem-1921	81	12	,	,	PUNCT
fbem-1921	81	13	it	it	PRON
fbem-1921	81	14	will	will	AUX
fbem-1921	81	15	inevitably	inevitably	ADV
fbem-1921	81	16	attract	attract	VERB
fbem-1921	81	17	more	more	ADJ
fbem-1921	81	18	public	public	ADJ
fbem-1921	81	19	attention	attention	NOUN
fbem-1921	81	20	and	and	CCONJ
fbem-1921	81	21	media	medium	NOUN
fbem-1921	81	22	reports	report	NOUN
fbem-1921	81	23	,	,	PUNCT
fbem-1921	81	24	so	so	SCONJ
fbem-1921	81	25	as	as	SCONJ
fbem-1921	81	26	to	to	PART
fbem-1921	81	27	achieve	achieve	VERB
fbem-1921	81	28	the	the	DET
fbem-1921	81	29	effect	effect	NOUN
fbem-1921	81	30	of	of	ADP
fbem-1921	81	31	"	"	PUNCT
fbem-1921	81	32	four	four	NUM
fbem-1921	81	33	or	or	CCONJ
fbem-1921	81	34	two	two	NUM
fbem-1921	81	35	"	"	PUNCT
fbem-1921	81	36	.	.	PUNCT
fbem-1921	82	1	7	7	X
fbem-1921	82	2	.	.	X
fbem-1921	82	3	identify	identify	VERB
fbem-1921	82	4	ngos	ngo	NOUN
fbem-1921	82	5	with	with	ADP
fbem-1921	82	6	a	a	DET
fbem-1921	82	7	good	good	ADJ
fbem-1921	82	8	reputation	reputation	NOUN
fbem-1921	82	9	as	as	ADP
fbem-1921	82	10	strategic	strategic	ADJ
fbem-1921	82	11	partners	partner	NOUN
fbem-1921	82	12	what	what	DET
fbem-1921	82	13	project	project	NOUN
fbem-1921	82	14	to	to	PART
fbem-1921	82	15	sponsor	sponsor	VERB
fbem-1921	82	16	,	,	PUNCT
fbem-1921	82	17	how	how	SCONJ
fbem-1921	82	18	much	much	ADJ
fbem-1921	82	19	to	to	PART
fbem-1921	82	20	sponsor	sponsor	VERB
fbem-1921	82	21	,	,	PUNCT
fbem-1921	82	22	when	when	SCONJ
fbem-1921	82	23	to	to	PART
fbem-1921	82	24	sponsor	sponsor	VERB
fbem-1921	82	25	,	,	PUNCT
fbem-1921	82	26	and	and	CCONJ
fbem-1921	82	27	which	which	DET
fbem-1921	82	28	public	public	ADJ
fbem-1921	82	29	welfare	welfare	NOUN
fbem-1921	82	30	organization	organization	NOUN
fbem-1921	82	31	to	to	PART
fbem-1921	82	32	form	form	VERB
fbem-1921	82	33	a	a	DET
fbem-1921	82	34	strategic	strategic	ADJ
fbem-1921	82	35	partner	partner	NOUN
fbem-1921	82	36	must	must	AUX
fbem-1921	82	37	be	be	AUX
fbem-1921	82	38	considered	consider	VERB
fbem-1921	82	39	fully	fully	ADV
fbem-1921	82	40	and	and	CCONJ
fbem-1921	82	41	properly	properly	ADV
fbem-1921	82	42	.	.	PUNCT
fbem-1921	83	1	an	an	DET
fbem-1921	83	2	effective	effective	ADJ
fbem-1921	83	3	ngo	ngo	PROPN
fbem-1921	83	4	,	,	PUNCT
fbem-1921	83	5	with	with	ADP
fbem-1921	83	6	its	its	PRON
fbem-1921	83	7	good	good	ADJ
fbem-1921	83	8	reputation	reputation	NOUN
fbem-1921	83	9	and	and	CCONJ
fbem-1921	83	10	excellent	excellent	ADJ
fbem-1921	83	11	efficiency	efficiency	NOUN
fbem-1921	83	12	,	,	PUNCT
fbem-1921	83	13	will	will	AUX
fbem-1921	83	14	make	make	VERB
fbem-1921	83	15	you	you	PRON
fbem-1921	83	16	get	get	VERB
fbem-1921	83	17	twice	twice	DET
fbem-1921	83	18	the	the	DET
fbem-1921	83	19	result	result	NOUN
fbem-1921	83	20	with	with	ADP
fbem-1921	83	21	half	half	DET
fbem-1921	83	22	the	the	DET
fbem-1921	83	23	effort	effort	NOUN
fbem-1921	83	24	.	.	PUNCT
fbem-1921	84	1	it	it	PRON
fbem-1921	84	2	will	will	AUX
fbem-1921	84	3	not	not	PART
fbem-1921	84	4	only	only	ADV
fbem-1921	84	5	make	make	VERB
fbem-1921	84	6	the	the	DET
fbem-1921	84	7	public	public	ADJ
fbem-1921	84	8	welfare	welfare	NOUN
fbem-1921	84	9	come	come	VERB
fbem-1921	84	10	true	true	ADJ
fbem-1921	84	11	but	but	CCONJ
fbem-1921	84	12	also	also	ADV
fbem-1921	84	13	make	make	VERB
fbem-1921	84	14	the	the	DET
fbem-1921	84	15	enterprise	enterprise	NOUN
fbem-1921	84	16	win	win	VERB
fbem-1921	84	17	the	the	DET
fbem-1921	84	18	image	image	NOUN
fbem-1921	84	19	.	.	PUNCT
fbem-1921	85	1	8	8	X
fbem-1921	85	2	.	.	PUNCT
fbem-1921	86	1	the	the	DET
fbem-1921	86	2	urgent	urgent	ADJ
fbem-1921	86	3	needs	need	NOUN
fbem-1921	86	4	of	of	ADP
fbem-1921	86	5	the	the	DET
fbem-1921	86	6	government	government	NOUN
fbem-1921	86	7	win	win	VERB
fbem-1921	86	8	the	the	DET
fbem-1921	86	9	approval	approval	NOUN
fbem-1921	86	10	of	of	ADP
fbem-1921	86	11	the	the	DET
fbem-1921	86	12	government	government	NOUN
fbem-1921	86	13	coca	coca	PROPN
fbem-1921	86	14	-	-	PUNCT
fbem-1921	86	15	cola	cola	PROPN
fbem-1921	86	16	has	have	AUX
fbem-1921	86	17	sponsored	sponsor	VERB
fbem-1921	86	18	the	the	DET
fbem-1921	86	19	largest	large	ADJ
fbem-1921	86	20	public	public	ADJ
fbem-1921	86	21	welfare	welfare	NOUN
fbem-1921	86	22	activity	activity	NOUN
fbem-1921	86	23	in	in	ADP
fbem-1921	86	24	china	china	PROPN
fbem-1921	86	25	,	,	PUNCT
fbem-1921	86	26	the	the	DET
fbem-1921	86	27	hope	hope	NOUN
fbem-1921	86	28	project	project	NOUN
fbem-1921	86	29	.	.	PUNCT
fbem-1921	87	1	since	since	SCONJ
fbem-1921	87	2	1993	1993	NUM
fbem-1921	87	3	,	,	PUNCT
fbem-1921	87	4	it	it	PRON
fbem-1921	87	5	has	have	AUX
fbem-1921	87	6	donated	donate	VERB
fbem-1921	87	7	to	to	ADP
fbem-1921	87	8	52	52	NUM
fbem-1921	87	9	hope	hope	NOUN
fbem-1921	87	10	primary	primary	ADJ
fbem-1921	87	11	schools	school	NOUN
fbem-1921	87	12	and	and	CCONJ
fbem-1921	87	13	more	more	ADJ
fbem-1921	87	14	than	than	ADP
fbem-1921	87	15	100	100	NUM
fbem-1921	87	16	hope	hope	NOUN
fbem-1921	87	17	bookstores	bookstore	NOUN
fbem-1921	87	18	in	in	ADP
fbem-1921	87	19	china	china	PROPN
fbem-1921	87	20	,	,	PUNCT
fbem-1921	87	21	bringing	bring	VERB
fbem-1921	87	22	more	more	ADJ
fbem-1921	87	23	than	than	ADP
fbem-1921	87	24	60000	60000	NUM
fbem-1921	87	25	school	school	NOUN
fbem-1921	87	26	children	child	NOUN
fbem-1921	87	27	back	back	ADV
fbem-1921	87	28	to	to	ADP
fbem-1921	87	29	school	school	NOUN
fbem-1921	87	30	.	.	PUNCT
fbem-1921	88	1	motorola	motorola	PROPN
fbem-1921	88	2	has	have	AUX
fbem-1921	88	3	also	also	ADV
fbem-1921	88	4	continued	continue	VERB
fbem-1921	88	5	to	to	PART
fbem-1921	88	6	invest	invest	VERB
fbem-1921	88	7	for	for	ADP
fbem-1921	88	8	more	more	ADJ
fbem-1921	88	9	than	than	ADP
fbem-1921	88	10	10	10	NUM
fbem-1921	88	11	years	year	NOUN
fbem-1921	88	12	in	in	ADP
fbem-1921	88	13	this	this	DET
fbem-1921	88	14	regard	regard	NOUN
fbem-1921	88	15	.	.	PUNCT
fbem-1921	89	1	first	first	ADV
fbem-1921	89	2	,	,	PUNCT
fbem-1921	89	3	it	it	PRON
fbem-1921	89	4	established	establish	VERB
fbem-1921	89	5	motorola	motorola	PROPN
fbem-1921	89	6	hope	hope	PROPN
fbem-1921	89	7	primary	primary	ADJ
fbem-1921	89	8	school	school	NOUN
fbem-1921	89	9	,	,	PUNCT
fbem-1921	89	10	and	and	CCONJ
fbem-1921	89	11	then	then	ADV
fbem-1921	89	12	let	let	VERB
fbem-1921	89	13	more	more	ADJ
fbem-1921	89	14	employees	employee	NOUN
fbem-1921	89	15	join	join	VERB
fbem-1921	89	16	in	in	ADP
fbem-1921	89	17	as	as	SCONJ
fbem-1921	89	18	volunteers	volunteer	NOUN
fbem-1921	89	19	to	to	PART
fbem-1921	89	20	promote	promote	VERB
fbem-1921	89	21	teacher	teacher	NOUN
fbem-1921	89	22	training	training	NOUN
fbem-1921	89	23	.	.	PUNCT
fbem-1921	90	1	9	9	X
fbem-1921	90	2	.	.	X
fbem-1921	90	3	persistence	persistence	NOUN
fbem-1921	90	4	is	be	AUX
fbem-1921	90	5	the	the	DET
fbem-1921	90	6	key	key	ADJ
fbem-1921	90	7	public	public	ADJ
fbem-1921	90	8	welfare	welfare	NOUN
fbem-1921	90	9	marketing	marketing	NOUN
fbem-1921	90	10	is	be	AUX
fbem-1921	90	11	a	a	DET
fbem-1921	90	12	part	part	NOUN
fbem-1921	90	13	of	of	ADP
fbem-1921	90	14	enterprise	enterprise	NOUN
fbem-1921	90	15	strategy	strategy	NOUN
fbem-1921	90	16	,	,	PUNCT
fbem-1921	90	17	rather	rather	ADV
fbem-1921	90	18	than	than	ADP
fbem-1921	90	19	doing	do	VERB
fbem-1921	90	20	"	"	PUNCT
fbem-1921	90	21	good	good	ADJ
fbem-1921	90	22	things	thing	NOUN
fbem-1921	90	23	"	"	PUNCT
fbem-1921	90	24	once	once	ADV
fbem-1921	90	25	or	or	CCONJ
fbem-1921	90	26	twice	twice	ADV
fbem-1921	90	27	.	.	PUNCT
fbem-1921	91	1	public	public	ADJ
fbem-1921	91	2	welfare	welfare	NOUN
fbem-1921	91	3	marketing	marketing	NOUN
fbem-1921	91	4	is	be	AUX
fbem-1921	91	5	not	not	PART
fbem-1921	91	6	a	a	DET
fbem-1921	91	7	simple	simple	ADJ
fbem-1921	91	8	superposition	superposition	NOUN
fbem-1921	91	9	of	of	ADP
fbem-1921	91	10	public	public	ADJ
fbem-1921	91	11	welfare	welfare	NOUN
fbem-1921	91	12	activities	activity	NOUN
fbem-1921	91	13	,	,	PUNCT
fbem-1921	91	14	but	but	CCONJ
fbem-1921	91	15	a	a	DET
fbem-1921	91	16	result	result	NOUN
fbem-1921	91	17	of	of	ADP
fbem-1921	91	18	1	1	NUM
fbem-1921	91	19	+	+	NOUN
fbem-1921	91	20	1>2	1>2	NUM
fbem-1921	91	21	through	through	ADP
fbem-1921	91	22	the	the	DET
fbem-1921	91	23	continuation	continuation	NOUN
fbem-1921	91	24	of	of	ADP
fbem-1921	91	25	public	public	ADJ
fbem-1921	91	26	welfare	welfare	NOUN
fbem-1921	91	27	activities	activity	NOUN
fbem-1921	91	28	.	.	PUNCT
fbem-1921	92	1	in	in	ADP
fbem-1921	92	2	motorola	motorola	PROPN
fbem-1921	92	3	,	,	PUNCT
fbem-1921	92	4	corporate	corporate	ADJ
fbem-1921	92	5	commonweal	commonweal	NOUN
fbem-1921	92	6	has	have	VERB
fbem-1921	92	7	a	a	DET
fbem-1921	92	8	long	long	ADJ
fbem-1921	92	9	-	-	PUNCT
fbem-1921	92	10	term	term	NOUN
fbem-1921	92	11	goal	goal	NOUN
fbem-1921	92	12	and	and	CCONJ
fbem-1921	92	13	a	a	DET
fbem-1921	92	14	specific	specific	ADJ
fbem-1921	92	15	strategic	strategic	ADJ
fbem-1921	92	16	plan	plan	NOUN
fbem-1921	92	17	,	,	PUNCT
fbem-1921	92	18	and	and	CCONJ
fbem-1921	92	19	a	a	DET
fbem-1921	92	20	perfect	perfect	ADJ
fbem-1921	92	21	evaluation	evaluation	NOUN
fbem-1921	92	22	system	system	NOUN
fbem-1921	92	23	for	for	ADP
fbem-1921	92	24	project	project	NOUN
fbem-1921	92	25	selection	selection	NOUN
fbem-1921	92	26	.	.	PUNCT
fbem-1921	93	1	10	10	NUM
fbem-1921	93	2	.	.	X
fbem-1921	94	1	communication	communication	NOUN
fbem-1921	94	2	and	and	CCONJ
fbem-1921	94	3	strategy	strategy	NOUN
fbem-1921	94	4	first	first	ADJ
fbem-1921	94	5	public	public	ADJ
fbem-1921	94	6	welfare	welfare	NOUN
fbem-1921	94	7	marketing	marketing	NOUN
fbem-1921	94	8	is	be	AUX
fbem-1921	94	9	a	a	DET
fbem-1921	94	10	whole	whole	ADJ
fbem-1921	94	11	system	system	NOUN
fbem-1921	94	12	project	project	NOUN
fbem-1921	94	13	,	,	PUNCT
fbem-1921	94	14	which	which	PRON
fbem-1921	94	15	runs	run	VERB
fbem-1921	94	16	through	through	ADP
fbem-1921	94	17	the	the	DET
fbem-1921	94	18	whole	whole	ADJ
fbem-1921	94	19	marketing	marketing	NOUN
fbem-1921	94	20	link	link	NOUN
fbem-1921	94	21	.	.	PUNCT
fbem-1921	95	1	the	the	DET
fbem-1921	95	2	successful	successful	ADJ
fbem-1921	95	3	implementation	implementation	NOUN
fbem-1921	95	4	of	of	ADP
fbem-1921	95	5	public	public	ADJ
fbem-1921	95	6	service	service	NOUN
fbem-1921	95	7	marketing	marketing	NOUN
fbem-1921	95	8	must	must	AUX
fbem-1921	95	9	integrate	integrate	VERB
fbem-1921	95	10	the	the	DET
fbem-1921	95	11	resources	resource	NOUN
fbem-1921	95	12	of	of	ADP
fbem-1921	95	13	the	the	DET
fbem-1921	95	14	enterprise	enterprise	NOUN
fbem-1921	95	15	itself	itself	PRON
fbem-1921	95	16	,	,	PUNCT
fbem-1921	95	17	and	and	CCONJ
fbem-1921	95	18	make	make	VERB
fbem-1921	95	19	it	it	PRON
fbem-1921	95	20	a	a	DET
fbem-1921	95	21	topic	topic	NOUN
fbem-1921	95	22	of	of	ADP
fbem-1921	95	23	public	public	ADJ
fbem-1921	95	24	concern	concern	NOUN
fbem-1921	95	25	,	,	PUNCT
fbem-1921	95	26	a	a	DET
fbem-1921	95	27	topic	topic	NOUN
fbem-1921	95	28	of	of	ADP
fbem-1921	95	29	discussion	discussion	NOUN
fbem-1921	95	30	,	,	PUNCT
fbem-1921	95	31	and	and	CCONJ
fbem-1921	95	32	an	an	DET
fbem-1921	95	33	event	event	NOUN
fbem-1921	95	34	with	with	ADP
fbem-1921	95	35	news	news	NOUN
fbem-1921	95	36	value	value	NOUN
fbem-1921	95	37	through	through	ADP
fbem-1921	95	38	attractive	attractive	ADJ
fbem-1921	95	39	and	and	CCONJ
fbem-1921	95	40	creative	creative	ADJ
fbem-1921	95	41	activities	activity	NOUN
fbem-1921	95	42	.	.	PUNCT
fbem-1921	96	1	therefore	therefore	ADV
fbem-1921	96	2	,	,	PUNCT
fbem-1921	96	3	it	it	PRON
fbem-1921	96	4	will	will	AUX
fbem-1921	96	5	attract	attract	VERB
fbem-1921	96	6	media	media	NOUN
fbem-1921	96	7	coverage	coverage	NOUN
fbem-1921	96	8	and	and	CCONJ
fbem-1921	96	9	consumer	consumer	NOUN
fbem-1921	96	10	participation	participation	NOUN
fbem-1921	96	11	,	,	PUNCT
fbem-1921	96	12	so	so	SCONJ
fbem-1921	96	13	that	that	SCONJ
fbem-1921	96	14	this	this	DET
fbem-1921	96	15	event	event	NOUN
fbem-1921	96	16	can	can	AUX
fbem-1921	96	17	be	be	AUX
fbem-1921	96	18	spread	spread	VERB
fbem-1921	96	19	,	,	PUNCT
fbem-1921	96	20	so	so	SCONJ
fbem-1921	96	21	as	as	SCONJ
fbem-1921	96	22	to	to	PART
fbem-1921	96	23	improve	improve	VERB
fbem-1921	96	24	the	the	DET
fbem-1921	96	25	corporate	corporate	ADJ
fbem-1921	96	26	image	image	NOUN
fbem-1921	96	27	,	,	PUNCT
fbem-1921	96	28	promote	promote	VERB
fbem-1921	96	29	sales	sale	NOUN
fbem-1921	96	30	,	,	PUNCT
fbem-1921	96	31	and	and	CCONJ
fbem-1921	96	32	achieve	achieve	VERB
fbem-1921	96	33	the	the	DET
fbem-1921	96	34	purpose	purpose	NOUN
fbem-1921	96	35	of	of	ADP
fbem-1921	96	36	marketing	marketing	NOUN
fbem-1921	96	37	.	.	PUNCT
fbem-1921	97	1	we	we	PRON
fbem-1921	97	2	have	have	VERB
fbem-1921	97	3	every	every	DET
fbem-1921	97	4	reason	reason	NOUN
fbem-1921	97	5	to	to	PART
fbem-1921	97	6	believe	believe	VERB
fbem-1921	97	7	that	that	SCONJ
fbem-1921	97	8	as	as	SCONJ
fbem-1921	97	9	public	public	ADJ
fbem-1921	97	10	welfare	welfare	NOUN
fbem-1921	97	11	marketing	marketing	NOUN
fbem-1921	97	12	becomes	become	VERB
fbem-1921	97	13	more	more	ADV
fbem-1921	97	14	and	and	CCONJ
fbem-1921	97	15	more	more	ADV
fbem-1921	97	16	important	important	ADJ
fbem-1921	97	17	in	in	ADP
fbem-1921	97	18	the	the	DET
fbem-1921	97	19	enterprise	enterprise	NOUN
fbem-1921	97	20	's	's	PART
fbem-1921	97	21	competitive	competitive	ADJ
fbem-1921	97	22	strategy	strategy	NOUN
fbem-1921	97	23	,	,	PUNCT
fbem-1921	97	24	it	it	PRON
fbem-1921	97	25	will	will	AUX
fbem-1921	97	26	enter	enter	VERB
fbem-1921	97	27	a	a	DET
fbem-1921	97	28	more	more	ADV
fbem-1921	97	29	and	and	CCONJ
fbem-1921	97	30	more	more	ADV
fbem-1921	97	31	benign	benign	ADJ
fbem-1921	97	32	cycle	cycle	NOUN
fbem-1921	97	33	:	:	PUNCT
fbem-1921	97	34	the	the	PRON
fbem-1921	97	35	better	well	ADJ
fbem-1921	97	36	the	the	DET
fbem-1921	97	37	public	public	ADJ
fbem-1921	97	38	welfare	welfare	NOUN
fbem-1921	97	39	is	be	AUX
fbem-1921	97	40	done	do	VERB
fbem-1921	97	41	,	,	PUNCT
fbem-1921	97	42	the	the	PRON
fbem-1921	97	43	stronger	strong	ADJ
fbem-1921	97	44	the	the	DET
fbem-1921	97	45	enterprise	enterprise	NOUN
fbem-1921	97	46	is	be	AUX
fbem-1921	97	47	;	;	PUNCT
fbem-1921	97	48	the	the	PRON
fbem-1921	97	49	stronger	strong	ADJ
fbem-1921	97	50	the	the	DET
fbem-1921	97	51	enterprise	enterprise	NOUN
fbem-1921	97	52	is	be	AUX
fbem-1921	97	53	,	,	PUNCT
fbem-1921	97	54	the	the	PRON
fbem-1921	97	55	better	well	ADJ
fbem-1921	97	56	the	the	DET
fbem-1921	97	57	public	public	ADJ
fbem-1921	97	58	welfare	welfare	NOUN
fbem-1921	97	59	will	will	AUX
fbem-1921	97	60	be	be	AUX
fbem-1921	97	61	.	.	PUNCT
fbem-1921	98	1	11	11	X
fbem-1921	98	2	.	.	PUNCT
fbem-1921	99	1	make	make	VERB
fbem-1921	99	2	public	public	ADJ
fbem-1921	99	3	welfare	welfare	NOUN
fbem-1921	99	4	transparent	transparent	ADJ
fbem-1921	99	5	and	and	CCONJ
fbem-1921	99	6	win	win	VERB
fbem-1921	99	7	the	the	DET
fbem-1921	99	8	trust	trust	NOUN
fbem-1921	99	9	of	of	ADP
fbem-1921	99	10	the	the	DET
fbem-1921	99	11	people	people	NOUN
fbem-1921	99	12	at	at	ADP
fbem-1921	99	13	present	present	ADJ
fbem-1921	99	14	,	,	PUNCT
fbem-1921	99	15	chinese	chinese	ADJ
fbem-1921	99	16	people	people	NOUN
fbem-1921	99	17	are	be	AUX
fbem-1921	99	18	more	more	ADV
fbem-1921	99	19	or	or	CCONJ
fbem-1921	99	20	less	less	ADV
fbem-1921	99	21	cautious	cautious	ADJ
fbem-1921	99	22	and	and	CCONJ
fbem-1921	99	23	suspicious	suspicious	ADJ
fbem-1921	99	24	of	of	ADP
fbem-1921	99	25	china	china	PROPN
fbem-1921	99	26	's	's	PART
fbem-1921	99	27	public	public	ADJ
fbem-1921	99	28	welfare	welfare	NOUN
fbem-1921	99	29	and	and	CCONJ
fbem-1921	99	30	philanthropy	philanthropy	NOUN
fbem-1921	99	31	.	.	PUNCT
fbem-1921	100	1	since	since	SCONJ
fbem-1921	100	2	the	the	DET
fbem-1921	100	3	exposure	exposure	NOUN
fbem-1921	100	4	of	of	ADP
fbem-1921	100	5	the	the	DET
fbem-1921	100	6	red	red	PROPN
fbem-1921	100	7	cross	cross	PROPN
fbem-1921	100	8	,	,	PUNCT
fbem-1921	100	9	it	it	PRON
fbem-1921	100	10	has	have	AUX
fbem-1921	100	11	intensified	intensify	VERB
fbem-1921	100	12	people	people	NOUN
fbem-1921	100	13	's	's	PART
fbem-1921	100	14	speculation	speculation	NOUN
fbem-1921	100	15	about	about	ADP
fbem-1921	100	16	the	the	DET
fbem-1921	100	17	motivation	motivation	NOUN
fbem-1921	100	18	of	of	ADP
fbem-1921	100	19	public	public	ADJ
fbem-1921	100	20	welfare	welfare	NOUN
fbem-1921	100	21	organizations	organization	NOUN
fbem-1921	100	22	,	,	PUNCT
fbem-1921	100	23	enterprises	enterprise	NOUN
fbem-1921	100	24	,	,	PUNCT
fbem-1921	100	25	and	and	CCONJ
fbem-1921	100	26	even	even	ADV
fbem-1921	100	27	individuals	individual	NOUN
fbem-1921	100	28	to	to	PART
fbem-1921	100	29	participate	participate	VERB
fbem-1921	100	30	in	in	ADP
fbem-1921	100	31	public	public	ADJ
fbem-1921	100	32	welfare	welfare	NOUN
fbem-1921	100	33	activities	activity	NOUN
fbem-1921	100	34	.	.	PUNCT
fbem-1921	101	1	how	how	SCONJ
fbem-1921	101	2	to	to	PART
fbem-1921	101	3	dispel	dispel	VERB
fbem-1921	101	4	people	people	NOUN
fbem-1921	101	5	's	's	PART
fbem-1921	101	6	doubts	doubt	NOUN
fbem-1921	101	7	?	?	PUNCT
fbem-1921	102	1	transparency	transparency	NOUN
fbem-1921	102	2	and	and	CCONJ
fbem-1921	102	3	sunshine	sunshine	NOUN
fbem-1921	102	4	of	of	ADP
fbem-1921	102	5	public	public	ADJ
fbem-1921	102	6	welfare	welfare	NOUN
fbem-1921	102	7	are	be	AUX
fbem-1921	102	8	believed	believe	VERB
fbem-1921	102	9	to	to	PART
fbem-1921	102	10	be	be	AUX
fbem-1921	102	11	the	the	DET
fbem-1921	102	12	best	good	ADJ
fbem-1921	102	13	choice	choice	NOUN
fbem-1921	102	14	.	.	PUNCT
fbem-1921	103	1	we	we	PRON
fbem-1921	103	2	can	can	AUX
fbem-1921	103	3	consider	consider	VERB
fbem-1921	103	4	setting	set	VERB
fbem-1921	103	5	effective	effective	ADJ
fbem-1921	103	6	avoidance	avoidance	NOUN
fbem-1921	103	7	measures	measure	NOUN
fbem-1921	103	8	from	from	ADP
fbem-1921	103	9	the	the	DET
fbem-1921	103	10	two	two	NUM
fbem-1921	103	11	aspects	aspect	NOUN
fbem-1921	103	12	of	of	ADP
fbem-1921	103	13	the	the	DET
fbem-1921	103	14	functional	functional	ADJ
fbem-1921	103	15	model	model	NOUN
fbem-1921	103	16	design	design	NOUN
fbem-1921	103	17	of	of	ADP
fbem-1921	103	18	the	the	DET
fbem-1921	103	19	commonweal	commonweal	ADJ
fbem-1921	103	20	platform	platform	NOUN
fbem-1921	103	21	and	and	CCONJ
fbem-1921	103	22	the	the	DET
fbem-1921	103	23	construction	construction	NOUN
fbem-1921	103	24	of	of	ADP
fbem-1921	103	25	the	the	DET
fbem-1921	103	26	real	real	ADJ
fbem-1921	103	27	-	-	PUNCT
fbem-1921	103	28	time	time	NOUN
fbem-1921	103	29	feedback	feedback	NOUN
fbem-1921	103	30	mechanism	mechanism	NOUN
fbem-1921	103	31	.	.	PUNCT
fbem-1921	104	1	references	reference	NOUN
fbem-1921	104	2	[	[	X
fbem-1921	104	3	1	1	NUM
fbem-1921	104	4	]	]	X
fbem-1921	104	5	gao	gao	PROPN
fbem-1921	104	6	wenyu	wenyu	PROPN
fbem-1921	104	7	.	.	PUNCT
fbem-1921	105	1	domestic	domestic	ADJ
fbem-1921	105	2	automobile	automobile	NOUN
fbem-1921	105	3	brand	brand	NOUN
fbem-1921	105	4	marketing	marketing	NOUN
fbem-1921	105	5	and	and	CCONJ
fbem-1921	105	6	enterprise	enterprise	NOUN
fbem-1921	105	7	core	core	NOUN
fbem-1921	105	8	competitiveness	competitiveness	NOUN
fbem-1921	105	9	[	[	PUNCT
fbem-1921	105	10	j	j	NOUN
fbem-1921	105	11	]	]	PUNCT
fbem-1921	105	12	.	.	PUNCT
fbem-1921	106	1	modern	modern	ADJ
fbem-1921	106	2	communication	communication	NOUN
fbem-1921	106	3	,	,	PUNCT
fbem-1921	106	4	2016(20	2016(20	NUM
fbem-1921	106	5	)	)	PUNCT
fbem-1921	106	6	:	:	PUNCT
fbem-1921	106	7	40	40	NUM
fbem-1921	106	8	-	-	SYM
fbem-1921	106	9	41	41	NUM
fbem-1921	106	10	.	.	PUNCT
fbem-1921	107	1	[	[	X
fbem-1921	107	2	2	2	NUM
fbem-1921	107	3	]	]	X
fbem-1921	107	4	dunlap	dunlap	NOUN
fbem-1921	107	5	.	.	PUNCT
fbem-1921	108	1	the	the	DET
fbem-1921	108	2	research	research	NOUN
fbem-1921	108	3	on	on	ADP
fbem-1921	108	4	the	the	DET
fbem-1921	108	5	independent	independent	ADJ
fbem-1921	108	6	brand	brand	NOUN
fbem-1921	108	7	innovation	innovation	NOUN
fbem-1921	108	8	capability	capability	NOUN
fbem-1921	108	9	system	system	NOUN
fbem-1921	108	10	of	of	ADP
fbem-1921	108	11	our	our	PRON
fbem-1921	108	12	country	country	NOUN
fbem-1921	108	13	's	's	PART
fbem-1921	108	14	enterprises	enterprise	NOUN
fbem-1921	108	15	[	[	PUNCT
fbem-1921	108	16	d	d	X
fbem-1921	108	17	]	]	PUNCT
fbem-1921	108	18	.	.	PUNCT
fbem-1921	109	1	harbin	harbin	PROPN
fbem-1921	109	2	engineering	engineering	PROPN
fbem-1921	109	3	university	university	PROPN
fbem-1921	109	4	,	,	PUNCT
fbem-1921	109	5	2007	2007	NUM
fbem-1921	109	6	.	.	PUNCT
fbem-1921	110	1	[	[	X
fbem-1921	110	2	3	3	NUM
fbem-1921	110	3	]	]	PUNCT
fbem-1921	110	4	gong	gong	NOUN
fbem-1921	110	5	haidong	haidong	PROPN
fbem-1921	110	6	.	.	PUNCT
fbem-1921	111	1	a	a	DET
fbem-1921	111	2	study	study	NOUN
fbem-1921	111	3	on	on	ADP
fbem-1921	111	4	the	the	DET
fbem-1921	111	5	development	development	NOUN
fbem-1921	111	6	strategy	strategy	NOUN
fbem-1921	111	7	of	of	ADP
fbem-1921	111	8	chinese	chinese	ADJ
fbem-1921	111	9	independent	independent	ADJ
fbem-1921	111	10	brand	brand	NOUN
fbem-1921	111	11	automobile	automobile	NOUN
fbem-1921	111	12	-taking	-taking	ADJ
fbem-1921	111	13	foton	foton	PROPN
fbem-1921	111	14	automobile	automobile	NOUN
fbem-1921	111	15	as	as	ADP
fbem-1921	111	16	an	an	DET
fbem-1921	111	17	example	example	NOUN
fbem-1921	111	18	[	[	PUNCT
fbem-1921	111	19	d	d	X
fbem-1921	111	20	]	]	PUNCT
fbem-1921	111	21	.	.	PUNCT
fbem-1921	112	1	renmin	renmin	PROPN
fbem-1921	112	2	university	university	PROPN
fbem-1921	112	3	of	of	ADP
fbem-1921	112	4	china	china	PROPN
fbem-1921	112	5	,	,	PUNCT
fbem-1921	112	6	2010	2010	NUM
fbem-1921	112	7	.	.	PUNCT
fbem-1921	113	1	[	[	X
fbem-1921	113	2	4	4	X
fbem-1921	113	3	]	]	X
fbem-1921	113	4	wang	wang	PROPN
fbem-1921	113	5	zhenzhou	zhenzhou	PROPN
fbem-1921	113	6	.	.	PUNCT
fbem-1921	114	1	the	the	DET
fbem-1921	114	2	competitiveness	competitiveness	NOUN
fbem-1921	114	3	analysis	analysis	NOUN
fbem-1921	114	4	and	and	CCONJ
fbem-1921	114	5	relative	relative	ADJ
fbem-1921	114	6	countermeasure	countermeasure	NOUN
fbem-1921	114	7	research	research	NOUN
fbem-1921	114	8	of	of	ADP
fbem-1921	114	9	our	our	PRON
fbem-1921	114	10	country	country	NOUN
fbem-1921	114	11	independent	independent	ADJ
fbem-1921	114	12	brand	brand	NOUN
fbem-1921	114	13	car	car	NOUN
fbem-1921	114	14	[	[	PUNCT
fbem-1921	114	15	d	d	X
fbem-1921	114	16	]	]	PUNCT
fbem-1921	114	17	.	.	PUNCT
fbem-1921	115	1	central	central	ADJ
fbem-1921	115	2	university	university	PROPN
fbem-1921	115	3	for	for	ADP
fbem-1921	115	4	nationalities	nationality	NOUN
fbem-1921	115	5	,	,	PUNCT
fbem-1921	115	6	2013	2013	NUM
fbem-1921	115	7	.	.	PUNCT