id	sid	tid	token	lemma	pos
fbem-21435	1	1	frontiers	frontier	NOUN
fbem-21435	1	2	in	in	ADP
fbem-21435	1	3	business	business	NOUN
fbem-21435	1	4	,	,	PUNCT
fbem-21435	1	5	economics	economic	NOUN
fbem-21435	1	6	and	and	CCONJ
fbem-21435	1	7	management	management	NOUN
fbem-21435	1	8	issn	issn	PROPN
fbem-21435	1	9	:	:	PUNCT
fbem-21435	1	10	2766	2766	NUM
fbem-21435	1	11	-	-	PUNCT
fbem-21435	1	12	824x	824x	NUM
fbem-21435	1	13	|	|	ADJ
fbem-21435	1	14	vol	vol	NOUN
fbem-21435	1	15	.	.	PROPN
fbem-21435	1	16	15	15	NUM
fbem-21435	1	17	,	,	PUNCT
fbem-21435	1	18	no	no	INTJ
fbem-21435	1	19	.	.	NOUN
fbem-21435	1	20	1	1	NUM
fbem-21435	1	21	,	,	PUNCT
fbem-21435	1	22	2024	2024	NUM
fbem-21435	1	23	210	210	NUM
fbem-21435	1	24	research	research	NOUN
fbem-21435	1	25	on	on	ADP
fbem-21435	1	26	innovative	innovative	ADJ
fbem-21435	1	27	paths	path	NOUN
fbem-21435	1	28	of	of	ADP
fbem-21435	1	29	brand	brand	NOUN
fbem-21435	1	30	marketing	marketing	NOUN
fbem-21435	1	31	in	in	ADP
fbem-21435	1	32	the	the	DET
fbem-21435	1	33	new	new	ADJ
fbem-21435	1	34	consumption	consumption	NOUN
fbem-21435	1	35	era	era	NOUN
fbem-21435	1	36	from	from	ADP
fbem-21435	1	37	the	the	DET
fbem-21435	1	38	perspective	perspective	NOUN
fbem-21435	1	39	of	of	ADP
fbem-21435	1	40	brand	brand	NOUN
fbem-21435	1	41	touchpoints	touchpoint	NOUN
fbem-21435	1	42	ruohan	ruohan	PROPN
fbem-21435	1	43	lan	lan	PROPN
fbem-21435	1	44	shandong	shandong	PROPN
fbem-21435	1	45	experimental	experimental	PROPN
fbem-21435	1	46	high	high	PROPN
fbem-21435	1	47	school	school	PROPN
fbem-21435	1	48	,	,	PUNCT
fbem-21435	1	49	jinan	jinan	PROPN
fbem-21435	1	50	,	,	PUNCT
fbem-21435	1	51	china	china	PROPN
fbem-21435	1	52	abstract	abstract	PROPN
fbem-21435	1	53	:	:	PUNCT
fbem-21435	1	54	the	the	DET
fbem-21435	1	55	purpose	purpose	NOUN
fbem-21435	1	56	of	of	ADP
fbem-21435	1	57	this	this	DET
fbem-21435	1	58	paper	paper	NOUN
fbem-21435	1	59	is	be	AUX
fbem-21435	1	60	to	to	PART
fbem-21435	1	61	explore	explore	VERB
fbem-21435	1	62	the	the	DET
fbem-21435	1	63	innovative	innovative	ADJ
fbem-21435	1	64	path	path	NOUN
fbem-21435	1	65	of	of	ADP
fbem-21435	1	66	brand	brand	NOUN
fbem-21435	1	67	marketing	marketing	NOUN
fbem-21435	1	68	in	in	ADP
fbem-21435	1	69	the	the	DET
fbem-21435	1	70	new	new	ADJ
fbem-21435	1	71	consumption	consumption	NOUN
fbem-21435	1	72	era	era	NOUN
fbem-21435	1	73	,	,	PUNCT
fbem-21435	1	74	and	and	CCONJ
fbem-21435	1	75	to	to	PART
fbem-21435	1	76	analyze	analyze	VERB
fbem-21435	1	77	and	and	CCONJ
fbem-21435	1	78	look	look	VERB
fbem-21435	1	79	forward	forward	ADV
fbem-21435	1	80	to	to	ADP
fbem-21435	1	81	its	its	PRON
fbem-21435	1	82	future	future	ADJ
fbem-21435	1	83	development	development	NOUN
fbem-21435	1	84	trend	trend	NOUN
fbem-21435	1	85	.	.	PUNCT
fbem-21435	2	1	firstly	firstly	ADV
fbem-21435	2	2	,	,	PUNCT
fbem-21435	2	3	through	through	ADP
fbem-21435	2	4	literature	literature	PROPN
fbem-21435	2	5	review	review	PROPN
fbem-21435	2	6	,	,	PUNCT
fbem-21435	2	7	this	this	DET
fbem-21435	2	8	paper	paper	NOUN
fbem-21435	2	9	summarizes	summarize	VERB
fbem-21435	2	10	the	the	DET
fbem-21435	2	11	characteristics	characteristic	NOUN
fbem-21435	2	12	and	and	CCONJ
fbem-21435	2	13	trends	trend	NOUN
fbem-21435	2	14	of	of	ADP
fbem-21435	2	15	the	the	DET
fbem-21435	2	16	new	new	ADJ
fbem-21435	2	17	consumption	consumption	NOUN
fbem-21435	2	18	era	era	NOUN
fbem-21435	2	19	,	,	PUNCT
fbem-21435	2	20	the	the	DET
fbem-21435	2	21	concept	concept	NOUN
fbem-21435	2	22	and	and	CCONJ
fbem-21435	2	23	significance	significance	NOUN
fbem-21435	2	24	of	of	ADP
fbem-21435	2	25	brand	brand	NOUN
fbem-21435	2	26	touch	touch	NOUN
fbem-21435	2	27	points	point	NOUN
fbem-21435	2	28	,	,	PUNCT
fbem-21435	2	29	and	and	CCONJ
fbem-21435	2	30	the	the	DET
fbem-21435	2	31	challenges	challenge	NOUN
fbem-21435	2	32	and	and	CCONJ
fbem-21435	2	33	opportunities	opportunity	NOUN
fbem-21435	2	34	faced	face	VERB
fbem-21435	2	35	by	by	ADP
fbem-21435	2	36	brand	brand	NOUN
fbem-21435	2	37	marketing	marketing	NOUN
fbem-21435	2	38	in	in	ADP
fbem-21435	2	39	this	this	DET
fbem-21435	2	40	context	context	NOUN
fbem-21435	2	41	.	.	PUNCT
fbem-21435	3	1	secondly	secondly	ADV
fbem-21435	3	2	,	,	PUNCT
fbem-21435	3	3	the	the	DET
fbem-21435	3	4	paper	paper	NOUN
fbem-21435	3	5	classifies	classify	VERB
fbem-21435	3	6	and	and	CCONJ
fbem-21435	3	7	characterizes	characterize	VERB
fbem-21435	3	8	brand	brand	NOUN
fbem-21435	3	9	touch	touch	NOUN
fbem-21435	3	10	points	point	NOUN
fbem-21435	3	11	,	,	PUNCT
fbem-21435	3	12	and	and	CCONJ
fbem-21435	3	13	focuses	focus	VERB
fbem-21435	3	14	on	on	ADP
fbem-21435	3	15	the	the	DET
fbem-21435	3	16	analysis	analysis	NOUN
fbem-21435	3	17	of	of	ADP
fbem-21435	3	18	consumers	consumer	NOUN
fbem-21435	3	19	'	'	PART
fbem-21435	3	20	brand	brand	NOUN
fbem-21435	3	21	touch	touch	NOUN
fbem-21435	3	22	preferences	preference	NOUN
fbem-21435	3	23	and	and	CCONJ
fbem-21435	3	24	their	their	PRON
fbem-21435	3	25	influence	influence	NOUN
fbem-21435	3	26	on	on	ADP
fbem-21435	3	27	consumer	consumer	NOUN
fbem-21435	3	28	decision	decision	NOUN
fbem-21435	3	29	making	making	NOUN
fbem-21435	3	30	in	in	ADP
fbem-21435	3	31	the	the	DET
fbem-21435	3	32	new	new	ADJ
fbem-21435	3	33	consumption	consumption	NOUN
fbem-21435	3	34	era	era	NOUN
fbem-21435	3	35	.	.	PUNCT
fbem-21435	4	1	then	then	ADV
fbem-21435	4	2	,	,	PUNCT
fbem-21435	4	3	the	the	DET
fbem-21435	4	4	innovation	innovation	NOUN
fbem-21435	4	5	path	path	NOUN
fbem-21435	4	6	in	in	ADP
fbem-21435	4	7	brand	brand	NOUN
fbem-21435	4	8	marketing	marketing	NOUN
fbem-21435	4	9	is	be	AUX
fbem-21435	4	10	discussed	discuss	VERB
fbem-21435	4	11	,	,	PUNCT
fbem-21435	4	12	including	include	VERB
fbem-21435	4	13	innovation	innovation	NOUN
fbem-21435	4	14	strategies	strategy	NOUN
fbem-21435	4	15	based	base	VERB
fbem-21435	4	16	on	on	ADP
fbem-21435	4	17	digital	digital	ADJ
fbem-21435	4	18	technology	technology	NOUN
fbem-21435	4	19	,	,	PUNCT
fbem-21435	4	20	social	social	ADJ
fbem-21435	4	21	media	medium	NOUN
fbem-21435	4	22	,	,	PUNCT
fbem-21435	4	23	cross	cross	ADJ
fbem-21435	4	24	-	-	ADJ
fbem-21435	4	25	border	border	ADJ
fbem-21435	4	26	cooperation	cooperation	NOUN
fbem-21435	4	27	and	and	CCONJ
fbem-21435	4	28	user	user	NOUN
fbem-21435	4	29	generated	generate	VERB
fbem-21435	4	30	content	content	NOUN
fbem-21435	4	31	.	.	PUNCT
fbem-21435	5	1	finally	finally	ADV
fbem-21435	5	2	,	,	PUNCT
fbem-21435	5	3	combining	combine	VERB
fbem-21435	5	4	the	the	DET
fbem-21435	5	5	influence	influence	NOUN
fbem-21435	5	6	of	of	ADP
fbem-21435	5	7	intelligent	intelligent	ADJ
fbem-21435	5	8	technology	technology	NOUN
fbem-21435	5	9	,	,	PUNCT
fbem-21435	5	10	consumer	consumer	NOUN
fbem-21435	5	11	behavior	behavior	NOUN
fbem-21435	5	12	change	change	NOUN
fbem-21435	5	13	and	and	CCONJ
fbem-21435	5	14	new	new	ADJ
fbem-21435	5	15	technology	technology	NOUN
fbem-21435	5	16	and	and	CCONJ
fbem-21435	5	17	new	new	ADJ
fbem-21435	5	18	media	medium	NOUN
fbem-21435	5	19	on	on	ADP
fbem-21435	5	20	brand	brand	NOUN
fbem-21435	5	21	touch	touch	NOUN
fbem-21435	5	22	points	point	NOUN
fbem-21435	5	23	,	,	PUNCT
fbem-21435	5	24	the	the	DET
fbem-21435	5	25	paper	paper	NOUN
fbem-21435	5	26	makes	make	VERB
fbem-21435	5	27	an	an	DET
fbem-21435	5	28	in	in	ADP
fbem-21435	5	29	-	-	PUNCT
fbem-21435	5	30	depth	depth	NOUN
fbem-21435	5	31	analysis	analysis	NOUN
fbem-21435	5	32	of	of	ADP
fbem-21435	5	33	the	the	DET
fbem-21435	5	34	future	future	ADJ
fbem-21435	5	35	development	development	NOUN
fbem-21435	5	36	trend	trend	NOUN
fbem-21435	5	37	of	of	ADP
fbem-21435	5	38	brand	brand	NOUN
fbem-21435	5	39	marketing	marketing	NOUN
fbem-21435	5	40	in	in	ADP
fbem-21435	5	41	the	the	DET
fbem-21435	5	42	new	new	ADJ
fbem-21435	5	43	consumption	consumption	NOUN
fbem-21435	5	44	era	era	NOUN
fbem-21435	5	45	,	,	PUNCT
fbem-21435	5	46	and	and	CCONJ
fbem-21435	5	47	puts	put	VERB
fbem-21435	5	48	forward	forward	ADV
fbem-21435	5	49	corresponding	correspond	VERB
fbem-21435	5	50	conclusions	conclusion	NOUN
fbem-21435	5	51	and	and	CCONJ
fbem-21435	5	52	suggestions	suggestion	NOUN
fbem-21435	5	53	.	.	PUNCT
fbem-21435	6	1	the	the	DET
fbem-21435	6	2	purpose	purpose	NOUN
fbem-21435	6	3	of	of	ADP
fbem-21435	6	4	this	this	DET
fbem-21435	6	5	study	study	NOUN
fbem-21435	6	6	is	be	AUX
fbem-21435	6	7	to	to	PART
fbem-21435	6	8	provide	provide	VERB
fbem-21435	6	9	effective	effective	ADJ
fbem-21435	6	10	guidance	guidance	NOUN
fbem-21435	6	11	for	for	ADP
fbem-21435	6	12	brand	brand	NOUN
fbem-21435	6	13	marketers	marketer	NOUN
fbem-21435	6	14	to	to	PART
fbem-21435	6	15	meet	meet	VERB
fbem-21435	6	16	the	the	DET
fbem-21435	6	17	challenges	challenge	NOUN
fbem-21435	6	18	of	of	ADP
fbem-21435	6	19	the	the	DET
fbem-21435	6	20	new	new	ADJ
fbem-21435	6	21	consumption	consumption	NOUN
fbem-21435	6	22	era	era	NOUN
fbem-21435	6	23	and	and	CCONJ
fbem-21435	6	24	achieve	achieve	VERB
fbem-21435	6	25	sustained	sustained	ADJ
fbem-21435	6	26	brand	brand	NOUN
fbem-21435	6	27	growth	growth	NOUN
fbem-21435	6	28	and	and	CCONJ
fbem-21435	6	29	development	development	NOUN
fbem-21435	6	30	.	.	PUNCT
fbem-21435	7	1	keywords	keyword	NOUN
fbem-21435	7	2	:	:	PUNCT
fbem-21435	7	3	new	new	ADJ
fbem-21435	7	4	consumption	consumption	NOUN
fbem-21435	7	5	era	era	NOUN
fbem-21435	7	6	;	;	PUNCT
fbem-21435	7	7	brand	brand	NOUN
fbem-21435	7	8	marketing	marketing	NOUN
fbem-21435	7	9	;	;	PUNCT
fbem-21435	7	10	innovation	innovation	NOUN
fbem-21435	7	11	path	path	NOUN
fbem-21435	7	12	;	;	PUNCT
fbem-21435	7	13	future	future	ADJ
fbem-21435	7	14	development	development	NOUN
fbem-21435	7	15	trend	trend	NOUN
fbem-21435	7	16	.	.	PUNCT
fbem-21435	8	1	1	1	X
fbem-21435	8	2	.	.	X
fbem-21435	8	3	literature	literature	NOUN
fbem-21435	8	4	review	review	VERB
fbem-21435	8	5	this	this	DET
fbem-21435	8	6	chapter	chapter	NOUN
fbem-21435	8	7	will	will	AUX
fbem-21435	8	8	review	review	VERB
fbem-21435	8	9	the	the	DET
fbem-21435	8	10	characteristics	characteristic	NOUN
fbem-21435	8	11	and	and	CCONJ
fbem-21435	8	12	trends	trend	NOUN
fbem-21435	8	13	of	of	ADP
fbem-21435	8	14	the	the	DET
fbem-21435	8	15	new	new	ADJ
fbem-21435	8	16	consumption	consumption	NOUN
fbem-21435	8	17	era	era	NOUN
fbem-21435	8	18	,	,	PUNCT
fbem-21435	8	19	the	the	DET
fbem-21435	8	20	concept	concept	NOUN
fbem-21435	8	21	and	and	CCONJ
fbem-21435	8	22	significance	significance	NOUN
fbem-21435	8	23	of	of	ADP
fbem-21435	8	24	brand	brand	NOUN
fbem-21435	8	25	touchpoints	touchpoint	NOUN
fbem-21435	8	26	,	,	PUNCT
fbem-21435	8	27	the	the	DET
fbem-21435	8	28	challenges	challenge	NOUN
fbem-21435	8	29	and	and	CCONJ
fbem-21435	8	30	opportunities	opportunity	NOUN
fbem-21435	8	31	of	of	ADP
fbem-21435	8	32	brand	brand	NOUN
fbem-21435	8	33	marketing	marketing	NOUN
fbem-21435	8	34	in	in	ADP
fbem-21435	8	35	the	the	DET
fbem-21435	8	36	new	new	ADJ
fbem-21435	8	37	consumption	consumption	NOUN
fbem-21435	8	38	era	era	NOUN
fbem-21435	8	39	,	,	PUNCT
fbem-21435	8	40	and	and	CCONJ
fbem-21435	8	41	advanced	advanced	ADJ
fbem-21435	8	42	brand	brand	NOUN
fbem-21435	8	43	marketing	marketing	NOUN
fbem-21435	8	44	strategies	strategy	NOUN
fbem-21435	8	45	and	and	CCONJ
fbem-21435	8	46	cases	case	NOUN
fbem-21435	8	47	,	,	PUNCT
fbem-21435	8	48	providing	provide	VERB
fbem-21435	8	49	theoretical	theoretical	ADJ
fbem-21435	8	50	support	support	NOUN
fbem-21435	8	51	and	and	CCONJ
fbem-21435	8	52	background	background	NOUN
fbem-21435	8	53	knowledge	knowledge	NOUN
fbem-21435	8	54	for	for	ADP
fbem-21435	8	55	subsequent	subsequent	ADJ
fbem-21435	8	56	research	research	NOUN
fbem-21435	8	57	.	.	PUNCT
fbem-21435	9	1	1.1	1.1	NUM
fbem-21435	9	2	.	.	PUNCT
fbem-21435	9	3	characteristics	characteristic	NOUN
fbem-21435	9	4	and	and	CCONJ
fbem-21435	9	5	trends	trend	NOUN
fbem-21435	9	6	of	of	ADP
fbem-21435	9	7	the	the	DET
fbem-21435	9	8	new	new	ADJ
fbem-21435	9	9	consumption	consumption	NOUN
fbem-21435	9	10	era	era	NOUN
fbem-21435	9	11	the	the	DET
fbem-21435	9	12	arrival	arrival	NOUN
fbem-21435	9	13	of	of	ADP
fbem-21435	9	14	the	the	DET
fbem-21435	9	15	new	new	ADJ
fbem-21435	9	16	consumption	consumption	NOUN
fbem-21435	9	17	era	era	NOUN
fbem-21435	9	18	signifies	signify	VERB
fbem-21435	9	19	profound	profound	ADJ
fbem-21435	9	20	changes	change	NOUN
fbem-21435	9	21	in	in	ADP
fbem-21435	9	22	consumer	consumer	NOUN
fbem-21435	9	23	demands	demand	NOUN
fbem-21435	9	24	,	,	PUNCT
fbem-21435	9	25	behaviors	behavior	NOUN
fbem-21435	9	26	,	,	PUNCT
fbem-21435	9	27	and	and	CCONJ
fbem-21435	9	28	environments	environment	NOUN
fbem-21435	9	29	.	.	PUNCT
fbem-21435	10	1	the	the	DET
fbem-21435	10	2	characteristics	characteristic	NOUN
fbem-21435	10	3	of	of	ADP
fbem-21435	10	4	this	this	DET
fbem-21435	10	5	era	era	NOUN
fbem-21435	10	6	include	include	VERB
fbem-21435	10	7	consumption	consumption	NOUN
fbem-21435	10	8	upgrading	upgrading	NOUN
fbem-21435	10	9	,	,	PUNCT
fbem-21435	10	10	personalized	personalized	ADJ
fbem-21435	10	11	demands	demand	NOUN
fbem-21435	10	12	,	,	PUNCT
fbem-21435	10	13	emphasis	emphasis	NOUN
fbem-21435	10	14	on	on	ADP
fbem-21435	10	15	experiences	experience	NOUN
fbem-21435	10	16	,	,	PUNCT
fbem-21435	10	17	and	and	CCONJ
fbem-21435	10	18	digital	digital	ADJ
fbem-21435	10	19	transformation	transformation	NOUN
fbem-21435	10	20	.	.	PUNCT
fbem-21435	11	1	with	with	ADP
fbem-21435	11	2	the	the	DET
fbem-21435	11	3	continuous	continuous	ADJ
fbem-21435	11	4	development	development	NOUN
fbem-21435	11	5	of	of	ADP
fbem-21435	11	6	technology	technology	NOUN
fbem-21435	11	7	and	and	CCONJ
fbem-21435	11	8	social	social	ADJ
fbem-21435	11	9	progress	progress	NOUN
fbem-21435	11	10	,	,	PUNCT
fbem-21435	11	11	the	the	DET
fbem-21435	11	12	new	new	ADJ
fbem-21435	11	13	consumption	consumption	NOUN
fbem-21435	11	14	era	era	NOUN
fbem-21435	11	15	presents	present	VERB
fbem-21435	11	16	diverse	diverse	ADJ
fbem-21435	11	17	,	,	PUNCT
fbem-21435	11	18	personalized	personalized	ADJ
fbem-21435	11	19	,	,	PUNCT
fbem-21435	11	20	and	and	CCONJ
fbem-21435	11	21	highly	highly	ADV
fbem-21435	11	22	interconnected	interconnected	ADJ
fbem-21435	11	23	trends	trend	NOUN
fbem-21435	11	24	,	,	PUNCT
fbem-21435	11	25	profoundly	profoundly	ADV
fbem-21435	11	26	influencing	influence	VERB
fbem-21435	11	27	brand	brand	NOUN
fbem-21435	11	28	marketing	marketing	NOUN
fbem-21435	11	29	strategies	strategy	NOUN
fbem-21435	11	30	and	and	CCONJ
fbem-21435	11	31	models	model	NOUN
fbem-21435	11	32	.	.	PUNCT
fbem-21435	12	1	1.2	1.2	NUM
fbem-21435	12	2	.	.	PUNCT
fbem-21435	12	3	concept	concept	NOUN
fbem-21435	12	4	and	and	CCONJ
fbem-21435	12	5	significance	significance	NOUN
fbem-21435	12	6	of	of	ADP
fbem-21435	12	7	brand	brand	NOUN
fbem-21435	12	8	touchpoints	touchpoint	NOUN
fbem-21435	12	9	brand	brand	NOUN
fbem-21435	12	10	touchpoints	touchpoint	NOUN
fbem-21435	12	11	refer	refer	VERB
fbem-21435	12	12	to	to	ADP
fbem-21435	12	13	various	various	ADJ
fbem-21435	12	14	channels	channel	NOUN
fbem-21435	12	15	and	and	CCONJ
fbem-21435	12	16	methods	method	NOUN
fbem-21435	12	17	through	through	ADP
fbem-21435	12	18	which	which	PRON
fbem-21435	12	19	consumers	consumer	NOUN
fbem-21435	12	20	interact	interact	VERB
fbem-21435	12	21	with	with	ADP
fbem-21435	12	22	and	and	CCONJ
fbem-21435	12	23	touch	touch	NOUN
fbem-21435	12	24	brands	brand	NOUN
fbem-21435	12	25	,	,	PUNCT
fbem-21435	12	26	including	include	VERB
fbem-21435	12	27	traditional	traditional	ADJ
fbem-21435	12	28	media	medium	NOUN
fbem-21435	12	29	,	,	PUNCT
fbem-21435	12	30	digital	digital	ADJ
fbem-21435	12	31	channels	channel	NOUN
fbem-21435	12	32	,	,	PUNCT
fbem-21435	12	33	retail	retail	ADJ
fbem-21435	12	34	environments	environment	NOUN
fbem-21435	12	35	,	,	PUNCT
fbem-21435	12	36	social	social	ADJ
fbem-21435	12	37	platforms	platform	NOUN
fbem-21435	12	38	,	,	PUNCT
fbem-21435	12	39	etc	etc	X
fbem-21435	12	40	.	.	X
fbem-21435	13	1	the	the	DET
fbem-21435	13	2	diversity	diversity	NOUN
fbem-21435	13	3	and	and	CCONJ
fbem-21435	13	4	breadth	breadth	NOUN
fbem-21435	13	5	of	of	ADP
fbem-21435	13	6	brand	brand	NOUN
fbem-21435	13	7	touchpoints	touchpoint	NOUN
fbem-21435	13	8	enable	enable	VERB
fbem-21435	13	9	brands	brand	NOUN
fbem-21435	13	10	to	to	PART
fbem-21435	13	11	better	well	ADV
fbem-21435	13	12	communicate	communicate	VERB
fbem-21435	13	13	and	and	CCONJ
fbem-21435	13	14	interact	interact	VERB
fbem-21435	13	15	with	with	ADP
fbem-21435	13	16	consumers	consumer	NOUN
fbem-21435	13	17	,	,	PUNCT
fbem-21435	13	18	achieve	achieve	VERB
fbem-21435	13	19	brand	brand	NOUN
fbem-21435	13	20	value	value	NOUN
fbem-21435	13	21	transmission	transmission	NOUN
fbem-21435	13	22	,	,	PUNCT
fbem-21435	13	23	and	and	CCONJ
fbem-21435	13	24	enhance	enhance	VERB
fbem-21435	13	25	brand	brand	NOUN
fbem-21435	13	26	awareness	awareness	NOUN
fbem-21435	13	27	,	,	PUNCT
fbem-21435	13	28	possessing	possess	VERB
fbem-21435	13	29	significant	significant	ADJ
fbem-21435	13	30	marketing	marketing	NOUN
fbem-21435	13	31	significance	significance	NOUN
fbem-21435	13	32	[	[	X
fbem-21435	13	33	1	1	NUM
fbem-21435	13	34	]	]	PUNCT
fbem-21435	13	35	.	.	PUNCT
fbem-21435	14	1	1.3	1.3	NUM
fbem-21435	14	2	.	.	PUNCT
fbem-21435	14	3	challenges	challenge	NOUN
fbem-21435	14	4	and	and	CCONJ
fbem-21435	14	5	opportunities	opportunity	NOUN
fbem-21435	14	6	of	of	ADP
fbem-21435	14	7	brand	brand	NOUN
fbem-21435	14	8	marketing	marketing	NOUN
fbem-21435	14	9	in	in	ADP
fbem-21435	14	10	the	the	DET
fbem-21435	14	11	new	new	ADJ
fbem-21435	14	12	consumption	consumption	NOUN
fbem-21435	14	13	era	era	NOUN
fbem-21435	14	14	the	the	DET
fbem-21435	14	15	new	new	ADJ
fbem-21435	14	16	consumption	consumption	NOUN
fbem-21435	14	17	era	era	NOUN
fbem-21435	14	18	brings	bring	VERB
fbem-21435	14	19	new	new	ADJ
fbem-21435	14	20	challenges	challenge	NOUN
fbem-21435	14	21	and	and	CCONJ
fbem-21435	14	22	opportunities	opportunity	NOUN
fbem-21435	14	23	to	to	PART
fbem-21435	14	24	brand	brand	NOUN
fbem-21435	14	25	marketing	marketing	NOUN
fbem-21435	14	26	.	.	PUNCT
fbem-21435	15	1	challenges	challenge	NOUN
fbem-21435	15	2	mainly	mainly	ADV
fbem-21435	15	3	manifest	manifest	VERB
fbem-21435	15	4	in	in	ADP
fbem-21435	15	5	fragmented	fragmented	ADJ
fbem-21435	15	6	consumer	consumer	NOUN
fbem-21435	15	7	demands	demand	NOUN
fbem-21435	15	8	,	,	PUNCT
fbem-21435	15	9	increased	increase	VERB
fbem-21435	15	10	competition	competition	NOUN
fbem-21435	15	11	intensity	intensity	NOUN
fbem-21435	15	12	,	,	PUNCT
fbem-21435	15	13	decreased	decrease	VERB
fbem-21435	15	14	consumer	consumer	NOUN
fbem-21435	15	15	trust	trust	NOUN
fbem-21435	15	16	,	,	PUNCT
fbem-21435	15	17	etc	etc	X
fbem-21435	15	18	.	.	X
fbem-21435	15	19	,	,	PUNCT
fbem-21435	15	20	while	while	SCONJ
fbem-21435	15	21	opportunities	opportunity	NOUN
fbem-21435	15	22	stem	stem	VERB
fbem-21435	15	23	from	from	ADP
fbem-21435	15	24	the	the	DET
fbem-21435	15	25	development	development	NOUN
fbem-21435	15	26	of	of	ADP
fbem-21435	15	27	digital	digital	ADJ
fbem-21435	15	28	technology	technology	NOUN
fbem-21435	15	29	,	,	PUNCT
fbem-21435	15	30	the	the	DET
fbem-21435	15	31	prevalence	prevalence	NOUN
fbem-21435	15	32	of	of	ADP
fbem-21435	15	33	social	social	ADJ
fbem-21435	15	34	media	medium	NOUN
fbem-21435	15	35	,	,	PUNCT
fbem-21435	15	36	the	the	DET
fbem-21435	15	37	increase	increase	NOUN
fbem-21435	15	38	in	in	ADP
fbem-21435	15	39	consumer	consumer	NOUN
fbem-21435	15	40	personalized	personalize	VERB
fbem-21435	15	41	demands	demand	NOUN
fbem-21435	15	42	,	,	PUNCT
fbem-21435	15	43	etc	etc	X
fbem-21435	15	44	.	.	X
fbem-21435	15	45	,	,	PUNCT
fbem-21435	15	46	providing	provide	VERB
fbem-21435	15	47	brands	brand	NOUN
fbem-21435	15	48	with	with	ADP
fbem-21435	15	49	more	more	ADJ
fbem-21435	15	50	possibilities	possibility	NOUN
fbem-21435	15	51	for	for	ADP
fbem-21435	15	52	innovation	innovation	NOUN
fbem-21435	15	53	and	and	CCONJ
fbem-21435	15	54	development.its	development.it	NOUN
fbem-21435	15	55	specific	specific	ADJ
fbem-21435	15	56	structure	structure	NOUN
fbem-21435	15	57	is	be	AUX
fbem-21435	15	58	shown	show	VERB
fbem-21435	15	59	in	in	ADP
fbem-21435	15	60	figure	figure	NOUN
fbem-21435	15	61	1	1	NUM
fbem-21435	15	62	1.4	1.4	NUM
fbem-21435	15	63	.	.	PUNCT
fbem-21435	16	1	advanced	advanced	ADJ
fbem-21435	16	2	brand	brand	NOUN
fbem-21435	16	3	marketing	marketing	NOUN
fbem-21435	16	4	strategies	strategy	NOUN
fbem-21435	16	5	and	and	CCONJ
fbem-21435	16	6	case	case	NOUN
fbem-21435	16	7	analysis	analysis	NOUN
fbem-21435	16	8	in	in	ADP
fbem-21435	16	9	the	the	DET
fbem-21435	16	10	new	new	ADJ
fbem-21435	16	11	consumption	consumption	NOUN
fbem-21435	16	12	era	era	NOUN
fbem-21435	16	13	,	,	PUNCT
fbem-21435	16	14	many	many	ADJ
fbem-21435	16	15	brands	brand	NOUN
fbem-21435	16	16	have	have	AUX
fbem-21435	16	17	achieved	achieve	VERB
fbem-21435	16	18	success	success	NOUN
fbem-21435	16	19	through	through	ADP
fbem-21435	16	20	innovative	innovative	ADJ
fbem-21435	16	21	marketing	marketing	NOUN
fbem-21435	16	22	strategies	strategy	NOUN
fbem-21435	16	23	.	.	PUNCT
fbem-21435	17	1	these	these	DET
fbem-21435	17	2	advanced	advanced	ADJ
fbem-21435	17	3	brand	brand	NOUN
fbem-21435	17	4	marketing	marketing	NOUN
fbem-21435	17	5	strategies	strategy	NOUN
fbem-21435	17	6	include	include	VERB
fbem-21435	17	7	content	content	NOUN
fbem-21435	17	8	marketing	marketing	NOUN
fbem-21435	17	9	,	,	PUNCT
fbem-21435	17	10	social	social	ADJ
fbem-21435	17	11	media	medium	NOUN
fbem-21435	17	12	marketing	marketing	NOUN
fbem-21435	17	13	,	,	PUNCT
fbem-21435	17	14	user	user	NOUN
fbem-21435	17	15	-	-	PUNCT
fbem-21435	17	16	generated	generate	VERB
fbem-21435	17	17	content	content	NOUN
fbem-21435	17	18	marketing	marketing	NOUN
fbem-21435	17	19	,	,	PUNCT
fbem-21435	17	20	cross	cross	ADJ
fbem-21435	17	21	-	-	ADJ
fbem-21435	17	22	industry	industry	ADJ
fbem-21435	17	23	collaboration	collaboration	NOUN
fbem-21435	17	24	marketing	marketing	NOUN
fbem-21435	17	25	,	,	PUNCT
fbem-21435	17	26	etc	etc	X
fbem-21435	17	27	.	.	X
fbem-21435	17	28	analyzing	analyze	VERB
fbem-21435	17	29	these	these	DET
fbem-21435	17	30	successful	successful	ADJ
fbem-21435	17	31	brand	brand	NOUN
fbem-21435	17	32	marketing	marketing	NOUN
fbem-21435	17	33	cases	case	NOUN
fbem-21435	17	34	can	can	AUX
fbem-21435	17	35	deepen	deepen	VERB
fbem-21435	17	36	understanding	understanding	NOUN
fbem-21435	17	37	of	of	ADP
fbem-21435	17	38	the	the	DET
fbem-21435	17	39	best	good	ADJ
fbem-21435	17	40	practices	practice	NOUN
fbem-21435	17	41	in	in	ADP
fbem-21435	17	42	brand	brand	NOUN
fbem-21435	17	43	marketing	marketing	NOUN
fbem-21435	17	44	across	across	ADP
fbem-21435	17	45	different	different	ADJ
fbem-21435	17	46	industries	industry	NOUN
fbem-21435	17	47	and	and	CCONJ
fbem-21435	17	48	draw	draw	VERB
fbem-21435	17	49	lessons	lesson	NOUN
fbem-21435	17	50	from	from	ADP
fbem-21435	17	51	them	they	PRON
fbem-21435	17	52	,	,	PUNCT
fbem-21435	17	53	providing	provide	VERB
fbem-21435	17	54	references	reference	NOUN
fbem-21435	17	55	and	and	CCONJ
fbem-21435	17	56	insights	insight	NOUN
fbem-21435	17	57	for	for	ADP
fbem-21435	17	58	this	this	DET
fbem-21435	17	59	study	study	NOUN
fbem-21435	17	60	.	.	PUNCT
fbem-21435	18	1	the	the	DET
fbem-21435	18	2	above	above	ADJ
fbem-21435	18	3	content	content	NOUN
fbem-21435	18	4	helps	helps	AUX
fbem-21435	18	5	better	well	ADV
fbem-21435	18	6	understand	understand	VERB
fbem-21435	18	7	the	the	DET
fbem-21435	18	8	characteristics	characteristic	NOUN
fbem-21435	18	9	and	and	CCONJ
fbem-21435	18	10	trends	trend	NOUN
fbem-21435	18	11	of	of	ADP
fbem-21435	18	12	the	the	DET
fbem-21435	18	13	new	new	ADJ
fbem-21435	18	14	consumption	consumption	NOUN
fbem-21435	18	15	era	era	NOUN
fbem-21435	18	16	,	,	PUNCT
fbem-21435	18	17	as	as	ADV
fbem-21435	18	18	well	well	ADV
fbem-21435	18	19	as	as	ADP
fbem-21435	18	20	the	the	DET
fbem-21435	18	21	challenges	challenge	NOUN
fbem-21435	18	22	and	and	CCONJ
fbem-21435	18	23	opportunities	opportunity	NOUN
fbem-21435	18	24	faced	face	VERB
fbem-21435	18	25	by	by	ADP
fbem-21435	18	26	brand	brand	NOUN
fbem-21435	18	27	marketing	marketing	NOUN
fbem-21435	18	28	,	,	PUNCT
fbem-21435	18	29	laying	lay	VERB
fbem-21435	18	30	a	a	DET
fbem-21435	18	31	theoretical	theoretical	ADJ
fbem-21435	18	32	foundation	foundation	NOUN
fbem-21435	18	33	for	for	ADP
fbem-21435	18	34	subsequent	subsequent	ADJ
fbem-21435	18	35	research[2	research[2	NOUN
fbem-21435	18	36	]	]	X
fbem-21435	18	37	.	.	PUNCT
fbem-21435	19	1	2	2	X
fbem-21435	19	2	.	.	X
fbem-21435	19	3	analysis	analysis	NOUN
fbem-21435	19	4	of	of	ADP
fbem-21435	19	5	brand	brand	NOUN
fbem-21435	19	6	touchpoints	touchpoint	NOUN
fbem-21435	19	7	this	this	DET
fbem-21435	19	8	chapter	chapter	NOUN
fbem-21435	19	9	conducts	conduct	VERB
fbem-21435	19	10	an	an	DET
fbem-21435	19	11	in	in	ADP
fbem-21435	19	12	-	-	PUNCT
fbem-21435	19	13	depth	depth	NOUN
fbem-21435	19	14	analysis	analysis	NOUN
fbem-21435	19	15	of	of	ADP
fbem-21435	19	16	the	the	DET
fbem-21435	19	17	types	type	NOUN
fbem-21435	19	18	and	and	CCONJ
fbem-21435	19	19	characteristics	characteristic	NOUN
fbem-21435	19	20	of	of	ADP
fbem-21435	19	21	brand	brand	NOUN
fbem-21435	19	22	touchpoints	touchpoint	NOUN
fbem-21435	19	23	,	,	PUNCT
fbem-21435	19	24	consumers	consumer	NOUN
fbem-21435	19	25	'	'	PART
fbem-21435	19	26	brand	brand	NOUN
fbem-21435	19	27	touchpoint	touchpoint	NOUN
fbem-21435	19	28	preferences	preference	NOUN
fbem-21435	19	29	in	in	ADP
fbem-21435	19	30	the	the	DET
fbem-21435	19	31	new	new	ADJ
fbem-21435	19	32	consumption	consumption	NOUN
fbem-21435	19	33	era	era	NOUN
fbem-21435	19	34	,	,	PUNCT
fbem-21435	19	35	and	and	CCONJ
fbem-21435	19	36	the	the	DET
fbem-21435	19	37	impact	impact	NOUN
fbem-21435	19	38	mechanism	mechanism	NOUN
fbem-21435	19	39	of	of	ADP
fbem-21435	19	40	brand	brand	NOUN
fbem-21435	19	41	touchpoints	touchpoint	NOUN
fbem-21435	19	42	on	on	ADP
fbem-21435	19	43	consumer	consumer	NOUN
fbem-21435	19	44	decisions	decision	NOUN
fbem-21435	19	45	.	.	PUNCT
fbem-21435	20	1	the	the	DET
fbem-21435	20	2	aim	aim	NOUN
fbem-21435	20	3	is	be	AUX
fbem-21435	20	4	to	to	PART
fbem-21435	20	5	reveal	reveal	VERB
fbem-21435	20	6	the	the	DET
fbem-21435	20	7	significant	significant	ADJ
fbem-21435	20	8	role	role	NOUN
fbem-21435	20	9	and	and	CCONJ
fbem-21435	20	10	impact	impact	NOUN
fbem-21435	20	11	mechanism	mechanism	NOUN
fbem-21435	20	12	of	of	ADP
fbem-21435	20	13	brand	brand	NOUN
fbem-21435	20	14	touchpoints	touchpoint	NOUN
fbem-21435	20	15	in	in	ADP
fbem-21435	20	16	brand	brand	NOUN
fbem-21435	20	17	marketing	marketing	NOUN
fbem-21435	20	18	.	.	PUNCT
fbem-21435	21	1	211	211	NUM
fbem-21435	21	2	figure	figure	NOUN
fbem-21435	21	3	1	1	NUM
fbem-21435	21	4	.	.	PUNCT
fbem-21435	21	5	new	new	ADJ
fbem-21435	21	6	brand	brand	NOUN
fbem-21435	21	7	marketing	marketing	NOUN
fbem-21435	21	8	strategies	strategy	NOUN
fbem-21435	21	9	2.1	2.1	NUM
fbem-21435	21	10	.	.	PUNCT
fbem-21435	21	11	types	type	NOUN
fbem-21435	21	12	and	and	CCONJ
fbem-21435	21	13	characteristics	characteristic	NOUN
fbem-21435	21	14	of	of	ADP
fbem-21435	21	15	brand	brand	NOUN
fbem-21435	21	16	touchpoints	touchpoint	NOUN
fbem-21435	21	17	brand	brand	NOUN
fbem-21435	21	18	touchpoints	touchpoint	NOUN
fbem-21435	21	19	are	be	AUX
fbem-21435	21	20	crucial	crucial	ADJ
fbem-21435	21	21	nodes	node	NOUN
fbem-21435	21	22	for	for	ADP
fbem-21435	21	23	interaction	interaction	NOUN
fbem-21435	21	24	and	and	CCONJ
fbem-21435	21	25	communication	communication	NOUN
fbem-21435	21	26	between	between	ADP
fbem-21435	21	27	brands	brand	NOUN
fbem-21435	21	28	and	and	CCONJ
fbem-21435	21	29	consumers	consumer	NOUN
fbem-21435	21	30	,	,	PUNCT
fbem-21435	21	31	constituting	constitute	VERB
fbem-21435	21	32	important	important	ADJ
fbem-21435	21	33	aspects	aspect	NOUN
fbem-21435	21	34	of	of	ADP
fbem-21435	21	35	brand	brand	NOUN
fbem-21435	21	36	dissemination	dissemination	NOUN
fbem-21435	21	37	and	and	CCONJ
fbem-21435	21	38	marketing	marketing	NOUN
fbem-21435	21	39	.	.	PUNCT
fbem-21435	22	1	these	these	DET
fbem-21435	22	2	touchpoints	touchpoint	NOUN
fbem-21435	22	3	encompass	encompass	VERB
fbem-21435	22	4	various	various	ADJ
fbem-21435	22	5	types	type	NOUN
fbem-21435	22	6	and	and	CCONJ
fbem-21435	22	7	forms	form	NOUN
fbem-21435	22	8	,	,	PUNCT
fbem-21435	22	9	including	include	VERB
fbem-21435	22	10	traditional	traditional	ADJ
fbem-21435	22	11	media	medium	NOUN
fbem-21435	22	12	advertising	advertising	NOUN
fbem-21435	22	13	,	,	PUNCT
fbem-21435	22	14	digital	digital	ADJ
fbem-21435	22	15	channels	channel	NOUN
fbem-21435	22	16	,	,	PUNCT
fbem-21435	22	17	retail	retail	ADJ
fbem-21435	22	18	environments	environment	NOUN
fbem-21435	22	19	,	,	PUNCT
fbem-21435	22	20	social	social	ADJ
fbem-21435	22	21	platforms	platform	NOUN
fbem-21435	22	22	,	,	PUNCT
fbem-21435	22	23	among	among	ADP
fbem-21435	22	24	others	other	NOUN
fbem-21435	22	25	.	.	PUNCT
fbem-21435	23	1	traditional	traditional	ADJ
fbem-21435	23	2	media	medium	NOUN
fbem-21435	23	3	advertising	advertising	NOUN
fbem-21435	23	4	includes	include	VERB
fbem-21435	23	5	television	television	NOUN
fbem-21435	23	6	,	,	PUNCT
fbem-21435	23	7	radio	radio	NOUN
fbem-21435	23	8	,	,	PUNCT
fbem-21435	23	9	newspapers	newspaper	NOUN
fbem-21435	23	10	,	,	PUNCT
fbem-21435	23	11	magazines	magazine	NOUN
fbem-21435	23	12	,	,	PUNCT
fbem-21435	23	13	etc	etc	X
fbem-21435	23	14	.	.	X
fbem-21435	23	15	,	,	PUNCT
fbem-21435	23	16	while	while	SCONJ
fbem-21435	23	17	digital	digital	ADJ
fbem-21435	23	18	channels	channel	NOUN
fbem-21435	23	19	mainly	mainly	ADV
fbem-21435	23	20	refer	refer	VERB
fbem-21435	23	21	to	to	ADP
fbem-21435	23	22	the	the	DET
fbem-21435	23	23	internet	internet	NOUN
fbem-21435	23	24	and	and	CCONJ
fbem-21435	23	25	mobile	mobile	ADJ
fbem-21435	23	26	applications	application	NOUN
fbem-21435	23	27	.	.	PUNCT
fbem-21435	24	1	retail	retail	ADJ
fbem-21435	24	2	environments	environment	NOUN
fbem-21435	24	3	denote	denote	VERB
fbem-21435	24	4	physical	physical	ADJ
fbem-21435	24	5	stores	store	NOUN
fbem-21435	24	6	or	or	CCONJ
fbem-21435	24	7	online	online	ADJ
fbem-21435	24	8	shopping	shopping	NOUN
fbem-21435	24	9	platforms	platform	NOUN
fbem-21435	24	10	,	,	PUNCT
fbem-21435	24	11	and	and	CCONJ
fbem-21435	24	12	social	social	ADJ
fbem-21435	24	13	platforms	platform	NOUN
fbem-21435	24	14	include	include	VERB
fbem-21435	24	15	microblogs	microblog	NOUN
fbem-21435	24	16	,	,	PUNCT
fbem-21435	24	17	wechat	wechat	NOUN
fbem-21435	24	18	,	,	PUNCT
fbem-21435	24	19	facebook	facebook	PROPN
fbem-21435	24	20	,	,	PUNCT
fbem-21435	24	21	etc	etc	X
fbem-21435	24	22	.	.	X
fbem-21435	24	23	each	each	DET
fbem-21435	24	24	type	type	NOUN
fbem-21435	24	25	of	of	ADP
fbem-21435	24	26	brand	brand	NOUN
fbem-21435	24	27	touchpoint	touchpoint	NOUN
fbem-21435	24	28	possesses	possesse	NOUN
fbem-21435	24	29	unique	unique	ADJ
fbem-21435	24	30	features	feature	NOUN
fbem-21435	24	31	and	and	CCONJ
fbem-21435	24	32	characteristics	characteristic	NOUN
fbem-21435	24	33	.	.	PUNCT
fbem-21435	25	1	for	for	ADP
fbem-21435	25	2	instance	instance	NOUN
fbem-21435	25	3	,	,	PUNCT
fbem-21435	25	4	traditional	traditional	ADJ
fbem-21435	25	5	media	medium	NOUN
fbem-21435	25	6	advertising	advertising	NOUN
fbem-21435	25	7	has	have	VERB
fbem-21435	25	8	relatively	relatively	ADV
fbem-21435	25	9	slower	slow	ADJ
fbem-21435	25	10	dissemination	dissemination	NOUN
fbem-21435	25	11	speed	speed	NOUN
fbem-21435	25	12	but	but	CCONJ
fbem-21435	25	13	broader	broad	ADJ
fbem-21435	25	14	coverage	coverage	NOUN
fbem-21435	25	15	;	;	PUNCT
fbem-21435	25	16	digital	digital	ADJ
fbem-21435	25	17	channels	channel	NOUN
fbem-21435	25	18	exhibit	exhibit	VERB
fbem-21435	25	19	strong	strong	ADJ
fbem-21435	25	20	realtime	realtime	NOUN
fbem-21435	25	21	and	and	CCONJ
fbem-21435	25	22	interactive	interactive	ADJ
fbem-21435	25	23	features	feature	NOUN
fbem-21435	25	24	;	;	PUNCT
fbem-21435	25	25	retail	retail	ADJ
fbem-21435	25	26	environments	environment	NOUN
fbem-21435	25	27	offer	offer	VERB
fbem-21435	25	28	authentic	authentic	ADJ
fbem-21435	25	29	product	product	NOUN
fbem-21435	25	30	displays	display	NOUN
fbem-21435	25	31	and	and	CCONJ
fbem-21435	25	32	trial	trial	NOUN
fbem-21435	25	33	experiences	experience	NOUN
fbem-21435	25	34	;	;	PUNCT
fbem-21435	25	35	while	while	SCONJ
fbem-21435	25	36	social	social	ADJ
fbem-21435	25	37	platforms	platform	NOUN
fbem-21435	25	38	emphasize	emphasize	VERB
fbem-21435	25	39	user	user	NOUN
fbem-21435	25	40	-	-	PUNCT
fbem-21435	25	41	generated	generate	VERB
fbem-21435	25	42	content	content	NOUN
fbem-21435	25	43	and	and	CCONJ
fbem-21435	25	44	social	social	ADJ
fbem-21435	25	45	interaction	interaction	NOUN
fbem-21435	25	46	.	.	PUNCT
fbem-21435	26	1	these	these	DET
fbem-21435	26	2	different	different	ADJ
fbem-21435	26	3	types	type	NOUN
fbem-21435	26	4	of	of	ADP
fbem-21435	26	5	touchpoints	touchpoint	NOUN
fbem-21435	26	6	each	each	PRON
fbem-21435	26	7	have	have	VERB
fbem-21435	26	8	their	their	PRON
fbem-21435	26	9	advantages	advantage	NOUN
fbem-21435	26	10	in	in	ADP
fbem-21435	26	11	brand	brand	NOUN
fbem-21435	26	12	communication	communication	NOUN
fbem-21435	26	13	and	and	CCONJ
fbem-21435	26	14	marketing	marketing	NOUN
fbem-21435	26	15	.	.	PUNCT
fbem-21435	27	1	therefore	therefore	ADV
fbem-21435	27	2	,	,	PUNCT
fbem-21435	27	3	categorizing	categorize	VERB
fbem-21435	27	4	and	and	CCONJ
fbem-21435	27	5	describing	describe	VERB
fbem-21435	27	6	them	they	PRON
fbem-21435	27	7	based	base	VERB
fbem-21435	27	8	on	on	ADP
fbem-21435	27	9	their	their	PRON
fbem-21435	27	10	features	feature	NOUN
fbem-21435	27	11	contributes	contribute	VERB
fbem-21435	27	12	to	to	ADP
fbem-21435	27	13	a	a	DET
fbem-21435	27	14	better	well	ADJ
fbem-21435	27	15	understanding	understanding	NOUN
fbem-21435	27	16	of	of	ADP
fbem-21435	27	17	the	the	DET
fbem-21435	27	18	diversity	diversity	NOUN
fbem-21435	27	19	and	and	CCONJ
fbem-21435	27	20	complexity	complexity	NOUN
fbem-21435	27	21	of	of	ADP
fbem-21435	27	22	brand	brand	NOUN
fbem-21435	27	23	marketing	marketing	NOUN
fbem-21435	27	24	,	,	PUNCT
fbem-21435	27	25	providing	provide	VERB
fbem-21435	27	26	a	a	DET
fbem-21435	27	27	foundation	foundation	NOUN
fbem-21435	27	28	and	and	CCONJ
fbem-21435	27	29	framework	framework	NOUN
fbem-21435	27	30	for	for	ADP
fbem-21435	27	31	subsequent	subsequent	ADJ
fbem-21435	27	32	analysis[3	analysis[3	NOUN
fbem-21435	27	33	]	]	PUNCT
fbem-21435	27	34	.	.	PUNCT
fbem-21435	28	1	2.2	2.2	NUM
fbem-21435	28	2	.	.	PUNCT
fbem-21435	29	1	consumers	consumer	NOUN
fbem-21435	29	2	'	'	PART
fbem-21435	29	3	brand	brand	NOUN
fbem-21435	29	4	touchpoint	touchpoint	NOUN
fbem-21435	29	5	preferences	preference	NOUN
fbem-21435	29	6	in	in	ADP
fbem-21435	29	7	the	the	DET
fbem-21435	29	8	new	new	ADJ
fbem-21435	29	9	consumption	consumption	NOUN
fbem-21435	29	10	era	era	NOUN
fbem-21435	29	11	with	with	ADP
fbem-21435	29	12	the	the	DET
fbem-21435	29	13	rise	rise	NOUN
fbem-21435	29	14	of	of	ADP
fbem-21435	29	15	the	the	DET
fbem-21435	29	16	new	new	ADJ
fbem-21435	29	17	consumption	consumption	NOUN
fbem-21435	29	18	era	era	NOUN
fbem-21435	29	19	,	,	PUNCT
fbem-21435	29	20	consumers	consumer	NOUN
fbem-21435	29	21	'	'	PART
fbem-21435	29	22	brand	brand	NOUN
fbem-21435	29	23	touchpoint	touchpoint	NOUN
fbem-21435	29	24	preferences	preference	NOUN
fbem-21435	29	25	have	have	AUX
fbem-21435	29	26	undergone	undergo	VERB
fbem-21435	29	27	significant	significant	ADJ
fbem-21435	29	28	changes	change	NOUN
fbem-21435	29	29	.	.	PUNCT
fbem-21435	30	1	in	in	ADP
fbem-21435	30	2	this	this	DET
fbem-21435	30	3	digital	digital	ADJ
fbem-21435	30	4	and	and	CCONJ
fbem-21435	30	5	information	information	NOUN
fbem-21435	30	6	age	age	NOUN
fbem-21435	30	7	,	,	PUNCT
fbem-21435	30	8	consumers	consumer	NOUN
fbem-21435	30	9	are	be	AUX
fbem-21435	30	10	more	more	ADV
fbem-21435	30	11	inclined	inclined	ADJ
fbem-21435	30	12	to	to	PART
fbem-21435	30	13	obtain	obtain	VERB
fbem-21435	30	14	information	information	NOUN
fbem-21435	30	15	through	through	ADP
fbem-21435	30	16	digital	digital	ADJ
fbem-21435	30	17	channels	channel	NOUN
fbem-21435	30	18	,	,	PUNCT
fbem-21435	30	19	interact	interact	VERB
fbem-21435	30	20	with	with	ADP
fbem-21435	30	21	brands	brand	NOUN
fbem-21435	30	22	on	on	ADP
fbem-21435	30	23	social	social	ADJ
fbem-21435	30	24	platforms	platform	NOUN
fbem-21435	30	25	,	,	PUNCT
fbem-21435	30	26	and	and	CCONJ
fbem-21435	30	27	rely	rely	VERB
fbem-21435	30	28	on	on	ADP
fbem-21435	30	29	usergenerated	usergenerated	ADJ
fbem-21435	30	30	content	content	NOUN
fbem-21435	30	31	to	to	PART
fbem-21435	30	32	build	build	VERB
fbem-21435	30	33	trust	trust	NOUN
fbem-21435	30	34	.	.	PUNCT
fbem-21435	31	1	compared	compare	VERB
fbem-21435	31	2	to	to	ADP
fbem-21435	31	3	traditional	traditional	ADJ
fbem-21435	31	4	advertising	advertising	NOUN
fbem-21435	31	5	formats	format	NOUN
fbem-21435	31	6	,	,	PUNCT
fbem-21435	31	7	these	these	DET
fbem-21435	31	8	emerging	emerge	VERB
fbem-21435	31	9	touchpoints	touchpoint	NOUN
fbem-21435	31	10	are	be	AUX
fbem-21435	31	11	closer	close	ADJ
fbem-21435	31	12	to	to	ADP
fbem-21435	31	13	consumers	consumer	NOUN
fbem-21435	31	14	'	'	PART
fbem-21435	31	15	lives	life	NOUN
fbem-21435	31	16	and	and	CCONJ
fbem-21435	31	17	needs	need	NOUN
fbem-21435	31	18	,	,	PUNCT
fbem-21435	31	19	more	more	ADV
fbem-21435	31	20	personalized	personalized	ADJ
fbem-21435	31	21	,	,	PUNCT
fbem-21435	31	22	and	and	CCONJ
fbem-21435	31	23	interactive	interactive	ADJ
fbem-21435	31	24	,	,	PUNCT
fbem-21435	31	25	hence	hence	ADV
fbem-21435	31	26	preferred	prefer	VERB
fbem-21435	31	27	by	by	ADP
fbem-21435	31	28	consumers	consumer	NOUN
fbem-21435	31	29	.	.	PUNCT
fbem-21435	32	1	consumers	consumer	NOUN
fbem-21435	32	2	prefer	prefer	VERB
fbem-21435	32	3	obtaining	obtain	VERB
fbem-21435	32	4	information	information	NOUN
fbem-21435	32	5	through	through	ADP
fbem-21435	32	6	digital	digital	ADJ
fbem-21435	32	7	channels	channel	NOUN
fbem-21435	32	8	.	.	PUNCT
fbem-21435	33	1	the	the	DET
fbem-21435	33	2	prevalence	prevalence	NOUN
fbem-21435	33	3	of	of	ADP
fbem-21435	33	4	the	the	DET
fbem-21435	33	5	internet	internet	NOUN
fbem-21435	33	6	allows	allow	VERB
fbem-21435	33	7	consumers	consumer	NOUN
fbem-21435	33	8	to	to	PART
fbem-21435	33	9	access	access	VERB
fbem-21435	33	10	information	information	NOUN
fbem-21435	33	11	about	about	ADP
fbem-21435	33	12	products	product	NOUN
fbem-21435	33	13	and	and	CCONJ
fbem-21435	33	14	services	service	NOUN
fbem-21435	33	15	anytime	anytime	ADV
fbem-21435	33	16	,	,	PUNCT
fbem-21435	33	17	anywhere	anywhere	ADV
fbem-21435	33	18	through	through	ADP
fbem-21435	33	19	search	search	NOUN
fbem-21435	33	20	engines	engine	NOUN
fbem-21435	33	21	,	,	PUNCT
fbem-21435	33	22	websites	website	NOUN
fbem-21435	33	23	,	,	PUNCT
fbem-21435	33	24	applications	application	NOUN
fbem-21435	33	25	,	,	PUNCT
fbem-21435	33	26	etc	etc	X
fbem-21435	33	27	.	.	X
fbem-21435	34	1	they	they	PRON
fbem-21435	34	2	are	be	AUX
fbem-21435	34	3	more	more	ADV
fbem-21435	34	4	willing	willing	ADJ
fbem-21435	34	5	to	to	PART
fbem-21435	34	6	learn	learn	VERB
fbem-21435	34	7	about	about	ADP
fbem-21435	34	8	other	other	ADJ
fbem-21435	34	9	consumers	consumer	NOUN
fbem-21435	34	10	'	'	PART
fbem-21435	34	11	experiences	experience	NOUN
fbem-21435	34	12	and	and	CCONJ
fbem-21435	34	13	evaluations	evaluation	NOUN
fbem-21435	34	14	through	through	ADP
fbem-21435	34	15	online	online	ADJ
fbem-21435	34	16	reviews	review	NOUN
fbem-21435	34	17	,	,	PUNCT
fbem-21435	34	18	product	product	NOUN
fbem-21435	34	19	comparison	comparison	NOUN
fbem-21435	34	20	websites	website	NOUN
fbem-21435	34	21	,	,	PUNCT
fbem-21435	34	22	etc	etc	X
fbem-21435	34	23	.	.	X
fbem-21435	34	24	,	,	PUNCT
fbem-21435	34	25	to	to	PART
fbem-21435	34	26	make	make	VERB
fbem-21435	34	27	more	more	ADV
fbem-21435	34	28	informed	informed	ADJ
fbem-21435	34	29	purchasing	purchasing	NOUN
fbem-21435	34	30	decisions	decision	NOUN
fbem-21435	34	31	.	.	PUNCT
fbem-21435	35	1	interacting	interact	VERB
fbem-21435	35	2	with	with	ADP
fbem-21435	35	3	brands	brand	NOUN
fbem-21435	35	4	on	on	ADP
fbem-21435	35	5	social	social	ADJ
fbem-21435	35	6	platforms	platform	NOUN
fbem-21435	35	7	has	have	AUX
fbem-21435	35	8	become	become	VERB
fbem-21435	35	9	a	a	DET
fbem-21435	35	10	norm	norm	NOUN
fbem-21435	35	11	for	for	ADP
fbem-21435	35	12	consumers	consumer	NOUN
fbem-21435	35	13	.	.	PUNCT
fbem-21435	36	1	social	social	ADJ
fbem-21435	36	2	media	medium	NOUN
fbem-21435	36	3	platforms	platform	NOUN
fbem-21435	36	4	such	such	ADJ
fbem-21435	36	5	as	as	ADP
fbem-21435	36	6	facebook	facebook	PROPN
fbem-21435	36	7	,	,	PUNCT
fbem-21435	36	8	instagram	instagram	PROPN
fbem-21435	36	9	,	,	PUNCT
fbem-21435	36	10	wechat	wechat	NOUN
fbem-21435	36	11	,	,	PUNCT
fbem-21435	36	12	etc	etc	X
fbem-21435	36	13	.	.	X
fbem-21435	36	14	,	,	PUNCT
fbem-21435	36	15	have	have	AUX
fbem-21435	36	16	become	become	VERB
fbem-21435	36	17	part	part	NOUN
fbem-21435	36	18	of	of	ADP
fbem-21435	36	19	people	people	NOUN
fbem-21435	36	20	's	's	PART
fbem-21435	36	21	daily	daily	ADJ
fbem-21435	36	22	lives	life	NOUN
fbem-21435	36	23	.	.	PUNCT
fbem-21435	37	1	consumers	consumer	NOUN
fbem-21435	37	2	are	be	AUX
fbem-21435	37	3	accustomed	accustomed	ADJ
fbem-21435	37	4	to	to	ADP
fbem-21435	37	5	interacting	interact	VERB
fbem-21435	37	6	with	with	ADP
fbem-21435	37	7	brands	brand	NOUN
fbem-21435	37	8	,	,	PUNCT
fbem-21435	37	9	sharing	share	VERB
fbem-21435	37	10	purchasing	purchasing	NOUN
fbem-21435	37	11	experiences	experience	NOUN
fbem-21435	37	12	,	,	PUNCT
fbem-21435	37	13	and	and	CCONJ
fbem-21435	37	14	communicating	communicate	VERB
fbem-21435	37	15	with	with	ADP
fbem-21435	37	16	other	other	ADJ
fbem-21435	37	17	consumers	consumer	NOUN
fbem-21435	37	18	on	on	ADP
fbem-21435	37	19	these	these	DET
fbem-21435	37	20	platforms	platform	NOUN
fbem-21435	37	21	.	.	PUNCT
fbem-21435	38	1	brands	brand	NOUN
fbem-21435	38	2	can	can	AUX
fbem-21435	38	3	better	well	ADV
fbem-21435	38	4	establish	establish	VERB
fbem-21435	38	5	brand	brand	NOUN
fbem-21435	38	6	image	image	NOUN
fbem-21435	38	7	and	and	CCONJ
fbem-21435	38	8	enhance	enhance	VERB
fbem-21435	38	9	brand	brand	NOUN
fbem-21435	38	10	awareness	awareness	NOUN
fbem-21435	38	11	by	by	ADP
fbem-21435	38	12	publishing	publish	VERB
fbem-21435	38	13	content	content	NOUN
fbem-21435	38	14	and	and	CCONJ
fbem-21435	38	15	interacting	interact	VERB
fbem-21435	38	16	with	with	ADP
fbem-21435	38	17	consumers	consumer	NOUN
fbem-21435	38	18	on	on	ADP
fbem-21435	38	19	social	social	ADJ
fbem-21435	38	20	media	medium	NOUN
fbem-21435	38	21	.	.	PUNCT
fbem-21435	39	1	consumers	consumer	NOUN
fbem-21435	39	2	tend	tend	VERB
fbem-21435	39	3	to	to	PART
fbem-21435	39	4	rely	rely	VERB
fbem-21435	39	5	on	on	ADP
fbem-21435	39	6	user	user	NOUN
fbem-21435	39	7	-	-	PUNCT
fbem-21435	39	8	generated	generate	VERB
fbem-21435	39	9	content	content	NOUN
fbem-21435	39	10	for	for	ADP
fbem-21435	39	11	trust	trust	NOUN
fbem-21435	39	12	.	.	PUNCT
fbem-21435	40	1	compared	compare	VERB
fbem-21435	40	2	to	to	ADP
fbem-21435	40	3	brand	brand	NOUN
fbem-21435	40	4	-	-	PUNCT
fbem-21435	40	5	produced	produce	VERB
fbem-21435	40	6	advertisements	advertisement	NOUN
fbem-21435	40	7	and	and	CCONJ
fbem-21435	40	8	promotions	promotion	NOUN
fbem-21435	40	9	,	,	PUNCT
fbem-21435	40	10	user	user	NOUN
fbem-21435	40	11	-	-	PUNCT
fbem-21435	40	12	generated	generate	VERB
fbem-21435	40	13	content	content	NOUN
fbem-21435	40	14	is	be	AUX
fbem-21435	40	15	more	more	ADV
fbem-21435	40	16	authentic	authentic	ADJ
fbem-21435	40	17	and	and	CCONJ
fbem-21435	40	18	credible	credible	ADJ
fbem-21435	40	19	as	as	SCONJ
fbem-21435	40	20	it	it	PRON
fbem-21435	40	21	stems	stem	VERB
fbem-21435	40	22	from	from	ADP
fbem-21435	40	23	the	the	DET
fbem-21435	40	24	genuine	genuine	ADJ
fbem-21435	40	25	experiences	experience	NOUN
fbem-21435	40	26	and	and	CCONJ
fbem-21435	40	27	feelings	feeling	NOUN
fbem-21435	40	28	of	of	ADP
fbem-21435	40	29	ordinary	ordinary	ADJ
fbem-21435	40	30	consumers	consumer	NOUN
fbem-21435	40	31	.	.	PUNCT
fbem-21435	41	1	consumers	consumer	NOUN
fbem-21435	41	2	are	be	AUX
fbem-21435	41	3	more	more	ADV
fbem-21435	41	4	inclined	inclined	ADJ
fbem-21435	41	5	to	to	PART
fbem-21435	41	6	trust	trust	VERB
fbem-21435	41	7	recommendations	recommendation	NOUN
fbem-21435	41	8	and	and	CCONJ
fbem-21435	41	9	suggestions	suggestion	NOUN
fbem-21435	41	10	from	from	ADP
fbem-21435	41	11	other	other	ADJ
fbem-21435	41	12	consumers	consumer	NOUN
fbem-21435	41	13	.	.	PUNCT
fbem-21435	42	1	therefore	therefore	ADV
fbem-21435	42	2	,	,	PUNCT
fbem-21435	42	3	brands	brand	NOUN
fbem-21435	42	4	need	need	VERB
fbem-21435	42	5	to	to	PART
fbem-21435	42	6	value	value	VERB
fbem-21435	42	7	and	and	CCONJ
fbem-21435	42	8	leverage	leverage	NOUN
fbem-21435	42	9	user	user	NOUN
fbem-21435	42	10	-	-	PUNCT
fbem-21435	42	11	generated	generate	VERB
fbem-21435	42	12	content	content	NOUN
fbem-21435	42	13	to	to	PART
fbem-21435	42	14	enhance	enhance	VERB
fbem-21435	42	15	consumer	consumer	NOUN
fbem-21435	42	16	trust	trust	NOUN
fbem-21435	42	17	and	and	CCONJ
fbem-21435	42	18	identification[4	identification[4	NOUN
fbem-21435	42	19	]	]	PUNCT
fbem-21435	42	20	.	.	PUNCT
fbem-21435	43	1	understanding	understand	VERB
fbem-21435	43	2	consumers	consumer	NOUN
fbem-21435	43	3	'	'	PART
fbem-21435	43	4	brand	brand	NOUN
fbem-21435	43	5	touchpoint	touchpoint	NOUN
fbem-21435	43	6	preferences	preference	NOUN
fbem-21435	43	7	is	be	AUX
fbem-21435	43	8	crucial	crucial	ADJ
fbem-21435	43	9	for	for	ADP
fbem-21435	43	10	formulating	formulate	VERB
fbem-21435	43	11	brand	brand	NOUN
fbem-21435	43	12	marketing	marketing	NOUN
fbem-21435	43	13	strategies	strategy	NOUN
fbem-21435	43	14	.	.	PUNCT
fbem-21435	44	1	brands	brand	NOUN
fbem-21435	44	2	need	need	VERB
fbem-21435	44	3	to	to	PART
fbem-21435	44	4	adjust	adjust	VERB
fbem-21435	44	5	marketing	marketing	NOUN
fbem-21435	44	6	strategies	strategy	NOUN
fbem-21435	44	7	based	base	VERB
fbem-21435	44	8	on	on	ADP
fbem-21435	44	9	consumers	consumer	NOUN
fbem-21435	44	10	'	'	PART
fbem-21435	44	11	behavior	behavior	NOUN
fbem-21435	44	12	habits	habit	NOUN
fbem-21435	44	13	and	and	CCONJ
fbem-21435	44	14	preferences	preference	NOUN
fbem-21435	44	15	,	,	PUNCT
fbem-21435	44	16	accurately	accurately	ADV
fbem-21435	44	17	target	target	VERB
fbem-21435	44	18	the	the	DET
fbem-21435	44	19	audience	audience	NOUN
fbem-21435	44	20	,	,	PUNCT
fbem-21435	44	21	select	select	VERB
fbem-21435	44	22	appropriate	appropriate	ADJ
fbem-21435	44	23	brand	brand	NOUN
fbem-21435	44	24	touchpoints	touchpoint	NOUN
fbem-21435	44	25	,	,	PUNCT
fbem-21435	44	26	and	and	CCONJ
fbem-21435	44	27	provide	provide	VERB
fbem-21435	44	28	content	content	NOUN
fbem-21435	44	29	and	and	CCONJ
fbem-21435	44	30	experiences	experience	NOUN
fbem-21435	44	31	that	that	PRON
fbem-21435	44	32	match	match	VERB
fbem-21435	44	33	consumer	consumer	NOUN
fbem-21435	44	34	needs	need	NOUN
fbem-21435	44	35	.	.	PUNCT
fbem-21435	45	1	therefore	therefore	ADV
fbem-21435	45	2	,	,	PUNCT
fbem-21435	45	3	this	this	DET
fbem-21435	45	4	section	section	NOUN
fbem-21435	45	5	will	will	AUX
fbem-21435	45	6	conduct	conduct	VERB
fbem-21435	45	7	an	an	DET
fbem-21435	45	8	in	in	ADP
fbem-21435	45	9	-	-	PUNCT
fbem-21435	45	10	depth	depth	NOUN
fbem-21435	45	11	analysis	analysis	NOUN
fbem-21435	45	12	and	and	CCONJ
fbem-21435	45	13	summary	summary	NOUN
fbem-21435	45	14	of	of	ADP
fbem-21435	45	15	consumers	consumer	NOUN
fbem-21435	45	16	'	'	PART
fbem-21435	45	17	brand	brand	NOUN
fbem-21435	45	18	touchpoint	touchpoint	NOUN
fbem-21435	45	19	preferences	preference	NOUN
fbem-21435	45	20	in	in	ADP
fbem-21435	45	21	the	the	DET
fbem-21435	45	22	new	new	ADJ
fbem-21435	45	23	consumption	consumption	NOUN
fbem-21435	45	24	era	era	NOUN
fbem-21435	45	25	,	,	PUNCT
fbem-21435	45	26	providing	provide	VERB
fbem-21435	45	27	theoretical	theoretical	ADJ
fbem-21435	45	28	support	support	NOUN
fbem-21435	45	29	and	and	CCONJ
fbem-21435	45	30	practical	practical	ADJ
fbem-21435	45	31	guidance	guidance	NOUN
fbem-21435	45	32	for	for	ADP
fbem-21435	45	33	the	the	DET
fbem-21435	45	34	formulation	formulation	NOUN
fbem-21435	45	35	and	and	CCONJ
fbem-21435	45	36	implementation	implementation	NOUN
fbem-21435	45	37	of	of	ADP
fbem-21435	45	38	brand	brand	NOUN
fbem-21435	45	39	marketing	marketing	NOUN
fbem-21435	45	40	strategies	strategy	NOUN
fbem-21435	45	41	.	.	PUNCT
fbem-21435	46	1	2.3	2.3	NUM
fbem-21435	46	2	.	.	PUNCT
fbem-21435	46	3	impact	impact	NOUN
fbem-21435	46	4	mechanism	mechanism	NOUN
fbem-21435	46	5	of	of	ADP
fbem-21435	46	6	brand	brand	NOUN
fbem-21435	46	7	touchpoints	touchpoint	NOUN
fbem-21435	46	8	on	on	ADP
fbem-21435	46	9	consumer	consumer	NOUN
fbem-21435	46	10	decisions	decision	NOUN
fbem-21435	46	11	brand	brand	NOUN
fbem-21435	46	12	touchpoints	touchpoint	NOUN
fbem-21435	46	13	not	not	PART
fbem-21435	46	14	only	only	ADV
fbem-21435	46	15	influence	influence	NOUN
fbem-21435	46	16	consumers	consumer	NOUN
fbem-21435	46	17	'	'	PART
fbem-21435	46	18	brand	brand	NOUN
fbem-21435	46	19	awareness	awareness	NOUN
fbem-21435	46	20	and	and	CCONJ
fbem-21435	46	21	attitudes	attitude	NOUN
fbem-21435	46	22	but	but	CCONJ
fbem-21435	46	23	also	also	ADV
fbem-21435	46	24	directly	directly	ADV
fbem-21435	46	25	affect	affect	VERB
fbem-21435	46	26	their	their	PRON
fbem-21435	46	27	purchasing	purchasing	NOUN
fbem-21435	46	28	decisions	decision	NOUN
fbem-21435	46	29	.	.	PUNCT
fbem-21435	47	1	understanding	understand	VERB
fbem-21435	47	2	the	the	DET
fbem-21435	47	3	impact	impact	NOUN
fbem-21435	47	4	mechanism	mechanism	NOUN
fbem-21435	47	5	of	of	ADP
fbem-21435	47	6	brand	brand	NOUN
fbem-21435	47	7	touchpoints	touchpoint	NOUN
fbem-21435	47	8	on	on	ADP
fbem-21435	47	9	consumer	consumer	NOUN
fbem-21435	47	10	decisions	decision	NOUN
fbem-21435	47	11	helps	help	VERB
fbem-21435	47	12	deepen	deepen	VERB
fbem-21435	47	13	understanding	understanding	NOUN
fbem-21435	47	14	of	of	ADP
fbem-21435	47	15	the	the	DET
fbem-21435	47	16	effectiveness	effectiveness	NOUN
fbem-21435	47	17	and	and	CCONJ
fbem-21435	47	18	impact	impact	NOUN
fbem-21435	47	19	paths	path	NOUN
fbem-21435	47	20	of	of	ADP
fbem-21435	47	21	brand	brand	NOUN
fbem-21435	47	22	marketing	marketing	NOUN
fbem-21435	47	23	.	.	PUNCT
fbem-21435	48	1	this	this	DET
fbem-21435	48	2	section	section	NOUN
fbem-21435	48	3	will	will	AUX
fbem-21435	48	4	analyze	analyze	VERB
fbem-21435	48	5	the	the	DET
fbem-21435	48	6	impact	impact	NOUN
fbem-21435	48	7	mechanism	mechanism	NOUN
fbem-21435	48	8	of	of	ADP
fbem-21435	48	9	brand	brand	NOUN
fbem-21435	48	10	touchpoints	touchpoint	NOUN
fbem-21435	48	11	on	on	ADP
fbem-21435	48	12	consumer	consumer	NOUN
fbem-21435	48	13	decisions	decision	NOUN
fbem-21435	48	14	,	,	PUNCT
fbem-21435	48	15	explore	explore	VERB
fbem-21435	48	16	the	the	DET
fbem-21435	48	17	psychological	psychological	ADJ
fbem-21435	48	18	,	,	PUNCT
fbem-21435	48	19	cognitive	cognitive	ADJ
fbem-21435	48	20	,	,	PUNCT
fbem-21435	48	21	and	and	CCONJ
fbem-21435	48	22	behavioral	behavioral	ADJ
fbem-21435	48	23	factors	factor	NOUN
fbem-21435	48	24	involved	involve	VERB
fbem-21435	48	25	,	,	PUNCT
fbem-21435	48	26	and	and	CCONJ
fbem-21435	48	27	combine	combine	VERB
fbem-21435	48	28	relevant	relevant	ADJ
fbem-21435	48	29	theories	theory	NOUN
fbem-21435	48	30	for	for	ADP
fbem-21435	48	31	explanation	explanation	NOUN
fbem-21435	48	32	and	and	CCONJ
fbem-21435	48	33	discussion	discussion	NOUN
fbem-21435	48	34	.	.	PUNCT
fbem-21435	49	1	by	by	ADP
fbem-21435	49	2	analyzing	analyze	VERB
fbem-21435	49	3	the	the	DET
fbem-21435	49	4	types	type	NOUN
fbem-21435	49	5	and	and	CCONJ
fbem-21435	49	6	characteristics	characteristic	NOUN
fbem-21435	49	7	of	of	ADP
fbem-21435	49	8	brand	brand	NOUN
fbem-21435	49	9	touchpoints	touchpoint	NOUN
fbem-21435	49	10	,	,	PUNCT
fbem-21435	49	11	consumers	consumer	NOUN
fbem-21435	49	12	'	'	PART
fbem-21435	49	13	brand	brand	NOUN
fbem-21435	49	14	touchpoint	touchpoint	NOUN
fbem-21435	49	15	preferences	preference	NOUN
fbem-21435	49	16	in	in	ADP
fbem-21435	49	17	the	the	DET
fbem-21435	49	18	new	new	ADJ
fbem-21435	49	19	consumption	consumption	NOUN
fbem-21435	49	20	era	era	NOUN
fbem-21435	49	21	,	,	PUNCT
fbem-21435	49	22	and	and	CCONJ
fbem-21435	49	23	the	the	DET
fbem-21435	49	24	impact	impact	NOUN
fbem-21435	49	25	mechanism	mechanism	NOUN
fbem-21435	49	26	of	of	ADP
fbem-21435	49	27	brand	brand	NOUN
fbem-21435	49	28	touchpoints	touchpoint	NOUN
fbem-21435	49	29	on	on	ADP
fbem-21435	49	30	consumer	consumer	NOUN
fbem-21435	49	31	decisions	decision	NOUN
fbem-21435	49	32	,	,	PUNCT
fbem-21435	49	33	a	a	DET
fbem-21435	49	34	comprehensive	comprehensive	ADJ
fbem-21435	49	35	understanding	understanding	NOUN
fbem-21435	49	36	of	of	ADP
fbem-21435	49	37	the	the	DET
fbem-21435	49	38	role	role	NOUN
fbem-21435	49	39	and	and	CCONJ
fbem-21435	49	40	impact	impact	NOUN
fbem-21435	49	41	mechanism	mechanism	NOUN
fbem-21435	49	42	of	of	ADP
fbem-21435	49	43	brand	brand	NOUN
fbem-21435	49	44	touchpoints	touchpoint	NOUN
fbem-21435	49	45	in	in	ADP
fbem-21435	49	46	brand	brand	NOUN
fbem-21435	49	47	marketing	marketing	NOUN
fbem-21435	49	48	can	can	AUX
fbem-21435	49	49	be	be	AUX
fbem-21435	49	50	obtained	obtain	VERB
fbem-21435	49	51	.	.	PUNCT
fbem-21435	50	1	this	this	PRON
fbem-21435	50	2	provides	provide	VERB
fbem-21435	50	3	theoretical	theoretical	ADJ
fbem-21435	50	4	support	support	NOUN
fbem-21435	50	5	and	and	CCONJ
fbem-21435	50	6	guidance	guidance	NOUN
fbem-21435	50	7	for	for	ADP
fbem-21435	50	8	the	the	DET
fbem-21435	50	9	formulation	formulation	NOUN
fbem-21435	50	10	212	212	NUM
fbem-21435	50	11	and	and	CCONJ
fbem-21435	50	12	implementation	implementation	NOUN
fbem-21435	50	13	of	of	ADP
fbem-21435	50	14	brand	brand	NOUN
fbem-21435	50	15	marketing	marketing	NOUN
fbem-21435	50	16	strategies.its	strategies.it	NOUN
fbem-21435	50	17	specific	specific	ADJ
fbem-21435	50	18	structure	structure	NOUN
fbem-21435	50	19	is	be	AUX
fbem-21435	50	20	shown	show	VERB
fbem-21435	50	21	in	in	ADP
fbem-21435	50	22	figure	figure	NOUN
fbem-21435	50	23	2	2	NUM
fbem-21435	50	24	figure	figure	NOUN
fbem-21435	50	25	2	2	NUM
fbem-21435	50	26	.	.	PUNCT
fbem-21435	51	1	the	the	DET
fbem-21435	51	2	influence	influence	NOUN
fbem-21435	51	3	mechanism	mechanism	NOUN
fbem-21435	51	4	of	of	ADP
fbem-21435	51	5	consumer	consumer	NOUN
fbem-21435	51	6	decisions	decision	NOUN
fbem-21435	51	7	3	3	NUM
fbem-21435	51	8	.	.	PUNCT
fbem-21435	51	9	innovative	innovative	ADJ
fbem-21435	51	10	paths	path	NOUN
fbem-21435	51	11	of	of	ADP
fbem-21435	51	12	brand	brand	NOUN
fbem-21435	51	13	marketing	marketing	NOUN
fbem-21435	51	14	in	in	ADP
fbem-21435	51	15	the	the	DET
fbem-21435	51	16	new	new	ADJ
fbem-21435	51	17	consumption	consumption	NOUN
fbem-21435	51	18	era	era	NOUN
fbem-21435	51	19	the	the	DET
fbem-21435	51	20	advent	advent	NOUN
fbem-21435	51	21	of	of	ADP
fbem-21435	51	22	the	the	DET
fbem-21435	51	23	new	new	ADJ
fbem-21435	51	24	consumption	consumption	NOUN
fbem-21435	51	25	era	era	NOUN
fbem-21435	51	26	brings	bring	VERB
fbem-21435	51	27	forth	forth	ADP
fbem-21435	51	28	both	both	DET
fbem-21435	51	29	new	new	ADJ
fbem-21435	51	30	challenges	challenge	NOUN
fbem-21435	51	31	and	and	CCONJ
fbem-21435	51	32	opportunities	opportunity	NOUN
fbem-21435	51	33	for	for	ADP
fbem-21435	51	34	brand	brand	NOUN
fbem-21435	51	35	marketing	marketing	NOUN
fbem-21435	51	36	.	.	PUNCT
fbem-21435	52	1	this	this	DET
fbem-21435	52	2	chapter	chapter	NOUN
fbem-21435	52	3	will	will	AUX
fbem-21435	52	4	explore	explore	VERB
fbem-21435	52	5	innovative	innovative	ADJ
fbem-21435	52	6	paths	path	NOUN
fbem-21435	52	7	based	base	VERB
fbem-21435	52	8	on	on	ADP
fbem-21435	52	9	digital	digital	ADJ
fbem-21435	52	10	technology	technology	NOUN
fbem-21435	52	11	,	,	PUNCT
fbem-21435	52	12	social	social	ADJ
fbem-21435	52	13	media	medium	NOUN
fbem-21435	52	14	,	,	PUNCT
fbem-21435	52	15	cross	cross	ADJ
fbem-21435	52	16	-	-	ADJ
fbem-21435	52	17	industry	industry	ADJ
fbem-21435	52	18	collaborations	collaboration	NOUN
fbem-21435	52	19	,	,	PUNCT
fbem-21435	52	20	and	and	CCONJ
fbem-21435	52	21	user	user	NOUN
fbem-21435	52	22	-	-	PUNCT
fbem-21435	52	23	generated	generate	VERB
fbem-21435	52	24	content	content	NOUN
fbem-21435	52	25	to	to	PART
fbem-21435	52	26	address	address	VERB
fbem-21435	52	27	consumer	consumer	NOUN
fbem-21435	52	28	needs	need	NOUN
fbem-21435	52	29	and	and	CCONJ
fbem-21435	52	30	market	market	NOUN
fbem-21435	52	31	changes	change	NOUN
fbem-21435	52	32	,	,	PUNCT
fbem-21435	52	33	enhancing	enhance	VERB
fbem-21435	52	34	the	the	DET
fbem-21435	52	35	effectiveness	effectiveness	NOUN
fbem-21435	52	36	and	and	CCONJ
fbem-21435	52	37	impact	impact	NOUN
fbem-21435	52	38	of	of	ADP
fbem-21435	52	39	brand	brand	NOUN
fbem-21435	52	40	marketing	marketing	NOUN
fbem-21435	52	41	.	.	PUNCT
fbem-21435	53	1	3.1	3.1	NUM
fbem-21435	53	2	.	.	PUNCT
fbem-21435	53	3	innovation	innovation	NOUN
fbem-21435	53	4	in	in	ADP
fbem-21435	53	5	brand	brand	NOUN
fbem-21435	53	6	touchpoints	touchpoint	NOUN
fbem-21435	53	7	based	base	VERB
fbem-21435	53	8	on	on	ADP
fbem-21435	53	9	digital	digital	ADJ
fbem-21435	53	10	technology	technology	NOUN
fbem-21435	53	11	with	with	ADP
fbem-21435	53	12	the	the	DET
fbem-21435	53	13	advancement	advancement	NOUN
fbem-21435	53	14	of	of	ADP
fbem-21435	53	15	digital	digital	ADJ
fbem-21435	53	16	technology	technology	NOUN
fbem-21435	53	17	,	,	PUNCT
fbem-21435	53	18	brands	brand	NOUN
fbem-21435	53	19	have	have	VERB
fbem-21435	53	20	more	more	ADJ
fbem-21435	53	21	opportunities	opportunity	NOUN
fbem-21435	53	22	to	to	PART
fbem-21435	53	23	innovate	innovate	VERB
fbem-21435	53	24	in	in	ADP
fbem-21435	53	25	brand	brand	NOUN
fbem-21435	53	26	touchpoints	touchpoint	NOUN
fbem-21435	53	27	.	.	PUNCT
fbem-21435	54	1	utilizing	utilize	VERB
fbem-21435	54	2	technologies	technology	NOUN
fbem-21435	54	3	such	such	ADJ
fbem-21435	54	4	as	as	ADP
fbem-21435	54	5	the	the	DET
fbem-21435	54	6	internet	internet	NOUN
fbem-21435	54	7	,	,	PUNCT
fbem-21435	54	8	big	big	ADJ
fbem-21435	54	9	data	datum	NOUN
fbem-21435	54	10	,	,	PUNCT
fbem-21435	54	11	and	and	CCONJ
fbem-21435	54	12	artificial	artificial	ADJ
fbem-21435	54	13	intelligence	intelligence	NOUN
fbem-21435	54	14	,	,	PUNCT
fbem-21435	54	15	brands	brand	NOUN
fbem-21435	54	16	can	can	AUX
fbem-21435	54	17	achieve	achieve	VERB
fbem-21435	54	18	deeper	deep	ADJ
fbem-21435	54	19	interaction	interaction	NOUN
fbem-21435	54	20	and	and	CCONJ
fbem-21435	54	21	richer	rich	ADJ
fbem-21435	54	22	experiences	experience	NOUN
fbem-21435	54	23	.	.	PUNCT
fbem-21435	55	1	this	this	DET
fbem-21435	55	2	section	section	NOUN
fbem-21435	55	3	will	will	AUX
fbem-21435	55	4	explore	explore	VERB
fbem-21435	55	5	how	how	SCONJ
fbem-21435	55	6	to	to	PART
fbem-21435	55	7	create	create	VERB
fbem-21435	55	8	engaging	engaging	ADJ
fbem-21435	55	9	and	and	CCONJ
fbem-21435	55	10	immersive	immersive	VERB
fbem-21435	55	11	brand	brand	NOUN
fbem-21435	55	12	touchpoints	touchpoint	NOUN
fbem-21435	55	13	through	through	ADP
fbem-21435	55	14	technologies	technology	NOUN
fbem-21435	55	15	like	like	ADP
fbem-21435	55	16	virtual	virtual	ADJ
fbem-21435	55	17	reality	reality	NOUN
fbem-21435	55	18	(	(	PUNCT
fbem-21435	55	19	vr	vr	NOUN
fbem-21435	55	20	)	)	PUNCT
fbem-21435	55	21	,	,	PUNCT
fbem-21435	55	22	augmented	augment	VERB
fbem-21435	55	23	reality	reality	NOUN
fbem-21435	55	24	(	(	PUNCT
fbem-21435	55	25	ar	ar	NOUN
fbem-21435	55	26	)	)	PUNCT
fbem-21435	55	27	,	,	PUNCT
fbem-21435	55	28	and	and	CCONJ
fbem-21435	55	29	smart	smart	ADJ
fbem-21435	55	30	devices	device	NOUN
fbem-21435	55	31	,	,	PUNCT
fbem-21435	55	32	strengthening	strengthen	VERB
fbem-21435	55	33	the	the	DET
fbem-21435	55	34	connection	connection	NOUN
fbem-21435	55	35	between	between	ADP
fbem-21435	55	36	brands	brand	NOUN
fbem-21435	55	37	and	and	CCONJ
fbem-21435	55	38	consumers	consumer	NOUN
fbem-21435	55	39	.	.	PUNCT
fbem-21435	56	1	vr	vr	PROPN
fbem-21435	56	2	and	and	CCONJ
fbem-21435	56	3	ar	ar	PROPN
fbem-21435	56	4	technologies	technology	NOUN
fbem-21435	56	5	create	create	VERB
fbem-21435	56	6	new	new	ADJ
fbem-21435	56	7	ways	way	NOUN
fbem-21435	56	8	of	of	ADP
fbem-21435	56	9	experiencing	experience	VERB
fbem-21435	56	10	brands	brand	NOUN
fbem-21435	56	11	.	.	PUNCT
fbem-21435	57	1	consumers	consumer	NOUN
fbem-21435	57	2	can	can	AUX
fbem-21435	57	3	immerse	immerse	VERB
fbem-21435	57	4	themselves	themselves	PRON
fbem-21435	57	5	in	in	ADP
fbem-21435	57	6	brand	brand	NOUN
fbem-21435	57	7	products	product	NOUN
fbem-21435	57	8	or	or	CCONJ
fbem-21435	57	9	services	service	NOUN
fbem-21435	57	10	through	through	ADP
fbem-21435	57	11	vr	vr	PROPN
fbem-21435	57	12	technology	technology	NOUN
fbem-21435	57	13	,	,	PUNCT
fbem-21435	57	14	providing	provide	VERB
fbem-21435	57	15	more	more	ADV
fbem-21435	57	16	interactive	interactive	ADJ
fbem-21435	57	17	and	and	CCONJ
fbem-21435	57	18	engaging	engaging	ADJ
fbem-21435	57	19	experiences	experience	NOUN
fbem-21435	57	20	.	.	PUNCT
fbem-21435	58	1	leveraging	leverage	VERB
fbem-21435	58	2	these	these	DET
fbem-21435	58	3	technologies	technology	NOUN
fbem-21435	58	4	,	,	PUNCT
fbem-21435	58	5	brands	brand	NOUN
fbem-21435	58	6	can	can	AUX
fbem-21435	58	7	create	create	VERB
fbem-21435	58	8	unique	unique	ADJ
fbem-21435	58	9	and	and	CCONJ
fbem-21435	58	10	attention	attention	NOUN
fbem-21435	58	11	-	-	PUNCT
fbem-21435	58	12	grabbing	grab	VERB
fbem-21435	58	13	brand	brand	NOUN
fbem-21435	58	14	experiences	experience	NOUN
fbem-21435	58	15	,	,	PUNCT
fbem-21435	58	16	attracting	attract	VERB
fbem-21435	58	17	consumer	consumer	NOUN
fbem-21435	58	18	attention	attention	NOUN
fbem-21435	58	19	and	and	CCONJ
fbem-21435	58	20	enhancing	enhance	VERB
fbem-21435	58	21	brand	brand	NOUN
fbem-21435	58	22	awareness	awareness	NOUN
fbem-21435	58	23	.	.	PUNCT
fbem-21435	59	1	the	the	DET
fbem-21435	59	2	ubiquity	ubiquity	NOUN
fbem-21435	59	3	of	of	ADP
fbem-21435	59	4	smart	smart	ADJ
fbem-21435	59	5	devices	device	NOUN
fbem-21435	59	6	creates	create	VERB
fbem-21435	59	7	more	more	ADV
fbem-21435	59	8	convenient	convenient	ADJ
fbem-21435	59	9	and	and	CCONJ
fbem-21435	59	10	personalized	personalized	ADJ
fbem-21435	59	11	touchpoints	touchpoint	NOUN
fbem-21435	59	12	for	for	ADP
fbem-21435	59	13	brands	brand	NOUN
fbem-21435	59	14	.	.	PUNCT
fbem-21435	60	1	smartphones	smartphone	NOUN
fbem-21435	60	2	,	,	PUNCT
fbem-21435	60	3	smart	smart	ADJ
fbem-21435	60	4	speakers	speaker	NOUN
fbem-21435	60	5	,	,	PUNCT
fbem-21435	60	6	smartwatches	smartwatche	NOUN
fbem-21435	60	7	,	,	PUNCT
fbem-21435	60	8	etc	etc	X
fbem-21435	60	9	.	.	X
fbem-21435	60	10	,	,	PUNCT
fbem-21435	60	11	have	have	AUX
fbem-21435	60	12	become	become	VERB
fbem-21435	60	13	part	part	NOUN
fbem-21435	60	14	of	of	ADP
fbem-21435	60	15	people	people	NOUN
fbem-21435	60	16	's	's	PART
fbem-21435	60	17	daily	daily	ADJ
fbem-21435	60	18	lives	life	NOUN
fbem-21435	60	19	,	,	PUNCT
fbem-21435	60	20	allowing	allow	VERB
fbem-21435	60	21	brands	brand	NOUN
fbem-21435	60	22	to	to	PART
fbem-21435	60	23	establish	establish	VERB
fbem-21435	60	24	closer	close	ADJ
fbem-21435	60	25	connections	connection	NOUN
fbem-21435	60	26	with	with	ADP
fbem-21435	60	27	consumers	consumer	NOUN
fbem-21435	60	28	through	through	ADP
fbem-21435	60	29	these	these	DET
fbem-21435	60	30	devices	device	NOUN
fbem-21435	60	31	.	.	PUNCT
fbem-21435	61	1	for	for	ADP
fbem-21435	61	2	example	example	NOUN
fbem-21435	61	3	,	,	PUNCT
fbem-21435	61	4	through	through	ADP
fbem-21435	61	5	smartphone	smartphone	NOUN
fbem-21435	61	6	applications	application	NOUN
fbem-21435	61	7	or	or	CCONJ
fbem-21435	61	8	voice	voice	NOUN
fbem-21435	61	9	interactions	interaction	NOUN
fbem-21435	61	10	with	with	ADP
fbem-21435	61	11	smart	smart	ADJ
fbem-21435	61	12	speakers	speaker	NOUN
fbem-21435	61	13	,	,	PUNCT
fbem-21435	61	14	brands	brand	NOUN
fbem-21435	61	15	can	can	AUX
fbem-21435	61	16	provide	provide	VERB
fbem-21435	61	17	personalized	personalized	ADJ
fbem-21435	61	18	product	product	NOUN
fbem-21435	61	19	recommendations	recommendation	NOUN
fbem-21435	61	20	,	,	PUNCT
fbem-21435	61	21	customized	customize	VERB
fbem-21435	61	22	service	service	NOUN
fbem-21435	61	23	experiences	experience	NOUN
fbem-21435	61	24	,	,	PUNCT
fbem-21435	61	25	enhancing	enhance	VERB
fbem-21435	61	26	consumer	consumer	NOUN
fbem-21435	61	27	favorability	favorability	NOUN
fbem-21435	61	28	and	and	CCONJ
fbem-21435	61	29	loyalty[5	loyalty[5	NOUN
fbem-21435	61	30	]	]	PUNCT
fbem-21435	61	31	.	.	PUNCT
fbem-21435	62	1	by	by	ADP
fbem-21435	62	2	utilizing	utilize	VERB
fbem-21435	62	3	big	big	ADJ
fbem-21435	62	4	data	datum	NOUN
fbem-21435	62	5	and	and	CCONJ
fbem-21435	62	6	artificial	artificial	ADJ
fbem-21435	62	7	intelligence	intelligence	NOUN
fbem-21435	62	8	technologies	technology	NOUN
fbem-21435	62	9	,	,	PUNCT
fbem-21435	62	10	brands	brand	NOUN
fbem-21435	62	11	can	can	AUX
fbem-21435	62	12	analyze	analyze	VERB
fbem-21435	62	13	consumer	consumer	NOUN
fbem-21435	62	14	behavior	behavior	NOUN
fbem-21435	62	15	and	and	CCONJ
fbem-21435	62	16	preferences	preference	NOUN
fbem-21435	62	17	deeply	deeply	ADV
fbem-21435	62	18	,	,	PUNCT
fbem-21435	62	19	accurately	accurately	ADV
fbem-21435	62	20	target	target	VERB
fbem-21435	62	21	audiences	audience	NOUN
fbem-21435	62	22	,	,	PUNCT
fbem-21435	62	23	personalize	personalize	VERB
fbem-21435	62	24	content	content	NOUN
fbem-21435	62	25	,	,	PUNCT
fbem-21435	62	26	and	and	CCONJ
fbem-21435	62	27	enhance	enhance	VERB
fbem-21435	62	28	interactive	interactive	ADJ
fbem-21435	62	29	experiences	experience	NOUN
fbem-21435	62	30	between	between	ADP
fbem-21435	62	31	brands	brand	NOUN
fbem-21435	62	32	and	and	CCONJ
fbem-21435	62	33	consumers	consumer	NOUN
fbem-21435	62	34	.	.	PUNCT
fbem-21435	63	1	by	by	ADP
fbem-21435	63	2	continuously	continuously	ADV
fbem-21435	63	3	accumulating	accumulate	VERB
fbem-21435	63	4	and	and	CCONJ
fbem-21435	63	5	analyzing	analyze	VERB
fbem-21435	63	6	consumer	consumer	NOUN
fbem-21435	63	7	data	datum	NOUN
fbem-21435	63	8	,	,	PUNCT
fbem-21435	63	9	brands	brand	NOUN
fbem-21435	63	10	can	can	AUX
fbem-21435	63	11	better	well	ADV
fbem-21435	63	12	understand	understand	VERB
fbem-21435	63	13	consumer	consumer	NOUN
fbem-21435	63	14	needs	need	NOUN
fbem-21435	63	15	and	and	CCONJ
fbem-21435	63	16	preferences	preference	NOUN
fbem-21435	63	17	,	,	PUNCT
fbem-21435	63	18	tailor	tailor	NOUN
fbem-21435	63	19	personalized	personalize	VERB
fbem-21435	63	20	marketing	marketing	NOUN
fbem-21435	63	21	solutions	solution	NOUN
fbem-21435	63	22	,	,	PUNCT
fbem-21435	63	23	and	and	CCONJ
fbem-21435	63	24	strengthen	strengthen	VERB
fbem-21435	63	25	emotional	emotional	ADJ
fbem-21435	63	26	connections	connection	NOUN
fbem-21435	63	27	between	between	ADP
fbem-21435	63	28	brands	brand	NOUN
fbem-21435	63	29	and	and	CCONJ
fbem-21435	63	30	consumers	consumer	NOUN
fbem-21435	63	31	.	.	PUNCT
fbem-21435	64	1	3.2	3.2	NUM
fbem-21435	64	2	.	.	PUNCT
fbem-21435	64	3	innovative	innovative	ADJ
fbem-21435	64	4	practices	practice	NOUN
fbem-21435	64	5	and	and	CCONJ
fbem-21435	64	6	effect	effect	VERB
fbem-21435	64	7	analysis	analysis	NOUN
fbem-21435	64	8	of	of	ADP
fbem-21435	64	9	social	social	ADJ
fbem-21435	64	10	media	medium	NOUN
fbem-21435	64	11	marketing	marketing	NOUN
fbem-21435	64	12	in	in	ADP
fbem-21435	64	13	today	today	NOUN
fbem-21435	64	14	's	's	PART
fbem-21435	64	15	digital	digital	ADJ
fbem-21435	64	16	age	age	NOUN
fbem-21435	64	17	,	,	PUNCT
fbem-21435	64	18	social	social	ADJ
fbem-21435	64	19	media	medium	NOUN
fbem-21435	64	20	has	have	AUX
fbem-21435	64	21	become	become	VERB
fbem-21435	64	22	one	one	NUM
fbem-21435	64	23	of	of	ADP
fbem-21435	64	24	the	the	DET
fbem-21435	64	25	core	core	NOUN
fbem-21435	64	26	platforms	platform	NOUN
fbem-21435	64	27	for	for	ADP
fbem-21435	64	28	brand	brand	NOUN
fbem-21435	64	29	marketing	marketing	NOUN
fbem-21435	64	30	.	.	PUNCT
fbem-21435	65	1	through	through	ADP
fbem-21435	65	2	continuous	continuous	ADJ
fbem-21435	65	3	innovation	innovation	NOUN
fbem-21435	65	4	in	in	ADP
fbem-21435	65	5	marketing	marketing	NOUN
fbem-21435	65	6	practices	practice	NOUN
fbem-21435	65	7	,	,	PUNCT
fbem-21435	65	8	brands	brand	NOUN
fbem-21435	65	9	can	can	AUX
fbem-21435	65	10	attract	attract	VERB
fbem-21435	65	11	more	more	ADJ
fbem-21435	65	12	attention	attention	NOUN
fbem-21435	65	13	and	and	CCONJ
fbem-21435	65	14	establish	establish	VERB
fbem-21435	65	15	closer	close	ADJ
fbem-21435	65	16	connections	connection	NOUN
fbem-21435	65	17	with	with	ADP
fbem-21435	65	18	consumers	consumer	NOUN
fbem-21435	65	19	on	on	ADP
fbem-21435	65	20	social	social	ADJ
fbem-21435	65	21	media	medium	NOUN
fbem-21435	65	22	.	.	PUNCT
fbem-21435	66	1	by	by	ADP
fbem-21435	66	2	analyzing	analyze	VERB
fbem-21435	66	3	the	the	DET
fbem-21435	66	4	effects	effect	NOUN
fbem-21435	66	5	of	of	ADP
fbem-21435	66	6	innovative	innovative	ADJ
fbem-21435	66	7	practices	practice	NOUN
fbem-21435	66	8	,	,	PUNCT
fbem-21435	66	9	brands	brand	NOUN
fbem-21435	66	10	can	can	AUX
fbem-21435	66	11	better	well	ADV
fbem-21435	66	12	understand	understand	VERB
fbem-21435	66	13	which	which	DET
fbem-21435	66	14	strategies	strategy	NOUN
fbem-21435	66	15	are	be	AUX
fbem-21435	66	16	more	more	ADV
fbem-21435	66	17	effective	effective	ADJ
fbem-21435	66	18	,	,	PUNCT
fbem-21435	66	19	thus	thus	ADV
fbem-21435	66	20	further	far	ADV
fbem-21435	66	21	optimizing	optimize	VERB
fbem-21435	66	22	their	their	PRON
fbem-21435	66	23	social	social	ADJ
fbem-21435	66	24	media	medium	NOUN
fbem-21435	66	25	marketing	marketing	NOUN
fbem-21435	66	26	strategies	strategy	NOUN
fbem-21435	66	27	,	,	PUNCT
fbem-21435	66	28	increasing	increase	VERB
fbem-21435	66	29	brand	brand	NOUN
fbem-21435	66	30	exposure	exposure	NOUN
fbem-21435	66	31	and	and	CCONJ
fbem-21435	66	32	influence	influence	NOUN
fbem-21435	66	33	.	.	PUNCT
fbem-21435	67	1	3.3	3.3	NUM
fbem-21435	67	2	.	.	PUNCT
fbem-21435	68	1	innovative	innovative	ADJ
fbem-21435	68	2	strategies	strategy	NOUN
fbem-21435	68	3	of	of	ADP
fbem-21435	68	4	cross	cross	ADJ
fbem-21435	68	5	-	-	ADJ
fbem-21435	68	6	industry	industry	ADJ
fbem-21435	68	7	collaboration	collaboration	NOUN
fbem-21435	68	8	and	and	CCONJ
fbem-21435	68	9	experiential	experiential	ADJ
fbem-21435	68	10	marketing	marketing	NOUN
fbem-21435	68	11	cross	cross	ADJ
fbem-21435	68	12	-	-	ADJ
fbem-21435	68	13	industry	industry	ADJ
fbem-21435	68	14	collaboration	collaboration	NOUN
fbem-21435	68	15	stands	stand	VERB
fbem-21435	68	16	out	out	ADP
fbem-21435	68	17	as	as	ADP
fbem-21435	68	18	a	a	DET
fbem-21435	68	19	pivotal	pivotal	ADJ
fbem-21435	68	20	strategy	strategy	NOUN
fbem-21435	68	21	in	in	ADP
fbem-21435	68	22	brand	brand	NOUN
fbem-21435	68	23	marketing	marketing	NOUN
fbem-21435	68	24	,	,	PUNCT
fbem-21435	68	25	offering	offer	VERB
fbem-21435	68	26	brands	brand	NOUN
fbem-21435	68	27	a	a	DET
fbem-21435	68	28	potent	potent	ADJ
fbem-21435	68	29	avenue	avenue	NOUN
fbem-21435	68	30	to	to	PART
fbem-21435	68	31	extend	extend	VERB
fbem-21435	68	32	their	their	PRON
fbem-21435	68	33	influence	influence	NOUN
fbem-21435	68	34	and	and	CCONJ
fbem-21435	68	35	tap	tap	VERB
fbem-21435	68	36	into	into	ADP
fbem-21435	68	37	a	a	DET
fbem-21435	68	38	wider	wide	ADJ
fbem-21435	68	39	audience	audience	NOUN
fbem-21435	68	40	base	base	NOUN
fbem-21435	68	41	.	.	PUNCT
fbem-21435	69	1	by	by	ADP
fbem-21435	69	2	forging	forge	VERB
fbem-21435	69	3	strategic	strategic	ADJ
fbem-21435	69	4	partnerships	partnership	NOUN
fbem-21435	69	5	with	with	ADP
fbem-21435	69	6	entities	entity	NOUN
fbem-21435	69	7	from	from	ADP
fbem-21435	69	8	diverse	diverse	ADJ
fbem-21435	69	9	industries	industry	NOUN
fbem-21435	69	10	or	or	CCONJ
fbem-21435	69	11	domains	domain	NOUN
fbem-21435	69	12	,	,	PUNCT
fbem-21435	69	13	brands	brand	NOUN
fbem-21435	69	14	unlock	unlock	VERB
fbem-21435	69	15	a	a	DET
fbem-21435	69	16	wealth	wealth	NOUN
fbem-21435	69	17	of	of	ADP
fbem-21435	69	18	opportunities	opportunity	NOUN
fbem-21435	69	19	to	to	PART
fbem-21435	69	20	craft	craft	VERB
fbem-21435	69	21	innovative	innovative	ADJ
fbem-21435	69	22	and	and	CCONJ
fbem-21435	69	23	captivating	captivating	ADJ
fbem-21435	69	24	marketing	marketing	NOUN
fbem-21435	69	25	initiatives	initiative	NOUN
fbem-21435	69	26	that	that	PRON
fbem-21435	69	27	resonate	resonate	VERB
fbem-21435	69	28	with	with	ADP
fbem-21435	69	29	consumers	consumer	NOUN
fbem-21435	69	30	across	across	ADP
fbem-21435	69	31	various	various	ADJ
fbem-21435	69	32	demographics	demographic	NOUN
fbem-21435	69	33	.	.	PUNCT
fbem-21435	70	1	collaborating	collaborate	VERB
fbem-21435	70	2	with	with	ADP
fbem-21435	70	3	partners	partner	NOUN
fbem-21435	70	4	from	from	ADP
fbem-21435	70	5	disparate	disparate	ADJ
fbem-21435	70	6	industries	industry	NOUN
fbem-21435	70	7	213	213	NUM
fbem-21435	70	8	injects	inject	VERB
fbem-21435	70	9	a	a	DET
fbem-21435	70	10	fresh	fresh	ADJ
fbem-21435	70	11	perspective	perspective	NOUN
fbem-21435	70	12	and	and	CCONJ
fbem-21435	70	13	diversity	diversity	NOUN
fbem-21435	70	14	into	into	ADP
fbem-21435	70	15	brand	brand	NOUN
fbem-21435	70	16	marketing	marketing	NOUN
fbem-21435	70	17	endeavors	endeavor	NOUN
fbem-21435	70	18	,	,	PUNCT
fbem-21435	70	19	fostering	foster	VERB
fbem-21435	70	20	creativity	creativity	NOUN
fbem-21435	70	21	and	and	CCONJ
fbem-21435	70	22	ingenuity	ingenuity	NOUN
fbem-21435	70	23	.	.	PUNCT
fbem-21435	71	1	through	through	ADP
fbem-21435	71	2	synergistic	synergistic	ADJ
fbem-21435	71	3	efforts	effort	NOUN
fbem-21435	71	4	,	,	PUNCT
fbem-21435	71	5	brands	brand	NOUN
fbem-21435	71	6	can	can	AUX
fbem-21435	71	7	conceptualize	conceptualize	VERB
fbem-21435	71	8	and	and	CCONJ
fbem-21435	71	9	execute	execute	VERB
fbem-21435	71	10	marketing	marketing	NOUN
fbem-21435	71	11	campaigns	campaign	NOUN
fbem-21435	71	12	that	that	PRON
fbem-21435	71	13	transcend	transcend	VERB
fbem-21435	71	14	traditional	traditional	ADJ
fbem-21435	71	15	boundaries	boundary	NOUN
fbem-21435	71	16	,	,	PUNCT
fbem-21435	71	17	leveraging	leverage	VERB
fbem-21435	71	18	the	the	DET
fbem-21435	71	19	unique	unique	ADJ
fbem-21435	71	20	strengths	strength	NOUN
fbem-21435	71	21	and	and	CCONJ
fbem-21435	71	22	assets	asset	NOUN
fbem-21435	71	23	of	of	ADP
fbem-21435	71	24	each	each	DET
fbem-21435	71	25	collaborating	collaborate	VERB
fbem-21435	71	26	entity	entity	NOUN
fbem-21435	71	27	to	to	PART
fbem-21435	71	28	create	create	VERB
fbem-21435	71	29	truly	truly	ADV
fbem-21435	71	30	immersive	immersive	ADJ
fbem-21435	71	31	and	and	CCONJ
fbem-21435	71	32	engaging	engaging	ADJ
fbem-21435	71	33	experiences	experience	NOUN
fbem-21435	71	34	for	for	ADP
fbem-21435	71	35	consumers	consumer	NOUN
fbem-21435	71	36	.	.	PUNCT
fbem-21435	72	1	this	this	DET
fbem-21435	72	2	collaborative	collaborative	ADJ
fbem-21435	72	3	approach	approach	NOUN
fbem-21435	72	4	not	not	PART
fbem-21435	72	5	only	only	ADV
fbem-21435	72	6	sparks	spark	VERB
fbem-21435	72	7	curiosity	curiosity	NOUN
fbem-21435	72	8	and	and	CCONJ
fbem-21435	72	9	interest	interest	NOUN
fbem-21435	72	10	among	among	ADP
fbem-21435	72	11	consumers	consumer	NOUN
fbem-21435	72	12	but	but	CCONJ
fbem-21435	72	13	also	also	ADV
fbem-21435	72	14	encourages	encourage	VERB
fbem-21435	72	15	active	active	ADJ
fbem-21435	72	16	participation	participation	NOUN
fbem-21435	72	17	and	and	CCONJ
fbem-21435	72	18	engagement	engagement	NOUN
fbem-21435	72	19	.	.	PUNCT
fbem-21435	73	1	by	by	ADP
fbem-21435	73	2	pooling	pool	VERB
fbem-21435	73	3	resources	resource	NOUN
fbem-21435	73	4	and	and	CCONJ
fbem-21435	73	5	expertise	expertise	NOUN
fbem-21435	73	6	,	,	PUNCT
fbem-21435	73	7	brands	brand	NOUN
fbem-21435	73	8	can	can	AUX
fbem-21435	73	9	orchestrate	orchestrate	VERB
fbem-21435	73	10	marketing	marketing	NOUN
fbem-21435	73	11	activities	activity	NOUN
fbem-21435	73	12	that	that	PRON
fbem-21435	73	13	are	be	AUX
fbem-21435	73	14	both	both	ADV
fbem-21435	73	15	memorable	memorable	ADJ
fbem-21435	73	16	and	and	CCONJ
fbem-21435	73	17	impactful	impactful	ADJ
fbem-21435	73	18	,	,	PUNCT
fbem-21435	73	19	enticing	entice	VERB
fbem-21435	73	20	consumers	consumer	NOUN
fbem-21435	73	21	to	to	PART
fbem-21435	73	22	actively	actively	ADV
fbem-21435	73	23	participate	participate	VERB
fbem-21435	73	24	and	and	CCONJ
fbem-21435	73	25	invest	invest	VERB
fbem-21435	73	26	in	in	ADP
fbem-21435	73	27	the	the	DET
fbem-21435	73	28	brand	brand	NOUN
fbem-21435	73	29	narrative[6	narrative[6	PROPN
fbem-21435	73	30	]	]	PUNCT
fbem-21435	73	31	.	.	PUNCT
fbem-21435	74	1	furthermore	furthermore	ADV
fbem-21435	74	2	,	,	PUNCT
fbem-21435	74	3	cross	cross	ADJ
fbem-21435	74	4	-	-	ADJ
fbem-21435	74	5	industry	industry	ADJ
fbem-21435	74	6	collaboration	collaboration	NOUN
fbem-21435	74	7	opens	open	VERB
fbem-21435	74	8	doors	door	NOUN
fbem-21435	74	9	to	to	ADP
fbem-21435	74	10	a	a	DET
fbem-21435	74	11	plethora	plethora	NOUN
fbem-21435	74	12	of	of	ADP
fbem-21435	74	13	exposure	exposure	NOUN
fbem-21435	74	14	opportunities	opportunity	NOUN
fbem-21435	74	15	for	for	ADP
fbem-21435	74	16	brands	brand	NOUN
fbem-21435	74	17	.	.	PUNCT
fbem-21435	75	1	by	by	ADP
fbem-21435	75	2	tapping	tap	VERB
fbem-21435	75	3	into	into	ADP
fbem-21435	75	4	the	the	DET
fbem-21435	75	5	existing	exist	VERB
fbem-21435	75	6	audience	audience	NOUN
fbem-21435	75	7	bases	basis	NOUN
fbem-21435	75	8	of	of	ADP
fbem-21435	75	9	partner	partner	NOUN
fbem-21435	75	10	entities	entity	NOUN
fbem-21435	75	11	,	,	PUNCT
fbem-21435	75	12	brands	brand	NOUN
fbem-21435	75	13	can	can	AUX
fbem-21435	75	14	amplify	amplify	VERB
fbem-21435	75	15	their	their	PRON
fbem-21435	75	16	reach	reach	NOUN
fbem-21435	75	17	and	and	CCONJ
fbem-21435	75	18	visibility	visibility	NOUN
fbem-21435	75	19	,	,	PUNCT
fbem-21435	75	20	gaining	gain	VERB
fbem-21435	75	21	access	access	NOUN
fbem-21435	75	22	to	to	ADP
fbem-21435	75	23	previously	previously	ADV
fbem-21435	75	24	untapped	untapped	ADJ
fbem-21435	75	25	consumer	consumer	NOUN
fbem-21435	75	26	segments	segment	NOUN
fbem-21435	75	27	.	.	PUNCT
fbem-21435	76	1	this	this	DET
fbem-21435	76	2	expanded	expand	VERB
fbem-21435	76	3	exposure	exposure	NOUN
fbem-21435	76	4	not	not	PART
fbem-21435	76	5	only	only	ADV
fbem-21435	76	6	bolsters	bolster	VERB
fbem-21435	76	7	brand	brand	NOUN
fbem-21435	76	8	awareness	awareness	NOUN
fbem-21435	76	9	but	but	CCONJ
fbem-21435	76	10	also	also	ADV
fbem-21435	76	11	enhances	enhance	VERB
fbem-21435	76	12	brand	brand	NOUN
fbem-21435	76	13	influence	influence	NOUN
fbem-21435	76	14	,	,	PUNCT
fbem-21435	76	15	as	as	SCONJ
fbem-21435	76	16	consumers	consumer	NOUN
fbem-21435	76	17	are	be	AUX
fbem-21435	76	18	introduced	introduce	VERB
fbem-21435	76	19	to	to	ADP
fbem-21435	76	20	the	the	DET
fbem-21435	76	21	brand	brand	NOUN
fbem-21435	76	22	through	through	ADP
fbem-21435	76	23	trusted	trust	VERB
fbem-21435	76	24	and	and	CCONJ
fbem-21435	76	25	familiar	familiar	ADJ
fbem-21435	76	26	channels	channel	NOUN
fbem-21435	76	27	.	.	PUNCT
fbem-21435	77	1	in	in	ADP
fbem-21435	77	2	essence	essence	NOUN
fbem-21435	77	3	,	,	PUNCT
fbem-21435	77	4	cross	cross	ADJ
fbem-21435	77	5	-	-	ADJ
fbem-21435	77	6	industry	industry	ADJ
fbem-21435	77	7	collaboration	collaboration	NOUN
fbem-21435	77	8	represents	represent	VERB
fbem-21435	77	9	a	a	DET
fbem-21435	77	10	dynamic	dynamic	ADJ
fbem-21435	77	11	and	and	CCONJ
fbem-21435	77	12	forward	forward	ADV
fbem-21435	77	13	-	-	PUNCT
fbem-21435	77	14	thinking	think	VERB
fbem-21435	77	15	approach	approach	NOUN
fbem-21435	77	16	to	to	ADP
fbem-21435	77	17	brand	brand	NOUN
fbem-21435	77	18	marketing	marketing	NOUN
fbem-21435	77	19	,	,	PUNCT
fbem-21435	77	20	offering	offer	VERB
fbem-21435	77	21	brands	brand	NOUN
fbem-21435	77	22	a	a	DET
fbem-21435	77	23	pathway	pathway	NOUN
fbem-21435	77	24	to	to	ADP
fbem-21435	77	25	innovation	innovation	NOUN
fbem-21435	77	26	and	and	CCONJ
fbem-21435	77	27	growth	growth	NOUN
fbem-21435	77	28	.	.	PUNCT
fbem-21435	78	1	by	by	ADP
fbem-21435	78	2	embracing	embrace	VERB
fbem-21435	78	3	collaboration	collaboration	NOUN
fbem-21435	78	4	as	as	ADP
fbem-21435	78	5	a	a	DET
fbem-21435	78	6	cornerstone	cornerstone	NOUN
fbem-21435	78	7	of	of	ADP
fbem-21435	78	8	their	their	PRON
fbem-21435	78	9	marketing	marketing	NOUN
fbem-21435	78	10	strategy	strategy	NOUN
fbem-21435	78	11	,	,	PUNCT
fbem-21435	78	12	brands	brand	NOUN
fbem-21435	78	13	can	can	AUX
fbem-21435	78	14	harness	harness	VERB
fbem-21435	78	15	the	the	DET
fbem-21435	78	16	collective	collective	ADJ
fbem-21435	78	17	creativity	creativity	NOUN
fbem-21435	78	18	and	and	CCONJ
fbem-21435	78	19	resources	resource	NOUN
fbem-21435	78	20	of	of	ADP
fbem-21435	78	21	diverse	diverse	ADJ
fbem-21435	78	22	partners	partner	NOUN
fbem-21435	78	23	,	,	PUNCT
fbem-21435	78	24	elevating	elevate	VERB
fbem-21435	78	25	their	their	PRON
fbem-21435	78	26	brand	brand	NOUN
fbem-21435	78	27	presence	presence	NOUN
fbem-21435	78	28	and	and	CCONJ
fbem-21435	78	29	relevance	relevance	NOUN
fbem-21435	78	30	in	in	ADP
fbem-21435	78	31	the	the	DET
fbem-21435	78	32	marketplace	marketplace	NOUN
fbem-21435	78	33	.	.	PUNCT
fbem-21435	79	1	3.4	3.4	NUM
fbem-21435	79	2	.	.	PUNCT
fbem-21435	79	3	innovative	innovative	ADJ
fbem-21435	79	4	model	model	NOUN
fbem-21435	79	5	of	of	ADP
fbem-21435	79	6	user	user	NOUN
fbem-21435	79	7	-	-	PUNCT
fbem-21435	79	8	generated	generate	VERB
fbem-21435	79	9	content	content	NOUN
fbem-21435	79	10	and	and	CCONJ
fbem-21435	79	11	co	co	NOUN
fbem-21435	79	12	-	-	NOUN
fbem-21435	79	13	creation	creation	NOUN
fbem-21435	79	14	with	with	ADP
fbem-21435	79	15	brands	brand	NOUN
fbem-21435	79	16	the	the	DET
fbem-21435	79	17	surge	surge	NOUN
fbem-21435	79	18	of	of	ADP
fbem-21435	79	19	user	user	NOUN
fbem-21435	79	20	-	-	PUNCT
fbem-21435	79	21	generated	generate	VERB
fbem-21435	79	22	content	content	NOUN
fbem-21435	79	23	(	(	PUNCT
fbem-21435	79	24	ugc	ugc	PROPN
fbem-21435	79	25	)	)	PUNCT
fbem-21435	79	26	marks	mark	VERB
fbem-21435	79	27	a	a	DET
fbem-21435	79	28	significant	significant	ADJ
fbem-21435	79	29	trend	trend	NOUN
fbem-21435	79	30	in	in	ADP
fbem-21435	79	31	contemporary	contemporary	ADJ
fbem-21435	79	32	brand	brand	NOUN
fbem-21435	79	33	marketing	marketing	NOUN
fbem-21435	79	34	strategies	strategy	NOUN
fbem-21435	79	35	.	.	PUNCT
fbem-21435	80	1	brands	brand	NOUN
fbem-21435	80	2	are	be	AUX
fbem-21435	80	3	increasingly	increasingly	ADV
fbem-21435	80	4	leveraging	leverage	VERB
fbem-21435	80	5	the	the	DET
fbem-21435	80	6	power	power	NOUN
fbem-21435	80	7	of	of	ADP
fbem-21435	80	8	their	their	PRON
fbem-21435	80	9	user	user	NOUN
fbem-21435	80	10	base	base	NOUN
fbem-21435	80	11	to	to	PART
fbem-21435	80	12	create	create	VERB
fbem-21435	80	13	,	,	PUNCT
fbem-21435	80	14	share	share	NOUN
fbem-21435	80	15	,	,	PUNCT
fbem-21435	80	16	and	and	CCONJ
fbem-21435	80	17	amplify	amplify	VERB
fbem-21435	80	18	content	content	NOUN
fbem-21435	80	19	directly	directly	ADV
fbem-21435	80	20	related	relate	VERB
fbem-21435	80	21	to	to	ADP
fbem-21435	80	22	their	their	PRON
fbem-21435	80	23	brand	brand	NOUN
fbem-21435	80	24	,	,	PUNCT
fbem-21435	80	25	fostering	foster	VERB
fbem-21435	80	26	a	a	DET
fbem-21435	80	27	sense	sense	NOUN
fbem-21435	80	28	of	of	ADP
fbem-21435	80	29	authenticity	authenticity	NOUN
fbem-21435	80	30	and	and	CCONJ
fbem-21435	80	31	intimacy	intimacy	NOUN
fbem-21435	80	32	unparalleled	unparalleled	ADJ
fbem-21435	80	33	by	by	ADP
fbem-21435	80	34	traditional	traditional	ADJ
fbem-21435	80	35	marketing	marketing	NOUN
fbem-21435	80	36	methods	method	NOUN
fbem-21435	80	37	.	.	PUNCT
fbem-21435	81	1	by	by	ADP
fbem-21435	81	2	actively	actively	ADV
fbem-21435	81	3	encouraging	encourage	VERB
fbem-21435	81	4	and	and	CCONJ
fbem-21435	81	5	guiding	guide	VERB
fbem-21435	81	6	users	user	NOUN
fbem-21435	81	7	to	to	PART
fbem-21435	81	8	generate	generate	VERB
fbem-21435	81	9	content	content	NOUN
fbem-21435	81	10	,	,	PUNCT
fbem-21435	81	11	brands	brand	NOUN
fbem-21435	81	12	initiate	initiate	VERB
fbem-21435	81	13	a	a	DET
fbem-21435	81	14	collaborative	collaborative	ADJ
fbem-21435	81	15	process	process	NOUN
fbem-21435	81	16	where	where	SCONJ
fbem-21435	81	17	consumers	consumer	NOUN
fbem-21435	81	18	become	become	VERB
fbem-21435	81	19	active	active	ADJ
fbem-21435	81	20	participants	participant	NOUN
fbem-21435	81	21	in	in	ADP
fbem-21435	81	22	shaping	shape	VERB
fbem-21435	81	23	the	the	DET
fbem-21435	81	24	brand	brand	NOUN
fbem-21435	81	25	narrative	narrative	NOUN
fbem-21435	81	26	.	.	PUNCT
fbem-21435	82	1	this	this	DET
fbem-21435	82	2	co	co	NOUN
fbem-21435	82	3	-	-	NOUN
fbem-21435	82	4	creation	creation	NOUN
fbem-21435	82	5	of	of	ADP
fbem-21435	82	6	content	content	NOUN
fbem-21435	82	7	not	not	PART
fbem-21435	82	8	only	only	ADV
fbem-21435	82	9	bolsters	bolster	VERB
fbem-21435	82	10	brand	brand	NOUN
fbem-21435	82	11	visibility	visibility	NOUN
fbem-21435	82	12	but	but	CCONJ
fbem-21435	82	13	also	also	ADV
fbem-21435	82	14	imbues	imbue	VERB
fbem-21435	82	15	the	the	DET
fbem-21435	82	16	brand	brand	NOUN
fbem-21435	82	17	with	with	ADP
fbem-21435	82	18	a	a	DET
fbem-21435	82	19	sense	sense	NOUN
fbem-21435	82	20	of	of	ADP
fbem-21435	82	21	genuineness	genuineness	NOUN
fbem-21435	82	22	and	and	CCONJ
fbem-21435	82	23	relatability	relatability	NOUN
fbem-21435	82	24	,	,	PUNCT
fbem-21435	82	25	resonating	resonate	VERB
fbem-21435	82	26	deeply	deeply	ADV
fbem-21435	82	27	with	with	ADP
fbem-21435	82	28	consumers	consumer	NOUN
fbem-21435	82	29	on	on	ADP
fbem-21435	82	30	a	a	DET
fbem-21435	82	31	personal	personal	ADJ
fbem-21435	82	32	level	level	NOUN
fbem-21435	82	33	.	.	PUNCT
fbem-21435	83	1	the	the	DET
fbem-21435	83	2	multifaceted	multifaceted	ADJ
fbem-21435	83	3	benefits	benefit	NOUN
fbem-21435	83	4	of	of	ADP
fbem-21435	83	5	user	user	NOUN
fbem-21435	83	6	-	-	PUNCT
fbem-21435	83	7	generated	generate	VERB
fbem-21435	83	8	content	content	NOUN
fbem-21435	83	9	extend	extend	VERB
fbem-21435	83	10	beyond	beyond	ADP
fbem-21435	83	11	mere	mere	ADJ
fbem-21435	83	12	brand	brand	NOUN
fbem-21435	83	13	exposure	exposure	NOUN
fbem-21435	83	14	.	.	PUNCT
fbem-21435	84	1	it	it	PRON
fbem-21435	84	2	serves	serve	VERB
fbem-21435	84	3	as	as	ADP
fbem-21435	84	4	a	a	DET
fbem-21435	84	5	catalyst	catalyst	NOUN
fbem-21435	84	6	for	for	ADP
fbem-21435	84	7	organic	organic	ADJ
fbem-21435	84	8	word	word	NOUN
fbem-21435	84	9	-	-	PUNCT
fbem-21435	84	10	of	of	ADP
fbem-21435	84	11	-	-	PUNCT
fbem-21435	84	12	mouth	mouth	NOUN
fbem-21435	84	13	promotion	promotion	NOUN
fbem-21435	84	14	,	,	PUNCT
fbem-21435	84	15	as	as	SCONJ
fbem-21435	84	16	consumers	consumer	NOUN
fbem-21435	84	17	are	be	AUX
fbem-21435	84	18	more	more	ADV
fbem-21435	84	19	likely	likely	ADJ
fbem-21435	84	20	to	to	PART
fbem-21435	84	21	trust	trust	VERB
fbem-21435	84	22	recommendations	recommendation	NOUN
fbem-21435	84	23	and	and	CCONJ
fbem-21435	84	24	endorsements	endorsement	NOUN
fbem-21435	84	25	from	from	ADP
fbem-21435	84	26	their	their	PRON
fbem-21435	84	27	peers	peer	NOUN
fbem-21435	84	28	over	over	ADP
fbem-21435	84	29	conventional	conventional	ADJ
fbem-21435	84	30	advertising	advertising	NOUN
fbem-21435	84	31	messages	message	NOUN
fbem-21435	84	32	.	.	PUNCT
fbem-21435	85	1	additionally	additionally	ADV
fbem-21435	85	2	,	,	PUNCT
fbem-21435	85	3	user	user	NOUN
fbem-21435	85	4	-	-	PUNCT
fbem-21435	85	5	generated	generate	VERB
fbem-21435	85	6	content	content	NOUN
fbem-21435	85	7	acts	act	VERB
fbem-21435	85	8	as	as	ADP
fbem-21435	85	9	a	a	DET
fbem-21435	85	10	conduit	conduit	NOUN
fbem-21435	85	11	for	for	ADP
fbem-21435	85	12	fostering	foster	VERB
fbem-21435	85	13	social	social	ADJ
fbem-21435	85	14	influence	influence	NOUN
fbem-21435	85	15	,	,	PUNCT
fbem-21435	85	16	as	as	SCONJ
fbem-21435	85	17	consumers	consumer	NOUN
fbem-21435	85	18	feel	feel	VERB
fbem-21435	85	19	empowered	empower	VERB
fbem-21435	85	20	and	and	CCONJ
fbem-21435	85	21	valued	value	VERB
fbem-21435	85	22	when	when	SCONJ
fbem-21435	85	23	their	their	PRON
fbem-21435	85	24	contributions	contribution	NOUN
fbem-21435	85	25	are	be	AUX
fbem-21435	85	26	acknowledged	acknowledge	VERB
fbem-21435	85	27	and	and	CCONJ
fbem-21435	85	28	shared	share	VERB
fbem-21435	85	29	by	by	ADP
fbem-21435	85	30	the	the	DET
fbem-21435	85	31	brand	brand	NOUN
fbem-21435	85	32	.	.	PUNCT
fbem-21435	86	1	moreover	moreover	ADV
fbem-21435	86	2	,	,	PUNCT
fbem-21435	86	3	user	user	NOUN
fbem-21435	86	4	-	-	PUNCT
fbem-21435	86	5	generated	generate	VERB
fbem-21435	86	6	content	content	NOUN
fbem-21435	86	7	facilitates	facilitate	VERB
fbem-21435	86	8	meaningful	meaningful	ADJ
fbem-21435	86	9	interaction	interaction	NOUN
fbem-21435	86	10	and	and	CCONJ
fbem-21435	86	11	dialogue	dialogue	NOUN
fbem-21435	86	12	between	between	ADP
fbem-21435	86	13	brands	brand	NOUN
fbem-21435	86	14	and	and	CCONJ
fbem-21435	86	15	consumers	consumer	NOUN
fbem-21435	86	16	,	,	PUNCT
fbem-21435	86	17	nurturing	nurture	VERB
fbem-21435	86	18	a	a	DET
fbem-21435	86	19	sense	sense	NOUN
fbem-21435	86	20	of	of	ADP
fbem-21435	86	21	community	community	NOUN
fbem-21435	86	22	and	and	CCONJ
fbem-21435	86	23	trust	trust	NOUN
fbem-21435	86	24	.	.	PUNCT
fbem-21435	87	1	through	through	ADP
fbem-21435	87	2	likes	like	NOUN
fbem-21435	87	3	,	,	PUNCT
fbem-21435	87	4	comments	comment	NOUN
fbem-21435	87	5	,	,	PUNCT
fbem-21435	87	6	and	and	CCONJ
fbem-21435	87	7	shares	share	NOUN
fbem-21435	87	8	,	,	PUNCT
fbem-21435	87	9	users	user	NOUN
fbem-21435	87	10	actively	actively	ADV
fbem-21435	87	11	engage	engage	VERB
fbem-21435	87	12	with	with	ADP
fbem-21435	87	13	brandgenerated	brandgenerate	VERB
fbem-21435	87	14	content	content	NOUN
fbem-21435	87	15	,	,	PUNCT
fbem-21435	87	16	fostering	foster	VERB
fbem-21435	87	17	a	a	DET
fbem-21435	87	18	sense	sense	NOUN
fbem-21435	87	19	of	of	ADP
fbem-21435	87	20	belonging	belonging	NOUN
fbem-21435	87	21	and	and	CCONJ
fbem-21435	87	22	loyalty	loyalty	NOUN
fbem-21435	87	23	.	.	PUNCT
fbem-21435	88	1	this	this	DET
fbem-21435	88	2	reciprocal	reciprocal	ADJ
fbem-21435	88	3	exchange	exchange	NOUN
fbem-21435	88	4	fosters	foster	VERB
fbem-21435	88	5	a	a	DET
fbem-21435	88	6	symbiotic	symbiotic	ADJ
fbem-21435	88	7	relationship	relationship	NOUN
fbem-21435	88	8	between	between	ADP
fbem-21435	88	9	brands	brand	NOUN
fbem-21435	88	10	and	and	CCONJ
fbem-21435	88	11	consumers	consumer	NOUN
fbem-21435	88	12	,	,	PUNCT
fbem-21435	88	13	wherein	wherein	SCONJ
fbem-21435	88	14	both	both	DET
fbem-21435	88	15	parties	party	NOUN
fbem-21435	88	16	benefit	benefit	VERB
fbem-21435	88	17	from	from	ADP
fbem-21435	88	18	mutual	mutual	ADJ
fbem-21435	88	19	engagement	engagement	NOUN
fbem-21435	88	20	and	and	CCONJ
fbem-21435	88	21	collaboration	collaboration	NOUN
fbem-21435	88	22	.	.	PUNCT
fbem-21435	89	1	in	in	ADP
fbem-21435	89	2	essence	essence	NOUN
fbem-21435	89	3	,	,	PUNCT
fbem-21435	89	4	user	user	NOUN
fbem-21435	89	5	-	-	PUNCT
fbem-21435	89	6	generated	generate	VERB
fbem-21435	89	7	content	content	NOUN
fbem-21435	89	8	emerges	emerge	VERB
fbem-21435	89	9	as	as	ADP
fbem-21435	89	10	a	a	DET
fbem-21435	89	11	potent	potent	ADJ
fbem-21435	89	12	tool	tool	NOUN
fbem-21435	89	13	for	for	ADP
fbem-21435	89	14	brands	brand	NOUN
fbem-21435	89	15	to	to	PART
fbem-21435	89	16	not	not	PART
fbem-21435	89	17	only	only	ADV
fbem-21435	89	18	augment	augment	VERB
fbem-21435	89	19	their	their	PRON
fbem-21435	89	20	online	online	ADJ
fbem-21435	89	21	presence	presence	NOUN
fbem-21435	89	22	but	but	CCONJ
fbem-21435	89	23	also	also	ADV
fbem-21435	89	24	cultivate	cultivate	VERB
fbem-21435	89	25	a	a	DET
fbem-21435	89	26	loyal	loyal	ADJ
fbem-21435	89	27	and	and	CCONJ
fbem-21435	89	28	engaged	engaged	ADJ
fbem-21435	89	29	consumer	consumer	NOUN
fbem-21435	89	30	base	base	NOUN
fbem-21435	89	31	.	.	PUNCT
fbem-21435	90	1	by	by	ADP
fbem-21435	90	2	embracing	embrace	VERB
fbem-21435	90	3	the	the	DET
fbem-21435	90	4	authenticity	authenticity	NOUN
fbem-21435	90	5	and	and	CCONJ
fbem-21435	90	6	spontaneity	spontaneity	NOUN
fbem-21435	90	7	inherent	inherent	ADJ
fbem-21435	90	8	in	in	ADP
fbem-21435	90	9	user	user	NOUN
fbem-21435	90	10	-	-	PUNCT
fbem-21435	90	11	generated	generate	VERB
fbem-21435	90	12	content	content	NOUN
fbem-21435	90	13	,	,	PUNCT
fbem-21435	90	14	brands	brand	NOUN
fbem-21435	90	15	can	can	AUX
fbem-21435	90	16	forge	forge	VERB
fbem-21435	90	17	stronger	strong	ADJ
fbem-21435	90	18	connections	connection	NOUN
fbem-21435	90	19	with	with	ADP
fbem-21435	90	20	their	their	PRON
fbem-21435	90	21	audience	audience	NOUN
fbem-21435	90	22	,	,	PUNCT
fbem-21435	90	23	driving	drive	VERB
fbem-21435	90	24	brand	brand	NOUN
fbem-21435	90	25	advocacy	advocacy	NOUN
fbem-21435	90	26	and	and	CCONJ
fbem-21435	90	27	loyalty	loyalty	NOUN
fbem-21435	90	28	in	in	ADP
fbem-21435	90	29	the	the	DET
fbem-21435	90	30	digital	digital	ADJ
fbem-21435	90	31	age	age	NOUN
fbem-21435	90	32	.	.	PUNCT
fbem-21435	91	1	4	4	X
fbem-21435	91	2	.	.	X
fbem-21435	91	3	future	future	ADJ
fbem-21435	91	4	trends	trend	NOUN
fbem-21435	91	5	of	of	ADP
fbem-21435	91	6	brand	brand	NOUN
fbem-21435	91	7	marketing	marketing	NOUN
fbem-21435	91	8	in	in	ADP
fbem-21435	91	9	the	the	DET
fbem-21435	91	10	new	new	ADJ
fbem-21435	91	11	consumption	consumption	NOUN
fbem-21435	91	12	era	era	NOUN
fbem-21435	91	13	4.1	4.1	NUM
fbem-21435	91	14	.	.	PUNCT
fbem-21435	92	1	application	application	NOUN
fbem-21435	92	2	prospects	prospect	NOUN
fbem-21435	92	3	of	of	ADP
fbem-21435	92	4	intelligent	intelligent	ADJ
fbem-21435	92	5	technology	technology	NOUN
fbem-21435	92	6	in	in	ADP
fbem-21435	92	7	brand	brand	NOUN
fbem-21435	92	8	marketing	marketing	NOUN
fbem-21435	92	9	with	with	ADP
fbem-21435	92	10	the	the	DET
fbem-21435	92	11	continuous	continuous	ADJ
fbem-21435	92	12	advancement	advancement	NOUN
fbem-21435	92	13	of	of	ADP
fbem-21435	92	14	intelligent	intelligent	ADJ
fbem-21435	92	15	technology	technology	NOUN
fbem-21435	92	16	,	,	PUNCT
fbem-21435	92	17	brand	brand	NOUN
fbem-21435	92	18	marketing	marketing	NOUN
fbem-21435	92	19	faces	face	VERB
fbem-21435	92	20	new	new	ADJ
fbem-21435	92	21	opportunities	opportunity	NOUN
fbem-21435	92	22	and	and	CCONJ
fbem-21435	92	23	challenges	challenge	NOUN
fbem-21435	92	24	.	.	PUNCT
fbem-21435	93	1	the	the	DET
fbem-21435	93	2	application	application	NOUN
fbem-21435	93	3	of	of	ADP
fbem-21435	93	4	technologies	technology	NOUN
fbem-21435	93	5	such	such	ADJ
fbem-21435	93	6	as	as	ADP
fbem-21435	93	7	artificial	artificial	ADJ
fbem-21435	93	8	intelligence	intelligence	NOUN
fbem-21435	93	9	,	,	PUNCT
fbem-21435	93	10	machine	machine	NOUN
fbem-21435	93	11	learning	learning	NOUN
fbem-21435	93	12	,	,	PUNCT
fbem-21435	93	13	and	and	CCONJ
fbem-21435	93	14	big	big	ADJ
fbem-21435	93	15	data	datum	NOUN
fbem-21435	93	16	analysis	analysis	NOUN
fbem-21435	93	17	will	will	AUX
fbem-21435	93	18	bring	bring	VERB
fbem-21435	93	19	more	more	ADJ
fbem-21435	93	20	possibilities	possibility	NOUN
fbem-21435	93	21	for	for	ADP
fbem-21435	93	22	brand	brand	NOUN
fbem-21435	93	23	marketing	marketing	NOUN
fbem-21435	93	24	.	.	PUNCT
fbem-21435	94	1	in	in	ADP
fbem-21435	94	2	the	the	DET
fbem-21435	94	3	future	future	NOUN
fbem-21435	94	4	,	,	PUNCT
fbem-21435	94	5	intelligent	intelligent	ADJ
fbem-21435	94	6	technology	technology	NOUN
fbem-21435	94	7	will	will	AUX
fbem-21435	94	8	play	play	VERB
fbem-21435	94	9	an	an	DET
fbem-21435	94	10	important	important	ADJ
fbem-21435	94	11	role	role	NOUN
fbem-21435	94	12	in	in	ADP
fbem-21435	94	13	brand	brand	NOUN
fbem-21435	94	14	promotion	promotion	NOUN
fbem-21435	94	15	,	,	PUNCT
fbem-21435	94	16	product	product	NOUN
fbem-21435	94	17	customization	customization	NOUN
fbem-21435	94	18	,	,	PUNCT
fbem-21435	94	19	and	and	CCONJ
fbem-21435	94	20	user	user	NOUN
fbem-21435	94	21	experience	experience	NOUN
fbem-21435	94	22	.	.	PUNCT
fbem-21435	95	1	for	for	ADP
fbem-21435	95	2	example	example	NOUN
fbem-21435	95	3	,	,	PUNCT
fbem-21435	95	4	through	through	ADP
fbem-21435	95	5	intelligent	intelligent	ADJ
fbem-21435	95	6	algorithms	algorithm	NOUN
fbem-21435	95	7	analyzing	analyze	VERB
fbem-21435	95	8	consumer	consumer	NOUN
fbem-21435	95	9	behavior	behavior	NOUN
fbem-21435	95	10	patterns	pattern	NOUN
fbem-21435	95	11	,	,	PUNCT
fbem-21435	95	12	brands	brand	NOUN
fbem-21435	95	13	can	can	AUX
fbem-21435	95	14	more	more	ADV
fbem-21435	95	15	accurately	accurately	ADV
fbem-21435	95	16	target	target	VERB
fbem-21435	95	17	and	and	CCONJ
fbem-21435	95	18	personalize	personalize	VERB
fbem-21435	95	19	promotions	promotion	NOUN
fbem-21435	95	20	,	,	PUNCT
fbem-21435	95	21	improving	improve	VERB
fbem-21435	95	22	marketing	marketing	NOUN
fbem-21435	95	23	effectiveness	effectiveness	NOUN
fbem-21435	95	24	.	.	PUNCT
fbem-21435	96	1	moreover	moreover	ADV
fbem-21435	96	2	,	,	PUNCT
fbem-21435	96	3	intelligent	intelligent	ADJ
fbem-21435	96	4	technology	technology	NOUN
fbem-21435	96	5	will	will	AUX
fbem-21435	96	6	also	also	ADV
fbem-21435	96	7	bring	bring	VERB
fbem-21435	96	8	about	about	ADP
fbem-21435	96	9	new	new	ADJ
fbem-21435	96	10	marketing	marketing	NOUN
fbem-21435	96	11	channels	channel	NOUN
fbem-21435	96	12	and	and	CCONJ
fbem-21435	96	13	experiential	experiential	ADJ
fbem-21435	96	14	methods	method	NOUN
fbem-21435	96	15	,	,	PUNCT
fbem-21435	96	16	such	such	ADJ
fbem-21435	96	17	as	as	ADP
fbem-21435	96	18	virtual	virtual	ADJ
fbem-21435	96	19	assistants	assistant	NOUN
fbem-21435	96	20	,	,	PUNCT
fbem-21435	96	21	smart	smart	ADJ
fbem-21435	96	22	voice	voice	NOUN
fbem-21435	96	23	search	search	NOUN
fbem-21435	96	24	,	,	PUNCT
fbem-21435	96	25	etc	etc	X
fbem-21435	96	26	.	.	X
fbem-21435	96	27	,	,	PUNCT
fbem-21435	96	28	further	far	ADV
fbem-21435	96	29	enhancing	enhance	VERB
fbem-21435	96	30	the	the	DET
fbem-21435	96	31	interactive	interactive	ADJ
fbem-21435	96	32	experience	experience	NOUN
fbem-21435	96	33	between	between	ADP
fbem-21435	96	34	brands	brand	NOUN
fbem-21435	96	35	and	and	CCONJ
fbem-21435	96	36	consumers	consumer	NOUN
fbem-21435	96	37	.	.	PUNCT
fbem-21435	97	1	4.2	4.2	NUM
fbem-21435	97	2	.	.	PUNCT
fbem-21435	98	1	the	the	DET
fbem-21435	98	2	impact	impact	NOUN
fbem-21435	98	3	of	of	ADP
fbem-21435	98	4	consumer	consumer	NOUN
fbem-21435	98	5	behavior	behavior	NOUN
fbem-21435	98	6	changes	change	NOUN
fbem-21435	98	7	on	on	ADP
fbem-21435	98	8	brand	brand	NOUN
fbem-21435	98	9	marketing	marketing	NOUN
fbem-21435	98	10	in	in	ADP
fbem-21435	98	11	the	the	DET
fbem-21435	98	12	evolving	evolve	VERB
fbem-21435	98	13	landscape	landscape	NOUN
fbem-21435	98	14	of	of	ADP
fbem-21435	98	15	the	the	DET
fbem-21435	98	16	new	new	ADJ
fbem-21435	98	17	consumption	consumption	NOUN
fbem-21435	98	18	era	era	NOUN
fbem-21435	98	19	,	,	PUNCT
fbem-21435	98	20	consumers	consumer	NOUN
fbem-21435	98	21	are	be	AUX
fbem-21435	98	22	exhibiting	exhibit	VERB
fbem-21435	98	23	significant	significant	ADJ
fbem-21435	98	24	shifts	shift	NOUN
fbem-21435	98	25	in	in	ADP
fbem-21435	98	26	their	their	PRON
fbem-21435	98	27	behavior	behavior	NOUN
fbem-21435	98	28	patterns	pattern	NOUN
fbem-21435	98	29	and	and	CCONJ
fbem-21435	98	30	preferences	preference	NOUN
fbem-21435	98	31	,	,	PUNCT
fbem-21435	98	32	presenting	present	VERB
fbem-21435	98	33	brand	brand	NOUN
fbem-21435	98	34	marketers	marketer	NOUN
fbem-21435	98	35	with	with	ADP
fbem-21435	98	36	novel	novel	ADJ
fbem-21435	98	37	challenges	challenge	NOUN
fbem-21435	98	38	.	.	PUNCT
fbem-21435	99	1	there	there	PRON
fbem-21435	99	2	is	be	VERB
fbem-21435	99	3	a	a	DET
fbem-21435	99	4	discernible	discernible	ADJ
fbem-21435	99	5	trend	trend	NOUN
fbem-21435	99	6	among	among	ADP
fbem-21435	99	7	consumers	consumer	NOUN
fbem-21435	99	8	towards	towards	ADP
fbem-21435	99	9	seeking	seek	VERB
fbem-21435	99	10	personalized	personalize	VERB
fbem-21435	99	11	,	,	PUNCT
fbem-21435	99	12	social	social	ADJ
fbem-21435	99	13	,	,	PUNCT
fbem-21435	99	14	and	and	CCONJ
fbem-21435	99	15	experiential	experiential	ADJ
fbem-21435	99	16	consumption	consumption	NOUN
fbem-21435	99	17	encounters	encounter	NOUN
fbem-21435	99	18	.	.	PUNCT
fbem-21435	100	1	this	this	PRON
fbem-21435	100	2	denotes	denote	VERB
fbem-21435	100	3	a	a	DET
fbem-21435	100	4	departure	departure	NOUN
fbem-21435	100	5	from	from	ADP
fbem-21435	100	6	traditional	traditional	ADJ
fbem-21435	100	7	consumption	consumption	NOUN
fbem-21435	100	8	paradigms	paradigm	NOUN
fbem-21435	100	9	towards	towards	ADP
fbem-21435	100	10	experiences	experience	NOUN
fbem-21435	100	11	that	that	PRON
fbem-21435	100	12	resonate	resonate	VERB
fbem-21435	100	13	deeply	deeply	ADV
fbem-21435	100	14	with	with	ADP
fbem-21435	100	15	their	their	PRON
fbem-21435	100	16	individual	individual	ADJ
fbem-21435	100	17	identities	identity	NOUN
fbem-21435	100	18	and	and	CCONJ
fbem-21435	100	19	social	social	ADJ
fbem-21435	100	20	connections	connection	NOUN
fbem-21435	100	21	.	.	PUNCT
fbem-21435	101	1	one	one	NUM
fbem-21435	101	2	notable	notable	ADJ
fbem-21435	101	3	trend	trend	NOUN
fbem-21435	101	4	is	be	AUX
fbem-21435	101	5	the	the	DET
fbem-21435	101	6	increasing	increase	VERB
fbem-21435	101	7	reliance	reliance	NOUN
fbem-21435	101	8	on	on	ADP
fbem-21435	101	9	social	social	ADJ
fbem-21435	101	10	media	medium	NOUN
fbem-21435	101	11	platforms	platform	NOUN
fbem-21435	101	12	as	as	ADP
fbem-21435	101	13	primary	primary	ADJ
fbem-21435	101	14	sources	source	NOUN
fbem-21435	101	15	of	of	ADP
fbem-21435	101	16	information	information	NOUN
fbem-21435	101	17	.	.	PUNCT
fbem-21435	102	1	consumers	consumer	NOUN
fbem-21435	102	2	are	be	AUX
fbem-21435	102	3	actively	actively	ADV
fbem-21435	102	4	engaging	engage	VERB
fbem-21435	102	5	with	with	ADP
fbem-21435	102	6	brands	brand	NOUN
fbem-21435	102	7	through	through	ADP
fbem-21435	102	8	these	these	DET
fbem-21435	102	9	channels	channel	NOUN
fbem-21435	102	10	,	,	PUNCT
fbem-21435	102	11	seeking	seek	VERB
fbem-21435	102	12	not	not	PART
fbem-21435	102	13	only	only	ADV
fbem-21435	102	14	product	product	NOUN
fbem-21435	102	15	information	information	NOUN
fbem-21435	102	16	but	but	CCONJ
fbem-21435	102	17	also	also	ADV
fbem-21435	102	18	actively	actively	ADV
fbem-21435	102	19	participating	participate	VERB
fbem-21435	102	20	in	in	ADP
fbem-21435	102	21	brand	brand	NOUN
fbem-21435	102	22	interactions	interaction	NOUN
fbem-21435	102	23	.	.	PUNCT
fbem-21435	103	1	moreover	moreover	ADV
fbem-21435	103	2	,	,	PUNCT
fbem-21435	103	3	they	they	PRON
fbem-21435	103	4	are	be	AUX
fbem-21435	103	5	increasingly	increasingly	ADV
fbem-21435	103	6	turning	turn	VERB
fbem-21435	103	7	to	to	ADP
fbem-21435	103	8	peer	peer	NOUN
fbem-21435	103	9	recommendations	recommendation	NOUN
fbem-21435	103	10	and	and	CCONJ
fbem-21435	103	11	experiences	experience	NOUN
fbem-21435	103	12	to	to	PART
fbem-21435	103	13	inform	inform	VERB
fbem-21435	103	14	their	their	PRON
fbem-21435	103	15	purchasing	purchasing	NOUN
fbem-21435	103	16	decisions	decision	NOUN
fbem-21435	103	17	,	,	PUNCT
fbem-21435	103	18	reflecting	reflect	VERB
fbem-21435	103	19	a	a	DET
fbem-21435	103	20	growing	grow	VERB
fbem-21435	103	21	trust	trust	NOUN
fbem-21435	103	22	in	in	ADP
fbem-21435	103	23	authentic	authentic	ADJ
fbem-21435	103	24	user	user	NOUN
fbem-21435	103	25	-	-	PUNCT
fbem-21435	103	26	generated	generate	VERB
fbem-21435	103	27	content	content	NOUN
fbem-21435	103	28	over	over	ADP
fbem-21435	103	29	traditional	traditional	ADJ
fbem-21435	103	30	advertising	advertising	NOUN
fbem-21435	103	31	messages	message	NOUN
fbem-21435	103	32	.	.	PUNCT
fbem-21435	104	1	looking	look	VERB
fbem-21435	104	2	ahead	ahead	ADV
fbem-21435	104	3	,	,	PUNCT
fbem-21435	104	4	it	it	PRON
fbem-21435	104	5	becomes	become	VERB
fbem-21435	104	6	imperative	imperative	ADJ
fbem-21435	104	7	for	for	SCONJ
fbem-21435	104	8	brands	brand	NOUN
fbem-21435	104	9	to	to	PART
fbem-21435	104	10	recalibrate	recalibrate	VERB
fbem-21435	104	11	their	their	PRON
fbem-21435	104	12	strategies	strategy	NOUN
fbem-21435	104	13	,	,	PUNCT
fbem-21435	104	14	placing	place	VERB
fbem-21435	104	15	greater	great	ADJ
fbem-21435	104	16	emphasis	emphasis	NOUN
fbem-21435	104	17	on	on	ADP
fbem-21435	104	18	understanding	understanding	NOUN
fbem-21435	104	19	and	and	CCONJ
fbem-21435	104	20	catering	catering	NOUN
fbem-21435	104	21	to	to	ADP
fbem-21435	104	22	the	the	DET
fbem-21435	104	23	evolving	evolve	VERB
fbem-21435	104	24	needs	need	NOUN
fbem-21435	104	25	and	and	CCONJ
fbem-21435	104	26	experiences	experience	NOUN
fbem-21435	104	27	of	of	ADP
fbem-21435	104	28	consumers	consumer	NOUN
fbem-21435	104	29	.	.	PUNCT
fbem-21435	105	1	this	this	PRON
fbem-21435	105	2	entails	entail	VERB
fbem-21435	105	3	delving	delve	VERB
fbem-21435	105	4	deeper	deep	ADJ
fbem-21435	105	5	into	into	ADP
fbem-21435	105	6	consumer	consumer	NOUN
fbem-21435	105	7	insights	insight	NOUN
fbem-21435	105	8	and	and	CCONJ
fbem-21435	105	9	employing	employ	VERB
fbem-21435	105	10	precise	precise	ADJ
fbem-21435	105	11	positioning	positioning	NOUN
fbem-21435	105	12	strategies	strategy	NOUN
fbem-21435	105	13	to	to	PART
fbem-21435	105	14	offer	offer	VERB
fbem-21435	105	15	products	product	NOUN
fbem-21435	105	16	and	and	CCONJ
fbem-21435	105	17	services	service	NOUN
fbem-21435	105	18	that	that	PRON
fbem-21435	105	19	resonate	resonate	VERB
fbem-21435	105	20	on	on	ADP
fbem-21435	105	21	a	a	DET
fbem-21435	105	22	psychological	psychological	ADJ
fbem-21435	105	23	level	level	NOUN
fbem-21435	105	24	.	.	PUNCT
fbem-21435	106	1	by	by	ADP
fbem-21435	106	2	aligning	align	VERB
fbem-21435	106	3	with	with	ADP
fbem-21435	106	4	consumers	consumer	NOUN
fbem-21435	106	5	'	'	PART
fbem-21435	106	6	emotional	emotional	ADJ
fbem-21435	106	7	and	and	CCONJ
fbem-21435	106	8	experiential	experiential	ADJ
fbem-21435	106	9	requirements	requirement	NOUN
fbem-21435	106	10	,	,	PUNCT
fbem-21435	106	11	brands	brand	NOUN
fbem-21435	106	12	can	can	AUX
fbem-21435	106	13	forge	forge	VERB
fbem-21435	106	14	stronger	strong	ADJ
fbem-21435	106	15	connections	connection	NOUN
fbem-21435	106	16	and	and	CCONJ
fbem-21435	106	17	foster	foster	ADJ
fbem-21435	106	18	loyalty	loyalty	NOUN
fbem-21435	106	19	,	,	PUNCT
fbem-21435	106	20	ultimately	ultimately	ADV
fbem-21435	106	21	cultivating	cultivate	VERB
fbem-21435	106	22	enduring	endure	VERB
fbem-21435	106	23	brand	brand	NOUN
fbem-21435	106	24	-	-	PUNCT
fbem-21435	106	25	consumer	consumer	NOUN
fbem-21435	106	26	relationships	relationship	NOUN
fbem-21435	106	27	that	that	PRON
fbem-21435	106	28	transcend	transcend	VERB
fbem-21435	106	29	transactional	transactional	ADJ
fbem-21435	106	30	interactions	interaction	NOUN
fbem-21435	106	31	.	.	PUNCT
fbem-21435	107	1	4.3	4.3	NUM
fbem-21435	107	2	.	.	PUNCT
fbem-21435	107	3	innovative	innovative	ADJ
fbem-21435	107	4	influence	influence	NOUN
fbem-21435	107	5	of	of	ADP
fbem-21435	107	6	new	new	ADJ
fbem-21435	107	7	technologies	technology	NOUN
fbem-21435	107	8	and	and	CCONJ
fbem-21435	107	9	new	new	ADJ
fbem-21435	107	10	media	medium	NOUN
fbem-21435	107	11	on	on	ADP
fbem-21435	107	12	brand	brand	NOUN
fbem-21435	107	13	touchpoints	touchpoint	NOUN
fbem-21435	107	14	the	the	DET
fbem-21435	107	15	continuous	continuous	ADJ
fbem-21435	107	16	emergence	emergence	NOUN
fbem-21435	107	17	of	of	ADP
fbem-21435	107	18	new	new	ADJ
fbem-21435	107	19	technologies	technology	NOUN
fbem-21435	107	20	and	and	CCONJ
fbem-21435	107	21	new	new	ADJ
fbem-21435	107	22	media	medium	NOUN
fbem-21435	107	23	will	will	AUX
fbem-21435	107	24	further	far	ADV
fbem-21435	107	25	drive	drive	VERB
fbem-21435	107	26	innovation	innovation	NOUN
fbem-21435	107	27	in	in	ADP
fbem-21435	107	28	brand	brand	NOUN
fbem-21435	107	29	touchpoints	touchpoint	NOUN
fbem-21435	107	30	.	.	PUNCT
fbem-21435	108	1	in	in	ADP
fbem-21435	108	2	the	the	DET
fbem-21435	108	3	future	future	NOUN
fbem-21435	108	4	,	,	PUNCT
fbem-21435	108	5	technologies	technology	NOUN
fbem-21435	108	6	such	such	ADJ
fbem-21435	108	7	as	as	ADP
fbem-21435	108	8	virtual	virtual	ADJ
fbem-21435	108	9	reality	reality	NOUN
fbem-21435	108	10	,	,	PUNCT
fbem-21435	108	11	augmented	augment	VERB
fbem-21435	108	12	reality	reality	NOUN
fbem-21435	108	13	,	,	PUNCT
fbem-21435	108	14	blockchain	blockchain	NOUN
fbem-21435	108	15	,	,	PUNCT
fbem-21435	108	16	etc	etc	X
fbem-21435	108	17	.	.	X
fbem-21435	108	18	,	,	PUNCT
fbem-21435	108	19	will	will	AUX
fbem-21435	108	20	become	become	VERB
fbem-21435	108	21	important	important	ADJ
fbem-21435	108	22	tools	tool	NOUN
fbem-21435	108	23	for	for	ADP
fbem-21435	108	24	brand	brand	NOUN
fbem-21435	108	25	marketing	marketing	NOUN
fbem-21435	108	26	,	,	PUNCT
fbem-21435	108	27	providing	provide	VERB
fbem-21435	108	28	consumers	consumer	NOUN
fbem-21435	108	29	with	with	ADP
fbem-21435	108	30	more	more	ADJ
fbem-21435	108	31	immersive	immersive	ADJ
fbem-21435	108	32	214	214	NUM
fbem-21435	108	33	and	and	CCONJ
fbem-21435	108	34	personalized	personalized	ADJ
fbem-21435	108	35	brand	brand	NOUN
fbem-21435	108	36	experiences	experience	NOUN
fbem-21435	108	37	.	.	PUNCT
fbem-21435	109	1	at	at	ADP
fbem-21435	109	2	the	the	DET
fbem-21435	109	3	same	same	ADJ
fbem-21435	109	4	time	time	NOUN
fbem-21435	109	5	,	,	PUNCT
fbem-21435	109	6	the	the	DET
fbem-21435	109	7	rise	rise	NOUN
fbem-21435	109	8	of	of	ADP
fbem-21435	109	9	emerging	emerge	VERB
fbem-21435	109	10	media	medium	NOUN
fbem-21435	109	11	platforms	platform	NOUN
fbem-21435	109	12	will	will	AUX
fbem-21435	109	13	also	also	ADV
fbem-21435	109	14	open	open	VERB
fbem-21435	109	15	up	up	ADP
fbem-21435	109	16	new	new	ADJ
fbem-21435	109	17	marketing	marketing	NOUN
fbem-21435	109	18	channels	channel	NOUN
fbem-21435	109	19	for	for	ADP
fbem-21435	109	20	brands	brand	NOUN
fbem-21435	109	21	,	,	PUNCT
fbem-21435	109	22	such	such	ADJ
fbem-21435	109	23	as	as	ADP
fbem-21435	109	24	short	short	ADJ
fbem-21435	109	25	videos	video	NOUN
fbem-21435	109	26	,	,	PUNCT
fbem-21435	109	27	live	live	VERB
fbem-21435	109	28	streaming	streaming	NOUN
fbem-21435	109	29	,	,	PUNCT
fbem-21435	109	30	social	social	ADJ
fbem-21435	109	31	commerce	commerce	PROPN
fbem-21435	109	32	,	,	PUNCT
fbem-21435	109	33	etc	etc	X
fbem-21435	109	34	.	.	X
fbem-21435	109	35	,	,	PUNCT
fbem-21435	109	36	further	far	ADV
fbem-21435	109	37	expanding	expand	VERB
fbem-21435	109	38	brand	brand	NOUN
fbem-21435	109	39	influence	influence	NOUN
fbem-21435	109	40	and	and	CCONJ
fbem-21435	109	41	exposure	exposure	NOUN
fbem-21435	109	42	.	.	PUNCT
fbem-21435	110	1	brands	brand	NOUN
fbem-21435	110	2	need	need	VERB
fbem-21435	110	3	to	to	PART
fbem-21435	110	4	closely	closely	ADV
fbem-21435	110	5	monitor	monitor	VERB
fbem-21435	110	6	the	the	DET
fbem-21435	110	7	development	development	NOUN
fbem-21435	110	8	trends	trend	NOUN
fbem-21435	110	9	of	of	ADP
fbem-21435	110	10	new	new	ADJ
fbem-21435	110	11	technologies	technology	NOUN
fbem-21435	110	12	and	and	CCONJ
fbem-21435	110	13	new	new	ADJ
fbem-21435	110	14	media	medium	NOUN
fbem-21435	110	15	,	,	PUNCT
fbem-21435	110	16	continuously	continuously	ADV
fbem-21435	110	17	innovate	innovate	VERB
fbem-21435	110	18	and	and	CCONJ
fbem-21435	110	19	adjust	adjust	VERB
fbem-21435	110	20	marketing	marketing	NOUN
fbem-21435	110	21	strategies	strategy	NOUN
fbem-21435	110	22	to	to	PART
fbem-21435	110	23	adapt	adapt	VERB
fbem-21435	110	24	to	to	ADP
fbem-21435	110	25	changing	change	VERB
fbem-21435	110	26	consumer	consumer	NOUN
fbem-21435	110	27	needs	need	NOUN
fbem-21435	110	28	and	and	CCONJ
fbem-21435	110	29	media	medium	NOUN
fbem-21435	110	30	usage	usage	NOUN
fbem-21435	110	31	habits	habit	NOUN
fbem-21435	110	32	.	.	PUNCT
fbem-21435	111	1	5	5	X
fbem-21435	111	2	.	.	X
fbem-21435	111	3	conclusion	conclusion	NOUN
fbem-21435	111	4	in	in	ADP
fbem-21435	111	5	the	the	DET
fbem-21435	111	6	new	new	ADJ
fbem-21435	111	7	consumption	consumption	NOUN
fbem-21435	111	8	era	era	NOUN
fbem-21435	111	9	,	,	PUNCT
fbem-21435	111	10	brand	brand	NOUN
fbem-21435	111	11	marketing	marketing	NOUN
fbem-21435	111	12	is	be	AUX
fbem-21435	111	13	facing	face	VERB
fbem-21435	111	14	unprecedented	unprecedented	ADJ
fbem-21435	111	15	challenges	challenge	NOUN
fbem-21435	111	16	and	and	CCONJ
fbem-21435	111	17	opportunities	opportunity	NOUN
fbem-21435	111	18	.	.	PUNCT
fbem-21435	112	1	by	by	ADP
fbem-21435	112	2	deeply	deeply	ADV
fbem-21435	112	3	discussing	discuss	VERB
fbem-21435	112	4	the	the	DET
fbem-21435	112	5	characteristics	characteristic	NOUN
fbem-21435	112	6	and	and	CCONJ
fbem-21435	112	7	trends	trend	NOUN
fbem-21435	112	8	of	of	ADP
fbem-21435	112	9	the	the	DET
fbem-21435	112	10	new	new	ADJ
fbem-21435	112	11	consumption	consumption	NOUN
fbem-21435	112	12	era	era	NOUN
fbem-21435	112	13	,	,	PUNCT
fbem-21435	112	14	the	the	DET
fbem-21435	112	15	importance	importance	NOUN
fbem-21435	112	16	of	of	ADP
fbem-21435	112	17	brand	brand	NOUN
fbem-21435	112	18	touch	touch	NOUN
fbem-21435	112	19	points	point	NOUN
fbem-21435	112	20	and	and	CCONJ
fbem-21435	112	21	the	the	DET
fbem-21435	112	22	innovative	innovative	ADJ
fbem-21435	112	23	path	path	NOUN
fbem-21435	112	24	of	of	ADP
fbem-21435	112	25	brand	brand	NOUN
fbem-21435	112	26	marketing	marketing	NOUN
fbem-21435	112	27	,	,	PUNCT
fbem-21435	112	28	this	this	DET
fbem-21435	112	29	paper	paper	NOUN
fbem-21435	112	30	reveals	reveal	VERB
fbem-21435	112	31	the	the	DET
fbem-21435	112	32	various	various	ADJ
fbem-21435	112	33	possibilities	possibility	NOUN
fbem-21435	112	34	faced	face	VERB
fbem-21435	112	35	by	by	ADP
fbem-21435	112	36	brands	brand	NOUN
fbem-21435	112	37	in	in	ADP
fbem-21435	112	38	adapting	adapt	VERB
fbem-21435	112	39	to	to	ADP
fbem-21435	112	40	this	this	DET
fbem-21435	112	41	new	new	ADJ
fbem-21435	112	42	era	era	NOUN
fbem-21435	112	43	.	.	PUNCT
fbem-21435	113	1	by	by	ADP
fbem-21435	113	2	exploring	explore	VERB
fbem-21435	113	3	digital	digital	ADJ
fbem-21435	113	4	technologies	technology	NOUN
fbem-21435	113	5	,	,	PUNCT
fbem-21435	113	6	social	social	ADJ
fbem-21435	113	7	media	medium	NOUN
fbem-21435	113	8	,	,	PUNCT
fbem-21435	113	9	crossborder	crossborder	NOUN
fbem-21435	113	10	partnerships	partnership	NOUN
fbem-21435	113	11	and	and	CCONJ
fbem-21435	113	12	user	user	NOUN
fbem-21435	113	13	-	-	PUNCT
fbem-21435	113	14	generated	generate	VERB
fbem-21435	113	15	content	content	NOUN
fbem-21435	113	16	,	,	PUNCT
fbem-21435	113	17	we	we	PRON
fbem-21435	113	18	found	find	VERB
fbem-21435	113	19	that	that	SCONJ
fbem-21435	113	20	there	there	PRON
fbem-21435	113	21	is	be	VERB
fbem-21435	113	22	a	a	DET
fbem-21435	113	23	lot	lot	NOUN
fbem-21435	113	24	of	of	ADP
fbem-21435	113	25	room	room	NOUN
fbem-21435	113	26	for	for	SCONJ
fbem-21435	113	27	brands	brand	NOUN
fbem-21435	113	28	to	to	PART
fbem-21435	113	29	develop	develop	VERB
fbem-21435	113	30	innovative	innovative	ADJ
fbem-21435	113	31	marketing	marketing	NOUN
fbem-21435	113	32	strategies	strategy	NOUN
fbem-21435	113	33	and	and	CCONJ
fbem-21435	113	34	touchpoints	touchpoint	NOUN
fbem-21435	113	35	.	.	PUNCT
fbem-21435	114	1	in	in	ADP
fbem-21435	114	2	the	the	DET
fbem-21435	114	3	future	future	NOUN
fbem-21435	114	4	,	,	PUNCT
fbem-21435	114	5	with	with	ADP
fbem-21435	114	6	the	the	DET
fbem-21435	114	7	development	development	NOUN
fbem-21435	114	8	of	of	ADP
fbem-21435	114	9	intelligent	intelligent	ADJ
fbem-21435	114	10	technology	technology	NOUN
fbem-21435	114	11	,	,	PUNCT
fbem-21435	114	12	further	further	ADJ
fbem-21435	114	13	changes	change	NOUN
fbem-21435	114	14	in	in	ADP
fbem-21435	114	15	consumer	consumer	NOUN
fbem-21435	114	16	behavior	behavior	NOUN
fbem-21435	114	17	and	and	CCONJ
fbem-21435	114	18	the	the	DET
fbem-21435	114	19	impact	impact	NOUN
fbem-21435	114	20	of	of	ADP
fbem-21435	114	21	new	new	ADJ
fbem-21435	114	22	technologies	technology	NOUN
fbem-21435	114	23	and	and	CCONJ
fbem-21435	114	24	new	new	ADJ
fbem-21435	114	25	media	medium	NOUN
fbem-21435	114	26	,	,	PUNCT
fbem-21435	114	27	brand	brand	NOUN
fbem-21435	114	28	marketing	marketing	NOUN
fbem-21435	114	29	will	will	AUX
fbem-21435	114	30	pay	pay	VERB
fbem-21435	114	31	more	more	ADJ
fbem-21435	114	32	attention	attention	NOUN
fbem-21435	114	33	to	to	ADP
fbem-21435	114	34	personalization	personalization	NOUN
fbem-21435	114	35	,	,	PUNCT
fbem-21435	114	36	interaction	interaction	NOUN
fbem-21435	114	37	and	and	CCONJ
fbem-21435	114	38	experience	experience	NOUN
fbem-21435	114	39	.	.	PUNCT
fbem-21435	115	1	however	however	ADV
fbem-21435	115	2	,	,	PUNCT
fbem-21435	115	3	we	we	PRON
fbem-21435	115	4	should	should	AUX
fbem-21435	115	5	also	also	ADV
fbem-21435	115	6	be	be	AUX
fbem-21435	115	7	aware	aware	ADJ
fbem-21435	115	8	of	of	ADP
fbem-21435	115	9	the	the	DET
fbem-21435	115	10	limitations	limitation	NOUN
fbem-21435	115	11	of	of	ADP
fbem-21435	115	12	this	this	DET
fbem-21435	115	13	study	study	NOUN
fbem-21435	115	14	,	,	PUNCT
fbem-21435	115	15	such	such	ADJ
fbem-21435	115	16	as	as	ADP
fbem-21435	115	17	the	the	DET
fbem-21435	115	18	lack	lack	NOUN
fbem-21435	115	19	of	of	ADP
fbem-21435	115	20	comprehensive	comprehensive	ADJ
fbem-21435	115	21	coverage	coverage	NOUN
fbem-21435	115	22	of	of	ADP
fbem-21435	115	23	some	some	DET
fbem-21435	115	24	emerging	emerge	VERB
fbem-21435	115	25	technologies	technology	NOUN
fbem-21435	115	26	and	and	CCONJ
fbem-21435	115	27	new	new	ADJ
fbem-21435	115	28	media	medium	NOUN
fbem-21435	115	29	,	,	PUNCT
fbem-21435	115	30	as	as	ADV
fbem-21435	115	31	well	well	ADV
fbem-21435	115	32	as	as	ADP
fbem-21435	115	33	the	the	DET
fbem-21435	115	34	lack	lack	NOUN
fbem-21435	115	35	of	of	ADP
fbem-21435	115	36	actual	actual	ADJ
fbem-21435	115	37	cases	case	NOUN
fbem-21435	115	38	and	and	CCONJ
fbem-21435	115	39	market	market	NOUN
fbem-21435	115	40	data	datum	NOUN
fbem-21435	115	41	.	.	PUNCT
fbem-21435	116	1	therefore	therefore	ADV
fbem-21435	116	2	,	,	PUNCT
fbem-21435	116	3	future	future	ADJ
fbem-21435	116	4	research	research	NOUN
fbem-21435	116	5	can	can	AUX
fbem-21435	116	6	further	far	ADV
fbem-21435	116	7	expand	expand	VERB
fbem-21435	116	8	the	the	DET
fbem-21435	116	9	research	research	NOUN
fbem-21435	116	10	scope	scope	NOUN
fbem-21435	116	11	and	and	CCONJ
fbem-21435	116	12	combine	combine	VERB
fbem-21435	116	13	more	more	ADV
fbem-21435	116	14	empirical	empirical	ADJ
fbem-21435	116	15	analysis	analysis	NOUN
fbem-21435	116	16	and	and	CCONJ
fbem-21435	116	17	case	case	NOUN
fbem-21435	116	18	studies	study	NOUN
fbem-21435	116	19	to	to	PART
fbem-21435	116	20	comprehensively	comprehensively	ADV
fbem-21435	116	21	understand	understand	VERB
fbem-21435	116	22	the	the	DET
fbem-21435	116	23	development	development	NOUN
fbem-21435	116	24	trend	trend	NOUN
fbem-21435	116	25	and	and	CCONJ
fbem-21435	116	26	future	future	ADJ
fbem-21435	116	27	direction	direction	NOUN
fbem-21435	116	28	of	of	ADP
fbem-21435	116	29	brand	brand	NOUN
fbem-21435	116	30	marketing	marketing	NOUN
fbem-21435	116	31	in	in	ADP
fbem-21435	116	32	the	the	DET
fbem-21435	116	33	new	new	ADJ
fbem-21435	116	34	consumption	consumption	NOUN
fbem-21435	116	35	era	era	NOUN
fbem-21435	116	36	.	.	PUNCT
fbem-21435	117	1	to	to	PART
fbem-21435	117	2	sum	sum	VERB
fbem-21435	117	3	up	up	ADP
fbem-21435	117	4	,	,	PUNCT
fbem-21435	117	5	brand	brand	NOUN
fbem-21435	117	6	marketing	marketing	NOUN
fbem-21435	117	7	in	in	ADP
fbem-21435	117	8	the	the	DET
fbem-21435	117	9	new	new	ADJ
fbem-21435	117	10	consumption	consumption	NOUN
fbem-21435	117	11	era	era	NOUN
fbem-21435	117	12	needs	need	VERB
fbem-21435	117	13	continuous	continuous	ADJ
fbem-21435	117	14	innovation	innovation	NOUN
fbem-21435	117	15	and	and	CCONJ
fbem-21435	117	16	adjustment	adjustment	NOUN
fbem-21435	117	17	to	to	PART
fbem-21435	117	18	meet	meet	VERB
fbem-21435	117	19	the	the	DET
fbem-21435	117	20	needs	need	NOUN
fbem-21435	117	21	of	of	ADP
fbem-21435	117	22	consumers	consumer	NOUN
fbem-21435	117	23	,	,	PUNCT
fbem-21435	117	24	establish	establish	VERB
fbem-21435	117	25	a	a	DET
fbem-21435	117	26	closer	close	ADJ
fbem-21435	117	27	relationship	relationship	NOUN
fbem-21435	117	28	between	between	ADP
fbem-21435	117	29	brands	brand	NOUN
fbem-21435	117	30	and	and	CCONJ
fbem-21435	117	31	consumers	consumer	NOUN
fbem-21435	117	32	,	,	PUNCT
fbem-21435	117	33	and	and	CCONJ
fbem-21435	117	34	achieve	achieve	VERB
fbem-21435	117	35	sustained	sustained	ADJ
fbem-21435	117	36	growth	growth	NOUN
fbem-21435	117	37	and	and	CCONJ
fbem-21435	117	38	development	development	NOUN
fbem-21435	117	39	of	of	ADP
fbem-21435	117	40	brands	brand	NOUN
fbem-21435	117	41	.	.	PUNCT
fbem-21435	118	1	references	reference	NOUN
fbem-21435	118	2	[	[	X
fbem-21435	118	3	1	1	NUM
fbem-21435	118	4	]	]	X
fbem-21435	118	5	zhang	zhang	PROPN
fbem-21435	118	6	l	l	PROPN
fbem-21435	118	7	.research	.research	NOUN
fbem-21435	118	8	on	on	ADP
fbem-21435	118	9	the	the	DET
fbem-21435	118	10	innovation	innovation	NOUN
fbem-21435	118	11	path	path	NOUN
fbem-21435	118	12	of	of	ADP
fbem-21435	118	13	marketing	market	VERB
fbem-21435	118	14	professional	professional	ADJ
fbem-21435	118	15	education	education	NOUN
fbem-21435	118	16	in	in	ADP
fbem-21435	118	17	the	the	DET
fbem-21435	118	18	context	context	NOUN
fbem-21435	118	19	of	of	ADP
fbem-21435	118	20	the	the	DET
fbem-21435	118	21	new	new	ADJ
fbem-21435	118	22	era	era	NOUN
fbem-21435	119	1	[	[	X
fbem-21435	119	2	j	j	X
fbem-21435	119	3	]	]	X
fbem-21435	119	4	.	.	PUNCT
fbem-21435	120	1	education	education	PROPN
fbem-21435	120	2	journal	journal	PROPN
fbem-21435	120	3	,	,	PUNCT
fbem-21435	120	4	2024,7(2	2024,7(2	NUM
fbem-21435	120	5	):	):	PUNCT
fbem-21435	121	1	[	[	X
fbem-21435	121	2	2	2	X
fbem-21435	121	3	]	]	X
fbem-21435	121	4	wang	wang	PROPN
fbem-21435	121	5	q	q	PROPN
fbem-21435	122	1	.the	.the	PRON
fbem-21435	122	2	teaching	teach	VERB
fbem-21435	122	3	reform	reform	NOUN
fbem-21435	122	4	of	of	ADP
fbem-21435	122	5	enterprise	enterprise	NOUN
fbem-21435	122	6	brand	brand	NOUN
fbem-21435	122	7	design	design	NOUN
fbem-21435	122	8	from	from	ADP
fbem-21435	122	9	the	the	DET
fbem-21435	122	10	perspective	perspective	NOUN
fbem-21435	122	11	of	of	ADP
fbem-21435	122	12	new	new	ADJ
fbem-21435	122	13	liberal	liberal	ADJ
fbem-21435	122	14	arts[j].curriculum	arts[j].curriculum	NOUN
fbem-21435	122	15	and	and	CCONJ
fbem-21435	122	16	teaching	teaching	NOUN
fbem-21435	122	17	methodology,2024,7(1	methodology,2024,7(1	NOUN
fbem-21435	122	18	):	):	PUNCT
fbem-21435	123	1	[	[	X
fbem-21435	123	2	3	3	X
fbem-21435	123	3	]	]	PUNCT
fbem-21435	123	4	susanti	susanti	X
fbem-21435	123	5	v	v	NOUN
fbem-21435	123	6	,	,	PUNCT
fbem-21435	123	7	samudro	samudro	VERB
fbem-21435	123	8	a	a	PRON
fbem-21435	123	9	.analyzing	.analyze	VERB
fbem-21435	123	10	the	the	DET
fbem-21435	123	11	customer	customer	NOUN
fbem-21435	123	12	brand	brand	NOUN
fbem-21435	123	13	engagement	engagement	NOUN
fbem-21435	123	14	model	model	NOUN
fbem-21435	123	15	from	from	ADP
fbem-21435	123	16	the	the	DET
fbem-21435	123	17	perspective	perspective	NOUN
fbem-21435	123	18	of	of	ADP
fbem-21435	123	19	sellers	seller	NOUN
fbem-21435	123	20	and	and	CCONJ
fbem-21435	123	21	buyers	buyer	NOUN
fbem-21435	123	22	in	in	ADP
fbem-21435	123	23	the	the	DET
fbem-21435	123	24	b2b	b2b	NOUN
fbem-21435	123	25	context[j].the	context[j].the	DET
fbem-21435	123	26	journal	journal	NOUN
fbem-21435	123	27	of	of	ADP
fbem-21435	123	28	business	business	NOUN
fbem-21435	123	29	industrial	industrial	ADJ
fbem-21435	123	30	marketing	marketing	NOUN
fbem-21435	123	31	,	,	PUNCT
fbem-21435	123	32	2024,39(2):299	2024,39(2):299	NOUN
fbem-21435	123	33	-	-	PUNCT
fbem-21435	123	34	317	317	NUM
fbem-21435	123	35	.	.	PUNCT
fbem-21435	124	1	[	[	X
fbem-21435	124	2	4	4	X
fbem-21435	124	3	]	]	X
fbem-21435	124	4	lu	lu	PROPN
fbem-21435	124	5	c	c	PROPN
fbem-21435	124	6	.co	.co	NOUN
fbem-21435	124	7	-	-	PUNCT
fbem-21435	124	8	branding	brand	VERB
fbem-21435	124	9	marketing	marketing	NOUN
fbem-21435	124	10	strategy	strategy	NOUN
fbem-21435	124	11	and	and	CCONJ
fbem-21435	124	12	optimization	optimization	NOUN
fbem-21435	124	13	of	of	ADP
fbem-21435	124	14	perfect	perfect	ADJ
fbem-21435	124	15	diary	diary	NOUN
fbem-21435	124	16	from	from	ADP
fbem-21435	124	17	the	the	DET
fbem-21435	124	18	perspective	perspective	NOUN
fbem-21435	124	19	of	of	ADP
fbem-21435	124	20	brand	brand	NOUN
fbem-21435	124	21	equity	equity	NOUN
fbem-21435	124	22	[	[	X
fbem-21435	124	23	j	j	X
fbem-21435	124	24	]	]	X
fbem-21435	124	25	.	.	PUNCT
fbem-21435	125	1	academic	academic	ADJ
fbem-21435	125	2	journal	journal	NOUN
fbem-21435	125	3	of	of	ADP
fbem-21435	125	4	business	business	NOUN
fbem-21435	125	5	management	management	NOUN
fbem-21435	125	6	,	,	PUNCT
fbem-21435	125	7	2023	2023	NUM
fbem-21435	125	8	,	,	PUNCT
fbem-21435	125	9	5(25	5(25	NUM
fbem-21435	125	10	):	):	PUNCT
fbem-21435	126	1	[	[	X
fbem-21435	126	2	5	5	NUM
fbem-21435	126	3	]	]	X
fbem-21435	126	4	li	li	PROPN
fbem-21435	126	5	s	s	PROPN
fbem-21435	126	6	,	,	PUNCT
fbem-21435	126	7	chu	chu	PROPN
fbem-21435	126	8	y	y	PROPN
fbem-21435	126	9	.research	.research	PROPN
fbem-21435	126	10	on	on	ADP
fbem-21435	126	11	automobile	automobile	NOUN
fbem-21435	126	12	cultural	cultural	ADJ
fbem-21435	126	13	brand	brand	NOUN
fbem-21435	126	14	construction	construction	NOUN
fbem-21435	126	15	from	from	ADP
fbem-21435	126	16	the	the	DET
fbem-21435	126	17	perspective	perspective	NOUN
fbem-21435	126	18	of	of	ADP
fbem-21435	126	19	industrial	industrial	ADJ
fbem-21435	126	20	convergence	convergence	NOUN
fbem-21435	126	21	[	[	X
fbem-21435	126	22	j	j	X
fbem-21435	126	23	]	]	X
fbem-21435	126	24	.	.	PUNCT
fbem-21435	127	1	industrial	industrial	ADJ
fbem-21435	127	2	engineering	engineering	NOUN
fbem-21435	127	3	and	and	CCONJ
fbem-21435	127	4	innovation	innovation	NOUN
fbem-21435	127	5	management	management	NOUN
fbem-21435	127	6	,	,	PUNCT
fbem-21435	127	7	2023	2023	NUM
fbem-21435	127	8	,	,	PUNCT
fbem-21435	127	9	6(11	6(11	NUM
fbem-21435	127	10	):	):	PUNCT
fbem-21435	127	11	[	[	X
fbem-21435	127	12	6	6	X
fbem-21435	127	13	]	]	PUNCT
fbem-21435	127	14	ting	ting	PROPN
fbem-21435	127	15	w	w	PROPN
fbem-21435	127	16	,	,	PUNCT
fbem-21435	127	17	dan	dan	PROPN
fbem-21435	127	18	l	l	PROPN
fbem-21435	127	19	.research	.research	NOUN
fbem-21435	127	20	on	on	ADP
fbem-21435	127	21	the	the	DET
fbem-21435	127	22	promotion	promotion	NOUN
fbem-21435	127	23	path	path	NOUN
fbem-21435	127	24	of	of	ADP
fbem-21435	127	25	bengbu	bengbu	NOUN
fbem-21435	127	26	time	time	NOUN
fbem-21435	127	27	-	-	PUNCT
fbem-21435	127	28	honored	honor	VERB
fbem-21435	127	29	brand	brand	NOUN
fbem-21435	127	30	image	image	NOUN
fbem-21435	127	31	from	from	ADP
fbem-21435	127	32	the	the	DET
fbem-21435	127	33	perspective	perspective	NOUN
fbem-21435	127	34	of	of	ADP
fbem-21435	127	35	cultural	cultural	ADJ
fbem-21435	127	36	and	and	CCONJ
fbem-21435	127	37	tourism	tourism	NOUN
fbem-21435	127	38	integration[j].tourism	integration[j].tourism	NOUN
fbem-21435	127	39	management	management	NOUN
fbem-21435	127	40	and	and	CCONJ
fbem-21435	127	41	technology	technology	NOUN
fbem-21435	127	42	economy,2023,6(6	economy,2023,6(6	ADJ
fbem-21435	127	43	)	)	PUNCT
fbem-21435	127	44	.	.	PUNCT