id	sid	tid	token	lemma	pos
fbem-21447	1	1	frontiers	frontier	NOUN
fbem-21447	1	2	in	in	ADP
fbem-21447	1	3	business	business	NOUN
fbem-21447	1	4	,	,	PUNCT
fbem-21447	1	5	economics	economic	NOUN
fbem-21447	1	6	and	and	CCONJ
fbem-21447	1	7	management	management	NOUN
fbem-21447	1	8	issn	issn	PROPN
fbem-21447	1	9	:	:	PUNCT
fbem-21447	1	10	2766	2766	NUM
fbem-21447	1	11	-	-	PUNCT
fbem-21447	1	12	824x	824x	NUM
fbem-21447	1	13	|	|	ADJ
fbem-21447	1	14	vol	vol	NOUN
fbem-21447	1	15	.	.	PROPN
fbem-21447	1	16	15	15	NUM
fbem-21447	1	17	,	,	PUNCT
fbem-21447	1	18	no	no	INTJ
fbem-21447	1	19	.	.	NOUN
fbem-21447	1	20	1	1	NUM
fbem-21447	1	21	,	,	PUNCT
fbem-21447	1	22	2024	2024	NUM
fbem-21447	1	23	270	270	NUM
fbem-21447	1	24	research	research	NOUN
fbem-21447	1	25	on	on	ADP
fbem-21447	1	26	the	the	DET
fbem-21447	1	27	influence	influence	NOUN
fbem-21447	1	28	of	of	ADP
fbem-21447	1	29	advertising	advertising	NOUN
fbem-21447	1	30	on	on	ADP
fbem-21447	1	31	online	online	ADJ
fbem-21447	1	32	purchasing	purchase	VERB
fbem-21447	1	33	behavior	behavior	NOUN
fbem-21447	1	34	of	of	ADP
fbem-21447	1	35	consumers	consumer	NOUN
fbem-21447	1	36	in	in	ADP
fbem-21447	1	37	hanoi	hanoi	PROPN
fbem-21447	1	38	kieu	kieu	PROPN
fbem-21447	1	39	chinh	chinh	PROPN
fbem-21447	1	40	vu	vu	PROPN
fbem-21447	1	41	school	school	PROPN
fbem-21447	1	42	of	of	ADP
fbem-21447	1	43	economy	economy	NOUN
fbem-21447	1	44	,	,	PUNCT
fbem-21447	1	45	nanjing	nanjing	PROPN
fbem-21447	1	46	university	university	PROPN
fbem-21447	1	47	of	of	ADP
fbem-21447	1	48	science	science	NOUN
fbem-21447	1	49	and	and	CCONJ
fbem-21447	1	50	technology	technology	NOUN
fbem-21447	1	51	,	,	PUNCT
fbem-21447	1	52	nanjing	nanjing	PROPN
fbem-21447	1	53	210000	210000	NUM
fbem-21447	1	54	,	,	PUNCT
fbem-21447	1	55	china	china	PROPN
fbem-21447	1	56	abstract	abstract	NOUN
fbem-21447	1	57	:	:	PUNCT
fbem-21447	1	58	research	research	NOUN
fbem-21447	1	59	on	on	ADP
fbem-21447	1	60	the	the	DET
fbem-21447	1	61	shopping	shopping	NOUN
fbem-21447	1	62	behavior	behavior	NOUN
fbem-21447	1	63	of	of	ADP
fbem-21447	1	64	vietnamese	vietnamese	ADJ
fbem-21447	1	65	online	online	ADJ
fbem-21447	1	66	shoppers	shopper	NOUN
fbem-21447	1	67	is	be	AUX
fbem-21447	1	68	crucial	crucial	ADJ
fbem-21447	1	69	for	for	ADP
fbem-21447	1	70	the	the	DET
fbem-21447	1	71	successful	successful	ADJ
fbem-21447	1	72	formulation	formulation	NOUN
fbem-21447	1	73	of	of	ADP
fbem-21447	1	74	effective	effective	ADJ
fbem-21447	1	75	online	online	ADJ
fbem-21447	1	76	business	business	NOUN
fbem-21447	1	77	strategies	strategy	NOUN
fbem-21447	1	78	from	from	ADP
fbem-21447	1	79	the	the	DET
fbem-21447	1	80	outset	outset	NOUN
fbem-21447	1	81	.	.	PUNCT
fbem-21447	2	1	therefore	therefore	ADV
fbem-21447	2	2	,	,	PUNCT
fbem-21447	2	3	driven	drive	VERB
fbem-21447	2	4	by	by	ADP
fbem-21447	2	5	the	the	DET
fbem-21447	2	6	aim	aim	NOUN
fbem-21447	2	7	of	of	ADP
fbem-21447	2	8	comprehending	comprehend	VERB
fbem-21447	2	9	the	the	DET
fbem-21447	2	10	behaviors	behavior	NOUN
fbem-21447	2	11	and	and	CCONJ
fbem-21447	2	12	influencing	influence	VERB
fbem-21447	2	13	factors	factor	NOUN
fbem-21447	2	14	that	that	PRON
fbem-21447	2	15	shape	shape	VERB
fbem-21447	2	16	the	the	DET
fbem-21447	2	17	online	online	ADJ
fbem-21447	2	18	shopping	shopping	NOUN
fbem-21447	2	19	habits	habit	NOUN
fbem-21447	2	20	of	of	ADP
fbem-21447	2	21	vietnamese	vietnamese	ADJ
fbem-21447	2	22	consumers	consumer	NOUN
fbem-21447	2	23	,	,	PUNCT
fbem-21447	2	24	the	the	DET
fbem-21447	2	25	author	author	NOUN
fbem-21447	2	26	embarked	embark	VERB
fbem-21447	2	27	on	on	ADP
fbem-21447	2	28	a	a	DET
fbem-21447	2	29	research	research	NOUN
fbem-21447	2	30	journey	journey	NOUN
fbem-21447	2	31	to	to	PART
fbem-21447	2	32	delve	delve	VERB
fbem-21447	2	33	into	into	ADP
fbem-21447	2	34	the	the	DET
fbem-21447	2	35	online	online	ADJ
fbem-21447	2	36	shopping	shopping	NOUN
fbem-21447	2	37	dynamics	dynamic	NOUN
fbem-21447	2	38	of	of	ADP
fbem-21447	2	39	vietnamese	vietnamese	ADJ
fbem-21447	2	40	consumers	consumer	NOUN
fbem-21447	2	41	,	,	PUNCT
fbem-21447	2	42	specifically	specifically	ADV
fbem-21447	2	43	focusing	focus	VERB
fbem-21447	2	44	on	on	ADP
fbem-21447	2	45	the	the	DET
fbem-21447	2	46	youth	youth	NOUN
fbem-21447	2	47	demographic	demographic	ADJ
fbem-21447	2	48	in	in	ADP
fbem-21447	2	49	hanoi	hanoi	PROPN
fbem-21447	2	50	.	.	PUNCT
fbem-21447	3	1	drawing	draw	VERB
fbem-21447	3	2	from	from	ADP
fbem-21447	3	3	existing	exist	VERB
fbem-21447	3	4	theories	theory	NOUN
fbem-21447	3	5	,	,	PUNCT
fbem-21447	3	6	this	this	DET
fbem-21447	3	7	article	article	NOUN
fbem-21447	3	8	introduces	introduce	VERB
fbem-21447	3	9	a	a	DET
fbem-21447	3	10	novel	novel	ADJ
fbem-21447	3	11	theoretical	theoretical	ADJ
fbem-21447	3	12	model	model	NOUN
fbem-21447	3	13	that	that	PRON
fbem-21447	3	14	delves	delve	VERB
fbem-21447	3	15	into	into	ADP
fbem-21447	3	16	the	the	DET
fbem-21447	3	17	intricate	intricate	ADJ
fbem-21447	3	18	interplay	interplay	NOUN
fbem-21447	3	19	of	of	ADP
fbem-21447	3	20	different	different	ADJ
fbem-21447	3	21	elements	element	NOUN
fbem-21447	3	22	within	within	ADP
fbem-21447	3	23	the	the	DET
fbem-21447	3	24	advertising	advertising	NOUN
fbem-21447	3	25	realm	realm	NOUN
fbem-21447	3	26	.	.	PUNCT
fbem-21447	4	1	the	the	DET
fbem-21447	4	2	independent	independent	ADJ
fbem-21447	4	3	variable	variable	NOUN
fbem-21447	4	4	in	in	ADP
fbem-21447	4	5	this	this	DET
fbem-21447	4	6	model	model	NOUN
fbem-21447	4	7	is	be	AUX
fbem-21447	4	8	advertising	advertising	NOUN
fbem-21447	4	9	content	content	NOUN
fbem-21447	4	10	,	,	PUNCT
fbem-21447	4	11	which	which	PRON
fbem-21447	4	12	refers	refer	VERB
fbem-21447	4	13	to	to	ADP
fbem-21447	4	14	the	the	DET
fbem-21447	4	15	information	information	NOUN
fbem-21447	4	16	,	,	PUNCT
fbem-21447	4	17	entertainment	entertainment	NOUN
fbem-21447	4	18	and	and	CCONJ
fbem-21447	4	19	irritating	irritating	NOUN
fbem-21447	4	20	of	of	ADP
fbem-21447	4	21	the	the	DET
fbem-21447	4	22	advertisements	advertisement	NOUN
fbem-21447	4	23	.	.	PUNCT
fbem-21447	5	1	the	the	DET
fbem-21447	5	2	dependent	dependent	ADJ
fbem-21447	5	3	variable	variable	NOUN
fbem-21447	5	4	is	be	AUX
fbem-21447	5	5	the	the	DET
fbem-21447	5	6	online	online	ADJ
fbem-21447	5	7	purchase	purchase	NOUN
fbem-21447	5	8	behavior	behavior	NOUN
fbem-21447	5	9	,	,	PUNCT
fbem-21447	5	10	which	which	PRON
fbem-21447	5	11	represents	represent	VERB
fbem-21447	5	12	the	the	DET
fbem-21447	5	13	decision	decision	NOUN
fbem-21447	5	14	of	of	ADP
fbem-21447	5	15	consumer	consumer	NOUN
fbem-21447	5	16	to	to	PART
fbem-21447	5	17	buy	buy	VERB
fbem-21447	5	18	the	the	DET
fbem-21447	5	19	product	product	NOUN
fbem-21447	5	20	or	or	CCONJ
fbem-21447	5	21	service	service	NOUN
fbem-21447	5	22	.	.	PUNCT
fbem-21447	6	1	the	the	DET
fbem-21447	6	2	mediating	mediate	VERB
fbem-21447	6	3	factor	factor	NOUN
fbem-21447	6	4	in	in	ADP
fbem-21447	6	5	this	this	DET
fbem-21447	6	6	model	model	NOUN
fbem-21447	6	7	is	be	AUX
fbem-21447	6	8	the	the	DET
fbem-21447	6	9	consumer	consumer	NOUN
fbem-21447	6	10	emotions	emotion	NOUN
fbem-21447	6	11	,	,	PUNCT
fbem-21447	6	12	which	which	PRON
fbem-21447	6	13	reflects	reflect	VERB
fbem-21447	6	14	the	the	DET
fbem-21447	6	15	emotional	emotional	ADJ
fbem-21447	6	16	response	response	NOUN
fbem-21447	6	17	elicited	elicit	VERB
fbem-21447	6	18	by	by	ADP
fbem-21447	6	19	the	the	DET
fbem-21447	6	20	advertising	advertising	NOUN
fbem-21447	6	21	content	content	NOUN
fbem-21447	6	22	.	.	PUNCT
fbem-21447	7	1	keywords	keyword	NOUN
fbem-21447	7	2	:	:	PUNCT
fbem-21447	7	3	advertising	advertising	NOUN
fbem-21447	7	4	content	content	NOUN
fbem-21447	7	5	;	;	PUNCT
fbem-21447	7	6	consumer	consumer	NOUN
fbem-21447	7	7	online	online	ADJ
fbem-21447	7	8	purchasing	purchase	VERB
fbem-21447	7	9	behavior	behavior	NOUN
fbem-21447	7	10	;	;	PUNCT
fbem-21447	7	11	consumer	consumer	NOUN
fbem-21447	7	12	emotions	emotion	NOUN
fbem-21447	7	13	;	;	PUNCT
fbem-21447	7	14	brand	brand	NOUN
fbem-21447	7	15	value	value	NOUN
fbem-21447	7	16	.	.	PUNCT
fbem-21447	8	1	1	1	X
fbem-21447	8	2	.	.	X
fbem-21447	8	3	introduction	introduction	NOUN
fbem-21447	8	4	during	during	ADP
fbem-21447	8	5	the	the	DET
fbem-21447	8	6	era	era	NOUN
fbem-21447	8	7	of	of	ADP
fbem-21447	8	8	industry	industry	NOUN
fbem-21447	8	9	4.0	4.0	NUM
fbem-21447	8	10	,	,	PUNCT
fbem-21447	8	11	the	the	DET
fbem-21447	8	12	global	global	ADJ
fbem-21447	8	13	e	e	PROPN
fbem-21447	8	14	-	-	PROPN
fbem-21447	8	15	commerce	commerce	NOUN
fbem-21447	8	16	sector	sector	NOUN
fbem-21447	8	17	has	have	AUX
fbem-21447	8	18	witnessed	witness	VERB
fbem-21447	8	19	rapid	rapid	ADJ
fbem-21447	8	20	growth	growth	NOUN
fbem-21447	8	21	,	,	PUNCT
fbem-21447	8	22	and	and	CCONJ
fbem-21447	8	23	vietnam	vietnam	NOUN
fbem-21447	8	24	is	be	AUX
fbem-21447	8	25	no	no	DET
fbem-21447	8	26	exception	exception	NOUN
fbem-21447	8	27	.	.	PUNCT
fbem-21447	9	1	this	this	DET
fbem-21447	9	2	growth	growth	NOUN
fbem-21447	9	3	has	have	AUX
fbem-21447	9	4	been	be	AUX
fbem-21447	9	5	particularly	particularly	ADV
fbem-21447	9	6	pronounced	pronounce	VERB
fbem-21447	9	7	during	during	ADP
fbem-21447	9	8	the	the	DET
fbem-21447	9	9	two	two	NUM
fbem-21447	9	10	peak	peak	NOUN
fbem-21447	9	11	years	year	NOUN
fbem-21447	9	12	of	of	ADP
fbem-21447	9	13	the	the	DET
fbem-21447	9	14	covid-19	covid-19	PROPN
fbem-21447	9	15	pandemic	pandemic	NOUN
fbem-21447	9	16	.	.	PUNCT
fbem-21447	10	1	the	the	DET
fbem-21447	10	2	pandemic	pandemic	NOUN
fbem-21447	10	3	has	have	AUX
fbem-21447	10	4	served	serve	VERB
fbem-21447	10	5	as	as	ADP
fbem-21447	10	6	a	a	DET
fbem-21447	10	7	catalyst	catalyst	NOUN
fbem-21447	10	8	for	for	ADP
fbem-21447	10	9	the	the	DET
fbem-21447	10	10	acceleration	acceleration	NOUN
fbem-21447	10	11	of	of	ADP
fbem-21447	10	12	ecommerce	ecommerce	NOUN
fbem-21447	10	13	in	in	ADP
fbem-21447	10	14	vietnam	vietnam	PROPN
fbem-21447	10	15	,	,	PUNCT
fbem-21447	10	16	as	as	SCONJ
fbem-21447	10	17	consumers	consumer	NOUN
fbem-21447	10	18	increasingly	increasingly	ADV
fbem-21447	10	19	turned	turn	VERB
fbem-21447	10	20	to	to	ADP
fbem-21447	10	21	shopping	shop	VERB
fbem-21447	10	22	online	online	ADV
fbem-21447	10	23	due	due	ADP
fbem-21447	10	24	to	to	ADP
fbem-21447	10	25	movement	movement	NOUN
fbem-21447	10	26	restrictions	restriction	NOUN
fbem-21447	10	27	and	and	CCONJ
fbem-21447	10	28	social	social	ADJ
fbem-21447	10	29	distancing	distancing	NOUN
fbem-21447	10	30	measures	measure	NOUN
fbem-21447	10	31	.	.	PUNCT
fbem-21447	11	1	this	this	DET
fbem-21447	11	2	surge	surge	NOUN
fbem-21447	11	3	in	in	ADP
fbem-21447	11	4	e	e	NOUN
fbem-21447	11	5	-	-	NOUN
fbem-21447	11	6	commerce	commerce	NOUN
fbem-21447	11	7	activity	activity	NOUN
fbem-21447	11	8	can	can	AUX
fbem-21447	11	9	be	be	AUX
fbem-21447	11	10	attributed	attribute	VERB
fbem-21447	11	11	to	to	ADP
fbem-21447	11	12	factors	factor	NOUN
fbem-21447	11	13	such	such	ADJ
fbem-21447	11	14	as	as	ADP
fbem-21447	11	15	widespread	widespread	ADJ
fbem-21447	11	16	smartphone	smartphone	NOUN
fbem-21447	11	17	usage	usage	NOUN
fbem-21447	11	18	,	,	PUNCT
fbem-21447	11	19	affordable	affordable	ADJ
fbem-21447	11	20	internet	internet	NOUN
fbem-21447	11	21	access	access	NOUN
fbem-21447	11	22	,	,	PUNCT
fbem-21447	11	23	the	the	DET
fbem-21447	11	24	emergence	emergence	NOUN
fbem-21447	11	25	of	of	ADP
fbem-21447	11	26	online	online	ADJ
fbem-21447	11	27	marketplaces	marketplace	NOUN
fbem-21447	11	28	,	,	PUNCT
fbem-21447	11	29	and	and	CCONJ
fbem-21447	11	30	government	government	NOUN
fbem-21447	11	31	initiatives	initiative	NOUN
fbem-21447	11	32	aimed	aim	VERB
fbem-21447	11	33	at	at	ADP
fbem-21447	11	34	fostering	foster	VERB
fbem-21447	11	35	e	e	PROPN
fbem-21447	11	36	-	-	NOUN
fbem-21447	11	37	commerce	commerce	NOUN
fbem-21447	11	38	development	development	NOUN
fbem-21447	11	39	.	.	PUNCT
fbem-21447	12	1	consequently	consequently	ADV
fbem-21447	12	2	,	,	PUNCT
fbem-21447	12	3	the	the	DET
fbem-21447	12	4	e	e	NOUN
fbem-21447	12	5	-	-	NOUN
fbem-21447	12	6	commerce	commerce	NOUN
fbem-21447	12	7	industry	industry	NOUN
fbem-21447	12	8	in	in	ADP
fbem-21447	12	9	vietnam	vietnam	PROPN
fbem-21447	12	10	has	have	AUX
fbem-21447	12	11	witnessed	witness	VERB
fbem-21447	12	12	remarkable	remarkable	ADJ
fbem-21447	12	13	growth	growth	NOUN
fbem-21447	12	14	,	,	PUNCT
fbem-21447	12	15	granting	grant	VERB
fbem-21447	12	16	consumers	consumer	NOUN
fbem-21447	12	17	effortless	effortless	VERB
fbem-21447	12	18	accessibility	accessibility	NOUN
fbem-21447	12	19	to	to	ADP
fbem-21447	12	20	an	an	DET
fbem-21447	12	21	extensive	extensive	ADJ
fbem-21447	12	22	array	array	NOUN
fbem-21447	12	23	of	of	ADP
fbem-21447	12	24	products	product	NOUN
fbem-21447	12	25	and	and	CCONJ
fbem-21447	12	26	services	service	NOUN
fbem-21447	12	27	.	.	PUNCT
fbem-21447	13	1	by	by	ADP
fbem-21447	13	2	2023	2023	NUM
fbem-21447	13	3	,	,	PUNCT
fbem-21447	13	4	vietnam	vietnam	PROPN
fbem-21447	13	5	's	's	PART
fbem-21447	13	6	retail	retail	ADJ
fbem-21447	13	7	ecommerce	ecommerce	NOUN
fbem-21447	13	8	markets	market	NOUN
fbem-21447	13	9	are	be	AUX
fbem-21447	13	10	projected	project	VERB
fbem-21447	13	11	to	to	PART
fbem-21447	13	12	reach	reach	VERB
fbem-21447	13	13	a	a	DET
fbem-21447	13	14	substantial	substantial	ADJ
fbem-21447	13	15	value	value	NOUN
fbem-21447	13	16	of	of	ADP
fbem-21447	13	17	us$20.5	us$20.5	NUM
fbem-21447	13	18	billion	billion	NUM
fbem-21447	13	19	,	,	PUNCT
fbem-21447	13	20	an	an	DET
fbem-21447	13	21	increase	increase	NOUN
fbem-21447	13	22	of	of	ADP
fbem-21447	13	23	about	about	ADV
fbem-21447	13	24	4	4	NUM
fbem-21447	13	25	billion	billion	NUM
fbem-21447	13	26	usd	usd	NOUN
fbem-21447	13	27	(	(	PUNCT
fbem-21447	13	28	equivalent	equivalent	ADJ
fbem-21447	13	29	to	to	ADP
fbem-21447	13	30	25	25	NUM
fbem-21447	13	31	%	%	NOUN
fbem-21447	13	32	)	)	PUNCT
fbem-21447	13	33	compared	compare	VERB
fbem-21447	13	34	to	to	ADP
fbem-21447	13	35	2022	2022	NUM
fbem-21447	13	36	.	.	PUNCT
fbem-21447	14	1	this	this	DET
fbem-21447	14	2	growth	growth	NOUN
fbem-21447	14	3	in	in	ADP
fbem-21447	14	4	the	the	DET
fbem-21447	14	5	ecommerce	ecommerce	NOUN
fbem-21447	14	6	market	market	NOUN
fbem-21447	14	7	highlights	highlight	VERB
fbem-21447	14	8	the	the	DET
fbem-21447	14	9	increasing	increase	VERB
fbem-21447	14	10	importance	importance	NOUN
fbem-21447	14	11	of	of	ADP
fbem-21447	14	12	online	online	ADJ
fbem-21447	14	13	retail	retail	NOUN
fbem-21447	14	14	in	in	ADP
fbem-21447	14	15	vietnam	vietnam	PROPN
fbem-21447	14	16	's	's	PART
fbem-21447	14	17	economy	economy	NOUN
fbem-21447	14	18	.	.	PUNCT
fbem-21447	15	1	the	the	DET
fbem-21447	15	2	social	social	ADJ
fbem-21447	15	3	media	medium	NOUN
fbem-21447	15	4	advertising	advertising	NOUN
fbem-21447	15	5	videos	video	NOUN
fbem-21447	15	6	has	have	AUX
fbem-21447	15	7	emerged	emerge	VERB
fbem-21447	15	8	as	as	ADP
fbem-21447	15	9	a	a	DET
fbem-21447	15	10	powerful	powerful	ADJ
fbem-21447	15	11	marketing	marketing	NOUN
fbem-21447	15	12	tool	tool	NOUN
fbem-21447	15	13	in	in	ADP
fbem-21447	15	14	the	the	DET
fbem-21447	15	15	digital	digital	ADJ
fbem-21447	15	16	landscape	landscape	NOUN
fbem-21447	15	17	.	.	PUNCT
fbem-21447	16	1	fink	fink	VERB
fbem-21447	16	2	et	et	PROPN
fbem-21447	16	3	al	al	PROPN
fbem-21447	16	4	.	.	PUNCT
fbem-21447	17	1	(	(	PUNCT
fbem-21447	17	2	2020)[1	2020)[1	NUM
fbem-21447	17	3	]	]	PUNCT
fbem-21447	17	4	companies	company	NOUN
fbem-21447	17	5	tend	tend	VERB
fbem-21447	17	6	to	to	PART
fbem-21447	17	7	launch	launch	VERB
fbem-21447	17	8	more	more	ADJ
fbem-21447	17	9	marketing	marketing	NOUN
fbem-21447	17	10	campaigns	campaign	NOUN
fbem-21447	17	11	on	on	ADP
fbem-21447	17	12	social	social	ADJ
fbem-21447	17	13	networking	networking	NOUN
fbem-21447	17	14	platforms	platform	NOUN
fbem-21447	17	15	;	;	PUNCT
fbem-21447	17	16	this	this	PRON
fbem-21447	17	17	shows	show	VERB
fbem-21447	17	18	that	that	SCONJ
fbem-21447	17	19	companies	company	NOUN
fbem-21447	17	20	use	use	VERB
fbem-21447	17	21	social	social	ADJ
fbem-21447	17	22	networks	network	NOUN
fbem-21447	17	23	as	as	ADP
fbem-21447	17	24	an	an	DET
fbem-21447	17	25	effective	effective	ADJ
fbem-21447	17	26	marketing	marketing	NOUN
fbem-21447	17	27	tool	tool	NOUN
fbem-21447	17	28	because	because	SCONJ
fbem-21447	17	29	they	they	PRON
fbem-21447	17	30	provide	provide	VERB
fbem-21447	17	31	many	many	ADJ
fbem-21447	17	32	marketing	marketing	NOUN
fbem-21447	17	33	opportunities	opportunity	NOUN
fbem-21447	17	34	for	for	ADP
fbem-21447	17	35	businesses	business	NOUN
fbem-21447	17	36	.	.	PUNCT
fbem-21447	18	1	therefore	therefore	ADV
fbem-21447	18	2	,	,	PUNCT
fbem-21447	18	3	social	social	ADJ
fbem-21447	18	4	media	media	NOUN
fbem-21447	18	5	marketing	marketing	NOUN
fbem-21447	18	6	activities	activity	NOUN
fbem-21447	18	7	are	be	AUX
fbem-21447	18	8	business	business	NOUN
fbem-21447	18	9	-	-	PUNCT
fbem-21447	18	10	oriented	orient	VERB
fbem-21447	18	11	activities	activity	NOUN
fbem-21447	18	12	aimed	aim	VERB
fbem-21447	18	13	at	at	ADP
fbem-21447	18	14	positively	positively	ADV
fbem-21447	18	15	influencing	influence	VERB
fbem-21447	18	16	consumer	consumer	NOUN
fbem-21447	18	17	purchasing	purchasing	NOUN
fbem-21447	18	18	behavior	behavior	NOUN
fbem-21447	18	19	(	(	PUNCT
fbem-21447	18	20	kim	kim	PROPN
fbem-21447	18	21	&	&	CCONJ
fbem-21447	18	22	ko	ko	PROPN
fbem-21447	18	23	,	,	PUNCT
fbem-21447	18	24	2010	2010	NUM
fbem-21447	18	25	)	)	PUNCT
fbem-21447	18	26	.	.	PUNCT
fbem-21447	19	1	in	in	ADP
fbem-21447	19	2	recent	recent	ADJ
fbem-21447	19	3	years	year	NOUN
fbem-21447	19	4	,	,	PUNCT
fbem-21447	19	5	social	social	ADJ
fbem-21447	19	6	media	medium	NOUN
fbem-21447	19	7	advertising	advertising	NOUN
fbem-21447	19	8	has	have	AUX
fbem-21447	19	9	emerged	emerge	VERB
fbem-21447	19	10	as	as	ADP
fbem-21447	19	11	a	a	DET
fbem-21447	19	12	rapidly	rapidly	ADV
fbem-21447	19	13	expanding	expand	VERB
fbem-21447	19	14	and	and	CCONJ
fbem-21447	19	15	innovative	innovative	ADJ
fbem-21447	19	16	form	form	NOUN
fbem-21447	19	17	of	of	ADP
fbem-21447	19	18	marketing	marketing	NOUN
fbem-21447	19	19	.	.	PUNCT
fbem-21447	20	1	scholars	scholar	NOUN
fbem-21447	20	2	such	such	ADJ
fbem-21447	20	3	as	as	ADP
fbem-21447	20	4	alalwan	alalwan	PROPN
fbem-21447	20	5	et	et	PROPN
fbem-21447	20	6	al	al	PROPN
fbem-21447	20	7	.	.	PUNCT
fbem-21447	21	1	(	(	PUNCT
fbem-21447	21	2	2017)[2	2017)[2	NUM
fbem-21447	21	3	]	]	PUNCT
fbem-21447	21	4	have	have	AUX
fbem-21447	21	5	highlighted	highlight	VERB
fbem-21447	21	6	the	the	DET
fbem-21447	21	7	significance	significance	NOUN
fbem-21447	21	8	of	of	ADP
fbem-21447	21	9	advertising	advertising	NOUN
fbem-21447	21	10	content	content	NOUN
fbem-21447	21	11	in	in	ADP
fbem-21447	21	12	social	social	ADJ
fbem-21447	21	13	media	medium	NOUN
fbem-21447	21	14	marketing	marketing	NOUN
fbem-21447	21	15	,	,	PUNCT
fbem-21447	21	16	particularly	particularly	ADV
fbem-21447	21	17	in	in	ADP
fbem-21447	21	18	its	its	PRON
fbem-21447	21	19	ability	ability	NOUN
fbem-21447	21	20	to	to	PART
fbem-21447	21	21	anticipate	anticipate	VERB
fbem-21447	21	22	and	and	CCONJ
fbem-21447	21	23	influence	influence	VERB
fbem-21447	21	24	consumer	consumer	NOUN
fbem-21447	21	25	behavior	behavior	NOUN
fbem-21447	21	26	within	within	ADP
fbem-21447	21	27	interactive	interactive	ADJ
fbem-21447	21	28	online	online	ADJ
fbem-21447	21	29	environments	environment	NOUN
fbem-21447	21	30	.	.	PUNCT
fbem-21447	22	1	2	2	X
fbem-21447	22	2	.	.	X
fbem-21447	22	3	literature	literature	NOUN
fbem-21447	22	4	review	review	VERB
fbem-21447	22	5	2.1	2.1	NUM
fbem-21447	22	6	.	.	PUNCT
fbem-21447	23	1	definition	definition	NOUN
fbem-21447	23	2	of	of	ADP
fbem-21447	23	3	advertising	advertising	NOUN
fbem-21447	23	4	content	content	NOUN
fbem-21447	23	5	a	a	DET
fbem-21447	23	6	foundational	foundational	ADJ
fbem-21447	23	7	starting	starting	NOUN
fbem-21447	23	8	point	point	NOUN
fbem-21447	23	9	for	for	ADP
fbem-21447	23	10	research	research	NOUN
fbem-21447	23	11	on	on	ADP
fbem-21447	23	12	attitudes	attitude	NOUN
fbem-21447	23	13	toward	toward	ADP
fbem-21447	23	14	advertising	advertising	NOUN
fbem-21447	23	15	is	be	AUX
fbem-21447	23	16	the	the	DET
fbem-21447	23	17	work	work	NOUN
fbem-21447	23	18	of	of	ADP
fbem-21447	23	19	ducoffe	ducoffe	ADJ
fbem-21447	23	20	(	(	PUNCT
fbem-21447	23	21	1995	1995	NUM
fbem-21447	23	22	,	,	PUNCT
fbem-21447	23	23	1996)[3,4	1996)[3,4	NUM
fbem-21447	23	24	]	]	PUNCT
fbem-21447	23	25	,	,	PUNCT
fbem-21447	23	26	which	which	PRON
fbem-21447	23	27	explored	explore	VERB
fbem-21447	23	28	perceptions	perception	NOUN
fbem-21447	23	29	of	of	ADP
fbem-21447	23	30	traditional	traditional	ADJ
fbem-21447	23	31	media	medium	NOUN
fbem-21447	23	32	and	and	CCONJ
fbem-21447	23	33	online	online	ADJ
fbem-21447	23	34	advertising	advertising	NOUN
fbem-21447	23	35	.	.	PUNCT
fbem-21447	24	1	however	however	ADV
fbem-21447	24	2	,	,	PUNCT
fbem-21447	24	3	ducoffe	ducoffe	PROPN
fbem-21447	24	4	's	's	PART
fbem-21447	24	5	1996	1996	NUM
fbem-21447	24	6	study	study	NOUN
fbem-21447	24	7	focused	focus	VERB
fbem-21447	24	8	solely	solely	ADV
fbem-21447	24	9	on	on	ADP
fbem-21447	24	10	the	the	DET
fbem-21447	24	11	online	online	ADJ
fbem-21447	24	12	landscape	landscape	NOUN
fbem-21447	24	13	,	,	PUNCT
fbem-21447	24	14	a	a	DET
fbem-21447	24	15	time	time	NOUN
fbem-21447	24	16	when	when	SCONJ
fbem-21447	24	17	internet	internet	NOUN
fbem-21447	24	18	capabilities	capability	NOUN
fbem-21447	24	19	were	be	AUX
fbem-21447	24	20	rudimentary	rudimentary	ADJ
fbem-21447	24	21	.	.	PUNCT
fbem-21447	25	1	the	the	DET
fbem-21447	25	2	advancements	advancement	NOUN
fbem-21447	25	3	in	in	ADP
fbem-21447	25	4	technology	technology	NOUN
fbem-21447	25	5	,	,	PUNCT
fbem-21447	25	6	such	such	ADJ
fbem-21447	25	7	as	as	ADP
fbem-21447	25	8	smartphones	smartphone	NOUN
fbem-21447	25	9	,	,	PUNCT
fbem-21447	25	10	widespread	widespread	ADJ
fbem-21447	25	11	internet	internet	NOUN
fbem-21447	25	12	access	access	NOUN
fbem-21447	25	13	,	,	PUNCT
fbem-21447	25	14	social	social	ADJ
fbem-21447	25	15	media	medium	NOUN
fbem-21447	25	16	platforms	platform	NOUN
fbem-21447	25	17	,	,	PUNCT
fbem-21447	25	18	and	and	CCONJ
fbem-21447	25	19	sophisticated	sophisticated	ADJ
fbem-21447	25	20	forms	form	NOUN
fbem-21447	25	21	of	of	ADP
fbem-21447	25	22	online	online	ADJ
fbem-21447	25	23	advertising	advertising	NOUN
fbem-21447	25	24	like	like	ADP
fbem-21447	25	25	personalized	personalized	ADJ
fbem-21447	25	26	ads	ad	NOUN
fbem-21447	25	27	and	and	CCONJ
fbem-21447	25	28	videos	video	NOUN
fbem-21447	25	29	,	,	PUNCT
fbem-21447	25	30	were	be	AUX
fbem-21447	25	31	not	not	PART
fbem-21447	25	32	yet	yet	ADV
fbem-21447	25	33	prevalent	prevalent	ADJ
fbem-21447	25	34	.	.	PUNCT
fbem-21447	26	1	despite	despite	SCONJ
fbem-21447	26	2	this	this	PRON
fbem-21447	26	3	,	,	PUNCT
fbem-21447	26	4	ducoffe	ducoffe	PROPN
fbem-21447	26	5	's	's	PART
fbem-21447	26	6	use	use	NOUN
fbem-21447	26	7	of	of	ADP
fbem-21447	26	8	a	a	DET
fbem-21447	26	9	content	content	NOUN
fbem-21447	26	10	measurement	measurement	NOUN
fbem-21447	26	11	scale	scale	NOUN
fbem-21447	26	12	and	and	CCONJ
fbem-21447	26	13	the	the	DET
fbem-21447	26	14	consideration	consideration	NOUN
fbem-21447	26	15	of	of	ADP
fbem-21447	26	16	advertising	advertising	NOUN
fbem-21447	26	17	value	value	NOUN
fbem-21447	26	18	as	as	ADP
fbem-21447	26	19	a	a	DET
fbem-21447	26	20	mediating	mediate	VERB
fbem-21447	26	21	factor	factor	NOUN
fbem-21447	26	22	offer	offer	VERB
fbem-21447	26	23	a	a	DET
fbem-21447	26	24	valuable	valuable	ADJ
fbem-21447	26	25	theoretical	theoretical	ADJ
fbem-21447	26	26	framework	framework	NOUN
fbem-21447	26	27	for	for	ADP
fbem-21447	26	28	expanding	expand	VERB
fbem-21447	26	29	his	his	PRON
fbem-21447	26	30	original	original	ADJ
fbem-21447	26	31	model	model	NOUN
fbem-21447	26	32	to	to	PART
fbem-21447	26	33	align	align	VERB
fbem-21447	26	34	with	with	ADP
fbem-21447	26	35	the	the	DET
fbem-21447	26	36	current	current	ADJ
fbem-21447	26	37	landscape	landscape	NOUN
fbem-21447	26	38	of	of	ADP
fbem-21447	26	39	internet	internet	NOUN
fbem-21447	26	40	advertising	advertising	NOUN
fbem-21447	26	41	communication	communication	NOUN
fbem-21447	26	42	.	.	PUNCT
fbem-21447	27	1	drawing	draw	VERB
fbem-21447	27	2	on	on	ADP
fbem-21447	27	3	three	three	NUM
fbem-21447	27	4	key	key	ADJ
fbem-21447	27	5	factors	factor	NOUN
fbem-21447	27	6	related	relate	VERB
fbem-21447	27	7	to	to	ADP
fbem-21447	27	8	advertising	advertising	NOUN
fbem-21447	27	9	content	content	NOUN
fbem-21447	27	10	,	,	PUNCT
fbem-21447	27	11	ducoffe	ducoffe	PROPN
fbem-21447	27	12	(	(	PUNCT
fbem-21447	27	13	1996	1996	NUM
fbem-21447	27	14	)	)	PUNCT
fbem-21447	27	15	developed	develop	VERB
fbem-21447	27	16	a	a	DET
fbem-21447	27	17	unique	unique	ADJ
fbem-21447	27	18	model	model	NOUN
fbem-21447	27	19	of	of	ADP
fbem-21447	27	20	advertising	advertising	NOUN
fbem-21447	27	21	value	value	NOUN
fbem-21447	27	22	,	,	PUNCT
fbem-21447	27	23	defining	define	VERB
fbem-21447	27	24	it	it	PRON
fbem-21447	27	25	as	as	ADP
fbem-21447	27	26	the	the	DET
fbem-21447	27	27	"	"	PUNCT
fbem-21447	27	28	subjective	subjective	ADJ
fbem-21447	27	29	assessment	assessment	NOUN
fbem-21447	27	30	of	of	ADP
fbem-21447	27	31	the	the	DET
fbem-21447	27	32	worth	worth	NOUN
fbem-21447	27	33	or	or	CCONJ
fbem-21447	27	34	usefulness	usefulness	NOUN
fbem-21447	27	35	of	of	ADP
fbem-21447	27	36	advertising	advertising	NOUN
fbem-21447	27	37	to	to	ADP
fbem-21447	27	38	consumers	consumer	NOUN
fbem-21447	27	39	,	,	PUNCT
fbem-21447	27	40	"	"	PUNCT
fbem-21447	27	41	with	with	ADP
fbem-21447	27	42	value	value	NOUN
fbem-21447	27	43	serving	serve	VERB
fbem-21447	27	44	as	as	ADP
fbem-21447	27	45	the	the	DET
fbem-21447	27	46	foundation	foundation	NOUN
fbem-21447	27	47	for	for	ADP
fbem-21447	27	48	actions	action	NOUN
fbem-21447	27	49	,	,	PUNCT
fbem-21447	27	50	attitudes	attitude	NOUN
fbem-21447	27	51	,	,	PUNCT
fbem-21447	27	52	and	and	CCONJ
fbem-21447	27	53	judgments	judgment	NOUN
fbem-21447	27	54	in	in	ADP
fbem-21447	27	55	advertising	advertising	NOUN
fbem-21447	27	56	(	(	PUNCT
fbem-21447	27	57	beatty	beatty	PROPN
fbem-21447	27	58	et	et	PROPN
fbem-21447	27	59	al	al	PROPN
fbem-21447	27	60	.	.	PROPN
fbem-21447	27	61	1985	1985	NUM
fbem-21447	27	62	)	)	PUNCT
fbem-21447	27	63	.	.	PUNCT
fbem-21447	28	1	the	the	DET
fbem-21447	28	2	perceived	perceive	VERB
fbem-21447	28	3	value	value	NOUN
fbem-21447	28	4	of	of	ADP
fbem-21447	28	5	internet	internet	NOUN
fbem-21447	28	6	advertising	advertising	NOUN
fbem-21447	28	7	plays	play	VERB
fbem-21447	28	8	a	a	DET
fbem-21447	28	9	crucial	crucial	ADJ
fbem-21447	28	10	role	role	NOUN
fbem-21447	28	11	in	in	ADP
fbem-21447	28	12	shaping	shape	VERB
fbem-21447	28	13	attitudes	attitude	NOUN
fbem-21447	28	14	toward	toward	ADP
fbem-21447	28	15	online	online	ADJ
fbem-21447	28	16	advertising	advertising	NOUN
fbem-21447	28	17	(	(	PUNCT
fbem-21447	28	18	ducoffe	ducoffe	ADJ
fbem-21447	28	19	1996	1996	NUM
fbem-21447	28	20	)	)	PUNCT
fbem-21447	28	21	and	and	CCONJ
fbem-21447	28	22	mobile	mobile	NOUN
fbem-21447	28	23	advertising	advertising	NOUN
fbem-21447	28	24	(	(	PUNCT
fbem-21447	28	25	haghirian	haghirian	ADJ
fbem-21447	28	26	,	,	PUNCT
fbem-21447	28	27	madlberger	madlberger	NOUN
fbem-21447	28	28	,	,	PUNCT
fbem-21447	28	29	and	and	CCONJ
fbem-21447	28	30	tanuskova	tanuskova	PRON
fbem-21447	28	31	2005	2005	NUM
fbem-21447	28	32	)	)	PUNCT
fbem-21447	28	33	.	.	PUNCT
fbem-21447	29	1	this	this	DET
fbem-21447	29	2	model	model	NOUN
fbem-21447	29	3	posits	posit	NOUN
fbem-21447	29	4	that	that	PRON
fbem-21447	29	5	undervalued	undervalue	VERB
fbem-21447	29	6	advertising	advertising	NOUN
fbem-21447	29	7	can	can	AUX
fbem-21447	29	8	elicit	elicit	VERB
fbem-21447	29	9	negative	negative	ADJ
fbem-21447	29	10	consumer	consumer	NOUN
fbem-21447	29	11	reactions	reaction	NOUN
fbem-21447	29	12	,	,	PUNCT
fbem-21447	29	13	while	while	SCONJ
fbem-21447	29	14	highly	highly	ADV
fbem-21447	29	15	valued	value	VERB
fbem-21447	29	16	advertising	advertising	NOUN
fbem-21447	29	17	tends	tend	VERB
fbem-21447	29	18	to	to	PART
fbem-21447	29	19	generate	generate	VERB
fbem-21447	29	20	positive	positive	ADJ
fbem-21447	29	21	responses	response	NOUN
fbem-21447	29	22	that	that	SCONJ
fbem-21447	29	23	,	,	PUNCT
fbem-21447	29	24	in	in	ADP
fbem-21447	29	25	conjunction	conjunction	NOUN
fbem-21447	29	26	with	with	ADP
fbem-21447	29	27	other	other	ADJ
fbem-21447	29	28	factors	factor	NOUN
fbem-21447	29	29	,	,	PUNCT
fbem-21447	29	30	contribute	contribute	VERB
fbem-21447	29	31	to	to	ADP
fbem-21447	29	32	the	the	DET
fbem-21447	29	33	cultivation	cultivation	NOUN
fbem-21447	29	34	of	of	ADP
fbem-21447	29	35	favorable	favorable	ADJ
fbem-21447	29	36	attitudes	attitude	NOUN
fbem-21447	29	37	toward	toward	ADP
fbem-21447	29	38	advertising	advertising	NOUN
fbem-21447	29	39	.	.	PUNCT
fbem-21447	30	1	moreover	moreover	ADV
fbem-21447	30	2	,	,	PUNCT
fbem-21447	30	3	it	it	PRON
fbem-21447	30	4	is	be	AUX
fbem-21447	30	5	suggested	suggest	VERB
fbem-21447	30	6	that	that	SCONJ
fbem-21447	30	7	the	the	DET
fbem-21447	30	8	emotional	emotional	ADJ
fbem-21447	30	9	responses	response	NOUN
fbem-21447	30	10	triggered	trigger	VERB
fbem-21447	30	11	by	by	ADP
fbem-21447	30	12	advertising	advertising	NOUN
fbem-21447	30	13	form	form	NOUN
fbem-21447	30	14	the	the	DET
fbem-21447	30	15	basis	basis	NOUN
fbem-21447	30	16	of	of	ADP
fbem-21447	30	17	these	these	DET
fbem-21447	30	18	attitudes	attitude	NOUN
fbem-21447	30	19	,	,	PUNCT
fbem-21447	30	20	with	with	ADP
fbem-21447	30	21	cognitive	cognitive	ADJ
fbem-21447	30	22	assessments	assessment	NOUN
fbem-21447	30	23	further	far	ADV
fbem-21447	30	24	enhancing	enhance	VERB
fbem-21447	30	25	the	the	DET
fbem-21447	30	26	perceived	perceive	VERB
fbem-21447	30	27	value	value	NOUN
fbem-21447	30	28	of	of	ADP
fbem-21447	30	29	advertising	advertising	NOUN
fbem-21447	30	30	.	.	PUNCT
fbem-21447	31	1	this	this	PRON
fbem-21447	31	2	will	will	AUX
fbem-21447	31	3	have	have	VERB
fbem-21447	31	4	an	an	DET
fbem-21447	31	5	impact	impact	NOUN
fbem-21447	31	6	on	on	ADP
fbem-21447	31	7	consumer	consumer	NOUN
fbem-21447	31	8	behavior	behavior	NOUN
fbem-21447	31	9	.	.	PUNCT
fbem-21447	32	1	2.2	2.2	NUM
fbem-21447	32	2	.	.	PUNCT
fbem-21447	32	3	research	research	NOUN
fbem-21447	32	4	on	on	ADP
fbem-21447	32	5	consumer	consumer	NOUN
fbem-21447	32	6	emotions	emotion	NOUN
fbem-21447	32	7	broadly	broadly	ADV
fbem-21447	32	8	speaking	speak	VERB
fbem-21447	32	9	,	,	PUNCT
fbem-21447	32	10	emotions	emotion	NOUN
fbem-21447	32	11	are	be	AUX
fbem-21447	32	12	chronological	chronological	ADJ
fbem-21447	32	13	sequences	sequence	NOUN
fbem-21447	32	14	:	:	PUNCT
fbem-21447	32	15	a	a	DET
fbem-21447	32	16	state	state	NOUN
fbem-21447	32	17	of	of	ADP
fbem-21447	32	18	mind	mind	NOUN
fbem-21447	32	19	that	that	PRON
fbem-21447	32	20	arises	arise	VERB
fbem-21447	32	21	when	when	SCONJ
fbem-21447	32	22	an	an	DET
fbem-21447	32	23	individual	individual	NOUN
fbem-21447	32	24	is	be	AUX
fbem-21447	32	25	exposed	expose	VERB
fbem-21447	32	26	to	to	ADP
fbem-21447	32	27	a	a	DET
fbem-21447	32	28	271	271	NUM
fbem-21447	32	29	stimulus	stimulus	NOUN
fbem-21447	32	30	that	that	PRON
fbem-21447	32	31	causes	cause	VERB
fbem-21447	32	32	the	the	DET
fbem-21447	32	33	individual	individual	NOUN
fbem-21447	32	34	to	to	PART
fbem-21447	32	35	exhibit	exhibit	VERB
fbem-21447	32	36	an	an	DET
fbem-21447	32	37	externally	externally	ADV
fbem-21447	32	38	visible	visible	ADJ
fbem-21447	32	39	behavior	behavior	NOUN
fbem-21447	32	40	or	or	CCONJ
fbem-21447	32	41	emotional	emotional	ADJ
fbem-21447	32	42	output	output	NOUN
fbem-21447	32	43	.	.	PUNCT
fbem-21447	33	1	cognitive	cognitive	ADJ
fbem-21447	33	2	psychology	psychology	NOUN
fbem-21447	33	3	suggests	suggest	VERB
fbem-21447	33	4	that	that	SCONJ
fbem-21447	33	5	emotions	emotion	NOUN
fbem-21447	33	6	are	be	AUX
fbem-21447	33	7	derived	derive	VERB
fbem-21447	33	8	from	from	ADP
fbem-21447	33	9	an	an	DET
fbem-21447	33	10	individual	individual	NOUN
fbem-21447	33	11	's	's	PART
fbem-21447	33	12	perception	perception	NOUN
fbem-21447	33	13	of	of	ADP
fbem-21447	33	14	his	his	PRON
fbem-21447	33	15	or	or	CCONJ
fbem-21447	33	16	her	her	PRON
fbem-21447	33	17	appraisal	appraisal	NOUN
fbem-21447	33	18	of	of	ADP
fbem-21447	33	19	some	some	DET
fbem-21447	33	20	event	event	NOUN
fbem-21447	33	21	or	or	CCONJ
fbem-21447	33	22	circumstance	circumstance	NOUN
fbem-21447	33	23	in	in	ADP
fbem-21447	33	24	which	which	PRON
fbem-21447	33	25	he	he	PRON
fbem-21447	33	26	or	or	CCONJ
fbem-21447	33	27	she	she	PRON
fbem-21447	33	28	is	be	AUX
fbem-21447	33	29	involved	involve	VERB
fbem-21447	33	30	,	,	PUNCT
fbem-21447	33	31	and	and	CCONJ
fbem-21447	33	32	generally	generally	ADV
fbem-21447	33	33	include	include	VERB
fbem-21447	33	34	happiness	happiness	NOUN
fbem-21447	33	35	,	,	PUNCT
fbem-21447	33	36	anger	anger	NOUN
fbem-21447	33	37	,	,	PUNCT
fbem-21447	33	38	sadness	sadness	NOUN
fbem-21447	33	39	,	,	PUNCT
fbem-21447	33	40	joy	joy	NOUN
fbem-21447	33	41	,	,	PUNCT
fbem-21447	33	42	worry	worry	NOUN
fbem-21447	33	43	,	,	PUNCT
fbem-21447	33	44	contemplation	contemplation	NOUN
fbem-21447	33	45	,	,	PUNCT
fbem-21447	33	46	grief	grief	NOUN
fbem-21447	33	47	,	,	PUNCT
fbem-21447	33	48	fear	fear	NOUN
fbem-21447	33	49	,	,	PUNCT
fbem-21447	33	50	and	and	CCONJ
fbem-21447	33	51	surprise	surprise	NOUN
fbem-21447	33	52	.	.	PUNCT
fbem-21447	34	1	mehrabian	mehrabian	PROPN
fbem-21447	34	2	and	and	CCONJ
fbem-21447	34	3	russell	russell	PROPN
fbem-21447	34	4	(	(	PUNCT
fbem-21447	34	5	1974)[5	1974)[5	NUM
fbem-21447	34	6	]	]	PUNCT
fbem-21447	34	7	proposed	propose	VERB
fbem-21447	34	8	a	a	DET
fbem-21447	34	9	three	three	NUM
fbem-21447	34	10	-	-	PUNCT
fbem-21447	34	11	dimensional	dimensional	ADJ
fbem-21447	34	12	model	model	NOUN
fbem-21447	34	13	of	of	ADP
fbem-21447	34	14	emotion	emotion	NOUN
fbem-21447	34	15	(	(	PUNCT
fbem-21447	34	16	pad	pad	NOUN
fbem-21447	34	17	)	)	PUNCT
fbem-21447	34	18	that	that	PRON
fbem-21447	34	19	evaluates	evaluate	VERB
fbem-21447	34	20	the	the	DET
fbem-21447	34	21	state	state	NOUN
fbem-21447	34	22	of	of	ADP
fbem-21447	34	23	emotion	emotion	NOUN
fbem-21447	34	24	more	more	ADV
fbem-21447	34	25	accurately	accurately	ADV
fbem-21447	34	26	in	in	ADP
fbem-21447	34	27	terms	term	NOUN
fbem-21447	34	28	of	of	ADP
fbem-21447	34	29	the	the	DET
fbem-21447	34	30	dimensions	dimension	NOUN
fbem-21447	34	31	of	of	ADP
fbem-21447	34	32	pleasantness	pleasantness	NOUN
fbem-21447	34	33	,	,	PUNCT
fbem-21447	34	34	activation	activation	NOUN
fbem-21447	34	35	,	,	PUNCT
fbem-21447	34	36	and	and	CCONJ
fbem-21447	34	37	dominance	dominance	NOUN
fbem-21447	34	38	.	.	PUNCT
fbem-21447	35	1	izard	izard	PROPN
fbem-21447	35	2	(	(	PUNCT
fbem-21447	35	3	2013)[6	2013)[6	PROPN
fbem-21447	35	4	]	]	PUNCT
fbem-21447	35	5	,	,	PUNCT
fbem-21447	35	6	in	in	ADP
fbem-21447	35	7	his	his	PRON
fbem-21447	35	8	book	book	NOUN
fbem-21447	35	9	human	human	ADJ
fbem-21447	35	10	emotions	emotion	NOUN
fbem-21447	35	11	,	,	PUNCT
fbem-21447	35	12	classified	classify	VERB
fbem-21447	35	13	emotions	emotion	NOUN
fbem-21447	35	14	into	into	ADP
fbem-21447	35	15	three	three	NUM
fbem-21447	35	16	categories	category	NOUN
fbem-21447	35	17	:	:	PUNCT
fbem-21447	35	18	positive	positive	ADJ
fbem-21447	35	19	emotions	emotion	NOUN
fbem-21447	35	20	(	(	PUNCT
fbem-21447	35	21	including	include	VERB
fbem-21447	35	22	pleasantness	pleasantness	NOUN
fbem-21447	35	23	and	and	CCONJ
fbem-21447	35	24	excitement	excitement	NOUN
fbem-21447	35	25	)	)	PUNCT
fbem-21447	35	26	,	,	PUNCT
fbem-21447	35	27	negative	negative	ADJ
fbem-21447	35	28	emotions	emotion	NOUN
fbem-21447	35	29	(	(	PUNCT
fbem-21447	35	30	including	include	VERB
fbem-21447	35	31	sadness	sadness	NOUN
fbem-21447	35	32	,	,	PUNCT
fbem-21447	35	33	anger	anger	NOUN
fbem-21447	35	34	,	,	PUNCT
fbem-21447	35	35	disgust	disgust	NOUN
fbem-21447	35	36	,	,	PUNCT
fbem-21447	35	37	contempt	contempt	NOUN
fbem-21447	35	38	,	,	PUNCT
fbem-21447	35	39	fear	fear	NOUN
fbem-21447	35	40	,	,	PUNCT
fbem-21447	35	41	shyness	shyness	NOUN
fbem-21447	35	42	,	,	PUNCT
fbem-21447	35	43	and	and	CCONJ
fbem-21447	35	44	guilt	guilt	NOUN
fbem-21447	35	45	)	)	PUNCT
fbem-21447	35	46	,	,	PUNCT
fbem-21447	35	47	and	and	CCONJ
fbem-21447	35	48	neutral	neutral	ADJ
fbem-21447	35	49	emotions	emotion	NOUN
fbem-21447	35	50	(	(	PUNCT
fbem-21447	35	51	including	include	VERB
fbem-21447	35	52	surprise	surprise	NOUN
fbem-21447	35	53	)	)	PUNCT
fbem-21447	35	54	.	.	PUNCT
fbem-21447	36	1	watson	watson	PROPN
fbem-21447	36	2	and	and	CCONJ
fbem-21447	36	3	tellegen	tellegen	PROPN
fbem-21447	36	4	(	(	PUNCT
fbem-21447	36	5	1985)[7	1985)[7	PROPN
fbem-21447	36	6	]	]	PUNCT
fbem-21447	36	7	proposed	propose	VERB
fbem-21447	36	8	a	a	DET
fbem-21447	36	9	two	two	NUM
fbem-21447	36	10	-	-	PUNCT
fbem-21447	36	11	factor	factor	NOUN
fbem-21447	36	12	model	model	NOUN
fbem-21447	36	13	of	of	ADP
fbem-21447	36	14	emotion	emotion	NOUN
fbem-21447	36	15	,	,	PUNCT
fbem-21447	36	16	which	which	PRON
fbem-21447	36	17	categorized	categorize	VERB
fbem-21447	36	18	human	human	ADJ
fbem-21447	36	19	emotions	emotion	NOUN
fbem-21447	36	20	into	into	ADP
fbem-21447	36	21	two	two	NUM
fbem-21447	36	22	dimensions	dimension	NOUN
fbem-21447	36	23	:	:	PUNCT
fbem-21447	36	24	positive	positive	ADJ
fbem-21447	36	25	emotions	emotion	NOUN
fbem-21447	36	26	and	and	CCONJ
fbem-21447	36	27	negative	negative	ADJ
fbem-21447	36	28	emotions	emotion	NOUN
fbem-21447	36	29	(	(	PUNCT
fbem-21447	36	30	no	no	DET
fbem-21447	36	31	distinction	distinction	NOUN
fbem-21447	36	32	was	be	AUX
fbem-21447	36	33	made	make	VERB
fbem-21447	36	34	between	between	ADP
fbem-21447	36	35	"	"	PUNCT
fbem-21447	36	36	emotions	emotion	NOUN
fbem-21447	36	37	"	"	PUNCT
fbem-21447	36	38	and	and	CCONJ
fbem-21447	36	39	"	"	PUNCT
fbem-21447	36	40	moods	mood	NOUN
fbem-21447	36	41	"	"	PUNCT
fbem-21447	36	42	in	in	ADP
fbem-21447	36	43	the	the	DET
fbem-21447	36	44	earlier	early	ADJ
fbem-21447	36	45	studies	study	NOUN
fbem-21447	36	46	)	)	PUNCT
fbem-21447	36	47	.	.	PUNCT
fbem-21447	37	1	"	"	PUNCT
fbem-21447	37	2	the	the	DET
fbem-21447	37	3	positive	positive	ADJ
fbem-21447	37	4	and	and	CCONJ
fbem-21447	37	5	negative	negative	ADJ
fbem-21447	37	6	affect	affect	NOUN
fbem-21447	37	7	schedule	schedule	NOUN
fbem-21447	37	8	(	(	PUNCT
fbem-21447	37	9	panas	panas	PROPN
fbem-21447	37	10	)	)	PUNCT
fbem-21447	37	11	,	,	PUNCT
fbem-21447	37	12	developed	develop	VERB
fbem-21447	37	13	by	by	ADP
fbem-21447	37	14	watson	watson	PROPN
fbem-21447	37	15	et	et	PROPN
fbem-21447	37	16	al	al	PROPN
fbem-21447	37	17	.	.	PROPN
fbem-21447	38	1	in	in	ADP
fbem-21447	38	2	1988	1988	NUM
fbem-21447	38	3	,	,	PUNCT
fbem-21447	38	4	has	have	AUX
fbem-21447	38	5	been	be	AUX
fbem-21447	38	6	used	use	VERB
fbem-21447	38	7	in	in	ADP
fbem-21447	38	8	subsequent	subsequent	ADJ
fbem-21447	38	9	research	research	NOUN
fbem-21447	38	10	.	.	PUNCT
fbem-21447	39	1	(	(	PUNCT
fbem-21447	39	2	panas	panas	PROPN
fbem-21447	39	3	)	)	PUNCT
fbem-21447	39	4	developed	develop	VERB
fbem-21447	39	5	by	by	ADP
fbem-21447	39	6	watson	watson	PROPN
fbem-21447	39	7	et	et	PROPN
fbem-21447	39	8	al	al	PROPN
fbem-21447	39	9	.	.	PUNCT
fbem-21447	40	1	(	(	PUNCT
fbem-21447	40	2	1988)[8	1988)[8	X
fbem-21447	40	3	]	]	PUNCT
fbem-21447	40	4	has	have	AUX
fbem-21447	40	5	been	be	AUX
fbem-21447	40	6	widely	widely	ADV
fbem-21447	40	7	used	use	VERB
fbem-21447	40	8	in	in	ADP
fbem-21447	40	9	subsequent	subsequent	ADJ
fbem-21447	40	10	research	research	NOUN
fbem-21447	40	11	.	.	PUNCT
fbem-21447	41	1	the	the	DET
fbem-21447	41	2	panas	panas	PROPN
fbem-21447	41	3	is	be	AUX
fbem-21447	41	4	a	a	DET
fbem-21447	41	5	20	20	NUM
fbem-21447	41	6	-	-	PUNCT
fbem-21447	41	7	adjective	adjective	ADJ
fbem-21447	41	8	scale	scale	NOUN
fbem-21447	41	9	that	that	PRON
fbem-21447	41	10	describes	describe	VERB
fbem-21447	41	11	human	human	ADJ
fbem-21447	41	12	emotions	emotion	NOUN
fbem-21447	41	13	on	on	ADP
fbem-21447	41	14	two	two	NUM
fbem-21447	41	15	dimensions	dimension	NOUN
fbem-21447	41	16	:	:	PUNCT
fbem-21447	41	17	positive	positive	ADJ
fbem-21447	41	18	and	and	CCONJ
fbem-21447	41	19	negative	negative	ADJ
fbem-21447	41	20	.	.	PUNCT
fbem-21447	42	1	2.3	2.3	NUM
fbem-21447	42	2	.	.	PUNCT
fbem-21447	43	1	research	research	NOUN
fbem-21447	43	2	on	on	ADP
fbem-21447	43	3	consumers	consumer	NOUN
fbem-21447	43	4	online	online	ADJ
fbem-21447	43	5	purchasing	purchase	VERB
fbem-21447	43	6	behavior	behavior	NOUN
fbem-21447	43	7	the	the	DET
fbem-21447	43	8	evolution	evolution	NOUN
fbem-21447	43	9	of	of	ADP
fbem-21447	43	10	the	the	DET
fbem-21447	43	11	internet	internet	NOUN
fbem-21447	43	12	has	have	AUX
fbem-21447	43	13	provided	provide	VERB
fbem-21447	43	14	consumers	consumer	NOUN
fbem-21447	43	15	with	with	ADP
fbem-21447	43	16	a	a	DET
fbem-21447	43	17	convenient	convenient	ADJ
fbem-21447	43	18	alternative	alternative	NOUN
fbem-21447	43	19	to	to	ADP
fbem-21447	43	20	traditional	traditional	ADJ
fbem-21447	43	21	shopping	shopping	NOUN
fbem-21447	43	22	,	,	PUNCT
fbem-21447	43	23	catering	cater	VERB
fbem-21447	43	24	to	to	ADP
fbem-21447	43	25	those	those	PRON
fbem-21447	43	26	who	who	PRON
fbem-21447	43	27	find	find	VERB
fbem-21447	43	28	shopping	shop	VERB
fbem-21447	43	29	tedious	tedious	ADJ
fbem-21447	43	30	or	or	CCONJ
fbem-21447	43	31	time	time	NOUN
fbem-21447	43	32	-	-	PUNCT
fbem-21447	43	33	consuming	consume	VERB
fbem-21447	43	34	.	.	PUNCT
fbem-21447	44	1	gültaş	gültaş	NOUN
fbem-21447	44	2	&	&	CCONJ
fbem-21447	44	3	yıldırım	yıldırım	PROPN
fbem-21447	44	4	(	(	PUNCT
fbem-21447	44	5	2016)[9	2016)[9	ADV
fbem-21447	44	6	]	]	X
fbem-21447	44	7	highlight	highlight	VERB
fbem-21447	44	8	the	the	DET
fbem-21447	44	9	growing	grow	VERB
fbem-21447	44	10	importance	importance	NOUN
fbem-21447	44	11	of	of	ADP
fbem-21447	44	12	studying	study	VERB
fbem-21447	44	13	consumers	consumer	NOUN
fbem-21447	44	14	'	'	PART
fbem-21447	44	15	online	online	ADJ
fbem-21447	44	16	purchasing	purchase	VERB
fbem-21447	44	17	behavior	behavior	NOUN
fbem-21447	44	18	as	as	SCONJ
fbem-21447	44	19	the	the	DET
fbem-21447	44	20	number	number	NOUN
fbem-21447	44	21	of	of	ADP
fbem-21447	44	22	online	online	ADJ
fbem-21447	44	23	shoppers	shopper	NOUN
fbem-21447	44	24	continues	continue	VERB
fbem-21447	44	25	to	to	PART
fbem-21447	44	26	rise	rise	VERB
fbem-21447	44	27	.	.	PUNCT
fbem-21447	45	1	according	accord	VERB
fbem-21447	45	2	to	to	ADP
fbem-21447	45	3	nguyen	nguyen	PROPN
fbem-21447	45	4	hoang	hoang	PROPN
fbem-21447	45	5	viet	viet	PROPN
fbem-21447	45	6	(	(	PUNCT
fbem-21447	45	7	2011	2011	NUM
fbem-21447	45	8	)	)	PUNCT
fbem-21447	45	9	,	,	PUNCT
fbem-21447	45	10	customers	customer	NOUN
fbem-21447	45	11	'	'	PART
fbem-21447	45	12	decision	decision	NOUN
fbem-21447	45	13	to	to	PART
fbem-21447	45	14	purchase	purchase	VERB
fbem-21447	45	15	goods	good	NOUN
fbem-21447	45	16	online	online	ADV
fbem-21447	45	17	is	be	AUX
fbem-21447	45	18	influenced	influence	VERB
fbem-21447	45	19	by	by	ADP
fbem-21447	45	20	a	a	DET
fbem-21447	45	21	variety	variety	NOUN
fbem-21447	45	22	of	of	ADP
fbem-21447	45	23	factors	factor	NOUN
fbem-21447	45	24	.	.	PUNCT
fbem-21447	46	1	the	the	DET
fbem-21447	46	2	factors	factor	NOUN
fbem-21447	46	3	that	that	PRON
fbem-21447	46	4	influence	influence	VERB
fbem-21447	46	5	customers	customer	NOUN
fbem-21447	46	6	'	'	PART
fbem-21447	46	7	decision	decision	NOUN
fbem-21447	46	8	to	to	PART
fbem-21447	46	9	purchase	purchase	VERB
fbem-21447	46	10	goods	good	NOUN
fbem-21447	46	11	online	online	ADV
fbem-21447	46	12	can	can	AUX
fbem-21447	46	13	be	be	AUX
fbem-21447	46	14	categorized	categorize	VERB
fbem-21447	46	15	into	into	ADP
fbem-21447	46	16	three	three	NUM
fbem-21447	46	17	main	main	ADJ
fbem-21447	46	18	groups	group	NOUN
fbem-21447	46	19	.	.	PUNCT
fbem-21447	47	1	the	the	DET
fbem-21447	47	2	first	first	ADJ
fbem-21447	47	3	groups	group	NOUN
fbem-21447	47	4	is	be	AUX
fbem-21447	47	5	environmental	environmental	ADJ
fbem-21447	47	6	factors	factor	NOUN
fbem-21447	47	7	,	,	PUNCT
fbem-21447	47	8	which	which	PRON
fbem-21447	47	9	include	include	VERB
fbem-21447	47	10	technological	technological	ADJ
fbem-21447	47	11	factors	factor	NOUN
fbem-21447	47	12	and	and	CCONJ
fbem-21447	47	13	socio	socio	NOUN
fbem-21447	47	14	-	-	PUNCT
fbem-21447	47	15	cultural	cultural	ADJ
fbem-21447	47	16	factors	factor	NOUN
fbem-21447	47	17	such	such	ADJ
fbem-21447	47	18	as	as	ADP
fbem-21447	47	19	information	information	NOUN
fbem-21447	47	20	overload	overload	NOUN
fbem-21447	47	21	,	,	PUNCT
fbem-21447	47	22	privacy	privacy	NOUN
fbem-21447	47	23	concerns	concern	NOUN
fbem-21447	47	24	,	,	PUNCT
fbem-21447	47	25	time	time	NOUN
fbem-21447	47	26	constraints	constraint	NOUN
fbem-21447	47	27	,	,	PUNCT
fbem-21447	47	28	personalization	personalization	NOUN
fbem-21447	47	29	,	,	PUNCT
fbem-21447	47	30	and	and	CCONJ
fbem-21447	47	31	the	the	DET
fbem-21447	47	32	trend	trend	NOUN
fbem-21447	47	33	of	of	ADP
fbem-21447	47	34	multi	multi	ADJ
fbem-21447	47	35	-	-	ADJ
fbem-21447	47	36	channel	channel	NOUN
fbem-21447	47	37	shopping	shopping	NOUN
fbem-21447	47	38	.	.	PUNCT
fbem-21447	48	1	the	the	DET
fbem-21447	48	2	second	second	ADJ
fbem-21447	48	3	category	category	NOUN
fbem-21447	48	4	consists	consist	VERB
fbem-21447	48	5	of	of	ADP
fbem-21447	48	6	factors	factor	NOUN
fbem-21447	48	7	related	relate	VERB
fbem-21447	48	8	to	to	ADP
fbem-21447	48	9	the	the	DET
fbem-21447	48	10	customer	customer	NOUN
fbem-21447	48	11	's	's	PART
fbem-21447	48	12	personality	personality	NOUN
fbem-21447	48	13	,	,	PUNCT
fbem-21447	48	14	characteristics	characteristic	NOUN
fbem-21447	48	15	,	,	PUNCT
fbem-21447	48	16	and	and	CCONJ
fbem-21447	48	17	personal	personal	ADJ
fbem-21447	48	18	resources	resource	NOUN
fbem-21447	48	19	,	,	PUNCT
fbem-21447	48	20	which	which	PRON
fbem-21447	48	21	play	play	VERB
fbem-21447	48	22	a	a	DET
fbem-21447	48	23	role	role	NOUN
fbem-21447	48	24	in	in	ADP
fbem-21447	48	25	their	their	PRON
fbem-21447	48	26	online	online	ADJ
fbem-21447	48	27	buying	buying	NOUN
fbem-21447	48	28	behavior	behavior	NOUN
fbem-21447	48	29	.	.	PUNCT
fbem-21447	49	1	lastly	lastly	ADV
fbem-21447	49	2	,	,	PUNCT
fbem-21447	49	3	the	the	DET
fbem-21447	49	4	third	third	ADJ
fbem-21447	49	5	category	category	NOUN
fbem-21447	49	6	includes	include	VERB
fbem-21447	49	7	source	source	NOUN
fbem-21447	49	8	factors	factor	NOUN
fbem-21447	49	9	such	such	ADJ
fbem-21447	49	10	as	as	ADP
fbem-21447	49	11	the	the	DET
fbem-21447	49	12	cost	cost	NOUN
fbem-21447	49	13	of	of	ADP
fbem-21447	49	14	money	money	NOUN
fbem-21447	49	15	,	,	PUNCT
fbem-21447	49	16	the	the	DET
fbem-21447	49	17	effort	effort	NOUN
fbem-21447	49	18	involved	involve	VERB
fbem-21447	49	19	in	in	ADP
fbem-21447	49	20	the	the	DET
fbem-21447	49	21	online	online	ADJ
fbem-21447	49	22	purchasing	purchasing	NOUN
fbem-21447	49	23	process	process	NOUN
fbem-21447	49	24	,	,	PUNCT
fbem-21447	49	25	and	and	CCONJ
fbem-21447	49	26	the	the	DET
fbem-21447	49	27	shopping	shopping	NOUN
fbem-21447	49	28	psychology	psychology	NOUN
fbem-21447	49	29	of	of	ADP
fbem-21447	49	30	online	online	ADJ
fbem-21447	49	31	customers	customer	NOUN
fbem-21447	49	32	.	.	PUNCT
fbem-21447	50	1	according	accord	VERB
fbem-21447	50	2	to	to	ADP
fbem-21447	50	3	bai	bai	PROPN
fbem-21447	50	4	et	et	PROPN
fbem-21447	50	5	al	al	PROPN
fbem-21447	50	6	.	.	PROPN
fbem-21447	51	1	(	(	PUNCT
fbem-21447	51	2	2015)[10	2015)[10	NUM
fbem-21447	51	3	]	]	PUNCT
fbem-21447	51	4	,	,	PUNCT
fbem-21447	51	5	the	the	DET
fbem-21447	51	6	influence	influence	NOUN
fbem-21447	51	7	of	of	ADP
fbem-21447	51	8	reference	reference	NOUN
fbem-21447	51	9	groups	group	NOUN
fbem-21447	51	10	'	'	PART
fbem-21447	51	11	recommendations	recommendation	NOUN
fbem-21447	51	12	on	on	ADP
fbem-21447	51	13	consumers	consumer	NOUN
fbem-21447	51	14	'	'	PART
fbem-21447	51	15	online	online	ADJ
fbem-21447	51	16	shopping	shopping	NOUN
fbem-21447	51	17	behavior	behavior	NOUN
fbem-21447	51	18	can	can	AUX
fbem-21447	51	19	not	not	PART
fbem-21447	51	20	be	be	AUX
fbem-21447	51	21	overlooked	overlook	VERB
fbem-21447	51	22	.	.	PUNCT
fbem-21447	52	1	research	research	NOUN
fbem-21447	52	2	has	have	AUX
fbem-21447	52	3	consistently	consistently	ADV
fbem-21447	52	4	shown	show	VERB
fbem-21447	52	5	that	that	SCONJ
fbem-21447	52	6	individuals	individual	NOUN
fbem-21447	52	7	are	be	AUX
fbem-21447	52	8	more	more	ADV
fbem-21447	52	9	likely	likely	ADJ
fbem-21447	52	10	to	to	PART
fbem-21447	52	11	make	make	VERB
fbem-21447	52	12	a	a	DET
fbem-21447	52	13	purchase	purchase	NOUN
fbem-21447	52	14	online	online	ADV
fbem-21447	52	15	if	if	SCONJ
fbem-21447	52	16	it	it	PRON
fbem-21447	52	17	comes	come	VERB
fbem-21447	52	18	highly	highly	ADV
fbem-21447	52	19	recommended	recommend	VERB
fbem-21447	52	20	by	by	ADP
fbem-21447	52	21	their	their	PRON
fbem-21447	52	22	reference	reference	NOUN
fbem-21447	52	23	groups	group	NOUN
fbem-21447	52	24	,	,	PUNCT
fbem-21447	52	25	such	such	ADJ
fbem-21447	52	26	as	as	ADP
fbem-21447	52	27	friends	friend	NOUN
fbem-21447	52	28	,	,	PUNCT
fbem-21447	52	29	family	family	NOUN
fbem-21447	52	30	,	,	PUNCT
fbem-21447	52	31	or	or	CCONJ
fbem-21447	52	32	online	online	ADJ
fbem-21447	52	33	communities	community	NOUN
fbem-21447	52	34	.	.	PUNCT
fbem-21447	53	1	this	this	DET
fbem-21447	53	2	social	social	ADJ
fbem-21447	53	3	influence	influence	NOUN
fbem-21447	53	4	plays	play	VERB
fbem-21447	53	5	a	a	DET
fbem-21447	53	6	significant	significant	ADJ
fbem-21447	53	7	role	role	NOUN
fbem-21447	53	8	in	in	ADP
fbem-21447	53	9	shaping	shape	VERB
fbem-21447	53	10	consumers	consumer	NOUN
fbem-21447	53	11	'	'	PART
fbem-21447	53	12	perceptions	perception	NOUN
fbem-21447	53	13	and	and	CCONJ
fbem-21447	53	14	attitudes	attitude	NOUN
fbem-21447	53	15	towards	towards	ADP
fbem-21447	53	16	online	online	ADJ
fbem-21447	53	17	shopping	shopping	NOUN
fbem-21447	53	18	.	.	PUNCT
fbem-21447	54	1	3	3	X
fbem-21447	54	2	.	.	X
fbem-21447	54	3	theoretical	theoretical	ADJ
fbem-21447	54	4	models	model	NOUN
fbem-21447	54	5	and	and	CCONJ
fbem-21447	54	6	research	research	NOUN
fbem-21447	54	7	hypotheses	hypothesis	NOUN
fbem-21447	54	8	3.1	3.1	NUM
fbem-21447	54	9	.	.	PUNCT
fbem-21447	54	10	advertising	advertising	NOUN
fbem-21447	54	11	content	content	NOUN
fbem-21447	54	12	and	and	CCONJ
fbem-21447	54	13	consumers	consumer	NOUN
fbem-21447	54	14	'	'	PART
fbem-21447	54	15	online	online	ADJ
fbem-21447	54	16	purchasing	purchase	VERB
fbem-21447	54	17	behavior	behavior	NOUN
fbem-21447	54	18	based	base	VERB
fbem-21447	54	19	on	on	ADP
fbem-21447	54	20	the	the	DET
fbem-21447	54	21	aforementioned	aforementioned	ADJ
fbem-21447	54	22	scholars	scholar	NOUN
fbem-21447	54	23	'	'	PART
fbem-21447	54	24	research	research	NOUN
fbem-21447	54	25	,	,	PUNCT
fbem-21447	54	26	it	it	PRON
fbem-21447	54	27	is	be	AUX
fbem-21447	54	28	evident	evident	ADJ
fbem-21447	54	29	that	that	SCONJ
fbem-21447	54	30	advertising	advertising	NOUN
fbem-21447	54	31	content	content	NOUN
fbem-21447	54	32	exerts	exert	VERB
fbem-21447	54	33	a	a	DET
fbem-21447	54	34	notable	notable	ADJ
fbem-21447	54	35	influence	influence	NOUN
fbem-21447	54	36	on	on	ADP
fbem-21447	54	37	consumers	consumer	NOUN
fbem-21447	54	38	'	'	PART
fbem-21447	54	39	online	online	ADJ
fbem-21447	54	40	purchasing	purchase	VERB
fbem-21447	54	41	behavior	behavior	NOUN
fbem-21447	54	42	.	.	PUNCT
fbem-21447	55	1	consequently	consequently	ADV
fbem-21447	55	2	,	,	PUNCT
fbem-21447	55	3	we	we	PRON
fbem-21447	55	4	can	can	AUX
fbem-21447	55	5	formulate	formulate	VERB
fbem-21447	55	6	the	the	DET
fbem-21447	55	7	following	follow	VERB
fbem-21447	55	8	hypothesis	hypothesis	NOUN
fbem-21447	55	9	:	:	PUNCT
fbem-21447	55	10	h1	h1	NOUN
fbem-21447	55	11	:	:	PUNCT
fbem-21447	55	12	advertising	advertising	NOUN
fbem-21447	55	13	content	content	NOUN
fbem-21447	55	14	has	have	VERB
fbem-21447	55	15	a	a	DET
fbem-21447	55	16	positive	positive	ADJ
fbem-21447	55	17	impact	impact	NOUN
fbem-21447	55	18	on	on	ADP
fbem-21447	55	19	consumers	consumer	NOUN
fbem-21447	55	20	'	'	PART
fbem-21447	55	21	online	online	ADJ
fbem-21447	55	22	purchasing	purchase	VERB
fbem-21447	55	23	behavior	behavior	NOUN
fbem-21447	55	24	.	.	PUNCT
fbem-21447	56	1	3.2	3.2	NUM
fbem-21447	56	2	.	.	PUNCT
fbem-21447	56	3	advertising	advertising	NOUN
fbem-21447	56	4	content	content	NOUN
fbem-21447	56	5	and	and	CCONJ
fbem-21447	56	6	consumer	consumer	NOUN
fbem-21447	56	7	emotions	emotion	NOUN
fbem-21447	56	8	drawing	draw	VERB
fbem-21447	56	9	from	from	ADP
fbem-21447	56	10	neurological	neurological	ADJ
fbem-21447	56	11	and	and	CCONJ
fbem-21447	56	12	evolutionary	evolutionary	ADJ
fbem-21447	56	13	insights	insight	NOUN
fbem-21447	56	14	(	(	PUNCT
fbem-21447	56	15	griskevicius	griskevicius	NOUN
fbem-21447	56	16	et	et	PROPN
fbem-21447	56	17	al	al	PROPN
fbem-21447	56	18	.	.	PROPN
fbem-21447	56	19	,	,	PUNCT
fbem-21447	56	20	2009)[11	2009)[11	NUM
fbem-21447	56	21	]	]	PUNCT
fbem-21447	56	22	,	,	PUNCT
fbem-21447	56	23	experts	expert	NOUN
fbem-21447	56	24	in	in	ADP
fbem-21447	56	25	the	the	DET
fbem-21447	56	26	field	field	NOUN
fbem-21447	56	27	of	of	ADP
fbem-21447	56	28	advertising	advertising	NOUN
fbem-21447	56	29	have	have	AUX
fbem-21447	56	30	consistently	consistently	ADV
fbem-21447	56	31	emphasized	emphasize	VERB
fbem-21447	56	32	the	the	DET
fbem-21447	56	33	crucial	crucial	ADJ
fbem-21447	56	34	role	role	NOUN
fbem-21447	56	35	that	that	PRON
fbem-21447	56	36	emotions	emotion	NOUN
fbem-21447	56	37	play	play	VERB
fbem-21447	56	38	.	.	PUNCT
fbem-21447	57	1	achar	achar	PROPN
fbem-21447	57	2	et	et	PROPN
fbem-21447	57	3	al	al	PROPN
fbem-21447	57	4	.	.	PROPN
fbem-21447	58	1	(	(	PUNCT
fbem-21447	58	2	2016)[12	2016)[12	X
fbem-21447	58	3	]	]	X
fbem-21447	58	4	an	an	DET
fbem-21447	58	5	important	important	ADJ
fbem-21447	58	6	differentiation	differentiation	NOUN
fbem-21447	58	7	in	in	ADP
fbem-21447	58	8	the	the	DET
fbem-21447	58	9	examination	examination	NOUN
fbem-21447	58	10	of	of	ADP
fbem-21447	58	11	emotions	emotion	NOUN
fbem-21447	58	12	in	in	ADP
fbem-21447	58	13	advertising	advertising	NOUN
fbem-21447	58	14	lies	lie	VERB
fbem-21447	58	15	in	in	ADP
fbem-21447	58	16	the	the	DET
fbem-21447	58	17	comparison	comparison	NOUN
fbem-21447	58	18	between	between	ADP
fbem-21447	58	19	integral	integral	ADJ
fbem-21447	58	20	emotions	emotion	NOUN
fbem-21447	58	21	and	and	CCONJ
fbem-21447	58	22	incidental	incidental	ADJ
fbem-21447	58	23	emotions	emotion	NOUN
fbem-21447	58	24	.	.	PUNCT
fbem-21447	59	1	the	the	DET
fbem-21447	59	2	deliberate	deliberate	ADJ
fbem-21447	59	3	and	and	CCONJ
fbem-21447	59	4	strategic	strategic	ADJ
fbem-21447	59	5	elicitation	elicitation	NOUN
fbem-21447	59	6	of	of	ADP
fbem-21447	59	7	emotions	emotion	NOUN
fbem-21447	59	8	through	through	ADP
fbem-21447	59	9	embedded	embed	VERB
fbem-21447	59	10	messages	message	NOUN
fbem-21447	59	11	is	be	AUX
fbem-21447	59	12	what	what	PRON
fbem-21447	59	13	characterizes	characterize	VERB
fbem-21447	59	14	integral	integral	ADJ
fbem-21447	59	15	emotions	emotion	NOUN
fbem-21447	59	16	in	in	ADP
fbem-21447	59	17	advertising	advertising	NOUN
fbem-21447	59	18	,	,	PUNCT
fbem-21447	59	19	with	with	ADP
fbem-21447	59	20	the	the	DET
fbem-21447	59	21	aim	aim	NOUN
fbem-21447	59	22	of	of	ADP
fbem-21447	59	23	influencing	influence	VERB
fbem-21447	59	24	consumers	consumer	NOUN
fbem-21447	59	25	.	.	PUNCT
fbem-21447	60	1	for	for	ADP
fbem-21447	60	2	instance	instance	NOUN
fbem-21447	60	3	,	,	PUNCT
fbem-21447	60	4	advertisers	advertiser	NOUN
fbem-21447	60	5	may	may	AUX
fbem-21447	60	6	appeal	appeal	VERB
fbem-21447	60	7	to	to	ADP
fbem-21447	60	8	the	the	DET
fbem-21447	60	9	emotion	emotion	NOUN
fbem-21447	60	10	of	of	ADP
fbem-21447	60	11	guilt	guilt	NOUN
fbem-21447	60	12	to	to	PART
fbem-21447	60	13	encourage	encourage	VERB
fbem-21447	60	14	donations	donation	NOUN
fbem-21447	60	15	to	to	ADP
fbem-21447	60	16	a	a	DET
fbem-21447	60	17	charitable	charitable	ADJ
fbem-21447	60	18	cause	cause	NOUN
fbem-21447	60	19	.	.	PUNCT
fbem-21447	61	1	on	on	ADP
fbem-21447	61	2	the	the	DET
fbem-21447	61	3	other	other	ADJ
fbem-21447	61	4	hand	hand	NOUN
fbem-21447	61	5	,	,	PUNCT
fbem-21447	61	6	incidental	incidental	ADJ
fbem-21447	61	7	emotions	emotion	NOUN
fbem-21447	61	8	are	be	AUX
fbem-21447	61	9	unrelated	unrelated	ADJ
fbem-21447	61	10	to	to	ADP
fbem-21447	61	11	the	the	DET
fbem-21447	61	12	specific	specific	ADJ
fbem-21447	61	13	decision	decision	NOUN
fbem-21447	61	14	at	at	ADP
fbem-21447	61	15	hand	hand	NOUN
fbem-21447	61	16	but	but	CCONJ
fbem-21447	61	17	can	can	AUX
fbem-21447	61	18	still	still	ADV
fbem-21447	61	19	impact	impact	VERB
fbem-21447	61	20	decision	decision	NOUN
fbem-21447	61	21	-	-	PUNCT
fbem-21447	61	22	making	make	VERB
fbem-21447	61	23	processes	process	NOUN
fbem-21447	61	24	.	.	PUNCT
fbem-21447	62	1	based	base	VERB
fbem-21447	62	2	on	on	ADP
fbem-21447	62	3	the	the	DET
fbem-21447	62	4	above	above	ADJ
fbem-21447	62	5	review	review	NOUN
fbem-21447	62	6	of	of	ADP
fbem-21447	62	7	previous	previous	ADJ
fbem-21447	62	8	literature	literature	NOUN
fbem-21447	62	9	,	,	PUNCT
fbem-21447	62	10	the	the	DET
fbem-21447	62	11	following	follow	VERB
fbem-21447	62	12	hypotheses	hypothesis	NOUN
fbem-21447	62	13	are	be	AUX
fbem-21447	62	14	proposed	propose	VERB
fbem-21447	62	15	:	:	PUNCT
fbem-21447	62	16	h2	h2	NOUN
fbem-21447	62	17	:	:	PUNCT
fbem-21447	62	18	advertising	advertising	NOUN
fbem-21447	62	19	content	content	NOUN
fbem-21447	62	20	has	have	VERB
fbem-21447	62	21	an	an	DET
fbem-21447	62	22	impact	impact	NOUN
fbem-21447	62	23	on	on	ADP
fbem-21447	62	24	consumer	consumer	NOUN
fbem-21447	62	25	emotions	emotion	NOUN
fbem-21447	62	26	.	.	PUNCT
fbem-21447	63	1	3.3	3.3	NUM
fbem-21447	63	2	.	.	PUNCT
fbem-21447	64	1	the	the	DET
fbem-21447	64	2	mediating	mediate	VERB
fbem-21447	64	3	role	role	NOUN
fbem-21447	64	4	of	of	ADP
fbem-21447	64	5	consumer	consumer	NOUN
fbem-21447	64	6	emotions	emotion	NOUN
fbem-21447	64	7	derbaix	derbaix	ADV
fbem-21447	64	8	(	(	PUNCT
fbem-21447	64	9	1995	1995	NUM
fbem-21447	64	10	)	)	PUNCT
fbem-21447	64	11	replicated	replicate	VERB
fbem-21447	64	12	edell	edell	NOUN
fbem-21447	64	13	and	and	CCONJ
fbem-21447	64	14	burke	burke	PROPN
fbem-21447	64	15	's	's	PART
fbem-21447	64	16	(	(	PUNCT
fbem-21447	64	17	1987	1987	NUM
fbem-21447	64	18	)	)	PUNCT
fbem-21447	64	19	research	research	NOUN
fbem-21447	64	20	in	in	ADP
fbem-21447	64	21	a	a	DET
fbem-21447	64	22	natural	natural	ADJ
fbem-21447	64	23	setting	setting	NOUN
fbem-21447	64	24	,	,	PUNCT
fbem-21447	64	25	revealing	reveal	VERB
fbem-21447	64	26	positive	positive	ADJ
fbem-21447	64	27	and	and	CCONJ
fbem-21447	64	28	negative	negative	ADJ
fbem-21447	64	29	emotional	emotional	ADJ
fbem-21447	64	30	factors	factor	NOUN
fbem-21447	64	31	based	base	VERB
fbem-21447	64	32	on	on	ADP
fbem-21447	64	33	a	a	DET
fbem-21447	64	34	preliminary	preliminary	ADJ
fbem-21447	64	35	study	study	NOUN
fbem-21447	64	36	.	.	PUNCT
fbem-21447	65	1	steenkamp	steenkamp	PROPN
fbem-21447	65	2	et	et	PROPN
fbem-21447	65	3	al	al	PROPN
fbem-21447	65	4	.	.	PROPN
fbem-21447	65	5	(	(	PUNCT
fbem-21447	65	6	1996	1996	NUM
fbem-21447	65	7	)	)	PUNCT
fbem-21447	65	8	investigated	investigate	VERB
fbem-21447	65	9	the	the	DET
fbem-21447	65	10	connections	connection	NOUN
fbem-21447	65	11	between	between	ADP
fbem-21447	65	12	arousal	arousal	ADJ
fbem-21447	65	13	potential	potential	NOUN
fbem-21447	65	14	,	,	PUNCT
fbem-21447	65	15	arousal	arousal	NOUN
fbem-21447	65	16	,	,	PUNCT
fbem-21447	65	17	and	and	CCONJ
fbem-21447	65	18	ad	ad	NOUN
fbem-21447	65	19	evaluation	evaluation	NOUN
fbem-21447	65	20	,	,	PUNCT
fbem-21447	65	21	with	with	ADP
fbem-21447	65	22	the	the	DET
fbem-21447	65	23	need	need	NOUN
fbem-21447	65	24	for	for	ADP
fbem-21447	65	25	stimulation	stimulation	NOUN
fbem-21447	65	26	as	as	ADP
fbem-21447	65	27	a	a	DET
fbem-21447	65	28	moderating	moderate	VERB
fbem-21447	65	29	factor	factor	NOUN
fbem-21447	65	30	,	,	PUNCT
fbem-21447	65	31	drawing	draw	VERB
fbem-21447	65	32	on	on	ADP
fbem-21447	65	33	mehrabian	mehrabian	PROPN
fbem-21447	65	34	and	and	CCONJ
fbem-21447	65	35	russell	russell	PROPN
fbem-21447	65	36	's	's	PART
fbem-21447	65	37	(	(	PUNCT
fbem-21447	65	38	1974	1974	NUM
fbem-21447	65	39	)	)	PUNCT
fbem-21447	65	40	arousal	arousal	ADJ
fbem-21447	65	41	scale	scale	NOUN
fbem-21447	65	42	.	.	PUNCT
fbem-21447	66	1	therefore	therefore	ADV
fbem-21447	66	2	,	,	PUNCT
fbem-21447	66	3	consumer	consumer	NOUN
fbem-21447	66	4	emotions	emotion	NOUN
fbem-21447	66	5	may	may	AUX
fbem-21447	66	6	have	have	VERB
fbem-21447	66	7	a	a	DET
fbem-21447	66	8	mediating	mediate	VERB
fbem-21447	66	9	effect	effect	NOUN
fbem-21447	66	10	between	between	ADP
fbem-21447	66	11	advertising	advertising	NOUN
fbem-21447	66	12	content	content	NOUN
fbem-21447	66	13	and	and	CCONJ
fbem-21447	66	14	consumer	consumer	NOUN
fbem-21447	66	15	online	online	ADJ
fbem-21447	66	16	purchasing	purchase	VERB
fbem-21447	66	17	behavior	behavior	NOUN
fbem-21447	66	18	.	.	PUNCT
fbem-21447	67	1	therefore	therefore	ADV
fbem-21447	67	2	,	,	PUNCT
fbem-21447	67	3	this	this	DET
fbem-21447	67	4	article	article	NOUN
fbem-21447	67	5	proposes	propose	VERB
fbem-21447	67	6	the	the	DET
fbem-21447	67	7	following	follow	VERB
fbem-21447	67	8	hypotheses	hypothesis	NOUN
fbem-21447	67	9	:	:	PUNCT
fbem-21447	67	10	h3	h3	NOUN
fbem-21447	67	11	:	:	PUNCT
fbem-21447	67	12	consumer	consumer	NOUN
fbem-21447	67	13	emotions	emotion	NOUN
fbem-21447	67	14	have	have	VERB
fbem-21447	67	15	a	a	DET
fbem-21447	67	16	mediating	mediate	VERB
fbem-21447	67	17	impact	impact	NOUN
fbem-21447	67	18	between	between	ADP
fbem-21447	67	19	advertising	advertising	NOUN
fbem-21447	67	20	content	content	NOUN
fbem-21447	67	21	and	and	CCONJ
fbem-21447	67	22	consumer	consumer	NOUN
fbem-21447	67	23	online	online	ADJ
fbem-21447	67	24	purchasing	purchase	VERB
fbem-21447	67	25	behavior	behavior	NOUN
fbem-21447	67	26	.	.	PUNCT
fbem-21447	68	1	4	4	X
fbem-21447	68	2	.	.	X
fbem-21447	68	3	regression	regression	VERB
fbem-21447	68	4	analysis	analysis	NOUN
fbem-21447	68	5	during	during	ADP
fbem-21447	68	6	the	the	DET
fbem-21447	68	7	formal	formal	ADJ
fbem-21447	68	8	research	research	NOUN
fbem-21447	68	9	phase	phase	NOUN
fbem-21447	68	10	,	,	PUNCT
fbem-21447	68	11	questionnaires	questionnaire	NOUN
fbem-21447	68	12	were	be	AUX
fbem-21447	68	13	administered	administer	VERB
fbem-21447	68	14	online	online	ADV
fbem-21447	68	15	via	via	ADP
fbem-21447	68	16	google	google	PROPN
fbem-21447	68	17	forms	form	NOUN
fbem-21447	68	18	.	.	PUNCT
fbem-21447	69	1	the	the	DET
fbem-21447	69	2	main	main	ADJ
fbem-21447	69	3	target	target	NOUN
fbem-21447	69	4	audience	audience	NOUN
fbem-21447	69	5	is	be	AUX
fbem-21447	69	6	students	student	NOUN
fbem-21447	69	7	,	,	PUNCT
fbem-21447	69	8	young	young	ADJ
fbem-21447	69	9	people	people	NOUN
fbem-21447	69	10	,	,	PUNCT
fbem-21447	69	11	and	and	CCONJ
fbem-21447	69	12	working	work	VERB
fbem-21447	69	13	people	people	NOUN
fbem-21447	69	14	;	;	PUNCT
fbem-21447	69	15	this	this	DET
fbem-21447	69	16	group	group	NOUN
fbem-21447	69	17	is	be	AUX
fbem-21447	69	18	the	the	DET
fbem-21447	69	19	main	main	ADJ
fbem-21447	69	20	target	target	NOUN
fbem-21447	69	21	of	of	ADP
fbem-21447	69	22	advertising	advertising	NOUN
fbem-21447	69	23	and	and	CCONJ
fbem-21447	69	24	the	the	DET
fbem-21447	69	25	main	main	ADJ
fbem-21447	69	26	force	force	NOUN
fbem-21447	69	27	in	in	ADP
fbem-21447	69	28	the	the	DET
fbem-21447	69	29	domestic	domestic	ADJ
fbem-21447	69	30	consumer	consumer	NOUN
fbem-21447	69	31	market	market	NOUN
fbem-21447	69	32	,	,	PUNCT
fbem-21447	69	33	which	which	PRON
fbem-21447	69	34	is	be	AUX
fbem-21447	69	35	consistent	consistent	ADJ
fbem-21447	69	36	with	with	ADP
fbem-21447	69	37	the	the	DET
fbem-21447	69	38	purpose	purpose	NOUN
fbem-21447	69	39	of	of	ADP
fbem-21447	69	40	this	this	DET
fbem-21447	69	41	study	study	NOUN
fbem-21447	69	42	.	.	PUNCT
fbem-21447	70	1	after	after	ADP
fbem-21447	70	2	more	more	ADJ
fbem-21447	70	3	than	than	ADP
fbem-21447	70	4	a	a	PRON
fbem-21447	70	5	month	month	NOUN
fbem-21447	70	6	,	,	PUNCT
fbem-21447	70	7	out	out	ADP
fbem-21447	70	8	of	of	ADP
fbem-21447	70	9	the	the	DET
fbem-21447	70	10	total	total	ADJ
fbem-21447	70	11	420	420	NUM
fbem-21447	70	12	questionnaires	questionnaire	NOUN
fbem-21447	70	13	distributed	distribute	VERB
fbem-21447	70	14	,	,	PUNCT
fbem-21447	70	15	403	403	NUM
fbem-21447	70	16	were	be	AUX
fbem-21447	70	17	deemed	deem	VERB
fbem-21447	70	18	valid	valid	ADJ
fbem-21447	70	19	after	after	ADP
fbem-21447	70	20	careful	careful	ADJ
fbem-21447	70	21	evaluation	evaluation	NOUN
fbem-21447	70	22	.	.	PUNCT
fbem-21447	71	1	this	this	PRON
fbem-21447	71	2	indicates	indicate	VERB
fbem-21447	71	3	a	a	DET
fbem-21447	71	4	commendable	commendable	ADJ
fbem-21447	71	5	effective	effective	ADJ
fbem-21447	71	6	recall	recall	NOUN
fbem-21447	71	7	rate	rate	NOUN
fbem-21447	71	8	of	of	ADP
fbem-21447	71	9	96	96	NUM
fbem-21447	71	10	%	%	NOUN
fbem-21447	71	11	for	for	ADP
fbem-21447	71	12	the	the	DET
fbem-21447	71	13	questionnaires	questionnaire	NOUN
fbem-21447	71	14	.	.	PUNCT
fbem-21447	72	1	after	after	ADP
fbem-21447	72	2	classifying	classify	VERB
fbem-21447	72	3	all	all	DET
fbem-21447	72	4	collected	collect	VERB
fbem-21447	72	5	data	datum	NOUN
fbem-21447	72	6	,	,	PUNCT
fbem-21447	72	7	spss26.0	spss26.0	ADJ
fbem-21447	72	8	software	software	NOUN
fbem-21447	72	9	is	be	AUX
fbem-21447	72	10	used	use	VERB
fbem-21447	72	11	to	to	PART
fbem-21447	72	12	process	process	VERB
fbem-21447	72	13	the	the	DET
fbem-21447	72	14	data	datum	NOUN
fbem-21447	72	15	.	.	PUNCT
fbem-21447	73	1	4.1	4.1	NUM
fbem-21447	73	2	.	.	PUNCT
fbem-21447	74	1	descriptive	descriptive	ADJ
fbem-21447	74	2	analysis	analysis	NOUN
fbem-21447	74	3	272	272	NUM
fbem-21447	74	4	table	table	NOUN
fbem-21447	74	5	1	1	NUM
fbem-21447	74	6	.	.	PUNCT
fbem-21447	74	7	model	model	PROPN
fbem-21447	74	8	fitting	fitting	ADJ
fbem-21447	74	9	index	index	NOUN
fbem-21447	74	10	common	common	ADJ
fbem-21447	74	11	indicators	indicator	NOUN
fbem-21447	74	12	χ2	χ2	PROPN
fbem-21447	74	13	df	df	PROPN
fbem-21447	74	14	p	p	PROPN
fbem-21447	74	15	chi	chi	ADJ
fbem-21447	74	16	-	-	PUNCT
fbem-21447	74	17	square	square	ADJ
fbem-21447	74	18	freedom	freedom	NOUN
fbem-21447	74	19	ratio	ratio	NOUN
fbem-21447	74	20	χ2	χ2	PROPN
fbem-21447	74	21	/	/	SYM
fbem-21447	74	22	df	df	PROPN
fbem-21447	74	23	gfi	gfi	PROPN
fbem-21447	74	24	rmsea	rmsea	PROPN
fbem-21447	74	25	rmr	rmr	PROPN
fbem-21447	74	26	cfi	cfi	PROPN
fbem-21447	74	27	nfi	nfi	PROPN
fbem-21447	74	28	nnfi	nnfi	PROPN
fbem-21447	74	29	criterion	criterion	NOUN
fbem-21447	74	30	>	>	PUNCT
fbem-21447	74	31	0.05	0.05	NUM
fbem-21447	74	32	<3	<3	X
fbem-21447	74	33	>	>	X
fbem-21447	74	34	0.9	0.9	NUM
fbem-21447	74	35	<	<	X
fbem-21447	74	36	0.10	0.10	NUM
fbem-21447	74	37	<	<	X
fbem-21447	74	38	0.05	0.05	NUM
fbem-21447	74	39	>	>	X
fbem-21447	74	40	0.9	0.9	NUM
fbem-21447	74	41	>	>	X
fbem-21447	74	42	0.9	0.9	NUM
fbem-21447	74	43	>	>	SYM
fbem-21447	74	44	0.9	0.9	NUM
fbem-21447	74	45	value	value	VERB
fbem-21447	74	46	555.475	555.475	NUM
fbem-21447	74	47	309	309	NUM
fbem-21447	74	48	0.000	0.000	NUM
fbem-21447	74	49	1.798	1.798	NUM
fbem-21447	74	50	0.911	0.911	NUM
fbem-21447	74	51	0.045	0.045	NUM
fbem-21447	74	52	0.072	0.072	NUM
fbem-21447	74	53	0.958	0.958	NUM
fbem-21447	74	54	0.910	0.910	NUM
fbem-21447	74	55	0.952	0.952	NUM
fbem-21447	74	56	other	other	ADJ
fbem-21447	74	57	indicators	indicator	NOUN
fbem-21447	74	58	tli	tli	PROPN
fbem-21447	74	59	agfi	agfi	PROPN
fbem-21447	74	60	ifi	ifi	PROPN
fbem-21447	74	61	pgfi	pgfi	PROPN
fbem-21447	74	62	pnfi	pnfi	PROPN
fbem-21447	74	63	pcfi	pcfi	NOUN
fbem-21447	74	64	srmr	srmr	VERB
fbem-21447	74	65	rmsea	rmsea	ADJ
fbem-21447	74	66	90	90	NUM
fbem-21447	74	67	%	%	NOUN
fbem-21447	74	68	ci	ci	NOUN
fbem-21447	74	69	criterion	criterion	NOUN
fbem-21447	74	70	>	>	PUNCT
fbem-21447	74	71	0.9	0.9	NUM
fbem-21447	74	72	>	>	X
fbem-21447	74	73	0.9	0.9	NUM
fbem-21447	74	74	>	>	X
fbem-21447	74	75	0.9	0.9	NUM
fbem-21447	74	76	>	>	SYM
fbem-21447	74	77	0.5	0.5	NUM
fbem-21447	74	78	>	>	SYM
fbem-21447	74	79	0.5	0.5	NUM
fbem-21447	74	80	>	>	SYM
fbem-21447	74	81	0.5	0.5	NUM
fbem-21447	74	82	<	<	SYM
fbem-21447	74	83	0.1	0.1	NUM
fbem-21447	74	84	value	value	NOUN
fbem-21447	74	85	0.952	0.952	NUM
fbem-21447	74	86	0.891	0.891	NUM
fbem-21447	74	87	0.958	0.958	NUM
fbem-21447	74	88	0.744	0.744	NUM
fbem-21447	74	89	0.801	0.801	NUM
fbem-21447	74	90	0.843	0.843	NUM
fbem-21447	74	91	0.055	0.055	NUM
fbem-21447	74	92	0.038	0.038	NUM
fbem-21447	74	93	~	~	PUNCT
fbem-21447	74	94	0.050	0.050	NUM
fbem-21447	74	95	default	default	NOUN
fbem-21447	74	96	model	model	NOUN
fbem-21447	74	97	:	:	PUNCT
fbem-21447	74	98	χ2(351)=6182.116	χ2(351)=6182.116	ADV
fbem-21447	74	99	,	,	PUNCT
fbem-21447	74	100	p=1.000	p=1.000	X
fbem-21447	74	101	tli	tli	PROPN
fbem-21447	74	102	,	,	PUNCT
fbem-21447	74	103	ifi	ifi	PROPN
fbem-21447	74	104	,	,	PUNCT
fbem-21447	74	105	pgfi	pgfi	PROPN
fbem-21447	74	106	,	,	PUNCT
fbem-21447	74	107	pnfi	pnfi	NOUN
fbem-21447	74	108	and	and	CCONJ
fbem-21447	74	109	pcfi	pcfi	NOUN
fbem-21447	74	110	all	all	PRON
fbem-21447	74	111	meet	meet	VERB
fbem-21447	74	112	their	their	PRON
fbem-21447	74	113	own	own	ADJ
fbem-21447	74	114	criteria	criterion	NOUN
fbem-21447	74	115	,	,	PUNCT
fbem-21447	74	116	which	which	PRON
fbem-21447	74	117	further	far	ADV
fbem-21447	74	118	supports	support	VERB
fbem-21447	74	119	the	the	DET
fbem-21447	74	120	fitting	fitting	ADJ
fbem-21447	74	121	quality	quality	NOUN
fbem-21447	74	122	of	of	ADP
fbem-21447	74	123	the	the	DET
fbem-21447	74	124	model	model	NOUN
fbem-21447	74	125	.	.	PUNCT
fbem-21447	75	1	the	the	DET
fbem-21447	75	2	criterion	criterion	NOUN
fbem-21447	75	3	that	that	PRON
fbem-21447	75	4	the	the	DET
fbem-21447	75	5	srmr	srmr	PROPN
fbem-21447	75	6	value	value	NOUN
fbem-21447	75	7	is	be	AUX
fbem-21447	75	8	0.055	0.055	NUM
fbem-21447	75	9	,	,	PUNCT
fbem-21447	75	10	less	less	ADJ
fbem-21447	75	11	than	than	ADP
fbem-21447	75	12	0.1	0.1	NUM
fbem-21447	75	13	,	,	PUNCT
fbem-21447	75	14	once	once	ADV
fbem-21447	75	15	again	again	ADV
fbem-21447	75	16	confirms	confirm	VERB
fbem-21447	75	17	the	the	DET
fbem-21447	75	18	good	good	ADJ
fbem-21447	75	19	fitting	fitting	NOUN
fbem-21447	75	20	of	of	ADP
fbem-21447	75	21	the	the	DET
fbem-21447	75	22	model	model	NOUN
fbem-21447	75	23	.	.	PUNCT
fbem-21447	76	1	4.2	4.2	NUM
fbem-21447	76	2	.	.	PUNCT
fbem-21447	77	1	correlation	correlation	NOUN
fbem-21447	77	2	analysis	analysis	NOUN
fbem-21447	77	3	table	table	NOUN
fbem-21447	77	4	2	2	NUM
fbem-21447	77	5	.	.	PUNCT
fbem-21447	77	6	pearson	pearson	PROPN
fbem-21447	77	7	correlation	correlation	NOUN
fbem-21447	77	8	-	-	PUNCT
fbem-21447	77	9	standard	standard	ADJ
fbem-21447	77	10	format	format	NOUN
fbem-21447	77	11	average	average	ADJ
fbem-21447	77	12	value	value	NOUN
fbem-21447	77	13	standard	standard	ADJ
fbem-21447	77	14	deviation	deviation	NOUN
fbem-21447	77	15	advertising	advertising	NOUN
fbem-21447	77	16	content	content	NOUN
fbem-21447	77	17	consumer	consumer	NOUN
fbem-21447	77	18	emotions	emotion	NOUN
fbem-21447	77	19	consumer	consumer	NOUN
fbem-21447	77	20	online	online	ADJ
fbem-21447	77	21	purchasing	purchase	VERB
fbem-21447	77	22	behavior	behavior	NOUN
fbem-21447	77	23	advertising	advertising	NOUN
fbem-21447	77	24	content	content	NOUN
fbem-21447	77	25	3.182	3.182	NUM
fbem-21447	77	26	0.903	0.903	NUM
fbem-21447	77	27	1	1	NUM
fbem-21447	77	28	consumer	consumer	NOUN
fbem-21447	77	29	emotions	emotion	NOUN
fbem-21447	77	30	3.184	3.184	NUM
fbem-21447	77	31	0.938	0.938	NUM
fbem-21447	77	32	0.396	0.396	NUM
fbem-21447	77	33	*	*	PUNCT
fbem-21447	77	34	*	*	SYM
fbem-21447	77	35	1	1	NUM
fbem-21447	77	36	consumer	consumer	NOUN
fbem-21447	77	37	online	online	ADJ
fbem-21447	77	38	purchasing	purchase	VERB
fbem-21447	77	39	behavior	behavior	NOUN
fbem-21447	77	40	3.214	3.214	NUM
fbem-21447	77	41	0.943	0.943	NUM
fbem-21447	77	42	0.479	0.479	NUM
fbem-21447	77	43	*	*	PUNCT
fbem-21447	77	44	*	*	PUNCT
fbem-21447	77	45	0.570	0.570	NUM
fbem-21447	77	46	*	*	PUNCT
fbem-21447	77	47	*	*	PUNCT
fbem-21447	77	48	1	1	NUM
fbem-21447	77	49	based	base	VERB
fbem-21447	77	50	on	on	ADP
fbem-21447	77	51	the	the	DET
fbem-21447	77	52	table	table	NOUN
fbem-21447	77	53	above	above	ADV
fbem-21447	77	54	,	,	PUNCT
fbem-21447	77	55	it	it	PRON
fbem-21447	77	56	can	can	AUX
fbem-21447	77	57	be	be	AUX
fbem-21447	77	58	seen	see	VERB
fbem-21447	77	59	that	that	SCONJ
fbem-21447	77	60	the	the	DET
fbem-21447	77	61	correlation	correlation	NOUN
fbem-21447	77	62	coefficient	coefficient	NOUN
fbem-21447	77	63	between	between	ADP
fbem-21447	77	64	the	the	DET
fbem-21447	77	65	variables	variable	NOUN
fbem-21447	77	66	is	be	AUX
fbem-21447	77	67	0.479	0.479	NUM
fbem-21447	77	68	and	and	CCONJ
fbem-21447	77	69	0.570	0.570	NUM
fbem-21447	77	70	,	,	PUNCT
fbem-21447	77	71	a	a	DET
fbem-21447	77	72	p	p	NOUN
fbem-21447	77	73	-	-	PUNCT
fbem-21447	77	74	value	value	NOUN
fbem-21447	77	75	below	below	ADP
fbem-21447	77	76	0.01	0.01	NUM
fbem-21447	77	77	,	,	PUNCT
fbem-21447	77	78	pointing	point	VERB
fbem-21447	77	79	to	to	ADP
fbem-21447	77	80	a	a	DET
fbem-21447	77	81	positive	positive	ADJ
fbem-21447	77	82	significant	significant	ADJ
fbem-21447	77	83	correlation	correlation	NOUN
fbem-21447	77	84	between	between	ADP
fbem-21447	77	85	the	the	DET
fbem-21447	77	86	all	all	DET
fbem-21447	77	87	variables	variable	NOUN
fbem-21447	77	88	.	.	PUNCT
fbem-21447	78	1	4.3	4.3	NUM
fbem-21447	78	2	.	.	PUNCT
fbem-21447	79	1	regression	regression	VERB
fbem-21447	79	2	analysis	analysis	NOUN
fbem-21447	79	3	4.3.1	4.3.1	NUM
fbem-21447	79	4	.	.	PUNCT
fbem-21447	80	1	regression	regression	VERB
fbem-21447	80	2	analysis	analysis	NOUN
fbem-21447	80	3	of	of	ADP
fbem-21447	80	4	advertising	advertising	NOUN
fbem-21447	80	5	content	content	NOUN
fbem-21447	80	6	on	on	ADP
fbem-21447	80	7	consumer	consumer	NOUN
fbem-21447	80	8	online	online	ADJ
fbem-21447	80	9	purchasing	purchase	VERB
fbem-21447	80	10	behavior	behavior	NOUN
fbem-21447	80	11	table	table	NOUN
fbem-21447	80	12	3	3	NUM
fbem-21447	80	13	.	.	PUNCT
fbem-21447	80	14	results	result	NOUN
fbem-21447	80	15	of	of	ADP
fbem-21447	80	16	linear	linear	ADJ
fbem-21447	80	17	regression	regression	NOUN
fbem-21447	80	18	analysis	analysis	NOUN
fbem-21447	80	19	(	(	PUNCT
fbem-21447	80	20	n=403	n=403	NOUN
fbem-21447	80	21	)	)	PUNCT
fbem-21447	80	22	non	non	ADJ
fbem-21447	80	23	-	-	ADJ
fbem-21447	80	24	standardized	standardized	ADJ
fbem-21447	80	25	coefficient	coefficient	NOUN
fbem-21447	80	26	standardization	standardization	NOUN
fbem-21447	80	27	coefficient	coefficient	NOUN
fbem-21447	80	28	t	t	PROPN
fbem-21447	80	29	p	p	NOUN
fbem-21447	80	30	collinear	collinear	ADJ
fbem-21447	80	31	diagnosis	diagnosis	NOUN
fbem-21447	80	32	b	b	NOUN
fbem-21447	80	33	standard	standard	ADJ
fbem-21447	80	34	error	error	NOUN
fbem-21447	80	35	beta	beta	NOUN
fbem-21447	80	36	vif	vif	NOUN
fbem-21447	80	37	tolerance	tolerance	NOUN
fbem-21447	80	38	constant	constant	ADJ
fbem-21447	80	39	1.621	1.621	NUM
fbem-21447	80	40	0.151	0.151	NUM
fbem-21447	80	41	10.710	10.710	NUM
fbem-21447	80	42	0.000	0.000	NUM
fbem-21447	80	43	*	*	PUNCT
fbem-21447	80	44	*	*	PUNCT
fbem-21447	80	45	advertising	advertising	NOUN
fbem-21447	80	46	content	content	NOUN
fbem-21447	80	47	0.501	0.501	NUM
fbem-21447	80	48	0.046	0.046	NUM
fbem-21447	80	49	0.479	0.479	NUM
fbem-21447	80	50	10.940	10.940	NUM
fbem-21447	80	51	0.000	0.000	NUM
fbem-21447	80	52	*	*	PUNCT
fbem-21447	80	53	*	*	PUNCT
fbem-21447	80	54	1.000	1.000	NUM
fbem-21447	80	55	1.000	1.000	NUM
fbem-21447	80	56	r	r	NOUN
fbem-21447	80	57	2	2	NUM
fbem-21447	80	58	0.230	0.230	NUM
fbem-21447	80	59	adjust	adjust	VERB
fbem-21447	80	60	r	r	NOUN
fbem-21447	80	61	2	2	NUM
fbem-21447	80	62	0.228	0.228	NUM
fbem-21447	80	63	f	f	X
fbem-21447	80	64	f	f	X
fbem-21447	80	65	(	(	PUNCT
fbem-21447	80	66	1,401)=119.691,p=0.000	1,401)=119.691,p=0.000	NUM
fbem-21447	80	67	d	d	X
fbem-21447	80	68	-	-	PUNCT
fbem-21447	80	69	w	w	PROPN
fbem-21447	80	70	value	value	NOUN
fbem-21447	80	71	2.001	2.001	NUM
fbem-21447	80	72	dependent	dependent	ADJ
fbem-21447	80	73	variable	variable	NOUN
fbem-21447	80	74	:	:	PUNCT
fbem-21447	80	75	consumer	consumer	NOUN
fbem-21447	80	76	online	online	ADJ
fbem-21447	80	77	purchasing	purchase	VERB
fbem-21447	80	78	behavior	behavior	NOUN
fbem-21447	80	79	*	*	PUNCT
fbem-21447	80	80	p<0.05	p<0.05	NOUN
fbem-21447	80	81	*	*	PUNCT
fbem-21447	80	82	*	*	PUNCT
fbem-21447	81	1	p<0.01	p<0.01	DET
fbem-21447	82	1	the	the	DET
fbem-21447	82	2	coefficient	coefficient	NOUN
fbem-21447	82	3	obtained	obtain	VERB
fbem-21447	82	4	from	from	ADP
fbem-21447	82	5	the	the	DET
fbem-21447	82	6	regression	regression	NOUN
fbem-21447	82	7	analysis	analysis	NOUN
fbem-21447	82	8	for	for	ADP
fbem-21447	82	9	"	"	PUNCT
fbem-21447	82	10	advertising	advertising	NOUN
fbem-21447	82	11	content	content	NOUN
fbem-21447	82	12	"	"	PUNCT
fbem-21447	82	13	is	be	AUX
fbem-21447	82	14	0.501	0.501	NUM
fbem-21447	82	15	(	(	PUNCT
fbem-21447	82	16	t=10.940	t=10.940	ADJ
fbem-21447	82	17	,	,	PUNCT
fbem-21447	82	18	p=0.000<0.01	p=0.000<0.01	NOUN
fbem-21447	82	19	)	)	PUNCT
fbem-21447	82	20	,	,	PUNCT
fbem-21447	82	21	indicating	indicate	VERB
fbem-21447	82	22	a	a	DET
fbem-21447	82	23	strong	strong	ADJ
fbem-21447	82	24	positive	positive	ADJ
fbem-21447	82	25	influence	influence	NOUN
fbem-21447	82	26	of	of	ADP
fbem-21447	82	27	"	"	PUNCT
fbem-21447	82	28	information	information	NOUN
fbem-21447	82	29	advertising	advertising	NOUN
fbem-21447	82	30	content	content	NOUN
fbem-21447	82	31	"	"	PUNCT
fbem-21447	82	32	on	on	ADP
fbem-21447	82	33	"	"	PUNCT
fbem-21447	82	34	consumer	consumer	NOUN
fbem-21447	82	35	online	online	ADJ
fbem-21447	82	36	purchasing	purchase	VERB
fbem-21447	82	37	behavior	behavior	NOUN
fbem-21447	82	38	"	"	PUNCT
fbem-21447	82	39	.	.	PUNCT
fbem-21447	83	1	hypothesis	hypothesis	NOUN
fbem-21447	83	2	h1	h1	NOUN
fbem-21447	83	3	is	be	AUX
fbem-21447	83	4	true	true	ADJ
fbem-21447	83	5	.	.	PUNCT
fbem-21447	84	1	4.3.2	4.3.2	X
fbem-21447	84	2	.	.	PUNCT
fbem-21447	85	1	regression	regression	NOUN
fbem-21447	85	2	analysis	analysis	NOUN
fbem-21447	85	3	of	of	ADP
fbem-21447	85	4	advertising	advertising	NOUN
fbem-21447	85	5	content	content	NOUN
fbem-21447	85	6	on	on	ADP
fbem-21447	85	7	consumer	consumer	NOUN
fbem-21447	85	8	emotions	emotion	NOUN
fbem-21447	85	9	table	table	NOUN
fbem-21447	85	10	4	4	NUM
fbem-21447	85	11	.	.	PUNCT
fbem-21447	85	12	results	result	NOUN
fbem-21447	85	13	of	of	ADP
fbem-21447	85	14	linear	linear	ADJ
fbem-21447	85	15	regression	regression	NOUN
fbem-21447	85	16	analysis	analysis	NOUN
fbem-21447	85	17	(	(	PUNCT
fbem-21447	85	18	n=403	n=403	NOUN
fbem-21447	85	19	)	)	PUNCT
fbem-21447	85	20	non	non	ADJ
fbem-21447	85	21	-	-	ADJ
fbem-21447	85	22	standardized	standardized	ADJ
fbem-21447	85	23	coefficient	coefficient	NOUN
fbem-21447	85	24	standardization	standardization	NOUN
fbem-21447	85	25	coefficient	coefficient	NOUN
fbem-21447	85	26	t	t	PROPN
fbem-21447	85	27	p	p	NOUN
fbem-21447	85	28	collinear	collinear	ADJ
fbem-21447	85	29	diagnosis	diagnosis	NOUN
fbem-21447	85	30	b	b	NOUN
fbem-21447	85	31	standard	standard	ADJ
fbem-21447	85	32	error	error	NOUN
fbem-21447	85	33	beta	beta	NOUN
fbem-21447	85	34	vif	vif	NOUN
fbem-21447	85	35	tolerance	tolerance	NOUN
fbem-21447	85	36	constant	constant	ADJ
fbem-21447	85	37	1.875	1.875	NUM
fbem-21447	85	38	0.158	0.158	NUM
fbem-21447	85	39	11.900	11.900	NUM
fbem-21447	85	40	0.000	0.000	NUM
fbem-21447	85	41	*	*	PUNCT
fbem-21447	85	42	*	*	PUNCT
fbem-21447	85	43	information	information	NOUN
fbem-21447	85	44	advertising	advertising	NOUN
fbem-21447	85	45	content	content	NOUN
fbem-21447	85	46	0.411	0.411	NUM
fbem-21447	85	47	0.048	0.048	NUM
fbem-21447	85	48	0.396	0.396	NUM
fbem-21447	85	49	8.638	8.638	NUM
fbem-21447	85	50	0.000	0.000	NUM
fbem-21447	85	51	*	*	PUNCT
fbem-21447	85	52	*	*	PUNCT
fbem-21447	85	53	1.000	1.000	NUM
fbem-21447	85	54	1.000	1.000	NUM
fbem-21447	85	55	r	r	NOUN
fbem-21447	85	56	2	2	NUM
fbem-21447	85	57	0.157	0.157	NUM
fbem-21447	85	58	adjust	adjust	NOUN
fbem-21447	85	59	r	r	NOUN
fbem-21447	85	60	2	2	NUM
fbem-21447	85	61	0.155	0.155	NUM
fbem-21447	85	62	f	f	PROPN
fbem-21447	85	63	f	f	PROPN
fbem-21447	85	64	(	(	PUNCT
fbem-21447	85	65	1,401)=74.617,p=0.000	1,401)=74.617,p=0.000	NUM
fbem-21447	85	66	d	d	NOUN
fbem-21447	85	67	-	-	PUNCT
fbem-21447	85	68	w	w	PROPN
fbem-21447	85	69	value	value	NOUN
fbem-21447	85	70	2.022	2.022	NUM
fbem-21447	85	71	dependent	dependent	ADJ
fbem-21447	85	72	variable	variable	NOUN
fbem-21447	85	73	:	:	PUNCT
fbem-21447	85	74	consumer	consumer	NOUN
fbem-21447	85	75	emotions	emotion	NOUN
fbem-21447	85	76	*	*	PUNCT
fbem-21447	85	77	p<0.05	p<0.05	NOUN
fbem-21447	85	78	*	*	PUNCT
fbem-21447	85	79	*	*	PUNCT
fbem-21447	85	80	p<0.01	p<0.01	ADP
fbem-21447	85	81	273	273	NUM
fbem-21447	85	82	from	from	ADP
fbem-21447	85	83	the	the	DET
fbem-21447	85	84	data	datum	NOUN
fbem-21447	85	85	presented	present	VERB
fbem-21447	85	86	in	in	ADP
fbem-21447	85	87	the	the	DET
fbem-21447	85	88	table	table	NOUN
fbem-21447	85	89	,	,	PUNCT
fbem-21447	85	90	it	it	PRON
fbem-21447	85	91	is	be	AUX
fbem-21447	85	92	evident	evident	ADJ
fbem-21447	85	93	that	that	SCONJ
fbem-21447	85	94	"	"	PUNCT
fbem-21447	85	95	information	information	NOUN
fbem-21447	85	96	advertising	advertising	NOUN
fbem-21447	85	97	content	content	NOUN
fbem-21447	85	98	"	"	PUNCT
fbem-21447	85	99	serves	serve	VERB
fbem-21447	85	100	as	as	ADP
fbem-21447	85	101	the	the	DET
fbem-21447	85	102	independent	independent	ADJ
fbem-21447	85	103	variable	variable	NOUN
fbem-21447	85	104	,	,	PUNCT
fbem-21447	85	105	while	while	SCONJ
fbem-21447	85	106	"	"	PUNCT
fbem-21447	85	107	consumer	consumer	NOUN
fbem-21447	85	108	emotions	emotion	NOUN
fbem-21447	85	109	"	"	PUNCT
fbem-21447	85	110	is	be	AUX
fbem-21447	85	111	designated	designate	VERB
fbem-21447	85	112	as	as	ADP
fbem-21447	85	113	the	the	DET
fbem-21447	85	114	dependent	dependent	ADJ
fbem-21447	85	115	variable	variable	NOUN
fbem-21447	85	116	in	in	ADP
fbem-21447	85	117	the	the	DET
fbem-21447	85	118	linear	linear	ADJ
fbem-21447	85	119	regression	regression	NOUN
fbem-21447	85	120	analysis	analysis	NOUN
fbem-21447	85	121	.	.	PUNCT
fbem-21447	86	1	the	the	DET
fbem-21447	86	2	model	model	NOUN
fbem-21447	86	3	's	's	PART
fbem-21447	86	4	equation	equation	NOUN
fbem-21447	86	5	is	be	AUX
fbem-21447	86	6	consumer	consumer	NOUN
fbem-21447	86	7	emotions	emotion	NOUN
fbem-21447	86	8	=	=	PUNCT
fbem-21447	86	9	1.875	1.875	NUM
fbem-21447	86	10	+	+	NUM
fbem-21447	86	11	0.411	0.411	NUM
fbem-21447	86	12	*	*	PUNCT
fbem-21447	86	13	information	information	NOUN
fbem-21447	86	14	advertising	advertising	NOUN
fbem-21447	86	15	content	content	NOUN
fbem-21447	86	16	,	,	PUNCT
fbem-21447	86	17	with	with	ADP
fbem-21447	86	18	an	an	DET
fbem-21447	86	19	r	r	NOUN
fbem-21447	86	20	-	-	PUNCT
fbem-21447	86	21	square	square	ADJ
fbem-21447	86	22	value	value	NOUN
fbem-21447	86	23	of	of	ADP
fbem-21447	86	24	0.157	0.157	NUM
fbem-21447	86	25	,	,	PUNCT
fbem-21447	86	26	indicating	indicate	VERB
fbem-21447	86	27	that	that	SCONJ
fbem-21447	86	28	approximately	approximately	ADV
fbem-21447	86	29	15.7	15.7	NUM
fbem-21447	86	30	%	%	NOUN
fbem-21447	86	31	of	of	ADP
fbem-21447	86	32	the	the	DET
fbem-21447	86	33	variation	variation	NOUN
fbem-21447	86	34	in	in	ADP
fbem-21447	86	35	consumer	consumer	NOUN
fbem-21447	86	36	emotions	emotion	NOUN
fbem-21447	86	37	can	can	AUX
fbem-21447	86	38	be	be	AUX
fbem-21447	86	39	elucidated	elucidate	VERB
fbem-21447	86	40	by	by	ADP
fbem-21447	86	41	information	information	NOUN
fbem-21447	86	42	advertising	advertising	NOUN
fbem-21447	86	43	content	content	NOUN
fbem-21447	86	44	.	.	PUNCT
fbem-21447	87	1	the	the	DET
fbem-21447	87	2	model	model	NOUN
fbem-21447	87	3	successfully	successfully	ADV
fbem-21447	87	4	passed	pass	VERB
fbem-21447	87	5	the	the	DET
fbem-21447	87	6	f	f	NOUN
fbem-21447	87	7	-	-	PUNCT
fbem-21447	87	8	test	test	NOUN
fbem-21447	87	9	(	(	PUNCT
fbem-21447	87	10	f=74.617	f=74.617	NOUN
fbem-21447	87	11	,	,	PUNCT
fbem-21447	87	12	p=0.000<0.05	p=0.000<0.05	PROPN
fbem-21447	87	13	)	)	PUNCT
fbem-21447	87	14	,	,	PUNCT
fbem-21447	87	15	confirming	confirm	VERB
fbem-21447	87	16	that	that	SCONJ
fbem-21447	87	17	"	"	PUNCT
fbem-21447	87	18	information	information	NOUN
fbem-21447	87	19	advertising	advertising	NOUN
fbem-21447	87	20	content	content	NOUN
fbem-21447	87	21	"	"	PUNCT
fbem-21447	87	22	indeed	indeed	ADV
fbem-21447	87	23	exerts	exert	VERB
fbem-21447	87	24	an	an	DET
fbem-21447	87	25	influence	influence	NOUN
fbem-21447	87	26	on	on	ADP
fbem-21447	87	27	"	"	PUNCT
fbem-21447	87	28	consumer	consumer	NOUN
fbem-21447	87	29	emotions	emotion	NOUN
fbem-21447	87	30	"	"	PUNCT
fbem-21447	87	31	.	.	PUNCT
fbem-21447	88	1	in	in	ADP
fbem-21447	88	2	the	the	DET
fbem-21447	88	3	conclusive	conclusive	ADJ
fbem-21447	88	4	examination	examination	NOUN
fbem-21447	88	5	,	,	PUNCT
fbem-21447	88	6	it	it	PRON
fbem-21447	88	7	is	be	AUX
fbem-21447	88	8	evident	evident	ADJ
fbem-21447	88	9	that	that	SCONJ
fbem-21447	88	10	the	the	DET
fbem-21447	88	11	regression	regression	NOUN
fbem-21447	88	12	coefficient	coefficient	NOUN
fbem-21447	88	13	for	for	ADP
fbem-21447	88	14	"	"	PUNCT
fbem-21447	88	15	information	information	NOUN
fbem-21447	88	16	advertising	advertising	NOUN
fbem-21447	88	17	content	content	NOUN
fbem-21447	88	18	"	"	PUNCT
fbem-21447	88	19	is	be	AUX
fbem-21447	88	20	0.411	0.411	NUM
fbem-21447	88	21	(	(	PUNCT
fbem-21447	88	22	t=8.638	t=8.638	ADJ
fbem-21447	88	23	,	,	PUNCT
fbem-21447	88	24	p=0.000<0.01	p=0.000<0.01	ADJ
fbem-21447	88	25	)	)	PUNCT
fbem-21447	88	26	,	,	PUNCT
fbem-21447	88	27	indicating	indicate	VERB
fbem-21447	88	28	a	a	DET
fbem-21447	88	29	substantial	substantial	ADJ
fbem-21447	88	30	positive	positive	ADJ
fbem-21447	88	31	influence	influence	NOUN
fbem-21447	88	32	of	of	ADP
fbem-21447	88	33	"	"	PUNCT
fbem-21447	88	34	information	information	NOUN
fbem-21447	88	35	advertising	advertising	NOUN
fbem-21447	88	36	content	content	NOUN
fbem-21447	88	37	"	"	PUNCT
fbem-21447	88	38	on	on	ADP
fbem-21447	88	39	"	"	PUNCT
fbem-21447	88	40	consumer	consumer	NOUN
fbem-21447	88	41	emotions	emotion	NOUN
fbem-21447	88	42	"	"	PUNCT
fbem-21447	88	43	.	.	PUNCT
fbem-21447	89	1	hypothesis	hypothesis	NOUN
fbem-21447	89	2	h2a	h2a	NOUN
fbem-21447	89	3	is	be	AUX
fbem-21447	89	4	true	true	ADJ
fbem-21447	89	5	.	.	PUNCT
fbem-21447	90	1	4.3.3	4.3.3	X
fbem-21447	90	2	.	.	PUNCT
fbem-21447	91	1	regression	regression	VERB
fbem-21447	91	2	analysis	analysis	NOUN
fbem-21447	91	3	of	of	ADP
fbem-21447	91	4	the	the	DET
fbem-21447	91	5	mediating	mediate	VERB
fbem-21447	91	6	role	role	NOUN
fbem-21447	91	7	of	of	ADP
fbem-21447	91	8	consumer	consumer	NOUN
fbem-21447	91	9	emotions	emotion	NOUN
fbem-21447	91	10	table	table	NOUN
fbem-21447	91	11	5	5	NUM
fbem-21447	91	12	.	.	PUNCT
fbem-21447	91	13	mediation	mediation	NOUN
fbem-21447	91	14	test	test	NOUN
fbem-21447	91	15	-	-	PUNCT
fbem-21447	91	16	horizontal	horizontal	ADJ
fbem-21447	91	17	format	format	NOUN
fbem-21447	91	18	item	item	NOUN
fbem-21447	91	19	symbol	symbol	NOUN
fbem-21447	91	20	meaning	mean	VERB
fbem-21447	91	21	effect	effect	NOUN
fbem-21447	91	22	value	value	NOUN
fbem-21447	91	23	effect	effect	NOUN
fbem-21447	91	24	95	95	NUM
fbem-21447	91	25	%	%	NOUN
fbem-21447	91	26	ci	ci	NOUN
fbem-21447	91	27	z	z	NOUN
fbem-21447	91	28	value	value	NOUN
fbem-21447	91	29	/t	/t	SYM
fbem-21447	91	30	value	value	NOUN
fbem-21447	91	31	p	p	NOUN
fbem-21447	91	32	value	value	NOUN
fbem-21447	91	33	conclusion	conclusion	NOUN
fbem-21447	91	34	lower	low	ADJ
fbem-21447	91	35	limit	limit	VERB
fbem-21447	91	36	upper	upper	ADJ
fbem-21447	91	37	limit	limit	NOUN
fbem-21447	91	38	advertising	advertising	NOUN
fbem-21447	91	39	content	content	NOUN
fbem-21447	91	40	=	=	NOUN
fbem-21447	91	41	>	>	X
fbem-21447	91	42	consumer	consumer	NOUN
fbem-21447	91	43	emotions	emotion	NOUN
fbem-21447	91	44	=	=	NOUN
fbem-21447	91	45	>	>	X
fbem-21447	91	46	consumer	consumer	NOUN
fbem-21447	91	47	online	online	ADJ
fbem-21447	91	48	purchasing	purchase	VERB
fbem-21447	91	49	behavior	behavior	NOUN
fbem-21447	91	50	a*b	a*b	ADV
fbem-21447	91	51	indirect	indirect	ADJ
fbem-21447	91	52	effect	effect	NOUN
fbem-21447	91	53	0.092	0.092	NUM
fbem-21447	91	54	0.050	0.050	NUM
fbem-21447	91	55	0.128	0.128	NUM
fbem-21447	91	56	4.554	4.554	NUM
fbem-21447	91	57	0.000	0.000	NUM
fbem-21447	91	58	partial	partial	ADJ
fbem-21447	91	59	intermediary	intermediary	ADJ
fbem-21447	91	60	advertising	advertising	NOUN
fbem-21447	91	61	content	content	NOUN
fbem-21447	91	62	=	=	NOUN
fbem-21447	91	63	>	>	X
fbem-21447	91	64	consumer	consumer	NOUN
fbem-21447	91	65	emotions	emotion	NOUN
fbem-21447	91	66	a	a	DET
fbem-21447	91	67	x=>m	x=>m	NOUN
fbem-21447	91	68	0.260	0.260	NUM
fbem-21447	91	69	0.161	0.161	NUM
fbem-21447	91	70	0.360	0.360	NUM
fbem-21447	91	71	5.126	5.126	NUM
fbem-21447	91	72	0.000	0.000	NUM
fbem-21447	91	73	consumer	consumer	NOUN
fbem-21447	91	74	emotions	emotion	NOUN
fbem-21447	91	75	=	=	NOUN
fbem-21447	91	76	>	>	X
fbem-21447	91	77	consumer	consumer	NOUN
fbem-21447	91	78	online	online	ADJ
fbem-21447	91	79	purchasing	purchase	VERB
fbem-21447	91	80	behavior	behavior	NOUN
fbem-21447	91	81	b	b	X
fbem-21447	91	82	m=>y	m=>y	ADV
fbem-21447	91	83	0.354	0.354	NUM
fbem-21447	91	84	0.273	0.273	NUM
fbem-21447	91	85	0.435	0.435	NUM
fbem-21447	91	86	8.553	8.553	NUM
fbem-21447	91	87	0.000	0.000	NUM
fbem-21447	91	88	advertising	advertising	NOUN
fbem-21447	91	89	content	content	NOUN
fbem-21447	91	90	=	=	NOUN
fbem-21447	91	91	>	>	X
fbem-21447	91	92	consumer	consumer	NOUN
fbem-21447	91	93	online	online	ADJ
fbem-21447	91	94	purchasing	purchase	VERB
fbem-21447	91	95	behavior	behavior	NOUN
fbem-21447	91	96	c	c	X
fbem-21447	91	97	'	'	PUNCT
fbem-21447	91	98	direct	direct	ADJ
fbem-21447	91	99	effect	effect	NOUN
fbem-21447	91	100	0.200	0.200	NUM
fbem-21447	91	101	0.115	0.115	NUM
fbem-21447	91	102	0.285	0.285	NUM
fbem-21447	91	103	4.601	4.601	NUM
fbem-21447	91	104	0.000	0.000	NUM
fbem-21447	91	105	advertising	advertising	NOUN
fbem-21447	91	106	content	content	NOUN
fbem-21447	91	107	=	=	NOUN
fbem-21447	91	108	>	>	X
fbem-21447	91	109	consumer	consumer	NOUN
fbem-21447	91	110	online	online	ADJ
fbem-21447	91	111	purchasing	purchase	VERB
fbem-21447	91	112	behavior	behavior	NOUN
fbem-21447	91	113	c	c	NOUN
fbem-21447	91	114	total	total	ADJ
fbem-21447	91	115	effect	effect	NOUN
fbem-21447	91	116	0.292	0.292	NUM
fbem-21447	91	117	0.202	0.202	NUM
fbem-21447	91	118	0.381	0.381	NUM
fbem-21447	91	119	6.391	6.391	NUM
fbem-21447	91	120	0.000	0.000	NUM
fbem-21447	91	121	the	the	DET
fbem-21447	91	122	indirect	indirect	ADJ
fbem-21447	91	123	effect	effect	NOUN
fbem-21447	91	124	value	value	NOUN
fbem-21447	91	125	of	of	ADP
fbem-21447	91	126	“	"	PUNCT
fbem-21447	91	127	advertising	advertising	NOUN
fbem-21447	91	128	content	content	NOUN
fbem-21447	91	129	”	"	PUNCT
fbem-21447	91	130	is	be	AUX
fbem-21447	91	131	0.092	0.092	NUM
fbem-21447	91	132	,	,	PUNCT
fbem-21447	91	133	which	which	PRON
fbem-21447	91	134	shows	show	VERB
fbem-21447	91	135	that	that	SCONJ
fbem-21447	91	136	“	"	PUNCT
fbem-21447	91	137	advertising	advertising	NOUN
fbem-21447	91	138	content	content	NOUN
fbem-21447	91	139	”	"	PUNCT
fbem-21447	91	140	further	far	ADV
fbem-21447	91	141	affects	affect	VERB
fbem-21447	91	142	“	"	PUNCT
fbem-21447	91	143	consumer	consumer	NOUN
fbem-21447	91	144	online	online	ADJ
fbem-21447	91	145	purchasing	purchase	VERB
fbem-21447	91	146	behavior	behavior	NOUN
fbem-21447	91	147	”	"	PUNCT
fbem-21447	91	148	by	by	ADP
fbem-21447	91	149	affecting	affect	VERB
fbem-21447	91	150	“	"	PUNCT
fbem-21447	91	151	consumer	consumer	NOUN
fbem-21447	91	152	emotions	emotion	NOUN
fbem-21447	91	153	”	"	PUNCT
fbem-21447	91	154	.	.	PUNCT
fbem-21447	92	1	because	because	SCONJ
fbem-21447	92	2	the	the	DET
fbem-21447	92	3	direct	direct	ADJ
fbem-21447	92	4	effect	effect	NOUN
fbem-21447	92	5	and	and	CCONJ
fbem-21447	92	6	indirect	indirect	ADJ
fbem-21447	92	7	effect	effect	NOUN
fbem-21447	92	8	are	be	AUX
fbem-21447	92	9	significant	significant	ADJ
fbem-21447	92	10	,	,	PUNCT
fbem-21447	92	11	this	this	PRON
fbem-21447	92	12	is	be	AUX
fbem-21447	92	13	a	a	DET
fbem-21447	92	14	partial	partial	ADJ
fbem-21447	92	15	mediation	mediation	NOUN
fbem-21447	92	16	.	.	PUNCT
fbem-21447	93	1	hypothesis	hypothesis	NOUN
fbem-21447	93	2	h3	h3	NOUN
fbem-21447	93	3	is	be	AUX
fbem-21447	93	4	true	true	ADJ
fbem-21447	93	5	.	.	PUNCT
fbem-21447	94	1	5	5	X
fbem-21447	94	2	.	.	X
fbem-21447	94	3	conclusion	conclusion	NOUN
fbem-21447	94	4	in	in	ADP
fbem-21447	94	5	order	order	NOUN
fbem-21447	94	6	to	to	PART
fbem-21447	94	7	examine	examine	VERB
fbem-21447	94	8	the	the	DET
fbem-21447	94	9	impact	impact	NOUN
fbem-21447	94	10	of	of	ADP
fbem-21447	94	11	advertising	advertising	NOUN
fbem-21447	94	12	on	on	ADP
fbem-21447	94	13	consumers	consumer	NOUN
fbem-21447	94	14	'	'	PART
fbem-21447	94	15	online	online	ADJ
fbem-21447	94	16	purchasing	purchase	VERB
fbem-21447	94	17	behavior	behavior	NOUN
fbem-21447	94	18	in	in	ADP
fbem-21447	94	19	hanoi	hanoi	PROPN
fbem-21447	94	20	city	city	PROPN
fbem-21447	94	21	,	,	PUNCT
fbem-21447	94	22	this	this	DET
fbem-21447	94	23	study	study	NOUN
fbem-21447	94	24	employs	employ	VERB
fbem-21447	94	25	a	a	DET
fbem-21447	94	26	mixed	mix	VERB
fbem-21447	94	27	-	-	PUNCT
fbem-21447	94	28	method	method	NOUN
fbem-21447	94	29	approach	approach	NOUN
fbem-21447	94	30	that	that	PRON
fbem-21447	94	31	integrates	integrate	VERB
fbem-21447	94	32	document	document	NOUN
fbem-21447	94	33	research	research	NOUN
fbem-21447	94	34	with	with	ADP
fbem-21447	94	35	a	a	DET
fbem-21447	94	36	survey	survey	NOUN
fbem-21447	94	37	.	.	PUNCT
fbem-21447	95	1	by	by	ADP
fbem-21447	95	2	integrating	integrate	VERB
fbem-21447	95	3	these	these	DET
fbem-21447	95	4	two	two	NUM
fbem-21447	95	5	research	research	NOUN
fbem-21447	95	6	methods	method	NOUN
fbem-21447	95	7	,	,	PUNCT
fbem-21447	95	8	a	a	DET
fbem-21447	95	9	holistic	holistic	ADJ
fbem-21447	95	10	and	and	CCONJ
fbem-21447	95	11	thorough	thorough	ADJ
fbem-21447	95	12	comprehension	comprehension	NOUN
fbem-21447	95	13	of	of	ADP
fbem-21447	95	14	the	the	DET
fbem-21447	95	15	subject	subject	NOUN
fbem-21447	95	16	matter	matter	NOUN
fbem-21447	95	17	can	can	AUX
fbem-21447	95	18	be	be	AUX
fbem-21447	95	19	achieved	achieve	VERB
fbem-21447	95	20	.	.	PUNCT
fbem-21447	96	1	after	after	ADP
fbem-21447	96	2	comprehensive	comprehensive	ADJ
fbem-21447	96	3	analysis	analysis	NOUN
fbem-21447	96	4	and	and	CCONJ
fbem-21447	96	5	rigorous	rigorous	ADJ
fbem-21447	96	6	testing	testing	NOUN
fbem-21447	96	7	,	,	PUNCT
fbem-21447	96	8	the	the	DET
fbem-21447	96	9	following	follow	VERB
fbem-21447	96	10	conclusions	conclusion	NOUN
fbem-21447	96	11	are	be	AUX
fbem-21447	96	12	drawn	draw	VERB
fbem-21447	96	13	:	:	PUNCT
fbem-21447	96	14	(	(	PUNCT
fbem-21447	96	15	1	1	X
fbem-21447	96	16	)	)	PUNCT
fbem-21447	96	17	advertising	advertising	NOUN
fbem-21447	96	18	content	content	NOUN
fbem-21447	96	19	and	and	CCONJ
fbem-21447	96	20	consumer	consumer	NOUN
fbem-21447	96	21	emotions	emotion	NOUN
fbem-21447	96	22	has	have	VERB
fbem-21447	96	23	a	a	DET
fbem-21447	96	24	positive	positive	ADJ
fbem-21447	96	25	impact	impact	NOUN
fbem-21447	96	26	on	on	ADP
fbem-21447	96	27	consumer	consumer	NOUN
fbem-21447	96	28	online	online	ADJ
fbem-21447	96	29	purchasing	purchase	VERB
fbem-21447	96	30	behavior	behavior	NOUN
fbem-21447	96	31	.	.	PUNCT
fbem-21447	97	1	by	by	ADP
fbem-21447	97	2	employing	employ	VERB
fbem-21447	97	3	information	information	NOUN
fbem-21447	97	4	and	and	CCONJ
fbem-21447	97	5	entertainment	entertainment	NOUN
fbem-21447	97	6	content	content	NOUN
fbem-21447	97	7	,	,	PUNCT
fbem-21447	97	8	advertisers	advertiser	NOUN
fbem-21447	97	9	can	can	AUX
fbem-21447	97	10	effectively	effectively	ADV
fbem-21447	97	11	communicate	communicate	VERB
fbem-21447	97	12	essential	essential	ADJ
fbem-21447	97	13	details	detail	NOUN
fbem-21447	97	14	to	to	ADP
fbem-21447	97	15	potential	potential	ADJ
fbem-21447	97	16	customers	customer	NOUN
fbem-21447	97	17	,	,	PUNCT
fbem-21447	97	18	ensuring	ensure	VERB
fbem-21447	97	19	they	they	PRON
fbem-21447	97	20	have	have	VERB
fbem-21447	97	21	a	a	DET
fbem-21447	97	22	clear	clear	ADJ
fbem-21447	97	23	understanding	understanding	NOUN
fbem-21447	97	24	of	of	ADP
fbem-21447	97	25	the	the	DET
fbem-21447	97	26	product	product	NOUN
fbem-21447	97	27	's	's	PART
fbem-21447	97	28	basic	basic	ADJ
fbem-21447	97	29	functions	function	NOUN
fbem-21447	97	30	and	and	CCONJ
fbem-21447	97	31	attributes	attribute	NOUN
fbem-21447	97	32	.	.	PUNCT
fbem-21447	98	1	besides	besides	ADV
fbem-21447	98	2	,	,	PUNCT
fbem-21447	98	3	entertainment	entertainment	NOUN
fbem-21447	98	4	in	in	ADP
fbem-21447	98	5	advertising	advertising	NOUN
fbem-21447	98	6	content	content	NOUN
fbem-21447	98	7	will	will	AUX
fbem-21447	98	8	attract	attract	VERB
fbem-21447	98	9	more	more	ADJ
fbem-21447	98	10	viewers	viewer	NOUN
fbem-21447	98	11	and	and	CCONJ
fbem-21447	98	12	bring	bring	VERB
fbem-21447	98	13	them	they	PRON
fbem-21447	98	14	positive	positive	ADJ
fbem-21447	98	15	emotions	emotion	NOUN
fbem-21447	98	16	.	.	PUNCT
fbem-21447	99	1	during	during	ADP
fbem-21447	99	2	the	the	DET
fbem-21447	99	3	process	process	NOUN
fbem-21447	99	4	of	of	ADP
fbem-21447	99	5	selecting	select	VERB
fbem-21447	99	6	and	and	CCONJ
fbem-21447	99	7	purchasing	purchase	VERB
fbem-21447	99	8	a	a	DET
fbem-21447	99	9	product	product	NOUN
fbem-21447	99	10	,	,	PUNCT
fbem-21447	99	11	it	it	PRON
fbem-21447	99	12	serves	serve	VERB
fbem-21447	99	13	as	as	ADP
fbem-21447	99	14	a	a	DET
fbem-21447	99	15	convenient	convenient	ADJ
fbem-21447	99	16	and	and	CCONJ
fbem-21447	99	17	effective	effective	ADJ
fbem-21447	99	18	method	method	NOUN
fbem-21447	99	19	for	for	SCONJ
fbem-21447	99	20	consumers	consumer	NOUN
fbem-21447	99	21	to	to	PART
fbem-21447	99	22	swiftly	swiftly	ADV
fbem-21447	99	23	acquire	acquire	VERB
fbem-21447	99	24	the	the	DET
fbem-21447	99	25	necessary	necessary	ADJ
fbem-21447	99	26	information	information	NOUN
fbem-21447	99	27	.	.	PUNCT
fbem-21447	100	1	this	this	PRON
fbem-21447	100	2	allows	allow	VERB
fbem-21447	100	3	them	they	PRON
fbem-21447	100	4	to	to	PART
fbem-21447	100	5	make	make	VERB
fbem-21447	100	6	informed	informed	ADJ
fbem-21447	100	7	decisions	decision	NOUN
fbem-21447	100	8	and	and	CCONJ
fbem-21447	100	9	streamline	streamline	VERB
fbem-21447	100	10	their	their	PRON
fbem-21447	100	11	decision	decision	NOUN
fbem-21447	100	12	-	-	PUNCT
fbem-21447	100	13	making	make	VERB
fbem-21447	100	14	process	process	NOUN
fbem-21447	100	15	.	.	PUNCT
fbem-21447	101	1	consequently	consequently	ADV
fbem-21447	101	2	,	,	PUNCT
fbem-21447	101	3	incorporating	incorporate	VERB
fbem-21447	101	4	information	information	NOUN
fbem-21447	101	5	and	and	CCONJ
fbem-21447	101	6	entertainment	entertainment	NOUN
fbem-21447	101	7	content	content	NOUN
fbem-21447	101	8	in	in	ADP
fbem-21447	101	9	advertisements	advertisement	NOUN
fbem-21447	101	10	is	be	AUX
fbem-21447	101	11	more	more	ADV
fbem-21447	101	12	likely	likely	ADJ
fbem-21447	101	13	to	to	PART
fbem-21447	101	14	leave	leave	VERB
fbem-21447	101	15	a	a	DET
fbem-21447	101	16	lasting	last	VERB
fbem-21447	101	17	impression	impression	NOUN
fbem-21447	101	18	on	on	ADP
fbem-21447	101	19	consumers	consumer	NOUN
fbem-21447	101	20	,	,	PUNCT
fbem-21447	101	21	thereby	thereby	ADV
fbem-21447	101	22	stimulating	stimulate	VERB
fbem-21447	101	23	their	their	PRON
fbem-21447	101	24	desire	desire	NOUN
fbem-21447	101	25	to	to	PART
fbem-21447	101	26	make	make	VERB
fbem-21447	101	27	online	online	ADJ
fbem-21447	101	28	purchases	purchase	NOUN
fbem-21447	101	29	.	.	PUNCT
fbem-21447	102	1	as	as	ADP
fbem-21447	102	2	for	for	ADP
fbem-21447	102	3	irritation	irritation	NOUN
fbem-21447	102	4	content	content	NOUN
fbem-21447	102	5	in	in	ADP
fbem-21447	102	6	advertising	advertising	NOUN
fbem-21447	102	7	,	,	PUNCT
fbem-21447	102	8	it	it	PRON
fbem-21447	102	9	can	can	AUX
fbem-21447	102	10	easily	easily	ADV
fbem-21447	102	11	cause	cause	VERB
fbem-21447	102	12	negative	negative	ADJ
fbem-21447	102	13	emotions	emotion	NOUN
fbem-21447	102	14	in	in	ADP
fbem-21447	102	15	viewers	viewer	NOUN
fbem-21447	102	16	,	,	PUNCT
fbem-21447	102	17	thereby	thereby	ADV
fbem-21447	102	18	affecting	affect	VERB
fbem-21447	102	19	the	the	DET
fbem-21447	102	20	ability	ability	NOUN
fbem-21447	102	21	to	to	PART
fbem-21447	102	22	absorb	absorb	VERB
fbem-21447	102	23	information	information	NOUN
fbem-21447	102	24	as	as	ADV
fbem-21447	102	25	well	well	ADV
fbem-21447	102	26	as	as	ADP
fbem-21447	102	27	the	the	DET
fbem-21447	102	28	need	need	NOUN
fbem-21447	102	29	to	to	PART
fbem-21447	102	30	learn	learn	VERB
fbem-21447	102	31	about	about	ADP
fbem-21447	102	32	the	the	DET
fbem-21447	102	33	product	product	NOUN
fbem-21447	102	34	in	in	ADP
fbem-21447	102	35	the	the	DET
fbem-21447	102	36	advertisement	advertisement	NOUN
fbem-21447	102	37	.	.	PUNCT
fbem-21447	103	1	according	accord	VERB
fbem-21447	103	2	to	to	ADP
fbem-21447	103	3	the	the	DET
fbem-21447	103	4	verification	verification	NOUN
fbem-21447	103	5	results	result	NOUN
fbem-21447	103	6	of	of	ADP
fbem-21447	103	7	hypothesis	hypothesis	NOUN
fbem-21447	103	8	h2	h2	NOUN
fbem-21447	103	9	,	,	PUNCT
fbem-21447	103	10	from	from	ADP
fbem-21447	103	11	an	an	DET
fbem-21447	103	12	emotional	emotional	ADJ
fbem-21447	103	13	standpoint	standpoint	NOUN
fbem-21447	103	14	,	,	PUNCT
fbem-21447	103	15	advertising	advertising	NOUN
fbem-21447	103	16	content	content	NOUN
fbem-21447	103	17	primarily	primarily	ADV
fbem-21447	103	18	taps	tap	VERB
fbem-21447	103	19	into	into	ADP
fbem-21447	103	20	consumer	consumer	NOUN
fbem-21447	103	21	emotions	emotion	NOUN
fbem-21447	103	22	by	by	ADP
fbem-21447	103	23	evoking	evoke	VERB
fbem-21447	103	24	feelings	feeling	NOUN
fbem-21447	103	25	of	of	ADP
fbem-21447	103	26	joy	joy	NOUN
fbem-21447	103	27	,	,	PUNCT
fbem-21447	103	28	happiness	happiness	NOUN
fbem-21447	103	29	,	,	PUNCT
fbem-21447	103	30	curiosity	curiosity	NOUN
fbem-21447	103	31	,	,	PUNCT
fbem-21447	103	32	are	be	AUX
fbem-21447	103	33	commonly	commonly	ADV
fbem-21447	103	34	referred	refer	VERB
fbem-21447	103	35	to	to	ADP
fbem-21447	103	36	as	as	ADP
fbem-21447	103	37	positive	positive	ADJ
fbem-21447	103	38	emotions	emotion	NOUN
fbem-21447	103	39	.	.	PUNCT
fbem-21447	104	1	by	by	ADP
fbem-21447	104	2	leveraging	leverage	VERB
fbem-21447	104	3	these	these	DET
fbem-21447	104	4	positive	positive	ADJ
fbem-21447	104	5	emotions	emotion	NOUN
fbem-21447	104	6	,	,	PUNCT
fbem-21447	104	7	advertisers	advertiser	NOUN
fbem-21447	104	8	can	can	AUX
fbem-21447	104	9	effectively	effectively	ADV
fbem-21447	104	10	shape	shape	VERB
fbem-21447	104	11	and	and	CCONJ
fbem-21447	104	12	influence	influence	NOUN
fbem-21447	104	13	consumers	consumer	NOUN
fbem-21447	104	14	'	'	PART
fbem-21447	104	15	purchasing	purchasing	NOUN
fbem-21447	104	16	desires	desire	NOUN
fbem-21447	104	17	.	.	PUNCT
fbem-21447	105	1	this	this	DET
fbem-21447	105	2	emotional	emotional	ADJ
fbem-21447	105	3	connection	connection	NOUN
fbem-21447	105	4	serves	serve	VERB
fbem-21447	105	5	as	as	ADP
fbem-21447	105	6	a	a	DET
fbem-21447	105	7	powerful	powerful	ADJ
fbem-21447	105	8	tool	tool	NOUN
fbem-21447	105	9	in	in	ADP
fbem-21447	105	10	guiding	guide	VERB
fbem-21447	105	11	consumer	consumer	NOUN
fbem-21447	105	12	behavior	behavior	NOUN
fbem-21447	105	13	and	and	CCONJ
fbem-21447	105	14	motivating	motivate	VERB
fbem-21447	105	15	them	they	PRON
fbem-21447	105	16	to	to	PART
fbem-21447	105	17	fulfill	fulfill	VERB
fbem-21447	105	18	their	their	PRON
fbem-21447	105	19	needs	need	NOUN
fbem-21447	105	20	through	through	ADP
fbem-21447	105	21	purchasing	purchase	VERB
fbem-21447	105	22	the	the	DET
fbem-21447	105	23	advertised	advertised	ADJ
fbem-21447	105	24	product	product	NOUN
fbem-21447	105	25	.	.	PUNCT
fbem-21447	106	1	by	by	ADP
fbem-21447	106	2	doing	do	VERB
fbem-21447	106	3	so	so	ADV
fbem-21447	106	4	,	,	PUNCT
fbem-21447	106	5	it	it	PRON
fbem-21447	106	6	can	can	AUX
fbem-21447	106	7	successfully	successfully	ADV
fbem-21447	106	8	evoke	evoke	VERB
fbem-21447	106	9	emotional	emotional	ADJ
fbem-21447	106	10	resonance	resonance	NOUN
fbem-21447	106	11	among	among	ADP
fbem-21447	106	12	consumers	consumer	NOUN
fbem-21447	106	13	,	,	PUNCT
fbem-21447	106	14	leading	lead	VERB
fbem-21447	106	15	to	to	ADP
fbem-21447	106	16	increased	increase	VERB
fbem-21447	106	17	brand	brand	NOUN
fbem-21447	106	18	and	and	CCONJ
fbem-21447	106	19	product	product	NOUN
fbem-21447	106	20	recognition	recognition	NOUN
fbem-21447	106	21	and	and	CCONJ
fbem-21447	106	22	preference	preference	NOUN
fbem-21447	106	23	.	.	PUNCT
fbem-21447	107	1	(	(	PUNCT
fbem-21447	107	2	2	2	X
fbem-21447	107	3	)	)	PUNCT
fbem-21447	107	4	consumer	consumer	NOUN
fbem-21447	107	5	emotions	emotion	NOUN
fbem-21447	107	6	have	have	VERB
fbem-21447	107	7	a	a	DET
fbem-21447	107	8	mediating	mediate	VERB
fbem-21447	107	9	impact	impact	NOUN
fbem-21447	107	10	between	between	ADP
fbem-21447	107	11	advertising	advertising	NOUN
fbem-21447	107	12	content	content	NOUN
fbem-21447	107	13	and	and	CCONJ
fbem-21447	107	14	consumer	consumer	NOUN
fbem-21447	107	15	online	online	ADJ
fbem-21447	107	16	purchasing	purchasing	NOUN
fbem-21447	107	17	behaviors	behavior	NOUN
fbem-21447	107	18	.	.	PUNCT
fbem-21447	108	1	the	the	DET
fbem-21447	108	2	results	result	NOUN
fbem-21447	108	3	of	of	ADP
fbem-21447	108	4	testing	test	VERB
fbem-21447	108	5	hypothesis	hypothesis	NOUN
fbem-21447	108	6	h3	h3	NOUN
fbem-21447	108	7	show	show	VERB
fbem-21447	108	8	that	that	SCONJ
fbem-21447	108	9	consumer	consumer	NOUN
fbem-21447	108	10	emotions	emotion	NOUN
fbem-21447	108	11	have	have	VERB
fbem-21447	108	12	an	an	DET
fbem-21447	108	13	intermediate	intermediate	ADJ
fbem-21447	108	14	effect	effect	NOUN
fbem-21447	108	15	between	between	ADP
fbem-21447	108	16	advertising	advertising	NOUN
fbem-21447	108	17	content	content	NOUN
fbem-21447	108	18	and	and	CCONJ
fbem-21447	108	19	consumer	consumer	NOUN
fbem-21447	108	20	online	online	ADJ
fbem-21447	108	21	purchasing	purchase	VERB
fbem-21447	108	22	behavior	behavior	NOUN
fbem-21447	108	23	.	.	PUNCT
fbem-21447	109	1	the	the	DET
fbem-21447	109	2	significance	significance	NOUN
fbem-21447	109	3	of	of	ADP
fbem-21447	109	4	evoking	evoke	VERB
fbem-21447	109	5	positive	positive	ADJ
fbem-21447	109	6	emotions	emotion	NOUN
fbem-21447	109	7	in	in	ADP
fbem-21447	109	8	consumer	consumer	NOUN
fbem-21447	109	9	becomes	become	VERB
fbem-21447	109	10	evident	evident	ADJ
fbem-21447	109	11	through	through	ADP
fbem-21447	109	12	this	this	DET
fbem-21447	109	13	outcome	outcome	NOUN
fbem-21447	109	14	,	,	PUNCT
fbem-21447	109	15	emphasizing	emphasize	VERB
fbem-21447	109	16	the	the	DET
fbem-21447	109	17	crucial	crucial	ADJ
fbem-21447	109	18	role	role	NOUN
fbem-21447	109	19	it	it	PRON
fbem-21447	109	20	plays	play	VERB
fbem-21447	109	21	in	in	ADP
fbem-21447	109	22	crafting	craft	VERB
fbem-21447	109	23	effective	effective	ADJ
fbem-21447	109	24	advertising	advertising	NOUN
fbem-21447	109	25	content	content	NOUN
fbem-21447	109	26	.	.	PUNCT
fbem-21447	110	1	by	by	ADP
fbem-21447	110	2	tapping	tap	VERB
fbem-21447	110	3	into	into	ADP
fbem-21447	110	4	positive	positive	ADJ
fbem-21447	110	5	emotions	emotion	NOUN
fbem-21447	110	6	,	,	PUNCT
fbem-21447	110	7	advertisers	advertiser	NOUN
fbem-21447	110	8	can	can	AUX
fbem-21447	110	9	establish	establish	VERB
fbem-21447	110	10	a	a	DET
fbem-21447	110	11	strong	strong	ADJ
fbem-21447	110	12	connection	connection	NOUN
fbem-21447	110	13	with	with	ADP
fbem-21447	110	14	consumers	consumer	NOUN
fbem-21447	110	15	,	,	PUNCT
fbem-21447	110	16	fostering	foster	VERB
fbem-21447	110	17	a	a	DET
fbem-21447	110	18	favorable	favorable	ADJ
fbem-21447	110	19	response	response	NOUN
fbem-21447	110	20	towards	towards	ADP
fbem-21447	110	21	the	the	DET
fbem-21447	110	22	content	content	NOUN
fbem-21447	110	23	.	.	PUNCT
fbem-21447	111	1	this	this	DET
fbem-21447	111	2	finding	finding	NOUN
fbem-21447	111	3	underscores	underscore	VERB
fbem-21447	111	4	the	the	DET
fbem-21447	111	5	importance	importance	NOUN
fbem-21447	111	6	of	of	ADP
fbem-21447	111	7	creating	create	VERB
fbem-21447	111	8	advertising	advertising	NOUN
fbem-21447	111	9	materials	material	NOUN
fbem-21447	111	10	that	that	PRON
fbem-21447	111	11	elicit	elicit	VERB
fbem-21447	111	12	positive	positive	ADJ
fbem-21447	111	13	emotions	emotion	NOUN
fbem-21447	111	14	,	,	PUNCT
fbem-21447	111	15	as	as	SCONJ
fbem-21447	111	16	it	it	PRON
fbem-21447	111	17	can	can	AUX
fbem-21447	111	18	greatly	greatly	ADV
fbem-21447	111	19	influence	influence	VERB
fbem-21447	111	20	consumer	consumer	NOUN
fbem-21447	111	21	perception	perception	NOUN
fbem-21447	111	22	and	and	CCONJ
fbem-21447	111	23	ultimately	ultimately	ADV
fbem-21447	111	24	drive	drive	VERB
fbem-21447	111	25	desired	desire	VERB
fbem-21447	111	26	outcomes	outcome	NOUN
fbem-21447	111	27	.	.	PUNCT
fbem-21447	112	1	the	the	DET
fbem-21447	112	2	emotions	emotion	NOUN
fbem-21447	112	3	that	that	PRON
fbem-21447	112	4	consumers	consumer	NOUN
fbem-21447	112	5	gain	gain	VERB
fbem-21447	112	6	after	after	ADP
fbem-21447	112	7	viewing	view	VERB
fbem-21447	112	8	an	an	DET
fbem-21447	112	9	advertisement	advertisement	NOUN
fbem-21447	112	10	will	will	AUX
fbem-21447	112	11	influence	influence	VERB
fbem-21447	112	12	and	and	CCONJ
fbem-21447	112	13	even	even	ADV
fbem-21447	112	14	determine	determine	VERB
fbem-21447	112	15	their	their	PRON
fbem-21447	112	16	intention	intention	NOUN
fbem-21447	112	17	and	and	CCONJ
fbem-21447	112	18	next	next	ADJ
fbem-21447	112	19	purchase	purchase	NOUN
fbem-21447	112	20	decision	decision	NOUN
fbem-21447	112	21	.	.	PUNCT
fbem-21447	113	1	references	reference	NOUN
fbem-21447	113	2	[	[	X
fbem-21447	113	3	1	1	NUM
fbem-21447	113	4	]	]	PUNCT
fbem-21447	113	5	fink	fink	PROPN
fbem-21447	113	6	,	,	PUNCT
fbem-21447	113	7	koller	koller	PROPN
fbem-21447	113	8	,	,	PUNCT
fbem-21447	113	9	gartner	gartner	PROPN
fbem-21447	113	10	.	.	PUNCT
fbem-21447	114	1	effective	effective	ADJ
fbem-21447	114	2	entrepreneurial	entrepreneurial	ADJ
fbem-21447	114	3	marketing	marketing	NOUN
fbem-21447	114	4	on	on	ADP
fbem-21447	114	5	facebook	facebook	PROPN
fbem-21447	114	6	a	a	DET
fbem-21447	114	7	longitudinal	longitudinal	ADJ
fbem-21447	114	8	study	study	NOUN
fbem-21447	114	9	.	.	PUNCT
fbem-21447	115	1	journal	journal	PROPN
fbem-21447	115	2	of	of	ADP
fbem-21447	115	3	business	business	NOUN
fbem-21447	115	4	research	research	NOUN
fbem-21447	115	5	.	.	PUNCT
fbem-21447	116	1	2020	2020	NUM
fbem-21447	116	2	,	,	PUNCT
fbem-21447	116	3	vol	vol	NOUN
fbem-21447	116	4	.	.	NOUN
fbem-21447	116	5	113	113	NUM
fbem-21447	116	6	,	,	PUNCT
fbem-21447	116	7	p.	p.	NOUN
fbem-21447	116	8	149	149	NUM
fbem-21447	116	9	-	-	SYM
fbem-21447	116	10	157	157	NUM
fbem-21447	116	11	.	.	PUNCT
fbem-21447	117	1	274	274	NUM
fbem-21447	117	2	[	[	SYM
fbem-21447	117	3	2	2	NUM
fbem-21447	117	4	]	]	PUNCT
fbem-21447	117	5	alalwan	alalwan	NOUN
fbem-21447	117	6	,	,	PUNCT
fbem-21447	117	7	rana	rana	PROPN
fbem-21447	117	8	,	,	PUNCT
fbem-21447	117	9	dwivedi	dwivedi	PROPN
fbem-21447	117	10	,	,	PUNCT
fbem-21447	117	11	algharabat	algharabat	PROPN
fbem-21447	117	12	r.	r.	PROPN
fbem-21447	117	13	social	social	ADJ
fbem-21447	117	14	media	medium	NOUN
fbem-21447	117	15	in	in	ADP
fbem-21447	117	16	marketing	marketing	NOUN
fbem-21447	117	17	:	:	PUNCT
fbem-21447	117	18	a	a	DET
fbem-21447	117	19	review	review	NOUN
fbem-21447	117	20	and	and	CCONJ
fbem-21447	117	21	analysis	analysis	NOUN
fbem-21447	117	22	of	of	ADP
fbem-21447	117	23	the	the	DET
fbem-21447	117	24	existing	exist	VERB
fbem-21447	117	25	literature	literature	NOUN
fbem-21447	117	26	.	.	PUNCT
fbem-21447	118	1	telematics	telematic	NOUN
fbem-21447	118	2	and	and	CCONJ
fbem-21447	118	3	informatics	informatic	NOUN
fbem-21447	118	4	.	.	PUNCT
fbem-21447	119	1	2017	2017	NUM
fbem-21447	119	2	,	,	PUNCT
fbem-21447	119	3	vol	vol	NOUN
fbem-21447	119	4	.	.	PUNCT
fbem-21447	120	1	34	34	NUM
fbem-21447	120	2	(	(	PUNCT
fbem-21447	120	3	no	no	INTJ
fbem-21447	120	4	.	.	NOUN
fbem-21447	120	5	7	7	NUM
fbem-21447	120	6	)	)	PUNCT
fbem-21447	120	7	,	,	PUNCT
fbem-21447	120	8	p.11771190	p.11771190	NOUN
fbem-21447	120	9	.	.	PUNCT
fbem-21447	121	1	[	[	X
fbem-21447	121	2	3	3	NUM
fbem-21447	121	3	]	]	X
fbem-21447	121	4	ducoffe	ducoffe	ADJ
fbem-21447	121	5	.	.	PUNCT
fbem-21447	122	1	how	how	SCONJ
fbem-21447	122	2	consumers	consumer	NOUN
fbem-21447	122	3	assess	assess	VERB
fbem-21447	122	4	the	the	DET
fbem-21447	122	5	value	value	NOUN
fbem-21447	122	6	of	of	ADP
fbem-21447	122	7	advertising	advertising	NOUN
fbem-21447	122	8	.	.	PUNCT
fbem-21447	123	1	journal	journal	PROPN
fbem-21447	123	2	of	of	ADP
fbem-21447	123	3	current	current	ADJ
fbem-21447	123	4	issues	issue	NOUN
fbem-21447	123	5	&	&	CCONJ
fbem-21447	123	6	research	research	NOUN
fbem-21447	123	7	in	in	ADP
fbem-21447	123	8	advertising	advertising	NOUN
fbem-21447	123	9	.	.	PUNCT
fbem-21447	124	1	1995	1995	NUM
fbem-21447	124	2	,	,	PUNCT
fbem-21447	124	3	vol	vol	NOUN
fbem-21447	124	4	.	.	PROPN
fbem-21447	124	5	17	17	NUM
fbem-21447	124	6	,	,	PUNCT
fbem-21447	124	7	p.	p.	NOUN
fbem-21447	124	8	1	1	NUM
fbem-21447	124	9	-	-	SYM
fbem-21447	124	10	18	18	NUM
fbem-21447	124	11	.	.	PUNCT
fbem-21447	125	1	[	[	X
fbem-21447	125	2	4	4	NUM
fbem-21447	125	3	]	]	X
fbem-21447	125	4	ducoffe	ducoffe	ADJ
fbem-21447	125	5	.	.	PUNCT
fbem-21447	125	6	advertising	advertising	NOUN
fbem-21447	125	7	value	value	NOUN
fbem-21447	125	8	and	and	CCONJ
fbem-21447	125	9	advertising	advertising	NOUN
fbem-21447	125	10	on	on	ADP
fbem-21447	125	11	the	the	DET
fbem-21447	125	12	web	web	NOUN
fbem-21447	125	13	.	.	PROPN
fbem-21447	125	14	journal	journal	PROPN
fbem-21447	125	15	of	of	ADP
fbem-21447	125	16	advertising	advertising	NOUN
fbem-21447	125	17	research	research	NOUN
fbem-21447	125	18	.	.	PUNCT
fbem-21447	126	1	1996	1996	NUM
fbem-21447	126	2	,	,	PUNCT
fbem-21447	126	3	vol	vol	NOUN
fbem-21447	126	4	.	.	PROPN
fbem-21447	127	1	36	36	NUM
fbem-21447	127	2	(	(	PUNCT
fbem-21447	127	3	no	no	INTJ
fbem-21447	127	4	.	.	NOUN
fbem-21447	127	5	5	5	NUM
fbem-21447	127	6	)	)	PUNCT
fbem-21447	127	7	,	,	PUNCT
fbem-21447	127	8	p.21	p.21	NOUN
fbem-21447	127	9	-	-	PUNCT
fbem-21447	127	10	35	35	NUM
fbem-21447	127	11	.	.	PUNCT
fbem-21447	128	1	[	[	X
fbem-21447	128	2	5	5	NUM
fbem-21447	128	3	]	]	X
fbem-21447	128	4	mehrabian	mehrabian	X
fbem-21447	128	5	,	,	PUNCT
fbem-21447	128	6	russell	russell	PROPN
fbem-21447	128	7	.	.	PUNCT
fbem-21447	129	1	an	an	DET
fbem-21447	129	2	approach	approach	NOUN
fbem-21447	129	3	to	to	ADP
fbem-21447	129	4	environmental	environmental	ADJ
fbem-21447	129	5	psychology	psychology	NOUN
fbem-21447	129	6	.	.	PUNCT
fbem-21447	130	1	cambridge	cambridge	PROPN
fbem-21447	130	2	,	,	PUNCT
fbem-21447	130	3	massachusetts	massachusetts	PROPN
fbem-21447	130	4	:	:	PUNCT
fbem-21447	130	5	the	the	DET
fbem-21447	130	6	mit	mit	PROPN
fbem-21447	130	7	press	press	NOUN
fbem-21447	130	8	,	,	PUNCT
fbem-21447	130	9	1974	1974	NUM
fbem-21447	130	10	.	.	PUNCT
fbem-21447	131	1	[	[	X
fbem-21447	131	2	6	6	NUM
fbem-21447	131	3	]	]	X
fbem-21447	131	4	izard	izard	PROPN
fbem-21447	131	5	ce	ce	PROPN
fbem-21447	131	6	.	.	PROPN
fbem-21447	131	7	human	human	ADJ
fbem-21447	131	8	emotions	emotion	NOUN
fbem-21447	131	9	.	.	PUNCT
fbem-21447	132	1	springer	springer	NOUN
fbem-21447	132	2	science	science	PROPN
fbem-21447	132	3	&	&	CCONJ
fbem-21447	132	4	business	business	NOUN
fbem-21447	132	5	media	medium	NOUN
fbem-21447	132	6	,	,	PUNCT
fbem-21447	132	7	1977	1977	NUM
fbem-21447	132	8	.	.	PUNCT
fbem-21447	133	1	[	[	X
fbem-21447	133	2	7	7	NUM
fbem-21447	133	3	]	]	X
fbem-21447	133	4	watson	watson	NOUN
fbem-21447	133	5	,	,	PUNCT
fbem-21447	133	6	tellegen	tellegen	NOUN
fbem-21447	133	7	.	.	PUNCT
fbem-21447	134	1	toward	toward	ADP
fbem-21447	134	2	a	a	DET
fbem-21447	134	3	consensual	consensual	ADJ
fbem-21447	134	4	structure	structure	NOUN
fbem-21447	134	5	of	of	ADP
fbem-21447	134	6	mood	mood	NOUN
fbem-21447	134	7	.	.	PUNCT
fbem-21447	135	1	psychological	psychological	ADJ
fbem-21447	135	2	bulletin	bulletin	NOUN
fbem-21447	135	3	.	.	PUNCT
fbem-21447	136	1	1985	1985	NUM
fbem-21447	136	2	,	,	PUNCT
fbem-21447	136	3	vol	vol	NOUN
fbem-21447	136	4	.	.	PROPN
fbem-21447	137	1	98	98	NUM
fbem-21447	137	2	(	(	PUNCT
fbem-21447	137	3	no	no	NOUN
fbem-21447	137	4	.	.	NOUN
fbem-21447	137	5	2	2	NUM
fbem-21447	137	6	)	)	PUNCT
fbem-21447	137	7	,	,	PUNCT
fbem-21447	138	1	p.	p.	NOUN
fbem-21447	138	2	219	219	NUM
fbem-21447	138	3	-	-	SYM
fbem-21447	138	4	235	235	NUM
fbem-21447	138	5	.	.	PUNCT
fbem-21447	139	1	[	[	X
fbem-21447	139	2	8	8	NUM
fbem-21447	139	3	]	]	X
fbem-21447	139	4	watson	watson	PROPN
fbem-21447	139	5	,	,	PUNCT
fbem-21447	139	6	clark	clark	PROPN
fbem-21447	139	7	,	,	PUNCT
fbem-21447	139	8	tellegen	tellegen	NOUN
fbem-21447	139	9	.	.	PUNCT
fbem-21447	140	1	development	development	NOUN
fbem-21447	140	2	and	and	CCONJ
fbem-21447	140	3	validation	validation	NOUN
fbem-21447	140	4	of	of	ADP
fbem-21447	140	5	brief	brief	ADJ
fbem-21447	140	6	measures	measure	NOUN
fbem-21447	140	7	of	of	ADP
fbem-21447	140	8	positive	positive	ADJ
fbem-21447	140	9	and	and	CCONJ
fbem-21447	140	10	negative	negative	ADJ
fbem-21447	140	11	affect	affect	NOUN
fbem-21447	140	12	:	:	PUNCT
fbem-21447	140	13	the	the	DET
fbem-21447	140	14	panas	panas	PROPN
fbem-21447	140	15	scales	scale	NOUN
fbem-21447	140	16	.	.	PUNCT
fbem-21447	141	1	joumal	joumal	NOUN
fbem-21447	141	2	of	of	ADP
fbem-21447	141	3	personality	personality	NOUN
fbem-21447	141	4	and	and	CCONJ
fbem-21447	141	5	social	social	ADJ
fbem-21447	141	6	psychology	psychology	NOUN
fbem-21447	141	7	.	.	PUNCT
fbem-21447	142	1	1988	1988	NUM
fbem-21447	142	2	,	,	PUNCT
fbem-21447	142	3	vol	vol	NOUN
fbem-21447	142	4	.	.	PROPN
fbem-21447	143	1	54	54	NUM
fbem-21447	143	2	(	(	PUNCT
fbem-21447	143	3	no	no	NOUN
fbem-21447	143	4	.	.	NOUN
fbem-21447	143	5	6	6	NUM
fbem-21447	143	6	)	)	PUNCT
fbem-21447	143	7	,	,	PUNCT
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fbem-21447	143	10	-	-	SYM
fbem-21447	143	11	1070	1070	NUM
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fbem-21447	144	2	9	9	NUM
fbem-21447	144	3	]	]	PUNCT
fbem-21447	144	4	gültaş	gültaş	NOUN
fbem-21447	144	5	,	,	PUNCT
fbem-21447	144	6	yıldırım	yıldırım	NOUN
fbem-21447	144	7	.	.	PUNCT
fbem-21447	144	8	demographic	demographic	ADJ
fbem-21447	144	9	factors	factor	NOUN
fbem-21447	144	10	affecting	affect	VERB
fbem-21447	144	11	consumer	consumer	NOUN
fbem-21447	144	12	behavior	behavior	NOUN
fbem-21447	144	13	in	in	ADP
fbem-21447	144	14	online	online	ADJ
fbem-21447	144	15	shopping	shopping	NOUN
fbem-21447	144	16	.	.	PUNCT
fbem-21447	145	1	dicle	dicle	PROPN
fbem-21447	145	2	university	university	PROPN
fbem-21447	145	3	faculty	faculty	NOUN
fbem-21447	145	4	of	of	ADP
fbem-21447	145	5	economics	economic	NOUN
fbem-21447	145	6	and	and	CCONJ
fbem-21447	145	7	administrative	administrative	ADJ
fbem-21447	145	8	sciences	sciences	PROPN
fbem-21447	145	9	journal	journal	NOUN
fbem-21447	145	10	.	.	PUNCT
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fbem-21447	146	2	,	,	PUNCT
fbem-21447	146	3	vol	vol	NOUN
fbem-21447	146	4	.	.	PROPN
fbem-21447	146	5	6	6	NUM
fbem-21447	146	6	(	(	PUNCT
fbem-21447	146	7	no	no	NOUN
fbem-21447	146	8	.	.	NOUN
fbem-21447	146	9	10	10	NUM
fbem-21447	146	10	)	)	PUNCT
fbem-21447	146	11	,	,	PUNCT
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fbem-21447	147	2	32	32	NUM
fbem-21447	147	3	-	-	SYM
fbem-21447	147	4	50	50	NUM
fbem-21447	147	5	.	.	PUNCT
fbem-21447	148	1	[	[	X
fbem-21447	148	2	10	10	NUM
fbem-21447	148	3	]	]	X
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fbem-21447	148	5	,	,	PUNCT
fbem-21447	148	6	yao	yao	PROPN
fbem-21447	148	7	,	,	PUNCT
fbem-21447	148	8	dou	dou	PROPN
fbem-21447	148	9	.	.	PROPN
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fbem-21447	148	11	of	of	ADP
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fbem-21447	148	13	commerce	commerce	NOUN
fbem-21447	148	14	factors	factor	NOUN
fbem-21447	148	15	on	on	ADP
fbem-21447	148	16	user	user	NOUN
fbem-21447	148	17	purchase	purchase	NOUN
fbem-21447	148	18	behavior	behavior	NOUN
fbem-21447	148	19	:	:	PUNCT
fbem-21447	148	20	an	an	DET
fbem-21447	148	21	empirical	empirical	ADJ
fbem-21447	148	22	investigation	investigation	NOUN
fbem-21447	148	23	from	from	ADP
fbem-21447	148	24	renren.com	renren.com	X
fbem-21447	148	25	.	.	PUNCT
fbem-21447	149	1	information	information	NOUN
fbem-21447	149	2	management	management	NOUN
fbem-21447	149	3	.	.	PUNCT
fbem-21447	150	1	2015	2015	NUM
fbem-21447	150	2	,	,	PUNCT
fbem-21447	150	3	vol	vol	NOUN
fbem-21447	150	4	.	.	PROPN
fbem-21447	150	5	35	35	NUM
fbem-21447	150	6	,	,	PUNCT
fbem-21447	150	7	p.	p.	NOUN
fbem-21447	150	8	538	538	NUM
fbem-21447	150	9	-	-	SYM
fbem-21447	150	10	550	550	NUM
fbem-21447	150	11	.	.	PUNCT
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fbem-21447	151	2	11	11	NUM
fbem-21447	151	3	]	]	X
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fbem-21447	151	5	,	,	PUNCT
fbem-21447	151	6	vladas	vladas	PROPN
fbem-21447	151	7	,	,	PUNCT
fbem-21447	151	8	noah	noah	PROPN
fbem-21447	151	9	j.	j.	PROPN
fbem-21447	151	10	goldstein	goldstein	PROPN
fbem-21447	151	11	,	,	PUNCT
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fbem-21447	151	13	r.	r.	PROPN
fbem-21447	151	14	mortensen	mortensen	PROPN
fbem-21447	151	15	.	.	PUNCT
fbem-21447	152	1	fear	fear	NOUN
fbem-21447	152	2	and	and	CCONJ
fbem-21447	152	3	loving	love	VERB
fbem-21447	152	4	in	in	ADP
fbem-21447	152	5	las	las	PROPN
fbem-21447	152	6	vegas	vegas	PROPN
fbem-21447	152	7	:	:	PUNCT
fbem-21447	152	8	evolution	evolution	NOUN
fbem-21447	152	9	,	,	PUNCT
fbem-21447	152	10	emotion	emotion	NOUN
fbem-21447	152	11	,	,	PUNCT
fbem-21447	152	12	and	and	CCONJ
fbem-21447	152	13	persuasion	persuasion	NOUN
fbem-21447	152	14	.	.	PUNCT
fbem-21447	153	1	journal	journal	NOUN
fbem-21447	153	2	of	of	ADP
fbem-21447	153	3	marketing	marketing	NOUN
fbem-21447	153	4	research	research	NOUN
fbem-21447	153	5	.	.	PUNCT
fbem-21447	154	1	2009	2009	NUM
fbem-21447	154	2	,	,	PUNCT
fbem-21447	154	3	vol	vol	NOUN
fbem-21447	154	4	.	.	PROPN
fbem-21447	154	5	46	46	NUM
fbem-21447	154	6	,	,	PUNCT
fbem-21447	154	7	p.	p.	NOUN
fbem-21447	154	8	384	384	NUM
fbem-21447	154	9	-	-	SYM
fbem-21447	154	10	395	395	NUM
fbem-21447	154	11	.	.	PUNCT
fbem-21447	155	1	[	[	X
fbem-21447	155	2	12	12	NUM
fbem-21447	155	3	]	]	PUNCT
fbem-21447	155	4	achar	achar	PROPN
fbem-21447	155	5	,	,	PUNCT
fbem-21447	155	6	chethana	chethana	PROPN
fbem-21447	155	7	,	,	PUNCT
fbem-21447	155	8	jane	jane	PROPN
fbem-21447	155	9	so	so	ADV
fbem-21447	155	10	,	,	PUNCT
fbem-21447	155	11	nidhi	nidhi	PROPN
fbem-21447	155	12	agrawal	agrawal	PROPN
fbem-21447	155	13	.	.	PUNCT
fbem-21447	156	1	what	what	PRON
fbem-21447	156	2	we	we	PRON
fbem-21447	156	3	feel	feel	VERB
fbem-21447	156	4	and	and	CCONJ
fbem-21447	156	5	why	why	SCONJ
fbem-21447	156	6	we	we	PRON
fbem-21447	156	7	buy	buy	VERB
fbem-21447	156	8	:	:	PUNCT
fbem-21447	156	9	the	the	DET
fbem-21447	156	10	influence	influence	NOUN
fbem-21447	156	11	of	of	ADP
fbem-21447	156	12	emotions	emotion	NOUN
fbem-21447	156	13	on	on	ADP
fbem-21447	156	14	consumer	consumer	NOUN
fbem-21447	156	15	decision	decision	NOUN
fbem-21447	156	16	-	-	PUNCT
fbem-21447	156	17	making	making	NOUN
fbem-21447	156	18	.	.	PUNCT
fbem-21447	157	1	current	current	ADJ
fbem-21447	157	2	opinion	opinion	NOUN
fbem-21447	157	3	in	in	ADP
fbem-21447	157	4	psychology	psychology	NOUN
fbem-21447	157	5	.	.	PUNCT
fbem-21447	158	1	2016	2016	NUM
fbem-21447	158	2	,	,	PUNCT
fbem-21447	158	3	vol	vol	NOUN
fbem-21447	158	4	.	.	PROPN
fbem-21447	158	5	10	10	NUM
fbem-21447	158	6	,	,	PUNCT
fbem-21447	158	7	p.	p.	NOUN
fbem-21447	158	8	166	166	NUM
fbem-21447	158	9	-	-	SYM
fbem-21447	158	10	170	170	NUM
fbem-21447	158	11	.	.	PUNCT