id	sid	tid	token	lemma	pos
fbem-21464	1	1	frontiers	frontier	NOUN
fbem-21464	1	2	in	in	ADP
fbem-21464	1	3	business	business	NOUN
fbem-21464	1	4	,	,	PUNCT
fbem-21464	1	5	economics	economic	NOUN
fbem-21464	1	6	and	and	CCONJ
fbem-21464	1	7	management	management	NOUN
fbem-21464	1	8	issn	issn	PROPN
fbem-21464	1	9	:	:	PUNCT
fbem-21464	1	10	2766	2766	NUM
fbem-21464	1	11	-	-	PUNCT
fbem-21464	1	12	824x	824x	NUM
fbem-21464	1	13	|	|	ADJ
fbem-21464	1	14	vol	vol	NOUN
fbem-21464	1	15	.	.	PROPN
fbem-21464	1	16	15	15	NUM
fbem-21464	1	17	,	,	PUNCT
fbem-21464	1	18	no	no	INTJ
fbem-21464	1	19	.	.	NOUN
fbem-21464	1	20	1	1	NUM
fbem-21464	1	21	,	,	PUNCT
fbem-21464	1	22	2024	2024	NUM
fbem-21464	1	23	345	345	NUM
fbem-21464	1	24	application	application	NOUN
fbem-21464	1	25	and	and	CCONJ
fbem-21464	1	26	effectiveness	effectiveness	NOUN
fbem-21464	1	27	evaluation	evaluation	NOUN
fbem-21464	1	28	of	of	ADP
fbem-21464	1	29	business	business	NOUN
fbem-21464	1	30	data	datum	NOUN
fbem-21464	1	31	analytics	analytic	NOUN
fbem-21464	1	32	in	in	ADP
fbem-21464	1	33	marketing	marketing	NOUN
fbem-21464	1	34	strategy	strategy	NOUN
fbem-21464	1	35	sixu	sixu	NOUN
fbem-21464	1	36	chen1	chen1	PROPN
fbem-21464	1	37	,	,	PUNCT
fbem-21464	1	38	*	*	PUNCT
fbem-21464	1	39	1the	1the	PROPN
fbem-21464	1	40	national	national	ADJ
fbem-21464	1	41	university	university	PROPN
fbem-21464	1	42	of	of	ADP
fbem-21464	1	43	malaysia	malaysia	PROPN
fbem-21464	1	44	,	,	PUNCT
fbem-21464	1	45	selangor	selangor	PROPN
fbem-21464	1	46	,	,	PUNCT
fbem-21464	1	47	malaysia	malaysia	PROPN
fbem-21464	1	48	*	*	PUNCT
fbem-21464	1	49	corresponding	correspond	VERB
fbem-21464	1	50	author	author	NOUN
fbem-21464	1	51	:	:	PUNCT
fbem-21464	1	52	sixu	sixu	PROPN
fbem-21464	1	53	chen	chen	PROPN
fbem-21464	1	54	(	(	PUNCT
fbem-21464	1	55	email	email	NOUN
fbem-21464	1	56	:	:	PUNCT
fbem-21464	1	57	594364821@qq.com	594364821@qq.com	NUM
fbem-21464	1	58	)	)	PUNCT
fbem-21464	1	59	abstract	abstract	NOUN
fbem-21464	1	60	:	:	PUNCT
fbem-21464	1	61	the	the	DET
fbem-21464	1	62	application	application	NOUN
fbem-21464	1	63	of	of	ADP
fbem-21464	1	64	data	datum	NOUN
fbem-21464	1	65	analytics	analytic	NOUN
fbem-21464	1	66	is	be	AUX
fbem-21464	1	67	becoming	become	VERB
fbem-21464	1	68	increasingly	increasingly	ADV
fbem-21464	1	69	important	important	ADJ
fbem-21464	1	70	in	in	ADP
fbem-21464	1	71	the	the	DET
fbem-21464	1	72	field	field	NOUN
fbem-21464	1	73	of	of	ADP
fbem-21464	1	74	marketing	marketing	NOUN
fbem-21464	1	75	.	.	PUNCT
fbem-21464	2	1	this	this	DET
fbem-21464	2	2	chapter	chapter	NOUN
fbem-21464	2	3	explores	explore	VERB
fbem-21464	2	4	in	in	ADP
fbem-21464	2	5	detail	detail	NOUN
fbem-21464	2	6	the	the	DET
fbem-21464	2	7	application	application	NOUN
fbem-21464	2	8	of	of	ADP
fbem-21464	2	9	data	datum	NOUN
fbem-21464	2	10	analytics	analytic	NOUN
fbem-21464	2	11	in	in	ADP
fbem-21464	2	12	marketing	marketing	NOUN
fbem-21464	2	13	strategy	strategy	NOUN
fbem-21464	2	14	,	,	PUNCT
fbem-21464	2	15	including	include	VERB
fbem-21464	2	16	market	market	NOUN
fbem-21464	2	17	segmentation	segmentation	NOUN
fbem-21464	2	18	,	,	PUNCT
fbem-21464	2	19	consumer	consumer	NOUN
fbem-21464	2	20	behavior	behavior	NOUN
fbem-21464	2	21	analysis	analysis	NOUN
fbem-21464	2	22	,	,	PUNCT
fbem-21464	2	23	competitive	competitive	ADJ
fbem-21464	2	24	analysis	analysis	NOUN
fbem-21464	2	25	,	,	PUNCT
fbem-21464	2	26	and	and	CCONJ
fbem-21464	2	27	market	market	NOUN
fbem-21464	2	28	trend	trend	NOUN
fbem-21464	2	29	forecasting	forecasting	NOUN
fbem-21464	2	30	.	.	PUNCT
fbem-21464	3	1	through	through	ADP
fbem-21464	3	2	descriptive	descriptive	ADJ
fbem-21464	3	3	,	,	PUNCT
fbem-21464	3	4	predictive	predictive	ADJ
fbem-21464	3	5	,	,	PUNCT
fbem-21464	3	6	and	and	CCONJ
fbem-21464	3	7	prescriptive	prescriptive	ADJ
fbem-21464	3	8	analyses	analysis	NOUN
fbem-21464	3	9	,	,	PUNCT
fbem-21464	3	10	companies	company	NOUN
fbem-21464	3	11	are	be	AUX
fbem-21464	3	12	able	able	ADJ
fbem-21464	3	13	to	to	PART
fbem-21464	3	14	gain	gain	VERB
fbem-21464	3	15	a	a	DET
fbem-21464	3	16	deeper	deep	ADJ
fbem-21464	3	17	understanding	understanding	NOUN
fbem-21464	3	18	of	of	ADP
fbem-21464	3	19	the	the	DET
fbem-21464	3	20	current	current	ADJ
fbem-21464	3	21	state	state	NOUN
fbem-21464	3	22	of	of	ADP
fbem-21464	3	23	the	the	DET
fbem-21464	3	24	market	market	NOUN
fbem-21464	3	25	,	,	PUNCT
fbem-21464	3	26	predict	predict	VERB
fbem-21464	3	27	future	future	ADJ
fbem-21464	3	28	trends	trend	NOUN
fbem-21464	3	29	,	,	PUNCT
fbem-21464	3	30	and	and	CCONJ
fbem-21464	3	31	formulate	formulate	VERB
fbem-21464	3	32	a	a	DET
fbem-21464	3	33	course	course	NOUN
fbem-21464	3	34	of	of	ADP
fbem-21464	3	35	action	action	NOUN
fbem-21464	3	36	accordingly	accordingly	ADV
fbem-21464	3	37	.	.	PUNCT
fbem-21464	4	1	the	the	DET
fbem-21464	4	2	chapter	chapter	NOUN
fbem-21464	4	3	also	also	ADV
fbem-21464	4	4	discusses	discuss	VERB
fbem-21464	4	5	various	various	ADJ
fbem-21464	4	6	data	datum	NOUN
fbem-21464	4	7	analytics	analytic	NOUN
fbem-21464	4	8	tools	tool	NOUN
fbem-21464	4	9	and	and	CCONJ
fbem-21464	4	10	software	software	NOUN
fbem-21464	4	11	,	,	PUNCT
fbem-21464	4	12	as	as	ADV
fbem-21464	4	13	well	well	ADV
fbem-21464	4	14	as	as	ADP
fbem-21464	4	15	the	the	DET
fbem-21464	4	16	application	application	NOUN
fbem-21464	4	17	of	of	ADP
fbem-21464	4	18	big	big	ADJ
fbem-21464	4	19	data	datum	NOUN
fbem-21464	4	20	technologies	technology	NOUN
fbem-21464	4	21	in	in	ADP
fbem-21464	4	22	marketing	marketing	NOUN
fbem-21464	4	23	,	,	PUNCT
fbem-21464	4	24	emphasizing	emphasize	VERB
fbem-21464	4	25	the	the	DET
fbem-21464	4	26	importance	importance	NOUN
fbem-21464	4	27	of	of	ADP
fbem-21464	4	28	data	datum	NOUN
fbem-21464	4	29	privacy	privacy	NOUN
fbem-21464	4	30	and	and	CCONJ
fbem-21464	4	31	security	security	NOUN
fbem-21464	4	32	.	.	PUNCT
fbem-21464	5	1	finally	finally	ADV
fbem-21464	5	2	,	,	PUNCT
fbem-21464	5	3	the	the	DET
fbem-21464	5	4	chapter	chapter	NOUN
fbem-21464	5	5	emphasizes	emphasize	VERB
fbem-21464	5	6	the	the	DET
fbem-21464	5	7	importance	importance	NOUN
fbem-21464	5	8	of	of	ADP
fbem-21464	5	9	evaluating	evaluate	VERB
fbem-21464	5	10	the	the	DET
fbem-21464	5	11	effectiveness	effectiveness	NOUN
fbem-21464	5	12	of	of	ADP
fbem-21464	5	13	marketing	marketing	NOUN
fbem-21464	5	14	campaigns	campaign	NOUN
fbem-21464	5	15	,	,	PUNCT
fbem-21464	5	16	including	include	VERB
fbem-21464	5	17	roi	roi	NOUN
fbem-21464	5	18	and	and	CCONJ
fbem-21464	5	19	long	long	ADJ
fbem-21464	5	20	-	-	PUNCT
fbem-21464	5	21	term	term	NOUN
fbem-21464	5	22	effectiveness	effectiveness	NOUN
fbem-21464	5	23	evaluation	evaluation	NOUN
fbem-21464	5	24	,	,	PUNCT
fbem-21464	5	25	as	as	ADV
fbem-21464	5	26	well	well	ADV
fbem-21464	5	27	as	as	ADP
fbem-21464	5	28	how	how	SCONJ
fbem-21464	5	29	to	to	PART
fbem-21464	5	30	combine	combine	VERB
fbem-21464	5	31	quantitative	quantitative	ADJ
fbem-21464	5	32	and	and	CCONJ
fbem-21464	5	33	qualitative	qualitative	ADJ
fbem-21464	5	34	methods	method	NOUN
fbem-21464	5	35	for	for	ADP
fbem-21464	5	36	a	a	DET
fbem-21464	5	37	comprehensive	comprehensive	ADJ
fbem-21464	5	38	evaluation	evaluation	NOUN
fbem-21464	5	39	.	.	PUNCT
fbem-21464	6	1	through	through	ADP
fbem-21464	6	2	these	these	DET
fbem-21464	6	3	methods	method	NOUN
fbem-21464	6	4	,	,	PUNCT
fbem-21464	6	5	organizations	organization	NOUN
fbem-21464	6	6	can	can	AUX
fbem-21464	6	7	allocate	allocate	VERB
fbem-21464	6	8	resources	resource	NOUN
fbem-21464	6	9	more	more	ADV
fbem-21464	6	10	efficiently	efficiently	ADV
fbem-21464	6	11	and	and	CCONJ
fbem-21464	6	12	improve	improve	VERB
fbem-21464	6	13	the	the	DET
fbem-21464	6	14	efficiency	efficiency	NOUN
fbem-21464	6	15	and	and	CCONJ
fbem-21464	6	16	effectiveness	effectiveness	NOUN
fbem-21464	6	17	of	of	ADP
fbem-21464	6	18	marketing	marketing	NOUN
fbem-21464	6	19	campaigns	campaign	NOUN
fbem-21464	6	20	.	.	PUNCT
fbem-21464	7	1	keywords	keyword	NOUN
fbem-21464	7	2	:	:	PUNCT
fbem-21464	7	3	data	datum	NOUN
fbem-21464	7	4	analysis	analysis	NOUN
fbem-21464	7	5	;	;	PUNCT
fbem-21464	7	6	marketing	marketing	NOUN
fbem-21464	7	7	strategy	strategy	NOUN
fbem-21464	7	8	;	;	PUNCT
fbem-21464	7	9	effectiveness	effectiveness	NOUN
fbem-21464	7	10	evaluation	evaluation	NOUN
fbem-21464	7	11	.	.	PUNCT
fbem-21464	8	1	1	1	X
fbem-21464	8	2	.	.	X
fbem-21464	8	3	introduction	introduction	NOUN
fbem-21464	8	4	in	in	ADP
fbem-21464	8	5	today	today	NOUN
fbem-21464	8	6	's	's	PART
fbem-21464	8	7	data	data	NOUN
fbem-21464	8	8	-	-	PUNCT
fbem-21464	8	9	driven	drive	VERB
fbem-21464	8	10	business	business	NOUN
fbem-21464	8	11	environment	environment	NOUN
fbem-21464	8	12	,	,	PUNCT
fbem-21464	8	13	data	datum	NOUN
fbem-21464	8	14	analytics	analytic	NOUN
fbem-21464	8	15	has	have	AUX
fbem-21464	8	16	become	become	VERB
fbem-21464	8	17	an	an	DET
fbem-21464	8	18	important	important	ADJ
fbem-21464	8	19	tool	tool	NOUN
fbem-21464	8	20	for	for	ADP
fbem-21464	8	21	enterprises	enterprise	NOUN
fbem-21464	8	22	to	to	PART
fbem-21464	8	23	obtain	obtain	VERB
fbem-21464	8	24	market	market	NOUN
fbem-21464	8	25	insights	insight	NOUN
fbem-21464	8	26	,	,	PUNCT
fbem-21464	8	27	optimize	optimize	VERB
fbem-21464	8	28	marketing	marketing	NOUN
fbem-21464	8	29	strategies	strategy	NOUN
fbem-21464	8	30	,	,	PUNCT
fbem-21464	8	31	and	and	CCONJ
fbem-21464	8	32	improve	improve	VERB
fbem-21464	8	33	the	the	DET
fbem-21464	8	34	quality	quality	NOUN
fbem-21464	8	35	of	of	ADP
fbem-21464	8	36	decision	decision	NOUN
fbem-21464	8	37	-	-	PUNCT
fbem-21464	8	38	making	making	NOUN
fbem-21464	8	39	.	.	PUNCT
fbem-21464	9	1	this	this	DET
fbem-21464	9	2	chapter	chapter	NOUN
fbem-21464	9	3	will	will	AUX
fbem-21464	9	4	delve	delve	VERB
fbem-21464	9	5	into	into	ADP
fbem-21464	9	6	the	the	DET
fbem-21464	9	7	applications	application	NOUN
fbem-21464	9	8	of	of	ADP
fbem-21464	9	9	data	datum	NOUN
fbem-21464	9	10	analytics	analytic	NOUN
fbem-21464	9	11	in	in	ADP
fbem-21464	9	12	marketing	marketing	NOUN
fbem-21464	9	13	strategies	strategy	NOUN
fbem-21464	9	14	,	,	PUNCT
fbem-21464	9	15	including	include	VERB
fbem-21464	9	16	market	market	NOUN
fbem-21464	9	17	segmentation	segmentation	NOUN
fbem-21464	9	18	and	and	CCONJ
fbem-21464	9	19	positioning	positioning	NOUN
fbem-21464	9	20	,	,	PUNCT
fbem-21464	9	21	consumer	consumer	NOUN
fbem-21464	9	22	behavior	behavior	NOUN
fbem-21464	9	23	analysis	analysis	NOUN
fbem-21464	9	24	,	,	PUNCT
fbem-21464	9	25	competitive	competitive	ADJ
fbem-21464	9	26	analysis	analysis	NOUN
fbem-21464	9	27	and	and	CCONJ
fbem-21464	9	28	market	market	NOUN
fbem-21464	9	29	trend	trend	NOUN
fbem-21464	9	30	forecasting	forecasting	NOUN
fbem-21464	9	31	,	,	PUNCT
fbem-21464	9	32	and	and	CCONJ
fbem-21464	9	33	evaluation	evaluation	NOUN
fbem-21464	9	34	of	of	ADP
fbem-21464	9	35	marketing	marketing	NOUN
fbem-21464	9	36	campaign	campaign	NOUN
fbem-21464	9	37	effectiveness	effectiveness	NOUN
fbem-21464	9	38	.	.	PUNCT
fbem-21464	10	1	through	through	ADP
fbem-21464	10	2	these	these	DET
fbem-21464	10	3	applications	application	NOUN
fbem-21464	10	4	,	,	PUNCT
fbem-21464	10	5	companies	company	NOUN
fbem-21464	10	6	can	can	AUX
fbem-21464	10	7	better	well	ADV
fbem-21464	10	8	understand	understand	VERB
fbem-21464	10	9	market	market	NOUN
fbem-21464	10	10	dynamics	dynamic	NOUN
fbem-21464	10	11	,	,	PUNCT
fbem-21464	10	12	grasp	grasp	VERB
fbem-21464	10	13	consumer	consumer	NOUN
fbem-21464	10	14	demand	demand	NOUN
fbem-21464	10	15	,	,	PUNCT
fbem-21464	10	16	develop	develop	VERB
fbem-21464	10	17	effective	effective	ADJ
fbem-21464	10	18	marketing	marketing	NOUN
fbem-21464	10	19	strategies	strategy	NOUN
fbem-21464	10	20	,	,	PUNCT
fbem-21464	10	21	and	and	CCONJ
fbem-21464	10	22	continuously	continuously	ADV
fbem-21464	10	23	optimize	optimize	VERB
fbem-21464	10	24	the	the	DET
fbem-21464	10	25	effectiveness	effectiveness	NOUN
fbem-21464	10	26	of	of	ADP
fbem-21464	10	27	marketing	marketing	NOUN
fbem-21464	10	28	activities	activity	NOUN
fbem-21464	10	29	.	.	PUNCT
fbem-21464	11	1	2	2	X
fbem-21464	11	2	.	.	X
fbem-21464	11	3	data	datum	NOUN
fbem-21464	11	4	analysis	analysis	NOUN
fbem-21464	11	5	methods	method	NOUN
fbem-21464	11	6	and	and	CCONJ
fbem-21464	11	7	techniques	technique	NOUN
fbem-21464	11	8	2.1	2.1	NUM
fbem-21464	11	9	.	.	PUNCT
fbem-21464	12	1	descriptive	descriptive	ADJ
fbem-21464	12	2	analysis	analysis	NOUN
fbem-21464	12	3	,	,	PUNCT
fbem-21464	12	4	predictive	predictive	ADJ
fbem-21464	12	5	analysis	analysis	NOUN
fbem-21464	12	6	and	and	CCONJ
fbem-21464	12	7	prescriptive	prescriptive	ADJ
fbem-21464	12	8	analysis	analysis	NOUN
fbem-21464	12	9	within	within	ADP
fbem-21464	12	10	the	the	DET
fbem-21464	12	11	scope	scope	NOUN
fbem-21464	12	12	of	of	ADP
fbem-21464	12	13	business	business	NOUN
fbem-21464	12	14	data	datum	NOUN
fbem-21464	12	15	analysis	analysis	NOUN
fbem-21464	12	16	,	,	PUNCT
fbem-21464	12	17	descriptive	descriptive	ADJ
fbem-21464	12	18	analysis	analysis	NOUN
fbem-21464	12	19	,	,	PUNCT
fbem-21464	12	20	predictive	predictive	ADJ
fbem-21464	12	21	analysis	analysis	NOUN
fbem-21464	12	22	and	and	CCONJ
fbem-21464	12	23	prescriptive	prescriptive	ADJ
fbem-21464	12	24	analysis	analysis	NOUN
fbem-21464	12	25	constitute	constitute	VERB
fbem-21464	12	26	a	a	DET
fbem-21464	12	27	continuous	continuous	ADJ
fbem-21464	12	28	decision	decision	NOUN
fbem-21464	12	29	support	support	NOUN
fbem-21464	12	30	framework	framework	NOUN
fbem-21464	12	31	,	,	PUNCT
fbem-21464	12	32	each	each	PRON
fbem-21464	12	33	assuming	assume	VERB
fbem-21464	12	34	a	a	DET
fbem-21464	12	35	different	different	ADJ
fbem-21464	12	36	role	role	NOUN
fbem-21464	12	37	and	and	CCONJ
fbem-21464	12	38	importance	importance	NOUN
fbem-21464	12	39	.	.	PUNCT
fbem-21464	13	1	descriptive	descriptive	ADJ
fbem-21464	13	2	analysis	analysis	NOUN
fbem-21464	13	3	,	,	PUNCT
fbem-21464	13	4	as	as	ADP
fbem-21464	13	5	the	the	DET
fbem-21464	13	6	most	most	ADV
fbem-21464	13	7	basic	basic	ADJ
fbem-21464	13	8	level	level	NOUN
fbem-21464	13	9	of	of	ADP
fbem-21464	13	10	analysis	analysis	NOUN
fbem-21464	13	11	,	,	PUNCT
fbem-21464	13	12	aims	aim	VERB
fbem-21464	13	13	to	to	PART
fbem-21464	13	14	summarize	summarize	VERB
fbem-21464	13	15	and	and	CCONJ
fbem-21464	13	16	explain	explain	VERB
fbem-21464	13	17	what	what	PRON
fbem-21464	13	18	has	have	AUX
fbem-21464	13	19	happened	happen	VERB
fbem-21464	13	20	in	in	ADP
fbem-21464	13	21	the	the	DET
fbem-21464	13	22	data	datum	NOUN
fbem-21464	13	23	.	.	PUNCT
fbem-21464	14	1	through	through	ADP
fbem-21464	14	2	the	the	DET
fbem-21464	14	3	use	use	NOUN
fbem-21464	14	4	of	of	ADP
fbem-21464	14	5	statistical	statistical	ADJ
fbem-21464	14	6	methods	method	NOUN
fbem-21464	14	7	,	,	PUNCT
fbem-21464	14	8	such	such	ADJ
fbem-21464	14	9	as	as	ADP
fbem-21464	14	10	means	mean	NOUN
fbem-21464	14	11	,	,	PUNCT
fbem-21464	14	12	standard	standard	ADJ
fbem-21464	14	13	deviations	deviation	NOUN
fbem-21464	14	14	,	,	PUNCT
fbem-21464	14	15	and	and	CCONJ
fbem-21464	14	16	frequency	frequency	NOUN
fbem-21464	14	17	distributions	distribution	NOUN
fbem-21464	14	18	,	,	PUNCT
fbem-21464	14	19	descriptive	descriptive	ADJ
fbem-21464	14	20	analysis	analysis	NOUN
fbem-21464	14	21	is	be	AUX
fbem-21464	14	22	able	able	ADJ
fbem-21464	14	23	to	to	PART
fbem-21464	14	24	reveal	reveal	VERB
fbem-21464	14	25	the	the	DET
fbem-21464	14	26	basic	basic	ADJ
fbem-21464	14	27	characteristics	characteristic	NOUN
fbem-21464	14	28	and	and	CCONJ
fbem-21464	14	29	inherent	inherent	ADJ
fbem-21464	14	30	patterns	pattern	NOUN
fbem-21464	14	31	of	of	ADP
fbem-21464	14	32	the	the	DET
fbem-21464	14	33	data	datum	NOUN
fbem-21464	14	34	.	.	PUNCT
fbem-21464	15	1	it	it	PRON
fbem-21464	15	2	provides	provide	VERB
fbem-21464	15	3	a	a	DET
fbem-21464	15	4	macro	macro	ADJ
fbem-21464	15	5	view	view	NOUN
fbem-21464	15	6	for	for	ADP
fbem-21464	15	7	understanding	understand	VERB
fbem-21464	15	8	the	the	DET
fbem-21464	15	9	business	business	NOUN
fbem-21464	15	10	environment	environment	NOUN
fbem-21464	15	11	,	,	PUNCT
fbem-21464	15	12	helps	help	VERB
fbem-21464	15	13	decision	decision	NOUN
fbem-21464	15	14	makers	maker	NOUN
fbem-21464	15	15	identify	identify	VERB
fbem-21464	15	16	problems	problem	NOUN
fbem-21464	15	17	and	and	CCONJ
fbem-21464	15	18	opportunities	opportunity	NOUN
fbem-21464	15	19	,	,	PUNCT
fbem-21464	15	20	and	and	CCONJ
fbem-21464	15	21	lays	lay	VERB
fbem-21464	15	22	the	the	DET
fbem-21464	15	23	foundation	foundation	NOUN
fbem-21464	15	24	for	for	ADP
fbem-21464	15	25	further	further	ADJ
fbem-21464	15	26	analysis	analysis	NOUN
fbem-21464	15	27	.	.	PUNCT
fbem-21464	16	1	predictive	predictive	ADJ
fbem-21464	16	2	analytics	analytic	NOUN
fbem-21464	16	3	goes	go	VERB
fbem-21464	16	4	a	a	DET
fbem-21464	16	5	step	step	NOUN
fbem-21464	16	6	further	far	ADV
fbem-21464	16	7	by	by	ADP
fbem-21464	16	8	using	use	VERB
fbem-21464	16	9	historical	historical	ADJ
fbem-21464	16	10	data	datum	NOUN
fbem-21464	16	11	to	to	PART
fbem-21464	16	12	build	build	VERB
fbem-21464	16	13	models	model	NOUN
fbem-21464	16	14	that	that	PRON
fbem-21464	16	15	predict	predict	VERB
fbem-21464	16	16	future	future	ADJ
fbem-21464	16	17	trends	trend	NOUN
fbem-21464	16	18	and	and	CCONJ
fbem-21464	16	19	behaviors	behavior	NOUN
fbem-21464	16	20	.	.	PUNCT
fbem-21464	17	1	this	this	DET
fbem-21464	17	2	approach	approach	NOUN
fbem-21464	17	3	typically	typically	ADV
fbem-21464	17	4	involves	involve	VERB
fbem-21464	17	5	complex	complex	ADJ
fbem-21464	17	6	algorithms	algorithm	NOUN
fbem-21464	17	7	such	such	ADJ
fbem-21464	17	8	as	as	ADP
fbem-21464	17	9	regression	regression	NOUN
fbem-21464	17	10	analysis	analysis	NOUN
fbem-21464	17	11	,	,	PUNCT
fbem-21464	17	12	time	time	NOUN
fbem-21464	17	13	series	series	NOUN
fbem-21464	17	14	analysis	analysis	NOUN
fbem-21464	17	15	,	,	PUNCT
fbem-21464	17	16	and	and	CCONJ
fbem-21464	17	17	machine	machine	NOUN
fbem-21464	17	18	learning	learning	NOUN
fbem-21464	17	19	designed	design	VERB
fbem-21464	17	20	to	to	PART
fbem-21464	17	21	predict	predict	VERB
fbem-21464	17	22	key	key	ADJ
fbem-21464	17	23	metrics	metric	NOUN
fbem-21464	17	24	such	such	ADJ
fbem-21464	17	25	as	as	ADP
fbem-21464	17	26	sales	sale	NOUN
fbem-21464	17	27	volume	volume	NOUN
fbem-21464	17	28	,	,	PUNCT
fbem-21464	17	29	price	price	NOUN
fbem-21464	17	30	changes	change	NOUN
fbem-21464	17	31	,	,	PUNCT
fbem-21464	17	32	and	and	CCONJ
fbem-21464	17	33	consumer	consumer	NOUN
fbem-21464	17	34	behavior	behavior	NOUN
fbem-21464	17	35	.	.	PUNCT
fbem-21464	18	1	predictive	predictive	ADJ
fbem-21464	18	2	analytics	analytic	NOUN
fbem-21464	18	3	is	be	AUX
fbem-21464	18	4	of	of	ADP
fbem-21464	18	5	significant	significant	ADJ
fbem-21464	18	6	value	value	NOUN
fbem-21464	18	7	to	to	ADP
fbem-21464	18	8	organizations	organization	NOUN
fbem-21464	18	9	,	,	PUNCT
fbem-21464	18	10	not	not	PART
fbem-21464	18	11	only	only	ADV
fbem-21464	18	12	in	in	ADP
fbem-21464	18	13	helping	help	VERB
fbem-21464	18	14	them	they	PRON
fbem-21464	18	15	make	make	VERB
fbem-21464	18	16	forwardlooking	forwardlooking	ADJ
fbem-21464	18	17	data	data	NOUN
fbem-21464	18	18	-	-	PUNCT
fbem-21464	18	19	based	base	VERB
fbem-21464	18	20	decisions	decision	NOUN
fbem-21464	18	21	,	,	PUNCT
fbem-21464	18	22	but	but	CCONJ
fbem-21464	18	23	also	also	ADV
fbem-21464	18	24	in	in	ADP
fbem-21464	18	25	revealing	reveal	VERB
fbem-21464	18	26	potential	potential	ADJ
fbem-21464	18	27	market	market	NOUN
fbem-21464	18	28	opportunities	opportunity	NOUN
fbem-21464	18	29	and	and	CCONJ
fbem-21464	18	30	risks	risk	NOUN
fbem-21464	18	31	.	.	PUNCT
fbem-21464	19	1	prescriptive	prescriptive	ADJ
fbem-21464	19	2	analytics	analytic	NOUN
fbem-21464	19	3	is	be	AUX
fbem-21464	19	4	the	the	DET
fbem-21464	19	5	highest	high	ADJ
fbem-21464	19	6	level	level	NOUN
fbem-21464	19	7	of	of	ADP
fbem-21464	19	8	this	this	DET
fbem-21464	19	9	framework	framework	NOUN
fbem-21464	19	10	,	,	PUNCT
fbem-21464	19	11	providing	provide	VERB
fbem-21464	19	12	specific	specific	ADJ
fbem-21464	19	13	recommendations	recommendation	NOUN
fbem-21464	19	14	for	for	ADP
fbem-21464	19	15	action	action	NOUN
fbem-21464	19	16	based	base	VERB
fbem-21464	19	17	on	on	ADP
fbem-21464	19	18	the	the	DET
fbem-21464	19	19	results	result	NOUN
fbem-21464	19	20	of	of	ADP
fbem-21464	19	21	descriptive	descriptive	ADJ
fbem-21464	19	22	and	and	CCONJ
fbem-21464	19	23	predictive	predictive	ADJ
fbem-21464	19	24	analytics	analytic	NOUN
fbem-21464	19	25	.	.	PUNCT
fbem-21464	20	1	prescriptive	prescriptive	ADJ
fbem-21464	20	2	analysis	analysis	NOUN
fbem-21464	20	3	uses	use	VERB
fbem-21464	20	4	optimization	optimization	NOUN
fbem-21464	20	5	and	and	CCONJ
fbem-21464	20	6	simulation	simulation	NOUN
fbem-21464	20	7	techniques	technique	NOUN
fbem-21464	20	8	to	to	PART
fbem-21464	20	9	recommend	recommend	VERB
fbem-21464	20	10	the	the	DET
fbem-21464	20	11	best	good	ADJ
fbem-21464	20	12	path	path	NOUN
fbem-21464	20	13	of	of	ADP
fbem-21464	20	14	action	action	NOUN
fbem-21464	20	15	by	by	ADP
fbem-21464	20	16	considering	consider	VERB
fbem-21464	20	17	multiple	multiple	ADJ
fbem-21464	20	18	possible	possible	ADJ
fbem-21464	20	19	decision	decision	NOUN
fbem-21464	20	20	scenarios	scenario	NOUN
fbem-21464	20	21	and	and	CCONJ
fbem-21464	20	22	their	their	PRON
fbem-21464	20	23	impact	impact	NOUN
fbem-21464	20	24	on	on	ADP
fbem-21464	20	25	the	the	DET
fbem-21464	20	26	business	business	NOUN
fbem-21464	20	27	.	.	PUNCT
fbem-21464	21	1	this	this	DET
fbem-21464	21	2	approach	approach	NOUN
fbem-21464	21	3	is	be	AUX
fbem-21464	21	4	particularly	particularly	ADV
fbem-21464	21	5	effective	effective	ADJ
fbem-21464	21	6	in	in	ADP
fbem-21464	21	7	solving	solve	VERB
fbem-21464	21	8	complex	complex	ADJ
fbem-21464	21	9	problems	problem	NOUN
fbem-21464	21	10	,	,	PUNCT
fbem-21464	21	11	such	such	ADJ
fbem-21464	21	12	as	as	ADP
fbem-21464	21	13	resource	resource	NOUN
fbem-21464	21	14	allocation	allocation	NOUN
fbem-21464	21	15	,	,	PUNCT
fbem-21464	21	16	inventory	inventory	NOUN
fbem-21464	21	17	management	management	NOUN
fbem-21464	21	18	,	,	PUNCT
fbem-21464	21	19	and	and	CCONJ
fbem-21464	21	20	pricing	pricing	NOUN
fbem-21464	21	21	strategies	strategy	NOUN
fbem-21464	21	22	.	.	PUNCT
fbem-21464	22	1	in	in	ADP
fbem-21464	22	2	summary	summary	NOUN
fbem-21464	22	3	,	,	PUNCT
fbem-21464	22	4	descriptive	descriptive	ADJ
fbem-21464	22	5	,	,	PUNCT
fbem-21464	22	6	predictive	predictive	ADJ
fbem-21464	22	7	and	and	CCONJ
fbem-21464	22	8	prescriptive	prescriptive	ADJ
fbem-21464	22	9	analytics	analytic	NOUN
fbem-21464	22	10	complement	complement	VERB
fbem-21464	22	11	each	each	DET
fbem-21464	22	12	other	other	ADJ
fbem-21464	22	13	and	and	CCONJ
fbem-21464	22	14	together	together	ADV
fbem-21464	22	15	form	form	VERB
fbem-21464	22	16	a	a	DET
fbem-21464	22	17	powerful	powerful	ADJ
fbem-21464	22	18	decision	decision	NOUN
fbem-21464	22	19	support	support	NOUN
fbem-21464	22	20	system	system	NOUN
fbem-21464	22	21	.	.	PUNCT
fbem-21464	23	1	descriptive	descriptive	ADJ
fbem-21464	23	2	analysis	analysis	NOUN
fbem-21464	23	3	provides	provide	VERB
fbem-21464	23	4	the	the	DET
fbem-21464	23	5	basis	basis	NOUN
fbem-21464	23	6	for	for	ADP
fbem-21464	23	7	understanding	understand	VERB
fbem-21464	23	8	the	the	DET
fbem-21464	23	9	current	current	ADJ
fbem-21464	23	10	situation	situation	NOUN
fbem-21464	23	11	,	,	PUNCT
fbem-21464	23	12	predictive	predictive	ADJ
fbem-21464	23	13	analysis	analysis	NOUN
fbem-21464	23	14	provides	provide	VERB
fbem-21464	23	15	tools	tool	NOUN
fbem-21464	23	16	for	for	ADP
fbem-21464	23	17	forecasting	forecast	VERB
fbem-21464	23	18	the	the	DET
fbem-21464	23	19	future	future	NOUN
fbem-21464	23	20	,	,	PUNCT
fbem-21464	23	21	and	and	CCONJ
fbem-21464	23	22	prescriptive	prescriptive	ADJ
fbem-21464	23	23	analysis	analysis	NOUN
fbem-21464	23	24	provides	provide	VERB
fbem-21464	23	25	guidance	guidance	NOUN
fbem-21464	23	26	for	for	ADP
fbem-21464	23	27	taking	take	VERB
fbem-21464	23	28	action	action	NOUN
fbem-21464	23	29	.	.	PUNCT
fbem-21464	24	1	enterprises	enterprise	NOUN
fbem-21464	24	2	should	should	AUX
fbem-21464	24	3	reasonably	reasonably	ADV
fbem-21464	24	4	apply	apply	VERB
fbem-21464	24	5	these	these	DET
fbem-21464	24	6	three	three	NUM
fbem-21464	24	7	analytics	analytic	NOUN
fbem-21464	24	8	according	accord	VERB
fbem-21464	24	9	to	to	ADP
fbem-21464	24	10	their	their	PRON
fbem-21464	24	11	business	business	NOUN
fbem-21464	24	12	needs	need	NOUN
fbem-21464	24	13	and	and	CCONJ
fbem-21464	24	14	decisionmaking	decisionmake	VERB
fbem-21464	24	15	goals	goal	NOUN
fbem-21464	24	16	in	in	ADP
fbem-21464	24	17	order	order	NOUN
fbem-21464	24	18	to	to	PART
fbem-21464	24	19	realize	realize	VERB
fbem-21464	24	20	data	datum	NOUN
fbem-21464	24	21	-	-	PUNCT
fbem-21464	24	22	driven	drive	VERB
fbem-21464	24	23	decision	decision	NOUN
fbem-21464	24	24	making	making	NOUN
fbem-21464	24	25	.	.	PUNCT
fbem-21464	25	1	2.2	2.2	NUM
fbem-21464	25	2	.	.	PUNCT
fbem-21464	25	3	commonly	commonly	ADV
fbem-21464	25	4	used	use	VERB
fbem-21464	25	5	data	datum	NOUN
fbem-21464	25	6	analysis	analysis	NOUN
fbem-21464	25	7	tools	tool	NOUN
fbem-21464	25	8	and	and	CCONJ
fbem-21464	25	9	software	software	NOUN
fbem-21464	25	10	in	in	ADP
fbem-21464	25	11	the	the	DET
fbem-21464	25	12	field	field	NOUN
fbem-21464	25	13	of	of	ADP
fbem-21464	25	14	business	business	NOUN
fbem-21464	25	15	data	datum	NOUN
fbem-21464	25	16	analysis	analysis	NOUN
fbem-21464	25	17	,	,	PUNCT
fbem-21464	25	18	a	a	DET
fbem-21464	25	19	series	series	NOUN
fbem-21464	25	20	of	of	ADP
fbem-21464	25	21	mature	mature	ADJ
fbem-21464	25	22	tools	tool	NOUN
fbem-21464	25	23	and	and	CCONJ
fbem-21464	25	24	software	software	NOUN
fbem-21464	25	25	provide	provide	VERB
fbem-21464	25	26	analysts	analyst	NOUN
fbem-21464	25	27	with	with	ADP
fbem-21464	25	28	powerful	powerful	ADJ
fbem-21464	25	29	data	datum	NOUN
fbem-21464	25	30	processing	processing	NOUN
fbem-21464	25	31	and	and	CCONJ
fbem-21464	25	32	analysis	analysis	NOUN
fbem-21464	25	33	capabilities	capability	NOUN
fbem-21464	25	34	.	.	PUNCT
fbem-21464	26	1	these	these	DET
fbem-21464	26	2	tools	tool	NOUN
fbem-21464	26	3	can	can	AUX
fbem-21464	26	4	be	be	AUX
fbem-21464	26	5	categorized	categorize	VERB
fbem-21464	26	6	into	into	ADP
fbem-21464	26	7	several	several	ADJ
fbem-21464	26	8	main	main	ADJ
fbem-21464	26	9	categories	category	NOUN
fbem-21464	26	10	based	base	VERB
fbem-21464	26	11	on	on	ADP
fbem-21464	26	12	their	their	PRON
fbem-21464	26	13	functionality	functionality	NOUN
fbem-21464	26	14	,	,	PUNCT
fbem-21464	26	15	complexity	complexity	NOUN
fbem-21464	26	16	of	of	ADP
fbem-21464	26	17	operation	operation	NOUN
fbem-21464	26	18	,	,	PUNCT
fbem-21464	26	19	and	and	CCONJ
fbem-21464	26	20	application	application	NOUN
fbem-21464	26	21	scenarios	scenario	NOUN
fbem-21464	26	22	.	.	PUNCT
fbem-21464	27	1	the	the	DET
fbem-21464	27	2	first	first	ADJ
fbem-21464	27	3	is	be	AUX
fbem-21464	27	4	basic	basic	ADJ
fbem-21464	27	5	spreadsheet	spreadsheet	NOUN
fbem-21464	27	6	software	software	NOUN
fbem-21464	27	7	,	,	PUNCT
fbem-21464	27	8	such	such	ADJ
fbem-21464	27	9	as	as	ADP
fbem-21464	27	10	microsoft	microsoft	PROPN
fbem-21464	27	11	excel	excel	PROPN
fbem-21464	27	12	,	,	PUNCT
fbem-21464	27	13	which	which	PRON
fbem-21464	27	14	provides	provide	VERB
fbem-21464	27	15	convenient	convenient	ADJ
fbem-21464	27	16	functionality	functionality	NOUN
fbem-21464	27	17	for	for	ADP
fbem-21464	27	18	basic	basic	ADJ
fbem-21464	27	19	data	datum	NOUN
fbem-21464	27	20	manipulation	manipulation	NOUN
fbem-21464	27	21	,	,	PUNCT
fbem-21464	27	22	simple	simple	ADJ
fbem-21464	27	23	statistical	statistical	ADJ
fbem-21464	27	24	analysis	analysis	NOUN
fbem-21464	27	25	,	,	PUNCT
fbem-21464	27	26	and	and	CCONJ
fbem-21464	27	27	visualization.excel	visualization.excel	NOUN
fbem-21464	27	28	is	be	AUX
fbem-21464	27	29	widely	widely	ADV
fbem-21464	27	30	used	use	VERB
fbem-21464	27	31	for	for	ADP
fbem-21464	27	32	rapid	rapid	ADJ
fbem-21464	27	33	data	datum	NOUN
fbem-21464	27	34	analysis	analysis	NOUN
fbem-21464	27	35	and	and	CCONJ
fbem-21464	27	36	report	report	NOUN
fbem-21464	27	37	production	production	NOUN
fbem-21464	27	38	,	,	PUNCT
fbem-21464	27	39	and	and	CCONJ
fbem-21464	27	40	is	be	AUX
fbem-21464	27	41	suitable	suitable	ADJ
fbem-21464	27	42	for	for	ADP
fbem-21464	27	43	handling	handle	VERB
fbem-21464	27	44	small	small	ADJ
fbem-21464	27	45	to	to	PART
fbem-21464	27	46	medium	medium	ADJ
fbem-21464	27	47	-	-	PUNCT
fbem-21464	27	48	sized	sized	ADJ
fbem-21464	27	49	data	data	NOUN
fbem-21464	27	50	sets	set	NOUN
fbem-21464	27	51	.	.	PUNCT
fbem-21464	28	1	as	as	SCONJ
fbem-21464	28	2	the	the	DET
fbem-21464	28	3	volume	volume	NOUN
fbem-21464	28	4	of	of	ADP
fbem-21464	28	5	data	datum	NOUN
fbem-21464	28	6	grows	grow	VERB
fbem-21464	28	7	and	and	CCONJ
fbem-21464	28	8	the	the	DET
fbem-21464	28	9	need	need	NOUN
fbem-21464	28	10	for	for	ADP
fbem-21464	28	11	analysis	analysis	NOUN
fbem-21464	28	12	increases	increase	NOUN
fbem-21464	28	13	,	,	PUNCT
fbem-21464	28	14	more	more	ADV
fbem-21464	28	15	advanced	advanced	ADJ
fbem-21464	28	16	data	datum	NOUN
fbem-21464	28	17	analysis	analysis	NOUN
fbem-21464	28	18	software	software	NOUN
fbem-21464	28	19	is	be	AUX
fbem-21464	28	20	beginning	begin	VERB
fbem-21464	28	21	to	to	PART
fbem-21464	28	22	gain	gain	VERB
fbem-21464	28	23	traction	traction	NOUN
fbem-21464	28	24	.	.	PUNCT
fbem-21464	29	1	professional	professional	ADJ
fbem-21464	29	2	statistical	statistical	ADJ
fbem-21464	29	3	analysis	analysis	NOUN
fbem-21464	29	4	software	software	NOUN
fbem-21464	29	5	such	such	ADJ
fbem-21464	29	6	as	as	ADP
fbem-21464	29	7	spss	spss	PROPN
fbem-21464	29	8	and	and	CCONJ
fbem-21464	29	9	sas	sas	PROPN
fbem-21464	29	10	provide	provide	VERB
fbem-21464	29	11	sophisticated	sophisticated	ADJ
fbem-21464	29	12	data	datum	NOUN
fbem-21464	29	13	analysis	analysis	NOUN
fbem-21464	29	14	algorithms	algorithm	NOUN
fbem-21464	29	15	,	,	PUNCT
fbem-21464	29	16	including	include	VERB
fbem-21464	29	17	regression	regression	NOUN
fbem-21464	29	18	346	346	NUM
fbem-21464	29	19	analysis	analysis	NOUN
fbem-21464	29	20	,	,	PUNCT
fbem-21464	29	21	cluster	cluster	NOUN
fbem-21464	29	22	analysis	analysis	NOUN
fbem-21464	29	23	,	,	PUNCT
fbem-21464	29	24	survival	survival	NOUN
fbem-21464	29	25	analysis	analysis	NOUN
fbem-21464	29	26	,	,	PUNCT
fbem-21464	29	27	etc	etc	X
fbem-21464	29	28	.	.	X
fbem-21464	29	29	,	,	PUNCT
fbem-21464	29	30	which	which	PRON
fbem-21464	29	31	are	be	AUX
fbem-21464	29	32	suitable	suitable	ADJ
fbem-21464	29	33	for	for	ADP
fbem-21464	29	34	complex	complex	ADJ
fbem-21464	29	35	statistical	statistical	ADJ
fbem-21464	29	36	testing	testing	NOUN
fbem-21464	29	37	and	and	CCONJ
fbem-21464	29	38	model	model	NOUN
fbem-21464	29	39	building	building	NOUN
fbem-21464	29	40	.	.	PUNCT
fbem-21464	30	1	these	these	DET
fbem-21464	30	2	software	software	NOUN
fbem-21464	30	3	are	be	AUX
fbem-21464	30	4	widely	widely	ADV
fbem-21464	30	5	used	use	VERB
fbem-21464	30	6	in	in	ADP
fbem-21464	30	7	academic	academic	ADJ
fbem-21464	30	8	research	research	NOUN
fbem-21464	30	9	and	and	CCONJ
fbem-21464	30	10	market	market	NOUN
fbem-21464	30	11	research	research	NOUN
fbem-21464	30	12	.	.	PUNCT
fbem-21464	31	1	in	in	ADP
fbem-21464	31	2	recent	recent	ADJ
fbem-21464	31	3	years	year	NOUN
fbem-21464	31	4	,	,	PUNCT
fbem-21464	31	5	with	with	ADP
fbem-21464	31	6	the	the	DET
fbem-21464	31	7	rise	rise	NOUN
fbem-21464	31	8	of	of	ADP
fbem-21464	31	9	big	big	ADJ
fbem-21464	31	10	data	datum	NOUN
fbem-21464	31	11	and	and	CCONJ
fbem-21464	31	12	machine	machine	NOUN
fbem-21464	31	13	learning	learning	NOUN
fbem-21464	31	14	,	,	PUNCT
fbem-21464	31	15	programming	programming	NOUN
fbem-21464	31	16	languages	language	NOUN
fbem-21464	31	17	such	such	ADJ
fbem-21464	31	18	as	as	ADP
fbem-21464	31	19	r	r	NOUN
fbem-21464	31	20	and	and	CCONJ
fbem-21464	31	21	python	python	NOUN
fbem-21464	31	22	have	have	AUX
fbem-21464	31	23	become	become	VERB
fbem-21464	31	24	popular	popular	ADJ
fbem-21464	31	25	tools	tool	NOUN
fbem-21464	31	26	for	for	ADP
fbem-21464	31	27	data	datum	NOUN
fbem-21464	31	28	analysis	analysis	NOUN
fbem-21464	31	29	.	.	PUNCT
fbem-21464	32	1	they	they	PRON
fbem-21464	32	2	have	have	VERB
fbem-21464	32	3	rich	rich	ADJ
fbem-21464	32	4	data	datum	NOUN
fbem-21464	32	5	science	science	NOUN
fbem-21464	32	6	libraries	library	NOUN
fbem-21464	32	7	,	,	PUNCT
fbem-21464	32	8	such	such	ADJ
fbem-21464	32	9	as	as	ADP
fbem-21464	32	10	r	r	PROPN
fbem-21464	32	11	's	's	PART
fbem-21464	32	12	ggplot2	ggplot2	PROPN
fbem-21464	32	13	for	for	ADP
fbem-21464	32	14	data	data	NOUN
fbem-21464	32	15	visualization	visualization	NOUN
fbem-21464	32	16	,	,	PUNCT
fbem-21464	32	17	python	python	PROPN
fbem-21464	32	18	's	's	PART
fbem-21464	32	19	pandas	panda	NOUN
fbem-21464	32	20	for	for	ADP
fbem-21464	32	21	data	data	NOUN
fbem-21464	32	22	processing	processing	NOUN
fbem-21464	32	23	,	,	PUNCT
fbem-21464	32	24	and	and	CCONJ
fbem-21464	32	25	scikitlearn	scikitlearn	VERB
fbem-21464	32	26	for	for	ADP
fbem-21464	32	27	machine	machine	NOUN
fbem-21464	32	28	learning	learning	NOUN
fbem-21464	32	29	,	,	PUNCT
fbem-21464	32	30	providing	provide	VERB
fbem-21464	32	31	data	datum	NOUN
fbem-21464	32	32	scientists	scientist	NOUN
fbem-21464	32	33	with	with	ADP
fbem-21464	32	34	powerful	powerful	ADJ
fbem-21464	32	35	data	datum	NOUN
fbem-21464	32	36	processing	processing	NOUN
fbem-21464	32	37	and	and	CCONJ
fbem-21464	32	38	analysis	analysis	NOUN
fbem-21464	32	39	capabilities	capability	NOUN
fbem-21464	32	40	.	.	PUNCT
fbem-21464	33	1	in	in	ADP
fbem-21464	33	2	addition	addition	NOUN
fbem-21464	33	3	,	,	PUNCT
fbem-21464	33	4	business	business	NOUN
fbem-21464	33	5	intelligence	intelligence	NOUN
fbem-21464	33	6	(	(	PUNCT
fbem-21464	33	7	bi	bi	NOUN
fbem-21464	33	8	)	)	PUNCT
fbem-21464	33	9	tools	tool	NOUN
fbem-21464	33	10	such	such	ADJ
fbem-21464	33	11	as	as	ADP
fbem-21464	33	12	tableau	tableau	PROPN
fbem-21464	33	13	and	and	CCONJ
fbem-21464	33	14	power	power	NOUN
fbem-21464	33	15	bi	bi	PROPN
fbem-21464	33	16	enable	enable	VERB
fbem-21464	33	17	non	non	ADJ
fbem-21464	33	18	-	-	ADJ
fbem-21464	33	19	technical	technical	ADJ
fbem-21464	33	20	users	user	NOUN
fbem-21464	33	21	to	to	PART
fbem-21464	33	22	perform	perform	VERB
fbem-21464	33	23	in	in	ADP
fbem-21464	33	24	-	-	PUNCT
fbem-21464	33	25	depth	depth	NOUN
fbem-21464	33	26	data	datum	NOUN
fbem-21464	33	27	analysis	analysis	NOUN
fbem-21464	33	28	through	through	ADP
fbem-21464	33	29	intuitive	intuitive	ADJ
fbem-21464	33	30	drag	drag	VERB
fbem-21464	33	31	-	-	PUNCT
fbem-21464	33	32	and	and	CCONJ
fbem-21464	33	33	-	-	PUNCT
fbem-21464	33	34	drop	drop	NOUN
fbem-21464	33	35	interfaces	interface	NOUN
fbem-21464	33	36	and	and	CCONJ
fbem-21464	33	37	interactive	interactive	ADJ
fbem-21464	33	38	dashboards	dashboard	NOUN
fbem-21464	33	39	.	.	PUNCT
fbem-21464	34	1	these	these	DET
fbem-21464	34	2	tools	tool	NOUN
fbem-21464	34	3	emphasize	emphasize	VERB
fbem-21464	34	4	data	data	NOUN
fbem-21464	34	5	visualization	visualization	NOUN
fbem-21464	34	6	and	and	CCONJ
fbem-21464	34	7	exploration	exploration	NOUN
fbem-21464	34	8	,	,	PUNCT
fbem-21464	34	9	helping	help	VERB
fbem-21464	34	10	users	user	NOUN
fbem-21464	34	11	discover	discover	VERB
fbem-21464	34	12	patterns	pattern	NOUN
fbem-21464	34	13	and	and	CCONJ
fbem-21464	34	14	trends	trend	NOUN
fbem-21464	34	15	in	in	ADP
fbem-21464	34	16	their	their	PRON
fbem-21464	34	17	data	datum	NOUN
fbem-21464	34	18	.	.	PUNCT
fbem-21464	35	1	finally	finally	ADV
fbem-21464	35	2	,	,	PUNCT
fbem-21464	35	3	some	some	DET
fbem-21464	35	4	companies	company	NOUN
fbem-21464	35	5	have	have	AUX
fbem-21464	35	6	developed	develop	VERB
fbem-21464	35	7	integrated	integrated	ADJ
fbem-21464	35	8	data	datum	NOUN
fbem-21464	35	9	analytics	analytic	NOUN
fbem-21464	35	10	platforms	platform	NOUN
fbem-21464	35	11	,	,	PUNCT
fbem-21464	35	12	such	such	ADJ
fbem-21464	35	13	as	as	ADP
fbem-21464	35	14	sap	sap	PROPN
fbem-21464	35	15	hana	hana	PROPN
fbem-21464	35	16	and	and	CCONJ
fbem-21464	35	17	ibm	ibm	PROPN
fbem-21464	35	18	cognos	cognos	PROPN
fbem-21464	35	19	,	,	PUNCT
fbem-21464	35	20	which	which	PRON
fbem-21464	35	21	provide	provide	VERB
fbem-21464	35	22	one	one	NUM
fbem-21464	35	23	-	-	PUNCT
fbem-21464	35	24	stop	stop	VERB
fbem-21464	35	25	solutions	solution	NOUN
fbem-21464	35	26	from	from	ADP
fbem-21464	35	27	data	data	NOUN
fbem-21464	35	28	integration	integration	NOUN
fbem-21464	35	29	and	and	CCONJ
fbem-21464	35	30	storage	storage	NOUN
fbem-21464	35	31	to	to	ADP
fbem-21464	35	32	analysis	analysis	NOUN
fbem-21464	35	33	and	and	CCONJ
fbem-21464	35	34	visualization	visualization	NOUN
fbem-21464	35	35	for	for	ADP
fbem-21464	35	36	large	large	ADJ
fbem-21464	35	37	-	-	PUNCT
fbem-21464	35	38	scale	scale	NOUN
fbem-21464	35	39	,	,	PUNCT
fbem-21464	35	40	enterprise	enterprise	NOUN
fbem-21464	35	41	-	-	PUNCT
fbem-21464	35	42	level	level	NOUN
fbem-21464	35	43	data	datum	NOUN
fbem-21464	35	44	analysis	analysis	NOUN
fbem-21464	35	45	.	.	PUNCT
fbem-21464	36	1	to	to	PART
fbem-21464	36	2	summarize	summarize	VERB
fbem-21464	36	3	,	,	PUNCT
fbem-21464	36	4	different	different	ADJ
fbem-21464	36	5	data	datum	NOUN
fbem-21464	36	6	analysis	analysis	NOUN
fbem-21464	36	7	tools	tool	NOUN
fbem-21464	36	8	and	and	CCONJ
fbem-21464	36	9	software	software	NOUN
fbem-21464	36	10	have	have	VERB
fbem-21464	36	11	their	their	PRON
fbem-21464	36	12	unique	unique	ADJ
fbem-21464	36	13	advantages	advantage	NOUN
fbem-21464	36	14	and	and	CCONJ
fbem-21464	36	15	applicable	applicable	ADJ
fbem-21464	36	16	scenarios	scenario	NOUN
fbem-21464	36	17	.	.	PUNCT
fbem-21464	37	1	choosing	choose	VERB
fbem-21464	37	2	the	the	DET
fbem-21464	37	3	right	right	ADJ
fbem-21464	37	4	tool	tool	NOUN
fbem-21464	37	5	needs	need	VERB
fbem-21464	37	6	to	to	PART
fbem-21464	37	7	take	take	VERB
fbem-21464	37	8	into	into	ADP
fbem-21464	37	9	account	account	NOUN
fbem-21464	37	10	the	the	DET
fbem-21464	37	11	size	size	NOUN
fbem-21464	37	12	of	of	ADP
fbem-21464	37	13	the	the	DET
fbem-21464	37	14	data	datum	NOUN
fbem-21464	37	15	,	,	PUNCT
fbem-21464	37	16	the	the	DET
fbem-21464	37	17	complexity	complexity	NOUN
fbem-21464	37	18	of	of	ADP
fbem-21464	37	19	the	the	DET
fbem-21464	37	20	analysis	analysis	NOUN
fbem-21464	37	21	,	,	PUNCT
fbem-21464	37	22	the	the	DET
fbem-21464	37	23	user	user	NOUN
fbem-21464	37	24	's	's	PART
fbem-21464	37	25	technical	technical	ADJ
fbem-21464	37	26	capabilities	capability	NOUN
fbem-21464	37	27	and	and	CCONJ
fbem-21464	37	28	the	the	DET
fbem-21464	37	29	specific	specific	ADJ
fbem-21464	37	30	needs	need	NOUN
fbem-21464	37	31	of	of	ADP
fbem-21464	37	32	the	the	DET
fbem-21464	37	33	enterprise	enterprise	NOUN
fbem-21464	37	34	.	.	PUNCT
fbem-21464	38	1	with	with	ADP
fbem-21464	38	2	the	the	DET
fbem-21464	38	3	continuous	continuous	ADJ
fbem-21464	38	4	progress	progress	NOUN
fbem-21464	38	5	of	of	ADP
fbem-21464	38	6	technology	technology	NOUN
fbem-21464	38	7	,	,	PUNCT
fbem-21464	38	8	new	new	ADJ
fbem-21464	38	9	data	datum	NOUN
fbem-21464	38	10	analysis	analysis	NOUN
fbem-21464	38	11	tools	tool	NOUN
fbem-21464	38	12	and	and	CCONJ
fbem-21464	38	13	software	software	NOUN
fbem-21464	38	14	are	be	AUX
fbem-21464	38	15	emerging	emerge	VERB
fbem-21464	38	16	,	,	PUNCT
fbem-21464	38	17	providing	provide	VERB
fbem-21464	38	18	more	more	ADJ
fbem-21464	38	19	choices	choice	NOUN
fbem-21464	38	20	and	and	CCONJ
fbem-21464	38	21	possibilities	possibility	NOUN
fbem-21464	38	22	for	for	ADP
fbem-21464	38	23	enterprises	enterprise	NOUN
fbem-21464	38	24	.	.	PUNCT
fbem-21464	39	1	2.3	2.3	NUM
fbem-21464	39	2	.	.	PUNCT
fbem-21464	39	3	application	application	NOUN
fbem-21464	39	4	of	of	ADP
fbem-21464	39	5	big	big	ADJ
fbem-21464	39	6	data	datum	NOUN
fbem-21464	39	7	technology	technology	NOUN
fbem-21464	39	8	in	in	ADP
fbem-21464	39	9	marketing	market	VERB
fbem-21464	39	10	the	the	DET
fbem-21464	39	11	application	application	NOUN
fbem-21464	39	12	of	of	ADP
fbem-21464	39	13	big	big	ADJ
fbem-21464	39	14	data	datum	NOUN
fbem-21464	39	15	technology	technology	NOUN
fbem-21464	39	16	in	in	ADP
fbem-21464	39	17	the	the	DET
fbem-21464	39	18	field	field	NOUN
fbem-21464	39	19	of	of	ADP
fbem-21464	39	20	marketing	marketing	NOUN
fbem-21464	39	21	is	be	AUX
fbem-21464	39	22	increasingly	increasingly	ADV
fbem-21464	39	23	becoming	become	VERB
fbem-21464	39	24	the	the	DET
fbem-21464	39	25	key	key	NOUN
fbem-21464	39	26	for	for	SCONJ
fbem-21464	39	27	enterprises	enterprise	NOUN
fbem-21464	39	28	to	to	PART
fbem-21464	39	29	gain	gain	VERB
fbem-21464	39	30	competitive	competitive	ADJ
fbem-21464	39	31	advantage	advantage	NOUN
fbem-21464	39	32	.	.	PUNCT
fbem-21464	40	1	with	with	ADP
fbem-21464	40	2	the	the	DET
fbem-21464	40	3	popularity	popularity	NOUN
fbem-21464	40	4	of	of	ADP
fbem-21464	40	5	the	the	DET
fbem-21464	40	6	internet	internet	NOUN
fbem-21464	40	7	and	and	CCONJ
fbem-21464	40	8	social	social	ADJ
fbem-21464	40	9	media	medium	NOUN
fbem-21464	40	10	,	,	PUNCT
fbem-21464	40	11	the	the	DET
fbem-21464	40	12	amount	amount	NOUN
fbem-21464	40	13	of	of	ADP
fbem-21464	40	14	data	datum	NOUN
fbem-21464	40	15	generated	generate	VERB
fbem-21464	40	16	by	by	ADP
fbem-21464	40	17	consumer	consumer	NOUN
fbem-21464	40	18	behavior	behavior	NOUN
fbem-21464	40	19	has	have	AUX
fbem-21464	40	20	grown	grow	VERB
fbem-21464	40	21	exponentially	exponentially	ADV
fbem-21464	40	22	,	,	PUNCT
fbem-21464	40	23	providing	provide	VERB
fbem-21464	40	24	marketing	marketing	NOUN
fbem-21464	40	25	with	with	ADP
fbem-21464	40	26	unprecedented	unprecedented	ADJ
fbem-21464	40	27	insights	insight	NOUN
fbem-21464	40	28	.	.	PUNCT
fbem-21464	41	1	first	first	ADV
fbem-21464	41	2	and	and	CCONJ
fbem-21464	41	3	foremost	foremost	ADV
fbem-21464	41	4	,	,	PUNCT
fbem-21464	41	5	big	big	ADJ
fbem-21464	41	6	data	datum	NOUN
fbem-21464	41	7	analytics	analytic	NOUN
fbem-21464	41	8	enable	enable	VERB
fbem-21464	41	9	companies	company	NOUN
fbem-21464	41	10	to	to	PART
fbem-21464	41	11	gain	gain	VERB
fbem-21464	41	12	a	a	DET
fbem-21464	41	13	deeper	deep	ADJ
fbem-21464	41	14	understanding	understanding	NOUN
fbem-21464	41	15	of	of	ADP
fbem-21464	41	16	consumer	consumer	NOUN
fbem-21464	41	17	behavior	behavior	NOUN
fbem-21464	41	18	and	and	CCONJ
fbem-21464	41	19	preferences	preference	NOUN
fbem-21464	41	20	.	.	PUNCT
fbem-21464	42	1	by	by	ADP
fbem-21464	42	2	analyzing	analyze	VERB
fbem-21464	42	3	consumers	consumer	NOUN
fbem-21464	42	4	'	'	PART
fbem-21464	42	5	online	online	ADJ
fbem-21464	42	6	behaviors	behavior	NOUN
fbem-21464	42	7	,	,	PUNCT
fbem-21464	42	8	such	such	ADJ
fbem-21464	42	9	as	as	ADP
fbem-21464	42	10	web	web	NOUN
fbem-21464	42	11	browsing	browsing	NOUN
fbem-21464	42	12	,	,	PUNCT
fbem-21464	42	13	search	search	NOUN
fbem-21464	42	14	history	history	NOUN
fbem-21464	42	15	,	,	PUNCT
fbem-21464	42	16	and	and	CCONJ
fbem-21464	42	17	social	social	ADJ
fbem-21464	42	18	media	medium	NOUN
fbem-21464	42	19	interactions	interaction	NOUN
fbem-21464	42	20	,	,	PUNCT
fbem-21464	42	21	companies	company	NOUN
fbem-21464	42	22	can	can	AUX
fbem-21464	42	23	reveal	reveal	VERB
fbem-21464	42	24	consumers	consumer	NOUN
fbem-21464	42	25	'	'	PART
fbem-21464	42	26	buying	buying	NOUN
fbem-21464	42	27	habits	habit	NOUN
fbem-21464	42	28	,	,	PUNCT
fbem-21464	42	29	points	point	NOUN
fbem-21464	42	30	of	of	ADP
fbem-21464	42	31	interest	interest	NOUN
fbem-21464	42	32	,	,	PUNCT
fbem-21464	42	33	and	and	CCONJ
fbem-21464	42	34	decision	decision	NOUN
fbem-21464	42	35	-	-	PUNCT
fbem-21464	42	36	making	make	VERB
fbem-21464	42	37	processes	process	NOUN
fbem-21464	42	38	.	.	PUNCT
fbem-21464	43	1	these	these	DET
fbem-21464	43	2	insights	insight	NOUN
fbem-21464	43	3	help	help	VERB
fbem-21464	43	4	companies	company	NOUN
fbem-21464	43	5	to	to	PART
fbem-21464	43	6	more	more	ADV
fbem-21464	43	7	accurately	accurately	ADV
fbem-21464	43	8	perform	perform	VERB
fbem-21464	43	9	market	market	NOUN
fbem-21464	43	10	segmentation	segmentation	NOUN
fbem-21464	43	11	and	and	CCONJ
fbem-21464	43	12	targeting	targeting	NOUN
fbem-21464	43	13	,	,	PUNCT
fbem-21464	43	14	and	and	CCONJ
fbem-21464	43	15	design	design	NOUN
fbem-21464	43	16	products	product	NOUN
fbem-21464	43	17	and	and	CCONJ
fbem-21464	43	18	services	service	NOUN
fbem-21464	43	19	that	that	PRON
fbem-21464	43	20	better	well	ADV
fbem-21464	43	21	meet	meet	VERB
fbem-21464	43	22	consumer	consumer	NOUN
fbem-21464	43	23	needs	need	NOUN
fbem-21464	43	24	.	.	PUNCT
fbem-21464	44	1	second	second	ADV
fbem-21464	44	2	,	,	PUNCT
fbem-21464	44	3	the	the	DET
fbem-21464	44	4	application	application	NOUN
fbem-21464	44	5	of	of	ADP
fbem-21464	44	6	big	big	ADJ
fbem-21464	44	7	data	datum	NOUN
fbem-21464	44	8	technology	technology	NOUN
fbem-21464	44	9	in	in	ADP
fbem-21464	44	10	customer	customer	NOUN
fbem-21464	44	11	relationship	relationship	NOUN
fbem-21464	44	12	management	management	NOUN
fbem-21464	44	13	(	(	PUNCT
fbem-21464	44	14	crm	crm	NOUN
fbem-21464	44	15	)	)	PUNCT
fbem-21464	44	16	helps	help	VERB
fbem-21464	44	17	enterprises	enterprise	NOUN
fbem-21464	44	18	achieve	achieve	VERB
fbem-21464	44	19	personalized	personalized	ADJ
fbem-21464	44	20	marketing	marketing	NOUN
fbem-21464	44	21	.	.	PUNCT
fbem-21464	45	1	by	by	ADP
fbem-21464	45	2	integrating	integrate	VERB
fbem-21464	45	3	and	and	CCONJ
fbem-21464	45	4	analyzing	analyze	VERB
fbem-21464	45	5	customer	customer	NOUN
fbem-21464	45	6	information	information	NOUN
fbem-21464	45	7	,	,	PUNCT
fbem-21464	45	8	enterprises	enterprise	NOUN
fbem-21464	45	9	can	can	AUX
fbem-21464	45	10	build	build	VERB
fbem-21464	45	11	comprehensive	comprehensive	ADJ
fbem-21464	45	12	customer	customer	NOUN
fbem-21464	45	13	profiles	profile	NOUN
fbem-21464	45	14	and	and	CCONJ
fbem-21464	45	15	identify	identify	VERB
fbem-21464	45	16	the	the	DET
fbem-21464	45	17	unique	unique	ADJ
fbem-21464	45	18	needs	need	NOUN
fbem-21464	45	19	and	and	CCONJ
fbem-21464	45	20	preferences	preference	NOUN
fbem-21464	45	21	of	of	ADP
fbem-21464	45	22	each	each	DET
fbem-21464	45	23	customer	customer	NOUN
fbem-21464	45	24	.	.	PUNCT
fbem-21464	46	1	based	base	VERB
fbem-21464	46	2	on	on	ADP
fbem-21464	46	3	this	this	DET
fbem-21464	46	4	information	information	NOUN
fbem-21464	46	5	,	,	PUNCT
fbem-21464	46	6	enterprises	enterprise	NOUN
fbem-21464	46	7	can	can	AUX
fbem-21464	46	8	implement	implement	VERB
fbem-21464	46	9	customized	customized	ADJ
fbem-21464	46	10	marketing	marketing	NOUN
fbem-21464	46	11	strategies	strategy	NOUN
fbem-21464	46	12	and	and	CCONJ
fbem-21464	46	13	provide	provide	VERB
fbem-21464	46	14	personalized	personalized	ADJ
fbem-21464	46	15	product	product	NOUN
fbem-21464	46	16	recommendations	recommendation	NOUN
fbem-21464	46	17	and	and	CCONJ
fbem-21464	46	18	offers	offer	NOUN
fbem-21464	46	19	,	,	PUNCT
fbem-21464	46	20	thereby	thereby	ADV
fbem-21464	46	21	increasing	increase	VERB
fbem-21464	46	22	customer	customer	NOUN
fbem-21464	46	23	satisfaction	satisfaction	NOUN
fbem-21464	46	24	and	and	CCONJ
fbem-21464	46	25	loyalty	loyalty	NOUN
fbem-21464	46	26	.	.	PUNCT
fbem-21464	47	1	in	in	ADP
fbem-21464	47	2	addition	addition	NOUN
fbem-21464	47	3	,	,	PUNCT
fbem-21464	47	4	big	big	ADJ
fbem-21464	47	5	data	datum	NOUN
fbem-21464	47	6	analytics	analytic	NOUN
fbem-21464	47	7	plays	play	VERB
fbem-21464	47	8	an	an	DET
fbem-21464	47	9	important	important	ADJ
fbem-21464	47	10	role	role	NOUN
fbem-21464	47	11	in	in	ADP
fbem-21464	47	12	market	market	NOUN
fbem-21464	47	13	trend	trend	NOUN
fbem-21464	47	14	forecasting	forecasting	NOUN
fbem-21464	47	15	and	and	CCONJ
fbem-21464	47	16	new	new	ADJ
fbem-21464	47	17	product	product	NOUN
fbem-21464	47	18	development	development	NOUN
fbem-21464	47	19	.	.	PUNCT
fbem-21464	48	1	by	by	ADP
fbem-21464	48	2	analyzing	analyze	VERB
fbem-21464	48	3	discussions	discussion	NOUN
fbem-21464	48	4	and	and	CCONJ
fbem-21464	48	5	sentiments	sentiment	NOUN
fbem-21464	48	6	on	on	ADP
fbem-21464	48	7	social	social	ADJ
fbem-21464	48	8	media	medium	NOUN
fbem-21464	48	9	,	,	PUNCT
fbem-21464	48	10	companies	company	NOUN
fbem-21464	48	11	can	can	AUX
fbem-21464	48	12	capture	capture	VERB
fbem-21464	48	13	the	the	DET
fbem-21464	48	14	latest	late	ADJ
fbem-21464	48	15	market	market	NOUN
fbem-21464	48	16	trends	trend	NOUN
fbem-21464	48	17	and	and	CCONJ
fbem-21464	48	18	consumer	consumer	NOUN
fbem-21464	48	19	concerns	concern	NOUN
fbem-21464	48	20	.	.	PUNCT
fbem-21464	49	1	this	this	DET
fbem-21464	49	2	information	information	NOUN
fbem-21464	49	3	is	be	AUX
fbem-21464	49	4	valuable	valuable	ADJ
fbem-21464	49	5	in	in	ADP
fbem-21464	49	6	predicting	predict	VERB
fbem-21464	49	7	market	market	NOUN
fbem-21464	49	8	changes	change	NOUN
fbem-21464	49	9	and	and	CCONJ
fbem-21464	49	10	guiding	guide	VERB
fbem-21464	49	11	new	new	ADJ
fbem-21464	49	12	product	product	NOUN
fbem-21464	49	13	development	development	NOUN
fbem-21464	49	14	.	.	PUNCT
fbem-21464	50	1	however	however	ADV
fbem-21464	50	2	,	,	PUNCT
fbem-21464	50	3	the	the	DET
fbem-21464	50	4	application	application	NOUN
fbem-21464	50	5	of	of	ADP
fbem-21464	50	6	big	big	ADJ
fbem-21464	50	7	data	datum	NOUN
fbem-21464	50	8	technologies	technology	NOUN
fbem-21464	50	9	in	in	ADP
fbem-21464	50	10	marketing	marketing	NOUN
fbem-21464	50	11	faces	face	VERB
fbem-21464	50	12	some	some	DET
fbem-21464	50	13	challenges	challenge	NOUN
fbem-21464	50	14	.	.	PUNCT
fbem-21464	51	1	privacy	privacy	NOUN
fbem-21464	51	2	and	and	CCONJ
fbem-21464	51	3	security	security	NOUN
fbem-21464	51	4	of	of	ADP
fbem-21464	51	5	data	datum	NOUN
fbem-21464	51	6	are	be	AUX
fbem-21464	51	7	issues	issue	NOUN
fbem-21464	51	8	that	that	PRON
fbem-21464	51	9	need	need	VERB
fbem-21464	51	10	to	to	PART
fbem-21464	51	11	be	be	AUX
fbem-21464	51	12	focused	focus	VERB
fbem-21464	51	13	on	on	ADP
fbem-21464	51	14	.	.	PUNCT
fbem-21464	52	1	when	when	SCONJ
fbem-21464	52	2	collecting	collect	VERB
fbem-21464	52	3	and	and	CCONJ
fbem-21464	52	4	using	use	VERB
fbem-21464	52	5	consumer	consumer	NOUN
fbem-21464	52	6	data	datum	NOUN
fbem-21464	52	7	,	,	PUNCT
fbem-21464	52	8	companies	company	NOUN
fbem-21464	52	9	must	must	AUX
fbem-21464	52	10	comply	comply	VERB
fbem-21464	52	11	with	with	ADP
fbem-21464	52	12	relevant	relevant	ADJ
fbem-21464	52	13	laws	law	NOUN
fbem-21464	52	14	and	and	CCONJ
fbem-21464	52	15	regulations	regulation	NOUN
fbem-21464	52	16	to	to	PART
fbem-21464	52	17	protect	protect	VERB
fbem-21464	52	18	consumers	consumer	NOUN
fbem-21464	52	19	'	'	PART
fbem-21464	52	20	privacy	privacy	NOUN
fbem-21464	52	21	rights	right	NOUN
fbem-21464	52	22	.	.	PUNCT
fbem-21464	53	1	in	in	ADP
fbem-21464	53	2	addition	addition	NOUN
fbem-21464	53	3	,	,	PUNCT
fbem-21464	53	4	the	the	DET
fbem-21464	53	5	quality	quality	NOUN
fbem-21464	53	6	and	and	CCONJ
fbem-21464	53	7	accuracy	accuracy	NOUN
fbem-21464	53	8	of	of	ADP
fbem-21464	53	9	data	datum	NOUN
fbem-21464	53	10	directly	directly	ADV
fbem-21464	53	11	affect	affect	VERB
fbem-21464	53	12	the	the	DET
fbem-21464	53	13	validity	validity	NOUN
fbem-21464	53	14	of	of	ADP
fbem-21464	53	15	analysis	analysis	NOUN
fbem-21464	53	16	results	result	NOUN
fbem-21464	53	17	.	.	PUNCT
fbem-21464	54	1	enterprises	enterprise	NOUN
fbem-21464	54	2	need	need	VERB
fbem-21464	54	3	to	to	PART
fbem-21464	54	4	establish	establish	VERB
fbem-21464	54	5	strict	strict	ADJ
fbem-21464	54	6	data	datum	NOUN
fbem-21464	54	7	management	management	NOUN
fbem-21464	54	8	and	and	CCONJ
fbem-21464	54	9	quality	quality	NOUN
fbem-21464	54	10	control	control	NOUN
fbem-21464	54	11	processes	process	NOUN
fbem-21464	54	12	to	to	PART
fbem-21464	54	13	ensure	ensure	VERB
fbem-21464	54	14	the	the	DET
fbem-21464	54	15	reliability	reliability	NOUN
fbem-21464	54	16	of	of	ADP
fbem-21464	54	17	data	datum	NOUN
fbem-21464	54	18	.	.	PUNCT
fbem-21464	55	1	3	3	X
fbem-21464	55	2	.	.	X
fbem-21464	55	3	data	datum	NOUN
fbem-21464	55	4	analysis	analysis	NOUN
fbem-21464	55	5	applications	application	NOUN
fbem-21464	55	6	in	in	ADP
fbem-21464	55	7	marketing	marketing	NOUN
fbem-21464	55	8	strategy	strategy	NOUN
fbem-21464	55	9	3.1	3.1	NUM
fbem-21464	55	10	.	.	PUNCT
fbem-21464	56	1	data	datum	NOUN
fbem-21464	56	2	analysis	analysis	NOUN
fbem-21464	56	3	methods	method	NOUN
fbem-21464	56	4	for	for	ADP
fbem-21464	56	5	market	market	NOUN
fbem-21464	56	6	segmentation	segmentation	NOUN
fbem-21464	56	7	and	and	CCONJ
fbem-21464	56	8	positioning	positioning	NOUN
fbem-21464	56	9	market	market	NOUN
fbem-21464	56	10	segmentation	segmentation	NOUN
fbem-21464	56	11	and	and	CCONJ
fbem-21464	56	12	positioning	positioning	NOUN
fbem-21464	56	13	is	be	AUX
fbem-21464	56	14	a	a	DET
fbem-21464	56	15	core	core	ADJ
fbem-21464	56	16	aspect	aspect	NOUN
fbem-21464	56	17	of	of	ADP
fbem-21464	56	18	business	business	NOUN
fbem-21464	56	19	strategy	strategy	NOUN
fbem-21464	56	20	,	,	PUNCT
fbem-21464	56	21	and	and	CCONJ
fbem-21464	56	22	data	datum	NOUN
fbem-21464	56	23	analysis	analysis	NOUN
fbem-21464	56	24	plays	play	VERB
fbem-21464	56	25	a	a	DET
fbem-21464	56	26	crucial	crucial	ADJ
fbem-21464	56	27	role	role	NOUN
fbem-21464	56	28	in	in	ADP
fbem-21464	56	29	this	this	DET
fbem-21464	56	30	process	process	NOUN
fbem-21464	56	31	.	.	PUNCT
fbem-21464	57	1	by	by	ADP
fbem-21464	57	2	using	use	VERB
fbem-21464	57	3	a	a	DET
fbem-21464	57	4	combination	combination	NOUN
fbem-21464	57	5	of	of	ADP
fbem-21464	57	6	quantitative	quantitative	ADJ
fbem-21464	57	7	and	and	CCONJ
fbem-21464	57	8	qualitative	qualitative	ADJ
fbem-21464	57	9	data	datum	NOUN
fbem-21464	57	10	collection	collection	NOUN
fbem-21464	57	11	methods	method	NOUN
fbem-21464	57	12	,	,	PUNCT
fbem-21464	57	13	companies	company	NOUN
fbem-21464	57	14	are	be	AUX
fbem-21464	57	15	able	able	ADJ
fbem-21464	57	16	to	to	PART
fbem-21464	57	17	identify	identify	VERB
fbem-21464	57	18	and	and	CCONJ
fbem-21464	57	19	define	define	VERB
fbem-21464	57	20	different	different	ADJ
fbem-21464	57	21	consumer	consumer	NOUN
fbem-21464	57	22	segments	segment	NOUN
fbem-21464	57	23	in	in	ADP
fbem-21464	57	24	the	the	DET
fbem-21464	57	25	market	market	NOUN
fbem-21464	57	26	.	.	PUNCT
fbem-21464	58	1	structured	structured	ADJ
fbem-21464	58	2	data	datum	NOUN
fbem-21464	58	3	,	,	PUNCT
fbem-21464	58	4	such	such	ADJ
fbem-21464	58	5	as	as	ADP
fbem-21464	58	6	sales	sale	NOUN
fbem-21464	58	7	records	record	NOUN
fbem-21464	58	8	and	and	CCONJ
fbem-21464	58	9	customer	customer	NOUN
fbem-21464	58	10	demographics	demographic	NOUN
fbem-21464	58	11	,	,	PUNCT
fbem-21464	58	12	provide	provide	VERB
fbem-21464	58	13	a	a	DET
fbem-21464	58	14	solid	solid	ADJ
fbem-21464	58	15	foundation	foundation	NOUN
fbem-21464	58	16	for	for	ADP
fbem-21464	58	17	market	market	NOUN
fbem-21464	58	18	segmentation	segmentation	NOUN
fbem-21464	58	19	,	,	PUNCT
fbem-21464	58	20	while	while	SCONJ
fbem-21464	58	21	unstructured	unstructured	ADJ
fbem-21464	58	22	data	datum	NOUN
fbem-21464	58	23	,	,	PUNCT
fbem-21464	58	24	such	such	ADJ
fbem-21464	58	25	as	as	ADP
fbem-21464	58	26	social	social	ADJ
fbem-21464	58	27	media	medium	NOUN
fbem-21464	58	28	interactions	interaction	NOUN
fbem-21464	58	29	and	and	CCONJ
fbem-21464	58	30	online	online	ADJ
fbem-21464	58	31	behavioral	behavioral	ADJ
fbem-21464	58	32	logs	log	NOUN
fbem-21464	58	33	,	,	PUNCT
fbem-21464	58	34	deepen	deepen	VERB
fbem-21464	58	35	the	the	DET
fbem-21464	58	36	understanding	understanding	NOUN
fbem-21464	58	37	of	of	ADP
fbem-21464	58	38	consumer	consumer	NOUN
fbem-21464	58	39	behavior	behavior	NOUN
fbem-21464	58	40	and	and	CCONJ
fbem-21464	58	41	preferences	preference	NOUN
fbem-21464	58	42	.	.	PUNCT
fbem-21464	59	1	utilizing	utilize	VERB
fbem-21464	59	2	statistical	statistical	ADJ
fbem-21464	59	3	techniques	technique	NOUN
fbem-21464	59	4	such	such	ADJ
fbem-21464	59	5	as	as	ADP
fbem-21464	59	6	cluster	cluster	NOUN
fbem-21464	59	7	analysis	analysis	NOUN
fbem-21464	59	8	,	,	PUNCT
fbem-21464	59	9	companies	company	NOUN
fbem-21464	59	10	can	can	AUX
fbem-21464	59	11	divide	divide	VERB
fbem-21464	59	12	consumers	consumer	NOUN
fbem-21464	59	13	into	into	ADP
fbem-21464	59	14	segments	segment	NOUN
fbem-21464	59	15	based	base	VERB
fbem-21464	59	16	on	on	ADP
fbem-21464	59	17	characteristics	characteristic	NOUN
fbem-21464	59	18	such	such	ADJ
fbem-21464	59	19	as	as	ADP
fbem-21464	59	20	their	their	PRON
fbem-21464	59	21	purchase	purchase	NOUN
fbem-21464	59	22	history	history	NOUN
fbem-21464	59	23	,	,	PUNCT
fbem-21464	59	24	lifestyle	lifestyle	NOUN
fbem-21464	59	25	and	and	CCONJ
fbem-21464	59	26	values	value	NOUN
fbem-21464	59	27	.	.	PUNCT
fbem-21464	60	1	subsequently	subsequently	ADV
fbem-21464	60	2	,	,	PUNCT
fbem-21464	60	3	multivariate	multivariate	VERB
fbem-21464	60	4	analysis	analysis	NOUN
fbem-21464	60	5	techniques	technique	NOUN
fbem-21464	60	6	,	,	PUNCT
fbem-21464	60	7	such	such	ADJ
fbem-21464	60	8	as	as	ADP
fbem-21464	60	9	factor	factor	NOUN
fbem-21464	60	10	analysis	analysis	NOUN
fbem-21464	60	11	and	and	CCONJ
fbem-21464	60	12	principal	principal	ADJ
fbem-21464	60	13	component	component	NOUN
fbem-21464	60	14	analysis	analysis	NOUN
fbem-21464	60	15	,	,	PUNCT
fbem-21464	60	16	further	far	ADV
fbem-21464	60	17	reveal	reveal	VERB
fbem-21464	60	18	the	the	DET
fbem-21464	60	19	unique	unique	ADJ
fbem-21464	60	20	psychological	psychological	ADJ
fbem-21464	60	21	and	and	CCONJ
fbem-21464	60	22	behavioral	behavioral	ADJ
fbem-21464	60	23	characteristics	characteristic	NOUN
fbem-21464	60	24	of	of	ADP
fbem-21464	60	25	each	each	DET
fbem-21464	60	26	segment	segment	NOUN
fbem-21464	60	27	.	.	PUNCT
fbem-21464	61	1	these	these	DET
fbem-21464	61	2	in	in	ADP
fbem-21464	61	3	-	-	PUNCT
fbem-21464	61	4	depth	depth	NOUN
fbem-21464	61	5	insights	insight	NOUN
fbem-21464	61	6	provide	provide	VERB
fbem-21464	61	7	a	a	DET
fbem-21464	61	8	scientific	scientific	ADJ
fbem-21464	61	9	basis	basis	NOUN
fbem-21464	61	10	for	for	ADP
fbem-21464	61	11	formulating	formulate	VERB
fbem-21464	61	12	targeted	target	VERB
fbem-21464	61	13	marketing	marketing	NOUN
fbem-21464	61	14	strategies	strategy	NOUN
fbem-21464	61	15	and	and	CCONJ
fbem-21464	61	16	product	product	NOUN
fbem-21464	61	17	development	development	NOUN
fbem-21464	61	18	.	.	PUNCT
fbem-21464	62	1	in	in	ADP
fbem-21464	62	2	terms	term	NOUN
fbem-21464	62	3	of	of	ADP
fbem-21464	62	4	market	market	NOUN
fbem-21464	62	5	positioning	positioning	NOUN
fbem-21464	62	6	,	,	PUNCT
fbem-21464	62	7	data	datum	NOUN
fbem-21464	62	8	analysis	analysis	NOUN
fbem-21464	62	9	helps	help	VERB
fbem-21464	62	10	companies	company	NOUN
fbem-21464	62	11	understand	understand	VERB
fbem-21464	62	12	competitors	competitor	NOUN
fbem-21464	62	13	'	'	PART
fbem-21464	62	14	positioning	positioning	NOUN
fbem-21464	62	15	and	and	CCONJ
fbem-21464	62	16	identify	identify	VERB
fbem-21464	62	17	gaps	gap	NOUN
fbem-21464	62	18	in	in	ADP
fbem-21464	62	19	the	the	DET
fbem-21464	62	20	market	market	NOUN
fbem-21464	62	21	.	.	PUNCT
fbem-21464	63	1	differentiation	differentiation	NOUN
fbem-21464	63	2	analysis	analysis	NOUN
fbem-21464	63	3	reveals	reveal	VERB
fbem-21464	63	4	the	the	DET
fbem-21464	63	5	competitive	competitive	ADJ
fbem-21464	63	6	advantages	advantage	NOUN
fbem-21464	63	7	of	of	ADP
fbem-21464	63	8	a	a	DET
fbem-21464	63	9	product	product	NOUN
fbem-21464	63	10	or	or	CCONJ
fbem-21464	63	11	service	service	NOUN
fbem-21464	63	12	in	in	ADP
fbem-21464	63	13	terms	term	NOUN
fbem-21464	63	14	of	of	ADP
fbem-21464	63	15	quality	quality	NOUN
fbem-21464	63	16	,	,	PUNCT
fbem-21464	63	17	price	price	NOUN
fbem-21464	63	18	,	,	PUNCT
fbem-21464	63	19	and	and	CCONJ
fbem-21464	63	20	service	service	NOUN
fbem-21464	63	21	,	,	PUNCT
fbem-21464	63	22	while	while	SCONJ
fbem-21464	63	23	the	the	DET
fbem-21464	63	24	development	development	NOUN
fbem-21464	63	25	and	and	CCONJ
fbem-21464	63	26	adjustment	adjustment	NOUN
fbem-21464	63	27	of	of	ADP
fbem-21464	63	28	positioning	positioning	NOUN
fbem-21464	63	29	strategies	strategy	NOUN
fbem-21464	63	30	relies	rely	VERB
fbem-21464	63	31	on	on	ADP
fbem-21464	63	32	an	an	DET
fbem-21464	63	33	in	in	ADP
fbem-21464	63	34	-	-	PUNCT
fbem-21464	63	35	depth	depth	NOUN
fbem-21464	63	36	understanding	understanding	NOUN
fbem-21464	63	37	of	of	ADP
fbem-21464	63	38	target	target	NOUN
fbem-21464	63	39	consumer	consumer	NOUN
fbem-21464	63	40	behavior	behavior	NOUN
fbem-21464	63	41	and	and	CCONJ
fbem-21464	63	42	preferences	preference	NOUN
fbem-21464	63	43	.	.	PUNCT
fbem-21464	64	1	through	through	ADP
fbem-21464	64	2	data	data	NOUN
fbem-21464	64	3	analysis	analysis	NOUN
fbem-21464	64	4	,	,	PUNCT
fbem-21464	64	5	companies	company	NOUN
fbem-21464	64	6	are	be	AUX
fbem-21464	64	7	able	able	ADJ
fbem-21464	64	8	to	to	PART
fbem-21464	64	9	ensure	ensure	VERB
fbem-21464	64	10	that	that	SCONJ
fbem-21464	64	11	their	their	PRON
fbem-21464	64	12	market	market	NOUN
fbem-21464	64	13	positioning	positioning	NOUN
fbem-21464	64	14	strategies	strategy	NOUN
fbem-21464	64	15	match	match	VERB
fbem-21464	64	16	consumer	consumer	NOUN
fbem-21464	64	17	needs	need	NOUN
fbem-21464	64	18	and	and	CCONJ
fbem-21464	64	19	expectations	expectation	NOUN
fbem-21464	64	20	,	,	PUNCT
fbem-21464	64	21	thereby	thereby	ADV
fbem-21464	64	22	gaining	gain	VERB
fbem-21464	64	23	an	an	DET
fbem-21464	64	24	edge	edge	NOUN
fbem-21464	64	25	in	in	ADP
fbem-21464	64	26	the	the	DET
fbem-21464	64	27	competitive	competitive	ADJ
fbem-21464	64	28	marketplace	marketplace	NOUN
fbem-21464	64	29	.	.	PUNCT
fbem-21464	65	1	in	in	ADP
fbem-21464	65	2	addition	addition	NOUN
fbem-21464	65	3	,	,	PUNCT
fbem-21464	65	4	the	the	DET
fbem-21464	65	5	application	application	NOUN
fbem-21464	65	6	of	of	ADP
fbem-21464	65	7	case	case	NOUN
fbem-21464	65	8	studies	study	NOUN
fbem-21464	65	9	demonstrates	demonstrate	VERB
fbem-21464	65	10	the	the	DET
fbem-21464	65	11	practical	practical	ADJ
fbem-21464	65	12	effects	effect	NOUN
fbem-21464	65	13	of	of	ADP
fbem-21464	65	14	data	datum	NOUN
fbem-21464	65	15	analytics	analytic	NOUN
fbem-21464	65	16	in	in	ADP
fbem-21464	65	17	market	market	NOUN
fbem-21464	65	18	segmentation	segmentation	NOUN
fbem-21464	65	19	and	and	CCONJ
fbem-21464	65	20	positioning	positioning	NOUN
fbem-21464	65	21	.	.	PUNCT
fbem-21464	66	1	successful	successful	ADJ
fbem-21464	66	2	cases	case	NOUN
fbem-21464	66	3	provide	provide	VERB
fbem-21464	66	4	valuable	valuable	ADJ
fbem-21464	66	5	experiences	experience	NOUN
fbem-21464	66	6	and	and	CCONJ
fbem-21464	66	7	insights	insight	NOUN
fbem-21464	66	8	to	to	PART
fbem-21464	66	9	guide	guide	VERB
fbem-21464	66	10	companies	company	NOUN
fbem-21464	66	11	on	on	ADP
fbem-21464	66	12	how	how	SCONJ
fbem-21464	66	13	to	to	PART
fbem-21464	66	14	optimize	optimize	VERB
fbem-21464	66	15	their	their	PRON
fbem-21464	66	16	market	market	NOUN
fbem-21464	66	17	strategies	strategy	NOUN
fbem-21464	66	18	and	and	CCONJ
fbem-21464	66	19	achieve	achieve	VERB
fbem-21464	66	20	more	more	ADV
fbem-21464	66	21	precise	precise	ADJ
fbem-21464	66	22	target	target	NOUN
fbem-21464	66	23	market	market	NOUN
fbem-21464	66	24	positioning	positioning	NOUN
fbem-21464	66	25	through	through	ADP
fbem-21464	66	26	data	datum	NOUN
fbem-21464	66	27	analytics	analytic	NOUN
fbem-21464	66	28	.	.	PUNCT
fbem-21464	67	1	all	all	ADV
fbem-21464	67	2	in	in	ADP
fbem-21464	67	3	all	all	PRON
fbem-21464	67	4	,	,	PUNCT
fbem-21464	67	5	data	data	VERB
fbem-21464	67	6	analysis	analysis	NOUN
fbem-21464	67	7	not	not	PART
fbem-21464	67	8	only	only	ADV
fbem-21464	67	9	enhances	enhance	VERB
fbem-21464	67	10	enterprises	enterprise	NOUN
fbem-21464	67	11	'	'	PART
fbem-21464	67	12	insight	insight	NOUN
fbem-21464	67	13	into	into	ADP
fbem-21464	67	14	the	the	DET
fbem-21464	67	15	market	market	NOUN
fbem-21464	67	16	,	,	PUNCT
fbem-21464	67	17	but	but	CCONJ
fbem-21464	67	18	also	also	ADV
fbem-21464	67	19	improves	improve	VERB
fbem-21464	67	20	the	the	DET
fbem-21464	67	21	relevance	relevance	NOUN
fbem-21464	67	22	and	and	CCONJ
fbem-21464	67	23	effectiveness	effectiveness	NOUN
fbem-21464	67	24	of	of	ADP
fbem-21464	67	25	market	market	NOUN
fbem-21464	67	26	strategies	strategy	NOUN
fbem-21464	67	27	.	.	PUNCT
fbem-21464	68	1	3.2	3.2	NUM
fbem-21464	68	2	.	.	PUNCT
fbem-21464	69	1	data	datum	NOUN
fbem-21464	69	2	analysis	analysis	NOUN
fbem-21464	69	3	of	of	ADP
fbem-21464	69	4	consumer	consumer	NOUN
fbem-21464	69	5	behavior	behavior	NOUN
fbem-21464	69	6	in	in	ADP
fbem-21464	69	7	the	the	DET
fbem-21464	69	8	modern	modern	ADJ
fbem-21464	69	9	business	business	NOUN
fbem-21464	69	10	environment	environment	NOUN
fbem-21464	69	11	,	,	PUNCT
fbem-21464	69	12	data	data	VERB
fbem-21464	69	13	analysis	analysis	NOUN
fbem-21464	69	14	of	of	ADP
fbem-21464	69	15	consumer	consumer	NOUN
fbem-21464	69	16	behavior	behavior	NOUN
fbem-21464	69	17	has	have	AUX
fbem-21464	69	18	become	become	VERB
fbem-21464	69	19	a	a	DET
fbem-21464	69	20	key	key	ADJ
fbem-21464	69	21	tool	tool	NOUN
fbem-21464	69	22	for	for	ADP
fbem-21464	69	23	gaining	gain	VERB
fbem-21464	69	24	insight	insight	NOUN
fbem-21464	69	25	into	into	ADP
fbem-21464	69	26	consumer	consumer	NOUN
fbem-21464	69	27	needs	need	NOUN
fbem-21464	69	28	,	,	PUNCT
fbem-21464	69	29	predicting	predict	VERB
fbem-21464	69	30	market	market	NOUN
fbem-21464	69	31	trends	trend	NOUN
fbem-21464	69	32	and	and	CCONJ
fbem-21464	69	33	formulating	formulate	VERB
fbem-21464	69	34	marketing	marketing	NOUN
fbem-21464	69	35	strategies	strategy	NOUN
fbem-21464	69	36	.	.	PUNCT
fbem-21464	70	1	by	by	ADP
fbem-21464	70	2	collecting	collect	VERB
fbem-21464	70	3	and	and	CCONJ
fbem-21464	70	4	analyzing	analyze	VERB
fbem-21464	70	5	data	datum	NOUN
fbem-21464	70	6	on	on	ADP
fbem-21464	70	7	consumers	consumer	NOUN
fbem-21464	70	8	'	'	PART
fbem-21464	70	9	purchase	purchase	NOUN
fbem-21464	70	10	history	history	NOUN
fbem-21464	70	11	,	,	PUNCT
fbem-21464	70	12	online	online	ADJ
fbem-21464	70	13	behavior	behavior	NOUN
fbem-21464	70	14	,	,	PUNCT
fbem-21464	70	15	social	social	ADJ
fbem-21464	70	16	media	medium	NOUN
fbem-21464	70	17	interactions	interaction	NOUN
fbem-21464	70	18	,	,	PUNCT
fbem-21464	70	19	and	and	CCONJ
fbem-21464	70	20	feedback	feedback	NOUN
fbem-21464	70	21	,	,	PUNCT
fbem-21464	70	22	companies	company	NOUN
fbem-21464	70	23	are	be	AUX
fbem-21464	70	24	able	able	ADJ
fbem-21464	70	25	to	to	PART
fbem-21464	70	26	gain	gain	VERB
fbem-21464	70	27	an	an	DET
fbem-21464	70	28	in	in	ADP
fbem-21464	70	29	-	-	PUNCT
fbem-21464	70	30	depth	depth	NOUN
fbem-21464	70	31	understanding	understanding	NOUN
fbem-21464	70	32	of	of	ADP
fbem-21464	70	33	consumer	consumer	NOUN
fbem-21464	70	34	preferences	preference	NOUN
fbem-21464	70	35	,	,	PUNCT
fbem-21464	70	36	purchase	purchase	NOUN
fbem-21464	70	37	motivations	motivation	NOUN
fbem-21464	70	38	,	,	PUNCT
fbem-21464	70	39	and	and	CCONJ
fbem-21464	70	40	decision	decision	NOUN
fbem-21464	70	41	-	-	PUNCT
fbem-21464	70	42	making	make	VERB
fbem-21464	70	43	processes	process	NOUN
fbem-21464	70	44	.	.	PUNCT
fbem-21464	71	1	first	first	ADV
fbem-21464	71	2	,	,	PUNCT
fbem-21464	71	3	a	a	DET
fbem-21464	71	4	consumer	consumer	NOUN
fbem-21464	71	5	's	's	PART
fbem-21464	71	6	purchase	purchase	NOUN
fbem-21464	71	7	history	history	NOUN
fbem-21464	71	8	provides	provide	VERB
fbem-21464	71	9	direct	direct	ADJ
fbem-21464	71	10	information	information	NOUN
fbem-21464	71	11	about	about	ADP
fbem-21464	71	12	the	the	DET
fbem-21464	71	13	frequency	frequency	NOUN
fbem-21464	71	14	of	of	ADP
fbem-21464	71	15	their	their	PRON
fbem-21464	71	16	purchases	purchase	NOUN
fbem-21464	71	17	,	,	PUNCT
fbem-21464	71	18	preferred	preferred	ADJ
fbem-21464	71	19	brands	brand	NOUN
fbem-21464	71	20	and	and	CCONJ
fbem-21464	71	21	product	product	NOUN
fbem-21464	71	22	types	type	NOUN
fbem-21464	71	23	.	.	PUNCT
fbem-21464	72	1	these	these	DET
fbem-21464	72	2	data	datum	NOUN
fbem-21464	72	3	can	can	AUX
fbem-21464	72	4	be	be	AUX
fbem-21464	72	5	analyzed	analyze	VERB
fbem-21464	72	6	through	through	ADP
fbem-21464	72	7	time	time	NOUN
fbem-21464	72	8	series	series	PROPN
fbem-21464	72	9	analysis	analysis	NOUN
fbem-21464	72	10	to	to	PART
fbem-21464	72	11	reveal	reveal	VERB
fbem-21464	72	12	consumers	consumer	NOUN
fbem-21464	72	13	'	'	PART
fbem-21464	72	14	buying	buying	NOUN
fbem-21464	72	15	cycles	cycle	NOUN
fbem-21464	72	16	and	and	CCONJ
fbem-21464	72	17	seasonal	seasonal	ADJ
fbem-21464	72	18	patterns	pattern	NOUN
fbem-21464	72	19	,	,	PUNCT
fbem-21464	72	20	providing	provide	VERB
fbem-21464	72	21	a	a	DET
fbem-21464	72	22	basis	basis	NOUN
fbem-21464	72	23	for	for	ADP
fbem-21464	72	24	inventory	inventory	NOUN
fbem-21464	72	25	management	management	NOUN
fbem-21464	72	26	and	and	CCONJ
fbem-21464	72	27	product	product	NOUN
fbem-21464	72	28	promotion	promotion	NOUN
fbem-21464	72	29	.	.	PUNCT
fbem-21464	73	1	second	second	ADJ
fbem-21464	73	2	,	,	PUNCT
fbem-21464	73	3	online	online	ADJ
fbem-21464	73	4	behavioral	behavioral	ADJ
fbem-21464	73	5	data	datum	NOUN
fbem-21464	73	6	,	,	PUNCT
fbem-21464	73	7	such	such	ADJ
fbem-21464	73	8	as	as	ADP
fbem-21464	73	9	website	website	NOUN
fbem-21464	73	10	clickstream	clickstream	NOUN
fbem-21464	73	11	,	,	PUNCT
fbem-21464	73	12	search	search	NOUN
fbem-21464	73	13	history	history	NOUN
fbem-21464	73	14	,	,	PUNCT
fbem-21464	73	15	and	and	CCONJ
fbem-21464	73	16	page	page	NOUN
fbem-21464	73	17	dwell	dwell	NOUN
fbem-21464	73	18	time	time	NOUN
fbem-21464	73	19	,	,	PUNCT
fbem-21464	73	20	can	can	AUX
fbem-21464	73	21	347	347	NUM
fbem-21464	73	22	reveal	reveal	VERB
fbem-21464	73	23	consumers	consumer	NOUN
fbem-21464	73	24	'	'	PART
fbem-21464	73	25	points	point	NOUN
fbem-21464	73	26	of	of	ADP
fbem-21464	73	27	interest	interest	NOUN
fbem-21464	73	28	and	and	CCONJ
fbem-21464	73	29	latent	latent	NOUN
fbem-21464	73	30	needs	need	VERB
fbem-21464	73	31	through	through	ADP
fbem-21464	73	32	user	user	NOUN
fbem-21464	73	33	behavioral	behavioral	ADJ
fbem-21464	73	34	path	path	NOUN
fbem-21464	73	35	analysis	analysis	NOUN
fbem-21464	73	36	,	,	PUNCT
fbem-21464	73	37	thus	thus	ADV
fbem-21464	73	38	guiding	guide	VERB
fbem-21464	73	39	website	website	NOUN
fbem-21464	73	40	optimization	optimization	NOUN
fbem-21464	73	41	and	and	CCONJ
fbem-21464	73	42	the	the	DET
fbem-21464	73	43	development	development	NOUN
fbem-21464	73	44	of	of	ADP
fbem-21464	73	45	personalized	personalized	ADJ
fbem-21464	73	46	recommendation	recommendation	NOUN
fbem-21464	73	47	algorithms	algorithm	NOUN
fbem-21464	73	48	.	.	PUNCT
fbem-21464	74	1	consumer	consumer	NOUN
fbem-21464	74	2	interactions	interaction	NOUN
fbem-21464	74	3	and	and	CCONJ
fbem-21464	74	4	feedback	feedback	NOUN
fbem-21464	74	5	on	on	ADP
fbem-21464	74	6	social	social	ADJ
fbem-21464	74	7	media	medium	NOUN
fbem-21464	74	8	platforms	platform	NOUN
fbem-21464	74	9	provide	provide	VERB
fbem-21464	74	10	a	a	DET
fbem-21464	74	11	richer	rich	ADJ
fbem-21464	74	12	and	and	CCONJ
fbem-21464	74	13	more	more	ADJ
fbem-21464	74	14	real	real	ADJ
fbem-21464	74	15	-	-	PUNCT
fbem-21464	74	16	time	time	NOUN
fbem-21464	74	17	view	view	NOUN
fbem-21464	74	18	of	of	ADP
fbem-21464	74	19	consumer	consumer	NOUN
fbem-21464	74	20	sentiment	sentiment	NOUN
fbem-21464	74	21	and	and	CCONJ
fbem-21464	74	22	opinions	opinion	NOUN
fbem-21464	74	23	.	.	PUNCT
fbem-21464	75	1	sentiment	sentiment	NOUN
fbem-21464	75	2	analysis	analysis	NOUN
fbem-21464	75	3	techniques	technique	NOUN
fbem-21464	75	4	are	be	AUX
fbem-21464	75	5	able	able	ADJ
fbem-21464	75	6	to	to	PART
fbem-21464	75	7	extract	extract	VERB
fbem-21464	75	8	consumers	consumer	NOUN
fbem-21464	75	9	'	'	PART
fbem-21464	75	10	emotional	emotional	ADJ
fbem-21464	75	11	tendencies	tendency	NOUN
fbem-21464	75	12	from	from	ADP
fbem-21464	75	13	textual	textual	ADJ
fbem-21464	75	14	data	datum	NOUN
fbem-21464	75	15	,	,	PUNCT
fbem-21464	75	16	helping	help	VERB
fbem-21464	75	17	organizations	organization	NOUN
fbem-21464	75	18	capture	capture	VERB
fbem-21464	75	19	market	market	NOUN
fbem-21464	75	20	sentiment	sentiment	NOUN
fbem-21464	75	21	and	and	CCONJ
fbem-21464	75	22	consumer	consumer	NOUN
fbem-21464	75	23	satisfaction	satisfaction	NOUN
fbem-21464	75	24	.	.	PUNCT
fbem-21464	76	1	in	in	ADP
fbem-21464	76	2	addition	addition	NOUN
fbem-21464	76	3	,	,	PUNCT
fbem-21464	76	4	social	social	ADJ
fbem-21464	76	5	media	medium	NOUN
fbem-21464	76	6	analytics	analytic	NOUN
fbem-21464	76	7	can	can	AUX
fbem-21464	76	8	identify	identify	VERB
fbem-21464	76	9	key	key	ADJ
fbem-21464	76	10	opinion	opinion	NOUN
fbem-21464	76	11	leaders	leader	NOUN
fbem-21464	76	12	(	(	PUNCT
fbem-21464	76	13	kols	kols	PROPN
fbem-21464	76	14	)	)	PUNCT
fbem-21464	76	15	and	and	CCONJ
fbem-21464	76	16	influencers	influencer	NOUN
fbem-21464	76	17	,	,	PUNCT
fbem-21464	76	18	who	who	PRON
fbem-21464	76	19	play	play	VERB
fbem-21464	76	20	an	an	DET
fbem-21464	76	21	important	important	ADJ
fbem-21464	76	22	role	role	NOUN
fbem-21464	76	23	in	in	ADP
fbem-21464	76	24	product	product	NOUN
fbem-21464	76	25	promotion	promotion	NOUN
fbem-21464	76	26	and	and	CCONJ
fbem-21464	76	27	brand	brand	NOUN
fbem-21464	76	28	building	building	NOUN
fbem-21464	76	29	.	.	PUNCT
fbem-21464	77	1	by	by	ADP
fbem-21464	77	2	integrating	integrate	VERB
fbem-21464	77	3	these	these	DET
fbem-21464	77	4	multiple	multiple	ADJ
fbem-21464	77	5	sources	source	NOUN
fbem-21464	77	6	of	of	ADP
fbem-21464	77	7	data	datum	NOUN
fbem-21464	77	8	,	,	PUNCT
fbem-21464	77	9	companies	company	NOUN
fbem-21464	77	10	can	can	AUX
fbem-21464	77	11	build	build	VERB
fbem-21464	77	12	comprehensive	comprehensive	ADJ
fbem-21464	77	13	consumer	consumer	NOUN
fbem-21464	77	14	profiles	profile	NOUN
fbem-21464	77	15	that	that	PRON
fbem-21464	77	16	include	include	VERB
fbem-21464	77	17	demographic	demographic	ADJ
fbem-21464	77	18	,	,	PUNCT
fbem-21464	77	19	psychographic	psychographic	ADJ
fbem-21464	77	20	,	,	PUNCT
fbem-21464	77	21	and	and	CCONJ
fbem-21464	77	22	behavioral	behavioral	ADJ
fbem-21464	77	23	characteristics	characteristic	NOUN
fbem-21464	77	24	.	.	PUNCT
fbem-21464	78	1	these	these	DET
fbem-21464	78	2	portraits	portrait	NOUN
fbem-21464	78	3	provide	provide	VERB
fbem-21464	78	4	a	a	DET
fbem-21464	78	5	solid	solid	ADJ
fbem-21464	78	6	foundation	foundation	NOUN
fbem-21464	78	7	for	for	ADP
fbem-21464	78	8	market	market	NOUN
fbem-21464	78	9	segmentation	segmentation	NOUN
fbem-21464	78	10	,	,	PUNCT
fbem-21464	78	11	personalized	personalized	ADJ
fbem-21464	78	12	marketing	marketing	NOUN
fbem-21464	78	13	and	and	CCONJ
fbem-21464	78	14	customer	customer	NOUN
fbem-21464	78	15	relationship	relationship	NOUN
fbem-21464	78	16	management	management	NOUN
fbem-21464	78	17	.	.	PUNCT
fbem-21464	79	1	meanwhile	meanwhile	ADV
fbem-21464	79	2	,	,	PUNCT
fbem-21464	79	3	predictive	predictive	ADJ
fbem-21464	79	4	analytics	analytic	NOUN
fbem-21464	79	5	models	model	NOUN
fbem-21464	79	6	,	,	PUNCT
fbem-21464	79	7	such	such	ADJ
fbem-21464	79	8	as	as	ADP
fbem-21464	79	9	logistic	logistic	ADJ
fbem-21464	79	10	regression	regression	NOUN
fbem-21464	79	11	,	,	PUNCT
fbem-21464	79	12	decision	decision	NOUN
fbem-21464	79	13	trees	tree	NOUN
fbem-21464	79	14	and	and	CCONJ
fbem-21464	79	15	random	random	ADJ
fbem-21464	79	16	forests	forest	NOUN
fbem-21464	79	17	,	,	PUNCT
fbem-21464	79	18	can	can	AUX
fbem-21464	79	19	predict	predict	VERB
fbem-21464	79	20	consumers	consumer	NOUN
fbem-21464	79	21	'	'	PART
fbem-21464	79	22	purchase	purchase	NOUN
fbem-21464	79	23	probability	probability	NOUN
fbem-21464	79	24	and	and	CCONJ
fbem-21464	79	25	churn	churn	NOUN
fbem-21464	79	26	risk	risk	NOUN
fbem-21464	79	27	based	base	VERB
fbem-21464	79	28	on	on	ADP
fbem-21464	79	29	historical	historical	ADJ
fbem-21464	79	30	data	datum	NOUN
fbem-21464	79	31	,	,	PUNCT
fbem-21464	79	32	helping	help	VERB
fbem-21464	79	33	enterprises	enterprise	NOUN
fbem-21464	79	34	develop	develop	VERB
fbem-21464	79	35	more	more	ADV
fbem-21464	79	36	targeted	target	VERB
fbem-21464	79	37	marketing	marketing	NOUN
fbem-21464	79	38	campaigns	campaign	NOUN
fbem-21464	79	39	and	and	CCONJ
fbem-21464	79	40	customer	customer	NOUN
fbem-21464	79	41	retention	retention	NOUN
fbem-21464	79	42	strategies	strategy	NOUN
fbem-21464	79	43	.	.	PUNCT
fbem-21464	80	1	3.3	3.3	NUM
fbem-21464	80	2	.	.	PUNCT
fbem-21464	81	1	competition	competition	NOUN
fbem-21464	81	2	analysis	analysis	NOUN
fbem-21464	81	3	and	and	CCONJ
fbem-21464	81	4	market	market	NOUN
fbem-21464	81	5	trend	trend	NOUN
fbem-21464	81	6	forecasting	forecasting	NOUN
fbem-21464	81	7	in	in	ADP
fbem-21464	81	8	a	a	DET
fbem-21464	81	9	time	time	NOUN
fbem-21464	81	10	of	of	ADP
fbem-21464	81	11	increasingly	increasingly	ADV
fbem-21464	81	12	fierce	fierce	ADJ
fbem-21464	81	13	business	business	NOUN
fbem-21464	81	14	competition	competition	NOUN
fbem-21464	81	15	,	,	PUNCT
fbem-21464	81	16	the	the	DET
fbem-21464	81	17	importance	importance	NOUN
fbem-21464	81	18	of	of	ADP
fbem-21464	81	19	competitive	competitive	ADJ
fbem-21464	81	20	analysis	analysis	NOUN
fbem-21464	81	21	and	and	CCONJ
fbem-21464	81	22	market	market	NOUN
fbem-21464	81	23	trend	trend	NOUN
fbem-21464	81	24	prediction	prediction	NOUN
fbem-21464	81	25	for	for	ADP
fbem-21464	81	26	enterprise	enterprise	NOUN
fbem-21464	81	27	strategic	strategic	ADJ
fbem-21464	81	28	planning	planning	NOUN
fbem-21464	81	29	is	be	AUX
fbem-21464	81	30	self	self	NOUN
fbem-21464	81	31	-	-	PUNCT
fbem-21464	81	32	evident	evident	ADJ
fbem-21464	81	33	.	.	PUNCT
fbem-21464	82	1	data	datum	NOUN
fbem-21464	82	2	analytics	analytic	NOUN
fbem-21464	82	3	plays	play	VERB
fbem-21464	82	4	a	a	DET
fbem-21464	82	5	central	central	ADJ
fbem-21464	82	6	role	role	NOUN
fbem-21464	82	7	in	in	ADP
fbem-21464	82	8	this	this	DET
fbem-21464	82	9	process	process	NOUN
fbem-21464	82	10	,	,	PUNCT
fbem-21464	82	11	providing	provide	VERB
fbem-21464	82	12	companies	company	NOUN
fbem-21464	82	13	with	with	ADP
fbem-21464	82	14	a	a	DET
fbem-21464	82	15	powerful	powerful	ADJ
fbem-21464	82	16	tool	tool	NOUN
fbem-21464	82	17	to	to	PART
fbem-21464	82	18	gain	gain	VERB
fbem-21464	82	19	insight	insight	NOUN
fbem-21464	82	20	into	into	ADP
fbem-21464	82	21	market	market	NOUN
fbem-21464	82	22	dynamics	dynamic	NOUN
fbem-21464	82	23	and	and	CCONJ
fbem-21464	82	24	the	the	DET
fbem-21464	82	25	competitive	competitive	ADJ
fbem-21464	82	26	environment	environment	NOUN
fbem-21464	82	27	.	.	PUNCT
fbem-21464	83	1	first	first	ADV
fbem-21464	83	2	,	,	PUNCT
fbem-21464	83	3	the	the	DET
fbem-21464	83	4	key	key	NOUN
fbem-21464	83	5	to	to	PART
fbem-21464	83	6	competitive	competitive	ADJ
fbem-21464	83	7	analysis	analysis	NOUN
fbem-21464	83	8	is	be	AUX
fbem-21464	83	9	to	to	PART
fbem-21464	83	10	collect	collect	VERB
fbem-21464	83	11	and	and	CCONJ
fbem-21464	83	12	analyze	analyze	VERB
fbem-21464	83	13	competitors	competitor	NOUN
fbem-21464	83	14	'	'	PART
fbem-21464	83	15	data	datum	NOUN
fbem-21464	83	16	.	.	PUNCT
fbem-21464	84	1	enterprises	enterprise	NOUN
fbem-21464	84	2	can	can	AUX
fbem-21464	84	3	obtain	obtain	VERB
fbem-21464	84	4	competitors	competitor	NOUN
fbem-21464	84	5	'	'	PART
fbem-21464	84	6	public	public	ADJ
fbem-21464	84	7	information	information	NOUN
fbem-21464	84	8	,	,	PUNCT
fbem-21464	84	9	such	such	ADJ
fbem-21464	84	10	as	as	ADP
fbem-21464	84	11	product	product	NOUN
fbem-21464	84	12	prices	price	NOUN
fbem-21464	84	13	,	,	PUNCT
fbem-21464	84	14	promotions	promotion	NOUN
fbem-21464	84	15	and	and	CCONJ
fbem-21464	84	16	customer	customer	NOUN
fbem-21464	84	17	reviews	review	NOUN
fbem-21464	84	18	,	,	PUNCT
fbem-21464	84	19	through	through	ADP
fbem-21464	84	20	web	web	NOUN
fbem-21464	84	21	crawler	crawler	NOUN
fbem-21464	84	22	technology	technology	NOUN
fbem-21464	84	23	,	,	PUNCT
fbem-21464	84	24	as	as	ADV
fbem-21464	84	25	well	well	ADV
fbem-21464	84	26	as	as	ADP
fbem-21464	84	27	non	non	ADJ
fbem-21464	84	28	-	-	ADJ
fbem-21464	84	29	public	public	ADJ
fbem-21464	84	30	information	information	NOUN
fbem-21464	84	31	,	,	PUNCT
fbem-21464	84	32	such	such	ADJ
fbem-21464	84	33	as	as	ADP
fbem-21464	84	34	market	market	NOUN
fbem-21464	84	35	share	share	NOUN
fbem-21464	84	36	and	and	CCONJ
fbem-21464	84	37	customer	customer	NOUN
fbem-21464	84	38	satisfaction	satisfaction	NOUN
fbem-21464	84	39	,	,	PUNCT
fbem-21464	84	40	through	through	ADP
fbem-21464	84	41	market	market	NOUN
fbem-21464	84	42	research	research	NOUN
fbem-21464	84	43	.	.	PUNCT
fbem-21464	85	1	these	these	DET
fbem-21464	85	2	data	datum	NOUN
fbem-21464	85	3	,	,	PUNCT
fbem-21464	85	4	through	through	ADP
fbem-21464	85	5	comparative	comparative	ADJ
fbem-21464	85	6	analysis	analysis	NOUN
fbem-21464	85	7	,	,	PUNCT
fbem-21464	85	8	can	can	AUX
fbem-21464	85	9	help	help	VERB
fbem-21464	85	10	enterprises	enterprise	NOUN
fbem-21464	85	11	identify	identify	VERB
fbem-21464	85	12	their	their	PRON
fbem-21464	85	13	own	own	ADJ
fbem-21464	85	14	strengths	strength	NOUN
fbem-21464	85	15	and	and	CCONJ
fbem-21464	85	16	weaknesses	weakness	NOUN
fbem-21464	85	17	,	,	PUNCT
fbem-21464	85	18	and	and	CCONJ
fbem-21464	85	19	discover	discover	VERB
fbem-21464	85	20	opportunities	opportunity	NOUN
fbem-21464	85	21	and	and	CCONJ
fbem-21464	85	22	threats	threat	NOUN
fbem-21464	85	23	in	in	ADP
fbem-21464	85	24	the	the	DET
fbem-21464	85	25	market	market	NOUN
fbem-21464	85	26	,	,	PUNCT
fbem-21464	85	27	so	so	SCONJ
fbem-21464	85	28	as	as	SCONJ
fbem-21464	85	29	to	to	PART
fbem-21464	85	30	formulate	formulate	VERB
fbem-21464	85	31	effective	effective	ADJ
fbem-21464	85	32	competitive	competitive	ADJ
fbem-21464	85	33	strategies	strategy	NOUN
fbem-21464	85	34	.	.	PUNCT
fbem-21464	86	1	secondly	secondly	ADV
fbem-21464	86	2	,	,	PUNCT
fbem-21464	86	3	market	market	NOUN
fbem-21464	86	4	trend	trend	NOUN
fbem-21464	86	5	prediction	prediction	NOUN
fbem-21464	86	6	is	be	AUX
fbem-21464	86	7	an	an	DET
fbem-21464	86	8	important	important	ADJ
fbem-21464	86	9	means	mean	NOUN
fbem-21464	86	10	for	for	SCONJ
fbem-21464	86	11	enterprises	enterprise	NOUN
fbem-21464	86	12	to	to	PART
fbem-21464	86	13	grasp	grasp	VERB
fbem-21464	86	14	market	market	NOUN
fbem-21464	86	15	development	development	NOUN
fbem-21464	86	16	opportunities	opportunity	NOUN
fbem-21464	86	17	and	and	CCONJ
fbem-21464	86	18	avoid	avoid	VERB
fbem-21464	86	19	risks	risk	NOUN
fbem-21464	86	20	.	.	PUNCT
fbem-21464	87	1	through	through	ADP
fbem-21464	87	2	statistical	statistical	ADJ
fbem-21464	87	3	methods	method	NOUN
fbem-21464	87	4	such	such	ADJ
fbem-21464	87	5	as	as	ADP
fbem-21464	87	6	time	time	NOUN
fbem-21464	87	7	series	series	NOUN
fbem-21464	87	8	analysis	analysis	NOUN
fbem-21464	87	9	and	and	CCONJ
fbem-21464	87	10	regression	regression	NOUN
fbem-21464	87	11	analysis	analysis	NOUN
fbem-21464	87	12	,	,	PUNCT
fbem-21464	87	13	enterprises	enterprise	NOUN
fbem-21464	87	14	can	can	AUX
fbem-21464	87	15	predict	predict	VERB
fbem-21464	87	16	future	future	ADJ
fbem-21464	87	17	market	market	NOUN
fbem-21464	87	18	size	size	NOUN
fbem-21464	87	19	,	,	PUNCT
fbem-21464	87	20	product	product	NOUN
fbem-21464	87	21	demand	demand	NOUN
fbem-21464	87	22	and	and	CCONJ
fbem-21464	87	23	price	price	NOUN
fbem-21464	87	24	trends	trend	NOUN
fbem-21464	87	25	based	base	VERB
fbem-21464	87	26	on	on	ADP
fbem-21464	87	27	historical	historical	ADJ
fbem-21464	87	28	data	datum	NOUN
fbem-21464	87	29	.	.	PUNCT
fbem-21464	88	1	in	in	ADP
fbem-21464	88	2	addition	addition	NOUN
fbem-21464	88	3	,	,	PUNCT
fbem-21464	88	4	machine	machine	NOUN
fbem-21464	88	5	learning	learning	NOUN
fbem-21464	88	6	algorithms	algorithm	NOUN
fbem-21464	88	7	,	,	PUNCT
fbem-21464	88	8	such	such	ADJ
fbem-21464	88	9	as	as	ADP
fbem-21464	88	10	random	random	ADJ
fbem-21464	88	11	forest	forest	NOUN
fbem-21464	88	12	and	and	CCONJ
fbem-21464	88	13	support	support	VERB
fbem-21464	88	14	vector	vector	NOUN
fbem-21464	88	15	machines	machine	NOUN
fbem-21464	88	16	,	,	PUNCT
fbem-21464	88	17	are	be	AUX
fbem-21464	88	18	able	able	ADJ
fbem-21464	88	19	to	to	PART
fbem-21464	88	20	deal	deal	VERB
fbem-21464	88	21	with	with	ADP
fbem-21464	88	22	more	more	ADJ
fbem-21464	88	23	complex	complex	ADJ
fbem-21464	88	24	non	non	ADJ
fbem-21464	88	25	-	-	ADJ
fbem-21464	88	26	linear	linear	ADJ
fbem-21464	88	27	relationships	relationship	NOUN
fbem-21464	88	28	and	and	CCONJ
fbem-21464	88	29	highdimensional	highdimensional	ADJ
fbem-21464	88	30	data	datum	NOUN
fbem-21464	88	31	,	,	PUNCT
fbem-21464	88	32	providing	provide	VERB
fbem-21464	88	33	more	more	ADV
fbem-21464	88	34	accurate	accurate	ADJ
fbem-21464	88	35	forecast	forecast	NOUN
fbem-21464	88	36	results	result	NOUN
fbem-21464	88	37	.	.	PUNCT
fbem-21464	89	1	meanwhile	meanwhile	ADV
fbem-21464	89	2	,	,	PUNCT
fbem-21464	89	3	text	text	NOUN
fbem-21464	89	4	analytics	analytic	NOUN
fbem-21464	89	5	shows	show	VERB
fbem-21464	89	6	great	great	ADJ
fbem-21464	89	7	potential	potential	NOUN
fbem-21464	89	8	in	in	ADP
fbem-21464	89	9	market	market	NOUN
fbem-21464	89	10	trend	trend	NOUN
fbem-21464	89	11	forecasting	forecasting	NOUN
fbem-21464	89	12	.	.	PUNCT
fbem-21464	90	1	by	by	ADP
fbem-21464	90	2	analyzing	analyze	VERB
fbem-21464	90	3	unstructured	unstructured	ADJ
fbem-21464	90	4	data	datum	NOUN
fbem-21464	90	5	such	such	ADJ
fbem-21464	90	6	as	as	ADP
fbem-21464	90	7	news	news	NOUN
fbem-21464	90	8	reports	report	NOUN
fbem-21464	90	9	,	,	PUNCT
fbem-21464	90	10	industry	industry	NOUN
fbem-21464	90	11	reports	report	NOUN
fbem-21464	90	12	,	,	PUNCT
fbem-21464	90	13	and	and	CCONJ
fbem-21464	90	14	social	social	ADJ
fbem-21464	90	15	media	medium	NOUN
fbem-21464	90	16	posts	post	NOUN
fbem-21464	90	17	,	,	PUNCT
fbem-21464	90	18	companies	company	NOUN
fbem-21464	90	19	can	can	AUX
fbem-21464	90	20	capture	capture	VERB
fbem-21464	90	21	emerging	emerge	VERB
fbem-21464	90	22	topics	topic	NOUN
fbem-21464	90	23	and	and	CCONJ
fbem-21464	90	24	consumer	consumer	NOUN
fbem-21464	90	25	concerns	concern	NOUN
fbem-21464	90	26	in	in	ADP
fbem-21464	90	27	the	the	DET
fbem-21464	90	28	market	market	NOUN
fbem-21464	90	29	,	,	PUNCT
fbem-21464	90	30	such	such	ADJ
fbem-21464	90	31	as	as	ADP
fbem-21464	90	32	increased	increase	VERB
fbem-21464	90	33	environmental	environmental	ADJ
fbem-21464	90	34	awareness	awareness	NOUN
fbem-21464	90	35	and	and	CCONJ
fbem-21464	90	36	the	the	DET
fbem-21464	90	37	popularity	popularity	NOUN
fbem-21464	90	38	of	of	ADP
fbem-21464	90	39	healthy	healthy	ADJ
fbem-21464	90	40	lifestyles	lifestyle	NOUN
fbem-21464	90	41	.	.	PUNCT
fbem-21464	91	1	these	these	DET
fbem-21464	91	2	insights	insight	NOUN
fbem-21464	91	3	help	help	VERB
fbem-21464	91	4	companies	company	NOUN
fbem-21464	91	5	adjust	adjust	VERB
fbem-21464	91	6	their	their	PRON
fbem-21464	91	7	product	product	NOUN
fbem-21464	91	8	development	development	NOUN
fbem-21464	91	9	and	and	CCONJ
fbem-21464	91	10	marketing	marketing	NOUN
fbem-21464	91	11	strategies	strategy	NOUN
fbem-21464	91	12	in	in	ADP
fbem-21464	91	13	time	time	NOUN
fbem-21464	91	14	to	to	PART
fbem-21464	91	15	meet	meet	VERB
fbem-21464	91	16	new	new	ADJ
fbem-21464	91	17	consumer	consumer	NOUN
fbem-21464	91	18	demands	demand	NOUN
fbem-21464	91	19	.	.	PUNCT
fbem-21464	92	1	finally	finally	ADV
fbem-21464	92	2	,	,	PUNCT
fbem-21464	92	3	network	network	NOUN
fbem-21464	92	4	analytics	analytic	NOUN
fbem-21464	92	5	provides	provide	VERB
fbem-21464	92	6	new	new	ADJ
fbem-21464	92	7	perspectives	perspective	NOUN
fbem-21464	92	8	for	for	ADP
fbem-21464	92	9	understanding	understand	VERB
fbem-21464	92	10	market	market	NOUN
fbem-21464	92	11	structure	structure	NOUN
fbem-21464	92	12	and	and	CCONJ
fbem-21464	92	13	predicting	predict	VERB
fbem-21464	92	14	market	market	NOUN
fbem-21464	92	15	trends	trend	NOUN
fbem-21464	92	16	.	.	PUNCT
fbem-21464	93	1	by	by	ADP
fbem-21464	93	2	analyzing	analyze	VERB
fbem-21464	93	3	the	the	DET
fbem-21464	93	4	network	network	NOUN
fbem-21464	93	5	of	of	ADP
fbem-21464	93	6	players	player	NOUN
fbem-21464	93	7	and	and	CCONJ
fbem-21464	93	8	relationship	relationship	NOUN
fbem-21464	93	9	networks	network	NOUN
fbem-21464	93	10	in	in	ADP
fbem-21464	93	11	the	the	DET
fbem-21464	93	12	market	market	NOUN
fbem-21464	93	13	,	,	PUNCT
fbem-21464	93	14	enterprises	enterprise	NOUN
fbem-21464	93	15	can	can	AUX
fbem-21464	93	16	identify	identify	VERB
fbem-21464	93	17	key	key	ADJ
fbem-21464	93	18	players	player	NOUN
fbem-21464	93	19	and	and	CCONJ
fbem-21464	93	20	nodes	node	NOUN
fbem-21464	93	21	of	of	ADP
fbem-21464	93	22	influence	influence	NOUN
fbem-21464	93	23	in	in	ADP
fbem-21464	93	24	the	the	DET
fbem-21464	93	25	market	market	NOUN
fbem-21464	93	26	,	,	PUNCT
fbem-21464	93	27	and	and	CCONJ
fbem-21464	93	28	understand	understand	VERB
fbem-21464	93	29	the	the	DET
fbem-21464	93	30	competitive	competitive	ADJ
fbem-21464	93	31	landscape	landscape	NOUN
fbem-21464	93	32	and	and	CCONJ
fbem-21464	93	33	consumer	consumer	NOUN
fbem-21464	93	34	behavior	behavior	NOUN
fbem-21464	93	35	patterns	pattern	NOUN
fbem-21464	93	36	.	.	PUNCT
fbem-21464	94	1	based	base	VERB
fbem-21464	94	2	on	on	ADP
fbem-21464	94	3	this	this	DET
fbem-21464	94	4	information	information	NOUN
fbem-21464	94	5	,	,	PUNCT
fbem-21464	94	6	enterprises	enterprise	NOUN
fbem-21464	94	7	can	can	AUX
fbem-21464	94	8	formulate	formulate	VERB
fbem-21464	94	9	cooperation	cooperation	NOUN
fbem-21464	94	10	strategies	strategy	NOUN
fbem-21464	94	11	,	,	PUNCT
fbem-21464	94	12	such	such	ADJ
fbem-21464	94	13	as	as	ADP
fbem-21464	94	14	establishing	establish	VERB
fbem-21464	94	15	partnerships	partnership	NOUN
fbem-21464	94	16	with	with	ADP
fbem-21464	94	17	key	key	ADJ
fbem-21464	94	18	suppliers	supplier	NOUN
fbem-21464	94	19	or	or	CCONJ
fbem-21464	94	20	cooperating	cooperate	VERB
fbem-21464	94	21	with	with	ADP
fbem-21464	94	22	influential	influential	ADJ
fbem-21464	94	23	nodes	node	NOUN
fbem-21464	94	24	for	for	ADP
fbem-21464	94	25	brand	brand	NOUN
fbem-21464	94	26	promotion	promotion	NOUN
fbem-21464	94	27	.	.	PUNCT
fbem-21464	95	1	4	4	X
fbem-21464	95	2	.	.	NOUN
fbem-21464	95	3	effectiveness	effectiveness	NOUN
fbem-21464	95	4	evaluation	evaluation	NOUN
fbem-21464	95	5	and	and	CCONJ
fbem-21464	95	6	analysis	analysis	NOUN
fbem-21464	95	7	4.1	4.1	NUM
fbem-21464	95	8	.	.	PUNCT
fbem-21464	96	1	importance	importance	NOUN
fbem-21464	96	2	of	of	ADP
fbem-21464	96	3	marketing	marketing	NOUN
fbem-21464	96	4	campaign	campaign	NOUN
fbem-21464	96	5	effectiveness	effectiveness	NOUN
fbem-21464	96	6	evaluation	evaluation	NOUN
fbem-21464	96	7	in	in	ADP
fbem-21464	96	8	modern	modern	ADJ
fbem-21464	96	9	business	business	NOUN
fbem-21464	96	10	practice	practice	NOUN
fbem-21464	96	11	,	,	PUNCT
fbem-21464	96	12	the	the	DET
fbem-21464	96	13	evaluation	evaluation	NOUN
fbem-21464	96	14	of	of	ADP
fbem-21464	96	15	marketing	marketing	NOUN
fbem-21464	96	16	campaign	campaign	NOUN
fbem-21464	96	17	effectiveness	effectiveness	NOUN
fbem-21464	96	18	is	be	AUX
fbem-21464	96	19	of	of	ADP
fbem-21464	96	20	vital	vital	ADJ
fbem-21464	96	21	significance	significance	NOUN
fbem-21464	96	22	to	to	ADP
fbem-21464	96	23	enterprises	enterprise	NOUN
fbem-21464	96	24	.	.	PUNCT
fbem-21464	97	1	it	it	PRON
fbem-21464	97	2	is	be	AUX
fbem-21464	97	3	not	not	PART
fbem-21464	97	4	only	only	ADV
fbem-21464	97	5	a	a	DET
fbem-21464	97	6	key	key	ADJ
fbem-21464	97	7	indicator	indicator	NOUN
fbem-21464	97	8	of	of	ADP
fbem-21464	97	9	the	the	DET
fbem-21464	97	10	success	success	NOUN
fbem-21464	97	11	of	of	ADP
fbem-21464	97	12	marketing	marketing	NOUN
fbem-21464	97	13	activities	activity	NOUN
fbem-21464	97	14	,	,	PUNCT
fbem-21464	97	15	but	but	CCONJ
fbem-21464	97	16	also	also	ADV
fbem-21464	97	17	an	an	DET
fbem-21464	97	18	important	important	ADJ
fbem-21464	97	19	means	mean	NOUN
fbem-21464	97	20	for	for	SCONJ
fbem-21464	97	21	enterprises	enterprise	NOUN
fbem-21464	97	22	to	to	PART
fbem-21464	97	23	optimize	optimize	VERB
fbem-21464	97	24	resource	resource	NOUN
fbem-21464	97	25	allocation	allocation	NOUN
fbem-21464	97	26	and	and	CCONJ
fbem-21464	97	27	enhance	enhance	VERB
fbem-21464	97	28	market	market	NOUN
fbem-21464	97	29	competitiveness	competitiveness	NOUN
fbem-21464	97	30	.	.	PUNCT
fbem-21464	98	1	by	by	ADP
fbem-21464	98	2	systematically	systematically	ADV
fbem-21464	98	3	measuring	measuring	NOUN
fbem-21464	98	4	,	,	PUNCT
fbem-21464	98	5	analyzing	analyze	VERB
fbem-21464	98	6	and	and	CCONJ
fbem-21464	98	7	interpreting	interpret	VERB
fbem-21464	98	8	the	the	DET
fbem-21464	98	9	impact	impact	NOUN
fbem-21464	98	10	and	and	CCONJ
fbem-21464	98	11	results	result	NOUN
fbem-21464	98	12	of	of	ADP
fbem-21464	98	13	marketing	marketing	NOUN
fbem-21464	98	14	activities	activity	NOUN
fbem-21464	98	15	,	,	PUNCT
fbem-21464	98	16	an	an	DET
fbem-21464	98	17	enterprise	enterprise	NOUN
fbem-21464	98	18	can	can	AUX
fbem-21464	98	19	accurately	accurately	ADV
fbem-21464	98	20	determine	determine	VERB
fbem-21464	98	21	whether	whether	SCONJ
fbem-21464	98	22	its	its	PRON
fbem-21464	98	23	marketing	marketing	NOUN
fbem-21464	98	24	strategy	strategy	NOUN
fbem-21464	98	25	has	have	AUX
fbem-21464	98	26	achieved	achieve	VERB
fbem-21464	98	27	its	its	PRON
fbem-21464	98	28	intended	intended	ADJ
fbem-21464	98	29	goals	goal	NOUN
fbem-21464	98	30	,	,	PUNCT
fbem-21464	98	31	such	such	ADJ
fbem-21464	98	32	as	as	ADP
fbem-21464	98	33	enhancing	enhance	VERB
fbem-21464	98	34	brand	brand	NOUN
fbem-21464	98	35	awareness	awareness	NOUN
fbem-21464	98	36	,	,	PUNCT
fbem-21464	98	37	increasing	increase	VERB
fbem-21464	98	38	market	market	NOUN
fbem-21464	98	39	share	share	NOUN
fbem-21464	98	40	,	,	PUNCT
fbem-21464	98	41	and	and	CCONJ
fbem-21464	98	42	improving	improve	VERB
fbem-21464	98	43	customer	customer	NOUN
fbem-21464	98	44	relationships	relationship	NOUN
fbem-21464	98	45	.	.	PUNCT
fbem-21464	99	1	the	the	DET
fbem-21464	99	2	results	result	NOUN
fbem-21464	99	3	of	of	ADP
fbem-21464	99	4	marketing	marketing	NOUN
fbem-21464	99	5	campaign	campaign	NOUN
fbem-21464	99	6	effectiveness	effectiveness	NOUN
fbem-21464	99	7	evaluation	evaluation	NOUN
fbem-21464	99	8	directly	directly	ADV
fbem-21464	99	9	influence	influence	VERB
fbem-21464	99	10	the	the	DET
fbem-21464	99	11	decisionmaking	decisionmaking	NOUN
fbem-21464	99	12	of	of	ADP
fbem-21464	99	13	an	an	DET
fbem-21464	99	14	organization	organization	NOUN
fbem-21464	99	15	.	.	PUNCT
fbem-21464	100	1	the	the	DET
fbem-21464	100	2	feedback	feedback	NOUN
fbem-21464	100	3	provided	provide	VERB
fbem-21464	100	4	by	by	ADP
fbem-21464	100	5	the	the	DET
fbem-21464	100	6	evaluation	evaluation	NOUN
fbem-21464	100	7	can	can	AUX
fbem-21464	100	8	help	help	VERB
fbem-21464	100	9	companies	company	NOUN
fbem-21464	100	10	identify	identify	VERB
fbem-21464	100	11	the	the	DET
fbem-21464	100	12	strengths	strength	NOUN
fbem-21464	100	13	and	and	CCONJ
fbem-21464	100	14	weaknesses	weakness	NOUN
fbem-21464	100	15	of	of	ADP
fbem-21464	100	16	their	their	PRON
fbem-21464	100	17	marketing	marketing	NOUN
fbem-21464	100	18	strategies	strategy	NOUN
fbem-21464	100	19	,	,	PUNCT
fbem-21464	100	20	so	so	SCONJ
fbem-21464	100	21	as	as	SCONJ
fbem-21464	100	22	to	to	PART
fbem-21464	100	23	make	make	VERB
fbem-21464	100	24	targeted	target	VERB
fbem-21464	100	25	adjustments	adjustment	NOUN
fbem-21464	100	26	and	and	CCONJ
fbem-21464	100	27	optimization	optimization	NOUN
fbem-21464	100	28	.	.	PUNCT
fbem-21464	101	1	in	in	ADP
fbem-21464	101	2	addition	addition	NOUN
fbem-21464	101	3	,	,	PUNCT
fbem-21464	101	4	the	the	DET
fbem-21464	101	5	evaluation	evaluation	NOUN
fbem-21464	101	6	can	can	AUX
fbem-21464	101	7	also	also	ADV
fbem-21464	101	8	reveal	reveal	VERB
fbem-21464	101	9	the	the	DET
fbem-21464	101	10	contribution	contribution	NOUN
fbem-21464	101	11	of	of	ADP
fbem-21464	101	12	marketing	marketing	NOUN
fbem-21464	101	13	activities	activity	NOUN
fbem-21464	101	14	to	to	ADP
fbem-21464	101	15	the	the	DET
fbem-21464	101	16	overall	overall	ADJ
fbem-21464	101	17	performance	performance	NOUN
fbem-21464	101	18	of	of	ADP
fbem-21464	101	19	the	the	DET
fbem-21464	101	20	enterprise	enterprise	NOUN
fbem-21464	101	21	and	and	CCONJ
fbem-21464	101	22	provide	provide	VERB
fbem-21464	101	23	data	datum	NOUN
fbem-21464	101	24	support	support	NOUN
fbem-21464	101	25	for	for	ADP
fbem-21464	101	26	the	the	DET
fbem-21464	101	27	development	development	NOUN
fbem-21464	101	28	of	of	ADP
fbem-21464	101	29	long	long	ADJ
fbem-21464	101	30	-	-	PUNCT
fbem-21464	101	31	term	term	NOUN
fbem-21464	101	32	strategic	strategic	ADJ
fbem-21464	101	33	planning	planning	NOUN
fbem-21464	101	34	.	.	PUNCT
fbem-21464	102	1	more	more	ADV
fbem-21464	102	2	importantly	importantly	ADV
fbem-21464	102	3	,	,	PUNCT
fbem-21464	102	4	campaign	campaign	NOUN
fbem-21464	102	5	effectiveness	effectiveness	NOUN
fbem-21464	102	6	evaluation	evaluation	NOUN
fbem-21464	102	7	helps	help	VERB
fbem-21464	102	8	companies	company	NOUN
fbem-21464	102	9	allocate	allocate	VERB
fbem-21464	102	10	marketing	marketing	NOUN
fbem-21464	102	11	resources	resource	NOUN
fbem-21464	102	12	more	more	ADV
fbem-21464	102	13	efficiently	efficiently	ADV
fbem-21464	102	14	.	.	PUNCT
fbem-21464	103	1	by	by	ADP
fbem-21464	103	2	identifying	identify	VERB
fbem-21464	103	3	which	which	DET
fbem-21464	103	4	marketing	marketing	NOUN
fbem-21464	103	5	activities	activity	NOUN
fbem-21464	103	6	bring	bring	VERB
fbem-21464	103	7	the	the	DET
fbem-21464	103	8	greatest	great	ADJ
fbem-21464	103	9	roi	roi	NOUN
fbem-21464	103	10	,	,	PUNCT
fbem-21464	103	11	companies	company	NOUN
fbem-21464	103	12	can	can	AUX
fbem-21464	103	13	prioritize	prioritize	VERB
fbem-21464	103	14	resources	resource	NOUN
fbem-21464	103	15	and	and	CCONJ
fbem-21464	103	16	improve	improve	VERB
fbem-21464	103	17	marketing	marketing	NOUN
fbem-21464	103	18	efficiency	efficiency	NOUN
fbem-21464	103	19	.	.	PUNCT
fbem-21464	104	1	at	at	ADP
fbem-21464	104	2	the	the	DET
fbem-21464	104	3	same	same	ADJ
fbem-21464	104	4	time	time	NOUN
fbem-21464	104	5	,	,	PUNCT
fbem-21464	104	6	evaluation	evaluation	NOUN
fbem-21464	104	7	can	can	AUX
fbem-21464	104	8	also	also	ADV
fbem-21464	104	9	reveal	reveal	VERB
fbem-21464	104	10	new	new	ADJ
fbem-21464	104	11	trends	trend	NOUN
fbem-21464	104	12	in	in	ADP
fbem-21464	104	13	the	the	DET
fbem-21464	104	14	market	market	NOUN
fbem-21464	104	15	and	and	CCONJ
fbem-21464	104	16	consumer	consumer	NOUN
fbem-21464	104	17	behavior	behavior	NOUN
fbem-21464	104	18	,	,	PUNCT
fbem-21464	104	19	providing	provide	VERB
fbem-21464	104	20	insights	insight	NOUN
fbem-21464	104	21	for	for	ADP
fbem-21464	104	22	enterprises	enterprise	NOUN
fbem-21464	104	23	to	to	PART
fbem-21464	104	24	grasp	grasp	VERB
fbem-21464	104	25	market	market	NOUN
fbem-21464	104	26	opportunities	opportunity	NOUN
fbem-21464	104	27	and	and	CCONJ
fbem-21464	104	28	address	address	VERB
fbem-21464	104	29	market	market	NOUN
fbem-21464	104	30	challenges	challenge	NOUN
fbem-21464	104	31	.	.	PUNCT
fbem-21464	105	1	however	however	ADV
fbem-21464	105	2	,	,	PUNCT
fbem-21464	105	3	marketing	marketing	NOUN
fbem-21464	105	4	campaign	campaign	NOUN
fbem-21464	105	5	effectiveness	effectiveness	NOUN
fbem-21464	105	6	evaluation	evaluation	NOUN
fbem-21464	105	7	also	also	ADV
fbem-21464	105	8	faces	face	VERB
fbem-21464	105	9	many	many	ADJ
fbem-21464	105	10	challenges	challenge	NOUN
fbem-21464	105	11	.	.	PUNCT
fbem-21464	106	1	in	in	ADP
fbem-21464	106	2	the	the	DET
fbem-21464	106	3	context	context	NOUN
fbem-21464	106	4	of	of	ADP
fbem-21464	106	5	information	information	NOUN
fbem-21464	106	6	explosion	explosion	NOUN
fbem-21464	106	7	and	and	CCONJ
fbem-21464	106	8	media	medium	NOUN
fbem-21464	106	9	fragmentation	fragmentation	NOUN
fbem-21464	106	10	,	,	PUNCT
fbem-21464	106	11	how	how	SCONJ
fbem-21464	106	12	to	to	PART
fbem-21464	106	13	accurately	accurately	ADV
fbem-21464	106	14	measure	measure	VERB
fbem-21464	106	15	and	and	CCONJ
fbem-21464	106	16	evaluate	evaluate	VERB
fbem-21464	106	17	the	the	DET
fbem-21464	106	18	effectiveness	effectiveness	NOUN
fbem-21464	106	19	of	of	ADP
fbem-21464	106	20	cross	cross	ADJ
fbem-21464	106	21	-	-	ADJ
fbem-21464	106	22	channel	channel	ADJ
fbem-21464	106	23	and	and	CCONJ
fbem-21464	106	24	multi	multi	ADJ
fbem-21464	106	25	-	-	ADJ
fbem-21464	106	26	touchpoint	touchpoint	ADJ
fbem-21464	106	27	marketing	marketing	NOUN
fbem-21464	106	28	campaigns	campaign	NOUN
fbem-21464	106	29	is	be	AUX
fbem-21464	106	30	an	an	DET
fbem-21464	106	31	urgent	urgent	ADJ
fbem-21464	106	32	issue	issue	NOUN
fbem-21464	106	33	.	.	PUNCT
fbem-21464	107	1	in	in	ADP
fbem-21464	107	2	addition	addition	NOUN
fbem-21464	107	3	,	,	PUNCT
fbem-21464	107	4	it	it	PRON
fbem-21464	107	5	is	be	AUX
fbem-21464	107	6	often	often	ADV
fbem-21464	107	7	difficult	difficult	ADJ
fbem-21464	107	8	to	to	PART
fbem-21464	107	9	accurately	accurately	ADV
fbem-21464	107	10	assess	assess	VERB
fbem-21464	107	11	the	the	DET
fbem-21464	107	12	long	long	ADJ
fbem-21464	107	13	-	-	PUNCT
fbem-21464	107	14	term	term	NOUN
fbem-21464	107	15	effects	effect	NOUN
fbem-21464	107	16	of	of	ADP
fbem-21464	107	17	marketing	marketing	NOUN
fbem-21464	107	18	campaigns	campaign	NOUN
fbem-21464	107	19	in	in	ADP
fbem-21464	107	20	the	the	DET
fbem-21464	107	21	short	short	ADJ
fbem-21464	107	22	term	term	NOUN
fbem-21464	107	23	,	,	PUNCT
fbem-21464	107	24	requiring	require	VERB
fbem-21464	107	25	companies	company	NOUN
fbem-21464	107	26	to	to	PART
fbem-21464	107	27	establish	establish	VERB
fbem-21464	107	28	a	a	DET
fbem-21464	107	29	continuous	continuous	ADJ
fbem-21464	107	30	tracking	tracking	NOUN
fbem-21464	107	31	and	and	CCONJ
fbem-21464	107	32	evaluation	evaluation	NOUN
fbem-21464	107	33	mechanism	mechanism	NOUN
fbem-21464	107	34	.	.	PUNCT
fbem-21464	108	1	4.2	4.2	NUM
fbem-21464	108	2	.	.	PUNCT
fbem-21464	108	3	quantitative	quantitative	ADJ
fbem-21464	108	4	and	and	CCONJ
fbem-21464	108	5	qualitative	qualitative	ADJ
fbem-21464	108	6	methods	method	NOUN
fbem-21464	108	7	of	of	ADP
fbem-21464	108	8	effectiveness	effectiveness	NOUN
fbem-21464	108	9	evaluation	evaluation	NOUN
fbem-21464	108	10	in	in	ADP
fbem-21464	108	11	the	the	DET
fbem-21464	108	12	field	field	NOUN
fbem-21464	108	13	of	of	ADP
fbem-21464	108	14	marketing	marketing	NOUN
fbem-21464	108	15	campaign	campaign	NOUN
fbem-21464	108	16	effectiveness	effectiveness	NOUN
fbem-21464	108	17	evaluation	evaluation	NOUN
fbem-21464	108	18	,	,	PUNCT
fbem-21464	108	19	the	the	DET
fbem-21464	108	20	application	application	NOUN
fbem-21464	108	21	of	of	ADP
fbem-21464	108	22	quantitative	quantitative	ADJ
fbem-21464	108	23	and	and	CCONJ
fbem-21464	108	24	qualitative	qualitative	ADJ
fbem-21464	108	25	methods	method	NOUN
fbem-21464	108	26	constitutes	constitute	VERB
fbem-21464	108	27	the	the	DET
fbem-21464	108	28	two	two	NUM
fbem-21464	108	29	pillars	pillar	NOUN
fbem-21464	108	30	of	of	ADP
fbem-21464	108	31	the	the	DET
fbem-21464	108	32	evaluation	evaluation	NOUN
fbem-21464	108	33	process	process	NOUN
fbem-21464	108	34	.	.	PUNCT
fbem-21464	109	1	quantitative	quantitative	ADJ
fbem-21464	109	2	methods	method	NOUN
fbem-21464	109	3	focus	focus	VERB
fbem-21464	109	4	on	on	ADP
fbem-21464	109	5	quantifying	quantify	VERB
fbem-21464	109	6	the	the	DET
fbem-21464	109	7	impact	impact	NOUN
fbem-21464	109	8	of	of	ADP
fbem-21464	109	9	marketing	marketing	NOUN
fbem-21464	109	10	campaigns	campaign	NOUN
fbem-21464	109	11	through	through	ADP
fbem-21464	109	12	statistical	statistical	ADJ
fbem-21464	109	13	data	datum	NOUN
fbem-21464	109	14	,	,	PUNCT
fbem-21464	109	15	such	such	ADJ
fbem-21464	109	16	as	as	ADP
fbem-21464	109	17	sales	sale	NOUN
fbem-21464	109	18	volume	volume	NOUN
fbem-21464	109	19	,	,	PUNCT
fbem-21464	109	20	website	website	NOUN
fbem-21464	109	21	traffic	traffic	NOUN
fbem-21464	109	22	,	,	PUNCT
fbem-21464	109	23	conversion	conversion	NOUN
fbem-21464	109	24	rates	rate	NOUN
fbem-21464	109	25	and	and	CCONJ
fbem-21464	109	26	other	other	ADJ
fbem-21464	109	27	measurable	measurable	ADJ
fbem-21464	109	28	indicators	indicator	NOUN
fbem-21464	109	29	.	.	PUNCT
fbem-21464	110	1	these	these	DET
fbem-21464	110	2	hard	hard	ADJ
fbem-21464	110	3	data	datum	NOUN
fbem-21464	110	4	are	be	AUX
fbem-21464	110	5	easy	easy	ADJ
fbem-21464	110	6	to	to	PART
fbem-21464	110	7	collect	collect	VERB
fbem-21464	110	8	and	and	CCONJ
fbem-21464	110	9	compare	compare	VERB
fbem-21464	110	10	,	,	PUNCT
fbem-21464	110	11	providing	provide	VERB
fbem-21464	110	12	direct	direct	ADJ
fbem-21464	110	13	and	and	CCONJ
fbem-21464	110	14	concrete	concrete	ADJ
fbem-21464	110	15	evidence	evidence	NOUN
fbem-21464	110	16	of	of	ADP
fbem-21464	110	17	marketing	marketing	NOUN
fbem-21464	110	18	effectiveness	effectiveness	NOUN
fbem-21464	110	19	.	.	PUNCT
fbem-21464	111	1	for	for	ADP
fbem-21464	111	2	example	example	NOUN
fbem-21464	111	3	,	,	PUNCT
fbem-21464	111	4	by	by	ADP
fbem-21464	111	5	comparing	compare	VERB
fbem-21464	111	6	sales	sale	NOUN
fbem-21464	111	7	data	datum	NOUN
fbem-21464	111	8	before	before	ADV
fbem-21464	111	9	and	and	CCONJ
fbem-21464	111	10	after	after	ADP
fbem-21464	111	11	a	a	DET
fbem-21464	111	12	marketing	marketing	NOUN
fbem-21464	111	13	campaign	campaign	NOUN
fbem-21464	111	14	,	,	PUNCT
fbem-21464	111	15	it	it	PRON
fbem-21464	111	16	is	be	AUX
fbem-21464	111	17	possible	possible	ADJ
fbem-21464	111	18	to	to	PART
fbem-21464	111	19	visually	visually	ADV
fbem-21464	111	20	assess	assess	VERB
fbem-21464	111	21	the	the	DET
fbem-21464	111	22	campaign	campaign	NOUN
fbem-21464	111	23	's	's	PART
fbem-21464	111	24	contribution	contribution	NOUN
fbem-21464	111	25	to	to	ADP
fbem-21464	111	26	sales	sale	NOUN
fbem-21464	111	27	.	.	PUNCT
fbem-21464	112	1	however	however	ADV
fbem-21464	112	2	,	,	PUNCT
fbem-21464	112	3	while	while	SCONJ
fbem-21464	112	4	quantitative	quantitative	ADJ
fbem-21464	112	5	methods	method	NOUN
fbem-21464	112	6	are	be	AUX
fbem-21464	112	7	precise	precise	ADJ
fbem-21464	112	8	,	,	PUNCT
fbem-21464	112	9	they	they	PRON
fbem-21464	112	10	often	often	ADV
fbem-21464	112	11	fail	fail	VERB
fbem-21464	112	12	to	to	PART
fbem-21464	112	13	fully	fully	ADV
fbem-21464	112	14	capture	capture	VERB
fbem-21464	112	15	the	the	DET
fbem-21464	112	16	impact	impact	NOUN
fbem-21464	112	17	of	of	ADP
fbem-21464	112	18	marketing	marketing	NOUN
fbem-21464	112	19	campaigns	campaign	NOUN
fbem-21464	112	20	on	on	ADP
fbem-21464	112	21	intangible	intangible	ADJ
fbem-21464	112	22	assets	asset	NOUN
fbem-21464	112	23	such	such	ADJ
fbem-21464	112	24	as	as	ADP
fbem-21464	112	25	brand	brand	NOUN
fbem-21464	112	26	value	value	NOUN
fbem-21464	112	27	and	and	CCONJ
fbem-21464	112	28	consumer	consumer	NOUN
fbem-21464	112	29	attitudes	attitude	NOUN
fbem-21464	112	30	.	.	PUNCT
fbem-21464	113	1	in	in	ADP
fbem-21464	113	2	this	this	DET
fbem-21464	113	3	case	case	NOUN
fbem-21464	113	4	,	,	PUNCT
fbem-21464	113	5	the	the	DET
fbem-21464	113	6	application	application	NOUN
fbem-21464	113	7	of	of	ADP
fbem-21464	113	8	qualitative	qualitative	ADJ
fbem-21464	113	9	methods	method	NOUN
fbem-21464	113	10	becomes	become	VERB
fbem-21464	113	11	crucial	crucial	ADJ
fbem-21464	113	12	.	.	PUNCT
fbem-21464	114	1	qualitative	qualitative	ADJ
fbem-21464	114	2	assessment	assessment	NOUN
fbem-21464	114	3	focuses	focus	VERB
fbem-21464	114	4	on	on	ADP
fbem-21464	114	5	collecting	collect	VERB
fbem-21464	114	6	non	non	ADJ
fbem-21464	114	7	-	-	ADJ
fbem-21464	114	8	numerical	numerical	ADJ
fbem-21464	114	9	348	348	NUM
fbem-21464	114	10	data	datum	NOUN
fbem-21464	114	11	through	through	ADP
fbem-21464	114	12	observations	observation	NOUN
fbem-21464	114	13	,	,	PUNCT
fbem-21464	114	14	interviews	interview	NOUN
fbem-21464	114	15	,	,	PUNCT
fbem-21464	114	16	focus	focus	NOUN
fbem-21464	114	17	groups	group	NOUN
fbem-21464	114	18	,	,	PUNCT
fbem-21464	114	19	etc	etc	X
fbem-21464	114	20	.	.	X
fbem-21464	114	21	to	to	PART
fbem-21464	114	22	gain	gain	VERB
fbem-21464	114	23	an	an	DET
fbem-21464	114	24	in	in	ADP
fbem-21464	114	25	-	-	PUNCT
fbem-21464	114	26	depth	depth	NOUN
fbem-21464	114	27	understanding	understanding	NOUN
fbem-21464	114	28	of	of	ADP
fbem-21464	114	29	consumers	consumer	NOUN
fbem-21464	114	30	'	'	PART
fbem-21464	114	31	feelings	feeling	NOUN
fbem-21464	114	32	,	,	PUNCT
fbem-21464	114	33	preferences	preference	NOUN
fbem-21464	114	34	,	,	PUNCT
fbem-21464	114	35	and	and	CCONJ
fbem-21464	114	36	behavioral	behavioral	ADJ
fbem-21464	114	37	motivations	motivation	NOUN
fbem-21464	114	38	.	.	PUNCT
fbem-21464	115	1	this	this	DET
fbem-21464	115	2	approach	approach	NOUN
fbem-21464	115	3	can	can	AUX
fbem-21464	115	4	reveal	reveal	VERB
fbem-21464	115	5	the	the	DET
fbem-21464	115	6	deep	deep	ADV
fbem-21464	115	7	-	-	PUNCT
fbem-21464	115	8	seated	seat	VERB
fbem-21464	115	9	reasons	reason	NOUN
fbem-21464	115	10	and	and	CCONJ
fbem-21464	115	11	effects	effect	NOUN
fbem-21464	115	12	behind	behind	ADP
fbem-21464	115	13	marketing	marketing	NOUN
fbem-21464	115	14	activities	activity	NOUN
fbem-21464	115	15	,	,	PUNCT
fbem-21464	115	16	providing	provide	VERB
fbem-21464	115	17	richer	rich	ADJ
fbem-21464	115	18	insights	insight	NOUN
fbem-21464	115	19	for	for	ADP
fbem-21464	115	20	the	the	DET
fbem-21464	115	21	adjustment	adjustment	NOUN
fbem-21464	115	22	of	of	ADP
fbem-21464	115	23	marketing	marketing	NOUN
fbem-21464	115	24	strategies	strategy	NOUN
fbem-21464	115	25	.	.	PUNCT
fbem-21464	116	1	in	in	ADP
fbem-21464	116	2	practice	practice	NOUN
fbem-21464	116	3	,	,	PUNCT
fbem-21464	116	4	quantitative	quantitative	ADJ
fbem-21464	116	5	and	and	CCONJ
fbem-21464	116	6	qualitative	qualitative	ADJ
fbem-21464	116	7	methods	method	NOUN
fbem-21464	116	8	often	often	ADV
fbem-21464	116	9	complement	complement	VERB
fbem-21464	116	10	each	each	DET
fbem-21464	116	11	other	other	ADJ
fbem-21464	116	12	.	.	PUNCT
fbem-21464	117	1	quantitative	quantitative	ADJ
fbem-21464	117	2	data	datum	NOUN
fbem-21464	117	3	can	can	AUX
fbem-21464	117	4	provide	provide	VERB
fbem-21464	117	5	background	background	NOUN
fbem-21464	117	6	information	information	NOUN
fbem-21464	117	7	and	and	CCONJ
fbem-21464	117	8	reference	reference	NOUN
fbem-21464	117	9	points	point	NOUN
fbem-21464	117	10	for	for	ADP
fbem-21464	117	11	qualitative	qualitative	ADJ
fbem-21464	117	12	analysis	analysis	NOUN
fbem-21464	117	13	,	,	PUNCT
fbem-21464	117	14	while	while	SCONJ
fbem-21464	117	15	qualitative	qualitative	ADJ
fbem-21464	117	16	analysis	analysis	NOUN
fbem-21464	117	17	can	can	AUX
fbem-21464	117	18	explain	explain	VERB
fbem-21464	117	19	the	the	DET
fbem-21464	117	20	complex	complex	ADJ
fbem-21464	117	21	phenomena	phenomenon	NOUN
fbem-21464	117	22	behind	behind	ADP
fbem-21464	117	23	quantitative	quantitative	ADJ
fbem-21464	117	24	data	datum	NOUN
fbem-21464	117	25	and	and	CCONJ
fbem-21464	117	26	enhance	enhance	VERB
fbem-21464	117	27	the	the	DET
fbem-21464	117	28	depth	depth	NOUN
fbem-21464	117	29	and	and	CCONJ
fbem-21464	117	30	comprehensiveness	comprehensiveness	NOUN
fbem-21464	117	31	of	of	ADP
fbem-21464	117	32	the	the	DET
fbem-21464	117	33	assessment	assessment	NOUN
fbem-21464	117	34	.	.	PUNCT
fbem-21464	118	1	for	for	ADP
fbem-21464	118	2	example	example	NOUN
fbem-21464	118	3	,	,	PUNCT
fbem-21464	118	4	while	while	SCONJ
fbem-21464	118	5	sales	sale	NOUN
fbem-21464	118	6	data	datum	NOUN
fbem-21464	118	7	shows	show	VERB
fbem-21464	118	8	that	that	SCONJ
fbem-21464	118	9	a	a	DET
fbem-21464	118	10	particular	particular	ADJ
fbem-21464	118	11	marketing	marketing	NOUN
fbem-21464	118	12	campaign	campaign	NOUN
fbem-21464	118	13	significantly	significantly	ADV
fbem-21464	118	14	boosted	boost	VERB
fbem-21464	118	15	sales	sale	NOUN
fbem-21464	118	16	,	,	PUNCT
fbem-21464	118	17	consumer	consumer	NOUN
fbem-21464	118	18	research	research	NOUN
fbem-21464	118	19	may	may	AUX
fbem-21464	118	20	reveal	reveal	VERB
fbem-21464	118	21	that	that	SCONJ
fbem-21464	118	22	the	the	DET
fbem-21464	118	23	reason	reason	NOUN
fbem-21464	118	24	behind	behind	ADP
fbem-21464	118	25	the	the	DET
fbem-21464	118	26	sales	sale	NOUN
fbem-21464	118	27	increase	increase	NOUN
fbem-21464	118	28	was	be	AUX
fbem-21464	118	29	a	a	DET
fbem-21464	118	30	price	price	NOUN
fbem-21464	118	31	promotion	promotion	NOUN
fbem-21464	118	32	rather	rather	ADV
fbem-21464	118	33	than	than	ADP
fbem-21464	118	34	an	an	DET
fbem-21464	118	35	increase	increase	NOUN
fbem-21464	118	36	in	in	ADP
fbem-21464	118	37	brand	brand	NOUN
fbem-21464	118	38	loyalty	loyalty	NOUN
fbem-21464	118	39	,	,	PUNCT
fbem-21464	118	40	which	which	PRON
fbem-21464	118	41	can	can	AUX
fbem-21464	118	42	shed	shed	VERB
fbem-21464	118	43	important	important	ADJ
fbem-21464	118	44	light	light	NOUN
fbem-21464	118	45	on	on	ADP
fbem-21464	118	46	a	a	DET
fbem-21464	118	47	company	company	NOUN
fbem-21464	118	48	's	's	PART
fbem-21464	118	49	long	long	ADJ
fbem-21464	118	50	-	-	PUNCT
fbem-21464	118	51	term	term	NOUN
fbem-21464	118	52	brand	brand	NOUN
fbem-21464	118	53	strategy	strategy	NOUN
fbem-21464	118	54	.	.	PUNCT
fbem-21464	119	1	in	in	ADP
fbem-21464	119	2	addition	addition	NOUN
fbem-21464	119	3	,	,	PUNCT
fbem-21464	119	4	with	with	ADP
fbem-21464	119	5	the	the	DET
fbem-21464	119	6	development	development	NOUN
fbem-21464	119	7	of	of	ADP
fbem-21464	119	8	big	big	ADJ
fbem-21464	119	9	data	datum	NOUN
fbem-21464	119	10	and	and	CCONJ
fbem-21464	119	11	artificial	artificial	ADJ
fbem-21464	119	12	intelligence	intelligence	NOUN
fbem-21464	119	13	technologies	technology	NOUN
fbem-21464	119	14	,	,	PUNCT
fbem-21464	119	15	hybrid	hybrid	ADJ
fbem-21464	119	16	assessment	assessment	NOUN
fbem-21464	119	17	models	model	NOUN
fbem-21464	119	18	that	that	PRON
fbem-21464	119	19	combine	combine	VERB
fbem-21464	119	20	quantitative	quantitative	ADJ
fbem-21464	119	21	and	and	CCONJ
fbem-21464	119	22	qualitative	qualitative	ADJ
fbem-21464	119	23	methods	method	NOUN
fbem-21464	119	24	are	be	AUX
fbem-21464	119	25	gaining	gain	VERB
fbem-21464	119	26	traction	traction	NOUN
fbem-21464	119	27	.	.	PUNCT
fbem-21464	120	1	by	by	ADP
fbem-21464	120	2	analyzing	analyze	VERB
fbem-21464	120	3	consumer	consumer	NOUN
fbem-21464	120	4	behavior	behavior	NOUN
fbem-21464	120	5	data	datum	NOUN
fbem-21464	120	6	through	through	ADP
fbem-21464	120	7	machine	machine	NOUN
fbem-21464	120	8	learning	learn	VERB
fbem-21464	120	9	algorithms	algorithm	NOUN
fbem-21464	120	10	and	and	CCONJ
fbem-21464	120	11	combining	combine	VERB
fbem-21464	120	12	it	it	PRON
fbem-21464	120	13	with	with	ADP
fbem-21464	120	14	qualitative	qualitative	ADJ
fbem-21464	120	15	data	datum	NOUN
fbem-21464	120	16	such	such	ADJ
fbem-21464	120	17	as	as	ADP
fbem-21464	120	18	social	social	ADJ
fbem-21464	120	19	media	medium	NOUN
fbem-21464	120	20	sentiment	sentiment	NOUN
fbem-21464	120	21	analysis	analysis	NOUN
fbem-21464	120	22	,	,	PUNCT
fbem-21464	120	23	companies	company	NOUN
fbem-21464	120	24	can	can	AUX
fbem-21464	120	25	more	more	ADV
fbem-21464	120	26	comprehensively	comprehensively	ADV
fbem-21464	120	27	assess	assess	VERB
fbem-21464	120	28	the	the	DET
fbem-21464	120	29	effectiveness	effectiveness	NOUN
fbem-21464	120	30	of	of	ADP
fbem-21464	120	31	marketing	marketing	NOUN
fbem-21464	120	32	activities	activity	NOUN
fbem-21464	120	33	and	and	CCONJ
fbem-21464	120	34	achieve	achieve	VERB
fbem-21464	120	35	data	datum	NOUN
fbem-21464	120	36	-	-	PUNCT
fbem-21464	120	37	driven	drive	VERB
fbem-21464	120	38	decision	decision	NOUN
fbem-21464	120	39	making	making	NOUN
fbem-21464	120	40	.	.	PUNCT
fbem-21464	121	1	4.3	4.3	NUM
fbem-21464	121	2	.	.	PUNCT
fbem-21464	121	3	marketing	marketing	NOUN
fbem-21464	121	4	roi	roi	NOUN
fbem-21464	121	5	and	and	CCONJ
fbem-21464	121	6	long	long	ADJ
fbem-21464	121	7	-	-	PUNCT
fbem-21464	121	8	term	term	NOUN
fbem-21464	121	9	effect	effect	NOUN
fbem-21464	121	10	evaluation	evaluation	NOUN
fbem-21464	121	11	marketing	marketing	NOUN
fbem-21464	121	12	return	return	NOUN
fbem-21464	121	13	on	on	ADP
fbem-21464	121	14	investment	investment	NOUN
fbem-21464	121	15	(	(	PUNCT
fbem-21464	121	16	roi	roi	NOUN
fbem-21464	121	17	)	)	PUNCT
fbem-21464	121	18	is	be	AUX
fbem-21464	121	19	a	a	DET
fbem-21464	121	20	key	key	ADJ
fbem-21464	121	21	indicator	indicator	NOUN
fbem-21464	121	22	of	of	ADP
fbem-21464	121	23	the	the	DET
fbem-21464	121	24	financial	financial	ADJ
fbem-21464	121	25	effectiveness	effectiveness	NOUN
fbem-21464	121	26	of	of	ADP
fbem-21464	121	27	a	a	DET
fbem-21464	121	28	marketing	marketing	NOUN
fbem-21464	121	29	campaign	campaign	NOUN
fbem-21464	121	30	,	,	PUNCT
fbem-21464	121	31	which	which	PRON
fbem-21464	121	32	evaluates	evaluate	VERB
fbem-21464	121	33	the	the	DET
fbem-21464	121	34	efficiency	efficiency	NOUN
fbem-21464	121	35	of	of	ADP
fbem-21464	121	36	a	a	DET
fbem-21464	121	37	marketing	marketing	NOUN
fbem-21464	121	38	campaign	campaign	NOUN
fbem-21464	121	39	by	by	ADP
fbem-21464	121	40	comparing	compare	VERB
fbem-21464	121	41	its	its	PRON
fbem-21464	121	42	benefits	benefit	NOUN
fbem-21464	121	43	to	to	ADP
fbem-21464	121	44	its	its	PRON
fbem-21464	121	45	costs.the	costs.the	DET
fbem-21464	121	46	calculation	calculation	NOUN
fbem-21464	121	47	of	of	ADP
fbem-21464	121	48	roi	roi	NOUN
fbem-21464	121	49	is	be	AUX
fbem-21464	121	50	simple	simple	ADJ
fbem-21464	121	51	and	and	CCONJ
fbem-21464	121	52	straightforward	straightforward	ADJ
fbem-21464	121	53	,	,	PUNCT
fbem-21464	121	54	and	and	CCONJ
fbem-21464	121	55	is	be	AUX
fbem-21464	121	56	usually	usually	ADV
fbem-21464	121	57	expressed	express	VERB
fbem-21464	121	58	as	as	ADP
fbem-21464	121	59	a	a	DET
fbem-21464	121	60	ratio	ratio	NOUN
fbem-21464	121	61	or	or	CCONJ
fbem-21464	121	62	a	a	DET
fbem-21464	121	63	percentage	percentage	NOUN
fbem-21464	121	64	,	,	PUNCT
fbem-21464	121	65	enabling	enable	VERB
fbem-21464	121	66	managers	manager	NOUN
fbem-21464	121	67	to	to	PART
fbem-21464	121	68	quickly	quickly	ADV
fbem-21464	121	69	determine	determine	VERB
fbem-21464	121	70	the	the	DET
fbem-21464	121	71	profitability	profitability	NOUN
fbem-21464	121	72	of	of	ADP
fbem-21464	121	73	marketing	marketing	NOUN
fbem-21464	121	74	expenditures	expenditure	NOUN
fbem-21464	121	75	.	.	PUNCT
fbem-21464	122	1	however	however	ADV
fbem-21464	122	2	,	,	PUNCT
fbem-21464	122	3	the	the	DET
fbem-21464	122	4	limitation	limitation	NOUN
fbem-21464	122	5	of	of	ADP
fbem-21464	122	6	roi	roi	NOUN
fbem-21464	122	7	is	be	AUX
fbem-21464	122	8	that	that	SCONJ
fbem-21464	122	9	it	it	PRON
fbem-21464	122	10	focuses	focus	VERB
fbem-21464	122	11	primarily	primarily	ADV
fbem-21464	122	12	on	on	ADP
fbem-21464	122	13	short	short	ADJ
fbem-21464	122	14	-	-	PUNCT
fbem-21464	122	15	term	term	NOUN
fbem-21464	122	16	financial	financial	ADJ
fbem-21464	122	17	returns	return	NOUN
fbem-21464	122	18	and	and	CCONJ
fbem-21464	122	19	may	may	AUX
fbem-21464	122	20	overlook	overlook	VERB
fbem-21464	122	21	the	the	DET
fbem-21464	122	22	impact	impact	NOUN
fbem-21464	122	23	of	of	ADP
fbem-21464	122	24	marketing	marketing	NOUN
fbem-21464	122	25	activities	activity	NOUN
fbem-21464	122	26	on	on	ADP
fbem-21464	122	27	the	the	DET
fbem-21464	122	28	long	long	ADJ
fbem-21464	122	29	-	-	PUNCT
fbem-21464	122	30	term	term	NOUN
fbem-21464	122	31	value	value	NOUN
fbem-21464	122	32	of	of	ADP
fbem-21464	122	33	the	the	DET
fbem-21464	122	34	brand	brand	NOUN
fbem-21464	122	35	.	.	PUNCT
fbem-21464	123	1	in	in	ADP
fbem-21464	123	2	order	order	NOUN
fbem-21464	123	3	to	to	PART
fbem-21464	123	4	fully	fully	ADV
fbem-21464	123	5	assess	assess	VERB
fbem-21464	123	6	the	the	DET
fbem-21464	123	7	effectiveness	effectiveness	NOUN
fbem-21464	123	8	of	of	ADP
fbem-21464	123	9	a	a	DET
fbem-21464	123	10	marketing	marketing	NOUN
fbem-21464	123	11	campaign	campaign	NOUN
fbem-21464	123	12	,	,	PUNCT
fbem-21464	123	13	companies	company	NOUN
fbem-21464	123	14	must	must	AUX
fbem-21464	123	15	go	go	VERB
fbem-21464	123	16	beyond	beyond	ADP
fbem-21464	123	17	short	short	ADJ
fbem-21464	123	18	-	-	PUNCT
fbem-21464	123	19	term	term	NOUN
fbem-21464	123	20	roi	roi	NOUN
fbem-21464	123	21	considerations	consideration	NOUN
fbem-21464	123	22	and	and	CCONJ
fbem-21464	123	23	conduct	conduct	VERB
fbem-21464	123	24	a	a	DET
fbem-21464	123	25	long	long	ADJ
fbem-21464	123	26	-	-	PUNCT
fbem-21464	123	27	term	term	NOUN
fbem-21464	123	28	effectiveness	effectiveness	NOUN
fbem-21464	123	29	evaluation	evaluation	NOUN
fbem-21464	123	30	.	.	PUNCT
fbem-21464	124	1	lca	lca	PROPN
fbem-21464	124	2	involves	involve	VERB
fbem-21464	124	3	measuring	measure	VERB
fbem-21464	124	4	the	the	DET
fbem-21464	124	5	impact	impact	NOUN
fbem-21464	124	6	of	of	ADP
fbem-21464	124	7	a	a	DET
fbem-21464	124	8	campaign	campaign	NOUN
fbem-21464	124	9	over	over	ADP
fbem-21464	124	10	time	time	NOUN
fbem-21464	124	11	on	on	ADP
fbem-21464	124	12	non	non	ADJ
fbem-21464	124	13	-	-	ADJ
fbem-21464	124	14	financial	financial	ADJ
fbem-21464	124	15	metrics	metric	NOUN
fbem-21464	124	16	such	such	ADJ
fbem-21464	124	17	as	as	ADP
fbem-21464	124	18	brand	brand	NOUN
fbem-21464	124	19	awareness	awareness	NOUN
fbem-21464	124	20	,	,	PUNCT
fbem-21464	124	21	customer	customer	NOUN
fbem-21464	124	22	loyalty	loyalty	NOUN
fbem-21464	124	23	,	,	PUNCT
fbem-21464	124	24	market	market	NOUN
fbem-21464	124	25	share	share	NOUN
fbem-21464	124	26	,	,	PUNCT
fbem-21464	124	27	and	and	CCONJ
fbem-21464	124	28	customer	customer	NOUN
fbem-21464	124	29	lifecycle	lifecycle	NOUN
fbem-21464	124	30	value	value	NOUN
fbem-21464	124	31	.	.	PUNCT
fbem-21464	125	1	this	this	PRON
fbem-21464	125	2	requires	require	VERB
fbem-21464	125	3	companies	company	NOUN
fbem-21464	125	4	to	to	PART
fbem-21464	125	5	build	build	VERB
fbem-21464	125	6	more	more	ADJ
fbem-21464	125	7	complex	complex	ADJ
fbem-21464	125	8	evaluation	evaluation	NOUN
fbem-21464	125	9	models	model	NOUN
fbem-21464	125	10	that	that	PRON
fbem-21464	125	11	take	take	VERB
fbem-21464	125	12	into	into	ADP
fbem-21464	125	13	account	account	NOUN
fbem-21464	125	14	the	the	DET
fbem-21464	125	15	value	value	NOUN
fbem-21464	125	16	of	of	ADP
fbem-21464	125	17	time	time	NOUN
fbem-21464	125	18	and	and	CCONJ
fbem-21464	125	19	long	long	ADJ
fbem-21464	125	20	-	-	PUNCT
fbem-21464	125	21	term	term	NOUN
fbem-21464	125	22	trends	trend	NOUN
fbem-21464	125	23	in	in	ADP
fbem-21464	125	24	customer	customer	NOUN
fbem-21464	125	25	behavior	behavior	NOUN
fbem-21464	125	26	.	.	PUNCT
fbem-21464	126	1	in	in	ADP
fbem-21464	126	2	practice	practice	NOUN
fbem-21464	126	3	,	,	PUNCT
fbem-21464	126	4	companies	company	NOUN
fbem-21464	126	5	can	can	AUX
fbem-21464	126	6	use	use	VERB
fbem-21464	126	7	a	a	DET
fbem-21464	126	8	variety	variety	NOUN
fbem-21464	126	9	of	of	ADP
fbem-21464	126	10	methods	method	NOUN
fbem-21464	126	11	to	to	PART
fbem-21464	126	12	assess	assess	VERB
fbem-21464	126	13	the	the	DET
fbem-21464	126	14	long	long	ADJ
fbem-21464	126	15	-	-	PUNCT
fbem-21464	126	16	term	term	NOUN
fbem-21464	126	17	effectiveness	effectiveness	NOUN
fbem-21464	126	18	of	of	ADP
fbem-21464	126	19	marketing	marketing	NOUN
fbem-21464	126	20	campaigns	campaign	NOUN
fbem-21464	126	21	.	.	PUNCT
fbem-21464	127	1	for	for	ADP
fbem-21464	127	2	example	example	NOUN
fbem-21464	127	3	,	,	PUNCT
fbem-21464	127	4	they	they	PRON
fbem-21464	127	5	can	can	AUX
fbem-21464	127	6	assess	assess	VERB
fbem-21464	127	7	the	the	DET
fbem-21464	127	8	increase	increase	NOUN
fbem-21464	127	9	in	in	ADP
fbem-21464	127	10	customer	customer	NOUN
fbem-21464	127	11	loyalty	loyalty	NOUN
fbem-21464	127	12	by	by	ADP
fbem-21464	127	13	tracking	track	VERB
fbem-21464	127	14	customers	customer	NOUN
fbem-21464	127	15	'	'	PART
fbem-21464	127	16	repeat	repeat	NOUN
fbem-21464	127	17	purchase	purchase	NOUN
fbem-21464	127	18	behavior	behavior	NOUN
fbem-21464	127	19	and	and	CCONJ
fbem-21464	127	20	referral	referral	ADJ
fbem-21464	127	21	behavior	behavior	NOUN
fbem-21464	127	22	,	,	PUNCT
fbem-21464	127	23	and	and	CCONJ
fbem-21464	127	24	use	use	VERB
fbem-21464	127	25	brand	brand	NOUN
fbem-21464	127	26	value	value	NOUN
fbem-21464	127	27	assessment	assessment	NOUN
fbem-21464	127	28	models	model	NOUN
fbem-21464	127	29	,	,	PUNCT
fbem-21464	127	30	such	such	ADJ
fbem-21464	127	31	as	as	ADP
fbem-21464	127	32	the	the	DET
fbem-21464	127	33	financial	financial	ADJ
fbem-21464	127	34	impact	impact	NOUN
fbem-21464	127	35	of	of	ADP
fbem-21464	127	36	brand	brand	NOUN
fbem-21464	127	37	equity	equity	NOUN
fbem-21464	127	38	or	or	CCONJ
fbem-21464	127	39	brand	brand	NOUN
fbem-21464	127	40	strength	strength	NOUN
fbem-21464	127	41	metrics	metric	NOUN
fbem-21464	127	42	,	,	PUNCT
fbem-21464	127	43	to	to	PART
fbem-21464	127	44	measure	measure	VERB
fbem-21464	127	45	long	long	ADJ
fbem-21464	127	46	-	-	PUNCT
fbem-21464	127	47	term	term	NOUN
fbem-21464	127	48	changes	change	NOUN
fbem-21464	127	49	in	in	ADP
fbem-21464	127	50	brand	brand	NOUN
fbem-21464	127	51	awareness	awareness	NOUN
fbem-21464	127	52	and	and	CCONJ
fbem-21464	127	53	brand	brand	NOUN
fbem-21464	127	54	image	image	NOUN
fbem-21464	127	55	.	.	PUNCT
fbem-21464	128	1	in	in	ADP
fbem-21464	128	2	addition	addition	NOUN
fbem-21464	128	3	,	,	PUNCT
fbem-21464	128	4	statistical	statistical	ADJ
fbem-21464	128	5	techniques	technique	NOUN
fbem-21464	128	6	such	such	ADJ
fbem-21464	128	7	as	as	ADP
fbem-21464	128	8	time	time	NOUN
fbem-21464	128	9	series	series	NOUN
fbem-21464	128	10	analysis	analysis	NOUN
fbem-21464	128	11	or	or	CCONJ
fbem-21464	128	12	survival	survival	NOUN
fbem-21464	128	13	analysis	analysis	NOUN
fbem-21464	128	14	can	can	AUX
fbem-21464	128	15	be	be	AUX
fbem-21464	128	16	used	use	VERB
fbem-21464	128	17	to	to	PART
fbem-21464	128	18	predict	predict	VERB
fbem-21464	128	19	customers	customer	NOUN
fbem-21464	128	20	'	'	PART
fbem-21464	128	21	future	future	ADJ
fbem-21464	128	22	purchasing	purchasing	NOUN
fbem-21464	128	23	behavior	behavior	NOUN
fbem-21464	128	24	,	,	PUNCT
fbem-21464	128	25	thus	thus	ADV
fbem-21464	128	26	assessing	assess	VERB
fbem-21464	128	27	customer	customer	NOUN
fbem-21464	128	28	life	life	NOUN
fbem-21464	128	29	cycle	cycle	NOUN
fbem-21464	128	30	value	value	NOUN
fbem-21464	128	31	.	.	PUNCT
fbem-21464	129	1	it	it	PRON
fbem-21464	129	2	is	be	AUX
fbem-21464	129	3	worth	worth	ADJ
fbem-21464	129	4	noting	note	VERB
fbem-21464	129	5	that	that	SCONJ
fbem-21464	129	6	the	the	DET
fbem-21464	129	7	assessment	assessment	NOUN
fbem-21464	129	8	of	of	ADP
fbem-21464	129	9	the	the	DET
fbem-21464	129	10	long	long	ADJ
fbem-21464	129	11	-	-	PUNCT
fbem-21464	129	12	term	term	NOUN
fbem-21464	129	13	effectiveness	effectiveness	NOUN
fbem-21464	129	14	of	of	ADP
fbem-21464	129	15	marketing	marketing	NOUN
fbem-21464	129	16	campaigns	campaign	NOUN
fbem-21464	129	17	faces	face	VERB
fbem-21464	129	18	the	the	DET
fbem-21464	129	19	challenge	challenge	NOUN
fbem-21464	129	20	of	of	ADP
fbem-21464	129	21	data	datum	NOUN
fbem-21464	129	22	collection	collection	NOUN
fbem-21464	129	23	and	and	CCONJ
fbem-21464	129	24	analysis	analysis	NOUN
fbem-21464	129	25	.	.	PUNCT
fbem-21464	130	1	long	long	ADJ
fbem-21464	130	2	-	-	PUNCT
fbem-21464	130	3	term	term	NOUN
fbem-21464	130	4	data	datum	NOUN
fbem-21464	130	5	collection	collection	NOUN
fbem-21464	130	6	requires	require	VERB
fbem-21464	130	7	continuous	continuous	ADJ
fbem-21464	130	8	commitment	commitment	NOUN
fbem-21464	130	9	and	and	CCONJ
fbem-21464	130	10	patience	patience	NOUN
fbem-21464	130	11	,	,	PUNCT
fbem-21464	130	12	and	and	CCONJ
fbem-21464	130	13	the	the	DET
fbem-21464	130	14	analysis	analysis	NOUN
fbem-21464	130	15	process	process	NOUN
fbem-21464	130	16	needs	need	VERB
fbem-21464	130	17	to	to	PART
fbem-21464	130	18	control	control	VERB
fbem-21464	130	19	the	the	DET
fbem-21464	130	20	influence	influence	NOUN
fbem-21464	130	21	of	of	ADP
fbem-21464	130	22	external	external	ADJ
fbem-21464	130	23	factors	factor	NOUN
fbem-21464	130	24	,	,	PUNCT
fbem-21464	130	25	such	such	ADJ
fbem-21464	130	26	as	as	ADP
fbem-21464	130	27	changes	change	NOUN
fbem-21464	130	28	in	in	ADP
fbem-21464	130	29	the	the	DET
fbem-21464	130	30	market	market	NOUN
fbem-21464	130	31	environment	environment	NOUN
fbem-21464	130	32	and	and	CCONJ
fbem-21464	130	33	competitive	competitive	ADJ
fbem-21464	130	34	dynamics	dynamic	NOUN
fbem-21464	130	35	.	.	PUNCT
fbem-21464	131	1	therefore	therefore	ADV
fbem-21464	131	2	,	,	PUNCT
fbem-21464	131	3	companies	company	NOUN
fbem-21464	131	4	need	need	VERB
fbem-21464	131	5	to	to	PART
fbem-21464	131	6	establish	establish	VERB
fbem-21464	131	7	a	a	DET
fbem-21464	131	8	set	set	NOUN
fbem-21464	131	9	of	of	ADP
fbem-21464	131	10	systematic	systematic	ADJ
fbem-21464	131	11	data	datum	NOUN
fbem-21464	131	12	collection	collection	NOUN
fbem-21464	131	13	and	and	CCONJ
fbem-21464	131	14	analysis	analysis	NOUN
fbem-21464	131	15	processes	process	NOUN
fbem-21464	131	16	and	and	CCONJ
fbem-21464	131	17	combine	combine	VERB
fbem-21464	131	18	them	they	PRON
fbem-21464	131	19	with	with	ADP
fbem-21464	131	20	expert	expert	ADJ
fbem-21464	131	21	judgment	judgment	NOUN
fbem-21464	131	22	to	to	PART
fbem-21464	131	23	improve	improve	VERB
fbem-21464	131	24	the	the	DET
fbem-21464	131	25	accuracy	accuracy	NOUN
fbem-21464	131	26	of	of	ADP
fbem-21464	131	27	evaluation	evaluation	NOUN
fbem-21464	131	28	.	.	PUNCT
fbem-21464	132	1	5	5	X
fbem-21464	132	2	.	.	X
fbem-21464	132	3	conclusion	conclusion	VERB
fbem-21464	132	4	the	the	DET
fbem-21464	132	5	application	application	NOUN
fbem-21464	132	6	of	of	ADP
fbem-21464	132	7	data	datum	NOUN
fbem-21464	132	8	analysis	analysis	NOUN
fbem-21464	132	9	in	in	ADP
fbem-21464	132	10	marketing	marketing	NOUN
fbem-21464	132	11	is	be	AUX
fbem-21464	132	12	multifaceted	multifacete	VERB
fbem-21464	132	13	,	,	PUNCT
fbem-21464	132	14	which	which	PRON
fbem-21464	132	15	involves	involve	VERB
fbem-21464	132	16	not	not	PART
fbem-21464	132	17	only	only	ADV
fbem-21464	132	18	the	the	DET
fbem-21464	132	19	collection	collection	NOUN
fbem-21464	132	20	,	,	PUNCT
fbem-21464	132	21	processing	processing	NOUN
fbem-21464	132	22	and	and	CCONJ
fbem-21464	132	23	analysis	analysis	NOUN
fbem-21464	132	24	of	of	ADP
fbem-21464	132	25	data	datum	NOUN
fbem-21464	132	26	,	,	PUNCT
fbem-21464	132	27	but	but	CCONJ
fbem-21464	132	28	also	also	ADV
fbem-21464	132	29	the	the	DET
fbem-21464	132	30	interpretation	interpretation	NOUN
fbem-21464	132	31	and	and	CCONJ
fbem-21464	132	32	application	application	NOUN
fbem-21464	132	33	of	of	ADP
fbem-21464	132	34	the	the	DET
fbem-21464	132	35	analysis	analysis	NOUN
fbem-21464	132	36	results	result	NOUN
fbem-21464	132	37	.	.	PUNCT
fbem-21464	133	1	enterprises	enterprise	NOUN
fbem-21464	133	2	need	need	VERB
fbem-21464	133	3	to	to	PART
fbem-21464	133	4	choose	choose	VERB
fbem-21464	133	5	appropriate	appropriate	ADJ
fbem-21464	133	6	data	datum	NOUN
fbem-21464	133	7	analysis	analysis	NOUN
fbem-21464	133	8	methods	method	NOUN
fbem-21464	133	9	and	and	CCONJ
fbem-21464	133	10	tools	tool	NOUN
fbem-21464	133	11	and	and	CCONJ
fbem-21464	133	12	establish	establish	VERB
fbem-21464	133	13	a	a	DET
fbem-21464	133	14	systematic	systematic	ADJ
fbem-21464	133	15	data	datum	NOUN
fbem-21464	133	16	analysis	analysis	NOUN
fbem-21464	133	17	process	process	NOUN
fbem-21464	133	18	according	accord	VERB
fbem-21464	133	19	to	to	ADP
fbem-21464	133	20	their	their	PRON
fbem-21464	133	21	business	business	NOUN
fbem-21464	133	22	needs	need	NOUN
fbem-21464	133	23	and	and	CCONJ
fbem-21464	133	24	market	market	NOUN
fbem-21464	133	25	environment	environment	NOUN
fbem-21464	133	26	.	.	PUNCT
fbem-21464	134	1	at	at	ADP
fbem-21464	134	2	the	the	DET
fbem-21464	134	3	same	same	ADJ
fbem-21464	134	4	time	time	NOUN
fbem-21464	134	5	,	,	PUNCT
fbem-21464	134	6	enterprises	enterprise	NOUN
fbem-21464	134	7	also	also	ADV
fbem-21464	134	8	need	need	VERB
fbem-21464	134	9	to	to	PART
fbem-21464	134	10	pay	pay	VERB
fbem-21464	134	11	attention	attention	NOUN
fbem-21464	134	12	to	to	ADP
fbem-21464	134	13	data	datum	NOUN
fbem-21464	134	14	privacy	privacy	NOUN
fbem-21464	134	15	and	and	CCONJ
fbem-21464	134	16	security	security	NOUN
fbem-21464	134	17	to	to	PART
fbem-21464	134	18	ensure	ensure	VERB
fbem-21464	134	19	data	datum	NOUN
fbem-21464	134	20	quality	quality	NOUN
fbem-21464	134	21	and	and	CCONJ
fbem-21464	134	22	reliability	reliability	NOUN
fbem-21464	134	23	of	of	ADP
fbem-21464	134	24	analysis	analysis	NOUN
fbem-21464	134	25	results	result	NOUN
fbem-21464	134	26	.	.	PUNCT
fbem-21464	135	1	through	through	ADP
fbem-21464	135	2	continuous	continuous	ADJ
fbem-21464	135	3	data	datum	NOUN
fbem-21464	135	4	analysis	analysis	NOUN
fbem-21464	135	5	and	and	CCONJ
fbem-21464	135	6	effectiveness	effectiveness	NOUN
fbem-21464	135	7	evaluation	evaluation	NOUN
fbem-21464	135	8	,	,	PUNCT
fbem-21464	135	9	enterprises	enterprise	NOUN
fbem-21464	135	10	can	can	AUX
fbem-21464	135	11	better	well	ADV
fbem-21464	135	12	understand	understand	VERB
fbem-21464	135	13	the	the	DET
fbem-21464	135	14	market	market	NOUN
fbem-21464	135	15	and	and	CCONJ
fbem-21464	135	16	consumers	consumer	NOUN
fbem-21464	135	17	,	,	PUNCT
fbem-21464	135	18	formulate	formulate	VERB
fbem-21464	135	19	effective	effective	ADJ
fbem-21464	135	20	marketing	marketing	NOUN
fbem-21464	135	21	strategies	strategy	NOUN
fbem-21464	135	22	,	,	PUNCT
fbem-21464	135	23	and	and	CCONJ
fbem-21464	135	24	enhance	enhance	VERB
fbem-21464	135	25	the	the	DET
fbem-21464	135	26	effectiveness	effectiveness	NOUN
fbem-21464	135	27	of	of	ADP
fbem-21464	135	28	marketing	marketing	NOUN
fbem-21464	135	29	campaigns	campaign	NOUN
fbem-21464	135	30	so	so	SCONJ
fbem-21464	135	31	as	as	SCONJ
fbem-21464	135	32	to	to	PART
fbem-21464	135	33	gain	gain	VERB
fbem-21464	135	34	an	an	DET
fbem-21464	135	35	advantage	advantage	NOUN
fbem-21464	135	36	in	in	ADP
fbem-21464	135	37	the	the	DET
fbem-21464	135	38	fierce	fierce	ADJ
fbem-21464	135	39	market	market	NOUN
fbem-21464	135	40	competition	competition	NOUN
fbem-21464	135	41	.	.	PUNCT
fbem-21464	136	1	with	with	ADP
fbem-21464	136	2	the	the	DET
fbem-21464	136	3	continuous	continuous	ADJ
fbem-21464	136	4	progress	progress	NOUN
fbem-21464	136	5	of	of	ADP
fbem-21464	136	6	technology	technology	NOUN
fbem-21464	136	7	,	,	PUNCT
fbem-21464	136	8	enterprises	enterprise	NOUN
fbem-21464	136	9	also	also	ADV
fbem-21464	136	10	need	need	VERB
fbem-21464	136	11	to	to	PART
fbem-21464	136	12	continuously	continuously	ADV
fbem-21464	136	13	learn	learn	VERB
fbem-21464	136	14	and	and	CCONJ
fbem-21464	136	15	adapt	adapt	VERB
fbem-21464	136	16	to	to	ADP
fbem-21464	136	17	new	new	ADJ
fbem-21464	136	18	data	datum	NOUN
fbem-21464	136	19	analysis	analysis	NOUN
fbem-21464	136	20	techniques	technique	NOUN
fbem-21464	136	21	and	and	CCONJ
fbem-21464	136	22	methods	method	NOUN
fbem-21464	136	23	in	in	ADP
fbem-21464	136	24	order	order	NOUN
fbem-21464	136	25	to	to	PART
fbem-21464	136	26	realize	realize	VERB
fbem-21464	136	27	continuous	continuous	ADJ
fbem-21464	136	28	innovation	innovation	NOUN
fbem-21464	136	29	and	and	CCONJ
fbem-21464	136	30	development	development	NOUN
fbem-21464	136	31	.	.	PUNCT
fbem-21464	137	1	references	reference	NOUN
fbem-21464	137	2	[	[	X
fbem-21464	137	3	1	1	NUM
fbem-21464	137	4	]	]	X
fbem-21464	137	5	sheng	sheng	PROPN
fbem-21464	137	6	jie	jie	PROPN
fbem-21464	137	7	.	.	PUNCT
fbem-21464	138	1	exploring	explore	VERB
fbem-21464	138	2	the	the	DET
fbem-21464	138	3	application	application	NOUN
fbem-21464	138	4	of	of	ADP
fbem-21464	138	5	big	big	ADJ
fbem-21464	138	6	data	datum	NOUN
fbem-21464	138	7	analytics	analytic	NOUN
fbem-21464	138	8	in	in	ADP
fbem-21464	138	9	the	the	DET
fbem-21464	138	10	internal	internal	ADJ
fbem-21464	138	11	audit	audit	NOUN
fbem-21464	138	12	of	of	ADP
fbem-21464	138	13	commercial	commercial	ADJ
fbem-21464	138	14	banks	bank	NOUN
fbem-21464	139	1	[	[	X
fbem-21464	139	2	j	j	X
fbem-21464	139	3	]	]	X
fbem-21464	139	4	.	.	PUNCT
fbem-21464	140	1	china	china	PROPN
fbem-21464	140	2	industrial	industrial	PROPN
fbem-21464	140	3	economics	economic	NOUN
fbem-21464	140	4	,	,	PUNCT
fbem-21464	140	5	2024	2024	NUM
fbem-21464	140	6	,	,	PUNCT
fbem-21464	140	7	(	(	PUNCT
fbem-21464	140	8	05	05	NUM
fbem-21464	140	9	):	):	PUNCT
fbem-21464	140	10	164	164	NUM
fbem-21464	140	11	-	-	SYM
fbem-21464	140	12	166	166	NUM
fbem-21464	140	13	.	.	PUNCT
fbem-21464	141	1	[	[	X
fbem-21464	141	2	2	2	NUM
fbem-21464	141	3	]	]	X
fbem-21464	141	4	zhao	zhao	PROPN
fbem-21464	141	5	peipei	peipei	PROPN
fbem-21464	141	6	.	.	PUNCT
fbem-21464	142	1	research	research	NOUN
fbem-21464	142	2	on	on	ADP
fbem-21464	142	3	commercial	commercial	ADJ
fbem-21464	142	4	data	datum	NOUN
fbem-21464	142	5	protection	protection	NOUN
fbem-21464	142	6	mode	mode	NOUN
fbem-21464	142	7	in	in	ADP
fbem-21464	142	8	the	the	DET
fbem-21464	142	9	era	era	NOUN
fbem-21464	142	10	of	of	ADP
fbem-21464	142	11	big	big	ADJ
fbem-21464	142	12	data	datum	NOUN
fbem-21464	143	1	[	[	X
fbem-21464	143	2	j	j	X
fbem-21464	143	3	]	]	X
fbem-21464	143	4	.	.	PUNCT
fbem-21464	144	1	henan	henan	PROPN
fbem-21464	144	2	science	science	PROPN
fbem-21464	144	3	and	and	CCONJ
fbem-21464	144	4	technology	technology	NOUN
fbem-21464	144	5	,	,	PUNCT
fbem-21464	144	6	2024	2024	NUM
fbem-21464	144	7	,	,	PUNCT
fbem-21464	144	8	51	51	NUM
fbem-21464	144	9	(	(	PUNCT
fbem-21464	144	10	05	05	NUM
fbem-21464	144	11	):	):	PUNCT
fbem-21464	144	12	132	132	NUM
fbem-21464	144	13	-	-	SYM
fbem-21464	144	14	136	136	NUM
fbem-21464	144	15	.	.	PUNCT
fbem-21464	145	1	[	[	X
fbem-21464	145	2	3	3	X
fbem-21464	145	3	]	]	X
fbem-21464	145	4	yang	yang	PROPN
fbem-21464	145	5	lihua	lihua	PROPN
fbem-21464	145	6	,	,	PUNCT
fbem-21464	145	7	wang	wang	PROPN
fbem-21464	145	8	shitong	shitong	PROPN
fbem-21464	145	9	.	.	PUNCT
fbem-21464	146	1	study	study	NOUN
fbem-21464	146	2	on	on	ADP
fbem-21464	146	3	the	the	DET
fbem-21464	146	4	legitimacy	legitimacy	NOUN
fbem-21464	146	5	of	of	ADP
fbem-21464	146	6	intellectual	intellectual	ADJ
fbem-21464	146	7	property	property	NOUN
fbem-21464	146	8	rights	right	NOUN
fbem-21464	146	9	protection	protection	NOUN
fbem-21464	146	10	of	of	ADP
fbem-21464	146	11	commercial	commercial	ADJ
fbem-21464	146	12	data	datum	NOUN
fbem-21464	147	1	[	[	X
fbem-21464	147	2	j	j	X
fbem-21464	147	3	]	]	X
fbem-21464	147	4	.	.	PUNCT
fbem-21464	148	1	wuling	wule	VERB
fbem-21464	148	2	journal	journal	NOUN
fbem-21464	148	3	,	,	PUNCT
fbem-21464	148	4	2024	2024	NUM
fbem-21464	148	5	,	,	PUNCT
fbem-21464	148	6	49	49	NUM
fbem-21464	148	7	(	(	PUNCT
fbem-21464	148	8	01	01	NUM
fbem-21464	148	9	):	):	PUNCT
fbem-21464	148	10	97	97	NUM
fbem-21464	148	11	-	-	SYM
fbem-21464	148	12	106	106	NUM
fbem-21464	148	13	.	.	PUNCT
fbem-21464	149	1	[	[	X
fbem-21464	149	2	4	4	X
fbem-21464	149	3	]	]	X
fbem-21464	149	4	liu	liu	PROPN
fbem-21464	149	5	wd	wd	PROPN
fbem-21464	149	6	.	.	PUNCT
fbem-21464	150	1	analysis	analysis	NOUN
fbem-21464	150	2	of	of	ADP
fbem-21464	150	3	the	the	DET
fbem-21464	150	4	current	current	ADJ
fbem-21464	150	5	situation	situation	NOUN
fbem-21464	150	6	and	and	CCONJ
fbem-21464	150	7	optimization	optimization	NOUN
fbem-21464	150	8	strategy	strategy	NOUN
fbem-21464	150	9	of	of	ADP
fbem-21464	150	10	commercial	commercial	ADJ
fbem-21464	150	11	bank	bank	NOUN
fbem-21464	150	12	auditing	auditing	NOUN
fbem-21464	150	13	in	in	ADP
fbem-21464	150	14	the	the	DET
fbem-21464	150	15	era	era	NOUN
fbem-21464	150	16	of	of	ADP
fbem-21464	150	17	big	big	ADJ
fbem-21464	150	18	data	datum	NOUN
fbem-21464	151	1	[	[	X
fbem-21464	151	2	j	j	X
fbem-21464	151	3	]	]	X
fbem-21464	151	4	.	.	PUNCT
fbem-21464	152	1	business	business	NOUN
fbem-21464	152	2	news	news	PROPN
fbem-21464	152	3	,	,	PUNCT
fbem-21464	152	4	2023	2023	NUM
fbem-21464	152	5	,	,	PUNCT
fbem-21464	152	6	(	(	PUNCT
fbem-21464	152	7	23	23	NUM
fbem-21464	152	8	):	):	PUNCT
fbem-21464	152	9	73	73	NUM
fbem-21464	152	10	-	-	SYM
fbem-21464	152	11	76	76	NUM
fbem-21464	152	12	.	.	PUNCT
fbem-21464	153	1	[	[	X
fbem-21464	153	2	5	5	NUM
fbem-21464	153	3	]	]	X
fbem-21464	153	4	zhu	zhu	PROPN
fbem-21464	153	5	hua	hua	PROPN
fbem-21464	153	6	.	.	PUNCT
fbem-21464	154	1	analysis	analysis	NOUN
fbem-21464	154	2	on	on	ADP
fbem-21464	154	3	the	the	DET
fbem-21464	154	4	development	development	NOUN
fbem-21464	154	5	path	path	NOUN
fbem-21464	154	6	of	of	ADP
fbem-21464	154	7	commercial	commercial	ADJ
fbem-21464	154	8	banks	bank	NOUN
fbem-21464	154	9	under	under	ADP
fbem-21464	154	10	the	the	DET
fbem-21464	154	11	perspective	perspective	NOUN
fbem-21464	154	12	of	of	ADP
fbem-21464	154	13	financial	financial	ADJ
fbem-21464	154	14	technology	technology	NOUN
fbem-21464	155	1	[	[	X
fbem-21464	155	2	j	j	X
fbem-21464	155	3	]	]	X
fbem-21464	155	4	.	.	PUNCT
fbem-21464	156	1	national	national	ADJ
fbem-21464	156	2	circulation	circulation	NOUN
fbem-21464	156	3	economy	economy	NOUN
fbem-21464	156	4	,	,	PUNCT
fbem-21464	156	5	2023	2023	NUM
fbem-21464	156	6	,	,	PUNCT
fbem-21464	156	7	(	(	PUNCT
fbem-21464	156	8	22	22	NUM
fbem-21464	156	9	):	):	PUNCT
fbem-21464	156	10	189	189	NUM
fbem-21464	156	11	-	-	SYM
fbem-21464	156	12	192	192	NUM
fbem-21464	156	13	.	.	PUNCT
fbem-21464	157	1	[	[	X
fbem-21464	157	2	6	6	NUM
fbem-21464	157	3	]	]	PUNCT
fbem-21464	157	4	huang	huang	PROPN
fbem-21464	157	5	xuemei	xuemei	PROPN
fbem-21464	157	6	.	.	PUNCT
fbem-21464	158	1	spatial	spatial	ADJ
fbem-21464	158	2	layout	layout	VERB
fbem-21464	158	3	analysis	analysis	NOUN
fbem-21464	158	4	of	of	ADP
fbem-21464	158	5	community	community	NOUN
fbem-21464	158	6	commerce	commerce	NOUN
fbem-21464	158	7	in	in	ADP
fbem-21464	158	8	central	central	ADJ
fbem-21464	158	9	city	city	NOUN
fbem-21464	158	10	of	of	ADP
fbem-21464	158	11	chongqing	chongqing	PROPN
fbem-21464	158	12	based	base	VERB
fbem-21464	158	13	on	on	ADP
fbem-21464	158	14	multi	multi	ADJ
fbem-21464	158	15	-	-	ADJ
fbem-21464	158	16	source	source	NOUN
fbem-21464	158	17	data	datum	NOUN
fbem-21464	159	1	[	[	X
fbem-21464	159	2	j	j	X
fbem-21464	159	3	]	]	X
fbem-21464	159	4	.	.	PUNCT
fbem-21464	160	1	urban	urban	ADJ
fbem-21464	160	2	construction	construction	PROPN
fbem-21464	160	3	theory	theory	NOUN
fbem-21464	160	4	research	research	NOUN
fbem-21464	160	5	(	(	PUNCT
fbem-21464	160	6	electronic	electronic	ADJ
fbem-21464	160	7	edition	edition	NOUN
fbem-21464	160	8	)	)	PUNCT
fbem-21464	160	9	,	,	PUNCT
fbem-21464	160	10	2023	2023	NUM
fbem-21464	160	11	,	,	PUNCT
fbem-21464	160	12	(	(	PUNCT
fbem-21464	160	13	32	32	NUM
fbem-21464	160	14	):	):	PUNCT
fbem-21464	160	15	31	31	NUM
fbem-21464	160	16	-	-	SYM
fbem-21464	160	17	33	33	NUM
fbem-21464	160	18	.	.	PUNCT
fbem-21464	161	1	doi:10.19569	doi:10.19569	PROPN
fbem-21464	161	2	/	/	SYM
fbem-21464	161	3	j.cnki.cn119313	j.cnki.cn119313	PROPN
fbem-21464	161	4	/	/	SYM
fbem-21464	161	5	tu.202332011	tu.202332011	PROPN
fbem-21464	161	6	.	.	PUNCT
fbem-21464	162	1	[	[	X
fbem-21464	162	2	7	7	NUM
fbem-21464	162	3	]	]	X
fbem-21464	162	4	zhao	zhao	PROPN
fbem-21464	162	5	wei	wei	PROPN
fbem-21464	162	6	,	,	PUNCT
fbem-21464	162	7	xu	xu	PROPN
fbem-21464	162	8	shuai	shuai	PROPN
fbem-21464	162	9	.	.	PUNCT
fbem-21464	162	10	research	research	NOUN
fbem-21464	162	11	on	on	ADP
fbem-21464	162	12	the	the	DET
fbem-21464	162	13	curriculum	curriculum	NOUN
fbem-21464	162	14	reform	reform	NOUN
fbem-21464	162	15	for	for	ADP
fbem-21464	162	16	the	the	DET
fbem-21464	162	17	cultivation	cultivation	NOUN
fbem-21464	162	18	of	of	ADP
fbem-21464	162	19	undergraduate	undergraduate	ADJ
fbem-21464	162	20	data	datum	NOUN
fbem-21464	162	21	analysis	analysis	NOUN
fbem-21464	162	22	talents	talent	NOUN
fbem-21464	162	23	in	in	ADP
fbem-21464	162	24	vocational	vocational	ADJ
fbem-21464	162	25	education	education	NOUN
fbem-21464	163	1	[	[	X
fbem-21464	163	2	j	j	X
fbem-21464	163	3	]	]	X
fbem-21464	163	4	.	.	PUNCT
fbem-21464	164	1	science	science	NOUN
fbem-21464	164	2	and	and	CCONJ
fbem-21464	164	3	education	education	PROPN
fbem-21464	164	4	wenhui	wenhui	PROPN
fbem-21464	164	5	,	,	PUNCT
fbem-21464	164	6	2023	2023	NUM
fbem-21464	164	7	,	,	PUNCT
fbem-21464	164	8	(	(	PUNCT
fbem-21464	164	9	20	20	NUM
fbem-21464	164	10	):	):	PUNCT
fbem-21464	164	11	155158	155158	NUM
fbem-21464	164	12	.	.	PUNCT
fbem-21464	165	1	[	[	X
fbem-21464	165	2	8	8	NUM
fbem-21464	165	3	]	]	X
fbem-21464	165	4	jia	jia	PROPN
fbem-21464	165	5	hongxia	hongxia	PROPN
fbem-21464	165	6	.	.	PUNCT
fbem-21464	166	1	thinking	thinking	NOUN
fbem-21464	166	2	and	and	CCONJ
fbem-21464	166	3	practicing	practicing	NOUN
fbem-21464	166	4	of	of	ADP
fbem-21464	166	5	enterprise	enterprise	NOUN
fbem-21464	166	6	marketing	marketing	NOUN
fbem-21464	166	7	management	management	NOUN
fbem-21464	166	8	in	in	ADP
fbem-21464	166	9	the	the	DET
fbem-21464	166	10	era	era	NOUN
fbem-21464	166	11	of	of	ADP
fbem-21464	166	12	digital	digital	ADJ
fbem-21464	166	13	economy	economy	NOUN
fbem-21464	167	1	[	[	X
fbem-21464	167	2	j	j	X
fbem-21464	167	3	]	]	X
fbem-21464	167	4	.	.	PUNCT
fbem-21464	168	1	modern	modern	ADJ
fbem-21464	168	2	business	business	NOUN
fbem-21464	168	3	research	research	NOUN
fbem-21464	168	4	,	,	PUNCT
fbem-21464	168	5	2023	2023	NUM
fbem-21464	168	6	,	,	PUNCT
fbem-21464	168	7	(	(	PUNCT
fbem-21464	168	8	07	07	NUM
fbem-21464	168	9	):	):	PUNCT
fbem-21464	168	10	43	43	NUM
fbem-21464	168	11	-	-	SYM
fbem-21464	168	12	45	45	NUM
fbem-21464	168	13	.	.	PUNCT
fbem-21464	169	1	[	[	X
fbem-21464	169	2	9	9	NUM
fbem-21464	169	3	]	]	X
fbem-21464	169	4	ziyan	ziyan	X
fbem-21464	169	5	zhang	zhang	PROPN
fbem-21464	169	6	,	,	PUNCT
fbem-21464	169	7	yangyuan	yangyuan	PROPN
fbem-21464	169	8	chen	chen	PROPN
fbem-21464	169	9	,	,	PUNCT
fbem-21464	169	10	fei	fei	PROPN
fbem-21464	169	11	su	su	PROPN
fbem-21464	169	12	,	,	PUNCT
fbem-21464	169	13	et	et	PROPN
fbem-21464	169	14	al	al	PROPN
fbem-21464	169	15	.	.	PROPN
fbem-21464	169	16	study	study	NOUN
fbem-21464	169	17	on	on	ADP
fbem-21464	169	18	the	the	DET
fbem-21464	169	19	relationship	relationship	NOUN
fbem-21464	169	20	between	between	ADP
fbem-21464	169	21	spatial	spatial	ADJ
fbem-21464	169	22	distribution	distribution	NOUN
fbem-21464	169	23	of	of	ADP
fbem-21464	169	24	retail	retail	ADJ
fbem-21464	169	25	industry	industry	NOUN
fbem-21464	169	26	and	and	CCONJ
fbem-21464	169	27	economic	economic	ADJ
fbem-21464	169	28	development	development	NOUN
fbem-21464	169	29	in	in	ADP
fbem-21464	169	30	hangzhou	hangzhou	PROPN
fbem-21464	169	31	based	base	VERB
fbem-21464	169	32	on	on	ADP
fbem-21464	169	33	poi	poi	PROPN
fbem-21464	169	34	data	data	PROPN
fbem-21464	170	1	[	[	X
fbem-21464	170	2	j	j	X
fbem-21464	170	3	]	]	X
fbem-21464	170	4	.	.	PUNCT
fbem-21464	171	1	journal	journal	PROPN
fbem-21464	171	2	of	of	ADP
fbem-21464	171	3	hebei	hebei	PROPN
fbem-21464	171	4	academy	academy	PROPN
fbem-21464	171	5	of	of	ADP
fbem-21464	171	6	sciences	sciences	PROPN
fbem-21464	171	7	,	,	PUNCT
fbem-21464	171	8	2023	2023	NUM
fbem-21464	171	9	,	,	PUNCT
fbem-21464	171	10	40	40	NUM
fbem-21464	171	11	(	(	PUNCT
fbem-21464	171	12	05	05	NUM
fbem-21464	171	13	):	):	PUNCT
fbem-21464	171	14	75	75	NUM
fbem-21464	171	15	-	-	SYM
fbem-21464	171	16	84	84	NUM
fbem-21464	171	17	.	.	PUNCT
fbem-21464	172	1	[	[	X
fbem-21464	172	2	10	10	NUM
fbem-21464	172	3	]	]	X
fbem-21464	172	4	lu	lu	PROPN
fbem-21464	172	5	dehui	dehui	PROPN
fbem-21464	172	6	.	.	PUNCT
fbem-21464	173	1	foreign	foreign	ADJ
fbem-21464	173	2	trade	trade	NOUN
fbem-21464	173	3	big	big	ADJ
fbem-21464	173	4	data	datum	NOUN
fbem-21464	173	5	empowers	empower	NOUN
fbem-21464	173	6	precision	precision	NOUN
fbem-21464	173	7	marketing	marketing	NOUN
fbem-21464	174	1	[	[	X
fbem-21464	174	2	j	j	X
fbem-21464	174	3	]	]	X
fbem-21464	174	4	.	.	PUNCT
fbem-21464	175	1	mall	mall	PROPN
fbem-21464	175	2	modernization	modernization	NOUN
fbem-21464	175	3	,	,	PUNCT
fbem-21464	175	4	2023	2023	NUM
fbem-21464	175	5	,	,	PUNCT
fbem-21464	175	6	(	(	PUNCT
fbem-21464	175	7	19	19	NUM
fbem-21464	175	8	):	):	PUNCT
fbem-21464	175	9	32	32	NUM
fbem-21464	175	10	-	-	SYM
fbem-21464	175	11	34	34	NUM
fbem-21464	175	12	.	.	PUNCT