id	sid	tid	token	lemma	pos
fbem-22072	1	1	frontiers	frontier	NOUN
fbem-22072	1	2	in	in	ADP
fbem-22072	1	3	business	business	NOUN
fbem-22072	1	4	,	,	PUNCT
fbem-22072	1	5	economics	economic	NOUN
fbem-22072	1	6	and	and	CCONJ
fbem-22072	1	7	management	management	NOUN
fbem-22072	1	8	issn	issn	PROPN
fbem-22072	1	9	:	:	PUNCT
fbem-22072	1	10	2766	2766	NUM
fbem-22072	1	11	-	-	PUNCT
fbem-22072	1	12	824x	824x	NUM
fbem-22072	1	13	|	|	ADJ
fbem-22072	1	14	vol	vol	NOUN
fbem-22072	1	15	.	.	PROPN
fbem-22072	1	16	15	15	NUM
fbem-22072	1	17	,	,	PUNCT
fbem-22072	1	18	no	no	INTJ
fbem-22072	1	19	.	.	NOUN
fbem-22072	1	20	2	2	NUM
fbem-22072	1	21	,	,	PUNCT
fbem-22072	1	22	2024	2024	NUM
fbem-22072	1	23	19	19	NUM
fbem-22072	1	24	social	social	ADJ
fbem-22072	1	25	media	medium	NOUN
fbem-22072	1	26	and	and	CCONJ
fbem-22072	1	27	the	the	DET
fbem-22072	1	28	electronics	electronics	NOUN
fbem-22072	1	29	market	market	NOUN
fbem-22072	1	30	:	:	PUNCT
fbem-22072	1	31	the	the	DET
fbem-22072	1	32	role	role	NOUN
fbem-22072	1	33	and	and	CCONJ
fbem-22072	1	34	challenges	challenge	NOUN
fbem-22072	1	35	of	of	ADP
fbem-22072	1	36	influencer	influencer	NOUN
fbem-22072	1	37	marketing	marketing	NOUN
fbem-22072	1	38	for	for	ADP
fbem-22072	1	39	brand	brand	NOUN
fbem-22072	1	40	trust	trust	PROPN
fbem-22072	1	41	jiajia	jiajia	PROPN
fbem-22072	1	42	dong	dong	PROPN
fbem-22072	1	43	adam	adam	PROPN
fbem-22072	1	44	smith	smith	PROPN
fbem-22072	1	45	business	business	PROPN
fbem-22072	1	46	school	school	PROPN
fbem-22072	1	47	,	,	PUNCT
fbem-22072	1	48	university	university	NOUN
fbem-22072	1	49	of	of	ADP
fbem-22072	1	50	glasgow	glasgow	PROPN
fbem-22072	1	51	,	,	PUNCT
fbem-22072	1	52	g12	g12	PROPN
fbem-22072	1	53	8qq	8qq	PROPN
fbem-22072	1	54	,	,	PUNCT
fbem-22072	1	55	glasgow	glasgow	PROPN
fbem-22072	1	56	,	,	PUNCT
fbem-22072	1	57	uk	uk	PROPN
fbem-22072	1	58	2743112d@student.gla.ac.uk	2743112d@student.gla.ac.uk	PROPN
fbem-22072	1	59	abstract	abstract	NOUN
fbem-22072	1	60	:	:	PUNCT
fbem-22072	1	61	this	this	DET
fbem-22072	1	62	study	study	NOUN
fbem-22072	1	63	focuses	focus	VERB
fbem-22072	1	64	on	on	ADP
fbem-22072	1	65	the	the	DET
fbem-22072	1	66	use	use	NOUN
fbem-22072	1	67	of	of	ADP
fbem-22072	1	68	influencers	influencer	NOUN
fbem-22072	1	69	on	on	ADP
fbem-22072	1	70	social	social	ADJ
fbem-22072	1	71	media	medium	NOUN
fbem-22072	1	72	to	to	PART
fbem-22072	1	73	build	build	VERB
fbem-22072	1	74	trust	trust	NOUN
fbem-22072	1	75	-	-	PUNCT
fbem-22072	1	76	based	base	VERB
fbem-22072	1	77	brand	brand	NOUN
fbem-22072	1	78	-	-	PUNCT
fbem-22072	1	79	consumer	consumer	NOUN
fbem-22072	1	80	connections	connection	NOUN
fbem-22072	1	81	in	in	ADP
fbem-22072	1	82	the	the	DET
fbem-22072	1	83	context	context	NOUN
fbem-22072	1	84	of	of	ADP
fbem-22072	1	85	the	the	DET
fbem-22072	1	86	digital	digital	ADJ
fbem-22072	1	87	age	age	NOUN
fbem-22072	1	88	,	,	PUNCT
fbem-22072	1	89	with	with	ADP
fbem-22072	1	90	a	a	DET
fbem-22072	1	91	special	special	ADJ
fbem-22072	1	92	focus	focus	NOUN
fbem-22072	1	93	on	on	ADP
fbem-22072	1	94	the	the	DET
fbem-22072	1	95	chinese	chinese	ADJ
fbem-22072	1	96	e	e	NOUN
fbem-22072	1	97	-	-	NOUN
fbem-22072	1	98	market	market	NOUN
fbem-22072	1	99	.	.	PUNCT
fbem-22072	2	1	by	by	ADP
fbem-22072	2	2	analysing	analyse	VERB
fbem-22072	2	3	the	the	DET
fbem-22072	2	4	impact	impact	NOUN
fbem-22072	2	5	of	of	ADP
fbem-22072	2	6	influencer	influencer	NOUN
fbem-22072	2	7	marketing	marketing	NOUN
fbem-22072	2	8	on	on	ADP
fbem-22072	2	9	consumer	consumer	NOUN
fbem-22072	2	10	brand	brand	PROPN
fbem-22072	2	11	trust	trust	PROPN
fbem-22072	2	12	,	,	PUNCT
fbem-22072	2	13	using	use	VERB
fbem-22072	2	14	zhejiang	zhejiang	PROPN
fbem-22072	2	15	province	province	PROPN
fbem-22072	2	16	as	as	ADP
fbem-22072	2	17	a	a	DET
fbem-22072	2	18	case	case	NOUN
fbem-22072	2	19	study	study	NOUN
fbem-22072	2	20	,	,	PUNCT
fbem-22072	2	21	it	it	PRON
fbem-22072	2	22	aims	aim	VERB
fbem-22072	2	23	to	to	PART
fbem-22072	2	24	update	update	VERB
fbem-22072	2	25	brand	brand	NOUN
fbem-22072	2	26	trust	trust	PROPN
fbem-22072	2	27	theory	theory	NOUN
fbem-22072	2	28	for	for	ADP
fbem-22072	2	29	the	the	DET
fbem-22072	2	30	digital	digital	ADJ
fbem-22072	2	31	marketing	marketing	NOUN
fbem-22072	2	32	environment	environment	NOUN
fbem-22072	2	33	.	.	PUNCT
fbem-22072	3	1	the	the	DET
fbem-22072	3	2	paper	paper	NOUN
fbem-22072	3	3	highlights	highlight	VERB
fbem-22072	3	4	the	the	DET
fbem-22072	3	5	popularity	popularity	NOUN
fbem-22072	3	6	of	of	ADP
fbem-22072	3	7	social	social	ADJ
fbem-22072	3	8	media	medium	NOUN
fbem-22072	3	9	in	in	ADP
fbem-22072	3	10	china	china	PROPN
fbem-22072	3	11	and	and	CCONJ
fbem-22072	3	12	the	the	DET
fbem-22072	3	13	potential	potential	NOUN
fbem-22072	3	14	for	for	ADP
fbem-22072	3	15	undue	undue	ADJ
fbem-22072	3	16	competitive	competitive	ADJ
fbem-22072	3	17	behaviour	behaviour	NOUN
fbem-22072	3	18	by	by	ADP
fbem-22072	3	19	influencer	influencer	NOUN
fbem-22072	3	20	marketing	marketing	NOUN
fbem-22072	3	21	.	.	PUNCT
fbem-22072	4	1	ultimately	ultimately	ADV
fbem-22072	4	2	,	,	PUNCT
fbem-22072	4	3	this	this	DET
fbem-22072	4	4	marketing	marketing	NOUN
fbem-22072	4	5	proposal	proposal	NOUN
fbem-22072	4	6	aims	aim	VERB
fbem-22072	4	7	to	to	PART
fbem-22072	4	8	encourage	encourage	VERB
fbem-22072	4	9	the	the	DET
fbem-22072	4	10	electronics	electronics	NOUN
fbem-22072	4	11	industry	industry	NOUN
fbem-22072	4	12	to	to	PART
fbem-22072	4	13	actively	actively	ADV
fbem-22072	4	14	participate	participate	VERB
fbem-22072	4	15	in	in	ADP
fbem-22072	4	16	influencer	influencer	NOUN
fbem-22072	4	17	marketing	marketing	NOUN
fbem-22072	4	18	to	to	PART
fbem-22072	4	19	enhance	enhance	VERB
fbem-22072	4	20	brand	brand	PROPN
fbem-22072	4	21	trust	trust	PROPN
fbem-22072	4	22	.	.	PUNCT
fbem-22072	5	1	keywords	keyword	NOUN
fbem-22072	5	2	:	:	PUNCT
fbem-22072	5	3	social	social	ADJ
fbem-22072	5	4	media	medium	NOUN
fbem-22072	5	5	,	,	PUNCT
fbem-22072	5	6	electronics	electronic	NOUN
fbem-22072	5	7	market	market	NOUN
fbem-22072	5	8	,	,	PUNCT
fbem-22072	5	9	influencer	influencer	NOUN
fbem-22072	5	10	marketing	marketing	NOUN
fbem-22072	5	11	,	,	PUNCT
fbem-22072	5	12	brand	brand	NOUN
fbem-22072	5	13	trust	trust	PROPN
fbem-22072	5	14	,	,	PUNCT
fbem-22072	5	15	marketing	marketing	NOUN
fbem-22072	5	16	,	,	PUNCT
fbem-22072	5	17	brand	brand	NOUN
fbem-22072	5	18	.	.	PUNCT
fbem-22072	6	1	1	1	X
fbem-22072	6	2	.	.	X
fbem-22072	6	3	introduction	introduction	NOUN
fbem-22072	6	4	in	in	ADP
fbem-22072	6	5	the	the	DET
fbem-22072	6	6	context	context	NOUN
fbem-22072	6	7	of	of	ADP
fbem-22072	6	8	the	the	DET
fbem-22072	6	9	digital	digital	ADJ
fbem-22072	6	10	age	age	NOUN
fbem-22072	6	11	,	,	PUNCT
fbem-22072	6	12	influencers	influencer	NOUN
fbem-22072	6	13	utilise	utilise	VERB
fbem-22072	6	14	their	their	PRON
fbem-22072	6	15	reputation	reputation	NOUN
fbem-22072	6	16	and	and	CCONJ
fbem-22072	6	17	extensive	extensive	ADJ
fbem-22072	6	18	network	network	NOUN
fbem-22072	6	19	of	of	ADP
fbem-22072	6	20	relationships	relationship	NOUN
fbem-22072	6	21	on	on	ADP
fbem-22072	6	22	social	social	ADJ
fbem-22072	6	23	media	medium	NOUN
fbem-22072	6	24	to	to	PART
fbem-22072	6	25	provide	provide	VERB
fbem-22072	6	26	new	new	ADJ
fbem-22072	6	27	ways	way	NOUN
fbem-22072	6	28	of	of	ADP
fbem-22072	6	29	building	build	VERB
fbem-22072	6	30	trust	trust	NOUN
fbem-22072	6	31	-	-	PUNCT
fbem-22072	6	32	based	base	VERB
fbem-22072	6	33	connections	connection	NOUN
fbem-22072	6	34	between	between	ADP
fbem-22072	6	35	brands	brand	NOUN
fbem-22072	6	36	and	and	CCONJ
fbem-22072	6	37	consumers	consumer	NOUN
fbem-22072	6	38	,	,	PUNCT
fbem-22072	6	39	particularly	particularly	ADV
fbem-22072	6	40	in	in	ADP
fbem-22072	6	41	the	the	DET
fbem-22072	6	42	area	area	NOUN
fbem-22072	6	43	of	of	ADP
fbem-22072	6	44	electronics	electronic	NOUN
fbem-22072	6	45	which	which	PRON
fbem-22072	6	46	is	be	AUX
fbem-22072	6	47	particularly	particularly	ADV
fbem-22072	6	48	dependent	dependent	ADJ
fbem-22072	6	49	on	on	ADP
fbem-22072	6	50	consumer	consumer	NOUN
fbem-22072	6	51	-	-	PUNCT
fbem-22072	6	52	perceived	perceive	VERB
fbem-22072	6	53	brand	brand	NOUN
fbem-22072	6	54	trust	trust	PROPN
fbem-22072	6	55	(	(	PUNCT
fbem-22072	6	56	brown	brown	PROPN
fbem-22072	6	57	&	&	CCONJ
fbem-22072	6	58	hayes	hayes	PROPN
fbem-22072	6	59	,	,	PUNCT
fbem-22072	6	60	2008	2008	NUM
fbem-22072	6	61	)	)	PUNCT
fbem-22072	6	62	.	.	PUNCT
fbem-22072	7	1	this	this	PRON
fbem-22072	7	2	is	be	AUX
fbem-22072	7	3	due	due	ADJ
fbem-22072	7	4	to	to	ADP
fbem-22072	7	5	the	the	DET
fbem-22072	7	6	fact	fact	NOUN
fbem-22072	7	7	that	that	SCONJ
fbem-22072	7	8	electronic	electronic	ADJ
fbem-22072	7	9	products	product	NOUN
fbem-22072	7	10	often	often	ADV
fbem-22072	7	11	involve	involve	VERB
fbem-22072	7	12	higher	high	ADJ
fbem-22072	7	13	purchase	purchase	NOUN
fbem-22072	7	14	costs	cost	NOUN
fbem-22072	7	15	and	and	CCONJ
fbem-22072	7	16	demands	demand	NOUN
fbem-22072	7	17	for	for	ADP
fbem-22072	7	18	technical	technical	ADJ
fbem-22072	7	19	specifications	specification	NOUN
fbem-22072	7	20	.	.	PUNCT
fbem-22072	8	1	china	china	PROPN
fbem-22072	8	2	,	,	PUNCT
fbem-22072	8	3	the	the	DET
fbem-22072	8	4	country	country	NOUN
fbem-22072	8	5	with	with	ADP
fbem-22072	8	6	the	the	DET
fbem-22072	8	7	largest	large	ADJ
fbem-22072	8	8	social	social	ADJ
fbem-22072	8	9	media	medium	NOUN
fbem-22072	8	10	presence	presence	NOUN
fbem-22072	8	11	in	in	ADP
fbem-22072	8	12	the	the	DET
fbem-22072	8	13	world	world	NOUN
fbem-22072	8	14	,	,	PUNCT
fbem-22072	8	15	has	have	AUX
fbem-22072	8	16	reached	reach	VERB
fbem-22072	8	17	an	an	DET
fbem-22072	8	18	impressive	impressive	ADJ
fbem-22072	8	19	1.02	1.02	NUM
fbem-22072	8	20	billion	billion	NUM
fbem-22072	8	21	social	social	ADJ
fbem-22072	8	22	media	medium	NOUN
fbem-22072	8	23	users	user	NOUN
fbem-22072	8	24	by	by	ADP
fbem-22072	8	25	2022	2022	NUM
fbem-22072	8	26	,	,	PUNCT
fbem-22072	8	27	a	a	DET
fbem-22072	8	28	figure	figure	NOUN
fbem-22072	8	29	that	that	PRON
fbem-22072	8	30	highlights	highlight	VERB
fbem-22072	8	31	the	the	DET
fbem-22072	8	32	popularity	popularity	NOUN
fbem-22072	8	33	of	of	ADP
fbem-22072	8	34	social	social	ADJ
fbem-22072	8	35	media	medium	NOUN
fbem-22072	8	36	in	in	ADP
fbem-22072	8	37	china	china	PROPN
fbem-22072	8	38	and	and	CCONJ
fbem-22072	8	39	the	the	DET
fbem-22072	8	40	foundation	foundation	NOUN
fbem-22072	8	41	it	it	PRON
fbem-22072	8	42	has	have	AUX
fbem-22072	8	43	laid	lay	VERB
fbem-22072	8	44	for	for	ADP
fbem-22072	8	45	influencer	influencer	NOUN
fbem-22072	8	46	marketing	marketing	NOUN
fbem-22072	8	47	(	(	PUNCT
fbem-22072	8	48	thomala	thomala	NOUN
fbem-22072	8	49	,	,	PUNCT
fbem-22072	8	50	2023	2023	NUM
fbem-22072	8	51	)	)	PUNCT
fbem-22072	8	52	.	.	PUNCT
fbem-22072	9	1	in	in	ADP
fbem-22072	9	2	addition	addition	NOUN
fbem-22072	9	3	,	,	PUNCT
fbem-22072	9	4	zhejiang	zhejiang	PROPN
fbem-22072	9	5	province	province	PROPN
fbem-22072	9	6	is	be	AUX
fbem-22072	9	7	considered	consider	VERB
fbem-22072	9	8	the	the	DET
fbem-22072	9	9	heartland	heartland	NOUN
fbem-22072	9	10	of	of	ADP
fbem-22072	9	11	e	e	PROPN
fbem-22072	9	12	-	-	NOUN
fbem-22072	9	13	commerce	commerce	NOUN
fbem-22072	9	14	in	in	ADP
fbem-22072	9	15	china	china	PROPN
fbem-22072	9	16	,	,	PUNCT
fbem-22072	9	17	with	with	ADP
fbem-22072	9	18	ecommerce	ecommerce	NOUN
fbem-22072	9	19	giants	giant	NOUN
fbem-22072	9	20	such	such	ADJ
fbem-22072	9	21	as	as	ADP
fbem-22072	9	22	alibaba	alibaba	PROPN
fbem-22072	9	23	and	and	CCONJ
fbem-22072	9	24	a	a	DET
fbem-22072	9	25	large	large	ADJ
fbem-22072	9	26	number	number	NOUN
fbem-22072	9	27	of	of	ADP
fbem-22072	9	28	social	social	ADJ
fbem-22072	9	29	media	medium	NOUN
fbem-22072	9	30	users	user	NOUN
fbem-22072	9	31	,	,	PUNCT
fbem-22072	9	32	providing	provide	VERB
fbem-22072	9	33	a	a	DET
fbem-22072	9	34	rich	rich	ADJ
fbem-22072	9	35	source	source	NOUN
fbem-22072	9	36	of	of	ADP
fbem-22072	9	37	case	case	NOUN
fbem-22072	9	38	studies	study	NOUN
fbem-22072	9	39	and	and	CCONJ
fbem-22072	9	40	data	datum	NOUN
fbem-22072	9	41	for	for	ADP
fbem-22072	9	42	the	the	DET
fbem-22072	9	43	study	study	NOUN
fbem-22072	9	44	.	.	PUNCT
fbem-22072	10	1	(	(	PUNCT
fbem-22072	10	2	zhang	zhang	PROPN
fbem-22072	10	3	,	,	PUNCT
fbem-22072	10	4	2021	2021	NUM
fbem-22072	10	5	)	)	PUNCT
fbem-22072	10	6	.	.	PUNCT
fbem-22072	11	1	therefore	therefore	ADV
fbem-22072	11	2	,	,	PUNCT
fbem-22072	11	3	this	this	DET
fbem-22072	11	4	marketing	marketing	NOUN
fbem-22072	11	5	proposal	proposal	NOUN
fbem-22072	11	6	chooses	choose	VERB
fbem-22072	11	7	zhejiang	zhejiang	PROPN
fbem-22072	11	8	province	province	PROPN
fbem-22072	11	9	as	as	SCONJ
fbem-22072	11	10	the	the	DET
fbem-22072	11	11	study	study	NOUN
fbem-22072	11	12	area	area	NOUN
fbem-22072	11	13	to	to	PART
fbem-22072	11	14	make	make	VERB
fbem-22072	11	15	full	full	ADJ
fbem-22072	11	16	use	use	NOUN
fbem-22072	11	17	of	of	ADP
fbem-22072	11	18	its	its	PRON
fbem-22072	11	19	advancement	advancement	NOUN
fbem-22072	11	20	and	and	CCONJ
fbem-22072	11	21	activity	activity	NOUN
fbem-22072	11	22	in	in	ADP
fbem-22072	11	23	influencer	influencer	NOUN
fbem-22072	11	24	marketing	marketing	NOUN
fbem-22072	11	25	to	to	PART
fbem-22072	11	26	explore	explore	VERB
fbem-22072	11	27	in	in	ADP
fbem-22072	11	28	-	-	PUNCT
fbem-22072	11	29	depth	depth	NOUN
fbem-22072	11	30	the	the	DET
fbem-22072	11	31	impact	impact	NOUN
fbem-22072	11	32	of	of	ADP
fbem-22072	11	33	influencer	influencer	NOUN
fbem-22072	11	34	marketing	marketing	NOUN
fbem-22072	11	35	on	on	ADP
fbem-22072	11	36	consumer	consumer	NOUN
fbem-22072	11	37	-	-	PUNCT
fbem-22072	11	38	perceived	perceive	VERB
fbem-22072	11	39	brand	brand	NOUN
fbem-22072	11	40	trust	trust	PROPN
fbem-22072	11	41	.	.	PUNCT
fbem-22072	12	1	furthermore	furthermore	ADV
fbem-22072	12	2	,	,	PUNCT
fbem-22072	12	3	the	the	DET
fbem-22072	12	4	theoretical	theoretical	ADJ
fbem-22072	12	5	significance	significance	NOUN
fbem-22072	12	6	of	of	ADP
fbem-22072	12	7	this	this	DET
fbem-22072	12	8	study	study	NOUN
fbem-22072	12	9	is	be	AUX
fbem-22072	12	10	that	that	SCONJ
fbem-22072	12	11	even	even	ADV
fbem-22072	12	12	though	though	SCONJ
fbem-22072	12	13	brand	brand	NOUN
fbem-22072	12	14	trust	trust	PROPN
fbem-22072	12	15	is	be	AUX
fbem-22072	12	16	a	a	DET
fbem-22072	12	17	core	core	NOUN
fbem-22072	12	18	concept	concept	NOUN
fbem-22072	12	19	in	in	ADP
fbem-22072	12	20	marketing	marketing	NOUN
fbem-22072	12	21	research	research	NOUN
fbem-22072	12	22	,	,	PUNCT
fbem-22072	12	23	most	most	ADJ
fbem-22072	12	24	of	of	ADP
fbem-22072	12	25	the	the	DET
fbem-22072	12	26	existing	exist	VERB
fbem-22072	12	27	theories	theory	NOUN
fbem-22072	12	28	mainly	mainly	ADV
fbem-22072	12	29	focus	focus	VERB
fbem-22072	12	30	on	on	ADP
fbem-22072	12	31	the	the	DET
fbem-22072	12	32	impact	impact	NOUN
fbem-22072	12	33	of	of	ADP
fbem-22072	12	34	traditional	traditional	ADJ
fbem-22072	12	35	marketing	marketing	NOUN
fbem-22072	12	36	channels	channel	NOUN
fbem-22072	12	37	on	on	ADP
fbem-22072	12	38	brand	brand	NOUN
fbem-22072	12	39	trust	trust	PROPN
fbem-22072	12	40	(	(	PUNCT
fbem-22072	12	41	keller	keller	PROPN
fbem-22072	12	42	&	&	CCONJ
fbem-22072	12	43	lehman	lehman	PROPN
fbem-22072	12	44	,	,	PUNCT
fbem-22072	12	45	2010	2010	NUM
fbem-22072	12	46	)	)	PUNCT
fbem-22072	12	47	.	.	PUNCT
fbem-22072	13	1	influence	influence	NOUN
fbem-22072	13	2	(	(	PUNCT
fbem-22072	13	3	keller	keller	PROPN
fbem-22072	13	4	&	&	CCONJ
fbem-22072	13	5	lehmann	lehmann	PROPN
fbem-22072	13	6	,	,	PUNCT
fbem-22072	13	7	2006	2006	NUM
fbem-22072	13	8	)	)	PUNCT
fbem-22072	13	9	.	.	PUNCT
fbem-22072	14	1	as	as	SCONJ
fbem-22072	14	2	influencer	influencer	NOUN
fbem-22072	14	3	marketing	marketing	NOUN
fbem-22072	14	4	has	have	AUX
fbem-22072	14	5	become	become	VERB
fbem-22072	14	6	an	an	DET
fbem-22072	14	7	important	important	ADJ
fbem-22072	14	8	marketing	marketing	NOUN
fbem-22072	14	9	channel	channel	NOUN
fbem-22072	14	10	,	,	PUNCT
fbem-22072	14	11	traditional	traditional	ADJ
fbem-22072	14	12	theories	theory	NOUN
fbem-22072	14	13	have	have	AUX
fbem-22072	14	14	not	not	PART
fbem-22072	14	15	adequately	adequately	ADV
fbem-22072	14	16	considered	consider	VERB
fbem-22072	14	17	the	the	DET
fbem-22072	14	18	impact	impact	NOUN
fbem-22072	14	19	of	of	ADP
fbem-22072	14	20	factors	factor	NOUN
fbem-22072	14	21	specific	specific	ADJ
fbem-22072	14	22	to	to	ADP
fbem-22072	14	23	the	the	DET
fbem-22072	14	24	digital	digital	ADJ
fbem-22072	14	25	environment	environment	NOUN
fbem-22072	14	26	,	,	PUNCT
fbem-22072	14	27	such	such	ADJ
fbem-22072	14	28	as	as	ADP
fbem-22072	14	29	influencer	influencer	NOUN
fbem-22072	14	30	credibilit	credibilit	NOUN
fbem-22072	14	31	influencer	influencer	NOUN
fbem-22072	14	32	-	-	PUNCT
fbem-22072	14	33	brand	brand	NOUN
fbem-22072	14	34	fit	fit	NOUN
fbem-22072	14	35	,	,	PUNCT
fbem-22072	14	36	and	and	CCONJ
fbem-22072	14	37	audience	audience	NOUN
fbem-22072	14	38	engagement	engagement	NOUN
fbem-22072	14	39	.	.	PUNCT
fbem-22072	15	1	therefore	therefore	ADV
fbem-22072	15	2	,	,	PUNCT
fbem-22072	15	3	this	this	DET
fbem-22072	15	4	study	study	NOUN
fbem-22072	15	5	contributes	contribute	VERB
fbem-22072	15	6	to	to	ADP
fbem-22072	15	7	updating	update	VERB
fbem-22072	15	8	the	the	DET
fbem-22072	15	9	brand	brand	NOUN
fbem-22072	15	10	trust	trust	PROPN
fbem-22072	15	11	theory	theory	NOUN
fbem-22072	15	12	to	to	PART
fbem-22072	15	13	make	make	VERB
fbem-22072	15	14	it	it	PRON
fbem-22072	15	15	more	more	ADV
fbem-22072	15	16	relevant	relevant	ADJ
fbem-22072	15	17	to	to	ADP
fbem-22072	15	18	the	the	DET
fbem-22072	15	19	reality	reality	NOUN
fbem-22072	15	20	of	of	ADP
fbem-22072	15	21	digital	digital	ADJ
fbem-22072	15	22	marketing	marketing	NOUN
fbem-22072	15	23	.	.	PUNCT
fbem-22072	16	1	in	in	ADP
fbem-22072	16	2	terms	term	NOUN
fbem-22072	16	3	of	of	ADP
fbem-22072	16	4	practical	practical	ADJ
fbem-22072	16	5	implications	implication	NOUN
fbem-22072	16	6	,	,	PUNCT
fbem-22072	16	7	literature	literature	NOUN
fbem-22072	16	8	suggests	suggest	VERB
fbem-22072	16	9	that	that	SCONJ
fbem-22072	16	10	certain	certain	ADJ
fbem-22072	16	11	influencers	influencer	NOUN
fbem-22072	16	12	in	in	ADP
fbem-22072	16	13	influencer	influencer	NOUN
fbem-22072	16	14	marketing	marketing	NOUN
fbem-22072	16	15	in	in	ADP
fbem-22072	16	16	the	the	DET
fbem-22072	16	17	chinese	chinese	ADJ
fbem-22072	16	18	electronics	electronic	NOUN
fbem-22072	16	19	market	market	NOUN
fbem-22072	16	20	engage	engage	VERB
fbem-22072	16	21	in	in	ADP
fbem-22072	16	22	inappropriate	inappropriate	ADJ
fbem-22072	16	23	competitive	competitive	ADJ
fbem-22072	16	24	practices	practice	NOUN
fbem-22072	16	25	,	,	PUNCT
fbem-22072	16	26	such	such	ADJ
fbem-22072	16	27	as	as	ADP
fbem-22072	16	28	spreading	spread	VERB
fbem-22072	16	29	inaccurate	inaccurate	ADJ
fbem-22072	16	30	information	information	NOUN
fbem-22072	16	31	to	to	PART
fbem-22072	16	32	discredit	discredit	VERB
fbem-22072	16	33	rivals	rival	NOUN
fbem-22072	16	34	in	in	ADP
fbem-22072	16	35	order	order	NOUN
fbem-22072	16	36	to	to	PART
fbem-22072	16	37	gain	gain	VERB
fbem-22072	16	38	a	a	DET
fbem-22072	16	39	competitive	competitive	ADJ
fbem-22072	16	40	advantage	advantage	NOUN
fbem-22072	16	41	,	,	PUNCT
fbem-22072	16	42	and	and	CCONJ
fbem-22072	16	43	that	that	SCONJ
fbem-22072	16	44	such	such	ADJ
fbem-22072	16	45	behaviours	behaviour	NOUN
fbem-22072	16	46	have	have	AUX
fbem-22072	16	47	triggered	trigger	VERB
fbem-22072	16	48	conflicts	conflict	NOUN
fbem-22072	16	49	within	within	ADP
fbem-22072	16	50	the	the	DET
fbem-22072	16	51	industry	industry	NOUN
fbem-22072	16	52	(	(	PUNCT
fbem-22072	16	53	you	you	PRON
fbem-22072	16	54	,	,	PUNCT
fbem-22072	16	55	2023	2023	NUM
fbem-22072	16	56	)	)	PUNCT
fbem-22072	16	57	.	.	PUNCT
fbem-22072	17	1	this	this	DET
fbem-22072	17	2	marketing	marketing	NOUN
fbem-22072	17	3	proposal	proposal	NOUN
fbem-22072	17	4	hopes	hope	VERB
fbem-22072	17	5	that	that	SCONJ
fbem-22072	17	6	the	the	DET
fbem-22072	17	7	results	result	NOUN
fbem-22072	17	8	of	of	ADP
fbem-22072	17	9	the	the	DET
fbem-22072	17	10	study	study	NOUN
fbem-22072	17	11	will	will	AUX
fbem-22072	17	12	inspire	inspire	VERB
fbem-22072	17	13	the	the	DET
fbem-22072	17	14	electronics	electronics	NOUN
fbem-22072	17	15	industry	industry	NOUN
fbem-22072	17	16	to	to	PART
fbem-22072	17	17	do	do	VERB
fbem-22072	17	18	positive	positive	ADJ
fbem-22072	17	19	influencer	influencer	NOUN
fbem-22072	17	20	marketing	marketing	NOUN
fbem-22072	17	21	.	.	PUNCT
fbem-22072	18	1	therefore	therefore	ADV
fbem-22072	18	2	,	,	PUNCT
fbem-22072	18	3	the	the	DET
fbem-22072	18	4	main	main	ADJ
fbem-22072	18	5	purpose	purpose	NOUN
fbem-22072	18	6	of	of	ADP
fbem-22072	18	7	this	this	DET
fbem-22072	18	8	study	study	NOUN
fbem-22072	18	9	is	be	AUX
fbem-22072	18	10	to	to	PART
fbem-22072	18	11	verify	verify	VERB
fbem-22072	18	12	whether	whether	SCONJ
fbem-22072	18	13	influencer	influencer	NOUN
fbem-22072	18	14	marketing	marketing	NOUN
fbem-22072	18	15	is	be	AUX
fbem-22072	18	16	effective	effective	ADJ
fbem-22072	18	17	in	in	ADP
fbem-22072	18	18	enhancing	enhance	VERB
fbem-22072	18	19	consumers	consumer	NOUN
fbem-22072	18	20	'	'	PART
fbem-22072	18	21	trust	trust	NOUN
fbem-22072	18	22	in	in	ADP
fbem-22072	18	23	brands	brand	NOUN
fbem-22072	18	24	in	in	ADP
fbem-22072	18	25	the	the	DET
fbem-22072	18	26	electronics	electronics	NOUN
fbem-22072	18	27	market	market	NOUN
fbem-22072	18	28	in	in	ADP
fbem-22072	18	29	zhejiang	zhejiang	PROPN
fbem-22072	18	30	province	province	PROPN
fbem-22072	18	31	.	.	PUNCT
fbem-22072	19	1	the	the	DET
fbem-22072	19	2	structure	structure	NOUN
fbem-22072	19	3	of	of	ADP
fbem-22072	19	4	this	this	DET
fbem-22072	19	5	marketing	marketing	NOUN
fbem-22072	19	6	proposal	proposal	NOUN
fbem-22072	19	7	coversliterature	coversliterature	NOUN
fbem-22072	19	8	review	review	PROPN
fbem-22072	19	9	,	,	PUNCT
fbem-22072	19	10	methodology	methodology	NOUN
fbem-22072	19	11	,	,	PUNCT
fbem-22072	19	12	limitations	limitation	NOUN
fbem-22072	19	13	of	of	ADP
fbem-22072	19	14	the	the	DET
fbem-22072	19	15	research	research	NOUN
fbem-22072	19	16	methodology	methodology	NOUN
fbem-22072	19	17	,	,	PUNCT
fbem-22072	19	18	and	and	CCONJ
fbem-22072	19	19	shows	show	VERB
fbem-22072	19	20	the	the	DET
fbem-22072	19	21	direction	direction	NOUN
fbem-22072	19	22	for	for	ADP
fbem-22072	19	23	future	future	ADJ
fbem-22072	19	24	research	research	NOUN
fbem-22072	19	25	.	.	PUNCT
fbem-22072	20	1	20	20	NUM
fbem-22072	20	2	2	2	NUM
fbem-22072	20	3	.	.	PUNCT
fbem-22072	21	1	literature	literature	NOUN
fbem-22072	21	2	review	review	VERB
fbem-22072	21	3	2.1	2.1	NUM
fbem-22072	21	4	.	.	PUNCT
fbem-22072	22	1	definition	definition	NOUN
fbem-22072	22	2	of	of	ADP
fbem-22072	22	3	key	key	ADJ
fbem-22072	22	4	term	term	NOUN
fbem-22072	22	5	figure	figure	NOUN
fbem-22072	22	6	1	1	NUM
fbem-22072	22	7	.	.	PUNCT
fbem-22072	23	1	definition	definition	NOUN
fbem-22072	23	2	of	of	ADP
fbem-22072	23	3	key	key	ADJ
fbem-22072	23	4	terms	term	NOUN
fbem-22072	23	5	2.2	2.2	NUM
fbem-22072	23	6	.	.	PUNCT
fbem-22072	24	1	research	research	NOUN
fbem-22072	24	2	gap	gap	NOUN
fbem-22072	24	3	in	in	ADP
fbem-22072	24	4	terms	term	NOUN
fbem-22072	24	5	of	of	ADP
fbem-22072	24	6	geography	geography	NOUN
fbem-22072	24	7	,	,	PUNCT
fbem-22072	24	8	although	although	SCONJ
fbem-22072	24	9	there	there	PRON
fbem-22072	24	10	is	be	VERB
fbem-22072	24	11	a	a	DET
fbem-22072	24	12	large	large	ADJ
fbem-22072	24	13	body	body	NOUN
fbem-22072	24	14	of	of	ADP
fbem-22072	24	15	research	research	NOUN
fbem-22072	24	16	on	on	ADP
fbem-22072	24	17	the	the	DET
fbem-22072	24	18	impact	impact	NOUN
fbem-22072	24	19	of	of	ADP
fbem-22072	24	20	influencer	influencer	NOUN
fbem-22072	24	21	marketing	marketing	NOUN
fbem-22072	24	22	on	on	ADP
fbem-22072	24	23	brand	brand	PROPN
fbem-22072	24	24	trust	trust	PROPN
fbem-22072	24	25	,	,	PUNCT
fbem-22072	24	26	relatively	relatively	ADV
fbem-22072	24	27	few	few	ADJ
fbem-22072	24	28	studies	study	NOUN
fbem-22072	24	29	have	have	AUX
fbem-22072	24	30	focused	focus	VERB
fbem-22072	24	31	on	on	ADP
fbem-22072	24	32	specific	specific	ADJ
fbem-22072	24	33	regions	region	NOUN
fbem-22072	24	34	(	(	PUNCT
fbem-22072	24	35	e.g.	e.g.	ADV
fbem-22072	24	36	,	,	PUNCT
fbem-22072	24	37	zhejiang	zhejiang	PROPN
fbem-22072	24	38	province	province	PROPN
fbem-22072	24	39	,	,	PUNCT
fbem-22072	24	40	china	china	PROPN
fbem-22072	24	41	)	)	PUNCT
fbem-22072	24	42	and	and	CCONJ
fbem-22072	24	43	specific	specific	ADJ
fbem-22072	24	44	industries	industry	NOUN
fbem-22072	24	45	(	(	PUNCT
fbem-22072	24	46	e.g.	e.g.	ADV
fbem-22072	24	47	,	,	PUNCT
fbem-22072	24	48	the	the	DET
fbem-22072	24	49	electronics	electronic	NOUN
fbem-22072	24	50	market	market	NOUN
fbem-22072	24	51	)	)	PUNCT
fbem-22072	24	52	.	.	PUNCT
fbem-22072	25	1	geographic	geographic	ADJ
fbem-22072	25	2	cultures	culture	NOUN
fbem-22072	25	3	,	,	PUNCT
fbem-22072	25	4	economic	economic	ADJ
fbem-22072	25	5	conditions	condition	NOUN
fbem-22072	25	6	and	and	CCONJ
fbem-22072	25	7	consumer	consumer	NOUN
fbem-22072	25	8	behaviours	behaviour	NOUN
fbem-22072	25	9	vary	vary	VERB
fbem-22072	25	10	significantly	significantly	ADV
fbem-22072	25	11	across	across	ADP
fbem-22072	25	12	regions	region	NOUN
fbem-22072	25	13	and	and	CCONJ
fbem-22072	25	14	industries	industry	NOUN
fbem-22072	25	15	,	,	PUNCT
fbem-22072	25	16	and	and	CCONJ
fbem-22072	25	17	these	these	DET
fbem-22072	25	18	factors	factor	NOUN
fbem-22072	25	19	may	may	AUX
fbem-22072	25	20	influence	influence	VERB
fbem-22072	25	21	the	the	DET
fbem-22072	25	22	mechanisms	mechanism	NOUN
fbem-22072	25	23	by	by	ADP
fbem-22072	25	24	which	which	PRON
fbem-22072	25	25	audience	audience	NOUN
fbem-22072	25	26	engagement	engagement	NOUN
fbem-22072	25	27	,	,	PUNCT
fbem-22072	25	28	influencer	influencer	NOUN
fbem-22072	25	29	credibility	credibility	NOUN
fbem-22072	25	30	and	and	CCONJ
fbem-22072	25	31	brand	brand	NOUN
fbem-22072	25	32	fit	fit	PROPN
fbem-22072	25	33	act	act	NOUN
fbem-22072	25	34	on	on	ADP
fbem-22072	25	35	brand	brand	PROPN
fbem-22072	25	36	trust	trust	PROPN
fbem-22072	25	37	.	.	PUNCT
fbem-22072	26	1	in	in	ADP
fbem-22072	26	2	-	-	PUNCT
fbem-22072	26	3	depth	depth	NOUN
fbem-22072	26	4	analyses	analysis	NOUN
fbem-22072	26	5	of	of	ADP
fbem-22072	26	6	the	the	DET
fbem-22072	26	7	impact	impact	NOUN
fbem-22072	26	8	of	of	ADP
fbem-22072	26	9	these	these	DET
fbem-22072	26	10	geographic	geographic	ADJ
fbem-22072	26	11	and	and	CCONJ
fbem-22072	26	12	industry	industry	NOUN
fbem-22072	26	13	-	-	PUNCT
fbem-22072	26	14	specific	specific	ADJ
fbem-22072	26	15	factors	factor	NOUN
fbem-22072	26	16	are	be	AUX
fbem-22072	26	17	lacking	lack	VERB
fbem-22072	26	18	in	in	ADP
fbem-22072	26	19	the	the	DET
fbem-22072	26	20	existing	exist	VERB
fbem-22072	26	21	literature	literature	NOUN
fbem-22072	26	22	.	.	PUNCT
fbem-22072	27	1	in	in	ADP
fbem-22072	27	2	addition	addition	NOUN
fbem-22072	27	3	,	,	PUNCT
fbem-22072	27	4	while	while	SCONJ
fbem-22072	27	5	influencer	influencer	NOUN
fbem-22072	27	6	marketing	marketing	NOUN
fbem-22072	27	7	and	and	CCONJ
fbem-22072	27	8	brand	brand	NOUN
fbem-22072	27	9	fit	fit	NOUN
fbem-22072	27	10	have	have	AUX
fbem-22072	27	11	been	be	AUX
fbem-22072	27	12	identified	identify	VERB
fbem-22072	27	13	as	as	ADP
fbem-22072	27	14	key	key	ADJ
fbem-22072	27	15	factors	factor	NOUN
fbem-22072	27	16	influencing	influence	VERB
fbem-22072	27	17	consumer	consumer	NOUN
fbem-22072	27	18	trust	trust	NOUN
fbem-22072	27	19	,	,	PUNCT
fbem-22072	27	20	there	there	PRON
fbem-22072	27	21	is	be	VERB
fbem-22072	27	22	insufficient	insufficient	ADJ
fbem-22072	27	23	research	research	NOUN
fbem-22072	27	24	on	on	ADP
fbem-22072	27	25	how	how	SCONJ
fbem-22072	27	26	to	to	PART
fbem-22072	27	27	accurately	accurately	ADV
fbem-22072	27	28	assess	assess	VERB
fbem-22072	27	29	and	and	CCONJ
fbem-22072	27	30	optimise	optimise	ADJ
fbem-22072	27	31	fit	fit	NOUN
fbem-22072	27	32	.	.	PUNCT
fbem-22072	28	1	furthermore	furthermore	ADV
fbem-22072	28	2	,	,	PUNCT
fbem-22072	28	3	existing	exist	VERB
fbem-22072	28	4	literature	literature	NOUN
fbem-22072	28	5	tends	tend	VERB
fbem-22072	28	6	to	to	PART
fbem-22072	28	7	focus	focus	VERB
fbem-22072	28	8	on	on	ADP
fbem-22072	28	9	quantitative	quantitative	ADJ
fbem-22072	28	10	metrics	metric	NOUN
fbem-22072	28	11	(	(	PUNCT
fbem-22072	28	12	e.g.	e.g.	ADV
fbem-22072	28	13	,	,	PUNCT
fbem-22072	28	14	the	the	DET
fbem-22072	28	15	number	number	NOUN
fbem-22072	28	16	of	of	ADP
fbem-22072	28	17	likes	like	NOUN
fbem-22072	28	18	,	,	PUNCT
fbem-22072	28	19	comments	comment	NOUN
fbem-22072	28	20	,	,	PUNCT
fbem-22072	28	21	and	and	CCONJ
fbem-22072	28	22	shares	share	NOUN
fbem-22072	28	23	)	)	PUNCT
fbem-22072	28	24	when	when	SCONJ
fbem-22072	28	25	exploring	explore	VERB
fbem-22072	28	26	audience	audience	NOUN
fbem-22072	28	27	engagement	engagement	NOUN
fbem-22072	28	28	,	,	PUNCT
fbem-22072	28	29	while	while	SCONJ
fbem-22072	28	30	the	the	DET
fbem-22072	28	31	quality	quality	NOUN
fbem-22072	28	32	and	and	CCONJ
fbem-22072	28	33	depth	depth	NOUN
fbem-22072	28	34	of	of	ADP
fbem-22072	28	35	engagement	engagement	NOUN
fbem-22072	28	36	is	be	AUX
fbem-22072	28	37	under	under	ADV
fbem-22072	28	38	-	-	PUNCT
fbem-22072	28	39	explored	explore	VERB
fbem-22072	28	40	.	.	PUNCT
fbem-22072	29	1	finally	finally	ADV
fbem-22072	29	2	,	,	PUNCT
fbem-22072	29	3	the	the	DET
fbem-22072	29	4	impact	impact	NOUN
fbem-22072	29	5	of	of	ADP
fbem-22072	29	6	influencer	influencer	NOUN
fbem-22072	29	7	credibility	credibility	NOUN
fbem-22072	29	8	on	on	ADP
fbem-22072	29	9	consumers	consumer	NOUN
fbem-22072	29	10	'	'	PART
fbem-22072	29	11	perceived	perceive	VERB
fbem-22072	29	12	brand	brand	NOUN
fbem-22072	29	13	trust	trust	PROPN
fbem-22072	29	14	is	be	AUX
fbem-22072	29	15	a	a	DET
fbem-22072	29	16	complex	complex	ADJ
fbem-22072	29	17	process	process	NOUN
fbem-22072	29	18	involving	involve	VERB
fbem-22072	29	19	multiple	multiple	ADJ
fbem-22072	29	20	factors	factor	NOUN
fbem-22072	29	21	such	such	ADJ
fbem-22072	29	22	as	as	ADP
fbem-22072	29	23	individual	individual	ADJ
fbem-22072	29	24	differences	difference	NOUN
fbem-22072	29	25	,	,	PUNCT
fbem-22072	29	26	behavioural	behavioural	ADJ
fbem-22072	29	27	consistency	consistency	NOUN
fbem-22072	29	28	of	of	ADP
fbem-22072	29	29	the	the	DET
fbem-22072	29	30	influencer	influencer	NOUN
fbem-22072	29	31	,	,	PUNCT
fbem-22072	29	32	and	and	CCONJ
fbem-22072	29	33	the	the	DET
fbem-22072	29	34	closeness	closeness	NOUN
fbem-22072	29	35	of	of	ADP
fbem-22072	29	36	the	the	DET
fbem-22072	29	37	relationship	relationship	NOUN
fbem-22072	29	38	between	between	ADP
fbem-22072	29	39	the	the	DET
fbem-22072	29	40	consumer	consumer	NOUN
fbem-22072	29	41	and	and	CCONJ
fbem-22072	29	42	the	the	DET
fbem-22072	29	43	influencer	influencer	NOUN
fbem-22072	29	44	.	.	PUNCT
fbem-22072	30	1	existing	exist	VERB
fbem-22072	30	2	studies	study	NOUN
fbem-22072	30	3	tend	tend	VERB
fbem-22072	30	4	to	to	PART
fbem-22072	30	5	use	use	VERB
fbem-22072	30	6	simplified	simplified	ADJ
fbem-22072	30	7	models	model	NOUN
fbem-22072	30	8	that	that	PRON
fbem-22072	30	9	fail	fail	VERB
fbem-22072	30	10	to	to	PART
fbem-22072	30	11	adequately	adequately	ADV
fbem-22072	30	12	capture	capture	VERB
fbem-22072	30	13	the	the	DET
fbem-22072	30	14	dynamic	dynamic	ADJ
fbem-22072	30	15	relationships	relationship	NOUN
fbem-22072	30	16	and	and	CCONJ
fbem-22072	30	17	interactions	interaction	NOUN
fbem-22072	30	18	between	between	ADP
fbem-22072	30	19	these	these	DET
fbem-22072	30	20	variables	variable	NOUN
fbem-22072	30	21	.	.	PUNCT
fbem-22072	31	1	2.3	2.3	NUM
fbem-22072	31	2	.	.	PUNCT
fbem-22072	32	1	the	the	DET
fbem-22072	32	2	relationship	relationship	NOUN
fbem-22072	32	3	between	between	ADP
fbem-22072	32	4	influencer	influencer	NOUN
fbem-22072	32	5	credibility	credibility	NOUN
fbem-22072	32	6	and	and	CCONJ
fbem-22072	32	7	consumer	consumer	NOUN
fbem-22072	32	8	perceived	perceive	VERB
fbem-22072	32	9	brand	brand	PROPN
fbem-22072	32	10	trust	trust	PROPN
fbem-22072	32	11	based	base	VERB
fbem-22072	32	12	on	on	ADP
fbem-22072	32	13	a	a	DET
fbem-22072	32	14	previous	previous	ADJ
fbem-22072	32	15	literature	literature	NOUN
fbem-22072	32	16	review	review	NOUN
fbem-22072	32	17	on	on	ADP
fbem-22072	32	18	influencer	influencer	NOUN
fbem-22072	32	19	credibility	credibility	NOUN
fbem-22072	32	20	and	and	CCONJ
fbem-22072	32	21	consumer	consumer	NOUN
fbem-22072	32	22	-	-	PUNCT
fbem-22072	32	23	perceived	perceive	VERB
fbem-22072	32	24	brand	brand	NOUN
fbem-22072	32	25	trust	trust	PROPN
fbem-22072	32	26	,	,	PUNCT
fbem-22072	32	27	several	several	ADJ
fbem-22072	32	28	studies	study	NOUN
fbem-22072	32	29	have	have	AUX
fbem-22072	32	30	shown	show	VERB
fbem-22072	32	31	that	that	PRON
fbem-22072	32	32	influencer	influencer	NOUN
fbem-22072	32	33	credibility	credibility	NOUN
fbem-22072	32	34	on	on	ADP
fbem-22072	32	35	social	social	ADJ
fbem-22072	32	36	media	medium	NOUN
fbem-22072	32	37	improves	improve	VERB
fbem-22072	32	38	consumer	consumer	NOUN
fbem-22072	32	39	-	-	PUNCT
fbem-22072	32	40	perceived	perceive	VERB
fbem-22072	32	41	brand	brand	NOUN
fbem-22072	32	42	trust	trust	NOUN
fbem-22072	32	43	by	by	ADP
fbem-22072	32	44	communicating	communicate	VERB
fbem-22072	32	45	their	their	PRON
fbem-22072	32	46	expertise	expertise	NOUN
fbem-22072	32	47	,	,	PUNCT
fbem-22072	32	48	reliability	reliability	NOUN
fbem-22072	32	49	,	,	PUNCT
fbem-22072	32	50	and	and	CCONJ
fbem-22072	32	51	approachability	approachability	NOUN
fbem-22072	32	52	.	.	PUNCT
fbem-22072	33	1	further	further	ADJ
fbem-22072	33	2	empirical	empirical	ADJ
fbem-22072	33	3	research	research	NOUN
fbem-22072	33	4	has	have	AUX
fbem-22072	33	5	revealed	reveal	VERB
fbem-22072	33	6	a	a	DET
fbem-22072	33	7	significant	significant	ADJ
fbem-22072	33	8	relationship	relationship	NOUN
fbem-22072	33	9	between	between	ADP
fbem-22072	33	10	influencer	influencer	NOUN
fbem-22072	33	11	credibility	credibility	NOUN
fbem-22072	33	12	and	and	CCONJ
fbem-22072	33	13	consumer	consumer	NOUN
fbem-22072	33	14	-	-	PUNCT
fbem-22072	33	15	perceived	perceive	VERB
fbem-22072	33	16	brand	brand	NOUN
fbem-22072	33	17	trust	trust	PROPN
fbem-22072	33	18	.	.	PUNCT
fbem-22072	34	1	in	in	ADP
fbem-22072	34	2	erdogan	erdogan	PROPN
fbem-22072	34	3	's	's	PART
fbem-22072	34	4	study	study	NOUN
fbem-22072	34	5	,	,	PUNCT
fbem-22072	34	6	although	although	SCONJ
fbem-22072	34	7	the	the	DET
fbem-22072	34	8	research	research	NOUN
fbem-22072	34	9	focussed	focusse	VERB
fbem-22072	34	10	on	on	ADP
fbem-22072	34	11	celebrity	celebrity	NOUN
fbem-22072	34	12	endorsements	endorsement	NOUN
fbem-22072	34	13	,	,	PUNCT
fbem-22072	34	14	its	its	PRON
fbem-22072	34	15	analysis	analysis	NOUN
fbem-22072	34	16	of	of	ADP
fbem-22072	34	17	reliability	reliability	NOUN
fbem-22072	34	18	can	can	AUX
fbem-22072	34	19	be	be	AUX
fbem-22072	34	20	applied	apply	VERB
fbem-22072	34	21	to	to	ADP
fbem-22072	34	22	social	social	ADJ
fbem-22072	34	23	media	medium	NOUN
fbem-22072	34	24	influencers	influencer	NOUN
fbem-22072	34	25	(	(	PUNCT
fbem-22072	34	26	erdogan	erdogan	ADJ
fbem-22072	34	27	,	,	PUNCT
fbem-22072	34	28	1999	1999	NUM
fbem-22072	34	29	)	)	PUNCT
fbem-22072	34	30	.	.	PUNCT
fbem-22072	35	1	it	it	PRON
fbem-22072	35	2	was	be	AUX
fbem-22072	35	3	found	find	VERB
fbem-22072	35	4	that	that	SCONJ
fbem-22072	35	5	celebrity	celebrity	NOUN
fbem-22072	35	6	endorsers	endorser	NOUN
fbem-22072	35	7	who	who	PRON
fbem-22072	35	8	are	be	AUX
fbem-22072	35	9	perceived	perceive	VERB
fbem-22072	35	10	as	as	ADP
fbem-22072	35	11	reliable	reliable	ADJ
fbem-22072	35	12	can	can	AUX
fbem-22072	35	13	significantly	significantly	ADV
fbem-22072	35	14	increase	increase	VERB
fbem-22072	35	15	brand	brand	NOUN
fbem-22072	35	16	trust	trust	NOUN
fbem-22072	35	17	,	,	PUNCT
fbem-22072	35	18	as	as	SCONJ
fbem-22072	35	19	consumers	consumer	NOUN
fbem-22072	35	20	tend	tend	VERB
fbem-22072	35	21	to	to	PART
fbem-22072	35	22	trust	trust	VERB
fbem-22072	35	23	sources	source	NOUN
fbem-22072	35	24	of	of	ADP
fbem-22072	35	25	information	information	NOUN
fbem-22072	35	26	that	that	PRON
fbem-22072	35	27	they	they	PRON
fbem-22072	35	28	perceive	perceive	VERB
fbem-22072	35	29	as	as	ADV
fbem-22072	35	30	honest	honest	ADJ
fbem-22072	35	31	and	and	CCONJ
fbem-22072	35	32	credible	credible	ADJ
fbem-22072	35	33	(	(	PUNCT
fbem-22072	35	34	erdogan	erdogan	ADJ
fbem-22072	35	35	,	,	PUNCT
fbem-22072	35	36	1999	1999	NUM
fbem-22072	35	37	)	)	PUNCT
fbem-22072	35	38	.	.	PUNCT
fbem-22072	36	1	in	in	ADP
fbem-22072	36	2	addition	addition	NOUN
fbem-22072	36	3	,	,	PUNCT
fbem-22072	36	4	research	research	NOUN
fbem-22072	36	5	by	by	ADP
fbem-22072	36	6	friedman	friedman	PROPN
fbem-22072	36	7	and	and	CCONJ
fbem-22072	36	8	friedman	friedman	PROPN
fbem-22072	36	9	suggests	suggest	VERB
fbem-22072	36	10	that	that	SCONJ
fbem-22072	36	11	endorsers	endorser	NOUN
fbem-22072	36	12	with	with	ADP
fbem-22072	36	13	domain	domain	NOUN
fbem-22072	36	14	-	-	PUNCT
fbem-22072	36	15	specific	specific	ADJ
fbem-22072	36	16	expertise	expertise	NOUN
fbem-22072	36	17	are	be	AUX
fbem-22072	36	18	more	more	ADV
fbem-22072	36	19	likely	likely	ADJ
fbem-22072	36	20	to	to	PART
fbem-22072	36	21	influence	influence	VERB
fbem-22072	36	22	consumer	consumer	NOUN
fbem-22072	36	23	brand	brand	NOUN
fbem-22072	36	24	perception	perception	NOUN
fbem-22072	36	25	and	and	CCONJ
fbem-22072	36	26	trust	trust	NOUN
fbem-22072	36	27	(	(	PUNCT
fbem-22072	36	28	friedman	friedman	PROPN
fbem-22072	36	29	,	,	PUNCT
fbem-22072	36	30	1980	1980	NUM
fbem-22072	36	31	)	)	PUNCT
fbem-22072	36	32	.	.	PUNCT
fbem-22072	37	1	in	in	ADP
fbem-22072	37	2	the	the	DET
fbem-22072	37	3	context	context	NOUN
fbem-22072	37	4	of	of	ADP
fbem-22072	37	5	social	social	ADJ
fbem-22072	37	6	media	medium	NOUN
fbem-22072	37	7	influencers	influencer	NOUN
fbem-22072	37	8	,	,	PUNCT
fbem-22072	37	9	when	when	SCONJ
fbem-22072	37	10	influencers	influencer	NOUN
fbem-22072	37	11	demonstrate	demonstrate	VERB
fbem-22072	37	12	in	in	ADP
fbem-22072	37	13	-	-	PUNCT
fbem-22072	37	14	depth	depth	NOUN
fbem-22072	37	15	knowledge	knowledge	NOUN
fbem-22072	37	16	in	in	ADP
fbem-22072	37	17	their	their	PRON
fbem-22072	37	18	area	area	NOUN
fbem-22072	37	19	of	of	ADP
fbem-22072	37	20	expertise	expertise	NOUN
fbem-22072	37	21	,	,	PUNCT
fbem-22072	37	22	their	their	PRON
fbem-22072	37	23	recommendations	recommendation	NOUN
fbem-22072	37	24	of	of	ADP
fbem-22072	37	25	a	a	DET
fbem-22072	37	26	brand	brand	NOUN
fbem-22072	37	27	are	be	AUX
fbem-22072	37	28	more	more	ADV
fbem-22072	37	29	likely	likely	ADJ
fbem-22072	37	30	to	to	PART
fbem-22072	37	31	be	be	AUX
fbem-22072	37	32	perceived	perceive	VERB
fbem-22072	37	33	as	as	ADP
fbem-22072	37	34	credible	credible	ADJ
fbem-22072	37	35	by	by	ADP
fbem-22072	37	36	consumers	consumer	NOUN
fbem-22072	37	37	.	.	PUNCT
fbem-22072	38	1	what	what	PRON
fbem-22072	38	2	's	be	AUX
fbem-22072	38	3	more	more	ADJ
fbem-22072	38	4	,	,	PUNCT
fbem-22072	38	5	kahle	kahle	NOUN
fbem-22072	38	6	and	and	CCONJ
fbem-22072	38	7	homer	homer	NOUN
fbem-22072	38	8	's	's	PART
fbem-22072	38	9	study	study	NOUN
fbem-22072	38	10	explored	explore	VERB
fbem-22072	38	11	how	how	SCONJ
fbem-22072	38	12	the	the	DET
fbem-22072	38	13	attractiveness	attractiveness	NOUN
fbem-22072	38	14	of	of	ADP
fbem-22072	38	15	celebrity	celebrity	NOUN
fbem-22072	38	16	endorsers	endorser	NOUN
fbem-22072	38	17	can	can	AUX
fbem-22072	38	18	affect	affect	VERB
fbem-22072	38	19	advertising	advertising	NOUN
fbem-22072	38	20	effectiveness	effectiveness	NOUN
fbem-22072	38	21	from	from	ADP
fbem-22072	38	22	a	a	DET
fbem-22072	38	23	social	social	ADJ
fbem-22072	38	24	adaptation	adaptation	NOUN
fbem-22072	38	25	perspective	perspective	NOUN
fbem-22072	38	26	.	.	PUNCT
fbem-22072	39	1	although	although	SCONJ
fbem-22072	39	2	this	this	DET
fbem-22072	39	3	study	study	NOUN
fbem-22072	39	4	focused	focus	VERB
fbem-22072	39	5	on	on	ADP
fbem-22072	39	6	physical	physical	ADJ
fbem-22072	39	7	attractiveness	attractiveness	NOUN
fbem-22072	39	8	,	,	PUNCT
fbem-22072	39	9	its	its	PRON
fbem-22072	39	10	findings	finding	NOUN
fbem-22072	39	11	also	also	ADV
fbem-22072	39	12	apply	apply	VERB
fbem-22072	39	13	to	to	ADP
fbem-22072	39	14	the	the	DET
fbem-22072	39	15	personal	personal	ADJ
fbem-22072	39	16	charisma	charisma	NOUN
fbem-22072	39	17	and	and	CCONJ
fbem-22072	39	18	attractiveness	attractiveness	NOUN
fbem-22072	39	19	of	of	ADP
fbem-22072	39	20	influencers	influencer	NOUN
fbem-22072	39	21	,	,	PUNCT
fbem-22072	39	22	factors	factor	NOUN
fbem-22072	39	23	that	that	PRON
fbem-22072	39	24	can	can	AUX
fbem-22072	39	25	increase	increase	VERB
fbem-22072	39	26	consumer	consumer	NOUN
fbem-22072	39	27	attention	attention	NOUN
fbem-22072	39	28	and	and	CCONJ
fbem-22072	39	29	acceptance	acceptance	NOUN
fbem-22072	39	30	of	of	ADP
fbem-22072	39	31	brand	brand	NOUN
fbem-22072	39	32	messages	message	NOUN
fbem-22072	39	33	,	,	PUNCT
fbem-22072	39	34	thereby	thereby	ADV
fbem-22072	39	35	enhancing	enhance	VERB
fbem-22072	39	36	brand	brand	NOUN
fbem-22072	39	37	trust	trust	NOUN
fbem-22072	39	38	(	(	PUNCT
fbem-22072	39	39	kahle	kahle	PROPN
fbem-22072	39	40	&	&	CCONJ
fbem-22072	39	41	homer	homer	NOUN
fbem-22072	39	42	,	,	PUNCT
fbem-22072	39	43	1985	1985	NUM
fbem-22072	39	44	)	)	PUNCT
fbem-22072	39	45	.	.	PUNCT
fbem-22072	40	1	2.3.1	2.3.1	X
fbem-22072	40	2	.	.	PUNCT
fbem-22072	40	3	social	social	ADJ
fbem-22072	40	4	media	medium	NOUN
fbem-22072	40	5	value	value	NOUN
fbem-22072	40	6	model	model	NOUN
fbem-22072	40	7	the	the	DET
fbem-22072	40	8	social	social	ADJ
fbem-22072	40	9	media	medium	NOUN
fbem-22072	40	10	value	value	NOUN
fbem-22072	40	11	model	model	NOUN
fbem-22072	40	12	proposed	propose	VERB
fbem-22072	40	13	by	by	ADP
fbem-22072	40	14	lou	lou	PROPN
fbem-22072	40	15	and	and	CCONJ
fbem-22072	40	16	yuan	yuan	PROPN
fbem-22072	40	17	(	(	PUNCT
fbem-22072	40	18	2019	2019	NUM
fbem-22072	40	19	)	)	PUNCT
fbem-22072	40	20	can	can	AUX
fbem-22072	40	21	demonstrate	demonstrate	VERB
fbem-22072	40	22	the	the	DET
fbem-22072	40	23	existence	existence	NOUN
fbem-22072	40	24	of	of	ADP
fbem-22072	40	25	a	a	DET
fbem-22072	40	26	relationship	relationship	NOUN
fbem-22072	40	27	between	between	ADP
fbem-22072	40	28	influencer	influencer	NOUN
fbem-22072	40	29	credibility	credibility	NOUN
fbem-22072	40	30	and	and	CCONJ
fbem-22072	40	31	consumers	consumer	NOUN
fbem-22072	40	32	'	'	PART
fbem-22072	40	33	perceived	perceive	VERB
fbem-22072	40	34	brand	brand	PROPN
fbem-22072	40	35	trust	trust	NOUN
fbem-22072	40	36	through	through	ADP
fbem-22072	40	37	the	the	DET
fbem-22072	40	38	informational	informational	ADJ
fbem-22072	40	39	value	value	NOUN
fbem-22072	40	40	of	of	ADP
fbem-22072	40	41	influencergenerated	influencergenerate	VERB
fbem-22072	40	42	content	content	NOUN
fbem-22072	40	43	affecting	affect	VERB
fbem-22072	40	44	fans	fan	NOUN
fbem-22072	40	45	'	'	PART
fbem-22072	40	46	trust	trust	NOUN
fbem-22072	40	47	in	in	ADP
fbem-22072	40	48	the	the	DET
fbem-22072	40	49	influencer	influencer	NOUN
fbem-22072	40	50	's	's	PART
fbem-22072	40	51	brand	brand	NOUN
fbem-22072	40	52	posts	post	NOUN
fbem-22072	40	53	and	and	CCONJ
fbem-22072	40	54	purchase	purchase	NOUN
fbem-22072	40	55	intentions	intention	NOUN
fbem-22072	40	56	(	(	PUNCT
fbem-22072	40	57	liu	liu	PROPN
fbem-22072	40	58	&	&	CCONJ
fbem-22072	40	59	zheng	zheng	PROPN
fbem-22072	40	60	,	,	PUNCT
fbem-22072	40	61	2024	2024	NUM
fbem-22072	40	62	)	)	PUNCT
fbem-22072	40	63	.	.	PUNCT
fbem-22072	41	1	based	base	VERB
fbem-22072	41	2	on	on	ADP
fbem-22072	41	3	the	the	DET
fbem-22072	41	4	information	information	NOUN
fbem-22072	41	5	value	value	NOUN
fbem-22072	41	6	dimension	dimension	NOUN
fbem-22072	41	7	of	of	ADP
fbem-22072	41	8	this	this	DET
fbem-22072	41	9	model	model	NOUN
fbem-22072	41	10	,	,	PUNCT
fbem-22072	41	11	information	information	NOUN
fbem-22072	41	12	provided	provide	VERB
fbem-22072	41	13	by	by	ADP
fbem-22072	41	14	highly	highly	ADV
fbem-22072	41	15	credible	credible	ADJ
fbem-22072	41	16	influencers	influencer	NOUN
fbem-22072	41	17	is	be	AUX
fbem-22072	41	18	perceived	perceive	VERB
fbem-22072	41	19	to	to	PART
fbem-22072	41	20	be	be	AUX
fbem-22072	41	21	21	21	NUM
fbem-22072	41	22	more	more	ADV
fbem-22072	41	23	accurate	accurate	ADJ
fbem-22072	41	24	and	and	CCONJ
fbem-22072	41	25	reliable	reliable	ADJ
fbem-22072	41	26	,	,	PUNCT
fbem-22072	41	27	which	which	PRON
fbem-22072	41	28	enhances	enhance	VERB
fbem-22072	41	29	consumers	consumer	NOUN
fbem-22072	41	30	'	'	PART
fbem-22072	41	31	trust	trust	NOUN
fbem-22072	41	32	in	in	ADP
fbem-22072	41	33	the	the	DET
fbem-22072	41	34	content	content	NOUN
fbem-22072	41	35	of	of	ADP
fbem-22072	41	36	the	the	DET
fbem-22072	41	37	information	information	NOUN
fbem-22072	41	38	,	,	PUNCT
fbem-22072	41	39	and	and	CCONJ
fbem-22072	41	40	thus	thus	ADV
fbem-22072	41	41	indirectly	indirectly	ADV
fbem-22072	41	42	enhances	enhance	VERB
fbem-22072	41	43	consumers	consumer	NOUN
fbem-22072	41	44	'	'	PART
fbem-22072	41	45	trust	trust	NOUN
fbem-22072	41	46	in	in	ADP
fbem-22072	41	47	the	the	DET
fbem-22072	41	48	brand	brand	NOUN
fbem-22072	41	49	.	.	PUNCT
fbem-22072	42	1	however	however	ADV
fbem-22072	42	2	,	,	PUNCT
fbem-22072	42	3	some	some	DET
fbem-22072	42	4	studies	study	NOUN
fbem-22072	42	5	have	have	AUX
fbem-22072	42	6	shown	show	VERB
fbem-22072	42	7	that	that	SCONJ
fbem-22072	42	8	in	in	ADP
fbem-22072	42	9	a	a	DET
fbem-22072	42	10	social	social	ADJ
fbem-22072	42	11	media	medium	NOUN
fbem-22072	42	12	environment	environment	NOUN
fbem-22072	42	13	flooded	flood	VERB
fbem-22072	42	14	with	with	ADP
fbem-22072	42	15	information	information	NOUN
fbem-22072	42	16	,	,	PUNCT
fbem-22072	42	17	even	even	ADV
fbem-22072	42	18	information	information	NOUN
fbem-22072	42	19	from	from	ADP
fbem-22072	42	20	credible	credible	ADJ
fbem-22072	42	21	influencers	influencer	NOUN
fbem-22072	42	22	may	may	AUX
fbem-22072	42	23	be	be	AUX
fbem-22072	42	24	less	less	ADV
fbem-22072	42	25	influential	influential	ADJ
fbem-22072	42	26	due	due	ADJ
fbem-22072	42	27	to	to	ADP
fbem-22072	42	28	overload	overload	NOUN
fbem-22072	42	29	(	(	PUNCT
fbem-22072	42	30	eppler	eppler	NOUN
fbem-22072	42	31	&	&	CCONJ
fbem-22072	42	32	mengis	mengis	PROPN
fbem-22072	42	33	)	)	PUNCT
fbem-22072	42	34	.	.	PUNCT
fbem-22072	43	1	at	at	ADP
fbem-22072	43	2	the	the	DET
fbem-22072	43	3	level	level	NOUN
fbem-22072	43	4	of	of	ADP
fbem-22072	43	5	its	its	PRON
fbem-22072	43	6	social	social	ADJ
fbem-22072	43	7	value	value	NOUN
fbem-22072	43	8	,	,	PUNCT
fbem-22072	43	9	when	when	SCONJ
fbem-22072	43	10	consumers	consumer	NOUN
fbem-22072	43	11	observe	observe	VERB
fbem-22072	43	12	highly	highly	ADV
fbem-22072	43	13	credible	credible	ADJ
fbem-22072	43	14	influencers	influencer	NOUN
fbem-22072	43	15	interacting	interact	VERB
fbem-22072	43	16	positively	positively	ADV
fbem-22072	43	17	with	with	ADP
fbem-22072	43	18	a	a	DET
fbem-22072	43	19	brand	brand	NOUN
fbem-22072	43	20	,	,	PUNCT
fbem-22072	43	21	this	this	DET
fbem-22072	43	22	sense	sense	NOUN
fbem-22072	43	23	of	of	ADP
fbem-22072	43	24	social	social	ADJ
fbem-22072	43	25	identity	identity	NOUN
fbem-22072	43	26	and	and	CCONJ
fbem-22072	43	27	trust	trust	NOUN
fbem-22072	43	28	is	be	AUX
fbem-22072	43	29	transferred	transfer	VERB
fbem-22072	43	30	to	to	ADP
fbem-22072	43	31	the	the	DET
fbem-22072	43	32	brand	brand	NOUN
fbem-22072	43	33	,	,	PUNCT
fbem-22072	43	34	as	as	SCONJ
fbem-22072	43	35	people	people	NOUN
fbem-22072	43	36	tend	tend	VERB
fbem-22072	43	37	to	to	PART
fbem-22072	43	38	trust	trust	VERB
fbem-22072	43	39	brands	brand	NOUN
fbem-22072	43	40	recommended	recommend	VERB
fbem-22072	43	41	within	within	ADP
fbem-22072	43	42	their	their	PRON
fbem-22072	43	43	social	social	ADJ
fbem-22072	43	44	circles	circle	NOUN
fbem-22072	43	45	.	.	PUNCT
fbem-22072	44	1	at	at	ADP
fbem-22072	44	2	the	the	DET
fbem-22072	44	3	relationship	relationship	NOUN
fbem-22072	44	4	value	value	NOUN
fbem-22072	44	5	level	level	NOUN
fbem-22072	44	6	,	,	PUNCT
fbem-22072	44	7	the	the	DET
fbem-22072	44	8	trust	trust	NOUN
fbem-22072	44	9	relationship	relationship	NOUN
fbem-22072	44	10	established	establish	VERB
fbem-22072	44	11	between	between	ADP
fbem-22072	44	12	consumers	consumer	NOUN
fbem-22072	44	13	and	and	CCONJ
fbem-22072	44	14	influencers	influencer	NOUN
fbem-22072	44	15	can	can	AUX
fbem-22072	44	16	be	be	AUX
fbem-22072	44	17	extended	extend	VERB
fbem-22072	44	18	to	to	ADP
fbem-22072	44	19	brands	brand	NOUN
fbem-22072	44	20	recommended	recommend	VERB
fbem-22072	44	21	by	by	ADP
fbem-22072	44	22	influencers	influencer	NOUN
fbem-22072	44	23	,	,	PUNCT
fbem-22072	44	24	especially	especially	ADV
fbem-22072	44	25	when	when	SCONJ
fbem-22072	44	26	influencers	influencer	NOUN
fbem-22072	44	27	are	be	AUX
fbem-22072	44	28	perceived	perceive	VERB
fbem-22072	44	29	to	to	PART
fbem-22072	44	30	be	be	AUX
fbem-22072	44	31	highly	highly	ADV
fbem-22072	44	32	credible	credible	ADJ
fbem-22072	44	33	and	and	CCONJ
fbem-22072	44	34	the	the	DET
fbem-22072	44	35	relationship	relationship	NOUN
fbem-22072	44	36	is	be	AUX
fbem-22072	44	37	perceived	perceive	VERB
fbem-22072	44	38	to	to	PART
fbem-22072	44	39	be	be	AUX
fbem-22072	44	40	based	base	VERB
fbem-22072	44	41	on	on	ADP
fbem-22072	44	42	authentic	authentic	ADJ
fbem-22072	44	43	interactions	interaction	NOUN
fbem-22072	44	44	.	.	PUNCT
fbem-22072	45	1	the	the	PRON
fbem-22072	45	2	higher	high	ADJ
fbem-22072	45	3	the	the	DET
fbem-22072	45	4	credibility	credibility	NOUN
fbem-22072	45	5	of	of	ADP
fbem-22072	45	6	the	the	DET
fbem-22072	45	7	influencer	influencer	NOUN
fbem-22072	45	8	based	base	VERB
fbem-22072	45	9	on	on	ADP
fbem-22072	45	10	the	the	DET
fbem-22072	45	11	social	social	ADJ
fbem-22072	45	12	media	medium	NOUN
fbem-22072	45	13	value	value	NOUN
fbem-22072	45	14	model	model	NOUN
fbem-22072	45	15	of	of	ADP
fbem-22072	45	16	analysis	analysis	NOUN
fbem-22072	45	17	,	,	PUNCT
fbem-22072	45	18	the	the	PRON
fbem-22072	45	19	stronger	strong	ADJ
fbem-22072	45	20	the	the	DET
fbem-22072	45	21	consumer	consumer	NOUN
fbem-22072	45	22	's	's	PART
fbem-22072	45	23	perceived	perceive	VERB
fbem-22072	45	24	brand	brand	PROPN
fbem-22072	45	25	trust	trust	PROPN
fbem-22072	45	26	;	;	PUNCT
fbem-22072	45	27	therefore	therefore	ADV
fbem-22072	45	28	,	,	PUNCT
fbem-22072	45	29	hypothesis	hypothesis	NOUN
fbem-22072	45	30	1	1	NUM
fbem-22072	45	31	is	be	AUX
fbem-22072	45	32	proposed	propose	VERB
fbem-22072	45	33	that	that	SCONJ
fbem-22072	45	34	there	there	PRON
fbem-22072	45	35	is	be	VERB
fbem-22072	45	36	a	a	DET
fbem-22072	45	37	positive	positive	ADJ
fbem-22072	45	38	correlation	correlation	NOUN
fbem-22072	45	39	between	between	ADP
fbem-22072	45	40	the	the	DET
fbem-22072	45	41	credibility	credibility	NOUN
fbem-22072	45	42	of	of	ADP
fbem-22072	45	43	the	the	DET
fbem-22072	45	44	influencer	influencer	NOUN
fbem-22072	45	45	and	and	CCONJ
fbem-22072	45	46	the	the	DET
fbem-22072	45	47	consumer	consumer	NOUN
fbem-22072	45	48	's	's	PART
fbem-22072	45	49	perceived	perceive	VERB
fbem-22072	45	50	brand	brand	PROPN
fbem-22072	45	51	trust	trust	PROPN
fbem-22072	45	52	.	.	PUNCT
fbem-22072	46	1	2.4	2.4	NUM
fbem-22072	46	2	.	.	PUNCT
fbem-22072	47	1	the	the	DET
fbem-22072	47	2	relationship	relationship	NOUN
fbem-22072	47	3	between	between	ADP
fbem-22072	47	4	influencerbrand	influencerbrand	CCONJ
fbem-22072	47	5	fit	fit	ADJ
fbem-22072	47	6	and	and	CCONJ
fbem-22072	47	7	consumer	consumer	NOUN
fbem-22072	47	8	-	-	PUNCT
fbem-22072	47	9	perceived	perceive	VERB
fbem-22072	47	10	brand	brand	NOUN
fbem-22072	47	11	trust	trust	NOUN
fbem-22072	47	12	based	base	VERB
fbem-22072	47	13	on	on	ADP
fbem-22072	47	14	a	a	DET
fbem-22072	47	15	review	review	NOUN
fbem-22072	47	16	of	of	ADP
fbem-22072	47	17	previous	previous	ADJ
fbem-22072	47	18	literature	literature	NOUN
fbem-22072	47	19	on	on	ADP
fbem-22072	47	20	influencerbrand	influencerbrand	CCONJ
fbem-22072	47	21	fit	fit	ADJ
fbem-22072	47	22	and	and	CCONJ
fbem-22072	47	23	consumer	consumer	NOUN
fbem-22072	47	24	-	-	PUNCT
fbem-22072	47	25	perceived	perceive	VERB
fbem-22072	47	26	brand	brand	NOUN
fbem-22072	47	27	trust	trust	PROPN
fbem-22072	47	28	,	,	PUNCT
fbem-22072	47	29	it	it	PRON
fbem-22072	47	30	was	be	AUX
fbem-22072	47	31	found	find	VERB
fbem-22072	47	32	that	that	SCONJ
fbem-22072	47	33	there	there	PRON
fbem-22072	47	34	is	be	VERB
fbem-22072	47	35	a	a	DET
fbem-22072	47	36	significant	significant	ADJ
fbem-22072	47	37	relationship	relationship	NOUN
fbem-22072	47	38	between	between	ADP
fbem-22072	47	39	influencerbrand	influencerbrand	CCONJ
fbem-22072	47	40	fit	fit	ADJ
fbem-22072	47	41	and	and	CCONJ
fbem-22072	47	42	consumer	consumer	NOUN
fbem-22072	47	43	-	-	PUNCT
fbem-22072	47	44	perceived	perceive	VERB
fbem-22072	47	45	brand	brand	NOUN
fbem-22072	47	46	trust	trust	PROPN
fbem-22072	47	47	.	.	PUNCT
fbem-22072	48	1	boerman	boerman	PROPN
fbem-22072	48	2	's	's	PART
fbem-22072	48	3	research	research	NOUN
fbem-22072	48	4	suggests	suggest	VERB
fbem-22072	48	5	that	that	SCONJ
fbem-22072	48	6	when	when	SCONJ
fbem-22072	48	7	influencers	influencer	NOUN
fbem-22072	48	8	clearly	clearly	ADV
fbem-22072	48	9	disclose	disclose	VERB
fbem-22072	48	10	their	their	PRON
fbem-22072	48	11	partnership	partnership	NOUN
fbem-22072	48	12	with	with	ADP
fbem-22072	48	13	a	a	DET
fbem-22072	48	14	brand	brand	NOUN
fbem-22072	48	15	on	on	ADP
fbem-22072	48	16	instagram	instagram	PROPN
fbem-22072	48	17	,	,	PUNCT
fbem-22072	48	18	this	this	DET
fbem-22072	48	19	clear	clear	ADJ
fbem-22072	48	20	disclosure	disclosure	NOUN
fbem-22072	48	21	can	can	AUX
fbem-22072	48	22	have	have	VERB
fbem-22072	48	23	a	a	DET
fbem-22072	48	24	positive	positive	ADJ
fbem-22072	48	25	impact	impact	NOUN
fbem-22072	48	26	on	on	ADP
fbem-22072	48	27	brand	brand	NOUN
fbem-22072	48	28	evaluations	evaluation	NOUN
fbem-22072	48	29	.	.	PUNCT
fbem-22072	49	1	consumers	consumer	NOUN
fbem-22072	49	2	may	may	AUX
fbem-22072	49	3	respect	respect	VERB
fbem-22072	49	4	and	and	CCONJ
fbem-22072	49	5	trust	trust	VERB
fbem-22072	49	6	the	the	DET
fbem-22072	49	7	brand	brand	NOUN
fbem-22072	49	8	more	more	ADV
fbem-22072	49	9	as	as	ADP
fbem-22072	49	10	a	a	DET
fbem-22072	49	11	result	result	NOUN
fbem-22072	49	12	of	of	ADP
fbem-22072	49	13	this	this	DET
fbem-22072	49	14	transparency	transparency	NOUN
fbem-22072	49	15	,	,	PUNCT
fbem-22072	49	16	as	as	SCONJ
fbem-22072	49	17	it	it	PRON
fbem-22072	49	18	demonstrates	demonstrate	VERB
fbem-22072	49	19	the	the	DET
fbem-22072	49	20	brand	brand	NOUN
fbem-22072	49	21	's	's	PART
fbem-22072	49	22	integrity	integrity	NOUN
fbem-22072	49	23	and	and	CCONJ
fbem-22072	49	24	respect	respect	NOUN
fbem-22072	49	25	for	for	ADP
fbem-22072	49	26	consumer	consumer	NOUN
fbem-22072	49	27	intelligence	intelligence	NOUN
fbem-22072	49	28	(	(	PUNCT
fbem-22072	49	29	boerman	boerman	NOUN
fbem-22072	49	30	,	,	PUNCT
fbem-22072	49	31	2020	2020	NUM
fbem-22072	49	32	)	)	PUNCT
fbem-22072	49	33	.	.	PUNCT
fbem-22072	50	1	through	through	ADP
fbem-22072	50	2	further	further	ADJ
fbem-22072	50	3	empirical	empirical	ADJ
fbem-22072	50	4	research	research	NOUN
fbem-22072	50	5	,	,	PUNCT
fbem-22072	50	6	disclosure	disclosure	NOUN
fbem-22072	50	7	has	have	VERB
fbem-22072	50	8	a	a	DET
fbem-22072	50	9	less	less	ADV
fbem-22072	50	10	negative	negative	ADJ
fbem-22072	50	11	impact	impact	NOUN
fbem-22072	50	12	on	on	ADP
fbem-22072	50	13	brand	brand	NOUN
fbem-22072	50	14	evaluation	evaluation	NOUN
fbem-22072	50	15	when	when	SCONJ
fbem-22072	50	16	there	there	PRON
fbem-22072	50	17	is	be	VERB
fbem-22072	50	18	a	a	DET
fbem-22072	50	19	higher	high	ADJ
fbem-22072	50	20	match	match	NOUN
fbem-22072	50	21	between	between	ADP
fbem-22072	50	22	the	the	DET
fbem-22072	50	23	influencer	influencer	NOUN
fbem-22072	50	24	and	and	CCONJ
fbem-22072	50	25	the	the	DET
fbem-22072	50	26	brand	brand	NOUN
fbem-22072	50	27	,	,	PUNCT
fbem-22072	50	28	which	which	PRON
fbem-22072	50	29	implies	imply	VERB
fbem-22072	50	30	that	that	SCONJ
fbem-22072	50	31	a	a	DET
fbem-22072	50	32	high	high	ADJ
fbem-22072	50	33	influencer	influencer	NOUN
fbem-22072	50	34	-	-	PUNCT
fbem-22072	50	35	brand	brand	NOUN
fbem-22072	50	36	match	match	NOUN
fbem-22072	50	37	enhances	enhance	VERB
fbem-22072	50	38	consumer	consumer	NOUN
fbem-22072	50	39	trust	trust	NOUN
fbem-22072	50	40	in	in	ADP
fbem-22072	50	41	the	the	DET
fbem-22072	50	42	brand	brand	NOUN
fbem-22072	50	43	(	(	PUNCT
fbem-22072	50	44	boerman	boerman	NOUN
fbem-22072	50	45	,	,	PUNCT
fbem-22072	50	46	2020	2020	NUM
fbem-22072	50	47	)	)	PUNCT
fbem-22072	50	48	.	.	PUNCT
fbem-22072	51	1	in	in	ADP
fbem-22072	51	2	addition	addition	NOUN
fbem-22072	51	3	,	,	PUNCT
fbem-22072	51	4	research	research	NOUN
fbem-22072	51	5	by	by	ADP
fbem-22072	51	6	amos	amos	PROPN
fbem-22072	51	7	et	et	PROPN
fbem-22072	51	8	al	al	PROPN
fbem-22072	51	9	.	.	PROPN
fbem-22072	51	10	provided	provide	VERB
fbem-22072	51	11	an	an	DET
fbem-22072	51	12	early	early	ADJ
fbem-22072	51	13	understanding	understanding	NOUN
fbem-22072	51	14	of	of	ADP
fbem-22072	51	15	the	the	DET
fbem-22072	51	16	influencer	influencer	NOUN
fbem-22072	51	17	-	-	PUNCT
fbem-22072	51	18	brand	brand	NOUN
fbem-22072	51	19	fit	fit	ADJ
fbem-22072	51	20	concept	concept	NOUN
fbem-22072	51	21	,	,	PUNCT
fbem-22072	51	22	whereby	whereby	SCONJ
fbem-22072	51	23	endorsers	endorser	NOUN
fbem-22072	51	24	with	with	ADP
fbem-22072	51	25	a	a	DET
fbem-22072	51	26	high	high	ADJ
fbem-22072	51	27	degree	degree	NOUN
fbem-22072	51	28	of	of	ADP
fbem-22072	51	29	fit	fit	NOUN
fbem-22072	51	30	are	be	AUX
fbem-22072	51	31	able	able	ADJ
fbem-22072	51	32	to	to	PART
fbem-22072	51	33	blend	blend	VERB
fbem-22072	51	34	more	more	ADV
fbem-22072	51	35	naturally	naturally	ADV
fbem-22072	51	36	with	with	ADP
fbem-22072	51	37	the	the	DET
fbem-22072	51	38	brand	brand	NOUN
fbem-22072	51	39	image	image	NOUN
fbem-22072	51	40	,	,	PUNCT
fbem-22072	51	41	making	make	VERB
fbem-22072	51	42	the	the	DET
fbem-22072	51	43	advertising	advertising	NOUN
fbem-22072	51	44	message	message	NOUN
fbem-22072	51	45	more	more	ADV
fbem-22072	51	46	acceptable	acceptable	ADJ
fbem-22072	51	47	and	and	CCONJ
fbem-22072	51	48	memorable	memorable	ADJ
fbem-22072	51	49	to	to	ADP
fbem-22072	51	50	the	the	DET
fbem-22072	51	51	target	target	NOUN
fbem-22072	51	52	audience	audience	NOUN
fbem-22072	51	53	(	(	PUNCT
fbem-22072	51	54	amos	amos	PROPN
fbem-22072	51	55	et	et	PROPN
fbem-22072	51	56	al	al	PROPN
fbem-22072	51	57	.	.	PROPN
fbem-22072	51	58	,	,	PUNCT
fbem-22072	51	59	2008	2008	NUM
fbem-22072	51	60	)	)	PUNCT
fbem-22072	51	61	.	.	PUNCT
fbem-22072	52	1	this	this	PRON
fbem-22072	52	2	is	be	AUX
fbem-22072	52	3	because	because	SCONJ
fbem-22072	52	4	consumers	consumer	NOUN
fbem-22072	52	5	tend	tend	VERB
fbem-22072	52	6	to	to	PART
fbem-22072	52	7	transfer	transfer	VERB
fbem-22072	52	8	positive	positive	ADJ
fbem-22072	52	9	attributes	attribute	NOUN
fbem-22072	52	10	of	of	ADP
fbem-22072	52	11	the	the	DET
fbem-22072	52	12	endorser	endorser	NOUN
fbem-22072	52	13	to	to	ADP
fbem-22072	52	14	the	the	DET
fbem-22072	52	15	brand	brand	NOUN
fbem-22072	52	16	,	,	PUNCT
fbem-22072	52	17	thereby	thereby	ADV
fbem-22072	52	18	increasing	increase	VERB
fbem-22072	52	19	brand	brand	NOUN
fbem-22072	52	20	awareness	awareness	NOUN
fbem-22072	52	21	and	and	CCONJ
fbem-22072	52	22	appeal	appeal	NOUN
fbem-22072	52	23	.	.	PUNCT
fbem-22072	53	1	therefore	therefore	ADV
fbem-22072	53	2	,	,	PUNCT
fbem-22072	53	3	a	a	DET
fbem-22072	53	4	good	good	ADJ
fbem-22072	53	5	match	match	NOUN
fbem-22072	53	6	significantly	significantly	ADV
fbem-22072	53	7	improves	improve	VERB
fbem-22072	53	8	the	the	DET
fbem-22072	53	9	effectiveness	effectiveness	NOUN
fbem-22072	53	10	of	of	ADP
fbem-22072	53	11	the	the	DET
fbem-22072	53	12	advert	advert	NOUN
fbem-22072	53	13	,	,	PUNCT
fbem-22072	53	14	which	which	PRON
fbem-22072	53	15	implies	imply	VERB
fbem-22072	53	16	the	the	DET
fbem-22072	53	17	potential	potential	ADJ
fbem-22072	53	18	positive	positive	ADJ
fbem-22072	53	19	impact	impact	NOUN
fbem-22072	53	20	of	of	ADP
fbem-22072	53	21	match	match	NOUN
fbem-22072	53	22	on	on	ADP
fbem-22072	53	23	enhancing	enhance	VERB
fbem-22072	53	24	brand	brand	NOUN
fbem-22072	53	25	trust	trust	NOUN
fbem-22072	53	26	.	.	PUNCT
fbem-22072	54	1	2.4.1	2.4.1	NUM
fbem-22072	54	2	.	.	X
fbem-22072	54	3	match	match	VERB
fbem-22072	54	4	-	-	PUNCT
fbem-22072	54	5	up	up	ADP
fbem-22072	54	6	theory	theory	NOUN
fbem-22072	54	7	the	the	DET
fbem-22072	54	8	match	match	VERB
fbem-22072	54	9	-	-	PUNCT
fbem-22072	54	10	up	up	ADP
fbem-22072	54	11	theory	theory	NOUN
fbem-22072	54	12	,	,	PUNCT
fbem-22072	54	13	also	also	ADV
fbem-22072	54	14	known	know	VERB
fbem-22072	54	15	as	as	ADP
fbem-22072	54	16	the	the	DET
fbem-22072	54	17	match	match	VERB
fbem-22072	54	18	-	-	PUNCT
fbem-22072	54	19	up	up	ADP
fbem-22072	54	20	hypothesis	hypothesis	NOUN
fbem-22072	54	21	,	,	PUNCT
fbem-22072	54	22	suggests	suggest	VERB
fbem-22072	54	23	that	that	SCONJ
fbem-22072	54	24	the	the	DET
fbem-22072	54	25	degree	degree	NOUN
fbem-22072	54	26	of	of	ADP
fbem-22072	54	27	fit	fit	ADJ
fbem-22072	54	28	(	(	PUNCT
fbem-22072	54	29	match	match	NOUN
fbem-22072	54	30	)	)	PUNCT
fbem-22072	54	31	between	between	ADP
fbem-22072	54	32	the	the	DET
fbem-22072	54	33	image	image	NOUN
fbem-22072	54	34	of	of	ADP
fbem-22072	54	35	the	the	DET
fbem-22072	54	36	endorser	endorser	NOUN
fbem-22072	54	37	(	(	PUNCT
fbem-22072	54	38	influencer	influencer	NOUN
fbem-22072	54	39	)	)	PUNCT
fbem-22072	54	40	in	in	ADP
fbem-22072	54	41	an	an	DET
fbem-22072	54	42	advert	advert	NOUN
fbem-22072	54	43	and	and	CCONJ
fbem-22072	54	44	the	the	DET
fbem-22072	54	45	image	image	NOUN
fbem-22072	54	46	of	of	ADP
fbem-22072	54	47	the	the	DET
fbem-22072	54	48	product	product	NOUN
fbem-22072	54	49	or	or	CCONJ
fbem-22072	54	50	brand	brand	NOUN
fbem-22072	54	51	being	be	AUX
fbem-22072	54	52	endorsed	endorse	VERB
fbem-22072	54	53	has	have	VERB
fbem-22072	54	54	a	a	DET
fbem-22072	54	55	significant	significant	ADJ
fbem-22072	54	56	effect	effect	NOUN
fbem-22072	54	57	on	on	ADP
fbem-22072	54	58	the	the	DET
fbem-22072	54	59	effectiveness	effectiveness	NOUN
fbem-22072	54	60	of	of	ADP
fbem-22072	54	61	the	the	DET
fbem-22072	54	62	advert	advert	NOUN
fbem-22072	54	63	(	(	PUNCT
fbem-22072	54	64	kamins	kamin	NOUN
fbem-22072	54	65	,	,	PUNCT
fbem-22072	54	66	1990	1990	NUM
fbem-22072	54	67	)	)	PUNCT
fbem-22072	54	68	.	.	PUNCT
fbem-22072	55	1	according	accord	VERB
fbem-22072	55	2	to	to	ADP
fbem-22072	55	3	the	the	DET
fbem-22072	55	4	match	match	VERB
fbem-22072	55	5	-	-	PUNCT
fbem-22072	55	6	up	up	ADP
fbem-22072	55	7	theory	theory	NOUN
fbem-22072	55	8	,	,	PUNCT
fbem-22072	55	9	consumers	consumer	NOUN
fbem-22072	55	10	tend	tend	VERB
fbem-22072	55	11	to	to	PART
fbem-22072	55	12	look	look	VERB
fbem-22072	55	13	for	for	ADP
fbem-22072	55	14	brands	brand	NOUN
fbem-22072	55	15	that	that	PRON
fbem-22072	55	16	match	match	VERB
fbem-22072	55	17	their	their	PRON
fbem-22072	55	18	values	value	NOUN
fbem-22072	55	19	(	(	PUNCT
fbem-22072	55	20	kamins	kamin	NOUN
fbem-22072	55	21	,	,	PUNCT
fbem-22072	55	22	1990	1990	NUM
fbem-22072	55	23	)	)	PUNCT
fbem-22072	55	24	.	.	PUNCT
fbem-22072	56	1	when	when	SCONJ
fbem-22072	56	2	a	a	DET
fbem-22072	56	3	high	high	ADJ
fbem-22072	56	4	level	level	NOUN
fbem-22072	56	5	of	of	ADP
fbem-22072	56	6	fit	fit	NOUN
fbem-22072	56	7	is	be	AUX
fbem-22072	56	8	shown	show	VERB
fbem-22072	56	9	between	between	ADP
fbem-22072	56	10	the	the	DET
fbem-22072	56	11	influencer	influencer	NOUN
fbem-22072	56	12	and	and	CCONJ
fbem-22072	56	13	the	the	DET
fbem-22072	56	14	brand	brand	NOUN
fbem-22072	56	15	,	,	PUNCT
fbem-22072	56	16	this	this	PRON
fbem-22072	56	17	not	not	PART
fbem-22072	56	18	only	only	ADV
fbem-22072	56	19	validates	validate	VERB
fbem-22072	56	20	the	the	DET
fbem-22072	56	21	consumer	consumer	NOUN
fbem-22072	56	22	's	's	PART
fbem-22072	56	23	choice	choice	NOUN
fbem-22072	56	24	but	but	CCONJ
fbem-22072	56	25	also	also	ADV
fbem-22072	56	26	strengthens	strengthen	VERB
fbem-22072	56	27	their	their	PRON
fbem-22072	56	28	emotional	emotional	ADJ
fbem-22072	56	29	connection	connection	NOUN
fbem-22072	56	30	to	to	ADP
fbem-22072	56	31	the	the	DET
fbem-22072	56	32	brand	brand	NOUN
fbem-22072	56	33	.	.	PUNCT
fbem-22072	57	1	this	this	DET
fbem-22072	57	2	emotional	emotional	ADJ
fbem-22072	57	3	connection	connection	NOUN
fbem-22072	57	4	is	be	AUX
fbem-22072	57	5	based	base	VERB
fbem-22072	57	6	on	on	ADP
fbem-22072	57	7	identification	identification	NOUN
fbem-22072	57	8	,	,	PUNCT
fbem-22072	57	9	which	which	PRON
fbem-22072	57	10	further	far	ADV
fbem-22072	57	11	enhances	enhance	VERB
fbem-22072	57	12	trust	trust	NOUN
fbem-22072	57	13	in	in	ADP
fbem-22072	57	14	the	the	DET
fbem-22072	57	15	brand	brand	NOUN
fbem-22072	57	16	.	.	PUNCT
fbem-22072	58	1	furthermore	furthermore	ADV
fbem-22072	58	2	,	,	PUNCT
fbem-22072	58	3	consumers	consumer	NOUN
fbem-22072	58	4	experience	experience	VERB
fbem-22072	58	5	cognitive	cognitive	ADJ
fbem-22072	58	6	dissonance	dissonance	NOUN
fbem-22072	58	7	when	when	SCONJ
fbem-22072	58	8	confronted	confront	VERB
fbem-22072	58	9	with	with	ADP
fbem-22072	58	10	information	information	NOUN
fbem-22072	58	11	that	that	PRON
fbem-22072	58	12	does	do	AUX
fbem-22072	58	13	not	not	PART
fbem-22072	58	14	match	match	VERB
fbem-22072	58	15	their	their	PRON
fbem-22072	58	16	expectations	expectation	NOUN
fbem-22072	58	17	,	,	PUNCT
fbem-22072	58	18	which	which	PRON
fbem-22072	58	19	may	may	AUX
fbem-22072	58	20	reduce	reduce	VERB
fbem-22072	58	21	trust	trust	NOUN
fbem-22072	58	22	in	in	ADP
fbem-22072	58	23	the	the	DET
fbem-22072	58	24	brand	brand	NOUN
fbem-22072	58	25	.	.	PUNCT
fbem-22072	59	1	match	match	VERB
fbem-22072	59	2	-	-	PUNCT
fbem-22072	59	3	up	up	ADP
fbem-22072	59	4	theory	theory	NOUN
fbem-22072	59	5	suggests	suggest	VERB
fbem-22072	59	6	that	that	SCONJ
fbem-22072	59	7	high	high	ADJ
fbem-22072	59	8	fit	fit	ADJ
fbem-22072	59	9	influencer	influencer	NOUN
fbem-22072	59	10	-	-	PUNCT
fbem-22072	59	11	brand	brand	NOUN
fbem-22072	59	12	combinations	combination	NOUN
fbem-22072	59	13	reduce	reduce	VERB
fbem-22072	59	14	this	this	DET
fbem-22072	59	15	cognitive	cognitive	ADJ
fbem-22072	59	16	dissonance	dissonance	NOUN
fbem-22072	59	17	because	because	SCONJ
fbem-22072	59	18	they	they	PRON
fbem-22072	59	19	match	match	VERB
fbem-22072	59	20	consumers	consumer	NOUN
fbem-22072	59	21	'	'	PART
fbem-22072	59	22	expectations	expectation	NOUN
fbem-22072	59	23	and	and	CCONJ
fbem-22072	59	24	beliefs	belief	NOUN
fbem-22072	59	25	about	about	ADP
fbem-22072	59	26	the	the	DET
fbem-22072	59	27	brand	brand	NOUN
fbem-22072	59	28	,	,	PUNCT
fbem-22072	59	29	thus	thus	ADV
fbem-22072	59	30	indirectly	indirectly	ADV
fbem-22072	59	31	increasing	increase	VERB
fbem-22072	59	32	brand	brand	NOUN
fbem-22072	59	33	trust	trust	NOUN
fbem-22072	59	34	.	.	PUNCT
fbem-22072	60	1	therefore	therefore	ADV
fbem-22072	60	2	,	,	PUNCT
fbem-22072	60	3	hypothesis	hypothesis	NOUN
fbem-22072	60	4	2	2	NUM
fbem-22072	60	5	is	be	AUX
fbem-22072	60	6	proposed	propose	VERB
fbem-22072	60	7	that	that	SCONJ
fbem-22072	60	8	there	there	PRON
fbem-22072	60	9	is	be	VERB
fbem-22072	60	10	a	a	DET
fbem-22072	60	11	positive	positive	ADJ
fbem-22072	60	12	relationship	relationship	NOUN
fbem-22072	60	13	between	between	ADP
fbem-22072	60	14	influencer	influencer	NOUN
fbem-22072	60	15	-	-	PUNCT
fbem-22072	60	16	brand	brand	NOUN
fbem-22072	60	17	fit	fit	NOUN
fbem-22072	60	18	and	and	CCONJ
fbem-22072	60	19	consumers	consumer	NOUN
fbem-22072	60	20	'	'	PART
fbem-22072	60	21	perceived	perceive	VERB
fbem-22072	60	22	brand	brand	PROPN
fbem-22072	60	23	trust	trust	PROPN
fbem-22072	60	24	.	.	PUNCT
fbem-22072	61	1	2.5	2.5	NUM
fbem-22072	61	2	.	.	PUNCT
fbem-22072	62	1	the	the	DET
fbem-22072	62	2	relationship	relationship	NOUN
fbem-22072	62	3	between	between	ADP
fbem-22072	62	4	audience	audience	NOUN
fbem-22072	62	5	engagement	engagement	NOUN
fbem-22072	62	6	and	and	CCONJ
fbem-22072	62	7	consumer	consumer	NOUN
fbem-22072	62	8	-	-	PUNCT
fbem-22072	62	9	perceived	perceive	VERB
fbem-22072	62	10	brand	brand	NOUN
fbem-22072	62	11	trust	trust	NOUN
fbem-22072	62	12	based	base	VERB
fbem-22072	62	13	on	on	ADP
fbem-22072	62	14	the	the	DET
fbem-22072	62	15	previous	previous	ADJ
fbem-22072	62	16	literature	literature	NOUN
fbem-22072	62	17	review	review	NOUN
fbem-22072	62	18	on	on	ADP
fbem-22072	62	19	audience	audience	NOUN
fbem-22072	62	20	engagement	engagement	NOUN
fbem-22072	62	21	and	and	CCONJ
fbem-22072	62	22	consumers	consumer	NOUN
fbem-22072	62	23	'	'	PART
fbem-22072	62	24	perceived	perceive	VERB
fbem-22072	62	25	brand	brand	PROPN
fbem-22072	62	26	trust	trust	PROPN
fbem-22072	62	27	,	,	PUNCT
fbem-22072	62	28	it	it	PRON
fbem-22072	62	29	was	be	AUX
fbem-22072	62	30	found	find	VERB
fbem-22072	62	31	that	that	SCONJ
fbem-22072	62	32	there	there	PRON
fbem-22072	62	33	is	be	VERB
fbem-22072	62	34	an	an	DET
fbem-22072	62	35	important	important	ADJ
fbem-22072	62	36	relationship	relationship	NOUN
fbem-22072	62	37	between	between	ADP
fbem-22072	62	38	audience	audience	NOUN
fbem-22072	62	39	engagement	engagement	NOUN
fbem-22072	62	40	and	and	CCONJ
fbem-22072	62	41	consumers	consumer	NOUN
fbem-22072	62	42	'	'	PART
fbem-22072	62	43	perceived	perceive	VERB
fbem-22072	62	44	brand	brand	PROPN
fbem-22072	62	45	trust	trust	PROPN
fbem-22072	62	46	.	.	PUNCT
fbem-22072	63	1	cheung	cheung	PROPN
fbem-22072	63	2	et	et	PROPN
fbem-22072	63	3	al	al	PROPN
fbem-22072	63	4	.	.	PROPN
fbem-22072	64	1	in	in	ADP
fbem-22072	64	2	their	their	PRON
fbem-22072	64	3	study	study	NOUN
fbem-22072	64	4	emphasised	emphasise	VERB
fbem-22072	64	5	the	the	DET
fbem-22072	64	6	influence	influence	NOUN
fbem-22072	64	7	of	of	ADP
fbem-22072	64	8	social	social	ADJ
fbem-22072	64	9	media	medium	NOUN
fbem-22072	64	10	comments	comment	NOUN
fbem-22072	64	11	on	on	ADP
fbem-22072	64	12	consumers	consumer	NOUN
fbem-22072	64	13	'	'	PART
fbem-22072	64	14	purchasing	purchasing	NOUN
fbem-22072	64	15	decisions	decision	NOUN
fbem-22072	64	16	,	,	PUNCT
fbem-22072	64	17	especially	especially	ADV
fbem-22072	64	18	when	when	SCONJ
fbem-22072	64	19	these	these	DET
fbem-22072	64	20	comments	comment	NOUN
fbem-22072	64	21	originate	originate	VERB
fbem-22072	64	22	from	from	ADP
fbem-22072	64	23	consumers	consumer	NOUN
fbem-22072	64	24	'	'	PART
fbem-22072	64	25	their	their	PRON
fbem-22072	64	26	own	own	ADJ
fbem-22072	64	27	social	social	ADJ
fbem-22072	64	28	networks	network	NOUN
fbem-22072	64	29	(	(	PUNCT
fbem-22072	64	30	cheung	cheung	PROPN
fbem-22072	64	31	et	et	PROPN
fbem-22072	64	32	al	al	PROPN
fbem-22072	64	33	.	.	PROPN
fbem-22072	64	34	,	,	PUNCT
fbem-22072	64	35	2014	2014	NUM
fbem-22072	64	36	)	)	PUNCT
fbem-22072	64	37	.	.	PUNCT
fbem-22072	65	1	the	the	DET
fbem-22072	65	2	number	number	NOUN
fbem-22072	65	3	of	of	ADP
fbem-22072	65	4	likes	like	NOUN
fbem-22072	65	5	,	,	PUNCT
fbem-22072	65	6	comments	comment	NOUN
fbem-22072	65	7	and	and	CCONJ
fbem-22072	65	8	shares	share	NOUN
fbem-22072	65	9	on	on	ADP
fbem-22072	65	10	social	social	ADJ
fbem-22072	65	11	media	medium	NOUN
fbem-22072	65	12	can	can	AUX
fbem-22072	65	13	be	be	AUX
fbem-22072	65	14	used	use	VERB
fbem-22072	65	15	as	as	ADP
fbem-22072	65	16	proof	proof	NOUN
fbem-22072	65	17	that	that	SCONJ
fbem-22072	65	18	the	the	DET
fbem-22072	65	19	influencer	influencer	NOUN
fbem-22072	65	20	has	have	AUX
fbem-22072	65	21	a	a	DET
fbem-22072	65	22	high	high	ADJ
fbem-22072	65	23	level	level	NOUN
fbem-22072	65	24	of	of	ADP
fbem-22072	65	25	audience	audience	NOUN
fbem-22072	65	26	engagement	engagement	NOUN
fbem-22072	65	27	,	,	PUNCT
fbem-22072	65	28	indicating	indicate	VERB
fbem-22072	65	29	the	the	DET
fbem-22072	65	30	public	public	NOUN
fbem-22072	65	31	's	's	PART
fbem-22072	65	32	recognition	recognition	NOUN
fbem-22072	65	33	and	and	CCONJ
fbem-22072	65	34	trust	trust	NOUN
fbem-22072	65	35	in	in	ADP
fbem-22072	65	36	the	the	DET
fbem-22072	65	37	brand	brand	NOUN
fbem-22072	65	38	.	.	PUNCT
fbem-22072	66	1	high	high	ADJ
fbem-22072	66	2	engagement	engagement	NOUN
fbem-22072	66	3	(	(	PUNCT
fbem-22072	66	4	e.g.	e.g.	ADV
fbem-22072	66	5	,	,	PUNCT
fbem-22072	66	6	products	product	NOUN
fbem-22072	66	7	with	with	ADP
fbem-22072	66	8	more	more	ADJ
fbem-22072	66	9	likes	like	NOUN
fbem-22072	66	10	)	)	PUNCT
fbem-22072	66	11	is	be	AUX
fbem-22072	66	12	often	often	ADV
fbem-22072	66	13	perceived	perceive	VERB
fbem-22072	66	14	as	as	ADP
fbem-22072	66	15	more	more	ADV
fbem-22072	66	16	popular	popular	ADJ
fbem-22072	66	17	and	and	CCONJ
fbem-22072	66	18	trustworthy	trustworthy	ADJ
fbem-22072	66	19	,	,	PUNCT
fbem-22072	66	20	which	which	PRON
fbem-22072	66	21	increases	increase	VERB
fbem-22072	66	22	consumers	consumer	NOUN
fbem-22072	66	23	'	'	PART
fbem-22072	66	24	willingness	willingness	NOUN
fbem-22072	66	25	to	to	PART
fbem-22072	66	26	purchase	purchase	VERB
fbem-22072	66	27	.	.	PUNCT
fbem-22072	67	1	therefore	therefore	ADV
fbem-22072	67	2	,	,	PUNCT
fbem-22072	67	3	this	this	DET
fbem-22072	67	4	study	study	NOUN
fbem-22072	67	5	also	also	ADV
fbem-22072	67	6	indirectly	indirectly	ADV
fbem-22072	67	7	implies	imply	VERB
fbem-22072	67	8	that	that	SCONJ
fbem-22072	67	9	the	the	PRON
fbem-22072	67	10	higher	high	ADJ
fbem-22072	67	11	the	the	DET
fbem-22072	67	12	audience	audience	NOUN
fbem-22072	67	13	engagement	engagement	NOUN
fbem-22072	67	14	,	,	PUNCT
fbem-22072	67	15	the	the	PRON
fbem-22072	67	16	higher	high	ADJ
fbem-22072	67	17	the	the	DET
fbem-22072	67	18	consumer	consumer	NOUN
fbem-22072	67	19	perceived	perceive	VERB
fbem-22072	67	20	brand	brand	PROPN
fbem-22072	67	21	trust	trust	PROPN
fbem-22072	67	22	.	.	PUNCT
fbem-22072	68	1	2.5.1	2.5.1	NUM
fbem-22072	68	2	.	.	PUNCT
fbem-22072	68	3	social	social	ADJ
fbem-22072	68	4	capital	capital	NOUN
fbem-22072	68	5	theory	theory	NOUN
fbem-22072	68	6	social	social	ADJ
fbem-22072	68	7	capital	capital	NOUN
fbem-22072	68	8	theory	theory	NOUN
fbem-22072	68	9	originates	originate	NOUN
fbem-22072	68	10	from	from	ADP
fbem-22072	68	11	the	the	DET
fbem-22072	68	12	field	field	NOUN
fbem-22072	68	13	of	of	ADP
fbem-22072	68	14	sociology	sociology	NOUN
fbem-22072	68	15	is	be	AUX
fbem-22072	68	16	a	a	DET
fbem-22072	68	17	theory	theory	NOUN
fbem-22072	68	18	that	that	PRON
fbem-22072	68	19	explains	explain	VERB
fbem-22072	68	20	how	how	SCONJ
fbem-22072	68	21	individuals	individual	NOUN
fbem-22072	68	22	or	or	CCONJ
fbem-22072	68	23	organisations	organisation	NOUN
fbem-22072	68	24	gain	gain	VERB
fbem-22072	68	25	value	value	NOUN
fbem-22072	68	26	and	and	CCONJ
fbem-22072	68	27	resources	resource	NOUN
fbem-22072	68	28	through	through	ADP
fbem-22072	68	29	relationships	relationship	NOUN
fbem-22072	68	30	in	in	ADP
fbem-22072	68	31	social	social	ADJ
fbem-22072	68	32	networks	network	NOUN
fbem-22072	68	33	(	(	PUNCT
fbem-22072	68	34	lin	lin	PROPN
fbem-22072	68	35	,	,	PUNCT
fbem-22072	68	36	2017	2017	NUM
fbem-22072	68	37	)	)	PUNCT
fbem-22072	68	38	.	.	PUNCT
fbem-22072	69	1	this	this	DET
fbem-22072	69	2	theory	theory	NOUN
fbem-22072	69	3	helps	help	VERB
fbem-22072	69	4	to	to	PART
fbem-22072	69	5	identify	identify	VERB
fbem-22072	69	6	the	the	DET
fbem-22072	69	7	relationship	relationship	NOUN
fbem-22072	69	8	between	between	ADP
fbem-22072	69	9	audience	audience	NOUN
fbem-22072	69	10	engagement	engagement	NOUN
fbem-22072	69	11	and	and	CCONJ
fbem-22072	69	12	consumers	consumer	NOUN
fbem-22072	69	13	'	'	PART
fbem-22072	69	14	perceived	perceive	VERB
fbem-22072	69	15	brand	brand	PROPN
fbem-22072	69	16	trust	trust	PROPN
fbem-22072	69	17	.	.	PUNCT
fbem-22072	70	1	it	it	PRON
fbem-22072	70	2	argues	argue	VERB
fbem-22072	70	3	that	that	SCONJ
fbem-22072	70	4	relationships	relationship	NOUN
fbem-22072	70	5	in	in	ADP
fbem-22072	70	6	social	social	ADJ
fbem-22072	70	7	networks	network	NOUN
fbem-22072	70	8	can	can	AUX
fbem-22072	70	9	generate	generate	VERB
fbem-22072	70	10	value	value	NOUN
fbem-22072	70	11	and	and	CCONJ
fbem-22072	70	12	resources	resource	NOUN
fbem-22072	70	13	,	,	PUNCT
fbem-22072	70	14	including	include	VERB
fbem-22072	70	15	information	information	NOUN
fbem-22072	70	16	,	,	PUNCT
fbem-22072	70	17	influence	influence	NOUN
fbem-22072	70	18	,	,	PUNCT
fbem-22072	70	19	and	and	CCONJ
fbem-22072	70	20	so	so	ADV
fbem-22072	70	21	on	on	ADV
fbem-22072	70	22	.	.	PUNCT
fbem-22072	71	1	firstly	firstly	ADV
fbem-22072	71	2	,	,	PUNCT
fbem-22072	71	3	the	the	DET
fbem-22072	71	4	accumulation	accumulation	NOUN
fbem-22072	71	5	of	of	ADP
fbem-22072	71	6	relational	relational	ADJ
fbem-22072	71	7	capital	capital	NOUN
fbem-22072	71	8	,	,	PUNCT
fbem-22072	71	9	also	also	ADV
fbem-22072	71	10	known	know	VERB
fbem-22072	71	11	as	as	ADP
fbem-22072	71	12	likes	like	NOUN
fbem-22072	71	13	,	,	PUNCT
fbem-22072	71	14	comments	comment	NOUN
fbem-22072	71	15	and	and	CCONJ
fbem-22072	71	16	shares	share	NOUN
fbem-22072	71	17	on	on	ADP
fbem-22072	71	18	content	content	NOUN
fbem-22072	71	19	posted	post	VERB
fbem-22072	71	20	by	by	ADP
fbem-22072	71	21	influencers	influencer	NOUN
fbem-22072	71	22	,	,	PUNCT
fbem-22072	71	23	directly	directly	ADV
fbem-22072	71	24	increases	increase	VERB
fbem-22072	71	25	consumer	consumer	NOUN
fbem-22072	71	26	trust	trust	NOUN
fbem-22072	71	27	in	in	ADP
fbem-22072	71	28	the	the	DET
fbem-22072	71	29	brand	brand	NOUN
fbem-22072	71	30	.	.	PUNCT
fbem-22072	72	1	second	second	ADJ
fbem-22072	72	2	,	,	PUNCT
fbem-22072	72	3	high	high	ADJ
fbem-22072	72	4	audience	audience	NOUN
fbem-22072	72	5	engagement	engagement	NOUN
fbem-22072	72	6	promotes	promote	VERB
fbem-22072	72	7	the	the	DET
fbem-22072	72	8	spread	spread	NOUN
fbem-22072	72	9	of	of	ADP
fbem-22072	72	10	positive	positive	ADJ
fbem-22072	72	11	word	word	NOUN
fbem-22072	72	12	-	-	PUNCT
fbem-22072	72	13	of	of	ADP
fbem-22072	72	14	-	-	PUNCT
fbem-22072	72	15	mouth	mouth	NOUN
fbem-22072	72	16	through	through	ADP
fbem-22072	72	17	positive	positive	ADJ
fbem-22072	72	18	social	social	ADJ
fbem-22072	72	19	interactions	interaction	NOUN
fbem-22072	72	20	.	.	PUNCT
fbem-22072	73	1	word	word	NOUN
fbem-22072	73	2	-	-	PUNCT
fbem-22072	73	3	of	of	ADP
fbem-22072	73	4	-	-	PUNCT
fbem-22072	73	5	mouth	mouth	NOUN
fbem-22072	73	6	serves	serve	VERB
fbem-22072	73	7	as	as	ADP
fbem-22072	73	8	a	a	DET
fbem-22072	73	9	powerful	powerful	ADJ
fbem-22072	73	10	social	social	ADJ
fbem-22072	73	11	proof	proof	NOUN
fbem-22072	73	12	that	that	PRON
fbem-22072	73	13	further	far	ADV
fbem-22072	73	14	strengthens	strengthen	VERB
fbem-22072	73	15	consumer	consumer	NOUN
fbem-22072	73	16	trust	trust	NOUN
fbem-22072	73	17	in	in	ADP
fbem-22072	73	18	the	the	DET
fbem-22072	73	19	brand	brand	NOUN
fbem-22072	73	20	.	.	PUNCT
fbem-22072	74	1	finally	finally	ADV
fbem-22072	74	2	,	,	PUNCT
fbem-22072	74	3	the	the	DET
fbem-22072	74	4	sharing	sharing	NOUN
fbem-22072	74	5	of	of	ADP
fbem-22072	74	6	cognitive	cognitive	ADJ
fbem-22072	74	7	capital	capital	NOUN
fbem-22072	74	8	makes	make	VERB
fbem-22072	74	9	it	it	PRON
fbem-22072	74	10	easier	easy	ADJ
fbem-22072	74	11	for	for	SCONJ
fbem-22072	74	12	consumers	consumer	NOUN
fbem-22072	74	13	to	to	PART
fbem-22072	74	14	emotionally	emotionally	ADV
fbem-22072	74	15	connect	connect	VERB
fbem-22072	74	16	with	with	ADP
fbem-22072	74	17	the	the	DET
fbem-22072	74	18	brand	brand	NOUN
fbem-22072	74	19	and	and	CCONJ
fbem-22072	74	20	feel	feel	VERB
fbem-22072	74	21	that	that	SCONJ
fbem-22072	74	22	the	the	DET
fbem-22072	74	23	brand	brand	NOUN
fbem-22072	74	24	's	's	PART
fbem-22072	74	25	philosophy	philosophy	NOUN
fbem-22072	74	26	fits	fit	VERB
fbem-22072	74	27	with	with	ADP
fbem-22072	74	28	their	their	PRON
fbem-22072	74	29	personal	personal	ADJ
fbem-22072	74	30	values	value	NOUN
fbem-22072	74	31	.	.	PUNCT
fbem-22072	75	1	this	this	DET
fbem-22072	75	2	empathy	empathy	NOUN
fbem-22072	75	3	enhances	enhance	VERB
fbem-22072	75	4	consumers	consumer	NOUN
fbem-22072	75	5	'	'	PART
fbem-22072	75	6	trust	trust	NOUN
fbem-22072	75	7	and	and	CCONJ
fbem-22072	75	8	loyalty	loyalty	NOUN
fbem-22072	75	9	to	to	ADP
fbem-22072	75	10	the	the	DET
fbem-22072	75	11	brand	brand	NOUN
fbem-22072	75	12	.	.	PUNCT
fbem-22072	76	1	therefore	therefore	ADV
fbem-22072	76	2	,	,	PUNCT
fbem-22072	76	3	hypothesis	hypothesis	NOUN
fbem-22072	76	4	3	3	NUM
fbem-22072	76	5	is	be	AUX
fbem-22072	76	6	proposed	propose	VERB
fbem-22072	76	7	that	that	SCONJ
fbem-22072	76	8	there	there	PRON
fbem-22072	76	9	is	be	VERB
fbem-22072	76	10	a	a	DET
fbem-22072	76	11	positive	positive	ADJ
fbem-22072	76	12	relationship	relationship	NOUN
fbem-22072	76	13	between	between	ADP
fbem-22072	76	14	audience	audience	NOUN
fbem-22072	76	15	engagement	engagement	NOUN
fbem-22072	76	16	and	and	CCONJ
fbem-22072	76	17	consumers	consumer	NOUN
fbem-22072	76	18	'	'	PART
fbem-22072	76	19	perceived	perceive	VERB
fbem-22072	76	20	brand	brand	PROPN
fbem-22072	76	21	trust	trust	PROPN
fbem-22072	76	22	.	.	PUNCT
fbem-22072	77	1	22	22	NUM
fbem-22072	77	2	3	3	NUM
fbem-22072	77	3	.	.	PUNCT
fbem-22072	77	4	hypothesis	hypothesis	NOUN
fbem-22072	77	5	framework	framework	NOUN
fbem-22072	77	6	figure	figure	NOUN
fbem-22072	77	7	2	2	NUM
fbem-22072	77	8	.	.	PUNCT
fbem-22072	77	9	hypothesis	hypothesis	NOUN
fbem-22072	77	10	framework	framework	NOUN
fbem-22072	77	11	4	4	NUM
fbem-22072	77	12	.	.	PUNCT
fbem-22072	77	13	methodology	methodology	NOUN
fbem-22072	77	14	4.1	4.1	NUM
fbem-22072	77	15	.	.	PUNCT
fbem-22072	78	1	research	research	NOUN
fbem-22072	78	2	philosophy	philosophy	NOUN
fbem-22072	78	3	positivism	positivism	NOUN
fbem-22072	78	4	is	be	AUX
fbem-22072	78	5	the	the	DET
fbem-22072	78	6	acquisition	acquisition	NOUN
fbem-22072	78	7	of	of	ADP
fbem-22072	78	8	knowledge	knowledge	NOUN
fbem-22072	78	9	based	base	VERB
fbem-22072	78	10	on	on	ADP
fbem-22072	78	11	observation	observation	NOUN
fbem-22072	78	12	and	and	CCONJ
fbem-22072	78	13	measurement	measurement	NOUN
fbem-22072	78	14	,	,	PUNCT
fbem-22072	78	15	emphasising	emphasise	VERB
fbem-22072	78	16	objectivity	objectivity	NOUN
fbem-22072	78	17	and	and	CCONJ
fbem-22072	78	18	verifiability	verifiability	NOUN
fbem-22072	78	19	(	(	PUNCT
fbem-22072	78	20	popper	popper	NOUN
fbem-22072	78	21	,	,	PUNCT
fbem-22072	78	22	2005	2005	NUM
fbem-22072	78	23	)	)	PUNCT
fbem-22072	78	24	.	.	PUNCT
fbem-22072	79	1	the	the	DET
fbem-22072	79	2	purpose	purpose	NOUN
fbem-22072	79	3	of	of	ADP
fbem-22072	79	4	this	this	DET
fbem-22072	79	5	study	study	NOUN
fbem-22072	79	6	was	be	AUX
fbem-22072	79	7	to	to	PART
fbem-22072	79	8	objectively	objectively	ADV
fbem-22072	79	9	assess	assess	VERB
fbem-22072	79	10	the	the	DET
fbem-22072	79	11	pervasive	pervasive	ADJ
fbem-22072	79	12	impact	impact	NOUN
fbem-22072	79	13	of	of	ADP
fbem-22072	79	14	influencer	influencer	NOUN
fbem-22072	79	15	marketing	marketing	NOUN
fbem-22072	79	16	factors	factor	NOUN
fbem-22072	79	17	on	on	ADP
fbem-22072	79	18	brand	brand	PROPN
fbem-22072	79	19	trust	trust	PROPN
fbem-22072	79	20	.	.	PUNCT
fbem-22072	80	1	this	this	DET
fbem-22072	80	2	quantitative	quantitative	ADJ
fbem-22072	80	3	phase	phase	NOUN
fbem-22072	80	4	of	of	ADP
fbem-22072	80	5	the	the	DET
fbem-22072	80	6	research	research	NOUN
fbem-22072	80	7	focuses	focus	VERB
fbem-22072	80	8	on	on	ADP
fbem-22072	80	9	providing	provide	VERB
fbem-22072	80	10	quantifiable	quantifiable	ADJ
fbem-22072	80	11	evidence	evidence	NOUN
fbem-22072	80	12	to	to	PART
fbem-22072	80	13	support	support	VERB
fbem-22072	80	14	theoretical	theoretical	ADJ
fbem-22072	80	15	hypotheses	hypothesis	NOUN
fbem-22072	80	16	.	.	PUNCT
fbem-22072	81	1	in	in	ADP
fbem-22072	81	2	contrast	contrast	NOUN
fbem-22072	81	3	,	,	PUNCT
fbem-22072	81	4	constructivism	constructivism	NOUN
fbem-22072	81	5	believes	believe	VERB
fbem-22072	81	6	that	that	SCONJ
fbem-22072	81	7	knowledge	knowledge	NOUN
fbem-22072	81	8	is	be	AUX
fbem-22072	81	9	constructed	construct	VERB
fbem-22072	81	10	through	through	ADP
fbem-22072	81	11	people	people	NOUN
fbem-22072	81	12	's	's	PART
fbem-22072	81	13	interactions	interaction	NOUN
fbem-22072	81	14	in	in	ADP
fbem-22072	81	15	a	a	DET
fbem-22072	81	16	particular	particular	ADJ
fbem-22072	81	17	social	social	ADJ
fbem-22072	81	18	and	and	CCONJ
fbem-22072	81	19	cultural	cultural	ADJ
fbem-22072	81	20	context	context	NOUN
fbem-22072	81	21	,	,	PUNCT
fbem-22072	81	22	emphasising	emphasise	VERB
fbem-22072	81	23	the	the	DET
fbem-22072	81	24	importance	importance	NOUN
fbem-22072	81	25	of	of	ADP
fbem-22072	81	26	individual	individual	ADJ
fbem-22072	81	27	experience	experience	NOUN
fbem-22072	81	28	and	and	CCONJ
fbem-22072	81	29	subjectivity	subjectivity	NOUN
fbem-22072	81	30	(	(	PUNCT
fbem-22072	81	31	berger	berger	PROPN
fbem-22072	81	32	&	&	CCONJ
fbem-22072	81	33	luckmann	luckmann	PROPN
fbem-22072	81	34	,	,	PUNCT
fbem-22072	81	35	2023	2023	NUM
fbem-22072	81	36	)	)	PUNCT
fbem-22072	81	37	.	.	PUNCT
fbem-22072	82	1	this	this	DET
fbem-22072	82	2	qualitative	qualitative	ADJ
fbem-22072	82	3	phase	phase	NOUN
fbem-22072	82	4	focuses	focus	VERB
fbem-22072	82	5	on	on	ADP
fbem-22072	82	6	gaining	gain	VERB
fbem-22072	82	7	a	a	DET
fbem-22072	82	8	deeper	deep	ADJ
fbem-22072	82	9	understanding	understanding	NOUN
fbem-22072	82	10	and	and	CCONJ
fbem-22072	82	11	interpretation	interpretation	NOUN
fbem-22072	82	12	of	of	ADP
fbem-22072	82	13	the	the	DET
fbem-22072	82	14	motivations	motivation	NOUN
fbem-22072	82	15	,	,	PUNCT
fbem-22072	82	16	attitudes	attitude	NOUN
fbem-22072	82	17	and	and	CCONJ
fbem-22072	82	18	feelings	feeling	NOUN
fbem-22072	82	19	behind	behind	ADP
fbem-22072	82	20	quantitative	quantitative	ADJ
fbem-22072	82	21	findings	finding	NOUN
fbem-22072	82	22	as	as	ADV
fbem-22072	82	23	well	well	ADV
fbem-22072	82	24	as	as	ADP
fbem-22072	82	25	exploring	explore	VERB
fbem-22072	82	26	how	how	SCONJ
fbem-22072	82	27	individual	individual	ADJ
fbem-22072	82	28	consumers	consumer	NOUN
fbem-22072	82	29	subjectively	subjectively	ADV
fbem-22072	82	30	perceive	perceive	VERB
fbem-22072	82	31	and	and	CCONJ
fbem-22072	82	32	interpret	interpret	VERB
fbem-22072	82	33	influencer	influencer	NOUN
fbem-22072	82	34	marketing	marketing	NOUN
fbem-22072	82	35	and	and	CCONJ
fbem-22072	82	36	brand	brand	NOUN
fbem-22072	82	37	trust	trust	PROPN
fbem-22072	82	38	.	.	PUNCT
fbem-22072	83	1	in	in	ADP
fbem-22072	83	2	this	this	DET
fbem-22072	83	3	case	case	NOUN
fbem-22072	83	4	,	,	PUNCT
fbem-22072	83	5	the	the	DET
fbem-22072	83	6	main	main	ADJ
fbem-22072	83	7	study	study	NOUN
fbem-22072	83	8	focuses	focus	VERB
fbem-22072	83	9	on	on	ADP
fbem-22072	83	10	whether	whether	SCONJ
fbem-22072	83	11	there	there	PRON
fbem-22072	83	12	are	be	VERB
fbem-22072	83	13	influences	influence	NOUN
fbem-22072	83	14	on	on	ADP
fbem-22072	83	15	consumers	consumer	NOUN
fbem-22072	83	16	'	'	PART
fbem-22072	83	17	perceived	perceive	VERB
fbem-22072	83	18	brand	brand	PROPN
fbem-22072	83	19	trust	trust	NOUN
fbem-22072	83	20	in	in	ADP
fbem-22072	83	21	the	the	DET
fbem-22072	83	22	chinese	chinese	ADJ
fbem-22072	83	23	contextual	contextual	ADJ
fbem-22072	83	24	culture	culture	NOUN
fbem-22072	83	25	.	.	PUNCT
fbem-22072	84	1	by	by	ADP
fbem-22072	84	2	combining	combine	VERB
fbem-22072	84	3	positivist	positivist	NOUN
fbem-22072	84	4	and	and	CCONJ
fbem-22072	84	5	constructivist	constructivist	ADJ
fbem-22072	84	6	approaches	approach	NOUN
fbem-22072	84	7	,	,	PUNCT
fbem-22072	84	8	the	the	DET
fbem-22072	84	9	study	study	NOUN
fbem-22072	84	10	can	can	AUX
fbem-22072	84	11	comprehensively	comprehensively	ADV
fbem-22072	84	12	analyse	analyse	VERB
fbem-22072	84	13	consumers	consumer	NOUN
fbem-22072	84	14	'	'	PART
fbem-22072	84	15	perceptions	perception	NOUN
fbem-22072	84	16	and	and	CCONJ
fbem-22072	84	17	feelings	feeling	NOUN
fbem-22072	84	18	of	of	ADP
fbem-22072	84	19	brand	brand	NOUN
fbem-22072	84	20	trust	trust	NOUN
fbem-22072	84	21	from	from	ADP
fbem-22072	84	22	both	both	DET
fbem-22072	84	23	objectivity	objectivity	NOUN
fbem-22072	84	24	and	and	CCONJ
fbem-22072	84	25	subjectivity	subjectivity	NOUN
fbem-22072	84	26	perspectives	perspective	NOUN
fbem-22072	84	27	.	.	PUNCT
fbem-22072	85	1	4.2	4.2	NUM
fbem-22072	85	2	.	.	PUNCT
fbem-22072	86	1	research	research	NOUN
fbem-22072	86	2	approach	approach	NOUN
fbem-22072	86	3	the	the	DET
fbem-22072	86	4	research	research	NOUN
fbem-22072	86	5	method	method	NOUN
fbem-22072	86	6	chosen	choose	VERB
fbem-22072	86	7	for	for	ADP
fbem-22072	86	8	this	this	DET
fbem-22072	86	9	marketing	marketing	NOUN
fbem-22072	86	10	proposal	proposal	NOUN
fbem-22072	86	11	is	be	AUX
fbem-22072	86	12	explanatory	explanatory	ADJ
fbem-22072	86	13	sequential	sequential	ADJ
fbem-22072	86	14	design	design	NOUN
fbem-22072	86	15	,	,	PUNCT
fbem-22072	86	16	which	which	PRON
fbem-22072	86	17	,	,	PUNCT
fbem-22072	86	18	in	in	ADP
fbem-22072	86	19	contrast	contrast	NOUN
fbem-22072	86	20	to	to	ADP
fbem-22072	86	21	convergent	convergent	NOUN
fbem-22072	86	22	parallel	parallel	ADJ
fbem-22072	86	23	design	design	NOUN
fbem-22072	86	24	,	,	PUNCT
fbem-22072	86	25	allows	allow	VERB
fbem-22072	86	26	the	the	DET
fbem-22072	86	27	researcher	researcher	NOUN
fbem-22072	86	28	to	to	PART
fbem-22072	86	29	go	go	VERB
fbem-22072	86	30	deeper	deeply	ADV
fbem-22072	86	31	in	in	ADP
fbem-22072	86	32	response	response	NOUN
fbem-22072	86	33	to	to	ADP
fbem-22072	86	34	the	the	DET
fbem-22072	86	35	initial	initial	ADJ
fbem-22072	86	36	findings	finding	NOUN
fbem-22072	86	37	through	through	ADP
fbem-22072	86	38	qualitative	qualitative	ADJ
fbem-22072	86	39	research	research	NOUN
fbem-22072	86	40	conducted	conduct	VERB
fbem-22072	86	41	after	after	ADP
fbem-22072	86	42	quantitative	quantitative	ADJ
fbem-22072	86	43	research	research	NOUN
fbem-22072	86	44	,	,	PUNCT
fbem-22072	86	45	and	and	CCONJ
fbem-22072	86	46	is	be	AUX
fbem-22072	86	47	particularly	particularly	ADV
fbem-22072	86	48	suitable	suitable	ADJ
fbem-22072	86	49	for	for	ADP
fbem-22072	86	50	exploring	explore	VERB
fbem-22072	86	51	the	the	DET
fbem-22072	86	52	zhejiang	zhejiang	PROPN
fbem-22072	86	53	province	province	PROPN
fbem-22072	86	54	electronics	electronic	NOUN
fbem-22072	86	55	market	market	NOUN
fbem-22072	86	56	's	's	PART
fbem-22072	86	57	specific	specific	ADJ
fbem-22072	86	58	cultural	cultural	ADJ
fbem-22072	86	59	and	and	CCONJ
fbem-22072	86	60	economic	economic	ADJ
fbem-22072	86	61	factors	factor	NOUN
fbem-22072	86	62	on	on	ADP
fbem-22072	86	63	brand	brand	NOUN
fbem-22072	86	64	trust	trust	PROPN
fbem-22072	86	65	(	(	PUNCT
fbem-22072	86	66	creswell	creswell	PROPN
fbem-22072	86	67	,	,	PUNCT
fbem-22072	86	68	2014	2014	NUM
fbem-22072	86	69	)	)	PUNCT
fbem-22072	86	70	.	.	PUNCT
fbem-22072	87	1	secondly	secondly	ADV
fbem-22072	87	2	,	,	PUNCT
fbem-22072	87	3	in	in	ADP
fbem-22072	87	4	contrast	contrast	NOUN
fbem-22072	87	5	to	to	ADP
fbem-22072	87	6	exploratory	exploratory	ADJ
fbem-22072	87	7	sequential	sequential	ADJ
fbem-22072	87	8	design	design	NOUN
fbem-22072	87	9	,	,	PUNCT
fbem-22072	87	10	explanatory	explanatory	ADJ
fbem-22072	87	11	sequential	sequential	ADJ
fbem-22072	87	12	design	design	NOUN
fbem-22072	87	13	begins	begin	VERB
fbem-22072	87	14	with	with	ADP
fbem-22072	87	15	quantitative	quantitative	ADJ
fbem-22072	87	16	analyses	analysis	NOUN
fbem-22072	87	17	to	to	PART
fbem-22072	87	18	provide	provide	VERB
fbem-22072	87	19	direction	direction	NOUN
fbem-22072	87	20	for	for	ADP
fbem-22072	87	21	qualitative	qualitative	ADJ
fbem-22072	87	22	research	research	NOUN
fbem-22072	87	23	(	(	PUNCT
fbem-22072	87	24	creswell	creswell	PROPN
fbem-22072	87	25	,	,	PUNCT
fbem-22072	87	26	2014	2014	NUM
fbem-22072	87	27	)	)	PUNCT
fbem-22072	87	28	.	.	PUNCT
fbem-22072	88	1	this	this	DET
fbem-22072	88	2	sequence	sequence	NOUN
fbem-22072	88	3	is	be	AUX
fbem-22072	88	4	appropriate	appropriate	ADJ
fbem-22072	88	5	for	for	ADP
fbem-22072	88	6	first	first	ADV
fbem-22072	88	7	identifying	identify	VERB
fbem-22072	88	8	generalised	generalised	ADJ
fbem-22072	88	9	trends	trend	NOUN
fbem-22072	88	10	and	and	CCONJ
fbem-22072	88	11	then	then	ADV
fbem-22072	88	12	delving	delve	VERB
fbem-22072	88	13	into	into	ADP
fbem-22072	88	14	and	and	CCONJ
fbem-22072	88	15	explaining	explain	VERB
fbem-22072	88	16	the	the	DET
fbem-22072	88	17	reasons	reason	NOUN
fbem-22072	88	18	behind	behind	ADP
fbem-22072	88	19	these	these	DET
fbem-22072	88	20	trends	trend	NOUN
fbem-22072	88	21	,	,	PUNCT
fbem-22072	88	22	especially	especially	ADV
fbem-22072	88	23	when	when	SCONJ
fbem-22072	88	24	they	they	PRON
fbem-22072	88	25	are	be	AUX
fbem-22072	88	26	related	relate	VERB
fbem-22072	88	27	to	to	ADP
fbem-22072	88	28	geographical	geographical	ADJ
fbem-22072	88	29	and	and	CCONJ
fbem-22072	88	30	industry	industry	NOUN
fbem-22072	88	31	-	-	PUNCT
fbem-22072	88	32	specific	specific	ADJ
fbem-22072	88	33	factors	factor	NOUN
fbem-22072	88	34	.	.	PUNCT
fbem-22072	89	1	compared	compare	VERB
fbem-22072	89	2	to	to	ADP
fbem-22072	89	3	embedded	embed	VERB
fbem-22072	89	4	design	design	NOUN
fbem-22072	89	5	,	,	PUNCT
fbem-22072	89	6	explanatory	explanatory	ADJ
fbem-22072	89	7	sequential	sequential	ADJ
fbem-22072	89	8	design	design	NOUN
fbem-22072	89	9	places	place	VERB
fbem-22072	89	10	more	more	ADJ
fbem-22072	89	11	emphasis	emphasis	NOUN
fbem-22072	89	12	on	on	ADP
fbem-22072	89	13	the	the	DET
fbem-22072	89	14	interpretation	interpretation	NOUN
fbem-22072	89	15	and	and	CCONJ
fbem-22072	89	16	deepening	deepening	NOUN
fbem-22072	89	17	of	of	ADP
fbem-22072	89	18	quantitative	quantitative	ADJ
fbem-22072	89	19	findings	finding	NOUN
fbem-22072	89	20	from	from	ADP
fbem-22072	89	21	qualitative	qualitative	ADJ
fbem-22072	89	22	data	datum	NOUN
fbem-22072	89	23	,	,	PUNCT
fbem-22072	89	24	which	which	PRON
fbem-22072	89	25	helps	help	VERB
fbem-22072	89	26	to	to	PART
fbem-22072	89	27	provide	provide	VERB
fbem-22072	89	28	more	more	ADJ
fbem-22072	89	29	in	in	ADP
fbem-22072	89	30	-	-	PUNCT
fbem-22072	89	31	depth	depth	NOUN
fbem-22072	89	32	and	and	CCONJ
fbem-22072	89	33	nuanced	nuanced	ADJ
fbem-22072	89	34	insights	insight	NOUN
fbem-22072	89	35	into	into	ADP
fbem-22072	89	36	the	the	DET
fbem-22072	89	37	electronics	electronics	NOUN
fbem-22072	89	38	market	market	NOUN
fbem-22072	89	39	in	in	ADP
fbem-22072	89	40	zhejiang	zhejiang	PROPN
fbem-22072	89	41	province	province	PROPN
fbem-22072	89	42	(	(	PUNCT
fbem-22072	89	43	creswell	creswell	PROPN
fbem-22072	89	44	,	,	PUNCT
fbem-22072	89	45	2014	2014	NUM
fbem-22072	89	46	)	)	PUNCT
fbem-22072	89	47	.	.	PUNCT
fbem-22072	90	1	however	however	ADV
fbem-22072	90	2	,	,	PUNCT
fbem-22072	90	3	it	it	PRON
fbem-22072	90	4	also	also	ADV
fbem-22072	90	5	has	have	VERB
fbem-22072	90	6	limitations	limitation	NOUN
fbem-22072	90	7	in	in	ADP
fbem-22072	90	8	that	that	DET
fbem-22072	90	9	interpretive	interpretive	ADJ
fbem-22072	90	10	sequential	sequential	ADJ
fbem-22072	90	11	design	design	NOUN
fbem-22072	90	12	requires	require	VERB
fbem-22072	90	13	a	a	DET
fbem-22072	90	14	phased	phased	ADJ
fbem-22072	90	15	approach	approach	NOUN
fbem-22072	90	16	to	to	ADP
fbem-22072	90	17	research	research	NOUN
fbem-22072	90	18	,	,	PUNCT
fbem-22072	90	19	which	which	PRON
fbem-22072	90	20	can	can	AUX
fbem-22072	90	21	lead	lead	VERB
fbem-22072	90	22	to	to	ADP
fbem-22072	90	23	longer	long	ADJ
fbem-22072	90	24	research	research	NOUN
fbem-22072	90	25	cycles	cycle	NOUN
fbem-22072	90	26	and	and	CCONJ
fbem-22072	90	27	higher	high	ADJ
fbem-22072	90	28	resource	resource	NOUN
fbem-22072	90	29	requirements	requirement	NOUN
fbem-22072	90	30	than	than	ADP
fbem-22072	90	31	other	other	ADJ
fbem-22072	90	32	designs	design	NOUN
fbem-22072	90	33	,	,	PUNCT
fbem-22072	90	34	such	such	ADJ
fbem-22072	90	35	as	as	ADP
fbem-22072	90	36	parallel	parallel	ADJ
fbem-22072	90	37	convergent	convergent	NOUN
fbem-22072	90	38	designs	design	NOUN
fbem-22072	90	39	.	.	PUNCT
fbem-22072	91	1	4.3	4.3	NUM
fbem-22072	91	2	.	.	NOUN
fbem-22072	91	3	time	time	PROPN
fbem-22072	91	4	horizon	horizon	PROPN
fbem-22072	91	5	the	the	DET
fbem-22072	91	6	time	time	NOUN
fbem-22072	91	7	horizon	horizon	PROPN
fbem-22072	91	8	will	will	AUX
fbem-22072	91	9	briefly	briefly	ADV
fbem-22072	91	10	identify	identify	VERB
fbem-22072	91	11	the	the	DET
fbem-22072	91	12	period	period	NOUN
fbem-22072	91	13	in	in	ADP
fbem-22072	91	14	which	which	PRON
fbem-22072	91	15	the	the	DET
fbem-22072	91	16	study	study	NOUN
fbem-22072	91	17	took	take	VERB
fbem-22072	91	18	place	place	NOUN
fbem-22072	91	19	(	(	PUNCT
fbem-22072	91	20	melnikovas	melnikovas	NOUN
fbem-22072	91	21	,	,	PUNCT
fbem-22072	91	22	2018	2018	NUM
fbem-22072	91	23	)	)	PUNCT
fbem-22072	91	24	.	.	PUNCT
fbem-22072	92	1	this	this	DET
fbem-22072	92	2	study	study	NOUN
fbem-22072	92	3	examines	examine	VERB
fbem-22072	92	4	the	the	DET
fbem-22072	92	5	challenges	challenge	NOUN
fbem-22072	92	6	of	of	ADP
fbem-22072	92	7	influencer	influencer	NOUN
fbem-22072	92	8	marketing	marketing	NOUN
fbem-22072	92	9	on	on	ADP
fbem-22072	92	10	consumerperceived	consumerperceive	VERB
fbem-22072	92	11	brands	brand	NOUN
fbem-22072	92	12	and	and	CCONJ
fbem-22072	92	13	needs	need	VERB
fbem-22072	92	14	to	to	PART
fbem-22072	92	15	determine	determine	VERB
fbem-22072	92	16	whether	whether	SCONJ
fbem-22072	92	17	influencer	influencer	NOUN
fbem-22072	92	18	credibility	credibility	NOUN
fbem-22072	92	19	,	,	PUNCT
fbem-22072	92	20	influencer	influencer	NOUN
fbem-22072	92	21	-	-	PUNCT
fbem-22072	92	22	brand	brand	NOUN
fbem-22072	92	23	fit	fit	ADJ
fbem-22072	92	24	and	and	CCONJ
fbem-22072	92	25	audience	audience	NOUN
fbem-22072	92	26	engagement	engagement	NOUN
fbem-22072	92	27	are	be	AUX
fbem-22072	92	28	associated	associate	VERB
fbem-22072	92	29	with	with	ADP
fbem-22072	92	30	consumer	consumer	NOUN
fbem-22072	92	31	-	-	PUNCT
fbem-22072	92	32	perceived	perceive	VERB
fbem-22072	92	33	brands	brand	NOUN
fbem-22072	92	34	in	in	ADP
fbem-22072	92	35	the	the	DET
fbem-22072	92	36	chinese	chinese	ADJ
fbem-22072	92	37	electronics	electronic	NOUN
fbem-22072	92	38	market	market	NOUN
fbem-22072	92	39	.	.	PUNCT
fbem-22072	93	1	in	in	ADP
fbem-22072	93	2	addition	addition	NOUN
fbem-22072	93	3	,	,	PUNCT
fbem-22072	93	4	a	a	DET
fbem-22072	93	5	cross	cross	ADJ
fbem-22072	93	6	-	-	ADJ
fbem-22072	93	7	sectional	sectional	ADJ
fbem-22072	93	8	design	design	NOUN
fbem-22072	93	9	is	be	AUX
fbem-22072	93	10	preferred	prefer	VERB
fbem-22072	93	11	for	for	ADP
fbem-22072	93	12	this	this	DET
fbem-22072	93	13	study	study	NOUN
fbem-22072	93	14	.	.	PUNCT
fbem-22072	94	1	however	however	ADV
fbem-22072	94	2	,	,	PUNCT
fbem-22072	94	3	this	this	DET
fbem-22072	94	4	cross	cross	ADJ
fbem-22072	94	5	-	-	ADJ
fbem-22072	94	6	sectional	sectional	ADJ
fbem-22072	94	7	design	design	NOUN
fbem-22072	94	8	only	only	ADV
fbem-22072	94	9	allows	allow	VERB
fbem-22072	94	10	researchers	researcher	NOUN
fbem-22072	94	11	to	to	PART
fbem-22072	94	12	record	record	VERB
fbem-22072	94	13	evidence	evidence	NOUN
fbem-22072	94	14	without	without	ADP
fbem-22072	94	15	intervening	intervene	VERB
fbem-22072	94	16	in	in	ADP
fbem-22072	94	17	the	the	DET
fbem-22072	94	18	testing	testing	NOUN
fbem-22072	94	19	environment	environment	NOUN
fbem-22072	94	20	and	and	CCONJ
fbem-22072	94	21	helps	help	VERB
fbem-22072	94	22	to	to	PART
fbem-22072	94	23	compare	compare	VERB
fbem-22072	94	24	multiple	multiple	ADJ
fbem-22072	94	25	variables	variable	NOUN
fbem-22072	94	26	simultaneously	simultaneously	ADV
fbem-22072	94	27	.	.	PUNCT
fbem-22072	95	1	however	however	ADV
fbem-22072	95	2	,	,	PUNCT
fbem-22072	95	3	the	the	DET
fbem-22072	95	4	researchers	researcher	NOUN
fbem-22072	95	5	were	be	AUX
fbem-22072	95	6	unable	unable	ADJ
fbem-22072	95	7	to	to	PART
fbem-22072	95	8	understand	understand	VERB
fbem-22072	95	9	the	the	DET
fbem-22072	95	10	actual	actual	ADJ
fbem-22072	95	11	conditions	condition	NOUN
fbem-22072	95	12	of	of	ADP
fbem-22072	95	13	the	the	DET
fbem-22072	95	14	study	study	NOUN
fbem-22072	95	15	participants	participant	NOUN
fbem-22072	95	16	before	before	ADP
fbem-22072	95	17	and	and	CCONJ
fbem-22072	95	18	after	after	ADP
fbem-22072	95	19	the	the	DET
fbem-22072	95	20	study	study	NOUN
fbem-22072	95	21	.	.	PUNCT
fbem-22072	96	1	4.4	4.4	NUM
fbem-22072	96	2	.	.	PUNCT
fbem-22072	97	1	research	research	NOUN
fbem-22072	97	2	design	design	PROPN
fbem-22072	97	3	4.4.1	4.4.1	NUM
fbem-22072	97	4	.	.	PUNCT
fbem-22072	98	1	quantitative	quantitative	ADJ
fbem-22072	98	2	study	study	NOUN
fbem-22072	98	3	(	(	PUNCT
fbem-22072	98	4	1	1	X
fbem-22072	98	5	)	)	PUNCT
fbem-22072	98	6	research	research	NOUN
fbem-22072	98	7	hypothesis	hypothesis	NOUN
fbem-22072	98	8	hypothesis	hypothesis	NOUN
fbem-22072	98	9	1	1	NUM
fbem-22072	98	10	:	:	PUNCT
fbem-22072	98	11	there	there	PRON
fbem-22072	98	12	is	be	VERB
fbem-22072	98	13	a	a	DET
fbem-22072	98	14	positive	positive	ADJ
fbem-22072	98	15	relationship	relationship	NOUN
fbem-22072	98	16	between	between	ADP
fbem-22072	98	17	influencer	influencer	NOUN
fbem-22072	98	18	credibility	credibility	NOUN
fbem-22072	98	19	and	and	CCONJ
fbem-22072	98	20	consumer	consumer	NOUN
fbem-22072	98	21	perceived	perceive	VERB
fbem-22072	98	22	brand	brand	PROPN
fbem-22072	98	23	trust	trust	PROPN
fbem-22072	98	24	.	.	PUNCT
fbem-22072	99	1	hypothesis	hypothesis	NOUN
fbem-22072	99	2	2	2	NUM
fbem-22072	99	3	:	:	PUNCT
fbem-22072	99	4	there	there	PRON
fbem-22072	99	5	is	be	VERB
fbem-22072	99	6	a	a	DET
fbem-22072	99	7	positive	positive	ADJ
fbem-22072	99	8	relationship	relationship	NOUN
fbem-22072	99	9	between	between	ADP
fbem-22072	99	10	influencer	influencer	NOUN
fbem-22072	99	11	-	-	PUNCT
fbem-22072	99	12	brand	brand	NOUN
fbem-22072	99	13	fit	fit	ADJ
fbem-22072	99	14	and	and	CCONJ
fbem-22072	99	15	consumer	consumer	NOUN
fbem-22072	99	16	-	-	PUNCT
fbem-22072	99	17	perceived	perceive	VERB
fbem-22072	99	18	brand	brand	NOUN
fbem-22072	99	19	trust	trust	PROPN
fbem-22072	99	20	.	.	PUNCT
fbem-22072	100	1	hypothesis	hypothesis	NOUN
fbem-22072	100	2	3	3	NUM
fbem-22072	100	3	:	:	PUNCT
fbem-22072	100	4	there	there	PRON
fbem-22072	100	5	is	be	VERB
fbem-22072	100	6	a	a	DET
fbem-22072	100	7	positive	positive	ADJ
fbem-22072	100	8	relationship	relationship	NOUN
fbem-22072	100	9	between	between	ADP
fbem-22072	100	10	audience	audience	NOUN
fbem-22072	100	11	engagement	engagement	NOUN
fbem-22072	100	12	and	and	CCONJ
fbem-22072	100	13	consumer	consumer	NOUN
fbem-22072	100	14	-	-	PUNCT
fbem-22072	100	15	perceived	perceive	VERB
fbem-22072	100	16	brand	brand	NOUN
fbem-22072	100	17	trust	trust	PROPN
fbem-22072	100	18	.	.	PUNCT
fbem-22072	101	1	(	(	PUNCT
fbem-22072	101	2	2	2	X
fbem-22072	101	3	)	)	PUNCT
fbem-22072	101	4	sampling	sample	VERB
fbem-22072	101	5	this	this	DET
fbem-22072	101	6	study	study	NOUN
fbem-22072	101	7	defines	define	VERB
fbem-22072	101	8	the	the	DET
fbem-22072	101	9	stratified	stratified	ADJ
fbem-22072	101	10	random	random	ADJ
fbem-22072	101	11	sampling	sampling	NOUN
fbem-22072	101	12	technique	technique	NOUN
fbem-22072	101	13	,	,	PUNCT
fbem-22072	101	14	which	which	PRON
fbem-22072	101	15	reduces	reduce	VERB
fbem-22072	101	16	sample	sample	NOUN
fbem-22072	101	17	selection	selection	NOUN
fbem-22072	101	18	bias	bias	NOUN
fbem-22072	101	19	and	and	CCONJ
fbem-22072	101	20	improves	improve	VERB
fbem-22072	101	21	estimation	estimation	NOUN
fbem-22072	101	22	accuracy	accuracy	NOUN
fbem-22072	101	23	compared	compare	VERB
fbem-22072	101	24	to	to	ADP
fbem-22072	101	25	simple	simple	ADJ
fbem-22072	101	26	random	random	ADJ
fbem-22072	101	27	sampling	sampling	NOUN
fbem-22072	101	28	because	because	SCONJ
fbem-22072	101	29	it	it	PRON
fbem-22072	101	30	takes	take	VERB
fbem-22072	101	31	into	into	ADP
fbem-22072	101	32	account	account	NOUN
fbem-22072	101	33	heterogeneity	heterogeneity	NOUN
fbem-22072	101	34	within	within	ADP
fbem-22072	101	35	the	the	DET
fbem-22072	101	36	population	population	NOUN
fbem-22072	101	37	(	(	PUNCT
fbem-22072	101	38	lohr	lohr	PROPN
fbem-22072	101	39	,	,	PUNCT
fbem-22072	101	40	2021	2021	NUM
fbem-22072	101	41	)	)	PUNCT
fbem-22072	101	42	.	.	PUNCT
fbem-22072	102	1	compared	compare	VERB
fbem-22072	102	2	to	to	ADP
fbem-22072	102	3	other	other	ADJ
fbem-22072	102	4	sampling	sampling	NOUN
fbem-22072	102	5	methods	method	NOUN
fbem-22072	102	6	,	,	PUNCT
fbem-22072	102	7	the	the	DET
fbem-22072	102	8	study	study	NOUN
fbem-22072	102	9	chose	choose	VERB
fbem-22072	102	10	to	to	PART
fbem-22072	102	11	sample	sample	VERB
fbem-22072	102	12	from	from	ADP
fbem-22072	102	13	a	a	DET
fbem-22072	102	14	wider	wide	ADJ
fbem-22072	102	15	range	range	NOUN
fbem-22072	102	16	of	of	ADP
fbem-22072	102	17	the	the	DET
fbem-22072	102	18	population	population	NOUN
fbem-22072	102	19	,	,	PUNCT
fbem-22072	102	20	including	include	VERB
fbem-22072	102	21	different	different	ADJ
fbem-22072	102	22	cities	city	NOUN
fbem-22072	102	23	,	,	PUNCT
fbem-22072	102	24	age	age	NOUN
fbem-22072	102	25	stages	stage	NOUN
fbem-22072	102	26	,	,	PUNCT
fbem-22072	102	27	and	and	CCONJ
fbem-22072	102	28	genders	gender	NOUN
fbem-22072	102	29	within	within	ADP
fbem-22072	102	30	zhejiang	zhejiang	PROPN
fbem-22072	102	31	province	province	PROPN
fbem-22072	102	32	.	.	PUNCT
fbem-22072	103	1	the	the	DET
fbem-22072	103	2	researcher	researcher	NOUN
fbem-22072	103	3	could	could	AUX
fbem-22072	103	4	evaluate	evaluate	VERB
fbem-22072	103	5	different	different	ADJ
fbem-22072	103	6	ranges	range	NOUN
fbem-22072	103	7	of	of	ADP
fbem-22072	103	8	population	population	NOUN
fbem-22072	103	9	samples	sample	NOUN
fbem-22072	103	10	to	to	PART
fbem-22072	103	11	make	make	VERB
fbem-22072	103	12	the	the	DET
fbem-22072	103	13	conclusions	conclusion	NOUN
fbem-22072	103	14	of	of	ADP
fbem-22072	103	15	the	the	DET
fbem-22072	103	16	study	study	NOUN
fbem-22072	103	17	more	more	ADV
fbem-22072	103	18	accurate	accurate	ADJ
fbem-22072	103	19	.	.	PUNCT
fbem-22072	104	1	in	in	ADP
fbem-22072	104	2	recruiting	recruit	VERB
fbem-22072	104	3	participants	participant	NOUN
fbem-22072	104	4	,	,	PUNCT
fbem-22072	104	5	social	social	ADJ
fbem-22072	104	6	media	medium	NOUN
fbem-22072	104	7	can	can	AUX
fbem-22072	104	8	be	be	AUX
fbem-22072	104	9	used	use	VERB
fbem-22072	104	10	to	to	PART
fbem-22072	104	11	post	post	VERB
fbem-22072	104	12	survey	survey	NOUN
fbem-22072	104	13	invitations	invitation	NOUN
fbem-22072	104	14	for	for	ADP
fbem-22072	104	15	younger	young	ADJ
fbem-22072	104	16	consumers	consumer	NOUN
fbem-22072	104	17	,	,	PUNCT
fbem-22072	104	18	while	while	SCONJ
fbem-22072	104	19	older	old	ADJ
fbem-22072	104	20	people	people	NOUN
fbem-22072	104	21	who	who	PRON
fbem-22072	104	22	do	do	AUX
fbem-22072	104	23	not	not	PART
fbem-22072	104	24	use	use	VERB
fbem-22072	104	25	social	social	ADJ
fbem-22072	104	26	media	medium	NOUN
fbem-22072	104	27	often	often	ADV
fbem-22072	104	28	need	need	VERB
fbem-22072	104	29	to	to	PART
fbem-22072	104	30	be	be	AUX
fbem-22072	104	31	invited	invite	VERB
fbem-22072	104	32	by	by	ADP
fbem-22072	104	33	distributing	distribute	VERB
fbem-22072	104	34	questionnaires	questionnaire	NOUN
fbem-22072	104	35	in	in	ADP
fbem-22072	104	36	offline	offline	ADJ
fbem-22072	104	37	nursing	nursing	NOUN
fbem-22072	104	38	homes	home	NOUN
fbem-22072	104	39	.	.	PUNCT
fbem-22072	105	1	krejcie	krejcie	PROPN
fbem-22072	105	2	&	&	CCONJ
fbem-22072	105	3	morgan	morgan	PROPN
fbem-22072	105	4	's	's	PART
fbem-22072	105	5	research	research	NOUN
fbem-22072	105	6	suggests	suggest	VERB
fbem-22072	105	7	that	that	SCONJ
fbem-22072	105	8	the	the	DET
fbem-22072	105	9	sample	sample	NOUN
fbem-22072	105	10	size	size	NOUN
fbem-22072	105	11	should	should	AUX
fbem-22072	105	12	range	range	VERB
fbem-22072	105	13	from	from	ADP
fbem-22072	105	14	300500	300500	NUM
fbem-22072	105	15	(	(	PUNCT
fbem-22072	105	16	krejcie	krejcie	PROPN
fbem-22072	105	17	&	&	CCONJ
fbem-22072	105	18	morgan	morgan	PROPN
fbem-22072	105	19	,	,	PUNCT
fbem-22072	105	20	1970	1970	NUM
fbem-22072	105	21	)	)	PUNCT
fbem-22072	105	22	.	.	PUNCT
fbem-22072	106	1	(	(	PUNCT
fbem-22072	106	2	3	3	X
fbem-22072	106	3	)	)	PUNCT
fbem-22072	106	4	research	research	NOUN
fbem-22072	106	5	tool	tool	NOUN
fbem-22072	106	6	in	in	ADP
fbem-22072	106	7	quantitative	quantitative	ADJ
fbem-22072	106	8	studies	study	NOUN
fbem-22072	106	9	,	,	PUNCT
fbem-22072	106	10	the	the	DET
fbem-22072	106	11	likert	likert	ADJ
fbem-22072	106	12	scale	scale	NOUN
fbem-22072	106	13	,	,	PUNCT
fbem-22072	106	14	named	name	VERB
fbem-22072	106	15	by	by	ADP
fbem-22072	106	16	rensis	rensis	NOUN
fbem-22072	106	17	likert	likert	NOUN
fbem-22072	106	18	,	,	PUNCT
fbem-22072	106	19	is	be	AUX
fbem-22072	106	20	a	a	DET
fbem-22072	106	21	commonly	commonly	ADV
fbem-22072	106	22	used	use	VERB
fbem-22072	106	23	survey	survey	NOUN
fbem-22072	106	24	measurement	measurement	NOUN
fbem-22072	106	25	tool	tool	NOUN
fbem-22072	106	26	to	to	PART
fbem-22072	106	27	assess	assess	VERB
fbem-22072	106	28	file:///c:/users	file:///c:/user	NOUN
fbem-22072	106	29	/	/	SYM
fbem-22072	106	30	gang	gang	NOUN
fbem-22072	106	31	/	/	SYM
fbem-22072	106	32	desktop	desktop	NOUN
fbem-22072	106	33	/	/	SYM
fbem-22072	106	34	文章排版格式模板2024.3.15/4.4.1.1	文章排版格式模板2024.3.15/4.4.1.1	NOUN
fbem-22072	106	35	file:///c:/users	file:///c:/user	NOUN
fbem-22072	106	36	/	/	SYM
fbem-22072	106	37	gang	gang	NOUN
fbem-22072	106	38	/	/	SYM
fbem-22072	106	39	desktop	desktop	NOUN
fbem-22072	106	40	/	/	SYM
fbem-22072	106	41	文章排版格式模板2024.3.15/4.4.1.2	文章排版格式模板2024.3.15/4.4.1.2	NOUN
fbem-22072	106	42	file:///c:/users	file:///c:/user	NOUN
fbem-22072	106	43	/	/	SYM
fbem-22072	106	44	gang	gang	NOUN
fbem-22072	106	45	/	/	SYM
fbem-22072	106	46	desktop	desktop	NOUN
fbem-22072	106	47	/	/	SYM
fbem-22072	106	48	文章排版格式模板2024.3.15/4.4.1.3	文章排版格式模板2024.3.15/4.4.1.3	PROPN
fbem-22072	106	49	23	23	NUM
fbem-22072	106	50	the	the	DET
fbem-22072	106	51	extent	extent	NOUN
fbem-22072	106	52	to	to	PART
fbem-22072	106	53	which	which	PRON
fbem-22072	106	54	a	a	DET
fbem-22072	106	55	respondent	respondent	NOUN
fbem-22072	106	56	holds	hold	VERB
fbem-22072	106	57	a	a	DET
fbem-22072	106	58	certain	certain	ADJ
fbem-22072	106	59	opinion	opinion	NOUN
fbem-22072	106	60	(	(	PUNCT
fbem-22072	106	61	appendix	appendix	NOUN
fbem-22072	106	62	1	1	NUM
fbem-22072	106	63	)	)	PUNCT
fbem-22072	106	64	.	.	PUNCT
fbem-22072	107	1	the	the	DET
fbem-22072	107	2	likert	likert	ADJ
fbem-22072	107	3	scale	scale	NOUN
fbem-22072	107	4	in	in	ADP
fbem-22072	107	5	this	this	DET
fbem-22072	107	6	study	study	NOUN
fbem-22072	107	7	is	be	AUX
fbem-22072	107	8	divided	divide	VERB
fbem-22072	107	9	into	into	ADP
fbem-22072	107	10	five	five	NUM
fbem-22072	107	11	levels	level	NOUN
fbem-22072	107	12	,	,	PUNCT
fbem-22072	107	13	ranging	range	VERB
fbem-22072	107	14	from	from	ADP
fbem-22072	107	15	"	"	PUNCT
fbem-22072	107	16	strongly	strongly	ADV
fbem-22072	107	17	agree	agree	VERB
fbem-22072	107	18	"	"	PUNCT
fbem-22072	107	19	to	to	PART
fbem-22072	107	20	"	"	PUNCT
fbem-22072	107	21	strongly	strongly	ADV
fbem-22072	107	22	disagree	disagree	VERB
fbem-22072	107	23	"	"	PUNCT
fbem-22072	107	24	.	.	PUNCT
fbem-22072	108	1	firstly	firstly	ADV
fbem-22072	108	2	,	,	PUNCT
fbem-22072	108	3	the	the	DET
fbem-22072	108	4	influencer	influencer	NOUN
fbem-22072	108	5	credibility	credibility	NOUN
fbem-22072	108	6	scale	scale	NOUN
fbem-22072	108	7	is	be	AUX
fbem-22072	108	8	based	base	VERB
fbem-22072	108	9	on	on	ADP
fbem-22072	108	10	ohanian	ohanian	PROPN
fbem-22072	108	11	's	's	PART
fbem-22072	108	12	(	(	PUNCT
fbem-22072	108	13	1990	1990	NUM
fbem-22072	108	14	)	)	PUNCT
fbem-22072	108	15	study	study	NOUN
fbem-22072	108	16	,	,	PUNCT
fbem-22072	108	17	which	which	PRON
fbem-22072	108	18	constructed	construct	VERB
fbem-22072	108	19	and	and	CCONJ
fbem-22072	108	20	validated	validate	VERB
fbem-22072	108	21	a	a	DET
fbem-22072	108	22	scale	scale	NOUN
fbem-22072	108	23	,	,	PUNCT
fbem-22072	108	24	a	a	DET
fbem-22072	108	25	theoretical	theoretical	ADJ
fbem-22072	108	26	framework	framework	NOUN
fbem-22072	108	27	and	and	CCONJ
fbem-22072	108	28	scale	scale	NOUN
fbem-22072	108	29	that	that	PRON
fbem-22072	108	30	has	have	AUX
fbem-22072	108	31	been	be	AUX
fbem-22072	108	32	widely	widely	ADV
fbem-22072	108	33	used	use	VERB
fbem-22072	108	34	to	to	PART
fbem-22072	108	35	assess	assess	VERB
fbem-22072	108	36	the	the	DET
fbem-22072	108	37	credibility	credibility	NOUN
fbem-22072	108	38	of	of	ADP
fbem-22072	108	39	social	social	ADJ
fbem-22072	108	40	media	medium	NOUN
fbem-22072	108	41	influencers	influencer	NOUN
fbem-22072	108	42	(	(	PUNCT
fbem-22072	108	43	ohanian	ohanian	ADJ
fbem-22072	108	44	,	,	PUNCT
fbem-22072	108	45	1990	1990	NUM
fbem-22072	108	46	)	)	PUNCT
fbem-22072	108	47	.	.	PUNCT
fbem-22072	109	1	secondly	secondly	ADV
fbem-22072	109	2	,	,	PUNCT
fbem-22072	109	3	kamins	kamins	PROPN
fbem-22072	109	4	'	'	PART
fbem-22072	109	5	influencer	influencer	NOUN
fbem-22072	109	6	-	-	PUNCT
fbem-22072	109	7	brand	brand	NOUN
fbem-22072	109	8	match	match	NOUN
fbem-22072	109	9	scale	scale	NOUN
fbem-22072	109	10	explores	explore	VERB
fbem-22072	109	11	the	the	DET
fbem-22072	109	12	'	'	PUNCT
fbem-22072	109	13	matchmaking	matchmaking	NOUN
fbem-22072	109	14	assumption	assumption	NOUN
fbem-22072	109	15	'	'	PUNCT
fbem-22072	109	16	in	in	ADP
fbem-22072	109	17	celebrity	celebrity	NOUN
fbem-22072	109	18	advertising	advertising	NOUN
fbem-22072	109	19	,	,	PUNCT
fbem-22072	109	20	i.e.	i.e.	X
fbem-22072	109	21	,	,	PUNCT
fbem-22072	109	22	the	the	DET
fbem-22072	109	23	impact	impact	NOUN
fbem-22072	109	24	of	of	ADP
fbem-22072	109	25	the	the	DET
fbem-22072	109	26	fit	fit	NOUN
fbem-22072	109	27	between	between	ADP
fbem-22072	109	28	the	the	DET
fbem-22072	109	29	celebrity	celebrity	NOUN
fbem-22072	109	30	's	's	PART
fbem-22072	109	31	image	image	NOUN
fbem-22072	109	32	and	and	CCONJ
fbem-22072	109	33	the	the	DET
fbem-22072	109	34	image	image	NOUN
fbem-22072	109	35	of	of	ADP
fbem-22072	109	36	the	the	DET
fbem-22072	109	37	product	product	NOUN
fbem-22072	109	38	or	or	CCONJ
fbem-22072	109	39	brand	brand	NOUN
fbem-22072	109	40	he	he	PRON
fbem-22072	109	41	or	or	CCONJ
fbem-22072	109	42	she	she	PRON
fbem-22072	109	43	is	be	AUX
fbem-22072	109	44	endorsing	endorse	VERB
fbem-22072	109	45	on	on	ADP
fbem-22072	109	46	the	the	DET
fbem-22072	109	47	effectiveness	effectiveness	NOUN
fbem-22072	109	48	of	of	ADP
fbem-22072	109	49	the	the	DET
fbem-22072	109	50	advertisement	advertisement	NOUN
fbem-22072	109	51	(	(	PUNCT
fbem-22072	109	52	kamins	kamins	PROPN
fbem-22072	109	53	,	,	PUNCT
fbem-22072	109	54	1990	1990	NUM
fbem-22072	109	55	)	)	PUNCT
fbem-22072	109	56	.	.	PUNCT
fbem-22072	110	1	this	this	DET
fbem-22072	110	2	concept	concept	NOUN
fbem-22072	110	3	also	also	ADV
fbem-22072	110	4	applies	apply	VERB
fbem-22072	110	5	to	to	ADP
fbem-22072	110	6	the	the	DET
fbem-22072	110	7	fit	fit	NOUN
fbem-22072	110	8	between	between	ADP
fbem-22072	110	9	social	social	ADJ
fbem-22072	110	10	media	medium	NOUN
fbem-22072	110	11	influencers	influencer	NOUN
fbem-22072	110	12	and	and	CCONJ
fbem-22072	110	13	brands	brand	NOUN
fbem-22072	110	14	.	.	PUNCT
fbem-22072	111	1	thirdly	thirdly	ADV
fbem-22072	111	2	,	,	PUNCT
fbem-22072	111	3	this	this	DET
fbem-22072	111	4	research	research	NOUN
fbem-22072	111	5	questionnaire	questionnaire	NOUN
fbem-22072	111	6	references	reference	NOUN
fbem-22072	111	7	hollebeek	hollebeek	VERB
fbem-22072	111	8	et	et	PROPN
fbem-22072	111	9	al	al	PROPN
fbem-22072	111	10	.	.	PROPN
fbem-22072	112	1	who	who	PRON
fbem-22072	112	2	defined	define	VERB
fbem-22072	112	3	consumer	consumer	NOUN
fbem-22072	112	4	brand	brand	NOUN
fbem-22072	112	5	engagement	engagement	NOUN
fbem-22072	112	6	in	in	ADP
fbem-22072	112	7	the	the	DET
fbem-22072	112	8	context	context	NOUN
fbem-22072	112	9	of	of	ADP
fbem-22072	112	10	social	social	ADJ
fbem-22072	112	11	media	medium	NOUN
fbem-22072	112	12	and	and	CCONJ
fbem-22072	112	13	developed	develop	VERB
fbem-22072	112	14	and	and	CCONJ
fbem-22072	112	15	validated	validate	VERB
fbem-22072	112	16	a	a	DET
fbem-22072	112	17	corresponding	corresponding	ADJ
fbem-22072	112	18	scale	scale	NOUN
fbem-22072	112	19	.	.	PUNCT
fbem-22072	113	1	this	this	DET
fbem-22072	113	2	work	work	NOUN
fbem-22072	113	3	provides	provide	VERB
fbem-22072	113	4	a	a	DET
fbem-22072	113	5	theoretical	theoretical	ADJ
fbem-22072	113	6	basis	basis	NOUN
fbem-22072	113	7	for	for	ADP
fbem-22072	113	8	understanding	understanding	NOUN
fbem-22072	113	9	and	and	CCONJ
fbem-22072	113	10	measuring	measure	VERB
fbem-22072	113	11	consumer	consumer	NOUN
fbem-22072	113	12	engagement	engagement	NOUN
fbem-22072	113	13	in	in	ADP
fbem-22072	113	14	social	social	ADJ
fbem-22072	113	15	media	media	NOUN
fbem-22072	113	16	interactions	interaction	NOUN
fbem-22072	113	17	with	with	ADP
fbem-22072	113	18	brands	brand	NOUN
fbem-22072	113	19	(	(	PUNCT
fbem-22072	113	20	hollebeek	hollebeek	NOUN
fbem-22072	113	21	et	et	PROPN
fbem-22072	113	22	al	al	PROPN
fbem-22072	113	23	.	.	PROPN
fbem-22072	113	24	,	,	PUNCT
fbem-22072	113	25	2014	2014	NUM
fbem-22072	113	26	)	)	PUNCT
fbem-22072	113	27	.	.	PUNCT
fbem-22072	114	1	finally	finally	ADV
fbem-22072	114	2	,	,	PUNCT
fbem-22072	114	3	the	the	DET
fbem-22072	114	4	consumer	consumer	NOUN
fbem-22072	114	5	perceived	perceive	VERB
fbem-22072	114	6	brand	brand	PROPN
fbem-22072	114	7	trust	trust	NOUN
fbem-22072	114	8	scale	scale	NOUN
fbem-22072	114	9	references	reference	VERB
fbem-22072	114	10	the	the	DET
fbem-22072	114	11	commitment	commitment	NOUN
fbem-22072	114	12	-	-	PUNCT
fbem-22072	114	13	trust	trust	NOUN
fbem-22072	114	14	theory	theory	NOUN
fbem-22072	114	15	proposed	propose	VERB
fbem-22072	114	16	by	by	ADP
fbem-22072	114	17	morgan	morgan	PROPN
fbem-22072	114	18	and	and	CCONJ
fbem-22072	114	19	hunt	hunt	PROPN
fbem-22072	114	20	(	(	PUNCT
fbem-22072	114	21	1994	1994	NUM
fbem-22072	114	22	)	)	PUNCT
fbem-22072	114	23	,	,	PUNCT
fbem-22072	114	24	which	which	PRON
fbem-22072	114	25	emphasises	emphasise	VERB
fbem-22072	114	26	the	the	DET
fbem-22072	114	27	central	central	ADJ
fbem-22072	114	28	role	role	NOUN
fbem-22072	114	29	of	of	ADP
fbem-22072	114	30	trust	trust	NOUN
fbem-22072	114	31	in	in	ADP
fbem-22072	114	32	building	build	VERB
fbem-22072	114	33	lasting	last	VERB
fbem-22072	114	34	relationship	relationship	NOUN
fbem-22072	114	35	marketing	marketing	NOUN
fbem-22072	114	36	(	(	PUNCT
fbem-22072	114	37	morgan	morgan	PROPN
fbem-22072	114	38	&	&	CCONJ
fbem-22072	114	39	hunt	hunt	PROPN
fbem-22072	114	40	,	,	PUNCT
fbem-22072	114	41	1994	1994	NUM
fbem-22072	114	42	)	)	PUNCT
fbem-22072	114	43	.	.	PUNCT
fbem-22072	115	1	(	(	PUNCT
fbem-22072	115	2	4	4	X
fbem-22072	115	3	)	)	PUNCT
fbem-22072	115	4	data	datum	NOUN
fbem-22072	115	5	during	during	ADP
fbem-22072	115	6	the	the	DET
fbem-22072	115	7	data	data	NOUN
fbem-22072	115	8	preparation	preparation	NOUN
fbem-22072	115	9	phase	phase	NOUN
fbem-22072	115	10	,	,	PUNCT
fbem-22072	115	11	data	datum	NOUN
fbem-22072	115	12	collection	collection	NOUN
fbem-22072	115	13	for	for	ADP
fbem-22072	115	14	this	this	DET
fbem-22072	115	15	study	study	NOUN
fbem-22072	115	16	collected	collect	VERB
fbem-22072	115	17	primary	primary	ADJ
fbem-22072	115	18	data	datum	NOUN
fbem-22072	115	19	mainly	mainly	ADV
fbem-22072	115	20	through	through	ADP
fbem-22072	115	21	online	online	ADJ
fbem-22072	115	22	questionnaires	questionnaire	NOUN
fbem-22072	115	23	and	and	CCONJ
fbem-22072	115	24	offline	offline	ADJ
fbem-22072	115	25	distribution	distribution	NOUN
fbem-22072	115	26	of	of	ADP
fbem-22072	115	27	questionnaires	questionnaire	NOUN
fbem-22072	115	28	.	.	PUNCT
fbem-22072	116	1	this	this	DET
fbem-22072	116	2	study	study	NOUN
fbem-22072	116	3	entailed	entail	VERB
fbem-22072	116	4	rigorous	rigorous	ADJ
fbem-22072	116	5	data	datum	NOUN
fbem-22072	116	6	cleaning	cleaning	NOUN
fbem-22072	116	7	measures	measure	NOUN
fbem-22072	116	8	,	,	PUNCT
fbem-22072	116	9	including	include	VERB
fbem-22072	116	10	dealing	deal	VERB
fbem-22072	116	11	with	with	ADP
fbem-22072	116	12	missing	miss	VERB
fbem-22072	116	13	values	value	NOUN
fbem-22072	116	14	and	and	CCONJ
fbem-22072	116	15	outliers	outlier	NOUN
fbem-22072	116	16	,	,	PUNCT
fbem-22072	116	17	and	and	CCONJ
fbem-22072	116	18	these	these	DET
fbem-22072	116	19	methods	method	NOUN
fbem-22072	116	20	were	be	AUX
fbem-22072	116	21	chosen	choose	VERB
fbem-22072	116	22	to	to	PART
fbem-22072	116	23	reflect	reflect	VERB
fbem-22072	116	24	conventional	conventional	ADJ
fbem-22072	116	25	practices	practice	NOUN
fbem-22072	116	26	in	in	ADP
fbem-22072	116	27	social	social	ADJ
fbem-22072	116	28	science	science	NOUN
fbem-22072	116	29	research	research	NOUN
fbem-22072	116	30	(	(	PUNCT
fbem-22072	116	31	tabachnick	tabachnick	NOUN
fbem-22072	116	32	&	&	CCONJ
fbem-22072	116	33	fidell	fidell	PROPN
fbem-22072	116	34	,	,	PUNCT
fbem-22072	116	35	2011	2011	NUM
fbem-22072	116	36	)	)	PUNCT
fbem-22072	116	37	.	.	PUNCT
fbem-22072	117	1	in	in	ADP
fbem-22072	117	2	addition	addition	NOUN
fbem-22072	117	3	,	,	PUNCT
fbem-22072	117	4	data	datum	NOUN
fbem-22072	117	5	were	be	AUX
fbem-22072	117	6	coded	code	VERB
fbem-22072	117	7	and	and	CCONJ
fbem-22072	117	8	variables	variable	NOUN
fbem-22072	117	9	transformed	transform	VERB
fbem-22072	117	10	to	to	PART
fbem-22072	117	11	accommodate	accommodate	VERB
fbem-22072	117	12	subsequent	subsequent	ADJ
fbem-22072	117	13	statistical	statistical	ADJ
fbem-22072	117	14	analyses	analysis	NOUN
fbem-22072	117	15	,	,	PUNCT
fbem-22072	117	16	a	a	DET
fbem-22072	117	17	process	process	NOUN
fbem-22072	117	18	that	that	PRON
fbem-22072	117	19	follows	follow	VERB
fbem-22072	117	20	widely	widely	ADV
fbem-22072	117	21	accepted	accept	VERB
fbem-22072	117	22	practices	practice	NOUN
fbem-22072	117	23	in	in	ADP
fbem-22072	117	24	the	the	DET
fbem-22072	117	25	social	social	ADJ
fbem-22072	117	26	sciences	sciences	PROPN
fbem-22072	117	27	(	(	PUNCT
fbem-22072	117	28	creswell	creswell	PROPN
fbem-22072	117	29	,	,	PUNCT
fbem-22072	117	30	2017	2017	NUM
fbem-22072	117	31	)	)	PUNCT
fbem-22072	117	32	.	.	PUNCT
fbem-22072	118	1	this	this	DET
fbem-22072	118	2	study	study	NOUN
fbem-22072	118	3	focused	focus	VERB
fbem-22072	118	4	on	on	ADP
fbem-22072	118	5	the	the	DET
fbem-22072	118	6	statistical	statistical	ADJ
fbem-22072	118	7	processing	processing	NOUN
fbem-22072	118	8	of	of	ADP
fbem-22072	118	9	performing	perform	VERB
fbem-22072	118	10	descriptive	descriptive	ADJ
fbem-22072	118	11	statistics	statistic	NOUN
fbem-22072	118	12	,	,	PUNCT
fbem-22072	118	13	reliability	reliability	NOUN
fbem-22072	118	14	analyses	analysis	NOUN
fbem-22072	118	15	,	,	PUNCT
fbem-22072	118	16	correlation	correlation	NOUN
fbem-22072	118	17	analyses	analysis	NOUN
fbem-22072	118	18	,	,	PUNCT
fbem-22072	118	19	and	and	CCONJ
fbem-22072	118	20	regression	regression	VERB
fbem-22072	118	21	analyses	analysis	NOUN
fbem-22072	118	22	using	use	VERB
fbem-22072	118	23	spss	spss	ADJ
fbem-22072	118	24	analytical	analytical	ADJ
fbem-22072	118	25	tools	tool	NOUN
fbem-22072	118	26	.	.	PUNCT
fbem-22072	119	1	descriptive	descriptive	ADJ
fbem-22072	119	2	statistical	statistical	ADJ
fbem-22072	119	3	analyses	analysis	NOUN
fbem-22072	119	4	provide	provide	VERB
fbem-22072	119	5	an	an	DET
fbem-22072	119	6	overview	overview	NOUN
fbem-22072	119	7	of	of	ADP
fbem-22072	119	8	the	the	DET
fbem-22072	119	9	dataset	dataset	NOUN
fbem-22072	119	10	,	,	PUNCT
fbem-22072	119	11	including	include	VERB
fbem-22072	119	12	measures	measure	NOUN
fbem-22072	119	13	of	of	ADP
fbem-22072	119	14	central	central	ADJ
fbem-22072	119	15	tendency	tendency	NOUN
fbem-22072	119	16	and	and	CCONJ
fbem-22072	119	17	dispersion	dispersion	NOUN
fbem-22072	119	18	of	of	ADP
fbem-22072	119	19	the	the	DET
fbem-22072	119	20	sample	sample	NOUN
fbem-22072	119	21	,	,	PUNCT
fbem-22072	119	22	which	which	PRON
fbem-22072	119	23	is	be	AUX
fbem-22072	119	24	essential	essential	ADJ
fbem-22072	119	25	for	for	ADP
fbem-22072	119	26	understanding	understand	VERB
fbem-22072	119	27	the	the	DET
fbem-22072	119	28	characteristics	characteristic	NOUN
fbem-22072	119	29	of	of	ADP
fbem-22072	119	30	the	the	DET
fbem-22072	119	31	sample	sample	NOUN
fbem-22072	119	32	in	in	ADP
fbem-22072	119	33	this	this	DET
fbem-22072	119	34	study	study	NOUN
fbem-22072	119	35	(	(	PUNCT
fbem-22072	119	36	pallant	pallant	NOUN
fbem-22072	119	37	,	,	PUNCT
fbem-22072	119	38	2020	2020	NUM
fbem-22072	119	39	)	)	PUNCT
fbem-22072	119	40	.	.	PUNCT
fbem-22072	120	1	reliability	reliability	NOUN
fbem-22072	120	2	analyses	analysis	NOUN
fbem-22072	120	3	assess	assess	VERB
fbem-22072	120	4	the	the	DET
fbem-22072	120	5	internal	internal	ADJ
fbem-22072	120	6	consistency	consistency	NOUN
fbem-22072	120	7	of	of	ADP
fbem-22072	120	8	the	the	DET
fbem-22072	120	9	scale	scale	NOUN
fbem-22072	120	10	by	by	ADP
fbem-22072	120	11	calculating	calculate	VERB
fbem-22072	120	12	cronbach	cronbach	NOUN
fbem-22072	120	13	's	's	PART
fbem-22072	120	14	alpha	alpha	ADJ
fbem-22072	120	15	coefficient	coefficient	NOUN
fbem-22072	120	16	(	(	PUNCT
fbem-22072	120	17	cronbach	cronbach	ADJ
fbem-22072	120	18	,	,	PUNCT
fbem-22072	120	19	1951).correlation	1951).correlation	NUM
fbem-22072	120	20	and	and	CCONJ
fbem-22072	120	21	regression	regression	NOUN
fbem-22072	120	22	analyses	analysis	NOUN
fbem-22072	120	23	are	be	AUX
fbem-22072	120	24	needed	need	VERB
fbem-22072	120	25	to	to	PART
fbem-22072	120	26	validate	validate	VERB
fbem-22072	120	27	the	the	DET
fbem-22072	120	28	relationship	relationship	NOUN
fbem-22072	120	29	between	between	ADP
fbem-22072	120	30	the	the	DET
fbem-22072	120	31	independent	independent	ADJ
fbem-22072	120	32	variables	variable	NOUN
fbem-22072	120	33	(	(	PUNCT
fbem-22072	120	34	e.g.	e.g.	ADV
fbem-22072	120	35	,	,	PUNCT
fbem-22072	120	36	influencer	influencer	NOUN
fbem-22072	120	37	trustworthiness	trustworthiness	NOUN
fbem-22072	120	38	,	,	PUNCT
fbem-22072	120	39	influencer	influencer	NOUN
fbem-22072	120	40	brand	brand	NOUN
fbem-22072	120	41	fit	fit	PROPN
fbem-22072	120	42	,	,	PUNCT
fbem-22072	120	43	and	and	CCONJ
fbem-22072	120	44	audience	audience	NOUN
fbem-22072	120	45	engagement	engagement	NOUN
fbem-22072	120	46	)	)	PUNCT
fbem-22072	120	47	and	and	CCONJ
fbem-22072	120	48	the	the	DET
fbem-22072	120	49	dependent	dependent	ADJ
fbem-22072	120	50	variable	variable	NOUN
fbem-22072	120	51	(	(	PUNCT
fbem-22072	120	52	consumer	consumer	NOUN
fbem-22072	120	53	perceived	perceive	VERB
fbem-22072	120	54	brand	brand	PROPN
fbem-22072	120	55	trust	trust	PROPN
fbem-22072	120	56	)	)	PUNCT
fbem-22072	120	57	.	.	PUNCT
fbem-22072	121	1	hypothesis	hypothesis	NOUN
fbem-22072	121	2	2	2	NUM
fbem-22072	121	3	:	:	PUNCT
fbem-22072	121	4	there	there	PRON
fbem-22072	121	5	is	be	VERB
fbem-22072	121	6	a	a	DET
fbem-22072	121	7	positive	positive	ADJ
fbem-22072	121	8	relationship	relationship	NOUN
fbem-22072	121	9	between	between	ADP
fbem-22072	121	10	influencer	influencer	NOUN
fbem-22072	121	11	-	-	PUNCT
fbem-22072	121	12	brand	brand	NOUN
fbem-22072	121	13	fit	fit	ADJ
fbem-22072	121	14	and	and	CCONJ
fbem-22072	121	15	consumer	consumer	NOUN
fbem-22072	121	16	-	-	PUNCT
fbem-22072	121	17	perceived	perceive	VERB
fbem-22072	121	18	brand	brand	NOUN
fbem-22072	121	19	trust	trust	PROPN
fbem-22072	121	20	.	.	PUNCT
fbem-22072	122	1	hypothesis	hypothesis	NOUN
fbem-22072	122	2	3	3	NUM
fbem-22072	122	3	:	:	PUNCT
fbem-22072	122	4	there	there	PRON
fbem-22072	122	5	is	be	VERB
fbem-22072	122	6	a	a	DET
fbem-22072	122	7	positive	positive	ADJ
fbem-22072	122	8	relationship	relationship	NOUN
fbem-22072	122	9	between	between	ADP
fbem-22072	122	10	audience	audience	NOUN
fbem-22072	122	11	engagement	engagement	NOUN
fbem-22072	122	12	and	and	CCONJ
fbem-22072	122	13	consumer	consumer	NOUN
fbem-22072	122	14	-	-	PUNCT
fbem-22072	122	15	perceived	perceive	VERB
fbem-22072	122	16	brand	brand	NOUN
fbem-22072	122	17	trust	trust	PROPN
fbem-22072	122	18	.	.	PUNCT
fbem-22072	123	1	4.4.2	4.4.2	X
fbem-22072	123	2	.	.	PUNCT
fbem-22072	124	1	sampling	sample	VERB
fbem-22072	124	2	this	this	DET
fbem-22072	124	3	study	study	NOUN
fbem-22072	124	4	defines	define	VERB
fbem-22072	124	5	the	the	DET
fbem-22072	124	6	sampling	sampling	NOUN
fbem-22072	124	7	technique	technique	NOUN
fbem-22072	124	8	as	as	ADP
fbem-22072	124	9	purposive	purposive	ADJ
fbem-22072	124	10	sampling	sampling	NOUN
fbem-22072	124	11	,	,	PUNCT
fbem-22072	124	12	a	a	DET
fbem-22072	124	13	sampling	sampling	NOUN
fbem-22072	124	14	method	method	NOUN
fbem-22072	124	15	that	that	PRON
fbem-22072	124	16	allows	allow	VERB
fbem-22072	124	17	researchers	researcher	NOUN
fbem-22072	124	18	to	to	PART
fbem-22072	124	19	selectively	selectively	ADV
fbem-22072	124	20	recruit	recruit	VERB
fbem-22072	124	21	participants	participant	NOUN
fbem-22072	124	22	based	base	VERB
fbem-22072	124	23	on	on	ADP
fbem-22072	124	24	specific	specific	ADJ
fbem-22072	124	25	objectives	objective	NOUN
fbem-22072	124	26	and	and	CCONJ
fbem-22072	124	27	research	research	NOUN
fbem-22072	124	28	needs	need	NOUN
fbem-22072	124	29	.	.	PUNCT
fbem-22072	125	1	the	the	DET
fbem-22072	125	2	study	study	NOUN
fbem-22072	125	3	chose	choose	VERB
fbem-22072	125	4	to	to	PART
fbem-22072	125	5	sample	sample	VERB
fbem-22072	125	6	from	from	ADP
fbem-22072	125	7	a	a	DET
fbem-22072	125	8	specific	specific	ADJ
fbem-22072	125	9	population	population	NOUN
fbem-22072	125	10	including	include	VERB
fbem-22072	125	11	active	active	ADJ
fbem-22072	125	12	social	social	ADJ
fbem-22072	125	13	media	medium	NOUN
fbem-22072	125	14	users	user	NOUN
fbem-22072	125	15	,	,	PUNCT
fbem-22072	125	16	consumers	consumer	NOUN
fbem-22072	125	17	of	of	ADP
fbem-22072	125	18	electronic	electronic	ADJ
fbem-22072	125	19	products	product	NOUN
fbem-22072	125	20	in	in	ADP
fbem-22072	125	21	different	different	ADJ
fbem-22072	125	22	cities	city	NOUN
fbem-22072	125	23	,	,	PUNCT
fbem-22072	125	24	age	age	NOUN
fbem-22072	125	25	stages	stage	NOUN
fbem-22072	125	26	and	and	CCONJ
fbem-22072	125	27	genders	gender	NOUN
fbem-22072	125	28	within	within	ADP
fbem-22072	125	29	zhejiang	zhejiang	PROPN
fbem-22072	125	30	province	province	PROPN
fbem-22072	125	31	(	(	PUNCT
fbem-22072	125	32	bethlehem	bethlehem	PROPN
fbem-22072	125	33	,	,	PUNCT
fbem-22072	125	34	2009	2009	NUM
fbem-22072	125	35	)	)	PUNCT
fbem-22072	125	36	.	.	PUNCT
fbem-22072	126	1	compared	compare	VERB
fbem-22072	126	2	to	to	ADP
fbem-22072	126	3	other	other	ADJ
fbem-22072	126	4	sampling	sampling	NOUN
fbem-22072	126	5	methods	method	NOUN
fbem-22072	126	6	,	,	PUNCT
fbem-22072	126	7	researchers	researcher	NOUN
fbem-22072	126	8	can	can	AUX
fbem-22072	126	9	also	also	ADV
fbem-22072	126	10	evaluate	evaluate	VERB
fbem-22072	126	11	samples	sample	NOUN
fbem-22072	126	12	in	in	ADP
fbem-22072	126	13	purposeful	purposeful	ADJ
fbem-22072	126	14	sampling	sampling	NOUN
fbem-22072	126	15	.	.	PUNCT
fbem-22072	127	1	this	this	PRON
fbem-22072	127	2	is	be	AUX
fbem-22072	127	3	because	because	SCONJ
fbem-22072	127	4	this	this	DET
fbem-22072	127	5	sampling	sampling	NOUN
fbem-22072	127	6	method	method	NOUN
fbem-22072	127	7	is	be	AUX
fbem-22072	127	8	useful	useful	ADJ
fbem-22072	127	9	when	when	SCONJ
fbem-22072	127	10	researchers	researcher	NOUN
fbem-22072	127	11	need	need	VERB
fbem-22072	127	12	to	to	PART
fbem-22072	127	13	obtain	obtain	VERB
fbem-22072	127	14	a	a	DET
fbem-22072	127	15	representative	representative	ADJ
fbem-22072	127	16	sample	sample	NOUN
fbem-22072	127	17	from	from	ADP
fbem-22072	127	18	a	a	DET
fbem-22072	127	19	diverse	diverse	ADJ
fbem-22072	127	20	population	population	NOUN
fbem-22072	127	21	.	.	PUNCT
fbem-22072	128	1	in	in	ADP
fbem-22072	128	2	terms	term	NOUN
fbem-22072	128	3	of	of	ADP
fbem-22072	128	4	recruiting	recruit	VERB
fbem-22072	128	5	participants	participant	NOUN
fbem-22072	128	6	,	,	PUNCT
fbem-22072	128	7	this	this	DET
fbem-22072	128	8	study	study	NOUN
fbem-22072	128	9	can	can	AUX
fbem-22072	128	10	be	be	AUX
fbem-22072	128	11	conducted	conduct	VERB
fbem-22072	128	12	by	by	ADP
fbem-22072	128	13	posting	post	VERB
fbem-22072	128	14	recruitment	recruitment	NOUN
fbem-22072	128	15	threads	thread	NOUN
fbem-22072	128	16	in	in	ADP
fbem-22072	128	17	a	a	DET
fbem-22072	128	18	number	number	NOUN
fbem-22072	128	19	of	of	ADP
fbem-22072	128	20	forums	forum	NOUN
fbem-22072	128	21	focusing	focus	VERB
fbem-22072	128	22	on	on	ADP
fbem-22072	128	23	electronics	electronic	NOUN
fbem-22072	128	24	as	as	ADV
fbem-22072	128	25	well	well	ADV
fbem-22072	128	26	as	as	ADP
fbem-22072	128	27	by	by	ADP
fbem-22072	128	28	setting	set	VERB
fbem-22072	128	29	up	up	ADP
fbem-22072	128	30	recruitment	recruitment	NOUN
fbem-22072	128	31	points	point	NOUN
fbem-22072	128	32	through	through	ADP
fbem-22072	128	33	offline	offline	ADJ
fbem-22072	128	34	community	community	NOUN
fbem-22072	128	35	centres	centre	NOUN
fbem-22072	128	36	.	.	PUNCT
fbem-22072	129	1	in	in	ADP
fbem-22072	129	2	their	their	PRON
fbem-22072	129	3	study	study	NOUN
fbem-22072	129	4	,	,	PUNCT
fbem-22072	129	5	guest	guest	NOUN
fbem-22072	129	6	et	et	PROPN
fbem-22072	129	7	al	al	PROPN
fbem-22072	129	8	.	.	PROPN
fbem-22072	129	9	found	find	VERB
fbem-22072	129	10	that	that	SCONJ
fbem-22072	129	11	data	datum	NOUN
fbem-22072	129	12	saturation	saturation	NOUN
fbem-22072	129	13	tends	tend	VERB
fbem-22072	129	14	to	to	PART
fbem-22072	129	15	begin	begin	VERB
fbem-22072	129	16	to	to	PART
fbem-22072	129	17	occur	occur	VERB
fbem-22072	129	18	after	after	ADP
fbem-22072	129	19	interviews	interview	NOUN
fbem-22072	129	20	with	with	ADP
fbem-22072	129	21	12	12	NUM
fbem-22072	129	22	to	to	PART
fbem-22072	129	23	15	15	NUM
fbem-22072	129	24	participants	participant	NOUN
fbem-22072	129	25	(	(	PUNCT
fbem-22072	129	26	guest	guest	NOUN
fbem-22072	129	27	et	et	NOUN
fbem-22072	129	28	al	al	PROPN
fbem-22072	129	29	.	.	PROPN
fbem-22072	129	30	,	,	PUNCT
fbem-22072	129	31	2006	2006	NUM
fbem-22072	129	32	)	)	PUNCT
fbem-22072	129	33	.	.	PUNCT
fbem-22072	130	1	this	this	PRON
fbem-22072	130	2	suggests	suggest	VERB
fbem-22072	130	3	that	that	SCONJ
fbem-22072	130	4	this	this	DET
fbem-22072	130	5	range	range	NOUN
fbem-22072	130	6	could	could	AUX
fbem-22072	130	7	provide	provide	VERB
fbem-22072	130	8	sufficient	sufficient	ADJ
fbem-22072	130	9	depth	depth	NOUN
fbem-22072	130	10	of	of	ADP
fbem-22072	130	11	data	datum	NOUN
fbem-22072	130	12	for	for	ADP
fbem-22072	130	13	the	the	DET
fbem-22072	130	14	study	study	NOUN
fbem-22072	130	15	,	,	PUNCT
fbem-22072	130	16	whilst	whilst	SCONJ
fbem-22072	130	17	also	also	ADV
fbem-22072	130	18	taking	take	VERB
fbem-22072	130	19	into	into	ADP
fbem-22072	130	20	account	account	NOUN
fbem-22072	130	21	resource	resource	NOUN
fbem-22072	130	22	and	and	CCONJ
fbem-22072	130	23	time	time	NOUN
fbem-22072	130	24	constraints	constraint	NOUN
fbem-22072	130	25	.	.	PUNCT
fbem-22072	131	1	(	(	PUNCT
fbem-22072	131	2	1	1	X
fbem-22072	131	3	)	)	PUNCT
fbem-22072	131	4	research	research	NOUN
fbem-22072	131	5	tool	tool	NOUN
fbem-22072	131	6	in	in	ADP
fbem-22072	131	7	qualitative	qualitative	ADJ
fbem-22072	131	8	research	research	NOUN
fbem-22072	131	9	,	,	PUNCT
fbem-22072	131	10	this	this	DET
fbem-22072	131	11	study	study	NOUN
fbem-22072	131	12	used	use	VERB
fbem-22072	131	13	semi	semi	ADJ
fbem-22072	131	14	-	-	ADJ
fbem-22072	131	15	structured	structured	ADJ
fbem-22072	131	16	interviews	interview	NOUN
fbem-22072	131	17	,	,	PUNCT
fbem-22072	131	18	a	a	DET
fbem-22072	131	19	tool	tool	NOUN
fbem-22072	131	20	proposed	propose	VERB
fbem-22072	131	21	by	by	ADP
fbem-22072	131	22	berelson	berelson	PROPN
fbem-22072	131	23	(	(	PUNCT
fbem-22072	131	24	appendix2	appendix2	PROPN
fbem-22072	131	25	)	)	PUNCT
fbem-22072	131	26	,	,	PUNCT
fbem-22072	131	27	where	where	SCONJ
fbem-22072	131	28	the	the	DET
fbem-22072	131	29	researcher	researcher	NOUN
fbem-22072	131	30	was	be	AUX
fbem-22072	131	31	able	able	ADJ
fbem-22072	131	32	to	to	PART
fbem-22072	131	33	gain	gain	VERB
fbem-22072	131	34	insights	insight	NOUN
fbem-22072	131	35	into	into	ADP
fbem-22072	131	36	how	how	SCONJ
fbem-22072	131	37	consumers	consumer	NOUN
fbem-22072	131	38	understand	understand	VERB
fbem-22072	131	39	and	and	CCONJ
fbem-22072	131	40	evaluate	evaluate	VERB
fbem-22072	131	41	influencer	influencer	NOUN
fbem-22072	131	42	marketing	marketing	NOUN
fbem-22072	131	43	and	and	CCONJ
fbem-22072	131	44	its	its	PRON
fbem-22072	131	45	impact	impact	NOUN
fbem-22072	131	46	on	on	ADP
fbem-22072	131	47	brand	brand	NOUN
fbem-22072	131	48	trust	trust	PROPN
fbem-22072	131	49	(	(	PUNCT
fbem-22072	131	50	asheim	asheim	PROPN
fbem-22072	131	51	,	,	PUNCT
fbem-22072	131	52	1980	1980	NUM
fbem-22072	131	53	)	)	PUNCT
fbem-22072	131	54	.	.	PUNCT
fbem-22072	132	1	this	this	DET
fbem-22072	132	2	qualitative	qualitative	ADJ
fbem-22072	132	3	approach	approach	NOUN
fbem-22072	132	4	reveals	reveal	VERB
fbem-22072	132	5	more	more	ADJ
fbem-22072	132	6	about	about	ADP
fbem-22072	132	7	participants	participant	NOUN
fbem-22072	132	8	'	'	PART
fbem-22072	132	9	personal	personal	ADJ
fbem-22072	132	10	experiences	experience	NOUN
fbem-22072	132	11	,	,	PUNCT
fbem-22072	132	12	emotional	emotional	ADJ
fbem-22072	132	13	responses	response	NOUN
fbem-22072	132	14	and	and	CCONJ
fbem-22072	132	15	complex	complex	ADJ
fbem-22072	132	16	decision	decision	NOUN
fbem-22072	132	17	-	-	PUNCT
fbem-22072	132	18	making	make	VERB
fbem-22072	132	19	processes	process	NOUN
fbem-22072	132	20	than	than	ADP
fbem-22072	132	21	quantitative	quantitative	ADJ
fbem-22072	132	22	research	research	NOUN
fbem-22072	132	23	.	.	PUNCT
fbem-22072	133	1	(	(	PUNCT
fbem-22072	133	2	2	2	X
fbem-22072	133	3	)	)	PUNCT
fbem-22072	133	4	data	datum	NOUN
fbem-22072	133	5	in	in	ADP
fbem-22072	133	6	the	the	DET
fbem-22072	133	7	data	data	NOUN
fbem-22072	133	8	preparation	preparation	NOUN
fbem-22072	133	9	phase	phase	NOUN
fbem-22072	133	10	,	,	PUNCT
fbem-22072	133	11	data	datum	NOUN
fbem-22072	133	12	collection	collection	NOUN
fbem-22072	133	13	for	for	ADP
fbem-22072	133	14	this	this	DET
fbem-22072	133	15	study	study	NOUN
fbem-22072	133	16	was	be	AUX
fbem-22072	133	17	mainly	mainly	ADV
fbem-22072	133	18	through	through	ADP
fbem-22072	133	19	forum	forum	NOUN
fbem-22072	133	20	posting	posting	NOUN
fbem-22072	133	21	of	of	ADP
fbem-22072	133	22	recruitment	recruitment	NOUN
fbem-22072	133	23	threads	thread	NOUN
fbem-22072	133	24	as	as	ADV
fbem-22072	133	25	well	well	ADV
fbem-22072	133	26	as	as	ADP
fbem-22072	133	27	primary	primary	ADJ
fbem-22072	133	28	data	data	NOUN
fbem-22072	133	29	collection	collection	NOUN
fbem-22072	133	30	through	through	ADP
fbem-22072	133	31	offline	offline	ADJ
fbem-22072	133	32	community	community	NOUN
fbem-22072	133	33	centres	centre	NOUN
fbem-22072	133	34	.	.	PUNCT
fbem-22072	134	1	qualitative	qualitative	ADJ
fbem-22072	134	2	researchers	researcher	NOUN
fbem-22072	134	3	have	have	AUX
fbem-22072	134	4	identified	identify	VERB
fbem-22072	134	5	the	the	DET
fbem-22072	134	6	problem	problem	NOUN
fbem-22072	134	7	and	and	CCONJ
fbem-22072	134	8	selected	select	VERB
fbem-22072	134	9	a	a	DET
fbem-22072	134	10	targeted	target	VERB
fbem-22072	134	11	sample	sample	NOUN
fbem-22072	134	12	to	to	PART
fbem-22072	134	13	gather	gather	VERB
fbem-22072	134	14	knowledge	knowledge	NOUN
fbem-22072	134	15	to	to	PART
fbem-22072	134	16	address	address	VERB
fbem-22072	134	17	the	the	DET
fbem-22072	134	18	problem	problem	NOUN
fbem-22072	134	19	(	(	PUNCT
fbem-22072	134	20	sekaran	sekaran	NOUN
fbem-22072	134	21	&	&	CCONJ
fbem-22072	134	22	bougie	bougie	NOUN
fbem-22072	134	23	,	,	PUNCT
fbem-22072	134	24	2016	2016	NUM
fbem-22072	134	25	)	)	PUNCT
fbem-22072	134	26	.	.	PUNCT
fbem-22072	135	1	however	however	ADV
fbem-22072	135	2	,	,	PUNCT
fbem-22072	135	3	the	the	DET
fbem-22072	135	4	data	datum	NOUN
fbem-22072	135	5	obtained	obtain	VERB
fbem-22072	135	6	can	can	AUX
fbem-22072	135	7	be	be	AUX
fbem-22072	135	8	unspecific	unspecific	ADJ
fbem-22072	135	9	or	or	CCONJ
fbem-22072	135	10	daunting	daunt	VERB
fbem-22072	135	11	due	due	ADP
fbem-22072	135	12	to	to	ADP
fbem-22072	135	13	the	the	DET
fbem-22072	135	14	sheer	sheer	ADJ
fbem-22072	135	15	volume	volume	NOUN
fbem-22072	135	16	of	of	ADP
fbem-22072	135	17	material	material	NOUN
fbem-22072	135	18	that	that	PRON
fbem-22072	135	19	needs	need	VERB
fbem-22072	135	20	to	to	PART
fbem-22072	135	21	be	be	AUX
fbem-22072	135	22	processed	process	VERB
fbem-22072	135	23	without	without	ADP
fbem-22072	135	24	adequate	adequate	ADJ
fbem-22072	135	25	review	review	NOUN
fbem-22072	135	26	before	before	SCONJ
fbem-22072	135	27	a	a	DET
fbem-22072	135	28	decision	decision	NOUN
fbem-22072	135	29	can	can	AUX
fbem-22072	135	30	be	be	AUX
fbem-22072	135	31	made	make	VERB
fbem-22072	135	32	(	(	PUNCT
fbem-22072	135	33	merriam	merriam	NOUN
fbem-22072	135	34	,	,	PUNCT
fbem-22072	135	35	2009).braun	2009).braun	NUM
fbem-22072	135	36	and	and	CCONJ
fbem-22072	135	37	clark	clark	NOUN
fbem-22072	135	38	propose	propose	VERB
fbem-22072	135	39	six	six	NUM
fbem-22072	135	40	steps	step	NOUN
fbem-22072	135	41	to	to	PART
fbem-22072	135	42	help	help	VERB
fbem-22072	135	43	assess	assess	VERB
fbem-22072	135	44	the	the	DET
fbem-22072	135	45	data	datum	NOUN
fbem-22072	135	46	,	,	PUNCT
fbem-22072	135	47	create	create	VERB
fbem-22072	135	48	initial	initial	ADJ
fbem-22072	135	49	codes	code	NOUN
fbem-22072	135	50	,	,	PUNCT
fbem-22072	135	51	scan	scan	VERB
fbem-22072	135	52	for	for	ADP
fbem-22072	135	53	themes	theme	NOUN
fbem-22072	135	54	,	,	PUNCT
fbem-22072	135	55	identify	identify	VERB
fbem-22072	135	56	and	and	CCONJ
fbem-22072	135	57	name	name	NOUN
fbem-22072	135	58	themes	theme	NOUN
fbem-22072	135	59	,	,	PUNCT
fbem-22072	135	60	and	and	CCONJ
fbem-22072	135	61	analyse	analyse	VERB
fbem-22072	135	62	the	the	DET
fbem-22072	135	63	data	datum	NOUN
fbem-22072	135	64	.	.	PUNCT
fbem-22072	136	1	these	these	DET
fbem-22072	136	2	steps	step	NOUN
fbem-22072	136	3	include	include	VERB
fbem-22072	136	4	assessing	assess	VERB
fbem-22072	136	5	the	the	DET
fbem-22072	136	6	data	datum	NOUN
fbem-22072	136	7	,	,	PUNCT
fbem-22072	136	8	creating	create	VERB
fbem-22072	136	9	initial	initial	ADJ
fbem-22072	136	10	codes	code	NOUN
fbem-22072	136	11	,	,	PUNCT
fbem-22072	136	12	scanning	scan	VERB
fbem-22072	136	13	for	for	ADP
fbem-22072	136	14	themes	theme	NOUN
fbem-22072	136	15	,	,	PUNCT
fbem-22072	136	16	identifying	identify	VERB
fbem-22072	136	17	and	and	CCONJ
fbem-22072	136	18	naming	name	VERB
fbem-22072	136	19	themes	theme	NOUN
fbem-22072	136	20	,	,	PUNCT
fbem-22072	136	21	and	and	CCONJ
fbem-22072	136	22	writing	write	VERB
fbem-22072	136	23	a	a	DET
fbem-22072	136	24	report	report	NOUN
fbem-22072	136	25	(	(	PUNCT
fbem-22072	136	26	creswell	creswell	PROPN
fbem-22072	136	27	,	,	PUNCT
fbem-22072	136	28	2013	2013	NUM
fbem-22072	136	29	)	)	PUNCT
fbem-22072	136	30	.	.	PUNCT
fbem-22072	137	1	figure	figure	NOUN
fbem-22072	137	2	3	3	NUM
fbem-22072	137	3	below	below	ADV
fbem-22072	137	4	illustrates	illustrate	VERB
fbem-22072	137	5	the	the	DET
fbem-22072	137	6	review	review	NOUN
fbem-22072	137	7	process	process	NOUN
fbem-22072	137	8	.	.	PUNCT
fbem-22072	138	1	file:///c:/users	file:///c:/user	NOUN
fbem-22072	138	2	/	/	SYM
fbem-22072	138	3	gang	gang	NOUN
fbem-22072	138	4	/	/	SYM
fbem-22072	138	5	desktop	desktop	NOUN
fbem-22072	138	6	/	/	SYM
fbem-22072	138	7	文章排版格式模板2024.3.15/4.4.2.3	文章排版格式模板2024.3.15/4.4.2.3	NOUN
fbem-22072	138	8	24	24	NUM
fbem-22072	138	9	figure	figure	NOUN
fbem-22072	138	10	3	3	NUM
fbem-22072	138	11	.	.	NOUN
fbem-22072	138	12	six	six	NUM
fbem-22072	138	13	-	-	PUNCT
fbem-22072	138	14	step	step	NOUN
fbem-22072	138	15	thematic	thematic	ADJ
fbem-22072	138	16	analysis	analysis	NOUN
fbem-22072	138	17	procedure	procedure	NOUN
fbem-22072	138	18	(	(	PUNCT
fbem-22072	138	19	carroll	carroll	NOUN
fbem-22072	138	20	,	,	PUNCT
fbem-22072	138	21	booth	booth	NOUN
fbem-22072	138	22	,	,	PUNCT
fbem-22072	138	23	leaviss	leaviss	NOUN
fbem-22072	138	24	and	and	CCONJ
fbem-22072	138	25	rick	rick	PROPN
fbem-22072	138	26	,	,	PUNCT
fbem-22072	138	27	2013	2013	NUM
fbem-22072	138	28	)	)	PUNCT
fbem-22072	138	29	5	5	NUM
fbem-22072	138	30	.	.	PUNCT
fbem-22072	139	1	ethical	ethical	ADJ
fbem-22072	139	2	consideration	consideration	NOUN
fbem-22072	139	3	sekaran	sekaran	NOUN
fbem-22072	139	4	&	&	CCONJ
fbem-22072	139	5	bougie	bougie	PROPN
fbem-22072	139	6	emphasise	emphasise	VERB
fbem-22072	139	7	that	that	SCONJ
fbem-22072	139	8	ethical	ethical	ADJ
fbem-22072	139	9	considerations	consideration	NOUN
fbem-22072	139	10	should	should	AUX
fbem-22072	139	11	be	be	AUX
fbem-22072	139	12	taken	take	VERB
fbem-22072	139	13	into	into	ADP
fbem-22072	139	14	account	account	NOUN
fbem-22072	139	15	when	when	SCONJ
fbem-22072	139	16	accessing	access	VERB
fbem-22072	139	17	raw	raw	ADJ
fbem-22072	139	18	data	datum	NOUN
fbem-22072	139	19	,	,	PUNCT
fbem-22072	139	20	and	and	CCONJ
fbem-22072	139	21	that	that	SCONJ
fbem-22072	139	22	researchers	researcher	NOUN
fbem-22072	139	23	should	should	AUX
fbem-22072	139	24	value	value	VERB
fbem-22072	139	25	private	private	ADJ
fbem-22072	139	26	consent	consent	NOUN
fbem-22072	139	27	,	,	PUNCT
fbem-22072	139	28	ensuring	ensure	VERB
fbem-22072	139	29	that	that	SCONJ
fbem-22072	139	30	it	it	PRON
fbem-22072	139	31	is	be	AUX
fbem-22072	139	32	only	only	ADV
fbem-22072	139	33	used	use	VERB
fbem-22072	139	34	for	for	ADP
fbem-22072	139	35	testing	testing	NOUN
fbem-22072	139	36	purposes	purpose	NOUN
fbem-22072	139	37	and	and	CCONJ
fbem-22072	139	38	that	that	SCONJ
fbem-22072	139	39	details	detail	NOUN
fbem-22072	139	40	are	be	AUX
fbem-22072	139	41	not	not	PART
fbem-22072	139	42	disclosed	disclose	VERB
fbem-22072	139	43	to	to	ADP
fbem-22072	139	44	unrelated	unrelated	ADJ
fbem-22072	139	45	third	third	ADJ
fbem-22072	139	46	parties	party	NOUN
fbem-22072	139	47	.	.	PUNCT
fbem-22072	140	1	respondents	respondent	NOUN
fbem-22072	140	2	'	'	PART
fbem-22072	140	3	personal	personal	ADJ
fbem-22072	140	4	or	or	CCONJ
fbem-22072	140	5	invasive	invasive	ADJ
fbem-22072	140	6	details	detail	NOUN
fbem-22072	140	7	should	should	AUX
fbem-22072	140	8	be	be	AUX
fbem-22072	140	9	respected	respect	VERB
fbem-22072	140	10	and	and	CCONJ
fbem-22072	140	11	kept	keep	VERB
fbem-22072	140	12	confidential	confidential	ADJ
fbem-22072	140	13	;	;	PUNCT
fbem-22072	140	14	this	this	PRON
fbem-22072	140	15	is	be	AUX
fbem-22072	140	16	even	even	ADV
fbem-22072	140	17	more	more	ADV
fbem-22072	140	18	crucial	crucial	ADJ
fbem-22072	140	19	(	(	PUNCT
fbem-22072	140	20	saunders	saunder	NOUN
fbem-22072	140	21	et	et	PROPN
fbem-22072	140	22	al	al	PROPN
fbem-22072	140	23	.	.	PROPN
fbem-22072	140	24	,	,	PUNCT
fbem-22072	140	25	2016	2016	NUM
fbem-22072	140	26	)	)	PUNCT
fbem-22072	140	27	.	.	PUNCT
fbem-22072	141	1	the	the	DET
fbem-22072	141	2	researcher	researcher	NOUN
fbem-22072	141	3	made	make	VERB
fbem-22072	141	4	it	it	PRON
fbem-22072	141	5	clear	clear	ADJ
fbem-22072	141	6	that	that	SCONJ
fbem-22072	141	7	participants	participant	NOUN
fbem-22072	141	8	should	should	AUX
fbem-22072	141	9	not	not	PART
fbem-22072	141	10	be	be	AUX
fbem-22072	141	11	asked	ask	VERB
fbem-22072	141	12	to	to	PART
fbem-22072	141	13	answer	answer	VERB
fbem-22072	141	14	specific	specific	ADJ
fbem-22072	141	15	questions	question	NOUN
fbem-22072	141	16	because	because	SCONJ
fbem-22072	141	17	their	their	PRON
fbem-22072	141	18	results	result	NOUN
fbem-22072	141	19	were	be	AUX
fbem-22072	141	20	uncomfortable	uncomfortable	ADJ
fbem-22072	141	21	.	.	PUNCT
fbem-22072	142	1	interviewers	interviewer	NOUN
fbem-22072	142	2	must	must	AUX
fbem-22072	142	3	inform	inform	VERB
fbem-22072	142	4	participants	participant	NOUN
fbem-22072	142	5	that	that	SCONJ
fbem-22072	142	6	they	they	PRON
fbem-22072	142	7	should	should	AUX
fbem-22072	142	8	not	not	PART
fbem-22072	142	9	express	express	VERB
fbem-22072	142	10	racist	racist	ADJ
fbem-22072	142	11	views	view	NOUN
fbem-22072	142	12	or	or	CCONJ
fbem-22072	142	13	use	use	VERB
fbem-22072	142	14	abusive	abusive	ADJ
fbem-22072	142	15	language	language	NOUN
fbem-22072	142	16	while	while	SCONJ
fbem-22072	142	17	participating	participate	VERB
fbem-22072	142	18	in	in	ADP
fbem-22072	142	19	the	the	DET
fbem-22072	142	20	interview	interview	NOUN
fbem-22072	142	21	.	.	PUNCT
fbem-22072	143	1	on	on	ADP
fbem-22072	143	2	the	the	DET
fbem-22072	143	3	other	other	ADJ
fbem-22072	143	4	hand	hand	NOUN
fbem-22072	143	5	,	,	PUNCT
fbem-22072	143	6	applicants	applicant	NOUN
fbem-22072	143	7	are	be	AUX
fbem-22072	143	8	encouraged	encourage	VERB
fbem-22072	143	9	to	to	PART
fbem-22072	143	10	participate	participate	VERB
fbem-22072	143	11	in	in	ADP
fbem-22072	143	12	the	the	DET
fbem-22072	143	13	interview	interview	NOUN
fbem-22072	143	14	by	by	ADP
fbem-22072	143	15	answering	answer	VERB
fbem-22072	143	16	truthfully	truthfully	ADV
fbem-22072	143	17	and	and	CCONJ
fbem-22072	143	18	accurately	accurately	ADV
fbem-22072	143	19	the	the	DET
fbem-22072	143	20	questions	question	NOUN
fbem-22072	143	21	posed	pose	VERB
fbem-22072	143	22	in	in	ADP
fbem-22072	143	23	the	the	DET
fbem-22072	143	24	interview	interview	NOUN
fbem-22072	143	25	.	.	PUNCT
fbem-22072	144	1	6	6	X
fbem-22072	144	2	.	.	X
fbem-22072	144	3	limitation	limitation	NOUN
fbem-22072	144	4	of	of	ADP
fbem-22072	144	5	the	the	DET
fbem-22072	144	6	study	study	NOUN
fbem-22072	144	7	there	there	PRON
fbem-22072	144	8	are	be	VERB
fbem-22072	144	9	a	a	DET
fbem-22072	144	10	number	number	NOUN
fbem-22072	144	11	of	of	ADP
fbem-22072	144	12	limitations	limitation	NOUN
fbem-22072	144	13	to	to	ADP
fbem-22072	144	14	the	the	DET
fbem-22072	144	15	scope	scope	NOUN
fbem-22072	144	16	of	of	ADP
fbem-22072	144	17	this	this	DET
fbem-22072	144	18	research	research	NOUN
fbem-22072	144	19	proposal	proposal	NOUN
fbem-22072	144	20	,	,	PUNCT
fbem-22072	144	21	including	include	VERB
fbem-22072	144	22	time	time	NOUN
fbem-22072	144	23	,	,	PUNCT
fbem-22072	144	24	geography	geography	NOUN
fbem-22072	144	25	,	,	PUNCT
fbem-22072	144	26	and	and	CCONJ
fbem-22072	144	27	participants	participant	NOUN
fbem-22072	144	28	.	.	PUNCT
fbem-22072	145	1	these	these	DET
fbem-22072	145	2	limitations	limitation	NOUN
fbem-22072	145	3	may	may	AUX
fbem-22072	145	4	have	have	VERB
fbem-22072	145	5	an	an	DET
fbem-22072	145	6	impact	impact	NOUN
fbem-22072	145	7	on	on	ADP
fbem-22072	145	8	the	the	DET
fbem-22072	145	9	generalisability	generalisability	NOUN
fbem-22072	145	10	and	and	CCONJ
fbem-22072	145	11	replication	replication	NOUN
fbem-22072	145	12	of	of	ADP
fbem-22072	145	13	the	the	DET
fbem-22072	145	14	research	research	NOUN
fbem-22072	145	15	findings	finding	NOUN
fbem-22072	145	16	.	.	PUNCT
fbem-22072	146	1	firstly	firstly	ADV
fbem-22072	146	2	,	,	PUNCT
fbem-22072	146	3	due	due	ADP
fbem-22072	146	4	to	to	ADP
fbem-22072	146	5	the	the	DET
fbem-22072	146	6	cross	cross	ADJ
fbem-22072	146	7	-	-	ADJ
fbem-22072	146	8	sectional	sectional	ADJ
fbem-22072	146	9	design	design	NOUN
fbem-22072	146	10	,	,	PUNCT
fbem-22072	146	11	the	the	DET
fbem-22072	146	12	study	study	NOUN
fbem-22072	146	13	data	datum	NOUN
fbem-22072	146	14	only	only	ADV
fbem-22072	146	15	reflects	reflect	VERB
fbem-22072	146	16	the	the	DET
fbem-22072	146	17	situation	situation	NOUN
fbem-22072	146	18	at	at	ADP
fbem-22072	146	19	a	a	DET
fbem-22072	146	20	specific	specific	ADJ
fbem-22072	146	21	point	point	NOUN
fbem-22072	146	22	in	in	ADP
fbem-22072	146	23	time	time	NOUN
fbem-22072	146	24	,	,	PUNCT
fbem-22072	146	25	which	which	PRON
fbem-22072	146	26	does	do	AUX
fbem-22072	146	27	not	not	PART
fbem-22072	146	28	capture	capture	VERB
fbem-22072	146	29	the	the	DET
fbem-22072	146	30	trends	trend	NOUN
fbem-22072	146	31	and	and	CCONJ
fbem-22072	146	32	dynamics	dynamic	NOUN
fbem-22072	146	33	over	over	ADP
fbem-22072	146	34	time	time	NOUN
fbem-22072	146	35	,	,	PUNCT
fbem-22072	146	36	limiting	limit	VERB
fbem-22072	146	37	the	the	DET
fbem-22072	146	38	observation	observation	NOUN
fbem-22072	146	39	and	and	CCONJ
fbem-22072	146	40	analysis	analysis	NOUN
fbem-22072	146	41	of	of	ADP
fbem-22072	146	42	long	long	ADJ
fbem-22072	146	43	-	-	PUNCT
fbem-22072	146	44	term	term	NOUN
fbem-22072	146	45	effects	effect	NOUN
fbem-22072	146	46	.	.	PUNCT
fbem-22072	147	1	secondly	secondly	ADV
fbem-22072	147	2	,	,	PUNCT
fbem-22072	147	3	due	due	ADP
fbem-22072	147	4	to	to	ADP
fbem-22072	147	5	limited	limited	ADJ
fbem-22072	147	6	resources	resource	NOUN
fbem-22072	147	7	,	,	PUNCT
fbem-22072	147	8	only	only	ADV
fbem-22072	147	9	respondents	respondent	NOUN
fbem-22072	147	10	from	from	ADP
fbem-22072	147	11	zhejiang	zhejiang	PROPN
fbem-22072	147	12	province	province	PROPN
fbem-22072	147	13	in	in	ADP
fbem-22072	147	14	china	china	PROPN
fbem-22072	147	15	participated	participate	VERB
fbem-22072	147	16	,	,	PUNCT
fbem-22072	147	17	which	which	PRON
fbem-22072	147	18	may	may	AUX
fbem-22072	147	19	lead	lead	VERB
fbem-22072	147	20	to	to	ADP
fbem-22072	147	21	geographical	geographical	ADJ
fbem-22072	147	22	limitations	limitation	NOUN
fbem-22072	147	23	of	of	ADP
fbem-22072	147	24	the	the	DET
fbem-22072	147	25	study	study	NOUN
fbem-22072	147	26	results	result	NOUN
fbem-22072	147	27	,	,	PUNCT
fbem-22072	147	28	restricting	restrict	VERB
fbem-22072	147	29	the	the	DET
fbem-22072	147	30	ability	ability	NOUN
fbem-22072	147	31	to	to	PART
fbem-22072	147	32	generalise	generalise	VERB
fbem-22072	147	33	to	to	ADP
fbem-22072	147	34	other	other	ADJ
fbem-22072	147	35	regions	region	NOUN
fbem-22072	147	36	or	or	CCONJ
fbem-22072	147	37	countries	country	NOUN
fbem-22072	147	38	.	.	PUNCT
fbem-22072	148	1	based	base	VERB
fbem-22072	148	2	on	on	ADP
fbem-22072	148	3	these	these	DET
fbem-22072	148	4	limitations	limitation	NOUN
fbem-22072	148	5	,	,	PUNCT
fbem-22072	148	6	this	this	DET
fbem-22072	148	7	study	study	NOUN
fbem-22072	148	8	could	could	AUX
fbem-22072	148	9	have	have	AUX
fbem-22072	148	10	taken	take	VERB
fbem-22072	148	11	a	a	DET
fbem-22072	148	12	number	number	NOUN
fbem-22072	148	13	of	of	ADP
fbem-22072	148	14	steps	step	NOUN
fbem-22072	148	15	to	to	PART
fbem-22072	148	16	ensure	ensure	VERB
fbem-22072	148	17	rigour	rigour	NOUN
fbem-22072	148	18	.	.	PUNCT
fbem-22072	149	1	whilst	whilst	SCONJ
fbem-22072	149	2	this	this	DET
fbem-22072	149	3	study	study	NOUN
fbem-22072	149	4	utilised	utilise	VERB
fbem-22072	149	5	a	a	DET
fbem-22072	149	6	crosssectional	crosssectional	ADJ
fbem-22072	149	7	design	design	NOUN
fbem-22072	149	8	,	,	PUNCT
fbem-22072	149	9	the	the	DET
fbem-22072	149	10	impact	impact	NOUN
fbem-22072	149	11	of	of	ADP
fbem-22072	149	12	temporal	temporal	ADJ
fbem-22072	149	13	change	change	NOUN
fbem-22072	149	14	on	on	ADP
fbem-22072	149	15	the	the	DET
fbem-22072	149	16	results	result	NOUN
fbem-22072	149	17	could	could	AUX
fbem-22072	149	18	be	be	AUX
fbem-22072	149	19	explored	explore	VERB
fbem-22072	149	20	by	by	ADP
fbem-22072	149	21	introducing	introduce	VERB
fbem-22072	149	22	longitudinal	longitudinal	ADJ
fbem-22072	149	23	data	datum	NOUN
fbem-22072	149	24	collection	collection	NOUN
fbem-22072	149	25	through	through	ADP
fbem-22072	149	26	a	a	DET
fbem-22072	149	27	follow	follow	VERB
fbem-22072	149	28	-	-	PUNCT
fbem-22072	149	29	up	up	ADP
fbem-22072	149	30	study	study	NOUN
fbem-22072	149	31	.	.	PUNCT
fbem-22072	150	1	as	as	ADV
fbem-22072	150	2	far	far	ADV
fbem-22072	150	3	as	as	ADP
fbem-22072	150	4	possible	possible	ADJ
fbem-22072	150	5	,	,	PUNCT
fbem-22072	150	6	participants	participant	NOUN
fbem-22072	150	7	from	from	ADP
fbem-22072	150	8	different	different	ADJ
fbem-22072	150	9	backgrounds	background	NOUN
fbem-22072	150	10	,	,	PUNCT
fbem-22072	150	11	ages	age	NOUN
fbem-22072	150	12	and	and	CCONJ
fbem-22072	150	13	genders	gender	NOUN
fbem-22072	150	14	were	be	AUX
fbem-22072	150	15	recruited	recruit	VERB
fbem-22072	150	16	for	for	SCONJ
fbem-22072	150	17	the	the	DET
fbem-22072	150	18	sample	sample	NOUN
fbem-22072	150	19	to	to	PART
fbem-22072	150	20	ensure	ensure	VERB
fbem-22072	150	21	that	that	SCONJ
fbem-22072	150	22	the	the	DET
fbem-22072	150	23	findings	finding	NOUN
fbem-22072	150	24	are	be	AUX
fbem-22072	150	25	representative	representative	ADJ
fbem-22072	150	26	and	and	CCONJ
fbem-22072	150	27	comprehensive	comprehensive	ADJ
fbem-22072	150	28	.	.	PUNCT
fbem-22072	151	1	references	reference	NOUN
fbem-22072	151	2	[	[	X
fbem-22072	151	3	1	1	NUM
fbem-22072	151	4	]	]	X
fbem-22072	151	5	amos	amos	PROPN
fbem-22072	151	6	,	,	PUNCT
fbem-22072	151	7	c.	c.	PROPN
fbem-22072	151	8	,	,	PUNCT
fbem-22072	151	9	holmes	holmes	PROPN
fbem-22072	151	10	,	,	PUNCT
fbem-22072	151	11	g.	g.	PROPN
fbem-22072	151	12	and	and	CCONJ
fbem-22072	151	13	strutton	strutton	PROPN
fbem-22072	151	14	,	,	PUNCT
fbem-22072	151	15	d.	d.	PROPN
fbem-22072	151	16	(	(	PUNCT
fbem-22072	151	17	2008	2008	NUM
fbem-22072	151	18	)	)	PUNCT
fbem-22072	151	19	‘	'	PUNCT
fbem-22072	151	20	exploring	explore	VERB
fbem-22072	151	21	the	the	DET
fbem-22072	151	22	relationship	relationship	NOUN
fbem-22072	151	23	between	between	ADP
fbem-22072	151	24	celebrity	celebrity	NOUN
fbem-22072	151	25	endorser	endorser	NOUN
fbem-22072	151	26	effects	effect	NOUN
fbem-22072	151	27	and	and	CCONJ
fbem-22072	151	28	advertising	advertising	NOUN
fbem-22072	151	29	effectiveness	effectiveness	NOUN
fbem-22072	151	30	’	'	PUNCT
fbem-22072	151	31	,	,	PUNCT
fbem-22072	151	32	international	international	ADJ
fbem-22072	151	33	journal	journal	NOUN
fbem-22072	151	34	of	of	ADP
fbem-22072	151	35	advertising	advertising	NOUN
fbem-22072	151	36	,	,	PUNCT
fbem-22072	151	37	27(2	27(2	NUM
fbem-22072	151	38	)	)	PUNCT
fbem-22072	151	39	,	,	PUNCT
fbem-22072	151	40	pp	pp	ADP
fbem-22072	151	41	.	.	PUNCT
fbem-22072	152	1	209–234	209–234	NUM
fbem-22072	152	2	.	.	PUNCT
fbem-22072	153	1	doi:10.1080/02650487.2008.11073052	doi:10.1080/02650487.2008.11073052	PROPN
fbem-22072	153	2	.	.	PUNCT
fbem-22072	154	1	[	[	X
fbem-22072	154	2	2	2	NUM
fbem-22072	154	3	]	]	PUNCT
fbem-22072	154	4	asheim	asheim	PROPN
fbem-22072	154	5	,	,	PUNCT
fbem-22072	154	6	l.	l.	PROPN
fbem-22072	154	7	(	(	PUNCT
fbem-22072	154	8	1980	1980	NUM
fbem-22072	154	9	)	)	PUNCT
fbem-22072	154	10	‘	'	PUNCT
fbem-22072	154	11	bernard	bernard	PROPN
fbem-22072	154	12	berelson	berelson	PROPN
fbem-22072	154	13	(	(	PUNCT
fbem-22072	154	14	1912	1912	NUM
fbem-22072	154	15	-	-	SYM
fbem-22072	154	16	1979	1979	NUM
fbem-22072	154	17	)	)	PUNCT
fbem-22072	154	18	’	'	PUNCT
fbem-22072	154	19	,	,	PUNCT
fbem-22072	154	20	the	the	DET
fbem-22072	154	21	library	library	NOUN
fbem-22072	154	22	quarterly	quarterly	NOUN
fbem-22072	154	23	,	,	PUNCT
fbem-22072	154	24	50(4	50(4	NUM
fbem-22072	154	25	)	)	PUNCT
fbem-22072	154	26	,	,	PUNCT
fbem-22072	154	27	pp	pp	ADP
fbem-22072	154	28	.	.	PUNCT
fbem-22072	155	1	407–409	407–409	NUM
fbem-22072	155	2	.	.	PUNCT
fbem-22072	156	1	doi:10.1086/601015	doi:10.1086/601015	NOUN
fbem-22072	156	2	.	.	PUNCT
fbem-22072	157	1	[	[	X
fbem-22072	157	2	3	3	NUM
fbem-22072	157	3	]	]	X
fbem-22072	157	4	brown	brown	PROPN
fbem-22072	157	5	,	,	PUNCT
fbem-22072	157	6	d.	d.	PROPN
fbem-22072	157	7	and	and	CCONJ
fbem-22072	157	8	hayes	hayes	PROPN
fbem-22072	157	9	,	,	PUNCT
fbem-22072	157	10	n.	n.	PROPN
fbem-22072	157	11	(	(	PUNCT
fbem-22072	157	12	2008	2008	NUM
fbem-22072	157	13	)	)	PUNCT
fbem-22072	157	14	‘	'	PUNCT
fbem-22072	157	15	evaluating	evaluate	VERB
fbem-22072	157	16	influencer	influencer	NOUN
fbem-22072	157	17	marketing	marketing	NOUN
fbem-22072	157	18	’	'	PUNCT
fbem-22072	157	19	,	,	PUNCT
fbem-22072	157	20	influencer	influencer	NOUN
fbem-22072	157	21	marketing	marketing	NOUN
fbem-22072	157	22	,	,	PUNCT
fbem-22072	157	23	pp	pp	ADJ
fbem-22072	157	24	.	.	PUNCT
fbem-22072	158	1	129–137	129–137	NUM
fbem-22072	158	2	.	.	PUNCT
fbem-22072	159	1	doi:10.1016	doi:10.1016	PROPN
fbem-22072	159	2	/	/	SYM
fbem-22072	159	3	b978	b978	PROPN
fbem-22072	159	4	-	-	PUNCT
fbem-22072	159	5	0	0	NUM
fbem-22072	159	6	-	-	PUNCT
fbem-22072	159	7	7506	7506	NUM
fbem-22072	159	8	-	-	PUNCT
fbem-22072	159	9	8600	8600	NUM
fbem-22072	159	10	-	-	PUNCT
fbem-22072	159	11	6.50017	6.50017	NUM
fbem-22072	159	12	-	-	SYM
fbem-22072	159	13	3	3	NUM
fbem-22072	159	14	.	.	PUNCT
fbem-22072	160	1	[	[	X
fbem-22072	160	2	4	4	NUM
fbem-22072	160	3	]	]	X
fbem-22072	160	4	booth	booth	NOUN
fbem-22072	160	5	,	,	PUNCT
fbem-22072	160	6	n.	n.	NOUN
fbem-22072	160	7	and	and	CCONJ
fbem-22072	160	8	matic	matic	ADJ
fbem-22072	160	9	,	,	PUNCT
fbem-22072	160	10	j.a	j.a	PROPN
fbem-22072	160	11	.	.	PROPN
fbem-22072	160	12	(	(	PUNCT
fbem-22072	160	13	2011	2011	NUM
fbem-22072	160	14	)	)	PUNCT
fbem-22072	160	15	‘	'	PUNCT
fbem-22072	160	16	mapping	mapping	NOUN
fbem-22072	160	17	and	and	CCONJ
fbem-22072	160	18	leveraging	leverage	VERB
fbem-22072	160	19	influencers	influencer	NOUN
fbem-22072	160	20	in	in	ADP
fbem-22072	160	21	social	social	ADJ
fbem-22072	160	22	media	medium	NOUN
fbem-22072	160	23	to	to	PART
fbem-22072	160	24	shape	shape	VERB
fbem-22072	160	25	corporate	corporate	ADJ
fbem-22072	160	26	brand	brand	NOUN
fbem-22072	160	27	perceptions	perception	NOUN
fbem-22072	160	28	’	'	PUNCT
fbem-22072	160	29	,	,	PUNCT
fbem-22072	160	30	corporate	corporate	ADJ
fbem-22072	160	31	communications	communication	NOUN
fbem-22072	160	32	:	:	PUNCT
fbem-22072	160	33	an	an	DET
fbem-22072	160	34	international	international	ADJ
fbem-22072	160	35	journal	journal	NOUN
fbem-22072	160	36	,	,	PUNCT
fbem-22072	160	37	16(3	16(3	NOUN
fbem-22072	160	38	)	)	PUNCT
fbem-22072	160	39	,	,	PUNCT
fbem-22072	160	40	pp	pp	ADJ
fbem-22072	160	41	.	.	PUNCT
fbem-22072	161	1	184–191	184–191	NUM
fbem-22072	161	2	.	.	PUNCT
fbem-22072	161	3	doi:10.1108/13563281111156853	doi:10.1108/13563281111156853	NOUN
fbem-22072	161	4	.	.	PUNCT
fbem-22072	162	1	25	25	NUM
fbem-22072	163	1	[	[	SYM
fbem-22072	163	2	5	5	NUM
fbem-22072	163	3	]	]	PUNCT
fbem-22072	163	4	boerman	boerman	NOUN
fbem-22072	163	5	,	,	PUNCT
fbem-22072	163	6	s.c	s.c	PROPN
fbem-22072	163	7	.	.	PROPN
fbem-22072	163	8	(	(	PUNCT
fbem-22072	163	9	2020	2020	NUM
fbem-22072	163	10	)	)	PUNCT
fbem-22072	163	11	‘	'	PUNCT
fbem-22072	163	12	the	the	DET
fbem-22072	163	13	effects	effect	NOUN
fbem-22072	163	14	of	of	ADP
fbem-22072	163	15	the	the	DET
fbem-22072	163	16	standardized	standardized	ADJ
fbem-22072	163	17	instagram	instagram	PROPN
fbem-22072	163	18	disclosure	disclosure	NOUN
fbem-22072	163	19	for	for	ADP
fbem-22072	163	20	micro	micro	NOUN
fbem-22072	163	21	-	-	ADJ
fbem-22072	163	22	and	and	CCONJ
fbem-22072	163	23	meso	meso	NOUN
fbem-22072	163	24	-	-	PUNCT
fbem-22072	163	25	influencers	influencer	NOUN
fbem-22072	163	26	’	'	PUNCT
fbem-22072	163	27	computers	computer	NOUN
fbem-22072	163	28	in	in	ADP
fbem-22072	163	29	human	human	ADJ
fbem-22072	163	30	behavior	behavior	NOUN
fbem-22072	163	31	,	,	PUNCT
fbem-22072	163	32	103	103	NUM
fbem-22072	163	33	,	,	PUNCT
fbem-22072	163	34	pp.199–207	pp.199–207	NOUN
fbem-22072	163	35	.	.	PUNCT
fbem-22072	164	1	doi:10.1016	doi:10.1016	PROPN
fbem-22072	164	2	/	/	SYM
fbem-22072	164	3	j.chb.2019.09.015	j.chb.2019.09.015	PROPN
fbem-22072	164	4	.	.	PUNCT
fbem-22072	165	1	[	[	X
fbem-22072	165	2	6	6	NUM
fbem-22072	165	3	]	]	SYM
fbem-22072	165	4	berger	berger	PROPN
fbem-22072	165	5	,	,	PUNCT
fbem-22072	165	6	p.	p.	NOUN
fbem-22072	165	7	and	and	CCONJ
fbem-22072	165	8	luckmann	luckmann	PROPN
fbem-22072	165	9	,	,	PUNCT
fbem-22072	165	10	t.	t.	PROPN
fbem-22072	165	11	(	(	PUNCT
fbem-22072	165	12	2023	2023	NUM
fbem-22072	165	13	)	)	PUNCT
fbem-22072	165	14	‘	'	PUNCT
fbem-22072	165	15	the	the	DET
fbem-22072	165	16	social	social	ADJ
fbem-22072	165	17	construction	construction	NOUN
fbem-22072	165	18	of	of	ADP
fbem-22072	165	19	reality	reality	NOUN
fbem-22072	165	20	’	'	PUNCT
fbem-22072	165	21	,	,	PUNCT
fbem-22072	165	22	social	social	ADJ
fbem-22072	165	23	theory	theory	NOUN
fbem-22072	165	24	re	re	VERB
fbem-22072	165	25	-	-	VERB
fbem-22072	165	26	wired	wired	ADJ
fbem-22072	165	27	,	,	PUNCT
fbem-22072	165	28	pp	pp	ADJ
fbem-22072	165	29	.	.	PUNCT
fbem-22072	166	1	92–101	92–101	NUM
fbem-22072	166	2	.	.	PUNCT
fbem-22072	167	1	doi:10.4324/9781003320609	doi:10.4324/9781003320609	NOUN
fbem-22072	167	2	-	-	PUNCT
fbem-22072	167	3	11	11	NUM
fbem-22072	167	4	.	.	PUNCT
fbem-22072	168	1	[	[	X
fbem-22072	168	2	7	7	NUM
fbem-22072	168	3	]	]	X
fbem-22072	168	4	bethlehem	bethlehem	PROPN
fbem-22072	168	5	,	,	PUNCT
fbem-22072	168	6	j.	j.	PROPN
fbem-22072	168	7	(	(	PUNCT
fbem-22072	168	8	2009	2009	NUM
fbem-22072	168	9	)	)	PUNCT
fbem-22072	168	10	applied	apply	VERB
fbem-22072	168	11	survey	survey	NOUN
fbem-22072	168	12	methods	method	NOUN
fbem-22072	168	13	[	[	X
fbem-22072	168	14	preprint	preprint	NOUN
fbem-22072	168	15	]	]	X
fbem-22072	168	16	.	.	PUNCT
fbem-22072	169	1	doi:10.1002/9780470494998	doi:10.1002/9780470494998	X
fbem-22072	169	2	.	.	PUNCT
fbem-22072	170	1	[	[	X
fbem-22072	170	2	8	8	NUM
fbem-22072	170	3	]	]	X
fbem-22072	170	4	cheung	cheung	PROPN
fbem-22072	170	5	,	,	PUNCT
fbem-22072	170	6	c.m.k	c.m.k	PROPN
fbem-22072	170	7	.	.	PROPN
fbem-22072	170	8	,	,	PUNCT
fbem-22072	170	9	xiao	xiao	PROPN
fbem-22072	170	10	,	,	PUNCT
fbem-22072	170	11	b.s	b.s	PROPN
fbem-22072	170	12	.	.	PROPN
fbem-22072	170	13	and	and	CCONJ
fbem-22072	170	14	liu	liu	PROPN
fbem-22072	170	15	,	,	PUNCT
fbem-22072	170	16	i.l.b	i.l.b	PROPN
fbem-22072	170	17	.	.	PUNCT
fbem-22072	170	18	(	(	PUNCT
fbem-22072	170	19	2014	2014	NUM
fbem-22072	170	20	)	)	PUNCT
fbem-22072	170	21	‘	'	PUNCT
fbem-22072	170	22	do	do	AUX
fbem-22072	170	23	actions	action	NOUN
fbem-22072	170	24	speak	speak	VERB
fbem-22072	170	25	louder	louder	ADV
fbem-22072	170	26	than	than	ADP
fbem-22072	170	27	voices	voice	NOUN
fbem-22072	170	28	?	?	PUNCT
fbem-22072	171	1	the	the	DET
fbem-22072	171	2	signaling	signal	VERB
fbem-22072	171	3	role	role	NOUN
fbem-22072	171	4	of	of	ADP
fbem-22072	171	5	social	social	ADJ
fbem-22072	171	6	information	information	NOUN
fbem-22072	171	7	cues	cue	NOUN
fbem-22072	171	8	in	in	ADP
fbem-22072	171	9	influencing	influence	VERB
fbem-22072	171	10	consumer	consumer	NOUN
fbem-22072	171	11	purchase	purchase	NOUN
fbem-22072	171	12	decisions	decision	NOUN
fbem-22072	171	13	’	'	PUNCT
fbem-22072	171	14	,	,	PUNCT
fbem-22072	171	15	decision	decision	NOUN
fbem-22072	171	16	support	support	NOUN
fbem-22072	171	17	systems	system	NOUN
fbem-22072	171	18	,	,	PUNCT
fbem-22072	171	19	65	65	NUM
fbem-22072	171	20	,	,	PUNCT
fbem-22072	171	21	pp	pp	ADJ
fbem-22072	171	22	.	.	PUNCT
fbem-22072	172	1	50–58	50–58	NUM
fbem-22072	172	2	.	.	PUNCT
fbem-22072	173	1	doi:10.1016	doi:10.1016	PROPN
fbem-22072	173	2	/	/	SYM
fbem-22072	173	3	j.dss.2014.05.002	j.dss.2014.05.002	PROPN
fbem-22072	173	4	.	.	PUNCT
fbem-22072	174	1	[	[	X
fbem-22072	174	2	9	9	NUM
fbem-22072	174	3	]	]	X
fbem-22072	174	4	cronbach	cronbach	NOUN
fbem-22072	174	5	,	,	PUNCT
fbem-22072	174	6	l.j	l.j	PROPN
fbem-22072	174	7	.	.	PROPN
fbem-22072	174	8	(	(	PUNCT
fbem-22072	174	9	1951	1951	NUM
fbem-22072	174	10	)	)	PUNCT
fbem-22072	174	11	‘	'	PUNCT
fbem-22072	174	12	coefficient	coefficient	NOUN
fbem-22072	174	13	alpha	alpha	NOUN
fbem-22072	174	14	and	and	CCONJ
fbem-22072	174	15	the	the	DET
fbem-22072	174	16	internal	internal	ADJ
fbem-22072	174	17	structure	structure	NOUN
fbem-22072	174	18	of	of	ADP
fbem-22072	174	19	tests	test	NOUN
fbem-22072	174	20	’	'	PUNCT
fbem-22072	174	21	,	,	PUNCT
fbem-22072	174	22	psychometrika	psychometrika	X
fbem-22072	174	23	,	,	PUNCT
fbem-22072	174	24	16(3	16(3	NOUN
fbem-22072	174	25	)	)	PUNCT
fbem-22072	174	26	,	,	PUNCT
fbem-22072	174	27	pp	pp	ADP
fbem-22072	174	28	.	.	PUNCT
fbem-22072	175	1	297–334	297–334	NUM
fbem-22072	175	2	.	.	PUNCT
fbem-22072	176	1	doi:10.1007	doi:10.1007	PROPN
fbem-22072	176	2	/	/	SYM
fbem-22072	176	3	bf02310555	bf02310555	PROPN
fbem-22072	176	4	.	.	PUNCT
fbem-22072	177	1	[	[	X
fbem-22072	177	2	10	10	NUM
fbem-22072	177	3	]	]	X
fbem-22072	177	4	creswell	creswell	PROPN
fbem-22072	177	5	,	,	PUNCT
fbem-22072	177	6	j.	j.	PROPN
fbem-22072	177	7	w.	w.	PROPN
fbem-22072	177	8	(	(	PUNCT
fbem-22072	177	9	2014	2014	NUM
fbem-22072	177	10	)	)	PUNCT
fbem-22072	177	11	research	research	NOUN
fbem-22072	177	12	design	design	NOUN
fbem-22072	177	13	:	:	PUNCT
fbem-22072	177	14	qualitative	qualitative	NOUN
fbem-22072	177	15	,	,	PUNCT
fbem-22072	177	16	quantitative	quantitative	ADJ
fbem-22072	177	17	,	,	PUNCT
fbem-22072	177	18	and	and	CCONJ
fbem-22072	177	19	mixed	mixed	ADJ
fbem-22072	177	20	methods	method	NOUN
fbem-22072	177	21	approaches	approach	NOUN
fbem-22072	177	22	.	.	PUNCT
fbem-22072	178	1	4th	4th	ADJ
fbem-22072	178	2	ed	ed	NOUN
fbem-22072	178	3	.	.	PUNCT
fbem-22072	179	1	london	london	PROPN
fbem-22072	179	2	:	:	PUNCT
fbem-22072	179	3	sage	sage	NOUN
fbem-22072	179	4	.	.	PUNCT
fbem-22072	180	1	[	[	X
fbem-22072	180	2	11	11	NUM
fbem-22072	180	3	]	]	X
fbem-22072	180	4	de	de	X
fbem-22072	180	5	veirman	veirman	PROPN
fbem-22072	180	6	,	,	PUNCT
fbem-22072	180	7	m.	m.	NOUN
fbem-22072	180	8	et	et	PROPN
fbem-22072	180	9	al	al	PROPN
fbem-22072	180	10	.	.	PROPN
fbem-22072	180	11	(	(	PUNCT
fbem-22072	180	12	2017	2017	NUM
fbem-22072	180	13	)	)	PUNCT
fbem-22072	180	14	‘	'	PUNCT
fbem-22072	180	15	consumers	consumer	NOUN
fbem-22072	180	16	’	'	PUNCT
fbem-22072	180	17	motivations	motivation	NOUN
fbem-22072	180	18	for	for	ADP
fbem-22072	180	19	lurking	lurk	VERB
fbem-22072	180	20	and	and	CCONJ
fbem-22072	180	21	posting	post	VERB
fbem-22072	180	22	in	in	ADP
fbem-22072	180	23	brand	brand	NOUN
fbem-22072	180	24	communities	community	NOUN
fbem-22072	180	25	on	on	ADP
fbem-22072	180	26	social	social	ADJ
fbem-22072	180	27	networking	network	VERB
fbem-22072	180	28	sites	site	NOUN
fbem-22072	180	29	’	'	PUNCT
fbem-22072	180	30	,	,	PUNCT
fbem-22072	180	31	digital	digital	ADJ
fbem-22072	180	32	advertising	advertising	NOUN
fbem-22072	180	33	,	,	PUNCT
fbem-22072	180	34	pp	pp	X
fbem-22072	180	35	.	.	PUNCT
fbem-22072	181	1	207–221	207–221	NUM
fbem-22072	181	2	.	.	PUNCT
fbem-22072	181	3	doi:10.4324/9781315623252	doi:10.4324/9781315623252	NOUN
fbem-22072	181	4	-	-	PUNCT
fbem-22072	181	5	12	12	NUM
fbem-22072	181	6	.	.	PUNCT
fbem-22072	182	1	[	[	X
fbem-22072	182	2	12	12	NUM
fbem-22072	182	3	]	]	PUNCT
fbem-22072	182	4	erdogan	erdogan	X
fbem-22072	182	5	,	,	PUNCT
fbem-22072	182	6	b.z	b.z	PROPN
fbem-22072	182	7	.	.	PROPN
fbem-22072	182	8	(	(	PUNCT
fbem-22072	182	9	1999	1999	NUM
fbem-22072	182	10	)	)	PUNCT
fbem-22072	182	11	‘	'	PUNCT
fbem-22072	182	12	celebrity	celebrity	NOUN
fbem-22072	182	13	endorsement	endorsement	NOUN
fbem-22072	182	14	:	:	PUNCT
fbem-22072	182	15	a	a	DET
fbem-22072	182	16	literature	literature	NOUN
fbem-22072	182	17	review	review	NOUN
fbem-22072	182	18	’	'	PUNCT
fbem-22072	182	19	,	,	PUNCT
fbem-22072	182	20	journal	journal	NOUN
fbem-22072	182	21	of	of	ADP
fbem-22072	182	22	marketing	marketing	NOUN
fbem-22072	182	23	management	management	NOUN
fbem-22072	182	24	,	,	PUNCT
fbem-22072	182	25	15(4	15(4	NUM
fbem-22072	182	26	)	)	PUNCT
fbem-22072	182	27	,	,	PUNCT
fbem-22072	182	28	pp	pp	PROPN
fbem-22072	182	29	.	.	PUNCT
fbem-22072	183	1	291	291	NUM
fbem-22072	183	2	–	–	PUNCT
fbem-22072	183	3	314	314	NUM
fbem-22072	183	4	.	.	PUNCT
fbem-22072	183	5	doi:10.1362/026725799784870379	doi:10.1362/026725799784870379	ADJ
fbem-22072	183	6	.	.	PUNCT
fbem-22072	184	1	[	[	X
fbem-22072	184	2	13	13	NUM
fbem-22072	184	3	]	]	SYM
fbem-22072	184	4	eppler	eppler	NOUN
fbem-22072	184	5	,	,	PUNCT
fbem-22072	184	6	m.j	m.j	PROPN
fbem-22072	184	7	.	.	PROPN
fbem-22072	184	8	and	and	CCONJ
fbem-22072	184	9	mengis	mengis	PROPN
fbem-22072	184	10	,	,	PUNCT
fbem-22072	184	11	j.	j.	PROPN
fbem-22072	184	12	(	(	PUNCT
fbem-22072	184	13	no	no	DET
fbem-22072	184	14	date	date	NOUN
fbem-22072	184	15	)	)	PUNCT
fbem-22072	184	16	‘	'	PUNCT
fbem-22072	184	17	the	the	DET
fbem-22072	184	18	concept	concept	NOUN
fbem-22072	184	19	of	of	ADP
fbem-22072	184	20	information	information	NOUN
fbem-22072	184	21	overload	overload	NOUN
fbem-22072	184	22	-	-	PUNCT
fbem-22072	184	23	a	a	DET
fbem-22072	184	24	review	review	NOUN
fbem-22072	184	25	of	of	ADP
fbem-22072	184	26	literature	literature	NOUN
fbem-22072	184	27	from	from	ADP
fbem-22072	184	28	organization	organization	NOUN
fbem-22072	184	29	science	science	NOUN
fbem-22072	184	30	,	,	PUNCT
fbem-22072	184	31	accounting	accounting	NOUN
fbem-22072	184	32	,	,	PUNCT
fbem-22072	184	33	marketing	marketing	NOUN
fbem-22072	184	34	,	,	PUNCT
fbem-22072	184	35	mis	mi	NOUN
fbem-22072	184	36	,	,	PUNCT
fbem-22072	184	37	and	and	CCONJ
fbem-22072	184	38	relateddisciplines	relateddiscipline	NOUN
fbem-22072	184	39	(	(	PUNCT
fbem-22072	184	40	2004	2004	NUM
fbem-22072	184	41	)	)	PUNCT
fbem-22072	184	42	’	'	PUNCT
fbem-22072	184	43	,	,	PUNCT
fbem-22072	184	44	kommunikationsmanagement	kommunikationsmanagement	NOUN
fbem-22072	184	45	i	i	PROPN
fbem-22072	184	46	m	m	VERB
fbem-22072	184	47	wandel	wandel	NOUN
fbem-22072	184	48	,	,	PUNCT
fbem-22072	184	49	pp	pp	ADV
fbem-22072	184	50	.	.	PUNCT
fbem-22072	185	1	271	271	NUM
fbem-22072	185	2	–	–	PUNCT
fbem-22072	185	3	305	305	NUM
fbem-22072	185	4	.	.	PUNCT
fbem-22072	186	1	doi:10.1007/978	doi:10.1007/978	NOUN
fbem-22072	186	2	-	-	PUNCT
fbem-22072	186	3	3	3	NUM
fbem-22072	186	4	-	-	PUNCT
fbem-22072	186	5	8349	8349	NUM
fbem-22072	186	6	-	-	PUNCT
fbem-22072	186	7	9772	9772	NUM
fbem-22072	186	8	-	-	PUNCT
fbem-22072	186	9	2_15	2_15	NUM
fbem-22072	186	10	.	.	PUNCT
fbem-22072	187	1	[	[	X
fbem-22072	187	2	14	14	NUM
fbem-22072	187	3	]	]	X
fbem-22072	187	4	freberg	freberg	PROPN
fbem-22072	187	5	,	,	PUNCT
fbem-22072	187	6	k.	k.	PROPN
fbem-22072	187	7	et	et	PROPN
fbem-22072	187	8	al	al	PROPN
fbem-22072	187	9	.	.	PROPN
fbem-22072	187	10	(	(	PUNCT
fbem-22072	187	11	2011	2011	NUM
fbem-22072	187	12	)	)	PUNCT
fbem-22072	187	13	‘	'	PUNCT
fbem-22072	187	14	who	who	PRON
fbem-22072	187	15	are	be	AUX
fbem-22072	187	16	the	the	DET
fbem-22072	187	17	social	social	ADJ
fbem-22072	187	18	media	medium	NOUN
fbem-22072	187	19	influencers	influencer	NOUN
fbem-22072	187	20	?	?	PUNCT
fbem-22072	188	1	a	a	DET
fbem-22072	188	2	study	study	NOUN
fbem-22072	188	3	of	of	ADP
fbem-22072	188	4	public	public	ADJ
fbem-22072	188	5	perceptions	perception	NOUN
fbem-22072	188	6	of	of	ADP
fbem-22072	188	7	personality	personality	NOUN
fbem-22072	188	8	’	'	PUNCT
fbem-22072	188	9	,	,	PUNCT
fbem-22072	188	10	public	public	ADJ
fbem-22072	188	11	relations	relation	NOUN
fbem-22072	188	12	review	review	NOUN
fbem-22072	188	13	,	,	PUNCT
fbem-22072	188	14	37(1	37(1	NUM
fbem-22072	188	15	)	)	PUNCT
fbem-22072	188	16	,	,	PUNCT
fbem-22072	188	17	pp	pp	ADJ
fbem-22072	188	18	.	.	PUNCT
fbem-22072	189	1	90–92	90–92	X
fbem-22072	189	2	.	.	PUNCT
fbem-22072	190	1	doi:10.1016	doi:10.1016	PROPN
fbem-22072	190	2	/	/	SYM
fbem-22072	190	3	j.pub	j.pub	NOUN
fbem-22072	190	4	rev.2010.11.001	rev.2010.11.001	NOUN
fbem-22072	190	5	.	.	PUNCT
fbem-22072	191	1	[	[	X
fbem-22072	191	2	15	15	NUM
fbem-22072	191	3	]	]	X
fbem-22072	191	4	friedman	friedman	PROPN
fbem-22072	191	5	,	,	PUNCT
fbem-22072	191	6	h.h	h.h	PROPN
fbem-22072	191	7	.	.	PROPN
fbem-22072	191	8	(	(	PUNCT
fbem-22072	191	9	1980	1980	NUM
fbem-22072	191	10	)	)	PUNCT
fbem-22072	191	11	endorser	endorser	NOUN
fbem-22072	191	12	effectiveness	effectiveness	NOUN
fbem-22072	191	13	as	as	ADP
fbem-22072	191	14	a	a	DET
fbem-22072	191	15	function	function	NOUN
fbem-22072	191	16	of	of	ADP
fbem-22072	191	17	product	product	NOUN
fbem-22072	191	18	type	type	NOUN
fbem-22072	191	19	.	.	PUNCT
fbem-22072	192	1	[	[	X
fbem-22072	192	2	16	16	NUM
fbem-22072	192	3	]	]	X
fbem-22072	192	4	guest	guest	NOUN
fbem-22072	192	5	,	,	PUNCT
fbem-22072	192	6	g.	g.	PROPN
fbem-22072	192	7	,	,	PUNCT
fbem-22072	192	8	bunce	bunce	PROPN
fbem-22072	192	9	,	,	PUNCT
fbem-22072	192	10	a.	a.	NOUN
fbem-22072	192	11	and	and	CCONJ
fbem-22072	192	12	johnson	johnson	PROPN
fbem-22072	192	13	,	,	PUNCT
fbem-22072	192	14	l.	l.	PROPN
fbem-22072	192	15	(	(	PUNCT
fbem-22072	192	16	2006	2006	NUM
fbem-22072	192	17	)	)	PUNCT
fbem-22072	192	18	‘	'	PUNCT
fbem-22072	192	19	how	how	SCONJ
fbem-22072	192	20	many	many	ADJ
fbem-22072	192	21	interviews	interview	NOUN
fbem-22072	192	22	are	be	AUX
fbem-22072	192	23	enough	enough	ADJ
fbem-22072	192	24	?	?	PUNCT
fbem-22072	192	25	’	'	PUNCT
fbem-22072	192	26	,	,	PUNCT
fbem-22072	192	27	field	field	NOUN
fbem-22072	192	28	methods	method	NOUN
fbem-22072	192	29	,	,	PUNCT
fbem-22072	192	30	18(1	18(1	NUM
fbem-22072	192	31	)	)	PUNCT
fbem-22072	192	32	,	,	PUNCT
fbem-22072	192	33	pp	pp	ADJ
fbem-22072	192	34	.	.	PUNCT
fbem-22072	193	1	59–82	59–82	NUM
fbem-22072	193	2	.	.	PUNCT
fbem-22072	194	1	doi:10.1177/1525822x05279903	doi:10.1177/1525822x05279903	NOUN
fbem-22072	194	2	.	.	PUNCT
fbem-22072	195	1	[	[	X
fbem-22072	195	2	17	17	NUM
fbem-22072	195	3	]	]	SYM
fbem-22072	195	4	hollebeek	hollebeek	NOUN
fbem-22072	195	5	,	,	PUNCT
fbem-22072	195	6	l.d	l.d	PROPN
fbem-22072	195	7	.	.	PROPN
fbem-22072	195	8	,	,	PUNCT
fbem-22072	195	9	glynn	glynn	PROPN
fbem-22072	195	10	,	,	PUNCT
fbem-22072	195	11	m.s	m.s	PROPN
fbem-22072	195	12	.	.	PROPN
fbem-22072	195	13	and	and	CCONJ
fbem-22072	195	14	brodie	brodie	PROPN
fbem-22072	195	15	,	,	PUNCT
fbem-22072	195	16	r.j	r.j	PROPN
fbem-22072	195	17	.	.	PROPN
fbem-22072	195	18	(	(	PUNCT
fbem-22072	195	19	2014	2014	NUM
fbem-22072	195	20	)	)	PUNCT
fbem-22072	195	21	‘	'	PUNCT
fbem-22072	195	22	consumer	consumer	NOUN
fbem-22072	195	23	brand	brand	NOUN
fbem-22072	195	24	engagement	engagement	NOUN
fbem-22072	195	25	scale	scale	NOUN
fbem-22072	195	26	’	'	PUNCT
fbem-22072	195	27	,	,	PUNCT
fbem-22072	195	28	psyctests	psyctest	NOUN
fbem-22072	195	29	dataset	dataset	VERB
fbem-22072	195	30	[	[	X
fbem-22072	195	31	preprint	preprint	NOUN
fbem-22072	195	32	]	]	X
fbem-22072	195	33	.	.	PUNCT
fbem-22072	196	1	doi:10.1037	doi:10.1037	PROPN
fbem-22072	196	2	/	/	SYM
fbem-22072	196	3	t62246	t62246	PROPN
fbem-22072	196	4	-	-	PUNCT
fbem-22072	196	5	000	000	PROPN
fbem-22072	196	6	.	.	PUNCT
fbem-22072	197	1	[	[	X
fbem-22072	197	2	18	18	NUM
fbem-22072	197	3	]	]	SYM
fbem-22072	197	4	hollebeek	hollebeek	NOUN
fbem-22072	197	5	,	,	PUNCT
fbem-22072	197	6	l.d	l.d	PROPN
fbem-22072	197	7	.	.	PROPN
fbem-22072	197	8	,	,	PUNCT
fbem-22072	197	9	glynn	glynn	PROPN
fbem-22072	197	10	,	,	PUNCT
fbem-22072	197	11	m.s	m.s	PROPN
fbem-22072	197	12	.	.	PROPN
fbem-22072	197	13	and	and	CCONJ
fbem-22072	197	14	brodie	brodie	PROPN
fbem-22072	197	15	,	,	PUNCT
fbem-22072	197	16	r.j	r.j	PROPN
fbem-22072	197	17	.	.	PROPN
fbem-22072	197	18	(	(	PUNCT
fbem-22072	197	19	2014	2014	NUM
fbem-22072	197	20	)	)	PUNCT
fbem-22072	197	21	‘	'	PUNCT
fbem-22072	197	22	consumer	consumer	NOUN
fbem-22072	197	23	brand	brand	NOUN
fbem-22072	197	24	engagement	engagement	NOUN
fbem-22072	197	25	in	in	ADP
fbem-22072	197	26	social	social	ADJ
fbem-22072	197	27	media	medium	NOUN
fbem-22072	197	28	:	:	PUNCT
fbem-22072	197	29	conceptualization	conceptualization	NOUN
fbem-22072	197	30	,	,	PUNCT
fbem-22072	197	31	scale	scale	NOUN
fbem-22072	197	32	development	development	NOUN
fbem-22072	197	33	and	and	CCONJ
fbem-22072	197	34	validation	validation	NOUN
fbem-22072	197	35	’	'	PUNCT
fbem-22072	197	36	,	,	PUNCT
fbem-22072	197	37	journal	journal	NOUN
fbem-22072	197	38	of	of	ADP
fbem-22072	197	39	interactive	interactive	ADJ
fbem-22072	197	40	marketing	marketing	NOUN
fbem-22072	197	41	,	,	PUNCT
fbem-22072	197	42	28(2	28(2	NUM
fbem-22072	197	43	)	)	PUNCT
fbem-22072	197	44	,	,	PUNCT
fbem-22072	197	45	pp	pp	ADP
fbem-22072	197	46	.	.	PUNCT
fbem-22072	198	1	149–165	149–165	NUM
fbem-22072	198	2	.	.	PUNCT
fbem-22072	198	3	doi:10.1016	doi:10.1016	PROPN
fbem-22072	198	4	/	/	SYM
fbem-22072	198	5	j.int	j.int	PROPN
fbem-22072	198	6	mar.2013.12.002	mar.2013.12.002	NOUN
fbem-22072	198	7	.	.	PUNCT
fbem-22072	199	1	[	[	X
fbem-22072	199	2	19	19	NUM
fbem-22072	199	3	]	]	X
fbem-22072	199	4	keller	keller	PROPN
fbem-22072	199	5	,	,	PUNCT
fbem-22072	199	6	k.l	k.l	PROPN
fbem-22072	199	7	.	.	PROPN
fbem-22072	199	8	and	and	CCONJ
fbem-22072	199	9	lehmann	lehmann	PROPN
fbem-22072	199	10	,	,	PUNCT
fbem-22072	199	11	d.r	d.r	PROPN
fbem-22072	199	12	.	.	PROPN
fbem-22072	199	13	(	(	PUNCT
fbem-22072	199	14	2006	2006	NUM
fbem-22072	199	15	)	)	PUNCT
fbem-22072	199	16	‘	'	PUNCT
fbem-22072	199	17	brands	brand	NOUN
fbem-22072	199	18	and	and	CCONJ
fbem-22072	199	19	branding	branding	NOUN
fbem-22072	199	20	:	:	PUNCT
fbem-22072	199	21	research	research	NOUN
fbem-22072	199	22	findings	finding	NOUN
fbem-22072	199	23	and	and	CCONJ
fbem-22072	199	24	future	future	ADJ
fbem-22072	199	25	priorities	priority	NOUN
fbem-22072	199	26	’	'	PUNCT
fbem-22072	199	27	,	,	PUNCT
fbem-22072	199	28	marketing	marketing	NOUN
fbem-22072	199	29	science	science	NOUN
fbem-22072	199	30	,	,	PUNCT
fbem-22072	199	31	25(6	25(6	NOUN
fbem-22072	199	32	)	)	PUNCT
fbem-22072	199	33	,	,	PUNCT
fbem-22072	199	34	pp	pp	ADJ
fbem-22072	199	35	.	.	PUNCT
fbem-22072	200	1	740–759	740–759	NUM
fbem-22072	200	2	.	.	PUNCT
fbem-22072	201	1	doi:10.1287	doi:10.1287	PROPN
fbem-22072	201	2	/	/	SYM
fbem-22072	201	3	mksc.1050.0153	mksc.1050.0153	PROPN
fbem-22072	201	4	.	.	PUNCT
fbem-22072	202	1	[	[	X
fbem-22072	202	2	20	20	NUM
fbem-22072	202	3	]	]	X
fbem-22072	202	4	kahle	kahle	X
fbem-22072	202	5	,	,	PUNCT
fbem-22072	202	6	l.r	l.r	PROPN
fbem-22072	202	7	.	.	PROPN
fbem-22072	202	8	and	and	CCONJ
fbem-22072	202	9	homer	homer	NOUN
fbem-22072	202	10	,	,	PUNCT
fbem-22072	202	11	p.m.	p.m.	NOUN
fbem-22072	202	12	(	(	PUNCT
fbem-22072	202	13	1985	1985	NUM
fbem-22072	202	14	)	)	PUNCT
fbem-22072	202	15	‘	'	PUNCT
fbem-22072	202	16	physical	physical	ADJ
fbem-22072	202	17	attractiveness	attractiveness	NOUN
fbem-22072	202	18	of	of	ADP
fbem-22072	202	19	the	the	DET
fbem-22072	202	20	celebrity	celebrity	NOUN
fbem-22072	202	21	endorser	endorser	NOUN
fbem-22072	202	22	:	:	PUNCT
fbem-22072	202	23	a	a	DET
fbem-22072	202	24	social	social	ADJ
fbem-22072	202	25	adaptation	adaptation	NOUN
fbem-22072	202	26	perspective	perspective	NOUN
fbem-22072	202	27	’	'	PUNCT
fbem-22072	202	28	,	,	PUNCT
fbem-22072	202	29	journal	journal	NOUN
fbem-22072	202	30	of	of	ADP
fbem-22072	202	31	consumer	consumer	NOUN
fbem-22072	202	32	research	research	NOUN
fbem-22072	202	33	,	,	PUNCT
fbem-22072	202	34	11(4	11(4	NUM
fbem-22072	202	35	)	)	PUNCT
fbem-22072	202	36	,	,	PUNCT
fbem-22072	202	37	p.	p.	NOUN
fbem-22072	202	38	954	954	NUM
fbem-22072	202	39	.	.	PUNCT
fbem-22072	202	40	doi:10.1086/209029	doi:10.1086/209029	PROPN
fbem-22072	202	41	.	.	PUNCT
fbem-22072	203	1	[	[	X
fbem-22072	203	2	21	21	NUM
fbem-22072	203	3	]	]	X
fbem-22072	203	4	kamins	kamins	PROPN
fbem-22072	203	5	,	,	PUNCT
fbem-22072	203	6	m.a	m.a	PROPN
fbem-22072	203	7	.	.	PROPN
fbem-22072	203	8	(	(	PUNCT
fbem-22072	203	9	1990	1990	NUM
fbem-22072	203	10	)	)	PUNCT
fbem-22072	203	11	‘	'	PUNCT
fbem-22072	203	12	an	an	DET
fbem-22072	203	13	investigation	investigation	NOUN
fbem-22072	203	14	into	into	ADP
fbem-22072	203	15	the	the	DET
fbem-22072	203	16	“	"	PUNCT
fbem-22072	203	17	match	match	VERB
fbem-22072	203	18	-	-	PUNCT
fbem-22072	203	19	up	up	ADP
fbem-22072	203	20	”	"	PUNCT
fbem-22072	203	21	hypothesis	hypothesis	NOUN
fbem-22072	203	22	in	in	ADP
fbem-22072	203	23	celebrity	celebrity	NOUN
fbem-22072	203	24	advertising	advertising	NOUN
fbem-22072	203	25	:	:	PUNCT
fbem-22072	203	26	when	when	SCONJ
fbem-22072	203	27	beauty	beauty	NOUN
fbem-22072	203	28	may	may	AUX
fbem-22072	203	29	be	be	AUX
fbem-22072	203	30	only	only	ADV
fbem-22072	203	31	skin	skin	NOUN
fbem-22072	203	32	deep	deep	ADJ
fbem-22072	203	33	’	'	PUNCT
fbem-22072	203	34	,	,	PUNCT
fbem-22072	203	35	journal	journal	NOUN
fbem-22072	203	36	of	of	ADP
fbem-22072	203	37	advertising	advertising	NOUN
fbem-22072	203	38	,	,	PUNCT
fbem-22072	203	39	19(1	19(1	NUM
fbem-22072	203	40	)	)	PUNCT
fbem-22072	203	41	,	,	PUNCT
fbem-22072	203	42	pp	pp	ADP
fbem-22072	203	43	.	.	PUNCT
fbem-22072	204	1	4–13	4–13	INTJ
fbem-22072	204	2	.	.	PUNCT
fbem-22072	205	1	doi:10.1080/00913367.1990.10673175	doi:10.1080/00913367.1990.10673175	PROPN
fbem-22072	205	2	.	.	PUNCT
fbem-22072	206	1	[	[	X
fbem-22072	206	2	22	22	NUM
fbem-22072	206	3	]	]	SYM
fbem-22072	206	4	krejcie	krejcie	NOUN
fbem-22072	206	5	,	,	PUNCT
fbem-22072	206	6	r.v	r.v	PROPN
fbem-22072	206	7	.	.	PROPN
fbem-22072	206	8	and	and	CCONJ
fbem-22072	206	9	morgan	morgan	PROPN
fbem-22072	206	10	,	,	PUNCT
fbem-22072	206	11	d.w	d.w	PROPN
fbem-22072	206	12	.	.	PUNCT
fbem-22072	206	13	(	(	PUNCT
fbem-22072	206	14	1970	1970	NUM
fbem-22072	206	15	)	)	PUNCT
fbem-22072	206	16	‘	'	PUNCT
fbem-22072	206	17	determining	determine	VERB
fbem-22072	206	18	sample	sample	NOUN
fbem-22072	206	19	size	size	NOUN
fbem-22072	206	20	for	for	ADP
fbem-22072	206	21	research	research	NOUN
fbem-22072	206	22	activities	activity	NOUN
fbem-22072	206	23	’	'	PUNCT
fbem-22072	206	24	,	,	PUNCT
fbem-22072	206	25	educational	educational	ADJ
fbem-22072	206	26	and	and	CCONJ
fbem-22072	206	27	psychological	psychological	ADJ
fbem-22072	206	28	measurement	measurement	NOUN
fbem-22072	206	29	,	,	PUNCT
fbem-22072	206	30	30(3	30(3	NUM
fbem-22072	206	31	)	)	PUNCT
fbem-22072	206	32	,	,	PUNCT
fbem-22072	206	33	pp	pp	ADP
fbem-22072	206	34	.	.	PUNCT
fbem-22072	207	1	607–610	607–610	NUM
fbem-22072	207	2	.	.	PUNCT
fbem-22072	208	1	doi:10.1177/001316447003000308	doi:10.1177/001316447003000308	NOUN
fbem-22072	208	2	.	.	PUNCT
fbem-22072	209	1	[	[	X
fbem-22072	209	2	23	23	NUM
fbem-22072	209	3	]	]	X
fbem-22072	209	4	liu	liu	PROPN
fbem-22072	209	5	,	,	PUNCT
fbem-22072	209	6	x.	x.	PROPN
fbem-22072	209	7	and	and	CCONJ
fbem-22072	209	8	zheng	zheng	PROPN
fbem-22072	209	9	,	,	PUNCT
fbem-22072	209	10	x.	x.	NOUN
fbem-22072	209	11	(	(	PUNCT
fbem-22072	209	12	2024	2024	NUM
fbem-22072	209	13	)	)	PUNCT
fbem-22072	209	14	the	the	DET
fbem-22072	209	15	persuasive	persuasive	ADJ
fbem-22072	209	16	power	power	NOUN
fbem-22072	209	17	of	of	ADP
fbem-22072	209	18	social	social	ADJ
fbem-22072	209	19	media	medium	NOUN
fbem-22072	209	20	influencers	influencer	NOUN
fbem-22072	209	21	in	in	ADP
fbem-22072	209	22	brand	brand	NOUN
fbem-22072	209	23	credibility	credibility	NOUN
fbem-22072	209	24	and	and	CCONJ
fbem-22072	209	25	purchase	purchase	NOUN
fbem-22072	209	26	intention	intention	NOUN
fbem-22072	209	27	,	,	PUNCT
fbem-22072	209	28	nature	nature	NOUN
fbem-22072	209	29	news	news	PROPN
fbem-22072	209	30	.	.	PUNCT
fbem-22072	210	1	available	available	ADJ
fbem-22072	210	2	at	at	ADP
fbem-22072	210	3	:	:	PUNCT
fbem-22072	210	4	https://www.nature.com/articles/s41599-023-02512-1	https://www.nature.com/articles/s41599-023-02512-1	X
fbem-22072	210	5	(	(	PUNCT
fbem-22072	210	6	accessed	access	VERB
fbem-22072	210	7	:	:	PUNCT
fbem-22072	210	8	11	11	NUM
fbem-22072	210	9	march	march	NOUN
fbem-22072	210	10	2024	2024	NUM
fbem-22072	210	11	)	)	PUNCT
fbem-22072	210	12	.	.	PUNCT
fbem-22072	211	1	[	[	X
fbem-22072	211	2	24	24	NUM
fbem-22072	211	3	]	]	X
fbem-22072	211	4	lin	lin	PROPN
fbem-22072	211	5	,	,	PUNCT
fbem-22072	211	6	n.	n.	PROPN
fbem-22072	211	7	(	(	PUNCT
fbem-22072	211	8	2017	2017	NUM
fbem-22072	211	9	)	)	PUNCT
fbem-22072	211	10	‘	'	PUNCT
fbem-22072	211	11	building	build	VERB
fbem-22072	211	12	a	a	DET
fbem-22072	211	13	network	network	NOUN
fbem-22072	211	14	theory	theory	NOUN
fbem-22072	211	15	of	of	ADP
fbem-22072	211	16	social	social	ADJ
fbem-22072	211	17	capital	capital	NOUN
fbem-22072	211	18	’	'	PUNCT
fbem-22072	211	19	,	,	PUNCT
fbem-22072	211	20	social	social	ADJ
fbem-22072	211	21	capital	capital	NOUN
fbem-22072	211	22	,	,	PUNCT
fbem-22072	211	23	pp	pp	PROPN
fbem-22072	211	24	.	.	PUNCT
fbem-22072	212	1	3–28	3–28	PROPN
fbem-22072	212	2	.	.	PUNCT
fbem-22072	213	1	doi:10.4324/9781315129457	doi:10.4324/9781315129457	NOUN
fbem-22072	213	2	-	-	PUNCT
fbem-22072	213	3	1	1	NUM
fbem-22072	213	4	.	.	PUNCT
fbem-22072	214	1	[	[	X
fbem-22072	214	2	25	25	NUM
fbem-22072	214	3	]	]	X
fbem-22072	214	4	lohr	lohr	PROPN
fbem-22072	214	5	,	,	PUNCT
fbem-22072	214	6	s.l	s.l	PROPN
fbem-22072	214	7	.	.	PROPN
fbem-22072	214	8	(	(	PUNCT
fbem-22072	214	9	2021	2021	NUM
fbem-22072	214	10	)	)	PUNCT
fbem-22072	214	11	‘	'	PUNCT
fbem-22072	214	12	stratified	stratified	ADJ
fbem-22072	214	13	sampling	sampling	NOUN
fbem-22072	214	14	’	'	PUNCT
fbem-22072	214	15	,	,	PUNCT
fbem-22072	214	16	sampling	sample	VERB
fbem-22072	214	17	,	,	PUNCT
fbem-22072	214	18	pp	pp	ADJ
fbem-22072	214	19	.	.	PUNCT
fbem-22072	215	1	79–120	79–120	X
fbem-22072	215	2	.	.	PUNCT
fbem-22072	216	1	doi:10.1201/9780429298899	doi:10.1201/9780429298899	PROPN
fbem-22072	216	2	-	-	PUNCT
fbem-22072	216	3	3	3	NUM
fbem-22072	216	4	.	.	PUNCT
fbem-22072	217	1	[	[	X
fbem-22072	217	2	26	26	NUM
fbem-22072	217	3	]	]	X
fbem-22072	217	4	morgan	morgan	PROPN
fbem-22072	217	5	,	,	PUNCT
fbem-22072	217	6	r.m	r.m	PROPN
fbem-22072	217	7	.	.	PROPN
fbem-22072	217	8	and	and	CCONJ
fbem-22072	217	9	hunt	hunt	PROPN
fbem-22072	217	10	,	,	PUNCT
fbem-22072	217	11	s.d	s.d	PROPN
fbem-22072	217	12	.	.	PROPN
fbem-22072	217	13	(	(	PUNCT
fbem-22072	217	14	1994	1994	NUM
fbem-22072	217	15	)	)	PUNCT
fbem-22072	217	16	‘	'	PUNCT
fbem-22072	217	17	the	the	DET
fbem-22072	217	18	commitment	commitment	NOUN
fbem-22072	217	19	-	-	PUNCT
fbem-22072	217	20	trust	trust	NOUN
fbem-22072	217	21	theory	theory	NOUN
fbem-22072	217	22	of	of	ADP
fbem-22072	217	23	relationship	relationship	NOUN
fbem-22072	217	24	marketing	marketing	NOUN
fbem-22072	217	25	’	'	PUNCT
fbem-22072	217	26	,	,	PUNCT
fbem-22072	217	27	journal	journal	NOUN
fbem-22072	217	28	of	of	ADP
fbem-22072	217	29	marketing	marketing	NOUN
fbem-22072	217	30	,	,	PUNCT
fbem-22072	217	31	58(3	58(3	NUM
fbem-22072	217	32	)	)	PUNCT
fbem-22072	217	33	,	,	PUNCT
fbem-22072	217	34	p.	p.	NOUN
fbem-22072	217	35	20	20	NUM
fbem-22072	217	36	.	.	PUNCT
fbem-22072	218	1	doi:10.2307/1252308	doi:10.2307/1252308	ADJ
fbem-22072	218	2	.	.	PUNCT
fbem-22072	219	1	[	[	X
fbem-22072	219	2	27	27	NUM
fbem-22072	219	3	]	]	X
fbem-22072	219	4	morgan	morgan	PROPN
fbem-22072	219	5	,	,	PUNCT
fbem-22072	219	6	r.m	r.m	PROPN
fbem-22072	219	7	.	.	PROPN
fbem-22072	219	8	and	and	CCONJ
fbem-22072	219	9	hunt	hunt	PROPN
fbem-22072	219	10	,	,	PUNCT
fbem-22072	219	11	s.d	s.d	PROPN
fbem-22072	219	12	.	.	PROPN
fbem-22072	219	13	(	(	PUNCT
fbem-22072	219	14	1994	1994	NUM
fbem-22072	219	15	)	)	PUNCT
fbem-22072	219	16	‘	'	PUNCT
fbem-22072	219	17	the	the	DET
fbem-22072	219	18	commitment	commitment	NOUN
fbem-22072	219	19	-	-	PUNCT
fbem-22072	219	20	trust	trust	NOUN
fbem-22072	219	21	theory	theory	NOUN
fbem-22072	219	22	of	of	ADP
fbem-22072	219	23	relationship	relationship	NOUN
fbem-22072	219	24	marketing	marketing	NOUN
fbem-22072	219	25	’	'	PUNCT
fbem-22072	219	26	,	,	PUNCT
fbem-22072	219	27	journal	journal	NOUN
fbem-22072	219	28	of	of	ADP
fbem-22072	219	29	marketing	marketing	NOUN
fbem-22072	219	30	,	,	PUNCT
fbem-22072	219	31	58(3	58(3	NUM
fbem-22072	219	32	)	)	PUNCT
fbem-22072	219	33	,	,	PUNCT
fbem-22072	219	34	pp	pp	ADJ
fbem-22072	219	35	.	.	PUNCT
fbem-22072	220	1	20–38.doi:10.1177/002224299405800302	20–38.doi:10.1177/002224299405800302	NUM
fbem-22072	220	2	.	.	PUNCT
fbem-22072	221	1	[	[	X
fbem-22072	221	2	28	28	NUM
fbem-22072	221	3	]	]	X
fbem-22072	221	4	merriam	merriam	PROPN
fbem-22072	221	5	,	,	PUNCT
fbem-22072	221	6	s.	s.	PROPN
fbem-22072	221	7	b.	b.	PROPN
fbem-22072	221	8	(	(	PUNCT
fbem-22072	221	9	2009	2009	NUM
fbem-22072	221	10	)	)	PUNCT
fbem-22072	221	11	qualitative	qualitative	ADJ
fbem-22072	221	12	research	research	NOUN
fbem-22072	221	13	:	:	PUNCT
fbem-22072	221	14	a	a	DET
fbem-22072	221	15	guide	guide	NOUN
fbem-22072	221	16	to	to	PART
fbem-22072	221	17	design	design	VERB
fbem-22072	221	18	and	and	CCONJ
fbem-22072	221	19	implementation	implementation	NOUN
fbem-22072	221	20	.	.	PUNCT
fbem-22072	222	1	san	san	PROPN
fbem-22072	222	2	francisco	francisco	PROPN
fbem-22072	222	3	:	:	PUNCT
fbem-22072	222	4	jossey	jossey	NOUN
fbem-22072	222	5	-	-	PUNCT
fbem-22072	222	6	bass	bass	NOUN
fbem-22072	222	7	,	,	PUNCT
fbem-22072	222	8	a	a	DET
fbem-22072	222	9	wiley	wiley	NOUN
fbem-22072	222	10	imprint	imprint	NOUN
fbem-22072	222	11	.	.	PUNCT
fbem-22072	223	1	[	[	X
fbem-22072	223	2	29	29	NUM
fbem-22072	223	3	]	]	X
fbem-22072	223	4	melnikovas	melnikovas	NOUN
fbem-22072	223	5	,	,	PUNCT
fbem-22072	223	6	a.	a.	NOUN
fbem-22072	223	7	(	(	PUNCT
fbem-22072	223	8	2018	2018	NUM
fbem-22072	223	9	)	)	PUNCT
fbem-22072	223	10	'	'	PUNCT
fbem-22072	223	11	towards	towards	ADP
fbem-22072	223	12	an	an	DET
fbem-22072	223	13	explicit	explicit	ADJ
fbem-22072	223	14	research	research	NOUN
fbem-22072	223	15	methodology	methodology	NOUN
fbem-22072	223	16	:	:	PUNCT
fbem-22072	223	17	adapting	adapt	VERB
fbem-22072	223	18	research	research	NOUN
fbem-22072	223	19	onion	onion	NOUN
fbem-22072	223	20	model	model	NOUN
fbem-22072	223	21	for	for	ADP
fbem-22072	223	22	futures	future	NOUN
fbem-22072	223	23	studies	study	NOUN
fbem-22072	223	24	'	'	PART
fbem-22072	223	25	,	,	PUNCT
fbem-22072	223	26	journal	journal	NOUN
fbem-22072	223	27	of	of	ADP
fbem-22072	223	28	futures	future	NOUN
fbem-22072	223	29	studies	study	NOUN
fbem-22072	223	30	,	,	PUNCT
fbem-22072	223	31	23(2	23(2	NOUN
fbem-22072	223	32	)	)	PUNCT
fbem-22072	223	33	,	,	PUNCT
fbem-22072	223	34	pp	pp	PROPN
fbem-22072	223	35	.	.	PUNCT
fbem-22072	224	1	29	29	NUM
fbem-22072	224	2	-	-	SYM
fbem-22072	224	3	44	44	NUM
fbem-22072	224	4	.	.	PUNCT
fbem-22072	225	1	[	[	X
fbem-22072	225	2	30	30	NUM
fbem-22072	225	3	]	]	X
fbem-22072	225	4	ohanian	ohanian	PROPN
fbem-22072	225	5	,	,	PUNCT
fbem-22072	225	6	r.	r.	PROPN
fbem-22072	225	7	(	(	PUNCT
fbem-22072	225	8	1990	1990	NUM
fbem-22072	225	9	)	)	PUNCT
fbem-22072	225	10	‘	'	PUNCT
fbem-22072	225	11	source	source	NOUN
fbem-22072	225	12	-	-	PUNCT
fbem-22072	225	13	credibility	credibility	NOUN
fbem-22072	225	14	scale	scale	NOUN
fbem-22072	225	15	’	'	PUNCT
fbem-22072	225	16	,	,	PUNCT
fbem-22072	225	17	psyctests	psyctest	NOUN
fbem-22072	225	18	dataset	dataset	VERB
fbem-22072	225	19	[	[	X
fbem-22072	225	20	preprint	preprint	NOUN
fbem-22072	225	21	]	]	X
fbem-22072	225	22	.	.	PUNCT
fbem-22072	226	1	doi:10.1037	doi:10.1037	NOUN
fbem-22072	226	2	/	/	SYM
fbem-22072	226	3	t66414	t66414	NOUN
fbem-22072	226	4	-	-	PUNCT
fbem-22072	226	5	000	000	NUM
fbem-22072	226	6	.	.	PUNCT
fbem-22072	227	1	[	[	X
fbem-22072	227	2	31	31	NUM
fbem-22072	227	3	]	]	PUNCT
fbem-22072	227	4	ohanian	ohanian	PROPN
fbem-22072	227	5	,	,	PUNCT
fbem-22072	227	6	r.	r.	PROPN
fbem-22072	227	7	(	(	PUNCT
fbem-22072	227	8	1990	1990	NUM
fbem-22072	227	9	)	)	PUNCT
fbem-22072	227	10	‘	'	PUNCT
fbem-22072	227	11	construction	construction	NOUN
fbem-22072	227	12	and	and	CCONJ
fbem-22072	227	13	validation	validation	NOUN
fbem-22072	227	14	of	of	ADP
fbem-22072	227	15	a	a	DET
fbem-22072	227	16	scale	scale	NOUN
fbem-22072	227	17	to	to	PART
fbem-22072	227	18	measure	measure	VERB
fbem-22072	227	19	celebrity	celebrity	NOUN
fbem-22072	227	20	endorsers	endorser	NOUN
fbem-22072	227	21	’	'	PUNCT
fbem-22072	227	22	perceived	perceive	VERB
fbem-22072	227	23	expertise	expertise	NOUN
fbem-22072	227	24	,	,	PUNCT
fbem-22072	227	25	trustworthiness	trustworthiness	NOUN
fbem-22072	227	26	,	,	PUNCT
fbem-22072	227	27	and	and	CCONJ
fbem-22072	227	28	attractiveness	attractiveness	NOUN
fbem-22072	227	29	’	'	PUNCT
fbem-22072	227	30	,	,	PUNCT
fbem-22072	227	31	journal	journal	NOUN
fbem-22072	227	32	of	of	ADP
fbem-22072	227	33	advertising	advertising	NOUN
fbem-22072	227	34	,	,	PUNCT
fbem-22072	227	35	19(3	19(3	NUM
fbem-22072	227	36	)	)	PUNCT
fbem-22072	227	37	,	,	PUNCT
fbem-22072	227	38	pp	pp	ADJ
fbem-22072	227	39	.	.	PUNCT
fbem-22072	228	1	39–52	39–52	NUM
fbem-22072	228	2	.	.	PUNCT
fbem-22072	229	1	doi:10.1080/00913367.1990.10673191	doi:10.1080/00913367.1990.10673191	INTJ
fbem-22072	229	2	.	.	PUNCT
fbem-22072	230	1	[	[	X
fbem-22072	230	2	32	32	NUM
fbem-22072	230	3	]	]	PUNCT
fbem-22072	230	4	popper	popper	NOUN
fbem-22072	230	5	,	,	PUNCT
fbem-22072	230	6	k.	k.	PROPN
fbem-22072	230	7	(	(	PUNCT
fbem-22072	230	8	2005	2005	NUM
fbem-22072	230	9	)	)	PUNCT
fbem-22072	230	10	the	the	DET
fbem-22072	230	11	logic	logic	NOUN
fbem-22072	230	12	of	of	ADP
fbem-22072	230	13	scientific	scientific	ADJ
fbem-22072	230	14	discovery	discovery	NOUN
fbem-22072	231	1	[	[	X
fbem-22072	231	2	preprint	preprint	NOUN
fbem-22072	231	3	]	]	X
fbem-22072	231	4	.	.	PUNCT
fbem-22072	232	1	doi:10.4324/9780203994627	doi:10.4324/9780203994627	ADJ
fbem-22072	232	2	.	.	PUNCT
fbem-22072	233	1	[	[	X
fbem-22072	233	2	33	33	NUM
fbem-22072	233	3	]	]	PUNCT
fbem-22072	233	4	pallant	pallant	NOUN
fbem-22072	233	5	,	,	PUNCT
fbem-22072	233	6	j.	j.	PROPN
fbem-22072	233	7	(	(	PUNCT
fbem-22072	233	8	2020	2020	NUM
fbem-22072	233	9	)	)	PUNCT
fbem-22072	233	10	spss	spss	PROPN
fbem-22072	233	11	survival	survival	NOUN
fbem-22072	233	12	manual	manual	NOUN
fbem-22072	234	1	[	[	X
fbem-22072	234	2	preprint	preprint	NOUN
fbem-22072	234	3	]	]	X
fbem-22072	234	4	.	.	PUNCT
fbem-22072	235	1	doi:10.4324/9781003117407	doi:10.4324/9781003117407	NOUN
fbem-22072	235	2	.	.	PUNCT
fbem-22072	236	1	[	[	X
fbem-22072	236	2	34	34	NUM
fbem-22072	236	3	]	]	X
fbem-22072	236	4	sekaran	sekaran	NOUN
fbem-22072	236	5	,	,	PUNCT
fbem-22072	236	6	u.	u.	PROPN
fbem-22072	236	7	&	&	CCONJ
fbem-22072	236	8	bougie	bougie	PROPN
fbem-22072	236	9	,	,	PUNCT
fbem-22072	236	10	r.	r.	PROPN
fbem-22072	236	11	(	(	PUNCT
fbem-22072	236	12	2016	2016	NUM
fbem-22072	236	13	)	)	PUNCT
fbem-22072	236	14	research	research	NOUN
fbem-22072	236	15	methods	method	NOUN
fbem-22072	236	16	for	for	ADP
fbem-22072	236	17	business.7th	business.7th	ADJ
fbem-22072	236	18	ed	ed	NOUN
fbem-22072	236	19	.	.	PUNCT
fbem-22072	236	20	west	west	PROPN
fbem-22072	236	21	sussex	sussex	PROPN
fbem-22072	236	22	:	:	PUNCT
fbem-22072	236	23	john	john	PROPN
fbem-22072	236	24	wiley	wiley	PROPN
fbem-22072	236	25	&	&	CCONJ
fbem-22072	236	26	sons	sons	PROPN
fbem-22072	236	27	ltd	ltd	PROPN
fbem-22072	236	28	.	.	PUNCT
fbem-22072	237	1	[	[	X
fbem-22072	237	2	35	35	NUM
fbem-22072	237	3	]	]	X
fbem-22072	237	4	saunders	saunder	NOUN
fbem-22072	237	5	,	,	PUNCT
fbem-22072	237	6	m.	m.	NOUN
fbem-22072	237	7	,	,	PUNCT
fbem-22072	237	8	lewis	lewis	PROPN
fbem-22072	237	9	,	,	PUNCT
fbem-22072	237	10	p.	p.	PROPN
fbem-22072	237	11	,	,	PUNCT
fbem-22072	237	12	&	&	CCONJ
fbem-22072	237	13	thornhill	thornhill	PROPN
fbem-22072	237	14	,	,	PUNCT
fbem-22072	237	15	a.	a.	PROPN
fbem-22072	237	16	(	(	PUNCT
fbem-22072	237	17	2016	2016	NUM
fbem-22072	237	18	)	)	PUNCT
fbem-22072	237	19	research	research	NOUN
fbem-22072	237	20	methods	method	NOUN
fbem-22072	237	21	for	for	ADP
fbem-22072	237	22	business	business	NOUN
fbem-22072	237	23	students.7th	students.7th	NUM
fbem-22072	237	24	ed	ed	NOUN
fbem-22072	237	25	.	.	PUNCT
fbem-22072	237	26	essex	essex	PROPN
fbem-22072	237	27	:	:	PUNCT
fbem-22072	237	28	pearson	pearson	PROPN
fbem-22072	237	29	education	education	PROPN
fbem-22072	237	30	limited	limit	VERB
fbem-22072	237	31	.	.	PUNCT
fbem-22072	238	1	[	[	X
fbem-22072	238	2	36	36	NUM
fbem-22072	238	3	]	]	PUNCT
fbem-22072	238	4	thomala	thomala	NOUN
fbem-22072	238	5	,	,	PUNCT
fbem-22072	238	6	l.l	l.l	PROPN
fbem-22072	238	7	.	.	PROPN
fbem-22072	238	8	(	(	PUNCT
fbem-22072	238	9	2023	2023	NUM
fbem-22072	238	10	)	)	PUNCT
fbem-22072	238	11	china	china	PROPN
fbem-22072	238	12	:	:	PUNCT
fbem-22072	238	13	number	number	NOUN
fbem-22072	238	14	of	of	ADP
fbem-22072	238	15	social	social	ADJ
fbem-22072	238	16	media	medium	NOUN
fbem-22072	238	17	users	user	NOUN
fbem-22072	238	18	2027	2027	NUM
fbem-22072	238	19	,	,	PUNCT
fbem-22072	238	20	statista	statista	NOUN
fbem-22072	238	21	.	.	PUNCT
fbem-22072	239	1	available	available	ADJ
fbem-22072	239	2	at	at	ADP
fbem-22072	239	3	:	:	PUNCT
fbem-22072	239	4	https://www.statista.com/statistics/277586/number-of-socialnetwork-users-in-china/	https://www.statista.com/statistics/277586/number-of-socialnetwork-users-in-china/	PROPN
fbem-22072	239	5	(	(	PUNCT
fbem-22072	239	6	accessed	access	VERB
fbem-22072	239	7	:	:	PUNCT
fbem-22072	239	8	10	10	NUM
fbem-22072	239	9	march	march	NOUN
fbem-22072	239	10	2024	2024	NUM
fbem-22072	239	11	)	)	PUNCT
fbem-22072	239	12	.	.	PUNCT
fbem-22072	240	1	[	[	X
fbem-22072	240	2	37	37	NUM
fbem-22072	240	3	]	]	PUNCT
fbem-22072	240	4	tabachnick	tabachnick	NOUN
fbem-22072	240	5	,	,	PUNCT
fbem-22072	240	6	b.g	b.g	PROPN
fbem-22072	240	7	.	.	PROPN
fbem-22072	240	8	and	and	CCONJ
fbem-22072	240	9	fidell	fidell	PROPN
fbem-22072	240	10	,	,	PUNCT
fbem-22072	240	11	l.s	l.s	PROPN
fbem-22072	240	12	.	.	PROPN
fbem-22072	240	13	(	(	PUNCT
fbem-22072	240	14	2011	2011	NUM
fbem-22072	240	15	)	)	PUNCT
fbem-22072	240	16	‘	'	PUNCT
fbem-22072	240	17	multivariate	multivariate	VERB
fbem-22072	240	18	analysis	analysis	NOUN
fbem-22072	240	19	of	of	ADP
fbem-22072	240	20	variance	variance	NOUN
fbem-22072	240	21	(	(	PUNCT
fbem-22072	240	22	manova	manova	PROPN
fbem-22072	240	23	)	)	PUNCT
fbem-22072	240	24	’	'	PUNCT
fbem-22072	240	25	,	,	PUNCT
fbem-22072	240	26	international	international	ADJ
fbem-22072	240	27	encyclopedia	encyclopedia	NOUN
fbem-22072	240	28	of	of	ADP
fbem-22072	240	29	statistical	statistical	ADJ
fbem-22072	240	30	science	science	NOUN
fbem-22072	240	31	,	,	PUNCT
fbem-22072	240	32	pp	pp	ADJ
fbem-22072	240	33	.	.	PUNCT
fbem-22072	241	1	902–904	902–904	NUM
fbem-22072	241	2	.	.	PUNCT
fbem-22072	242	1	doi:10.1007/978	doi:10.1007/978	PROPN
fbem-22072	242	2	-	-	PUNCT
fbem-22072	242	3	3	3	NUM
fbem-22072	242	4	-	-	PUNCT
fbem-22072	242	5	64204898	64204898	NUM
fbem-22072	242	6	-	-	PUNCT
fbem-22072	242	7	2_394	2_394	NOUN
fbem-22072	242	8	.	.	PUNCT
fbem-22072	243	1	[	[	X
fbem-22072	243	2	38	38	NUM
fbem-22072	243	3	]	]	PUNCT
fbem-22072	243	4	you	you	PRON
fbem-22072	243	5	,	,	PUNCT
fbem-22072	243	6	xixi	xixi	PROPN
fbem-22072	243	7	(	(	PUNCT
fbem-22072	243	8	2023	2023	NUM
fbem-22072	243	9	)	)	PUNCT
fbem-22072	243	10	influencer	influencer	NOUN
fbem-22072	243	11	marketing	marketing	NOUN
fbem-22072	243	12	in	in	ADP
fbem-22072	243	13	china	china	PROPN
fbem-22072	243	14	,	,	PUNCT
fbem-22072	243	15	croud	croud	PROPN
fbem-22072	243	16	.	.	PUNCT
fbem-22072	243	17	available	available	ADJ
fbem-22072	243	18	at	at	ADP
fbem-22072	243	19	:	:	PUNCT
fbem-22072	243	20	https://croud.com/en-gb/resources/influencermarketing-in-china/	https://croud.com/en-gb/resources/influencermarketing-in-china/	X
fbem-22072	243	21	(	(	PUNCT
fbem-22072	243	22	accessed	access	VERB
fbem-22072	243	23	:	:	PUNCT
fbem-22072	243	24	10	10	NUM
fbem-22072	243	25	march	march	NOUN
fbem-22072	243	26	2024).zhang	2024).zhang	NUM
fbem-22072	243	27	(	(	PUNCT
fbem-22072	243	28	2021	2021	NUM
fbem-22072	243	29	)	)	PUNCT
fbem-22072	243	30	an	an	DET
fbem-22072	243	31	overview	overview	NOUN
fbem-22072	243	32	of	of	ADP
fbem-22072	243	33	zhejiang	zhejiang	PROPN
fbem-22072	243	34	province	province	PROPN
fbem-22072	243	35	and	and	CCONJ
fbem-22072	243	36	its	its	PRON
fbem-22072	243	37	commerce	commerce	NOUN
fbem-22072	243	38	development	development	NOUN
fbem-22072	243	39	.	.	PUNCT
fbem-22072	244	1	available	available	ADJ
fbem-22072	244	2	at	at	ADP
fbem-22072	244	3	:	:	PUNCT
fbem-22072	244	4	https://zcom.zj.gov.cn/art/2018/2/26/art_1455367_15616953	https://zcom.zj.gov.cn/art/2018/2/26/art_1455367_15616953	PROPN
fbem-22072	244	5	.	.	PROPN
fbem-22072	244	6	html	html	PROPN
fbem-22072	244	7	(	(	PUNCT
fbem-22072	244	8	accessed	access	VERB
fbem-22072	244	9	:	:	PUNCT
fbem-22072	244	10	10	10	NUM
fbem-22072	244	11	march	march	NOUN
fbem-22072	244	12	2024	2024	NUM
fbem-22072	244	13	)	)	PUNCT
fbem-22072	244	14	.	.	PUNCT
fbem-22072	245	1	https://www.nature.com/articles/s41599-023-02512-1	https://www.nature.com/articles/s41599-023-02512-1	PROPN
fbem-22072	245	2	https://www.statista.com/statistics/277586/number-of-social-network-users-in-china/	https://www.statista.com/statistics/277586/number-of-social-network-users-in-china/	X
fbem-22072	246	1	https://www.statista.com/statistics/277586/number-of-social-network-users-in-china/	https://www.statista.com/statistics/277586/number-of-social-network-users-in-china/	X
fbem-22072	246	2	https://croud.com/en-gb/resources/influencer-marketing-in-china/	https://croud.com/en-gb/resources/influencer-marketing-in-china/	NOUN
fbem-22072	246	3	https://croud.com/en-gb/resources/influencer-marketing-in-china/	https://croud.com/en-gb/resources/influencer-marketing-in-china/	NOUN