id	sid	tid	token	lemma	pos
fbem-22278	1	1	frontiers	frontier	NOUN
fbem-22278	1	2	in	in	ADP
fbem-22278	1	3	business	business	NOUN
fbem-22278	1	4	,	,	PUNCT
fbem-22278	1	5	economics	economic	NOUN
fbem-22278	1	6	and	and	CCONJ
fbem-22278	1	7	management	management	NOUN
fbem-22278	1	8	issn	issn	PROPN
fbem-22278	1	9	:	:	PUNCT
fbem-22278	1	10	2766	2766	NUM
fbem-22278	1	11	-	-	PUNCT
fbem-22278	1	12	824x	824x	NUM
fbem-22278	1	13	|	|	ADJ
fbem-22278	1	14	vol	vol	NOUN
fbem-22278	1	15	.	.	PROPN
fbem-22278	1	16	15	15	NUM
fbem-22278	1	17	,	,	PUNCT
fbem-22278	1	18	no	no	INTJ
fbem-22278	1	19	.	.	NOUN
fbem-22278	1	20	2	2	NUM
fbem-22278	1	21	,	,	PUNCT
fbem-22278	1	22	2024	2024	NUM
fbem-22278	1	23	196	196	NUM
fbem-22278	1	24	from	from	ADP
fbem-22278	1	25	tradition	tradition	NOUN
fbem-22278	1	26	to	to	ADP
fbem-22278	1	27	innovation	innovation	NOUN
fbem-22278	1	28	brand	brand	NOUN
fbem-22278	1	29	communication	communication	NOUN
fbem-22278	1	30	:	:	PUNCT
fbem-22278	1	31	a	a	DET
fbem-22278	1	32	model	model	NOUN
fbem-22278	1	33	of	of	ADP
fbem-22278	1	34	success	success	NOUN
fbem-22278	1	35	in	in	ADP
fbem-22278	1	36	purposeful	purposeful	ADJ
fbem-22278	1	37	branding	branding	NOUN
fbem-22278	1	38	-	-	PUNCT
fbem-22278	1	39	heaven	heaven	NOUN
fbem-22278	1	40	gaia	gaia	PROPN
fbem-22278	1	41	yidan	yidan	PROPN
fbem-22278	1	42	chen	chen	PROPN
fbem-22278	1	43	school	school	PROPN
fbem-22278	1	44	of	of	ADP
fbem-22278	1	45	faculty	faculty	NOUN
fbem-22278	1	46	of	of	ADP
fbem-22278	1	47	arts	art	NOUN
fbem-22278	1	48	,	,	PUNCT
fbem-22278	1	49	design	design	NOUN
fbem-22278	1	50	and	and	CCONJ
fbem-22278	1	51	architecture	architecture	NOUN
fbem-22278	1	52	,	,	PUNCT
fbem-22278	1	53	the	the	DET
fbem-22278	1	54	university	university	NOUN
fbem-22278	1	55	of	of	ADP
fbem-22278	1	56	new	new	ADJ
fbem-22278	1	57	south	south	PROPN
fbem-22278	1	58	wales	wales	PROPN
fbem-22278	1	59	,	,	PUNCT
fbem-22278	1	60	sydney	sydney	PROPN
fbem-22278	1	61	,	,	PUNCT
fbem-22278	1	62	australia	australia	PROPN
fbem-22278	1	63	abstract	abstract	NOUN
fbem-22278	1	64	:	:	PUNCT
fbem-22278	1	65	this	this	DET
fbem-22278	1	66	paper	paper	NOUN
fbem-22278	1	67	delves	delve	VERB
fbem-22278	1	68	into	into	ADP
fbem-22278	1	69	the	the	DET
fbem-22278	1	70	rise	rise	NOUN
fbem-22278	1	71	of	of	ADP
fbem-22278	1	72	purposeful	purposeful	ADJ
fbem-22278	1	73	branding	branding	NOUN
fbem-22278	1	74	in	in	ADP
fbem-22278	1	75	the	the	DET
fbem-22278	1	76	context	context	NOUN
fbem-22278	1	77	of	of	ADP
fbem-22278	1	78	china	china	PROPN
fbem-22278	1	79	's	's	PART
fbem-22278	1	80	evolving	evolve	VERB
fbem-22278	1	81	economy	economy	NOUN
fbem-22278	1	82	and	and	CCONJ
fbem-22278	1	83	global	global	ADJ
fbem-22278	1	84	market	market	NOUN
fbem-22278	1	85	demand	demand	NOUN
fbem-22278	1	86	for	for	ADP
fbem-22278	1	87	chinese	chinese	ADJ
fbem-22278	1	88	cultural	cultural	ADJ
fbem-22278	1	89	elements	element	NOUN
fbem-22278	1	90	in	in	ADP
fbem-22278	1	91	clothing	clothing	NOUN
fbem-22278	1	92	design	design	NOUN
fbem-22278	1	93	.	.	PUNCT
fbem-22278	2	1	uses	use	VERB
fbem-22278	2	2	heaven	heaven	PROPN
fbem-22278	2	3	gaia	gaia	PROPN
fbem-22278	2	4	as	as	ADP
fbem-22278	2	5	a	a	DET
fbem-22278	2	6	successful	successful	ADJ
fbem-22278	2	7	case	case	NOUN
fbem-22278	2	8	study	study	NOUN
fbem-22278	2	9	,	,	PUNCT
fbem-22278	2	10	highlighting	highlight	VERB
fbem-22278	2	11	its	its	PRON
fbem-22278	2	12	commitment	commitment	NOUN
fbem-22278	2	13	to	to	ADP
fbem-22278	2	14	chinese	chinese	ADJ
fbem-22278	2	15	design	design	NOUN
fbem-22278	2	16	and	and	CCONJ
fbem-22278	2	17	cultural	cultural	ADJ
fbem-22278	2	18	heritage	heritage	NOUN
fbem-22278	2	19	.	.	PUNCT
fbem-22278	3	1	the	the	DET
fbem-22278	3	2	concept	concept	NOUN
fbem-22278	3	3	of	of	ADP
fbem-22278	3	4	brand	brand	NOUN
fbem-22278	3	5	purpose	purpose	NOUN
fbem-22278	3	6	is	be	AUX
fbem-22278	3	7	explored	explore	VERB
fbem-22278	3	8	,	,	PUNCT
fbem-22278	3	9	distinguishing	distinguish	VERB
fbem-22278	3	10	it	it	PRON
fbem-22278	3	11	from	from	ADP
fbem-22278	3	12	marketing	marketing	NOUN
fbem-22278	3	13	goals	goal	NOUN
fbem-22278	3	14	,	,	PUNCT
fbem-22278	3	15	and	and	CCONJ
fbem-22278	3	16	emphasizing	emphasize	VERB
fbem-22278	3	17	its	its	PRON
fbem-22278	3	18	role	role	NOUN
fbem-22278	3	19	in	in	ADP
fbem-22278	3	20	building	build	VERB
fbem-22278	3	21	brand	brand	NOUN
fbem-22278	3	22	awareness	awareness	NOUN
fbem-22278	3	23	,	,	PUNCT
fbem-22278	3	24	storytelling	storytelling	NOUN
fbem-22278	3	25	,	,	PUNCT
fbem-22278	3	26	and	and	CCONJ
fbem-22278	3	27	long	long	ADJ
fbem-22278	3	28	-	-	PUNCT
fbem-22278	3	29	term	term	NOUN
fbem-22278	3	30	brand	brand	NOUN
fbem-22278	3	31	image	image	NOUN
fbem-22278	3	32	.	.	PUNCT
fbem-22278	4	1	the	the	DET
fbem-22278	4	2	paper	paper	NOUN
fbem-22278	4	3	discusses	discuss	VERB
fbem-22278	4	4	the	the	DET
fbem-22278	4	5	importance	importance	NOUN
fbem-22278	4	6	of	of	ADP
fbem-22278	4	7	marketing	marketing	NOUN
fbem-22278	4	8	strategies	strategy	NOUN
fbem-22278	4	9	in	in	ADP
fbem-22278	4	10	creating	create	VERB
fbem-22278	4	11	short	short	ADJ
fbem-22278	4	12	-	-	PUNCT
fbem-22278	4	13	term	term	NOUN
fbem-22278	4	14	buzz	buzz	NOUN
fbem-22278	4	15	and	and	CCONJ
fbem-22278	4	16	brand	brand	NOUN
fbem-22278	4	17	recognition	recognition	NOUN
fbem-22278	4	18	,	,	PUNCT
fbem-22278	4	19	while	while	SCONJ
fbem-22278	4	20	brand	brand	NOUN
fbem-22278	4	21	purpose	purpose	NOUN
fbem-22278	4	22	focuses	focus	VERB
fbem-22278	4	23	on	on	ADP
fbem-22278	4	24	sustainable	sustainable	ADJ
fbem-22278	4	25	growth	growth	NOUN
fbem-22278	4	26	and	and	CCONJ
fbem-22278	4	27	consumer	consumer	NOUN
fbem-22278	4	28	trust	trust	NOUN
fbem-22278	4	29	.	.	PUNCT
fbem-22278	5	1	furthermore	furthermore	ADV
fbem-22278	5	2	,	,	PUNCT
fbem-22278	5	3	also	also	ADV
fbem-22278	5	4	examines	examine	VERB
fbem-22278	5	5	the	the	DET
fbem-22278	5	6	challenges	challenge	NOUN
fbem-22278	5	7	and	and	CCONJ
fbem-22278	5	8	opportunities	opportunity	NOUN
fbem-22278	5	9	for	for	ADP
fbem-22278	5	10	purposeful	purposeful	ADJ
fbem-22278	5	11	brands	brand	NOUN
fbem-22278	5	12	in	in	ADP
fbem-22278	5	13	today	today	NOUN
fbem-22278	5	14	's	's	PART
fbem-22278	5	15	culture	culture	NOUN
fbem-22278	5	16	,	,	PUNCT
fbem-22278	5	17	emphasizing	emphasize	VERB
fbem-22278	5	18	the	the	DET
fbem-22278	5	19	need	need	NOUN
fbem-22278	5	20	for	for	SCONJ
fbem-22278	5	21	brands	brand	NOUN
fbem-22278	5	22	to	to	PART
fbem-22278	5	23	adapt	adapt	VERB
fbem-22278	5	24	to	to	ADP
fbem-22278	5	25	changing	change	VERB
fbem-22278	5	26	market	market	NOUN
fbem-22278	5	27	dynamics	dynamic	NOUN
fbem-22278	5	28	and	and	CCONJ
fbem-22278	5	29	consumer	consumer	NOUN
fbem-22278	5	30	preferences	preference	NOUN
fbem-22278	5	31	.	.	PUNCT
fbem-22278	6	1	the	the	DET
fbem-22278	6	2	collaboration	collaboration	NOUN
fbem-22278	6	3	between	between	ADP
fbem-22278	6	4	heaven	heaven	PROPN
fbem-22278	6	5	gaia	gaia	PROPN
fbem-22278	6	6	and	and	CCONJ
fbem-22278	6	7	florasis	florasis	NOUN
fbem-22278	6	8	is	be	AUX
fbem-22278	6	9	cited	cite	VERB
fbem-22278	6	10	as	as	ADP
fbem-22278	6	11	an	an	DET
fbem-22278	6	12	example	example	NOUN
fbem-22278	6	13	of	of	ADP
fbem-22278	6	14	successful	successful	ADJ
fbem-22278	6	15	brand	brand	NOUN
fbem-22278	6	16	crossovers	crossover	NOUN
fbem-22278	6	17	,	,	PUNCT
fbem-22278	6	18	showcasing	showcase	VERB
fbem-22278	6	19	the	the	DET
fbem-22278	6	20	potential	potential	NOUN
fbem-22278	6	21	for	for	ADP
fbem-22278	6	22	innovative	innovative	ADJ
fbem-22278	6	23	marketing	marketing	NOUN
fbem-22278	6	24	approaches	approach	NOUN
fbem-22278	6	25	.	.	PUNCT
fbem-22278	7	1	keywords	keyword	NOUN
fbem-22278	7	2	:	:	PUNCT
fbem-22278	7	3	brand	brand	NOUN
fbem-22278	7	4	communication	communication	NOUN
fbem-22278	7	5	,	,	PUNCT
fbem-22278	7	6	cultural	cultural	ADJ
fbem-22278	7	7	inheritance	inheritance	NOUN
fbem-22278	7	8	,	,	PUNCT
fbem-22278	7	9	market	market	NOUN
fbem-22278	7	10	positioning	positioning	NOUN
fbem-22278	7	11	,	,	PUNCT
fbem-22278	7	12	user	user	NOUN
fbem-22278	7	13	experience	experience	NOUN
fbem-22278	7	14	,	,	PUNCT
fbem-22278	7	15	cross	cross	ADJ
fbem-22278	7	16	-	-	ADJ
fbem-22278	7	17	border	border	ADJ
fbem-22278	7	18	cooperation	cooperation	NOUN
fbem-22278	7	19	.	.	PUNCT
fbem-22278	8	1	1	1	X
fbem-22278	8	2	.	.	X
fbem-22278	8	3	introduction	introduction	NOUN
fbem-22278	8	4	for	for	ADP
fbem-22278	8	5	the	the	DET
fbem-22278	8	6	past	past	ADJ
fbem-22278	8	7	few	few	ADJ
fbem-22278	8	8	years	year	NOUN
fbem-22278	8	9	,	,	PUNCT
fbem-22278	8	10	china	china	PROPN
fbem-22278	8	11	's	's	PART
fbem-22278	8	12	economic	economic	ADJ
fbem-22278	8	13	and	and	CCONJ
fbem-22278	8	14	social	social	ADJ
fbem-22278	8	15	development	development	NOUN
fbem-22278	8	16	has	have	AUX
fbem-22278	8	17	reached	reach	VERB
fbem-22278	8	18	unprecedented	unprecedented	ADJ
fbem-22278	8	19	heights	height	NOUN
fbem-22278	8	20	,	,	PUNCT
fbem-22278	8	21	elevating	elevate	VERB
fbem-22278	8	22	its	its	PRON
fbem-22278	8	23	international	international	ADJ
fbem-22278	8	24	stature	stature	NOUN
fbem-22278	8	25	.	.	PUNCT
fbem-22278	9	1	this	this	DET
fbem-22278	9	2	growth	growth	NOUN
fbem-22278	9	3	has	have	AUX
fbem-22278	9	4	not	not	PART
fbem-22278	9	5	only	only	ADV
fbem-22278	9	6	fueled	fuel	VERB
fbem-22278	9	7	the	the	DET
fbem-22278	9	8	discerning	discern	VERB
fbem-22278	9	9	tastes	taste	NOUN
fbem-22278	9	10	of	of	ADP
fbem-22278	9	11	domestic	domestic	ADJ
fbem-22278	9	12	consumers	consumer	NOUN
fbem-22278	9	13	but	but	CCONJ
fbem-22278	9	14	has	have	AUX
fbem-22278	9	15	also	also	ADV
fbem-22278	9	16	sparked	spark	VERB
fbem-22278	9	17	a	a	DET
fbem-22278	9	18	rising	rise	VERB
fbem-22278	9	19	global	global	ADJ
fbem-22278	9	20	demand	demand	NOUN
fbem-22278	9	21	for	for	ADP
fbem-22278	9	22	chinese	chinese	ADJ
fbem-22278	9	23	-	-	PUNCT
fbem-22278	9	24	inspired	inspire	VERB
fbem-22278	9	25	elements	element	NOUN
fbem-22278	9	26	,	,	PUNCT
fbem-22278	9	27	particularly	particularly	ADV
fbem-22278	9	28	in	in	ADP
fbem-22278	9	29	fashion	fashion	NOUN
fbem-22278	9	30	.	.	PUNCT
fbem-22278	10	1	as	as	SCONJ
fbem-22278	10	2	clothing	clothing	NOUN
fbem-22278	10	3	serves	serve	VERB
fbem-22278	10	4	as	as	ADP
fbem-22278	10	5	a	a	DET
fbem-22278	10	6	vital	vital	ADJ
fbem-22278	10	7	conduit	conduit	NOUN
fbem-22278	10	8	for	for	ADP
fbem-22278	10	9	cultural	cultural	ADJ
fbem-22278	10	10	expression	expression	NOUN
fbem-22278	10	11	,	,	PUNCT
fbem-22278	10	12	contemporary	contemporary	ADJ
fbem-22278	10	13	consumers	consumer	NOUN
fbem-22278	10	14	increasingly	increasingly	ADV
fbem-22278	10	15	seek	seek	VERB
fbem-22278	10	16	out	out	ADP
fbem-22278	10	17	brands	brand	NOUN
fbem-22278	10	18	that	that	PRON
fbem-22278	10	19	embody	embody	VERB
fbem-22278	10	20	oriental	oriental	ADJ
fbem-22278	10	21	charm	charm	NOUN
fbem-22278	10	22	and	and	CCONJ
fbem-22278	10	23	heritage	heritage	NOUN
fbem-22278	10	24	.	.	PUNCT
fbem-22278	11	1	this	this	DET
fbem-22278	11	2	shift	shift	NOUN
fbem-22278	11	3	has	have	AUX
fbem-22278	11	4	catalyzed	catalyze	VERB
fbem-22278	11	5	the	the	DET
fbem-22278	11	6	emergence	emergence	NOUN
fbem-22278	11	7	of	of	ADP
fbem-22278	11	8	numerous	numerous	ADJ
fbem-22278	11	9	homegrown	homegrown	ADJ
fbem-22278	11	10	fashion	fashion	NOUN
fbem-22278	11	11	brands	brand	NOUN
fbem-22278	11	12	,	,	PUNCT
fbem-22278	11	13	captivating	captivate	VERB
fbem-22278	11	14	audiences	audience	NOUN
fbem-22278	11	15	both	both	CCONJ
fbem-22278	11	16	at	at	ADP
fbem-22278	11	17	home	home	NOUN
fbem-22278	11	18	and	and	CCONJ
fbem-22278	11	19	abroad	abroad	ADV
fbem-22278	11	20	.	.	PUNCT
fbem-22278	12	1	amidst	amidst	ADP
fbem-22278	12	2	this	this	DET
fbem-22278	12	3	burgeoning	burgeon	VERB
fbem-22278	12	4	landscape	landscape	NOUN
fbem-22278	12	5	,	,	PUNCT
fbem-22278	12	6	the	the	DET
fbem-22278	12	7	quest	quest	NOUN
fbem-22278	12	8	for	for	ADP
fbem-22278	12	9	differentiation	differentiation	NOUN
fbem-22278	12	10	has	have	AUX
fbem-22278	12	11	become	become	VERB
fbem-22278	12	12	paramount	paramount	ADJ
fbem-22278	12	13	for	for	ADP
fbem-22278	12	14	brands	brand	NOUN
fbem-22278	12	15	,	,	PUNCT
fbem-22278	12	16	with	with	ADP
fbem-22278	12	17	heaven	heaven	PROPN
fbem-22278	12	18	gaia	gaia	PROPN
fbem-22278	12	19	emerging	emerge	VERB
fbem-22278	12	20	as	as	ADP
fbem-22278	12	21	a	a	DET
fbem-22278	12	22	beacon	beacon	NOUN
fbem-22278	12	23	of	of	ADP
fbem-22278	12	24	success	success	NOUN
fbem-22278	12	25	.	.	PUNCT
fbem-22278	13	1	2	2	X
fbem-22278	13	2	.	.	X
fbem-22278	13	3	organization	organization	NOUN
fbem-22278	13	4	of	of	ADP
fbem-22278	13	5	the	the	DET
fbem-22278	13	6	text	text	NOUN
fbem-22278	13	7	in	in	ADP
fbem-22278	13	8	recent	recent	ADJ
fbem-22278	13	9	years	year	NOUN
fbem-22278	13	10	,	,	PUNCT
fbem-22278	13	11	along	along	ADP
fbem-22278	13	12	with	with	ADP
fbem-22278	13	13	the	the	DET
fbem-22278	13	14	high	high	ADJ
fbem-22278	13	15	-	-	PUNCT
fbem-22278	13	16	quality	quality	NOUN
fbem-22278	13	17	development	development	NOUN
fbem-22278	13	18	of	of	ADP
fbem-22278	13	19	china	china	PROPN
fbem-22278	13	20	's	's	PART
fbem-22278	13	21	economy	economy	NOUN
fbem-22278	13	22	and	and	CCONJ
fbem-22278	13	23	society	society	NOUN
fbem-22278	13	24	and	and	CCONJ
fbem-22278	13	25	the	the	DET
fbem-22278	13	26	gradual	gradual	ADJ
fbem-22278	13	27	rise	rise	NOUN
fbem-22278	13	28	in	in	ADP
fbem-22278	13	29	its	its	PRON
fbem-22278	13	30	international	international	ADJ
fbem-22278	13	31	status	status	NOUN
fbem-22278	13	32	,	,	PUNCT
fbem-22278	13	33	not	not	PART
fbem-22278	13	34	only	only	ADV
fbem-22278	13	35	are	be	AUX
fbem-22278	13	36	consumers	consumer	NOUN
fbem-22278	13	37	within	within	ADP
fbem-22278	13	38	china	china	PROPN
fbem-22278	13	39	paying	pay	VERB
fbem-22278	13	40	more	more	ADJ
fbem-22278	13	41	and	and	CCONJ
fbem-22278	13	42	more	more	ADJ
fbem-22278	13	43	attention	attention	NOUN
fbem-22278	13	44	to	to	ADP
fbem-22278	13	45	the	the	DET
fbem-22278	13	46	sense	sense	NOUN
fbem-22278	13	47	of	of	ADP
fbem-22278	13	48	design	design	NOUN
fbem-22278	13	49	in	in	ADP
fbem-22278	13	50	clothing	clothing	NOUN
fbem-22278	13	51	wear	wear	NOUN
fbem-22278	13	52	,	,	PUNCT
fbem-22278	13	53	but	but	CCONJ
fbem-22278	13	54	the	the	DET
fbem-22278	13	55	global	global	ADJ
fbem-22278	13	56	market	market	NOUN
fbem-22278	13	57	is	be	AUX
fbem-22278	13	58	also	also	ADV
fbem-22278	13	59	steadily	steadily	ADV
fbem-22278	13	60	increasing	increase	VERB
fbem-22278	13	61	its	its	PRON
fbem-22278	13	62	consumer	consumer	NOUN
fbem-22278	13	63	demand	demand	NOUN
fbem-22278	13	64	for	for	ADP
fbem-22278	13	65	china	china	PROPN
fbem-22278	13	66	-	-	PUNCT
fbem-22278	13	67	related	relate	VERB
fbem-22278	13	68	elements	element	NOUN
fbem-22278	13	69	.	.	PUNCT
fbem-22278	14	1	clothing	clothing	NOUN
fbem-22278	14	2	is	be	AUX
fbem-22278	14	3	an	an	DET
fbem-22278	14	4	important	important	ADJ
fbem-22278	14	5	carrier	carrier	NOUN
fbem-22278	14	6	of	of	ADP
fbem-22278	14	7	culture	culture	NOUN
fbem-22278	14	8	,	,	PUNCT
fbem-22278	14	9	and	and	CCONJ
fbem-22278	14	10	contemporary	contemporary	ADJ
fbem-22278	14	11	consumers	consumer	NOUN
fbem-22278	14	12	have	have	VERB
fbem-22278	14	13	a	a	DET
fbem-22278	14	14	higher	high	ADJ
fbem-22278	14	15	demand	demand	NOUN
fbem-22278	14	16	for	for	ADP
fbem-22278	14	17	clothing	clothing	NOUN
fbem-22278	14	18	brand	brand	NOUN
fbem-22278	14	19	design	design	NOUN
fbem-22278	14	20	.	.	PUNCT
fbem-22278	15	1	in	in	ADP
fbem-22278	15	2	this	this	DET
fbem-22278	15	3	market	market	NOUN
fbem-22278	15	4	environment	environment	NOUN
fbem-22278	15	5	,	,	PUNCT
fbem-22278	15	6	designs	design	VERB
fbem-22278	15	7	that	that	PRON
fbem-22278	15	8	reflect	reflect	VERB
fbem-22278	15	9	oriental	oriental	ADJ
fbem-22278	15	10	charm	charm	NOUN
fbem-22278	15	11	and	and	CCONJ
fbem-22278	15	12	have	have	VERB
fbem-22278	15	13	a	a	DET
fbem-22278	15	14	rich	rich	ADJ
fbem-22278	15	15	cultural	cultural	ADJ
fbem-22278	15	16	heritage	heritage	NOUN
fbem-22278	15	17	are	be	AUX
fbem-22278	15	18	gaining	gain	VERB
fbem-22278	15	19	popularity	popularity	NOUN
fbem-22278	15	20	.	.	PUNCT
fbem-22278	16	1	numerous	numerous	ADJ
fbem-22278	16	2	national	national	ADJ
fbem-22278	16	3	tide	tide	PROPN
fbem-22278	16	4	clothing	clothing	NOUN
fbem-22278	16	5	brands	brand	NOUN
fbem-22278	16	6	have	have	AUX
fbem-22278	16	7	emerged	emerge	VERB
fbem-22278	16	8	in	in	ADP
fbem-22278	16	9	a	a	DET
fbem-22278	16	10	short	short	ADJ
fbem-22278	16	11	time	time	NOUN
fbem-22278	16	12	,	,	PUNCT
fbem-22278	16	13	which	which	PRON
fbem-22278	16	14	have	have	AUX
fbem-22278	16	15	become	become	VERB
fbem-22278	16	16	the	the	DET
fbem-22278	16	17	focus	focus	NOUN
fbem-22278	16	18	of	of	ADP
fbem-22278	16	19	public	public	ADJ
fbem-22278	16	20	attention	attention	NOUN
fbem-22278	16	21	on	on	ADP
fbem-22278	16	22	various	various	ADJ
fbem-22278	16	23	platforms	platform	NOUN
fbem-22278	16	24	,	,	PUNCT
fbem-22278	16	25	and	and	CCONJ
fbem-22278	16	26	the	the	DET
fbem-22278	16	27	related	relate	VERB
fbem-22278	16	28	products	product	NOUN
fbem-22278	16	29	have	have	AUX
fbem-22278	16	30	also	also	ADV
fbem-22278	16	31	been	be	AUX
fbem-22278	16	32	sought	seek	VERB
fbem-22278	16	33	after	after	ADP
fbem-22278	16	34	by	by	ADP
fbem-22278	16	35	the	the	DET
fbem-22278	16	36	public	public	NOUN
fbem-22278	16	37	,	,	PUNCT
fbem-22278	16	38	which	which	PRON
fbem-22278	16	39	has	have	AUX
fbem-22278	16	40	become	become	VERB
fbem-22278	16	41	a	a	DET
fbem-22278	16	42	new	new	ADJ
fbem-22278	16	43	trend	trend	NOUN
fbem-22278	16	44	of	of	ADP
fbem-22278	16	45	consumption	consumption	NOUN
fbem-22278	16	46	.	.	PUNCT
fbem-22278	17	1	how	how	SCONJ
fbem-22278	17	2	to	to	PART
fbem-22278	17	3	stand	stand	VERB
fbem-22278	17	4	out	out	ADP
fbem-22278	17	5	from	from	ADP
fbem-22278	17	6	the	the	DET
fbem-22278	17	7	crowd	crowd	NOUN
fbem-22278	17	8	has	have	AUX
fbem-22278	17	9	become	become	VERB
fbem-22278	17	10	a	a	DET
fbem-22278	17	11	question	question	NOUN
fbem-22278	17	12	for	for	SCONJ
fbem-22278	17	13	brands	brand	NOUN
fbem-22278	17	14	to	to	PART
fbem-22278	17	15	ponder	ponder	VERB
fbem-22278	17	16	,	,	PUNCT
fbem-22278	17	17	and	and	CCONJ
fbem-22278	17	18	heaven	heaven	PROPN
fbem-22278	17	19	gaia	gaia	PROPN
fbem-22278	17	20	is	be	AUX
fbem-22278	17	21	undoubtedly	undoubtedly	ADV
fbem-22278	17	22	a	a	DET
fbem-22278	17	23	model	model	NOUN
fbem-22278	17	24	of	of	ADP
fbem-22278	17	25	success	success	NOUN
fbem-22278	17	26	.	.	PUNCT
fbem-22278	18	1	in	in	ADP
fbem-22278	18	2	the	the	DET
fbem-22278	18	3	modern	modern	ADJ
fbem-22278	18	4	era	era	NOUN
fbem-22278	18	5	of	of	ADP
fbem-22278	18	6	globalized	globalize	VERB
fbem-22278	18	7	economic	economic	ADJ
fbem-22278	18	8	development	development	NOUN
fbem-22278	18	9	,	,	PUNCT
fbem-22278	18	10	brands	brand	NOUN
fbem-22278	18	11	can	can	AUX
fbem-22278	18	12	not	not	PART
fbem-22278	18	13	just	just	ADV
fbem-22278	18	14	bury	bury	VERB
fbem-22278	18	15	their	their	PRON
fbem-22278	18	16	heads	head	NOUN
fbem-22278	18	17	in	in	ADP
fbem-22278	18	18	the	the	DET
fbem-22278	18	19	sand	sand	NOUN
fbem-22278	18	20	,	,	PUNCT
fbem-22278	18	21	but	but	CCONJ
fbem-22278	18	22	must	must	AUX
fbem-22278	18	23	make	make	VERB
fbem-22278	18	24	use	use	NOUN
fbem-22278	18	25	of	of	ADP
fbem-22278	18	26	new	new	ADJ
fbem-22278	18	27	media	medium	NOUN
fbem-22278	18	28	platforms	platform	NOUN
fbem-22278	18	29	to	to	PART
fbem-22278	18	30	promote	promote	VERB
fbem-22278	18	31	and	and	CCONJ
fbem-22278	18	32	package	package	VERB
fbem-22278	18	33	their	their	PRON
fbem-22278	18	34	own	own	ADJ
fbem-22278	18	35	products	product	NOUN
fbem-22278	18	36	,	,	PUNCT
fbem-22278	18	37	tell	tell	VERB
fbem-22278	18	38	the	the	DET
fbem-22278	18	39	background	background	NOUN
fbem-22278	18	40	and	and	CCONJ
fbem-22278	18	41	story	story	NOUN
fbem-22278	18	42	of	of	ADP
fbem-22278	18	43	the	the	DET
fbem-22278	18	44	brand	brand	NOUN
fbem-22278	18	45	,	,	PUNCT
fbem-22278	18	46	and	and	CCONJ
fbem-22278	18	47	let	let	VERB
fbem-22278	18	48	consumers	consumer	NOUN
fbem-22278	18	49	feel	feel	VERB
fbem-22278	18	50	the	the	DET
fbem-22278	18	51	emotions	emotion	NOUN
fbem-22278	18	52	brought	bring	VERB
fbem-22278	18	53	by	by	ADP
fbem-22278	18	54	the	the	DET
fbem-22278	18	55	brand	brand	NOUN
fbem-22278	18	56	in	in	ADP
fbem-22278	18	57	a	a	DET
fbem-22278	18	58	more	more	ADV
fbem-22278	18	59	real	real	ADJ
fbem-22278	18	60	and	and	CCONJ
fbem-22278	18	61	intuitive	intuitive	ADJ
fbem-22278	18	62	way	way	NOUN
fbem-22278	18	63	.	.	PUNCT
fbem-22278	19	1	this	this	DET
fbem-22278	19	2	paper	paper	NOUN
fbem-22278	19	3	explores	explore	VERB
fbem-22278	19	4	a	a	DET
fbem-22278	19	5	series	series	NOUN
fbem-22278	19	6	of	of	ADP
fbem-22278	19	7	questions	question	NOUN
fbem-22278	19	8	about	about	ADP
fbem-22278	19	9	the	the	DET
fbem-22278	19	10	purposeful	purposeful	ADJ
fbem-22278	19	11	branding	branding	NOUN
fbem-22278	19	12	from	from	ADP
fbem-22278	19	13	three	three	NUM
fbem-22278	19	14	perspectives	perspective	NOUN
fbem-22278	19	15	:	:	PUNCT
fbem-22278	19	16	the	the	DET
fbem-22278	19	17	brand	brand	NOUN
fbem-22278	19	18	itself	itself	PRON
fbem-22278	19	19	,	,	PUNCT
fbem-22278	19	20	the	the	DET
fbem-22278	19	21	consumer	consumer	NOUN
fbem-22278	19	22	and	and	CCONJ
fbem-22278	19	23	the	the	DET
fbem-22278	19	24	new	new	ADJ
fbem-22278	19	25	media	media	NOUN
fbem-22278	19	26	marketing	marketing	NOUN
fbem-22278	19	27	communications	communication	NOUN
fbem-22278	19	28	.	.	PUNCT
fbem-22278	20	1	what	what	PRON
fbem-22278	20	2	is	be	AUX
fbem-22278	20	3	brand	brand	NOUN
fbem-22278	20	4	purpose	purpose	NOUN
fbem-22278	20	5	?	?	PUNCT
fbem-22278	21	1	‘	'	PUNCT
fbem-22278	21	2	literally	literally	ADV
fbem-22278	21	3	,	,	PUNCT
fbem-22278	21	4	“	"	PUNCT
fbem-22278	21	5	purpose	purpose	NOUN
fbem-22278	21	6	”	"	PUNCT
fbem-22278	21	7	can	can	AUX
fbem-22278	21	8	be	be	AUX
fbem-22278	21	9	defined	define	VERB
fbem-22278	21	10	as	as	ADP
fbem-22278	21	11	the	the	DET
fbem-22278	21	12	reason	reason	NOUN
fbem-22278	21	13	why	why	SCONJ
fbem-22278	21	14	something	something	PRON
fbem-22278	21	15	exists	exist	VERB
fbem-22278	21	16	[	[	X
fbem-22278	21	17	1	1	NUM
fbem-22278	21	18	]	]	PUNCT
fbem-22278	21	19	.	.	PUNCT
fbem-22278	21	20	’	'	PUNCT
fbem-22278	22	1	for	for	ADP
fbem-22278	22	2	a	a	DET
fbem-22278	22	3	brand	brand	NOUN
fbem-22278	22	4	,	,	PUNCT
fbem-22278	22	5	purpose	purpose	NOUN
fbem-22278	22	6	is	be	AUX
fbem-22278	22	7	the	the	DET
fbem-22278	22	8	orientation	orientation	NOUN
fbem-22278	22	9	of	of	ADP
fbem-22278	22	10	all	all	DET
fbem-22278	22	11	marketing	marketing	NOUN
fbem-22278	22	12	actions	action	NOUN
fbem-22278	22	13	purpose	purpose	NOUN
fbem-22278	22	14	also	also	ADV
fbem-22278	22	15	reveals	reveal	VERB
fbem-22278	22	16	its	its	PRON
fbem-22278	22	17	essence	essence	NOUN
fbem-22278	22	18	.	.	PUNCT
fbem-22278	23	1	‘	'	PUNCT
fbem-22278	23	2	simply	simply	ADV
fbem-22278	23	3	purpose	purpose	NOUN
fbem-22278	23	4	is	be	AUX
fbem-22278	23	5	the	the	DET
fbem-22278	23	6	foundation	foundation	NOUN
fbem-22278	23	7	of	of	ADP
fbem-22278	23	8	existence	existence	NOUN
fbem-22278	23	9	and	and	CCONJ
fbem-22278	23	10	experience	experience	NOUN
fbem-22278	23	11	[	[	X
fbem-22278	23	12	1	1	NUM
fbem-22278	23	13	]	]	PUNCT
fbem-22278	23	14	.	.	PUNCT
fbem-22278	23	15	’	'	PUNCT
fbem-22278	24	1	sometimes	sometimes	ADV
fbem-22278	24	2	it	it	PRON
fbem-22278	24	3	can	can	AUX
fbem-22278	24	4	be	be	AUX
fbem-22278	24	5	difficult	difficult	ADJ
fbem-22278	24	6	to	to	PART
fbem-22278	24	7	distinguish	distinguish	VERB
fbem-22278	24	8	the	the	DET
fbem-22278	24	9	difference	difference	NOUN
fbem-22278	24	10	between	between	ADP
fbem-22278	24	11	the	the	DET
fbem-22278	24	12	purpose	purpose	NOUN
fbem-22278	24	13	of	of	ADP
fbem-22278	24	14	branding	branding	NOUN
fbem-22278	24	15	and	and	CCONJ
fbem-22278	24	16	the	the	DET
fbem-22278	24	17	purpose	purpose	NOUN
fbem-22278	24	18	of	of	ADP
fbem-22278	24	19	marketing	marketing	NOUN
fbem-22278	24	20	.	.	PUNCT
fbem-22278	25	1	in	in	ADP
fbem-22278	25	2	fact	fact	NOUN
fbem-22278	25	3	,	,	PUNCT
fbem-22278	25	4	the	the	DET
fbem-22278	25	5	purpose	purpose	NOUN
fbem-22278	25	6	of	of	ADP
fbem-22278	25	7	branding	branding	NOUN
fbem-22278	25	8	is	be	AUX
fbem-22278	25	9	to	to	PART
fbem-22278	25	10	maximize	maximize	VERB
fbem-22278	25	11	awareness	awareness	NOUN
fbem-22278	25	12	,	,	PUNCT
fbem-22278	25	13	tell	tell	VERB
fbem-22278	25	14	the	the	DET
fbem-22278	25	15	brand	brand	NOUN
fbem-22278	25	16	story	story	NOUN
fbem-22278	25	17	,	,	PUNCT
fbem-22278	25	18	give	give	VERB
fbem-22278	25	19	the	the	DET
fbem-22278	25	20	brand	brand	NOUN
fbem-22278	25	21	a	a	DET
fbem-22278	25	22	sustainable	sustainable	ADJ
fbem-22278	25	23	outlook	outlook	NOUN
fbem-22278	25	24	,	,	PUNCT
fbem-22278	25	25	build	build	VERB
fbem-22278	25	26	the	the	DET
fbem-22278	25	27	brand	brand	NOUN
fbem-22278	25	28	image	image	NOUN
fbem-22278	25	29	and	and	CCONJ
fbem-22278	25	30	communicate	communicate	VERB
fbem-22278	25	31	its	its	PRON
fbem-22278	25	32	philosophy	philosophy	NOUN
fbem-22278	25	33	to	to	ADP
fbem-22278	25	34	the	the	DET
fbem-22278	25	35	outside	outside	ADJ
fbem-22278	25	36	world	world	NOUN
fbem-22278	25	37	in	in	ADP
fbem-22278	25	38	a	a	DET
fbem-22278	25	39	longterm	longterm	ADJ
fbem-22278	25	40	layout	layout	NOUN
fbem-22278	25	41	process	process	NOUN
fbem-22278	25	42	.	.	PUNCT
fbem-22278	26	1	heaven	heaven	PROPN
fbem-22278	26	2	gaia	gaia	PROPN
fbem-22278	26	3	is	be	AUX
fbem-22278	26	4	committed	commit	VERB
fbem-22278	26	5	to	to	ADP
fbem-22278	26	6	building	build	VERB
fbem-22278	26	7	a	a	DET
fbem-22278	26	8	new	new	ADJ
fbem-22278	26	9	world	world	NOUN
fbem-22278	26	10	of	of	ADP
fbem-22278	26	11	chinese	chinese	ADJ
fbem-22278	26	12	design	design	NOUN
fbem-22278	26	13	and	and	CCONJ
fbem-22278	26	14	fine	fine	ADJ
fbem-22278	26	15	clothing	clothing	NOUN
fbem-22278	26	16	research	research	NOUN
fbem-22278	26	17	.	.	PUNCT
fbem-22278	27	1	in	in	ADP
fbem-22278	27	2	order	order	NOUN
fbem-22278	27	3	to	to	PART
fbem-22278	27	4	inherit	inherit	VERB
fbem-22278	27	5	the	the	DET
fbem-22278	27	6	chinese	chinese	ADJ
fbem-22278	27	7	wisdom	wisdom	NOUN
fbem-22278	27	8	aesthetics	aesthetic	NOUN
fbem-22278	27	9	and	and	CCONJ
fbem-22278	27	10	exquisite	exquisite	ADJ
fbem-22278	27	11	clothing	clothing	NOUN
fbem-22278	27	12	technology	technology	NOUN
fbem-22278	27	13	,	,	PUNCT
fbem-22278	27	14	it	it	PRON
fbem-22278	27	15	always	always	ADV
fbem-22278	27	16	insists	insist	VERB
fbem-22278	27	17	on	on	ADP
fbem-22278	27	18	transforming	transform	VERB
fbem-22278	27	19	the	the	DET
fbem-22278	27	20	original	original	ADJ
fbem-22278	27	21	spirit	spirit	NOUN
fbem-22278	27	22	into	into	ADP
fbem-22278	27	23	an	an	DET
fbem-22278	27	24	article	article	NOUN
fbem-22278	27	25	of	of	ADP
fbem-22278	27	26	unique	unique	ADJ
fbem-22278	27	27	clothing	clothing	NOUN
fbem-22278	27	28	.	.	PUNCT
fbem-22278	28	1	it	it	PRON
fbem-22278	28	2	integrates	integrate	VERB
fbem-22278	28	3	nature	nature	NOUN
fbem-22278	28	4	and	and	CCONJ
fbem-22278	28	5	humans	human	NOUN
fbem-22278	28	6	,	,	PUNCT
fbem-22278	28	7	life	life	NOUN
fbem-22278	28	8	and	and	CCONJ
fbem-22278	28	9	spirituality	spirituality	NOUN
fbem-22278	28	10	into	into	ADP
fbem-22278	28	11	costume	costume	NOUN
fbem-22278	28	12	design	design	NOUN
fbem-22278	28	13	,	,	PUNCT
fbem-22278	28	14	realizing	realize	VERB
fbem-22278	28	15	the	the	DET
fbem-22278	28	16	perfect	perfect	ADJ
fbem-22278	28	17	combination	combination	NOUN
fbem-22278	28	18	of	of	ADP
fbem-22278	28	19	traditional	traditional	ADJ
fbem-22278	28	20	artistic	artistic	ADJ
fbem-22278	28	21	charm	charm	NOUN
fbem-22278	28	22	and	and	CCONJ
fbem-22278	28	23	western	western	ADJ
fbem-22278	28	24	aesthetics	aesthetic	NOUN
fbem-22278	28	25	.	.	PUNCT
fbem-22278	29	1	through	through	ADP
fbem-22278	29	2	years	year	NOUN
fbem-22278	29	3	of	of	ADP
fbem-22278	29	4	fashion	fashion	NOUN
fbem-22278	29	5	week	week	NOUN
fbem-22278	29	6	shows	show	NOUN
fbem-22278	29	7	and	and	CCONJ
fbem-22278	29	8	star	star	NOUN
fbem-22278	29	9	effects	effect	NOUN
fbem-22278	29	10	,	,	PUNCT
fbem-22278	29	11	brands	brand	NOUN
fbem-22278	29	12	have	have	VERB
fbem-22278	29	13	a	a	DET
fbem-22278	29	14	more	more	ADV
fbem-22278	29	15	valuable	valuable	ADJ
fbem-22278	29	16	sense	sense	NOUN
fbem-22278	29	17	in	in	ADP
fbem-22278	29	18	the	the	DET
fbem-22278	29	19	hearts	heart	NOUN
fbem-22278	29	20	of	of	ADP
fbem-22278	29	21	consumers	consumer	NOUN
fbem-22278	29	22	,	,	PUNCT
fbem-22278	29	23	which	which	PRON
fbem-22278	29	24	can	can	AUX
fbem-22278	29	25	connect	connect	VERB
fbem-22278	29	26	with	with	ADP
fbem-22278	29	27	consumers	consumer	NOUN
fbem-22278	29	28	and	and	CCONJ
fbem-22278	29	29	maintain	maintain	VERB
fbem-22278	29	30	the	the	DET
fbem-22278	29	31	relationship	relationship	NOUN
fbem-22278	29	32	with	with	ADP
fbem-22278	29	33	them	they	PRON
fbem-22278	29	34	,	,	PUNCT
fbem-22278	29	35	so	so	SCONJ
fbem-22278	29	36	that	that	SCONJ
fbem-22278	29	37	consumers	consumer	NOUN
fbem-22278	29	38	give	give	VERB
fbem-22278	29	39	priority	priority	NOUN
fbem-22278	29	40	to	to	ADP
fbem-22278	29	41	them	they	PRON
fbem-22278	29	42	when	when	SCONJ
fbem-22278	29	43	making	make	VERB
fbem-22278	29	44	decisions	decision	NOUN
fbem-22278	29	45	,	,	PUNCT
fbem-22278	29	46	so	so	SCONJ
fbem-22278	29	47	as	as	SCONJ
fbem-22278	29	48	to	to	PART
fbem-22278	29	49	achieve	achieve	VERB
fbem-22278	29	50	long	long	ADJ
fbem-22278	29	51	-	-	PUNCT
fbem-22278	29	52	term	term	NOUN
fbem-22278	29	53	development	development	NOUN
fbem-22278	29	54	.	.	PUNCT
fbem-22278	30	1	the	the	DET
fbem-22278	30	2	aim	aim	NOUN
fbem-22278	30	3	of	of	ADP
fbem-22278	30	4	marketing	marketing	NOUN
fbem-22278	30	5	is	be	AUX
fbem-22278	30	6	to	to	PART
fbem-22278	30	7	look	look	VERB
fbem-22278	30	8	at	at	ADP
fbem-22278	30	9	the	the	DET
fbem-22278	30	10	market	market	NOUN
fbem-22278	30	11	share	share	NOUN
fbem-22278	30	12	of	of	ADP
fbem-22278	30	13	the	the	DET
fbem-22278	30	14	moment	moment	NOUN
fbem-22278	30	15	and	and	CCONJ
fbem-22278	30	16	create	create	VERB
fbem-22278	30	17	short	short	ADJ
fbem-22278	30	18	-	-	PUNCT
fbem-22278	30	19	term	term	NOUN
fbem-22278	30	20	buzz	buzz	NOUN
fbem-22278	30	21	,	,	PUNCT
fbem-22278	30	22	for	for	ADP
fbem-22278	30	23	example	example	NOUN
fbem-22278	30	24	,	,	PUNCT
fbem-22278	30	25	during	during	ADP
fbem-22278	30	26	paris	paris	PROPN
fbem-22278	30	27	fashion	fashion	NOUN
fbem-22278	30	28	week	week	NOUN
fbem-22278	30	29	,	,	PUNCT
fbem-22278	30	30	when	when	SCONJ
fbem-22278	30	31	the	the	DET
fbem-22278	30	32	major	major	ADJ
fbem-22278	30	33	social	social	ADJ
fbem-22278	30	34	media	medium	NOUN
fbem-22278	30	35	outlets	outlet	NOUN
fbem-22278	30	36	spread	spread	VERB
fbem-22278	30	37	pictures	picture	NOUN
fbem-22278	30	38	of	of	ADP
fbem-22278	30	39	the	the	DET
fbem-22278	30	40	shows	show	NOUN
fbem-22278	30	41	and	and	CCONJ
fbem-22278	30	42	share	share	VERB
fbem-22278	30	43	details	detail	NOUN
fbem-22278	30	44	of	of	ADP
fbem-22278	30	45	the	the	DET
fbem-22278	30	46	outfits	outfit	NOUN
fbem-22278	30	47	;	;	PUNCT
fbem-22278	30	48	film	film	NOUN
fbem-22278	30	49	festivals	festival	NOUN
fbem-22278	30	50	or	or	CCONJ
fbem-22278	30	51	parties	party	NOUN
fbem-22278	30	52	,	,	PUNCT
fbem-22278	30	53	where	where	SCONJ
fbem-22278	30	54	stars	star	NOUN
fbem-22278	30	55	wear	wear	VERB
fbem-22278	30	56	heaven	heaven	PROPN
fbem-22278	30	57	gaia	gaia	PROPN
fbem-22278	30	58	outfits	outfit	NOUN
fbem-22278	30	59	and	and	CCONJ
fbem-22278	30	60	journalists	journalist	NOUN
fbem-22278	30	61	post	post	VERB
fbem-22278	30	62	news	news	NOUN
fbem-22278	30	63	via	via	ADP
fbem-22278	30	64	social	social	ADJ
fbem-22278	30	65	media	medium	NOUN
fbem-22278	30	66	,	,	PUNCT
fbem-22278	30	67	allowing	allow	VERB
fbem-22278	30	68	the	the	DET
fbem-22278	30	69	target	target	NOUN
fbem-22278	30	70	customer	customer	NOUN
fbem-22278	30	71	base	base	NOUN
fbem-22278	30	72	to	to	PART
fbem-22278	30	73	expand	expand	VERB
fbem-22278	30	74	.	.	PUNCT
fbem-22278	31	1	the	the	DET
fbem-22278	31	2	different	different	ADJ
fbem-22278	31	3	methods	method	NOUN
fbem-22278	31	4	of	of	ADP
fbem-22278	31	5	communication	communication	NOUN
fbem-22278	31	6	such	such	ADJ
fbem-22278	31	7	as	as	ADP
fbem-22278	31	8	newspapers	newspaper	NOUN
fbem-22278	31	9	,	,	PUNCT
fbem-22278	31	10	short	short	ADJ
fbem-22278	31	11	videos	video	NOUN
fbem-22278	31	12	,	,	PUNCT
fbem-22278	31	13	radio	radio	NOUN
fbem-22278	31	14	and	and	CCONJ
fbem-22278	31	15	social	social	ADJ
fbem-22278	31	16	media	medium	NOUN
fbem-22278	31	17	are	be	AUX
fbem-22278	31	18	dictated	dictate	VERB
fbem-22278	31	19	by	by	ADP
fbem-22278	31	20	the	the	DET
fbem-22278	31	21	marketing	marketing	NOUN
fbem-22278	31	22	strategy	strategy	NOUN
fbem-22278	31	23	.	.	PUNCT
fbem-22278	32	1	but	but	CCONJ
fbem-22278	32	2	when	when	SCONJ
fbem-22278	32	3	making	make	VERB
fbem-22278	32	4	decisions	decision	NOUN
fbem-22278	32	5	it	it	PRON
fbem-22278	32	6	is	be	AUX
fbem-22278	32	7	important	important	ADJ
fbem-22278	32	8	to	to	PART
fbem-22278	32	9	consider	consider	VERB
fbem-22278	32	10	whether	whether	SCONJ
fbem-22278	32	11	this	this	DET
fbem-22278	32	12	planned	plan	VERB
fbem-22278	32	13	campaign	campaign	NOUN
fbem-22278	32	14	will	will	AUX
fbem-22278	32	15	affect	affect	VERB
fbem-22278	32	16	the	the	DET
fbem-22278	32	17	image	image	NOUN
fbem-22278	32	18	that	that	PRON
fbem-22278	32	19	has	have	AUX
fbem-22278	32	20	been	be	AUX
fbem-22278	32	21	built	build	VERB
fbem-22278	32	22	up	up	ADP
fbem-22278	32	23	over	over	ADP
fbem-22278	32	24	time	time	NOUN
fbem-22278	32	25	.	.	PUNCT
fbem-22278	33	1	without	without	ADP
fbem-22278	33	2	marketing	market	VERB
fbem-22278	33	3	there	there	PRON
fbem-22278	33	4	is	be	VERB
fbem-22278	33	5	no	no	DET
fbem-22278	33	6	user	user	NOUN
fbem-22278	33	7	,	,	PUNCT
fbem-22278	33	8	and	and	CCONJ
fbem-22278	33	9	selling	sell	VERB
fbem-22278	33	10	a	a	DET
fbem-22278	33	11	product	product	NOUN
fbem-22278	33	12	is	be	AUX
fbem-22278	33	13	the	the	DET
fbem-22278	33	14	most	most	ADV
fbem-22278	33	15	direct	direct	ADJ
fbem-22278	33	16	purpose	purpose	NOUN
fbem-22278	33	17	of	of	ADP
fbem-22278	33	18	a	a	DET
fbem-22278	33	19	brand	brand	NOUN
fbem-22278	33	20	.	.	PUNCT
fbem-22278	34	1	first	first	ADV
fbem-22278	34	2	of	of	ADP
fbem-22278	34	3	all	all	PRON
fbem-22278	34	4	,	,	PUNCT
fbem-22278	34	5	a	a	DET
fbem-22278	34	6	brand	brand	NOUN
fbem-22278	34	7	is	be	AUX
fbem-22278	34	8	created	create	VERB
fbem-22278	34	9	in	in	ADP
fbem-22278	34	10	the	the	DET
fbem-22278	34	11	hope	hope	NOUN
fbem-22278	34	12	of	of	ADP
fbem-22278	34	13	establishing	establish	VERB
fbem-22278	34	14	its	its	PRON
fbem-22278	34	15	own	own	ADJ
fbem-22278	34	16	brand	brand	NOUN
fbem-22278	34	17	awareness	awareness	NOUN
fbem-22278	34	18	,	,	PUNCT
fbem-22278	34	19	including	include	VERB
fbem-22278	34	20	three	three	NUM
fbem-22278	34	21	197	197	NUM
fbem-22278	34	22	levels	level	NOUN
fbem-22278	34	23	of	of	ADP
fbem-22278	34	24	recognition	recognition	NOUN
fbem-22278	34	25	,	,	PUNCT
fbem-22278	34	26	memory	memory	NOUN
fbem-22278	34	27	and	and	CCONJ
fbem-22278	34	28	perception	perception	NOUN
fbem-22278	34	29	,	,	PUNCT
fbem-22278	34	30	so	so	SCONJ
fbem-22278	34	31	that	that	SCONJ
fbem-22278	34	32	it	it	PRON
fbem-22278	34	33	can	can	AUX
fbem-22278	34	34	be	be	AUX
fbem-22278	34	35	remembered	remember	VERB
fbem-22278	34	36	and	and	CCONJ
fbem-22278	34	37	recognized	recognize	VERB
fbem-22278	34	38	at	at	ADP
fbem-22278	34	39	a	a	DET
fbem-22278	34	40	glance	glance	NOUN
fbem-22278	34	41	in	in	ADP
fbem-22278	34	42	a	a	DET
fbem-22278	34	43	dazzling	dazzling	ADJ
fbem-22278	34	44	array	array	NOUN
fbem-22278	34	45	of	of	ADP
fbem-22278	34	46	information	information	NOUN
fbem-22278	34	47	.	.	PUNCT
fbem-22278	35	1	this	this	PRON
fbem-22278	35	2	corresponds	correspond	VERB
fbem-22278	35	3	to	to	ADP
fbem-22278	35	4	the	the	DET
fbem-22278	35	5	brand	brand	NOUN
fbem-22278	35	6	's	's	PART
fbem-22278	35	7	own	own	ADJ
fbem-22278	35	8	visual	visual	ADJ
fbem-22278	35	9	identity	identity	NOUN
fbem-22278	35	10	system	system	NOUN
fbem-22278	35	11	(	(	PUNCT
fbem-22278	35	12	logo	logo	NOUN
fbem-22278	35	13	,	,	PUNCT
fbem-22278	35	14	brand	brand	NOUN
fbem-22278	35	15	colors	color	NOUN
fbem-22278	35	16	,	,	PUNCT
fbem-22278	35	17	symbols	symbol	NOUN
fbem-22278	35	18	,	,	PUNCT
fbem-22278	35	19	etc	etc	X
fbem-22278	35	20	.	.	X
fbem-22278	35	21	)	)	PUNCT
fbem-22278	36	1	and	and	CCONJ
fbem-22278	36	2	linguistic	linguistic	ADJ
fbem-22278	36	3	elaboration	elaboration	NOUN
fbem-22278	36	4	system	system	NOUN
fbem-22278	36	5	(	(	PUNCT
fbem-22278	36	6	brand	brand	NOUN
fbem-22278	36	7	story	story	NOUN
fbem-22278	36	8	,	,	PUNCT
fbem-22278	36	9	brand	brand	NOUN
fbem-22278	36	10	concept	concept	NOUN
fbem-22278	36	11	,	,	PUNCT
fbem-22278	36	12	etc	etc	X
fbem-22278	36	13	.	.	X
fbem-22278	36	14	)	)	PUNCT
fbem-22278	36	15	.	.	PUNCT
fbem-22278	37	1	secondly	secondly	ADV
fbem-22278	37	2	,	,	PUNCT
fbem-22278	37	3	making	make	VERB
fbem-22278	37	4	the	the	DET
fbem-22278	37	5	brand	brand	NOUN
fbem-22278	37	6	recognizable	recognizable	ADJ
fbem-22278	37	7	,	,	PUNCT
fbem-22278	37	8	is	be	AUX
fbem-22278	37	9	distinct	distinct	ADJ
fbem-22278	37	10	from	from	ADP
fbem-22278	37	11	awareness	awareness	NOUN
fbem-22278	37	12	.	.	PUNCT
fbem-22278	38	1	recognition	recognition	NOUN
fbem-22278	38	2	is	be	AUX
fbem-22278	38	3	an	an	DET
fbem-22278	38	4	attitude	attitude	NOUN
fbem-22278	38	5	that	that	PRON
fbem-22278	38	6	includes	include	VERB
fbem-22278	38	7	sensory	sensory	ADJ
fbem-22278	38	8	recognition	recognition	NOUN
fbem-22278	38	9	,	,	PUNCT
fbem-22278	38	10	logical	logical	ADJ
fbem-22278	38	11	recognition	recognition	NOUN
fbem-22278	38	12	and	and	CCONJ
fbem-22278	38	13	emotional	emotional	ADJ
fbem-22278	38	14	recognition	recognition	NOUN
fbem-22278	38	15	.	.	PUNCT
fbem-22278	39	1	from	from	ADP
fbem-22278	39	2	the	the	DET
fbem-22278	39	3	first	first	ADJ
fbem-22278	39	4	moment	moment	NOUN
fbem-22278	39	5	the	the	DET
fbem-22278	39	6	user	user	NOUN
fbem-22278	39	7	sees	see	VERB
fbem-22278	39	8	the	the	DET
fbem-22278	39	9	product	product	NOUN
fbem-22278	39	10	,	,	PUNCT
fbem-22278	39	11	understanding	understand	VERB
fbem-22278	39	12	the	the	DET
fbem-22278	39	13	values	value	NOUN
fbem-22278	39	14	of	of	ADP
fbem-22278	39	15	the	the	DET
fbem-22278	39	16	brand	brand	NOUN
fbem-22278	39	17	,	,	PUNCT
fbem-22278	39	18	analyzing	analyze	VERB
fbem-22278	39	19	the	the	DET
fbem-22278	39	20	positioning	positioning	NOUN
fbem-22278	39	21	of	of	ADP
fbem-22278	39	22	the	the	DET
fbem-22278	39	23	brand	brand	NOUN
fbem-22278	39	24	and	and	CCONJ
fbem-22278	39	25	whether	whether	SCONJ
fbem-22278	39	26	the	the	DET
fbem-22278	39	27	brand	brand	NOUN
fbem-22278	39	28	has	have	VERB
fbem-22278	39	29	an	an	DET
fbem-22278	39	30	unknown	unknown	ADJ
fbem-22278	39	31	contribution	contribution	NOUN
fbem-22278	39	32	to	to	ADP
fbem-22278	39	33	society	society	NOUN
fbem-22278	39	34	all	all	DET
fbem-22278	39	35	influence	influence	VERB
fbem-22278	39	36	the	the	DET
fbem-22278	39	37	user	user	NOUN
fbem-22278	39	38	's	's	PART
fbem-22278	39	39	choice	choice	NOUN
fbem-22278	39	40	.	.	PUNCT
fbem-22278	40	1	then	then	ADV
fbem-22278	40	2	,	,	PUNCT
fbem-22278	40	3	accurate	accurate	ADJ
fbem-22278	40	4	value	value	NOUN
fbem-22278	40	5	setting	setting	NOUN
fbem-22278	40	6	and	and	CCONJ
fbem-22278	40	7	emotional	emotional	ADJ
fbem-22278	40	8	expression	expression	NOUN
fbem-22278	40	9	,	,	PUNCT
fbem-22278	40	10	and	and	CCONJ
fbem-22278	40	11	a	a	DET
fbem-22278	40	12	convenient	convenient	ADJ
fbem-22278	40	13	consumer	consumer	NOUN
fbem-22278	40	14	path	path	NOUN
fbem-22278	40	15	,	,	PUNCT
fbem-22278	40	16	lead	lead	VERB
fbem-22278	40	17	to	to	ADP
fbem-22278	40	18	brand	brand	NOUN
fbem-22278	40	19	subscription	subscription	NOUN
fbem-22278	40	20	,	,	PUNCT
fbem-22278	40	21	building	build	VERB
fbem-22278	40	22	trust	trust	NOUN
fbem-22278	40	23	with	with	ADP
fbem-22278	40	24	the	the	DET
fbem-22278	40	25	consumer	consumer	NOUN
fbem-22278	40	26	and	and	CCONJ
fbem-22278	40	27	boosting	boost	VERB
fbem-22278	40	28	the	the	DET
fbem-22278	40	29	fact	fact	NOUN
fbem-22278	40	30	of	of	ADP
fbem-22278	40	31	the	the	DET
fbem-22278	40	32	transaction	transaction	NOUN
fbem-22278	40	33	.	.	PUNCT
fbem-22278	41	1	finally	finally	ADV
fbem-22278	41	2	,	,	PUNCT
fbem-22278	41	3	after	after	ADP
fbem-22278	41	4	a	a	DET
fbem-22278	41	5	series	series	NOUN
fbem-22278	41	6	of	of	ADP
fbem-22278	41	7	integrated	integrate	VERB
fbem-22278	41	8	product	product	NOUN
fbem-22278	41	9	experiences	experience	NOUN
fbem-22278	41	10	,	,	PUNCT
fbem-22278	41	11	the	the	DET
fbem-22278	41	12	customer	customer	NOUN
fbem-22278	41	13	's	's	PART
fbem-22278	41	14	needs	need	NOUN
fbem-22278	41	15	are	be	AUX
fbem-22278	41	16	met	meet	VERB
fbem-22278	41	17	and	and	CCONJ
fbem-22278	41	18	a	a	DET
fbem-22278	41	19	propensity	propensity	NOUN
fbem-22278	41	20	to	to	PART
fbem-22278	41	21	identify	identify	VERB
fbem-22278	41	22	with	with	ADP
fbem-22278	41	23	the	the	DET
fbem-22278	41	24	brand	brand	NOUN
fbem-22278	41	25	is	be	AUX
fbem-22278	41	26	reached	reach	VERB
fbem-22278	41	27	,	,	PUNCT
fbem-22278	41	28	which	which	PRON
fbem-22278	41	29	is	be	AUX
fbem-22278	41	30	the	the	DET
fbem-22278	41	31	ultimate	ultimate	ADJ
fbem-22278	41	32	goal	goal	NOUN
fbem-22278	41	33	.	.	PUNCT
fbem-22278	42	1	with	with	ADP
fbem-22278	42	2	the	the	DET
fbem-22278	42	3	development	development	NOUN
fbem-22278	42	4	of	of	ADP
fbem-22278	42	5	the	the	DET
fbem-22278	42	6	times	time	NOUN
fbem-22278	42	7	,	,	PUNCT
fbem-22278	42	8	people	people	NOUN
fbem-22278	42	9	are	be	AUX
fbem-22278	42	10	more	more	ADV
fbem-22278	42	11	and	and	CCONJ
fbem-22278	42	12	more	more	ADV
fbem-22278	42	13	concerned	concerned	ADJ
fbem-22278	42	14	about	about	ADP
fbem-22278	42	15	social	social	ADJ
fbem-22278	42	16	events	event	NOUN
fbem-22278	42	17	,	,	PUNCT
fbem-22278	42	18	and	and	CCONJ
fbem-22278	42	19	brands	brand	NOUN
fbem-22278	42	20	can	can	AUX
fbem-22278	42	21	no	no	ADV
fbem-22278	42	22	longer	long	ADV
fbem-22278	42	23	stand	stand	VERB
fbem-22278	42	24	on	on	ADP
fbem-22278	42	25	the	the	DET
fbem-22278	42	26	safe	safe	ADJ
fbem-22278	42	27	side	side	NOUN
fbem-22278	42	28	of	of	ADP
fbem-22278	42	29	neutrality	neutrality	NOUN
fbem-22278	42	30	,	,	PUNCT
fbem-22278	42	31	for	for	ADP
fbem-22278	42	32	the	the	DET
fbem-22278	42	33	once	once	ADV
fbem-22278	42	34	avoided	avoided	ADJ
fbem-22278	42	35	controversy	controversy	NOUN
fbem-22278	42	36	,	,	PUNCT
fbem-22278	42	37	now	now	ADV
fbem-22278	42	38	need	need	VERB
fbem-22278	42	39	to	to	PART
fbem-22278	42	40	make	make	VERB
fbem-22278	42	41	their	their	PRON
fbem-22278	42	42	own	own	ADJ
fbem-22278	42	43	stand	stand	NOUN
fbem-22278	42	44	,	,	PUNCT
fbem-22278	42	45	for	for	ADP
fbem-22278	42	46	the	the	DET
fbem-22278	42	47	sake	sake	NOUN
fbem-22278	42	48	of	of	ADP
fbem-22278	42	49	social	social	ADJ
fbem-22278	42	50	harmony	harmony	NOUN
fbem-22278	42	51	and	and	CCONJ
fbem-22278	42	52	beauty	beauty	NOUN
fbem-22278	42	53	,	,	PUNCT
fbem-22278	42	54	this	this	PRON
fbem-22278	42	55	is	be	AUX
fbem-22278	42	56	as	as	ADP
fbem-22278	42	57	a	a	DET
fbem-22278	42	58	brand	brand	NOUN
fbem-22278	42	59	to	to	PART
fbem-22278	42	60	actively	actively	ADV
fbem-22278	42	61	improve	improve	VERB
fbem-22278	42	62	the	the	DET
fbem-22278	42	63	social	social	ADJ
fbem-22278	42	64	climate	climate	NOUN
fbem-22278	42	65	and	and	CCONJ
fbem-22278	42	66	social	social	ADJ
fbem-22278	42	67	issues	issue	NOUN
fbem-22278	42	68	,	,	PUNCT
fbem-22278	42	69	at	at	ADP
fbem-22278	42	70	the	the	DET
fbem-22278	42	71	same	same	ADJ
fbem-22278	42	72	time	time	NOUN
fbem-22278	42	73	this	this	PRON
fbem-22278	42	74	has	have	AUX
fbem-22278	42	75	also	also	ADV
fbem-22278	42	76	become	become	VERB
fbem-22278	42	77	a	a	DET
fbem-22278	42	78	favorable	favorable	ADJ
fbem-22278	42	79	factor	factor	NOUN
fbem-22278	42	80	in	in	ADP
fbem-22278	42	81	the	the	DET
fbem-22278	42	82	market	market	NOUN
fbem-22278	42	83	competition	competition	NOUN
fbem-22278	42	84	.	.	PUNCT
fbem-22278	43	1	with	with	ADP
fbem-22278	43	2	the	the	DET
fbem-22278	43	3	birth	birth	NOUN
fbem-22278	43	4	of	of	ADP
fbem-22278	43	5	the	the	DET
fbem-22278	43	6	brand	brand	NOUN
fbem-22278	43	7	,	,	PUNCT
fbem-22278	43	8	the	the	DET
fbem-22278	43	9	journey	journey	NOUN
fbem-22278	43	10	of	of	ADP
fbem-22278	43	11	"	"	PUNCT
fbem-22278	43	12	brand	brand	NOUN
fbem-22278	43	13	purpose	purpose	NOUN
fbem-22278	43	14	"	"	PUNCT
fbem-22278	43	15	has	have	AUX
fbem-22278	43	16	just	just	ADV
fbem-22278	43	17	begun	begin	VERB
fbem-22278	43	18	,	,	PUNCT
fbem-22278	43	19	and	and	CCONJ
fbem-22278	43	20	every	every	DET
fbem-22278	43	21	day	day	NOUN
fbem-22278	43	22	of	of	ADP
fbem-22278	43	23	the	the	DET
fbem-22278	43	24	brand	brand	NOUN
fbem-22278	43	25	's	's	PART
fbem-22278	43	26	operation	operation	NOUN
fbem-22278	43	27	is	be	AUX
fbem-22278	43	28	a	a	DET
fbem-22278	43	29	struggle	struggle	NOUN
fbem-22278	43	30	towards	towards	ADP
fbem-22278	43	31	it	it	PRON
fbem-22278	43	32	,	,	PUNCT
fbem-22278	43	33	a	a	DET
fbem-22278	43	34	long	long	ADJ
fbem-22278	43	35	and	and	CCONJ
fbem-22278	43	36	difficult	difficult	ADJ
fbem-22278	43	37	process	process	NOUN
fbem-22278	43	38	to	to	PART
fbem-22278	43	39	achieve	achieve	VERB
fbem-22278	43	40	the	the	DET
fbem-22278	43	41	common	common	ADJ
fbem-22278	43	42	goal	goal	NOUN
fbem-22278	43	43	of	of	ADP
fbem-22278	43	44	building	build	VERB
fbem-22278	43	45	through	through	ADP
fbem-22278	43	46	continuous	continuous	ADJ
fbem-22278	43	47	practice	practice	NOUN
fbem-22278	43	48	.	.	PUNCT
fbem-22278	44	1	there	there	PRON
fbem-22278	44	2	are	be	VERB
fbem-22278	44	3	many	many	ADJ
fbem-22278	44	4	challenges	challenge	NOUN
fbem-22278	44	5	along	along	ADP
fbem-22278	44	6	the	the	DET
fbem-22278	44	7	way	way	NOUN
fbem-22278	44	8	,	,	PUNCT
fbem-22278	44	9	questions	question	NOUN
fbem-22278	44	10	about	about	ADP
fbem-22278	44	11	the	the	DET
fbem-22278	44	12	profitability	profitability	NOUN
fbem-22278	44	13	of	of	ADP
fbem-22278	44	14	the	the	DET
fbem-22278	44	15	brand	brand	NOUN
fbem-22278	44	16	,	,	PUNCT
fbem-22278	44	17	the	the	DET
fbem-22278	44	18	ups	up	NOUN
fbem-22278	44	19	and	and	CCONJ
fbem-22278	44	20	downs	down	NOUN
fbem-22278	44	21	of	of	ADP
fbem-22278	44	22	consumer	consumer	NOUN
fbem-22278	44	23	satisfaction	satisfaction	NOUN
fbem-22278	44	24	and	and	CCONJ
fbem-22278	44	25	whether	whether	SCONJ
fbem-22278	44	26	it	it	PRON
fbem-22278	44	27	has	have	VERB
fbem-22278	44	28	a	a	DET
fbem-22278	44	29	positive	positive	ADJ
fbem-22278	44	30	impact	impact	NOUN
fbem-22278	44	31	on	on	ADP
fbem-22278	44	32	society	society	NOUN
fbem-22278	44	33	.	.	PUNCT
fbem-22278	45	1	ultimately	ultimately	ADV
fbem-22278	45	2	it	it	PRON
fbem-22278	45	3	is	be	AUX
fbem-22278	45	4	the	the	DET
fbem-22278	45	5	value	value	NOUN
fbem-22278	45	6	proposition	proposition	NOUN
fbem-22278	45	7	that	that	SCONJ
fbem-22278	45	8	the	the	DET
fbem-22278	45	9	brand	brand	NOUN
fbem-22278	45	10	communicates	communicate	VERB
fbem-22278	45	11	to	to	ADP
fbem-22278	45	12	the	the	DET
fbem-22278	45	13	consumer	consumer	NOUN
fbem-22278	45	14	that	that	PRON
fbem-22278	45	15	shapes	shape	VERB
fbem-22278	45	16	the	the	DET
fbem-22278	45	17	achievement	achievement	NOUN
fbem-22278	45	18	of	of	ADP
fbem-22278	45	19	the	the	DET
fbem-22278	45	20	brand	brand	NOUN
fbem-22278	45	21	's	's	PART
fbem-22278	45	22	purpose	purpose	NOUN
fbem-22278	45	23	.	.	PUNCT
fbem-22278	46	1	“	"	PUNCT
fbem-22278	46	2	these	these	DET
fbem-22278	46	3	considerations	consideration	NOUN
fbem-22278	46	4	now	now	ADV
fbem-22278	46	5	find	find	VERB
fbem-22278	46	6	their	their	PRON
fbem-22278	46	7	expression	expression	NOUN
fbem-22278	46	8	in	in	ADP
fbem-22278	46	9	the	the	DET
fbem-22278	46	10	concept	concept	NOUN
fbem-22278	46	11	of	of	ADP
fbem-22278	46	12	brand	brand	NOUN
fbem-22278	46	13	purpose	purpose	NOUN
fbem-22278	46	14	,	,	PUNCT
fbem-22278	46	15	intended	intend	VERB
fbem-22278	46	16	as	as	ADP
fbem-22278	46	17	the	the	DET
fbem-22278	46	18	impact	impact	NOUN
fbem-22278	46	19	that	that	PRON
fbem-22278	46	20	brand	brand	NOUN
fbem-22278	46	21	wants	want	VERB
fbem-22278	46	22	to	to	PART
fbem-22278	46	23	have	have	VERB
fbem-22278	46	24	on	on	ADP
fbem-22278	46	25	the	the	DET
fbem-22278	46	26	society	society	NOUN
fbem-22278	46	27	beyond	beyond	ADP
fbem-22278	46	28	the	the	DET
fbem-22278	46	29	functional	functional	ADJ
fbem-22278	46	30	and	and	CCONJ
fbem-22278	46	31	symbolic	symbolic	ADJ
fbem-22278	46	32	benefits	benefit	NOUN
fbem-22278	46	33	[	[	X
fbem-22278	46	34	2	2	NUM
fbem-22278	46	35	]	]	PUNCT
fbem-22278	46	36	.	.	PUNCT
fbem-22278	46	37	”	"	PUNCT
fbem-22278	47	1	the	the	DET
fbem-22278	47	2	brand	brand	NOUN
fbem-22278	47	3	communicates	communicate	VERB
fbem-22278	47	4	its	its	PRON
fbem-22278	47	5	proposition	proposition	NOUN
fbem-22278	47	6	to	to	ADP
fbem-22278	47	7	consumers	consumer	NOUN
fbem-22278	47	8	by	by	ADP
fbem-22278	47	9	anthropomorphizing	anthropomorphize	VERB
fbem-22278	47	10	the	the	DET
fbem-22278	47	11	static	static	ADJ
fbem-22278	47	12	brand	brand	NOUN
fbem-22278	47	13	and	and	CCONJ
fbem-22278	47	14	expressing	express	VERB
fbem-22278	47	15	it	it	PRON
fbem-22278	47	16	through	through	ADP
fbem-22278	47	17	the	the	DET
fbem-22278	47	18	four	four	NUM
fbem-22278	47	19	aspects	aspect	NOUN
fbem-22278	47	20	of	of	ADP
fbem-22278	47	21	function	function	NOUN
fbem-22278	47	22	,	,	PUNCT
fbem-22278	47	23	quality	quality	NOUN
fbem-22278	47	24	,	,	PUNCT
fbem-22278	47	25	emotion	emotion	NOUN
fbem-22278	47	26	and	and	CCONJ
fbem-22278	47	27	philosophy	philosophy	NOUN
fbem-22278	47	28	.	.	PUNCT
fbem-22278	48	1	the	the	DET
fbem-22278	48	2	brand	brand	NOUN
fbem-22278	48	3	is	be	AUX
fbem-22278	48	4	then	then	ADV
fbem-22278	48	5	differentiated	differentiate	VERB
fbem-22278	48	6	into	into	ADP
fbem-22278	48	7	different	different	ADJ
fbem-22278	48	8	expressions	expression	NOUN
fbem-22278	48	9	,	,	PUNCT
fbem-22278	48	10	conceptualized	conceptualize	VERB
fbem-22278	48	11	for	for	ADP
fbem-22278	48	12	the	the	DET
fbem-22278	48	13	general	general	ADJ
fbem-22278	48	14	environment	environment	NOUN
fbem-22278	48	15	,	,	PUNCT
fbem-22278	48	16	strategically	strategically	ADV
fbem-22278	48	17	expressed	express	VERB
fbem-22278	48	18	in	in	ADP
fbem-22278	48	19	the	the	DET
fbem-22278	48	20	face	face	NOUN
fbem-22278	48	21	of	of	ADP
fbem-22278	48	22	competing	compete	VERB
fbem-22278	48	23	products	product	NOUN
fbem-22278	48	24	,	,	PUNCT
fbem-22278	48	25	and	and	CCONJ
fbem-22278	48	26	then	then	ADV
fbem-22278	48	27	expressed	express	VERB
fbem-22278	48	28	externally	externally	ADV
fbem-22278	48	29	through	through	ADP
fbem-22278	48	30	linguistic	linguistic	ADJ
fbem-22278	48	31	output	output	NOUN
fbem-22278	48	32	and	and	CCONJ
fbem-22278	48	33	cultural	cultural	ADJ
fbem-22278	48	34	implantation	implantation	NOUN
fbem-22278	48	35	,	,	PUNCT
fbem-22278	48	36	ultimately	ultimately	ADV
fbem-22278	48	37	driving	drive	VERB
fbem-22278	48	38	market	market	NOUN
fbem-22278	48	39	recognition	recognition	NOUN
fbem-22278	48	40	and	and	CCONJ
fbem-22278	48	41	conversion	conversion	NOUN
fbem-22278	48	42	rates	rate	NOUN
fbem-22278	48	43	to	to	PART
fbem-22278	48	44	achieve	achieve	VERB
fbem-22278	48	45	the	the	DET
fbem-22278	48	46	brand	brand	NOUN
fbem-22278	48	47	's	's	PART
fbem-22278	48	48	objectives	objective	NOUN
fbem-22278	48	49	.	.	PUNCT
fbem-22278	49	1	‘	'	PUNCT
fbem-22278	49	2	“	"	PUNCT
fbem-22278	49	3	purpose	purpose	NOUN
fbem-22278	49	4	”	"	PUNCT
fbem-22278	49	5	is	be	AUX
fbem-22278	49	6	a	a	DET
fbem-22278	49	7	re	re	NOUN
fbem-22278	49	8	-	-	NOUN
fbem-22278	49	9	casting	casting	NOUN
fbem-22278	49	10	of	of	ADP
fbem-22278	49	11	a	a	DET
fbem-22278	49	12	fundamental	fundamental	ADJ
fbem-22278	49	13	narrative	narrative	NOUN
fbem-22278	49	14	which	which	PRON
fbem-22278	49	15	paved	pave	VERB
fbem-22278	49	16	the	the	DET
fbem-22278	49	17	way	way	NOUN
fbem-22278	49	18	for	for	ADP
fbem-22278	49	19	the	the	DET
fbem-22278	49	20	emergence	emergence	NOUN
fbem-22278	49	21	of	of	ADP
fbem-22278	49	22	modern	modern	ADJ
fbem-22278	49	23	capitalism	capitalism	NOUN
fbem-22278	49	24	[	[	X
fbem-22278	49	25	3	3	NUM
fbem-22278	49	26	]	]	PUNCT
fbem-22278	49	27	.	.	PUNCT
fbem-22278	49	28	’	'	PUNCT
fbem-22278	50	1	the	the	DET
fbem-22278	50	2	analysis	analysis	NOUN
fbem-22278	50	3	of	of	ADP
fbem-22278	50	4	brand	brand	NOUN
fbem-22278	50	5	purpose	purpose	NOUN
fbem-22278	50	6	and	and	CCONJ
fbem-22278	50	7	marketing	marketing	NOUN
fbem-22278	50	8	strategy	strategy	NOUN
fbem-22278	50	9	through	through	ADP
fbem-22278	50	10	the	the	DET
fbem-22278	50	11	use	use	NOUN
fbem-22278	50	12	of	of	ADP
fbem-22278	50	13	the	the	DET
fbem-22278	50	14	swot	swot	PROPN
fbem-22278	50	15	model	model	NOUN
fbem-22278	50	16	is	be	AUX
fbem-22278	50	17	straightforward	straightforward	ADJ
fbem-22278	50	18	,	,	PUNCT
fbem-22278	50	19	but	but	CCONJ
fbem-22278	50	20	can	can	AUX
fbem-22278	50	21	be	be	AUX
fbem-22278	50	22	biased	bias	VERB
fbem-22278	50	23	by	by	ADP
fbem-22278	50	24	the	the	DET
fbem-22278	50	25	lack	lack	NOUN
fbem-22278	50	26	of	of	ADP
fbem-22278	50	27	data	datum	NOUN
fbem-22278	50	28	leading	lead	VERB
fbem-22278	50	29	to	to	ADP
fbem-22278	50	30	a	a	DET
fbem-22278	50	31	lack	lack	NOUN
fbem-22278	50	32	of	of	ADP
fbem-22278	50	33	authenticity	authenticity	NOUN
fbem-22278	50	34	in	in	ADP
fbem-22278	50	35	the	the	DET
fbem-22278	50	36	analysis	analysis	NOUN
fbem-22278	50	37	[	[	X
fbem-22278	50	38	4	4	NUM
fbem-22278	50	39	]	]	PUNCT
fbem-22278	50	40	.	.	PUNCT
fbem-22278	51	1	after	after	ADP
fbem-22278	51	2	exploring	explore	VERB
fbem-22278	51	3	the	the	DET
fbem-22278	51	4	purpose	purpose	NOUN
fbem-22278	51	5	of	of	ADP
fbem-22278	51	6	the	the	DET
fbem-22278	51	7	brand	brand	NOUN
fbem-22278	51	8	,	,	PUNCT
fbem-22278	51	9	we	we	PRON
fbem-22278	51	10	better	well	ADV
fbem-22278	51	11	understand	understand	VERB
fbem-22278	51	12	the	the	DET
fbem-22278	51	13	brand	brand	NOUN
fbem-22278	51	14	philosophy	philosophy	NOUN
fbem-22278	51	15	and	and	CCONJ
fbem-22278	51	16	value	value	NOUN
fbem-22278	51	17	proposition	proposition	NOUN
fbem-22278	51	18	of	of	ADP
fbem-22278	51	19	heaven	heaven	PROPN
fbem-22278	51	20	gaia	gaia	PROPN
fbem-22278	51	21	,	,	PUNCT
fbem-22278	51	22	which	which	PRON
fbem-22278	51	23	follows	follow	VERB
fbem-22278	51	24	the	the	DET
fbem-22278	51	25	way	way	NOUN
fbem-22278	51	26	of	of	ADP
fbem-22278	51	27	nature	nature	NOUN
fbem-22278	51	28	,	,	PUNCT
fbem-22278	51	29	simplicity	simplicity	NOUN
fbem-22278	51	30	and	and	CCONJ
fbem-22278	51	31	beauty	beauty	NOUN
fbem-22278	51	32	,	,	PUNCT
fbem-22278	51	33	blending	blend	VERB
fbem-22278	51	34	elegance	elegance	NOUN
fbem-22278	51	35	and	and	CCONJ
fbem-22278	51	36	modernity	modernity	NOUN
fbem-22278	51	37	,	,	PUNCT
fbem-22278	51	38	seeking	seek	VERB
fbem-22278	51	39	balance	balance	NOUN
fbem-22278	51	40	and	and	CCONJ
fbem-22278	51	41	natural	natural	ADJ
fbem-22278	51	42	beauty	beauty	NOUN
fbem-22278	51	43	.	.	PUNCT
fbem-22278	52	1	like	like	ADP
fbem-22278	52	2	the	the	DET
fbem-22278	52	3	walkers	walker	NOUN
fbem-22278	52	4	on	on	ADP
fbem-22278	52	5	the	the	DET
fbem-22278	52	6	silk	silk	NOUN
fbem-22278	52	7	road	road	NOUN
fbem-22278	52	8	,	,	PUNCT
fbem-22278	52	9	the	the	DET
fbem-22278	52	10	brand	brand	NOUN
fbem-22278	52	11	constantly	constantly	ADV
fbem-22278	52	12	expresses	express	VERB
fbem-22278	52	13	its	its	PRON
fbem-22278	52	14	sense	sense	NOUN
fbem-22278	52	15	of	of	ADP
fbem-22278	52	16	and	and	CCONJ
fbem-22278	52	17	love	love	VERB
fbem-22278	52	18	for	for	ADP
fbem-22278	52	19	culture	culture	NOUN
fbem-22278	52	20	,	,	PUNCT
fbem-22278	52	21	passing	pass	VERB
fbem-22278	52	22	on	on	ADP
fbem-22278	52	23	its	its	PRON
fbem-22278	52	24	national	national	ADJ
fbem-22278	52	25	beliefs	belief	NOUN
fbem-22278	52	26	.	.	PUNCT
fbem-22278	53	1	fashion	fashion	NOUN
fbem-22278	53	2	design	design	NOUN
fbem-22278	53	3	has	have	VERB
fbem-22278	53	4	a	a	DET
fbem-22278	53	5	powerful	powerful	ADJ
fbem-22278	53	6	symbolic	symbolic	ADJ
fbem-22278	53	7	function	function	NOUN
fbem-22278	53	8	and	and	CCONJ
fbem-22278	53	9	communication	communication	NOUN
fbem-22278	53	10	value	value	NOUN
fbem-22278	53	11	,	,	PUNCT
fbem-22278	53	12	and	and	CCONJ
fbem-22278	53	13	has	have	AUX
fbem-22278	53	14	become	become	VERB
fbem-22278	53	15	a	a	DET
fbem-22278	53	16	special	special	ADJ
fbem-22278	53	17	form	form	NOUN
fbem-22278	53	18	of	of	ADP
fbem-22278	53	19	cultural	cultural	ADJ
fbem-22278	53	20	display	display	NOUN
fbem-22278	53	21	.	.	PUNCT
fbem-22278	54	1	in	in	ADP
fbem-22278	54	2	the	the	DET
fbem-22278	54	3	face	face	NOUN
fbem-22278	54	4	of	of	ADP
fbem-22278	54	5	the	the	DET
fbem-22278	54	6	international	international	ADJ
fbem-22278	54	7	design	design	NOUN
fbem-22278	54	8	onslaught	onslaught	NOUN
fbem-22278	54	9	,	,	PUNCT
fbem-22278	54	10	chinese	chinese	ADJ
fbem-22278	54	11	designers	designer	NOUN
fbem-22278	54	12	should	should	AUX
fbem-22278	54	13	maintain	maintain	VERB
fbem-22278	54	14	their	their	PRON
fbem-22278	54	15	originality	originality	NOUN
fbem-22278	54	16	,	,	PUNCT
fbem-22278	54	17	take	take	VERB
fbem-22278	54	18	a	a	DET
fbem-22278	54	19	firm	firm	ADJ
fbem-22278	54	20	national	national	ADJ
fbem-22278	54	21	cultural	cultural	ADJ
fbem-22278	54	22	stance	stance	NOUN
fbem-22278	54	23	,	,	PUNCT
fbem-22278	54	24	create	create	VERB
fbem-22278	54	25	designs	design	NOUN
fbem-22278	54	26	with	with	ADP
fbem-22278	54	27	chinese	chinese	ADJ
fbem-22278	54	28	aesthetics	aesthetic	NOUN
fbem-22278	54	29	,	,	PUNCT
fbem-22278	54	30	inject	inject	ADJ
fbem-22278	54	31	cultural	cultural	ADJ
fbem-22278	54	32	connotations	connotation	NOUN
fbem-22278	54	33	and	and	CCONJ
fbem-22278	54	34	heritage	heritage	NOUN
fbem-22278	54	35	into	into	ADP
fbem-22278	54	36	their	their	PRON
fbem-22278	54	37	designs	design	NOUN
fbem-22278	54	38	,	,	PUNCT
fbem-22278	54	39	and	and	CCONJ
fbem-22278	54	40	manifest	manifest	VERB
fbem-22278	54	41	traditional	traditional	ADJ
fbem-22278	54	42	chinese	chinese	ADJ
fbem-22278	54	43	aesthetic	aesthetic	ADJ
fbem-22278	54	44	connotations	connotation	NOUN
fbem-22278	54	45	and	and	CCONJ
fbem-22278	54	46	cultural	cultural	ADJ
fbem-22278	54	47	confidence	confidence	NOUN
fbem-22278	54	48	.	.	PUNCT
fbem-22278	55	1	it	it	PRON
fbem-22278	55	2	is	be	AUX
fbem-22278	55	3	also	also	ADV
fbem-22278	55	4	the	the	DET
fbem-22278	55	5	social	social	ADJ
fbem-22278	55	6	responsibility	responsibility	NOUN
fbem-22278	55	7	of	of	ADP
fbem-22278	55	8	a	a	DET
fbem-22278	55	9	chinese	chinese	ADJ
fbem-22278	55	10	brand	brand	NOUN
fbem-22278	55	11	to	to	PART
fbem-22278	55	12	promote	promote	VERB
fbem-22278	55	13	chinese	chinese	ADJ
fbem-22278	55	14	culture	culture	NOUN
fbem-22278	55	15	to	to	ADP
fbem-22278	55	16	the	the	DET
fbem-22278	55	17	world	world	NOUN
fbem-22278	55	18	.	.	PUNCT
fbem-22278	56	1	maintaining	maintain	VERB
fbem-22278	56	2	brand	brand	NOUN
fbem-22278	56	3	loyalty	loyalty	NOUN
fbem-22278	56	4	,	,	PUNCT
fbem-22278	56	5	keeping	keep	VERB
fbem-22278	56	6	the	the	DET
fbem-22278	56	7	original	original	ADJ
fbem-22278	56	8	intention	intention	NOUN
fbem-22278	56	9	and	and	CCONJ
fbem-22278	56	10	never	never	ADV
fbem-22278	56	11	forgetting	forget	VERB
fbem-22278	56	12	the	the	DET
fbem-22278	56	13	mission	mission	NOUN
fbem-22278	56	14	,	,	PUNCT
fbem-22278	56	15	the	the	DET
fbem-22278	56	16	brand	brand	NOUN
fbem-22278	56	17	purpose	purpose	NOUN
fbem-22278	56	18	will	will	AUX
fbem-22278	56	19	stand	stand	VERB
fbem-22278	56	20	out	out	ADP
fbem-22278	56	21	in	in	ADP
fbem-22278	56	22	the	the	DET
fbem-22278	56	23	process	process	NOUN
fbem-22278	56	24	of	of	ADP
fbem-22278	56	25	practice	practice	NOUN
fbem-22278	56	26	and	and	CCONJ
fbem-22278	56	27	gain	gain	VERB
fbem-22278	56	28	higher	high	ADJ
fbem-22278	56	29	market	market	NOUN
fbem-22278	56	30	share	share	NOUN
fbem-22278	56	31	and	and	CCONJ
fbem-22278	56	32	conversion	conversion	NOUN
fbem-22278	56	33	rate	rate	NOUN
fbem-22278	56	34	.	.	PUNCT
fbem-22278	57	1	the	the	DET
fbem-22278	57	2	development	development	NOUN
fbem-22278	57	3	of	of	ADP
fbem-22278	57	4	a	a	DET
fbem-22278	57	5	purposeful	purposeful	ADJ
fbem-22278	57	6	brand	brand	NOUN
fbem-22278	57	7	in	in	ADP
fbem-22278	57	8	today	today	NOUN
fbem-22278	57	9	's	's	PART
fbem-22278	57	10	culture	culture	NOUN
fbem-22278	57	11	is	be	AUX
fbem-22278	57	12	the	the	DET
fbem-22278	57	13	future	future	ADJ
fbem-22278	57	14	orientation	orientation	NOUN
fbem-22278	57	15	of	of	ADP
fbem-22278	57	16	the	the	DET
fbem-22278	57	17	industry	industry	NOUN
fbem-22278	57	18	.	.	PUNCT
fbem-22278	58	1	the	the	DET
fbem-22278	58	2	age	age	NOUN
fbem-22278	58	3	of	of	ADP
fbem-22278	58	4	globalization	globalization	NOUN
fbem-22278	58	5	has	have	AUX
fbem-22278	58	6	made	make	VERB
fbem-22278	58	7	technology	technology	NOUN
fbem-22278	58	8	and	and	CCONJ
fbem-22278	58	9	brands	brand	VERB
fbem-22278	58	10	more	more	ADV
fbem-22278	58	11	transparent	transparent	ADJ
fbem-22278	58	12	,	,	PUNCT
fbem-22278	58	13	a	a	DET
fbem-22278	58	14	highly	highly	ADV
fbem-22278	58	15	liberal	liberal	ADJ
fbem-22278	58	16	world	world	NOUN
fbem-22278	58	17	is	be	AUX
fbem-22278	58	18	in	in	ADP
fbem-22278	58	19	agreement	agreement	NOUN
fbem-22278	58	20	with	with	ADP
fbem-22278	58	21	consumers	consumer	NOUN
fbem-22278	58	22	who	who	PRON
fbem-22278	58	23	enjoy	enjoy	VERB
fbem-22278	58	24	freedom	freedom	NOUN
fbem-22278	58	25	,	,	PUNCT
fbem-22278	58	26	the	the	DET
fbem-22278	58	27	internet	internet	NOUN
fbem-22278	58	28	and	and	CCONJ
fbem-22278	58	29	social	social	ADJ
fbem-22278	58	30	media	medium	NOUN
fbem-22278	58	31	have	have	AUX
fbem-22278	58	32	allowed	allow	VERB
fbem-22278	58	33	for	for	ADP
fbem-22278	58	34	a	a	DET
fbem-22278	58	35	closer	close	ADJ
fbem-22278	58	36	relationship	relationship	NOUN
fbem-22278	58	37	between	between	ADP
fbem-22278	58	38	brands	brand	NOUN
fbem-22278	58	39	and	and	CCONJ
fbem-22278	58	40	consumers	consumer	NOUN
fbem-22278	58	41	,	,	PUNCT
fbem-22278	58	42	and	and	CCONJ
fbem-22278	58	43	consumers	consumer	NOUN
fbem-22278	58	44	are	be	AUX
fbem-22278	58	45	learning	learn	VERB
fbem-22278	58	46	as	as	ADV
fbem-22278	58	47	much	much	ADV
fbem-22278	58	48	as	as	ADP
fbem-22278	58	49	possible	possible	ADJ
fbem-22278	58	50	about	about	ADP
fbem-22278	58	51	the	the	DET
fbem-22278	58	52	authenticity	authenticity	NOUN
fbem-22278	58	53	of	of	ADP
fbem-22278	58	54	brands	brand	NOUN
fbem-22278	58	55	within	within	ADP
fbem-22278	58	56	a	a	DET
fbem-22278	58	57	larger	large	ADJ
fbem-22278	58	58	framework	framework	NOUN
fbem-22278	58	59	of	of	ADP
fbem-22278	58	60	legality	legality	NOUN
fbem-22278	58	61	.	.	PUNCT
fbem-22278	59	1	brand	brand	NOUN
fbem-22278	59	2	operating	operate	VERB
fbem-22278	59	3	in	in	ADP
fbem-22278	59	4	china	china	PROPN
fbem-22278	59	5	should	should	AUX
fbem-22278	59	6	always	always	ADV
fbem-22278	59	7	be	be	AUX
fbem-22278	59	8	aware	aware	ADJ
fbem-22278	59	9	of	of	ADP
fbem-22278	59	10	the	the	DET
fbem-22278	59	11	political	political	ADJ
fbem-22278	59	12	situation	situation	NOUN
fbem-22278	59	13	and	and	CCONJ
fbem-22278	59	14	adapt	adapt	VERB
fbem-22278	59	15	their	their	PRON
fbem-22278	59	16	strategies	strategy	NOUN
fbem-22278	59	17	to	to	ADP
fbem-22278	59	18	the	the	DET
fbem-22278	59	19	changing	change	VERB
fbem-22278	59	20	institutional	institutional	ADJ
fbem-22278	59	21	and	and	CCONJ
fbem-22278	59	22	market	market	NOUN
fbem-22278	59	23	environment	environment	NOUN
fbem-22278	59	24	[	[	X
fbem-22278	59	25	5	5	NUM
fbem-22278	59	26	]	]	PUNCT
fbem-22278	59	27	.	.	PUNCT
fbem-22278	60	1	brands	brand	NOUN
fbem-22278	60	2	are	be	AUX
fbem-22278	60	3	also	also	ADV
fbem-22278	60	4	not	not	PART
fbem-22278	60	5	just	just	ADV
fbem-22278	60	6	reflecting	reflect	VERB
fbem-22278	60	7	social	social	ADJ
fbem-22278	60	8	,	,	PUNCT
fbem-22278	60	9	cultural	cultural	ADJ
fbem-22278	60	10	and	and	CCONJ
fbem-22278	60	11	political	political	ADJ
fbem-22278	60	12	norms	norm	NOUN
fbem-22278	60	13	,	,	PUNCT
fbem-22278	60	14	but	but	CCONJ
fbem-22278	60	15	challenging	challenge	VERB
fbem-22278	60	16	them	they	PRON
fbem-22278	60	17	as	as	ADV
fbem-22278	60	18	well	well	ADV
fbem-22278	60	19	.	.	PUNCT
fbem-22278	61	1	when	when	SCONJ
fbem-22278	61	2	brands	brand	NOUN
fbem-22278	61	3	show	show	VERB
fbem-22278	61	4	that	that	SCONJ
fbem-22278	61	5	they	they	PRON
fbem-22278	61	6	care	care	VERB
fbem-22278	61	7	for	for	ADP
fbem-22278	61	8	their	their	PRON
fbem-22278	61	9	consumers	consumer	NOUN
fbem-22278	61	10	,	,	PUNCT
fbem-22278	61	11	consumers	consumer	NOUN
fbem-22278	61	12	care	care	VERB
fbem-22278	61	13	for	for	ADP
fbem-22278	61	14	the	the	DET
fbem-22278	61	15	brand	brand	NOUN
fbem-22278	61	16	and	and	CCONJ
fbem-22278	61	17	build	build	VERB
fbem-22278	61	18	a	a	DET
fbem-22278	61	19	relationship	relationship	NOUN
fbem-22278	61	20	of	of	ADP
fbem-22278	61	21	trust	trust	NOUN
fbem-22278	61	22	and	and	CCONJ
fbem-22278	61	23	mutual	mutual	ADJ
fbem-22278	61	24	achievement	achievement	NOUN
fbem-22278	61	25	with	with	ADP
fbem-22278	61	26	the	the	DET
fbem-22278	61	27	brand	brand	NOUN
fbem-22278	61	28	.	.	PUNCT
fbem-22278	62	1	the	the	DET
fbem-22278	62	2	emergence	emergence	NOUN
fbem-22278	62	3	and	and	CCONJ
fbem-22278	62	4	creation	creation	NOUN
fbem-22278	62	5	of	of	ADP
fbem-22278	62	6	brands	brand	NOUN
fbem-22278	62	7	is	be	AUX
fbem-22278	62	8	based	base	VERB
fbem-22278	62	9	on	on	ADP
fbem-22278	62	10	market	market	NOUN
fbem-22278	62	11	research	research	NOUN
fbem-22278	62	12	,	,	PUNCT
fbem-22278	62	13	and	and	CCONJ
fbem-22278	62	14	the	the	DET
fbem-22278	62	15	core	core	NOUN
fbem-22278	62	16	value	value	NOUN
fbem-22278	62	17	of	of	ADP
fbem-22278	62	18	any	any	DET
fbem-22278	62	19	brand	brand	NOUN
fbem-22278	62	20	that	that	PRON
fbem-22278	62	21	wishes	wish	VERB
fbem-22278	62	22	to	to	PART
fbem-22278	62	23	build	build	VERB
fbem-22278	62	24	a	a	DET
fbem-22278	62	25	long	long	ADJ
fbem-22278	62	26	-	-	PUNCT
fbem-22278	62	27	term	term	NOUN
fbem-22278	62	28	connection	connection	NOUN
fbem-22278	62	29	with	with	ADP
fbem-22278	62	30	consumers	consumer	NOUN
fbem-22278	62	31	is	be	AUX
fbem-22278	62	32	to	to	PART
fbem-22278	62	33	provide	provide	VERB
fbem-22278	62	34	a	a	DET
fbem-22278	62	35	better	well	ADJ
fbem-22278	62	36	service	service	NOUN
fbem-22278	62	37	to	to	ADP
fbem-22278	62	38	them	they	PRON
fbem-22278	62	39	.	.	PUNCT
fbem-22278	63	1	brands	brand	NOUN
fbem-22278	63	2	often	often	ADV
fbem-22278	63	3	think	think	VERB
fbem-22278	63	4	that	that	SCONJ
fbem-22278	63	5	consumers	consumer	NOUN
fbem-22278	63	6	are	be	AUX
fbem-22278	63	7	revolving	revolve	VERB
fbem-22278	63	8	around	around	ADP
fbem-22278	63	9	the	the	DET
fbem-22278	63	10	brand	brand	NOUN
fbem-22278	63	11	,	,	PUNCT
fbem-22278	63	12	so	so	CCONJ
fbem-22278	63	13	it	it	PRON
fbem-22278	63	14	is	be	AUX
fbem-22278	63	15	only	only	ADV
fbem-22278	63	16	natural	natural	ADJ
fbem-22278	63	17	that	that	SCONJ
fbem-22278	63	18	the	the	DET
fbem-22278	63	19	latest	late	ADJ
fbem-22278	63	20	product	product	NOUN
fbem-22278	63	21	launched	launch	VERB
fbem-22278	63	22	by	by	ADP
fbem-22278	63	23	the	the	DET
fbem-22278	63	24	brand	brand	NOUN
fbem-22278	63	25	will	will	AUX
fbem-22278	63	26	be	be	AUX
fbem-22278	63	27	the	the	DET
fbem-22278	63	28	first	first	ADJ
fbem-22278	63	29	choice	choice	NOUN
fbem-22278	63	30	of	of	ADP
fbem-22278	63	31	consumers	consumer	NOUN
fbem-22278	63	32	.	.	PUNCT
fbem-22278	64	1	but	but	CCONJ
fbem-22278	64	2	it	it	PRON
fbem-22278	64	3	is	be	AUX
fbem-22278	64	4	actually	actually	ADV
fbem-22278	64	5	more	more	ADJ
fbem-22278	64	6	about	about	ADP
fbem-22278	64	7	the	the	DET
fbem-22278	64	8	services	service	NOUN
fbem-22278	64	9	that	that	PRON
fbem-22278	64	10	brands	brand	NOUN
fbem-22278	64	11	do	do	AUX
fbem-22278	64	12	that	that	DET
fbem-22278	64	13	showcase	showcase	VERB
fbem-22278	64	14	the	the	DET
fbem-22278	64	15	brand	brand	NOUN
fbem-22278	64	16	's	's	PART
fbem-22278	64	17	strengths	strength	NOUN
fbem-22278	64	18	and	and	CCONJ
fbem-22278	64	19	meet	meet	VERB
fbem-22278	64	20	the	the	DET
fbem-22278	64	21	needs	need	NOUN
fbem-22278	64	22	of	of	ADP
fbem-22278	64	23	consumers	consumer	NOUN
fbem-22278	64	24	,	,	PUNCT
fbem-22278	64	25	acting	act	VERB
fbem-22278	64	26	on	on	ADP
fbem-22278	64	27	purposeful	purposeful	ADJ
fbem-22278	64	28	interactions	interaction	NOUN
fbem-22278	64	29	.	.	PUNCT
fbem-22278	65	1	in	in	ADP
fbem-22278	65	2	addition	addition	NOUN
fbem-22278	65	3	,	,	PUNCT
fbem-22278	65	4	brands	brand	NOUN
fbem-22278	65	5	need	need	VERB
fbem-22278	65	6	to	to	PART
fbem-22278	65	7	provide	provide	VERB
fbem-22278	65	8	opportunities	opportunity	NOUN
fbem-22278	65	9	and	and	CCONJ
fbem-22278	65	10	environments	environment	NOUN
fbem-22278	65	11	to	to	PART
fbem-22278	65	12	generate	generate	VERB
fbem-22278	65	13	interactions	interaction	NOUN
fbem-22278	65	14	with	with	ADP
fbem-22278	65	15	consumers	consumer	NOUN
fbem-22278	65	16	.	.	PUNCT
fbem-22278	66	1	this	this	PRON
fbem-22278	66	2	may	may	AUX
fbem-22278	66	3	require	require	VERB
fbem-22278	66	4	some	some	DET
fbem-22278	66	5	domain	domain	NOUN
fbem-22278	66	6	functionality	functionality	NOUN
fbem-22278	66	7	as	as	ADP
fbem-22278	66	8	a	a	DET
fbem-22278	66	9	foundation	foundation	NOUN
fbem-22278	66	10	,	,	PUNCT
fbem-22278	66	11	but	but	CCONJ
fbem-22278	66	12	these	these	DET
fbem-22278	66	13	same	same	ADJ
fbem-22278	66	14	social	social	ADJ
fbem-22278	66	15	,	,	PUNCT
fbem-22278	66	16	mobile	mobile	ADJ
fbem-22278	66	17	,	,	PUNCT
fbem-22278	66	18	and	and	CCONJ
fbem-22278	66	19	online	online	ADJ
fbem-22278	66	20	spaces	space	NOUN
fbem-22278	66	21	further	far	ADV
fbem-22278	66	22	enrich	enrich	VERB
fbem-22278	66	23	the	the	DET
fbem-22278	66	24	consumer	consumer	NOUN
fbem-22278	66	25	-	-	PUNCT
fbem-22278	66	26	brand	brand	NOUN
fbem-22278	66	27	relationship	relationship	NOUN
fbem-22278	66	28	and	and	CCONJ
fbem-22278	66	29	find	find	VERB
fbem-22278	66	30	a	a	DET
fbem-22278	66	31	space	space	NOUN
fbem-22278	66	32	for	for	SCONJ
fbem-22278	66	33	consumers	consumer	NOUN
fbem-22278	66	34	to	to	PART
fbem-22278	66	35	vent	vent	VERB
fbem-22278	66	36	their	their	PRON
fbem-22278	66	37	emotions	emotion	NOUN
fbem-22278	66	38	.	.	PUNCT
fbem-22278	67	1	brands	brand	NOUN
fbem-22278	67	2	with	with	ADP
fbem-22278	67	3	a	a	DET
fbem-22278	67	4	purpose	purpose	NOUN
fbem-22278	67	5	will	will	AUX
fbem-22278	67	6	care	care	VERB
fbem-22278	67	7	about	about	ADP
fbem-22278	67	8	user	user	NOUN
fbem-22278	67	9	experience	experience	NOUN
fbem-22278	67	10	,	,	PUNCT
fbem-22278	67	11	an	an	DET
fbem-22278	67	12	often	often	ADV
fbem-22278	67	13	overlooked	overlook	VERB
fbem-22278	67	14	aspect	aspect	NOUN
fbem-22278	67	15	of	of	ADP
fbem-22278	67	16	user	user	NOUN
fbem-22278	67	17	service	service	NOUN
fbem-22278	67	18	.	.	PUNCT
fbem-22278	68	1	whether	whether	SCONJ
fbem-22278	68	2	we	we	PRON
fbem-22278	68	3	are	be	AUX
fbem-22278	68	4	looking	look	VERB
fbem-22278	68	5	at	at	ADP
fbem-22278	68	6	user	user	NOUN
fbem-22278	68	7	experience	experience	NOUN
fbem-22278	68	8	or	or	CCONJ
fbem-22278	68	9	product	product	NOUN
fbem-22278	68	10	usage	usage	NOUN
fbem-22278	68	11	we	we	PRON
fbem-22278	68	12	should	should	AUX
fbem-22278	68	13	not	not	PART
fbem-22278	68	14	consider	consider	VERB
fbem-22278	68	15	it	it	PRON
fbem-22278	68	16	until	until	SCONJ
fbem-22278	68	17	after	after	SCONJ
fbem-22278	68	18	the	the	DET
fbem-22278	68	19	user	user	NOUN
fbem-22278	68	20	has	have	AUX
fbem-22278	68	21	expressed	express	VERB
fbem-22278	68	22	their	their	PRON
fbem-22278	68	23	opinion	opinion	NOUN
fbem-22278	68	24	,	,	PUNCT
fbem-22278	68	25	and	and	CCONJ
fbem-22278	68	26	should	should	AUX
fbem-22278	68	27	make	make	VERB
fbem-22278	68	28	early	early	ADJ
fbem-22278	68	29	forethought	forethought	NOUN
fbem-22278	68	30	,	,	PUNCT
fbem-22278	68	31	as	as	SCONJ
fbem-22278	68	32	a	a	DET
fbem-22278	68	33	purposeful	purposeful	ADJ
fbem-22278	68	34	brand	brand	NOUN
fbem-22278	68	35	should	should	AUX
fbem-22278	68	36	do	do	VERB
fbem-22278	68	37	.	.	PUNCT
fbem-22278	69	1	brand	brand	NOUN
fbem-22278	69	2	behaviour	behaviour	NOUN
fbem-22278	69	3	,	,	PUNCT
fbem-22278	69	4	like	like	ADP
fbem-22278	69	5	brand	brand	NOUN
fbem-22278	69	6	voice	voice	NOUN
fbem-22278	69	7	,	,	PUNCT
fbem-22278	69	8	conveys	convey	VERB
fbem-22278	69	9	the	the	DET
fbem-22278	69	10	brand	brand	NOUN
fbem-22278	69	11	's	's	PART
fbem-22278	69	12	message	message	NOUN
fbem-22278	69	13	to	to	ADP
fbem-22278	69	14	the	the	DET
fbem-22278	69	15	consumer	consumer	NOUN
fbem-22278	69	16	.	.	PUNCT
fbem-22278	70	1	when	when	SCONJ
fbem-22278	70	2	consumers	consumer	NOUN
fbem-22278	70	3	select	select	VERB
fbem-22278	70	4	a	a	DET
fbem-22278	70	5	product	product	NOUN
fbem-22278	70	6	,	,	PUNCT
fbem-22278	70	7	they	they	PRON
fbem-22278	70	8	immediately	immediately	ADV
fbem-22278	70	9	feel	feel	VERB
fbem-22278	70	10	that	that	SCONJ
fbem-22278	70	11	their	their	PRON
fbem-22278	70	12	needs	need	NOUN
fbem-22278	70	13	are	be	AUX
fbem-22278	70	14	being	be	AUX
fbem-22278	70	15	met	meet	VERB
fbem-22278	70	16	.	.	PUNCT
fbem-22278	71	1	the	the	DET
fbem-22278	71	2	advantage	advantage	NOUN
fbem-22278	71	3	of	of	ADP
fbem-22278	71	4	developing	develop	VERB
fbem-22278	71	5	a	a	DET
fbem-22278	71	6	brand	brand	NOUN
fbem-22278	71	7	with	with	ADP
fbem-22278	71	8	a	a	DET
fbem-22278	71	9	purpose	purpose	NOUN
fbem-22278	71	10	is	be	AUX
fbem-22278	71	11	not	not	PART
fbem-22278	71	12	only	only	ADV
fbem-22278	71	13	that	that	SCONJ
fbem-22278	71	14	it	it	PRON
fbem-22278	71	15	better	well	ADV
fbem-22278	71	16	caters	cater	NOUN
fbem-22278	71	17	to	to	ADP
fbem-22278	71	18	the	the	DET
fbem-22278	71	19	market	market	NOUN
fbem-22278	71	20	as	as	ADV
fbem-22278	71	21	well	well	ADV
fbem-22278	71	22	as	as	ADP
fbem-22278	71	23	the	the	DET
fbem-22278	71	24	consumer	consumer	NOUN
fbem-22278	71	25	,	,	PUNCT
fbem-22278	71	26	but	but	CCONJ
fbem-22278	71	27	also	also	ADV
fbem-22278	71	28	that	that	SCONJ
fbem-22278	71	29	the	the	DET
fbem-22278	71	30	practice	practice	NOUN
fbem-22278	71	31	of	of	ADP
fbem-22278	71	32	the	the	DET
fbem-22278	71	33	purpose	purpose	NOUN
fbem-22278	71	34	evokes	evoke	VERB
fbem-22278	71	35	emotions	emotion	NOUN
fbem-22278	71	36	in	in	ADP
fbem-22278	71	37	the	the	DET
fbem-22278	71	38	consumer	consumer	NOUN
fbem-22278	71	39	that	that	PRON
fbem-22278	71	40	lead	lead	VERB
fbem-22278	71	41	to	to	PART
fbem-22278	71	42	repeat	repeat	VERB
fbem-22278	71	43	purchases	purchase	NOUN
fbem-22278	71	44	,	,	PUNCT
fbem-22278	71	45	constant	constant	ADJ
fbem-22278	71	46	promotion	promotion	NOUN
fbem-22278	71	47	and	and	CCONJ
fbem-22278	71	48	brand	brand	NOUN
fbem-22278	71	49	loyalty	loyalty	NOUN
fbem-22278	71	50	.	.	PUNCT
fbem-22278	72	1	it	it	PRON
fbem-22278	72	2	creates	create	VERB
fbem-22278	72	3	a	a	DET
fbem-22278	72	4	good	good	ADJ
fbem-22278	72	5	image	image	NOUN
fbem-22278	72	6	for	for	ADP
fbem-22278	72	7	your	your	PRON
fbem-22278	72	8	brand	brand	NOUN
fbem-22278	72	9	and	and	CCONJ
fbem-22278	72	10	creates	create	VERB
fbem-22278	72	11	a	a	DET
fbem-22278	72	12	good	good	ADJ
fbem-22278	72	13	memory	memory	NOUN
fbem-22278	72	14	of	of	ADP
fbem-22278	72	15	the	the	DET
fbem-22278	72	16	brand	brand	NOUN
fbem-22278	72	17	in	in	ADP
fbem-22278	72	18	the	the	DET
fbem-22278	72	19	minds	mind	NOUN
fbem-22278	72	20	of	of	ADP
fbem-22278	72	21	the	the	DET
fbem-22278	72	22	consumers	consumer	NOUN
fbem-22278	72	23	.	.	PUNCT
fbem-22278	73	1	heaven	heaven	PROPN
fbem-22278	73	2	gaia	gaia	PROPN
fbem-22278	73	3	collaborated	collaborate	VERB
fbem-22278	73	4	with	with	ADP
fbem-22278	73	5	florasis	florasis	NOUN
fbem-22278	73	6	(	(	PUNCT
fbem-22278	73	7	an	an	DET
fbem-22278	73	8	emerging	emerge	VERB
fbem-22278	73	9	chinese	chinese	ADJ
fbem-22278	73	10	cosmetic	cosmetic	ADJ
fbem-22278	73	11	brand	brand	NOUN
fbem-22278	73	12	)	)	PUNCT
fbem-22278	73	13	in	in	ADP
fbem-22278	73	14	2021	2021	NUM
fbem-22278	73	15	to	to	PART
fbem-22278	73	16	launch	launch	VERB
fbem-22278	73	17	the	the	DET
fbem-22278	73	18	luo	luo	PROPN
fbem-22278	73	19	shen	shen	PROPN
fbem-22278	73	20	fu	fu	PROPN
fbem-22278	73	21	co	co	ADJ
fbem-22278	73	22	-	-	ADJ
fbem-22278	73	23	branded	brand	VERB
fbem-22278	73	24	gift	gift	NOUN
fbem-22278	73	25	box	box	NOUN
fbem-22278	73	26	,	,	PUNCT
fbem-22278	73	27	which	which	PRON
fbem-22278	73	28	was	be	AUX
fbem-22278	73	29	showcased	showcase	VERB
fbem-22278	73	30	at	at	ADP
fbem-22278	73	31	china	china	PROPN
fbem-22278	73	32	fashion	fashion	NOUN
fbem-22278	73	33	week	week	NOUN
fbem-22278	73	34	2021	2021	NUM
fbem-22278	73	35	.	.	PUNCT
fbem-22278	74	1	brand	brand	NOUN
fbem-22278	74	2	crossovers	crossover	NOUN
fbem-22278	74	3	are	be	AUX
fbem-22278	74	4	usually	usually	ADV
fbem-22278	74	5	a	a	DET
fbem-22278	74	6	collaboration	collaboration	NOUN
fbem-22278	74	7	between	between	ADP
fbem-22278	74	8	two	two	NUM
fbem-22278	74	9	brands	brand	NOUN
fbem-22278	74	10	in	in	ADP
fbem-22278	74	11	different	different	ADJ
fbem-22278	74	12	categories	category	NOUN
fbem-22278	74	13	,	,	PUNCT
fbem-22278	74	14	engaging	engage	VERB
fbem-22278	74	15	consumers	consumer	NOUN
fbem-22278	74	16	in	in	ADP
fbem-22278	74	17	an	an	DET
fbem-22278	74	18	innovative	innovative	ADJ
fbem-22278	74	19	way	way	NOUN
fbem-22278	74	20	,	,	PUNCT
fbem-22278	74	21	with	with	ADP
fbem-22278	74	22	a	a	DET
fbem-22278	74	23	strong	strong	ADJ
fbem-22278	74	24	alliance	alliance	NOUN
fbem-22278	74	25	playing	play	VERB
fbem-22278	74	26	a	a	DET
fbem-22278	74	27	positive	positive	ADJ
fbem-22278	74	28	role	role	NOUN
fbem-22278	74	29	in	in	ADP
fbem-22278	74	30	building	build	VERB
fbem-22278	74	31	the	the	DET
fbem-22278	74	32	brand	brand	NOUN
fbem-22278	74	33	and	and	CCONJ
fbem-22278	74	34	its	its	PRON
fbem-22278	74	35	future	future	ADJ
fbem-22278	74	36	development	development	NOUN
fbem-22278	74	37	.	.	PUNCT
fbem-22278	75	1	the	the	DET
fbem-22278	75	2	distinctive	distinctive	ADJ
fbem-22278	75	3	personalities	personality	NOUN
fbem-22278	75	4	are	be	AUX
fbem-22278	75	5	memorable	memorable	ADJ
fbem-22278	75	6	to	to	ADP
fbem-22278	75	7	consumers	consumer	NOUN
fbem-22278	75	8	and	and	CCONJ
fbem-22278	75	9	make	make	VERB
fbem-22278	75	10	it	it	PRON
fbem-22278	75	11	easy	easy	ADJ
fbem-22278	75	12	for	for	SCONJ
fbem-22278	75	13	them	they	PRON
fbem-22278	75	14	to	to	PART
fbem-22278	75	15	identify	identify	VERB
fbem-22278	75	16	the	the	DET
fbem-22278	75	17	product	product	NOUN
fbem-22278	75	18	as	as	ADV
fbem-22278	75	19	well	well	ADV
fbem-22278	75	20	as	as	ADP
fbem-22278	75	21	the	the	DET
fbem-22278	75	22	brand	brand	NOUN
fbem-22278	75	23	.	.	PUNCT
fbem-22278	76	1	consumer	consumer	NOUN
fbem-22278	76	2	recall	recall	NOUN
fbem-22278	76	3	is	be	AUX
fbem-22278	76	4	enhanced	enhance	VERB
fbem-22278	76	5	through	through	ADP
fbem-22278	76	6	this	this	DET
fbem-22278	76	7	ip	ip	NOUN
fbem-22278	76	8	co	co	NOUN
fbem-22278	76	9	-	-	NOUN
fbem-22278	76	10	branding	branding	ADJ
fbem-22278	76	11	.	.	PUNCT
fbem-22278	77	1	a	a	DET
fbem-22278	77	2	purposeful	purposeful	ADJ
fbem-22278	77	3	brand	brand	NOUN
fbem-22278	77	4	has	have	VERB
fbem-22278	77	5	a	a	DET
fbem-22278	77	6	clear	clear	ADJ
fbem-22278	77	7	approach	approach	NOUN
fbem-22278	77	8	to	to	ADP
fbem-22278	77	9	its	its	PRON
fbem-22278	77	10	actions	action	NOUN
fbem-22278	77	11	across	across	ADP
fbem-22278	77	12	channels	channel	NOUN
fbem-22278	77	13	,	,	PUNCT
fbem-22278	77	14	including	include	VERB
fbem-22278	77	15	a	a	DET
fbem-22278	77	16	focus	focus	NOUN
fbem-22278	77	17	on	on	ADP
fbem-22278	77	18	some	some	DET
fbem-22278	77	19	channels	channel	NOUN
fbem-22278	77	20	and	and	CCONJ
fbem-22278	77	21	keeping	keep	VERB
fbem-22278	77	22	a	a	DET
fbem-22278	77	23	low	low	ADJ
fbem-22278	77	24	profile	profile	NOUN
fbem-22278	77	25	in	in	ADP
fbem-22278	77	26	others	other	NOUN
fbem-22278	77	27	.	.	PUNCT
fbem-22278	78	1	heaven	heaven	PROPN
fbem-22278	78	2	198	198	NUM
fbem-22278	78	3	gaias	gaia	NOUN
fbem-22278	78	4	has	have	VERB
fbem-22278	78	5	a	a	DET
fbem-22278	78	6	particularly	particularly	ADV
fbem-22278	78	7	clear	clear	ADJ
fbem-22278	78	8	perception	perception	NOUN
fbem-22278	78	9	of	of	ADP
fbem-22278	78	10	the	the	DET
fbem-22278	78	11	brand	brand	NOUN
fbem-22278	78	12	and	and	CCONJ
fbem-22278	78	13	maintains	maintain	VERB
fbem-22278	78	14	its	its	PRON
fbem-22278	78	15	brand	brand	NOUN
fbem-22278	78	16	tone	tone	NOUN
fbem-22278	78	17	by	by	ADP
fbem-22278	78	18	never	never	ADV
fbem-22278	78	19	advertising	advertise	VERB
fbem-22278	78	20	in	in	ADP
fbem-22278	78	21	tv	tv	NOUN
fbem-22278	78	22	media	medium	NOUN
fbem-22278	78	23	,	,	PUNCT
fbem-22278	78	24	its	its	PRON
fbem-22278	78	25	own	own	ADJ
fbem-22278	78	26	social	social	ADJ
fbem-22278	78	27	media	medium	NOUN
fbem-22278	78	28	(	(	PUNCT
fbem-22278	78	29	tiktok	tiktok	NOUN
fbem-22278	78	30	,	,	PUNCT
fbem-22278	78	31	facebook	facebook	PROPN
fbem-22278	78	32	,	,	PUNCT
fbem-22278	78	33	instagram	instagram	PROPN
fbem-22278	78	34	,	,	PUNCT
fbem-22278	78	35	youtube	youtube	NOUN
fbem-22278	78	36	,	,	PUNCT
fbem-22278	78	37	etc	etc	X
fbem-22278	78	38	.	.	X
fbem-22278	78	39	)	)	PUNCT
fbem-22278	78	40	,	,	PUNCT
fbem-22278	78	41	and	and	CCONJ
fbem-22278	78	42	only	only	ADV
fbem-22278	78	43	releasing	release	VERB
fbem-22278	78	44	ads	ad	NOUN
fbem-22278	78	45	when	when	SCONJ
fbem-22278	78	46	it	it	PRON
fbem-22278	78	47	is	be	AUX
fbem-22278	78	48	co	co	ADJ
fbem-22278	78	49	-	-	VERB
fbem-22278	78	50	branded	brand	VERB
fbem-22278	78	51	with	with	ADP
fbem-22278	78	52	an	an	DET
fbem-22278	78	53	ip	ip	NOUN
fbem-22278	78	54	.	.	PUNCT
fbem-22278	79	1	this	this	PRON
fbem-22278	79	2	is	be	AUX
fbem-22278	79	3	particularly	particularly	ADV
fbem-22278	79	4	important	important	ADJ
fbem-22278	79	5	for	for	ADP
fbem-22278	79	6	brands	brand	NOUN
fbem-22278	79	7	that	that	PRON
fbem-22278	79	8	develop	develop	VERB
fbem-22278	79	9	with	with	ADP
fbem-22278	79	10	a	a	DET
fbem-22278	79	11	purpose	purpose	NOUN
fbem-22278	79	12	in	in	ADP
fbem-22278	79	13	contemporary	contemporary	ADJ
fbem-22278	79	14	culture	culture	NOUN
fbem-22278	79	15	.	.	PUNCT
fbem-22278	80	1	in	in	ADP
fbem-22278	80	2	the	the	DET
fbem-22278	80	3	face	face	NOUN
fbem-22278	80	4	of	of	ADP
fbem-22278	80	5	a	a	DET
fbem-22278	80	6	complex	complex	ADJ
fbem-22278	80	7	and	and	CCONJ
fbem-22278	80	8	crowded	crowded	ADJ
fbem-22278	80	9	marketplace	marketplace	NOUN
fbem-22278	80	10	,	,	PUNCT
fbem-22278	80	11	it	it	PRON
fbem-22278	80	12	can	can	AUX
fbem-22278	80	13	be	be	AUX
fbem-22278	80	14	easy	easy	ADJ
fbem-22278	80	15	to	to	PART
fbem-22278	80	16	lose	lose	VERB
fbem-22278	80	17	yourself	yourself	PRON
fbem-22278	80	18	and	and	CCONJ
fbem-22278	80	19	put	put	VERB
fbem-22278	80	20	purpose	purpose	NOUN
fbem-22278	80	21	into	into	ADP
fbem-22278	80	22	practice	practice	NOUN
fbem-22278	80	23	by	by	ADP
fbem-22278	80	24	keeping	keep	VERB
fbem-22278	80	25	your	your	PRON
fbem-22278	80	26	mission	mission	NOUN
fbem-22278	80	27	in	in	ADP
fbem-22278	80	28	mind	mind	NOUN
fbem-22278	80	29	.	.	PUNCT
fbem-22278	81	1	in	in	ADP
fbem-22278	81	2	the	the	DET
fbem-22278	81	3	early	early	ADJ
fbem-22278	81	4	days	day	NOUN
fbem-22278	81	5	of	of	ADP
fbem-22278	81	6	heaven	heaven	PROPN
fbem-22278	81	7	gaia	gaia	PROPN
fbem-22278	81	8	's	's	PART
fbem-22278	81	9	establishment	establishment	NOUN
fbem-22278	81	10	,	,	PUNCT
fbem-22278	81	11	the	the	DET
fbem-22278	81	12	founders	founder	NOUN
fbem-22278	81	13	'	'	PART
fbem-22278	81	14	brand	brand	NOUN
fbem-22278	81	15	purpose	purpose	NOUN
fbem-22278	81	16	was	be	AUX
fbem-22278	81	17	to	to	PART
fbem-22278	81	18	pass	pass	VERB
fbem-22278	81	19	on	on	ADP
fbem-22278	81	20	chinese	chinese	ADJ
fbem-22278	81	21	aesthetics	aesthetic	NOUN
fbem-22278	81	22	and	and	CCONJ
fbem-22278	81	23	promote	promote	VERB
fbem-22278	81	24	national	national	ADJ
fbem-22278	81	25	culture	culture	NOUN
fbem-22278	81	26	,	,	PUNCT
fbem-22278	81	27	and	and	CCONJ
fbem-22278	81	28	it	it	PRON
fbem-22278	81	29	has	have	AUX
fbem-22278	81	30	been	be	AUX
fbem-22278	81	31	doing	do	VERB
fbem-22278	81	32	so	so	ADV
fbem-22278	81	33	very	very	ADV
fbem-22278	81	34	well	well	ADV
fbem-22278	81	35	.	.	PUNCT
fbem-22278	82	1	brand	brand	NOUN
fbem-22278	82	2	purpose	purpose	NOUN
fbem-22278	82	3	can	can	AUX
fbem-22278	82	4	be	be	AUX
fbem-22278	82	5	challenged	challenge	VERB
fbem-22278	82	6	when	when	SCONJ
fbem-22278	82	7	faced	face	VERB
fbem-22278	82	8	with	with	ADP
fbem-22278	82	9	a	a	DET
fbem-22278	82	10	crowded	crowded	ADJ
fbem-22278	82	11	or	or	CCONJ
fbem-22278	82	12	complex	complex	ADJ
fbem-22278	82	13	market	market	NOUN
fbem-22278	82	14	environment	environment	NOUN
fbem-22278	82	15	.	.	PUNCT
fbem-22278	83	1	entering	enter	VERB
fbem-22278	83	2	a	a	DET
fbem-22278	83	3	market	market	NOUN
fbem-22278	83	4	with	with	ADP
fbem-22278	83	5	the	the	DET
fbem-22278	83	6	idea	idea	NOUN
fbem-22278	83	7	of	of	ADP
fbem-22278	83	8	taking	take	VERB
fbem-22278	83	9	a	a	DET
fbem-22278	83	10	position	position	NOUN
fbem-22278	83	11	is	be	AUX
fbem-22278	83	12	an	an	DET
fbem-22278	83	13	unreliable	unreliable	ADJ
fbem-22278	83	14	act	act	NOUN
fbem-22278	83	15	.	.	PUNCT
fbem-22278	84	1	understanding	understand	VERB
fbem-22278	84	2	consumers	consumer	NOUN
fbem-22278	84	3	more	more	ADV
fbem-22278	84	4	clearly	clearly	ADV
fbem-22278	84	5	can	can	AUX
fbem-22278	84	6	be	be	AUX
fbem-22278	84	7	a	a	DET
fbem-22278	84	8	big	big	ADJ
fbem-22278	84	9	challenge	challenge	NOUN
fbem-22278	84	10	for	for	ADP
fbem-22278	84	11	brands	brand	NOUN
fbem-22278	84	12	.	.	PUNCT
fbem-22278	85	1	in	in	ADP
fbem-22278	85	2	the	the	DET
fbem-22278	85	3	early	early	ADJ
fbem-22278	85	4	stages	stage	NOUN
fbem-22278	85	5	of	of	ADP
fbem-22278	85	6	brand	brand	NOUN
fbem-22278	85	7	building	building	NOUN
fbem-22278	85	8	,	,	PUNCT
fbem-22278	85	9	without	without	ADP
fbem-22278	85	10	brand	brand	NOUN
fbem-22278	85	11	awareness	awareness	NOUN
fbem-22278	85	12	,	,	PUNCT
fbem-22278	85	13	a	a	DET
fbem-22278	85	14	stronger	strong	ADJ
fbem-22278	85	15	purpose	purpose	NOUN
fbem-22278	85	16	can	can	AUX
fbem-22278	85	17	make	make	VERB
fbem-22278	85	18	the	the	DET
fbem-22278	85	19	public	public	NOUN
fbem-22278	85	20	unfriendly	unfriendly	ADJ
fbem-22278	85	21	to	to	PART
fbem-22278	85	22	accept	accept	VERB
fbem-22278	85	23	.	.	PUNCT
fbem-22278	86	1	coinciding	coincide	VERB
fbem-22278	86	2	with	with	ADP
fbem-22278	86	3	the	the	DET
fbem-22278	86	4	rise	rise	NOUN
fbem-22278	86	5	of	of	ADP
fbem-22278	86	6	the	the	DET
fbem-22278	86	7	national	national	ADJ
fbem-22278	86	8	trend	trend	NOUN
fbem-22278	86	9	,	,	PUNCT
fbem-22278	86	10	the	the	DET
fbem-22278	86	11	focus	focus	NOUN
fbem-22278	86	12	of	of	ADP
fbem-22278	86	13	many	many	ADJ
fbem-22278	86	14	consumers	consumer	NOUN
fbem-22278	86	15	has	have	AUX
fbem-22278	86	16	been	be	AUX
fbem-22278	86	17	transformed	transform	VERB
fbem-22278	86	18	from	from	ADP
fbem-22278	86	19	the	the	DET
fbem-22278	86	20	use	use	NOUN
fbem-22278	86	21	value	value	NOUN
fbem-22278	86	22	of	of	ADP
fbem-22278	86	23	the	the	DET
fbem-22278	86	24	product	product	NOUN
fbem-22278	86	25	itself	itself	PRON
fbem-22278	86	26	to	to	ADP
fbem-22278	86	27	whether	whether	SCONJ
fbem-22278	86	28	the	the	DET
fbem-22278	86	29	product	product	NOUN
fbem-22278	86	30	can	can	AUX
fbem-22278	86	31	bring	bring	VERB
fbem-22278	86	32	emotional	emotional	ADJ
fbem-22278	86	33	resonance	resonance	NOUN
fbem-22278	86	34	and	and	CCONJ
fbem-22278	86	35	a	a	DET
fbem-22278	86	36	sense	sense	NOUN
fbem-22278	86	37	of	of	ADP
fbem-22278	86	38	cultural	cultural	ADJ
fbem-22278	86	39	belonging	belonging	NOUN
fbem-22278	86	40	.	.	PUNCT
fbem-22278	87	1	more	more	ADJ
fbem-22278	87	2	and	and	CCONJ
fbem-22278	87	3	more	more	ADV
fbem-22278	87	4	young	young	ADJ
fbem-22278	87	5	people	people	NOUN
fbem-22278	87	6	are	be	AUX
fbem-22278	87	7	beginning	begin	VERB
fbem-22278	87	8	to	to	PART
fbem-22278	87	9	pay	pay	VERB
fbem-22278	87	10	attention	attention	NOUN
fbem-22278	87	11	to	to	ADP
fbem-22278	87	12	the	the	DET
fbem-22278	87	13	development	development	NOUN
fbem-22278	87	14	of	of	ADP
fbem-22278	87	15	national	national	ADJ
fbem-22278	87	16	brands	brand	NOUN
fbem-22278	87	17	and	and	CCONJ
fbem-22278	87	18	have	have	VERB
fbem-22278	87	19	higher	high	ADJ
fbem-22278	87	20	expectations	expectation	NOUN
fbem-22278	87	21	of	of	ADP
fbem-22278	87	22	them	they	PRON
fbem-22278	87	23	,	,	PUNCT
fbem-22278	87	24	and	and	CCONJ
fbem-22278	87	25	many	many	ADJ
fbem-22278	87	26	brands	brand	NOUN
fbem-22278	87	27	realize	realize	VERB
fbem-22278	87	28	that	that	SCONJ
fbem-22278	87	29	culture	culture	NOUN
fbem-22278	87	30	is	be	AUX
fbem-22278	87	31	what	what	PRON
fbem-22278	87	32	forms	form	VERB
fbem-22278	87	33	the	the	DET
fbem-22278	87	34	differentiation	differentiation	NOUN
fbem-22278	87	35	of	of	ADP
fbem-22278	87	36	their	their	PRON
fbem-22278	87	37	brands	brand	NOUN
fbem-22278	87	38	.	.	PUNCT
fbem-22278	88	1	in	in	ADP
fbem-22278	88	2	this	this	DET
fbem-22278	88	3	environment	environment	NOUN
fbem-22278	88	4	,	,	PUNCT
fbem-22278	88	5	heaven	heaven	PROPN
fbem-22278	88	6	gaia	gaia	PROPN
fbem-22278	88	7	still	still	ADV
fbem-22278	88	8	chooses	choose	VERB
fbem-22278	88	9	not	not	PART
fbem-22278	88	10	to	to	PART
fbem-22278	88	11	advertise	advertise	VERB
fbem-22278	88	12	,	,	PUNCT
fbem-22278	88	13	and	and	CCONJ
fbem-22278	88	14	this	this	DET
fbem-22278	88	15	approach	approach	NOUN
fbem-22278	88	16	brings	bring	VERB
fbem-22278	88	17	with	with	ADP
fbem-22278	88	18	it	it	PRON
fbem-22278	88	19	many	many	ADJ
fbem-22278	88	20	problems	problem	NOUN
fbem-22278	88	21	.	.	PUNCT
fbem-22278	89	1	without	without	ADP
fbem-22278	89	2	advertising	advertising	NOUN
fbem-22278	89	3	,	,	PUNCT
fbem-22278	89	4	the	the	DET
fbem-22278	89	5	public	public	NOUN
fbem-22278	89	6	would	would	AUX
fbem-22278	89	7	not	not	PART
fbem-22278	89	8	have	have	VERB
fbem-22278	89	9	the	the	DET
fbem-22278	89	10	opportunity	opportunity	NOUN
fbem-22278	89	11	to	to	PART
fbem-22278	89	12	learn	learn	VERB
fbem-22278	89	13	about	about	ADP
fbem-22278	89	14	the	the	DET
fbem-22278	89	15	brand	brand	NOUN
fbem-22278	89	16	's	's	PART
fbem-22278	89	17	products	product	NOUN
fbem-22278	89	18	and	and	CCONJ
fbem-22278	89	19	the	the	DET
fbem-22278	89	20	stories	story	NOUN
fbem-22278	89	21	behind	behind	ADP
fbem-22278	89	22	them	they	PRON
fbem-22278	89	23	but	but	CCONJ
fbem-22278	89	24	would	would	AUX
fbem-22278	89	25	have	have	VERB
fbem-22278	89	26	to	to	PART
fbem-22278	89	27	discover	discover	VERB
fbem-22278	89	28	them	they	PRON
fbem-22278	89	29	for	for	ADP
fbem-22278	89	30	themselves	themselves	PRON
fbem-22278	89	31	,	,	PUNCT
fbem-22278	89	32	and	and	CCONJ
fbem-22278	89	33	if	if	SCONJ
fbem-22278	89	34	they	they	PRON
fbem-22278	89	35	were	be	AUX
fbem-22278	89	36	not	not	PART
fbem-22278	89	37	interested	interested	ADJ
fbem-22278	89	38	in	in	ADP
fbem-22278	89	39	china	china	PROPN
fbem-22278	89	40	fashion	fashion	NOUN
fbem-22278	89	41	week	week	NOUN
fbem-22278	89	42	and	and	CCONJ
fbem-22278	89	43	florasis	florasis	NOUN
fbem-22278	89	44	they	they	PRON
fbem-22278	89	45	might	might	AUX
fbem-22278	89	46	not	not	PART
fbem-22278	89	47	have	have	VERB
fbem-22278	89	48	the	the	DET
fbem-22278	89	49	opportunity	opportunity	NOUN
fbem-22278	89	50	to	to	PART
fbem-22278	89	51	see	see	VERB
fbem-22278	89	52	the	the	DET
fbem-22278	89	53	beautiful	beautiful	ADJ
fbem-22278	89	54	clothes	clothe	NOUN
fbem-22278	89	55	on	on	ADP
fbem-22278	89	56	display	display	NOUN
fbem-22278	89	57	.	.	PUNCT
fbem-22278	90	1	profit	profit	NOUN
fbem-22278	90	2	is	be	AUX
fbem-22278	90	3	essential	essential	ADJ
fbem-22278	90	4	to	to	ADP
fbem-22278	90	5	the	the	DET
fbem-22278	90	6	survival	survival	NOUN
fbem-22278	90	7	of	of	ADP
fbem-22278	90	8	a	a	DET
fbem-22278	90	9	brand	brand	NOUN
fbem-22278	90	10	[	[	X
fbem-22278	90	11	6	6	NUM
fbem-22278	90	12	]	]	PUNCT
fbem-22278	90	13	.	.	PUNCT
fbem-22278	91	1	the	the	DET
fbem-22278	91	2	dividends	dividend	NOUN
fbem-22278	91	3	gained	gain	VERB
fbem-22278	91	4	without	without	ADP
fbem-22278	91	5	advertising	advertising	NOUN
fbem-22278	91	6	mean	mean	NOUN
fbem-22278	91	7	that	that	SCONJ
fbem-22278	91	8	the	the	DET
fbem-22278	91	9	brand	brand	NOUN
fbem-22278	91	10	's	's	PART
fbem-22278	91	11	products	product	NOUN
fbem-22278	91	12	are	be	AUX
fbem-22278	91	13	overpriced	overprice	VERB
fbem-22278	91	14	,	,	PUNCT
fbem-22278	91	15	and	and	CCONJ
fbem-22278	91	16	the	the	DET
fbem-22278	91	17	high	high	ADJ
fbem-22278	91	18	prices	price	NOUN
fbem-22278	91	19	with	with	ADP
fbem-22278	91	20	a	a	DET
fbem-22278	91	21	clear	clear	ADJ
fbem-22278	91	22	purpose	purpose	NOUN
fbem-22278	91	23	are	be	AUX
fbem-22278	91	24	a	a	DET
fbem-22278	91	25	deterrent	deterrent	NOUN
fbem-22278	91	26	to	to	ADP
fbem-22278	91	27	the	the	DET
fbem-22278	91	28	general	general	ADJ
fbem-22278	91	29	public	public	NOUN
fbem-22278	91	30	.	.	PUNCT
fbem-22278	92	1	this	this	DET
fbem-22278	92	2	cross	cross	ADJ
fbem-22278	92	3	-	-	ADJ
fbem-22278	92	4	border	border	ADJ
fbem-22278	92	5	collaboration	collaboration	NOUN
fbem-22278	92	6	has	have	AUX
fbem-22278	92	7	achieved	achieve	VERB
fbem-22278	92	8	some	some	DET
fbem-22278	92	9	immediate	immediate	ADJ
fbem-22278	92	10	results	result	NOUN
fbem-22278	92	11	.	.	PUNCT
fbem-22278	93	1	advertising	advertising	NOUN
fbem-22278	93	2	leads	lead	VERB
fbem-22278	93	3	consumers	consumer	NOUN
fbem-22278	93	4	to	to	PART
fbem-22278	93	5	have	have	VERB
fbem-22278	93	6	the	the	DET
fbem-22278	93	7	desire	desire	NOUN
fbem-22278	93	8	to	to	PART
fbem-22278	93	9	buy	buy	VERB
fbem-22278	93	10	further	further	ADJ
fbem-22278	93	11	products	product	NOUN
fbem-22278	93	12	[	[	X
fbem-22278	93	13	7	7	NUM
fbem-22278	93	14	]	]	PUNCT
fbem-22278	93	15	,	,	PUNCT
fbem-22278	93	16	but	but	CCONJ
fbem-22278	93	17	it	it	PRON
fbem-22278	93	18	has	have	AUX
fbem-22278	93	19	not	not	PART
fbem-22278	93	20	been	be	AUX
fbem-22278	93	21	followed	follow	VERB
fbem-22278	93	22	up	up	ADP
fbem-22278	93	23	with	with	ADP
fbem-22278	93	24	better	well	ADJ
fbem-22278	93	25	products	product	NOUN
fbem-22278	93	26	,	,	PUNCT
fbem-22278	93	27	a	a	DET
fbem-22278	93	28	marketing	marketing	NOUN
fbem-22278	93	29	approach	approach	NOUN
fbem-22278	93	30	that	that	PRON
fbem-22278	93	31	deserves	deserve	VERB
fbem-22278	93	32	some	some	DET
fbem-22278	93	33	thought	thought	NOUN
fbem-22278	93	34	.	.	PUNCT
fbem-22278	94	1	brands	brand	NOUN
fbem-22278	94	2	are	be	AUX
fbem-22278	94	3	keen	keen	ADJ
fbem-22278	94	4	to	to	PART
fbem-22278	94	5	use	use	VERB
fbem-22278	94	6	traditional	traditional	ADJ
fbem-22278	94	7	symbols	symbol	NOUN
fbem-22278	94	8	and	and	CCONJ
fbem-22278	94	9	motifs	motif	NOUN
fbem-22278	94	10	for	for	ADP
fbem-22278	94	11	competitive	competitive	ADJ
fbem-22278	94	12	reasons	reason	NOUN
fbem-22278	94	13	and	and	CCONJ
fbem-22278	94	14	to	to	PART
fbem-22278	94	15	change	change	VERB
fbem-22278	94	16	traditional	traditional	ADJ
fbem-22278	94	17	motifs	motif	NOUN
fbem-22278	94	18	to	to	PART
fbem-22278	94	19	suit	suit	VERB
fbem-22278	94	20	international	international	ADJ
fbem-22278	94	21	aesthetics	aesthetic	NOUN
fbem-22278	94	22	.	.	PUNCT
fbem-22278	95	1	because	because	SCONJ
fbem-22278	95	2	the	the	DET
fbem-22278	95	3	brand	brand	NOUN
fbem-22278	95	4	has	have	VERB
fbem-22278	95	5	a	a	DET
fbem-22278	95	6	clear	clear	ADJ
fbem-22278	95	7	purpose	purpose	NOUN
fbem-22278	95	8	,	,	PUNCT
fbem-22278	95	9	it	it	PRON
fbem-22278	95	10	is	be	AUX
fbem-22278	95	11	very	very	ADV
fbem-22278	95	12	aware	aware	ADJ
fbem-22278	95	13	of	of	ADP
fbem-22278	95	14	the	the	DET
fbem-22278	95	15	needs	need	NOUN
fbem-22278	95	16	of	of	ADP
fbem-22278	95	17	its	its	PRON
fbem-22278	95	18	audience	audience	NOUN
fbem-22278	95	19	,	,	PUNCT
fbem-22278	95	20	producing	produce	VERB
fbem-22278	95	21	a	a	DET
fbem-22278	95	22	large	large	ADJ
fbem-22278	95	23	number	number	NOUN
fbem-22278	95	24	of	of	ADP
fbem-22278	95	25	products	product	NOUN
fbem-22278	95	26	with	with	ADP
fbem-22278	95	27	similar	similar	ADJ
fbem-22278	95	28	styles	style	NOUN
fbem-22278	95	29	,	,	PUNCT
fbem-22278	95	30	leading	lead	VERB
fbem-22278	95	31	to	to	ADP
fbem-22278	95	32	aesthetic	aesthetic	ADJ
fbem-22278	95	33	fatigue	fatigue	NOUN
fbem-22278	95	34	;	;	PUNCT
fbem-22278	95	35	some	some	PRON
fbem-22278	95	36	pile	pile	NOUN
fbem-22278	95	37	all	all	DET
fbem-22278	95	38	the	the	DET
fbem-22278	95	39	elements	element	NOUN
fbem-22278	95	40	of	of	ADP
fbem-22278	95	41	the	the	DET
fbem-22278	95	42	trend	trend	NOUN
fbem-22278	95	43	together	together	ADV
fbem-22278	95	44	,	,	PUNCT
fbem-22278	95	45	making	make	VERB
fbem-22278	95	46	it	it	PRON
fbem-22278	95	47	very	very	ADV
fbem-22278	95	48	offensive	offensive	ADJ
fbem-22278	95	49	to	to	ADP
fbem-22278	95	50	consumers	consumer	NOUN
fbem-22278	95	51	.	.	PUNCT
fbem-22278	96	1	when	when	SCONJ
fbem-22278	96	2	there	there	PRON
fbem-22278	96	3	is	be	VERB
fbem-22278	96	4	a	a	DET
fbem-22278	96	5	need	need	NOUN
fbem-22278	96	6	for	for	ADP
fbem-22278	96	7	innovative	innovative	ADJ
fbem-22278	96	8	products	product	NOUN
fbem-22278	96	9	,	,	PUNCT
fbem-22278	96	10	the	the	DET
fbem-22278	96	11	ability	ability	NOUN
fbem-22278	96	12	to	to	PART
fbem-22278	96	13	be	be	AUX
fbem-22278	96	14	original	original	ADJ
fbem-22278	96	15	has	have	AUX
fbem-22278	96	16	been	be	AUX
fbem-22278	96	17	missing	miss	VERB
fbem-22278	96	18	.	.	PUNCT
fbem-22278	97	1	these	these	PRON
fbem-22278	97	2	are	be	AUX
fbem-22278	97	3	the	the	DET
fbem-22278	97	4	disadvantages	disadvantage	NOUN
fbem-22278	97	5	of	of	ADP
fbem-22278	97	6	a	a	DET
fbem-22278	97	7	brand	brand	NOUN
fbem-22278	97	8	with	with	ADP
fbem-22278	97	9	a	a	DET
fbem-22278	97	10	purpose	purpose	NOUN
fbem-22278	97	11	.	.	PUNCT
fbem-22278	98	1	purpose	purpose	NOUN
fbem-22278	98	2	mostly	mostly	ADV
fbem-22278	98	3	comes	come	VERB
fbem-22278	98	4	from	from	ADP
fbem-22278	98	5	the	the	DET
fbem-22278	98	6	inside	inside	NOUN
fbem-22278	98	7	out	out	ADV
fbem-22278	98	8	.	.	PUNCT
fbem-22278	99	1	showing	show	VERB
fbem-22278	99	2	the	the	DET
fbem-22278	99	3	attitude	attitude	NOUN
fbem-22278	99	4	of	of	ADP
fbem-22278	99	5	the	the	DET
fbem-22278	99	6	brand	brand	NOUN
fbem-22278	99	7	as	as	ADV
fbem-22278	99	8	well	well	ADV
fbem-22278	99	9	as	as	ADP
fbem-22278	99	10	the	the	DET
fbem-22278	99	11	tone	tone	NOUN
fbem-22278	99	12	of	of	ADP
fbem-22278	99	13	the	the	DET
fbem-22278	99	14	product	product	NOUN
fbem-22278	99	15	,	,	PUNCT
fbem-22278	99	16	they	they	PRON
fbem-22278	99	17	have	have	VERB
fbem-22278	99	18	a	a	DET
fbem-22278	99	19	natural	natural	ADJ
fbem-22278	99	20	connection	connection	NOUN
fbem-22278	99	21	with	with	ADP
fbem-22278	99	22	the	the	DET
fbem-22278	99	23	consumer	consumer	NOUN
fbem-22278	99	24	.	.	PUNCT
fbem-22278	100	1	carrying	carry	VERB
fbem-22278	100	2	a	a	DET
fbem-22278	100	3	purpose	purpose	NOUN
fbem-22278	100	4	means	mean	VERB
fbem-22278	100	5	being	be	AUX
fbem-22278	100	6	clear	clear	ADJ
fbem-22278	100	7	about	about	ADP
fbem-22278	100	8	which	which	DET
fbem-22278	100	9	part	part	NOUN
fbem-22278	100	10	of	of	ADP
fbem-22278	100	11	the	the	DET
fbem-22278	100	12	consumer	consumer	NOUN
fbem-22278	100	13	's	's	PART
fbem-22278	100	14	heart	heart	NOUN
fbem-22278	100	15	the	the	DET
fbem-22278	100	16	brand	brand	NOUN
fbem-22278	100	17	can	can	AUX
fbem-22278	100	18	touch	touch	VERB
fbem-22278	100	19	and	and	CCONJ
fbem-22278	100	20	carefully	carefully	ADV
fbem-22278	100	21	establishing	establish	VERB
fbem-22278	100	22	the	the	DET
fbem-22278	100	23	brand	brand	NOUN
fbem-22278	100	24	connection	connection	NOUN
fbem-22278	100	25	.	.	PUNCT
fbem-22278	101	1	think	think	VERB
fbem-22278	101	2	with	with	ADP
fbem-22278	101	3	purpose	purpose	NOUN
fbem-22278	101	4	about	about	ADP
fbem-22278	101	5	the	the	DET
fbem-22278	101	6	ways	way	NOUN
fbem-22278	101	7	and	and	CCONJ
fbem-22278	101	8	channels	channel	NOUN
fbem-22278	101	9	through	through	ADP
fbem-22278	101	10	which	which	PRON
fbem-22278	101	11	the	the	DET
fbem-22278	101	12	brand	brand	NOUN
fbem-22278	101	13	should	should	AUX
fbem-22278	101	14	communicate	communicate	VERB
fbem-22278	101	15	with	with	ADP
fbem-22278	101	16	the	the	DET
fbem-22278	101	17	consumer	consumer	NOUN
fbem-22278	101	18	.	.	PUNCT
fbem-22278	102	1	the	the	DET
fbem-22278	102	2	more	more	ADV
fbem-22278	102	3	purposeful	purposeful	ADJ
fbem-22278	102	4	a	a	DET
fbem-22278	102	5	brand	brand	NOUN
fbem-22278	102	6	is	be	AUX
fbem-22278	102	7	,	,	PUNCT
fbem-22278	102	8	the	the	PRON
fbem-22278	102	9	more	more	ADJ
fbem-22278	102	10	consumers	consumer	NOUN
fbem-22278	102	11	will	will	AUX
fbem-22278	102	12	recognize	recognize	VERB
fbem-22278	102	13	the	the	DET
fbem-22278	102	14	value	value	NOUN
fbem-22278	102	15	of	of	ADP
fbem-22278	102	16	the	the	DET
fbem-22278	102	17	brand	brand	NOUN
fbem-22278	102	18	,	,	PUNCT
fbem-22278	102	19	and	and	CCONJ
fbem-22278	102	20	the	the	DET
fbem-22278	102	21	more	more	ADV
fbem-22278	102	22	they	they	PRON
fbem-22278	102	23	recognize	recognize	VERB
fbem-22278	102	24	the	the	DET
fbem-22278	102	25	value	value	NOUN
fbem-22278	102	26	,	,	PUNCT
fbem-22278	102	27	the	the	PRON
fbem-22278	102	28	stronger	strong	ADJ
fbem-22278	102	29	the	the	DET
fbem-22278	102	30	connection	connection	NOUN
fbem-22278	102	31	with	with	ADP
fbem-22278	102	32	the	the	DET
fbem-22278	102	33	brand	brand	NOUN
fbem-22278	102	34	will	will	AUX
fbem-22278	102	35	be	be	AUX
fbem-22278	102	36	.	.	PUNCT
fbem-22278	103	1	at	at	ADP
fbem-22278	103	2	the	the	DET
fbem-22278	103	3	same	same	ADJ
fbem-22278	103	4	time	time	NOUN
fbem-22278	103	5	,	,	PUNCT
fbem-22278	103	6	it	it	PRON
fbem-22278	103	7	is	be	AUX
fbem-22278	103	8	important	important	ADJ
fbem-22278	103	9	to	to	PART
fbem-22278	103	10	maintain	maintain	VERB
fbem-22278	103	11	the	the	DET
fbem-22278	103	12	originality	originality	NOUN
fbem-22278	103	13	of	of	ADP
fbem-22278	103	14	the	the	DET
fbem-22278	103	15	project	project	NOUN
fbem-22278	103	16	with	with	ADP
fbem-22278	103	17	a	a	DET
fbem-22278	103	18	clear	clear	ADJ
fbem-22278	103	19	purpose	purpose	NOUN
fbem-22278	103	20	and	and	CCONJ
fbem-22278	103	21	not	not	PART
fbem-22278	103	22	to	to	PART
fbem-22278	103	23	let	let	VERB
fbem-22278	103	24	the	the	DET
fbem-22278	103	25	complexity	complexity	NOUN
fbem-22278	103	26	of	of	ADP
fbem-22278	103	27	the	the	DET
fbem-22278	103	28	environment	environment	NOUN
fbem-22278	103	29	affect	affect	VERB
fbem-22278	103	30	its	its	PRON
fbem-22278	103	31	tone	tone	NOUN
fbem-22278	103	32	.	.	PUNCT
fbem-22278	104	1	whatever	whatever	PRON
fbem-22278	104	2	the	the	DET
fbem-22278	104	3	times	time	NOUN
fbem-22278	104	4	,	,	PUNCT
fbem-22278	104	5	there	there	PRON
fbem-22278	104	6	is	be	VERB
fbem-22278	104	7	a	a	DET
fbem-22278	104	8	need	need	NOUN
fbem-22278	104	9	for	for	ADP
fbem-22278	104	10	innovation	innovation	NOUN
fbem-22278	104	11	and	and	CCONJ
fbem-22278	104	12	development	development	NOUN
fbem-22278	104	13	.	.	PUNCT
fbem-22278	105	1	purposed	purpose	VERB
fbem-22278	105	2	brands	brand	NOUN
fbem-22278	105	3	are	be	AUX
fbem-22278	105	4	re	re	VERB
fbem-22278	105	5	-	-	VERB
fbem-22278	105	6	shaping	shape	VERB
fbem-22278	105	7	mainstream	mainstream	ADJ
fbem-22278	105	8	branding	branding	NOUN
fbem-22278	105	9	practice	practice	NOUN
fbem-22278	105	10	[	[	X
fbem-22278	105	11	8	8	NUM
fbem-22278	105	12	]	]	PUNCT
fbem-22278	105	13	.	.	PUNCT
fbem-22278	106	1	more	more	ADJ
fbem-22278	106	2	and	and	CCONJ
fbem-22278	106	3	more	more	ADJ
fbem-22278	106	4	chinese	chinese	ADJ
fbem-22278	106	5	brands	brand	NOUN
fbem-22278	106	6	are	be	AUX
fbem-22278	106	7	going	go	VERB
fbem-22278	106	8	global	global	ADJ
fbem-22278	106	9	,	,	PUNCT
fbem-22278	106	10	bringing	bring	VERB
fbem-22278	106	11	goodwill	goodwill	NOUN
fbem-22278	106	12	to	to	ADP
fbem-22278	106	13	the	the	DET
fbem-22278	106	14	world	world	NOUN
fbem-22278	106	15	and	and	CCONJ
fbem-22278	106	16	allowing	allow	VERB
fbem-22278	106	17	more	more	ADJ
fbem-22278	106	18	people	people	NOUN
fbem-22278	106	19	to	to	PART
fbem-22278	106	20	identify	identify	VERB
fbem-22278	106	21	with	with	ADP
fbem-22278	106	22	our	our	PRON
fbem-22278	106	23	brands	brand	NOUN
fbem-22278	106	24	.	.	PUNCT
fbem-22278	107	1	3	3	X
fbem-22278	107	2	.	.	X
fbem-22278	107	3	conclusion	conclusion	NOUN
fbem-22278	107	4	as	as	SCONJ
fbem-22278	107	5	both	both	CCONJ
fbem-22278	107	6	domestic	domestic	ADJ
fbem-22278	107	7	and	and	CCONJ
fbem-22278	107	8	global	global	ADJ
fbem-22278	107	9	consumers	consumer	NOUN
fbem-22278	107	10	increasingly	increasingly	ADV
fbem-22278	107	11	prioritize	prioritize	VERB
fbem-22278	107	12	design	design	NOUN
fbem-22278	107	13	aesthetics	aesthetic	NOUN
fbem-22278	107	14	and	and	CCONJ
fbem-22278	107	15	cultural	cultural	ADJ
fbem-22278	107	16	resonance	resonance	NOUN
fbem-22278	107	17	in	in	ADP
fbem-22278	107	18	their	their	PRON
fbem-22278	107	19	clothing	clothing	NOUN
fbem-22278	107	20	choices	choice	NOUN
fbem-22278	107	21	,	,	PUNCT
fbem-22278	107	22	chinese	chinese	ADJ
fbem-22278	107	23	fashion	fashion	NOUN
fbem-22278	107	24	brands	brand	NOUN
fbem-22278	107	25	have	have	AUX
fbem-22278	107	26	seized	seize	VERB
fbem-22278	107	27	the	the	DET
fbem-22278	107	28	opportunity	opportunity	NOUN
fbem-22278	107	29	to	to	PART
fbem-22278	107	30	showcase	showcase	VERB
fbem-22278	107	31	their	their	PRON
fbem-22278	107	32	unique	unique	ADJ
fbem-22278	107	33	blend	blend	NOUN
fbem-22278	107	34	of	of	ADP
fbem-22278	107	35	oriental	oriental	ADJ
fbem-22278	107	36	charm	charm	NOUN
fbem-22278	107	37	and	and	CCONJ
fbem-22278	107	38	cultural	cultural	ADJ
fbem-22278	107	39	heritage	heritage	NOUN
fbem-22278	107	40	.	.	PUNCT
fbem-22278	108	1	purposeful	purposeful	ADJ
fbem-22278	108	2	branding	branding	NOUN
fbem-22278	108	3	serves	serve	VERB
fbem-22278	108	4	as	as	ADP
fbem-22278	108	5	a	a	DET
fbem-22278	108	6	compass	compass	NOUN
fbem-22278	108	7	for	for	ADP
fbem-22278	108	8	navigating	navigate	VERB
fbem-22278	108	9	this	this	DET
fbem-22278	108	10	dynamic	dynamic	ADJ
fbem-22278	108	11	landscape	landscape	NOUN
fbem-22278	108	12	,	,	PUNCT
fbem-22278	108	13	guiding	guide	VERB
fbem-22278	108	14	brands	brand	NOUN
fbem-22278	108	15	towards	towards	ADP
fbem-22278	108	16	meaningful	meaningful	ADJ
fbem-22278	108	17	interactions	interaction	NOUN
fbem-22278	108	18	and	and	CCONJ
fbem-22278	108	19	lasting	last	VERB
fbem-22278	108	20	relationships	relationship	NOUN
fbem-22278	108	21	with	with	ADP
fbem-22278	108	22	their	their	PRON
fbem-22278	108	23	audience	audience	NOUN
fbem-22278	108	24	.	.	PUNCT
fbem-22278	109	1	looking	look	VERB
fbem-22278	109	2	ahead	ahead	ADV
fbem-22278	109	3	,	,	PUNCT
fbem-22278	109	4	the	the	DET
fbem-22278	109	5	future	future	NOUN
fbem-22278	109	6	of	of	ADP
fbem-22278	109	7	chinese	chinese	ADJ
fbem-22278	109	8	fashion	fashion	NOUN
fbem-22278	109	9	brands	brand	NOUN
fbem-22278	109	10	lies	lie	VERB
fbem-22278	109	11	in	in	ADP
fbem-22278	109	12	their	their	PRON
fbem-22278	109	13	ability	ability	NOUN
fbem-22278	109	14	to	to	PART
fbem-22278	109	15	uphold	uphold	VERB
fbem-22278	109	16	their	their	PRON
fbem-22278	109	17	cultural	cultural	ADJ
fbem-22278	109	18	heritage	heritage	NOUN
fbem-22278	109	19	while	while	SCONJ
fbem-22278	109	20	embracing	embrace	VERB
fbem-22278	109	21	innovation	innovation	NOUN
fbem-22278	109	22	and	and	CCONJ
fbem-22278	109	23	global	global	ADJ
fbem-22278	109	24	expansion	expansion	NOUN
fbem-22278	109	25	.	.	PUNCT
fbem-22278	110	1	by	by	ADP
fbem-22278	110	2	staying	stay	VERB
fbem-22278	110	3	true	true	ADJ
fbem-22278	110	4	to	to	ADP
fbem-22278	110	5	their	their	PRON
fbem-22278	110	6	brand	brand	NOUN
fbem-22278	110	7	purpose	purpose	NOUN
fbem-22278	110	8	and	and	CCONJ
fbem-22278	110	9	fostering	foster	VERB
fbem-22278	110	10	genuine	genuine	ADJ
fbem-22278	110	11	connections	connection	NOUN
fbem-22278	110	12	with	with	ADP
fbem-22278	110	13	consumers	consumer	NOUN
fbem-22278	110	14	,	,	PUNCT
fbem-22278	110	15	chinese	chinese	ADJ
fbem-22278	110	16	brands	brand	NOUN
fbem-22278	110	17	have	have	VERB
fbem-22278	110	18	the	the	DET
fbem-22278	110	19	potential	potential	NOUN
fbem-22278	110	20	to	to	PART
fbem-22278	110	21	not	not	PART
fbem-22278	110	22	only	only	ADV
fbem-22278	110	23	shape	shape	VERB
fbem-22278	110	24	the	the	DET
fbem-22278	110	25	fashion	fashion	NOUN
fbem-22278	110	26	industry	industry	NOUN
fbem-22278	110	27	but	but	CCONJ
fbem-22278	110	28	also	also	ADV
fbem-22278	110	29	foster	foster	VERB
fbem-22278	110	30	goodwill	goodwill	NOUN
fbem-22278	110	31	and	and	CCONJ
fbem-22278	110	32	cultural	cultural	ADJ
fbem-22278	110	33	understanding	understanding	NOUN
fbem-22278	110	34	on	on	ADP
fbem-22278	110	35	a	a	DET
fbem-22278	110	36	global	global	ADJ
fbem-22278	110	37	scale	scale	NOUN
fbem-22278	110	38	.	.	PUNCT
fbem-22278	111	1	as	as	SCONJ
fbem-22278	111	2	purposed	purpose	VERB
fbem-22278	111	3	brands	brand	NOUN
fbem-22278	111	4	continue	continue	VERB
fbem-22278	111	5	to	to	PART
fbem-22278	111	6	redefine	redefine	VERB
fbem-22278	111	7	mainstream	mainstream	ADJ
fbem-22278	111	8	branding	branding	NOUN
fbem-22278	111	9	practices	practice	NOUN
fbem-22278	111	10	,	,	PUNCT
fbem-22278	111	11	they	they	PRON
fbem-22278	111	12	pave	pave	VERB
fbem-22278	111	13	the	the	DET
fbem-22278	111	14	way	way	NOUN
fbem-22278	111	15	for	for	ADP
fbem-22278	111	16	a	a	DET
fbem-22278	111	17	more	more	ADV
fbem-22278	111	18	inclusive	inclusive	ADJ
fbem-22278	111	19	and	and	CCONJ
fbem-22278	111	20	culturally	culturally	ADV
fbem-22278	111	21	rich	rich	ADJ
fbem-22278	111	22	future	future	NOUN
fbem-22278	111	23	for	for	ADP
fbem-22278	111	24	the	the	DET
fbem-22278	111	25	fashion	fashion	NOUN
fbem-22278	111	26	industry	industry	NOUN
fbem-22278	111	27	.	.	PUNCT
fbem-22278	112	1	references	reference	NOUN
fbem-22278	112	2	[	[	X
fbem-22278	112	3	1	1	NUM
fbem-22278	112	4	]	]	X
fbem-22278	112	5	marques	marques	PROPN
fbem-22278	112	6	,	,	PUNCT
fbem-22278	112	7	j.	j.	PROPN
fbem-22278	112	8	,	,	PUNCT
fbem-22278	112	9	dhiman	dhiman	NOUN
fbem-22278	112	10	,	,	PUNCT
fbem-22278	112	11	s.	s.	PROPN
fbem-22278	112	12	,	,	PUNCT
fbem-22278	112	13	2020	2020	NUM
fbem-22278	112	14	.	.	PUNCT
fbem-22278	113	1	in	in	ADP
fbem-22278	113	2	social	social	ADJ
fbem-22278	113	3	entrepreneurship	entrepreneurship	NOUN
fbem-22278	113	4	and	and	CCONJ
fbem-22278	113	5	corporate	corporate	ADJ
fbem-22278	113	6	social	social	ADJ
fbem-22278	113	7	responsibility	responsibility	NOUN
fbem-22278	113	8	.	.	PUNCT
fbem-22278	114	1	p.401	p.401	NOUN
fbem-22278	114	2	-	-	PUNCT
fbem-22278	114	3	404	404	NUM
fbem-22278	114	4	.	.	PUNCT
fbem-22278	115	1	essay	essay	PROPN
fbem-22278	115	2	,	,	PUNCT
fbem-22278	115	3	springer	springer	NOUN
fbem-22278	115	4	.	.	PUNCT
fbem-22278	116	1	[	[	X
fbem-22278	116	2	2	2	NUM
fbem-22278	116	3	]	]	PUNCT
fbem-22278	116	4	bertoli	bertoli	NOUN
fbem-22278	116	5	,	,	PUNCT
fbem-22278	116	6	g.	g.	PROPN
fbem-22278	116	7	,	,	PUNCT
fbem-22278	116	8	busacca	busacca	PROPN
fbem-22278	116	9	,	,	PUNCT
fbem-22278	116	10	b.	b.	PROPN
fbem-22278	116	11	,	,	PUNCT
fbem-22278	116	12	macciani	macciani	PROPN
fbem-22278	116	13	a.	a.	PROPN
fbem-22278	116	14	,	,	PUNCT
fbem-22278	116	15	2018	2018	NUM
fbem-22278	116	16	.	.	PUNCT
fbem-22278	117	1	brand	brand	NOUN
fbem-22278	117	2	purpose	purpose	NOUN
fbem-22278	117	3	:	:	PUNCT
fbem-22278	117	4	the	the	DET
fbem-22278	117	5	sunlight	sunlight	NOUN
fbem-22278	117	6	project	project	NOUN
fbem-22278	117	7	in	in	ADP
fbem-22278	117	8	indonesia	indonesia	PROPN
fbem-22278	117	9	,	,	PUNCT
fbem-22278	117	10	micro	micro	PROPN
fbem-22278	117	11	&	&	CCONJ
fbem-22278	117	12	macro	macro	PROPN
fbem-22278	117	13	marketing	marketing	NOUN
fbem-22278	117	14	,	,	PUNCT
fbem-22278	117	15	società	società	PROPN
fbem-22278	117	16	editrice	editrice	PROPN
fbem-22278	117	17	il	il	PROPN
fbem-22278	117	18	mulino	mulino	PROPN
fbem-22278	117	19	,	,	PUNCT
fbem-22278	117	20	issue	issue	NOUN
fbem-22278	117	21	3	3	NUM
fbem-22278	117	22	,	,	PUNCT
fbem-22278	117	23	p.481	p.481	NUM
fbem-22278	117	24	-	-	SYM
fbem-22278	117	25	502	502	NUM
fbem-22278	117	26	.	.	PUNCT
fbem-22278	118	1	[	[	X
fbem-22278	118	2	3	3	NUM
fbem-22278	118	3	]	]	X
fbem-22278	118	4	chouinard	chouinard	NOUN
fbem-22278	118	5	,	,	PUNCT
fbem-22278	118	6	y.	y.	PROPN
fbem-22278	118	7	(	(	PUNCT
fbem-22278	118	8	n.d	n.d	PROPN
fbem-22278	118	9	.	.	PROPN
fbem-22278	118	10	)	)	PUNCT
fbem-22278	118	11	.	.	PUNCT
fbem-22278	119	1	reimagining	reimagine	VERB
fbem-22278	119	2	capitalism	capitalism	NOUN
fbem-22278	119	3	patagonia	patagonia	PROPN
fbem-22278	119	4	australia	australia	PROPN
fbem-22278	119	5	.	.	PUNCT
fbem-22278	119	6	patagonia	patagonia	PROPN
fbem-22278	119	7	.	.	PUNCT
fbem-22278	119	8	retrieved	retrieve	VERB
fbem-22278	119	9	october	october	PROPN
fbem-22278	119	10	31	31	NUM
fbem-22278	119	11	,	,	PUNCT
fbem-22278	119	12	2022	2022	NUM
fbem-22278	119	13	,	,	PUNCT
fbem-22278	119	14	from	from	ADP
fbem-22278	119	15	https://www.patagonia.com.au/pages/ownership	https://www.patagonia.com.au/pages/ownership	NOUN
fbem-22278	119	16	[	[	X
fbem-22278	119	17	4	4	NUM
fbem-22278	119	18	]	]	X
fbem-22278	119	19	sarsby	sarsby	ADJ
fbem-22278	119	20	,	,	PUNCT
fbem-22278	119	21	a.	a.	NOUN
fbem-22278	119	22	,	,	PUNCT
fbem-22278	119	23	2016	2016	NUM
fbem-22278	119	24	.	.	PUNCT
fbem-22278	120	1	swot	swot	PROPN
fbem-22278	120	2	analysis	analysis	NOUN
fbem-22278	120	3	.	.	PUNCT
fbem-22278	121	1	lulu.com	lulu.com	X
fbem-22278	121	2	.	.	PUNCT
fbem-22278	122	1	[	[	X
fbem-22278	122	2	5	5	NUM
fbem-22278	122	3	]	]	X
fbem-22278	122	4	sheng	sheng	PROPN
fbem-22278	122	5	,	,	PUNCT
fbem-22278	122	6	s.	s.	PROPN
fbem-22278	122	7	,	,	PUNCT
fbem-22278	122	8	zhou	zhou	PROPN
fbem-22278	122	9	,	,	PUNCT
fbem-22278	122	10	k.	k.	PROPN
fbem-22278	122	11	and	and	CCONJ
fbem-22278	122	12	li	li	PROPN
fbem-22278	122	13	,	,	PUNCT
fbem-22278	122	14	j.	j.	PROPN
fbem-22278	122	15	,	,	PUNCT
fbem-22278	122	16	2011	2011	NUM
fbem-22278	122	17	.	.	PUNCT
fbem-22278	123	1	the	the	DET
fbem-22278	123	2	effects	effect	NOUN
fbem-22278	123	3	of	of	ADP
fbem-22278	123	4	business	business	NOUN
fbem-22278	123	5	and	and	CCONJ
fbem-22278	123	6	political	political	ADJ
fbem-22278	123	7	ties	tie	NOUN
fbem-22278	123	8	on	on	ADP
fbem-22278	123	9	firm	firm	ADJ
fbem-22278	123	10	performance	performance	NOUN
fbem-22278	123	11	:	:	PUNCT
fbem-22278	123	12	evidence	evidence	NOUN
fbem-22278	123	13	from	from	ADP
fbem-22278	123	14	china	china	PROPN
fbem-22278	123	15	.	.	PUNCT
fbem-22278	124	1	journal	journal	PROPN
fbem-22278	124	2	of	of	ADP
fbem-22278	124	3	marketing	marketing	NOUN
fbem-22278	124	4	,	,	PUNCT
fbem-22278	124	5	75(1	75(1	NOUN
fbem-22278	124	6	)	)	PUNCT
fbem-22278	124	7	,	,	PUNCT
fbem-22278	124	8	pp.1	pp.1	NOUN
fbem-22278	124	9	-	-	PUNCT
fbem-22278	124	10	15	15	NUM
fbem-22278	124	11	.	.	PUNCT
fbem-22278	125	1	[	[	X
fbem-22278	125	2	6	6	NUM
fbem-22278	125	3	]	]	PUNCT
fbem-22278	125	4	chandy	chandy	X
fbem-22278	125	5	,	,	PUNCT
fbem-22278	125	6	r.	r.	PROPN
fbem-22278	125	7	k.	k.	PROPN
fbem-22278	125	8	,	,	PUNCT
fbem-22278	125	9	johar	johar	PROPN
fbem-22278	125	10	,	,	PUNCT
fbem-22278	125	11	g.	g.	PROPN
fbem-22278	125	12	v.	v.	PROPN
fbem-22278	125	13	,	,	PUNCT
fbem-22278	125	14	moorman	moorman	NOUN
fbem-22278	125	15	,	,	PUNCT
fbem-22278	125	16	c.	c.	PROPN
fbem-22278	125	17	,	,	PUNCT
fbem-22278	125	18	&	&	CCONJ
fbem-22278	125	19	roberts	roberts	PROPN
fbem-22278	125	20	,	,	PUNCT
fbem-22278	125	21	j.	j.	PROPN
fbem-22278	125	22	h.	h.	PROPN
fbem-22278	125	23	,	,	PUNCT
fbem-22278	125	24	2021	2021	NUM
fbem-22278	125	25	.	.	PUNCT
fbem-22278	126	1	better	well	ADJ
fbem-22278	126	2	marketing	marketing	NOUN
fbem-22278	126	3	for	for	ADP
fbem-22278	126	4	a	a	DET
fbem-22278	126	5	better	well	ADJ
fbem-22278	126	6	world	world	NOUN
fbem-22278	126	7	.	.	PUNCT
fbem-22278	127	1	journal	journal	NOUN
fbem-22278	127	2	of	of	ADP
fbem-22278	127	3	marketing	marketing	NOUN
fbem-22278	127	4	,	,	PUNCT
fbem-22278	127	5	85(3	85(3	PROPN
fbem-22278	127	6	)	)	PUNCT
fbem-22278	127	7	,	,	PUNCT
fbem-22278	127	8	1–9	1–9	PROPN
fbem-22278	127	9	.	.	PUNCT
fbem-22278	127	10	https://doi.org/10.1177/00222429211003690	https://doi.org/10.1177/00222429211003690	NOUN
fbem-22278	128	1	[	[	X
fbem-22278	128	2	7	7	NUM
fbem-22278	128	3	]	]	X
fbem-22278	128	4	shah	shah	NOUN
fbem-22278	128	5	,	,	PUNCT
fbem-22278	128	6	s.	s.	PROPN
fbem-22278	128	7	s.	s.	PROPN
fbem-22278	128	8	h.	h.	PROPN
fbem-22278	128	9	,	,	PUNCT
fbem-22278	128	10	aziz	aziz	PROPN
fbem-22278	128	11	,	,	PUNCT
fbem-22278	128	12	,	,	PUNCT
fbem-22278	128	13	j.	j.	PROPN
fbem-22278	128	14	,	,	PUNCT
fbem-22278	128	15	jaffari	jaffari	PROPN
fbem-22278	128	16	,	,	PUNCT
fbem-22278	128	17	a.	a.	NOUN
fbem-22278	128	18	raza	raza	PROPN
fbem-22278	128	19	,	,	PUNCT
fbem-22278	128	20	waris	waris	PROPN
fbem-22278	128	21	,	,	PUNCT
fbem-22278	128	22	s.	s.	PROPN
fbem-22278	128	23	,	,	PUNCT
fbem-22278	128	24	ejaz	ejaz	PROPN
fbem-22278	128	25	,	,	PUNCT
fbem-22278	128	26	w.	w.	PROPN
fbem-22278	128	27	,	,	PUNCT
fbem-22278	128	28	fatima	fatima	PROPN
fbem-22278	128	29	,	,	PUNCT
fbem-22278	128	30	m.	m.	NOUN
fbem-22278	128	31	,	,	PUNCT
fbem-22278	128	32	&	&	CCONJ
fbem-22278	128	33	sherazi	sherazi	PROPN
fbem-22278	128	34	,	,	PUNCT
fbem-22278	128	35	s.	s.	PROPN
fbem-22278	128	36	k.	k.	PROPN
fbem-22278	128	37	(	(	PUNCT
fbem-22278	128	38	n.d	n.d	PROPN
fbem-22278	128	39	.	.	PROPN
fbem-22278	128	40	)	)	PUNCT
fbem-22278	128	41	.	.	PUNCT
fbem-22278	129	1	2012	2012	NUM
fbem-22278	129	2	.	.	PUNCT
fbem-22278	130	1	the	the	DET
fbem-22278	130	2	impact	impact	NOUN
fbem-22278	130	3	of	of	ADP
fbem-22278	130	4	brands	brand	NOUN
fbem-22278	130	5	on	on	ADP
fbem-22278	130	6	consumer	consumer	NOUN
fbem-22278	130	7	purchase	purchase	NOUN
fbem-22278	130	8	intentions	intention	NOUN
fbem-22278	130	9	.	.	PUNCT
fbem-22278	131	1	asian	asian	ADJ
fbem-22278	131	2	journal	journal	PROPN
fbem-22278	131	3	of	of	ADP
fbem-22278	131	4	business	business	NOUN
fbem-22278	131	5	management	management	NOUN
fbem-22278	131	6	,	,	PUNCT
fbem-22278	131	7	4(2	4(2	NUM
fbem-22278	131	8	)	)	PUNCT
fbem-22278	131	9	,	,	PUNCT
fbem-22278	131	10	105–110	105–110	NUM
fbem-22278	131	11	.	.	PUNCT
fbem-22278	132	1	[	[	X
fbem-22278	132	2	8	8	NUM
fbem-22278	132	3	]	]	SYM
fbem-22278	132	4	pattinson	pattinson	PROPN
fbem-22278	132	5	,	,	PUNCT
fbem-22278	132	6	a.	a.	NOUN
fbem-22278	132	7	,	,	PUNCT
fbem-22278	132	8	2022	2022	NUM
fbem-22278	132	9	.	.	PUNCT
fbem-22278	133	1	brand	brand	NOUN
fbem-22278	133	2	purpose	purpose	PROPN
fbem-22278	133	3	re	re	VERB
fbem-22278	133	4	-	-	VERB
fbem-22278	133	5	shaping	shape	VERB
fbem-22278	133	6	contemporary	contemporary	ADJ
fbem-22278	133	7	branding	branding	NOUN
fbem-22278	133	8	practice	practice	NOUN
fbem-22278	133	9	.	.	PUNCT
fbem-22278	134	1	mdia5030	mdia5030	PROPN
fbem-22278	134	2	spring	spring	NOUN
fbem-22278	134	3	2022	2022	NUM
fbem-22278	134	4	lecture	lecture	NOUN
fbem-22278	134	5	4	4	NUM
fbem-22278	134	6	.	.	X
fbem-22278	134	7	https://www.patagonia.com.au/pages/ownership	https://www.patagonia.com.au/pages/ownership	NOUN