id	sid	tid	token	lemma	pos
fbem-22281	1	1	frontiers	frontier	NOUN
fbem-22281	1	2	in	in	ADP
fbem-22281	1	3	business	business	NOUN
fbem-22281	1	4	,	,	PUNCT
fbem-22281	1	5	economics	economic	NOUN
fbem-22281	1	6	and	and	CCONJ
fbem-22281	1	7	management	management	NOUN
fbem-22281	1	8	issn	issn	PROPN
fbem-22281	1	9	:	:	PUNCT
fbem-22281	1	10	2766	2766	NUM
fbem-22281	1	11	-	-	PUNCT
fbem-22281	1	12	824x	824x	NUM
fbem-22281	1	13	|	|	ADJ
fbem-22281	1	14	vol	vol	NOUN
fbem-22281	1	15	.	.	PROPN
fbem-22281	1	16	15	15	NUM
fbem-22281	1	17	,	,	PUNCT
fbem-22281	1	18	no	no	INTJ
fbem-22281	1	19	.	.	NOUN
fbem-22281	1	20	2	2	NUM
fbem-22281	1	21	,	,	PUNCT
fbem-22281	1	22	2024	2024	NUM
fbem-22281	1	23	211	211	NUM
fbem-22281	1	24	influence	influence	NOUN
fbem-22281	1	25	of	of	ADP
fbem-22281	1	26	social	social	ADJ
fbem-22281	1	27	media	medium	NOUN
fbem-22281	1	28	short	short	ADJ
fbem-22281	1	29	video	video	NOUN
fbem-22281	1	30	marketing	marketing	NOUN
fbem-22281	1	31	on	on	ADP
fbem-22281	1	32	consumer	consumer	NOUN
fbem-22281	1	33	brand	brand	NOUN
fbem-22281	1	34	attitude	attitude	NOUN
fbem-22281	1	35	fengjuan	fengjuan	PROPN
fbem-22281	1	36	zhang	zhang	PROPN
fbem-22281	1	37	*	*	PUNCT
fbem-22281	1	38	,	,	PUNCT
fbem-22281	1	39	bendalyn	bendalyn	PROPN
fbem-22281	1	40	m.	m.	NOUN
fbem-22281	1	41	landicho	landicho	PROPN
fbem-22281	1	42	college	college	PROPN
fbem-22281	1	43	of	of	ADP
fbem-22281	1	44	accountancy	accountancy	NOUN
fbem-22281	1	45	,	,	PUNCT
fbem-22281	1	46	business	business	NOUN
fbem-22281	1	47	economics	economic	NOUN
fbem-22281	1	48	&	&	CCONJ
fbem-22281	1	49	international	international	PROPN
fbem-22281	1	50	hospitality	hospitality	PROPN
fbem-22281	1	51	management	management	NOUN
fbem-22281	1	52	(	(	PUNCT
fbem-22281	1	53	cabeihm	cabeihm	ADJ
fbem-22281	1	54	)	)	PUNCT
fbem-22281	1	55	,	,	PUNCT
fbem-22281	1	56	batangas	batangas	PROPN
fbem-22281	1	57	state	state	PROPN
fbem-22281	1	58	university	university	PROPN
fbem-22281	1	59	,	,	PUNCT
fbem-22281	1	60	rizal	rizal	NOUN
fbem-22281	1	61	avenue	avenue	PROPN
fbem-22281	1	62	extension	extension	NOUN
fbem-22281	1	63	,	,	PUNCT
fbem-22281	1	64	batangas	batangas	PROPN
fbem-22281	1	65	city	city	PROPN
fbem-22281	1	66	,	,	PUNCT
fbem-22281	1	67	philippine	philippine	NOUN
fbem-22281	1	68	*	*	PUNCT
fbem-22281	1	69	corresponding	correspond	VERB
fbem-22281	1	70	author	author	NOUN
fbem-22281	1	71	:	:	PUNCT
fbem-22281	1	72	fengjuan	fengjuan	PROPN
fbem-22281	1	73	zhang	zhang	PROPN
fbem-22281	1	74	(	(	PUNCT
fbem-22281	1	75	email	email	NOUN
fbem-22281	1	76	:	:	PUNCT
fbem-22281	1	77	linda_fj@163.com	linda_fj@163.com	PROPN
fbem-22281	1	78	)	)	PUNCT
fbem-22281	1	79	abstract	abstract	NOUN
fbem-22281	1	80	:	:	PUNCT
fbem-22281	1	81	more	more	ADJ
fbem-22281	1	82	and	and	CCONJ
fbem-22281	1	83	more	more	ADJ
fbem-22281	1	84	people	people	NOUN
fbem-22281	1	85	favor	favor	VERB
fbem-22281	1	86	short	short	ADJ
fbem-22281	1	87	videos	video	NOUN
fbem-22281	1	88	due	due	ADP
fbem-22281	1	89	to	to	ADP
fbem-22281	1	90	their	their	PRON
fbem-22281	1	91	short	short	ADJ
fbem-22281	1	92	duration	duration	NOUN
fbem-22281	1	93	,	,	PUNCT
fbem-22281	1	94	high	high	ADJ
fbem-22281	1	95	entertainment	entertainment	NOUN
fbem-22281	1	96	value	value	NOUN
fbem-22281	1	97	,	,	PUNCT
fbem-22281	1	98	ease	ease	NOUN
fbem-22281	1	99	of	of	ADP
fbem-22281	1	100	production	production	NOUN
fbem-22281	1	101	and	and	CCONJ
fbem-22281	1	102	sharing	sharing	NOUN
fbem-22281	1	103	,	,	PUNCT
fbem-22281	1	104	increased	increase	VERB
fbem-22281	1	105	network	network	NOUN
fbem-22281	1	106	speed	speed	NOUN
fbem-22281	1	107	,	,	PUNCT
fbem-22281	1	108	and	and	CCONJ
fbem-22281	1	109	coverage	coverage	NOUN
fbem-22281	1	110	of	of	ADP
fbem-22281	1	111	mobile	mobile	ADJ
fbem-22281	1	112	terminals	terminal	NOUN
fbem-22281	1	113	.	.	PUNCT
fbem-22281	2	1	short	short	ADJ
fbem-22281	2	2	video	video	NOUN
fbem-22281	2	3	marketing	marketing	NOUN
fbem-22281	2	4	has	have	AUX
fbem-22281	2	5	become	become	VERB
fbem-22281	2	6	the	the	DET
fbem-22281	2	7	primary	primary	ADJ
fbem-22281	2	8	marketing	marketing	NOUN
fbem-22281	2	9	tool	tool	NOUN
fbem-22281	2	10	for	for	ADP
fbem-22281	2	11	businesses	business	NOUN
fbem-22281	2	12	owning	own	VERB
fbem-22281	2	13	to	to	ADP
fbem-22281	2	14	their	their	PRON
fbem-22281	2	15	strong	strong	ADJ
fbem-22281	2	16	interaction	interaction	NOUN
fbem-22281	2	17	,	,	PUNCT
fbem-22281	2	18	high	high	ADJ
fbem-22281	2	19	promotion	promotion	NOUN
fbem-22281	2	20	efficiency	efficiency	NOUN
fbem-22281	2	21	,	,	PUNCT
fbem-22281	2	22	low	low	ADJ
fbem-22281	2	23	cost	cost	NOUN
fbem-22281	2	24	of	of	ADP
fbem-22281	2	25	marketing	marketing	NOUN
fbem-22281	2	26	,	,	PUNCT
fbem-22281	2	27	and	and	CCONJ
fbem-22281	2	28	positive	positive	ADJ
fbem-22281	2	29	user	user	NOUN
fbem-22281	2	30	experience	experience	NOUN
fbem-22281	2	31	.	.	PUNCT
fbem-22281	3	1	in	in	ADP
fbem-22281	3	2	this	this	DET
fbem-22281	3	3	context	context	NOUN
fbem-22281	3	4	,	,	PUNCT
fbem-22281	3	5	optimizing	optimize	VERB
fbem-22281	3	6	the	the	DET
fbem-22281	3	7	effectiveness	effectiveness	NOUN
fbem-22281	3	8	of	of	ADP
fbem-22281	3	9	short	short	ADJ
fbem-22281	3	10	videos	video	NOUN
fbem-22281	3	11	for	for	ADP
fbem-22281	3	12	marketing	marketing	NOUN
fbem-22281	3	13	has	have	AUX
fbem-22281	3	14	gained	gain	VERB
fbem-22281	3	15	a	a	DET
fbem-22281	3	16	lot	lot	NOUN
fbem-22281	3	17	of	of	ADP
fbem-22281	3	18	attention	attention	NOUN
fbem-22281	3	19	.	.	PUNCT
fbem-22281	4	1	specifically	specifically	ADV
fbem-22281	4	2	,	,	PUNCT
fbem-22281	4	3	this	this	DET
fbem-22281	4	4	study	study	NOUN
fbem-22281	4	5	examined	examine	VERB
fbem-22281	4	6	the	the	DET
fbem-22281	4	7	influence	influence	NOUN
fbem-22281	4	8	of	of	ADP
fbem-22281	4	9	social	social	ADJ
fbem-22281	4	10	media	medium	NOUN
fbem-22281	4	11	short	short	ADJ
fbem-22281	4	12	video	video	NOUN
fbem-22281	4	13	marketing	marketing	NOUN
fbem-22281	4	14	on	on	ADP
fbem-22281	4	15	consumer	consumer	NOUN
fbem-22281	4	16	brand	brand	NOUN
fbem-22281	4	17	attitude	attitude	NOUN
fbem-22281	4	18	.	.	PUNCT
fbem-22281	5	1	this	this	DET
fbem-22281	5	2	study	study	NOUN
fbem-22281	5	3	employed	employ	VERB
fbem-22281	5	4	three	three	NUM
fbem-22281	5	5	independent	independent	ADJ
fbem-22281	5	6	variables	variable	NOUN
fbem-22281	5	7	,	,	PUNCT
fbem-22281	5	8	one	one	NUM
fbem-22281	5	9	intermediate	intermediate	ADJ
fbem-22281	5	10	variable	variable	NOUN
fbem-22281	5	11	,	,	PUNCT
fbem-22281	5	12	and	and	CCONJ
fbem-22281	5	13	one	one	NUM
fbem-22281	5	14	dependent	dependent	ADJ
fbem-22281	5	15	variable	variable	NOUN
fbem-22281	5	16	,	,	PUNCT
fbem-22281	5	17	totaling	total	VERB
fbem-22281	5	18	five	five	NUM
fbem-22281	5	19	variables	variable	NOUN
fbem-22281	5	20	.	.	PUNCT
fbem-22281	6	1	the	the	DET
fbem-22281	6	2	three	three	NUM
fbem-22281	6	3	aspects	aspect	NOUN
fbem-22281	6	4	of	of	ADP
fbem-22281	6	5	short	short	ADJ
fbem-22281	6	6	video	video	NOUN
fbem-22281	6	7	marketing	marketing	NOUN
fbem-22281	6	8	—	—	PUNCT
fbem-22281	6	9	interesting	interesting	ADJ
fbem-22281	6	10	content	content	NOUN
fbem-22281	6	11	,	,	PUNCT
fbem-22281	6	12	scenario	scenario	NOUN
fbem-22281	6	13	-	-	PUNCT
fbem-22281	6	14	based	base	VERB
fbem-22281	6	15	experiences	experience	NOUN
fbem-22281	6	16	,	,	PUNCT
fbem-22281	6	17	and	and	CCONJ
fbem-22281	6	18	user	user	NOUN
fbem-22281	6	19	participation	participation	NOUN
fbem-22281	6	20	were	be	AUX
fbem-22281	6	21	also	also	ADV
fbem-22281	6	22	assessed	assess	VERB
fbem-22281	6	23	.	.	PUNCT
fbem-22281	7	1	the	the	DET
fbem-22281	7	2	dependent	dependent	ADJ
fbem-22281	7	3	variable	variable	NOUN
fbem-22281	7	4	is	be	AUX
fbem-22281	7	5	brand	brand	NOUN
fbem-22281	7	6	attitude	attitude	NOUN
fbem-22281	7	7	,	,	PUNCT
fbem-22281	7	8	while	while	SCONJ
fbem-22281	7	9	the	the	DET
fbem-22281	7	10	mediator	mediator	NOUN
fbem-22281	7	11	is	be	AUX
fbem-22281	7	12	brand	brand	NOUN
fbem-22281	7	13	perception	perception	NOUN
fbem-22281	7	14	.	.	PUNCT
fbem-22281	8	1	385	385	NUM
fbem-22281	8	2	people	people	NOUN
fbem-22281	8	3	who	who	PRON
fbem-22281	8	4	used	use	VERB
fbem-22281	8	5	short	short	ADJ
fbem-22281	8	6	videos	video	NOUN
fbem-22281	8	7	from	from	ADP
fbem-22281	8	8	beijing	beijing	PROPN
fbem-22281	8	9	participated	participate	VERB
fbem-22281	8	10	in	in	ADP
fbem-22281	8	11	this	this	DET
fbem-22281	8	12	study	study	NOUN
fbem-22281	8	13	.	.	PUNCT
fbem-22281	9	1	after	after	ADP
fbem-22281	9	2	analyzing	analyze	VERB
fbem-22281	9	3	with	with	ADP
fbem-22281	9	4	spss	spss	PROPN
fbem-22281	9	5	,	,	PUNCT
fbem-22281	9	6	the	the	DET
fbem-22281	9	7	study	study	NOUN
fbem-22281	9	8	revealed	reveal	VERB
fbem-22281	9	9	that	that	SCONJ
fbem-22281	9	10	interesting	interesting	ADJ
fbem-22281	9	11	content	content	NOUN
fbem-22281	9	12	,	,	PUNCT
fbem-22281	9	13	scene	scene	NOUN
fbem-22281	9	14	-	-	PUNCT
fbem-22281	9	15	based	base	VERB
fbem-22281	9	16	experiences	experience	NOUN
fbem-22281	9	17	,	,	PUNCT
fbem-22281	9	18	user	user	NOUN
fbem-22281	9	19	participation	participation	NOUN
fbem-22281	9	20	,	,	PUNCT
fbem-22281	9	21	and	and	CCONJ
fbem-22281	9	22	interaction	interaction	NOUN
fbem-22281	9	23	positively	positively	ADV
fbem-22281	9	24	affect	affect	VERB
fbem-22281	9	25	brand	brand	NOUN
fbem-22281	9	26	attitude	attitude	NOUN
fbem-22281	9	27	.	.	PUNCT
fbem-22281	10	1	likewise	likewise	ADV
fbem-22281	10	2	,	,	PUNCT
fbem-22281	10	3	brand	brand	NOUN
fbem-22281	10	4	perception	perception	NOUN
fbem-22281	10	5	acts	act	VERB
fbem-22281	10	6	as	as	ADP
fbem-22281	10	7	an	an	DET
fbem-22281	10	8	intermediary	intermediary	NOUN
fbem-22281	10	9	between	between	ADP
fbem-22281	10	10	short	short	ADJ
fbem-22281	10	11	video	video	NOUN
fbem-22281	10	12	marketing	marketing	NOUN
fbem-22281	10	13	and	and	CCONJ
fbem-22281	10	14	brand	brand	NOUN
fbem-22281	10	15	attitude	attitude	NOUN
fbem-22281	10	16	.	.	PUNCT
fbem-22281	11	1	keywords	keyword	NOUN
fbem-22281	11	2	:	:	PUNCT
fbem-22281	11	3	short	short	ADJ
fbem-22281	11	4	video	video	NOUN
fbem-22281	11	5	marketing	marketing	NOUN
fbem-22281	11	6	,	,	PUNCT
fbem-22281	11	7	interesting	interesting	ADJ
fbem-22281	11	8	content	content	NOUN
fbem-22281	11	9	,	,	PUNCT
fbem-22281	11	10	scenario	scenario	NOUN
fbem-22281	11	11	-	-	PUNCT
fbem-22281	11	12	based	base	VERB
fbem-22281	11	13	experience	experience	NOUN
fbem-22281	11	14	,	,	PUNCT
fbem-22281	11	15	user	user	NOUN
fbem-22281	11	16	participation	participation	NOUN
fbem-22281	11	17	interaction	interaction	NOUN
fbem-22281	11	18	,	,	PUNCT
fbem-22281	11	19	brand	brand	NOUN
fbem-22281	11	20	attitude	attitude	NOUN
fbem-22281	11	21	,	,	PUNCT
fbem-22281	11	22	brand	brand	NOUN
fbem-22281	11	23	perception	perception	NOUN
fbem-22281	11	24	.	.	PUNCT
fbem-22281	12	1	1	1	X
fbem-22281	12	2	.	.	X
fbem-22281	12	3	introduction	introduction	NOUN
fbem-22281	12	4	with	with	ADP
fbem-22281	12	5	the	the	DET
fbem-22281	12	6	expansion	expansion	NOUN
fbem-22281	12	7	of	of	ADP
fbem-22281	12	8	mobile	mobile	ADJ
fbem-22281	12	9	terminal	terminal	ADJ
fbem-22281	12	10	coverage	coverage	NOUN
fbem-22281	12	11	and	and	CCONJ
fbem-22281	12	12	the	the	DET
fbem-22281	12	13	improvement	improvement	NOUN
fbem-22281	12	14	of	of	ADP
fbem-22281	12	15	network	network	NOUN
fbem-22281	12	16	speed	speed	NOUN
fbem-22281	12	17	,	,	PUNCT
fbem-22281	12	18	short	short	ADJ
fbem-22281	12	19	video	video	NOUN
fbem-22281	12	20	is	be	AUX
fbem-22281	12	21	favored	favor	VERB
fbem-22281	12	22	by	by	ADP
fbem-22281	12	23	many	many	ADJ
fbem-22281	12	24	people	people	NOUN
fbem-22281	12	25	.	.	PUNCT
fbem-22281	13	1	according	accord	VERB
fbem-22281	13	2	to	to	ADP
fbem-22281	13	3	data	datum	NOUN
fbem-22281	13	4	from	from	ADP
fbem-22281	13	5	the	the	DET
fbem-22281	13	6	statistical	statistical	ADJ
fbem-22281	13	7	report	report	NOUN
fbem-22281	13	8	on	on	ADP
fbem-22281	13	9	the	the	DET
fbem-22281	13	10	development	development	NOUN
fbem-22281	13	11	of	of	ADP
fbem-22281	13	12	internet	internet	NOUN
fbem-22281	13	13	in	in	ADP
fbem-22281	13	14	china	china	PROPN
fbem-22281	13	15	[	[	X
fbem-22281	13	16	1	1	NUM
fbem-22281	13	17	]	]	PUNCT
fbem-22281	13	18	,	,	PUNCT
fbem-22281	13	19	the	the	DET
fbem-22281	13	20	number	number	NOUN
fbem-22281	13	21	of	of	ADP
fbem-22281	13	22	short	short	ADJ
fbem-22281	13	23	video	video	NOUN
fbem-22281	13	24	users	user	NOUN
fbem-22281	13	25	in	in	ADP
fbem-22281	13	26	china	china	PROPN
fbem-22281	13	27	has	have	AUX
fbem-22281	13	28	exceeded	exceed	VERB
fbem-22281	13	29	1	1	NUM
fbem-22281	13	30	billion	billion	NUM
fbem-22281	13	31	in	in	ADP
fbem-22281	13	32	2022	2022	NUM
fbem-22281	13	33	.	.	PUNCT
fbem-22281	14	1	the	the	DET
fbem-22281	14	2	short	short	ADJ
fbem-22281	14	3	video	video	NOUN
fbem-22281	14	4	content	content	NOUN
fbem-22281	14	5	is	be	AUX
fbem-22281	14	6	usually	usually	ADV
fbem-22281	14	7	rich	rich	ADJ
fbem-22281	14	8	and	and	CCONJ
fbem-22281	14	9	refined	refine	VERB
fbem-22281	14	10	,	,	PUNCT
fbem-22281	14	11	so	so	CCONJ
fbem-22281	14	12	it	it	PRON
fbem-22281	14	13	adapts	adapt	VERB
fbem-22281	14	14	to	to	ADP
fbem-22281	14	15	fast	fast	ADV
fbem-22281	14	16	-	-	PUNCT
fbem-22281	14	17	paced	pace	VERB
fbem-22281	14	18	life	life	NOUN
fbem-22281	14	19	.	.	PUNCT
fbem-22281	15	1	also	also	ADV
fbem-22281	15	2	,	,	PUNCT
fbem-22281	15	3	the	the	DET
fbem-22281	15	4	mode	mode	NOUN
fbem-22281	15	5	of	of	ADP
fbem-22281	15	6	the	the	DET
fbem-22281	15	7	vertical	vertical	ADJ
fbem-22281	15	8	screen	screen	NOUN
fbem-22281	15	9	is	be	AUX
fbem-22281	15	10	in	in	ADP
fbem-22281	15	11	line	line	NOUN
fbem-22281	15	12	with	with	ADP
fbem-22281	15	13	the	the	DET
fbem-22281	15	14	habits	habit	NOUN
fbem-22281	15	15	of	of	ADP
fbem-22281	15	16	mobile	mobile	ADJ
fbem-22281	15	17	users	user	NOUN
fbem-22281	15	18	and	and	CCONJ
fbem-22281	15	19	the	the	DET
fbem-22281	15	20	application	application	NOUN
fbem-22281	15	21	of	of	ADP
fbem-22281	15	22	artificial	artificial	ADJ
fbem-22281	15	23	intelligence	intelligence	NOUN
fbem-22281	15	24	technology	technology	NOUN
fbem-22281	15	25	such	such	ADJ
fbem-22281	15	26	as	as	ADP
fbem-22281	15	27	face	face	NOUN
fbem-22281	15	28	recognition	recognition	NOUN
fbem-22281	15	29	makes	make	VERB
fbem-22281	15	30	the	the	DET
fbem-22281	15	31	short	short	ADJ
fbem-22281	15	32	video	video	NOUN
fbem-22281	15	33	more	more	ADV
fbem-22281	15	34	entertaining	entertaining	ADJ
fbem-22281	15	35	and	and	CCONJ
fbem-22281	15	36	interactive	interactive	ADJ
fbem-22281	15	37	.	.	PUNCT
fbem-22281	16	1	compared	compare	VERB
fbem-22281	16	2	with	with	ADP
fbem-22281	16	3	plain	plain	ADJ
fbem-22281	16	4	text	text	NOUN
fbem-22281	16	5	,	,	PUNCT
fbem-22281	16	6	internet	internet	NOUN
fbem-22281	16	7	users	user	NOUN
fbem-22281	16	8	prefer	prefer	VERB
fbem-22281	16	9	video	video	NOUN
fbem-22281	16	10	formats	format	NOUN
fbem-22281	16	11	with	with	ADP
fbem-22281	16	12	rich	rich	ADJ
fbem-22281	16	13	content	content	NOUN
fbem-22281	16	14	,	,	PUNCT
fbem-22281	16	15	vivid	vivid	ADJ
fbem-22281	16	16	images	image	NOUN
fbem-22281	16	17	,	,	PUNCT
fbem-22281	16	18	short	short	ADJ
fbem-22281	16	19	time	time	NOUN
fbem-22281	16	20	,	,	PUNCT
fbem-22281	16	21	and	and	CCONJ
fbem-22281	16	22	large	large	ADJ
fbem-22281	16	23	amounts	amount	NOUN
fbem-22281	16	24	of	of	ADP
fbem-22281	16	25	information	information	NOUN
fbem-22281	16	26	.	.	PUNCT
fbem-22281	17	1	the	the	DET
fbem-22281	17	2	huge	huge	ADJ
fbem-22281	17	3	user	user	NOUN
fbem-22281	17	4	base	base	NOUN
fbem-22281	17	5	and	and	CCONJ
fbem-22281	17	6	popular	popular	ADJ
fbem-22281	17	7	format	format	NOUN
fbem-22281	17	8	have	have	AUX
fbem-22281	17	9	led	lead	VERB
fbem-22281	17	10	many	many	ADJ
fbem-22281	17	11	enterprises	enterprise	NOUN
fbem-22281	17	12	and	and	CCONJ
fbem-22281	17	13	brands	brand	NOUN
fbem-22281	17	14	to	to	PART
fbem-22281	17	15	use	use	VERB
fbem-22281	17	16	short	short	ADJ
fbem-22281	17	17	videos	video	NOUN
fbem-22281	17	18	to	to	PART
fbem-22281	17	19	promote	promote	VERB
fbem-22281	17	20	their	their	PRON
fbem-22281	17	21	brands	brand	NOUN
fbem-22281	17	22	,	,	PUNCT
fbem-22281	17	23	products	product	NOUN
fbem-22281	17	24	,	,	PUNCT
fbem-22281	17	25	services	service	NOUN
fbem-22281	17	26	,	,	PUNCT
fbem-22281	17	27	and	and	CCONJ
fbem-22281	17	28	corporate	corporate	ADJ
fbem-22281	17	29	culture	culture	NOUN
fbem-22281	17	30	.	.	PUNCT
fbem-22281	18	1	however	however	ADV
fbem-22281	18	2	,	,	PUNCT
fbem-22281	18	3	short	short	ADJ
fbem-22281	18	4	video	video	NOUN
fbem-22281	18	5	users	user	NOUN
fbem-22281	18	6	accounted	account	VERB
fbem-22281	18	7	for	for	ADP
fbem-22281	18	8	94.8	94.8	NUM
fbem-22281	18	9	%	%	NOUN
fbem-22281	18	10	of	of	ADP
fbem-22281	18	11	all	all	DET
fbem-22281	18	12	internet	internet	NOUN
fbem-22281	18	13	users	user	NOUN
fbem-22281	18	14	in	in	ADP
fbem-22281	18	15	2022	2022	NUM
fbem-22281	18	16	(	(	PUNCT
fbem-22281	18	17	as	as	ADP
fbem-22281	18	18	of	of	ADP
fbem-22281	18	19	december	december	PROPN
fbem-22281	18	20	2022	2022	NUM
fbem-22281	18	21	,	,	PUNCT
fbem-22281	18	22	the	the	DET
fbem-22281	18	23	number	number	NOUN
fbem-22281	18	24	of	of	ADP
fbem-22281	18	25	internet	internet	NOUN
fbem-22281	18	26	users	user	NOUN
fbem-22281	18	27	in	in	ADP
fbem-22281	18	28	china	china	PROPN
fbem-22281	18	29	reached	reach	VERB
fbem-22281	18	30	1.067	1.067	NUM
fbem-22281	18	31	billion	billion	NUM
fbem-22281	18	32	)	)	PUNCT
fbem-22281	18	33	.	.	PUNCT
fbem-22281	19	1	the	the	DET
fbem-22281	19	2	short	short	ADJ
fbem-22281	19	3	video	video	NOUN
fbem-22281	19	4	traffic	traffic	NOUN
fbem-22281	19	5	dividend	dividend	NOUN
fbem-22281	19	6	has	have	AUX
fbem-22281	19	7	peaked	peak	VERB
fbem-22281	19	8	,	,	PUNCT
fbem-22281	19	9	and	and	CCONJ
fbem-22281	19	10	stock	stock	NOUN
fbem-22281	19	11	competition	competition	NOUN
fbem-22281	19	12	is	be	AUX
fbem-22281	19	13	now	now	ADV
fbem-22281	19	14	prevalent	prevalent	ADJ
fbem-22281	19	15	in	in	ADP
fbem-22281	19	16	the	the	DET
fbem-22281	19	17	industry	industry	NOUN
fbem-22281	19	18	.	.	PUNCT
fbem-22281	20	1	enterprises	enterprise	NOUN
fbem-22281	20	2	and	and	CCONJ
fbem-22281	20	3	brands	brand	NOUN
fbem-22281	20	4	must	must	AUX
fbem-22281	20	5	improve	improve	VERB
fbem-22281	20	6	the	the	DET
fbem-22281	20	7	effectiveness	effectiveness	NOUN
fbem-22281	20	8	of	of	ADP
fbem-22281	20	9	short	short	ADJ
fbem-22281	20	10	video	video	NOUN
fbem-22281	20	11	marketing	marketing	NOUN
fbem-22281	20	12	to	to	PART
fbem-22281	20	13	have	have	VERB
fbem-22281	20	14	the	the	DET
fbem-22281	20	15	opportunity	opportunity	NOUN
fbem-22281	20	16	to	to	PART
fbem-22281	20	17	stand	stand	VERB
fbem-22281	20	18	out	out	ADP
fbem-22281	20	19	.	.	PUNCT
fbem-22281	21	1	compared	compare	VERB
fbem-22281	21	2	with	with	ADP
fbem-22281	21	3	traditional	traditional	ADJ
fbem-22281	21	4	media	medium	NOUN
fbem-22281	21	5	marketing	marketing	NOUN
fbem-22281	21	6	,	,	PUNCT
fbem-22281	21	7	short	short	ADJ
fbem-22281	21	8	video	video	NOUN
fbem-22281	21	9	marketing	marketing	NOUN
fbem-22281	21	10	has	have	VERB
fbem-22281	21	11	the	the	DET
fbem-22281	21	12	characteristics	characteristic	NOUN
fbem-22281	21	13	of	of	ADP
fbem-22281	21	14	low	low	ADJ
fbem-22281	21	15	marketing	marketing	NOUN
fbem-22281	21	16	cost	cost	NOUN
fbem-22281	21	17	,	,	PUNCT
fbem-22281	21	18	high	high	ADJ
fbem-22281	21	19	promotion	promotion	NOUN
fbem-22281	21	20	efficiency	efficiency	NOUN
fbem-22281	21	21	,	,	PUNCT
fbem-22281	21	22	strong	strong	ADJ
fbem-22281	21	23	interaction	interaction	NOUN
fbem-22281	21	24	and	and	CCONJ
fbem-22281	21	25	good	good	ADJ
fbem-22281	21	26	experience	experience	NOUN
fbem-22281	21	27	.	.	PUNCT
fbem-22281	22	1	enterprises	enterprise	NOUN
fbem-22281	22	2	can	can	AUX
fbem-22281	22	3	quickly	quickly	ADV
fbem-22281	22	4	make	make	VERB
fbem-22281	22	5	short	short	ADJ
fbem-22281	22	6	videos	video	NOUN
fbem-22281	22	7	with	with	ADP
fbem-22281	22	8	information	information	NOUN
fbem-22281	22	9	about	about	ADP
fbem-22281	22	10	the	the	DET
fbem-22281	22	11	brand	brand	NOUN
fbem-22281	22	12	,	,	PUNCT
fbem-22281	22	13	product	product	NOUN
fbem-22281	22	14	,	,	PUNCT
fbem-22281	22	15	service	service	NOUN
fbem-22281	22	16	,	,	PUNCT
fbem-22281	22	17	concept	concept	NOUN
fbem-22281	22	18	and	and	CCONJ
fbem-22281	22	19	other	other	ADJ
fbem-22281	22	20	content	content	NOUN
fbem-22281	22	21	.	.	PUNCT
fbem-22281	23	1	by	by	ADP
fbem-22281	23	2	watching	watch	VERB
fbem-22281	23	3	these	these	DET
fbem-22281	23	4	short	short	ADJ
fbem-22281	23	5	videos	video	NOUN
fbem-22281	23	6	,	,	PUNCT
fbem-22281	23	7	consumers	consumer	NOUN
fbem-22281	23	8	can	can	AUX
fbem-22281	23	9	obtain	obtain	VERB
fbem-22281	23	10	information	information	NOUN
fbem-22281	23	11	and	and	CCONJ
fbem-22281	23	12	attribute	attribute	NOUN
fbem-22281	23	13	information	information	NOUN
fbem-22281	23	14	about	about	ADP
fbem-22281	23	15	brands	brand	NOUN
fbem-22281	23	16	and	and	CCONJ
fbem-22281	23	17	products	product	NOUN
fbem-22281	23	18	,	,	PUNCT
fbem-22281	23	19	and	and	CCONJ
fbem-22281	23	20	deepen	deepen	VERB
fbem-22281	23	21	consumers	consumer	NOUN
fbem-22281	23	22	understanding	understanding	NOUN
fbem-22281	23	23	of	of	ADP
fbem-22281	23	24	brands	brand	NOUN
fbem-22281	23	25	and	and	CCONJ
fbem-22281	23	26	products	product	NOUN
fbem-22281	23	27	.	.	PUNCT
fbem-22281	24	1	this	this	PRON
fbem-22281	24	2	therefore	therefore	ADV
fbem-22281	24	3	improves	improve	VERB
fbem-22281	24	4	brand	brand	NOUN
fbem-22281	24	5	recognition	recognition	NOUN
fbem-22281	24	6	and	and	CCONJ
fbem-22281	24	7	awareness	awareness	NOUN
fbem-22281	24	8	.	.	PUNCT
fbem-22281	25	1	if	if	SCONJ
fbem-22281	25	2	the	the	DET
fbem-22281	25	3	information	information	NOUN
fbem-22281	25	4	brands	brand	NOUN
fbem-22281	25	5	and	and	CCONJ
fbem-22281	25	6	products	product	NOUN
fbem-22281	25	7	transform	transform	VERB
fbem-22281	25	8	through	through	ADP
fbem-22281	25	9	short	short	ADJ
fbem-22281	25	10	videos	video	NOUN
fbem-22281	25	11	can	can	AUX
fbem-22281	25	12	meet	meet	VERB
fbem-22281	25	13	the	the	DET
fbem-22281	25	14	consumers	consumer	NOUN
fbem-22281	25	15	’	’	PART
fbem-22281	25	16	requirements	requirement	NOUN
fbem-22281	25	17	,	,	PUNCT
fbem-22281	25	18	it	it	PRON
fbem-22281	25	19	will	will	AUX
fbem-22281	25	20	generate	generate	VERB
fbem-22281	25	21	positive	positive	ADJ
fbem-22281	25	22	attitudes	attitude	NOUN
fbem-22281	25	23	among	among	ADP
fbem-22281	25	24	consumers	consumer	NOUN
fbem-22281	25	25	.	.	PUNCT
fbem-22281	26	1	by	by	ADP
fbem-22281	26	2	interacting	interact	VERB
fbem-22281	26	3	with	with	ADP
fbem-22281	26	4	consumers	consumer	NOUN
fbem-22281	26	5	on	on	ADP
fbem-22281	26	6	the	the	DET
fbem-22281	26	7	short	short	ADJ
fbem-22281	26	8	video	video	NOUN
fbem-22281	26	9	platform	platform	NOUN
fbem-22281	26	10	,	,	PUNCT
fbem-22281	26	11	brands	brand	NOUN
fbem-22281	26	12	can	can	AUX
fbem-22281	26	13	shorten	shorten	VERB
fbem-22281	26	14	the	the	DET
fbem-22281	26	15	distance	distance	NOUN
fbem-22281	26	16	with	with	ADP
fbem-22281	26	17	consumers	consumer	NOUN
fbem-22281	26	18	,	,	PUNCT
fbem-22281	26	19	enhance	enhance	VERB
fbem-22281	26	20	consumers	consumer	NOUN
fbem-22281	26	21	'	'	PART
fbem-22281	26	22	trust	trust	NOUN
fbem-22281	26	23	,	,	PUNCT
fbem-22281	26	24	and	and	CCONJ
fbem-22281	26	25	improve	improve	VERB
fbem-22281	26	26	brand	brand	NOUN
fbem-22281	26	27	influence	influence	NOUN
fbem-22281	26	28	,	,	PUNCT
fbem-22281	26	29	credibility	credibility	NOUN
fbem-22281	26	30	,	,	PUNCT
fbem-22281	26	31	and	and	CCONJ
fbem-22281	26	32	popularity	popularity	NOUN
fbem-22281	26	33	.	.	PUNCT
fbem-22281	27	1	the	the	DET
fbem-22281	27	2	scene	scene	NOUN
fbem-22281	27	3	-	-	PUNCT
fbem-22281	27	4	based	base	VERB
fbem-22281	27	5	experiential	experiential	ADJ
fbem-22281	27	6	marketing	marketing	NOUN
fbem-22281	27	7	method	method	NOUN
fbem-22281	27	8	makes	make	VERB
fbem-22281	27	9	it	it	PRON
fbem-22281	27	10	easier	easy	ADJ
fbem-22281	27	11	for	for	SCONJ
fbem-22281	27	12	consumers	consumer	NOUN
fbem-22281	27	13	to	to	PART
fbem-22281	27	14	feel	feel	VERB
fbem-22281	27	15	the	the	DET
fbem-22281	27	16	value	value	NOUN
fbem-22281	27	17	and	and	CCONJ
fbem-22281	27	18	advantages	advantage	NOUN
fbem-22281	27	19	of	of	ADP
fbem-22281	27	20	products	product	NOUN
fbem-22281	27	21	and	and	CCONJ
fbem-22281	27	22	stimulates	stimulate	VERB
fbem-22281	27	23	consumers	consumer	NOUN
fbem-22281	27	24	'	'	PART
fbem-22281	27	25	desire	desire	NOUN
fbem-22281	27	26	to	to	PART
fbem-22281	27	27	try	try	VERB
fbem-22281	27	28	brands	brand	NOUN
fbem-22281	27	29	or	or	CCONJ
fbem-22281	27	30	products	product	NOUN
fbem-22281	27	31	.	.	PUNCT
fbem-22281	28	1	contrarily	contrarily	ADV
fbem-22281	28	2	,	,	PUNCT
fbem-22281	28	3	if	if	SCONJ
fbem-22281	28	4	the	the	DET
fbem-22281	28	5	short	short	ADJ
fbem-22281	28	6	video	video	NOUN
fbem-22281	28	7	content	content	NOUN
fbem-22281	28	8	can	can	AUX
fbem-22281	28	9	not	not	PART
fbem-22281	28	10	meet	meet	VERB
fbem-22281	28	11	the	the	DET
fbem-22281	28	12	needs	need	NOUN
fbem-22281	28	13	of	of	ADP
fbem-22281	28	14	consumers	consumer	NOUN
fbem-22281	28	15	,	,	PUNCT
fbem-22281	28	16	it	it	PRON
fbem-22281	28	17	will	will	AUX
fbem-22281	28	18	affect	affect	VERB
fbem-22281	28	19	the	the	DET
fbem-22281	28	20	brand	brand	NOUN
fbem-22281	28	21	negatively	negatively	ADV
fbem-22281	28	22	.	.	PUNCT
fbem-22281	29	1	in	in	ADP
fbem-22281	29	2	this	this	DET
fbem-22281	29	3	manner	manner	NOUN
fbem-22281	29	4	,	,	PUNCT
fbem-22281	29	5	the	the	DET
fbem-22281	29	6	researcher	researcher	NOUN
fbem-22281	29	7	determined	determine	VERB
fbem-22281	29	8	the	the	DET
fbem-22281	29	9	types	type	NOUN
fbem-22281	29	10	of	of	ADP
fbem-22281	29	11	short	short	ADJ
fbem-22281	29	12	video	video	NOUN
fbem-22281	29	13	content	content	NOUN
fbem-22281	29	14	that	that	PRON
fbem-22281	29	15	can	can	AUX
fbem-22281	29	16	affect	affect	VERB
fbem-22281	29	17	consumers	consumer	NOUN
fbem-22281	29	18	’	’	PART
fbem-22281	29	19	brand	brand	NOUN
fbem-22281	29	20	attitudes	attitude	NOUN
fbem-22281	29	21	positively	positively	ADV
fbem-22281	29	22	.	.	PUNCT
fbem-22281	30	1	most	most	ADJ
fbem-22281	30	2	studies	study	NOUN
fbem-22281	30	3	today	today	NOUN
fbem-22281	30	4	look	look	VERB
fbem-22281	30	5	at	at	ADP
fbem-22281	30	6	how	how	SCONJ
fbem-22281	30	7	buying	buying	NOUN
fbem-22281	30	8	intentions	intention	NOUN
fbem-22281	30	9	or	or	CCONJ
fbem-22281	30	10	actions	action	NOUN
fbem-22281	30	11	are	be	AUX
fbem-22281	30	12	affected	affect	VERB
fbem-22281	30	13	by	by	ADP
fbem-22281	30	14	the	the	DET
fbem-22281	30	15	content	content	NOUN
fbem-22281	30	16	of	of	ADP
fbem-22281	30	17	short	short	ADJ
fbem-22281	30	18	video	video	NOUN
fbem-22281	30	19	marketing	marketing	NOUN
fbem-22281	30	20	.	.	PUNCT
fbem-22281	31	1	however	however	ADV
fbem-22281	31	2	,	,	PUNCT
fbem-22281	31	3	there	there	PRON
fbem-22281	31	4	is	be	VERB
fbem-22281	31	5	not	not	PART
fbem-22281	31	6	much	much	ADJ
fbem-22281	31	7	research	research	NOUN
fbem-22281	31	8	on	on	ADP
fbem-22281	31	9	how	how	SCONJ
fbem-22281	31	10	these	these	DET
fbem-22281	31	11	videos	video	NOUN
fbem-22281	31	12	affect	affect	VERB
fbem-22281	31	13	people	people	NOUN
fbem-22281	31	14	's	's	PART
fbem-22281	31	15	feelings	feeling	NOUN
fbem-22281	31	16	about	about	ADP
fbem-22281	31	17	brands	brand	NOUN
fbem-22281	31	18	.	.	PUNCT
fbem-22281	32	1	1.1	1.1	NUM
fbem-22281	32	2	.	.	PUNCT
fbem-22281	33	1	the	the	DET
fbem-22281	33	2	objective	objective	NOUN
fbem-22281	33	3	and	and	CCONJ
fbem-22281	33	4	model	model	NOUN
fbem-22281	33	5	of	of	ADP
fbem-22281	33	6	the	the	DET
fbem-22281	33	7	study	study	NOUN
fbem-22281	33	8	in	in	ADP
fbem-22281	33	9	order	order	NOUN
fbem-22281	33	10	to	to	PART
fbem-22281	33	11	examine	examine	VERB
fbem-22281	33	12	the	the	DET
fbem-22281	33	13	influence	influence	NOUN
fbem-22281	33	14	of	of	ADP
fbem-22281	33	15	short	short	ADJ
fbem-22281	33	16	video	video	NOUN
fbem-22281	33	17	marketing	marketing	NOUN
fbem-22281	33	18	on	on	ADP
fbem-22281	33	19	consumer	consumer	NOUN
fbem-22281	33	20	brand	brand	NOUN
fbem-22281	33	21	attitude	attitude	NOUN
fbem-22281	33	22	,	,	PUNCT
fbem-22281	33	23	the	the	DET
fbem-22281	33	24	paper	paper	NOUN
fbem-22281	33	25	adopted	adopt	VERB
fbem-22281	33	26	the	the	DET
fbem-22281	33	27	relationship	relationship	NOUN
fbem-22281	33	28	model	model	NOUN
fbem-22281	33	29	developed	develop	VERB
fbem-22281	33	30	by	by	ADP
fbem-22281	33	31	liu	liu	PROPN
fbem-22281	33	32	et	et	PROPN
fbem-22281	33	33	al	al	PROPN
fbem-22281	33	34	.	.	PUNCT
fbem-22281	34	1	[	[	X
fbem-22281	34	2	2	2	NUM
fbem-22281	34	3	-	-	SYM
fbem-22281	34	4	1	1	NUM
fbem-22281	34	5	]	]	PUNCT
fbem-22281	34	6	.	.	PUNCT
fbem-22281	35	1	this	this	DET
fbem-22281	35	2	model	model	NOUN
fbem-22281	35	3	applied	apply	VERB
fbem-22281	35	4	short	short	ADJ
fbem-22281	35	5	video	video	NOUN
fbem-22281	35	6	marketing	marketing	NOUN
fbem-22281	35	7	of	of	ADP
fbem-22281	35	8	social	social	ADJ
fbem-22281	35	9	media	medium	NOUN
fbem-22281	35	10	as	as	ADP
fbem-22281	35	11	the	the	DET
fbem-22281	35	12	independent	independent	ADJ
fbem-22281	35	13	variable	variable	NOUN
fbem-22281	35	14	,	,	PUNCT
fbem-22281	35	15	brand	brand	NOUN
fbem-22281	35	16	perception	perception	NOUN
fbem-22281	35	17	as	as	ADP
fbem-22281	35	18	a	a	DET
fbem-22281	35	19	mediator	mediator	NOUN
fbem-22281	35	20	variable	variable	NOUN
fbem-22281	35	21	,	,	PUNCT
fbem-22281	35	22	and	and	CCONJ
fbem-22281	35	23	brand	brand	NOUN
fbem-22281	35	24	attitude	attitude	NOUN
fbem-22281	35	25	as	as	ADP
fbem-22281	35	26	a	a	DET
fbem-22281	35	27	dependent	dependent	ADJ
fbem-22281	35	28	variable	variable	NOUN
fbem-22281	35	29	.	.	PUNCT
fbem-22281	36	1	the	the	DET
fbem-22281	36	2	short	short	ADJ
fbem-22281	36	3	video	video	NOUN
fbem-22281	36	4	marketing	marketing	NOUN
fbem-22281	36	5	was	be	AUX
fbem-22281	36	6	divided	divide	VERB
fbem-22281	36	7	into	into	ADP
fbem-22281	36	8	three	three	NUM
fbem-22281	36	9	dimensions	dimension	NOUN
fbem-22281	36	10	:	:	PUNCT
fbem-22281	36	11	interesting	interesting	ADJ
fbem-22281	36	12	content	content	NOUN
fbem-22281	36	13	,	,	PUNCT
fbem-22281	36	14	scenario	scenario	NOUN
fbem-22281	36	15	-	-	PUNCT
fbem-22281	36	16	based	base	VERB
fbem-22281	36	17	experience	experience	NOUN
fbem-22281	36	18	and	and	CCONJ
fbem-22281	36	19	user	user	NOUN
fbem-22281	36	20	participation	participation	NOUN
fbem-22281	36	21	interaction	interaction	NOUN
fbem-22281	36	22	.	.	PUNCT
fbem-22281	37	1	212	212	NUM
fbem-22281	37	2	figure	figure	NOUN
fbem-22281	37	3	1	1	NUM
fbem-22281	37	4	.	.	PUNCT
fbem-22281	37	5	research	research	NOUN
fbem-22281	37	6	model	model	NOUN
fbem-22281	37	7	consumer	consumer	NOUN
fbem-22281	37	8	brand	brand	NOUN
fbem-22281	37	9	attitude	attitude	NOUN
fbem-22281	37	10	,	,	PUNCT
fbem-22281	37	11	the	the	DET
fbem-22281	37	12	dependent	dependent	ADJ
fbem-22281	37	13	variable	variable	NOUN
fbem-22281	37	14	,	,	PUNCT
fbem-22281	37	15	is	be	AUX
fbem-22281	37	16	the	the	DET
fbem-22281	37	17	consumers	consumer	NOUN
fbem-22281	37	18	’	’	PART
fbem-22281	37	19	overall	overall	ADJ
fbem-22281	37	20	evaluation	evaluation	NOUN
fbem-22281	37	21	of	of	ADP
fbem-22281	37	22	the	the	DET
fbem-22281	37	23	brand	brand	NOUN
fbem-22281	37	24	.	.	PUNCT
fbem-22281	38	1	the	the	DET
fbem-22281	38	2	attitude	attitude	NOUN
fbem-22281	38	3	could	could	AUX
fbem-22281	38	4	be	be	AUX
fbem-22281	38	5	positive	positive	ADJ
fbem-22281	38	6	or	or	CCONJ
fbem-22281	38	7	negative	negative	ADJ
fbem-22281	38	8	,	,	PUNCT
fbem-22281	38	9	last	last	ADJ
fbem-22281	38	10	for	for	ADP
fbem-22281	38	11	a	a	DET
fbem-22281	38	12	long	long	ADJ
fbem-22281	38	13	time	time	NOUN
fbem-22281	38	14	and	and	CCONJ
fbem-22281	38	15	could	could	AUX
fbem-22281	38	16	be	be	AUX
fbem-22281	38	17	changed	change	VERB
fbem-22281	38	18	if	if	SCONJ
fbem-22281	38	19	people	people	NOUN
fbem-22281	38	20	gain	gain	VERB
fbem-22281	38	21	new	new	ADJ
fbem-22281	38	22	experience	experience	NOUN
fbem-22281	38	23	or	or	CCONJ
fbem-22281	38	24	reflections	reflection	NOUN
fbem-22281	38	25	.	.	PUNCT
fbem-22281	39	1	brand	brand	NOUN
fbem-22281	39	2	perception	perception	NOUN
fbem-22281	39	3	,	,	PUNCT
fbem-22281	39	4	the	the	DET
fbem-22281	39	5	mediator	mediator	NOUN
fbem-22281	39	6	variable	variable	NOUN
fbem-22281	39	7	,	,	PUNCT
fbem-22281	39	8	is	be	AUX
fbem-22281	39	9	how	how	SCONJ
fbem-22281	39	10	consumers	consumer	NOUN
fbem-22281	39	11	see	see	VERB
fbem-22281	39	12	and	and	CCONJ
fbem-22281	39	13	feel	feel	VERB
fbem-22281	39	14	about	about	ADP
fbem-22281	39	15	a	a	DET
fbem-22281	39	16	company	company	NOUN
fbem-22281	39	17	or	or	CCONJ
fbem-22281	39	18	product	product	NOUN
fbem-22281	39	19	(	(	PUNCT
fbem-22281	39	20	here	here	ADV
fbem-22281	39	21	brand	brand	NOUN
fbem-22281	39	22	)	)	PUNCT
fbem-22281	39	23	.	.	PUNCT
fbem-22281	40	1	it	it	PRON
fbem-22281	40	2	is	be	AUX
fbem-22281	40	3	how	how	SCONJ
fbem-22281	40	4	customers	customer	NOUN
fbem-22281	40	5	interpret	interpret	VERB
fbem-22281	40	6	and	and	CCONJ
fbem-22281	40	7	react	react	VERB
fbem-22281	40	8	to	to	ADP
fbem-22281	40	9	messages	message	NOUN
fbem-22281	40	10	,	,	PUNCT
fbem-22281	40	11	experiences	experience	NOUN
fbem-22281	40	12	,	,	PUNCT
fbem-22281	40	13	and	and	CCONJ
fbem-22281	40	14	interactions	interaction	NOUN
fbem-22281	40	15	with	with	ADP
fbem-22281	40	16	a	a	DET
fbem-22281	40	17	brand	brand	NOUN
fbem-22281	40	18	.	.	PUNCT
fbem-22281	41	1	short	short	ADJ
fbem-22281	41	2	video	video	NOUN
fbem-22281	41	3	marketing	marketing	NOUN
fbem-22281	41	4	,	,	PUNCT
fbem-22281	41	5	the	the	DET
fbem-22281	41	6	independent	independent	ADJ
fbem-22281	41	7	variable	variable	NOUN
fbem-22281	41	8	,	,	PUNCT
fbem-22281	41	9	is	be	AUX
fbem-22281	41	10	in	in	ADP
fbem-22281	41	11	essence	essence	NOUN
fbem-22281	41	12	content	content	NOUN
fbem-22281	41	13	marketing	marketing	NOUN
fbem-22281	41	14	.	.	PUNCT
fbem-22281	42	1	the	the	DET
fbem-22281	42	2	content	content	NOUN
fbem-22281	42	3	attributes	attribute	VERB
fbem-22281	42	4	of	of	ADP
fbem-22281	42	5	short	short	ADJ
fbem-22281	42	6	videos	video	NOUN
fbem-22281	42	7	play	play	VERB
fbem-22281	42	8	an	an	DET
fbem-22281	42	9	important	important	ADJ
fbem-22281	42	10	role	role	NOUN
fbem-22281	42	11	in	in	ADP
fbem-22281	42	12	the	the	DET
fbem-22281	42	13	establishment	establishment	NOUN
fbem-22281	42	14	and	and	CCONJ
fbem-22281	42	15	dissemination	dissemination	NOUN
fbem-22281	42	16	of	of	ADP
fbem-22281	42	17	the	the	DET
fbem-22281	42	18	brand	brand	NOUN
fbem-22281	42	19	.	.	PUNCT
fbem-22281	43	1	the	the	DET
fbem-22281	43	2	effectiveness	effectiveness	NOUN
fbem-22281	43	3	of	of	ADP
fbem-22281	43	4	short	short	ADJ
fbem-22281	43	5	video	video	NOUN
fbem-22281	43	6	marketing	marketing	NOUN
fbem-22281	43	7	in	in	ADP
fbem-22281	43	8	this	this	DET
fbem-22281	43	9	study	study	NOUN
fbem-22281	43	10	can	can	AUX
fbem-22281	43	11	be	be	AUX
fbem-22281	43	12	measured	measure	VERB
fbem-22281	43	13	by	by	ADP
fbem-22281	43	14	three	three	NUM
fbem-22281	43	15	dimensions	dimension	NOUN
fbem-22281	43	16	:	:	PUNCT
fbem-22281	43	17	interesting	interesting	ADJ
fbem-22281	43	18	content	content	NOUN
fbem-22281	43	19	,	,	PUNCT
fbem-22281	43	20	scenario	scenario	NOUN
fbem-22281	43	21	-	-	PUNCT
fbem-22281	43	22	based	base	VERB
fbem-22281	43	23	experience	experience	NOUN
fbem-22281	43	24	and	and	CCONJ
fbem-22281	43	25	user	user	NOUN
fbem-22281	43	26	participation	participation	NOUN
fbem-22281	43	27	interaction	interaction	NOUN
fbem-22281	43	28	.	.	PUNCT
fbem-22281	44	1	interesting	interesting	ADJ
fbem-22281	44	2	content	content	NOUN
fbem-22281	44	3	grabs	grab	VERB
fbem-22281	44	4	people	people	NOUN
fbem-22281	44	5	's	's	PART
fbem-22281	44	6	attention	attention	NOUN
fbem-22281	44	7	because	because	SCONJ
fbem-22281	44	8	it	it	PRON
fbem-22281	44	9	's	be	AUX
fbem-22281	44	10	new	new	ADJ
fbem-22281	44	11	,	,	PUNCT
fbem-22281	44	12	entertaining	entertaining	ADJ
fbem-22281	44	13	,	,	PUNCT
fbem-22281	44	14	fun	fun	NOUN
fbem-22281	44	15	,	,	PUNCT
fbem-22281	44	16	or	or	CCONJ
fbem-22281	44	17	different	different	ADJ
fbem-22281	44	18	.	.	PUNCT
fbem-22281	45	1	this	this	PRON
fbem-22281	45	2	makes	make	VERB
fbem-22281	45	3	consumers	consumer	NOUN
fbem-22281	45	4	curious	curious	ADJ
fbem-22281	45	5	and	and	CCONJ
fbem-22281	45	6	interested	interested	ADJ
fbem-22281	45	7	,	,	PUNCT
fbem-22281	45	8	forming	form	VERB
fbem-22281	45	9	a	a	DET
fbem-22281	45	10	strong	strong	ADJ
fbem-22281	45	11	connection	connection	NOUN
fbem-22281	45	12	to	to	ADP
fbem-22281	45	13	the	the	DET
fbem-22281	45	14	brand	brand	NOUN
fbem-22281	45	15	.	.	PUNCT
fbem-22281	46	1	short	short	ADJ
fbem-22281	46	2	videos	video	NOUN
fbem-22281	46	3	based	base	VERB
fbem-22281	46	4	on	on	ADP
fbem-22281	46	5	real	real	ADJ
fbem-22281	46	6	-	-	PUNCT
fbem-22281	46	7	life	life	NOUN
fbem-22281	46	8	situations	situation	NOUN
fbem-22281	46	9	provide	provide	VERB
fbem-22281	46	10	accurate	accurate	ADJ
fbem-22281	46	11	and	and	CCONJ
fbem-22281	46	12	easy	easy	ADJ
fbem-22281	46	13	-	-	PUNCT
fbem-22281	46	14	to	to	PART
fbem-22281	46	15	-	-	PUNCT
fbem-22281	46	16	understand	understand	VERB
fbem-22281	46	17	information	information	NOUN
fbem-22281	46	18	for	for	ADP
fbem-22281	46	19	consumers	consumer	NOUN
fbem-22281	46	20	.	.	PUNCT
fbem-22281	47	1	this	this	PRON
fbem-22281	47	2	helps	help	VERB
fbem-22281	47	3	blend	blend	VERB
fbem-22281	47	4	consumers	consumer	NOUN
fbem-22281	47	5	with	with	ADP
fbem-22281	47	6	brands	brand	NOUN
fbem-22281	47	7	naturally	naturally	ADV
fbem-22281	47	8	.	.	PUNCT
fbem-22281	48	1	when	when	SCONJ
fbem-22281	48	2	users	user	NOUN
fbem-22281	48	3	actively	actively	ADV
fbem-22281	48	4	engage	engage	VERB
fbem-22281	48	5	with	with	ADP
fbem-22281	48	6	brands	brand	NOUN
fbem-22281	48	7	by	by	ADP
fbem-22281	48	8	expressing	express	VERB
fbem-22281	48	9	their	their	PRON
fbem-22281	48	10	opinions	opinion	NOUN
fbem-22281	48	11	,	,	PUNCT
fbem-22281	48	12	thoughts	thought	NOUN
fbem-22281	48	13	,	,	PUNCT
fbem-22281	48	14	and	and	CCONJ
fbem-22281	48	15	ideas	idea	NOUN
fbem-22281	48	16	,	,	PUNCT
fbem-22281	48	17	they	they	PRON
fbem-22281	48	18	build	build	VERB
fbem-22281	48	19	emotional	emotional	ADJ
fbem-22281	48	20	connections	connection	NOUN
fbem-22281	48	21	and	and	CCONJ
fbem-22281	48	22	trust	trust	NOUN
fbem-22281	48	23	with	with	ADP
fbem-22281	48	24	others	other	NOUN
fbem-22281	48	25	.	.	PUNCT
fbem-22281	49	1	this	this	DET
fbem-22281	49	2	interaction	interaction	NOUN
fbem-22281	49	3	can	can	AUX
fbem-22281	49	4	influence	influence	VERB
fbem-22281	49	5	how	how	SCONJ
fbem-22281	49	6	users	user	NOUN
fbem-22281	49	7	feel	feel	VERB
fbem-22281	49	8	and	and	CCONJ
fbem-22281	49	9	think	think	VERB
fbem-22281	49	10	about	about	ADP
fbem-22281	49	11	a	a	DET
fbem-22281	49	12	brand	brand	NOUN
fbem-22281	49	13	.	.	PUNCT
fbem-22281	50	1	1.2	1.2	NUM
fbem-22281	50	2	.	.	PUNCT
fbem-22281	51	1	the	the	DET
fbem-22281	51	2	conceptual	conceptual	ADJ
fbem-22281	51	3	framework	framework	NOUN
fbem-22281	51	4	and	and	CCONJ
fbem-22281	51	5	hypothesis	hypothesis	NOUN
fbem-22281	51	6	the	the	DET
fbem-22281	51	7	input	input	NOUN
fbem-22281	51	8	-	-	PUNCT
fbem-22281	51	9	process	process	NOUN
fbem-22281	51	10	-	-	PUNCT
fbem-22281	51	11	output	output	NOUN
fbem-22281	51	12	(	(	PUNCT
fbem-22281	51	13	ipo	ipo	NOUN
fbem-22281	51	14	)	)	PUNCT
fbem-22281	51	15	model	model	NOUN
fbem-22281	51	16	was	be	AUX
fbem-22281	51	17	the	the	DET
fbem-22281	51	18	framework	framework	NOUN
fbem-22281	51	19	adopted	adopt	VERB
fbem-22281	51	20	in	in	ADP
fbem-22281	51	21	this	this	DET
fbem-22281	51	22	study	study	NOUN
fbem-22281	51	23	.	.	PUNCT
fbem-22281	52	1	all	all	DET
fbem-22281	52	2	variables	variable	NOUN
fbem-22281	52	3	,	,	PUNCT
fbem-22281	52	4	the	the	DET
fbem-22281	52	5	three	three	NUM
fbem-22281	52	6	aspects	aspect	NOUN
fbem-22281	52	7	of	of	ADP
fbem-22281	52	8	short	short	ADJ
fbem-22281	52	9	video	video	NOUN
fbem-22281	52	10	marketing	marketing	NOUN
fbem-22281	52	11	(	(	PUNCT
fbem-22281	52	12	interesting	interesting	ADJ
fbem-22281	52	13	content	content	NOUN
fbem-22281	52	14	,	,	PUNCT
fbem-22281	52	15	scenario	scenario	NOUN
fbem-22281	52	16	-	-	PUNCT
fbem-22281	52	17	based	base	VERB
fbem-22281	52	18	experience	experience	NOUN
fbem-22281	52	19	,	,	PUNCT
fbem-22281	52	20	and	and	CCONJ
fbem-22281	52	21	user	user	NOUN
fbem-22281	52	22	participation	participation	NOUN
fbem-22281	52	23	interaction	interaction	NOUN
fbem-22281	52	24	)	)	PUNCT
fbem-22281	52	25	,	,	PUNCT
fbem-22281	52	26	brand	brand	NOUN
fbem-22281	52	27	perception	perception	NOUN
fbem-22281	52	28	,	,	PUNCT
fbem-22281	52	29	consumer	consumer	NOUN
fbem-22281	52	30	brand	brand	NOUN
fbem-22281	52	31	attitude	attitude	NOUN
fbem-22281	52	32	,	,	PUNCT
fbem-22281	52	33	and	and	CCONJ
fbem-22281	52	34	the	the	DET
fbem-22281	52	35	respondents	respondent	NOUN
fbem-22281	52	36	'	'	PART
fbem-22281	52	37	profiles	profile	NOUN
fbem-22281	52	38	serve	serve	VERB
fbem-22281	52	39	as	as	ADP
fbem-22281	52	40	input	input	NOUN
fbem-22281	52	41	for	for	ADP
fbem-22281	52	42	the	the	DET
fbem-22281	52	43	study	study	NOUN
fbem-22281	52	44	.	.	PUNCT
fbem-22281	53	1	in	in	ADP
fbem-22281	53	2	the	the	DET
fbem-22281	53	3	research	research	NOUN
fbem-22281	53	4	process	process	NOUN
fbem-22281	53	5	,	,	PUNCT
fbem-22281	53	6	the	the	DET
fbem-22281	53	7	researcher	researcher	NOUN
fbem-22281	53	8	creates	create	VERB
fbem-22281	53	9	a	a	DET
fbem-22281	53	10	questionnaire	questionnaire	NOUN
fbem-22281	53	11	to	to	PART
fbem-22281	53	12	gather	gather	VERB
fbem-22281	53	13	responses	response	NOUN
fbem-22281	53	14	from	from	ADP
fbem-22281	53	15	the	the	DET
fbem-22281	53	16	participants	participant	NOUN
fbem-22281	53	17	and	and	CCONJ
fbem-22281	53	18	then	then	ADV
fbem-22281	53	19	uses	use	VERB
fbem-22281	53	20	a	a	DET
fbem-22281	53	21	statistical	statistical	ADJ
fbem-22281	53	22	technique	technique	NOUN
fbem-22281	53	23	to	to	PART
fbem-22281	53	24	process	process	VERB
fbem-22281	53	25	the	the	DET
fbem-22281	53	26	information	information	NOUN
fbem-22281	53	27	and	and	CCONJ
fbem-22281	53	28	data	datum	NOUN
fbem-22281	53	29	.	.	PUNCT
fbem-22281	54	1	the	the	DET
fbem-22281	54	2	evaluation	evaluation	NOUN
fbem-22281	54	3	phase	phase	NOUN
fbem-22281	54	4	involves	involve	VERB
fbem-22281	54	5	analyzing	analyze	VERB
fbem-22281	54	6	and	and	CCONJ
fbem-22281	54	7	interpreting	interpret	VERB
fbem-22281	54	8	the	the	DET
fbem-22281	54	9	data	datum	NOUN
fbem-22281	54	10	.	.	PUNCT
fbem-22281	55	1	finally	finally	ADV
fbem-22281	55	2	,	,	PUNCT
fbem-22281	55	3	the	the	DET
fbem-22281	55	4	paper	paper	NOUN
fbem-22281	55	5	displays	display	VERB
fbem-22281	55	6	the	the	DET
fbem-22281	55	7	intended	intend	VERB
fbem-22281	55	8	outcome	outcome	NOUN
fbem-22281	55	9	of	of	ADP
fbem-22281	55	10	the	the	DET
fbem-22281	55	11	study	study	NOUN
fbem-22281	55	12	:	:	PUNCT
fbem-22281	55	13	the	the	DET
fbem-22281	55	14	effect	effect	NOUN
fbem-22281	55	15	of	of	ADP
fbem-22281	55	16	short	short	ADJ
fbem-22281	55	17	video	video	NOUN
fbem-22281	55	18	marketing	marketing	NOUN
fbem-22281	55	19	on	on	ADP
fbem-22281	55	20	consumer	consumer	NOUN
fbem-22281	55	21	brand	brand	NOUN
fbem-22281	55	22	attitude	attitude	NOUN
fbem-22281	55	23	.	.	PUNCT
fbem-22281	56	1	marketers	marketer	NOUN
fbem-22281	56	2	can	can	AUX
fbem-22281	56	3	utilize	utilize	VERB
fbem-22281	56	4	these	these	DET
fbem-22281	56	5	findings	finding	NOUN
fbem-22281	56	6	as	as	ADP
fbem-22281	56	7	guidance	guidance	NOUN
fbem-22281	56	8	for	for	ADP
fbem-22281	56	9	their	their	PRON
fbem-22281	56	10	future	future	ADJ
fbem-22281	56	11	short	short	ADJ
fbem-22281	56	12	video	video	NOUN
fbem-22281	56	13	marketing	marketing	NOUN
fbem-22281	56	14	campaigns	campaign	NOUN
fbem-22281	56	15	on	on	ADP
fbem-22281	56	16	social	social	ADJ
fbem-22281	56	17	media	medium	NOUN
fbem-22281	56	18	.	.	PUNCT
fbem-22281	57	1	the	the	DET
fbem-22281	57	2	study	study	NOUN
fbem-22281	57	3	tested	test	VERB
fbem-22281	57	4	the	the	DET
fbem-22281	57	5	following	follow	VERB
fbem-22281	57	6	hypothesis	hypothesis	NOUN
fbem-22281	57	7	:	:	PUNCT
fbem-22281	57	8	ho1	ho1	NOUN
fbem-22281	57	9	.	.	PUNCT
fbem-22281	58	1	the	the	DET
fbem-22281	58	2	dimensions	dimension	NOUN
fbem-22281	58	3	of	of	ADP
fbem-22281	58	4	social	social	ADJ
fbem-22281	58	5	media	medium	NOUN
fbem-22281	58	6	short	short	ADJ
fbem-22281	58	7	video	video	NOUN
fbem-22281	58	8	marketing	marketing	NOUN
fbem-22281	58	9	do	do	AUX
fbem-22281	58	10	not	not	PART
fbem-22281	58	11	affect	affect	VERB
fbem-22281	58	12	brand	brand	NOUN
fbem-22281	58	13	attitude	attitude	NOUN
fbem-22281	58	14	.	.	PUNCT
fbem-22281	59	1	ho2	ho2	PROPN
fbem-22281	59	2	.	.	PUNCT
fbem-22281	60	1	brand	brand	NOUN
fbem-22281	60	2	perception	perception	NOUN
fbem-22281	60	3	does	do	AUX
fbem-22281	60	4	not	not	PART
fbem-22281	60	5	mediate	mediate	VERB
fbem-22281	60	6	the	the	DET
fbem-22281	60	7	relationship	relationship	NOUN
fbem-22281	60	8	between	between	ADP
fbem-22281	60	9	social	social	ADJ
fbem-22281	60	10	media	medium	NOUN
fbem-22281	60	11	short	short	ADJ
fbem-22281	60	12	video	video	NOUN
fbem-22281	60	13	marketing	marketing	NOUN
fbem-22281	60	14	and	and	CCONJ
fbem-22281	60	15	brand	brand	NOUN
fbem-22281	60	16	attitude	attitude	NOUN
fbem-22281	60	17	.	.	PUNCT
fbem-22281	61	1	ho3	ho3	NOUN
fbem-22281	61	2	.	.	PUNCT
fbem-22281	62	1	there	there	PRON
fbem-22281	62	2	is	be	VERB
fbem-22281	62	3	no	no	DET
fbem-22281	62	4	significant	significant	ADJ
fbem-22281	62	5	difference	difference	NOUN
fbem-22281	62	6	in	in	ADP
fbem-22281	62	7	the	the	DET
fbem-22281	62	8	assessment	assessment	NOUN
fbem-22281	62	9	of	of	ADP
fbem-22281	62	10	the	the	DET
fbem-22281	62	11	respondents	respondent	NOUN
fbem-22281	62	12	when	when	SCONJ
fbem-22281	62	13	grouped	group	VERB
fbem-22281	62	14	according	accord	VERB
fbem-22281	62	15	to	to	ADP
fbem-22281	62	16	profile	profile	NOUN
fbem-22281	62	17	.	.	PUNCT
fbem-22281	63	1	2	2	X
fbem-22281	63	2	.	.	X
fbem-22281	63	3	literature	literature	NOUN
fbem-22281	63	4	review	review	VERB
fbem-22281	63	5	2.1	2.1	NUM
fbem-22281	63	6	.	.	PUNCT
fbem-22281	64	1	brand	brand	NOUN
fbem-22281	64	2	perception	perception	NOUN
fbem-22281	64	3	brand	brand	NOUN
fbem-22281	64	4	perception	perception	NOUN
fbem-22281	64	5	refers	refer	VERB
fbem-22281	64	6	to	to	ADP
fbem-22281	64	7	the	the	DET
fbem-22281	64	8	habitual	habitual	ADJ
fbem-22281	64	9	tendency	tendency	NOUN
fbem-22281	64	10	of	of	SCONJ
fbem-22281	64	11	consumers	consumer	NOUN
fbem-22281	64	12	to	to	PART
fbem-22281	64	13	react	react	VERB
fbem-22281	64	14	to	to	ADP
fbem-22281	64	15	a	a	DET
fbem-22281	64	16	brand	brand	NOUN
fbem-22281	64	17	in	in	ADP
fbem-22281	64	18	a	a	DET
fbem-22281	64	19	way	way	NOUN
fbem-22281	64	20	of	of	ADP
fbem-22281	64	21	liking	like	VERB
fbem-22281	64	22	or	or	CCONJ
fbem-22281	64	23	not	not	PART
fbem-22281	64	24	,	,	PUNCT
fbem-22281	64	25	which	which	PRON
fbem-22281	64	26	is	be	AUX
fbem-22281	64	27	acquired	acquire	VERB
fbem-22281	64	28	through	through	ADP
fbem-22281	64	29	learning	learning	NOUN
fbem-22281	64	30	and	and	CCONJ
fbem-22281	64	31	strengthening	strengthen	VERB
fbem-22281	64	32	.	.	PUNCT
fbem-22281	65	1	it	it	PRON
fbem-22281	65	2	is	be	AUX
fbem-22281	65	3	mainly	mainly	ADV
fbem-22281	65	4	manifested	manifest	VERB
fbem-22281	65	5	in	in	ADP
fbem-22281	65	6	the	the	DET
fbem-22281	65	7	overall	overall	ADJ
fbem-22281	65	8	evaluation	evaluation	NOUN
fbem-22281	65	9	of	of	ADP
fbem-22281	65	10	a	a	DET
fbem-22281	65	11	brand	brand	NOUN
fbem-22281	65	12	by	by	ADP
fbem-22281	65	13	consumers	consumer	NOUN
fbem-22281	65	14	[	[	X
fbem-22281	65	15	2	2	NUM
fbem-22281	65	16	-	-	SYM
fbem-22281	65	17	2	2	NUM
fbem-22281	65	18	]	]	PUNCT
fbem-22281	65	19	.	.	PUNCT
fbem-22281	66	1	brand	brand	NOUN
fbem-22281	66	2	perception	perception	NOUN
fbem-22281	66	3	is	be	AUX
fbem-22281	66	4	the	the	DET
fbem-22281	66	5	foundation	foundation	NOUN
fbem-22281	66	6	for	for	SCONJ
fbem-22281	66	7	consumers	consumer	NOUN
fbem-22281	66	8	to	to	PART
fbem-22281	66	9	recognize	recognize	VERB
fbem-22281	66	10	and	and	CCONJ
fbem-22281	66	11	understand	understand	VERB
fbem-22281	66	12	brands	brand	NOUN
fbem-22281	66	13	,	,	PUNCT
fbem-22281	66	14	and	and	CCONJ
fbem-22281	66	15	can	can	AUX
fbem-22281	66	16	come	come	VERB
fbem-22281	66	17	from	from	ADP
fbem-22281	66	18	various	various	ADJ
fbem-22281	66	19	sources	source	NOUN
fbem-22281	66	20	,	,	PUNCT
fbem-22281	66	21	including	include	VERB
fbem-22281	66	22	consumer	consumer	NOUN
fbem-22281	66	23	experiences	experience	NOUN
fbem-22281	66	24	,	,	PUNCT
fbem-22281	66	25	marketing	marketing	NOUN
fbem-22281	66	26	communications	communication	NOUN
fbem-22281	66	27	and/or	and/or	CCONJ
fbem-22281	66	28	word	word	NOUN
fbem-22281	66	29	of	of	ADP
fbem-22281	66	30	mouth	mouth	NOUN
fbem-22281	66	31	.	.	PUNCT
fbem-22281	67	1	perception	perception	NOUN
fbem-22281	67	2	is	be	AUX
fbem-22281	67	3	about	about	ADP
fbem-22281	67	4	receiving	receive	VERB
fbem-22281	67	5	and	and	CCONJ
fbem-22281	67	6	organizing	organize	VERB
fbem-22281	67	7	stimuli	stimulus	NOUN
fbem-22281	67	8	from	from	ADP
fbem-22281	67	9	the	the	DET
fbem-22281	67	10	external	external	ADJ
fbem-22281	67	11	environment	environment	NOUN
fbem-22281	67	12	.	.	PUNCT
fbem-22281	68	1	consumers	consumer	NOUN
fbem-22281	68	2	are	be	AUX
fbem-22281	68	3	exposed	expose	VERB
fbem-22281	68	4	to	to	ADP
fbem-22281	68	5	different	different	ADJ
fbem-22281	68	6	kinds	kind	NOUN
fbem-22281	68	7	of	of	ADP
fbem-22281	68	8	stimuli	stimulus	NOUN
fbem-22281	68	9	when	when	SCONJ
fbem-22281	68	10	they	they	PRON
fbem-22281	68	11	make	make	VERB
fbem-22281	68	12	their	their	PRON
fbem-22281	68	13	own	own	ADJ
fbem-22281	68	14	choices	choice	NOUN
fbem-22281	68	15	,	,	PUNCT
fbem-22281	68	16	those	those	PRON
fbem-22281	68	17	can	can	AUX
fbem-22281	68	18	be	be	AUX
fbem-22281	68	19	newspaper	newspaper	NOUN
fbem-22281	68	20	ads	ad	NOUN
fbem-22281	68	21	,	,	PUNCT
fbem-22281	68	22	billboards	billboard	NOUN
fbem-22281	68	23	,	,	PUNCT
fbem-22281	68	24	television	television	NOUN
fbem-22281	68	25	and	and	CCONJ
fbem-22281	68	26	radio	radio	NOUN
fbem-22281	68	27	commercials	commercial	NOUN
fbem-22281	68	28	,	,	PUNCT
fbem-22281	68	29	or	or	CCONJ
fbem-22281	68	30	online	online	ADJ
fbem-22281	68	31	ads	ad	NOUN
fbem-22281	68	32	.	.	PUNCT
fbem-22281	69	1	by	by	ADP
fbem-22281	69	2	looking	look	VERB
fbem-22281	69	3	at	at	ADP
fbem-22281	69	4	these	these	DET
fbem-22281	69	5	commercials	commercial	NOUN
fbem-22281	69	6	and	and	CCONJ
fbem-22281	69	7	being	be	AUX
fbem-22281	69	8	directed	direct	VERB
fbem-22281	69	9	by	by	ADP
fbem-22281	69	10	these	these	DET
fbem-22281	69	11	sensations	sensation	NOUN
fbem-22281	69	12	,	,	PUNCT
fbem-22281	69	13	consumers	consumer	NOUN
fbem-22281	69	14	create	create	VERB
fbem-22281	69	15	their	their	PRON
fbem-22281	69	16	perception	perception	NOUN
fbem-22281	69	17	of	of	ADP
fbem-22281	69	18	the	the	DET
fbem-22281	69	19	commercial	commercial	NOUN
fbem-22281	69	20	and	and	CCONJ
fbem-22281	69	21	following	follow	VERB
fbem-22281	69	22	that	that	PRON
fbem-22281	69	23	,	,	PUNCT
fbem-22281	69	24	own	own	ADJ
fbem-22281	69	25	perception	perception	NOUN
fbem-22281	69	26	of	of	ADP
fbem-22281	69	27	the	the	DET
fbem-22281	69	28	brand	brand	NOUN
fbem-22281	69	29	.	.	PUNCT
fbem-22281	70	1	consumers	consumer	NOUN
fbem-22281	70	2	'	'	PART
fbem-22281	70	3	perception	perception	NOUN
fbem-22281	70	4	of	of	ADP
fbem-22281	70	5	a	a	DET
fbem-22281	70	6	brand	brand	NOUN
fbem-22281	70	7	uses	use	VERB
fbem-22281	70	8	its	its	PRON
fbem-22281	70	9	sensory	sensory	ADJ
fbem-22281	70	10	organs	organ	NOUN
fbem-22281	70	11	,	,	PUNCT
fbem-22281	70	12	perceive	perceive	VERB
fbem-22281	70	13	a	a	DET
fbem-22281	70	14	brand	brand	NOUN
fbem-22281	70	15	's	's	PART
fbem-22281	70	16	brand	brand	NOUN
fbem-22281	70	17	image	image	NOUN
fbem-22281	70	18	,	,	PUNCT
fbem-22281	70	19	brand	brand	NOUN
fbem-22281	70	20	culture	culture	NOUN
fbem-22281	70	21	and	and	CCONJ
fbem-22281	70	22	brand	brand	NOUN
fbem-22281	70	23	value	value	NOUN
fbem-22281	70	24	,	,	PUNCT
fbem-22281	70	25	and	and	CCONJ
fbem-22281	70	26	then	then	ADV
fbem-22281	70	27	form	form	VERB
fbem-22281	70	28	an	an	DET
fbem-22281	70	29	overall	overall	ADJ
fbem-22281	70	30	impression	impression	NOUN
fbem-22281	70	31	of	of	ADP
fbem-22281	70	32	the	the	DET
fbem-22281	70	33	brand	brand	NOUN
fbem-22281	70	34	.	.	PUNCT
fbem-22281	71	1	the	the	DET
fbem-22281	71	2	way	way	NOUN
fbem-22281	71	3	brands	brand	NOUN
fbem-22281	71	4	are	be	AUX
fbem-22281	71	5	transmitted	transmit	VERB
fbem-22281	71	6	has	have	VERB
fbem-22281	71	7	a	a	DET
fbem-22281	71	8	profound	profound	ADJ
fbem-22281	71	9	impact	impact	NOUN
fbem-22281	71	10	on	on	ADP
fbem-22281	71	11	consumers	consumer	NOUN
fbem-22281	71	12	'	'	PART
fbem-22281	71	13	perception	perception	NOUN
fbem-22281	71	14	of	of	ADP
fbem-22281	71	15	the	the	DET
fbem-22281	71	16	brand	brand	NOUN
fbem-22281	71	17	.	.	PUNCT
fbem-22281	72	1	as	as	ADP
fbem-22281	72	2	the	the	DET
fbem-22281	72	3	new	new	ADJ
fbem-22281	72	4	carriers	carrier	NOUN
fbem-22281	72	5	of	of	ADP
fbem-22281	72	6	fragmented	fragmented	ADJ
fbem-22281	72	7	information	information	NOUN
fbem-22281	72	8	,	,	PUNCT
fbem-22281	72	9	short	short	ADJ
fbem-22281	72	10	video	video	NOUN
fbem-22281	72	11	belongs	belong	VERB
fbem-22281	72	12	to	to	ADP
fbem-22281	72	13	the	the	DET
fbem-22281	72	14	category	category	NOUN
fbem-22281	72	15	of	of	ADP
fbem-22281	72	16	a	a	DET
fbem-22281	72	17	dynamic	dynamic	ADJ
fbem-22281	72	18	display	display	NOUN
fbem-22281	72	19	of	of	ADP
fbem-22281	72	20	online	online	ADJ
fbem-22281	72	21	products	product	NOUN
fbem-22281	72	22	,	,	PUNCT
fbem-22281	72	23	which	which	PRON
fbem-22281	72	24	can	can	AUX
fbem-22281	72	25	enhance	enhance	VERB
fbem-22281	72	26	the	the	DET
fbem-22281	72	27	attention	attention	NOUN
fbem-22281	72	28	value	value	NOUN
fbem-22281	72	29	of	of	ADP
fbem-22281	72	30	the	the	DET
fbem-22281	72	31	display	display	NOUN
fbem-22281	72	32	content	content	NOUN
fbem-22281	72	33	and	and	CCONJ
fbem-22281	72	34	the	the	DET
fbem-22281	72	35	effective	effective	ADJ
fbem-22281	72	36	perception	perception	NOUN
fbem-22281	72	37	of	of	ADP
fbem-22281	72	38	the	the	DET
fbem-22281	72	39	value	value	NOUN
fbem-22281	72	40	of	of	ADP
fbem-22281	72	41	products	product	NOUN
fbem-22281	72	42	by	by	ADP
fbem-22281	72	43	consumers	consumer	NOUN
fbem-22281	72	44	compared	compare	VERB
fbem-22281	72	45	with	with	ADP
fbem-22281	72	46	static	static	ADJ
fbem-22281	72	47	display	display	NOUN
fbem-22281	72	48	[	[	X
fbem-22281	72	49	4	4	NUM
fbem-22281	72	50	]	]	PUNCT
fbem-22281	72	51	.	.	PUNCT
fbem-22281	73	1	2.2	2.2	NUM
fbem-22281	73	2	.	.	PUNCT
fbem-22281	74	1	interesting	interesting	ADJ
fbem-22281	74	2	content	content	NOUN
fbem-22281	74	3	interesting	interesting	ADJ
fbem-22281	74	4	content	content	NOUN
fbem-22281	74	5	refers	refer	VERB
fbem-22281	74	6	to	to	ADP
fbem-22281	74	7	the	the	DET
fbem-22281	74	8	ability	ability	NOUN
fbem-22281	74	9	to	to	PART
fbem-22281	74	10	fully	fully	ADV
fbem-22281	74	11	mobilize	mobilize	VERB
fbem-22281	74	12	the	the	DET
fbem-22281	74	13	customer	customer	NOUN
fbem-22281	74	14	’s	’s	PART
fbem-22281	74	15	emotions	emotion	NOUN
fbem-22281	74	16	,	,	PUNCT
fbem-22281	74	17	arouse	arouse	VERB
fbem-22281	74	18	the	the	DET
fbem-22281	74	19	emotional	emotional	ADJ
fbem-22281	74	20	resonance	resonance	NOUN
fbem-22281	74	21	of	of	ADP
fbem-22281	74	22	the	the	DET
fbem-22281	74	23	customer	customer	NOUN
fbem-22281	74	24	,	,	PUNCT
fbem-22281	74	25	and	and	CCONJ
fbem-22281	74	26	bring	bring	VERB
fbem-22281	74	27	fun	fun	NOUN
fbem-22281	74	28	to	to	ADP
fbem-22281	74	29	the	the	DET
fbem-22281	74	30	customer	customer	NOUN
fbem-22281	75	1	[	[	X
fbem-22281	75	2	5	5	NUM
fbem-22281	75	3	-	-	SYM
fbem-22281	75	4	1	1	NUM
fbem-22281	75	5	]	]	PUNCT
fbem-22281	75	6	.	.	PUNCT
fbem-22281	76	1	interesting	interesting	ADJ
fbem-22281	76	2	and	and	CCONJ
fbem-22281	76	3	funny	funny	ADJ
fbem-22281	76	4	short	short	ADJ
fbem-22281	76	5	video	video	NOUN
fbem-22281	76	6	ads	ad	NOUN
fbem-22281	76	7	can	can	AUX
fbem-22281	76	8	attract	attract	VERB
fbem-22281	76	9	attention	attention	NOUN
fbem-22281	76	10	and	and	CCONJ
fbem-22281	76	11	stimulate	stimulate	VERB
fbem-22281	76	12	surprise	surprise	NOUN
fbem-22281	76	13	and	and	CCONJ
fbem-22281	76	14	create	create	VERB
fbem-22281	76	15	pleasure	pleasure	NOUN
fbem-22281	76	16	.	.	PUNCT
fbem-22281	77	1	hence	hence	ADV
fbem-22281	77	2	,	,	PUNCT
fbem-22281	77	3	the	the	DET
fbem-22281	77	4	intrinsic	intrinsic	ADJ
fbem-22281	77	5	motivation	motivation	NOUN
fbem-22281	77	6	(	(	PUNCT
fbem-22281	77	7	hedonic	hedonic	ADJ
fbem-22281	77	8	motivation	motivation	NOUN
fbem-22281	77	9	)	)	PUNCT
fbem-22281	77	10	of	of	ADP
fbem-22281	77	11	consumers	consumer	NOUN
fbem-22281	77	12	is	be	AUX
fbem-22281	77	13	inspired	inspire	VERB
fbem-22281	77	14	to	to	PART
fbem-22281	77	15	share	share	VERB
fbem-22281	77	16	interesting	interesting	ADJ
fbem-22281	77	17	advertising	advertising	NOUN
fbem-22281	77	18	content	content	NOUN
fbem-22281	77	19	or	or	CCONJ
fbem-22281	77	20	take	take	VERB
fbem-22281	77	21	action	action	NOUN
fbem-22281	77	22	to	to	PART
fbem-22281	77	23	buy	buy	VERB
fbem-22281	77	24	products	product	NOUN
fbem-22281	77	25	[	[	X
fbem-22281	77	26	6	6	NUM
fbem-22281	77	27	]	]	PUNCT
fbem-22281	77	28	.	.	PUNCT
fbem-22281	78	1	hedonic	hedonic	ADJ
fbem-22281	78	2	attitudes	attitude	NOUN
fbem-22281	78	3	(	(	PUNCT
fbem-22281	78	4	such	such	ADJ
fbem-22281	78	5	as	as	ADP
fbem-22281	78	6	emotion	emotion	NOUN
fbem-22281	78	7	,	,	PUNCT
fbem-22281	78	8	pleasure	pleasure	NOUN
fbem-22281	78	9	and	and	CCONJ
fbem-22281	78	10	enjoyment	enjoyment	NOUN
fbem-22281	78	11	)	)	PUNCT
fbem-22281	78	12	are	be	AUX
fbem-22281	78	13	important	important	ADJ
fbem-22281	78	14	to	to	PART
fbem-22281	78	15	improve	improve	VERB
fbem-22281	78	16	brand	brand	NOUN
fbem-22281	78	17	capability	capability	NOUN
fbem-22281	78	18	and	and	CCONJ
fbem-22281	78	19	purchase	purchase	NOUN
fbem-22281	78	20	goals	goal	NOUN
fbem-22281	78	21	[	[	X
fbem-22281	78	22	7	7	NUM
fbem-22281	78	23	]	]	PUNCT
fbem-22281	78	24	.	.	PUNCT
fbem-22281	79	1	in	in	ADP
fbem-22281	79	2	online	online	ADJ
fbem-22281	79	3	conversations	conversation	NOUN
fbem-22281	79	4	,	,	PUNCT
fbem-22281	79	5	more	more	ADV
fbem-22281	79	6	interesting	interesting	ADJ
fbem-22281	79	7	products	product	NOUN
fbem-22281	79	8	and	and	CCONJ
fbem-22281	79	9	brands	brand	NOUN
fbem-22281	79	10	are	be	AUX
fbem-22281	79	11	mentioned	mention	VERB
fbem-22281	79	12	more	more	ADV
fbem-22281	79	13	frequently	frequently	ADV
fbem-22281	79	14	than	than	ADP
fbem-22281	79	15	less	less	ADV
fbem-22281	79	16	interesting	interesting	ADJ
fbem-22281	79	17	ones	one	NOUN
fbem-22281	79	18	[	[	X
fbem-22281	79	19	8	8	NUM
fbem-22281	79	20	]	]	PUNCT
fbem-22281	79	21	.	.	PUNCT
fbem-22281	80	1	negash	negash	ADP
fbem-22281	80	2	found	find	VERB
fbem-22281	80	3	through	through	ADP
fbem-22281	80	4	empirical	empirical	ADJ
fbem-22281	80	5	evidence	evidence	NOUN
fbem-22281	80	6	that	that	SCONJ
fbem-22281	80	7	interesting	interesting	ADJ
fbem-22281	80	8	content	content	NOUN
fbem-22281	80	9	can	can	AUX
fbem-22281	80	10	mobilize	mobilize	VERB
fbem-22281	80	11	customers	customer	NOUN
fbem-22281	80	12	’	’	PART
fbem-22281	80	13	emotions	emotion	NOUN
fbem-22281	80	14	,	,	PUNCT
fbem-22281	80	15	increase	increase	VERB
fbem-22281	80	16	customer	customer	NOUN
fbem-22281	80	17	satisfaction	satisfaction	NOUN
fbem-22281	80	18	,	,	PUNCT
fbem-22281	80	19	and	and	CCONJ
fbem-22281	80	20	influence	influence	NOUN
fbem-22281	80	21	customer	customer	NOUN
fbem-22281	80	22	follow	follow	NOUN
fbem-22281	80	23	-	-	PUNCT
fbem-22281	80	24	up	up	ADP
fbem-22281	80	25	behavior	behavior	NOUN
fbem-22281	80	26	.	.	PUNCT
fbem-22281	81	1	when	when	SCONJ
fbem-22281	81	2	the	the	DET
fbem-22281	81	3	company	company	NOUN
fbem-22281	81	4	publishes	publish	VERB
fbem-22281	81	5	interesting	interesting	ADJ
fbem-22281	81	6	content	content	NOUN
fbem-22281	81	7	,	,	PUNCT
fbem-22281	81	8	the	the	DET
fbem-22281	81	9	customer	customer	NOUN
fbem-22281	81	10	will	will	AUX
fbem-22281	81	11	interact	interact	VERB
fbem-22281	81	12	with	with	ADP
fbem-22281	81	13	the	the	DET
fbem-22281	81	14	company	company	NOUN
fbem-22281	81	15	more	more	ADV
fbem-22281	81	16	easily	easily	ADV
fbem-22281	81	17	and	and	CCONJ
fbem-22281	81	18	happily	happily	ADV
fbem-22281	81	19	.	.	PUNCT
fbem-22281	82	1	it	it	PRON
fbem-22281	82	2	will	will	AUX
fbem-22281	82	3	be	be	AUX
fbem-22281	82	4	easier	easy	ADJ
fbem-22281	82	5	to	to	PART
fbem-22281	82	6	generate	generate	VERB
fbem-22281	82	7	a	a	DET
fbem-22281	82	8	satisfactory	satisfactory	ADJ
fbem-22281	82	9	mood	mood	NOUN
fbem-22281	82	10	,	,	PUNCT
fbem-22281	82	11	so	so	SCONJ
fbem-22281	82	12	as	as	SCONJ
fbem-22281	82	13	to	to	PART
fbem-22281	82	14	better	well	ADV
fbem-22281	82	15	provide	provide	VERB
fbem-22281	82	16	the	the	DET
fbem-22281	82	17	company	company	NOUN
fbem-22281	82	18	with	with	ADP
fbem-22281	82	19	good	good	ADJ
fbem-22281	82	20	ideas	idea	NOUN
fbem-22281	82	21	[	[	X
fbem-22281	82	22	5	5	NUM
fbem-22281	82	23	-	-	SYM
fbem-22281	82	24	2	2	NUM
fbem-22281	82	25	]	]	PUNCT
fbem-22281	82	26	.	.	PUNCT
fbem-22281	83	1	if	if	SCONJ
fbem-22281	83	2	the	the	DET
fbem-22281	83	3	video	video	NOUN
fbem-22281	83	4	is	be	AUX
fbem-22281	83	5	interesting	interesting	ADJ
fbem-22281	83	6	and	and	CCONJ
fbem-22281	83	7	fits	fit	VERB
fbem-22281	83	8	the	the	DET
fbem-22281	83	9	theme	theme	NOUN
fbem-22281	83	10	that	that	SCONJ
fbem-22281	83	11	the	the	DET
fbem-22281	83	12	user	user	NOUN
fbem-22281	83	13	is	be	AUX
fbem-22281	83	14	interested	interested	ADJ
fbem-22281	83	15	in	in	ADP
fbem-22281	83	16	,	,	PUNCT
fbem-22281	83	17	the	the	DET
fbem-22281	83	18	fact	fact	NOUN
fbem-22281	83	19	that	that	SCONJ
fbem-22281	83	20	the	the	DET
fbem-22281	83	21	video	video	NOUN
fbem-22281	83	22	is	be	AUX
fbem-22281	83	23	an	an	DET
fbem-22281	83	24	advertisement	advertisement	NOUN
fbem-22281	83	25	can	can	AUX
fbem-22281	83	26	be	be	AUX
fbem-22281	83	27	overlooked	overlook	VERB
fbem-22281	83	28	by	by	ADP
fbem-22281	83	29	the	the	DET
fbem-22281	83	30	user	user	NOUN
fbem-22281	84	1	[	[	X
fbem-22281	84	2	9	9	NUM
fbem-22281	84	3	]	]	PUNCT
fbem-22281	84	4	.	.	PUNCT
fbem-22281	85	1	customers	customer	NOUN
fbem-22281	85	2	’	’	PART
fbem-22281	85	3	perception	perception	NOUN
fbem-22281	85	4	or	or	CCONJ
fbem-22281	85	5	impression	impression	NOUN
fbem-22281	85	6	of	of	ADP
fbem-22281	85	7	a	a	DET
fbem-22281	85	8	product	product	NOUN
fbem-22281	85	9	is	be	AUX
fbem-22281	85	10	directly	directly	ADV
fbem-22281	85	11	influenced	influence	VERB
fbem-22281	85	12	by	by	ADP
fbem-22281	85	13	the	the	DET
fbem-22281	85	14	interestingness	interestingness	NOUN
fbem-22281	85	15	or	or	CCONJ
fbem-22281	85	16	authenticity	authenticity	NOUN
fbem-22281	85	17	of	of	ADP
fbem-22281	85	18	short	short	ADJ
fbem-22281	85	19	video	video	NOUN
fbem-22281	85	20	content	content	NOUN
fbem-22281	85	21	[	[	X
fbem-22281	85	22	10	10	NUM
fbem-22281	85	23	]	]	PUNCT
fbem-22281	85	24	.	.	PUNCT
fbem-22281	86	1	some	some	DET
fbem-22281	86	2	scholars	scholar	NOUN
fbem-22281	86	3	once	once	ADV
fbem-22281	86	4	pointed	point	VERB
fbem-22281	86	5	out	out	ADP
fbem-22281	86	6	that	that	SCONJ
fbem-22281	86	7	the	the	DET
fbem-22281	86	8	interestingness	interestingness	NOUN
fbem-22281	86	9	of	of	ADP
fbem-22281	86	10	marketing	marketing	NOUN
fbem-22281	86	11	content	content	NOUN
fbem-22281	86	12	can	can	AUX
fbem-22281	86	13	arouse	arouse	VERB
fbem-22281	86	14	consumers	consumer	NOUN
fbem-22281	86	15	'	'	PART
fbem-22281	86	16	willingness	willingness	NOUN
fbem-22281	86	17	to	to	PART
fbem-22281	86	18	spread	spread	VERB
fbem-22281	86	19	and	and	CCONJ
fbem-22281	86	20	share	share	VERB
fbem-22281	86	21	more	more	ADJ
fbem-22281	86	22	than	than	ADP
fbem-22281	86	23	other	other	ADJ
fbem-22281	86	24	characteristics	characteristic	NOUN
fbem-22281	86	25	,	,	PUNCT
fbem-22281	86	26	and	and	CCONJ
fbem-22281	86	27	the	the	DET
fbem-22281	86	28	interestingness	interestingness	NOUN
fbem-22281	86	29	of	of	ADP
fbem-22281	86	30	content	content	NOUN
fbem-22281	86	31	promotes	promote	VERB
fbem-22281	86	32	consumers	consumer	NOUN
fbem-22281	86	33	to	to	PART
fbem-22281	86	34	have	have	VERB
fbem-22281	86	35	a	a	DET
fbem-22281	86	36	positive	positive	ADJ
fbem-22281	86	37	image	image	NOUN
fbem-22281	86	38	of	of	ADP
fbem-22281	86	39	the	the	DET
fbem-22281	86	40	brand	brand	NOUN
fbem-22281	86	41	,	,	PUNCT
fbem-22281	86	42	and	and	CCONJ
fbem-22281	86	43	thus	thus	ADV
fbem-22281	86	44	to	to	PART
fbem-22281	86	45	have	have	VERB
fbem-22281	86	46	a	a	DET
fbem-22281	86	47	positive	positive	ADJ
fbem-22281	86	48	attitude	attitude	NOUN
fbem-22281	86	49	towards	towards	ADP
fbem-22281	86	50	the	the	DET
fbem-22281	86	51	brand	brand	NOUN
fbem-22281	86	52	.	.	PUNCT
fbem-22281	87	1	rose	rise	VERB
fbem-22281	88	1	[	[	X
fbem-22281	88	2	11	11	NUM
fbem-22281	88	3	]	]	PUNCT
fbem-22281	88	4	believes	believe	VERB
fbem-22281	88	5	that	that	SCONJ
fbem-22281	88	6	the	the	DET
fbem-22281	88	7	key	key	NOUN
fbem-22281	88	8	to	to	ADP
fbem-22281	88	9	a	a	DET
fbem-22281	88	10	good	good	ADJ
fbem-22281	88	11	effect	effect	NOUN
fbem-22281	88	12	of	of	ADP
fbem-22281	88	13	content	content	NOUN
fbem-22281	88	14	marketing	marketing	NOUN
fbem-22281	88	15	is	be	AUX
fbem-22281	88	16	that	that	SCONJ
fbem-22281	88	17	the	the	DET
fbem-22281	88	18	social	social	ADJ
fbem-22281	88	19	media	medium	NOUN
fbem-22281	88	20	short	short	ADJ
fbem-22281	88	21	video	video	NOUN
fbem-22281	88	22	marketing	marketing	NOUN
fbem-22281	88	23	dimension	dimension	NOUN
fbem-22281	88	24	interesting	interesting	ADJ
fbem-22281	88	25	content	content	NOUN
fbem-22281	88	26	scenariobased	scenariobase	VERB
fbem-22281	88	27	experience	experience	NOUN
fbem-22281	88	28	user	user	NOUN
fbem-22281	88	29	participation	participation	NOUN
fbem-22281	88	30	interaction	interaction	NOUN
fbem-22281	88	31	brand	brand	NOUN
fbem-22281	88	32	perception	perception	PROPN
fbem-22281	88	33	consu	consu	PROPN
fbem-22281	88	34	mer	mer	PROPN
fbem-22281	88	35	brand	brand	PROPN
fbem-22281	88	36	attitude	attitude	NOUN
fbem-22281	88	37	213	213	NUM
fbem-22281	88	38	information	information	NOUN
fbem-22281	88	39	it	it	PRON
fbem-22281	88	40	conveys	convey	VERB
fbem-22281	88	41	must	must	AUX
fbem-22281	88	42	be	be	AUX
fbem-22281	88	43	useful	useful	ADJ
fbem-22281	88	44	and	and	CCONJ
fbem-22281	88	45	interesting	interesting	ADJ
fbem-22281	88	46	.	.	PUNCT
fbem-22281	89	1	if	if	SCONJ
fbem-22281	89	2	neither	neither	PRON
fbem-22281	89	3	of	of	ADP
fbem-22281	89	4	them	they	PRON
fbem-22281	89	5	is	be	AUX
fbem-22281	89	6	satisfied	satisfied	ADJ
fbem-22281	89	7	,	,	PUNCT
fbem-22281	89	8	the	the	DET
fbem-22281	89	9	expected	expect	VERB
fbem-22281	89	10	marketing	marketing	NOUN
fbem-22281	89	11	effect	effect	NOUN
fbem-22281	89	12	will	will	AUX
fbem-22281	89	13	be	be	AUX
fbem-22281	89	14	difficult	difficult	ADJ
fbem-22281	89	15	to	to	PART
fbem-22281	89	16	achieve	achieve	VERB
fbem-22281	89	17	.	.	PUNCT
fbem-22281	90	1	2.3	2.3	NUM
fbem-22281	90	2	.	.	PUNCT
fbem-22281	90	3	scenario	scenario	NOUN
fbem-22281	90	4	-	-	PUNCT
fbem-22281	90	5	based	base	VERB
fbem-22281	90	6	experience	experience	NOUN
fbem-22281	90	7	the	the	DET
fbem-22281	90	8	term	term	NOUN
fbem-22281	90	9	"	"	PUNCT
fbem-22281	90	10	scene	scene	NOUN
fbem-22281	90	11	"	"	PUNCT
fbem-22281	90	12	in	in	ADP
fbem-22281	90	13	movies	movie	NOUN
fbem-22281	90	14	and	and	CCONJ
fbem-22281	90	15	tv	tv	NOUN
fbem-22281	90	16	shows	show	NOUN
fbem-22281	90	17	is	be	AUX
fbem-22281	90	18	where	where	SCONJ
fbem-22281	90	19	the	the	DET
fbem-22281	90	20	term	term	NOUN
fbem-22281	90	21	"	"	PUNCT
fbem-22281	90	22	scene	scene	NOUN
fbem-22281	90	23	marketing	marketing	NOUN
fbem-22281	90	24	"	"	PUNCT
fbem-22281	90	25	first	first	ADV
fbem-22281	90	26	appeared	appear	VERB
fbem-22281	90	27	.	.	PUNCT
fbem-22281	91	1	it	it	PRON
fbem-22281	91	2	alludes	allude	VERB
fbem-22281	91	3	to	to	ADP
fbem-22281	91	4	a	a	DET
fbem-22281	91	5	moment	moment	NOUN
fbem-22281	91	6	in	in	ADP
fbem-22281	91	7	a	a	DET
fbem-22281	91	8	theater	theater	NOUN
fbem-22281	91	9	or	or	CCONJ
fbem-22281	91	10	motion	motion	NOUN
fbem-22281	91	11	picture	picture	NOUN
fbem-22281	91	12	.	.	PUNCT
fbem-22281	92	1	it	it	PRON
fbem-22281	92	2	is	be	AUX
fbem-22281	92	3	a	a	DET
fbem-22281	92	4	particular	particular	ADJ
fbem-22281	92	5	representation	representation	NOUN
fbem-22281	92	6	of	of	ADP
fbem-22281	92	7	life	life	NOUN
fbem-22281	92	8	that	that	PRON
fbem-22281	92	9	occurs	occur	VERB
fbem-22281	92	10	in	in	ADP
fbem-22281	92	11	a	a	DET
fbem-22281	92	12	certain	certain	ADJ
fbem-22281	92	13	time	time	NOUN
fbem-22281	92	14	and	and	CCONJ
fbem-22281	92	15	space	space	NOUN
fbem-22281	92	16	(	(	PUNCT
fbem-22281	92	17	mostly	mostly	ADV
fbem-22281	92	18	space	space	NOUN
fbem-22281	92	19	)	)	PUNCT
fbem-22281	92	20	,	,	PUNCT
fbem-22281	92	21	with	with	ADP
fbem-22281	92	22	particular	particular	ADJ
fbem-22281	92	23	duties	duty	NOUN
fbem-22281	92	24	or	or	CCONJ
fbem-22281	92	25	behaviors	behavior	NOUN
fbem-22281	92	26	,	,	PUNCT
fbem-22281	92	27	or	or	CCONJ
fbem-22281	92	28	because	because	SCONJ
fbem-22281	92	29	of	of	ADP
fbem-22281	92	30	the	the	DET
fbem-22281	92	31	relationships	relationship	NOUN
fbem-22281	92	32	between	between	ADP
fbem-22281	92	33	characters	character	NOUN
fbem-22281	92	34	.	.	PUNCT
fbem-22281	93	1	the	the	DET
fbem-22281	93	2	value	value	NOUN
fbem-22281	93	3	of	of	ADP
fbem-22281	93	4	building	building	NOUN
fbem-22281	93	5	scenes	scene	NOUN
fbem-22281	93	6	lies	lie	VERB
fbem-22281	93	7	in	in	ADP
fbem-22281	93	8	providing	provide	VERB
fbem-22281	93	9	users	user	NOUN
fbem-22281	93	10	with	with	ADP
fbem-22281	93	11	specific	specific	ADJ
fbem-22281	93	12	services	service	NOUN
fbem-22281	93	13	in	in	ADP
fbem-22281	93	14	specific	specific	ADJ
fbem-22281	93	15	scenes	scene	NOUN
fbem-22281	93	16	,	,	PUNCT
fbem-22281	93	17	even	even	ADV
fbem-22281	93	18	predicting	predict	VERB
fbem-22281	93	19	the	the	DET
fbem-22281	93	20	user	user	NOUN
fbem-22281	93	21	's	's	PART
fbem-22281	93	22	next	next	ADJ
fbem-22281	93	23	actions	action	NOUN
fbem-22281	93	24	,	,	PUNCT
fbem-22281	93	25	and	and	CCONJ
fbem-22281	93	26	providing	provide	VERB
fbem-22281	93	27	targeted	target	VERB
fbem-22281	93	28	services	service	NOUN
fbem-22281	93	29	in	in	ADP
fbem-22281	93	30	advance	advance	NOUN
fbem-22281	93	31	.	.	PUNCT
fbem-22281	94	1	scene	scene	NOUN
fbem-22281	94	2	marketing	marketing	NOUN
fbem-22281	94	3	is	be	AUX
fbem-22281	94	4	a	a	DET
fbem-22281	94	5	marketing	marketing	NOUN
fbem-22281	94	6	activity	activity	NOUN
fbem-22281	94	7	carried	carry	VERB
fbem-22281	94	8	out	out	ADP
fbem-22281	94	9	in	in	ADP
fbem-22281	94	10	a	a	DET
fbem-22281	94	11	certain	certain	ADJ
fbem-22281	94	12	scene	scene	NOUN
fbem-22281	94	13	.	.	PUNCT
fbem-22281	95	1	its	its	PRON
fbem-22281	95	2	essence	essence	NOUN
fbem-22281	95	3	is	be	AUX
fbem-22281	95	4	to	to	PART
fbem-22281	95	5	meet	meet	VERB
fbem-22281	95	6	the	the	DET
fbem-22281	95	7	real	real	ADJ
fbem-22281	95	8	or	or	CCONJ
fbem-22281	95	9	potential	potential	ADJ
fbem-22281	95	10	needs	need	NOUN
fbem-22281	95	11	of	of	ADP
fbem-22281	95	12	users	user	NOUN
fbem-22281	95	13	in	in	ADP
fbem-22281	95	14	a	a	DET
fbem-22281	95	15	specific	specific	ADJ
fbem-22281	95	16	scene	scene	NOUN
fbem-22281	95	17	.	.	PUNCT
fbem-22281	96	1	in	in	ADP
fbem-22281	96	2	the	the	DET
fbem-22281	96	3	mobile	mobile	ADJ
fbem-22281	96	4	media	medium	NOUN
fbem-22281	96	5	era	era	NOUN
fbem-22281	96	6	,	,	PUNCT
fbem-22281	96	7	user	user	NOUN
fbem-22281	96	8	information	information	NOUN
fbem-22281	96	9	acquisition	acquisition	NOUN
fbem-22281	96	10	is	be	AUX
fbem-22281	96	11	highly	highly	ADV
fbem-22281	96	12	fragmented	fragmented	ADJ
fbem-22281	96	13	.	.	PUNCT
fbem-22281	97	1	users	user	NOUN
fbem-22281	97	2	’	'	PUNCT
fbem-22281	97	3	experience	experience	NOUN
fbem-22281	97	4	in	in	ADP
fbem-22281	97	5	the	the	DET
fbem-22281	97	6	scene	scene	NOUN
fbem-22281	97	7	becomes	become	VERB
fbem-22281	97	8	interesting	interesting	ADJ
fbem-22281	97	9	,	,	PUNCT
fbem-22281	97	10	useful	useful	ADJ
fbem-22281	97	11	,	,	PUNCT
fbem-22281	97	12	and	and	CCONJ
fbem-22281	97	13	happy	happy	ADJ
fbem-22281	97	14	,	,	PUNCT
fbem-22281	97	15	thereby	thereby	ADV
fbem-22281	97	16	generating	generate	VERB
fbem-22281	97	17	"	"	PUNCT
fbem-22281	97	18	empathy	empathy	NOUN
fbem-22281	97	19	"	"	PUNCT
fbem-22281	97	20	for	for	ADP
fbem-22281	97	21	brands	brand	NOUN
fbem-22281	97	22	and	and	CCONJ
fbem-22281	97	23	products	product	NOUN
fbem-22281	97	24	[	[	X
fbem-22281	97	25	12	12	NUM
fbem-22281	97	26	]	]	PUNCT
fbem-22281	97	27	.	.	PUNCT
fbem-22281	98	1	wang	wang	PROPN
fbem-22281	98	2	et	et	PROPN
fbem-22281	98	3	al	al	PROPN
fbem-22281	98	4	.	.	PUNCT
fbem-22281	99	1	[	[	X
fbem-22281	99	2	3	3	NUM
fbem-22281	99	3	-	-	SYM
fbem-22281	99	4	1	1	NUM
fbem-22281	99	5	]	]	PUNCT
fbem-22281	99	6	also	also	ADV
fbem-22281	99	7	mentioned	mention	VERB
fbem-22281	99	8	that	that	SCONJ
fbem-22281	99	9	the	the	DET
fbem-22281	99	10	scene	scene	NOUN
fbem-22281	99	11	mode	mode	NOUN
fbem-22281	99	12	has	have	VERB
fbem-22281	99	13	a	a	DET
fbem-22281	99	14	new	new	ADJ
fbem-22281	99	15	change	change	NOUN
fbem-22281	99	16	paying	pay	VERB
fbem-22281	99	17	more	more	ADJ
fbem-22281	99	18	attention	attention	NOUN
fbem-22281	99	19	to	to	ADP
fbem-22281	99	20	consumer	consumer	NOUN
fbem-22281	99	21	experience	experience	NOUN
fbem-22281	99	22	in	in	ADP
fbem-22281	99	23	the	the	DET
fbem-22281	99	24	era	era	NOUN
fbem-22281	99	25	of	of	ADP
fbem-22281	99	26	the	the	DET
fbem-22281	99	27	internet	internet	NOUN
fbem-22281	99	28	.	.	PUNCT
fbem-22281	100	1	only	only	ADV
fbem-22281	100	2	by	by	ADP
fbem-22281	100	3	constructing	construct	VERB
fbem-22281	100	4	from	from	ADP
fbem-22281	100	5	multiple	multiple	ADJ
fbem-22281	100	6	angles	angle	NOUN
fbem-22281	100	7	,	,	PUNCT
fbem-22281	100	8	deeply	deeply	ADV
fbem-22281	100	9	interacting	interact	VERB
fbem-22281	100	10	and	and	CCONJ
fbem-22281	100	11	increasing	increase	VERB
fbem-22281	100	12	scene	scene	NOUN
fbem-22281	100	13	experience	experience	NOUN
fbem-22281	100	14	can	can	AUX
fbem-22281	100	15	we	we	PRON
fbem-22281	100	16	effectively	effectively	ADV
fbem-22281	100	17	achieve	achieve	VERB
fbem-22281	100	18	the	the	DET
fbem-22281	100	19	expected	expect	VERB
fbem-22281	100	20	goal	goal	NOUN
fbem-22281	100	21	of	of	ADP
fbem-22281	100	22	marketing	marketing	NOUN
fbem-22281	100	23	.	.	PUNCT
fbem-22281	101	1	enterprises	enterprise	NOUN
fbem-22281	101	2	are	be	AUX
fbem-22281	101	3	increasingly	increasingly	ADV
fbem-22281	101	4	focusing	focus	VERB
fbem-22281	101	5	on	on	ADP
fbem-22281	101	6	user	user	NOUN
fbem-22281	101	7	experience	experience	NOUN
fbem-22281	101	8	in	in	ADP
fbem-22281	101	9	the	the	DET
fbem-22281	101	10	marketing	marketing	NOUN
fbem-22281	101	11	process	process	NOUN
fbem-22281	101	12	and	and	CCONJ
fbem-22281	101	13	attempting	attempt	VERB
fbem-22281	101	14	to	to	PART
fbem-22281	101	15	establish	establish	VERB
fbem-22281	101	16	deep	deep	ADJ
fbem-22281	101	17	experiences	experience	NOUN
fbem-22281	101	18	to	to	PART
fbem-22281	101	19	improve	improve	VERB
fbem-22281	101	20	marketing	marketing	NOUN
fbem-22281	101	21	efficiency	efficiency	NOUN
fbem-22281	101	22	.	.	PUNCT
fbem-22281	102	1	the	the	DET
fbem-22281	102	2	purpose	purpose	NOUN
fbem-22281	102	3	of	of	ADP
fbem-22281	102	4	deep	deep	ADJ
fbem-22281	102	5	experience	experience	NOUN
fbem-22281	102	6	is	be	AUX
fbem-22281	102	7	to	to	PART
fbem-22281	102	8	let	let	VERB
fbem-22281	102	9	consumers	consumer	NOUN
fbem-22281	102	10	infiltrate	infiltrate	VERB
fbem-22281	102	11	the	the	DET
fbem-22281	102	12	scene	scene	NOUN
fbem-22281	102	13	,	,	PUNCT
fbem-22281	102	14	give	give	VERB
fbem-22281	102	15	the	the	DET
fbem-22281	102	16	most	most	ADV
fbem-22281	102	17	profound	profound	ADJ
fbem-22281	102	18	sensory	sensory	ADJ
fbem-22281	102	19	contact	contact	NOUN
fbem-22281	102	20	,	,	PUNCT
fbem-22281	102	21	and	and	CCONJ
fbem-22281	102	22	produce	produce	VERB
fbem-22281	102	23	psychological	psychological	ADJ
fbem-22281	102	24	touch	touch	NOUN
fbem-22281	102	25	,	,	PUNCT
fbem-22281	102	26	emotional	emotional	ADJ
fbem-22281	102	27	resonance	resonance	NOUN
fbem-22281	102	28	and	and	CCONJ
fbem-22281	102	29	role	role	NOUN
fbem-22281	102	30	introduction	introduction	NOUN
fbem-22281	102	31	[	[	X
fbem-22281	102	32	3	3	NUM
fbem-22281	102	33	-	-	SYM
fbem-22281	102	34	2	2	NUM
fbem-22281	102	35	]	]	PUNCT
fbem-22281	102	36	.	.	PUNCT
fbem-22281	103	1	consumers	consumer	NOUN
fbem-22281	103	2	can	can	AUX
fbem-22281	103	3	have	have	VERB
fbem-22281	103	4	a	a	DET
fbem-22281	103	5	specific	specific	ADJ
fbem-22281	103	6	impression	impression	NOUN
fbem-22281	103	7	of	of	ADP
fbem-22281	103	8	specific	specific	ADJ
fbem-22281	103	9	products	product	NOUN
fbem-22281	103	10	only	only	ADV
fbem-22281	103	11	after	after	SCONJ
fbem-22281	103	12	they	they	PRON
fbem-22281	103	13	have	have	AUX
fbem-22281	103	14	experienced	experience	VERB
fbem-22281	103	15	it	it	PRON
fbem-22281	103	16	and	and	CCONJ
fbem-22281	103	17	tried	try	VERB
fbem-22281	103	18	it	it	PRON
fbem-22281	103	19	.	.	PUNCT
fbem-22281	104	1	this	this	PRON
fbem-22281	104	2	then	then	ADV
fbem-22281	104	3	has	have	VERB
fbem-22281	104	4	a	a	DET
fbem-22281	104	5	final	final	ADJ
fbem-22281	104	6	impact	impact	NOUN
fbem-22281	104	7	on	on	ADP
fbem-22281	104	8	consumption	consumption	NOUN
fbem-22281	104	9	.	.	PUNCT
fbem-22281	105	1	the	the	DET
fbem-22281	105	2	essence	essence	NOUN
fbem-22281	105	3	of	of	ADP
fbem-22281	105	4	scene	scene	NOUN
fbem-22281	105	5	marketing	marketing	NOUN
fbem-22281	105	6	is	be	AUX
fbem-22281	105	7	to	to	PART
fbem-22281	105	8	establish	establish	VERB
fbem-22281	105	9	the	the	DET
fbem-22281	105	10	connection	connection	NOUN
fbem-22281	105	11	between	between	ADP
fbem-22281	105	12	life	life	NOUN
fbem-22281	105	13	and	and	CCONJ
fbem-22281	105	14	emotion	emotion	NOUN
fbem-22281	105	15	through	through	ADP
fbem-22281	105	16	user	user	NOUN
fbem-22281	105	17	experience	experience	NOUN
fbem-22281	105	18	,	,	PUNCT
fbem-22281	105	19	generate	generate	VERB
fbem-22281	105	20	experience	experience	NOUN
fbem-22281	105	21	,	,	PUNCT
fbem-22281	105	22	integrate	integrate	VERB
fbem-22281	105	23	emotion	emotion	NOUN
fbem-22281	105	24	,	,	PUNCT
fbem-22281	105	25	and	and	CCONJ
fbem-22281	105	26	make	make	VERB
fbem-22281	105	27	consumers	consumer	NOUN
fbem-22281	105	28	get	get	VERB
fbem-22281	105	29	real	real	ADJ
fbem-22281	105	30	experience	experience	NOUN
fbem-22281	105	31	and	and	CCONJ
fbem-22281	105	32	personalized	personalized	ADJ
fbem-22281	105	33	experience	experience	NOUN
fbem-22281	105	34	through	through	ADP
fbem-22281	105	35	deep	deep	ADJ
fbem-22281	105	36	experience	experience	NOUN
fbem-22281	105	37	.	.	PUNCT
fbem-22281	106	1	some	some	DET
fbem-22281	106	2	scholars	scholar	NOUN
fbem-22281	106	3	have	have	AUX
fbem-22281	106	4	found	find	VERB
fbem-22281	106	5	that	that	SCONJ
fbem-22281	106	6	situational	situational	ADJ
fbem-22281	106	7	information	information	NOUN
fbem-22281	106	8	is	be	AUX
fbem-22281	106	9	helpful	helpful	ADJ
fbem-22281	106	10	to	to	ADP
fbem-22281	106	11	consumers	consumer	NOUN
fbem-22281	106	12	’	'	PUNCT
fbem-22281	106	13	positive	positive	ADJ
fbem-22281	106	14	perception	perception	NOUN
fbem-22281	106	15	of	of	ADP
fbem-22281	106	16	product	product	NOUN
fbem-22281	106	17	image	image	NOUN
fbem-22281	106	18	.	.	PUNCT
fbem-22281	107	1	through	through	ADP
fbem-22281	107	2	the	the	DET
fbem-22281	107	3	shaping	shaping	NOUN
fbem-22281	107	4	of	of	ADP
fbem-22281	107	5	the	the	DET
fbem-22281	107	6	scene	scene	NOUN
fbem-22281	107	7	,	,	PUNCT
fbem-22281	107	8	consumers	consumer	NOUN
fbem-22281	107	9	’	'	PUNCT
fbem-22281	107	10	imagination	imagination	NOUN
fbem-22281	107	11	and	and	CCONJ
fbem-22281	107	12	association	association	NOUN
fbem-22281	107	13	can	can	AUX
fbem-22281	107	14	be	be	AUX
fbem-22281	107	15	aroused	arouse	VERB
fbem-22281	107	16	,	,	PUNCT
fbem-22281	107	17	and	and	CCONJ
fbem-22281	107	18	the	the	DET
fbem-22281	107	19	motivation	motivation	NOUN
fbem-22281	107	20	for	for	ADP
fbem-22281	107	21	appropriate	appropriate	ADJ
fbem-22281	107	22	scene	scene	NOUN
fbem-22281	107	23	layout	layout	NOUN
fbem-22281	107	24	can	can	AUX
fbem-22281	107	25	be	be	AUX
fbem-22281	107	26	found	find	VERB
fbem-22281	107	27	out	out	ADP
fbem-22281	107	28	,	,	PUNCT
fbem-22281	107	29	which	which	PRON
fbem-22281	107	30	can	can	AUX
fbem-22281	107	31	better	well	ADV
fbem-22281	107	32	stimulate	stimulate	VERB
fbem-22281	107	33	the	the	DET
fbem-22281	107	34	needs	need	NOUN
fbem-22281	107	35	of	of	ADP
fbem-22281	107	36	consumers	consumer	NOUN
fbem-22281	107	37	.	.	PUNCT
fbem-22281	108	1	liu	liu	PROPN
fbem-22281	108	2	et	et	PROPN
fbem-22281	108	3	al	al	PROPN
fbem-22281	108	4	.	.	PUNCT
fbem-22281	109	1	[	[	X
fbem-22281	109	2	13	13	NUM
fbem-22281	109	3	-	-	SYM
fbem-22281	109	4	1	1	NUM
fbem-22281	109	5	]	]	PUNCT
fbem-22281	109	6	found	find	VERB
fbem-22281	109	7	that	that	SCONJ
fbem-22281	109	8	effective	effective	ADJ
fbem-22281	109	9	editing	editing	NOUN
fbem-22281	109	10	of	of	ADP
fbem-22281	109	11	short	short	ADJ
fbem-22281	109	12	video	video	NOUN
fbem-22281	109	13	scenes	scene	NOUN
fbem-22281	109	14	can	can	AUX
fbem-22281	109	15	enhance	enhance	VERB
fbem-22281	109	16	the	the	DET
fbem-22281	109	17	willingness	willingness	NOUN
fbem-22281	109	18	of	of	ADP
fbem-22281	109	19	consumers	consumer	NOUN
fbem-22281	109	20	to	to	PART
fbem-22281	109	21	watch	watch	VERB
fbem-22281	109	22	the	the	DET
fbem-22281	109	23	video	video	NOUN
fbem-22281	109	24	.	.	PUNCT
fbem-22281	110	1	2.4	2.4	NUM
fbem-22281	110	2	.	.	PUNCT
fbem-22281	110	3	user	user	NOUN
fbem-22281	110	4	participation	participation	NOUN
fbem-22281	110	5	interaction	interaction	NOUN
fbem-22281	110	6	“	"	PUNCT
fbem-22281	110	7	social	social	ADJ
fbem-22281	110	8	media	medium	NOUN
fbem-22281	110	9	have	have	AUX
fbem-22281	110	10	led	lead	VERB
fbem-22281	110	11	to	to	ADP
fbem-22281	110	12	a	a	DET
fbem-22281	110	13	dramatic	dramatic	ADJ
fbem-22281	110	14	shift	shift	NOUN
fbem-22281	110	15	from	from	ADP
fbem-22281	110	16	mass	mass	ADJ
fbem-22281	110	17	communication	communication	NOUN
fbem-22281	110	18	to	to	PART
fbem-22281	110	19	interactive	interactive	VERB
fbem-22281	110	20	digital	digital	ADJ
fbem-22281	110	21	communication	communication	NOUN
fbem-22281	110	22	”	"	PUNCT
fbem-22281	111	1	[	[	X
fbem-22281	111	2	14	14	NUM
fbem-22281	111	3	]	]	PUNCT
fbem-22281	111	4	.	.	PUNCT
fbem-22281	112	1	communication	communication	NOUN
fbem-22281	112	2	scholar	scholar	NOUN
fbem-22281	112	3	denis	denis	PROPN
fbem-22281	112	4	mcquail	mcquail	NOUN
fbem-22281	112	5	pointed	point	VERB
fbem-22281	112	6	out	out	ADP
fbem-22281	112	7	that	that	SCONJ
fbem-22281	112	8	in	in	ADP
fbem-22281	112	9	the	the	DET
fbem-22281	112	10	new	new	ADJ
fbem-22281	112	11	media	medium	NOUN
fbem-22281	112	12	era	era	NOUN
fbem-22281	112	13	,	,	PUNCT
fbem-22281	112	14	active	active	ADJ
fbem-22281	112	15	questioners	questioner	NOUN
fbem-22281	112	16	,	,	PUNCT
fbem-22281	112	17	responders	responder	NOUN
fbem-22281	112	18	and	and	CCONJ
fbem-22281	112	19	communicators	communicator	NOUN
fbem-22281	112	20	will	will	AUX
fbem-22281	112	21	replace	replace	VERB
fbem-22281	112	22	passive	passive	ADJ
fbem-22281	112	23	listeners	listener	NOUN
fbem-22281	112	24	,	,	PUNCT
fbem-22281	112	25	consumers	consumer	NOUN
fbem-22281	112	26	and	and	CCONJ
fbem-22281	112	27	target	target	VERB
fbem-22281	112	28	users	user	NOUN
fbem-22281	112	29	in	in	ADP
fbem-22281	112	30	the	the	DET
fbem-22281	112	31	traditional	traditional	ADJ
fbem-22281	112	32	media	medium	NOUN
fbem-22281	112	33	era	era	NOUN
fbem-22281	112	34	.	.	PUNCT
fbem-22281	113	1	when	when	SCONJ
fbem-22281	113	2	consumers	consumer	NOUN
fbem-22281	113	3	are	be	AUX
fbem-22281	113	4	socially	socially	ADV
fbem-22281	113	5	engaged	engage	VERB
fbem-22281	113	6	,	,	PUNCT
fbem-22281	113	7	they	they	PRON
fbem-22281	113	8	may	may	AUX
fbem-22281	113	9	experience	experience	VERB
fbem-22281	113	10	the	the	DET
fbem-22281	113	11	brand	brand	NOUN
fbem-22281	113	12	by	by	ADP
fbem-22281	113	13	actively	actively	ADV
fbem-22281	113	14	participating	participate	VERB
fbem-22281	113	15	and	and	CCONJ
fbem-22281	113	16	interacting	interact	VERB
fbem-22281	113	17	with	with	ADP
fbem-22281	113	18	it	it	PRON
fbem-22281	113	19	[	[	X
fbem-22281	113	20	15	15	NUM
fbem-22281	113	21	-	-	SYM
fbem-22281	113	22	1	1	NUM
fbem-22281	113	23	]	]	PUNCT
fbem-22281	113	24	.	.	PUNCT
fbem-22281	114	1	persaud	persaud	PROPN
fbem-22281	115	1	[	[	X
fbem-22281	115	2	16	16	NUM
fbem-22281	115	3	]	]	PUNCT
fbem-22281	115	4	pointed	point	VERB
fbem-22281	115	5	out	out	ADP
fbem-22281	115	6	that	that	SCONJ
fbem-22281	115	7	social	social	ADJ
fbem-22281	115	8	media	medium	NOUN
fbem-22281	115	9	sites	site	NOUN
fbem-22281	115	10	facilitate	facilitate	VERB
fbem-22281	115	11	the	the	DET
fbem-22281	115	12	generation	generation	NOUN
fbem-22281	115	13	of	of	ADP
fbem-22281	115	14	perceptions	perception	NOUN
fbem-22281	115	15	and	and	CCONJ
fbem-22281	115	16	attitudes	attitude	NOUN
fbem-22281	115	17	as	as	ADV
fbem-22281	115	18	well	well	ADV
fbem-22281	115	19	as	as	ADP
fbem-22281	115	20	the	the	DET
fbem-22281	115	21	formation	formation	NOUN
fbem-22281	115	22	and	and	CCONJ
fbem-22281	115	23	maintenance	maintenance	NOUN
fbem-22281	115	24	of	of	ADP
fbem-22281	115	25	relationships	relationship	NOUN
fbem-22281	115	26	among	among	ADP
fbem-22281	115	27	users	user	NOUN
fbem-22281	115	28	and	and	CCONJ
fbem-22281	115	29	between	between	ADP
fbem-22281	115	30	users	user	NOUN
fbem-22281	115	31	and	and	CCONJ
fbem-22281	115	32	organizations	organization	NOUN
fbem-22281	115	33	.	.	PUNCT
fbem-22281	116	1	all	all	PRON
fbem-22281	116	2	of	of	ADP
fbem-22281	116	3	these	these	DET
fbem-22281	116	4	factors	factor	NOUN
fbem-22281	116	5	contribute	contribute	VERB
fbem-22281	116	6	to	to	ADP
fbem-22281	116	7	a	a	DET
fbem-22281	116	8	brand	brand	NOUN
fbem-22281	116	9	’s	’s	PART
fbem-22281	116	10	reputation	reputation	NOUN
fbem-22281	116	11	.	.	PUNCT
fbem-22281	117	1	according	accord	VERB
fbem-22281	117	2	to	to	ADP
fbem-22281	117	3	doorley	doorley	NOUN
fbem-22281	117	4	and	and	CCONJ
fbem-22281	117	5	garcia	garcia	PROPN
fbem-22281	117	6	,	,	PUNCT
fbem-22281	117	7	reputation	reputation	NOUN
fbem-22281	117	8	adds	add	VERB
fbem-22281	117	9	value	value	NOUN
fbem-22281	117	10	to	to	ADP
fbem-22281	117	11	the	the	DET
fbem-22281	117	12	actual	actual	ADJ
fbem-22281	117	13	worth	worth	NOUN
fbem-22281	117	14	of	of	ADP
fbem-22281	117	15	a	a	DET
fbem-22281	117	16	company	company	NOUN
fbem-22281	117	17	and	and	CCONJ
fbem-22281	117	18	is	be	AUX
fbem-22281	117	19	built	build	VERB
fbem-22281	117	20	on	on	ADP
fbem-22281	117	21	performance	performance	NOUN
fbem-22281	117	22	,	,	PUNCT
fbem-22281	117	23	behavior	behavior	NOUN
fbem-22281	117	24	and	and	CCONJ
fbem-22281	117	25	communication	communication	NOUN
fbem-22281	117	26	.	.	PUNCT
fbem-22281	118	1	a	a	DET
fbem-22281	118	2	key	key	ADJ
fbem-22281	118	3	component	component	NOUN
fbem-22281	118	4	of	of	ADP
fbem-22281	118	5	brand	brand	NOUN
fbem-22281	118	6	reputation	reputation	NOUN
fbem-22281	118	7	is	be	AUX
fbem-22281	118	8	its	its	PRON
fbem-22281	118	9	relationship	relationship	NOUN
fbem-22281	118	10	with	with	ADP
fbem-22281	118	11	its	its	PRON
fbem-22281	118	12	public	public	NOUN
fbem-22281	118	13	.	.	PUNCT
fbem-22281	119	1	for	for	ADP
fbem-22281	119	2	a	a	DET
fbem-22281	119	3	brand	brand	NOUN
fbem-22281	119	4	to	to	PART
fbem-22281	119	5	achieve	achieve	VERB
fbem-22281	119	6	a	a	DET
fbem-22281	119	7	positive	positive	ADJ
fbem-22281	119	8	reputation	reputation	NOUN
fbem-22281	119	9	with	with	ADP
fbem-22281	119	10	its	its	PRON
fbem-22281	119	11	public	public	NOUN
fbem-22281	119	12	,	,	PUNCT
fbem-22281	119	13	it	it	PRON
fbem-22281	119	14	must	must	AUX
fbem-22281	119	15	establish	establish	VERB
fbem-22281	119	16	a	a	DET
fbem-22281	119	17	relationship	relationship	NOUN
fbem-22281	119	18	that	that	PRON
fbem-22281	119	19	is	be	AUX
fbem-22281	119	20	two	two	NUM
fbem-22281	119	21	-	-	PUNCT
fbem-22281	119	22	way	way	NOUN
fbem-22281	119	23	symmetrical	symmetrical	ADJ
fbem-22281	119	24	,	,	PUNCT
fbem-22281	119	25	or	or	CCONJ
fbem-22281	119	26	mutually	mutually	ADV
fbem-22281	119	27	beneficial	beneficial	ADJ
fbem-22281	119	28	.	.	PUNCT
fbem-22281	120	1	due	due	ADP
fbem-22281	120	2	to	to	ADP
fbem-22281	120	3	the	the	DET
fbem-22281	120	4	development	development	NOUN
fbem-22281	120	5	and	and	CCONJ
fbem-22281	120	6	merging	merging	NOUN
fbem-22281	120	7	of	of	ADP
fbem-22281	120	8	new	new	ADJ
fbem-22281	120	9	media	medium	NOUN
fbem-22281	120	10	technologies	technology	NOUN
fbem-22281	120	11	,	,	PUNCT
fbem-22281	120	12	interactivity	interactivity	NOUN
fbem-22281	120	13	now	now	ADV
fbem-22281	120	14	most	most	ADV
fbem-22281	120	15	commonly	commonly	ADV
fbem-22281	120	16	refers	refer	VERB
fbem-22281	120	17	to	to	ADP
fbem-22281	120	18	the	the	DET
fbem-22281	120	19	user	user	NOUN
fbem-22281	120	20	’s	’s	PART
fbem-22281	120	21	ability	ability	NOUN
fbem-22281	120	22	“	"	PUNCT
fbem-22281	120	23	to	to	PART
fbem-22281	120	24	be	be	AUX
fbem-22281	120	25	both	both	DET
fbem-22281	120	26	sources	source	NOUN
fbem-22281	120	27	and	and	CCONJ
fbem-22281	120	28	recipients	recipient	NOUN
fbem-22281	120	29	of	of	ADP
fbem-22281	120	30	content	content	NOUN
fbem-22281	120	31	and	and	CCONJ
fbem-22281	120	32	interaction	interaction	NOUN
fbem-22281	120	33	”	"	PUNCT
fbem-22281	120	34	.	.	PUNCT
fbem-22281	121	1	interactive	interactive	ADJ
fbem-22281	121	2	brand	brand	NOUN
fbem-22281	121	3	pages	page	NOUN
fbem-22281	121	4	on	on	ADP
fbem-22281	121	5	social	social	ADJ
fbem-22281	121	6	media	medium	NOUN
fbem-22281	121	7	promote	promote	VERB
fbem-22281	121	8	contact	contact	NOUN
fbem-22281	121	9	between	between	ADP
fbem-22281	121	10	customers	customer	NOUN
fbem-22281	121	11	and	and	CCONJ
fbem-22281	121	12	brands	brand	NOUN
fbem-22281	121	13	and	and	CCONJ
fbem-22281	121	14	affect	affect	VERB
fbem-22281	121	15	the	the	DET
fbem-22281	121	16	generation	generation	NOUN
fbem-22281	121	17	of	of	ADP
fbem-22281	121	18	favorable	favorable	ADJ
fbem-22281	121	19	impressions	impression	NOUN
fbem-22281	121	20	of	of	ADP
fbem-22281	121	21	a	a	DET
fbem-22281	121	22	brand	brand	NOUN
fbem-22281	121	23	[	[	X
fbem-22281	121	24	17	17	NUM
fbem-22281	121	25	]	]	PUNCT
fbem-22281	121	26	.	.	PUNCT
fbem-22281	122	1	sharing	share	VERB
fbem-22281	122	2	a	a	DET
fbem-22281	122	3	link	link	NOUN
fbem-22281	122	4	to	to	ADP
fbem-22281	122	5	the	the	DET
fbem-22281	122	6	official	official	ADJ
fbem-22281	122	7	website	website	NOUN
fbem-22281	122	8	of	of	ADP
fbem-22281	122	9	the	the	DET
fbem-22281	122	10	brand	brand	NOUN
fbem-22281	122	11	,	,	PUNCT
fbem-22281	122	12	as	as	ADV
fbem-22281	122	13	well	well	ADV
fbem-22281	122	14	as	as	ADP
fbem-22281	122	15	promoting	promote	VERB
fbem-22281	122	16	the	the	DET
fbem-22281	122	17	sharing	sharing	NOUN
fbem-22281	122	18	and	and	CCONJ
fbem-22281	122	19	dissemination	dissemination	NOUN
fbem-22281	122	20	of	of	ADP
fbem-22281	122	21	knowledge	knowledge	NOUN
fbem-22281	122	22	relating	relate	VERB
fbem-22281	122	23	to	to	ADP
fbem-22281	122	24	the	the	DET
fbem-22281	122	25	brand	brand	NOUN
fbem-22281	122	26	among	among	ADP
fbem-22281	122	27	consumers	consumer	NOUN
fbem-22281	122	28	,	,	PUNCT
fbem-22281	122	29	can	can	AUX
fbem-22281	122	30	increase	increase	VERB
fbem-22281	122	31	interactivity	interactivity	NOUN
fbem-22281	122	32	[	[	X
fbem-22281	122	33	18	18	NUM
fbem-22281	122	34	]	]	PUNCT
fbem-22281	122	35	.	.	PUNCT
fbem-22281	123	1	marketers	marketer	NOUN
fbem-22281	123	2	can	can	AUX
fbem-22281	123	3	also	also	ADV
fbem-22281	123	4	promote	promote	VERB
fbem-22281	123	5	users	user	NOUN
fbem-22281	123	6	'	'	PART
fbem-22281	123	7	involvement	involvement	NOUN
fbem-22281	123	8	through	through	ADP
fbem-22281	123	9	the	the	DET
fbem-22281	123	10	submission	submission	NOUN
fbem-22281	123	11	of	of	ADP
fbem-22281	123	12	their	their	PRON
fbem-22281	123	13	statements	statement	NOUN
fbem-22281	123	14	,	,	PUNCT
fbem-22281	123	15	sharing	share	VERB
fbem-22281	123	16	feedback	feedback	NOUN
fbem-22281	123	17	,	,	PUNCT
fbem-22281	123	18	and	and	CCONJ
fbem-22281	123	19	subscribing	subscribe	VERB
fbem-22281	123	20	to	to	ADP
fbem-22281	123	21	the	the	DET
fbem-22281	123	22	company	company	NOUN
fbem-22281	123	23	website	website	NOUN
fbem-22281	123	24	[	[	X
fbem-22281	123	25	19	19	NUM
fbem-22281	123	26	]	]	PUNCT
fbem-22281	123	27	,	,	PUNCT
fbem-22281	123	28	these	these	DET
fbem-22281	123	29	customer	customer	NOUN
fbem-22281	123	30	engagement	engagement	NOUN
fbem-22281	123	31	practices	practice	NOUN
fbem-22281	123	32	are	be	AUX
fbem-22281	123	33	essential	essential	ADJ
fbem-22281	123	34	in	in	ADP
fbem-22281	123	35	enhancing	enhance	VERB
fbem-22281	123	36	experiences	experience	NOUN
fbem-22281	123	37	between	between	ADP
fbem-22281	123	38	brands	brand	NOUN
fbem-22281	123	39	and	and	CCONJ
fbem-22281	123	40	consumers	consumer	NOUN
fbem-22281	124	1	[	[	X
fbem-22281	124	2	20	20	NUM
fbem-22281	124	3	-	-	SYM
fbem-22281	124	4	1	1	NUM
fbem-22281	124	5	]	]	PUNCT
fbem-22281	124	6	.	.	PUNCT
fbem-22281	125	1	the	the	DET
fbem-22281	125	2	result	result	NOUN
fbem-22281	125	3	enhances	enhance	VERB
fbem-22281	125	4	customers	customer	NOUN
fbem-22281	125	5	'	'	PART
fbem-22281	125	6	semantic	semantic	ADJ
fbem-22281	125	7	awareness	awareness	NOUN
fbem-22281	125	8	of	of	ADP
fbem-22281	125	9	product	product	NOUN
fbem-22281	125	10	characteristics	characteristic	NOUN
fbem-22281	125	11	and	and	CCONJ
fbem-22281	125	12	brand	brand	NOUN
fbem-22281	125	13	benefits	benefit	NOUN
fbem-22281	125	14	[	[	X
fbem-22281	125	15	21	21	NUM
fbem-22281	125	16	]	]	PUNCT
fbem-22281	125	17	,	,	PUNCT
fbem-22281	125	18	by	by	ADP
fbem-22281	125	19	facilitating	facilitate	VERB
fbem-22281	125	20	customers	customer	NOUN
fbem-22281	125	21	to	to	PART
fbem-22281	125	22	give	give	VERB
fbem-22281	125	23	their	their	PRON
fbem-22281	125	24	feedback	feedback	NOUN
fbem-22281	125	25	to	to	ADP
fbem-22281	125	26	companies	company	NOUN
fbem-22281	125	27	,	,	PUNCT
fbem-22281	125	28	thereby	thereby	ADV
fbem-22281	125	29	allowing	allow	VERB
fbem-22281	125	30	firms	firm	NOUN
fbem-22281	125	31	to	to	PART
fbem-22281	125	32	increase	increase	VERB
fbem-22281	125	33	the	the	DET
fbem-22281	125	34	worth	worth	NOUN
fbem-22281	125	35	of	of	ADP
fbem-22281	125	36	their	their	PRON
fbem-22281	125	37	products	product	NOUN
fbem-22281	125	38	and	and	CCONJ
fbem-22281	125	39	services	service	NOUN
fbem-22281	125	40	[	[	X
fbem-22281	125	41	20	20	NUM
fbem-22281	125	42	-	-	SYM
fbem-22281	125	43	2	2	NUM
fbem-22281	125	44	]	]	PUNCT
fbem-22281	125	45	.	.	PUNCT
fbem-22281	126	1	users	user	NOUN
fbem-22281	126	2	’	'	PUNCT
fbem-22281	126	3	participatory	participatory	ADJ
fbem-22281	126	4	behavior	behavior	NOUN
fbem-22281	126	5	is	be	AUX
fbem-22281	126	6	a	a	DET
fbem-22281	126	7	critical	critical	ADJ
fbem-22281	126	8	construct	construct	NOUN
fbem-22281	126	9	to	to	PART
fbem-22281	126	10	be	be	AUX
fbem-22281	126	11	pursued	pursue	VERB
fbem-22281	126	12	by	by	ADP
fbem-22281	126	13	brands	brand	NOUN
fbem-22281	126	14	,	,	PUNCT
fbem-22281	126	15	as	as	SCONJ
fbem-22281	126	16	it	it	PRON
fbem-22281	126	17	generates	generate	VERB
fbem-22281	126	18	positive	positive	ADJ
fbem-22281	126	19	brand	brand	NOUN
fbem-22281	126	20	consequences	consequence	NOUN
fbem-22281	126	21	.	.	PUNCT
fbem-22281	127	1	this	this	DET
fbem-22281	127	2	proposition	proposition	NOUN
fbem-22281	127	3	finds	find	VERB
fbem-22281	127	4	support	support	NOUN
fbem-22281	127	5	in	in	ADP
fbem-22281	127	6	the	the	DET
fbem-22281	127	7	area	area	NOUN
fbem-22281	127	8	of	of	ADP
fbem-22281	127	9	traditional	traditional	ADJ
fbem-22281	127	10	vbc	vbc	VERB
fbem-22281	127	11	,	,	PUNCT
fbem-22281	127	12	where	where	SCONJ
fbem-22281	127	13	users	user	NOUN
fbem-22281	127	14	’	'	PUNCT
fbem-22281	127	15	participatory	participatory	ADJ
fbem-22281	127	16	behavior	behavior	NOUN
fbem-22281	127	17	is	be	AUX
fbem-22281	127	18	recognized	recognize	VERB
fbem-22281	127	19	as	as	ADP
fbem-22281	127	20	a	a	DET
fbem-22281	127	21	vital	vital	ADJ
fbem-22281	127	22	construct	construct	NOUN
fbem-22281	127	23	to	to	PART
fbem-22281	127	24	be	be	AUX
fbem-22281	127	25	pursued	pursue	VERB
fbem-22281	127	26	by	by	ADP
fbem-22281	127	27	brands	brand	NOUN
fbem-22281	127	28	,	,	PUNCT
fbem-22281	127	29	as	as	SCONJ
fbem-22281	127	30	participation	participation	NOUN
fbem-22281	127	31	implies	imply	VERB
fbem-22281	127	32	that	that	SCONJ
fbem-22281	127	33	interactions	interaction	NOUN
fbem-22281	127	34	are	be	AUX
fbem-22281	127	35	actually	actually	ADV
fbem-22281	127	36	occurring	occur	VERB
fbem-22281	127	37	and	and	CCONJ
fbem-22281	127	38	that	that	DET
fbem-22281	127	39	value	value	NOUN
fbem-22281	127	40	is	be	AUX
fbem-22281	127	41	collectively	collectively	ADV
fbem-22281	127	42	produced	produce	VERB
fbem-22281	127	43	and	and	CCONJ
fbem-22281	127	44	consumed	consume	VERB
fbem-22281	127	45	through	through	ADP
fbem-22281	127	46	the	the	DET
fbem-22281	127	47	various	various	ADJ
fbem-22281	127	48	processes	process	NOUN
fbem-22281	127	49	that	that	PRON
fbem-22281	127	50	participation	participation	NOUN
fbem-22281	127	51	implies	imply	VERB
fbem-22281	127	52	.	.	PUNCT
fbem-22281	128	1	therefore	therefore	ADV
fbem-22281	128	2	,	,	PUNCT
fbem-22281	128	3	as	as	SCONJ
fbem-22281	128	4	users	user	NOUN
fbem-22281	128	5	’	'	PUNCT
fbem-22281	128	6	participation	participation	NOUN
fbem-22281	128	7	implies	imply	VERB
fbem-22281	128	8	value	value	NOUN
fbem-22281	128	9	being	be	AUX
fbem-22281	128	10	consumed	consume	VERB
fbem-22281	128	11	,	,	PUNCT
fbem-22281	128	12	it	it	PRON
fbem-22281	128	13	is	be	AUX
fbem-22281	128	14	justifiable	justifiable	ADJ
fbem-22281	128	15	that	that	SCONJ
fbem-22281	128	16	those	those	PRON
fbem-22281	128	17	involved	involve	VERB
fbem-22281	128	18	in	in	ADP
fbem-22281	128	19	the	the	DET
fbem-22281	128	20	value	value	NOUN
fbem-22281	128	21	production	production	NOUN
fbem-22281	128	22	(	(	PUNCT
fbem-22281	128	23	brands	brand	NOUN
fbem-22281	128	24	)	)	PUNCT
fbem-22281	128	25	may	may	AUX
fbem-22281	128	26	enjoy	enjoy	VERB
fbem-22281	128	27	associated	associated	ADJ
fbem-22281	128	28	consequences	consequence	NOUN
fbem-22281	128	29	,	,	PUNCT
fbem-22281	128	30	with	with	ADP
fbem-22281	128	31	potential	potential	ADJ
fbem-22281	128	32	impact	impact	NOUN
fbem-22281	128	33	on	on	ADP
fbem-22281	128	34	users	user	NOUN
fbem-22281	128	35	’	’	PART
fbem-22281	128	36	cognitive	cognitive	ADJ
fbem-22281	128	37	perceptions	perception	NOUN
fbem-22281	128	38	of	of	ADP
fbem-22281	128	39	brands	brand	NOUN
fbem-22281	128	40	.	.	PUNCT
fbem-22281	129	1	consumer	consumer	NOUN
fbem-22281	129	2	interaction	interaction	NOUN
fbem-22281	129	3	and	and	CCONJ
fbem-22281	129	4	engagement	engagement	NOUN
fbem-22281	129	5	are	be	AUX
fbem-22281	129	6	critical	critical	ADJ
fbem-22281	129	7	components	component	NOUN
fbem-22281	129	8	in	in	ADP
fbem-22281	129	9	assisting	assist	VERB
fbem-22281	129	10	marketers	marketer	NOUN
fbem-22281	129	11	in	in	ADP
fbem-22281	129	12	maintaining	maintain	VERB
fbem-22281	129	13	long	long	ADJ
fbem-22281	129	14	-	-	PUNCT
fbem-22281	129	15	term	term	NOUN
fbem-22281	129	16	customer	customer	NOUN
fbem-22281	129	17	relationships	relationship	NOUN
fbem-22281	129	18	.	.	PUNCT
fbem-22281	130	1	short	short	ADJ
fbem-22281	130	2	video	video	NOUN
fbem-22281	130	3	marketing	marketing	NOUN
fbem-22281	130	4	provides	provide	VERB
fbem-22281	130	5	opportunities	opportunity	NOUN
fbem-22281	130	6	for	for	ADP
fbem-22281	130	7	participation	participation	NOUN
fbem-22281	130	8	that	that	PRON
fbem-22281	130	9	foster	foster	ADJ
fbem-22281	130	10	trust	trust	NOUN
fbem-22281	130	11	,	,	PUNCT
fbem-22281	130	12	goodwill	goodwill	NOUN
fbem-22281	130	13	,	,	PUNCT
fbem-22281	130	14	and	and	CCONJ
fbem-22281	130	15	commitment	commitment	NOUN
fbem-22281	130	16	to	to	ADP
fbem-22281	130	17	the	the	DET
fbem-22281	130	18	formation	formation	NOUN
fbem-22281	130	19	of	of	ADP
fbem-22281	130	20	relationships	relationship	NOUN
fbem-22281	130	21	between	between	ADP
fbem-22281	130	22	individuals	individual	NOUN
fbem-22281	130	23	and	and	CCONJ
fbem-22281	130	24	brands	brand	NOUN
fbem-22281	130	25	.	.	PUNCT
fbem-22281	131	1	interaction	interaction	NOUN
fbem-22281	131	2	with	with	ADP
fbem-22281	131	3	present	present	ADJ
fbem-22281	131	4	and	and	CCONJ
fbem-22281	131	5	potential	potential	ADJ
fbem-22281	131	6	customers	customer	NOUN
fbem-22281	131	7	enables	enable	VERB
fbem-22281	131	8	the	the	DET
fbem-22281	131	9	companies	company	NOUN
fbem-22281	131	10	to	to	PART
fbem-22281	131	11	have	have	VERB
fbem-22281	131	12	a	a	DET
fbem-22281	131	13	positive	positive	ADJ
fbem-22281	131	14	attitude	attitude	NOUN
fbem-22281	131	15	toward	toward	ADP
fbem-22281	131	16	the	the	DET
fbem-22281	131	17	brand	brand	NOUN
fbem-22281	131	18	[	[	X
fbem-22281	131	19	22	22	NUM
fbem-22281	131	20	]	]	PUNCT
fbem-22281	131	21	.	.	PUNCT
fbem-22281	132	1	2.5	2.5	NUM
fbem-22281	132	2	.	.	PUNCT
fbem-22281	133	1	brand	brand	NOUN
fbem-22281	133	2	attitude	attitude	NOUN
fbem-22281	133	3	attitude	attitude	NOUN
fbem-22281	133	4	is	be	AUX
fbem-22281	133	5	a	a	DET
fbem-22281	133	6	lasting	last	VERB
fbem-22281	133	7	general	general	ADJ
fbem-22281	133	8	evaluation	evaluation	NOUN
fbem-22281	133	9	of	of	ADP
fbem-22281	133	10	people	people	NOUN
fbem-22281	133	11	,	,	PUNCT
fbem-22281	133	12	objects	object	NOUN
fbem-22281	133	13	,	,	PUNCT
fbem-22281	133	14	advertisements	advertisement	NOUN
fbem-22281	133	15	,	,	PUNCT
fbem-22281	133	16	or	or	CCONJ
fbem-22281	133	17	issues	issue	NOUN
fbem-22281	133	18	.	.	PUNCT
fbem-22281	134	1	it	it	PRON
fbem-22281	134	2	is	be	AUX
fbem-22281	134	3	an	an	DET
fbem-22281	134	4	achievable	achievable	ADJ
fbem-22281	134	5	,	,	PUNCT
fbem-22281	134	6	relatively	relatively	ADV
fbem-22281	134	7	permanent	permanent	ADJ
fbem-22281	134	8	and	and	CCONJ
fbem-22281	134	9	at	at	ADP
fbem-22281	134	10	the	the	DET
fbem-22281	134	11	same	same	ADJ
fbem-22281	134	12	time	time	NOUN
fbem-22281	134	13	purposeful	purposeful	ADJ
fbem-22281	134	14	,	,	PUNCT
fbem-22281	134	15	gradual	gradual	ADJ
fbem-22281	134	16	,	,	PUNCT
fbem-22281	134	17	more	more	ADJ
fbem-22281	134	18	or	or	CCONJ
fbem-22281	134	19	less	less	ADV
fbem-22281	134	20	intensive	intensive	ADJ
fbem-22281	134	21	,	,	PUNCT
fbem-22281	134	22	and	and	CCONJ
fbem-22281	134	23	motivated	motivated	ADJ
fbem-22281	134	24	consumers	consumer	NOUN
fbem-22281	134	25	’	'	PUNCT
fbem-22281	134	26	intention	intention	NOUN
fbem-22281	134	27	to	to	PART
fbem-22281	134	28	react	react	VERB
fbem-22281	134	29	to	to	ADP
fbem-22281	134	30	a	a	DET
fbem-22281	134	31	particular	particular	ADJ
fbem-22281	134	32	object	object	NOUN
fbem-22281	134	33	.	.	PUNCT
fbem-22281	135	1	according	accord	VERB
fbem-22281	135	2	to	to	ADP
fbem-22281	135	3	the	the	DET
fbem-22281	135	4	evaluation	evaluation	NOUN
fbem-22281	135	5	by	by	ADP
fbem-22281	135	6	nikolaou	nikolaou	NOUN
fbem-22281	135	7	[	[	X
fbem-22281	135	8	23	23	NUM
fbem-22281	135	9	]	]	PUNCT
fbem-22281	135	10	,	,	PUNCT
fbem-22281	135	11	attitude	attitude	NOUN
fbem-22281	135	12	could	could	AUX
fbem-22281	135	13	be	be	AUX
fbem-22281	135	14	made	make	VERB
fbem-22281	135	15	toward	toward	ADP
fbem-22281	135	16	a	a	DET
fbem-22281	135	17	particular	particular	ADJ
fbem-22281	135	18	brand	brand	NOUN
fbem-22281	135	19	of	of	ADP
fbem-22281	135	20	an	an	DET
fbem-22281	135	21	organization	organization	NOUN
fbem-22281	135	22	,	,	PUNCT
fbem-22281	135	23	which	which	PRON
fbem-22281	135	24	is	be	AUX
fbem-22281	135	25	called	call	VERB
fbem-22281	135	26	“	"	PUNCT
fbem-22281	135	27	brand	brand	NOUN
fbem-22281	135	28	attitude	attitude	NOUN
fbem-22281	135	29	”	"	PUNCT
fbem-22281	135	30	.	.	PUNCT
fbem-22281	136	1	brand	brand	NOUN
fbem-22281	136	2	attitude	attitude	NOUN
fbem-22281	136	3	can	can	AUX
fbem-22281	136	4	be	be	AUX
fbem-22281	136	5	characterized	characterize	VERB
fbem-22281	136	6	as	as	ADP
fbem-22281	136	7	a	a	DET
fbem-22281	136	8	network	network	NOUN
fbem-22281	136	9	of	of	ADP
fbem-22281	136	10	interconnected	interconnected	ADJ
fbem-22281	136	11	beliefs	belief	NOUN
fbem-22281	136	12	and	and	CCONJ
fbem-22281	136	13	lasting	last	VERB
fbem-22281	136	14	opinions	opinion	NOUN
fbem-22281	136	15	towards	towards	ADP
fbem-22281	136	16	a	a	DET
fbem-22281	136	17	brand	brand	NOUN
fbem-22281	136	18	:	:	PUNCT
fbem-22281	136	19	an	an	DET
fbem-22281	136	20	overall	overall	ADJ
fbem-22281	136	21	brand	brand	NOUN
fbem-22281	136	22	.	.	PUNCT
fbem-22281	137	1	it	it	PRON
fbem-22281	137	2	is	be	AUX
fbem-22281	137	3	a	a	DET
fbem-22281	137	4	state	state	NOUN
fbem-22281	137	5	of	of	ADP
fbem-22281	137	6	mind	mind	NOUN
fbem-22281	137	7	that	that	PRON
fbem-22281	137	8	enables	enable	VERB
fbem-22281	137	9	a	a	DET
fbem-22281	137	10	customer	customer	NOUN
fbem-22281	137	11	to	to	PART
fbem-22281	137	12	develop	develop	VERB
fbem-22281	137	13	viewpoints	viewpoint	NOUN
fbem-22281	137	14	about	about	ADP
fbem-22281	137	15	a	a	DET
fbem-22281	137	16	brand	brand	NOUN
fbem-22281	137	17	based	base	VERB
fbem-22281	137	18	on	on	ADP
fbem-22281	137	19	attributes	attribute	NOUN
fbem-22281	137	20	such	such	ADJ
fbem-22281	137	21	as	as	ADP
fbem-22281	137	22	features	feature	NOUN
fbem-22281	137	23	,	,	PUNCT
fbem-22281	137	24	durability	durability	NOUN
fbem-22281	137	25	,	,	PUNCT
fbem-22281	137	26	serviceability	serviceability	NOUN
fbem-22281	137	27	,	,	PUNCT
fbem-22281	137	28	and	and	CCONJ
fbem-22281	137	29	performance	performance	NOUN
fbem-22281	137	30	,	,	PUNCT
fbem-22281	137	31	as	as	ADV
fbem-22281	137	32	well	well	ADV
fbem-22281	137	33	as	as	ADP
fbem-22281	137	34	experiential	experiential	ADJ
fbem-22281	137	35	benefits	benefit	NOUN
fbem-22281	137	36	.	.	PUNCT
fbem-22281	138	1	brand	brand	NOUN
fbem-22281	138	2	attitude	attitude	NOUN
fbem-22281	138	3	could	could	AUX
fbem-22281	138	4	be	be	AUX
fbem-22281	138	5	formed	form	VERB
fbem-22281	138	6	positively	positively	ADV
fbem-22281	138	7	or	or	CCONJ
fbem-22281	138	8	negatively	negatively	ADV
fbem-22281	138	9	under	under	ADP
fbem-22281	138	10	the	the	DET
fbem-22281	138	11	stimuli	stimulus	NOUN
fbem-22281	138	12	and	and	CCONJ
fbem-22281	138	13	is	be	AUX
fbem-22281	138	14	considered	consider	VERB
fbem-22281	138	15	to	to	PART
fbem-22281	138	16	be	be	AUX
fbem-22281	138	17	the	the	DET
fbem-22281	138	18	most	most	ADV
fbem-22281	138	19	important	important	ADJ
fbem-22281	138	20	objective	objective	NOUN
fbem-22281	138	21	of	of	ADP
fbem-22281	138	22	online	online	ADJ
fbem-22281	138	23	marketing	marketing	NOUN
fbem-22281	138	24	.	.	PUNCT
fbem-22281	139	1	it	it	PRON
fbem-22281	139	2	could	could	AUX
fbem-22281	139	3	last	last	VERB
fbem-22281	139	4	for	for	ADP
fbem-22281	139	5	a	a	DET
fbem-22281	139	6	long	long	ADJ
fbem-22281	139	7	time	time	NOUN
fbem-22281	139	8	and	and	CCONJ
fbem-22281	139	9	be	be	AUX
fbem-22281	139	10	changed	change	VERB
fbem-22281	139	11	if	if	SCONJ
fbem-22281	139	12	people	people	NOUN
fbem-22281	139	13	gain	gain	VERB
fbem-22281	139	14	new	new	ADJ
fbem-22281	139	15	experiences	experience	NOUN
fbem-22281	139	16	or	or	CCONJ
fbem-22281	139	17	reflections	reflection	NOUN
fbem-22281	139	18	[	[	X
fbem-22281	139	19	24	24	NUM
fbem-22281	139	20	]	]	PUNCT
fbem-22281	139	21	.	.	PUNCT
fbem-22281	140	1	when	when	SCONJ
fbem-22281	140	2	consumers	consumer	NOUN
fbem-22281	140	3	experience	experience	VERB
fbem-22281	140	4	spiritual	spiritual	ADJ
fbem-22281	140	5	,	,	PUNCT
fbem-22281	140	6	material	material	NOUN
fbem-22281	140	7	,	,	PUNCT
fbem-22281	140	8	and	and	CCONJ
fbem-22281	140	9	temporal	temporal	ADJ
fbem-22281	140	10	compassion	compassion	NOUN
fbem-22281	140	11	,	,	PUNCT
fbem-22281	140	12	they	they	PRON
fbem-22281	140	13	will	will	AUX
fbem-22281	140	14	develop	develop	VERB
fbem-22281	140	15	a	a	DET
fbem-22281	140	16	positive	positive	ADJ
fbem-22281	140	17	brand	brand	NOUN
fbem-22281	140	18	attitude	attitude	NOUN
fbem-22281	140	19	overall	overall	ADV
fbem-22281	140	20	,	,	PUNCT
fbem-22281	140	21	such	such	ADJ
fbem-22281	140	22	as	as	ADP
fbem-22281	140	23	liking	like	VERB
fbem-22281	140	24	and	and	CCONJ
fbem-22281	140	25	trusting	trust	VERB
fbem-22281	140	26	the	the	DET
fbem-22281	140	27	brand	brand	NOUN
fbem-22281	140	28	[	[	X
fbem-22281	140	29	25	25	NUM
fbem-22281	140	30	-	-	SYM
fbem-22281	140	31	1	1	NUM
fbem-22281	140	32	]	]	PUNCT
fbem-22281	140	33	.	.	PUNCT
fbem-22281	141	1	if	if	SCONJ
fbem-22281	141	2	the	the	DET
fbem-22281	141	3	customer	customer	NOUN
fbem-22281	141	4	has	have	VERB
fbem-22281	141	5	a	a	DET
fbem-22281	141	6	relatively	relatively	ADV
fbem-22281	141	7	positive	positive	ADJ
fbem-22281	141	8	attitude	attitude	NOUN
fbem-22281	141	9	to	to	ADP
fbem-22281	141	10	a	a	DET
fbem-22281	141	11	brand	brand	NOUN
fbem-22281	141	12	and	and	CCONJ
fbem-22281	141	13	214	214	NUM
fbem-22281	141	14	a	a	DET
fbem-22281	141	15	relatively	relatively	ADV
fbem-22281	141	16	favorable	favorable	ADJ
fbem-22281	141	17	attitude	attitude	NOUN
fbem-22281	141	18	to	to	ADP
fbem-22281	141	19	competitive	competitive	ADJ
fbem-22281	141	20	brands	brand	NOUN
fbem-22281	141	21	,	,	PUNCT
fbem-22281	141	22	he	he	PRON
fbem-22281	141	23	or	or	CCONJ
fbem-22281	141	24	she	she	PRON
fbem-22281	141	25	would	would	AUX
fbem-22281	141	26	tend	tend	VERB
fbem-22281	141	27	to	to	PART
fbem-22281	141	28	purchase	purchase	VERB
fbem-22281	141	29	that	that	DET
fbem-22281	141	30	brand	brand	NOUN
fbem-22281	142	1	[	[	X
fbem-22281	142	2	26	26	NUM
fbem-22281	142	3	]	]	PUNCT
fbem-22281	142	4	.	.	PUNCT
fbem-22281	143	1	an	an	DET
fbem-22281	143	2	individual	individual	NOUN
fbem-22281	143	3	’s	’s	PART
fbem-22281	143	4	attitude	attitude	NOUN
fbem-22281	143	5	toward	toward	ADP
fbem-22281	143	6	specific	specific	ADJ
fbem-22281	143	7	brands	brand	NOUN
fbem-22281	143	8	could	could	AUX
fbem-22281	143	9	evoke	evoke	VERB
fbem-22281	143	10	the	the	DET
fbem-22281	143	11	halo	halo	NOUN
fbem-22281	143	12	effect	effect	NOUN
fbem-22281	143	13	,	,	PUNCT
fbem-22281	143	14	facilitating	facilitate	VERB
fbem-22281	143	15	positive	positive	ADJ
fbem-22281	143	16	attitudes	attitude	NOUN
fbem-22281	143	17	toward	toward	ADP
fbem-22281	143	18	them	they	PRON
fbem-22281	143	19	[	[	X
fbem-22281	143	20	25	25	NUM
fbem-22281	143	21	-	-	SYM
fbem-22281	143	22	2	2	NUM
fbem-22281	143	23	]	]	PUNCT
fbem-22281	143	24	.	.	PUNCT
fbem-22281	144	1	the	the	DET
fbem-22281	144	2	essence	essence	NOUN
fbem-22281	144	3	of	of	ADP
fbem-22281	144	4	short	short	ADJ
fbem-22281	144	5	video	video	NOUN
fbem-22281	144	6	marketing	marketing	NOUN
fbem-22281	144	7	is	be	AUX
fbem-22281	144	8	content	content	NOUN
fbem-22281	144	9	marketing	marketing	NOUN
fbem-22281	144	10	.	.	PUNCT
fbem-22281	145	1	content	content	NOUN
fbem-22281	145	2	marketing	marketing	NOUN
fbem-22281	145	3	provides	provide	VERB
fbem-22281	145	4	the	the	DET
fbem-22281	145	5	possibility	possibility	NOUN
fbem-22281	145	6	for	for	SCONJ
fbem-22281	145	7	companies	company	NOUN
fbem-22281	145	8	to	to	PART
fbem-22281	145	9	communicate	communicate	VERB
fbem-22281	145	10	quickly	quickly	ADV
fbem-22281	145	11	to	to	ADP
fbem-22281	145	12	their	their	PRON
fbem-22281	145	13	audiences	audience	NOUN
fbem-22281	145	14	.	.	PUNCT
fbem-22281	146	1	communicating	communicate	VERB
fbem-22281	146	2	to	to	ADP
fbem-22281	146	3	current	current	ADJ
fbem-22281	146	4	and	and	CCONJ
fbem-22281	146	5	potential	potential	ADJ
fbem-22281	146	6	customers	customer	NOUN
fbem-22281	146	7	empowers	empower	VERB
fbem-22281	146	8	companies	company	NOUN
fbem-22281	146	9	to	to	PART
fbem-22281	146	10	provide	provide	VERB
fbem-22281	146	11	a	a	DET
fbem-22281	146	12	positive	positive	ADJ
fbem-22281	146	13	attitude	attitude	NOUN
fbem-22281	146	14	regarding	regard	VERB
fbem-22281	146	15	the	the	DET
fbem-22281	146	16	brand	brand	NOUN
fbem-22281	146	17	.	.	PUNCT
fbem-22281	147	1	according	accord	VERB
fbem-22281	147	2	to	to	ADP
fbem-22281	147	3	the	the	DET
fbem-22281	147	4	studies	study	NOUN
fbem-22281	147	5	of	of	ADP
fbem-22281	147	6	mohamad	mohamad	PROPN
fbem-22281	147	7	and	and	CCONJ
fbem-22281	147	8	afsar	afsar	VERB
fbem-22281	147	9	[	[	X
fbem-22281	147	10	27	27	NUM
fbem-22281	147	11	]	]	PUNCT
fbem-22281	147	12	,	,	PUNCT
fbem-22281	147	13	content	content	NOUN
fbem-22281	147	14	marketing	marketing	NOUN
fbem-22281	147	15	's	's	PART
fbem-22281	147	16	impact	impact	NOUN
fbem-22281	147	17	on	on	ADP
fbem-22281	147	18	brand	brand	NOUN
fbem-22281	147	19	attitude	attitude	NOUN
fbem-22281	147	20	in	in	ADP
fbem-22281	147	21	sports	sport	NOUN
fbem-22281	147	22	tourism	tourism	NOUN
fbem-22281	147	23	,	,	PUNCT
fbem-22281	147	24	visitors	visitor	NOUN
fbem-22281	147	25	will	will	AUX
fbem-22281	147	26	identify	identify	VERB
fbem-22281	147	27	the	the	DET
fbem-22281	147	28	sites	site	NOUN
fbem-22281	147	29	that	that	PRON
fbem-22281	147	30	perform	perform	VERB
fbem-22281	147	31	content	content	NOUN
fbem-22281	147	32	marketing	marketing	NOUN
fbem-22281	147	33	more	more	ADJ
fbem-22281	147	34	than	than	ADP
fbem-22281	147	35	other	other	ADJ
fbem-22281	147	36	sites	site	NOUN
fbem-22281	147	37	and	and	CCONJ
fbem-22281	147	38	will	will	AUX
fbem-22281	147	39	remember	remember	VERB
fbem-22281	147	40	them	they	PRON
fbem-22281	147	41	better	well	ADV
fbem-22281	147	42	.	.	PUNCT
fbem-22281	148	1	moreover	moreover	ADV
fbem-22281	148	2	,	,	PUNCT
fbem-22281	148	3	content	content	NOUN
fbem-22281	148	4	marketing	marketing	NOUN
fbem-22281	148	5	memories	memory	NOUN
fbem-22281	148	6	are	be	AUX
fbem-22281	148	7	maintained	maintain	VERB
fbem-22281	148	8	by	by	ADP
fbem-22281	148	9	customers	customer	NOUN
fbem-22281	148	10	through	through	ADP
fbem-22281	148	11	considerable	considerable	ADJ
fbem-22281	148	12	effect	effect	NOUN
fbem-22281	148	13	on	on	ADP
fbem-22281	148	14	brand	brand	NOUN
fbem-22281	148	15	attitude	attitude	NOUN
fbem-22281	148	16	.	.	PUNCT
fbem-22281	149	1	3	3	X
fbem-22281	149	2	.	.	X
fbem-22281	149	3	research	research	NOUN
fbem-22281	149	4	methodology	methodology	NOUN
fbem-22281	149	5	descriptive	descriptive	ADJ
fbem-22281	149	6	and	and	CCONJ
fbem-22281	149	7	quantitative	quantitative	ADJ
fbem-22281	149	8	approaches	approach	NOUN
fbem-22281	149	9	were	be	AUX
fbem-22281	149	10	employed	employ	VERB
fbem-22281	149	11	in	in	ADP
fbem-22281	149	12	this	this	DET
fbem-22281	149	13	study	study	NOUN
fbem-22281	149	14	.	.	PUNCT
fbem-22281	150	1	the	the	DET
fbem-22281	150	2	researcher	researcher	NOUN
fbem-22281	150	3	used	use	VERB
fbem-22281	150	4	a	a	DET
fbem-22281	150	5	constructed	construct	VERB
fbem-22281	150	6	survey	survey	NOUN
fbem-22281	150	7	questionnaire	questionnaire	NOUN
fbem-22281	150	8	with	with	ADP
fbem-22281	150	9	the	the	DET
fbem-22281	150	10	likert	likert	ADJ
fbem-22281	150	11	five	five	NUM
fbem-22281	150	12	-	-	PUNCT
fbem-22281	150	13	point	point	NOUN
fbem-22281	150	14	rating	rating	NOUN
fbem-22281	150	15	scale	scale	NOUN
fbem-22281	150	16	as	as	ADP
fbem-22281	150	17	the	the	DET
fbem-22281	150	18	main	main	ADJ
fbem-22281	150	19	data	data	NOUN
fbem-22281	150	20	-	-	PUNCT
fbem-22281	150	21	gathering	gather	VERB
fbem-22281	150	22	instrument	instrument	NOUN
fbem-22281	150	23	in	in	ADP
fbem-22281	150	24	the	the	DET
fbem-22281	150	25	study	study	NOUN
fbem-22281	150	26	.	.	PUNCT
fbem-22281	151	1	the	the	DET
fbem-22281	151	2	questionnaire	questionnaire	NOUN
fbem-22281	151	3	includes	include	VERB
fbem-22281	151	4	two	two	NUM
fbem-22281	151	5	parts	part	NOUN
fbem-22281	151	6	.	.	PUNCT
fbem-22281	152	1	the	the	DET
fbem-22281	152	2	first	first	ADJ
fbem-22281	152	3	part	part	NOUN
fbem-22281	152	4	focuses	focus	VERB
fbem-22281	152	5	on	on	ADP
fbem-22281	152	6	gathering	gather	VERB
fbem-22281	152	7	information	information	NOUN
fbem-22281	152	8	about	about	ADP
fbem-22281	152	9	the	the	DET
fbem-22281	152	10	people	people	NOUN
fbem-22281	152	11	taking	take	VERB
fbem-22281	152	12	the	the	DET
fbem-22281	152	13	survey	survey	NOUN
fbem-22281	152	14	,	,	PUNCT
fbem-22281	152	15	such	such	ADJ
fbem-22281	152	16	as	as	ADP
fbem-22281	152	17	their	their	PRON
fbem-22281	152	18	age	age	NOUN
fbem-22281	152	19	,	,	PUNCT
fbem-22281	152	20	gender	gender	NOUN
fbem-22281	152	21	,	,	PUNCT
fbem-22281	152	22	education	education	NOUN
fbem-22281	152	23	,	,	PUNCT
fbem-22281	152	24	income	income	NOUN
fbem-22281	152	25	,	,	PUNCT
fbem-22281	152	26	and	and	CCONJ
fbem-22281	152	27	how	how	SCONJ
fbem-22281	152	28	much	much	ADJ
fbem-22281	152	29	time	time	NOUN
fbem-22281	152	30	they	they	PRON
fbem-22281	152	31	spend	spend	VERB
fbem-22281	152	32	watching	watch	VERB
fbem-22281	152	33	short	short	ADJ
fbem-22281	152	34	videos	video	NOUN
fbem-22281	152	35	.	.	PUNCT
fbem-22281	153	1	the	the	DET
fbem-22281	153	2	second	second	ADJ
fbem-22281	153	3	part	part	NOUN
fbem-22281	153	4	assesses	assess	VERB
fbem-22281	153	5	different	different	ADJ
fbem-22281	153	6	aspects	aspect	NOUN
fbem-22281	153	7	related	relate	VERB
fbem-22281	153	8	to	to	ADP
fbem-22281	153	9	three	three	NUM
fbem-22281	153	10	dimensions	dimension	NOUN
fbem-22281	153	11	scales	scale	NOUN
fbem-22281	153	12	of	of	ADP
fbem-22281	153	13	short	short	ADJ
fbem-22281	153	14	video	video	NOUN
fbem-22281	153	15	marketing	marketing	NOUN
fbem-22281	153	16	,	,	PUNCT
fbem-22281	153	17	brand	brand	NOUN
fbem-22281	153	18	perception	perception	NOUN
fbem-22281	153	19	scale	scale	NOUN
fbem-22281	153	20	,	,	PUNCT
fbem-22281	153	21	and	and	CCONJ
fbem-22281	153	22	brand	brand	NOUN
fbem-22281	153	23	attitude	attitude	NOUN
fbem-22281	153	24	scale	scale	NOUN
fbem-22281	153	25	.	.	PUNCT
fbem-22281	154	1	table	table	NOUN
fbem-22281	154	2	1	1	NUM
fbem-22281	154	3	.	.	PUNCT
fbem-22281	155	1	social	social	ADJ
fbem-22281	155	2	media	medium	NOUN
fbem-22281	155	3	short	short	ADJ
fbem-22281	155	4	video	video	NOUN
fbem-22281	155	5	marketing	marketing	NOUN
fbem-22281	155	6	scale	scale	NOUN
fbem-22281	155	7	respons	respon	NOUN
fbem-22281	155	8	e	e	NOUN
fbem-22281	155	9	scale	scale	NOUN
fbem-22281	155	10	mean	mean	NOUN
fbem-22281	155	11	score	score	NOUN
fbem-22281	155	12	result	result	NOUN
fbem-22281	155	13	interpretation	interpretation	NOUN
fbem-22281	155	14	5	5	NUM
fbem-22281	155	15	4.21	4.21	NUM
fbem-22281	155	16	–	–	PUNCT
fbem-22281	155	17	5.00	5.00	NUM
fbem-22281	155	18	strongly	strongly	ADV
fbem-22281	155	19	agree	agree	VERB
fbem-22281	155	20	very	very	ADV
fbem-22281	155	21	influential	influential	ADJ
fbem-22281	155	22	4	4	NUM
fbem-22281	155	23	3.41	3.41	NUM
fbem-22281	155	24	–	–	PUNCT
fbem-22281	155	25	4.20	4.20	NUM
fbem-22281	155	26	agree	agree	VERB
fbem-22281	155	27	influential	influential	ADJ
fbem-22281	155	28	3	3	NUM
fbem-22281	155	29	2.61	2.61	NUM
fbem-22281	155	30	–	–	PUNCT
fbem-22281	155	31	3.40	3.40	NUM
fbem-22281	155	32	neutral	neutral	ADJ
fbem-22281	155	33	/	/	SYM
fbem-22281	155	34	u	u	NOUN
fbem-22281	155	35	ncertain	ncertain	NOUN
fbem-22281	155	36	neutral	neutral	ADJ
fbem-22281	155	37	or	or	CCONJ
fbem-22281	155	38	do	do	AUX
fbem-22281	155	39	not	not	PART
fbem-22281	155	40	know	know	VERB
fbem-22281	155	41	2	2	NUM
fbem-22281	155	42	1.81	1.81	NUM
fbem-22281	155	43	–	–	PUNCT
fbem-22281	155	44	2.60	2.60	NUM
fbem-22281	155	45	disagree	disagree	VERB
fbem-22281	155	46	uninfluential	uninfluential	ADJ
fbem-22281	155	47	1	1	NUM
fbem-22281	155	48	1.00	1.00	NUM
fbem-22281	155	49	–	–	PUNCT
fbem-22281	155	50	1.80	1.80	NUM
fbem-22281	155	51	strongly	strongly	ADV
fbem-22281	155	52	disagree	disagree	VERB
fbem-22281	155	53	very	very	ADV
fbem-22281	155	54	uninfluential	uninfluential	ADJ
fbem-22281	155	55	the	the	DET
fbem-22281	155	56	researcher	researcher	NOUN
fbem-22281	155	57	distributed	distribute	VERB
fbem-22281	155	58	the	the	DET
fbem-22281	155	59	questionnaire	questionnaire	NOUN
fbem-22281	155	60	to	to	ADP
fbem-22281	155	61	various	various	ADJ
fbem-22281	155	62	wechat	wechat	NOUN
fbem-22281	155	63	groups	group	NOUN
fbem-22281	155	64	.	.	PUNCT
fbem-22281	156	1	those	those	DET
fbem-22281	156	2	short	short	ADJ
fbem-22281	156	3	video	video	NOUN
fbem-22281	156	4	users	user	NOUN
fbem-22281	156	5	from	from	ADP
fbem-22281	156	6	beijing	beijing	PROPN
fbem-22281	156	7	,	,	PUNCT
fbem-22281	156	8	china	china	PROPN
fbem-22281	156	9	were	be	AUX
fbem-22281	156	10	encouraged	encourage	VERB
fbem-22281	156	11	to	to	PART
fbem-22281	156	12	fill	fill	VERB
fbem-22281	156	13	in	in	ADP
fbem-22281	156	14	it	it	PRON
fbem-22281	156	15	.	.	PUNCT
fbem-22281	157	1	finally	finally	ADV
fbem-22281	157	2	,	,	PUNCT
fbem-22281	157	3	385	385	NUM
fbem-22281	157	4	questionnaires	questionnaire	NOUN
fbem-22281	157	5	were	be	AUX
fbem-22281	157	6	collected	collect	VERB
fbem-22281	157	7	in	in	ADP
fbem-22281	157	8	october	october	PROPN
fbem-22281	157	9	2023	2023	NUM
fbem-22281	157	10	.	.	PUNCT
fbem-22281	158	1	then	then	ADV
fbem-22281	158	2	,	,	PUNCT
fbem-22281	158	3	data	data	VERB
fbem-22281	158	4	analysis	analysis	NOUN
fbem-22281	158	5	employing	employ	VERB
fbem-22281	158	6	spss	spss	PROPN
fbem-22281	158	7	began	begin	VERB
fbem-22281	158	8	immediately	immediately	ADV
fbem-22281	158	9	after	after	ADP
fbem-22281	158	10	acquiring	acquire	VERB
fbem-22281	158	11	the	the	DET
fbem-22281	158	12	survey	survey	NOUN
fbem-22281	158	13	data	datum	NOUN
fbem-22281	158	14	.	.	PUNCT
fbem-22281	159	1	4	4	X
fbem-22281	159	2	.	.	NOUN
fbem-22281	159	3	results	result	NOUN
fbem-22281	159	4	and	and	CCONJ
fbem-22281	159	5	discussion	discussion	NOUN
fbem-22281	159	6	4.1	4.1	NUM
fbem-22281	159	7	.	.	PUNCT
fbem-22281	160	1	profile	profile	NOUN
fbem-22281	160	2	of	of	ADP
fbem-22281	160	3	respondents	respondent	NOUN
fbem-22281	160	4	table	table	VERB
fbem-22281	160	5	2	2	NUM
fbem-22281	160	6	.	.	X
fbem-22281	160	7	profile	profile	NOUN
fbem-22281	160	8	of	of	ADP
fbem-22281	160	9	respondents	respondent	NOUN
fbem-22281	160	10	category	category	NOUN
fbem-22281	160	11	option	option	NOUN
fbem-22281	160	12	frequency	frequency	NOUN
fbem-22281	160	13	percentage	percentage	NOUN
fbem-22281	160	14	age	age	NOUN
fbem-22281	160	15	<	<	X
fbem-22281	160	16	18	18	NUM
fbem-22281	160	17	7	7	NUM
fbem-22281	160	18	1.82	1.82	NUM
fbem-22281	160	19	18	18	NUM
fbem-22281	160	20	-	-	SYM
fbem-22281	160	21	24	24	NUM
fbem-22281	160	22	67	67	NUM
fbem-22281	160	23	17.40	17.40	NUM
fbem-22281	160	24	25	25	NUM
fbem-22281	160	25	-	-	SYM
fbem-22281	160	26	34	34	NUM
fbem-22281	160	27	186	186	NUM
fbem-22281	160	28	48.31	48.31	NUM
fbem-22281	160	29	35	35	NUM
fbem-22281	160	30	-	-	SYM
fbem-22281	160	31	44	44	NUM
fbem-22281	160	32	99	99	NUM
fbem-22281	160	33	25.71	25.71	NUM
fbem-22281	160	34	>	>	SYM
fbem-22281	160	35	44	44	NUM
fbem-22281	160	36	26	26	NUM
fbem-22281	160	37	6.75	6.75	NUM
fbem-22281	160	38	sex	sex	NOUN
fbem-22281	160	39	male	male	NOUN
fbem-22281	160	40	189	189	NUM
fbem-22281	160	41	49.09	49.09	NUM
fbem-22281	160	42	female	female	ADJ
fbem-22281	160	43	196	196	NUM
fbem-22281	160	44	50.91	50.91	NUM
fbem-22281	160	45	highest	high	ADJ
fbem-22281	160	46	education	education	NOUN
fbem-22281	160	47	level	level	NOUN
fbem-22281	160	48	below	below	ADP
fbem-22281	160	49	bachelor	bachelor	NOUN
fbem-22281	160	50	57	57	NUM
fbem-22281	160	51	14.81	14.81	NUM
fbem-22281	160	52	bachelor	bachelor	NOUN
fbem-22281	160	53	205	205	NUM
fbem-22281	160	54	53.25	53.25	NUM
fbem-22281	160	55	masters	master	NOUN
fbem-22281	160	56	97	97	NUM
fbem-22281	160	57	25.19	25.19	NUM
fbem-22281	160	58	doctor	doctor	NOUN
fbem-22281	160	59	22	22	NUM
fbem-22281	160	60	5.71	5.71	NUM
fbem-22281	160	61	above	above	ADP
fbem-22281	160	62	doctor	doctor	NOUN
fbem-22281	160	63	4	4	NUM
fbem-22281	160	64	1.04	1.04	NUM
fbem-22281	160	65	average	average	ADJ
fbem-22281	160	66	monthly	monthly	ADJ
fbem-22281	160	67	income	income	NOUN
fbem-22281	160	68	≤¥6000	≤¥6000	NUM
fbem-22281	161	1	66	66	NUM
fbem-22281	161	2	17.14	17.14	NUM
fbem-22281	161	3	¥	¥	NUM
fbem-22281	161	4	6001¥8000	6001¥8000	NUM
fbem-22281	161	5	91	91	NUM
fbem-22281	161	6	23.64	23.64	NUM
fbem-22281	161	7	¥	¥	NUM
fbem-22281	161	8	8001¥12000	8001¥12000	NUM
fbem-22281	161	9	121	121	NUM
fbem-22281	161	10	32.43	32.43	NUM
fbem-22281	161	11	¥	¥	NUM
fbem-22281	161	12	12001¥20000	12001¥20000	NUM
fbem-22281	161	13	62	62	NUM
fbem-22281	161	14	16.10	16.10	NUM
fbem-22281	161	15	>	>	SYM
fbem-22281	161	16	¥	¥	NUM
fbem-22281	161	17	20000	20000	NUM
fbem-22281	161	18	45	45	NUM
fbem-22281	161	19	11.69	11.69	NUM
fbem-22281	161	20	average	average	ADJ
fbem-22281	161	21	time	time	NOUN
fbem-22281	161	22	watching	watch	VERB
fbem-22281	161	23	short	short	ADJ
fbem-22281	161	24	videos	video	NOUN
fbem-22281	161	25	≤1h	≤1h	VERB
fbem-22281	161	26	66	66	NUM
fbem-22281	161	27	17.14	17.14	NUM
fbem-22281	161	28	12h	12h	NUM
fbem-22281	161	29	157	157	NUM
fbem-22281	161	30	40.78	40.78	NUM
fbem-22281	161	31	2	2	NUM
fbem-22281	161	32	-	-	SYM
fbem-22281	161	33	3h	3h	NUM
fbem-22281	161	34	121	121	NUM
fbem-22281	161	35	31.43	31.43	NUM
fbem-22281	161	36	≥3h	≥3h	NOUN
fbem-22281	161	37	41	41	NUM
fbem-22281	161	38	10.65	10.65	NUM
fbem-22281	161	39	the	the	DET
fbem-22281	161	40	result	result	NOUN
fbem-22281	161	41	showed	show	VERB
fbem-22281	161	42	that	that	SCONJ
fbem-22281	161	43	short	short	ADJ
fbem-22281	161	44	video	video	NOUN
fbem-22281	161	45	users	user	NOUN
fbem-22281	161	46	were	be	AUX
fbem-22281	161	47	primarily	primarily	ADV
fbem-22281	161	48	between	between	ADP
fbem-22281	161	49	the	the	DET
fbem-22281	161	50	ages	age	NOUN
fbem-22281	161	51	of	of	ADP
fbem-22281	161	52	25	25	NUM
fbem-22281	161	53	and	and	CCONJ
fbem-22281	161	54	34	34	NUM
fbem-22281	161	55	,	,	PUNCT
fbem-22281	161	56	making	make	VERB
fbem-22281	161	57	up	up	ADP
fbem-22281	161	58	48.31	48.31	NUM
fbem-22281	161	59	%	%	NOUN
fbem-22281	161	60	.	.	PUNCT
fbem-22281	162	1	the	the	DET
fbem-22281	162	2	second	second	ADV
fbem-22281	162	3	-	-	PUNCT
fbem-22281	162	4	largest	large	ADJ
fbem-22281	162	5	group	group	NOUN
fbem-22281	162	6	of	of	ADP
fbem-22281	162	7	users	user	NOUN
fbem-22281	162	8	,	,	PUNCT
fbem-22281	162	9	with	with	ADP
fbem-22281	162	10	a	a	DET
fbem-22281	162	11	percentage	percentage	NOUN
fbem-22281	162	12	of	of	ADP
fbem-22281	162	13	25.7	25.7	NUM
fbem-22281	162	14	%	%	NOUN
fbem-22281	162	15	,	,	PUNCT
fbem-22281	162	16	was	be	AUX
fbem-22281	162	17	those	those	PRON
fbem-22281	162	18	between	between	ADP
fbem-22281	162	19	the	the	DET
fbem-22281	162	20	ages	age	NOUN
fbem-22281	162	21	of	of	ADP
fbem-22281	162	22	35	35	NUM
fbem-22281	162	23	and	and	CCONJ
fbem-22281	162	24	44	44	NUM
fbem-22281	162	25	.	.	PUNCT
fbem-22281	163	1	female	female	ADJ
fbem-22281	163	2	users	user	NOUN
fbem-22281	163	3	constituted	constitute	VERB
fbem-22281	163	4	50.9	50.9	NUM
fbem-22281	163	5	%	%	NOUN
fbem-22281	163	6	and	and	CCONJ
fbem-22281	163	7	the	the	DET
fbem-22281	163	8	male	male	NOUN
fbem-22281	163	9	made	make	VERB
fbem-22281	163	10	up	up	ADP
fbem-22281	163	11	49	49	NUM
fbem-22281	163	12	%	%	NOUN
fbem-22281	163	13	.	.	PUNCT
fbem-22281	164	1	78.4	78.4	NUM
fbem-22281	164	2	%	%	NOUN
fbem-22281	164	3	of	of	ADP
fbem-22281	164	4	respondents	respondent	NOUN
fbem-22281	164	5	possessed	possess	VERB
fbem-22281	164	6	a	a	DET
fbem-22281	164	7	bachelor	bachelor	NOUN
fbem-22281	164	8	's	's	PART
fbem-22281	164	9	or	or	CCONJ
fbem-22281	164	10	master	master	NOUN
fbem-22281	164	11	's	's	PART
fbem-22281	164	12	degree	degree	NOUN
fbem-22281	164	13	,	,	PUNCT
fbem-22281	164	14	with	with	ADP
fbem-22281	164	15	the	the	DET
fbem-22281	164	16	bachelor	bachelor	NOUN
fbem-22281	164	17	's	's	PART
fbem-22281	164	18	degree	degree	NOUN
fbem-22281	164	19	making	make	VERB
fbem-22281	164	20	up	up	ADP
fbem-22281	164	21	more	more	ADJ
fbem-22281	164	22	than	than	ADP
fbem-22281	164	23	half	half	NOUN
fbem-22281	164	24	of	of	ADP
fbem-22281	164	25	the	the	DET
fbem-22281	164	26	total	total	NOUN
fbem-22281	164	27	—	—	PUNCT
fbem-22281	164	28	roughly	roughly	ADV
fbem-22281	164	29	53.25%—and	53.25%—and	NUM
fbem-22281	164	30	the	the	DET
fbem-22281	164	31	master	master	NOUN
fbem-22281	164	32	's	's	PART
fbem-22281	164	33	degree	degree	NOUN
fbem-22281	164	34	making	make	VERB
fbem-22281	164	35	up	up	ADP
fbem-22281	164	36	25.19	25.19	NUM
fbem-22281	164	37	%	%	NOUN
fbem-22281	164	38	.	.	PUNCT
fbem-22281	165	1	those	those	PRON
fbem-22281	165	2	with	with	ADP
fbem-22281	165	3	an	an	DET
fbem-22281	165	4	average	average	ADJ
fbem-22281	165	5	monthly	monthly	ADJ
fbem-22281	165	6	income	income	NOUN
fbem-22281	165	7	of	of	ADP
fbem-22281	165	8	8000	8000	NUM
fbem-22281	165	9	to	to	ADP
fbem-22281	165	10	12000	12000	NUM
fbem-22281	165	11	rmb	rmb	NOUN
fbem-22281	165	12	made	make	VERB
fbem-22281	165	13	up	up	ADP
fbem-22281	165	14	about	about	ADV
fbem-22281	165	15	32.43	32.43	NUM
fbem-22281	165	16	%	%	NOUN
fbem-22281	165	17	of	of	ADP
fbem-22281	165	18	the	the	DET
fbem-22281	165	19	respondents	respondent	NOUN
fbem-22281	165	20	.	.	PUNCT
fbem-22281	166	1	respondents	respondent	NOUN
fbem-22281	166	2	earning	earn	VERB
fbem-22281	166	3	between	between	ADP
fbem-22281	166	4	6000	6000	NUM
fbem-22281	166	5	and	and	CCONJ
fbem-22281	166	6	8000	8000	NUM
fbem-22281	166	7	rmb	rmb	NOUN
fbem-22281	166	8	were	be	AUX
fbem-22281	166	9	next	next	ADV
fbem-22281	166	10	,	,	PUNCT
fbem-22281	166	11	making	make	VERB
fbem-22281	166	12	up	up	ADP
fbem-22281	166	13	23.64	23.64	NUM
fbem-22281	166	14	%	%	NOUN
fbem-22281	166	15	of	of	ADP
fbem-22281	166	16	the	the	DET
fbem-22281	166	17	total	total	NOUN
fbem-22281	166	18	.	.	PUNCT
fbem-22281	167	1	it	it	PRON
fbem-22281	167	2	means	mean	VERB
fbem-22281	167	3	that	that	SCONJ
fbem-22281	167	4	respondents	respondent	NOUN
fbem-22281	167	5	with	with	ADP
fbem-22281	167	6	an	an	DET
fbem-22281	167	7	income	income	NOUN
fbem-22281	167	8	below	below	ADP
fbem-22281	167	9	12000	12000	NUM
fbem-22281	167	10	rmb	rmb	NOUN
fbem-22281	167	11	favored	favor	VERB
fbem-22281	167	12	watching	watch	VERB
fbem-22281	167	13	short	short	ADJ
fbem-22281	167	14	videos	video	NOUN
fbem-22281	167	15	.	.	PUNCT
fbem-22281	168	1	40.78	40.78	NUM
fbem-22281	168	2	%	%	NOUN
fbem-22281	168	3	of	of	ADP
fbem-22281	168	4	those	those	PRON
fbem-22281	168	5	surveyed	survey	VERB
fbem-22281	168	6	watched	watch	VERB
fbem-22281	168	7	short	short	ADJ
fbem-22281	168	8	videos	video	NOUN
fbem-22281	168	9	every	every	DET
fbem-22281	168	10	day	day	NOUN
fbem-22281	168	11	for	for	ADP
fbem-22281	168	12	between	between	ADP
fbem-22281	168	13	an	an	DET
fbem-22281	168	14	hour	hour	NOUN
fbem-22281	168	15	and	and	CCONJ
fbem-22281	168	16	two	two	NUM
fbem-22281	168	17	hours	hour	NOUN
fbem-22281	168	18	.	.	PUNCT
fbem-22281	169	1	31.43	31.43	NUM
fbem-22281	169	2	%	%	NOUN
fbem-22281	169	3	of	of	ADP
fbem-22281	169	4	those	those	PRON
fbem-22281	169	5	surveyed	survey	VERB
fbem-22281	169	6	watched	watch	VERB
fbem-22281	169	7	short	short	ADJ
fbem-22281	169	8	videos	video	NOUN
fbem-22281	169	9	for	for	ADP
fbem-22281	169	10	between	between	ADP
fbem-22281	169	11	two	two	NUM
fbem-22281	169	12	and	and	CCONJ
fbem-22281	169	13	three	three	NUM
fbem-22281	169	14	hours	hour	NOUN
fbem-22281	169	15	.	.	PUNCT
fbem-22281	170	1	4.2	4.2	NUM
fbem-22281	170	2	.	.	PUNCT
fbem-22281	170	3	assessment	assessment	NOUN
fbem-22281	170	4	on	on	ADP
fbem-22281	170	5	brand	brand	NOUN
fbem-22281	170	6	perception	perception	NOUN
fbem-22281	170	7	table	table	NOUN
fbem-22281	170	8	3	3	NUM
fbem-22281	170	9	.	.	NOUN
fbem-22281	170	10	assessment	assessment	NOUN
fbem-22281	170	11	on	on	ADP
fbem-22281	170	12	brand	brand	NOUN
fbem-22281	170	13	perception	perception	NOUN
fbem-22281	170	14	variable	variable	ADJ
fbem-22281	170	15	composite	composite	ADJ
fbem-22281	170	16	mean	mean	NOUN
fbem-22281	170	17	interpretation	interpretation	NOUN
fbem-22281	170	18	brand	brand	NOUN
fbem-22281	170	19	perception	perception	NOUN
fbem-22281	170	20	3.84	3.84	NUM
fbem-22281	170	21	agree	agree	VERB
fbem-22281	170	22	as	as	SCONJ
fbem-22281	170	23	seen	see	VERB
fbem-22281	170	24	in	in	ADP
fbem-22281	170	25	table	table	NOUN
fbem-22281	170	26	3	3	NUM
fbem-22281	170	27	,	,	PUNCT
fbem-22281	170	28	the	the	DET
fbem-22281	170	29	outcome	outcome	NOUN
fbem-22281	170	30	displayed	display	VERB
fbem-22281	170	31	a	a	DET
fbem-22281	170	32	composite	composite	ADJ
fbem-22281	170	33	mean	mean	NOUN
fbem-22281	170	34	of	of	ADP
fbem-22281	170	35	3.84	3.84	NUM
fbem-22281	170	36	with	with	ADP
fbem-22281	170	37	verbal	verbal	ADJ
fbem-22281	170	38	interpretation	interpretation	NOUN
fbem-22281	170	39	of	of	ADP
fbem-22281	170	40	"	"	PUNCT
fbem-22281	170	41	agree	agree	VERB
fbem-22281	170	42	"	"	PUNCT
fbem-22281	170	43	in	in	ADP
fbem-22281	170	44	terms	term	NOUN
fbem-22281	170	45	of	of	ADP
fbem-22281	170	46	brand	brand	NOUN
fbem-22281	170	47	perception	perception	NOUN
fbem-22281	170	48	upon	upon	SCONJ
fbem-22281	170	49	watching	watch	VERB
fbem-22281	170	50	short	short	ADJ
fbem-22281	170	51	videos	video	NOUN
fbem-22281	170	52	.	.	PUNCT
fbem-22281	171	1	it	it	PRON
fbem-22281	171	2	can	can	AUX
fbem-22281	171	3	be	be	AUX
fbem-22281	171	4	obtained	obtain	VERB
fbem-22281	171	5	that	that	SCONJ
fbem-22281	171	6	short	short	ADJ
fbem-22281	171	7	videos	video	NOUN
fbem-22281	171	8	can	can	AUX
fbem-22281	171	9	influence	influence	VERB
fbem-22281	171	10	the	the	DET
fbem-22281	171	11	respondents	respondent	NOUN
fbem-22281	171	12	’	’	PART
fbem-22281	171	13	perception	perception	NOUN
fbem-22281	171	14	of	of	ADP
fbem-22281	171	15	brands	brand	NOUN
fbem-22281	171	16	.	.	PUNCT
fbem-22281	172	1	this	this	PRON
fbem-22281	172	2	is	be	AUX
fbem-22281	172	3	probably	probably	ADV
fbem-22281	172	4	because	because	SCONJ
fbem-22281	172	5	short	short	ADJ
fbem-22281	172	6	videos	video	NOUN
fbem-22281	172	7	can	can	AUX
fbem-22281	172	8	make	make	VERB
fbem-22281	172	9	respondents	respondent	NOUN
fbem-22281	172	10	watch	watch	VERB
fbem-22281	172	11	the	the	DET
fbem-22281	172	12	image	image	NOUN
fbem-22281	172	13	and	and	CCONJ
fbem-22281	172	14	quality	quality	NOUN
fbem-22281	172	15	of	of	ADP
fbem-22281	172	16	a	a	DET
fbem-22281	172	17	product	product	NOUN
fbem-22281	172	18	and	and	CCONJ
fbem-22281	172	19	know	know	VERB
fbem-22281	172	20	more	more	ADJ
fbem-22281	172	21	information	information	NOUN
fbem-22281	172	22	,	,	PUNCT
fbem-22281	172	23	which	which	PRON
fbem-22281	172	24	can	can	AUX
fbem-22281	172	25	deepen	deepen	VERB
fbem-22281	172	26	their	their	PRON
fbem-22281	172	27	understanding	understanding	NOUN
fbem-22281	172	28	of	of	ADP
fbem-22281	172	29	the	the	DET
fbem-22281	172	30	product	product	NOUN
fbem-22281	172	31	and	and	CCONJ
fbem-22281	172	32	the	the	DET
fbem-22281	172	33	brand	brand	NOUN
fbem-22281	172	34	,	,	PUNCT
fbem-22281	172	35	thereby	thereby	ADV
fbem-22281	172	36	influencing	influence	VERB
fbem-22281	172	37	the	the	DET
fbem-22281	172	38	perception	perception	NOUN
fbem-22281	172	39	to	to	ADP
fbem-22281	172	40	the	the	DET
fbem-22281	172	41	brand	brand	NOUN
fbem-22281	172	42	.	.	PUNCT
fbem-22281	173	1	215	215	NUM
fbem-22281	173	2	4.3	4.3	NUM
fbem-22281	173	3	.	.	PUNCT
fbem-22281	173	4	assessment	assessment	NOUN
fbem-22281	173	5	on	on	ADP
fbem-22281	173	6	short	short	ADJ
fbem-22281	173	7	video	video	NOUN
fbem-22281	173	8	advertisement	advertisement	NOUN
fbem-22281	173	9	table	table	NOUN
fbem-22281	173	10	4	4	NUM
fbem-22281	173	11	.	.	NOUN
fbem-22281	173	12	assessment	assessment	NOUN
fbem-22281	173	13	on	on	ADP
fbem-22281	173	14	short	short	ADJ
fbem-22281	173	15	video	video	NOUN
fbem-22281	173	16	advertisement	advertisement	NOUN
fbem-22281	173	17	variable	variable	ADJ
fbem-22281	173	18	composite	composite	ADJ
fbem-22281	173	19	mean	mean	NOUN
fbem-22281	173	20	interpretation	interpretation	NOUN
fbem-22281	173	21	interesting	interesting	ADJ
fbem-22281	173	22	content	content	NOUN
fbem-22281	173	23	3.99	3.99	NUM
fbem-22281	173	24	agree	agree	VERB
fbem-22281	173	25	scenario	scenario	NOUN
fbem-22281	173	26	-	-	PUNCT
fbem-22281	173	27	based	base	VERB
fbem-22281	173	28	experience	experience	NOUN
fbem-22281	173	29	3.76	3.76	NUM
fbem-22281	173	30	agree	agree	VERB
fbem-22281	173	31	user	user	NOUN
fbem-22281	173	32	participation	participation	NOUN
fbem-22281	173	33	interaction	interaction	NOUN
fbem-22281	173	34	3.67	3.67	NUM
fbem-22281	173	35	agree	agree	NOUN
fbem-22281	173	36	table	table	NOUN
fbem-22281	173	37	4	4	NUM
fbem-22281	173	38	illustrates	illustrate	VERB
fbem-22281	173	39	the	the	DET
fbem-22281	173	40	outcome	outcome	NOUN
fbem-22281	173	41	,	,	PUNCT
fbem-22281	173	42	which	which	PRON
fbem-22281	173	43	shows	show	VERB
fbem-22281	173	44	a	a	DET
fbem-22281	173	45	composite	composite	ADJ
fbem-22281	173	46	mean	mean	NOUN
fbem-22281	173	47	of	of	ADP
fbem-22281	173	48	3.99	3.99	NUM
fbem-22281	173	49	and	and	CCONJ
fbem-22281	173	50	a	a	DET
fbem-22281	173	51	verbal	verbal	ADJ
fbem-22281	173	52	interpretation	interpretation	NOUN
fbem-22281	173	53	of	of	ADP
fbem-22281	173	54	"	"	PUNCT
fbem-22281	173	55	agree	agree	VERB
fbem-22281	173	56	"	"	PUNCT
fbem-22281	173	57	for	for	ADP
fbem-22281	173	58	the	the	DET
fbem-22281	173	59	short	short	ADJ
fbem-22281	173	60	videos	video	NOUN
fbem-22281	173	61	'	'	PART
fbem-22281	173	62	interesting	interesting	ADJ
fbem-22281	173	63	content	content	NOUN
fbem-22281	173	64	.	.	PUNCT
fbem-22281	174	1	this	this	PRON
fbem-22281	174	2	indicates	indicate	VERB
fbem-22281	174	3	that	that	SCONJ
fbem-22281	174	4	respondents	respondent	NOUN
fbem-22281	174	5	have	have	VERB
fbem-22281	174	6	a	a	DET
fbem-22281	174	7	favorable	favorable	ADJ
fbem-22281	174	8	view	view	NOUN
fbem-22281	174	9	of	of	ADP
fbem-22281	174	10	the	the	DET
fbem-22281	174	11	interesting	interesting	ADJ
fbem-22281	174	12	content	content	NOUN
fbem-22281	174	13	of	of	ADP
fbem-22281	174	14	short	short	ADJ
fbem-22281	174	15	videos	video	NOUN
fbem-22281	174	16	,	,	PUNCT
fbem-22281	174	17	in	in	ADP
fbem-22281	174	18	other	other	ADJ
fbem-22281	174	19	words	word	NOUN
fbem-22281	174	20	,	,	PUNCT
fbem-22281	174	21	the	the	DET
fbem-22281	174	22	interesting	interesting	ADJ
fbem-22281	174	23	content	content	NOUN
fbem-22281	174	24	of	of	ADP
fbem-22281	174	25	short	short	ADJ
fbem-22281	174	26	videos	video	NOUN
fbem-22281	174	27	can	can	AUX
fbem-22281	174	28	influence	influence	VERB
fbem-22281	174	29	short	short	ADJ
fbem-22281	174	30	video	video	NOUN
fbem-22281	174	31	advertisements	advertisement	NOUN
fbem-22281	174	32	.	.	PUNCT
fbem-22281	175	1	the	the	DET
fbem-22281	175	2	fact	fact	NOUN
fbem-22281	175	3	that	that	SCONJ
fbem-22281	175	4	short	short	ADJ
fbem-22281	175	5	videos	video	NOUN
fbem-22281	175	6	have	have	AUX
fbem-22281	175	7	emerged	emerge	VERB
fbem-22281	175	8	as	as	ADP
fbem-22281	175	9	a	a	DET
fbem-22281	175	10	significant	significant	ADJ
fbem-22281	175	11	source	source	NOUN
fbem-22281	175	12	of	of	ADP
fbem-22281	175	13	entertainment	entertainment	NOUN
fbem-22281	175	14	in	in	ADP
fbem-22281	175	15	light	light	NOUN
fbem-22281	175	16	of	of	ADP
fbem-22281	175	17	people	people	NOUN
fbem-22281	175	18	’s	’s	PART
fbem-22281	175	19	increasingly	increasingly	ADV
fbem-22281	175	20	fragmented	fragmented	ADJ
fbem-22281	175	21	time	time	NOUN
fbem-22281	175	22	and	and	CCONJ
fbem-22281	175	23	more	more	ADV
fbem-22281	175	24	diverse	diverse	ADJ
fbem-22281	175	25	and	and	CCONJ
fbem-22281	175	26	personalized	personalized	ADJ
fbem-22281	175	27	entertainment	entertainment	NOUN
fbem-22281	175	28	preferences	preference	NOUN
fbem-22281	175	29	.	.	PUNCT
fbem-22281	176	1	therefore	therefore	ADV
fbem-22281	176	2	,	,	PUNCT
fbem-22281	176	3	interesting	interesting	ADJ
fbem-22281	176	4	short	short	ADJ
fbem-22281	176	5	videos	video	NOUN
fbem-22281	176	6	may	may	AUX
fbem-22281	176	7	get	get	VERB
fbem-22281	176	8	more	more	ADJ
fbem-22281	176	9	followers	follower	NOUN
fbem-22281	176	10	and	and	CCONJ
fbem-22281	176	11	their	their	PRON
fbem-22281	176	12	attention	attention	NOUN
fbem-22281	176	13	.	.	PUNCT
fbem-22281	177	1	additionally	additionally	ADV
fbem-22281	177	2	,	,	PUNCT
fbem-22281	177	3	it	it	PRON
fbem-22281	177	4	also	also	ADV
fbem-22281	177	5	manifested	manifest	VERB
fbem-22281	177	6	that	that	SCONJ
fbem-22281	177	7	the	the	DET
fbem-22281	177	8	effectiveness	effectiveness	NOUN
fbem-22281	177	9	of	of	ADP
fbem-22281	177	10	short	short	ADJ
fbem-22281	177	11	video	video	NOUN
fbem-22281	177	12	marketing	marketing	NOUN
fbem-22281	177	13	can	can	AUX
fbem-22281	177	14	be	be	AUX
fbem-22281	177	15	impacted	impact	VERB
fbem-22281	177	16	by	by	ADP
fbem-22281	177	17	how	how	SCONJ
fbem-22281	177	18	fascinating	fascinating	ADJ
fbem-22281	177	19	they	they	PRON
fbem-22281	177	20	are	be	AUX
fbem-22281	177	21	.	.	PUNCT
fbem-22281	178	1	in	in	ADP
fbem-22281	178	2	terms	term	NOUN
fbem-22281	178	3	of	of	ADP
fbem-22281	178	4	scenario	scenario	NOUN
fbem-22281	178	5	-	-	PUNCT
fbem-22281	178	6	based	base	VERB
fbem-22281	178	7	experience	experience	NOUN
fbem-22281	178	8	,	,	PUNCT
fbem-22281	178	9	the	the	DET
fbem-22281	178	10	results	result	NOUN
fbem-22281	178	11	showed	show	VERB
fbem-22281	178	12	a	a	DET
fbem-22281	178	13	computed	computed	ADJ
fbem-22281	178	14	composite	composite	ADJ
fbem-22281	178	15	mean	mean	NOUN
fbem-22281	178	16	of	of	ADP
fbem-22281	178	17	3.76	3.76	NUM
fbem-22281	178	18	with	with	ADP
fbem-22281	178	19	the	the	DET
fbem-22281	178	20	verbal	verbal	ADJ
fbem-22281	178	21	interpretation	interpretation	NOUN
fbem-22281	178	22	of	of	ADP
fbem-22281	178	23	"	"	PUNCT
fbem-22281	178	24	agree	agree	VERB
fbem-22281	178	25	"	"	PUNCT
fbem-22281	178	26	.	.	PUNCT
fbem-22281	179	1	it	it	PRON
fbem-22281	179	2	indicates	indicate	VERB
fbem-22281	179	3	that	that	SCONJ
fbem-22281	179	4	scenario	scenario	NOUN
fbem-22281	179	5	-	-	PUNCT
fbem-22281	179	6	based	base	VERB
fbem-22281	179	7	experience	experience	NOUN
fbem-22281	179	8	can	can	AUX
fbem-22281	179	9	influence	influence	VERB
fbem-22281	179	10	the	the	DET
fbem-22281	179	11	effectiveness	effectiveness	NOUN
fbem-22281	179	12	of	of	ADP
fbem-22281	179	13	short	short	ADJ
fbem-22281	179	14	video	video	NOUN
fbem-22281	179	15	advertisements	advertisement	NOUN
fbem-22281	179	16	.	.	PUNCT
fbem-22281	180	1	it	it	PRON
fbem-22281	180	2	is	be	AUX
fbem-22281	180	3	consistent	consistent	ADJ
fbem-22281	180	4	with	with	ADP
fbem-22281	180	5	liu	liu	PROPN
fbem-22281	180	6	et	et	PROPN
fbem-22281	180	7	al	al	PROPN
fbem-22281	180	8	.	.	PUNCT
fbem-22281	181	1	[	[	X
fbem-22281	181	2	13	13	NUM
fbem-22281	181	3	-	-	SYM
fbem-22281	181	4	2	2	NUM
fbem-22281	181	5	]	]	PUNCT
fbem-22281	181	6	findings	finding	NOUN
fbem-22281	181	7	that	that	SCONJ
fbem-22281	181	8	effective	effective	ADJ
fbem-22281	181	9	editing	editing	NOUN
fbem-22281	181	10	of	of	ADP
fbem-22281	181	11	short	short	ADJ
fbem-22281	181	12	video	video	NOUN
fbem-22281	181	13	scenes	scene	NOUN
fbem-22281	181	14	can	can	AUX
fbem-22281	181	15	enhance	enhance	VERB
fbem-22281	181	16	the	the	DET
fbem-22281	181	17	willingness	willingness	NOUN
fbem-22281	181	18	of	of	ADP
fbem-22281	181	19	consumers	consumer	NOUN
fbem-22281	181	20	to	to	PART
fbem-22281	181	21	watch	watch	VERB
fbem-22281	181	22	the	the	DET
fbem-22281	181	23	video	video	NOUN
fbem-22281	181	24	.	.	PUNCT
fbem-22281	182	1	since	since	SCONJ
fbem-22281	182	2	the	the	DET
fbem-22281	182	3	scenes	scene	NOUN
fbem-22281	182	4	created	create	VERB
fbem-22281	182	5	in	in	ADP
fbem-22281	182	6	the	the	DET
fbem-22281	182	7	short	short	ADJ
fbem-22281	182	8	videos	video	NOUN
fbem-22281	182	9	must	must	AUX
fbem-22281	182	10	be	be	AUX
fbem-22281	182	11	related	relate	VERB
fbem-22281	182	12	to	to	ADP
fbem-22281	182	13	the	the	DET
fbem-22281	182	14	consuming	consume	VERB
fbem-22281	182	15	environment	environment	NOUN
fbem-22281	182	16	or	or	CCONJ
fbem-22281	182	17	application	application	NOUN
fbem-22281	182	18	environment	environment	NOUN
fbem-22281	182	19	,	,	PUNCT
fbem-22281	182	20	it	it	PRON
fbem-22281	182	21	is	be	AUX
fbem-22281	182	22	easier	easy	ADJ
fbem-22281	182	23	for	for	SCONJ
fbem-22281	182	24	consumers	consumer	NOUN
fbem-22281	182	25	to	to	PART
fbem-22281	182	26	immerse	immerse	VERB
fbem-22281	182	27	themselves	themselves	PRON
fbem-22281	182	28	in	in	ADP
fbem-22281	182	29	it	it	PRON
fbem-22281	182	30	.	.	PUNCT
fbem-22281	183	1	in	in	ADP
fbem-22281	183	2	terms	term	NOUN
fbem-22281	183	3	of	of	ADP
fbem-22281	183	4	user	user	NOUN
fbem-22281	183	5	participation	participation	NOUN
fbem-22281	183	6	interaction	interaction	NOUN
fbem-22281	183	7	with	with	ADP
fbem-22281	183	8	short	short	ADJ
fbem-22281	183	9	videos	video	NOUN
fbem-22281	183	10	,	,	PUNCT
fbem-22281	183	11	the	the	DET
fbem-22281	183	12	results	result	NOUN
fbem-22281	183	13	displayed	display	VERB
fbem-22281	183	14	a	a	DET
fbem-22281	183	15	computed	computed	ADJ
fbem-22281	183	16	composite	composite	ADJ
fbem-22281	183	17	mean	mean	NOUN
fbem-22281	183	18	of	of	ADP
fbem-22281	183	19	3.67	3.67	NUM
fbem-22281	183	20	with	with	ADP
fbem-22281	183	21	the	the	DET
fbem-22281	183	22	verbal	verbal	ADJ
fbem-22281	183	23	interpretation	interpretation	NOUN
fbem-22281	183	24	of	of	ADP
fbem-22281	183	25	"	"	PUNCT
fbem-22281	183	26	agree	agree	VERB
fbem-22281	183	27	"	"	PUNCT
fbem-22281	183	28	.	.	PUNCT
fbem-22281	184	1	the	the	DET
fbem-22281	184	2	outcome	outcome	NOUN
fbem-22281	184	3	shows	show	VERB
fbem-22281	184	4	users	user	NOUN
fbem-22281	184	5	feel	feel	VERB
fbem-22281	184	6	positively	positively	ADV
fbem-22281	184	7	about	about	ADP
fbem-22281	184	8	participating	participate	VERB
fbem-22281	184	9	and	and	CCONJ
fbem-22281	184	10	interacting	interact	VERB
fbem-22281	184	11	with	with	ADP
fbem-22281	184	12	brands	brand	NOUN
fbem-22281	184	13	through	through	ADP
fbem-22281	184	14	short	short	ADJ
fbem-22281	184	15	videos	video	NOUN
fbem-22281	184	16	,	,	PUNCT
fbem-22281	184	17	the	the	DET
fbem-22281	184	18	short	short	ADJ
fbem-22281	184	19	video	video	NOUN
fbem-22281	184	20	advertisement	advertisement	NOUN
fbem-22281	184	21	is	be	AUX
fbem-22281	184	22	influenced	influence	VERB
fbem-22281	184	23	.	.	PUNCT
fbem-22281	185	1	following	follow	VERB
fbem-22281	185	2	schmitt	schmitt	PROPN
fbem-22281	185	3	's	's	PART
fbem-22281	185	4	[	[	X
fbem-22281	185	5	15	15	NUM
fbem-22281	185	6	-	-	SYM
fbem-22281	185	7	2	2	NUM
fbem-22281	185	8	]	]	PUNCT
fbem-22281	185	9	perspective	perspective	NOUN
fbem-22281	185	10	,	,	PUNCT
fbem-22281	185	11	when	when	SCONJ
fbem-22281	185	12	consumers	consumer	NOUN
fbem-22281	185	13	are	be	AUX
fbem-22281	185	14	socially	socially	ADV
fbem-22281	185	15	engaged	engage	VERB
fbem-22281	185	16	,	,	PUNCT
fbem-22281	185	17	they	they	PRON
fbem-22281	185	18	may	may	AUX
fbem-22281	185	19	experience	experience	VERB
fbem-22281	185	20	the	the	DET
fbem-22281	185	21	brand	brand	NOUN
fbem-22281	185	22	by	by	ADP
fbem-22281	185	23	actively	actively	ADV
fbem-22281	185	24	participating	participate	VERB
fbem-22281	185	25	and	and	CCONJ
fbem-22281	185	26	interacting	interact	VERB
fbem-22281	185	27	with	with	ADP
fbem-22281	185	28	it	it	PRON
fbem-22281	185	29	.	.	PUNCT
fbem-22281	186	1	once	once	SCONJ
fbem-22281	186	2	consumers	consumer	NOUN
fbem-22281	186	3	interact	interact	VERB
fbem-22281	186	4	with	with	ADP
fbem-22281	186	5	brands	brand	NOUN
fbem-22281	186	6	,	,	PUNCT
fbem-22281	186	7	they	they	PRON
fbem-22281	186	8	may	may	AUX
fbem-22281	186	9	have	have	VERB
fbem-22281	186	10	a	a	DET
fbem-22281	186	11	deep	deep	ADJ
fbem-22281	186	12	impression	impression	NOUN
fbem-22281	186	13	of	of	ADP
fbem-22281	186	14	the	the	DET
fbem-22281	186	15	brand	brand	NOUN
fbem-22281	186	16	and	and	CCONJ
fbem-22281	186	17	feel	feel	VERB
fbem-22281	186	18	real	real	ADJ
fbem-22281	186	19	.	.	PUNCT
fbem-22281	187	1	the	the	DET
fbem-22281	187	2	effectiveness	effectiveness	NOUN
fbem-22281	187	3	of	of	ADP
fbem-22281	187	4	short	short	ADJ
fbem-22281	187	5	video	video	NOUN
fbem-22281	187	6	advertisements	advertisement	NOUN
fbem-22281	187	7	may	may	AUX
fbem-22281	187	8	be	be	AUX
fbem-22281	187	9	enhanced	enhance	VERB
fbem-22281	187	10	.	.	PUNCT
fbem-22281	188	1	4.4	4.4	NUM
fbem-22281	188	2	.	.	PUNCT
fbem-22281	188	3	assessment	assessment	NOUN
fbem-22281	188	4	on	on	ADP
fbem-22281	188	5	brand	brand	NOUN
fbem-22281	188	6	attitude	attitude	NOUN
fbem-22281	188	7	table	table	NOUN
fbem-22281	188	8	5	5	NUM
fbem-22281	188	9	.	.	PUNCT
fbem-22281	188	10	assessment	assessment	NOUN
fbem-22281	188	11	on	on	ADP
fbem-22281	188	12	brand	brand	NOUN
fbem-22281	188	13	attitude	attitude	NOUN
fbem-22281	188	14	variable	variable	ADJ
fbem-22281	188	15	composite	composite	ADJ
fbem-22281	188	16	mean	mean	NOUN
fbem-22281	188	17	interpretation	interpretation	NOUN
fbem-22281	188	18	brand	brand	NOUN
fbem-22281	188	19	attitude	attitude	NOUN
fbem-22281	188	20	3.83	3.83	NUM
fbem-22281	188	21	agree	agree	VERB
fbem-22281	188	22	as	as	ADP
fbem-22281	188	23	table	table	NOUN
fbem-22281	188	24	5	5	NUM
fbem-22281	188	25	illustrates	illustrate	VERB
fbem-22281	188	26	,	,	PUNCT
fbem-22281	188	27	the	the	DET
fbem-22281	188	28	results	result	NOUN
fbem-22281	188	29	show	show	VERB
fbem-22281	188	30	a	a	DET
fbem-22281	188	31	composite	composite	ADJ
fbem-22281	188	32	mean	mean	NOUN
fbem-22281	188	33	of	of	ADP
fbem-22281	188	34	3.83	3.83	NUM
fbem-22281	188	35	with	with	ADP
fbem-22281	188	36	verbal	verbal	ADJ
fbem-22281	188	37	interpretation	interpretation	NOUN
fbem-22281	188	38	of	of	ADP
fbem-22281	188	39	"	"	PUNCT
fbem-22281	188	40	agree	agree	VERB
fbem-22281	188	41	"	"	PUNCT
fbem-22281	188	42	about	about	ADP
fbem-22281	188	43	brand	brand	NOUN
fbem-22281	188	44	attitude	attitude	NOUN
fbem-22281	188	45	after	after	ADP
fbem-22281	188	46	watching	watch	VERB
fbem-22281	188	47	short	short	ADJ
fbem-22281	188	48	videos	video	NOUN
fbem-22281	188	49	.	.	PUNCT
fbem-22281	189	1	results	result	NOUN
fbem-22281	189	2	indicate	indicate	VERB
fbem-22281	189	3	that	that	SCONJ
fbem-22281	189	4	the	the	DET
fbem-22281	189	5	respondents	respondent	NOUN
fbem-22281	189	6	'	'	PART
fbem-22281	189	7	attitudes	attitude	NOUN
fbem-22281	189	8	toward	toward	ADP
fbem-22281	189	9	brands	brand	NOUN
fbem-22281	189	10	are	be	AUX
fbem-22281	189	11	impacted	impact	VERB
fbem-22281	189	12	by	by	ADP
fbem-22281	189	13	the	the	DET
fbem-22281	189	14	short	short	ADJ
fbem-22281	189	15	videos	video	NOUN
fbem-22281	189	16	.	.	PUNCT
fbem-22281	190	1	in	in	ADP
fbem-22281	190	2	addition	addition	NOUN
fbem-22281	190	3	to	to	ADP
fbem-22281	190	4	brand	brand	NOUN
fbem-22281	190	5	information	information	NOUN
fbem-22281	190	6	,	,	PUNCT
fbem-22281	190	7	short	short	ADJ
fbem-22281	190	8	videos	video	NOUN
fbem-22281	190	9	also	also	ADV
fbem-22281	190	10	feature	feature	VERB
fbem-22281	190	11	a	a	DET
fbem-22281	190	12	dynamic	dynamic	ADJ
fbem-22281	190	13	brand	brand	NOUN
fbem-22281	190	14	image	image	NOUN
fbem-22281	190	15	.	.	PUNCT
fbem-22281	191	1	they	they	PRON
fbem-22281	191	2	may	may	AUX
fbem-22281	191	3	provide	provide	VERB
fbem-22281	191	4	the	the	DET
fbem-22281	191	5	audience	audience	NOUN
fbem-22281	191	6	with	with	ADP
fbem-22281	191	7	additional	additional	ADJ
fbem-22281	191	8	brand	brand	NOUN
fbem-22281	191	9	information	information	NOUN
fbem-22281	191	10	and	and	CCONJ
fbem-22281	191	11	pictures	picture	NOUN
fbem-22281	191	12	so	so	SCONJ
fbem-22281	191	13	they	they	PRON
fbem-22281	191	14	can	can	AUX
fbem-22281	191	15	comprehend	comprehend	VERB
fbem-22281	191	16	the	the	DET
fbem-22281	191	17	brands	brand	NOUN
fbem-22281	191	18	and	and	CCONJ
fbem-22281	191	19	develop	develop	VERB
fbem-22281	191	20	their	their	PRON
fbem-22281	191	21	own	own	ADJ
fbem-22281	191	22	opinions	opinion	NOUN
fbem-22281	191	23	about	about	ADP
fbem-22281	191	24	them	they	PRON
fbem-22281	191	25	.	.	PUNCT
fbem-22281	192	1	4.5	4.5	NUM
fbem-22281	192	2	.	.	PUNCT
fbem-22281	193	1	significant	significant	ADJ
fbem-22281	193	2	difference	difference	NOUN
fbem-22281	193	3	of	of	ADP
fbem-22281	193	4	short	short	ADJ
fbem-22281	193	5	video	video	NOUN
fbem-22281	193	6	marketing	marketing	NOUN
fbem-22281	193	7	,	,	PUNCT
fbem-22281	193	8	perception	perception	NOUN
fbem-22281	193	9	and	and	CCONJ
fbem-22281	193	10	attitude	attitude	NOUN
fbem-22281	193	11	to	to	ADP
fbem-22281	193	12	brands	brand	NOUN
fbem-22281	193	13	when	when	SCONJ
fbem-22281	193	14	grouped	group	VERB
fbem-22281	193	15	by	by	ADP
fbem-22281	193	16	profile	profile	NOUN
fbem-22281	193	17	table	table	NOUN
fbem-22281	193	18	6	6	NUM
fbem-22281	193	19	.	.	PUNCT
fbem-22281	193	20	difference	difference	NOUN
fbem-22281	193	21	of	of	ADP
fbem-22281	193	22	short	short	ADJ
fbem-22281	193	23	video	video	NOUN
fbem-22281	193	24	marketing	marketing	NOUN
fbem-22281	193	25	,	,	PUNCT
fbem-22281	193	26	brand	brand	NOUN
fbem-22281	193	27	perception	perception	NOUN
fbem-22281	193	28	and	and	CCONJ
fbem-22281	193	29	brand	brand	NOUN
fbem-22281	193	30	attitude	attitude	NOUN
fbem-22281	193	31	when	when	SCONJ
fbem-22281	193	32	grouped	group	VERB
fbem-22281	193	33	by	by	ADP
fbem-22281	193	34	profile	profile	ADJ
fbem-22281	193	35	varia	varia	NOUN
fbem-22281	193	36	bles	ble	NOUN
fbem-22281	193	37	category	category	NOUN
fbem-22281	193	38	p	p	NOUN
fbem-22281	193	39	-	-	PUNCT
fbem-22281	193	40	value	value	NOUN
fbem-22281	193	41	interpretation	interpretation	NOUN
fbem-22281	193	42	brand	brand	NOUN
fbem-22281	193	43	percep	percep	VERB
fbem-22281	193	44	tion	tion	NOUN
fbem-22281	193	45	age	age	NOUN
fbem-22281	193	46	0.424	0.424	NUM
fbem-22281	193	47	not	not	PART
fbem-22281	193	48	significant	significant	ADJ
fbem-22281	193	49	sex	sex	NOUN
fbem-22281	193	50	0.716	0.716	NUM
fbem-22281	193	51	not	not	PART
fbem-22281	193	52	significant	significant	ADJ
fbem-22281	193	53	highest	high	ADJ
fbem-22281	193	54	education	education	NOUN
fbem-22281	193	55	level	level	NOUN
fbem-22281	193	56	0.731	0.731	NUM
fbem-22281	193	57	not	not	PART
fbem-22281	193	58	significant	significant	ADJ
fbem-22281	193	59	monthly	monthly	ADJ
fbem-22281	193	60	income	income	NOUN
fbem-22281	193	61	<	<	X
fbem-22281	193	62	0.001	0.001	NUM
fbem-22281	193	63	significant	significant	ADJ
fbem-22281	193	64	average	average	ADJ
fbem-22281	193	65	time	time	NOUN
fbem-22281	193	66	watching	watch	VERB
fbem-22281	193	67	short	short	ADJ
fbem-22281	193	68	videos	video	NOUN
fbem-22281	193	69	<	<	X
fbem-22281	193	70	0.001	0.001	NUM
fbem-22281	193	71	significant	significant	ADJ
fbem-22281	193	72	intere	intere	NOUN
fbem-22281	193	73	sting	ste	VERB
fbem-22281	193	74	conte	conte	PROPN
fbem-22281	193	75	nt	not	PART
fbem-22281	193	76	age	age	NOUN
fbem-22281	193	77	0.045	0.045	NUM
fbem-22281	193	78	significant	significant	ADJ
fbem-22281	193	79	sex	sex	NOUN
fbem-22281	193	80	0.182	0.182	NOUN
fbem-22281	193	81	not	not	PART
fbem-22281	193	82	significant	significant	ADJ
fbem-22281	193	83	highest	high	ADJ
fbem-22281	193	84	education	education	NOUN
fbem-22281	193	85	level	level	NOUN
fbem-22281	193	86	0.029	0.029	NUM
fbem-22281	193	87	significant	significant	ADJ
fbem-22281	193	88	monthly	monthly	ADJ
fbem-22281	193	89	income	income	NOUN
fbem-22281	193	90	0.128	0.128	NUM
fbem-22281	193	91	not	not	PART
fbem-22281	193	92	significant	significant	ADJ
fbem-22281	193	93	average	average	ADJ
fbem-22281	193	94	time	time	NOUN
fbem-22281	193	95	watching	watch	VERB
fbem-22281	193	96	short	short	ADJ
fbem-22281	193	97	videos	video	NOUN
fbem-22281	193	98	<	<	X
fbem-22281	193	99	0.001	0.001	NUM
fbem-22281	193	100	significant	significant	ADJ
fbem-22281	193	101	scena	scena	NOUN
fbem-22281	193	102	riobased	riobase	VERB
fbem-22281	194	1	experi	experi	PROPN
fbem-22281	194	2	ence	ence	PROPN
fbem-22281	194	3	age	age	NOUN
fbem-22281	194	4	0.251	0.251	NUM
fbem-22281	194	5	not	not	PART
fbem-22281	194	6	significant	significant	ADJ
fbem-22281	194	7	sex	sex	NOUN
fbem-22281	194	8	0.689	0.689	NUM
fbem-22281	194	9	not	not	PART
fbem-22281	194	10	significant	significant	ADJ
fbem-22281	194	11	highest	high	ADJ
fbem-22281	194	12	education	education	NOUN
fbem-22281	194	13	level	level	NOUN
fbem-22281	194	14	0.733	0.733	NUM
fbem-22281	194	15	not	not	PART
fbem-22281	194	16	significant	significant	ADJ
fbem-22281	194	17	monthly	monthly	ADJ
fbem-22281	194	18	income	income	NOUN
fbem-22281	194	19	0.002	0.002	NUM
fbem-22281	194	20	significant	significant	ADJ
fbem-22281	194	21	average	average	ADJ
fbem-22281	194	22	time	time	NOUN
fbem-22281	194	23	watching	watch	VERB
fbem-22281	194	24	short	short	ADJ
fbem-22281	194	25	videos	video	NOUN
fbem-22281	194	26	<	<	X
fbem-22281	194	27	0.001	0.001	NUM
fbem-22281	194	28	significant	significant	ADJ
fbem-22281	194	29	user	user	NOUN
fbem-22281	194	30	partici	partici	NOUN
fbem-22281	194	31	pation	pation	PROPN
fbem-22281	194	32	intera	intera	NOUN
fbem-22281	194	33	ction	ction	NOUN
fbem-22281	194	34	age	age	NOUN
fbem-22281	194	35	0.069	0.069	NUM
fbem-22281	194	36	not	not	PART
fbem-22281	194	37	significant	significant	ADJ
fbem-22281	194	38	sex	sex	NOUN
fbem-22281	194	39	0.850	0.850	NUM
fbem-22281	194	40	not	not	PART
fbem-22281	194	41	significant	significant	ADJ
fbem-22281	194	42	highest	high	ADJ
fbem-22281	194	43	education	education	NOUN
fbem-22281	194	44	level	level	NOUN
fbem-22281	194	45	0.944	0.944	NUM
fbem-22281	194	46	not	not	PART
fbem-22281	194	47	significant	significant	ADJ
fbem-22281	194	48	monthly	monthly	ADJ
fbem-22281	194	49	income	income	NOUN
fbem-22281	194	50	<	<	X
fbem-22281	194	51	0.001	0.001	NUM
fbem-22281	194	52	significant	significant	ADJ
fbem-22281	194	53	average	average	ADJ
fbem-22281	194	54	time	time	NOUN
fbem-22281	194	55	watching	watch	VERB
fbem-22281	194	56	short	short	ADJ
fbem-22281	194	57	videos	video	NOUN
fbem-22281	194	58	<	<	X
fbem-22281	194	59	0.001	0.001	NUM
fbem-22281	194	60	significant	significant	ADJ
fbem-22281	194	61	consu	consu	PROPN
fbem-22281	194	62	mer	mer	PROPN
fbem-22281	194	63	brand	brand	PROPN
fbem-22281	194	64	attitu	attitu	PROPN
fbem-22281	194	65	de	de	PROPN
fbem-22281	194	66	age	age	NOUN
fbem-22281	194	67	0.716	0.716	NUM
fbem-22281	194	68	not	not	PART
fbem-22281	194	69	significant	significant	ADJ
fbem-22281	194	70	sex	sex	NOUN
fbem-22281	194	71	0.595	0.595	NUM
fbem-22281	194	72	not	not	PART
fbem-22281	194	73	significant	significant	ADJ
fbem-22281	194	74	highest	high	ADJ
fbem-22281	194	75	education	education	NOUN
fbem-22281	194	76	level	level	NOUN
fbem-22281	194	77	0.853	0.853	NUM
fbem-22281	194	78	not	not	PART
fbem-22281	194	79	significant	significant	ADJ
fbem-22281	194	80	monthly	monthly	ADJ
fbem-22281	194	81	income	income	NOUN
fbem-22281	194	82	<	<	X
fbem-22281	194	83	0.001	0.001	NUM
fbem-22281	194	84	significant	significant	ADJ
fbem-22281	194	85	average	average	ADJ
fbem-22281	194	86	time	time	NOUN
fbem-22281	194	87	watching	watch	VERB
fbem-22281	194	88	short	short	ADJ
fbem-22281	194	89	videos	video	NOUN
fbem-22281	194	90	<	<	X
fbem-22281	194	91	0.001	0.001	NUM
fbem-22281	194	92	significant	significant	ADJ
fbem-22281	194	93	table	table	NOUN
fbem-22281	194	94	6	6	NUM
fbem-22281	194	95	shows	show	VERB
fbem-22281	194	96	that	that	SCONJ
fbem-22281	194	97	,	,	PUNCT
fbem-22281	194	98	when	when	SCONJ
fbem-22281	194	99	respondents	respondent	NOUN
fbem-22281	194	100	are	be	AUX
fbem-22281	194	101	classified	classify	VERB
fbem-22281	194	102	by	by	ADP
fbem-22281	194	103	age	age	NOUN
fbem-22281	194	104	,	,	PUNCT
fbem-22281	194	105	the	the	DET
fbem-22281	194	106	sole	sole	ADJ
fbem-22281	194	107	significant	significant	ADJ
fbem-22281	194	108	difference	difference	NOUN
fbem-22281	194	109	is	be	AUX
fbem-22281	194	110	found	find	VERB
fbem-22281	194	111	in	in	ADP
fbem-22281	194	112	the	the	DET
fbem-22281	194	113	interesting	interesting	ADJ
fbem-22281	194	114	content	content	NOUN
fbem-22281	194	115	,	,	PUNCT
fbem-22281	194	116	with	with	ADP
fbem-22281	194	117	a	a	DET
fbem-22281	194	118	p	p	NOUN
fbem-22281	194	119	-	-	PUNCT
fbem-22281	194	120	value	value	NOUN
fbem-22281	194	121	of	of	ADP
fbem-22281	194	122	.045	.045	NUM
fbem-22281	194	123	below	below	ADP
fbem-22281	194	124	the	the	DET
fbem-22281	194	125	significance	significance	NOUN
fbem-22281	194	126	level	level	NOUN
fbem-22281	194	127	of	of	ADP
fbem-22281	194	128	.05	.05	NUM
fbem-22281	194	129	.	.	PUNCT
fbem-22281	195	1	it	it	PRON
fbem-22281	195	2	implies	imply	VERB
fbem-22281	195	3	that	that	SCONJ
fbem-22281	195	4	interesting	interesting	ADJ
fbem-22281	195	5	content	content	NOUN
fbem-22281	195	6	is	be	AUX
fbem-22281	195	7	significantly	significantly	ADV
fbem-22281	195	8	influenced	influence	VERB
fbem-22281	195	9	by	by	ADP
fbem-22281	195	10	age	age	NOUN
fbem-22281	195	11	.	.	PUNCT
fbem-22281	196	1	individuals	individual	NOUN
fbem-22281	196	2	of	of	ADP
fbem-22281	196	3	different	different	ADJ
fbem-22281	196	4	ages	age	NOUN
fbem-22281	196	5	have	have	VERB
fbem-22281	196	6	varying	vary	VERB
fbem-22281	196	7	opinions	opinion	NOUN
fbem-22281	196	8	about	about	ADP
fbem-22281	196	9	what	what	PRON
fbem-22281	196	10	makes	make	VERB
fbem-22281	196	11	short	short	ADJ
fbem-22281	196	12	videos	video	NOUN
fbem-22281	196	13	interesting	interesting	ADJ
fbem-22281	196	14	.	.	PUNCT
fbem-22281	197	1	when	when	SCONJ
fbem-22281	197	2	grouped	group	VERB
fbem-22281	197	3	by	by	ADP
fbem-22281	197	4	sex	sex	NOUN
fbem-22281	197	5	,	,	PUNCT
fbem-22281	197	6	there	there	PRON
fbem-22281	197	7	is	be	VERB
fbem-22281	197	8	no	no	DET
fbem-22281	197	9	statistically	statistically	ADV
fbem-22281	197	10	significant	significant	ADJ
fbem-22281	197	11	difference	difference	NOUN
fbem-22281	197	12	.	.	PUNCT
fbem-22281	198	1	it	it	PRON
fbem-22281	198	2	suggests	suggest	VERB
fbem-22281	198	3	that	that	SCONJ
fbem-22281	198	4	sex	sex	NOUN
fbem-22281	198	5	does	do	AUX
fbem-22281	198	6	not	not	PART
fbem-22281	198	7	affect	affect	VERB
fbem-22281	198	8	any	any	DET
fbem-22281	198	9	variable	variable	NOUN
fbem-22281	198	10	.	.	PUNCT
fbem-22281	199	1	both	both	DET
fbem-22281	199	2	male	male	ADJ
fbem-22281	199	3	and	and	CCONJ
fbem-22281	199	4	female	female	ADJ
fbem-22281	199	5	respondents	respondent	NOUN
fbem-22281	199	6	are	be	AUX
fbem-22281	199	7	similarly	similarly	ADV
fbem-22281	199	8	affected	affect	VERB
fbem-22281	199	9	in	in	ADP
fbem-22281	199	10	terms	term	NOUN
fbem-22281	199	11	of	of	ADP
fbem-22281	199	12	the	the	DET
fbem-22281	199	13	interestingness	interestingness	NOUN
fbem-22281	199	14	,	,	PUNCT
fbem-22281	199	15	scene	scene	NOUN
fbem-22281	199	16	-	-	PUNCT
fbem-22281	199	17	based	base	VERB
fbem-22281	199	18	experience	experience	NOUN
fbem-22281	199	19	,	,	PUNCT
fbem-22281	199	20	and	and	CCONJ
fbem-22281	199	21	user	user	NOUN
fbem-22281	199	22	participation	participation	NOUN
fbem-22281	199	23	interaction	interaction	NOUN
fbem-22281	199	24	of	of	ADP
fbem-22281	199	25	short	short	ADJ
fbem-22281	199	26	video	video	NOUN
fbem-22281	199	27	content	content	NOUN
fbem-22281	199	28	,	,	PUNCT
fbem-22281	199	29	and	and	CCONJ
fbem-22281	199	30	there	there	PRON
fbem-22281	199	31	is	be	VERB
fbem-22281	199	32	no	no	DET
fbem-22281	199	33	significant	significant	ADJ
fbem-22281	199	34	difference	difference	NOUN
fbem-22281	199	35	in	in	ADP
fbem-22281	199	36	their	their	PRON
fbem-22281	199	37	perception	perception	NOUN
fbem-22281	199	38	and	and	CCONJ
fbem-22281	199	39	attitude	attitude	NOUN
fbem-22281	199	40	towards	towards	ADP
fbem-22281	199	41	the	the	DET
fbem-22281	199	42	brand	brand	NOUN
fbem-22281	199	43	generated	generate	VERB
fbem-22281	199	44	by	by	ADP
fbem-22281	199	45	short	short	ADJ
fbem-22281	199	46	videos	video	NOUN
fbem-22281	199	47	.	.	PUNCT
fbem-22281	200	1	when	when	SCONJ
fbem-22281	200	2	grouped	group	VERB
fbem-22281	200	3	by	by	ADP
fbem-22281	200	4	educational	educational	ADJ
fbem-22281	200	5	attainment	attainment	NOUN
fbem-22281	200	6	,	,	PUNCT
fbem-22281	200	7	the	the	DET
fbem-22281	200	8	significant	significant	ADJ
fbem-22281	200	9	difference	difference	NOUN
fbem-22281	200	10	was	be	AUX
fbem-22281	200	11	only	only	ADV
fbem-22281	200	12	noticeable	noticeable	ADJ
fbem-22281	200	13	in	in	ADP
fbem-22281	200	14	interesting	interesting	ADJ
fbem-22281	200	15	content	content	NOUN
fbem-22281	200	16	.	.	PUNCT
fbem-22281	201	1	it	it	PRON
fbem-22281	201	2	suggests	suggest	VERB
fbem-22281	201	3	that	that	SCONJ
fbem-22281	201	4	a	a	DET
fbem-22281	201	5	person	person	NOUN
fbem-22281	201	6	's	's	PART
fbem-22281	201	7	level	level	NOUN
fbem-22281	201	8	of	of	ADP
fbem-22281	201	9	education	education	NOUN
fbem-22281	201	10	affects	affect	VERB
fbem-22281	201	11	what	what	PRON
fbem-22281	201	12	they	they	PRON
fbem-22281	201	13	find	find	VERB
fbem-22281	201	14	fascinating	fascinating	ADJ
fbem-22281	201	15	.	.	PUNCT
fbem-22281	202	1	diverse	diverse	ADJ
fbem-22281	202	2	educational	educational	ADJ
fbem-22281	202	3	backgrounds	background	NOUN
fbem-22281	202	4	have	have	VERB
fbem-22281	202	5	diverse	diverse	ADJ
fbem-22281	202	6	ideas	idea	NOUN
fbem-22281	202	7	about	about	ADP
fbem-22281	202	8	what	what	PRON
fbem-22281	202	9	makes	make	VERB
fbem-22281	202	10	short	short	ADJ
fbem-22281	202	11	videos	video	NOUN
fbem-22281	202	12	engaging	engage	VERB
fbem-22281	202	13	.	.	PUNCT
fbem-22281	203	1	216	216	NUM
fbem-22281	203	2	all	all	DET
fbem-22281	203	3	variables	variable	NOUN
fbem-22281	203	4	,	,	PUNCT
fbem-22281	203	5	except	except	SCONJ
fbem-22281	203	6	for	for	ADP
fbem-22281	203	7	interesting	interesting	ADJ
fbem-22281	203	8	content	content	NOUN
fbem-22281	203	9	,	,	PUNCT
fbem-22281	203	10	showed	show	VERB
fbem-22281	203	11	significant	significant	ADJ
fbem-22281	203	12	differences	difference	NOUN
fbem-22281	203	13	when	when	SCONJ
fbem-22281	203	14	grouped	group	VERB
fbem-22281	203	15	by	by	ADP
fbem-22281	203	16	monthly	monthly	ADJ
fbem-22281	203	17	income	income	NOUN
fbem-22281	203	18	.	.	PUNCT
fbem-22281	204	1	in	in	ADP
fbem-22281	204	2	terms	term	NOUN
fbem-22281	204	3	of	of	ADP
fbem-22281	204	4	brand	brand	NOUN
fbem-22281	204	5	perception	perception	NOUN
fbem-22281	204	6	,	,	PUNCT
fbem-22281	204	7	the	the	DET
fbem-22281	204	8	results	result	NOUN
fbem-22281	204	9	indicate	indicate	VERB
fbem-22281	204	10	respondents	respondent	NOUN
fbem-22281	204	11	with	with	ADP
fbem-22281	204	12	varying	vary	VERB
fbem-22281	204	13	income	income	NOUN
fbem-22281	204	14	levels	level	NOUN
fbem-22281	204	15	had	have	VERB
fbem-22281	204	16	differing	differ	VERB
fbem-22281	204	17	opinions	opinion	NOUN
fbem-22281	204	18	on	on	ADP
fbem-22281	204	19	the	the	DET
fbem-22281	204	20	brands	brand	NOUN
fbem-22281	204	21	that	that	PRON
fbem-22281	204	22	are	be	AUX
fbem-22281	204	23	promoted	promote	VERB
fbem-22281	204	24	in	in	ADP
fbem-22281	204	25	short	short	ADJ
fbem-22281	204	26	videos	video	NOUN
fbem-22281	204	27	.	.	PUNCT
fbem-22281	205	1	individuals	individual	NOUN
fbem-22281	205	2	with	with	ADP
fbem-22281	205	3	varied	varied	ADJ
fbem-22281	205	4	income	income	NOUN
fbem-22281	205	5	levels	level	NOUN
fbem-22281	205	6	not	not	PART
fbem-22281	205	7	only	only	ADV
fbem-22281	205	8	have	have	VERB
fbem-22281	205	9	different	different	ADJ
fbem-22281	205	10	levels	level	NOUN
fbem-22281	205	11	of	of	ADP
fbem-22281	205	12	fundamental	fundamental	ADJ
fbem-22281	205	13	knowledge	knowledge	NOUN
fbem-22281	205	14	but	but	CCONJ
fbem-22281	205	15	also	also	ADV
fbem-22281	205	16	have	have	VERB
fbem-22281	205	17	different	different	ADJ
fbem-22281	205	18	ways	way	NOUN
fbem-22281	205	19	of	of	ADP
fbem-22281	205	20	obtaining	obtain	VERB
fbem-22281	205	21	information	information	NOUN
fbem-22281	205	22	and	and	CCONJ
fbem-22281	205	23	learning	learn	VERB
fbem-22281	205	24	knowledge	knowledge	NOUN
fbem-22281	205	25	,	,	PUNCT
fbem-22281	205	26	which	which	PRON
fbem-22281	205	27	can	can	AUX
fbem-22281	205	28	lead	lead	VERB
fbem-22281	205	29	to	to	ADP
fbem-22281	205	30	different	different	ADJ
fbem-22281	205	31	perceptions	perception	NOUN
fbem-22281	205	32	of	of	ADP
fbem-22281	205	33	brands	brand	NOUN
fbem-22281	205	34	among	among	ADP
fbem-22281	205	35	people	people	NOUN
fbem-22281	205	36	with	with	ADP
fbem-22281	205	37	different	different	ADJ
fbem-22281	205	38	income	income	NOUN
fbem-22281	205	39	levels	level	NOUN
fbem-22281	205	40	.	.	PUNCT
fbem-22281	206	1	in	in	ADP
fbem-22281	206	2	terms	term	NOUN
fbem-22281	206	3	of	of	ADP
fbem-22281	206	4	scenario	scenario	NOUN
fbem-22281	206	5	-	-	PUNCT
fbem-22281	206	6	based	base	VERB
fbem-22281	206	7	experience	experience	NOUN
fbem-22281	206	8	,	,	PUNCT
fbem-22281	206	9	it	it	PRON
fbem-22281	206	10	implies	imply	VERB
fbem-22281	206	11	that	that	SCONJ
fbem-22281	206	12	respondents	respondent	NOUN
fbem-22281	206	13	with	with	ADP
fbem-22281	206	14	differing	differ	VERB
fbem-22281	206	15	income	income	NOUN
fbem-22281	206	16	levels	level	NOUN
fbem-22281	206	17	have	have	VERB
fbem-22281	206	18	diverse	diverse	ADJ
fbem-22281	206	19	thoughts	thought	NOUN
fbem-22281	206	20	on	on	ADP
fbem-22281	206	21	the	the	DET
fbem-22281	206	22	scenario	scenario	NOUN
fbem-22281	206	23	-	-	PUNCT
fbem-22281	206	24	based	base	VERB
fbem-22281	206	25	experiences	experience	NOUN
fbem-22281	206	26	set	set	VERB
fbem-22281	206	27	in	in	ADP
fbem-22281	206	28	short	short	ADJ
fbem-22281	206	29	videos	video	NOUN
fbem-22281	206	30	.	.	PUNCT
fbem-22281	207	1	it	it	PRON
fbem-22281	207	2	is	be	AUX
fbem-22281	207	3	in	in	ADP
fbem-22281	207	4	line	line	NOUN
fbem-22281	207	5	with	with	ADP
fbem-22281	207	6	the	the	DET
fbem-22281	207	7	accepted	accepted	ADJ
fbem-22281	207	8	reality	reality	NOUN
fbem-22281	207	9	that	that	SCONJ
fbem-22281	207	10	people	people	NOUN
fbem-22281	207	11	with	with	ADP
fbem-22281	207	12	varying	vary	VERB
fbem-22281	207	13	income	income	NOUN
fbem-22281	207	14	levels	level	NOUN
fbem-22281	207	15	have	have	VERB
fbem-22281	207	16	various	various	ADJ
fbem-22281	207	17	lives	life	NOUN
fbem-22281	207	18	and	and	CCONJ
fbem-22281	207	19	engage	engage	VERB
fbem-22281	207	20	in	in	ADP
fbem-22281	207	21	different	different	ADJ
fbem-22281	207	22	kinds	kind	NOUN
fbem-22281	207	23	of	of	ADP
fbem-22281	207	24	consumption	consumption	NOUN
fbem-22281	207	25	.	.	PUNCT
fbem-22281	208	1	in	in	ADP
fbem-22281	208	2	terms	term	NOUN
fbem-22281	208	3	of	of	ADP
fbem-22281	208	4	user	user	NOUN
fbem-22281	208	5	participation	participation	NOUN
fbem-22281	208	6	interaction	interaction	NOUN
fbem-22281	208	7	,	,	PUNCT
fbem-22281	208	8	the	the	DET
fbem-22281	208	9	evaluation	evaluation	NOUN
fbem-22281	208	10	demonstrates	demonstrate	VERB
fbem-22281	208	11	that	that	SCONJ
fbem-22281	208	12	perspectives	perspective	NOUN
fbem-22281	208	13	on	on	ADP
fbem-22281	208	14	the	the	DET
fbem-22281	208	15	user	user	NOUN
fbem-22281	208	16	participation	participation	NOUN
fbem-22281	208	17	interaction	interaction	NOUN
fbem-22281	208	18	provided	provide	VERB
fbem-22281	208	19	in	in	ADP
fbem-22281	208	20	short	short	ADJ
fbem-22281	208	21	videos	video	NOUN
fbem-22281	208	22	vary	vary	VERB
fbem-22281	208	23	between	between	ADP
fbem-22281	208	24	respondents	respondent	NOUN
fbem-22281	208	25	based	base	VERB
fbem-22281	208	26	on	on	ADP
fbem-22281	208	27	their	their	PRON
fbem-22281	208	28	income	income	NOUN
fbem-22281	208	29	level	level	NOUN
fbem-22281	208	30	.	.	PUNCT
fbem-22281	209	1	people	people	NOUN
fbem-22281	209	2	with	with	ADP
fbem-22281	209	3	differing	differ	VERB
fbem-22281	209	4	income	income	NOUN
fbem-22281	209	5	levels	level	NOUN
fbem-22281	209	6	have	have	VERB
fbem-22281	209	7	varied	varied	ADJ
fbem-22281	209	8	knowledge	knowledge	NOUN
fbem-22281	209	9	,	,	PUNCT
fbem-22281	209	10	lifestyles	lifestyle	NOUN
fbem-22281	209	11	,	,	PUNCT
fbem-22281	209	12	and	and	CCONJ
fbem-22281	209	13	consumption	consumption	NOUN
fbem-22281	209	14	preferences	preference	NOUN
fbem-22281	209	15	,	,	PUNCT
fbem-22281	209	16	which	which	PRON
fbem-22281	209	17	may	may	AUX
fbem-22281	209	18	give	give	VERB
fbem-22281	209	19	rise	rise	NOUN
fbem-22281	209	20	to	to	ADP
fbem-22281	209	21	different	different	ADJ
fbem-22281	209	22	renascent	renascent	NOUN
fbem-22281	209	23	points	point	NOUN
fbem-22281	209	24	to	to	ADP
fbem-22281	209	25	the	the	DET
fbem-22281	209	26	messages	message	NOUN
fbem-22281	209	27	conveyed	convey	VERB
fbem-22281	209	28	in	in	ADP
fbem-22281	209	29	short	short	ADJ
fbem-22281	209	30	videos	video	NOUN
fbem-22281	209	31	.	.	PUNCT
fbem-22281	210	1	given	give	VERB
fbem-22281	210	2	their	their	PRON
fbem-22281	210	3	respective	respective	ADJ
fbem-22281	210	4	social	social	ADJ
fbem-22281	210	5	statuses	status	NOUN
fbem-22281	210	6	,	,	PUNCT
fbem-22281	210	7	their	their	PRON
fbem-22281	210	8	interactions	interaction	NOUN
fbem-22281	210	9	on	on	ADP
fbem-22281	210	10	social	social	ADJ
fbem-22281	210	11	media	medium	NOUN
fbem-22281	210	12	are	be	AUX
fbem-22281	210	13	clearly	clearly	ADV
fbem-22281	210	14	different	different	ADJ
fbem-22281	210	15	.	.	PUNCT
fbem-22281	211	1	in	in	ADP
fbem-22281	211	2	terms	term	NOUN
fbem-22281	211	3	of	of	ADP
fbem-22281	211	4	consumer	consumer	NOUN
fbem-22281	211	5	brand	brand	NOUN
fbem-22281	211	6	attitude	attitude	NOUN
fbem-22281	211	7	,	,	PUNCT
fbem-22281	211	8	the	the	DET
fbem-22281	211	9	results	result	NOUN
fbem-22281	211	10	display	display	VERB
fbem-22281	211	11	respondents	respondent	NOUN
fbem-22281	211	12	with	with	ADP
fbem-22281	211	13	varying	vary	VERB
fbem-22281	211	14	income	income	NOUN
fbem-22281	211	15	levels	level	NOUN
fbem-22281	211	16	had	have	VERB
fbem-22281	211	17	differing	differ	VERB
fbem-22281	211	18	attitudes	attitude	NOUN
fbem-22281	211	19	toward	toward	ADP
fbem-22281	211	20	the	the	DET
fbem-22281	211	21	brands	brand	NOUN
fbem-22281	211	22	that	that	PRON
fbem-22281	211	23	are	be	AUX
fbem-22281	211	24	generated	generate	VERB
fbem-22281	211	25	by	by	ADP
fbem-22281	211	26	short	short	ADJ
fbem-22281	211	27	videos	video	NOUN
fbem-22281	211	28	.	.	PUNCT
fbem-22281	212	1	according	accord	VERB
fbem-22281	212	2	to	to	ADP
fbem-22281	212	3	the	the	DET
fbem-22281	212	4	china	china	PROPN
fbem-22281	212	5	private	private	ADJ
fbem-22281	212	6	label	label	PROPN
fbem-22281	212	7	development	development	NOUN
fbem-22281	212	8	research	research	NOUN
fbem-22281	212	9	report	report	NOUN
fbem-22281	212	10	2021	2021	NUM
fbem-22281	212	11	,	,	PUNCT
fbem-22281	212	12	the	the	DET
fbem-22281	212	13	percentage	percentage	NOUN
fbem-22281	212	14	of	of	ADP
fbem-22281	212	15	people	people	NOUN
fbem-22281	212	16	who	who	PRON
fbem-22281	212	17	view	view	VERB
fbem-22281	212	18	brands	brand	NOUN
fbem-22281	212	19	as	as	ADP
fbem-22281	212	20	"	"	PUNCT
fbem-22281	212	21	very	very	ADV
fbem-22281	212	22	important	important	ADJ
fbem-22281	212	23	"	"	PUNCT
fbem-22281	212	24	rises	rise	NOUN
fbem-22281	212	25	along	along	ADP
fbem-22281	212	26	with	with	ADP
fbem-22281	212	27	income	income	NOUN
fbem-22281	212	28	levels	level	NOUN
fbem-22281	212	29	.	.	PUNCT
fbem-22281	213	1	the	the	DET
fbem-22281	213	2	perception	perception	NOUN
fbem-22281	213	3	of	of	ADP
fbem-22281	213	4	brands	brand	NOUN
fbem-22281	213	5	among	among	ADP
fbem-22281	213	6	high	high	ADJ
fbem-22281	213	7	-	-	PUNCT
fbem-22281	213	8	income	income	NOUN
fbem-22281	213	9	groups	group	NOUN
fbem-22281	213	10	is	be	AUX
fbem-22281	213	11	growing	grow	VERB
fbem-22281	213	12	more	more	ADV
fbem-22281	213	13	rational	rational	ADJ
fbem-22281	213	14	.	.	PUNCT
fbem-22281	214	1	after	after	SCONJ
fbem-22281	214	2	their	their	PRON
fbem-22281	214	3	income	income	NOUN
fbem-22281	214	4	reaches	reach	VERB
fbem-22281	214	5	a	a	DET
fbem-22281	214	6	certain	certain	ADJ
fbem-22281	214	7	level	level	NOUN
fbem-22281	214	8	,	,	PUNCT
fbem-22281	214	9	people	people	NOUN
fbem-22281	214	10	will	will	AUX
fbem-22281	214	11	no	no	ADV
fbem-22281	214	12	longer	long	ADV
fbem-22281	214	13	"	"	PUNCT
fbem-22281	214	14	reflect	reflect	VERB
fbem-22281	214	15	their	their	PRON
fbem-22281	214	16	existence	existence	NOUN
fbem-22281	214	17	through	through	ADP
fbem-22281	214	18	the	the	DET
fbem-22281	214	19	brand	brand	NOUN
fbem-22281	214	20	"	"	PUNCT
fbem-22281	214	21	and	and	CCONJ
fbem-22281	214	22	will	will	AUX
fbem-22281	214	23	instead	instead	ADV
fbem-22281	214	24	have	have	VERB
fbem-22281	214	25	a	a	DET
fbem-22281	214	26	strong	strong	ADJ
fbem-22281	214	27	belief	belief	NOUN
fbem-22281	214	28	in	in	ADP
fbem-22281	214	29	the	the	DET
fbem-22281	214	30	brand	brand	NOUN
fbem-22281	214	31	they	they	PRON
fbem-22281	214	32	have	have	AUX
fbem-22281	214	33	recognized	recognize	VERB
fbem-22281	214	34	,	,	PUNCT
fbem-22281	214	35	without	without	ADP
fbem-22281	214	36	being	be	AUX
fbem-22281	214	37	superstitious	superstitious	ADJ
fbem-22281	214	38	about	about	ADP
fbem-22281	214	39	it	it	PRON
fbem-22281	214	40	.	.	PUNCT
fbem-22281	215	1	they	they	PRON
fbem-22281	215	2	would	would	AUX
fbem-22281	215	3	n't	not	PART
fbem-22281	215	4	let	let	VERB
fbem-22281	215	5	the	the	DET
fbem-22281	215	6	operator	operator	NOUN
fbem-22281	215	7	's	's	PART
fbem-22281	215	8	mistake	mistake	NOUN
fbem-22281	215	9	or	or	CCONJ
fbem-22281	215	10	other	other	ADJ
fbem-22281	215	11	factors	factor	NOUN
fbem-22281	215	12	cause	cause	VERB
fbem-22281	215	13	them	they	PRON
fbem-22281	215	14	to	to	PART
fbem-22281	215	15	lose	lose	VERB
fbem-22281	215	16	faith	faith	NOUN
fbem-22281	215	17	in	in	ADP
fbem-22281	215	18	their	their	PRON
fbem-22281	215	19	inherent	inherent	ADJ
fbem-22281	215	20	brand	brand	NOUN
fbem-22281	215	21	.	.	PUNCT
fbem-22281	216	1	it	it	PRON
fbem-22281	216	2	indicates	indicate	VERB
fbem-22281	216	3	that	that	SCONJ
fbem-22281	216	4	in	in	ADP
fbem-22281	216	5	contrast	contrast	NOUN
fbem-22281	216	6	to	to	ADP
fbem-22281	216	7	comparatively	comparatively	ADV
fbem-22281	216	8	high	high	ADJ
fbem-22281	216	9	-	-	PUNCT
fbem-22281	216	10	income	income	NOUN
fbem-22281	216	11	groups	group	NOUN
fbem-22281	216	12	,	,	PUNCT
fbem-22281	216	13	consumers	consumer	NOUN
fbem-22281	216	14	with	with	ADP
fbem-22281	216	15	low	low	ADJ
fbem-22281	216	16	incomes	income	NOUN
fbem-22281	216	17	are	be	AUX
fbem-22281	216	18	more	more	ADV
fbem-22281	216	19	likely	likely	ADJ
fbem-22281	216	20	to	to	PART
fbem-22281	216	21	switch	switch	VERB
fbem-22281	216	22	brands	brand	NOUN
fbem-22281	216	23	.	.	PUNCT
fbem-22281	217	1	4.6	4.6	NUM
fbem-22281	217	2	.	.	PUNCT
fbem-22281	218	1	the	the	DET
fbem-22281	218	2	effect	effect	NOUN
fbem-22281	218	3	of	of	ADP
fbem-22281	218	4	social	social	ADJ
fbem-22281	218	5	media	medium	NOUN
fbem-22281	218	6	short	short	ADJ
fbem-22281	218	7	video	video	NOUN
fbem-22281	218	8	marketing	marketing	NOUN
fbem-22281	218	9	on	on	ADP
fbem-22281	218	10	consumer	consumer	NOUN
fbem-22281	218	11	brand	brand	NOUN
fbem-22281	218	12	attitude	attitude	NOUN
fbem-22281	218	13	table	table	NOUN
fbem-22281	218	14	7	7	NUM
fbem-22281	218	15	.	.	PUNCT
fbem-22281	219	1	the	the	DET
fbem-22281	219	2	effect	effect	NOUN
fbem-22281	219	3	of	of	ADP
fbem-22281	219	4	social	social	ADJ
fbem-22281	219	5	media	medium	NOUN
fbem-22281	219	6	short	short	ADJ
fbem-22281	219	7	video	video	NOUN
fbem-22281	219	8	marketing	marketing	NOUN
fbem-22281	219	9	on	on	ADP
fbem-22281	219	10	consumer	consumer	NOUN
fbem-22281	219	11	brand	brand	NOUN
fbem-22281	219	12	attitude	attitude	NOUN
fbem-22281	219	13	consumer	consumer	NOUN
fbem-22281	219	14	brand	brand	PROPN
fbem-22281	219	15	attitude	attitude	NOUN
fbem-22281	219	16	b	b	PROPN
fbem-22281	219	17	p	p	ADJ
fbem-22281	219	18	-	-	PUNCT
fbem-22281	219	19	value	value	NOUN
fbem-22281	219	20	interpretation	interpretation	NOUN
fbem-22281	219	21	constant	constant	VERB
fbem-22281	219	22	0.490	0.490	NUM
fbem-22281	219	23	<	<	NOUN
fbem-22281	219	24	0.001	0.001	NUM
fbem-22281	219	25	significant	significant	ADJ
fbem-22281	219	26	interesting	interesting	ADJ
fbem-22281	219	27	content	content	NOUN
fbem-22281	219	28	0.089	0.089	NUM
fbem-22281	219	29	0.025	0.025	NUM
fbem-22281	219	30	significant	significant	ADJ
fbem-22281	219	31	influence	influence	NOUN
fbem-22281	219	32	scenario	scenario	NOUN
fbem-22281	219	33	-	-	PUNCT
fbem-22281	219	34	based	base	VERB
fbem-22281	219	35	experience	experience	NOUN
fbem-22281	219	36	0.432	0.432	NUM
fbem-22281	219	37	<	<	X
fbem-22281	219	38	0.001	0.001	NUM
fbem-22281	219	39	significant	significant	ADJ
fbem-22281	219	40	influence	influence	NOUN
fbem-22281	219	41	user	user	NOUN
fbem-22281	219	42	participation	participation	NOUN
fbem-22281	219	43	interaction	interaction	NOUN
fbem-22281	219	44	0.369	0.369	NUM
fbem-22281	219	45	<	<	NOUN
fbem-22281	219	46	0.001	0.001	NUM
fbem-22281	219	47	significant	significant	ADJ
fbem-22281	219	48	influence	influence	NOUN
fbem-22281	219	49	it	it	PRON
fbem-22281	219	50	is	be	AUX
fbem-22281	219	51	known	know	VERB
fbem-22281	219	52	from	from	ADP
fbem-22281	219	53	table	table	NOUN
fbem-22281	219	54	7	7	NUM
fbem-22281	219	55	that	that	SCONJ
fbem-22281	219	56	short	short	ADJ
fbem-22281	219	57	video	video	NOUN
fbem-22281	219	58	marketing	marketing	NOUN
fbem-22281	219	59	has	have	VERB
fbem-22281	219	60	a	a	DET
fbem-22281	219	61	significant	significant	ADJ
fbem-22281	219	62	influence	influence	NOUN
fbem-22281	219	63	on	on	ADP
fbem-22281	219	64	consumer	consumer	NOUN
fbem-22281	219	65	brand	brand	NOUN
fbem-22281	219	66	attitude	attitude	NOUN
fbem-22281	219	67	,	,	PUNCT
fbem-22281	219	68	as	as	SCONJ
fbem-22281	219	69	indicated	indicate	VERB
fbem-22281	219	70	by	by	ADP
fbem-22281	219	71	the	the	DET
fbem-22281	219	72	p	p	NOUN
fbem-22281	219	73	-	-	PUNCT
fbem-22281	219	74	value	value	NOUN
fbem-22281	219	75	of	of	ADP
fbem-22281	219	76	<	<	X
fbem-22281	219	77	.001	.001	NUM
fbem-22281	219	78	,	,	PUNCT
fbem-22281	219	79	which	which	PRON
fbem-22281	219	80	is	be	AUX
fbem-22281	219	81	less	less	ADJ
fbem-22281	219	82	than	than	ADP
fbem-22281	219	83	.05	.05	NUM
fbem-22281	219	84	threshold	threshold	NOUN
fbem-22281	219	85	significance	significance	NOUN
fbem-22281	219	86	.	.	PUNCT
fbem-22281	220	1	the	the	DET
fbem-22281	220	2	p	p	NOUN
fbem-22281	220	3	-	-	PUNCT
fbem-22281	220	4	values	value	NOUN
fbem-22281	220	5	of	of	ADP
fbem-22281	220	6	the	the	DET
fbem-22281	220	7	three	three	NUM
fbem-22281	220	8	independent	independent	ADJ
fbem-22281	220	9	variables	variable	NOUN
fbem-22281	220	10	are	be	AUX
fbem-22281	220	11	all	all	ADV
fbem-22281	220	12	less	less	ADJ
fbem-22281	220	13	than	than	ADP
fbem-22281	220	14	.05	.05	NUM
fbem-22281	220	15	,	,	PUNCT
fbem-22281	220	16	indicating	indicate	VERB
fbem-22281	220	17	that	that	SCONJ
fbem-22281	220	18	all	all	DET
fbem-22281	220	19	three	three	NUM
fbem-22281	220	20	dimensions	dimension	NOUN
fbem-22281	220	21	of	of	ADP
fbem-22281	220	22	short	short	ADJ
fbem-22281	220	23	video	video	NOUN
fbem-22281	220	24	marketing	marketing	NOUN
fbem-22281	220	25	have	have	VERB
fbem-22281	220	26	a	a	DET
fbem-22281	220	27	significant	significant	ADJ
fbem-22281	220	28	influence	influence	NOUN
fbem-22281	220	29	on	on	ADP
fbem-22281	220	30	brand	brand	NOUN
fbem-22281	220	31	attitude	attitude	NOUN
fbem-22281	220	32	.	.	PUNCT
fbem-22281	221	1	because	because	SCONJ
fbem-22281	221	2	the	the	DET
fbem-22281	221	3	b	b	NOUN
fbem-22281	221	4	is	be	AUX
fbem-22281	221	5	different	different	ADJ
fbem-22281	221	6	,	,	PUNCT
fbem-22281	221	7	their	their	PRON
fbem-22281	221	8	influence	influence	NOUN
fbem-22281	221	9	on	on	ADP
fbem-22281	221	10	brand	brand	NOUN
fbem-22281	221	11	attitude	attitude	NOUN
fbem-22281	221	12	differs	differ	NOUN
fbem-22281	221	13	.	.	PUNCT
fbem-22281	222	1	the	the	DET
fbem-22281	222	2	equation	equation	NOUN
fbem-22281	222	3	of	of	ADP
fbem-22281	222	4	brand	brand	NOUN
fbem-22281	222	5	attitude	attitude	NOUN
fbem-22281	222	6	is	be	AUX
fbem-22281	222	7	consumer	consumer	NOUN
fbem-22281	222	8	brand	brand	NOUN
fbem-22281	222	9	attitude	attitude	NOUN
fbem-22281	222	10	=	=	PUNCT
fbem-22281	222	11	0.490	0.490	NUM
fbem-22281	222	12	+	+	SYM
fbem-22281	222	13	0.089	0.089	NUM
fbem-22281	222	14	*	*	PUNCT
fbem-22281	222	15	interesting	interesting	ADJ
fbem-22281	222	16	content	content	NOUN
fbem-22281	222	17	+	+	CCONJ
fbem-22281	222	18	0.432	0.432	NUM
fbem-22281	222	19	*	*	NOUN
fbem-22281	222	20	scenario	scenario	NOUN
fbem-22281	222	21	-	-	PUNCT
fbem-22281	222	22	based	base	VERB
fbem-22281	222	23	experience	experience	NOUN
fbem-22281	222	24	+	+	CCONJ
fbem-22281	222	25	0.369	0.369	NUM
fbem-22281	222	26	*	*	PUNCT
fbem-22281	222	27	user	user	NOUN
fbem-22281	222	28	participation	participation	NOUN
fbem-22281	222	29	interaction	interaction	NOUN
fbem-22281	222	30	,	,	PUNCT
fbem-22281	222	31	and	and	CCONJ
fbem-22281	222	32	their	their	PRON
fbem-22281	222	33	influence	influence	NOUN
fbem-22281	222	34	on	on	ADP
fbem-22281	222	35	brand	brand	NOUN
fbem-22281	222	36	attitude	attitude	NOUN
fbem-22281	222	37	is	be	AUX
fbem-22281	222	38	from	from	ADP
fbem-22281	222	39	strong	strong	ADJ
fbem-22281	222	40	to	to	AUX
fbem-22281	222	41	weak	weak	ADJ
fbem-22281	222	42	:	:	PUNCT
fbem-22281	222	43	scenario	scenario	NOUN
fbem-22281	222	44	-	-	PUNCT
fbem-22281	222	45	based	base	VERB
fbem-22281	222	46	experience	experience	NOUN
fbem-22281	222	47	>	>	X
fbem-22281	222	48	user	user	NOUN
fbem-22281	222	49	participation	participation	NOUN
fbem-22281	222	50	interaction	interaction	NOUN
fbem-22281	222	51	>	>	X
fbem-22281	222	52	interesting	interesting	ADJ
fbem-22281	222	53	content	content	NOUN
fbem-22281	222	54	.	.	PUNCT
fbem-22281	223	1	4.7	4.7	NUM
fbem-22281	223	2	.	.	PUNCT
fbem-22281	223	3	examination	examination	NOUN
fbem-22281	223	4	of	of	ADP
fbem-22281	223	5	the	the	DET
fbem-22281	223	6	intermediary	intermediary	ADJ
fbem-22281	223	7	role	role	NOUN
fbem-22281	223	8	of	of	ADP
fbem-22281	223	9	brand	brand	NOUN
fbem-22281	223	10	perception	perception	NOUN
fbem-22281	223	11	table	table	NOUN
fbem-22281	223	12	8	8	NUM
fbem-22281	223	13	.	.	PUNCT
fbem-22281	224	1	influence	influence	NOUN
fbem-22281	224	2	of	of	ADP
fbem-22281	224	3	three	three	NUM
fbem-22281	224	4	dimensions	dimension	NOUN
fbem-22281	224	5	of	of	ADP
fbem-22281	224	6	short	short	ADJ
fbem-22281	224	7	video	video	NOUN
fbem-22281	224	8	marketing	marketing	NOUN
fbem-22281	224	9	on	on	ADP
fbem-22281	224	10	brand	brand	NOUN
fbem-22281	224	11	perception	perception	NOUN
fbem-22281	224	12	brand	brand	NOUN
fbem-22281	224	13	perception	perception	NOUN
fbem-22281	224	14	b	b	PROPN
fbem-22281	224	15	p	p	ADJ
fbem-22281	224	16	-	-	PUNCT
fbem-22281	224	17	value	value	NOUN
fbem-22281	224	18	interpretation	interpretation	NOUN
fbem-22281	224	19	constant	constant	ADJ
fbem-22281	224	20	0.518	0.518	NUM
fbem-22281	224	21	<	<	NOUN
fbem-22281	224	22	0.001	0.001	NUM
fbem-22281	224	23	significant	significant	ADJ
fbem-22281	224	24	interesting	interesting	ADJ
fbem-22281	224	25	content	content	NOUN
fbem-22281	224	26	0.123	0.123	NUM
fbem-22281	224	27	0.001	0.001	NUM
fbem-22281	224	28	significant	significant	ADJ
fbem-22281	224	29	influence	influence	NOUN
fbem-22281	224	30	scenario	scenario	NOUN
fbem-22281	224	31	-	-	PUNCT
fbem-22281	224	32	based	base	VERB
fbem-22281	224	33	experience	experience	NOUN
fbem-22281	224	34	0.454	0.454	NUM
fbem-22281	224	35	<	<	NOUN
fbem-22281	224	36	0.001	0.001	NUM
fbem-22281	224	37	significant	significant	ADJ
fbem-22281	224	38	influence	influence	NOUN
fbem-22281	224	39	user	user	NOUN
fbem-22281	224	40	participation	participation	NOUN
fbem-22281	224	41	interaction	interaction	NOUN
fbem-22281	224	42	0.305	0.305	NUM
fbem-22281	224	43	<	<	NOUN
fbem-22281	224	44	0.001	0.001	NUM
fbem-22281	224	45	significant	significant	ADJ
fbem-22281	224	46	influence	influence	NOUN
fbem-22281	224	47	it	it	PRON
fbem-22281	224	48	can	can	AUX
fbem-22281	224	49	be	be	AUX
fbem-22281	224	50	seen	see	VERB
fbem-22281	224	51	from	from	ADP
fbem-22281	224	52	table	table	NOUN
fbem-22281	224	53	8	8	NUM
fbem-22281	224	54	that	that	SCONJ
fbem-22281	224	55	the	the	DET
fbem-22281	224	56	three	three	NUM
fbem-22281	224	57	dimensions	dimension	NOUN
fbem-22281	224	58	of	of	ADP
fbem-22281	224	59	short	short	ADJ
fbem-22281	224	60	video	video	NOUN
fbem-22281	224	61	marketing	marketing	NOUN
fbem-22281	224	62	have	have	AUX
fbem-22281	224	63	a	a	DET
fbem-22281	224	64	significant	significant	ADJ
fbem-22281	224	65	influence	influence	NOUN
fbem-22281	224	66	on	on	ADP
fbem-22281	224	67	brand	brand	NOUN
fbem-22281	224	68	perception	perception	NOUN
fbem-22281	224	69	,	,	PUNCT
fbem-22281	224	70	due	due	ADP
fbem-22281	224	71	to	to	ADP
fbem-22281	224	72	the	the	DET
fbem-22281	224	73	p	p	NOUN
fbem-22281	224	74	-	-	PUNCT
fbem-22281	224	75	value	value	NOUN
fbem-22281	224	76	being	be	AUX
fbem-22281	224	77	less	less	ADJ
fbem-22281	224	78	than	than	ADP
fbem-22281	224	79	.05	.05	NUM
fbem-22281	224	80	.	.	PUNCT
fbem-22281	225	1	the	the	DET
fbem-22281	225	2	equation	equation	NOUN
fbem-22281	225	3	of	of	ADP
fbem-22281	225	4	brand	brand	NOUN
fbem-22281	225	5	perception	perception	NOUN
fbem-22281	225	6	is	be	AUX
fbem-22281	225	7	brand	brand	NOUN
fbem-22281	225	8	perception	perception	NOUN
fbem-22281	225	9	=	=	PUNCT
fbem-22281	225	10	0.518	0.518	NUM
fbem-22281	225	11	+	+	CCONJ
fbem-22281	225	12	0.123	0.123	NUM
fbem-22281	225	13	*	*	PUNCT
fbem-22281	225	14	interesting	interesting	ADJ
fbem-22281	225	15	content	content	NOUN
fbem-22281	225	16	+	+	CCONJ
fbem-22281	225	17	0.454	0.454	NUM
fbem-22281	225	18	*	*	NUM
fbem-22281	225	19	scenariobased	scenariobase	VERB
fbem-22281	225	20	experience	experience	NOUN
fbem-22281	225	21	+	+	CCONJ
fbem-22281	225	22	0.305	0.305	NUM
fbem-22281	225	23	*	*	PUNCT
fbem-22281	225	24	user	user	NOUN
fbem-22281	225	25	participation	participation	NOUN
fbem-22281	225	26	interaction	interaction	NOUN
fbem-22281	225	27	,	,	PUNCT
fbem-22281	225	28	and	and	CCONJ
fbem-22281	225	29	their	their	PRON
fbem-22281	225	30	influence	influence	NOUN
fbem-22281	225	31	on	on	ADP
fbem-22281	225	32	brand	brand	NOUN
fbem-22281	225	33	perception	perception	NOUN
fbem-22281	225	34	from	from	ADP
fbem-22281	225	35	strong	strong	ADJ
fbem-22281	225	36	to	to	ADP
fbem-22281	225	37	weak	weak	ADJ
fbem-22281	225	38	is	be	AUX
fbem-22281	225	39	scenario	scenario	NOUN
fbem-22281	225	40	-	-	PUNCT
fbem-22281	225	41	based	base	VERB
fbem-22281	225	42	experience	experience	NOUN
fbem-22281	225	43	>	>	X
fbem-22281	225	44	user	user	NOUN
fbem-22281	225	45	participation	participation	NOUN
fbem-22281	225	46	interaction	interaction	NOUN
fbem-22281	225	47	>	>	X
fbem-22281	225	48	interesting	interesting	ADJ
fbem-22281	225	49	content	content	NOUN
fbem-22281	225	50	.	.	PUNCT
fbem-22281	226	1	table	table	NOUN
fbem-22281	226	2	9	9	NUM
fbem-22281	226	3	.	.	PUNCT
fbem-22281	227	1	influence	influence	NOUN
fbem-22281	227	2	of	of	ADP
fbem-22281	227	3	brand	brand	NOUN
fbem-22281	227	4	perception	perception	NOUN
fbem-22281	227	5	on	on	ADP
fbem-22281	227	6	consumer	consumer	NOUN
fbem-22281	227	7	brand	brand	NOUN
fbem-22281	227	8	attitude	attitude	NOUN
fbem-22281	227	9	consumer	consumer	NOUN
fbem-22281	227	10	brand	brand	PROPN
fbem-22281	227	11	attitude	attitude	NOUN
fbem-22281	227	12	b	b	PROPN
fbem-22281	227	13	p	p	ADJ
fbem-22281	227	14	-	-	PUNCT
fbem-22281	227	15	value	value	NOUN
fbem-22281	227	16	interpretation	interpretation	NOUN
fbem-22281	227	17	constant	constant	VERB
fbem-22281	227	18	0.133	0.133	NUM
fbem-22281	227	19	0.048	0.048	NUM
fbem-22281	227	20	significant	significant	ADJ
fbem-22281	227	21	brand	brand	NOUN
fbem-22281	227	22	perception	perception	NOUN
fbem-22281	227	23	0.962	0.962	NUM
fbem-22281	227	24	<	<	NOUN
fbem-22281	227	25	0.001	0.001	NUM
fbem-22281	227	26	significant	significant	ADJ
fbem-22281	227	27	influence	influence	NOUN
fbem-22281	227	28	furthermore	furthermore	ADV
fbem-22281	227	29	,	,	PUNCT
fbem-22281	227	30	table	table	NOUN
fbem-22281	227	31	9	9	NUM
fbem-22281	227	32	illustrates	illustrate	VERB
fbem-22281	227	33	that	that	SCONJ
fbem-22281	227	34	brand	brand	NOUN
fbem-22281	227	35	perception	perception	NOUN
fbem-22281	227	36	has	have	VERB
fbem-22281	227	37	a	a	DET
fbem-22281	227	38	significant	significant	ADJ
fbem-22281	227	39	influence	influence	NOUN
fbem-22281	227	40	on	on	ADP
fbem-22281	227	41	brand	brand	NOUN
fbem-22281	227	42	attitude	attitude	NOUN
fbem-22281	227	43	because	because	SCONJ
fbem-22281	227	44	the	the	DET
fbem-22281	227	45	p	p	NOUN
fbem-22281	227	46	-	-	PUNCT
fbem-22281	227	47	values	value	NOUN
fbem-22281	227	48	are	be	AUX
fbem-22281	227	49	<	<	X
fbem-22281	227	50	.001	.001	NUM
fbem-22281	227	51	,	,	PUNCT
fbem-22281	227	52	less	less	ADJ
fbem-22281	227	53	than	than	ADP
fbem-22281	227	54	<	<	X
fbem-22281	227	55	.05	.05	NUM
fbem-22281	227	56	.	.	PUNCT
fbem-22281	228	1	the	the	DET
fbem-22281	228	2	equation	equation	NOUN
fbem-22281	228	3	of	of	ADP
fbem-22281	228	4	brand	brand	NOUN
fbem-22281	228	5	attitude	attitude	NOUN
fbem-22281	228	6	is	be	AUX
fbem-22281	228	7	consumer	consumer	NOUN
fbem-22281	228	8	brand	brand	NOUN
fbem-22281	228	9	attitude	attitude	NOUN
fbem-22281	228	10	=	=	PUNCT
fbem-22281	228	11	0.133	0.133	NUM
fbem-22281	228	12	+	+	CCONJ
fbem-22281	228	13	0.962	0.962	NUM
fbem-22281	228	14	*	*	NOUN
fbem-22281	228	15	brand	brand	NOUN
fbem-22281	228	16	perception	perception	NOUN
fbem-22281	228	17	.	.	PUNCT
fbem-22281	229	1	the	the	DET
fbem-22281	229	2	results	result	NOUN
fbem-22281	229	3	of	of	ADP
fbem-22281	229	4	table	table	NOUN
fbem-22281	229	5	8	8	NUM
fbem-22281	229	6	and	and	CCONJ
fbem-22281	229	7	table	table	NOUN
fbem-22281	229	8	9	9	NUM
fbem-22281	229	9	verified	verify	VERB
fbem-22281	229	10	that	that	SCONJ
fbem-22281	229	11	consumer	consumer	NOUN
fbem-22281	229	12	brand	brand	NOUN
fbem-22281	229	13	attitude	attitude	NOUN
fbem-22281	229	14	and	and	CCONJ
fbem-22281	229	15	the	the	DET
fbem-22281	229	16	three	three	NUM
fbem-22281	229	17	dimensions	dimension	NOUN
fbem-22281	229	18	of	of	ADP
fbem-22281	229	19	short	short	ADJ
fbem-22281	229	20	video	video	NOUN
fbem-22281	229	21	marketing	marketing	NOUN
fbem-22281	229	22	are	be	AUX
fbem-22281	229	23	mediated	mediate	VERB
fbem-22281	229	24	by	by	ADP
fbem-22281	229	25	brand	brand	NOUN
fbem-22281	229	26	perception	perception	NOUN
fbem-22281	229	27	.	.	PUNCT
fbem-22281	230	1	ho2	ho2	PROPN
fbem-22281	230	2	is	be	AUX
fbem-22281	230	3	taken	take	VERB
fbem-22281	230	4	to	to	PART
fbem-22281	230	5	be	be	AUX
fbem-22281	230	6	unestablished	unestablished	ADJ
fbem-22281	230	7	.	.	PUNCT
fbem-22281	231	1	5	5	X
fbem-22281	231	2	.	.	X
fbem-22281	231	3	conclusions	conclusion	NOUN
fbem-22281	231	4	based	base	VERB
fbem-22281	231	5	on	on	ADP
fbem-22281	231	6	the	the	DET
fbem-22281	231	7	above	above	ADJ
fbem-22281	231	8	findings	finding	NOUN
fbem-22281	231	9	,	,	PUNCT
fbem-22281	231	10	the	the	DET
fbem-22281	231	11	following	follow	VERB
fbem-22281	231	12	conclusions	conclusion	NOUN
fbem-22281	231	13	can	can	AUX
fbem-22281	231	14	be	be	AUX
fbem-22281	231	15	obtained	obtain	VERB
fbem-22281	231	16	from	from	ADP
fbem-22281	231	17	this	this	DET
fbem-22281	231	18	study	study	NOUN
fbem-22281	231	19	:	:	PUNCT
fbem-22281	231	20	1	1	X
fbem-22281	231	21	)	)	PUNCT
fbem-22281	231	22	those	those	PRON
fbem-22281	231	23	between	between	ADP
fbem-22281	231	24	the	the	DET
fbem-22281	231	25	ages	age	NOUN
fbem-22281	231	26	of	of	ADP
fbem-22281	231	27	25	25	NUM
fbem-22281	231	28	and	and	CCONJ
fbem-22281	231	29	34	34	NUM
fbem-22281	231	30	made	make	VERB
fbem-22281	231	31	up	up	ADP
fbem-22281	231	32	the	the	DET
fbem-22281	231	33	most	most	ADJ
fbem-22281	231	34	of	of	ADP
fbem-22281	231	35	respondents	respondent	NOUN
fbem-22281	231	36	.	.	PUNCT
fbem-22281	232	1	the	the	DET
fbem-22281	232	2	vast	vast	ADJ
fbem-22281	232	3	majority	majority	NOUN
fbem-22281	232	4	of	of	ADP
fbem-22281	232	5	those	those	PRON
fbem-22281	232	6	surveyed	survey	VERB
fbem-22281	232	7	were	be	AUX
fbem-22281	232	8	women	woman	NOUN
fbem-22281	232	9	.	.	PUNCT
fbem-22281	233	1	a	a	DET
fbem-22281	233	2	bachelor	bachelor	NOUN
fbem-22281	233	3	's	's	PART
fbem-22281	233	4	degree	degree	NOUN
fbem-22281	233	5	was	be	AUX
fbem-22281	233	6	held	hold	VERB
fbem-22281	233	7	by	by	ADP
fbem-22281	233	8	the	the	DET
fbem-22281	233	9	majority	majority	NOUN
fbem-22281	233	10	of	of	ADP
fbem-22281	233	11	respondents	respondent	NOUN
fbem-22281	233	12	.	.	PUNCT
fbem-22281	234	1	the	the	DET
fbem-22281	234	2	monthly	monthly	ADJ
fbem-22281	234	3	income	income	NOUN
fbem-22281	234	4	of	of	ADP
fbem-22281	234	5	most	most	ADJ
fbem-22281	234	6	respondents	respondent	NOUN
fbem-22281	234	7	varied	varied	ADJ
fbem-22281	234	8	from	from	ADP
fbem-22281	234	9	rmb	rmb	PROPN
fbem-22281	234	10	8001	8001	NUM
fbem-22281	234	11	to	to	ADP
fbem-22281	234	12	rmb	rmb	PROPN
fbem-22281	234	13	12000	12000	NUM
fbem-22281	234	14	.	.	PUNCT
fbem-22281	235	1	most	most	ADJ
fbem-22281	235	2	of	of	ADP
fbem-22281	235	3	the	the	DET
fbem-22281	235	4	respondents	respondent	NOUN
fbem-22281	235	5	watched	watch	VERB
fbem-22281	235	6	short	short	ADJ
fbem-22281	235	7	videos	video	NOUN
fbem-22281	235	8	for	for	ADP
fbem-22281	235	9	one	one	NUM
fbem-22281	235	10	to	to	PART
fbem-22281	235	11	less	less	ADJ
fbem-22281	235	12	than	than	ADP
fbem-22281	235	13	two	two	NUM
fbem-22281	235	14	hours	hour	NOUN
fbem-22281	235	15	per	per	ADP
fbem-22281	235	16	day	day	NOUN
fbem-22281	235	17	on	on	ADP
fbem-22281	235	18	average	average	ADJ
fbem-22281	235	19	.	.	PUNCT
fbem-22281	235	20	2	2	X
fbem-22281	235	21	)	)	PUNCT
fbem-22281	235	22	watching	watch	VERB
fbem-22281	235	23	short	short	ADJ
fbem-22281	235	24	videos	video	NOUN
fbem-22281	235	25	can	can	AUX
fbem-22281	235	26	influence	influence	VERB
fbem-22281	235	27	how	how	SCONJ
fbem-22281	235	28	respondents	respondent	NOUN
fbem-22281	235	29	perceive	perceive	VERB
fbem-22281	235	30	a	a	DET
fbem-22281	235	31	brand	brand	NOUN
fbem-22281	235	32	.	.	PUNCT
fbem-22281	236	1	3	3	X
fbem-22281	236	2	)	)	PUNCT
fbem-22281	236	3	short	short	ADJ
fbem-22281	236	4	videos	video	NOUN
fbem-22281	236	5	including	include	VERB
fbem-22281	236	6	interesting	interesting	ADJ
fbem-22281	236	7	information	information	NOUN
fbem-22281	236	8	,	,	PUNCT
fbem-22281	236	9	scenariobased	scenariobase	VERB
fbem-22281	236	10	experience	experience	NOUN
fbem-22281	236	11	and	and	CCONJ
fbem-22281	236	12	user	user	NOUN
fbem-22281	236	13	participation	participation	NOUN
fbem-22281	236	14	interaction	interaction	NOUN
fbem-22281	236	15	can	can	AUX
fbem-22281	236	16	grab	grab	VERB
fbem-22281	236	17	their	their	PRON
fbem-22281	236	18	interest	interest	NOUN
fbem-22281	236	19	,	,	PUNCT
fbem-22281	236	20	enhance	enhance	VERB
fbem-22281	236	21	their	their	PRON
fbem-22281	236	22	comprehension	comprehension	NOUN
fbem-22281	236	23	of	of	ADP
fbem-22281	236	24	brands	brand	NOUN
fbem-22281	236	25	,	,	PUNCT
fbem-22281	236	26	and	and	CCONJ
fbem-22281	236	27	encourage	encourage	VERB
fbem-22281	236	28	them	they	PRON
fbem-22281	236	29	to	to	PART
fbem-22281	236	30	share	share	VERB
fbem-22281	236	31	with	with	ADP
fbem-22281	236	32	their	their	PRON
fbem-22281	236	33	social	social	ADJ
fbem-22281	236	34	circles	circle	NOUN
fbem-22281	236	35	.	.	PUNCT
fbem-22281	237	1	4	4	X
fbem-22281	237	2	)	)	PUNCT
fbem-22281	237	3	consumer	consumer	NOUN
fbem-22281	237	4	brand	brand	NOUN
fbem-22281	237	5	attitudes	attitude	NOUN
fbem-22281	237	6	may	may	AUX
fbem-22281	237	7	be	be	AUX
fbem-22281	237	8	influenced	influence	VERB
fbem-22281	237	9	by	by	ADP
fbem-22281	237	10	short	short	ADJ
fbem-22281	237	11	videos	video	NOUN
fbem-22281	237	12	.	.	PUNCT
fbem-22281	238	1	5	5	NUM
fbem-22281	238	2	)	)	PUNCT
fbem-22281	238	3	regarding	regard	VERB
fbem-22281	238	4	the	the	DET
fbem-22281	238	5	interesting	interesting	ADJ
fbem-22281	238	6	content	content	NOUN
fbem-22281	238	7	of	of	ADP
fbem-22281	238	8	short	short	ADJ
fbem-22281	238	9	videos	video	NOUN
fbem-22281	238	10	,	,	PUNCT
fbem-22281	238	11	respondents	respondent	NOUN
fbem-22281	238	12	with	with	ADP
fbem-22281	238	13	varying	vary	VERB
fbem-22281	238	14	ages	age	NOUN
fbem-22281	238	15	and	and	CCONJ
fbem-22281	238	16	educational	educational	ADJ
fbem-22281	238	17	backgrounds	background	NOUN
fbem-22281	238	18	217	217	NUM
fbem-22281	238	19	had	have	VERB
fbem-22281	238	20	different	different	ADJ
fbem-22281	238	21	viewpoints	viewpoint	NOUN
fbem-22281	238	22	.	.	PUNCT
fbem-22281	239	1	on	on	ADP
fbem-22281	239	2	the	the	DET
fbem-22281	239	3	other	other	ADJ
fbem-22281	239	4	hand	hand	NOUN
fbem-22281	239	5	,	,	PUNCT
fbem-22281	239	6	they	they	PRON
fbem-22281	239	7	shared	share	VERB
fbem-22281	239	8	the	the	DET
fbem-22281	239	9	same	same	ADJ
fbem-22281	239	10	opinions	opinion	NOUN
fbem-22281	239	11	regarding	regard	VERB
fbem-22281	239	12	the	the	DET
fbem-22281	239	13	short	short	ADJ
fbem-22281	239	14	videos	video	NOUN
fbem-22281	239	15	that	that	PRON
fbem-22281	239	16	were	be	AUX
fbem-22281	239	17	featured	feature	VERB
fbem-22281	239	18	in	in	ADP
fbem-22281	239	19	scenario	scenario	NOUN
fbem-22281	239	20	-	-	PUNCT
fbem-22281	239	21	based	base	VERB
fbem-22281	239	22	experiences	experience	NOUN
fbem-22281	239	23	,	,	PUNCT
fbem-22281	239	24	user	user	NOUN
fbem-22281	239	25	participation	participation	NOUN
fbem-22281	239	26	,	,	PUNCT
fbem-22281	239	27	and	and	CCONJ
fbem-22281	239	28	the	the	DET
fbem-22281	239	29	perspective	perspective	NOUN
fbem-22281	239	30	and	and	CCONJ
fbem-22281	239	31	attitude	attitude	NOUN
fbem-22281	239	32	that	that	SCONJ
fbem-22281	239	33	these	these	DET
fbem-22281	239	34	videos	video	NOUN
fbem-22281	239	35	generated	generate	VERB
fbem-22281	239	36	.	.	PUNCT
fbem-22281	240	1	the	the	DET
fbem-22281	240	2	characters	character	NOUN
fbem-22281	240	3	of	of	ADP
fbem-22281	240	4	the	the	DET
fbem-22281	240	5	short	short	ADJ
fbem-22281	240	6	videos	video	NOUN
fbem-22281	240	7	,	,	PUNCT
fbem-22281	240	8	as	as	ADV
fbem-22281	240	9	well	well	ADV
fbem-22281	240	10	as	as	ADP
fbem-22281	240	11	the	the	DET
fbem-22281	240	12	respondents	respondent	NOUN
fbem-22281	240	13	'	'	PART
fbem-22281	240	14	perceptions	perception	NOUN
fbem-22281	240	15	of	of	ADP
fbem-22281	240	16	and	and	CCONJ
fbem-22281	240	17	attitudes	attitude	NOUN
fbem-22281	240	18	toward	toward	ADP
fbem-22281	240	19	brands	brand	NOUN
fbem-22281	240	20	,	,	PUNCT
fbem-22281	240	21	were	be	AUX
fbem-22281	240	22	identical	identical	ADJ
fbem-22281	240	23	for	for	ADP
fbem-22281	240	24	males	male	NOUN
fbem-22281	240	25	and	and	CCONJ
fbem-22281	240	26	females	female	NOUN
fbem-22281	240	27	.	.	PUNCT
fbem-22281	241	1	the	the	DET
fbem-22281	241	2	interesting	interesting	ADJ
fbem-22281	241	3	content	content	NOUN
fbem-22281	241	4	of	of	ADP
fbem-22281	241	5	the	the	DET
fbem-22281	241	6	short	short	ADJ
fbem-22281	241	7	videos	video	NOUN
fbem-22281	241	8	,	,	PUNCT
fbem-22281	241	9	on	on	ADP
fbem-22281	241	10	the	the	DET
fbem-22281	241	11	other	other	ADJ
fbem-22281	241	12	hand	hand	NOUN
fbem-22281	241	13	,	,	PUNCT
fbem-22281	241	14	was	be	AUX
fbem-22281	241	15	not	not	PART
fbem-22281	241	16	perceived	perceive	VERB
fbem-22281	241	17	differently	differently	ADV
fbem-22281	241	18	by	by	ADP
fbem-22281	241	19	respondents	respondent	NOUN
fbem-22281	241	20	based	base	VERB
fbem-22281	241	21	on	on	ADP
fbem-22281	241	22	their	their	PRON
fbem-22281	241	23	monthly	monthly	ADJ
fbem-22281	241	24	income	income	NOUN
fbem-22281	241	25	;	;	PUNCT
fbem-22281	241	26	however	however	ADV
fbem-22281	241	27	,	,	PUNCT
fbem-22281	241	28	their	their	PRON
fbem-22281	241	29	perceptions	perception	NOUN
fbem-22281	241	30	and	and	CCONJ
fbem-22281	241	31	attitudes	attitude	NOUN
fbem-22281	241	32	toward	toward	ADP
fbem-22281	241	33	brands	brand	NOUN
fbem-22281	241	34	differed	differ	VERB
fbem-22281	241	35	,	,	PUNCT
fbem-22281	241	36	as	as	SCONJ
fbem-22281	241	37	were	be	AUX
fbem-22281	241	38	the	the	DET
fbem-22281	241	39	characters	character	NOUN
fbem-22281	241	40	of	of	ADP
fbem-22281	241	41	the	the	DET
fbem-22281	241	42	scenario	scenario	NOUN
fbem-22281	241	43	-	-	PUNCT
fbem-22281	241	44	based	base	VERB
fbem-22281	241	45	experience	experience	NOUN
fbem-22281	241	46	and	and	CCONJ
fbem-22281	241	47	the	the	DET
fbem-22281	241	48	user	user	NOUN
fbem-22281	241	49	participation	participation	NOUN
fbem-22281	241	50	aspect	aspect	NOUN
fbem-22281	241	51	of	of	ADP
fbem-22281	241	52	the	the	DET
fbem-22281	241	53	videos	video	NOUN
fbem-22281	241	54	.	.	PUNCT
fbem-22281	242	1	in	in	ADP
fbem-22281	242	2	terms	term	NOUN
fbem-22281	242	3	of	of	ADP
fbem-22281	242	4	the	the	DET
fbem-22281	242	5	duration	duration	NOUN
fbem-22281	242	6	of	of	ADP
fbem-22281	242	7	time	time	NOUN
fbem-22281	242	8	,	,	PUNCT
fbem-22281	242	9	respondents	respondent	NOUN
fbem-22281	242	10	spent	spend	VERB
fbem-22281	242	11	watching	watch	VERB
fbem-22281	242	12	short	short	ADJ
fbem-22281	242	13	videos	video	NOUN
fbem-22281	242	14	,	,	PUNCT
fbem-22281	242	15	they	they	PRON
fbem-22281	242	16	all	all	PRON
fbem-22281	242	17	had	have	VERB
fbem-22281	242	18	varying	vary	VERB
fbem-22281	242	19	views	view	NOUN
fbem-22281	242	20	on	on	ADP
fbem-22281	242	21	the	the	DET
fbem-22281	242	22	characters	character	NOUN
fbem-22281	242	23	of	of	ADP
fbem-22281	242	24	interesting	interesting	ADJ
fbem-22281	242	25	content	content	NOUN
fbem-22281	242	26	,	,	PUNCT
fbem-22281	242	27	scenario	scenario	NOUN
fbem-22281	242	28	-	-	PUNCT
fbem-22281	242	29	base	base	NOUN
fbem-22281	242	30	experience	experience	NOUN
fbem-22281	242	31	,	,	PUNCT
fbem-22281	242	32	user	user	NOUN
fbem-22281	242	33	participation	participation	NOUN
fbem-22281	242	34	interaction	interaction	NOUN
fbem-22281	242	35	in	in	ADP
fbem-22281	242	36	short	short	ADJ
fbem-22281	242	37	videos	video	NOUN
fbem-22281	242	38	,	,	PUNCT
fbem-22281	242	39	and	and	CCONJ
fbem-22281	242	40	their	their	PRON
fbem-22281	242	41	perceptions	perception	NOUN
fbem-22281	242	42	and	and	CCONJ
fbem-22281	242	43	attitudes	attitude	NOUN
fbem-22281	242	44	toward	toward	ADP
fbem-22281	242	45	brands	brand	NOUN
fbem-22281	242	46	.	.	PUNCT
fbem-22281	243	1	6	6	NUM
fbem-22281	243	2	)	)	PUNCT
fbem-22281	243	3	all	all	DET
fbem-22281	243	4	three	three	NUM
fbem-22281	243	5	dimensions	dimension	NOUN
fbem-22281	243	6	of	of	ADP
fbem-22281	243	7	the	the	DET
fbem-22281	243	8	short	short	ADJ
fbem-22281	243	9	video	video	NOUN
fbem-22281	243	10	,	,	PUNCT
fbem-22281	243	11	interesting	interesting	ADJ
fbem-22281	243	12	content	content	NOUN
fbem-22281	243	13	,	,	PUNCT
fbem-22281	243	14	scenario	scenario	NOUN
fbem-22281	243	15	-	-	PUNCT
fbem-22281	243	16	based	base	VERB
fbem-22281	243	17	experience	experience	NOUN
fbem-22281	243	18	,	,	PUNCT
fbem-22281	243	19	and	and	CCONJ
fbem-22281	243	20	user	user	NOUN
fbem-22281	243	21	participation	participation	NOUN
fbem-22281	243	22	,	,	PUNCT
fbem-22281	243	23	can	can	AUX
fbem-22281	243	24	influence	influence	VERB
fbem-22281	243	25	the	the	DET
fbem-22281	243	26	consumers	consumer	NOUN
fbem-22281	243	27	’	’	PART
fbem-22281	243	28	attitude	attitude	NOUN
fbem-22281	243	29	toward	toward	ADP
fbem-22281	243	30	brands	brand	NOUN
fbem-22281	243	31	.	.	PUNCT
fbem-22281	244	1	7	7	X
fbem-22281	244	2	)	)	PUNCT
fbem-22281	244	3	brand	brand	NOUN
fbem-22281	244	4	perception	perception	NOUN
fbem-22281	244	5	mediates	mediate	VERB
fbem-22281	244	6	the	the	DET
fbem-22281	244	7	influence	influence	NOUN
fbem-22281	244	8	of	of	ADP
fbem-22281	244	9	three	three	NUM
fbem-22281	244	10	dimensions	dimension	NOUN
fbem-22281	244	11	of	of	ADP
fbem-22281	244	12	short	short	ADJ
fbem-22281	244	13	video	video	NOUN
fbem-22281	244	14	marketing	marketing	NOUN
fbem-22281	244	15	on	on	ADP
fbem-22281	244	16	consumer	consumer	NOUN
fbem-22281	244	17	brand	brand	NOUN
fbem-22281	244	18	attitude	attitude	NOUN
fbem-22281	244	19	.	.	PUNCT
fbem-22281	245	1	6	6	X
fbem-22281	245	2	.	.	PUNCT
fbem-22281	245	3	recommendations	recommendation	NOUN
fbem-22281	245	4	after	after	SCONJ
fbem-22281	245	5	the	the	DET
fbem-22281	245	6	conclusions	conclusion	NOUN
fbem-22281	245	7	have	have	AUX
fbem-22281	245	8	been	be	AUX
fbem-22281	245	9	drawn	draw	VERB
fbem-22281	245	10	,	,	PUNCT
fbem-22281	245	11	it	it	PRON
fbem-22281	245	12	is	be	AUX
fbem-22281	245	13	recommended	recommend	VERB
fbem-22281	245	14	to	to	PART
fbem-22281	245	15	take	take	VERB
fbem-22281	245	16	into	into	ADP
fbem-22281	245	17	account	account	NOUN
fbem-22281	245	18	the	the	DET
fbem-22281	245	19	following	follow	VERB
fbem-22281	245	20	suggestions	suggestion	NOUN
fbem-22281	245	21	:	:	PUNCT
fbem-22281	245	22	1	1	NUM
fbem-22281	245	23	)	)	PUNCT
fbem-22281	245	24	short	short	ADJ
fbem-22281	245	25	video	video	NOUN
fbem-22281	245	26	marketers	marketer	NOUN
fbem-22281	245	27	might	might	AUX
fbem-22281	245	28	consider	consider	VERB
fbem-22281	245	29	thinking	think	VERB
fbem-22281	245	30	about	about	ADP
fbem-22281	245	31	refining	refine	VERB
fbem-22281	245	32	their	their	PRON
fbem-22281	245	33	audience	audience	NOUN
fbem-22281	245	34	profiles	profile	NOUN
fbem-22281	245	35	,	,	PUNCT
fbem-22281	245	36	preferences	preference	NOUN
fbem-22281	245	37	,	,	PUNCT
fbem-22281	245	38	and	and	CCONJ
fbem-22281	245	39	requirements	requirement	NOUN
fbem-22281	245	40	in	in	ADP
fbem-22281	245	41	order	order	NOUN
fbem-22281	245	42	to	to	PART
fbem-22281	245	43	produce	produce	VERB
fbem-22281	245	44	more	more	ADV
fbem-22281	245	45	accurate	accurate	ADJ
fbem-22281	245	46	short	short	ADJ
fbem-22281	245	47	videos	video	NOUN
fbem-22281	245	48	that	that	PRON
fbem-22281	245	49	attract	attract	VERB
fbem-22281	245	50	new	new	ADJ
fbem-22281	245	51	followers	follower	NOUN
fbem-22281	245	52	and	and	CCONJ
fbem-22281	245	53	enhance	enhance	VERB
fbem-22281	245	54	their	their	PRON
fbem-22281	245	55	brands	brand	NOUN
fbem-22281	245	56	'	'	PART
fbem-22281	245	57	image	image	NOUN
fbem-22281	245	58	.	.	PUNCT
fbem-22281	246	1	2	2	X
fbem-22281	246	2	)	)	PUNCT
fbem-22281	246	3	short	short	ADJ
fbem-22281	246	4	video	video	NOUN
fbem-22281	246	5	advertisements	advertisement	NOUN
fbem-22281	246	6	can	can	AUX
fbem-22281	246	7	influence	influence	VERB
fbem-22281	246	8	consumers	consumer	NOUN
fbem-22281	246	9	'	'	PART
fbem-22281	246	10	attitudes	attitude	NOUN
fbem-22281	246	11	toward	toward	ADP
fbem-22281	246	12	brands	brand	NOUN
fbem-22281	246	13	.	.	PUNCT
fbem-22281	247	1	it	it	PRON
fbem-22281	247	2	is	be	AUX
fbem-22281	247	3	suggested	suggest	VERB
fbem-22281	247	4	that	that	SCONJ
fbem-22281	247	5	brands	brand	NOUN
fbem-22281	247	6	employing	employ	VERB
fbem-22281	247	7	short	short	ADJ
fbem-22281	247	8	video	video	NOUN
fbem-22281	247	9	marketing	marketing	NOUN
fbem-22281	247	10	might	might	AUX
fbem-22281	247	11	emphasize	emphasize	VERB
fbem-22281	247	12	the	the	DET
fbem-22281	247	13	improvement	improvement	NOUN
fbem-22281	247	14	of	of	ADP
fbem-22281	247	15	their	their	PRON
fbem-22281	247	16	brand	brand	NOUN
fbem-22281	247	17	image	image	NOUN
fbem-22281	247	18	,	,	PUNCT
fbem-22281	247	19	in	in	ADP
fbem-22281	247	20	addition	addition	NOUN
fbem-22281	247	21	to	to	ADP
fbem-22281	247	22	gaining	gain	VERB
fbem-22281	247	23	new	new	ADJ
fbem-22281	247	24	followers	follower	NOUN
fbem-22281	247	25	.	.	PUNCT
fbem-22281	248	1	they	they	PRON
fbem-22281	248	2	might	might	AUX
fbem-22281	248	3	focus	focus	VERB
fbem-22281	248	4	more	more	ADV
fbem-22281	248	5	on	on	ADP
fbem-22281	248	6	engagement	engagement	NOUN
fbem-22281	248	7	,	,	PUNCT
fbem-22281	248	8	style	style	NOUN
fbem-22281	248	9	,	,	PUNCT
fbem-22281	248	10	content	content	NOUN
fbem-22281	248	11	,	,	PUNCT
fbem-22281	248	12	etc	etc	X
fbem-22281	248	13	.	.	X
fbem-22281	248	14	to	to	PART
fbem-22281	248	15	encourage	encourage	VERB
fbem-22281	248	16	consumers	consumer	NOUN
fbem-22281	248	17	to	to	PART
fbem-22281	248	18	have	have	VERB
fbem-22281	248	19	a	a	DET
fbem-22281	248	20	positive	positive	ADJ
fbem-22281	248	21	attitude	attitude	NOUN
fbem-22281	248	22	toward	toward	ADP
fbem-22281	248	23	the	the	DET
fbem-22281	248	24	brand	brand	NOUN
fbem-22281	248	25	.	.	PUNCT
fbem-22281	249	1	3	3	X
fbem-22281	249	2	)	)	PUNCT
fbem-22281	249	3	companies	company	NOUN
fbem-22281	249	4	that	that	PRON
fbem-22281	249	5	operate	operate	VERB
fbem-22281	249	6	multiple	multiple	ADJ
fbem-22281	249	7	brands	brand	NOUN
fbem-22281	249	8	and	and	CCONJ
fbem-22281	249	9	utilize	utilize	VERB
fbem-22281	249	10	short	short	ADJ
fbem-22281	249	11	videos	video	NOUN
fbem-22281	249	12	for	for	ADP
fbem-22281	249	13	marketing	marketing	NOUN
fbem-22281	249	14	might	might	AUX
fbem-22281	249	15	want	want	VERB
fbem-22281	249	16	to	to	PART
fbem-22281	249	17	reconsider	reconsider	VERB
fbem-22281	249	18	how	how	SCONJ
fbem-22281	249	19	they	they	PRON
fbem-22281	249	20	want	want	VERB
fbem-22281	249	21	to	to	PART
fbem-22281	249	22	position	position	VERB
fbem-22281	249	23	each	each	PRON
fbem-22281	249	24	of	of	ADP
fbem-22281	249	25	their	their	PRON
fbem-22281	249	26	brands	brand	NOUN
fbem-22281	249	27	and	and	CCONJ
fbem-22281	249	28	the	the	DET
fbem-22281	249	29	associated	associated	ADJ
fbem-22281	249	30	short	short	ADJ
fbem-22281	249	31	video	video	NOUN
fbem-22281	249	32	marketing	marketing	NOUN
fbem-22281	249	33	strategy	strategy	NOUN
fbem-22281	249	34	.	.	PUNCT
fbem-22281	250	1	this	this	DET
fbem-22281	250	2	study	study	NOUN
fbem-22281	250	3	tells	tell	VERB
fbem-22281	250	4	us	we	PRON
fbem-22281	250	5	that	that	PRON
fbem-22281	250	6	short	short	ADJ
fbem-22281	250	7	video	video	NOUN
fbem-22281	250	8	advertisements	advertisement	NOUN
fbem-22281	250	9	can	can	AUX
fbem-22281	250	10	influence	influence	VERB
fbem-22281	250	11	consumers	consumer	NOUN
fbem-22281	250	12	perceptions	perception	NOUN
fbem-22281	250	13	,	,	PUNCT
fbem-22281	250	14	behavior	behavior	NOUN
fbem-22281	250	15	and	and	CCONJ
fbem-22281	250	16	attitudes	attitude	NOUN
fbem-22281	250	17	,	,	PUNCT
fbem-22281	250	18	which	which	PRON
fbem-22281	250	19	are	be	AUX
fbem-22281	250	20	all	all	ADV
fbem-22281	250	21	related	related	ADJ
fbem-22281	250	22	to	to	ADP
fbem-22281	250	23	the	the	DET
fbem-22281	250	24	long	long	ADJ
fbem-22281	250	25	-	-	PUNCT
fbem-22281	250	26	life	life	NOUN
fbem-22281	250	27	of	of	ADP
fbem-22281	250	28	businesses	business	NOUN
fbem-22281	250	29	.	.	PUNCT
fbem-22281	251	1	it	it	PRON
fbem-22281	251	2	is	be	AUX
fbem-22281	251	3	suggested	suggest	VERB
fbem-22281	251	4	that	that	SCONJ
fbem-22281	251	5	marketer	marketer	NOUN
fbem-22281	251	6	may	may	AUX
fbem-22281	251	7	develop	develop	VERB
fbem-22281	251	8	multiple	multiple	ADJ
fbem-22281	251	9	short	short	ADJ
fbem-22281	251	10	video	video	NOUN
fbem-22281	251	11	marketing	marketing	NOUN
fbem-22281	251	12	strategies	strategy	NOUN
fbem-22281	251	13	to	to	PART
fbem-22281	251	14	enhance	enhance	VERB
fbem-22281	251	15	their	their	PRON
fbem-22281	251	16	company	company	NOUN
fbem-22281	251	17	image	image	NOUN
fbem-22281	251	18	and	and	CCONJ
fbem-22281	251	19	increase	increase	VERB
fbem-22281	251	20	sales	sale	NOUN
fbem-22281	251	21	.	.	PUNCT
fbem-22281	252	1	during	during	ADP
fbem-22281	252	2	the	the	DET
fbem-22281	252	3	creation	creation	NOUN
fbem-22281	252	4	of	of	ADP
fbem-22281	252	5	their	their	PRON
fbem-22281	252	6	short	short	ADJ
fbem-22281	252	7	video	video	NOUN
fbem-22281	252	8	works	work	NOUN
fbem-22281	252	9	,	,	PUNCT
fbem-22281	252	10	it	it	PRON
fbem-22281	252	11	is	be	AUX
fbem-22281	252	12	suggested	suggest	VERB
fbem-22281	252	13	that	that	SCONJ
fbem-22281	252	14	marketers	marketer	NOUN
fbem-22281	252	15	should	should	AUX
fbem-22281	252	16	consider	consider	VERB
fbem-22281	252	17	interestingness	interestingness	NOUN
fbem-22281	252	18	,	,	PUNCT
fbem-22281	252	19	life	life	NOUN
fbem-22281	252	20	or	or	CCONJ
fbem-22281	252	21	consumption	consumption	NOUN
fbem-22281	252	22	scenes	scene	NOUN
fbem-22281	252	23	and	and	CCONJ
fbem-22281	252	24	encouraging	encourage	VERB
fbem-22281	252	25	interaction	interaction	NOUN
fbem-22281	252	26	.	.	PUNCT
fbem-22281	253	1	4	4	X
fbem-22281	253	2	)	)	PUNCT
fbem-22281	253	3	future	future	ADJ
fbem-22281	253	4	researchers	researcher	NOUN
fbem-22281	253	5	could	could	AUX
fbem-22281	253	6	use	use	VERB
fbem-22281	253	7	this	this	PRON
fbem-22281	253	8	as	as	ADP
fbem-22281	253	9	their	their	PRON
fbem-22281	253	10	basis	basis	NOUN
fbem-22281	253	11	and	and	CCONJ
fbem-22281	253	12	conduct	conduct	VERB
fbem-22281	253	13	a	a	DET
fbem-22281	253	14	follow	follow	VERB
fbem-22281	253	15	-	-	PUNCT
fbem-22281	253	16	up	up	ADP
fbem-22281	253	17	study	study	NOUN
fbem-22281	253	18	applying	apply	VERB
fbem-22281	253	19	more	more	ADJ
fbem-22281	253	20	short	short	ADJ
fbem-22281	253	21	video	video	NOUN
fbem-22281	253	22	marketing	marketing	NOUN
fbem-22281	253	23	variables	variable	NOUN
fbem-22281	253	24	to	to	PART
fbem-22281	253	25	enhance	enhance	VERB
fbem-22281	253	26	the	the	DET
fbem-22281	253	27	relationship	relationship	NOUN
fbem-22281	253	28	between	between	ADP
fbem-22281	253	29	short	short	ADJ
fbem-22281	253	30	video	video	NOUN
fbem-22281	253	31	marketing	marketing	NOUN
fbem-22281	253	32	and	and	CCONJ
fbem-22281	253	33	customer	customer	NOUN
fbem-22281	253	34	brand	brand	NOUN
fbem-22281	253	35	attitude	attitude	NOUN
fbem-22281	253	36	and	and	CCONJ
fbem-22281	253	37	to	to	PART
fbem-22281	253	38	give	give	VERB
fbem-22281	253	39	short	short	ADJ
fbem-22281	253	40	video	video	NOUN
fbem-22281	253	41	marketers	marketer	NOUN
fbem-22281	253	42	more	more	ADJ
fbem-22281	253	43	resources	resource	NOUN
fbem-22281	253	44	.	.	PUNCT
fbem-22281	254	1	acknowledgment	acknowledgment	NOUN
fbem-22281	254	2	the	the	DET
fbem-22281	254	3	researcher	researcher	NOUN
fbem-22281	254	4	would	would	AUX
fbem-22281	254	5	like	like	VERB
fbem-22281	254	6	to	to	PART
fbem-22281	254	7	express	express	VERB
fbem-22281	254	8	her	her	PRON
fbem-22281	254	9	heartfelt	heartfelt	ADJ
fbem-22281	254	10	gratitude	gratitude	NOUN
fbem-22281	254	11	and	and	CCONJ
fbem-22281	254	12	appreciation	appreciation	NOUN
fbem-22281	254	13	to	to	ADP
fbem-22281	254	14	the	the	DET
fbem-22281	254	15	following	follow	VERB
fbem-22281	254	16	significant	significant	ADJ
fbem-22281	254	17	persons	person	NOUN
fbem-22281	254	18	and	and	CCONJ
fbem-22281	254	19	authority	authority	NOUN
fbem-22281	254	20	,	,	PUNCT
fbem-22281	254	21	who	who	PRON
fbem-22281	254	22	in	in	ADP
fbem-22281	254	23	one	one	NUM
fbem-22281	254	24	way	way	NOUN
fbem-22281	254	25	or	or	CCONJ
fbem-22281	254	26	another	another	PRON
fbem-22281	254	27	made	make	VERB
fbem-22281	254	28	this	this	DET
fbem-22281	254	29	research	research	NOUN
fbem-22281	254	30	journey	journey	VERB
fbem-22281	254	31	a	a	DET
fbem-22281	254	32	success	success	NOUN
fbem-22281	254	33	:	:	PUNCT
fbem-22281	254	34	her	her	PRON
fbem-22281	254	35	adviser	adviser	NOUN
fbem-22281	254	36	,	,	PUNCT
fbem-22281	254	37	dr	dr	PROPN
fbem-22281	254	38	.	.	PROPN
fbem-22281	254	39	bendalyn	bendalyn	PROPN
fbem-22281	254	40	m.	m.	PROPN
fbem-22281	254	41	landicho	landicho	PROPN
fbem-22281	254	42	,	,	PUNCT
fbem-22281	254	43	for	for	ADP
fbem-22281	254	44	her	her	PRON
fbem-22281	254	45	unfailing	unfailing	NOUN
fbem-22281	254	46	support	support	NOUN
fbem-22281	254	47	.	.	PUNCT
fbem-22281	255	1	she	she	PRON
fbem-22281	255	2	spent	spend	VERB
fbem-22281	255	3	a	a	DET
fbem-22281	255	4	lot	lot	NOUN
fbem-22281	255	5	of	of	ADP
fbem-22281	255	6	time	time	NOUN
fbem-22281	255	7	in	in	ADP
fbem-22281	255	8	her	her	PRON
fbem-22281	255	9	busy	busy	ADJ
fbem-22281	255	10	schedule	schedule	NOUN
fbem-22281	255	11	,	,	PUNCT
fbem-22281	255	12	even	even	ADV
fbem-22281	255	13	during	during	ADP
fbem-22281	255	14	her	her	PRON
fbem-22281	255	15	illness	illness	NOUN
fbem-22281	255	16	,	,	PUNCT
fbem-22281	255	17	choosing	choose	VERB
fbem-22281	255	18	the	the	DET
fbem-22281	255	19	topic	topic	NOUN
fbem-22281	255	20	,	,	PUNCT
fbem-22281	255	21	searching	search	VERB
fbem-22281	255	22	for	for	ADP
fbem-22281	255	23	literature	literature	NOUN
fbem-22281	255	24	,	,	PUNCT
fbem-22281	255	25	and	and	CCONJ
fbem-22281	255	26	even	even	ADV
fbem-22281	255	27	writing	write	VERB
fbem-22281	255	28	this	this	DET
fbem-22281	255	29	paper	paper	NOUN
fbem-22281	255	30	,	,	PUNCT
fbem-22281	255	31	this	this	DET
fbem-22281	255	32	work	work	NOUN
fbem-22281	255	33	could	could	AUX
fbem-22281	255	34	not	not	PART
fbem-22281	255	35	have	have	AUX
fbem-22281	255	36	been	be	AUX
fbem-22281	255	37	done	do	VERB
fbem-22281	255	38	without	without	ADP
fbem-22281	255	39	her	her	PRON
fbem-22281	255	40	presence	presence	NOUN
fbem-22281	255	41	;	;	PUNCT
fbem-22281	255	42	dr	dr	PROPN
fbem-22281	255	43	.	.	PROPN
fbem-22281	255	44	teodorica	teodorica	PROPN
fbem-22281	255	45	g.	g.	PROPN
fbem-22281	255	46	ani	ani	PROPN
fbem-22281	255	47	,	,	PUNCT
fbem-22281	255	48	for	for	ADP
fbem-22281	255	49	the	the	DET
fbem-22281	255	50	details	detail	NOUN
fbem-22281	255	51	about	about	ADP
fbem-22281	255	52	dissertation	dissertation	NOUN
fbem-22281	255	53	writing	write	VERB
fbem-22281	255	54	during	during	ADP
fbem-22281	255	55	dw1	dw1	PROPN
fbem-22281	255	56	lessons	lesson	NOUN
fbem-22281	255	57	and	and	CCONJ
fbem-22281	255	58	for	for	ADP
fbem-22281	255	59	providing	provide	VERB
fbem-22281	255	60	sample	sample	NOUN
fbem-22281	255	61	reference	reference	NOUN
fbem-22281	255	62	;	;	PUNCT
fbem-22281	255	63	the	the	DET
fbem-22281	255	64	researcher	researcher	NOUN
fbem-22281	255	65	’s	’s	PART
fbem-22281	255	66	family	family	NOUN
fbem-22281	255	67	,	,	PUNCT
fbem-22281	255	68	for	for	ADP
fbem-22281	255	69	their	their	PRON
fbem-22281	255	70	constant	constant	ADJ
fbem-22281	255	71	encouragement	encouragement	NOUN
fbem-22281	255	72	and	and	CCONJ
fbem-22281	255	73	their	their	PRON
fbem-22281	255	74	commitment	commitment	NOUN
fbem-22281	255	75	to	to	ADP
fbem-22281	255	76	doing	do	VERB
fbem-22281	255	77	household	household	NOUN
fbem-22281	255	78	chores	chore	NOUN
fbem-22281	255	79	,	,	PUNCT
fbem-22281	255	80	which	which	PRON
fbem-22281	255	81	gave	give	VERB
fbem-22281	255	82	me	i	PRON
fbem-22281	255	83	time	time	NOUN
fbem-22281	255	84	to	to	PART
fbem-22281	255	85	finish	finish	VERB
fbem-22281	255	86	my	my	PRON
fbem-22281	255	87	dissertation	dissertation	NOUN
fbem-22281	255	88	;	;	PUNCT
fbem-22281	255	89	her	her	PRON
fbem-22281	255	90	son	son	NOUN
fbem-22281	255	91	,	,	PUNCT
fbem-22281	255	92	to	to	PART
fbem-22281	255	93	understand	understand	VERB
fbem-22281	255	94	the	the	DET
fbem-22281	255	95	situation	situation	NOUN
fbem-22281	255	96	,	,	PUNCT
fbem-22281	255	97	hence	hence	ADV
fbem-22281	255	98	not	not	PART
fbem-22281	255	99	so	so	ADV
fbem-22281	255	100	much	much	ADJ
fbem-22281	255	101	time	time	NOUN
fbem-22281	255	102	was	be	AUX
fbem-22281	255	103	spent	spend	VERB
fbem-22281	255	104	with	with	ADP
fbem-22281	255	105	him	he	PRON
fbem-22281	255	106	;	;	PUNCT
fbem-22281	255	107	her	her	PRON
fbem-22281	255	108	friends	friend	NOUN
fbem-22281	255	109	,	,	PUNCT
fbem-22281	255	110	lisa	lisa	PROPN
fbem-22281	255	111	and	and	CCONJ
fbem-22281	255	112	sunny	sunny	ADJ
fbem-22281	255	113	,	,	PUNCT
fbem-22281	255	114	for	for	ADP
fbem-22281	255	115	discussing	discuss	VERB
fbem-22281	255	116	the	the	DET
fbem-22281	255	117	dissertation	dissertation	NOUN
fbem-22281	255	118	content	content	NOUN
fbem-22281	255	119	and	and	CCONJ
fbem-22281	255	120	sharing	share	VERB
fbem-22281	255	121	the	the	DET
fbem-22281	255	122	template	template	NOUN
fbem-22281	255	123	,	,	PUNCT
fbem-22281	255	124	their	their	PRON
fbem-22281	255	125	company	company	NOUN
fbem-22281	255	126	serves	serve	VERB
fbem-22281	255	127	as	as	ADP
fbem-22281	255	128	the	the	DET
fbem-22281	255	129	motivation	motivation	NOUN
fbem-22281	255	130	in	in	ADP
fbem-22281	255	131	writing	write	VERB
fbem-22281	255	132	this	this	DET
fbem-22281	255	133	paper	paper	NOUN
fbem-22281	255	134	;	;	PUNCT
fbem-22281	255	135	sincere	sincere	ADJ
fbem-22281	255	136	thank	thank	VERB
fbem-22281	255	137	you	you	PRON
fbem-22281	255	138	to	to	ADP
fbem-22281	255	139	all	all	PRON
fbem-22281	255	140	of	of	ADP
fbem-22281	255	141	you	you	PRON
fbem-22281	255	142	.	.	PUNCT
fbem-22281	256	1	references	reference	NOUN
fbem-22281	256	2	[	[	X
fbem-22281	256	3	1	1	X
fbem-22281	256	4	]	]	PUNCT
fbem-22281	256	5	"	"	PUNCT
fbem-22281	256	6	the	the	DET
fbem-22281	256	7	51st	51st	ADJ
fbem-22281	256	8	statistical	statistical	ADJ
fbem-22281	256	9	report	report	NOUN
fbem-22281	256	10	on	on	ADP
fbem-22281	256	11	internet	internet	NOUN
fbem-22281	256	12	development	development	NOUN
fbem-22281	256	13	in	in	ADP
fbem-22281	256	14	china	china	PROPN
fbem-22281	256	15	,	,	PUNCT
fbem-22281	256	16	"	"	PUNCT
fbem-22281	256	17	2023	2023	NUM
fbem-22281	256	18	.	.	PUNCT
fbem-22281	257	1	[	[	X
fbem-22281	257	2	online	online	X
fbem-22281	257	3	]	]	X
fbem-22281	257	4	.	.	PUNCT
fbem-22281	258	1	available	available	ADJ
fbem-22281	258	2	:	:	PUNCT
fbem-22281	258	3	https://www.cnnic.cn/n4/2023/0303/c88-10757.html	https://www.cnnic.cn/n4/2023/0303/c88-10757.html	PROPN
fbem-22281	258	4	.	.	PUNCT
fbem-22281	259	1	[	[	X
fbem-22281	259	2	2	2	X
fbem-22281	259	3	]	]	PUNCT
fbem-22281	259	4	g.	g.	PROPN
fbem-22281	259	5	liu	liu	PROPN
fbem-22281	259	6	,	,	PUNCT
fbem-22281	259	7	p.	p.	PROPN
fbem-22281	259	8	gao	gao	PROPN
fbem-22281	259	9	,	,	PUNCT
fbem-22281	259	10	y.	y.	PROPN
fbem-22281	259	11	li	li	PROPN
fbem-22281	259	12	,	,	PUNCT
fbem-22281	259	13	and	and	CCONJ
fbem-22281	259	14	z.	z.	PROPN
fbem-22281	259	15	zhang	zhang	PROPN
fbem-22281	259	16	,	,	PUNCT
fbem-22281	259	17	"	"	PUNCT
fbem-22281	259	18	research	research	NOUN
fbem-22281	259	19	on	on	ADP
fbem-22281	259	20	the	the	DET
fbem-22281	259	21	influence	influence	NOUN
fbem-22281	259	22	of	of	ADP
fbem-22281	259	23	social	social	ADJ
fbem-22281	259	24	media	medium	NOUN
fbem-22281	259	25	short	short	ADJ
fbem-22281	259	26	video	video	NOUN
fbem-22281	259	27	marketing	marketing	NOUN
fbem-22281	259	28	on	on	ADP
fbem-22281	259	29	consumer	consumer	NOUN
fbem-22281	259	30	brand	brand	NOUN
fbem-22281	259	31	attitude	attitude	NOUN
fbem-22281	259	32	,	,	PUNCT
fbem-22281	259	33	"	"	PUNCT
fbem-22281	259	34	atlantis	atlantis	PROPN
fbem-22281	259	35	press	press	NOUN
fbem-22281	259	36	,	,	PUNCT
fbem-22281	259	37	2019	2019	NUM
fbem-22281	259	38	.	.	PUNCT
fbem-22281	260	1	[	[	X
fbem-22281	260	2	3	3	X
fbem-22281	260	3	]	]	X
fbem-22281	260	4	q.	q.	PROPN
fbem-22281	260	5	wang	wang	PROPN
fbem-22281	260	6	,	,	PUNCT
fbem-22281	260	7	m.	m.	PROPN
fbem-22281	260	8	liang	liang	PROPN
fbem-22281	260	9	,	,	PUNCT
fbem-22281	260	10	and	and	CCONJ
fbem-22281	260	11	c.	c.	PROPN
fbem-22281	260	12	wang	wang	PROPN
fbem-22281	260	13	,	,	PUNCT
fbem-22281	260	14	“	"	PUNCT
fbem-22281	260	15	scene	scene	NOUN
fbem-22281	260	16	marketing	marketing	NOUN
fbem-22281	260	17	in	in	ADP
fbem-22281	260	18	digital	digital	ADJ
fbem-22281	260	19	era	era	NOUN
fbem-22281	260	20	,	,	PUNCT
fbem-22281	260	21	”	"	PUNCT
fbem-22281	260	22	economic	economic	ADJ
fbem-22281	260	23	vision	vision	NOUN
fbem-22281	260	24	,	,	PUNCT
fbem-22281	260	25	2021	2021	NUM
fbem-22281	260	26	.	.	PUNCT
fbem-22281	261	1	[	[	X
fbem-22281	261	2	4	4	X
fbem-22281	261	3	]	]	PUNCT
fbem-22281	261	4	s.	s.	PROPN
fbem-22281	261	5	jiang	jiang	PROPN
fbem-22281	261	6	,	,	PUNCT
fbem-22281	261	7	z.	z.	PROPN
fbem-22281	261	8	wang	wang	PROPN
fbem-22281	261	9	,	,	PUNCT
fbem-22281	261	10	z.	z.	PROPN
fbem-22281	261	11	sun	sun	PROPN
fbem-22281	261	12	and	and	CCONJ
fbem-22281	261	13	j.	j.	PROPN
fbem-22281	261	14	ru	ru	PROPN
fbem-22281	261	15	,	,	PUNCT
fbem-22281	261	16	"	"	PUNCT
fbem-22281	261	17	determinants	determinant	NOUN
fbem-22281	261	18	of	of	ADP
fbem-22281	261	19	buying	buy	VERB
fbem-22281	261	20	produce	produce	NOUN
fbem-22281	261	21	on	on	ADP
fbem-22281	261	22	short	short	ADJ
fbem-22281	261	23	-	-	PUNCT
fbem-22281	261	24	video	video	NOUN
fbem-22281	261	25	platforms	platform	NOUN
fbem-22281	261	26	:	:	PUNCT
fbem-22281	261	27	the	the	DET
fbem-22281	261	28	impact	impact	NOUN
fbem-22281	261	29	of	of	ADP
fbem-22281	261	30	social	social	ADJ
fbem-22281	261	31	network	network	NOUN
fbem-22281	261	32	and	and	CCONJ
fbem-22281	261	33	resource	resource	NOUN
fbem-22281	261	34	endowment	endowment	NOUN
fbem-22281	261	35	—	—	PUNCT
fbem-22281	261	36	evidence	evidence	NOUN
fbem-22281	261	37	from	from	ADP
fbem-22281	261	38	china	china	PROPN
fbem-22281	261	39	,	,	PUNCT
fbem-22281	261	40	"	"	PUNCT
fbem-22281	261	41	agriculture	agriculture	NOUN
fbem-22281	261	42	,	,	PUNCT
fbem-22281	261	43	2022	2022	NUM
fbem-22281	261	44	.	.	PUNCT
fbem-22281	262	1	[	[	X
fbem-22281	262	2	5	5	NUM
fbem-22281	262	3	]	]	PUNCT
fbem-22281	262	4	x.	x.	NOUN
fbem-22281	262	5	wu	wu	PROPN
fbem-22281	262	6	and	and	CCONJ
fbem-22281	262	7	f.	f.	PROPN
fbem-22281	262	8	liu	liu	PROPN
fbem-22281	262	9	,	,	PUNCT
fbem-22281	262	10	"	"	PUNCT
fbem-22281	262	11	an	an	DET
fbem-22281	262	12	analysis	analysis	NOUN
fbem-22281	262	13	of	of	ADP
fbem-22281	262	14	the	the	DET
fbem-22281	262	15	motivation	motivation	NOUN
fbem-22281	262	16	of	of	ADP
fbem-22281	262	17	customer	customer	NOUN
fbem-22281	262	18	participation	participation	NOUN
fbem-22281	262	19	value	value	NOUN
fbem-22281	262	20	co	co	NOUN
fbem-22281	262	21	-	-	NOUN
fbem-22281	262	22	creation	creation	NOUN
fbem-22281	262	23	in	in	ADP
fbem-22281	262	24	the	the	DET
fbem-22281	262	25	we	we	NOUN
fbem-22281	262	26	-	-	PUNCT
fbem-22281	262	27	media	medium	NOUN
fbem-22281	262	28	:	:	PUNCT
fbem-22281	262	29	a	a	DET
fbem-22281	262	30	study	study	NOUN
fbem-22281	262	31	based	base	VERB
fbem-22281	262	32	on	on	ADP
fbem-22281	262	33	content	content	NOUN
fbem-22281	262	34	marketing	marketing	NOUN
fbem-22281	262	35	,	,	PUNCT
fbem-22281	262	36	"	"	PUNCT
fbem-22281	262	37	scientific	scientific	ADJ
fbem-22281	262	38	research	research	NOUN
fbem-22281	262	39	publishing	publishing	NOUN
fbem-22281	262	40	,	,	PUNCT
fbem-22281	262	41	2018	2018	NUM
fbem-22281	262	42	.	.	PUNCT
fbem-22281	263	1	[	[	X
fbem-22281	263	2	6	6	NUM
fbem-22281	263	3	]	]	PUNCT
fbem-22281	263	4	p.	p.	PROPN
fbem-22281	263	5	gao	gao	PROPN
fbem-22281	263	6	,	,	PUNCT
fbem-22281	263	7	h.	h.	PROPN
fbem-22281	263	8	jiang	jiang	PROPN
fbem-22281	263	9	,	,	PUNCT
fbem-22281	263	10	y.	y.	PROPN
fbem-22281	263	11	xie	xie	PROPN
fbem-22281	263	12	,	,	PUNCT
fbem-22281	263	13	and	and	CCONJ
fbem-22281	263	14	y.	y.	PROPN
fbem-22281	263	15	cheng	cheng	PROPN
fbem-22281	263	16	,	,	PUNCT
fbem-22281	263	17	"	"	PUNCT
fbem-22281	263	18	the	the	DET
fbem-22281	263	19	triggering	trigger	VERB
fbem-22281	263	20	mechanism	mechanism	NOUN
fbem-22281	263	21	of	of	ADP
fbem-22281	263	22	short	short	ADJ
fbem-22281	263	23	video	video	NOUN
fbem-22281	263	24	customer	customer	NOUN
fbem-22281	263	25	inspiration	inspiration	NOUN
fbem-22281	263	26	–	–	PUNCT
fbem-22281	263	27	qualitative	qualitative	ADJ
fbem-22281	263	28	analysis	analysis	NOUN
fbem-22281	263	29	based	base	VERB
fbem-22281	263	30	on	on	ADP
fbem-22281	263	31	the	the	DET
fbem-22281	263	32	repertory	repertory	ADJ
fbem-22281	263	33	grid	grid	NOUN
fbem-22281	263	34	technique	technique	NOUN
fbem-22281	263	35	,	,	PUNCT
fbem-22281	263	36	"	"	PUNCT
fbem-22281	263	37	frontiers	frontier	NOUN
fbem-22281	263	38	in	in	ADP
fbem-22281	263	39	psychology	psychology	NOUN
fbem-22281	263	40	,	,	PUNCT
fbem-22281	263	41	2021	2021	NUM
fbem-22281	263	42	.	.	PUNCT
fbem-22281	264	1	[	[	X
fbem-22281	264	2	7	7	X
fbem-22281	264	3	]	]	X
fbem-22281	264	4	y.-k	y.-k	NOUN
fbem-22281	264	5	.	.	PUNCT
fbem-22281	265	1	liao	liao	PROPN
fbem-22281	265	2	,	,	PUNCT
fbem-22281	265	3	w.-y	w.-y	NOUN
fbem-22281	265	4	.	.	PUNCT
fbem-22281	266	1	wu	wu	PROPN
fbem-22281	266	2	and	and	CCONJ
fbem-22281	266	3	t.	t.	PROPN
fbem-22281	266	4	ju	ju	PROPN
fbem-22281	266	5	,	,	PUNCT
fbem-22281	266	6	"	"	PUNCT
fbem-22281	266	7	cognitive	cognitive	ADJ
fbem-22281	266	8	,	,	PUNCT
fbem-22281	266	9	experiential	experiential	ADJ
fbem-22281	266	10	,	,	PUNCT
fbem-22281	266	11	and	and	CCONJ
fbem-22281	266	12	marketing	marketing	NOUN
fbem-22281	266	13	factors	factor	NOUN
fbem-22281	266	14	mediate	mediate	VERB
fbem-22281	266	15	the	the	DET
fbem-22281	266	16	effect	effect	NOUN
fbem-22281	266	17	of	of	ADP
fbem-22281	266	18	brand	brand	NOUN
fbem-22281	266	19	personality	personality	NOUN
fbem-22281	266	20	on	on	ADP
fbem-22281	266	21	brand	brand	NOUN
fbem-22281	266	22	equity	equity	NOUN
fbem-22281	266	23	,	,	PUNCT
fbem-22281	266	24	"	"	PUNCT
fbem-22281	266	25	soc	soc	NOUN
fbem-22281	266	26	.	.	PUNCT
fbem-22281	267	1	behav	behav	PROPN
fbem-22281	267	2	.	.	PUNCT
fbem-22281	268	1	pers	per	NOUN
fbem-22281	268	2	.	.	PUNCT
fbem-22281	268	3	,	,	PUNCT
fbem-22281	268	4	2017	2017	NUM
fbem-22281	268	5	.	.	PUNCT
fbem-22281	269	1	[	[	X
fbem-22281	269	2	8	8	X
fbem-22281	269	3	]	]	PUNCT
fbem-22281	269	4	j.	j.	PROPN
fbem-22281	269	5	berger	berger	PROPN
fbem-22281	269	6	and	and	CCONJ
fbem-22281	269	7	k.	k.	PROPN
fbem-22281	269	8	l.	l.	PROPN
fbem-22281	269	9	milkman	milkman	PROPN
fbem-22281	269	10	,	,	PUNCT
fbem-22281	269	11	"	"	PUNCT
fbem-22281	269	12	what	what	PRON
fbem-22281	269	13	makes	make	VERB
fbem-22281	269	14	online	online	ADJ
fbem-22281	269	15	content	content	NOUN
fbem-22281	269	16	viral	viral	ADJ
fbem-22281	269	17	?	?	PUNCT
fbem-22281	269	18	,	,	PUNCT
fbem-22281	269	19	"	"	PUNCT
fbem-22281	269	20	journal	journal	NOUN
fbem-22281	269	21	of	of	ADP
fbem-22281	269	22	marketing	marketing	NOUN
fbem-22281	269	23	research	research	NOUN
fbem-22281	269	24	,	,	PUNCT
fbem-22281	269	25	2012	2012	NUM
fbem-22281	269	26	.	.	PUNCT
fbem-22281	270	1	[	[	X
fbem-22281	270	2	9	9	NUM
fbem-22281	270	3	]	]	PUNCT
fbem-22281	270	4	a.	a.	NOUN
fbem-22281	270	5	s.	s.	PROPN
fbem-22281	270	6	sasmita	sasmita	PROPN
fbem-22281	270	7	and	and	CCONJ
fbem-22281	270	8	n.	n.	PROPN
fbem-22281	270	9	s.	s.	PROPN
fbem-22281	270	10	achmadi	achmadi	PROPN
fbem-22281	270	11	,	,	PUNCT
fbem-22281	270	12	“	"	PUNCT
fbem-22281	270	13	the	the	DET
fbem-22281	270	14	popularity	popularity	NOUN
fbem-22281	270	15	of	of	ADP
fbem-22281	270	16	tiktok	tiktok	NOUN
fbem-22281	270	17	and	and	CCONJ
fbem-22281	270	18	the	the	DET
fbem-22281	270	19	implementation	implementation	NOUN
fbem-22281	270	20	of	of	ADP
fbem-22281	270	21	the	the	DET
fbem-22281	270	22	aisas	aisas	NOUN
fbem-22281	270	23	model	model	NOUN
fbem-22281	270	24	on	on	ADP
fbem-22281	270	25	marketing	marketing	NOUN
fbem-22281	270	26	communications	communication	NOUN
fbem-22281	270	27	through	through	ADP
fbem-22281	270	28	tiktok	tiktok	NOUN
fbem-22281	270	29	,	,	PUNCT
fbem-22281	270	30	”	"	PUNCT
fbem-22281	270	31	manajemen	manajeman	NOUN
fbem-22281	270	32	bisnis	bisnis	PROPN
fbem-22281	270	33	,	,	PUNCT
fbem-22281	270	34	2022	2022	NUM
fbem-22281	270	35	.	.	PUNCT
fbem-22281	271	1	[	[	X
fbem-22281	271	2	10	10	NUM
fbem-22281	271	3	]	]	X
fbem-22281	271	4	b.	b.	PROPN
fbem-22281	271	5	lin	lin	PROPN
fbem-22281	271	6	,	,	PUNCT
fbem-22281	271	7	y.	y.	PROPN
fbem-22281	271	8	chen	chen	PROPN
fbem-22281	271	9	and	and	CCONJ
fbem-22281	271	10	l.	l.	PROPN
fbem-22281	271	11	zhang	zhang	PROPN
fbem-22281	271	12	,	,	PUNCT
fbem-22281	271	13	"	"	PUNCT
fbem-22281	271	14	research	research	NOUN
fbem-22281	271	15	on	on	ADP
fbem-22281	271	16	the	the	DET
fbem-22281	271	17	factors	factor	NOUN
fbem-22281	271	18	influencing	influence	VERB
fbem-22281	271	19	the	the	DET
fbem-22281	271	20	repurchase	repurchase	NOUN
fbem-22281	271	21	intention	intention	NOUN
fbem-22281	271	22	on	on	ADP
fbem-22281	271	23	short	short	ADJ
fbem-22281	271	24	video	video	NOUN
fbem-22281	271	25	platforms	platform	NOUN
fbem-22281	271	26	:	:	PUNCT
fbem-22281	271	27	a	a	DET
fbem-22281	271	28	case	case	NOUN
fbem-22281	271	29	of	of	ADP
fbem-22281	271	30	china	china	PROPN
fbem-22281	271	31	,	,	PUNCT
fbem-22281	271	32	"	"	PUNCT
fbem-22281	271	33	plos	plos	PROPN
fbem-22281	271	34	one	one	NUM
fbem-22281	271	35	,	,	PUNCT
fbem-22281	271	36	2022	2022	NUM
fbem-22281	271	37	.	.	PUNCT
fbem-22281	272	1	[	[	X
fbem-22281	272	2	11	11	NUM
fbem-22281	272	3	]	]	X
fbem-22281	272	4	r.	r.	PROPN
fbem-22281	272	5	rose	rise	VERB
fbem-22281	272	6	,	,	PUNCT
fbem-22281	272	7	"	"	PUNCT
fbem-22281	272	8	managing	manage	VERB
fbem-22281	272	9	content	content	NOUN
fbem-22281	272	10	marketing	market	VERB
fbem-22281	272	11	the	the	DET
fbem-22281	272	12	real	real	ADJ
fbem-22281	272	13	-	-	PUNCT
fbem-22281	272	14	world	world	NOUN
fbem-22281	272	15	guide	guide	NOUN
fbem-22281	272	16	for	for	ADP
fbem-22281	272	17	creating	create	VERB
fbem-22281	272	18	passionate	passionate	ADJ
fbem-22281	272	19	subscribers	subscriber	NOUN
fbem-22281	272	20	to	to	ADP
fbem-22281	272	21	your	your	PRON
fbem-22281	272	22	brand	brand	NOUN
fbem-22281	272	23	,	,	PUNCT
fbem-22281	272	24	"	"	PUNCT
fbem-22281	272	25	sirirajmedj	sirirajmedj	PROPN
fbem-22281	272	26	com	com	NOUN
fbem-22281	272	27	,	,	PUNCT
fbem-22281	272	28	2013	2013	NUM
fbem-22281	272	29	.	.	PUNCT
fbem-22281	273	1	[	[	X
fbem-22281	273	2	12	12	NUM
fbem-22281	273	3	]	]	PUNCT
fbem-22281	273	4	l.	l.	PROPN
fbem-22281	273	5	li	li	PROPN
fbem-22281	273	6	,	,	PUNCT
fbem-22281	273	7	"	"	PUNCT
fbem-22281	273	8	scene	scene	NOUN
fbem-22281	273	9	marketing	marketing	NOUN
fbem-22281	273	10	in	in	ADP
fbem-22281	273	11	the	the	DET
fbem-22281	273	12	era	era	NOUN
fbem-22281	273	13	of	of	ADP
fbem-22281	273	14	big	big	ADJ
fbem-22281	273	15	data	datum	NOUN
fbem-22281	273	16	,	,	PUNCT
fbem-22281	273	17	"	"	PUNCT
fbem-22281	273	18	journal	journal	NOUN
fbem-22281	273	19	of	of	ADP
fbem-22281	273	20	physics	physics	PROPN
fbem-22281	273	21	:	:	PUNCT
fbem-22281	273	22	conference	conference	NOUN
fbem-22281	273	23	series	series	NOUN
fbem-22281	273	24	,	,	PUNCT
fbem-22281	273	25	2021	2021	NUM
fbem-22281	273	26	.	.	PUNCT
fbem-22281	274	1	[	[	X
fbem-22281	274	2	13	13	NUM
fbem-22281	274	3	]	]	PUNCT
fbem-22281	274	4	x.	x.	NOUN
fbem-22281	274	5	liu	liu	PROPN
fbem-22281	274	6	,	,	PUNCT
fbem-22281	274	7	w.	w.	PROPN
fbem-22281	274	8	s.	s.	PROPN
fbem-22281	274	9	shi	shi	PROPN
fbem-22281	274	10	,	,	PUNCT
fbem-22281	274	11	t.	t.	PROPN
fbem-22281	274	12	teixeira	teixeira	PROPN
fbem-22281	274	13	,	,	PUNCT
fbem-22281	274	14	and	and	CCONJ
fbem-22281	274	15	m.	m.	PROPN
fbem-22281	274	16	wedel	wedel	PROPN
fbem-22281	274	17	,	,	PUNCT
fbem-22281	274	18	“	"	PUNCT
fbem-22281	274	19	video	video	NOUN
fbem-22281	274	20	content	content	NOUN
fbem-22281	274	21	marketing	marketing	NOUN
fbem-22281	274	22	:	:	PUNCT
fbem-22281	274	23	the	the	DET
fbem-22281	274	24	making	making	NOUN
fbem-22281	274	25	of	of	ADP
fbem-22281	274	26	clips	clip	NOUN
fbem-22281	274	27	,	,	PUNCT
fbem-22281	274	28	”	"	PUNCT
fbem-22281	274	29	journal	journal	NOUN
fbem-22281	274	30	of	of	ADP
fbem-22281	274	31	marketing	marketing	NOUN
fbem-22281	274	32	,	,	PUNCT
fbem-22281	274	33	pp	pp	X
fbem-22281	274	34	.	.	PUNCT
fbem-22281	275	1	82	82	NUM
fbem-22281	275	2	,	,	PUNCT
fbem-22281	275	3	86–101	86–101	NUM
fbem-22281	275	4	,	,	PUNCT
fbem-22281	275	5	2018	2018	NUM
fbem-22281	275	6	.	.	PUNCT
fbem-22281	276	1	[	[	X
fbem-22281	276	2	14	14	NUM
fbem-22281	276	3	]	]	X
fbem-22281	276	4	h.	h.	PROPN
fbem-22281	276	5	khang	khang	PROPN
fbem-22281	276	6	,	,	PUNCT
fbem-22281	276	7	e.	e.	PROPN
fbem-22281	276	8	ki	ki	PROPN
fbem-22281	276	9	,	,	PUNCT
fbem-22281	276	10	and	and	CCONJ
fbem-22281	276	11	l.	l.	PROPN
fbem-22281	276	12	ye	ye	PROPN
fbem-22281	276	13	,	,	PUNCT
fbem-22281	276	14	"	"	PUNCT
fbem-22281	276	15	social	social	ADJ
fbem-22281	276	16	media	medium	NOUN
fbem-22281	276	17	research	research	NOUN
fbem-22281	276	18	in	in	ADP
fbem-22281	276	19	advertising	advertising	NOUN
fbem-22281	276	20	,	,	PUNCT
fbem-22281	276	21	communication	communication	NOUN
fbem-22281	276	22	,	,	PUNCT
fbem-22281	276	23	marketing	marketing	NOUN
fbem-22281	276	24	,	,	PUNCT
fbem-22281	276	25	and	and	CCONJ
fbem-22281	276	26	public	public	ADJ
fbem-22281	276	27	relations	relation	NOUN
fbem-22281	276	28	,	,	PUNCT
fbem-22281	276	29	"	"	PUNCT
fbem-22281	276	30	journalism	journalism	NOUN
fbem-22281	276	31	&	&	CCONJ
fbem-22281	276	32	mass	mass	ADJ
fbem-22281	276	33	communication	communication	NOUN
fbem-22281	276	34	quarterly	quarterly	ADV
fbem-22281	276	35	,	,	PUNCT
fbem-22281	276	36	2012	2012	NUM
fbem-22281	276	37	.	.	PUNCT
fbem-22281	277	1	[	[	X
fbem-22281	277	2	15	15	NUM
fbem-22281	277	3	]	]	X
fbem-22281	277	4	b.	b.	PROPN
fbem-22281	277	5	schmitt	schmitt	PROPN
fbem-22281	277	6	,	,	PUNCT
fbem-22281	277	7	“	"	PUNCT
fbem-22281	277	8	the	the	DET
fbem-22281	277	9	consumer	consumer	NOUN
fbem-22281	277	10	psychology	psychology	NOUN
fbem-22281	277	11	of	of	ADP
fbem-22281	277	12	brands	brand	NOUN
fbem-22281	277	13	,	,	PUNCT
fbem-22281	277	14	”	"	PUNCT
fbem-22281	277	15	journal	journal	NOUN
fbem-22281	277	16	of	of	ADP
fbem-22281	277	17	consumer	consumer	NOUN
fbem-22281	277	18	psychology	psychology	NOUN
fbem-22281	277	19	,	,	PUNCT
fbem-22281	277	20	2012	2012	NUM
fbem-22281	277	21	.	.	PUNCT
fbem-22281	278	1	218	218	NUM
fbem-22281	279	1	[	[	SYM
fbem-22281	279	2	16	16	NUM
fbem-22281	279	3	]	]	X
fbem-22281	279	4	c.	c.	PROPN
fbem-22281	279	5	persaud	persaud	PROPN
fbem-22281	279	6	,	,	PUNCT
fbem-22281	279	7	“	"	PUNCT
fbem-22281	279	8	the	the	DET
fbem-22281	279	9	effects	effect	NOUN
fbem-22281	279	10	of	of	ADP
fbem-22281	279	11	interactivity	interactivity	NOUN
fbem-22281	279	12	and	and	CCONJ
fbem-22281	279	13	involvement	involvement	NOUN
fbem-22281	279	14	on	on	ADP
fbem-22281	279	15	users	user	NOUN
fbem-22281	279	16	'	'	PART
fbem-22281	279	17	attitude	attitude	NOUN
fbem-22281	279	18	the	the	DET
fbem-22281	279	19	effects	effect	NOUN
fbem-22281	279	20	of	of	ADP
fbem-22281	279	21	interactivity	interactivity	NOUN
fbem-22281	279	22	and	and	CCONJ
fbem-22281	279	23	involvement	involvement	NOUN
fbem-22281	279	24	on	on	ADP
fbem-22281	279	25	users	user	NOUN
fbem-22281	279	26	'	'	PART
fbem-22281	279	27	attitude	attitude	NOUN
fbem-22281	279	28	toward	toward	ADP
fbem-22281	279	29	and	and	CCONJ
fbem-22281	279	30	perception	perception	NOUN
fbem-22281	279	31	of	of	ADP
fbem-22281	279	32	brands	brand	NOUN
fbem-22281	279	33	and	and	CCONJ
fbem-22281	279	34	purchase	purchase	NOUN
fbem-22281	279	35	intent	intent	NOUN
fbem-22281	279	36	on	on	ADP
fbem-22281	279	37	toward	toward	ADP
fbem-22281	279	38	and	and	CCONJ
fbem-22281	279	39	perception	perception	NOUN
fbem-22281	279	40	of	of	ADP
fbem-22281	279	41	brands	brand	NOUN
fbem-22281	279	42	and	and	CCONJ
fbem-22281	279	43	purchase	purchase	NOUN
fbem-22281	279	44	intent	intent	NOUN
fbem-22281	279	45	on	on	ADP
fbem-22281	279	46	facebook	facebook	NOUN
fbem-22281	279	47	,	,	PUNCT
fbem-22281	279	48	”	"	PUNCT
fbem-22281	279	49	lsu	lsu	NOUN
fbem-22281	279	50	master	master	NOUN
fbem-22281	279	51	's	's	PART
fbem-22281	279	52	theses	thesis	NOUN
fbem-22281	279	53	,	,	PUNCT
fbem-22281	279	54	2013	2013	NUM
fbem-22281	279	55	.	.	PUNCT
fbem-22281	280	1	[	[	X
fbem-22281	280	2	17	17	NUM
fbem-22281	280	3	]	]	SYM
fbem-22281	280	4	dj	dj	PROPN
fbem-22281	280	5	,	,	PUNCT
fbem-22281	280	6	j.	j.	PROPN
fbem-22281	280	7	lin	lin	PROPN
fbem-22281	280	8	,	,	PUNCT
fbem-22281	280	9	and	and	CCONJ
fbem-22281	280	10	kloet	kloet	VERB
fbem-22281	280	11	,	,	PUNCT
fbem-22281	280	12	“	"	PUNCT
fbem-22281	280	13	platformization	platformization	NOUN
fbem-22281	280	14	of	of	ADP
fbem-22281	280	15	the	the	DET
fbem-22281	280	16	unlikely	unlikely	ADJ
fbem-22281	280	17	creative	creative	ADJ
fbem-22281	280	18	class	class	NOUN
fbem-22281	280	19	:	:	PUNCT
fbem-22281	280	20	kuaishou	kuaishou	PROPN
fbem-22281	280	21	and	and	CCONJ
fbem-22281	280	22	chinese	chinese	ADJ
fbem-22281	280	23	digital	digital	ADJ
fbem-22281	280	24	cultural	cultural	ADJ
fbem-22281	280	25	production	production	NOUN
fbem-22281	280	26	,	,	PUNCT
fbem-22281	280	27	”	"	PUNCT
fbem-22281	280	28	social	social	ADJ
fbem-22281	280	29	media	medium	NOUN
fbem-22281	280	30	+	+	NOUN
fbem-22281	280	31	society	society	NOUN
fbem-22281	280	32	,	,	PUNCT
fbem-22281	280	33	2019	2019	NUM
fbem-22281	280	34	.	.	PUNCT
fbem-22281	281	1	[	[	X
fbem-22281	281	2	18	18	NUM
fbem-22281	281	3	]	]	PUNCT
fbem-22281	281	4	a.	a.	PROPN
fbem-22281	281	5	mishra	mishra	PROPN
fbem-22281	281	6	,	,	PUNCT
fbem-22281	281	7	"	"	PUNCT
fbem-22281	281	8	antecedents	antecedent	NOUN
fbem-22281	281	9	of	of	ADP
fbem-22281	281	10	consumers	consumer	NOUN
fbem-22281	281	11	'	'	PART
fbem-22281	281	12	engagement	engagement	NOUN
fbem-22281	281	13	with	with	ADP
fbem-22281	281	14	brand	brand	NOUN
fbem-22281	281	15	-	-	PUNCT
fbem-22281	281	16	related	relate	VERB
fbem-22281	281	17	content	content	NOUN
fbem-22281	281	18	on	on	ADP
fbem-22281	281	19	social	social	ADJ
fbem-22281	281	20	media	medium	NOUN
fbem-22281	281	21	,	,	PUNCT
fbem-22281	281	22	"	"	PUNCT
fbem-22281	281	23	marketing	marketing	NOUN
fbem-22281	281	24	intelligence	intelligence	NOUN
fbem-22281	281	25	and	and	CCONJ
fbem-22281	281	26	planning	planning	NOUN
fbem-22281	281	27	,	,	PUNCT
fbem-22281	281	28	vol	vol	NOUN
fbem-22281	281	29	.	.	PROPN
fbem-22281	281	30	37	37	NUM
fbem-22281	281	31	no	no	NOUN
fbem-22281	281	32	.	.	NOUN
fbem-22281	281	33	4	4	NUM
fbem-22281	281	34	,	,	PUNCT
fbem-22281	281	35	pp	pp	CCONJ
fbem-22281	281	36	,	,	PUNCT
fbem-22281	281	37	pp	pp	ADJ
fbem-22281	281	38	.	.	PUNCT
fbem-22281	282	1	386	386	NUM
fbem-22281	282	2	-	-	SYM
fbem-22281	282	3	400	400	NUM
fbem-22281	282	4	,	,	PUNCT
fbem-22281	282	5	2019	2019	NUM
fbem-22281	282	6	.	.	PUNCT
fbem-22281	283	1	[	[	X
fbem-22281	283	2	19	19	NUM
fbem-22281	283	3	]	]	X
fbem-22281	283	4	y.	y.	PROPN
fbem-22281	283	5	zhu	zhu	PROPN
fbem-22281	283	6	and	and	CCONJ
fbem-22281	283	7	h.	h.	PROPN
fbem-22281	283	8	chen	chen	PROPN
fbem-22281	283	9	,	,	PUNCT
fbem-22281	283	10	"	"	PUNCT
fbem-22281	283	11	social	social	ADJ
fbem-22281	283	12	media	medium	NOUN
fbem-22281	283	13	and	and	CCONJ
fbem-22281	283	14	human	human	ADJ
fbem-22281	283	15	need	need	NOUN
fbem-22281	283	16	satisfaction	satisfaction	NOUN
fbem-22281	283	17	:	:	PUNCT
fbem-22281	283	18	implications	implication	NOUN
fbem-22281	283	19	for	for	ADP
fbem-22281	283	20	social	social	ADJ
fbem-22281	283	21	media	medium	NOUN
fbem-22281	283	22	marketing	marketing	NOUN
fbem-22281	283	23	,	,	PUNCT
fbem-22281	283	24	"	"	PUNCT
fbem-22281	283	25	business	business	NOUN
fbem-22281	283	26	horizons	horizon	NOUN
fbem-22281	283	27	,	,	PUNCT
fbem-22281	283	28	vol	vol	NOUN
fbem-22281	283	29	.	.	PROPN
fbem-22281	284	1	58	58	NUM
fbem-22281	284	2	no	no	NOUN
fbem-22281	284	3	.	.	NOUN
fbem-22281	285	1	3	3	NUM
fbem-22281	285	2	,	,	PUNCT
fbem-22281	285	3	pp	pp	CCONJ
fbem-22281	285	4	,	,	PUNCT
fbem-22281	285	5	pp	pp	ADJ
fbem-22281	285	6	.	.	PUNCT
fbem-22281	286	1	335	335	NUM
fbem-22281	286	2	-	-	SYM
fbem-22281	286	3	345	345	NUM
fbem-22281	286	4	,	,	PUNCT
fbem-22281	286	5	2015	2015	NUM
fbem-22281	286	6	.	.	PUNCT
fbem-22281	287	1	[	[	X
fbem-22281	287	2	20	20	NUM
fbem-22281	287	3	]	]	PUNCT
fbem-22281	287	4	b.	b.	PROPN
fbem-22281	287	5	merrilees	merrilees	PROPN
fbem-22281	287	6	,	,	PUNCT
fbem-22281	287	7	“	"	PUNCT
fbem-22281	287	8	interactive	interactive	ADJ
fbem-22281	287	9	brand	brand	NOUN
fbem-22281	287	10	experience	experience	NOUN
fbem-22281	287	11	pathways	pathway	NOUN
fbem-22281	287	12	to	to	ADP
fbem-22281	287	13	customer	customer	NOUN
fbem-22281	287	14	-	-	PUNCT
fbem-22281	287	15	brand	brand	NOUN
fbem-22281	287	16	engagement	engagement	NOUN
fbem-22281	287	17	and	and	CCONJ
fbem-22281	287	18	value	value	NOUN
fbem-22281	287	19	co	co	NOUN
fbem-22281	287	20	-	-	NOUN
fbem-22281	287	21	creation	creation	NOUN
fbem-22281	287	22	,	,	PUNCT
fbem-22281	287	23	”	"	PUNCT
fbem-22281	287	24	the	the	DET
fbem-22281	287	25	journal	journal	NOUN
fbem-22281	287	26	of	of	ADP
fbem-22281	287	27	product	product	NOUN
fbem-22281	287	28	and	and	CCONJ
fbem-22281	287	29	brand	brand	NOUN
fbem-22281	287	30	management	management	NOUN
fbem-22281	287	31	vol	vol	NOUN
fbem-22281	287	32	.	.	PUNCT
fbem-22281	288	1	25	25	NUM
fbem-22281	288	2	no	no	NOUN
fbem-22281	288	3	.	.	NOUN
fbem-22281	288	4	5	5	NUM
fbem-22281	288	5	,	,	PUNCT
fbem-22281	288	6	pp	pp	CCONJ
fbem-22281	288	7	,	,	PUNCT
fbem-22281	288	8	pp	pp	ADJ
fbem-22281	288	9	.	.	PUNCT
fbem-22281	288	10	402	402	NUM
fbem-22281	288	11	-	-	SYM
fbem-22281	288	12	408	408	NUM
fbem-22281	288	13	,	,	PUNCT
fbem-22281	288	14	2016	2016	NUM
fbem-22281	288	15	.	.	PUNCT
fbem-22281	289	1	[	[	X
fbem-22281	289	2	21	21	NUM
fbem-22281	289	3	]	]	X
fbem-22281	289	4	c.	c.	PROPN
fbem-22281	289	5	france	france	PROPN
fbem-22281	289	6	,	,	PUNCT
fbem-22281	289	7	b.	b.	PROPN
fbem-22281	289	8	merrilees	merrilees	PROPN
fbem-22281	289	9	and	and	CCONJ
fbem-22281	289	10	d.	d.	PROPN
fbem-22281	289	11	miller	miller	PROPN
fbem-22281	289	12	,	,	PUNCT
fbem-22281	289	13	"	"	PUNCT
fbem-22281	289	14	an	an	DET
fbem-22281	289	15	integrated	integrated	ADJ
fbem-22281	289	16	model	model	NOUN
fbem-22281	289	17	of	of	ADP
fbem-22281	289	18	customer	customer	NOUN
fbem-22281	289	19	-	-	PUNCT
fbem-22281	289	20	brand	brand	NOUN
fbem-22281	289	21	engagement	engagement	NOUN
fbem-22281	289	22	:	:	PUNCT
fbem-22281	289	23	drivers	driver	NOUN
fbem-22281	289	24	and	and	CCONJ
fbem-22281	289	25	consequences	consequence	NOUN
fbem-22281	289	26	,	,	PUNCT
fbem-22281	289	27	"	"	PUNCT
fbem-22281	289	28	journal	journal	NOUN
fbem-22281	289	29	of	of	ADP
fbem-22281	289	30	brand	brand	PROPN
fbem-22281	289	31	management	management	NOUN
fbem-22281	289	32	,	,	PUNCT
fbem-22281	289	33	vol	vol	NOUN
fbem-22281	289	34	.	.	PROPN
fbem-22281	289	35	23	23	NUM
fbem-22281	290	1	no	no	NOUN
fbem-22281	290	2	.	.	NOUN
fbem-22281	290	3	2	2	NUM
fbem-22281	290	4	,	,	PUNCT
fbem-22281	290	5	pp	pp	CCONJ
fbem-22281	290	6	,	,	PUNCT
fbem-22281	290	7	pp	pp	ADJ
fbem-22281	290	8	.	.	PUNCT
fbem-22281	291	1	119	119	NUM
fbem-22281	291	2	-	-	SYM
fbem-22281	291	3	136	136	NUM
fbem-22281	291	4	,	,	PUNCT
fbem-22281	291	5	2016	2016	NUM
fbem-22281	291	6	.	.	PUNCT
fbem-22281	292	1	[	[	X
fbem-22281	292	2	22	22	NUM
fbem-22281	292	3	]	]	X
fbem-22281	292	4	s.	s.	PROPN
fbem-22281	292	5	golian	golian	PROPN
fbem-22281	292	6	and	and	CCONJ
fbem-22281	292	7	n.	n.	PROPN
fbem-22281	292	8	ghasemi	ghasemi	PROPN
fbem-22281	292	9	,	,	PUNCT
fbem-22281	292	10	"	"	PUNCT
fbem-22281	292	11	the	the	DET
fbem-22281	292	12	impact	impact	NOUN
fbem-22281	292	13	of	of	ADP
fbem-22281	292	14	content	content	NOUN
fbem-22281	292	15	marketing	marketing	NOUN
fbem-22281	292	16	on	on	ADP
fbem-22281	292	17	brand	brand	NOUN
fbem-22281	292	18	attitude	attitude	NOUN
fbem-22281	292	19	and	and	CCONJ
fbem-22281	292	20	electronic	electronic	ADJ
fbem-22281	292	21	verbal	verbal	ADJ
fbem-22281	292	22	communication	communication	NOUN
fbem-22281	292	23	in	in	ADP
fbem-22281	292	24	the	the	DET
fbem-22281	292	25	electronic	electronic	ADJ
fbem-22281	292	26	tourism	tourism	NOUN
fbem-22281	292	27	industry	industry	NOUN
fbem-22281	292	28	,	,	PUNCT
fbem-22281	292	29	"	"	PUNCT
fbem-22281	292	30	journal	journal	NOUN
fbem-22281	292	31	of	of	ADP
fbem-22281	292	32	organizational	organizational	ADJ
fbem-22281	292	33	behavior	behavior	NOUN
fbem-22281	292	34	research	research	NOUN
fbem-22281	292	35	,	,	PUNCT
fbem-22281	292	36	2018	2018	NUM
fbem-22281	292	37	.	.	PUNCT
fbem-22281	293	1	[	[	X
fbem-22281	293	2	23	23	NUM
fbem-22281	293	3	]	]	PUNCT
fbem-22281	293	4	v.	v.	CCONJ
fbem-22281	293	5	nikolaou	nikolaou	NOUN
fbem-22281	293	6	,	,	PUNCT
fbem-22281	293	7	“	"	PUNCT
fbem-22281	293	8	the	the	DET
fbem-22281	293	9	influence	influence	NOUN
fbem-22281	293	10	of	of	ADP
fbem-22281	293	11	social	social	ADJ
fbem-22281	293	12	media	medium	NOUN
fbem-22281	293	13	on	on	ADP
fbem-22281	293	14	the	the	DET
fbem-22281	293	15	formation	formation	NOUN
fbem-22281	293	16	of	of	ADP
fbem-22281	293	17	brand	brand	NOUN
fbem-22281	293	18	attitude	attitude	NOUN
fbem-22281	293	19	,	,	PUNCT
fbem-22281	293	20	”	"	PUNCT
fbem-22281	293	21	copenhagen	copenhagen	PROPN
fbem-22281	293	22	business	business	PROPN
fbem-22281	293	23	school	school	PROPN
fbem-22281	293	24	,	,	PUNCT
fbem-22281	293	25	2017	2017	NUM
fbem-22281	293	26	.	.	PUNCT
fbem-22281	294	1	[	[	X
fbem-22281	294	2	24	24	NUM
fbem-22281	294	3	]	]	X
fbem-22281	294	4	t.	t.	PROPN
fbem-22281	294	5	nayeem	nayeem	PROPN
fbem-22281	294	6	,	,	PUNCT
fbem-22281	294	7	f.	f.	PROPN
fbem-22281	294	8	murshed	murshed	PROPN
fbem-22281	294	9	and	and	CCONJ
fbem-22281	294	10	a.	a.	PROPN
fbem-22281	294	11	dwivedi	dwivedi	PROPN
fbem-22281	294	12	,	,	PUNCT
fbem-22281	294	13	"	"	PUNCT
fbem-22281	294	14	brand	brand	NOUN
fbem-22281	294	15	experience	experience	NOUN
fbem-22281	294	16	and	and	CCONJ
fbem-22281	294	17	brand	brand	NOUN
fbem-22281	294	18	attitude	attitude	NOUN
fbem-22281	294	19	:	:	PUNCT
fbem-22281	294	20	examining	examine	VERB
fbem-22281	294	21	a	a	DET
fbem-22281	294	22	credibility	credibility	NOUN
fbem-22281	294	23	-	-	PUNCT
fbem-22281	294	24	based	base	VERB
fbem-22281	294	25	mechanism	mechanism	NOUN
fbem-22281	294	26	,	,	PUNCT
fbem-22281	294	27	"	"	PUNCT
fbem-22281	294	28	emerald	emerald	NOUN
fbem-22281	294	29	insight	insight	NOUN
fbem-22281	294	30	,	,	PUNCT
fbem-22281	294	31	2019	2019	NUM
fbem-22281	294	32	.	.	PUNCT
fbem-22281	295	1	[	[	X
fbem-22281	295	2	25	25	NUM
fbem-22281	295	3	]	]	PUNCT
fbem-22281	295	4	s.-h	s.-h	NOUN
fbem-22281	295	5	.	.	PUNCT
fbem-22281	296	1	ko	ko	PROPN
fbem-22281	296	2	,	,	PUNCT
fbem-22281	296	3	y.	y.	PROPN
fbem-22281	296	4	choi	choi	PROPN
fbem-22281	296	5	and	and	CCONJ
fbem-22281	296	6	j.	j.	PROPN
fbem-22281	296	7	kim	kim	PROPN
fbem-22281	296	8	,	,	PUNCT
fbem-22281	296	9	“	"	PUNCT
fbem-22281	296	10	customers	customer	NOUN
fbem-22281	296	11	’	'	PUNCT
fbem-22281	296	12	experiences	experience	NOUN
fbem-22281	296	13	of	of	ADP
fbem-22281	296	14	compassion	compassion	NOUN
fbem-22281	296	15	and	and	CCONJ
fbem-22281	296	16	brand	brand	NOUN
fbem-22281	296	17	attitude	attitude	NOUN
fbem-22281	296	18	:	:	PUNCT
fbem-22281	296	19	evidence	evidence	NOUN
fbem-22281	296	20	from	from	ADP
fbem-22281	296	21	low	low	ADJ
fbem-22281	296	22	-	-	PUNCT
fbem-22281	296	23	cost	cost	NOUN
fbem-22281	296	24	carriers	carrier	NOUN
fbem-22281	296	25	,	,	PUNCT
fbem-22281	296	26	”	"	PUNCT
fbem-22281	296	27	frontiers	frontier	NOUN
fbem-22281	296	28	in	in	ADP
fbem-22281	296	29	psychology	psychology	NOUN
fbem-22281	296	30	,	,	PUNCT
fbem-22281	296	31	2021	2021	NUM
fbem-22281	296	32	.	.	PUNCT
fbem-22281	297	1	[	[	X
fbem-22281	297	2	26	26	NUM
fbem-22281	297	3	]	]	PUNCT
fbem-22281	297	4	j.	j.	PROPN
fbem-22281	297	5	voester	voester	PROPN
fbem-22281	297	6	,	,	PUNCT
fbem-22281	297	7	b.	b.	PROPN
fbem-22281	297	8	ivens	ivens	PROPN
fbem-22281	297	9	and	and	CCONJ
fbem-22281	297	10	a.	a.	NOUN
fbem-22281	297	11	leischnig	leischnig	PROPN
fbem-22281	297	12	,	,	PUNCT
fbem-22281	297	13	"	"	PUNCT
fbem-22281	297	14	partitioned	partition	VERB
fbem-22281	297	15	pricing	pricing	NOUN
fbem-22281	297	16	review	review	NOUN
fbem-22281	297	17	of	of	ADP
fbem-22281	297	18	the	the	DET
fbem-22281	297	19	literature	literature	NOUN
fbem-22281	297	20	and	and	CCONJ
fbem-22281	297	21	directions	direction	NOUN
fbem-22281	297	22	for	for	ADP
fbem-22281	297	23	further	further	ADJ
fbem-22281	297	24	research	research	NOUN
fbem-22281	297	25	,	,	PUNCT
fbem-22281	297	26	"	"	PUNCT
fbem-22281	297	27	manag	manag	PROPN
fbem-22281	297	28	sci	sci	PROPN
fbem-22281	297	29	.	.	PROPN
fbem-22281	297	30	,	,	PUNCT
fbem-22281	297	31	pp	pp	PROPN
fbem-22281	297	32	.	.	PUNCT
fbem-22281	298	1	879	879	NUM
fbem-22281	298	2	-	-	SYM
fbem-22281	298	3	931	931	NUM
fbem-22281	298	4	,	,	PUNCT
fbem-22281	298	5	2016	2016	NUM
fbem-22281	298	6	.	.	PUNCT
fbem-22281	299	1	[	[	X
fbem-22281	299	2	27	27	NUM
fbem-22281	299	3	]	]	X
fbem-22281	299	4	p.	p.	NOUN
fbem-22281	299	5	a.	a.	PROPN
fbem-22281	299	6	mohamad	mohamad	PROPN
fbem-22281	299	7	and	and	CCONJ
fbem-22281	299	8	h.	h.	PROPN
fbem-22281	299	9	j.	j.	PROPN
fbem-22281	299	10	afsar	afsar	PROPN
fbem-22281	299	11	,	,	PUNCT
fbem-22281	299	12	"	"	PUNCT
fbem-22281	299	13	the	the	DET
fbem-22281	299	14	content	content	NOUN
fbem-22281	299	15	marketing	marketing	NOUN
fbem-22281	299	16	impact	impact	NOUN
fbem-22281	299	17	to	to	ADP
fbem-22281	299	18	brand	brand	NOUN
fbem-22281	299	19	attitude	attitude	NOUN
fbem-22281	299	20	and	and	CCONJ
fbem-22281	299	21	e	e	NOUN
fbem-22281	299	22	-	-	ADJ
fbem-22281	299	23	verbal	verbal	ADJ
fbem-22281	299	24	communication	communication	NOUN
fbem-22281	299	25	in	in	ADP
fbem-22281	299	26	sport	sport	NOUN
fbem-22281	299	27	tourism	tourism	NOUN
fbem-22281	299	28	in	in	ADP
fbem-22281	299	29	iran	iran	PROPN
fbem-22281	299	30	,	,	PUNCT
fbem-22281	299	31	"	"	PUNCT
fbem-22281	299	32	science	science	NOUN
fbem-22281	299	33	arena	arena	NOUN
fbem-22281	299	34	publications	publication	NOUN
fbem-22281	299	35	,	,	PUNCT
fbem-22281	299	36	specialty	specialty	NOUN
fbem-22281	299	37	journal	journal	NOUN
fbem-22281	299	38	of	of	ADP
fbem-22281	299	39	sport	sport	NOUN
fbem-22281	299	40	sciences	sciences	PROPN
fbem-22281	299	41	,	,	PUNCT
fbem-22281	299	42	2019	2019	NUM
fbem-22281	299	43	.	.	PUNCT
fbem-22281	300	1	[	[	X
fbem-22281	300	2	28	28	NUM
fbem-22281	300	3	]	]	X
fbem-22281	300	4	p.	p.	PROPN
fbem-22281	300	5	gao	gao	PROPN
fbem-22281	300	6	,	,	PUNCT
fbem-22281	300	7	h.	h.	PROPN
fbem-22281	300	8	jiang	jiang	PROPN
fbem-22281	300	9	,	,	PUNCT
fbem-22281	300	10	y.	y.	PROPN
fbem-22281	300	11	xie	xie	PROPN
fbem-22281	300	12	,	,	PUNCT
fbem-22281	300	13	and	and	CCONJ
fbem-22281	300	14	y.	y.	PROPN
fbem-22281	300	15	cheng	cheng	PROPN
fbem-22281	300	16	,	,	PUNCT
fbem-22281	300	17	"	"	PUNCT
fbem-22281	300	18	the	the	DET
fbem-22281	300	19	triggering	trigger	VERB
fbem-22281	300	20	mechanism	mechanism	NOUN
fbem-22281	300	21	of	of	ADP
fbem-22281	300	22	short	short	ADJ
fbem-22281	300	23	video	video	NOUN
fbem-22281	300	24	customer	customer	NOUN
fbem-22281	300	25	inspiration	inspiration	NOUN
fbem-22281	300	26	–	–	PUNCT
fbem-22281	300	27	qualitative	qualitative	ADJ
fbem-22281	300	28	analysis	analysis	NOUN
fbem-22281	300	29	based	base	VERB
fbem-22281	300	30	on	on	ADP
fbem-22281	300	31	the	the	DET
fbem-22281	300	32	repertory	repertory	ADJ
fbem-22281	300	33	grid	grid	NOUN
fbem-22281	300	34	technique	technique	NOUN
fbem-22281	300	35	,	,	PUNCT
fbem-22281	300	36	"	"	PUNCT
fbem-22281	300	37	frontiers	frontier	NOUN
fbem-22281	300	38	in	in	ADP
fbem-22281	300	39	psychology	psychology	NOUN
fbem-22281	300	40	,	,	PUNCT
fbem-22281	300	41	2021	2021	NUM
fbem-22281	300	42	.	.	PUNCT