id	sid	tid	token	lemma	pos
fbem-22286	1	1	frontiers	frontier	NOUN
fbem-22286	1	2	in	in	ADP
fbem-22286	1	3	business	business	NOUN
fbem-22286	1	4	,	,	PUNCT
fbem-22286	1	5	economics	economic	NOUN
fbem-22286	1	6	and	and	CCONJ
fbem-22286	1	7	management	management	NOUN
fbem-22286	1	8	issn	issn	PROPN
fbem-22286	1	9	:	:	PUNCT
fbem-22286	1	10	2766	2766	NUM
fbem-22286	1	11	-	-	PUNCT
fbem-22286	1	12	824x	824x	NUM
fbem-22286	1	13	|	|	ADJ
fbem-22286	1	14	vol	vol	NOUN
fbem-22286	1	15	.	.	PROPN
fbem-22286	1	16	15	15	NUM
fbem-22286	1	17	,	,	PUNCT
fbem-22286	1	18	no	no	INTJ
fbem-22286	1	19	.	.	NOUN
fbem-22286	1	20	2	2	NUM
fbem-22286	1	21	,	,	PUNCT
fbem-22286	1	22	2024	2024	NUM
fbem-22286	1	23	236	236	NUM
fbem-22286	1	24	the	the	DET
fbem-22286	1	25	impact	impact	NOUN
fbem-22286	1	26	of	of	ADP
fbem-22286	1	27	co	co	NOUN
fbem-22286	1	28	-	-	NOUN
fbem-22286	1	29	branding	brand	VERB
fbem-22286	1	30	under	under	ADP
fbem-22286	1	31	new	new	ADJ
fbem-22286	1	32	media	medium	NOUN
fbem-22286	1	33	marketing	marketing	NOUN
fbem-22286	1	34	on	on	ADP
fbem-22286	1	35	consumer	consumer	NOUN
fbem-22286	1	36	purchase	purchase	NOUN
fbem-22286	1	37	intentions	intention	NOUN
fbem-22286	1	38	yihao	yihao	PROPN
fbem-22286	1	39	shi	shi	PROPN
fbem-22286	1	40	junan	junan	PROPN
fbem-22286	1	41	no.1	no.1	PROPN
fbem-22286	1	42	middle	middle	ADJ
fbem-22286	1	43	school	school	NOUN
fbem-22286	1	44	of	of	ADP
fbem-22286	1	45	shandong	shandong	PROPN
fbem-22286	1	46	,	,	PUNCT
fbem-22286	1	47	linyi	linyi	PROPN
fbem-22286	1	48	,	,	PUNCT
fbem-22286	1	49	china	china	PROPN
fbem-22286	1	50	abstract	abstract	PROPN
fbem-22286	1	51	:	:	PUNCT
fbem-22286	1	52	in	in	ADP
fbem-22286	1	53	the	the	DET
fbem-22286	1	54	context	context	NOUN
fbem-22286	1	55	of	of	ADP
fbem-22286	1	56	new	new	ADJ
fbem-22286	1	57	media	medium	NOUN
fbem-22286	1	58	marketing	marketing	NOUN
fbem-22286	1	59	,	,	PUNCT
fbem-22286	1	60	co	co	ADJ
fbem-22286	1	61	-	-	VERB
fbem-22286	1	62	branding	branding	NOUN
fbem-22286	1	63	has	have	VERB
fbem-22286	1	64	a	a	DET
fbem-22286	1	65	positive	positive	ADJ
fbem-22286	1	66	impact	impact	NOUN
fbem-22286	1	67	on	on	ADP
fbem-22286	1	68	consumer	consumer	NOUN
fbem-22286	1	69	purchase	purchase	NOUN
fbem-22286	1	70	intentions	intention	NOUN
fbem-22286	1	71	.	.	PUNCT
fbem-22286	2	1	through	through	ADP
fbem-22286	2	2	new	new	ADJ
fbem-22286	2	3	media	medium	NOUN
fbem-22286	2	4	platforms	platform	NOUN
fbem-22286	2	5	,	,	PUNCT
fbem-22286	2	6	co	co	ADJ
fbem-22286	2	7	-	-	ADJ
fbem-22286	2	8	branding	branding	ADJ
fbem-22286	2	9	activities	activity	NOUN
fbem-22286	2	10	are	be	AUX
fbem-22286	2	11	widely	widely	ADV
fbem-22286	2	12	disseminated	disseminate	VERB
fbem-22286	2	13	,	,	PUNCT
fbem-22286	2	14	increasing	increase	VERB
fbem-22286	2	15	consumer	consumer	NOUN
fbem-22286	2	16	awareness	awareness	NOUN
fbem-22286	2	17	of	of	ADP
fbem-22286	2	18	products	product	NOUN
fbem-22286	2	19	and	and	CCONJ
fbem-22286	2	20	making	make	VERB
fbem-22286	2	21	co	co	ADJ
fbem-22286	2	22	-	-	ADJ
fbem-22286	2	23	branded	branded	ADJ
fbem-22286	2	24	products	product	NOUN
fbem-22286	2	25	a	a	DET
fbem-22286	2	26	hot	hot	ADJ
fbem-22286	2	27	topic	topic	NOUN
fbem-22286	2	28	.	.	PUNCT
fbem-22286	3	1	consumer	consumer	NOUN
fbem-22286	3	2	trust	trust	NOUN
fbem-22286	3	3	in	in	ADP
fbem-22286	3	4	co	co	ADJ
fbem-22286	3	5	-	-	ADJ
fbem-22286	3	6	branded	branded	ADJ
fbem-22286	3	7	brands	brand	NOUN
fbem-22286	3	8	is	be	AUX
fbem-22286	3	9	strengthened	strengthen	VERB
fbem-22286	3	10	,	,	PUNCT
fbem-22286	3	11	and	and	CCONJ
fbem-22286	3	12	through	through	ADP
fbem-22286	3	13	collaboration	collaboration	NOUN
fbem-22286	3	14	with	with	ADP
fbem-22286	3	15	other	other	ADJ
fbem-22286	3	16	brands	brand	NOUN
fbem-22286	3	17	,	,	PUNCT
fbem-22286	3	18	consumers	consumer	NOUN
fbem-22286	3	19	are	be	AUX
fbem-22286	3	20	more	more	ADV
fbem-22286	3	21	confident	confident	ADJ
fbem-22286	3	22	in	in	ADP
fbem-22286	3	23	the	the	DET
fbem-22286	3	24	quality	quality	NOUN
fbem-22286	3	25	and	and	CCONJ
fbem-22286	3	26	reputation	reputation	NOUN
fbem-22286	3	27	of	of	ADP
fbem-22286	3	28	co	co	ADJ
fbem-22286	3	29	-	-	ADJ
fbem-22286	3	30	branded	branded	ADJ
fbem-22286	3	31	products	product	NOUN
fbem-22286	3	32	.	.	PUNCT
fbem-22286	4	1	compared	compare	VERB
fbem-22286	4	2	to	to	ADP
fbem-22286	4	3	other	other	ADJ
fbem-22286	4	4	activities	activity	NOUN
fbem-22286	4	5	,	,	PUNCT
fbem-22286	4	6	cobranding	cobrande	VERB
fbem-22286	4	7	aligns	align	VERB
fbem-22286	4	8	with	with	ADP
fbem-22286	4	9	brand	brand	NOUN
fbem-22286	4	10	market	market	NOUN
fbem-22286	4	11	positioning	positioning	NOUN
fbem-22286	4	12	.	.	PUNCT
fbem-22286	5	1	by	by	ADP
fbem-22286	5	2	collaborating	collaborate	VERB
fbem-22286	5	3	with	with	ADP
fbem-22286	5	4	brands	brand	NOUN
fbem-22286	5	5	from	from	ADP
fbem-22286	5	6	different	different	ADJ
fbem-22286	5	7	fields	field	NOUN
fbem-22286	5	8	,	,	PUNCT
fbem-22286	5	9	co	co	ADJ
fbem-22286	5	10	-	-	ADJ
fbem-22286	5	11	branding	branding	ADJ
fbem-22286	5	12	achieves	achieve	VERB
fbem-22286	5	13	resource	resource	NOUN
fbem-22286	5	14	sharing	sharing	NOUN
fbem-22286	5	15	and	and	CCONJ
fbem-22286	5	16	complementary	complementary	ADJ
fbem-22286	5	17	advantages	advantage	NOUN
fbem-22286	5	18	,	,	PUNCT
fbem-22286	5	19	enhances	enhance	VERB
fbem-22286	5	20	brand	brand	NOUN
fbem-22286	5	21	image	image	NOUN
fbem-22286	5	22	,	,	PUNCT
fbem-22286	5	23	and	and	CCONJ
fbem-22286	5	24	creates	create	VERB
fbem-22286	5	25	uniquely	uniquely	ADV
fbem-22286	5	26	charming	charming	ADJ
fbem-22286	5	27	co	co	ADJ
fbem-22286	5	28	-	-	ADJ
fbem-22286	5	29	branded	branded	ADJ
fbem-22286	5	30	products	product	NOUN
fbem-22286	5	31	through	through	ADP
fbem-22286	5	32	partnerships	partnership	NOUN
fbem-22286	5	33	with	with	ADP
fbem-22286	5	34	other	other	ADJ
fbem-22286	5	35	well	well	ADV
fbem-22286	5	36	-	-	PUNCT
fbem-22286	5	37	known	know	VERB
fbem-22286	5	38	brands	brand	NOUN
fbem-22286	5	39	,	,	PUNCT
fbem-22286	5	40	strengthening	strengthen	VERB
fbem-22286	5	41	consumer	consumer	NOUN
fbem-22286	5	42	recognition	recognition	NOUN
fbem-22286	5	43	and	and	CCONJ
fbem-22286	5	44	trust	trust	NOUN
fbem-22286	5	45	in	in	ADP
fbem-22286	5	46	the	the	DET
fbem-22286	5	47	brands	brand	NOUN
fbem-22286	5	48	.	.	PUNCT
fbem-22286	6	1	fully	fully	ADV
fbem-22286	6	2	leveraging	leverage	VERB
fbem-22286	6	3	the	the	DET
fbem-22286	6	4	advantages	advantage	NOUN
fbem-22286	6	5	of	of	ADP
fbem-22286	6	6	new	new	ADJ
fbem-22286	6	7	media	medium	NOUN
fbem-22286	6	8	marketing	marketing	NOUN
fbem-22286	6	9	provides	provide	VERB
fbem-22286	6	10	consumers	consumer	NOUN
fbem-22286	6	11	with	with	ADP
fbem-22286	6	12	a	a	DET
fbem-22286	6	13	diversified	diversified	ADJ
fbem-22286	6	14	shopping	shopping	NOUN
fbem-22286	6	15	experience	experience	NOUN
fbem-22286	6	16	,	,	PUNCT
fbem-22286	6	17	making	make	VERB
fbem-22286	6	18	the	the	DET
fbem-22286	6	19	shopping	shopping	NOUN
fbem-22286	6	20	process	process	NOUN
fbem-22286	6	21	more	more	ADV
fbem-22286	6	22	interesting	interesting	ADJ
fbem-22286	6	23	and	and	CCONJ
fbem-22286	6	24	enriching	enrich	VERB
fbem-22286	6	25	through	through	ADP
fbem-22286	6	26	personalized	personalized	ADJ
fbem-22286	6	27	recommendations	recommendation	NOUN
fbem-22286	6	28	.	.	PUNCT
fbem-22286	7	1	currently	currently	ADV
fbem-22286	7	2	,	,	PUNCT
fbem-22286	7	3	wechat	wechat	PRON
fbem-22286	7	4	public	public	ADJ
fbem-22286	7	5	account	account	NOUN
fbem-22286	7	6	marketing	marketing	NOUN
fbem-22286	7	7	,	,	PUNCT
fbem-22286	7	8	social	social	ADJ
fbem-22286	7	9	media	medium	NOUN
fbem-22286	7	10	marketing	marketing	NOUN
fbem-22286	7	11	,	,	PUNCT
fbem-22286	7	12	and	and	CCONJ
fbem-22286	7	13	live	live	VERB
fbem-22286	7	14	streaming	streaming	NOUN
fbem-22286	7	15	marketing	marketing	NOUN
fbem-22286	7	16	are	be	AUX
fbem-22286	7	17	the	the	DET
fbem-22286	7	18	main	main	ADJ
fbem-22286	7	19	forms	form	NOUN
fbem-22286	7	20	of	of	ADP
fbem-22286	7	21	new	new	ADJ
fbem-22286	7	22	media	medium	NOUN
fbem-22286	7	23	marketing	marketing	NOUN
fbem-22286	7	24	.	.	PUNCT
fbem-22286	8	1	by	by	ADP
fbem-22286	8	2	regularly	regularly	ADV
fbem-22286	8	3	posting	post	VERB
fbem-22286	8	4	content	content	NOUN
fbem-22286	8	5	and	and	CCONJ
fbem-22286	8	6	interacting	interact	VERB
fbem-22286	8	7	with	with	ADP
fbem-22286	8	8	fans	fan	NOUN
fbem-22286	8	9	,	,	PUNCT
fbem-22286	8	10	brands	brand	NOUN
fbem-22286	8	11	achieve	achieve	VERB
fbem-22286	8	12	precise	precise	ADJ
fbem-22286	8	13	marketing	marketing	NOUN
fbem-22286	8	14	and	and	CCONJ
fbem-22286	8	15	attract	attract	VERB
fbem-22286	8	16	user	user	NOUN
fbem-22286	8	17	attention	attention	NOUN
fbem-22286	8	18	.	.	PUNCT
fbem-22286	9	1	in	in	ADP
fbem-22286	9	2	the	the	DET
fbem-22286	9	3	future	future	NOUN
fbem-22286	9	4	,	,	PUNCT
fbem-22286	9	5	brands	brand	NOUN
fbem-22286	9	6	should	should	AUX
fbem-22286	9	7	fully	fully	ADV
fbem-22286	9	8	utilize	utilize	VERB
fbem-22286	9	9	the	the	DET
fbem-22286	9	10	advantages	advantage	NOUN
fbem-22286	9	11	of	of	ADP
fbem-22286	9	12	new	new	ADJ
fbem-22286	9	13	media	medium	NOUN
fbem-22286	9	14	marketing	marketing	NOUN
fbem-22286	9	15	,	,	PUNCT
fbem-22286	9	16	combined	combine	VERB
fbem-22286	9	17	with	with	ADP
fbem-22286	9	18	co	co	ADJ
fbem-22286	9	19	-	-	ADJ
fbem-22286	9	20	branding	branding	ADJ
fbem-22286	9	21	strategies	strategy	NOUN
fbem-22286	9	22	,	,	PUNCT
fbem-22286	9	23	to	to	PART
fbem-22286	9	24	achieve	achieve	VERB
fbem-22286	9	25	more	more	ADV
fbem-22286	9	26	precise	precise	ADJ
fbem-22286	9	27	and	and	CCONJ
fbem-22286	9	28	efficient	efficient	ADJ
fbem-22286	9	29	market	market	NOUN
fbem-22286	9	30	promotion	promotion	NOUN
fbem-22286	9	31	.	.	PUNCT
fbem-22286	10	1	keywords	keyword	NOUN
fbem-22286	10	2	:	:	PUNCT
fbem-22286	10	3	new	new	ADJ
fbem-22286	10	4	media	medium	NOUN
fbem-22286	10	5	marketing	marketing	NOUN
fbem-22286	10	6	,	,	PUNCT
fbem-22286	10	7	co	co	NOUN
fbem-22286	10	8	-	-	ADJ
fbem-22286	10	9	branding	branding	ADJ
fbem-22286	10	10	,	,	PUNCT
fbem-22286	10	11	consumer	consumer	NOUN
fbem-22286	10	12	purchase	purchase	NOUN
fbem-22286	10	13	intentions	intention	NOUN
fbem-22286	10	14	.	.	PUNCT
fbem-22286	11	1	1	1	X
fbem-22286	11	2	.	.	X
fbem-22286	11	3	introduction	introduction	NOUN
fbem-22286	11	4	in	in	ADP
fbem-22286	11	5	the	the	DET
fbem-22286	11	6	context	context	NOUN
fbem-22286	11	7	of	of	ADP
fbem-22286	11	8	new	new	ADJ
fbem-22286	11	9	media	medium	NOUN
fbem-22286	11	10	marketing	marketing	NOUN
fbem-22286	11	11	,	,	PUNCT
fbem-22286	11	12	co	co	NOUN
fbem-22286	11	13	-	-	VERB
fbem-22286	11	14	branding	brand	VERB
fbem-22286	11	15	as	as	ADP
fbem-22286	11	16	an	an	DET
fbem-22286	11	17	innovative	innovative	ADJ
fbem-22286	11	18	marketing	marketing	NOUN
fbem-22286	11	19	strategy	strategy	NOUN
fbem-22286	11	20	is	be	AUX
fbem-22286	11	21	increasingly	increasingly	ADV
fbem-22286	11	22	favored	favor	VERB
fbem-22286	11	23	by	by	ADP
fbem-22286	11	24	more	more	ADJ
fbem-22286	11	25	brands	brand	NOUN
fbem-22286	11	26	.	.	PUNCT
fbem-22286	12	1	co	co	VERB
fbem-22286	12	2	-	-	ADJ
fbem-22286	12	3	branding	branding	ADJ
fbem-22286	12	4	refers	refer	VERB
fbem-22286	12	5	to	to	ADP
fbem-22286	12	6	the	the	DET
fbem-22286	12	7	collaboration	collaboration	NOUN
fbem-22286	12	8	between	between	ADP
fbem-22286	12	9	two	two	NUM
fbem-22286	12	10	or	or	CCONJ
fbem-22286	12	11	more	more	ADJ
fbem-22286	12	12	brands	brand	NOUN
fbem-22286	12	13	to	to	PART
fbem-22286	12	14	launch	launch	VERB
fbem-22286	12	15	co	co	ADJ
fbem-22286	12	16	-	-	ADJ
fbem-22286	12	17	operative	operative	ADJ
fbem-22286	12	18	products	product	NOUN
fbem-22286	12	19	.	.	PUNCT
fbem-22286	13	1	by	by	ADP
fbem-22286	13	2	leveraging	leverage	VERB
fbem-22286	13	3	each	each	DET
fbem-22286	13	4	other	other	ADJ
fbem-22286	13	5	's	's	PART
fbem-22286	13	6	strengths	strength	NOUN
fbem-22286	13	7	and	and	CCONJ
fbem-22286	13	8	sharing	share	VERB
fbem-22286	13	9	resources	resource	NOUN
fbem-22286	13	10	,	,	PUNCT
fbem-22286	13	11	cobranding	cobranding	NOUN
fbem-22286	13	12	maximizes	maximize	VERB
fbem-22286	13	13	brand	brand	NOUN
fbem-22286	13	14	value	value	NOUN
fbem-22286	13	15	.	.	PUNCT
fbem-22286	14	1	it	it	PRON
fbem-22286	14	2	enhances	enhance	VERB
fbem-22286	14	3	brand	brand	NOUN
fbem-22286	14	4	awareness	awareness	NOUN
fbem-22286	14	5	and	and	CCONJ
fbem-22286	14	6	influence	influence	NOUN
fbem-22286	14	7	and	and	CCONJ
fbem-22286	14	8	offers	offer	VERB
fbem-22286	14	9	consumers	consumer	NOUN
fbem-22286	14	10	a	a	DET
fbem-22286	14	11	unique	unique	ADJ
fbem-22286	14	12	and	and	CCONJ
fbem-22286	14	13	creative	creative	ADJ
fbem-22286	14	14	product	product	NOUN
fbem-22286	14	15	experience	experience	NOUN
fbem-22286	14	16	[	[	X
fbem-22286	14	17	1	1	NUM
fbem-22286	14	18	-	-	SYM
fbem-22286	14	19	3	3	NUM
fbem-22286	14	20	]	]	PUNCT
fbem-22286	14	21	.	.	PUNCT
fbem-22286	15	1	the	the	DET
fbem-22286	15	2	diverse	diverse	ADJ
fbem-22286	15	3	forms	form	NOUN
fbem-22286	15	4	of	of	ADP
fbem-22286	15	5	new	new	ADJ
fbem-22286	15	6	media	medium	NOUN
fbem-22286	15	7	marketing	marketing	NOUN
fbem-22286	15	8	,	,	PUNCT
fbem-22286	15	9	such	such	ADJ
fbem-22286	15	10	as	as	ADP
fbem-22286	15	11	wechat	wechat	PROPN
fbem-22286	15	12	public	public	ADJ
fbem-22286	15	13	account	account	NOUN
fbem-22286	15	14	marketing	marketing	NOUN
fbem-22286	15	15	,	,	PUNCT
fbem-22286	15	16	social	social	ADJ
fbem-22286	15	17	media	medium	NOUN
fbem-22286	15	18	marketing	marketing	NOUN
fbem-22286	15	19	,	,	PUNCT
fbem-22286	15	20	and	and	CCONJ
fbem-22286	15	21	live	live	VERB
fbem-22286	15	22	streaming	streaming	NOUN
fbem-22286	15	23	marketing	marketing	NOUN
fbem-22286	15	24	,	,	PUNCT
fbem-22286	15	25	provide	provide	VERB
fbem-22286	15	26	a	a	DET
fbem-22286	15	27	broad	broad	ADJ
fbem-22286	15	28	stage	stage	NOUN
fbem-22286	15	29	for	for	ADP
fbem-22286	15	30	co	co	NOUN
fbem-22286	15	31	-	-	NOUN
fbem-22286	15	32	branding	branding	ADJ
fbem-22286	15	33	.	.	PUNCT
fbem-22286	16	1	the	the	DET
fbem-22286	16	2	connection	connection	NOUN
fbem-22286	16	3	between	between	ADP
fbem-22286	16	4	co	co	NOUN
fbem-22286	16	5	-	-	ADJ
fbem-22286	16	6	branding	branding	ADJ
fbem-22286	16	7	and	and	CCONJ
fbem-22286	16	8	new	new	ADJ
fbem-22286	16	9	media	medium	NOUN
fbem-22286	16	10	marketing	marketing	NOUN
fbem-22286	16	11	lies	lie	VERB
fbem-22286	16	12	in	in	ADP
fbem-22286	16	13	their	their	PRON
fbem-22286	16	14	joint	joint	ADJ
fbem-22286	16	15	creation	creation	NOUN
fbem-22286	16	16	of	of	ADP
fbem-22286	16	17	a	a	DET
fbem-22286	16	18	mutually	mutually	ADV
fbem-22286	16	19	reinforcing	reinforce	VERB
fbem-22286	16	20	marketing	marketing	NOUN
fbem-22286	16	21	ecosystem	ecosystem	NOUN
fbem-22286	16	22	.	.	PUNCT
fbem-22286	17	1	through	through	ADP
fbem-22286	17	2	the	the	DET
fbem-22286	17	3	dissemination	dissemination	NOUN
fbem-22286	17	4	channels	channel	NOUN
fbem-22286	17	5	of	of	ADP
fbem-22286	17	6	new	new	ADJ
fbem-22286	17	7	media	medium	NOUN
fbem-22286	17	8	marketing	marketing	NOUN
fbem-22286	17	9	,	,	PUNCT
fbem-22286	17	10	co	co	ADJ
fbem-22286	17	11	-	-	VERB
fbem-22286	17	12	branding	branding	ADJ
fbem-22286	17	13	can	can	AUX
fbem-22286	17	14	rapidly	rapidly	ADV
fbem-22286	17	15	expand	expand	VERB
fbem-22286	17	16	its	its	PRON
fbem-22286	17	17	influence	influence	NOUN
fbem-22286	17	18	and	and	CCONJ
fbem-22286	17	19	attract	attract	VERB
fbem-22286	17	20	the	the	DET
fbem-22286	17	21	attention	attention	NOUN
fbem-22286	17	22	of	of	ADP
fbem-22286	17	23	more	more	ADJ
fbem-22286	17	24	potential	potential	ADJ
fbem-22286	17	25	consumers	consumer	NOUN
fbem-22286	17	26	.	.	PUNCT
fbem-22286	18	1	co	co	VERB
fbem-22286	18	2	-	-	VERB
fbem-22286	18	3	branding	branding	NOUN
fbem-22286	18	4	also	also	ADV
fbem-22286	18	5	provides	provide	VERB
fbem-22286	18	6	more	more	ADV
fbem-22286	18	7	interesting	interesting	ADJ
fbem-22286	18	8	and	and	CCONJ
fbem-22286	18	9	substantial	substantial	ADJ
fbem-22286	18	10	content	content	NOUN
fbem-22286	18	11	for	for	ADP
fbem-22286	18	12	new	new	ADJ
fbem-22286	18	13	media	medium	NOUN
fbem-22286	18	14	marketing	marketing	NOUN
fbem-22286	18	15	,	,	PUNCT
fbem-22286	18	16	enriching	enrich	VERB
fbem-22286	18	17	marketing	marketing	NOUN
fbem-22286	18	18	methods	method	NOUN
fbem-22286	18	19	and	and	CCONJ
fbem-22286	18	20	enhancing	enhance	VERB
fbem-22286	18	21	marketing	marketing	NOUN
fbem-22286	18	22	effectiveness	effectiveness	NOUN
fbem-22286	18	23	.	.	PUNCT
fbem-22286	19	1	in	in	ADP
fbem-22286	19	2	this	this	DET
fbem-22286	19	3	context	context	NOUN
fbem-22286	19	4	,	,	PUNCT
fbem-22286	19	5	studying	study	VERB
fbem-22286	19	6	the	the	DET
fbem-22286	19	7	impact	impact	NOUN
fbem-22286	19	8	of	of	ADP
fbem-22286	19	9	co	co	NOUN
fbem-22286	19	10	-	-	NOUN
fbem-22286	19	11	branding	brand	VERB
fbem-22286	19	12	under	under	ADP
fbem-22286	19	13	new	new	ADJ
fbem-22286	19	14	media	medium	NOUN
fbem-22286	19	15	marketing	marketing	NOUN
fbem-22286	19	16	on	on	ADP
fbem-22286	19	17	consumer	consumer	NOUN
fbem-22286	19	18	purchase	purchase	NOUN
fbem-22286	19	19	intentions	intention	NOUN
fbem-22286	19	20	is	be	AUX
fbem-22286	19	21	significant	significant	ADJ
fbem-22286	19	22	.	.	PUNCT
fbem-22286	20	1	by	by	ADP
fbem-22286	20	2	deeply	deeply	ADV
fbem-22286	20	3	understanding	understand	VERB
fbem-22286	20	4	consumer	consumer	NOUN
fbem-22286	20	5	psychology	psychology	NOUN
fbem-22286	20	6	and	and	CCONJ
fbem-22286	20	7	behavioral	behavioral	ADJ
fbem-22286	20	8	changes	change	NOUN
fbem-22286	20	9	,	,	PUNCT
fbem-22286	20	10	brands	brand	NOUN
fbem-22286	20	11	can	can	AUX
fbem-22286	20	12	better	well	ADV
fbem-22286	20	13	grasp	grasp	VERB
fbem-22286	20	14	market	market	NOUN
fbem-22286	20	15	trends	trend	NOUN
fbem-22286	20	16	,	,	PUNCT
fbem-22286	20	17	develop	develop	VERB
fbem-22286	20	18	more	more	ADV
fbem-22286	20	19	effective	effective	ADJ
fbem-22286	20	20	marketing	marketing	NOUN
fbem-22286	20	21	strategies	strategy	NOUN
fbem-22286	20	22	,	,	PUNCT
fbem-22286	20	23	and	and	CCONJ
fbem-22286	20	24	drive	drive	VERB
fbem-22286	20	25	sales	sale	NOUN
fbem-22286	20	26	growth	growth	NOUN
fbem-22286	20	27	and	and	CCONJ
fbem-22286	20	28	market	market	NOUN
fbem-22286	20	29	expansion	expansion	NOUN
fbem-22286	20	30	.	.	PUNCT
fbem-22286	21	1	2	2	X
fbem-22286	21	2	.	.	X
fbem-22286	21	3	main	main	ADJ
fbem-22286	21	4	forms	form	NOUN
fbem-22286	21	5	of	of	ADP
fbem-22286	21	6	new	new	ADJ
fbem-22286	21	7	media	medium	NOUN
fbem-22286	21	8	marketing	market	VERB
fbem-22286	21	9	2.1	2.1	NUM
fbem-22286	21	10	.	.	PUNCT
fbem-22286	22	1	wechat	wechat	X
fbem-22286	22	2	public	public	ADJ
fbem-22286	22	3	account	account	NOUN
fbem-22286	22	4	marketing	marketing	NOUN
fbem-22286	22	5	with	with	ADP
fbem-22286	22	6	the	the	DET
fbem-22286	22	7	widespread	widespread	ADJ
fbem-22286	22	8	use	use	NOUN
fbem-22286	22	9	of	of	ADP
fbem-22286	22	10	smartphones	smartphone	NOUN
fbem-22286	22	11	and	and	CCONJ
fbem-22286	22	12	the	the	DET
fbem-22286	22	13	rapid	rapid	ADJ
fbem-22286	22	14	development	development	NOUN
fbem-22286	22	15	of	of	ADP
fbem-22286	22	16	mobile	mobile	ADJ
fbem-22286	22	17	internet	internet	NOUN
fbem-22286	22	18	,	,	PUNCT
fbem-22286	22	19	wechat	wechat	PRON
fbem-22286	22	20	has	have	AUX
fbem-22286	22	21	become	become	VERB
fbem-22286	22	22	an	an	DET
fbem-22286	22	23	indispensable	indispensable	ADJ
fbem-22286	22	24	part	part	NOUN
fbem-22286	22	25	of	of	ADP
fbem-22286	22	26	people	people	NOUN
fbem-22286	22	27	's	's	PART
fbem-22286	22	28	daily	daily	ADJ
fbem-22286	22	29	lives	life	NOUN
fbem-22286	22	30	.	.	PUNCT
fbem-22286	23	1	in	in	ADP
fbem-22286	23	2	this	this	DET
fbem-22286	23	3	context	context	NOUN
fbem-22286	23	4	,	,	PUNCT
fbem-22286	23	5	the	the	DET
fbem-22286	23	6	wechat	wechat	ADJ
fbem-22286	23	7	public	public	ADJ
fbem-22286	23	8	platform	platform	NOUN
fbem-22286	23	9	emerged	emerge	VERB
fbem-22286	23	10	,	,	PUNCT
fbem-22286	23	11	providing	provide	VERB
fbem-22286	23	12	businesses	business	NOUN
fbem-22286	23	13	with	with	ADP
fbem-22286	23	14	a	a	DET
fbem-22286	23	15	new	new	ADJ
fbem-22286	23	16	platform	platform	NOUN
fbem-22286	23	17	for	for	ADP
fbem-22286	23	18	marketing	marketing	NOUN
fbem-22286	23	19	and	and	CCONJ
fbem-22286	23	20	brand	brand	NOUN
fbem-22286	23	21	building	building	NOUN
fbem-22286	23	22	.	.	PUNCT
fbem-22286	24	1	by	by	ADP
fbem-22286	24	2	posting	post	VERB
fbem-22286	24	3	content	content	NOUN
fbem-22286	24	4	on	on	ADP
fbem-22286	24	5	the	the	DET
fbem-22286	24	6	wechat	wechat	ADJ
fbem-22286	24	7	public	public	ADJ
fbem-22286	24	8	platform	platform	NOUN
fbem-22286	24	9	,	,	PUNCT
fbem-22286	24	10	businesses	business	NOUN
fbem-22286	24	11	can	can	AUX
fbem-22286	24	12	timely	timely	ADV
fbem-22286	24	13	transmit	transmit	VERB
fbem-22286	24	14	brand	brand	NOUN
fbem-22286	24	15	information	information	NOUN
fbem-22286	24	16	,	,	PUNCT
fbem-22286	24	17	product	product	NOUN
fbem-22286	24	18	updates	update	VERB
fbem-22286	24	19	,	,	PUNCT
fbem-22286	24	20	and	and	CCONJ
fbem-22286	24	21	market	market	NOUN
fbem-22286	24	22	activities	activity	NOUN
fbem-22286	24	23	,	,	PUNCT
fbem-22286	24	24	attracting	attract	VERB
fbem-22286	24	25	user	user	NOUN
fbem-22286	24	26	attention	attention	NOUN
fbem-22286	24	27	and	and	CCONJ
fbem-22286	24	28	participation	participation	NOUN
fbem-22286	24	29	.	.	PUNCT
fbem-22286	25	1	wellplanned	wellplanned	ADJ
fbem-22286	25	2	content	content	NOUN
fbem-22286	25	3	,	,	PUNCT
fbem-22286	25	4	such	such	ADJ
fbem-22286	25	5	as	as	ADP
fbem-22286	25	6	interesting	interesting	ADJ
fbem-22286	25	7	stories	story	NOUN
fbem-22286	25	8	,	,	PUNCT
fbem-22286	25	9	practical	practical	ADJ
fbem-22286	25	10	knowledge	knowledge	NOUN
fbem-22286	25	11	,	,	PUNCT
fbem-22286	25	12	and	and	CCONJ
fbem-22286	25	13	unique	unique	ADJ
fbem-22286	25	14	perspectives	perspective	NOUN
fbem-22286	25	15	,	,	PUNCT
fbem-22286	25	16	can	can	AUX
fbem-22286	25	17	resonate	resonate	VERB
fbem-22286	25	18	with	with	ADP
fbem-22286	25	19	users	user	NOUN
fbem-22286	25	20	and	and	CCONJ
fbem-22286	25	21	increase	increase	VERB
fbem-22286	25	22	brand	brand	NOUN
fbem-22286	25	23	exposure	exposure	NOUN
fbem-22286	25	24	.	.	PUNCT
fbem-22286	26	1	at	at	ADP
fbem-22286	26	2	the	the	DET
fbem-22286	26	3	same	same	ADJ
fbem-22286	26	4	time	time	NOUN
fbem-22286	26	5	,	,	PUNCT
fbem-22286	26	6	the	the	DET
fbem-22286	26	7	wechat	wechat	ADJ
fbem-22286	26	8	public	public	ADJ
fbem-22286	26	9	platform	platform	NOUN
fbem-22286	26	10	also	also	ADV
fbem-22286	26	11	offers	offer	VERB
fbem-22286	26	12	rich	rich	ADJ
fbem-22286	26	13	forms	form	NOUN
fbem-22286	26	14	of	of	ADP
fbem-22286	26	15	interaction	interaction	NOUN
fbem-22286	26	16	between	between	ADP
fbem-22286	26	17	brands	brand	NOUN
fbem-22286	26	18	and	and	CCONJ
fbem-22286	26	19	fans	fan	NOUN
fbem-22286	26	20	.	.	PUNCT
fbem-22286	27	1	businesses	business	NOUN
fbem-22286	27	2	can	can	AUX
fbem-22286	27	3	interact	interact	VERB
fbem-22286	27	4	with	with	ADP
fbem-22286	27	5	fans	fan	NOUN
fbem-22286	27	6	in	in	ADP
fbem-22286	27	7	real	real	ADJ
fbem-22286	27	8	time	time	NOUN
fbem-22286	27	9	by	by	ADP
fbem-22286	27	10	replying	reply	VERB
fbem-22286	27	11	to	to	ADP
fbem-22286	27	12	comments	comment	NOUN
fbem-22286	27	13	,	,	PUNCT
fbem-22286	27	14	initiating	initiate	VERB
fbem-22286	27	15	topic	topic	NOUN
fbem-22286	27	16	discussions	discussion	NOUN
fbem-22286	27	17	,	,	PUNCT
fbem-22286	27	18	and	and	CCONJ
fbem-22286	27	19	hosting	host	VERB
fbem-22286	27	20	online	online	ADJ
fbem-22286	27	21	events	event	NOUN
fbem-22286	27	22	,	,	PUNCT
fbem-22286	27	23	understanding	understand	VERB
fbem-22286	27	24	their	their	PRON
fbem-22286	27	25	needs	need	NOUN
fbem-22286	27	26	and	and	CCONJ
fbem-22286	27	27	feedback	feedback	NOUN
fbem-22286	27	28	,	,	PUNCT
fbem-22286	27	29	thereby	thereby	ADV
fbem-22286	27	30	continuously	continuously	ADV
fbem-22286	27	31	optimizing	optimize	VERB
fbem-22286	27	32	products	product	NOUN
fbem-22286	27	33	and	and	CCONJ
fbem-22286	27	34	services	service	NOUN
fbem-22286	27	35	.	.	PUNCT
fbem-22286	28	1	such	such	ADJ
fbem-22286	28	2	interaction	interaction	NOUN
fbem-22286	28	3	enhances	enhance	VERB
fbem-22286	28	4	user	user	NOUN
fbem-22286	28	5	stickiness	stickiness	NOUN
fbem-22286	28	6	,	,	PUNCT
fbem-22286	28	7	making	make	VERB
fbem-22286	28	8	brands	brand	NOUN
fbem-22286	28	9	closer	close	ADV
fbem-22286	28	10	to	to	ADP
fbem-22286	28	11	consumers	consumer	NOUN
fbem-22286	28	12	,	,	PUNCT
fbem-22286	28	13	enhancing	enhance	VERB
fbem-22286	28	14	brand	brand	NOUN
fbem-22286	28	15	affinity	affinity	NOUN
fbem-22286	28	16	and	and	CCONJ
fbem-22286	28	17	influence	influence	NOUN
fbem-22286	28	18	.	.	PUNCT
fbem-22286	29	1	2.2	2.2	NUM
fbem-22286	29	2	.	.	PUNCT
fbem-22286	30	1	social	social	ADJ
fbem-22286	30	2	media	medium	NOUN
fbem-22286	30	3	marketing	marketing	NOUN
fbem-22286	30	4	with	with	ADP
fbem-22286	30	5	the	the	DET
fbem-22286	30	6	popularity	popularity	NOUN
fbem-22286	30	7	of	of	ADP
fbem-22286	30	8	social	social	ADJ
fbem-22286	30	9	media	medium	NOUN
fbem-22286	31	1	,	,	PUNCT
fbem-22286	31	2	users	user	NOUN
fbem-22286	31	3	are	be	AUX
fbem-22286	31	4	increasingly	increasingly	ADV
fbem-22286	31	5	inclined	inclined	ADJ
fbem-22286	31	6	to	to	PART
fbem-22286	31	7	obtain	obtain	VERB
fbem-22286	31	8	information	information	NOUN
fbem-22286	31	9	and	and	CCONJ
fbem-22286	31	10	share	share	VERB
fbem-22286	31	11	their	their	PRON
fbem-22286	31	12	lives	life	NOUN
fbem-22286	31	13	on	on	ADP
fbem-22286	31	14	social	social	ADJ
fbem-22286	31	15	media	medium	NOUN
fbem-22286	31	16	platforms	platform	NOUN
fbem-22286	31	17	.	.	PUNCT
fbem-22286	32	1	weibo	weibo	PROPN
fbem-22286	32	2	,	,	PUNCT
fbem-22286	32	3	with	with	ADP
fbem-22286	32	4	its	its	PRON
fbem-22286	32	5	fast	fast	ADV
fbem-22286	32	6	-	-	PUNCT
fbem-22286	32	7	paced	pace	VERB
fbem-22286	32	8	characteristics	characteristic	NOUN
fbem-22286	32	9	,	,	PUNCT
fbem-22286	32	10	has	have	AUX
fbem-22286	32	11	become	become	VERB
fbem-22286	32	12	the	the	DET
fbem-22286	32	13	preferred	prefer	VERB
fbem-22286	32	14	platform	platform	NOUN
fbem-22286	32	15	for	for	ADP
fbem-22286	32	16	brands	brand	NOUN
fbem-22286	32	17	to	to	PART
fbem-22286	32	18	post	post	VERB
fbem-22286	32	19	news	news	NOUN
fbem-22286	32	20	and	and	CCONJ
fbem-22286	32	21	event	event	NOUN
fbem-22286	32	22	information	information	NOUN
fbem-22286	32	23	.	.	PUNCT
fbem-22286	33	1	short	short	ADJ
fbem-22286	33	2	video	video	NOUN
fbem-22286	33	3	platforms	platform	NOUN
fbem-22286	33	4	like	like	ADP
fbem-22286	33	5	tiktok	tiktok	NOUN
fbem-22286	33	6	and	and	CCONJ
fbem-22286	33	7	kuaishou	kuaishou	PROPN
fbem-22286	33	8	attract	attract	VERB
fbem-22286	33	9	a	a	DET
fbem-22286	33	10	large	large	ADJ
fbem-22286	33	11	number	number	NOUN
fbem-22286	33	12	of	of	ADP
fbem-22286	33	13	young	young	ADJ
fbem-22286	33	14	users	user	NOUN
fbem-22286	33	15	with	with	ADP
fbem-22286	33	16	their	their	PRON
fbem-22286	33	17	vivid	vivid	ADJ
fbem-22286	33	18	and	and	CCONJ
fbem-22286	33	19	visual	visual	ADJ
fbem-22286	33	20	content	content	NOUN
fbem-22286	33	21	.	.	PUNCT
fbem-22286	34	1	in	in	ADP
fbem-22286	34	2	this	this	DET
fbem-22286	34	3	context	context	NOUN
fbem-22286	34	4	,	,	PUNCT
fbem-22286	34	5	using	use	VERB
fbem-22286	34	6	social	social	ADJ
fbem-22286	34	7	media	medium	NOUN
fbem-22286	34	8	platforms	platform	NOUN
fbem-22286	34	9	to	to	PART
fbem-22286	34	10	post	post	VERB
fbem-22286	34	11	content	content	NOUN
fbem-22286	34	12	and	and	CCONJ
fbem-22286	34	13	conduct	conduct	VERB
fbem-22286	34	14	activities	activity	NOUN
fbem-22286	34	15	is	be	AUX
fbem-22286	34	16	crucial	crucial	ADJ
fbem-22286	34	17	for	for	ADP
fbem-22286	34	18	enhancing	enhance	VERB
fbem-22286	34	19	brand	brand	NOUN
fbem-22286	34	20	awareness	awareness	NOUN
fbem-22286	34	21	and	and	CCONJ
fbem-22286	34	22	user	user	NOUN
fbem-22286	34	23	stickiness	stickiness	NOUN
fbem-22286	34	24	,	,	PUNCT
fbem-22286	34	25	as	as	SCONJ
fbem-22286	34	26	shown	show	VERB
fbem-22286	34	27	in	in	ADP
fbem-22286	34	28	table	table	NOUN
fbem-22286	34	29	1	1	NUM
fbem-22286	34	30	.	.	PUNCT
fbem-22286	35	1	brands	brand	NOUN
fbem-22286	35	2	can	can	AUX
fbem-22286	35	3	attract	attract	VERB
fbem-22286	35	4	user	user	NOUN
fbem-22286	35	5	attention	attention	NOUN
fbem-22286	35	6	and	and	CCONJ
fbem-22286	35	7	participation	participation	NOUN
fbem-22286	35	8	by	by	ADP
fbem-22286	35	9	posting	post	VERB
fbem-22286	35	10	interesting	interesting	ADJ
fbem-22286	35	11	and	and	CCONJ
fbem-22286	35	12	substantial	substantial	ADJ
fbem-22286	35	13	content	content	NOUN
fbem-22286	35	14	.	.	PUNCT
fbem-22286	36	1	additionally	additionally	ADV
fbem-22286	36	2	,	,	PUNCT
fbem-22286	36	3	by	by	ADP
fbem-22286	36	4	hosting	host	VERB
fbem-22286	36	5	online	online	ADJ
fbem-22286	36	6	events	event	NOUN
fbem-22286	36	7	and	and	CCONJ
fbem-22286	36	8	initiating	initiate	VERB
fbem-22286	36	9	topic	topic	NOUN
fbem-22286	36	10	challenges	challenge	NOUN
fbem-22286	36	11	,	,	PUNCT
fbem-22286	36	12	brands	brand	NOUN
fbem-22286	36	13	can	can	AUX
fbem-22286	36	14	stimulate	stimulate	VERB
fbem-22286	36	15	user	user	NOUN
fbem-22286	36	16	participation	participation	NOUN
fbem-22286	36	17	enthusiasm	enthusiasm	NOUN
fbem-22286	36	18	[	[	X
fbem-22286	36	19	4	4	NUM
fbem-22286	36	20	-	-	SYM
fbem-22286	36	21	6	6	NUM
fbem-22286	36	22	]	]	PUNCT
fbem-22286	36	23	,	,	PUNCT
fbem-22286	36	24	promoting	promote	VERB
fbem-22286	36	25	interaction	interaction	NOUN
fbem-22286	36	26	between	between	ADP
fbem-22286	36	27	the	the	DET
fbem-22286	36	28	brand	brand	NOUN
fbem-22286	36	29	and	and	CCONJ
fbem-22286	36	30	users	user	NOUN
fbem-22286	36	31	.	.	PUNCT
fbem-22286	37	1	this	this	DET
fbem-22286	37	2	interaction	interaction	NOUN
fbem-22286	37	3	further	far	ADV
fbem-22286	37	4	increases	increase	VERB
fbem-22286	37	5	brand	brand	NOUN
fbem-22286	37	6	exposure	exposure	NOUN
fbem-22286	37	7	,	,	PUNCT
fbem-22286	37	8	enhances	enhance	VERB
fbem-22286	37	9	recognition	recognition	NOUN
fbem-22286	37	10	,	,	PUNCT
fbem-22286	37	11	and	and	CCONJ
fbem-22286	37	12	deepens	deepen	VERB
fbem-22286	37	13	user	user	NOUN
fbem-22286	37	14	understanding	understanding	NOUN
fbem-22286	37	15	and	and	CCONJ
fbem-22286	37	16	trust	trust	NOUN
fbem-22286	37	17	in	in	ADP
fbem-22286	37	18	the	the	DET
fbem-22286	37	19	brand	brand	NOUN
fbem-22286	37	20	.	.	PUNCT
fbem-22286	38	1	through	through	ADP
fbem-22286	38	2	the	the	DET
fbem-22286	38	3	sharing	sharing	NOUN
fbem-22286	38	4	and	and	CCONJ
fbem-22286	38	5	dissemination	dissemination	NOUN
fbem-22286	38	6	on	on	ADP
fbem-22286	38	7	social	social	ADJ
fbem-22286	38	8	media	medium	NOUN
fbem-22286	38	9	,	,	PUNCT
fbem-22286	38	10	brand	brand	NOUN
fbem-22286	38	11	information	information	NOUN
fbem-22286	38	12	can	can	AUX
fbem-22286	38	13	spread	spread	VERB
fbem-22286	38	14	rapidly	rapidly	ADV
fbem-22286	38	15	,	,	PUNCT
fbem-22286	38	16	attracting	attract	VERB
fbem-22286	38	17	more	more	ADJ
fbem-22286	38	18	potential	potential	ADJ
fbem-22286	38	19	users	user	NOUN
fbem-22286	38	20	'	'	PART
fbem-22286	38	21	attention	attention	NOUN
fbem-22286	38	22	and	and	CCONJ
fbem-22286	38	23	enhancing	enhance	VERB
fbem-22286	38	24	brand	brand	NOUN
fbem-22286	38	25	influence	influence	NOUN
fbem-22286	38	26	and	and	CCONJ
fbem-22286	38	27	market	market	NOUN
fbem-22286	38	28	competitiveness	competitiveness	NOUN
fbem-22286	38	29	.	.	PUNCT
fbem-22286	39	1	237	237	NUM
fbem-22286	39	2	table	table	NOUN
fbem-22286	39	3	1	1	NUM
fbem-22286	39	4	.	.	PUNCT
fbem-22286	40	1	media	medium	NOUN
fbem-22286	40	2	social	social	ADJ
fbem-22286	40	3	platforms	platform	NOUN
fbem-22286	40	4	social	social	ADJ
fbem-22286	40	5	media	medium	NOUN
fbem-22286	40	6	platforms	platform	NOUN
fbem-22286	40	7	publish	publish	VERB
fbem-22286	40	8	content	content	NOUN
fbem-22286	40	9	carry	carry	VERB
fbem-22286	40	10	out	out	ADP
fbem-22286	40	11	activities	activity	NOUN
fbem-22286	40	12	microblog	microblog	NOUN
fbem-22286	40	13	release	release	NOUN
fbem-22286	40	14	brand	brand	NOUN
fbem-22286	40	15	news	news	PROPN
fbem-22286	40	16	and	and	CCONJ
fbem-22286	40	17	event	event	NOUN
fbem-22286	40	18	information	information	NOUN
fbem-22286	40	19	organize	organize	VERB
fbem-22286	40	20	online	online	ADJ
fbem-22286	40	21	events	event	NOUN
fbem-22286	40	22	and	and	CCONJ
fbem-22286	40	23	discussion	discussion	NOUN
fbem-22286	40	24	topics	topic	NOUN
fbem-22286	40	25	tiktok	tiktok	ADJ
fbem-22286	40	26	publish	publish	VERB
fbem-22286	40	27	short	short	ADJ
fbem-22286	40	28	video	video	NOUN
fbem-22286	40	29	content	content	NOUN
fbem-22286	40	30	to	to	PART
fbem-22286	40	31	show	show	VERB
fbem-22286	40	32	product	product	NOUN
fbem-22286	40	33	features	feature	NOUN
fbem-22286	40	34	launch	launch	VERB
fbem-22286	40	35	short	short	ADJ
fbem-22286	40	36	video	video	NOUN
fbem-22286	40	37	challenges	challenge	NOUN
fbem-22286	40	38	and	and	CCONJ
fbem-22286	40	39	creation	creation	NOUN
fbem-22286	40	40	competitions	competition	NOUN
fbem-22286	40	41	quick	quick	ADJ
fbem-22286	40	42	hand	hand	NOUN
fbem-22286	40	43	post	post	VERB
fbem-22286	40	44	short	short	ADJ
fbem-22286	40	45	videos	video	NOUN
fbem-22286	40	46	that	that	PRON
fbem-22286	40	47	are	be	AUX
fbem-22286	40	48	life	life	NOUN
fbem-22286	40	49	-	-	PUNCT
fbem-22286	40	50	like	like	ADJ
fbem-22286	40	51	and	and	CCONJ
fbem-22286	40	52	interesting	interesting	ADJ
fbem-22286	40	53	hold	hold	VERB
fbem-22286	40	54	short	short	ADJ
fbem-22286	40	55	video	video	NOUN
fbem-22286	40	56	collection	collection	NOUN
fbem-22286	40	57	activities	activity	NOUN
fbem-22286	40	58	and	and	CCONJ
fbem-22286	40	59	live	live	ADJ
fbem-22286	40	60	broadcast	broadcast	VERB
fbem-22286	40	61	online	online	ADV
fbem-22286	40	62	2.3	2.3	NUM
fbem-22286	40	63	.	.	PUNCT
fbem-22286	41	1	live	live	VERB
fbem-22286	41	2	streaming	streaming	NOUN
fbem-22286	41	3	marketing	market	VERB
fbem-22286	41	4	the	the	DET
fbem-22286	41	5	significance	significance	NOUN
fbem-22286	41	6	of	of	ADP
fbem-22286	41	7	live	live	ADJ
fbem-22286	41	8	streaming	streaming	NOUN
fbem-22286	41	9	marketing	marketing	NOUN
fbem-22286	41	10	lies	lie	VERB
fbem-22286	41	11	in	in	ADP
fbem-22286	41	12	integrating	integrate	VERB
fbem-22286	41	13	product	product	NOUN
fbem-22286	41	14	display	display	NOUN
fbem-22286	41	15	,	,	PUNCT
fbem-22286	41	16	brand	brand	NOUN
fbem-22286	41	17	dissemination	dissemination	NOUN
fbem-22286	41	18	,	,	PUNCT
fbem-22286	41	19	and	and	CCONJ
fbem-22286	41	20	consumer	consumer	NOUN
fbem-22286	41	21	education	education	NOUN
fbem-22286	41	22	through	through	ADP
fbem-22286	41	23	real	real	ADJ
fbem-22286	41	24	-	-	PUNCT
fbem-22286	41	25	time	time	NOUN
fbem-22286	41	26	interaction	interaction	NOUN
fbem-22286	41	27	,	,	PUNCT
fbem-22286	41	28	enhancing	enhance	VERB
fbem-22286	41	29	brand	brand	NOUN
fbem-22286	41	30	awareness	awareness	NOUN
fbem-22286	41	31	and	and	CCONJ
fbem-22286	41	32	user	user	NOUN
fbem-22286	41	33	stickiness	stickiness	NOUN
fbem-22286	41	34	.	.	PUNCT
fbem-22286	42	1	vinona	vinona	PROPN
fbem-22286	42	2	,	,	PUNCT
fbem-22286	42	3	as	as	ADP
fbem-22286	42	4	a	a	DET
fbem-22286	42	5	leading	lead	VERB
fbem-22286	42	6	domestic	domestic	ADJ
fbem-22286	42	7	skincare	skincare	NOUN
fbem-22286	42	8	brand	brand	NOUN
fbem-22286	42	9	,	,	PUNCT
fbem-22286	42	10	has	have	AUX
fbem-22286	42	11	achieved	achieve	VERB
fbem-22286	42	12	significant	significant	ADJ
fbem-22286	42	13	success	success	NOUN
fbem-22286	42	14	in	in	ADP
fbem-22286	42	15	live	live	ADJ
fbem-22286	42	16	streaming	streaming	NOUN
fbem-22286	42	17	marketing	marketing	NOUN
fbem-22286	42	18	in	in	ADP
fbem-22286	42	19	recent	recent	ADJ
fbem-22286	42	20	years	year	NOUN
fbem-22286	42	21	.	.	PUNCT
fbem-22286	43	1	through	through	ADP
fbem-22286	43	2	live	live	ADJ
fbem-22286	43	3	streaming	streaming	NOUN
fbem-22286	43	4	,	,	PUNCT
fbem-22286	43	5	vinona	vinona	ADJ
fbem-22286	43	6	successfully	successfully	ADV
fbem-22286	43	7	showcased	showcase	VERB
fbem-22286	43	8	product	product	NOUN
fbem-22286	43	9	features	feature	NOUN
fbem-22286	43	10	,	,	PUNCT
fbem-22286	43	11	introduced	introduce	VERB
fbem-22286	43	12	usage	usage	NOUN
fbem-22286	43	13	methods	method	NOUN
fbem-22286	43	14	,	,	PUNCT
fbem-22286	43	15	and	and	CCONJ
fbem-22286	43	16	interacted	interact	VERB
fbem-22286	43	17	with	with	ADP
fbem-22286	43	18	users	user	NOUN
fbem-22286	43	19	in	in	ADP
fbem-22286	43	20	real	real	ADJ
fbem-22286	43	21	time	time	NOUN
fbem-22286	43	22	,	,	PUNCT
fbem-22286	43	23	greatly	greatly	ADV
fbem-22286	43	24	enhancing	enhance	VERB
fbem-22286	43	25	consumer	consumer	NOUN
fbem-22286	43	26	purchase	purchase	NOUN
fbem-22286	43	27	intentions	intention	NOUN
fbem-22286	43	28	.	.	PUNCT
fbem-22286	44	1	in	in	ADP
fbem-22286	44	2	one	one	NUM
fbem-22286	44	3	live	live	ADJ
fbem-22286	44	4	streaming	streaming	NOUN
fbem-22286	44	5	event	event	NOUN
fbem-22286	44	6	,	,	PUNCT
fbem-22286	44	7	vinona	vinona	PROPN
fbem-22286	44	8	's	's	PART
fbem-22286	44	9	host	host	NOUN
fbem-22286	44	10	carefully	carefully	ADV
fbem-22286	44	11	selected	select	VERB
fbem-22286	44	12	several	several	ADJ
fbem-22286	44	13	popular	popular	ADJ
fbem-22286	44	14	products	product	NOUN
fbem-22286	44	15	,	,	PUNCT
fbem-22286	44	16	displaying	display	VERB
fbem-22286	44	17	and	and	CCONJ
fbem-22286	44	18	introducing	introduce	VERB
fbem-22286	44	19	each	each	DET
fbem-22286	44	20	one	one	NOUN
fbem-22286	44	21	.	.	PUNCT
fbem-22286	45	1	the	the	DET
fbem-22286	45	2	host	host	NOUN
fbem-22286	45	3	not	not	PART
fbem-22286	45	4	only	only	ADV
fbem-22286	45	5	detailed	detail	VERB
fbem-22286	45	6	the	the	DET
fbem-22286	45	7	ingredients	ingredient	NOUN
fbem-22286	45	8	,	,	PUNCT
fbem-22286	45	9	effects	effect	NOUN
fbem-22286	45	10	,	,	PUNCT
fbem-22286	45	11	and	and	CCONJ
fbem-22286	45	12	usage	usage	NOUN
fbem-22286	45	13	methods	method	NOUN
fbem-22286	45	14	of	of	ADP
fbem-22286	45	15	the	the	DET
fbem-22286	45	16	products	product	NOUN
fbem-22286	45	17	but	but	CCONJ
fbem-22286	45	18	also	also	ADV
fbem-22286	45	19	demonstrated	demonstrate	VERB
fbem-22286	45	20	how	how	SCONJ
fbem-22286	45	21	to	to	PART
fbem-22286	45	22	apply	apply	VERB
fbem-22286	45	23	and	and	CCONJ
fbem-22286	45	24	massage	massage	VERB
fbem-22286	45	25	them	they	PRON
fbem-22286	45	26	properly	properly	ADV
fbem-22286	45	27	,	,	PUNCT
fbem-22286	45	28	allowing	allow	VERB
fbem-22286	45	29	viewers	viewer	NOUN
fbem-22286	45	30	to	to	PART
fbem-22286	45	31	understand	understand	VERB
fbem-22286	45	32	the	the	DET
fbem-22286	45	33	product	product	NOUN
fbem-22286	45	34	effects	effect	NOUN
fbem-22286	45	35	visually	visually	ADV
fbem-22286	45	36	.	.	PUNCT
fbem-22286	46	1	this	this	DET
fbem-22286	46	2	intuitive	intuitive	ADJ
fbem-22286	46	3	display	display	NOUN
fbem-22286	46	4	method	method	NOUN
fbem-22286	46	5	sparked	spark	VERB
fbem-22286	46	6	intense	intense	ADJ
fbem-22286	46	7	interest	interest	NOUN
fbem-22286	46	8	in	in	ADP
fbem-22286	46	9	the	the	DET
fbem-22286	46	10	consumers	consumer	NOUN
fbem-22286	46	11	,	,	PUNCT
fbem-22286	46	12	many	many	ADJ
fbem-22286	46	13	of	of	ADP
fbem-22286	46	14	whom	whom	PRON
fbem-22286	46	15	expressed	express	VERB
fbem-22286	46	16	a	a	DET
fbem-22286	46	17	desire	desire	NOUN
fbem-22286	46	18	to	to	PART
fbem-22286	46	19	try	try	VERB
fbem-22286	46	20	the	the	DET
fbem-22286	46	21	products	product	NOUN
fbem-22286	46	22	.	.	PUNCT
fbem-22286	47	1	through	through	ADP
fbem-22286	47	2	this	this	DET
fbem-22286	47	3	live	live	ADJ
fbem-22286	47	4	streaming	streaming	NOUN
fbem-22286	47	5	event	event	NOUN
fbem-22286	47	6	,	,	PUNCT
fbem-22286	47	7	vinona	vinona	PROPN
fbem-22286	47	8	successfully	successfully	ADV
fbem-22286	47	9	attracted	attract	VERB
fbem-22286	47	10	the	the	DET
fbem-22286	47	11	attention	attention	NOUN
fbem-22286	47	12	of	of	ADP
fbem-22286	47	13	a	a	DET
fbem-22286	47	14	large	large	ADJ
fbem-22286	47	15	number	number	NOUN
fbem-22286	47	16	of	of	ADP
fbem-22286	47	17	potential	potential	ADJ
fbem-22286	47	18	consumers	consumer	NOUN
fbem-22286	47	19	and	and	CCONJ
fbem-22286	47	20	enhanced	enhance	VERB
fbem-22286	47	21	their	their	PRON
fbem-22286	47	22	purchase	purchase	NOUN
fbem-22286	47	23	intentions	intention	NOUN
fbem-22286	47	24	.	.	PUNCT
fbem-22286	48	1	the	the	DET
fbem-22286	48	2	number	number	NOUN
fbem-22286	48	3	of	of	ADP
fbem-22286	48	4	viewers	viewer	NOUN
fbem-22286	48	5	in	in	ADP
fbem-22286	48	6	the	the	DET
fbem-22286	48	7	live	live	ADJ
fbem-22286	48	8	stream	stream	NOUN
fbem-22286	48	9	continuously	continuously	ADV
fbem-22286	48	10	rose	rise	VERB
fbem-22286	48	11	,	,	PUNCT
fbem-22286	48	12	with	with	ADP
fbem-22286	48	13	likes	like	NOUN
fbem-22286	48	14	and	and	CCONJ
fbem-22286	48	15	comments	comment	NOUN
fbem-22286	48	16	also	also	ADV
fbem-22286	48	17	increasing	increase	VERB
fbem-22286	48	18	steadily	steadily	ADV
fbem-22286	48	19	.	.	PUNCT
fbem-22286	49	1	through	through	ADP
fbem-22286	49	2	live	live	ADJ
fbem-22286	49	3	streaming	streaming	NOUN
fbem-22286	49	4	,	,	PUNCT
fbem-22286	49	5	brands	brand	NOUN
fbem-22286	49	6	can	can	AUX
fbem-22286	49	7	more	more	ADV
fbem-22286	49	8	vividly	vividly	ADV
fbem-22286	49	9	showcase	showcase	NOUN
fbem-22286	49	10	product	product	NOUN
fbem-22286	49	11	features	feature	NOUN
fbem-22286	49	12	,	,	PUNCT
fbem-22286	49	13	introduce	introduce	VERB
fbem-22286	49	14	usage	usage	NOUN
fbem-22286	49	15	methods	method	NOUN
fbem-22286	49	16	,	,	PUNCT
fbem-22286	49	17	and	and	CCONJ
fbem-22286	49	18	interact	interact	VERB
fbem-22286	49	19	with	with	ADP
fbem-22286	49	20	users	user	NOUN
fbem-22286	49	21	in	in	ADP
fbem-22286	49	22	real	real	ADJ
fbem-22286	49	23	time	time	NOUN
fbem-22286	49	24	,	,	PUNCT
fbem-22286	49	25	thereby	thereby	ADV
fbem-22286	49	26	enhancing	enhance	VERB
fbem-22286	49	27	consumers	consumer	NOUN
fbem-22286	49	28	'	'	PART
fbem-22286	49	29	confidence	confidence	NOUN
fbem-22286	49	30	to	to	PART
fbem-22286	49	31	make	make	VERB
fbem-22286	49	32	purchases	purchase	NOUN
fbem-22286	49	33	.	.	PUNCT
fbem-22286	50	1	3	3	X
fbem-22286	50	2	.	.	X
fbem-22286	50	3	the	the	DET
fbem-22286	50	4	connection	connection	NOUN
fbem-22286	50	5	between	between	ADP
fbem-22286	50	6	cobranding	cobranding	NOUN
fbem-22286	50	7	and	and	CCONJ
fbem-22286	50	8	new	new	ADJ
fbem-22286	50	9	media	medium	NOUN
fbem-22286	50	10	marketing	marketing	NOUN
fbem-22286	50	11	3.1	3.1	NUM
fbem-22286	50	12	.	.	PUNCT
fbem-22286	50	13	alignment	alignment	NOUN
fbem-22286	50	14	with	with	ADP
fbem-22286	50	15	market	market	NOUN
fbem-22286	50	16	positioning	positioning	NOUN
fbem-22286	50	17	as	as	ADP
fbem-22286	50	18	market	market	NOUN
fbem-22286	50	19	competition	competition	NOUN
fbem-22286	50	20	intensifies	intensifie	NOUN
fbem-22286	50	21	,	,	PUNCT
fbem-22286	50	22	co	co	ADJ
fbem-22286	50	23	-	-	VERB
fbem-22286	50	24	branding	branding	NOUN
fbem-22286	50	25	has	have	AUX
fbem-22286	50	26	become	become	VERB
fbem-22286	50	27	an	an	DET
fbem-22286	50	28	important	important	ADJ
fbem-22286	50	29	means	mean	NOUN
fbem-22286	50	30	for	for	SCONJ
fbem-22286	50	31	businesses	business	NOUN
fbem-22286	50	32	to	to	PART
fbem-22286	50	33	expand	expand	VERB
fbem-22286	50	34	market	market	NOUN
fbem-22286	50	35	share	share	NOUN
fbem-22286	50	36	and	and	CCONJ
fbem-22286	50	37	enhance	enhance	VERB
fbem-22286	50	38	brand	brand	NOUN
fbem-22286	50	39	influence	influence	NOUN
fbem-22286	50	40	.	.	PUNCT
fbem-22286	51	1	co	co	VERB
fbem-22286	51	2	-	-	VERB
fbem-22286	51	3	branding	branding	NOUN
fbem-22286	51	4	typically	typically	ADV
fbem-22286	51	5	involves	involve	VERB
fbem-22286	51	6	multiple	multiple	ADJ
fbem-22286	51	7	brands	brand	NOUN
fbem-22286	51	8	,	,	PUNCT
fbem-22286	51	9	each	each	PRON
fbem-22286	51	10	possibly	possibly	ADV
fbem-22286	51	11	having	have	VERB
fbem-22286	51	12	unique	unique	ADJ
fbem-22286	51	13	target	target	NOUN
fbem-22286	51	14	audiences	audience	NOUN
fbem-22286	51	15	and	and	CCONJ
fbem-22286	51	16	market	market	NOUN
fbem-22286	51	17	positioning	positioning	NOUN
fbem-22286	51	18	.	.	PUNCT
fbem-22286	52	1	through	through	ADP
fbem-22286	52	2	co	co	ADJ
fbem-22286	52	3	-	-	ADJ
fbem-22286	52	4	branding	branding	ADJ
fbem-22286	52	5	collaboration	collaboration	NOUN
fbem-22286	52	6	,	,	PUNCT
fbem-22286	52	7	businesses	business	NOUN
fbem-22286	52	8	can	can	AUX
fbem-22286	52	9	fully	fully	ADV
fbem-22286	52	10	utilize	utilize	VERB
fbem-22286	52	11	the	the	DET
fbem-22286	52	12	strengths	strength	NOUN
fbem-22286	52	13	of	of	ADP
fbem-22286	52	14	each	each	DET
fbem-22286	52	15	brand	brand	NOUN
fbem-22286	52	16	,	,	PUNCT
fbem-22286	52	17	achieving	achieve	VERB
fbem-22286	52	18	resource	resource	NOUN
fbem-22286	52	19	complementarity	complementarity	NOUN
fbem-22286	52	20	and	and	CCONJ
fbem-22286	52	21	sharing	sharing	NOUN
fbem-22286	52	22	,	,	PUNCT
fbem-22286	52	23	thereby	thereby	ADV
fbem-22286	52	24	expanding	expand	VERB
fbem-22286	52	25	the	the	DET
fbem-22286	52	26	brand	brand	NOUN
fbem-22286	52	27	's	's	PART
fbem-22286	52	28	audience	audience	NOUN
fbem-22286	52	29	range	range	NOUN
fbem-22286	52	30	and	and	CCONJ
fbem-22286	52	31	attracting	attract	VERB
fbem-22286	52	32	more	more	ADJ
fbem-22286	52	33	potential	potential	ADJ
fbem-22286	52	34	consumers	consumer	NOUN
fbem-22286	52	35	.	.	PUNCT
fbem-22286	53	1	simultaneously	simultaneously	ADV
fbem-22286	53	2	,	,	PUNCT
fbem-22286	53	3	the	the	DET
fbem-22286	53	4	rapid	rapid	ADJ
fbem-22286	53	5	rise	rise	NOUN
fbem-22286	53	6	of	of	ADP
fbem-22286	53	7	new	new	ADJ
fbem-22286	53	8	media	medium	NOUN
fbem-22286	53	9	marketing	marketing	NOUN
fbem-22286	53	10	provides	provide	VERB
fbem-22286	53	11	businesses	business	NOUN
fbem-22286	53	12	with	with	ADP
fbem-22286	53	13	more	more	ADV
fbem-22286	53	14	efficient	efficient	ADJ
fbem-22286	53	15	and	and	CCONJ
fbem-22286	53	16	precise	precise	ADJ
fbem-22286	53	17	marketing	marketing	NOUN
fbem-22286	53	18	methods	method	NOUN
fbem-22286	53	19	.	.	PUNCT
fbem-22286	54	1	new	new	ADJ
fbem-22286	54	2	media	medium	NOUN
fbem-22286	54	3	marketing	marketing	NOUN
fbem-22286	54	4	,	,	PUNCT
fbem-22286	54	5	with	with	ADP
fbem-22286	54	6	its	its	PRON
fbem-22286	54	7	strong	strong	ADJ
fbem-22286	54	8	data	datum	NOUN
fbem-22286	54	9	analysis	analysis	NOUN
fbem-22286	54	10	capability	capability	NOUN
fbem-22286	54	11	,	,	PUNCT
fbem-22286	54	12	can	can	AUX
fbem-22286	54	13	accurately	accurately	ADV
fbem-22286	54	14	target	target	VERB
fbem-22286	54	15	audiences	audience	NOUN
fbem-22286	54	16	and	and	CCONJ
fbem-22286	54	17	achieve	achieve	VERB
fbem-22286	54	18	personalized	personalized	ADJ
fbem-22286	54	19	marketing	marketing	NOUN
fbem-22286	54	20	.	.	PUNCT
fbem-22286	55	1	through	through	ADP
fbem-22286	55	2	new	new	ADJ
fbem-22286	55	3	media	medium	NOUN
fbem-22286	55	4	platforms	platform	NOUN
fbem-22286	55	5	,	,	PUNCT
fbem-22286	55	6	businesses	business	NOUN
fbem-22286	55	7	can	can	AUX
fbem-22286	55	8	deeply	deeply	ADV
fbem-22286	55	9	understand	understand	VERB
fbem-22286	55	10	consumer	consumer	NOUN
fbem-22286	55	11	needs	need	NOUN
fbem-22286	55	12	,	,	PUNCT
fbem-22286	55	13	preferences	preference	NOUN
fbem-22286	55	14	,	,	PUNCT
fbem-22286	55	15	and	and	CCONJ
fbem-22286	55	16	behaviors	behavior	NOUN
fbem-22286	55	17	,	,	PUNCT
fbem-22286	55	18	developing	develop	VERB
fbem-22286	55	19	more	more	ADV
fbem-22286	55	20	precise	precise	ADJ
fbem-22286	55	21	marketing	marketing	NOUN
fbem-22286	55	22	strategies	strategy	NOUN
fbem-22286	55	23	and	and	CCONJ
fbem-22286	55	24	improving	improve	VERB
fbem-22286	55	25	marketing	marketing	NOUN
fbem-22286	55	26	effectiveness	effectiveness	NOUN
fbem-22286	55	27	.	.	PUNCT
fbem-22286	56	1	the	the	DET
fbem-22286	56	2	combination	combination	NOUN
fbem-22286	56	3	of	of	ADP
fbem-22286	56	4	co	co	NOUN
fbem-22286	56	5	-	-	ADJ
fbem-22286	56	6	branding	branding	ADJ
fbem-22286	56	7	and	and	CCONJ
fbem-22286	56	8	new	new	ADJ
fbem-22286	56	9	media	medium	NOUN
fbem-22286	56	10	marketing	marketing	NOUN
fbem-22286	56	11	makes	make	VERB
fbem-22286	56	12	business	business	NOUN
fbem-22286	56	13	promotion	promotion	NOUN
fbem-22286	56	14	and	and	CCONJ
fbem-22286	56	15	dissemination	dissemination	NOUN
fbem-22286	56	16	more	more	ADV
fbem-22286	56	17	efficient	efficient	ADJ
fbem-22286	56	18	and	and	CCONJ
fbem-22286	56	19	precise	precise	ADJ
fbem-22286	56	20	.	.	PUNCT
fbem-22286	57	1	through	through	ADP
fbem-22286	57	2	new	new	ADJ
fbem-22286	57	3	media	medium	NOUN
fbem-22286	57	4	platforms	platform	NOUN
fbem-22286	57	5	,	,	PUNCT
fbem-22286	57	6	businesses	business	NOUN
fbem-22286	57	7	can	can	AUX
fbem-22286	57	8	rapidly	rapidly	ADV
fbem-22286	57	9	spread	spread	VERB
fbem-22286	57	10	co	co	ADJ
fbem-22286	57	11	-	-	ADJ
fbem-22286	57	12	branding	branding	ADJ
fbem-22286	57	13	information	information	NOUN
fbem-22286	57	14	,	,	PUNCT
fbem-22286	57	15	expanding	expand	VERB
fbem-22286	57	16	the	the	DET
fbem-22286	57	17	influence	influence	NOUN
fbem-22286	57	18	of	of	ADP
fbem-22286	57	19	co	co	ADJ
fbem-22286	57	20	-	-	ADJ
fbem-22286	57	21	branding	branding	ADJ
fbem-22286	57	22	activities	activity	NOUN
fbem-22286	57	23	.	.	PUNCT
fbem-22286	58	1	by	by	ADP
fbem-22286	58	2	precisely	precisely	ADV
fbem-22286	58	3	targeting	target	VERB
fbem-22286	58	4	the	the	DET
fbem-22286	58	5	audience	audience	NOUN
fbem-22286	58	6	,	,	PUNCT
fbem-22286	58	7	businesses	business	NOUN
fbem-22286	58	8	can	can	AUX
fbem-22286	58	9	push	push	VERB
fbem-22286	58	10	co	co	ADJ
fbem-22286	58	11	-	-	ADJ
fbem-22286	58	12	branded	branded	ADJ
fbem-22286	58	13	products	product	NOUN
fbem-22286	58	14	to	to	ADP
fbem-22286	58	15	the	the	DET
fbem-22286	58	16	most	most	ADV
fbem-22286	58	17	interested	interested	ADJ
fbem-22286	58	18	consumers	consumer	NOUN
fbem-22286	58	19	,	,	PUNCT
fbem-22286	58	20	enhancing	enhance	VERB
fbem-22286	58	21	purchase	purchase	NOUN
fbem-22286	58	22	intentions	intention	NOUN
fbem-22286	58	23	and	and	CCONJ
fbem-22286	58	24	conversion	conversion	NOUN
fbem-22286	58	25	rates	rate	NOUN
fbem-22286	58	26	,	,	PUNCT
fbem-22286	58	27	meeting	meet	VERB
fbem-22286	58	28	the	the	DET
fbem-22286	58	29	current	current	ADJ
fbem-22286	58	30	market	market	NOUN
fbem-22286	58	31	positioning	positioning	NOUN
fbem-22286	58	32	.	.	PUNCT
fbem-22286	59	1	3.2	3.2	NUM
fbem-22286	59	2	.	.	PUNCT
fbem-22286	59	3	enhancing	enhance	VERB
fbem-22286	59	4	brand	brand	NOUN
fbem-22286	59	5	image	image	NOUN
fbem-22286	59	6	the	the	DET
fbem-22286	59	7	combination	combination	NOUN
fbem-22286	59	8	of	of	ADP
fbem-22286	59	9	co	co	NOUN
fbem-22286	59	10	-	-	ADJ
fbem-22286	59	11	branding	branding	ADJ
fbem-22286	59	12	and	and	CCONJ
fbem-22286	59	13	new	new	ADJ
fbem-22286	59	14	media	medium	NOUN
fbem-22286	59	15	marketing	marketing	NOUN
fbem-22286	59	16	injects	inject	VERB
fbem-22286	59	17	new	new	ADJ
fbem-22286	59	18	vitality	vitality	NOUN
fbem-22286	59	19	into	into	ADP
fbem-22286	59	20	shaping	shape	VERB
fbem-22286	59	21	brand	brand	NOUN
fbem-22286	59	22	image	image	NOUN
fbem-22286	59	23	and	and	CCONJ
fbem-22286	59	24	enhancing	enhance	VERB
fbem-22286	59	25	reputation	reputation	NOUN
fbem-22286	59	26	.	.	PUNCT
fbem-22286	60	1	co	co	VERB
fbem-22286	60	2	-	-	ADJ
fbem-22286	60	3	branding	branding	ADJ
fbem-22286	60	4	cooperation	cooperation	NOUN
fbem-22286	60	5	is	be	AUX
fbem-22286	60	6	not	not	PART
fbem-22286	60	7	just	just	ADV
fbem-22286	60	8	a	a	DET
fbem-22286	60	9	simple	simple	ADJ
fbem-22286	60	10	superposition	superposition	NOUN
fbem-22286	60	11	of	of	ADP
fbem-22286	60	12	two	two	NUM
fbem-22286	60	13	or	or	CCONJ
fbem-22286	60	14	more	more	ADJ
fbem-22286	60	15	brands	brand	NOUN
fbem-22286	60	16	but	but	CCONJ
fbem-22286	60	17	a	a	DET
fbem-22286	60	18	concentrated	concentrated	ADJ
fbem-22286	60	19	display	display	NOUN
fbem-22286	60	20	of	of	ADP
fbem-22286	60	21	brand	brand	NOUN
fbem-22286	60	22	innovation	innovation	NOUN
fbem-22286	60	23	capabilities	capability	NOUN
fbem-22286	60	24	and	and	CCONJ
fbem-22286	60	25	cooperative	cooperative	ADJ
fbem-22286	60	26	spirit	spirit	NOUN
fbem-22286	61	1	[	[	X
fbem-22286	61	2	7	7	NUM
fbem-22286	61	3	-	-	SYM
fbem-22286	61	4	8	8	NUM
fbem-22286	61	5	]	]	PUNCT
fbem-22286	61	6	.	.	PUNCT
fbem-22286	62	1	through	through	ADP
fbem-22286	62	2	co	co	ADJ
fbem-22286	62	3	-	-	ADJ
fbem-22286	62	4	branding	branding	ADJ
fbem-22286	62	5	,	,	PUNCT
fbem-22286	62	6	brands	brand	NOUN
fbem-22286	62	7	can	can	AUX
fbem-22286	62	8	demonstrate	demonstrate	VERB
fbem-22286	62	9	their	their	PRON
fbem-22286	62	10	willingness	willingness	NOUN
fbem-22286	62	11	to	to	PART
fbem-22286	62	12	try	try	VERB
fbem-22286	62	13	and	and	CCONJ
fbem-22286	62	14	innovate	innovate	VERB
fbem-22286	62	15	,	,	PUNCT
fbem-22286	62	16	attracting	attract	VERB
fbem-22286	62	17	more	more	ADJ
fbem-22286	62	18	consumers	consumer	NOUN
fbem-22286	62	19	who	who	PRON
fbem-22286	62	20	seek	seek	VERB
fbem-22286	62	21	novelty	novelty	NOUN
fbem-22286	62	22	and	and	CCONJ
fbem-22286	62	23	unique	unique	ADJ
fbem-22286	62	24	experiences	experience	NOUN
fbem-22286	62	25	.	.	PUNCT
fbem-22286	63	1	simultaneously	simultaneously	ADV
fbem-22286	63	2	,	,	PUNCT
fbem-22286	63	3	new	new	ADJ
fbem-22286	63	4	media	medium	NOUN
fbem-22286	63	5	marketing	marketing	NOUN
fbem-22286	63	6	,	,	PUNCT
fbem-22286	63	7	with	with	ADP
fbem-22286	63	8	its	its	PRON
fbem-22286	63	9	unique	unique	ADJ
fbem-22286	63	10	dissemination	dissemination	NOUN
fbem-22286	63	11	methods	method	NOUN
fbem-22286	63	12	and	and	CCONJ
fbem-22286	63	13	interactive	interactive	ADJ
fbem-22286	63	14	forms	form	NOUN
fbem-22286	63	15	,	,	PUNCT
fbem-22286	63	16	provides	provide	VERB
fbem-22286	63	17	strong	strong	ADJ
fbem-22286	63	18	support	support	NOUN
fbem-22286	63	19	for	for	ADP
fbem-22286	63	20	shaping	shape	VERB
fbem-22286	63	21	the	the	DET
fbem-22286	63	22	brand	brand	NOUN
fbem-22286	63	23	image	image	NOUN
fbem-22286	63	24	.	.	PUNCT
fbem-22286	64	1	through	through	ADP
fbem-22286	64	2	carefully	carefully	ADV
fbem-22286	64	3	planned	plan	VERB
fbem-22286	64	4	high	high	ADJ
fbem-22286	64	5	-	-	PUNCT
fbem-22286	64	6	quality	quality	NOUN
fbem-22286	64	7	content	content	NOUN
fbem-22286	64	8	,	,	PUNCT
fbem-22286	64	9	brands	brand	NOUN
fbem-22286	64	10	can	can	AUX
fbem-22286	64	11	showcase	showcase	VERB
fbem-22286	64	12	their	their	PRON
fbem-22286	64	13	unique	unique	ADJ
fbem-22286	64	14	values	value	NOUN
fbem-22286	64	15	,	,	PUNCT
fbem-22286	64	16	product	product	NOUN
fbem-22286	64	17	features	feature	NOUN
fbem-22286	64	18	,	,	PUNCT
fbem-22286	64	19	and	and	CCONJ
fbem-22286	64	20	brand	brand	NOUN
fbem-22286	64	21	culture	culture	NOUN
fbem-22286	64	22	on	on	ADP
fbem-22286	64	23	new	new	ADJ
fbem-22286	64	24	media	medium	NOUN
fbem-22286	64	25	platforms	platform	NOUN
fbem-22286	64	26	,	,	PUNCT
fbem-22286	64	27	thereby	thereby	ADV
fbem-22286	64	28	creating	create	VERB
fbem-22286	64	29	a	a	DET
fbem-22286	64	30	deeply	deeply	ADV
fbem-22286	64	31	ingrained	ingrain	VERB
fbem-22286	64	32	brand	brand	NOUN
fbem-22286	64	33	image	image	NOUN
fbem-22286	64	34	.	.	PUNCT
fbem-22286	65	1	precise	precise	ADJ
fbem-22286	65	2	promotional	promotional	ADJ
fbem-22286	65	3	strategies	strategy	NOUN
fbem-22286	65	4	can	can	AUX
fbem-22286	65	5	convey	convey	VERB
fbem-22286	65	6	brand	brand	NOUN
fbem-22286	65	7	information	information	NOUN
fbem-22286	65	8	to	to	ADP
fbem-22286	65	9	the	the	DET
fbem-22286	65	10	target	target	NOUN
fbem-22286	65	11	audience	audience	NOUN
fbem-22286	65	12	,	,	PUNCT
fbem-22286	65	13	further	far	ADV
fbem-22286	65	14	enhancing	enhance	VERB
fbem-22286	65	15	brand	brand	NOUN
fbem-22286	65	16	recognition	recognition	NOUN
fbem-22286	65	17	and	and	CCONJ
fbem-22286	65	18	influence	influence	NOUN
fbem-22286	65	19	.	.	PUNCT
fbem-22286	66	1	this	this	DET
fbem-22286	66	2	combination	combination	NOUN
fbem-22286	66	3	also	also	ADV
fbem-22286	66	4	helps	help	VERB
fbem-22286	66	5	strengthen	strengthen	VERB
fbem-22286	66	6	consumer	consumer	NOUN
fbem-22286	66	7	trust	trust	NOUN
fbem-22286	66	8	and	and	CCONJ
fbem-22286	66	9	recognition	recognition	NOUN
fbem-22286	66	10	in	in	ADP
fbem-22286	66	11	the	the	DET
fbem-22286	66	12	brand	brand	NOUN
fbem-22286	66	13	.	.	PUNCT
fbem-22286	67	1	new	new	ADJ
fbem-22286	67	2	media	medium	NOUN
fbem-22286	67	3	marketing	marketing	NOUN
fbem-22286	67	4	can	can	AUX
fbem-22286	67	5	collect	collect	VERB
fbem-22286	67	6	user	user	NOUN
fbem-22286	67	7	feedback	feedback	NOUN
fbem-22286	67	8	and	and	CCONJ
fbem-22286	67	9	opinions	opinion	NOUN
fbem-22286	67	10	in	in	ADP
fbem-22286	67	11	real	real	ADJ
fbem-22286	67	12	time	time	NOUN
fbem-22286	67	13	,	,	PUNCT
fbem-22286	67	14	allowing	allow	VERB
fbem-22286	67	15	brands	brand	NOUN
fbem-22286	67	16	to	to	PART
fbem-22286	67	17	adjust	adjust	VERB
fbem-22286	67	18	strategies	strategy	NOUN
fbem-22286	67	19	timely	timely	ADJ
fbem-22286	67	20	,	,	PUNCT
fbem-22286	67	21	optimize	optimize	NOUN
fbem-22286	67	22	products	product	NOUN
fbem-22286	67	23	and	and	CCONJ
fbem-22286	67	24	services	service	NOUN
fbem-22286	67	25	,	,	PUNCT
fbem-22286	67	26	and	and	CCONJ
fbem-22286	67	27	thereby	thereby	ADV
fbem-22286	67	28	enhance	enhance	VERB
fbem-22286	67	29	consumer	consumer	NOUN
fbem-22286	67	30	satisfaction	satisfaction	NOUN
fbem-22286	67	31	and	and	CCONJ
fbem-22286	67	32	loyalty	loyalty	NOUN
fbem-22286	67	33	.	.	PUNCT
fbem-22286	68	1	3.3	3.3	NUM
fbem-22286	68	2	.	.	PUNCT
fbem-22286	69	1	enriching	enrich	VERB
fbem-22286	69	2	marketing	marketing	NOUN
fbem-22286	69	3	means	mean	NOUN
fbem-22286	69	4	in	in	ADP
fbem-22286	69	5	the	the	DET
fbem-22286	69	6	context	context	NOUN
fbem-22286	69	7	of	of	ADP
fbem-22286	69	8	new	new	ADJ
fbem-22286	69	9	media	medium	NOUN
fbem-22286	69	10	marketing	marketing	NOUN
fbem-22286	69	11	,	,	PUNCT
fbem-22286	69	12	co	co	ADJ
fbem-22286	69	13	-	-	VERB
fbem-22286	69	14	branding	branding	NOUN
fbem-22286	69	15	has	have	AUX
fbem-22286	69	16	introduced	introduce	VERB
fbem-22286	69	17	more	more	ADV
fbem-22286	69	18	diverse	diverse	ADJ
fbem-22286	69	19	marketing	marketing	NOUN
fbem-22286	69	20	methods	method	NOUN
fbem-22286	69	21	,	,	PUNCT
fbem-22286	69	22	injecting	inject	VERB
fbem-22286	69	23	new	new	ADJ
fbem-22286	69	24	vitality	vitality	NOUN
fbem-22286	69	25	into	into	ADP
fbem-22286	69	26	the	the	DET
fbem-22286	69	27	promotion	promotion	NOUN
fbem-22286	69	28	and	and	CCONJ
fbem-22286	69	29	dissemination	dissemination	NOUN
fbem-22286	69	30	of	of	ADP
fbem-22286	69	31	co	co	ADJ
fbem-22286	69	32	-	-	ADJ
fbem-22286	69	33	branded	branded	ADJ
fbem-22286	69	34	products	product	NOUN
fbem-22286	69	35	,	,	PUNCT
fbem-22286	69	36	as	as	SCONJ
fbem-22286	69	37	shown	show	VERB
fbem-22286	69	38	in	in	ADP
fbem-22286	69	39	table	table	NOUN
fbem-22286	69	40	2	2	NUM
fbem-22286	69	41	.	.	PUNCT
fbem-22286	69	42	through	through	ADP
fbem-22286	69	43	social	social	ADJ
fbem-22286	69	44	media	medium	NOUN
fbem-22286	69	45	platforms	platform	NOUN
fbem-22286	69	46	,	,	PUNCT
fbem-22286	69	47	brands	brand	NOUN
fbem-22286	69	48	can	can	AUX
fbem-22286	69	49	publish	publish	VERB
fbem-22286	69	50	information	information	NOUN
fbem-22286	69	51	,	,	PUNCT
fbem-22286	69	52	images	image	NOUN
fbem-22286	69	53	,	,	PUNCT
fbem-22286	69	54	and	and	CCONJ
fbem-22286	69	55	videos	video	NOUN
fbem-22286	69	56	related	relate	VERB
fbem-22286	69	57	to	to	ADP
fbem-22286	69	58	co	co	ADJ
fbem-22286	69	59	-	-	ADJ
fbem-22286	69	60	branded	branded	ADJ
fbem-22286	69	61	products	product	NOUN
fbem-22286	69	62	,	,	PUNCT
fbem-22286	69	63	visually	visually	ADV
fbem-22286	69	64	showcasing	showcase	VERB
fbem-22286	69	65	their	their	PRON
fbem-22286	69	66	unique	unique	ADJ
fbem-22286	69	67	charm	charm	NOUN
fbem-22286	69	68	and	and	CCONJ
fbem-22286	69	69	advantages	advantage	NOUN
fbem-22286	69	70	.	.	PUNCT
fbem-22286	70	1	consumers	consumer	NOUN
fbem-22286	70	2	express	express	VERB
fbem-22286	70	3	their	their	PRON
fbem-22286	70	4	affection	affection	NOUN
fbem-22286	70	5	and	and	CCONJ
fbem-22286	70	6	support	support	NOUN
fbem-22286	70	7	for	for	ADP
fbem-22286	70	8	co	co	ADJ
fbem-22286	70	9	-	-	ADJ
fbem-22286	70	10	branded	branded	ADJ
fbem-22286	70	11	products	product	NOUN
fbem-22286	70	12	through	through	ADP
fbem-22286	70	13	likes	like	NOUN
fbem-22286	70	14	,	,	PUNCT
fbem-22286	70	15	comments	comment	NOUN
fbem-22286	70	16	,	,	PUNCT
fbem-22286	70	17	and	and	CCONJ
fbem-22286	70	18	shares	share	NOUN
fbem-22286	70	19	,	,	PUNCT
fbem-22286	70	20	creating	create	VERB
fbem-22286	70	21	a	a	DET
fbem-22286	70	22	word	word	NOUN
fbem-22286	70	23	-	-	PUNCT
fbem-22286	70	24	of	of	ADP
fbem-22286	70	25	-	-	PUNCT
fbem-22286	70	26	mouth	mouth	NOUN
fbem-22286	70	27	effect	effect	NOUN
fbem-22286	70	28	,	,	PUNCT
fbem-22286	70	29	thereby	thereby	ADV
fbem-22286	70	30	enhancing	enhance	VERB
fbem-22286	70	31	consumer	consumer	NOUN
fbem-22286	70	32	engagement	engagement	NOUN
fbem-22286	70	33	and	and	CCONJ
fbem-22286	70	34	strengthening	strengthen	VERB
fbem-22286	70	35	the	the	DET
fbem-22286	70	36	emotional	emotional	ADJ
fbem-22286	70	37	connection	connection	NOUN
fbem-22286	70	38	between	between	ADP
fbem-22286	70	39	brands	brand	NOUN
fbem-22286	70	40	and	and	CCONJ
fbem-22286	70	41	consumers	consumer	NOUN
fbem-22286	70	42	.	.	PUNCT
fbem-22286	71	1	the	the	DET
fbem-22286	71	2	rise	rise	NOUN
fbem-22286	71	3	of	of	ADP
fbem-22286	71	4	short	short	ADJ
fbem-22286	71	5	video	video	NOUN
fbem-22286	71	6	and	and	CCONJ
fbem-22286	71	7	live	live	VERB
fbem-22286	71	8	streaming	streaming	NOUN
fbem-22286	71	9	platforms	platform	NOUN
fbem-22286	71	10	provides	provide	VERB
fbem-22286	71	11	more	more	ADJ
fbem-22286	71	12	direct	direct	ADJ
fbem-22286	71	13	marketing	marketing	NOUN
fbem-22286	71	14	channels	channel	NOUN
fbem-22286	71	15	for	for	ADP
fbem-22286	71	16	co	co	NOUN
fbem-22286	71	17	-	-	NOUN
fbem-22286	71	18	branding	branding	NOUN
fbem-22286	71	19	.	.	PUNCT
fbem-22286	72	1	brands	brand	NOUN
fbem-22286	72	2	can	can	AUX
fbem-22286	72	3	create	create	VERB
fbem-22286	72	4	interesting	interesting	ADJ
fbem-22286	72	5	and	and	CCONJ
fbem-22286	72	6	creative	creative	ADJ
fbem-22286	72	7	short	short	ADJ
fbem-22286	72	8	videos	video	NOUN
fbem-22286	72	9	to	to	PART
fbem-22286	72	10	display	display	VERB
fbem-22286	72	11	the	the	DET
fbem-22286	72	12	usage	usage	NOUN
fbem-22286	72	13	scenarios	scenario	NOUN
fbem-22286	72	14	and	and	CCONJ
fbem-22286	72	15	effects	effect	NOUN
fbem-22286	72	16	of	of	ADP
fbem-22286	72	17	co	co	ADJ
fbem-22286	72	18	-	-	ADJ
fbem-22286	72	19	branded	branded	ADJ
fbem-22286	72	20	products	product	NOUN
fbem-22286	72	21	,	,	PUNCT
fbem-22286	72	22	attracting	attract	VERB
fbem-22286	72	23	user	user	NOUN
fbem-22286	72	24	attention	attention	NOUN
fbem-22286	72	25	and	and	CCONJ
fbem-22286	72	26	interest	interest	NOUN
fbem-22286	72	27	.	.	PUNCT
fbem-22286	73	1	meanwhile	meanwhile	ADV
fbem-22286	73	2	,	,	PUNCT
fbem-22286	73	3	live	live	ADJ
fbem-22286	73	4	streaming	streaming	NOUN
fbem-22286	73	5	allows	allow	VERB
fbem-22286	73	6	for	for	ADP
fbem-22286	73	7	real	real	ADJ
fbem-22286	73	8	-	-	PUNCT
fbem-22286	73	9	time	time	NOUN
fbem-22286	73	10	display	display	NOUN
fbem-22286	73	11	of	of	ADP
fbem-22286	73	12	product	product	NOUN
fbem-22286	73	13	details	detail	NOUN
fbem-22286	73	14	and	and	CCONJ
fbem-22286	73	15	features	feature	NOUN
fbem-22286	73	16	,	,	PUNCT
fbem-22286	73	17	answering	answer	VERB
fbem-22286	73	18	user	user	NOUN
fbem-22286	73	19	queries	query	NOUN
fbem-22286	73	20	,	,	PUNCT
fbem-22286	73	21	and	and	CCONJ
fbem-22286	73	22	enhancing	enhance	VERB
fbem-22286	73	23	consumer	consumer	NOUN
fbem-22286	73	24	awareness	awareness	NOUN
fbem-22286	73	25	and	and	CCONJ
fbem-22286	73	26	purchase	purchase	NOUN
fbem-22286	73	27	intentions	intention	NOUN
fbem-22286	73	28	of	of	ADP
fbem-22286	73	29	co	co	ADJ
fbem-22286	73	30	-	-	ADJ
fbem-22286	73	31	branded	branded	ADJ
fbem-22286	73	32	products	product	NOUN
fbem-22286	73	33	.	.	PUNCT
fbem-22286	74	1	new	new	ADJ
fbem-22286	74	2	media	medium	NOUN
fbem-22286	74	3	marketing	marketing	NOUN
fbem-22286	74	4	also	also	ADV
fbem-22286	74	5	makes	make	VERB
fbem-22286	74	6	full	full	ADJ
fbem-22286	74	7	use	use	NOUN
fbem-22286	74	8	of	of	ADP
fbem-22286	74	9	big	big	ADJ
fbem-22286	74	10	data	datum	NOUN
fbem-22286	74	11	analysis	analysis	NOUN
fbem-22286	74	12	and	and	CCONJ
fbem-22286	74	13	user	user	NOUN
fbem-22286	74	14	feedback	feedback	NOUN
fbem-22286	74	15	to	to	PART
fbem-22286	74	16	help	help	VERB
fbem-22286	74	17	brands	brand	NOUN
fbem-22286	74	18	more	more	ADV
fbem-22286	74	19	accurately	accurately	ADV
fbem-22286	74	20	understand	understand	VERB
fbem-22286	74	21	consumer	consumer	NOUN
fbem-22286	74	22	needs	need	NOUN
fbem-22286	74	23	and	and	CCONJ
fbem-22286	74	24	market	market	NOUN
fbem-22286	74	25	trends	trend	NOUN
fbem-22286	74	26	.	.	PUNCT
fbem-22286	75	1	by	by	ADP
fbem-22286	75	2	mining	mining	NOUN
fbem-22286	75	3	and	and	CCONJ
fbem-22286	75	4	analyzing	analyze	VERB
fbem-22286	75	5	user	user	NOUN
fbem-22286	75	6	data	data	PROPN
fbem-22286	75	7	,	,	PUNCT
fbem-22286	75	8	brands	brand	NOUN
fbem-22286	75	9	can	can	AUX
fbem-22286	75	10	gain	gain	VERB
fbem-22286	75	11	insights	insight	NOUN
fbem-22286	75	12	into	into	ADP
fbem-22286	75	13	consumer	consumer	NOUN
fbem-22286	75	14	purchase	purchase	NOUN
fbem-22286	75	15	preferences	preference	NOUN
fbem-22286	75	16	and	and	CCONJ
fbem-22286	75	17	behavior	behavior	NOUN
fbem-22286	75	18	patterns	pattern	NOUN
fbem-22286	75	19	,	,	PUNCT
fbem-22286	75	20	providing	provide	VERB
fbem-22286	75	21	strong	strong	ADJ
fbem-22286	75	22	support	support	NOUN
fbem-22286	75	23	for	for	ADP
fbem-22286	75	24	the	the	DET
fbem-22286	75	25	design	design	NOUN
fbem-22286	75	26	and	and	CCONJ
fbem-22286	75	27	promotion	promotion	NOUN
fbem-22286	75	28	strategies	strategy	NOUN
fbem-22286	75	29	of	of	ADP
fbem-22286	75	30	co	co	ADJ
fbem-22286	75	31	-	-	ADJ
fbem-22286	75	32	branded	branded	ADJ
fbem-22286	75	33	products	product	NOUN
fbem-22286	75	34	.	.	PUNCT
fbem-22286	76	1	238	238	NUM
fbem-22286	76	2	figure	figure	NOUN
fbem-22286	76	3	1	1	NUM
fbem-22286	76	4	.	.	PUNCT
fbem-22286	77	1	the	the	DET
fbem-22286	77	2	application	application	NOUN
fbem-22286	77	3	value	value	NOUN
fbem-22286	77	4	of	of	ADP
fbem-22286	77	5	new	new	ADJ
fbem-22286	77	6	media	medium	NOUN
fbem-22286	77	7	platforms	platform	NOUN
fbem-22286	77	8	4	4	NUM
fbem-22286	77	9	.	.	PUNCT
fbem-22286	77	10	impact	impact	NOUN
fbem-22286	77	11	of	of	ADP
fbem-22286	77	12	co	co	NOUN
fbem-22286	77	13	-	-	NOUN
fbem-22286	77	14	branding	brand	VERB
fbem-22286	77	15	on	on	ADP
fbem-22286	77	16	consumer	consumer	NOUN
fbem-22286	77	17	purchase	purchase	NOUN
fbem-22286	77	18	intentions	intention	NOUN
fbem-22286	77	19	under	under	ADP
fbem-22286	77	20	new	new	ADJ
fbem-22286	77	21	media	medium	NOUN
fbem-22286	77	22	marketing	market	VERB
fbem-22286	77	23	4.1	4.1	NUM
fbem-22286	77	24	.	.	PUNCT
fbem-22286	77	25	increasing	increase	VERB
fbem-22286	77	26	consumer	consumer	NOUN
fbem-22286	77	27	attention	attention	NOUN
fbem-22286	77	28	on	on	ADP
fbem-22286	77	29	new	new	ADJ
fbem-22286	77	30	media	medium	NOUN
fbem-22286	77	31	platforms	platform	NOUN
fbem-22286	77	32	,	,	PUNCT
fbem-22286	77	33	co	co	ADJ
fbem-22286	77	34	-	-	ADJ
fbem-22286	77	35	branding	branding	ADJ
fbem-22286	77	36	activities	activity	NOUN
fbem-22286	77	37	can	can	AUX
fbem-22286	77	38	quickly	quickly	ADV
fbem-22286	77	39	attract	attract	VERB
fbem-22286	77	40	the	the	DET
fbem-22286	77	41	attention	attention	NOUN
fbem-22286	77	42	of	of	ADP
fbem-22286	77	43	a	a	DET
fbem-22286	77	44	large	large	ADJ
fbem-22286	77	45	number	number	NOUN
fbem-22286	77	46	of	of	ADP
fbem-22286	77	47	fans	fan	NOUN
fbem-22286	77	48	and	and	CCONJ
fbem-22286	77	49	potential	potential	ADJ
fbem-22286	77	50	consumers	consumer	NOUN
fbem-22286	77	51	by	by	ADP
fbem-22286	77	52	leveraging	leverage	VERB
fbem-22286	77	53	popular	popular	ADJ
fbem-22286	77	54	topics	topic	NOUN
fbem-22286	77	55	and	and	CCONJ
fbem-22286	77	56	trends	trend	NOUN
fbem-22286	77	57	.	.	PUNCT
fbem-22286	78	1	brands	brand	NOUN
fbem-22286	78	2	cleverly	cleverly	ADV
fbem-22286	78	3	combine	combine	VERB
fbem-22286	78	4	co	co	ADJ
fbem-22286	78	5	-	-	ADJ
fbem-22286	78	6	branding	branding	ADJ
fbem-22286	78	7	information	information	NOUN
fbem-22286	78	8	with	with	ADP
fbem-22286	78	9	hot	hot	ADJ
fbem-22286	78	10	events	event	NOUN
fbem-22286	78	11	and	and	CCONJ
fbem-22286	78	12	celebrity	celebrity	NOUN
fbem-22286	78	13	effects	effect	NOUN
fbem-22286	78	14	,	,	PUNCT
fbem-22286	78	15	making	make	VERB
fbem-22286	78	16	co	co	ADJ
fbem-22286	78	17	-	-	ADJ
fbem-22286	78	18	branded	branded	ADJ
fbem-22286	78	19	products	product	NOUN
fbem-22286	78	20	a	a	DET
fbem-22286	78	21	focal	focal	ADJ
fbem-22286	78	22	point	point	NOUN
fbem-22286	78	23	of	of	ADP
fbem-22286	78	24	discussion	discussion	NOUN
fbem-22286	78	25	and	and	CCONJ
fbem-22286	78	26	sharing	share	VERB
fbem-22286	78	27	among	among	ADP
fbem-22286	78	28	netizens	netizen	NOUN
fbem-22286	78	29	.	.	PUNCT
fbem-22286	79	1	additionally	additionally	ADV
fbem-22286	79	2	,	,	PUNCT
fbem-22286	79	3	new	new	ADJ
fbem-22286	79	4	media	medium	NOUN
fbem-22286	79	5	marketing	marketing	NOUN
fbem-22286	79	6	can	can	AUX
fbem-22286	79	7	push	push	VERB
fbem-22286	79	8	co	co	ADJ
fbem-22286	79	9	-	-	ADJ
fbem-22286	79	10	branded	branded	ADJ
fbem-22286	79	11	products	product	NOUN
fbem-22286	79	12	to	to	ADP
fbem-22286	79	13	the	the	DET
fbem-22286	79	14	most	most	ADV
fbem-22286	79	15	likely	likely	ADJ
fbem-22286	79	16	interested	interested	ADJ
fbem-22286	79	17	consumers	consumer	NOUN
fbem-22286	79	18	through	through	ADP
fbem-22286	79	19	precise	precise	ADJ
fbem-22286	79	20	targeting	targeting	NOUN
fbem-22286	79	21	and	and	CCONJ
fbem-22286	79	22	personalized	personalized	ADJ
fbem-22286	79	23	promotion	promotion	NOUN
fbem-22286	79	24	strategies	strategy	NOUN
fbem-22286	79	25	.	.	PUNCT
fbem-22286	80	1	brands	brand	NOUN
fbem-22286	80	2	can	can	AUX
fbem-22286	80	3	use	use	VERB
fbem-22286	80	4	big	big	ADJ
fbem-22286	80	5	data	datum	NOUN
fbem-22286	80	6	to	to	PART
fbem-22286	80	7	analyze	analyze	VERB
fbem-22286	80	8	user	user	NOUN
fbem-22286	80	9	profiles	profile	NOUN
fbem-22286	80	10	,	,	PUNCT
fbem-22286	80	11	understanding	understand	VERB
fbem-22286	80	12	consumers	consumer	NOUN
fbem-22286	80	13	'	'	PART
fbem-22286	80	14	interests	interest	NOUN
fbem-22286	80	15	and	and	CCONJ
fbem-22286	80	16	purchasing	purchasing	NOUN
fbem-22286	80	17	behaviors	behavior	NOUN
fbem-22286	80	18	,	,	PUNCT
fbem-22286	80	19	thereby	thereby	ADV
fbem-22286	80	20	formulating	formulate	VERB
fbem-22286	80	21	more	more	ADV
fbem-22286	80	22	targeted	target	VERB
fbem-22286	80	23	marketing	marketing	NOUN
fbem-22286	80	24	plans	plan	NOUN
fbem-22286	80	25	.	.	PUNCT
fbem-22286	81	1	this	this	DET
fbem-22286	81	2	personalized	personalize	VERB
fbem-22286	81	3	promotion	promotion	NOUN
fbem-22286	81	4	approach	approach	NOUN
fbem-22286	81	5	better	well	ADV
fbem-22286	81	6	meets	meet	VERB
fbem-22286	81	7	consumer	consumer	NOUN
fbem-22286	81	8	needs	need	NOUN
fbem-22286	81	9	,	,	PUNCT
fbem-22286	81	10	enhancing	enhance	VERB
fbem-22286	81	11	their	their	PRON
fbem-22286	81	12	interest	interest	NOUN
fbem-22286	81	13	in	in	ADP
fbem-22286	81	14	and	and	CCONJ
fbem-22286	81	15	purchase	purchase	VERB
fbem-22286	81	16	intentions	intention	NOUN
fbem-22286	81	17	for	for	ADP
fbem-22286	81	18	co	co	ADJ
fbem-22286	81	19	-	-	ADJ
fbem-22286	81	20	branded	branded	ADJ
fbem-22286	81	21	products	product	NOUN
fbem-22286	81	22	.	.	PUNCT
fbem-22286	82	1	as	as	SCONJ
fbem-22286	82	2	consumer	consumer	NOUN
fbem-22286	82	3	attention	attention	NOUN
fbem-22286	82	4	to	to	ADP
fbem-22286	82	5	co	co	ADJ
fbem-22286	82	6	-	-	ADJ
fbem-22286	82	7	branded	branded	ADJ
fbem-22286	82	8	products	product	NOUN
fbem-22286	82	9	continually	continually	ADV
fbem-22286	82	10	increases	increase	VERB
fbem-22286	82	11	,	,	PUNCT
fbem-22286	82	12	their	their	PRON
fbem-22286	82	13	curiosity	curiosity	NOUN
fbem-22286	82	14	and	and	CCONJ
fbem-22286	82	15	desire	desire	NOUN
fbem-22286	82	16	to	to	PART
fbem-22286	82	17	explore	explore	VERB
fbem-22286	82	18	are	be	AUX
fbem-22286	82	19	further	far	ADV
fbem-22286	82	20	stimulated	stimulate	VERB
fbem-22286	82	21	,	,	PUNCT
fbem-22286	82	22	actively	actively	ADV
fbem-22286	82	23	learning	learn	VERB
fbem-22286	82	24	about	about	ADP
fbem-22286	82	25	the	the	DET
fbem-22286	82	26	design	design	NOUN
fbem-22286	82	27	concepts	concept	NOUN
fbem-22286	82	28	,	,	PUNCT
fbem-22286	82	29	functional	functional	ADJ
fbem-22286	82	30	features	feature	NOUN
fbem-22286	82	31	,	,	PUNCT
fbem-22286	82	32	and	and	CCONJ
fbem-22286	82	33	stories	story	NOUN
fbem-22286	82	34	behind	behind	ADP
fbem-22286	82	35	cobranded	cobrande	VERB
fbem-22286	82	36	products	product	NOUN
fbem-22286	82	37	.	.	PUNCT
fbem-22286	83	1	this	this	DET
fbem-22286	83	2	interactive	interactive	ADJ
fbem-22286	83	3	and	and	CCONJ
fbem-22286	83	4	participatory	participatory	ADJ
fbem-22286	83	5	process	process	NOUN
fbem-22286	83	6	enhances	enhance	VERB
fbem-22286	83	7	consumers	consumer	NOUN
fbem-22286	83	8	'	'	PART
fbem-22286	83	9	understanding	understanding	NOUN
fbem-22286	83	10	and	and	CCONJ
fbem-22286	83	11	awareness	awareness	NOUN
fbem-22286	83	12	of	of	ADP
fbem-22286	83	13	the	the	DET
fbem-22286	83	14	products	product	NOUN
fbem-22286	83	15	,	,	PUNCT
fbem-22286	83	16	also	also	ADV
fbem-22286	83	17	strengthening	strengthen	VERB
fbem-22286	83	18	their	their	PRON
fbem-22286	83	19	identification	identification	NOUN
fbem-22286	83	20	with	with	ADP
fbem-22286	83	21	and	and	CCONJ
fbem-22286	83	22	loyalty	loyalty	NOUN
fbem-22286	83	23	to	to	ADP
fbem-22286	83	24	the	the	DET
fbem-22286	83	25	brands	brand	NOUN
fbem-22286	83	26	[	[	X
fbem-22286	83	27	9	9	NUM
fbem-22286	83	28	-	-	SYM
fbem-22286	83	29	10	10	NUM
fbem-22286	83	30	]	]	PUNCT
fbem-22286	83	31	.	.	PUNCT
fbem-22286	84	1	4.2	4.2	NUM
fbem-22286	84	2	.	.	PUNCT
fbem-22286	85	1	strengthening	strengthen	VERB
fbem-22286	85	2	consumer	consumer	NOUN
fbem-22286	85	3	trust	trust	NOUN
fbem-22286	85	4	co	co	VERB
fbem-22286	85	5	-	-	NOUN
fbem-22286	85	6	branding	branding	ADJ
fbem-22286	85	7	is	be	AUX
fbem-22286	85	8	a	a	DET
fbem-22286	85	9	clever	clever	ADJ
fbem-22286	85	10	marketing	marketing	NOUN
fbem-22286	85	11	strategy	strategy	NOUN
fbem-22286	85	12	involving	involve	VERB
fbem-22286	85	13	two	two	NUM
fbem-22286	85	14	or	or	CCONJ
fbem-22286	85	15	more	more	ADJ
fbem-22286	85	16	well	well	ADV
fbem-22286	85	17	-	-	PUNCT
fbem-22286	85	18	known	know	VERB
fbem-22286	85	19	brands	brand	NOUN
fbem-22286	85	20	launching	launch	VERB
fbem-22286	85	21	products	product	NOUN
fbem-22286	85	22	or	or	CCONJ
fbem-22286	85	23	services	service	NOUN
fbem-22286	85	24	together	together	ADV
fbem-22286	85	25	.	.	PUNCT
fbem-22286	86	1	this	this	DET
fbem-22286	86	2	collaborative	collaborative	ADJ
fbem-22286	86	3	approach	approach	NOUN
fbem-22286	86	4	allows	allow	VERB
fbem-22286	86	5	for	for	ADP
fbem-22286	86	6	mutual	mutual	ADJ
fbem-22286	86	7	leveraging	leveraging	NOUN
fbem-22286	86	8	,	,	PUNCT
fbem-22286	86	9	further	far	ADV
fbem-22286	86	10	enhancing	enhance	VERB
fbem-22286	86	11	consumers	consumer	NOUN
fbem-22286	86	12	'	'	PART
fbem-22286	86	13	trust	trust	NOUN
fbem-22286	86	14	in	in	ADP
fbem-22286	86	15	the	the	DET
fbem-22286	86	16	products	product	NOUN
fbem-22286	86	17	.	.	PUNCT
fbem-22286	87	1	when	when	SCONJ
fbem-22286	87	2	consumers	consumer	NOUN
fbem-22286	87	3	see	see	VERB
fbem-22286	87	4	products	product	NOUN
fbem-22286	87	5	launched	launch	VERB
fbem-22286	87	6	jointly	jointly	ADV
fbem-22286	87	7	by	by	ADP
fbem-22286	87	8	two	two	NUM
fbem-22286	87	9	wellknown	wellknown	ADJ
fbem-22286	87	10	brands	brand	NOUN
fbem-22286	87	11	,	,	PUNCT
fbem-22286	87	12	they	they	PRON
fbem-22286	87	13	often	often	ADV
fbem-22286	87	14	believe	believe	VERB
fbem-22286	87	15	these	these	DET
fbem-22286	87	16	products	product	NOUN
fbem-22286	87	17	must	must	AUX
fbem-22286	87	18	have	have	VERB
fbem-22286	87	19	certain	certain	ADJ
fbem-22286	87	20	quality	quality	NOUN
fbem-22286	87	21	assurances	assurance	NOUN
fbem-22286	87	22	and	and	CCONJ
fbem-22286	87	23	reliability	reliability	NOUN
fbem-22286	87	24	,	,	PUNCT
fbem-22286	87	25	as	as	SCONJ
fbem-22286	87	26	illustrated	illustrate	VERB
fbem-22286	87	27	in	in	ADP
fbem-22286	87	28	table	table	NOUN
fbem-22286	87	29	2	2	NUM
fbem-22286	87	30	.	.	PUNCT
fbem-22286	88	1	for	for	ADP
fbem-22286	88	2	example	example	NOUN
fbem-22286	88	3	,	,	PUNCT
fbem-22286	88	4	in	in	ADP
fbem-22286	88	5	the	the	DET
fbem-22286	88	6	fashion	fashion	NOUN
fbem-22286	88	7	industry	industry	NOUN
fbem-22286	88	8	,	,	PUNCT
fbem-22286	88	9	many	many	ADJ
fbem-22286	88	10	wellknown	wellknown	ADJ
fbem-22286	88	11	brands	brand	NOUN
fbem-22286	88	12	often	often	ADV
fbem-22286	88	13	launch	launch	VERB
fbem-22286	88	14	limited	limited	ADJ
fbem-22286	88	15	edition	edition	NOUN
fbem-22286	88	16	apparel	apparel	NOUN
fbem-22286	88	17	or	or	CCONJ
fbem-22286	88	18	accessories	accessory	NOUN
fbem-22286	88	19	through	through	ADP
fbem-22286	88	20	co	co	NOUN
fbem-22286	88	21	-	-	NOUN
fbem-22286	88	22	branding	branding	ADJ
fbem-22286	88	23	.	.	PUNCT
fbem-22286	89	1	these	these	DET
fbem-22286	89	2	co	co	ADJ
fbem-22286	89	3	-	-	ADJ
fbem-22286	89	4	branded	branded	ADJ
fbem-22286	89	5	products	product	NOUN
fbem-22286	89	6	typically	typically	ADV
fbem-22286	89	7	blend	blend	VERB
fbem-22286	89	8	unique	unique	ADJ
fbem-22286	89	9	design	design	NOUN
fbem-22286	89	10	elements	element	NOUN
fbem-22286	89	11	and	and	CCONJ
fbem-22286	89	12	styles	style	NOUN
fbem-22286	89	13	from	from	ADP
fbem-22286	89	14	different	different	ADJ
fbem-22286	89	15	brands	brand	NOUN
fbem-22286	89	16	,	,	PUNCT
fbem-22286	89	17	providing	provide	VERB
fbem-22286	89	18	consumers	consumer	NOUN
fbem-22286	89	19	with	with	ADP
fbem-22286	89	20	a	a	DET
fbem-22286	89	21	new	new	ADJ
fbem-22286	89	22	visual	visual	ADJ
fbem-22286	89	23	experience	experience	NOUN
fbem-22286	89	24	.	.	PUNCT
fbem-22286	90	1	in	in	ADP
fbem-22286	90	2	the	the	DET
fbem-22286	90	3	cosmetics	cosmetic	NOUN
fbem-22286	90	4	industry	industry	NOUN
fbem-22286	90	5	,	,	PUNCT
fbem-22286	90	6	when	when	SCONJ
fbem-22286	90	7	two	two	NUM
fbem-22286	90	8	well	well	ADV
fbem-22286	90	9	-	-	PUNCT
fbem-22286	90	10	known	know	VERB
fbem-22286	90	11	brands	brand	NOUN
fbem-22286	90	12	jointly	jointly	ADV
fbem-22286	90	13	launch	launch	VERB
fbem-22286	90	14	co	co	ADJ
fbem-22286	90	15	-	-	ADJ
fbem-22286	90	16	branded	branded	ADJ
fbem-22286	90	17	cosmetics	cosmetic	NOUN
fbem-22286	90	18	,	,	PUNCT
fbem-22286	90	19	consumers	consumer	NOUN
fbem-22286	90	20	tend	tend	VERB
fbem-22286	90	21	to	to	PART
fbem-22286	90	22	be	be	AUX
fbem-22286	90	23	more	more	ADV
fbem-22286	90	24	excited	excited	ADJ
fbem-22286	90	25	and	and	CCONJ
fbem-22286	90	26	attentive	attentive	ADJ
fbem-22286	90	27	,	,	PUNCT
fbem-22286	90	28	as	as	SCONJ
fbem-22286	90	29	the	the	DET
fbem-22286	90	30	collaboration	collaboration	NOUN
fbem-22286	90	31	between	between	ADP
fbem-22286	90	32	these	these	DET
fbem-22286	90	33	brands	brand	NOUN
fbem-22286	90	34	brings	bring	VERB
fbem-22286	90	35	superior	superior	ADJ
fbem-22286	90	36	product	product	NOUN
fbem-22286	90	37	effects	effect	NOUN
fbem-22286	90	38	and	and	CCONJ
fbem-22286	90	39	user	user	NOUN
fbem-22286	90	40	experiences	experience	NOUN
fbem-22286	90	41	.	.	PUNCT
fbem-22286	91	1	in	in	ADP
fbem-22286	91	2	the	the	DET
fbem-22286	91	3	sports	sport	NOUN
fbem-22286	91	4	brand	brand	NOUN
fbem-22286	91	5	sector	sector	NOUN
fbem-22286	91	6	,	,	PUNCT
fbem-22286	91	7	when	when	SCONJ
fbem-22286	91	8	two	two	NUM
fbem-22286	91	9	renowned	renowned	ADJ
fbem-22286	91	10	sports	sport	NOUN
fbem-22286	91	11	brands	brand	NOUN
fbem-22286	91	12	jointly	jointly	ADV
fbem-22286	91	13	launch	launch	VERB
fbem-22286	91	14	co	co	ADJ
fbem-22286	91	15	-	-	ADJ
fbem-22286	91	16	branded	branded	ADJ
fbem-22286	91	17	sneakers	sneaker	NOUN
fbem-22286	91	18	,	,	PUNCT
fbem-22286	91	19	consumers	consumer	NOUN
fbem-22286	91	20	are	be	AUX
fbem-22286	91	21	willing	willing	ADJ
fbem-22286	91	22	to	to	PART
fbem-22286	91	23	try	try	VERB
fbem-22286	91	24	and	and	CCONJ
fbem-22286	91	25	purchase	purchase	VERB
fbem-22286	91	26	the	the	DET
fbem-22286	91	27	co	co	ADJ
fbem-22286	91	28	-	-	ADJ
fbem-22286	91	29	branded	branded	ADJ
fbem-22286	91	30	product	product	NOUN
fbem-22286	91	31	due	due	ADP
fbem-22286	91	32	to	to	ADP
fbem-22286	91	33	their	their	PRON
fbem-22286	91	34	affection	affection	NOUN
fbem-22286	91	35	for	for	ADP
fbem-22286	91	36	these	these	DET
fbem-22286	91	37	brands	brand	NOUN
fbem-22286	91	38	.	.	PUNCT
fbem-22286	92	1	thus	thus	ADV
fbem-22286	92	2	,	,	PUNCT
fbem-22286	92	3	co	co	VERB
fbem-22286	92	4	-	-	VERB
fbem-22286	92	5	branding	brand	VERB
fbem-22286	92	6	through	through	ADP
fbem-22286	92	7	mutual	mutual	ADJ
fbem-22286	92	8	leveraging	leveraging	NOUN
fbem-22286	92	9	and	and	CCONJ
fbem-22286	92	10	jointly	jointly	ADV
fbem-22286	92	11	enhancing	enhance	VERB
fbem-22286	92	12	trust	trust	NOUN
fbem-22286	92	13	provides	provide	VERB
fbem-22286	92	14	consumers	consumer	NOUN
fbem-22286	92	15	with	with	ADP
fbem-22286	92	16	a	a	DET
fbem-22286	92	17	more	more	ADV
fbem-22286	92	18	diversified	diversified	ADJ
fbem-22286	92	19	and	and	CCONJ
fbem-22286	92	20	high	high	ADJ
fbem-22286	92	21	-	-	PUNCT
fbem-22286	92	22	quality	quality	NOUN
fbem-22286	92	23	shopping	shopping	NOUN
fbem-22286	92	24	experience	experience	NOUN
fbem-22286	92	25	.	.	PUNCT
fbem-22286	93	1	table	table	NOUN
fbem-22286	93	2	2	2	NUM
fbem-22286	93	3	.	.	PUNCT
fbem-22286	94	1	examples	example	NOUN
fbem-22286	94	2	of	of	ADP
fbem-22286	94	3	co	co	NOUN
fbem-22286	94	4	-	-	NOUN
fbem-22286	94	5	branding	brand	VERB
fbem-22286	94	6	in	in	ADP
fbem-22286	94	7	different	different	ADJ
fbem-22286	94	8	fields	field	NOUN
fbem-22286	94	9	brand	brand	NOUN
fbem-22286	94	10	joint	joint	ADJ
fbem-22286	94	11	case	case	NOUN
fbem-22286	94	12	reasons	reason	NOUN
fbem-22286	94	13	for	for	ADP
fbem-22286	94	14	increased	increase	VERB
fbem-22286	94	15	consumer	consumer	NOUN
fbem-22286	94	16	trust	trust	NOUN
fbem-22286	94	17	reasons	reason	NOUN
fbem-22286	94	18	for	for	ADP
fbem-22286	94	19	the	the	DET
fbem-22286	94	20	increase	increase	NOUN
fbem-22286	94	21	in	in	ADP
fbem-22286	94	22	consumer	consumer	NOUN
fbem-22286	94	23	favorability	favorability	NOUN
fbem-22286	94	24	fashion	fashion	NOUN
fbem-22286	94	25	joint	joint	NOUN
fbem-22286	94	26	clothing	clothing	NOUN
fbem-22286	94	27	collaboration	collaboration	NOUN
fbem-22286	94	28	between	between	ADP
fbem-22286	94	29	two	two	NUM
fbem-22286	94	30	wellknown	wellknown	ADJ
fbem-22286	94	31	brands	brand	NOUN
fbem-22286	94	32	ensures	ensure	VERB
fbem-22286	94	33	quality	quality	NOUN
fbem-22286	94	34	.	.	PUNCT
fbem-22286	95	1	unique	unique	ADJ
fbem-22286	95	2	design	design	NOUN
fbem-22286	95	3	elements	element	NOUN
fbem-22286	95	4	integration	integration	NOUN
fbem-22286	95	5	,	,	PUNCT
fbem-22286	95	6	visual	visual	ADJ
fbem-22286	95	7	experience	experience	NOUN
fbem-22286	95	8	is	be	AUX
fbem-22286	95	9	novel	novel	ADJ
fbem-22286	95	10	cosmetics	cosmetic	NOUN
fbem-22286	95	11	joint	joint	PROPN
fbem-22286	95	12	series	series	NOUN
fbem-22286	95	13	co	co	NOUN
fbem-22286	95	14	-	-	ADJ
fbem-22286	95	15	branding	branding	ADJ
fbem-22286	95	16	provides	provide	VERB
fbem-22286	95	17	dual	dual	ADJ
fbem-22286	95	18	quality	quality	NOUN
fbem-22286	95	19	assurance	assurance	NOUN
fbem-22286	95	20	.	.	PUNCT
fbem-22286	96	1	consumers	consumer	NOUN
fbem-22286	96	2	love	love	VERB
fbem-22286	96	3	cobranded	cobrande	VERB
fbem-22286	96	4	brands	brand	NOUN
fbem-22286	96	5	and	and	CCONJ
fbem-22286	96	6	have	have	VERB
fbem-22286	96	7	a	a	DET
fbem-22286	96	8	strong	strong	ADJ
fbem-22286	96	9	interest	interest	NOUN
fbem-22286	96	10	in	in	ADP
fbem-22286	96	11	cobranded	cobrande	VERB
fbem-22286	96	12	products	product	NOUN
fbem-22286	96	13	sports	sport	NOUN
fbem-22286	96	14	brand	brand	NOUN
fbem-22286	96	15	joint	joint	ADJ
fbem-22286	96	16	sports	sport	NOUN
fbem-22286	96	17	shoes	shoe	NOUN
fbem-22286	96	18	collaboration	collaboration	NOUN
fbem-22286	96	19	between	between	ADP
fbem-22286	96	20	two	two	NUM
fbem-22286	96	21	sports	sport	NOUN
fbem-22286	96	22	brands	brand	NOUN
fbem-22286	96	23	guarantees	guarantee	VERB
fbem-22286	96	24	reliable	reliable	ADJ
fbem-22286	96	25	performance	performance	NOUN
fbem-22286	96	26	.	.	PUNCT
fbem-22286	97	1	consumer	consumer	NOUN
fbem-22286	97	2	trust	trust	NOUN
fbem-22286	97	3	in	in	ADP
fbem-22286	97	4	the	the	DET
fbem-22286	97	5	two	two	NUM
fbem-22286	97	6	brands	brand	NOUN
fbem-22286	97	7	translates	translate	VERB
fbem-22286	97	8	into	into	ADP
fbem-22286	97	9	trust	trust	NOUN
fbem-22286	97	10	in	in	ADP
fbem-22286	97	11	the	the	DET
fbem-22286	97	12	cobranded	cobrande	VERB
fbem-22286	97	13	products	product	NOUN
fbem-22286	97	14	4.3	4.3	NUM
fbem-22286	97	15	.	.	PUNCT
fbem-22286	98	1	providing	provide	VERB
fbem-22286	98	2	a	a	DET
fbem-22286	98	3	diversified	diversify	VERB
fbem-22286	98	4	shopping	shopping	NOUN
fbem-22286	98	5	experience	experience	NOUN
fbem-22286	98	6	co	co	ADJ
fbem-22286	98	7	-	-	ADJ
fbem-22286	98	8	branded	branded	ADJ
fbem-22286	98	9	products	product	NOUN
fbem-22286	98	10	often	often	ADV
fbem-22286	98	11	cleverly	cleverly	ADV
fbem-22286	98	12	merge	merge	VERB
fbem-22286	98	13	the	the	DET
fbem-22286	98	14	characteristics	characteristic	NOUN
fbem-22286	98	15	and	and	CCONJ
fbem-22286	98	16	styles	style	NOUN
fbem-22286	98	17	of	of	ADP
fbem-22286	98	18	different	different	ADJ
fbem-22286	98	19	brands	brand	NOUN
fbem-22286	98	20	,	,	PUNCT
fbem-22286	98	21	breaking	break	VERB
fbem-22286	98	22	the	the	DET
fbem-22286	98	23	original	original	ADJ
fbem-22286	98	24	brand	brand	NOUN
fbem-22286	98	25	boundaries	boundary	NOUN
fbem-22286	98	26	and	and	CCONJ
fbem-22286	98	27	presenting	present	VERB
fbem-22286	98	28	consumers	consumer	NOUN
fbem-22286	98	29	with	with	ADP
fbem-22286	98	30	a	a	DET
fbem-22286	98	31	new	new	ADJ
fbem-22286	98	32	and	and	CCONJ
fbem-22286	98	33	unique	unique	ADJ
fbem-22286	98	34	shopping	shopping	NOUN
fbem-22286	98	35	option	option	NOUN
fbem-22286	98	36	.	.	PUNCT
fbem-22286	99	1	from	from	ADP
fbem-22286	99	2	a	a	DET
fbem-22286	99	3	product	product	NOUN
fbem-22286	99	4	perspective	perspective	NOUN
fbem-22286	99	5	,	,	PUNCT
fbem-22286	99	6	co	co	ADJ
fbem-22286	99	7	-	-	ADJ
fbem-22286	99	8	branded	branded	ADJ
fbem-22286	99	9	products	product	NOUN
fbem-22286	99	10	usually	usually	ADV
fbem-22286	99	11	possess	possess	VERB
fbem-22286	99	12	dual	dual	ADJ
fbem-22286	99	13	or	or	CCONJ
fbem-22286	99	14	even	even	ADV
fbem-22286	99	15	multiple	multiple	ADJ
fbem-22286	99	16	brand	brand	NOUN
fbem-22286	99	17	characteristics	characteristic	NOUN
fbem-22286	99	18	.	.	PUNCT
fbem-22286	100	1	this	this	PRON
fbem-22286	100	2	means	mean	VERB
fbem-22286	100	3	that	that	SCONJ
fbem-22286	100	4	when	when	SCONJ
fbem-22286	100	5	consumers	consumer	NOUN
fbem-22286	100	6	purchase	purchase	VERB
fbem-22286	100	7	such	such	ADJ
fbem-22286	100	8	products	product	NOUN
fbem-22286	100	9	,	,	PUNCT
fbem-22286	100	10	they	they	PRON
fbem-22286	100	11	can	can	AUX
fbem-22286	100	12	experience	experience	VERB
fbem-22286	100	13	the	the	DET
fbem-22286	100	14	essence	essence	NOUN
fbem-22286	100	15	and	and	CCONJ
fbem-22286	100	16	advantages	advantage	NOUN
fbem-22286	100	17	of	of	ADP
fbem-22286	100	18	multiple	multiple	ADJ
fbem-22286	100	19	brands	brand	NOUN
fbem-22286	100	20	at	at	ADP
fbem-22286	100	21	once	once	ADV
fbem-22286	100	22	.	.	PUNCT
fbem-22286	101	1	this	this	DET
fbem-22286	101	2	cross	cross	ADJ
fbem-22286	101	3	-	-	ADJ
fbem-22286	101	4	brand	brand	ADJ
fbem-22286	101	5	fusion	fusion	NOUN
fbem-22286	101	6	enriches	enrich	VERB
fbem-22286	101	7	the	the	DET
fbem-22286	101	8	design	design	NOUN
fbem-22286	101	9	elements	element	NOUN
fbem-22286	101	10	and	and	CCONJ
fbem-22286	101	11	functional	functional	ADJ
fbem-22286	101	12	features	feature	NOUN
fbem-22286	101	13	of	of	ADP
fbem-22286	101	14	the	the	DET
fbem-22286	101	15	products	product	NOUN
fbem-22286	101	16	,	,	PUNCT
fbem-22286	101	17	offering	offer	VERB
fbem-22286	101	18	consumers	consumer	NOUN
fbem-22286	101	19	more	more	ADV
fbem-22286	101	20	personalized	personalized	ADJ
fbem-22286	101	21	choices	choice	NOUN
fbem-22286	101	22	.	.	PUNCT
fbem-22286	102	1	whether	whether	SCONJ
fbem-22286	102	2	it	it	PRON
fbem-22286	102	3	's	be	AUX
fbem-22286	102	4	apparel	apparel	NOUN
fbem-22286	102	5	,	,	PUNCT
fbem-22286	102	6	cosmetics	cosmetic	NOUN
fbem-22286	102	7	,	,	PUNCT
fbem-22286	102	8	or	or	CCONJ
fbem-22286	102	9	other	other	ADJ
fbem-22286	102	10	consumer	consumer	NOUN
fbem-22286	102	11	goods	good	NOUN
fbem-22286	102	12	,	,	PUNCT
fbem-22286	102	13	cobranded	cobrande	VERB
fbem-22286	102	14	products	product	NOUN
fbem-22286	102	15	always	always	ADV
fbem-22286	102	16	bring	bring	VERB
fbem-22286	102	17	a	a	DET
fbem-22286	102	18	sense	sense	NOUN
fbem-22286	102	19	of	of	ADP
fbem-22286	102	20	novelty	novelty	NOUN
fbem-22286	102	21	and	and	CCONJ
fbem-22286	102	22	surprise	surprise	NOUN
fbem-22286	102	23	to	to	ADP
fbem-22286	102	24	consumers	consumer	NOUN
fbem-22286	102	25	.	.	PUNCT
fbem-22286	103	1	besides	besides	SCONJ
fbem-22286	103	2	the	the	DET
fbem-22286	103	3	richness	richness	NOUN
fbem-22286	103	4	of	of	ADP
fbem-22286	103	5	the	the	DET
fbem-22286	103	6	products	product	NOUN
fbem-22286	103	7	,	,	PUNCT
fbem-22286	103	8	cobranding	cobranding	NOUN
fbem-22286	103	9	also	also	ADV
fbem-22286	103	10	brings	bring	VERB
fbem-22286	103	11	a	a	DET
fbem-22286	103	12	unique	unique	ADJ
fbem-22286	103	13	experience	experience	NOUN
fbem-22286	103	14	at	at	ADP
fbem-22286	103	15	the	the	DET
fbem-22286	103	16	emotional	emotional	ADJ
fbem-22286	103	17	and	and	CCONJ
fbem-22286	103	18	cultural	cultural	ADJ
fbem-22286	103	19	levels	level	NOUN
fbem-22286	103	20	.	.	PUNCT
fbem-22286	104	1	co	co	VERB
fbem-22286	104	2	-	-	VERB
fbem-22286	104	3	branding	branding	NOUN
fbem-22286	104	4	often	often	ADV
fbem-22286	104	5	involves	involve	VERB
fbem-22286	104	6	the	the	DET
fbem-22286	104	7	cultural	cultural	ADJ
fbem-22286	104	8	backgrounds	background	NOUN
fbem-22286	104	9	and	and	CCONJ
fbem-22286	104	10	brand	brand	NOUN
fbem-22286	104	11	stories	story	NOUN
fbem-22286	104	12	of	of	ADP
fbem-22286	104	13	two	two	NUM
fbem-22286	104	14	or	or	CCONJ
fbem-22286	104	15	more	more	ADJ
fbem-22286	104	16	brands	brand	NOUN
fbem-22286	104	17	,	,	PUNCT
fbem-22286	104	18	which	which	PRON
fbem-22286	104	19	are	be	AUX
fbem-22286	104	20	integrated	integrate	VERB
fbem-22286	104	21	and	and	CCONJ
fbem-22286	104	22	passed	pass	VERB
fbem-22286	104	23	on	on	ADP
fbem-22286	104	24	in	in	ADP
fbem-22286	104	25	co	co	ADJ
fbem-22286	104	26	-	-	ADJ
fbem-22286	104	27	branded	branded	ADJ
fbem-22286	104	28	products	product	NOUN
fbem-22286	104	29	.	.	PUNCT
fbem-22286	105	1	when	when	SCONJ
fbem-22286	105	2	purchasing	purchase	VERB
fbem-22286	105	3	co	co	ADJ
fbem-22286	105	4	-	-	ADJ
fbem-22286	105	5	branded	branded	ADJ
fbem-22286	105	6	products	product	NOUN
fbem-22286	105	7	,	,	PUNCT
fbem-22286	105	8	consumers	consumer	NOUN
fbem-22286	105	9	not	not	PART
fbem-22286	105	10	only	only	ADV
fbem-22286	105	11	enjoy	enjoy	VERB
fbem-22286	105	12	the	the	DET
fbem-22286	105	13	practical	practical	ADJ
fbem-22286	105	14	value	value	NOUN
fbem-22286	105	15	of	of	ADP
fbem-22286	105	16	the	the	DET
fbem-22286	105	17	products	product	NOUN
fbem-22286	105	18	themselves	themselves	PRON
fbem-22286	105	19	but	but	CCONJ
fbem-22286	105	20	also	also	ADV
fbem-22286	105	21	the	the	DET
fbem-22286	105	22	emotional	emotional	ADJ
fbem-22286	105	23	resonance	resonance	NOUN
fbem-22286	105	24	and	and	CCONJ
fbem-22286	105	25	cultural	cultural	ADJ
fbem-22286	105	26	exchange	exchange	NOUN
fbem-22286	105	27	between	between	ADP
fbem-22286	105	28	brands	brand	NOUN
fbem-22286	105	29	,	,	PUNCT
fbem-22286	105	30	making	make	VERB
fbem-22286	105	31	the	the	DET
fbem-22286	105	32	shopping	shopping	NOUN
fbem-22286	105	33	experience	experience	NOUN
fbem-22286	105	34	more	more	ADV
fbem-22286	105	35	profound	profound	ADJ
fbem-22286	105	36	and	and	CCONJ
fbem-22286	105	37	meaningful	meaningful	ADJ
fbem-22286	105	38	.	.	PUNCT
fbem-22286	106	1	5	5	X
fbem-22286	106	2	.	.	X
fbem-22286	106	3	conclusion	conclusion	NOUN
fbem-22286	106	4	in	in	ADP
fbem-22286	106	5	the	the	DET
fbem-22286	106	6	context	context	NOUN
fbem-22286	106	7	of	of	ADP
fbem-22286	106	8	new	new	ADJ
fbem-22286	106	9	media	medium	NOUN
fbem-22286	106	10	marketing	marketing	NOUN
fbem-22286	106	11	,	,	PUNCT
fbem-22286	106	12	the	the	DET
fbem-22286	106	13	impact	impact	NOUN
fbem-22286	106	14	of	of	ADP
fbem-22286	106	15	cobranding	cobrande	VERB
fbem-22286	106	16	on	on	ADP
fbem-22286	106	17	consumer	consumer	NOUN
fbem-22286	106	18	purchase	purchase	NOUN
fbem-22286	106	19	intentions	intention	NOUN
fbem-22286	106	20	is	be	AUX
fbem-22286	106	21	increasingly	increasingly	ADV
fbem-22286	106	22	significant	significant	ADJ
fbem-22286	106	23	.	.	PUNCT
fbem-22286	107	1	through	through	ADP
fbem-22286	107	2	the	the	DET
fbem-22286	107	3	widespread	widespread	ADJ
fbem-22286	107	4	dissemination	dissemination	NOUN
fbem-22286	107	5	and	and	CCONJ
fbem-22286	107	6	precise	precise	ADJ
fbem-22286	107	7	targeting	targeting	NOUN
fbem-22286	107	8	of	of	ADP
fbem-22286	107	9	new	new	ADJ
fbem-22286	107	10	media	medium	NOUN
fbem-22286	107	11	platforms	platform	NOUN
fbem-22286	107	12	,	,	PUNCT
fbem-22286	107	13	co	co	ADJ
fbem-22286	107	14	-	-	ADJ
fbem-22286	107	15	branding	branding	ADJ
fbem-22286	107	16	activities	activity	NOUN
fbem-22286	107	17	successfully	successfully	ADV
fbem-22286	107	18	capture	capture	VERB
fbem-22286	107	19	consumer	consumer	NOUN
fbem-22286	107	20	attention	attention	NOUN
fbem-22286	107	21	and	and	CCONJ
fbem-22286	107	22	,	,	PUNCT
fbem-22286	107	23	through	through	ADP
fbem-22286	107	24	unique	unique	ADJ
fbem-22286	107	25	product	product	NOUN
fbem-22286	107	26	designs	design	NOUN
fbem-22286	107	27	and	and	CCONJ
fbem-22286	107	28	creative	creative	ADJ
fbem-22286	107	29	content	content	NOUN
fbem-22286	107	30	,	,	PUNCT
fbem-22286	107	31	stimulate	stimulate	VERB
fbem-22286	107	32	consumers	consumer	NOUN
fbem-22286	107	33	'	'	PART
fbem-22286	107	34	desire	desire	NOUN
fbem-22286	107	35	to	to	PART
fbem-22286	107	36	purchase	purchase	VERB
fbem-22286	107	37	.	.	PUNCT
fbem-22286	108	1	furthermore	furthermore	ADV
fbem-22286	108	2	,	,	PUNCT
fbem-22286	108	3	cobranding	cobranding	NOUN
fbem-22286	108	4	,	,	PUNCT
fbem-22286	108	5	with	with	ADP
fbem-22286	108	6	the	the	DET
fbem-22286	108	7	aid	aid	NOUN
fbem-22286	108	8	of	of	ADP
fbem-22286	108	9	new	new	ADJ
fbem-22286	108	10	media	medium	NOUN
fbem-22286	108	11	marketing	marketing	NOUN
fbem-22286	108	12	means	mean	NOUN
fbem-22286	108	13	,	,	PUNCT
fbem-22286	108	14	provides	provide	VERB
fbem-22286	108	15	consumers	consumer	NOUN
fbem-22286	108	16	with	with	ADP
fbem-22286	108	17	a	a	DET
fbem-22286	108	18	more	more	ADV
fbem-22286	108	19	convenient	convenient	ADJ
fbem-22286	108	20	and	and	CCONJ
fbem-22286	108	21	interesting	interesting	ADJ
fbem-22286	108	22	shopping	shopping	NOUN
fbem-22286	108	23	experience	experience	NOUN
fbem-22286	108	24	,	,	PUNCT
fbem-22286	108	25	further	far	ADV
fbem-22286	108	26	enhancing	enhance	VERB
fbem-22286	108	27	consumer	consumer	NOUN
fbem-22286	108	28	satisfaction	satisfaction	NOUN
fbem-22286	108	29	and	and	CCONJ
fbem-22286	108	30	loyalty	loyalty	NOUN
fbem-22286	108	31	.	.	PUNCT
fbem-22286	109	1	as	as	SCONJ
fbem-22286	109	2	technology	technology	NOUN
fbem-22286	109	3	continues	continue	VERB
fbem-22286	109	4	to	to	PART
fbem-22286	109	5	advance	advance	VERB
fbem-22286	109	6	and	and	CCONJ
fbem-22286	109	7	the	the	DET
fbem-22286	109	8	market	market	NOUN
fbem-22286	109	9	evolves	evolve	VERB
fbem-22286	109	10	,	,	PUNCT
fbem-22286	109	11	the	the	DET
fbem-22286	109	12	forms	form	NOUN
fbem-22286	109	13	and	and	CCONJ
fbem-22286	109	14	methods	method	NOUN
fbem-22286	109	15	of	of	ADP
fbem-22286	109	16	new	new	ADJ
fbem-22286	109	17	media	medium	NOUN
fbem-22286	109	18	marketing	marketing	NOUN
fbem-22286	109	19	will	will	AUX
fbem-22286	109	20	also	also	ADV
fbem-22286	109	21	continuously	continuously	ADV
fbem-22286	109	22	innovate	innovate	VERB
fbem-22286	109	23	and	and	CCONJ
fbem-22286	109	24	improve	improve	VERB
fbem-22286	109	25	.	.	PUNCT
fbem-22286	110	1	brands	brand	NOUN
fbem-22286	110	2	should	should	AUX
fbem-22286	110	3	keep	keep	VERB
fbem-22286	110	4	pace	pace	NOUN
fbem-22286	110	5	with	with	ADP
fbem-22286	110	6	the	the	DET
fbem-22286	110	7	times	time	NOUN
fbem-22286	110	8	,	,	PUNCT
fbem-22286	110	9	fully	fully	ADV
fbem-22286	110	10	leverage	leverage	VERB
fbem-22286	110	11	the	the	DET
fbem-22286	110	12	advantages	advantage	NOUN
fbem-22286	110	13	of	of	ADP
fbem-22286	110	14	new	new	ADJ
fbem-22286	110	15	media	medium	NOUN
fbem-22286	110	16	marketing	marketing	NOUN
fbem-22286	110	17	combined	combine	VERB
fbem-22286	110	18	with	with	ADP
fbem-22286	110	19	cobranding	cobranding	NOUN
fbem-22286	110	20	strategies	strategy	NOUN
fbem-22286	110	21	,	,	PUNCT
fbem-22286	110	22	to	to	PART
fbem-22286	110	23	create	create	VERB
fbem-22286	110	24	a	a	DET
fbem-22286	110	25	distinctive	distinctive	ADJ
fbem-22286	110	26	brand	brand	NOUN
fbem-22286	110	27	image	image	NOUN
fbem-22286	110	28	and	and	CCONJ
fbem-22286	110	29	marketing	marketing	NOUN
fbem-22286	110	30	system	system	NOUN
fbem-22286	110	31	,	,	PUNCT
fbem-22286	110	32	enhancing	enhance	VERB
fbem-22286	110	33	consumer	consumer	NOUN
fbem-22286	110	34	engagement	engagement	NOUN
fbem-22286	110	35	and	and	CCONJ
fbem-22286	110	36	239	239	NUM
fbem-22286	110	37	purchase	purchase	NOUN
fbem-22286	110	38	intentions	intention	NOUN
fbem-22286	110	39	to	to	PART
fbem-22286	110	40	adapt	adapt	VERB
fbem-22286	110	41	to	to	ADP
fbem-22286	110	42	fierce	fierce	ADJ
fbem-22286	110	43	market	market	NOUN
fbem-22286	110	44	competition	competition	NOUN
fbem-22286	110	45	.	.	PUNCT
fbem-22286	111	1	references	reference	NOUN
fbem-22286	111	2	[	[	X
fbem-22286	111	3	1	1	NUM
fbem-22286	111	4	]	]	PUNCT
fbem-22286	111	5	fraccastoro	fraccastoro	NOUN
fbem-22286	111	6	,	,	PUNCT
fbem-22286	111	7	s.	s.	PROPN
fbem-22286	111	8	,	,	PUNCT
fbem-22286	111	9	gabrielsson	gabrielsson	NOUN
fbem-22286	111	10	,	,	PUNCT
fbem-22286	111	11	m.	m.	NOUN
fbem-22286	111	12	,	,	PUNCT
fbem-22286	111	13	and	and	CCONJ
fbem-22286	111	14	pullins	pullin	NOUN
fbem-22286	111	15	,	,	PUNCT
fbem-22286	111	16	e.	e.	PROPN
fbem-22286	111	17	b.	b.	PROPN
fbem-22286	111	18	j.	j.	PROPN
fbem-22286	111	19	i.	i.	PROPN
fbem-22286	111	20	b.	b.	PROPN
fbem-22286	111	21	r.	r.	PROPN
fbem-22286	111	22	(	(	PUNCT
fbem-22286	111	23	2021	2021	NUM
fbem-22286	111	24	)	)	PUNCT
fbem-22286	111	25	.	.	PUNCT
fbem-22286	112	1	the	the	DET
fbem-22286	112	2	integrated	integrate	VERB
fbem-22286	112	3	use	use	NOUN
fbem-22286	112	4	of	of	ADP
fbem-22286	112	5	social	social	ADJ
fbem-22286	112	6	media	medium	NOUN
fbem-22286	112	7	,	,	PUNCT
fbem-22286	112	8	digital	digital	ADJ
fbem-22286	112	9	,	,	PUNCT
fbem-22286	112	10	and	and	CCONJ
fbem-22286	112	11	traditional	traditional	ADJ
fbem-22286	112	12	communication	communication	NOUN
fbem-22286	112	13	tools	tool	NOUN
fbem-22286	112	14	in	in	ADP
fbem-22286	112	15	the	the	DET
fbem-22286	112	16	b2b	b2b	NOUN
fbem-22286	112	17	sales	sale	NOUN
fbem-22286	112	18	process	process	NOUN
fbem-22286	112	19	of	of	ADP
fbem-22286	112	20	international	international	ADJ
fbem-22286	112	21	smes	sme	NOUN
fbem-22286	112	22	.	.	PUNCT
fbem-22286	113	1	int	int	NOUN
fbem-22286	113	2	.	.	PUNCT
fbem-22286	114	1	busines	busine	NOUN
fbem-22286	114	2	.	.	PUNCT
fbem-22286	115	1	rev	rev	PROPN
fbem-22286	115	2	.	.	PROPN
fbem-22286	115	3	30	30	NUM
fbem-22286	115	4	,	,	PUNCT
fbem-22286	115	5	101776	101776	NUM
fbem-22286	115	6	.	.	PUNCT
fbem-22286	116	1	[	[	X
fbem-22286	116	2	2	2	NUM
fbem-22286	116	3	]	]	X
fbem-22286	116	4	godey	godey	PROPN
fbem-22286	116	5	,	,	PUNCT
fbem-22286	116	6	b.	b.	PROPN
fbem-22286	116	7	,	,	PUNCT
fbem-22286	116	8	manthiou	manthiou	NOUN
fbem-22286	116	9	,	,	PUNCT
fbem-22286	116	10	a.	a.	NOUN
fbem-22286	116	11	,	,	PUNCT
fbem-22286	116	12	pederzoli	pederzoli	PROPN
fbem-22286	116	13	,	,	PUNCT
fbem-22286	116	14	d.	d.	PROPN
fbem-22286	116	15	,	,	PUNCT
fbem-22286	116	16	rokka	rokka	VERB
fbem-22286	116	17	,	,	PUNCT
fbem-22286	116	18	j.	j.	PROPN
fbem-22286	116	19	,	,	PUNCT
fbem-22286	116	20	aiello	aiello	PROPN
fbem-22286	116	21	,	,	PUNCT
fbem-22286	116	22	g.	g.	PROPN
fbem-22286	116	23	,	,	PUNCT
fbem-22286	116	24	donvito	donvito	PROPN
fbem-22286	116	25	,	,	PUNCT
fbem-22286	116	26	r.	r.	PROPN
fbem-22286	116	27	,	,	PUNCT
fbem-22286	116	28	et	et	PROPN
fbem-22286	116	29	al	al	PROPN
fbem-22286	116	30	.	.	PUNCT
fbem-22286	117	1	(	(	PUNCT
fbem-22286	117	2	2016	2016	NUM
fbem-22286	117	3	)	)	PUNCT
fbem-22286	117	4	.	.	PUNCT
fbem-22286	118	1	social	social	ADJ
fbem-22286	118	2	media	medium	NOUN
fbem-22286	118	3	marketing	marketing	NOUN
fbem-22286	118	4	efforts	effort	NOUN
fbem-22286	118	5	of	of	ADP
fbem-22286	118	6	luxury	luxury	NOUN
fbem-22286	118	7	brands	brand	NOUN
fbem-22286	118	8	:	:	PUNCT
fbem-22286	118	9	influence	influence	NOUN
fbem-22286	118	10	on	on	ADP
fbem-22286	118	11	brand	brand	NOUN
fbem-22286	118	12	equity	equity	NOUN
fbem-22286	118	13	and	and	CCONJ
fbem-22286	118	14	consumer	consumer	NOUN
fbem-22286	118	15	behavior	behavior	NOUN
fbem-22286	118	16	.	.	PUNCT
fbem-22286	119	1	j.	j.	PROPN
fbem-22286	119	2	bus	bus	PROPN
fbem-22286	119	3	.	.	PUNCT
fbem-22286	120	1	res	re	NOUN
fbem-22286	120	2	.	.	PROPN
fbem-22286	121	1	69	69	NUM
fbem-22286	121	2	,	,	PUNCT
fbem-22286	121	3	5833–5841	5833–5841	NUM
fbem-22286	121	4	.	.	PUNCT
fbem-22286	122	1	[	[	X
fbem-22286	122	2	3	3	NUM
fbem-22286	122	3	]	]	X
fbem-22286	122	4	graessley	graessley	NOUN
fbem-22286	122	5	,	,	PUNCT
fbem-22286	122	6	s.	s.	PROPN
fbem-22286	122	7	,	,	PUNCT
fbem-22286	122	8	horak	horak	PROPN
fbem-22286	122	9	,	,	PUNCT
fbem-22286	122	10	j.	j.	PROPN
fbem-22286	122	11	,	,	PUNCT
fbem-22286	122	12	kovacova	kovacova	PROPN
fbem-22286	122	13	,	,	PUNCT
fbem-22286	122	14	m.	m.	NOUN
fbem-22286	122	15	,	,	PUNCT
fbem-22286	122	16	valaskova	valaskova	NOUN
fbem-22286	122	17	,	,	PUNCT
fbem-22286	122	18	k.	k.	PROPN
fbem-22286	122	19	,	,	PUNCT
fbem-22286	122	20	poliak	poliak	PROPN
fbem-22286	122	21	,	,	PUNCT
fbem-22286	122	22	m.	m.	NOUN
fbem-22286	122	23	,	,	PUNCT
fbem-22286	122	24	and	and	CCONJ
fbem-22286	122	25	economics	economic	NOUN
fbem-22286	122	26	,	,	PUNCT
fbem-22286	122	27	m.	m.	NOUN
fbem-22286	122	28	(	(	PUNCT
fbem-22286	122	29	2019	2019	NUM
fbem-22286	122	30	)	)	PUNCT
fbem-22286	122	31	.	.	PUNCT
fbem-22286	123	1	consumer	consumer	NOUN
fbem-22286	123	2	attitudes	attitude	NOUN
fbem-22286	123	3	and	and	CCONJ
fbem-22286	123	4	behaviors	behavior	NOUN
fbem-22286	123	5	in	in	ADP
fbem-22286	123	6	the	the	DET
fbem-22286	123	7	technology	technology	NOUN
fbem-22286	123	8	-	-	PUNCT
fbem-22286	123	9	driven	drive	VERB
fbem-22286	123	10	sharing	sharing	NOUN
fbem-22286	123	11	economy	economy	NOUN
fbem-22286	123	12	:	:	PUNCT
fbem-22286	123	13	motivations	motivation	NOUN
fbem-22286	123	14	for	for	ADP
fbem-22286	123	15	participating	participate	VERB
fbem-22286	123	16	in	in	ADP
fbem-22286	123	17	collaborative	collaborative	ADJ
fbem-22286	123	18	consumption	consumption	NOUN
fbem-22286	123	19	.	.	PUNCT
fbem-22286	124	1	j.	j.	PROPN
fbem-22286	124	2	self	self	PROPN
fbem-22286	124	3	gov	gov	PROPN
fbem-22286	124	4	.	.	PROPN
fbem-22286	124	5	manage	manage	VERB
fbem-22286	124	6	.	.	PUNCT
fbem-22286	125	1	econ	econ	PROPN
fbem-22286	125	2	.	.	PUNCT
fbem-22286	126	1	7	7	NUM
fbem-22286	126	2	,	,	PUNCT
fbem-22286	126	3	25–30	25–30	NUM
fbem-22286	126	4	.	.	PUNCT
fbem-22286	127	1	[	[	X
fbem-22286	127	2	4	4	NUM
fbem-22286	127	3	]	]	X
fbem-22286	127	4	hidayanti	hidayanti	PROPN
fbem-22286	127	5	,	,	PUNCT
fbem-22286	127	6	i.	i.	PROPN
fbem-22286	127	7	,	,	PUNCT
fbem-22286	127	8	herman	herman	PROPN
fbem-22286	127	9	,	,	PUNCT
fbem-22286	127	10	l.	l.	PROPN
fbem-22286	127	11	e.	e.	PROPN
fbem-22286	127	12	,	,	PUNCT
fbem-22286	127	13	and	and	CCONJ
fbem-22286	127	14	farida	farida	NOUN
fbem-22286	127	15	,	,	PUNCT
fbem-22286	127	16	n.	n.	NOUN
fbem-22286	127	17	(	(	PUNCT
fbem-22286	127	18	2018	2018	NUM
fbem-22286	127	19	)	)	PUNCT
fbem-22286	127	20	.	.	PUNCT
fbem-22286	128	1	engaging	engage	VERB
fbem-22286	128	2	customers	customer	NOUN
fbem-22286	128	3	through	through	ADP
fbem-22286	128	4	social	social	ADJ
fbem-22286	128	5	media	medium	NOUN
fbem-22286	128	6	to	to	PART
fbem-22286	128	7	improve	improve	VERB
fbem-22286	128	8	industrial	industrial	ADJ
fbem-22286	128	9	product	product	NOUN
fbem-22286	128	10	development	development	NOUN
fbem-22286	128	11	:	:	PUNCT
fbem-22286	128	12	the	the	DET
fbem-22286	128	13	role	role	NOUN
fbem-22286	128	14	of	of	ADP
fbem-22286	128	15	customer	customer	NOUN
fbem-22286	128	16	co	co	NOUN
fbem-22286	128	17	-	-	NOUN
fbem-22286	128	18	creation	creation	NOUN
fbem-22286	128	19	value	value	NOUN
fbem-22286	128	20	.	.	PUNCT
fbem-22286	129	1	j.	j.	PROPN
fbem-22286	129	2	relation	relation	PROPN
fbem-22286	129	3	.	.	PUNCT
fbem-22286	130	1	market	market	NOUN
fbem-22286	130	2	.	.	PUNCT
fbem-22286	131	1	17	17	NUM
fbem-22286	131	2	,	,	PUNCT
fbem-22286	131	3	17–28	17–28	NUM
fbem-22286	131	4	.	.	PUNCT
fbem-22286	132	1	[	[	X
fbem-22286	132	2	5	5	NUM
fbem-22286	132	3	]	]	SYM
fbem-22286	132	4	hussain	hussain	PROPN
fbem-22286	132	5	,	,	PUNCT
fbem-22286	132	6	a.	a.	PROPN
fbem-22286	132	7	,	,	PUNCT
fbem-22286	132	8	abbasi	abbasi	PROPN
fbem-22286	132	9	,	,	PUNCT
fbem-22286	132	10	a.	a.	PROPN
fbem-22286	132	11	,	,	PUNCT
fbem-22286	132	12	hollebeek	hollebeek	NOUN
fbem-22286	132	13	,	,	PUNCT
fbem-22286	132	14	l.	l.	PROPN
fbem-22286	132	15	d.	d.	PROPN
fbem-22286	132	16	,	,	PUNCT
fbem-22286	132	17	schultz	schultz	PROPN
fbem-22286	132	18	,	,	PUNCT
fbem-22286	132	19	c.	c.	PROPN
fbem-22286	132	20	d.	d.	PROPN
fbem-22286	132	21	,	,	PUNCT
fbem-22286	132	22	ting	ting	PROPN
fbem-22286	132	23	,	,	PUNCT
fbem-22286	132	24	d.	d.	PROPN
fbem-22286	132	25	h.	h.	PROPN
fbem-22286	132	26	,	,	PUNCT
fbem-22286	132	27	and	and	CCONJ
fbem-22286	132	28	wilson	wilson	PROPN
fbem-22286	132	29	,	,	PUNCT
fbem-22286	132	30	b.	b.	PROPN
fbem-22286	132	31	(	(	PUNCT
fbem-22286	132	32	2021	2021	NUM
fbem-22286	132	33	)	)	PUNCT
fbem-22286	132	34	.	.	PUNCT
fbem-22286	133	1	videogames	videogame	NOUN
fbem-22286	133	2	-	-	PUNCT
fbem-22286	133	3	as	as	ADP
fbem-22286	133	4	-	-	PUNCT
fbem-22286	133	5	a	a	DET
fbem-22286	133	6	-	-	PUNCT
fbem-22286	133	7	service	service	NOUN
fbem-22286	133	8	:	:	PUNCT
fbem-22286	133	9	converting	convert	VERB
fbem-22286	133	10	freemium	freemium	NOUN
fbem-22286	133	11	-	-	PUNCT
fbem-22286	133	12	to	to	ADP
fbem-22286	133	13	paying	pay	VERB
fbem-22286	133	14	-	-	PUNCT
fbem-22286	133	15	users	user	NOUN
fbem-22286	133	16	through	through	ADP
fbem-22286	133	17	pop	pop	VERB
fbem-22286	133	18	-	-	PUNCT
fbem-22286	133	19	up	up	ADP
fbem-22286	133	20	advertisement	advertisement	NOUN
fbem-22286	133	21	value	value	NOUN
fbem-22286	133	22	.	.	PUNCT
fbem-22286	134	1	j.	j.	PROPN
fbem-22286	134	2	services	services	PROPN
fbem-22286	134	3	market	market	NOUN
fbem-22286	134	4	.	.	PUNCT
fbem-22286	135	1	[	[	X
fbem-22286	135	2	6	6	NUM
fbem-22286	135	3	]	]	X
fbem-22286	135	4	ibrahim	ibrahim	PROPN
fbem-22286	135	5	,	,	PUNCT
fbem-22286	135	6	n.	n.	PROPN
fbem-22286	135	7	f.	f.	PROPN
fbem-22286	135	8	,	,	PUNCT
fbem-22286	135	9	wang	wang	PROPN
fbem-22286	135	10	,	,	PUNCT
fbem-22286	135	11	x.	x.	NOUN
fbem-22286	135	12	,	,	PUNCT
fbem-22286	135	13	and	and	CCONJ
fbem-22286	135	14	bourne	bourne	NOUN
fbem-22286	135	15	,	,	PUNCT
fbem-22286	135	16	h.	h.	PROPN
fbem-22286	135	17	(	(	PUNCT
fbem-22286	135	18	2017	2017	NUM
fbem-22286	135	19	)	)	PUNCT
fbem-22286	135	20	.	.	PUNCT
fbem-22286	136	1	exploring	explore	VERB
fbem-22286	136	2	the	the	DET
fbem-22286	136	3	effect	effect	NOUN
fbem-22286	136	4	of	of	ADP
fbem-22286	136	5	user	user	NOUN
fbem-22286	136	6	engagement	engagement	NOUN
fbem-22286	136	7	in	in	ADP
fbem-22286	136	8	online	online	ADJ
fbem-22286	136	9	brand	brand	NOUN
fbem-22286	136	10	communities	community	NOUN
fbem-22286	136	11	:	:	PUNCT
fbem-22286	136	12	evidence	evidence	NOUN
fbem-22286	136	13	from	from	ADP
fbem-22286	136	14	twitter	twitter	NOUN
fbem-22286	136	15	.	.	PUNCT
fbem-22286	137	1	comput	comput	NOUN
fbem-22286	137	2	.	.	PUNCT
fbem-22286	138	1	human	human	ADJ
fbem-22286	138	2	behav	behav	NOUN
fbem-22286	138	3	.	.	PUNCT
fbem-22286	139	1	72	72	NUM
fbem-22286	139	2	,	,	PUNCT
fbem-22286	139	3	321–338	321–338	NUM
fbem-22286	139	4	.	.	PUNCT
fbem-22286	140	1	[	[	X
fbem-22286	140	2	7	7	NUM
fbem-22286	140	3	]	]	PUNCT
fbem-22286	140	4	nysveen	nysveen	PROPN
fbem-22286	140	5	,	,	PUNCT
fbem-22286	140	6	h.	h.	PROPN
fbem-22286	140	7	,	,	PUNCT
fbem-22286	140	8	and	and	CCONJ
fbem-22286	140	9	pedersen	pedersen	PROPN
fbem-22286	140	10	,	,	PUNCT
fbem-22286	140	11	p.	p.	PROPN
fbem-22286	140	12	e.	e.	PROPN
fbem-22286	140	13	(	(	PUNCT
fbem-22286	140	14	2014	2014	NUM
fbem-22286	140	15	)	)	PUNCT
fbem-22286	140	16	.	.	PUNCT
fbem-22286	141	1	influences	influence	NOUN
fbem-22286	141	2	of	of	ADP
fbem-22286	141	3	cocreation	cocreation	NOUN
fbem-22286	141	4	on	on	ADP
fbem-22286	141	5	brand	brand	NOUN
fbem-22286	141	6	experience	experience	NOUN
fbem-22286	141	7	.	.	PUNCT
fbem-22286	142	1	int	int	NOUN
fbem-22286	142	2	.	.	PUNCT
fbem-22286	143	1	j.	j.	PROPN
fbem-22286	143	2	market	market	PROPN
fbem-22286	143	3	res	re	NOUN
fbem-22286	143	4	.	.	PUNCT
fbem-22286	144	1	56	56	NUM
fbem-22286	144	2	,	,	PUNCT
fbem-22286	144	3	807	807	NUM
fbem-22286	144	4	–	–	PUNCT
fbem-22286	144	5	832	832	NUM
fbem-22286	144	6	.	.	PUNCT
fbem-22286	145	1	[	[	X
fbem-22286	145	2	8	8	NUM
fbem-22286	145	3	]	]	SYM
fbem-22286	145	4	orazi	orazi	PROPN
fbem-22286	145	5	,	,	PUNCT
fbem-22286	145	6	d.	d.	PROPN
fbem-22286	145	7	c.	c.	PROPN
fbem-22286	145	8	,	,	PUNCT
fbem-22286	145	9	bove	bove	PROPN
fbem-22286	145	10	,	,	PUNCT
fbem-22286	145	11	l.	l.	PROPN
fbem-22286	145	12	l.	l.	PROPN
fbem-22286	145	13	,	,	PUNCT
fbem-22286	145	14	and	and	CCONJ
fbem-22286	145	15	lei	lei	PROPN
fbem-22286	145	16	,	,	PUNCT
fbem-22286	145	17	j.	j.	PROPN
fbem-22286	145	18	(	(	PUNCT
fbem-22286	145	19	2016	2016	NUM
fbem-22286	145	20	)	)	PUNCT
fbem-22286	145	21	.	.	PUNCT
fbem-22286	146	1	empowering	empower	VERB
fbem-22286	146	2	social	social	ADJ
fbem-22286	146	3	change	change	NOUN
fbem-22286	146	4	through	through	ADP
fbem-22286	146	5	advertising	advertising	NOUN
fbem-22286	146	6	co	co	NOUN
fbem-22286	146	7	-	-	NOUN
fbem-22286	146	8	creation	creation	NOUN
fbem-22286	146	9	:	:	PUNCT
fbem-22286	146	10	the	the	DET
fbem-22286	146	11	roles	role	NOUN
fbem-22286	146	12	of	of	ADP
fbem-22286	146	13	source	source	NOUN
fbem-22286	146	14	disclosure	disclosure	NOUN
fbem-22286	146	15	,	,	PUNCT
fbem-22286	146	16	sympathy	sympathy	NOUN
fbem-22286	146	17	and	and	CCONJ
fbem-22286	146	18	personal	personal	ADJ
fbem-22286	146	19	involvement	involvement	NOUN
fbem-22286	146	20	.	.	PUNCT
fbem-22286	147	1	international	international	ADJ
fbem-22286	147	2	journal	journal	NOUN
fbem-22286	147	3	of	of	ADP
fbem-22286	147	4	advertising	advertising	NOUN
fbem-22286	147	5	.	.	PUNCT
fbem-22286	148	1	35	35	NUM
fbem-22286	148	2	,	,	PUNCT
fbem-22286	148	3	149–166	149–166	NUM
fbem-22286	148	4	.	.	PUNCT
fbem-22286	149	1	[	[	X
fbem-22286	149	2	9	9	NUM
fbem-22286	149	3	]	]	X
fbem-22286	149	4	ribeiro	ribeiro	PROPN
fbem-22286	149	5	-	-	PUNCT
fbem-22286	149	6	navarrete	navarrete	PROPN
fbem-22286	149	7	,	,	PUNCT
fbem-22286	149	8	s.	s.	PROPN
fbem-22286	149	9	,	,	PUNCT
fbem-22286	149	10	saura	saura	PROPN
fbem-22286	149	11	,	,	PUNCT
fbem-22286	149	12	j.	j.	PROPN
fbem-22286	149	13	r.	r.	PROPN
fbem-22286	149	14	,	,	PUNCT
fbem-22286	149	15	palacios	palacio	NOUN
fbem-22286	149	16	-	-	PUNCT
fbem-22286	149	17	marqués	marqués	PROPN
fbem-22286	149	18	,	,	PUNCT
fbem-22286	149	19	d.	d.	PROPN
fbem-22286	149	20	j.	j.	PROPN
fbem-22286	149	21	t.	t.	PROPN
fbem-22286	149	22	f.	f.	PROPN
fbem-22286	149	23	,	,	PUNCT
fbem-22286	149	24	and	and	CCONJ
fbem-22286	149	25	change	change	NOUN
fbem-22286	149	26	,	,	PUNCT
fbem-22286	149	27	s.	s.	PROPN
fbem-22286	149	28	(	(	PUNCT
fbem-22286	149	29	2021	2021	NUM
fbem-22286	149	30	)	)	PUNCT
fbem-22286	149	31	.	.	PUNCT
fbem-22286	150	1	towards	towards	ADP
fbem-22286	150	2	a	a	DET
fbem-22286	150	3	new	new	ADJ
fbem-22286	150	4	era	era	NOUN
fbem-22286	150	5	of	of	ADP
fbem-22286	150	6	mass	mass	ADJ
fbem-22286	150	7	data	datum	NOUN
fbem-22286	150	8	collection	collection	NOUN
fbem-22286	150	9	:	:	PUNCT
fbem-22286	150	10	assessing	assess	VERB
fbem-22286	150	11	pandemic	pandemic	ADJ
fbem-22286	150	12	surveillance	surveillance	NOUN
fbem-22286	150	13	technologies	technology	NOUN
fbem-22286	150	14	to	to	PART
fbem-22286	150	15	preserve	preserve	VERB
fbem-22286	150	16	user	user	NOUN
fbem-22286	150	17	privacy	privacy	NOUN
fbem-22286	150	18	.	.	PUNCT
fbem-22286	151	1	technol	technol	PROPN
fbem-22286	151	2	.	.	PUNCT
fbem-22286	151	3	forecast	forecast	PROPN
fbem-22286	151	4	.	.	PUNCT
fbem-22286	152	1	soc	soc	PROPN
fbem-22286	152	2	.	.	PUNCT
fbem-22286	153	1	change	change	VERB
fbem-22286	153	2	167:120681	167:120681	NUM
fbem-22286	153	3	.	.	PUNCT
fbem-22286	154	1	[	[	X
fbem-22286	154	2	10	10	NUM
fbem-22286	154	3	]	]	X
fbem-22286	154	4	richter	richter	PROPN
fbem-22286	154	5	,	,	PUNCT
fbem-22286	154	6	n.	n.	PROPN
fbem-22286	154	7	f.	f.	PROPN
fbem-22286	154	8	,	,	PUNCT
fbem-22286	154	9	schubring	schubring	NOUN
fbem-22286	154	10	,	,	PUNCT
fbem-22286	154	11	s.	s.	PROPN
fbem-22286	154	12	,	,	PUNCT
fbem-22286	154	13	hauff	hauff	PROPN
fbem-22286	154	14	,	,	PUNCT
fbem-22286	154	15	s.	s.	PROPN
fbem-22286	154	16	,	,	PUNCT
fbem-22286	154	17	ringle	ringle	PROPN
fbem-22286	154	18	,	,	PUNCT
fbem-22286	154	19	c.	c.	PROPN
fbem-22286	154	20	m.	m.	NOUN
fbem-22286	154	21	,	,	PUNCT
fbem-22286	154	22	and	and	CCONJ
fbem-22286	154	23	sarstedt	sarstedt	NOUN
fbem-22286	154	24	,	,	PUNCT
fbem-22286	154	25	m.	m.	NOUN
fbem-22286	154	26	(	(	PUNCT
fbem-22286	154	27	2020	2020	NUM
fbem-22286	154	28	)	)	PUNCT
fbem-22286	154	29	.	.	PUNCT
fbem-22286	155	1	when	when	SCONJ
fbem-22286	155	2	predictors	predictor	NOUN
fbem-22286	155	3	of	of	ADP
fbem-22286	155	4	outcomes	outcome	NOUN
fbem-22286	155	5	are	be	AUX
fbem-22286	155	6	necessary	necessary	ADJ
fbem-22286	155	7	:	:	PUNCT
fbem-22286	155	8	guidelines	guideline	NOUN
fbem-22286	155	9	for	for	ADP
fbem-22286	155	10	the	the	DET
fbem-22286	155	11	combined	combine	VERB
fbem-22286	155	12	use	use	NOUN
fbem-22286	155	13	of	of	ADP
fbem-22286	155	14	pls	pls	NOUN
fbem-22286	155	15	-	-	PUNCT
fbem-22286	155	16	sem	sem	PROPN
fbem-22286	155	17	and	and	CCONJ
fbem-22286	155	18	nca	nca	PROPN
fbem-22286	155	19	.	.	PUNCT
fbem-22286	156	1	ind	ind	PROPN
fbem-22286	156	2	.	.	PUNCT
fbem-22286	157	1	manage	manage	VERB
fbem-22286	157	2	.	.	PUNCT
fbem-22286	158	1	data	datum	NOUN
fbem-22286	158	2	systems	system	NOUN
fbem-22286	158	3	120	120	NUM
fbem-22286	158	4	,	,	PUNCT
fbem-22286	158	5	2243–2267	2243–2267	NUM
fbem-22286	158	6	.	.	PUNCT