id	sid	tid	token	lemma	pos
fbem-22287	1	1	frontiers	frontier	NOUN
fbem-22287	1	2	in	in	ADP
fbem-22287	1	3	business	business	NOUN
fbem-22287	1	4	,	,	PUNCT
fbem-22287	1	5	economics	economic	NOUN
fbem-22287	1	6	and	and	CCONJ
fbem-22287	1	7	management	management	NOUN
fbem-22287	1	8	issn	issn	PROPN
fbem-22287	1	9	:	:	PUNCT
fbem-22287	1	10	2766	2766	NUM
fbem-22287	1	11	-	-	PUNCT
fbem-22287	1	12	824x	824x	NUM
fbem-22287	1	13	|	|	ADJ
fbem-22287	1	14	vol	vol	NOUN
fbem-22287	1	15	.	.	PROPN
fbem-22287	1	16	15	15	NUM
fbem-22287	1	17	,	,	PUNCT
fbem-22287	1	18	no	no	INTJ
fbem-22287	1	19	.	.	NOUN
fbem-22287	1	20	2	2	NUM
fbem-22287	1	21	,	,	PUNCT
fbem-22287	1	22	2024	2024	NUM
fbem-22287	1	23	240	240	NUM
fbem-22287	1	24	research	research	NOUN
fbem-22287	1	25	on	on	ADP
fbem-22287	1	26	corporate	corporate	ADJ
fbem-22287	1	27	brand	brand	NOUN
fbem-22287	1	28	marketing	marketing	NOUN
fbem-22287	1	29	strategies	strategy	NOUN
fbem-22287	1	30	in	in	ADP
fbem-22287	1	31	the	the	DET
fbem-22287	1	32	context	context	NOUN
fbem-22287	1	33	of	of	ADP
fbem-22287	1	34	the	the	DET
fbem-22287	1	35	digital	digital	ADJ
fbem-22287	1	36	economy	economy	NOUN
fbem-22287	1	37	jiaxu	jiaxu	PROPN
fbem-22287	1	38	li	li	PROPN
fbem-22287	1	39	qingdao	qingdao	PROPN
fbem-22287	1	40	academy	academy	PROPN
fbem-22287	1	41	,	,	PUNCT
fbem-22287	1	42	qingdao	qingdao	PROPN
fbem-22287	1	43	,	,	PUNCT
fbem-22287	1	44	china	china	PROPN
fbem-22287	1	45	abstract	abstract	PROPN
fbem-22287	1	46	:	:	PUNCT
fbem-22287	1	47	with	with	ADP
fbem-22287	1	48	the	the	DET
fbem-22287	1	49	rapid	rapid	ADJ
fbem-22287	1	50	development	development	NOUN
fbem-22287	1	51	of	of	ADP
fbem-22287	1	52	the	the	DET
fbem-22287	1	53	digital	digital	ADJ
fbem-22287	1	54	economy	economy	NOUN
fbem-22287	1	55	,	,	PUNCT
fbem-22287	1	56	new	new	ADJ
fbem-22287	1	57	opportunities	opportunity	NOUN
fbem-22287	1	58	and	and	CCONJ
fbem-22287	1	59	challenges	challenge	NOUN
fbem-22287	1	60	have	have	AUX
fbem-22287	1	61	emerged	emerge	VERB
fbem-22287	1	62	for	for	ADP
fbem-22287	1	63	business	business	NOUN
fbem-22287	1	64	development	development	NOUN
fbem-22287	1	65	.	.	PUNCT
fbem-22287	2	1	companies	company	NOUN
fbem-22287	2	2	seeking	seek	VERB
fbem-22287	2	3	stable	stable	ADJ
fbem-22287	2	4	growth	growth	NOUN
fbem-22287	2	5	in	in	ADP
fbem-22287	2	6	the	the	DET
fbem-22287	2	7	fierce	fierce	ADJ
fbem-22287	2	8	industry	industry	NOUN
fbem-22287	2	9	competition	competition	NOUN
fbem-22287	2	10	must	must	AUX
fbem-22287	2	11	recognize	recognize	VERB
fbem-22287	2	12	the	the	DET
fbem-22287	2	13	importance	importance	NOUN
fbem-22287	2	14	of	of	ADP
fbem-22287	2	15	brand	brand	NOUN
fbem-22287	2	16	marketing	marketing	NOUN
fbem-22287	2	17	.	.	PUNCT
fbem-22287	3	1	the	the	DET
fbem-22287	3	2	digital	digital	ADJ
fbem-22287	3	3	economy	economy	NOUN
fbem-22287	3	4	,	,	PUNCT
fbem-22287	3	5	with	with	ADP
fbem-22287	3	6	its	its	PRON
fbem-22287	3	7	unique	unique	ADJ
fbem-22287	3	8	appeal	appeal	NOUN
fbem-22287	3	9	,	,	PUNCT
fbem-22287	3	10	provides	provide	VERB
fbem-22287	3	11	expansive	expansive	ADJ
fbem-22287	3	12	development	development	NOUN
fbem-22287	3	13	space	space	NOUN
fbem-22287	3	14	for	for	ADP
fbem-22287	3	15	corporate	corporate	ADJ
fbem-22287	3	16	brand	brand	NOUN
fbem-22287	3	17	marketing	marketing	NOUN
fbem-22287	3	18	.	.	PUNCT
fbem-22287	4	1	however	however	ADV
fbem-22287	4	2	,	,	PUNCT
fbem-22287	4	3	brand	brand	NOUN
fbem-22287	4	4	building	building	NOUN
fbem-22287	4	5	is	be	AUX
fbem-22287	4	6	not	not	PART
fbem-22287	4	7	an	an	DET
fbem-22287	4	8	overnight	overnight	ADJ
fbem-22287	4	9	achievement	achievement	NOUN
fbem-22287	4	10	but	but	CCONJ
fbem-22287	4	11	a	a	DET
fbem-22287	4	12	long	long	ADJ
fbem-22287	4	13	-	-	PUNCT
fbem-22287	4	14	term	term	NOUN
fbem-22287	4	15	process	process	NOUN
fbem-22287	4	16	gradually	gradually	ADV
fbem-22287	4	17	shaped	shape	VERB
fbem-22287	4	18	in	in	ADP
fbem-22287	4	19	consumers	consumer	NOUN
fbem-22287	4	20	'	'	PART
fbem-22287	4	21	minds	mind	NOUN
fbem-22287	4	22	.	.	PUNCT
fbem-22287	5	1	thus	thus	ADV
fbem-22287	5	2	,	,	PUNCT
fbem-22287	5	3	companies	company	NOUN
fbem-22287	5	4	must	must	AUX
fbem-22287	5	5	adapt	adapt	VERB
fbem-22287	5	6	to	to	ADP
fbem-22287	5	7	market	market	NOUN
fbem-22287	5	8	developments	development	NOUN
fbem-22287	5	9	and	and	CCONJ
fbem-22287	5	10	leverage	leverage	VERB
fbem-22287	5	11	the	the	DET
fbem-22287	5	12	power	power	NOUN
fbem-22287	5	13	of	of	ADP
fbem-22287	5	14	the	the	DET
fbem-22287	5	15	digital	digital	ADJ
fbem-22287	5	16	economy	economy	NOUN
fbem-22287	5	17	to	to	PART
fbem-22287	5	18	achieve	achieve	VERB
fbem-22287	5	19	a	a	DET
fbem-22287	5	20	digital	digital	ADJ
fbem-22287	5	21	transformation	transformation	NOUN
fbem-22287	5	22	of	of	ADP
fbem-22287	5	23	brand	brand	NOUN
fbem-22287	5	24	marketing	marketing	NOUN
fbem-22287	5	25	.	.	PUNCT
fbem-22287	6	1	the	the	DET
fbem-22287	6	2	digital	digital	ADJ
fbem-22287	6	3	economy	economy	NOUN
fbem-22287	6	4	enables	enable	VERB
fbem-22287	6	5	deep	deep	ADJ
fbem-22287	6	6	interaction	interaction	NOUN
fbem-22287	6	7	between	between	ADP
fbem-22287	6	8	businesses	business	NOUN
fbem-22287	6	9	and	and	CCONJ
fbem-22287	6	10	consumers	consumer	NOUN
fbem-22287	6	11	.	.	PUNCT
fbem-22287	7	1	through	through	ADP
fbem-22287	7	2	precise	precise	ADJ
fbem-22287	7	3	data	datum	NOUN
fbem-22287	7	4	analysis	analysis	NOUN
fbem-22287	7	5	and	and	CCONJ
fbem-22287	7	6	personalized	personalized	ADJ
fbem-22287	7	7	recommendations	recommendation	NOUN
fbem-22287	7	8	,	,	PUNCT
fbem-22287	7	9	companies	company	NOUN
fbem-22287	7	10	can	can	AUX
fbem-22287	7	11	better	well	ADV
fbem-22287	7	12	understand	understand	VERB
fbem-22287	7	13	consumer	consumer	NOUN
fbem-22287	7	14	needs	need	NOUN
fbem-22287	7	15	and	and	CCONJ
fbem-22287	7	16	enhance	enhance	VERB
fbem-22287	7	17	brand	brand	NOUN
fbem-22287	7	18	loyalty	loyalty	NOUN
fbem-22287	7	19	.	.	PUNCT
fbem-22287	8	1	by	by	ADP
fbem-22287	8	2	fully	fully	ADV
fbem-22287	8	3	utilizing	utilize	VERB
fbem-22287	8	4	digital	digital	ADJ
fbem-22287	8	5	marketing	marketing	NOUN
fbem-22287	8	6	tools	tool	NOUN
fbem-22287	8	7	,	,	PUNCT
fbem-22287	8	8	companies	company	NOUN
fbem-22287	8	9	can	can	AUX
fbem-22287	8	10	quickly	quickly	ADV
fbem-22287	8	11	spread	spread	VERB
fbem-22287	8	12	brand	brand	NOUN
fbem-22287	8	13	messages	message	NOUN
fbem-22287	8	14	,	,	PUNCT
fbem-22287	8	15	expand	expand	VERB
fbem-22287	8	16	brand	brand	NOUN
fbem-22287	8	17	awareness	awareness	NOUN
fbem-22287	8	18	,	,	PUNCT
fbem-22287	8	19	and	and	CCONJ
fbem-22287	8	20	enhance	enhance	VERB
fbem-22287	8	21	market	market	NOUN
fbem-22287	8	22	competitiveness	competitiveness	NOUN
fbem-22287	8	23	.	.	PUNCT
fbem-22287	9	1	however	however	ADV
fbem-22287	9	2	,	,	PUNCT
fbem-22287	9	3	influenced	influence	VERB
fbem-22287	9	4	by	by	ADP
fbem-22287	9	5	objective	objective	ADJ
fbem-22287	9	6	factors	factor	NOUN
fbem-22287	9	7	,	,	PUNCT
fbem-22287	9	8	certain	certain	ADJ
fbem-22287	9	9	issues	issue	NOUN
fbem-22287	9	10	arise	arise	VERB
fbem-22287	9	11	in	in	ADP
fbem-22287	9	12	practice	practice	NOUN
fbem-22287	9	13	.	.	PUNCT
fbem-22287	10	1	businesses	business	NOUN
fbem-22287	10	2	need	need	VERB
fbem-22287	10	3	to	to	PART
fbem-22287	10	4	transform	transform	VERB
fbem-22287	10	5	their	their	PRON
fbem-22287	10	6	marketing	marketing	NOUN
fbem-22287	10	7	ideas	idea	NOUN
fbem-22287	10	8	,	,	PUNCT
fbem-22287	10	9	create	create	VERB
fbem-22287	10	10	products	product	NOUN
fbem-22287	10	11	with	with	ADP
fbem-22287	10	12	unique	unique	ADJ
fbem-22287	10	13	characteristics	characteristic	NOUN
fbem-22287	10	14	,	,	PUNCT
fbem-22287	10	15	find	find	VERB
fbem-22287	10	16	accurate	accurate	ADJ
fbem-22287	10	17	brand	brand	NOUN
fbem-22287	10	18	positioning	positioning	NOUN
fbem-22287	10	19	,	,	PUNCT
fbem-22287	10	20	develop	develop	VERB
fbem-22287	10	21	targeted	target	VERB
fbem-22287	10	22	marketi	marketi	PROPN
fbem-22287	10	23	ng	ng	PROPN
fbem-22287	10	24	strategies	strategy	NOUN
fbem-22287	10	25	,	,	PUNCT
fbem-22287	10	26	and	and	CCONJ
fbem-22287	10	27	enhance	enhance	VERB
fbem-22287	10	28	brand	brand	NOUN
fbem-22287	10	29	competitiveness	competitiveness	NOUN
fbem-22287	10	30	.	.	PUNCT
fbem-22287	11	1	keywords	keyword	NOUN
fbem-22287	11	2	:	:	PUNCT
fbem-22287	11	3	digital	digital	ADJ
fbem-22287	11	4	economy	economy	NOUN
fbem-22287	11	5	,	,	PUNCT
fbem-22287	11	6	brand	brand	NOUN
fbem-22287	11	7	marketing	marketing	NOUN
fbem-22287	11	8	,	,	PUNCT
fbem-22287	11	9	marketing	marketing	NOUN
fbem-22287	11	10	strategy	strategy	NOUN
fbem-22287	11	11	.	.	PUNCT
fbem-22287	12	1	1	1	X
fbem-22287	12	2	.	.	X
fbem-22287	12	3	introduction	introduction	NOUN
fbem-22287	12	4	with	with	ADP
fbem-22287	12	5	the	the	DET
fbem-22287	12	6	widespread	widespread	ADJ
fbem-22287	12	7	adoption	adoption	NOUN
fbem-22287	12	8	of	of	ADP
fbem-22287	12	9	the	the	DET
fbem-22287	12	10	internet	internet	NOUN
fbem-22287	12	11	and	and	CCONJ
fbem-22287	12	12	rapid	rapid	ADJ
fbem-22287	12	13	technological	technological	ADJ
fbem-22287	12	14	advancements	advancement	NOUN
fbem-22287	12	15	,	,	PUNCT
fbem-22287	12	16	the	the	DET
fbem-22287	12	17	digital	digital	ADJ
fbem-22287	12	18	economy	economy	NOUN
fbem-22287	12	19	has	have	AUX
fbem-22287	12	20	penetrated	penetrate	VERB
fbem-22287	12	21	every	every	DET
fbem-22287	12	22	aspect	aspect	NOUN
fbem-22287	12	23	of	of	ADP
fbem-22287	12	24	social	social	ADJ
fbem-22287	12	25	life	life	NOUN
fbem-22287	12	26	.	.	PUNCT
fbem-22287	13	1	for	for	ADP
fbem-22287	13	2	businesses	business	NOUN
fbem-22287	13	3	,	,	PUNCT
fbem-22287	13	4	the	the	DET
fbem-22287	13	5	digital	digital	ADJ
fbem-22287	13	6	economy	economy	NOUN
fbem-22287	13	7	not	not	PART
fbem-22287	13	8	only	only	ADV
fbem-22287	13	9	signifies	signify	VERB
fbem-22287	13	10	the	the	DET
fbem-22287	13	11	emergence	emergence	NOUN
fbem-22287	13	12	of	of	ADP
fbem-22287	13	13	new	new	ADJ
fbem-22287	13	14	marketing	marketing	NOUN
fbem-22287	13	15	channels	channel	NOUN
fbem-22287	13	16	and	and	CCONJ
fbem-22287	13	17	tools	tool	NOUN
fbem-22287	13	18	but	but	CCONJ
fbem-22287	13	19	also	also	ADV
fbem-22287	13	20	represents	represent	VERB
fbem-22287	13	21	the	the	DET
fbem-22287	13	22	birth	birth	NOUN
fbem-22287	13	23	of	of	ADP
fbem-22287	13	24	a	a	DET
fbem-22287	13	25	new	new	ADJ
fbem-22287	13	26	business	business	NOUN
fbem-22287	13	27	mindset	mindset	NOUN
fbem-22287	13	28	and	and	CCONJ
fbem-22287	13	29	model	model	NOUN
fbem-22287	13	30	.	.	PUNCT
fbem-22287	14	1	in	in	ADP
fbem-22287	14	2	the	the	DET
fbem-22287	14	3	digital	digital	ADJ
fbem-22287	14	4	economy	economy	NOUN
fbem-22287	14	5	era	era	NOUN
fbem-22287	14	6	,	,	PUNCT
fbem-22287	14	7	brand	brand	NOUN
fbem-22287	14	8	marketing	marketing	NOUN
fbem-22287	14	9	has	have	AUX
fbem-22287	14	10	transformed	transform	VERB
fbem-22287	14	11	from	from	ADP
fbem-22287	14	12	simple	simple	ADJ
fbem-22287	14	13	product	product	NOUN
fbem-22287	14	14	promotion	promotion	NOUN
fbem-22287	14	15	to	to	ADP
fbem-22287	14	16	establishing	establish	VERB
fbem-22287	14	17	deep	deep	ADJ
fbem-22287	14	18	interactions	interaction	NOUN
fbem-22287	14	19	with	with	ADP
fbem-22287	14	20	consumers	consumer	NOUN
fbem-22287	14	21	,	,	PUNCT
fbem-22287	14	22	achieving	achieve	VERB
fbem-22287	14	23	brand	brand	NOUN
fbem-22287	14	24	value	value	NOUN
fbem-22287	14	25	transmission	transmission	NOUN
fbem-22287	14	26	and	and	CCONJ
fbem-22287	14	27	enhancement	enhancement	NOUN
fbem-22287	14	28	.	.	PUNCT
fbem-22287	15	1	however	however	ADV
fbem-22287	15	2	,	,	PUNCT
fbem-22287	15	3	faced	face	VERB
fbem-22287	15	4	with	with	ADP
fbem-22287	15	5	challenges	challenge	NOUN
fbem-22287	15	6	brought	bring	VERB
fbem-22287	15	7	by	by	ADP
fbem-22287	15	8	the	the	DET
fbem-22287	15	9	digital	digital	ADJ
fbem-22287	15	10	economy	economy	NOUN
fbem-22287	15	11	,	,	PUNCT
fbem-22287	15	12	some	some	DET
fbem-22287	15	13	companies	company	NOUN
fbem-22287	15	14	struggle	struggle	VERB
fbem-22287	15	15	,	,	PUNCT
fbem-22287	15	16	continuing	continue	VERB
fbem-22287	15	17	traditional	traditional	ADJ
fbem-22287	15	18	marketing	marketing	NOUN
fbem-22287	15	19	thinking	thinking	NOUN
fbem-22287	15	20	and	and	CCONJ
fbem-22287	15	21	failing	fail	VERB
fbem-22287	15	22	to	to	PART
fbem-22287	15	23	meet	meet	VERB
fbem-22287	15	24	digital	digital	ADJ
fbem-22287	15	25	demands	demand	NOUN
fbem-22287	15	26	.	.	PUNCT
fbem-22287	16	1	while	while	SCONJ
fbem-22287	16	2	some	some	DET
fbem-22287	16	3	companies	company	NOUN
fbem-22287	16	4	have	have	AUX
fbem-22287	16	5	embarked	embark	VERB
fbem-22287	16	6	on	on	ADP
fbem-22287	16	7	digital	digital	ADJ
fbem-22287	16	8	marketing	marketing	NOUN
fbem-22287	16	9	,	,	PUNCT
fbem-22287	16	10	the	the	DET
fbem-22287	16	11	lack	lack	NOUN
fbem-22287	16	12	of	of	ADP
fbem-22287	16	13	precise	precise	ADJ
fbem-22287	16	14	positioning	positioning	NOUN
fbem-22287	16	15	has	have	AUX
fbem-22287	16	16	prevented	prevent	VERB
fbem-22287	16	17	them	they	PRON
fbem-22287	16	18	from	from	ADP
fbem-22287	16	19	achieving	achieve	VERB
fbem-22287	16	20	ideal	ideal	ADJ
fbem-22287	16	21	results	result	NOUN
fbem-22287	16	22	.	.	PUNCT
fbem-22287	17	1	therefore	therefore	ADV
fbem-22287	17	2	,	,	PUNCT
fbem-22287	17	3	companies	company	NOUN
fbem-22287	17	4	should	should	AUX
fbem-22287	17	5	consider	consider	VERB
fbem-22287	17	6	the	the	DET
fbem-22287	17	7	changes	change	NOUN
fbem-22287	17	8	in	in	ADP
fbem-22287	17	9	the	the	DET
fbem-22287	17	10	broader	broad	ADJ
fbem-22287	17	11	environment	environment	NOUN
fbem-22287	17	12	and	and	CCONJ
fbem-22287	17	13	their	their	PRON
fbem-22287	17	14	actual	actual	ADJ
fbem-22287	17	15	needs	need	NOUN
fbem-22287	17	16	in	in	ADP
fbem-22287	17	17	future	future	ADJ
fbem-22287	17	18	developments	development	NOUN
fbem-22287	17	19	.	.	PUNCT
fbem-22287	18	1	utilizing	utilize	VERB
fbem-22287	18	2	digital	digital	ADJ
fbem-22287	18	3	tools	tool	NOUN
fbem-22287	18	4	and	and	CCONJ
fbem-22287	18	5	platforms	platform	NOUN
fbem-22287	18	6	,	,	PUNCT
fbem-22287	18	7	they	they	PRON
fbem-22287	18	8	should	should	AUX
fbem-22287	18	9	continuously	continuously	ADV
fbem-22287	18	10	innovate	innovate	VERB
fbem-22287	18	11	marketing	marketing	NOUN
fbem-22287	18	12	strategies	strategy	NOUN
fbem-22287	18	13	and	and	CCONJ
fbem-22287	18	14	methods	method	NOUN
fbem-22287	18	15	to	to	PART
fbem-22287	18	16	better	well	ADV
fbem-22287	18	17	meet	meet	VERB
fbem-22287	18	18	consumer	consumer	NOUN
fbem-22287	18	19	demands	demand	NOUN
fbem-22287	18	20	and	and	CCONJ
fbem-22287	18	21	expectations	expectation	NOUN
fbem-22287	18	22	,	,	PUNCT
fbem-22287	18	23	ultimately	ultimately	ADV
fbem-22287	18	24	maximizing	maximize	VERB
fbem-22287	18	25	brand	brand	NOUN
fbem-22287	18	26	value	value	NOUN
fbem-22287	18	27	.	.	PUNCT
fbem-22287	19	1	2	2	X
fbem-22287	19	2	.	.	X
fbem-22287	19	3	the	the	DET
fbem-22287	19	4	necessity	necessity	NOUN
fbem-22287	19	5	of	of	ADP
fbem-22287	19	6	corporate	corporate	ADJ
fbem-22287	19	7	brand	brand	NOUN
fbem-22287	19	8	marketing	marketing	NOUN
fbem-22287	19	9	in	in	ADP
fbem-22287	19	10	the	the	DET
fbem-22287	19	11	digital	digital	ADJ
fbem-22287	19	12	economy	economy	NOUN
fbem-22287	19	13	2.1	2.1	NUM
fbem-22287	19	14	.	.	PUNCT
fbem-22287	20	1	meeting	meet	VERB
fbem-22287	20	2	societal	societal	ADJ
fbem-22287	20	3	development	development	NOUN
fbem-22287	20	4	needs	need	VERB
fbem-22287	20	5	in	in	ADP
fbem-22287	20	6	the	the	DET
fbem-22287	20	7	digital	digital	ADJ
fbem-22287	20	8	economy	economy	NOUN
fbem-22287	20	9	era	era	NOUN
fbem-22287	20	10	,	,	PUNCT
fbem-22287	20	11	the	the	DET
fbem-22287	20	12	ways	way	NOUN
fbem-22287	20	13	consumers	consumer	NOUN
fbem-22287	20	14	acquire	acquire	VERB
fbem-22287	20	15	information	information	NOUN
fbem-22287	20	16	and	and	CCONJ
fbem-22287	20	17	make	make	VERB
fbem-22287	20	18	purchasing	purchasing	NOUN
fbem-22287	20	19	decisions	decision	NOUN
fbem-22287	20	20	have	have	AUX
fbem-22287	20	21	changed	change	VERB
fbem-22287	20	22	.	.	PUNCT
fbem-22287	21	1	traditional	traditional	ADJ
fbem-22287	21	2	information	information	NOUN
fbem-22287	21	3	channels	channel	NOUN
fbem-22287	21	4	are	be	AUX
fbem-22287	21	5	gradually	gradually	ADV
fbem-22287	21	6	replaced	replace	VERB
fbem-22287	21	7	by	by	ADP
fbem-22287	21	8	digital	digital	ADJ
fbem-22287	21	9	platforms	platform	NOUN
fbem-22287	21	10	like	like	ADP
fbem-22287	21	11	the	the	DET
fbem-22287	21	12	internet	internet	NOUN
fbem-22287	21	13	and	and	CCONJ
fbem-22287	21	14	social	social	ADJ
fbem-22287	21	15	media	medium	NOUN
fbem-22287	21	16	,	,	PUNCT
fbem-22287	21	17	where	where	SCONJ
fbem-22287	21	18	consumers	consumer	NOUN
fbem-22287	21	19	prefer	prefer	VERB
fbem-22287	21	20	to	to	PART
fbem-22287	21	21	browse	browse	VERB
fbem-22287	21	22	product	product	NOUN
fbem-22287	21	23	information	information	NOUN
fbem-22287	21	24	,	,	PUNCT
fbem-22287	21	25	compare	compare	VERB
fbem-22287	21	26	prices	price	NOUN
fbem-22287	21	27	,	,	PUNCT
fbem-22287	21	28	and	and	CCONJ
fbem-22287	21	29	read	read	VERB
fbem-22287	21	30	user	user	NOUN
fbem-22287	21	31	reviews	review	NOUN
fbem-22287	21	32	before	before	ADP
fbem-22287	21	33	making	make	VERB
fbem-22287	21	34	purchase	purchase	NOUN
fbem-22287	21	35	decisions	decision	NOUN
fbem-22287	21	36	[	[	X
fbem-22287	21	37	1	1	NUM
fbem-22287	21	38	-	-	SYM
fbem-22287	21	39	4	4	NUM
fbem-22287	21	40	]	]	PUNCT
fbem-22287	21	41	.	.	PUNCT
fbem-22287	22	1	this	this	DET
fbem-22287	22	2	digital	digital	ADJ
fbem-22287	22	3	,	,	PUNCT
fbem-22287	22	4	fragmented	fragmented	ADJ
fbem-22287	22	5	information	information	NOUN
fbem-22287	22	6	acquisition	acquisition	NOUN
fbem-22287	22	7	makes	make	VERB
fbem-22287	22	8	the	the	DET
fbem-22287	22	9	consumer	consumer	NOUN
fbem-22287	22	10	decision	decision	NOUN
fbem-22287	22	11	-	-	PUNCT
fbem-22287	22	12	making	make	VERB
fbem-22287	22	13	process	process	NOUN
fbem-22287	22	14	more	more	ADV
fbem-22287	22	15	complex	complex	ADJ
fbem-22287	22	16	and	and	CCONJ
fbem-22287	22	17	diverse	diverse	ADJ
fbem-22287	22	18	.	.	PUNCT
fbem-22287	23	1	at	at	ADP
fbem-22287	23	2	the	the	DET
fbem-22287	23	3	same	same	ADJ
fbem-22287	23	4	time	time	NOUN
fbem-22287	23	5	,	,	PUNCT
fbem-22287	23	6	the	the	DET
fbem-22287	23	7	market	market	NOUN
fbem-22287	23	8	continues	continue	VERB
fbem-22287	23	9	to	to	PART
fbem-22287	23	10	evolve	evolve	VERB
fbem-22287	23	11	with	with	ADP
fbem-22287	23	12	emerging	emerge	VERB
fbem-22287	23	13	consumer	consumer	NOUN
fbem-22287	23	14	groups	group	NOUN
fbem-22287	23	15	,	,	PUNCT
fbem-22287	23	16	concepts	concept	NOUN
fbem-22287	23	17	,	,	PUNCT
fbem-22287	23	18	and	and	CCONJ
fbem-22287	23	19	modes	mode	NOUN
fbem-22287	23	20	.	.	PUNCT
fbem-22287	24	1	businesses	business	NOUN
fbem-22287	24	2	need	need	VERB
fbem-22287	24	3	to	to	PART
fbem-22287	24	4	keep	keep	VERB
fbem-22287	24	5	pace	pace	NOUN
fbem-22287	24	6	with	with	ADP
fbem-22287	24	7	the	the	DET
fbem-22287	24	8	market	market	NOUN
fbem-22287	24	9	,	,	PUNCT
fbem-22287	24	10	continuously	continuously	ADV
fbem-22287	24	11	adjusting	adjust	VERB
fbem-22287	24	12	and	and	CCONJ
fbem-22287	24	13	optimizing	optimize	VERB
fbem-22287	24	14	marketing	marketing	NOUN
fbem-22287	24	15	strategies	strategy	NOUN
fbem-22287	24	16	to	to	PART
fbem-22287	24	17	adapt	adapt	VERB
fbem-22287	24	18	to	to	ADP
fbem-22287	24	19	these	these	DET
fbem-22287	24	20	changes	change	NOUN
fbem-22287	24	21	.	.	PUNCT
fbem-22287	25	1	with	with	ADP
fbem-22287	25	2	environmental	environmental	ADJ
fbem-22287	25	3	changes	change	NOUN
fbem-22287	25	4	in	in	ADP
fbem-22287	25	5	mind	mind	NOUN
fbem-22287	25	6	,	,	PUNCT
fbem-22287	25	7	businesses	business	NOUN
fbem-22287	25	8	through	through	ADP
fbem-22287	25	9	digital	digital	ADJ
fbem-22287	25	10	transformation	transformation	NOUN
fbem-22287	25	11	improve	improve	VERB
fbem-22287	25	12	brand	brand	NOUN
fbem-22287	25	13	marketing	marketing	NOUN
fbem-22287	25	14	strategies	strategy	NOUN
fbem-22287	25	15	,	,	PUNCT
fbem-22287	25	16	use	use	VERB
fbem-22287	25	17	big	big	ADJ
fbem-22287	25	18	data	datum	NOUN
fbem-22287	25	19	and	and	CCONJ
fbem-22287	25	20	artificial	artificial	ADJ
fbem-22287	25	21	intelligence	intelligence	NOUN
fbem-22287	25	22	to	to	PART
fbem-22287	25	23	precisely	precisely	ADV
fbem-22287	25	24	target	target	VERB
fbem-22287	25	25	consumers	consumer	NOUN
fbem-22287	25	26	,	,	PUNCT
fbem-22287	25	27	promote	promote	VERB
fbem-22287	25	28	brands	brand	NOUN
fbem-22287	25	29	and	and	CCONJ
fbem-22287	25	30	showcase	showcase	NOUN
fbem-22287	25	31	products	product	NOUN
fbem-22287	25	32	through	through	ADP
fbem-22287	25	33	digital	digital	ADJ
fbem-22287	25	34	channels	channel	NOUN
fbem-22287	25	35	,	,	PUNCT
fbem-22287	25	36	interact	interact	VERB
fbem-22287	25	37	and	and	CCONJ
fbem-22287	25	38	communicate	communicate	VERB
fbem-22287	25	39	with	with	ADP
fbem-22287	25	40	consumers	consumer	NOUN
fbem-22287	25	41	via	via	ADP
fbem-22287	25	42	social	social	ADJ
fbem-22287	25	43	media	medium	NOUN
fbem-22287	25	44	and	and	CCONJ
fbem-22287	25	45	short	short	ADJ
fbem-22287	25	46	video	video	NOUN
fbem-22287	25	47	platforms	platform	NOUN
fbem-22287	25	48	,	,	PUNCT
fbem-22287	25	49	gradually	gradually	ADV
fbem-22287	25	50	improving	improve	VERB
fbem-22287	25	51	marketing	marketing	NOUN
fbem-22287	25	52	effectiveness	effectiveness	NOUN
fbem-22287	25	53	to	to	PART
fbem-22287	25	54	meet	meet	VERB
fbem-22287	25	55	societal	societal	ADJ
fbem-22287	25	56	development	development	NOUN
fbem-22287	25	57	needs	need	NOUN
fbem-22287	25	58	.	.	PUNCT
fbem-22287	26	1	2.2	2.2	NUM
fbem-22287	26	2	.	.	PUNCT
fbem-22287	27	1	enriching	enrich	VERB
fbem-22287	27	2	marketing	marketing	NOUN
fbem-22287	27	3	tools	tool	NOUN
fbem-22287	27	4	the	the	DET
fbem-22287	27	5	digital	digital	ADJ
fbem-22287	27	6	economy	economy	NOUN
fbem-22287	27	7	provides	provide	VERB
fbem-22287	27	8	businesses	business	NOUN
fbem-22287	27	9	with	with	ADP
fbem-22287	27	10	new	new	ADJ
fbem-22287	27	11	marketing	marketing	NOUN
fbem-22287	27	12	tools	tool	NOUN
fbem-22287	27	13	and	and	CCONJ
fbem-22287	27	14	platforms	platform	NOUN
fbem-22287	27	15	,	,	PUNCT
fbem-22287	27	16	enhancing	enhance	VERB
fbem-22287	27	17	the	the	DET
fbem-22287	27	18	efficiency	efficiency	NOUN
fbem-22287	27	19	and	and	CCONJ
fbem-22287	27	20	effectiveness	effectiveness	NOUN
fbem-22287	27	21	of	of	ADP
fbem-22287	27	22	brand	brand	NOUN
fbem-22287	27	23	marketing	marketing	NOUN
fbem-22287	27	24	.	.	PUNCT
fbem-22287	28	1	in	in	ADP
fbem-22287	28	2	the	the	DET
fbem-22287	28	3	context	context	NOUN
fbem-22287	28	4	of	of	ADP
fbem-22287	28	5	the	the	DET
fbem-22287	28	6	digital	digital	ADJ
fbem-22287	28	7	economy	economy	NOUN
fbem-22287	28	8	,	,	PUNCT
fbem-22287	28	9	the	the	DET
fbem-22287	28	10	interaction	interaction	NOUN
fbem-22287	28	11	between	between	ADP
fbem-22287	28	12	businesses	business	NOUN
fbem-22287	28	13	and	and	CCONJ
fbem-22287	28	14	consumers	consumer	NOUN
fbem-22287	28	15	has	have	AUX
fbem-22287	28	16	changed	change	VERB
fbem-22287	28	17	from	from	ADP
fbem-22287	28	18	one	one	NUM
fbem-22287	28	19	-	-	PUNCT
fbem-22287	28	20	way	way	NOUN
fbem-22287	28	21	communication	communication	NOUN
fbem-22287	28	22	to	to	ADP
fbem-22287	28	23	two	two	NUM
fbem-22287	28	24	-	-	PUNCT
fbem-22287	28	25	way	way	NOUN
fbem-22287	28	26	interaction	interaction	NOUN
fbem-22287	28	27	with	with	ADP
fbem-22287	28	28	precise	precise	ADJ
fbem-22287	28	29	targeting	targeting	NOUN
fbem-22287	28	30	.	.	PUNCT
fbem-22287	29	1	using	use	VERB
fbem-22287	29	2	social	social	ADJ
fbem-22287	29	3	media	medium	NOUN
fbem-22287	29	4	marketing	marketing	NOUN
fbem-22287	29	5	,	,	PUNCT
fbem-22287	29	6	email	email	NOUN
fbem-22287	29	7	marketing	marketing	NOUN
fbem-22287	29	8	,	,	PUNCT
fbem-22287	29	9	and	and	CCONJ
fbem-22287	29	10	other	other	ADJ
fbem-22287	29	11	means	mean	NOUN
fbem-22287	29	12	,	,	PUNCT
fbem-22287	29	13	businesses	business	NOUN
fbem-22287	29	14	establish	establish	VERB
fbem-22287	29	15	closer	close	ADJ
fbem-22287	29	16	connections	connection	NOUN
fbem-22287	29	17	with	with	ADP
fbem-22287	29	18	consumers	consumer	NOUN
fbem-22287	29	19	.	.	PUNCT
fbem-22287	30	1	through	through	ADP
fbem-22287	30	2	precise	precise	ADJ
fbem-22287	30	3	data	datum	NOUN
fbem-22287	30	4	analysis	analysis	NOUN
fbem-22287	30	5	,	,	PUNCT
fbem-22287	30	6	businesses	business	NOUN
fbem-22287	30	7	can	can	AUX
fbem-22287	30	8	deeply	deeply	ADV
fbem-22287	30	9	understand	understand	VERB
fbem-22287	30	10	customers	customer	NOUN
fbem-22287	30	11	'	'	PART
fbem-22287	30	12	needs	need	NOUN
fbem-22287	30	13	and	and	CCONJ
fbem-22287	30	14	preferences	preference	NOUN
fbem-22287	30	15	,	,	PUNCT
fbem-22287	30	16	achieving	achieve	VERB
fbem-22287	30	17	personalized	personalized	ADJ
fbem-22287	30	18	push	push	NOUN
fbem-22287	30	19	and	and	CCONJ
fbem-22287	30	20	interaction	interaction	NOUN
fbem-22287	30	21	.	.	PUNCT
fbem-22287	31	1	on	on	ADP
fbem-22287	31	2	social	social	ADJ
fbem-22287	31	3	media	medium	NOUN
fbem-22287	31	4	platforms	platform	NOUN
fbem-22287	31	5	,	,	PUNCT
fbem-22287	31	6	businesses	business	NOUN
fbem-22287	31	7	can	can	AUX
fbem-22287	31	8	interact	interact	VERB
fbem-22287	31	9	with	with	ADP
fbem-22287	31	10	customers	customer	NOUN
fbem-22287	31	11	in	in	ADP
fbem-22287	31	12	real	real	ADJ
fbem-22287	31	13	-	-	PUNCT
fbem-22287	31	14	time	time	NOUN
fbem-22287	31	15	,	,	PUNCT
fbem-22287	31	16	promptly	promptly	ADV
fbem-22287	31	17	responding	respond	VERB
fbem-22287	31	18	to	to	ADP
fbem-22287	31	19	their	their	PRON
fbem-22287	31	20	queries	query	NOUN
fbem-22287	31	21	and	and	CCONJ
fbem-22287	31	22	feedback	feedback	NOUN
fbem-22287	31	23	,	,	PUNCT
fbem-22287	31	24	building	build	VERB
fbem-22287	31	25	deep	deep	ADJ
fbem-22287	31	26	trust	trust	NOUN
fbem-22287	31	27	.	.	PUNCT
fbem-22287	32	1	deep	deep	ADJ
fbem-22287	32	2	interaction	interaction	NOUN
fbem-22287	32	3	with	with	ADP
fbem-22287	32	4	consumers	consumer	NOUN
fbem-22287	32	5	can	can	AUX
fbem-22287	32	6	enhance	enhance	VERB
fbem-22287	32	7	brand	brand	NOUN
fbem-22287	32	8	recognition	recognition	NOUN
fbem-22287	32	9	and	and	CCONJ
fbem-22287	32	10	user	user	NOUN
fbem-22287	32	11	stickiness	stickiness	NOUN
fbem-22287	32	12	.	.	PUNCT
fbem-22287	33	1	as	as	SCONJ
fbem-22287	33	2	consumers	consumer	NOUN
fbem-22287	33	3	interact	interact	VERB
fbem-22287	33	4	with	with	ADP
fbem-22287	33	5	businesses	business	NOUN
fbem-22287	33	6	,	,	PUNCT
fbem-22287	33	7	they	they	PRON
fbem-22287	33	8	feel	feel	VERB
fbem-22287	33	9	the	the	DET
fbem-22287	33	10	warmth	warmth	NOUN
fbem-22287	33	11	and	and	CCONJ
fbem-22287	33	12	professionalism	professionalism	NOUN
fbem-22287	33	13	of	of	ADP
fbem-22287	33	14	the	the	DET
fbem-22287	33	15	brand	brand	NOUN
fbem-22287	33	16	,	,	PUNCT
fbem-22287	33	17	forming	form	VERB
fbem-22287	33	18	a	a	DET
fbem-22287	33	19	healthy	healthy	ADJ
fbem-22287	33	20	brand	brand	NOUN
fbem-22287	33	21	ecosystem	ecosystem	NOUN
fbem-22287	33	22	.	.	PUNCT
fbem-22287	34	1	therefore	therefore	ADV
fbem-22287	34	2	,	,	PUNCT
fbem-22287	34	3	in	in	ADP
fbem-22287	34	4	the	the	DET
fbem-22287	34	5	digital	digital	ADJ
fbem-22287	34	6	economy	economy	NOUN
fbem-22287	34	7	era	era	NOUN
fbem-22287	34	8	,	,	PUNCT
fbem-22287	34	9	businesses	business	NOUN
fbem-22287	34	10	need	need	VERB
fbem-22287	34	11	to	to	PART
fbem-22287	34	12	fully	fully	ADV
fbem-22287	34	13	utilize	utilize	VERB
fbem-22287	34	14	digital	digital	ADJ
fbem-22287	34	15	marketing	marketing	NOUN
fbem-22287	34	16	tools	tool	NOUN
fbem-22287	34	17	and	and	CCONJ
fbem-22287	34	18	platforms	platform	NOUN
fbem-22287	34	19	,	,	PUNCT
fbem-22287	34	20	engage	engage	VERB
fbem-22287	34	21	in	in	ADP
fbem-22287	34	22	deep	deep	ADJ
fbem-22287	34	23	interactions	interaction	NOUN
fbem-22287	34	24	with	with	ADP
fbem-22287	34	25	customers	customer	NOUN
fbem-22287	34	26	,	,	PUNCT
fbem-22287	34	27	enhance	enhance	VERB
fbem-22287	34	28	brand	brand	NOUN
fbem-22287	34	29	influence	influence	NOUN
fbem-22287	34	30	and	and	CCONJ
fbem-22287	34	31	market	market	NOUN
fbem-22287	34	32	competitiveness	competitiveness	NOUN
fbem-22287	34	33	,	,	PUNCT
fbem-22287	34	34	stand	stand	VERB
fbem-22287	34	35	out	out	ADP
fbem-22287	34	36	in	in	ADP
fbem-22287	34	37	fierce	fierce	ADJ
fbem-22287	34	38	market	market	NOUN
fbem-22287	34	39	competition	competition	NOUN
fbem-22287	34	40	,	,	PUNCT
fbem-22287	34	41	and	and	CCONJ
fbem-22287	34	42	achieve	achieve	VERB
fbem-22287	34	43	sustained	sustained	ADJ
fbem-22287	34	44	and	and	CCONJ
fbem-22287	34	45	robust	robust	ADJ
fbem-22287	34	46	development	development	NOUN
fbem-22287	34	47	.	.	PUNCT
fbem-22287	35	1	2.3	2.3	NUM
fbem-22287	35	2	.	.	PUNCT
fbem-22287	35	3	enhancing	enhance	VERB
fbem-22287	35	4	brand	brand	NOUN
fbem-22287	35	5	value	value	NOUN
fbem-22287	35	6	brand	brand	NOUN
fbem-22287	35	7	marketing	marketing	NOUN
fbem-22287	35	8	under	under	ADP
fbem-22287	35	9	the	the	DET
fbem-22287	35	10	digital	digital	ADJ
fbem-22287	35	11	economy	economy	NOUN
fbem-22287	35	12	is	be	AUX
fbem-22287	35	13	essential	essential	ADJ
fbem-22287	35	14	for	for	ADP
fbem-22287	35	15	enhancing	enhance	VERB
fbem-22287	35	16	brand	brand	NOUN
fbem-22287	35	17	value	value	NOUN
fbem-22287	35	18	and	and	CCONJ
fbem-22287	35	19	a	a	DET
fbem-22287	35	20	crucial	crucial	ADJ
fbem-22287	35	21	way	way	NOUN
fbem-22287	35	22	to	to	PART
fbem-22287	35	23	accumulate	accumulate	VERB
fbem-22287	35	24	brand	brand	NOUN
fbem-22287	35	25	assets	asset	NOUN
fbem-22287	35	26	.	.	PUNCT
fbem-22287	36	1	through	through	ADP
fbem-22287	36	2	digital	digital	ADJ
fbem-22287	36	3	marketing	marketing	NOUN
fbem-22287	36	4	,	,	PUNCT
fbem-22287	36	5	businesses	business	NOUN
fbem-22287	36	6	can	can	AUX
fbem-22287	36	7	precisely	precisely	ADV
fbem-22287	36	8	241	241	NUM
fbem-22287	36	9	build	build	VERB
fbem-22287	36	10	and	and	CCONJ
fbem-22287	36	11	convey	convey	VERB
fbem-22287	36	12	their	their	PRON
fbem-22287	36	13	unique	unique	ADJ
fbem-22287	36	14	brand	brand	NOUN
fbem-22287	36	15	image	image	NOUN
fbem-22287	36	16	and	and	CCONJ
fbem-22287	36	17	value	value	NOUN
fbem-22287	36	18	system	system	NOUN
fbem-22287	36	19	,	,	PUNCT
fbem-22287	36	20	thereby	thereby	ADV
fbem-22287	36	21	forming	form	VERB
fbem-22287	36	22	a	a	DET
fbem-22287	36	23	differentiated	differentiate	VERB
fbem-22287	36	24	competitive	competitive	ADJ
fbem-22287	36	25	advantage	advantage	NOUN
fbem-22287	36	26	and	and	CCONJ
fbem-22287	36	27	winning	win	VERB
fbem-22287	36	28	broad	broad	ADJ
fbem-22287	36	29	market	market	NOUN
fbem-22287	36	30	recognition	recognition	NOUN
fbem-22287	36	31	.	.	PUNCT
fbem-22287	37	1	taking	take	VERB
fbem-22287	37	2	daliyuan	daliyuan	NOUN
fbem-22287	37	3	as	as	ADP
fbem-22287	37	4	an	an	DET
fbem-22287	37	5	example	example	NOUN
fbem-22287	37	6	,	,	PUNCT
fbem-22287	37	7	in	in	ADP
fbem-22287	37	8	the	the	DET
fbem-22287	37	9	digital	digital	ADJ
fbem-22287	37	10	economy	economy	NOUN
fbem-22287	37	11	era	era	NOUN
fbem-22287	37	12	,	,	PUNCT
fbem-22287	37	13	this	this	DET
fbem-22287	37	14	well	well	ADV
fbem-22287	37	15	-	-	PUNCT
fbem-22287	37	16	known	know	VERB
fbem-22287	37	17	brand	brand	NOUN
fbem-22287	37	18	fully	fully	ADV
fbem-22287	37	19	utilizes	utilize	VERB
fbem-22287	37	20	digital	digital	ADJ
fbem-22287	37	21	marketing	marketing	NOUN
fbem-22287	37	22	tools	tool	NOUN
fbem-22287	37	23	to	to	PART
fbem-22287	37	24	successfully	successfully	ADV
fbem-22287	37	25	shape	shape	VERB
fbem-22287	37	26	its	its	PRON
fbem-22287	37	27	unique	unique	ADJ
fbem-22287	37	28	brand	brand	NOUN
fbem-22287	37	29	image	image	NOUN
fbem-22287	38	1	[	[	X
fbem-22287	38	2	5	5	NUM
fbem-22287	38	3	-	-	SYM
fbem-22287	38	4	8	8	NUM
fbem-22287	38	5	]	]	PUNCT
fbem-22287	38	6	.	.	PUNCT
fbem-22287	39	1	using	use	VERB
fbem-22287	39	2	big	big	ADJ
fbem-22287	39	3	data	datum	NOUN
fbem-22287	39	4	analysis	analysis	NOUN
fbem-22287	39	5	,	,	PUNCT
fbem-22287	39	6	daliyuan	daliyuan	NOUN
fbem-22287	39	7	precisely	precisely	ADV
fbem-22287	39	8	identifies	identify	VERB
fbem-22287	39	9	consumer	consumer	NOUN
fbem-22287	39	10	needs	need	NOUN
fbem-22287	39	11	,	,	PUNCT
fbem-22287	39	12	continuously	continuously	ADV
fbem-22287	39	13	innovates	innovate	VERB
fbem-22287	39	14	products	product	NOUN
fbem-22287	39	15	to	to	PART
fbem-22287	39	16	meet	meet	VERB
fbem-22287	39	17	diverse	diverse	ADJ
fbem-22287	39	18	consumer	consumer	NOUN
fbem-22287	39	19	tastes	taste	NOUN
fbem-22287	39	20	.	.	PUNCT
fbem-22287	40	1	additionally	additionally	ADV
fbem-22287	40	2	,	,	PUNCT
fbem-22287	40	3	by	by	ADP
fbem-22287	40	4	leveraging	leverage	VERB
fbem-22287	40	5	social	social	ADJ
fbem-22287	40	6	media	medium	NOUN
fbem-22287	40	7	platforms	platform	NOUN
fbem-22287	40	8	,	,	PUNCT
fbem-22287	40	9	daliyuan	daliyuan	NOUN
fbem-22287	40	10	has	have	AUX
fbem-22287	40	11	established	establish	VERB
fbem-22287	40	12	close	close	ADJ
fbem-22287	40	13	interactive	interactive	ADJ
fbem-22287	40	14	relationships	relationship	NOUN
fbem-22287	40	15	with	with	ADP
fbem-22287	40	16	consumers	consumer	NOUN
fbem-22287	40	17	,	,	PUNCT
fbem-22287	40	18	enhancing	enhance	VERB
fbem-22287	40	19	emotional	emotional	ADJ
fbem-22287	40	20	connections	connection	NOUN
fbem-22287	40	21	between	between	ADP
fbem-22287	40	22	the	the	DET
fbem-22287	40	23	brand	brand	NOUN
fbem-22287	40	24	and	and	CCONJ
fbem-22287	40	25	consumers	consumer	NOUN
fbem-22287	40	26	through	through	ADP
fbem-22287	40	27	online	online	ADJ
fbem-22287	40	28	and	and	CCONJ
fbem-22287	40	29	offline	offline	ADJ
fbem-22287	40	30	events	event	NOUN
fbem-22287	40	31	.	.	PUNCT
fbem-22287	41	1	daliyuan	daliyuan	PROPN
fbem-22287	41	2	's	's	PART
fbem-22287	41	3	success	success	NOUN
fbem-22287	41	4	story	story	NOUN
fbem-22287	41	5	fully	fully	ADV
fbem-22287	41	6	demonstrates	demonstrate	VERB
fbem-22287	41	7	the	the	DET
fbem-22287	41	8	importance	importance	NOUN
fbem-22287	41	9	and	and	CCONJ
fbem-22287	41	10	effectiveness	effectiveness	NOUN
fbem-22287	41	11	of	of	ADP
fbem-22287	41	12	brand	brand	NOUN
fbem-22287	41	13	marketing	marketing	NOUN
fbem-22287	41	14	in	in	ADP
fbem-22287	41	15	the	the	DET
fbem-22287	41	16	digital	digital	ADJ
fbem-22287	41	17	economy	economy	NOUN
fbem-22287	41	18	.	.	PUNCT
fbem-22287	42	1	businesses	business	NOUN
fbem-22287	42	2	should	should	AUX
fbem-22287	42	3	actively	actively	ADV
fbem-22287	42	4	adapt	adapt	VERB
fbem-22287	42	5	to	to	ADP
fbem-22287	42	6	the	the	DET
fbem-22287	42	7	digital	digital	ADJ
fbem-22287	42	8	economy	economy	NOUN
fbem-22287	42	9	,	,	PUNCT
fbem-22287	42	10	use	use	VERB
fbem-22287	42	11	digital	digital	ADJ
fbem-22287	42	12	marketing	marketing	NOUN
fbem-22287	42	13	tools	tool	NOUN
fbem-22287	42	14	,	,	PUNCT
fbem-22287	42	15	build	build	VERB
fbem-22287	42	16	unique	unique	ADJ
fbem-22287	42	17	brand	brand	NOUN
fbem-22287	42	18	images	image	NOUN
fbem-22287	42	19	and	and	CCONJ
fbem-22287	42	20	value	value	NOUN
fbem-22287	42	21	systems	system	NOUN
fbem-22287	42	22	,	,	PUNCT
fbem-22287	42	23	increase	increase	VERB
fbem-22287	42	24	brand	brand	NOUN
fbem-22287	42	25	recognition	recognition	NOUN
fbem-22287	42	26	,	,	PUNCT
fbem-22287	42	27	and	and	CCONJ
fbem-22287	42	28	achieve	achieve	VERB
fbem-22287	42	29	the	the	DET
fbem-22287	42	30	accumulation	accumulation	NOUN
fbem-22287	42	31	and	and	CCONJ
fbem-22287	42	32	enhancement	enhancement	NOUN
fbem-22287	42	33	of	of	ADP
fbem-22287	42	34	brand	brand	NOUN
fbem-22287	42	35	assets	asset	NOUN
fbem-22287	42	36	.	.	PUNCT
fbem-22287	43	1	3	3	X
fbem-22287	43	2	.	.	X
fbem-22287	43	3	current	current	ADJ
fbem-22287	43	4	status	status	NOUN
fbem-22287	43	5	of	of	ADP
fbem-22287	43	6	corporate	corporate	ADJ
fbem-22287	43	7	brand	brand	NOUN
fbem-22287	43	8	marketing	marketing	NOUN
fbem-22287	43	9	in	in	ADP
fbem-22287	43	10	the	the	DET
fbem-22287	43	11	digital	digital	ADJ
fbem-22287	43	12	economy	economy	NOUN
fbem-22287	43	13	3.1	3.1	NUM
fbem-22287	43	14	.	.	PUNCT
fbem-22287	44	1	lack	lack	NOUN
fbem-22287	44	2	of	of	ADP
fbem-22287	44	3	clear	clear	ADJ
fbem-22287	44	4	positioning	positioning	NOUN
fbem-22287	44	5	the	the	DET
fbem-22287	44	6	current	current	ADJ
fbem-22287	44	7	market	market	NOUN
fbem-22287	44	8	is	be	AUX
fbem-22287	44	9	undergoing	undergo	VERB
fbem-22287	44	10	a	a	DET
fbem-22287	44	11	profound	profound	ADJ
fbem-22287	44	12	transformation	transformation	NOUN
fbem-22287	44	13	in	in	ADP
fbem-22287	44	14	consumer	consumer	NOUN
fbem-22287	44	15	perceptions	perception	NOUN
fbem-22287	44	16	,	,	PUNCT
fbem-22287	44	17	as	as	SCONJ
fbem-22287	44	18	shown	show	VERB
fbem-22287	44	19	in	in	ADP
fbem-22287	44	20	figure	figure	NOUN
fbem-22287	44	21	1	1	NUM
fbem-22287	44	22	.	.	PUNCT
fbem-22287	44	23	rational	rational	ADJ
fbem-22287	44	24	consumption	consumption	NOUN
fbem-22287	44	25	has	have	AUX
fbem-22287	44	26	become	become	VERB
fbem-22287	44	27	the	the	DET
fbem-22287	44	28	dominant	dominant	ADJ
fbem-22287	44	29	trend	trend	NOUN
fbem-22287	44	30	,	,	PUNCT
fbem-22287	44	31	reflecting	reflect	VERB
fbem-22287	44	32	that	that	SCONJ
fbem-22287	44	33	consumers	consumer	NOUN
fbem-22287	44	34	are	be	AUX
fbem-22287	44	35	becoming	become	VERB
fbem-22287	44	36	increasingly	increasingly	ADV
fbem-22287	44	37	savvy	savvy	ADJ
fbem-22287	44	38	and	and	CCONJ
fbem-22287	44	39	pragmatic	pragmatic	ADJ
fbem-22287	44	40	when	when	SCONJ
fbem-22287	44	41	purchasing	purchase	VERB
fbem-22287	44	42	products	product	NOUN
fbem-22287	44	43	.	.	PUNCT
fbem-22287	45	1	they	they	PRON
fbem-22287	45	2	are	be	AUX
fbem-22287	45	3	no	no	ADV
fbem-22287	45	4	longer	long	ADV
fbem-22287	45	5	attracted	attract	VERB
fbem-22287	45	6	by	by	ADP
fbem-22287	45	7	the	the	DET
fbem-22287	45	8	halo	halo	NOUN
fbem-22287	45	9	of	of	ADP
fbem-22287	45	10	brands	brand	NOUN
fbem-22287	45	11	but	but	CCONJ
fbem-22287	45	12	focus	focus	VERB
fbem-22287	45	13	more	more	ADV
fbem-22287	45	14	on	on	ADP
fbem-22287	45	15	the	the	DET
fbem-22287	45	16	costeffectiveness	costeffectiveness	NOUN
fbem-22287	45	17	of	of	ADP
fbem-22287	45	18	products	product	NOUN
fbem-22287	45	19	,	,	PUNCT
fbem-22287	45	20	i.e.	i.e.	X
fbem-22287	45	21	,	,	PUNCT
fbem-22287	45	22	how	how	SCONJ
fbem-22287	45	23	to	to	PART
fbem-22287	45	24	obtain	obtain	VERB
fbem-22287	45	25	fully	fully	ADV
fbem-22287	45	26	functional	functional	ADJ
fbem-22287	45	27	,	,	PUNCT
fbem-22287	45	28	high	high	ADJ
fbem-22287	45	29	-	-	PUNCT
fbem-22287	45	30	quality	quality	NOUN
fbem-22287	45	31	goods	good	NOUN
fbem-22287	45	32	within	within	ADP
fbem-22287	45	33	a	a	DET
fbem-22287	45	34	limited	limited	ADJ
fbem-22287	45	35	budget	budget	NOUN
fbem-22287	45	36	.	.	PUNCT
fbem-22287	46	1	additionally	additionally	ADV
fbem-22287	46	2	,	,	PUNCT
fbem-22287	46	3	consumer	consumer	NOUN
fbem-22287	46	4	needs	need	NOUN
fbem-22287	46	5	are	be	AUX
fbem-22287	46	6	evolving	evolve	VERB
fbem-22287	46	7	towards	towards	ADP
fbem-22287	46	8	personalization	personalization	NOUN
fbem-22287	46	9	and	and	CCONJ
fbem-22287	46	10	experiential	experiential	ADJ
fbem-22287	46	11	direction	direction	NOUN
fbem-22287	46	12	,	,	PUNCT
fbem-22287	46	13	no	no	ADV
fbem-22287	46	14	longer	long	ADV
fbem-22287	46	15	satisfied	satisfied	ADJ
fbem-22287	46	16	with	with	ADP
fbem-22287	46	17	homogeneous	homogeneous	ADJ
fbem-22287	46	18	products	product	NOUN
fbem-22287	46	19	on	on	ADP
fbem-22287	46	20	the	the	DET
fbem-22287	46	21	market	market	NOUN
fbem-22287	46	22	,	,	PUNCT
fbem-22287	46	23	but	but	CCONJ
fbem-22287	46	24	seeking	seek	VERB
fbem-22287	46	25	those	those	PRON
fbem-22287	46	26	that	that	PRON
fbem-22287	46	27	meet	meet	VERB
fbem-22287	46	28	their	their	PRON
fbem-22287	46	29	unique	unique	ADJ
fbem-22287	46	30	tastes	taste	NOUN
fbem-22287	46	31	and	and	CCONJ
fbem-22287	46	32	needs	need	NOUN
fbem-22287	46	33	.	.	PUNCT
fbem-22287	47	1	this	this	DET
fbem-22287	47	2	pursuit	pursuit	NOUN
fbem-22287	47	3	of	of	ADP
fbem-22287	47	4	personalization	personalization	NOUN
fbem-22287	47	5	is	be	AUX
fbem-22287	47	6	also	also	ADV
fbem-22287	47	7	reflected	reflect	VERB
fbem-22287	47	8	in	in	ADP
fbem-22287	47	9	brand	brand	NOUN
fbem-22287	47	10	choices	choice	NOUN
fbem-22287	47	11	,	,	PUNCT
fbem-22287	47	12	favoring	favor	VERB
fbem-22287	47	13	brands	brand	NOUN
fbem-22287	47	14	that	that	PRON
fbem-22287	47	15	resonate	resonate	VERB
fbem-22287	47	16	with	with	ADP
fbem-22287	47	17	them	they	PRON
fbem-22287	47	18	and	and	CCONJ
fbem-22287	47	19	transmit	transmit	VERB
fbem-22287	47	20	emotional	emotional	ADJ
fbem-22287	47	21	value	value	NOUN
fbem-22287	47	22	.	.	PUNCT
fbem-22287	48	1	for	for	ADP
fbem-22287	48	2	young	young	ADJ
fbem-22287	48	3	consumers	consumer	NOUN
fbem-22287	48	4	,	,	PUNCT
fbem-22287	48	5	factors	factor	NOUN
fbem-22287	48	6	such	such	ADJ
fbem-22287	48	7	as	as	ADP
fbem-22287	48	8	job	job	NOUN
fbem-22287	48	9	pressure	pressure	NOUN
fbem-22287	48	10	and	and	CCONJ
fbem-22287	48	11	rising	rise	VERB
fbem-22287	48	12	prices	price	NOUN
fbem-22287	48	13	make	make	VERB
fbem-22287	48	14	them	they	PRON
fbem-22287	48	15	focus	focus	VERB
fbem-22287	48	16	more	more	ADV
fbem-22287	48	17	on	on	ADP
fbem-22287	48	18	cost	cost	NOUN
fbem-22287	48	19	-	-	PUNCT
fbem-22287	48	20	effectiveness	effectiveness	NOUN
fbem-22287	48	21	and	and	CCONJ
fbem-22287	48	22	practicality	practicality	NOUN
fbem-22287	48	23	,	,	PUNCT
fbem-22287	48	24	preferring	prefer	VERB
fbem-22287	48	25	products	product	NOUN
fbem-22287	48	26	that	that	PRON
fbem-22287	48	27	can	can	AUX
fbem-22287	48	28	relieve	relieve	VERB
fbem-22287	48	29	stress	stress	NOUN
fbem-22287	48	30	and	and	CCONJ
fbem-22287	48	31	provide	provide	VERB
fbem-22287	48	32	emotional	emotional	ADJ
fbem-22287	48	33	comfort	comfort	NOUN
fbem-22287	48	34	.	.	PUNCT
fbem-22287	49	1	however	however	ADV
fbem-22287	49	2	,	,	PUNCT
fbem-22287	49	3	businesses	business	NOUN
fbem-22287	49	4	often	often	ADV
fbem-22287	49	5	struggle	struggle	VERB
fbem-22287	49	6	to	to	PART
fbem-22287	49	7	adapt	adapt	VERB
fbem-22287	49	8	quickly	quickly	ADV
fbem-22287	49	9	to	to	ADP
fbem-22287	49	10	these	these	DET
fbem-22287	49	11	changes	change	NOUN
fbem-22287	49	12	.	.	PUNCT
fbem-22287	50	1	many	many	ADJ
fbem-22287	50	2	continue	continue	VERB
fbem-22287	50	3	to	to	PART
fbem-22287	50	4	use	use	VERB
fbem-22287	50	5	traditional	traditional	ADJ
fbem-22287	50	6	marketing	marketing	NOUN
fbem-22287	50	7	strategies	strategy	NOUN
fbem-22287	50	8	,	,	PUNCT
fbem-22287	50	9	ignoring	ignore	VERB
fbem-22287	50	10	changes	change	NOUN
fbem-22287	50	11	in	in	ADP
fbem-22287	50	12	consumer	consumer	NOUN
fbem-22287	50	13	needs	need	NOUN
fbem-22287	50	14	.	.	PUNCT
fbem-22287	51	1	this	this	DET
fbem-22287	51	2	results	result	VERB
fbem-22287	51	3	in	in	ADP
fbem-22287	51	4	mismatches	mismatch	NOUN
fbem-22287	51	5	between	between	ADP
fbem-22287	51	6	products	product	NOUN
fbem-22287	51	7	and	and	CCONJ
fbem-22287	51	8	services	service	NOUN
fbem-22287	51	9	on	on	ADP
fbem-22287	51	10	the	the	DET
fbem-22287	51	11	market	market	NOUN
fbem-22287	51	12	,	,	PUNCT
fbem-22287	51	13	failing	fail	VERB
fbem-22287	51	14	to	to	PART
fbem-22287	51	15	meet	meet	VERB
fbem-22287	51	16	consumers	consumer	NOUN
fbem-22287	51	17	'	'	PART
fbem-22287	51	18	personalized	personalize	VERB
fbem-22287	51	19	needs	need	NOUN
fbem-22287	51	20	[	[	PUNCT
fbem-22287	51	21	9	9	NUM
fbem-22287	51	22	-	-	SYM
fbem-22287	51	23	10	10	NUM
fbem-22287	51	24	]	]	PUNCT
fbem-22287	51	25	.	.	PUNCT
fbem-22287	52	1	figure	figure	NOUN
fbem-22287	52	2	1	1	NUM
fbem-22287	52	3	.	.	PUNCT
fbem-22287	53	1	factors	factor	NOUN
fbem-22287	53	2	changing	change	VERB
fbem-22287	53	3	consumer	consumer	NOUN
fbem-22287	53	4	perceptions	perception	NOUN
fbem-22287	53	5	3.2	3.2	NUM
fbem-22287	53	6	.	.	PUNCT
fbem-22287	54	1	outdated	outdated	ADJ
fbem-22287	54	2	marketing	marketing	NOUN
fbem-22287	54	3	models	model	NOUN
fbem-22287	54	4	in	in	ADP
fbem-22287	54	5	the	the	DET
fbem-22287	54	6	context	context	NOUN
fbem-22287	54	7	of	of	ADP
fbem-22287	54	8	marketing	marketing	NOUN
fbem-22287	54	9	transformation	transformation	NOUN
fbem-22287	54	10	,	,	PUNCT
fbem-22287	54	11	although	although	SCONJ
fbem-22287	54	12	many	many	ADJ
fbem-22287	54	13	companies	company	NOUN
fbem-22287	54	14	have	have	AUX
fbem-22287	54	15	established	establish	VERB
fbem-22287	54	16	consumer	consumer	NOUN
fbem-22287	54	17	service	service	NOUN
fbem-22287	54	18	departments	department	NOUN
fbem-22287	54	19	aiming	aim	VERB
fbem-22287	54	20	for	for	ADP
fbem-22287	54	21	better	well	ADJ
fbem-22287	54	22	communication	communication	NOUN
fbem-22287	54	23	with	with	ADP
fbem-22287	54	24	consumers	consumer	NOUN
fbem-22287	54	25	,	,	PUNCT
fbem-22287	54	26	the	the	DET
fbem-22287	54	27	reality	reality	NOUN
fbem-22287	54	28	is	be	AUX
fbem-22287	54	29	often	often	ADV
fbem-22287	54	30	more	more	ADV
fbem-22287	54	31	complex	complex	ADJ
fbem-22287	54	32	than	than	SCONJ
fbem-22287	54	33	expected	expect	VERB
fbem-22287	54	34	.	.	PUNCT
fbem-22287	55	1	each	each	DET
fbem-22287	55	2	consumer	consumer	NOUN
fbem-22287	55	3	's	's	PART
fbem-22287	55	4	needs	need	NOUN
fbem-22287	55	5	are	be	AUX
fbem-22287	55	6	unique	unique	ADJ
fbem-22287	55	7	,	,	PUNCT
fbem-22287	55	8	and	and	CCONJ
fbem-22287	55	9	their	their	PRON
fbem-22287	55	10	consumption	consumption	NOUN
fbem-22287	55	11	concepts	concept	NOUN
fbem-22287	55	12	vary	vary	VERB
fbem-22287	55	13	widely	widely	ADV
fbem-22287	55	14	,	,	PUNCT
fbem-22287	55	15	often	often	ADV
fbem-22287	55	16	leading	lead	VERB
fbem-22287	55	17	to	to	ADP
fbem-22287	55	18	a	a	DET
fbem-22287	55	19	mismatch	mismatch	NOUN
fbem-22287	55	20	between	between	ADP
fbem-22287	55	21	the	the	DET
fbem-22287	55	22	services	service	NOUN
fbem-22287	55	23	provided	provide	VERB
fbem-22287	55	24	by	by	ADP
fbem-22287	55	25	companies	company	NOUN
fbem-22287	55	26	and	and	CCONJ
fbem-22287	55	27	the	the	DET
fbem-22287	55	28	actual	actual	ADJ
fbem-22287	55	29	needs	need	NOUN
fbem-22287	55	30	of	of	ADP
fbem-22287	55	31	consumers	consumer	NOUN
fbem-22287	55	32	.	.	PUNCT
fbem-22287	56	1	under	under	ADP
fbem-22287	56	2	traditional	traditional	ADJ
fbem-22287	56	3	marketing	marketing	NOUN
fbem-22287	56	4	models	model	NOUN
fbem-22287	56	5	,	,	PUNCT
fbem-22287	56	6	consumers	consumer	NOUN
fbem-22287	56	7	are	be	AUX
fbem-22287	56	8	often	often	ADV
fbem-22287	56	9	seen	see	VERB
fbem-22287	56	10	as	as	ADP
fbem-22287	56	11	a	a	DET
fbem-22287	56	12	whole	whole	NOUN
fbem-22287	56	13	,	,	PUNCT
fbem-22287	56	14	and	and	CCONJ
fbem-22287	56	15	companies	company	NOUN
fbem-22287	56	16	could	could	AUX
fbem-22287	56	17	promote	promote	VERB
fbem-22287	56	18	through	through	ADP
fbem-22287	56	19	unified	unified	ADJ
fbem-22287	56	20	promotional	promotional	ADJ
fbem-22287	56	21	methods	method	NOUN
fbem-22287	56	22	.	.	PUNCT
fbem-22287	57	1	however	however	ADV
fbem-22287	57	2	,	,	PUNCT
fbem-22287	57	3	this	this	DET
fbem-22287	57	4	one	one	NUM
fbem-22287	57	5	-	-	PUNCT
fbem-22287	57	6	size	size	NOUN
fbem-22287	57	7	-	-	PUNCT
fbem-22287	57	8	fits	fit	VERB
fbem-22287	57	9	-	-	PUNCT
fbem-22287	57	10	all	all	PRON
fbem-22287	57	11	strategy	strategy	NOUN
fbem-22287	57	12	no	no	ADV
fbem-22287	57	13	longer	long	ADV
fbem-22287	57	14	works	work	VERB
fbem-22287	57	15	in	in	ADP
fbem-22287	57	16	the	the	DET
fbem-22287	57	17	digital	digital	ADJ
fbem-22287	57	18	economy	economy	NOUN
fbem-22287	57	19	era	era	NOUN
fbem-22287	57	20	.	.	PUNCT
fbem-22287	58	1	modern	modern	ADJ
fbem-22287	58	2	marketing	marketing	NOUN
fbem-22287	58	3	strategies	strategy	NOUN
fbem-22287	58	4	must	must	AUX
fbem-22287	58	5	precisely	precisely	ADV
fbem-22287	58	6	grasp	grasp	VERB
fbem-22287	58	7	each	each	DET
fbem-22287	58	8	consumer	consumer	NOUN
fbem-22287	58	9	's	's	PART
fbem-22287	58	10	needs	need	NOUN
fbem-22287	58	11	and	and	CCONJ
fbem-22287	58	12	achieve	achieve	VERB
fbem-22287	58	13	deep	deep	ADJ
fbem-22287	58	14	interaction	interaction	NOUN
fbem-22287	58	15	with	with	ADP
fbem-22287	58	16	them	they	PRON
fbem-22287	58	17	.	.	PUNCT
fbem-22287	59	1	this	this	PRON
fbem-22287	59	2	involves	involve	VERB
fbem-22287	59	3	not	not	PART
fbem-22287	59	4	just	just	ADV
fbem-22287	59	5	simple	simple	ADJ
fbem-22287	59	6	brand	brand	NOUN
fbem-22287	59	7	promotion	promotion	NOUN
fbem-22287	59	8	but	but	CCONJ
fbem-22287	59	9	providing	provide	VERB
fbem-22287	59	10	consumers	consumer	NOUN
fbem-22287	59	11	with	with	ADP
fbem-22287	59	12	personalized	personalized	ADJ
fbem-22287	59	13	consultation	consultation	NOUN
fbem-22287	59	14	services	service	NOUN
fbem-22287	59	15	,	,	PUNCT
fbem-22287	59	16	order	order	NOUN
fbem-22287	59	17	tracking	tracking	NOUN
fbem-22287	59	18	,	,	PUNCT
fbem-22287	59	19	and	and	CCONJ
fbem-22287	59	20	comprehensive	comprehensive	ADJ
fbem-22287	59	21	services	service	NOUN
fbem-22287	59	22	.	.	PUNCT
fbem-22287	60	1	however	however	ADV
fbem-22287	60	2	,	,	PUNCT
fbem-22287	60	3	some	some	DET
fbem-22287	60	4	companies	company	NOUN
fbem-22287	60	5	lack	lack	VERB
fbem-22287	60	6	the	the	DET
fbem-22287	60	7	human	human	ADJ
fbem-22287	60	8	resource	resource	NOUN
fbem-22287	60	9	capabilities	capability	NOUN
fbem-22287	60	10	to	to	PART
fbem-22287	60	11	support	support	VERB
fbem-22287	60	12	this	this	DET
fbem-22287	60	13	refined	refined	ADJ
fbem-22287	60	14	service	service	NOUN
fbem-22287	60	15	model	model	NOUN
fbem-22287	60	16	.	.	PUNCT
fbem-22287	61	1	due	due	ADP
fbem-22287	61	2	to	to	ADP
fbem-22287	61	3	a	a	DET
fbem-22287	61	4	lack	lack	NOUN
fbem-22287	61	5	of	of	ADP
fbem-22287	61	6	accurate	accurate	ADJ
fbem-22287	61	7	market	market	NOUN
fbem-22287	61	8	forecasts	forecast	NOUN
fbem-22287	61	9	,	,	PUNCT
fbem-22287	61	10	it	it	PRON
fbem-22287	61	11	is	be	AUX
fbem-22287	61	12	often	often	ADV
fbem-22287	61	13	difficult	difficult	ADJ
fbem-22287	61	14	to	to	PART
fbem-22287	61	15	make	make	VERB
fbem-22287	61	16	timely	timely	ADJ
fbem-22287	61	17	adjustments	adjustment	NOUN
fbem-22287	61	18	in	in	ADP
fbem-22287	61	19	marketing	marketing	NOUN
fbem-22287	61	20	direction	direction	NOUN
fbem-22287	61	21	,	,	PUNCT
fbem-22287	61	22	channels	channel	NOUN
fbem-22287	61	23	,	,	PUNCT
fbem-22287	61	24	and	and	CCONJ
fbem-22287	61	25	strategies	strategy	NOUN
fbem-22287	61	26	,	,	PUNCT
fbem-22287	61	27	ultimately	ultimately	ADV
fbem-22287	61	28	leading	lead	VERB
fbem-22287	61	29	to	to	ADP
fbem-22287	61	30	unsatisfactory	unsatisfactory	ADJ
fbem-22287	61	31	marketing	marketing	NOUN
fbem-22287	61	32	outcomes	outcome	NOUN
fbem-22287	61	33	.	.	PUNCT
fbem-22287	62	1	3.3	3.3	NUM
fbem-22287	62	2	.	.	PUNCT
fbem-22287	63	1	inadequate	inadequate	ADJ
fbem-22287	63	2	talent	talent	NOUN
fbem-22287	63	3	allocation	allocation	NOUN
fbem-22287	63	4	in	in	ADP
fbem-22287	63	5	the	the	DET
fbem-22287	63	6	wave	wave	NOUN
fbem-22287	63	7	of	of	ADP
fbem-22287	63	8	marketing	marketing	NOUN
fbem-22287	63	9	transformation	transformation	NOUN
fbem-22287	63	10	,	,	PUNCT
fbem-22287	63	11	many	many	ADJ
fbem-22287	63	12	issues	issue	NOUN
fbem-22287	63	13	still	still	ADV
fbem-22287	63	14	exist	exist	VERB
fbem-22287	63	15	in	in	ADP
fbem-22287	63	16	how	how	SCONJ
fbem-22287	63	17	businesses	business	NOUN
fbem-22287	63	18	communicate	communicate	VERB
fbem-22287	63	19	with	with	ADP
fbem-22287	63	20	consumers	consumer	NOUN
fbem-22287	63	21	,	,	PUNCT
fbem-22287	63	22	as	as	SCONJ
fbem-22287	63	23	shown	show	VERB
fbem-22287	63	24	in	in	ADP
fbem-22287	63	25	figure	figure	NOUN
fbem-22287	63	26	2	2	NUM
fbem-22287	63	27	.	.	PUNCT
fbem-22287	63	28	despite	despite	SCONJ
fbem-22287	63	29	the	the	DET
fbem-22287	63	30	establishment	establishment	NOUN
fbem-22287	63	31	of	of	ADP
fbem-22287	63	32	consumer	consumer	NOUN
fbem-22287	63	33	service	service	NOUN
fbem-22287	63	34	departments	department	NOUN
fbem-22287	63	35	aiming	aim	VERB
fbem-22287	63	36	to	to	PART
fbem-22287	63	37	build	build	VERB
fbem-22287	63	38	closer	close	ADJ
fbem-22287	63	39	connections	connection	NOUN
fbem-22287	63	40	with	with	ADP
fbem-22287	63	41	consumers	consumer	NOUN
fbem-22287	63	42	,	,	PUNCT
fbem-22287	63	43	the	the	DET
fbem-22287	63	44	differences	difference	NOUN
fbem-22287	63	45	in	in	ADP
fbem-22287	63	46	needs	need	NOUN
fbem-22287	63	47	and	and	CCONJ
fbem-22287	63	48	concepts	concept	NOUN
fbem-22287	63	49	among	among	ADP
fbem-22287	63	50	different	different	ADJ
fbem-22287	63	51	consumers	consumer	NOUN
fbem-22287	63	52	make	make	VERB
fbem-22287	63	53	service	service	NOUN
fbem-22287	63	54	matching	match	VERB
fbem-22287	63	55	exceptionally	exceptionally	ADV
fbem-22287	63	56	challenging	challenging	ADJ
fbem-22287	63	57	.	.	PUNCT
fbem-22287	64	1	in	in	ADP
fbem-22287	64	2	traditional	traditional	ADJ
fbem-22287	64	3	marketing	marketing	NOUN
fbem-22287	64	4	methods	method	NOUN
fbem-22287	64	5	,	,	PUNCT
fbem-22287	64	6	consumers	consumer	NOUN
fbem-22287	64	7	are	be	AUX
fbem-22287	64	8	viewed	view	VERB
fbem-22287	64	9	as	as	ADP
fbem-22287	64	10	a	a	DET
fbem-22287	64	11	whole	whole	NOUN
fbem-22287	64	12	,	,	PUNCT
fbem-22287	64	13	and	and	CCONJ
fbem-22287	64	14	companies	company	NOUN
fbem-22287	64	15	employ	employ	VERB
fbem-22287	64	16	a	a	DET
fbem-22287	64	17	uniform	uniform	ADJ
fbem-22287	64	18	promotional	promotional	ADJ
fbem-22287	64	19	strategy	strategy	NOUN
fbem-22287	64	20	.	.	PUNCT
fbem-22287	65	1	however	however	ADV
fbem-22287	65	2	,	,	PUNCT
fbem-22287	65	3	in	in	ADP
fbem-22287	65	4	the	the	DET
fbem-22287	65	5	digital	digital	ADJ
fbem-22287	65	6	economy	economy	NOUN
fbem-22287	65	7	era	era	NOUN
fbem-22287	65	8	,	,	PUNCT
fbem-22287	65	9	242	242	NUM
fbem-22287	65	10	consumer	consumer	NOUN
fbem-22287	65	11	needs	need	NOUN
fbem-22287	65	12	have	have	AUX
fbem-22287	65	13	become	become	VERB
fbem-22287	65	14	more	more	ADV
fbem-22287	65	15	diversified	diversified	ADJ
fbem-22287	65	16	and	and	CCONJ
fbem-22287	65	17	personalized	personalized	ADJ
fbem-22287	65	18	.	.	PUNCT
fbem-22287	66	1	they	they	PRON
fbem-22287	66	2	require	require	VERB
fbem-22287	66	3	more	more	ADV
fbem-22287	66	4	precise	precise	ADJ
fbem-22287	66	5	and	and	CCONJ
fbem-22287	66	6	intimate	intimate	ADJ
fbem-22287	66	7	services	service	NOUN
fbem-22287	66	8	.	.	PUNCT
fbem-22287	67	1	companies	company	NOUN
fbem-22287	67	2	must	must	AUX
fbem-22287	67	3	not	not	PART
fbem-22287	67	4	only	only	ADV
fbem-22287	67	5	promote	promote	VERB
fbem-22287	67	6	their	their	PRON
fbem-22287	67	7	brands	brand	NOUN
fbem-22287	67	8	but	but	CCONJ
fbem-22287	67	9	also	also	ADV
fbem-22287	67	10	answer	answer	VERB
fbem-22287	67	11	consumer	consumer	NOUN
fbem-22287	67	12	questions	question	NOUN
fbem-22287	67	13	,	,	PUNCT
fbem-22287	67	14	track	track	VERB
fbem-22287	67	15	order	order	NOUN
fbem-22287	67	16	statuses	status	NOUN
fbem-22287	67	17	,	,	PUNCT
fbem-22287	67	18	and	and	CCONJ
fbem-22287	67	19	provide	provide	VERB
fbem-22287	67	20	a	a	DET
fbem-22287	67	21	comprehensive	comprehensive	ADJ
fbem-22287	67	22	service	service	NOUN
fbem-22287	67	23	experience	experience	NOUN
fbem-22287	67	24	.	.	PUNCT
fbem-22287	68	1	however	however	ADV
fbem-22287	68	2	,	,	PUNCT
fbem-22287	68	3	some	some	DET
fbem-22287	68	4	companies	company	NOUN
fbem-22287	68	5	have	have	AUX
fbem-22287	68	6	limited	limit	VERB
fbem-22287	68	7	human	human	ADJ
fbem-22287	68	8	resource	resource	NOUN
fbem-22287	68	9	capabilities	capability	NOUN
fbem-22287	68	10	that	that	PRON
fbem-22287	68	11	can	can	AUX
fbem-22287	68	12	not	not	PART
fbem-22287	68	13	support	support	VERB
fbem-22287	68	14	the	the	DET
fbem-22287	68	15	need	need	NOUN
fbem-22287	68	16	for	for	ADP
fbem-22287	68	17	deep	deep	ADJ
fbem-22287	68	18	interaction	interaction	NOUN
fbem-22287	68	19	with	with	ADP
fbem-22287	68	20	consumers	consumer	NOUN
fbem-22287	68	21	.	.	PUNCT
fbem-22287	69	1	the	the	DET
fbem-22287	69	2	professional	professional	ADJ
fbem-22287	69	3	knowledge	knowledge	NOUN
fbem-22287	69	4	,	,	PUNCT
fbem-22287	69	5	communication	communication	NOUN
fbem-22287	69	6	abilities	ability	NOUN
fbem-22287	69	7	,	,	PUNCT
fbem-22287	69	8	and	and	CCONJ
fbem-22287	69	9	service	service	NOUN
fbem-22287	69	10	awareness	awareness	NOUN
fbem-22287	69	11	of	of	ADP
fbem-22287	69	12	service	service	NOUN
fbem-22287	69	13	personnel	personnel	NOUN
fbem-22287	69	14	urgently	urgently	ADV
fbem-22287	69	15	need	need	VERB
fbem-22287	69	16	improvement	improvement	NOUN
fbem-22287	69	17	.	.	PUNCT
fbem-22287	70	1	additionally	additionally	ADV
fbem-22287	70	2	,	,	PUNCT
fbem-22287	70	3	companies	company	NOUN
fbem-22287	70	4	often	often	ADV
fbem-22287	70	5	lack	lack	VERB
fbem-22287	70	6	the	the	DET
fbem-22287	70	7	ability	ability	NOUN
fbem-22287	70	8	to	to	PART
fbem-22287	70	9	accurately	accurately	ADV
fbem-22287	70	10	forecast	forecast	VERB
fbem-22287	70	11	market	market	NOUN
fbem-22287	70	12	developments	development	NOUN
fbem-22287	70	13	during	during	ADP
fbem-22287	70	14	the	the	DET
fbem-22287	70	15	brand	brand	NOUN
fbem-22287	70	16	marketing	marketing	NOUN
fbem-22287	70	17	process	process	NOUN
fbem-22287	70	18	,	,	PUNCT
fbem-22287	70	19	unable	unable	ADJ
fbem-22287	70	20	to	to	PART
fbem-22287	70	21	adjust	adjust	VERB
fbem-22287	70	22	their	their	PRON
fbem-22287	70	23	marketing	marketing	NOUN
fbem-22287	70	24	direction	direction	NOUN
fbem-22287	70	25	,	,	PUNCT
fbem-22287	70	26	channels	channel	NOUN
fbem-22287	70	27	,	,	PUNCT
fbem-22287	70	28	and	and	CCONJ
fbem-22287	70	29	strategies	strategy	NOUN
fbem-22287	70	30	in	in	ADP
fbem-22287	70	31	time	time	NOUN
fbem-22287	70	32	.	.	PUNCT
fbem-22287	71	1	this	this	PRON
fbem-22287	71	2	leads	lead	VERB
fbem-22287	71	3	to	to	ADP
fbem-22287	71	4	a	a	DET
fbem-22287	71	5	sluggish	sluggish	ADJ
fbem-22287	71	6	response	response	NOUN
fbem-22287	71	7	to	to	ADP
fbem-22287	71	8	market	market	NOUN
fbem-22287	71	9	changes	change	NOUN
fbem-22287	71	10	,	,	PUNCT
fbem-22287	71	11	missing	miss	VERB
fbem-22287	71	12	opportunities	opportunity	NOUN
fbem-22287	71	13	,	,	PUNCT
fbem-22287	71	14	and	and	CCONJ
fbem-22287	71	15	ultimately	ultimately	ADV
fbem-22287	71	16	diminishing	diminish	VERB
fbem-22287	71	17	marketing	marketing	NOUN
fbem-22287	71	18	effectiveness	effectiveness	NOUN
fbem-22287	71	19	.	.	PUNCT
fbem-22287	72	1	figure	figure	NOUN
fbem-22287	72	2	2	2	NUM
fbem-22287	72	3	.	.	PUNCT
fbem-22287	72	4	challenges	challenge	NOUN
fbem-22287	72	5	in	in	ADP
fbem-22287	72	6	business	business	NOUN
fbem-22287	72	7	-	-	PUNCT
fbem-22287	72	8	consumer	consumer	NOUN
fbem-22287	72	9	communication	communication	NOUN
fbem-22287	72	10	4	4	NUM
fbem-22287	72	11	.	.	PUNCT
fbem-22287	72	12	brand	brand	NOUN
fbem-22287	72	13	marketing	marketing	NOUN
fbem-22287	72	14	strategy	strategy	NOUN
fbem-22287	72	15	suggestions	suggestion	NOUN
fbem-22287	72	16	in	in	ADP
fbem-22287	72	17	the	the	DET
fbem-22287	72	18	context	context	NOUN
fbem-22287	72	19	of	of	ADP
fbem-22287	72	20	the	the	DET
fbem-22287	72	21	digital	digital	ADJ
fbem-22287	72	22	economy	economy	NOUN
fbem-22287	72	23	4.1	4.1	NUM
fbem-22287	72	24	.	.	PUNCT
fbem-22287	73	1	changing	change	VERB
fbem-22287	73	2	conventional	conventional	ADJ
fbem-22287	73	3	thinking	thinking	NOUN
fbem-22287	73	4	to	to	PART
fbem-22287	73	5	keep	keep	VERB
fbem-22287	73	6	up	up	ADP
fbem-22287	73	7	with	with	ADP
fbem-22287	73	8	the	the	DET
fbem-22287	73	9	times	time	NOUN
fbem-22287	73	10	,	,	PUNCT
fbem-22287	73	11	companies	company	NOUN
fbem-22287	73	12	should	should	AUX
fbem-22287	73	13	fully	fully	ADV
fbem-22287	73	14	leverage	leverage	VERB
fbem-22287	73	15	the	the	DET
fbem-22287	73	16	advantages	advantage	NOUN
fbem-22287	73	17	of	of	ADP
fbem-22287	73	18	digital	digital	ADJ
fbem-22287	73	19	technology	technology	NOUN
fbem-22287	73	20	,	,	PUNCT
fbem-22287	73	21	transform	transform	VERB
fbem-22287	73	22	their	their	PRON
fbem-22287	73	23	traditional	traditional	ADJ
fbem-22287	73	24	business	business	NOUN
fbem-22287	73	25	models	model	NOUN
fbem-22287	73	26	through	through	ADP
fbem-22287	73	27	integration	integration	NOUN
fbem-22287	73	28	with	with	ADP
fbem-22287	73	29	digital	digital	ADJ
fbem-22287	73	30	technologies	technology	NOUN
fbem-22287	73	31	,	,	PUNCT
fbem-22287	73	32	and	and	CCONJ
fbem-22287	73	33	enhance	enhance	VERB
fbem-22287	73	34	the	the	DET
fbem-22287	73	35	intelligence	intelligence	NOUN
fbem-22287	73	36	of	of	ADP
fbem-22287	73	37	online	online	ADJ
fbem-22287	73	38	operations	operation	NOUN
fbem-22287	73	39	.	.	PUNCT
fbem-22287	74	1	using	use	VERB
fbem-22287	74	2	big	big	ADJ
fbem-22287	74	3	data	datum	NOUN
fbem-22287	74	4	,	,	PUNCT
fbem-22287	74	5	artificial	artificial	ADJ
fbem-22287	74	6	intelligence	intelligence	NOUN
fbem-22287	74	7	,	,	PUNCT
fbem-22287	74	8	and	and	CCONJ
fbem-22287	74	9	other	other	ADJ
fbem-22287	74	10	technologies	technology	NOUN
fbem-22287	74	11	for	for	ADP
fbem-22287	74	12	precision	precision	NOUN
fbem-22287	74	13	marketing	marketing	NOUN
fbem-22287	74	14	,	,	PUNCT
fbem-22287	74	15	companies	company	NOUN
fbem-22287	74	16	can	can	AUX
fbem-22287	74	17	optimize	optimize	VERB
fbem-22287	74	18	user	user	NOUN
fbem-22287	74	19	experience	experience	NOUN
fbem-22287	74	20	through	through	ADP
fbem-22287	74	21	digital	digital	ADJ
fbem-22287	74	22	means	mean	NOUN
fbem-22287	74	23	,	,	PUNCT
fbem-22287	74	24	enhancing	enhance	VERB
fbem-22287	74	25	the	the	DET
fbem-22287	74	26	overall	overall	ADJ
fbem-22287	74	27	competitiveness	competitiveness	NOUN
fbem-22287	74	28	of	of	ADP
fbem-22287	74	29	the	the	DET
fbem-22287	74	30	brand	brand	NOUN
fbem-22287	74	31	.	.	PUNCT
fbem-22287	75	1	moreover	moreover	ADV
fbem-22287	75	2	,	,	PUNCT
fbem-22287	75	3	viewing	view	VERB
fbem-22287	75	4	problems	problem	NOUN
fbem-22287	75	5	from	from	ADP
fbem-22287	75	6	a	a	DET
fbem-22287	75	7	developmental	developmental	ADJ
fbem-22287	75	8	perspective	perspective	NOUN
fbem-22287	75	9	,	,	PUNCT
fbem-22287	75	10	incorporating	incorporate	VERB
fbem-22287	75	11	digital	digital	ADJ
fbem-22287	75	12	brand	brand	NOUN
fbem-22287	75	13	building	building	NOUN
fbem-22287	75	14	into	into	ADP
fbem-22287	75	15	corporate	corporate	ADJ
fbem-22287	75	16	strategy	strategy	NOUN
fbem-22287	75	17	,	,	PUNCT
fbem-22287	75	18	recognizing	recognize	VERB
fbem-22287	75	19	the	the	DET
fbem-22287	75	20	position	position	NOUN
fbem-22287	75	21	of	of	ADP
fbem-22287	75	22	the	the	DET
fbem-22287	75	23	digital	digital	ADJ
fbem-22287	75	24	economy	economy	NOUN
fbem-22287	75	25	in	in	ADP
fbem-22287	75	26	business	business	NOUN
fbem-22287	75	27	development	development	NOUN
fbem-22287	75	28	,	,	PUNCT
fbem-22287	75	29	and	and	CCONJ
fbem-22287	75	30	deeply	deeply	ADV
fbem-22287	75	31	exploring	explore	VERB
fbem-22287	75	32	the	the	DET
fbem-22287	75	33	potential	potential	ADJ
fbem-22287	75	34	value	value	NOUN
fbem-22287	75	35	of	of	ADP
fbem-22287	75	36	data	datum	NOUN
fbem-22287	75	37	are	be	AUX
fbem-22287	75	38	essential	essential	ADJ
fbem-22287	75	39	paths	path	NOUN
fbem-22287	75	40	to	to	ADP
fbem-22287	75	41	achieving	achieve	VERB
fbem-22287	75	42	long	long	ADJ
fbem-22287	75	43	-	-	PUNCT
fbem-22287	75	44	term	term	NOUN
fbem-22287	75	45	brand	brand	NOUN
fbem-22287	75	46	development	development	NOUN
fbem-22287	75	47	.	.	PUNCT
fbem-22287	76	1	in	in	ADP
fbem-22287	76	2	the	the	DET
fbem-22287	76	3	digital	digital	ADJ
fbem-22287	76	4	age	age	NOUN
fbem-22287	76	5	,	,	PUNCT
fbem-22287	76	6	where	where	SCONJ
fbem-22287	76	7	individuality	individuality	NOUN
fbem-22287	76	8	and	and	CCONJ
fbem-22287	76	9	emotion	emotion	NOUN
fbem-22287	76	10	are	be	AUX
fbem-22287	76	11	freely	freely	ADV
fbem-22287	76	12	expressed	express	VERB
fbem-22287	76	13	online	online	ADV
fbem-22287	76	14	,	,	PUNCT
fbem-22287	76	15	companies	company	NOUN
fbem-22287	76	16	should	should	AUX
fbem-22287	76	17	seize	seize	VERB
fbem-22287	76	18	this	this	DET
fbem-22287	76	19	opportunity	opportunity	NOUN
fbem-22287	76	20	to	to	PART
fbem-22287	76	21	stir	stir	VERB
fbem-22287	76	22	emotional	emotional	ADJ
fbem-22287	76	23	resonance	resonance	NOUN
fbem-22287	76	24	between	between	ADP
fbem-22287	76	25	the	the	DET
fbem-22287	76	26	brand	brand	NOUN
fbem-22287	76	27	and	and	CCONJ
fbem-22287	76	28	consumers	consumer	NOUN
fbem-22287	76	29	through	through	ADP
fbem-22287	76	30	digital	digital	ADJ
fbem-22287	76	31	technologies	technology	NOUN
fbem-22287	76	32	.	.	PUNCT
fbem-22287	77	1	enhancing	enhance	VERB
fbem-22287	77	2	user	user	NOUN
fbem-22287	77	3	engagement	engagement	NOUN
fbem-22287	77	4	and	and	CCONJ
fbem-22287	77	5	strengthening	strengthen	VERB
fbem-22287	77	6	the	the	DET
fbem-22287	77	7	close	close	ADJ
fbem-22287	77	8	connection	connection	NOUN
fbem-22287	77	9	between	between	ADP
fbem-22287	77	10	businesses	business	NOUN
fbem-22287	77	11	and	and	CCONJ
fbem-22287	77	12	users	user	NOUN
fbem-22287	77	13	through	through	ADP
fbem-22287	77	14	digital	digital	ADJ
fbem-22287	77	15	technology	technology	NOUN
fbem-22287	77	16	makes	make	VERB
fbem-22287	77	17	products	product	NOUN
fbem-22287	77	18	more	more	ADV
fbem-22287	77	19	aligned	align	VERB
fbem-22287	77	20	with	with	ADP
fbem-22287	77	21	consumer	consumer	NOUN
fbem-22287	77	22	life	life	NOUN
fbem-22287	77	23	scenarios	scenario	NOUN
fbem-22287	77	24	,	,	PUNCT
fbem-22287	77	25	thereby	thereby	ADV
fbem-22287	77	26	increasing	increase	VERB
fbem-22287	77	27	user	user	NOUN
fbem-22287	77	28	stickiness	stickiness	NOUN
fbem-22287	77	29	to	to	ADP
fbem-22287	77	30	the	the	DET
fbem-22287	77	31	brand	brand	NOUN
fbem-22287	77	32	.	.	PUNCT
fbem-22287	78	1	additionally	additionally	ADV
fbem-22287	78	2	,	,	PUNCT
fbem-22287	78	3	combining	combine	VERB
fbem-22287	78	4	digital	digital	ADJ
fbem-22287	78	5	applications	application	NOUN
fbem-22287	78	6	to	to	PART
fbem-22287	78	7	create	create	VERB
fbem-22287	78	8	brands	brand	NOUN
fbem-22287	78	9	with	with	ADP
fbem-22287	78	10	viral	viral	ADJ
fbem-22287	78	11	effects	effect	NOUN
fbem-22287	78	12	is	be	AUX
fbem-22287	78	13	key	key	ADJ
fbem-22287	78	14	for	for	SCONJ
fbem-22287	78	15	companies	company	NOUN
fbem-22287	78	16	to	to	PART
fbem-22287	78	17	stand	stand	VERB
fbem-22287	78	18	out	out	ADP
fbem-22287	78	19	in	in	ADP
fbem-22287	78	20	fierce	fierce	ADJ
fbem-22287	78	21	market	market	NOUN
fbem-22287	78	22	competition	competition	NOUN
fbem-22287	78	23	[	[	X
fbem-22287	78	24	11	11	NUM
fbem-22287	78	25	-	-	SYM
fbem-22287	78	26	12	12	NUM
fbem-22287	78	27	]	]	PUNCT
fbem-22287	78	28	.	.	PUNCT
fbem-22287	79	1	4.2	4.2	NUM
fbem-22287	79	2	.	.	PUNCT
fbem-22287	80	1	creating	create	VERB
fbem-22287	80	2	brand	brand	NOUN
fbem-22287	80	3	products	product	NOUN
fbem-22287	80	4	to	to	PART
fbem-22287	80	5	establish	establish	VERB
fbem-22287	80	6	a	a	DET
fbem-22287	80	7	unique	unique	ADJ
fbem-22287	80	8	position	position	NOUN
fbem-22287	80	9	in	in	ADP
fbem-22287	80	10	consumers	consumer	NOUN
fbem-22287	80	11	'	'	PART
fbem-22287	80	12	minds	mind	NOUN
fbem-22287	80	13	,	,	PUNCT
fbem-22287	80	14	companies	company	NOUN
fbem-22287	80	15	must	must	AUX
fbem-22287	80	16	make	make	VERB
fbem-22287	80	17	strategic	strategic	ADJ
fbem-22287	80	18	choices	choice	NOUN
fbem-22287	80	19	when	when	SCONJ
fbem-22287	80	20	planning	planning	NOUN
fbem-22287	80	21	product	product	NOUN
fbem-22287	80	22	lines	line	NOUN
fbem-22287	80	23	.	.	PUNCT
fbem-22287	81	1	brand	brand	NOUN
fbem-22287	81	2	products	product	NOUN
fbem-22287	81	3	are	be	AUX
fbem-22287	81	4	the	the	DET
fbem-22287	81	5	soul	soul	NOUN
fbem-22287	81	6	of	of	ADP
fbem-22287	81	7	a	a	DET
fbem-22287	81	8	company	company	NOUN
fbem-22287	81	9	's	's	PART
fbem-22287	81	10	brand	brand	NOUN
fbem-22287	81	11	,	,	PUNCT
fbem-22287	81	12	rapidly	rapidly	ADV
fbem-22287	81	13	occupying	occupy	VERB
fbem-22287	81	14	a	a	DET
fbem-22287	81	15	place	place	NOUN
fbem-22287	81	16	in	in	ADP
fbem-22287	81	17	consumers	consumer	NOUN
fbem-22287	81	18	'	'	PART
fbem-22287	81	19	hearts	heart	NOUN
fbem-22287	81	20	with	with	ADP
fbem-22287	81	21	their	their	PRON
fbem-22287	81	22	unique	unique	ADJ
fbem-22287	81	23	features	feature	NOUN
fbem-22287	81	24	and	and	CCONJ
fbem-22287	81	25	value	value	NOUN
fbem-22287	81	26	.	.	PUNCT
fbem-22287	82	1	such	such	ADJ
fbem-22287	82	2	products	product	NOUN
fbem-22287	82	3	,	,	PUNCT
fbem-22287	82	4	with	with	ADP
fbem-22287	82	5	their	their	PRON
fbem-22287	82	6	differentiated	differentiated	ADJ
fbem-22287	82	7	advantages	advantage	NOUN
fbem-22287	82	8	,	,	PUNCT
fbem-22287	82	9	more	more	ADV
fbem-22287	82	10	precisely	precisely	ADV
fbem-22287	82	11	attract	attract	VERB
fbem-22287	82	12	target	target	NOUN
fbem-22287	82	13	users	user	NOUN
fbem-22287	82	14	and	and	CCONJ
fbem-22287	82	15	simplify	simplify	VERB
fbem-22287	82	16	the	the	DET
fbem-22287	82	17	consumer	consumer	NOUN
fbem-22287	82	18	decision	decision	NOUN
fbem-22287	82	19	-	-	PUNCT
fbem-22287	82	20	making	make	VERB
fbem-22287	82	21	process	process	NOUN
fbem-22287	82	22	.	.	PUNCT
fbem-22287	83	1	when	when	SCONJ
fbem-22287	83	2	consumers	consumer	NOUN
fbem-22287	83	3	mention	mention	VERB
fbem-22287	83	4	a	a	DET
fbem-22287	83	5	brand	brand	NOUN
fbem-22287	83	6	,	,	PUNCT
fbem-22287	83	7	they	they	PRON
fbem-22287	83	8	should	should	AUX
fbem-22287	83	9	immediately	immediately	ADV
fbem-22287	83	10	associate	associate	VERB
fbem-22287	83	11	it	it	PRON
fbem-22287	83	12	with	with	ADP
fbem-22287	83	13	its	its	PRON
fbem-22287	83	14	flagship	flagship	NOUN
fbem-22287	83	15	products	product	NOUN
fbem-22287	83	16	,	,	PUNCT
fbem-22287	83	17	which	which	PRON
fbem-22287	83	18	is	be	AUX
fbem-22287	83	19	the	the	DET
fbem-22287	83	20	strong	strong	ADJ
fbem-22287	83	21	focusing	focus	VERB
fbem-22287	83	22	power	power	NOUN
fbem-22287	83	23	brought	bring	VERB
fbem-22287	83	24	by	by	ADP
fbem-22287	83	25	these	these	DET
fbem-22287	83	26	products	product	NOUN
fbem-22287	83	27	.	.	PUNCT
fbem-22287	84	1	in	in	ADP
fbem-22287	84	2	the	the	DET
fbem-22287	84	3	brand	brand	NOUN
fbem-22287	84	4	marketing	marketing	NOUN
fbem-22287	84	5	process	process	NOUN
fbem-22287	84	6	,	,	PUNCT
fbem-22287	84	7	companies	company	NOUN
fbem-22287	84	8	should	should	AUX
fbem-22287	84	9	adhere	adhere	VERB
fbem-22287	84	10	to	to	ADP
fbem-22287	84	11	the	the	DET
fbem-22287	84	12	principle	principle	NOUN
fbem-22287	84	13	of	of	ADP
fbem-22287	84	14	"	"	PUNCT
fbem-22287	84	15	having	have	VERB
fbem-22287	84	16	what	what	PRON
fbem-22287	84	17	others	other	NOUN
fbem-22287	84	18	do	do	AUX
fbem-22287	84	19	n't	not	PART
fbem-22287	84	20	have	have	VERB
fbem-22287	84	21	,	,	PUNCT
fbem-22287	84	22	and	and	CCONJ
fbem-22287	84	23	excelling	excel	VERB
fbem-22287	84	24	where	where	SCONJ
fbem-22287	84	25	others	other	NOUN
fbem-22287	84	26	do	do	VERB
fbem-22287	84	27	,	,	PUNCT
fbem-22287	84	28	"	"	PUNCT
fbem-22287	84	29	continuously	continuously	ADV
fbem-22287	84	30	improving	improve	VERB
fbem-22287	84	31	product	product	NOUN
fbem-22287	84	32	quality	quality	NOUN
fbem-22287	84	33	and	and	CCONJ
fbem-22287	84	34	service	service	NOUN
fbem-22287	84	35	levels	level	NOUN
fbem-22287	84	36	.	.	PUNCT
fbem-22287	85	1	only	only	ADV
fbem-22287	85	2	by	by	ADP
fbem-22287	85	3	establishing	establish	VERB
fbem-22287	85	4	a	a	DET
fbem-22287	85	5	solid	solid	ADJ
fbem-22287	85	6	footing	footing	NOUN
fbem-22287	85	7	in	in	ADP
fbem-22287	85	8	the	the	DET
fbem-22287	85	9	market	market	NOUN
fbem-22287	85	10	can	can	AUX
fbem-22287	85	11	companies	company	NOUN
fbem-22287	85	12	have	have	VERB
fbem-22287	85	13	broader	broad	ADJ
fbem-22287	85	14	development	development	NOUN
fbem-22287	85	15	prospects	prospect	NOUN
fbem-22287	85	16	.	.	PUNCT
fbem-22287	86	1	therefore	therefore	ADV
fbem-22287	86	2	,	,	PUNCT
fbem-22287	86	3	when	when	SCONJ
fbem-22287	86	4	new	new	ADJ
fbem-22287	86	5	brands	brand	NOUN
fbem-22287	86	6	enter	enter	VERB
fbem-22287	86	7	the	the	DET
fbem-22287	86	8	market	market	NOUN
fbem-22287	86	9	,	,	PUNCT
fbem-22287	86	10	they	they	PRON
fbem-22287	86	11	should	should	AUX
fbem-22287	86	12	avoid	avoid	VERB
fbem-22287	86	13	shortsighted	shortsighted	ADJ
fbem-22287	86	14	behaviors	behavior	NOUN
fbem-22287	86	15	of	of	ADP
fbem-22287	86	16	blind	blind	ADJ
fbem-22287	86	17	expansion	expansion	NOUN
fbem-22287	86	18	and	and	CCONJ
fbem-22287	86	19	multi	multi	ADJ
fbem-22287	86	20	-	-	ADJ
fbem-22287	86	21	line	line	ADJ
fbem-22287	86	22	operations	operation	NOUN
fbem-22287	86	23	.	.	PUNCT
fbem-22287	87	1	instead	instead	ADV
fbem-22287	87	2	,	,	PUNCT
fbem-22287	87	3	they	they	PRON
fbem-22287	87	4	should	should	AUX
fbem-22287	87	5	take	take	VERB
fbem-22287	87	6	a	a	DET
fbem-22287	87	7	thoughtful	thoughtful	ADJ
fbem-22287	87	8	strategic	strategic	ADJ
fbem-22287	87	9	layout	layout	NOUN
fbem-22287	87	10	of	of	ADP
fbem-22287	87	11	the	the	DET
fbem-22287	87	12	entire	entire	ADJ
fbem-22287	87	13	market	market	NOUN
fbem-22287	87	14	.	.	PUNCT
fbem-22287	88	1	by	by	ADP
fbem-22287	88	2	optimizing	optimize	VERB
fbem-22287	88	3	the	the	DET
fbem-22287	88	4	product	product	NOUN
fbem-22287	88	5	structure	structure	NOUN
fbem-22287	88	6	,	,	PUNCT
fbem-22287	88	7	identifying	identify	VERB
fbem-22287	88	8	core	core	NOUN
fbem-22287	88	9	products	product	NOUN
fbem-22287	88	10	,	,	PUNCT
fbem-22287	88	11	and	and	CCONJ
fbem-22287	88	12	deepening	deepen	VERB
fbem-22287	88	13	operations	operation	NOUN
fbem-22287	88	14	,	,	PUNCT
fbem-22287	88	15	companies	company	NOUN
fbem-22287	88	16	lay	lay	VERB
fbem-22287	88	17	a	a	DET
fbem-22287	88	18	solid	solid	ADJ
fbem-22287	88	19	foundation	foundation	NOUN
fbem-22287	88	20	for	for	ADP
fbem-22287	88	21	future	future	ADJ
fbem-22287	88	22	success	success	NOUN
fbem-22287	88	23	.	.	PUNCT
fbem-22287	89	1	4.3	4.3	NUM
fbem-22287	89	2	.	.	PUNCT
fbem-22287	89	3	improving	improve	VERB
fbem-22287	89	4	staff	staff	NOUN
fbem-22287	89	5	skills	skill	NOUN
fbem-22287	89	6	in	in	ADP
fbem-22287	89	7	the	the	DET
fbem-22287	89	8	backdrop	backdrop	NOUN
fbem-22287	89	9	of	of	ADP
fbem-22287	89	10	the	the	DET
fbem-22287	89	11	digital	digital	ADJ
fbem-22287	89	12	economy	economy	NOUN
fbem-22287	89	13	,	,	PUNCT
fbem-22287	89	14	brand	brand	NOUN
fbem-22287	89	15	marketing	marketing	NOUN
fbem-22287	89	16	strategies	strategy	NOUN
fbem-22287	89	17	need	need	VERB
fbem-22287	89	18	to	to	PART
fbem-22287	89	19	be	be	AUX
fbem-22287	89	20	adjusted	adjust	VERB
fbem-22287	89	21	to	to	PART
fbem-22287	89	22	keep	keep	VERB
fbem-22287	89	23	pace	pace	NOUN
fbem-22287	89	24	with	with	ADP
fbem-22287	89	25	the	the	DET
fbem-22287	89	26	times	time	NOUN
fbem-22287	89	27	.	.	PUNCT
fbem-22287	90	1	first	first	ADV
fbem-22287	90	2	,	,	PUNCT
fbem-22287	90	3	brand	brand	NOUN
fbem-22287	90	4	marketing	marketing	NOUN
fbem-22287	90	5	personnel	personnel	NOUN
fbem-22287	90	6	should	should	AUX
fbem-22287	90	7	deeply	deeply	ADV
fbem-22287	90	8	understand	understand	VERB
fbem-22287	90	9	the	the	DET
fbem-22287	90	10	nature	nature	NOUN
fbem-22287	90	11	and	and	CCONJ
fbem-22287	90	12	characteristics	characteristic	NOUN
fbem-22287	90	13	of	of	ADP
fbem-22287	90	14	the	the	DET
fbem-22287	90	15	digital	digital	ADJ
fbem-22287	90	16	economy	economy	NOUN
fbem-22287	90	17	,	,	PUNCT
fbem-22287	90	18	master	master	NOUN
fbem-22287	90	19	cutting	cutting	NOUN
fbem-22287	90	20	-	-	PUNCT
fbem-22287	90	21	edge	edge	NOUN
fbem-22287	90	22	technologies	technology	NOUN
fbem-22287	90	23	like	like	ADP
fbem-22287	90	24	big	big	ADJ
fbem-22287	90	25	data	datum	NOUN
fbem-22287	90	26	and	and	CCONJ
fbem-22287	90	27	artificial	artificial	ADJ
fbem-22287	90	28	intelligence	intelligence	NOUN
fbem-22287	90	29	to	to	PART
fbem-22287	90	30	more	more	ADV
fbem-22287	90	31	accurately	accurately	ADV
fbem-22287	90	32	analyze	analyze	VERB
fbem-22287	90	33	consumer	consumer	NOUN
fbem-22287	90	34	needs	need	NOUN
fbem-22287	90	35	and	and	CCONJ
fbem-22287	90	36	market	market	NOUN
fbem-22287	90	37	trends	trend	NOUN
fbem-22287	90	38	.	.	PUNCT
fbem-22287	91	1	data	datum	NOUN
fbem-22287	91	2	analysis	analysis	NOUN
fbem-22287	91	3	can	can	AUX
fbem-22287	91	4	provide	provide	VERB
fbem-22287	91	5	insights	insight	NOUN
fbem-22287	91	6	into	into	ADP
fbem-22287	91	7	consumer	consumer	NOUN
fbem-22287	91	8	buying	buying	NOUN
fbem-22287	91	9	behaviors	behavior	NOUN
fbem-22287	91	10	,	,	PUNCT
fbem-22287	91	11	preferences	preference	NOUN
fbem-22287	91	12	,	,	PUNCT
fbem-22287	91	13	and	and	CCONJ
fbem-22287	91	14	habits	habit	NOUN
fbem-22287	91	15	,	,	PUNCT
fbem-22287	91	16	supporting	support	VERB
fbem-22287	91	17	the	the	DET
fbem-22287	91	18	formulation	formulation	NOUN
fbem-22287	91	19	of	of	ADP
fbem-22287	91	20	brand	brand	NOUN
fbem-22287	91	21	marketing	marketing	NOUN
fbem-22287	91	22	strategies	strategy	NOUN
fbem-22287	91	23	.	.	PUNCT
fbem-22287	92	1	second	second	ADJ
fbem-22287	92	2	,	,	PUNCT
fbem-22287	92	3	in	in	ADP
fbem-22287	92	4	the	the	DET
fbem-22287	92	5	digital	digital	ADJ
fbem-22287	92	6	economy	economy	NOUN
fbem-22287	92	7	era	era	NOUN
fbem-22287	92	8	,	,	PUNCT
fbem-22287	92	9	brand	brand	NOUN
fbem-22287	92	10	marketing	marketing	NOUN
fbem-22287	92	11	needs	need	VERB
fbem-22287	92	12	constant	constant	ADJ
fbem-22287	92	13	innovation	innovation	NOUN
fbem-22287	92	14	to	to	PART
fbem-22287	92	15	capture	capture	VERB
fbem-22287	92	16	consumer	consumer	NOUN
fbem-22287	92	17	attention	attention	NOUN
fbem-22287	92	18	.	.	PUNCT
fbem-22287	93	1	marketing	marketing	NOUN
fbem-22287	93	2	personnel	personnel	NOUN
fbem-22287	93	3	should	should	AUX
fbem-22287	93	4	have	have	VERB
fbem-22287	93	5	rich	rich	ADJ
fbem-22287	93	6	imagination	imagination	NOUN
fbem-22287	93	7	and	and	CCONJ
fbem-22287	93	8	creativity	creativity	NOUN
fbem-22287	93	9	,	,	PUNCT
fbem-22287	93	10	capable	capable	ADJ
fbem-22287	93	11	of	of	ADP
fbem-22287	93	12	designing	design	VERB
fbem-22287	93	13	unique	unique	ADJ
fbem-22287	93	14	marketing	marketing	NOUN
fbem-22287	93	15	activities	activity	NOUN
fbem-22287	93	16	that	that	PRON
fbem-22287	93	17	align	align	VERB
fbem-22287	93	18	with	with	ADP
fbem-22287	93	19	brand	brand	NOUN
fbem-22287	93	20	characteristics	characteristic	NOUN
fbem-22287	93	21	and	and	CCONJ
fbem-22287	93	22	market	market	NOUN
fbem-22287	93	23	needs	need	NOUN
fbem-22287	93	24	.	.	PUNCT
fbem-22287	94	1	third	third	ADJ
fbem-22287	94	2	,	,	PUNCT
fbem-22287	94	3	the	the	DET
fbem-22287	94	4	formulation	formulation	NOUN
fbem-22287	94	5	and	and	CCONJ
fbem-22287	94	6	implementation	implementation	NOUN
fbem-22287	94	7	of	of	ADP
fbem-22287	94	8	brand	brand	NOUN
fbem-22287	94	9	marketing	marketing	NOUN
fbem-22287	94	10	strategies	strategy	NOUN
fbem-22287	94	11	require	require	VERB
fbem-22287	94	12	the	the	DET
fbem-22287	94	13	joint	joint	ADJ
fbem-22287	94	14	efforts	effort	NOUN
fbem-22287	94	15	of	of	ADP
fbem-22287	94	16	multiple	multiple	ADJ
fbem-22287	94	17	departments	department	NOUN
fbem-22287	94	18	,	,	PUNCT
fbem-22287	94	19	such	such	ADJ
fbem-22287	94	20	as	as	ADP
fbem-22287	94	21	marketing	marketing	NOUN
fbem-22287	94	22	,	,	PUNCT
fbem-22287	94	23	product	product	NOUN
fbem-22287	94	24	,	,	PUNCT
fbem-22287	94	25	and	and	CCONJ
fbem-22287	94	26	technology	technology	NOUN
fbem-22287	94	27	departments	department	NOUN
fbem-22287	94	28	.	.	PUNCT
fbem-22287	95	1	marketing	marketing	NOUN
fbem-22287	95	2	personnel	personnel	NOUN
fbem-22287	95	3	should	should	AUX
fbem-22287	95	4	have	have	VERB
fbem-22287	95	5	good	good	ADJ
fbem-22287	95	6	communication	communication	NOUN
fbem-22287	95	7	and	and	CCONJ
fbem-22287	95	8	collaboration	collaboration	NOUN
fbem-22287	95	9	skills	skill	NOUN
fbem-22287	95	10	to	to	PART
fbem-22287	95	11	work	work	VERB
fbem-22287	95	12	closely	closely	ADV
fbem-22287	95	13	with	with	ADP
fbem-22287	95	14	other	other	ADJ
fbem-22287	95	15	departments	department	NOUN
fbem-22287	95	16	and	and	CCONJ
fbem-22287	95	17	jointly	jointly	ADV
fbem-22287	95	18	promote	promote	VERB
fbem-22287	95	19	the	the	DET
fbem-22287	95	20	smooth	smooth	ADJ
fbem-22287	95	21	implementation	implementation	NOUN
fbem-22287	95	22	of	of	ADP
fbem-22287	95	23	brand	brand	NOUN
fbem-22287	95	24	marketing	marketing	NOUN
fbem-22287	95	25	strategies	strategy	NOUN
fbem-22287	95	26	.	.	PUNCT
fbem-22287	96	1	fourth	fourth	ADJ
fbem-22287	96	2	,	,	PUNCT
fbem-22287	96	3	the	the	DET
fbem-22287	96	4	digital	digital	ADJ
fbem-22287	96	5	economy	economy	NOUN
fbem-22287	96	6	era	era	NOUN
fbem-22287	96	7	is	be	AUX
fbem-22287	96	8	marked	mark	VERB
fbem-22287	96	9	by	by	ADP
fbem-22287	96	10	rapid	rapid	ADJ
fbem-22287	96	11	changes	change	NOUN
fbem-22287	96	12	,	,	PUNCT
fbem-22287	96	13	with	with	ADP
fbem-22287	96	14	new	new	ADJ
fbem-22287	96	15	marketing	marketing	NOUN
fbem-22287	96	16	concepts	concept	NOUN
fbem-22287	96	17	and	and	CCONJ
fbem-22287	96	18	the	the	DET
fbem-22287	96	19	level	level	NOUN
fbem-22287	96	20	of	of	ADP
fbem-22287	96	21	human	human	ADJ
fbem-22287	96	22	resources	resource	NOUN
fbem-22287	96	23	is	be	AUX
fbem-22287	96	24	insufficient	insufficient	ADJ
fbem-22287	96	25	lack	lack	NOUN
fbem-22287	96	26	of	of	ADP
fbem-22287	96	27	market	market	NOUN
fbem-22287	96	28	forecasting	forecasting	NOUN
fbem-22287	96	29	ability	ability	NOUN
fbem-22287	96	30	difficulties	difficulty	NOUN
fbem-22287	96	31	in	in	ADP
fbem-22287	96	32	service	service	NOUN
fbem-22287	96	33	matching	matching	NOUN
fbem-22287	96	34	diversity	diversity	NOUN
fbem-22287	96	35	of	of	ADP
fbem-22287	96	36	consumer	consumer	NOUN
fbem-22287	96	37	demand	demand	NOUN
fbem-22287	96	38	limitations	limitation	NOUN
fbem-22287	96	39	of	of	ADP
fbem-22287	96	40	the	the	DET
fbem-22287	96	41	traditional	traditional	ADJ
fbem-22287	96	42	marketing	marketing	NOUN
fbem-22287	96	43	model	model	NOUN
fbem-22287	96	44	243	243	NUM
fbem-22287	96	45	technologies	technology	NOUN
fbem-22287	96	46	emerging	emerge	VERB
fbem-22287	96	47	continually	continually	ADV
fbem-22287	96	48	.	.	PUNCT
fbem-22287	97	1	marketing	marketing	NOUN
fbem-22287	97	2	personnel	personnel	NOUN
fbem-22287	97	3	should	should	AUX
fbem-22287	97	4	maintain	maintain	VERB
fbem-22287	97	5	keen	keen	ADJ
fbem-22287	97	6	insight	insight	NOUN
fbem-22287	97	7	,	,	PUNCT
fbem-22287	97	8	continually	continually	ADV
fbem-22287	97	9	learning	learn	VERB
fbem-22287	97	10	new	new	ADJ
fbem-22287	97	11	knowledge	knowledge	NOUN
fbem-22287	97	12	and	and	CCONJ
fbem-22287	97	13	skills	skill	NOUN
fbem-22287	97	14	to	to	PART
fbem-22287	97	15	adapt	adapt	VERB
fbem-22287	97	16	to	to	ADP
fbem-22287	97	17	market	market	NOUN
fbem-22287	97	18	changes	change	NOUN
fbem-22287	97	19	and	and	CCONJ
fbem-22287	97	20	developments	development	NOUN
fbem-22287	97	21	.	.	PUNCT
fbem-22287	98	1	4.4	4.4	NUM
fbem-22287	98	2	.	.	PUNCT
fbem-22287	99	1	precise	precise	ADJ
fbem-22287	99	2	brand	brand	NOUN
fbem-22287	99	3	positioning	positioning	NOUN
fbem-22287	99	4	brand	brand	NOUN
fbem-22287	99	5	positioning	positioning	NOUN
fbem-22287	99	6	is	be	AUX
fbem-22287	99	7	key	key	ADJ
fbem-22287	99	8	for	for	SCONJ
fbem-22287	99	9	companies	company	NOUN
fbem-22287	99	10	to	to	PART
fbem-22287	99	11	stand	stand	VERB
fbem-22287	99	12	out	out	ADP
fbem-22287	99	13	in	in	ADP
fbem-22287	99	14	market	market	NOUN
fbem-22287	99	15	competition	competition	NOUN
fbem-22287	99	16	,	,	PUNCT
fbem-22287	99	17	allowing	allow	VERB
fbem-22287	99	18	consumers	consumer	NOUN
fbem-22287	99	19	to	to	PART
fbem-22287	99	20	clearly	clearly	ADV
fbem-22287	99	21	recognize	recognize	VERB
fbem-22287	99	22	and	and	CCONJ
fbem-22287	99	23	remember	remember	VERB
fbem-22287	99	24	the	the	DET
fbem-22287	99	25	unique	unique	ADJ
fbem-22287	99	26	characteristics	characteristic	NOUN
fbem-22287	99	27	and	and	CCONJ
fbem-22287	99	28	core	core	NOUN
fbem-22287	99	29	values	value	NOUN
fbem-22287	99	30	of	of	ADP
fbem-22287	99	31	the	the	DET
fbem-22287	99	32	brand	brand	NOUN
fbem-22287	99	33	.	.	PUNCT
fbem-22287	100	1	companies	company	NOUN
fbem-22287	100	2	should	should	AUX
fbem-22287	100	3	start	start	VERB
fbem-22287	100	4	from	from	ADP
fbem-22287	100	5	their	their	PRON
fbem-22287	100	6	own	own	ADJ
fbem-22287	100	7	brand	brand	NOUN
fbem-22287	100	8	positioning	positioning	NOUN
fbem-22287	100	9	,	,	PUNCT
fbem-22287	100	10	embedding	embed	VERB
fbem-22287	100	11	this	this	DET
fbem-22287	100	12	core	core	NOUN
fbem-22287	100	13	concept	concept	NOUN
fbem-22287	100	14	in	in	ADP
fbem-22287	100	15	every	every	DET
fbem-22287	100	16	aspect	aspect	NOUN
fbem-22287	100	17	such	such	ADJ
fbem-22287	100	18	as	as	ADP
fbem-22287	100	19	product	product	NOUN
fbem-22287	100	20	development	development	NOUN
fbem-22287	100	21	,	,	PUNCT
fbem-22287	100	22	packaging	packaging	NOUN
fbem-22287	100	23	design	design	NOUN
fbem-22287	100	24	,	,	PUNCT
fbem-22287	100	25	and	and	CCONJ
fbem-22287	100	26	advertising	advertising	NOUN
fbem-22287	100	27	strategies	strategy	NOUN
fbem-22287	100	28	.	.	PUNCT
fbem-22287	101	1	with	with	ADP
fbem-22287	101	2	the	the	DET
fbem-22287	101	3	help	help	NOUN
fbem-22287	101	4	of	of	ADP
fbem-22287	101	5	digital	digital	ADJ
fbem-22287	101	6	technology	technology	NOUN
fbem-22287	101	7	,	,	PUNCT
fbem-22287	101	8	companies	company	NOUN
fbem-22287	101	9	can	can	AUX
fbem-22287	101	10	precisely	precisely	ADV
fbem-22287	101	11	understand	understand	VERB
fbem-22287	101	12	consumer	consumer	NOUN
fbem-22287	101	13	needs	need	NOUN
fbem-22287	101	14	,	,	PUNCT
fbem-22287	101	15	further	far	ADV
fbem-22287	101	16	enhance	enhance	VERB
fbem-22287	101	17	brand	brand	NOUN
fbem-22287	101	18	attributes	attribute	NOUN
fbem-22287	101	19	,	,	PUNCT
fbem-22287	101	20	and	and	CCONJ
fbem-22287	101	21	strengthen	strengthen	VERB
fbem-22287	101	22	brand	brand	NOUN
fbem-22287	101	23	personality	personality	NOUN
fbem-22287	101	24	.	.	PUNCT
fbem-22287	102	1	a	a	DET
fbem-22287	102	2	distinct	distinct	ADJ
fbem-22287	102	3	brand	brand	NOUN
fbem-22287	102	4	personality	personality	NOUN
fbem-22287	102	5	is	be	AUX
fbem-22287	102	6	key	key	ADJ
fbem-22287	102	7	to	to	ADP
fbem-22287	102	8	attracting	attract	VERB
fbem-22287	102	9	traffic	traffic	NOUN
fbem-22287	102	10	.	.	PUNCT
fbem-22287	103	1	mastering	master	VERB
fbem-22287	103	2	the	the	DET
fbem-22287	103	3	code	code	NOUN
fbem-22287	103	4	of	of	ADP
fbem-22287	103	5	traffic	traffic	NOUN
fbem-22287	103	6	means	mean	VERB
fbem-22287	103	7	grasping	grasp	VERB
fbem-22287	103	8	consumer	consumer	NOUN
fbem-22287	103	9	attention	attention	NOUN
fbem-22287	103	10	and	and	CCONJ
fbem-22287	103	11	affection	affection	NOUN
fbem-22287	103	12	.	.	PUNCT
fbem-22287	104	1	when	when	SCONJ
fbem-22287	104	2	shaping	shape	VERB
fbem-22287	104	3	the	the	DET
fbem-22287	104	4	brand	brand	NOUN
fbem-22287	104	5	,	,	PUNCT
fbem-22287	104	6	companies	company	NOUN
fbem-22287	104	7	should	should	AUX
fbem-22287	104	8	not	not	PART
fbem-22287	104	9	only	only	ADV
fbem-22287	104	10	focus	focus	VERB
fbem-22287	104	11	on	on	ADP
fbem-22287	104	12	product	product	NOUN
fbem-22287	104	13	quality	quality	NOUN
fbem-22287	104	14	and	and	CCONJ
fbem-22287	104	15	functionality	functionality	NOUN
fbem-22287	104	16	but	but	CCONJ
fbem-22287	104	17	also	also	ADV
fbem-22287	104	18	pay	pay	VERB
fbem-22287	104	19	attention	attention	NOUN
fbem-22287	104	20	to	to	ADP
fbem-22287	104	21	building	build	VERB
fbem-22287	104	22	and	and	CCONJ
fbem-22287	104	23	disseminating	disseminate	VERB
fbem-22287	104	24	the	the	DET
fbem-22287	104	25	brand	brand	NOUN
fbem-22287	104	26	image	image	NOUN
fbem-22287	104	27	.	.	PUNCT
fbem-22287	105	1	additionally	additionally	ADV
fbem-22287	105	2	,	,	PUNCT
fbem-22287	105	3	precise	precise	ADJ
fbem-22287	105	4	targeting	targeting	NOUN
fbem-22287	105	5	of	of	ADP
fbem-22287	105	6	the	the	DET
fbem-22287	105	7	consumer	consumer	NOUN
fbem-22287	105	8	group	group	NOUN
fbem-22287	105	9	is	be	AUX
fbem-22287	105	10	equally	equally	ADV
fbem-22287	105	11	important	important	ADJ
fbem-22287	105	12	.	.	PUNCT
fbem-22287	106	1	in	in	ADP
fbem-22287	106	2	a	a	DET
fbem-22287	106	3	market	market	NOUN
fbem-22287	106	4	environment	environment	NOUN
fbem-22287	106	5	with	with	ADP
fbem-22287	106	6	numerous	numerous	ADJ
fbem-22287	106	7	brands	brand	NOUN
fbem-22287	106	8	and	and	CCONJ
fbem-22287	106	9	product	product	NOUN
fbem-22287	106	10	types	type	NOUN
fbem-22287	106	11	,	,	PUNCT
fbem-22287	106	12	consumers	consumer	NOUN
fbem-22287	106	13	often	often	ADV
fbem-22287	106	14	struggle	struggle	VERB
fbem-22287	106	15	to	to	PART
fbem-22287	106	16	remember	remember	VERB
fbem-22287	106	17	many	many	ADJ
fbem-22287	106	18	brand	brand	NOUN
fbem-22287	106	19	names	name	NOUN
fbem-22287	106	20	and	and	CCONJ
fbem-22287	106	21	product	product	NOUN
fbem-22287	106	22	features	feature	VERB
fbem-22287	106	23	[	[	X
fbem-22287	106	24	13	13	NUM
fbem-22287	106	25	]	]	PUNCT
fbem-22287	106	26	.	.	PUNCT
fbem-22287	107	1	companies	company	NOUN
fbem-22287	107	2	need	need	VERB
fbem-22287	107	3	to	to	PART
fbem-22287	107	4	understand	understand	VERB
fbem-22287	107	5	their	their	PRON
fbem-22287	107	6	target	target	NOUN
fbem-22287	107	7	audience	audience	NOUN
fbem-22287	107	8	's	's	PART
fbem-22287	107	9	consumption	consumption	NOUN
fbem-22287	107	10	habits	habit	NOUN
fbem-22287	107	11	and	and	CCONJ
fbem-22287	107	12	preferences	preference	NOUN
fbem-22287	107	13	deeply	deeply	ADV
fbem-22287	107	14	,	,	PUNCT
fbem-22287	107	15	conduct	conduct	VERB
fbem-22287	107	16	targeted	target	VERB
fbem-22287	107	17	marketing	marketing	NOUN
fbem-22287	107	18	based	base	VERB
fbem-22287	107	19	on	on	ADP
fbem-22287	107	20	consumption	consumption	NOUN
fbem-22287	107	21	scenarios	scenario	NOUN
fbem-22287	107	22	,	,	PUNCT
fbem-22287	107	23	and	and	CCONJ
fbem-22287	107	24	achieve	achieve	VERB
fbem-22287	107	25	steady	steady	ADJ
fbem-22287	107	26	growth	growth	NOUN
fbem-22287	107	27	in	in	ADP
fbem-22287	107	28	product	product	NOUN
fbem-22287	107	29	sales	sale	NOUN
fbem-22287	107	30	.	.	PUNCT
fbem-22287	108	1	4.5	4.5	NUM
fbem-22287	108	2	.	.	PUNCT
fbem-22287	108	3	mastering	master	VERB
fbem-22287	108	4	social	social	ADJ
fbem-22287	108	5	marketing	marketing	NOUN
fbem-22287	108	6	in	in	ADP
fbem-22287	108	7	the	the	DET
fbem-22287	108	8	past	past	NOUN
fbem-22287	108	9	,	,	PUNCT
fbem-22287	108	10	for	for	ADP
fbem-22287	108	11	a	a	DET
fbem-22287	108	12	brand	brand	NOUN
fbem-22287	108	13	to	to	PART
fbem-22287	108	14	establish	establish	VERB
fbem-22287	108	15	a	a	DET
fbem-22287	108	16	foothold	foothold	NOUN
fbem-22287	108	17	in	in	ADP
fbem-22287	108	18	the	the	DET
fbem-22287	108	19	market	market	NOUN
fbem-22287	108	20	,	,	PUNCT
fbem-22287	108	21	it	it	PRON
fbem-22287	108	22	required	require	VERB
fbem-22287	108	23	a	a	DET
fbem-22287	108	24	long	long	ADJ
fbem-22287	108	25	period	period	NOUN
fbem-22287	108	26	of	of	ADP
fbem-22287	108	27	reputation	reputation	NOUN
fbem-22287	108	28	building	building	NOUN
fbem-22287	108	29	and	and	CCONJ
fbem-22287	108	30	sales	sale	NOUN
fbem-22287	108	31	refinement	refinement	NOUN
fbem-22287	108	32	.	.	PUNCT
fbem-22287	109	1	this	this	DET
fbem-22287	109	2	slow	slow	ADJ
fbem-22287	109	3	and	and	CCONJ
fbem-22287	109	4	steady	steady	ADJ
fbem-22287	109	5	growth	growth	NOUN
fbem-22287	109	6	method	method	NOUN
fbem-22287	109	7	,	,	PUNCT
fbem-22287	109	8	while	while	SCONJ
fbem-22287	109	9	bringing	bring	VERB
fbem-22287	109	10	deep	deep	ADJ
fbem-22287	109	11	accumulation	accumulation	NOUN
fbem-22287	109	12	and	and	CCONJ
fbem-22287	109	13	bargaining	bargaining	NOUN
fbem-22287	109	14	power	power	NOUN
fbem-22287	109	15	to	to	ADP
fbem-22287	109	16	the	the	DET
fbem-22287	109	17	brand	brand	NOUN
fbem-22287	109	18	,	,	PUNCT
fbem-22287	109	19	is	be	AUX
fbem-22287	109	20	facing	face	VERB
fbem-22287	109	21	new	new	ADJ
fbem-22287	109	22	challenges	challenge	NOUN
fbem-22287	109	23	in	in	ADP
fbem-22287	109	24	the	the	DET
fbem-22287	109	25	digital	digital	ADJ
fbem-22287	109	26	economy	economy	NOUN
fbem-22287	109	27	era	era	NOUN
fbem-22287	109	28	.	.	PUNCT
fbem-22287	110	1	with	with	ADP
fbem-22287	110	2	the	the	DET
fbem-22287	110	3	acceleration	acceleration	NOUN
fbem-22287	110	4	of	of	ADP
fbem-22287	110	5	information	information	NOUN
fbem-22287	110	6	transmission	transmission	NOUN
fbem-22287	110	7	,	,	PUNCT
fbem-22287	110	8	the	the	DET
fbem-22287	110	9	asymmetry	asymmetry	NOUN
fbem-22287	110	10	of	of	ADP
fbem-22287	110	11	information	information	NOUN
fbem-22287	110	12	between	between	ADP
fbem-22287	110	13	businesses	business	NOUN
fbem-22287	110	14	and	and	CCONJ
fbem-22287	110	15	between	between	ADP
fbem-22287	110	16	businesses	business	NOUN
fbem-22287	110	17	and	and	CCONJ
fbem-22287	110	18	consumers	consumer	NOUN
fbem-22287	110	19	is	be	AUX
fbem-22287	110	20	gradually	gradually	ADV
fbem-22287	110	21	decreasing	decrease	VERB
fbem-22287	110	22	.	.	PUNCT
fbem-22287	111	1	brands	brand	NOUN
fbem-22287	111	2	can	can	AUX
fbem-22287	111	3	more	more	ADV
fbem-22287	111	4	quickly	quickly	ADV
fbem-22287	111	5	understand	understand	VERB
fbem-22287	111	6	market	market	NOUN
fbem-22287	111	7	needs	need	NOUN
fbem-22287	111	8	and	and	CCONJ
fbem-22287	111	9	adjust	adjust	VERB
fbem-22287	111	10	product	product	NOUN
fbem-22287	111	11	strategies	strategy	NOUN
fbem-22287	111	12	,	,	PUNCT
fbem-22287	111	13	thus	thus	ADV
fbem-22287	111	14	creating	create	VERB
fbem-22287	111	15	products	product	NOUN
fbem-22287	111	16	that	that	PRON
fbem-22287	111	17	better	well	ADV
fbem-22287	111	18	meet	meet	VERB
fbem-22287	111	19	consumer	consumer	NOUN
fbem-22287	111	20	demands	demand	NOUN
fbem-22287	111	21	.	.	PUNCT
fbem-22287	112	1	at	at	ADP
fbem-22287	112	2	the	the	DET
fbem-22287	112	3	same	same	ADJ
fbem-22287	112	4	time	time	NOUN
fbem-22287	112	5	,	,	PUNCT
fbem-22287	112	6	social	social	ADJ
fbem-22287	112	7	marketing	marketing	NOUN
fbem-22287	112	8	significantly	significantly	ADV
fbem-22287	112	9	shortens	shorten	VERB
fbem-22287	112	10	the	the	DET
fbem-22287	112	11	path	path	NOUN
fbem-22287	112	12	of	of	ADP
fbem-22287	112	13	brand	brand	NOUN
fbem-22287	112	14	growth	growth	NOUN
fbem-22287	112	15	,	,	PUNCT
fbem-22287	112	16	allowing	allow	VERB
fbem-22287	112	17	quality	quality	NOUN
fbem-22287	112	18	products	product	NOUN
fbem-22287	112	19	and	and	CCONJ
fbem-22287	112	20	technologies	technology	NOUN
fbem-22287	112	21	to	to	PART
fbem-22287	112	22	be	be	AUX
fbem-22287	112	23	accepted	accept	VERB
fbem-22287	112	24	and	and	CCONJ
fbem-22287	112	25	recognized	recognize	VERB
fbem-22287	112	26	by	by	ADP
fbem-22287	112	27	the	the	DET
fbem-22287	112	28	market	market	NOUN
fbem-22287	112	29	more	more	ADV
fbem-22287	112	30	quickly	quickly	ADV
fbem-22287	112	31	.	.	PUNCT
fbem-22287	113	1	social	social	ADJ
fbem-22287	113	2	traffic	traffic	NOUN
fbem-22287	113	3	is	be	AUX
fbem-22287	113	4	showing	show	VERB
fbem-22287	113	5	the	the	DET
fbem-22287	113	6	advantages	advantage	NOUN
fbem-22287	113	7	of	of	ADP
fbem-22287	113	8	a	a	DET
fbem-22287	113	9	deep	deep	ADJ
fbem-22287	113	10	combination	combination	NOUN
fbem-22287	113	11	of	of	ADP
fbem-22287	113	12	the	the	DET
fbem-22287	113	13	real	real	ADJ
fbem-22287	113	14	economy	economy	NOUN
fbem-22287	113	15	and	and	CCONJ
fbem-22287	113	16	internet	internet	NOUN
fbem-22287	113	17	thinking	thinking	NOUN
fbem-22287	113	18	,	,	PUNCT
fbem-22287	113	19	bringing	bring	VERB
fbem-22287	113	20	new	new	ADJ
fbem-22287	113	21	industrial	industrial	ADJ
fbem-22287	113	22	growth	growth	NOUN
fbem-22287	113	23	points	point	NOUN
fbem-22287	113	24	to	to	ADP
fbem-22287	113	25	the	the	DET
fbem-22287	113	26	brand	brand	NOUN
fbem-22287	113	27	.	.	PUNCT
fbem-22287	114	1	through	through	ADP
fbem-22287	114	2	precise	precise	ADJ
fbem-22287	114	3	targeting	targeting	NOUN
fbem-22287	114	4	,	,	PUNCT
fbem-22287	114	5	content	content	NOUN
fbem-22287	114	6	innovation	innovation	NOUN
fbem-22287	114	7	,	,	PUNCT
fbem-22287	114	8	and	and	CCONJ
fbem-22287	114	9	deep	deep	ADJ
fbem-22287	114	10	interaction	interaction	NOUN
fbem-22287	114	11	with	with	ADP
fbem-22287	114	12	consumers	consumer	NOUN
fbem-22287	114	13	,	,	PUNCT
fbem-22287	114	14	social	social	ADJ
fbem-22287	114	15	marketing	marketing	NOUN
fbem-22287	114	16	is	be	AUX
fbem-22287	114	17	becoming	become	VERB
fbem-22287	114	18	an	an	DET
fbem-22287	114	19	important	important	ADJ
fbem-22287	114	20	way	way	NOUN
fbem-22287	114	21	out	out	ADP
fbem-22287	114	22	for	for	ADP
fbem-22287	114	23	brand	brand	NOUN
fbem-22287	114	24	marketing	marketing	NOUN
fbem-22287	114	25	upgrades	upgrade	NOUN
fbem-22287	114	26	in	in	ADP
fbem-22287	114	27	the	the	DET
fbem-22287	114	28	internet	internet	NOUN
fbem-22287	114	29	industry	industry	NOUN
fbem-22287	114	30	.	.	PUNCT
fbem-22287	115	1	5	5	X
fbem-22287	115	2	.	.	X
fbem-22287	115	3	conclusion	conclusion	NOUN
fbem-22287	115	4	in	in	ADP
fbem-22287	115	5	summary	summary	NOUN
fbem-22287	115	6	,	,	PUNCT
fbem-22287	115	7	brand	brand	NOUN
fbem-22287	115	8	marketing	marketing	NOUN
fbem-22287	115	9	under	under	ADP
fbem-22287	115	10	the	the	DET
fbem-22287	115	11	digital	digital	ADJ
fbem-22287	115	12	economy	economy	NOUN
fbem-22287	115	13	is	be	AUX
fbem-22287	115	14	both	both	CCONJ
fbem-22287	115	15	a	a	DET
fbem-22287	115	16	necessary	necessary	ADJ
fbem-22287	115	17	choice	choice	NOUN
fbem-22287	115	18	for	for	SCONJ
fbem-22287	115	19	businesses	business	NOUN
fbem-22287	115	20	to	to	PART
fbem-22287	115	21	adapt	adapt	VERB
fbem-22287	115	22	to	to	ADP
fbem-22287	115	23	new	new	ADJ
fbem-22287	115	24	era	era	NOUN
fbem-22287	115	25	market	market	NOUN
fbem-22287	115	26	demands	demand	NOUN
fbem-22287	115	27	and	and	CCONJ
fbem-22287	115	28	an	an	DET
fbem-22287	115	29	important	important	ADJ
fbem-22287	115	30	engine	engine	NOUN
fbem-22287	115	31	driving	drive	VERB
fbem-22287	115	32	brand	brand	NOUN
fbem-22287	115	33	continuous	continuous	ADJ
fbem-22287	115	34	development	development	NOUN
fbem-22287	115	35	.	.	PUNCT
fbem-22287	116	1	this	this	DET
fbem-22287	116	2	transformation	transformation	NOUN
fbem-22287	116	3	brings	bring	VERB
fbem-22287	116	4	more	more	ADJ
fbem-22287	116	5	opportunities	opportunity	NOUN
fbem-22287	116	6	for	for	ADP
fbem-22287	116	7	business	business	NOUN
fbem-22287	116	8	development	development	NOUN
fbem-22287	116	9	,	,	PUNCT
fbem-22287	116	10	where	where	SCONJ
fbem-22287	116	11	staff	staff	NOUN
fbem-22287	116	12	can	can	AUX
fbem-22287	116	13	use	use	VERB
fbem-22287	116	14	digital	digital	ADJ
fbem-22287	116	15	tools	tool	NOUN
fbem-22287	116	16	to	to	PART
fbem-22287	116	17	precisely	precisely	ADV
fbem-22287	116	18	target	target	VERB
fbem-22287	116	19	the	the	DET
fbem-22287	116	20	audience	audience	NOUN
fbem-22287	116	21	,	,	PUNCT
fbem-22287	116	22	achieving	achieve	VERB
fbem-22287	116	23	personalized	personalized	ADJ
fbem-22287	116	24	marketing	marketing	NOUN
fbem-22287	116	25	.	.	PUNCT
fbem-22287	117	1	optimizing	optimize	VERB
fbem-22287	117	2	content	content	NOUN
fbem-22287	117	3	strategies	strategy	NOUN
fbem-22287	117	4	based	base	VERB
fbem-22287	117	5	on	on	ADP
fbem-22287	117	6	development	development	NOUN
fbem-22287	117	7	situations	situation	NOUN
fbem-22287	117	8	and	and	CCONJ
fbem-22287	117	9	attracting	attract	VERB
fbem-22287	117	10	consumers	consumer	NOUN
fbem-22287	117	11	with	with	ADP
fbem-22287	117	12	vivid	vivid	ADJ
fbem-22287	117	13	,	,	PUNCT
fbem-22287	117	14	interesting	interesting	ADJ
fbem-22287	117	15	content	content	NOUN
fbem-22287	117	16	to	to	PART
fbem-22287	117	17	establish	establish	VERB
fbem-22287	117	18	emotional	emotional	ADJ
fbem-22287	117	19	connections	connection	NOUN
fbem-22287	117	20	,	,	PUNCT
fbem-22287	117	21	achieving	achieve	VERB
fbem-22287	117	22	diversified	diversified	ADJ
fbem-22287	117	23	coverage	coverage	NOUN
fbem-22287	117	24	,	,	PUNCT
fbem-22287	117	25	and	and	CCONJ
fbem-22287	117	26	enhancing	enhance	VERB
fbem-22287	117	27	brand	brand	NOUN
fbem-22287	117	28	influence	influence	NOUN
fbem-22287	117	29	.	.	PUNCT
fbem-22287	118	1	however	however	ADV
fbem-22287	118	2	,	,	PUNCT
fbem-22287	118	3	brand	brand	NOUN
fbem-22287	118	4	marketing	marketing	NOUN
fbem-22287	118	5	under	under	ADP
fbem-22287	118	6	the	the	DET
fbem-22287	118	7	digital	digital	ADJ
fbem-22287	118	8	economy	economy	NOUN
fbem-22287	118	9	is	be	AUX
fbem-22287	118	10	not	not	PART
fbem-22287	118	11	achieved	achieve	VERB
fbem-22287	118	12	overnight	overnight	ADV
fbem-22287	118	13	.	.	PUNCT
fbem-22287	119	1	it	it	PRON
fbem-22287	119	2	requires	require	VERB
fbem-22287	119	3	companies	company	NOUN
fbem-22287	119	4	to	to	PART
fbem-22287	119	5	have	have	VERB
fbem-22287	119	6	a	a	DET
fbem-22287	119	7	forward	forward	ADV
fbem-22287	119	8	-	-	PUNCT
fbem-22287	119	9	looking	look	VERB
fbem-22287	119	10	strategic	strategic	ADJ
fbem-22287	119	11	vision	vision	NOUN
fbem-22287	119	12	,	,	PUNCT
fbem-22287	119	13	innovative	innovative	ADJ
fbem-22287	119	14	marketing	marketing	NOUN
fbem-22287	119	15	thinking	thinking	NOUN
fbem-22287	119	16	,	,	PUNCT
fbem-22287	119	17	and	and	CCONJ
fbem-22287	119	18	strong	strong	ADJ
fbem-22287	119	19	execution	execution	NOUN
fbem-22287	119	20	power	power	NOUN
fbem-22287	119	21	.	.	PUNCT
fbem-22287	120	1	additionally	additionally	ADV
fbem-22287	120	2	,	,	PUNCT
fbem-22287	120	3	continuously	continuously	ADV
fbem-22287	120	4	learning	learn	VERB
fbem-22287	120	5	and	and	CCONJ
fbem-22287	120	6	adapting	adapt	VERB
fbem-22287	120	7	to	to	ADP
fbem-22287	120	8	new	new	ADJ
fbem-22287	120	9	technologies	technology	NOUN
fbem-22287	120	10	and	and	CCONJ
fbem-22287	120	11	tools	tool	NOUN
fbem-22287	120	12	,	,	PUNCT
fbem-22287	120	13	keeping	keep	VERB
fbem-22287	120	14	up	up	ADP
fbem-22287	120	15	with	with	ADP
fbem-22287	120	16	market	market	NOUN
fbem-22287	120	17	changes	change	NOUN
fbem-22287	120	18	and	and	CCONJ
fbem-22287	120	19	trends	trend	NOUN
fbem-22287	120	20	are	be	AUX
fbem-22287	120	21	crucial	crucial	ADJ
fbem-22287	120	22	for	for	ADP
fbem-22287	120	23	standing	stand	VERB
fbem-22287	120	24	out	out	ADP
fbem-22287	120	25	in	in	ADP
fbem-22287	120	26	fierce	fierce	ADJ
fbem-22287	120	27	competition	competition	NOUN
fbem-22287	120	28	.	.	PUNCT
fbem-22287	121	1	in	in	ADP
fbem-22287	121	2	the	the	DET
fbem-22287	121	3	future	future	NOUN
fbem-22287	121	4	,	,	PUNCT
fbem-22287	121	5	businesses	business	NOUN
fbem-22287	121	6	need	need	VERB
fbem-22287	121	7	to	to	PART
fbem-22287	121	8	explore	explore	VERB
fbem-22287	121	9	and	and	CCONJ
fbem-22287	121	10	practice	practice	VERB
fbem-22287	121	11	with	with	ADP
fbem-22287	121	12	an	an	DET
fbem-22287	121	13	open	open	ADJ
fbem-22287	121	14	mindset	mindset	NOUN
fbem-22287	121	15	,	,	PUNCT
fbem-22287	121	16	innovative	innovative	ADJ
fbem-22287	121	17	thinking	thinking	NOUN
fbem-22287	121	18	,	,	PUNCT
fbem-22287	121	19	and	and	CCONJ
fbem-22287	121	20	pragmatic	pragmatic	ADJ
fbem-22287	121	21	actions	action	NOUN
fbem-22287	121	22	,	,	PUNCT
fbem-22287	121	23	seizing	seize	VERB
fbem-22287	121	24	opportunities	opportunity	NOUN
fbem-22287	121	25	and	and	CCONJ
fbem-22287	121	26	meeting	meet	VERB
fbem-22287	121	27	challenges	challenge	NOUN
fbem-22287	121	28	in	in	ADP
fbem-22287	121	29	this	this	DET
fbem-22287	121	30	transformation	transformation	NOUN
fbem-22287	121	31	to	to	PART
fbem-22287	121	32	achieve	achieve	VERB
fbem-22287	121	33	sustained	sustained	ADJ
fbem-22287	121	34	brand	brand	NOUN
fbem-22287	121	35	development	development	NOUN
fbem-22287	121	36	and	and	CCONJ
fbem-22287	121	37	maximize	maximize	VERB
fbem-22287	121	38	value	value	NOUN
fbem-22287	121	39	.	.	PUNCT
fbem-22287	122	1	references	reference	NOUN
fbem-22287	122	2	[	[	X
fbem-22287	122	3	1	1	X
fbem-22287	122	4	]	]	X
fbem-22287	122	5	lei	lei	X
fbem-22287	122	6	chun	chun	PROPN
fbem-22287	122	7	.	.	PUNCT
fbem-22287	123	1	the	the	DET
fbem-22287	123	2	analysis	analysis	NOUN
fbem-22287	123	3	of	of	ADP
fbem-22287	123	4	the	the	DET
fbem-22287	123	5	digital	digital	ADJ
fbem-22287	123	6	marketing	marketing	NOUN
fbem-22287	123	7	communication	communication	NOUN
fbem-22287	123	8	strategy	strategy	NOUN
fbem-22287	123	9	of	of	ADP
fbem-22287	123	10	exhibition	exhibition	NOUN
fbem-22287	123	11	enterprises	enterprise	NOUN
fbem-22287	123	12	[	[	X
fbem-22287	123	13	j	j	X
fbem-22287	123	14	]	]	X
fbem-22287	123	15	.	.	PUNCT
fbem-22287	124	1	modern	modern	ADJ
fbem-22287	124	2	marketing	marketing	NOUN
fbem-22287	124	3	,	,	PUNCT
fbem-22287	124	4	2012	2012	NUM
fbem-22287	124	5	,	,	PUNCT
fbem-22287	124	6	02(02	02(02	NOUN
fbem-22287	124	7	):	):	PUNCT
fbem-22287	124	8	27–30	27–30	NUM
fbem-22287	124	9	.	.	PUNCT
fbem-22287	125	1	[	[	X
fbem-22287	125	2	2	2	NUM
fbem-22287	125	3	]	]	PUNCT
fbem-22287	125	4	shen	shen	NOUN
fbem-22287	125	5	hong	hong	PROPN
fbem-22287	125	6	.	.	PUNCT
fbem-22287	126	1	on	on	ADP
fbem-22287	126	2	the	the	DET
fbem-22287	126	3	three	three	NUM
fbem-22287	126	4	media	medium	NOUN
fbem-22287	126	5	communication	communication	NOUN
fbem-22287	126	6	forms	form	NOUN
fbem-22287	126	7	of	of	ADP
fbem-22287	126	8	digital	digital	ADJ
fbem-22287	126	9	marketing	marketing	NOUN
fbem-22287	126	10	[	[	X
fbem-22287	126	11	j	j	X
fbem-22287	126	12	]	]	X
fbem-22287	126	13	.	.	PUNCT
fbem-22287	127	1	journal	journal	PROPN
fbem-22287	127	2	of	of	ADP
fbem-22287	127	3	modern	modern	ADJ
fbem-22287	127	4	communication	communication	NOUN
fbem-22287	127	5	university	university	PROPN
fbem-22287	127	6	of	of	ADP
fbem-22287	127	7	china	china	PROPN
fbem-22287	127	8	,	,	PUNCT
fbem-22287	127	9	2013(9):2	2013(9):2	PROPN
fbem-22287	127	10	.	.	PUNCT
fbem-22287	128	1	[	[	X
fbem-22287	128	2	3	3	NUM
fbem-22287	128	3	]	]	X
fbem-22287	128	4	yao	yao	NOUN
fbem-22287	128	5	xi	xi	PROPN
fbem-22287	128	6	.	.	PUNCT
fbem-22287	129	1	technology	technology	NOUN
fbem-22287	129	2	and	and	CCONJ
fbem-22287	129	3	survival	survival	NOUN
fbem-22287	129	4	:	:	PUNCT
fbem-22287	129	5	the	the	DET
fbem-22287	129	6	essence	essence	NOUN
fbem-22287	129	7	of	of	ADP
fbem-22287	129	8	digital	digital	ADJ
fbem-22287	129	9	marketing	marketing	NOUN
fbem-22287	130	1	[	[	X
fbem-22287	130	2	j	j	X
fbem-22287	130	3	]	]	X
fbem-22287	130	4	.	.	PUNCT
fbem-22287	131	1	journalism	journalism	PROPN
fbem-22287	131	2	university	university	PROPN
fbem-22287	131	3	,	,	PUNCT
fbem-22287	131	4	2013	2013	NUM
fbem-22287	131	5	,	,	PUNCT
fbem-22287	131	6	(	(	PUNCT
fbem-22287	131	7	6):58	6):58	PROPN
fbem-22287	131	8	-	-	PUNCT
fbem-22287	131	9	63,33	63,33	NOUN
fbem-22287	131	10	.	.	PUNCT
fbem-22287	132	1	[	[	X
fbem-22287	132	2	4	4	X
fbem-22287	132	3	]	]	PUNCT
fbem-22287	132	4	yang	yang	PROPN
fbem-22287	132	5	yuanyuan	yuanyuan	PROPN
fbem-22287	132	6	.	.	PUNCT
fbem-22287	133	1	a	a	DET
fbem-22287	133	2	study	study	NOUN
fbem-22287	133	3	on	on	ADP
fbem-22287	133	4	integrated	integrate	VERB
fbem-22287	133	5	marketing	marketing	NOUN
fbem-22287	133	6	communication	communication	NOUN
fbem-22287	133	7	and	and	CCONJ
fbem-22287	133	8	brand	brand	NOUN
fbem-22287	133	9	management	management	NOUN
fbem-22287	133	10	of	of	ADP
fbem-22287	133	11	jia	jia	PROPN
fbem-22287	133	12	duo	duo	PROPN
fbem-22287	133	13	bao	bao	PROPN
fbem-22287	133	14	group	group	PROPN
fbem-22287	134	1	[	[	X
fbem-22287	134	2	j	j	X
fbem-22287	134	3	]	]	X
fbem-22287	134	4	.	.	PUNCT
fbem-22287	135	1	china	china	PROPN
fbem-22287	135	2	management	management	PROPN
fbem-22287	135	3	information	information	NOUN
fbem-22287	135	4	technology	technology	NOUN
fbem-22287	135	5	,	,	PUNCT
fbem-22287	135	6	2013(15):2	2013(15):2	NUM
fbem-22287	135	7	.	.	PUNCT
fbem-22287	136	1	[	[	X
fbem-22287	136	2	5	5	NUM
fbem-22287	136	3	]	]	X
fbem-22287	136	4	tan	tan	PROPN
fbem-22287	136	5	xiaoxi	xiaoxi	PROPN
fbem-22287	136	6	.	.	PUNCT
fbem-22287	137	1	research	research	NOUN
fbem-22287	137	2	on	on	ADP
fbem-22287	137	3	digital	digital	ADJ
fbem-22287	137	4	marketing	marketing	NOUN
fbem-22287	137	5	strategy	strategy	NOUN
fbem-22287	137	6	of	of	ADP
fbem-22287	137	7	apparel	apparel	NOUN
fbem-22287	137	8	luxury	luxury	NOUN
fbem-22287	137	9	brands	brand	NOUN
fbem-22287	137	10	based	base	VERB
fbem-22287	137	11	on	on	ADP
fbem-22287	137	12	big	big	ADJ
fbem-22287	137	13	data	datum	NOUN
fbem-22287	138	1	[	[	X
fbem-22287	138	2	d	d	X
fbem-22287	138	3	]	]	X
fbem-22287	138	4	.	.	PUNCT
fbem-22287	139	1	beijing	beijing	PROPN
fbem-22287	139	2	institute	institute	PROPN
fbem-22287	139	3	of	of	ADP
fbem-22287	139	4	fashion	fashion	NOUN
fbem-22287	139	5	.	.	PUNCT
fbem-22287	140	1	[	[	X
fbem-22287	140	2	6	6	NUM
fbem-22287	140	3	]	]	PUNCT
fbem-22287	140	4	xie	xie	PROPN
fbem-22287	140	5	xiran	xiran	PROPN
fbem-22287	140	6	.	.	PUNCT
fbem-22287	141	1	new	new	ADJ
fbem-22287	141	2	thinking	thinking	NOUN
fbem-22287	141	3	on	on	ADP
fbem-22287	141	4	epidemic	epidemic	NOUN
fbem-22287	141	5	marketing	marketing	NOUN
fbem-22287	141	6	of	of	ADP
fbem-22287	141	7	sports	sport	NOUN
fbem-22287	141	8	equipment	equipment	NOUN
fbem-22287	141	9	brands	brand	NOUN
fbem-22287	141	10	from	from	ADP
fbem-22287	141	11	the	the	DET
fbem-22287	141	12	perspective	perspective	NOUN
fbem-22287	141	13	of	of	ADP
fbem-22287	141	14	integrated	integrated	ADJ
fbem-22287	141	15	marketing	marketing	NOUN
fbem-22287	141	16	communication	communication	NOUN
fbem-22287	141	17	--	--	PUNCT
fbem-22287	141	18	nike	nike	PROPN
fbem-22287	141	19	as	as	ADP
fbem-22287	141	20	an	an	DET
fbem-22287	141	21	example	example	NOUN
fbem-22287	142	1	[	[	X
fbem-22287	142	2	j	j	X
fbem-22287	142	3	]	]	X
fbem-22287	142	4	.	.	PUNCT
fbem-22287	143	1	china	china	PROPN
fbem-22287	143	2	market	market	PROPN
fbem-22287	143	3	.	.	PUNCT
fbem-22287	144	1	[	[	X
fbem-22287	144	2	7	7	X
fbem-22287	144	3	]	]	SYM
fbem-22287	144	4	li	li	PROPN
fbem-22287	144	5	zhenkun	zhenkun	PROPN
fbem-22287	144	6	,	,	PUNCT
fbem-22287	144	7	meng	meng	PROPN
fbem-22287	144	8	zhen	zhen	PROPN
fbem-22287	144	9	.	.	PUNCT
fbem-22287	145	1	research	research	NOUN
fbem-22287	145	2	on	on	ADP
fbem-22287	145	3	the	the	DET
fbem-22287	145	4	online	online	ADJ
fbem-22287	145	5	marketing	marketing	NOUN
fbem-22287	145	6	strategy	strategy	NOUN
fbem-22287	145	7	of	of	ADP
fbem-22287	145	8	domestic	domestic	ADJ
fbem-22287	145	9	cosmetic	cosmetic	ADJ
fbem-22287	145	10	products	product	NOUN
fbem-22287	145	11	:	:	PUNCT
fbem-22287	145	12	the	the	DET
fbem-22287	145	13	case	case	NOUN
fbem-22287	145	14	of	of	ADP
fbem-22287	145	15	proya	proya	NOUN
fbem-22287	146	1	[	[	X
fbem-22287	146	2	j	j	X
fbem-22287	146	3	]	]	X
fbem-22287	146	4	.	.	PUNCT
fbem-22287	147	1	business	business	NOUN
fbem-22287	147	2	economics	economic	NOUN
fbem-22287	147	3	,	,	PUNCT
fbem-22287	147	4	2022(3):3	2022(3):3	PROPN
fbem-22287	147	5	.	.	PUNCT
fbem-22287	148	1	[	[	X
fbem-22287	148	2	8	8	NUM
fbem-22287	148	3	]	]	X
fbem-22287	148	4	wang	wang	PROPN
fbem-22287	148	5	chongchong	chongchong	PROPN
fbem-22287	148	6	.	.	PUNCT
fbem-22287	149	1	an	an	DET
fbem-22287	149	2	analysis	analysis	NOUN
fbem-22287	149	3	of	of	ADP
fbem-22287	149	4	social	social	ADJ
fbem-22287	149	5	media	medium	NOUN
fbem-22287	149	6	communication	communication	NOUN
fbem-22287	149	7	strategies	strategy	NOUN
fbem-22287	149	8	of	of	ADP
fbem-22287	149	9	domestic	domestic	ADJ
fbem-22287	149	10	apparel	apparel	NOUN
fbem-22287	149	11	brands	brand	NOUN
fbem-22287	149	12	:	:	PUNCT
fbem-22287	149	13	the	the	DET
fbem-22287	149	14	case	case	NOUN
fbem-22287	149	15	of	of	ADP
fbem-22287	149	16	"	"	PUNCT
fbem-22287	149	17	li	li	PROPN
fbem-22287	149	18	-	-	PUNCT
fbem-22287	149	19	ning	ning	NOUN
fbem-22287	149	20	"	"	PUNCT
fbem-22287	149	21	[	[	X
fbem-22287	149	22	j	j	X
fbem-22287	149	23	]	]	X
fbem-22287	149	24	.	.	PUNCT
fbem-22287	149	25	media	media	PROPN
fbem-22287	149	26	today	today	NOUN
fbem-22287	149	27	,	,	PUNCT
fbem-22287	149	28	2022	2022	NUM
fbem-22287	149	29	.	.	PUNCT
fbem-22287	150	1	[	[	X
fbem-22287	150	2	9	9	NUM
fbem-22287	150	3	]	]	X
fbem-22287	150	4	huang	huang	PROPN
fbem-22287	150	5	yi	yi	PROPN
fbem-22287	150	6	.	.	PUNCT
fbem-22287	151	1	on	on	ADP
fbem-22287	151	2	starbucks	starbuck	NOUN
fbem-22287	151	3	'	'	PART
fbem-22287	151	4	market	market	NOUN
fbem-22287	151	5	expansion	expansion	NOUN
fbem-22287	151	6	strategy	strategy	NOUN
fbem-22287	152	1	[	[	X
fbem-22287	152	2	j	j	X
fbem-22287	152	3	]	]	X
fbem-22287	152	4	.	.	PUNCT
fbem-22287	153	1	market	market	NOUN
fbem-22287	153	2	research	research	NOUN
fbem-22287	153	3	,	,	PUNCT
fbem-22287	153	4	2013(7):2	2013(7):2	X
fbem-22287	153	5	.	.	PUNCT
fbem-22287	154	1	[	[	X
fbem-22287	154	2	10	10	NUM
fbem-22287	154	3	]	]	X
fbem-22287	154	4	gajewska	gajewska	ADJ
fbem-22287	154	5	teresa	teresa	NOUN
fbem-22287	154	6	.	.	PUNCT
fbem-22287	155	1	the	the	DET
fbem-22287	155	2	impact	impact	NOUN
fbem-22287	155	3	of	of	ADP
fbem-22287	155	4	the	the	DET
fbem-22287	155	5	level	level	NOUN
fbem-22287	155	6	of	of	ADP
fbem-22287	155	7	customer	customer	NOUN
fbem-22287	155	8	satisfaction	satisfaction	NOUN
fbem-22287	155	9	on	on	ADP
fbem-22287	155	10	the	the	DET
fbem-22287	155	11	quality	quality	NOUN
fbem-22287	155	12	of	of	ADP
fbem-22287	155	13	e	e	NOUN
fbem-22287	155	14	-	-	NOUN
fbem-22287	155	15	commerce	commerce	NOUN
fbem-22287	155	16	services	service	NOUN
fbem-22287	155	17	.	.	PUNCT
fbem-22287	156	1	int	int	NOUN
fbem-22287	156	2	.	.	PUNCT
fbem-22287	157	1	j.	j.	PROPN
fbem-22287	157	2	prod	prod	PROPN
fbem-22287	157	3	.	.	PUNCT
fbem-22287	158	1	perform	perform	VERB
fbem-22287	158	2	.	.	PUNCT
fbem-22287	159	1	manag	manag	PROPN
fbem-22287	159	2	.	.	PUNCT
fbem-22287	160	1	2020	2020	NUM
fbem-22287	160	2	;	;	PUNCT
fbem-22287	161	1	69(4):666–684	69(4):666–684	NUM
fbem-22287	161	2	.	.	PUNCT
fbem-22287	162	1	[	[	X
fbem-22287	162	2	11	11	NUM
fbem-22287	162	3	]	]	X
fbem-22287	162	4	lin	lin	PROPN
fbem-22287	162	5	xiaolin	xiaolin	PROPN
fbem-22287	162	6	,	,	PUNCT
fbem-22287	162	7	wang	wang	PROPN
fbem-22287	162	8	xuequn	xuequn	PROPN
fbem-22287	162	9	,	,	PUNCT
fbem-22287	162	10	hajli	hajli	PROPN
fbem-22287	162	11	nick	nick	PROPN
fbem-22287	162	12	.	.	PUNCT
fbem-22287	163	1	building	build	VERB
fbem-22287	163	2	e	e	PROPN
fbem-22287	163	3	-	-	NOUN
fbem-22287	163	4	commerce	commerce	NOUN
fbem-22287	163	5	satisfaction	satisfaction	NOUN
fbem-22287	163	6	and	and	CCONJ
fbem-22287	163	7	boosting	boost	VERB
fbem-22287	163	8	sales	sale	NOUN
fbem-22287	163	9	:	:	PUNCT
fbem-22287	163	10	the	the	DET
fbem-22287	163	11	role	role	NOUN
fbem-22287	163	12	of	of	ADP
fbem-22287	163	13	social	social	ADJ
fbem-22287	163	14	commerce	commerce	NOUN
fbem-22287	163	15	trust	trust	NOUN
fbem-22287	163	16	and	and	CCONJ
fbem-22287	163	17	its	its	PRON
fbem-22287	163	18	antecedents	antecedent	NOUN
fbem-22287	163	19	.	.	PUNCT
fbem-22287	164	1	int	int	NOUN
fbem-22287	164	2	.	.	PUNCT
fbem-22287	165	1	j.	j.	PROPN
fbem-22287	165	2	electron	electron	PROPN
fbem-22287	165	3	.	.	PUNCT
fbem-22287	166	1	commer	commer	PROPN
fbem-22287	166	2	.	.	PROPN
fbem-22287	167	1	2019	2019	NUM
fbem-22287	167	2	;	;	PUNCT
fbem-22287	167	3	23(3):328–363	23(3):328–363	NUM
fbem-22287	167	4	.	.	PUNCT
fbem-22287	168	1	[	[	X
fbem-22287	168	2	12	12	NUM
fbem-22287	168	3	]	]	X
fbem-22287	168	4	sekar	sekar	PROPN
fbem-22287	168	5	s.	s.	PROPN
fbem-22287	168	6	autonomous	autonomous	PROPN
fbem-22287	168	7	transaction	transaction	NOUN
fbem-22287	168	8	model	model	NOUN
fbem-22287	168	9	for	for	ADP
fbem-22287	168	10	e	e	PROPN
fbem-22287	168	11	-	-	NOUN
fbem-22287	168	12	commerce	commerce	NOUN
fbem-22287	168	13	management	management	NOUN
fbem-22287	168	14	using	use	VERB
fbem-22287	168	15	blockchain	blockchain	PROPN
fbem-22287	168	16	technology	technology	PROPN
fbem-22287	168	17	.	.	PUNCT
fbem-22287	169	1	int	int	NOUN
fbem-22287	169	2	.	.	PUNCT
fbem-22287	170	1	j.	j.	PROPN
fbem-22287	170	2	inf	inf	PROPN
fbem-22287	170	3	.	.	PUNCT
fbem-22287	170	4	technol	technol	PROPN
fbem-22287	170	5	.	.	PROPN
fbem-22287	170	6	web	web	PROPN
fbem-22287	170	7	eng	eng	PROPN
fbem-22287	170	8	.	.	PROPN
fbem-22287	170	9	2022	2022	NUM
fbem-22287	170	10	;	;	PUNCT
fbem-22287	170	11	17(1):1–14	17(1):1–14	NUM
fbem-22287	170	12	.	.	PUNCT
fbem-22287	171	1	[	[	X
fbem-22287	171	2	13	13	NUM
fbem-22287	171	3	]	]	X
fbem-22287	171	4	lu	lu	NOUN
fbem-22287	171	5	ying	ying	PROPN
fbem-22287	171	6	.	.	PUNCT
fbem-22287	172	1	exploring	explore	VERB
fbem-22287	172	2	the	the	DET
fbem-22287	172	3	development	development	NOUN
fbem-22287	172	4	strategy	strategy	NOUN
fbem-22287	172	5	of	of	ADP
fbem-22287	172	6	o2o	o2o	NOUN
fbem-22287	172	7	model	model	NOUN
fbem-22287	172	8	of	of	ADP
fbem-22287	172	9	fast	fast	ADJ
fbem-22287	172	10	fashion	fashion	NOUN
fbem-22287	172	11	brands	brand	NOUN
fbem-22287	172	12	from	from	ADP
fbem-22287	172	13	the	the	DET
fbem-22287	172	14	perspective	perspective	NOUN
fbem-22287	172	15	of	of	ADP
fbem-22287	172	16	customer	customer	NOUN
fbem-22287	172	17	consumption	consumption	NOUN
fbem-22287	172	18	experience	experience	NOUN
fbem-22287	172	19	[	[	X
fbem-22287	172	20	j	j	X
fbem-22287	172	21	]	]	X
fbem-22287	172	22	.	.	PUNCT
fbem-22287	173	1	business	business	NOUN
fbem-22287	173	2	economics	economic	NOUN
fbem-22287	173	3	research	research	NOUN
fbem-22287	173	4	,	,	PUNCT
fbem-22287	173	5	2018	2018	NUM
fbem-22287	173	6	.	.	PUNCT