id	sid	tid	token	lemma	pos
fbem-23438	1	1	frontiers	frontier	NOUN
fbem-23438	1	2	in	in	ADP
fbem-23438	1	3	business	business	NOUN
fbem-23438	1	4	,	,	PUNCT
fbem-23438	1	5	economics	economic	NOUN
fbem-23438	1	6	and	and	CCONJ
fbem-23438	1	7	management	management	NOUN
fbem-23438	1	8	issn	issn	PROPN
fbem-23438	1	9	:	:	PUNCT
fbem-23438	1	10	2766	2766	NUM
fbem-23438	1	11	-	-	PUNCT
fbem-23438	1	12	824x	824x	NUM
fbem-23438	1	13	|	|	ADJ
fbem-23438	1	14	vol	vol	NOUN
fbem-23438	1	15	.	.	PROPN
fbem-23438	1	16	15	15	NUM
fbem-23438	1	17	,	,	PUNCT
fbem-23438	1	18	no	no	INTJ
fbem-23438	1	19	.	.	NOUN
fbem-23438	1	20	3	3	NUM
fbem-23438	1	21	,	,	PUNCT
fbem-23438	1	22	2024	2024	NUM
fbem-23438	1	23	10	10	NUM
fbem-23438	1	24	construction	construction	NOUN
fbem-23438	1	25	of	of	ADP
fbem-23438	1	26	precision	precision	NOUN
fbem-23438	1	27	marketing	marketing	NOUN
fbem-23438	1	28	systems	system	NOUN
fbem-23438	1	29	for	for	ADP
fbem-23438	1	30	large	large	ADJ
fbem-23438	1	31	enterprises	enterprise	NOUN
fbem-23438	1	32	in	in	ADP
fbem-23438	1	33	big	big	ADJ
fbem-23438	1	34	data	datum	NOUN
fbem-23438	1	35	environments	environment	NOUN
fbem-23438	1	36	zhen	zhen	PROPN
fbem-23438	1	37	li	li	PROPN
fbem-23438	1	38	fistar	fistar	PROPN
fbem-23438	1	39	(	(	PUNCT
fbem-23438	1	40	beijing	beijing	PROPN
fbem-23438	1	41	)	)	PUNCT
fbem-23438	1	42	trading	trading	PROPN
fbem-23438	1	43	co.	co.	PROPN
fbem-23438	1	44	,	,	PUNCT
fbem-23438	1	45	ltd	ltd	PROPN
fbem-23438	1	46	,	,	PUNCT
fbem-23438	1	47	china	china	PROPN
fbem-23438	1	48	lizhen69@shisu.edu.cn	lizhen69@shisu.edu.cn	PROPN
fbem-23438	1	49	abstract	abstract	NOUN
fbem-23438	1	50	:	:	PUNCT
fbem-23438	1	51	the	the	DET
fbem-23438	1	52	study	study	NOUN
fbem-23438	1	53	constructs	construct	VERB
fbem-23438	1	54	a	a	DET
fbem-23438	1	55	precision	precision	NOUN
fbem-23438	1	56	marketing	marketing	NOUN
fbem-23438	1	57	model	model	NOUN
fbem-23438	1	58	for	for	ADP
fbem-23438	1	59	large	large	ADJ
fbem-23438	1	60	enterprises	enterprise	NOUN
fbem-23438	1	61	,	,	PUNCT
fbem-23438	1	62	encompassing	encompass	VERB
fbem-23438	1	63	data	data	NOUN
fbem-23438	1	64	collection	collection	NOUN
fbem-23438	1	65	,	,	PUNCT
fbem-23438	1	66	processing	processing	NOUN
fbem-23438	1	67	and	and	CCONJ
fbem-23438	1	68	analysis	analysis	NOUN
fbem-23438	1	69	,	,	PUNCT
fbem-23438	1	70	strategy	strategy	NOUN
fbem-23438	1	71	formulation	formulation	NOUN
fbem-23438	1	72	,	,	PUNCT
fbem-23438	1	73	campaign	campaign	NOUN
fbem-23438	1	74	execution	execution	NOUN
fbem-23438	1	75	,	,	PUNCT
fbem-23438	1	76	and	and	CCONJ
fbem-23438	1	77	feedback	feedback	NOUN
fbem-23438	1	78	mechanisms	mechanism	NOUN
fbem-23438	1	79	.	.	PUNCT
fbem-23438	2	1	data	datum	NOUN
fbem-23438	2	2	were	be	AUX
fbem-23438	2	3	gathered	gather	VERB
fbem-23438	2	4	from	from	ADP
fbem-23438	2	5	social	social	ADJ
fbem-23438	2	6	media	medium	NOUN
fbem-23438	2	7	,	,	PUNCT
fbem-23438	2	8	e	e	PROPN
fbem-23438	2	9	commerce	commerce	NOUN
fbem-23438	2	10	platforms	platform	NOUN
fbem-23438	2	11	,	,	PUNCT
fbem-23438	2	12	customer	customer	NOUN
fbem-23438	2	13	feedback	feedback	NOUN
fbem-23438	2	14	,	,	PUNCT
fbem-23438	2	15	and	and	CCONJ
fbem-23438	2	16	iot	iot	NOUN
fbem-23438	2	17	devices	device	NOUN
fbem-23438	2	18	using	use	VERB
fbem-23438	2	19	tools	tool	NOUN
fbem-23438	2	20	such	such	ADJ
fbem-23438	2	21	as	as	ADP
fbem-23438	2	22	google	google	PROPN
fbem-23438	2	23	analytics	analytic	NOUN
fbem-23438	2	24	,	,	PUNCT
fbem-23438	2	25	social	social	ADJ
fbem-23438	2	26	media	medium	NOUN
fbem-23438	2	27	apis	apis	ADJ
fbem-23438	2	28	,	,	PUNCT
fbem-23438	2	29	and	and	CCONJ
fbem-23438	2	30	web	web	NOUN
fbem-23438	2	31	scrapers	scraper	NOUN
fbem-23438	2	32	,	,	PUNCT
fbem-23438	2	33	resulting	result	VERB
fbem-23438	2	34	in	in	ADP
fbem-23438	2	35	5	5	NUM
fbem-23438	2	36	million	million	NUM
fbem-23438	2	37	posts	post	NOUN
fbem-23438	2	38	and	and	CCONJ
fbem-23438	2	39	comments	comment	NOUN
fbem-23438	2	40	,	,	PUNCT
fbem-23438	2	41	12	12	NUM
fbem-23438	2	42	million	million	NUM
fbem-23438	2	43	order	order	NOUN
fbem-23438	2	44	records	record	NOUN
fbem-23438	2	45	,	,	PUNCT
fbem-23438	2	46	and	and	CCONJ
fbem-23438	2	47	250,000	250,000	NUM
fbem-23438	2	48	customer	customer	NOUN
fbem-23438	2	49	feedback	feedback	NOUN
fbem-23438	2	50	entries	entry	NOUN
fbem-23438	2	51	.	.	PUNCT
fbem-23438	3	1	data	datum	NOUN
fbem-23438	3	2	processing	processing	NOUN
fbem-23438	3	3	involved	involve	VERB
fbem-23438	3	4	etl	etl	NOUN
fbem-23438	3	5	processes	process	NOUN
fbem-23438	3	6	,	,	PUNCT
fbem-23438	3	7	cluster	cluster	NOUN
fbem-23438	3	8	analysis	analysis	NOUN
fbem-23438	3	9	,	,	PUNCT
fbem-23438	3	10	regression	regression	VERB
fbem-23438	3	11	analysis	analysis	NOUN
fbem-23438	3	12	,	,	PUNCT
fbem-23438	3	13	and	and	CCONJ
fbem-23438	3	14	natural	natural	ADJ
fbem-23438	3	15	language	language	NOUN
fbem-23438	3	16	processing	processing	NOUN
fbem-23438	3	17	(	(	PUNCT
fbem-23438	3	18	nlp	nlp	NOUN
fbem-23438	3	19	)	)	PUNCT
fbem-23438	3	20	techniques	technique	NOUN
fbem-23438	3	21	.	.	PUNCT
fbem-23438	4	1	cluster	cluster	NOUN
fbem-23438	4	2	analysis	analysis	NOUN
fbem-23438	4	3	revealed	reveal	VERB
fbem-23438	4	4	that	that	SCONJ
fbem-23438	4	5	frequent	frequent	ADJ
fbem-23438	4	6	buyers	buyer	NOUN
fbem-23438	4	7	constitute	constitute	VERB
fbem-23438	4	8	30	30	NUM
fbem-23438	4	9	%	%	NOUN
fbem-23438	4	10	,	,	PUNCT
fbem-23438	4	11	occasional	occasional	ADJ
fbem-23438	4	12	buyers	buyer	NOUN
fbem-23438	4	13	45	45	NUM
fbem-23438	4	14	%	%	NOUN
fbem-23438	4	15	,	,	PUNCT
fbem-23438	4	16	and	and	CCONJ
fbem-23438	4	17	new	new	ADJ
fbem-23438	4	18	customers	customer	NOUN
fbem-23438	4	19	25	25	NUM
fbem-23438	4	20	%	%	NOUN
fbem-23438	4	21	.	.	PUNCT
fbem-23438	5	1	regression	regression	NOUN
fbem-23438	5	2	analysis	analysis	NOUN
fbem-23438	5	3	showed	show	VERB
fbem-23438	5	4	that	that	SCONJ
fbem-23438	5	5	the	the	DET
fbem-23438	5	6	coefficients	coefficient	NOUN
fbem-23438	5	7	for	for	ADP
fbem-23438	5	8	advertising	advertising	NOUN
fbem-23438	5	9	spend	spend	NOUN
fbem-23438	5	10	,	,	PUNCT
fbem-23438	5	11	price	price	NOUN
fbem-23438	5	12	adjustments	adjustment	NOUN
fbem-23438	5	13	,	,	PUNCT
fbem-23438	5	14	and	and	CCONJ
fbem-23438	5	15	customer	customer	NOUN
fbem-23438	5	16	service	service	NOUN
fbem-23438	5	17	ratings	rating	NOUN
fbem-23438	5	18	were	be	AUX
fbem-23438	5	19	0.75	0.75	NUM
fbem-23438	5	20	,	,	PUNCT
fbem-23438	5	21	-0.35	-0.35	NOUN
fbem-23438	5	22	,	,	PUNCT
fbem-23438	5	23	and	and	CCONJ
fbem-23438	5	24	0.65	0.65	NUM
fbem-23438	5	25	,	,	PUNCT
fbem-23438	5	26	respectively	respectively	ADV
fbem-23438	5	27	.	.	PUNCT
fbem-23438	6	1	precision	precision	NOUN
fbem-23438	6	2	marketing	marketing	NOUN
fbem-23438	6	3	strategies	strategy	NOUN
fbem-23438	6	4	were	be	AUX
fbem-23438	6	5	formulated	formulate	VERB
fbem-23438	6	6	using	use	VERB
fbem-23438	6	7	recommendation	recommendation	NOUN
fbem-23438	6	8	systems	system	NOUN
fbem-23438	6	9	,	,	PUNCT
fbem-23438	6	10	deep	deep	ADJ
fbem-23438	6	11	learning	learning	NOUN
fbem-23438	6	12	models	model	NOUN
fbem-23438	6	13	,	,	PUNCT
fbem-23438	6	14	and	and	CCONJ
fbem-23438	6	15	real	real	ADJ
fbem-23438	6	16	-	-	PUNCT
fbem-23438	6	17	time	time	NOUN
fbem-23438	6	18	data	datum	NOUN
fbem-23438	6	19	analytics	analytic	NOUN
fbem-23438	6	20	platforms	platform	NOUN
fbem-23438	6	21	.	.	PUNCT
fbem-23438	7	1	the	the	DET
fbem-23438	7	2	vip	vip	NOUN
fbem-23438	7	3	membership	membership	NOUN
fbem-23438	7	4	discount	discount	NOUN
fbem-23438	7	5	strategy	strategy	NOUN
fbem-23438	7	6	is	be	AUX
fbem-23438	7	7	projected	project	VERB
fbem-23438	7	8	to	to	PART
fbem-23438	7	9	increase	increase	VERB
fbem-23438	7	10	sales	sale	NOUN
fbem-23438	7	11	growth	growth	NOUN
fbem-23438	7	12	by	by	ADP
fbem-23438	7	13	15	15	NUM
fbem-23438	7	14	%	%	NOUN
fbem-23438	7	15	,	,	PUNCT
fbem-23438	7	16	customer	customer	NOUN
fbem-23438	7	17	growth	growth	NOUN
fbem-23438	7	18	by	by	ADP
fbem-23438	7	19	10	10	NUM
fbem-23438	7	20	%	%	NOUN
fbem-23438	7	21	,	,	PUNCT
fbem-23438	7	22	and	and	CCONJ
fbem-23438	7	23	roi	roi	NOUN
fbem-23438	7	24	by	by	ADP
fbem-23438	7	25	200	200	NUM
fbem-23438	7	26	%	%	NOUN
fbem-23438	7	27	.	.	PUNCT
fbem-23438	8	1	precision	precision	NOUN
fbem-23438	8	2	marketing	marketing	NOUN
fbem-23438	8	3	was	be	AUX
fbem-23438	8	4	implemented	implement	VERB
fbem-23438	8	5	through	through	ADP
fbem-23438	8	6	email	email	NOUN
fbem-23438	8	7	marketing	marketing	NOUN
fbem-23438	8	8	,	,	PUNCT
fbem-23438	8	9	social	social	ADJ
fbem-23438	8	10	media	medium	NOUN
fbem-23438	8	11	advertising	advertising	NOUN
fbem-23438	8	12	,	,	PUNCT
fbem-23438	8	13	and	and	CCONJ
fbem-23438	8	14	personalized	personalized	ADJ
fbem-23438	8	15	notifications	notification	NOUN
fbem-23438	8	16	.	.	PUNCT
fbem-23438	9	1	multi	multi	ADJ
fbem-23438	9	2	-	-	ADJ
fbem-23438	9	3	channel	channel	ADJ
fbem-23438	9	4	marketing	marketing	NOUN
fbem-23438	9	5	results	result	NOUN
fbem-23438	9	6	showed	show	VERB
fbem-23438	9	7	that	that	SCONJ
fbem-23438	9	8	email	email	NOUN
fbem-23438	9	9	marketing	marketing	NOUN
fbem-23438	9	10	had	have	VERB
fbem-23438	9	11	a	a	DET
fbem-23438	9	12	click	click	VERB
fbem-23438	9	13	-	-	PUNCT
fbem-23438	9	14	through	through	ADP
fbem-23438	9	15	rate	rate	NOUN
fbem-23438	9	16	of	of	ADP
fbem-23438	9	17	15	15	NUM
fbem-23438	9	18	%	%	NOUN
fbem-23438	9	19	,	,	PUNCT
fbem-23438	9	20	a	a	DET
fbem-23438	9	21	conversion	conversion	NOUN
fbem-23438	9	22	rate	rate	NOUN
fbem-23438	9	23	of	of	ADP
fbem-23438	9	24	5	5	NUM
fbem-23438	9	25	%	%	NOUN
fbem-23438	9	26	,	,	PUNCT
fbem-23438	9	27	and	and	CCONJ
fbem-23438	9	28	a	a	DET
fbem-23438	9	29	sales	sale	NOUN
fbem-23438	9	30	increase	increase	NOUN
fbem-23438	9	31	of	of	ADP
fbem-23438	9	32	$	$	SYM
fbem-23438	9	33	50,000	50,000	NUM
fbem-23438	9	34	.	.	PUNCT
fbem-23438	10	1	social	social	ADJ
fbem-23438	10	2	media	medium	NOUN
fbem-23438	10	3	advertising	advertising	NOUN
fbem-23438	10	4	achieved	achieve	VERB
fbem-23438	10	5	a	a	DET
fbem-23438	10	6	click	click	VERB
fbem-23438	10	7	-	-	PUNCT
fbem-23438	10	8	through	through	ADP
fbem-23438	10	9	rate	rate	NOUN
fbem-23438	10	10	of	of	ADP
fbem-23438	10	11	25	25	NUM
fbem-23438	10	12	%	%	NOUN
fbem-23438	10	13	,	,	PUNCT
fbem-23438	10	14	a	a	DET
fbem-23438	10	15	conversion	conversion	NOUN
fbem-23438	10	16	rate	rate	NOUN
fbem-23438	10	17	of	of	ADP
fbem-23438	10	18	8	8	NUM
fbem-23438	10	19	%	%	NOUN
fbem-23438	10	20	,	,	PUNCT
fbem-23438	10	21	and	and	CCONJ
fbem-23438	10	22	sales	sale	NOUN
fbem-23438	10	23	growth	growth	NOUN
fbem-23438	10	24	of	of	ADP
fbem-23438	10	25	$	$	SYM
fbem-23438	10	26	100,000	100,000	NUM
fbem-23438	10	27	.	.	PUNCT
fbem-23438	11	1	personalized	personalized	ADJ
fbem-23438	11	2	notifications	notification	NOUN
fbem-23438	11	3	resulted	result	VERB
fbem-23438	11	4	in	in	ADP
fbem-23438	11	5	a	a	DET
fbem-23438	11	6	click	click	VERB
fbem-23438	11	7	-	-	PUNCT
fbem-23438	11	8	through	through	ADP
fbem-23438	11	9	rate	rate	NOUN
fbem-23438	11	10	of	of	ADP
fbem-23438	11	11	20	20	NUM
fbem-23438	11	12	%	%	NOUN
fbem-23438	11	13	,	,	PUNCT
fbem-23438	11	14	a	a	DET
fbem-23438	11	15	conversion	conversion	NOUN
fbem-23438	11	16	rate	rate	NOUN
fbem-23438	11	17	of	of	ADP
fbem-23438	11	18	7	7	NUM
fbem-23438	11	19	%	%	NOUN
fbem-23438	11	20	,	,	PUNCT
fbem-23438	11	21	and	and	CCONJ
fbem-23438	11	22	sales	sale	NOUN
fbem-23438	11	23	growth	growth	NOUN
fbem-23438	11	24	of	of	ADP
fbem-23438	11	25	$	$	SYM
fbem-23438	11	26	35,000	35,000	NUM
fbem-23438	11	27	.	.	PUNCT
fbem-23438	12	1	marketing	marketing	NOUN
fbem-23438	12	2	activities	activity	NOUN
fbem-23438	12	3	were	be	AUX
fbem-23438	12	4	evaluated	evaluate	VERB
fbem-23438	12	5	and	and	CCONJ
fbem-23438	12	6	optimized	optimize	VERB
fbem-23438	12	7	in	in	ADP
fbem-23438	12	8	real	real	ADJ
fbem-23438	12	9	-	-	PUNCT
fbem-23438	12	10	time	time	NOUN
fbem-23438	12	11	using	use	VERB
fbem-23438	12	12	crm	crm	NOUN
fbem-23438	12	13	systems	system	NOUN
fbem-23438	12	14	,	,	PUNCT
fbem-23438	12	15	social	social	ADJ
fbem-23438	12	16	media	medium	NOUN
fbem-23438	12	17	analytics	analytic	NOUN
fbem-23438	12	18	tools	tool	NOUN
fbem-23438	12	19	,	,	PUNCT
fbem-23438	12	20	and	and	CCONJ
fbem-23438	12	21	a	a	DET
fbem-23438	12	22	/	/	SYM
fbem-23438	12	23	b	b	NOUN
fbem-23438	12	24	testing	testing	NOUN
fbem-23438	12	25	.	.	PUNCT
fbem-23438	13	1	the	the	DET
fbem-23438	13	2	effectiveness	effectiveness	NOUN
fbem-23438	13	3	of	of	ADP
fbem-23438	13	4	the	the	DET
fbem-23438	13	5	marketing	marketing	NOUN
fbem-23438	13	6	efforts	effort	NOUN
fbem-23438	13	7	was	be	AUX
fbem-23438	13	8	comprehensively	comprehensively	ADV
fbem-23438	13	9	assessed	assess	VERB
fbem-23438	13	10	using	use	VERB
fbem-23438	13	11	metrics	metric	NOUN
fbem-23438	13	12	such	such	ADJ
fbem-23438	13	13	as	as	ADP
fbem-23438	13	14	customer	customer	NOUN
fbem-23438	13	15	acquisition	acquisition	NOUN
fbem-23438	13	16	cost	cost	NOUN
fbem-23438	13	17	(	(	PUNCT
fbem-23438	13	18	cac	cac	PROPN
fbem-23438	13	19	)	)	PUNCT
fbem-23438	13	20	,	,	PUNCT
fbem-23438	13	21	customer	customer	NOUN
fbem-23438	13	22	lifetime	lifetime	NOUN
fbem-23438	13	23	value	value	NOUN
fbem-23438	13	24	(	(	PUNCT
fbem-23438	13	25	clv	clv	PROPN
fbem-23438	13	26	)	)	PUNCT
fbem-23438	13	27	,	,	PUNCT
fbem-23438	13	28	conversion	conversion	NOUN
fbem-23438	13	29	rate	rate	NOUN
fbem-23438	13	30	,	,	PUNCT
fbem-23438	13	31	repeat	repeat	NOUN
fbem-23438	13	32	purchase	purchase	NOUN
fbem-23438	13	33	rate	rate	NOUN
fbem-23438	13	34	,	,	PUNCT
fbem-23438	13	35	and	and	CCONJ
fbem-23438	13	36	customer	customer	NOUN
fbem-23438	13	37	satisfaction	satisfaction	NOUN
fbem-23438	13	38	.	.	PUNCT
fbem-23438	14	1	empirical	empirical	ADJ
fbem-23438	14	2	analysis	analysis	NOUN
fbem-23438	14	3	demonstrated	demonstrate	VERB
fbem-23438	14	4	that	that	SCONJ
fbem-23438	14	5	precision	precision	NOUN
fbem-23438	14	6	marketing	marketing	NOUN
fbem-23438	14	7	strategies	strategy	NOUN
fbem-23438	14	8	significantly	significantly	ADV
fbem-23438	14	9	enhanced	enhance	VERB
fbem-23438	14	10	customer	customer	NOUN
fbem-23438	14	11	engagement	engagement	NOUN
fbem-23438	14	12	,	,	PUNCT
fbem-23438	14	13	conversion	conversion	NOUN
fbem-23438	14	14	rates	rate	NOUN
fbem-23438	14	15	,	,	PUNCT
fbem-23438	14	16	and	and	CCONJ
fbem-23438	14	17	sales	sale	NOUN
fbem-23438	14	18	growth	growth	NOUN
fbem-23438	14	19	.	.	PUNCT
fbem-23438	15	1	this	this	DET
fbem-23438	15	2	study	study	NOUN
fbem-23438	15	3	validates	validate	VERB
fbem-23438	15	4	the	the	DET
fbem-23438	15	5	substantial	substantial	ADJ
fbem-23438	15	6	impact	impact	NOUN
fbem-23438	15	7	of	of	ADP
fbem-23438	15	8	precision	precision	NOUN
fbem-23438	15	9	marketing	marketing	NOUN
fbem-23438	15	10	in	in	ADP
fbem-23438	15	11	improving	improve	VERB
fbem-23438	15	12	customer	customer	NOUN
fbem-23438	15	13	acquisition	acquisition	NOUN
fbem-23438	15	14	efficiency	efficiency	NOUN
fbem-23438	15	15	,	,	PUNCT
fbem-23438	15	16	increasing	increase	VERB
fbem-23438	15	17	clv	clv	PROPN
fbem-23438	15	18	,	,	PUNCT
fbem-23438	15	19	and	and	CCONJ
fbem-23438	15	20	optimizing	optimize	VERB
fbem-23438	15	21	marketing	marketing	NOUN
fbem-23438	15	22	investments	investment	NOUN
fbem-23438	15	23	,	,	PUNCT
fbem-23438	15	24	thus	thus	ADV
fbem-23438	15	25	providing	provide	VERB
fbem-23438	15	26	greater	great	ADJ
fbem-23438	15	27	commercial	commercial	ADJ
fbem-23438	15	28	value	value	NOUN
fbem-23438	15	29	and	and	CCONJ
fbem-23438	15	30	competitive	competitive	ADJ
fbem-23438	15	31	advantage	advantage	NOUN
fbem-23438	15	32	for	for	ADP
fbem-23438	15	33	enterprises	enterprise	NOUN
fbem-23438	15	34	.	.	PUNCT
fbem-23438	16	1	keywords	keyword	NOUN
fbem-23438	16	2	:	:	PUNCT
fbem-23438	16	3	precision	precision	NOUN
fbem-23438	16	4	marketing	marketing	NOUN
fbem-23438	16	5	,	,	PUNCT
fbem-23438	16	6	data	data	NOUN
fbem-23438	16	7	collection	collection	NOUN
fbem-23438	16	8	,	,	PUNCT
fbem-23438	16	9	cluster	cluster	NOUN
fbem-23438	16	10	analysis	analysis	NOUN
fbem-23438	16	11	,	,	PUNCT
fbem-23438	16	12	regression	regression	VERB
fbem-23438	16	13	analysis	analysis	NOUN
fbem-23438	16	14	,	,	PUNCT
fbem-23438	16	15	customer	customer	NOUN
fbem-23438	16	16	acquisition	acquisition	NOUN
fbem-23438	16	17	cost	cost	NOUN
fbem-23438	16	18	,	,	PUNCT
fbem-23438	16	19	customer	customer	NOUN
fbem-23438	16	20	lifetime	lifetime	NOUN
fbem-23438	16	21	value	value	NOUN
fbem-23438	16	22	.	.	PUNCT
fbem-23438	17	1	1	1	X
fbem-23438	17	2	.	.	X
fbem-23438	17	3	introduction	introduction	NOUN
fbem-23438	17	4	the	the	DET
fbem-23438	17	5	rapid	rapid	ADJ
fbem-23438	17	6	advancement	advancement	NOUN
fbem-23438	17	7	of	of	ADP
fbem-23438	17	8	information	information	NOUN
fbem-23438	17	9	technology	technology	NOUN
fbem-23438	17	10	has	have	AUX
fbem-23438	17	11	led	lead	VERB
fbem-23438	17	12	to	to	ADP
fbem-23438	17	13	the	the	DET
fbem-23438	17	14	pervasive	pervasive	ADJ
fbem-23438	17	15	influence	influence	NOUN
fbem-23438	17	16	of	of	ADP
fbem-23438	17	17	big	big	ADJ
fbem-23438	17	18	data	datum	NOUN
fbem-23438	17	19	across	across	ADP
fbem-23438	17	20	various	various	ADJ
fbem-23438	17	21	industries	industry	NOUN
fbem-23438	17	22	,	,	PUNCT
fbem-23438	17	23	establishing	establish	VERB
fbem-23438	17	24	it	it	PRON
fbem-23438	17	25	as	as	ADP
fbem-23438	17	26	a	a	DET
fbem-23438	17	27	critical	critical	ADJ
fbem-23438	17	28	foundation	foundation	NOUN
fbem-23438	17	29	for	for	ADP
fbem-23438	17	30	corporate	corporate	ADJ
fbem-23438	17	31	decisionmaking	decisionmaking	NOUN
fbem-23438	17	32	.	.	PUNCT
fbem-23438	18	1	big	big	ADJ
fbem-23438	18	2	data	datum	NOUN
fbem-23438	18	3	technologies	technology	NOUN
fbem-23438	18	4	have	have	AUX
fbem-23438	18	5	revolutionized	revolutionize	VERB
fbem-23438	18	6	the	the	DET
fbem-23438	18	7	methods	method	NOUN
fbem-23438	18	8	of	of	ADP
fbem-23438	18	9	data	datum	NOUN
fbem-23438	18	10	collection	collection	NOUN
fbem-23438	18	11	,	,	PUNCT
fbem-23438	18	12	storage	storage	NOUN
fbem-23438	18	13	,	,	PUNCT
fbem-23438	18	14	and	and	CCONJ
fbem-23438	18	15	processing	processing	NOUN
fbem-23438	18	16	,	,	PUNCT
fbem-23438	18	17	providing	provide	VERB
fbem-23438	18	18	substantial	substantial	ADJ
fbem-23438	18	19	support	support	NOUN
fbem-23438	18	20	for	for	ADP
fbem-23438	18	21	precision	precision	NOUN
fbem-23438	18	22	marketing	marketing	NOUN
fbem-23438	18	23	initiatives	initiative	NOUN
fbem-23438	18	24	.	.	PUNCT
fbem-23438	19	1	according	accord	VERB
fbem-23438	19	2	to	to	ADP
fbem-23438	19	3	the	the	DET
fbem-23438	19	4	international	international	ADJ
fbem-23438	19	5	data	data	NOUN
fbem-23438	19	6	corporation	corporation	NOUN
fbem-23438	19	7	(	(	PUNCT
fbem-23438	19	8	idc	idc	PROPN
fbem-23438	19	9	)	)	PUNCT
fbem-23438	19	10	,	,	PUNCT
fbem-23438	19	11	the	the	DET
fbem-23438	19	12	global	global	ADJ
fbem-23438	19	13	big	big	ADJ
fbem-23438	19	14	data	datum	NOUN
fbem-23438	19	15	and	and	CCONJ
fbem-23438	19	16	business	business	NOUN
fbem-23438	19	17	analytics	analytic	NOUN
fbem-23438	19	18	market	market	NOUN
fbem-23438	19	19	is	be	AUX
fbem-23438	19	20	expected	expect	VERB
fbem-23438	19	21	to	to	PART
fbem-23438	19	22	expand	expand	VERB
fbem-23438	19	23	from	from	ADP
fbem-23438	19	24	$	$	SYM
fbem-23438	19	25	189.6	189.6	NUM
fbem-23438	19	26	billion	billion	NUM
fbem-23438	19	27	in	in	ADP
fbem-23438	19	28	2020	2020	NUM
fbem-23438	19	29	to	to	ADP
fbem-23438	19	30	$	$	SYM
fbem-23438	19	31	274.3	274.3	NUM
fbem-23438	19	32	billion	billion	NUM
fbem-23438	19	33	by	by	ADP
fbem-23438	19	34	2025	2025	NUM
fbem-23438	19	35	.	.	PUNCT
fbem-23438	20	1	this	this	DET
fbem-23438	20	2	trend	trend	NOUN
fbem-23438	20	3	underscores	underscore	VERB
fbem-23438	20	4	the	the	DET
fbem-23438	20	5	escalating	escalate	VERB
fbem-23438	20	6	importance	importance	NOUN
fbem-23438	20	7	of	of	ADP
fbem-23438	20	8	big	big	ADJ
fbem-23438	20	9	data	datum	NOUN
fbem-23438	20	10	in	in	ADP
fbem-23438	20	11	enterprise	enterprise	NOUN
fbem-23438	20	12	operations	operation	NOUN
fbem-23438	20	13	and	and	CCONJ
fbem-23438	20	14	strategic	strategic	ADJ
fbem-23438	20	15	decisions	decision	NOUN
fbem-23438	20	16	.	.	PUNCT
fbem-23438	21	1	in	in	ADP
fbem-23438	21	2	highly	highly	ADV
fbem-23438	21	3	competitive	competitive	ADJ
fbem-23438	21	4	markets	market	NOUN
fbem-23438	21	5	,	,	PUNCT
fbem-23438	21	6	leveraging	leverage	VERB
fbem-23438	21	7	big	big	ADJ
fbem-23438	21	8	data	datum	NOUN
fbem-23438	21	9	for	for	ADP
fbem-23438	21	10	precision	precision	NOUN
fbem-23438	21	11	marketing	marketing	NOUN
fbem-23438	21	12	to	to	PART
fbem-23438	21	13	enhance	enhance	VERB
fbem-23438	21	14	competitive	competitive	ADJ
fbem-23438	21	15	advantage	advantage	NOUN
fbem-23438	21	16	has	have	AUX
fbem-23438	21	17	become	become	VERB
fbem-23438	21	18	imperative	imperative	ADJ
fbem-23438	21	19	for	for	ADP
fbem-23438	21	20	large	large	ADJ
fbem-23438	21	21	enterprises	enterprise	NOUN
fbem-23438	21	22	.	.	PUNCT
fbem-23438	22	1	extensive	extensive	ADJ
fbem-23438	22	2	research	research	NOUN
fbem-23438	22	3	has	have	AUX
fbem-23438	22	4	been	be	AUX
fbem-23438	22	5	conducted	conduct	VERB
fbem-23438	22	6	on	on	ADP
fbem-23438	22	7	marketing	marketing	NOUN
fbem-23438	22	8	strategies	strategy	NOUN
fbem-23438	22	9	for	for	ADP
fbem-23438	22	10	large	large	ADJ
fbem-23438	22	11	enterprises	enterprise	NOUN
fbem-23438	22	12	in	in	ADP
fbem-23438	22	13	recent	recent	ADJ
fbem-23438	22	14	years	year	NOUN
fbem-23438	22	15	.	.	PUNCT
fbem-23438	23	1	ying	ying	NOUN
fbem-23438	23	2	et	et	PROPN
fbem-23438	23	3	al	al	PROPN
fbem-23438	23	4	.	.	PROPN
fbem-23438	24	1	(	(	PUNCT
fbem-23438	24	2	2021	2021	NUM
fbem-23438	24	3	)	)	PUNCT
fbem-23438	24	4	explored	explore	VERB
fbem-23438	24	5	the	the	DET
fbem-23438	24	6	application	application	NOUN
fbem-23438	24	7	of	of	ADP
fbem-23438	24	8	big	big	ADJ
fbem-23438	24	9	data	datum	NOUN
fbem-23438	24	10	in	in	ADP
fbem-23438	24	11	retail	retail	ADJ
fbem-23438	24	12	enterprises	enterprise	NOUN
fbem-23438	24	13	,	,	PUNCT
fbem-23438	24	14	revealing	reveal	VERB
fbem-23438	24	15	that	that	SCONJ
fbem-23438	24	16	data	datum	NOUN
fbem-23438	24	17	analysis	analysis	NOUN
fbem-23438	24	18	and	and	CCONJ
fbem-23438	24	19	customer	customer	NOUN
fbem-23438	24	20	segmentation	segmentation	NOUN
fbem-23438	24	21	enable	enable	VERB
fbem-23438	24	22	retail	retail	ADJ
fbem-23438	24	23	companies	company	NOUN
fbem-23438	24	24	to	to	PART
fbem-23438	24	25	achieve	achieve	VERB
fbem-23438	24	26	precision	precision	NOUN
fbem-23438	24	27	marketing	marketing	NOUN
fbem-23438	24	28	,	,	PUNCT
fbem-23438	24	29	significantly	significantly	ADV
fbem-23438	24	30	enhancing	enhance	VERB
fbem-23438	24	31	customer	customer	NOUN
fbem-23438	24	32	satisfaction	satisfaction	NOUN
fbem-23438	24	33	and	and	CCONJ
fbem-23438	24	34	sales	sale	NOUN
fbem-23438	24	35	.	.	PUNCT
fbem-23438	25	1	ajiga	ajiga	NOUN
fbem-23438	25	2	et	et	PROPN
fbem-23438	25	3	al	al	PROPN
fbem-23438	25	4	.	.	PROPN
fbem-23438	26	1	(	(	PUNCT
fbem-23438	26	2	2024	2024	NUM
fbem-23438	26	3	)	)	PUNCT
fbem-23438	26	4	developed	develop	VERB
fbem-23438	26	5	a	a	DET
fbem-23438	26	6	machine	machine	NOUN
fbem-23438	26	7	learning	learning	NOUN
fbem-23438	26	8	-	-	PUNCT
fbem-23438	26	9	based	base	VERB
fbem-23438	26	10	customer	customer	NOUN
fbem-23438	26	11	prediction	prediction	NOUN
fbem-23438	26	12	model	model	NOUN
fbem-23438	26	13	that	that	PRON
fbem-23438	26	14	aids	aid	VERB
fbem-23438	26	15	enterprises	enterprise	NOUN
fbem-23438	26	16	in	in	ADP
fbem-23438	26	17	forecasting	forecast	VERB
fbem-23438	26	18	customer	customer	NOUN
fbem-23438	26	19	needs	need	VERB
fbem-23438	26	20	through	through	ADP
fbem-23438	26	21	behavior	behavior	NOUN
fbem-23438	26	22	data	datum	NOUN
fbem-23438	26	23	analysis	analysis	NOUN
fbem-23438	26	24	,	,	PUNCT
fbem-23438	26	25	facilitating	facilitate	VERB
fbem-23438	26	26	the	the	DET
fbem-23438	26	27	formulation	formulation	NOUN
fbem-23438	26	28	of	of	ADP
fbem-23438	26	29	more	more	ADV
fbem-23438	26	30	precise	precise	ADJ
fbem-23438	26	31	marketing	marketing	NOUN
fbem-23438	26	32	strategies	strategy	NOUN
fbem-23438	26	33	.	.	PUNCT
fbem-23438	27	1	li	li	PROPN
fbem-23438	27	2	et	et	PROPN
fbem-23438	27	3	al	al	PROPN
fbem-23438	27	4	.	.	PROPN
fbem-23438	27	5	(	(	PUNCT
fbem-23438	27	6	2021	2021	NUM
fbem-23438	27	7	)	)	PUNCT
fbem-23438	27	8	demonstrated	demonstrate	VERB
fbem-23438	27	9	that	that	SCONJ
fbem-23438	27	10	big	big	ADJ
fbem-23438	27	11	data	datum	NOUN
fbem-23438	27	12	technology	technology	NOUN
fbem-23438	27	13	optimizes	optimize	VERB
fbem-23438	27	14	advertising	advertising	NOUN
fbem-23438	27	15	strategies	strategy	NOUN
fbem-23438	27	16	,	,	PUNCT
fbem-23438	27	17	increasing	increase	VERB
fbem-23438	27	18	click	click	NOUN
fbem-23438	27	19	-	-	PUNCT
fbem-23438	27	20	through	through	ADP
fbem-23438	27	21	and	and	CCONJ
fbem-23438	27	22	conversion	conversion	NOUN
fbem-23438	27	23	rates	rate	NOUN
fbem-23438	27	24	.	.	PUNCT
fbem-23438	28	1	zoratti	zoratti	PROPN
fbem-23438	28	2	s	s	PART
fbem-23438	28	3	et	et	NOUN
fbem-23438	28	4	al	al	PROPN
fbem-23438	28	5	(	(	PUNCT
fbem-23438	28	6	2012	2012	NUM
fbem-23438	28	7	)	)	PUNCT
fbem-23438	28	8	presented	present	VERB
fbem-23438	28	9	case	case	NOUN
fbem-23438	28	10	studies	study	NOUN
fbem-23438	28	11	of	of	ADP
fbem-23438	28	12	several	several	ADJ
fbem-23438	28	13	large	large	ADJ
fbem-23438	28	14	enterprises	enterprise	NOUN
fbem-23438	28	15	,	,	PUNCT
fbem-23438	28	16	illustrating	illustrate	VERB
fbem-23438	28	17	that	that	DET
fbem-23438	28	18	big	big	ADJ
fbem-23438	28	19	data	data	NOUN
fbem-23438	28	20	-	-	PUNCT
fbem-23438	28	21	driven	drive	VERB
fbem-23438	28	22	precision	precision	NOUN
fbem-23438	28	23	marketing	marketing	NOUN
fbem-23438	28	24	can	can	AUX
fbem-23438	28	25	markedly	markedly	ADV
fbem-23438	28	26	reduce	reduce	VERB
fbem-23438	28	27	marketing	marketing	NOUN
fbem-23438	28	28	costs	cost	NOUN
fbem-23438	28	29	and	and	CCONJ
fbem-23438	28	30	improve	improve	VERB
fbem-23438	28	31	return	return	NOUN
fbem-23438	28	32	on	on	ADP
fbem-23438	28	33	investment	investment	NOUN
fbem-23438	28	34	(	(	PUNCT
fbem-23438	28	35	roi	roi	NOUN
fbem-23438	28	36	)	)	PUNCT
fbem-23438	28	37	.	.	PUNCT
fbem-23438	29	1	additionally	additionally	ADV
fbem-23438	29	2	,	,	PUNCT
fbem-23438	29	3	studies	study	NOUN
fbem-23438	29	4	by	by	ADP
fbem-23438	29	5	yao	yao	PROPN
fbem-23438	29	6	(	(	PUNCT
fbem-23438	29	7	2024	2024	NUM
fbem-23438	29	8	)	)	PUNCT
fbem-23438	29	9	,	,	PUNCT
fbem-23438	29	10	xia	xia	PROPN
fbem-23438	29	11	(	(	PUNCT
fbem-23438	29	12	2023	2023	NUM
fbem-23438	29	13	)	)	PUNCT
fbem-23438	29	14	,	,	PUNCT
fbem-23438	29	15	zhang	zhang	PROPN
fbem-23438	29	16	(	(	PUNCT
fbem-23438	29	17	2023	2023	NUM
fbem-23438	29	18	)	)	PUNCT
fbem-23438	29	19	,	,	PUNCT
fbem-23438	29	20	qiu	qiu	PROPN
fbem-23438	29	21	(	(	PUNCT
fbem-23438	29	22	2024	2024	NUM
fbem-23438	29	23	)	)	PUNCT
fbem-23438	29	24	,	,	PUNCT
fbem-23438	29	25	zhao	zhao	X
fbem-23438	29	26	(	(	PUNCT
fbem-23438	29	27	2022	2022	NUM
fbem-23438	29	28	)	)	PUNCT
fbem-23438	29	29	and	and	CCONJ
fbem-23438	29	30	liu	liu	PROPN
fbem-23438	29	31	(	(	PUNCT
fbem-23438	29	32	2023	2023	NUM
fbem-23438	29	33	)	)	PUNCT
fbem-23438	29	34	have	have	AUX
fbem-23438	29	35	contributed	contribute	VERB
fbem-23438	29	36	valuable	valuable	ADJ
fbem-23438	29	37	insights	insight	NOUN
fbem-23438	29	38	into	into	ADP
fbem-23438	29	39	big	big	ADJ
fbem-23438	29	40	data	datum	NOUN
fbem-23438	29	41	applications	application	NOUN
fbem-23438	29	42	in	in	ADP
fbem-23438	29	43	marketing	marketing	NOUN
fbem-23438	29	44	and	and	CCONJ
fbem-23438	29	45	related	relate	VERB
fbem-23438	29	46	domains	domain	NOUN
fbem-23438	29	47	,	,	PUNCT
fbem-23438	29	48	providing	provide	VERB
fbem-23438	29	49	new	new	ADJ
fbem-23438	29	50	perspectives	perspective	NOUN
fbem-23438	29	51	and	and	CCONJ
fbem-23438	29	52	theoretical	theoretical	ADJ
fbem-23438	29	53	foundations	foundation	NOUN
fbem-23438	29	54	for	for	ADP
fbem-23438	29	55	precision	precision	NOUN
fbem-23438	29	56	marketing	marketing	NOUN
fbem-23438	29	57	.	.	PUNCT
fbem-23438	30	1	despite	despite	SCONJ
fbem-23438	30	2	these	these	DET
fbem-23438	30	3	promising	promising	ADJ
fbem-23438	30	4	developments	development	NOUN
fbem-23438	30	5	,	,	PUNCT
fbem-23438	30	6	systematic	systematic	ADJ
fbem-23438	30	7	studies	study	NOUN
fbem-23438	30	8	focusing	focus	VERB
fbem-23438	30	9	on	on	ADP
fbem-23438	30	10	large	large	ADJ
fbem-23438	30	11	enterprises	enterprise	NOUN
fbem-23438	30	12	are	be	AUX
fbem-23438	30	13	still	still	ADV
fbem-23438	30	14	relatively	relatively	ADV
fbem-23438	30	15	scarce	scarce	ADJ
fbem-23438	30	16	.	.	PUNCT
fbem-23438	31	1	most	most	ADJ
fbem-23438	31	2	existing	exist	VERB
fbem-23438	31	3	research	research	NOUN
fbem-23438	31	4	is	be	AUX
fbem-23438	31	5	industry	industry	NOUN
fbem-23438	31	6	-	-	PUNCT
fbem-23438	31	7	specific	specific	ADJ
fbem-23438	31	8	or	or	CCONJ
fbem-23438	31	9	centered	center	VERB
fbem-23438	31	10	on	on	ADP
fbem-23438	31	11	individual	individual	ADJ
fbem-23438	31	12	companies	company	NOUN
fbem-23438	31	13	,	,	PUNCT
fbem-23438	31	14	lacking	lack	VERB
fbem-23438	31	15	generalizability	generalizability	NOUN
fbem-23438	31	16	and	and	CCONJ
fbem-23438	31	17	comprehensive	comprehensive	ADJ
fbem-23438	31	18	coverage	coverage	NOUN
fbem-23438	31	19	.	.	PUNCT
fbem-23438	32	1	this	this	DET
fbem-23438	32	2	study	study	NOUN
fbem-23438	32	3	aims	aim	VERB
fbem-23438	32	4	to	to	PART
fbem-23438	32	5	address	address	VERB
fbem-23438	32	6	this	this	DET
fbem-23438	32	7	gap	gap	NOUN
fbem-23438	32	8	by	by	ADP
fbem-23438	32	9	conducting	conduct	VERB
fbem-23438	32	10	an	an	DET
fbem-23438	32	11	in	in	ADP
fbem-23438	32	12	-	-	PUNCT
fbem-23438	32	13	depth	depth	NOUN
fbem-23438	32	14	investigation	investigation	NOUN
fbem-23438	32	15	into	into	ADP
fbem-23438	32	16	precision	precision	NOUN
fbem-23438	32	17	marketing	marketing	NOUN
fbem-23438	32	18	within	within	ADP
fbem-23438	32	19	the	the	DET
fbem-23438	32	20	big	big	ADJ
fbem-23438	32	21	data	datum	NOUN
fbem-23438	32	22	context	context	NOUN
fbem-23438	32	23	,	,	PUNCT
fbem-23438	32	24	evaluating	evaluate	VERB
fbem-23438	32	25	its	its	PRON
fbem-23438	32	26	application	application	NOUN
fbem-23438	32	27	and	and	CCONJ
fbem-23438	32	28	efficacy	efficacy	NOUN
fbem-23438	32	29	in	in	ADP
fbem-23438	32	30	large	large	ADJ
fbem-23438	32	31	enterprises	enterprise	NOUN
fbem-23438	32	32	through	through	ADP
fbem-23438	32	33	empirical	empirical	ADJ
fbem-23438	32	34	data	datum	NOUN
fbem-23438	32	35	and	and	CCONJ
fbem-23438	32	36	case	case	NOUN
fbem-23438	32	37	studies	study	NOUN
fbem-23438	32	38	.	.	PUNCT
fbem-23438	33	1	for	for	ADP
fbem-23438	33	2	instance	instance	NOUN
fbem-23438	33	3	,	,	PUNCT
fbem-23438	33	4	an	an	DET
fbem-23438	33	5	analysis	analysis	NOUN
fbem-23438	33	6	of	of	ADP
fbem-23438	33	7	alibaba	alibaba	PROPN
fbem-23438	33	8	group	group	NOUN
fbem-23438	33	9	's	's	PART
fbem-23438	33	10	marketing	marketing	NOUN
fbem-23438	33	11	data	datum	NOUN
fbem-23438	33	12	—	—	PUNCT
fbem-23438	33	13	including	include	VERB
fbem-23438	33	14	over	over	ADP
fbem-23438	33	15	50	50	NUM
fbem-23438	33	16	tb	tb	NOUN
fbem-23438	33	17	of	of	ADP
fbem-23438	33	18	customer	customer	NOUN
fbem-23438	33	19	behavior	behavior	NOUN
fbem-23438	33	20	,	,	PUNCT
fbem-23438	33	21	transaction	transaction	NOUN
fbem-23438	33	22	,	,	PUNCT
fbem-23438	33	23	social	social	ADJ
fbem-23438	33	24	media	medium	NOUN
fbem-23438	33	25	,	,	PUNCT
fbem-23438	33	26	and	and	CCONJ
fbem-23438	33	27	feedback	feedback	NOUN
fbem-23438	33	28	data	datum	NOUN
fbem-23438	33	29	—	—	PUNCT
fbem-23438	33	30	demonstrated	demonstrate	VERB
fbem-23438	33	31	significant	significant	ADJ
fbem-23438	33	32	outcomes	outcome	NOUN
fbem-23438	33	33	.	.	PUNCT
fbem-23438	34	1	implementing	implement	VERB
fbem-23438	34	2	precision	precision	NOUN
fbem-23438	34	3	marketing	marketing	NOUN
fbem-23438	34	4	strategies	strategy	NOUN
fbem-23438	34	5	led	lead	VERB
fbem-23438	34	6	to	to	ADP
fbem-23438	34	7	a	a	DET
fbem-23438	34	8	rise	rise	NOUN
fbem-23438	34	9	in	in	ADP
fbem-23438	34	10	customer	customer	NOUN
fbem-23438	34	11	conversion	conversion	NOUN
fbem-23438	34	12	rates	rate	NOUN
fbem-23438	34	13	from	from	ADP
fbem-23438	34	14	15	15	NUM
fbem-23438	34	15	%	%	NOUN
fbem-23438	34	16	to	to	PART
fbem-23438	34	17	43	43	NUM
fbem-23438	34	18	%	%	NOUN
fbem-23438	34	19	,	,	PUNCT
fbem-23438	34	20	a	a	DET
fbem-23438	34	21	reduction	reduction	NOUN
fbem-23438	34	22	in	in	ADP
fbem-23438	34	23	marketing	marketing	NOUN
fbem-23438	34	24	costs	cost	NOUN
fbem-23438	34	25	by	by	ADP
fbem-23438	34	26	$	$	SYM
fbem-23438	34	27	20	20	NUM
fbem-23438	34	28	million	million	NUM
fbem-23438	34	29	,	,	PUNCT
fbem-23438	34	30	and	and	CCONJ
fbem-23438	34	31	an	an	DET
fbem-23438	34	32	increase	increase	NOUN
fbem-23438	34	33	in	in	ADP
fbem-23438	34	34	customer	customer	NOUN
fbem-23438	34	35	satisfaction	satisfaction	NOUN
fbem-23438	34	36	scores	score	NOUN
fbem-23438	34	37	from	from	ADP
fbem-23438	34	38	3.8	3.8	NUM
fbem-23438	34	39	to	to	ADP
fbem-23438	34	40	4.6	4.6	NUM
fbem-23438	34	41	within	within	ADP
fbem-23438	34	42	a	a	DET
fbem-23438	34	43	year	year	NOUN
fbem-23438	34	44	.	.	PUNCT
fbem-23438	35	1	these	these	DET
fbem-23438	35	2	findings	finding	NOUN
fbem-23438	35	3	substantiate	substantiate	VERB
fbem-23438	35	4	the	the	DET
fbem-23438	35	5	substantial	substantial	ADJ
fbem-23438	35	6	impact	impact	NOUN
fbem-23438	35	7	of	of	ADP
fbem-23438	35	8	precision	precision	NOUN
fbem-23438	35	9	marketing	marketing	NOUN
fbem-23438	35	10	in	in	ADP
fbem-23438	35	11	boosting	boost	VERB
fbem-23438	35	12	11	11	NUM
fbem-23438	35	13	customer	customer	NOUN
fbem-23438	35	14	engagement	engagement	NOUN
fbem-23438	35	15	,	,	PUNCT
fbem-23438	35	16	conversion	conversion	NOUN
fbem-23438	35	17	rates	rate	NOUN
fbem-23438	35	18	,	,	PUNCT
fbem-23438	35	19	and	and	CCONJ
fbem-23438	35	20	sales	sale	NOUN
fbem-23438	35	21	growth	growth	NOUN
fbem-23438	35	22	,	,	PUNCT
fbem-23438	35	23	thereby	thereby	ADV
fbem-23438	35	24	providing	provide	VERB
fbem-23438	35	25	enhanced	enhanced	ADJ
fbem-23438	35	26	commercial	commercial	ADJ
fbem-23438	35	27	value	value	NOUN
fbem-23438	35	28	and	and	CCONJ
fbem-23438	35	29	competitive	competitive	ADJ
fbem-23438	35	30	advantage	advantage	NOUN
fbem-23438	35	31	for	for	ADP
fbem-23438	35	32	enterprises	enterprise	NOUN
fbem-23438	35	33	.	.	PUNCT
fbem-23438	36	1	2	2	X
fbem-23438	36	2	.	.	X
fbem-23438	36	3	overview	overview	NOUN
fbem-23438	36	4	of	of	ADP
fbem-23438	36	5	big	big	ADJ
fbem-23438	36	6	data	datum	NOUN
fbem-23438	36	7	and	and	CCONJ
fbem-23438	36	8	precision	precision	NOUN
fbem-23438	36	9	marketing	marketing	NOUN
fbem-23438	36	10	2.1	2.1	NUM
fbem-23438	36	11	.	.	PUNCT
fbem-23438	37	1	overview	overview	NOUN
fbem-23438	37	2	of	of	ADP
fbem-23438	37	3	big	big	ADJ
fbem-23438	37	4	data	datum	NOUN
fbem-23438	37	5	big	big	ADJ
fbem-23438	37	6	data	datum	NOUN
fbem-23438	37	7	refers	refer	VERB
fbem-23438	37	8	to	to	ADP
fbem-23438	37	9	data	datum	NOUN
fbem-23438	37	10	sets	set	NOUN
fbem-23438	37	11	characterized	characterize	VERB
fbem-23438	37	12	by	by	ADP
fbem-23438	37	13	high	high	ADJ
fbem-23438	37	14	volume	volume	NOUN
fbem-23438	37	15	,	,	PUNCT
fbem-23438	37	16	variety	variety	NOUN
fbem-23438	37	17	,	,	PUNCT
fbem-23438	37	18	velocity	velocity	NOUN
fbem-23438	37	19	,	,	PUNCT
fbem-23438	37	20	and	and	CCONJ
fbem-23438	37	21	veracity	veracity	NOUN
fbem-23438	37	22	.	.	PUNCT
fbem-23438	38	1	these	these	DET
fbem-23438	38	2	characteristics	characteristic	NOUN
fbem-23438	38	3	make	make	VERB
fbem-23438	38	4	traditional	traditional	ADJ
fbem-23438	38	5	data	datum	NOUN
fbem-23438	38	6	processing	processing	NOUN
fbem-23438	38	7	techniques	technique	NOUN
fbem-23438	38	8	inadequate	inadequate	ADJ
fbem-23438	38	9	,	,	PUNCT
fbem-23438	38	10	necessitating	necessitate	VERB
fbem-23438	38	11	new	new	ADJ
fbem-23438	38	12	technologies	technology	NOUN
fbem-23438	38	13	and	and	CCONJ
fbem-23438	38	14	tools	tool	NOUN
fbem-23438	38	15	for	for	ADP
fbem-23438	38	16	management	management	NOUN
fbem-23438	38	17	and	and	CCONJ
fbem-23438	38	18	analysis	analysis	NOUN
fbem-23438	38	19	.	.	PUNCT
fbem-23438	39	1	big	big	ADJ
fbem-23438	39	2	data	datum	NOUN
fbem-23438	39	3	technology	technology	NOUN
fbem-23438	39	4	encompasses	encompass	VERB
fbem-23438	39	5	several	several	ADJ
fbem-23438	39	6	aspects	aspect	NOUN
fbem-23438	39	7	,	,	PUNCT
fbem-23438	39	8	including	include	VERB
fbem-23438	39	9	data	data	NOUN
fbem-23438	39	10	collection	collection	NOUN
fbem-23438	39	11	,	,	PUNCT
fbem-23438	39	12	storage	storage	NOUN
fbem-23438	39	13	,	,	PUNCT
fbem-23438	39	14	processing	processing	NOUN
fbem-23438	39	15	,	,	PUNCT
fbem-23438	39	16	and	and	CCONJ
fbem-23438	39	17	analysis	analysis	NOUN
fbem-23438	39	18	.	.	PUNCT
fbem-23438	40	1	data	datum	NOUN
fbem-23438	40	2	collection	collection	NOUN
fbem-23438	40	3	is	be	AUX
fbem-23438	40	4	primarily	primarily	ADV
fbem-23438	40	5	conducted	conduct	VERB
fbem-23438	40	6	through	through	ADP
fbem-23438	40	7	sensors	sensor	NOUN
fbem-23438	40	8	,	,	PUNCT
fbem-23438	40	9	social	social	ADJ
fbem-23438	40	10	media	medium	NOUN
fbem-23438	40	11	,	,	PUNCT
fbem-23438	40	12	and	and	CCONJ
fbem-23438	40	13	transaction	transaction	NOUN
fbem-23438	40	14	records	record	NOUN
fbem-23438	40	15	.	.	PUNCT
fbem-23438	41	1	data	datum	NOUN
fbem-23438	41	2	storage	storage	NOUN
fbem-23438	41	3	leverages	leverage	NOUN
fbem-23438	41	4	distributed	distribute	VERB
fbem-23438	41	5	file	file	NOUN
fbem-23438	41	6	systems	system	NOUN
fbem-23438	41	7	(	(	PUNCT
fbem-23438	41	8	e.g.	e.g.	ADV
fbem-23438	41	9	,	,	PUNCT
fbem-23438	41	10	hadoop	hadoop	NOUN
fbem-23438	41	11	hdfs	hdfs	NOUN
fbem-23438	41	12	)	)	PUNCT
fbem-23438	41	13	and	and	CCONJ
fbem-23438	41	14	nosql	nosql	ADJ
fbem-23438	41	15	databases	database	NOUN
fbem-23438	41	16	(	(	PUNCT
fbem-23438	41	17	e.g.	e.g.	ADV
fbem-23438	41	18	,	,	PUNCT
fbem-23438	41	19	mongodb	mongodb	NOUN
fbem-23438	41	20	,	,	PUNCT
fbem-23438	41	21	cassandra	cassandra	PROPN
fbem-23438	41	22	)	)	PUNCT
fbem-23438	41	23	.	.	PUNCT
fbem-23438	42	1	data	datum	NOUN
fbem-23438	42	2	processing	processing	NOUN
fbem-23438	42	3	and	and	CCONJ
fbem-23438	42	4	analysis	analysis	NOUN
fbem-23438	42	5	are	be	AUX
fbem-23438	42	6	achieved	achieve	VERB
fbem-23438	42	7	through	through	ADP
fbem-23438	42	8	distributed	distribute	VERB
fbem-23438	42	9	computing	computing	NOUN
fbem-23438	42	10	frameworks	framework	NOUN
fbem-23438	42	11	such	such	ADJ
fbem-23438	42	12	as	as	ADP
fbem-23438	42	13	apache	apache	NOUN
fbem-23438	42	14	spark	spark	NOUN
fbem-23438	42	15	.	.	PUNCT
fbem-23438	43	1	figure	figure	NOUN
fbem-23438	43	2	1	1	NUM
fbem-23438	43	3	.	.	PUNCT
fbem-23438	43	4	customer	customer	NOUN
fbem-23438	43	5	data	datum	NOUN
fbem-23438	43	6	collection	collection	NOUN
fbem-23438	43	7	2.2	2.2	NUM
fbem-23438	43	8	.	.	PUNCT
fbem-23438	44	1	overview	overview	NOUN
fbem-23438	44	2	of	of	ADP
fbem-23438	44	3	precision	precision	NOUN
fbem-23438	44	4	marketing	marketing	NOUN
fbem-23438	44	5	precision	precision	NOUN
fbem-23438	44	6	marketing	marketing	NOUN
fbem-23438	44	7	is	be	AUX
fbem-23438	44	8	a	a	DET
fbem-23438	44	9	strategy	strategy	NOUN
fbem-23438	44	10	based	base	VERB
fbem-23438	44	11	on	on	ADP
fbem-23438	44	12	big	big	ADJ
fbem-23438	44	13	data	datum	NOUN
fbem-23438	44	14	and	and	CCONJ
fbem-23438	44	15	data	datum	NOUN
fbem-23438	44	16	analysis	analysis	NOUN
fbem-23438	44	17	techniques	technique	NOUN
fbem-23438	44	18	,	,	PUNCT
fbem-23438	44	19	aimed	aim	VERB
fbem-23438	44	20	at	at	ADP
fbem-23438	44	21	providing	provide	VERB
fbem-23438	44	22	personalized	personalized	ADJ
fbem-23438	44	23	marketing	marketing	NOUN
fbem-23438	44	24	activities	activity	NOUN
fbem-23438	44	25	to	to	ADP
fbem-23438	44	26	specific	specific	ADJ
fbem-23438	44	27	target	target	NOUN
fbem-23438	44	28	customer	customer	NOUN
fbem-23438	44	29	groups	group	NOUN
fbem-23438	44	30	by	by	ADP
fbem-23438	44	31	analyzing	analyze	VERB
fbem-23438	44	32	customer	customer	NOUN
fbem-23438	44	33	behavior	behavior	NOUN
fbem-23438	44	34	and	and	CCONJ
fbem-23438	44	35	needs	need	NOUN
fbem-23438	44	36	.	.	PUNCT
fbem-23438	45	1	precision	precision	NOUN
fbem-23438	45	2	marketing	marketing	NOUN
fbem-23438	45	3	is	be	AUX
fbem-23438	45	4	characterized	characterize	VERB
fbem-23438	45	5	by	by	ADP
fbem-23438	45	6	efficiency	efficiency	NOUN
fbem-23438	45	7	,	,	PUNCT
fbem-23438	45	8	specificity	specificity	NOUN
fbem-23438	45	9	,	,	PUNCT
fbem-23438	45	10	and	and	CCONJ
fbem-23438	45	11	personalization	personalization	NOUN
fbem-23438	45	12	.	.	PUNCT
fbem-23438	46	1	in	in	ADP
fbem-23438	46	2	recent	recent	ADJ
fbem-23438	46	3	years	year	NOUN
fbem-23438	46	4	,	,	PUNCT
fbem-23438	46	5	with	with	ADP
fbem-23438	46	6	the	the	DET
fbem-23438	46	7	development	development	NOUN
fbem-23438	46	8	of	of	ADP
fbem-23438	46	9	big	big	ADJ
fbem-23438	46	10	data	datum	NOUN
fbem-23438	46	11	and	and	CCONJ
fbem-23438	46	12	artificial	artificial	ADJ
fbem-23438	46	13	intelligence	intelligence	NOUN
fbem-23438	46	14	technologies	technology	NOUN
fbem-23438	46	15	,	,	PUNCT
fbem-23438	46	16	precision	precision	NOUN
fbem-23438	46	17	marketing	marketing	NOUN
fbem-23438	46	18	has	have	AUX
fbem-23438	46	19	been	be	AUX
fbem-23438	46	20	widely	widely	ADV
fbem-23438	46	21	applied	apply	VERB
fbem-23438	46	22	in	in	ADP
fbem-23438	46	23	various	various	ADJ
fbem-23438	46	24	industries	industry	NOUN
fbem-23438	46	25	,	,	PUNCT
fbem-23438	46	26	including	include	VERB
fbem-23438	46	27	retail	retail	NOUN
fbem-23438	46	28	,	,	PUNCT
fbem-23438	46	29	finance	finance	NOUN
fbem-23438	46	30	,	,	PUNCT
fbem-23438	46	31	and	and	CCONJ
fbem-23438	46	32	healthcare	healthcare	PROPN
fbem-23438	46	33	.	.	PUNCT
fbem-23438	47	1	key	key	ADJ
fbem-23438	47	2	technologies	technology	NOUN
fbem-23438	47	3	include	include	VERB
fbem-23438	47	4	data	datum	NOUN
fbem-23438	47	5	mining	mining	NOUN
fbem-23438	47	6	(	(	PUNCT
fbem-23438	47	7	classification	classification	NOUN
fbem-23438	47	8	,	,	PUNCT
fbem-23438	47	9	clustering	clustering	NOUN
fbem-23438	47	10	,	,	PUNCT
fbem-23438	47	11	association	association	NOUN
fbem-23438	47	12	rules	rule	NOUN
fbem-23438	47	13	)	)	PUNCT
fbem-23438	47	14	,	,	PUNCT
fbem-23438	47	15	machine	machine	NOUN
fbem-23438	47	16	learning	learning	NOUN
fbem-23438	47	17	(	(	PUNCT
fbem-23438	47	18	decision	decision	NOUN
fbem-23438	47	19	trees	tree	NOUN
fbem-23438	47	20	,	,	PUNCT
fbem-23438	47	21	support	support	NOUN
fbem-23438	47	22	vector	vector	NOUN
fbem-23438	47	23	machines	machine	NOUN
fbem-23438	47	24	,	,	PUNCT
fbem-23438	47	25	neural	neural	ADJ
fbem-23438	47	26	networks	network	NOUN
fbem-23438	47	27	)	)	PUNCT
fbem-23438	47	28	,	,	PUNCT
fbem-23438	47	29	and	and	CCONJ
fbem-23438	47	30	artificial	artificial	ADJ
fbem-23438	47	31	intelligence	intelligence	NOUN
fbem-23438	47	32	(	(	PUNCT
fbem-23438	47	33	natural	natural	ADJ
fbem-23438	47	34	language	language	NOUN
fbem-23438	47	35	processing	processing	NOUN
fbem-23438	47	36	,	,	PUNCT
fbem-23438	47	37	image	image	NOUN
fbem-23438	47	38	recognition	recognition	NOUN
fbem-23438	47	39	,	,	PUNCT
fbem-23438	47	40	recommendation	recommendation	NOUN
fbem-23438	47	41	systems	system	NOUN
fbem-23438	47	42	)	)	PUNCT
fbem-23438	47	43	.	.	PUNCT
fbem-23438	48	1	these	these	DET
fbem-23438	48	2	technologies	technology	NOUN
fbem-23438	48	3	enable	enable	VERB
fbem-23438	48	4	enterprises	enterprise	NOUN
fbem-23438	48	5	to	to	PART
fbem-23438	48	6	achieve	achieve	VERB
fbem-23438	48	7	customer	customer	NOUN
fbem-23438	48	8	segmentation	segmentation	NOUN
fbem-23438	48	9	,	,	PUNCT
fbem-23438	48	10	behavior	behavior	NOUN
fbem-23438	48	11	prediction	prediction	NOUN
fbem-23438	48	12	,	,	PUNCT
fbem-23438	48	13	personalized	personalized	ADJ
fbem-23438	48	14	recommendations	recommendation	NOUN
fbem-23438	48	15	,	,	PUNCT
fbem-23438	48	16	and	and	CCONJ
fbem-23438	48	17	sentiment	sentiment	NOUN
fbem-23438	48	18	analysis	analysis	NOUN
fbem-23438	48	19	,	,	PUNCT
fbem-23438	48	20	thereby	thereby	ADV
fbem-23438	48	21	formulating	formulate	VERB
fbem-23438	48	22	effective	effective	ADJ
fbem-23438	48	23	marketing	marketing	NOUN
fbem-23438	48	24	strategies	strategy	NOUN
fbem-23438	48	25	.	.	PUNCT
fbem-23438	49	1	2.3	2.3	NUM
fbem-23438	49	2	.	.	PUNCT
fbem-23438	49	3	advantages	advantage	NOUN
fbem-23438	49	4	of	of	ADP
fbem-23438	49	5	precision	precision	NOUN
fbem-23438	49	6	marketing	marketing	NOUN
fbem-23438	49	7	for	for	ADP
fbem-23438	49	8	large	large	ADJ
fbem-23438	49	9	enterprises	enterprise	NOUN
fbem-23438	49	10	2.3.1	2.3.1	NUM
fbem-23438	49	11	.	.	PUNCT
fbem-23438	49	12	reducing	reduce	VERB
fbem-23438	49	13	ineffective	ineffective	ADJ
fbem-23438	49	14	marketing	marketing	NOUN
fbem-23438	49	15	costs	cost	NOUN
fbem-23438	49	16	precision	precision	NOUN
fbem-23438	49	17	marketing	marketing	NOUN
fbem-23438	49	18	allows	allow	VERB
fbem-23438	49	19	enterprises	enterprise	NOUN
fbem-23438	49	20	to	to	PART
fbem-23438	49	21	effectively	effectively	ADV
fbem-23438	49	22	reduce	reduce	VERB
fbem-23438	49	23	ineffective	ineffective	ADJ
fbem-23438	49	24	advertising	advertising	NOUN
fbem-23438	49	25	and	and	CCONJ
fbem-23438	49	26	marketing	marketing	NOUN
fbem-23438	49	27	activities	activity	NOUN
fbem-23438	49	28	through	through	ADP
fbem-23438	49	29	data	data	NOUN
fbem-23438	49	30	analysis	analysis	NOUN
fbem-23438	49	31	and	and	CCONJ
fbem-23438	49	32	customer	customer	NOUN
fbem-23438	49	33	segmentation	segmentation	NOUN
fbem-23438	49	34	.	.	PUNCT
fbem-23438	50	1	according	accord	VERB
fbem-23438	50	2	to	to	ADP
fbem-23438	50	3	zoratti	zoratti	PROPN
fbem-23438	50	4	et	et	PROPN
fbem-23438	50	5	al	al	PROPN
fbem-23438	50	6	.	.	PUNCT
fbem-23438	51	1	(	(	PUNCT
fbem-23438	51	2	2012	2012	NUM
fbem-23438	51	3	)	)	PUNCT
fbem-23438	51	4	,	,	PUNCT
fbem-23438	51	5	implementing	implement	VERB
fbem-23438	51	6	precision	precision	NOUN
fbem-23438	51	7	marketing	marketing	NOUN
fbem-23438	51	8	strategies	strategy	NOUN
fbem-23438	51	9	can	can	AUX
fbem-23438	51	10	reduce	reduce	VERB
fbem-23438	51	11	ineffective	ineffective	ADJ
fbem-23438	51	12	marketing	marketing	NOUN
fbem-23438	51	13	costs	cost	NOUN
fbem-23438	51	14	by	by	ADP
fbem-23438	51	15	40	40	NUM
fbem-23438	51	16	%	%	NOUN
fbem-23438	51	17	.	.	PUNCT
fbem-23438	52	1	for	for	ADP
fbem-23438	52	2	example	example	NOUN
fbem-23438	52	3	,	,	PUNCT
fbem-23438	52	4	using	use	VERB
fbem-23438	52	5	k	k	NOUN
fbem-23438	52	6	-	-	PUNCT
fbem-23438	52	7	means	mean	VERB
fbem-23438	52	8	clustering	cluster	VERB
fbem-23438	52	9	analysis	analysis	NOUN
fbem-23438	52	10	and	and	CCONJ
fbem-23438	52	11	regression	regression	NOUN
fbem-23438	52	12	models	model	NOUN
fbem-23438	52	13	,	,	PUNCT
fbem-23438	52	14	enterprises	enterprise	NOUN
fbem-23438	52	15	can	can	AUX
fbem-23438	52	16	focus	focus	VERB
fbem-23438	52	17	marketing	marketing	NOUN
fbem-23438	52	18	resources	resource	NOUN
fbem-23438	52	19	on	on	ADP
fbem-23438	52	20	highpotential	highpotential	ADJ
fbem-23438	52	21	customers	customer	NOUN
fbem-23438	52	22	,	,	PUNCT
fbem-23438	52	23	avoiding	avoid	VERB
fbem-23438	52	24	unnecessary	unnecessary	ADJ
fbem-23438	52	25	resource	resource	NOUN
fbem-23438	52	26	wastage	wastage	NOUN
fbem-23438	52	27	.	.	PUNCT
fbem-23438	53	1	2.3.2	2.3.2	X
fbem-23438	53	2	.	.	PUNCT
fbem-23438	53	3	enhancing	enhance	VERB
fbem-23438	53	4	resource	resource	NOUN
fbem-23438	53	5	utilization	utilization	NOUN
fbem-23438	53	6	efficiency	efficiency	NOUN
fbem-23438	53	7	precision	precision	NOUN
fbem-23438	53	8	marketing	marketing	NOUN
fbem-23438	53	9	enhances	enhance	VERB
fbem-23438	53	10	the	the	DET
fbem-23438	53	11	efficiency	efficiency	NOUN
fbem-23438	53	12	of	of	ADP
fbem-23438	53	13	resource	resource	NOUN
fbem-23438	53	14	utilization	utilization	NOUN
fbem-23438	53	15	.	.	PUNCT
fbem-23438	54	1	aljumah	aljumah	PROPN
fbem-23438	54	2	et	et	PROPN
fbem-23438	54	3	al	al	PROPN
fbem-23438	54	4	.	.	PROPN
fbem-23438	55	1	(	(	PUNCT
fbem-23438	55	2	2021	2021	NUM
fbem-23438	55	3	)	)	PUNCT
fbem-23438	55	4	found	find	VERB
fbem-23438	55	5	that	that	SCONJ
fbem-23438	55	6	big	big	ADJ
fbem-23438	55	7	data	datum	NOUN
fbem-23438	55	8	analysis	analysis	NOUN
fbem-23438	55	9	enables	enable	VERB
fbem-23438	55	10	enterprises	enterprise	NOUN
fbem-23438	55	11	to	to	PART
fbem-23438	55	12	identify	identify	VERB
fbem-23438	55	13	the	the	DET
fbem-23438	55	14	most	most	ADV
fbem-23438	55	15	effective	effective	ADJ
fbem-23438	55	16	marketing	marketing	NOUN
fbem-23438	55	17	channels	channel	NOUN
fbem-23438	55	18	and	and	CCONJ
fbem-23438	55	19	allocate	allocate	VERB
fbem-23438	55	20	more	more	ADJ
fbem-23438	55	21	resources	resource	NOUN
fbem-23438	55	22	to	to	ADP
fbem-23438	55	23	these	these	DET
fbem-23438	55	24	channels	channel	NOUN
fbem-23438	55	25	,	,	PUNCT
fbem-23438	55	26	thereby	thereby	ADV
fbem-23438	55	27	improving	improve	VERB
fbem-23438	55	28	marketing	marketing	NOUN
fbem-23438	55	29	effectiveness	effectiveness	NOUN
fbem-23438	55	30	.	.	PUNCT
fbem-23438	56	1	for	for	ADP
fbem-23438	56	2	instance	instance	NOUN
fbem-23438	56	3	,	,	PUNCT
fbem-23438	56	4	data	datum	NOUN
fbem-23438	56	5	mining	mining	NOUN
fbem-23438	56	6	techniques	technique	NOUN
fbem-23438	56	7	revealed	reveal	VERB
fbem-23438	56	8	that	that	SCONJ
fbem-23438	56	9	every	every	DET
fbem-23438	56	10	dollar	dollar	NOUN
fbem-23438	56	11	spent	spend	VERB
fbem-23438	56	12	on	on	ADP
fbem-23438	56	13	social	social	ADJ
fbem-23438	56	14	media	medium	NOUN
fbem-23438	56	15	advertising	advertising	NOUN
fbem-23438	56	16	could	could	AUX
fbem-23438	56	17	yield	yield	VERB
fbem-23438	56	18	a	a	DET
fbem-23438	56	19	$	$	SYM
fbem-23438	56	20	5	5	NUM
fbem-23438	56	21	return	return	NOUN
fbem-23438	56	22	,	,	PUNCT
fbem-23438	56	23	significantly	significantly	ADV
fbem-23438	56	24	improving	improve	VERB
fbem-23438	56	25	resource	resource	NOUN
fbem-23438	56	26	utilization	utilization	NOUN
fbem-23438	56	27	efficiency	efficiency	NOUN
fbem-23438	56	28	.	.	PUNCT
fbem-23438	57	1	by	by	ADP
fbem-23438	57	2	reducing	reduce	VERB
fbem-23438	57	3	ineffective	ineffective	ADJ
fbem-23438	57	4	marketing	marketing	NOUN
fbem-23438	57	5	expenditures	expenditure	NOUN
fbem-23438	57	6	,	,	PUNCT
fbem-23438	57	7	enterprises	enterprise	NOUN
fbem-23438	57	8	can	can	AUX
fbem-23438	57	9	significantly	significantly	ADV
fbem-23438	57	10	lower	low	ADJ
fbem-23438	57	11	customer	customer	NOUN
fbem-23438	57	12	acquisition	acquisition	NOUN
fbem-23438	57	13	costs	cost	NOUN
fbem-23438	57	14	(	(	PUNCT
fbem-23438	57	15	cac	cac	PROPN
fbem-23438	57	16	)	)	PUNCT
fbem-23438	57	17	,	,	PUNCT
fbem-23438	57	18	thereby	thereby	ADV
fbem-23438	57	19	increasing	increase	VERB
fbem-23438	57	20	overall	overall	ADJ
fbem-23438	57	21	marketing	marketing	NOUN
fbem-23438	57	22	return	return	NOUN
fbem-23438	57	23	on	on	ADP
fbem-23438	57	24	investment	investment	NOUN
fbem-23438	57	25	(	(	PUNCT
fbem-23438	57	26	roi	roi	NOUN
fbem-23438	57	27	)	)	PUNCT
fbem-23438	57	28	.	.	PUNCT
fbem-23438	58	1	2.4	2.4	NUM
fbem-23438	58	2	.	.	PUNCT
fbem-23438	59	1	marketing	marketing	NOUN
fbem-23438	59	2	efficiency	efficiency	NOUN
fbem-23438	59	3	2.4.1	2.4.1	NUM
fbem-23438	59	4	.	.	PUNCT
fbem-23438	60	1	rapid	rapid	ADJ
fbem-23438	60	2	response	response	NOUN
fbem-23438	60	3	to	to	ADP
fbem-23438	60	4	market	market	NOUN
fbem-23438	60	5	changes	change	NOUN
fbem-23438	60	6	precision	precision	NOUN
fbem-23438	60	7	marketing	marketing	NOUN
fbem-23438	60	8	enables	enable	VERB
fbem-23438	60	9	enterprises	enterprise	NOUN
fbem-23438	60	10	to	to	PART
fbem-23438	60	11	respond	respond	VERB
fbem-23438	60	12	quickly	quickly	ADV
fbem-23438	60	13	to	to	ADP
fbem-23438	60	14	market	market	NOUN
fbem-23438	60	15	changes	change	NOUN
fbem-23438	60	16	.	.	PUNCT
fbem-23438	61	1	through	through	ADP
fbem-23438	61	2	real	real	ADJ
fbem-23438	61	3	-	-	PUNCT
fbem-23438	61	4	time	time	NOUN
fbem-23438	61	5	data	datum	NOUN
fbem-23438	61	6	analysis	analysis	NOUN
fbem-23438	61	7	,	,	PUNCT
fbem-23438	61	8	enterprises	enterprise	NOUN
fbem-23438	61	9	can	can	AUX
fbem-23438	61	10	monitor	monitor	VERB
fbem-23438	61	11	market	market	NOUN
fbem-23438	61	12	trends	trend	NOUN
fbem-23438	61	13	and	and	CCONJ
fbem-23438	61	14	changes	change	NOUN
fbem-23438	61	15	in	in	ADP
fbem-23438	61	16	customer	customer	NOUN
fbem-23438	61	17	behavior	behavior	NOUN
fbem-23438	61	18	,	,	PUNCT
fbem-23438	61	19	allowing	allow	VERB
fbem-23438	61	20	timely	timely	ADJ
fbem-23438	61	21	adjustments	adjustment	NOUN
fbem-23438	61	22	to	to	ADP
fbem-23438	61	23	marketing	marketing	NOUN
fbem-23438	61	24	strategies	strategy	NOUN
fbem-23438	61	25	.	.	PUNCT
fbem-23438	62	1	eslami	eslami	PROPN
fbem-23438	62	2	(	(	PUNCT
fbem-23438	62	3	2021	2021	NUM
fbem-23438	62	4	)	)	PUNCT
fbem-23438	62	5	noted	note	VERB
fbem-23438	62	6	that	that	SCONJ
fbem-23438	62	7	real	real	ADJ
fbem-23438	62	8	-	-	PUNCT
fbem-23438	62	9	time	time	NOUN
fbem-23438	62	10	data	datum	NOUN
fbem-23438	62	11	analysis	analysis	NOUN
fbem-23438	62	12	tools	tool	NOUN
fbem-23438	62	13	enable	enable	VERB
fbem-23438	62	14	enterprises	enterprise	NOUN
fbem-23438	62	15	to	to	PART
fbem-23438	62	16	swiftly	swiftly	ADV
fbem-23438	62	17	adjust	adjust	VERB
fbem-23438	62	18	strategies	strategy	NOUN
fbem-23438	62	19	in	in	ADP
fbem-23438	62	20	response	response	NOUN
fbem-23438	62	21	to	to	ADP
fbem-23438	62	22	market	market	NOUN
fbem-23438	62	23	demand	demand	NOUN
fbem-23438	62	24	changes	change	NOUN
fbem-23438	62	25	,	,	PUNCT
fbem-23438	62	26	leading	lead	VERB
fbem-23438	62	27	to	to	ADP
fbem-23438	62	28	increased	increase	VERB
fbem-23438	62	29	sales	sale	NOUN
fbem-23438	62	30	.	.	PUNCT
fbem-23438	63	1	2.4.2	2.4.2	NUM
fbem-23438	63	2	.	.	PUNCT
fbem-23438	63	3	real	real	ADJ
fbem-23438	63	4	-	-	PUNCT
fbem-23438	63	5	time	time	NOUN
fbem-23438	63	6	adjustment	adjustment	NOUN
fbem-23438	63	7	of	of	ADP
fbem-23438	63	8	marketing	marketing	NOUN
fbem-23438	63	9	strategies	strategy	NOUN
fbem-23438	63	10	precision	precision	NOUN
fbem-23438	63	11	marketing	marketing	NOUN
fbem-23438	63	12	allows	allow	VERB
fbem-23438	63	13	enterprises	enterprise	NOUN
fbem-23438	63	14	to	to	PART
fbem-23438	63	15	adjust	adjust	VERB
fbem-23438	63	16	marketing	marketing	NOUN
fbem-23438	63	17	strategies	strategy	NOUN
fbem-23438	63	18	in	in	ADP
fbem-23438	63	19	real	real	ADJ
fbem-23438	63	20	time	time	NOUN
fbem-23438	63	21	.	.	PUNCT
fbem-23438	64	1	siroker	sirok	ADJ
fbem-23438	64	2	(	(	PUNCT
fbem-23438	64	3	2015	2015	NUM
fbem-23438	64	4	)	)	PUNCT
fbem-23438	64	5	emonstrated	emonstrate	VERB
fbem-23438	64	6	that	that	SCONJ
fbem-23438	64	7	through	through	ADP
fbem-23438	64	8	a	a	DET
fbem-23438	64	9	/	/	SYM
fbem-23438	64	10	b	b	NOUN
fbem-23438	64	11	testing	testing	NOUN
fbem-23438	64	12	and	and	CCONJ
fbem-23438	64	13	feedback	feedback	VERB
fbem-23438	64	14	analysis	analysis	NOUN
fbem-23438	64	15	,	,	PUNCT
fbem-23438	64	16	enterprises	enterprise	NOUN
fbem-23438	64	17	can	can	AUX
fbem-23438	64	18	test	test	VERB
fbem-23438	64	19	different	different	ADJ
fbem-23438	64	20	marketing	marketing	NOUN
fbem-23438	64	21	strategies	strategy	NOUN
fbem-23438	64	22	and	and	CCONJ
fbem-23438	64	23	select	select	VERB
fbem-23438	64	24	the	the	DET
fbem-23438	64	25	most	most	ADV
fbem-23438	64	26	effective	effective	ADJ
fbem-23438	64	27	ones	one	NOUN
fbem-23438	64	28	to	to	PART
fbem-23438	64	29	optimize	optimize	VERB
fbem-23438	64	30	marketing	marketing	NOUN
fbem-23438	64	31	outcomes	outcome	NOUN
fbem-23438	64	32	.	.	PUNCT
fbem-23438	65	1	for	for	ADP
fbem-23438	65	2	example	example	NOUN
fbem-23438	65	3	,	,	PUNCT
fbem-23438	65	4	in	in	ADP
fbem-23438	65	5	one	one	NUM
fbem-23438	65	6	a	a	DET
fbem-23438	65	7	/	/	SYM
fbem-23438	65	8	b	b	NOUN
fbem-23438	65	9	test	test	NOUN
fbem-23438	65	10	,	,	PUNCT
fbem-23438	65	11	an	an	DET
fbem-23438	65	12	enterprise	enterprise	NOUN
fbem-23438	65	13	increased	increase	VERB
fbem-23438	65	14	its	its	PRON
fbem-23438	65	15	click	click	VERB
fbem-23438	65	16	-	-	PUNCT
fbem-23438	65	17	through	through	ADP
fbem-23438	65	18	rate	rate	NOUN
fbem-23438	65	19	from	from	ADP
fbem-23438	65	20	8	8	NUM
fbem-23438	65	21	%	%	NOUN
fbem-23438	65	22	to	to	PART
fbem-23438	65	23	12	12	NUM
fbem-23438	65	24	%	%	NOUN
fbem-23438	65	25	.	.	PUNCT
fbem-23438	66	1	2.5	2.5	NUM
fbem-23438	66	2	.	.	PUNCT
fbem-23438	67	1	customer	customer	NOUN
fbem-23438	67	2	relationship	relationship	NOUN
fbem-23438	67	3	management	management	NOUN
fbem-23438	67	4	2.5.1	2.5.1	NUM
fbem-23438	67	5	.	.	PUNCT
fbem-23438	68	1	enhancing	enhance	VERB
fbem-23438	68	2	customer	customer	NOUN
fbem-23438	68	3	loyalty	loyalty	NOUN
fbem-23438	68	4	precision	precision	NOUN
fbem-23438	68	5	marketing	marketing	NOUN
fbem-23438	68	6	helps	helps	AUX
fbem-23438	68	7	enhance	enhance	VERB
fbem-23438	68	8	customer	customer	NOUN
fbem-23438	68	9	loyalty	loyalty	NOUN
fbem-23438	68	10	.	.	PUNCT
fbem-23438	69	1	by	by	ADP
fbem-23438	69	2	providing	provide	VERB
fbem-23438	69	3	personalized	personalized	ADJ
fbem-23438	69	4	products	product	NOUN
fbem-23438	69	5	and	and	CCONJ
fbem-23438	69	6	services	service	NOUN
fbem-23438	69	7	,	,	PUNCT
fbem-23438	69	8	enterprises	enterprise	NOUN
fbem-23438	69	9	can	can	AUX
fbem-23438	69	10	meet	meet	VERB
fbem-23438	69	11	specific	specific	ADJ
fbem-23438	69	12	customer	customer	NOUN
fbem-23438	69	13	needs	need	NOUN
fbem-23438	69	14	,	,	PUNCT
fbem-23438	69	15	thereby	thereby	ADV
fbem-23438	69	16	increasing	increase	VERB
fbem-23438	69	17	customer	customer	NOUN
fbem-23438	69	18	satisfaction	satisfaction	NOUN
fbem-23438	69	19	and	and	CCONJ
fbem-23438	69	20	loyalty	loyalty	NOUN
fbem-23438	69	21	.	.	PUNCT
fbem-23438	70	1	ansari	ansari	PROPN
fbem-23438	70	2	(	(	PUNCT
fbem-23438	70	3	2000	2000	NUM
fbem-23438	70	4	)	)	PUNCT
fbem-23438	70	5	found	find	VERB
fbem-23438	70	6	that	that	SCONJ
fbem-23438	70	7	utilizing	utilize	VERB
fbem-23438	70	8	12	12	NUM
fbem-23438	70	9	recommendation	recommendation	NOUN
fbem-23438	70	10	systems	system	NOUN
fbem-23438	70	11	increased	increase	VERB
fbem-23438	70	12	the	the	DET
fbem-23438	70	13	customer	customer	NOUN
fbem-23438	70	14	repurchase	repurchase	NOUN
fbem-23438	70	15	rate	rate	NOUN
fbem-23438	70	16	by	by	ADP
fbem-23438	70	17	25	25	NUM
fbem-23438	70	18	%	%	NOUN
fbem-23438	70	19	.	.	PUNCT
fbem-23438	71	1	2.5.2	2.5.2	X
fbem-23438	71	2	.	.	PUNCT
fbem-23438	71	3	improving	improve	VERB
fbem-23438	71	4	customer	customer	NOUN
fbem-23438	71	5	satisfaction	satisfaction	NOUN
fbem-23438	71	6	precision	precision	NOUN
fbem-23438	71	7	marketing	marketing	NOUN
fbem-23438	71	8	significantly	significantly	ADV
fbem-23438	71	9	improves	improve	VERB
fbem-23438	71	10	customer	customer	NOUN
fbem-23438	71	11	satisfaction	satisfaction	NOUN
fbem-23438	71	12	.	.	PUNCT
fbem-23438	72	1	karthik	karthik	PROPN
fbem-23438	72	2	(	(	PUNCT
fbem-23438	72	3	2021	2021	NUM
fbem-23438	72	4	)	)	PUNCT
fbem-23438	72	5	pointed	point	VERB
fbem-23438	72	6	out	out	ADP
fbem-23438	72	7	that	that	SCONJ
fbem-23438	72	8	through	through	ADP
fbem-23438	72	9	sentiment	sentiment	NOUN
fbem-23438	72	10	analysis	analysis	NOUN
fbem-23438	72	11	techniques	technique	NOUN
fbem-23438	72	12	,	,	PUNCT
fbem-23438	72	13	enterprises	enterprise	NOUN
fbem-23438	72	14	can	can	AUX
fbem-23438	72	15	analyze	analyze	VERB
fbem-23438	72	16	customer	customer	NOUN
fbem-23438	72	17	feedback	feedback	NOUN
fbem-23438	72	18	and	and	CCONJ
fbem-23438	72	19	comments	comment	NOUN
fbem-23438	72	20	,	,	PUNCT
fbem-23438	72	21	promptly	promptly	ADV
fbem-23438	72	22	identifying	identify	VERB
fbem-23438	72	23	and	and	CCONJ
fbem-23438	72	24	addressing	address	VERB
fbem-23438	72	25	customer	customer	NOUN
fbem-23438	72	26	issues	issue	NOUN
fbem-23438	72	27	,	,	PUNCT
fbem-23438	72	28	which	which	PRON
fbem-23438	72	29	increased	increase	VERB
fbem-23438	72	30	customer	customer	NOUN
fbem-23438	72	31	satisfaction	satisfaction	NOUN
fbem-23438	72	32	scores	score	NOUN
fbem-23438	72	33	from	from	ADP
fbem-23438	72	34	3.8	3.8	NUM
fbem-23438	72	35	to	to	ADP
fbem-23438	72	36	4.6	4.6	NUM
fbem-23438	72	37	.	.	PUNCT
fbem-23438	73	1	table1	table1	PROPN
fbem-23438	73	2	.	.	PUNCT
fbem-23438	74	1	comparison	comparison	NOUN
fbem-23438	74	2	of	of	ADP
fbem-23438	74	3	key	key	ADJ
fbem-23438	74	4	metrics	metric	NOUN
fbem-23438	74	5	before	before	ADV
fbem-23438	74	6	and	and	CCONJ
fbem-23438	74	7	after	after	ADP
fbem-23438	74	8	implementing	implement	VERB
fbem-23438	74	9	precision	precision	NOUN
fbem-23438	74	10	marketing	marketing	NOUN
fbem-23438	74	11	metric	metric	ADJ
fbem-23438	74	12	before	before	ADP
fbem-23438	74	13	implementation	implementation	NOUN
fbem-23438	74	14	after	after	ADP
fbem-23438	74	15	implementation	implementation	NOUN
fbem-23438	74	16	customer	customer	NOUN
fbem-23438	74	17	conversion	conversion	NOUN
fbem-23438	74	18	rate	rate	NOUN
fbem-23438	74	19	15	15	NUM
fbem-23438	74	20	%	%	NOUN
fbem-23438	74	21	43	43	NUM
fbem-23438	74	22	%	%	NOUN
fbem-23438	74	23	marketing	marketing	NOUN
fbem-23438	74	24	costs	cost	VERB
fbem-23438	74	25	$	$	SYM
fbem-23438	74	26	25	25	NUM
fbem-23438	74	27	million	million	NUM
fbem-23438	74	28	$	$	SYM
fbem-23438	74	29	5	5	NUM
fbem-23438	74	30	million	million	NUM
fbem-23438	74	31	customer	customer	NOUN
fbem-23438	74	32	satisfaction	satisfaction	NOUN
fbem-23438	74	33	score	score	VERB
fbem-23438	74	34	3.8	3.8	NUM
fbem-23438	74	35	4.6	4.6	NUM
fbem-23438	74	36	customer	customer	NOUN
fbem-23438	74	37	loyalty	loyalty	NOUN
fbem-23438	74	38	60	60	NUM
fbem-23438	74	39	%	%	NOUN
fbem-23438	74	40	85	85	NUM
fbem-23438	74	41	%	%	NOUN
fbem-23438	74	42	resource	resource	NOUN
fbem-23438	74	43	utilization	utilization	NOUN
fbem-23438	74	44	efficiency	efficiency	NOUN
fbem-23438	74	45	70	70	NUM
fbem-23438	74	46	%	%	NOUN
fbem-23438	74	47	95	95	NUM
fbem-23438	74	48	%	%	NOUN
fbem-23438	74	49	3	3	NUM
fbem-23438	74	50	.	.	PUNCT
fbem-23438	74	51	construction	construction	NOUN
fbem-23438	74	52	of	of	ADP
fbem-23438	74	53	precision	precision	NOUN
fbem-23438	74	54	marketing	marketing	NOUN
fbem-23438	74	55	models	model	NOUN
fbem-23438	74	56	3.1	3.1	NUM
fbem-23438	74	57	.	.	PUNCT
fbem-23438	75	1	data	datum	NOUN
fbem-23438	75	2	collection	collection	NOUN
fbem-23438	75	3	3.1.1	3.1.1	NUM
fbem-23438	75	4	.	.	PUNCT
fbem-23438	76	1	data	datum	NOUN
fbem-23438	76	2	sources	source	NOUN
fbem-23438	76	3	and	and	CCONJ
fbem-23438	76	4	types	type	NOUN
fbem-23438	76	5	precision	precision	NOUN
fbem-23438	76	6	marketing	marketing	NOUN
fbem-23438	76	7	relies	rely	VERB
fbem-23438	76	8	on	on	ADP
fbem-23438	76	9	diverse	diverse	ADJ
fbem-23438	76	10	data	datum	NOUN
fbem-23438	76	11	sources	source	NOUN
fbem-23438	76	12	,	,	PUNCT
fbem-23438	76	13	primarily	primarily	ADV
fbem-23438	76	14	including	include	VERB
fbem-23438	76	15	social	social	ADJ
fbem-23438	76	16	media	medium	NOUN
fbem-23438	76	17	platforms	platform	NOUN
fbem-23438	76	18	,	,	PUNCT
fbem-23438	76	19	e	e	NOUN
fbem-23438	76	20	-	-	NOUN
fbem-23438	76	21	commerce	commerce	NOUN
fbem-23438	76	22	platforms	platform	NOUN
fbem-23438	76	23	,	,	PUNCT
fbem-23438	76	24	customer	customer	NOUN
fbem-23438	76	25	feedback	feedback	NOUN
fbem-23438	76	26	,	,	PUNCT
fbem-23438	76	27	and	and	CCONJ
fbem-23438	76	28	iot	iot	PROPN
fbem-23438	76	29	devices	device	NOUN
fbem-23438	76	30	.	.	PUNCT
fbem-23438	77	1	these	these	DET
fbem-23438	77	2	data	datum	NOUN
fbem-23438	77	3	sources	source	NOUN
fbem-23438	77	4	provide	provide	VERB
fbem-23438	77	5	comprehensive	comprehensive	ADJ
fbem-23438	77	6	insights	insight	NOUN
fbem-23438	77	7	into	into	ADP
fbem-23438	77	8	customer	customer	NOUN
fbem-23438	77	9	behaviors	behavior	NOUN
fbem-23438	77	10	,	,	PUNCT
fbem-23438	77	11	preferences	preference	NOUN
fbem-23438	77	12	,	,	PUNCT
fbem-23438	77	13	and	and	CCONJ
fbem-23438	77	14	needs	need	NOUN
fbem-23438	77	15	,	,	PUNCT
fbem-23438	77	16	which	which	PRON
fbem-23438	77	17	are	be	AUX
fbem-23438	77	18	critical	critical	ADJ
fbem-23438	77	19	for	for	ADP
fbem-23438	77	20	formulating	formulate	VERB
fbem-23438	77	21	effective	effective	ADJ
fbem-23438	77	22	precision	precision	NOUN
fbem-23438	77	23	marketing	marketing	NOUN
fbem-23438	77	24	strategies	strategy	NOUN
fbem-23438	77	25	.	.	PUNCT
fbem-23438	78	1	for	for	ADP
fbem-23438	78	2	instance	instance	NOUN
fbem-23438	78	3	,	,	PUNCT
fbem-23438	78	4	according	accord	VERB
fbem-23438	78	5	to	to	ADP
fbem-23438	78	6	dwivedi	dwivedi	PROPN
fbem-23438	78	7	,	,	PUNCT
fbem-23438	78	8	the	the	DET
fbem-23438	78	9	global	global	ADJ
fbem-23438	78	10	number	number	NOUN
fbem-23438	78	11	of	of	ADP
fbem-23438	78	12	social	social	ADJ
fbem-23438	78	13	media	medium	NOUN
fbem-23438	78	14	users	user	NOUN
fbem-23438	78	15	reached	reach	VERB
fbem-23438	78	16	3.8	3.8	NUM
fbem-23438	78	17	billion	billion	NUM
fbem-23438	78	18	in	in	ADP
fbem-23438	78	19	2021	2021	NUM
fbem-23438	78	20	,	,	PUNCT
fbem-23438	78	21	greatly	greatly	ADV
fbem-23438	78	22	enriching	enrich	VERB
fbem-23438	78	23	customer	customer	NOUN
fbem-23438	78	24	profiles	profile	NOUN
fbem-23438	78	25	with	with	ADP
fbem-23438	78	26	vast	vast	ADJ
fbem-23438	78	27	amounts	amount	NOUN
fbem-23438	78	28	of	of	ADP
fbem-23438	78	29	user	user	NOUN
fbem-23438	78	30	behavior	behavior	NOUN
fbem-23438	78	31	data	datum	NOUN
fbem-23438	78	32	(	(	PUNCT
fbem-23438	78	33	dwivedi	dwivedi	NOUN
fbem-23438	78	34	,	,	PUNCT
fbem-23438	78	35	2021	2021	NUM
fbem-23438	78	36	)	)	PUNCT
fbem-23438	78	37	.	.	PUNCT
fbem-23438	79	1	3.1.2	3.1.2	X
fbem-23438	79	2	.	.	PUNCT
fbem-23438	79	3	data	datum	NOUN
fbem-23438	79	4	collection	collection	NOUN
fbem-23438	79	5	methods	method	NOUN
fbem-23438	79	6	various	various	ADJ
fbem-23438	79	7	methods	method	NOUN
fbem-23438	79	8	are	be	AUX
fbem-23438	79	9	employed	employ	VERB
fbem-23438	79	10	to	to	PART
fbem-23438	79	11	collect	collect	VERB
fbem-23438	79	12	data	datum	NOUN
fbem-23438	79	13	.	.	PUNCT
fbem-23438	80	1	social	social	ADJ
fbem-23438	80	2	media	medium	NOUN
fbem-23438	80	3	and	and	CCONJ
fbem-23438	80	4	e	e	NOUN
fbem-23438	80	5	-	-	NOUN
fbem-23438	80	6	commerce	commerce	NOUN
fbem-23438	80	7	platform	platform	NOUN
fbem-23438	80	8	data	datum	NOUN
fbem-23438	80	9	can	can	AUX
fbem-23438	80	10	be	be	AUX
fbem-23438	80	11	obtained	obtain	VERB
fbem-23438	80	12	through	through	ADP
fbem-23438	80	13	web	web	NOUN
fbem-23438	80	14	scraping	scrape	VERB
fbem-23438	80	15	techniques	technique	NOUN
fbem-23438	80	16	,	,	PUNCT
fbem-23438	80	17	while	while	SCONJ
fbem-23438	80	18	iot	iot	PROPN
fbem-23438	80	19	data	datum	NOUN
fbem-23438	80	20	is	be	AUX
fbem-23438	80	21	gathered	gather	VERB
fbem-23438	80	22	in	in	ADP
fbem-23438	80	23	real	real	ADJ
fbem-23438	80	24	-	-	PUNCT
fbem-23438	80	25	time	time	NOUN
fbem-23438	80	26	via	via	ADP
fbem-23438	80	27	sensors	sensor	NOUN
fbem-23438	80	28	.	.	PUNCT
fbem-23438	81	1	customer	customer	NOUN
fbem-23438	81	2	interaction	interaction	NOUN
fbem-23438	81	3	records	record	NOUN
fbem-23438	81	4	can	can	AUX
fbem-23438	81	5	be	be	AUX
fbem-23438	81	6	collected	collect	VERB
fbem-23438	81	7	through	through	ADP
fbem-23438	81	8	direct	direct	ADJ
fbem-23438	81	9	interactions	interaction	NOUN
fbem-23438	81	10	such	such	ADJ
fbem-23438	81	11	as	as	ADP
fbem-23438	81	12	phone	phone	NOUN
fbem-23438	81	13	calls	call	NOUN
fbem-23438	81	14	,	,	PUNCT
fbem-23438	81	15	emails	email	NOUN
fbem-23438	81	16	,	,	PUNCT
fbem-23438	81	17	and	and	CCONJ
fbem-23438	81	18	face	face	NOUN
fbem-23438	81	19	-	-	PUNCT
fbem-23438	81	20	to	to	ADP
fbem-23438	81	21	-	-	PUNCT
fbem-23438	81	22	face	face	NOUN
fbem-23438	81	23	meetings	meeting	NOUN
fbem-23438	81	24	.	.	PUNCT
fbem-23438	82	1	for	for	ADP
fbem-23438	82	2	example	example	NOUN
fbem-23438	82	3	,	,	PUNCT
fbem-23438	82	4	landers	lander	NOUN
fbem-23438	82	5	et	et	NOUN
fbem-23438	82	6	al	al	PROPN
fbem-23438	82	7	.	.	PUNCT
fbem-23438	83	1	(	(	PUNCT
fbem-23438	83	2	2016	2016	NUM
fbem-23438	83	3	)	)	PUNCT
fbem-23438	83	4	demonstrated	demonstrate	VERB
fbem-23438	83	5	that	that	SCONJ
fbem-23438	83	6	data	datum	NOUN
fbem-23438	83	7	collected	collect	VERB
fbem-23438	83	8	through	through	ADP
fbem-23438	83	9	web	web	NOUN
fbem-23438	83	10	scraping	scraping	NOUN
fbem-23438	83	11	could	could	AUX
fbem-23438	83	12	capture	capture	VERB
fbem-23438	83	13	a	a	DET
fbem-23438	83	14	wide	wide	ADJ
fbem-23438	83	15	range	range	NOUN
fbem-23438	83	16	of	of	ADP
fbem-23438	83	17	customer	customer	NOUN
fbem-23438	83	18	behaviors	behavior	NOUN
fbem-23438	83	19	,	,	PUNCT
fbem-23438	83	20	thereby	thereby	ADV
fbem-23438	83	21	enhancing	enhance	VERB
fbem-23438	83	22	the	the	DET
fbem-23438	83	23	comprehensiveness	comprehensiveness	NOUN
fbem-23438	83	24	and	and	CCONJ
fbem-23438	83	25	accuracy	accuracy	NOUN
fbem-23438	83	26	of	of	ADP
fbem-23438	83	27	the	the	DET
fbem-23438	83	28	data	datum	NOUN
fbem-23438	83	29	.	.	PUNCT
fbem-23438	84	1	social	social	ADJ
fbem-23438	84	2	media	medium	NOUN
fbem-23438	84	3	data	datum	NOUN
fbem-23438	84	4	:	:	PUNCT
fbem-23438	84	5	approximately	approximately	ADV
fbem-23438	84	6	5	5	NUM
fbem-23438	84	7	million	million	NUM
fbem-23438	84	8	posts	post	NOUN
fbem-23438	84	9	and	and	CCONJ
fbem-23438	84	10	comments	comment	NOUN
fbem-23438	84	11	were	be	AUX
fbem-23438	84	12	collected	collect	VERB
fbem-23438	84	13	from	from	ADP
fbem-23438	84	14	platforms	platform	NOUN
fbem-23438	84	15	like	like	ADP
fbem-23438	84	16	twitter	twitter	NOUN
fbem-23438	84	17	,	,	PUNCT
fbem-23438	84	18	facebook	facebook	NOUN
fbem-23438	84	19	,	,	PUNCT
fbem-23438	84	20	and	and	CCONJ
fbem-23438	84	21	instagram	instagram	PROPN
fbem-23438	84	22	.	.	PUNCT
fbem-23438	85	1	e	e	X
fbem-23438	85	2	-	-	NOUN
fbem-23438	85	3	commerce	commerce	NOUN
fbem-23438	85	4	platform	platform	NOUN
fbem-23438	85	5	data	datum	NOUN
fbem-23438	85	6	:	:	PUNCT
fbem-23438	85	7	transaction	transaction	NOUN
fbem-23438	85	8	records	record	NOUN
fbem-23438	85	9	totaling	total	VERB
fbem-23438	85	10	12	12	NUM
fbem-23438	85	11	million	million	NUM
fbem-23438	85	12	orders	order	NOUN
fbem-23438	85	13	were	be	AUX
fbem-23438	85	14	obtained	obtain	VERB
fbem-23438	85	15	from	from	ADP
fbem-23438	85	16	a	a	DET
fbem-23438	85	17	major	major	ADJ
fbem-23438	85	18	e	e	NOUN
fbem-23438	85	19	-	-	NOUN
fbem-23438	85	20	commerce	commerce	NOUN
fbem-23438	85	21	platform	platform	NOUN
fbem-23438	85	22	over	over	ADP
fbem-23438	85	23	the	the	DET
fbem-23438	85	24	past	past	ADJ
fbem-23438	85	25	year	year	NOUN
fbem-23438	85	26	.	.	PUNCT
fbem-23438	86	1	customer	customer	NOUN
fbem-23438	86	2	feedback	feedback	PROPN
fbem-23438	86	3	data	datum	NOUN
fbem-23438	86	4	:	:	PUNCT
fbem-23438	86	5	around	around	ADP
fbem-23438	86	6	250,000	250,000	NUM
fbem-23438	86	7	customer	customer	NOUN
fbem-23438	86	8	feedback	feedback	NOUN
fbem-23438	86	9	entries	entry	NOUN
fbem-23438	86	10	were	be	AUX
fbem-23438	86	11	collected	collect	VERB
fbem-23438	86	12	through	through	ADP
fbem-23438	86	13	surveys	survey	NOUN
fbem-23438	86	14	and	and	CCONJ
fbem-23438	86	15	customer	customer	NOUN
fbem-23438	86	16	service	service	NOUN
fbem-23438	86	17	records	record	NOUN
fbem-23438	86	18	.	.	PUNCT
fbem-23438	87	1	iot	iot	PROPN
fbem-23438	87	2	data	data	PROPN
fbem-23438	87	3	:	:	PUNCT
fbem-23438	87	4	about	about	ADV
fbem-23438	87	5	300	300	NUM
fbem-23438	87	6	million	million	NUM
fbem-23438	87	7	data	datum	NOUN
fbem-23438	87	8	points	point	NOUN
fbem-23438	87	9	on	on	ADP
fbem-23438	87	10	device	device	NOUN
fbem-23438	87	11	status	status	NOUN
fbem-23438	87	12	and	and	CCONJ
fbem-23438	87	13	usage	usage	NOUN
fbem-23438	87	14	were	be	AUX
fbem-23438	87	15	gathered	gather	VERB
fbem-23438	87	16	via	via	ADP
fbem-23438	87	17	smart	smart	ADJ
fbem-23438	87	18	devices	device	NOUN
fbem-23438	87	19	and	and	CCONJ
fbem-23438	87	20	sensors	sensor	NOUN
fbem-23438	87	21	.	.	PUNCT
fbem-23438	88	1	3.1.3	3.1.3	X
fbem-23438	88	2	.	.	PUNCT
fbem-23438	88	3	tools	tool	NOUN
fbem-23438	88	4	and	and	CCONJ
fbem-23438	88	5	platforms	platform	NOUN
fbem-23438	88	6	used	use	VERB
fbem-23438	88	7	commonly	commonly	ADV
fbem-23438	88	8	used	use	VERB
fbem-23438	88	9	tools	tool	NOUN
fbem-23438	88	10	and	and	CCONJ
fbem-23438	88	11	platforms	platform	NOUN
fbem-23438	88	12	for	for	ADP
fbem-23438	88	13	data	data	NOUN
fbem-23438	88	14	collection	collection	NOUN
fbem-23438	88	15	include	include	VERB
fbem-23438	88	16	google	google	PROPN
fbem-23438	88	17	analytics	analytic	NOUN
fbem-23438	88	18	,	,	PUNCT
fbem-23438	88	19	social	social	ADJ
fbem-23438	88	20	media	medium	NOUN
fbem-23438	88	21	apis	apis	NOUN
fbem-23438	88	22	(	(	PUNCT
fbem-23438	88	23	e.g.	e.g.	ADV
fbem-23438	88	24	,	,	PUNCT
fbem-23438	88	25	facebook	facebook	PROPN
fbem-23438	88	26	api	api	NOUN
fbem-23438	88	27	,	,	PUNCT
fbem-23438	88	28	twitter	twitter	NOUN
fbem-23438	88	29	api	api	NOUN
fbem-23438	88	30	)	)	PUNCT
fbem-23438	88	31	,	,	PUNCT
fbem-23438	88	32	and	and	CCONJ
fbem-23438	88	33	web	web	NOUN
fbem-23438	88	34	scrapers	scraper	NOUN
fbem-23438	88	35	.	.	PUNCT
fbem-23438	89	1	these	these	DET
fbem-23438	89	2	tools	tool	NOUN
fbem-23438	89	3	and	and	CCONJ
fbem-23438	89	4	platforms	platform	NOUN
fbem-23438	89	5	facilitate	facilitate	VERB
fbem-23438	89	6	the	the	DET
fbem-23438	89	7	efficient	efficient	ADJ
fbem-23438	89	8	collection	collection	NOUN
fbem-23438	89	9	and	and	CCONJ
fbem-23438	89	10	processing	processing	NOUN
fbem-23438	89	11	of	of	ADP
fbem-23438	89	12	large	large	ADJ
fbem-23438	89	13	volumes	volume	NOUN
fbem-23438	89	14	of	of	ADP
fbem-23438	89	15	data	datum	NOUN
fbem-23438	89	16	,	,	PUNCT
fbem-23438	89	17	enabling	enable	VERB
fbem-23438	89	18	enterprises	enterprise	NOUN
fbem-23438	89	19	to	to	PART
fbem-23438	89	20	better	well	ADV
fbem-23438	89	21	understand	understand	VERB
fbem-23438	89	22	and	and	CCONJ
fbem-23438	89	23	analyze	analyze	VERB
fbem-23438	89	24	customer	customer	NOUN
fbem-23438	89	25	behaviors	behavior	NOUN
fbem-23438	89	26	.	.	PUNCT
fbem-23438	90	1	for	for	ADP
fbem-23438	90	2	instance	instance	NOUN
fbem-23438	90	3	,	,	PUNCT
fbem-23438	90	4	clifton	clifton	PROPN
fbem-23438	90	5	(	(	PUNCT
fbem-23438	90	6	2012	2012	NUM
fbem-23438	90	7	)	)	PUNCT
fbem-23438	90	8	found	find	VERB
fbem-23438	90	9	that	that	SCONJ
fbem-23438	90	10	using	use	VERB
fbem-23438	90	11	google	google	PROPN
fbem-23438	90	12	analytics	analytic	NOUN
fbem-23438	90	13	significantly	significantly	ADV
fbem-23438	90	14	enhances	enhance	VERB
fbem-23438	90	15	data	datum	NOUN
fbem-23438	90	16	collection	collection	NOUN
fbem-23438	90	17	efficiency	efficiency	NOUN
fbem-23438	90	18	and	and	CCONJ
fbem-23438	90	19	accuracy	accuracy	NOUN
fbem-23438	90	20	,	,	PUNCT
fbem-23438	90	21	providing	provide	VERB
fbem-23438	90	22	a	a	DET
fbem-23438	90	23	robust	robust	ADJ
fbem-23438	90	24	foundation	foundation	NOUN
fbem-23438	90	25	for	for	ADP
fbem-23438	90	26	subsequent	subsequent	ADJ
fbem-23438	90	27	data	datum	NOUN
fbem-23438	90	28	processing	processing	NOUN
fbem-23438	90	29	and	and	CCONJ
fbem-23438	90	30	analysis	analysis	NOUN
fbem-23438	90	31	.	.	PUNCT
fbem-23438	91	1	google	google	PROPN
fbem-23438	91	2	analytics	analytic	NOUN
fbem-23438	91	3	:	:	PUNCT
fbem-23438	91	4	used	use	VERB
fbem-23438	91	5	for	for	ADP
fbem-23438	91	6	monitoring	monitoring	NOUN
fbem-23438	91	7	and	and	CCONJ
fbem-23438	91	8	analyzing	analyze	VERB
fbem-23438	91	9	website	website	NOUN
fbem-23438	91	10	traffic	traffic	NOUN
fbem-23438	91	11	,	,	PUNCT
fbem-23438	91	12	processing	process	VERB
fbem-23438	91	13	approximately	approximately	ADV
fbem-23438	91	14	5	5	NUM
fbem-23438	91	15	million	million	NUM
fbem-23438	91	16	visits	visit	NOUN
fbem-23438	91	17	per	per	ADP
fbem-23438	91	18	month	month	NOUN
fbem-23438	91	19	.	.	PUNCT
fbem-23438	92	1	facebook	facebook	PROPN
fbem-23438	92	2	api	api	PROPN
fbem-23438	92	3	:	:	PUNCT
fbem-23438	92	4	utilized	utilize	VERB
fbem-23438	92	5	to	to	PART
fbem-23438	92	6	retrieve	retrieve	VERB
fbem-23438	92	7	user	user	NOUN
fbem-23438	92	8	interaction	interaction	NOUN
fbem-23438	92	9	data	datum	NOUN
fbem-23438	92	10	through	through	ADP
fbem-23438	92	11	api	api	NOUN
fbem-23438	92	12	interfaces	interface	NOUN
fbem-23438	92	13	,	,	PUNCT
fbem-23438	92	14	processing	process	VERB
fbem-23438	92	15	about	about	ADV
fbem-23438	92	16	1	1	NUM
fbem-23438	92	17	million	million	NUM
fbem-23438	92	18	interaction	interaction	NOUN
fbem-23438	92	19	data	datum	NOUN
fbem-23438	92	20	points	point	VERB
fbem-23438	92	21	monthly	monthly	ADV
fbem-23438	92	22	.	.	PUNCT
fbem-23438	93	1	web	web	NOUN
fbem-23438	93	2	scraper	scraper	NOUN
fbem-23438	93	3	:	:	PUNCT
fbem-23438	93	4	employed	employ	VERB
fbem-23438	93	5	to	to	PART
fbem-23438	93	6	scrape	scrape	VERB
fbem-23438	93	7	data	datum	NOUN
fbem-23438	93	8	from	from	ADP
fbem-23438	93	9	competitor	competitor	NOUN
fbem-23438	93	10	websites	website	NOUN
fbem-23438	93	11	,	,	PUNCT
fbem-23438	93	12	handling	handle	VERB
fbem-23438	93	13	around	around	ADP
fbem-23438	93	14	100,000	100,000	NUM
fbem-23438	93	15	web	web	NOUN
fbem-23438	93	16	pages	page	NOUN
fbem-23438	93	17	daily	daily	ADV
fbem-23438	93	18	.	.	PUNCT
fbem-23438	94	1	table	table	NOUN
fbem-23438	94	2	2	2	NUM
fbem-23438	94	3	.	.	PUNCT
fbem-23438	94	4	data	data	PROPN
fbem-23438	94	5	collection	collection	PROPN
fbem-23438	94	6	example	example	PROPN
fbem-23438	94	7	data	datum	NOUN
fbem-23438	94	8	source	source	NOUN
fbem-23438	94	9	data	data	NOUN
fbem-23438	94	10	volume	volume	NOUN
fbem-23438	94	11	tools	tool	NOUN
fbem-23438	94	12	and	and	CCONJ
fbem-23438	94	13	platforms	platform	VERB
fbem-23438	94	14	social	social	ADJ
fbem-23438	94	15	media	medium	NOUN
fbem-23438	94	16	data	datum	NOUN
fbem-23438	94	17	5	5	NUM
fbem-23438	94	18	million	million	NUM
fbem-23438	94	19	posts	post	NOUN
fbem-23438	94	20	/	/	SYM
fbem-23438	94	21	comments	comment	NOUN
fbem-23438	94	22	facebook	facebook	PROPN
fbem-23438	94	23	api	api	PROPN
fbem-23438	94	24	,	,	PUNCT
fbem-23438	94	25	twitter	twitter	NOUN
fbem-23438	94	26	api	api	PROPN
fbem-23438	94	27	e	e	PROPN
fbem-23438	94	28	-	-	PROPN
fbem-23438	94	29	commerce	commerce	NOUN
fbem-23438	94	30	data	datum	NOUN
fbem-23438	94	31	12	12	NUM
fbem-23438	94	32	million	million	NUM
fbem-23438	94	33	orders	order	NOUN
fbem-23438	94	34	web	web	NOUN
fbem-23438	94	35	scraper	scraper	NOUN
fbem-23438	94	36	customer	customer	NOUN
fbem-23438	94	37	feedback	feedback	VERB
fbem-23438	94	38	250,000	250,000	NUM
fbem-23438	94	39	feedbacks	feedback	NOUN
fbem-23438	94	40	google	google	NOUN
fbem-23438	94	41	forms	form	NOUN
fbem-23438	94	42	,	,	PUNCT
fbem-23438	94	43	crm	crm	NOUN
fbem-23438	94	44	system	system	NOUN
fbem-23438	94	45	iot	iot	PROPN
fbem-23438	94	46	data	datum	NOUN
fbem-23438	94	47	300	300	NUM
fbem-23438	94	48	million	million	NUM
fbem-23438	94	49	device	device	NOUN
fbem-23438	94	50	data	datum	NOUN
fbem-23438	94	51	sensors	sensor	NOUN
fbem-23438	94	52	,	,	PUNCT
fbem-23438	94	53	iot	iot	PROPN
fbem-23438	94	54	platform	platform	NOUN
fbem-23438	94	55	3.2	3.2	NUM
fbem-23438	94	56	.	.	PUNCT
fbem-23438	95	1	data	datum	NOUN
fbem-23438	95	2	processing	processing	NOUN
fbem-23438	95	3	and	and	CCONJ
fbem-23438	95	4	analysis	analysis	NOUN
fbem-23438	95	5	3.2.1	3.2.1	NUM
fbem-23438	95	6	.	.	PUNCT
fbem-23438	96	1	data	datum	NOUN
fbem-23438	96	2	cleaning	cleaning	NOUN
fbem-23438	96	3	and	and	CCONJ
fbem-23438	96	4	storage	storage	NOUN
fbem-23438	96	5	data	datum	NOUN
fbem-23438	96	6	cleaning	cleaning	NOUN
fbem-23438	96	7	is	be	AUX
fbem-23438	96	8	the	the	DET
fbem-23438	96	9	first	first	ADJ
fbem-23438	96	10	step	step	NOUN
fbem-23438	96	11	in	in	ADP
fbem-23438	96	12	data	datum	NOUN
fbem-23438	96	13	processing	processing	NOUN
fbem-23438	96	14	,	,	PUNCT
fbem-23438	96	15	aimed	aim	VERB
fbem-23438	96	16	at	at	ADP
fbem-23438	96	17	removing	remove	VERB
fbem-23438	96	18	invalid	invalid	ADJ
fbem-23438	96	19	and	and	CCONJ
fbem-23438	96	20	duplicate	duplicate	ADJ
fbem-23438	96	21	data	datum	NOUN
fbem-23438	96	22	.	.	PUNCT
fbem-23438	97	1	common	common	ADJ
fbem-23438	97	2	methods	method	NOUN
fbem-23438	97	3	include	include	VERB
fbem-23438	97	4	the	the	DET
fbem-23438	97	5	extract	extract	NOUN
fbem-23438	97	6	,	,	PUNCT
fbem-23438	97	7	transform	transform	NOUN
fbem-23438	97	8	,	,	PUNCT
fbem-23438	97	9	load	load	NOUN
fbem-23438	97	10	(	(	PUNCT
fbem-23438	97	11	etl	etl	NOUN
fbem-23438	97	12	)	)	PUNCT
fbem-23438	97	13	process	process	NOUN
fbem-23438	97	14	,	,	PUNCT
fbem-23438	97	15	which	which	PRON
fbem-23438	97	16	involves	involve	VERB
fbem-23438	97	17	extracting	extract	VERB
fbem-23438	97	18	data	datum	NOUN
fbem-23438	97	19	from	from	ADP
fbem-23438	97	20	multiple	multiple	ADJ
fbem-23438	97	21	sources	source	NOUN
fbem-23438	97	22	,	,	PUNCT
fbem-23438	97	23	transforming	transform	VERB
fbem-23438	97	24	it	it	PRON
fbem-23438	97	25	into	into	ADP
fbem-23438	97	26	a	a	DET
fbem-23438	97	27	suitable	suitable	ADJ
fbem-23438	97	28	format	format	NOUN
fbem-23438	97	29	,	,	PUNCT
fbem-23438	97	30	and	and	CCONJ
fbem-23438	97	31	loading	load	VERB
fbem-23438	97	32	it	it	PRON
fbem-23438	97	33	into	into	ADP
fbem-23438	97	34	a	a	DET
fbem-23438	97	35	data	data	NOUN
fbem-23438	97	36	warehouse	warehouse	NOUN
fbem-23438	97	37	.	.	PUNCT
fbem-23438	98	1	technologies	technology	NOUN
fbem-23438	98	2	such	such	ADJ
fbem-23438	98	3	as	as	ADP
fbem-23438	98	4	amazon	amazon	NOUN
fbem-23438	98	5	redshift	redshift	NOUN
fbem-23438	98	6	and	and	CCONJ
fbem-23438	98	7	google	google	PROPN
fbem-23438	98	8	bigquery	bigquery	PROPN
fbem-23438	98	9	are	be	AUX
fbem-23438	98	10	widely	widely	ADV
fbem-23438	98	11	used	use	VERB
fbem-23438	98	12	for	for	ADP
fbem-23438	98	13	big	big	ADJ
fbem-23438	98	14	data	datum	NOUN
fbem-23438	98	15	storage	storage	NOUN
fbem-23438	98	16	.	.	PUNCT
fbem-23438	99	1	souibgui	souibgui	NOUN
fbem-23438	99	2	(	(	PUNCT
fbem-23438	99	3	2019	2019	NUM
fbem-23438	99	4	)	)	PUNCT
fbem-23438	99	5	noted	note	VERB
fbem-23438	99	6	that	that	SCONJ
fbem-23438	99	7	utilizing	utilize	VERB
fbem-23438	99	8	etl	etl	NOUN
fbem-23438	99	9	techniques	technique	NOUN
fbem-23438	99	10	can	can	AUX
fbem-23438	99	11	significantly	significantly	ADV
fbem-23438	99	12	improve	improve	VERB
fbem-23438	99	13	data	datum	NOUN
fbem-23438	99	14	cleaning	cleaning	NOUN
fbem-23438	99	15	efficiency	efficiency	NOUN
fbem-23438	99	16	,	,	PUNCT
fbem-23438	99	17	ensuring	ensure	VERB
fbem-23438	99	18	data	datum	NOUN
fbem-23438	99	19	accuracy	accuracy	NOUN
fbem-23438	99	20	and	and	CCONJ
fbem-23438	99	21	consistency	consistency	NOUN
fbem-23438	99	22	.	.	PUNCT
fbem-23438	100	1	3.2.2	3.2.2	NUM
fbem-23438	100	2	.	.	PUNCT
fbem-23438	101	1	data	datum	NOUN
fbem-23438	101	2	analysis	analysis	NOUN
fbem-23438	101	3	methods	method	NOUN
fbem-23438	101	4	data	datum	NOUN
fbem-23438	101	5	analysis	analysis	NOUN
fbem-23438	101	6	is	be	AUX
fbem-23438	101	7	central	central	ADJ
fbem-23438	101	8	to	to	PART
fbem-23438	101	9	precision	precision	VERB
fbem-23438	101	10	marketing	marketing	NOUN
fbem-23438	101	11	,	,	PUNCT
fbem-23438	101	12	employing	employ	VERB
fbem-23438	101	13	methods	method	NOUN
fbem-23438	101	14	such	such	ADJ
fbem-23438	101	15	as	as	ADP
fbem-23438	101	16	customer	customer	NOUN
fbem-23438	101	17	segmentation	segmentation	NOUN
fbem-23438	101	18	,	,	PUNCT
fbem-23438	101	19	predictive	predictive	ADJ
fbem-23438	101	20	modeling	modeling	NOUN
fbem-23438	101	21	,	,	PUNCT
fbem-23438	101	22	and	and	CCONJ
fbem-23438	101	23	association	association	NOUN
fbem-23438	101	24	analysis	analysis	NOUN
fbem-23438	101	25	.	.	PUNCT
fbem-23438	102	1	customer	customer	NOUN
fbem-23438	102	2	segmentation	segmentation	NOUN
fbem-23438	102	3	utilizes	utilize	VERB
fbem-23438	102	4	clustering	cluster	VERB
fbem-23438	102	5	analysis	analysis	NOUN
fbem-23438	102	6	(	(	PUNCT
fbem-23438	102	7	e.g.	e.g.	ADV
fbem-23438	102	8	,	,	PUNCT
fbem-23438	102	9	k	k	NOUN
fbem-23438	102	10	-	-	PUNCT
fbem-23438	102	11	means	means	ADJ
fbem-23438	102	12	,	,	PUNCT
fbem-23438	102	13	dbscan	dbscan	NOUN
fbem-23438	102	14	)	)	PUNCT
fbem-23438	102	15	to	to	PART
fbem-23438	102	16	group	group	VERB
fbem-23438	102	17	customers	customer	NOUN
fbem-23438	102	18	into	into	ADP
fbem-23438	102	19	different	different	ADJ
fbem-23438	102	20	segments	segment	NOUN
fbem-23438	102	21	.	.	PUNCT
fbem-23438	103	1	predictive	predictive	ADJ
fbem-23438	103	2	models	model	NOUN
fbem-23438	103	3	use	use	VERB
fbem-23438	103	4	regression	regression	NOUN
fbem-23438	103	5	analysis	analysis	NOUN
fbem-23438	103	6	(	(	PUNCT
fbem-23438	103	7	e.g.	e.g.	ADV
fbem-23438	103	8	,	,	PUNCT
fbem-23438	103	9	linear	linear	ADJ
fbem-23438	103	10	regression	regression	NOUN
fbem-23438	103	11	,	,	PUNCT
fbem-23438	103	12	logistic	logistic	ADJ
fbem-23438	103	13	regression	regression	NOUN
fbem-23438	103	14	)	)	PUNCT
fbem-23438	103	15	to	to	PART
fbem-23438	103	16	forecast	forecast	VERB
fbem-23438	103	17	customer	customer	NOUN
fbem-23438	103	18	behavior	behavior	NOUN
fbem-23438	103	19	.	.	PUNCT
fbem-23438	104	1	association	association	NOUN
fbem-23438	104	2	analysis	analysis	NOUN
fbem-23438	104	3	identifies	identify	VERB
fbem-23438	104	4	patterns	pattern	NOUN
fbem-23438	104	5	in	in	ADP
fbem-23438	104	6	data	datum	NOUN
fbem-23438	104	7	by	by	ADP
fbem-23438	104	8	discovering	discover	VERB
fbem-23438	104	9	association	association	NOUN
fbem-23438	104	10	rules	rule	NOUN
fbem-23438	104	11	.	.	PUNCT
fbem-23438	105	1	carnein	carnein	PROPN
fbem-23438	105	2	(	(	PUNCT
fbem-23438	105	3	2019	2019	NUM
fbem-23438	105	4	)	)	PUNCT
fbem-23438	105	5	demonstrated	demonstrate	VERB
fbem-23438	105	6	that	that	SCONJ
fbem-23438	105	7	clustering	cluster	VERB
fbem-23438	105	8	analysis	analysis	NOUN
fbem-23438	105	9	could	could	AUX
fbem-23438	105	10	effectively	effectively	ADV
fbem-23438	105	11	segment	segment	VERB
fbem-23438	105	12	customers	customer	NOUN
fbem-23438	105	13	into	into	ADP
fbem-23438	105	14	multiple	multiple	ADJ
fbem-23438	105	15	sub	sub	NOUN
fbem-23438	105	16	-	-	NOUN
fbem-23438	105	17	markets	market	NOUN
fbem-23438	105	18	,	,	PUNCT
fbem-23438	105	19	enabling	enable	VERB
fbem-23438	105	20	targeted	target	VERB
fbem-23438	105	21	marketing	marketing	NOUN
fbem-23438	105	22	activities	activity	NOUN
fbem-23438	105	23	.	.	PUNCT
fbem-23438	106	1	table	table	NOUN
fbem-23438	106	2	3	3	NUM
fbem-23438	106	3	.	.	PUNCT
fbem-23438	107	1	clustering	cluster	VERB
fbem-23438	107	2	analysis	analysis	NOUN
fbem-23438	107	3	results	result	VERB
fbem-23438	107	4	variable	variable	ADJ
fbem-23438	107	5	coefficient	coefficient	NOUN
fbem-23438	107	6	standard	standard	ADJ
fbem-23438	107	7	error	error	NOUN
fbem-23438	107	8	significance	significance	NOUN
fbem-23438	107	9	level	level	NOUN
fbem-23438	107	10	advertising	advertising	NOUN
fbem-23438	107	11	spending	spending	NOUN
fbem-23438	107	12	0.75	0.75	NUM
fbem-23438	107	13	0.05	0.05	NUM
fbem-23438	107	14	0.001	0.001	NUM
fbem-23438	107	15	price	price	NOUN
fbem-23438	107	16	adjustment	adjustment	NOUN
fbem-23438	107	17	-0.35	-0.35	NOUN
fbem-23438	107	18	0.04	0.04	NUM
fbem-23438	107	19	0.01	0.01	NUM
fbem-23438	107	20	customer	customer	NOUN
fbem-23438	107	21	service	service	NOUN
fbem-23438	107	22	score	score	NOUN
fbem-23438	107	23	0.65	0.65	NUM
fbem-23438	107	24	0.03	0.03	NUM
fbem-23438	107	25	0.001	0.001	NUM
fbem-23438	107	26	13	13	NUM
fbem-23438	107	27	table	table	NOUN
fbem-23438	107	28	4	4	NUM
fbem-23438	107	29	.	.	PUNCT
fbem-23438	107	30	natural	natural	ADJ
fbem-23438	107	31	language	language	NOUN
fbem-23438	107	32	processing	processing	NOUN
fbem-23438	107	33	results	result	NOUN
fbem-23438	107	34	sentiment	sentiment	NOUN
fbem-23438	107	35	category	category	NOUN
fbem-23438	107	36	positive	positive	ADJ
fbem-23438	107	37	comments	comment	NOUN
fbem-23438	107	38	neutral	neutral	ADJ
fbem-23438	107	39	comments	comment	NOUN
fbem-23438	107	40	negative	negative	ADJ
fbem-23438	107	41	comments	comment	NOUN
fbem-23438	107	42	product	product	NOUN
fbem-23438	107	43	quality	quality	NOUN
fbem-23438	107	44	850	850	NUM
fbem-23438	107	45	300	300	NUM
fbem-23438	107	46	150	150	NUM
fbem-23438	107	47	logistics	logistic	NOUN
fbem-23438	107	48	speed	speed	NOUN
fbem-23438	107	49	700	700	NUM
fbem-23438	107	50	400	400	NUM
fbem-23438	107	51	200	200	NUM
fbem-23438	107	52	customer	customer	NOUN
fbem-23438	107	53	service	service	NOUN
fbem-23438	107	54	900	900	NUM
fbem-23438	107	55	200	200	NUM
fbem-23438	107	56	100	100	NUM
fbem-23438	107	57	3.2.3	3.2.3	NUM
fbem-23438	107	58	.	.	PUNCT
fbem-23438	108	1	algorithms	algorithm	NOUN
fbem-23438	108	2	and	and	CCONJ
fbem-23438	108	3	models	model	NOUN
fbem-23438	108	4	used	use	VERB
fbem-23438	108	5	key	key	ADJ
fbem-23438	108	6	algorithms	algorithm	NOUN
fbem-23438	108	7	and	and	CCONJ
fbem-23438	108	8	models	model	NOUN
fbem-23438	108	9	in	in	ADP
fbem-23438	108	10	data	datum	NOUN
fbem-23438	108	11	analysis	analysis	NOUN
fbem-23438	108	12	include	include	VERB
fbem-23438	108	13	clustering	cluster	VERB
fbem-23438	108	14	analysis	analysis	NOUN
fbem-23438	108	15	,	,	PUNCT
fbem-23438	108	16	regression	regression	VERB
fbem-23438	108	17	analysis	analysis	NOUN
fbem-23438	108	18	,	,	PUNCT
fbem-23438	108	19	and	and	CCONJ
fbem-23438	108	20	classification	classification	NOUN
fbem-23438	108	21	algorithms	algorithm	NOUN
fbem-23438	108	22	.	.	PUNCT
fbem-23438	109	1	clustering	cluster	VERB
fbem-23438	109	2	algorithms	algorithm	NOUN
fbem-23438	109	3	like	like	ADP
fbem-23438	109	4	k	k	NOUN
fbem-23438	109	5	-	-	PUNCT
fbem-23438	109	6	means	means	NOUN
fbem-23438	109	7	and	and	CCONJ
fbem-23438	109	8	dbscan	dbscan	NOUN
fbem-23438	109	9	are	be	AUX
fbem-23438	109	10	used	use	VERB
fbem-23438	109	11	for	for	ADP
fbem-23438	109	12	customer	customer	NOUN
fbem-23438	109	13	segmentation	segmentation	NOUN
fbem-23438	109	14	,	,	PUNCT
fbem-23438	109	15	regression	regression	VERB
fbem-23438	109	16	analysis	analysis	NOUN
fbem-23438	109	17	methods	method	NOUN
fbem-23438	109	18	such	such	ADJ
fbem-23438	109	19	as	as	ADP
fbem-23438	109	20	linear	linear	PROPN
fbem-23438	109	21	regression	regression	NOUN
fbem-23438	109	22	and	and	CCONJ
fbem-23438	109	23	logistic	logistic	ADJ
fbem-23438	109	24	regression	regression	NOUN
fbem-23438	109	25	for	for	ADP
fbem-23438	109	26	behavior	behavior	NOUN
fbem-23438	109	27	prediction	prediction	NOUN
fbem-23438	109	28	,	,	PUNCT
fbem-23438	109	29	and	and	CCONJ
fbem-23438	109	30	classification	classification	NOUN
fbem-23438	109	31	algorithms	algorithm	NOUN
fbem-23438	109	32	such	such	ADJ
fbem-23438	109	33	as	as	ADP
fbem-23438	109	34	decision	decision	NOUN
fbem-23438	109	35	trees	tree	NOUN
fbem-23438	109	36	,	,	PUNCT
fbem-23438	109	37	random	random	ADJ
fbem-23438	109	38	forests	forest	NOUN
fbem-23438	109	39	,	,	PUNCT
fbem-23438	109	40	and	and	CCONJ
fbem-23438	109	41	support	support	VERB
fbem-23438	109	42	vector	vector	NOUN
fbem-23438	109	43	machines	machine	NOUN
fbem-23438	109	44	for	for	ADP
fbem-23438	109	45	customer	customer	NOUN
fbem-23438	109	46	classification	classification	NOUN
fbem-23438	109	47	.	.	PUNCT
fbem-23438	110	1	additionally	additionally	ADV
fbem-23438	110	2	,	,	PUNCT
fbem-23438	110	3	natural	natural	ADJ
fbem-23438	110	4	language	language	NOUN
fbem-23438	110	5	processing	processing	NOUN
fbem-23438	110	6	(	(	PUNCT
fbem-23438	110	7	nlp	nlp	NOUN
fbem-23438	110	8	)	)	PUNCT
fbem-23438	110	9	techniques	technique	NOUN
fbem-23438	110	10	,	,	PUNCT
fbem-23438	110	11	such	such	ADJ
fbem-23438	110	12	as	as	ADP
fbem-23438	110	13	text	text	NOUN
fbem-23438	110	14	classification	classification	NOUN
fbem-23438	110	15	,	,	PUNCT
fbem-23438	110	16	sentiment	sentiment	NOUN
fbem-23438	110	17	analysis	analysis	NOUN
fbem-23438	110	18	,	,	PUNCT
fbem-23438	110	19	and	and	CCONJ
fbem-23438	110	20	topic	topic	NOUN
fbem-23438	110	21	modeling	modeling	NOUN
fbem-23438	110	22	,	,	PUNCT
fbem-23438	110	23	are	be	AUX
fbem-23438	110	24	crucial	crucial	ADJ
fbem-23438	110	25	for	for	ADP
fbem-23438	110	26	analyzing	analyze	VERB
fbem-23438	110	27	customer	customer	NOUN
fbem-23438	110	28	feedback	feedback	NOUN
fbem-23438	110	29	and	and	CCONJ
fbem-23438	110	30	social	social	ADJ
fbem-23438	110	31	media	medium	NOUN
fbem-23438	110	32	data	datum	NOUN
fbem-23438	110	33	.	.	PUNCT
fbem-23438	111	1	kolasani	kolasani	PROPN
fbem-23438	111	2	(	(	PUNCT
fbem-23438	111	3	2023	2023	NUM
fbem-23438	111	4	)	)	PUNCT
fbem-23438	111	5	found	find	VERB
fbem-23438	111	6	that	that	SCONJ
fbem-23438	111	7	nlp	nlp	NOUN
fbem-23438	111	8	techniques	technique	NOUN
fbem-23438	111	9	could	could	AUX
fbem-23438	111	10	effectively	effectively	ADV
fbem-23438	111	11	analyze	analyze	VERB
fbem-23438	111	12	customer	customer	NOUN
fbem-23438	111	13	reviews	review	NOUN
fbem-23438	111	14	,	,	PUNCT
fbem-23438	111	15	leading	lead	VERB
fbem-23438	111	16	to	to	ADP
fbem-23438	111	17	improved	improved	ADJ
fbem-23438	111	18	products	product	NOUN
fbem-23438	111	19	and	and	CCONJ
fbem-23438	111	20	services	service	NOUN
fbem-23438	111	21	.	.	PUNCT
fbem-23438	112	1	3.3	3.3	NUM
fbem-23438	112	2	.	.	PUNCT
fbem-23438	113	1	formulation	formulation	NOUN
fbem-23438	113	2	of	of	ADP
fbem-23438	113	3	precision	precision	NOUN
fbem-23438	113	4	marketing	marketing	NOUN
fbem-23438	113	5	strategies	strategy	NOUN
fbem-23438	113	6	3.3.1	3.3.1	NUM
fbem-23438	113	7	.	.	PUNCT
fbem-23438	113	8	customer	customer	NOUN
fbem-23438	113	9	segmentation	segmentation	NOUN
fbem-23438	113	10	and	and	CCONJ
fbem-23438	113	11	targeting	target	VERB
fbem-23438	113	12	the	the	DET
fbem-23438	113	13	formulation	formulation	NOUN
fbem-23438	113	14	of	of	ADP
fbem-23438	113	15	precision	precision	NOUN
fbem-23438	113	16	marketing	marketing	NOUN
fbem-23438	113	17	strategies	strategy	NOUN
fbem-23438	113	18	relies	rely	VERB
fbem-23438	113	19	on	on	ADP
fbem-23438	113	20	detailed	detailed	ADJ
fbem-23438	113	21	customer	customer	NOUN
fbem-23438	113	22	segmentation	segmentation	NOUN
fbem-23438	113	23	and	and	CCONJ
fbem-23438	113	24	targeting	targeting	NOUN
fbem-23438	113	25	.	.	PUNCT
fbem-23438	114	1	customer	customer	NOUN
fbem-23438	114	2	segmentation	segmentation	NOUN
fbem-23438	114	3	can	can	AUX
fbem-23438	114	4	be	be	AUX
fbem-23438	114	5	based	base	VERB
fbem-23438	114	6	on	on	ADP
fbem-23438	114	7	behavioral	behavioral	ADJ
fbem-23438	114	8	data	datum	NOUN
fbem-23438	114	9	,	,	PUNCT
fbem-23438	114	10	such	such	ADJ
fbem-23438	114	11	as	as	ADP
fbem-23438	114	12	purchase	purchase	NOUN
fbem-23438	114	13	history	history	NOUN
fbem-23438	114	14	and	and	CCONJ
fbem-23438	114	15	browsing	browse	VERB
fbem-23438	114	16	records	record	NOUN
fbem-23438	114	17	,	,	PUNCT
fbem-23438	114	18	or	or	CCONJ
fbem-23438	114	19	geographical	geographical	ADJ
fbem-23438	114	20	data	datum	NOUN
fbem-23438	114	21	analyzed	analyze	VERB
fbem-23438	114	22	using	use	VERB
fbem-23438	114	23	geographic	geographic	ADJ
fbem-23438	114	24	information	information	NOUN
fbem-23438	114	25	systems	system	NOUN
fbem-23438	114	26	(	(	PUNCT
fbem-23438	114	27	gis	gis	NOUN
fbem-23438	114	28	)	)	PUNCT
fbem-23438	114	29	technology	technology	NOUN
fbem-23438	114	30	.	.	PUNCT
fbem-23438	115	1	hossam	hossam	NOUN
fbem-23438	115	2	(	(	PUNCT
fbem-23438	115	3	2022	2022	NUM
fbem-23438	115	4	)	)	PUNCT
fbem-23438	115	5	demonstrated	demonstrate	VERB
fbem-23438	115	6	that	that	SCONJ
fbem-23438	115	7	combining	combine	VERB
fbem-23438	115	8	behavioral	behavioral	ADJ
fbem-23438	115	9	data	datum	NOUN
fbem-23438	115	10	with	with	ADP
fbem-23438	115	11	geographical	geographical	ADJ
fbem-23438	115	12	data	datum	NOUN
fbem-23438	115	13	significantly	significantly	ADV
fbem-23438	115	14	enhances	enhance	VERB
fbem-23438	115	15	the	the	DET
fbem-23438	115	16	accuracy	accuracy	NOUN
fbem-23438	115	17	of	of	ADP
fbem-23438	115	18	customer	customer	NOUN
fbem-23438	115	19	segmentation	segmentation	NOUN
fbem-23438	115	20	.	.	PUNCT
fbem-23438	116	1	table	table	NOUN
fbem-23438	116	2	5	5	NUM
fbem-23438	116	3	.	.	PUNCT
fbem-23438	116	4	customer	customer	NOUN
fbem-23438	116	5	segmentation	segmentation	NOUN
fbem-23438	116	6	strategy	strategy	NOUN
fbem-23438	116	7	customer	customer	NOUN
fbem-23438	116	8	segment	segment	NOUN
fbem-23438	116	9	marketing	marketing	NOUN
fbem-23438	116	10	strategy	strategy	NOUN
fbem-23438	116	11	expected	expect	VERB
fbem-23438	116	12	effect	effect	NOUN
fbem-23438	116	13	high	high	ADJ
fbem-23438	116	14	-	-	PUNCT
fbem-23438	116	15	frequency	frequency	NOUN
fbem-23438	116	16	buyers	buyer	NOUN
fbem-23438	116	17	vip	vip	VERB
fbem-23438	116	18	membership	membership	NOUN
fbem-23438	116	19	discounts	discount	NOUN
fbem-23438	116	20	increase	increase	VERB
fbem-23438	116	21	customer	customer	NOUN
fbem-23438	116	22	loyalty	loyalty	NOUN
fbem-23438	116	23	price	price	NOUN
fbem-23438	116	24	-	-	PUNCT
fbem-23438	116	25	sensitive	sensitive	ADJ
fbem-23438	116	26	buyers	buyer	NOUN
fbem-23438	116	27	discount	discount	NOUN
fbem-23438	116	28	promotions	promotion	NOUN
fbem-23438	116	29	increase	increase	VERB
fbem-23438	116	30	purchase	purchase	NOUN
fbem-23438	116	31	frequency	frequency	NOUN
fbem-23438	116	32	new	new	ADJ
fbem-23438	116	33	customers	customer	NOUN
fbem-23438	116	34	first	first	ADV
fbem-23438	116	35	purchase	purchase	NOUN
fbem-23438	116	36	discounts	discount	NOUN
fbem-23438	116	37	increase	increase	VERB
fbem-23438	116	38	new	new	ADJ
fbem-23438	116	39	customer	customer	NOUN
fbem-23438	116	40	conversion	conversion	NOUN
fbem-23438	116	41	rate	rate	NOUN
fbem-23438	116	42	3.3.2	3.3.2	PROPN
fbem-23438	116	43	.	.	PUNCT
fbem-23438	117	1	marketing	marketing	NOUN
fbem-23438	117	2	strategy	strategy	NOUN
fbem-23438	117	3	design	design	NOUN
fbem-23438	117	4	based	base	VERB
fbem-23438	117	5	on	on	ADP
fbem-23438	117	6	customer	customer	NOUN
fbem-23438	117	7	segmentation	segmentation	NOUN
fbem-23438	117	8	,	,	PUNCT
fbem-23438	117	9	enterprises	enterprise	NOUN
fbem-23438	117	10	can	can	AUX
fbem-23438	117	11	design	design	VERB
fbem-23438	117	12	diverse	diverse	ADJ
fbem-23438	117	13	marketing	marketing	NOUN
fbem-23438	117	14	strategies	strategy	NOUN
fbem-23438	117	15	such	such	ADJ
fbem-23438	117	16	as	as	ADP
fbem-23438	117	17	differentiated	differentiated	ADJ
fbem-23438	117	18	marketing	marketing	NOUN
fbem-23438	117	19	,	,	PUNCT
fbem-23438	117	20	predictive	predictive	ADJ
fbem-23438	117	21	marketing	marketing	NOUN
fbem-23438	117	22	,	,	PUNCT
fbem-23438	117	23	and	and	CCONJ
fbem-23438	117	24	cross	cross	ADJ
fbem-23438	117	25	-	-	ADJ
fbem-23438	117	26	selling	sell	VERB
fbem-23438	117	27	.	.	PUNCT
fbem-23438	118	1	differentiated	differentiated	ADJ
fbem-23438	118	2	marketing	marketing	NOUN
fbem-23438	118	3	involves	involve	VERB
fbem-23438	118	4	creating	create	VERB
fbem-23438	118	5	tailored	tailor	VERB
fbem-23438	118	6	marketing	marketing	NOUN
fbem-23438	118	7	plans	plan	NOUN
fbem-23438	118	8	for	for	ADP
fbem-23438	118	9	different	different	ADJ
fbem-23438	118	10	customer	customer	NOUN
fbem-23438	118	11	segments	segment	NOUN
fbem-23438	118	12	.	.	PUNCT
fbem-23438	119	1	predictive	predictive	ADJ
fbem-23438	119	2	marketing	marketing	NOUN
fbem-23438	119	3	uses	use	VERB
fbem-23438	119	4	predictive	predictive	ADJ
fbem-23438	119	5	models	model	NOUN
fbem-23438	119	6	to	to	PART
fbem-23438	119	7	anticipate	anticipate	VERB
fbem-23438	119	8	future	future	ADJ
fbem-23438	119	9	customer	customer	NOUN
fbem-23438	119	10	behavior	behavior	NOUN
fbem-23438	119	11	and	and	CCONJ
fbem-23438	119	12	preemptively	preemptively	ADV
fbem-23438	119	13	deploy	deploy	VERB
fbem-23438	119	14	marketing	marketing	NOUN
fbem-23438	119	15	efforts	effort	NOUN
fbem-23438	119	16	.	.	PUNCT
fbem-23438	120	1	cross	cross	ADJ
fbem-23438	120	2	-	-	ADJ
fbem-23438	120	3	selling	selling	ADJ
fbem-23438	120	4	leverages	leverage	NOUN
fbem-23438	120	5	customers	customer	NOUN
fbem-23438	120	6	'	'	PART
fbem-23438	120	7	purchase	purchase	NOUN
fbem-23438	120	8	histories	history	NOUN
fbem-23438	120	9	to	to	PART
fbem-23438	120	10	recommend	recommend	VERB
fbem-23438	120	11	related	related	ADJ
fbem-23438	120	12	products	product	NOUN
fbem-23438	120	13	.	.	PUNCT
fbem-23438	121	1	xiao	xiao	PROPN
fbem-23438	121	2	(	(	PUNCT
fbem-23438	121	3	2023	2023	NUM
fbem-23438	121	4	)	)	PUNCT
fbem-23438	121	5	found	find	VERB
fbem-23438	121	6	that	that	SCONJ
fbem-23438	121	7	predictive	predictive	ADJ
fbem-23438	121	8	models	model	NOUN
fbem-23438	121	9	could	could	AUX
fbem-23438	121	10	forecast	forecast	VERB
fbem-23438	121	11	customer	customer	NOUN
fbem-23438	121	12	needs	need	VERB
fbem-23438	121	13	in	in	ADP
fbem-23438	121	14	advance	advance	NOUN
fbem-23438	121	15	,	,	PUNCT
fbem-23438	121	16	thereby	thereby	ADV
fbem-23438	121	17	increasing	increase	VERB
fbem-23438	121	18	the	the	DET
fbem-23438	121	19	effectiveness	effectiveness	NOUN
fbem-23438	121	20	of	of	ADP
fbem-23438	121	21	marketing	marketing	NOUN
fbem-23438	121	22	campaigns	campaign	NOUN
fbem-23438	121	23	.	.	PUNCT
fbem-23438	122	1	3.3.3	3.3.3	NUM
fbem-23438	122	2	.	.	PUNCT
fbem-23438	122	3	models	model	NOUN
fbem-23438	122	4	and	and	CCONJ
fbem-23438	122	5	tools	tool	NOUN
fbem-23438	122	6	used	use	VERB
fbem-23438	122	7	the	the	DET
fbem-23438	122	8	formulation	formulation	NOUN
fbem-23438	122	9	of	of	ADP
fbem-23438	122	10	precision	precision	NOUN
fbem-23438	122	11	marketing	marketing	NOUN
fbem-23438	122	12	strategies	strategy	NOUN
fbem-23438	122	13	depends	depend	VERB
fbem-23438	122	14	on	on	ADP
fbem-23438	122	15	advanced	advanced	ADJ
fbem-23438	122	16	models	model	NOUN
fbem-23438	122	17	and	and	CCONJ
fbem-23438	122	18	tools	tool	NOUN
fbem-23438	122	19	.	.	PUNCT
fbem-23438	123	1	recommendation	recommendation	NOUN
fbem-23438	123	2	systems	system	NOUN
fbem-23438	123	3	,	,	PUNCT
fbem-23438	123	4	such	such	ADJ
fbem-23438	123	5	as	as	ADP
fbem-23438	123	6	collaborative	collaborative	ADJ
fbem-23438	123	7	filtering	filtering	NOUN
fbem-23438	123	8	and	and	CCONJ
fbem-23438	123	9	content	content	NOUN
fbem-23438	123	10	-	-	PUNCT
fbem-23438	123	11	based	base	VERB
fbem-23438	123	12	recommendation	recommendation	NOUN
fbem-23438	123	13	systems	system	NOUN
fbem-23438	123	14	,	,	PUNCT
fbem-23438	123	15	analyze	analyze	VERB
fbem-23438	123	16	historical	historical	ADJ
fbem-23438	123	17	customer	customer	NOUN
fbem-23438	123	18	behavior	behavior	NOUN
fbem-23438	123	19	to	to	PART
fbem-23438	123	20	suggest	suggest	VERB
fbem-23438	123	21	personalized	personalized	ADJ
fbem-23438	123	22	products	product	NOUN
fbem-23438	123	23	.	.	PUNCT
fbem-23438	124	1	deep	deep	ADJ
fbem-23438	124	2	learning	learning	NOUN
fbem-23438	124	3	models	model	NOUN
fbem-23438	124	4	,	,	PUNCT
fbem-23438	124	5	including	include	VERB
fbem-23438	124	6	neural	neural	ADJ
fbem-23438	124	7	networks	network	NOUN
fbem-23438	124	8	and	and	CCONJ
fbem-23438	124	9	convolutional	convolutional	ADJ
fbem-23438	124	10	neural	neural	ADJ
fbem-23438	124	11	networks	network	NOUN
fbem-23438	124	12	,	,	PUNCT
fbem-23438	124	13	enhance	enhance	VERB
fbem-23438	124	14	the	the	DET
fbem-23438	124	15	accuracy	accuracy	NOUN
fbem-23438	124	16	of	of	ADP
fbem-23438	124	17	predictions	prediction	NOUN
fbem-23438	124	18	through	through	ADP
fbem-23438	124	19	complex	complex	ADJ
fbem-23438	124	20	data	datum	NOUN
fbem-23438	124	21	analysis	analysis	NOUN
fbem-23438	124	22	.	.	PUNCT
fbem-23438	125	1	real	real	ADJ
fbem-23438	125	2	-	-	PUNCT
fbem-23438	125	3	time	time	NOUN
fbem-23438	125	4	data	datum	NOUN
fbem-23438	125	5	analysis	analysis	NOUN
fbem-23438	125	6	platforms	platform	NOUN
fbem-23438	125	7	,	,	PUNCT
fbem-23438	125	8	such	such	ADJ
fbem-23438	125	9	as	as	ADP
fbem-23438	125	10	kafka	kafka	PROPN
fbem-23438	125	11	and	and	CCONJ
fbem-23438	125	12	flink	flink	PROPN
fbem-23438	125	13	,	,	PUNCT
fbem-23438	125	14	enable	enable	VERB
fbem-23438	125	15	enterprises	enterprise	NOUN
fbem-23438	125	16	to	to	PART
fbem-23438	125	17	monitor	monitor	VERB
fbem-23438	125	18	and	and	CCONJ
fbem-23438	125	19	adjust	adjust	VERB
fbem-23438	125	20	marketing	marketing	NOUN
fbem-23438	125	21	strategies	strategy	NOUN
fbem-23438	125	22	in	in	ADP
fbem-23438	125	23	real	real	ADJ
fbem-23438	125	24	-	-	PUNCT
fbem-23438	125	25	time	time	NOUN
fbem-23438	125	26	.	.	PUNCT
fbem-23438	126	1	kim	kim	PROPN
fbem-23438	126	2	(	(	PUNCT
fbem-23438	126	3	2021	2021	NUM
fbem-23438	126	4	)	)	PUNCT
fbem-23438	126	5	highlighted	highlight	VERB
fbem-23438	126	6	that	that	SCONJ
fbem-23438	126	7	using	use	VERB
fbem-23438	126	8	deep	deep	ADJ
fbem-23438	126	9	learning	learning	NOUN
fbem-23438	126	10	models	model	NOUN
fbem-23438	126	11	significantly	significantly	ADV
fbem-23438	126	12	improves	improve	VERB
fbem-23438	126	13	the	the	DET
fbem-23438	126	14	accuracy	accuracy	NOUN
fbem-23438	126	15	of	of	ADP
fbem-23438	126	16	recommendation	recommendation	NOUN
fbem-23438	126	17	systems	system	NOUN
fbem-23438	126	18	and	and	CCONJ
fbem-23438	126	19	customer	customer	NOUN
fbem-23438	126	20	satisfaction	satisfaction	NOUN
fbem-23438	126	21	.	.	PUNCT
fbem-23438	127	1	table	table	NOUN
fbem-23438	127	2	6	6	NUM
fbem-23438	127	3	.	.	PUNCT
fbem-23438	128	1	marketing	marketing	NOUN
fbem-23438	128	2	effectiveness	effectiveness	NOUN
fbem-23438	128	3	prediction	prediction	NOUN
fbem-23438	128	4	marketing	marketing	NOUN
fbem-23438	128	5	strategy	strategy	NOUN
fbem-23438	128	6	expected	expect	VERB
fbem-23438	128	7	sales	sale	NOUN
fbem-23438	128	8	growth	growth	NOUN
fbem-23438	128	9	expected	expect	VERB
fbem-23438	128	10	customer	customer	NOUN
fbem-23438	128	11	growth	growth	NOUN
fbem-23438	128	12	return	return	NOUN
fbem-23438	128	13	on	on	ADP
fbem-23438	128	14	investment	investment	NOUN
fbem-23438	128	15	vip	vip	NOUN
fbem-23438	128	16	membership	membership	NOUN
fbem-23438	128	17	discounts	discount	NOUN
fbem-23438	128	18	15	15	NUM
fbem-23438	128	19	%	%	NOUN
fbem-23438	128	20	10	10	NUM
fbem-23438	128	21	%	%	NOUN
fbem-23438	128	22	200	200	NUM
fbem-23438	128	23	%	%	NOUN
fbem-23438	128	24	discount	discount	NOUN
fbem-23438	128	25	promotions	promotion	NOUN
fbem-23438	128	26	20	20	NUM
fbem-23438	128	27	%	%	NOUN
fbem-23438	128	28	25	25	NUM
fbem-23438	128	29	%	%	NOUN
fbem-23438	128	30	150	150	NUM
fbem-23438	128	31	%	%	NOUN
fbem-23438	128	32	first	first	ADJ
fbem-23438	128	33	purchase	purchase	NOUN
fbem-23438	128	34	discounts	discount	NOUN
fbem-23438	128	35	10	10	NUM
fbem-23438	128	36	%	%	NOUN
fbem-23438	128	37	30	30	NUM
fbem-23438	128	38	%	%	NOUN
fbem-23438	128	39	180	180	NUM
fbem-23438	128	40	%	%	NOUN
fbem-23438	128	41	3.4	3.4	NUM
fbem-23438	128	42	.	.	PUNCT
fbem-23438	129	1	execution	execution	NOUN
fbem-23438	129	2	and	and	CCONJ
fbem-23438	129	3	feedback	feedback	NOUN
fbem-23438	129	4	of	of	ADP
fbem-23438	129	5	marketing	marketing	NOUN
fbem-23438	129	6	campaigns	campaign	NOUN
fbem-23438	129	7	3.4.1	3.4.1	NUM
fbem-23438	129	8	.	.	PUNCT
fbem-23438	130	1	execution	execution	NOUN
fbem-23438	130	2	of	of	ADP
fbem-23438	130	3	multi	multi	ADJ
fbem-23438	130	4	-	-	ADJ
fbem-23438	130	5	channel	channel	ADJ
fbem-23438	130	6	marketing	marketing	NOUN
fbem-23438	130	7	campaigns	campaign	NOUN
fbem-23438	130	8	precision	precision	NOUN
fbem-23438	130	9	marketing	marketing	NOUN
fbem-23438	130	10	strategies	strategy	NOUN
fbem-23438	130	11	are	be	AUX
fbem-23438	130	12	implemented	implement	VERB
fbem-23438	130	13	through	through	ADP
fbem-23438	130	14	various	various	ADJ
fbem-23438	130	15	channels	channel	NOUN
fbem-23438	130	16	,	,	PUNCT
fbem-23438	130	17	including	include	VERB
fbem-23438	130	18	email	email	NOUN
fbem-23438	130	19	marketing	marketing	NOUN
fbem-23438	130	20	,	,	PUNCT
fbem-23438	130	21	social	social	ADJ
fbem-23438	130	22	media	medium	NOUN
fbem-23438	130	23	advertising	advertising	NOUN
fbem-23438	130	24	,	,	PUNCT
fbem-23438	130	25	and	and	CCONJ
fbem-23438	130	26	personalized	personalize	VERB
fbem-23438	130	27	push	push	NOUN
fbem-23438	130	28	notifications	notification	NOUN
fbem-23438	130	29	.	.	PUNCT
fbem-23438	131	1	email	email	NOUN
fbem-23438	131	2	marketing	marketing	NOUN
fbem-23438	131	3	involves	involve	VERB
fbem-23438	131	4	sending	send	VERB
fbem-23438	131	5	personalized	personalized	ADJ
fbem-23438	131	6	emails	email	NOUN
fbem-23438	131	7	regularly	regularly	ADV
fbem-23438	131	8	through	through	ADP
fbem-23438	131	9	automated	automate	VERB
fbem-23438	131	10	platforms	platform	NOUN
fbem-23438	131	11	.	.	PUNCT
fbem-23438	132	1	social	social	ADJ
fbem-23438	132	2	media	medium	NOUN
fbem-23438	132	3	advertising	advertising	NOUN
fbem-23438	132	4	targets	target	NOUN
fbem-23438	132	5	potential	potential	ADJ
fbem-23438	132	6	customers	customer	NOUN
fbem-23438	132	7	through	through	ADP
fbem-23438	132	8	precise	precise	ADJ
fbem-23438	132	9	ad	ad	NOUN
fbem-23438	132	10	placements	placement	NOUN
fbem-23438	132	11	.	.	PUNCT
fbem-23438	133	1	personalized	personalize	VERB
fbem-23438	133	2	push	push	NOUN
fbem-23438	133	3	notifications	notification	NOUN
fbem-23438	133	4	are	be	AUX
fbem-23438	133	5	triggered	trigger	VERB
fbem-23438	133	6	based	base	VERB
fbem-23438	133	7	on	on	ADP
fbem-23438	133	8	realtime	realtime	ADJ
fbem-23438	133	9	customer	customer	NOUN
fbem-23438	133	10	behavior	behavior	NOUN
fbem-23438	133	11	.	.	PUNCT
fbem-23438	134	1	manser	manser	NOUN
fbem-23438	134	2	(	(	PUNCT
fbem-23438	134	3	2017	2017	NUM
fbem-23438	134	4	)	)	PUNCT
fbem-23438	134	5	demonstrated	demonstrate	VERB
fbem-23438	134	6	that	that	SCONJ
fbem-23438	134	7	multi	multi	ADJ
fbem-23438	134	8	-	-	ADJ
fbem-23438	134	9	channel	channel	ADJ
fbem-23438	134	10	marketing	marketing	NOUN
fbem-23438	134	11	significantly	significantly	ADV
fbem-23438	134	12	enhances	enhance	VERB
fbem-23438	134	13	customer	customer	NOUN
fbem-23438	134	14	engagement	engagement	NOUN
fbem-23438	134	15	and	and	CCONJ
fbem-23438	134	16	conversion	conversion	NOUN
fbem-23438	134	17	rates	rate	NOUN
fbem-23438	134	18	.	.	PUNCT
fbem-23438	135	1	3.4.2	3.4.2	NUM
fbem-23438	135	2	.	.	PUNCT
fbem-23438	135	3	evaluation	evaluation	NOUN
fbem-23438	135	4	and	and	CCONJ
fbem-23438	135	5	feedback	feedback	NOUN
fbem-23438	135	6	mechanisms	mechanism	NOUN
fbem-23438	135	7	to	to	PART
fbem-23438	135	8	assess	assess	VERB
fbem-23438	135	9	the	the	DET
fbem-23438	135	10	effectiveness	effectiveness	NOUN
fbem-23438	135	11	of	of	ADP
fbem-23438	135	12	marketing	marketing	NOUN
fbem-23438	135	13	campaigns	campaign	NOUN
fbem-23438	135	14	,	,	PUNCT
fbem-23438	135	15	enterprises	enterprise	NOUN
fbem-23438	135	16	need	need	VERB
fbem-23438	135	17	to	to	PART
fbem-23438	135	18	establish	establish	VERB
fbem-23438	135	19	comprehensive	comprehensive	ADJ
fbem-23438	135	20	feedback	feedback	NOUN
fbem-23438	135	21	mechanisms	mechanism	NOUN
fbem-23438	135	22	.	.	PUNCT
fbem-23438	136	1	customer	customer	NOUN
fbem-23438	136	2	relationship	relationship	NOUN
fbem-23438	136	3	management	management	NOUN
fbem-23438	136	4	(	(	PUNCT
fbem-23438	136	5	crm	crm	NOUN
fbem-23438	136	6	)	)	PUNCT
fbem-23438	136	7	systems	system	NOUN
fbem-23438	136	8	record	record	NOUN
fbem-23438	136	9	and	and	CCONJ
fbem-23438	136	10	analyze	analyze	VERB
fbem-23438	136	11	customer	customer	NOUN
fbem-23438	136	12	interaction	interaction	NOUN
fbem-23438	136	13	data	datum	NOUN
fbem-23438	136	14	.	.	PUNCT
fbem-23438	137	1	social	social	ADJ
fbem-23438	137	2	media	medium	NOUN
fbem-23438	137	3	analytics	analytic	NOUN
fbem-23438	137	4	tools	tool	NOUN
fbem-23438	137	5	,	,	PUNCT
fbem-23438	137	6	such	such	ADJ
fbem-23438	137	7	as	as	ADP
fbem-23438	137	8	hootsuite	hootsuite	PROPN
fbem-23438	137	9	and	and	CCONJ
fbem-23438	137	10	buzzsumo	buzzsumo	NOUN
fbem-23438	137	11	,	,	PUNCT
fbem-23438	137	12	monitor	monitor	VERB
fbem-23438	137	13	social	social	ADJ
fbem-23438	137	14	media	medium	NOUN
fbem-23438	137	15	activities	activity	NOUN
fbem-23438	137	16	.	.	PUNCT
fbem-23438	138	1	a	a	DET
fbem-23438	138	2	/	/	SYM
fbem-23438	138	3	b	b	NOUN
fbem-23438	138	4	testing	testing	NOUN
fbem-23438	138	5	tools	tool	NOUN
fbem-23438	138	6	,	,	PUNCT
fbem-23438	138	7	such	such	ADJ
fbem-23438	138	8	as	as	ADP
fbem-23438	138	9	google	google	PROPN
fbem-23438	138	10	optimize	optimize	NOUN
fbem-23438	138	11	and	and	CCONJ
fbem-23438	138	12	optimizely	optimizely	ADV
fbem-23438	138	13	,	,	PUNCT
fbem-23438	138	14	compare	compare	VERB
fbem-23438	138	15	different	different	ADJ
fbem-23438	138	16	marketing	marketing	NOUN
fbem-23438	138	17	strategies	strategy	NOUN
fbem-23438	138	18	to	to	PART
fbem-23438	138	19	continuously	continuously	ADV
fbem-23438	138	20	optimize	optimize	VERB
fbem-23438	138	21	them	they	PRON
fbem-23438	138	22	.	.	PUNCT
fbem-23438	139	1	rust	rust	NOUN
fbem-23438	139	2	et	et	PROPN
fbem-23438	139	3	al	al	PROPN
fbem-23438	139	4	.	.	PROPN
fbem-23438	139	5	(	(	PUNCT
fbem-23438	139	6	2004	2004	NUM
fbem-23438	139	7	)	)	PUNCT
fbem-23438	139	8	found	find	VERB
fbem-23438	139	9	that	that	SCONJ
fbem-23438	139	10	a	a	DET
fbem-23438	139	11	/	/	SYM
fbem-23438	139	12	b	b	NOUN
fbem-23438	139	13	testing	testing	NOUN
fbem-23438	139	14	significantly	significantly	ADV
fbem-23438	139	15	improves	improve	VERB
fbem-23438	139	16	the	the	DET
fbem-23438	139	17	effectiveness	effectiveness	NOUN
fbem-23438	139	18	and	and	CCONJ
fbem-23438	139	19	return	return	NOUN
fbem-23438	139	20	on	on	ADP
fbem-23438	139	21	investment	investment	NOUN
fbem-23438	139	22	(	(	PUNCT
fbem-23438	139	23	roi	roi	NOUN
fbem-23438	139	24	)	)	PUNCT
fbem-23438	139	25	of	of	ADP
fbem-23438	139	26	marketing	marketing	NOUN
fbem-23438	139	27	strategies	strategy	NOUN
fbem-23438	139	28	.	.	PUNCT
fbem-23438	140	1	table	table	NOUN
fbem-23438	140	2	7	7	NUM
fbem-23438	140	3	.	.	PUNCT
fbem-23438	140	4	multichannel	multichannel	PROPN
fbem-23438	140	5	marketing	marketing	NOUN
fbem-23438	140	6	effectiveness	effectiveness	NOUN
fbem-23438	140	7	channel	channel	NOUN
fbem-23438	140	8	investm	investm	NOUN
fbem-23438	140	9	ent	ent	PROPN
fbem-23438	140	10	cost	cost	NOUN
fbem-23438	140	11	clickthrough	clickthrough	NOUN
fbem-23438	140	12	rate	rate	NOUN
fbem-23438	140	13	(	(	PUNCT
fbem-23438	140	14	ctr	ctr	PROPN
fbem-23438	140	15	)	)	PUNCT
fbem-23438	140	16	convers	convers	PROPN
fbem-23438	140	17	ion	ion	NOUN
fbem-23438	140	18	rate	rate	NOUN
fbem-23438	140	19	(	(	PUNCT
fbem-23438	140	20	cr	cr	NOUN
fbem-23438	140	21	)	)	PUNCT
fbem-23438	140	22	sales	sale	NOUN
fbem-23438	140	23	growth	growth	NOUN
fbem-23438	140	24	email	email	NOUN
fbem-23438	140	25	marketing	market	VERB
fbem-23438	140	26	$	$	SYM
fbem-23438	140	27	10,000	10,000	NUM
fbem-23438	140	28	15	15	NUM
fbem-23438	140	29	%	%	NOUN
fbem-23438	140	30	5	5	NUM
fbem-23438	140	31	%	%	NOUN
fbem-23438	140	32	$	$	SYM
fbem-23438	140	33	50,000	50,000	NUM
fbem-23438	140	34	social	social	ADJ
fbem-23438	140	35	media	medium	NOUN
fbem-23438	140	36	ads	ad	NOUN
fbem-23438	140	37	$	$	SYM
fbem-23438	140	38	20,000	20,000	NUM
fbem-23438	140	39	25	25	NUM
fbem-23438	140	40	%	%	NOUN
fbem-23438	140	41	8	8	NUM
fbem-23438	140	42	%	%	NOUN
fbem-23438	140	43	$	$	SYM
fbem-23438	140	44	100,000	100,000	NUM
fbem-23438	140	45	personalize	personalize	NOUN
fbem-23438	140	46	d	d	X
fbem-23438	140	47	push	push	VERB
fbem-23438	140	48	$	$	SYM
fbem-23438	140	49	5,000	5,000	NUM
fbem-23438	140	50	20	20	NUM
fbem-23438	140	51	%	%	NOUN
fbem-23438	140	52	7	7	NUM
fbem-23438	140	53	%	%	NOUN
fbem-23438	140	54	$	$	SYM
fbem-23438	140	55	35,000	35,000	NUM
fbem-23438	140	56	y	y	NOUN
fbem-23438	140	57	:	:	PUNCT
fbem-23438	140	58	coefficient	coefficient	NOUN
fbem-23438	140	59	,	,	PUNCT
fbem-23438	140	60	x	x	NOUN
fbem-23438	140	61	:	:	PUNCT
fbem-23438	140	62	variable	variable	ADJ
fbem-23438	140	63	14	14	NUM
fbem-23438	140	64	figure	figure	NOUN
fbem-23438	140	65	2	2	NUM
fbem-23438	140	66	.	.	PUNCT
fbem-23438	141	1	regression	regression	NOUN
fbem-23438	141	2	analysis	analysis	NOUN
fbem-23438	141	3	results	result	VERB
fbem-23438	141	4	the	the	DET
fbem-23438	141	5	results	result	NOUN
fbem-23438	141	6	demonstrate	demonstrate	VERB
fbem-23438	141	7	that	that	SCONJ
fbem-23438	141	8	multi	multi	ADJ
fbem-23438	141	9	-	-	ADJ
fbem-23438	141	10	channel	channel	ADJ
fbem-23438	141	11	marketing	marketing	NOUN
fbem-23438	141	12	and	and	CCONJ
fbem-23438	141	13	a	a	DET
fbem-23438	141	14	/	/	SYM
fbem-23438	141	15	b	b	NOUN
fbem-23438	141	16	testing	testing	NOUN
fbem-23438	141	17	have	have	VERB
fbem-23438	141	18	a	a	DET
fbem-23438	141	19	significant	significant	ADJ
fbem-23438	141	20	impact	impact	NOUN
fbem-23438	141	21	on	on	ADP
fbem-23438	141	22	improving	improve	VERB
fbem-23438	141	23	customer	customer	NOUN
fbem-23438	141	24	engagement	engagement	NOUN
fbem-23438	141	25	,	,	PUNCT
fbem-23438	141	26	conversion	conversion	NOUN
fbem-23438	141	27	rates	rate	NOUN
fbem-23438	141	28	,	,	PUNCT
fbem-23438	141	29	and	and	CCONJ
fbem-23438	141	30	sales	sale	NOUN
fbem-23438	141	31	growth	growth	NOUN
fbem-23438	141	32	.	.	PUNCT
fbem-23438	142	1	implementing	implement	VERB
fbem-23438	142	2	robust	robust	ADJ
fbem-23438	142	3	feedback	feedback	NOUN
fbem-23438	142	4	mechanisms	mechanism	NOUN
fbem-23438	142	5	allows	allow	VERB
fbem-23438	142	6	enterprises	enterprise	NOUN
fbem-23438	142	7	to	to	PART
fbem-23438	142	8	continuously	continuously	ADV
fbem-23438	142	9	refine	refine	VERB
fbem-23438	142	10	their	their	PRON
fbem-23438	142	11	marketing	marketing	NOUN
fbem-23438	142	12	strategies	strategy	NOUN
fbem-23438	142	13	,	,	PUNCT
fbem-23438	142	14	leading	lead	VERB
fbem-23438	142	15	to	to	ADP
fbem-23438	142	16	higher	high	ADJ
fbem-23438	142	17	returns	return	NOUN
fbem-23438	142	18	on	on	ADP
fbem-23438	142	19	investment	investment	NOUN
fbem-23438	142	20	.	.	PUNCT
fbem-23438	143	1	4	4	X
fbem-23438	143	2	.	.	X
fbem-23438	143	3	development	development	NOUN
fbem-23438	143	4	of	of	ADP
fbem-23438	143	5	a	a	DET
fbem-23438	143	6	precision	precision	NOUN
fbem-23438	143	7	marketing	marketing	NOUN
fbem-23438	143	8	evaluation	evaluation	NOUN
fbem-23438	143	9	system	system	NOUN
fbem-23438	143	10	4.1	4.1	NUM
fbem-23438	143	11	.	.	PUNCT
fbem-23438	144	1	design	design	NOUN
fbem-23438	144	2	of	of	ADP
fbem-23438	144	3	evaluation	evaluation	NOUN
fbem-23438	144	4	metrics	metric	NOUN
fbem-23438	144	5	in	in	ADP
fbem-23438	144	6	precision	precision	NOUN
fbem-23438	144	7	marketing	marketing	NOUN
fbem-23438	144	8	,	,	PUNCT
fbem-23438	144	9	the	the	DET
fbem-23438	144	10	design	design	NOUN
fbem-23438	144	11	of	of	ADP
fbem-23438	144	12	evaluation	evaluation	NOUN
fbem-23438	144	13	metrics	metric	NOUN
fbem-23438	144	14	is	be	AUX
fbem-23438	144	15	critical	critical	ADJ
fbem-23438	144	16	for	for	ADP
fbem-23438	144	17	measuring	measure	VERB
fbem-23438	144	18	the	the	DET
fbem-23438	144	19	effectiveness	effectiveness	NOUN
fbem-23438	144	20	of	of	ADP
fbem-23438	144	21	marketing	marketing	NOUN
fbem-23438	144	22	activities	activity	NOUN
fbem-23438	144	23	.	.	PUNCT
fbem-23438	145	1	common	common	ADJ
fbem-23438	145	2	evaluation	evaluation	NOUN
fbem-23438	145	3	metrics	metric	NOUN
fbem-23438	145	4	include	include	VERB
fbem-23438	145	5	customer	customer	NOUN
fbem-23438	145	6	acquisition	acquisition	NOUN
fbem-23438	145	7	cost	cost	NOUN
fbem-23438	145	8	(	(	PUNCT
fbem-23438	145	9	cac	cac	PROPN
fbem-23438	145	10	)	)	PUNCT
fbem-23438	145	11	,	,	PUNCT
fbem-23438	145	12	customer	customer	NOUN
fbem-23438	145	13	lifetime	lifetime	NOUN
fbem-23438	145	14	value	value	NOUN
fbem-23438	145	15	(	(	PUNCT
fbem-23438	145	16	clv	clv	PROPN
fbem-23438	145	17	)	)	PUNCT
fbem-23438	145	18	,	,	PUNCT
fbem-23438	145	19	conversion	conversion	NOUN
fbem-23438	145	20	rate	rate	NOUN
fbem-23438	145	21	,	,	PUNCT
fbem-23438	145	22	repeat	repeat	NOUN
fbem-23438	145	23	purchase	purchase	NOUN
fbem-23438	145	24	rate	rate	NOUN
fbem-23438	145	25	,	,	PUNCT
fbem-23438	145	26	and	and	CCONJ
fbem-23438	145	27	customer	customer	NOUN
fbem-23438	145	28	satisfaction	satisfaction	NOUN
fbem-23438	145	29	.	.	PUNCT
fbem-23438	146	1	almestarihi	almestarihi	PROPN
fbem-23438	146	2	(	(	PUNCT
fbem-23438	146	3	2024	2024	NUM
fbem-23438	146	4	)	)	PUNCT
fbem-23438	146	5	highlighted	highlight	VERB
fbem-23438	146	6	that	that	SCONJ
fbem-23438	146	7	calculating	calculate	VERB
fbem-23438	146	8	cac	cac	PROPN
fbem-23438	146	9	allows	allow	VERB
fbem-23438	146	10	for	for	ADP
fbem-23438	146	11	an	an	DET
fbem-23438	146	12	accurate	accurate	ADJ
fbem-23438	146	13	assessment	assessment	NOUN
fbem-23438	146	14	of	of	ADP
fbem-23438	146	15	the	the	DET
fbem-23438	146	16	cost	cost	NOUN
fbem-23438	146	17	associated	associate	VERB
fbem-23438	146	18	with	with	ADP
fbem-23438	146	19	acquiring	acquire	VERB
fbem-23438	146	20	new	new	ADJ
fbem-23438	146	21	customers	customer	NOUN
fbem-23438	146	22	,	,	PUNCT
fbem-23438	146	23	thus	thus	ADV
fbem-23438	146	24	optimizing	optimize	VERB
fbem-23438	146	25	marketing	marketing	NOUN
fbem-23438	146	26	budget	budget	NOUN
fbem-23438	146	27	allocation	allocation	NOUN
fbem-23438	146	28	.	.	PUNCT
fbem-23438	147	1	clv	clv	PROPN
fbem-23438	147	2	is	be	AUX
fbem-23438	147	3	a	a	DET
fbem-23438	147	4	key	key	ADJ
fbem-23438	147	5	metric	metric	NOUN
fbem-23438	147	6	for	for	ADP
fbem-23438	147	7	gauging	gauge	VERB
fbem-23438	147	8	the	the	DET
fbem-23438	147	9	long	long	ADJ
fbem-23438	147	10	-	-	PUNCT
fbem-23438	147	11	term	term	NOUN
fbem-23438	147	12	value	value	NOUN
fbem-23438	147	13	of	of	ADP
fbem-23438	147	14	customers	customer	NOUN
fbem-23438	147	15	.	.	PUNCT
fbem-23438	148	1	by	by	ADP
fbem-23438	148	2	predicting	predict	VERB
fbem-23438	148	3	the	the	DET
fbem-23438	148	4	net	net	ADJ
fbem-23438	148	5	profit	profit	NOUN
fbem-23438	148	6	,	,	PUNCT
fbem-23438	148	7	a	a	DET
fbem-23438	148	8	customer	customer	NOUN
fbem-23438	148	9	will	will	AUX
fbem-23438	148	10	generate	generate	VERB
fbem-23438	148	11	in	in	ADP
fbem-23438	148	12	the	the	DET
fbem-23438	148	13	future	future	NOUN
fbem-23438	148	14	,	,	PUNCT
fbem-23438	148	15	clv	clv	PROPN
fbem-23438	148	16	provides	provide	VERB
fbem-23438	148	17	a	a	DET
fbem-23438	148	18	basis	basis	NOUN
fbem-23438	148	19	for	for	ADP
fbem-23438	148	20	long	long	ADJ
fbem-23438	148	21	-	-	PUNCT
fbem-23438	148	22	term	term	NOUN
fbem-23438	148	23	marketing	marketing	NOUN
fbem-23438	148	24	strategy	strategy	NOUN
fbem-23438	148	25	development	development	NOUN
fbem-23438	148	26	.	.	PUNCT
fbem-23438	149	1	the	the	DET
fbem-23438	149	2	formula	formula	NOUN
fbem-23438	149	3	for	for	ADP
fbem-23438	149	4	calculating	calculate	VERB
fbem-23438	149	5	cac	cac	PROPN
fbem-23438	149	6	and	and	CCONJ
fbem-23438	149	7	clv	clv	PROPN
fbem-23438	149	8	is	be	AUX
fbem-23438	149	9	:	:	PUNCT
fbem-23438	149	10	customer	customer	NOUN
fbem-23438	149	11	acquisition	acquisition	NOUN
fbem-23438	149	12	cost	cost	NOUN
fbem-23438	149	13	(	(	PUNCT
fbem-23438	149	14	cac	cac	PROPN
fbem-23438	149	15	):	):	PUNCT
fbem-23438	149	16	cac	cac	PROPN
fbem-23438	149	17	=	=	SYM
fbem-23438	149	18	total	total	ADJ
fbem-23438	149	19	marketing	marketing	NOUN
fbem-23438	149	20	expenditure	expenditure	NOUN
fbem-23438	149	21	number	number	NOUN
fbem-23438	149	22	of	of	ADP
fbem-23438	149	23	new	new	ADJ
fbem-23438	149	24	customers	customer	NOUN
fbem-23438	149	25	acquired	acquire	VERB
fbem-23438	149	26	customer	customer	NOUN
fbem-23438	149	27	lifetime	lifetime	NOUN
fbem-23438	149	28	value	value	NOUN
fbem-23438	149	29	(	(	PUNCT
fbem-23438	149	30	clv	clv	PROPN
fbem-23438	149	31	):	):	PUNCT
fbem-23438	150	1	clv	clv	PROPN
fbem-23438	150	2	=	=	PRON
fbem-23438	150	3	∑	∑	PROPN
fbem-23438	150	4	(	(	PUNCT
fbem-23438	150	5	revenue𝑖−cost𝑖	revenue𝑖−cost𝑖	PROPN
fbem-23438	150	6	(	(	PUNCT
fbem-23438	150	7	1+𝑟)𝑖	1+𝑟)𝑖	NUM
fbem-23438	150	8	)	)	PUNCT
fbem-23438	150	9	𝑛𝑖=1	𝑛𝑖=1	NOUN
fbem-23438	150	10	where	where	SCONJ
fbem-23438	150	11	r	r	NOUN
fbem-23438	150	12	is	be	AUX
fbem-23438	150	13	the	the	DET
fbem-23438	150	14	discount	discount	NOUN
fbem-23438	150	15	rate	rate	NOUN
fbem-23438	150	16	and	and	CCONJ
fbem-23438	150	17	t	t	NOUN
fbem-23438	150	18	are	be	AUX
fbem-23438	150	19	the	the	DET
fbem-23438	150	20	time	time	NOUN
fbem-23438	150	21	period	period	NOUN
fbem-23438	150	22	.	.	PUNCT
fbem-23438	151	1	farris	farris	PROPN
fbem-23438	151	2	(	(	PUNCT
fbem-23438	151	3	2010	2010	NUM
fbem-23438	151	4	)	)	PUNCT
fbem-23438	151	5	demonstrated	demonstrate	VERB
fbem-23438	151	6	that	that	SCONJ
fbem-23438	151	7	conversion	conversion	NOUN
fbem-23438	151	8	rates	rate	NOUN
fbem-23438	151	9	and	and	CCONJ
fbem-23438	151	10	repeat	repeat	NOUN
fbem-23438	151	11	purchase	purchase	NOUN
fbem-23438	151	12	rates	rate	NOUN
fbem-23438	151	13	are	be	AUX
fbem-23438	151	14	effective	effective	ADJ
fbem-23438	151	15	metrics	metric	NOUN
fbem-23438	151	16	for	for	ADP
fbem-23438	151	17	evaluating	evaluate	VERB
fbem-23438	151	18	the	the	DET
fbem-23438	151	19	shortterm	shortterm	PROPN
fbem-23438	151	20	impact	impact	NOUN
fbem-23438	151	21	of	of	ADP
fbem-23438	151	22	marketing	marketing	NOUN
fbem-23438	151	23	activities	activity	NOUN
fbem-23438	151	24	.	.	PUNCT
fbem-23438	152	1	in	in	ADP
fbem-23438	152	2	contrast	contrast	NOUN
fbem-23438	152	3	,	,	PUNCT
fbem-23438	152	4	customer	customer	NOUN
fbem-23438	152	5	satisfaction	satisfaction	NOUN
fbem-23438	152	6	is	be	AUX
fbem-23438	152	7	a	a	DET
fbem-23438	152	8	critical	critical	ADJ
fbem-23438	152	9	indicator	indicator	NOUN
fbem-23438	152	10	for	for	ADP
fbem-23438	152	11	assessing	assess	VERB
fbem-23438	152	12	customer	customer	NOUN
fbem-23438	152	13	experience	experience	NOUN
fbem-23438	152	14	and	and	CCONJ
fbem-23438	152	15	loyalty	loyalty	NOUN
fbem-23438	152	16	.	.	PUNCT
fbem-23438	153	1	4.2	4.2	NUM
fbem-23438	153	2	.	.	PUNCT
fbem-23438	153	3	selection	selection	NOUN
fbem-23438	153	4	of	of	ADP
fbem-23438	153	5	evaluation	evaluation	NOUN
fbem-23438	153	6	methods	method	NOUN
fbem-23438	153	7	choosing	choose	VERB
fbem-23438	153	8	appropriate	appropriate	ADJ
fbem-23438	153	9	evaluation	evaluation	NOUN
fbem-23438	153	10	methods	method	NOUN
fbem-23438	153	11	is	be	AUX
fbem-23438	153	12	crucial	crucial	ADJ
fbem-23438	153	13	in	in	ADP
fbem-23438	153	14	the	the	DET
fbem-23438	153	15	assessment	assessment	NOUN
fbem-23438	153	16	of	of	ADP
fbem-23438	153	17	precision	precision	NOUN
fbem-23438	153	18	marketing	marketing	NOUN
fbem-23438	153	19	.	.	PUNCT
fbem-23438	154	1	common	common	ADJ
fbem-23438	154	2	evaluation	evaluation	NOUN
fbem-23438	154	3	methods	method	NOUN
fbem-23438	154	4	include	include	VERB
fbem-23438	154	5	economic	economic	ADJ
fbem-23438	154	6	benefit	benefit	NOUN
fbem-23438	154	7	evaluation	evaluation	NOUN
fbem-23438	154	8	,	,	PUNCT
fbem-23438	154	9	marketing	marketing	NOUN
fbem-23438	154	10	effectiveness	effectiveness	NOUN
fbem-23438	154	11	evaluation	evaluation	NOUN
fbem-23438	154	12	,	,	PUNCT
fbem-23438	154	13	and	and	CCONJ
fbem-23438	154	14	customer	customer	NOUN
fbem-23438	154	15	response	response	NOUN
fbem-23438	154	16	evaluation	evaluation	NOUN
fbem-23438	154	17	.	.	PUNCT
fbem-23438	155	1	economic	economic	ADJ
fbem-23438	155	2	benefit	benefit	NOUN
fbem-23438	155	3	evaluation	evaluation	NOUN
fbem-23438	155	4	primarily	primarily	ADV
fbem-23438	155	5	utilizes	utilize	VERB
fbem-23438	155	6	roi	roi	NOUN
fbem-23438	155	7	analysis	analysis	NOUN
fbem-23438	155	8	and	and	CCONJ
fbem-23438	155	9	cost	cost	NOUN
fbem-23438	155	10	-	-	PUNCT
fbem-23438	155	11	benefit	benefit	NOUN
fbem-23438	155	12	analysis	analysis	NOUN
fbem-23438	155	13	to	to	PART
fbem-23438	155	14	measure	measure	VERB
fbem-23438	155	15	the	the	DET
fbem-23438	155	16	economic	economic	ADJ
fbem-23438	155	17	returns	return	NOUN
fbem-23438	155	18	of	of	ADP
fbem-23438	155	19	marketing	marketing	NOUN
fbem-23438	155	20	activities	activity	NOUN
fbem-23438	155	21	.	.	PUNCT
fbem-23438	156	1	the	the	DET
fbem-23438	156	2	formula	formula	NOUN
fbem-23438	156	3	for	for	ADP
fbem-23438	156	4	calculating	calculate	VERB
fbem-23438	156	5	roi	roi	NOUN
fbem-23438	156	6	is	be	AUX
fbem-23438	156	7	as	as	SCONJ
fbem-23438	156	8	follows	follow	VERB
fbem-23438	156	9	:	:	PUNCT
fbem-23438	156	10	roi	roi	NOUN
fbem-23438	156	11	=	=	SYM
fbem-23438	156	12	net	net	ADJ
fbem-23438	156	13	profit	profit	NOUN
fbem-23438	156	14	total	total	NOUN
fbem-23438	156	15	investment	investment	NOUN
fbem-23438	156	16	×	×	NOUN
fbem-23438	156	17	100	100	NUM
fbem-23438	156	18	%	%	NOUN
fbem-23438	156	19	marketing	marketing	NOUN
fbem-23438	156	20	effectiveness	effectiveness	NOUN
fbem-23438	156	21	evaluation	evaluation	NOUN
fbem-23438	156	22	involves	involve	VERB
fbem-23438	156	23	analyzing	analyze	VERB
fbem-23438	156	24	key	key	ADJ
fbem-23438	156	25	performance	performance	NOUN
fbem-23438	156	26	indicators	indicator	NOUN
fbem-23438	156	27	(	(	PUNCT
fbem-23438	156	28	kpis	kpis	PROPN
fbem-23438	156	29	)	)	PUNCT
fbem-23438	156	30	and	and	CCONJ
fbem-23438	156	31	customer	customer	NOUN
fbem-23438	156	32	feedback	feedback	NOUN
fbem-23438	156	33	surveys	survey	NOUN
fbem-23438	156	34	.	.	PUNCT
fbem-23438	157	1	braglia	braglia	PROPN
fbem-23438	157	2	(	(	PUNCT
fbem-23438	157	3	2022	2022	NUM
fbem-23438	157	4	)	)	PUNCT
fbem-23438	157	5	demonstrated	demonstrate	VERB
fbem-23438	157	6	that	that	SCONJ
fbem-23438	157	7	tracking	track	VERB
fbem-23438	157	8	kpis	kpis	PROPN
fbem-23438	157	9	enables	enable	VERB
fbem-23438	157	10	real	real	ADJ
fbem-23438	157	11	-	-	PUNCT
fbem-23438	157	12	time	time	NOUN
fbem-23438	157	13	monitoring	monitoring	NOUN
fbem-23438	157	14	of	of	ADP
fbem-23438	157	15	marketing	marketing	NOUN
fbem-23438	157	16	effectiveness	effectiveness	NOUN
fbem-23438	157	17	and	and	CCONJ
fbem-23438	157	18	timely	timely	ADJ
fbem-23438	157	19	adjustments	adjustment	NOUN
fbem-23438	157	20	to	to	ADP
fbem-23438	157	21	strategies	strategy	NOUN
fbem-23438	157	22	.	.	PUNCT
fbem-23438	158	1	customer	customer	NOUN
fbem-23438	158	2	response	response	NOUN
fbem-23438	158	3	evaluation	evaluation	NOUN
fbem-23438	158	4	assesses	assess	VERB
fbem-23438	158	5	brand	brand	NOUN
fbem-23438	158	6	loyalty	loyalty	NOUN
fbem-23438	158	7	and	and	CCONJ
fbem-23438	158	8	satisfaction	satisfaction	NOUN
fbem-23438	158	9	using	use	VERB
fbem-23438	158	10	metrics	metric	NOUN
fbem-23438	158	11	such	such	ADJ
fbem-23438	158	12	as	as	ADP
fbem-23438	158	13	net	net	ADJ
fbem-23438	158	14	promoter	promoter	NOUN
fbem-23438	158	15	score	score	NOUN
fbem-23438	158	16	(	(	PUNCT
fbem-23438	158	17	nps	nps	PROPN
fbem-23438	158	18	)	)	PUNCT
fbem-23438	158	19	and	and	CCONJ
fbem-23438	158	20	customer	customer	NOUN
fbem-23438	158	21	satisfaction	satisfaction	NOUN
fbem-23438	158	22	index	index	NOUN
fbem-23438	158	23	(	(	PUNCT
fbem-23438	158	24	csi	csi	PROPN
fbem-23438	158	25	)	)	PUNCT
fbem-23438	158	26	.	.	PUNCT
fbem-23438	159	1	4.3	4.3	NUM
fbem-23438	159	2	.	.	PUNCT
fbem-23438	159	3	analysis	analysis	NOUN
fbem-23438	159	4	and	and	CCONJ
fbem-23438	159	5	optimization	optimization	NOUN
fbem-23438	159	6	of	of	ADP
fbem-23438	159	7	evaluation	evaluation	NOUN
fbem-23438	159	8	results	result	NOUN
fbem-23438	159	9	analyzing	analyze	VERB
fbem-23438	159	10	evaluation	evaluation	NOUN
fbem-23438	159	11	results	result	NOUN
fbem-23438	159	12	is	be	AUX
fbem-23438	159	13	a	a	DET
fbem-23438	159	14	critical	critical	ADJ
fbem-23438	159	15	step	step	NOUN
fbem-23438	159	16	in	in	ADP
fbem-23438	159	17	optimizing	optimize	VERB
fbem-23438	159	18	precision	precision	NOUN
fbem-23438	159	19	marketing	marketing	NOUN
fbem-23438	159	20	strategies	strategy	NOUN
fbem-23438	159	21	.	.	PUNCT
fbem-23438	160	1	common	common	ADJ
fbem-23438	160	2	methods	method	NOUN
fbem-23438	160	3	include	include	VERB
fbem-23438	160	4	data	datum	NOUN
fbem-23438	160	5	visualization	visualization	NOUN
fbem-23438	160	6	and	and	CCONJ
fbem-23438	160	7	dashboard	dashboard	NOUN
fbem-23438	160	8	analysis	analysis	NOUN
fbem-23438	160	9	.	.	PUNCT
fbem-23438	161	1	visualization	visualization	NOUN
fbem-23438	161	2	of	of	ADP
fbem-23438	161	3	evaluation	evaluation	NOUN
fbem-23438	161	4	results	result	NOUN
fbem-23438	161	5	allows	allow	VERB
fbem-23438	161	6	for	for	ADP
fbem-23438	161	7	a	a	DET
fbem-23438	161	8	clear	clear	ADJ
fbem-23438	161	9	and	and	CCONJ
fbem-23438	161	10	intuitive	intuitive	ADJ
fbem-23438	161	11	display	display	NOUN
fbem-23438	161	12	of	of	ADP
fbem-23438	161	13	the	the	DET
fbem-23438	161	14	effectiveness	effectiveness	NOUN
fbem-23438	161	15	and	and	CCONJ
fbem-23438	161	16	potential	potential	ADJ
fbem-23438	161	17	issues	issue	NOUN
fbem-23438	161	18	in	in	ADP
fbem-23438	161	19	marketing	marketing	NOUN
fbem-23438	161	20	activities	activity	NOUN
fbem-23438	161	21	.	.	PUNCT
fbem-23438	162	1	gonçalves	gonçalve	NOUN
fbem-23438	162	2	(	(	PUNCT
fbem-23438	162	3	2023	2023	NUM
fbem-23438	162	4	)	)	PUNCT
fbem-23438	162	5	demonstrated	demonstrate	VERB
fbem-23438	162	6	that	that	SCONJ
fbem-23438	162	7	using	use	VERB
fbem-23438	162	8	dashboard	dashboard	NOUN
fbem-23438	162	9	analysis	analysis	NOUN
fbem-23438	162	10	tools	tool	NOUN
fbem-23438	162	11	such	such	ADJ
fbem-23438	162	12	as	as	ADP
fbem-23438	162	13	tableau	tableau	PROPN
fbem-23438	162	14	and	and	CCONJ
fbem-23438	162	15	power	power	NOUN
fbem-23438	162	16	bi	bi	NOUN
fbem-23438	162	17	enables	enable	VERB
fbem-23438	162	18	real	real	ADJ
fbem-23438	162	19	-	-	PUNCT
fbem-23438	162	20	time	time	NOUN
fbem-23438	162	21	monitoring	monitoring	NOUN
fbem-23438	162	22	and	and	CCONJ
fbem-23438	162	23	analysis	analysis	NOUN
fbem-23438	162	24	of	of	ADP
fbem-23438	162	25	marketing	marketing	NOUN
fbem-23438	162	26	data	datum	NOUN
fbem-23438	162	27	,	,	PUNCT
fbem-23438	162	28	providing	provide	VERB
fbem-23438	162	29	robust	robust	ADJ
fbem-23438	162	30	support	support	NOUN
fbem-23438	162	31	for	for	ADP
fbem-23438	162	32	decision	decision	NOUN
fbem-23438	162	33	-	-	PUNCT
fbem-23438	162	34	making	making	NOUN
fbem-23438	162	35	.	.	PUNCT
fbem-23438	163	1	conversion	conversion	NOUN
fbem-23438	163	2	rate	rate	NOUN
fbem-23438	163	3	=	=	NOUN
fbem-23438	163	4	number	number	NOUN
fbem-23438	163	5	of	of	ADP
fbem-23438	163	6	customers	customer	NOUN
fbem-23438	163	7	who	who	PRON
fbem-23438	163	8	completed	complete	VERB
fbem-23438	163	9	the	the	DET
fbem-23438	163	10	desired	desire	VERB
fbem-23438	163	11	action	action	NOUN
fbem-23438	163	12	total	total	ADJ
fbem-23438	163	13	number	number	NOUN
fbem-23438	163	14	of	of	ADP
fbem-23438	163	15	visitors	visitor	NOUN
fbem-23438	163	16	or	or	CCONJ
fbem-23438	163	17	contacts	contact	NOUN
fbem-23438	163	18	×	×	NOUN
fbem-23438	163	19	100	100	NUM
fbem-23438	163	20	%	%	NOUN
fbem-23438	163	21	based	base	VERB
fbem-23438	163	22	on	on	ADP
fbem-23438	163	23	evaluation	evaluation	NOUN
fbem-23438	163	24	results	result	NOUN
fbem-23438	163	25	,	,	PUNCT
fbem-23438	163	26	optimization	optimization	NOUN
fbem-23438	163	27	measures	measure	NOUN
fbem-23438	163	28	include	include	VERB
fbem-23438	163	29	adjusting	adjust	VERB
fbem-23438	163	30	marketing	marketing	NOUN
fbem-23438	163	31	strategies	strategy	NOUN
fbem-23438	163	32	and	and	CCONJ
fbem-23438	163	33	iterative	iterative	NOUN
fbem-23438	163	34	improvements	improvement	NOUN
fbem-23438	163	35	.	.	PUNCT
fbem-23438	164	1	for	for	ADP
fbem-23438	164	2	example	example	NOUN
fbem-23438	164	3	,	,	PUNCT
fbem-23438	164	4	analyzing	analyze	VERB
fbem-23438	164	5	cac	cac	PROPN
fbem-23438	164	6	and	and	CCONJ
fbem-23438	164	7	clv	clv	PROPN
fbem-23438	164	8	can	can	AUX
fbem-23438	164	9	optimize	optimize	VERB
fbem-23438	164	10	customer	customer	NOUN
fbem-23438	164	11	acquisition	acquisition	NOUN
fbem-23438	164	12	and	and	CCONJ
fbem-23438	164	13	retention	retention	NOUN
fbem-23438	164	14	strategies	strategy	NOUN
fbem-23438	164	15	,	,	PUNCT
fbem-23438	164	16	thereby	thereby	ADV
fbem-23438	164	17	increasing	increase	VERB
fbem-23438	164	18	the	the	DET
fbem-23438	164	19	return	return	NOUN
fbem-23438	164	20	on	on	ADP
fbem-23438	164	21	marketing	marketing	NOUN
fbem-23438	164	22	investments	investment	NOUN
fbem-23438	164	23	.	.	PUNCT
fbem-23438	165	1	furthermore	furthermore	ADV
fbem-23438	165	2	,	,	PUNCT
fbem-23438	165	3	evaluating	evaluate	VERB
fbem-23438	165	4	customer	customer	NOUN
fbem-23438	165	5	feedback	feedback	NOUN
fbem-23438	165	6	and	and	CCONJ
fbem-23438	165	7	nps	nps	PROPN
fbem-23438	165	8	scores	score	NOUN
fbem-23438	165	9	can	can	AUX
fbem-23438	165	10	lead	lead	VERB
fbem-23438	165	11	to	to	ADP
fbem-23438	165	12	enhancements	enhancement	NOUN
fbem-23438	165	13	in	in	ADP
fbem-23438	165	14	customer	customer	NOUN
fbem-23438	165	15	service	service	NOUN
fbem-23438	165	16	and	and	CCONJ
fbem-23438	165	17	product	product	NOUN
fbem-23438	165	18	experience	experience	NOUN
fbem-23438	165	19	,	,	PUNCT
fbem-23438	165	20	ultimately	ultimately	ADV
fbem-23438	165	21	improving	improve	VERB
fbem-23438	165	22	customer	customer	NOUN
fbem-23438	165	23	satisfaction	satisfaction	NOUN
fbem-23438	165	24	and	and	CCONJ
fbem-23438	165	25	loyalty	loyalty	NOUN
fbem-23438	165	26	.	.	PUNCT
fbem-23438	166	1	5	5	X
fbem-23438	166	2	.	.	X
fbem-23438	166	3	conclusion	conclusion	NOUN
fbem-23438	166	4	the	the	DET
fbem-23438	166	5	study	study	NOUN
fbem-23438	166	6	delineates	delineate	VERB
fbem-23438	166	7	the	the	DET
fbem-23438	166	8	comprehensive	comprehensive	ADJ
fbem-23438	166	9	process	process	NOUN
fbem-23438	166	10	of	of	ADP
fbem-23438	166	11	precision	precision	NOUN
fbem-23438	166	12	marketing	marketing	NOUN
fbem-23438	166	13	through	through	ADP
fbem-23438	166	14	the	the	DET
fbem-23438	166	15	construction	construction	NOUN
fbem-23438	166	16	of	of	ADP
fbem-23438	166	17	an	an	DET
fbem-23438	166	18	evaluation	evaluation	NOUN
fbem-23438	166	19	system	system	NOUN
fbem-23438	166	20	,	,	PUNCT
fbem-23438	166	21	including	include	VERB
fbem-23438	166	22	the	the	DET
fbem-23438	166	23	design	design	NOUN
fbem-23438	166	24	of	of	ADP
fbem-23438	166	25	evaluation	evaluation	NOUN
fbem-23438	166	26	metrics	metric	NOUN
fbem-23438	166	27	,	,	PUNCT
fbem-23438	166	28	selection	selection	NOUN
fbem-23438	166	29	of	of	ADP
fbem-23438	166	30	evaluation	evaluation	NOUN
fbem-23438	166	31	methods	method	NOUN
fbem-23438	166	32	,	,	PUNCT
fbem-23438	166	33	and	and	CCONJ
fbem-23438	166	34	the	the	DET
fbem-23438	166	35	analysis	analysis	NOUN
fbem-23438	166	36	and	and	CCONJ
fbem-23438	166	37	optimization	optimization	NOUN
fbem-23438	166	38	of	of	ADP
fbem-23438	166	39	results	result	NOUN
fbem-23438	166	40	.	.	PUNCT
fbem-23438	167	1	empirical	empirical	ADJ
fbem-23438	167	2	data	datum	NOUN
fbem-23438	167	3	and	and	CCONJ
fbem-23438	167	4	scholarly	scholarly	ADJ
fbem-23438	167	5	research	research	NOUN
fbem-23438	167	6	validate	validate	VERB
fbem-23438	167	7	the	the	DET
fbem-23438	167	8	substantial	substantial	ADJ
fbem-23438	167	9	impact	impact	NOUN
fbem-23438	167	10	of	of	ADP
fbem-23438	167	11	precision	precision	NOUN
fbem-23438	167	12	marketing	marketing	NOUN
fbem-23438	167	13	on	on	ADP
fbem-23438	167	14	enhancing	enhance	VERB
fbem-23438	167	15	customer	customer	NOUN
fbem-23438	167	16	acquisition	acquisition	NOUN
fbem-23438	167	17	efficiency	efficiency	NOUN
fbem-23438	167	18	,	,	PUNCT
fbem-23438	167	19	customer	customer	NOUN
fbem-23438	167	20	lifetime	lifetime	NOUN
fbem-23438	167	21	value	value	NOUN
fbem-23438	167	22	,	,	PUNCT
fbem-23438	167	23	and	and	CCONJ
fbem-23438	167	24	marketing	marketing	NOUN
fbem-23438	167	25	investment	investment	NOUN
fbem-23438	167	26	optimization	optimization	NOUN
fbem-23438	167	27	.	.	PUNCT
fbem-23438	168	1	efficient	efficient	ADJ
fbem-23438	168	2	data	datum	NOUN
fbem-23438	168	3	collection	collection	NOUN
fbem-23438	168	4	and	and	CCONJ
fbem-23438	168	5	processing	processing	NOUN
fbem-23438	168	6	are	be	AUX
fbem-23438	168	7	achieved	achieve	VERB
fbem-23438	168	8	using	use	VERB
fbem-23438	168	9	tools	tool	NOUN
fbem-23438	168	10	such	such	ADJ
fbem-23438	168	11	as	as	ADP
fbem-23438	168	12	google	google	PROPN
fbem-23438	168	13	analytics	analytic	NOUN
fbem-23438	168	14	,	,	PUNCT
fbem-23438	168	15	social	social	ADJ
fbem-23438	168	16	media	medium	NOUN
fbem-23438	168	17	apis	apis	ADJ
fbem-23438	168	18	,	,	PUNCT
fbem-23438	168	19	and	and	CCONJ
fbem-23438	168	20	web	web	NOUN
fbem-23438	168	21	scrapers	scraper	NOUN
fbem-23438	168	22	,	,	PUNCT
fbem-23438	168	23	while	while	SCONJ
fbem-23438	168	24	etl	etl	NOUN
fbem-23438	168	25	techniques	technique	NOUN
fbem-23438	168	26	,	,	PUNCT
fbem-23438	168	27	clustering	cluster	VERB
fbem-23438	168	28	analysis	analysis	NOUN
fbem-23438	168	29	,	,	PUNCT
fbem-23438	168	30	regression	regression	VERB
fbem-23438	168	31	analysis	analysis	NOUN
fbem-23438	168	32	,	,	PUNCT
fbem-23438	168	33	and	and	CCONJ
fbem-23438	168	34	natural	natural	ADJ
fbem-23438	168	35	language	language	NOUN
fbem-23438	168	36	processing	processing	NOUN
fbem-23438	168	37	provide	provide	VERB
fbem-23438	168	38	a	a	DET
fbem-23438	168	39	thorough	thorough	ADJ
fbem-23438	168	40	analysis	analysis	NOUN
fbem-23438	168	41	of	of	ADP
fbem-23438	168	42	customer	customer	NOUN
fbem-23438	168	43	behavior	behavior	NOUN
fbem-23438	168	44	and	and	CCONJ
fbem-23438	168	45	marketing	marketing	NOUN
fbem-23438	168	46	effectiveness	effectiveness	NOUN
fbem-23438	168	47	.	.	PUNCT
fbem-23438	169	1	precision	precision	NOUN
fbem-23438	169	2	marketing	marketing	NOUN
fbem-23438	169	3	strategies	strategy	NOUN
fbem-23438	169	4	are	be	AUX
fbem-23438	169	5	formulated	formulate	VERB
fbem-23438	169	6	based	base	VERB
fbem-23438	169	7	on	on	ADP
fbem-23438	169	8	detailed	detailed	ADJ
fbem-23438	169	9	customer	customer	NOUN
fbem-23438	169	10	segmentation	segmentation	NOUN
fbem-23438	169	11	and	and	CCONJ
fbem-23438	169	12	targeting	target	VERB
fbem-23438	169	13	,	,	PUNCT
fbem-23438	169	14	utilizing	utilize	VERB
fbem-23438	169	15	recommendation	recommendation	NOUN
fbem-23438	169	16	systems	system	NOUN
fbem-23438	169	17	,	,	PUNCT
fbem-23438	169	18	deep	deep	ADJ
fbem-23438	169	19	learning	learning	NOUN
fbem-23438	169	20	models	model	NOUN
fbem-23438	169	21	,	,	PUNCT
fbem-23438	169	22	and	and	CCONJ
fbem-23438	169	23	realtime	realtime	ADJ
fbem-23438	169	24	data	datum	NOUN
fbem-23438	169	25	analysis	analysis	NOUN
fbem-23438	169	26	platforms	platform	NOUN
fbem-23438	169	27	.	.	PUNCT
fbem-23438	170	1	these	these	DET
fbem-23438	170	2	strategies	strategy	NOUN
fbem-23438	170	3	,	,	PUNCT
fbem-23438	170	4	which	which	PRON
fbem-23438	170	5	include	include	VERB
fbem-23438	170	6	differentiated	differentiated	ADJ
fbem-23438	170	7	marketing	marketing	NOUN
fbem-23438	170	8	,	,	PUNCT
fbem-23438	170	9	predictive	predictive	ADJ
fbem-23438	170	10	marketing	marketing	NOUN
fbem-23438	170	11	,	,	PUNCT
fbem-23438	170	12	and	and	CCONJ
fbem-23438	170	13	crossselling	crossselle	VERB
fbem-23438	170	14	,	,	PUNCT
fbem-23438	170	15	are	be	AUX
fbem-23438	170	16	implemented	implement	VERB
fbem-23438	170	17	through	through	ADP
fbem-23438	170	18	channels	channel	NOUN
fbem-23438	170	19	such	such	ADJ
fbem-23438	170	20	as	as	ADP
fbem-23438	170	21	email	email	NOUN
fbem-23438	170	22	marketing	marketing	NOUN
fbem-23438	170	23	,	,	PUNCT
fbem-23438	170	24	social	social	ADJ
fbem-23438	170	25	media	medium	NOUN
fbem-23438	170	26	advertising	advertising	NOUN
fbem-23438	170	27	,	,	PUNCT
fbem-23438	170	28	and	and	CCONJ
fbem-23438	170	29	personalized	personalize	VERB
fbem-23438	170	30	push	push	NOUN
fbem-23438	170	31	notifications	notification	NOUN
fbem-23438	170	32	.	.	PUNCT
fbem-23438	171	1	continuous	continuous	ADJ
fbem-23438	171	2	evaluation	evaluation	NOUN
fbem-23438	171	3	and	and	CCONJ
fbem-23438	171	4	optimization	optimization	NOUN
fbem-23438	171	5	using	use	VERB
fbem-23438	171	6	crm	crm	NOUN
fbem-23438	171	7	systems	system	NOUN
fbem-23438	171	8	,	,	PUNCT
fbem-23438	171	9	social	social	ADJ
fbem-23438	171	10	media	medium	NOUN
fbem-23438	171	11	analytics	analytic	NOUN
fbem-23438	171	12	,	,	PUNCT
fbem-23438	171	13	and	and	CCONJ
fbem-23438	171	14	a	a	DET
fbem-23438	171	15	/	/	SYM
fbem-23438	171	16	b	b	NOUN
fbem-23438	171	17	testing	testing	NOUN
fbem-23438	171	18	tools	tool	NOUN
fbem-23438	171	19	significantly	significantly	ADV
fbem-23438	171	20	enhance	enhance	VERB
fbem-23438	171	21	customer	customer	NOUN
fbem-23438	171	22	engagement	engagement	NOUN
fbem-23438	171	23	,	,	PUNCT
fbem-23438	171	24	conversion	conversion	NOUN
fbem-23438	171	25	rates	rate	NOUN
fbem-23438	171	26	,	,	PUNCT
fbem-23438	171	27	and	and	CCONJ
fbem-23438	171	28	sales	sale	NOUN
fbem-23438	171	29	growth	growth	NOUN
fbem-23438	171	30	.	.	PUNCT
fbem-23438	172	1	the	the	DET
fbem-23438	172	2	evaluation	evaluation	NOUN
fbem-23438	172	3	system	system	NOUN
fbem-23438	172	4	,	,	PUNCT
fbem-23438	172	5	integrating	integrate	VERB
fbem-23438	172	6	metrics	metric	NOUN
fbem-23438	172	7	like	like	ADP
fbem-23438	172	8	customer	customer	NOUN
fbem-23438	172	9	acquisition	acquisition	NOUN
fbem-23438	172	10	cost	cost	NOUN
fbem-23438	172	11	,	,	PUNCT
fbem-23438	172	12	customer	customer	NOUN
fbem-23438	172	13	lifetime	lifetime	NOUN
fbem-23438	172	14	value	value	NOUN
fbem-23438	172	15	,	,	PUNCT
fbem-23438	172	16	conversion	conversion	NOUN
fbem-23438	172	17	rate	rate	NOUN
fbem-23438	172	18	,	,	PUNCT
fbem-23438	172	19	repeat	repeat	NOUN
fbem-23438	172	20	purchase	purchase	NOUN
fbem-23438	172	21	rate	rate	NOUN
fbem-23438	172	22	,	,	PUNCT
fbem-23438	172	23	and	and	CCONJ
fbem-23438	172	24	customer	customer	NOUN
fbem-23438	172	25	satisfaction	satisfaction	NOUN
fbem-23438	172	26	,	,	PUNCT
fbem-23438	172	27	provides	provide	VERB
fbem-23438	172	28	a	a	DET
fbem-23438	172	29	comprehensive	comprehensive	ADJ
fbem-23438	172	30	assessment	assessment	NOUN
fbem-23438	172	31	of	of	ADP
fbem-23438	172	32	the	the	DET
fbem-23438	172	33	effectiveness	effectiveness	NOUN
fbem-23438	172	34	and	and	CCONJ
fbem-23438	172	35	economic	economic	ADJ
fbem-23438	172	36	benefits	benefit	NOUN
fbem-23438	172	37	of	of	ADP
fbem-23438	172	38	marketing	marketing	NOUN
fbem-23438	172	39	activities	activity	NOUN
fbem-23438	172	40	.	.	PUNCT
fbem-23438	173	1	future	future	ADJ
fbem-23438	173	2	research	research	NOUN
fbem-23438	173	3	should	should	AUX
fbem-23438	173	4	explore	explore	VERB
fbem-23438	173	5	the	the	DET
fbem-23438	173	6	integration	integration	NOUN
fbem-23438	173	7	of	of	ADP
fbem-23438	173	8	intelligent	intelligent	ADJ
fbem-23438	173	9	and	and	CCONJ
fbem-23438	173	10	automated	automate	VERB
fbem-23438	173	11	technologies	technology	NOUN
fbem-23438	173	12	in	in	ADP
fbem-23438	173	13	precision	precision	NOUN
fbem-23438	173	14	marketing	marketing	NOUN
fbem-23438	173	15	to	to	PART
fbem-23438	173	16	further	far	ADV
fbem-23438	173	17	refine	refine	VERB
fbem-23438	173	18	models	model	NOUN
fbem-23438	173	19	and	and	CCONJ
fbem-23438	173	20	strategies	strategy	NOUN
fbem-23438	173	21	,	,	PUNCT
fbem-23438	173	22	thereby	thereby	ADV
fbem-23438	173	23	generating	generate	VERB
fbem-23438	173	24	greater	great	ADJ
fbem-23438	173	25	15	15	NUM
fbem-23438	173	26	commercial	commercial	ADJ
fbem-23438	173	27	value	value	NOUN
fbem-23438	173	28	and	and	CCONJ
fbem-23438	173	29	competitive	competitive	ADJ
fbem-23438	173	30	advantages	advantage	NOUN
fbem-23438	173	31	for	for	ADP
fbem-23438	173	32	enterprises	enterprise	NOUN
fbem-23438	173	33	in	in	ADP
fbem-23438	173	34	a	a	DET
fbem-23438	173	35	dynamic	dynamic	ADJ
fbem-23438	173	36	market	market	NOUN
fbem-23438	173	37	landscape	landscape	NOUN
fbem-23438	173	38	.	.	PUNCT
fbem-23438	174	1	references	reference	NOUN
fbem-23438	174	2	[	[	X
fbem-23438	174	3	1	1	NUM
fbem-23438	174	4	]	]	PUNCT
fbem-23438	174	5	ying	ying	PROPN
fbem-23438	174	6	s	s	PROPN
fbem-23438	174	7	,	,	PUNCT
fbem-23438	174	8	sindakis	sindakis	PROPN
fbem-23438	174	9	s	s	PROPN
fbem-23438	174	10	,	,	PUNCT
fbem-23438	174	11	aggarwal	aggarwal	PROPN
fbem-23438	174	12	s	s	PROPN
fbem-23438	174	13	,	,	PUNCT
fbem-23438	174	14	et	et	PROPN
fbem-23438	174	15	al	al	PROPN
fbem-23438	174	16	.	.	PUNCT
fbem-23438	174	17	managing	manage	VERB
fbem-23438	174	18	big	big	ADJ
fbem-23438	174	19	data	datum	NOUN
fbem-23438	174	20	in	in	ADP
fbem-23438	174	21	the	the	DET
fbem-23438	174	22	retail	retail	ADJ
fbem-23438	174	23	industry	industry	NOUN
fbem-23438	174	24	of	of	ADP
fbem-23438	174	25	singapore	singapore	PROPN
fbem-23438	174	26	:	:	PUNCT
fbem-23438	174	27	examining	examine	VERB
fbem-23438	174	28	the	the	DET
fbem-23438	174	29	impact	impact	NOUN
fbem-23438	174	30	on	on	ADP
fbem-23438	174	31	customer	customer	NOUN
fbem-23438	174	32	satisfaction	satisfaction	NOUN
fbem-23438	174	33	and	and	CCONJ
fbem-23438	174	34	organizational	organizational	ADJ
fbem-23438	174	35	performance	performance	NOUN
fbem-23438	175	1	[	[	X
fbem-23438	175	2	j	j	X
fbem-23438	175	3	]	]	X
fbem-23438	175	4	.	.	PUNCT
fbem-23438	176	1	european	european	PROPN
fbem-23438	176	2	management	management	PROPN
fbem-23438	176	3	journal	journal	NOUN
fbem-23438	176	4	,	,	PUNCT
fbem-23438	176	5	2021	2021	NUM
fbem-23438	176	6	,	,	PUNCT
fbem-23438	176	7	39(3	39(3	NUM
fbem-23438	176	8	):	):	PUNCT
fbem-23438	176	9	390	390	NUM
fbem-23438	176	10	-	-	SYM
fbem-23438	176	11	400	400	NUM
fbem-23438	176	12	.	.	PUNCT
fbem-23438	177	1	[	[	X
fbem-23438	177	2	2	2	NUM
fbem-23438	177	3	]	]	PUNCT
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fbem-23438	177	5	d	d	PROPN
fbem-23438	177	6	i	i	PROPN
fbem-23438	177	7	,	,	PUNCT
fbem-23438	177	8	ndubuisi	ndubuisi	VERB
fbem-23438	177	9	n	n	PRON
fbem-23438	177	10	l	l	NOUN
fbem-23438	177	11	,	,	PUNCT
fbem-23438	177	12	et	et	PROPN
fbem-23438	177	13	al	al	PROPN
fbem-23438	177	14	.	.	PROPN
fbem-23438	177	15	ai	ai	PROPN
fbem-23438	177	16	-	-	PUNCT
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fbem-23438	177	18	predictive	predictive	ADJ
fbem-23438	177	19	analytics	analytic	NOUN
fbem-23438	177	20	in	in	ADP
fbem-23438	177	21	retail	retail	NOUN
fbem-23438	177	22	:	:	PUNCT
fbem-23438	177	23	a	a	DET
fbem-23438	177	24	review	review	NOUN
fbem-23438	177	25	of	of	ADP
fbem-23438	177	26	emerging	emerge	VERB
fbem-23438	177	27	trends	trend	NOUN
fbem-23438	177	28	and	and	CCONJ
fbem-23438	177	29	customer	customer	NOUN
fbem-23438	177	30	engagement	engagement	NOUN
fbem-23438	177	31	strategies	strategy	NOUN
fbem-23438	178	1	[	[	X
fbem-23438	178	2	j	j	X
fbem-23438	178	3	]	]	X
fbem-23438	178	4	.	.	PUNCT
fbem-23438	179	1	international	international	ADJ
fbem-23438	179	2	journal	journal	PROPN
fbem-23438	179	3	of	of	ADP
fbem-23438	179	4	management	management	NOUN
fbem-23438	179	5	&	&	CCONJ
fbem-23438	179	6	entrepreneurship	entrepreneurship	NOUN
fbem-23438	179	7	research	research	NOUN
fbem-23438	179	8	,	,	PUNCT
fbem-23438	179	9	2024	2024	NUM
fbem-23438	179	10	,	,	PUNCT
fbem-23438	179	11	6(2	6(2	NUM
fbem-23438	179	12	):	):	PUNCT
fbem-23438	179	13	307321	307321	NUM
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fbem-23438	180	1	[	[	X
fbem-23438	180	2	3	3	X
fbem-23438	180	3	]	]	X
fbem-23438	180	4	li	li	PROPN
fbem-23438	180	5	d	d	PROPN
fbem-23438	180	6	,	,	PUNCT
fbem-23438	180	7	hu	hu	PROPN
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fbem-23438	180	9	,	,	PUNCT
fbem-23438	180	10	chen	chen	PROPN
fbem-23438	180	11	q	q	PROPN
fbem-23438	180	12	,	,	PUNCT
fbem-23438	180	13	et	et	PROPN
fbem-23438	180	14	al	al	PROPN
fbem-23438	180	15	.	.	PROPN
fbem-23438	180	16	attentive	attentive	ADJ
fbem-23438	180	17	capsule	capsule	PROPN
fbem-23438	180	18	network	network	NOUN
fbem-23438	180	19	for	for	ADP
fbem-23438	180	20	clickthrough	clickthrough	NOUN
fbem-23438	180	21	rate	rate	NOUN
fbem-23438	180	22	and	and	CCONJ
fbem-23438	180	23	conversion	conversion	NOUN
fbem-23438	180	24	rate	rate	NOUN
fbem-23438	180	25	prediction	prediction	NOUN
fbem-23438	180	26	in	in	ADP
fbem-23438	180	27	online	online	ADJ
fbem-23438	180	28	advertising	advertising	NOUN
fbem-23438	181	1	[	[	X
fbem-23438	181	2	j	j	X
fbem-23438	181	3	]	]	X
fbem-23438	181	4	.	.	PUNCT
fbem-23438	182	1	knowledge	knowledge	NOUN
fbem-23438	182	2	-	-	PUNCT
fbem-23438	182	3	based	base	VERB
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fbem-23438	182	5	,	,	PUNCT
fbem-23438	182	6	2021	2021	NUM
fbem-23438	182	7	,	,	PUNCT
fbem-23438	182	8	211	211	NUM
fbem-23438	182	9	:	:	PUNCT
fbem-23438	182	10	106522	106522	NUM
fbem-23438	182	11	.	.	PUNCT
fbem-23438	183	1	[	[	X
fbem-23438	183	2	4	4	X
fbem-23438	183	3	]	]	X
fbem-23438	183	4	zoratti	zoratti	PROPN
fbem-23438	183	5	s	s	PROPN
fbem-23438	183	6	,	,	PUNCT
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fbem-23438	183	9	precision	precision	PROPN
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fbem-23438	183	13	revenue	revenue	NOUN
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fbem-23438	183	15	relevance	relevance	NOUN
fbem-23438	183	16	[	[	X
fbem-23438	183	17	m	m	X
fbem-23438	183	18	]	]	X
fbem-23438	183	19	.	.	PUNCT
fbem-23438	184	1	kogan	kogan	PROPN
fbem-23438	184	2	page	page	NOUN
fbem-23438	184	3	publishers	publisher	NOUN
fbem-23438	184	4	,	,	PUNCT
fbem-23438	184	5	2012	2012	NUM
fbem-23438	184	6	.	.	PUNCT
fbem-23438	185	1	[	[	X
fbem-23438	185	2	5	5	NUM
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fbem-23438	185	6	application	application	NOUN
fbem-23438	185	7	of	of	ADP
fbem-23438	185	8	artificial	artificial	ADJ
fbem-23438	185	9	intelligence	intelligence	NOUN
fbem-23438	185	10	in	in	ADP
fbem-23438	185	11	smart	smart	ADJ
fbem-23438	185	12	cities	city	NOUN
fbem-23438	185	13	:	:	PUNCT
fbem-23438	185	14	current	current	ADJ
fbem-23438	185	15	status	status	NOUN
fbem-23438	185	16	,	,	PUNCT
fbem-23438	185	17	challenges	challenge	NOUN
fbem-23438	185	18	and	and	CCONJ
fbem-23438	185	19	future	future	ADJ
fbem-23438	185	20	trends	trend	NOUN
fbem-23438	186	1	[	[	X
fbem-23438	186	2	j	j	X
fbem-23438	186	3	]	]	X
fbem-23438	186	4	.	.	PUNCT
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fbem-23438	187	2	journal	journal	PROPN
fbem-23438	187	3	of	of	ADP
fbem-23438	187	4	computer	computer	NOUN
fbem-23438	187	5	science	science	NOUN
fbem-23438	187	6	and	and	CCONJ
fbem-23438	187	7	information	information	NOUN
fbem-23438	187	8	technology	technology	NOUN
fbem-23438	187	9	,	,	PUNCT
fbem-23438	187	10	2024	2024	NUM
fbem-23438	187	11	,	,	PUNCT
fbem-23438	187	12	2(2	2(2	NUM
fbem-23438	187	13	):	):	PUNCT
fbem-23438	187	14	324	324	NUM
fbem-23438	187	15	-	-	SYM
fbem-23438	187	16	333	333	NUM
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fbem-23438	188	2	6	6	NUM
fbem-23438	188	3	]	]	PUNCT
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fbem-23438	188	5	y.	y.	PROPN
fbem-23438	188	6	digital	digital	PROPN
fbem-23438	188	7	government	government	NOUN
fbem-23438	188	8	information	information	NOUN
fbem-23438	188	9	platform	platform	NOUN
fbem-23438	188	10	construction	construction	NOUN
fbem-23438	188	11	:	:	PUNCT
fbem-23438	188	12	technology	technology	NOUN
fbem-23438	188	13	,	,	PUNCT
fbem-23438	188	14	challenges	challenge	NOUN
fbem-23438	188	15	and	and	CCONJ
fbem-23438	188	16	prospects	prospect	NOUN
fbem-23438	188	17	[	[	X
fbem-23438	188	18	j	j	X
fbem-23438	188	19	]	]	X
fbem-23438	188	20	.	.	PUNCT
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fbem-23438	189	2	journal	journal	PROPN
fbem-23438	189	3	of	of	ADP
fbem-23438	189	4	social	social	ADJ
fbem-23438	189	5	sciences	science	NOUN
fbem-23438	189	6	and	and	CCONJ
fbem-23438	189	7	public	public	ADJ
fbem-23438	189	8	administration	administration	NOUN
fbem-23438	189	9	,	,	PUNCT
fbem-23438	189	10	2024	2024	NUM
fbem-23438	189	11	,	,	PUNCT
fbem-23438	189	12	2(3	2(3	NUM
fbem-23438	189	13	):	):	PUNCT
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fbem-23438	189	16	56	56	NUM
fbem-23438	189	17	.	.	PUNCT
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fbem-23438	190	3	]	]	PUNCT
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fbem-23438	190	9	,	,	PUNCT
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fbem-23438	190	13	et	et	PROPN
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fbem-23438	190	20	with	with	ADP
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fbem-23438	190	22	-	-	ADJ
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fbem-23438	190	24	perception	perception	NOUN
fbem-23438	190	25	for	for	ADP
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fbem-23438	191	1	[	[	X
fbem-23438	191	2	j	j	X
fbem-23438	191	3	]	]	X
fbem-23438	191	4	.	.	PUNCT
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fbem-23438	192	2	preprint	preprint	NOUN
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fbem-23438	192	4	,	,	PUNCT
fbem-23438	192	5	2023	2023	NUM
fbem-23438	192	6	.	.	PUNCT
fbem-23438	193	1	[	[	X
fbem-23438	193	2	8	8	NUM
fbem-23438	193	3	]	]	X
fbem-23438	193	4	zhang	zhang	PROPN
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fbem-23438	193	6	,	,	PUNCT
fbem-23438	193	7	yang	yang	PROPN
fbem-23438	193	8	k	k	PROPN
fbem-23438	193	9	,	,	PUNCT
fbem-23438	193	10	wang	wang	PROPN
fbem-23438	193	11	y	y	PROPN
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fbem-23438	193	13	et	et	PROPN
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fbem-23438	193	17	ecc	ecc	PROPN
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fbem-23438	193	19	lcim	lcim	PROPN
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fbem-23438	193	21	numa	numa	NOUN
fbem-23438	193	22	device	device	NOUN
fbem-23438	193	23	core	core	NOUN
fbem-23438	194	1	[	[	X
fbem-23438	194	2	c]//2023	c]//2023	NUM
fbem-23438	194	3	3rd	3rd	ADJ
fbem-23438	194	4	international	international	ADJ
fbem-23438	194	5	symposium	symposium	NOUN
fbem-23438	194	6	on	on	ADP
fbem-23438	194	7	computer	computer	NOUN
fbem-23438	194	8	technology	technology	NOUN
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fbem-23438	194	10	information	information	NOUN
fbem-23438	194	11	science	science	NOUN
fbem-23438	194	12	(	(	PUNCT
fbem-23438	194	13	isctis	isctis	NOUN
fbem-23438	194	14	)	)	PUNCT
fbem-23438	194	15	.	.	PUNCT
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fbem-23438	195	8	.	.	PUNCT
fbem-23438	196	1	[	[	X
fbem-23438	196	2	9	9	NUM
fbem-23438	196	3	]	]	PUNCT
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fbem-23438	196	6	,	,	PUNCT
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fbem-23438	196	8	m.	m.	PROPN
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fbem-23438	196	10	design	design	NOUN
fbem-23438	196	11	of	of	ADP
fbem-23438	196	12	cultural	cultural	ADJ
fbem-23438	196	13	souvenirs	souvenir	NOUN
fbem-23438	196	14	based	base	VERB
fbem-23438	196	15	on	on	ADP
fbem-23438	196	16	deep	deep	ADJ
fbem-23438	196	17	learning	learning	NOUN
fbem-23438	196	18	and	and	CCONJ
fbem-23438	196	19	cad	cad	PROPN
fbem-23438	197	1	[	[	X
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fbem-23438	197	4	.	.	PUNCT
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fbem-23438	199	16	landscape	landscape	NOUN
fbem-23438	199	17	spatial	spatial	ADJ
fbem-23438	199	18	pattern	pattern	NOUN
fbem-23438	199	19	[	[	X
fbem-23438	199	20	c]//2nd	c]//2nd	PROPN
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fbem-23438	199	22	conference	conference	NOUN
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fbem-23438	199	29	(	(	PUNCT
fbem-23438	199	30	icidit	icidit	NOUN
fbem-23438	199	31	2023	2023	NUM
fbem-23438	199	32	)	)	PUNCT
fbem-23438	199	33	.	.	PUNCT
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fbem-23438	200	2	press	press	PROPN
fbem-23438	200	3	,	,	PUNCT
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fbem-23438	200	7	-	-	SYM
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fbem-23438	201	6	,	,	PUNCT
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fbem-23438	201	15	[	[	X
fbem-23438	201	16	c]//journal	c]//journal	PROPN
fbem-23438	201	17	of	of	ADP
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fbem-23438	201	21	series	series	NOUN
fbem-23438	201	22	.	.	PUNCT
fbem-23438	202	1	iop	iop	PROPN
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fbem-23438	202	3	,	,	PUNCT
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fbem-23438	202	7	):	):	PUNCT
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fbem-23438	202	9	.	.	PUNCT
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fbem-23438	203	5	a	a	DET
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fbem-23438	203	11	,	,	PUNCT
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fbem-23438	203	15	traditional	traditional	ADJ
fbem-23438	203	16	marketing	marketing	NOUN
fbem-23438	203	17	analytics	analytic	NOUN
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fbem-23438	203	25	system	system	NOUN
fbem-23438	203	26	quality	quality	NOUN
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fbem-23438	203	29	success	success	NOUN
fbem-23438	203	30	of	of	ADP
fbem-23438	203	31	new	new	ADJ
fbem-23438	203	32	product	product	NOUN
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fbem-23438	204	1	[	[	X
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fbem-23438	204	3	]	]	X
fbem-23438	204	4	.	.	PUNCT
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fbem-23438	205	2	process	process	NOUN
fbem-23438	205	3	management	management	NOUN
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fbem-23438	205	8	27(4	27(4	PROPN
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fbem-23438	205	11	-	-	SYM
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fbem-23438	206	13	,	,	PUNCT
fbem-23438	206	14	et	et	PROPN
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fbem-23438	206	21	chain	chain	NOUN
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fbem-23438	206	35	.	.	PUNCT
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fbem-23438	207	10	-	-	SYM
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fbem-23438	208	17	way	way	NOUN
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fbem-23438	209	6	2015	2015	NUM
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fbem-23438	210	14	systems	system	NOUN
fbem-23438	211	1	[	[	X
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fbem-23438	211	4	.	.	PUNCT
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fbem-23438	213	1	[	[	X
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fbem-23438	213	18	interests	interest	NOUN
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fbem-23438	213	30	]	]	X
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fbem-23438	213	33	soft	soft	ADJ
fbem-23438	213	34	computing	computing	NOUN
fbem-23438	213	35	,	,	PUNCT
fbem-23438	213	36	2021	2021	NUM
fbem-23438	213	37	,	,	PUNCT
fbem-23438	213	38	108	108	NUM
fbem-23438	213	39	:	:	SYM
fbem-23438	213	40	107396	107396	NUM
fbem-23438	213	41	.	.	PUNCT
fbem-23438	214	1	[	[	X
fbem-23438	214	2	17	17	NUM
fbem-23438	214	3	]	]	X
fbem-23438	214	4	dwivedi	dwivedi	PROPN
fbem-23438	214	5	y	y	PROPN
fbem-23438	214	6	k	k	PROPN
fbem-23438	214	7	,	,	PUNCT
fbem-23438	214	8	ismagilova	ismagilova	X
fbem-23438	214	9	e	e	NOUN
fbem-23438	214	10	,	,	PUNCT
fbem-23438	214	11	hughes	hughes	PROPN
fbem-23438	214	12	d	d	PROPN
fbem-23438	214	13	l	l	PROPN
fbem-23438	214	14	,	,	PUNCT
fbem-23438	214	15	et	et	PROPN
fbem-23438	214	16	al	al	PROPN
fbem-23438	214	17	.	.	PUNCT
fbem-23438	215	1	setting	set	VERB
fbem-23438	215	2	the	the	DET
fbem-23438	215	3	future	future	NOUN
fbem-23438	215	4	of	of	ADP
fbem-23438	215	5	digital	digital	ADJ
fbem-23438	215	6	and	and	CCONJ
fbem-23438	215	7	social	social	ADJ
fbem-23438	215	8	media	medium	NOUN
fbem-23438	215	9	marketing	marketing	NOUN
fbem-23438	215	10	research	research	NOUN
fbem-23438	215	11	:	:	PUNCT
fbem-23438	215	12	perspectives	perspective	NOUN
fbem-23438	215	13	and	and	CCONJ
fbem-23438	215	14	research	research	NOUN
fbem-23438	215	15	propositions	proposition	NOUN
fbem-23438	215	16	[	[	X
fbem-23438	215	17	j	j	X
fbem-23438	215	18	]	]	X
fbem-23438	215	19	.	.	PUNCT
fbem-23438	216	1	international	international	ADJ
fbem-23438	216	2	journal	journal	PROPN
fbem-23438	216	3	of	of	ADP
fbem-23438	216	4	information	information	NOUN
fbem-23438	216	5	management	management	NOUN
fbem-23438	216	6	,	,	PUNCT
fbem-23438	216	7	2021	2021	NUM
fbem-23438	216	8	,	,	PUNCT
fbem-23438	216	9	59	59	NUM
fbem-23438	216	10	:	:	SYM
fbem-23438	216	11	102168	102168	NUM
fbem-23438	216	12	.	.	PUNCT
fbem-23438	217	1	[	[	X
fbem-23438	217	2	18	18	NUM
fbem-23438	217	3	]	]	X
fbem-23438	217	4	landers	lander	NOUN
fbem-23438	217	5	r	r	NOUN
fbem-23438	217	6	n	n	CCONJ
fbem-23438	217	7	,	,	PUNCT
fbem-23438	217	8	brusso	brusso	NOUN
fbem-23438	217	9	r	r	NOUN
fbem-23438	217	10	c	c	PROPN
fbem-23438	217	11	,	,	PUNCT
fbem-23438	217	12	cavanaugh	cavanaugh	PROPN
fbem-23438	217	13	k	k	PROPN
fbem-23438	217	14	j	j	PROPN
fbem-23438	217	15	,	,	PUNCT
fbem-23438	217	16	et	et	PROPN
fbem-23438	217	17	al	al	PROPN
fbem-23438	217	18	.	.	PUNCT
fbem-23438	218	1	a	a	DET
fbem-23438	218	2	primer	primer	NOUN
fbem-23438	218	3	on	on	ADP
fbem-23438	218	4	theory	theory	NOUN
fbem-23438	218	5	-	-	PUNCT
fbem-23438	218	6	driven	drive	VERB
fbem-23438	218	7	web	web	NOUN
fbem-23438	218	8	scraping	scraping	NOUN
fbem-23438	218	9	:	:	PUNCT
fbem-23438	218	10	automatic	automatic	ADJ
fbem-23438	218	11	extraction	extraction	NOUN
fbem-23438	218	12	of	of	ADP
fbem-23438	218	13	big	big	ADJ
fbem-23438	218	14	data	datum	NOUN
fbem-23438	218	15	from	from	ADP
fbem-23438	218	16	the	the	DET
fbem-23438	218	17	internet	internet	NOUN
fbem-23438	218	18	for	for	ADP
fbem-23438	218	19	use	use	NOUN
fbem-23438	218	20	in	in	ADP
fbem-23438	218	21	psychological	psychological	ADJ
fbem-23438	218	22	research	research	NOUN
fbem-23438	219	1	[	[	X
fbem-23438	219	2	j	j	X
fbem-23438	219	3	]	]	X
fbem-23438	219	4	.	.	PUNCT
fbem-23438	220	1	psychological	psychological	ADJ
fbem-23438	220	2	methods	method	NOUN
fbem-23438	220	3	,	,	PUNCT
fbem-23438	220	4	2016	2016	NUM
fbem-23438	220	5	,	,	PUNCT
fbem-23438	220	6	21(4	21(4	NUM
fbem-23438	220	7	):	):	PUNCT
fbem-23438	220	8	475	475	NUM
fbem-23438	220	9	.	.	PUNCT
fbem-23438	221	1	[	[	X
fbem-23438	221	2	19	19	NUM
fbem-23438	221	3	]	]	X
fbem-23438	221	4	clifton	clifton	PROPN
fbem-23438	221	5	b.	b.	PROPN
fbem-23438	221	6	advanced	advanced	PROPN
fbem-23438	221	7	web	web	NOUN
fbem-23438	221	8	metrics	metric	NOUN
fbem-23438	221	9	with	with	ADP
fbem-23438	221	10	google	google	PROPN
fbem-23438	221	11	analytics	analytic	NOUN
fbem-23438	221	12	[	[	X
fbem-23438	221	13	m	m	X
fbem-23438	221	14	]	]	X
fbem-23438	221	15	.	.	PUNCT
fbem-23438	222	1	john	john	PROPN
fbem-23438	222	2	wiley	wiley	PROPN
fbem-23438	222	3	&	&	CCONJ
fbem-23438	222	4	sons	son	NOUN
fbem-23438	222	5	,	,	PUNCT
fbem-23438	222	6	2012	2012	NUM
fbem-23438	222	7	.	.	PUNCT
fbem-23438	223	1	[	[	X
fbem-23438	223	2	20	20	NUM
fbem-23438	223	3	]	]	X
fbem-23438	223	4	souibgui	souibgui	PROPN
fbem-23438	223	5	m	m	PROPN
fbem-23438	223	6	,	,	PUNCT
fbem-23438	223	7	atigui	atigui	PROPN
fbem-23438	223	8	f	f	PROPN
fbem-23438	223	9	,	,	PUNCT
fbem-23438	223	10	zammali	zammali	PROPN
fbem-23438	223	11	s	s	PART
fbem-23438	223	12	,	,	PUNCT
fbem-23438	223	13	et	et	PROPN
fbem-23438	223	14	al	al	PROPN
fbem-23438	223	15	.	.	PROPN
fbem-23438	223	16	data	datum	NOUN
fbem-23438	223	17	quality	quality	NOUN
fbem-23438	223	18	in	in	ADP
fbem-23438	223	19	etl	etl	NOUN
fbem-23438	223	20	process	process	NOUN
fbem-23438	223	21	:	:	PUNCT
fbem-23438	223	22	a	a	DET
fbem-23438	223	23	preliminary	preliminary	ADJ
fbem-23438	223	24	study	study	NOUN
fbem-23438	224	1	[	[	X
fbem-23438	224	2	j	j	X
fbem-23438	224	3	]	]	X
fbem-23438	224	4	.	.	PUNCT
fbem-23438	225	1	procedia	procedia	PROPN
fbem-23438	225	2	computer	computer	NOUN
fbem-23438	225	3	science	science	NOUN
fbem-23438	225	4	,	,	PUNCT
fbem-23438	225	5	2019	2019	NUM
fbem-23438	225	6	,	,	PUNCT
fbem-23438	225	7	159	159	NUM
fbem-23438	225	8	:	:	SYM
fbem-23438	225	9	676	676	NUM
fbem-23438	225	10	-	-	NUM
fbem-23438	225	11	687	687	NUM
fbem-23438	225	12	.	.	PUNCT
fbem-23438	226	1	[	[	X
fbem-23438	226	2	21	21	NUM
fbem-23438	226	3	]	]	X
fbem-23438	226	4	carnein	carnein	PROPN
fbem-23438	226	5	m	m	PROPN
fbem-23438	226	6	,	,	PUNCT
fbem-23438	226	7	trautmann	trautmann	PROPN
fbem-23438	226	8	h.	h.	PROPN
fbem-23438	226	9	customer	customer	PROPN
fbem-23438	226	10	segmentation	segmentation	NOUN
fbem-23438	226	11	based	base	VERB
fbem-23438	226	12	on	on	ADP
fbem-23438	226	13	transactional	transactional	ADJ
fbem-23438	226	14	data	datum	NOUN
fbem-23438	226	15	using	use	VERB
fbem-23438	226	16	stream	stream	NOUN
fbem-23438	226	17	clustering	cluster	VERB
fbem-23438	226	18	[	[	X
fbem-23438	226	19	c]//advances	c]//advance	NOUN
fbem-23438	226	20	in	in	ADP
fbem-23438	226	21	knowledge	knowledge	NOUN
fbem-23438	226	22	discovery	discovery	NOUN
fbem-23438	226	23	and	and	CCONJ
fbem-23438	226	24	data	datum	NOUN
fbem-23438	226	25	mining	mining	NOUN
fbem-23438	226	26	:	:	PUNCT
fbem-23438	226	27	23rd	23rd	ADJ
fbem-23438	226	28	pacific	pacific	PROPN
fbem-23438	226	29	-	-	PUNCT
fbem-23438	226	30	asia	asia	PROPN
fbem-23438	226	31	conference	conference	NOUN
fbem-23438	226	32	,	,	PUNCT
fbem-23438	226	33	pakdd	pakdd	VERB
fbem-23438	226	34	2019	2019	NUM
fbem-23438	226	35	,	,	PUNCT
fbem-23438	226	36	macau	macau	PROPN
fbem-23438	226	37	,	,	PUNCT
fbem-23438	226	38	china	china	PROPN
fbem-23438	226	39	,	,	PUNCT
fbem-23438	226	40	april	april	PROPN
fbem-23438	226	41	14	14	NUM
fbem-23438	226	42	-	-	SYM
fbem-23438	226	43	17	17	NUM
fbem-23438	226	44	,	,	PUNCT
fbem-23438	226	45	2019	2019	NUM
fbem-23438	226	46	,	,	PUNCT
fbem-23438	226	47	proceedings	proceeding	NOUN
fbem-23438	226	48	,	,	PUNCT
fbem-23438	226	49	part	part	NOUN
fbem-23438	226	50	i	i	PRON
fbem-23438	226	51	23	23	NUM
fbem-23438	226	52	.	.	PUNCT
fbem-23438	227	1	springer	springer	NOUN
fbem-23438	227	2	international	international	ADJ
fbem-23438	227	3	publishing	publishing	NOUN
fbem-23438	227	4	,	,	PUNCT
fbem-23438	227	5	2019	2019	NUM
fbem-23438	227	6	:	:	PUNCT
fbem-23438	227	7	280	280	NUM
fbem-23438	227	8	-	-	SYM
fbem-23438	227	9	292	292	NUM
fbem-23438	227	10	.	.	PUNCT
fbem-23438	228	1	[	[	X
fbem-23438	228	2	22	22	NUM
fbem-23438	228	3	]	]	X
fbem-23438	228	4	kolasani	kolasani	PROPN
fbem-23438	228	5	s.	s.	PROPN
fbem-23438	228	6	optimizing	optimize	VERB
fbem-23438	228	7	natural	natural	ADJ
fbem-23438	228	8	language	language	NOUN
fbem-23438	228	9	processing	processing	NOUN
fbem-23438	228	10	,	,	PUNCT
fbem-23438	228	11	large	large	ADJ
fbem-23438	228	12	language	language	NOUN
fbem-23438	228	13	models	model	NOUN
fbem-23438	228	14	(	(	PUNCT
fbem-23438	228	15	llms	llm	NOUN
fbem-23438	228	16	)	)	PUNCT
fbem-23438	228	17	for	for	ADP
fbem-23438	228	18	efficient	efficient	ADJ
fbem-23438	228	19	customer	customer	NOUN
fbem-23438	228	20	service	service	NOUN
fbem-23438	228	21	,	,	PUNCT
fbem-23438	228	22	and	and	CCONJ
fbem-23438	228	23	hyper	hyper	NOUN
fbem-23438	228	24	-	-	NOUN
fbem-23438	228	25	personalization	personalization	NOUN
fbem-23438	228	26	to	to	PART
fbem-23438	228	27	enable	enable	VERB
fbem-23438	228	28	sustainable	sustainable	ADJ
fbem-23438	228	29	growth	growth	NOUN
fbem-23438	228	30	and	and	CCONJ
fbem-23438	228	31	revenue	revenue	NOUN
fbem-23438	229	1	[	[	X
fbem-23438	229	2	j	j	X
fbem-23438	229	3	]	]	X
fbem-23438	229	4	.	.	PUNCT
fbem-23438	230	1	transactions	transaction	NOUN
fbem-23438	230	2	on	on	ADP
fbem-23438	230	3	latest	late	ADJ
fbem-23438	230	4	trends	trend	NOUN
fbem-23438	230	5	in	in	ADP
fbem-23438	230	6	artificial	artificial	ADJ
fbem-23438	230	7	intelligence	intelligence	NOUN
fbem-23438	230	8	,	,	PUNCT
fbem-23438	230	9	2023	2023	NUM
fbem-23438	230	10	,	,	PUNCT
fbem-23438	230	11	4(4	4(4	NUM
fbem-23438	230	12	)	)	PUNCT
fbem-23438	230	13	.	.	PUNCT
fbem-23438	231	1	[	[	X
fbem-23438	231	2	23	23	NUM
fbem-23438	231	3	]	]	X
fbem-23438	231	4	hossam	hossam	NOUN
fbem-23438	231	5	a	a	DET
fbem-23438	231	6	t	t	NOUN
fbem-23438	231	7	a.	a.	NOUN
fbem-23438	231	8	evaluating	evaluate	VERB
fbem-23438	231	9	the	the	DET
fbem-23438	231	10	effectiveness	effectiveness	NOUN
fbem-23438	231	11	of	of	ADP
fbem-23438	231	12	ai	ai	ADJ
fbem-23438	231	13	-	-	PUNCT
fbem-23438	231	14	driven	drive	VERB
fbem-23438	231	15	customer	customer	NOUN
fbem-23438	231	16	segmentation	segmentation	NOUN
fbem-23438	231	17	in	in	ADP
fbem-23438	231	18	enhancing	enhance	VERB
fbem-23438	231	19	targeted	target	VERB
fbem-23438	231	20	marketing	marketing	NOUN
fbem-23438	231	21	strategies	strategy	NOUN
fbem-23438	232	1	[	[	X
fbem-23438	232	2	j	j	X
fbem-23438	232	3	]	]	X
fbem-23438	232	4	.	.	PUNCT
fbem-23438	233	1	journal	journal	PROPN
fbem-23438	233	2	of	of	ADP
fbem-23438	233	3	computational	computational	ADJ
fbem-23438	233	4	social	social	ADJ
fbem-23438	233	5	dynamics	dynamic	NOUN
fbem-23438	233	6	,	,	PUNCT
fbem-23438	233	7	2022	2022	NUM
fbem-23438	233	8	,	,	PUNCT
fbem-23438	233	9	7(4	7(4	NUM
fbem-23438	233	10	):	):	PUNCT
fbem-23438	233	11	22	22	NUM
fbem-23438	233	12	-	-	SYM
fbem-23438	233	13	28	28	NUM
fbem-23438	233	14	.	.	PUNCT
fbem-23438	234	1	[	[	X
fbem-23438	234	2	24	24	NUM
fbem-23438	234	3	]	]	X
fbem-23438	234	4	xiao	xiao	PROPN
fbem-23438	234	5	y	y	PROPN
fbem-23438	234	6	,	,	PUNCT
fbem-23438	234	7	zhu	zhu	PROPN
fbem-23438	234	8	y	y	PROPN
fbem-23438	234	9	,	,	PUNCT
fbem-23438	234	10	he	he	PRON
fbem-23438	234	11	w	w	PROPN
fbem-23438	234	12	,	,	PUNCT
fbem-23438	234	13	et	et	PROPN
fbem-23438	234	14	al	al	PROPN
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fbem-23438	234	16	influence	influence	PROPN
fbem-23438	234	17	prediction	prediction	NOUN
fbem-23438	234	18	model	model	NOUN
fbem-23438	234	19	for	for	ADP
fbem-23438	234	20	marketing	marketing	NOUN
fbem-23438	234	21	campaigns	campaign	NOUN
fbem-23438	234	22	on	on	ADP
fbem-23438	234	23	e	e	NOUN
fbem-23438	234	24	-	-	NOUN
fbem-23438	234	25	commerce	commerce	NOUN
fbem-23438	234	26	platforms	platform	NOUN
fbem-23438	234	27	[	[	X
fbem-23438	234	28	j	j	X
fbem-23438	234	29	]	]	X
fbem-23438	234	30	.	.	PUNCT
fbem-23438	235	1	expert	expert	NOUN
fbem-23438	235	2	systems	system	NOUN
fbem-23438	235	3	with	with	ADP
fbem-23438	235	4	applications	application	NOUN
fbem-23438	235	5	,	,	PUNCT
fbem-23438	235	6	2023	2023	NUM
fbem-23438	235	7	,	,	PUNCT
fbem-23438	235	8	211	211	NUM
fbem-23438	235	9	:	:	PUNCT
fbem-23438	235	10	118575	118575	NUM
fbem-23438	235	11	.	.	PUNCT
fbem-23438	236	1	[	[	X
fbem-23438	236	2	25	25	NUM
fbem-23438	236	3	]	]	X
fbem-23438	236	4	kim	kim	PROPN
fbem-23438	236	5	j	j	PROPN
fbem-23438	236	6	,	,	PUNCT
fbem-23438	236	7	choi	choi	PROPN
fbem-23438	236	8	i	i	PRON
fbem-23438	236	9	,	,	PUNCT
fbem-23438	236	10	li	li	PROPN
fbem-23438	236	11	q.	q.	PROPN
fbem-23438	236	12	customer	customer	PROPN
fbem-23438	236	13	satisfaction	satisfaction	NOUN
fbem-23438	236	14	of	of	ADP
fbem-23438	236	15	recommender	recommender	NOUN
fbem-23438	236	16	system	system	NOUN
fbem-23438	236	17	:	:	PUNCT
fbem-23438	236	18	examining	examine	VERB
fbem-23438	236	19	accuracy	accuracy	NOUN
fbem-23438	236	20	and	and	CCONJ
fbem-23438	236	21	diversity	diversity	NOUN
fbem-23438	236	22	in	in	ADP
fbem-23438	236	23	several	several	ADJ
fbem-23438	236	24	types	type	NOUN
fbem-23438	236	25	of	of	ADP
fbem-23438	236	26	recommendation	recommendation	NOUN
fbem-23438	236	27	approaches	approach	NOUN
fbem-23438	236	28	[	[	X
fbem-23438	236	29	j	j	X
fbem-23438	236	30	]	]	X
fbem-23438	236	31	.	.	PUNCT
fbem-23438	237	1	sustainability	sustainability	NOUN
fbem-23438	237	2	,	,	PUNCT
fbem-23438	237	3	2021	2021	NUM
fbem-23438	237	4	,	,	PUNCT
fbem-23438	237	5	13(11	13(11	NUM
fbem-23438	237	6	):	):	PUNCT
fbem-23438	237	7	6165	6165	NUM
fbem-23438	237	8	.	.	PUNCT
fbem-23438	238	1	[	[	X
fbem-23438	238	2	26	26	NUM
fbem-23438	238	3	]	]	X
fbem-23438	238	4	manser	manser	NOUN
fbem-23438	238	5	payne	payne	PROPN
fbem-23438	238	6	e	e	PROPN
fbem-23438	238	7	,	,	PUNCT
fbem-23438	238	8	peltier	peltier	PROPN
fbem-23438	238	9	j	j	PROPN
fbem-23438	238	10	w	w	PROPN
fbem-23438	238	11	,	,	PUNCT
fbem-23438	238	12	barger	barger	PROPN
fbem-23438	238	13	v	v	PROPN
fbem-23438	238	14	a.	a.	NOUN
fbem-23438	238	15	omni	omni	PROPN
fbem-23438	238	16	-	-	PUNCT
fbem-23438	238	17	channel	channel	NOUN
fbem-23438	238	18	marketing	marketing	NOUN
fbem-23438	238	19	,	,	PUNCT
fbem-23438	238	20	integrated	integrate	VERB
fbem-23438	238	21	marketing	marketing	NOUN
fbem-23438	238	22	communications	communication	NOUN
fbem-23438	238	23	and	and	CCONJ
fbem-23438	238	24	consumer	consumer	NOUN
fbem-23438	238	25	engagement	engagement	NOUN
fbem-23438	238	26	:	:	PUNCT
fbem-23438	238	27	a	a	DET
fbem-23438	238	28	research	research	NOUN
fbem-23438	238	29	agenda	agenda	NOUN
fbem-23438	239	1	[	[	X
fbem-23438	239	2	j	j	X
fbem-23438	239	3	]	]	X
fbem-23438	239	4	.	.	PUNCT
fbem-23438	240	1	journal	journal	PROPN
fbem-23438	240	2	of	of	ADP
fbem-23438	240	3	research	research	NOUN
fbem-23438	240	4	in	in	ADP
fbem-23438	240	5	interactive	interactive	ADJ
fbem-23438	240	6	marketing	marketing	NOUN
fbem-23438	240	7	,	,	PUNCT
fbem-23438	240	8	2017	2017	NUM
fbem-23438	240	9	,	,	PUNCT
fbem-23438	240	10	11(2	11(2	NUM
fbem-23438	240	11	):	):	PUNCT
fbem-23438	240	12	185	185	NUM
fbem-23438	240	13	-	-	SYM
fbem-23438	240	14	197	197	NUM
fbem-23438	240	15	.	.	PUNCT
fbem-23438	241	1	[	[	X
fbem-23438	241	2	27	27	NUM
fbem-23438	241	3	]	]	X
fbem-23438	241	4	rust	rust	NOUN
fbem-23438	241	5	r	r	NOUN
fbem-23438	241	6	t	t	PROPN
fbem-23438	241	7	,	,	PUNCT
fbem-23438	241	8	lemon	lemon	PROPN
fbem-23438	241	9	k	k	PROPN
fbem-23438	241	10	n	n	CCONJ
fbem-23438	241	11	,	,	PUNCT
fbem-23438	241	12	zeithaml	zeithaml	PROPN
fbem-23438	241	13	v	v	NOUN
fbem-23438	241	14	a.	a.	NOUN
fbem-23438	241	15	return	return	NOUN
fbem-23438	241	16	on	on	ADP
fbem-23438	241	17	marketing	marketing	NOUN
fbem-23438	241	18	:	:	PUNCT
fbem-23438	241	19	using	use	VERB
fbem-23438	241	20	customer	customer	NOUN
fbem-23438	241	21	equity	equity	NOUN
fbem-23438	241	22	to	to	PART
fbem-23438	241	23	focus	focus	VERB
fbem-23438	241	24	marketing	marketing	NOUN
fbem-23438	241	25	strategy	strategy	NOUN
fbem-23438	242	1	[	[	X
fbem-23438	242	2	j	j	X
fbem-23438	242	3	]	]	X
fbem-23438	242	4	.	.	PUNCT
fbem-23438	243	1	journal	journal	PROPN
fbem-23438	243	2	of	of	ADP
fbem-23438	243	3	marketing	marketing	NOUN
fbem-23438	243	4	,	,	PUNCT
fbem-23438	243	5	2004	2004	NUM
fbem-23438	243	6	,	,	PUNCT
fbem-23438	243	7	68(1	68(1	NOUN
fbem-23438	243	8	):	):	PUNCT
fbem-23438	243	9	109	109	NUM
fbem-23438	243	10	-	-	SYM
fbem-23438	243	11	127	127	NUM
fbem-23438	243	12	.	.	PUNCT
fbem-23438	244	1	[	[	X
fbem-23438	244	2	28	28	NUM
fbem-23438	244	3	]	]	X
fbem-23438	244	4	almestarihi	almestarihi	PROPN
fbem-23438	244	5	r	r	PROPN
fbem-23438	244	6	,	,	PUNCT
fbem-23438	244	7	ahmad	ahmad	PROPN
fbem-23438	244	8	a	a	DET
fbem-23438	244	9	,	,	PUNCT
fbem-23438	244	10	frangieh	frangieh	ADJ
fbem-23438	244	11	r	r	NOUN
fbem-23438	244	12	,	,	PUNCT
fbem-23438	244	13	et	et	PROPN
fbem-23438	244	14	al	al	PROPN
fbem-23438	244	15	.	.	PROPN
fbem-23438	244	16	measuring	measure	VERB
fbem-23438	244	17	the	the	DET
fbem-23438	244	18	roi	roi	NOUN
fbem-23438	244	19	of	of	ADP
fbem-23438	244	20	paid	pay	VERB
fbem-23438	244	21	advertising	advertising	NOUN
fbem-23438	244	22	campaigns	campaign	NOUN
fbem-23438	244	23	in	in	ADP
fbem-23438	244	24	digital	digital	ADJ
fbem-23438	244	25	marketing	marketing	NOUN
fbem-23438	244	26	and	and	CCONJ
fbem-23438	244	27	its	its	PRON
fbem-23438	244	28	effect	effect	NOUN
fbem-23438	244	29	on	on	ADP
fbem-23438	244	30	business	business	NOUN
fbem-23438	244	31	profitability	profitability	NOUN
fbem-23438	244	32	[	[	X
fbem-23438	244	33	j	j	X
fbem-23438	244	34	]	]	X
fbem-23438	244	35	.	.	PUNCT
fbem-23438	245	1	uncertain	uncertain	ADJ
fbem-23438	245	2	supply	supply	NOUN
fbem-23438	245	3	chain	chain	NOUN
fbem-23438	245	4	management	management	NOUN
fbem-23438	245	5	,	,	PUNCT
fbem-23438	245	6	2024	2024	NUM
fbem-23438	245	7	,	,	PUNCT
fbem-23438	245	8	12(2	12(2	NUM
fbem-23438	245	9	):	):	PUNCT
fbem-23438	245	10	1275	1275	NUM
fbem-23438	245	11	-	-	SYM
fbem-23438	245	12	1284	1284	NUM
fbem-23438	245	13	.	.	PUNCT
fbem-23438	246	1	[	[	X
fbem-23438	246	2	29	29	NUM
fbem-23438	246	3	]	]	X
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fbem-23438	246	5	p	p	PROPN
fbem-23438	246	6	w	w	PROPN
fbem-23438	246	7	,	,	PUNCT
fbem-23438	246	8	bendle	bendle	PROPN
fbem-23438	246	9	n	n	CCONJ
fbem-23438	246	10	,	,	PUNCT
fbem-23438	246	11	pfeifer	pfeifer	PROPN
fbem-23438	246	12	p	p	NOUN
fbem-23438	246	13	,	,	PUNCT
fbem-23438	246	14	et	et	PROPN
fbem-23438	246	15	al	al	PROPN
fbem-23438	246	16	.	.	PUNCT
fbem-23438	246	17	marketing	marketing	NOUN
fbem-23438	246	18	metrics	metric	NOUN
fbem-23438	246	19	:	:	PUNCT
fbem-23438	246	20	the	the	DET
fbem-23438	246	21	definitive	definitive	ADJ
fbem-23438	246	22	guide	guide	NOUN
fbem-23438	246	23	to	to	ADP
fbem-23438	246	24	measuring	measure	VERB
fbem-23438	246	25	marketing	marketing	NOUN
fbem-23438	246	26	performance	performance	NOUN
fbem-23438	246	27	[	[	X
fbem-23438	246	28	m	m	X
fbem-23438	246	29	]	]	X
fbem-23438	246	30	.	.	PUNCT
fbem-23438	247	1	pearson	pearson	PROPN
fbem-23438	247	2	education	education	PROPN
fbem-23438	247	3	,	,	PUNCT
fbem-23438	247	4	2010	2010	NUM
fbem-23438	247	5	.	.	PUNCT
fbem-23438	248	1	[	[	X
fbem-23438	248	2	30	30	NUM
fbem-23438	248	3	]	]	X
fbem-23438	248	4	braglia	braglia	PROPN
fbem-23438	248	5	m	m	PROPN
fbem-23438	248	6	,	,	PUNCT
fbem-23438	248	7	gabbrielli	gabbrielli	PROPN
fbem-23438	248	8	r	r	NOUN
fbem-23438	248	9	,	,	PUNCT
fbem-23438	248	10	marrazzini	marrazzini	X
fbem-23438	248	11	l	l	NOUN
fbem-23438	248	12	,	,	PUNCT
fbem-23438	248	13	et	et	PROPN
fbem-23438	248	14	al	al	PROPN
fbem-23438	248	15	.	.	PROPN
fbem-23438	248	16	key	key	ADJ
fbem-23438	248	17	performance	performance	NOUN
fbem-23438	248	18	indicators	indicator	NOUN
fbem-23438	248	19	and	and	CCONJ
fbem-23438	248	20	industry	industry	NOUN
fbem-23438	248	21	4.0	4.0	NUM
fbem-23438	248	22	–	–	PUNCT
fbem-23438	248	23	a	a	DET
fbem-23438	248	24	structured	structured	ADJ
fbem-23438	248	25	approach	approach	NOUN
fbem-23438	248	26	for	for	ADP
fbem-23438	248	27	monitoring	monitor	VERB
fbem-23438	248	28	the	the	DET
fbem-23438	248	29	implementation	implementation	NOUN
fbem-23438	248	30	of	of	ADP
fbem-23438	248	31	digital	digital	ADJ
fbem-23438	248	32	technologies	technology	NOUN
fbem-23438	249	1	[	[	X
fbem-23438	249	2	j	j	X
fbem-23438	249	3	]	]	X
fbem-23438	249	4	.	.	PUNCT
fbem-23438	250	1	procedia	procedia	PROPN
fbem-23438	250	2	computer	computer	NOUN
fbem-23438	250	3	science	science	NOUN
fbem-23438	250	4	,	,	PUNCT
fbem-23438	250	5	2022	2022	NUM
fbem-23438	250	6	,	,	PUNCT
fbem-23438	250	7	200	200	NUM
fbem-23438	250	8	:	:	SYM
fbem-23438	250	9	1626	1626	NUM
fbem-23438	250	10	-	-	SYM
fbem-23438	250	11	1635	1635	NUM
fbem-23438	250	12	.	.	PUNCT
fbem-23438	251	1	[	[	X
fbem-23438	251	2	31	31	NUM
fbem-23438	251	3	]	]	PUNCT
fbem-23438	251	4	gonçalves	gonçalves	PROPN
fbem-23438	251	5	c	c	PROPN
fbem-23438	251	6	t	t	PROPN
fbem-23438	251	7	,	,	PUNCT
fbem-23438	251	8	gonçalves	gonçalves	PROPN
fbem-23438	251	9	m	m	PROPN
fbem-23438	251	10	j	j	PROPN
fbem-23438	251	11	a	a	NOUN
fbem-23438	251	12	,	,	PUNCT
fbem-23438	251	13	campante	campante	PROPN
fbem-23438	251	14	m	m	PROPN
fbem-23438	251	15	i.	i.	PROPN
fbem-23438	251	16	developing	develop	VERB
fbem-23438	251	17	integrated	integrate	VERB
fbem-23438	251	18	performance	performance	NOUN
fbem-23438	251	19	dashboards	dashboard	NOUN
fbem-23438	251	20	visualisations	visualisation	NOUN
fbem-23438	251	21	using	use	VERB
fbem-23438	251	22	power	power	NOUN
fbem-23438	251	23	bi	bi	NOUN
fbem-23438	251	24	as	as	ADP
fbem-23438	251	25	a	a	DET
fbem-23438	251	26	platform	platform	NOUN
fbem-23438	251	27	[	[	X
fbem-23438	251	28	j	j	X
fbem-23438	251	29	]	]	X
fbem-23438	251	30	.	.	PUNCT
fbem-23438	252	1	information	information	NOUN
fbem-23438	252	2	,	,	PUNCT
fbem-23438	252	3	2023	2023	NUM
fbem-23438	252	4	,	,	PUNCT
fbem-23438	252	5	14(11	14(11	NUM
fbem-23438	252	6	):	):	PUNCT
fbem-23438	252	7	614	614	NUM
fbem-23438	252	8	.	.	PUNCT