id	sid	tid	token	lemma	pos
fbem-24781	1	1	frontiers	frontier	NOUN
fbem-24781	1	2	in	in	ADP
fbem-24781	1	3	business	business	NOUN
fbem-24781	1	4	,	,	PUNCT
fbem-24781	1	5	economics	economic	NOUN
fbem-24781	1	6	and	and	CCONJ
fbem-24781	1	7	management	management	NOUN
fbem-24781	1	8	issn	issn	PROPN
fbem-24781	1	9	:	:	PUNCT
fbem-24781	1	10	2766	2766	NUM
fbem-24781	1	11	-	-	PUNCT
fbem-24781	1	12	824x	824x	NUM
fbem-24781	1	13	|	|	ADJ
fbem-24781	1	14	vol	vol	NOUN
fbem-24781	1	15	.	.	PUNCT
fbem-24781	2	1	16	16	NUM
fbem-24781	2	2	,	,	PUNCT
fbem-24781	2	3	no	no	INTJ
fbem-24781	2	4	.	.	NOUN
fbem-24781	2	5	1	1	NUM
fbem-24781	2	6	,	,	PUNCT
fbem-24781	2	7	2024	2024	NUM
fbem-24781	2	8	391	391	NUM
fbem-24781	2	9	exploration	exploration	NOUN
fbem-24781	2	10	of	of	ADP
fbem-24781	2	11	the	the	DET
fbem-24781	2	12	influencing	influence	VERB
fbem-24781	2	13	factors	factor	NOUN
fbem-24781	2	14	of	of	ADP
fbem-24781	2	15	farmers	farmer	NOUN
fbem-24781	2	16	'	'	PART
fbem-24781	2	17	willingness	willingness	NOUN
fbem-24781	2	18	and	and	CCONJ
fbem-24781	2	19	behavior	behavior	NOUN
fbem-24781	2	20	in	in	ADP
fbem-24781	2	21	new	new	ADJ
fbem-24781	2	22	media	medium	NOUN
fbem-24781	2	23	marketing	marketing	NOUN
fbem-24781	2	24	under	under	ADP
fbem-24781	2	25	the	the	DET
fbem-24781	2	26	background	background	NOUN
fbem-24781	2	27	of	of	ADP
fbem-24781	2	28	“	"	PUNCT
fbem-24781	2	29	digital	digital	ADJ
fbem-24781	2	30	commerce	commerce	NOUN
fbem-24781	2	31	and	and	CCONJ
fbem-24781	2	32	rural	rural	ADJ
fbem-24781	2	33	development	development	NOUN
fbem-24781	2	34	”	"	PUNCT
fbem-24781	3	1	qiongqiong	qiongqiong	PROPN
fbem-24781	3	2	zhang	zhang	PROPN
fbem-24781	3	3	wenzhou	wenzhou	PROPN
fbem-24781	3	4	polytechnic	polytechnic	PROPN
fbem-24781	3	5	,	,	PUNCT
fbem-24781	3	6	wenzhou	wenzhou	PROPN
fbem-24781	3	7	325000	325000	NUM
fbem-24781	3	8	,	,	PUNCT
fbem-24781	3	9	china	china	PROPN
fbem-24781	3	10	abstract	abstract	NOUN
fbem-24781	3	11	:	:	PUNCT
fbem-24781	3	12	under	under	ADP
fbem-24781	3	13	the	the	DET
fbem-24781	3	14	background	background	NOUN
fbem-24781	3	15	of	of	ADP
fbem-24781	3	16	“	"	PUNCT
fbem-24781	3	17	digital	digital	ADJ
fbem-24781	3	18	commerce	commerce	NOUN
fbem-24781	3	19	and	and	CCONJ
fbem-24781	3	20	rural	rural	ADJ
fbem-24781	3	21	development	development	NOUN
fbem-24781	3	22	”	"	PUNCT
fbem-24781	3	23	,	,	PUNCT
fbem-24781	3	24	utilizing	utilize	VERB
fbem-24781	3	25	new	new	ADJ
fbem-24781	3	26	media	medium	NOUN
fbem-24781	3	27	for	for	ADP
fbem-24781	3	28	marketing	marketing	NOUN
fbem-24781	3	29	has	have	AUX
fbem-24781	3	30	become	become	VERB
fbem-24781	3	31	the	the	DET
fbem-24781	3	32	main	main	ADJ
fbem-24781	3	33	way	way	NOUN
fbem-24781	3	34	to	to	PART
fbem-24781	3	35	expand	expand	VERB
fbem-24781	3	36	the	the	DET
fbem-24781	3	37	sales	sale	NOUN
fbem-24781	3	38	of	of	ADP
fbem-24781	3	39	agricultural	agricultural	ADJ
fbem-24781	3	40	products.this	products.this	PRON
fbem-24781	3	41	paper	paper	NOUN
fbem-24781	3	42	takes	take	VERB
fbem-24781	3	43	farmer	farmer	NOUN
fbem-24781	3	44	survey	survey	NOUN
fbem-24781	3	45	data	datum	NOUN
fbem-24781	3	46	as	as	ADP
fbem-24781	3	47	a	a	DET
fbem-24781	3	48	sample	sample	NOUN
fbem-24781	3	49	,	,	PUNCT
fbem-24781	3	50	based	base	VERB
fbem-24781	3	51	on	on	ADP
fbem-24781	3	52	the	the	DET
fbem-24781	3	53	theory	theory	NOUN
fbem-24781	3	54	of	of	ADP
fbem-24781	3	55	planned	plan	VERB
fbem-24781	3	56	behavior	behavior	NOUN
fbem-24781	3	57	,	,	PUNCT
fbem-24781	3	58	explores	explore	VERB
fbem-24781	3	59	the	the	DET
fbem-24781	3	60	influencing	influence	VERB
fbem-24781	3	61	factors	factor	NOUN
fbem-24781	3	62	of	of	ADP
fbem-24781	3	63	the	the	DET
fbem-24781	3	64	“	"	PUNCT
fbem-24781	3	65	digital	digital	ADJ
fbem-24781	3	66	commerce	commerce	NOUN
fbem-24781	3	67	and	and	CCONJ
fbem-24781	3	68	rural	rural	ADJ
fbem-24781	3	69	development	development	NOUN
fbem-24781	3	70	”	"	PUNCT
fbem-24781	3	71	policy	policy	NOUN
fbem-24781	3	72	,	,	PUNCT
fbem-24781	3	73	and	and	CCONJ
fbem-24781	3	74	establishes	establish	VERB
fbem-24781	3	75	a	a	DET
fbem-24781	3	76	model	model	NOUN
fbem-24781	3	77	of	of	ADP
fbem-24781	3	78	the	the	DET
fbem-24781	3	79	influencing	influence	VERB
fbem-24781	3	80	factors	factor	NOUN
fbem-24781	3	81	of	of	ADP
fbem-24781	3	82	farmer	farmer	NOUN
fbem-24781	3	83	’	'	PUNCT
fbem-24781	3	84	new	new	ADJ
fbem-24781	3	85	media	medium	NOUN
fbem-24781	3	86	marketing	marketing	NOUN
fbem-24781	3	87	willingness	willingness	NOUN
fbem-24781	3	88	and	and	CCONJ
fbem-24781	3	89	behavior	behavior	NOUN
fbem-24781	3	90	in	in	ADP
fbem-24781	3	91	the	the	DET
fbem-24781	3	92	new	new	ADJ
fbem-24781	3	93	media	medium	NOUN
fbem-24781	3	94	environment.research	environment.research	PROPN
fbem-24781	3	95	has	have	AUX
fbem-24781	3	96	found	find	VERB
fbem-24781	3	97	that	that	SCONJ
fbem-24781	3	98	subjective	subjective	ADJ
fbem-24781	3	99	norms	norm	NOUN
fbem-24781	3	100	have	have	AUX
fbem-24781	3	101	become	become	VERB
fbem-24781	3	102	the	the	DET
fbem-24781	3	103	most	most	ADV
fbem-24781	3	104	important	important	ADJ
fbem-24781	3	105	factor	factor	NOUN
fbem-24781	3	106	influencing	influence	VERB
fbem-24781	3	107	farmers	farmer	NOUN
fbem-24781	3	108	’	’	PART
fbem-24781	3	109	attitudes	attitude	NOUN
fbem-24781	3	110	towards	towards	ADP
fbem-24781	3	111	using	use	VERB
fbem-24781	3	112	new	new	ADJ
fbem-24781	3	113	media	medium	NOUN
fbem-24781	3	114	for	for	ADP
fbem-24781	3	115	marketing	market	VERB
fbem-24781	3	116	agricultural	agricultural	ADJ
fbem-24781	3	117	products	product	NOUN
fbem-24781	3	118	.	.	PUNCT
fbem-24781	4	1	the	the	DET
fbem-24781	4	2	policy	policy	NOUN
fbem-24781	4	3	of	of	ADP
fbem-24781	4	4	digital	digital	ADJ
fbem-24781	4	5	commerce	commerce	NOUN
fbem-24781	4	6	and	and	CCONJ
fbem-24781	4	7	rural	rural	ADJ
fbem-24781	4	8	development	development	NOUN
fbem-24781	4	9	’	'	PUNCT
fbem-24781	4	10	has	have	AUX
fbem-24781	4	11	become	become	VERB
fbem-24781	4	12	the	the	DET
fbem-24781	4	13	most	most	ADV
fbem-24781	4	14	important	important	ADJ
fbem-24781	4	15	factor	factor	NOUN
fbem-24781	4	16	affecting	affect	VERB
fbem-24781	4	17	farmers	farmer	NOUN
fbem-24781	4	18	’	’	PART
fbem-24781	4	19	intention	intention	NOUN
fbem-24781	4	20	to	to	PART
fbem-24781	4	21	use	use	VERB
fbem-24781	4	22	new	new	ADJ
fbem-24781	4	23	media	medium	NOUN
fbem-24781	4	24	for	for	ADP
fbem-24781	4	25	marketing	market	VERB
fbem-24781	4	26	agricultural	agricultural	ADJ
fbem-24781	4	27	products	product	NOUN
fbem-24781	4	28	.	.	PUNCT
fbem-24781	5	1	perceived	perceive	VERB
fbem-24781	5	2	behavioral	behavioral	ADJ
fbem-24781	5	3	control	control	NOUN
fbem-24781	5	4	does	do	AUX
fbem-24781	5	5	not	not	PART
fbem-24781	5	6	have	have	VERB
fbem-24781	5	7	a	a	DET
fbem-24781	5	8	significant	significant	ADJ
fbem-24781	5	9	impact	impact	NOUN
fbem-24781	5	10	on	on	ADP
fbem-24781	5	11	farmers	farmer	NOUN
fbem-24781	5	12	’	’	PART
fbem-24781	5	13	attitudes	attitude	NOUN
fbem-24781	5	14	and	and	CCONJ
fbem-24781	5	15	intentions	intention	NOUN
fbem-24781	5	16	towards	towards	ADP
fbem-24781	5	17	using	use	VERB
fbem-24781	5	18	new	new	ADJ
fbem-24781	5	19	media	medium	NOUN
fbem-24781	5	20	for	for	ADP
fbem-24781	5	21	marketing	market	VERB
fbem-24781	5	22	agricultural	agricultural	ADJ
fbem-24781	5	23	products.from	products.from	ADP
fbem-24781	5	24	the	the	DET
fbem-24781	5	25	aspects	aspect	NOUN
fbem-24781	5	26	of	of	ADP
fbem-24781	5	27	strengthening	strengthen	VERB
fbem-24781	5	28	the	the	DET
fbem-24781	5	29	concept	concept	NOUN
fbem-24781	5	30	of	of	ADP
fbem-24781	5	31	new	new	ADJ
fbem-24781	5	32	media	medium	NOUN
fbem-24781	5	33	marketing	marketing	NOUN
fbem-24781	5	34	,	,	PUNCT
fbem-24781	5	35	carrying	carry	VERB
fbem-24781	5	36	out	out	ADP
fbem-24781	5	37	training	training	NOUN
fbem-24781	5	38	of	of	ADP
fbem-24781	5	39	new	new	ADJ
fbem-24781	5	40	media	medium	NOUN
fbem-24781	5	41	marketing	marketing	NOUN
fbem-24781	5	42	,	,	PUNCT
fbem-24781	5	43	building	build	VERB
fbem-24781	5	44	a	a	DET
fbem-24781	5	45	public	public	ADJ
fbem-24781	5	46	service	service	NOUN
fbem-24781	5	47	support	support	NOUN
fbem-24781	5	48	system	system	NOUN
fbem-24781	5	49	,	,	PUNCT
fbem-24781	5	50	and	and	CCONJ
fbem-24781	5	51	cultivating	cultivate	VERB
fbem-24781	5	52	and	and	CCONJ
fbem-24781	5	53	introducing	introduce	VERB
fbem-24781	5	54	professional	professional	ADJ
fbem-24781	5	55	and	and	CCONJ
fbem-24781	5	56	technical	technical	ADJ
fbem-24781	5	57	personnel	personnel	NOUN
fbem-24781	5	58	,	,	PUNCT
fbem-24781	5	59	th	th	X
fbem-24781	5	60	is	be	AUX
fbem-24781	5	61	paper	paper	NOUN
fbem-24781	5	62	provides	provide	VERB
fbem-24781	5	63	policy	policy	NOUN
fbem-24781	5	64	suggestions	suggestion	NOUN
fbem-24781	5	65	for	for	ADP
fbem-24781	5	66	enhancing	enhance	VERB
fbem-24781	5	67	farmers	farmer	NOUN
fbem-24781	5	68	’	'	PUNCT
fbem-24781	5	69	willingness	willingness	NOUN
fbem-24781	5	70	to	to	PART
fbem-24781	5	71	carry	carry	VERB
fbem-24781	5	72	out	out	ADP
fbem-24781	5	73	new	new	ADJ
fbem-24781	5	74	media	medium	NOUN
fbem-24781	5	75	marketing	marketing	NOUN
fbem-24781	5	76	.	.	PUNCT
fbem-24781	6	1	keywords	keyword	NOUN
fbem-24781	6	2	:	:	PUNCT
fbem-24781	6	3	the	the	DET
fbem-24781	6	4	policy	policy	NOUN
fbem-24781	6	5	of	of	ADP
fbem-24781	6	6	digital	digital	ADJ
fbem-24781	6	7	commerce	commerce	NOUN
fbem-24781	6	8	and	and	CCONJ
fbem-24781	6	9	rural	rural	ADJ
fbem-24781	6	10	development	development	NOUN
fbem-24781	6	11	,	,	PUNCT
fbem-24781	6	12	new	new	ADJ
fbem-24781	6	13	media	medium	NOUN
fbem-24781	6	14	,	,	PUNCT
fbem-24781	6	15	theory	theory	NOUN
fbem-24781	6	16	of	of	ADP
fbem-24781	6	17	planned	plan	VERB
fbem-24781	6	18	behavior(tpb	behavior(tpb	NOUN
fbem-24781	6	19	)	)	PUNCT
fbem-24781	6	20	.	.	PUNCT
fbem-24781	7	1	1	1	X
fbem-24781	7	2	.	.	X
fbem-24781	7	3	introduction	introduction	NOUN
fbem-24781	7	4	the	the	DET
fbem-24781	7	5	term	term	NOUN
fbem-24781	7	6	“	"	PUNCT
fbem-24781	7	7	digital	digital	ADJ
fbem-24781	7	8	commerce	commerce	NOUN
fbem-24781	7	9	and	and	CCONJ
fbem-24781	7	10	rural	rural	ADJ
fbem-24781	7	11	development	development	NOUN
fbem-24781	7	12	”	"	PUNCT
fbem-24781	7	13	first	first	ADV
fbem-24781	7	14	appeared	appear	VERB
fbem-24781	7	15	in	in	ADP
fbem-24781	7	16	the	the	DET
fbem-24781	7	17	14th	14th	ADJ
fbem-24781	7	18	five	five	NUM
fbem-24781	7	19	year	year	NOUN
fbem-24781	7	20	plan	plan	NOUN
fbem-24781	7	21	for	for	ADP
fbem-24781	7	22	the	the	DET
fbem-24781	7	23	development	development	NOUN
fbem-24781	7	24	of	of	ADP
fbem-24781	7	25	e	e	NOUN
fbem-24781	7	26	-	-	NOUN
fbem-24781	7	27	commerce	commerce	NOUN
fbem-24781	7	28	[	[	X
fbem-24781	7	29	1	1	NUM
fbem-24781	7	30	]	]	PUNCT
fbem-24781	7	31	released	release	VERB
fbem-24781	7	32	in	in	ADP
fbem-24781	7	33	october	october	PROPN
fbem-24781	7	34	2021	2021	NUM
fbem-24781	7	35	,	,	PUNCT
fbem-24781	7	36	which	which	PRON
fbem-24781	7	37	means	mean	VERB
fbem-24781	7	38	deeply	deeply	ADV
fbem-24781	7	39	integrating	integrate	VERB
fbem-24781	7	40	agriculture	agriculture	NOUN
fbem-24781	7	41	and	and	CCONJ
fbem-24781	7	42	commerce	commerce	NOUN
fbem-24781	7	43	through	through	ADP
fbem-24781	7	44	ecommerce	ecommerce	NOUN
fbem-24781	7	45	platforms	platform	NOUN
fbem-24781	7	46	,	,	PUNCT
fbem-24781	7	47	empowering	empower	VERB
fbem-24781	7	48	rural	rural	ADJ
fbem-24781	7	49	economic	economic	ADJ
fbem-24781	7	50	development	development	NOUN
fbem-24781	7	51	with	with	ADP
fbem-24781	7	52	digital	digital	ADJ
fbem-24781	7	53	technology	technology	NOUN
fbem-24781	7	54	and	and	CCONJ
fbem-24781	7	55	data	datum	NOUN
fbem-24781	7	56	elements	element	NOUN
fbem-24781	7	57	,	,	PUNCT
fbem-24781	7	58	promoting	promote	VERB
fbem-24781	7	59	the	the	DET
fbem-24781	7	60	digitization	digitization	NOUN
fbem-24781	7	61	and	and	CCONJ
fbem-24781	7	62	industrial	industrial	ADJ
fbem-24781	7	63	revitalization	revitalization	NOUN
fbem-24781	7	64	of	of	ADP
fbem-24781	7	65	the	the	DET
fbem-24781	7	66	agricultural	agricultural	ADJ
fbem-24781	7	67	industry	industry	NOUN
fbem-24781	7	68	.	.	PUNCT
fbem-24781	8	1	by	by	ADP
fbem-24781	8	2	utilizing	utilize	VERB
fbem-24781	8	3	digital	digital	ADJ
fbem-24781	8	4	information	information	NOUN
fbem-24781	8	5	technology	technology	NOUN
fbem-24781	8	6	,	,	PUNCT
fbem-24781	8	7	it	it	PRON
fbem-24781	8	8	can	can	AUX
fbem-24781	8	9	create	create	VERB
fbem-24781	8	10	an	an	DET
fbem-24781	8	11	intelligent	intelligent	ADJ
fbem-24781	8	12	supply	supply	NOUN
fbem-24781	8	13	chain	chain	NOUN
fbem-24781	8	14	and	and	CCONJ
fbem-24781	8	15	empower	empower	VERB
fbem-24781	8	16	the	the	DET
fbem-24781	8	17	development	development	NOUN
fbem-24781	8	18	of	of	ADP
fbem-24781	8	19	agriculture	agriculture	NOUN
fbem-24781	8	20	and	and	CCONJ
fbem-24781	8	21	rural	rural	ADJ
fbem-24781	8	22	production	production	NOUN
fbem-24781	8	23	.	.	PUNCT
fbem-24781	9	1	digital	digital	PROPN
fbem-24781	9	2	commerce	commerce	PROPN
fbem-24781	9	3	and	and	CCONJ
fbem-24781	9	4	rural	rural	ADJ
fbem-24781	9	5	development	development	NOUN
fbem-24781	9	6	means	mean	VERB
fbem-24781	9	7	fully	fully	ADV
fbem-24781	9	8	unleashing	unleash	VERB
fbem-24781	9	9	the	the	DET
fbem-24781	9	10	empowering	empowering	ADJ
fbem-24781	9	11	effect	effect	NOUN
fbem-24781	9	12	of	of	ADP
fbem-24781	9	13	digital	digital	ADJ
fbem-24781	9	14	technology	technology	NOUN
fbem-24781	9	15	and	and	CCONJ
fbem-24781	9	16	data	datum	NOUN
fbem-24781	9	17	resources	resource	NOUN
fbem-24781	9	18	on	on	ADP
fbem-24781	9	19	the	the	DET
fbem-24781	9	20	rural	rural	ADJ
fbem-24781	9	21	business	business	NOUN
fbem-24781	9	22	field	field	NOUN
fbem-24781	9	23	,	,	PUNCT
fbem-24781	9	24	comprehensively	comprehensively	ADV
fbem-24781	9	25	improving	improve	VERB
fbem-24781	9	26	the	the	DET
fbem-24781	9	27	digitalization	digitalization	NOUN
fbem-24781	9	28	,	,	PUNCT
fbem-24781	9	29	networking	networking	NOUN
fbem-24781	9	30	,	,	PUNCT
fbem-24781	9	31	and	and	CCONJ
fbem-24781	9	32	intelligence	intelligence	NOUN
fbem-24781	9	33	level	level	NOUN
fbem-24781	9	34	of	of	ADP
fbem-24781	9	35	rural	rural	ADJ
fbem-24781	9	36	economic	economic	ADJ
fbem-24781	9	37	development	development	NOUN
fbem-24781	9	38	,	,	PUNCT
fbem-24781	9	39	promoting	promote	VERB
fbem-24781	9	40	the	the	DET
fbem-24781	9	41	highquality	highquality	NOUN
fbem-24781	9	42	development	development	NOUN
fbem-24781	9	43	of	of	ADP
fbem-24781	9	44	rural	rural	ADJ
fbem-24781	9	45	e	e	NOUN
fbem-24781	9	46	-	-	NOUN
fbem-24781	9	47	commerce	commerce	NOUN
fbem-24781	9	48	,	,	PUNCT
fbem-24781	9	49	and	and	CCONJ
fbem-24781	9	50	supporting	support	VERB
fbem-24781	9	51	and	and	CCONJ
fbem-24781	9	52	promoting	promote	VERB
fbem-24781	9	53	the	the	DET
fbem-24781	9	54	development	development	NOUN
fbem-24781	9	55	of	of	ADP
fbem-24781	9	56	agricultural	agricultural	ADJ
fbem-24781	9	57	production	production	NOUN
fbem-24781	9	58	and	and	CCONJ
fbem-24781	9	59	rural	rural	ADJ
fbem-24781	9	60	industrial	industrial	ADJ
fbem-24781	9	61	revitalization	revitalization	NOUN
fbem-24781	9	62	.	.	PUNCT
fbem-24781	10	1	for	for	ADP
fbem-24781	10	2	farmers	farmer	NOUN
fbem-24781	10	3	,	,	PUNCT
fbem-24781	10	4	utilizing	utilize	VERB
fbem-24781	10	5	new	new	ADJ
fbem-24781	10	6	media	medium	NOUN
fbem-24781	10	7	to	to	PART
fbem-24781	10	8	expand	expand	VERB
fbem-24781	10	9	the	the	DET
fbem-24781	10	10	sales	sale	NOUN
fbem-24781	10	11	channels	channel	NOUN
fbem-24781	10	12	of	of	ADP
fbem-24781	10	13	agricultural	agricultural	ADJ
fbem-24781	10	14	products	product	NOUN
fbem-24781	10	15	is	be	AUX
fbem-24781	10	16	an	an	DET
fbem-24781	10	17	important	important	ADJ
fbem-24781	10	18	practical	practical	ADJ
fbem-24781	10	19	significance	significance	NOUN
fbem-24781	10	20	of	of	ADP
fbem-24781	10	21	“	"	PUNCT
fbem-24781	10	22	digital	digital	ADJ
fbem-24781	10	23	commerce	commerce	NOUN
fbem-24781	10	24	and	and	CCONJ
fbem-24781	10	25	rural	rural	ADJ
fbem-24781	10	26	development	development	NOUN
fbem-24781	10	27	”	"	PUNCT
fbem-24781	10	28	.	.	PUNCT
fbem-24781	11	1	due	due	ADP
fbem-24781	11	2	to	to	ADP
fbem-24781	11	3	the	the	DET
fbem-24781	11	4	short	short	ADJ
fbem-24781	11	5	rise	rise	NOUN
fbem-24781	11	6	of	of	ADP
fbem-24781	11	7	new	new	ADJ
fbem-24781	11	8	media	medium	NOUN
fbem-24781	11	9	,	,	PUNCT
fbem-24781	11	10	there	there	PRON
fbem-24781	11	11	is	be	VERB
fbem-24781	11	12	a	a	DET
fbem-24781	11	13	relative	relative	ADJ
fbem-24781	11	14	lack	lack	NOUN
fbem-24781	11	15	of	of	ADP
fbem-24781	11	16	research	research	NOUN
fbem-24781	11	17	on	on	ADP
fbem-24781	11	18	the	the	DET
fbem-24781	11	19	impact	impact	NOUN
fbem-24781	11	20	of	of	ADP
fbem-24781	11	21	new	new	ADJ
fbem-24781	11	22	media	medium	NOUN
fbem-24781	11	23	on	on	ADP
fbem-24781	11	24	farmers	farmer	NOUN
fbem-24781	11	25	’	'	PUNCT
fbem-24781	11	26	willingness	willingness	NOUN
fbem-24781	11	27	and	and	CCONJ
fbem-24781	11	28	behavior	behavior	NOUN
fbem-24781	11	29	in	in	ADP
fbem-24781	11	30	new	new	ADJ
fbem-24781	11	31	media	medium	NOUN
fbem-24781	11	32	marketing	marketing	NOUN
fbem-24781	11	33	both	both	CCONJ
fbem-24781	11	34	domestically	domestically	ADV
fbem-24781	11	35	and	and	CCONJ
fbem-24781	11	36	internationally	internationally	ADV
fbem-24781	11	37	.	.	PUNCT
fbem-24781	12	1	currently	currently	ADV
fbem-24781	12	2	,	,	PUNCT
fbem-24781	12	3	domestic	domestic	ADJ
fbem-24781	12	4	research	research	NOUN
fbem-24781	12	5	mainly	mainly	ADV
fbem-24781	12	6	focuses	focus	VERB
fbem-24781	12	7	on	on	ADP
fbem-24781	12	8	studying	study	VERB
fbem-24781	12	9	the	the	DET
fbem-24781	12	10	sales	sale	NOUN
fbem-24781	12	11	situation	situation	NOUN
fbem-24781	12	12	of	of	ADP
fbem-24781	12	13	agricultural	agricultural	ADJ
fbem-24781	12	14	products	product	NOUN
fbem-24781	12	15	in	in	ADP
fbem-24781	12	16	individual	individual	ADJ
fbem-24781	12	17	provinces	province	NOUN
fbem-24781	12	18	in	in	ADP
fbem-24781	12	19	the	the	DET
fbem-24781	12	20	new	new	ADJ
fbem-24781	12	21	media	medium	NOUN
fbem-24781	12	22	environment	environment	NOUN
fbem-24781	12	23	and	and	CCONJ
fbem-24781	12	24	proposing	propose	VERB
fbem-24781	12	25	optimization	optimization	NOUN
fbem-24781	12	26	suggestions	suggestion	NOUN
fbem-24781	12	27	.	.	PUNCT
fbem-24781	13	1	bai	bai	PROPN
fbem-24781	13	2	kun	kun	PROPN
fbem-24781	13	3	and	and	CCONJ
fbem-24781	13	4	others	other	NOUN
fbem-24781	13	5	,	,	PUNCT
fbem-24781	13	6	taking	take	VERB
fbem-24781	13	7	guangxi	guangxi	NOUN
fbem-24781	13	8	’s	’s	PART
fbem-24781	13	9	agricultural	agricultural	ADJ
fbem-24781	13	10	products	product	NOUN
fbem-24781	13	11	as	as	ADP
fbem-24781	13	12	an	an	DET
fbem-24781	13	13	example	example	NOUN
fbem-24781	13	14	,	,	PUNCT
fbem-24781	13	15	have	have	AUX
fbem-24781	13	16	proposed	propose	VERB
fbem-24781	13	17	suggestions	suggestion	NOUN
fbem-24781	13	18	for	for	ADP
fbem-24781	13	19	optimizing	optimize	VERB
fbem-24781	13	20	sales	sale	NOUN
fbem-24781	13	21	channel	channel	NOUN
fbem-24781	13	22	models	model	NOUN
fbem-24781	13	23	in	in	ADP
fbem-24781	13	24	the	the	DET
fbem-24781	13	25	new	new	ADJ
fbem-24781	13	26	media	medium	NOUN
fbem-24781	13	27	environment	environment	NOUN
fbem-24781	13	28	[	[	X
fbem-24781	13	29	2	2	NUM
fbem-24781	13	30	]	]	PUNCT
fbem-24781	13	31	.	.	PUNCT
fbem-24781	14	1	luo	luo	PROPN
fbem-24781	14	2	gangyi	gangyi	PROPN
fbem-24781	14	3	has	have	AUX
fbem-24781	14	4	analyzed	analyze	VERB
fbem-24781	14	5	the	the	DET
fbem-24781	14	6	problems	problem	NOUN
fbem-24781	14	7	existing	exist	VERB
fbem-24781	14	8	in	in	ADP
fbem-24781	14	9	the	the	DET
fbem-24781	14	10	new	new	ADJ
fbem-24781	14	11	media	medium	NOUN
fbem-24781	14	12	marketing	marketing	NOUN
fbem-24781	14	13	of	of	ADP
fbem-24781	14	14	agricultural	agricultural	ADJ
fbem-24781	14	15	products	product	NOUN
fbem-24781	14	16	in	in	ADP
fbem-24781	14	17	liaoning	liaoning	PROPN
fbem-24781	14	18	province	province	NOUN
fbem-24781	14	19	and	and	CCONJ
fbem-24781	14	20	put	put	VERB
fbem-24781	14	21	forward	forward	ADV
fbem-24781	14	22	relevant	relevant	ADJ
fbem-24781	14	23	countermeasures	countermeasure	NOUN
fbem-24781	15	1	[	[	X
fbem-24781	15	2	3].wang	3].wang	NUM
fbem-24781	15	3	lulu	lulu	NOUN
fbem-24781	15	4	and	and	CCONJ
fbem-24781	15	5	others	other	NOUN
fbem-24781	15	6	,	,	PUNCT
fbem-24781	15	7	by	by	ADP
fbem-24781	15	8	analyzing	analyze	VERB
fbem-24781	15	9	the	the	DET
fbem-24781	15	10	current	current	ADJ
fbem-24781	15	11	situation	situation	NOUN
fbem-24781	15	12	of	of	ADP
fbem-24781	15	13	new	new	ADJ
fbem-24781	15	14	media	medium	NOUN
fbem-24781	15	15	marketing	marketing	NOUN
fbem-24781	15	16	of	of	ADP
fbem-24781	15	17	agricultural	agricultural	ADJ
fbem-24781	15	18	products	product	NOUN
fbem-24781	15	19	in	in	ADP
fbem-24781	15	20	heilongjiang	heilongjiang	PROPN
fbem-24781	15	21	province	province	NOUN
fbem-24781	15	22	,	,	PUNCT
fbem-24781	15	23	have	have	AUX
fbem-24781	15	24	identified	identify	VERB
fbem-24781	15	25	the	the	DET
fbem-24781	15	26	pain	pain	NOUN
fbem-24781	15	27	points	point	NOUN
fbem-24781	15	28	hindering	hinder	VERB
fbem-24781	15	29	the	the	DET
fbem-24781	15	30	development	development	NOUN
fbem-24781	15	31	of	of	ADP
fbem-24781	15	32	new	new	ADJ
fbem-24781	15	33	media	medium	NOUN
fbem-24781	15	34	marketing	marketing	NOUN
fbem-24781	15	35	and	and	CCONJ
fbem-24781	15	36	proposed	propose	VERB
fbem-24781	15	37	relevant	relevant	ADJ
fbem-24781	15	38	countermeasures	countermeasure	NOUN
fbem-24781	15	39	based	base	VERB
fbem-24781	15	40	on	on	ADP
fbem-24781	15	41	the	the	DET
fbem-24781	15	42	identified	identify	VERB
fbem-24781	15	43	problems	problem	NOUN
fbem-24781	15	44	[	[	X
fbem-24781	15	45	4	4	NUM
fbem-24781	15	46	]	]	PUNCT
fbem-24781	15	47	.	.	PUNCT
fbem-24781	16	1	some	some	DET
fbem-24781	16	2	scholars	scholar	NOUN
fbem-24781	16	3	have	have	AUX
fbem-24781	16	4	also	also	ADV
fbem-24781	16	5	proposed	propose	VERB
fbem-24781	16	6	constructive	constructive	ADJ
fbem-24781	16	7	suggestions	suggestion	NOUN
fbem-24781	16	8	from	from	ADP
fbem-24781	16	9	the	the	DET
fbem-24781	16	10	perspective	perspective	NOUN
fbem-24781	16	11	of	of	ADP
fbem-24781	16	12	improving	improve	VERB
fbem-24781	16	13	farmers	farmer	NOUN
fbem-24781	16	14	’	'	PUNCT
fbem-24781	16	15	new	new	ADJ
fbem-24781	16	16	media	medium	NOUN
fbem-24781	16	17	marketing	marketing	NOUN
fbem-24781	16	18	capabilities	capability	NOUN
fbem-24781	16	19	.	.	PUNCT
fbem-24781	17	1	zhang	zhang	PROPN
fbem-24781	17	2	mo	mo	PROPN
fbem-24781	17	3	applied	apply	VERB
fbem-24781	17	4	logistic	logistic	ADJ
fbem-24781	17	5	binary	binary	ADJ
fbem-24781	17	6	regression	regression	NOUN
fbem-24781	17	7	analysis	analysis	NOUN
fbem-24781	17	8	to	to	PART
fbem-24781	17	9	identify	identify	VERB
fbem-24781	17	10	factors	factor	NOUN
fbem-24781	17	11	affecting	affect	VERB
fbem-24781	17	12	family	family	NOUN
fbem-24781	17	13	farm	farm	NOUN
fbem-24781	17	14	owners	owner	NOUN
fbem-24781	17	15	’	'	PUNCT
fbem-24781	17	16	new	new	ADJ
fbem-24781	17	17	media	medium	NOUN
fbem-24781	17	18	marketing	marketing	NOUN
fbem-24781	17	19	capabilities	capability	NOUN
fbem-24781	17	20	and	and	CCONJ
fbem-24781	17	21	training	training	NOUN
fbem-24781	17	22	willingness	willingness	NOUN
fbem-24781	17	23	,	,	PUNCT
fbem-24781	17	24	and	and	CCONJ
fbem-24781	17	25	proposed	propose	VERB
fbem-24781	17	26	measures	measure	NOUN
fbem-24781	17	27	for	for	ADP
fbem-24781	17	28	training	train	VERB
fbem-24781	17	29	family	family	NOUN
fbem-24781	17	30	farm	farm	NOUN
fbem-24781	17	31	owners	owner	NOUN
fbem-24781	17	32	in	in	ADP
fbem-24781	17	33	new	new	ADJ
fbem-24781	17	34	media	medium	NOUN
fbem-24781	17	35	marketing	marketing	NOUN
fbem-24781	17	36	capabilities	capability	NOUN
fbem-24781	17	37	[	[	X
fbem-24781	17	38	5	5	NUM
fbem-24781	17	39	]	]	PUNCT
fbem-24781	17	40	.	.	PUNCT
fbem-24781	18	1	chen	chen	PROPN
fbem-24781	18	2	weihong	weihong	PROPN
fbem-24781	18	3	and	and	CCONJ
fbem-24781	18	4	others	other	NOUN
fbem-24781	18	5	,	,	PUNCT
fbem-24781	18	6	taking	take	VERB
fbem-24781	18	7	the	the	DET
fbem-24781	18	8	new	new	ADJ
fbem-24781	18	9	media	medium	NOUN
fbem-24781	18	10	platform	platform	NOUN
fbem-24781	18	11	“	"	PUNCT
fbem-24781	18	12	live	live	VERB
fbem-24781	18	13	streaming	streaming	NOUN
fbem-24781	18	14	+	+	CCONJ
fbem-24781	18	15	short	short	ADJ
fbem-24781	18	16	videos	video	NOUN
fbem-24781	18	17	+	+	CCONJ
fbem-24781	18	18	mall	mall	NOUN
fbem-24781	18	19	”	"	PUNCT
fbem-24781	18	20	as	as	ADP
fbem-24781	18	21	a	a	DET
fbem-24781	18	22	case	case	NOUN
fbem-24781	18	23	study	study	NOUN
fbem-24781	18	24	to	to	PART
fbem-24781	18	25	assist	assist	VERB
fbem-24781	18	26	farmers	farmer	NOUN
fbem-24781	18	27	,	,	PUNCT
fbem-24781	18	28	have	have	AUX
fbem-24781	18	29	explained	explain	VERB
fbem-24781	18	30	from	from	ADP
fbem-24781	18	31	both	both	CCONJ
fbem-24781	18	32	theoretical	theoretical	ADJ
fbem-24781	18	33	and	and	CCONJ
fbem-24781	18	34	case	case	NOUN
fbem-24781	18	35	perspectives	perspective	NOUN
fbem-24781	18	36	the	the	DET
fbem-24781	18	37	theoretical	theoretical	ADJ
fbem-24781	18	38	mechanism	mechanism	NOUN
fbem-24781	18	39	and	and	CCONJ
fbem-24781	18	40	policy	policy	NOUN
fbem-24781	18	41	effects	effect	NOUN
fbem-24781	18	42	of	of	ADP
fbem-24781	18	43	internet	internet	NOUN
fbem-24781	18	44	marketing	marketing	NOUN
fbem-24781	18	45	in	in	ADP
fbem-24781	18	46	promoting	promote	VERB
fbem-24781	18	47	rural	rural	ADJ
fbem-24781	18	48	industrial	industrial	ADJ
fbem-24781	18	49	development	development	NOUN
fbem-24781	18	50	in	in	ADP
fbem-24781	18	51	the	the	DET
fbem-24781	18	52	internet	internet	NOUN
fbem-24781	18	53	plus	plus	CCONJ
fbem-24781	18	54	era	era	NOUN
fbem-24781	19	1	[	[	X
fbem-24781	19	2	6	6	NUM
fbem-24781	19	3	]	]	PUNCT
fbem-24781	19	4	.	.	PUNCT
fbem-24781	20	1	2	2	X
fbem-24781	20	2	.	.	X
fbem-24781	20	3	theories	theory	NOUN
fbem-24781	20	4	and	and	CCONJ
fbem-24781	20	5	assumptions	assumption	VERB
fbem-24781	20	6	the	the	DET
fbem-24781	20	7	theory	theory	NOUN
fbem-24781	20	8	of	of	ADP
fbem-24781	20	9	planned	plan	VERB
fbem-24781	20	10	behavior	behavior	NOUN
fbem-24781	20	11	(	(	PUNCT
fbem-24781	20	12	tpb	tpb	NOUN
fbem-24781	20	13	)	)	PUNCT
fbem-24781	20	14	,	,	PUNCT
fbem-24781	20	15	proposed	propose	VERB
fbem-24781	20	16	by	by	ADP
fbem-24781	20	17	icek	icek	NOUN
fbem-24781	20	18	ajzen	ajzen	NOUN
fbem-24781	21	1	[	[	X
fbem-24781	21	2	7	7	NUM
fbem-24781	21	3	]	]	PUNCT
fbem-24781	21	4	,	,	PUNCT
fbem-24781	21	5	is	be	AUX
fbem-24781	21	6	a	a	DET
fbem-24781	21	7	mature	mature	ADJ
fbem-24781	21	8	social	social	ADJ
fbem-24781	21	9	psychology	psychology	NOUN
fbem-24781	21	10	theory	theory	NOUN
fbem-24781	21	11	that	that	PRON
fbem-24781	21	12	has	have	AUX
fbem-24781	21	13	been	be	AUX
fbem-24781	21	14	widely	widely	ADV
fbem-24781	21	15	applied	apply	VERB
fbem-24781	21	16	in	in	ADP
fbem-24781	21	17	fields	field	NOUN
fbem-24781	21	18	such	such	ADJ
fbem-24781	21	19	as	as	ADP
fbem-24781	21	20	management	management	NOUN
fbem-24781	21	21	,	,	PUNCT
fbem-24781	21	22	nursing	nursing	NOUN
fbem-24781	21	23	,	,	PUNCT
fbem-24781	21	24	and	and	CCONJ
fbem-24781	21	25	marketing	marketing	NOUN
fbem-24781	21	26	.	.	PUNCT
fbem-24781	22	1	as	as	SCONJ
fbem-24781	22	2	new	new	ADJ
fbem-24781	22	3	media	media	NOUN
fbem-24781	22	4	becomes	become	VERB
fbem-24781	22	5	a	a	DET
fbem-24781	22	6	part	part	NOUN
fbem-24781	22	7	of	of	ADP
fbem-24781	22	8	daily	daily	ADJ
fbem-24781	22	9	life	life	NOUN
fbem-24781	22	10	,	,	PUNCT
fbem-24781	22	11	scholars	scholar	NOUN
fbem-24781	22	12	are	be	AUX
fbem-24781	22	13	committed	commit	VERB
fbem-24781	22	14	to	to	ADP
fbem-24781	22	15	examining	examine	VERB
fbem-24781	22	16	the	the	DET
fbem-24781	22	17	predictive	predictive	ADJ
fbem-24781	22	18	and	and	CCONJ
fbem-24781	22	19	explanatory	explanatory	ADJ
fbem-24781	22	20	power	power	NOUN
fbem-24781	22	21	of	of	ADP
fbem-24781	22	22	tpb	tpb	NOUN
fbem-24781	22	23	on	on	ADP
fbem-24781	22	24	online	online	ADJ
fbem-24781	22	25	behavior	behavior	NOUN
fbem-24781	22	26	,	,	PUNCT
fbem-24781	22	27	including	include	VERB
fbem-24781	22	28	online	online	ADJ
fbem-24781	22	29	shopping	shopping	NOUN
fbem-24781	23	1	[	[	X
fbem-24781	23	2	8	8	NUM
fbem-24781	23	3	]	]	PUNCT
fbem-24781	23	4	,	,	PUNCT
fbem-24781	23	5	online	online	ADJ
fbem-24781	23	6	services	service	NOUN
fbem-24781	23	7	[	[	X
fbem-24781	23	8	9	9	NUM
fbem-24781	23	9	]	]	PUNCT
fbem-24781	23	10	,	,	PUNCT
fbem-24781	23	11	mobile	mobile	ADJ
fbem-24781	23	12	payments	payment	NOUN
fbem-24781	23	13	[	[	X
fbem-24781	23	14	10	10	NUM
fbem-24781	23	15	]	]	PUNCT
fbem-24781	23	16	and	and	CCONJ
fbem-24781	23	17	so	so	ADV
fbem-24781	23	18	on	on	ADV
fbem-24781	23	19	.	.	PUNCT
fbem-24781	24	1	therefore	therefore	ADV
fbem-24781	24	2	,	,	PUNCT
fbem-24781	24	3	tpb	tpb	NOUN
fbem-24781	24	4	can	can	AUX
fbem-24781	24	5	be	be	AUX
fbem-24781	24	6	used	use	VERB
fbem-24781	24	7	to	to	PART
fbem-24781	24	8	explore	explore	VERB
fbem-24781	24	9	the	the	DET
fbem-24781	24	10	influencing	influence	VERB
fbem-24781	24	11	factors	factor	NOUN
fbem-24781	24	12	of	of	ADP
fbem-24781	24	13	farmers	farmer	NOUN
fbem-24781	24	14	’	'	PUNCT
fbem-24781	24	15	willingness	willingness	NOUN
fbem-24781	24	16	and	and	CCONJ
fbem-24781	24	17	behavior	behavior	NOUN
fbem-24781	24	18	in	in	ADP
fbem-24781	24	19	new	new	ADJ
fbem-24781	24	20	media	medium	NOUN
fbem-24781	24	21	marketing	marketing	NOUN
fbem-24781	24	22	in	in	ADP
fbem-24781	24	23	the	the	DET
fbem-24781	24	24	new	new	ADJ
fbem-24781	24	25	media	medium	NOUN
fbem-24781	24	26	environment	environment	NOUN
fbem-24781	24	27	.	.	PUNCT
fbem-24781	25	1	according	accord	VERB
fbem-24781	25	2	to	to	ADP
fbem-24781	25	3	tpb	tpb	NOUN
fbem-24781	25	4	,	,	PUNCT
fbem-24781	25	5	human	human	ADJ
fbem-24781	25	6	behavior	behavior	NOUN
fbem-24781	25	7	patterns	pattern	NOUN
fbem-24781	25	8	are	be	AUX
fbem-24781	25	9	influenced	influence	VERB
fbem-24781	25	10	by	by	ADP
fbem-24781	25	11	three	three	NUM
fbem-24781	25	12	main	main	ADJ
fbem-24781	25	13	variables	variable	NOUN
fbem-24781	25	14	.	.	PUNCT
fbem-24781	26	1	personal	personal	ADJ
fbem-24781	26	2	behavior	behavior	NOUN
fbem-24781	26	3	attitude	attitude	NOUN
fbem-24781	26	4	refers	refer	VERB
fbem-24781	26	5	to	to	ADP
fbem-24781	26	6	the	the	DET
fbem-24781	26	7	positive	positive	ADJ
fbem-24781	26	8	or	or	CCONJ
fbem-24781	26	9	negative	negative	ADJ
fbem-24781	26	10	attitude	attitude	NOUN
fbem-24781	26	11	of	of	ADP
fbem-24781	26	12	farmers	farmer	NOUN
fbem-24781	26	13	towards	towards	ADP
fbem-24781	26	14	using	use	VERB
fbem-24781	26	15	new	new	ADJ
fbem-24781	26	16	392	392	NUM
fbem-24781	26	17	media	medium	NOUN
fbem-24781	26	18	to	to	PART
fbem-24781	26	19	market	market	VERB
fbem-24781	26	20	agricultural	agricultural	ADJ
fbem-24781	26	21	products	product	NOUN
fbem-24781	26	22	.	.	PUNCT
fbem-24781	27	1	subjective	subjective	ADJ
fbem-24781	27	2	norms	norm	NOUN
fbem-24781	27	3	refer	refer	VERB
fbem-24781	27	4	to	to	ADP
fbem-24781	27	5	the	the	DET
fbem-24781	27	6	extent	extent	NOUN
fbem-24781	27	7	to	to	PART
fbem-24781	27	8	which	which	PRON
fbem-24781	27	9	an	an	DET
fbem-24781	27	10	individual	individual	NOUN
fbem-24781	27	11	’s	’s	PART
fbem-24781	27	12	action	action	NOUN
fbem-24781	27	13	or	or	CCONJ
fbem-24781	27	14	intention	intention	NOUN
fbem-24781	27	15	is	be	AUX
fbem-24781	27	16	influenced	influence	VERB
fbem-24781	27	17	by	by	ADP
fbem-24781	27	18	the	the	DET
fbem-24781	27	19	opinions	opinion	NOUN
fbem-24781	27	20	of	of	ADP
fbem-24781	27	21	people	people	NOUN
fbem-24781	27	22	with	with	ADP
fbem-24781	27	23	whom	whom	PRON
fbem-24781	27	24	they	they	PRON
fbem-24781	27	25	have	have	VERB
fbem-24781	27	26	social	social	ADJ
fbem-24781	27	27	interactions	interaction	NOUN
fbem-24781	27	28	[	[	X
fbem-24781	27	29	11	11	NUM
fbem-24781	27	30	]	]	PUNCT
fbem-24781	27	31	.	.	PUNCT
fbem-24781	28	1	specifically	specifically	ADV
fbem-24781	28	2	,	,	PUNCT
fbem-24781	28	3	it	it	PRON
fbem-24781	28	4	refers	refer	VERB
fbem-24781	28	5	to	to	ADP
fbem-24781	28	6	the	the	DET
fbem-24781	28	7	social	social	ADJ
fbem-24781	28	8	pressure	pressure	NOUN
fbem-24781	28	9	perceived	perceive	VERB
fbem-24781	28	10	by	by	ADP
fbem-24781	28	11	farmers	farmer	NOUN
fbem-24781	28	12	when	when	SCONJ
fbem-24781	28	13	making	make	VERB
fbem-24781	28	14	decisions	decision	NOUN
fbem-24781	28	15	to	to	PART
fbem-24781	28	16	use	use	VERB
fbem-24781	28	17	new	new	ADJ
fbem-24781	28	18	media	medium	NOUN
fbem-24781	28	19	to	to	PART
fbem-24781	28	20	market	market	VERB
fbem-24781	28	21	agricultural	agricultural	ADJ
fbem-24781	28	22	products	product	NOUN
fbem-24781	28	23	.	.	PUNCT
fbem-24781	29	1	this	this	DET
fbem-24781	29	2	pressure	pressure	NOUN
fbem-24781	29	3	comes	come	VERB
fbem-24781	29	4	from	from	ADP
fbem-24781	29	5	family	family	NOUN
fbem-24781	29	6	members	member	NOUN
fbem-24781	29	7	,	,	PUNCT
fbem-24781	29	8	close	close	ADJ
fbem-24781	29	9	friends	friend	NOUN
fbem-24781	29	10	,	,	PUNCT
fbem-24781	29	11	colleagues	colleague	NOUN
fbem-24781	29	12	,	,	PUNCT
fbem-24781	29	13	etc	etc	X
fbem-24781	29	14	.	.	X
fbem-24781	29	15	,	,	PUNCT
fbem-24781	29	16	and	and	CCONJ
fbem-24781	29	17	subjective	subjective	ADJ
fbem-24781	29	18	norms	norm	NOUN
fbem-24781	29	19	play	play	VERB
fbem-24781	29	20	a	a	DET
fbem-24781	29	21	significant	significant	ADJ
fbem-24781	29	22	role	role	NOUN
fbem-24781	29	23	in	in	ADP
fbem-24781	29	24	influencing	influence	VERB
fbem-24781	29	25	an	an	DET
fbem-24781	29	26	individual	individual	NOUN
fbem-24781	29	27	’s	’s	PART
fbem-24781	29	28	acceptance	acceptance	NOUN
fbem-24781	29	29	and	and	CCONJ
fbem-24781	29	30	use	use	NOUN
fbem-24781	29	31	of	of	ADP
fbem-24781	29	32	technology	technology	NOUN
fbem-24781	29	33	[	[	X
fbem-24781	29	34	12	12	NUM
fbem-24781	29	35	]	]	PUNCT
fbem-24781	29	36	.	.	PUNCT
fbem-24781	30	1	perceived	perceive	VERB
fbem-24781	30	2	behavioral	behavioral	ADJ
fbem-24781	30	3	control	control	NOUN
fbem-24781	30	4	refers	refer	VERB
fbem-24781	30	5	to	to	ADP
fbem-24781	30	6	the	the	DET
fbem-24781	30	7	extent	extent	NOUN
fbem-24781	30	8	to	to	PART
fbem-24781	30	9	which	which	PRON
fbem-24781	30	10	farmers	farmer	NOUN
fbem-24781	30	11	perceive	perceive	VERB
fbem-24781	30	12	the	the	DET
fbem-24781	30	13	ease	ease	NOUN
fbem-24781	30	14	or	or	CCONJ
fbem-24781	30	15	difficulty	difficulty	NOUN
fbem-24781	30	16	of	of	ADP
fbem-24781	30	17	using	use	VERB
fbem-24781	30	18	new	new	ADJ
fbem-24781	30	19	media	medium	NOUN
fbem-24781	30	20	for	for	ADP
fbem-24781	30	21	marketing	market	VERB
fbem-24781	30	22	agricultural	agricultural	ADJ
fbem-24781	30	23	products	product	NOUN
fbem-24781	30	24	.	.	PUNCT
fbem-24781	31	1	this	this	PRON
fbem-24781	31	2	includes	include	VERB
fbem-24781	31	3	factors	factor	NOUN
fbem-24781	31	4	such	such	ADJ
fbem-24781	31	5	as	as	ADP
fbem-24781	31	6	the	the	DET
fbem-24781	31	7	time	time	NOUN
fbem-24781	31	8	available	available	ADJ
fbem-24781	31	9	to	to	ADP
fbem-24781	31	10	farmers	farmer	NOUN
fbem-24781	31	11	,	,	PUNCT
fbem-24781	31	12	their	their	PRON
fbem-24781	31	13	learning	learning	NOUN
fbem-24781	31	14	capabilities	capability	NOUN
fbem-24781	31	15	,	,	PUNCT
fbem-24781	31	16	and	and	CCONJ
fbem-24781	31	17	the	the	DET
fbem-24781	31	18	guidance	guidance	NOUN
fbem-24781	31	19	they	they	PRON
fbem-24781	31	20	can	can	AUX
fbem-24781	31	21	obtain	obtain	VERB
fbem-24781	31	22	.	.	PUNCT
fbem-24781	32	1	the	the	PRON
fbem-24781	32	2	smaller	small	ADJ
fbem-24781	32	3	the	the	DET
fbem-24781	32	4	anticipated	anticipated	ADJ
fbem-24781	32	5	difficulties	difficulty	NOUN
fbem-24781	32	6	for	for	ADP
fbem-24781	32	7	farmers	farmer	NOUN
fbem-24781	32	8	,	,	PUNCT
fbem-24781	32	9	the	the	PRON
fbem-24781	32	10	greater	great	ADJ
fbem-24781	32	11	their	their	PRON
fbem-24781	32	12	perceived	perceive	VERB
fbem-24781	32	13	behavioral	behavioral	ADJ
fbem-24781	32	14	control	control	NOUN
fbem-24781	32	15	,	,	PUNCT
fbem-24781	32	16	leading	lead	VERB
fbem-24781	32	17	to	to	ADP
fbem-24781	32	18	a	a	DET
fbem-24781	32	19	stronger	strong	ADJ
fbem-24781	32	20	intention	intention	NOUN
fbem-24781	32	21	to	to	PART
fbem-24781	32	22	engage	engage	VERB
fbem-24781	32	23	in	in	ADP
fbem-24781	32	24	the	the	DET
fbem-24781	32	25	behavior	behavior	NOUN
fbem-24781	32	26	.	.	PUNCT
fbem-24781	33	1	perceived	perceive	VERB
fbem-24781	33	2	behavioral	behavioral	ADJ
fbem-24781	33	3	control	control	NOUN
fbem-24781	33	4	can	can	AUX
fbem-24781	33	5	also	also	ADV
fbem-24781	33	6	have	have	VERB
fbem-24781	33	7	an	an	DET
fbem-24781	33	8	impact	impact	NOUN
fbem-24781	33	9	on	on	ADP
fbem-24781	33	10	behavioral	behavioral	ADJ
fbem-24781	33	11	attitudes	attitude	NOUN
fbem-24781	33	12	[	[	X
fbem-24781	33	13	13	13	NUM
fbem-24781	33	14	]	]	PUNCT
fbem-24781	33	15	.	.	PUNCT
fbem-24781	34	1	accordingly	accordingly	ADV
fbem-24781	34	2	,	,	PUNCT
fbem-24781	34	3	the	the	DET
fbem-24781	34	4	following	follow	VERB
fbem-24781	34	5	hypotheses	hypothesis	NOUN
fbem-24781	34	6	are	be	AUX
fbem-24781	34	7	put	put	VERB
fbem-24781	34	8	forward	forward	ADV
fbem-24781	34	9	:	:	PUNCT
fbem-24781	34	10	h1	h1	X
fbem-24781	34	11	:	:	PUNCT
fbem-24781	34	12	subjective	subjective	ADJ
fbem-24781	34	13	norms	norm	NOUN
fbem-24781	34	14	have	have	VERB
fbem-24781	34	15	a	a	DET
fbem-24781	34	16	significant	significant	ADJ
fbem-24781	34	17	positive	positive	ADJ
fbem-24781	34	18	impact	impact	NOUN
fbem-24781	34	19	on	on	ADP
fbem-24781	34	20	farmer	farmer	NOUN
fbem-24781	34	21	’	'	PUNCT
fbem-24781	34	22	attitudes	attitude	NOUN
fbem-24781	34	23	towards	towards	ADP
fbem-24781	34	24	using	use	VERB
fbem-24781	34	25	new	new	ADJ
fbem-24781	34	26	media	medium	NOUN
fbem-24781	34	27	for	for	ADP
fbem-24781	34	28	marketing	market	VERB
fbem-24781	34	29	agricultural	agricultural	ADJ
fbem-24781	34	30	products	product	NOUN
fbem-24781	34	31	.	.	PUNCT
fbem-24781	35	1	h2	h2	NOUN
fbem-24781	35	2	:	:	PUNCT
fbem-24781	35	3	subjective	subjective	ADJ
fbem-24781	35	4	norms	norm	NOUN
fbem-24781	35	5	have	have	VERB
fbem-24781	35	6	a	a	DET
fbem-24781	35	7	significant	significant	ADJ
fbem-24781	35	8	positive	positive	ADJ
fbem-24781	35	9	impact	impact	NOUN
fbem-24781	35	10	on	on	ADP
fbem-24781	35	11	farmers	farmer	NOUN
fbem-24781	35	12	’	'	PUNCT
fbem-24781	35	13	intention	intention	NOUN
fbem-24781	35	14	towards	towards	ADP
fbem-24781	35	15	using	use	VERB
fbem-24781	35	16	new	new	ADJ
fbem-24781	35	17	media	medium	NOUN
fbem-24781	35	18	for	for	ADP
fbem-24781	35	19	marketing	market	VERB
fbem-24781	35	20	agricultural	agricultural	ADJ
fbem-24781	35	21	products	product	NOUN
fbem-24781	35	22	.	.	PUNCT
fbem-24781	36	1	h3	h3	NOUN
fbem-24781	36	2	:	:	PUNCT
fbem-24781	36	3	perceived	perceive	VERB
fbem-24781	36	4	behavioral	behavioral	ADJ
fbem-24781	36	5	control	control	NOUN
fbem-24781	36	6	has	have	VERB
fbem-24781	36	7	a	a	DET
fbem-24781	36	8	significant	significant	ADJ
fbem-24781	36	9	positive	positive	ADJ
fbem-24781	36	10	impact	impact	NOUN
fbem-24781	36	11	on	on	ADP
fbem-24781	36	12	farmers	farmer	NOUN
fbem-24781	36	13	’	’	PART
fbem-24781	36	14	attitudes	attitude	NOUN
fbem-24781	36	15	towards	towards	ADP
fbem-24781	36	16	using	use	VERB
fbem-24781	36	17	new	new	ADJ
fbem-24781	36	18	media	medium	NOUN
fbem-24781	36	19	for	for	ADP
fbem-24781	36	20	marketing	market	VERB
fbem-24781	36	21	agricultural	agricultural	ADJ
fbem-24781	36	22	products	product	NOUN
fbem-24781	36	23	.	.	PUNCT
fbem-24781	37	1	h4	h4	NOUN
fbem-24781	37	2	:	:	PUNCT
fbem-24781	37	3	perceived	perceive	VERB
fbem-24781	37	4	behavioral	behavioral	ADJ
fbem-24781	37	5	control	control	NOUN
fbem-24781	37	6	has	have	VERB
fbem-24781	37	7	a	a	DET
fbem-24781	37	8	significant	significant	ADJ
fbem-24781	37	9	positive	positive	ADJ
fbem-24781	37	10	impact	impact	NOUN
fbem-24781	37	11	on	on	ADP
fbem-24781	37	12	farmers	farmer	NOUN
fbem-24781	37	13	’	'	PUNCT
fbem-24781	37	14	intention	intention	NOUN
fbem-24781	37	15	towards	towards	ADP
fbem-24781	37	16	using	use	VERB
fbem-24781	37	17	new	new	ADJ
fbem-24781	37	18	media	medium	NOUN
fbem-24781	37	19	for	for	ADP
fbem-24781	37	20	marketing	market	VERB
fbem-24781	37	21	agricultural	agricultural	ADJ
fbem-24781	37	22	products	product	NOUN
fbem-24781	37	23	.	.	PUNCT
fbem-24781	38	1	h5	h5	PROPN
fbem-24781	38	2	:	:	PUNCT
fbem-24781	38	3	the	the	DET
fbem-24781	38	4	attitude	attitude	NOUN
fbem-24781	38	5	of	of	ADP
fbem-24781	38	6	farmers	farmer	NOUN
fbem-24781	38	7	towards	towards	ADP
fbem-24781	38	8	using	use	VERB
fbem-24781	38	9	new	new	ADJ
fbem-24781	38	10	media	medium	NOUN
fbem-24781	38	11	for	for	ADP
fbem-24781	38	12	marketing	market	VERB
fbem-24781	38	13	agricultural	agricultural	ADJ
fbem-24781	38	14	products	product	NOUN
fbem-24781	38	15	has	have	VERB
fbem-24781	38	16	a	a	DET
fbem-24781	38	17	significant	significant	ADJ
fbem-24781	38	18	positive	positive	ADJ
fbem-24781	38	19	impact	impact	NOUN
fbem-24781	38	20	on	on	ADP
fbem-24781	38	21	the	the	DET
fbem-24781	38	22	use	use	NOUN
fbem-24781	38	23	of	of	ADP
fbem-24781	38	24	new	new	ADJ
fbem-24781	38	25	media	medium	NOUN
fbem-24781	38	26	for	for	ADP
fbem-24781	38	27	marketing	market	VERB
fbem-24781	38	28	agricultural	agricultural	ADJ
fbem-24781	38	29	products	product	NOUN
fbem-24781	38	30	.	.	PUNCT
fbem-24781	39	1	under	under	ADP
fbem-24781	39	2	the	the	DET
fbem-24781	39	3	background	background	NOUN
fbem-24781	39	4	of	of	ADP
fbem-24781	39	5	“	"	PUNCT
fbem-24781	39	6	digital	digital	ADJ
fbem-24781	39	7	commerce	commerce	NOUN
fbem-24781	39	8	and	and	CCONJ
fbem-24781	39	9	rural	rural	ADJ
fbem-24781	39	10	development	development	NOUN
fbem-24781	39	11	”	"	PUNCT
fbem-24781	39	12	,	,	PUNCT
fbem-24781	39	13	policies	policy	NOUN
fbem-24781	39	14	related	relate	VERB
fbem-24781	39	15	to	to	ADP
fbem-24781	39	16	rural	rural	ADJ
fbem-24781	39	17	e	e	NOUN
fbem-24781	39	18	-	-	NOUN
fbem-24781	39	19	commerce	commerce	NOUN
fbem-24781	39	20	,	,	PUNCT
fbem-24781	39	21	such	such	ADJ
fbem-24781	39	22	as	as	ADP
fbem-24781	39	23	offering	offer	VERB
fbem-24781	39	24	training	training	NOUN
fbem-24781	39	25	courses	course	NOUN
fbem-24781	39	26	on	on	ADP
fbem-24781	39	27	new	new	ADJ
fbem-24781	39	28	media	medium	NOUN
fbem-24781	39	29	marketing	marketing	NOUN
fbem-24781	39	30	skills	skill	NOUN
fbem-24781	39	31	,	,	PUNCT
fbem-24781	39	32	establishing	establish	VERB
fbem-24781	39	33	live	live	ADJ
fbem-24781	39	34	streaming	streaming	NOUN
fbem-24781	39	35	bases	basis	NOUN
fbem-24781	39	36	,	,	PUNCT
fbem-24781	39	37	and	and	CCONJ
fbem-24781	39	38	dispatching	dispatch	VERB
fbem-24781	39	39	instructors	instructor	NOUN
fbem-24781	39	40	will	will	AUX
fbem-24781	39	41	also	also	ADV
fbem-24781	39	42	affect	affect	VERB
fbem-24781	39	43	farmers	farmer	NOUN
fbem-24781	39	44	’	’	PART
fbem-24781	39	45	attitudes	attitude	NOUN
fbem-24781	39	46	towards	towards	ADP
fbem-24781	39	47	using	use	VERB
fbem-24781	39	48	new	new	ADJ
fbem-24781	39	49	media	medium	NOUN
fbem-24781	39	50	for	for	ADP
fbem-24781	39	51	marketing	market	VERB
fbem-24781	39	52	agricultural	agricultural	ADJ
fbem-24781	39	53	products	product	NOUN
fbem-24781	39	54	to	to	ADP
fbem-24781	39	55	a	a	DET
fbem-24781	39	56	certain	certain	ADJ
fbem-24781	39	57	extent	extent	NOUN
fbem-24781	39	58	.	.	PUNCT
fbem-24781	40	1	accordingly	accordingly	ADV
fbem-24781	40	2	,	,	PUNCT
fbem-24781	40	3	improvements	improvement	NOUN
fbem-24781	40	4	are	be	AUX
fbem-24781	40	5	made	make	VERB
fbem-24781	40	6	to	to	ADP
fbem-24781	40	7	the	the	DET
fbem-24781	40	8	theory	theory	NOUN
fbem-24781	40	9	of	of	ADP
fbem-24781	40	10	planned	plan	VERB
fbem-24781	40	11	behavior	behavior	NOUN
fbem-24781	40	12	by	by	ADP
fbem-24781	40	13	incorporating	incorporate	VERB
fbem-24781	40	14	factors	factor	NOUN
fbem-24781	40	15	influenced	influence	VERB
fbem-24781	40	16	by	by	ADP
fbem-24781	40	17	the	the	DET
fbem-24781	40	18	policy	policy	NOUN
fbem-24781	40	19	of	of	ADP
fbem-24781	40	20	“	"	PUNCT
fbem-24781	40	21	digital	digital	ADJ
fbem-24781	40	22	commerce	commerce	NOUN
fbem-24781	40	23	and	and	CCONJ
fbem-24781	40	24	rural	rural	ADJ
fbem-24781	40	25	development	development	NOUN
fbem-24781	40	26	”	"	PUNCT
fbem-24781	40	27	.	.	PUNCT
fbem-24781	41	1	therefore	therefore	ADV
fbem-24781	41	2	,	,	PUNCT
fbem-24781	41	3	the	the	DET
fbem-24781	41	4	following	follow	VERB
fbem-24781	41	5	hypotheses	hypothesis	NOUN
fbem-24781	41	6	are	be	AUX
fbem-24781	41	7	proposed	propose	VERB
fbem-24781	41	8	:	:	PUNCT
fbem-24781	41	9	h6	h6	PROPN
fbem-24781	41	10	:	:	PUNCT
fbem-24781	41	11	the	the	DET
fbem-24781	41	12	policy	policy	NOUN
fbem-24781	41	13	of	of	ADP
fbem-24781	41	14	“	"	PUNCT
fbem-24781	41	15	digital	digital	ADJ
fbem-24781	41	16	commerce	commerce	NOUN
fbem-24781	41	17	and	and	CCONJ
fbem-24781	41	18	rural	rural	ADJ
fbem-24781	41	19	development	development	NOUN
fbem-24781	41	20	”	"	PUNCT
fbem-24781	41	21	has	have	VERB
fbem-24781	41	22	a	a	DET
fbem-24781	41	23	significant	significant	ADJ
fbem-24781	41	24	positive	positive	ADJ
fbem-24781	41	25	impact	impact	NOUN
fbem-24781	41	26	on	on	ADP
fbem-24781	41	27	farmers	farmer	NOUN
fbem-24781	41	28	’	’	PART
fbem-24781	41	29	attitudes	attitude	NOUN
fbem-24781	41	30	towards	towards	ADP
fbem-24781	41	31	using	use	VERB
fbem-24781	41	32	new	new	ADJ
fbem-24781	41	33	media	medium	NOUN
fbem-24781	41	34	for	for	ADP
fbem-24781	41	35	marketing	market	VERB
fbem-24781	41	36	agricultural	agricultural	ADJ
fbem-24781	41	37	products	product	NOUN
fbem-24781	41	38	.	.	PUNCT
fbem-24781	42	1	h7	h7	PROPN
fbem-24781	42	2	:	:	PUNCT
fbem-24781	42	3	the	the	DET
fbem-24781	42	4	policy	policy	NOUN
fbem-24781	42	5	of	of	ADP
fbem-24781	42	6	“	"	PUNCT
fbem-24781	42	7	digital	digital	ADJ
fbem-24781	42	8	commerce	commerce	NOUN
fbem-24781	42	9	and	and	CCONJ
fbem-24781	42	10	rural	rural	ADJ
fbem-24781	42	11	development	development	NOUN
fbem-24781	42	12	”	"	PUNCT
fbem-24781	42	13	has	have	VERB
fbem-24781	42	14	a	a	DET
fbem-24781	42	15	significant	significant	ADJ
fbem-24781	42	16	positive	positive	ADJ
fbem-24781	42	17	impact	impact	NOUN
fbem-24781	42	18	on	on	ADP
fbem-24781	42	19	farmers	farmer	NOUN
fbem-24781	42	20	’	'	PUNCT
fbem-24781	42	21	intention	intention	NOUN
fbem-24781	42	22	to	to	PART
fbem-24781	42	23	use	use	VERB
fbem-24781	42	24	new	new	ADJ
fbem-24781	42	25	media	medium	NOUN
fbem-24781	42	26	for	for	ADP
fbem-24781	42	27	marketing	market	VERB
fbem-24781	42	28	agricultural	agricultural	ADJ
fbem-24781	42	29	products	product	NOUN
fbem-24781	42	30	.	.	PUNCT
fbem-24781	43	1	based	base	VERB
fbem-24781	43	2	on	on	ADP
fbem-24781	43	3	the	the	DET
fbem-24781	43	4	above	above	ADJ
fbem-24781	43	5	hypotheses	hypothesis	NOUN
fbem-24781	43	6	,	,	PUNCT
fbem-24781	43	7	a	a	DET
fbem-24781	43	8	model	model	NOUN
fbem-24781	43	9	extended	extend	VERB
fbem-24781	43	10	from	from	ADP
fbem-24781	43	11	the	the	DET
fbem-24781	43	12	theory	theory	NOUN
fbem-24781	43	13	of	of	ADP
fbem-24781	43	14	planned	plan	VERB
fbem-24781	43	15	behavior	behavior	NOUN
fbem-24781	43	16	(	(	PUNCT
fbem-24781	43	17	tpb	tpb	NOUN
fbem-24781	43	18	)	)	PUNCT
fbem-24781	43	19	as	as	SCONJ
fbem-24781	43	20	shown	show	VERB
fbem-24781	43	21	in	in	ADP
fbem-24781	43	22	figure	figure	NOUN
fbem-24781	43	23	1	1	NUM
fbem-24781	43	24	is	be	AUX
fbem-24781	43	25	established	establish	VERB
fbem-24781	43	26	—	—	PUNCT
fbem-24781	43	27	the	the	DET
fbem-24781	43	28	model	model	NOUN
fbem-24781	43	29	of	of	ADP
fbem-24781	43	30	the	the	DET
fbem-24781	43	31	mechanism	mechanism	NOUN
fbem-24781	43	32	influencing	influence	VERB
fbem-24781	43	33	farmers	farmer	NOUN
fbem-24781	43	34	’	'	PUNCT
fbem-24781	43	35	intention	intention	NOUN
fbem-24781	43	36	to	to	PART
fbem-24781	43	37	engage	engage	VERB
fbem-24781	43	38	in	in	ADP
fbem-24781	43	39	new	new	ADJ
fbem-24781	43	40	media	medium	NOUN
fbem-24781	43	41	marketing	marketing	NOUN
fbem-24781	43	42	behavior	behavior	NOUN
fbem-24781	43	43	.	.	PUNCT
fbem-24781	44	1	figure	figure	NOUN
fbem-24781	44	2	1	1	NUM
fbem-24781	44	3	.	.	PUNCT
fbem-24781	44	4	model	model	NOUN
fbem-24781	44	5	of	of	ADP
fbem-24781	44	6	the	the	DET
fbem-24781	44	7	influencing	influence	VERB
fbem-24781	44	8	factors	factor	NOUN
fbem-24781	44	9	of	of	ADP
fbem-24781	44	10	farmers	farmer	NOUN
fbem-24781	44	11	’	'	PUNCT
fbem-24781	44	12	new	new	ADJ
fbem-24781	44	13	media	medium	NOUN
fbem-24781	44	14	marketing	marketing	NOUN
fbem-24781	44	15	willingness	willingness	NOUN
fbem-24781	44	16	and	and	CCONJ
fbem-24781	44	17	behavior	behavior	NOUN
fbem-24781	44	18	in	in	ADP
fbem-24781	44	19	the	the	DET
fbem-24781	44	20	new	new	ADJ
fbem-24781	44	21	media	medium	NOUN
fbem-24781	44	22	environment	environment	NOUN
fbem-24781	44	23	3	3	NUM
fbem-24781	44	24	.	.	PUNCT
fbem-24781	44	25	research	research	NOUN
fbem-24781	44	26	and	and	CCONJ
fbem-24781	44	27	analysis	analysis	NOUN
fbem-24781	44	28	in	in	ADP
fbem-24781	44	29	light	light	NOUN
fbem-24781	44	30	of	of	ADP
fbem-24781	44	31	the	the	DET
fbem-24781	44	32	above	above	ADJ
fbem-24781	44	33	hypotheses	hypothesis	NOUN
fbem-24781	44	34	,	,	PUNCT
fbem-24781	44	35	20	20	NUM
fbem-24781	44	36	research	research	NOUN
fbem-24781	44	37	questions	question	NOUN
fbem-24781	44	38	were	be	AUX
fbem-24781	44	39	refined	refine	VERB
fbem-24781	44	40	as	as	ADP
fbem-24781	44	41	observational	observational	ADJ
fbem-24781	44	42	variables	variable	NOUN
fbem-24781	44	43	,	,	PUNCT
fbem-24781	44	44	and	and	CCONJ
fbem-24781	44	45	a	a	DET
fbem-24781	44	46	likert	likert	ADJ
fbem-24781	44	47	5	5	NUM
fbem-24781	44	48	-	-	PUNCT
fbem-24781	44	49	point	point	NOUN
fbem-24781	44	50	scale	scale	NOUN
fbem-24781	44	51	was	be	AUX
fbem-24781	44	52	used	use	VERB
fbem-24781	44	53	to	to	PART
fbem-24781	44	54	assign	assign	VERB
fbem-24781	44	55	values	value	NOUN
fbem-24781	44	56	to	to	ADP
fbem-24781	44	57	the	the	DET
fbem-24781	44	58	variables	variable	NOUN
fbem-24781	44	59	,	,	PUNCT
fbem-24781	44	60	with	with	ADP
fbem-24781	44	61	1	1	NUM
fbem-24781	44	62	being	be	AUX
fbem-24781	44	63	‘	'	PUNCT
fbem-24781	44	64	completely	completely	ADV
fbem-24781	44	65	disagree	disagree	VERB
fbem-24781	44	66	’	'	PUNCT
fbem-24781	44	67	and	and	CCONJ
fbem-24781	44	68	5	5	NUM
fbem-24781	44	69	being	be	AUX
fbem-24781	44	70	‘	'	PUNCT
fbem-24781	44	71	completely	completely	ADV
fbem-24781	44	72	agree	agree	ADJ
fbem-24781	44	73	’	'	PUNCT
fbem-24781	44	74	.	.	PUNCT
fbem-24781	45	1	the	the	DET
fbem-24781	45	2	design	design	NOUN
fbem-24781	45	3	of	of	ADP
fbem-24781	45	4	the	the	DET
fbem-24781	45	5	scale	scale	NOUN
fbem-24781	45	6	referenced	reference	VERB
fbem-24781	45	7	existing	exist	VERB
fbem-24781	45	8	research	research	NOUN
fbem-24781	45	9	findings	finding	NOUN
fbem-24781	45	10	both	both	CCONJ
fbem-24781	45	11	domestically	domestically	ADV
fbem-24781	45	12	and	and	CCONJ
fbem-24781	45	13	internationally	internationally	ADV
fbem-24781	45	14	.	.	PUNCT
fbem-24781	46	1	subjective	subjective	ADJ
fbem-24781	46	2	norms	norm	NOUN
fbem-24781	46	3	,	,	PUNCT
fbem-24781	46	4	perceived	perceive	VERB
fbem-24781	46	5	behavioral	behavioral	ADJ
fbem-24781	46	6	control	control	NOUN
fbem-24781	46	7	,	,	PUNCT
fbem-24781	46	8	and	and	CCONJ
fbem-24781	46	9	other	other	ADJ
fbem-24781	46	10	variables	variable	NOUN
fbem-24781	46	11	are	be	AUX
fbem-24781	46	12	mainly	mainly	ADV
fbem-24781	46	13	referred	refer	VERB
fbem-24781	46	14	to	to	ADP
fbem-24781	46	15	the	the	DET
fbem-24781	46	16	tpb	tpb	NOUN
fbem-24781	46	17	theoretical	theoretical	ADJ
fbem-24781	46	18	scale	scale	NOUN
fbem-24781	46	19	designed	design	VERB
fbem-24781	46	20	by	by	ADP
fbem-24781	46	21	ajzen	ajzen	NOUN
fbem-24781	46	22	and	and	CCONJ
fbem-24781	46	23	fishbein	fishbein	NOUN
fbem-24781	47	1	[	[	X
fbem-24781	47	2	14	14	NUM
fbem-24781	47	3	]	]	PUNCT
fbem-24781	47	4	.	.	PUNCT
fbem-24781	48	1	this	this	DET
fbem-24781	48	2	study	study	NOUN
fbem-24781	48	3	adopts	adopt	VERB
fbem-24781	48	4	a	a	DET
fbem-24781	48	5	combined	combined	ADJ
fbem-24781	48	6	approach	approach	NOUN
fbem-24781	48	7	of	of	ADP
fbem-24781	48	8	online	online	ADJ
fbem-24781	48	9	and	and	CCONJ
fbem-24781	48	10	offline	offline	ADJ
fbem-24781	48	11	surveys	survey	NOUN
fbem-24781	48	12	,	,	PUNCT
fbem-24781	48	13	primarily	primarily	ADV
fbem-24781	48	14	targeting	target	VERB
fbem-24781	48	15	farmers	farmer	NOUN
fbem-24781	48	16	in	in	ADP
fbem-24781	48	17	wenzhou	wenzhou	PROPN
fbem-24781	48	18	,	,	PUNCT
fbem-24781	48	19	zhejiang	zhejiang	PROPN
fbem-24781	48	20	province	province	PROPN
fbem-24781	48	21	,	,	PUNCT
fbem-24781	48	22	from	from	ADP
fbem-24781	48	23	march	march	PROPN
fbem-24781	48	24	to	to	ADP
fbem-24781	48	25	may	may	AUX
fbem-24781	48	26	2024.due	2024.due	ADJ
fbem-24781	48	27	to	to	ADP
fbem-24781	48	28	farmers	farmer	NOUN
fbem-24781	48	29	’	'	PUNCT
fbem-24781	48	30	difficulty	difficulty	NOUN
fbem-24781	48	31	in	in	ADP
fbem-24781	48	32	understanding	understand	VERB
fbem-24781	48	33	the	the	DET
fbem-24781	48	34	concept	concept	NOUN
fbem-24781	48	35	of	of	ADP
fbem-24781	48	36	new	new	ADJ
fbem-24781	48	37	media	medium	NOUN
fbem-24781	48	38	,	,	PUNCT
fbem-24781	48	39	representative	representative	ADJ
fbem-24781	48	40	apps	app	NOUN
fbem-24781	48	41	such	such	ADJ
fbem-24781	48	42	as	as	ADP
fbem-24781	48	43	wechat	wechat	NOUN
fbem-24781	48	44	and	and	CCONJ
fbem-24781	48	45	tiktok	tiktok	NOUN
fbem-24781	48	46	are	be	AUX
fbem-24781	48	47	used	use	VERB
fbem-24781	48	48	as	as	ADP
fbem-24781	48	49	substitutes	substitute	NOUN
fbem-24781	48	50	in	in	ADP
fbem-24781	48	51	the	the	DET
fbem-24781	48	52	survey	survey	NOUN
fbem-24781	48	53	.	.	PUNCT
fbem-24781	49	1	3.1	3.1	NUM
fbem-24781	49	2	.	.	PUNCT
fbem-24781	49	3	sample	sample	NOUN
fbem-24781	49	4	descriptive	descriptive	ADJ
fbem-24781	49	5	statistical	statistical	ADJ
fbem-24781	49	6	analysis	analysis	NOUN
fbem-24781	49	7	244	244	NUM
fbem-24781	49	8	questionnaires	questionnaire	NOUN
fbem-24781	49	9	were	be	AUX
fbem-24781	49	10	distributed	distribute	VERB
fbem-24781	49	11	in	in	ADP
fbem-24781	49	12	this	this	DET
fbem-24781	49	13	survey	survey	NOUN
fbem-24781	49	14	,	,	PUNCT
fbem-24781	49	15	and	and	CCONJ
fbem-24781	49	16	a	a	DET
fbem-24781	49	17	total	total	NOUN
fbem-24781	49	18	of	of	ADP
fbem-24781	49	19	225	225	NUM
fbem-24781	49	20	valid	valid	ADJ
fbem-24781	49	21	questionnaires	questionnaire	NOUN
fbem-24781	49	22	were	be	AUX
fbem-24781	49	23	received	receive	VERB
fbem-24781	49	24	.	.	PUNCT
fbem-24781	50	1	the	the	DET
fbem-24781	50	2	proportion	proportion	NOUN
fbem-24781	50	3	of	of	ADP
fbem-24781	50	4	males	male	NOUN
fbem-24781	50	5	and	and	CCONJ
fbem-24781	50	6	females	female	NOUN
fbem-24781	50	7	in	in	ADP
fbem-24781	50	8	the	the	DET
fbem-24781	50	9	questionnaire	questionnaire	NOUN
fbem-24781	50	10	is	be	AUX
fbem-24781	50	11	61.33	61.33	NUM
fbem-24781	50	12	%	%	NOUN
fbem-24781	50	13	and	and	CCONJ
fbem-24781	50	14	38.67	38.67	NUM
fbem-24781	50	15	%	%	NOUN
fbem-24781	50	16	.	.	PUNCT
fbem-24781	51	1	the	the	DET
fbem-24781	51	2	age	age	NOUN
fbem-24781	51	3	group	group	NOUN
fbem-24781	51	4	is	be	AUX
fbem-24781	51	5	primarily	primarily	ADV
fbem-24781	51	6	concentrated	concentrate	VERB
fbem-24781	51	7	in	in	ADP
fbem-24781	51	8	the	the	DET
fbem-24781	51	9	younger	young	ADJ
fbem-24781	51	10	population	population	NOUN
fbem-24781	51	11	over	over	ADP
fbem-24781	51	12	40	40	NUM
fbem-24781	51	13	years	year	NOUN
fbem-24781	51	14	old	old	ADJ
fbem-24781	51	15	,	,	PUNCT
fbem-24781	51	16	accounting	account	VERB
fbem-24781	51	17	for	for	ADP
fbem-24781	51	18	more	more	ADJ
fbem-24781	51	19	than	than	ADP
fbem-24781	51	20	80	80	NUM
fbem-24781	51	21	%	%	NOUN
fbem-24781	51	22	,	,	PUNCT
fbem-24781	51	23	indicating	indicate	VERB
fbem-24781	51	24	that	that	SCONJ
fbem-24781	51	25	farmers	farmer	NOUN
fbem-24781	51	26	are	be	AUX
fbem-24781	51	27	still	still	ADV
fbem-24781	51	28	predominantly	predominantly	ADV
fbem-24781	51	29	middle	middle	ADJ
fbem-24781	51	30	-	-	PUNCT
fbem-24781	51	31	aged	aged	ADJ
fbem-24781	51	32	and	and	CCONJ
fbem-24781	51	33	elderly	elderly	ADJ
fbem-24781	51	34	,	,	PUNCT
fbem-24781	51	35	with	with	ADP
fbem-24781	51	36	a	a	DET
fbem-24781	51	37	decreasing	decrease	VERB
fbem-24781	51	38	appeal	appeal	NOUN
fbem-24781	51	39	to	to	ADP
fbem-24781	51	40	young	young	ADJ
fbem-24781	51	41	people	people	NOUN
fbem-24781	51	42	.	.	PUNCT
fbem-24781	52	1	the	the	DET
fbem-24781	52	2	educational	educational	ADJ
fbem-24781	52	3	level	level	NOUN
fbem-24781	52	4	is	be	AUX
fbem-24781	52	5	mainly	mainly	ADV
fbem-24781	52	6	junior	junior	ADJ
fbem-24781	52	7	high	high	ADJ
fbem-24781	52	8	school	school	NOUN
fbem-24781	52	9	and	and	CCONJ
fbem-24781	52	10	below	below	ADV
fbem-24781	52	11	,	,	PUNCT
fbem-24781	52	12	accounting	account	VERB
fbem-24781	52	13	for	for	ADP
fbem-24781	52	14	77.78	77.78	NUM
fbem-24781	52	15	%	%	NOUN
fbem-24781	52	16	,	,	PUNCT
fbem-24781	52	17	indicating	indicate	VERB
fbem-24781	52	18	that	that	SCONJ
fbem-24781	52	19	the	the	DET
fbem-24781	52	20	current	current	ADJ
fbem-24781	52	21	cultural	cultural	ADJ
fbem-24781	52	22	level	level	NOUN
fbem-24781	52	23	of	of	ADP
fbem-24781	52	24	farmers	farmer	NOUN
fbem-24781	52	25	is	be	AUX
fbem-24781	52	26	relatively	relatively	ADV
fbem-24781	52	27	low	low	ADJ
fbem-24781	52	28	,	,	PUNCT
fbem-24781	52	29	and	and	CCONJ
fbem-24781	52	30	there	there	PRON
fbem-24781	52	31	are	be	VERB
fbem-24781	52	32	certain	certain	ADJ
fbem-24781	52	33	difficulties	difficulty	NOUN
fbem-24781	52	34	in	in	ADP
fbem-24781	52	35	accepting	accept	VERB
fbem-24781	52	36	new	new	ADJ
fbem-24781	52	37	things	thing	NOUN
fbem-24781	52	38	like	like	ADP
fbem-24781	52	39	new	new	ADJ
fbem-24781	52	40	media	medium	NOUN
fbem-24781	52	41	.	.	PUNCT
fbem-24781	53	1	more	more	ADJ
fbem-24781	53	2	than	than	ADP
fbem-24781	53	3	90	90	NUM
fbem-24781	53	4	%	%	NOUN
fbem-24781	53	5	of	of	ADP
fbem-24781	53	6	farmers	farmer	NOUN
fbem-24781	53	7	use	use	VERB
fbem-24781	53	8	smartphones	smartphone	NOUN
fbem-24781	53	9	,	,	PUNCT
fbem-24781	53	10	indicating	indicate	VERB
fbem-24781	53	11	that	that	SCONJ
fbem-24781	53	12	there	there	PRON
fbem-24781	53	13	is	be	VERB
fbem-24781	53	14	no	no	DET
fbem-24781	53	15	hardware	hardware	NOUN
fbem-24781	53	16	barrier	barrier	NOUN
fbem-24781	53	17	to	to	ADP
fbem-24781	53	18	using	use	VERB
fbem-24781	53	19	new	new	ADJ
fbem-24781	53	20	media	medium	NOUN
fbem-24781	53	21	for	for	ADP
fbem-24781	53	22	marketing	marketing	NOUN
fbem-24781	53	23	.	.	PUNCT
fbem-24781	54	1	only	only	ADV
fbem-24781	54	2	38.67	38.67	NUM
fbem-24781	54	3	%	%	NOUN
fbem-24781	54	4	of	of	ADP
fbem-24781	54	5	farmers	farmer	NOUN
fbem-24781	54	6	have	have	AUX
fbem-24781	54	7	used	use	VERB
fbem-24781	54	8	wechat	wechat	NOUN
fbem-24781	54	9	and	and	CCONJ
fbem-24781	54	10	tiktok	tiktok	NOUN
fbem-24781	54	11	for	for	ADP
fbem-24781	54	12	new	new	ADJ
fbem-24781	54	13	media	medium	NOUN
fbem-24781	54	14	marketing	marketing	NOUN
fbem-24781	54	15	,	,	PUNCT
fbem-24781	54	16	which	which	PRON
fbem-24781	54	17	shows	show	VERB
fbem-24781	54	18	that	that	SCONJ
fbem-24781	54	19	new	new	ADJ
fbem-24781	54	20	media	medium	NOUN
fbem-24781	54	21	marketing	marketing	NOUN
fbem-24781	54	22	has	have	AUX
fbem-24781	54	23	not	not	PART
fbem-24781	54	24	been	be	AUX
fbem-24781	54	25	popularized	popularize	VERB
fbem-24781	54	26	among	among	ADP
fbem-24781	54	27	farmers.32.89	farmers.32.89	ADJ
fbem-24781	54	28	%	%	NOUN
fbem-24781	54	29	of	of	ADP
fbem-24781	54	30	farmers	farmer	NOUN
fbem-24781	54	31	have	have	AUX
fbem-24781	54	32	used	use	VERB
fbem-24781	54	33	wechat	wechat	NOUN
fbem-24781	54	34	and	and	CCONJ
fbem-24781	54	35	tiktok	tiktok	NOUN
fbem-24781	54	36	for	for	ADP
fbem-24781	54	37	new	new	ADJ
fbem-24781	54	38	media	medium	NOUN
fbem-24781	54	39	marketing	marketing	NOUN
fbem-24781	54	40	,	,	PUNCT
fbem-24781	54	41	while	while	SCONJ
fbem-24781	54	42	only	only	ADV
fbem-24781	54	43	24.89	24.89	NUM
fbem-24781	54	44	%	%	NOUN
fbem-24781	54	45	of	of	ADP
fbem-24781	54	46	farmers	farmer	NOUN
fbem-24781	54	47	have	have	AUX
fbem-24781	54	48	participated	participate	VERB
fbem-24781	54	49	in	in	ADP
fbem-24781	54	50	new	new	ADJ
fbem-24781	54	51	media	medium	NOUN
fbem-24781	54	52	marketing	marketing	NOUN
fbem-24781	54	53	organized	organize	VERB
fbem-24781	54	54	by	by	ADP
fbem-24781	54	55	the	the	DET
fbem-24781	54	56	government	government	NOUN
fbem-24781	54	57	.	.	PUNCT
fbem-24781	55	1	393	393	NUM
fbem-24781	55	2	table	table	NOUN
fbem-24781	55	3	1	1	NUM
fbem-24781	55	4	.	.	PUNCT
fbem-24781	56	1	sample	sample	NOUN
fbem-24781	56	2	descriptive	descriptive	ADJ
fbem-24781	56	3	statistical	statistical	ADJ
fbem-24781	56	4	analysis	analysis	NOUN
fbem-24781	56	5	results	result	VERB
fbem-24781	56	6	characters	character	NOUN
fbem-24781	56	7	classification	classification	NOUN
fbem-24781	56	8	frequency	frequency	NOUN
fbem-24781	56	9	proportion/%	proportion/%	PUNCT
fbem-24781	56	10	gender	gender	NOUN
fbem-24781	56	11	males	male	NOUN
fbem-24781	56	12	138	138	NUM
fbem-24781	56	13	61.33	61.33	NUM
fbem-24781	56	14	%	%	NOUN
fbem-24781	56	15	females	female	NOUN
fbem-24781	56	16	87	87	NUM
fbem-24781	56	17	38.67	38.67	NUM
fbem-24781	56	18	%	%	NOUN
fbem-24781	56	19	age	age	NOUN
fbem-24781	56	20	≦30	≦30	PROPN
fbem-24781	56	21	16	16	NUM
fbem-24781	56	22	7.11	7.11	NUM
fbem-24781	56	23	%	%	NOUN
fbem-24781	56	24	30~39	30~39	NUM
fbem-24781	56	25	32	32	NUM
fbem-24781	56	26	14.22	14.22	NUM
fbem-24781	56	27	%	%	NOUN
fbem-24781	56	28	40~49	40~49	NUM
fbem-24781	56	29	54	54	NUM
fbem-24781	56	30	24.00	24.00	NUM
fbem-24781	56	31	%	%	NOUN
fbem-24781	56	32	50~59	50~59	NUM
fbem-24781	56	33	56	56	NUM
fbem-24781	56	34	24.89	24.89	NUM
fbem-24781	56	35	%	%	NOUN
fbem-24781	57	1	≧60	≧60	NUM
fbem-24781	57	2	67	67	NUM
fbem-24781	57	3	29.78	29.78	NUM
fbem-24781	57	4	%	%	NOUN
fbem-24781	57	5	education	education	NOUN
fbem-24781	57	6	elementary	elementary	PROPN
fbem-24781	57	7	school	school	PROPN
fbem-24781	57	8	and	and	CCONJ
fbem-24781	57	9	below	below	ADP
fbem-24781	57	10	124	124	NUM
fbem-24781	57	11	55.11	55.11	NUM
fbem-24781	57	12	%	%	NOUN
fbem-24781	57	13	junior	junior	ADJ
fbem-24781	57	14	high	high	ADJ
fbem-24781	57	15	school	school	NOUN
fbem-24781	57	16	and	and	CCONJ
fbem-24781	57	17	below	below	ADP
fbem-24781	57	18	51	51	NUM
fbem-24781	57	19	22.67	22.67	NUM
fbem-24781	57	20	%	%	NOUN
fbem-24781	57	21	high	high	ADJ
fbem-24781	57	22	school	school	NOUN
fbem-24781	57	23	/	/	SYM
fbem-24781	57	24	vocational	vocational	ADJ
fbem-24781	57	25	high	high	ADJ
fbem-24781	57	26	school	school	NOUN
fbem-24781	57	27	44	44	NUM
fbem-24781	57	28	19.56	19.56	NUM
fbem-24781	57	29	%	%	NOUN
fbem-24781	57	30	college	college	NOUN
fbem-24781	57	31	/	/	SYM
fbem-24781	57	32	university	university	NOUN
fbem-24781	57	33	or	or	CCONJ
fbem-24781	57	34	above	above	ADP
fbem-24781	57	35	6	6	NUM
fbem-24781	57	36	2.67	2.67	NUM
fbem-24781	57	37	%	%	NOUN
fbem-24781	57	38	whether	whether	SCONJ
fbem-24781	57	39	to	to	PART
fbem-24781	57	40	use	use	VERB
fbem-24781	57	41	a	a	DET
fbem-24781	57	42	smartphone	smartphone	NOUN
fbem-24781	57	43	or	or	CCONJ
fbem-24781	58	1	not	not	PART
fbem-24781	58	2	yes	yes	ADV
fbem-24781	58	3	206	206	NUM
fbem-24781	58	4	91.56	91.56	NUM
fbem-24781	58	5	%	%	NOUN
fbem-24781	58	6	no	no	DET
fbem-24781	58	7	19	19	NUM
fbem-24781	58	8	8.44	8.44	NUM
fbem-24781	58	9	%	%	NOUN
fbem-24781	58	10	whether	whether	SCONJ
fbem-24781	58	11	to	to	PART
fbem-24781	58	12	use	use	VERB
fbem-24781	58	13	wechat	wechat	NOUN
fbem-24781	58	14	/	/	SYM
fbem-24781	58	15	tiktok	tiktok	NOUN
fbem-24781	58	16	to	to	PART
fbem-24781	58	17	sell	sell	VERB
fbem-24781	58	18	agricultural	agricultural	ADJ
fbem-24781	58	19	products	product	NOUN
fbem-24781	58	20	yes	yes	INTJ
fbem-24781	59	1	87	87	NUM
fbem-24781	59	2	38.67	38.67	NUM
fbem-24781	59	3	%	%	NOUN
fbem-24781	59	4	no	no	DET
fbem-24781	59	5	138	138	NUM
fbem-24781	59	6	61.33	61.33	NUM
fbem-24781	59	7	%	%	NOUN
fbem-24781	59	8	is	be	AUX
fbem-24781	59	9	there	there	PRON
fbem-24781	59	10	anyone	anyone	PRON
fbem-24781	59	11	around	around	ADP
fbem-24781	59	12	using	use	VERB
fbem-24781	59	13	wechat	wechat	NOUN
fbem-24781	59	14	/	/	SYM
fbem-24781	59	15	tiktok	tiktok	NOUN
fbem-24781	59	16	to	to	PART
fbem-24781	59	17	sell	sell	VERB
fbem-24781	59	18	agricultural	agricultural	ADJ
fbem-24781	59	19	products	product	NOUN
fbem-24781	59	20	yes	yes	INTJ
fbem-24781	59	21	74	74	NUM
fbem-24781	59	22	32.89	32.89	NUM
fbem-24781	59	23	%	%	NOUN
fbem-24781	59	24	no	no	DET
fbem-24781	59	25	151	151	NUM
fbem-24781	59	26	67.11	67.11	NUM
fbem-24781	59	27	%	%	NOUN
fbem-24781	59	28	have	have	AUX
fbem-24781	59	29	you	you	PRON
fbem-24781	59	30	participated	participate	VERB
fbem-24781	59	31	in	in	ADP
fbem-24781	59	32	the	the	DET
fbem-24781	59	33	training	training	NOUN
fbem-24781	59	34	organized	organize	VERB
fbem-24781	59	35	by	by	ADP
fbem-24781	59	36	the	the	DET
fbem-24781	59	37	government	government	NOUN
fbem-24781	59	38	on	on	ADP
fbem-24781	59	39	the	the	DET
fbem-24781	59	40	use	use	NOUN
fbem-24781	59	41	of	of	ADP
fbem-24781	59	42	wechat	wechat	NOUN
fbem-24781	59	43	/	/	SYM
fbem-24781	59	44	tiktok	tiktok	NOUN
fbem-24781	59	45	for	for	ADP
fbem-24781	59	46	sales	sale	NOUN
fbem-24781	59	47	yes	yes	INTJ
fbem-24781	59	48	56	56	NUM
fbem-24781	59	49	24.89	24.89	NUM
fbem-24781	59	50	%	%	NOUN
fbem-24781	59	51	no	no	DET
fbem-24781	59	52	169	169	NUM
fbem-24781	59	53	75.11	75.11	NUM
fbem-24781	59	54	%	%	NOUN
fbem-24781	59	55	3.2	3.2	NUM
fbem-24781	59	56	.	.	PUNCT
fbem-24781	60	1	reliability	reliability	NOUN
fbem-24781	60	2	and	and	CCONJ
fbem-24781	60	3	validity	validity	NOUN
fbem-24781	60	4	testing	testing	NOUN
fbem-24781	60	5	after	after	ADP
fbem-24781	60	6	conducting	conduct	VERB
fbem-24781	60	7	reliability	reliability	NOUN
fbem-24781	60	8	analysis	analysis	NOUN
fbem-24781	60	9	on	on	ADP
fbem-24781	60	10	the	the	DET
fbem-24781	60	11	questionnaire	questionnaire	NOUN
fbem-24781	60	12	data	datum	NOUN
fbem-24781	60	13	,	,	PUNCT
fbem-24781	60	14	it	it	PRON
fbem-24781	60	15	was	be	AUX
fbem-24781	60	16	found	find	VERB
fbem-24781	60	17	that	that	SCONJ
fbem-24781	60	18	the	the	DET
fbem-24781	60	19	reliability	reliability	NOUN
fbem-24781	60	20	of	of	ADP
fbem-24781	60	21	each	each	DET
fbem-24781	60	22	factor	factor	NOUN
fbem-24781	60	23	was	be	AUX
fbem-24781	60	24	above	above	ADP
fbem-24781	60	25	0.82	0.82	NUM
fbem-24781	60	26	,	,	PUNCT
fbem-24781	60	27	indicating	indicate	VERB
fbem-24781	60	28	good	good	ADJ
fbem-24781	60	29	internal	internal	ADJ
fbem-24781	60	30	consistency	consistency	NOUN
fbem-24781	60	31	among	among	ADP
fbem-24781	60	32	the	the	DET
fbem-24781	60	33	variables	variable	NOUN
fbem-24781	60	34	in	in	ADP
fbem-24781	60	35	the	the	DET
fbem-24781	60	36	survey	survey	NOUN
fbem-24781	60	37	scale	scale	NOUN
fbem-24781	60	38	.	.	PUNCT
fbem-24781	61	1	the	the	DET
fbem-24781	61	2	kmo	kmo	PROPN
fbem-24781	61	3	value	value	NOUN
fbem-24781	61	4	was	be	AUX
fbem-24781	61	5	shown	show	VERB
fbem-24781	61	6	to	to	PART
fbem-24781	61	7	be	be	AUX
fbem-24781	61	8	0.911	0.911	NUM
fbem-24781	61	9	and	and	CCONJ
fbem-24781	61	10	it	it	PRON
fbem-24781	61	11	was	be	AUX
fbem-24781	61	12	significantly	significantly	ADV
fbem-24781	61	13	correlated	correlate	VERB
fbem-24781	61	14	at	at	ADP
fbem-24781	61	15	the	the	DET
fbem-24781	61	16	5	5	NUM
fbem-24781	61	17	%	%	NOUN
fbem-24781	61	18	level	level	NOUN
fbem-24781	61	19	,	,	PUNCT
fbem-24781	61	20	indicating	indicate	VERB
fbem-24781	61	21	good	good	ADJ
fbem-24781	61	22	structural	structural	ADJ
fbem-24781	61	23	validity	validity	NOUN
fbem-24781	61	24	of	of	ADP
fbem-24781	61	25	the	the	DET
fbem-24781	61	26	data	datum	NOUN
fbem-24781	61	27	indicators	indicator	NOUN
fbem-24781	61	28	.	.	PUNCT
fbem-24781	62	1	all	all	DET
fbem-24781	62	2	item	item	NOUN
fbem-24781	62	3	factor	factor	NOUN
fbem-24781	62	4	loadings	loading	NOUN
fbem-24781	62	5	were	be	AUX
fbem-24781	62	6	greater	great	ADJ
fbem-24781	62	7	than	than	ADP
fbem-24781	62	8	0.62	0.62	NUM
fbem-24781	62	9	,	,	PUNCT
fbem-24781	62	10	with	with	ADP
fbem-24781	62	11	a	a	DET
fbem-24781	62	12	cumulative	cumulative	ADJ
fbem-24781	62	13	explained	explain	VERB
fbem-24781	62	14	variance	variance	NOUN
fbem-24781	62	15	of	of	ADP
fbem-24781	62	16	73.33	73.33	NUM
fbem-24781	62	17	%	%	NOUN
fbem-24781	62	18	,	,	PUNCT
fbem-24781	62	19	suggesting	suggest	VERB
fbem-24781	62	20	that	that	SCONJ
fbem-24781	62	21	the	the	DET
fbem-24781	62	22	scale	scale	NOUN
fbem-24781	62	23	has	have	VERB
fbem-24781	62	24	good	good	ADJ
fbem-24781	62	25	discriminant	discriminant	ADJ
fbem-24781	62	26	validity	validity	NOUN
fbem-24781	62	27	and	and	CCONJ
fbem-24781	62	28	structural	structural	ADJ
fbem-24781	62	29	validity	validity	NOUN
fbem-24781	62	30	.	.	PUNCT
fbem-24781	63	1	table	table	NOUN
fbem-24781	63	2	2	2	NUM
fbem-24781	63	3	.	.	PUNCT
fbem-24781	64	1	sample	sample	NOUN
fbem-24781	64	2	descriptive	descriptive	ADJ
fbem-24781	64	3	statistical	statistical	ADJ
fbem-24781	64	4	analysis	analysis	NOUN
fbem-24781	64	5	results	result	NOUN
fbem-24781	64	6	factors	factor	VERB
fbem-24781	64	7	initial	initial	ADJ
fbem-24781	64	8	items	item	NOUN
fbem-24781	64	9	standardized	standardize	VERB
fbem-24781	64	10	loading	loading	NOUN
fbem-24781	64	11	cronbach	cronbach	NOUN
fbem-24781	64	12	's	's	PART
fbem-24781	64	13	ɑ	ɑ	PROPN
fbem-24781	64	14	subjective	subjective	ADJ
fbem-24781	64	15	norm	norm	NOUN
fbem-24781	64	16	those	those	PRON
fbem-24781	64	17	who	who	PRON
fbem-24781	64	18	are	be	AUX
fbem-24781	64	19	important	important	ADJ
fbem-24781	64	20	to	to	ADP
fbem-24781	64	21	me	i	PRON
fbem-24781	64	22	(	(	PUNCT
fbem-24781	64	23	family	family	NOUN
fbem-24781	64	24	/	/	SYM
fbem-24781	64	25	friends	friend	NOUN
fbem-24781	64	26	/	/	SYM
fbem-24781	64	27	neighbors	neighbor	NOUN
fbem-24781	64	28	)	)	PUNCT
fbem-24781	64	29	support	support	VERB
fbem-24781	64	30	me	i	PRON
fbem-24781	64	31	in	in	ADP
fbem-24781	64	32	undertaking	undertake	VERB
fbem-24781	64	33	new	new	ADJ
fbem-24781	64	34	media	medium	NOUN
fbem-24781	64	35	marketing	market	VERB
fbem-24781	64	36	0.861	0.861	NUM
fbem-24781	64	37	0.832	0.832	NUM
fbem-24781	64	38	those	those	PRON
fbem-24781	64	39	who	who	PRON
fbem-24781	64	40	are	be	AUX
fbem-24781	64	41	important	important	ADJ
fbem-24781	64	42	to	to	ADP
fbem-24781	64	43	me	i	PRON
fbem-24781	64	44	(	(	PUNCT
fbem-24781	64	45	family	family	NOUN
fbem-24781	64	46	/	/	SYM
fbem-24781	64	47	friends	friend	NOUN
fbem-24781	64	48	/	/	SYM
fbem-24781	64	49	neighbors	neighbor	NOUN
fbem-24781	64	50	)	)	PUNCT
fbem-24781	64	51	express	express	VERB
fbem-24781	64	52	their	their	PRON
fbem-24781	64	53	approval	approval	NOUN
fbem-24781	64	54	of	of	ADP
fbem-24781	64	55	my	my	PRON
fbem-24781	64	56	engagement	engagement	NOUN
fbem-24781	64	57	in	in	ADP
fbem-24781	64	58	new	new	ADJ
fbem-24781	64	59	media	medium	NOUN
fbem-24781	64	60	marketing	market	VERB
fbem-24781	64	61	0.782	0.782	NUM
fbem-24781	64	62	those	those	DET
fbem-24781	64	63	who	who	PRON
fbem-24781	64	64	are	be	AUX
fbem-24781	64	65	important	important	ADJ
fbem-24781	64	66	to	to	ADP
fbem-24781	64	67	me	i	PRON
fbem-24781	64	68	(	(	PUNCT
fbem-24781	64	69	family	family	NOUN
fbem-24781	64	70	/	/	SYM
fbem-24781	64	71	friends	friend	NOUN
fbem-24781	64	72	/	/	SYM
fbem-24781	64	73	neighbors	neighbor	NOUN
fbem-24781	64	74	)	)	PUNCT
fbem-24781	64	75	express	express	VERB
fbem-24781	64	76	their	their	PRON
fbem-24781	64	77	appreciation	appreciation	NOUN
fbem-24781	64	78	for	for	ADP
fbem-24781	64	79	my	my	PRON
fbem-24781	64	80	involvement	involvement	NOUN
fbem-24781	64	81	in	in	ADP
fbem-24781	64	82	new	new	ADJ
fbem-24781	64	83	media	medium	NOUN
fbem-24781	64	84	marketing	marketing	NOUN
fbem-24781	64	85	0.695	0.695	NUM
fbem-24781	64	86	if	if	SCONJ
fbem-24781	64	87	the	the	DET
fbem-24781	64	88	vast	vast	ADJ
fbem-24781	64	89	majority	majority	NOUN
fbem-24781	64	90	of	of	ADP
fbem-24781	64	91	family	family	NOUN
fbem-24781	64	92	,	,	PUNCT
fbem-24781	64	93	friends	friend	NOUN
fbem-24781	64	94	/	/	SYM
fbem-24781	64	95	neighbors	neighbor	NOUN
fbem-24781	64	96	/	/	SYM
fbem-24781	64	97	colleagues	colleague	NOUN
fbem-24781	64	98	around	around	ADP
fbem-24781	64	99	me	i	PRON
fbem-24781	64	100	believe	believe	VERB
fbem-24781	64	101	in	in	ADP
fbem-24781	64	102	new	new	ADJ
fbem-24781	64	103	media	medium	NOUN
fbem-24781	64	104	marketing	marketing	NOUN
fbem-24781	64	105	,	,	PUNCT
fbem-24781	64	106	then	then	ADV
fbem-24781	64	107	i	i	PRON
fbem-24781	64	108	would	would	AUX
fbem-24781	64	109	be	be	AUX
fbem-24781	64	110	more	more	ADV
fbem-24781	64	111	willing	willing	ADJ
fbem-24781	64	112	to	to	PART
fbem-24781	64	113	participate	participate	VERB
fbem-24781	64	114	0.712	0.712	NUM
fbem-24781	64	115	if	if	SCONJ
fbem-24781	64	116	other	other	ADJ
fbem-24781	64	117	farmers	farmer	NOUN
fbem-24781	64	118	around	around	ADP
fbem-24781	64	119	me	i	PRON
fbem-24781	64	120	are	be	AUX
fbem-24781	64	121	engaging	engage	VERB
fbem-24781	64	122	in	in	ADP
fbem-24781	64	123	new	new	ADJ
fbem-24781	64	124	media	medium	NOUN
fbem-24781	64	125	marketing	marketing	NOUN
fbem-24781	64	126	,	,	PUNCT
fbem-24781	64	127	then	then	ADV
fbem-24781	64	128	i	i	PRON
fbem-24781	64	129	would	would	AUX
fbem-24781	64	130	be	be	AUX
fbem-24781	64	131	more	more	ADV
fbem-24781	64	132	willing	willing	ADJ
fbem-24781	64	133	to	to	PART
fbem-24781	64	134	participate	participate	VERB
fbem-24781	64	135	0.848	0.848	NUM
fbem-24781	64	136	perceived	perceive	VERB
fbem-24781	64	137	behavioral	behavioral	ADJ
fbem-24781	64	138	control	control	NOUN
fbem-24781	64	139	i	i	PRON
fbem-24781	64	140	have	have	VERB
fbem-24781	64	141	sufficient	sufficient	ADJ
fbem-24781	64	142	capability	capability	NOUN
fbem-24781	64	143	to	to	PART
fbem-24781	64	144	support	support	VERB
fbem-24781	64	145	my	my	PRON
fbem-24781	64	146	engagement	engagement	NOUN
fbem-24781	64	147	in	in	ADP
fbem-24781	64	148	new	new	ADJ
fbem-24781	64	149	media	medium	NOUN
fbem-24781	64	150	marketing	marketing	NOUN
fbem-24781	64	151	0.747	0.747	NUM
fbem-24781	64	152	0.821	0.821	NUM
fbem-24781	65	1	i	i	PRON
fbem-24781	65	2	know	know	VERB
fbem-24781	65	3	how	how	SCONJ
fbem-24781	65	4	to	to	PART
fbem-24781	65	5	conduct	conduct	VERB
fbem-24781	65	6	new	new	ADJ
fbem-24781	65	7	media	medium	NOUN
fbem-24781	65	8	marketing	marketing	NOUN
fbem-24781	65	9	0.684	0.684	NUM
fbem-24781	65	10	i	i	PRON
fbem-24781	65	11	have	have	VERB
fbem-24781	65	12	avenues	avenue	NOUN
fbem-24781	65	13	to	to	PART
fbem-24781	65	14	understand	understand	VERB
fbem-24781	65	15	new	new	ADJ
fbem-24781	65	16	media	medium	NOUN
fbem-24781	65	17	marketing	market	VERB
fbem-24781	65	18	0.876	0.876	NUM
fbem-24781	65	19	the	the	DET
fbem-24781	65	20	impact	impact	NOUN
fbem-24781	65	21	of	of	ADP
fbem-24781	65	22	the	the	DET
fbem-24781	65	23	“	"	PUNCT
fbem-24781	65	24	digital	digital	ADJ
fbem-24781	65	25	commerce	commerce	NOUN
fbem-24781	65	26	and	and	CCONJ
fbem-24781	65	27	rural	rural	ADJ
fbem-24781	65	28	development	development	NOUN
fbem-24781	65	29	”	"	PUNCT
fbem-24781	65	30	policy	policy	NOUN
fbem-24781	65	31	i	i	PRON
fbem-24781	65	32	believe	believe	VERB
fbem-24781	65	33	that	that	SCONJ
fbem-24781	65	34	new	new	ADJ
fbem-24781	65	35	media	medium	NOUN
fbem-24781	65	36	training	training	NOUN
fbem-24781	65	37	can	can	AUX
fbem-24781	65	38	enhance	enhance	VERB
fbem-24781	65	39	my	my	PRON
fbem-24781	65	40	new	new	ADJ
fbem-24781	65	41	media	medium	NOUN
fbem-24781	65	42	marketing	marketing	NOUN
fbem-24781	65	43	skills	skill	NOUN
fbem-24781	65	44	0.805	0.805	NUM
fbem-24781	65	45	0.839	0.839	NUM
fbem-24781	65	46	i	i	PRON
fbem-24781	65	47	believe	believe	VERB
fbem-24781	65	48	that	that	SCONJ
fbem-24781	65	49	having	have	VERB
fbem-24781	65	50	someone	someone	PRON
fbem-24781	65	51	to	to	PART
fbem-24781	65	52	guide	guide	VERB
fbem-24781	65	53	me	i	PRON
fbem-24781	65	54	can	can	AUX
fbem-24781	65	55	facilitate	facilitate	VERB
fbem-24781	65	56	my	my	PRON
fbem-24781	65	57	engagement	engagement	NOUN
fbem-24781	65	58	in	in	ADP
fbem-24781	65	59	new	new	ADJ
fbem-24781	65	60	media	medium	NOUN
fbem-24781	65	61	marketing	marketing	NOUN
fbem-24781	65	62	0.709	0.709	NUM
fbem-24781	65	63	i	i	PRON
fbem-24781	65	64	think	think	VERB
fbem-24781	65	65	the	the	DET
fbem-24781	65	66	government	government	NOUN
fbem-24781	65	67	can	can	AUX
fbem-24781	65	68	help	help	VERB
fbem-24781	65	69	me	i	PRON
fbem-24781	65	70	better	well	ADV
fbem-24781	65	71	understand	understand	VERB
fbem-24781	65	72	new	new	ADJ
fbem-24781	65	73	media	medium	NOUN
fbem-24781	65	74	marketing	marketing	NOUN
fbem-24781	65	75	0.887	0.887	NUM
fbem-24781	65	76	farmers	farmer	NOUN
fbem-24781	65	77	’	’	PART
fbem-24781	65	78	attitudes	attitude	NOUN
fbem-24781	65	79	towards	towards	ADP
fbem-24781	65	80	new	new	ADJ
fbem-24781	65	81	media	medium	NOUN
fbem-24781	65	82	marketing	marketing	NOUN
fbem-24781	65	83	i	i	PRON
fbem-24781	65	84	believe	believe	VERB
fbem-24781	65	85	that	that	SCONJ
fbem-24781	65	86	new	new	ADJ
fbem-24781	65	87	media	media	NOUN
fbem-24781	65	88	marketing	marketing	NOUN
fbem-24781	65	89	can	can	AUX
fbem-24781	65	90	promote	promote	VERB
fbem-24781	65	91	the	the	DET
fbem-24781	65	92	sales	sale	NOUN
fbem-24781	65	93	of	of	ADP
fbem-24781	65	94	agricultural	agricultural	ADJ
fbem-24781	65	95	products	product	NOUN
fbem-24781	65	96	0.646	0.646	NUM
fbem-24781	65	97	0.773	0.773	NUM
fbem-24781	66	1	i	i	PRON
fbem-24781	66	2	think	think	VERB
fbem-24781	66	3	new	new	ADJ
fbem-24781	66	4	media	medium	NOUN
fbem-24781	66	5	marketing	marketing	NOUN
fbem-24781	66	6	is	be	AUX
fbem-24781	66	7	a	a	DET
fbem-24781	66	8	fashionable	fashionable	ADJ
fbem-24781	66	9	behavior	behavior	NOUN
fbem-24781	66	10	0.763	0.763	NUM
fbem-24781	66	11	i	i	PRON
fbem-24781	66	12	think	think	VERB
fbem-24781	66	13	new	new	ADJ
fbem-24781	66	14	media	medium	NOUN
fbem-24781	66	15	marketing	marketing	NOUN
fbem-24781	66	16	can	can	AUX
fbem-24781	66	17	help	help	VERB
fbem-24781	66	18	me	i	PRON
fbem-24781	66	19	earn	earn	VERB
fbem-24781	66	20	more	more	ADJ
fbem-24781	66	21	money	money	NOUN
fbem-24781	66	22	0.808	0.808	NUM
fbem-24781	67	1	i	i	PRON
fbem-24781	67	2	think	think	VERB
fbem-24781	67	3	new	new	ADJ
fbem-24781	67	4	media	medium	NOUN
fbem-24781	67	5	marketing	marketing	NOUN
fbem-24781	67	6	makes	make	VERB
fbem-24781	67	7	me	i	PRON
fbem-24781	67	8	feel	feel	VERB
fbem-24781	67	9	that	that	SCONJ
fbem-24781	67	10	selling	sell	VERB
fbem-24781	67	11	agricultural	agricultural	ADJ
fbem-24781	67	12	products	product	NOUN
fbem-24781	67	13	is	be	AUX
fbem-24781	67	14	easier	easy	ADJ
fbem-24781	67	15	0.827	0.827	NUM
fbem-24781	67	16	i	i	PRON
fbem-24781	67	17	think	think	VERB
fbem-24781	67	18	new	new	ADJ
fbem-24781	67	19	media	medium	NOUN
fbem-24781	67	20	marketing	marketing	NOUN
fbem-24781	67	21	helps	help	VERB
fbem-24781	67	22	me	i	PRON
fbem-24781	67	23	alleviate	alleviate	VERB
fbem-24781	67	24	sales	sale	NOUN
fbem-24781	67	25	pressure	pressure	NOUN
fbem-24781	67	26	0.709	0.709	NUM
fbem-24781	67	27	farmers	farmer	NOUN
fbem-24781	67	28	’	’	PART
fbem-24781	67	29	new	new	ADJ
fbem-24781	67	30	media	medium	NOUN
fbem-24781	67	31	marketing	marketing	NOUN
fbem-24781	67	32	intentions	intention	NOUN
fbem-24781	67	33	i	i	PRON
fbem-24781	67	34	am	be	AUX
fbem-24781	67	35	willing	willing	ADJ
fbem-24781	67	36	to	to	PART
fbem-24781	67	37	try	try	VERB
fbem-24781	67	38	new	new	ADJ
fbem-24781	67	39	media	medium	NOUN
fbem-24781	67	40	marketing	market	VERB
fbem-24781	67	41	0.851	0.851	NUM
fbem-24781	67	42	0.756	0.756	NUM
fbem-24781	67	43	i	i	PRON
fbem-24781	67	44	would	would	AUX
fbem-24781	67	45	prefer	prefer	VERB
fbem-24781	67	46	to	to	PART
fbem-24781	67	47	use	use	VERB
fbem-24781	67	48	wechat	wechat	NOUN
fbem-24781	67	49	for	for	ADP
fbem-24781	67	50	new	new	ADJ
fbem-24781	67	51	media	medium	NOUN
fbem-24781	67	52	marketing	market	VERB
fbem-24781	67	53	0.717	0.717	NUM
fbem-24781	67	54	i	i	PRON
fbem-24781	67	55	would	would	AUX
fbem-24781	67	56	prefer	prefer	VERB
fbem-24781	67	57	to	to	PART
fbem-24781	67	58	use	use	VERB
fbem-24781	67	59	tiktok	tiktok	NOUN
fbem-24781	67	60	for	for	ADP
fbem-24781	67	61	new	new	ADJ
fbem-24781	67	62	media	medium	NOUN
fbem-24781	67	63	marketing	marketing	NOUN
fbem-24781	67	64	0.626	0.626	NUM
fbem-24781	67	65	i	i	PRON
fbem-24781	67	66	would	would	AUX
fbem-24781	67	67	prefer	prefer	VERB
fbem-24781	67	68	to	to	PART
fbem-24781	67	69	use	use	VERB
fbem-24781	67	70	other	other	ADJ
fbem-24781	67	71	apps	app	NOUN
fbem-24781	67	72	for	for	ADP
fbem-24781	67	73	new	new	ADJ
fbem-24781	67	74	media	medium	NOUN
fbem-24781	67	75	marketing	market	VERB
fbem-24781	67	76	0.780	0.780	NUM
fbem-24781	67	77	394	394	NUM
fbem-24781	67	78	3.3	3.3	NUM
fbem-24781	67	79	.	.	PUNCT
fbem-24781	68	1	regression	regression	VERB
fbem-24781	68	2	analysis	analysis	NOUN
fbem-24781	68	3	this	this	DET
fbem-24781	68	4	paper	paper	NOUN
fbem-24781	68	5	evaluates	evaluate	VERB
fbem-24781	68	6	the	the	DET
fbem-24781	68	7	structural	structural	ADJ
fbem-24781	68	8	equation	equation	NOUN
fbem-24781	68	9	model	model	NOUN
fbem-24781	68	10	through	through	ADP
fbem-24781	68	11	amos24.0	amos24.0	PROPN
fbem-24781	68	12	,	,	PUNCT
fbem-24781	68	13	and	and	CCONJ
fbem-24781	68	14	the	the	DET
fbem-24781	68	15	results	result	NOUN
fbem-24781	68	16	are	be	AUX
fbem-24781	68	17	shown	show	VERB
fbem-24781	68	18	in	in	ADP
fbem-24781	68	19	figure	figure	NOUN
fbem-24781	68	20	2	2	NUM
fbem-24781	68	21	,	,	PUNCT
fbem-24781	68	22	which	which	PRON
fbem-24781	68	23	reflects	reflect	VERB
fbem-24781	68	24	the	the	DET
fbem-24781	68	25	relationship	relationship	NOUN
fbem-24781	68	26	between	between	ADP
fbem-24781	68	27	latent	latent	NOUN
fbem-24781	68	28	variables	variable	NOUN
fbem-24781	68	29	.	.	PUNCT
fbem-24781	69	1	the	the	DET
fbem-24781	69	2	results	result	NOUN
fbem-24781	69	3	indicate	indicate	VERB
fbem-24781	69	4	that	that	SCONJ
fbem-24781	69	5	the	the	DET
fbem-24781	69	6	hypotheses	hypothesis	NOUN
fbem-24781	69	7	h1	h1	PROPN
fbem-24781	69	8	,	,	PUNCT
fbem-24781	69	9	h2	h2	PROPN
fbem-24781	69	10	,	,	PUNCT
fbem-24781	69	11	h5	h5	PROPN
fbem-24781	69	12	,	,	PUNCT
fbem-24781	69	13	h6	h6	PROPN
fbem-24781	69	14	,	,	PUNCT
fbem-24781	69	15	and	and	CCONJ
fbem-24781	69	16	h7	h7	PROPN
fbem-24781	69	17	are	be	AUX
fbem-24781	69	18	all	all	ADV
fbem-24781	69	19	supported	support	VERB
fbem-24781	69	20	,	,	PUNCT
fbem-24781	69	21	while	while	SCONJ
fbem-24781	69	22	h3	h3	NOUN
fbem-24781	69	23	and	and	CCONJ
fbem-24781	69	24	h4	h4	NOUN
fbem-24781	69	25	are	be	AUX
fbem-24781	69	26	not	not	PART
fbem-24781	69	27	supported	support	VERB
fbem-24781	69	28	,	,	PUNCT
fbem-24781	69	29	as	as	SCONJ
fbem-24781	69	30	shown	show	VERB
fbem-24781	69	31	in	in	ADP
fbem-24781	69	32	table	table	NOUN
fbem-24781	69	33	3	3	NUM
fbem-24781	69	34	.	.	PUNCT
fbem-24781	70	1	this	this	PRON
fbem-24781	70	2	means	mean	VERB
fbem-24781	70	3	that	that	SCONJ
fbem-24781	70	4	the	the	DET
fbem-24781	70	5	subjective	subjective	ADJ
fbem-24781	70	6	norms	norm	NOUN
fbem-24781	70	7	affect	affect	VERB
fbem-24781	70	8	the	the	DET
fbem-24781	70	9	attitude	attitude	NOUN
fbem-24781	70	10	of	of	ADP
fbem-24781	70	11	farmers	farmer	NOUN
fbem-24781	70	12	towards	towards	ADP
fbem-24781	70	13	using	use	VERB
fbem-24781	70	14	new	new	ADJ
fbem-24781	70	15	media	medium	NOUN
fbem-24781	70	16	for	for	ADP
fbem-24781	70	17	agricultural	agricultural	ADJ
fbem-24781	70	18	product	product	NOUN
fbem-24781	70	19	marketing	marketing	NOUN
fbem-24781	70	20	,	,	PUNCT
fbem-24781	70	21	and	and	CCONJ
fbem-24781	70	22	the	the	DET
fbem-24781	70	23	intention	intention	NOUN
fbem-24781	70	24	to	to	PART
fbem-24781	70	25	use	use	VERB
fbem-24781	70	26	new	new	ADJ
fbem-24781	70	27	media	medium	NOUN
fbem-24781	70	28	for	for	ADP
fbem-24781	70	29	agricultural	agricultural	ADJ
fbem-24781	70	30	product	product	NOUN
fbem-24781	70	31	marketing	marketing	NOUN
fbem-24781	70	32	is	be	AUX
fbem-24781	70	33	established	establish	VERB
fbem-24781	70	34	,	,	PUNCT
fbem-24781	70	35	with	with	ADP
fbem-24781	70	36	standardized	standardized	ADJ
fbem-24781	70	37	path	path	NOUN
fbem-24781	70	38	coefficients	coefficient	NOUN
fbem-24781	70	39	of	of	ADP
fbem-24781	70	40	0.425	0.425	NUM
fbem-24781	70	41	and	and	CCONJ
fbem-24781	70	42	0.196	0.196	NUM
fbem-24781	70	43	respectively	respectively	ADV
fbem-24781	70	44	.	.	PUNCT
fbem-24781	71	1	the	the	DET
fbem-24781	71	2	“	"	PUNCT
fbem-24781	71	3	digital	digital	ADJ
fbem-24781	71	4	commerce	commerce	NOUN
fbem-24781	71	5	and	and	CCONJ
fbem-24781	71	6	rural	rural	ADJ
fbem-24781	71	7	development	development	NOUN
fbem-24781	71	8	”	"	PUNCT
fbem-24781	71	9	policy	policy	NOUN
fbem-24781	71	10	affects	affect	VERB
fbem-24781	71	11	the	the	DET
fbem-24781	71	12	attitude	attitude	NOUN
fbem-24781	71	13	of	of	ADP
fbem-24781	71	14	farmers	farmer	NOUN
fbem-24781	71	15	towards	towards	ADP
fbem-24781	71	16	using	use	VERB
fbem-24781	71	17	new	new	ADJ
fbem-24781	71	18	media	medium	NOUN
fbem-24781	71	19	for	for	ADP
fbem-24781	71	20	agricultural	agricultural	ADJ
fbem-24781	71	21	product	product	NOUN
fbem-24781	71	22	marketing	marketing	NOUN
fbem-24781	71	23	,	,	PUNCT
fbem-24781	71	24	and	and	CCONJ
fbem-24781	71	25	the	the	DET
fbem-24781	71	26	intention	intention	NOUN
fbem-24781	71	27	to	to	PART
fbem-24781	71	28	use	use	VERB
fbem-24781	71	29	new	new	ADJ
fbem-24781	71	30	media	medium	NOUN
fbem-24781	71	31	for	for	ADP
fbem-24781	71	32	agricultural	agricultural	ADJ
fbem-24781	71	33	product	product	NOUN
fbem-24781	71	34	marketing	marketing	NOUN
fbem-24781	71	35	is	be	AUX
fbem-24781	71	36	established	establish	VERB
fbem-24781	71	37	,	,	PUNCT
fbem-24781	71	38	with	with	ADP
fbem-24781	71	39	standardized	standardized	ADJ
fbem-24781	71	40	path	path	NOUN
fbem-24781	71	41	coefficients	coefficient	NOUN
fbem-24781	71	42	of	of	ADP
fbem-24781	71	43	0.284	0.284	NUM
fbem-24781	71	44	and	and	CCONJ
fbem-24781	71	45	0.183	0.183	NUM
fbem-24781	71	46	respectively	respectively	ADV
fbem-24781	71	47	.	.	PUNCT
fbem-24781	72	1	the	the	DET
fbem-24781	72	2	attitude	attitude	NOUN
fbem-24781	72	3	of	of	ADP
fbem-24781	72	4	farmers	farmer	NOUN
fbem-24781	72	5	towards	towards	ADP
fbem-24781	72	6	using	use	VERB
fbem-24781	72	7	new	new	ADJ
fbem-24781	72	8	media	medium	NOUN
fbem-24781	72	9	for	for	ADP
fbem-24781	72	10	agricultural	agricultural	ADJ
fbem-24781	72	11	product	product	NOUN
fbem-24781	72	12	marketing	marketing	NOUN
fbem-24781	72	13	affects	affect	VERB
fbem-24781	72	14	the	the	DET
fbem-24781	72	15	intention	intention	NOUN
fbem-24781	72	16	to	to	PART
fbem-24781	72	17	use	use	VERB
fbem-24781	72	18	new	new	ADJ
fbem-24781	72	19	media	medium	NOUN
fbem-24781	72	20	for	for	ADP
fbem-24781	72	21	agricultural	agricultural	ADJ
fbem-24781	72	22	product	product	NOUN
fbem-24781	72	23	marketing	marketing	NOUN
fbem-24781	72	24	,	,	PUNCT
fbem-24781	72	25	with	with	ADP
fbem-24781	72	26	a	a	DET
fbem-24781	72	27	standardized	standardized	ADJ
fbem-24781	72	28	path	path	NOUN
fbem-24781	72	29	coefficient	coefficient	NOUN
fbem-24781	72	30	of	of	ADP
fbem-24781	72	31	0.382	0.382	NUM
fbem-24781	72	32	.	.	PUNCT
fbem-24781	73	1	in	in	ADP
fbem-24781	73	2	summary	summary	NOUN
fbem-24781	73	3	,	,	PUNCT
fbem-24781	73	4	the	the	DET
fbem-24781	73	5	mechanism	mechanism	NOUN
fbem-24781	73	6	affecting	affect	VERB
fbem-24781	73	7	the	the	DET
fbem-24781	73	8	intention	intention	NOUN
fbem-24781	73	9	of	of	ADP
fbem-24781	73	10	farmers	farmer	NOUN
fbem-24781	73	11	to	to	PART
fbem-24781	73	12	use	use	VERB
fbem-24781	73	13	new	new	ADJ
fbem-24781	73	14	media	medium	NOUN
fbem-24781	73	15	for	for	ADP
fbem-24781	73	16	agricultural	agricultural	ADJ
fbem-24781	73	17	product	product	NOUN
fbem-24781	73	18	marketing	marketing	NOUN
fbem-24781	73	19	mainly	mainly	ADV
fbem-24781	73	20	includes	include	VERB
fbem-24781	73	21	three	three	NUM
fbem-24781	73	22	aspects	aspect	NOUN
fbem-24781	73	23	.	.	PUNCT
fbem-24781	74	1	3.3.1	3.3.1	X
fbem-24781	74	2	.	.	X
fbem-24781	74	3	subjective	subjective	ADJ
fbem-24781	74	4	norms	norm	NOUN
fbem-24781	74	5	become	become	VERB
fbem-24781	74	6	the	the	DET
fbem-24781	74	7	most	most	ADV
fbem-24781	74	8	important	important	ADJ
fbem-24781	74	9	factor	factor	NOUN
fbem-24781	74	10	affecting	affect	VERB
fbem-24781	74	11	the	the	DET
fbem-24781	74	12	attitude	attitude	NOUN
fbem-24781	74	13	of	of	ADP
fbem-24781	74	14	farmers	farmer	NOUN
fbem-24781	74	15	towards	towards	ADP
fbem-24781	74	16	using	use	VERB
fbem-24781	74	17	new	new	ADJ
fbem-24781	74	18	media	medium	NOUN
fbem-24781	74	19	for	for	ADP
fbem-24781	74	20	agricultural	agricultural	ADJ
fbem-24781	74	21	product	product	NOUN
fbem-24781	74	22	marketing	marketing	NOUN
fbem-24781	74	23	this	this	PRON
fbem-24781	74	24	may	may	AUX
fbem-24781	74	25	be	be	AUX
fbem-24781	74	26	because	because	SCONJ
fbem-24781	74	27	farmers	farmer	NOUN
fbem-24781	74	28	have	have	VERB
fbem-24781	74	29	relatively	relatively	ADV
fbem-24781	74	30	low	low	ADJ
fbem-24781	74	31	levels	level	NOUN
fbem-24781	74	32	of	of	ADP
fbem-24781	74	33	education	education	NOUN
fbem-24781	74	34	and	and	CCONJ
fbem-24781	74	35	less	less	ADJ
fbem-24781	74	36	ability	ability	NOUN
fbem-24781	74	37	and	and	CCONJ
fbem-24781	74	38	willingness	willingness	NOUN
fbem-24781	74	39	to	to	PART
fbem-24781	74	40	proactively	proactively	ADV
fbem-24781	74	41	acquire	acquire	VERB
fbem-24781	74	42	knowledge	knowledge	NOUN
fbem-24781	74	43	about	about	ADP
fbem-24781	74	44	new	new	ADJ
fbem-24781	74	45	media	medium	NOUN
fbem-24781	74	46	marketing	marketing	NOUN
fbem-24781	74	47	online	online	ADV
fbem-24781	74	48	.	.	PUNCT
fbem-24781	75	1	therefore	therefore	ADV
fbem-24781	75	2	,	,	PUNCT
fbem-24781	75	3	the	the	DET
fbem-24781	75	4	attitudes	attitude	NOUN
fbem-24781	75	5	of	of	ADP
fbem-24781	75	6	people	people	NOUN
fbem-24781	75	7	around	around	ADP
fbem-24781	75	8	them	they	PRON
fbem-24781	75	9	have	have	VERB
fbem-24781	75	10	a	a	DET
fbem-24781	75	11	significant	significant	ADJ
fbem-24781	75	12	impact	impact	NOUN
fbem-24781	75	13	on	on	ADP
fbem-24781	75	14	farmers	farmer	NOUN
fbem-24781	75	15	,	,	PUNCT
fbem-24781	75	16	especially	especially	ADV
fbem-24781	75	17	when	when	SCONJ
fbem-24781	75	18	there	there	PRON
fbem-24781	75	19	are	be	VERB
fbem-24781	75	20	successful	successful	ADJ
fbem-24781	75	21	cases	case	NOUN
fbem-24781	75	22	of	of	ADP
fbem-24781	75	23	using	use	VERB
fbem-24781	75	24	new	new	ADJ
fbem-24781	75	25	media	medium	NOUN
fbem-24781	75	26	for	for	ADP
fbem-24781	75	27	agricultural	agricultural	ADJ
fbem-24781	75	28	product	product	NOUN
fbem-24781	75	29	marketing	marketing	NOUN
fbem-24781	75	30	nearby	nearby	ADV
fbem-24781	75	31	.	.	PUNCT
fbem-24781	76	1	3.3.2	3.3.2	X
fbem-24781	76	2	.	.	PUNCT
fbem-24781	77	1	the	the	DET
fbem-24781	77	2	policy	policy	NOUN
fbem-24781	77	3	of	of	ADP
fbem-24781	77	4	"	"	PUNCT
fbem-24781	77	5	digital	digital	ADJ
fbem-24781	77	6	commerce	commerce	NOUN
fbem-24781	77	7	and	and	CCONJ
fbem-24781	77	8	rural	rural	ADJ
fbem-24781	77	9	development	development	NOUN
fbem-24781	77	10	"	"	PUNCT
fbem-24781	77	11	become	become	VERB
fbem-24781	77	12	the	the	DET
fbem-24781	77	13	most	most	ADV
fbem-24781	77	14	important	important	ADJ
fbem-24781	77	15	factor	factor	NOUN
fbem-24781	77	16	affecting	affect	VERB
fbem-24781	77	17	the	the	DET
fbem-24781	77	18	intention	intention	NOUN
fbem-24781	77	19	of	of	ADP
fbem-24781	77	20	farmers	farmer	NOUN
fbem-24781	77	21	to	to	PART
fbem-24781	77	22	use	use	VERB
fbem-24781	77	23	new	new	ADJ
fbem-24781	77	24	media	medium	NOUN
fbem-24781	77	25	for	for	ADP
fbem-24781	77	26	agricultural	agricultural	ADJ
fbem-24781	77	27	product	product	NOUN
fbem-24781	77	28	marketing	market	VERB
fbem-24781	77	29	the	the	DET
fbem-24781	77	30	government	government	NOUN
fbem-24781	77	31	has	have	AUX
fbem-24781	77	32	effectively	effectively	ADV
fbem-24781	77	33	addressed	address	VERB
fbem-24781	77	34	the	the	DET
fbem-24781	77	35	pain	pain	NOUN
fbem-24781	77	36	points	point	NOUN
fbem-24781	77	37	of	of	ADP
fbem-24781	77	38	farmers	farmer	NOUN
fbem-24781	77	39	’	'	PUNCT
fbem-24781	77	40	lack	lack	NOUN
fbem-24781	77	41	of	of	ADP
fbem-24781	77	42	personal	personal	ADJ
fbem-24781	77	43	new	new	ADJ
fbem-24781	77	44	media	medium	NOUN
fbem-24781	77	45	operation	operation	NOUN
fbem-24781	77	46	capabilities	capability	NOUN
fbem-24781	77	47	and	and	CCONJ
fbem-24781	77	48	insufficient	insufficient	ADJ
fbem-24781	77	49	aggregation	aggregation	NOUN
fbem-24781	77	50	effects	effect	NOUN
fbem-24781	77	51	of	of	ADP
fbem-24781	77	52	new	new	ADJ
fbem-24781	77	53	media	medium	NOUN
fbem-24781	77	54	operations	operation	NOUN
fbem-24781	77	55	through	through	ADP
fbem-24781	77	56	policies	policy	NOUN
fbem-24781	77	57	such	such	ADJ
fbem-24781	77	58	as	as	ADP
fbem-24781	77	59	organizing	organize	VERB
fbem-24781	77	60	farmers	farmer	NOUN
fbem-24781	77	61	to	to	PART
fbem-24781	77	62	participate	participate	VERB
fbem-24781	77	63	in	in	ADP
fbem-24781	77	64	new	new	ADJ
fbem-24781	77	65	media	medium	NOUN
fbem-24781	77	66	training	training	NOUN
fbem-24781	77	67	,	,	PUNCT
fbem-24781	77	68	establishing	establish	VERB
fbem-24781	77	69	shared	share	VERB
fbem-24781	77	70	live	live	ADJ
fbem-24781	77	71	broadcasting	broadcasting	NOUN
fbem-24781	77	72	rooms	room	NOUN
fbem-24781	77	73	,	,	PUNCT
fbem-24781	77	74	and	and	CCONJ
fbem-24781	77	75	introducing	introduce	VERB
fbem-24781	77	76	rural	rural	ADJ
fbem-24781	77	77	e	e	NOUN
fbem-24781	77	78	-	-	ADJ
fbem-24781	77	79	commerce	commerce	NOUN
fbem-24781	77	80	talents	talent	NOUN
fbem-24781	77	81	,	,	PUNCT
fbem-24781	77	82	thereby	thereby	ADV
fbem-24781	77	83	making	make	VERB
fbem-24781	77	84	farmers	farmer	NOUN
fbem-24781	77	85	more	more	ADV
fbem-24781	77	86	willing	willing	ADJ
fbem-24781	77	87	to	to	PART
fbem-24781	77	88	engage	engage	VERB
fbem-24781	77	89	in	in	ADP
fbem-24781	77	90	new	new	ADJ
fbem-24781	77	91	media	medium	NOUN
fbem-24781	77	92	marketing	marketing	NOUN
fbem-24781	77	93	.	.	PUNCT
fbem-24781	78	1	3.3.3	3.3.3	NUM
fbem-24781	78	2	.	.	PUNCT
fbem-24781	78	3	perceived	perceive	VERB
fbem-24781	78	4	behavioral	behavioral	ADJ
fbem-24781	78	5	control	control	NOUN
fbem-24781	78	6	does	do	AUX
fbem-24781	78	7	not	not	PART
fbem-24781	78	8	have	have	VERB
fbem-24781	78	9	a	a	DET
fbem-24781	78	10	significant	significant	ADJ
fbem-24781	78	11	impact	impact	NOUN
fbem-24781	78	12	on	on	ADP
fbem-24781	78	13	the	the	DET
fbem-24781	78	14	attitude	attitude	NOUN
fbem-24781	78	15	and	and	CCONJ
fbem-24781	78	16	intention	intention	NOUN
fbem-24781	78	17	of	of	ADP
fbem-24781	78	18	farmers	farmer	NOUN
fbem-24781	78	19	to	to	PART
fbem-24781	78	20	use	use	VERB
fbem-24781	78	21	new	new	ADJ
fbem-24781	78	22	media	medium	NOUN
fbem-24781	78	23	for	for	ADP
fbem-24781	78	24	agricultural	agricultural	ADJ
fbem-24781	78	25	product	product	NOUN
fbem-24781	78	26	marketing	marketing	NOUN
fbem-24781	78	27	descriptive	descriptive	ADJ
fbem-24781	78	28	statistical	statistical	ADJ
fbem-24781	78	29	analysis	analysis	NOUN
fbem-24781	78	30	of	of	ADP
fbem-24781	78	31	the	the	DET
fbem-24781	78	32	sample	sample	NOUN
fbem-24781	78	33	shows	show	VERB
fbem-24781	78	34	that	that	SCONJ
fbem-24781	78	35	the	the	DET
fbem-24781	78	36	education	education	NOUN
fbem-24781	78	37	level	level	NOUN
fbem-24781	78	38	of	of	ADP
fbem-24781	78	39	participating	participate	VERB
fbem-24781	78	40	farmers	farmer	NOUN
fbem-24781	78	41	is	be	AUX
fbem-24781	78	42	mainly	mainly	ADV
fbem-24781	78	43	junior	junior	ADJ
fbem-24781	78	44	high	high	ADJ
fbem-24781	78	45	school	school	NOUN
fbem-24781	78	46	or	or	CCONJ
fbem-24781	78	47	below	below	ADV
fbem-24781	78	48	,	,	PUNCT
fbem-24781	78	49	which	which	PRON
fbem-24781	78	50	also	also	ADV
fbem-24781	78	51	indirectly	indirectly	ADV
fbem-24781	78	52	indicates	indicate	VERB
fbem-24781	78	53	that	that	SCONJ
fbem-24781	78	54	farmers	farmer	NOUN
fbem-24781	78	55	have	have	AUX
fbem-24781	78	56	limited	limit	VERB
fbem-24781	78	57	learning	learn	VERB
fbem-24781	78	58	abilities	ability	NOUN
fbem-24781	78	59	and	and	CCONJ
fbem-24781	78	60	capacity	capacity	NOUN
fbem-24781	78	61	to	to	PART
fbem-24781	78	62	accept	accept	VERB
fbem-24781	78	63	new	new	ADJ
fbem-24781	78	64	things	thing	NOUN
fbem-24781	78	65	,	,	PUNCT
fbem-24781	78	66	unable	unable	ADJ
fbem-24781	78	67	to	to	PART
fbem-24781	78	68	fully	fully	ADV
fbem-24781	78	69	master	master	VERB
fbem-24781	78	70	the	the	DET
fbem-24781	78	71	necessary	necessary	ADJ
fbem-24781	78	72	skills	skill	NOUN
fbem-24781	78	73	for	for	ADP
fbem-24781	78	74	new	new	ADJ
fbem-24781	78	75	media	medium	NOUN
fbem-24781	78	76	operation	operation	NOUN
fbem-24781	78	77	,	,	PUNCT
fbem-24781	78	78	thus	thus	ADV
fbem-24781	78	79	affecting	affect	VERB
fbem-24781	78	80	their	their	PRON
fbem-24781	78	81	attitude	attitude	NOUN
fbem-24781	78	82	and	and	CCONJ
fbem-24781	78	83	intention	intention	NOUN
fbem-24781	78	84	to	to	PART
fbem-24781	78	85	use	use	VERB
fbem-24781	78	86	new	new	ADJ
fbem-24781	78	87	media	medium	NOUN
fbem-24781	78	88	for	for	ADP
fbem-24781	78	89	agricultural	agricultural	ADJ
fbem-24781	78	90	product	product	NOUN
fbem-24781	78	91	marketing	marketing	NOUN
fbem-24781	78	92	.	.	PUNCT
fbem-24781	79	1	figure	figure	NOUN
fbem-24781	79	2	2	2	NUM
fbem-24781	79	3	.	.	PUNCT
fbem-24781	79	4	sem	sem	PROPN
fbem-24781	79	5	results	result	NOUN
fbem-24781	79	6	table	table	VERB
fbem-24781	79	7	3	3	NUM
fbem-24781	79	8	.	.	X
fbem-24781	79	9	hypothesis	hypothesis	NOUN
fbem-24781	79	10	test	test	NOUN
fbem-24781	79	11	table	table	NOUN
fbem-24781	79	12	hypothesis	hypothesis	NOUN
fbem-24781	79	13	path	path	NOUN
fbem-24781	79	14	standardized	standardize	VERB
fbem-24781	79	15	coefficient	coefficient	NOUN
fbem-24781	79	16	t	t	NOUN
fbem-24781	79	17	-	-	PUNCT
fbem-24781	79	18	value	value	NOUN
fbem-24781	79	19	p	p	NOUN
fbem-24781	79	20	-	-	PUNCT
fbem-24781	79	21	value	value	NOUN
fbem-24781	79	22	results	result	NOUN
fbem-24781	79	23	h1	h1	VERB
fbem-24781	79	24	subjective	subjective	ADJ
fbem-24781	79	25	norms→attitude	norms→attitude	ADJ
fbem-24781	79	26	towards	towards	ADP
fbem-24781	79	27	new	new	ADJ
fbem-24781	79	28	media	medium	NOUN
fbem-24781	79	29	marketing	marketing	NOUN
fbem-24781	79	30	0.425	0.425	NUM
fbem-24781	79	31	6.365	6.365	NUM
fbem-24781	79	32	0.000	0.000	NUM
fbem-24781	79	33	*	*	PUNCT
fbem-24781	79	34	*	*	PUNCT
fbem-24781	79	35	*	*	PUNCT
fbem-24781	79	36	support	support	NOUN
fbem-24781	79	37	h2	h2	PROPN
fbem-24781	79	38	subjective	subjective	ADJ
fbem-24781	79	39	norms→new	norms→new	ADJ
fbem-24781	79	40	media	medium	NOUN
fbem-24781	79	41	marketing	marketing	NOUN
fbem-24781	79	42	intention	intention	NOUN
fbem-24781	79	43	0.196	0.196	NUM
fbem-24781	79	44	2.876	2.876	NUM
fbem-24781	79	45	0.001	0.001	NUM
fbem-24781	79	46	*	*	PUNCT
fbem-24781	79	47	*	*	PUNCT
fbem-24781	79	48	*	*	PUNCT
fbem-24781	79	49	support	support	NOUN
fbem-24781	79	50	h3	h3	NOUN
fbem-24781	79	51	perceived	perceive	VERB
fbem-24781	79	52	behavioral	behavioral	ADJ
fbem-24781	79	53	contro→attitude	contro→attitude	NOUN
fbem-24781	79	54	towards	towards	ADP
fbem-24781	79	55	new	new	ADJ
fbem-24781	79	56	media	medium	NOUN
fbem-24781	79	57	marketing	market	VERB
fbem-24781	79	58	0.114	0.114	NUM
fbem-24781	79	59	1.135	1.135	NUM
fbem-24781	79	60	0.221	0.221	NUM
fbem-24781	79	61	reject	reject	VERB
fbem-24781	79	62	h4	h4	NOUN
fbem-24781	79	63	perceived	perceive	VERB
fbem-24781	79	64	behavioral	behavioral	ADJ
fbem-24781	79	65	control→new	control→new	ADJ
fbem-24781	79	66	media	medium	NOUN
fbem-24781	79	67	marketing	marketing	NOUN
fbem-24781	79	68	intention	intention	NOUN
fbem-24781	79	69	0.152	0.152	NUM
fbem-24781	79	70	1.564	1.564	NUM
fbem-24781	79	71	0.094	0.094	NUM
fbem-24781	79	72	reject	reject	VERB
fbem-24781	79	73	h5	h5	NOUN
fbem-24781	79	74	the	the	DET
fbem-24781	79	75	level	level	NOUN
fbem-24781	79	76	of	of	ADP
fbem-24781	79	77	new	new	ADJ
fbem-24781	79	78	media	medium	NOUN
fbem-24781	79	79	marketing→attitude	marketing→attitude	NOUN
fbem-24781	79	80	towards	towards	ADP
fbem-24781	79	81	new	new	ADJ
fbem-24781	79	82	media	medium	NOUN
fbem-24781	79	83	marketing	marketing	NOUN
fbem-24781	79	84	0.232	0.232	NUM
fbem-24781	79	85	3.664	3.664	NUM
fbem-24781	79	86	0.000	0.000	NUM
fbem-24781	79	87	*	*	PUNCT
fbem-24781	79	88	*	*	PUNCT
fbem-24781	79	89	*	*	PUNCT
fbem-24781	79	90	support	support	NOUN
fbem-24781	79	91	h6	h6	PROPN
fbem-24781	79	92	the	the	DET
fbem-24781	79	93	level	level	NOUN
fbem-24781	79	94	of	of	ADP
fbem-24781	79	95	new	new	ADJ
fbem-24781	79	96	media	medium	NOUN
fbem-24781	79	97	marketing→new	marketing→new	ADJ
fbem-24781	79	98	media	medium	NOUN
fbem-24781	79	99	marketing	marketing	NOUN
fbem-24781	79	100	intention	intention	NOUN
fbem-24781	79	101	0.283	0.283	NUM
fbem-24781	79	102	2.978	2.978	NUM
fbem-24781	79	103	0.000	0.000	NUM
fbem-24781	79	104	*	*	PUNCT
fbem-24781	79	105	*	*	PUNCT
fbem-24781	79	106	*	*	PUNCT
fbem-24781	79	107	support	support	VERB
fbem-24781	79	108	h7	h7	PROPN
fbem-24781	79	109	attitude	attitude	NOUN
fbem-24781	79	110	towards	towards	ADP
fbem-24781	79	111	new	new	ADJ
fbem-24781	79	112	media	medium	NOUN
fbem-24781	79	113	marketing→new	marketing→new	ADJ
fbem-24781	79	114	media	medium	NOUN
fbem-24781	79	115	marketing	marketing	NOUN
fbem-24781	79	116	intention	intention	NOUN
fbem-24781	79	117	0.366	0.366	NUM
fbem-24781	79	118	4.554	4.554	NUM
fbem-24781	79	119	0.000	0.000	NUM
fbem-24781	79	120	*	*	PUNCT
fbem-24781	79	121	*	*	PUNCT
fbem-24781	79	122	*	*	PUNCT
fbem-24781	79	123	support	support	NOUN
fbem-24781	79	124	4	4	NUM
fbem-24781	79	125	.	.	PUNCT
fbem-24781	80	1	conclusions	conclusion	NOUN
fbem-24781	80	2	and	and	CCONJ
fbem-24781	80	3	recommendations	recommendation	NOUN
fbem-24781	80	4	4.1	4.1	NUM
fbem-24781	80	5	.	.	PUNCT
fbem-24781	81	1	research	research	NOUN
fbem-24781	81	2	conclusion	conclusion	NOUN
fbem-24781	81	3	based	base	VERB
fbem-24781	81	4	on	on	ADP
fbem-24781	81	5	the	the	DET
fbem-24781	81	6	theoretical	theoretical	ADJ
fbem-24781	81	7	foundation	foundation	NOUN
fbem-24781	81	8	of	of	ADP
fbem-24781	81	9	the	the	DET
fbem-24781	81	10	tpb	tpb	NOUN
fbem-24781	81	11	(	(	PUNCT
fbem-24781	81	12	theory	theory	NOUN
fbem-24781	81	13	of	of	ADP
fbem-24781	81	14	planned	plan	VERB
fbem-24781	81	15	behavior	behavior	NOUN
fbem-24781	81	16	)	)	PUNCT
fbem-24781	81	17	,	,	PUNCT
fbem-24781	81	18	this	this	DET
fbem-24781	81	19	paper	paper	NOUN
fbem-24781	81	20	establishes	establish	VERB
fbem-24781	81	21	a	a	DET
fbem-24781	81	22	model	model	NOUN
fbem-24781	81	23	for	for	ADP
fbem-24781	81	24	the	the	DET
fbem-24781	81	25	mechanism	mechanism	NOUN
fbem-24781	81	26	influencing	influence	VERB
fbem-24781	81	27	farmers	farmer	NOUN
fbem-24781	81	28	’	'	PUNCT
fbem-24781	81	29	intention	intention	NOUN
fbem-24781	81	30	to	to	PART
fbem-24781	81	31	engage	engage	VERB
fbem-24781	81	32	in	in	ADP
fbem-24781	81	33	new	new	ADJ
fbem-24781	81	34	media	medium	NOUN
fbem-24781	81	35	marketing	marketing	NOUN
fbem-24781	81	36	by	by	ADP
fbem-24781	81	37	incorporating	incorporate	VERB
fbem-24781	81	38	factors	factor	NOUN
fbem-24781	81	39	affected	affect	VERB
fbem-24781	81	40	by	by	ADP
fbem-24781	81	41	the	the	DET
fbem-24781	81	42	“	"	PUNCT
fbem-24781	81	43	digital	digital	ADJ
fbem-24781	81	44	commerce	commerce	NOUN
fbem-24781	81	45	and	and	CCONJ
fbem-24781	81	46	rural	rural	ADJ
fbem-24781	81	47	development	development	NOUN
fbem-24781	81	48	”	"	PUNCT
fbem-24781	81	49	policy	policy	NOUN
fbem-24781	81	50	.	.	PUNCT
fbem-24781	82	1	using	use	VERB
fbem-24781	82	2	survey	survey	NOUN
fbem-24781	82	3	data	datum	NOUN
fbem-24781	82	4	from	from	ADP
fbem-24781	82	5	farmers	farmer	NOUN
fbem-24781	82	6	as	as	ADP
fbem-24781	82	7	the	the	DET
fbem-24781	82	8	analysis	analysis	NOUN
fbem-24781	82	9	subject	subject	ADJ
fbem-24781	82	10	,	,	PUNCT
fbem-24781	82	11	the	the	DET
fbem-24781	82	12	study	study	NOUN
fbem-24781	82	13	constructs	construct	VERB
fbem-24781	82	14	a	a	DET
fbem-24781	82	15	structural	structural	ADJ
fbem-24781	82	16	equation	equation	NOUN
fbem-24781	82	17	model	model	NOUN
fbem-24781	82	18	with	with	ADP
fbem-24781	82	19	five	five	NUM
fbem-24781	82	20	latent	latent	ADJ
fbem-24781	82	21	variables	variable	NOUN
fbem-24781	82	22	:	:	PUNCT
fbem-24781	82	23	subjective	subjective	ADJ
fbem-24781	82	24	norms	norm	NOUN
fbem-24781	82	25	,	,	PUNCT
fbem-24781	82	26	perceived	perceive	VERB
fbem-24781	82	27	behavioral	behavioral	ADJ
fbem-24781	82	28	control	control	NOUN
fbem-24781	82	29	,	,	PUNCT
fbem-24781	82	30	the	the	DET
fbem-24781	82	31	395	395	NUM
fbem-24781	82	32	“	"	PUNCT
fbem-24781	82	33	digital	digital	ADJ
fbem-24781	82	34	commerce	commerce	NOUN
fbem-24781	82	35	and	and	CCONJ
fbem-24781	82	36	rural	rural	ADJ
fbem-24781	82	37	development	development	NOUN
fbem-24781	82	38	”	"	PUNCT
fbem-24781	82	39	policy	policy	NOUN
fbem-24781	82	40	,	,	PUNCT
fbem-24781	82	41	farmers	farmer	NOUN
fbem-24781	82	42	’	’	PART
fbem-24781	82	43	attitudes	attitude	NOUN
fbem-24781	82	44	towards	towards	ADP
fbem-24781	82	45	new	new	ADJ
fbem-24781	82	46	media	medium	NOUN
fbem-24781	82	47	marketing	marketing	NOUN
fbem-24781	82	48	,	,	PUNCT
fbem-24781	82	49	and	and	CCONJ
fbem-24781	82	50	farmers	farmer	NOUN
fbem-24781	82	51	’	’	PART
fbem-24781	82	52	intentions	intention	NOUN
fbem-24781	82	53	to	to	PART
fbem-24781	82	54	use	use	VERB
fbem-24781	82	55	new	new	ADJ
fbem-24781	82	56	media	medium	NOUN
fbem-24781	82	57	marketing	marketing	NOUN
fbem-24781	82	58	.	.	PUNCT
fbem-24781	83	1	an	an	DET
fbem-24781	83	2	empirical	empirical	ADJ
fbem-24781	83	3	model	model	NOUN
fbem-24781	83	4	is	be	AUX
fbem-24781	83	5	employed	employ	VERB
fbem-24781	83	6	to	to	PART
fbem-24781	83	7	analyze	analyze	VERB
fbem-24781	83	8	the	the	DET
fbem-24781	83	9	factors	factor	NOUN
fbem-24781	83	10	influencing	influence	VERB
fbem-24781	83	11	farmers	farmer	NOUN
fbem-24781	83	12	’	'	PUNCT
fbem-24781	83	13	intentions	intention	NOUN
fbem-24781	83	14	to	to	PART
fbem-24781	83	15	undertake	undertake	VERB
fbem-24781	83	16	new	new	ADJ
fbem-24781	83	17	media	medium	NOUN
fbem-24781	83	18	marketing	marketing	NOUN
fbem-24781	83	19	.	.	PUNCT
fbem-24781	84	1	the	the	DET
fbem-24781	84	2	main	main	ADJ
fbem-24781	84	3	conclusions	conclusion	NOUN
fbem-24781	84	4	are	be	AUX
fbem-24781	84	5	threefold	threefold	ADV
fbem-24781	84	6	:	:	PUNCT
fbem-24781	84	7	subjective	subjective	ADJ
fbem-24781	84	8	norms	norm	NOUN
fbem-24781	84	9	emerge	emerge	VERB
fbem-24781	84	10	as	as	ADP
fbem-24781	84	11	the	the	DET
fbem-24781	84	12	most	most	ADV
fbem-24781	84	13	crucial	crucial	ADJ
fbem-24781	84	14	factor	factor	NOUN
fbem-24781	84	15	affecting	affect	VERB
fbem-24781	84	16	farmers	farmer	NOUN
fbem-24781	84	17	’	’	PART
fbem-24781	84	18	attitudes	attitude	NOUN
fbem-24781	84	19	towards	towards	ADP
fbem-24781	84	20	using	use	VERB
fbem-24781	84	21	new	new	ADJ
fbem-24781	84	22	media	medium	NOUN
fbem-24781	84	23	for	for	ADP
fbem-24781	84	24	agricultural	agricultural	ADJ
fbem-24781	84	25	product	product	NOUN
fbem-24781	84	26	marketing	marketing	NOUN
fbem-24781	84	27	;	;	PUNCT
fbem-24781	84	28	the	the	DET
fbem-24781	84	29	“	"	PUNCT
fbem-24781	84	30	digital	digital	ADJ
fbem-24781	84	31	commerce	commerce	NOUN
fbem-24781	84	32	and	and	CCONJ
fbem-24781	84	33	rural	rural	ADJ
fbem-24781	84	34	development	development	NOUN
fbem-24781	84	35	”	"	PUNCT
fbem-24781	84	36	policy	policy	NOUN
fbem-24781	84	37	becomes	become	VERB
fbem-24781	84	38	the	the	DET
fbem-24781	84	39	most	most	ADV
fbem-24781	84	40	significant	significant	ADJ
fbem-24781	84	41	factor	factor	NOUN
fbem-24781	84	42	influencing	influence	VERB
fbem-24781	84	43	farmers	farmer	NOUN
fbem-24781	84	44	’	'	PUNCT
fbem-24781	84	45	intentions	intention	NOUN
fbem-24781	84	46	to	to	PART
fbem-24781	84	47	use	use	VERB
fbem-24781	84	48	new	new	ADJ
fbem-24781	84	49	media	medium	NOUN
fbem-24781	84	50	for	for	ADP
fbem-24781	84	51	agricultural	agricultural	ADJ
fbem-24781	84	52	product	product	NOUN
fbem-24781	84	53	marketing	marketing	NOUN
fbem-24781	84	54	;	;	PUNCT
fbem-24781	84	55	perceived	perceive	VERB
fbem-24781	84	56	behavioral	behavioral	ADJ
fbem-24781	84	57	control	control	NOUN
fbem-24781	84	58	does	do	AUX
fbem-24781	84	59	not	not	PART
fbem-24781	84	60	significantly	significantly	ADV
fbem-24781	84	61	impact	impact	VERB
fbem-24781	84	62	either	either	CCONJ
fbem-24781	84	63	the	the	DET
fbem-24781	84	64	attitude	attitude	NOUN
fbem-24781	84	65	or	or	CCONJ
fbem-24781	84	66	intention	intention	NOUN
fbem-24781	84	67	of	of	ADP
fbem-24781	84	68	farmers	farmer	NOUN
fbem-24781	84	69	to	to	PART
fbem-24781	84	70	use	use	VERB
fbem-24781	84	71	new	new	ADJ
fbem-24781	84	72	media	medium	NOUN
fbem-24781	84	73	for	for	ADP
fbem-24781	84	74	agricultural	agricultural	ADJ
fbem-24781	84	75	product	product	NOUN
fbem-24781	84	76	marketing	marketing	NOUN
fbem-24781	84	77	.	.	PUNCT
fbem-24781	85	1	4.2	4.2	NUM
fbem-24781	85	2	.	.	PUNCT
fbem-24781	86	1	policy	policy	NOUN
fbem-24781	86	2	suggestion	suggestion	NOUN
fbem-24781	86	3	4.2.1	4.2.1	NUM
fbem-24781	86	4	.	.	PUNCT
fbem-24781	87	1	from	from	ADP
fbem-24781	87	2	the	the	DET
fbem-24781	87	3	perspective	perspective	NOUN
fbem-24781	87	4	of	of	ADP
fbem-24781	87	5	subjective	subjective	ADJ
fbem-24781	87	6	norms	norm	NOUN
fbem-24781	87	7	rural	rural	ADJ
fbem-24781	87	8	areas	area	NOUN
fbem-24781	87	9	are	be	AUX
fbem-24781	87	10	relatively	relatively	ADV
fbem-24781	87	11	closed	closed	ADJ
fbem-24781	87	12	social	social	ADJ
fbem-24781	87	13	organizations	organization	NOUN
fbem-24781	87	14	where	where	SCONJ
fbem-24781	87	15	the	the	DET
fbem-24781	87	16	influence	influence	NOUN
fbem-24781	87	17	of	of	ADP
fbem-24781	87	18	people	people	NOUN
fbem-24781	87	19	around	around	ADP
fbem-24781	87	20	farmers	farmer	NOUN
fbem-24781	87	21	is	be	AUX
fbem-24781	87	22	amplified	amplify	VERB
fbem-24781	87	23	.	.	PUNCT
fbem-24781	88	1	therefore	therefore	ADV
fbem-24781	88	2	,	,	PUNCT
fbem-24781	88	3	successful	successful	ADJ
fbem-24781	88	4	cases	case	NOUN
fbem-24781	88	5	and	and	CCONJ
fbem-24781	88	6	guidance	guidance	NOUN
fbem-24781	88	7	from	from	ADP
fbem-24781	88	8	acquaintances	acquaintance	NOUN
fbem-24781	88	9	will	will	AUX
fbem-24781	88	10	have	have	VERB
fbem-24781	88	11	a	a	DET
fbem-24781	88	12	greater	great	ADJ
fbem-24781	88	13	impact	impact	NOUN
fbem-24781	88	14	on	on	ADP
fbem-24781	88	15	farmers	farmer	NOUN
fbem-24781	88	16	’	’	PART
fbem-24781	88	17	attitudes	attitude	NOUN
fbem-24781	88	18	and	and	CCONJ
fbem-24781	88	19	intentions	intention	NOUN
fbem-24781	88	20	.	.	PUNCT
fbem-24781	89	1	firstly	firstly	ADV
fbem-24781	89	2	,	,	PUNCT
fbem-24781	89	3	by	by	ADP
fbem-24781	89	4	establishing	establish	VERB
fbem-24781	89	5	role	role	NOUN
fbem-24781	89	6	models	model	NOUN
fbem-24781	89	7	,	,	PUNCT
fbem-24781	89	8	we	we	PRON
fbem-24781	89	9	can	can	AUX
fbem-24781	89	10	enhance	enhance	VERB
fbem-24781	89	11	and	and	CCONJ
fbem-24781	89	12	increase	increase	VERB
fbem-24781	89	13	farmers	farmer	NOUN
fbem-24781	89	14	’	'	PUNCT
fbem-24781	89	15	willingness	willingness	NOUN
fbem-24781	89	16	to	to	PART
fbem-24781	89	17	participate	participate	VERB
fbem-24781	89	18	in	in	ADP
fbem-24781	89	19	new	new	ADJ
fbem-24781	89	20	media	medium	NOUN
fbem-24781	89	21	marketing	marketing	NOUN
fbem-24781	89	22	.	.	PUNCT
fbem-24781	90	1	outstanding	outstanding	ADJ
fbem-24781	90	2	examples	example	NOUN
fbem-24781	90	3	of	of	ADP
fbem-24781	90	4	new	new	ADJ
fbem-24781	90	5	media	medium	NOUN
fbem-24781	90	6	marketing	marketing	NOUN
fbem-24781	90	7	among	among	ADP
fbem-24781	90	8	farmers	farmer	NOUN
fbem-24781	90	9	can	can	AUX
fbem-24781	90	10	be	be	AUX
fbem-24781	90	11	selected	select	VERB
fbem-24781	90	12	for	for	ADP
fbem-24781	90	13	recognition	recognition	NOUN
fbem-24781	90	14	,	,	PUNCT
fbem-24781	90	15	and	and	CCONJ
fbem-24781	90	16	actively	actively	ADV
fbem-24781	90	17	promote	promote	VERB
fbem-24781	90	18	them	they	PRON
fbem-24781	90	19	through	through	ADP
fbem-24781	90	20	news	news	NOUN
fbem-24781	90	21	media	medium	NOUN
fbem-24781	90	22	.	.	PUNCT
fbem-24781	91	1	secondly	secondly	ADV
fbem-24781	91	2	,	,	PUNCT
fbem-24781	91	3	town	town	NOUN
fbem-24781	91	4	and	and	CCONJ
fbem-24781	91	5	village	village	NOUN
fbem-24781	91	6	officials	official	NOUN
fbem-24781	91	7	need	need	VERB
fbem-24781	91	8	to	to	PART
fbem-24781	91	9	change	change	VERB
fbem-24781	91	10	their	their	PRON
fbem-24781	91	11	roles	role	NOUN
fbem-24781	91	12	,	,	PUNCT
fbem-24781	91	13	playing	play	VERB
fbem-24781	91	14	more	more	ADJ
fbem-24781	91	15	of	of	ADP
fbem-24781	91	16	an	an	DET
fbem-24781	91	17	organizing	organizing	NOUN
fbem-24781	91	18	and	and	CCONJ
fbem-24781	91	19	guiding	guide	VERB
fbem-24781	91	20	role	role	NOUN
fbem-24781	91	21	in	in	ADP
fbem-24781	91	22	the	the	DET
fbem-24781	91	23	process	process	NOUN
fbem-24781	91	24	of	of	ADP
fbem-24781	91	25	agricultural	agricultural	ADJ
fbem-24781	91	26	product	product	NOUN
fbem-24781	91	27	new	new	ADJ
fbem-24781	91	28	media	medium	NOUN
fbem-24781	91	29	sales	sale	NOUN
fbem-24781	91	30	.	.	PUNCT
fbem-24781	92	1	they	they	PRON
fbem-24781	92	2	should	should	AUX
fbem-24781	92	3	help	help	VERB
fbem-24781	92	4	small	small	ADJ
fbem-24781	92	5	-	-	PUNCT
fbem-24781	92	6	scale	scale	NOUN
fbem-24781	92	7	farmers	farmer	NOUN
fbem-24781	92	8	understand	understand	VERB
fbem-24781	92	9	that	that	SCONJ
fbem-24781	92	10	new	new	ADJ
fbem-24781	92	11	media	medium	NOUN
fbem-24781	92	12	can	can	AUX
fbem-24781	92	13	allow	allow	VERB
fbem-24781	92	14	them	they	PRON
fbem-24781	92	15	to	to	PART
fbem-24781	92	16	connect	connect	VERB
fbem-24781	92	17	directly	directly	ADV
fbem-24781	92	18	with	with	ADP
fbem-24781	92	19	consumers	consumer	NOUN
fbem-24781	92	20	in	in	ADP
fbem-24781	92	21	the	the	DET
fbem-24781	92	22	online	online	ADJ
fbem-24781	92	23	market	market	NOUN
fbem-24781	92	24	,	,	PUNCT
fbem-24781	92	25	building	build	VERB
fbem-24781	92	26	a	a	DET
fbem-24781	92	27	broad	broad	ADJ
fbem-24781	92	28	sales	sale	NOUN
fbem-24781	92	29	platform	platform	NOUN
fbem-24781	92	30	for	for	ADP
fbem-24781	92	31	them	they	PRON
fbem-24781	92	32	.	.	PUNCT
fbem-24781	93	1	4.2.2	4.2.2	X
fbem-24781	93	2	.	.	PUNCT
fbem-24781	94	1	from	from	ADP
fbem-24781	94	2	the	the	DET
fbem-24781	94	3	perspective	perspective	NOUN
fbem-24781	94	4	of	of	ADP
fbem-24781	94	5	perceived	perceive	VERB
fbem-24781	94	6	behavioral	behavioral	ADJ
fbem-24781	94	7	control	control	NOUN
fbem-24781	94	8	the	the	DET
fbem-24781	94	9	currently	currently	ADV
fbem-24781	94	10	older	old	ADJ
fbem-24781	94	11	age	age	NOUN
fbem-24781	94	12	and	and	CCONJ
fbem-24781	94	13	lower	low	ADJ
fbem-24781	94	14	educational	educational	ADJ
fbem-24781	94	15	level	level	NOUN
fbem-24781	94	16	of	of	ADP
fbem-24781	94	17	farmers	farmer	NOUN
fbem-24781	94	18	are	be	AUX
fbem-24781	94	19	important	important	ADJ
fbem-24781	94	20	factors	factor	NOUN
fbem-24781	94	21	restricting	restrict	VERB
fbem-24781	94	22	their	their	PRON
fbem-24781	94	23	active	active	ADJ
fbem-24781	94	24	engagement	engagement	NOUN
fbem-24781	94	25	in	in	ADP
fbem-24781	94	26	new	new	ADJ
fbem-24781	94	27	media	medium	NOUN
fbem-24781	94	28	marketing	marketing	NOUN
fbem-24781	94	29	.	.	PUNCT
fbem-24781	95	1	participating	participate	VERB
fbem-24781	95	2	in	in	ADP
fbem-24781	95	3	training	training	NOUN
fbem-24781	95	4	related	relate	VERB
fbem-24781	95	5	to	to	ADP
fbem-24781	95	6	new	new	ADJ
fbem-24781	95	7	media	medium	NOUN
fbem-24781	95	8	marketing	marketing	NOUN
fbem-24781	95	9	skills	skill	NOUN
fbem-24781	95	10	has	have	VERB
fbem-24781	95	11	an	an	DET
fbem-24781	95	12	immediate	immediate	ADJ
fbem-24781	95	13	effect	effect	NOUN
fbem-24781	95	14	on	on	ADP
fbem-24781	95	15	enhancing	enhance	VERB
fbem-24781	95	16	their	their	PRON
fbem-24781	95	17	capabilities	capability	NOUN
fbem-24781	95	18	[	[	X
fbem-24781	95	19	5	5	NUM
fbem-24781	95	20	]	]	PUNCT
fbem-24781	95	21	.	.	PUNCT
fbem-24781	96	1	firstly	firstly	ADV
fbem-24781	96	2	,	,	PUNCT
fbem-24781	96	3	accelerate	accelerate	VERB
fbem-24781	96	4	the	the	DET
fbem-24781	96	5	establishment	establishment	NOUN
fbem-24781	96	6	of	of	ADP
fbem-24781	96	7	professional	professional	ADJ
fbem-24781	96	8	new	new	ADJ
fbem-24781	96	9	media	medium	NOUN
fbem-24781	96	10	marketing	marketing	NOUN
fbem-24781	96	11	training	training	NOUN
fbem-24781	96	12	institutions	institution	NOUN
fbem-24781	96	13	.	.	PUNCT
fbem-24781	97	1	government	government	NOUN
fbem-24781	97	2	departments	department	NOUN
fbem-24781	97	3	and	and	CCONJ
fbem-24781	97	4	vocational	vocational	ADJ
fbem-24781	97	5	colleges	college	NOUN
fbem-24781	97	6	should	should	AUX
fbem-24781	97	7	strengthen	strengthen	VERB
fbem-24781	97	8	cooperation	cooperation	NOUN
fbem-24781	97	9	,	,	PUNCT
fbem-24781	97	10	improve	improve	VERB
fbem-24781	97	11	the	the	DET
fbem-24781	97	12	efficiency	efficiency	NOUN
fbem-24781	97	13	of	of	ADP
fbem-24781	97	14	constructing	construct	VERB
fbem-24781	97	15	new	new	ADJ
fbem-24781	97	16	media	medium	NOUN
fbem-24781	97	17	technology	technology	NOUN
fbem-24781	97	18	application	application	NOUN
fbem-24781	97	19	training	training	NOUN
fbem-24781	97	20	institutes	institute	NOUN
fbem-24781	97	21	,	,	PUNCT
fbem-24781	97	22	and	and	CCONJ
fbem-24781	97	23	make	make	VERB
fbem-24781	97	24	rational	rational	ADJ
fbem-24781	97	25	use	use	NOUN
fbem-24781	97	26	of	of	ADP
fbem-24781	97	27	the	the	DET
fbem-24781	97	28	guiding	guide	VERB
fbem-24781	97	29	role	role	NOUN
fbem-24781	97	30	of	of	ADP
fbem-24781	97	31	these	these	DET
fbem-24781	97	32	institutes	institute	NOUN
fbem-24781	97	33	to	to	PART
fbem-24781	97	34	direct	direct	VERB
fbem-24781	97	35	agricultural	agricultural	ADJ
fbem-24781	97	36	extension	extension	NOUN
fbem-24781	97	37	talents	talent	NOUN
fbem-24781	97	38	in	in	ADP
fbem-24781	97	39	providing	provide	VERB
fbem-24781	97	40	guidance	guidance	NOUN
fbem-24781	97	41	for	for	ADP
fbem-24781	97	42	agricultural	agricultural	ADJ
fbem-24781	97	43	product	product	NOUN
fbem-24781	97	44	new	new	ADJ
fbem-24781	97	45	media	medium	NOUN
fbem-24781	97	46	marketing	marketing	NOUN
fbem-24781	97	47	.	.	PUNCT
fbem-24781	98	1	secondly	secondly	ADV
fbem-24781	98	2	,	,	PUNCT
fbem-24781	98	3	intensify	intensify	VERB
fbem-24781	98	4	network	network	NOUN
fbem-24781	98	5	marketing	marketing	NOUN
fbem-24781	98	6	training	training	NOUN
fbem-24781	98	7	efforts	effort	NOUN
fbem-24781	98	8	.	.	PUNCT
fbem-24781	99	1	in	in	ADP
fbem-24781	99	2	response	response	NOUN
fbem-24781	99	3	to	to	ADP
fbem-24781	99	4	the	the	DET
fbem-24781	99	5	needs	need	NOUN
fbem-24781	99	6	of	of	ADP
fbem-24781	99	7	regional	regional	ADJ
fbem-24781	99	8	agricultural	agricultural	ADJ
fbem-24781	99	9	product	product	NOUN
fbem-24781	99	10	market	market	NOUN
fbem-24781	99	11	promotion	promotion	NOUN
fbem-24781	99	12	and	and	CCONJ
fbem-24781	99	13	development	development	NOUN
fbem-24781	99	14	,	,	PUNCT
fbem-24781	99	15	strengthen	strengthen	VERB
fbem-24781	99	16	financial	financial	ADJ
fbem-24781	99	17	support	support	NOUN
fbem-24781	99	18	for	for	ADP
fbem-24781	99	19	local	local	ADJ
fbem-24781	99	20	agricultural	agricultural	ADJ
fbem-24781	99	21	product	product	NOUN
fbem-24781	99	22	marketing	marketing	NOUN
fbem-24781	99	23	personnel	personnel	NOUN
fbem-24781	99	24	training	training	NOUN
fbem-24781	99	25	,	,	PUNCT
fbem-24781	99	26	and	and	CCONJ
fbem-24781	99	27	in	in	ADP
fbem-24781	99	28	combination	combination	NOUN
fbem-24781	99	29	with	with	ADP
fbem-24781	99	30	the	the	DET
fbem-24781	99	31	current	current	ADJ
fbem-24781	99	32	favorable	favorable	ADJ
fbem-24781	99	33	environment	environment	NOUN
fbem-24781	99	34	,	,	PUNCT
fbem-24781	99	35	establish	establish	VERB
fbem-24781	99	36	agricultural	agricultural	ADJ
fbem-24781	99	37	product	product	NOUN
fbem-24781	99	38	new	new	ADJ
fbem-24781	99	39	media	medium	NOUN
fbem-24781	99	40	marketing	marketing	NOUN
fbem-24781	99	41	training	training	NOUN
fbem-24781	99	42	courses	course	NOUN
fbem-24781	99	43	.	.	PUNCT
fbem-24781	100	1	this	this	PRON
fbem-24781	100	2	will	will	AUX
fbem-24781	100	3	enable	enable	VERB
fbem-24781	100	4	farmers	farmer	NOUN
fbem-24781	100	5	to	to	PART
fbem-24781	100	6	participate	participate	VERB
fbem-24781	100	7	in	in	ADP
fbem-24781	100	8	online	online	ADJ
fbem-24781	100	9	training	training	NOUN
fbem-24781	100	10	at	at	ADP
fbem-24781	100	11	anytime	anytime	ADV
fbem-24781	100	12	and	and	CCONJ
fbem-24781	100	13	anywhere	anywhere	ADV
fbem-24781	100	14	,	,	PUNCT
fbem-24781	100	15	and	and	CCONJ
fbem-24781	100	16	provide	provide	VERB
fbem-24781	100	17	relevant	relevant	ADJ
fbem-24781	100	18	avenues	avenue	NOUN
fbem-24781	100	19	to	to	PART
fbem-24781	100	20	address	address	VERB
fbem-24781	100	21	various	various	ADJ
fbem-24781	100	22	issues	issue	NOUN
fbem-24781	100	23	encountered	encounter	VERB
fbem-24781	100	24	by	by	ADP
fbem-24781	100	25	farmers	farmer	NOUN
fbem-24781	100	26	during	during	ADP
fbem-24781	100	27	the	the	DET
fbem-24781	100	28	new	new	ADJ
fbem-24781	100	29	media	media	NOUN
fbem-24781	100	30	marketing	marketing	NOUN
fbem-24781	100	31	process	process	NOUN
fbem-24781	100	32	.	.	PUNCT
fbem-24781	101	1	4.2.3	4.2.3	X
fbem-24781	101	2	.	.	PUNCT
fbem-24781	102	1	from	from	ADP
fbem-24781	102	2	the	the	DET
fbem-24781	102	3	perspective	perspective	NOUN
fbem-24781	102	4	of	of	ADP
fbem-24781	102	5	the	the	DET
fbem-24781	102	6	"	"	PUNCT
fbem-24781	102	7	digital	digital	ADJ
fbem-24781	102	8	commerce	commerce	NOUN
fbem-24781	102	9	and	and	CCONJ
fbem-24781	102	10	rural	rural	ADJ
fbem-24781	102	11	development	development	NOUN
fbem-24781	102	12	"	"	PUNCT
fbem-24781	102	13	policy	policy	NOUN
fbem-24781	102	14	it	it	PRON
fbem-24781	102	15	is	be	AUX
fbem-24781	102	16	necessary	necessary	ADJ
fbem-24781	102	17	not	not	PART
fbem-24781	102	18	only	only	ADV
fbem-24781	102	19	to	to	PART
fbem-24781	102	20	solve	solve	VERB
fbem-24781	102	21	the	the	DET
fbem-24781	102	22	hardware	hardware	NOUN
fbem-24781	102	23	problems	problem	NOUN
fbem-24781	102	24	in	in	ADP
fbem-24781	102	25	new	new	ADJ
fbem-24781	102	26	media	medium	NOUN
fbem-24781	102	27	marketing	marketing	NOUN
fbem-24781	102	28	,	,	PUNCT
fbem-24781	102	29	but	but	CCONJ
fbem-24781	102	30	also	also	ADV
fbem-24781	102	31	needs	need	VERB
fbem-24781	102	32	to	to	PART
fbem-24781	102	33	take	take	VERB
fbem-24781	102	34	into	into	ADP
fbem-24781	102	35	account	account	NOUN
fbem-24781	102	36	the	the	DET
fbem-24781	102	37	improvement	improvement	NOUN
fbem-24781	102	38	of	of	ADP
fbem-24781	102	39	software	software	NOUN
fbem-24781	102	40	conditions	condition	NOUN
fbem-24781	102	41	.	.	PUNCT
fbem-24781	103	1	in	in	ADP
fbem-24781	103	2	terms	term	NOUN
fbem-24781	103	3	of	of	ADP
fbem-24781	103	4	hardware	hardware	NOUN
fbem-24781	103	5	,	,	PUNCT
fbem-24781	103	6	the	the	DET
fbem-24781	103	7	government	government	NOUN
fbem-24781	103	8	needs	need	VERB
fbem-24781	103	9	to	to	PART
fbem-24781	103	10	establish	establish	VERB
fbem-24781	103	11	a	a	DET
fbem-24781	103	12	public	public	ADJ
fbem-24781	103	13	service	service	NOUN
fbem-24781	103	14	support	support	NOUN
fbem-24781	103	15	system	system	NOUN
fbem-24781	103	16	and	and	CCONJ
fbem-24781	103	17	create	create	VERB
fbem-24781	103	18	an	an	DET
fbem-24781	103	19	environment	environment	NOUN
fbem-24781	103	20	for	for	ADP
fbem-24781	103	21	rural	rural	ADJ
fbem-24781	103	22	new	new	ADJ
fbem-24781	103	23	media	medium	NOUN
fbem-24781	103	24	marketing	marketing	NOUN
fbem-24781	103	25	.	.	PUNCT
fbem-24781	104	1	this	this	PRON
fbem-24781	104	2	includes	include	VERB
fbem-24781	104	3	organizing	organizing	NOUN
fbem-24781	104	4	activities	activity	NOUN
fbem-24781	104	5	such	such	ADJ
fbem-24781	104	6	as	as	ADP
fbem-24781	104	7	online	online	ADJ
fbem-24781	104	8	transactions	transaction	NOUN
fbem-24781	104	9	organization	organization	NOUN
fbem-24781	104	10	management	management	NOUN
fbem-24781	104	11	,	,	PUNCT
fbem-24781	104	12	establishing	establish	VERB
fbem-24781	104	13	consignment	consignment	ADJ
fbem-24781	104	14	agencies	agency	NOUN
fbem-24781	104	15	for	for	ADP
fbem-24781	104	16	sales	sale	NOUN
fbem-24781	104	17	and	and	CCONJ
fbem-24781	104	18	sales	sale	NOUN
fbem-24781	104	19	,	,	PUNCT
fbem-24781	104	20	skills	skill	NOUN
fbem-24781	104	21	training	training	NOUN
fbem-24781	104	22	,	,	PUNCT
fbem-24781	104	23	business	business	NOUN
fbem-24781	104	24	incubation	incubation	NOUN
fbem-24781	104	25	,	,	PUNCT
fbem-24781	104	26	cultivating	cultivate	VERB
fbem-24781	104	27	distinctive	distinctive	ADJ
fbem-24781	104	28	industries	industry	NOUN
fbem-24781	104	29	and	and	CCONJ
fbem-24781	104	30	building	build	VERB
fbem-24781	104	31	online	online	ADJ
fbem-24781	104	32	goods	good	NOUN
fbem-24781	104	33	supply	supply	NOUN
fbem-24781	104	34	platforms	platform	NOUN
fbem-24781	104	35	.	.	PUNCT
fbem-24781	105	1	these	these	DET
fbem-24781	105	2	projects	project	NOUN
fbem-24781	105	3	will	will	AUX
fbem-24781	105	4	help	help	VERB
fbem-24781	105	5	rural	rural	ADJ
fbem-24781	105	6	industry	industry	NOUN
fbem-24781	105	7	related	relate	VERB
fbem-24781	105	8	subjects	subject	NOUN
fbem-24781	105	9	carry	carry	VERB
fbem-24781	105	10	out	out	ADP
fbem-24781	105	11	agricultural	agricultural	ADJ
fbem-24781	105	12	product	product	NOUN
fbem-24781	105	13	sales	sale	NOUN
fbem-24781	105	14	activities	activity	NOUN
fbem-24781	105	15	using	use	VERB
fbem-24781	105	16	internet	internet	NOUN
fbem-24781	105	17	technology	technology	NOUN
fbem-24781	105	18	in	in	ADP
fbem-24781	105	19	the	the	DET
fbem-24781	105	20	new	new	ADJ
fbem-24781	105	21	technological	technological	ADJ
fbem-24781	105	22	environment	environment	NOUN
fbem-24781	105	23	.	.	PUNCT
fbem-24781	106	1	regarding	regard	VERB
fbem-24781	106	2	software	software	NOUN
fbem-24781	106	3	,	,	PUNCT
fbem-24781	106	4	the	the	DET
fbem-24781	106	5	government	government	NOUN
fbem-24781	106	6	needs	need	VERB
fbem-24781	106	7	to	to	PART
fbem-24781	106	8	cultivate	cultivate	VERB
fbem-24781	106	9	and	and	CCONJ
fbem-24781	106	10	introduce	introduce	VERB
fbem-24781	106	11	professional	professional	ADJ
fbem-24781	106	12	and	and	CCONJ
fbem-24781	106	13	technical	technical	ADJ
fbem-24781	106	14	talents	talent	NOUN
fbem-24781	106	15	,	,	PUNCT
fbem-24781	106	16	strengthen	strengthen	VERB
fbem-24781	106	17	rural	rural	ADJ
fbem-24781	106	18	human	human	ADJ
fbem-24781	106	19	resource	resource	NOUN
fbem-24781	106	20	capacity	capacity	NOUN
fbem-24781	106	21	building	building	NOUN
fbem-24781	106	22	projects	project	NOUN
fbem-24781	106	23	,	,	PUNCT
fbem-24781	106	24	and	and	CCONJ
fbem-24781	106	25	attract	attract	VERB
fbem-24781	106	26	more	more	ADJ
fbem-24781	106	27	people	people	NOUN
fbem-24781	106	28	with	with	ADP
fbem-24781	106	29	strong	strong	ADJ
fbem-24781	106	30	market	market	NOUN
fbem-24781	106	31	awareness	awareness	NOUN
fbem-24781	106	32	and	and	CCONJ
fbem-24781	106	33	rich	rich	ADJ
fbem-24781	106	34	experience	experience	NOUN
fbem-24781	106	35	in	in	ADP
fbem-24781	106	36	business	business	NOUN
fbem-24781	106	37	management	management	NOUN
fbem-24781	106	38	,	,	PUNCT
fbem-24781	106	39	capital	capital	NOUN
fbem-24781	106	40	,	,	PUNCT
fbem-24781	106	41	and	and	CCONJ
fbem-24781	106	42	technology	technology	NOUN
fbem-24781	106	43	accumulation	accumulation	NOUN
fbem-24781	106	44	through	through	ADP
fbem-24781	106	45	policies	policy	NOUN
fbem-24781	106	46	and	and	CCONJ
fbem-24781	106	47	measures	measure	NOUN
fbem-24781	106	48	such	such	ADJ
fbem-24781	106	49	as	as	ADP
fbem-24781	106	50	business	business	NOUN
fbem-24781	106	51	incubation	incubation	NOUN
fbem-24781	106	52	,	,	PUNCT
fbem-24781	106	53	entrepreneurship	entrepreneurship	NOUN
fbem-24781	106	54	training	training	NOUN
fbem-24781	106	55	,	,	PUNCT
fbem-24781	106	56	social	social	ADJ
fbem-24781	106	57	security	security	NOUN
fbem-24781	106	58	,	,	PUNCT
fbem-24781	106	59	financial	financial	ADJ
fbem-24781	106	60	support	support	NOUN
fbem-24781	106	61	,	,	PUNCT
fbem-24781	106	62	and	and	CCONJ
fbem-24781	106	63	land	land	NOUN
fbem-24781	106	64	and	and	CCONJ
fbem-24781	106	65	electricity	electricity	NOUN
fbem-24781	106	66	usage	usage	NOUN
fbem-24781	106	67	.	.	PUNCT
fbem-24781	107	1	these	these	DET
fbem-24781	107	2	individuals	individual	NOUN
fbem-24781	107	3	are	be	AUX
fbem-24781	107	4	encouraged	encourage	VERB
fbem-24781	107	5	to	to	PART
fbem-24781	107	6	engage	engage	VERB
fbem-24781	107	7	in	in	ADP
fbem-24781	107	8	activities	activity	NOUN
fbem-24781	107	9	related	relate	VERB
fbem-24781	107	10	to	to	ADP
fbem-24781	107	11	rural	rural	ADJ
fbem-24781	107	12	industry	industry	NOUN
fbem-24781	107	13	production	production	NOUN
fbem-24781	107	14	and	and	CCONJ
fbem-24781	107	15	operations	operation	NOUN
fbem-24781	107	16	at	at	ADP
fbem-24781	107	17	entrepreneurship	entrepreneurship	NOUN
fbem-24781	107	18	incubation	incubation	NOUN
fbem-24781	107	19	bases	basis	NOUN
fbem-24781	107	20	.	.	PUNCT
fbem-24781	108	1	acknowledgements	acknowledgement	NOUN
fbem-24781	108	2	this	this	DET
fbem-24781	108	3	research	research	NOUN
fbem-24781	108	4	is	be	AUX
fbem-24781	108	5	supported	support	VERB
fbem-24781	108	6	by	by	ADP
fbem-24781	108	7	the	the	DET
fbem-24781	108	8	basic	basic	ADJ
fbem-24781	108	9	scientific	scientific	ADJ
fbem-24781	108	10	research	research	NOUN
fbem-24781	108	11	project	project	NOUN
fbem-24781	108	12	of	of	ADP
fbem-24781	108	13	wenzhou	wenzhou	PROPN
fbem-24781	108	14	(	(	PUNCT
fbem-24781	108	15	r2023021	r2023021	NOUN
fbem-24781	108	16	)	)	PUNCT
fbem-24781	108	17	,	,	PUNCT
fbem-24781	108	18	china	china	PROPN
fbem-24781	108	19	.	.	PUNCT
fbem-24781	109	1	references	reference	NOUN
fbem-24781	109	2	[	[	X
fbem-24781	109	3	1	1	NUM
fbem-24781	109	4	]	]	X
fbem-24781	109	5	chinese	chinese	PROPN
fbem-24781	109	6	ministry	ministry	PROPN
fbem-24781	109	7	of	of	ADP
fbem-24781	109	8	commerce	commerce	PROPN
fbem-24781	109	9	,	,	PUNCT
fbem-24781	109	10	cyberspace	cyberspace	NOUN
fbem-24781	109	11	administration	administration	NOUN
fbem-24781	109	12	of	of	ADP
fbem-24781	109	13	china	china	PROPN
fbem-24781	109	14	,	,	PUNCT
fbem-24781	109	15	national	national	ADJ
fbem-24781	109	16	development	development	NOUN
fbem-24781	109	17	and	and	CCONJ
fbem-24781	109	18	reform	reform	NOUN
fbem-24781	109	19	commission:14th	commission:14th	NOUN
fbem-24781	109	20	five	five	NUM
fbem-24781	109	21	year	year	NOUN
fbem-24781	109	22	plan	plan	NOUN
fbem-24781	109	23	for	for	ADP
fbem-24781	109	24	the	the	DET
fbem-24781	109	25	development	development	NOUN
fbem-24781	109	26	of	of	ADP
fbem-24781	109	27	e	e	NOUN
fbem-24781	109	28	-	-	NOUN
fbem-24781	109	29	commerce	commerce	NOUN
fbem-24781	109	30	(	(	PUNCT
fbem-24781	109	31	2021	2021	NUM
fbem-24781	109	32	)	)	PUNCT
fbem-24781	109	33	.	.	PUNCT
fbem-24781	110	1	[	[	X
fbem-24781	110	2	2	2	NUM
fbem-24781	110	3	]	]	PUNCT
fbem-24781	110	4	k.bai	k.bai	PROPN
fbem-24781	110	5	,	,	PUNCT
fbem-24781	110	6	et	et	PROPN
fbem-24781	110	7	al	al	PROPN
fbem-24781	110	8	:	:	PUNCT
fbem-24781	110	9	research	research	NOUN
fbem-24781	110	10	on	on	ADP
fbem-24781	110	11	optimizing	optimize	VERB
fbem-24781	110	12	the	the	DET
fbem-24781	110	13	sales	sale	NOUN
fbem-24781	110	14	channel	channel	NOUN
fbem-24781	110	15	model	model	NOUN
fbem-24781	110	16	of	of	ADP
fbem-24781	110	17	guangxi	guangxi	PROPN
fbem-24781	110	18	's	's	PART
fbem-24781	110	19	special	special	ADJ
fbem-24781	110	20	agricultural	agricultural	ADJ
fbem-24781	110	21	products	product	NOUN
fbem-24781	110	22	based	base	VERB
fbem-24781	110	23	on	on	ADP
fbem-24781	110	24	new	new	ADJ
fbem-24781	110	25	media	medium	NOUN
fbem-24781	110	26	,	,	PUNCT
fbem-24781	110	27	business	business	NOUN
fbem-24781	110	28	observation	observation	NOUN
fbem-24781	110	29	,	,	PUNCT
fbem-24781	110	30	(	(	PUNCT
fbem-24781	110	31	2014)no.4	2014)no.4	NUM
fbem-24781	110	32	,	,	PUNCT
fbem-24781	110	33	p.54	p.54	PROPN
fbem-24781	110	34	-	-	PROPN
fbem-24781	110	35	56	56	NUM
fbem-24781	110	36	.	.	PUNCT
fbem-24781	111	1	[	[	X
fbem-24781	111	2	3	3	NUM
fbem-24781	111	3	]	]	PUNCT
fbem-24781	111	4	g.y.luo	g.y.luo	PROPN
fbem-24781	111	5	:	:	PUNCT
fbem-24781	111	6	research	research	NOUN
fbem-24781	111	7	on	on	ADP
fbem-24781	111	8	new	new	ADJ
fbem-24781	111	9	media	medium	NOUN
fbem-24781	111	10	marketing	marketing	NOUN
fbem-24781	111	11	strategies	strategy	NOUN
fbem-24781	111	12	for	for	ADP
fbem-24781	111	13	special	special	ADJ
fbem-24781	111	14	agricultural	agricultural	ADJ
fbem-24781	111	15	products	product	NOUN
fbem-24781	111	16	in	in	ADP
fbem-24781	111	17	liaoning	liaoning	PROPN
fbem-24781	111	18	province	province	PROPN
fbem-24781	111	19	,	,	PUNCT
fbem-24781	111	20	business	business	NOUN
fbem-24781	111	21	&	&	CCONJ
fbem-24781	111	22	economy	economy	NOUN
fbem-24781	111	23	,	,	PUNCT
fbem-24781	111	24	(	(	PUNCT
fbem-24781	111	25	2024)no.4	2024)no.4	NUM
fbem-24781	111	26	,	,	PUNCT
fbem-24781	111	27	p.67	p.67	NOUN
fbem-24781	111	28	-	-	NOUN
fbem-24781	111	29	69	69	NUM
fbem-24781	111	30	.	.	PUNCT
fbem-24781	112	1	[	[	X
fbem-24781	112	2	4	4	NUM
fbem-24781	112	3	]	]	X
fbem-24781	112	4	l.l.wang	l.l.wang	PROPN
fbem-24781	112	5	,	,	PUNCT
fbem-24781	112	6	j.z.shan	j.z.shan	NOUN
fbem-24781	112	7	:	:	PUNCT
fbem-24781	112	8	research	research	NOUN
fbem-24781	112	9	on	on	ADP
fbem-24781	112	10	new	new	ADJ
fbem-24781	112	11	media	medium	NOUN
fbem-24781	112	12	marketing	marketing	NOUN
fbem-24781	112	13	strategies	strategy	NOUN
fbem-24781	112	14	for	for	ADP
fbem-24781	112	15	agricultural	agricultural	ADJ
fbem-24781	112	16	products	product	NOUN
fbem-24781	112	17	under	under	ADP
fbem-24781	112	18	the	the	DET
fbem-24781	112	19	background	background	NOUN
fbem-24781	112	20	of	of	ADP
fbem-24781	112	21	rural	rural	ADJ
fbem-24781	112	22	revitalization	revitalization	NOUN
fbem-24781	112	23	-	-	PUNCT
fbem-24781	112	24	taking	take	VERB
fbem-24781	112	25	heilongjiang	heilongjiang	PROPN
fbem-24781	112	26	province	province	NOUN
fbem-24781	112	27	as	as	ADP
fbem-24781	112	28	an	an	DET
fbem-24781	112	29	example	example	NOUN
fbem-24781	112	30	,	,	PUNCT
fbem-24781	112	31	market	market	NOUN
fbem-24781	112	32	modernization	modernization	NOUN
fbem-24781	112	33	,	,	PUNCT
fbem-24781	112	34	(	(	PUNCT
fbem-24781	112	35	2024)no.12	2024)no.12	NUM
fbem-24781	112	36	,	,	PUNCT
fbem-24781	112	37	p.80	p.80	NOUN
fbem-24781	112	38	-	-	NOUN
fbem-24781	112	39	82	82	NUM
fbem-24781	112	40	.	.	PUNCT
fbem-24781	113	1	[	[	X
fbem-24781	113	2	5	5	NUM
fbem-24781	113	3	]	]	SYM
fbem-24781	113	4	m.zhang	m.zhang	PROPN
fbem-24781	113	5	:	:	PUNCT
fbem-24781	113	6	research	research	NOUN
fbem-24781	113	7	on	on	ADP
fbem-24781	113	8	the	the	DET
fbem-24781	113	9	influencing	influence	VERB
fbem-24781	113	10	factors	factor	NOUN
fbem-24781	113	11	of	of	ADP
fbem-24781	113	12	family	family	NOUN
fbem-24781	113	13	farmers	farmer	NOUN
fbem-24781	113	14	participating	participate	VERB
fbem-24781	113	15	in	in	ADP
fbem-24781	113	16	new	new	ADJ
fbem-24781	113	17	media	medium	NOUN
fbem-24781	113	18	marketing	marketing	NOUN
fbem-24781	113	19	ability	ability	NOUN
fbem-24781	113	20	promotion	promotion	NOUN
fbem-24781	113	21	training	training	NOUN
fbem-24781	113	22	-	-	PUNCT
fbem-24781	113	23	based	base	VERB
fbem-24781	113	24	on	on	ADP
fbem-24781	113	25	tam	tam	NOUN
fbem-24781	113	26	model	model	NOUN
fbem-24781	113	27	and	and	CCONJ
fbem-24781	113	28	tpb	tpb	NOUN
fbem-24781	113	29	theory	theory	NOUN
fbem-24781	113	30	,	,	PUNCT
fbem-24781	113	31	journal	journal	NOUN
fbem-24781	113	32	of	of	ADP
fbem-24781	113	33	shenyang	shenyang	PROPN
fbem-24781	113	34	agricultural	agricultural	PROPN
fbem-24781	113	35	university	university	PROPN
fbem-24781	113	36	(	(	PUNCT
fbem-24781	113	37	social	social	ADJ
fbem-24781	113	38	sciences	science	NOUN
fbem-24781	113	39	edition),(2022)no.4	edition),(2022)no.4	PROPN
fbem-24781	113	40	,	,	PUNCT
fbem-24781	113	41	p.412	p.412	NOUN
fbem-24781	113	42	-	-	PUNCT
fbem-24781	113	43	419	419	NUM
fbem-24781	113	44	.	.	PUNCT
fbem-24781	114	1	[	[	X
fbem-24781	114	2	6	6	NUM
fbem-24781	114	3	]	]	PUNCT
fbem-24781	114	4	w.h.chen	w.h.chen	X
fbem-24781	114	5	,	,	PUNCT
fbem-24781	114	6	f.y.geng	f.y.geng	PROPN
fbem-24781	114	7	:	:	PUNCT
fbem-24781	114	8	research	research	NOUN
fbem-24781	114	9	on	on	ADP
fbem-24781	114	10	the	the	DET
fbem-24781	114	11	mechanism	mechanism	NOUN
fbem-24781	114	12	of	of	ADP
fbem-24781	114	13	network	network	NOUN
fbem-24781	114	14	marketing	marketing	NOUN
fbem-24781	114	15	empowering	empower	VERB
fbem-24781	114	16	rural	rural	ADJ
fbem-24781	114	17	industrial	industrial	ADJ
fbem-24781	114	18	development	development	NOUN
fbem-24781	114	19	:	:	PUNCT
fbem-24781	114	20	the	the	DET
fbem-24781	114	21	case	case	NOUN
fbem-24781	114	22	and	and	CCONJ
fbem-24781	114	23	analysis	analysis	NOUN
fbem-24781	114	24	of	of	ADP
fbem-24781	114	25	the	the	DET
fbem-24781	114	26	new	new	ADJ
fbem-24781	114	27	media	medium	NOUN
fbem-24781	114	28	platform	platform	NOUN
fbem-24781	114	29	“	"	PUNCT
fbem-24781	114	30	live	live	ADJ
fbem-24781	114	31	broadcast	broadcast	NOUN
fbem-24781	114	32	+	+	CCONJ
fbem-24781	114	33	short	short	ADJ
fbem-24781	114	34	video	video	NOUN
fbem-24781	114	35	+	+	CCONJ
fbem-24781	114	36	mall”helping	mall”helping	NOUN
fbem-24781	114	37	farmers	farmer	NOUN
fbem-24781	114	38	,	,	PUNCT
fbem-24781	114	39	issues	issue	NOUN
fbem-24781	114	40	in	in	ADP
fbem-24781	114	41	agricultural	agricultural	ADJ
fbem-24781	114	42	economy	economy	NOUN
fbem-24781	114	43	,	,	PUNCT
fbem-24781	114	44	(	(	PUNCT
fbem-24781	114	45	2023)no.11	2023)no.11	NUM
fbem-24781	114	46	,	,	PUNCT
fbem-24781	114	47	p.118	p.118	VERB
fbem-24781	114	48	-	-	SYM
fbem-24781	114	49	131	131	NUM
fbem-24781	114	50	.	.	PUNCT
fbem-24781	115	1	[	[	X
fbem-24781	115	2	7	7	X
fbem-24781	115	3	]	]	PUNCT
fbem-24781	115	4	ajzen	ajzen	NOUN
fbem-24781	115	5	i	i	NOUN
fbem-24781	115	6	:	:	PUNCT
fbem-24781	115	7	the	the	DET
fbem-24781	115	8	theory	theory	NOUN
fbem-24781	115	9	of	of	ADP
fbem-24781	115	10	planned	plan	VERB
fbem-24781	115	11	behavio	behavio	NOUN
fbem-24781	115	12	,	,	PUNCT
fbem-24781	115	13	organizational	organizational	ADJ
fbem-24781	115	14	behavior	behavior	NOUN
fbem-24781	115	15	and	and	CCONJ
fbem-24781	115	16	human	human	ADJ
fbem-24781	115	17	decision	decision	NOUN
fbem-24781	115	18	processes	process	NOUN
fbem-24781	115	19	,	,	PUNCT
fbem-24781	115	20	(	(	PUNCT
fbem-24781	115	21	1991)no.10	1991)no.10	NUM
fbem-24781	115	22	,	,	PUNCT
fbem-24781	115	23	p.179211	p.179211	NOUN
fbem-24781	115	24	.	.	PUNCT
fbem-24781	116	1	[	[	X
fbem-24781	116	2	8	8	NUM
fbem-24781	116	3	]	]	X
fbem-24781	116	4	lim	lim	PROPN
fbem-24781	116	5	h	h	PROPN
fbem-24781	116	6	,	,	PUNCT
fbem-24781	116	7	dubinsky	dubinsky	PROPN
fbem-24781	116	8	a	a	DET
fbem-24781	116	9	j	j	NOUN
fbem-24781	116	10	:	:	PUNCT
fbem-24781	116	11	the	the	DET
fbem-24781	116	12	theory	theory	NOUN
fbem-24781	116	13	of	of	ADP
fbem-24781	116	14	planned	plan	VERB
fbem-24781	116	15	behavior	behavior	NOUN
fbem-24781	116	16	in	in	ADP
fbem-24781	116	17	ecommerce	ecommerce	PROPN
fbem-24781	116	18	:	:	PUNCT
fbem-24781	116	19	making	make	VERB
fbem-24781	116	20	a	a	DET
fbem-24781	116	21	case	case	NOUN
fbem-24781	116	22	for	for	ADP
fbem-24781	116	23	interdependencies	interdependency	NOUN
fbem-24781	116	24	between	between	ADP
fbem-24781	116	25	salient	salient	NOUN
fbem-24781	116	26	beliefs	belief	NOUN
fbem-24781	116	27	,	,	PUNCT
fbem-24781	116	28	(	(	PUNCT
fbem-24781	116	29	2010)no.10	2010)no.10	NUM
fbem-24781	116	30	,	,	PUNCT
fbem-24781	116	31	p.833	p.833	NOUN
fbem-24781	116	32	-	-	PUNCT
fbem-24781	116	33	855	855	NUM
fbem-24781	116	34	.	.	PUNCT
fbem-24781	117	1	[	[	X
fbem-24781	117	2	9	9	NUM
fbem-24781	117	3	]	]	X
fbem-24781	117	4	hsu	hsu	PROPN
fbem-24781	117	5	m	m	PROPN
fbem-24781	117	6	h	h	PROPN
fbem-24781	117	7	,	,	PUNCT
fbem-24781	117	8	chiu	chiu	PROPN
fbem-24781	117	9	c	c	PROPN
fbem-24781	117	10	m	m	PROPN
fbem-24781	117	11	:	:	PUNCT
fbem-24781	117	12	internet	internet	NOUN
fbem-24781	117	13	self	self	NOUN
fbem-24781	117	14	-	-	PUNCT
fbem-24781	117	15	efficacy	efficacy	NOUN
fbem-24781	117	16	and	and	CCONJ
fbem-24781	117	17	electronic	electronic	ADJ
fbem-24781	117	18	service	service	NOUN
fbem-24781	117	19	acceptance	acceptance	NOUN
fbem-24781	117	20	,	,	PUNCT
fbem-24781	117	21	decision	decision	NOUN
fbem-24781	117	22	supp	supp	NOUN
fbem-24781	117	23	ort	ort	NOUN
fbem-24781	117	24	systems,(2005)no.3	systems,(2005)no.3	PROPN
fbem-24781	117	25	,	,	PUNCT
fbem-24781	117	26	p.369	p.369	NOUN
fbem-24781	117	27	-	-	SYM
fbem-24781	117	28	381	381	NUM
fbem-24781	117	29	.	.	PUNCT
fbem-24781	118	1	[	[	X
fbem-24781	118	2	10	10	NUM
fbem-24781	118	3	]	]	X
fbem-24781	118	4	y.z.guo	y.z.guo	PROPN
fbem-24781	118	5	,	,	PUNCT
fbem-24781	118	6	x.m.li	x.m.li	PROPN
fbem-24781	118	7	:	:	PUNCT
fbem-24781	118	8	an	an	DET
fbem-24781	118	9	empirical	empirical	ADJ
fbem-24781	118	10	study	study	NOUN
fbem-24781	118	11	on	on	ADP
fbem-24781	118	12	consumers	consumer	NOUN
fbem-24781	118	13	intention	intention	NOUN
fbem-24781	118	14	ofbuying	ofbuye	VERB
fbem-24781	118	15	tourism	tourism	NOUN
fbem-24781	118	16	products	product	NOUN
fbem-24781	118	17	with	with	ADP
fbem-24781	118	18	mobile	mobile	ADJ
fbem-24781	118	19	payments	payment	NOUN
fbem-24781	118	20	-	-	PUNCT
fbem-24781	118	21	an	an	DET
fbem-24781	118	22	integration	integration	NOUN
fbem-24781	118	23	model	model	NOUN
fbem-24781	118	24	of	of	ADP
fbem-24781	118	25	tam	tam	PROPN
fbem-24781	118	26	and	and	CCONJ
fbem-24781	118	27	tpb	tpb	NOUN
fbem-24781	118	28	,	,	PUNCT
fbem-24781	118	29	journal	journal	NOUN
fbem-24781	118	30	of	of	ADP
fbem-24781	118	31	sichuan	sichuan	PROPN
fbem-24781	118	32	university	university	PROPN
fbem-24781	118	33	(	(	PUNCT
fbem-24781	118	34	philosophy	philosophy	NOUN
fbem-24781	118	35	and	and	CCONJ
fbem-24781	118	36	social	social	ADJ
fbem-24781	118	37	science	science	NOUN
fbem-24781	118	38	edition	edition	PROPN
fbem-24781	118	39	)	)	PUNCT
fbem-24781	118	40	,	,	PUNCT
fbem-24781	118	41	(	(	PUNCT
fbem-24781	118	42	2018)no.6	2018)no.6	NUM
fbem-24781	118	43	,	,	PUNCT
fbem-24781	118	44	p.159	p.159	NOUN
fbem-24781	118	45	-	-	SYM
fbem-24781	118	46	170	170	NUM
fbem-24781	118	47	.	.	PUNCT
fbem-24781	119	1	[	[	X
fbem-24781	119	2	11	11	NUM
fbem-24781	119	3	]	]	X
fbem-24781	119	4	kim	kim	PROPN
fbem-24781	119	5	h	h	PROPN
fbem-24781	119	6	b	b	PROPN
fbem-24781	119	7	,	,	PUNCT
fbem-24781	119	8	kim	kim	PROPN
fbem-24781	119	9	t	t	PROPN
fbem-24781	119	10	,	,	PUNCT
fbem-24781	119	11	shin	shin	PROPN
fbem-24781	119	12	s	s	PART
fbem-24781	119	13	w	w	NOUN
fbem-24781	119	14	:	:	PUNCT
fbem-24781	119	15	modeling	model	VERB
fbem-24781	119	16	roles	role	NOUN
fbem-24781	119	17	of	of	ADP
fbem-24781	119	18	subjective	subjective	ADJ
fbem-24781	119	19	norms	norm	NOUN
fbem-24781	119	20	and	and	CCONJ
fbem-24781	119	21	etrust	etrust	NOUN
fbem-24781	119	22	in	in	ADP
fbem-24781	119	23	customers	customer	NOUN
fbem-24781	119	24	'	'	PART
fbem-24781	119	25	acceptance	acceptance	NOUN
fbem-24781	119	26	of	of	ADP
fbem-24781	119	27	airline	airline	NOUN
fbem-24781	119	28	b2c	b2c	NOUN
fbem-24781	119	29	ecommerce	ecommerce	NOUN
fbem-24781	119	30	websites	website	NOUN
fbem-24781	119	31	,	,	PUNCT
fbem-24781	119	32	tourism	tourism	NOUN
fbem-24781	119	33	management	management	NOUN
fbem-24781	119	34	,	,	PUNCT
fbem-24781	119	35	(	(	PUNCT
fbem-24781	119	36	2009)no.2	2009)no.2	NUM
fbem-24781	119	37	,	,	PUNCT
fbem-24781	119	38	p.266	p.266	NOUN
fbem-24781	119	39	-	-	NOUN
fbem-24781	119	40	277	277	NUM
fbem-24781	119	41	.	.	PUNCT
fbem-24781	120	1	396	396	NUM
fbem-24781	121	1	[	[	X
fbem-24781	121	2	12	12	NUM
fbem-24781	121	3	]	]	PUNCT
fbem-24781	121	4	choi	choi	PROPN
fbem-24781	121	5	y	y	PROPN
fbem-24781	121	6	k	k	PROPN
fbem-24781	121	7	,	,	PUNCT
fbem-24781	121	8	totten	totten	PROPN
fbem-24781	121	9	j	j	PROPN
fbem-24781	121	10	w	w	PROPN
fbem-24781	121	11	:	:	PUNCT
fbem-24781	121	12	self	self	NOUN
fbem-24781	121	13	-	-	PUNCT
fbem-24781	121	14	construal	construal	NOUN
fbem-24781	121	15	's	's	PART
fbem-24781	121	16	role	role	NOUN
fbem-24781	121	17	in	in	ADP
fbem-24781	121	18	mobile	mobile	ADJ
fbem-24781	121	19	tv	tv	NOUN
fbem-24781	121	20	acceptance	acceptance	NOUN
fbem-24781	121	21	:	:	PUNCT
fbem-24781	121	22	extension	extension	NOUN
fbem-24781	121	23	of	of	ADP
fbem-24781	121	24	tam	tam	PROPN
fbem-24781	121	25	across	across	ADP
fbem-24781	121	26	cultures	culture	NOUN
fbem-24781	121	27	,	,	PUNCT
fbem-24781	121	28	journal	journal	NOUN
fbem-24781	121	29	of	of	ADP
fbem-24781	121	30	business	business	NOUN
fbem-24781	121	31	research	research	NOUN
fbem-24781	121	32	,	,	PUNCT
fbem-24781	121	33	(	(	PUNCT
fbem-24781	121	34	2012	2012	NUM
fbem-24781	121	35	)	)	PUNCT
fbem-24781	121	36	,	,	PUNCT
fbem-24781	121	37	no.11	no.11	NOUN
fbem-24781	121	38	,	,	PUNCT
fbem-24781	121	39	p.1525	p.1525	NOUN
fbem-24781	121	40	-	-	PUNCT
fbem-24781	121	41	1533	1533	NUM
fbem-24781	121	42	.	.	PUNCT
fbem-24781	122	1	[	[	X
fbem-24781	122	2	13	13	NUM
fbem-24781	122	3	]	]	X
fbem-24781	122	4	singh	singh	PROPN
fbem-24781	122	5	m	m	PROPN
fbem-24781	122	6	p	p	PROPN
fbem-24781	122	7	,	,	PUNCT
fbem-24781	122	8	chakraborty	chakraborty	PROPN
fbem-24781	122	9	a	a	PROPN
fbem-24781	122	10	,	,	PUNCT
fbem-24781	122	11	roy	roy	PROPN
fbem-24781	122	12	m	m	AUX
fbem-24781	122	13	:	:	PUNCT
fbem-24781	122	14	developing	develop	VERB
fbem-24781	122	15	an	an	DET
fbem-24781	122	16	extended	extended	ADJ
fbem-24781	122	17	theory	theory	NOUN
fbem-24781	122	18	of	of	ADP
fbem-24781	122	19	planned	plan	VERB
fbem-24781	122	20	behavior	behavior	NOUN
fbem-24781	122	21	model	model	NOUN
fbem-24781	122	22	to	to	PART
fbem-24781	122	23	explore	explore	VERB
fbem-24781	122	24	circular	circular	ADJ
fbem-24781	122	25	economy	economy	NOUN
fbem-24781	122	26	readiness	readiness	NOUN
fbem-24781	122	27	in	in	ADP
fbem-24781	122	28	manufacturing	manufacturing	NOUN
fbem-24781	122	29	msmes	msme	NOUN
fbem-24781	122	30	,	,	PUNCT
fbem-24781	122	31	india	india	PROPN
fbem-24781	122	32	,	,	PUNCT
fbem-24781	122	33	resources	resource	VERB
fbem-24781	122	34	conservation	conservation	NOUN
fbem-24781	122	35	&	&	CCONJ
fbem-24781	122	36	recycling	recycling	PROPN
fbem-24781	122	37	,	,	PUNCT
fbem-24781	122	38	(	(	PUNCT
fbem-24781	122	39	2018)no.13	2018)no.13	NUM
fbem-24781	122	40	,	,	PUNCT
fbem-24781	122	41	p.313	p.313	NOUN
fbem-24781	122	42	-	-	PUNCT
fbem-24781	122	43	322	322	NUM
fbem-24781	122	44	.	.	PUNCT
fbem-24781	123	1	[	[	X
fbem-24781	123	2	14	14	NUM
fbem-24781	123	3	]	]	PUNCT
fbem-24781	123	4	ajzen	ajzen	NOUN
fbem-24781	123	5	i	i	PROPN
fbem-24781	123	6	,	,	PUNCT
fbem-24781	123	7	fishbein	fishbein	VERB
fbem-24781	123	8	m	m	ADP
fbem-24781	123	9	:	:	PUNCT
fbem-24781	123	10	scaling	scale	VERB
fbem-24781	123	11	and	and	CCONJ
fbem-24781	123	12	testing	test	VERB
fbem-24781	123	13	multiplicative	multiplicative	ADJ
fbem-24781	123	14	combinations	combination	NOUN
fbem-24781	123	15	in	in	ADP
fbem-24781	123	16	the	the	DET
fbem-24781	123	17	expectancy	expectancy	NOUN
fbem-24781	123	18	–	–	PUNCT
fbem-24781	123	19	value	value	NOUN
fbem-24781	123	20	model	model	NOUN
fbem-24781	123	21	of	of	ADP
fbem-24781	123	22	attitudes	attitude	NOUN
fbem-24781	123	23	,	,	PUNCT
fbem-24781	123	24	journal	journal	NOUN
fbem-24781	123	25	of	of	ADP
fbem-24781	123	26	applied	apply	VERB
fbem-24781	123	27	social	social	ADJ
fbem-24781	123	28	psychology	psychology	NOUN
fbem-24781	123	29	,	,	PUNCT
fbem-24781	123	30	(	(	PUNCT
fbem-24781	123	31	2010)no.9	2010)no.9	ADV
fbem-24781	123	32	,	,	PUNCT
fbem-24781	123	33	p.22222247	p.22222247	X
fbem-24781	123	34	.	.	PUNCT