id	sid	tid	token	lemma	pos
fbem-26161	1	1	frontiers	frontier	NOUN
fbem-26161	1	2	in	in	ADP
fbem-26161	1	3	business	business	NOUN
fbem-26161	1	4	,	,	PUNCT
fbem-26161	1	5	economics	economic	NOUN
fbem-26161	1	6	and	and	CCONJ
fbem-26161	1	7	management	management	NOUN
fbem-26161	1	8	issn	issn	PROPN
fbem-26161	1	9	:	:	PUNCT
fbem-26161	1	10	2766	2766	NUM
fbem-26161	1	11	-	-	PUNCT
fbem-26161	1	12	824x	824x	NUM
fbem-26161	1	13	|	|	ADJ
fbem-26161	1	14	vol	vol	NOUN
fbem-26161	1	15	.	.	PUNCT
fbem-26161	2	1	16	16	NUM
fbem-26161	2	2	,	,	PUNCT
fbem-26161	2	3	no	no	INTJ
fbem-26161	2	4	.	.	NOUN
fbem-26161	2	5	3	3	NUM
fbem-26161	2	6	,	,	PUNCT
fbem-26161	2	7	2024	2024	NUM
fbem-26161	2	8	16	16	NUM
fbem-26161	2	9	the	the	DET
fbem-26161	2	10	relationship	relationship	NOUN
fbem-26161	2	11	between	between	ADP
fbem-26161	2	12	quality	quality	NOUN
fbem-26161	2	13	control	control	NOUN
fbem-26161	2	14	and	and	CCONJ
fbem-26161	2	15	corporate	corporate	ADJ
fbem-26161	2	16	brand	brand	NOUN
fbem-26161	2	17	strategy	strategy	NOUN
fbem-26161	2	18	in	in	ADP
fbem-26161	2	19	operations	operation	NOUN
fbem-26161	2	20	management	management	NOUN
fbem-26161	2	21	chi	chi	PROPN
fbem-26161	2	22	chen	chen	PROPN
fbem-26161	2	23	1	1	NUM
fbem-26161	2	24	,	,	PUNCT
fbem-26161	2	25	peng	peng	PROPN
fbem-26161	2	26	huang	huang	PROPN
fbem-26161	2	27	2	2	NUM
fbem-26161	2	28	1	1	NUM
fbem-26161	2	29	hubei	hubei	PROPN
fbem-26161	2	30	university	university	PROPN
fbem-26161	2	31	of	of	ADP
fbem-26161	2	32	education	education	PROPN
fbem-26161	2	33	,	,	PUNCT
fbem-26161	2	34	wuhan	wuhan	PROPN
fbem-26161	2	35	hubei	hubei	PROPN
fbem-26161	2	36	,	,	PUNCT
fbem-26161	2	37	430205	430205	NUM
fbem-26161	2	38	,	,	PUNCT
fbem-26161	2	39	china	china	PROPN
fbem-26161	2	40	2	2	NUM
fbem-26161	2	41	wuhan	wuhan	PROPN
fbem-26161	2	42	sinofrench	sinofrench	PROPN
fbem-26161	2	43	eco	eco	PROPN
fbem-26161	2	44	-	-	PUNCT
fbem-26161	2	45	city	city	NOUN
fbem-26161	2	46	foreign	foreign	ADJ
fbem-26161	2	47	languages	language	NOUN
fbem-26161	2	48	school	school	NOUN
fbem-26161	2	49	,	,	PUNCT
fbem-26161	2	50	wuhan	wuhan	PROPN
fbem-26161	2	51	hubei	hubei	PROPN
fbem-26161	2	52	,	,	PUNCT
fbem-26161	2	53	430101	430101	NUM
fbem-26161	2	54	china	china	PROPN
fbem-26161	2	55	abstract	abstract	PROPN
fbem-26161	2	56	:	:	PUNCT
fbem-26161	2	57	in	in	ADP
fbem-26161	2	58	today	today	NOUN
fbem-26161	2	59	's	's	PART
fbem-26161	2	60	competitive	competitive	ADJ
fbem-26161	2	61	business	business	NOUN
fbem-26161	2	62	environment	environment	NOUN
fbem-26161	2	63	,	,	PUNCT
fbem-26161	2	64	quality	quality	NOUN
fbem-26161	2	65	control	control	NOUN
fbem-26161	2	66	and	and	CCONJ
fbem-26161	2	67	brand	brand	NOUN
fbem-26161	2	68	strategy	strategy	NOUN
fbem-26161	2	69	are	be	AUX
fbem-26161	2	70	critical	critical	ADJ
fbem-26161	2	71	factors	factor	NOUN
fbem-26161	2	72	for	for	ADP
fbem-26161	2	73	corporate	corporate	ADJ
fbem-26161	2	74	success	success	NOUN
fbem-26161	2	75	.	.	PUNCT
fbem-26161	3	1	this	this	DET
fbem-26161	3	2	paper	paper	NOUN
fbem-26161	3	3	aims	aim	VERB
fbem-26161	3	4	to	to	PART
fbem-26161	3	5	explore	explore	VERB
fbem-26161	3	6	the	the	DET
fbem-26161	3	7	close	close	ADJ
fbem-26161	3	8	relationship	relationship	NOUN
fbem-26161	3	9	between	between	ADP
fbem-26161	3	10	quality	quality	NOUN
fbem-26161	3	11	control	control	NOUN
fbem-26161	3	12	and	and	CCONJ
fbem-26161	3	13	corporate	corporate	ADJ
fbem-26161	3	14	brand	brand	NOUN
fbem-26161	3	15	strategy	strategy	NOUN
fbem-26161	3	16	in	in	ADP
fbem-26161	3	17	operationa	operationa	ADJ
fbem-26161	3	18	l	l	NOUN
fbem-26161	3	19	management	management	NOUN
fbem-26161	3	20	.	.	PUNCT
fbem-26161	4	1	initially	initially	ADV
fbem-26161	4	2	,	,	PUNCT
fbem-26161	4	3	the	the	DET
fbem-26161	4	4	paper	paper	NOUN
fbem-26161	4	5	defines	define	VERB
fbem-26161	4	6	quality	quality	NOUN
fbem-26161	4	7	control	control	NOUN
fbem-26161	4	8	and	and	CCONJ
fbem-26161	4	9	brand	brand	NOUN
fbem-26161	4	10	strategy	strategy	NOUN
fbem-26161	4	11	and	and	CCONJ
fbem-26161	4	12	analyzes	analyze	VERB
fbem-26161	4	13	their	their	PRON
fbem-26161	4	14	importance	importance	NOUN
fbem-26161	4	15	in	in	ADP
fbem-26161	4	16	modern	modern	ADJ
fbem-26161	4	17	corporate	corporate	ADJ
fbem-26161	4	18	operations	operation	NOUN
fbem-26161	4	19	.	.	PUNCT
fbem-26161	5	1	subsequently	subsequently	ADV
fbem-26161	5	2	,	,	PUNCT
fbem-26161	5	3	it	it	PRON
fbem-26161	5	4	elaborates	elaborate	VERB
fbem-26161	5	5	on	on	ADP
fbem-26161	5	6	the	the	DET
fbem-26161	5	7	role	role	NOUN
fbem-26161	5	8	of	of	ADP
fbem-26161	5	9	quality	quality	NOUN
fbem-26161	5	10	control	control	NOUN
fbem-26161	5	11	in	in	ADP
fbem-26161	5	12	enhancing	enhance	VERB
fbem-26161	5	13	product	product	NOUN
fbem-26161	5	14	and	and	CCONJ
fbem-26161	5	15	service	service	NOUN
fbem-26161	5	16	quality	quality	NOUN
fbem-26161	5	17	,	,	PUNCT
fbem-26161	5	18	as	as	ADV
fbem-26161	5	19	well	well	ADV
fbem-26161	5	20	as	as	ADP
fbem-26161	5	21	customer	customer	NOUN
fbem-26161	5	22	satisfaction	satisfaction	NOUN
fbem-26161	5	23	,	,	PUNCT
fbem-26161	5	24	and	and	CCONJ
fbem-26161	5	25	the	the	DET
fbem-26161	5	26	central	central	ADJ
fbem-26161	5	27	position	position	NOUN
fbem-26161	5	28	of	of	ADP
fbem-26161	5	29	brand	brand	NOUN
fbem-26161	5	30	strategy	strategy	NOUN
fbem-26161	5	31	in	in	ADP
fbem-26161	5	32	shaping	shape	VERB
fbem-26161	5	33	corporate	corporate	ADJ
fbem-26161	5	34	image	image	NOUN
fbem-26161	5	35	,	,	PUNCT
fbem-26161	5	36	accumulating	accumulate	VERB
fbem-26161	5	37	brand	brand	NOUN
fbem-26161	5	38	equity	equity	NOUN
fbem-26161	5	39	,	,	PUNCT
fbem-26161	5	40	and	and	CCONJ
fbem-26161	5	41	competing	compete	VERB
fbem-26161	5	42	in	in	ADP
fbem-26161	5	43	the	the	DET
fbem-26161	5	44	market	market	NOUN
fbem-26161	5	45	.	.	PUNCT
fbem-26161	6	1	through	through	ADP
fbem-26161	6	2	case	case	NOUN
fbem-26161	6	3	analysis	analysis	NOUN
fbem-26161	6	4	,	,	PUNCT
fbem-26161	6	5	the	the	DET
fbem-26161	6	6	paper	paper	NOUN
fbem-26161	6	7	reveals	reveal	VERB
fbem-26161	6	8	how	how	SCONJ
fbem-26161	6	9	quality	quality	NOUN
fbem-26161	6	10	control	control	NOUN
fbem-26161	6	11	supports	support	VERB
fbem-26161	6	12	the	the	DET
fbem-26161	6	13	implementation	implementation	NOUN
fbem-26161	6	14	of	of	ADP
fbem-26161	6	15	brand	brand	NOUN
fbem-26161	6	16	strategy	strategy	NOUN
fbem-26161	6	17	and	and	CCONJ
fbem-26161	6	18	how	how	SCONJ
fbem-26161	6	19	brand	brand	NOUN
fbem-26161	6	20	strategy	strategy	NOUN
fbem-26161	6	21	influences	influence	VERB
fbem-26161	6	22	the	the	DET
fbem-26161	6	23	decision	decision	NOUN
fbem-26161	6	24	-	-	PUNCT
fbem-26161	6	25	making	making	NOUN
fbem-26161	6	26	and	and	CCONJ
fbem-26161	6	27	execution	execution	NOUN
fbem-26161	6	28	of	of	ADP
fbem-26161	6	29	quality	quality	NOUN
fbem-26161	6	30	control	control	NOUN
fbem-26161	6	31	.	.	PUNCT
fbem-26161	7	1	finally	finally	ADV
fbem-26161	7	2	,	,	PUNCT
fbem-26161	7	3	the	the	DET
fbem-26161	7	4	paper	paper	NOUN
fbem-26161	7	5	discusses	discuss	VERB
fbem-26161	7	6	the	the	DET
fbem-26161	7	7	challenges	challenge	NOUN
fbem-26161	7	8	faced	face	VERB
fbem-26161	7	9	by	by	ADP
fbem-26161	7	10	companies	company	NOUN
fbem-26161	7	11	in	in	ADP
fbem-26161	7	12	implementing	implement	VERB
fbem-26161	7	13	quality	quality	NOUN
fbem-26161	7	14	control	control	NOUN
fbem-26161	7	15	and	and	CCONJ
fbem-26161	7	16	brand	brand	NOUN
fbem-26161	7	17	strategy	strategy	NOUN
fbem-26161	7	18	and	and	CCONJ
fbem-26161	7	19	proposes	propose	VERB
fbem-26161	7	20	corresponding	correspond	VERB
fbem-26161	7	21	countermeasures	countermeasure	NOUN
fbem-26161	7	22	.	.	PUNCT
fbem-26161	8	1	the	the	DET
fbem-26161	8	2	findings	finding	NOUN
fbem-26161	8	3	of	of	ADP
fbem-26161	8	4	this	this	DET
fbem-26161	8	5	study	study	NOUN
fbem-26161	8	6	emphasize	emphasize	VERB
fbem-26161	8	7	the	the	DET
fbem-26161	8	8	importance	importance	NOUN
fbem-26161	8	9	of	of	ADP
fbem-26161	8	10	the	the	DET
fbem-26161	8	11	synergistic	synergistic	ADJ
fbem-26161	8	12	development	development	NOUN
fbem-26161	8	13	of	of	ADP
fbem-26161	8	14	quality	quality	NOUN
fbem-26161	8	15	control	control	NOUN
fbem-26161	8	16	and	and	CCONJ
fbem-26161	8	17	brand	brand	NOUN
fbem-26161	8	18	strategy	strategy	NOUN
fbem-26161	8	19	and	and	CCONJ
fbem-26161	8	20	provide	provide	VERB
fbem-26161	8	21	guidance	guidance	NOUN
fbem-26161	8	22	and	and	CCONJ
fbem-26161	8	23	recommendations	recommendation	NOUN
fbem-26161	8	24	for	for	ADP
fbem-26161	8	25	corporate	corporate	ADJ
fbem-26161	8	26	practice	practice	NOUN
fbem-26161	8	27	.	.	PUNCT
fbem-26161	9	1	keywords	keyword	NOUN
fbem-26161	9	2	:	:	PUNCT
fbem-26161	9	3	quality	quality	NOUN
fbem-26161	9	4	control	control	NOUN
fbem-26161	9	5	,	,	PUNCT
fbem-26161	9	6	brand	brand	NOUN
fbem-26161	9	7	strategy	strategy	NOUN
fbem-26161	9	8	,	,	PUNCT
fbem-26161	9	9	operational	operational	ADJ
fbem-26161	9	10	management	management	NOUN
fbem-26161	9	11	,	,	PUNCT
fbem-26161	9	12	customer	customer	NOUN
fbem-26161	9	13	satisfaction	satisfaction	NOUN
fbem-26161	9	14	,	,	PUNCT
fbem-26161	9	15	brand	brand	NOUN
fbem-26161	9	16	equity	equity	NOUN
fbem-26161	9	17	.	.	PUNCT
fbem-26161	10	1	1	1	X
fbem-26161	10	2	.	.	X
fbem-26161	10	3	introduction	introduction	NOUN
fbem-26161	10	4	in	in	ADP
fbem-26161	10	5	modern	modern	ADJ
fbem-26161	10	6	corporate	corporate	ADJ
fbem-26161	10	7	management	management	NOUN
fbem-26161	10	8	,	,	PUNCT
fbem-26161	10	9	quality	quality	NOUN
fbem-26161	10	10	control	control	NOUN
fbem-26161	10	11	and	and	CCONJ
fbem-26161	10	12	brand	brand	NOUN
fbem-26161	10	13	strategy	strategy	NOUN
fbem-26161	10	14	are	be	AUX
fbem-26161	10	15	considered	consider	VERB
fbem-26161	10	16	the	the	DET
fbem-26161	10	17	two	two	NUM
fbem-26161	10	18	pillars	pillar	NOUN
fbem-26161	10	19	driving	drive	VERB
fbem-26161	10	20	corporate	corporate	ADJ
fbem-26161	10	21	sustainable	sustainable	ADJ
fbem-26161	10	22	development	development	NOUN
fbem-26161	10	23	.	.	PUNCT
fbem-26161	11	1	quality	quality	NOUN
fbem-26161	11	2	control	control	NOUN
fbem-26161	11	3	ensures	ensure	VERB
fbem-26161	11	4	that	that	SCONJ
fbem-26161	11	5	products	product	NOUN
fbem-26161	11	6	and	and	CCONJ
fbem-26161	11	7	services	service	NOUN
fbem-26161	11	8	meet	meet	VERB
fbem-26161	11	9	or	or	CCONJ
fbem-26161	11	10	exceed	exceed	VERB
fbem-26161	11	11	customer	customer	NOUN
fbem-26161	11	12	expectations	expectation	NOUN
fbem-26161	11	13	,	,	PUNCT
fbem-26161	11	14	while	while	SCONJ
fbem-26161	11	15	brand	brand	NOUN
fbem-26161	11	16	strategy	strategy	NOUN
fbem-26161	11	17	aims	aim	VERB
fbem-26161	11	18	to	to	PART
fbem-26161	11	19	establish	establish	VERB
fbem-26161	11	20	and	and	CCONJ
fbem-26161	11	21	maintain	maintain	VERB
fbem-26161	11	22	a	a	DET
fbem-26161	11	23	strong	strong	ADJ
fbem-26161	11	24	,	,	PUNCT
fbem-26161	11	25	unique	unique	ADJ
fbem-26161	11	26	,	,	PUNCT
fbem-26161	11	27	and	and	CCONJ
fbem-26161	11	28	attractive	attractive	ADJ
fbem-26161	11	29	brand	brand	NOUN
fbem-26161	11	30	image	image	NOUN
fbem-26161	11	31	.	.	PUNCT
fbem-26161	12	1	the	the	DET
fbem-26161	12	2	relationship	relationship	NOUN
fbem-26161	12	3	between	between	ADP
fbem-26161	12	4	the	the	DET
fbem-26161	12	5	two	two	NUM
fbem-26161	12	6	is	be	AUX
fbem-26161	12	7	not	not	PART
fbem-26161	12	8	isolated	isolate	VERB
fbem-26161	12	9	but	but	CCONJ
fbem-26161	12	10	interdependent	interdependent	ADJ
fbem-26161	12	11	and	and	CCONJ
fbem-26161	12	12	mutually	mutually	ADV
fbem-26161	12	13	reinforcing	reinforce	VERB
fbem-26161	12	14	.	.	PUNCT
fbem-26161	13	1	quality	quality	NOUN
fbem-26161	13	2	control	control	NOUN
fbem-26161	13	3	is	be	AUX
fbem-26161	13	4	the	the	DET
fbem-26161	13	5	foundation	foundation	NOUN
fbem-26161	13	6	for	for	ADP
fbem-26161	13	7	the	the	DET
fbem-26161	13	8	success	success	NOUN
fbem-26161	13	9	of	of	ADP
fbem-26161	13	10	brand	brand	NOUN
fbem-26161	13	11	strategy	strategy	NOUN
fbem-26161	13	12	,	,	PUNCT
fbem-26161	13	13	supporting	support	VERB
fbem-26161	13	14	the	the	DET
fbem-26161	13	15	credibility	credibility	NOUN
fbem-26161	13	16	and	and	CCONJ
fbem-26161	13	17	reputation	reputation	NOUN
fbem-26161	13	18	of	of	ADP
fbem-26161	13	19	the	the	DET
fbem-26161	13	20	brand	brand	NOUN
fbem-26161	13	21	by	by	ADP
fbem-26161	13	22	providing	provide	VERB
fbem-26161	13	23	high	high	ADJ
fbem-26161	13	24	-	-	PUNCT
fbem-26161	13	25	quality	quality	NOUN
fbem-26161	13	26	products	product	NOUN
fbem-26161	13	27	and	and	CCONJ
fbem-26161	13	28	services	service	NOUN
fbem-26161	13	29	.	.	PUNCT
fbem-26161	14	1	at	at	ADP
fbem-26161	14	2	the	the	DET
fbem-26161	14	3	same	same	ADJ
fbem-26161	14	4	time	time	NOUN
fbem-26161	14	5	,	,	PUNCT
fbem-26161	14	6	the	the	DET
fbem-26161	14	7	implementation	implementation	NOUN
fbem-26161	14	8	of	of	ADP
fbem-26161	14	9	brand	brand	NOUN
fbem-26161	14	10	strategy	strategy	NOUN
fbem-26161	14	11	influences	influence	VERB
fbem-26161	14	12	the	the	DET
fbem-26161	14	13	priorities	priority	NOUN
fbem-26161	14	14	and	and	CCONJ
fbem-26161	14	15	resource	resource	NOUN
fbem-26161	14	16	allocation	allocation	NOUN
fbem-26161	14	17	of	of	ADP
fbem-26161	14	18	quality	quality	NOUN
fbem-26161	14	19	control	control	NOUN
fbem-26161	14	20	,	,	PUNCT
fbem-26161	14	21	as	as	SCONJ
fbem-26161	14	22	companies	company	NOUN
fbem-26161	14	23	need	need	VERB
fbem-26161	14	24	to	to	PART
fbem-26161	14	25	innovate	innovate	VERB
fbem-26161	14	26	continuously	continuously	ADV
fbem-26161	14	27	to	to	PART
fbem-26161	14	28	meet	meet	VERB
fbem-26161	14	29	changing	change	VERB
fbem-26161	14	30	market	market	NOUN
fbem-26161	14	31	and	and	CCONJ
fbem-26161	14	32	consumer	consumer	NOUN
fbem-26161	14	33	needs	need	NOUN
fbem-26161	14	34	while	while	SCONJ
fbem-26161	14	35	maintaining	maintain	VERB
fbem-26161	14	36	quality	quality	NOUN
fbem-26161	14	37	.	.	PUNCT
fbem-26161	15	1	this	this	DET
fbem-26161	15	2	paper	paper	NOUN
fbem-26161	15	3	aims	aim	VERB
fbem-26161	15	4	to	to	PART
fbem-26161	15	5	delve	delve	VERB
fbem-26161	15	6	into	into	ADP
fbem-26161	15	7	the	the	DET
fbem-26161	15	8	interactive	interactive	ADJ
fbem-26161	15	9	relationship	relationship	NOUN
fbem-26161	15	10	between	between	ADP
fbem-26161	15	11	the	the	DET
fbem-26161	15	12	two	two	NUM
fbem-26161	15	13	,	,	PUNCT
fbem-26161	15	14	analyzing	analyze	VERB
fbem-26161	15	15	how	how	SCONJ
fbem-26161	15	16	they	they	PRON
fbem-26161	15	17	work	work	VERB
fbem-26161	15	18	together	together	ADV
fbem-26161	15	19	to	to	PART
fbem-26161	15	20	contribute	contribute	VERB
fbem-26161	15	21	to	to	ADP
fbem-26161	15	22	the	the	DET
fbem-26161	15	23	long	long	ADJ
fbem-26161	15	24	-	-	PUNCT
fbem-26161	15	25	term	term	NOUN
fbem-26161	15	26	success	success	NOUN
fbem-26161	15	27	and	and	CCONJ
fbem-26161	15	28	market	market	NOUN
fbem-26161	15	29	position	position	NOUN
fbem-26161	15	30	of	of	ADP
fbem-26161	15	31	the	the	DET
fbem-26161	15	32	company	company	NOUN
fbem-26161	15	33	.	.	PUNCT
fbem-26161	16	1	2	2	X
fbem-26161	16	2	.	.	X
fbem-26161	16	3	the	the	DET
fbem-26161	16	4	role	role	NOUN
fbem-26161	16	5	of	of	ADP
fbem-26161	16	6	quality	quality	NOUN
fbem-26161	16	7	control	control	NOUN
fbem-26161	16	8	in	in	ADP
fbem-26161	16	9	operations	operation	NOUN
fbem-26161	16	10	management	management	NOUN
fbem-26161	16	11	quality	quality	NOUN
fbem-26161	16	12	control	control	NOUN
fbem-26161	16	13	plays	play	VERB
fbem-26161	16	14	a	a	DET
fbem-26161	16	15	critical	critical	ADJ
fbem-26161	16	16	role	role	NOUN
fbem-26161	16	17	in	in	ADP
fbem-26161	16	18	operational	operational	ADJ
fbem-26161	16	19	management	management	NOUN
fbem-26161	16	20	.	.	PUNCT
fbem-26161	17	1	it	it	PRON
fbem-26161	17	2	involves	involve	VERB
fbem-26161	17	3	ensuring	ensure	VERB
fbem-26161	17	4	that	that	SCONJ
fbem-26161	17	5	products	product	NOUN
fbem-26161	17	6	and	and	CCONJ
fbem-26161	17	7	services	service	NOUN
fbem-26161	17	8	meet	meet	VERB
fbem-26161	17	9	established	establish	VERB
fbem-26161	17	10	standards	standard	NOUN
fbem-26161	17	11	and	and	CCONJ
fbem-26161	17	12	specifications	specification	NOUN
fbem-26161	17	13	,	,	PUNCT
fbem-26161	17	14	while	while	SCONJ
fbem-26161	17	15	also	also	ADV
fbem-26161	17	16	striving	strive	VERB
fbem-26161	17	17	for	for	ADP
fbem-26161	17	18	continuous	continuous	ADJ
fbem-26161	17	19	improvement	improvement	NOUN
fbem-26161	17	20	to	to	PART
fbem-26161	17	21	exceed	exceed	VERB
fbem-26161	17	22	customer	customer	NOUN
fbem-26161	17	23	expectations	expectation	NOUN
fbem-26161	17	24	.	.	PUNCT
fbem-26161	18	1	the	the	DET
fbem-26161	18	2	definition	definition	NOUN
fbem-26161	18	3	of	of	ADP
fbem-26161	18	4	quality	quality	NOUN
fbem-26161	18	5	control	control	NOUN
fbem-26161	18	6	encompasses	encompass	VERB
fbem-26161	18	7	a	a	DET
fbem-26161	18	8	range	range	NOUN
fbem-26161	18	9	of	of	ADP
fbem-26161	18	10	activities	activity	NOUN
fbem-26161	18	11	aimed	aim	VERB
fbem-26161	18	12	at	at	ADP
fbem-26161	18	13	monitoring	monitor	VERB
fbem-26161	18	14	and	and	CCONJ
fbem-26161	18	15	evaluating	evaluate	VERB
fbem-26161	18	16	the	the	DET
fbem-26161	18	17	quality	quality	NOUN
fbem-26161	18	18	of	of	ADP
fbem-26161	18	19	products	product	NOUN
fbem-26161	18	20	or	or	CCONJ
fbem-26161	18	21	services	service	NOUN
fbem-26161	18	22	to	to	PART
fbem-26161	18	23	ensure	ensure	VERB
fbem-26161	18	24	they	they	PRON
fbem-26161	18	25	meet	meet	VERB
fbem-26161	18	26	predetermined	predetermine	VERB
fbem-26161	18	27	quality	quality	NOUN
fbem-26161	18	28	standards	standard	NOUN
fbem-26161	18	29	.	.	PUNCT
fbem-26161	19	1	these	these	DET
fbem-26161	19	2	activities	activity	NOUN
fbem-26161	19	3	span	span	VERB
fbem-26161	19	4	from	from	ADP
fbem-26161	19	5	the	the	DET
fbem-26161	19	6	procurement	procurement	NOUN
fbem-26161	19	7	of	of	ADP
fbem-26161	19	8	raw	raw	ADJ
fbem-26161	19	9	materials	material	NOUN
fbem-26161	19	10	to	to	ADP
fbem-26161	19	11	the	the	DET
fbem-26161	19	12	delivery	delivery	NOUN
fbem-26161	19	13	of	of	ADP
fbem-26161	19	14	the	the	DET
fbem-26161	19	15	final	final	ADJ
fbem-26161	19	16	product	product	NOUN
fbem-26161	19	17	,	,	PUNCT
fbem-26161	19	18	encompassing	encompass	VERB
fbem-26161	19	19	every	every	DET
fbem-26161	19	20	step	step	NOUN
fbem-26161	19	21	in	in	ADP
fbem-26161	19	22	the	the	DET
fbem-26161	19	23	process	process	NOUN
fbem-26161	19	24	.	.	PUNCT
fbem-26161	20	1	the	the	DET
fbem-26161	20	2	objectives	objective	NOUN
fbem-26161	20	3	of	of	ADP
fbem-26161	20	4	quality	quality	NOUN
fbem-26161	20	5	control	control	NOUN
fbem-26161	20	6	are	be	AUX
fbem-26161	20	7	to	to	PART
fbem-26161	20	8	reduce	reduce	VERB
fbem-26161	20	9	defects	defect	NOUN
fbem-26161	20	10	and	and	CCONJ
fbem-26161	20	11	errors	error	NOUN
fbem-26161	20	12	,	,	PUNCT
fbem-26161	20	13	enhance	enhance	VERB
fbem-26161	20	14	efficiency	efficiency	NOUN
fbem-26161	20	15	,	,	PUNCT
fbem-26161	20	16	lower	low	ADJ
fbem-26161	20	17	costs	cost	NOUN
fbem-26161	20	18	,	,	PUNCT
fbem-26161	20	19	and	and	CCONJ
fbem-26161	20	20	ultimately	ultimately	ADV
fbem-26161	20	21	improve	improve	VERB
fbem-26161	20	22	customer	customer	NOUN
fbem-26161	20	23	satisfaction	satisfaction	NOUN
fbem-26161	20	24	.	.	PUNCT
fbem-26161	21	1	in	in	ADP
fbem-26161	21	2	terms	term	NOUN
fbem-26161	21	3	of	of	ADP
fbem-26161	21	4	methods	method	NOUN
fbem-26161	21	5	and	and	CCONJ
fbem-26161	21	6	techniques	technique	NOUN
fbem-26161	21	7	for	for	ADP
fbem-26161	21	8	quality	quality	NOUN
fbem-26161	21	9	control	control	NOUN
fbem-26161	21	10	,	,	PUNCT
fbem-26161	21	11	businesses	business	NOUN
fbem-26161	21	12	employ	employ	VERB
fbem-26161	21	13	a	a	DET
fbem-26161	21	14	variety	variety	NOUN
fbem-26161	21	15	of	of	ADP
fbem-26161	21	16	strategies	strategy	NOUN
fbem-26161	21	17	to	to	PART
fbem-26161	21	18	ensure	ensure	VERB
fbem-26161	21	19	the	the	DET
fbem-26161	21	20	quality	quality	NOUN
fbem-26161	21	21	of	of	ADP
fbem-26161	21	22	their	their	PRON
fbem-26161	21	23	products	product	NOUN
fbem-26161	21	24	and	and	CCONJ
fbem-26161	21	25	services	service	NOUN
fbem-26161	21	26	.	.	PUNCT
fbem-26161	22	1	this	this	PRON
fbem-26161	22	2	includes	include	VERB
fbem-26161	22	3	statistical	statistical	ADJ
fbem-26161	22	4	process	process	NOUN
fbem-26161	22	5	control	control	NOUN
fbem-26161	22	6	(	(	PUNCT
fbem-26161	22	7	spc	spc	PROPN
fbem-26161	22	8	)	)	PUNCT
fbem-26161	22	9	,	,	PUNCT
fbem-26161	22	10	which	which	PRON
fbem-26161	22	11	uses	use	VERB
fbem-26161	22	12	statistical	statistical	ADJ
fbem-26161	22	13	methods	method	NOUN
fbem-26161	22	14	to	to	PART
fbem-26161	22	15	monitor	monitor	VERB
fbem-26161	22	16	and	and	CCONJ
fbem-26161	22	17	control	control	VERB
fbem-26161	22	18	production	production	NOUN
fbem-26161	22	19	processes	process	NOUN
fbem-26161	22	20	to	to	PART
fbem-26161	22	21	reduce	reduce	VERB
fbem-26161	22	22	variability	variability	NOUN
fbem-26161	22	23	and	and	CCONJ
fbem-26161	22	24	improve	improve	VERB
fbem-26161	22	25	consistency	consistency	NOUN
fbem-26161	22	26	[	[	X
fbem-26161	22	27	1	1	NUM
fbem-26161	22	28	]	]	PUNCT
fbem-26161	22	29	.	.	PUNCT
fbem-26161	23	1	additionally	additionally	ADV
fbem-26161	23	2	,	,	PUNCT
fbem-26161	23	3	there	there	PRON
fbem-26161	23	4	is	be	VERB
fbem-26161	23	5	total	total	ADJ
fbem-26161	23	6	quality	quality	NOUN
fbem-26161	23	7	management	management	NOUN
fbem-26161	23	8	(	(	PUNCT
fbem-26161	23	9	tqm	tqm	PROPN
fbem-26161	23	10	)	)	PUNCT
fbem-26161	23	11	,	,	PUNCT
fbem-26161	23	12	a	a	DET
fbem-26161	23	13	company	company	NOUN
fbem-26161	23	14	-	-	PUNCT
fbem-26161	23	15	wide	wide	ADJ
fbem-26161	23	16	approach	approach	NOUN
fbem-26161	23	17	that	that	PRON
fbem-26161	23	18	emphasizes	emphasize	VERB
fbem-26161	23	19	continuous	continuous	ADJ
fbem-26161	23	20	improvement	improvement	NOUN
fbem-26161	23	21	and	and	CCONJ
fbem-26161	23	22	employee	employee	NOUN
fbem-26161	23	23	involvement	involvement	NOUN
fbem-26161	23	24	.	.	PUNCT
fbem-26161	24	1	six	six	NUM
fbem-26161	24	2	sigma	sigma	NOUN
fbem-26161	24	3	,	,	PUNCT
fbem-26161	24	4	another	another	DET
fbem-26161	24	5	widely	widely	ADV
fbem-26161	24	6	applied	apply	VERB
fbem-26161	24	7	quality	quality	NOUN
fbem-26161	24	8	control	control	NOUN
fbem-26161	24	9	method	method	NOUN
fbem-26161	24	10	,	,	PUNCT
fbem-26161	24	11	seeks	seek	VERB
fbem-26161	24	12	near	near	ADV
fbem-26161	24	13	-	-	PUNCT
fbem-26161	24	14	perfect	perfect	ADJ
fbem-26161	24	15	product	product	NOUN
fbem-26161	24	16	quality	quality	NOUN
fbem-26161	24	17	by	by	ADP
fbem-26161	24	18	reducing	reduce	VERB
fbem-26161	24	19	defects	defect	NOUN
fbem-26161	24	20	.	.	PUNCT
fbem-26161	25	1	these	these	DET
fbem-26161	25	2	methods	method	NOUN
fbem-26161	25	3	and	and	CCONJ
fbem-26161	25	4	techniques	technique	NOUN
fbem-26161	25	5	are	be	AUX
fbem-26161	25	6	often	often	ADV
fbem-26161	25	7	used	use	VERB
fbem-26161	25	8	in	in	ADP
fbem-26161	25	9	combination	combination	NOUN
fbem-26161	25	10	to	to	PART
fbem-26161	25	11	form	form	VERB
fbem-26161	25	12	a	a	DET
fbem-26161	25	13	comprehensive	comprehensive	ADJ
fbem-26161	25	14	quality	quality	NOUN
fbem-26161	25	15	management	management	NOUN
fbem-26161	25	16	system	system	NOUN
fbem-26161	25	17	.	.	PUNCT
fbem-26161	26	1	the	the	DET
fbem-26161	26	2	impact	impact	NOUN
fbem-26161	26	3	of	of	ADP
fbem-26161	26	4	quality	quality	NOUN
fbem-26161	26	5	control	control	NOUN
fbem-26161	26	6	on	on	ADP
fbem-26161	26	7	products	product	NOUN
fbem-26161	26	8	and	and	CCONJ
fbem-26161	26	9	services	service	NOUN
fbem-26161	26	10	is	be	AUX
fbem-26161	26	11	profound	profound	ADJ
fbem-26161	26	12	.	.	PUNCT
fbem-26161	27	1	by	by	ADP
fbem-26161	27	2	implementing	implement	VERB
fbem-26161	27	3	effective	effective	ADJ
fbem-26161	27	4	quality	quality	NOUN
fbem-26161	27	5	control	control	NOUN
fbem-26161	27	6	measures	measure	NOUN
fbem-26161	27	7	,	,	PUNCT
fbem-26161	27	8	businesses	business	NOUN
fbem-26161	27	9	can	can	AUX
fbem-26161	27	10	ensure	ensure	VERB
fbem-26161	27	11	the	the	DET
fbem-26161	27	12	consistency	consistency	NOUN
fbem-26161	27	13	and	and	CCONJ
fbem-26161	27	14	reliability	reliability	NOUN
fbem-26161	27	15	of	of	ADP
fbem-26161	27	16	their	their	PRON
fbem-26161	27	17	products	product	NOUN
fbem-26161	27	18	and	and	CCONJ
fbem-26161	27	19	services	service	NOUN
fbem-26161	27	20	.	.	PUNCT
fbem-26161	28	1	this	this	PRON
fbem-26161	28	2	not	not	PART
fbem-26161	28	3	only	only	ADV
fbem-26161	28	4	strengthens	strengthen	VERB
fbem-26161	28	5	customer	customer	NOUN
fbem-26161	28	6	trust	trust	NOUN
fbem-26161	28	7	but	but	CCONJ
fbem-26161	28	8	also	also	ADV
fbem-26161	28	9	helps	help	VERB
fbem-26161	28	10	to	to	PART
fbem-26161	28	11	build	build	VERB
fbem-26161	28	12	brand	brand	NOUN
fbem-26161	28	13	reputation	reputation	NOUN
fbem-26161	28	14	.	.	PUNCT
fbem-26161	29	1	quality	quality	NOUN
fbem-26161	29	2	control	control	NOUN
fbem-26161	29	3	also	also	ADV
fbem-26161	29	4	aids	aid	VERB
fbem-26161	29	5	in	in	ADP
fbem-26161	29	6	identifying	identify	VERB
fbem-26161	29	7	and	and	CCONJ
fbem-26161	29	8	addressing	address	VERB
fbem-26161	29	9	potential	potential	ADJ
fbem-26161	29	10	issues	issue	NOUN
fbem-26161	29	11	,	,	PUNCT
fbem-26161	29	12	thereby	thereby	ADV
fbem-26161	29	13	preventing	prevent	VERB
fbem-26161	29	14	product	product	NOUN
fbem-26161	29	15	recalls	recall	VERB
fbem-26161	29	16	or	or	CCONJ
fbem-26161	29	17	service	service	NOUN
fbem-26161	29	18	failures	failure	NOUN
fbem-26161	29	19	that	that	PRON
fbem-26161	29	20	could	could	AUX
fbem-26161	29	21	significantly	significantly	ADV
fbem-26161	29	22	harm	harm	VERB
fbem-26161	29	23	a	a	DET
fbem-26161	29	24	company	company	NOUN
fbem-26161	29	25	's	's	PART
fbem-26161	29	26	financial	financial	ADJ
fbem-26161	29	27	health	health	NOUN
fbem-26161	29	28	and	and	CCONJ
fbem-26161	29	29	market	market	NOUN
fbem-26161	29	30	position	position	NOUN
fbem-26161	29	31	.	.	PUNCT
fbem-26161	30	1	furthermore	furthermore	ADV
fbem-26161	30	2	,	,	PUNCT
fbem-26161	30	3	quality	quality	NOUN
fbem-26161	30	4	control	control	NOUN
fbem-26161	30	5	contributes	contribute	VERB
fbem-26161	30	6	to	to	ADP
fbem-26161	30	7	increased	increase	VERB
fbem-26161	30	8	production	production	NOUN
fbem-26161	30	9	efficiency	efficiency	NOUN
fbem-26161	30	10	by	by	ADP
fbem-26161	30	11	reducing	reduce	VERB
fbem-26161	30	12	rework	rework	NOUN
fbem-26161	30	13	and	and	CCONJ
fbem-26161	30	14	waste	waste	NOUN
fbem-26161	30	15	,	,	PUNCT
fbem-26161	30	16	thereby	thereby	ADV
fbem-26161	30	17	lowering	lower	VERB
fbem-26161	30	18	costs	cost	NOUN
fbem-26161	30	19	and	and	CCONJ
fbem-26161	30	20	enhancing	enhance	VERB
fbem-26161	30	21	profit	profit	NOUN
fbem-26161	30	22	margins	margin	NOUN
fbem-26161	30	23	.	.	PUNCT
fbem-26161	31	1	in	in	ADP
fbem-26161	31	2	terms	term	NOUN
fbem-26161	31	3	of	of	ADP
fbem-26161	31	4	enhancing	enhance	VERB
fbem-26161	31	5	customer	customer	NOUN
fbem-26161	31	6	satisfaction	satisfaction	NOUN
fbem-26161	31	7	,	,	PUNCT
fbem-26161	31	8	the	the	DET
fbem-26161	31	9	role	role	NOUN
fbem-26161	31	10	of	of	ADP
fbem-26161	31	11	quality	quality	NOUN
fbem-26161	31	12	control	control	NOUN
fbem-26161	31	13	is	be	AUX
fbem-26161	31	14	particularly	particularly	ADV
fbem-26161	31	15	crucial	crucial	ADJ
fbem-26161	31	16	.	.	PUNCT
fbem-26161	32	1	customer	customer	NOUN
fbem-26161	32	2	satisfaction	satisfaction	NOUN
fbem-26161	32	3	is	be	AUX
fbem-26161	32	4	a	a	DET
fbem-26161	32	5	key	key	ADJ
fbem-26161	32	6	indicator	indicator	NOUN
fbem-26161	32	7	of	of	ADP
fbem-26161	32	8	business	business	NOUN
fbem-26161	32	9	success	success	NOUN
fbem-26161	32	10	,	,	PUNCT
fbem-26161	32	11	and	and	CCONJ
fbem-26161	32	12	high	high	ADJ
fbem-26161	32	13	-	-	PUNCT
fbem-26161	32	14	quality	quality	NOUN
fbem-26161	32	15	products	product	NOUN
fbem-26161	32	16	and	and	CCONJ
fbem-26161	32	17	services	service	NOUN
fbem-26161	32	18	are	be	AUX
fbem-26161	32	19	the	the	DET
fbem-26161	32	20	cornerstone	cornerstone	NOUN
fbem-26161	32	21	of	of	ADP
fbem-26161	32	22	achieving	achieve	VERB
fbem-26161	32	23	high	high	ADJ
fbem-26161	32	24	customer	customer	NOUN
fbem-26161	32	25	satisfaction	satisfaction	NOUN
fbem-26161	32	26	.	.	PUNCT
fbem-26161	33	1	through	through	ADP
fbem-26161	33	2	continuous	continuous	ADJ
fbem-26161	33	3	quality	quality	NOUN
fbem-26161	33	4	control	control	NOUN
fbem-26161	33	5	,	,	PUNCT
fbem-26161	33	6	businesses	business	NOUN
fbem-26161	33	7	can	can	AUX
fbem-26161	33	8	ensure	ensure	VERB
fbem-26161	33	9	that	that	SCONJ
fbem-26161	33	10	their	their	PRON
fbem-26161	33	11	products	product	NOUN
fbem-26161	33	12	and	and	CCONJ
fbem-26161	33	13	services	service	NOUN
fbem-26161	33	14	meet	meet	VERB
fbem-26161	33	15	or	or	CCONJ
fbem-26161	33	16	exceed	exceed	VERB
fbem-26161	33	17	customer	customer	NOUN
fbem-26161	33	18	expectations	expectation	NOUN
fbem-26161	33	19	.	.	PUNCT
fbem-26161	34	1	this	this	PRON
fbem-26161	34	2	includes	include	VERB
fbem-26161	34	3	the	the	DET
fbem-26161	34	4	performance	performance	NOUN
fbem-26161	34	5	and	and	CCONJ
fbem-26161	34	6	reliability	reliability	NOUN
fbem-26161	34	7	of	of	ADP
fbem-26161	34	8	products	product	NOUN
fbem-26161	34	9	,	,	PUNCT
fbem-26161	34	10	as	as	ADV
fbem-26161	34	11	well	well	ADV
fbem-26161	34	12	as	as	ADP
fbem-26161	34	13	the	the	DET
fbem-26161	34	14	timeliness	timeliness	NOUN
fbem-26161	34	15	and	and	CCONJ
fbem-26161	34	16	effectiveness	effectiveness	NOUN
fbem-26161	34	17	of	of	ADP
fbem-26161	34	18	services	service	NOUN
fbem-26161	34	19	.	.	PUNCT
fbem-26161	35	1	quality	quality	NOUN
fbem-26161	35	2	control	control	NOUN
fbem-26161	35	3	also	also	ADV
fbem-26161	35	4	helps	help	VERB
fbem-26161	35	5	to	to	PART
fbem-26161	35	6	establish	establish	VERB
fbem-26161	35	7	long	long	ADJ
fbem-26161	35	8	-	-	PUNCT
fbem-26161	35	9	term	term	NOUN
fbem-26161	35	10	customer	customer	NOUN
fbem-26161	35	11	relationships	relationship	NOUN
fbem-26161	35	12	,	,	PUNCT
fbem-26161	35	13	as	as	SCONJ
fbem-26161	35	14	customers	customer	NOUN
fbem-26161	35	15	are	be	AUX
fbem-26161	35	16	more	more	ADV
fbem-26161	35	17	likely	likely	ADJ
fbem-26161	35	18	to	to	PART
fbem-26161	35	19	remain	remain	VERB
fbem-26161	35	20	loyal	loyal	ADJ
fbem-26161	35	21	to	to	ADP
fbem-26161	35	22	companies	company	NOUN
fbem-26161	35	23	that	that	PRON
fbem-26161	35	24	consistently	consistently	ADV
fbem-26161	35	25	deliver	deliver	VERB
fbem-26161	35	26	high	high	ADJ
fbem-26161	35	27	-	-	PUNCT
fbem-26161	35	28	quality	quality	NOUN
fbem-26161	35	29	products	product	NOUN
fbem-26161	35	30	and	and	CCONJ
fbem-26161	35	31	services	service	NOUN
fbem-26161	35	32	.	.	PUNCT
fbem-26161	36	1	17	17	NUM
fbem-26161	36	2	3	3	NUM
fbem-26161	36	3	.	.	PUNCT
fbem-26161	36	4	building	build	VERB
fbem-26161	36	5	corporate	corporate	ADJ
fbem-26161	36	6	brand	brand	NOUN
fbem-26161	36	7	strategy	strategy	NOUN
fbem-26161	36	8	the	the	DET
fbem-26161	36	9	construction	construction	NOUN
fbem-26161	36	10	of	of	ADP
fbem-26161	36	11	a	a	DET
fbem-26161	36	12	corporate	corporate	ADJ
fbem-26161	36	13	brand	brand	NOUN
fbem-26161	36	14	strategy	strategy	NOUN
fbem-26161	36	15	is	be	AUX
fbem-26161	36	16	a	a	DET
fbem-26161	36	17	complex	complex	ADJ
fbem-26161	36	18	and	and	CCONJ
fbem-26161	36	19	multifaceted	multifaceted	ADJ
fbem-26161	36	20	process	process	NOUN
fbem-26161	36	21	,	,	PUNCT
fbem-26161	36	22	involving	involve	VERB
fbem-26161	36	23	how	how	SCONJ
fbem-26161	36	24	to	to	PART
fbem-26161	36	25	define	define	VERB
fbem-26161	36	26	and	and	CCONJ
fbem-26161	36	27	communicate	communicate	VERB
fbem-26161	36	28	the	the	DET
fbem-26161	36	29	core	core	ADJ
fbem-26161	36	30	values	value	NOUN
fbem-26161	36	31	of	of	ADP
fbem-26161	36	32	the	the	DET
fbem-26161	36	33	brand	brand	NOUN
fbem-26161	36	34	,	,	PUNCT
fbem-26161	36	35	as	as	ADV
fbem-26161	36	36	well	well	ADV
fbem-26161	36	37	as	as	ADP
fbem-26161	36	38	how	how	SCONJ
fbem-26161	36	39	to	to	PART
fbem-26161	36	40	shape	shape	VERB
fbem-26161	36	41	and	and	CCONJ
fbem-26161	36	42	maintain	maintain	VERB
fbem-26161	36	43	the	the	DET
fbem-26161	36	44	brand	brand	NOUN
fbem-26161	36	45	image	image	NOUN
fbem-26161	36	46	through	through	ADP
fbem-26161	36	47	a	a	DET
fbem-26161	36	48	series	series	NOUN
fbem-26161	36	49	of	of	ADP
fbem-26161	36	50	strategies	strategy	NOUN
fbem-26161	36	51	and	and	CCONJ
fbem-26161	36	52	actions	action	NOUN
fbem-26161	36	53	.	.	PUNCT
fbem-26161	37	1	the	the	DET
fbem-26161	37	2	definition	definition	NOUN
fbem-26161	37	3	and	and	CCONJ
fbem-26161	37	4	objectives	objective	NOUN
fbem-26161	37	5	of	of	ADP
fbem-26161	37	6	brand	brand	NOUN
fbem-26161	37	7	strategy	strategy	NOUN
fbem-26161	37	8	typically	typically	ADV
fbem-26161	37	9	revolve	revolve	VERB
fbem-26161	37	10	around	around	ADP
fbem-26161	37	11	establishing	establish	VERB
fbem-26161	37	12	a	a	DET
fbem-26161	37	13	unique	unique	ADJ
fbem-26161	37	14	and	and	CCONJ
fbem-26161	37	15	attractive	attractive	ADJ
fbem-26161	37	16	brand	brand	NOUN
fbem-26161	37	17	identity	identity	NOUN
fbem-26161	37	18	that	that	PRON
fbem-26161	37	19	resonates	resonate	VERB
fbem-26161	37	20	with	with	ADP
fbem-26161	37	21	target	target	NOUN
fbem-26161	37	22	consumers	consumer	NOUN
fbem-26161	37	23	and	and	CCONJ
fbem-26161	37	24	stands	stand	VERB
fbem-26161	37	25	out	out	ADP
fbem-26161	37	26	in	in	ADP
fbem-26161	37	27	the	the	DET
fbem-26161	37	28	market	market	NOUN
fbem-26161	37	29	[	[	X
fbem-26161	37	30	2	2	NUM
fbem-26161	37	31	]	]	PUNCT
fbem-26161	37	32	.	.	PUNCT
fbem-26161	38	1	the	the	DET
fbem-26161	38	2	goals	goal	NOUN
fbem-26161	38	3	of	of	ADP
fbem-26161	38	4	brand	brand	NOUN
fbem-26161	38	5	strategy	strategy	NOUN
fbem-26161	38	6	are	be	AUX
fbem-26161	38	7	not	not	PART
fbem-26161	38	8	only	only	ADV
fbem-26161	38	9	to	to	PART
fbem-26161	38	10	sell	sell	VERB
fbem-26161	38	11	products	product	NOUN
fbem-26161	38	12	or	or	CCONJ
fbem-26161	38	13	services	service	NOUN
fbem-26161	38	14	but	but	CCONJ
fbem-26161	38	15	more	more	ADV
fbem-26161	38	16	importantly	importantly	ADV
fbem-26161	38	17	to	to	PART
fbem-26161	38	18	build	build	VERB
fbem-26161	38	19	long	long	ADJ
fbem-26161	38	20	-	-	PUNCT
fbem-26161	38	21	term	term	NOUN
fbem-26161	38	22	customer	customer	NOUN
fbem-26161	38	23	relationships	relationship	NOUN
fbem-26161	38	24	,	,	PUNCT
fbem-26161	38	25	enhance	enhance	VERB
fbem-26161	38	26	brand	brand	NOUN
fbem-26161	38	27	awareness	awareness	NOUN
fbem-26161	38	28	and	and	CCONJ
fbem-26161	38	29	loyalty	loyalty	NOUN
fbem-26161	38	30	,	,	PUNCT
fbem-26161	38	31	and	and	CCONJ
fbem-26161	38	32	create	create	VERB
fbem-26161	38	33	positive	positive	ADJ
fbem-26161	38	34	brand	brand	NOUN
fbem-26161	38	35	associations	association	NOUN
fbem-26161	38	36	in	in	ADP
fbem-26161	38	37	the	the	DET
fbem-26161	38	38	minds	mind	NOUN
fbem-26161	38	39	of	of	ADP
fbem-26161	38	40	consumers	consumer	NOUN
fbem-26161	38	41	.	.	PUNCT
fbem-26161	39	1	brand	brand	NOUN
fbem-26161	39	2	positioning	positioning	NOUN
fbem-26161	39	3	and	and	CCONJ
fbem-26161	39	4	the	the	DET
fbem-26161	39	5	establishment	establishment	NOUN
fbem-26161	39	6	of	of	ADP
fbem-26161	39	7	brand	brand	NOUN
fbem-26161	39	8	image	image	NOUN
fbem-26161	39	9	are	be	AUX
fbem-26161	39	10	core	core	ADJ
fbem-26161	39	11	components	component	NOUN
fbem-26161	39	12	of	of	ADP
fbem-26161	39	13	brand	brand	NOUN
fbem-26161	39	14	strategy	strategy	NOUN
fbem-26161	39	15	.	.	PUNCT
fbem-26161	40	1	brand	brand	NOUN
fbem-26161	40	2	positioning	positioning	NOUN
fbem-26161	40	3	refers	refer	VERB
fbem-26161	40	4	to	to	ADP
fbem-26161	40	5	how	how	SCONJ
fbem-26161	40	6	a	a	DET
fbem-26161	40	7	company	company	NOUN
fbem-26161	40	8	positions	position	VERB
fbem-26161	40	9	itself	itself	PRON
fbem-26161	40	10	in	in	ADP
fbem-26161	40	11	the	the	DET
fbem-26161	40	12	target	target	NOUN
fbem-26161	40	13	market	market	NOUN
fbem-26161	40	14	and	and	CCONJ
fbem-26161	40	15	how	how	SCONJ
fbem-26161	40	16	it	it	PRON
fbem-26161	40	17	differentiates	differentiate	VERB
fbem-26161	40	18	itself	itself	PRON
fbem-26161	40	19	from	from	ADP
fbem-26161	40	20	competitors	competitor	NOUN
fbem-26161	40	21	.	.	PUNCT
fbem-26161	41	1	for	for	ADP
fbem-26161	41	2	example	example	NOUN
fbem-26161	41	3	,	,	PUNCT
fbem-26161	41	4	apple	apple	PROPN
fbem-26161	41	5	inc	inc	PROPN
fbem-26161	41	6	.	.	PROPN
fbem-26161	41	7	has	have	AUX
fbem-26161	41	8	successfully	successfully	ADV
fbem-26161	41	9	positioned	position	VERB
fbem-26161	41	10	itself	itself	PRON
fbem-26161	41	11	as	as	ADP
fbem-26161	41	12	a	a	DET
fbem-26161	41	13	premium	premium	NOUN
fbem-26161	41	14	,	,	PUNCT
fbem-26161	41	15	innovative	innovative	ADJ
fbem-26161	41	16	,	,	PUNCT
fbem-26161	41	17	and	and	CCONJ
fbem-26161	41	18	fashionable	fashionable	ADJ
fbem-26161	41	19	brand	brand	NOUN
fbem-26161	41	20	through	through	ADP
fbem-26161	41	21	its	its	PRON
fbem-26161	41	22	innovative	innovative	ADJ
fbem-26161	41	23	product	product	NOUN
fbem-26161	41	24	design	design	NOUN
fbem-26161	41	25	and	and	CCONJ
fbem-26161	41	26	user	user	NOUN
fbem-26161	41	27	experience	experience	NOUN
fbem-26161	41	28	.	.	PUNCT
fbem-26161	42	1	the	the	DET
fbem-26161	42	2	brand	brand	NOUN
fbem-26161	42	3	image	image	NOUN
fbem-26161	42	4	,	,	PUNCT
fbem-26161	42	5	on	on	ADP
fbem-26161	42	6	the	the	DET
fbem-26161	42	7	other	other	ADJ
fbem-26161	42	8	hand	hand	NOUN
fbem-26161	42	9	,	,	PUNCT
fbem-26161	42	10	is	be	AUX
fbem-26161	42	11	the	the	DET
fbem-26161	42	12	overall	overall	ADJ
fbem-26161	42	13	perception	perception	NOUN
fbem-26161	42	14	and	and	CCONJ
fbem-26161	42	15	emotional	emotional	ADJ
fbem-26161	42	16	response	response	NOUN
fbem-26161	42	17	of	of	ADP
fbem-26161	42	18	consumers	consumer	NOUN
fbem-26161	42	19	to	to	ADP
fbem-26161	42	20	the	the	DET
fbem-26161	42	21	brand	brand	NOUN
fbem-26161	42	22	,	,	PUNCT
fbem-26161	42	23	shaped	shape	VERB
fbem-26161	42	24	by	by	ADP
fbem-26161	42	25	the	the	DET
fbem-26161	42	26	brand	brand	NOUN
fbem-26161	42	27	's	's	PART
fbem-26161	42	28	visual	visual	ADJ
fbem-26161	42	29	elements	element	NOUN
fbem-26161	42	30	(	(	PUNCT
fbem-26161	42	31	such	such	ADJ
fbem-26161	42	32	as	as	ADP
fbem-26161	42	33	logos	logo	NOUN
fbem-26161	42	34	,	,	PUNCT
fbem-26161	42	35	packaging	packaging	NOUN
fbem-26161	42	36	,	,	PUNCT
fbem-26161	42	37	and	and	CCONJ
fbem-26161	42	38	advertising	advertising	NOUN
fbem-26161	42	39	)	)	PUNCT
fbem-26161	42	40	,	,	PUNCT
fbem-26161	42	41	brand	brand	NOUN
fbem-26161	42	42	communication	communication	NOUN
fbem-26161	42	43	(	(	PUNCT
fbem-26161	42	44	such	such	ADJ
fbem-26161	42	45	as	as	ADP
fbem-26161	42	46	marketing	marketing	NOUN
fbem-26161	42	47	campaigns	campaign	NOUN
fbem-26161	42	48	and	and	CCONJ
fbem-26161	42	49	public	public	ADJ
fbem-26161	42	50	relations	relation	NOUN
fbem-26161	42	51	)	)	PUNCT
fbem-26161	42	52	,	,	PUNCT
fbem-26161	42	53	and	and	CCONJ
fbem-26161	42	54	consumers	consumer	NOUN
fbem-26161	42	55	'	'	PART
fbem-26161	42	56	personal	personal	ADJ
fbem-26161	42	57	experiences	experience	NOUN
fbem-26161	42	58	.	.	PUNCT
fbem-26161	43	1	for	for	ADP
fbem-26161	43	2	instance	instance	NOUN
fbem-26161	43	3	,	,	PUNCT
fbem-26161	43	4	nike	nike	PROPN
fbem-26161	43	5	has	have	AUX
fbem-26161	43	6	successfully	successfully	ADV
fbem-26161	43	7	established	establish	VERB
fbem-26161	43	8	a	a	DET
fbem-26161	43	9	positive	positive	ADJ
fbem-26161	43	10	,	,	PUNCT
fbem-26161	43	11	inspiring	inspiring	ADJ
fbem-26161	43	12	,	,	PUNCT
fbem-26161	43	13	and	and	CCONJ
fbem-26161	43	14	athletic	athletic	ADJ
fbem-26161	43	15	brand	brand	NOUN
fbem-26161	43	16	image	image	NOUN
fbem-26161	43	17	through	through	ADP
fbem-26161	43	18	its	its	PRON
fbem-26161	43	19	"	"	PUNCT
fbem-26161	43	20	just	just	ADV
fbem-26161	43	21	do	do	AUX
fbem-26161	43	22	it	it	PRON
fbem-26161	43	23	"	"	PUNCT
fbem-26161	43	24	slogan	slogan	NOUN
fbem-26161	43	25	and	and	CCONJ
fbem-26161	43	26	collaborations	collaboration	NOUN
fbem-26161	43	27	with	with	ADP
fbem-26161	43	28	sports	sport	NOUN
fbem-26161	43	29	stars	star	NOUN
fbem-26161	43	30	.	.	PUNCT
fbem-26161	44	1	the	the	DET
fbem-26161	44	2	accumulation	accumulation	NOUN
fbem-26161	44	3	and	and	CCONJ
fbem-26161	44	4	management	management	NOUN
fbem-26161	44	5	of	of	ADP
fbem-26161	44	6	brand	brand	NOUN
fbem-26161	44	7	equity	equity	NOUN
fbem-26161	44	8	are	be	AUX
fbem-26161	44	9	key	key	ADJ
fbem-26161	44	10	to	to	ADP
fbem-26161	44	11	the	the	DET
fbem-26161	44	12	success	success	NOUN
fbem-26161	44	13	of	of	ADP
fbem-26161	44	14	brand	brand	NOUN
fbem-26161	44	15	strategy	strategy	NOUN
fbem-26161	44	16	.	.	PUNCT
fbem-26161	45	1	brand	brand	NOUN
fbem-26161	45	2	equity	equity	PROPN
fbem-26161	45	3	includes	include	VERB
fbem-26161	45	4	brand	brand	NOUN
fbem-26161	45	5	awareness	awareness	NOUN
fbem-26161	45	6	,	,	PUNCT
fbem-26161	45	7	brand	brand	NOUN
fbem-26161	45	8	loyalty	loyalty	NOUN
fbem-26161	45	9	,	,	PUNCT
fbem-26161	45	10	perceived	perceive	VERB
fbem-26161	45	11	quality	quality	NOUN
fbem-26161	45	12	,	,	PUNCT
fbem-26161	45	13	brand	brand	NOUN
fbem-26161	45	14	associations	association	NOUN
fbem-26161	45	15	,	,	PUNCT
fbem-26161	45	16	and	and	CCONJ
fbem-26161	45	17	other	other	ADJ
fbem-26161	45	18	proprietary	proprietary	ADJ
fbem-26161	45	19	brand	brand	NOUN
fbem-26161	45	20	assets	asset	NOUN
fbem-26161	45	21	(	(	PUNCT
fbem-26161	45	22	such	such	ADJ
fbem-26161	45	23	as	as	ADP
fbem-26161	45	24	patents	patent	NOUN
fbem-26161	45	25	and	and	CCONJ
fbem-26161	45	26	trademarks	trademark	NOUN
fbem-26161	45	27	)	)	PUNCT
fbem-26161	45	28	.	.	PUNCT
fbem-26161	46	1	companies	company	NOUN
fbem-26161	46	2	need	need	VERB
fbem-26161	46	3	to	to	PART
fbem-26161	46	4	accumulate	accumulate	VERB
fbem-26161	46	5	these	these	DET
fbem-26161	46	6	assets	asset	NOUN
fbem-26161	46	7	through	through	ADP
fbem-26161	46	8	continuous	continuous	ADJ
fbem-26161	46	9	brand	brand	NOUN
fbem-26161	46	10	-	-	PUNCT
fbem-26161	46	11	building	building	NOUN
fbem-26161	46	12	activities	activity	NOUN
fbem-26161	46	13	and	and	CCONJ
fbem-26161	46	14	protect	protect	VERB
fbem-26161	46	15	and	and	CCONJ
fbem-26161	46	16	add	add	VERB
fbem-26161	46	17	value	value	NOUN
fbem-26161	46	18	to	to	ADP
fbem-26161	46	19	these	these	DET
fbem-26161	46	20	assets	asset	NOUN
fbem-26161	46	21	through	through	ADP
fbem-26161	46	22	effective	effective	ADJ
fbem-26161	46	23	brand	brand	NOUN
fbem-26161	46	24	management	management	NOUN
fbem-26161	47	1	[	[	X
fbem-26161	47	2	3	3	NUM
fbem-26161	47	3	]	]	PUNCT
fbem-26161	47	4	.	.	PUNCT
fbem-26161	48	1	for	for	ADP
fbem-26161	48	2	example	example	NOUN
fbem-26161	48	3	,	,	PUNCT
fbem-26161	48	4	coca	coca	PROPN
fbem-26161	48	5	-	-	PUNCT
fbem-26161	48	6	cola	cola	PROPN
fbem-26161	48	7	has	have	AUX
fbem-26161	48	8	established	establish	VERB
fbem-26161	48	9	extremely	extremely	ADV
fbem-26161	48	10	high	high	ADJ
fbem-26161	48	11	brand	brand	NOUN
fbem-26161	48	12	awareness	awareness	NOUN
fbem-26161	48	13	and	and	CCONJ
fbem-26161	48	14	loyalty	loyalty	NOUN
fbem-26161	48	15	through	through	ADP
fbem-26161	48	16	its	its	PRON
fbem-26161	48	17	global	global	ADJ
fbem-26161	48	18	marketing	marketing	NOUN
fbem-26161	48	19	campaigns	campaign	NOUN
fbem-26161	48	20	and	and	CCONJ
fbem-26161	48	21	strong	strong	ADJ
fbem-26161	48	22	distribution	distribution	NOUN
fbem-26161	48	23	network	network	NOUN
fbem-26161	48	24	.	.	PUNCT
fbem-26161	49	1	it	it	PRON
fbem-26161	49	2	also	also	ADV
fbem-26161	49	3	manages	manage	VERB
fbem-26161	49	4	its	its	PRON
fbem-26161	49	5	brand	brand	NOUN
fbem-26161	49	6	assets	asset	NOUN
fbem-26161	49	7	by	by	ADP
fbem-26161	49	8	continuously	continuously	ADV
fbem-26161	49	9	innovating	innovate	VERB
fbem-26161	49	10	products	product	NOUN
fbem-26161	49	11	and	and	CCONJ
fbem-26161	49	12	extending	extend	VERB
fbem-26161	49	13	the	the	DET
fbem-26161	49	14	brand	brand	NOUN
fbem-26161	49	15	,	,	PUNCT
fbem-26161	49	16	ensuring	ensure	VERB
fbem-26161	49	17	that	that	SCONJ
fbem-26161	49	18	the	the	DET
fbem-26161	49	19	brand	brand	NOUN
fbem-26161	49	20	remains	remain	VERB
fbem-26161	49	21	relevant	relevant	ADJ
fbem-26161	49	22	and	and	CCONJ
fbem-26161	49	23	up	up	ADP
fbem-26161	49	24	-	-	PUNCT
fbem-26161	49	25	to	to	ADP
fbem-26161	49	26	-	-	PUNCT
fbem-26161	49	27	date	date	NOUN
fbem-26161	49	28	.	.	PUNCT
fbem-26161	50	1	the	the	DET
fbem-26161	50	2	role	role	NOUN
fbem-26161	50	3	of	of	ADP
fbem-26161	50	4	brand	brand	NOUN
fbem-26161	50	5	strategy	strategy	NOUN
fbem-26161	50	6	in	in	ADP
fbem-26161	50	7	market	market	NOUN
fbem-26161	50	8	competition	competition	NOUN
fbem-26161	50	9	is	be	AUX
fbem-26161	50	10	evident	evident	ADJ
fbem-26161	50	11	.	.	PUNCT
fbem-26161	51	1	a	a	DET
fbem-26161	51	2	strong	strong	ADJ
fbem-26161	51	3	brand	brand	NOUN
fbem-26161	51	4	can	can	AUX
fbem-26161	51	5	bring	bring	VERB
fbem-26161	51	6	competitive	competitive	ADJ
fbem-26161	51	7	advantages	advantage	NOUN
fbem-26161	51	8	to	to	ADP
fbem-26161	51	9	a	a	DET
fbem-26161	51	10	company	company	NOUN
fbem-26161	51	11	,	,	PUNCT
fbem-26161	51	12	as	as	SCONJ
fbem-26161	51	13	it	it	PRON
fbem-26161	51	14	can	can	AUX
fbem-26161	51	15	attract	attract	VERB
fbem-26161	51	16	and	and	CCONJ
fbem-26161	51	17	retain	retain	VERB
fbem-26161	51	18	customers	customer	NOUN
fbem-26161	51	19	,	,	PUNCT
fbem-26161	51	20	increase	increase	VERB
fbem-26161	51	21	market	market	NOUN
fbem-26161	51	22	share	share	NOUN
fbem-26161	51	23	,	,	PUNCT
fbem-26161	51	24	and	and	CCONJ
fbem-26161	51	25	support	support	VERB
fbem-26161	51	26	higher	high	ADJ
fbem-26161	51	27	pricing	pricing	NOUN
fbem-26161	51	28	strategies	strategy	NOUN
fbem-26161	51	29	.	.	PUNCT
fbem-26161	52	1	for	for	ADP
fbem-26161	52	2	example	example	NOUN
fbem-26161	52	3	,	,	PUNCT
fbem-26161	52	4	luxury	luxury	NOUN
fbem-26161	52	5	brands	brand	NOUN
fbem-26161	52	6	like	like	ADP
fbem-26161	52	7	louis	louis	PROPN
fbem-26161	52	8	vuitton	vuitton	NOUN
fbem-26161	52	9	and	and	CCONJ
fbem-26161	52	10	hermès	hermès	PROPN
fbem-26161	52	11	,	,	PUNCT
fbem-26161	52	12	through	through	ADP
fbem-26161	52	13	their	their	PRON
fbem-26161	52	14	unique	unique	ADJ
fbem-26161	52	15	brand	brand	NOUN
fbem-26161	52	16	stories	story	NOUN
fbem-26161	52	17	and	and	CCONJ
fbem-26161	52	18	superior	superior	ADJ
fbem-26161	52	19	product	product	NOUN
fbem-26161	52	20	quality	quality	NOUN
fbem-26161	52	21	,	,	PUNCT
fbem-26161	52	22	can	can	AUX
fbem-26161	52	23	maintain	maintain	VERB
fbem-26161	52	24	high	high	ADJ
fbem-26161	52	25	prices	price	NOUN
fbem-26161	52	26	in	in	ADP
fbem-26161	52	27	the	the	DET
fbem-26161	52	28	market	market	NOUN
fbem-26161	52	29	while	while	SCONJ
fbem-26161	52	30	attracting	attract	VERB
fbem-26161	52	31	a	a	DET
fbem-26161	52	32	loyal	loyal	ADJ
fbem-26161	52	33	consumer	consumer	NOUN
fbem-26161	52	34	base	base	NOUN
fbem-26161	52	35	.	.	PUNCT
fbem-26161	53	1	additionally	additionally	ADV
fbem-26161	53	2	,	,	PUNCT
fbem-26161	53	3	brand	brand	NOUN
fbem-26161	53	4	strategy	strategy	NOUN
fbem-26161	53	5	can	can	AUX
fbem-26161	53	6	help	help	VERB
fbem-26161	53	7	companies	company	NOUN
fbem-26161	53	8	maintain	maintain	VERB
fbem-26161	53	9	flexibility	flexibility	NOUN
fbem-26161	53	10	and	and	CCONJ
fbem-26161	53	11	adaptability	adaptability	NOUN
fbem-26161	53	12	in	in	ADP
fbem-26161	53	13	the	the	DET
fbem-26161	53	14	face	face	NOUN
fbem-26161	53	15	of	of	ADP
fbem-26161	53	16	market	market	NOUN
fbem-26161	53	17	changes	change	NOUN
fbem-26161	53	18	and	and	CCONJ
fbem-26161	53	19	competitive	competitive	ADJ
fbem-26161	53	20	pressures	pressure	NOUN
fbem-26161	53	21	.	.	PUNCT
fbem-26161	54	1	for	for	ADP
fbem-26161	54	2	instance	instance	NOUN
fbem-26161	54	3	,	,	PUNCT
fbem-26161	54	4	starbucks	starbuck	NOUN
fbem-26161	54	5	has	have	AUX
fbem-26161	54	6	successfully	successfully	ADV
fbem-26161	54	7	responded	respond	VERB
fbem-26161	54	8	to	to	ADP
fbem-26161	54	9	market	market	NOUN
fbem-26161	54	10	competition	competition	NOUN
fbem-26161	54	11	and	and	CCONJ
fbem-26161	54	12	changes	change	NOUN
fbem-26161	54	13	in	in	ADP
fbem-26161	54	14	consumer	consumer	NOUN
fbem-26161	54	15	demand	demand	NOUN
fbem-26161	54	16	by	by	ADP
fbem-26161	54	17	continuously	continuously	ADV
fbem-26161	54	18	adjusting	adjust	VERB
fbem-26161	54	19	its	its	PRON
fbem-26161	54	20	brand	brand	NOUN
fbem-26161	54	21	strategy	strategy	NOUN
fbem-26161	54	22	,	,	PUNCT
fbem-26161	54	23	including	include	VERB
fbem-26161	54	24	launching	launch	VERB
fbem-26161	54	25	new	new	ADJ
fbem-26161	54	26	product	product	NOUN
fbem-26161	54	27	lines	line	NOUN
fbem-26161	54	28	and	and	CCONJ
fbem-26161	54	29	services	service	NOUN
fbem-26161	54	30	,	,	PUNCT
fbem-26161	54	31	and	and	CCONJ
fbem-26161	54	32	expanding	expand	VERB
fbem-26161	54	33	its	its	PRON
fbem-26161	54	34	store	store	NOUN
fbem-26161	54	35	network	network	NOUN
fbem-26161	54	36	globally	globally	ADV
fbem-26161	54	37	.	.	PUNCT
fbem-26161	55	1	4	4	X
fbem-26161	55	2	.	.	X
fbem-26161	55	3	the	the	DET
fbem-26161	55	4	interactive	interactive	ADJ
fbem-26161	55	5	relationship	relationship	NOUN
fbem-26161	55	6	between	between	ADP
fbem-26161	55	7	quality	quality	NOUN
fbem-26161	55	8	control	control	NOUN
fbem-26161	55	9	and	and	CCONJ
fbem-26161	55	10	brand	brand	NOUN
fbem-26161	55	11	strategy	strategy	NOUN
fbem-26161	55	12	the	the	DET
fbem-26161	55	13	interaction	interaction	NOUN
fbem-26161	55	14	between	between	ADP
fbem-26161	55	15	quality	quality	NOUN
fbem-26161	55	16	control	control	NOUN
fbem-26161	55	17	and	and	CCONJ
fbem-26161	55	18	brand	brand	NOUN
fbem-26161	55	19	strategy	strategy	NOUN
fbem-26161	55	20	is	be	AUX
fbem-26161	55	21	a	a	DET
fbem-26161	55	22	core	core	NOUN
fbem-26161	55	23	issue	issue	NOUN
fbem-26161	55	24	in	in	ADP
fbem-26161	55	25	corporate	corporate	ADJ
fbem-26161	55	26	operational	operational	ADJ
fbem-26161	55	27	management	management	NOUN
fbem-26161	55	28	.	.	PUNCT
fbem-26161	56	1	quality	quality	NOUN
fbem-26161	56	2	control	control	NOUN
fbem-26161	56	3	provides	provide	VERB
fbem-26161	56	4	a	a	DET
fbem-26161	56	5	solid	solid	ADJ
fbem-26161	56	6	foundation	foundation	NOUN
fbem-26161	56	7	for	for	ADP
fbem-26161	56	8	the	the	DET
fbem-26161	56	9	implementation	implementation	NOUN
fbem-26161	56	10	of	of	ADP
fbem-26161	56	11	brand	brand	NOUN
fbem-26161	56	12	strategy	strategy	NOUN
fbem-26161	56	13	by	by	ADP
fbem-26161	56	14	ensuring	ensure	VERB
fbem-26161	56	15	the	the	DET
fbem-26161	56	16	excellence	excellence	NOUN
fbem-26161	56	17	of	of	ADP
fbem-26161	56	18	products	product	NOUN
fbem-26161	56	19	and	and	CCONJ
fbem-26161	56	20	services	service	NOUN
fbem-26161	56	21	.	.	PUNCT
fbem-26161	57	1	this	this	DET
fbem-26161	57	2	support	support	NOUN
fbem-26161	57	3	is	be	AUX
fbem-26161	57	4	manifested	manifest	VERB
fbem-26161	57	5	at	at	ADP
fbem-26161	57	6	multiple	multiple	ADJ
fbem-26161	57	7	levels	level	NOUN
fbem-26161	57	8	:	:	PUNCT
fbem-26161	57	9	firstly	firstly	ADV
fbem-26161	57	10	,	,	PUNCT
fbem-26161	57	11	quality	quality	NOUN
fbem-26161	57	12	control	control	NOUN
fbem-26161	57	13	ensures	ensure	VERB
fbem-26161	57	14	the	the	DET
fbem-26161	57	15	consistency	consistency	NOUN
fbem-26161	57	16	and	and	CCONJ
fbem-26161	57	17	reliability	reliability	NOUN
fbem-26161	57	18	of	of	ADP
fbem-26161	57	19	products	product	NOUN
fbem-26161	57	20	,	,	PUNCT
fbem-26161	57	21	which	which	PRON
fbem-26161	57	22	is	be	AUX
fbem-26161	57	23	a	a	DET
fbem-26161	57	24	key	key	ADJ
fbem-26161	57	25	factor	factor	NOUN
fbem-26161	57	26	in	in	ADP
fbem-26161	57	27	building	build	VERB
fbem-26161	57	28	brand	brand	PROPN
fbem-26161	57	29	trust	trust	PROPN
fbem-26161	57	30	.	.	PUNCT
fbem-26161	58	1	for	for	ADP
fbem-26161	58	2	example	example	NOUN
fbem-26161	58	3	,	,	PUNCT
fbem-26161	58	4	an	an	DET
fbem-26161	58	5	electronics	electronics	NOUN
fbem-26161	58	6	manufacturer	manufacturer	NOUN
fbem-26161	58	7	supports	support	VERB
fbem-26161	58	8	its	its	PRON
fbem-26161	58	9	brand	brand	NOUN
fbem-26161	58	10	promise	promise	NOUN
fbem-26161	58	11	of	of	ADP
fbem-26161	58	12	high	high	ADJ
fbem-26161	58	13	performance	performance	NOUN
fbem-26161	58	14	and	and	CCONJ
fbem-26161	58	15	durability	durability	NOUN
fbem-26161	58	16	by	by	ADP
fbem-26161	58	17	ensuring	ensure	VERB
fbem-26161	58	18	through	through	ADP
fbem-26161	58	19	rigorous	rigorous	ADJ
fbem-26161	58	20	quality	quality	NOUN
fbem-26161	58	21	control	control	NOUN
fbem-26161	58	22	processes	process	NOUN
fbem-26161	58	23	that	that	PRON
fbem-26161	58	24	every	every	DET
fbem-26161	58	25	device	device	NOUN
fbem-26161	58	26	produced	produce	VERB
fbem-26161	58	27	operates	operate	VERB
fbem-26161	58	28	stably	stably	ADV
fbem-26161	58	29	.	.	PUNCT
fbem-26161	59	1	secondly	secondly	ADV
fbem-26161	59	2	,	,	PUNCT
fbem-26161	59	3	quality	quality	NOUN
fbem-26161	59	4	control	control	NOUN
fbem-26161	59	5	helps	help	VERB
fbem-26161	59	6	to	to	PART
fbem-26161	59	7	reduce	reduce	VERB
fbem-26161	59	8	defects	defect	NOUN
fbem-26161	59	9	and	and	CCONJ
fbem-26161	59	10	recalls	recall	VERB
fbem-26161	59	11	,	,	PUNCT
fbem-26161	59	12	which	which	PRON
fbem-26161	59	13	can	can	AUX
fbem-26161	59	14	damage	damage	VERB
fbem-26161	59	15	brand	brand	NOUN
fbem-26161	59	16	reputation	reputation	NOUN
fbem-26161	59	17	.	.	PUNCT
fbem-26161	60	1	by	by	ADP
fbem-26161	60	2	implementing	implement	VERB
fbem-26161	60	3	preventive	preventive	ADJ
fbem-26161	60	4	quality	quality	NOUN
fbem-26161	60	5	control	control	NOUN
fbem-26161	60	6	measures	measure	NOUN
fbem-26161	60	7	,	,	PUNCT
fbem-26161	60	8	companies	company	NOUN
fbem-26161	60	9	can	can	AUX
fbem-26161	60	10	avoid	avoid	VERB
fbem-26161	60	11	these	these	DET
fbem-26161	60	12	issues	issue	NOUN
fbem-26161	60	13	and	and	CCONJ
fbem-26161	60	14	protect	protect	VERB
fbem-26161	60	15	their	their	PRON
fbem-26161	60	16	brand	brand	NOUN
fbem-26161	60	17	image	image	NOUN
fbem-26161	60	18	.	.	PUNCT
fbem-26161	61	1	the	the	DET
fbem-26161	61	2	implementation	implementation	NOUN
fbem-26161	61	3	of	of	ADP
fbem-26161	61	4	brand	brand	NOUN
fbem-26161	61	5	strategy	strategy	NOUN
fbem-26161	61	6	also	also	ADV
fbem-26161	61	7	has	have	VERB
fbem-26161	61	8	a	a	DET
fbem-26161	61	9	profound	profound	ADJ
fbem-26161	61	10	impact	impact	NOUN
fbem-26161	61	11	on	on	ADP
fbem-26161	61	12	the	the	DET
fbem-26161	61	13	decision	decision	NOUN
fbem-26161	61	14	-	-	PUNCT
fbem-26161	61	15	making	making	NOUN
fbem-26161	61	16	and	and	CCONJ
fbem-26161	61	17	execution	execution	NOUN
fbem-26161	61	18	of	of	ADP
fbem-26161	61	19	quality	quality	NOUN
fbem-26161	61	20	control	control	NOUN
fbem-26161	61	21	.	.	PUNCT
fbem-26161	62	1	brand	brand	NOUN
fbem-26161	62	2	strategy	strategy	NOUN
fbem-26161	62	3	typically	typically	ADV
fbem-26161	62	4	involves	involve	VERB
fbem-26161	62	5	a	a	DET
fbem-26161	62	6	clear	clear	ADJ
fbem-26161	62	7	market	market	NOUN
fbem-26161	62	8	positioning	positioning	NOUN
fbem-26161	62	9	and	and	CCONJ
fbem-26161	62	10	target	target	NOUN
fbem-26161	62	11	customer	customer	NOUN
fbem-26161	62	12	base	base	NOUN
fbem-26161	62	13	,	,	PUNCT
fbem-26161	62	14	which	which	PRON
fbem-26161	62	15	requires	require	VERB
fbem-26161	62	16	quality	quality	NOUN
fbem-26161	62	17	control	control	NOUN
fbem-26161	62	18	not	not	PART
fbem-26161	62	19	only	only	ADV
fbem-26161	62	20	to	to	PART
fbem-26161	62	21	focus	focus	VERB
fbem-26161	62	22	on	on	ADP
fbem-26161	62	23	the	the	DET
fbem-26161	62	24	intrinsic	intrinsic	ADJ
fbem-26161	62	25	quality	quality	NOUN
fbem-26161	62	26	of	of	ADP
fbem-26161	62	27	products	product	NOUN
fbem-26161	62	28	or	or	CCONJ
fbem-26161	62	29	services	service	NOUN
fbem-26161	62	30	but	but	CCONJ
fbem-26161	62	31	also	also	ADV
fbem-26161	62	32	to	to	PART
fbem-26161	62	33	consider	consider	VERB
fbem-26161	62	34	how	how	SCONJ
fbem-26161	62	35	quality	quality	NOUN
fbem-26161	62	36	control	control	NOUN
fbem-26161	62	37	activities	activity	NOUN
fbem-26161	62	38	can	can	AUX
fbem-26161	62	39	support	support	VERB
fbem-26161	62	40	the	the	DET
fbem-26161	62	41	unique	unique	ADJ
fbem-26161	62	42	value	value	NOUN
fbem-26161	62	43	proposition	proposition	NOUN
fbem-26161	62	44	of	of	ADP
fbem-26161	62	45	the	the	DET
fbem-26161	62	46	brand	brand	NOUN
fbem-26161	62	47	[	[	X
fbem-26161	62	48	4	4	NUM
fbem-26161	62	49	]	]	PUNCT
fbem-26161	62	50	.	.	PUNCT
fbem-26161	63	1	for	for	ADP
fbem-26161	63	2	instance	instance	NOUN
fbem-26161	63	3	,	,	PUNCT
fbem-26161	63	4	a	a	DET
fbem-26161	63	5	high	high	ADJ
fbem-26161	63	6	-	-	PUNCT
fbem-26161	63	7	end	end	NOUN
fbem-26161	63	8	fashion	fashion	NOUN
fbem-26161	63	9	brand	brand	NOUN
fbem-26161	63	10	may	may	AUX
fbem-26161	63	11	emphasize	emphasize	VERB
fbem-26161	63	12	the	the	DET
fbem-26161	63	13	handcrafted	handcrafted	ADJ
fbem-26161	63	14	and	and	CCONJ
fbem-26161	63	15	unique	unique	ADJ
fbem-26161	63	16	design	design	NOUN
fbem-26161	63	17	of	of	ADP
fbem-26161	63	18	its	its	PRON
fbem-26161	63	19	products	product	NOUN
fbem-26161	63	20	,	,	PUNCT
fbem-26161	63	21	so	so	CCONJ
fbem-26161	63	22	its	its	PRON
fbem-26161	63	23	quality	quality	NOUN
fbem-26161	63	24	control	control	NOUN
fbem-26161	63	25	processes	process	NOUN
fbem-26161	63	26	will	will	AUX
fbem-26161	63	27	focus	focus	VERB
fbem-26161	63	28	on	on	ADP
fbem-26161	63	29	ensuring	ensure	VERB
fbem-26161	63	30	that	that	SCONJ
fbem-26161	63	31	each	each	DET
fbem-26161	63	32	product	product	NOUN
fbem-26161	63	33	meets	meet	VERB
fbem-26161	63	34	these	these	DET
fbem-26161	63	35	high	high	ADJ
fbem-26161	63	36	standards	standard	NOUN
fbem-26161	63	37	,	,	PUNCT
fbem-26161	63	38	thereby	thereby	ADV
fbem-26161	63	39	matching	match	VERB
fbem-26161	63	40	the	the	DET
fbem-26161	63	41	brand	brand	NOUN
fbem-26161	63	42	's	's	PART
fbem-26161	63	43	luxurious	luxurious	ADJ
fbem-26161	63	44	image	image	NOUN
fbem-26161	63	45	.	.	PUNCT
fbem-26161	64	1	additionally	additionally	ADV
fbem-26161	64	2	,	,	PUNCT
fbem-26161	64	3	brand	brand	NOUN
fbem-26161	64	4	strategy	strategy	NOUN
fbem-26161	64	5	may	may	AUX
fbem-26161	64	6	influence	influence	VERB
fbem-26161	64	7	the	the	DET
fbem-26161	64	8	allocation	allocation	NOUN
fbem-26161	64	9	of	of	ADP
fbem-26161	64	10	quality	quality	NOUN
fbem-26161	64	11	control	control	NOUN
fbem-26161	64	12	resources	resource	NOUN
fbem-26161	64	13	;	;	PUNCT
fbem-26161	64	14	for	for	ADP
fbem-26161	64	15	example	example	NOUN
fbem-26161	64	16	,	,	PUNCT
fbem-26161	64	17	if	if	SCONJ
fbem-26161	64	18	the	the	DET
fbem-26161	64	19	brand	brand	NOUN
fbem-26161	64	20	strategy	strategy	NOUN
fbem-26161	64	21	emphasizes	emphasize	VERB
fbem-26161	64	22	innovation	innovation	NOUN
fbem-26161	64	23	and	and	CCONJ
fbem-26161	64	24	rapid	rapid	ADJ
fbem-26161	64	25	iteration	iteration	NOUN
fbem-26161	64	26	,	,	PUNCT
fbem-26161	64	27	then	then	ADV
fbem-26161	64	28	the	the	DET
fbem-26161	64	29	quality	quality	NOUN
fbem-26161	64	30	control	control	NOUN
fbem-26161	64	31	process	process	NOUN
fbem-26161	64	32	may	may	AUX
fbem-26161	64	33	need	need	VERB
fbem-26161	64	34	to	to	PART
fbem-26161	64	35	be	be	AUX
fbem-26161	64	36	more	more	ADV
fbem-26161	64	37	flexible	flexible	ADJ
fbem-26161	64	38	and	and	CCONJ
fbem-26161	64	39	responsive	responsive	ADJ
fbem-26161	64	40	to	to	PART
fbem-26161	64	41	adapt	adapt	VERB
fbem-26161	64	42	to	to	ADP
fbem-26161	64	43	changing	change	VERB
fbem-26161	64	44	market	market	NOUN
fbem-26161	64	45	demands	demand	NOUN
fbem-26161	64	46	.	.	PUNCT
fbem-26161	65	1	case	case	NOUN
fbem-26161	65	2	studies	study	NOUN
fbem-26161	65	3	show	show	VERB
fbem-26161	65	4	that	that	SCONJ
fbem-26161	65	5	successful	successful	ADJ
fbem-26161	65	6	companies	company	NOUN
fbem-26161	65	7	often	often	ADV
fbem-26161	65	8	strengthen	strengthen	VERB
fbem-26161	65	9	their	their	PRON
fbem-26161	65	10	brand	brand	NOUN
fbem-26161	65	11	strategy	strategy	NOUN
fbem-26161	65	12	through	through	ADP
fbem-26161	65	13	quality	quality	NOUN
fbem-26161	65	14	control	control	NOUN
fbem-26161	65	15	.	.	PUNCT
fbem-26161	66	1	for	for	ADP
fbem-26161	66	2	example	example	NOUN
fbem-26161	66	3	,	,	PUNCT
fbem-26161	66	4	toyota	toyota	PROPN
fbem-26161	66	5	motor	motor	NOUN
fbem-26161	66	6	corporation	corporation	PROPN
fbem-26161	66	7	has	have	AUX
fbem-26161	66	8	achieved	achieve	VERB
fbem-26161	66	9	a	a	DET
fbem-26161	66	10	high	high	ADJ
fbem-26161	66	11	level	level	NOUN
fbem-26161	66	12	of	of	ADP
fbem-26161	66	13	quality	quality	NOUN
fbem-26161	66	14	control	control	NOUN
fbem-26161	66	15	through	through	ADP
fbem-26161	66	16	its	its	PRON
fbem-26161	66	17	renowned	renowned	ADJ
fbem-26161	66	18	toyota	toyota	PROPN
fbem-26161	66	19	production	production	NOUN
fbem-26161	66	20	system	system	NOUN
fbem-26161	66	21	,	,	PUNCT
fbem-26161	66	22	which	which	PRON
fbem-26161	66	23	not	not	PART
fbem-26161	66	24	only	only	ADV
fbem-26161	66	25	enhances	enhance	VERB
fbem-26161	66	26	the	the	DET
fbem-26161	66	27	reliability	reliability	NOUN
fbem-26161	66	28	and	and	CCONJ
fbem-26161	66	29	durability	durability	NOUN
fbem-26161	66	30	of	of	ADP
fbem-26161	66	31	its	its	PRON
fbem-26161	66	32	products	product	NOUN
fbem-26161	66	33	but	but	CCONJ
fbem-26161	66	34	also	also	ADV
fbem-26161	66	35	supports	support	VERB
fbem-26161	66	36	its	its	PRON
fbem-26161	66	37	brand	brand	NOUN
fbem-26161	66	38	promise	promise	NOUN
fbem-26161	66	39	of	of	ADP
fbem-26161	66	40	"	"	PUNCT
fbem-26161	66	41	quality	quality	NOUN
fbem-26161	66	42	first	first	ADV
fbem-26161	66	43	.	.	PUNCT
fbem-26161	66	44	"	"	PUNCT
fbem-26161	67	1	this	this	DET
fbem-26161	67	2	approach	approach	NOUN
fbem-26161	67	3	of	of	ADP
fbem-26161	67	4	strengthening	strengthen	VERB
fbem-26161	67	5	the	the	DET
fbem-26161	67	6	brand	brand	NOUN
fbem-26161	67	7	strategy	strategy	NOUN
fbem-26161	67	8	through	through	ADP
fbem-26161	67	9	quality	quality	NOUN
fbem-26161	67	10	control	control	NOUN
fbem-26161	67	11	has	have	AUX
fbem-26161	67	12	enabled	enable	VERB
fbem-26161	67	13	toyota	toyota	PROPN
fbem-26161	67	14	to	to	PART
fbem-26161	67	15	establish	establish	VERB
fbem-26161	67	16	a	a	DET
fbem-26161	67	17	brand	brand	NOUN
fbem-26161	67	18	image	image	NOUN
fbem-26161	67	19	known	know	VERB
fbem-26161	67	20	for	for	ADP
fbem-26161	67	21	quality	quality	NOUN
fbem-26161	67	22	and	and	CCONJ
fbem-26161	67	23	reliability	reliability	NOUN
fbem-26161	67	24	in	in	ADP
fbem-26161	67	25	the	the	DET
fbem-26161	67	26	global	global	ADJ
fbem-26161	67	27	market	market	NOUN
fbem-26161	67	28	.	.	PUNCT
fbem-26161	68	1	another	another	DET
fbem-26161	68	2	example	example	NOUN
fbem-26161	68	3	is	be	AUX
fbem-26161	68	4	apple	apple	PROPN
fbem-26161	68	5	inc	inc	PROPN
fbem-26161	68	6	.	.	PROPN
fbem-26161	68	7	,	,	PUNCT
fbem-26161	68	8	which	which	PRON
fbem-26161	68	9	ensures	ensure	VERB
fbem-26161	68	10	the	the	DET
fbem-26161	68	11	innovation	innovation	NOUN
fbem-26161	68	12	and	and	CCONJ
fbem-26161	68	13	user	user	NOUN
fbem-26161	68	14	experience	experience	NOUN
fbem-26161	68	15	of	of	ADP
fbem-26161	68	16	its	its	PRON
fbem-26161	68	17	products	product	NOUN
fbem-26161	68	18	through	through	ADP
fbem-26161	68	19	strict	strict	ADJ
fbem-26161	68	20	quality	quality	NOUN
fbem-26161	68	21	control	control	NOUN
fbem-26161	68	22	,	,	PUNCT
fbem-26161	68	23	thereby	thereby	ADV
fbem-26161	68	24	strengthening	strengthen	VERB
fbem-26161	68	25	its	its	PRON
fbem-26161	68	26	brand	brand	NOUN
fbem-26161	68	27	image	image	NOUN
fbem-26161	68	28	as	as	ADP
fbem-26161	68	29	an	an	DET
fbem-26161	68	30	innovation	innovation	NOUN
fbem-26161	68	31	leader	leader	NOUN
fbem-26161	68	32	.	.	PUNCT
fbem-26161	69	1	the	the	DET
fbem-26161	69	2	synergistic	synergistic	ADJ
fbem-26161	69	3	effect	effect	NOUN
fbem-26161	69	4	between	between	ADP
fbem-26161	69	5	quality	quality	NOUN
fbem-26161	69	6	control	control	NOUN
fbem-26161	69	7	and	and	CCONJ
fbem-26161	69	8	brand	brand	NOUN
fbem-26161	69	9	strategy	strategy	NOUN
fbem-26161	69	10	is	be	AUX
fbem-26161	69	11	key	key	ADJ
fbem-26161	69	12	to	to	ADP
fbem-26161	69	13	corporate	corporate	ADJ
fbem-26161	69	14	success	success	NOUN
fbem-26161	69	15	.	.	PUNCT
fbem-26161	70	1	when	when	SCONJ
fbem-26161	70	2	effectively	effectively	ADV
fbem-26161	70	3	combined	combine	VERB
fbem-26161	70	4	,	,	PUNCT
fbem-26161	70	5	they	they	PRON
fbem-26161	70	6	can	can	AUX
fbem-26161	70	7	enhance	enhance	VERB
fbem-26161	70	8	each	each	DET
fbem-26161	70	9	other	other	ADJ
fbem-26161	70	10	and	and	CCONJ
fbem-26161	70	11	jointly	jointly	ADV
fbem-26161	70	12	drive	drive	VERB
fbem-26161	70	13	the	the	DET
fbem-26161	70	14	company	company	NOUN
fbem-26161	70	15	towards	towards	ADP
fbem-26161	70	16	higher	high	ADJ
fbem-26161	70	17	goals	goal	NOUN
fbem-26161	70	18	.	.	PUNCT
fbem-26161	71	1	quality	quality	NOUN
fbem-26161	71	2	control	control	NOUN
fbem-26161	71	3	ensures	ensure	VERB
fbem-26161	71	4	the	the	DET
fbem-26161	71	5	excellence	excellence	NOUN
fbem-26161	71	6	of	of	ADP
fbem-26161	71	7	products	product	NOUN
fbem-26161	71	8	and	and	CCONJ
fbem-26161	71	9	services	service	NOUN
fbem-26161	71	10	,	,	PUNCT
fbem-26161	71	11	providing	provide	VERB
fbem-26161	71	12	a	a	DET
fbem-26161	71	13	solid	solid	ADJ
fbem-26161	71	14	foundation	foundation	NOUN
fbem-26161	71	15	for	for	ADP
fbem-26161	71	16	the	the	DET
fbem-26161	71	17	implementation	implementation	NOUN
fbem-26161	71	18	of	of	ADP
fbem-26161	71	19	brand	brand	NOUN
fbem-26161	71	20	strategy	strategy	NOUN
fbem-26161	71	21	;	;	PUNCT
fbem-26161	71	22	while	while	SCONJ
fbem-26161	71	23	brand	brand	NOUN
fbem-26161	71	24	strategy	strategy	NOUN
fbem-26161	71	25	,	,	PUNCT
fbem-26161	71	26	through	through	ADP
fbem-26161	71	27	clear	clear	ADJ
fbem-26161	71	28	market	market	NOUN
fbem-26161	71	29	positioning	positioning	NOUN
fbem-26161	71	30	and	and	CCONJ
fbem-26161	71	31	brand	brand	NOUN
fbem-26161	71	32	communication	communication	NOUN
fbem-26161	71	33	,	,	PUNCT
fbem-26161	71	34	enhances	enhance	VERB
fbem-26161	71	35	the	the	DET
fbem-26161	71	36	value	value	NOUN
fbem-26161	71	37	and	and	CCONJ
fbem-26161	71	38	influence	influence	NOUN
fbem-26161	71	39	of	of	ADP
fbem-26161	71	40	quality	quality	NOUN
fbem-26161	71	41	control	control	NOUN
fbem-26161	71	42	.	.	PUNCT
fbem-26161	72	1	for	for	ADP
fbem-26161	72	2	example	example	NOUN
fbem-26161	72	3	,	,	PUNCT
fbem-26161	72	4	a	a	DET
fbem-26161	72	5	company	company	NOUN
fbem-26161	72	6	focused	focus	VERB
fbem-26161	72	7	on	on	ADP
fbem-26161	72	8	sustainability	sustainability	NOUN
fbem-26161	72	9	,	,	PUNCT
fbem-26161	72	10	by	by	ADP
fbem-26161	72	11	implementing	implement	VERB
fbem-26161	72	12	strict	strict	ADJ
fbem-26161	72	13	environmental	environmental	ADJ
fbem-26161	72	14	quality	quality	NOUN
fbem-26161	72	15	control	control	NOUN
fbem-26161	72	16	standards	standard	NOUN
fbem-26161	72	17	,	,	PUNCT
fbem-26161	72	18	not	not	PART
fbem-26161	72	19	only	only	ADV
fbem-26161	72	20	provides	provide	VERB
fbem-26161	72	21	environmentally	environmentally	ADV
fbem-26161	72	22	friendly	friendly	ADJ
fbem-26161	72	23	products	product	NOUN
fbem-26161	72	24	but	but	CCONJ
fbem-26161	72	25	also	also	ADV
fbem-26161	72	26	strengthens	strengthen	VERB
fbem-26161	72	27	its	its	PRON
fbem-26161	72	28	brand	brand	NOUN
fbem-26161	72	29	image	image	NOUN
fbem-26161	72	30	as	as	ADP
fbem-26161	72	31	an	an	DET
fbem-26161	72	32	industry	industry	NOUN
fbem-26161	72	33	leader	leader	NOUN
fbem-26161	72	34	,	,	PUNCT
fbem-26161	72	35	thereby	thereby	ADV
fbem-26161	72	36	gaining	gain	VERB
fbem-26161	72	37	a	a	DET
fbem-26161	72	38	competitive	competitive	ADJ
fbem-26161	72	39	advantage	advantage	NOUN
fbem-26161	72	40	in	in	ADP
fbem-26161	72	41	the	the	DET
fbem-26161	72	42	market	market	NOUN
fbem-26161	72	43	.	.	PUNCT
fbem-26161	73	1	additionally	additionally	ADV
fbem-26161	73	2	,	,	PUNCT
fbem-26161	73	3	brand	brand	NOUN
fbem-26161	73	4	strategy	strategy	NOUN
fbem-26161	73	5	can	can	AUX
fbem-26161	73	6	enhance	enhance	VERB
fbem-26161	73	7	consumers	consumer	NOUN
fbem-26161	73	8	'	'	PART
fbem-26161	73	9	awareness	awareness	NOUN
fbem-26161	73	10	and	and	CCONJ
fbem-26161	73	11	importance	importance	NOUN
fbem-26161	73	12	of	of	ADP
fbem-26161	73	13	quality	quality	NOUN
fbem-26161	73	14	control	control	NOUN
fbem-26161	73	15	through	through	ADP
fbem-26161	73	16	brand	brand	NOUN
fbem-26161	73	17	communication	communication	NOUN
fbem-26161	73	18	activities	activity	NOUN
fbem-26161	73	19	such	such	ADJ
fbem-26161	73	20	as	as	ADP
fbem-26161	73	21	advertising	advertising	NOUN
fbem-26161	73	22	and	and	CCONJ
fbem-26161	73	23	public	public	ADJ
fbem-26161	73	24	relations	relation	NOUN
fbem-26161	73	25	,	,	PUNCT
fbem-26161	73	26	further	far	ADV
fbem-26161	73	27	strengthening	strengthen	VERB
fbem-26161	73	28	the	the	DET
fbem-26161	73	29	effectiveness	effectiveness	NOUN
fbem-26161	73	30	of	of	ADP
fbem-26161	73	31	quality	quality	NOUN
fbem-26161	73	32	control	control	NOUN
fbem-26161	73	33	.	.	PUNCT
fbem-26161	74	1	in	in	ADP
fbem-26161	74	2	summary	summary	NOUN
fbem-26161	74	3	,	,	PUNCT
fbem-26161	74	4	the	the	DET
fbem-26161	74	5	interaction	interaction	NOUN
fbem-26161	74	6	between	between	ADP
fbem-26161	74	7	quality	quality	NOUN
fbem-26161	74	8	control	control	NOUN
fbem-26161	74	9	and	and	CCONJ
fbem-26161	74	10	brand	brand	NOUN
fbem-26161	74	11	strategy	strategy	NOUN
fbem-26161	74	12	is	be	AUX
fbem-26161	74	13	a	a	DET
fbem-26161	74	14	complex	complex	ADJ
fbem-26161	74	15	but	but	CCONJ
fbem-26161	74	16	crucial	crucial	ADJ
fbem-26161	74	17	area	area	NOUN
fbem-26161	74	18	in	in	ADP
fbem-26161	74	19	corporate	corporate	ADJ
fbem-26161	74	20	operational	operational	ADJ
fbem-26161	74	21	management	management	NOUN
fbem-26161	74	22	.	.	PUNCT
fbem-26161	75	1	by	by	ADP
fbem-26161	75	2	understanding	understanding	NOUN
fbem-26161	75	3	and	and	CCONJ
fbem-26161	75	4	optimizing	optimize	VERB
fbem-26161	75	5	the	the	DET
fbem-26161	75	6	relationship	relationship	NOUN
fbem-26161	75	7	between	between	ADP
fbem-26161	75	8	these	these	DET
fbem-26161	75	9	two	two	NUM
fbem-26161	75	10	,	,	PUNCT
fbem-26161	75	11	companies	company	NOUN
fbem-26161	75	12	can	can	AUX
fbem-26161	75	13	ensure	ensure	VERB
fbem-26161	75	14	that	that	SCONJ
fbem-26161	75	15	the	the	DET
fbem-26161	75	16	quality	quality	NOUN
fbem-26161	75	17	of	of	ADP
fbem-26161	75	18	their	their	PRON
fbem-26161	75	19	products	product	NOUN
fbem-26161	75	20	and	and	CCONJ
fbem-26161	75	21	services	service	NOUN
fbem-26161	75	22	aligns	align	VERB
fbem-26161	75	23	with	with	ADP
fbem-26161	75	24	their	their	PRON
fbem-26161	75	25	18	18	NUM
fbem-26161	75	26	brand	brand	NOUN
fbem-26161	75	27	promises	promise	NOUN
fbem-26161	75	28	,	,	PUNCT
fbem-26161	75	29	thereby	thereby	ADV
fbem-26161	75	30	maintaining	maintain	VERB
fbem-26161	75	31	a	a	DET
fbem-26161	75	32	leading	lead	VERB
fbem-26161	75	33	position	position	NOUN
fbem-26161	75	34	in	in	ADP
fbem-26161	75	35	the	the	DET
fbem-26161	75	36	competitive	competitive	ADJ
fbem-26161	75	37	market	market	NOUN
fbem-26161	75	38	.	.	PUNCT
fbem-26161	76	1	this	this	DET
fbem-26161	76	2	synergistic	synergistic	ADJ
fbem-26161	76	3	effect	effect	NOUN
fbem-26161	76	4	not	not	PART
fbem-26161	76	5	only	only	ADV
fbem-26161	76	6	helps	help	VERB
fbem-26161	76	7	to	to	PART
fbem-26161	76	8	improve	improve	VERB
fbem-26161	76	9	customer	customer	NOUN
fbem-26161	76	10	satisfaction	satisfaction	NOUN
fbem-26161	76	11	and	and	CCONJ
fbem-26161	76	12	loyalty	loyalty	NOUN
fbem-26161	76	13	but	but	CCONJ
fbem-26161	76	14	also	also	ADV
fbem-26161	76	15	enhances	enhance	VERB
fbem-26161	76	16	the	the	DET
fbem-26161	76	17	market	market	NOUN
fbem-26161	76	18	competitiveness	competitiveness	NOUN
fbem-26161	76	19	and	and	CCONJ
fbem-26161	76	20	profitability	profitability	NOUN
fbem-26161	76	21	of	of	ADP
fbem-26161	76	22	the	the	DET
fbem-26161	76	23	company	company	NOUN
fbem-26161	76	24	.	.	PUNCT
fbem-26161	77	1	5	5	X
fbem-26161	77	2	.	.	X
fbem-26161	77	3	challenges	challenge	NOUN
fbem-26161	77	4	and	and	CCONJ
fbem-26161	77	5	countermeasures	countermeasure	NOUN
fbem-26161	77	6	for	for	ADP
fbem-26161	77	7	quality	quality	NOUN
fbem-26161	77	8	control	control	NOUN
fbem-26161	77	9	and	and	CCONJ
fbem-26161	77	10	brand	brand	NOUN
fbem-26161	77	11	strategy	strategy	NOUN
fbem-26161	77	12	the	the	DET
fbem-26161	77	13	challenges	challenge	NOUN
fbem-26161	77	14	and	and	CCONJ
fbem-26161	77	15	countermeasures	countermeasure	NOUN
fbem-26161	77	16	of	of	ADP
fbem-26161	77	17	quality	quality	NOUN
fbem-26161	77	18	control	control	NOUN
fbem-26161	77	19	and	and	CCONJ
fbem-26161	77	20	brand	brand	NOUN
fbem-26161	77	21	strategy	strategy	NOUN
fbem-26161	77	22	are	be	AUX
fbem-26161	77	23	critical	critical	ADJ
fbem-26161	77	24	issues	issue	NOUN
fbem-26161	77	25	that	that	PRON
fbem-26161	77	26	companies	company	NOUN
fbem-26161	77	27	must	must	AUX
fbem-26161	77	28	confront	confront	VERB
fbem-26161	77	29	in	in	ADP
fbem-26161	77	30	their	their	PRON
fbem-26161	77	31	pursuit	pursuit	NOUN
fbem-26161	77	32	of	of	ADP
fbem-26161	77	33	excellent	excellent	ADJ
fbem-26161	77	34	operations	operation	NOUN
fbem-26161	77	35	and	and	CCONJ
fbem-26161	77	36	brand	brand	NOUN
fbem-26161	77	37	building	building	NOUN
fbem-26161	77	38	.	.	PUNCT
fbem-26161	78	1	one	one	NUM
fbem-26161	78	2	major	major	ADJ
fbem-26161	78	3	challenge	challenge	NOUN
fbem-26161	78	4	is	be	AUX
fbem-26161	78	5	how	how	SCONJ
fbem-26161	78	6	to	to	PART
fbem-26161	78	7	maintain	maintain	VERB
fbem-26161	78	8	high	high	ADJ
fbem-26161	78	9	-	-	PUNCT
fbem-26161	78	10	quality	quality	NOUN
fbem-26161	78	11	standards	standard	NOUN
fbem-26161	78	12	while	while	SCONJ
fbem-26161	78	13	achieving	achieve	VERB
fbem-26161	78	14	cost	cost	NOUN
fbem-26161	78	15	-	-	PUNCT
fbem-26161	78	16	effectiveness	effectiveness	NOUN
fbem-26161	78	17	and	and	CCONJ
fbem-26161	78	18	market	market	NOUN
fbem-26161	78	19	flexibility	flexibility	NOUN
fbem-26161	78	20	.	.	PUNCT
fbem-26161	79	1	as	as	SCONJ
fbem-26161	79	2	market	market	NOUN
fbem-26161	79	3	competition	competition	NOUN
fbem-26161	79	4	intensifies	intensifie	NOUN
fbem-26161	79	5	and	and	CCONJ
fbem-26161	79	6	consumer	consumer	NOUN
fbem-26161	79	7	demands	demand	NOUN
fbem-26161	79	8	diversify	diversify	VERB
fbem-26161	79	9	,	,	PUNCT
fbem-26161	79	10	companies	company	NOUN
fbem-26161	79	11	need	need	VERB
fbem-26161	79	12	to	to	PART
fbem-26161	79	13	invest	invest	VERB
fbem-26161	79	14	more	more	ADJ
fbem-26161	79	15	resources	resource	NOUN
fbem-26161	79	16	in	in	ADP
fbem-26161	79	17	quality	quality	NOUN
fbem-26161	79	18	control	control	NOUN
fbem-26161	79	19	but	but	CCONJ
fbem-26161	79	20	must	must	AUX
fbem-26161	79	21	also	also	ADV
fbem-26161	79	22	control	control	VERB
fbem-26161	79	23	costs	cost	NOUN
fbem-26161	79	24	to	to	PART
fbem-26161	79	25	avoid	avoid	VERB
fbem-26161	79	26	overinvestment	overinvestment	NOUN
fbem-26161	79	27	.	.	PUNCT
fbem-26161	80	1	to	to	PART
fbem-26161	80	2	address	address	VERB
fbem-26161	80	3	this	this	PRON
fbem-26161	80	4	,	,	PUNCT
fbem-26161	80	5	companies	company	NOUN
fbem-26161	80	6	can	can	AUX
fbem-26161	80	7	adopt	adopt	VERB
fbem-26161	80	8	lean	lean	ADJ
fbem-26161	80	9	production	production	NOUN
fbem-26161	80	10	methods	method	NOUN
fbem-26161	80	11	,	,	PUNCT
fbem-26161	80	12	optimizing	optimize	VERB
fbem-26161	80	13	quality	quality	NOUN
fbem-26161	80	14	control	control	NOUN
fbem-26161	80	15	processes	process	NOUN
fbem-26161	80	16	by	by	ADP
fbem-26161	80	17	eliminating	eliminate	VERB
fbem-26161	80	18	waste	waste	NOUN
fbem-26161	80	19	and	and	CCONJ
fbem-26161	80	20	improving	improve	VERB
fbem-26161	80	21	efficiency	efficiency	NOUN
fbem-26161	80	22	.	.	PUNCT
fbem-26161	81	1	for	for	ADP
fbem-26161	81	2	example	example	NOUN
fbem-26161	81	3	,	,	PUNCT
fbem-26161	81	4	through	through	ADP
fbem-26161	81	5	the	the	DET
fbem-26161	81	6	implementation	implementation	NOUN
fbem-26161	81	7	of	of	ADP
fbem-26161	81	8	continuous	continuous	ADJ
fbem-26161	81	9	improvement	improvement	NOUN
fbem-26161	81	10	programs	program	NOUN
fbem-26161	81	11	and	and	CCONJ
fbem-26161	81	12	employee	employee	NOUN
fbem-26161	81	13	training	training	NOUN
fbem-26161	81	14	,	,	PUNCT
fbem-26161	81	15	companies	company	NOUN
fbem-26161	81	16	can	can	AUX
fbem-26161	81	17	enhance	enhance	VERB
fbem-26161	81	18	the	the	DET
fbem-26161	81	19	efficiency	efficiency	NOUN
fbem-26161	81	20	of	of	ADP
fbem-26161	81	21	production	production	NOUN
fbem-26161	81	22	lines	line	NOUN
fbem-26161	81	23	,	,	PUNCT
fbem-26161	81	24	reduce	reduce	VERB
fbem-26161	81	25	defect	defect	NOUN
fbem-26161	81	26	rates	rate	NOUN
fbem-26161	81	27	,	,	PUNCT
fbem-26161	81	28	and	and	CCONJ
fbem-26161	81	29	thus	thus	ADV
fbem-26161	81	30	lower	low	ADJ
fbem-26161	81	31	costs	cost	NOUN
fbem-26161	81	32	without	without	ADP
fbem-26161	81	33	compromising	compromise	VERB
fbem-26161	81	34	quality	quality	NOUN
fbem-26161	81	35	.	.	PUNCT
fbem-26161	82	1	another	another	DET
fbem-26161	82	2	challenge	challenge	NOUN
fbem-26161	82	3	is	be	AUX
fbem-26161	82	4	how	how	SCONJ
fbem-26161	82	5	to	to	PART
fbem-26161	82	6	maintain	maintain	VERB
fbem-26161	82	7	the	the	DET
fbem-26161	82	8	relevance	relevance	NOUN
fbem-26161	82	9	and	and	CCONJ
fbem-26161	82	10	appeal	appeal	NOUN
fbem-26161	82	11	of	of	ADP
fbem-26161	82	12	brand	brand	NOUN
fbem-26161	82	13	strategy	strategy	NOUN
fbem-26161	82	14	in	in	ADP
fbem-26161	82	15	a	a	DET
fbem-26161	82	16	rapidly	rapidly	ADV
fbem-26161	82	17	changing	change	VERB
fbem-26161	82	18	market	market	NOUN
fbem-26161	82	19	environment	environment	NOUN
fbem-26161	82	20	.	.	PUNCT
fbem-26161	83	1	with	with	ADP
fbem-26161	83	2	the	the	DET
fbem-26161	83	3	rapid	rapid	ADJ
fbem-26161	83	4	advancement	advancement	NOUN
fbem-26161	83	5	of	of	ADP
fbem-26161	83	6	technology	technology	NOUN
fbem-26161	83	7	and	and	CCONJ
fbem-26161	83	8	the	the	DET
fbem-26161	83	9	ever	ever	ADV
fbem-26161	83	10	-	-	PUNCT
fbem-26161	83	11	changing	change	VERB
fbem-26161	83	12	consumer	consumer	NOUN
fbem-26161	83	13	behavior	behavior	NOUN
fbem-26161	83	14	,	,	PUNCT
fbem-26161	83	15	brand	brand	NOUN
fbem-26161	83	16	strategy	strategy	NOUN
fbem-26161	83	17	needs	need	VERB
fbem-26161	83	18	to	to	PART
fbem-26161	83	19	be	be	AUX
fbem-26161	83	20	continuously	continuously	ADV
fbem-26161	83	21	adjusted	adjust	VERB
fbem-26161	83	22	to	to	PART
fbem-26161	83	23	adapt	adapt	VERB
fbem-26161	83	24	to	to	ADP
fbem-26161	83	25	new	new	ADJ
fbem-26161	83	26	market	market	NOUN
fbem-26161	83	27	dynamics	dynamic	NOUN
fbem-26161	83	28	.	.	PUNCT
fbem-26161	84	1	quality	quality	NOUN
fbem-26161	84	2	control	control	NOUN
fbem-26161	84	3	processes	process	NOUN
fbem-26161	84	4	must	must	AUX
fbem-26161	84	5	also	also	ADV
fbem-26161	84	6	be	be	AUX
fbem-26161	84	7	flexibly	flexibly	ADV
fbem-26161	84	8	adjusted	adjust	VERB
fbem-26161	84	9	to	to	PART
fbem-26161	84	10	support	support	VERB
fbem-26161	84	11	brand	brand	NOUN
fbem-26161	84	12	innovation	innovation	NOUN
fbem-26161	84	13	and	and	CCONJ
fbem-26161	84	14	adaptability	adaptability	NOUN
fbem-26161	84	15	.	.	PUNCT
fbem-26161	85	1	companies	company	NOUN
fbem-26161	85	2	can	can	AUX
fbem-26161	85	3	address	address	VERB
fbem-26161	85	4	this	this	DET
fbem-26161	85	5	challenge	challenge	NOUN
fbem-26161	85	6	by	by	ADP
fbem-26161	85	7	establishing	establish	VERB
fbem-26161	85	8	an	an	DET
fbem-26161	85	9	agile	agile	ADJ
fbem-26161	85	10	quality	quality	NOUN
fbem-26161	85	11	control	control	NOUN
fbem-26161	85	12	system	system	NOUN
fbem-26161	85	13	that	that	PRON
fbem-26161	85	14	can	can	AUX
fbem-26161	85	15	quickly	quickly	ADV
fbem-26161	85	16	respond	respond	VERB
fbem-26161	85	17	to	to	ADP
fbem-26161	85	18	market	market	NOUN
fbem-26161	85	19	changes	change	NOUN
fbem-26161	85	20	and	and	CCONJ
fbem-26161	85	21	support	support	VERB
fbem-26161	85	22	the	the	DET
fbem-26161	85	23	rapid	rapid	ADJ
fbem-26161	85	24	iteration	iteration	NOUN
fbem-26161	85	25	of	of	ADP
fbem-26161	85	26	new	new	ADJ
fbem-26161	85	27	products	product	NOUN
fbem-26161	85	28	.	.	PUNCT
fbem-26161	86	1	for	for	ADP
fbem-26161	86	2	instance	instance	NOUN
fbem-26161	86	3	,	,	PUNCT
fbem-26161	86	4	companies	company	NOUN
fbem-26161	86	5	can	can	AUX
fbem-26161	86	6	employ	employ	VERB
fbem-26161	86	7	cross	cross	ADJ
fbem-26161	86	8	-	-	ADJ
fbem-26161	86	9	functional	functional	ADJ
fbem-26161	86	10	teams	team	NOUN
fbem-26161	86	11	and	and	CCONJ
fbem-26161	86	12	rapid	rapid	ADJ
fbem-26161	86	13	prototyping	prototyping	NOUN
fbem-26161	86	14	techniques	technique	NOUN
fbem-26161	86	15	to	to	PART
fbem-26161	86	16	develop	develop	VERB
fbem-26161	86	17	and	and	CCONJ
fbem-26161	86	18	test	test	VERB
fbem-26161	86	19	new	new	ADJ
fbem-26161	86	20	products	product	NOUN
fbem-26161	86	21	more	more	ADV
fbem-26161	86	22	quickly	quickly	ADV
fbem-26161	86	23	while	while	SCONJ
fbem-26161	86	24	ensuring	ensure	VERB
fbem-26161	86	25	they	they	PRON
fbem-26161	86	26	meet	meet	VERB
fbem-26161	86	27	high	high	ADJ
fbem-26161	86	28	-	-	PUNCT
fbem-26161	86	29	quality	quality	NOUN
fbem-26161	86	30	standards	standard	NOUN
fbem-26161	86	31	.	.	PUNCT
fbem-26161	87	1	moreover	moreover	ADV
fbem-26161	87	2	,	,	PUNCT
fbem-26161	87	3	globalization	globalization	NOUN
fbem-26161	87	4	presents	present	VERB
fbem-26161	87	5	challenges	challenge	NOUN
fbem-26161	87	6	for	for	ADP
fbem-26161	87	7	quality	quality	NOUN
fbem-26161	87	8	control	control	NOUN
fbem-26161	87	9	and	and	CCONJ
fbem-26161	87	10	brand	brand	NOUN
fbem-26161	87	11	strategy	strategy	NOUN
fbem-26161	87	12	.	.	PUNCT
fbem-26161	88	1	differences	difference	NOUN
fbem-26161	88	2	in	in	ADP
fbem-26161	88	3	regulations	regulation	NOUN
fbem-26161	88	4	,	,	PUNCT
fbem-26161	88	5	cultures	culture	NOUN
fbem-26161	88	6	,	,	PUNCT
fbem-26161	88	7	and	and	CCONJ
fbem-26161	88	8	consumer	consumer	NOUN
fbem-26161	88	9	preferences	preference	NOUN
fbem-26161	88	10	across	across	ADP
fbem-26161	88	11	markets	market	NOUN
fbem-26161	88	12	require	require	VERB
fbem-26161	88	13	companies	company	NOUN
fbem-26161	88	14	to	to	PART
fbem-26161	88	15	have	have	VERB
fbem-26161	88	16	a	a	DET
fbem-26161	88	17	high	high	ADJ
fbem-26161	88	18	degree	degree	NOUN
fbem-26161	88	19	of	of	ADP
fbem-26161	88	20	adaptability	adaptability	NOUN
fbem-26161	88	21	and	and	CCONJ
fbem-26161	88	22	flexibility	flexibility	NOUN
fbem-26161	88	23	in	in	ADP
fbem-26161	88	24	quality	quality	NOUN
fbem-26161	88	25	control	control	NOUN
fbem-26161	88	26	and	and	CCONJ
fbem-26161	88	27	brand	brand	NOUN
fbem-26161	88	28	positioning	positioning	NOUN
fbem-26161	88	29	.	.	PUNCT
fbem-26161	89	1	companies	company	NOUN
fbem-26161	89	2	need	need	VERB
fbem-26161	89	3	to	to	PART
fbem-26161	89	4	establish	establish	VERB
fbem-26161	89	5	globally	globally	ADV
fbem-26161	89	6	unified	unify	VERB
fbem-26161	89	7	quality	quality	NOUN
fbem-26161	89	8	standards	standard	NOUN
fbem-26161	89	9	while	while	SCONJ
fbem-26161	89	10	allowing	allow	VERB
fbem-26161	89	11	for	for	ADP
fbem-26161	89	12	appropriate	appropriate	ADJ
fbem-26161	89	13	local	local	ADJ
fbem-26161	89	14	adjustments	adjustment	NOUN
fbem-26161	89	15	in	in	ADP
fbem-26161	89	16	different	different	ADJ
fbem-26161	89	17	markets	market	NOUN
fbem-26161	89	18	.	.	PUNCT
fbem-26161	90	1	for	for	ADP
fbem-26161	90	2	example	example	NOUN
fbem-26161	90	3	,	,	PUNCT
fbem-26161	90	4	a	a	DET
fbem-26161	90	5	multinational	multinational	ADJ
fbem-26161	90	6	food	food	NOUN
fbem-26161	90	7	company	company	NOUN
fbem-26161	90	8	may	may	AUX
fbem-26161	90	9	need	need	VERB
fbem-26161	90	10	to	to	PART
fbem-26161	90	11	adjust	adjust	VERB
fbem-26161	90	12	its	its	PRON
fbem-26161	90	13	product	product	NOUN
fbem-26161	90	14	formulations	formulation	NOUN
fbem-26161	90	15	and	and	CCONJ
fbem-26161	90	16	quality	quality	NOUN
fbem-26161	90	17	control	control	NOUN
fbem-26161	90	18	standards	standard	NOUN
fbem-26161	90	19	based	base	VERB
fbem-26161	90	20	on	on	ADP
fbem-26161	90	21	the	the	DET
fbem-26161	90	22	food	food	NOUN
fbem-26161	90	23	safety	safety	NOUN
fbem-26161	90	24	regulations	regulation	NOUN
fbem-26161	90	25	and	and	CCONJ
fbem-26161	90	26	consumer	consumer	NOUN
fbem-26161	90	27	taste	taste	NOUN
fbem-26161	90	28	preferences	preference	NOUN
fbem-26161	90	29	of	of	ADP
fbem-26161	90	30	different	different	ADJ
fbem-26161	90	31	countries	country	NOUN
fbem-26161	90	32	.	.	PUNCT
fbem-26161	91	1	to	to	PART
fbem-26161	91	2	address	address	VERB
fbem-26161	91	3	these	these	DET
fbem-26161	91	4	challenges	challenge	NOUN
fbem-26161	91	5	,	,	PUNCT
fbem-26161	91	6	companies	company	NOUN
fbem-26161	91	7	can	can	AUX
fbem-26161	91	8	adopt	adopt	VERB
fbem-26161	91	9	the	the	DET
fbem-26161	91	10	following	follow	VERB
fbem-26161	91	11	countermeasures	countermeasure	NOUN
fbem-26161	91	12	:	:	PUNCT
fbem-26161	91	13	firstly	firstly	ADV
fbem-26161	91	14	,	,	PUNCT
fbem-26161	91	15	establish	establish	VERB
fbem-26161	91	16	a	a	DET
fbem-26161	91	17	data	data	NOUN
fbem-26161	91	18	-	-	PUNCT
fbem-26161	91	19	driven	drive	VERB
fbem-26161	91	20	quality	quality	NOUN
fbem-26161	91	21	control	control	NOUN
fbem-26161	91	22	system	system	NOUN
fbem-26161	91	23	,	,	PUNCT
fbem-26161	91	24	utilizing	utilize	VERB
fbem-26161	91	25	advanced	advanced	ADJ
fbem-26161	91	26	technologies	technology	NOUN
fbem-26161	91	27	such	such	ADJ
fbem-26161	91	28	as	as	ADP
fbem-26161	91	29	the	the	DET
fbem-26161	91	30	internet	internet	NOUN
fbem-26161	91	31	of	of	ADP
fbem-26161	91	32	things	thing	NOUN
fbem-26161	91	33	(	(	PUNCT
fbem-26161	91	34	iot	iot	NOUN
fbem-26161	91	35	)	)	PUNCT
fbem-26161	91	36	and	and	CCONJ
fbem-26161	91	37	artificial	artificial	ADJ
fbem-26161	91	38	intelligence	intelligence	NOUN
fbem-26161	91	39	(	(	PUNCT
fbem-26161	91	40	ai	ai	NOUN
fbem-26161	91	41	)	)	PUNCT
fbem-26161	91	42	to	to	PART
fbem-26161	91	43	monitor	monitor	VERB
fbem-26161	91	44	production	production	NOUN
fbem-26161	91	45	processes	process	NOUN
fbem-26161	91	46	in	in	ADP
fbem-26161	91	47	real	real	ADJ
fbem-26161	91	48	-	-	PUNCT
fbem-26161	91	49	time	time	NOUN
fbem-26161	91	50	,	,	PUNCT
fbem-26161	91	51	promptly	promptly	ADV
fbem-26161	91	52	identifying	identify	VERB
fbem-26161	91	53	and	and	CCONJ
fbem-26161	91	54	resolving	resolve	VERB
fbem-26161	91	55	issues	issue	NOUN
fbem-26161	91	56	.	.	PUNCT
fbem-26161	92	1	secondly	secondly	ADV
fbem-26161	92	2	,	,	PUNCT
fbem-26161	92	3	enhance	enhance	VERB
fbem-26161	92	4	crossdepartmental	crossdepartmental	ADJ
fbem-26161	92	5	and	and	CCONJ
fbem-26161	92	6	cross	cross	ADJ
fbem-26161	92	7	-	-	ADJ
fbem-26161	92	8	regional	regional	ADJ
fbem-26161	92	9	communication	communication	NOUN
fbem-26161	92	10	and	and	CCONJ
fbem-26161	92	11	collaboration	collaboration	NOUN
fbem-26161	92	12	to	to	PART
fbem-26161	92	13	ensure	ensure	VERB
fbem-26161	92	14	consistency	consistency	NOUN
fbem-26161	92	15	and	and	CCONJ
fbem-26161	92	16	coordination	coordination	NOUN
fbem-26161	92	17	in	in	ADP
fbem-26161	92	18	quality	quality	NOUN
fbem-26161	92	19	control	control	NOUN
fbem-26161	92	20	and	and	CCONJ
fbem-26161	92	21	brand	brand	NOUN
fbem-26161	92	22	strategy	strategy	NOUN
fbem-26161	92	23	.	.	PUNCT
fbem-26161	93	1	thirdly	thirdly	ADV
fbem-26161	93	2	,	,	PUNCT
fbem-26161	93	3	invest	invest	VERB
fbem-26161	93	4	in	in	ADP
fbem-26161	93	5	employee	employee	NOUN
fbem-26161	93	6	training	training	NOUN
fbem-26161	93	7	and	and	CCONJ
fbem-26161	93	8	development	development	NOUN
fbem-26161	93	9	to	to	PART
fbem-26161	93	10	raise	raise	VERB
fbem-26161	93	11	awareness	awareness	NOUN
fbem-26161	93	12	of	of	ADP
fbem-26161	93	13	the	the	DET
fbem-26161	93	14	importance	importance	NOUN
fbem-26161	93	15	of	of	ADP
fbem-26161	93	16	quality	quality	NOUN
fbem-26161	93	17	control	control	NOUN
fbem-26161	93	18	and	and	CCONJ
fbem-26161	93	19	cultivate	cultivate	VERB
fbem-26161	93	20	their	their	PRON
fbem-26161	93	21	innovation	innovation	NOUN
fbem-26161	93	22	and	and	CCONJ
fbem-26161	93	23	adaptability	adaptability	NOUN
fbem-26161	93	24	to	to	PART
fbem-26161	93	25	change	change	VERB
fbem-26161	93	26	.	.	PUNCT
fbem-26161	94	1	finally	finally	ADV
fbem-26161	94	2	,	,	PUNCT
fbem-26161	94	3	establish	establish	VERB
fbem-26161	94	4	a	a	DET
fbem-26161	94	5	flexible	flexible	ADJ
fbem-26161	94	6	brand	brand	NOUN
fbem-26161	94	7	strategy	strategy	NOUN
fbem-26161	94	8	framework	framework	NOUN
fbem-26161	94	9	that	that	PRON
fbem-26161	94	10	allows	allow	VERB
fbem-26161	94	11	the	the	DET
fbem-26161	94	12	brand	brand	NOUN
fbem-26161	94	13	to	to	PART
fbem-26161	94	14	adapt	adapt	VERB
fbem-26161	94	15	flexibly	flexibly	ADV
fbem-26161	94	16	to	to	ADP
fbem-26161	94	17	market	market	NOUN
fbem-26161	94	18	and	and	CCONJ
fbem-26161	94	19	consumer	consumer	NOUN
fbem-26161	94	20	changes	change	NOUN
fbem-26161	94	21	while	while	SCONJ
fbem-26161	94	22	maintaining	maintain	VERB
fbem-26161	94	23	its	its	PRON
fbem-26161	94	24	core	core	ADJ
fbem-26161	94	25	values	value	NOUN
fbem-26161	94	26	.	.	PUNCT
fbem-26161	95	1	6	6	X
fbem-26161	95	2	.	.	X
fbem-26161	95	3	conclusions	conclusion	NOUN
fbem-26161	95	4	in	in	ADP
fbem-26161	95	5	summary	summary	NOUN
fbem-26161	95	6	,	,	PUNCT
fbem-26161	95	7	quality	quality	NOUN
fbem-26161	95	8	control	control	NOUN
fbem-26161	95	9	and	and	CCONJ
fbem-26161	95	10	brand	brand	NOUN
fbem-26161	95	11	strategy	strategy	NOUN
fbem-26161	95	12	play	play	VERB
fbem-26161	95	13	a	a	DET
fbem-26161	95	14	crucial	crucial	ADJ
fbem-26161	95	15	role	role	NOUN
fbem-26161	95	16	in	in	ADP
fbem-26161	95	17	corporate	corporate	ADJ
fbem-26161	95	18	operational	operational	ADJ
fbem-26161	95	19	management	management	NOUN
fbem-26161	95	20	.	.	PUNCT
fbem-26161	96	1	they	they	PRON
fbem-26161	96	2	not	not	PART
fbem-26161	96	3	only	only	ADV
fbem-26161	96	4	influence	influence	VERB
fbem-26161	96	5	corporate	corporate	ADJ
fbem-26161	96	6	performance	performance	NOUN
fbem-26161	96	7	independently	independently	ADV
fbem-26161	96	8	but	but	CCONJ
fbem-26161	96	9	also	also	ADV
fbem-26161	96	10	drive	drive	VERB
fbem-26161	96	11	the	the	DET
fbem-26161	96	12	company	company	NOUN
fbem-26161	96	13	towards	towards	ADP
fbem-26161	96	14	higher	high	ADJ
fbem-26161	96	15	goals	goal	NOUN
fbem-26161	96	16	through	through	ADP
fbem-26161	96	17	synergistic	synergistic	ADJ
fbem-26161	96	18	effects	effect	NOUN
fbem-26161	96	19	.	.	PUNCT
fbem-26161	97	1	quality	quality	NOUN
fbem-26161	97	2	control	control	NOUN
fbem-26161	97	3	ensures	ensure	VERB
fbem-26161	97	4	the	the	DET
fbem-26161	97	5	excellence	excellence	NOUN
fbem-26161	97	6	of	of	ADP
fbem-26161	97	7	products	product	NOUN
fbem-26161	97	8	and	and	CCONJ
fbem-26161	97	9	services	service	NOUN
fbem-26161	97	10	,	,	PUNCT
fbem-26161	97	11	providing	provide	VERB
fbem-26161	97	12	a	a	DET
fbem-26161	97	13	solid	solid	ADJ
fbem-26161	97	14	foundation	foundation	NOUN
fbem-26161	97	15	for	for	ADP
fbem-26161	97	16	the	the	DET
fbem-26161	97	17	implementation	implementation	NOUN
fbem-26161	97	18	of	of	ADP
fbem-26161	97	19	brand	brand	NOUN
fbem-26161	97	20	strategy	strategy	NOUN
fbem-26161	97	21	;	;	PUNCT
fbem-26161	97	22	while	while	SCONJ
fbem-26161	97	23	brand	brand	NOUN
fbem-26161	97	24	strategy	strategy	NOUN
fbem-26161	97	25	,	,	PUNCT
fbem-26161	97	26	through	through	ADP
fbem-26161	97	27	clear	clear	ADJ
fbem-26161	97	28	market	market	NOUN
fbem-26161	97	29	positioning	positioning	NOUN
fbem-26161	97	30	and	and	CCONJ
fbem-26161	97	31	brand	brand	NOUN
fbem-26161	97	32	communication	communication	NOUN
fbem-26161	97	33	,	,	PUNCT
fbem-26161	97	34	enhances	enhance	VERB
fbem-26161	97	35	the	the	DET
fbem-26161	97	36	value	value	NOUN
fbem-26161	97	37	and	and	CCONJ
fbem-26161	97	38	influence	influence	NOUN
fbem-26161	97	39	of	of	ADP
fbem-26161	97	40	quality	quality	NOUN
fbem-26161	97	41	control	control	NOUN
fbem-26161	97	42	.	.	PUNCT
fbem-26161	98	1	facing	face	VERB
fbem-26161	98	2	ever	ever	ADV
fbem-26161	98	3	-	-	PUNCT
fbem-26161	98	4	changing	change	VERB
fbem-26161	98	5	market	market	NOUN
fbem-26161	98	6	environments	environment	NOUN
fbem-26161	98	7	and	and	CCONJ
fbem-26161	98	8	consumer	consumer	NOUN
fbem-26161	98	9	demands	demand	NOUN
fbem-26161	98	10	,	,	PUNCT
fbem-26161	98	11	companies	company	NOUN
fbem-26161	98	12	must	must	AUX
fbem-26161	98	13	recognize	recognize	VERB
fbem-26161	98	14	the	the	DET
fbem-26161	98	15	close	close	ADJ
fbem-26161	98	16	connection	connection	NOUN
fbem-26161	98	17	between	between	ADP
fbem-26161	98	18	quality	quality	NOUN
fbem-26161	98	19	control	control	NOUN
fbem-26161	98	20	and	and	CCONJ
fbem-26161	98	21	brand	brand	NOUN
fbem-26161	98	22	strategy	strategy	NOUN
fbem-26161	98	23	and	and	CCONJ
fbem-26161	98	24	adopt	adopt	VERB
fbem-26161	98	25	effective	effective	ADJ
fbem-26161	98	26	strategies	strategy	NOUN
fbem-26161	98	27	to	to	PART
fbem-26161	98	28	optimize	optimize	VERB
fbem-26161	98	29	the	the	DET
fbem-26161	98	30	relationship	relationship	NOUN
fbem-26161	98	31	between	between	ADP
fbem-26161	98	32	the	the	DET
fbem-26161	98	33	two	two	NUM
fbem-26161	98	34	.	.	PUNCT
fbem-26161	99	1	future	future	ADJ
fbem-26161	99	2	research	research	NOUN
fbem-26161	99	3	should	should	AUX
fbem-26161	99	4	continue	continue	VERB
fbem-26161	99	5	to	to	PART
fbem-26161	99	6	explore	explore	VERB
fbem-26161	99	7	the	the	DET
fbem-26161	99	8	complexity	complexity	NOUN
fbem-26161	99	9	of	of	ADP
fbem-26161	99	10	this	this	DET
fbem-26161	99	11	field	field	NOUN
fbem-26161	99	12	and	and	CCONJ
fbem-26161	99	13	provide	provide	VERB
fbem-26161	99	14	more	more	ADJ
fbem-26161	99	15	insights	insight	NOUN
fbem-26161	99	16	and	and	CCONJ
fbem-26161	99	17	guidance	guidance	NOUN
fbem-26161	99	18	for	for	ADP
fbem-26161	99	19	corporate	corporate	ADJ
fbem-26161	99	20	practice	practice	NOUN
fbem-26161	99	21	.	.	PUNCT
fbem-26161	100	1	by	by	ADP
fbem-26161	100	2	continuously	continuously	ADV
fbem-26161	100	3	optimizing	optimize	VERB
fbem-26161	100	4	the	the	DET
fbem-26161	100	5	synergistic	synergistic	ADJ
fbem-26161	100	6	development	development	NOUN
fbem-26161	100	7	of	of	ADP
fbem-26161	100	8	quality	quality	NOUN
fbem-26161	100	9	control	control	NOUN
fbem-26161	100	10	and	and	CCONJ
fbem-26161	100	11	brand	brand	NOUN
fbem-26161	100	12	strategy	strategy	NOUN
fbem-26161	100	13	,	,	PUNCT
fbem-26161	100	14	companies	company	NOUN
fbem-26161	100	15	will	will	AUX
fbem-26161	100	16	be	be	AUX
fbem-26161	100	17	able	able	ADJ
fbem-26161	100	18	to	to	PART
fbem-26161	100	19	maintain	maintain	VERB
fbem-26161	100	20	a	a	DET
fbem-26161	100	21	leading	lead	VERB
fbem-26161	100	22	position	position	NOUN
fbem-26161	100	23	in	in	ADP
fbem-26161	100	24	the	the	DET
fbem-26161	100	25	fierce	fierce	ADJ
fbem-26161	100	26	market	market	NOUN
fbem-26161	100	27	competition	competition	NOUN
fbem-26161	100	28	and	and	CCONJ
fbem-26161	100	29	achieve	achieve	VERB
fbem-26161	100	30	sustainable	sustainable	ADJ
fbem-26161	100	31	development	development	NOUN
fbem-26161	100	32	.	.	PUNCT
fbem-26161	101	1	references	reference	NOUN
fbem-26161	101	2	[	[	X
fbem-26161	101	3	1	1	X
fbem-26161	101	4	]	]	PUNCT
fbem-26161	101	5	wang	wang	PROPN
fbem-26161	101	6	xiaogang	xiaogang	PROPN
fbem-26161	101	7	,	,	PUNCT
fbem-26161	101	8	feng	feng	PROPN
fbem-26161	101	9	wei	wei	PROPN
fbem-26161	101	10	.	.	PUNCT
fbem-26161	102	1	on	on	ADP
fbem-26161	102	2	the	the	DET
fbem-26161	102	3	brand	brand	NOUN
fbem-26161	102	4	building	building	NOUN
fbem-26161	102	5	of	of	ADP
fbem-26161	102	6	highway	highway	NOUN
fbem-26161	102	7	survey	survey	NOUN
fbem-26161	102	8	and	and	CCONJ
fbem-26161	102	9	design	design	NOUN
fbem-26161	102	10	enterprises	enterprise	NOUN
fbem-26161	102	11	based	base	VERB
fbem-26161	102	12	on	on	ADP
fbem-26161	102	13	quality	quality	NOUN
fbem-26161	102	14	management	management	NOUN
fbem-26161	102	15	theory	theory	NOUN
fbem-26161	102	16	[	[	X
fbem-26161	102	17	j	j	X
fbem-26161	102	18	]	]	X
fbem-26161	102	19	.	.	PUNCT
fbem-26161	103	1	popular	popular	ADJ
fbem-26161	103	2	science	science	NOUN
fbem-26161	103	3	and	and	CCONJ
fbem-26161	103	4	technology	technology	NOUN
fbem-26161	103	5	,	,	PUNCT
fbem-26161	103	6	2016	2016	NUM
fbem-26161	103	7	,	,	PUNCT
fbem-26161	103	8	18(12	18(12	NUM
fbem-26161	103	9	):	):	PUNCT
fbem-26161	103	10	101	101	NUM
fbem-26161	103	11	-	-	SYM
fbem-26161	103	12	102	102	NUM
fbem-26161	103	13	.	.	PUNCT
fbem-26161	104	1	[	[	X
fbem-26161	104	2	2	2	NUM
fbem-26161	104	3	]	]	X
fbem-26161	104	4	tan	tan	PROPN
fbem-26161	104	5	yinying	yinying	NOUN
fbem-26161	104	6	.	.	PUNCT
fbem-26161	105	1	research	research	NOUN
fbem-26161	105	2	on	on	ADP
fbem-26161	105	3	strategies	strategy	NOUN
fbem-26161	105	4	to	to	PART
fbem-26161	105	5	enhance	enhance	VERB
fbem-26161	105	6	brand	brand	NOUN
fbem-26161	105	7	competitiveness	competitiveness	NOUN
fbem-26161	105	8	in	in	ADP
fbem-26161	105	9	chinese	chinese	ADJ
fbem-26161	105	10	enterprises	enterprise	NOUN
fbem-26161	106	1	[	[	X
fbem-26161	106	2	j	j	X
fbem-26161	106	3	]	]	X
fbem-26161	106	4	.	.	PUNCT
fbem-26161	107	1	china	china	PROPN
fbem-26161	107	2	business	business	PROPN
fbem-26161	107	3	and	and	CCONJ
fbem-26161	107	4	market	market	NOUN
fbem-26161	107	5	,	,	PUNCT
fbem-26161	107	6	2011	2011	NUM
fbem-26161	107	7	,	,	PUNCT
fbem-26161	107	8	(	(	PUNCT
fbem-26161	107	9	29	29	NUM
fbem-26161	107	10	):	):	PUNCT
fbem-26161	107	11	48	48	NUM
fbem-26161	107	12	-	-	SYM
fbem-26161	107	13	49	49	NUM
fbem-26161	107	14	.	.	PUNCT
fbem-26161	108	1	[	[	X
fbem-26161	108	2	3	3	X
fbem-26161	108	3	]	]	X
fbem-26161	108	4	li	li	PROPN
fbem-26161	108	5	jiangjiao	jiangjiao	PROPN
fbem-26161	108	6	.	.	PUNCT
fbem-26161	108	7	discussion	discussion	NOUN
fbem-26161	108	8	on	on	ADP
fbem-26161	108	9	the	the	DET
fbem-26161	108	10	issues	issue	NOUN
fbem-26161	108	11	of	of	ADP
fbem-26161	108	12	corporate	corporate	ADJ
fbem-26161	108	13	brand	brand	NOUN
fbem-26161	108	14	building	building	NOUN
fbem-26161	109	1	[	[	X
fbem-26161	109	2	j	j	X
fbem-26161	109	3	]	]	X
fbem-26161	109	4	.	.	PUNCT
fbem-26161	110	1	journal	journal	PROPN
fbem-26161	110	2	of	of	ADP
fbem-26161	110	3	changzhou	changzhou	PROPN
fbem-26161	110	4	institute	institute	PROPN
fbem-26161	110	5	of	of	ADP
fbem-26161	110	6	technology	technology	PROPN
fbem-26161	110	7	,	,	PUNCT
fbem-26161	110	8	2010	2010	NUM
fbem-26161	110	9	,	,	PUNCT
fbem-26161	110	10	23(01	23(01	NUM
fbem-26161	110	11	):	):	PUNCT
fbem-26161	110	12	62	62	NUM
fbem-26161	110	13	-	-	SYM
fbem-26161	110	14	64	64	NUM
fbem-26161	110	15	,	,	PUNCT
fbem-26161	110	16	83	83	NUM
fbem-26161	110	17	.	.	PUNCT
fbem-26161	111	1	[	[	X
fbem-26161	111	2	4	4	NUM
fbem-26161	111	3	]	]	X
fbem-26161	111	4	zhou	zhou	PROPN
fbem-26161	111	5	ping	ping	PROPN
fbem-26161	111	6	,	,	PUNCT
fbem-26161	111	7	wang	wang	PROPN
fbem-26161	111	8	yanqin	yanqin	PROPN
fbem-26161	111	9	.	.	PUNCT
fbem-26161	112	1	dialectical	dialectical	ADJ
fbem-26161	112	2	thinking	thinking	NOUN
fbem-26161	112	3	on	on	ADP
fbem-26161	112	4	quality	quality	NOUN
fbem-26161	112	5	management	management	NOUN
fbem-26161	112	6	and	and	CCONJ
fbem-26161	112	7	corporate	corporate	ADJ
fbem-26161	112	8	brand	brand	NOUN
fbem-26161	113	1	[	[	X
fbem-26161	113	2	j	j	X
fbem-26161	113	3	]	]	X
fbem-26161	113	4	.	.	PUNCT
fbem-26161	114	1	technology	technology	NOUN
fbem-26161	114	2	and	and	CCONJ
fbem-26161	114	3	market	market	NOUN
fbem-26161	114	4	,	,	PUNCT
fbem-26161	114	5	2008	2008	NUM
fbem-26161	114	6	,	,	PUNCT
fbem-26161	114	7	(	(	PUNCT
fbem-26161	114	8	12	12	NUM
fbem-26161	114	9	):	):	PUNCT
fbem-26161	114	10	40	40	NUM
fbem-26161	114	11	-	-	SYM
fbem-26161	114	12	41	41	NUM
fbem-26161	114	13	.	.	PUNCT