id	sid	tid	token	lemma	pos
fbem-26177	1	1	frontiers	frontier	NOUN
fbem-26177	1	2	in	in	ADP
fbem-26177	1	3	business	business	NOUN
fbem-26177	1	4	,	,	PUNCT
fbem-26177	1	5	economics	economic	NOUN
fbem-26177	1	6	and	and	CCONJ
fbem-26177	1	7	management	management	NOUN
fbem-26177	1	8	issn	issn	PROPN
fbem-26177	1	9	:	:	PUNCT
fbem-26177	1	10	2766	2766	NUM
fbem-26177	1	11	-	-	PUNCT
fbem-26177	1	12	824x	824x	NUM
fbem-26177	1	13	|	|	ADJ
fbem-26177	1	14	vol	vol	NOUN
fbem-26177	1	15	.	.	PUNCT
fbem-26177	2	1	16	16	NUM
fbem-26177	2	2	,	,	PUNCT
fbem-26177	2	3	no	no	INTJ
fbem-26177	2	4	.	.	NOUN
fbem-26177	2	5	3	3	NUM
fbem-26177	2	6	,	,	PUNCT
fbem-26177	2	7	2024	2024	NUM
fbem-26177	2	8	102	102	NUM
fbem-26177	2	9	the	the	DET
fbem-26177	2	10	impact	impact	NOUN
fbem-26177	2	11	of	of	ADP
fbem-26177	2	12	e	e	NOUN
fbem-26177	2	13	-	-	NOUN
fbem-26177	2	14	commerce	commerce	NOUN
fbem-26177	2	15	live	live	VERB
fbem-26177	2	16	streaming	streaming	NOUN
fbem-26177	2	17	on	on	ADP
fbem-26177	2	18	consumer	consumer	NOUN
fbem-26177	2	19	purchasing	purchasing	NOUN
fbem-26177	2	20	behavior	behavior	NOUN
fbem-26177	2	21	in	in	ADP
fbem-26177	2	22	the	the	DET
fbem-26177	2	23	influencer	influencer	NOUN
fbem-26177	2	24	economy	economy	NOUN
fbem-26177	2	25	qi	qi	PROPN
fbem-26177	2	26	wang	wang	PROPN
fbem-26177	2	27	*	*	PROPN
fbem-26177	2	28	,	,	PUNCT
fbem-26177	2	29	rosidah	rosidah	PROPN
fbem-26177	2	30	binti	binti	PROPN
fbem-26177	2	31	musa	musa	PROPN
fbem-26177	2	32	faculty	faculty	PROPN
fbem-26177	2	33	of	of	ADP
fbem-26177	2	34	business	business	NOUN
fbem-26177	2	35	management	management	NOUN
fbem-26177	2	36	,	,	PUNCT
fbem-26177	2	37	city	city	PROPN
fbem-26177	2	38	university	university	PROPN
fbem-26177	2	39	malaysia	malaysia	PROPN
fbem-26177	2	40	,	,	PUNCT
fbem-26177	2	41	petaling	petaling	PROPN
fbem-26177	2	42	jaya	jaya	PROPN
fbem-26177	2	43	,	,	PUNCT
fbem-26177	2	44	malaysia	malaysia	PROPN
fbem-26177	2	45	abstract	abstract	NOUN
fbem-26177	2	46	:	:	PUNCT
fbem-26177	2	47	this	this	DET
fbem-26177	2	48	study	study	NOUN
fbem-26177	2	49	investigates	investigate	VERB
fbem-26177	2	50	the	the	DET
fbem-26177	2	51	impact	impact	NOUN
fbem-26177	2	52	of	of	ADP
fbem-26177	2	53	e	e	NOUN
fbem-26177	2	54	-	-	NOUN
fbem-26177	2	55	commerce	commerce	NOUN
fbem-26177	2	56	live	live	VERB
fbem-26177	2	57	streaming	streaming	NOUN
fbem-26177	2	58	on	on	ADP
fbem-26177	2	59	consumer	consumer	NOUN
fbem-26177	2	60	purchasing	purchasing	NOUN
fbem-26177	2	61	behavior	behavior	NOUN
fbem-26177	2	62	,	,	PUNCT
fbem-26177	2	63	focusing	focus	VERB
fbem-26177	2	64	on	on	ADP
fbem-26177	2	65	the	the	DET
fbem-26177	2	66	current	current	ADJ
fbem-26177	2	67	market	market	NOUN
fbem-26177	2	68	size	size	NOUN
fbem-26177	2	69	,	,	PUNCT
fbem-26177	2	70	the	the	DET
fbem-26177	2	71	promotion	promotion	NOUN
fbem-26177	2	72	efforts	effort	NOUN
fbem-26177	2	73	of	of	ADP
fbem-26177	2	74	mainstream	mainstream	NOUN
fbem-26177	2	75	media	medium	NOUN
fbem-26177	2	76	and	and	CCONJ
fbem-26177	2	77	businesses	business	NOUN
fbem-26177	2	78	,	,	PUNCT
fbem-26177	2	79	and	and	CCONJ
fbem-26177	2	80	conversion	conversion	NOUN
fbem-26177	2	81	rates	rate	NOUN
fbem-26177	2	82	.	.	PUNCT
fbem-26177	3	1	the	the	DET
fbem-26177	3	2	results	result	NOUN
fbem-26177	3	3	show	show	VERB
fbem-26177	3	4	that	that	SCONJ
fbem-26177	3	5	th	th	X
fbem-26177	3	6	e	e	NOUN
fbem-26177	3	7	market	market	NOUN
fbem-26177	3	8	for	for	ADP
fbem-26177	3	9	live	live	ADJ
fbem-26177	3	10	streaming	streaming	NOUN
fbem-26177	3	11	is	be	AUX
fbem-26177	3	12	expanding	expand	VERB
fbem-26177	3	13	rapidly	rapidly	ADV
fbem-26177	3	14	,	,	PUNCT
fbem-26177	3	15	with	with	ADP
fbem-26177	3	16	businesses	business	NOUN
fbem-26177	3	17	and	and	CCONJ
fbem-26177	3	18	media	medium	NOUN
fbem-26177	3	19	viewing	view	VERB
fbem-26177	3	20	it	it	PRON
fbem-26177	3	21	as	as	ADP
fbem-26177	3	22	a	a	DET
fbem-26177	3	23	key	key	ADJ
fbem-26177	3	24	traffic	traffic	NOUN
fbem-26177	3	25	source	source	NOUN
fbem-26177	3	26	and	and	CCONJ
fbem-26177	3	27	marketing	marketing	NOUN
fbem-26177	3	28	tool	tool	NOUN
fbem-26177	3	29	.	.	PUNCT
fbem-26177	4	1	the	the	DET
fbem-26177	4	2	conversion	conversion	NOUN
fbem-26177	4	3	rate	rate	NOUN
fbem-26177	4	4	of	of	ADP
fbem-26177	4	5	live	live	ADJ
fbem-26177	4	6	stream	stream	NOUN
fbem-26177	4	7	content	content	NOUN
fbem-26177	4	8	is	be	AUX
fbem-26177	4	9	also	also	ADV
fbem-26177	4	10	higher	high	ADJ
fbem-26177	4	11	than	than	ADP
fbem-26177	4	12	traditional	traditional	ADJ
fbem-26177	4	13	e	e	NOUN
fbem-26177	4	14	-	-	ADJ
fbem-26177	4	15	commerce	commerce	NOUN
fbem-26177	4	16	marketing	marketing	NOUN
fbem-26177	4	17	methods	method	NOUN
fbem-26177	4	18	.	.	PUNCT
fbem-26177	5	1	however	however	ADV
fbem-26177	5	2	,	,	PUNCT
fbem-26177	5	3	the	the	DET
fbem-26177	5	4	influence	influence	NOUN
fbem-26177	5	5	of	of	ADP
fbem-26177	5	6	live	live	ADJ
fbem-26177	5	7	streaming	streaming	NOUN
fbem-26177	5	8	is	be	AUX
fbem-26177	5	9	not	not	PART
fbem-26177	5	10	entirely	entirely	ADV
fbem-26177	5	11	positive	positive	ADJ
fbem-26177	5	12	,	,	PUNCT
fbem-26177	5	13	highlighting	highlight	VERB
fbem-26177	5	14	the	the	DET
fbem-26177	5	15	need	need	NOUN
fbem-26177	5	16	for	for	ADP
fbem-26177	5	17	increased	increase	VERB
fbem-26177	5	18	regulation	regulation	NOUN
fbem-26177	5	19	and	and	CCONJ
fbem-26177	5	20	more	more	ADV
fbem-26177	5	21	rigorous	rigorous	ADJ
fbem-26177	5	22	market	market	NOUN
fbem-26177	5	23	standards	standard	NOUN
fbem-26177	5	24	.	.	PUNCT
fbem-26177	6	1	e	e	X
fbem-26177	6	2	commerce	commerce	NOUN
fbem-26177	6	3	platforms	platform	NOUN
fbem-26177	6	4	and	and	CCONJ
fbem-26177	6	5	influencers	influencer	NOUN
fbem-26177	6	6	must	must	AUX
fbem-26177	6	7	also	also	ADV
fbem-26177	6	8	deepen	deepen	VERB
fbem-26177	6	9	their	their	PRON
fbem-26177	6	10	understanding	understanding	NOUN
fbem-26177	6	11	of	of	ADP
fbem-26177	6	12	consumer	consumer	NOUN
fbem-26177	6	13	needs	need	NOUN
fbem-26177	6	14	to	to	PART
fbem-26177	6	15	build	build	VERB
fbem-26177	6	16	trust	trust	NOUN
fbem-26177	6	17	and	and	CCONJ
fbem-26177	6	18	optimize	optimize	VERB
fbem-26177	6	19	their	their	PRON
fbem-26177	6	20	content	content	NOUN
fbem-26177	6	21	to	to	PART
fbem-26177	6	22	suit	suit	VERB
fbem-26177	6	23	purchasing	purchase	VERB
fbem-26177	6	24	behavior	behavior	NOUN
fbem-26177	6	25	.	.	PUNCT
fbem-26177	7	1	keywords	keyword	NOUN
fbem-26177	7	2	:	:	PUNCT
fbem-26177	7	3	influencer	influencer	NOUN
fbem-26177	7	4	economy	economy	NOUN
fbem-26177	7	5	,	,	PUNCT
fbem-26177	7	6	consumer	consumer	NOUN
fbem-26177	7	7	behavior	behavior	NOUN
fbem-26177	7	8	,	,	PUNCT
fbem-26177	7	9	purchasing	purchase	VERB
fbem-26177	7	10	decision	decision	NOUN
fbem-26177	7	11	,	,	PUNCT
fbem-26177	7	12	impact	impact	NOUN
fbem-26177	7	13	factors	factor	NOUN
fbem-26177	7	14	.	.	PUNCT
fbem-26177	8	1	1	1	X
fbem-26177	8	2	.	.	X
fbem-26177	8	3	introduction	introduction	NOUN
fbem-26177	8	4	in	in	ADP
fbem-26177	8	5	recent	recent	ADJ
fbem-26177	8	6	years	year	NOUN
fbem-26177	8	7	,	,	PUNCT
fbem-26177	8	8	the	the	DET
fbem-26177	8	9	rapid	rapid	ADJ
fbem-26177	8	10	advancement	advancement	NOUN
fbem-26177	8	11	of	of	ADP
fbem-26177	8	12	digital	digital	ADJ
fbem-26177	8	13	technologies	technology	NOUN
fbem-26177	8	14	and	and	CCONJ
fbem-26177	8	15	the	the	DET
fbem-26177	8	16	widespread	widespread	ADJ
fbem-26177	8	17	use	use	NOUN
fbem-26177	8	18	of	of	ADP
fbem-26177	8	19	social	social	ADJ
fbem-26177	8	20	media	medium	NOUN
fbem-26177	8	21	platforms	platform	NOUN
fbem-26177	8	22	have	have	AUX
fbem-26177	8	23	given	give	VERB
fbem-26177	8	24	rise	rise	NOUN
fbem-26177	8	25	to	to	ADP
fbem-26177	8	26	new	new	ADJ
fbem-26177	8	27	marketing	marketing	NOUN
fbem-26177	8	28	and	and	CCONJ
fbem-26177	8	29	commerce	commerce	NOUN
fbem-26177	8	30	models	model	NOUN
fbem-26177	8	31	,	,	PUNCT
fbem-26177	8	32	with	with	ADP
fbem-26177	8	33	e	e	NOUN
fbem-26177	8	34	-	-	NOUN
fbem-26177	8	35	commerce	commerce	NOUN
fbem-26177	8	36	live	live	ADJ
fbem-26177	8	37	streaming	streaming	NOUN
fbem-26177	8	38	becoming	become	VERB
fbem-26177	8	39	one	one	NUM
fbem-26177	8	40	of	of	ADP
fbem-26177	8	41	the	the	DET
fbem-26177	8	42	most	most	ADV
fbem-26177	8	43	notable	notable	ADJ
fbem-26177	8	44	trends	trend	NOUN
fbem-26177	8	45	.	.	PUNCT
fbem-26177	9	1	this	this	DET
fbem-26177	9	2	form	form	NOUN
fbem-26177	9	3	of	of	ADP
fbem-26177	9	4	commerce	commerce	NOUN
fbem-26177	9	5	integrates	integrate	NOUN
fbem-26177	9	6	entertainment	entertainment	NOUN
fbem-26177	9	7	,	,	PUNCT
fbem-26177	9	8	real	real	ADJ
fbem-26177	9	9	-	-	PUNCT
fbem-26177	9	10	time	time	NOUN
fbem-26177	9	11	interaction	interaction	NOUN
fbem-26177	9	12	,	,	PUNCT
fbem-26177	9	13	and	and	CCONJ
fbem-26177	9	14	immediate	immediate	ADJ
fbem-26177	9	15	purchasing	purchasing	NOUN
fbem-26177	9	16	opportunities	opportunity	NOUN
fbem-26177	9	17	,	,	PUNCT
fbem-26177	9	18	all	all	PRON
fbem-26177	9	19	facilitated	facilitate	VERB
fbem-26177	9	20	by	by	ADP
fbem-26177	9	21	the	the	DET
fbem-26177	9	22	engagement	engagement	NOUN
fbem-26177	9	23	of	of	ADP
fbem-26177	9	24	influencers	influencer	NOUN
fbem-26177	9	25	—	—	PUNCT
fbem-26177	9	26	individuals	individual	NOUN
fbem-26177	9	27	with	with	ADP
fbem-26177	9	28	a	a	DET
fbem-26177	9	29	strong	strong	ADJ
fbem-26177	9	30	social	social	ADJ
fbem-26177	9	31	media	medium	NOUN
fbem-26177	9	32	presence	presence	NOUN
fbem-26177	9	33	who	who	PRON
fbem-26177	9	34	are	be	AUX
fbem-26177	9	35	trusted	trust	VERB
fbem-26177	9	36	by	by	ADP
fbem-26177	9	37	their	their	PRON
fbem-26177	9	38	followers	follower	NOUN
fbem-26177	9	39	.	.	PUNCT
fbem-26177	10	1	influencers	influencer	NOUN
fbem-26177	10	2	act	act	VERB
fbem-26177	10	3	as	as	ADP
fbem-26177	10	4	intermediaries	intermediary	NOUN
fbem-26177	10	5	between	between	ADP
fbem-26177	10	6	brands	brand	NOUN
fbem-26177	10	7	and	and	CCONJ
fbem-26177	10	8	consumers	consumer	NOUN
fbem-26177	10	9	,	,	PUNCT
fbem-26177	10	10	using	use	VERB
fbem-26177	10	11	live	live	ADJ
fbem-26177	10	12	streaming	streaming	NOUN
fbem-26177	10	13	to	to	PART
fbem-26177	10	14	demonstrate	demonstrate	VERB
fbem-26177	10	15	products	product	NOUN
fbem-26177	10	16	,	,	PUNCT
fbem-26177	10	17	answer	answer	NOUN
fbem-26177	10	18	questions	question	NOUN
fbem-26177	10	19	,	,	PUNCT
fbem-26177	10	20	and	and	CCONJ
fbem-26177	10	21	offer	offer	VERB
fbem-26177	10	22	promotions	promotion	NOUN
fbem-26177	10	23	,	,	PUNCT
fbem-26177	10	24	thereby	thereby	ADV
fbem-26177	10	25	influencing	influence	VERB
fbem-26177	10	26	consumer	consumer	NOUN
fbem-26177	10	27	purchasing	purchasing	NOUN
fbem-26177	10	28	decisions	decision	NOUN
fbem-26177	10	29	in	in	ADP
fbem-26177	10	30	a	a	DET
fbem-26177	10	31	more	more	ADV
fbem-26177	10	32	personal	personal	ADJ
fbem-26177	10	33	and	and	CCONJ
fbem-26177	10	34	engaging	engaging	ADJ
fbem-26177	10	35	manner	manner	NOUN
fbem-26177	10	36	than	than	ADP
fbem-26177	10	37	traditional	traditional	ADJ
fbem-26177	10	38	marketing	marketing	NOUN
fbem-26177	10	39	.	.	PUNCT
fbem-26177	11	1	the	the	DET
fbem-26177	11	2	influencer	influencer	NOUN
fbem-26177	11	3	economy	economy	NOUN
fbem-26177	11	4	itself	itself	PRON
fbem-26177	11	5	has	have	AUX
fbem-26177	11	6	become	become	VERB
fbem-26177	11	7	a	a	DET
fbem-26177	11	8	dominant	dominant	ADJ
fbem-26177	11	9	force	force	NOUN
fbem-26177	11	10	in	in	ADP
fbem-26177	11	11	digital	digital	ADJ
fbem-26177	11	12	marketing	marketing	NOUN
fbem-26177	11	13	,	,	PUNCT
fbem-26177	11	14	with	with	ADP
fbem-26177	11	15	businesses	business	NOUN
fbem-26177	11	16	increasingly	increasingly	ADV
fbem-26177	11	17	relying	rely	VERB
fbem-26177	11	18	on	on	ADP
fbem-26177	11	19	the	the	DET
fbem-26177	11	20	authenticity	authenticity	NOUN
fbem-26177	11	21	and	and	CCONJ
fbem-26177	11	22	reach	reach	NOUN
fbem-26177	11	23	of	of	ADP
fbem-26177	11	24	influencers	influencer	NOUN
fbem-26177	11	25	to	to	PART
fbem-26177	11	26	promote	promote	VERB
fbem-26177	11	27	their	their	PRON
fbem-26177	11	28	products	product	NOUN
fbem-26177	11	29	.	.	PUNCT
fbem-26177	12	1	unlike	unlike	ADP
fbem-26177	12	2	standard	standard	ADJ
fbem-26177	12	3	advertising	advertising	NOUN
fbem-26177	12	4	,	,	PUNCT
fbem-26177	12	5	where	where	SCONJ
fbem-26177	12	6	product	product	NOUN
fbem-26177	12	7	promotion	promotion	NOUN
fbem-26177	12	8	is	be	AUX
fbem-26177	12	9	often	often	ADV
fbem-26177	12	10	detached	detach	VERB
fbem-26177	12	11	and	and	CCONJ
fbem-26177	12	12	impersonal	impersonal	ADJ
fbem-26177	12	13	,	,	PUNCT
fbem-26177	12	14	ecommerce	ecommerce	NOUN
fbem-26177	12	15	live	live	ADJ
fbem-26177	12	16	streaming	streaming	NOUN
fbem-26177	12	17	allows	allow	VERB
fbem-26177	12	18	consumers	consumer	NOUN
fbem-26177	12	19	to	to	PART
fbem-26177	12	20	interact	interact	VERB
fbem-26177	12	21	directly	directly	ADV
fbem-26177	12	22	with	with	ADP
fbem-26177	12	23	influencers	influencer	NOUN
fbem-26177	12	24	and	and	CCONJ
fbem-26177	12	25	gain	gain	VERB
fbem-26177	12	26	real	real	ADJ
fbem-26177	12	27	-	-	PUNCT
fbem-26177	12	28	time	time	NOUN
fbem-26177	12	29	information	information	NOUN
fbem-26177	12	30	about	about	ADP
fbem-26177	12	31	products	product	NOUN
fbem-26177	12	32	.	.	PUNCT
fbem-26177	13	1	this	this	DET
fbem-26177	13	2	dynamic	dynamic	ADJ
fbem-26177	13	3	interaction	interaction	NOUN
fbem-26177	13	4	fosters	foster	VERB
fbem-26177	13	5	consumer	consumer	NOUN
fbem-26177	13	6	trust	trust	NOUN
fbem-26177	13	7	and	and	CCONJ
fbem-26177	13	8	increases	increase	VERB
fbem-26177	13	9	engagement	engagement	NOUN
fbem-26177	13	10	,	,	PUNCT
fbem-26177	13	11	creating	create	VERB
fbem-26177	13	12	an	an	DET
fbem-26177	13	13	environment	environment	NOUN
fbem-26177	13	14	where	where	SCONJ
fbem-26177	13	15	purchasing	purchasing	NOUN
fbem-26177	13	16	decisions	decision	NOUN
fbem-26177	13	17	are	be	AUX
fbem-26177	13	18	often	often	ADV
fbem-26177	13	19	made	make	VERB
fbem-26177	13	20	more	more	ADV
fbem-26177	13	21	impulsively	impulsively	ADV
fbem-26177	13	22	due	due	ADJ
fbem-26177	13	23	to	to	ADP
fbem-26177	13	24	the	the	DET
fbem-26177	13	25	sense	sense	NOUN
fbem-26177	13	26	of	of	ADP
fbem-26177	13	27	urgency	urgency	NOUN
fbem-26177	13	28	and	and	CCONJ
fbem-26177	13	29	excitement	excitement	NOUN
fbem-26177	13	30	generated	generate	VERB
fbem-26177	13	31	during	during	ADP
fbem-26177	13	32	live	live	ADJ
fbem-26177	13	33	broadcasts	broadcast	NOUN
fbem-26177	13	34	.	.	PUNCT
fbem-26177	14	1	live	live	ADJ
fbem-26177	14	2	streaming	streaming	NOUN
fbem-26177	14	3	is	be	AUX
fbem-26177	14	4	particularly	particularly	ADV
fbem-26177	14	5	appealing	appeal	VERB
fbem-26177	14	6	to	to	ADP
fbem-26177	14	7	younger	young	ADJ
fbem-26177	14	8	audiences	audience	NOUN
fbem-26177	14	9	,	,	PUNCT
fbem-26177	14	10	who	who	PRON
fbem-26177	14	11	value	value	VERB
fbem-26177	14	12	authenticity	authenticity	NOUN
fbem-26177	14	13	,	,	PUNCT
fbem-26177	14	14	immediacy	immediacy	NOUN
fbem-26177	14	15	,	,	PUNCT
fbem-26177	14	16	and	and	CCONJ
fbem-26177	14	17	interactivity	interactivity	NOUN
fbem-26177	14	18	in	in	ADP
fbem-26177	14	19	their	their	PRON
fbem-26177	14	20	online	online	ADJ
fbem-26177	14	21	experiences	experience	NOUN
fbem-26177	14	22	[	[	X
fbem-26177	14	23	1	1	NUM
fbem-26177	14	24	]	]	PUNCT
fbem-26177	14	25	.	.	PUNCT
fbem-26177	15	1	the	the	DET
fbem-26177	15	2	scale	scale	NOUN
fbem-26177	15	3	of	of	ADP
fbem-26177	15	4	this	this	DET
fbem-26177	15	5	market	market	NOUN
fbem-26177	15	6	is	be	AUX
fbem-26177	15	7	substantial	substantial	ADJ
fbem-26177	15	8	.	.	PUNCT
fbem-26177	16	1	in	in	ADP
fbem-26177	16	2	china	china	PROPN
fbem-26177	16	3	,	,	PUNCT
fbem-26177	16	4	which	which	PRON
fbem-26177	16	5	has	have	AUX
fbem-26177	16	6	led	lead	VERB
fbem-26177	16	7	the	the	DET
fbem-26177	16	8	global	global	ADJ
fbem-26177	16	9	boom	boom	NOUN
fbem-26177	16	10	in	in	ADP
fbem-26177	16	11	e	e	NOUN
fbem-26177	16	12	-	-	NOUN
fbem-26177	16	13	commerce	commerce	NOUN
fbem-26177	16	14	live	live	ADJ
fbem-26177	16	15	streaming	streaming	NOUN
fbem-26177	16	16	,	,	PUNCT
fbem-26177	16	17	platforms	platform	NOUN
fbem-26177	16	18	such	such	ADJ
fbem-26177	16	19	as	as	ADP
fbem-26177	16	20	taobao	taobao	PROPN
fbem-26177	16	21	live	live	VERB
fbem-26177	16	22	,	,	PUNCT
fbem-26177	16	23	douyin	douyin	PROPN
fbem-26177	16	24	(	(	PUNCT
fbem-26177	16	25	the	the	DET
fbem-26177	16	26	chinese	chinese	ADJ
fbem-26177	16	27	version	version	NOUN
fbem-26177	16	28	of	of	ADP
fbem-26177	16	29	tiktok	tiktok	NOUN
fbem-26177	16	30	)	)	PUNCT
fbem-26177	16	31	,	,	PUNCT
fbem-26177	16	32	and	and	CCONJ
fbem-26177	16	33	kuaishou	kuaishou	NOUN
fbem-26177	16	34	have	have	AUX
fbem-26177	16	35	transformed	transform	VERB
fbem-26177	16	36	the	the	DET
fbem-26177	16	37	way	way	NOUN
fbem-26177	16	38	consumers	consumer	NOUN
fbem-26177	16	39	shop	shop	VERB
fbem-26177	16	40	online	online	ADV
fbem-26177	16	41	.	.	PUNCT
fbem-26177	17	1	according	accord	VERB
fbem-26177	17	2	to	to	ADP
fbem-26177	17	3	the	the	DET
fbem-26177	17	4	2023	2023	NUM
fbem-26177	17	5	iresearch	iresearch	NOUN
fbem-26177	17	6	report	report	NOUN
fbem-26177	17	7	,	,	PUNCT
fbem-26177	17	8	the	the	DET
fbem-26177	17	9	market	market	NOUN
fbem-26177	17	10	size	size	NOUN
fbem-26177	17	11	for	for	ADP
fbem-26177	17	12	e	e	NOUN
fbem-26177	17	13	-	-	NOUN
fbem-26177	17	14	commerce	commerce	NOUN
fbem-26177	17	15	live	live	ADJ
fbem-26177	17	16	streaming	streaming	NOUN
fbem-26177	17	17	in	in	ADP
fbem-26177	17	18	china	china	PROPN
fbem-26177	17	19	alone	alone	ADV
fbem-26177	17	20	grew	grow	VERB
fbem-26177	17	21	to	to	ADP
fbem-26177	17	22	3.4879	3.4879	NUM
fbem-26177	17	23	trillion	trillion	NUM
fbem-26177	17	24	yuan	yuan	NOUN
fbem-26177	17	25	in	in	ADP
fbem-26177	17	26	2022	2022	NUM
fbem-26177	17	27	,	,	PUNCT
fbem-26177	17	28	a	a	DET
fbem-26177	17	29	staggering	staggering	ADJ
fbem-26177	17	30	increase	increase	NOUN
fbem-26177	17	31	from	from	ADP
fbem-26177	17	32	the	the	DET
fbem-26177	17	33	19.64	19.64	NUM
fbem-26177	17	34	billion	billion	NUM
fbem-26177	17	35	yuan	yuan	NOUN
fbem-26177	17	36	reported	report	VERB
fbem-26177	17	37	in	in	ADP
fbem-26177	17	38	2017	2017	NUM
fbem-26177	17	39	.	.	PUNCT
fbem-26177	18	1	this	this	DET
fbem-26177	18	2	growth	growth	NOUN
fbem-26177	18	3	reflects	reflect	VERB
fbem-26177	18	4	not	not	PART
fbem-26177	18	5	only	only	ADV
fbem-26177	18	6	the	the	DET
fbem-26177	18	7	increasing	increase	VERB
fbem-26177	18	8	popularity	popularity	NOUN
fbem-26177	18	9	of	of	ADP
fbem-26177	18	10	live	live	ADJ
fbem-26177	18	11	streaming	streaming	NOUN
fbem-26177	18	12	as	as	ADP
fbem-26177	18	13	a	a	DET
fbem-26177	18	14	marketing	marketing	NOUN
fbem-26177	18	15	tool	tool	NOUN
fbem-26177	18	16	but	but	CCONJ
fbem-26177	18	17	also	also	ADV
fbem-26177	18	18	the	the	DET
fbem-26177	18	19	expanding	expand	VERB
fbem-26177	18	20	role	role	NOUN
fbem-26177	18	21	of	of	ADP
fbem-26177	18	22	influencers	influencer	NOUN
fbem-26177	18	23	in	in	ADP
fbem-26177	18	24	driving	drive	VERB
fbem-26177	18	25	consumer	consumer	NOUN
fbem-26177	18	26	behavior	behavior	NOUN
fbem-26177	18	27	[	[	X
fbem-26177	18	28	2	2	NUM
fbem-26177	18	29	]	]	PUNCT
fbem-26177	18	30	.	.	PUNCT
fbem-26177	19	1	at	at	ADP
fbem-26177	19	2	its	its	PRON
fbem-26177	19	3	core	core	NOUN
fbem-26177	19	4	,	,	PUNCT
fbem-26177	19	5	e	e	NOUN
fbem-26177	19	6	-	-	NOUN
fbem-26177	19	7	commerce	commerce	NOUN
fbem-26177	19	8	live	live	ADJ
fbem-26177	19	9	streaming	streaming	NOUN
fbem-26177	19	10	transforms	transform	VERB
fbem-26177	19	11	the	the	DET
fbem-26177	19	12	traditional	traditional	ADJ
fbem-26177	19	13	shopping	shopping	NOUN
fbem-26177	19	14	experience	experience	NOUN
fbem-26177	19	15	by	by	ADP
fbem-26177	19	16	creating	create	VERB
fbem-26177	19	17	a	a	DET
fbem-26177	19	18	virtual	virtual	ADJ
fbem-26177	19	19	marketplace	marketplace	NOUN
fbem-26177	19	20	where	where	SCONJ
fbem-26177	19	21	products	product	NOUN
fbem-26177	19	22	are	be	AUX
fbem-26177	19	23	showcased	showcase	VERB
fbem-26177	19	24	,	,	PUNCT
fbem-26177	19	25	tested	test	VERB
fbem-26177	19	26	,	,	PUNCT
fbem-26177	19	27	and	and	CCONJ
fbem-26177	19	28	endorsed	endorse	VERB
fbem-26177	19	29	by	by	ADP
fbem-26177	19	30	trusted	trust	VERB
fbem-26177	19	31	influencers	influencer	NOUN
fbem-26177	19	32	in	in	ADP
fbem-26177	19	33	real	real	ADJ
fbem-26177	19	34	time	time	NOUN
fbem-26177	19	35	.	.	PUNCT
fbem-26177	20	1	consumers	consumer	NOUN
fbem-26177	20	2	feel	feel	VERB
fbem-26177	20	3	a	a	DET
fbem-26177	20	4	closer	close	ADJ
fbem-26177	20	5	connection	connection	NOUN
fbem-26177	20	6	to	to	ADP
fbem-26177	20	7	both	both	DET
fbem-26177	20	8	the	the	DET
fbem-26177	20	9	products	product	NOUN
fbem-26177	20	10	and	and	CCONJ
fbem-26177	20	11	the	the	DET
fbem-26177	20	12	influencers	influencer	NOUN
fbem-26177	20	13	presenting	present	VERB
fbem-26177	20	14	them	they	PRON
fbem-26177	20	15	,	,	PUNCT
fbem-26177	20	16	making	make	VERB
fbem-26177	20	17	them	they	PRON
fbem-26177	20	18	more	more	ADV
fbem-26177	20	19	likely	likely	ADJ
fbem-26177	20	20	to	to	PART
fbem-26177	20	21	make	make	VERB
fbem-26177	20	22	purchases	purchase	NOUN
fbem-26177	20	23	.	.	PUNCT
fbem-26177	21	1	this	this	DET
fbem-26177	21	2	new	new	ADJ
fbem-26177	21	3	format	format	NOUN
fbem-26177	21	4	has	have	AUX
fbem-26177	21	5	disrupted	disrupt	VERB
fbem-26177	21	6	conventional	conventional	ADJ
fbem-26177	21	7	e	e	NOUN
fbem-26177	21	8	-	-	NOUN
fbem-26177	21	9	commerce	commerce	NOUN
fbem-26177	21	10	models	model	NOUN
fbem-26177	21	11	,	,	PUNCT
fbem-26177	21	12	which	which	PRON
fbem-26177	21	13	rely	rely	VERB
fbem-26177	21	14	more	more	ADV
fbem-26177	21	15	on	on	ADP
fbem-26177	21	16	static	static	ADJ
fbem-26177	21	17	product	product	NOUN
fbem-26177	21	18	listings	listing	NOUN
fbem-26177	21	19	and	and	CCONJ
fbem-26177	21	20	impersonal	impersonal	ADJ
fbem-26177	21	21	reviews	review	NOUN
fbem-26177	21	22	,	,	PUNCT
fbem-26177	21	23	providing	provide	VERB
fbem-26177	21	24	consumers	consumer	NOUN
fbem-26177	21	25	with	with	ADP
fbem-26177	21	26	a	a	DET
fbem-26177	21	27	more	more	ADV
fbem-26177	21	28	immersive	immersive	ADJ
fbem-26177	21	29	and	and	CCONJ
fbem-26177	21	30	engaging	engaging	ADJ
fbem-26177	21	31	way	way	NOUN
fbem-26177	21	32	to	to	ADP
fbem-26177	21	33	shop	shop	NOUN
fbem-26177	21	34	.	.	PUNCT
fbem-26177	22	1	however	however	ADV
fbem-26177	22	2	,	,	PUNCT
fbem-26177	22	3	despite	despite	SCONJ
fbem-26177	22	4	the	the	DET
fbem-26177	22	5	obvious	obvious	ADJ
fbem-26177	22	6	benefits	benefit	NOUN
fbem-26177	22	7	,	,	PUNCT
fbem-26177	22	8	e	e	NOUN
fbem-26177	22	9	-	-	NOUN
fbem-26177	22	10	commerce	commerce	NOUN
fbem-26177	22	11	live	live	ADJ
fbem-26177	22	12	streaming	streaming	NOUN
fbem-26177	22	13	also	also	ADV
fbem-26177	22	14	presents	present	VERB
fbem-26177	22	15	challenges	challenge	NOUN
fbem-26177	22	16	.	.	PUNCT
fbem-26177	23	1	while	while	SCONJ
fbem-26177	23	2	influencers	influencer	NOUN
fbem-26177	23	3	often	often	ADV
fbem-26177	23	4	boost	boost	VERB
fbem-26177	23	5	sales	sale	NOUN
fbem-26177	23	6	through	through	ADP
fbem-26177	23	7	their	their	PRON
fbem-26177	23	8	relatability	relatability	NOUN
fbem-26177	23	9	and	and	CCONJ
fbem-26177	23	10	ability	ability	NOUN
fbem-26177	23	11	to	to	PART
fbem-26177	23	12	build	build	VERB
fbem-26177	23	13	trust	trust	NOUN
fbem-26177	23	14	with	with	ADP
fbem-26177	23	15	their	their	PRON
fbem-26177	23	16	audience	audience	NOUN
fbem-26177	23	17	,	,	PUNCT
fbem-26177	23	18	there	there	PRON
fbem-26177	23	19	are	be	VERB
fbem-26177	23	20	concerns	concern	NOUN
fbem-26177	23	21	over	over	ADP
fbem-26177	23	22	over	over	ADP
fbem-26177	23	23	-	-	PUNCT
fbem-26177	23	24	promotion	promotion	NOUN
fbem-26177	23	25	,	,	PUNCT
fbem-26177	23	26	misleading	mislead	VERB
fbem-26177	23	27	claims	claim	NOUN
fbem-26177	23	28	,	,	PUNCT
fbem-26177	23	29	and	and	CCONJ
fbem-26177	23	30	the	the	DET
fbem-26177	23	31	pressures	pressure	NOUN
fbem-26177	23	32	of	of	ADP
fbem-26177	23	33	impulse	impulse	ADJ
fbem-26177	23	34	buying	buying	NOUN
fbem-26177	23	35	.	.	PUNCT
fbem-26177	24	1	as	as	SCONJ
fbem-26177	24	2	live	live	ADJ
fbem-26177	24	3	streaming	streaming	NOUN
fbem-26177	24	4	continues	continue	VERB
fbem-26177	24	5	to	to	PART
fbem-26177	24	6	grow	grow	VERB
fbem-26177	24	7	,	,	PUNCT
fbem-26177	24	8	so	so	ADV
fbem-26177	24	9	too	too	ADV
fbem-26177	24	10	does	do	VERB
fbem-26177	24	11	the	the	DET
fbem-26177	24	12	need	need	NOUN
fbem-26177	24	13	for	for	ADP
fbem-26177	24	14	regulation	regulation	NOUN
fbem-26177	24	15	and	and	CCONJ
fbem-26177	24	16	transparency	transparency	NOUN
fbem-26177	24	17	to	to	PART
fbem-26177	24	18	ensure	ensure	VERB
fbem-26177	24	19	consumers	consumer	NOUN
fbem-26177	24	20	are	be	AUX
fbem-26177	24	21	making	make	VERB
fbem-26177	24	22	informed	informed	ADJ
fbem-26177	24	23	purchasing	purchasing	NOUN
fbem-26177	24	24	decisions	decision	NOUN
fbem-26177	24	25	.	.	PUNCT
fbem-26177	25	1	this	this	DET
fbem-26177	25	2	paper	paper	NOUN
fbem-26177	25	3	will	will	AUX
fbem-26177	25	4	delve	delve	VERB
fbem-26177	25	5	into	into	ADP
fbem-26177	25	6	both	both	CCONJ
fbem-26177	25	7	the	the	DET
fbem-26177	25	8	positive	positive	ADJ
fbem-26177	25	9	and	and	CCONJ
fbem-26177	25	10	negative	negative	ADJ
fbem-26177	25	11	impacts	impact	NOUN
fbem-26177	25	12	of	of	ADP
fbem-26177	25	13	e	e	NOUN
fbem-26177	25	14	-	-	NOUN
fbem-26177	25	15	commerce	commerce	NOUN
fbem-26177	25	16	live	live	VERB
fbem-26177	25	17	streaming	streaming	NOUN
fbem-26177	25	18	on	on	ADP
fbem-26177	25	19	consumer	consumer	NOUN
fbem-26177	25	20	purchasing	purchasing	NOUN
fbem-26177	25	21	behavior	behavior	NOUN
fbem-26177	25	22	.	.	PUNCT
fbem-26177	26	1	it	it	PRON
fbem-26177	26	2	will	will	AUX
fbem-26177	26	3	explore	explore	VERB
fbem-26177	26	4	how	how	SCONJ
fbem-26177	26	5	influencers	influencer	NOUN
fbem-26177	26	6	shape	shape	VERB
fbem-26177	26	7	consumer	consumer	NOUN
fbem-26177	26	8	trust	trust	NOUN
fbem-26177	26	9	,	,	PUNCT
fbem-26177	26	10	the	the	DET
fbem-26177	26	11	strategies	strategy	NOUN
fbem-26177	26	12	businesses	business	NOUN
fbem-26177	26	13	employ	employ	VERB
fbem-26177	26	14	to	to	PART
fbem-26177	26	15	maximize	maximize	VERB
fbem-26177	26	16	conversions	conversion	NOUN
fbem-26177	26	17	,	,	PUNCT
fbem-26177	26	18	and	and	CCONJ
fbem-26177	26	19	the	the	DET
fbem-26177	26	20	psychological	psychological	ADJ
fbem-26177	26	21	factors	factor	NOUN
fbem-26177	26	22	that	that	PRON
fbem-26177	26	23	drive	drive	VERB
fbem-26177	26	24	impulsive	impulsive	ADJ
fbem-26177	26	25	buying	buying	NOUN
fbem-26177	26	26	during	during	ADP
fbem-26177	26	27	live	live	ADJ
fbem-26177	26	28	streams	stream	NOUN
fbem-26177	26	29	.	.	PUNCT
fbem-26177	27	1	additionally	additionally	ADV
fbem-26177	27	2	,	,	PUNCT
fbem-26177	27	3	it	it	PRON
fbem-26177	27	4	will	will	AUX
fbem-26177	27	5	examine	examine	VERB
fbem-26177	27	6	the	the	DET
fbem-26177	27	7	future	future	NOUN
fbem-26177	27	8	of	of	ADP
fbem-26177	27	9	e	e	NOUN
fbem-26177	27	10	-	-	NOUN
fbem-26177	27	11	commerce	commerce	NOUN
fbem-26177	27	12	live	live	ADJ
fbem-26177	27	13	streaming	streaming	NOUN
fbem-26177	27	14	,	,	PUNCT
fbem-26177	27	15	addressing	address	VERB
fbem-26177	27	16	potential	potential	ADJ
fbem-26177	27	17	challenges	challenge	NOUN
fbem-26177	27	18	and	and	CCONJ
fbem-26177	27	19	opportunities	opportunity	NOUN
fbem-26177	27	20	for	for	ADP
fbem-26177	27	21	growth	growth	NOUN
fbem-26177	27	22	in	in	ADP
fbem-26177	27	23	this	this	DET
fbem-26177	27	24	rapidly	rapidly	ADV
fbem-26177	27	25	evolving	evolve	VERB
fbem-26177	27	26	market	market	NOUN
fbem-26177	27	27	.	.	PUNCT
fbem-26177	28	1	2	2	X
fbem-26177	28	2	.	.	X
fbem-26177	28	3	overview	overview	NOUN
fbem-26177	28	4	of	of	ADP
fbem-26177	28	5	the	the	DET
fbem-26177	28	6	influencer	influencer	NOUN
fbem-26177	28	7	economy	economy	NOUN
fbem-26177	28	8	and	and	CCONJ
fbem-26177	28	9	e	e	NOUN
fbem-26177	28	10	-	-	NOUN
fbem-26177	28	11	comeerce	comeerce	ADV
fbem-26177	28	12	live	live	VERB
fbem-26177	28	13	streaming	stream	VERB
fbem-26177	28	14	2.1	2.1	NUM
fbem-26177	28	15	.	.	PUNCT
fbem-26177	29	1	the	the	DET
fbem-26177	29	2	influencer	influencer	NOUN
fbem-26177	29	3	economy	economy	NOUN
fbem-26177	29	4	the	the	DET
fbem-26177	29	5	influencer	influencer	NOUN
fbem-26177	29	6	economy	economy	NOUN
fbem-26177	29	7	refers	refer	VERB
fbem-26177	29	8	to	to	ADP
fbem-26177	29	9	the	the	DET
fbem-26177	29	10	system	system	NOUN
fbem-26177	29	11	in	in	ADP
fbem-26177	29	12	which	which	PRON
fbem-26177	29	13	individuals	individual	NOUN
fbem-26177	29	14	with	with	ADP
fbem-26177	29	15	significant	significant	ADJ
fbem-26177	29	16	followings	following	NOUN
fbem-26177	29	17	on	on	ADP
fbem-26177	29	18	social	social	ADJ
fbem-26177	29	19	media	medium	NOUN
fbem-26177	29	20	platforms	platform	NOUN
fbem-26177	29	21	act	act	VERB
fbem-26177	29	22	as	as	ADP
fbem-26177	29	23	intermediaries	intermediary	NOUN
fbem-26177	29	24	between	between	ADP
fbem-26177	29	25	brands	brand	NOUN
fbem-26177	29	26	and	and	CCONJ
fbem-26177	29	27	consumers	consumer	NOUN
fbem-26177	29	28	.	.	PUNCT
fbem-26177	30	1	these	these	DET
fbem-26177	30	2	influencers	influencer	NOUN
fbem-26177	30	3	,	,	PUNCT
fbem-26177	30	4	ranging	range	VERB
fbem-26177	30	5	from	from	ADP
fbem-26177	30	6	macroinfluencers	macroinfluencer	NOUN
fbem-26177	30	7	with	with	ADP
fbem-26177	30	8	millions	million	NOUN
fbem-26177	30	9	of	of	ADP
fbem-26177	30	10	followers	follower	NOUN
fbem-26177	30	11	to	to	ADP
fbem-26177	30	12	micro	micro	NOUN
fbem-26177	30	13	-	-	NOUN
fbem-26177	30	14	influencers	influencer	NOUN
fbem-26177	30	15	with	with	ADP
fbem-26177	30	16	smaller	small	ADJ
fbem-26177	30	17	yet	yet	CCONJ
fbem-26177	30	18	highly	highly	ADV
fbem-26177	30	19	engaged	engaged	ADJ
fbem-26177	30	20	audiences	audience	NOUN
fbem-26177	30	21	,	,	PUNCT
fbem-26177	30	22	have	have	AUX
fbem-26177	30	23	become	become	VERB
fbem-26177	30	24	pivotal	pivotal	ADJ
fbem-26177	30	25	in	in	ADP
fbem-26177	30	26	shaping	shape	VERB
fbem-26177	30	27	consumer	consumer	NOUN
fbem-26177	30	28	behavior	behavior	NOUN
fbem-26177	30	29	.	.	PUNCT
fbem-26177	31	1	influencers	influencer	NOUN
fbem-26177	31	2	typically	typically	ADV
fbem-26177	31	3	103	103	NUM
fbem-26177	31	4	specialize	specialize	NOUN
fbem-26177	31	5	in	in	ADP
fbem-26177	31	6	specific	specific	ADJ
fbem-26177	31	7	niches	niche	NOUN
fbem-26177	31	8	,	,	PUNCT
fbem-26177	31	9	such	such	ADJ
fbem-26177	31	10	as	as	ADP
fbem-26177	31	11	beauty	beauty	NOUN
fbem-26177	31	12	,	,	PUNCT
fbem-26177	31	13	fashion	fashion	NOUN
fbem-26177	31	14	,	,	PUNCT
fbem-26177	31	15	technology	technology	NOUN
fbem-26177	31	16	,	,	PUNCT
fbem-26177	31	17	or	or	CCONJ
fbem-26177	31	18	lifestyle	lifestyle	NOUN
fbem-26177	31	19	,	,	PUNCT
fbem-26177	31	20	and	and	CCONJ
fbem-26177	31	21	their	their	PRON
fbem-26177	31	22	product	product	NOUN
fbem-26177	31	23	endorsements	endorsement	NOUN
fbem-26177	31	24	are	be	AUX
fbem-26177	31	25	perceived	perceive	VERB
fbem-26177	31	26	as	as	ADP
fbem-26177	31	27	authentic	authentic	ADJ
fbem-26177	31	28	,	,	PUNCT
fbem-26177	31	29	personalized	personalized	ADJ
fbem-26177	31	30	,	,	PUNCT
fbem-26177	31	31	and	and	CCONJ
fbem-26177	31	32	trustworthy	trustworthy	ADJ
fbem-26177	31	33	compared	compare	VERB
fbem-26177	31	34	to	to	ADP
fbem-26177	31	35	traditional	traditional	ADJ
fbem-26177	31	36	advertising	advertising	NOUN
fbem-26177	31	37	.	.	PUNCT
fbem-26177	32	1	according	accord	VERB
fbem-26177	32	2	to	to	ADP
fbem-26177	32	3	abidin	abidin	PROPN
fbem-26177	32	4	,	,	PUNCT
fbem-26177	32	5	this	this	DET
fbem-26177	32	6	perceived	perceive	VERB
fbem-26177	32	7	authenticity	authenticity	NOUN
fbem-26177	32	8	is	be	AUX
fbem-26177	32	9	central	central	ADJ
fbem-26177	32	10	to	to	ADP
fbem-26177	32	11	the	the	DET
fbem-26177	32	12	influencer	influencer	NOUN
fbem-26177	32	13	economy	economy	NOUN
fbem-26177	32	14	,	,	PUNCT
fbem-26177	32	15	as	as	SCONJ
fbem-26177	32	16	consumers	consumer	NOUN
fbem-26177	32	17	tend	tend	VERB
fbem-26177	32	18	to	to	PART
fbem-26177	32	19	view	view	VERB
fbem-26177	32	20	influencers	influencer	NOUN
fbem-26177	32	21	as	as	ADP
fbem-26177	32	22	relatable	relatable	ADJ
fbem-26177	32	23	individuals	individual	NOUN
fbem-26177	32	24	who	who	PRON
fbem-26177	32	25	offer	offer	VERB
fbem-26177	32	26	unbiased	unbiased	ADJ
fbem-26177	32	27	product	product	NOUN
fbem-26177	32	28	recommendations	recommendation	NOUN
fbem-26177	32	29	[	[	X
fbem-26177	32	30	3	3	NUM
fbem-26177	32	31	]	]	PUNCT
fbem-26177	32	32	.	.	PUNCT
fbem-26177	33	1	research	research	NOUN
fbem-26177	33	2	shows	show	VERB
fbem-26177	33	3	that	that	SCONJ
fbem-26177	33	4	influencer	influencer	NOUN
fbem-26177	33	5	marketing	marketing	NOUN
fbem-26177	33	6	significantly	significantly	ADV
fbem-26177	33	7	increases	increase	VERB
fbem-26177	33	8	brand	brand	NOUN
fbem-26177	33	9	awareness	awareness	NOUN
fbem-26177	33	10	,	,	PUNCT
fbem-26177	33	11	consumer	consumer	NOUN
fbem-26177	33	12	trust	trust	NOUN
fbem-26177	33	13	,	,	PUNCT
fbem-26177	33	14	and	and	CCONJ
fbem-26177	33	15	engagement	engagement	NOUN
fbem-26177	33	16	.	.	PUNCT
fbem-26177	34	1	influencers	influencer	NOUN
fbem-26177	34	2	play	play	VERB
fbem-26177	34	3	a	a	DET
fbem-26177	34	4	key	key	ADJ
fbem-26177	34	5	role	role	NOUN
fbem-26177	34	6	in	in	ADP
fbem-26177	34	7	shaping	shape	VERB
fbem-26177	34	8	consumer	consumer	NOUN
fbem-26177	34	9	perceptions	perception	NOUN
fbem-26177	34	10	by	by	ADP
fbem-26177	34	11	offering	offer	VERB
fbem-26177	34	12	relatable	relatable	ADJ
fbem-26177	34	13	narratives	narrative	NOUN
fbem-26177	34	14	and	and	CCONJ
fbem-26177	34	15	personalized	personalized	ADJ
fbem-26177	34	16	endorsements	endorsement	NOUN
fbem-26177	34	17	.	.	PUNCT
fbem-26177	35	1	brands	brand	NOUN
fbem-26177	35	2	have	have	AUX
fbem-26177	35	3	recognized	recognize	VERB
fbem-26177	35	4	this	this	DET
fbem-26177	35	5	shift	shift	NOUN
fbem-26177	35	6	and	and	CCONJ
fbem-26177	35	7	now	now	ADV
fbem-26177	35	8	invest	invest	VERB
fbem-26177	35	9	heavily	heavily	ADV
fbem-26177	35	10	in	in	ADP
fbem-26177	35	11	influencer	influencer	NOUN
fbem-26177	35	12	partnerships	partnership	NOUN
fbem-26177	35	13	.	.	PUNCT
fbem-26177	36	1	the	the	DET
fbem-26177	36	2	global	global	ADJ
fbem-26177	36	3	influencer	influencer	NOUN
fbem-26177	36	4	marketing	marketing	NOUN
fbem-26177	36	5	industry	industry	NOUN
fbem-26177	36	6	is	be	AUX
fbem-26177	36	7	projected	project	VERB
fbem-26177	36	8	to	to	PART
fbem-26177	36	9	reach	reach	VERB
fbem-26177	36	10	$	$	SYM
fbem-26177	36	11	21.1	21.1	NUM
fbem-26177	36	12	billion	billion	NUM
fbem-26177	36	13	by	by	ADP
fbem-26177	36	14	2023	2023	NUM
fbem-26177	36	15	,	,	PUNCT
fbem-26177	36	16	reflecting	reflect	VERB
fbem-26177	36	17	the	the	DET
fbem-26177	36	18	growing	grow	VERB
fbem-26177	36	19	influence	influence	NOUN
fbem-26177	36	20	of	of	ADP
fbem-26177	36	21	social	social	ADJ
fbem-26177	36	22	media	medium	NOUN
fbem-26177	36	23	personalities	personality	NOUN
fbem-26177	36	24	on	on	ADP
fbem-26177	36	25	purchasing	purchase	VERB
fbem-26177	36	26	decisions	decision	NOUN
fbem-26177	36	27	[	[	X
fbem-26177	36	28	4	4	NUM
fbem-26177	36	29	]	]	PUNCT
fbem-26177	36	30	.	.	PUNCT
fbem-26177	37	1	microinfluencers	microinfluencer	NOUN
fbem-26177	37	2	have	have	AUX
fbem-26177	37	3	emerged	emerge	VERB
fbem-26177	37	4	as	as	ADV
fbem-26177	37	5	particularly	particularly	ADV
fbem-26177	37	6	valuable	valuable	ADJ
fbem-26177	37	7	in	in	ADP
fbem-26177	37	8	the	the	DET
fbem-26177	37	9	influencer	influencer	NOUN
fbem-26177	37	10	economy	economy	NOUN
fbem-26177	37	11	,	,	PUNCT
fbem-26177	37	12	as	as	SCONJ
fbem-26177	37	13	their	their	PRON
fbem-26177	37	14	smaller	small	ADJ
fbem-26177	37	15	yet	yet	ADV
fbem-26177	37	16	dedicated	dedicated	ADJ
fbem-26177	37	17	followings	following	NOUN
fbem-26177	37	18	typically	typically	ADV
fbem-26177	37	19	exhibit	exhibit	VERB
fbem-26177	37	20	higher	high	ADJ
fbem-26177	37	21	levels	level	NOUN
fbem-26177	37	22	of	of	ADP
fbem-26177	37	23	engagement	engagement	NOUN
fbem-26177	37	24	and	and	CCONJ
fbem-26177	37	25	stronger	strong	ADJ
fbem-26177	37	26	purchase	purchase	NOUN
fbem-26177	37	27	intent	intent	NOUN
fbem-26177	37	28	compared	compare	VERB
fbem-26177	37	29	to	to	ADP
fbem-26177	37	30	larger	large	ADJ
fbem-26177	37	31	,	,	PUNCT
fbem-26177	37	32	more	more	ADV
fbem-26177	37	33	generalized	generalized	ADJ
fbem-26177	37	34	audiences	audience	NOUN
fbem-26177	37	35	[	[	X
fbem-26177	37	36	5	5	NUM
fbem-26177	37	37	]	]	PUNCT
fbem-26177	37	38	.	.	PUNCT
fbem-26177	38	1	their	their	PRON
fbem-26177	38	2	ability	ability	NOUN
fbem-26177	38	3	to	to	PART
fbem-26177	38	4	build	build	VERB
fbem-26177	38	5	niche	niche	NOUN
fbem-26177	38	6	communities	community	NOUN
fbem-26177	38	7	allows	allow	VERB
fbem-26177	38	8	them	they	PRON
fbem-26177	38	9	to	to	PART
fbem-26177	38	10	cultivate	cultivate	VERB
fbem-26177	38	11	trust	trust	NOUN
fbem-26177	38	12	,	,	PUNCT
fbem-26177	38	13	which	which	PRON
fbem-26177	38	14	is	be	AUX
fbem-26177	38	15	crucial	crucial	ADJ
fbem-26177	38	16	for	for	ADP
fbem-26177	38	17	driving	drive	VERB
fbem-26177	38	18	consumer	consumer	NOUN
fbem-26177	38	19	loyalty	loyalty	NOUN
fbem-26177	38	20	and	and	CCONJ
fbem-26177	38	21	repeat	repeat	NOUN
fbem-26177	38	22	purchases	purchase	NOUN
fbem-26177	38	23	[	[	X
fbem-26177	38	24	6	6	NUM
fbem-26177	38	25	]	]	PUNCT
fbem-26177	38	26	.	.	PUNCT
fbem-26177	39	1	influencers	influencer	NOUN
fbem-26177	39	2	'	'	PART
fbem-26177	39	3	success	success	NOUN
fbem-26177	39	4	in	in	ADP
fbem-26177	39	5	this	this	DET
fbem-26177	39	6	economy	economy	NOUN
fbem-26177	39	7	relies	rely	VERB
fbem-26177	39	8	heavily	heavily	ADV
fbem-26177	39	9	on	on	ADP
fbem-26177	39	10	the	the	DET
fbem-26177	39	11	parasocial	parasocial	ADJ
fbem-26177	39	12	relationships	relationship	NOUN
fbem-26177	39	13	they	they	PRON
fbem-26177	39	14	establish	establish	VERB
fbem-26177	39	15	with	with	ADP
fbem-26177	39	16	their	their	PRON
fbem-26177	39	17	followers	follower	NOUN
fbem-26177	39	18	.	.	PUNCT
fbem-26177	40	1	these	these	DET
fbem-26177	40	2	one	one	NUM
fbem-26177	40	3	-	-	PUNCT
fbem-26177	40	4	sided	sided	ADJ
fbem-26177	40	5	relationships	relationship	NOUN
fbem-26177	40	6	,	,	PUNCT
fbem-26177	40	7	where	where	SCONJ
fbem-26177	40	8	followers	follower	NOUN
fbem-26177	40	9	feel	feel	VERB
fbem-26177	40	10	emotionally	emotionally	ADV
fbem-26177	40	11	connected	connected	ADJ
fbem-26177	40	12	to	to	ADP
fbem-26177	40	13	influencers	influencer	NOUN
fbem-26177	40	14	despite	despite	SCONJ
fbem-26177	40	15	the	the	DET
fbem-26177	40	16	lack	lack	NOUN
fbem-26177	40	17	of	of	ADP
fbem-26177	40	18	realworld	realworld	PROPN
fbem-26177	40	19	interaction	interaction	NOUN
fbem-26177	40	20	,	,	PUNCT
fbem-26177	40	21	play	play	VERB
fbem-26177	40	22	a	a	DET
fbem-26177	40	23	key	key	ADJ
fbem-26177	40	24	role	role	NOUN
fbem-26177	40	25	in	in	ADP
fbem-26177	40	26	shaping	shape	VERB
fbem-26177	40	27	purchasing	purchasing	NOUN
fbem-26177	40	28	behaviors	behavior	NOUN
fbem-26177	40	29	.	.	PUNCT
fbem-26177	41	1	lee	lee	PROPN
fbem-26177	41	2	and	and	CCONJ
fbem-26177	41	3	watkins	watkins	PROPN
fbem-26177	41	4	suggest	suggest	VERB
fbem-26177	41	5	that	that	SCONJ
fbem-26177	41	6	the	the	PRON
fbem-26177	41	7	stronger	strong	ADJ
fbem-26177	41	8	the	the	DET
fbem-26177	41	9	parasocial	parasocial	ADJ
fbem-26177	41	10	relationship	relationship	NOUN
fbem-26177	41	11	,	,	PUNCT
fbem-26177	41	12	the	the	DET
fbem-26177	41	13	more	more	ADV
fbem-26177	41	14	likely	likely	ADJ
fbem-26177	41	15	followers	follower	NOUN
fbem-26177	41	16	are	be	AUX
fbem-26177	41	17	to	to	PART
fbem-26177	41	18	emulate	emulate	VERB
fbem-26177	41	19	the	the	DET
fbem-26177	41	20	influencer	influencer	NOUN
fbem-26177	41	21	's	's	PART
fbem-26177	41	22	lifestyle	lifestyle	NOUN
fbem-26177	41	23	and	and	CCONJ
fbem-26177	41	24	purchasing	purchasing	NOUN
fbem-26177	41	25	habits	habit	NOUN
fbem-26177	41	26	,	,	PUNCT
fbem-26177	41	27	thus	thus	ADV
fbem-26177	41	28	enhancing	enhance	VERB
fbem-26177	41	29	the	the	DET
fbem-26177	41	30	effectiveness	effectiveness	NOUN
fbem-26177	41	31	of	of	ADP
fbem-26177	41	32	marketing	marketing	NOUN
fbem-26177	41	33	strategies	strategy	NOUN
fbem-26177	41	34	[	[	X
fbem-26177	41	35	7	7	NUM
fbem-26177	41	36	]	]	PUNCT
fbem-26177	41	37	.	.	PUNCT
fbem-26177	42	1	2.2	2.2	NUM
fbem-26177	42	2	.	.	PUNCT
fbem-26177	43	1	e	e	X
fbem-26177	43	2	-	-	NOUN
fbem-26177	43	3	commerce	commerce	NOUN
fbem-26177	43	4	live	live	VERB
fbem-26177	43	5	streaming	stream	VERB
fbem-26177	43	6	e	e	NOUN
fbem-26177	43	7	-	-	NOUN
fbem-26177	43	8	commerce	commerce	NOUN
fbem-26177	43	9	live	live	ADJ
fbem-26177	43	10	streaming	streaming	NOUN
fbem-26177	43	11	,	,	PUNCT
fbem-26177	43	12	as	as	ADP
fbem-26177	43	13	an	an	DET
fbem-26177	43	14	extension	extension	NOUN
fbem-26177	43	15	of	of	ADP
fbem-26177	43	16	the	the	DET
fbem-26177	43	17	influencer	influencer	NOUN
fbem-26177	43	18	economy	economy	NOUN
fbem-26177	43	19	,	,	PUNCT
fbem-26177	43	20	blends	blend	VERB
fbem-26177	43	21	real	real	ADJ
fbem-26177	43	22	-	-	PUNCT
fbem-26177	43	23	time	time	NOUN
fbem-26177	43	24	interaction	interaction	NOUN
fbem-26177	43	25	,	,	PUNCT
fbem-26177	43	26	entertainment	entertainment	NOUN
fbem-26177	43	27	,	,	PUNCT
fbem-26177	43	28	and	and	CCONJ
fbem-26177	43	29	commerce	commerce	NOUN
fbem-26177	43	30	,	,	PUNCT
fbem-26177	43	31	transforming	transform	VERB
fbem-26177	43	32	the	the	DET
fbem-26177	43	33	way	way	NOUN
fbem-26177	43	34	consumers	consumer	NOUN
fbem-26177	43	35	shop	shop	VERB
fbem-26177	43	36	online	online	ADV
fbem-26177	43	37	.	.	PUNCT
fbem-26177	44	1	the	the	DET
fbem-26177	44	2	format	format	NOUN
fbem-26177	44	3	offers	offer	VERB
fbem-26177	44	4	a	a	DET
fbem-26177	44	5	dynamic	dynamic	ADJ
fbem-26177	44	6	and	and	CCONJ
fbem-26177	44	7	immersive	immersive	ADJ
fbem-26177	44	8	experience	experience	NOUN
fbem-26177	44	9	where	where	SCONJ
fbem-26177	44	10	influencers	influencer	NOUN
fbem-26177	44	11	or	or	CCONJ
fbem-26177	44	12	hosts	host	NOUN
fbem-26177	44	13	showcase	showcase	NOUN
fbem-26177	44	14	products	product	NOUN
fbem-26177	44	15	,	,	PUNCT
fbem-26177	44	16	answer	answer	NOUN
fbem-26177	44	17	audience	audience	NOUN
fbem-26177	44	18	questions	question	NOUN
fbem-26177	44	19	,	,	PUNCT
fbem-26177	44	20	and	and	CCONJ
fbem-26177	44	21	provide	provide	VERB
fbem-26177	44	22	personalized	personalized	ADJ
fbem-26177	44	23	recommendations	recommendation	NOUN
fbem-26177	44	24	.	.	PUNCT
fbem-26177	45	1	unlike	unlike	ADP
fbem-26177	45	2	traditional	traditional	ADJ
fbem-26177	45	3	ecommerce	ecommerce	NOUN
fbem-26177	45	4	platforms	platform	NOUN
fbem-26177	45	5	,	,	PUNCT
fbem-26177	45	6	which	which	PRON
fbem-26177	45	7	rely	rely	VERB
fbem-26177	45	8	on	on	ADP
fbem-26177	45	9	static	static	ADJ
fbem-26177	45	10	product	product	NOUN
fbem-26177	45	11	descriptions	description	NOUN
fbem-26177	45	12	and	and	CCONJ
fbem-26177	45	13	user	user	NOUN
fbem-26177	45	14	reviews	review	NOUN
fbem-26177	45	15	,	,	PUNCT
fbem-26177	45	16	live	live	ADJ
fbem-26177	45	17	streaming	streaming	NOUN
fbem-26177	45	18	allows	allow	VERB
fbem-26177	45	19	consumers	consumer	NOUN
fbem-26177	45	20	to	to	PART
fbem-26177	45	21	witness	witness	VERB
fbem-26177	45	22	product	product	NOUN
fbem-26177	45	23	demonstrations	demonstration	NOUN
fbem-26177	45	24	in	in	ADP
fbem-26177	45	25	real	real	ADJ
fbem-26177	45	26	-	-	PUNCT
fbem-26177	45	27	time	time	NOUN
fbem-26177	45	28	,	,	PUNCT
fbem-26177	45	29	fostering	foster	VERB
fbem-26177	45	30	instant	instant	ADJ
fbem-26177	45	31	trust	trust	NOUN
fbem-26177	45	32	and	and	CCONJ
fbem-26177	45	33	engagement	engagement	NOUN
fbem-26177	45	34	.	.	PUNCT
fbem-26177	46	1	the	the	DET
fbem-26177	46	2	rise	rise	NOUN
fbem-26177	46	3	of	of	ADP
fbem-26177	46	4	e	e	NOUN
fbem-26177	46	5	-	-	NOUN
fbem-26177	46	6	commerce	commerce	NOUN
fbem-26177	46	7	live	live	ADJ
fbem-26177	46	8	streaming	streaming	NOUN
fbem-26177	46	9	has	have	AUX
fbem-26177	46	10	been	be	AUX
fbem-26177	46	11	particularly	particularly	ADV
fbem-26177	46	12	notable	notable	ADJ
fbem-26177	46	13	in	in	ADP
fbem-26177	46	14	china	china	PROPN
fbem-26177	46	15	,	,	PUNCT
fbem-26177	46	16	where	where	SCONJ
fbem-26177	46	17	platforms	platform	NOUN
fbem-26177	46	18	such	such	ADJ
fbem-26177	46	19	as	as	ADP
fbem-26177	46	20	taobao	taobao	PROPN
fbem-26177	46	21	live	live	VERB
fbem-26177	46	22	and	and	CCONJ
fbem-26177	46	23	douyin	douyin	PROPN
fbem-26177	46	24	have	have	AUX
fbem-26177	46	25	integrated	integrate	VERB
fbem-26177	46	26	live	live	ADJ
fbem-26177	46	27	streaming	streaming	NOUN
fbem-26177	46	28	features	feature	NOUN
fbem-26177	46	29	to	to	PART
fbem-26177	46	30	capitalize	capitalize	VERB
fbem-26177	46	31	on	on	ADP
fbem-26177	46	32	this	this	DET
fbem-26177	46	33	trend	trend	NOUN
fbem-26177	46	34	.	.	PUNCT
fbem-26177	47	1	according	accord	VERB
fbem-26177	47	2	to	to	ADP
fbem-26177	47	3	a	a	DET
fbem-26177	47	4	report	report	NOUN
fbem-26177	47	5	by	by	ADP
fbem-26177	47	6	iresearch	iresearch	PROPN
fbem-26177	47	7	,	,	PUNCT
fbem-26177	47	8	china	china	PROPN
fbem-26177	47	9	's	's	PART
fbem-26177	47	10	e	e	PROPN
fbem-26177	47	11	-	-	NOUN
fbem-26177	47	12	commerce	commerce	NOUN
fbem-26177	47	13	live	live	ADJ
fbem-26177	47	14	streaming	streaming	NOUN
fbem-26177	47	15	market	market	NOUN
fbem-26177	47	16	reached	reach	VERB
fbem-26177	47	17	3.4879	3.4879	NUM
fbem-26177	47	18	trillion	trillion	NUM
fbem-26177	47	19	yuan	yuan	NOUN
fbem-26177	47	20	in	in	ADP
fbem-26177	47	21	2022	2022	NUM
fbem-26177	47	22	,	,	PUNCT
fbem-26177	47	23	reflecting	reflect	VERB
fbem-26177	47	24	its	its	PRON
fbem-26177	47	25	rapid	rapid	ADJ
fbem-26177	47	26	expansion	expansion	NOUN
fbem-26177	47	27	over	over	ADP
fbem-26177	47	28	recent	recent	ADJ
fbem-26177	47	29	years	year	NOUN
fbem-26177	47	30	.	.	PUNCT
fbem-26177	48	1	this	this	DET
fbem-26177	48	2	model	model	NOUN
fbem-26177	48	3	leverages	leverage	VERB
fbem-26177	48	4	immediacy	immediacy	NOUN
fbem-26177	48	5	and	and	CCONJ
fbem-26177	48	6	interactivity	interactivity	NOUN
fbem-26177	48	7	,	,	PUNCT
fbem-26177	48	8	two	two	NUM
fbem-26177	48	9	crucial	crucial	ADJ
fbem-26177	48	10	elements	element	NOUN
fbem-26177	48	11	that	that	PRON
fbem-26177	48	12	enhance	enhance	VERB
fbem-26177	48	13	the	the	DET
fbem-26177	48	14	consumer	consumer	NOUN
fbem-26177	48	15	's	's	PART
fbem-26177	48	16	online	online	ADJ
fbem-26177	48	17	shopping	shopping	NOUN
fbem-26177	48	18	experience	experience	NOUN
fbem-26177	48	19	[	[	X
fbem-26177	48	20	2	2	NUM
fbem-26177	48	21	]	]	PUNCT
fbem-26177	48	22	.	.	PUNCT
fbem-26177	49	1	studies	study	NOUN
fbem-26177	49	2	have	have	AUX
fbem-26177	49	3	shown	show	VERB
fbem-26177	49	4	that	that	SCONJ
fbem-26177	49	5	consumers	consumer	NOUN
fbem-26177	49	6	are	be	AUX
fbem-26177	49	7	more	more	ADV
fbem-26177	49	8	likely	likely	ADJ
fbem-26177	49	9	to	to	PART
fbem-26177	49	10	purchase	purchase	VERB
fbem-26177	49	11	products	product	NOUN
fbem-26177	49	12	when	when	SCONJ
fbem-26177	49	13	they	they	PRON
fbem-26177	49	14	can	can	AUX
fbem-26177	49	15	directly	directly	ADV
fbem-26177	49	16	interact	interact	VERB
fbem-26177	49	17	with	with	ADP
fbem-26177	49	18	influencers	influencer	NOUN
fbem-26177	49	19	or	or	CCONJ
fbem-26177	49	20	sellers	seller	NOUN
fbem-26177	49	21	and	and	CCONJ
fbem-26177	49	22	receive	receive	VERB
fbem-26177	49	23	immediate	immediate	ADJ
fbem-26177	49	24	feedback	feedback	NOUN
fbem-26177	49	25	,	,	PUNCT
fbem-26177	49	26	thus	thus	ADV
fbem-26177	49	27	simulating	simulate	VERB
fbem-26177	49	28	the	the	DET
fbem-26177	49	29	experience	experience	NOUN
fbem-26177	49	30	of	of	ADP
fbem-26177	49	31	shopping	shopping	NOUN
fbem-26177	49	32	in	in	ADP
fbem-26177	49	33	physical	physical	ADJ
fbem-26177	49	34	stores	store	NOUN
fbem-26177	49	35	[	[	X
fbem-26177	49	36	8	8	NUM
fbem-26177	49	37	]	]	PUNCT
fbem-26177	49	38	.	.	PUNCT
fbem-26177	50	1	in	in	ADP
fbem-26177	50	2	western	western	ADJ
fbem-26177	50	3	markets	market	NOUN
fbem-26177	50	4	,	,	PUNCT
fbem-26177	50	5	platforms	platform	NOUN
fbem-26177	50	6	like	like	ADP
fbem-26177	50	7	instagram	instagram	PROPN
fbem-26177	50	8	live	live	VERB
fbem-26177	50	9	,	,	PUNCT
fbem-26177	50	10	youtube	youtube	NOUN
fbem-26177	50	11	live	live	VERB
fbem-26177	50	12	,	,	PUNCT
fbem-26177	50	13	and	and	CCONJ
fbem-26177	50	14	amazon	amazon	NOUN
fbem-26177	50	15	live	live	VERB
fbem-26177	50	16	have	have	AUX
fbem-26177	50	17	started	start	VERB
fbem-26177	50	18	adopting	adopt	VERB
fbem-26177	50	19	ecommerce	ecommerce	NOUN
fbem-26177	50	20	live	live	VERB
fbem-26177	50	21	streaming	streaming	NOUN
fbem-26177	50	22	,	,	PUNCT
fbem-26177	50	23	recognizing	recognize	VERB
fbem-26177	50	24	its	its	PRON
fbem-26177	50	25	potential	potential	NOUN
fbem-26177	50	26	to	to	PART
fbem-26177	50	27	drive	drive	VERB
fbem-26177	50	28	sales	sale	NOUN
fbem-26177	50	29	and	and	CCONJ
fbem-26177	50	30	enhance	enhance	VERB
fbem-26177	50	31	consumer	consumer	NOUN
fbem-26177	50	32	engagement	engagement	NOUN
fbem-26177	50	33	.	.	PUNCT
fbem-26177	51	1	research	research	NOUN
fbem-26177	51	2	indicates	indicate	VERB
fbem-26177	51	3	that	that	SCONJ
fbem-26177	51	4	live	live	VERB
fbem-26177	51	5	streaming	streaming	NOUN
fbem-26177	51	6	e	e	NOUN
fbem-26177	51	7	-	-	NOUN
fbem-26177	51	8	commerce	commerce	NOUN
fbem-26177	51	9	fosters	foster	VERB
fbem-26177	51	10	a	a	DET
fbem-26177	51	11	sense	sense	NOUN
fbem-26177	51	12	of	of	ADP
fbem-26177	51	13	urgency	urgency	NOUN
fbem-26177	51	14	and	and	CCONJ
fbem-26177	51	15	exclusivity	exclusivity	NOUN
fbem-26177	51	16	,	,	PUNCT
fbem-26177	51	17	as	as	SCONJ
fbem-26177	51	18	consumers	consumer	NOUN
fbem-26177	51	19	are	be	AUX
fbem-26177	51	20	often	often	ADV
fbem-26177	51	21	incentivized	incentivize	VERB
fbem-26177	51	22	to	to	PART
fbem-26177	51	23	make	make	VERB
fbem-26177	51	24	purchases	purchase	NOUN
fbem-26177	51	25	through	through	ADP
fbem-26177	51	26	time	time	NOUN
fbem-26177	51	27	-	-	PUNCT
fbem-26177	51	28	limited	limit	VERB
fbem-26177	51	29	discounts	discount	NOUN
fbem-26177	51	30	or	or	CCONJ
fbem-26177	51	31	limited	limited	ADJ
fbem-26177	51	32	stock	stock	NOUN
fbem-26177	51	33	offers	offer	NOUN
fbem-26177	51	34	during	during	ADP
fbem-26177	51	35	the	the	DET
fbem-26177	51	36	broadcast	broadcast	NOUN
fbem-26177	52	1	[	[	X
fbem-26177	52	2	9	9	NUM
fbem-26177	52	3	]	]	PUNCT
fbem-26177	52	4	.	.	PUNCT
fbem-26177	53	1	this	this	PRON
fbem-26177	53	2	aligns	align	VERB
fbem-26177	53	3	with	with	ADP
fbem-26177	53	4	the	the	DET
fbem-26177	53	5	concept	concept	NOUN
fbem-26177	53	6	of	of	ADP
fbem-26177	53	7	impulse	impulse	ADJ
fbem-26177	53	8	buying	buying	NOUN
fbem-26177	53	9	,	,	PUNCT
fbem-26177	53	10	where	where	SCONJ
fbem-26177	53	11	consumers	consumer	NOUN
fbem-26177	53	12	are	be	AUX
fbem-26177	53	13	driven	drive	VERB
fbem-26177	53	14	by	by	ADP
fbem-26177	53	15	the	the	DET
fbem-26177	53	16	fear	fear	NOUN
fbem-26177	53	17	of	of	ADP
fbem-26177	53	18	missing	miss	VERB
fbem-26177	53	19	out	out	ADP
fbem-26177	53	20	(	(	PUNCT
fbem-26177	53	21	fomo	fomo	NOUN
fbem-26177	53	22	)	)	PUNCT
fbem-26177	53	23	,	,	PUNCT
fbem-26177	53	24	leading	lead	VERB
fbem-26177	53	25	to	to	ADP
fbem-26177	53	26	spontaneous	spontaneous	ADJ
fbem-26177	53	27	purchasing	purchasing	NOUN
fbem-26177	53	28	decisions	decision	NOUN
fbem-26177	53	29	[	[	X
fbem-26177	53	30	10	10	NUM
fbem-26177	53	31	]	]	PUNCT
fbem-26177	53	32	.	.	PUNCT
fbem-26177	54	1	live	live	ADJ
fbem-26177	54	2	streaming	streaming	NOUN
fbem-26177	54	3	provides	provide	VERB
fbem-26177	54	4	brands	brand	NOUN
fbem-26177	54	5	with	with	ADP
fbem-26177	54	6	a	a	DET
fbem-26177	54	7	platform	platform	NOUN
fbem-26177	54	8	to	to	PART
fbem-26177	54	9	engage	engage	VERB
fbem-26177	54	10	in	in	ADP
fbem-26177	54	11	direct	direct	ADJ
fbem-26177	54	12	dialogue	dialogue	NOUN
fbem-26177	54	13	with	with	ADP
fbem-26177	54	14	consumers	consumer	NOUN
fbem-26177	54	15	,	,	PUNCT
fbem-26177	54	16	offering	offer	VERB
fbem-26177	54	17	personalized	personalized	ADJ
fbem-26177	54	18	recommendations	recommendation	NOUN
fbem-26177	54	19	and	and	CCONJ
fbem-26177	54	20	answering	answer	VERB
fbem-26177	54	21	product	product	NOUN
fbem-26177	54	22	-	-	PUNCT
fbem-26177	54	23	related	relate	VERB
fbem-26177	54	24	queries	query	NOUN
fbem-26177	54	25	in	in	ADP
fbem-26177	54	26	real	real	ADJ
fbem-26177	54	27	-	-	PUNCT
fbem-26177	54	28	time	time	NOUN
fbem-26177	54	29	.	.	PUNCT
fbem-26177	55	1	this	this	DET
fbem-26177	55	2	level	level	NOUN
fbem-26177	55	3	of	of	ADP
fbem-26177	55	4	interaction	interaction	NOUN
fbem-26177	55	5	is	be	AUX
fbem-26177	55	6	critical	critical	ADJ
fbem-26177	55	7	for	for	ADP
fbem-26177	55	8	building	build	VERB
fbem-26177	55	9	consumer	consumer	NOUN
fbem-26177	55	10	trust	trust	NOUN
fbem-26177	55	11	,	,	PUNCT
fbem-26177	55	12	as	as	SCONJ
fbem-26177	55	13	it	it	PRON
fbem-26177	55	14	allows	allow	VERB
fbem-26177	55	15	for	for	ADP
fbem-26177	55	16	transparency	transparency	NOUN
fbem-26177	55	17	and	and	CCONJ
fbem-26177	55	18	the	the	DET
fbem-26177	55	19	demonstration	demonstration	NOUN
fbem-26177	55	20	of	of	ADP
fbem-26177	55	21	product	product	NOUN
fbem-26177	55	22	authenticity	authenticity	NOUN
fbem-26177	55	23	[	[	X
fbem-26177	55	24	11	11	NUM
fbem-26177	55	25	]	]	PUNCT
fbem-26177	55	26	.	.	PUNCT
fbem-26177	56	1	the	the	DET
fbem-26177	56	2	role	role	NOUN
fbem-26177	56	3	of	of	ADP
fbem-26177	56	4	emotional	emotional	ADJ
fbem-26177	56	5	engagement	engagement	NOUN
fbem-26177	56	6	in	in	ADP
fbem-26177	56	7	e	e	NOUN
fbem-26177	56	8	-	-	NOUN
fbem-26177	56	9	commerce	commerce	NOUN
fbem-26177	56	10	live	live	ADJ
fbem-26177	56	11	streaming	streaming	NOUN
fbem-26177	56	12	is	be	AUX
fbem-26177	56	13	also	also	ADV
fbem-26177	56	14	crucial	crucial	ADJ
fbem-26177	56	15	,	,	PUNCT
fbem-26177	56	16	as	as	SCONJ
fbem-26177	56	17	studies	study	NOUN
fbem-26177	56	18	have	have	AUX
fbem-26177	56	19	found	find	VERB
fbem-26177	56	20	that	that	SCONJ
fbem-26177	56	21	consumers	consumer	NOUN
fbem-26177	56	22	who	who	PRON
fbem-26177	56	23	are	be	AUX
fbem-26177	56	24	emotionally	emotionally	ADV
fbem-26177	56	25	connected	connect	VERB
fbem-26177	56	26	to	to	ADP
fbem-26177	56	27	an	an	DET
fbem-26177	56	28	influencer	influencer	NOUN
fbem-26177	56	29	or	or	CCONJ
fbem-26177	56	30	the	the	DET
fbem-26177	56	31	content	content	NOUN
fbem-26177	56	32	are	be	AUX
fbem-26177	56	33	more	more	ADV
fbem-26177	56	34	likely	likely	ADJ
fbem-26177	56	35	to	to	PART
fbem-26177	56	36	make	make	VERB
fbem-26177	56	37	purchases	purchase	NOUN
fbem-26177	56	38	.	.	PUNCT
fbem-26177	57	1	emotional	emotional	ADJ
fbem-26177	57	2	appeal	appeal	NOUN
fbem-26177	57	3	,	,	PUNCT
fbem-26177	57	4	when	when	SCONJ
fbem-26177	57	5	combined	combine	VERB
fbem-26177	57	6	with	with	ADP
fbem-26177	57	7	social	social	ADJ
fbem-26177	57	8	proof	proof	NOUN
fbem-26177	57	9	—	—	PUNCT
fbem-26177	57	10	the	the	DET
fbem-26177	57	11	presence	presence	NOUN
fbem-26177	57	12	of	of	ADP
fbem-26177	57	13	other	other	ADJ
fbem-26177	57	14	viewers	viewer	NOUN
fbem-26177	57	15	participating	participate	VERB
fbem-26177	57	16	in	in	ADP
fbem-26177	57	17	the	the	DET
fbem-26177	57	18	broadcast	broadcast	NOUN
fbem-26177	57	19	—	—	PUNCT
fbem-26177	57	20	creates	create	VERB
fbem-26177	57	21	a	a	DET
fbem-26177	57	22	sense	sense	NOUN
fbem-26177	57	23	of	of	ADP
fbem-26177	57	24	community	community	NOUN
fbem-26177	57	25	,	,	PUNCT
fbem-26177	57	26	further	far	ADV
fbem-26177	57	27	encouraging	encourage	VERB
fbem-26177	57	28	consumer	consumer	NOUN
fbem-26177	57	29	loyalty	loyalty	NOUN
fbem-26177	57	30	and	and	CCONJ
fbem-26177	57	31	long	long	ADJ
fbem-26177	57	32	-	-	PUNCT
fbem-26177	57	33	term	term	NOUN
fbem-26177	57	34	brand	brand	NOUN
fbem-26177	57	35	engagement	engagement	NOUN
fbem-26177	57	36	.	.	PUNCT
fbem-26177	58	1	e	e	X
fbem-26177	58	2	-	-	NOUN
fbem-26177	58	3	commerce	commerce	NOUN
fbem-26177	58	4	live	live	ADJ
fbem-26177	58	5	streaming	streaming	NOUN
fbem-26177	58	6	has	have	AUX
fbem-26177	58	7	proven	prove	VERB
fbem-26177	58	8	to	to	PART
fbem-26177	58	9	be	be	AUX
fbem-26177	58	10	particularly	particularly	ADV
fbem-26177	58	11	effective	effective	ADJ
fbem-26177	58	12	in	in	ADP
fbem-26177	58	13	industries	industry	NOUN
fbem-26177	58	14	such	such	ADJ
fbem-26177	58	15	as	as	ADP
fbem-26177	58	16	beauty	beauty	NOUN
fbem-26177	58	17	,	,	PUNCT
fbem-26177	58	18	fashion	fashion	NOUN
fbem-26177	58	19	,	,	PUNCT
fbem-26177	58	20	and	and	CCONJ
fbem-26177	58	21	electronics	electronic	NOUN
fbem-26177	58	22	,	,	PUNCT
fbem-26177	58	23	where	where	SCONJ
fbem-26177	58	24	visual	visual	ADJ
fbem-26177	58	25	demonstrations	demonstration	NOUN
fbem-26177	58	26	and	and	CCONJ
fbem-26177	58	27	expert	expert	ADJ
fbem-26177	58	28	recommendations	recommendation	NOUN
fbem-26177	58	29	can	can	AUX
fbem-26177	58	30	significantly	significantly	ADV
fbem-26177	58	31	influence	influence	VERB
fbem-26177	58	32	purchasing	purchasing	NOUN
fbem-26177	58	33	decisions	decision	NOUN
fbem-26177	58	34	.	.	PUNCT
fbem-26177	59	1	for	for	ADP
fbem-26177	59	2	instance	instance	NOUN
fbem-26177	59	3	,	,	PUNCT
fbem-26177	59	4	li	li	PROPN
fbem-26177	59	5	jiaqi	jiaqi	PROPN
fbem-26177	59	6	,	,	PUNCT
fbem-26177	59	7	one	one	NUM
fbem-26177	59	8	of	of	ADP
fbem-26177	59	9	china	china	PROPN
fbem-26177	59	10	's	's	PART
fbem-26177	59	11	most	most	ADV
fbem-26177	59	12	prominent	prominent	ADJ
fbem-26177	59	13	live	live	ADJ
fbem-26177	59	14	-	-	PUNCT
fbem-26177	59	15	streaming	streaming	NOUN
fbem-26177	59	16	influencers	influencer	NOUN
fbem-26177	59	17	,	,	PUNCT
fbem-26177	59	18	has	have	AUX
fbem-26177	59	19	been	be	AUX
fbem-26177	59	20	dubbed	dub	VERB
fbem-26177	59	21	the	the	DET
fbem-26177	59	22	"	"	PUNCT
fbem-26177	59	23	lipstick	lipstick	ADJ
fbem-26177	59	24	king	king	NOUN
fbem-26177	59	25	"	"	PUNCT
fbem-26177	59	26	due	due	ADP
fbem-26177	59	27	to	to	ADP
fbem-26177	59	28	his	his	PRON
fbem-26177	59	29	ability	ability	NOUN
fbem-26177	59	30	to	to	PART
fbem-26177	59	31	sell	sell	VERB
fbem-26177	59	32	millions	million	NOUN
fbem-26177	59	33	of	of	ADP
fbem-26177	59	34	dollars	dollar	NOUN
fbem-26177	59	35	'	'	PART
fbem-26177	59	36	worth	worth	NOUN
fbem-26177	59	37	of	of	ADP
fbem-26177	59	38	beauty	beauty	NOUN
fbem-26177	59	39	products	product	NOUN
fbem-26177	59	40	during	during	ADP
fbem-26177	59	41	a	a	DET
fbem-26177	59	42	single	single	ADJ
fbem-26177	59	43	live	live	ADJ
fbem-26177	59	44	-	-	PUNCT
fbem-26177	59	45	streaming	streaming	NOUN
fbem-26177	59	46	session	session	NOUN
fbem-26177	59	47	[	[	X
fbem-26177	59	48	12	12	NUM
fbem-26177	59	49	]	]	PUNCT
fbem-26177	59	50	.	.	PUNCT
fbem-26177	60	1	his	his	PRON
fbem-26177	60	2	success	success	NOUN
fbem-26177	60	3	exemplifies	exemplify	VERB
fbem-26177	60	4	the	the	DET
fbem-26177	60	5	potential	potential	NOUN
fbem-26177	60	6	for	for	ADP
fbem-26177	60	7	live	live	ADV
fbem-26177	60	8	-	-	PUNCT
fbem-26177	60	9	streaming	stream	VERB
fbem-26177	60	10	influencers	influencer	NOUN
fbem-26177	60	11	to	to	PART
fbem-26177	60	12	generate	generate	VERB
fbem-26177	60	13	significant	significant	ADJ
fbem-26177	60	14	sales	sale	NOUN
fbem-26177	60	15	and	and	CCONJ
fbem-26177	60	16	shape	shape	VERB
fbem-26177	60	17	consumer	consumer	NOUN
fbem-26177	60	18	preferences	preference	NOUN
fbem-26177	60	19	through	through	ADP
fbem-26177	60	20	engagement	engagement	NOUN
fbem-26177	60	21	,	,	PUNCT
fbem-26177	60	22	trust	trust	NOUN
fbem-26177	60	23	,	,	PUNCT
fbem-26177	60	24	and	and	CCONJ
fbem-26177	60	25	real	real	ADJ
fbem-26177	60	26	-	-	PUNCT
fbem-26177	60	27	time	time	NOUN
fbem-26177	60	28	interaction	interaction	NOUN
fbem-26177	60	29	.	.	PUNCT
fbem-26177	61	1	as	as	SCONJ
fbem-26177	61	2	e	e	NOUN
fbem-26177	61	3	-	-	NOUN
fbem-26177	61	4	commerce	commerce	NOUN
fbem-26177	61	5	live	live	ADJ
fbem-26177	61	6	streaming	streaming	NOUN
fbem-26177	61	7	continues	continue	VERB
fbem-26177	61	8	to	to	PART
fbem-26177	61	9	evolve	evolve	VERB
fbem-26177	61	10	,	,	PUNCT
fbem-26177	61	11	brands	brand	NOUN
fbem-26177	61	12	and	and	CCONJ
fbem-26177	61	13	influencers	influencer	NOUN
fbem-26177	61	14	alike	alike	ADV
fbem-26177	61	15	must	must	AUX
fbem-26177	61	16	consider	consider	VERB
fbem-26177	61	17	both	both	CCONJ
fbem-26177	61	18	the	the	DET
fbem-26177	61	19	opportunities	opportunity	NOUN
fbem-26177	61	20	and	and	CCONJ
fbem-26177	61	21	challenges	challenge	NOUN
fbem-26177	61	22	associated	associate	VERB
fbem-26177	61	23	with	with	ADP
fbem-26177	61	24	this	this	DET
fbem-26177	61	25	model	model	NOUN
fbem-26177	61	26	.	.	PUNCT
fbem-26177	62	1	while	while	SCONJ
fbem-26177	62	2	the	the	DET
fbem-26177	62	3	format	format	NOUN
fbem-26177	62	4	offers	offer	VERB
fbem-26177	62	5	substantial	substantial	ADJ
fbem-26177	62	6	advantages	advantage	NOUN
fbem-26177	62	7	in	in	ADP
fbem-26177	62	8	terms	term	NOUN
fbem-26177	62	9	of	of	ADP
fbem-26177	62	10	consumer	consumer	NOUN
fbem-26177	62	11	engagement	engagement	NOUN
fbem-26177	62	12	and	and	CCONJ
fbem-26177	62	13	conversion	conversion	NOUN
fbem-26177	62	14	rates	rate	NOUN
fbem-26177	62	15	,	,	PUNCT
fbem-26177	62	16	it	it	PRON
fbem-26177	62	17	also	also	ADV
fbem-26177	62	18	raises	raise	VERB
fbem-26177	62	19	questions	question	NOUN
fbem-26177	62	20	regarding	regard	VERB
fbem-26177	62	21	ethical	ethical	ADJ
fbem-26177	62	22	marketing	marketing	NOUN
fbem-26177	62	23	,	,	PUNCT
fbem-26177	62	24	transparency	transparency	NOUN
fbem-26177	62	25	,	,	PUNCT
fbem-26177	62	26	and	and	CCONJ
fbem-26177	62	27	consumer	consumer	NOUN
fbem-26177	62	28	protection	protection	NOUN
fbem-26177	62	29	.	.	PUNCT
fbem-26177	63	1	as	as	SCONJ
fbem-26177	63	2	this	this	DET
fbem-26177	63	3	sector	sector	NOUN
fbem-26177	63	4	grows	grow	VERB
fbem-26177	63	5	,	,	PUNCT
fbem-26177	63	6	there	there	PRON
fbem-26177	63	7	is	be	VERB
fbem-26177	63	8	an	an	DET
fbem-26177	63	9	increasing	increase	VERB
fbem-26177	63	10	need	need	NOUN
fbem-26177	63	11	for	for	ADP
fbem-26177	63	12	regulation	regulation	NOUN
fbem-26177	63	13	to	to	PART
fbem-26177	63	14	ensure	ensure	VERB
fbem-26177	63	15	that	that	SCONJ
fbem-26177	63	16	consumers	consumer	NOUN
fbem-26177	63	17	are	be	AUX
fbem-26177	63	18	making	make	VERB
fbem-26177	63	19	informed	informed	ADJ
fbem-26177	63	20	purchasing	purchasing	NOUN
fbem-26177	63	21	decisions	decision	NOUN
fbem-26177	63	22	and	and	CCONJ
fbem-26177	63	23	that	that	SCONJ
fbem-26177	63	24	live	live	VERB
fbem-26177	63	25	streaming	streaming	NOUN
fbem-26177	63	26	platforms	platform	NOUN
fbem-26177	63	27	adhere	adhere	VERB
fbem-26177	63	28	to	to	ADP
fbem-26177	63	29	fair	fair	ADJ
fbem-26177	63	30	marketing	marketing	NOUN
fbem-26177	63	31	practices	practice	NOUN
fbem-26177	63	32	.	.	PUNCT
fbem-26177	64	1	3	3	X
fbem-26177	64	2	.	.	X
fbem-26177	64	3	the	the	DET
fbem-26177	64	4	impact	impact	NOUN
fbem-26177	64	5	of	of	ADP
fbem-26177	64	6	e	e	NOUN
fbem-26177	64	7	-	-	NOUN
fbem-26177	64	8	commerce	commerce	NOUN
fbem-26177	64	9	live	live	VERB
fbem-26177	64	10	streaming	streaming	NOUN
fbem-26177	64	11	on	on	ADP
fbem-26177	64	12	consumer	consumer	NOUN
fbem-26177	64	13	3.1	3.1	NUM
fbem-26177	64	14	.	.	PUNCT
fbem-26177	64	15	enhanced	enhance	VERB
fbem-26177	64	16	consumer	consumer	NOUN
fbem-26177	64	17	engagement	engagement	NOUN
fbem-26177	64	18	and	and	CCONJ
fbem-26177	64	19	trust	trust	VERB
fbem-26177	64	20	one	one	NUM
fbem-26177	64	21	of	of	ADP
fbem-26177	64	22	the	the	DET
fbem-26177	64	23	primary	primary	ADJ
fbem-26177	64	24	impacts	impact	NOUN
fbem-26177	64	25	of	of	ADP
fbem-26177	64	26	e	e	NOUN
fbem-26177	64	27	-	-	NOUN
fbem-26177	64	28	commerce	commerce	NOUN
fbem-26177	64	29	live	live	ADJ
fbem-26177	64	30	streaming	streaming	NOUN
fbem-26177	64	31	is	be	AUX
fbem-26177	64	32	its	its	PRON
fbem-26177	64	33	ability	ability	NOUN
fbem-26177	64	34	to	to	PART
fbem-26177	64	35	enhance	enhance	VERB
fbem-26177	64	36	consumer	consumer	NOUN
fbem-26177	64	37	engagement	engagement	NOUN
fbem-26177	64	38	and	and	CCONJ
fbem-26177	64	39	build	build	VERB
fbem-26177	64	40	trust	trust	NOUN
fbem-26177	64	41	.	.	PUNCT
fbem-26177	65	1	unlike	unlike	ADP
fbem-26177	65	2	traditional	traditional	ADJ
fbem-26177	65	3	e	e	NOUN
fbem-26177	65	4	-	-	NOUN
fbem-26177	65	5	commerce	commerce	NOUN
fbem-26177	65	6	,	,	PUNCT
fbem-26177	65	7	which	which	PRON
fbem-26177	65	8	offers	offer	VERB
fbem-26177	65	9	limited	limited	ADJ
fbem-26177	65	10	interaction	interaction	NOUN
fbem-26177	65	11	,	,	PUNCT
fbem-26177	65	12	live	live	ADJ
fbem-26177	65	13	streaming	streaming	NOUN
fbem-26177	65	14	enables	enable	VERB
fbem-26177	65	15	two	two	NUM
fbem-26177	65	16	-	-	PUNCT
fbem-26177	65	17	way	way	NOUN
fbem-26177	65	18	communication	communication	NOUN
fbem-26177	65	19	between	between	ADP
fbem-26177	65	20	the	the	DET
fbem-26177	65	21	streamer	streamer	NOUN
fbem-26177	65	22	(	(	PUNCT
fbem-26177	65	23	often	often	ADV
fbem-26177	65	24	an	an	DET
fbem-26177	65	25	influencer	influencer	NOUN
fbem-26177	65	26	)	)	PUNCT
fbem-26177	65	27	and	and	CCONJ
fbem-26177	65	28	the	the	DET
fbem-26177	65	29	audience	audience	NOUN
fbem-26177	65	30	.	.	PUNCT
fbem-26177	66	1	this	this	DET
fbem-26177	66	2	immediacy	immediacy	NOUN
fbem-26177	66	3	creates	create	VERB
fbem-26177	66	4	a	a	DET
fbem-26177	66	5	sense	sense	NOUN
fbem-26177	66	6	of	of	ADP
fbem-26177	66	7	intimacy	intimacy	NOUN
fbem-26177	66	8	and	and	CCONJ
fbem-26177	66	9	authenticity	authenticity	NOUN
fbem-26177	66	10	that	that	SCONJ
fbem-26177	66	11	traditional	traditional	ADJ
fbem-26177	66	12	advertising	advertising	NOUN
fbem-26177	66	13	lacks	lack	VERB
fbem-26177	66	14	[	[	X
fbem-26177	66	15	13	13	NUM
fbem-26177	66	16	]	]	PUNCT
fbem-26177	66	17	.	.	PUNCT
fbem-26177	67	1	participants	participant	NOUN
fbem-26177	67	2	in	in	ADP
fbem-26177	67	3	live	live	ADJ
fbem-26177	67	4	streams	stream	NOUN
fbem-26177	67	5	often	often	ADV
fbem-26177	67	6	express	express	VERB
fbem-26177	67	7	stronger	strong	ADJ
fbem-26177	67	8	emotional	emotional	ADJ
fbem-26177	67	9	connections	connection	NOUN
fbem-26177	67	10	to	to	ADP
fbem-26177	67	11	the	the	DET
fbem-26177	67	12	host	host	NOUN
fbem-26177	67	13	and	and	CCONJ
fbem-26177	67	14	the	the	DET
fbem-26177	67	15	products	product	NOUN
fbem-26177	67	16	being	be	AUX
fbem-26177	67	17	showcased	showcase	VERB
fbem-26177	67	18	,	,	PUNCT
fbem-26177	67	19	as	as	SCONJ
fbem-26177	67	20	they	they	PRON
fbem-26177	67	21	can	can	AUX
fbem-26177	67	22	see	see	VERB
fbem-26177	67	23	the	the	DET
fbem-26177	67	24	product	product	NOUN
fbem-26177	67	25	in	in	ADP
fbem-26177	67	26	action	action	NOUN
fbem-26177	67	27	,	,	PUNCT
fbem-26177	67	28	ask	ask	VERB
fbem-26177	67	29	questions	question	NOUN
fbem-26177	67	30	in	in	ADP
fbem-26177	67	31	real	real	ADJ
fbem-26177	67	32	-	-	PUNCT
fbem-26177	67	33	time	time	NOUN
fbem-26177	67	34	,	,	PUNCT
fbem-26177	67	35	and	and	CCONJ
fbem-26177	67	36	receive	receive	VERB
fbem-26177	67	37	instant	instant	ADJ
fbem-26177	67	38	feedback	feedback	NOUN
fbem-26177	67	39	.	.	PUNCT
fbem-26177	68	1	according	accord	VERB
fbem-26177	68	2	to	to	ADP
fbem-26177	68	3	interviews	interview	NOUN
fbem-26177	68	4	with	with	ADP
fbem-26177	68	5	live	live	ADJ
fbem-26177	68	6	stream	stream	NOUN
fbem-26177	68	7	participants	participant	NOUN
fbem-26177	68	8	,	,	PUNCT
fbem-26177	68	9	many	many	ADJ
fbem-26177	68	10	viewers	viewer	NOUN
fbem-26177	68	11	feel	feel	VERB
fbem-26177	68	12	that	that	SCONJ
fbem-26177	68	13	the	the	DET
fbem-26177	68	14	real	real	ADJ
fbem-26177	68	15	-	-	PUNCT
fbem-26177	68	16	time	time	NOUN
fbem-26177	68	17	interaction	interaction	NOUN
fbem-26177	68	18	helps	helps	AUX
fbem-26177	68	19	establish	establish	VERB
fbem-26177	68	20	a	a	DET
fbem-26177	68	21	personal	personal	ADJ
fbem-26177	68	22	connection	connection	NOUN
fbem-26177	68	23	with	with	ADP
fbem-26177	68	24	the	the	DET
fbem-26177	68	25	influencer	influencer	NOUN
fbem-26177	68	26	,	,	PUNCT
fbem-26177	68	27	which	which	PRON
fbem-26177	68	28	in	in	ADP
fbem-26177	68	29	turn	turn	NOUN
fbem-26177	68	30	builds	build	VERB
fbem-26177	68	31	trust	trust	NOUN
fbem-26177	68	32	and	and	CCONJ
fbem-26177	68	33	increases	increase	VERB
fbem-26177	68	34	their	their	PRON
fbem-26177	68	35	likelihood	likelihood	NOUN
fbem-26177	68	36	of	of	ADP
fbem-26177	68	37	purchasing	purchase	VERB
fbem-26177	68	38	the	the	DET
fbem-26177	68	39	product	product	NOUN
fbem-26177	68	40	.	.	PUNCT
fbem-26177	69	1	moreover	moreover	ADV
fbem-26177	69	2	,	,	PUNCT
fbem-26177	69	3	live	live	ADJ
fbem-26177	69	4	streamers	streamer	NOUN
fbem-26177	69	5	often	often	ADV
fbem-26177	69	6	serve	serve	VERB
fbem-26177	69	7	as	as	ADP
fbem-26177	69	8	curators	curator	NOUN
fbem-26177	69	9	,	,	PUNCT
fbem-26177	69	10	recommending	recommend	VERB
fbem-26177	69	11	products	product	NOUN
fbem-26177	69	12	that	that	PRON
fbem-26177	69	13	align	align	VERB
fbem-26177	69	14	with	with	ADP
fbem-26177	69	15	their	their	PRON
fbem-26177	69	16	personal	personal	ADJ
fbem-26177	69	17	brand	brand	NOUN
fbem-26177	69	18	or	or	CCONJ
fbem-26177	69	19	lifestyle	lifestyle	NOUN
fbem-26177	69	20	,	,	PUNCT
fbem-26177	69	21	further	far	ADV
fbem-26177	69	22	reinforcing	reinforce	VERB
fbem-26177	69	23	their	their	PRON
fbem-26177	69	24	followers	follower	NOUN
fbem-26177	69	25	'	'	PART
fbem-26177	69	26	trust	trust	NOUN
fbem-26177	69	27	in	in	ADP
fbem-26177	69	28	their	their	PRON
fbem-26177	69	29	104	104	NUM
fbem-26177	69	30	recommendations	recommendation	NOUN
fbem-26177	69	31	.	.	PUNCT
fbem-26177	70	1	this	this	DET
fbem-26177	70	2	endorsement	endorsement	NOUN
fbem-26177	70	3	carries	carry	VERB
fbem-26177	70	4	significant	significant	ADJ
fbem-26177	70	5	weight	weight	NOUN
fbem-26177	70	6	in	in	ADP
fbem-26177	70	7	the	the	DET
fbem-26177	70	8	purchasing	purchase	VERB
fbem-26177	70	9	decision	decision	NOUN
fbem-26177	70	10	-	-	PUNCT
fbem-26177	70	11	making	make	VERB
fbem-26177	70	12	process	process	NOUN
fbem-26177	70	13	,	,	PUNCT
fbem-26177	70	14	as	as	SCONJ
fbem-26177	70	15	consumers	consumer	NOUN
fbem-26177	70	16	often	often	ADV
fbem-26177	70	17	view	view	VERB
fbem-26177	70	18	influencers	influencer	NOUN
fbem-26177	70	19	as	as	ADP
fbem-26177	70	20	authentic	authentic	ADJ
fbem-26177	70	21	and	and	CCONJ
fbem-26177	70	22	relatable	relatable	ADJ
fbem-26177	70	23	figures	figure	NOUN
fbem-26177	70	24	compared	compare	VERB
fbem-26177	70	25	to	to	ADP
fbem-26177	70	26	corporate	corporate	ADJ
fbem-26177	70	27	advertising	advertising	NOUN
fbem-26177	70	28	.	.	PUNCT
fbem-26177	71	1	3.2	3.2	NUM
fbem-26177	71	2	.	.	PUNCT
fbem-26177	71	3	immediate	immediate	ADJ
fbem-26177	71	4	purchasing	purchasing	NOUN
fbem-26177	71	5	incentives	incentive	VERB
fbem-26177	71	6	the	the	DET
fbem-26177	71	7	real	real	ADJ
fbem-26177	71	8	-	-	PUNCT
fbem-26177	71	9	time	time	NOUN
fbem-26177	71	10	nature	nature	NOUN
fbem-26177	71	11	of	of	ADP
fbem-26177	71	12	live	live	ADJ
fbem-26177	71	13	streaming	streaming	NOUN
fbem-26177	71	14	creates	create	VERB
fbem-26177	71	15	a	a	DET
fbem-26177	71	16	sense	sense	NOUN
fbem-26177	71	17	of	of	ADP
fbem-26177	71	18	urgency	urgency	NOUN
fbem-26177	71	19	that	that	PRON
fbem-26177	71	20	can	can	AUX
fbem-26177	71	21	drive	drive	VERB
fbem-26177	71	22	impulse	impulse	ADJ
fbem-26177	71	23	buying	buying	NOUN
fbem-26177	71	24	.	.	PUNCT
fbem-26177	72	1	limited	limited	ADJ
fbem-26177	72	2	-	-	PUNCT
fbem-26177	72	3	time	time	NOUN
fbem-26177	72	4	offers	offer	NOUN
fbem-26177	72	5	,	,	PUNCT
fbem-26177	72	6	flash	flash	NOUN
fbem-26177	72	7	sales	sale	NOUN
fbem-26177	72	8	,	,	PUNCT
fbem-26177	72	9	and	and	CCONJ
fbem-26177	72	10	exclusive	exclusive	ADJ
fbem-26177	72	11	discounts	discount	NOUN
fbem-26177	72	12	are	be	AUX
fbem-26177	72	13	common	common	ADJ
fbem-26177	72	14	strategies	strategy	NOUN
fbem-26177	72	15	used	use	VERB
fbem-26177	72	16	in	in	ADP
fbem-26177	72	17	e	e	NOUN
fbem-26177	72	18	-	-	NOUN
fbem-26177	72	19	commerce	commerce	NOUN
fbem-26177	72	20	live	live	VERB
fbem-26177	72	21	streaming	streaming	NOUN
fbem-26177	72	22	to	to	PART
fbem-26177	72	23	encourage	encourage	VERB
fbem-26177	72	24	viewers	viewer	NOUN
fbem-26177	72	25	to	to	PART
fbem-26177	72	26	make	make	VERB
fbem-26177	72	27	purchases	purchase	NOUN
fbem-26177	72	28	on	on	ADP
fbem-26177	72	29	the	the	DET
fbem-26177	72	30	spot	spot	NOUN
fbem-26177	72	31	.	.	PUNCT
fbem-26177	73	1	this	this	DET
fbem-26177	73	2	urgency	urgency	NOUN
fbem-26177	73	3	,	,	PUNCT
fbem-26177	73	4	coupled	couple	VERB
fbem-26177	73	5	with	with	ADP
fbem-26177	73	6	the	the	DET
fbem-26177	73	7	emotional	emotional	ADJ
fbem-26177	73	8	engagement	engagement	NOUN
fbem-26177	73	9	generated	generate	VERB
fbem-26177	73	10	by	by	ADP
fbem-26177	73	11	live	live	ADJ
fbem-26177	73	12	interaction	interaction	NOUN
fbem-26177	73	13	,	,	PUNCT
fbem-26177	73	14	makes	make	VERB
fbem-26177	73	15	consumers	consumer	NOUN
fbem-26177	73	16	more	more	ADV
fbem-26177	73	17	likely	likely	ADJ
fbem-26177	73	18	to	to	PART
fbem-26177	73	19	act	act	VERB
fbem-26177	73	20	impulsively	impulsively	ADV
fbem-26177	73	21	.	.	PUNCT
fbem-26177	74	1	research	research	NOUN
fbem-26177	74	2	shows	show	VERB
fbem-26177	74	3	that	that	SCONJ
fbem-26177	74	4	live	live	VERB
fbem-26177	74	5	streaming	streaming	NOUN
fbem-26177	74	6	environments	environment	NOUN
fbem-26177	74	7	often	often	ADV
fbem-26177	74	8	evoke	evoke	VERB
fbem-26177	74	9	positive	positive	ADJ
fbem-26177	74	10	emotions	emotion	NOUN
fbem-26177	74	11	such	such	ADJ
fbem-26177	74	12	as	as	ADP
fbem-26177	74	13	excitement	excitement	NOUN
fbem-26177	74	14	and	and	CCONJ
fbem-26177	74	15	trust	trust	NOUN
fbem-26177	74	16	,	,	PUNCT
fbem-26177	74	17	which	which	PRON
fbem-26177	74	18	directly	directly	ADV
fbem-26177	74	19	correlate	correlate	VERB
fbem-26177	74	20	with	with	ADP
fbem-26177	74	21	higher	high	ADJ
fbem-26177	74	22	conversion	conversion	NOUN
fbem-26177	74	23	rates	rate	NOUN
fbem-26177	74	24	.	.	PUNCT
fbem-26177	75	1	the	the	DET
fbem-26177	75	2	interactive	interactive	ADJ
fbem-26177	75	3	features	feature	NOUN
fbem-26177	75	4	,	,	PUNCT
fbem-26177	75	5	such	such	ADJ
fbem-26177	75	6	as	as	ADP
fbem-26177	75	7	countdown	countdown	NOUN
fbem-26177	75	8	timers	timer	NOUN
fbem-26177	75	9	for	for	ADP
fbem-26177	75	10	promotions	promotion	NOUN
fbem-26177	75	11	and	and	CCONJ
fbem-26177	75	12	real	real	ADJ
fbem-26177	75	13	-	-	PUNCT
fbem-26177	75	14	time	time	NOUN
fbem-26177	75	15	stock	stock	NOUN
fbem-26177	75	16	updates	update	NOUN
fbem-26177	75	17	,	,	PUNCT
fbem-26177	75	18	add	add	VERB
fbem-26177	75	19	a	a	DET
fbem-26177	75	20	gamified	gamifie	VERB
fbem-26177	75	21	element	element	NOUN
fbem-26177	75	22	that	that	PRON
fbem-26177	75	23	stimulates	stimulate	VERB
fbem-26177	75	24	impulsive	impulsive	ADJ
fbem-26177	75	25	buying	buying	NOUN
fbem-26177	75	26	behavior	behavior	NOUN
fbem-26177	75	27	[	[	X
fbem-26177	75	28	14	14	NUM
fbem-26177	75	29	]	]	SYM
fbem-26177	75	30	.	.	PUNCT
fbem-26177	76	1	3.3	3.3	NUM
fbem-26177	76	2	.	.	PUNCT
fbem-26177	77	1	product	product	NOUN
fbem-26177	77	2	demonstration	demonstration	NOUN
fbem-26177	77	3	and	and	CCONJ
fbem-26177	77	4	authenticity	authenticity	NOUN
fbem-26177	77	5	e	e	NOUN
fbem-26177	77	6	-	-	NOUN
fbem-26177	77	7	commerce	commerce	NOUN
fbem-26177	77	8	live	live	ADJ
fbem-26177	77	9	streaming	streaming	NOUN
fbem-26177	77	10	allows	allow	VERB
fbem-26177	77	11	for	for	ADP
fbem-26177	77	12	real	real	ADJ
fbem-26177	77	13	-	-	PUNCT
fbem-26177	77	14	time	time	NOUN
fbem-26177	77	15	product	product	NOUN
fbem-26177	77	16	demonstrations	demonstration	NOUN
fbem-26177	77	17	,	,	PUNCT
fbem-26177	77	18	providing	provide	VERB
fbem-26177	77	19	a	a	DET
fbem-26177	77	20	level	level	NOUN
fbem-26177	77	21	of	of	ADP
fbem-26177	77	22	transparency	transparency	NOUN
fbem-26177	77	23	and	and	CCONJ
fbem-26177	77	24	authenticity	authenticity	NOUN
fbem-26177	77	25	that	that	SCONJ
fbem-26177	77	26	static	static	ADJ
fbem-26177	77	27	images	image	NOUN
fbem-26177	77	28	or	or	CCONJ
fbem-26177	77	29	videos	video	NOUN
fbem-26177	77	30	can	can	AUX
fbem-26177	77	31	not	not	PART
fbem-26177	77	32	.	.	PUNCT
fbem-26177	78	1	viewers	viewer	NOUN
fbem-26177	78	2	can	can	AUX
fbem-26177	78	3	see	see	VERB
fbem-26177	78	4	how	how	SCONJ
fbem-26177	78	5	a	a	DET
fbem-26177	78	6	product	product	NOUN
fbem-26177	78	7	works	work	VERB
fbem-26177	78	8	,	,	PUNCT
fbem-26177	78	9	how	how	SCONJ
fbem-26177	78	10	it	it	PRON
fbem-26177	78	11	looks	look	VERB
fbem-26177	78	12	in	in	ADP
fbem-26177	78	13	various	various	ADJ
fbem-26177	78	14	lighting	lighting	NOUN
fbem-26177	78	15	conditions	condition	NOUN
fbem-26177	78	16	,	,	PUNCT
fbem-26177	78	17	and	and	CCONJ
fbem-26177	78	18	even	even	ADV
fbem-26177	78	19	ask	ask	VERB
fbem-26177	78	20	specific	specific	ADJ
fbem-26177	78	21	questions	question	NOUN
fbem-26177	78	22	about	about	ADP
fbem-26177	78	23	its	its	PRON
fbem-26177	78	24	features	feature	NOUN
fbem-26177	78	25	and	and	CCONJ
fbem-26177	78	26	benefits	benefit	NOUN
fbem-26177	78	27	.	.	PUNCT
fbem-26177	79	1	this	this	DET
fbem-26177	79	2	hands	hand	NOUN
fbem-26177	79	3	-	-	PUNCT
fbem-26177	79	4	on	on	ADP
fbem-26177	79	5	demonstration	demonstration	NOUN
fbem-26177	79	6	builds	build	VERB
fbem-26177	79	7	credibility	credibility	NOUN
fbem-26177	79	8	,	,	PUNCT
fbem-26177	79	9	as	as	SCONJ
fbem-26177	79	10	it	it	PRON
fbem-26177	79	11	reduces	reduce	VERB
fbem-26177	79	12	the	the	DET
fbem-26177	79	13	uncertainty	uncertainty	NOUN
fbem-26177	79	14	associated	associate	VERB
fbem-26177	79	15	with	with	ADP
fbem-26177	79	16	purchasing	purchase	VERB
fbem-26177	79	17	products	product	NOUN
fbem-26177	79	18	online	online	ADV
fbem-26177	79	19	.	.	PUNCT
fbem-26177	80	1	participants	participant	NOUN
fbem-26177	80	2	in	in	ADP
fbem-26177	80	3	a	a	DET
fbem-26177	80	4	recent	recent	ADJ
fbem-26177	80	5	study	study	NOUN
fbem-26177	80	6	highlighted	highlight	VERB
fbem-26177	80	7	the	the	DET
fbem-26177	80	8	importance	importance	NOUN
fbem-26177	80	9	of	of	ADP
fbem-26177	80	10	being	be	AUX
fbem-26177	80	11	able	able	ADJ
fbem-26177	80	12	to	to	PART
fbem-26177	80	13	see	see	VERB
fbem-26177	80	14	the	the	DET
fbem-26177	80	15	product	product	NOUN
fbem-26177	80	16	in	in	ADP
fbem-26177	80	17	use	use	NOUN
fbem-26177	80	18	before	before	ADP
fbem-26177	80	19	making	make	VERB
fbem-26177	80	20	a	a	DET
fbem-26177	80	21	purchase	purchase	NOUN
fbem-26177	80	22	.	.	PUNCT
fbem-26177	81	1	the	the	DET
fbem-26177	81	2	ability	ability	NOUN
fbem-26177	81	3	to	to	PART
fbem-26177	81	4	observe	observe	VERB
fbem-26177	81	5	the	the	DET
fbem-26177	81	6	texture	texture	NOUN
fbem-26177	81	7	,	,	PUNCT
fbem-26177	81	8	color	color	NOUN
fbem-26177	81	9	,	,	PUNCT
fbem-26177	81	10	or	or	CCONJ
fbem-26177	81	11	functionality	functionality	NOUN
fbem-26177	81	12	of	of	ADP
fbem-26177	81	13	a	a	DET
fbem-26177	81	14	product	product	NOUN
fbem-26177	81	15	in	in	ADP
fbem-26177	81	16	real	real	ADJ
fbem-26177	81	17	-	-	PUNCT
fbem-26177	81	18	time	time	NOUN
fbem-26177	81	19	helped	helped	AUX
fbem-26177	81	20	alleviate	alleviate	VERB
fbem-26177	81	21	concerns	concern	NOUN
fbem-26177	81	22	about	about	ADP
fbem-26177	81	23	product	product	NOUN
fbem-26177	81	24	quality	quality	NOUN
fbem-26177	81	25	and	and	CCONJ
fbem-26177	81	26	encouraged	encourage	VERB
fbem-26177	81	27	them	they	PRON
fbem-26177	81	28	to	to	PART
fbem-26177	81	29	make	make	VERB
fbem-26177	81	30	a	a	DET
fbem-26177	81	31	purchase	purchase	NOUN
fbem-26177	81	32	.	.	PUNCT
fbem-26177	82	1	3.4	3.4	NUM
fbem-26177	82	2	.	.	PUNCT
fbem-26177	82	3	challenges	challenge	NOUN
fbem-26177	82	4	and	and	CCONJ
fbem-26177	82	5	negative	negative	ADJ
fbem-26177	82	6	impacts	impact	NOUN
fbem-26177	82	7	despite	despite	SCONJ
fbem-26177	82	8	the	the	DET
fbem-26177	82	9	positive	positive	ADJ
fbem-26177	82	10	aspects	aspect	NOUN
fbem-26177	82	11	,	,	PUNCT
fbem-26177	82	12	there	there	PRON
fbem-26177	82	13	are	be	VERB
fbem-26177	82	14	also	also	ADV
fbem-26177	82	15	challenges	challenge	NOUN
fbem-26177	82	16	and	and	CCONJ
fbem-26177	82	17	potential	potential	ADJ
fbem-26177	82	18	negative	negative	ADJ
fbem-26177	82	19	impacts	impact	NOUN
fbem-26177	82	20	associated	associate	VERB
fbem-26177	82	21	with	with	ADP
fbem-26177	82	22	e	e	NOUN
fbem-26177	82	23	-	-	NOUN
fbem-26177	82	24	commerce	commerce	NOUN
fbem-26177	82	25	live	live	ADJ
fbem-26177	82	26	streaming	streaming	NOUN
fbem-26177	82	27	.	.	PUNCT
fbem-26177	83	1	one	one	NUM
fbem-26177	83	2	concern	concern	NOUN
fbem-26177	83	3	is	be	AUX
fbem-26177	83	4	the	the	DET
fbem-26177	83	5	growing	grow	VERB
fbem-26177	83	6	prevalence	prevalence	NOUN
fbem-26177	83	7	of	of	ADP
fbem-26177	83	8	overpromotion	overpromotion	NOUN
fbem-26177	83	9	and	and	CCONJ
fbem-26177	83	10	misleading	mislead	VERB
fbem-26177	83	11	product	product	NOUN
fbem-26177	83	12	claims	claim	NOUN
fbem-26177	83	13	.	.	PUNCT
fbem-26177	84	1	as	as	SCONJ
fbem-26177	84	2	the	the	DET
fbem-26177	84	3	influencer	influencer	NOUN
fbem-26177	84	4	economy	economy	NOUN
fbem-26177	84	5	expands	expand	VERB
fbem-26177	84	6	,	,	PUNCT
fbem-26177	84	7	some	some	DET
fbem-26177	84	8	influencers	influencer	NOUN
fbem-26177	84	9	may	may	AUX
fbem-26177	84	10	prioritize	prioritize	VERB
fbem-26177	84	11	profits	profit	NOUN
fbem-26177	84	12	over	over	ADP
fbem-26177	84	13	authenticity	authenticity	NOUN
fbem-26177	84	14	,	,	PUNCT
fbem-26177	84	15	leading	lead	VERB
fbem-26177	84	16	to	to	ADP
fbem-26177	84	17	exaggerated	exaggerated	ADJ
fbem-26177	84	18	claims	claim	NOUN
fbem-26177	84	19	or	or	CCONJ
fbem-26177	84	20	deceptive	deceptive	ADJ
fbem-26177	84	21	practices	practice	NOUN
fbem-26177	84	22	.	.	PUNCT
fbem-26177	85	1	this	this	PRON
fbem-26177	85	2	undermines	undermine	VERB
fbem-26177	85	3	consumer	consumer	NOUN
fbem-26177	85	4	trust	trust	NOUN
fbem-26177	85	5	and	and	CCONJ
fbem-26177	85	6	can	can	AUX
fbem-26177	85	7	damage	damage	VERB
fbem-26177	85	8	the	the	DET
fbem-26177	85	9	reputation	reputation	NOUN
fbem-26177	85	10	of	of	ADP
fbem-26177	85	11	both	both	CCONJ
fbem-26177	85	12	the	the	DET
fbem-26177	85	13	influencer	influencer	NOUN
fbem-26177	85	14	and	and	CCONJ
fbem-26177	85	15	the	the	DET
fbem-26177	85	16	brands	brand	NOUN
fbem-26177	85	17	they	they	PRON
fbem-26177	85	18	promote	promote	VERB
fbem-26177	85	19	.	.	PUNCT
fbem-26177	86	1	the	the	DET
fbem-26177	86	2	emotional	emotional	ADJ
fbem-26177	86	3	engagement	engagement	NOUN
fbem-26177	86	4	and	and	CCONJ
fbem-26177	86	5	sense	sense	NOUN
fbem-26177	86	6	of	of	ADP
fbem-26177	86	7	urgency	urgency	NOUN
fbem-26177	86	8	created	create	VERB
fbem-26177	86	9	during	during	ADP
fbem-26177	86	10	live	live	ADJ
fbem-26177	86	11	streams	stream	NOUN
fbem-26177	86	12	can	can	AUX
fbem-26177	86	13	lead	lead	VERB
fbem-26177	86	14	to	to	ADP
fbem-26177	86	15	impulsive	impulsive	ADJ
fbem-26177	86	16	and	and	CCONJ
fbem-26177	86	17	regretful	regretful	ADJ
fbem-26177	86	18	purchases	purchase	NOUN
fbem-26177	86	19	.	.	PUNCT
fbem-26177	87	1	some	some	DET
fbem-26177	87	2	consumers	consumer	NOUN
fbem-26177	87	3	report	report	VERB
fbem-26177	87	4	feeling	feeling	NOUN
fbem-26177	87	5	pressured	pressured	ADJ
fbem-26177	87	6	to	to	PART
fbem-26177	87	7	buy	buy	VERB
fbem-26177	87	8	products	product	NOUN
fbem-26177	87	9	during	during	ADP
fbem-26177	87	10	flash	flash	NOUN
fbem-26177	87	11	sales	sale	NOUN
fbem-26177	87	12	or	or	CCONJ
fbem-26177	87	13	limited	limited	ADJ
fbem-26177	87	14	-	-	PUNCT
fbem-26177	87	15	time	time	NOUN
fbem-26177	87	16	promotions	promotion	NOUN
fbem-26177	87	17	,	,	PUNCT
fbem-26177	87	18	only	only	ADV
fbem-26177	87	19	to	to	PART
fbem-26177	87	20	regret	regret	VERB
fbem-26177	87	21	their	their	PRON
fbem-26177	87	22	decisions	decision	NOUN
fbem-26177	87	23	later	later	ADV
fbem-26177	87	24	when	when	SCONJ
fbem-26177	87	25	the	the	DET
fbem-26177	87	26	excitement	excitement	NOUN
fbem-26177	87	27	wears	wear	VERB
fbem-26177	87	28	off	off	ADP
fbem-26177	87	29	.	.	PUNCT
fbem-26177	88	1	this	this	DET
fbem-26177	88	2	highlights	highlight	VERB
fbem-26177	88	3	the	the	DET
fbem-26177	88	4	need	need	NOUN
fbem-26177	88	5	for	for	ADP
fbem-26177	88	6	more	more	ADV
fbem-26177	88	7	transparent	transparent	ADJ
fbem-26177	88	8	marketing	marketing	NOUN
fbem-26177	88	9	practices	practice	NOUN
fbem-26177	88	10	and	and	CCONJ
fbem-26177	88	11	ethical	ethical	ADJ
fbem-26177	88	12	guidelines	guideline	NOUN
fbem-26177	88	13	in	in	ADP
fbem-26177	88	14	the	the	DET
fbem-26177	88	15	live	live	ADJ
fbem-26177	88	16	streaming	streaming	NOUN
fbem-26177	88	17	industry	industry	NOUN
fbem-26177	88	18	.	.	PUNCT
fbem-26177	89	1	4	4	X
fbem-26177	89	2	.	.	X
fbem-26177	89	3	conclusion	conclusion	NOUN
fbem-26177	89	4	e	e	PROPN
fbem-26177	89	5	-	-	NOUN
fbem-26177	89	6	commerce	commerce	NOUN
fbem-26177	89	7	live	live	ADJ
fbem-26177	89	8	streaming	streaming	NOUN
fbem-26177	89	9	has	have	AUX
fbem-26177	89	10	undoubtedly	undoubtedly	ADV
fbem-26177	89	11	transformed	transform	VERB
fbem-26177	89	12	the	the	DET
fbem-26177	89	13	online	online	ADJ
fbem-26177	89	14	retail	retail	ADJ
fbem-26177	89	15	landscape	landscape	NOUN
fbem-26177	89	16	,	,	PUNCT
fbem-26177	89	17	introducing	introduce	VERB
fbem-26177	89	18	a	a	DET
fbem-26177	89	19	more	more	ADV
fbem-26177	89	20	interactive	interactive	ADJ
fbem-26177	89	21	,	,	PUNCT
fbem-26177	89	22	engaging	engaging	ADJ
fbem-26177	89	23	,	,	PUNCT
fbem-26177	89	24	and	and	CCONJ
fbem-26177	89	25	emotionally	emotionally	ADV
fbem-26177	89	26	-	-	PUNCT
fbem-26177	89	27	driven	drive	VERB
fbem-26177	89	28	shopping	shopping	NOUN
fbem-26177	89	29	experience	experience	NOUN
fbem-26177	89	30	.	.	PUNCT
fbem-26177	90	1	by	by	ADP
fbem-26177	90	2	tapping	tap	VERB
fbem-26177	90	3	into	into	ADP
fbem-26177	90	4	the	the	DET
fbem-26177	90	5	influencer	influencer	NOUN
fbem-26177	90	6	economy	economy	NOUN
fbem-26177	90	7	,	,	PUNCT
fbem-26177	90	8	brands	brand	NOUN
fbem-26177	90	9	can	can	AUX
fbem-26177	90	10	reach	reach	VERB
fbem-26177	90	11	consumers	consumer	NOUN
fbem-26177	90	12	in	in	ADP
fbem-26177	90	13	a	a	DET
fbem-26177	90	14	manner	manner	NOUN
fbem-26177	90	15	that	that	PRON
fbem-26177	90	16	feels	feel	VERB
fbem-26177	90	17	authentic	authentic	ADJ
fbem-26177	90	18	and	and	CCONJ
fbem-26177	90	19	personalized	personalized	ADJ
fbem-26177	90	20	,	,	PUNCT
fbem-26177	90	21	driving	drive	VERB
fbem-26177	90	22	higher	high	ADJ
fbem-26177	90	23	engagement	engagement	NOUN
fbem-26177	90	24	rates	rate	NOUN
fbem-26177	90	25	and	and	CCONJ
fbem-26177	90	26	increasing	increase	VERB
fbem-26177	90	27	conversion	conversion	NOUN
fbem-26177	90	28	.	.	PUNCT
fbem-26177	91	1	the	the	DET
fbem-26177	91	2	combination	combination	NOUN
fbem-26177	91	3	of	of	ADP
fbem-26177	91	4	real	real	ADJ
fbem-26177	91	5	-	-	PUNCT
fbem-26177	91	6	time	time	NOUN
fbem-26177	91	7	interaction	interaction	NOUN
fbem-26177	91	8	,	,	PUNCT
fbem-26177	91	9	product	product	NOUN
fbem-26177	91	10	demonstrations	demonstration	NOUN
fbem-26177	91	11	,	,	PUNCT
fbem-26177	91	12	and	and	CCONJ
fbem-26177	91	13	social	social	ADJ
fbem-26177	91	14	proof	proof	NOUN
fbem-26177	91	15	has	have	AUX
fbem-26177	91	16	made	make	VERB
fbem-26177	91	17	live	live	ADJ
fbem-26177	91	18	streaming	stream	VERB
fbem-26177	91	19	an	an	DET
fbem-26177	91	20	integral	integral	ADJ
fbem-26177	91	21	tool	tool	NOUN
fbem-26177	91	22	for	for	ADP
fbem-26177	91	23	businesses	business	NOUN
fbem-26177	91	24	looking	look	VERB
fbem-26177	91	25	to	to	PART
fbem-26177	91	26	build	build	VERB
fbem-26177	91	27	trust	trust	NOUN
fbem-26177	91	28	and	and	CCONJ
fbem-26177	91	29	foster	foster	ADJ
fbem-26177	91	30	loyalty	loyalty	NOUN
fbem-26177	91	31	among	among	ADP
fbem-26177	91	32	their	their	PRON
fbem-26177	91	33	target	target	NOUN
fbem-26177	91	34	audiences	audience	NOUN
fbem-26177	91	35	.	.	PUNCT
fbem-26177	92	1	one	one	NUM
fbem-26177	92	2	of	of	ADP
fbem-26177	92	3	the	the	DET
fbem-26177	92	4	key	key	ADJ
fbem-26177	92	5	advantages	advantage	NOUN
fbem-26177	92	6	of	of	ADP
fbem-26177	92	7	e	e	NOUN
fbem-26177	92	8	-	-	NOUN
fbem-26177	92	9	commerce	commerce	NOUN
fbem-26177	92	10	live	live	ADJ
fbem-26177	92	11	streaming	streaming	NOUN
fbem-26177	92	12	lies	lie	VERB
fbem-26177	92	13	in	in	ADP
fbem-26177	92	14	its	its	PRON
fbem-26177	92	15	ability	ability	NOUN
fbem-26177	92	16	to	to	PART
fbem-26177	92	17	create	create	VERB
fbem-26177	92	18	an	an	DET
fbem-26177	92	19	immersive	immersive	ADJ
fbem-26177	92	20	shopping	shopping	NOUN
fbem-26177	92	21	environment	environment	NOUN
fbem-26177	92	22	where	where	SCONJ
fbem-26177	92	23	consumers	consumer	NOUN
fbem-26177	92	24	can	can	AUX
fbem-26177	92	25	ask	ask	VERB
fbem-26177	92	26	questions	question	NOUN
fbem-26177	92	27	,	,	PUNCT
fbem-26177	92	28	receive	receive	VERB
fbem-26177	92	29	immediate	immediate	ADJ
fbem-26177	92	30	feedback	feedback	NOUN
fbem-26177	92	31	,	,	PUNCT
fbem-26177	92	32	and	and	CCONJ
fbem-26177	92	33	make	make	VERB
fbem-26177	92	34	informed	informed	ADJ
fbem-26177	92	35	purchasing	purchasing	NOUN
fbem-26177	92	36	decisions	decision	NOUN
fbem-26177	92	37	.	.	PUNCT
fbem-26177	93	1	influencers	influencer	NOUN
fbem-26177	93	2	,	,	PUNCT
fbem-26177	93	3	acting	act	VERB
fbem-26177	93	4	as	as	ADP
fbem-26177	93	5	intermediaries	intermediary	NOUN
fbem-26177	93	6	between	between	ADP
fbem-26177	93	7	brands	brand	NOUN
fbem-26177	93	8	and	and	CCONJ
fbem-26177	93	9	consumers	consumer	NOUN
fbem-26177	93	10	,	,	PUNCT
fbem-26177	93	11	play	play	VERB
fbem-26177	93	12	a	a	DET
fbem-26177	93	13	crucial	crucial	ADJ
fbem-26177	93	14	role	role	NOUN
fbem-26177	93	15	in	in	ADP
fbem-26177	93	16	shaping	shape	VERB
fbem-26177	93	17	consumer	consumer	NOUN
fbem-26177	93	18	perceptions	perception	NOUN
fbem-26177	93	19	and	and	CCONJ
fbem-26177	93	20	purchasing	purchasing	NOUN
fbem-26177	93	21	behavior	behavior	NOUN
fbem-26177	93	22	.	.	PUNCT
fbem-26177	94	1	their	their	PRON
fbem-26177	94	2	parasocial	parasocial	ADJ
fbem-26177	94	3	relationships	relationship	NOUN
fbem-26177	94	4	with	with	ADP
fbem-26177	94	5	their	their	PRON
fbem-26177	94	6	followers	follower	NOUN
fbem-26177	94	7	,	,	PUNCT
fbem-26177	94	8	built	build	VERB
fbem-26177	94	9	on	on	ADP
fbem-26177	94	10	trust	trust	NOUN
fbem-26177	94	11	and	and	CCONJ
fbem-26177	94	12	relatability	relatability	NOUN
fbem-26177	94	13	,	,	PUNCT
fbem-26177	94	14	enhance	enhance	VERB
fbem-26177	94	15	the	the	DET
fbem-26177	94	16	impact	impact	NOUN
fbem-26177	94	17	of	of	ADP
fbem-26177	94	18	product	product	NOUN
fbem-26177	94	19	endorsements	endorsement	NOUN
fbem-26177	94	20	,	,	PUNCT
fbem-26177	94	21	often	often	ADV
fbem-26177	94	22	leading	lead	VERB
fbem-26177	94	23	to	to	ADP
fbem-26177	94	24	impulse	impulse	ADJ
fbem-26177	94	25	purchases	purchase	NOUN
fbem-26177	94	26	.	.	PUNCT
fbem-26177	95	1	studies	study	NOUN
fbem-26177	95	2	have	have	AUX
fbem-26177	95	3	shown	show	VERB
fbem-26177	95	4	that	that	SCONJ
fbem-26177	95	5	consumers	consumer	NOUN
fbem-26177	95	6	are	be	AUX
fbem-26177	95	7	more	more	ADV
fbem-26177	95	8	likely	likely	ADJ
fbem-26177	95	9	to	to	PART
fbem-26177	95	10	buy	buy	VERB
fbem-26177	95	11	products	product	NOUN
fbem-26177	95	12	during	during	ADP
fbem-26177	95	13	live	live	ADJ
fbem-26177	95	14	streams	stream	NOUN
fbem-26177	95	15	due	due	ADP
fbem-26177	95	16	to	to	ADP
fbem-26177	95	17	the	the	DET
fbem-26177	95	18	fear	fear	NOUN
fbem-26177	95	19	of	of	ADP
fbem-26177	95	20	missing	miss	VERB
fbem-26177	95	21	out	out	ADP
fbem-26177	95	22	(	(	PUNCT
fbem-26177	95	23	fomo	fomo	NOUN
fbem-26177	95	24	)	)	PUNCT
fbem-26177	95	25	,	,	PUNCT
fbem-26177	95	26	particularly	particularly	ADV
fbem-26177	95	27	when	when	SCONJ
fbem-26177	95	28	exclusive	exclusive	ADJ
fbem-26177	95	29	discounts	discount	NOUN
fbem-26177	95	30	and	and	CCONJ
fbem-26177	95	31	limited	limited	ADJ
fbem-26177	95	32	-	-	PUNCT
fbem-26177	95	33	time	time	NOUN
fbem-26177	95	34	offers	offer	NOUN
fbem-26177	95	35	are	be	AUX
fbem-26177	95	36	involved	involve	VERB
fbem-26177	95	37	[	[	PUNCT
fbem-26177	95	38	11	11	NUM
fbem-26177	95	39	]	]	PUNCT
fbem-26177	95	40	.	.	PUNCT
fbem-26177	96	1	despite	despite	SCONJ
fbem-26177	96	2	its	its	PRON
fbem-26177	96	3	many	many	ADJ
fbem-26177	96	4	benefits	benefit	NOUN
fbem-26177	96	5	,	,	PUNCT
fbem-26177	96	6	the	the	DET
fbem-26177	96	7	rapid	rapid	ADJ
fbem-26177	96	8	rise	rise	NOUN
fbem-26177	96	9	of	of	ADP
fbem-26177	96	10	e	e	NOUN
fbem-26177	96	11	-	-	NOUN
fbem-26177	96	12	commerce	commerce	NOUN
fbem-26177	96	13	live	live	ADJ
fbem-26177	96	14	streaming	streaming	NOUN
fbem-26177	96	15	also	also	ADV
fbem-26177	96	16	presents	present	VERB
fbem-26177	96	17	several	several	ADJ
fbem-26177	96	18	challenges	challenge	NOUN
fbem-26177	96	19	that	that	PRON
fbem-26177	96	20	require	require	VERB
fbem-26177	96	21	careful	careful	ADJ
fbem-26177	96	22	consideration	consideration	NOUN
fbem-26177	96	23	.	.	PUNCT
fbem-26177	97	1	one	one	NUM
fbem-26177	97	2	major	major	ADJ
fbem-26177	97	3	concern	concern	NOUN
fbem-26177	97	4	is	be	AUX
fbem-26177	97	5	the	the	DET
fbem-26177	97	6	potential	potential	NOUN
fbem-26177	97	7	for	for	ADP
fbem-26177	97	8	overpromotion	overpromotion	NOUN
fbem-26177	97	9	and	and	CCONJ
fbem-26177	97	10	the	the	DET
fbem-26177	97	11	encouragement	encouragement	NOUN
fbem-26177	97	12	of	of	ADP
fbem-26177	97	13	impulsive	impulsive	ADJ
fbem-26177	97	14	buying	buying	NOUN
fbem-26177	97	15	behaviors	behavior	NOUN
fbem-26177	97	16	.	.	PUNCT
fbem-26177	98	1	the	the	DET
fbem-26177	98	2	excitement	excitement	NOUN
fbem-26177	98	3	and	and	CCONJ
fbem-26177	98	4	urgency	urgency	NOUN
fbem-26177	98	5	created	create	VERB
fbem-26177	98	6	by	by	ADP
fbem-26177	98	7	live	live	ADJ
fbem-26177	98	8	-	-	PUNCT
fbem-26177	98	9	stream	stream	NOUN
fbem-26177	98	10	hosts	host	NOUN
fbem-26177	98	11	and	and	CCONJ
fbem-26177	98	12	influencers	influencer	NOUN
fbem-26177	98	13	can	can	AUX
fbem-26177	98	14	sometimes	sometimes	ADV
fbem-26177	98	15	lead	lead	VERB
fbem-26177	98	16	consumers	consumer	NOUN
fbem-26177	98	17	to	to	PART
fbem-26177	98	18	make	make	VERB
fbem-26177	98	19	purchases	purchase	NOUN
fbem-26177	98	20	they	they	PRON
fbem-26177	98	21	later	later	ADV
fbem-26177	98	22	regret	regret	VERB
fbem-26177	98	23	.	.	PUNCT
fbem-26177	99	1	this	this	PRON
fbem-26177	99	2	is	be	AUX
fbem-26177	99	3	especially	especially	ADV
fbem-26177	99	4	true	true	ADJ
fbem-26177	99	5	when	when	SCONJ
fbem-26177	99	6	influencers	influencer	NOUN
fbem-26177	99	7	promote	promote	VERB
fbem-26177	99	8	products	product	NOUN
fbem-26177	99	9	without	without	ADP
fbem-26177	99	10	providing	provide	VERB
fbem-26177	99	11	sufficient	sufficient	ADJ
fbem-26177	99	12	or	or	CCONJ
fbem-26177	99	13	accurate	accurate	ADJ
fbem-26177	99	14	information	information	NOUN
fbem-26177	99	15	,	,	PUNCT
fbem-26177	99	16	resulting	result	VERB
fbem-26177	99	17	in	in	ADP
fbem-26177	99	18	misleading	mislead	VERB
fbem-26177	99	19	claims	claim	NOUN
fbem-26177	99	20	that	that	PRON
fbem-26177	99	21	may	may	AUX
fbem-26177	99	22	compromise	compromise	VERB
fbem-26177	99	23	consumer	consumer	NOUN
fbem-26177	99	24	trust	trust	NOUN
fbem-26177	99	25	in	in	ADP
fbem-26177	99	26	the	the	DET
fbem-26177	99	27	long	long	ADJ
fbem-26177	99	28	run	run	NOUN
fbem-26177	99	29	.	.	PUNCT
fbem-26177	100	1	furthermore	furthermore	ADV
fbem-26177	100	2	,	,	PUNCT
fbem-26177	100	3	the	the	DET
fbem-26177	100	4	use	use	NOUN
fbem-26177	100	5	of	of	ADP
fbem-26177	100	6	aggressive	aggressive	ADJ
fbem-26177	100	7	marketing	marketing	NOUN
fbem-26177	100	8	tactics	tactic	NOUN
fbem-26177	100	9	can	can	AUX
fbem-26177	100	10	contribute	contribute	VERB
fbem-26177	100	11	to	to	ADP
fbem-26177	100	12	a	a	DET
fbem-26177	100	13	shortterm	shortterm	NOUN
fbem-26177	100	14	sales	sale	NOUN
fbem-26177	100	15	boost	boost	NOUN
fbem-26177	100	16	but	but	CCONJ
fbem-26177	100	17	may	may	AUX
fbem-26177	100	18	harm	harm	VERB
fbem-26177	100	19	a	a	DET
fbem-26177	100	20	brand	brand	NOUN
fbem-26177	100	21	’s	’s	PART
fbem-26177	100	22	reputation	reputation	NOUN
fbem-26177	100	23	and	and	CCONJ
fbem-26177	100	24	lead	lead	VERB
fbem-26177	100	25	to	to	ADP
fbem-26177	100	26	dissatisfaction	dissatisfaction	NOUN
fbem-26177	100	27	among	among	ADP
fbem-26177	100	28	consumers	consumer	NOUN
fbem-26177	100	29	who	who	PRON
fbem-26177	100	30	feel	feel	VERB
fbem-26177	100	31	deceived	deceive	VERB
fbem-26177	100	32	by	by	ADP
fbem-26177	100	33	the	the	DET
fbem-26177	100	34	promotional	promotional	ADJ
fbem-26177	100	35	strategies	strategy	NOUN
fbem-26177	100	36	used	use	VERB
fbem-26177	100	37	in	in	ADP
fbem-26177	100	38	live	live	ADJ
fbem-26177	100	39	streams	stream	NOUN
fbem-26177	100	40	.	.	PUNCT
fbem-26177	101	1	to	to	PART
fbem-26177	101	2	ensure	ensure	VERB
fbem-26177	101	3	the	the	DET
fbem-26177	101	4	sustainable	sustainable	ADJ
fbem-26177	101	5	growth	growth	NOUN
fbem-26177	101	6	of	of	ADP
fbem-26177	101	7	e	e	NOUN
fbem-26177	101	8	-	-	NOUN
fbem-26177	101	9	commerce	commerce	NOUN
fbem-26177	101	10	live	live	ADJ
fbem-26177	101	11	streaming	streaming	NOUN
fbem-26177	101	12	,	,	PUNCT
fbem-26177	101	13	it	it	PRON
fbem-26177	101	14	is	be	AUX
fbem-26177	101	15	essential	essential	ADJ
fbem-26177	101	16	that	that	SCONJ
fbem-26177	101	17	merchants	merchant	NOUN
fbem-26177	101	18	and	and	CCONJ
fbem-26177	101	19	platforms	platform	NOUN
fbem-26177	101	20	adopt	adopt	VERB
fbem-26177	101	21	ethical	ethical	ADJ
fbem-26177	101	22	marketing	marketing	NOUN
fbem-26177	101	23	practices	practice	NOUN
fbem-26177	101	24	.	.	PUNCT
fbem-26177	102	1	influencers	influencer	NOUN
fbem-26177	102	2	should	should	AUX
fbem-26177	102	3	prioritize	prioritize	VERB
fbem-26177	102	4	transparency	transparency	NOUN
fbem-26177	102	5	and	and	CCONJ
fbem-26177	102	6	authenticity	authenticity	NOUN
fbem-26177	102	7	in	in	ADP
fbem-26177	102	8	their	their	PRON
fbem-26177	102	9	product	product	NOUN
fbem-26177	102	10	endorsements	endorsement	NOUN
fbem-26177	102	11	,	,	PUNCT
fbem-26177	102	12	providing	provide	VERB
fbem-26177	102	13	honest	honest	ADJ
fbem-26177	102	14	reviews	review	NOUN
fbem-26177	102	15	and	and	CCONJ
fbem-26177	102	16	highlighting	highlight	VERB
fbem-26177	102	17	both	both	DET
fbem-26177	102	18	the	the	DET
fbem-26177	102	19	advantages	advantage	NOUN
fbem-26177	102	20	and	and	CCONJ
fbem-26177	102	21	potential	potential	ADJ
fbem-26177	102	22	drawbacks	drawback	NOUN
fbem-26177	102	23	of	of	ADP
fbem-26177	102	24	the	the	DET
fbem-26177	102	25	products	product	NOUN
fbem-26177	102	26	they	they	PRON
fbem-26177	102	27	promote	promote	VERB
fbem-26177	102	28	.	.	PUNCT
fbem-26177	103	1	research	research	NOUN
fbem-26177	103	2	indicates	indicate	VERB
fbem-26177	103	3	that	that	SCONJ
fbem-26177	103	4	consumers	consumer	NOUN
fbem-26177	103	5	value	value	VERB
fbem-26177	103	6	genuine	genuine	ADJ
fbem-26177	103	7	interactions	interaction	NOUN
fbem-26177	103	8	and	and	CCONJ
fbem-26177	103	9	are	be	AUX
fbem-26177	103	10	more	more	ADV
fbem-26177	103	11	likely	likely	ADJ
fbem-26177	103	12	to	to	PART
fbem-26177	103	13	develop	develop	VERB
fbem-26177	103	14	long	long	ADJ
fbem-26177	103	15	-	-	PUNCT
fbem-26177	103	16	term	term	NOUN
fbem-26177	103	17	loyalty	loyalty	NOUN
fbem-26177	103	18	to	to	ADP
fbem-26177	103	19	influencers	influencer	NOUN
fbem-26177	103	20	and	and	CCONJ
fbem-26177	103	21	brands	brand	NOUN
fbem-26177	103	22	that	that	PRON
fbem-26177	103	23	maintain	maintain	VERB
fbem-26177	103	24	honesty	honesty	NOUN
fbem-26177	103	25	in	in	ADP
fbem-26177	103	26	their	their	PRON
fbem-26177	103	27	communications	communication	NOUN
fbem-26177	103	28	[	[	X
fbem-26177	103	29	8	8	NUM
fbem-26177	103	30	]	]	PUNCT
fbem-26177	103	31	.	.	PUNCT
fbem-26177	104	1	the	the	DET
fbem-26177	104	2	implementation	implementation	NOUN
fbem-26177	104	3	of	of	ADP
fbem-26177	104	4	regulatory	regulatory	ADJ
fbem-26177	104	5	frameworks	framework	NOUN
fbem-26177	104	6	is	be	AUX
fbem-26177	104	7	critical	critical	ADJ
fbem-26177	104	8	to	to	ADP
fbem-26177	104	9	safeguarding	safeguard	VERB
fbem-26177	104	10	consumer	consumer	NOUN
fbem-26177	104	11	interests	interest	NOUN
fbem-26177	104	12	.	.	PUNCT
fbem-26177	105	1	as	as	SCONJ
fbem-26177	105	2	live	live	ADJ
fbem-26177	105	3	streaming	streaming	NOUN
fbem-26177	105	4	becomes	become	VERB
fbem-26177	105	5	a	a	DET
fbem-26177	105	6	dominant	dominant	ADJ
fbem-26177	105	7	force	force	NOUN
fbem-26177	105	8	in	in	ADP
fbem-26177	105	9	online	online	ADJ
fbem-26177	105	10	retail	retail	NOUN
fbem-26177	105	11	,	,	PUNCT
fbem-26177	105	12	government	government	NOUN
fbem-26177	105	13	bodies	body	NOUN
fbem-26177	105	14	and	and	CCONJ
fbem-26177	105	15	industry	industry	NOUN
fbem-26177	105	16	stakeholders	stakeholder	NOUN
fbem-26177	105	17	need	need	VERB
fbem-26177	105	18	to	to	PART
fbem-26177	105	19	establish	establish	VERB
fbem-26177	105	20	clear	clear	ADJ
fbem-26177	105	21	guidelines	guideline	NOUN
fbem-26177	105	22	to	to	PART
fbem-26177	105	23	ensure	ensure	VERB
fbem-26177	105	24	that	that	SCONJ
fbem-26177	105	25	live	live	ADJ
fbem-26177	105	26	streaming	streaming	NOUN
fbem-26177	105	27	content	content	NOUN
fbem-26177	105	28	adheres	adhere	VERB
fbem-26177	105	29	to	to	ADP
fbem-26177	105	30	fair	fair	ADJ
fbem-26177	105	31	marketing	marketing	NOUN
fbem-26177	105	32	practices	practice	NOUN
fbem-26177	105	33	.	.	PUNCT
fbem-26177	106	1	for	for	ADP
fbem-26177	106	2	instance	instance	NOUN
fbem-26177	106	3	,	,	PUNCT
fbem-26177	106	4	regulations	regulation	NOUN
fbem-26177	106	5	could	could	AUX
fbem-26177	106	6	mandate	mandate	VERB
fbem-26177	106	7	that	that	SCONJ
fbem-26177	106	8	influencers	influencer	NOUN
fbem-26177	106	9	disclose	disclose	VERB
fbem-26177	106	10	sponsored	sponsor	VERB
fbem-26177	106	11	content	content	NOUN
fbem-26177	106	12	and	and	CCONJ
fbem-26177	106	13	provide	provide	VERB
fbem-26177	106	14	accurate	accurate	ADJ
fbem-26177	106	15	product	product	NOUN
fbem-26177	106	16	information	information	NOUN
fbem-26177	106	17	,	,	PUNCT
fbem-26177	106	18	preventing	prevent	VERB
fbem-26177	106	19	false	false	ADJ
fbem-26177	106	20	advertising	advertising	NOUN
fbem-26177	106	21	and	and	CCONJ
fbem-26177	106	22	misrepresentation	misrepresentation	NOUN
fbem-26177	106	23	.	.	PUNCT
fbem-26177	107	1	platforms	platform	NOUN
fbem-26177	107	2	hosting	host	VERB
fbem-26177	107	3	live	live	ADJ
fbem-26177	107	4	streams	stream	NOUN
fbem-26177	107	5	should	should	AUX
fbem-26177	107	6	also	also	ADV
fbem-26177	107	7	implement	implement	VERB
fbem-26177	107	8	consumer	consumer	NOUN
fbem-26177	107	9	protection	protection	NOUN
fbem-26177	107	10	measures	measure	NOUN
fbem-26177	107	11	,	,	PUNCT
fbem-26177	107	12	such	such	ADJ
fbem-26177	107	13	as	as	ADP
fbem-26177	107	14	providing	provide	VERB
fbem-26177	107	15	return	return	NOUN
fbem-26177	107	16	policies	policy	NOUN
fbem-26177	107	17	and	and	CCONJ
fbem-26177	107	18	clear	clear	ADJ
fbem-26177	107	19	terms	term	NOUN
fbem-26177	107	20	of	of	ADP
fbem-26177	107	21	service	service	NOUN
fbem-26177	107	22	,	,	PUNCT
fbem-26177	107	23	to	to	PART
fbem-26177	107	24	ensure	ensure	VERB
fbem-26177	107	25	that	that	SCONJ
fbem-26177	107	26	consumers	consumer	NOUN
fbem-26177	107	27	are	be	AUX
fbem-26177	107	28	fully	fully	ADV
fbem-26177	107	29	informed	inform	VERB
fbem-26177	107	30	before	before	ADP
fbem-26177	107	31	making	make	VERB
fbem-26177	107	32	purchasing	purchasing	NOUN
fbem-26177	107	33	decisions	decision	NOUN
fbem-26177	107	34	[	[	X
fbem-26177	107	35	12	12	NUM
fbem-26177	107	36	]	]	PUNCT
fbem-26177	107	37	.	.	PUNCT
fbem-26177	108	1	merchants	merchant	NOUN
fbem-26177	108	2	and	and	CCONJ
fbem-26177	108	3	brands	brand	NOUN
fbem-26177	108	4	should	should	AUX
fbem-26177	108	5	focus	focus	VERB
fbem-26177	108	6	on	on	ADP
fbem-26177	108	7	improving	improve	VERB
fbem-26177	108	8	the	the	DET
fbem-26177	108	9	quality	quality	NOUN
fbem-26177	108	10	of	of	ADP
fbem-26177	108	11	live	live	ADJ
fbem-26177	108	12	streaming	streaming	NOUN
fbem-26177	108	13	content	content	NOUN
fbem-26177	108	14	.	.	PUNCT
fbem-26177	109	1	this	this	PRON
fbem-26177	109	2	involves	involve	VERB
fbem-26177	109	3	not	not	PART
fbem-26177	109	4	only	only	ADV
fbem-26177	109	5	working	work	VERB
fbem-26177	109	6	with	with	ADP
fbem-26177	109	7	reputable	reputable	ADJ
fbem-26177	109	8	influencers	influencer	NOUN
fbem-26177	109	9	but	but	CCONJ
fbem-26177	109	10	also	also	ADV
fbem-26177	109	11	ensuring	ensure	VERB
fbem-26177	109	12	that	that	SCONJ
fbem-26177	109	13	the	the	DET
fbem-26177	109	14	live	live	ADV
fbem-26177	109	15	-	-	PUNCT
fbem-26177	109	16	streamed	stream	VERB
fbem-26177	109	17	content	content	NOUN
fbem-26177	109	18	is	be	AUX
fbem-26177	109	19	engaging	engage	VERB
fbem-26177	109	20	,	,	PUNCT
fbem-26177	109	21	informative	informative	ADJ
fbem-26177	109	22	,	,	PUNCT
fbem-26177	109	23	and	and	CCONJ
fbem-26177	109	24	relevant	relevant	ADJ
fbem-26177	109	25	to	to	ADP
fbem-26177	109	26	the	the	DET
fbem-26177	109	27	audience	audience	NOUN
fbem-26177	109	28	.	.	PUNCT
fbem-26177	110	1	high	high	ADJ
fbem-26177	110	2	-	-	PUNCT
fbem-26177	110	3	quality	quality	NOUN
fbem-26177	110	4	live	live	ADJ
fbem-26177	110	5	streaming	streaming	NOUN
fbem-26177	110	6	,	,	PUNCT
fbem-26177	110	7	characterized	characterize	VERB
fbem-26177	110	8	by	by	ADP
fbem-26177	110	9	professional	professional	ADJ
fbem-26177	110	10	product	product	NOUN
fbem-26177	110	11	presentations	presentation	NOUN
fbem-26177	110	12	and	and	CCONJ
fbem-26177	110	13	meaningful	meaningful	ADJ
fbem-26177	110	14	interactions	interaction	NOUN
fbem-26177	110	15	,	,	PUNCT
fbem-26177	110	16	is	be	AUX
fbem-26177	110	17	more	more	ADV
fbem-26177	110	18	likely	likely	ADJ
fbem-26177	110	19	to	to	PART
fbem-26177	110	20	build	build	VERB
fbem-26177	110	21	long	long	ADJ
fbem-26177	110	22	-	-	PUNCT
fbem-26177	110	23	term	term	NOUN
fbem-26177	110	24	consumer	consumer	NOUN
fbem-26177	110	25	trust	trust	NOUN
fbem-26177	110	26	and	and	CCONJ
fbem-26177	110	27	brand	brand	NOUN
fbem-26177	110	28	loyalty	loyalty	NOUN
fbem-26177	110	29	.	.	PUNCT
fbem-26177	111	1	brands	brand	NOUN
fbem-26177	111	2	can	can	AUX
fbem-26177	111	3	also	also	ADV
fbem-26177	111	4	benefit	benefit	VERB
fbem-26177	111	5	from	from	ADP
fbem-26177	111	6	leveraging	leverage	VERB
fbem-26177	111	7	data	datum	NOUN
fbem-26177	111	8	analytics	analytic	NOUN
fbem-26177	111	9	to	to	PART
fbem-26177	111	10	better	well	ADV
fbem-26177	111	11	understand	understand	VERB
fbem-26177	111	12	their	their	PRON
fbem-26177	111	13	audience	audience	NOUN
fbem-26177	111	14	's	's	PART
fbem-26177	111	15	preferences	preference	NOUN
fbem-26177	111	16	and	and	CCONJ
fbem-26177	111	17	optimize	optimize	VERB
fbem-26177	111	18	their	their	PRON
fbem-26177	111	19	live	live	ADJ
fbem-26177	111	20	-	-	PUNCT
fbem-26177	111	21	streaming	streaming	NOUN
fbem-26177	111	22	strategies	strategy	NOUN
fbem-26177	111	23	accordingly	accordingly	ADV
fbem-26177	111	24	.	.	PUNCT
fbem-26177	112	1	in	in	ADP
fbem-26177	112	2	conclusion	conclusion	NOUN
fbem-26177	112	3	,	,	PUNCT
fbem-26177	112	4	while	while	SCONJ
fbem-26177	112	5	e	e	NOUN
fbem-26177	112	6	-	-	NOUN
fbem-26177	112	7	commerce	commerce	NOUN
fbem-26177	112	8	live	live	ADJ
fbem-26177	112	9	streaming	streaming	NOUN
fbem-26177	112	10	presents	present	VERB
fbem-26177	112	11	numerous	numerous	ADJ
fbem-26177	112	12	opportunities	opportunity	NOUN
fbem-26177	112	13	for	for	ADP
fbem-26177	112	14	growth	growth	NOUN
fbem-26177	112	15	and	and	CCONJ
fbem-26177	112	16	engagement	engagement	NOUN
fbem-26177	112	17	,	,	PUNCT
fbem-26177	112	18	it	it	PRON
fbem-26177	112	19	also	also	ADV
fbem-26177	112	20	requires	require	VERB
fbem-26177	112	21	a	a	DET
fbem-26177	112	22	thoughtful	thoughtful	ADJ
fbem-26177	112	23	and	and	CCONJ
fbem-26177	112	24	ethical	ethical	ADJ
fbem-26177	112	25	approach	approach	NOUN
fbem-26177	112	26	to	to	ADP
fbem-26177	112	27	marketing	marketing	NOUN
fbem-26177	112	28	.	.	PUNCT
fbem-26177	113	1	by	by	ADP
fbem-26177	113	2	105	105	NUM
fbem-26177	113	3	addressing	address	VERB
fbem-26177	113	4	the	the	DET
fbem-26177	113	5	challenges	challenge	NOUN
fbem-26177	113	6	associated	associate	VERB
fbem-26177	113	7	with	with	ADP
fbem-26177	113	8	impulse	impulse	ADJ
fbem-26177	113	9	buying	buying	NOUN
fbem-26177	113	10	,	,	PUNCT
fbem-26177	113	11	transparency	transparency	NOUN
fbem-26177	113	12	,	,	PUNCT
fbem-26177	113	13	and	and	CCONJ
fbem-26177	113	14	consumer	consumer	NOUN
fbem-26177	113	15	protection	protection	NOUN
fbem-26177	113	16	,	,	PUNCT
fbem-26177	113	17	the	the	DET
fbem-26177	113	18	industry	industry	NOUN
fbem-26177	113	19	can	can	AUX
fbem-26177	113	20	continue	continue	VERB
fbem-26177	113	21	to	to	PART
fbem-26177	113	22	thrive	thrive	VERB
fbem-26177	113	23	in	in	ADP
fbem-26177	113	24	a	a	DET
fbem-26177	113	25	way	way	NOUN
fbem-26177	113	26	that	that	PRON
fbem-26177	113	27	benefits	benefit	VERB
fbem-26177	113	28	both	both	DET
fbem-26177	113	29	businesses	business	NOUN
fbem-26177	113	30	and	and	CCONJ
fbem-26177	113	31	consumers	consumer	NOUN
fbem-26177	113	32	.	.	PUNCT
fbem-26177	114	1	as	as	SCONJ
fbem-26177	114	2	this	this	DET
fbem-26177	114	3	sector	sector	NOUN
fbem-26177	114	4	evolves	evolves	AUX
fbem-26177	114	5	,	,	PUNCT
fbem-26177	114	6	maintaining	maintain	VERB
fbem-26177	114	7	a	a	DET
fbem-26177	114	8	balance	balance	NOUN
fbem-26177	114	9	between	between	ADP
fbem-26177	114	10	emotional	emotional	ADJ
fbem-26177	114	11	appeal	appeal	NOUN
fbem-26177	114	12	and	and	CCONJ
fbem-26177	114	13	consumer	consumer	NOUN
fbem-26177	114	14	protection	protection	NOUN
fbem-26177	114	15	will	will	AUX
fbem-26177	114	16	be	be	AUX
fbem-26177	114	17	key	key	ADJ
fbem-26177	114	18	to	to	ADP
fbem-26177	114	19	ensuring	ensure	VERB
fbem-26177	114	20	the	the	DET
fbem-26177	114	21	sustainability	sustainability	NOUN
fbem-26177	114	22	and	and	CCONJ
fbem-26177	114	23	credibility	credibility	NOUN
fbem-26177	114	24	of	of	ADP
fbem-26177	114	25	ecommerce	ecommerce	NOUN
fbem-26177	114	26	live	live	VERB
fbem-26177	114	27	streaming	streaming	NOUN
fbem-26177	114	28	in	in	ADP
fbem-26177	114	29	the	the	DET
fbem-26177	114	30	long	long	ADJ
fbem-26177	114	31	term	term	NOUN
fbem-26177	114	32	.	.	PUNCT
fbem-26177	115	1	acknowledgements	acknowledgement	NOUN
fbem-26177	115	2	the	the	DET
fbem-26177	115	3	authors	author	NOUN
fbem-26177	115	4	would	would	AUX
fbem-26177	115	5	like	like	VERB
fbem-26177	115	6	to	to	PART
fbem-26177	115	7	express	express	VERB
fbem-26177	115	8	their	their	PRON
fbem-26177	115	9	sincere	sincere	ADJ
fbem-26177	115	10	gratitude	gratitude	NOUN
fbem-26177	115	11	to	to	ADP
fbem-26177	115	12	the	the	DET
fbem-26177	115	13	participants	participant	NOUN
fbem-26177	115	14	of	of	ADP
fbem-26177	115	15	this	this	DET
fbem-26177	115	16	study	study	NOUN
fbem-26177	115	17	for	for	ADP
fbem-26177	115	18	their	their	PRON
fbem-26177	115	19	time	time	NOUN
fbem-26177	115	20	and	and	CCONJ
fbem-26177	115	21	invaluable	invaluable	ADJ
fbem-26177	115	22	insights	insight	NOUN
fbem-26177	115	23	,	,	PUNCT
fbem-26177	115	24	which	which	PRON
fbem-26177	115	25	greatly	greatly	ADV
fbem-26177	115	26	contributed	contribute	VERB
fbem-26177	115	27	to	to	ADP
fbem-26177	115	28	the	the	DET
fbem-26177	115	29	research	research	NOUN
fbem-26177	115	30	findings	finding	NOUN
fbem-26177	115	31	.	.	PUNCT
fbem-26177	116	1	without	without	ADP
fbem-26177	116	2	their	their	PRON
fbem-26177	116	3	assistance	assistance	NOUN
fbem-26177	116	4	,	,	PUNCT
fbem-26177	116	5	this	this	DET
fbem-26177	116	6	study	study	NOUN
fbem-26177	116	7	would	would	AUX
fbem-26177	116	8	not	not	PART
fbem-26177	116	9	have	have	AUX
fbem-26177	116	10	been	be	AUX
fbem-26177	116	11	possible	possible	ADJ
fbem-26177	116	12	.	.	PUNCT
fbem-26177	117	1	references	reference	NOUN
fbem-26177	117	2	[	[	X
fbem-26177	117	3	1	1	NUM
fbem-26177	117	4	]	]	X
fbem-26177	117	5	chen	chen	PROPN
fbem-26177	117	6	,	,	PUNCT
fbem-26177	117	7	x.	x.	PROPN
fbem-26177	117	8	,	,	PUNCT
fbem-26177	117	9	&	&	CCONJ
fbem-26177	117	10	lin	lin	PROPN
fbem-26177	117	11	,	,	PUNCT
fbem-26177	117	12	c.	c.	PROPN
fbem-26177	117	13	(	(	PUNCT
fbem-26177	117	14	2020	2020	NUM
fbem-26177	117	15	)	)	PUNCT
fbem-26177	117	16	.	.	PUNCT
fbem-26177	118	1	the	the	DET
fbem-26177	118	2	impact	impact	NOUN
fbem-26177	118	3	of	of	ADP
fbem-26177	118	4	live	live	ADJ
fbem-26177	118	5	streaming	streaming	NOUN
fbem-26177	118	6	on	on	ADP
fbem-26177	118	7	consumer	consumer	NOUN
fbem-26177	118	8	behavior	behavior	NOUN
fbem-26177	118	9	.	.	PUNCT
fbem-26177	119	1	journal	journal	PROPN
fbem-26177	119	2	of	of	ADP
fbem-26177	119	3	business	business	NOUN
fbem-26177	119	4	research	research	NOUN
fbem-26177	119	5	,	,	PUNCT
fbem-26177	119	6	114	114	NUM
fbem-26177	119	7	,	,	PUNCT
fbem-26177	119	8	1	1	NUM
fbem-26177	119	9	-	-	SYM
fbem-26177	119	10	12	12	NUM
fbem-26177	119	11	.	.	PUNCT
fbem-26177	120	1	[	[	X
fbem-26177	120	2	2	2	NUM
fbem-26177	120	3	]	]	X
fbem-26177	120	4	iresearch	iresearch	NOUN
fbem-26177	120	5	.	.	PUNCT
fbem-26177	121	1	(	(	PUNCT
fbem-26177	121	2	2023	2023	NUM
fbem-26177	121	3	)	)	PUNCT
fbem-26177	121	4	.	.	PUNCT
fbem-26177	122	1	2023	2023	NUM
fbem-26177	122	2	report	report	NOUN
fbem-26177	122	3	on	on	ADP
fbem-26177	122	4	the	the	DET
fbem-26177	122	5	current	current	ADJ
fbem-26177	122	6	status	status	NOUN
fbem-26177	122	7	and	and	CCONJ
fbem-26177	122	8	development	development	NOUN
fbem-26177	122	9	trends	trend	NOUN
fbem-26177	122	10	of	of	ADP
fbem-26177	122	11	china	china	PROPN
fbem-26177	122	12	's	's	PART
fbem-26177	122	13	e	e	PROPN
fbem-26177	122	14	-	-	NOUN
fbem-26177	122	15	commerce	commerce	NOUN
fbem-26177	122	16	live	live	ADJ
fbem-26177	122	17	streaming	streaming	NOUN
fbem-26177	122	18	industry	industry	NOUN
fbem-26177	122	19	.	.	PUNCT
fbem-26177	123	1	iresearch	iresearch	NOUN
fbem-26177	123	2	consulting	consulting	NOUN
fbem-26177	123	3	group	group	NOUN
fbem-26177	123	4	.	.	PUNCT
fbem-26177	124	1	[	[	X
fbem-26177	124	2	3	3	X
fbem-26177	124	3	]	]	X
fbem-26177	124	4	abidin	abidin	PROPN
fbem-26177	124	5	,	,	PUNCT
fbem-26177	124	6	c.	c.	PROPN
fbem-26177	124	7	(	(	PUNCT
fbem-26177	124	8	2016	2016	NUM
fbem-26177	124	9	)	)	PUNCT
fbem-26177	124	10	.	.	PUNCT
fbem-26177	125	1	"	"	PUNCT
fbem-26177	125	2	are	be	AUX
fbem-26177	125	3	n't	not	PART
fbem-26177	125	4	these	these	DET
fbem-26177	125	5	just	just	ADV
fbem-26177	125	6	young	young	ADJ
fbem-26177	125	7	,	,	PUNCT
fbem-26177	125	8	rich	rich	ADJ
fbem-26177	125	9	women	woman	NOUN
fbem-26177	125	10	doing	do	VERB
fbem-26177	125	11	vain	vain	ADJ
fbem-26177	125	12	things	thing	NOUN
fbem-26177	125	13	online	online	ADV
fbem-26177	125	14	?	?	PUNCT
fbem-26177	125	15	"	"	PUNCT
fbem-26177	125	16	:	:	PUNCT
fbem-26177	125	17	influencer	influencer	NOUN
fbem-26177	125	18	selfies	selfie	NOUN
fbem-26177	125	19	as	as	ADP
fbem-26177	125	20	subversive	subversive	ADJ
fbem-26177	125	21	frivolity	frivolity	NOUN
fbem-26177	125	22	.	.	PUNCT
fbem-26177	126	1	social	social	ADJ
fbem-26177	126	2	media	medium	NOUN
fbem-26177	126	3	+	+	CCONJ
fbem-26177	126	4	society	society	NOUN
fbem-26177	126	5	,	,	PUNCT
fbem-26177	126	6	2(2	2(2	NUM
fbem-26177	126	7	)	)	PUNCT
fbem-26177	126	8	.	.	PUNCT
fbem-26177	127	1	[	[	X
fbem-26177	127	2	4	4	NUM
fbem-26177	127	3	]	]	X
fbem-26177	127	4	deng	deng	PROPN
fbem-26177	127	5	,	,	PUNCT
fbem-26177	127	6	z.	z.	PROPN
fbem-26177	127	7	,	,	PUNCT
fbem-26177	127	8	&	&	CCONJ
fbem-26177	127	9	benckendorff	benckendorff	VERB
fbem-26177	127	10	,	,	PUNCT
fbem-26177	127	11	p.	p.	NOUN
fbem-26177	127	12	(	(	PUNCT
fbem-26177	127	13	2020	2020	NUM
fbem-26177	127	14	)	)	PUNCT
fbem-26177	127	15	.	.	PUNCT
fbem-26177	128	1	effect	effect	NOUN
fbem-26177	128	2	of	of	ADP
fbem-26177	128	3	livestreaming	livestreame	VERB
fbem-26177	128	4	commerce	commerce	NOUN
fbem-26177	128	5	on	on	ADP
fbem-26177	128	6	consumers	consumer	NOUN
fbem-26177	128	7	'	'	PART
fbem-26177	128	8	impulse	impulse	ADJ
fbem-26177	128	9	buying	buying	NOUN
fbem-26177	128	10	behavior	behavior	NOUN
fbem-26177	128	11	in	in	ADP
fbem-26177	128	12	china	china	PROPN
fbem-26177	128	13	:	:	PUNCT
fbem-26177	128	14	mediating	mediate	VERB
fbem-26177	128	15	effect	effect	NOUN
fbem-26177	128	16	of	of	ADP
fbem-26177	128	17	emotions	emotion	NOUN
fbem-26177	128	18	.	.	PUNCT
fbem-26177	129	1	journal	journal	NOUN
fbem-26177	129	2	of	of	ADP
fbem-26177	129	3	retailing	retailing	NOUN
fbem-26177	129	4	and	and	CCONJ
fbem-26177	129	5	consumer	consumer	NOUN
fbem-26177	129	6	services	service	NOUN
fbem-26177	129	7	,	,	PUNCT
fbem-26177	129	8	52	52	NUM
fbem-26177	129	9	,	,	PUNCT
fbem-26177	129	10	101948	101948	NUM
fbem-26177	129	11	.	.	PUNCT
fbem-26177	130	1	[	[	X
fbem-26177	130	2	5	5	NUM
fbem-26177	130	3	]	]	X
fbem-26177	130	4	zhang	zhang	PROPN
fbem-26177	130	5	,	,	PUNCT
fbem-26177	130	6	m.	m.	NOUN
fbem-26177	130	7	,	,	PUNCT
fbem-26177	130	8	qin	qin	PROPN
fbem-26177	130	9	,	,	PUNCT
fbem-26177	130	10	f.	f.	PROPN
fbem-26177	130	11	,	,	PUNCT
fbem-26177	130	12	wang	wang	PROPN
fbem-26177	130	13	,	,	PUNCT
fbem-26177	130	14	g.	g.	PROPN
fbem-26177	130	15	a.	a.	PROPN
fbem-26177	130	16	,	,	PUNCT
fbem-26177	130	17	&	&	CCONJ
fbem-26177	130	18	luo	luo	PROPN
fbem-26177	130	19	,	,	PUNCT
fbem-26177	130	20	c.	c.	PROPN
fbem-26177	130	21	(	(	PUNCT
fbem-26177	130	22	2020	2020	NUM
fbem-26177	130	23	)	)	PUNCT
fbem-26177	130	24	.	.	PUNCT
fbem-26177	131	1	the	the	DET
fbem-26177	131	2	impact	impact	NOUN
fbem-26177	131	3	of	of	ADP
fbem-26177	131	4	live	live	ADJ
fbem-26177	131	5	video	video	NOUN
fbem-26177	131	6	streaming	streaming	NOUN
fbem-26177	131	7	on	on	ADP
fbem-26177	131	8	online	online	ADJ
fbem-26177	131	9	purchase	purchase	NOUN
fbem-26177	131	10	intention	intention	NOUN
fbem-26177	131	11	.	.	PUNCT
fbem-26177	132	1	the	the	DET
fbem-26177	132	2	service	service	NOUN
fbem-26177	132	3	industries	industry	NOUN
fbem-26177	132	4	journal	journal	NOUN
fbem-26177	132	5	,	,	PUNCT
fbem-26177	132	6	40(9	40(9	NUM
fbem-26177	132	7	-	-	SYM
fbem-26177	132	8	10	10	NUM
fbem-26177	132	9	)	)	PUNCT
fbem-26177	132	10	,	,	PUNCT
fbem-26177	132	11	656	656	NUM
fbem-26177	132	12	-	-	SYM
fbem-26177	132	13	681	681	NUM
fbem-26177	132	14	.	.	PUNCT
fbem-26177	133	1	[	[	X
fbem-26177	133	2	6	6	NUM
fbem-26177	133	3	]	]	SYM
fbem-26177	133	4	li	li	PROPN
fbem-26177	133	5	,	,	PUNCT
fbem-26177	133	6	x.	x.	PROPN
fbem-26177	133	7	,	,	PUNCT
fbem-26177	133	8	wu	wu	PROPN
fbem-26177	133	9	,	,	PUNCT
fbem-26177	133	10	y.	y.	PROPN
fbem-26177	133	11	,	,	PUNCT
fbem-26177	133	12	&	&	CCONJ
fbem-26177	133	13	wang	wang	PROPN
fbem-26177	133	14	,	,	PUNCT
fbem-26177	133	15	w.	w.	PROPN
fbem-26177	133	16	(	(	PUNCT
fbem-26177	133	17	2021	2021	NUM
fbem-26177	133	18	)	)	PUNCT
fbem-26177	133	19	.	.	PUNCT
fbem-26177	134	1	the	the	DET
fbem-26177	134	2	impact	impact	NOUN
fbem-26177	134	3	of	of	ADP
fbem-26177	134	4	ecommerce	ecommerce	NOUN
fbem-26177	134	5	live	live	VERB
fbem-26177	134	6	streaming	stream	VERB
fbem-26177	134	7	on	on	ADP
fbem-26177	134	8	consumer	consumer	NOUN
fbem-26177	134	9	purchase	purchase	NOUN
fbem-26177	134	10	intention	intention	NOUN
fbem-26177	134	11	.	.	PUNCT
fbem-26177	135	1	journal	journal	NOUN
fbem-26177	135	2	of	of	ADP
fbem-26177	135	3	retailing	retailing	NOUN
fbem-26177	135	4	and	and	CCONJ
fbem-26177	135	5	consumer	consumer	NOUN
fbem-26177	135	6	services	service	NOUN
fbem-26177	135	7	,	,	PUNCT
fbem-26177	135	8	59	59	NUM
fbem-26177	135	9	,	,	PUNCT
fbem-26177	135	10	102364	102364	NUM
fbem-26177	135	11	.	.	PUNCT
fbem-26177	136	1	[	[	X
fbem-26177	136	2	7	7	NUM
fbem-26177	136	3	]	]	X
fbem-26177	136	4	lee	lee	PROPN
fbem-26177	136	5	,	,	PUNCT
fbem-26177	136	6	j.	j.	PROPN
fbem-26177	136	7	e.	e.	PROPN
fbem-26177	136	8	,	,	PUNCT
fbem-26177	136	9	&	&	CCONJ
fbem-26177	136	10	watkins	watkins	PROPN
fbem-26177	136	11	,	,	PUNCT
fbem-26177	136	12	b.	b.	PROPN
fbem-26177	136	13	(	(	PUNCT
fbem-26177	136	14	2016	2016	NUM
fbem-26177	136	15	)	)	PUNCT
fbem-26177	136	16	.	.	PUNCT
fbem-26177	137	1	youtube	youtube	NOUN
fbem-26177	137	2	vloggers	vlogger	NOUN
fbem-26177	137	3	'	'	PART
fbem-26177	137	4	influence	influence	NOUN
fbem-26177	137	5	on	on	ADP
fbem-26177	137	6	consumer	consumer	NOUN
fbem-26177	137	7	luxury	luxury	NOUN
fbem-26177	137	8	brand	brand	NOUN
fbem-26177	137	9	perceptions	perception	NOUN
fbem-26177	137	10	and	and	CCONJ
fbem-26177	137	11	intentions	intention	NOUN
fbem-26177	137	12	.	.	PUNCT
fbem-26177	138	1	journal	journal	PROPN
fbem-26177	138	2	of	of	ADP
fbem-26177	138	3	business	business	NOUN
fbem-26177	138	4	research	research	NOUN
fbem-26177	138	5	,	,	PUNCT
fbem-26177	138	6	69(12	69(12	NOUN
fbem-26177	138	7	)	)	PUNCT
fbem-26177	138	8	,	,	PUNCT
fbem-26177	138	9	5753	5753	NUM
fbem-26177	138	10	-	-	SYM
fbem-26177	138	11	5760	5760	NUM
fbem-26177	138	12	.	.	PUNCT
fbem-26177	139	1	[	[	X
fbem-26177	139	2	8	8	NUM
fbem-26177	139	3	]	]	X
fbem-26177	139	4	lou	lou	PROPN
fbem-26177	139	5	,	,	PUNCT
fbem-26177	139	6	c.	c.	PROPN
fbem-26177	139	7	,	,	PUNCT
fbem-26177	139	8	&	&	CCONJ
fbem-26177	139	9	yuan	yuan	PROPN
fbem-26177	139	10	,	,	PUNCT
fbem-26177	139	11	s.	s.	PROPN
fbem-26177	139	12	(	(	PUNCT
fbem-26177	139	13	2019	2019	NUM
fbem-26177	139	14	)	)	PUNCT
fbem-26177	139	15	.	.	PUNCT
fbem-26177	140	1	influencer	influencer	NOUN
fbem-26177	140	2	marketing	marketing	NOUN
fbem-26177	140	3	:	:	PUNCT
fbem-26177	140	4	how	how	SCONJ
fbem-26177	140	5	message	message	NOUN
fbem-26177	140	6	value	value	NOUN
fbem-26177	140	7	and	and	CCONJ
fbem-26177	140	8	credibility	credibility	NOUN
fbem-26177	140	9	affect	affect	VERB
fbem-26177	140	10	consumer	consumer	NOUN
fbem-26177	140	11	trust	trust	NOUN
fbem-26177	140	12	of	of	ADP
fbem-26177	140	13	branded	brand	VERB
fbem-26177	140	14	content	content	NOUN
fbem-26177	140	15	on	on	ADP
fbem-26177	140	16	social	social	ADJ
fbem-26177	140	17	media	medium	NOUN
fbem-26177	140	18	.	.	PUNCT
fbem-26177	141	1	journal	journal	NOUN
fbem-26177	141	2	of	of	ADP
fbem-26177	141	3	interactive	interactive	ADJ
fbem-26177	141	4	advertising	advertising	NOUN
fbem-26177	141	5	,	,	PUNCT
fbem-26177	141	6	19(1	19(1	NUM
fbem-26177	141	7	)	)	PUNCT
fbem-26177	141	8	,	,	PUNCT
fbem-26177	141	9	58	58	NUM
fbem-26177	141	10	-	-	SYM
fbem-26177	141	11	73	73	NUM
fbem-26177	141	12	.	.	PUNCT
fbem-26177	142	1	https://doi.org/10.1080/15252019.2018.1533501	https://doi.org/10.1080/15252019.2018.1533501	VERB
fbem-26177	143	1	[	[	X
fbem-26177	143	2	9	9	NUM
fbem-26177	143	3	]	]	SYM
fbem-26177	143	4	xu	xu	PROPN
fbem-26177	143	5	,	,	PUNCT
fbem-26177	143	6	x.	x.	PROPN
fbem-26177	143	7	,	,	PUNCT
fbem-26177	143	8	wu	wu	PROPN
fbem-26177	143	9	,	,	PUNCT
fbem-26177	143	10	y.	y.	PROPN
fbem-26177	143	11	,	,	PUNCT
fbem-26177	143	12	&	&	CCONJ
fbem-26177	143	13	li	li	PROPN
fbem-26177	143	14	,	,	PUNCT
fbem-26177	143	15	q.	q.	PROPN
fbem-26177	143	16	(	(	PUNCT
fbem-26177	143	17	2020	2020	NUM
fbem-26177	143	18	)	)	PUNCT
fbem-26177	143	19	.	.	PUNCT
fbem-26177	144	1	how	how	SCONJ
fbem-26177	144	2	e	e	X
fbem-26177	144	3	-	-	NOUN
fbem-26177	144	4	commerce	commerce	NOUN
fbem-26177	144	5	live	live	ADJ
fbem-26177	144	6	streaming	streaming	NOUN
fbem-26177	144	7	influences	influence	NOUN
fbem-26177	144	8	consumer	consumer	NOUN
fbem-26177	144	9	purchase	purchase	NOUN
fbem-26177	144	10	intention	intention	NOUN
fbem-26177	144	11	.	.	PUNCT
fbem-26177	145	1	international	international	ADJ
fbem-26177	145	2	journal	journal	NOUN
fbem-26177	145	3	of	of	ADP
fbem-26177	145	4	market	market	NOUN
fbem-26177	145	5	research	research	NOUN
fbem-26177	145	6	,	,	PUNCT
fbem-26177	145	7	62(5	62(5	NOUN
fbem-26177	145	8	)	)	PUNCT
fbem-26177	145	9	,	,	PUNCT
fbem-26177	145	10	546	546	NUM
fbem-26177	145	11	-	-	SYM
fbem-26177	145	12	565	565	NUM
fbem-26177	145	13	.	.	PUNCT
fbem-26177	146	1	[	[	X
fbem-26177	146	2	10	10	NUM
fbem-26177	146	3	]	]	X
fbem-26177	146	4	rook	rook	NOUN
fbem-26177	146	5	,	,	PUNCT
fbem-26177	146	6	d.	d.	PROPN
fbem-26177	146	7	w.	w.	PROPN
fbem-26177	146	8	(	(	PUNCT
fbem-26177	146	9	1987	1987	NUM
fbem-26177	146	10	)	)	PUNCT
fbem-26177	146	11	.	.	PUNCT
fbem-26177	147	1	the	the	DET
fbem-26177	147	2	buying	buy	VERB
fbem-26177	147	3	impulse	impulse	ADJ
fbem-26177	147	4	.	.	PUNCT
fbem-26177	148	1	journal	journal	PROPN
fbem-26177	148	2	of	of	ADP
fbem-26177	148	3	consumer	consumer	NOUN
fbem-26177	148	4	research	research	NOUN
fbem-26177	148	5	,	,	PUNCT
fbem-26177	148	6	14(2	14(2	NUM
fbem-26177	148	7	)	)	PUNCT
fbem-26177	148	8	,	,	PUNCT
fbem-26177	148	9	189	189	NUM
fbem-26177	148	10	-	-	SYM
fbem-26177	148	11	199	199	NUM
fbem-26177	148	12	.	.	PUNCT
fbem-26177	149	1	[	[	X
fbem-26177	149	2	11	11	NUM
fbem-26177	149	3	]	]	X
fbem-26177	149	4	sun	sun	NOUN
fbem-26177	149	5	,	,	PUNCT
fbem-26177	149	6	y.	y.	PROPN
fbem-26177	149	7	,	,	PUNCT
fbem-26177	149	8	shao	shao	PROPN
fbem-26177	149	9	,	,	PUNCT
fbem-26177	149	10	x.	x.	PROPN
fbem-26177	149	11	,	,	PUNCT
fbem-26177	149	12	&	&	CCONJ
fbem-26177	149	13	song	song	PROPN
fbem-26177	149	14	,	,	PUNCT
fbem-26177	149	15	h.	h.	PROPN
fbem-26177	149	16	(	(	PUNCT
fbem-26177	149	17	2021	2021	NUM
fbem-26177	149	18	)	)	PUNCT
fbem-26177	149	19	.	.	PUNCT
fbem-26177	150	1	the	the	DET
fbem-26177	150	2	role	role	NOUN
fbem-26177	150	3	of	of	ADP
fbem-26177	150	4	trust	trust	NOUN
fbem-26177	150	5	and	and	CCONJ
fbem-26177	150	6	perceived	perceive	VERB
fbem-26177	150	7	value	value	NOUN
fbem-26177	150	8	in	in	ADP
fbem-26177	150	9	purchase	purchase	NOUN
fbem-26177	150	10	intention	intention	NOUN
fbem-26177	150	11	through	through	ADP
fbem-26177	150	12	livestream	livestream	PROPN
fbem-26177	150	13	commerce	commerce	PROPN
fbem-26177	150	14	in	in	ADP
fbem-26177	150	15	china	china	PROPN
fbem-26177	150	16	.	.	PUNCT
fbem-26177	151	1	sustainability	sustainability	NOUN
fbem-26177	151	2	,	,	PUNCT
fbem-26177	151	3	13(19	13(19	NUM
fbem-26177	151	4	)	)	PUNCT
fbem-26177	151	5	,	,	PUNCT
fbem-26177	151	6	10850	10850	NUM
fbem-26177	151	7	.	.	PUNCT
fbem-26177	152	1	[	[	X
fbem-26177	152	2	12	12	NUM
fbem-26177	152	3	]	]	X
fbem-26177	152	4	de	de	X
fbem-26177	152	5	veirman	veirman	NOUN
fbem-26177	152	6	,	,	PUNCT
fbem-26177	152	7	m.	m.	NOUN
fbem-26177	152	8	,	,	PUNCT
fbem-26177	152	9	cauberghe	cauberghe	ADJ
fbem-26177	152	10	,	,	PUNCT
fbem-26177	152	11	v.	v.	ADJ
fbem-26177	152	12	,	,	PUNCT
fbem-26177	152	13	&	&	CCONJ
fbem-26177	152	14	hudders	hudder	NOUN
fbem-26177	152	15	,	,	PUNCT
fbem-26177	152	16	l.	l.	PROPN
fbem-26177	152	17	(	(	PUNCT
fbem-26177	152	18	2017	2017	NUM
fbem-26177	152	19	)	)	PUNCT
fbem-26177	152	20	.	.	PUNCT
fbem-26177	153	1	marketing	market	VERB
fbem-26177	153	2	through	through	ADP
fbem-26177	153	3	instagram	instagram	PROPN
fbem-26177	153	4	influencers	influencer	NOUN
fbem-26177	153	5	:	:	PUNCT
fbem-26177	153	6	the	the	DET
fbem-26177	153	7	impact	impact	NOUN
fbem-26177	153	8	of	of	ADP
fbem-26177	153	9	number	number	NOUN
fbem-26177	153	10	of	of	ADP
fbem-26177	153	11	followers	follower	NOUN
fbem-26177	153	12	and	and	CCONJ
fbem-26177	153	13	product	product	NOUN
fbem-26177	153	14	divergence	divergence	NOUN
fbem-26177	153	15	on	on	ADP
fbem-26177	153	16	brand	brand	NOUN
fbem-26177	153	17	attitude	attitude	NOUN
fbem-26177	153	18	.	.	PUNCT
fbem-26177	154	1	international	international	ADJ
fbem-26177	154	2	journal	journal	NOUN
fbem-26177	154	3	of	of	ADP
fbem-26177	154	4	advertising	advertising	PROPN
fbem-26177	154	5	,	,	PUNCT
fbem-26177	154	6	36(5	36(5	NUM
fbem-26177	154	7	)	)	PUNCT
fbem-26177	154	8	,	,	PUNCT
fbem-26177	154	9	798	798	NUM
fbem-26177	154	10	-	-	SYM
fbem-26177	154	11	828	828	NUM
fbem-26177	154	12	.	.	PUNCT
fbem-26177	155	1	[	[	X
fbem-26177	155	2	13	13	NUM
fbem-26177	155	3	]	]	X
fbem-26177	155	4	mehrabian	mehrabian	NOUN
fbem-26177	155	5	,	,	PUNCT
fbem-26177	155	6	a.	a.	PROPN
fbem-26177	155	7	,	,	PUNCT
fbem-26177	155	8	&	&	CCONJ
fbem-26177	155	9	russell	russell	PROPN
fbem-26177	155	10	,	,	PUNCT
fbem-26177	155	11	j.	j.	PROPN
fbem-26177	155	12	a.	a.	PROPN
fbem-26177	155	13	(	(	PUNCT
fbem-26177	155	14	1974	1974	NUM
fbem-26177	155	15	)	)	PUNCT
fbem-26177	155	16	.	.	PUNCT
fbem-26177	156	1	an	an	DET
fbem-26177	156	2	approach	approach	NOUN
fbem-26177	156	3	to	to	ADP
fbem-26177	156	4	environmental	environmental	ADJ
fbem-26177	156	5	psychology	psychology	NOUN
fbem-26177	156	6	.	.	PUNCT
fbem-26177	157	1	mit	mit	PROPN
fbem-26177	157	2	press	press	NOUN
fbem-26177	157	3	.	.	PUNCT
fbem-26177	158	1	[	[	X
fbem-26177	158	2	14	14	NUM
fbem-26177	158	3	]	]	X
fbem-26177	158	4	donovan	donovan	PROPN
fbem-26177	158	5	,	,	PUNCT
fbem-26177	158	6	r.	r.	PROPN
fbem-26177	158	7	j.	j.	PROPN
fbem-26177	158	8	,	,	PUNCT
fbem-26177	158	9	&	&	CCONJ
fbem-26177	158	10	rossiter	rossiter	PROPN
fbem-26177	158	11	,	,	PUNCT
fbem-26177	158	12	j.	j.	PROPN
fbem-26177	158	13	r.	r.	PROPN
fbem-26177	158	14	(	(	PUNCT
fbem-26177	158	15	1982	1982	NUM
fbem-26177	158	16	)	)	PUNCT
fbem-26177	158	17	.	.	PUNCT
fbem-26177	159	1	store	store	NOUN
fbem-26177	159	2	atmosphere	atmosphere	NOUN
fbem-26177	159	3	:	:	PUNCT
fbem-26177	159	4	an	an	DET
fbem-26177	159	5	environmental	environmental	ADJ
fbem-26177	159	6	psychology	psychology	NOUN
fbem-26177	159	7	approach	approach	NOUN
fbem-26177	159	8	.	.	PUNCT
fbem-26177	160	1	journal	journal	NOUN
fbem-26177	160	2	of	of	ADP
fbem-26177	160	3	retailing	retailing	NOUN
fbem-26177	160	4	,	,	PUNCT
fbem-26177	160	5	58(1	58(1	NUM
fbem-26177	160	6	)	)	PUNCT
fbem-26177	160	7	,	,	PUNCT
fbem-26177	160	8	34	34	NUM
fbem-26177	160	9	-	-	SYM
fbem-26177	160	10	57	57	NUM
fbem-26177	160	11	.	.	PUNCT