id	sid	tid	token	lemma	pos
fbem-26653	1	1	frontiers	frontier	NOUN
fbem-26653	1	2	in	in	ADP
fbem-26653	1	3	business	business	NOUN
fbem-26653	1	4	,	,	PUNCT
fbem-26653	1	5	economics	economic	NOUN
fbem-26653	1	6	and	and	CCONJ
fbem-26653	1	7	management	management	NOUN
fbem-26653	1	8	issn	issn	PROPN
fbem-26653	1	9	:	:	PUNCT
fbem-26653	1	10	2766	2766	NUM
fbem-26653	1	11	-	-	PUNCT
fbem-26653	1	12	824x	824x	NUM
fbem-26653	1	13	|	|	ADJ
fbem-26653	1	14	vol	vol	NOUN
fbem-26653	1	15	.	.	PROPN
fbem-26653	1	16	17	17	NUM
fbem-26653	1	17	,	,	PUNCT
fbem-26653	1	18	no	no	INTJ
fbem-26653	1	19	.	.	NOUN
fbem-26653	1	20	1	1	NUM
fbem-26653	1	21	,	,	PUNCT
fbem-26653	1	22	2024	2024	NUM
fbem-26653	1	23	5	5	NUM
fbem-26653	1	24	the	the	DET
fbem-26653	1	25	application	application	NOUN
fbem-26653	1	26	and	and	CCONJ
fbem-26653	1	27	value	value	NOUN
fbem-26653	1	28	of	of	ADP
fbem-26653	1	29	social	social	ADJ
fbem-26653	1	30	network	network	NOUN
fbem-26653	1	31	analysis	analysis	NOUN
fbem-26653	1	32	in	in	ADP
fbem-26653	1	33	marketing	marketing	NOUN
fbem-26653	1	34	xinqian	xinqian	PROPN
fbem-26653	1	35	zhang	zhang	PROPN
fbem-26653	1	36	university	university	PROPN
fbem-26653	1	37	of	of	ADP
fbem-26653	1	38	california	california	PROPN
fbem-26653	1	39	,	,	PUNCT
fbem-26653	1	40	san	san	PROPN
fbem-26653	1	41	diego	diego	PROPN
fbem-26653	1	42	,	,	PUNCT
fbem-26653	1	43	usa	usa	PROPN
fbem-26653	1	44	abstract	abstract	PROPN
fbem-26653	1	45	:	:	PUNCT
fbem-26653	1	46	social	social	ADJ
fbem-26653	1	47	network	network	NOUN
fbem-26653	1	48	analysis	analysis	NOUN
fbem-26653	1	49	(	(	PUNCT
fbem-26653	1	50	sna	sna	PROPN
fbem-26653	1	51	)	)	PUNCT
fbem-26653	1	52	has	have	AUX
fbem-26653	1	53	become	become	VERB
fbem-26653	1	54	a	a	DET
fbem-26653	1	55	pivotal	pivotal	ADJ
fbem-26653	1	56	component	component	NOUN
fbem-26653	1	57	in	in	ADP
fbem-26653	1	58	the	the	DET
fbem-26653	1	59	marketing	marketing	NOUN
fbem-26653	1	60	landscape	landscape	NOUN
fbem-26653	1	61	,	,	PUNCT
fbem-26653	1	62	offering	offer	VERB
fbem-26653	1	63	a	a	DET
fbem-26653	1	64	sophisticated	sophisticated	ADJ
fbem-26653	1	65	approach	approach	NOUN
fbem-26653	1	66	to	to	ADP
fbem-26653	1	67	understanding	understand	VERB
fbem-26653	1	68	consumer	consumer	NOUN
fbem-26653	1	69	behavior	behavior	NOUN
fbem-26653	1	70	within	within	ADP
fbem-26653	1	71	the	the	DET
fbem-26653	1	72	context	context	NOUN
fbem-26653	1	73	of	of	ADP
fbem-26653	1	74	their	their	PRON
fbem-26653	1	75	social	social	ADJ
fbem-26653	1	76	networks	network	NOUN
fbem-26653	1	77	.	.	PUNCT
fbem-26653	2	1	this	this	DET
fbem-26653	2	2	paper	paper	NOUN
fbem-26653	2	3	explores	explore	VERB
fbem-26653	2	4	th	th	X
fbem-26653	2	5	e	e	NOUN
fbem-26653	2	6	application	application	NOUN
fbem-26653	2	7	and	and	CCONJ
fbem-26653	2	8	value	value	NOUN
fbem-26653	2	9	of	of	ADP
fbem-26653	2	10	sna	sna	PROPN
fbem-26653	2	11	in	in	ADP
fbem-26653	2	12	marketing	marketing	NOUN
fbem-26653	2	13	,	,	PUNCT
fbem-26653	2	14	highlighting	highlight	VERB
fbem-26653	2	15	its	its	PRON
fbem-26653	2	16	role	role	NOUN
fbem-26653	2	17	in	in	ADP
fbem-26653	2	18	enhancing	enhance	VERB
fbem-26653	2	19	customer	customer	NOUN
fbem-26653	2	20	engagement	engagement	NOUN
fbem-26653	2	21	,	,	PUNCT
fbem-26653	2	22	improving	improve	VERB
fbem-26653	2	23	targeting	targeting	NOUN
fbem-26653	2	24	and	and	CCONJ
fbem-26653	2	25	personalization	personalization	NOUN
fbem-26653	2	26	,	,	PUNCT
fbem-26653	2	27	and	and	CCONJ
fbem-26653	2	28	providing	provide	VERB
fbem-26653	2	29	measurable	measurable	ADJ
fbem-26653	2	30	roi	roi	NOUN
fbem-26653	2	31	and	and	CCONJ
fbem-26653	2	32	campaign	campaign	NOUN
fbem-26653	2	33	effectiveness.sna	effectiveness.sna	PROPN
fbem-26653	2	34	allows	allow	VERB
fbem-26653	2	35	marketers	marketer	NOUN
fbem-26653	2	36	to	to	PART
fbem-26653	2	37	visualize	visualize	VERB
fbem-26653	2	38	and	and	CCONJ
fbem-26653	2	39	analyze	analyze	VERB
fbem-26653	2	40	the	the	DET
fbem-26653	2	41	relationships	relationship	NOUN
fbem-26653	2	42	among	among	ADP
fbem-26653	2	43	customers	customer	NOUN
fbem-26653	2	44	,	,	PUNCT
fbem-26653	2	45	revealing	reveal	VERB
fbem-26653	2	46	patterns	pattern	NOUN
fbem-26653	2	47	and	and	CCONJ
fbem-26653	2	48	insights	insight	NOUN
fbem-26653	2	49	that	that	PRON
fbem-26653	2	50	traditional	traditional	ADJ
fbem-26653	2	51	demographic	demographic	ADJ
fbem-26653	2	52	data	datum	NOUN
fbem-26653	2	53	can	can	AUX
fbem-26653	2	54	not	not	PART
fbem-26653	2	55	.	.	PUNCT
fbem-26653	3	1	it	it	PRON
fbem-26653	3	2	enables	enable	VERB
fbem-26653	3	3	the	the	DET
fbem-26653	3	4	identification	identification	NOUN
fbem-26653	3	5	of	of	ADP
fbem-26653	3	6	influential	influential	ADJ
fbem-26653	3	7	nodes	node	NOUN
fbem-26653	3	8	within	within	ADP
fbem-26653	3	9	networks	network	NOUN
fbem-26653	3	10	,	,	PUNCT
fbem-26653	3	11	which	which	PRON
fbem-26653	3	12	is	be	AUX
fbem-26653	3	13	crucial	crucial	ADJ
fbem-26653	3	14	for	for	ADP
fbem-26653	3	15	influencer	influencer	NOUN
fbem-26653	3	16	marketing	marketing	NOUN
fbem-26653	3	17	and	and	CCONJ
fbem-26653	3	18	understanding	understand	VERB
fbem-26653	3	19	the	the	DET
fbem-26653	3	20	spread	spread	NOUN
fbem-26653	3	21	of	of	ADP
fbem-26653	3	22	information	information	NOUN
fbem-26653	3	23	.	.	PUNCT
fbem-26653	4	1	customer	customer	NOUN
fbem-26653	4	2	segmentation	segmentation	NOUN
fbem-26653	4	3	is	be	AUX
fbem-26653	4	4	more	more	ADV
fbem-26653	4	5	precise	precise	ADJ
fbem-26653	4	6	,	,	PUNCT
fbem-26653	4	7	as	as	SCONJ
fbem-26653	4	8	sna	sna	PROPN
fbem-26653	4	9	can	can	AUX
fbem-26653	4	10	detect	detect	VERB
fbem-26653	4	11	natural	natural	ADJ
fbem-26653	4	12	groupings	grouping	NOUN
fbem-26653	4	13	based	base	VERB
fbem-26653	4	14	on	on	ADP
fbem-26653	4	15	social	social	ADJ
fbem-26653	4	16	connections	connection	NOUN
fbem-26653	4	17	rather	rather	ADV
fbem-26653	4	18	than	than	ADP
fbem-26653	4	19	just	just	ADV
fbem-26653	4	20	shared	share	VERB
fbem-26653	4	21	traits.the	traits.the	DET
fbem-26653	4	22	value	value	NOUN
fbem-26653	4	23	of	of	ADP
fbem-26653	4	24	sna	sna	PROPN
fbem-26653	4	25	in	in	ADP
fbem-26653	4	26	marketing	marketing	NOUN
fbem-26653	4	27	is	be	AUX
fbem-26653	4	28	further	far	ADV
fbem-26653	4	29	underscored	underscore	VERB
fbem-26653	4	30	by	by	ADP
fbem-26653	4	31	its	its	PRON
fbem-26653	4	32	ability	ability	NOUN
fbem-26653	4	33	to	to	PART
fbem-26653	4	34	personalize	personalize	VERB
fbem-26653	4	35	marketing	marketing	NOUN
fbem-26653	4	36	messages	message	NOUN
fbem-26653	4	37	and	and	CCONJ
fbem-26653	4	38	strategies	strategy	NOUN
fbem-26653	4	39	.	.	PUNCT
fbem-26653	5	1	by	by	ADP
fbem-26653	5	2	understanding	understand	VERB
fbem-26653	5	3	the	the	DET
fbem-26653	5	4	social	social	ADJ
fbem-26653	5	5	context	context	NOUN
fbem-26653	5	6	of	of	ADP
fbem-26653	5	7	customers	customer	NOUN
fbem-26653	5	8	,	,	PUNCT
fbem-26653	5	9	brands	brand	NOUN
fbem-26653	5	10	can	can	AUX
fbem-26653	5	11	tailor	tailor	VERB
fbem-26653	5	12	their	their	PRON
fbem-26653	5	13	communications	communication	NOUN
fbem-26653	5	14	to	to	PART
fbem-26653	5	15	resonate	resonate	VERB
fbem-26653	5	16	more	more	ADV
fbem-26653	5	17	deeply	deeply	ADV
fbem-26653	5	18	with	with	ADP
fbem-26653	5	19	their	their	PRON
fbem-26653	5	20	audience	audience	NOUN
fbem-26653	5	21	.	.	PUNCT
fbem-26653	6	1	this	this	DET
fbem-26653	6	2	personalization	personalization	NOUN
fbem-26653	6	3	leads	lead	VERB
fbem-26653	6	4	to	to	ADP
fbem-26653	6	5	enhanced	enhanced	ADJ
fbem-26653	6	6	customer	customer	NOUN
fbem-26653	6	7	engagement	engagement	NOUN
fbem-26653	6	8	,	,	PUNCT
fbem-26653	6	9	as	as	SCONJ
fbem-26653	6	10	individuals	individual	NOUN
fbem-26653	6	11	feel	feel	AUX
fbem-26653	6	12	recognized	recognize	VERB
fbem-26653	6	13	and	and	CCONJ
fbem-26653	6	14	understood	understand	VERB
fbem-26653	6	15	by	by	ADP
fbem-26653	6	16	the	the	DET
fbem-26653	6	17	brand	brand	NOUN
fbem-26653	6	18	.	.	PUNCT
fbem-26653	7	1	keywords	keyword	NOUN
fbem-26653	7	2	:	:	PUNCT
fbem-26653	7	3	social	social	ADJ
fbem-26653	7	4	network	network	NOUN
fbem-26653	7	5	analysis	analysis	NOUN
fbem-26653	7	6	,	,	PUNCT
fbem-26653	7	7	customer	customer	NOUN
fbem-26653	7	8	engagement	engagement	NOUN
fbem-26653	7	9	,	,	PUNCT
fbem-26653	7	10	personalization	personalization	NOUN
fbem-26653	7	11	,	,	PUNCT
fbem-26653	7	12	marketing	marketing	NOUN
fbem-26653	7	13	effectiveness	effectiveness	NOUN
fbem-26653	7	14	.	.	PUNCT
fbem-26653	8	1	1	1	X
fbem-26653	8	2	.	.	X
fbem-26653	8	3	introduction	introduction	NOUN
fbem-26653	8	4	1.1	1.1	NUM
fbem-26653	8	5	.	.	PUNCT
fbem-26653	9	1	background	background	NOUN
fbem-26653	9	2	of	of	ADP
fbem-26653	9	3	social	social	ADJ
fbem-26653	9	4	network	network	NOUN
fbem-26653	9	5	analysis	analysis	NOUN
fbem-26653	9	6	social	social	ADJ
fbem-26653	9	7	network	network	NOUN
fbem-26653	9	8	analysis	analysis	NOUN
fbem-26653	9	9	(	(	PUNCT
fbem-26653	9	10	sna	sna	PROPN
fbem-26653	9	11	)	)	PUNCT
fbem-26653	9	12	is	be	AUX
fbem-26653	9	13	a	a	DET
fbem-26653	9	14	powerful	powerful	ADJ
fbem-26653	9	15	tool	tool	NOUN
fbem-26653	9	16	originating	originate	VERB
fbem-26653	9	17	from	from	ADP
fbem-26653	9	18	sociology	sociology	NOUN
fbem-26653	9	19	that	that	PRON
fbem-26653	9	20	has	have	AUX
fbem-26653	9	21	been	be	AUX
fbem-26653	9	22	increasingly	increasingly	ADV
fbem-26653	9	23	adopted	adopt	VERB
fbem-26653	9	24	across	across	ADP
fbem-26653	9	25	various	various	ADJ
fbem-26653	9	26	disciplines	discipline	NOUN
fbem-26653	9	27	.	.	PUNCT
fbem-26653	10	1	it	it	PRON
fbem-26653	10	2	involves	involve	VERB
fbem-26653	10	3	the	the	DET
fbem-26653	10	4	study	study	NOUN
fbem-26653	10	5	of	of	ADP
fbem-26653	10	6	social	social	ADJ
fbem-26653	10	7	structures	structure	NOUN
fbem-26653	10	8	through	through	ADP
fbem-26653	10	9	the	the	DET
fbem-26653	10	10	relationships	relationship	NOUN
fbem-26653	10	11	among	among	ADP
fbem-26653	10	12	individuals	individual	NOUN
fbem-26653	10	13	,	,	PUNCT
fbem-26653	10	14	groups	group	NOUN
fbem-26653	10	15	,	,	PUNCT
fbem-26653	10	16	or	or	CCONJ
fbem-26653	10	17	organizations	organization	NOUN
fbem-26653	10	18	.	.	PUNCT
fbem-26653	11	1	in	in	ADP
fbem-26653	11	2	sna	sna	PROPN
fbem-26653	11	3	,	,	PUNCT
fbem-26653	11	4	nodes	node	NOUN
fbem-26653	11	5	represent	represent	VERB
fbem-26653	11	6	the	the	DET
fbem-26653	11	7	entities	entity	NOUN
fbem-26653	11	8	,	,	PUNCT
fbem-26653	11	9	and	and	CCONJ
fbem-26653	11	10	ties	tie	NOUN
fbem-26653	11	11	represent	represent	VERB
fbem-26653	11	12	the	the	DET
fbem-26653	11	13	relationships	relationship	NOUN
fbem-26653	11	14	or	or	CCONJ
fbem-26653	11	15	interactions	interaction	NOUN
fbem-26653	11	16	between	between	ADP
fbem-26653	11	17	them	they	PRON
fbem-26653	11	18	.	.	PUNCT
fbem-26653	12	1	the	the	DET
fbem-26653	12	2	analysis	analysis	NOUN
fbem-26653	12	3	of	of	ADP
fbem-26653	12	4	these	these	DET
fbem-26653	12	5	networks	network	NOUN
fbem-26653	12	6	can	can	AUX
fbem-26653	12	7	reveal	reveal	VERB
fbem-26653	12	8	patterns	pattern	NOUN
fbem-26653	12	9	,	,	PUNCT
fbem-26653	12	10	such	such	ADJ
fbem-26653	12	11	as	as	ADP
fbem-26653	12	12	the	the	DET
fbem-26653	12	13	most	most	ADV
fbem-26653	12	14	influential	influential	ADJ
fbem-26653	12	15	nodes	node	NOUN
fbem-26653	12	16	,	,	PUNCT
fbem-26653	12	17	the	the	DET
fbem-26653	12	18	strength	strength	NOUN
fbem-26653	12	19	of	of	ADP
fbem-26653	12	20	connections	connection	NOUN
fbem-26653	12	21	,	,	PUNCT
fbem-26653	12	22	and	and	CCONJ
fbem-26653	12	23	the	the	DET
fbem-26653	12	24	overall	overall	ADJ
fbem-26653	12	25	structure	structure	NOUN
fbem-26653	12	26	of	of	ADP
fbem-26653	12	27	the	the	DET
fbem-26653	12	28	network	network	NOUN
fbem-26653	12	29	.	.	PUNCT
fbem-26653	13	1	as	as	SCONJ
fbem-26653	13	2	digital	digital	ADJ
fbem-26653	13	3	communication	communication	NOUN
fbem-26653	13	4	platforms	platform	NOUN
fbem-26653	13	5	have	have	AUX
fbem-26653	13	6	grown	grow	VERB
fbem-26653	13	7	,	,	PUNCT
fbem-26653	13	8	sna	sna	PROPN
fbem-26653	13	9	has	have	AUX
fbem-26653	13	10	become	become	VERB
fbem-26653	13	11	crucial	crucial	ADJ
fbem-26653	13	12	for	for	ADP
fbem-26653	13	13	understanding	understand	VERB
fbem-26653	13	14	the	the	DET
fbem-26653	13	15	flow	flow	NOUN
fbem-26653	13	16	of	of	ADP
fbem-26653	13	17	information	information	NOUN
fbem-26653	13	18	and	and	CCONJ
fbem-26653	13	19	influence	influence	NOUN
fbem-26653	13	20	within	within	ADP
fbem-26653	13	21	online	online	ADJ
fbem-26653	13	22	communities	community	NOUN
fbem-26653	14	1	[	[	X
fbem-26653	14	2	1	1	NUM
fbem-26653	14	3	]	]	PUNCT
fbem-26653	14	4	.	.	PUNCT
fbem-26653	15	1	1.2	1.2	NUM
fbem-26653	15	2	.	.	PUNCT
fbem-26653	15	3	importance	importance	NOUN
fbem-26653	15	4	of	of	ADP
fbem-26653	15	5	marketing	marketing	NOUN
fbem-26653	15	6	in	in	ADP
fbem-26653	15	7	the	the	DET
fbem-26653	15	8	digital	digital	ADJ
fbem-26653	15	9	age	age	NOUN
fbem-26653	15	10	in	in	ADP
fbem-26653	15	11	the	the	DET
fbem-26653	15	12	digital	digital	ADJ
fbem-26653	15	13	age	age	NOUN
fbem-26653	15	14	,	,	PUNCT
fbem-26653	15	15	marketing	marketing	NOUN
fbem-26653	15	16	has	have	AUX
fbem-26653	15	17	evolved	evolve	VERB
fbem-26653	15	18	from	from	ADP
fbem-26653	15	19	traditional	traditional	ADJ
fbem-26653	15	20	methods	method	NOUN
fbem-26653	15	21	to	to	PART
fbem-26653	15	22	leverage	leverage	VERB
fbem-26653	15	23	the	the	DET
fbem-26653	15	24	vast	vast	ADJ
fbem-26653	15	25	opportunities	opportunity	NOUN
fbem-26653	15	26	provided	provide	VERB
fbem-26653	15	27	by	by	ADP
fbem-26653	15	28	the	the	DET
fbem-26653	15	29	internet	internet	NOUN
fbem-26653	15	30	and	and	CCONJ
fbem-26653	15	31	social	social	ADJ
fbem-26653	15	32	media	medium	NOUN
fbem-26653	15	33	.	.	PUNCT
fbem-26653	16	1	digital	digital	ADJ
fbem-26653	16	2	marketing	marketing	NOUN
fbem-26653	16	3	allows	allow	VERB
fbem-26653	16	4	for	for	ADP
fbem-26653	16	5	more	more	ADV
fbem-26653	16	6	targeted	targeted	ADJ
fbem-26653	16	7	,	,	PUNCT
fbem-26653	16	8	personalized	personalized	ADJ
fbem-26653	16	9	,	,	PUNCT
fbem-26653	16	10	and	and	CCONJ
fbem-26653	16	11	interactive	interactive	ADJ
fbem-26653	16	12	campaigns	campaign	NOUN
fbem-26653	16	13	that	that	PRON
fbem-26653	16	14	can	can	AUX
fbem-26653	16	15	reach	reach	VERB
fbem-26653	16	16	global	global	ADJ
fbem-26653	16	17	audiences	audience	NOUN
fbem-26653	16	18	.	.	PUNCT
fbem-26653	17	1	it	it	PRON
fbem-26653	17	2	is	be	AUX
fbem-26653	17	3	essential	essential	ADJ
fbem-26653	17	4	for	for	SCONJ
fbem-26653	17	5	businesses	business	NOUN
fbem-26653	17	6	to	to	PART
fbem-26653	17	7	adapt	adapt	VERB
fbem-26653	17	8	to	to	ADP
fbem-26653	17	9	this	this	DET
fbem-26653	17	10	digital	digital	ADJ
fbem-26653	17	11	transformation	transformation	NOUN
fbem-26653	17	12	to	to	PART
fbem-26653	17	13	remain	remain	VERB
fbem-26653	17	14	competitive	competitive	ADJ
fbem-26653	17	15	.	.	PUNCT
fbem-26653	18	1	the	the	DET
fbem-26653	18	2	use	use	NOUN
fbem-26653	18	3	of	of	ADP
fbem-26653	18	4	data	datum	NOUN
fbem-26653	18	5	analytics	analytic	NOUN
fbem-26653	18	6	,	,	PUNCT
fbem-26653	18	7	social	social	ADJ
fbem-26653	18	8	media	medium	NOUN
fbem-26653	18	9	platforms	platform	NOUN
fbem-26653	18	10	,	,	PUNCT
fbem-26653	18	11	and	and	CCONJ
fbem-26653	18	12	online	online	ADJ
fbem-26653	18	13	customer	customer	NOUN
fbem-26653	18	14	engagement	engagement	NOUN
fbem-26653	18	15	strategies	strategy	NOUN
fbem-26653	18	16	has	have	AUX
fbem-26653	18	17	become	become	VERB
fbem-26653	18	18	a	a	DET
fbem-26653	18	19	cornerstone	cornerstone	NOUN
fbem-26653	18	20	of	of	ADP
fbem-26653	18	21	modern	modern	ADJ
fbem-26653	18	22	marketing	marketing	NOUN
fbem-26653	18	23	.	.	PUNCT
fbem-26653	19	1	effective	effective	ADJ
fbem-26653	19	2	digital	digital	ADJ
fbem-26653	19	3	marketing	marketing	NOUN
fbem-26653	19	4	strategies	strategy	NOUN
fbem-26653	19	5	can	can	AUX
fbem-26653	19	6	significantly	significantly	ADV
fbem-26653	19	7	enhance	enhance	VERB
fbem-26653	19	8	brand	brand	NOUN
fbem-26653	19	9	visibility	visibility	NOUN
fbem-26653	19	10	,	,	PUNCT
fbem-26653	19	11	customer	customer	NOUN
fbem-26653	19	12	loyalty	loyalty	NOUN
fbem-26653	19	13	,	,	PUNCT
fbem-26653	19	14	and	and	CCONJ
fbem-26653	19	15	sales	sale	NOUN
fbem-26653	19	16	conversion	conversion	NOUN
fbem-26653	19	17	rates	rate	NOUN
fbem-26653	19	18	[	[	X
fbem-26653	19	19	2	2	NUM
fbem-26653	19	20	]	]	PUNCT
fbem-26653	19	21	.	.	PUNCT
fbem-26653	20	1	1.3	1.3	NUM
fbem-26653	20	2	.	.	PUNCT
fbem-26653	20	3	relevance	relevance	NOUN
fbem-26653	20	4	of	of	ADP
fbem-26653	20	5	social	social	ADJ
fbem-26653	20	6	network	network	NOUN
fbem-26653	20	7	analysis	analysis	NOUN
fbem-26653	20	8	to	to	ADP
fbem-26653	20	9	marketing	market	VERB
fbem-26653	20	10	the	the	DET
fbem-26653	20	11	application	application	NOUN
fbem-26653	20	12	of	of	ADP
fbem-26653	20	13	sna	sna	PROPN
fbem-26653	20	14	in	in	ADP
fbem-26653	20	15	marketing	marketing	NOUN
fbem-26653	20	16	is	be	AUX
fbem-26653	20	17	invaluable	invaluable	ADJ
fbem-26653	20	18	as	as	SCONJ
fbem-26653	20	19	it	it	PRON
fbem-26653	20	20	provides	provide	VERB
fbem-26653	20	21	insights	insight	NOUN
fbem-26653	20	22	into	into	ADP
fbem-26653	20	23	the	the	DET
fbem-26653	20	24	social	social	ADJ
fbem-26653	20	25	dynamics	dynamic	NOUN
fbem-26653	20	26	that	that	PRON
fbem-26653	20	27	influence	influence	VERB
fbem-26653	20	28	consumer	consumer	NOUN
fbem-26653	20	29	behavior	behavior	NOUN
fbem-26653	20	30	.	.	PUNCT
fbem-26653	21	1	by	by	ADP
fbem-26653	21	2	mapping	map	VERB
fbem-26653	21	3	out	out	ADP
fbem-26653	21	4	the	the	DET
fbem-26653	21	5	relationships	relationship	NOUN
fbem-26653	21	6	and	and	CCONJ
fbem-26653	21	7	interactions	interaction	NOUN
fbem-26653	21	8	among	among	ADP
fbem-26653	21	9	consumers	consumer	NOUN
fbem-26653	21	10	,	,	PUNCT
fbem-26653	21	11	marketers	marketer	NOUN
fbem-26653	21	12	can	can	AUX
fbem-26653	21	13	identify	identify	VERB
fbem-26653	21	14	trends	trend	NOUN
fbem-26653	21	15	,	,	PUNCT
fbem-26653	21	16	preferences	preference	NOUN
fbem-26653	21	17	,	,	PUNCT
fbem-26653	21	18	and	and	CCONJ
fbem-26653	21	19	influential	influential	ADJ
fbem-26653	21	20	voices	voice	NOUN
fbem-26653	21	21	within	within	ADP
fbem-26653	21	22	their	their	PRON
fbem-26653	21	23	target	target	NOUN
fbem-26653	21	24	audience	audience	NOUN
fbem-26653	21	25	.	.	PUNCT
fbem-26653	22	1	sna	sna	PROPN
fbem-26653	22	2	helps	help	VERB
fbem-26653	22	3	in	in	ADP
fbem-26653	22	4	understanding	understand	VERB
fbem-26653	22	5	how	how	SCONJ
fbem-26653	22	6	information	information	NOUN
fbem-26653	22	7	spreads	spread	VERB
fbem-26653	22	8	,	,	PUNCT
fbem-26653	22	9	which	which	PRON
fbem-26653	22	10	is	be	AUX
fbem-26653	22	11	critical	critical	ADJ
fbem-26653	22	12	for	for	ADP
fbem-26653	22	13	viral	viral	ADJ
fbem-26653	22	14	marketing	marketing	NOUN
fbem-26653	22	15	campaigns	campaign	NOUN
fbem-26653	22	16	.	.	PUNCT
fbem-26653	23	1	it	it	PRON
fbem-26653	23	2	also	also	ADV
fbem-26653	23	3	aids	aid	VERB
fbem-26653	23	4	in	in	ADP
fbem-26653	23	5	segmenting	segment	VERB
fbem-26653	23	6	the	the	DET
fbem-26653	23	7	market	market	NOUN
fbem-26653	23	8	based	base	VERB
fbem-26653	23	9	on	on	ADP
fbem-26653	23	10	social	social	ADJ
fbem-26653	23	11	connections	connection	NOUN
fbem-26653	23	12	,	,	PUNCT
fbem-26653	23	13	allowing	allow	VERB
fbem-26653	23	14	for	for	ADP
fbem-26653	23	15	more	more	ADV
fbem-26653	23	16	effective	effective	ADJ
fbem-26653	23	17	targeting	targeting	NOUN
fbem-26653	23	18	.	.	PUNCT
fbem-26653	24	1	[	[	X
fbem-26653	24	2	3	3	X
fbem-26653	24	3	]	]	PUNCT
fbem-26653	24	4	furthermore	furthermore	ADV
fbem-26653	24	5	,	,	PUNCT
fbem-26653	24	6	sna	sna	PROPN
fbem-26653	24	7	can	can	AUX
fbem-26653	24	8	be	be	AUX
fbem-26653	24	9	used	use	VERB
fbem-26653	24	10	to	to	PART
fbem-26653	24	11	measure	measure	VERB
fbem-26653	24	12	the	the	DET
fbem-26653	24	13	impact	impact	NOUN
fbem-26653	24	14	of	of	ADP
fbem-26653	24	15	marketing	marketing	NOUN
fbem-26653	24	16	campaigns	campaign	NOUN
fbem-26653	24	17	by	by	ADP
fbem-26653	24	18	analyzing	analyze	VERB
fbem-26653	24	19	the	the	DET
fbem-26653	24	20	network	network	NOUN
fbem-26653	24	21	's	's	PART
fbem-26653	24	22	response	response	NOUN
fbem-26653	24	23	to	to	ADP
fbem-26653	24	24	specific	specific	ADJ
fbem-26653	24	25	stimuli	stimulus	NOUN
fbem-26653	24	26	.	.	PUNCT
fbem-26653	25	1	this	this	DET
fbem-26653	25	2	analysis	analysis	NOUN
fbem-26653	25	3	can	can	AUX
fbem-26653	25	4	lead	lead	VERB
fbem-26653	25	5	to	to	ADP
fbem-26653	25	6	more	more	ADV
fbem-26653	25	7	strategic	strategic	ADJ
fbem-26653	25	8	and	and	CCONJ
fbem-26653	25	9	impactful	impactful	ADJ
fbem-26653	25	10	marketing	marketing	NOUN
fbem-26653	25	11	decisions	decision	NOUN
fbem-26653	25	12	.	.	PUNCT
fbem-26653	26	1	2	2	X
fbem-26653	26	2	.	.	X
fbem-26653	26	3	theoretical	theoretical	ADJ
fbem-26653	26	4	framework	framework	NOUN
fbem-26653	26	5	2.1	2.1	NUM
fbem-26653	26	6	.	.	PUNCT
fbem-26653	27	1	conceptual	conceptual	ADJ
fbem-26653	27	2	definition	definition	NOUN
fbem-26653	27	3	of	of	ADP
fbem-26653	27	4	social	social	ADJ
fbem-26653	27	5	network	network	NOUN
fbem-26653	27	6	analysis	analysis	NOUN
fbem-26653	27	7	social	social	ADJ
fbem-26653	27	8	network	network	NOUN
fbem-26653	27	9	analysis	analysis	NOUN
fbem-26653	27	10	(	(	PUNCT
fbem-26653	27	11	sna	sna	PROPN
fbem-26653	27	12	)	)	PUNCT
fbem-26653	27	13	is	be	AUX
fbem-26653	27	14	a	a	DET
fbem-26653	27	15	systematic	systematic	ADJ
fbem-26653	27	16	approach	approach	NOUN
fbem-26653	27	17	to	to	ADP
fbem-26653	27	18	understanding	understand	VERB
fbem-26653	27	19	the	the	DET
fbem-26653	27	20	structure	structure	NOUN
fbem-26653	27	21	and	and	CCONJ
fbem-26653	27	22	dynamics	dynamic	NOUN
fbem-26653	27	23	of	of	ADP
fbem-26653	27	24	social	social	ADJ
fbem-26653	27	25	relationships	relationship	NOUN
fbem-26653	27	26	.	.	PUNCT
fbem-26653	28	1	it	it	PRON
fbem-26653	28	2	is	be	AUX
fbem-26653	28	3	grounded	ground	VERB
fbem-26653	28	4	in	in	ADP
fbem-26653	28	5	the	the	DET
fbem-26653	28	6	conceptualization	conceptualization	NOUN
fbem-26653	28	7	of	of	ADP
fbem-26653	28	8	social	social	ADJ
fbem-26653	28	9	structures	structure	NOUN
fbem-26653	28	10	as	as	ADP
fbem-26653	28	11	networks	network	NOUN
fbem-26653	28	12	composed	compose	VERB
fbem-26653	28	13	of	of	ADP
fbem-26653	28	14	individual	individual	ADJ
fbem-26653	28	15	actors	actor	NOUN
fbem-26653	28	16	or	or	CCONJ
fbem-26653	28	17	nodes	node	NOUN
fbem-26653	28	18	and	and	CCONJ
fbem-26653	28	19	the	the	DET
fbem-26653	28	20	ties	tie	NOUN
fbem-26653	28	21	or	or	CCONJ
fbem-26653	28	22	edges	edge	NOUN
fbem-26653	28	23	that	that	PRON
fbem-26653	28	24	connect	connect	VERB
fbem-26653	28	25	them	they	PRON
fbem-26653	28	26	.	.	PUNCT
fbem-26653	29	1	sna	sna	PROPN
fbem-26653	29	2	provides	provide	VERB
fbem-26653	29	3	a	a	DET
fbem-26653	29	4	comprehensive	comprehensive	ADJ
fbem-26653	29	5	framework	framework	NOUN
fbem-26653	29	6	for	for	ADP
fbem-26653	29	7	examining	examine	VERB
fbem-26653	29	8	the	the	DET
fbem-26653	29	9	patterns	pattern	NOUN
fbem-26653	29	10	of	of	ADP
fbem-26653	29	11	these	these	DET
fbem-26653	29	12	connections	connection	NOUN
fbem-26653	29	13	,	,	PUNCT
fbem-26653	29	14	which	which	PRON
fbem-26653	29	15	can	can	AUX
fbem-26653	29	16	be	be	AUX
fbem-26653	29	17	direct	direct	ADJ
fbem-26653	29	18	or	or	CCONJ
fbem-26653	29	19	indirect	indirect	ADJ
fbem-26653	29	20	,	,	PUNCT
fbem-26653	29	21	strong	strong	ADJ
fbem-26653	29	22	or	or	CCONJ
fbem-26653	29	23	weak	weak	ADJ
fbem-26653	29	24	,	,	PUNCT
fbem-26653	29	25	and	and	CCONJ
fbem-26653	29	26	can	can	AUX
fbem-26653	29	27	vary	vary	VERB
fbem-26653	29	28	in	in	ADP
fbem-26653	29	29	nature	nature	NOUN
fbem-26653	29	30	from	from	ADP
fbem-26653	29	31	friendship	friendship	NOUN
fbem-26653	29	32	to	to	ADP
fbem-26653	29	33	professional	professional	ADJ
fbem-26653	29	34	collaboration	collaboration	NOUN
fbem-26653	29	35	.	.	PUNCT
fbem-26653	30	1	the	the	DET
fbem-26653	30	2	analysis	analysis	NOUN
fbem-26653	30	3	extends	extend	VERB
fbem-26653	30	4	beyond	beyond	ADP
fbem-26653	30	5	simple	simple	ADJ
fbem-26653	30	6	descriptions	description	NOUN
fbem-26653	30	7	of	of	ADP
fbem-26653	30	8	relationships	relationship	NOUN
fbem-26653	30	9	to	to	PART
fbem-26653	30	10	include	include	VERB
fbem-26653	30	11	the	the	DET
fbem-26653	30	12	examination	examination	NOUN
fbem-26653	30	13	of	of	ADP
fbem-26653	30	14	network	network	NOUN
fbem-26653	30	15	properties	property	NOUN
fbem-26653	30	16	such	such	ADJ
fbem-26653	30	17	as	as	ADP
fbem-26653	30	18	density	density	NOUN
fbem-26653	30	19	,	,	PUNCT
fbem-26653	30	20	centrality	centrality	NOUN
fbem-26653	30	21	,	,	PUNCT
fbem-26653	30	22	and	and	CCONJ
fbem-26653	30	23	clustering	clustering	ADJ
fbem-26653	30	24	coefficients	coefficient	NOUN
fbem-26653	30	25	.	.	PUNCT
fbem-26653	31	1	these	these	DET
fbem-26653	31	2	properties	property	NOUN
fbem-26653	31	3	offer	offer	VERB
fbem-26653	31	4	insights	insight	NOUN
fbem-26653	31	5	into	into	ADP
fbem-26653	31	6	how	how	SCONJ
fbem-26653	31	7	information	information	NOUN
fbem-26653	31	8	flows	flow	VERB
fbem-26653	31	9	,	,	PUNCT
fbem-26653	31	10	who	who	PRON
fbem-26653	31	11	holds	hold	VERB
fbem-26653	31	12	power	power	NOUN
fbem-26653	31	13	or	or	CCONJ
fbem-26653	31	14	influence	influence	NOUN
fbem-26653	31	15	within	within	ADP
fbem-26653	31	16	the	the	DET
fbem-26653	31	17	network	network	NOUN
fbem-26653	31	18	,	,	PUNCT
fbem-26653	31	19	and	and	CCONJ
fbem-26653	31	20	how	how	SCONJ
fbem-26653	31	21	subgroups	subgroup	NOUN
fbem-26653	31	22	or	or	CCONJ
fbem-26653	31	23	communities	community	NOUN
fbem-26653	31	24	are	be	AUX
fbem-26653	31	25	formed	form	VERB
fbem-26653	31	26	and	and	CCONJ
fbem-26653	31	27	interact	interact	VERB
fbem-26653	31	28	.	.	PUNCT
fbem-26653	32	1	in	in	ADP
fbem-26653	32	2	essence	essence	NOUN
fbem-26653	32	3	,	,	PUNCT
fbem-26653	32	4	sna	sna	PROPN
fbem-26653	32	5	is	be	AUX
fbem-26653	32	6	about	about	ADP
fbem-26653	32	7	mapping	mapping	NOUN
fbem-26653	32	8	and	and	CCONJ
fbem-26653	32	9	measuring	measure	VERB
fbem-26653	32	10	relationships	relationship	NOUN
fbem-26653	32	11	and	and	CCONJ
fbem-26653	32	12	the	the	DET
fbem-26653	32	13	positions	position	NOUN
fbem-26653	32	14	of	of	ADP
fbem-26653	32	15	actors	actor	NOUN
fbem-26653	32	16	within	within	ADP
fbem-26653	32	17	these	these	DET
fbem-26653	32	18	networks	network	NOUN
fbem-26653	32	19	to	to	PART
fbem-26653	32	20	understand	understand	VERB
fbem-26653	32	21	the	the	DET
fbem-26653	32	22	implications	implication	NOUN
fbem-26653	32	23	for	for	ADP
fbem-26653	32	24	behavior	behavior	NOUN
fbem-26653	32	25	and	and	CCONJ
fbem-26653	32	26	outcomes	outcome	NOUN
fbem-26653	32	27	,	,	PUNCT
fbem-26653	32	28	like	like	ADP
fbem-26653	32	29	this	this	DET
fbem-26653	32	30	table	table	NOUN
fbem-26653	33	1	[	[	X
fbem-26653	33	2	4	4	NUM
fbem-26653	33	3	]	]	PUNCT
fbem-26653	33	4	.	.	PUNCT
fbem-26653	34	1	6	6	NUM
fbem-26653	34	2	table	table	NOUN
fbem-26653	34	3	1	1	NUM
fbem-26653	34	4	.	.	PUNCT
fbem-26653	34	5	key	key	ADJ
fbem-26653	34	6	metrics	metric	NOUN
fbem-26653	34	7	in	in	ADP
fbem-26653	34	8	social	social	ADJ
fbem-26653	34	9	network	network	NOUN
fbem-26653	34	10	analysis	analysis	NOUN
fbem-26653	34	11	(	(	PUNCT
fbem-26653	34	12	sna	sna	NOUN
fbem-26653	34	13	)	)	PUNCT
fbem-26653	34	14	metric	metric	ADJ
fbem-26653	34	15	description	description	NOUN
fbem-26653	34	16	application	application	NOUN
fbem-26653	34	17	in	in	ADP
fbem-26653	34	18	marketing	marketing	NOUN
fbem-26653	34	19	degree	degree	NOUN
fbem-26653	34	20	number	number	NOUN
fbem-26653	34	21	of	of	ADP
fbem-26653	34	22	connections	connection	NOUN
fbem-26653	34	23	a	a	DET
fbem-26653	34	24	node	node	NOUN
fbem-26653	34	25	has	have	AUX
fbem-26653	34	26	identifying	identify	VERB
fbem-26653	34	27	influential	influential	ADJ
fbem-26653	34	28	customers	customer	NOUN
fbem-26653	34	29	betweennes	betweenne	NOUN
fbem-26653	34	30	s	s	PART
fbem-26653	34	31	centrality	centrality	NOUN
fbem-26653	34	32	extent	extent	NOUN
fbem-26653	34	33	to	to	PART
fbem-26653	34	34	which	which	PRON
fbem-26653	34	35	a	a	DET
fbem-26653	34	36	node	node	NOUN
fbem-26653	34	37	lies	lie	VERB
fbem-26653	34	38	on	on	ADP
fbem-26653	34	39	the	the	DET
fbem-26653	34	40	shortest	short	ADJ
fbem-26653	34	41	path	path	NOUN
fbem-26653	34	42	between	between	ADP
fbem-26653	34	43	other	other	ADJ
fbem-26653	34	44	nodes	node	NOUN
fbem-26653	34	45	tracking	track	VERB
fbem-26653	34	46	information	information	NOUN
fbem-26653	34	47	flow	flow	VERB
fbem-26653	34	48	2.2	2.2	NUM
fbem-26653	34	49	.	.	PUNCT
fbem-26653	35	1	key	key	ADJ
fbem-26653	35	2	metrics	metric	NOUN
fbem-26653	35	3	in	in	ADP
fbem-26653	35	4	social	social	ADJ
fbem-26653	35	5	network	network	NOUN
fbem-26653	35	6	analysis	analysis	NOUN
fbem-26653	35	7	several	several	ADJ
fbem-26653	35	8	key	key	ADJ
fbem-26653	35	9	metrics	metric	NOUN
fbem-26653	35	10	are	be	AUX
fbem-26653	35	11	utilized	utilize	VERB
fbem-26653	35	12	in	in	ADP
fbem-26653	35	13	sna	sna	PROPN
fbem-26653	35	14	to	to	PART
fbem-26653	35	15	quantify	quantify	VERB
fbem-26653	35	16	the	the	DET
fbem-26653	35	17	structure	structure	NOUN
fbem-26653	35	18	and	and	CCONJ
fbem-26653	35	19	dynamics	dynamic	NOUN
fbem-26653	35	20	of	of	ADP
fbem-26653	35	21	networks	network	NOUN
fbem-26653	35	22	.	.	PUNCT
fbem-26653	36	1	node	node	NOUN
fbem-26653	36	2	-	-	PUNCT
fbem-26653	36	3	level	level	NOUN
fbem-26653	36	4	metrics	metric	NOUN
fbem-26653	36	5	such	such	ADJ
fbem-26653	36	6	as	as	ADP
fbem-26653	36	7	degree	degree	NOUN
fbem-26653	36	8	(	(	PUNCT
fbem-26653	36	9	the	the	DET
fbem-26653	36	10	number	number	NOUN
fbem-26653	36	11	of	of	ADP
fbem-26653	36	12	connections	connection	NOUN
fbem-26653	36	13	a	a	DET
fbem-26653	36	14	node	node	NOUN
fbem-26653	36	15	has	have	VERB
fbem-26653	36	16	)	)	PUNCT
fbem-26653	36	17	,	,	PUNCT
fbem-26653	36	18	betweenness	betweenness	NOUN
fbem-26653	36	19	centrality	centrality	NOUN
fbem-26653	36	20	(	(	PUNCT
fbem-26653	36	21	the	the	DET
fbem-26653	36	22	extent	extent	NOUN
fbem-26653	36	23	to	to	PART
fbem-26653	36	24	which	which	PRON
fbem-26653	36	25	a	a	DET
fbem-26653	36	26	node	node	NOUN
fbem-26653	36	27	lies	lie	VERB
fbem-26653	36	28	on	on	ADP
fbem-26653	36	29	the	the	DET
fbem-26653	36	30	shortest	short	ADJ
fbem-26653	36	31	path	path	NOUN
fbem-26653	36	32	between	between	ADP
fbem-26653	36	33	other	other	ADJ
fbem-26653	36	34	nodes	node	NOUN
fbem-26653	36	35	)	)	PUNCT
fbem-26653	36	36	,	,	PUNCT
fbem-26653	36	37	and	and	CCONJ
fbem-26653	36	38	closeness	closeness	NOUN
fbem-26653	36	39	centrality	centrality	NOUN
fbem-26653	36	40	(	(	PUNCT
fbem-26653	36	41	how	how	SCONJ
fbem-26653	36	42	quickly	quickly	ADV
fbem-26653	36	43	a	a	DET
fbem-26653	36	44	node	node	NOUN
fbem-26653	36	45	can	can	AUX
fbem-26653	36	46	access	access	VERB
fbem-26653	36	47	all	all	DET
fbem-26653	36	48	other	other	ADJ
fbem-26653	36	49	nodes	node	NOUN
fbem-26653	36	50	in	in	ADP
fbem-26653	36	51	the	the	DET
fbem-26653	36	52	network	network	NOUN
fbem-26653	36	53	)	)	PUNCT
fbem-26653	36	54	are	be	AUX
fbem-26653	36	55	critical	critical	ADJ
fbem-26653	36	56	for	for	ADP
fbem-26653	36	57	identifying	identify	VERB
fbem-26653	36	58	influential	influential	ADJ
fbem-26653	36	59	actors	actor	NOUN
fbem-26653	36	60	.	.	PUNCT
fbem-26653	37	1	network	network	NOUN
fbem-26653	37	2	-	-	PUNCT
fbem-26653	37	3	level	level	NOUN
fbem-26653	37	4	metrics	metric	NOUN
fbem-26653	37	5	like	like	ADP
fbem-26653	37	6	density	density	NOUN
fbem-26653	37	7	(	(	PUNCT
fbem-26653	37	8	the	the	DET
fbem-26653	37	9	proportion	proportion	NOUN
fbem-26653	37	10	of	of	ADP
fbem-26653	37	11	existing	exist	VERB
fbem-26653	37	12	ties	tie	NOUN
fbem-26653	37	13	relative	relative	ADJ
fbem-26653	37	14	to	to	ADP
fbem-26653	37	15	the	the	DET
fbem-26653	37	16	number	number	NOUN
fbem-26653	37	17	of	of	ADP
fbem-26653	37	18	possible	possible	ADJ
fbem-26653	37	19	ties	tie	NOUN
fbem-26653	37	20	)	)	PUNCT
fbem-26653	37	21	and	and	CCONJ
fbem-26653	37	22	clustering	cluster	VERB
fbem-26653	37	23	coefficient	coefficient	NOUN
fbem-26653	37	24	(	(	PUNCT
fbem-26653	37	25	the	the	DET
fbem-26653	37	26	likelihood	likelihood	NOUN
fbem-26653	37	27	that	that	SCONJ
fbem-26653	37	28	friends	friend	NOUN
fbem-26653	37	29	of	of	ADP
fbem-26653	37	30	a	a	DET
fbem-26653	37	31	node	node	NOUN
fbem-26653	37	32	are	be	AUX
fbem-26653	37	33	also	also	ADV
fbem-26653	37	34	friends	friend	NOUN
fbem-26653	37	35	with	with	ADP
fbem-26653	37	36	each	each	DET
fbem-26653	37	37	other	other	ADJ
fbem-26653	37	38	)	)	PUNCT
fbem-26653	37	39	help	help	VERB
fbem-26653	37	40	to	to	PART
fbem-26653	37	41	understand	understand	VERB
fbem-26653	37	42	the	the	DET
fbem-26653	37	43	overall	overall	ADJ
fbem-26653	37	44	connectivity	connectivity	NOUN
fbem-26653	37	45	and	and	CCONJ
fbem-26653	37	46	subgroup	subgroup	NOUN
fbem-26653	37	47	formation	formation	NOUN
fbem-26653	37	48	within	within	ADP
fbem-26653	37	49	the	the	DET
fbem-26653	37	50	network	network	NOUN
fbem-26653	37	51	.	.	PUNCT
fbem-26653	38	1	additionally	additionally	ADV
fbem-26653	38	2	,	,	PUNCT
fbem-26653	38	3	eigenvector	eigenvector	NOUN
fbem-26653	38	4	centrality	centrality	NOUN
fbem-26653	38	5	,	,	PUNCT
fbem-26653	38	6	which	which	PRON
fbem-26653	38	7	takes	take	VERB
fbem-26653	38	8	into	into	ADP
fbem-26653	38	9	account	account	NOUN
fbem-26653	38	10	not	not	PART
fbem-26653	38	11	only	only	ADV
fbem-26653	38	12	the	the	DET
fbem-26653	38	13	number	number	NOUN
fbem-26653	38	14	of	of	ADP
fbem-26653	38	15	connections	connection	NOUN
fbem-26653	38	16	a	a	DET
fbem-26653	38	17	node	node	NOUN
fbem-26653	38	18	has	have	VERB
fbem-26653	38	19	but	but	CCONJ
fbem-26653	38	20	also	also	ADV
fbem-26653	38	21	the	the	DET
fbem-26653	38	22	importance	importance	NOUN
fbem-26653	38	23	of	of	ADP
fbem-26653	38	24	those	those	DET
fbem-26653	38	25	connections	connection	NOUN
fbem-26653	38	26	,	,	PUNCT
fbem-26653	38	27	is	be	AUX
fbem-26653	38	28	a	a	DET
fbem-26653	38	29	valuable	valuable	ADJ
fbem-26653	38	30	metric	metric	NOUN
fbem-26653	38	31	for	for	ADP
fbem-26653	38	32	assessing	assess	VERB
fbem-26653	38	33	the	the	DET
fbem-26653	38	34	influence	influence	NOUN
fbem-26653	38	35	within	within	ADP
fbem-26653	38	36	a	a	DET
fbem-26653	38	37	network	network	NOUN
fbem-26653	38	38	.	.	PUNCT
fbem-26653	39	1	[	[	X
fbem-26653	39	2	5	5	X
fbem-26653	39	3	]	]	PUNCT
fbem-26653	39	4	these	these	DET
fbem-26653	39	5	metrics	metric	NOUN
fbem-26653	39	6	are	be	AUX
fbem-26653	39	7	essential	essential	ADJ
fbem-26653	39	8	for	for	SCONJ
fbem-26653	39	9	marketers	marketer	NOUN
fbem-26653	39	10	to	to	PART
fbem-26653	39	11	identify	identify	VERB
fbem-26653	39	12	key	key	ADJ
fbem-26653	39	13	influencers	influencer	NOUN
fbem-26653	39	14	,	,	PUNCT
fbem-26653	39	15	understand	understand	VERB
fbem-26653	39	16	the	the	DET
fbem-26653	39	17	spread	spread	NOUN
fbem-26653	39	18	of	of	ADP
fbem-26653	39	19	information	information	NOUN
fbem-26653	39	20	,	,	PUNCT
fbem-26653	39	21	and	and	CCONJ
fbem-26653	39	22	strategize	strategize	VERB
fbem-26653	39	23	their	their	PRON
fbem-26653	39	24	marketing	marketing	NOUN
fbem-26653	39	25	efforts	effort	NOUN
fbem-26653	39	26	accordingly	accordingly	ADV
fbem-26653	39	27	,	,	PUNCT
fbem-26653	39	28	like	like	ADP
fbem-26653	39	29	this	this	DET
fbem-26653	39	30	table	table	NOUN
fbem-26653	39	31	.	.	PUNCT
fbem-26653	40	1	table	table	NOUN
fbem-26653	40	2	2	2	NUM
fbem-26653	40	3	.	.	PUNCT
fbem-26653	40	4	theoretical	theoretical	ADJ
fbem-26653	40	5	models	model	NOUN
fbem-26653	40	6	applied	apply	VERB
fbem-26653	40	7	to	to	ADP
fbem-26653	40	8	marketing	marketing	NOUN
fbem-26653	40	9	model	model	NOUN
fbem-26653	40	10	description	description	NOUN
fbem-26653	40	11	application	application	NOUN
fbem-26653	40	12	in	in	ADP
fbem-26653	40	13	marketing	marketing	NOUN
fbem-26653	40	14	diffusion	diffusion	NOUN
fbem-26653	40	15	of	of	ADP
fbem-26653	40	16	information	information	NOUN
fbem-26653	40	17	how	how	SCONJ
fbem-26653	40	18	new	new	ADJ
fbem-26653	40	19	ideas	idea	NOUN
fbem-26653	40	20	/	/	SYM
fbem-26653	40	21	product	product	NOUN
fbem-26653	40	22	trends	trend	NOUN
fbem-26653	40	23	spread	spread	VERB
fbem-26653	40	24	through	through	ADP
fbem-26653	40	25	networks	network	NOUN
fbem-26653	40	26	viral	viral	ADJ
fbem-26653	40	27	marketing	marketing	NOUN
fbem-26653	40	28	campaigns	campaign	NOUN
fbem-26653	40	29	two	two	NUM
fbem-26653	40	30	-	-	PUNCT
fbem-26653	40	31	step	step	NOUN
fbem-26653	40	32	flow	flow	NOUN
fbem-26653	40	33	information	information	NOUN
fbem-26653	40	34	flows	flow	VERB
fbem-26653	40	35	from	from	ADP
fbem-26653	40	36	media	medium	NOUN
fbem-26653	40	37	to	to	ADP
fbem-26653	40	38	opinion	opinion	NOUN
fbem-26653	40	39	leaders	leader	NOUN
fbem-26653	40	40	then	then	ADV
fbem-26653	40	41	to	to	ADP
fbem-26653	40	42	public	public	ADJ
fbem-26653	40	43	identifying	identify	VERB
fbem-26653	40	44	key	key	ADJ
fbem-26653	40	45	influencers	influencer	NOUN
fbem-26653	40	46	2.3	2.3	NUM
fbem-26653	40	47	.	.	PUNCT
fbem-26653	41	1	theoretical	theoretical	ADJ
fbem-26653	41	2	models	model	NOUN
fbem-26653	41	3	applied	apply	VERB
fbem-26653	41	4	to	to	ADP
fbem-26653	41	5	marketing	market	VERB
fbem-26653	41	6	the	the	DET
fbem-26653	41	7	application	application	NOUN
fbem-26653	41	8	of	of	ADP
fbem-26653	41	9	sna	sna	PROPN
fbem-26653	41	10	in	in	ADP
fbem-26653	41	11	marketing	marketing	NOUN
fbem-26653	41	12	is	be	AUX
fbem-26653	41	13	often	often	ADV
fbem-26653	41	14	supported	support	VERB
fbem-26653	41	15	by	by	ADP
fbem-26653	41	16	theoretical	theoretical	ADJ
fbem-26653	41	17	models	model	NOUN
fbem-26653	41	18	that	that	PRON
fbem-26653	41	19	help	help	VERB
fbem-26653	41	20	interpret	interpret	VERB
fbem-26653	41	21	the	the	DET
fbem-26653	41	22	data	datum	NOUN
fbem-26653	41	23	and	and	CCONJ
fbem-26653	41	24	guide	guide	VERB
fbem-26653	41	25	strategic	strategic	ADJ
fbem-26653	41	26	decision	decision	NOUN
fbem-26653	41	27	-	-	PUNCT
fbem-26653	41	28	making	making	NOUN
fbem-26653	41	29	.	.	PUNCT
fbem-26653	42	1	one	one	NUM
fbem-26653	42	2	such	such	ADJ
fbem-26653	42	3	model	model	NOUN
fbem-26653	42	4	is	be	AUX
fbem-26653	42	5	the	the	DET
fbem-26653	42	6	diffusion	diffusion	NOUN
fbem-26653	42	7	of	of	ADP
fbem-26653	42	8	information	information	NOUN
fbem-26653	42	9	model	model	NOUN
fbem-26653	42	10	,	,	PUNCT
fbem-26653	42	11	which	which	PRON
fbem-26653	42	12	examines	examine	VERB
fbem-26653	42	13	how	how	SCONJ
fbem-26653	42	14	new	new	ADJ
fbem-26653	42	15	ideas	idea	NOUN
fbem-26653	42	16	,	,	PUNCT
fbem-26653	42	17	products	product	NOUN
fbem-26653	42	18	,	,	PUNCT
fbem-26653	42	19	or	or	CCONJ
fbem-26653	42	20	trends	trend	NOUN
fbem-26653	42	21	spread	spread	VERB
fbem-26653	42	22	through	through	ADP
fbem-26653	42	23	networks	network	NOUN
fbem-26653	42	24	.	.	PUNCT
fbem-26653	43	1	this	this	DET
fbem-26653	43	2	model	model	NOUN
fbem-26653	43	3	is	be	AUX
fbem-26653	43	4	particularly	particularly	ADV
fbem-26653	43	5	useful	useful	ADJ
fbem-26653	43	6	for	for	ADP
fbem-26653	43	7	understanding	understand	VERB
fbem-26653	43	8	the	the	DET
fbem-26653	43	9	role	role	NOUN
fbem-26653	43	10	of	of	ADP
fbem-26653	43	11	early	early	ADJ
fbem-26653	43	12	adopters	adopter	NOUN
fbem-26653	43	13	and	and	CCONJ
fbem-26653	43	14	how	how	SCONJ
fbem-26653	43	15	they	they	PRON
fbem-26653	43	16	influence	influence	VERB
fbem-26653	43	17	others	other	NOUN
fbem-26653	43	18	within	within	ADP
fbem-26653	43	19	the	the	DET
fbem-26653	43	20	network	network	NOUN
fbem-26653	43	21	.	.	PUNCT
fbem-26653	44	1	the	the	DET
fbem-26653	44	2	two	two	NUM
fbem-26653	44	3	-	-	PUNCT
fbem-26653	44	4	step	step	NOUN
fbem-26653	44	5	flow	flow	NOUN
fbem-26653	44	6	model	model	NOUN
fbem-26653	44	7	suggests	suggest	VERB
fbem-26653	44	8	that	that	SCONJ
fbem-26653	44	9	information	information	NOUN
fbem-26653	44	10	often	often	ADV
fbem-26653	44	11	flows	flow	VERB
fbem-26653	44	12	from	from	ADP
fbem-26653	44	13	mass	mass	ADJ
fbem-26653	44	14	media	medium	NOUN
fbem-26653	44	15	to	to	ADP
fbem-26653	44	16	opinion	opinion	NOUN
fbem-26653	44	17	leaders	leader	NOUN
fbem-26653	44	18	and	and	CCONJ
fbem-26653	44	19	then	then	ADV
fbem-26653	44	20	to	to	ADP
fbem-26653	44	21	the	the	DET
fbem-26653	44	22	broader	broad	ADJ
fbem-26653	44	23	public	public	NOUN
fbem-26653	44	24	,	,	PUNCT
fbem-26653	44	25	highlighting	highlight	VERB
fbem-26653	44	26	the	the	DET
fbem-26653	44	27	importance	importance	NOUN
fbem-26653	44	28	of	of	ADP
fbem-26653	44	29	identifying	identify	VERB
fbem-26653	44	30	and	and	CCONJ
fbem-26653	44	31	engaging	engage	VERB
fbem-26653	44	32	with	with	ADP
fbem-26653	44	33	key	key	ADJ
fbem-26653	44	34	influencers	influencer	NOUN
fbem-26653	44	35	.	.	PUNCT
fbem-26653	45	1	the	the	DET
fbem-26653	45	2	strength	strength	NOUN
fbem-26653	45	3	of	of	ADP
fbem-26653	45	4	weak	weak	ADJ
fbem-26653	45	5	ties	tie	NOUN
fbem-26653	45	6	theory	theory	NOUN
fbem-26653	45	7	posits	posit	NOUN
fbem-26653	45	8	that	that	SCONJ
fbem-26653	45	9	weak	weak	ADJ
fbem-26653	45	10	connections	connection	NOUN
fbem-26653	45	11	can	can	AUX
fbem-26653	45	12	be	be	AUX
fbem-26653	45	13	more	more	ADV
fbem-26653	45	14	valuable	valuable	ADJ
fbem-26653	45	15	than	than	ADP
fbem-26653	45	16	strong	strong	ADJ
fbem-26653	45	17	ones	one	NOUN
fbem-26653	45	18	for	for	ADP
fbem-26653	45	19	accessing	access	VERB
fbem-26653	45	20	new	new	ADJ
fbem-26653	45	21	information	information	NOUN
fbem-26653	45	22	or	or	CCONJ
fbem-26653	45	23	opportunities	opportunity	NOUN
fbem-26653	45	24	,	,	PUNCT
fbem-26653	45	25	which	which	PRON
fbem-26653	45	26	is	be	AUX
fbem-26653	45	27	crucial	crucial	ADJ
fbem-26653	45	28	for	for	ADP
fbem-26653	45	29	marketers	marketer	NOUN
fbem-26653	45	30	seeking	seek	VERB
fbem-26653	45	31	to	to	PART
fbem-26653	45	32	expand	expand	VERB
fbem-26653	45	33	their	their	PRON
fbem-26653	45	34	reach	reach	NOUN
fbem-26653	45	35	.	.	PUNCT
fbem-26653	46	1	additionally	additionally	ADV
fbem-26653	46	2	,	,	PUNCT
fbem-26653	46	3	the	the	DET
fbem-26653	46	4	small	small	ADJ
fbem-26653	46	5	world	world	NOUN
fbem-26653	46	6	theory	theory	NOUN
fbem-26653	46	7	,	,	PUNCT
fbem-26653	46	8	which	which	PRON
fbem-26653	46	9	suggests	suggest	VERB
fbem-26653	46	10	that	that	SCONJ
fbem-26653	46	11	any	any	DET
fbem-26653	46	12	two	two	NUM
fbem-26653	46	13	individuals	individual	NOUN
fbem-26653	46	14	are	be	AUX
fbem-26653	46	15	connected	connect	VERB
fbem-26653	46	16	by	by	ADP
fbem-26653	46	17	a	a	DET
fbem-26653	46	18	short	short	ADJ
fbem-26653	46	19	chain	chain	NOUN
fbem-26653	46	20	of	of	ADP
fbem-26653	46	21	acquaintances	acquaintance	NOUN
fbem-26653	46	22	,	,	PUNCT
fbem-26653	46	23	underscores	underscore	VERB
fbem-26653	46	24	the	the	DET
fbem-26653	46	25	potential	potential	NOUN
fbem-26653	46	26	for	for	ADP
fbem-26653	46	27	rapid	rapid	ADJ
fbem-26653	46	28	information	information	NOUN
fbem-26653	46	29	dissemination	dissemination	NOUN
fbem-26653	46	30	.	.	PUNCT
fbem-26653	47	1	[	[	X
fbem-26653	47	2	6	6	X
fbem-26653	47	3	]	]	PUNCT
fbem-26653	47	4	these	these	DET
fbem-26653	47	5	models	model	NOUN
fbem-26653	47	6	provide	provide	VERB
fbem-26653	47	7	a	a	DET
fbem-26653	47	8	theoretical	theoretical	ADJ
fbem-26653	47	9	foundation	foundation	NOUN
fbem-26653	47	10	for	for	ADP
fbem-26653	47	11	understanding	understand	VERB
fbem-26653	47	12	how	how	SCONJ
fbem-26653	47	13	marketing	marketing	NOUN
fbem-26653	47	14	messages	message	NOUN
fbem-26653	47	15	can	can	AUX
fbem-26653	47	16	be	be	AUX
fbem-26653	47	17	effectively	effectively	ADV
fbem-26653	47	18	disseminated	disseminate	VERB
fbem-26653	47	19	and	and	CCONJ
fbem-26653	47	20	how	how	SCONJ
fbem-26653	47	21	consumer	consumer	NOUN
fbem-26653	47	22	behavior	behavior	NOUN
fbem-26653	47	23	can	can	AUX
fbem-26653	47	24	be	be	AUX
fbem-26653	47	25	influenced	influence	VERB
fbem-26653	47	26	through	through	ADP
fbem-26653	47	27	social	social	ADJ
fbem-26653	47	28	networks	network	NOUN
fbem-26653	47	29	.	.	PUNCT
fbem-26653	48	1	3	3	X
fbem-26653	48	2	.	.	X
fbem-26653	48	3	application	application	NOUN
fbem-26653	48	4	of	of	ADP
fbem-26653	48	5	social	social	ADJ
fbem-26653	48	6	network	network	NOUN
fbem-26653	48	7	analysis	analysis	NOUN
fbem-26653	48	8	in	in	ADP
fbem-26653	48	9	marketing	market	VERB
fbem-26653	48	10	3.1	3.1	NUM
fbem-26653	48	11	.	.	PUNCT
fbem-26653	49	1	customer	customer	NOUN
fbem-26653	49	2	segmentation	segmentation	NOUN
fbem-26653	49	3	customer	customer	NOUN
fbem-26653	49	4	segmentation	segmentation	NOUN
fbem-26653	49	5	is	be	AUX
fbem-26653	49	6	a	a	DET
fbem-26653	49	7	fundamental	fundamental	ADJ
fbem-26653	49	8	marketing	marketing	NOUN
fbem-26653	49	9	strategy	strategy	NOUN
fbem-26653	49	10	that	that	PRON
fbem-26653	49	11	involves	involve	VERB
fbem-26653	49	12	dividing	divide	VERB
fbem-26653	49	13	a	a	DET
fbem-26653	49	14	broad	broad	ADJ
fbem-26653	49	15	customer	customer	NOUN
fbem-26653	49	16	base	base	NOUN
fbem-26653	49	17	into	into	ADP
fbem-26653	49	18	distinct	distinct	ADJ
fbem-26653	49	19	groups	group	NOUN
fbem-26653	49	20	based	base	VERB
fbem-26653	49	21	on	on	ADP
fbem-26653	49	22	shared	shared	ADJ
fbem-26653	49	23	characteristics	characteristic	NOUN
fbem-26653	49	24	,	,	PUNCT
fbem-26653	49	25	behaviors	behavior	NOUN
fbem-26653	49	26	,	,	PUNCT
fbem-26653	49	27	or	or	CCONJ
fbem-26653	49	28	preferences	preference	NOUN
fbem-26653	49	29	.	.	PUNCT
fbem-26653	50	1	social	social	ADJ
fbem-26653	50	2	network	network	NOUN
fbem-26653	50	3	analysis	analysis	NOUN
fbem-26653	50	4	(	(	PUNCT
fbem-26653	50	5	sna	sna	NOUN
fbem-26653	50	6	)	)	PUNCT
fbem-26653	50	7	enhances	enhance	VERB
fbem-26653	50	8	this	this	DET
fbem-26653	50	9	process	process	NOUN
fbem-26653	50	10	by	by	ADP
fbem-26653	50	11	providing	provide	VERB
fbem-26653	50	12	insights	insight	NOUN
fbem-26653	50	13	into	into	ADP
fbem-26653	50	14	the	the	DET
fbem-26653	50	15	social	social	ADJ
fbem-26653	50	16	dynamics	dynamic	NOUN
fbem-26653	50	17	within	within	ADP
fbem-26653	50	18	these	these	DET
fbem-26653	50	19	groups	group	NOUN
fbem-26653	50	20	.	.	PUNCT
fbem-26653	51	1	by	by	ADP
fbem-26653	51	2	analyzing	analyze	VERB
fbem-26653	51	3	the	the	DET
fbem-26653	51	4	interactions	interaction	NOUN
fbem-26653	51	5	and	and	CCONJ
fbem-26653	51	6	relationships	relationship	NOUN
fbem-26653	51	7	among	among	ADP
fbem-26653	51	8	customers	customer	NOUN
fbem-26653	51	9	,	,	PUNCT
fbem-26653	51	10	marketers	marketer	NOUN
fbem-26653	51	11	can	can	AUX
fbem-26653	51	12	identify	identify	VERB
fbem-26653	51	13	distinct	distinct	ADJ
fbem-26653	51	14	segments	segment	NOUN
fbem-26653	51	15	that	that	PRON
fbem-26653	51	16	might	might	AUX
fbem-26653	51	17	not	not	PART
fbem-26653	51	18	be	be	AUX
fbem-26653	51	19	apparent	apparent	ADJ
fbem-26653	51	20	through	through	ADP
fbem-26653	51	21	traditional	traditional	ADJ
fbem-26653	51	22	demographic	demographic	ADJ
fbem-26653	51	23	or	or	CCONJ
fbem-26653	51	24	psychographic	psychographic	ADJ
fbem-26653	51	25	data	datum	NOUN
fbem-26653	51	26	alone	alone	ADV
fbem-26653	51	27	.	.	PUNCT
fbem-26653	52	1	sna	sna	PROPN
fbem-26653	52	2	allows	allow	VERB
fbem-26653	52	3	for	for	ADP
fbem-26653	52	4	the	the	DET
fbem-26653	52	5	visualization	visualization	NOUN
fbem-26653	52	6	of	of	ADP
fbem-26653	52	7	customer	customer	NOUN
fbem-26653	52	8	networks	network	NOUN
fbem-26653	52	9	,	,	PUNCT
fbem-26653	52	10	revealing	reveal	VERB
fbem-26653	52	11	natural	natural	ADJ
fbem-26653	52	12	groupings	grouping	NOUN
fbem-26653	52	13	and	and	CCONJ
fbem-26653	52	14	the	the	DET
fbem-26653	52	15	characteristics	characteristic	NOUN
fbem-26653	52	16	that	that	PRON
fbem-26653	52	17	define	define	VERB
fbem-26653	52	18	them	they	PRON
fbem-26653	52	19	.	.	PUNCT
fbem-26653	53	1	for	for	ADP
fbem-26653	53	2	instance	instance	NOUN
fbem-26653	53	3	,	,	PUNCT
fbem-26653	53	4	a	a	DET
fbem-26653	53	5	brand	brand	NOUN
fbem-26653	53	6	might	might	AUX
fbem-26653	53	7	find	find	VERB
fbem-26653	53	8	that	that	SCONJ
fbem-26653	53	9	certain	certain	ADJ
fbem-26653	53	10	customers	customer	NOUN
fbem-26653	53	11	are	be	AUX
fbem-26653	53	12	more	more	ADV
fbem-26653	53	13	likely	likely	ADJ
fbem-26653	53	14	to	to	PART
fbem-26653	53	15	engage	engage	VERB
fbem-26653	53	16	with	with	ADP
fbem-26653	53	17	each	each	DET
fbem-26653	53	18	other	other	ADJ
fbem-26653	53	19	due	due	ADJ
fbem-26653	53	20	to	to	ADP
fbem-26653	53	21	shared	share	VERB
fbem-26653	53	22	interests	interest	NOUN
fbem-26653	53	23	,	,	PUNCT
fbem-26653	53	24	creating	create	VERB
fbem-26653	53	25	a	a	DET
fbem-26653	53	26	community	community	NOUN
fbem-26653	53	27	that	that	PRON
fbem-26653	53	28	can	can	AUX
fbem-26653	53	29	be	be	AUX
fbem-26653	53	30	targeted	target	VERB
fbem-26653	53	31	with	with	ADP
fbem-26653	53	32	tailored	tailor	VERB
fbem-26653	53	33	marketing	marketing	NOUN
fbem-26653	53	34	messages	message	NOUN
fbem-26653	53	35	.	.	PUNCT
fbem-26653	54	1	[	[	X
fbem-26653	54	2	7	7	X
fbem-26653	54	3	]	]	PUNCT
fbem-26653	54	4	furthermore	furthermore	ADV
fbem-26653	54	5	,	,	PUNCT
fbem-26653	54	6	sna	sna	PROPN
fbem-26653	54	7	can	can	AUX
fbem-26653	54	8	reveal	reveal	VERB
fbem-26653	54	9	the	the	DET
fbem-26653	54	10	structural	structural	ADJ
fbem-26653	54	11	holes	hole	NOUN
fbem-26653	54	12	within	within	ADP
fbem-26653	54	13	these	these	DET
fbem-26653	54	14	networks	network	NOUN
fbem-26653	54	15	—	—	PUNCT
fbem-26653	54	16	places	place	NOUN
fbem-26653	54	17	where	where	SCONJ
fbem-26653	54	18	there	there	PRON
fbem-26653	54	19	is	be	VERB
fbem-26653	54	20	a	a	DET
fbem-26653	54	21	lack	lack	NOUN
fbem-26653	54	22	of	of	ADP
fbem-26653	54	23	connection	connection	NOUN
fbem-26653	54	24	between	between	ADP
fbem-26653	54	25	different	different	ADJ
fbem-26653	54	26	customer	customer	NOUN
fbem-26653	54	27	segments	segment	NOUN
fbem-26653	54	28	.	.	PUNCT
fbem-26653	55	1	by	by	ADP
fbem-26653	55	2	bridging	bridge	VERB
fbem-26653	55	3	these	these	DET
fbem-26653	55	4	gaps	gap	NOUN
fbem-26653	55	5	,	,	PUNCT
fbem-26653	55	6	marketers	marketer	NOUN
fbem-26653	55	7	can	can	AUX
fbem-26653	55	8	expand	expand	VERB
fbem-26653	55	9	their	their	PRON
fbem-26653	55	10	reach	reach	NOUN
fbem-26653	55	11	and	and	CCONJ
fbem-26653	55	12	foster	foster	VERB
fbem-26653	55	13	a	a	DET
fbem-26653	55	14	more	more	ADV
fbem-26653	55	15	cohesive	cohesive	ADJ
fbem-26653	55	16	customer	customer	NOUN
fbem-26653	55	17	base	base	NOUN
fbem-26653	55	18	.	.	PUNCT
fbem-26653	56	1	the	the	DET
fbem-26653	56	2	ability	ability	NOUN
fbem-26653	56	3	to	to	PART
fbem-26653	56	4	segment	segment	VERB
fbem-26653	56	5	customers	customer	NOUN
fbem-26653	56	6	based	base	VERB
fbem-26653	56	7	on	on	ADP
fbem-26653	56	8	their	their	PRON
fbem-26653	56	9	social	social	ADJ
fbem-26653	56	10	connections	connection	NOUN
fbem-26653	56	11	,	,	PUNCT
fbem-26653	56	12	rather	rather	ADV
fbem-26653	56	13	than	than	ADP
fbem-26653	56	14	just	just	ADV
fbem-26653	56	15	their	their	PRON
fbem-26653	56	16	individual	individual	ADJ
fbem-26653	56	17	traits	trait	NOUN
fbem-26653	56	18	,	,	PUNCT
fbem-26653	56	19	leads	lead	VERB
fbem-26653	56	20	to	to	ADP
fbem-26653	56	21	more	more	ADV
fbem-26653	56	22	effective	effective	ADJ
fbem-26653	56	23	and	and	CCONJ
fbem-26653	56	24	personalized	personalized	ADJ
fbem-26653	56	25	marketing	marketing	NOUN
fbem-26653	56	26	campaigns	campaign	NOUN
fbem-26653	56	27	,	,	PUNCT
fbem-26653	56	28	like	like	ADP
fbem-26653	56	29	this	this	DET
fbem-26653	56	30	table	table	NOUN
fbem-26653	56	31	.	.	PUNCT
fbem-26653	57	1	table	table	NOUN
fbem-26653	57	2	3	3	NUM
fbem-26653	57	3	.	.	PUNCT
fbem-26653	58	1	application	application	NOUN
fbem-26653	58	2	of	of	ADP
fbem-26653	58	3	social	social	ADJ
fbem-26653	58	4	network	network	NOUN
fbem-26653	58	5	analysis	analysis	NOUN
fbem-26653	58	6	in	in	ADP
fbem-26653	58	7	marketing	marketing	NOUN
fbem-26653	58	8	application	application	NOUN
fbem-26653	58	9	description	description	NOUN
fbem-26653	58	10	marketing	marketing	NOUN
fbem-26653	58	11	strategy	strategy	NOUN
fbem-26653	58	12	customer	customer	NOUN
fbem-26653	58	13	segmentation	segmentation	NOUN
fbem-26653	58	14	dividing	divide	VERB
fbem-26653	58	15	customer	customer	NOUN
fbem-26653	58	16	base	base	NOUN
fbem-26653	58	17	into	into	ADP
fbem-26653	58	18	distinct	distinct	ADJ
fbem-26653	58	19	groups	group	NOUN
fbem-26653	58	20	based	base	VERB
fbem-26653	58	21	on	on	ADP
fbem-26653	58	22	social	social	ADJ
fbem-26653	58	23	dynamics	dynamic	NOUN
fbem-26653	58	24	tailored	tailor	VERB
fbem-26653	58	25	marketing	marketing	NOUN
fbem-26653	58	26	messages	message	NOUN
fbem-26653	58	27	influencer	influencer	NOUN
fbem-26653	58	28	identification	identification	NOUN
fbem-26653	58	29	identifying	identify	VERB
fbem-26653	58	30	influential	influential	ADJ
fbem-26653	58	31	nodes	node	NOUN
fbem-26653	58	32	within	within	ADP
fbem-26653	58	33	a	a	DET
fbem-26653	58	34	network	network	NOUN
fbem-26653	58	35	partnering	partner	VERB
fbem-26653	58	36	with	with	ADP
fbem-26653	58	37	key	key	ADJ
fbem-26653	58	38	influencers	influencer	NOUN
fbem-26653	58	39	3.2	3.2	NUM
fbem-26653	58	40	.	.	PUNCT
fbem-26653	59	1	influencer	influencer	NOUN
fbem-26653	59	2	identification	identification	NOUN
fbem-26653	59	3	influencer	influencer	NOUN
fbem-26653	59	4	marketing	marketing	NOUN
fbem-26653	59	5	has	have	AUX
fbem-26653	59	6	become	become	VERB
fbem-26653	59	7	a	a	DET
fbem-26653	59	8	cornerstone	cornerstone	NOUN
fbem-26653	59	9	of	of	ADP
fbem-26653	59	10	digital	digital	ADJ
fbem-26653	59	11	marketing	marketing	NOUN
fbem-26653	59	12	strategies	strategy	NOUN
fbem-26653	59	13	,	,	PUNCT
fbem-26653	59	14	and	and	CCONJ
fbem-26653	59	15	sna	sna	PROPN
fbem-26653	59	16	plays	play	VERB
fbem-26653	59	17	a	a	DET
fbem-26653	59	18	pivotal	pivotal	ADJ
fbem-26653	59	19	role	role	NOUN
fbem-26653	59	20	in	in	ADP
fbem-26653	59	21	identifying	identify	VERB
fbem-26653	59	22	the	the	DET
fbem-26653	59	23	most	most	ADV
fbem-26653	59	24	influential	influential	ADJ
fbem-26653	59	25	nodes	node	NOUN
fbem-26653	59	26	within	within	ADP
fbem-26653	59	27	a	a	DET
fbem-26653	59	28	network	network	NOUN
fbem-26653	59	29	.	.	PUNCT
fbem-26653	60	1	these	these	DET
fbem-26653	60	2	influencers	influencer	NOUN
fbem-26653	60	3	are	be	AUX
fbem-26653	60	4	individuals	individual	NOUN
fbem-26653	60	5	who	who	PRON
fbem-26653	60	6	have	have	VERB
fbem-26653	60	7	the	the	DET
fbem-26653	60	8	power	power	NOUN
fbem-26653	60	9	to	to	PART
fbem-26653	60	10	sway	sway	VERB
fbem-26653	60	11	the	the	DET
fbem-26653	60	12	opinions	opinion	NOUN
fbem-26653	60	13	and	and	CCONJ
fbem-26653	60	14	behaviors	behavior	NOUN
fbem-26653	60	15	of	of	ADP
fbem-26653	60	16	others	other	NOUN
fbem-26653	60	17	due	due	ADP
fbem-26653	60	18	to	to	ADP
fbem-26653	60	19	their	their	PRON
fbem-26653	60	20	central	central	ADJ
fbem-26653	60	21	position	position	NOUN
fbem-26653	60	22	within	within	ADP
fbem-26653	60	23	a	a	DET
fbem-26653	60	24	network	network	NOUN
fbem-26653	60	25	or	or	CCONJ
fbem-26653	60	26	their	their	PRON
fbem-26653	60	27	high	high	ADJ
fbem-26653	60	28	degree	degree	NOUN
fbem-26653	60	29	of	of	ADP
fbem-26653	60	30	connectivity	connectivity	NOUN
fbem-26653	60	31	.	.	PUNCT
fbem-26653	61	1	by	by	ADP
fbem-26653	61	2	analyzing	analyze	VERB
fbem-26653	61	3	the	the	DET
fbem-26653	61	4	structure	structure	NOUN
fbem-26653	61	5	of	of	ADP
fbem-26653	61	6	social	social	ADJ
fbem-26653	61	7	networks	network	NOUN
fbem-26653	61	8	,	,	PUNCT
fbem-26653	61	9	marketers	marketer	NOUN
fbem-26653	61	10	can	can	AUX
fbem-26653	61	11	pinpoint	pinpoint	VERB
fbem-26653	61	12	these	these	DET
fbem-26653	61	13	key	key	ADJ
fbem-26653	61	14	individuals	individual	NOUN
fbem-26653	61	15	who	who	PRON
fbem-26653	61	16	have	have	VERB
fbem-26653	61	17	a	a	DET
fbem-26653	61	18	significant	significant	ADJ
fbem-26653	61	19	impact	impact	NOUN
fbem-26653	61	20	on	on	ADP
fbem-26653	61	21	their	their	PRON
fbem-26653	61	22	audience	audience	NOUN
fbem-26653	61	23	.	.	PUNCT
fbem-26653	62	1	sna	sna	PROPN
fbem-26653	62	2	metrics	metric	NOUN
fbem-26653	62	3	such	such	ADJ
fbem-26653	62	4	as	as	ADP
fbem-26653	62	5	degree	degree	NOUN
fbem-26653	62	6	centrality	centrality	NOUN
fbem-26653	62	7	,	,	PUNCT
fbem-26653	62	8	eigenvector	eigenvector	NOUN
fbem-26653	62	9	centrality	centrality	NOUN
fbem-26653	62	10	,	,	PUNCT
fbem-26653	62	11	and	and	CCONJ
fbem-26653	62	12	betweenness	betweenness	NOUN
fbem-26653	62	13	centrality	centrality	NOUN
fbem-26653	62	14	are	be	AUX
fbem-26653	62	15	instrumental	instrumental	ADJ
fbem-26653	62	16	in	in	ADP
fbem-26653	62	17	this	this	DET
fbem-26653	62	18	process	process	NOUN
fbem-26653	62	19	.	.	PUNCT
fbem-26653	63	1	for	for	ADP
fbem-26653	63	2	example	example	NOUN
fbem-26653	63	3	,	,	PUNCT
fbem-26653	63	4	a	a	DET
fbem-26653	63	5	node	node	NOUN
fbem-26653	63	6	with	with	ADP
fbem-26653	63	7	high	high	ADJ
fbem-26653	63	8	betweenness	betweenness	NOUN
fbem-26653	63	9	centrality	centrality	NOUN
fbem-26653	63	10	may	may	AUX
fbem-26653	63	11	be	be	AUX
fbem-26653	63	12	well	well	ADV
fbem-26653	63	13	-	-	PUNCT
fbem-26653	63	14	positioned	position	VERB
fbem-26653	63	15	to	to	PART
fbem-26653	63	16	disseminate	disseminate	VERB
fbem-26653	63	17	information	information	NOUN
fbem-26653	63	18	quickly	quickly	ADV
fbem-26653	63	19	throughout	throughout	ADP
fbem-26653	63	20	the	the	DET
fbem-26653	63	21	network	network	NOUN
fbem-26653	63	22	,	,	PUNCT
fbem-26653	63	23	making	make	VERB
fbem-26653	63	24	them	they	PRON
fbem-26653	63	25	an	an	DET
fbem-26653	63	26	ideal	ideal	ADJ
fbem-26653	63	27	candidate	candidate	NOUN
fbem-26653	63	28	for	for	ADP
fbem-26653	63	29	influencer	influencer	NOUN
fbem-26653	63	30	partnerships	partnership	NOUN
fbem-26653	63	31	.	.	PUNCT
fbem-26653	64	1	moreover	moreover	ADV
fbem-26653	64	2	,	,	PUNCT
fbem-26653	64	3	sna	sna	PROPN
fbem-26653	64	4	can	can	AUX
fbem-26653	64	5	help	help	AUX
fbem-26653	64	6	identify	identify	VERB
fbem-26653	64	7	micro	micro	NOUN
fbem-26653	64	8	-	-	NOUN
fbem-26653	64	9	influencers	influencer	NOUN
fbem-26653	64	10	—	—	PUNCT
fbem-26653	64	11	individuals	individual	NOUN
fbem-26653	64	12	with	with	ADP
fbem-26653	64	13	a	a	DET
fbem-26653	64	14	smaller	small	ADJ
fbem-26653	64	15	but	but	CCONJ
fbem-26653	64	16	highly	highly	ADV
fbem-26653	64	17	engaged	engaged	ADJ
fbem-26653	64	18	following	following	NOUN
fbem-26653	64	19	—	—	PUNCT
fbem-26653	64	20	who	who	PRON
fbem-26653	64	21	can	can	AUX
fbem-26653	64	22	be	be	AUX
fbem-26653	64	23	more	more	ADV
fbem-26653	64	24	effective	effective	ADJ
fbem-26653	64	25	than	than	ADP
fbem-26653	64	26	traditional	traditional	ADJ
fbem-26653	64	27	celebrities	celebrity	NOUN
fbem-26653	64	28	in	in	ADP
fbem-26653	64	29	certain	certain	ADJ
fbem-26653	64	30	contexts	context	NOUN
fbem-26653	64	31	.	.	PUNCT
fbem-26653	65	1	by	by	ADP
fbem-26653	65	2	leveraging	leverage	VERB
fbem-26653	65	3	sna	sna	PROPN
fbem-26653	65	4	,	,	PUNCT
fbem-26653	65	5	marketers	marketer	NOUN
fbem-26653	65	6	can	can	AUX
fbem-26653	65	7	build	build	VERB
fbem-26653	65	8	partnerships	partnership	NOUN
fbem-26653	65	9	with	with	ADP
fbem-26653	65	10	influencers	influencer	NOUN
fbem-26653	65	11	who	who	PRON
fbem-26653	65	12	are	be	AUX
fbem-26653	65	13	not	not	PART
fbem-26653	65	14	only	only	ADV
fbem-26653	65	15	popular	popular	ADJ
fbem-26653	65	16	but	but	CCONJ
fbem-26653	65	17	also	also	ADV
fbem-26653	65	18	strategically	strategically	ADV
fbem-26653	65	19	positioned	positioned	ADJ
fbem-26653	65	20	to	to	PART
fbem-26653	65	21	maximize	maximize	VERB
fbem-26653	65	22	the	the	DET
fbem-26653	65	23	reach	reach	NOUN
fbem-26653	65	24	and	and	CCONJ
fbem-26653	65	25	impact	impact	NOUN
fbem-26653	65	26	of	of	ADP
fbem-26653	65	27	marketing	marketing	NOUN
fbem-26653	65	28	campaigns	campaign	NOUN
fbem-26653	65	29	[	[	X
fbem-26653	65	30	8	8	NUM
fbem-26653	65	31	]	]	PUNCT
fbem-26653	65	32	.	.	PUNCT
fbem-26653	66	1	3.3	3.3	NUM
fbem-26653	66	2	.	.	PUNCT
fbem-26653	67	1	brand	brand	NOUN
fbem-26653	67	2	advocacy	advocacy	PROPN
fbem-26653	67	3	analysis	analysis	NOUN
fbem-26653	67	4	brand	brand	NOUN
fbem-26653	67	5	advocacy	advocacy	NOUN
fbem-26653	67	6	is	be	AUX
fbem-26653	67	7	a	a	DET
fbem-26653	67	8	powerful	powerful	ADJ
fbem-26653	67	9	marketing	marketing	NOUN
fbem-26653	67	10	tool	tool	NOUN
fbem-26653	67	11	where	where	SCONJ
fbem-26653	67	12	customers	customer	NOUN
fbem-26653	67	13	become	become	VERB
fbem-26653	67	14	champions	champion	NOUN
fbem-26653	67	15	for	for	ADP
fbem-26653	67	16	a	a	DET
fbem-26653	67	17	brand	brand	NOUN
fbem-26653	67	18	,	,	PUNCT
fbem-26653	67	19	recommending	recommend	VERB
fbem-26653	67	20	it	it	PRON
fbem-26653	67	21	to	to	ADP
fbem-26653	67	22	others	other	NOUN
fbem-26653	67	23	and	and	CCONJ
fbem-26653	67	24	sharing	share	VERB
fbem-26653	67	25	positive	positive	ADJ
fbem-26653	67	26	experiences	experience	NOUN
fbem-26653	67	27	.	.	PUNCT
fbem-26653	68	1	sna	sna	PROPN
fbem-26653	68	2	is	be	AUX
fbem-26653	68	3	invaluable	invaluable	ADJ
fbem-26653	68	4	for	for	ADP
fbem-26653	68	5	analyzing	analyze	VERB
fbem-26653	68	6	brand	brand	NOUN
fbem-26653	68	7	advocacy	advocacy	NOUN
fbem-26653	68	8	by	by	ADP
fbem-26653	68	9	mapping	map	VERB
fbem-26653	68	10	the	the	DET
fbem-26653	68	11	networks	network	NOUN
fbem-26653	68	12	of	of	ADP
fbem-26653	68	13	7	7	NUM
fbem-26653	68	14	customers	customer	NOUN
fbem-26653	68	15	and	and	CCONJ
fbem-26653	68	16	identifying	identify	VERB
fbem-26653	68	17	those	those	PRON
fbem-26653	68	18	who	who	PRON
fbem-26653	68	19	are	be	AUX
fbem-26653	68	20	most	most	ADV
fbem-26653	68	21	likely	likely	ADJ
fbem-26653	68	22	to	to	PART
fbem-26653	68	23	advocate	advocate	VERB
fbem-26653	68	24	for	for	ADP
fbem-26653	68	25	a	a	DET
fbem-26653	68	26	brand	brand	NOUN
fbem-26653	68	27	.	.	PUNCT
fbem-26653	69	1	advocates	advocate	NOUN
fbem-26653	69	2	are	be	AUX
fbem-26653	69	3	often	often	ADV
fbem-26653	69	4	characterized	characterize	VERB
fbem-26653	69	5	by	by	ADP
fbem-26653	69	6	their	their	PRON
fbem-26653	69	7	strong	strong	ADJ
fbem-26653	69	8	ties	tie	NOUN
fbem-26653	69	9	to	to	ADP
fbem-26653	69	10	the	the	DET
fbem-26653	69	11	brand	brand	NOUN
fbem-26653	69	12	and	and	CCONJ
fbem-26653	69	13	their	their	PRON
fbem-26653	69	14	central	central	ADJ
fbem-26653	69	15	role	role	NOUN
fbem-26653	69	16	within	within	ADP
fbem-26653	69	17	their	their	PRON
fbem-26653	69	18	social	social	ADJ
fbem-26653	69	19	networks	network	NOUN
fbem-26653	69	20	,	,	PUNCT
fbem-26653	69	21	making	make	VERB
fbem-26653	69	22	them	they	PRON
fbem-26653	69	23	effective	effective	ADJ
fbem-26653	69	24	at	at	ADP
fbem-26653	69	25	spreading	spread	VERB
fbem-26653	69	26	positive	positive	ADJ
fbem-26653	69	27	word	word	NOUN
fbem-26653	69	28	-	-	PUNCT
fbem-26653	69	29	of	of	ADP
fbem-26653	69	30	-	-	PUNCT
fbem-26653	69	31	mouth	mouth	NOUN
fbem-26653	69	32	.	.	PUNCT
fbem-26653	70	1	by	by	ADP
fbem-26653	70	2	examining	examine	VERB
fbem-26653	70	3	the	the	DET
fbem-26653	70	4	interactions	interaction	NOUN
fbem-26653	70	5	and	and	CCONJ
fbem-26653	70	6	sentiments	sentiment	NOUN
fbem-26653	70	7	expressed	express	VERB
fbem-26653	70	8	within	within	ADP
fbem-26653	70	9	these	these	DET
fbem-26653	70	10	networks	network	NOUN
fbem-26653	70	11	,	,	PUNCT
fbem-26653	70	12	marketers	marketer	NOUN
fbem-26653	70	13	can	can	AUX
fbem-26653	70	14	gauge	gauge	VERB
fbem-26653	70	15	the	the	DET
fbem-26653	70	16	overall	overall	ADJ
fbem-26653	70	17	health	health	NOUN
fbem-26653	70	18	of	of	ADP
fbem-26653	70	19	brand	brand	NOUN
fbem-26653	70	20	advocacy	advocacy	NOUN
fbem-26653	70	21	efforts	effort	NOUN
fbem-26653	70	22	.	.	PUNCT
fbem-26653	71	1	sna	sna	PROPN
fbem-26653	71	2	can	can	AUX
fbem-26653	71	3	reveal	reveal	VERB
fbem-26653	71	4	clusters	cluster	NOUN
fbem-26653	71	5	of	of	ADP
fbem-26653	71	6	advocates	advocate	NOUN
fbem-26653	71	7	and	and	CCONJ
fbem-26653	71	8	the	the	DET
fbem-26653	71	9	nature	nature	NOUN
fbem-26653	71	10	of	of	ADP
fbem-26653	71	11	their	their	PRON
fbem-26653	71	12	relationships	relationship	NOUN
fbem-26653	71	13	with	with	ADP
fbem-26653	71	14	the	the	DET
fbem-26653	71	15	brand	brand	NOUN
fbem-26653	71	16	and	and	CCONJ
fbem-26653	71	17	other	other	ADJ
fbem-26653	71	18	customers	customer	NOUN
fbem-26653	71	19	.	.	PUNCT
fbem-26653	72	1	this	this	DET
fbem-26653	72	2	analysis	analysis	NOUN
fbem-26653	72	3	can	can	AUX
fbem-26653	72	4	inform	inform	VERB
fbem-26653	72	5	strategies	strategy	NOUN
fbem-26653	72	6	to	to	PART
fbem-26653	72	7	foster	foster	VERB
fbem-26653	72	8	advocacy	advocacy	NOUN
fbem-26653	72	9	,	,	PUNCT
fbem-26653	72	10	such	such	ADJ
fbem-26653	72	11	as	as	ADP
fbem-26653	72	12	creating	create	VERB
fbem-26653	72	13	loyalty	loyalty	NOUN
fbem-26653	72	14	programs	program	NOUN
fbem-26653	72	15	,	,	PUNCT
fbem-26653	72	16	enhancing	enhance	VERB
fbem-26653	72	17	customer	customer	NOUN
fbem-26653	72	18	service	service	NOUN
fbem-26653	72	19	,	,	PUNCT
fbem-26653	72	20	or	or	CCONJ
fbem-26653	72	21	developing	develop	VERB
fbem-26653	72	22	content	content	NOUN
fbem-26653	72	23	that	that	PRON
fbem-26653	72	24	advocates	advocate	NOUN
fbem-26653	72	25	are	be	AUX
fbem-26653	72	26	likely	likely	ADJ
fbem-26653	72	27	to	to	PART
fbem-26653	72	28	share	share	VERB
fbem-26653	72	29	.	.	PUNCT
fbem-26653	73	1	[	[	X
fbem-26653	73	2	9	9	NUM
fbem-26653	73	3	]	]	PUNCT
fbem-26653	73	4	furthermore	furthermore	ADV
fbem-26653	73	5	,	,	PUNCT
fbem-26653	73	6	sna	sna	PROPN
fbem-26653	73	7	can	can	AUX
fbem-26653	73	8	help	help	AUX
fbem-26653	73	9	identify	identify	VERB
fbem-26653	73	10	potential	potential	ADJ
fbem-26653	73	11	advocates	advocate	NOUN
fbem-26653	73	12	by	by	ADP
fbem-26653	73	13	analyzing	analyze	VERB
fbem-26653	73	14	the	the	DET
fbem-26653	73	15	network	network	NOUN
fbem-26653	73	16	for	for	ADP
fbem-26653	73	17	individuals	individual	NOUN
fbem-26653	73	18	who	who	PRON
fbem-26653	73	19	are	be	AUX
fbem-26653	73	20	not	not	PART
fbem-26653	73	21	currently	currently	ADV
fbem-26653	73	22	advocating	advocate	VERB
fbem-26653	73	23	but	but	CCONJ
fbem-26653	73	24	have	have	VERB
fbem-26653	73	25	the	the	DET
fbem-26653	73	26	potential	potential	NOUN
fbem-26653	73	27	to	to	PART
fbem-26653	73	28	do	do	AUX
fbem-26653	73	29	so	so	ADV
fbem-26653	73	30	based	base	VERB
fbem-26653	73	31	on	on	ADP
fbem-26653	73	32	their	their	PRON
fbem-26653	73	33	network	network	NOUN
fbem-26653	73	34	position	position	NOUN
fbem-26653	73	35	and	and	CCONJ
fbem-26653	73	36	engagement	engagement	NOUN
fbem-26653	73	37	.	.	PUNCT
fbem-26653	74	1	by	by	ADP
fbem-26653	74	2	targeting	target	VERB
fbem-26653	74	3	these	these	DET
fbem-26653	74	4	individuals	individual	NOUN
fbem-26653	74	5	with	with	ADP
fbem-26653	74	6	specific	specific	ADJ
fbem-26653	74	7	marketing	marketing	NOUN
fbem-26653	74	8	initiatives	initiative	NOUN
fbem-26653	74	9	,	,	PUNCT
fbem-26653	74	10	brands	brand	NOUN
fbem-26653	74	11	can	can	AUX
fbem-26653	74	12	grow	grow	VERB
fbem-26653	74	13	their	their	PRON
fbem-26653	74	14	base	base	NOUN
fbem-26653	74	15	of	of	ADP
fbem-26653	74	16	advocates	advocate	NOUN
fbem-26653	74	17	and	and	CCONJ
fbem-26653	74	18	strengthen	strengthen	VERB
fbem-26653	74	19	their	their	PRON
fbem-26653	74	20	overall	overall	ADJ
fbem-26653	74	21	brand	brand	NOUN
fbem-26653	74	22	reputation	reputation	NOUN
fbem-26653	74	23	.	.	PUNCT
fbem-26653	75	1	4	4	X
fbem-26653	75	2	.	.	X
fbem-26653	75	3	value	value	NOUN
fbem-26653	75	4	of	of	ADP
fbem-26653	75	5	social	social	ADJ
fbem-26653	75	6	network	network	NOUN
fbem-26653	75	7	analysis	analysis	NOUN
fbem-26653	75	8	in	in	ADP
fbem-26653	75	9	marketing	marketing	NOUN
fbem-26653	75	10	4.1	4.1	NUM
fbem-26653	75	11	.	.	PUNCT
fbem-26653	76	1	enhanced	enhance	VERB
fbem-26653	76	2	customer	customer	NOUN
fbem-26653	76	3	engagement	engagement	NOUN
fbem-26653	76	4	the	the	DET
fbem-26653	76	5	first	first	ADJ
fbem-26653	76	6	aspect	aspect	NOUN
fbem-26653	76	7	of	of	ADP
fbem-26653	76	8	enhanced	enhanced	ADJ
fbem-26653	76	9	customer	customer	NOUN
fbem-26653	76	10	engagement	engagement	NOUN
fbem-26653	76	11	through	through	ADP
fbem-26653	76	12	social	social	ADJ
fbem-26653	76	13	network	network	NOUN
fbem-26653	76	14	analysis	analysis	NOUN
fbem-26653	76	15	(	(	PUNCT
fbem-26653	76	16	sna	sna	PROPN
fbem-26653	76	17	)	)	PUNCT
fbem-26653	76	18	lies	lie	VERB
fbem-26653	76	19	in	in	ADP
fbem-26653	76	20	its	its	PRON
fbem-26653	76	21	ability	ability	NOUN
fbem-26653	76	22	to	to	PART
fbem-26653	76	23	create	create	VERB
fbem-26653	76	24	more	more	ADV
fbem-26653	76	25	personalized	personalized	ADJ
fbem-26653	76	26	and	and	CCONJ
fbem-26653	76	27	targeted	target	VERB
fbem-26653	76	28	marketing	marketing	NOUN
fbem-26653	76	29	strategies	strategy	NOUN
fbem-26653	76	30	.	.	PUNCT
fbem-26653	77	1	traditional	traditional	ADJ
fbem-26653	77	2	marketing	marketing	NOUN
fbem-26653	77	3	efforts	effort	NOUN
fbem-26653	77	4	often	often	ADV
fbem-26653	77	5	rely	rely	VERB
fbem-26653	77	6	on	on	ADP
fbem-26653	77	7	broad	broad	ADJ
fbem-26653	77	8	demographic	demographic	ADJ
fbem-26653	77	9	data	datum	NOUN
fbem-26653	77	10	to	to	ADP
fbem-26653	77	11	segment	segment	NOUN
fbem-26653	77	12	audiences	audience	NOUN
fbem-26653	77	13	,	,	PUNCT
fbem-26653	77	14	which	which	PRON
fbem-26653	77	15	can	can	AUX
fbem-26653	77	16	result	result	VERB
fbem-26653	77	17	in	in	ADP
fbem-26653	77	18	a	a	DET
fbem-26653	77	19	one	one	NUM
fbem-26653	77	20	-	-	PUNCT
fbem-26653	77	21	size	size	NOUN
fbem-26653	77	22	-	-	PUNCT
fbem-26653	77	23	fits	fit	VERB
fbem-26653	77	24	-	-	PUNCT
fbem-26653	77	25	all	all	PRON
fbem-26653	77	26	approach	approach	NOUN
fbem-26653	77	27	that	that	PRON
fbem-26653	77	28	may	may	AUX
fbem-26653	77	29	not	not	PART
fbem-26653	77	30	resonate	resonate	VERB
fbem-26653	77	31	with	with	ADP
fbem-26653	77	32	individual	individual	ADJ
fbem-26653	77	33	consumers	consumer	NOUN
fbem-26653	77	34	.	.	PUNCT
fbem-26653	78	1	sna	sna	PROPN
fbem-26653	78	2	,	,	PUNCT
fbem-26653	78	3	on	on	ADP
fbem-26653	78	4	the	the	DET
fbem-26653	78	5	other	other	ADJ
fbem-26653	78	6	hand	hand	NOUN
fbem-26653	78	7	,	,	PUNCT
fbem-26653	78	8	allows	allow	VERB
fbem-26653	78	9	marketers	marketer	NOUN
fbem-26653	78	10	to	to	PART
fbem-26653	78	11	understand	understand	VERB
fbem-26653	78	12	the	the	DET
fbem-26653	78	13	intricate	intricate	ADJ
fbem-26653	78	14	web	web	NOUN
fbem-26653	78	15	of	of	ADP
fbem-26653	78	16	relationships	relationship	NOUN
fbem-26653	78	17	and	and	CCONJ
fbem-26653	78	18	interactions	interaction	NOUN
fbem-26653	78	19	among	among	ADP
fbem-26653	78	20	customers	customer	NOUN
fbem-26653	78	21	,	,	PUNCT
fbem-26653	78	22	leading	lead	VERB
fbem-26653	78	23	to	to	ADP
fbem-26653	78	24	a	a	DET
fbem-26653	78	25	more	more	ADV
fbem-26653	78	26	nuanced	nuanced	ADJ
fbem-26653	78	27	understanding	understanding	NOUN
fbem-26653	78	28	of	of	ADP
fbem-26653	78	29	their	their	PRON
fbem-26653	78	30	preferences	preference	NOUN
fbem-26653	78	31	,	,	PUNCT
fbem-26653	78	32	behaviors	behavior	NOUN
fbem-26653	78	33	,	,	PUNCT
fbem-26653	78	34	and	and	CCONJ
fbem-26653	78	35	motivations	motivation	NOUN
fbem-26653	78	36	.	.	PUNCT
fbem-26653	79	1	this	this	DET
fbem-26653	79	2	deeper	deep	ADJ
fbem-26653	79	3	insight	insight	NOUN
fbem-26653	79	4	enables	enable	VERB
fbem-26653	79	5	brands	brand	NOUN
fbem-26653	79	6	to	to	PART
fbem-26653	79	7	craft	craft	VERB
fbem-26653	79	8	messages	message	NOUN
fbem-26653	79	9	that	that	PRON
fbem-26653	79	10	are	be	AUX
fbem-26653	79	11	not	not	PART
fbem-26653	79	12	only	only	ADV
fbem-26653	79	13	relevant	relevant	ADJ
fbem-26653	79	14	but	but	CCONJ
fbem-26653	79	15	also	also	ADV
fbem-26653	79	16	resonate	resonate	VERB
fbem-26653	79	17	on	on	ADP
fbem-26653	79	18	a	a	DET
fbem-26653	79	19	personal	personal	ADJ
fbem-26653	79	20	level	level	NOUN
fbem-26653	79	21	with	with	ADP
fbem-26653	79	22	each	each	DET
fbem-26653	79	23	customer	customer	NOUN
fbem-26653	79	24	segment	segment	NOUN
fbem-26653	79	25	.	.	PUNCT
fbem-26653	80	1	for	for	ADP
fbem-26653	80	2	instance	instance	NOUN
fbem-26653	80	3	,	,	PUNCT
fbem-26653	80	4	by	by	ADP
fbem-26653	80	5	analyzing	analyze	VERB
fbem-26653	80	6	the	the	DET
fbem-26653	80	7	conversations	conversation	NOUN
fbem-26653	80	8	happening	happen	VERB
fbem-26653	80	9	within	within	ADP
fbem-26653	80	10	social	social	ADJ
fbem-26653	80	11	networks	network	NOUN
fbem-26653	80	12	,	,	PUNCT
fbem-26653	80	13	marketers	marketer	NOUN
fbem-26653	80	14	can	can	AUX
fbem-26653	80	15	identify	identify	VERB
fbem-26653	80	16	trending	trend	VERB
fbem-26653	80	17	topics	topic	NOUN
fbem-26653	80	18	,	,	PUNCT
fbem-26653	80	19	shared	share	VERB
fbem-26653	80	20	interests	interest	NOUN
fbem-26653	80	21	,	,	PUNCT
fbem-26653	80	22	and	and	CCONJ
fbem-26653	80	23	pain	pain	NOUN
fbem-26653	80	24	points	point	NOUN
fbem-26653	80	25	that	that	PRON
fbem-26653	80	26	are	be	AUX
fbem-26653	80	27	specific	specific	ADJ
fbem-26653	80	28	to	to	ADP
fbem-26653	80	29	different	different	ADJ
fbem-26653	80	30	customer	customer	NOUN
fbem-26653	80	31	groups	group	NOUN
fbem-26653	80	32	.	.	PUNCT
fbem-26653	81	1	armed	arm	VERB
fbem-26653	81	2	with	with	ADP
fbem-26653	81	3	this	this	DET
fbem-26653	81	4	information	information	NOUN
fbem-26653	81	5	,	,	PUNCT
fbem-26653	81	6	brands	brand	NOUN
fbem-26653	81	7	can	can	AUX
fbem-26653	81	8	develop	develop	VERB
fbem-26653	81	9	content	content	NOUN
fbem-26653	81	10	that	that	PRON
fbem-26653	81	11	addresses	address	VERB
fbem-26653	81	12	these	these	DET
fbem-26653	81	13	issues	issue	NOUN
fbem-26653	81	14	directly	directly	ADV
fbem-26653	81	15	,	,	PUNCT
fbem-26653	81	16	fostering	foster	VERB
fbem-26653	81	17	a	a	DET
fbem-26653	81	18	sense	sense	NOUN
fbem-26653	81	19	of	of	ADP
fbem-26653	81	20	understanding	understanding	NOUN
fbem-26653	81	21	and	and	CCONJ
fbem-26653	81	22	connection	connection	NOUN
fbem-26653	81	23	with	with	ADP
fbem-26653	81	24	their	their	PRON
fbem-26653	81	25	audience	audience	NOUN
fbem-26653	81	26	.	.	PUNCT
fbem-26653	82	1	moreover	moreover	ADV
fbem-26653	82	2	,	,	PUNCT
fbem-26653	82	3	sna	sna	PROPN
fbem-26653	82	4	can	can	AUX
fbem-26653	82	5	reveal	reveal	VERB
fbem-26653	82	6	the	the	DET
fbem-26653	82	7	most	most	ADV
fbem-26653	82	8	influential	influential	ADJ
fbem-26653	82	9	voices	voice	NOUN
fbem-26653	82	10	within	within	ADP
fbem-26653	82	11	a	a	DET
fbem-26653	82	12	customer	customer	NOUN
fbem-26653	82	13	base	base	NOUN
fbem-26653	82	14	,	,	PUNCT
fbem-26653	82	15	allowing	allow	VERB
fbem-26653	82	16	marketers	marketer	NOUN
fbem-26653	82	17	to	to	PART
fbem-26653	82	18	engage	engage	VERB
fbem-26653	82	19	with	with	ADP
fbem-26653	82	20	these	these	DET
fbem-26653	82	21	individuals	individual	NOUN
fbem-26653	82	22	to	to	PART
fbem-26653	82	23	amplify	amplify	VERB
fbem-26653	82	24	their	their	PRON
fbem-26653	82	25	message	message	NOUN
fbem-26653	82	26	and	and	CCONJ
fbem-26653	82	27	create	create	VERB
fbem-26653	82	28	a	a	DET
fbem-26653	82	29	ripple	ripple	ADJ
fbem-26653	82	30	effect	effect	NOUN
fbem-26653	82	31	of	of	ADP
fbem-26653	82	32	positive	positive	ADJ
fbem-26653	82	33	sentiment	sentiment	NOUN
fbem-26653	82	34	throughout	throughout	ADP
fbem-26653	82	35	the	the	DET
fbem-26653	82	36	network	network	NOUN
fbem-26653	82	37	.	.	PUNCT
fbem-26653	83	1	[	[	X
fbem-26653	83	2	10	10	NUM
fbem-26653	83	3	]	]	X
fbem-26653	83	4	the	the	DET
fbem-26653	83	5	second	second	ADJ
fbem-26653	83	6	aspect	aspect	NOUN
fbem-26653	83	7	of	of	ADP
fbem-26653	83	8	enhanced	enhanced	ADJ
fbem-26653	83	9	customer	customer	NOUN
fbem-26653	83	10	engagement	engagement	NOUN
fbem-26653	83	11	through	through	ADP
fbem-26653	83	12	sna	sna	PROPN
fbem-26653	83	13	is	be	AUX
fbem-26653	83	14	its	its	PRON
fbem-26653	83	15	capacity	capacity	NOUN
fbem-26653	83	16	to	to	PART
fbem-26653	83	17	create	create	VERB
fbem-26653	83	18	more	more	ADV
fbem-26653	83	19	interactive	interactive	ADJ
fbem-26653	83	20	and	and	CCONJ
fbem-26653	83	21	dynamic	dynamic	ADJ
fbem-26653	83	22	customer	customer	NOUN
fbem-26653	83	23	experiences	experience	NOUN
fbem-26653	83	24	.	.	PUNCT
fbem-26653	84	1	in	in	ADP
fbem-26653	84	2	the	the	DET
fbem-26653	84	3	digital	digital	ADJ
fbem-26653	84	4	age	age	NOUN
fbem-26653	84	5	,	,	PUNCT
fbem-26653	84	6	consumers	consumer	NOUN
fbem-26653	84	7	expect	expect	VERB
fbem-26653	84	8	brands	brand	NOUN
fbem-26653	84	9	to	to	PART
fbem-26653	84	10	be	be	AUX
fbem-26653	84	11	not	not	PART
fbem-26653	84	12	just	just	ADV
fbem-26653	84	13	present	present	ADJ
fbem-26653	84	14	but	but	CCONJ
fbem-26653	84	15	also	also	ADV
fbem-26653	84	16	interactive	interactive	ADJ
fbem-26653	84	17	and	and	CCONJ
fbem-26653	84	18	responsive	responsive	ADJ
fbem-26653	84	19	on	on	ADP
fbem-26653	84	20	social	social	ADJ
fbem-26653	84	21	media	medium	NOUN
fbem-26653	84	22	platforms	platform	NOUN
fbem-26653	84	23	.	.	PUNCT
fbem-26653	85	1	sna	sna	PROPN
fbem-26653	85	2	provides	provide	VERB
fbem-26653	85	3	the	the	DET
fbem-26653	85	4	data	datum	NOUN
fbem-26653	85	5	needed	need	VERB
fbem-26653	85	6	to	to	PART
fbem-26653	85	7	track	track	VERB
fbem-26653	85	8	customer	customer	NOUN
fbem-26653	85	9	interactions	interaction	NOUN
fbem-26653	85	10	and	and	CCONJ
fbem-26653	85	11	sentiment	sentiment	NOUN
fbem-26653	85	12	in	in	ADP
fbem-26653	85	13	realtime	realtime	NOUN
fbem-26653	85	14	,	,	PUNCT
fbem-26653	85	15	allowing	allow	VERB
fbem-26653	85	16	marketers	marketer	NOUN
fbem-26653	85	17	to	to	PART
fbem-26653	85	18	respond	respond	VERB
fbem-26653	85	19	promptly	promptly	ADV
fbem-26653	85	20	and	and	CCONJ
fbem-26653	85	21	effectively	effectively	ADV
fbem-26653	85	22	to	to	ADP
fbem-26653	85	23	customer	customer	NOUN
fbem-26653	85	24	feedback	feedback	NOUN
fbem-26653	85	25	,	,	PUNCT
fbem-26653	85	26	queries	query	NOUN
fbem-26653	85	27	,	,	PUNCT
fbem-26653	85	28	and	and	CCONJ
fbem-26653	85	29	concerns	concern	NOUN
fbem-26653	85	30	.	.	PUNCT
fbem-26653	86	1	this	this	DET
fbem-26653	86	2	responsiveness	responsiveness	NOUN
fbem-26653	86	3	can	can	AUX
fbem-26653	86	4	lead	lead	VERB
fbem-26653	86	5	to	to	ADP
fbem-26653	86	6	increased	increase	VERB
fbem-26653	86	7	customer	customer	NOUN
fbem-26653	86	8	satisfaction	satisfaction	NOUN
fbem-26653	86	9	and	and	CCONJ
fbem-26653	86	10	loyalty	loyalty	NOUN
fbem-26653	86	11	.	.	PUNCT
fbem-26653	87	1	furthermore	furthermore	ADV
fbem-26653	87	2	,	,	PUNCT
fbem-26653	87	3	sna	sna	PROPN
fbem-26653	87	4	can	can	AUX
fbem-26653	87	5	be	be	AUX
fbem-26653	87	6	used	use	VERB
fbem-26653	87	7	to	to	PART
fbem-26653	87	8	identify	identify	VERB
fbem-26653	87	9	opportunities	opportunity	NOUN
fbem-26653	87	10	for	for	ADP
fbem-26653	87	11	co	co	NOUN
fbem-26653	87	12	-	-	NOUN
fbem-26653	87	13	creation	creation	NOUN
fbem-26653	87	14	,	,	PUNCT
fbem-26653	87	15	where	where	SCONJ
fbem-26653	87	16	customers	customer	NOUN
fbem-26653	87	17	are	be	AUX
fbem-26653	87	18	actively	actively	ADV
fbem-26653	87	19	involved	involve	VERB
fbem-26653	87	20	in	in	ADP
fbem-26653	87	21	the	the	DET
fbem-26653	87	22	development	development	NOUN
fbem-26653	87	23	of	of	ADP
fbem-26653	87	24	products	product	NOUN
fbem-26653	87	25	or	or	CCONJ
fbem-26653	87	26	services	service	NOUN
fbem-26653	87	27	.	.	PUNCT
fbem-26653	88	1	by	by	ADP
fbem-26653	88	2	analyzing	analyze	VERB
fbem-26653	88	3	the	the	DET
fbem-26653	88	4	networks	network	NOUN
fbem-26653	88	5	for	for	ADP
fbem-26653	88	6	clusters	cluster	NOUN
fbem-26653	88	7	of	of	ADP
fbem-26653	88	8	customers	customer	NOUN
fbem-26653	88	9	who	who	PRON
fbem-26653	88	10	are	be	AUX
fbem-26653	88	11	particularly	particularly	ADV
fbem-26653	88	12	engaged	engage	VERB
fbem-26653	88	13	or	or	CCONJ
fbem-26653	88	14	passionate	passionate	ADJ
fbem-26653	88	15	about	about	ADP
fbem-26653	88	16	certain	certain	ADJ
fbem-26653	88	17	topics	topic	NOUN
fbem-26653	88	18	,	,	PUNCT
fbem-26653	88	19	brands	brand	NOUN
fbem-26653	88	20	can	can	AUX
fbem-26653	88	21	invite	invite	VERB
fbem-26653	88	22	these	these	DET
fbem-26653	88	23	individuals	individual	NOUN
fbem-26653	88	24	to	to	PART
fbem-26653	88	25	participate	participate	VERB
fbem-26653	88	26	in	in	ADP
fbem-26653	88	27	focus	focus	NOUN
fbem-26653	88	28	groups	group	NOUN
fbem-26653	88	29	,	,	PUNCT
fbem-26653	88	30	beta	beta	ADJ
fbem-26653	88	31	testing	testing	NOUN
fbem-26653	88	32	,	,	PUNCT
fbem-26653	88	33	or	or	CCONJ
fbem-26653	88	34	ideation	ideation	NOUN
fbem-26653	88	35	sessions	session	NOUN
fbem-26653	88	36	.	.	PUNCT
fbem-26653	89	1	this	this	PRON
fbem-26653	89	2	not	not	PART
fbem-26653	89	3	only	only	ADV
fbem-26653	89	4	leads	lead	VERB
fbem-26653	89	5	to	to	ADP
fbem-26653	89	6	products	product	NOUN
fbem-26653	89	7	and	and	CCONJ
fbem-26653	89	8	services	service	NOUN
fbem-26653	89	9	that	that	PRON
fbem-26653	89	10	better	well	ADV
fbem-26653	89	11	meet	meet	VERB
fbem-26653	89	12	customer	customer	NOUN
fbem-26653	89	13	needs	need	NOUN
fbem-26653	89	14	but	but	CCONJ
fbem-26653	89	15	also	also	ADV
fbem-26653	89	16	fosters	foster	VERB
fbem-26653	89	17	a	a	DET
fbem-26653	89	18	sense	sense	NOUN
fbem-26653	89	19	of	of	ADP
fbem-26653	89	20	community	community	NOUN
fbem-26653	89	21	and	and	CCONJ
fbem-26653	89	22	belonging	belong	VERB
fbem-26653	89	23	among	among	ADP
fbem-26653	89	24	customers	customer	NOUN
fbem-26653	89	25	,	,	PUNCT
fbem-26653	89	26	as	as	SCONJ
fbem-26653	89	27	they	they	PRON
fbem-26653	89	28	feel	feel	VERB
fbem-26653	89	29	valued	value	VERB
fbem-26653	89	30	and	and	CCONJ
fbem-26653	89	31	heard	hear	VERB
fbem-26653	89	32	by	by	ADP
fbem-26653	89	33	the	the	DET
fbem-26653	89	34	brand	brand	NOUN
fbem-26653	89	35	.	.	PUNCT
fbem-26653	90	1	in	in	ADP
fbem-26653	90	2	summary	summary	NOUN
fbem-26653	90	3	,	,	PUNCT
fbem-26653	90	4	sna	sna	PROPN
fbem-26653	90	5	enhances	enhance	VERB
fbem-26653	90	6	customer	customer	NOUN
fbem-26653	90	7	engagement	engagement	NOUN
fbem-26653	90	8	by	by	ADP
fbem-26653	90	9	allowing	allow	VERB
fbem-26653	90	10	for	for	ADP
fbem-26653	90	11	more	more	ADJ
fbem-26653	90	12	personalized	personalized	ADJ
fbem-26653	90	13	marketing	marketing	NOUN
fbem-26653	90	14	strategies	strategy	NOUN
fbem-26653	90	15	and	and	CCONJ
fbem-26653	90	16	creating	create	VERB
fbem-26653	90	17	interactive	interactive	ADJ
fbem-26653	90	18	customer	customer	NOUN
fbem-26653	90	19	experiences	experience	NOUN
fbem-26653	90	20	.	.	PUNCT
fbem-26653	91	1	it	it	PRON
fbem-26653	91	2	enables	enable	VERB
fbem-26653	91	3	brands	brand	NOUN
fbem-26653	91	4	to	to	PART
fbem-26653	91	5	understand	understand	VERB
fbem-26653	91	6	their	their	PRON
fbem-26653	91	7	customers	customer	NOUN
fbem-26653	91	8	on	on	ADP
fbem-26653	91	9	a	a	DET
fbem-26653	91	10	deeper	deep	ADJ
fbem-26653	91	11	level	level	NOUN
fbem-26653	91	12	,	,	PUNCT
fbem-26653	91	13	respond	respond	VERB
fbem-26653	91	14	to	to	ADP
fbem-26653	91	15	their	their	PRON
fbem-26653	91	16	needs	need	NOUN
fbem-26653	91	17	more	more	ADV
fbem-26653	91	18	effectively	effectively	ADV
fbem-26653	91	19	,	,	PUNCT
fbem-26653	91	20	and	and	CCONJ
fbem-26653	91	21	involve	involve	VERB
fbem-26653	91	22	them	they	PRON
fbem-26653	91	23	in	in	ADP
fbem-26653	91	24	the	the	DET
fbem-26653	91	25	brand	brand	NOUN
fbem-26653	91	26	's	's	PART
fbem-26653	91	27	journey	journey	NOUN
fbem-26653	91	28	,	,	PUNCT
fbem-26653	91	29	leading	lead	VERB
fbem-26653	91	30	to	to	ADP
fbem-26653	91	31	stronger	strong	ADJ
fbem-26653	91	32	relationships	relationship	NOUN
fbem-26653	91	33	and	and	CCONJ
fbem-26653	91	34	greater	great	ADJ
fbem-26653	91	35	customer	customer	NOUN
fbem-26653	91	36	loyalty	loyalty	NOUN
fbem-26653	91	37	.	.	PUNCT
fbem-26653	92	1	4.2	4.2	NUM
fbem-26653	92	2	.	.	PUNCT
fbem-26653	92	3	improved	improve	VERB
fbem-26653	92	4	targeting	targeting	NOUN
fbem-26653	92	5	and	and	CCONJ
fbem-26653	92	6	personalization	personalization	NOUN
fbem-26653	92	7	the	the	DET
fbem-26653	92	8	first	first	ADJ
fbem-26653	92	9	segment	segment	NOUN
fbem-26653	92	10	of	of	ADP
fbem-26653	92	11	improved	improved	ADJ
fbem-26653	92	12	targeting	targeting	NOUN
fbem-26653	92	13	and	and	CCONJ
fbem-26653	92	14	personalization	personalization	NOUN
fbem-26653	92	15	through	through	ADP
fbem-26653	92	16	social	social	ADJ
fbem-26653	92	17	network	network	NOUN
fbem-26653	92	18	analysis	analysis	NOUN
fbem-26653	92	19	(	(	PUNCT
fbem-26653	92	20	sna	sna	PROPN
fbem-26653	92	21	)	)	PUNCT
fbem-26653	92	22	focuses	focus	VERB
fbem-26653	92	23	on	on	ADP
fbem-26653	92	24	the	the	DET
fbem-26653	92	25	precision	precision	NOUN
fbem-26653	92	26	with	with	ADP
fbem-26653	92	27	which	which	PRON
fbem-26653	92	28	marketers	marketer	NOUN
fbem-26653	92	29	can	can	AUX
fbem-26653	92	30	identify	identify	VERB
fbem-26653	92	31	and	and	CCONJ
fbem-26653	92	32	reach	reach	VERB
fbem-26653	92	33	specific	specific	ADJ
fbem-26653	92	34	customer	customer	NOUN
fbem-26653	92	35	segments	segment	NOUN
fbem-26653	92	36	.	.	PUNCT
fbem-26653	93	1	traditional	traditional	ADJ
fbem-26653	93	2	marketing	marketing	NOUN
fbem-26653	93	3	often	often	ADV
fbem-26653	93	4	involves	involve	VERB
fbem-26653	93	5	broad	broad	ADJ
fbem-26653	93	6	campaigns	campaign	NOUN
fbem-26653	93	7	that	that	PRON
fbem-26653	93	8	may	may	AUX
fbem-26653	93	9	not	not	PART
fbem-26653	93	10	resonate	resonate	VERB
fbem-26653	93	11	with	with	ADP
fbem-26653	93	12	all	all	DET
fbem-26653	93	13	potential	potential	ADJ
fbem-26653	93	14	customers	customer	NOUN
fbem-26653	93	15	.	.	PUNCT
fbem-26653	94	1	however	however	ADV
fbem-26653	94	2	,	,	PUNCT
fbem-26653	94	3	sna	sna	PROPN
fbem-26653	94	4	enables	enable	VERB
fbem-26653	94	5	a	a	DET
fbem-26653	94	6	granular	granular	ADJ
fbem-26653	94	7	approach	approach	NOUN
fbem-26653	94	8	to	to	ADP
fbem-26653	94	9	targeting	target	VERB
fbem-26653	94	10	by	by	ADP
fbem-26653	94	11	mapping	map	VERB
fbem-26653	94	12	out	out	ADP
fbem-26653	94	13	the	the	DET
fbem-26653	94	14	social	social	ADJ
fbem-26653	94	15	connections	connection	NOUN
fbem-26653	94	16	and	and	CCONJ
fbem-26653	94	17	interactions	interaction	NOUN
fbem-26653	94	18	that	that	PRON
fbem-26653	94	19	define	define	VERB
fbem-26653	94	20	customer	customer	NOUN
fbem-26653	94	21	communities	community	NOUN
fbem-26653	94	22	.	.	PUNCT
fbem-26653	95	1	this	this	DET
fbem-26653	95	2	mapping	mapping	NOUN
fbem-26653	95	3	allows	allow	VERB
fbem-26653	95	4	for	for	ADP
fbem-26653	95	5	the	the	DET
fbem-26653	95	6	identification	identification	NOUN
fbem-26653	95	7	of	of	ADP
fbem-26653	95	8	distinct	distinct	ADJ
fbem-26653	95	9	subgroups	subgroup	NOUN
fbem-26653	95	10	within	within	ADP
fbem-26653	95	11	the	the	DET
fbem-26653	95	12	broader	broad	ADJ
fbem-26653	95	13	market	market	NOUN
fbem-26653	95	14	,	,	PUNCT
fbem-26653	95	15	each	each	PRON
fbem-26653	95	16	with	with	ADP
fbem-26653	95	17	unique	unique	ADJ
fbem-26653	95	18	characteristics	characteristic	NOUN
fbem-26653	95	19	and	and	CCONJ
fbem-26653	95	20	preferences	preference	NOUN
fbem-26653	95	21	.	.	PUNCT
fbem-26653	96	1	[	[	X
fbem-26653	96	2	11	11	NUM
fbem-26653	96	3	]	]	PUNCT
fbem-26653	96	4	by	by	ADP
fbem-26653	96	5	analyzing	analyze	VERB
fbem-26653	96	6	the	the	DET
fbem-26653	96	7	structure	structure	NOUN
fbem-26653	96	8	of	of	ADP
fbem-26653	96	9	these	these	DET
fbem-26653	96	10	networks	network	NOUN
fbem-26653	96	11	,	,	PUNCT
fbem-26653	96	12	marketers	marketer	NOUN
fbem-26653	96	13	can	can	AUX
fbem-26653	96	14	pinpoint	pinpoint	VERB
fbem-26653	96	15	the	the	DET
fbem-26653	96	16	most	most	ADV
fbem-26653	96	17	effective	effective	ADJ
fbem-26653	96	18	entry	entry	NOUN
fbem-26653	96	19	points	point	NOUN
fbem-26653	96	20	for	for	ADP
fbem-26653	96	21	reaching	reach	VERB
fbem-26653	96	22	specific	specific	ADJ
fbem-26653	96	23	customer	customer	NOUN
fbem-26653	96	24	segments	segment	NOUN
fbem-26653	96	25	.	.	PUNCT
fbem-26653	97	1	for	for	ADP
fbem-26653	97	2	example	example	NOUN
fbem-26653	97	3	,	,	PUNCT
fbem-26653	97	4	a	a	DET
fbem-26653	97	5	brand	brand	NOUN
fbem-26653	97	6	might	might	AUX
fbem-26653	97	7	identify	identify	VERB
fbem-26653	97	8	a	a	DET
fbem-26653	97	9	subgroup	subgroup	NOUN
fbem-26653	97	10	of	of	ADP
fbem-26653	97	11	customers	customer	NOUN
fbem-26653	97	12	who	who	PRON
fbem-26653	97	13	are	be	AUX
fbem-26653	97	14	particularly	particularly	ADV
fbem-26653	97	15	engaged	engage	VERB
fbem-26653	97	16	with	with	ADP
fbem-26653	97	17	a	a	DET
fbem-26653	97	18	certain	certain	ADJ
fbem-26653	97	19	product	product	NOUN
fbem-26653	97	20	feature	feature	NOUN
fbem-26653	97	21	.	.	PUNCT
fbem-26653	98	1	sna	sna	PROPN
fbem-26653	98	2	can	can	AUX
fbem-26653	98	3	reveal	reveal	VERB
fbem-26653	98	4	the	the	DET
fbem-26653	98	5	influencers	influencer	NOUN
fbem-26653	98	6	within	within	ADP
fbem-26653	98	7	this	this	DET
fbem-26653	98	8	subgroup	subgroup	NOUN
fbem-26653	98	9	,	,	PUNCT
fbem-26653	98	10	who	who	PRON
fbem-26653	98	11	can	can	AUX
fbem-26653	98	12	then	then	ADV
fbem-26653	98	13	be	be	AUX
fbem-26653	98	14	targeted	target	VERB
fbem-26653	98	15	with	with	ADP
fbem-26653	98	16	specialized	specialized	ADJ
fbem-26653	98	17	content	content	NOUN
fbem-26653	98	18	that	that	PRON
fbem-26653	98	19	resonates	resonate	VERB
fbem-26653	98	20	with	with	ADP
fbem-26653	98	21	their	their	PRON
fbem-26653	98	22	interests	interest	NOUN
fbem-26653	98	23	.	.	PUNCT
fbem-26653	99	1	this	this	DET
fbem-26653	99	2	approach	approach	NOUN
fbem-26653	99	3	not	not	PART
fbem-26653	99	4	only	only	ADV
fbem-26653	99	5	increases	increase	VERB
fbem-26653	99	6	the	the	DET
fbem-26653	99	7	likelihood	likelihood	NOUN
fbem-26653	99	8	of	of	ADP
fbem-26653	99	9	engagement	engagement	NOUN
fbem-26653	99	10	but	but	CCONJ
fbem-26653	99	11	also	also	ADV
fbem-26653	99	12	helps	help	VERB
fbem-26653	99	13	in	in	ADP
fbem-26653	99	14	fostering	foster	VERB
fbem-26653	99	15	a	a	DET
fbem-26653	99	16	sense	sense	NOUN
fbem-26653	99	17	of	of	ADP
fbem-26653	99	18	exclusivity	exclusivity	NOUN
fbem-26653	99	19	and	and	CCONJ
fbem-26653	99	20	recognition	recognition	NOUN
fbem-26653	99	21	among	among	ADP
fbem-26653	99	22	these	these	DET
fbem-26653	99	23	customers	customer	NOUN
fbem-26653	99	24	.	.	PUNCT
fbem-26653	100	1	moreover	moreover	ADV
fbem-26653	100	2	,	,	PUNCT
fbem-26653	100	3	sna	sna	PROPN
fbem-26653	100	4	can	can	AUX
fbem-26653	100	5	help	help	VERB
fbem-26653	100	6	in	in	ADP
fbem-26653	100	7	understanding	understand	VERB
fbem-26653	100	8	the	the	DET
fbem-26653	100	9	pathways	pathway	NOUN
fbem-26653	100	10	through	through	ADP
fbem-26653	100	11	which	which	PRON
fbem-26653	100	12	information	information	NOUN
fbem-26653	100	13	flows	flow	VERB
fbem-26653	100	14	within	within	ADP
fbem-26653	100	15	a	a	DET
fbem-26653	100	16	network	network	NOUN
fbem-26653	100	17	.	.	PUNCT
fbem-26653	101	1	by	by	ADP
fbem-26653	101	2	identifying	identify	VERB
fbem-26653	101	3	these	these	DET
fbem-26653	101	4	pathways	pathway	NOUN
fbem-26653	101	5	,	,	PUNCT
fbem-26653	101	6	marketers	marketer	NOUN
fbem-26653	101	7	can	can	AUX
fbem-26653	101	8	strategically	strategically	ADV
fbem-26653	101	9	place	place	VERB
fbem-26653	101	10	their	their	PRON
fbem-26653	101	11	marketing	marketing	NOUN
fbem-26653	101	12	messages	message	NOUN
fbem-26653	101	13	to	to	PART
fbem-26653	101	14	ensure	ensure	VERB
fbem-26653	101	15	they	they	PRON
fbem-26653	101	16	reach	reach	VERB
fbem-26653	101	17	the	the	DET
fbem-26653	101	18	desired	desire	VERB
fbem-26653	101	19	audience	audience	NOUN
fbem-26653	101	20	.	.	PUNCT
fbem-26653	102	1	this	this	PRON
fbem-26653	102	2	can	can	AUX
fbem-26653	102	3	be	be	AUX
fbem-26653	102	4	particularly	particularly	ADV
fbem-26653	102	5	effective	effective	ADJ
fbem-26653	102	6	for	for	ADP
fbem-26653	102	7	time	time	NOUN
fbem-26653	102	8	-	-	PUNCT
fbem-26653	102	9	sensitive	sensitive	ADJ
fbem-26653	102	10	campaigns	campaign	NOUN
fbem-26653	102	11	or	or	CCONJ
fbem-26653	102	12	for	for	ADP
fbem-26653	102	13	products	product	NOUN
fbem-26653	102	14	with	with	ADP
fbem-26653	102	15	a	a	DET
fbem-26653	102	16	niche	niche	NOUN
fbem-26653	102	17	appeal	appeal	NOUN
fbem-26653	102	18	.	.	PUNCT
fbem-26653	103	1	the	the	DET
fbem-26653	103	2	ability	ability	NOUN
fbem-26653	103	3	to	to	PART
fbem-26653	103	4	target	target	VERB
fbem-26653	103	5	specific	specific	ADJ
fbem-26653	103	6	segments	segment	NOUN
fbem-26653	103	7	with	with	ADP
fbem-26653	103	8	tailored	tailored	ADJ
fbem-26653	103	9	messages	message	NOUN
fbem-26653	103	10	leads	lead	VERB
fbem-26653	103	11	to	to	ADP
fbem-26653	103	12	higher	high	ADJ
fbem-26653	103	13	engagement	engagement	NOUN
fbem-26653	103	14	rates	rate	NOUN
fbem-26653	103	15	and	and	CCONJ
fbem-26653	103	16	a	a	DET
fbem-26653	103	17	better	well	ADJ
fbem-26653	103	18	return	return	NOUN
fbem-26653	103	19	on	on	ADP
fbem-26653	103	20	marketing	marketing	NOUN
fbem-26653	103	21	investment	investment	NOUN
fbem-26653	103	22	.	.	PUNCT
fbem-26653	104	1	the	the	DET
fbem-26653	104	2	second	second	ADJ
fbem-26653	104	3	segment	segment	NOUN
fbem-26653	104	4	of	of	ADP
fbem-26653	104	5	improved	improved	ADJ
fbem-26653	104	6	targeting	targeting	NOUN
fbem-26653	104	7	and	and	CCONJ
fbem-26653	104	8	personalization	personalization	NOUN
fbem-26653	104	9	is	be	AUX
fbem-26653	104	10	centered	center	VERB
fbem-26653	104	11	on	on	ADP
fbem-26653	104	12	the	the	DET
fbem-26653	104	13	customization	customization	NOUN
fbem-26653	104	14	of	of	ADP
fbem-26653	104	15	marketing	marketing	NOUN
fbem-26653	104	16	messages	message	NOUN
fbem-26653	104	17	based	base	VERB
fbem-26653	104	18	on	on	ADP
fbem-26653	104	19	individual	individual	ADJ
fbem-26653	104	20	customer	customer	NOUN
fbem-26653	104	21	data	datum	NOUN
fbem-26653	104	22	.	.	PUNCT
fbem-26653	105	1	sna	sna	PROPN
fbem-26653	105	2	provides	provide	VERB
fbem-26653	105	3	insights	insight	NOUN
fbem-26653	105	4	into	into	ADP
fbem-26653	105	5	individual	individual	ADJ
fbem-26653	105	6	customer	customer	NOUN
fbem-26653	105	7	behaviors	behavior	NOUN
fbem-26653	105	8	,	,	PUNCT
fbem-26653	105	9	preferences	preference	NOUN
fbem-26653	105	10	,	,	PUNCT
fbem-26653	105	11	and	and	CCONJ
fbem-26653	105	12	network	network	NOUN
fbem-26653	105	13	positions	position	NOUN
fbem-26653	105	14	,	,	PUNCT
fbem-26653	105	15	allowing	allow	VERB
fbem-26653	105	16	for	for	ADP
fbem-26653	105	17	the	the	DET
fbem-26653	105	18	creation	creation	NOUN
fbem-26653	105	19	of	of	ADP
fbem-26653	105	20	highly	highly	ADV
fbem-26653	105	21	personalized	personalized	ADJ
fbem-26653	105	22	marketing	marketing	NOUN
fbem-26653	105	23	campaigns	campaign	NOUN
fbem-26653	105	24	.	.	PUNCT
fbem-26653	106	1	this	this	DET
fbem-26653	106	2	personalization	personalization	NOUN
fbem-26653	106	3	can	can	AUX
fbem-26653	106	4	take	take	VERB
fbem-26653	106	5	many	many	ADJ
fbem-26653	106	6	forms	form	NOUN
fbem-26653	106	7	,	,	PUNCT
fbem-26653	106	8	from	from	ADP
fbem-26653	106	9	personalized	personalized	ADJ
fbem-26653	106	10	product	product	NOUN
fbem-26653	106	11	recommendations	recommendation	NOUN
fbem-26653	106	12	to	to	PART
fbem-26653	106	13	customized	customized	ADJ
fbem-26653	106	14	content	content	NOUN
fbem-26653	106	15	that	that	PRON
fbem-26653	106	16	reflects	reflect	VERB
fbem-26653	106	17	a	a	DET
fbem-26653	106	18	customer	customer	NOUN
fbem-26653	106	19	's	's	PART
fbem-26653	106	20	interests	interest	NOUN
fbem-26653	106	21	and	and	CCONJ
fbem-26653	106	22	social	social	ADJ
fbem-26653	106	23	connections	connection	NOUN
fbem-26653	106	24	.	.	PUNCT
fbem-26653	107	1	for	for	ADP
fbem-26653	107	2	instance	instance	NOUN
fbem-26653	107	3	,	,	PUNCT
fbem-26653	107	4	by	by	ADP
fbem-26653	107	5	analyzing	analyze	VERB
fbem-26653	107	6	a	a	DET
fbem-26653	107	7	customer	customer	NOUN
fbem-26653	107	8	's	's	PART
fbem-26653	107	9	social	social	ADJ
fbem-26653	107	10	network	network	NOUN
fbem-26653	107	11	,	,	PUNCT
fbem-26653	107	12	a	a	DET
fbem-26653	107	13	brand	brand	NOUN
fbem-26653	107	14	can	can	AUX
fbem-26653	107	15	gain	gain	VERB
fbem-26653	107	16	insights	insight	NOUN
fbem-26653	107	17	into	into	ADP
fbem-26653	107	18	their	their	PRON
fbem-26653	107	19	lifestyle	lifestyle	NOUN
fbem-26653	107	20	,	,	PUNCT
fbem-26653	107	21	values	value	NOUN
fbem-26653	107	22	,	,	PUNCT
fbem-26653	107	23	and	and	CCONJ
fbem-26653	107	24	the	the	DET
fbem-26653	107	25	types	type	NOUN
fbem-26653	107	26	of	of	ADP
fbem-26653	107	27	products	product	NOUN
fbem-26653	107	28	they	they	PRON
fbem-26653	107	29	are	be	AUX
fbem-26653	107	30	likely	likely	ADJ
fbem-26653	107	31	to	to	PART
fbem-26653	107	32	be	be	AUX
fbem-26653	107	33	interested	interested	ADJ
fbem-26653	107	34	in	in	ADP
fbem-26653	107	35	.	.	PUNCT
fbem-26653	108	1	this	this	DET
fbem-26653	108	2	information	information	NOUN
fbem-26653	108	3	can	can	AUX
fbem-26653	108	4	be	be	AUX
fbem-26653	108	5	used	use	VERB
fbem-26653	108	6	to	to	PART
fbem-26653	108	7	create	create	VERB
fbem-26653	108	8	personalized	personalized	ADJ
fbem-26653	108	9	product	product	NOUN
fbem-26653	108	10	recommendations	recommendation	NOUN
fbem-26653	108	11	or	or	CCONJ
fbem-26653	108	12	to	to	PART
fbem-26653	108	13	tailor	tailor	VERB
fbem-26653	108	14	marketing	marketing	NOUN
fbem-26653	108	15	messages	message	NOUN
fbem-26653	108	16	that	that	PRON
fbem-26653	108	17	align	align	VERB
fbem-26653	108	18	with	with	ADP
fbem-26653	108	19	the	the	DET
fbem-26653	108	20	customer	customer	NOUN
fbem-26653	108	21	's	's	PART
fbem-26653	108	22	social	social	ADJ
fbem-26653	108	23	identity	identity	NOUN
fbem-26653	108	24	.	.	PUNCT
fbem-26653	109	1	additionally	additionally	ADV
fbem-26653	109	2	,	,	PUNCT
fbem-26653	109	3	sna	sna	PROPN
fbem-26653	109	4	can	can	AUX
fbem-26653	109	5	reveal	reveal	VERB
fbem-26653	109	6	the	the	DET
fbem-26653	109	7	customer	customer	NOUN
fbem-26653	109	8	's	's	PART
fbem-26653	109	9	position	position	NOUN
fbem-26653	109	10	within	within	ADP
fbem-26653	109	11	their	their	PRON
fbem-26653	109	12	network	network	NOUN
fbem-26653	109	13	,	,	PUNCT
fbem-26653	109	14	which	which	PRON
fbem-26653	109	15	can	can	AUX
fbem-26653	109	16	be	be	AUX
fbem-26653	109	17	used	use	VERB
fbem-26653	109	18	to	to	PART
fbem-26653	109	19	understand	understand	VERB
fbem-26653	109	20	their	their	PRON
fbem-26653	109	21	potential	potential	ADJ
fbem-26653	109	22	influence	influence	NOUN
fbem-26653	109	23	and	and	CCONJ
fbem-26653	109	24	tailor	tailor	NOUN
fbem-26653	109	25	marketing	marketing	NOUN
fbem-26653	109	26	strategies	strategy	NOUN
fbem-26653	109	27	accordingly	accordingly	ADV
fbem-26653	109	28	.	.	PUNCT
fbem-26653	110	1	personalization	personalization	NOUN
fbem-26653	110	2	also	also	ADV
fbem-26653	110	3	extends	extend	VERB
fbem-26653	110	4	to	to	ADP
fbem-26653	110	5	the	the	DET
fbem-26653	110	6	timing	timing	NOUN
fbem-26653	110	7	and	and	CCONJ
fbem-26653	110	8	channel	channel	NOUN
fbem-26653	110	9	of	of	ADP
fbem-26653	110	10	communication	communication	NOUN
fbem-26653	110	11	.	.	PUNCT
fbem-26653	111	1	sna	sna	PROPN
fbem-26653	111	2	can	can	AUX
fbem-26653	111	3	help	help	AUX
fbem-26653	111	4	identify	identify	VERB
fbem-26653	111	5	the	the	DET
fbem-26653	111	6	most	most	ADV
fbem-26653	111	7	effective	effective	ADJ
fbem-26653	111	8	times	time	NOUN
fbem-26653	111	9	and	and	CCONJ
fbem-26653	111	10	platforms	platform	NOUN
fbem-26653	111	11	for	for	ADP
fbem-26653	111	12	engaging	engage	VERB
fbem-26653	111	13	with	with	ADP
fbem-26653	111	14	customers	customer	NOUN
fbem-26653	111	15	based	base	VERB
fbem-26653	111	16	on	on	ADP
fbem-26653	111	17	their	their	PRON
fbem-26653	111	18	network	network	NOUN
fbem-26653	111	19	activity	activity	NOUN
fbem-26653	111	20	.	.	PUNCT
fbem-26653	112	1	for	for	ADP
fbem-26653	112	2	example	example	NOUN
fbem-26653	112	3	,	,	PUNCT
fbem-26653	112	4	a	a	DET
fbem-26653	112	5	customer	customer	NOUN
fbem-26653	112	6	who	who	PRON
fbem-26653	112	7	is	be	AUX
fbem-26653	112	8	highly	highly	ADV
fbem-26653	112	9	active	active	ADJ
fbem-26653	112	10	on	on	ADP
fbem-26653	112	11	a	a	DET
fbem-26653	112	12	particular	particular	ADJ
fbem-26653	112	13	social	social	ADJ
fbem-26653	112	14	media	medium	NOUN
fbem-26653	112	15	platform	platform	NOUN
fbem-26653	112	16	during	during	ADP
fbem-26653	112	17	specific	specific	ADJ
fbem-26653	112	18	hours	hour	NOUN
fbem-26653	112	19	may	may	AUX
fbem-26653	112	20	be	be	AUX
fbem-26653	112	21	more	more	ADV
fbem-26653	112	22	receptive	receptive	ADJ
fbem-26653	112	23	to	to	ADP
fbem-26653	112	24	marketing	market	VERB
fbem-26653	112	25	messages	message	NOUN
fbem-26653	112	26	during	during	ADP
fbem-26653	112	27	those	those	DET
fbem-26653	112	28	times	time	NOUN
fbem-26653	112	29	.	.	PUNCT
fbem-26653	113	1	by	by	ADP
fbem-26653	113	2	leveraging	leverage	VERB
fbem-26653	113	3	this	this	DET
fbem-26653	113	4	information	information	NOUN
fbem-26653	113	5	,	,	PUNCT
fbem-26653	113	6	marketers	marketer	NOUN
fbem-26653	113	7	can	can	AUX
fbem-26653	113	8	ensure	ensure	VERB
fbem-26653	113	9	their	their	PRON
fbem-26653	113	10	messages	message	NOUN
fbem-26653	113	11	are	be	AUX
fbem-26653	113	12	seen	see	VERB
fbem-26653	113	13	8	8	NUM
fbem-26653	113	14	and	and	CCONJ
fbem-26653	113	15	engaged	engage	VERB
fbem-26653	113	16	with	with	ADP
fbem-26653	113	17	,	,	PUNCT
fbem-26653	113	18	increasing	increase	VERB
fbem-26653	113	19	the	the	DET
fbem-26653	113	20	likelihood	likelihood	NOUN
fbem-26653	113	21	of	of	ADP
fbem-26653	113	22	conversion	conversion	NOUN
fbem-26653	113	23	.	.	PUNCT
fbem-26653	114	1	in	in	ADP
fbem-26653	114	2	conclusion	conclusion	NOUN
fbem-26653	114	3	,	,	PUNCT
fbem-26653	114	4	sna	sna	PROPN
fbem-26653	114	5	enhances	enhance	VERB
fbem-26653	114	6	targeting	target	VERB
fbem-26653	114	7	and	and	CCONJ
fbem-26653	114	8	personalization	personalization	NOUN
fbem-26653	114	9	by	by	ADP
fbem-26653	114	10	providing	provide	VERB
fbem-26653	114	11	detailed	detailed	ADJ
fbem-26653	114	12	insights	insight	NOUN
fbem-26653	114	13	into	into	ADP
fbem-26653	114	14	customer	customer	NOUN
fbem-26653	114	15	segments	segment	NOUN
fbem-26653	114	16	and	and	CCONJ
fbem-26653	114	17	individual	individual	ADJ
fbem-26653	114	18	customer	customer	NOUN
fbem-26653	114	19	behaviors	behavior	NOUN
fbem-26653	114	20	.	.	PUNCT
fbem-26653	115	1	this	this	PRON
fbem-26653	115	2	allows	allow	VERB
fbem-26653	115	3	marketers	marketer	NOUN
fbem-26653	115	4	to	to	PART
fbem-26653	115	5	create	create	VERB
fbem-26653	115	6	highly	highly	ADV
fbem-26653	115	7	targeted	target	VERB
fbem-26653	115	8	campaigns	campaign	NOUN
fbem-26653	115	9	that	that	PRON
fbem-26653	115	10	resonate	resonate	VERB
fbem-26653	115	11	with	with	ADP
fbem-26653	115	12	specific	specific	ADJ
fbem-26653	115	13	customer	customer	NOUN
fbem-26653	115	14	groups	group	NOUN
fbem-26653	115	15	and	and	CCONJ
fbem-26653	115	16	to	to	PART
fbem-26653	115	17	personalize	personalize	VERB
fbem-26653	115	18	messages	message	NOUN
fbem-26653	115	19	to	to	PART
fbem-26653	115	20	align	align	VERB
fbem-26653	115	21	with	with	ADP
fbem-26653	115	22	individual	individual	ADJ
fbem-26653	115	23	customer	customer	NOUN
fbem-26653	115	24	preferences	preference	NOUN
fbem-26653	115	25	.	.	PUNCT
fbem-26653	116	1	the	the	DET
fbem-26653	116	2	result	result	NOUN
fbem-26653	116	3	is	be	AUX
fbem-26653	116	4	more	more	ADV
fbem-26653	116	5	effective	effective	ADJ
fbem-26653	116	6	marketing	marketing	NOUN
fbem-26653	116	7	campaigns	campaign	NOUN
fbem-26653	116	8	that	that	PRON
fbem-26653	116	9	lead	lead	VERB
fbem-26653	116	10	to	to	ADP
fbem-26653	116	11	higher	high	ADJ
fbem-26653	116	12	engagement	engagement	NOUN
fbem-26653	116	13	and	and	CCONJ
fbem-26653	116	14	conversion	conversion	NOUN
fbem-26653	116	15	rates	rate	NOUN
fbem-26653	116	16	.	.	PUNCT
fbem-26653	117	1	4.3	4.3	NUM
fbem-26653	117	2	.	.	PUNCT
fbem-26653	117	3	measurable	measurable	ADJ
fbem-26653	117	4	roi	roi	NOUN
fbem-26653	117	5	and	and	CCONJ
fbem-26653	117	6	campaign	campaign	NOUN
fbem-26653	117	7	effectiveness	effectiveness	NOUN
fbem-26653	117	8	the	the	DET
fbem-26653	117	9	first	first	ADJ
fbem-26653	117	10	segment	segment	NOUN
fbem-26653	117	11	of	of	ADP
fbem-26653	117	12	measurable	measurable	ADJ
fbem-26653	117	13	roi	roi	NOUN
fbem-26653	117	14	and	and	CCONJ
fbem-26653	117	15	campaign	campaign	NOUN
fbem-26653	117	16	effectiveness	effectiveness	NOUN
fbem-26653	117	17	through	through	ADP
fbem-26653	117	18	social	social	ADJ
fbem-26653	117	19	network	network	NOUN
fbem-26653	117	20	analysis	analysis	NOUN
fbem-26653	117	21	(	(	PUNCT
fbem-26653	117	22	sna	sna	PROPN
fbem-26653	117	23	)	)	PUNCT
fbem-26653	117	24	highlights	highlight	VERB
fbem-26653	117	25	the	the	DET
fbem-26653	117	26	ability	ability	NOUN
fbem-26653	117	27	to	to	PART
fbem-26653	117	28	track	track	VERB
fbem-26653	117	29	and	and	CCONJ
fbem-26653	117	30	quantify	quantify	VERB
fbem-26653	117	31	the	the	DET
fbem-26653	117	32	impact	impact	NOUN
fbem-26653	117	33	of	of	ADP
fbem-26653	117	34	marketing	marketing	NOUN
fbem-26653	117	35	campaigns	campaign	NOUN
fbem-26653	117	36	.	.	PUNCT
fbem-26653	118	1	traditional	traditional	ADJ
fbem-26653	118	2	marketing	marketing	NOUN
fbem-26653	118	3	methods	method	NOUN
fbem-26653	118	4	often	often	ADV
fbem-26653	118	5	struggle	struggle	VERB
fbem-26653	118	6	to	to	PART
fbem-26653	118	7	provide	provide	VERB
fbem-26653	118	8	clear	clear	ADJ
fbem-26653	118	9	metrics	metric	NOUN
fbem-26653	118	10	on	on	ADP
fbem-26653	118	11	the	the	DET
fbem-26653	118	12	success	success	NOUN
fbem-26653	118	13	of	of	ADP
fbem-26653	118	14	their	their	PRON
fbem-26653	118	15	efforts	effort	NOUN
fbem-26653	118	16	,	,	PUNCT
fbem-26653	118	17	especially	especially	ADV
fbem-26653	118	18	when	when	SCONJ
fbem-26653	118	19	it	it	PRON
fbem-26653	118	20	comes	come	VERB
fbem-26653	118	21	to	to	ADP
fbem-26653	118	22	understanding	understand	VERB
fbem-26653	118	23	the	the	DET
fbem-26653	118	24	broader	broad	ADJ
fbem-26653	118	25	impact	impact	NOUN
fbem-26653	118	26	of	of	ADP
fbem-26653	118	27	campaigns	campaign	NOUN
fbem-26653	118	28	on	on	ADP
fbem-26653	118	29	customer	customer	NOUN
fbem-26653	118	30	behavior	behavior	NOUN
fbem-26653	118	31	and	and	CCONJ
fbem-26653	118	32	brand	brand	NOUN
fbem-26653	118	33	perception	perception	NOUN
fbem-26653	118	34	.	.	PUNCT
fbem-26653	119	1	sna	sna	PROPN
fbem-26653	119	2	,	,	PUNCT
fbem-26653	119	3	however	however	ADV
fbem-26653	119	4	,	,	PUNCT
fbem-26653	119	5	offers	offer	VERB
fbem-26653	119	6	a	a	DET
fbem-26653	119	7	comprehensive	comprehensive	ADJ
fbem-26653	119	8	framework	framework	NOUN
fbem-26653	119	9	for	for	ADP
fbem-26653	119	10	measuring	measure	VERB
fbem-26653	119	11	the	the	DET
fbem-26653	119	12	reach	reach	NOUN
fbem-26653	119	13	and	and	CCONJ
fbem-26653	119	14	influence	influence	NOUN
fbem-26653	119	15	of	of	ADP
fbem-26653	119	16	marketing	marketing	NOUN
fbem-26653	119	17	initiatives	initiative	NOUN
fbem-26653	119	18	within	within	ADP
fbem-26653	119	19	social	social	ADJ
fbem-26653	119	20	networks	network	NOUN
fbem-26653	119	21	.	.	PUNCT
fbem-26653	120	1	by	by	ADP
fbem-26653	120	2	mapping	map	VERB
fbem-26653	120	3	out	out	ADP
fbem-26653	120	4	the	the	DET
fbem-26653	120	5	network	network	NOUN
fbem-26653	120	6	of	of	ADP
fbem-26653	120	7	customer	customer	NOUN
fbem-26653	120	8	interactions	interaction	NOUN
fbem-26653	120	9	and	and	CCONJ
fbem-26653	120	10	analyzing	analyze	VERB
fbem-26653	120	11	the	the	DET
fbem-26653	120	12	flow	flow	NOUN
fbem-26653	120	13	of	of	ADP
fbem-26653	120	14	information	information	NOUN
fbem-26653	120	15	,	,	PUNCT
fbem-26653	120	16	marketers	marketer	NOUN
fbem-26653	120	17	can	can	AUX
fbem-26653	120	18	gain	gain	VERB
fbem-26653	120	19	insights	insight	NOUN
fbem-26653	120	20	into	into	ADP
fbem-26653	120	21	how	how	SCONJ
fbem-26653	120	22	effectively	effectively	ADV
fbem-26653	120	23	their	their	PRON
fbem-26653	120	24	campaigns	campaign	NOUN
fbem-26653	120	25	are	be	AUX
fbem-26653	120	26	resonating	resonate	VERB
fbem-26653	120	27	with	with	ADP
fbem-26653	120	28	their	their	PRON
fbem-26653	120	29	target	target	NOUN
fbem-26653	120	30	audience	audience	NOUN
fbem-26653	120	31	.	.	PUNCT
fbem-26653	121	1	sna	sna	PROPN
fbem-26653	121	2	metrics	metric	NOUN
fbem-26653	121	3	such	such	ADJ
fbem-26653	121	4	as	as	ADP
fbem-26653	121	5	reach	reach	NOUN
fbem-26653	121	6	,	,	PUNCT
fbem-26653	121	7	engagement	engagement	NOUN
fbem-26653	121	8	,	,	PUNCT
fbem-26653	121	9	and	and	CCONJ
fbem-26653	121	10	influence	influence	NOUN
fbem-26653	121	11	can	can	AUX
fbem-26653	121	12	be	be	AUX
fbem-26653	121	13	used	use	VERB
fbem-26653	121	14	to	to	PART
fbem-26653	121	15	evaluate	evaluate	VERB
fbem-26653	121	16	the	the	DET
fbem-26653	121	17	success	success	NOUN
fbem-26653	121	18	of	of	ADP
fbem-26653	121	19	a	a	DET
fbem-26653	121	20	campaign	campaign	NOUN
fbem-26653	121	21	.	.	PUNCT
fbem-26653	122	1	for	for	ADP
fbem-26653	122	2	example	example	NOUN
fbem-26653	122	3	,	,	PUNCT
fbem-26653	122	4	a	a	DET
fbem-26653	122	5	campaign	campaign	NOUN
fbem-26653	122	6	that	that	PRON
fbem-26653	122	7	results	result	VERB
fbem-26653	122	8	in	in	ADP
fbem-26653	122	9	a	a	DET
fbem-26653	122	10	significant	significant	ADJ
fbem-26653	122	11	increase	increase	NOUN
fbem-26653	122	12	in	in	ADP
fbem-26653	122	13	the	the	DET
fbem-26653	122	14	number	number	NOUN
fbem-26653	122	15	of	of	ADP
fbem-26653	122	16	connections	connection	NOUN
fbem-26653	122	17	or	or	CCONJ
fbem-26653	122	18	the	the	DET
fbem-26653	122	19	strength	strength	NOUN
fbem-26653	122	20	of	of	ADP
fbem-26653	122	21	ties	tie	NOUN
fbem-26653	122	22	within	within	ADP
fbem-26653	122	23	a	a	DET
fbem-26653	122	24	network	network	NOUN
fbem-26653	122	25	may	may	AUX
fbem-26653	122	26	indicate	indicate	VERB
fbem-26653	122	27	a	a	DET
fbem-26653	122	28	successful	successful	ADJ
fbem-26653	122	29	engagement	engagement	NOUN
fbem-26653	122	30	strategy	strategy	NOUN
fbem-26653	122	31	.	.	PUNCT
fbem-26653	123	1	similarly	similarly	ADV
fbem-26653	123	2	,	,	PUNCT
fbem-26653	123	3	an	an	DET
fbem-26653	123	4	increase	increase	NOUN
fbem-26653	123	5	in	in	ADP
fbem-26653	123	6	the	the	DET
fbem-26653	123	7	centrality	centrality	NOUN
fbem-26653	123	8	of	of	ADP
fbem-26653	123	9	a	a	DET
fbem-26653	123	10	brand	brand	NOUN
fbem-26653	123	11	within	within	ADP
fbem-26653	123	12	the	the	DET
fbem-26653	123	13	network	network	NOUN
fbem-26653	123	14	can	can	AUX
fbem-26653	123	15	signal	signal	VERB
fbem-26653	123	16	a	a	DET
fbem-26653	123	17	positive	positive	ADJ
fbem-26653	123	18	shift	shift	NOUN
fbem-26653	123	19	in	in	ADP
fbem-26653	123	20	brand	brand	NOUN
fbem-26653	123	21	perception	perception	NOUN
fbem-26653	123	22	.	.	PUNCT
fbem-26653	124	1	moreover	moreover	ADV
fbem-26653	124	2	,	,	PUNCT
fbem-26653	124	3	sna	sna	PROPN
fbem-26653	124	4	allows	allow	VERB
fbem-26653	124	5	for	for	ADP
fbem-26653	124	6	the	the	DET
fbem-26653	124	7	tracking	tracking	NOUN
fbem-26653	124	8	of	of	ADP
fbem-26653	124	9	the	the	DET
fbem-26653	124	10	long	long	ADJ
fbem-26653	124	11	-	-	PUNCT
fbem-26653	124	12	term	term	NOUN
fbem-26653	124	13	effects	effect	NOUN
fbem-26653	124	14	of	of	ADP
fbem-26653	124	15	marketing	marketing	NOUN
fbem-26653	124	16	campaigns	campaign	NOUN
fbem-26653	124	17	.	.	PUNCT
fbem-26653	125	1	by	by	ADP
fbem-26653	125	2	analyzing	analyze	VERB
fbem-26653	125	3	the	the	DET
fbem-26653	125	4	evolution	evolution	NOUN
fbem-26653	125	5	of	of	ADP
fbem-26653	125	6	the	the	DET
fbem-26653	125	7	network	network	NOUN
fbem-26653	125	8	over	over	ADP
fbem-26653	125	9	time	time	NOUN
fbem-26653	125	10	,	,	PUNCT
fbem-26653	125	11	marketers	marketer	NOUN
fbem-26653	125	12	can	can	AUX
fbem-26653	125	13	assess	assess	VERB
fbem-26653	125	14	the	the	DET
fbem-26653	125	15	lasting	last	VERB
fbem-26653	125	16	impact	impact	NOUN
fbem-26653	125	17	of	of	ADP
fbem-26653	125	18	their	their	PRON
fbem-26653	125	19	efforts	effort	NOUN
fbem-26653	125	20	.	.	PUNCT
fbem-26653	126	1	this	this	PRON
fbem-26653	126	2	can	can	AUX
fbem-26653	126	3	include	include	VERB
fbem-26653	126	4	changes	change	NOUN
fbem-26653	126	5	in	in	ADP
fbem-26653	126	6	the	the	DET
fbem-26653	126	7	structure	structure	NOUN
fbem-26653	126	8	of	of	ADP
fbem-26653	126	9	the	the	DET
fbem-26653	126	10	network	network	NOUN
fbem-26653	126	11	,	,	PUNCT
fbem-26653	126	12	such	such	ADJ
fbem-26653	126	13	as	as	ADP
fbem-26653	126	14	the	the	DET
fbem-26653	126	15	formation	formation	NOUN
fbem-26653	126	16	of	of	ADP
fbem-26653	126	17	new	new	ADJ
fbem-26653	126	18	communities	community	NOUN
fbem-26653	126	19	or	or	CCONJ
fbem-26653	126	20	the	the	DET
fbem-26653	126	21	strengthening	strengthening	NOUN
fbem-26653	126	22	of	of	ADP
fbem-26653	126	23	existing	exist	VERB
fbem-26653	126	24	ones	one	NOUN
fbem-26653	126	25	,	,	PUNCT
fbem-26653	126	26	as	as	ADV
fbem-26653	126	27	well	well	ADV
fbem-26653	126	28	as	as	ADP
fbem-26653	126	29	shifts	shift	NOUN
fbem-26653	126	30	in	in	ADP
fbem-26653	126	31	the	the	DET
fbem-26653	126	32	centrality	centrality	NOUN
fbem-26653	126	33	of	of	ADP
fbem-26653	126	34	the	the	DET
fbem-26653	126	35	brand	brand	NOUN
fbem-26653	126	36	or	or	CCONJ
fbem-26653	126	37	key	key	ADJ
fbem-26653	126	38	influencers	influencer	NOUN
fbem-26653	126	39	.	.	PUNCT
fbem-26653	127	1	this	this	DET
fbem-26653	127	2	longitudinal	longitudinal	ADJ
fbem-26653	127	3	analysis	analysis	NOUN
fbem-26653	127	4	provides	provide	VERB
fbem-26653	127	5	a	a	DET
fbem-26653	127	6	more	more	ADV
fbem-26653	127	7	holistic	holistic	ADJ
fbem-26653	127	8	view	view	NOUN
fbem-26653	127	9	of	of	ADP
fbem-26653	127	10	the	the	DET
fbem-26653	127	11	campaign	campaign	NOUN
fbem-26653	127	12	's	's	PART
fbem-26653	127	13	effectiveness	effectiveness	NOUN
fbem-26653	127	14	and	and	CCONJ
fbem-26653	127	15	can	can	AUX
fbem-26653	127	16	inform	inform	VERB
fbem-26653	127	17	future	future	ADJ
fbem-26653	127	18	marketing	marketing	NOUN
fbem-26653	127	19	strategies	strategy	NOUN
fbem-26653	127	20	.	.	PUNCT
fbem-26653	128	1	the	the	DET
fbem-26653	128	2	second	second	ADJ
fbem-26653	128	3	segment	segment	NOUN
fbem-26653	128	4	of	of	ADP
fbem-26653	128	5	measurable	measurable	ADJ
fbem-26653	128	6	roi	roi	NOUN
fbem-26653	128	7	and	and	CCONJ
fbem-26653	128	8	campaign	campaign	NOUN
fbem-26653	128	9	effectiveness	effectiveness	NOUN
fbem-26653	128	10	through	through	ADP
fbem-26653	128	11	sna	sna	PROPN
fbem-26653	128	12	focuses	focus	VERB
fbem-26653	128	13	on	on	ADP
fbem-26653	128	14	the	the	DET
fbem-26653	128	15	ability	ability	NOUN
fbem-26653	128	16	to	to	PART
fbem-26653	128	17	attribute	attribute	VERB
fbem-26653	128	18	specific	specific	ADJ
fbem-26653	128	19	outcomes	outcome	NOUN
fbem-26653	128	20	to	to	ADP
fbem-26653	128	21	marketing	marketing	NOUN
fbem-26653	128	22	efforts	effort	NOUN
fbem-26653	128	23	.	.	PUNCT
fbem-26653	129	1	sna	sna	PROPN
fbem-26653	129	2	can	can	AUX
fbem-26653	129	3	help	help	AUX
fbem-26653	129	4	identify	identify	VERB
fbem-26653	129	5	the	the	DET
fbem-26653	129	6	most	most	ADV
fbem-26653	129	7	influential	influential	ADJ
fbem-26653	129	8	nodes	node	NOUN
fbem-26653	129	9	and	and	CCONJ
fbem-26653	129	10	pathways	pathway	NOUN
fbem-26653	129	11	within	within	ADP
fbem-26653	129	12	a	a	DET
fbem-26653	129	13	network	network	NOUN
fbem-26653	129	14	,	,	PUNCT
fbem-26653	129	15	allowing	allow	VERB
fbem-26653	129	16	marketers	marketer	NOUN
fbem-26653	129	17	to	to	PART
fbem-26653	129	18	understand	understand	VERB
fbem-26653	129	19	the	the	DET
fbem-26653	129	20	specific	specific	ADJ
fbem-26653	129	21	actions	action	NOUN
fbem-26653	129	22	or	or	CCONJ
fbem-26653	129	23	messages	message	NOUN
fbem-26653	129	24	that	that	PRON
fbem-26653	129	25	drive	drive	VERB
fbem-26653	129	26	engagement	engagement	NOUN
fbem-26653	129	27	and	and	CCONJ
fbem-26653	129	28	conversion	conversion	NOUN
fbem-26653	129	29	.	.	PUNCT
fbem-26653	130	1	this	this	DET
fbem-26653	130	2	level	level	NOUN
fbem-26653	130	3	of	of	ADP
fbem-26653	130	4	detail	detail	NOUN
fbem-26653	130	5	enables	enable	VERB
fbem-26653	130	6	a	a	DET
fbem-26653	130	7	more	more	ADV
fbem-26653	130	8	precise	precise	ADJ
fbem-26653	130	9	attribution	attribution	NOUN
fbem-26653	130	10	of	of	ADP
fbem-26653	130	11	roi	roi	NOUN
fbem-26653	130	12	,	,	PUNCT
fbem-26653	130	13	as	as	SCONJ
fbem-26653	130	14	marketers	marketer	NOUN
fbem-26653	130	15	can	can	AUX
fbem-26653	130	16	see	see	VERB
fbem-26653	130	17	the	the	DET
fbem-26653	130	18	direct	direct	ADJ
fbem-26653	130	19	impact	impact	NOUN
fbem-26653	130	20	of	of	ADP
fbem-26653	130	21	their	their	PRON
fbem-26653	130	22	efforts	effort	NOUN
fbem-26653	130	23	on	on	ADP
fbem-26653	130	24	customer	customer	NOUN
fbem-26653	130	25	behavior	behavior	NOUN
fbem-26653	130	26	.	.	PUNCT
fbem-26653	131	1	for	for	ADP
fbem-26653	131	2	instance	instance	NOUN
fbem-26653	131	3	,	,	PUNCT
fbem-26653	131	4	by	by	ADP
fbem-26653	131	5	analyzing	analyze	VERB
fbem-26653	131	6	the	the	DET
fbem-26653	131	7	network	network	NOUN
fbem-26653	131	8	's	's	PART
fbem-26653	131	9	response	response	NOUN
fbem-26653	131	10	to	to	ADP
fbem-26653	131	11	a	a	DET
fbem-26653	131	12	particular	particular	ADJ
fbem-26653	131	13	marketing	marketing	NOUN
fbem-26653	131	14	message	message	NOUN
fbem-26653	131	15	,	,	PUNCT
fbem-26653	131	16	marketers	marketer	NOUN
fbem-26653	131	17	can	can	AUX
fbem-26653	131	18	determine	determine	VERB
fbem-26653	131	19	which	which	DET
fbem-26653	131	20	aspects	aspect	NOUN
fbem-26653	131	21	of	of	ADP
fbem-26653	131	22	the	the	DET
fbem-26653	131	23	campaign	campaign	NOUN
fbem-26653	131	24	were	be	AUX
fbem-26653	131	25	most	most	ADV
fbem-26653	131	26	effective	effective	ADJ
fbem-26653	131	27	in	in	ADP
fbem-26653	131	28	driving	drive	VERB
fbem-26653	131	29	engagement	engagement	NOUN
fbem-26653	131	30	.	.	PUNCT
fbem-26653	132	1	this	this	PRON
fbem-26653	132	2	could	could	AUX
fbem-26653	132	3	include	include	VERB
fbem-26653	132	4	the	the	DET
fbem-26653	132	5	specific	specific	ADJ
fbem-26653	132	6	influencers	influencer	NOUN
fbem-26653	132	7	who	who	PRON
fbem-26653	132	8	shared	share	VERB
fbem-26653	132	9	the	the	DET
fbem-26653	132	10	message	message	NOUN
fbem-26653	132	11	,	,	PUNCT
fbem-26653	132	12	the	the	DET
fbem-26653	132	13	channels	channel	NOUN
fbem-26653	132	14	through	through	ADP
fbem-26653	132	15	which	which	PRON
fbem-26653	132	16	it	it	PRON
fbem-26653	132	17	was	be	AUX
fbem-26653	132	18	disseminated	disseminate	VERB
fbem-26653	132	19	,	,	PUNCT
fbem-26653	132	20	or	or	CCONJ
fbem-26653	132	21	the	the	DET
fbem-26653	132	22	content	content	NOUN
fbem-26653	132	23	that	that	PRON
fbem-26653	132	24	resonated	resonate	VERB
fbem-26653	132	25	most	most	ADV
fbem-26653	132	26	with	with	ADP
fbem-26653	132	27	the	the	DET
fbem-26653	132	28	audience	audience	NOUN
fbem-26653	132	29	.	.	PUNCT
fbem-26653	133	1	by	by	ADP
fbem-26653	133	2	understanding	understand	VERB
fbem-26653	133	3	these	these	DET
fbem-26653	133	4	factors	factor	NOUN
fbem-26653	133	5	,	,	PUNCT
fbem-26653	133	6	marketers	marketer	NOUN
fbem-26653	133	7	can	can	AUX
fbem-26653	133	8	optimize	optimize	VERB
fbem-26653	133	9	their	their	PRON
fbem-26653	133	10	campaigns	campaign	NOUN
fbem-26653	133	11	to	to	PART
fbem-26653	133	12	maximize	maximize	VERB
fbem-26653	133	13	their	their	PRON
fbem-26653	133	14	impact	impact	NOUN
fbem-26653	133	15	,	,	PUNCT
fbem-26653	133	16	like	like	ADP
fbem-26653	133	17	this	this	DET
fbem-26653	133	18	table	table	NOUN
fbem-26653	133	19	.	.	PUNCT
fbem-26653	134	1	table	table	NOUN
fbem-26653	134	2	4	4	NUM
fbem-26653	134	3	.	.	PUNCT
fbem-26653	134	4	value	value	NOUN
fbem-26653	134	5	of	of	ADP
fbem-26653	134	6	social	social	ADJ
fbem-26653	134	7	network	network	NOUN
fbem-26653	134	8	analysis	analysis	NOUN
fbem-26653	134	9	in	in	ADP
fbem-26653	134	10	marketing	marketing	NOUN
fbem-26653	134	11	value	value	NOUN
fbem-26653	134	12	description	description	NOUN
fbem-26653	134	13	impact	impact	NOUN
fbem-26653	134	14	on	on	ADP
fbem-26653	134	15	marketing	marketing	NOUN
fbem-26653	134	16	enhanced	enhance	VERB
fbem-26653	134	17	customer	customer	NOUN
fbem-26653	134	18	engagement	engagement	NOUN
fbem-26653	134	19	personalized	personalize	VERB
fbem-26653	134	20	and	and	CCONJ
fbem-26653	134	21	targeted	target	VERB
fbem-26653	134	22	marketing	marketing	NOUN
fbem-26653	134	23	strategies	strategy	NOUN
fbem-26653	134	24	increased	increase	VERB
fbem-26653	134	25	customer	customer	NOUN
fbem-26653	134	26	loyalty	loyalty	NOUN
fbem-26653	134	27	improved	improve	VERB
fbem-26653	134	28	targeting	targeting	NOUN
fbem-26653	134	29	and	and	CCONJ
fbem-26653	134	30	personalization	personalization	NOUN
fbem-26653	134	31	precision	precision	NOUN
fbem-26653	134	32	in	in	ADP
fbem-26653	134	33	reaching	reach	VERB
fbem-26653	134	34	specific	specific	ADJ
fbem-26653	134	35	customer	customer	NOUN
fbem-26653	134	36	segments	segment	NOUN
fbem-26653	134	37	higher	high	ADJ
fbem-26653	134	38	engagement	engagement	NOUN
fbem-26653	134	39	rates	rate	NOUN
fbem-26653	134	40	5	5	NUM
fbem-26653	134	41	.	.	PUNCT
fbem-26653	135	1	conclusions	conclusion	NOUN
fbem-26653	135	2	in	in	ADP
fbem-26653	135	3	conclusion	conclusion	NOUN
fbem-26653	135	4	,	,	PUNCT
fbem-26653	135	5	social	social	ADJ
fbem-26653	135	6	network	network	NOUN
fbem-26653	135	7	analysis	analysis	NOUN
fbem-26653	135	8	(	(	PUNCT
fbem-26653	135	9	sna	sna	PROPN
fbem-26653	135	10	)	)	PUNCT
fbem-26653	135	11	has	have	AUX
fbem-26653	135	12	proven	prove	VERB
fbem-26653	135	13	to	to	PART
fbem-26653	135	14	be	be	AUX
fbem-26653	135	15	an	an	DET
fbem-26653	135	16	invaluable	invaluable	ADJ
fbem-26653	135	17	tool	tool	NOUN
fbem-26653	135	18	for	for	ADP
fbem-26653	135	19	modern	modern	ADJ
fbem-26653	135	20	marketers	marketer	NOUN
fbem-26653	135	21	,	,	PUNCT
fbem-26653	135	22	offering	offer	VERB
fbem-26653	135	23	a	a	DET
fbem-26653	135	24	wealth	wealth	NOUN
fbem-26653	135	25	of	of	ADP
fbem-26653	135	26	insights	insight	NOUN
fbem-26653	135	27	that	that	PRON
fbem-26653	135	28	can	can	AUX
fbem-26653	135	29	enhance	enhance	VERB
fbem-26653	135	30	customer	customer	NOUN
fbem-26653	135	31	engagement	engagement	NOUN
fbem-26653	135	32	,	,	PUNCT
fbem-26653	135	33	improve	improve	VERB
fbem-26653	135	34	targeting	targeting	NOUN
fbem-26653	135	35	and	and	CCONJ
fbem-26653	135	36	personalization	personalization	NOUN
fbem-26653	135	37	,	,	PUNCT
fbem-26653	135	38	and	and	CCONJ
fbem-26653	135	39	provide	provide	VERB
fbem-26653	135	40	measurable	measurable	ADJ
fbem-26653	135	41	roi	roi	NOUN
fbem-26653	135	42	and	and	CCONJ
fbem-26653	135	43	campaign	campaign	NOUN
fbem-26653	135	44	effectiveness	effectiveness	NOUN
fbem-26653	135	45	.	.	PUNCT
fbem-26653	136	1	by	by	ADP
fbem-26653	136	2	mapping	map	VERB
fbem-26653	136	3	the	the	DET
fbem-26653	136	4	intricate	intricate	ADJ
fbem-26653	136	5	web	web	NOUN
fbem-26653	136	6	of	of	ADP
fbem-26653	136	7	relationships	relationship	NOUN
fbem-26653	136	8	among	among	ADP
fbem-26653	136	9	customers	customer	NOUN
fbem-26653	136	10	,	,	PUNCT
fbem-26653	136	11	sna	sna	PROPN
fbem-26653	136	12	allows	allow	VERB
fbem-26653	136	13	for	for	ADP
fbem-26653	136	14	a	a	DET
fbem-26653	136	15	deeper	deep	ADJ
fbem-26653	136	16	understanding	understanding	NOUN
fbem-26653	136	17	of	of	ADP
fbem-26653	136	18	consumer	consumer	NOUN
fbem-26653	136	19	behavior	behavior	NOUN
fbem-26653	136	20	,	,	PUNCT
fbem-26653	136	21	preferences	preference	NOUN
fbem-26653	136	22	,	,	PUNCT
fbem-26653	136	23	and	and	CCONJ
fbem-26653	136	24	the	the	DET
fbem-26653	136	25	social	social	ADJ
fbem-26653	136	26	dynamics	dynamic	NOUN
fbem-26653	136	27	that	that	PRON
fbem-26653	136	28	influence	influence	VERB
fbem-26653	136	29	their	their	PRON
fbem-26653	136	30	decisions	decision	NOUN
fbem-26653	136	31	.	.	PUNCT
fbem-26653	137	1	the	the	DET
fbem-26653	137	2	application	application	NOUN
fbem-26653	137	3	of	of	ADP
fbem-26653	137	4	sna	sna	PROPN
fbem-26653	137	5	in	in	ADP
fbem-26653	137	6	marketing	marketing	NOUN
fbem-26653	137	7	has	have	AUX
fbem-26653	137	8	led	lead	VERB
fbem-26653	137	9	to	to	ADP
fbem-26653	137	10	more	more	ADV
fbem-26653	137	11	targeted	targeted	ADJ
fbem-26653	137	12	and	and	CCONJ
fbem-26653	137	13	personalized	personalized	ADJ
fbem-26653	137	14	campaigns	campaign	NOUN
fbem-26653	137	15	,	,	PUNCT
fbem-26653	137	16	leveraging	leverage	VERB
fbem-26653	137	17	the	the	DET
fbem-26653	137	18	power	power	NOUN
fbem-26653	137	19	of	of	ADP
fbem-26653	137	20	social	social	ADJ
fbem-26653	137	21	influence	influence	NOUN
fbem-26653	137	22	and	and	CCONJ
fbem-26653	137	23	network	network	NOUN
fbem-26653	137	24	structure	structure	NOUN
fbem-26653	137	25	to	to	PART
fbem-26653	137	26	reach	reach	VERB
fbem-26653	137	27	and	and	CCONJ
fbem-26653	137	28	engage	engage	VERB
fbem-26653	137	29	customers	customer	NOUN
fbem-26653	137	30	more	more	ADV
fbem-26653	137	31	effectively	effectively	ADV
fbem-26653	137	32	.	.	PUNCT
fbem-26653	138	1	it	it	PRON
fbem-26653	138	2	has	have	AUX
fbem-26653	138	3	also	also	ADV
fbem-26653	138	4	enabled	enable	VERB
fbem-26653	138	5	marketers	marketer	NOUN
fbem-26653	138	6	to	to	PART
fbem-26653	138	7	measure	measure	VERB
fbem-26653	138	8	the	the	DET
fbem-26653	138	9	success	success	NOUN
fbem-26653	138	10	of	of	ADP
fbem-26653	138	11	their	their	PRON
fbem-26653	138	12	campaigns	campaign	NOUN
fbem-26653	138	13	in	in	ADP
fbem-26653	138	14	a	a	DET
fbem-26653	138	15	more	more	ADV
fbem-26653	138	16	precise	precise	ADJ
fbem-26653	138	17	and	and	CCONJ
fbem-26653	138	18	meaningful	meaningful	ADJ
fbem-26653	138	19	way	way	NOUN
fbem-26653	138	20	,	,	PUNCT
fbem-26653	138	21	providing	provide	VERB
fbem-26653	138	22	data	data	NOUN
fbem-26653	138	23	-	-	PUNCT
fbem-26653	138	24	driven	drive	VERB
fbem-26653	138	25	insights	insight	NOUN
fbem-26653	138	26	that	that	PRON
fbem-26653	138	27	can	can	AUX
fbem-26653	138	28	inform	inform	VERB
fbem-26653	138	29	and	and	CCONJ
fbem-26653	138	30	optimize	optimize	VERB
fbem-26653	138	31	marketing	marketing	NOUN
fbem-26653	138	32	strategies	strategy	NOUN
fbem-26653	138	33	.	.	PUNCT
fbem-26653	139	1	as	as	SCONJ
fbem-26653	139	2	digital	digital	ADJ
fbem-26653	139	3	marketing	marketing	NOUN
fbem-26653	139	4	continues	continue	VERB
fbem-26653	139	5	to	to	PART
fbem-26653	139	6	evolve	evolve	VERB
fbem-26653	139	7	,	,	PUNCT
fbem-26653	139	8	the	the	DET
fbem-26653	139	9	role	role	NOUN
fbem-26653	139	10	of	of	ADP
fbem-26653	139	11	sna	sna	PROPN
fbem-26653	139	12	is	be	AUX
fbem-26653	139	13	likely	likely	ADJ
fbem-26653	139	14	to	to	PART
fbem-26653	139	15	grow	grow	VERB
fbem-26653	139	16	in	in	ADP
fbem-26653	139	17	importance	importance	NOUN
fbem-26653	139	18	.	.	PUNCT
fbem-26653	140	1	with	with	ADP
fbem-26653	140	2	the	the	DET
fbem-26653	140	3	increasing	increase	VERB
fbem-26653	140	4	volume	volume	NOUN
fbem-26653	140	5	of	of	ADP
fbem-26653	140	6	social	social	ADJ
fbem-26653	140	7	data	datum	NOUN
fbem-26653	140	8	available	available	ADJ
fbem-26653	140	9	,	,	PUNCT
fbem-26653	140	10	sna	sna	PROPN
fbem-26653	140	11	will	will	AUX
fbem-26653	140	12	play	play	VERB
fbem-26653	140	13	a	a	DET
fbem-26653	140	14	critical	critical	ADJ
fbem-26653	140	15	role	role	NOUN
fbem-26653	140	16	in	in	ADP
fbem-26653	140	17	making	make	VERB
fbem-26653	140	18	sense	sense	NOUN
fbem-26653	140	19	of	of	ADP
fbem-26653	140	20	this	this	DET
fbem-26653	140	21	information	information	NOUN
fbem-26653	140	22	and	and	CCONJ
fbem-26653	140	23	translating	translate	VERB
fbem-26653	140	24	it	it	PRON
fbem-26653	140	25	into	into	ADP
fbem-26653	140	26	actionable	actionable	ADJ
fbem-26653	140	27	marketing	marketing	NOUN
fbem-26653	140	28	insights	insight	NOUN
fbem-26653	140	29	.	.	PUNCT
fbem-26653	141	1	however	however	ADV
fbem-26653	141	2	,	,	PUNCT
fbem-26653	141	3	it	it	PRON
fbem-26653	141	4	is	be	AUX
fbem-26653	141	5	also	also	ADV
fbem-26653	141	6	important	important	ADJ
fbem-26653	141	7	for	for	SCONJ
fbem-26653	141	8	marketers	marketer	NOUN
fbem-26653	141	9	to	to	PART
fbem-26653	141	10	approach	approach	VERB
fbem-26653	141	11	sna	sna	PROPN
fbem-26653	141	12	with	with	ADP
fbem-26653	141	13	an	an	DET
fbem-26653	141	14	understanding	understanding	NOUN
fbem-26653	141	15	of	of	ADP
fbem-26653	141	16	its	its	PRON
fbem-26653	141	17	limitations	limitation	NOUN
fbem-26653	141	18	,	,	PUNCT
fbem-26653	141	19	such	such	ADJ
fbem-26653	141	20	as	as	ADP
fbem-26653	141	21	the	the	DET
fbem-26653	141	22	challenges	challenge	NOUN
fbem-26653	141	23	of	of	ADP
fbem-26653	141	24	data	datum	NOUN
fbem-26653	141	25	privacy	privacy	NOUN
fbem-26653	141	26	and	and	CCONJ
fbem-26653	141	27	the	the	DET
fbem-26653	141	28	dynamic	dynamic	ADJ
fbem-26653	141	29	nature	nature	NOUN
fbem-26653	141	30	of	of	ADP
fbem-26653	141	31	social	social	ADJ
fbem-26653	141	32	networks	network	NOUN
fbem-26653	141	33	.	.	PUNCT
fbem-26653	142	1	references	reference	NOUN
fbem-26653	142	2	[	[	X
fbem-26653	142	3	1	1	NUM
fbem-26653	142	4	]	]	X
fbem-26653	142	5	carchiolo	carchiolo	NOUN
fbem-26653	142	6	,	,	PUNCT
fbem-26653	142	7	vincenza	vincenza	NOUN
fbem-26653	142	8	,	,	PUNCT
fbem-26653	142	9	cavallo	cavallo	NOUN
fbem-26653	142	10	,	,	PUNCT
fbem-26653	142	11	christian	christian	PROPN
fbem-26653	142	12	,	,	PUNCT
fbem-26653	142	13	grassia	grassia	PROPN
fbem-26653	142	14	,	,	PUNCT
fbem-26653	142	15	marco	marco	PROPN
fbem-26653	142	16	,	,	PUNCT
fbem-26653	142	17	et	et	NOUN
fbem-26653	142	18	al.link	al.link	NOUN
fbem-26653	142	19	prediction	prediction	NOUN
fbem-26653	142	20	in	in	ADP
fbem-26653	142	21	time	time	NOUN
fbem-26653	142	22	varying	vary	VERB
fbem-26653	142	23	social	social	ADJ
fbem-26653	142	24	networks	network	NOUN
fbem-26653	143	1	[	[	X
fbem-26653	143	2	j	j	X
fbem-26653	143	3	]	]	X
fbem-26653	143	4	.	.	PUNCT
fbem-26653	144	1	information	information	NOUN
fbem-26653	144	2	,	,	PUNCT
fbem-26653	144	3	2022	2022	NUM
fbem-26653	144	4	,	,	PUNCT
fbem-26653	144	5	13(03	13(03	NUM
fbem-26653	144	6	)	)	PUNCT
fbem-26653	144	7	.	.	PUNCT
fbem-26653	145	1	doi:10.3390	doi:10.3390	NOUN
fbem-26653	145	2	/	/	SYM
fbem-26653	145	3	info13030123	info13030123	PROPN
fbem-26653	145	4	.	.	PUNCT
fbem-26653	146	1	[	[	X
fbem-26653	146	2	2	2	NUM
fbem-26653	146	3	]	]	X
fbem-26653	146	4	saeed	saeed	PROPN
fbem-26653	146	5	,	,	PUNCT
fbem-26653	146	6	sumaira	sumaira	PROPN
fbem-26653	146	7	,	,	PUNCT
fbem-26653	146	8	yousuf	yousuf	PROPN
fbem-26653	146	9	,	,	PUNCT
fbem-26653	146	10	sania	sania	PROPN
fbem-26653	146	11	,	,	PUNCT
fbem-26653	146	12	khan	khan	PROPN
fbem-26653	146	13	,	,	PUNCT
fbem-26653	146	14	faiza	faiza	PROPN
fbem-26653	146	15	,	,	PUNCT
fbem-26653	147	1	et	et	PROPN
fbem-26653	147	2	al	al	PROPN
fbem-26653	147	3	.	.	PROPN
fbem-26653	148	1	social	social	ADJ
fbem-26653	148	2	network	network	NOUN
fbem-26653	148	3	analysis	analysis	NOUN
fbem-26653	148	4	of	of	ADP
fbem-26653	148	5	hadith	hadith	NOUN
fbem-26653	148	6	narrators	narrator	NOUN
fbem-26653	148	7	[	[	X
fbem-26653	148	8	j	j	X
fbem-26653	148	9	]	]	X
fbem-26653	148	10	.	.	PUNCT
fbem-26653	149	1	journal	journal	PROPN
fbem-26653	149	2	of	of	ADP
fbem-26653	149	3	king	king	PROPN
fbem-26653	149	4	saud	saud	PROPN
fbem-26653	149	5	university	university	PROPN
fbem-26653	149	6	-	-	PUNCT
fbem-26653	149	7	computer	computer	NOUN
fbem-26653	149	8	and	and	CCONJ
fbem-26653	149	9	information	information	NOUN
fbem-26653	149	10	sciences	science	NOUN
fbem-26653	149	11	,	,	PUNCT
fbem-26653	149	12	2022	2022	NUM
fbem-26653	149	13	,	,	PUNCT
fbem-26653	149	14	34(06):3766	34(06):3766	NUM
fbem-26653	149	15	-	-	NOUN
fbem-26653	149	16	3774	3774	NUM
fbem-26653	149	17	.	.	PUNCT
fbem-26653	150	1	doi:10.1016	doi:10.1016	PROPN
fbem-26653	150	2	/	/	SYM
fbem-26653	150	3	j.jksuci.2021.01.019	j.jksuci.2021.01.019	PROPN
fbem-26653	150	4	.	.	PUNCT
fbem-26653	151	1	[	[	X
fbem-26653	151	2	3	3	NUM
fbem-26653	151	3	]	]	X
fbem-26653	151	4	saxena	saxena	PROPN
fbem-26653	151	5	,	,	PUNCT
fbem-26653	151	6	akrati	akrati	ADV
fbem-26653	151	7	,	,	PUNCT
fbem-26653	151	8	fletcher	fletcher	PROPN
fbem-26653	151	9	,	,	PUNCT
fbem-26653	151	10	george	george	PROPN
fbem-26653	151	11	,	,	PUNCT
fbem-26653	151	12	pechenizkiy	pechenizkiy	NOUN
fbem-26653	151	13	,	,	PUNCT
fbem-26653	151	14	mykola	mykola	PROPN
fbem-26653	151	15	.	.	PUNCT
fbem-26653	152	1	fairsna	fairsna	NOUN
fbem-26653	152	2	:	:	PUNCT
fbem-26653	152	3	algorithmic	algorithmic	ADJ
fbem-26653	152	4	fairness	fairness	NOUN
fbem-26653	152	5	in	in	ADP
fbem-26653	152	6	social	social	ADJ
fbem-26653	152	7	network	network	NOUN
fbem-26653	152	8	analysis	analysis	NOUN
fbem-26653	153	1	[	[	X
fbem-26653	153	2	j	j	X
fbem-26653	153	3	]	]	X
fbem-26653	153	4	.	.	PUNCT
fbem-26653	154	1	acm	acm	PROPN
fbem-26653	154	2	computing	computing	NOUN
fbem-26653	154	3	surveys	survey	NOUN
fbem-26653	154	4	,	,	PUNCT
fbem-26653	154	5	2024	2024	NUM
fbem-26653	154	6	,	,	PUNCT
fbem-26653	154	7	56(08	56(08	NUM
fbem-26653	154	8	)	)	PUNCT
fbem-26653	154	9	.	.	PUNCT
fbem-26653	155	1	doi:10.1145/3653711	doi:10.1145/3653711	NOUN
fbem-26653	155	2	.	.	PUNCT
fbem-26653	156	1	[	[	X
fbem-26653	156	2	4	4	NUM
fbem-26653	156	3	]	]	X
fbem-26653	156	4	dubois	dubois	PROPN
fbem-26653	156	5	,	,	PUNCT
fbem-26653	156	6	frederique	frederique	NOUN
fbem-26653	156	7	.	.	PUNCT
fbem-26653	157	1	game	game	NOUN
fbem-26653	157	2	theory	theory	NOUN
fbem-26653	157	3	elucidates	elucidate	VERB
fbem-26653	157	4	how	how	SCONJ
fbem-26653	157	5	competitive	competitive	ADJ
fbem-26653	157	6	dynamics	dynamic	NOUN
fbem-26653	157	7	mediate	mediate	VERB
fbem-26653	157	8	animal	animal	NOUN
fbem-26653	157	9	social	social	ADJ
fbem-26653	157	10	networks	network	NOUN
fbem-26653	158	1	[	[	X
fbem-26653	158	2	j	j	X
fbem-26653	158	3	]	]	X
fbem-26653	158	4	.	.	PUNCT
fbem-26653	159	1	bmc	bmc	ADJ
fbem-26653	159	2	ecology	ecology	NOUN
fbem-26653	159	3	and	and	CCONJ
fbem-26653	159	4	evolution	evolution	NOUN
fbem-26653	159	5	,	,	PUNCT
fbem-26653	159	6	2024	2024	NUM
fbem-26653	159	7	,	,	PUNCT
fbem-26653	159	8	24(01	24(01	NOUN
fbem-26653	159	9	)	)	PUNCT
fbem-26653	159	10	.	.	PUNCT
fbem-26653	160	1	doi:10.1186	doi:10.1186	PROPN
fbem-26653	160	2	/	/	SYM
fbem-26653	160	3	s12862	s12862	NOUN
fbem-26653	160	4	-	-	PUNCT
fbem-26653	160	5	024	024	NUM
fbem-26653	160	6	-	-	PUNCT
fbem-26653	160	7	02302	02302	NUM
fbem-26653	160	8	-	-	PUNCT
fbem-26653	160	9	6	6	NUM
fbem-26653	160	10	.	.	PUNCT
fbem-26653	161	1	[	[	X
fbem-26653	161	2	5	5	NUM
fbem-26653	161	3	]	]	PUNCT
fbem-26653	161	4	li	li	PROPN
fbem-26653	161	5	zhenpeng	zhenpeng	PROPN
fbem-26653	161	6	,	,	PUNCT
fbem-26653	161	7	yan	yan	PROPN
fbem-26653	161	8	zhihua	zhihua	PROPN
fbem-26653	161	9	,	,	PUNCT
fbem-26653	161	10	yang	yang	PROPN
fbem-26653	161	11	jian	jian	PROPN
fbem-26653	161	12	,	,	PUNCT
fbem-26653	161	13	et	et	PROPN
fbem-26653	161	14	al	al	PROPN
fbem-26653	161	15	.	.	PUNCT
fbem-26653	162	1	the	the	DET
fbem-26653	162	2	structure	structure	NOUN
fbem-26653	162	3	entropy	entropy	NOUN
fbem-26653	162	4	of	of	ADP
fbem-26653	162	5	social	social	ADJ
fbem-26653	162	6	networks	network	NOUN
fbem-26653	162	7	[	[	X
fbem-26653	162	8	j	j	X
fbem-26653	162	9	]	]	X
fbem-26653	162	10	.	.	PUNCT
fbem-26653	163	1	journal	journal	PROPN
fbem-26653	163	2	of	of	ADP
fbem-26653	163	3	systems	systems	PROPN
fbem-26653	163	4	science	science	PROPN
fbem-26653	163	5	&	&	CCONJ
fbem-26653	163	6	complexity	complexity	NOUN
fbem-26653	163	7	,	,	PUNCT
fbem-26653	163	8	2024	2024	NUM
fbem-26653	163	9	,	,	PUNCT
fbem-26653	163	10	37(03):1147	37(03):1147	NUM
fbem-26653	163	11	-	-	SYM
fbem-26653	163	12	1162	1162	NUM
fbem-26653	163	13	.	.	PUNCT
fbem-26653	164	1	doi:10.1007	doi:10.1007	VERB
fbem-26653	164	2	/	/	SYM
fbem-26653	164	3	s11424024	s11424024	PROPN
fbem-26653	164	4	-	-	PUNCT
fbem-26653	164	5	2484	2484	NUM
fbem-26653	164	6	-	-	PUNCT
fbem-26653	164	7	x.	x.	NOUN
fbem-26653	165	1	[	[	X
fbem-26653	165	2	6	6	NUM
fbem-26653	165	3	]	]	PUNCT
fbem-26653	165	4	guodaar	guodaar	NOUN
fbem-26653	165	5	,	,	PUNCT
fbem-26653	165	6	lawrence	lawrence	PROPN
fbem-26653	165	7	,	,	PUNCT
fbem-26653	165	8	bardsley	bardsley	PROPN
fbem-26653	165	9	,	,	PUNCT
fbem-26653	165	10	douglas	douglas	PROPN
fbem-26653	165	11	k.	k.	PROPN
fbem-26653	165	12	social	social	PROPN
fbem-26653	165	13	networks	network	NOUN
fbem-26653	165	14	can	can	AUX
fbem-26653	165	15	mitigate	mitigate	VERB
fbem-26653	165	16	climate	climate	NOUN
fbem-26653	165	17	change	change	NOUN
fbem-26653	165	18	-	-	PUNCT
fbem-26653	165	19	related	relate	VERB
fbem-26653	165	20	food	food	NOUN
fbem-26653	165	21	insecurity	insecurity	NOUN
fbem-26653	165	22	risks	risk	NOUN
fbem-26653	165	23	in	in	ADP
fbem-26653	165	24	dryland	dryland	NOUN
fbem-26653	165	25	farming	farming	NOUN
fbem-26653	165	26	systems	system	NOUN
fbem-26653	165	27	in	in	ADP
fbem-26653	165	28	ghana	ghana	PROPN
fbem-26653	166	1	[	[	X
fbem-26653	166	2	j	j	X
fbem-26653	166	3	]	]	X
fbem-26653	166	4	.	.	PUNCT
fbem-26653	167	1	mitigation	mitigation	NOUN
fbem-26653	167	2	and	and	CCONJ
fbem-26653	167	3	adaptation	adaptation	NOUN
fbem-26653	167	4	strategies	strategy	NOUN
fbem-26653	167	5	for	for	ADP
fbem-26653	167	6	global	global	ADJ
fbem-26653	167	7	change	change	NOUN
fbem-26653	167	8	,	,	PUNCT
fbem-26653	167	9	2024	2024	NUM
fbem-26653	167	10	,	,	PUNCT
fbem-26653	167	11	29(07	29(07	NUM
fbem-26653	167	12	)	)	PUNCT
fbem-26653	167	13	.	.	PUNCT
fbem-26653	168	1	doi:10.1007	doi:10.1007	PROPN
fbem-26653	168	2	/	/	SYM
fbem-26653	168	3	s11027	s11027	VERB
fbem-26653	168	4	-	-	PUNCT
fbem-26653	168	5	024	024	NUM
fbem-26653	168	6	-	-	PUNCT
fbem-26653	168	7	10165	10165	NUM
fbem-26653	168	8	-	-	PUNCT
fbem-26653	168	9	x.	x.	NOUN
fbem-26653	169	1	[	[	X
fbem-26653	169	2	7	7	X
fbem-26653	169	3	]	]	PUNCT
fbem-26653	169	4	dos	do	NOUN
fbem-26653	169	5	santos	santo	NOUN
fbem-26653	169	6	,	,	PUNCT
fbem-26653	169	7	alex	alex	PROPN
fbem-26653	169	8	mota	mota	PROPN
fbem-26653	169	9	,	,	PUNCT
fbem-26653	169	10	da	da	PROPN
fbem-26653	169	11	silva	silva	PROPN
fbem-26653	169	12	,	,	PUNCT
fbem-26653	169	13	carlos	carlos	PROPN
fbem-26653	169	14	fabricio	fabricio	PROPN
fbem-26653	169	15	assuncao	assuncao	PROPN
fbem-26653	169	16	,	,	PUNCT
fbem-26653	169	17	couto	couto	PROPN
fbem-26653	169	18	,	,	PUNCT
fbem-26653	169	19	mauricio	mauricio	PROPN
fbem-26653	169	20	farias	farias	PROPN
fbem-26653	169	21	,	,	PUNCT
fbem-26653	169	22	et	et	PROPN
fbem-26653	169	23	al	al	PROPN
fbem-26653	169	24	.	.	PUNCT
fbem-26653	170	1	the	the	DET
fbem-26653	170	2	use	use	NOUN
fbem-26653	170	3	of	of	ADP
fbem-26653	170	4	social	social	ADJ
fbem-26653	170	5	network	network	NOUN
fbem-26653	170	6	sites	site	NOUN
fbem-26653	170	7	in	in	ADP
fbem-26653	170	8	university	university	NOUN
fbem-26653	170	9	extension	extension	NOUN
fbem-26653	170	10	projects	project	NOUN
fbem-26653	170	11	:	:	PUNCT
fbem-26653	170	12	the	the	DET
fbem-26653	170	13	case	case	NOUN
fbem-26653	170	14	of	of	ADP
fbem-26653	170	15	the	the	DET
fbem-26653	170	16	geotecnologias	geotecnologia	NOUN
fbem-26653	170	17	na	na	ADP
fbem-26653	170	18	9	9	NUM
fbem-26653	170	19	rede	rede	NOUN
fbem-26653	170	20	extension	extension	NOUN
fbem-26653	170	21	project	project	NOUN
fbem-26653	171	1	[	[	X
fbem-26653	171	2	j	j	X
fbem-26653	171	3	]	]	X
fbem-26653	171	4	.	.	PUNCT
fbem-26653	172	1	social	social	ADJ
fbem-26653	172	2	network	network	NOUN
fbem-26653	172	3	analysis	analysis	NOUN
fbem-26653	172	4	and	and	CCONJ
fbem-26653	172	5	mining	mining	NOUN
fbem-26653	172	6	,	,	PUNCT
fbem-26653	172	7	2024	2024	NUM
fbem-26653	172	8	,	,	PUNCT
fbem-26653	172	9	14(01	14(01	NUM
fbem-26653	172	10	)	)	PUNCT
fbem-26653	172	11	.	.	PUNCT
fbem-26653	173	1	doi:10.1007	doi:10.1007	VERB
fbem-26653	173	2	/	/	SYM
fbem-26653	173	3	s13278	s13278	NOUN
fbem-26653	173	4	-	-	PUNCT
fbem-26653	173	5	02401342	02401342	NUM
fbem-26653	173	6	-	-	PUNCT
fbem-26653	173	7	6	6	NUM
fbem-26653	173	8	.	.	PUNCT
fbem-26653	174	1	[	[	X
fbem-26653	174	2	8	8	NUM
fbem-26653	174	3	]	]	PUNCT
fbem-26653	174	4	xing	xing	PROPN
fbem-26653	174	5	.	.	PUNCT
fbem-26653	175	1	opinion	opinion	NOUN
fbem-26653	175	2	dynamics	dynamic	NOUN
fbem-26653	175	3	on	on	ADP
fbem-26653	175	4	social	social	ADJ
fbem-26653	175	5	networks	network	NOUN
fbem-26653	176	1	[	[	X
fbem-26653	176	2	j	j	X
fbem-26653	176	3	]	]	X
fbem-26653	176	4	.	.	PUNCT
fbem-26653	177	1	acta	acta	PROPN
fbem-26653	177	2	mathematica	mathematica	PROPN
fbem-26653	177	3	scientia	scientia	PROPN
fbem-26653	177	4	,	,	PUNCT
fbem-26653	177	5	2022	2022	NUM
fbem-26653	177	6	,	,	PUNCT
fbem-26653	177	7	42(06):2459	42(06):2459	NUM
fbem-26653	177	8	-	-	SYM
fbem-26653	177	9	2477	2477	NUM
fbem-26653	177	10	.	.	PUNCT
fbem-26653	178	1	doi:10.1007	doi:10.1007	VERB
fbem-26653	178	2	/	/	SYM
fbem-26653	178	3	s10473	s10473	PROPN
fbem-26653	178	4	-	-	PUNCT
fbem-26653	178	5	022	022	NUM
fbem-26653	178	6	-	-	PUNCT
fbem-26653	178	7	0616	0616	NUM
fbem-26653	178	8	-	-	SYM
fbem-26653	178	9	8	8	NUM
fbem-26653	178	10	.	.	PUNCT
fbem-26653	179	1	[	[	X
fbem-26653	179	2	9	9	NUM
fbem-26653	179	3	]	]	X
fbem-26653	179	4	haddad	haddad	PROPN
fbem-26653	179	5	,	,	PUNCT
fbem-26653	179	6	omar	omar	PROPN
fbem-26653	179	7	,	,	PUNCT
fbem-26653	179	8	fkih	fkih	ADJ
fbem-26653	179	9	,	,	PUNCT
fbem-26653	179	10	fethi	fethi	ADJ
fbem-26653	179	11	,	,	PUNCT
fbem-26653	179	12	omri	omri	PROPN
fbem-26653	179	13	,	,	PUNCT
fbem-26653	179	14	mohamed	mohamed	PROPN
fbem-26653	179	15	nazih	nazih	PROPN
fbem-26653	179	16	.	.	PUNCT
fbem-26653	180	1	an	an	DET
fbem-26653	180	2	intelligent	intelligent	ADJ
fbem-26653	180	3	sentiment	sentiment	NOUN
fbem-26653	180	4	prediction	prediction	NOUN
fbem-26653	180	5	approach	approach	NOUN
fbem-26653	180	6	in	in	ADP
fbem-26653	180	7	social	social	ADJ
fbem-26653	180	8	networks	network	NOUN
fbem-26653	180	9	based	base	VERB
fbem-26653	180	10	on	on	ADP
fbem-26653	180	11	batch	batch	NOUN
fbem-26653	180	12	and	and	CCONJ
fbem-26653	180	13	streaming	stream	VERB
fbem-26653	180	14	big	big	ADJ
fbem-26653	180	15	data	datum	NOUN
fbem-26653	180	16	analytics	analytic	NOUN
fbem-26653	180	17	using	use	VERB
fbem-26653	180	18	deep	deep	ADJ
fbem-26653	180	19	learning	learning	NOUN
fbem-26653	181	1	[	[	X
fbem-26653	181	2	j	j	X
fbem-26653	181	3	]	]	X
fbem-26653	181	4	.	.	PUNCT
fbem-26653	182	1	social	social	ADJ
fbem-26653	182	2	network	network	NOUN
fbem-26653	182	3	analysis	analysis	NOUN
fbem-26653	182	4	and	and	CCONJ
fbem-26653	182	5	mining	mining	NOUN
fbem-26653	182	6	,	,	PUNCT
fbem-26653	182	7	2024	2024	NUM
fbem-26653	182	8	,	,	PUNCT
fbem-26653	182	9	14(01	14(01	NUM
fbem-26653	182	10	)	)	PUNCT
fbem-26653	182	11	.	.	PUNCT
fbem-26653	183	1	doi:10.1007	doi:10.1007	VERB
fbem-26653	183	2	/	/	SYM
fbem-26653	183	3	s13278	s13278	NOUN
fbem-26653	183	4	-	-	PUNCT
fbem-26653	183	5	024	024	NUM
fbem-26653	183	6	-	-	PUNCT
fbem-26653	183	7	01304	01304	NUM
fbem-26653	183	8	-	-	PUNCT
fbem-26653	183	9	y.	y.	NOUN
fbem-26653	184	1	[	[	X
fbem-26653	184	2	10	10	NUM
fbem-26653	184	3	]	]	X
fbem-26653	184	4	habib	habib	PROPN
fbem-26653	184	5	,	,	PUNCT
fbem-26653	184	6	daniel	daniel	PROPN
fbem-26653	184	7	roy	roy	PROPN
fbem-26653	184	8	sadek	sadek	PROPN
fbem-26653	184	9	,	,	PUNCT
fbem-26653	184	10	kady	kady	PROPN
fbem-26653	184	11	,	,	PUNCT
fbem-26653	184	12	annabel	annabel	PROPN
fbem-26653	184	13	.	.	PUNCT
fbem-26653	185	1	applying	apply	VERB
fbem-26653	185	2	social	social	ADJ
fbem-26653	185	3	network	network	NOUN
fbem-26653	185	4	theory	theory	NOUN
fbem-26653	185	5	to	to	ADP
fbem-26653	185	6	vaping	vape	VERB
fbem-26653	185	7	in	in	ADP
fbem-26653	185	8	high	high	ADJ
fbem-26653	185	9	school	school	NOUN
fbem-26653	185	10	:	:	PUNCT
fbem-26653	185	11	implications	implication	NOUN
fbem-26653	185	12	for	for	ADP
fbem-26653	185	13	person	person	NOUN
fbem-26653	185	14	-	-	PUNCT
fbem-26653	185	15	centered	center	VERB
fbem-26653	185	16	intervention	intervention	NOUN
fbem-26653	185	17	[	[	X
fbem-26653	185	18	j	j	X
fbem-26653	185	19	]	]	X
fbem-26653	185	20	.	.	PUNCT
fbem-26653	186	1	substance	substance	NOUN
fbem-26653	186	2	use	use	NOUN
fbem-26653	186	3	&	&	CCONJ
fbem-26653	186	4	misuse	misuse	NOUN
fbem-26653	186	5	,	,	PUNCT
fbem-26653	186	6	2024	2024	NUM
fbem-26653	186	7	,	,	PUNCT
fbem-26653	186	8	59(11):1667	59(11):1667	NUM
fbem-26653	186	9	-	-	SYM
fbem-26653	186	10	1671	1671	NUM
fbem-26653	186	11	.	.	PUNCT
fbem-26653	187	1	doi:10.1080/10826084.2024.2359714	doi:10.1080/10826084.2024.2359714	PROPN
fbem-26653	187	2	.	.	PUNCT
fbem-26653	188	1	[	[	X
fbem-26653	188	2	11	11	NUM
fbem-26653	188	3	]	]	PUNCT
fbem-26653	188	4	berenbrink	berenbrink	ADJ
fbem-26653	188	5	,	,	PUNCT
fbem-26653	188	6	petra	petra	PROPN
fbem-26653	188	7	,	,	PUNCT
fbem-26653	188	8	hoefer	hoefer	PROPN
fbem-26653	188	9	,	,	PUNCT
fbem-26653	188	10	martin	martin	PROPN
fbem-26653	188	11	,	,	PUNCT
fbem-26653	188	12	kaaser	kaaser	NOUN
fbem-26653	188	13	,	,	PUNCT
fbem-26653	188	14	dominik	dominik	PROPN
fbem-26653	188	15	,	,	PUNCT
fbem-26653	188	16	et	et	PROPN
fbem-26653	188	17	al	al	PROPN
fbem-26653	188	18	.	.	PROPN
fbem-26653	188	19	asynchronous	asynchronous	ADJ
fbem-26653	188	20	opinion	opinion	NOUN
fbem-26653	188	21	dynamics	dynamic	NOUN
fbem-26653	188	22	in	in	ADP
fbem-26653	188	23	social	social	ADJ
fbem-26653	188	24	networks	network	NOUN
fbem-26653	189	1	[	[	X
fbem-26653	189	2	j	j	X
fbem-26653	189	3	]	]	X
fbem-26653	189	4	.	.	PUNCT
fbem-26653	190	1	distributed	distribute	VERB
fbem-26653	190	2	computing	computing	NOUN
fbem-26653	190	3	,	,	PUNCT
fbem-26653	190	4	2024	2024	NUM
fbem-26653	190	5	,	,	PUNCT
fbem-26653	190	6	37(03):207	37(03):207	NUM
fbem-26653	190	7	-	-	SYM
fbem-26653	190	8	224	224	NUM
fbem-26653	190	9	.	.	PUNCT
fbem-26653	191	1	doi:10.1007	doi:10.1007	VERB
fbem-26653	191	2	/	/	SYM
fbem-26653	191	3	s00446	s00446	NOUN
fbem-26653	191	4	-	-	PUNCT
fbem-26653	191	5	024	024	NUM
fbem-26653	191	6	-	-	PUNCT
fbem-26653	191	7	00467	00467	NUM
fbem-26653	191	8	-	-	PUNCT
fbem-26653	191	9	3	3	NUM
fbem-26653	191	10	.	.	PUNCT