id	sid	tid	token	lemma	pos
fbem-26820	1	1	frontiers	frontier	NOUN
fbem-26820	1	2	in	in	ADP
fbem-26820	1	3	business	business	NOUN
fbem-26820	1	4	,	,	PUNCT
fbem-26820	1	5	economics	economic	NOUN
fbem-26820	1	6	and	and	CCONJ
fbem-26820	1	7	management	management	NOUN
fbem-26820	1	8	issn	issn	PROPN
fbem-26820	1	9	:	:	PUNCT
fbem-26820	1	10	2766	2766	NUM
fbem-26820	1	11	-	-	PUNCT
fbem-26820	1	12	824x	824x	NUM
fbem-26820	1	13	|	|	ADJ
fbem-26820	1	14	vol	vol	NOUN
fbem-26820	1	15	.	.	PROPN
fbem-26820	1	16	17	17	NUM
fbem-26820	1	17	,	,	PUNCT
fbem-26820	1	18	no	no	INTJ
fbem-26820	1	19	.	.	NOUN
fbem-26820	1	20	1	1	NUM
fbem-26820	1	21	,	,	PUNCT
fbem-26820	1	22	2024	2024	NUM
fbem-26820	1	23	120	120	NUM
fbem-26820	1	24	a	a	DET
fbem-26820	1	25	study	study	NOUN
fbem-26820	1	26	on	on	ADP
fbem-26820	1	27	brand	brand	NOUN
fbem-26820	1	28	story	story	NOUN
fbem-26820	1	29	communication	communication	NOUN
fbem-26820	1	30	from	from	ADP
fbem-26820	1	31	the	the	DET
fbem-26820	1	32	perspective	perspective	NOUN
fbem-26820	1	33	of	of	ADP
fbem-26820	1	34	narrative	narrative	NOUN
fbem-26820	1	35	theory	theory	PROPN
fbem-26820	1	36	jiaxiao	jiaxiao	PROPN
fbem-26820	1	37	wei	wei	PROPN
fbem-26820	1	38	a	a	X
fbem-26820	1	39	,	,	PUNCT
fbem-26820	1	40	suwich	suwich	PROPN
fbem-26820	1	41	tirakoat	tirakoat	PROPN
fbem-26820	1	42	b	b	PROPN
fbem-26820	1	43	,	,	PUNCT
fbem-26820	1	44	*	*	PUNCT
fbem-26820	1	45	faculty	faculty	NOUN
fbem-26820	1	46	of	of	ADP
fbem-26820	1	47	informatics	informatics	PROPN
fbem-26820	1	48	,	,	PUNCT
fbem-26820	1	49	mahasarakham	mahasarakham	PROPN
fbem-26820	1	50	university	university	PROPN
fbem-26820	1	51	,	,	PUNCT
fbem-26820	1	52	mahasarakham	mahasarakham	PROPN
fbem-26820	1	53	,	,	PUNCT
fbem-26820	1	54	thailand	thailand	PROPN
fbem-26820	1	55	a	a	DET
fbem-26820	1	56	3999862@qq.com	3999862@qq.com	NUM
fbem-26820	1	57	,	,	PUNCT
fbem-26820	1	58	b	b	X
fbem-26820	1	59	suwich.t@msu.ac.th	suwich.t@msu.ac.th	ADJ
fbem-26820	1	60	abstract	abstract	NOUN
fbem-26820	1	61	:	:	PUNCT
fbem-26820	1	62	with	with	ADP
fbem-26820	1	63	the	the	DET
fbem-26820	1	64	advent	advent	NOUN
fbem-26820	1	65	of	of	ADP
fbem-26820	1	66	information	information	NOUN
fbem-26820	1	67	explosion	explosion	NOUN
fbem-26820	1	68	in	in	ADP
fbem-26820	1	69	the	the	DET
fbem-26820	1	70	digital	digital	ADJ
fbem-26820	1	71	era	era	NOUN
fbem-26820	1	72	,	,	PUNCT
fbem-26820	1	73	promoting	promote	VERB
fbem-26820	1	74	the	the	DET
fbem-26820	1	75	high	high	ADJ
fbem-26820	1	76	-	-	PUNCT
fbem-26820	1	77	quality	quality	NOUN
fbem-26820	1	78	development	development	NOUN
fbem-26820	1	79	of	of	ADP
fbem-26820	1	80	chinese	chinese	ADJ
fbem-26820	1	81	brands	brand	NOUN
fbem-26820	1	82	has	have	AUX
fbem-26820	1	83	become	become	VERB
fbem-26820	1	84	the	the	DET
fbem-26820	1	85	focus	focus	NOUN
fbem-26820	1	86	of	of	ADP
fbem-26820	1	87	attention	attention	NOUN
fbem-26820	1	88	from	from	ADP
fbem-26820	1	89	all	all	DET
fbem-26820	1	90	walks	walk	NOUN
fbem-26820	1	91	of	of	ADP
fbem-26820	1	92	life	life	NOUN
fbem-26820	1	93	.	.	PUNCT
fbem-26820	2	1	this	this	DET
fbem-26820	2	2	paper	paper	NOUN
fbem-26820	2	3	aims	aim	VERB
fbem-26820	2	4	to	to	PART
fbem-26820	2	5	explore	explore	VERB
fbem-26820	2	6	the	the	DET
fbem-26820	2	7	strategy	strategy	NOUN
fbem-26820	2	8	of	of	ADP
fbem-26820	2	9	brand	brand	PROPN
fbem-26820	2	10	storytellin	storytellin	PROPN
fbem-26820	2	11	g	g	PROPN
fbem-26820	2	12	communication	communication	NOUN
fbem-26820	2	13	in	in	ADP
fbem-26820	2	14	depth	depth	NOUN
fbem-26820	2	15	,	,	PUNCT
fbem-26820	2	16	combine	combine	VERB
fbem-26820	2	17	the	the	DET
fbem-26820	2	18	interdisciplinary	interdisciplinary	ADJ
fbem-26820	2	19	theories	theory	NOUN
fbem-26820	2	20	and	and	CCONJ
fbem-26820	2	21	practical	practical	ADJ
fbem-26820	2	22	cases	case	NOUN
fbem-26820	2	23	of	of	ADP
fbem-26820	2	24	communication	communication	NOUN
fbem-26820	2	25	,	,	PUNCT
fbem-26820	2	26	narratology	narratology	NOUN
fbem-26820	2	27	and	and	CCONJ
fbem-26820	2	28	advertising	advertising	NOUN
fbem-26820	2	29	,	,	PUNCT
fbem-26820	2	30	and	and	CCONJ
fbem-26820	2	31	analyze	analyze	VERB
fbem-26820	2	32	how	how	SCONJ
fbem-26820	2	33	to	to	PART
fbem-26820	2	34	effectively	effectively	ADV
fbem-26820	2	35	shape	shape	VERB
fbem-26820	2	36	positive	positive	ADJ
fbem-26820	2	37	brand	brand	NOUN
fbem-26820	2	38	image	image	NOUN
fbem-26820	2	39	through	through	ADP
fbem-26820	2	40	carefully	carefully	ADV
fbem-26820	2	41	constructed	construct	VERB
fbem-26820	2	42	storytelling	storytelling	NOUN
fbem-26820	2	43	means	mean	NOUN
fbem-26820	2	44	to	to	PART
fbem-26820	2	45	help	help	VERB
fbem-26820	2	46	enterprises	enterprise	NOUN
fbem-26820	2	47	achieve	achieve	VERB
fbem-26820	2	48	long	long	ADJ
fbem-26820	2	49	-	-	PUNCT
fbem-26820	2	50	term	term	NOUN
fbem-26820	2	51	stable	stable	ADJ
fbem-26820	2	52	development	development	NOUN
fbem-26820	2	53	.	.	PUNCT
fbem-26820	3	1	firstly	firstly	ADV
fbem-26820	3	2	,	,	PUNCT
fbem-26820	3	3	this	this	DET
fbem-26820	3	4	paper	paper	NOUN
fbem-26820	3	5	summarizes	summarize	VERB
fbem-26820	3	6	the	the	DET
fbem-26820	3	7	concepts	concept	NOUN
fbem-26820	3	8	and	and	CCONJ
fbem-26820	3	9	key	key	ADJ
fbem-26820	3	10	elements	element	NOUN
fbem-26820	3	11	of	of	ADP
fbem-26820	3	12	brand	brand	NOUN
fbem-26820	3	13	narrative	narrative	NOUN
fbem-26820	3	14	theory	theory	NOUN
fbem-26820	3	15	and	and	CCONJ
fbem-26820	3	16	story	story	NOUN
fbem-26820	3	17	-	-	PUNCT
fbem-26820	3	18	based	base	VERB
fbem-26820	3	19	communication	communication	NOUN
fbem-26820	3	20	.	.	PUNCT
fbem-26820	4	1	secondly	secondly	ADV
fbem-26820	4	2	,	,	PUNCT
fbem-26820	4	3	it	it	PRON
fbem-26820	4	4	analyzes	analyze	VERB
fbem-26820	4	5	in	in	ADP
fbem-26820	4	6	detail	detail	NOUN
fbem-26820	4	7	the	the	DET
fbem-26820	4	8	presentation	presentation	NOUN
fbem-26820	4	9	of	of	ADP
fbem-26820	4	10	narrative	narrative	ADJ
fbem-26820	4	11	theme	theme	NOUN
fbem-26820	4	12	and	and	CCONJ
fbem-26820	4	13	its	its	PRON
fbem-26820	4	14	utility	utility	NOUN
fbem-26820	4	15	in	in	ADP
fbem-26820	4	16	brand	brand	NOUN
fbem-26820	4	17	storytelling	storytelle	VERB
fbem-26820	4	18	communication	communication	NOUN
fbem-26820	4	19	;	;	PUNCT
fbem-26820	4	20	then	then	ADV
fbem-26820	4	21	,	,	PUNCT
fbem-26820	4	22	it	it	PRON
fbem-26820	4	23	systematically	systematically	ADV
fbem-26820	4	24	combs	comb	VERB
fbem-26820	4	25	and	and	CCONJ
fbem-26820	4	26	analyzes	analyze	VERB
fbem-26820	4	27	narrative	narrative	NOUN
fbem-26820	4	28	structure	structure	NOUN
fbem-26820	4	29	from	from	ADP
fbem-26820	4	30	three	three	NUM
fbem-26820	4	31	dimensions	dimension	NOUN
fbem-26820	4	32	:	:	PUNCT
fbem-26820	4	33	character	character	NOUN
fbem-26820	4	34	,	,	PUNCT
fbem-26820	4	35	plot	plot	NOUN
fbem-26820	4	36	and	and	CCONJ
fbem-26820	4	37	scene	scene	NOUN
fbem-26820	4	38	.	.	PUNCT
fbem-26820	5	1	finally	finally	ADV
fbem-26820	5	2	,	,	PUNCT
fbem-26820	5	3	the	the	DET
fbem-26820	5	4	thesis	thesis	NOUN
fbem-26820	5	5	puts	put	VERB
fbem-26820	5	6	forward	forward	ADV
fbem-26820	5	7	some	some	DET
fbem-26820	5	8	strategic	strategic	ADJ
fbem-26820	5	9	suggestions	suggestion	NOUN
fbem-26820	5	10	to	to	PART
fbem-26820	5	11	optimize	optimize	VERB
fbem-26820	5	12	narrative	narrative	NOUN
fbem-26820	5	13	subject	subject	NOUN
fbem-26820	5	14	,	,	PUNCT
fbem-26820	5	15	narrative	narrative	ADJ
fbem-26820	5	16	mode	mode	NOUN
fbem-26820	5	17	and	and	CCONJ
fbem-26820	5	18	presentation	presentation	NOUN
fbem-26820	5	19	method	method	NOUN
fbem-26820	5	20	,	,	PUNCT
fbem-26820	5	21	aiming	aim	VERB
fbem-26820	5	22	at	at	ADP
fbem-26820	5	23	providing	provide	VERB
fbem-26820	5	24	practical	practical	ADJ
fbem-26820	5	25	guidance	guidance	NOUN
fbem-26820	5	26	for	for	ADP
fbem-26820	5	27	chinese	chinese	ADJ
fbem-26820	5	28	brand	brand	NOUN
fbem-26820	5	29	storytelling	storytelle	VERB
fbem-26820	5	30	communication	communication	NOUN
fbem-26820	5	31	.	.	PUNCT
fbem-26820	6	1	keywords	keyword	NOUN
fbem-26820	6	2	:	:	PUNCT
fbem-26820	6	3	brand	brand	NOUN
fbem-26820	6	4	story	story	NOUN
fbem-26820	6	5	;	;	PUNCT
fbem-26820	6	6	story	story	NOUN
fbem-26820	6	7	communication	communication	NOUN
fbem-26820	6	8	;	;	PUNCT
fbem-26820	6	9	narrative	narrative	NOUN
fbem-26820	6	10	theory	theory	NOUN
fbem-26820	6	11	.	.	PUNCT
fbem-26820	7	1	1	1	X
fbem-26820	7	2	.	.	X
fbem-26820	7	3	introduction	introduction	NOUN
fbem-26820	7	4	in	in	ADP
fbem-26820	7	5	the	the	DET
fbem-26820	7	6	digital	digital	ADJ
fbem-26820	7	7	age	age	NOUN
fbem-26820	7	8	,	,	PUNCT
fbem-26820	7	9	the	the	DET
fbem-26820	7	10	rapid	rapid	ADJ
fbem-26820	7	11	rise	rise	NOUN
fbem-26820	7	12	of	of	ADP
fbem-26820	7	13	social	social	ADJ
fbem-26820	7	14	media	medium	NOUN
fbem-26820	7	15	has	have	AUX
fbem-26820	7	16	reshaped	reshape	VERB
fbem-26820	7	17	the	the	DET
fbem-26820	7	18	way	way	NOUN
fbem-26820	7	19	brands	brand	NOUN
fbem-26820	7	20	communicate	communicate	VERB
fbem-26820	7	21	with	with	ADP
fbem-26820	7	22	consumers	consumer	NOUN
fbem-26820	7	23	.	.	PUNCT
fbem-26820	8	1	brand	brand	NOUN
fbem-26820	8	2	stories	story	NOUN
fbem-26820	8	3	have	have	AUX
fbem-26820	8	4	become	become	VERB
fbem-26820	8	5	an	an	DET
fbem-26820	8	6	important	important	ADJ
fbem-26820	8	7	tool	tool	NOUN
fbem-26820	8	8	for	for	SCONJ
fbem-26820	8	9	companies	company	NOUN
fbem-26820	8	10	to	to	PART
fbem-26820	8	11	attract	attract	VERB
fbem-26820	8	12	and	and	CCONJ
fbem-26820	8	13	influence	influence	VERB
fbem-26820	8	14	consumers	consumer	NOUN
fbem-26820	8	15	,	,	PUNCT
fbem-26820	8	16	which	which	PRON
fbem-26820	8	17	can	can	AUX
fbem-26820	8	18	stimulate	stimulate	VERB
fbem-26820	8	19	emotional	emotional	ADJ
fbem-26820	8	20	resonance	resonance	NOUN
fbem-26820	8	21	and	and	CCONJ
fbem-26820	8	22	build	build	VERB
fbem-26820	8	23	brand	brand	NOUN
fbem-26820	8	24	cultural	cultural	ADJ
fbem-26820	8	25	values	value	NOUN
fbem-26820	8	26	.	.	PUNCT
fbem-26820	9	1	faced	face	VERB
fbem-26820	9	2	with	with	ADP
fbem-26820	9	3	the	the	DET
fbem-26820	9	4	massive	massive	ADJ
fbem-26820	9	5	amount	amount	NOUN
fbem-26820	9	6	and	and	CCONJ
fbem-26820	9	7	fragmentation	fragmentation	NOUN
fbem-26820	9	8	of	of	ADP
fbem-26820	9	9	information	information	NOUN
fbem-26820	9	10	on	on	ADP
fbem-26820	9	11	social	social	ADJ
fbem-26820	9	12	media	medium	NOUN
fbem-26820	9	13	platforms	platform	NOUN
fbem-26820	9	14	,	,	PUNCT
fbem-26820	9	15	how	how	SCONJ
fbem-26820	9	16	brands	brand	NOUN
fbem-26820	9	17	effectively	effectively	ADV
fbem-26820	9	18	convey	convey	VERB
fbem-26820	9	19	stories	story	NOUN
fbem-26820	9	20	and	and	CCONJ
fbem-26820	9	21	how	how	SCONJ
fbem-26820	9	22	these	these	DET
fbem-26820	9	23	stories	story	NOUN
fbem-26820	9	24	are	be	AUX
fbem-26820	9	25	deeply	deeply	ADV
fbem-26820	9	26	rooted	root	VERB
fbem-26820	9	27	have	have	AUX
fbem-26820	9	28	become	become	VERB
fbem-26820	9	29	issues	issue	NOUN
fbem-26820	9	30	worth	worth	ADJ
fbem-26820	9	31	exploring	explore	VERB
fbem-26820	9	32	.	.	PUNCT
fbem-26820	10	1	this	this	DET
fbem-26820	10	2	study	study	NOUN
fbem-26820	10	3	aims	aim	VERB
fbem-26820	10	4	to	to	PART
fbem-26820	10	5	analyze	analyze	VERB
fbem-26820	10	6	the	the	DET
fbem-26820	10	7	application	application	NOUN
fbem-26820	10	8	of	of	ADP
fbem-26820	10	9	narrative	narrative	NOUN
fbem-26820	10	10	theory	theory	NOUN
fbem-26820	10	11	in	in	ADP
fbem-26820	10	12	brand	brand	NOUN
fbem-26820	10	13	story	story	NOUN
fbem-26820	10	14	communication	communication	NOUN
fbem-26820	10	15	,	,	PUNCT
fbem-26820	10	16	especially	especially	ADV
fbem-26820	10	17	in	in	ADP
fbem-26820	10	18	the	the	DET
fbem-26820	10	19	context	context	NOUN
fbem-26820	10	20	of	of	ADP
fbem-26820	10	21	social	social	ADJ
fbem-26820	10	22	media	medium	NOUN
fbem-26820	10	23	.	.	PUNCT
fbem-26820	11	1	the	the	DET
fbem-26820	11	2	study	study	NOUN
fbem-26820	11	3	will	will	AUX
fbem-26820	11	4	explore	explore	VERB
fbem-26820	11	5	how	how	SCONJ
fbem-26820	11	6	brands	brand	NOUN
fbem-26820	11	7	use	use	VERB
fbem-26820	11	8	narrative	narrative	NOUN
fbem-26820	11	9	techniques	technique	NOUN
fbem-26820	11	10	to	to	PART
fbem-26820	11	11	shape	shape	VERB
fbem-26820	11	12	their	their	PRON
fbem-26820	11	13	unique	unique	ADJ
fbem-26820	11	14	image	image	NOUN
fbem-26820	11	15	and	and	CCONJ
fbem-26820	11	16	values	value	NOUN
fbem-26820	11	17	on	on	ADP
fbem-26820	11	18	social	social	ADJ
fbem-26820	11	19	platforms	platform	NOUN
fbem-26820	11	20	,	,	PUNCT
fbem-26820	11	21	and	and	CCONJ
fbem-26820	11	22	how	how	SCONJ
fbem-26820	11	23	these	these	DET
fbem-26820	11	24	stories	story	NOUN
fbem-26820	11	25	promote	promote	VERB
fbem-26820	11	26	brand	brand	NOUN
fbem-26820	11	27	awareness	awareness	NOUN
fbem-26820	11	28	,	,	PUNCT
fbem-26820	11	29	stimulate	stimulate	VERB
fbem-26820	11	30	engagement	engagement	NOUN
fbem-26820	11	31	,	,	PUNCT
fbem-26820	11	32	and	and	CCONJ
fbem-26820	11	33	ultimately	ultimately	ADV
fbem-26820	11	34	influence	influence	VERB
fbem-26820	11	35	consumer	consumer	NOUN
fbem-26820	11	36	decisions	decision	NOUN
fbem-26820	11	37	.	.	PUNCT
fbem-26820	12	1	through	through	ADP
fbem-26820	12	2	in	in	ADP
fbem-26820	12	3	-	-	PUNCT
fbem-26820	12	4	depth	depth	NOUN
fbem-26820	12	5	analysis	analysis	NOUN
fbem-26820	12	6	of	of	ADP
fbem-26820	12	7	different	different	ADJ
fbem-26820	12	8	brand	brand	NOUN
fbem-26820	12	9	cases	case	NOUN
fbem-26820	12	10	,	,	PUNCT
fbem-26820	12	11	the	the	DET
fbem-26820	12	12	study	study	NOUN
fbem-26820	12	13	will	will	AUX
fbem-26820	12	14	propose	propose	VERB
fbem-26820	12	15	effective	effective	ADJ
fbem-26820	12	16	brand	brand	NOUN
fbem-26820	12	17	story	story	NOUN
fbem-26820	12	18	communication	communication	NOUN
fbem-26820	12	19	strategies	strategy	NOUN
fbem-26820	12	20	to	to	PART
fbem-26820	12	21	help	help	VERB
fbem-26820	12	22	brands	brand	NOUN
fbem-26820	12	23	establish	establish	VERB
fbem-26820	12	24	emotional	emotional	ADJ
fbem-26820	12	25	connections	connection	NOUN
fbem-26820	12	26	in	in	ADP
fbem-26820	12	27	a	a	DET
fbem-26820	12	28	competitive	competitive	ADJ
fbem-26820	12	29	market	market	NOUN
fbem-26820	12	30	and	and	CCONJ
fbem-26820	12	31	achieve	achieve	VERB
fbem-26820	12	32	synchronous	synchronous	ADJ
fbem-26820	12	33	promotion	promotion	NOUN
fbem-26820	12	34	of	of	ADP
fbem-26820	12	35	business	business	NOUN
fbem-26820	12	36	goals	goal	NOUN
fbem-26820	12	37	and	and	CCONJ
fbem-26820	12	38	consumer	consumer	NOUN
fbem-26820	12	39	values	value	NOUN
fbem-26820	12	40	.	.	PUNCT
fbem-26820	13	1	2	2	X
fbem-26820	13	2	.	.	X
fbem-26820	13	3	research	research	NOUN
fbem-26820	13	4	objectives	objective	NOUN
fbem-26820	13	5	(	(	PUNCT
fbem-26820	13	6	1	1	X
fbem-26820	13	7	)	)	PUNCT
fbem-26820	13	8	analyze	analyze	VERB
fbem-26820	13	9	and	and	CCONJ
fbem-26820	13	10	summarize	summarize	VERB
fbem-26820	13	11	the	the	DET
fbem-26820	13	12	key	key	ADJ
fbem-26820	13	13	elements	element	NOUN
fbem-26820	13	14	of	of	ADP
fbem-26820	13	15	brand	brand	NOUN
fbem-26820	13	16	narrative	narrative	NOUN
fbem-26820	13	17	theory	theory	NOUN
fbem-26820	13	18	and	and	CCONJ
fbem-26820	13	19	story	story	NOUN
fbem-26820	13	20	communication	communication	NOUN
fbem-26820	13	21	,	,	PUNCT
fbem-26820	13	22	and	and	CCONJ
fbem-26820	13	23	how	how	SCONJ
fbem-26820	13	24	they	they	PRON
fbem-26820	13	25	work	work	VERB
fbem-26820	13	26	together	together	ADV
fbem-26820	13	27	to	to	PART
fbem-26820	13	28	shape	shape	VERB
fbem-26820	13	29	brand	brand	NOUN
fbem-26820	13	30	image	image	NOUN
fbem-26820	13	31	.	.	PUNCT
fbem-26820	14	1	the	the	DET
fbem-26820	14	2	goal	goal	NOUN
fbem-26820	14	3	is	be	AUX
fbem-26820	14	4	to	to	PART
fbem-26820	14	5	understand	understand	VERB
fbem-26820	14	6	how	how	SCONJ
fbem-26820	14	7	these	these	DET
fbem-26820	14	8	theories	theory	NOUN
fbem-26820	14	9	and	and	CCONJ
fbem-26820	14	10	concepts	concept	NOUN
fbem-26820	14	11	help	help	VERB
fbem-26820	14	12	companies	company	NOUN
fbem-26820	14	13	effectively	effectively	ADV
fbem-26820	14	14	communicate	communicate	VERB
fbem-26820	14	15	brand	brand	NOUN
fbem-26820	14	16	values	value	NOUN
fbem-26820	14	17	and	and	CCONJ
fbem-26820	14	18	ideas	idea	NOUN
fbem-26820	14	19	through	through	ADP
fbem-26820	14	20	storytelling	storytelle	VERB
fbem-26820	14	21	in	in	ADP
fbem-26820	14	22	the	the	DET
fbem-26820	14	23	context	context	NOUN
fbem-26820	14	24	of	of	ADP
fbem-26820	14	25	the	the	DET
fbem-26820	14	26	digital	digital	ADJ
fbem-26820	14	27	age	age	NOUN
fbem-26820	14	28	.	.	PUNCT
fbem-26820	15	1	(	(	PUNCT
fbem-26820	15	2	2	2	X
fbem-26820	15	3	)	)	PUNCT
fbem-26820	15	4	this	this	DET
fbem-26820	15	5	paper	paper	NOUN
fbem-26820	15	6	discusses	discuss	VERB
fbem-26820	15	7	the	the	DET
fbem-26820	15	8	presentation	presentation	NOUN
fbem-26820	15	9	and	and	CCONJ
fbem-26820	15	10	utility	utility	NOUN
fbem-26820	15	11	of	of	ADP
fbem-26820	15	12	narrative	narrative	NOUN
fbem-26820	15	13	themes	theme	NOUN
fbem-26820	15	14	in	in	ADP
fbem-26820	15	15	brand	brand	NOUN
fbem-26820	15	16	storytelling	storytelle	VERB
fbem-26820	15	17	communication	communication	NOUN
fbem-26820	15	18	,	,	PUNCT
fbem-26820	15	19	aiming	aim	VERB
fbem-26820	15	20	to	to	PART
fbem-26820	15	21	reveal	reveal	VERB
fbem-26820	15	22	how	how	SCONJ
fbem-26820	15	23	different	different	ADJ
fbem-26820	15	24	narrative	narrative	NOUN
fbem-26820	15	25	themes	theme	NOUN
fbem-26820	15	26	affect	affect	VERB
fbem-26820	15	27	consumers	consumer	NOUN
fbem-26820	15	28	'	'	PART
fbem-26820	15	29	cognition	cognition	NOUN
fbem-26820	15	30	,	,	PUNCT
fbem-26820	15	31	emotional	emotional	ADJ
fbem-26820	15	32	connection	connection	NOUN
fbem-26820	15	33	and	and	CCONJ
fbem-26820	15	34	behavioral	behavioral	ADJ
fbem-26820	15	35	response	response	NOUN
fbem-26820	15	36	to	to	ADP
fbem-26820	15	37	brands	brand	NOUN
fbem-26820	15	38	.	.	PUNCT
fbem-26820	16	1	the	the	DET
fbem-26820	16	2	goal	goal	NOUN
fbem-26820	16	3	was	be	AUX
fbem-26820	16	4	to	to	PART
fbem-26820	16	5	identify	identify	VERB
fbem-26820	16	6	which	which	DET
fbem-26820	16	7	narrative	narrative	NOUN
fbem-26820	16	8	themes	theme	NOUN
fbem-26820	16	9	were	be	AUX
fbem-26820	16	10	most	most	ADV
fbem-26820	16	11	effective	effective	ADJ
fbem-26820	16	12	and	and	CCONJ
fbem-26820	16	13	how	how	SCONJ
fbem-26820	16	14	to	to	PART
fbem-26820	16	15	incorporate	incorporate	VERB
fbem-26820	16	16	them	they	PRON
fbem-26820	16	17	into	into	ADP
fbem-26820	16	18	brand	brand	NOUN
fbem-26820	16	19	communication	communication	NOUN
fbem-26820	16	20	strategies	strategy	NOUN
fbem-26820	16	21	to	to	PART
fbem-26820	16	22	optimize	optimize	VERB
fbem-26820	16	23	brand	brand	NOUN
fbem-26820	16	24	image	image	NOUN
fbem-26820	16	25	.	.	PUNCT
fbem-26820	17	1	(	(	PUNCT
fbem-26820	17	2	3	3	X
fbem-26820	17	3	)	)	PUNCT
fbem-26820	17	4	systematically	systematically	ADV
fbem-26820	17	5	comb	comb	VERB
fbem-26820	17	6	and	and	CCONJ
fbem-26820	17	7	analyze	analyze	VERB
fbem-26820	17	8	the	the	DET
fbem-26820	17	9	role	role	NOUN
fbem-26820	17	10	and	and	CCONJ
fbem-26820	17	11	importance	importance	NOUN
fbem-26820	17	12	of	of	ADP
fbem-26820	17	13	narrative	narrative	ADJ
fbem-26820	17	14	structure	structure	NOUN
fbem-26820	17	15	(	(	PUNCT
fbem-26820	17	16	including	include	VERB
fbem-26820	17	17	characters	character	NOUN
fbem-26820	17	18	,	,	PUNCT
fbem-26820	17	19	plots	plot	NOUN
fbem-26820	17	20	,	,	PUNCT
fbem-26820	17	21	scenes	scene	NOUN
fbem-26820	17	22	,	,	PUNCT
fbem-26820	17	23	etc	etc	X
fbem-26820	17	24	.	.	X
fbem-26820	17	25	)	)	PUNCT
fbem-26820	18	1	in	in	ADP
fbem-26820	18	2	constructing	construct	VERB
fbem-26820	18	3	brand	brand	NOUN
fbem-26820	18	4	stories	story	NOUN
fbem-26820	18	5	.	.	PUNCT
fbem-26820	19	1	the	the	DET
fbem-26820	19	2	goal	goal	NOUN
fbem-26820	19	3	of	of	ADP
fbem-26820	19	4	this	this	DET
fbem-26820	19	5	study	study	NOUN
fbem-26820	19	6	is	be	AUX
fbem-26820	19	7	to	to	PART
fbem-26820	19	8	provide	provide	VERB
fbem-26820	19	9	specific	specific	ADJ
fbem-26820	19	10	strategic	strategic	ADJ
fbem-26820	19	11	suggestions	suggestion	NOUN
fbem-26820	19	12	to	to	PART
fbem-26820	19	13	help	help	VERB
fbem-26820	19	14	chinese	chinese	ADJ
fbem-26820	19	15	enterprises	enterprise	NOUN
fbem-26820	19	16	optimize	optimize	VERB
fbem-26820	19	17	their	their	PRON
fbem-26820	19	18	narrative	narrative	NOUN
fbem-26820	19	19	subjects	subject	NOUN
fbem-26820	19	20	,	,	PUNCT
fbem-26820	19	21	narrative	narrative	ADJ
fbem-26820	19	22	methods	method	NOUN
fbem-26820	19	23	and	and	CCONJ
fbem-26820	19	24	presentation	presentation	NOUN
fbem-26820	19	25	methods	method	NOUN
fbem-26820	19	26	,	,	PUNCT
fbem-26820	19	27	so	so	SCONJ
fbem-26820	19	28	as	as	SCONJ
fbem-26820	19	29	to	to	PART
fbem-26820	19	30	make	make	VERB
fbem-26820	19	31	more	more	ADV
fbem-26820	19	32	effective	effective	ADJ
fbem-26820	19	33	use	use	NOUN
fbem-26820	19	34	of	of	ADP
fbem-26820	19	35	storytelling	storytelle	VERB
fbem-26820	19	36	to	to	PART
fbem-26820	19	37	enhance	enhance	VERB
fbem-26820	19	38	brand	brand	NOUN
fbem-26820	19	39	appeal	appeal	NOUN
fbem-26820	19	40	and	and	CCONJ
fbem-26820	19	41	market	market	NOUN
fbem-26820	19	42	competitiveness	competitiveness	NOUN
fbem-26820	19	43	.	.	PUNCT
fbem-26820	20	1	3	3	X
fbem-26820	20	2	.	.	X
fbem-26820	20	3	literature	literature	PROPN
fbem-26820	20	4	review	review	PROPN
fbem-26820	20	5	brand	brand	NOUN
fbem-26820	20	6	narrative	narrative	NOUN
fbem-26820	20	7	covers	cover	VERB
fbem-26820	20	8	the	the	DET
fbem-26820	20	9	deeper	deep	ADJ
fbem-26820	20	10	brand	brand	NOUN
fbem-26820	20	11	connotation	connotation	NOUN
fbem-26820	20	12	displayed	display	VERB
fbem-26820	20	13	in	in	ADP
fbem-26820	20	14	brand	brand	NOUN
fbem-26820	20	15	communication	communication	NOUN
fbem-26820	20	16	activities	activity	NOUN
fbem-26820	20	17	.	.	PUNCT
fbem-26820	21	1	it	it	PRON
fbem-26820	21	2	is	be	AUX
fbem-26820	21	3	not	not	PART
fbem-26820	21	4	only	only	ADV
fbem-26820	21	5	a	a	DET
fbem-26820	21	6	simple	simple	ADJ
fbem-26820	21	7	presentation	presentation	NOUN
fbem-26820	21	8	of	of	ADP
fbem-26820	21	9	words	word	NOUN
fbem-26820	21	10	or	or	CCONJ
fbem-26820	21	11	images	image	NOUN
fbem-26820	21	12	,	,	PUNCT
fbem-26820	21	13	but	but	CCONJ
fbem-26820	21	14	also	also	ADV
fbem-26820	21	15	an	an	DET
fbem-26820	21	16	intuitive	intuitive	ADJ
fbem-26820	21	17	display	display	NOUN
fbem-26820	21	18	of	of	ADP
fbem-26820	21	19	the	the	DET
fbem-26820	21	20	cultural	cultural	ADJ
fbem-26820	21	21	background	background	NOUN
fbem-26820	21	22	,	,	PUNCT
fbem-26820	21	23	value	value	NOUN
fbem-26820	21	24	concept	concept	NOUN
fbem-26820	21	25	and	and	CCONJ
fbem-26820	21	26	appeal	appeal	NOUN
fbem-26820	21	27	point	point	NOUN
fbem-26820	21	28	of	of	ADP
fbem-26820	21	29	the	the	DET
fbem-26820	21	30	product	product	NOUN
fbem-26820	21	31	.	.	PUNCT
fbem-26820	22	1	lawrence	lawrence	PROPN
fbem-26820	22	2	vicente	vicente	PROPN
fbem-26820	22	3	first	first	ADV
fbem-26820	22	4	introduced	introduce	VERB
fbem-26820	22	5	the	the	DET
fbem-26820	22	6	core	core	NOUN
fbem-26820	22	7	concept	concept	NOUN
fbem-26820	22	8	of	of	ADP
fbem-26820	22	9	brand	brand	NOUN
fbem-26820	22	10	narrative	narrative	NOUN
fbem-26820	22	11	.	.	PUNCT
fbem-26820	23	1	he	he	PRON
fbem-26820	23	2	conducted	conduct	VERB
fbem-26820	23	3	an	an	DET
fbem-26820	23	4	in	in	ADP
fbem-26820	23	5	-	-	PUNCT
fbem-26820	23	6	depth	depth	NOUN
fbem-26820	23	7	analysis	analysis	NOUN
fbem-26820	23	8	of	of	ADP
fbem-26820	23	9	the	the	DET
fbem-26820	23	10	three	three	NUM
fbem-26820	23	11	main	main	ADJ
fbem-26820	23	12	aspects	aspect	NOUN
fbem-26820	23	13	of	of	ADP
fbem-26820	23	14	brand	brand	NOUN
fbem-26820	23	15	narrative	narrative	NOUN
fbem-26820	23	16	,	,	PUNCT
fbem-26820	23	17	including	include	VERB
fbem-26820	23	18	narrative	narrative	NOUN
fbem-26820	23	19	elements	element	NOUN
fbem-26820	23	20	,	,	PUNCT
fbem-26820	23	21	types	type	NOUN
fbem-26820	23	22	and	and	CCONJ
fbem-26820	23	23	strategies	strategy	NOUN
fbem-26820	23	24	,	,	PUNCT
fbem-26820	23	25	and	and	CCONJ
fbem-26820	23	26	studied	study	VERB
fbem-26820	23	27	how	how	SCONJ
fbem-26820	23	28	companies	company	NOUN
fbem-26820	23	29	use	use	VERB
fbem-26820	23	30	these	these	DET
fbem-26820	23	31	aspects	aspect	NOUN
fbem-26820	23	32	to	to	PART
fbem-26820	23	33	build	build	VERB
fbem-26820	23	34	brands	brand	NOUN
fbem-26820	23	35	that	that	PRON
fbem-26820	23	36	are	be	AUX
fbem-26820	23	37	popular	popular	ADJ
fbem-26820	23	38	with	with	ADP
fbem-26820	23	39	consumers	consumer	NOUN
fbem-26820	23	40	.	.	PUNCT
fbem-26820	24	1	3.1	3.1	NUM
fbem-26820	24	2	.	.	PUNCT
fbem-26820	25	1	a	a	DET
fbem-26820	25	2	study	study	NOUN
fbem-26820	25	3	on	on	ADP
fbem-26820	25	4	the	the	DET
fbem-26820	25	5	theoretical	theoretical	ADJ
fbem-26820	25	6	framework	framework	NOUN
fbem-26820	25	7	of	of	ADP
fbem-26820	25	8	brand	brand	NOUN
fbem-26820	25	9	narrative	narrative	NOUN
fbem-26820	25	10	wang	wang	PROPN
fbem-26820	25	11	tao	tao	PROPN
fbem-26820	25	12	(	(	PUNCT
fbem-26820	25	13	2011	2011	NUM
fbem-26820	25	14	)	)	PUNCT
fbem-26820	25	15	et	et	PROPN
fbem-26820	25	16	al	al	PROPN
fbem-26820	25	17	.	.	PROPN
fbem-26820	25	18	established	establish	VERB
fbem-26820	25	19	the	the	DET
fbem-26820	25	20	theoretical	theoretical	ADJ
fbem-26820	25	21	framework	framework	NOUN
fbem-26820	25	22	of	of	ADP
fbem-26820	25	23	brand	brand	NOUN
fbem-26820	25	24	narrative	narrative	NOUN
fbem-26820	25	25	based	base	VERB
fbem-26820	25	26	on	on	ADP
fbem-26820	25	27	narrative	narrative	NOUN
fbem-26820	25	28	theory	theory	NOUN
fbem-26820	25	29	in	in	ADP
fbem-26820	25	30	storytelling	storytelling	NOUN
fbem-26820	25	31	and	and	CCONJ
fbem-26820	25	32	branding	branding	NOUN
fbem-26820	25	33	:	:	PUNCT
fbem-26820	25	34	brand	brand	NOUN
fbem-26820	25	35	narrative	narrative	NOUN
fbem-26820	25	36	theory	theory	NOUN
fbem-26820	25	37	of	of	ADP
fbem-26820	25	38	constructing	construct	VERB
fbem-26820	25	39	and	and	CCONJ
fbem-26820	25	40	spreading	spread	VERB
fbem-26820	25	41	story	story	NOUN
fbem-26820	25	42	-	-	PUNCT
fbem-26820	25	43	case	case	NOUN
fbem-26820	25	44	study	study	NOUN
fbem-26820	25	45	based	base	VERB
fbem-26820	25	46	on	on	ADP
fbem-26820	25	47	daphne	daphne	PROPN
fbem-26820	25	48	brand	brand	PROPN
fbem-26820	25	49	,	,	PUNCT
fbem-26820	25	50	and	and	CCONJ
fbem-26820	25	51	took	take	VERB
fbem-26820	25	52	daphne	daphne	PROPN
fbem-26820	25	53	brand	brand	PROPN
fbem-26820	25	54	as	as	ADP
fbem-26820	25	55	an	an	DET
fbem-26820	25	56	example	example	NOUN
fbem-26820	25	57	for	for	ADP
fbem-26820	25	58	empirical	empirical	ADJ
fbem-26820	25	59	research	research	NOUN
fbem-26820	25	60	.	.	PUNCT
fbem-26820	26	1	peng	peng	PROPN
fbem-26820	26	2	chuanxin	chuanxin	PROPN
fbem-26820	26	3	(	(	PUNCT
fbem-26820	26	4	2012	2012	NUM
fbem-26820	26	5	)	)	PUNCT
fbem-26820	26	6	introduced	introduce	VERB
fbem-26820	26	7	narrative	narrative	NOUN
fbem-26820	26	8	theory	theory	NOUN
fbem-26820	26	9	into	into	ADP
fbem-26820	26	10	brand	brand	NOUN
fbem-26820	26	11	theory	theory	NOUN
fbem-26820	26	12	research	research	NOUN
fbem-26820	26	13	in	in	ADP
fbem-26820	26	14	research	research	NOUN
fbem-26820	26	15	on	on	ADP
fbem-26820	26	16	brand	brand	NOUN
fbem-26820	26	17	narrative	narrative	NOUN
fbem-26820	26	18	theory	theory	NOUN
fbem-26820	26	19	:	:	PUNCT
fbem-26820	26	20	construction	construction	NOUN
fbem-26820	26	21	and	and	CCONJ
fbem-26820	26	22	communication	communication	NOUN
fbem-26820	26	23	of	of	ADP
fbem-26820	26	24	brand	brand	NOUN
fbem-26820	26	25	story	story	NOUN
fbem-26820	26	26	,	,	PUNCT
fbem-26820	26	27	explored	explore	VERB
fbem-26820	26	28	how	how	SCONJ
fbem-26820	26	29	brand	brand	NOUN
fbem-26820	26	30	was	be	AUX
fbem-26820	26	31	shaped	shape	VERB
fbem-26820	26	32	and	and	CCONJ
fbem-26820	26	33	disseminated	disseminate	VERB
fbem-26820	26	34	from	from	ADP
fbem-26820	26	35	the	the	DET
fbem-26820	26	36	perspective	perspective	NOUN
fbem-26820	26	37	and	and	CCONJ
fbem-26820	26	38	method	method	NOUN
fbem-26820	26	39	of	of	ADP
fbem-26820	26	40	narratology	narratology	NOUN
fbem-26820	26	41	,	,	PUNCT
fbem-26820	26	42	and	and	CCONJ
fbem-26820	26	43	perfected	perfect	VERB
fbem-26820	26	44	the	the	DET
fbem-26820	26	45	basic	basic	ADJ
fbem-26820	26	46	theoretical	theoretical	ADJ
fbem-26820	26	47	framework	framework	NOUN
fbem-26820	26	48	of	of	ADP
fbem-26820	26	49	brand	brand	NOUN
fbem-26820	26	50	narrative	narrative	NOUN
fbem-26820	26	51	theory	theory	NOUN
fbem-26820	26	52	through	through	ADP
fbem-26820	26	53	theoretical	theoretical	ADJ
fbem-26820	26	54	deduction	deduction	NOUN
fbem-26820	26	55	and	and	CCONJ
fbem-26820	26	56	empirical	empirical	ADJ
fbem-26820	26	57	test	test	NOUN
fbem-26820	26	58	.	.	PUNCT
fbem-26820	27	1	adam	adam	PROPN
fbem-26820	27	2	j.	j.	PROPN
fbem-26820	27	3	mills	mills	PROPN
fbem-26820	27	4	joby	joby	PROPN
fbem-26820	27	5	john	john	PROPN
fbem-26820	27	6	(	(	PUNCT
fbem-26820	27	7	2021	2021	NUM
fbem-26820	27	8	)	)	PUNCT
fbem-26820	27	9	analyzes	analyze	VERB
fbem-26820	27	10	from	from	ADP
fbem-26820	27	11	the	the	DET
fbem-26820	27	12	perspective	perspective	NOUN
fbem-26820	27	13	of	of	ADP
fbem-26820	27	14	brand	brand	NOUN
fbem-26820	27	15	marketing	marketing	NOUN
fbem-26820	27	16	strategy	strategy	NOUN
fbem-26820	27	17	,	,	PUNCT
fbem-26820	27	18	using	use	VERB
fbem-26820	27	19	narrative	narrative	NOUN
fbem-26820	27	20	and	and	CCONJ
fbem-26820	27	21	literary	literary	ADJ
fbem-26820	27	22	theory	theory	NOUN
fbem-26820	27	23	to	to	PART
fbem-26820	27	24	provide	provide	VERB
fbem-26820	27	25	information	information	NOUN
fbem-26820	27	26	and	and	CCONJ
fbem-26820	27	27	definition	definition	NOUN
fbem-26820	27	28	for	for	ADP
fbem-26820	27	29	brand	brand	NOUN
fbem-26820	27	30	story	story	NOUN
fbem-26820	27	31	structure	structure	NOUN
fbem-26820	27	32	in	in	ADP
fbem-26820	27	33	marketing	marketing	NOUN
fbem-26820	27	34	,	,	PUNCT
fbem-26820	27	35	and	and	CCONJ
fbem-26820	27	36	proposes	propose	VERB
fbem-26820	27	37	a	a	DET
fbem-26820	27	38	conceptual	conceptual	ADJ
fbem-26820	27	39	121	121	NUM
fbem-26820	27	40	framework	framework	NOUN
fbem-26820	27	41	for	for	ADP
fbem-26820	27	42	brand	brand	NOUN
fbem-26820	27	43	story	story	NOUN
fbem-26820	27	44	theory	theory	NOUN
fbem-26820	27	45	construction	construction	NOUN
fbem-26820	27	46	.	.	PUNCT
fbem-26820	28	1	duan	duan	PROPN
fbem-26820	28	2	chunlin	chunlin	PROPN
fbem-26820	28	3	and	and	CCONJ
fbem-26820	28	4	lin	lin	PROPN
fbem-26820	28	5	zekun	zekun	PROPN
fbem-26820	28	6	(	(	PUNCT
fbem-26820	28	7	2018	2018	NUM
fbem-26820	28	8	)	)	PUNCT
fbem-26820	28	9	put	put	VERB
fbem-26820	28	10	forward	forward	ADV
fbem-26820	28	11	the	the	DET
fbem-26820	28	12	principle	principle	NOUN
fbem-26820	28	13	of	of	ADP
fbem-26820	28	14	"	"	PUNCT
fbem-26820	28	15	consistency	consistency	NOUN
fbem-26820	28	16	,	,	PUNCT
fbem-26820	28	17	difference	difference	NOUN
fbem-26820	28	18	,	,	PUNCT
fbem-26820	28	19	conciseness	conciseness	NOUN
fbem-26820	28	20	and	and	CCONJ
fbem-26820	28	21	integrity	integrity	NOUN
fbem-26820	28	22	"	"	PUNCT
fbem-26820	28	23	in	in	ADP
fbem-26820	28	24	telling	tell	VERB
fbem-26820	28	25	chinese	chinese	ADJ
fbem-26820	28	26	stories	story	NOUN
fbem-26820	28	27	from	from	ADP
fbem-26820	28	28	the	the	DET
fbem-26820	28	29	perspective	perspective	NOUN
fbem-26820	28	30	of	of	ADP
fbem-26820	28	31	communication	communication	NOUN
fbem-26820	28	32	science	science	NOUN
fbem-26820	28	33	,	,	PUNCT
fbem-26820	28	34	and	and	CCONJ
fbem-26820	28	35	initially	initially	ADV
fbem-26820	28	36	systematically	systematically	ADV
fbem-26820	28	37	constructed	construct	VERB
fbem-26820	28	38	the	the	DET
fbem-26820	28	39	narrative	narrative	NOUN
fbem-26820	28	40	theoretical	theoretical	ADJ
fbem-26820	28	41	framework	framework	NOUN
fbem-26820	28	42	system	system	NOUN
fbem-26820	28	43	of	of	ADP
fbem-26820	28	44	"	"	PUNCT
fbem-26820	28	45	telling	tell	VERB
fbem-26820	28	46	chinese	chinese	ADJ
fbem-26820	28	47	stories	story	NOUN
fbem-26820	28	48	well	well	ADV
fbem-26820	28	49	"	"	PUNCT
fbem-26820	28	50	.	.	PUNCT
fbem-26820	29	1	cao	cao	PROPN
fbem-26820	29	2	yuyue	yuyue	PROPN
fbem-26820	29	3	(	(	PUNCT
fbem-26820	29	4	2020	2020	NUM
fbem-26820	29	5	)	)	PUNCT
fbem-26820	29	6	considers	consider	VERB
fbem-26820	29	7	the	the	DET
fbem-26820	29	8	scene	scene	NOUN
fbem-26820	29	9	elements	element	NOUN
fbem-26820	29	10	and	and	CCONJ
fbem-26820	29	11	empathy	empathy	ADJ
fbem-26820	29	12	effects	effect	NOUN
fbem-26820	29	13	in	in	ADP
fbem-26820	29	14	the	the	DET
fbem-26820	29	15	mobile	mobile	ADJ
fbem-26820	29	16	internet	internet	NOUN
fbem-26820	29	17	era	era	NOUN
fbem-26820	29	18	in	in	ADP
fbem-26820	29	19	scene	scene	NOUN
fbem-26820	29	20	and	and	CCONJ
fbem-26820	29	21	empathy	empathy	NOUN
fbem-26820	29	22	:	:	PUNCT
fbem-26820	29	23	conceptual	conceptual	ADJ
fbem-26820	29	24	innovation	innovation	NOUN
fbem-26820	29	25	and	and	CCONJ
fbem-26820	29	26	practical	practical	ADJ
fbem-26820	29	27	exploration	exploration	NOUN
fbem-26820	29	28	of	of	ADP
fbem-26820	29	29	brand	brand	NOUN
fbem-26820	29	30	narrative	narrative	NOUN
fbem-26820	29	31	theory	theory	NOUN
fbem-26820	29	32	,	,	PUNCT
fbem-26820	29	33	and	and	CCONJ
fbem-26820	29	34	expands	expand	VERB
fbem-26820	29	35	the	the	DET
fbem-26820	29	36	brand	brand	NOUN
fbem-26820	29	37	narrative	narrative	NOUN
fbem-26820	29	38	theory	theory	NOUN
fbem-26820	29	39	viewpoint	viewpoint	NOUN
fbem-26820	29	40	.	.	PUNCT
fbem-26820	30	1	she	she	PRON
fbem-26820	30	2	wenting	wente	VERB
fbem-26820	30	3	and	and	CCONJ
fbem-26820	30	4	zhang	zhang	PROPN
fbem-26820	30	5	dalu	dalu	PROPN
fbem-26820	30	6	(	(	PUNCT
fbem-26820	30	7	2023	2023	NUM
fbem-26820	30	8	)	)	PUNCT
fbem-26820	30	9	proposed	propose	VERB
fbem-26820	30	10	a	a	DET
fbem-26820	30	11	brand	brand	NOUN
fbem-26820	30	12	story	story	NOUN
fbem-26820	30	13	construction	construction	NOUN
fbem-26820	30	14	method	method	NOUN
fbem-26820	30	15	aiming	aim	VERB
fbem-26820	30	16	at	at	ADP
fbem-26820	30	17	empathy	empathy	NOUN
fbem-26820	30	18	through	through	ADP
fbem-26820	30	19	the	the	DET
fbem-26820	30	20	study	study	NOUN
fbem-26820	30	21	of	of	ADP
fbem-26820	30	22	brand	brand	NOUN
fbem-26820	30	23	narrative	narrative	NOUN
fbem-26820	30	24	theory	theory	NOUN
fbem-26820	30	25	.	.	PUNCT
fbem-26820	31	1	the	the	DET
fbem-26820	31	2	author	author	NOUN
fbem-26820	31	3	believes	believe	VERB
fbem-26820	31	4	that	that	SCONJ
fbem-26820	31	5	the	the	DET
fbem-26820	31	6	theoretical	theoretical	ADJ
fbem-26820	31	7	framework	framework	NOUN
fbem-26820	31	8	of	of	ADP
fbem-26820	31	9	brand	brand	NOUN
fbem-26820	31	10	narrative	narrative	NOUN
fbem-26820	31	11	consists	consist	VERB
fbem-26820	31	12	of	of	ADP
fbem-26820	31	13	three	three	NUM
fbem-26820	31	14	parts	part	NOUN
fbem-26820	31	15	:	:	PUNCT
fbem-26820	31	16	theme	theme	NOUN
fbem-26820	31	17	,	,	PUNCT
fbem-26820	31	18	structure	structure	NOUN
fbem-26820	31	19	(	(	PUNCT
fbem-26820	31	20	character	character	NOUN
fbem-26820	31	21	,	,	PUNCT
fbem-26820	31	22	plot	plot	NOUN
fbem-26820	31	23	,	,	PUNCT
fbem-26820	31	24	scene	scene	NOUN
fbem-26820	31	25	)	)	PUNCT
fbem-26820	31	26	and	and	CCONJ
fbem-26820	31	27	narrative	narrative	NOUN
fbem-26820	31	28	principles	principle	NOUN
fbem-26820	31	29	,	,	PUNCT
fbem-26820	31	30	and	and	CCONJ
fbem-26820	31	31	its	its	PRON
fbem-26820	31	32	content	content	NOUN
fbem-26820	31	33	is	be	AUX
fbem-26820	31	34	rich	rich	ADJ
fbem-26820	31	35	enough	enough	ADV
fbem-26820	31	36	to	to	PART
fbem-26820	31	37	provide	provide	VERB
fbem-26820	31	38	a	a	DET
fbem-26820	31	39	solid	solid	ADJ
fbem-26820	31	40	theoretical	theoretical	ADJ
fbem-26820	31	41	support	support	NOUN
fbem-26820	31	42	for	for	ADP
fbem-26820	31	43	this	this	DET
fbem-26820	31	44	paper	paper	NOUN
fbem-26820	31	45	.	.	PUNCT
fbem-26820	32	1	3.2	3.2	NUM
fbem-26820	32	2	.	.	PUNCT
fbem-26820	33	1	a	a	DET
fbem-26820	33	2	study	study	NOUN
fbem-26820	33	3	on	on	ADP
fbem-26820	33	4	story	story	NOUN
fbem-26820	33	5	-	-	PUNCT
fbem-26820	33	6	based	base	VERB
fbem-26820	33	7	communication	communication	NOUN
fbem-26820	33	8	most	most	ADJ
fbem-26820	33	9	of	of	ADP
fbem-26820	33	10	the	the	DET
fbem-26820	33	11	foreign	foreign	ADJ
fbem-26820	33	12	researches	research	NOUN
fbem-26820	33	13	on	on	ADP
fbem-26820	33	14	brand	brand	NOUN
fbem-26820	33	15	story	story	NOUN
fbem-26820	33	16	-	-	PUNCT
fbem-26820	33	17	based	base	VERB
fbem-26820	33	18	communication	communication	NOUN
fbem-26820	33	19	focus	focus	NOUN
fbem-26820	33	20	on	on	ADP
fbem-26820	33	21	story	story	NOUN
fbem-26820	33	22	-	-	PUNCT
fbem-26820	33	23	based	base	VERB
fbem-26820	33	24	advertising	advertising	NOUN
fbem-26820	33	25	,	,	PUNCT
fbem-26820	33	26	which	which	PRON
fbem-26820	33	27	is	be	AUX
fbem-26820	33	28	supported	support	VERB
fbem-26820	33	29	by	by	ADP
fbem-26820	33	30	semiotics	semiotic	NOUN
fbem-26820	33	31	.	.	PUNCT
fbem-26820	34	1	in	in	ADP
fbem-26820	34	2	his	his	PRON
fbem-26820	34	3	book	book	NOUN
fbem-26820	34	4	consumer	consumer	NOUN
fbem-26820	34	5	society	society	NOUN
fbem-26820	34	6	,	,	PUNCT
fbem-26820	34	7	bankov	bankov	NOUN
fbem-26820	34	8	analyzes	analyze	VERB
fbem-26820	34	9	the	the	DET
fbem-26820	34	10	role	role	NOUN
fbem-26820	34	11	of	of	ADP
fbem-26820	34	12	advertising	advertising	NOUN
fbem-26820	34	13	in	in	ADP
fbem-26820	34	14	consumer	consumer	NOUN
fbem-26820	34	15	society	society	NOUN
fbem-26820	34	16	and	and	CCONJ
fbem-26820	34	17	points	point	VERB
fbem-26820	34	18	out	out	ADP
fbem-26820	34	19	that	that	SCONJ
fbem-26820	34	20	advertising	advertising	NOUN
fbem-26820	34	21	is	be	AUX
fbem-26820	34	22	a	a	DET
fbem-26820	34	23	symbol	symbol	NOUN
fbem-26820	34	24	machine	machine	NOUN
fbem-26820	34	25	,	,	PUNCT
fbem-26820	34	26	which	which	PRON
fbem-26820	34	27	transmits	transmit	VERB
fbem-26820	34	28	brand	brand	NOUN
fbem-26820	34	29	values	value	NOUN
fbem-26820	34	30	,	,	PUNCT
fbem-26820	34	31	cultural	cultural	ADJ
fbem-26820	34	32	concepts	concept	NOUN
fbem-26820	34	33	and	and	CCONJ
fbem-26820	34	34	other	other	ADJ
fbem-26820	34	35	information	information	NOUN
fbem-26820	34	36	to	to	ADP
fbem-26820	34	37	consumers	consumer	NOUN
fbem-26820	34	38	,	,	PUNCT
fbem-26820	34	39	thus	thus	ADV
fbem-26820	34	40	shaping	shape	VERB
fbem-26820	34	41	consumers	consumer	NOUN
fbem-26820	34	42	'	'	PART
fbem-26820	34	43	identity	identity	NOUN
fbem-26820	34	44	and	and	CCONJ
fbem-26820	34	45	loyalty	loyalty	NOUN
fbem-26820	34	46	to	to	ADP
fbem-26820	34	47	brands	brand	NOUN
fbem-26820	34	48	.	.	PUNCT
fbem-26820	35	1	in	in	ADP
fbem-26820	35	2	his	his	PRON
fbem-26820	35	3	book	book	NOUN
fbem-26820	35	4	cognitive	cognitive	ADJ
fbem-26820	35	5	draft	draft	NOUN
fbem-26820	35	6	,	,	PUNCT
fbem-26820	35	7	sequence	sequence	NOUN
fbem-26820	35	8	,	,	PUNCT
fbem-26820	35	9	story	story	NOUN
fbem-26820	35	10	:	:	PUNCT
fbem-26820	35	11	elements	element	NOUN
fbem-26820	35	12	of	of	ADP
fbem-26820	35	13	post	post	ADJ
fbem-26820	35	14	-	-	ADJ
fbem-26820	35	15	classical	classical	ADJ
fbem-26820	35	16	narrative	narrative	NOUN
fbem-26820	35	17	,	,	PUNCT
fbem-26820	35	18	david	david	PROPN
fbem-26820	35	19	herman	herman	PROPN
fbem-26820	35	20	,	,	PUNCT
fbem-26820	35	21	an	an	DET
fbem-26820	35	22	american	american	ADJ
fbem-26820	35	23	narrator	narrator	NOUN
fbem-26820	35	24	,	,	PUNCT
fbem-26820	35	25	expands	expand	VERB
fbem-26820	35	26	the	the	DET
fbem-26820	35	27	scope	scope	NOUN
fbem-26820	35	28	of	of	ADP
fbem-26820	35	29	narrative	narrative	ADJ
fbem-26820	35	30	research	research	NOUN
fbem-26820	35	31	from	from	ADP
fbem-26820	35	32	literature	literature	NOUN
fbem-26820	35	33	to	to	ADP
fbem-26820	35	34	music	music	NOUN
fbem-26820	35	35	,	,	PUNCT
fbem-26820	35	36	film	film	NOUN
fbem-26820	35	37	,	,	PUNCT
fbem-26820	35	38	drama	drama	NOUN
fbem-26820	35	39	and	and	CCONJ
fbem-26820	35	40	dance	dance	NOUN
fbem-26820	35	41	,	,	PUNCT
fbem-26820	35	42	involving	involve	VERB
fbem-26820	35	43	narrative	narrative	NOUN
fbem-26820	35	44	works	work	NOUN
fbem-26820	35	45	with	with	ADP
fbem-26820	35	46	cultural	cultural	ADJ
fbem-26820	35	47	significance	significance	NOUN
fbem-26820	35	48	in	in	ADP
fbem-26820	35	49	various	various	ADJ
fbem-26820	35	50	media	medium	NOUN
fbem-26820	35	51	.	.	PUNCT
fbem-26820	36	1	with	with	ADP
fbem-26820	36	2	the	the	DET
fbem-26820	36	3	wide	wide	ADJ
fbem-26820	36	4	application	application	NOUN
fbem-26820	36	5	of	of	ADP
fbem-26820	36	6	narratology	narratology	NOUN
fbem-26820	36	7	in	in	ADP
fbem-26820	36	8	different	different	ADJ
fbem-26820	36	9	disciplines	discipline	NOUN
fbem-26820	36	10	,	,	PUNCT
fbem-26820	36	11	there	there	PRON
fbem-26820	36	12	are	be	VERB
fbem-26820	36	13	more	more	ADV
fbem-26820	36	14	and	and	CCONJ
fbem-26820	36	15	more	more	ADJ
fbem-26820	36	16	researches	research	NOUN
fbem-26820	36	17	on	on	ADP
fbem-26820	36	18	advertising	advertising	NOUN
fbem-26820	36	19	narration	narration	NOUN
fbem-26820	36	20	.	.	PUNCT
fbem-26820	37	1	from	from	ADP
fbem-26820	37	2	the	the	DET
fbem-26820	37	3	research	research	NOUN
fbem-26820	37	4	scope	scope	NOUN
fbem-26820	37	5	,	,	PUNCT
fbem-26820	37	6	the	the	DET
fbem-26820	37	7	domestic	domestic	ADJ
fbem-26820	37	8	research	research	NOUN
fbem-26820	37	9	on	on	ADP
fbem-26820	37	10	"	"	PUNCT
fbem-26820	37	11	storybased	storybase	VERB
fbem-26820	37	12	communication	communication	NOUN
fbem-26820	37	13	"	"	PUNCT
fbem-26820	37	14	involves	involve	VERB
fbem-26820	37	15	many	many	ADJ
fbem-26820	37	16	media	medium	NOUN
fbem-26820	37	17	fields	field	NOUN
fbem-26820	37	18	,	,	PUNCT
fbem-26820	37	19	such	such	ADJ
fbem-26820	37	20	as	as	ADP
fbem-26820	37	21	tv	tv	NOUN
fbem-26820	37	22	news	news	NOUN
fbem-26820	37	23	reports	report	NOUN
fbem-26820	37	24	,	,	PUNCT
fbem-26820	37	25	documentaries	documentary	NOUN
fbem-26820	37	26	,	,	PUNCT
fbem-26820	37	27	variety	variety	NOUN
fbem-26820	37	28	shows	show	NOUN
fbem-26820	37	29	,	,	PUNCT
fbem-26820	37	30	short	short	ADJ
fbem-26820	37	31	video	video	NOUN
fbem-26820	37	32	,	,	PUNCT
fbem-26820	37	33	etc	etc	X
fbem-26820	37	34	.	.	X
fbem-26820	37	35	,	,	PUNCT
fbem-26820	37	36	and	and	CCONJ
fbem-26820	37	37	studies	study	NOUN
fbem-26820	37	38	the	the	DET
fbem-26820	37	39	narrative	narrative	NOUN
fbem-26820	37	40	skills	skill	NOUN
fbem-26820	37	41	,	,	PUNCT
fbem-26820	37	42	strategies	strategy	NOUN
fbem-26820	37	43	,	,	PUNCT
fbem-26820	37	44	narrative	narrative	ADJ
fbem-26820	37	45	characteristics	characteristic	NOUN
fbem-26820	37	46	and	and	CCONJ
fbem-26820	37	47	narrative	narrative	NOUN
fbem-26820	37	48	modes	mode	NOUN
fbem-26820	37	49	of	of	ADP
fbem-26820	37	50	"	"	PUNCT
fbem-26820	37	51	story	story	NOUN
fbem-26820	37	52	-	-	PUNCT
fbem-26820	37	53	based	base	VERB
fbem-26820	37	54	communication	communication	NOUN
fbem-26820	37	55	.	.	PUNCT
fbem-26820	37	56	"	"	PUNCT
fbem-26820	38	1	for	for	ADP
fbem-26820	38	2	example	example	NOUN
fbem-26820	38	3	,	,	PUNCT
fbem-26820	38	4	tan	tan	PROPN
fbem-26820	38	5	yong	yong	PROPN
fbem-26820	39	1	'	'	PROPN
fbem-26820	39	2	er	er	INTJ
fbem-26820	39	3	et	et	PROPN
fbem-26820	39	4	al	al	PROPN
fbem-26820	39	5	.	.	PROPN
fbem-26820	40	1	(	(	PUNCT
fbem-26820	40	2	2023	2023	NUM
fbem-26820	40	3	)	)	PUNCT
fbem-26820	40	4	analyzed	analyze	VERB
fbem-26820	40	5	the	the	DET
fbem-26820	40	6	narrative	narrative	NOUN
fbem-26820	40	7	plot	plot	NOUN
fbem-26820	40	8	,	,	PUNCT
fbem-26820	40	9	angle	angle	NOUN
fbem-26820	40	10	and	and	CCONJ
fbem-26820	40	11	scene	scene	NOUN
fbem-26820	40	12	from	from	ADP
fbem-26820	40	13	the	the	DET
fbem-26820	40	14	three	three	NUM
fbem-26820	40	15	dimensions	dimension	NOUN
fbem-26820	40	16	of	of	ADP
fbem-26820	40	17	narrative	narrative	NOUN
fbem-26820	40	18	plot	plot	NOUN
fbem-26820	40	19	,	,	PUNCT
fbem-26820	40	20	angle	angle	NOUN
fbem-26820	40	21	and	and	CCONJ
fbem-26820	40	22	scene	scene	NOUN
fbem-26820	40	23	in	in	ADP
fbem-26820	40	24	"	"	PUNCT
fbem-26820	40	25	exploration	exploration	NOUN
fbem-26820	40	26	of	of	ADP
fbem-26820	40	27	story	story	NOUN
fbem-26820	40	28	-	-	PUNCT
fbem-26820	40	29	telling	tell	VERB
fbem-26820	40	30	communication	communication	NOUN
fbem-26820	40	31	strategy	strategy	NOUN
fbem-26820	40	32	of	of	ADP
fbem-26820	40	33	short	short	ADJ
fbem-26820	40	34	video	video	NOUN
fbem-26820	40	35	news	news	NOUN
fbem-26820	40	36	in	in	ADP
fbem-26820	40	37	the	the	DET
fbem-26820	40	38	context	context	NOUN
fbem-26820	40	39	of	of	ADP
fbem-26820	40	40	media	medium	NOUN
fbem-26820	40	41	integration	integration	NOUN
fbem-26820	40	42	,	,	PUNCT
fbem-26820	40	43	"	"	PUNCT
fbem-26820	40	44	emphasizing	emphasize	VERB
fbem-26820	40	45	the	the	DET
fbem-26820	40	46	importance	importance	NOUN
fbem-26820	40	47	of	of	ADP
fbem-26820	40	48	storytelling	storytelle	VERB
fbem-26820	40	49	and	and	CCONJ
fbem-26820	40	50	interesting	interesting	ADJ
fbem-26820	40	51	presentation	presentation	NOUN
fbem-26820	40	52	of	of	ADP
fbem-26820	40	53	communication	communication	NOUN
fbem-26820	40	54	content	content	NOUN
fbem-26820	40	55	in	in	ADP
fbem-26820	40	56	news	news	NOUN
fbem-26820	40	57	dissemination	dissemination	NOUN
fbem-26820	40	58	of	of	ADP
fbem-26820	40	59	short	short	ADJ
fbem-26820	40	60	video	video	NOUN
fbem-26820	40	61	.	.	PUNCT
fbem-26820	41	1	li	li	PROPN
fbem-26820	41	2	ziqing	ziqing	PROPN
fbem-26820	41	3	(	(	PUNCT
fbem-26820	41	4	2023	2023	NUM
fbem-26820	41	5	)	)	PUNCT
fbem-26820	41	6	thinks	think	VERB
fbem-26820	41	7	that	that	SCONJ
fbem-26820	41	8	documentaries	documentary	NOUN
fbem-26820	41	9	that	that	PRON
fbem-26820	41	10	can	can	AUX
fbem-26820	41	11	tell	tell	VERB
fbem-26820	41	12	stories	story	NOUN
fbem-26820	41	13	well	well	ADV
fbem-26820	41	14	should	should	AUX
fbem-26820	41	15	have	have	VERB
fbem-26820	41	16	fine	fine	ADJ
fbem-26820	41	17	themes	theme	NOUN
fbem-26820	41	18	,	,	PUNCT
fbem-26820	41	19	delicate	delicate	ADJ
fbem-26820	41	20	plot	plot	NOUN
fbem-26820	41	21	laying	laying	NOUN
fbem-26820	41	22	,	,	PUNCT
fbem-26820	41	23	touching	touching	ADJ
fbem-26820	41	24	nuances	nuance	NOUN
fbem-26820	41	25	,	,	PUNCT
fbem-26820	41	26	smooth	smooth	ADJ
fbem-26820	41	27	narrative	narrative	NOUN
fbem-26820	41	28	rhythm	rhythm	NOUN
fbem-26820	41	29	and	and	CCONJ
fbem-26820	41	30	exciting	exciting	ADJ
fbem-26820	41	31	suspense	suspense	NOUN
fbem-26820	41	32	setting	set	VERB
fbem-26820	41	33	in	in	ADP
fbem-26820	41	34	narration	narration	NOUN
fbem-26820	41	35	,	,	PUNCT
fbem-26820	41	36	and	and	CCONJ
fbem-26820	41	37	uses	use	VERB
fbem-26820	41	38	land	land	NOUN
fbem-26820	41	39	of	of	ADP
fbem-26820	41	40	gods	god	NOUN
fbem-26820	41	41	as	as	ADP
fbem-26820	41	42	a	a	DET
fbem-26820	41	43	case	case	NOUN
fbem-26820	41	44	to	to	PART
fbem-26820	41	45	verify	verify	VERB
fbem-26820	41	46	it	it	PRON
fbem-26820	41	47	.	.	PUNCT
fbem-26820	42	1	the	the	DET
fbem-26820	42	2	research	research	NOUN
fbem-26820	42	3	focus	focus	NOUN
fbem-26820	42	4	on	on	ADP
fbem-26820	42	5	brand	brand	NOUN
fbem-26820	42	6	storytelling	storytelle	VERB
fbem-26820	42	7	communication	communication	NOUN
fbem-26820	42	8	is	be	AUX
fbem-26820	42	9	mainly	mainly	ADV
fbem-26820	42	10	on	on	ADP
fbem-26820	42	11	the	the	DET
fbem-26820	42	12	communication	communication	NOUN
fbem-26820	42	13	trend	trend	NOUN
fbem-26820	42	14	,	,	PUNCT
fbem-26820	42	15	implementation	implementation	NOUN
fbem-26820	42	16	strategy	strategy	NOUN
fbem-26820	42	17	and	and	CCONJ
fbem-26820	42	18	skills	skill	NOUN
fbem-26820	42	19	of	of	ADP
fbem-26820	42	20	advertising	advertising	NOUN
fbem-26820	42	21	through	through	ADP
fbem-26820	42	22	storytelling	storytelling	NOUN
fbem-26820	42	23	.	.	PUNCT
fbem-26820	43	1	yang	yang	PROPN
fbem-26820	43	2	yi	yi	PROPN
fbem-26820	43	3	(	(	PUNCT
fbem-26820	43	4	2019	2019	NUM
fbem-26820	43	5	)	)	PUNCT
fbem-26820	43	6	analyzed	analyze	VERB
fbem-26820	43	7	the	the	DET
fbem-26820	43	8	internal	internal	ADJ
fbem-26820	43	9	relationship	relationship	NOUN
fbem-26820	43	10	between	between	ADP
fbem-26820	43	11	story	story	NOUN
fbem-26820	43	12	-	-	PUNCT
fbem-26820	43	13	based	base	VERB
fbem-26820	43	14	communication	communication	NOUN
fbem-26820	43	15	and	and	CCONJ
fbem-26820	43	16	urban	urban	ADJ
fbem-26820	43	17	culture	culture	NOUN
fbem-26820	43	18	and	and	CCONJ
fbem-26820	43	19	national	national	ADJ
fbem-26820	43	20	brand	brand	NOUN
fbem-26820	43	21	building	building	NOUN
fbem-26820	43	22	by	by	ADP
fbem-26820	43	23	taking	take	VERB
fbem-26820	43	24	pehchaolin	pehchaolin	NOUN
fbem-26820	43	25	,	,	PUNCT
fbem-26820	43	26	meijiajing	meijiajing	NOUN
fbem-26820	43	27	and	and	CCONJ
fbem-26820	43	28	liushen	liushen	ADV
fbem-26820	43	29	as	as	ADP
fbem-26820	43	30	examples	example	NOUN
fbem-26820	43	31	in	in	ADP
fbem-26820	43	32	research	research	NOUN
fbem-26820	43	33	on	on	ADP
fbem-26820	43	34	story	story	NOUN
fbem-26820	43	35	-	-	PUNCT
fbem-26820	43	36	based	base	VERB
fbem-26820	43	37	communication	communication	NOUN
fbem-26820	43	38	and	and	CCONJ
fbem-26820	43	39	traditional	traditional	ADJ
fbem-26820	43	40	brand	brand	NOUN
fbem-26820	43	41	image	image	NOUN
fbem-26820	43	42	reconstruction	reconstruction	NOUN
fbem-26820	43	43	.	.	PUNCT
fbem-26820	44	1	ma	ma	PROPN
fbem-26820	44	2	siyu	siyu	PROPN
fbem-26820	44	3	(	(	PUNCT
fbem-26820	44	4	2019	2019	NUM
fbem-26820	44	5	)	)	PUNCT
fbem-26820	44	6	,	,	PUNCT
fbem-26820	44	7	in	in	ADP
fbem-26820	44	8	"	"	PUNCT
fbem-26820	44	9	research	research	NOUN
fbem-26820	44	10	on	on	ADP
fbem-26820	44	11	story	story	NOUN
fbem-26820	44	12	-	-	PUNCT
fbem-26820	44	13	based	base	VERB
fbem-26820	44	14	communication	communication	NOUN
fbem-26820	44	15	of	of	ADP
fbem-26820	44	16	pehchaolin	pehchaolin	NOUN
fbem-26820	44	17	brand	brand	NOUN
fbem-26820	44	18	"	"	PUNCT
fbem-26820	44	19	,	,	PUNCT
fbem-26820	44	20	takes	take	VERB
fbem-26820	44	21	pehchaolin	pehchaolin	NOUN
fbem-26820	44	22	as	as	ADP
fbem-26820	44	23	the	the	DET
fbem-26820	44	24	research	research	NOUN
fbem-26820	44	25	object	object	NOUN
fbem-26820	44	26	,	,	PUNCT
fbem-26820	44	27	analyzes	analyze	VERB
fbem-26820	44	28	its	its	PRON
fbem-26820	44	29	advertising	advertising	NOUN
fbem-26820	44	30	text	text	NOUN
fbem-26820	44	31	in	in	ADP
fbem-26820	44	32	detail	detail	NOUN
fbem-26820	44	33	,	,	PUNCT
fbem-26820	44	34	and	and	CCONJ
fbem-26820	44	35	summarizes	summarize	VERB
fbem-26820	44	36	the	the	DET
fbem-26820	44	37	practical	practical	ADJ
fbem-26820	44	38	experience	experience	NOUN
fbem-26820	44	39	and	and	CCONJ
fbem-26820	44	40	rules	rule	NOUN
fbem-26820	44	41	of	of	ADP
fbem-26820	44	42	pehchaolin	pehchaolin	NOUN
fbem-26820	44	43	in	in	ADP
fbem-26820	44	44	the	the	DET
fbem-26820	44	45	field	field	NOUN
fbem-26820	44	46	of	of	ADP
fbem-26820	44	47	story	story	NOUN
fbem-26820	44	48	-	-	PUNCT
fbem-26820	44	49	based	base	VERB
fbem-26820	44	50	communication	communication	NOUN
fbem-26820	44	51	.	.	PUNCT
fbem-26820	45	1	ming	ming	PROPN
fbem-26820	45	2	fengjun	fengjun	PROPN
fbem-26820	45	3	(	(	PUNCT
fbem-26820	45	4	2023	2023	NUM
fbem-26820	45	5	)	)	PUNCT
fbem-26820	45	6	analyzed	analyze	VERB
fbem-26820	45	7	the	the	DET
fbem-26820	45	8	elements	element	NOUN
fbem-26820	45	9	of	of	ADP
fbem-26820	45	10	storytelling	storytelle	VERB
fbem-26820	45	11	communication	communication	NOUN
fbem-26820	45	12	:	:	PUNCT
fbem-26820	45	13	theme	theme	NOUN
fbem-26820	45	14	,	,	PUNCT
fbem-26820	45	15	characters	character	NOUN
fbem-26820	45	16	and	and	CCONJ
fbem-26820	45	17	plot	plot	NOUN
fbem-26820	45	18	in	in	ADP
fbem-26820	45	19	detail	detail	NOUN
fbem-26820	45	20	from	from	ADP
fbem-26820	45	21	the	the	DET
fbem-26820	45	22	perspective	perspective	NOUN
fbem-26820	45	23	of	of	ADP
fbem-26820	45	24	communication	communication	NOUN
fbem-26820	45	25	science	science	NOUN
fbem-26820	45	26	in	in	ADP
fbem-26820	45	27	analysis	analysis	NOUN
fbem-26820	45	28	of	of	ADP
fbem-26820	45	29	storytelling	storytelle	VERB
fbem-26820	45	30	communication	communication	NOUN
fbem-26820	45	31	strategy	strategy	NOUN
fbem-26820	45	32	of	of	ADP
fbem-26820	45	33	"	"	PUNCT
fbem-26820	45	34	fast	fast	ADJ
fbem-26820	45	35	hand	hand	NOUN
fbem-26820	45	36	"	"	PUNCT
fbem-26820	45	37	brand	brand	NOUN
fbem-26820	45	38	,	,	PUNCT
fbem-26820	45	39	and	and	CCONJ
fbem-26820	45	40	refined	refine	VERB
fbem-26820	45	41	and	and	CCONJ
fbem-26820	45	42	summarized	summarize	VERB
fbem-26820	45	43	the	the	DET
fbem-26820	45	44	success	success	NOUN
fbem-26820	45	45	of	of	ADP
fbem-26820	45	46	storytelling	storytelle	VERB
fbem-26820	45	47	communication	communication	NOUN
fbem-26820	45	48	of	of	ADP
fbem-26820	45	49	fast	fast	ADJ
fbem-26820	45	50	hand	hand	NOUN
fbem-26820	45	51	brand	brand	NOUN
fbem-26820	45	52	.	.	PUNCT
fbem-26820	46	1	4	4	X
fbem-26820	46	2	.	.	X
fbem-26820	46	3	research	research	NOUN
fbem-26820	46	4	methods	method	NOUN
fbem-26820	46	5	4.1	4.1	NUM
fbem-26820	46	6	.	.	PUNCT
fbem-26820	47	1	literature	literature	NOUN
fbem-26820	47	2	review	review	PROPN
fbem-26820	47	3	this	this	DET
fbem-26820	47	4	section	section	NOUN
fbem-26820	47	5	involves	involve	VERB
fbem-26820	47	6	a	a	DET
fbem-26820	47	7	systematic	systematic	ADJ
fbem-26820	47	8	review	review	NOUN
fbem-26820	47	9	of	of	ADP
fbem-26820	47	10	existing	exist	VERB
fbem-26820	47	11	academic	academic	ADJ
fbem-26820	47	12	material	material	NOUN
fbem-26820	47	13	to	to	PART
fbem-26820	47	14	understand	understand	VERB
fbem-26820	47	15	the	the	DET
fbem-26820	47	16	fundamentals	fundamental	NOUN
fbem-26820	47	17	of	of	ADP
fbem-26820	47	18	narrative	narrative	NOUN
fbem-26820	47	19	theory	theory	NOUN
fbem-26820	47	20	and	and	CCONJ
fbem-26820	47	21	its	its	PRON
fbem-26820	47	22	application	application	NOUN
fbem-26820	47	23	in	in	ADP
fbem-26820	47	24	brand	brand	NOUN
fbem-26820	47	25	communication	communication	NOUN
fbem-26820	47	26	.	.	PUNCT
fbem-26820	48	1	this	this	DET
fbem-26820	48	2	paper	paper	NOUN
fbem-26820	48	3	will	will	AUX
fbem-26820	48	4	analyze	analyze	VERB
fbem-26820	48	5	and	and	CCONJ
fbem-26820	48	6	summarize	summarize	VERB
fbem-26820	48	7	the	the	DET
fbem-26820	48	8	previous	previous	ADJ
fbem-26820	48	9	research	research	NOUN
fbem-26820	48	10	results	result	NOUN
fbem-26820	48	11	,	,	PUNCT
fbem-26820	48	12	identify	identify	VERB
fbem-26820	48	13	the	the	DET
fbem-26820	48	14	role	role	NOUN
fbem-26820	48	15	of	of	ADP
fbem-26820	48	16	narrative	narrative	ADJ
fbem-26820	48	17	strategy	strategy	NOUN
fbem-26820	48	18	in	in	ADP
fbem-26820	48	19	brand	brand	NOUN
fbem-26820	48	20	story	story	NOUN
fbem-26820	48	21	communication	communication	NOUN
fbem-26820	48	22	,	,	PUNCT
fbem-26820	48	23	and	and	CCONJ
fbem-26820	48	24	the	the	DET
fbem-26820	48	25	application	application	NOUN
fbem-26820	48	26	mechanism	mechanism	NOUN
fbem-26820	48	27	and	and	CCONJ
fbem-26820	48	28	effect	effect	NOUN
fbem-26820	48	29	in	in	ADP
fbem-26820	48	30	social	social	ADJ
fbem-26820	48	31	media	medium	NOUN
fbem-26820	48	32	environment	environment	NOUN
fbem-26820	48	33	.	.	PUNCT
fbem-26820	49	1	4.2	4.2	NUM
fbem-26820	49	2	.	.	PUNCT
fbem-26820	50	1	text	text	NOUN
fbem-26820	50	2	analysis	analysis	NOUN
fbem-26820	50	3	select	select	VERB
fbem-26820	50	4	the	the	DET
fbem-26820	50	5	successful	successful	ADJ
fbem-26820	50	6	cases	case	NOUN
fbem-26820	50	7	of	of	ADP
fbem-26820	50	8	brand	brand	NOUN
fbem-26820	50	9	communication	communication	NOUN
fbem-26820	50	10	using	use	VERB
fbem-26820	50	11	narrative	narrative	NOUN
fbem-26820	50	12	strategy	strategy	NOUN
fbem-26820	50	13	on	on	ADP
fbem-26820	50	14	social	social	ADJ
fbem-26820	50	15	media	medium	NOUN
fbem-26820	50	16	,	,	PUNCT
fbem-26820	50	17	and	and	CCONJ
fbem-26820	50	18	analyze	analyze	VERB
fbem-26820	50	19	their	their	PRON
fbem-26820	50	20	narrative	narrative	NOUN
fbem-26820	50	21	structure	structure	NOUN
fbem-26820	50	22	,	,	PUNCT
fbem-26820	50	23	content	content	NOUN
fbem-26820	50	24	theme	theme	NOUN
fbem-26820	50	25	,	,	PUNCT
fbem-26820	50	26	audience	audience	NOUN
fbem-26820	50	27	reaction	reaction	NOUN
fbem-26820	50	28	and	and	CCONJ
fbem-26820	50	29	communication	communication	NOUN
fbem-26820	50	30	effect	effect	NOUN
fbem-26820	50	31	.	.	PUNCT
fbem-26820	51	1	through	through	ADP
fbem-26820	51	2	the	the	DET
fbem-26820	51	3	in	in	ADP
fbem-26820	51	4	-	-	PUNCT
fbem-26820	51	5	depth	depth	NOUN
fbem-26820	51	6	study	study	NOUN
fbem-26820	51	7	of	of	ADP
fbem-26820	51	8	the	the	DET
fbem-26820	51	9	case	case	NOUN
fbem-26820	51	10	,	,	PUNCT
fbem-26820	51	11	the	the	DET
fbem-26820	51	12	commonality	commonality	NOUN
fbem-26820	51	13	and	and	CCONJ
fbem-26820	51	14	difference	difference	NOUN
fbem-26820	51	15	of	of	ADP
fbem-26820	51	16	effective	effective	ADJ
fbem-26820	51	17	narrative	narrative	NOUN
fbem-26820	51	18	strategies	strategy	NOUN
fbem-26820	51	19	are	be	AUX
fbem-26820	51	20	revealed	reveal	VERB
fbem-26820	51	21	.	.	PUNCT
fbem-26820	52	1	5	5	X
fbem-26820	52	2	.	.	X
fbem-26820	52	3	research	research	NOUN
fbem-26820	52	4	process	process	NOUN
fbem-26820	52	5	in	in	ADP
fbem-26820	52	6	advertising	advertising	NOUN
fbem-26820	52	7	,	,	PUNCT
fbem-26820	52	8	brands	brand	NOUN
fbem-26820	52	9	tell	tell	VERB
fbem-26820	52	10	stories	story	NOUN
fbem-26820	52	11	to	to	PART
fbem-26820	52	12	convey	convey	VERB
fbem-26820	52	13	key	key	ADJ
fbem-26820	52	14	brand	brand	NOUN
fbem-26820	52	15	messages	message	NOUN
fbem-26820	52	16	to	to	ADP
fbem-26820	52	17	consumers	consumer	NOUN
fbem-26820	52	18	;	;	PUNCT
fbem-26820	52	19	these	these	DET
fbem-26820	52	20	stories	story	NOUN
fbem-26820	52	21	also	also	ADV
fbem-26820	52	22	contain	contain	VERB
fbem-26820	52	23	the	the	DET
fbem-26820	52	24	core	core	ADJ
fbem-26820	52	25	values	value	NOUN
fbem-26820	52	26	of	of	ADP
fbem-26820	52	27	the	the	DET
fbem-26820	52	28	brand	brand	NOUN
fbem-26820	52	29	and	and	CCONJ
fbem-26820	52	30	convey	convey	VERB
fbem-26820	52	31	them	they	PRON
fbem-26820	52	32	to	to	ADP
fbem-26820	52	33	consumers	consumer	NOUN
fbem-26820	52	34	,	,	PUNCT
fbem-26820	52	35	thus	thus	ADV
fbem-26820	52	36	building	build	VERB
fbem-26820	52	37	a	a	DET
fbem-26820	52	38	deep	deep	ADJ
fbem-26820	52	39	sense	sense	NOUN
fbem-26820	52	40	of	of	ADP
fbem-26820	52	41	identity	identity	NOUN
fbem-26820	52	42	with	with	ADP
fbem-26820	52	43	the	the	DET
fbem-26820	52	44	brand	brand	NOUN
fbem-26820	52	45	.	.	PUNCT
fbem-26820	53	1	as	as	ADP
fbem-26820	53	2	an	an	DET
fbem-26820	53	3	important	important	ADJ
fbem-26820	53	4	means	mean	NOUN
fbem-26820	53	5	of	of	ADP
fbem-26820	53	6	brand	brand	NOUN
fbem-26820	53	7	building	building	NOUN
fbem-26820	53	8	,	,	PUNCT
fbem-26820	53	9	story	story	NOUN
fbem-26820	53	10	narrative	narrative	NOUN
fbem-26820	53	11	should	should	AUX
fbem-26820	53	12	first	first	ADV
fbem-26820	53	13	have	have	VERB
fbem-26820	53	14	an	an	DET
fbem-26820	53	15	unforgettable	unforgettable	ADJ
fbem-26820	53	16	originality	originality	NOUN
fbem-26820	53	17	that	that	PRON
fbem-26820	53	18	can	can	AUX
fbem-26820	53	19	attract	attract	VERB
fbem-26820	53	20	customers	customer	NOUN
fbem-26820	53	21	'	'	PUNCT
fbem-26820	53	22	attention	attention	NOUN
fbem-26820	53	23	.	.	PUNCT
fbem-26820	54	1	narratology	narratology	NOUN
fbem-26820	54	2	holds	hold	VERB
fbem-26820	54	3	that	that	SCONJ
fbem-26820	54	4	a	a	DET
fbem-26820	54	5	complete	complete	ADJ
fbem-26820	54	6	and	and	CCONJ
fbem-26820	54	7	excellent	excellent	ADJ
fbem-26820	54	8	story	story	NOUN
fbem-26820	54	9	should	should	AUX
fbem-26820	54	10	include	include	VERB
fbem-26820	54	11	themes	theme	NOUN
fbem-26820	54	12	,	,	PUNCT
fbem-26820	54	13	characters	character	NOUN
fbem-26820	54	14	,	,	PUNCT
fbem-26820	54	15	plots	plot	NOUN
fbem-26820	54	16	,	,	PUNCT
fbem-26820	54	17	scenes	scene	NOUN
fbem-26820	54	18	and	and	CCONJ
fbem-26820	54	19	other	other	ADJ
fbem-26820	54	20	elements	element	NOUN
fbem-26820	54	21	.	.	PUNCT
fbem-26820	55	1	for	for	ADP
fbem-26820	55	2	story	story	NOUN
fbem-26820	55	3	ads	ad	NOUN
fbem-26820	55	4	,	,	PUNCT
fbem-26820	55	5	the	the	DET
fbem-26820	55	6	theme	theme	NOUN
fbem-26820	55	7	and	and	CCONJ
fbem-26820	55	8	structure	structure	NOUN
fbem-26820	55	9	of	of	ADP
fbem-26820	55	10	the	the	DET
fbem-26820	55	11	story	story	NOUN
fbem-26820	55	12	are	be	AUX
fbem-26820	55	13	particularly	particularly	ADV
fbem-26820	55	14	critical	critical	ADJ
fbem-26820	55	15	to	to	PART
fbem-26820	55	16	convey	convey	VERB
fbem-26820	55	17	the	the	DET
fbem-26820	55	18	message	message	NOUN
fbem-26820	55	19	of	of	ADP
fbem-26820	55	20	the	the	DET
fbem-26820	55	21	product	product	NOUN
fbem-26820	55	22	and	and	CCONJ
fbem-26820	55	23	arouse	arouse	VERB
fbem-26820	55	24	the	the	DET
fbem-26820	55	25	emotional	emotional	ADJ
fbem-26820	55	26	resonance	resonance	NOUN
fbem-26820	55	27	of	of	ADP
fbem-26820	55	28	consumers	consumer	NOUN
fbem-26820	55	29	.	.	PUNCT
fbem-26820	56	1	5.1	5.1	NUM
fbem-26820	56	2	.	.	PUNCT
fbem-26820	57	1	a	a	DET
fbem-26820	57	2	thematic	thematic	ADJ
fbem-26820	57	3	study	study	NOUN
fbem-26820	57	4	on	on	ADP
fbem-26820	57	5	brand	brand	NOUN
fbem-26820	57	6	story	story	NOUN
fbem-26820	57	7	-	-	PUNCT
fbem-26820	57	8	based	base	VERB
fbem-26820	57	9	communication	communication	NOUN
fbem-26820	57	10	in	in	ADP
fbem-26820	57	11	narrative	narrative	NOUN
fbem-26820	57	12	,	,	PUNCT
fbem-26820	57	13	the	the	DET
fbem-26820	57	14	theme	theme	NOUN
fbem-26820	57	15	is	be	AUX
fbem-26820	57	16	the	the	DET
fbem-26820	57	17	point	point	NOUN
fbem-26820	57	18	of	of	ADP
fbem-26820	57	19	view	view	NOUN
fbem-26820	57	20	and	and	CCONJ
fbem-26820	57	21	opinion	opinion	NOUN
fbem-26820	57	22	conveyed	convey	VERB
fbem-26820	57	23	by	by	ADP
fbem-26820	57	24	the	the	DET
fbem-26820	57	25	narrator	narrator	NOUN
fbem-26820	57	26	.	.	PUNCT
fbem-26820	58	1	brand	brand	NOUN
fbem-26820	58	2	storytelling	storytelle	VERB
fbem-26820	58	3	communication	communication	NOUN
fbem-26820	58	4	strategy	strategy	NOUN
fbem-26820	58	5	needs	need	VERB
fbem-26820	58	6	brand	brand	NOUN
fbem-26820	58	7	story	story	NOUN
fbem-26820	58	8	theme	theme	NOUN
fbem-26820	58	9	to	to	PART
fbem-26820	58	10	present	present	VERB
fbem-26820	58	11	diversification	diversification	NOUN
fbem-26820	58	12	as	as	ADV
fbem-26820	58	13	much	much	ADV
fbem-26820	58	14	as	as	ADP
fbem-26820	58	15	possible	possible	ADJ
fbem-26820	58	16	.	.	PUNCT
fbem-26820	59	1	the	the	DET
fbem-26820	59	2	choice	choice	NOUN
fbem-26820	59	3	of	of	ADP
fbem-26820	59	4	story	story	NOUN
fbem-26820	59	5	themes	theme	NOUN
fbem-26820	59	6	is	be	AUX
fbem-26820	59	7	relatively	relatively	ADV
fbem-26820	59	8	broad	broad	ADJ
fbem-26820	59	9	,	,	PUNCT
fbem-26820	59	10	usually	usually	ADV
fbem-26820	59	11	closely	closely	ADV
fbem-26820	59	12	related	relate	VERB
fbem-26820	59	13	to	to	ADP
fbem-26820	59	14	the	the	DET
fbem-26820	59	15	unique	unique	ADJ
fbem-26820	59	16	selling	selling	NOUN
fbem-26820	59	17	points	point	NOUN
fbem-26820	59	18	,	,	PUNCT
fbem-26820	59	19	meanings	meaning	NOUN
fbem-26820	59	20	and	and	CCONJ
fbem-26820	59	21	values	value	NOUN
fbem-26820	59	22	of	of	ADP
fbem-26820	59	23	brand	brand	NOUN
fbem-26820	59	24	products	product	NOUN
fbem-26820	59	25	.	.	PUNCT
fbem-26820	60	1	brand	brand	NOUN
fbem-26820	60	2	advertising	advertising	NOUN
fbem-26820	60	3	is	be	AUX
fbem-26820	60	4	to	to	PART
fbem-26820	60	5	subdivide	subdivide	VERB
fbem-26820	60	6	and	and	CCONJ
fbem-26820	60	7	deepen	deepen	VERB
fbem-26820	60	8	the	the	DET
fbem-26820	60	9	theme	theme	NOUN
fbem-26820	60	10	of	of	ADP
fbem-26820	60	11	the	the	DET
fbem-26820	60	12	story	story	NOUN
fbem-26820	60	13	through	through	ADP
fbem-26820	60	14	the	the	DET
fbem-26820	60	15	mining	mining	NOUN
fbem-26820	60	16	of	of	ADP
fbem-26820	60	17	relevant	relevant	ADJ
fbem-26820	60	18	information	information	NOUN
fbem-26820	60	19	about	about	ADP
fbem-26820	60	20	products	product	NOUN
fbem-26820	60	21	,	,	PUNCT
fbem-26820	60	22	consumers	consumer	NOUN
fbem-26820	60	23	and	and	CCONJ
fbem-26820	60	24	enterprises	enterprise	NOUN
fbem-26820	60	25	,	,	PUNCT
fbem-26820	60	26	and	and	CCONJ
fbem-26820	60	27	then	then	ADV
fbem-26820	60	28	convey	convey	VERB
fbem-26820	60	29	the	the	DET
fbem-26820	60	30	core	core	NOUN
fbem-26820	60	31	values	value	NOUN
fbem-26820	60	32	of	of	ADP
fbem-26820	60	33	the	the	DET
fbem-26820	60	34	brand	brand	NOUN
fbem-26820	60	35	to	to	ADP
fbem-26820	60	36	the	the	DET
fbem-26820	60	37	target	target	NOUN
fbem-26820	60	38	audience	audience	NOUN
fbem-26820	60	39	through	through	ADP
fbem-26820	60	40	ingenious	ingenious	ADJ
fbem-26820	60	41	narrative	narrative	NOUN
fbem-26820	60	42	techniques	technique	NOUN
fbem-26820	60	43	.	.	PUNCT
fbem-26820	61	1	through	through	ADP
fbem-26820	61	2	diversified	diversified	ADJ
fbem-26820	61	3	story	story	NOUN
fbem-26820	61	4	theme	theme	NOUN
fbem-26820	61	5	expression	expression	NOUN
fbem-26820	61	6	,	,	PUNCT
fbem-26820	61	7	it	it	PRON
fbem-26820	61	8	can	can	AUX
fbem-26820	61	9	well	well	ADV
fbem-26820	61	10	stimulate	stimulate	VERB
fbem-26820	61	11	the	the	DET
fbem-26820	61	12	emotional	emotional	ADJ
fbem-26820	61	13	resonance	resonance	NOUN
fbem-26820	61	14	of	of	ADP
fbem-26820	61	15	the	the	DET
fbem-26820	61	16	audience	audience	NOUN
fbem-26820	61	17	,	,	PUNCT
fbem-26820	61	18	thereby	thereby	ADV
fbem-26820	61	19	influencing	influence	VERB
fbem-26820	61	20	consumers	consumer	NOUN
fbem-26820	61	21	'	'	PART
fbem-26820	61	22	psychological	psychological	ADJ
fbem-26820	61	23	cognition	cognition	NOUN
fbem-26820	61	24	and	and	CCONJ
fbem-26820	61	25	behavioral	behavioral	ADJ
fbem-26820	61	26	decisions	decision	NOUN
fbem-26820	61	27	,	,	PUNCT
fbem-26820	61	28	thereby	thereby	ADV
fbem-26820	61	29	consolidating	consolidate	VERB
fbem-26820	61	30	and	and	CCONJ
fbem-26820	61	31	enhancing	enhance	VERB
fbem-26820	61	32	consumers	consumer	NOUN
fbem-26820	61	33	'	'	PART
fbem-26820	61	34	overall	overall	ADJ
fbem-26820	61	35	impression	impression	NOUN
fbem-26820	61	36	of	of	ADP
fbem-26820	61	37	their	their	PRON
fbem-26820	61	38	brand	brand	NOUN
fbem-26820	61	39	image	image	NOUN
fbem-26820	61	40	.	.	PUNCT
fbem-26820	62	1	in	in	ADP
fbem-26820	62	2	the	the	DET
fbem-26820	62	3	process	process	NOUN
fbem-26820	62	4	of	of	ADP
fbem-26820	62	5	brand	brand	NOUN
fbem-26820	62	6	storytelling	storytelle	VERB
fbem-26820	62	7	communication	communication	NOUN
fbem-26820	62	8	,	,	PUNCT
fbem-26820	62	9	with	with	ADP
fbem-26820	62	10	the	the	DET
fbem-26820	62	11	continuous	continuous	ADJ
fbem-26820	62	12	change	change	NOUN
fbem-26820	62	13	of	of	ADP
fbem-26820	62	14	social	social	ADJ
fbem-26820	62	15	environment	environment	NOUN
fbem-26820	62	16	and	and	CCONJ
fbem-26820	62	17	the	the	DET
fbem-26820	62	18	continuous	continuous	ADJ
fbem-26820	62	19	upgrading	upgrading	NOUN
fbem-26820	62	20	of	of	ADP
fbem-26820	62	21	brand	brand	NOUN
fbem-26820	62	22	image	image	NOUN
fbem-26820	62	23	,	,	PUNCT
fbem-26820	62	24	the	the	DET
fbem-26820	62	25	theme	theme	NOUN
fbem-26820	62	26	of	of	ADP
fbem-26820	62	27	advertising	advertising	NOUN
fbem-26820	62	28	story	story	NOUN
fbem-26820	62	29	is	be	AUX
fbem-26820	62	30	also	also	ADV
fbem-26820	62	31	updated	update	VERB
fbem-26820	62	32	and	and	CCONJ
fbem-26820	62	33	adjusted	adjust	VERB
fbem-26820	62	34	to	to	PART
fbem-26820	62	35	meet	meet	VERB
fbem-26820	62	36	the	the	DET
fbem-26820	62	37	market	market	NOUN
fbem-26820	62	38	demand	demand	NOUN
fbem-26820	62	39	at	at	ADP
fbem-26820	62	40	different	different	ADJ
fbem-26820	62	41	stages	stage	NOUN
fbem-26820	62	42	.	.	PUNCT
fbem-26820	63	1	the	the	DET
fbem-26820	63	2	theme	theme	NOUN
fbem-26820	63	3	research	research	NOUN
fbem-26820	63	4	of	of	ADP
fbem-26820	63	5	110	110	NUM
fbem-26820	63	6	film	film	NOUN
fbem-26820	63	7	and	and	CCONJ
fbem-26820	63	8	television	television	NOUN
fbem-26820	63	9	advertisements	advertisement	NOUN
fbem-26820	63	10	shows	show	VERB
fbem-26820	63	11	that	that	SCONJ
fbem-26820	63	12	the	the	DET
fbem-26820	63	13	narrative	narrative	ADJ
fbem-26820	63	14	themes	theme	NOUN
fbem-26820	63	15	of	of	ADP
fbem-26820	63	16	110	110	NUM
fbem-26820	63	17	film	film	NOUN
fbem-26820	63	18	and	and	CCONJ
fbem-26820	63	19	television	television	NOUN
fbem-26820	63	20	advertisements	advertisement	NOUN
fbem-26820	63	21	present	present	VERB
fbem-26820	63	22	122	122	NUM
fbem-26820	63	23	certain	certain	ADJ
fbem-26820	63	24	similarities	similarity	NOUN
fbem-26820	63	25	at	at	ADP
fbem-26820	63	26	the	the	DET
fbem-26820	63	27	core	core	NOUN
fbem-26820	63	28	level	level	NOUN
fbem-26820	63	29	,	,	PUNCT
fbem-26820	63	30	mainly	mainly	ADV
fbem-26820	63	31	around	around	ADP
fbem-26820	63	32	the	the	DET
fbem-26820	63	33	core	core	ADJ
fbem-26820	63	34	values	value	NOUN
fbem-26820	63	35	of	of	ADP
fbem-26820	63	36	the	the	DET
fbem-26820	63	37	brand	brand	NOUN
fbem-26820	63	38	for	for	ADP
fbem-26820	63	39	in	in	ADP
fbem-26820	63	40	-	-	PUNCT
fbem-26820	63	41	depth	depth	NOUN
fbem-26820	63	42	expansion	expansion	NOUN
fbem-26820	63	43	and	and	CCONJ
fbem-26820	63	44	deduction	deduction	NOUN
fbem-26820	63	45	,	,	PUNCT
fbem-26820	63	46	trying	try	VERB
fbem-26820	63	47	to	to	PART
fbem-26820	63	48	close	close	VERB
fbem-26820	63	49	the	the	DET
fbem-26820	63	50	relationship	relationship	NOUN
fbem-26820	63	51	with	with	ADP
fbem-26820	63	52	consumers	consumer	NOUN
fbem-26820	63	53	,	,	PUNCT
fbem-26820	63	54	enhance	enhance	VERB
fbem-26820	63	55	the	the	DET
fbem-26820	63	56	audience	audience	NOUN
fbem-26820	63	57	's	's	PART
fbem-26820	63	58	perception	perception	NOUN
fbem-26820	63	59	of	of	ADP
fbem-26820	63	60	brand	brand	NOUN
fbem-26820	63	61	image	image	NOUN
fbem-26820	63	62	and	and	CCONJ
fbem-26820	63	63	favorable	favorable	ADJ
fbem-26820	63	64	degree	degree	NOUN
fbem-26820	63	65	,	,	PUNCT
fbem-26820	63	66	and	and	CCONJ
fbem-26820	63	67	highlight	highlight	VERB
fbem-26820	63	68	the	the	DET
fbem-26820	63	69	brand	brand	NOUN
fbem-26820	63	70	's	's	PART
fbem-26820	63	71	"	"	PUNCT
fbem-26820	63	72	true	true	ADJ
fbem-26820	63	73	,	,	PUNCT
fbem-26820	63	74	beautiful	beautiful	ADJ
fbem-26820	63	75	,	,	PUNCT
fbem-26820	63	76	diverse	diverse	ADJ
fbem-26820	63	77	,	,	PUNCT
fbem-26820	63	78	positive	positive	ADJ
fbem-26820	63	79	"	"	PUNCT
fbem-26820	63	80	content	content	NOUN
fbem-26820	63	81	value	value	NOUN
fbem-26820	63	82	proposition	proposition	NOUN
fbem-26820	63	83	.	.	PUNCT
fbem-26820	64	1	through	through	ADP
fbem-26820	64	2	the	the	DET
fbem-26820	64	3	analysis	analysis	NOUN
fbem-26820	64	4	of	of	ADP
fbem-26820	64	5	advertising	advertising	NOUN
fbem-26820	64	6	cases	case	NOUN
fbem-26820	64	7	,	,	PUNCT
fbem-26820	64	8	this	this	DET
fbem-26820	64	9	paper	paper	NOUN
fbem-26820	64	10	tries	try	VERB
fbem-26820	64	11	to	to	PART
fbem-26820	64	12	sum	sum	VERB
fbem-26820	64	13	up	up	ADP
fbem-26820	64	14	the	the	DET
fbem-26820	64	15	theme	theme	NOUN
fbem-26820	64	16	content	content	NOUN
fbem-26820	64	17	of	of	ADP
fbem-26820	64	18	several	several	ADJ
fbem-26820	64	19	brand	brand	NOUN
fbem-26820	64	20	stories	story	NOUN
fbem-26820	64	21	,	,	PUNCT
fbem-26820	64	22	and	and	CCONJ
fbem-26820	64	23	discusses	discuss	VERB
fbem-26820	64	24	them	they	PRON
fbem-26820	64	25	from	from	ADP
fbem-26820	64	26	four	four	NUM
fbem-26820	64	27	angles	angle	NOUN
fbem-26820	64	28	:	:	PUNCT
fbem-26820	64	29	brand	brand	NOUN
fbem-26820	64	30	core	core	NOUN
fbem-26820	64	31	interest	interest	NOUN
fbem-26820	64	32	point	point	NOUN
fbem-26820	64	33	,	,	PUNCT
fbem-26820	64	34	brand	brand	NOUN
fbem-26820	64	35	image	image	NOUN
fbem-26820	64	36	,	,	PUNCT
fbem-26820	64	37	brand	brand	NOUN
fbem-26820	64	38	concept	concept	NOUN
fbem-26820	64	39	and	and	CCONJ
fbem-26820	64	40	brand	brand	NOUN
fbem-26820	64	41	social	social	ADJ
fbem-26820	64	42	value	value	NOUN
fbem-26820	64	43	.	.	PUNCT
fbem-26820	65	1	5.1.1	5.1.1	X
fbem-26820	65	2	.	.	PUNCT
fbem-26820	65	3	life	life	NOUN
fbem-26820	65	4	and	and	CCONJ
fbem-26820	65	5	nature	nature	NOUN
fbem-26820	65	6	themes	theme	NOUN
fbem-26820	65	7	reflect	reflect	VERB
fbem-26820	65	8	the	the	DET
fbem-26820	65	9	core	core	NOUN
fbem-26820	65	10	interests	interest	NOUN
fbem-26820	65	11	of	of	ADP
fbem-26820	65	12	the	the	DET
fbem-26820	65	13	brand	brand	NOUN
fbem-26820	65	14	nature	nature	NOUN
fbem-26820	65	15	and	and	CCONJ
fbem-26820	65	16	life	life	NOUN
fbem-26820	65	17	are	be	AUX
fbem-26820	65	18	one	one	NUM
fbem-26820	65	19	of	of	ADP
fbem-26820	65	20	the	the	DET
fbem-26820	65	21	most	most	ADV
fbem-26820	65	22	important	important	ADJ
fbem-26820	65	23	themes	theme	NOUN
fbem-26820	65	24	in	in	ADP
fbem-26820	65	25	story	story	NOUN
fbem-26820	65	26	advertisement	advertisement	NOUN
fbem-26820	65	27	.	.	PUNCT
fbem-26820	66	1	art	art	NOUN
fbem-26820	66	2	comes	come	VERB
fbem-26820	66	3	from	from	ADP
fbem-26820	66	4	life	life	NOUN
fbem-26820	66	5	,	,	PUNCT
fbem-26820	66	6	and	and	CCONJ
fbem-26820	66	7	the	the	DET
fbem-26820	66	8	story	story	NOUN
fbem-26820	66	9	of	of	ADP
fbem-26820	66	10	life	life	NOUN
fbem-26820	66	11	is	be	AUX
fbem-26820	66	12	small	small	ADJ
fbem-26820	66	13	.	.	PUNCT
fbem-26820	67	1	advertising	advertising	NOUN
fbem-26820	67	2	thinks	think	VERB
fbem-26820	67	3	about	about	ADP
fbem-26820	67	4	the	the	DET
fbem-26820	67	5	connection	connection	NOUN
fbem-26820	67	6	between	between	ADP
fbem-26820	67	7	brand	brand	NOUN
fbem-26820	67	8	products	product	NOUN
fbem-26820	67	9	and	and	CCONJ
fbem-26820	67	10	consumers	consumer	NOUN
fbem-26820	67	11	'	'	PART
fbem-26820	67	12	vital	vital	ADJ
fbem-26820	67	13	interests	interest	NOUN
fbem-26820	67	14	,	,	PUNCT
fbem-26820	67	15	so	so	SCONJ
fbem-26820	67	16	as	as	SCONJ
fbem-26820	67	17	to	to	PART
fbem-26820	67	18	establish	establish	VERB
fbem-26820	67	19	emotional	emotional	ADJ
fbem-26820	67	20	connection	connection	NOUN
fbem-26820	67	21	with	with	ADP
fbem-26820	67	22	consumers	consumer	NOUN
fbem-26820	67	23	.	.	PUNCT
fbem-26820	68	1	advertising	advertising	NOUN
fbem-26820	68	2	,	,	PUNCT
fbem-26820	68	3	as	as	ADP
fbem-26820	68	4	the	the	DET
fbem-26820	68	5	carrier	carrier	NOUN
fbem-26820	68	6	of	of	ADP
fbem-26820	68	7	brand	brand	NOUN
fbem-26820	68	8	storytelling	storytelling	NOUN
fbem-26820	68	9	,	,	PUNCT
fbem-26820	68	10	constitutes	constitute	VERB
fbem-26820	68	11	a	a	DET
fbem-26820	68	12	complete	complete	ADJ
fbem-26820	68	13	form	form	NOUN
fbem-26820	68	14	of	of	ADP
fbem-26820	68	15	brand	brand	NOUN
fbem-26820	68	16	storytelling	storytelle	VERB
fbem-26820	68	17	advertising	advertising	NOUN
fbem-26820	68	18	through	through	ADP
fbem-26820	68	19	the	the	DET
fbem-26820	68	20	combination	combination	NOUN
fbem-26820	68	21	of	of	ADP
fbem-26820	68	22	theme	theme	NOUN
fbem-26820	68	23	and	and	CCONJ
fbem-26820	68	24	story	story	NOUN
fbem-26820	68	25	.	.	PUNCT
fbem-26820	69	1	in	in	ADP
fbem-26820	69	2	brand	brand	NOUN
fbem-26820	69	3	storytelling	storytelle	VERB
fbem-26820	69	4	communication	communication	NOUN
fbem-26820	69	5	,	,	PUNCT
fbem-26820	69	6	finding	find	VERB
fbem-26820	69	7	the	the	DET
fbem-26820	69	8	position	position	NOUN
fbem-26820	69	9	of	of	ADP
fbem-26820	69	10	differentiation	differentiation	NOUN
fbem-26820	69	11	and	and	CCONJ
fbem-26820	69	12	defining	define	VERB
fbem-26820	69	13	the	the	DET
fbem-26820	69	14	theme	theme	NOUN
fbem-26820	69	15	of	of	ADP
fbem-26820	69	16	story	story	NOUN
fbem-26820	69	17	are	be	AUX
fbem-26820	69	18	the	the	DET
fbem-26820	69	19	core	core	NOUN
fbem-26820	69	20	of	of	ADP
fbem-26820	69	21	creating	create	VERB
fbem-26820	69	22	unique	unique	ADJ
fbem-26820	69	23	brand	brand	NOUN
fbem-26820	69	24	characteristics	characteristic	NOUN
fbem-26820	69	25	for	for	ADP
fbem-26820	69	26	different	different	ADJ
fbem-26820	69	27	brands	brand	NOUN
fbem-26820	69	28	.	.	PUNCT
fbem-26820	70	1	fast	fast	ADJ
fbem-26820	70	2	hand	hand	NOUN
fbem-26820	70	3	,	,	PUNCT
fbem-26820	70	4	xiaomi	xiaomi	PROPN
fbem-26820	70	5	chooses	choose	VERB
fbem-26820	70	6	the	the	DET
fbem-26820	70	7	narrative	narrative	ADJ
fbem-26820	70	8	theme	theme	NOUN
fbem-26820	70	9	of	of	ADP
fbem-26820	70	10	life	life	NOUN
fbem-26820	70	11	and	and	CCONJ
fbem-26820	70	12	nature	nature	NOUN
fbem-26820	70	13	as	as	SCONJ
fbem-26820	70	14	the	the	DET
fbem-26820	70	15	core	core	NOUN
fbem-26820	70	16	to	to	PART
fbem-26820	70	17	tell	tell	VERB
fbem-26820	70	18	the	the	DET
fbem-26820	70	19	core	core	NOUN
fbem-26820	70	20	interest	interest	NOUN
fbem-26820	70	21	point	point	NOUN
fbem-26820	70	22	of	of	ADP
fbem-26820	70	23	its	its	PRON
fbem-26820	70	24	products	product	NOUN
fbem-26820	70	25	,	,	PUNCT
fbem-26820	70	26	which	which	PRON
fbem-26820	70	27	not	not	PART
fbem-26820	70	28	only	only	ADV
fbem-26820	70	29	shows	show	VERB
fbem-26820	70	30	the	the	DET
fbem-26820	70	31	advantages	advantage	NOUN
fbem-26820	70	32	of	of	ADP
fbem-26820	70	33	the	the	DET
fbem-26820	70	34	brand	brand	NOUN
fbem-26820	70	35	,	,	PUNCT
fbem-26820	70	36	but	but	CCONJ
fbem-26820	70	37	also	also	ADV
fbem-26820	70	38	endows	endow	VERB
fbem-26820	70	39	the	the	DET
fbem-26820	70	40	brand	brand	NOUN
fbem-26820	70	41	with	with	ADP
fbem-26820	70	42	more	more	ADJ
fbem-26820	70	43	emotional	emotional	ADJ
fbem-26820	70	44	color	color	NOUN
fbem-26820	70	45	in	in	ADP
fbem-26820	70	46	the	the	DET
fbem-26820	70	47	narrative	narrative	NOUN
fbem-26820	70	48	process	process	NOUN
fbem-26820	70	49	,	,	PUNCT
fbem-26820	70	50	warmly	warmly	ADV
fbem-26820	70	51	and	and	CCONJ
fbem-26820	70	52	powerfully	powerfully	ADV
fbem-26820	70	53	enhances	enhance	VERB
fbem-26820	70	54	the	the	DET
fbem-26820	70	55	product	product	NOUN
fbem-26820	70	56	and	and	CCONJ
fbem-26820	70	57	brand	brand	NOUN
fbem-26820	70	58	image	image	NOUN
fbem-26820	70	59	,	,	PUNCT
fbem-26820	70	60	which	which	PRON
fbem-26820	70	61	is	be	AUX
fbem-26820	70	62	conducive	conducive	ADJ
fbem-26820	70	63	to	to	ADP
fbem-26820	70	64	occupying	occupy	VERB
fbem-26820	70	65	the	the	DET
fbem-26820	70	66	mind	mind	NOUN
fbem-26820	70	67	of	of	ADP
fbem-26820	70	68	consumers	consumer	NOUN
fbem-26820	70	69	and	and	CCONJ
fbem-26820	70	70	enhancing	enhance	VERB
fbem-26820	70	71	consumers	consumer	NOUN
fbem-26820	70	72	'	'	PART
fbem-26820	70	73	goodwill	goodwill	NOUN
fbem-26820	70	74	to	to	ADP
fbem-26820	70	75	the	the	DET
fbem-26820	70	76	brand	brand	NOUN
fbem-26820	70	77	.	.	PUNCT
fbem-26820	71	1	table	table	NOUN
fbem-26820	71	2	2	2	NUM
fbem-26820	71	3	-	-	SYM
fbem-26820	71	4	1	1	NUM
fbem-26820	71	5	.	.	PUNCT
fbem-26820	72	1	analysis	analysis	NOUN
fbem-26820	72	2	of	of	ADP
fbem-26820	72	3	nature	nature	NOUN
fbem-26820	72	4	and	and	CCONJ
fbem-26820	72	5	life	life	NOUN
fbem-26820	72	6	theme	theme	NOUN
fbem-26820	72	7	of	of	ADP
fbem-26820	72	8	some	some	DET
fbem-26820	72	9	film	film	NOUN
fbem-26820	72	10	and	and	CCONJ
fbem-26820	72	11	television	television	NOUN
fbem-26820	72	12	advertisements	advertisement	NOUN
fbem-26820	72	13	in	in	ADP
fbem-26820	72	14	2023	2023	NUM
fbem-26820	72	15	time	time	NOUN
fbem-26820	72	16	(	(	PUNCT
fbem-26820	72	17	months	month	NOUN
fbem-26820	72	18	)	)	PUNCT
fbem-26820	72	19	brand	brand	NOUN
fbem-26820	72	20	advertising	advertising	NOUN
fbem-26820	72	21	film	film	NOUN
fbem-26820	72	22	title	title	NOUN
fbem-26820	72	23	subject	subject	NOUN
fbem-26820	72	24	matter	matter	NOUN
fbem-26820	72	25	keywords	keyword	NOUN
fbem-26820	72	26	1	1	NUM
fbem-26820	72	27	month	month	NOUN
fbem-26820	72	28	schwarzkopf	schwarzkopf	PROPN
fbem-26820	72	29	meituan	meituan	PROPN
fbem-26820	72	30	let	let	VERB
fbem-26820	72	31	beauty	beauty	NOUN
fbem-26820	72	32	happen	happen	VERB
fbem-26820	72	33	record	record	NOUN
fbem-26820	72	34	,	,	PUNCT
fbem-26820	72	35	change	change	VERB
fbem-26820	72	36	1	1	NUM
fbem-26820	72	37	month	month	NOUN
fbem-26820	72	38	taishan	taishan	ADP
fbem-26820	72	39	puree	puree	ADJ
fbem-26820	72	40	beer	beer	NOUN
fbem-26820	72	41	all	all	DET
fbem-26820	72	42	things	thing	NOUN
fbem-26820	72	43	past	past	ADV
fbem-26820	72	44	,	,	PUNCT
fbem-26820	72	45	all	all	DET
fbem-26820	72	46	things	thing	NOUN
fbem-26820	72	47	past	past	ADV
fbem-26820	72	48	.	.	PUNCT
fbem-26820	73	1	record	record	NOUN
fbem-26820	73	2	,	,	PUNCT
fbem-26820	73	3	set	set	VERB
fbem-26820	73	4	sail	sail	NOUN
fbem-26820	73	5	1	1	NUM
fbem-26820	73	6	month	month	NOUN
fbem-26820	73	7	hong	hong	PROPN
fbem-26820	73	8	kong	kong	PROPN
fbem-26820	73	9	land	land	NOUN
fbem-26820	73	10	turning	turn	VERB
fbem-26820	73	11	the	the	DET
fbem-26820	73	12	mountain	mountain	NOUN
fbem-26820	73	13	true	true	ADJ
fbem-26820	73	14	2	2	NUM
fbem-26820	73	15	months	month	NOUN
fbem-26820	73	16	magnetic	magnetic	ADJ
fbem-26820	73	17	engine	engine	NOUN
fbem-26820	73	18	life	life	NOUN
fbem-26820	73	19	ordinary	ordinary	ADJ
fbem-26820	73	20	people	people	NOUN
fbem-26820	73	21	,	,	PUNCT
fbem-26820	73	22	life	life	NOUN
fbem-26820	73	23	4	4	NUM
fbem-26820	73	24	months	month	NOUN
fbem-26820	73	25	millet	millet	NOUN
fbem-26820	73	26	life	life	NOUN
fbem-26820	73	27	is	be	AUX
fbem-26820	73	28	more	more	ADV
fbem-26820	73	29	interesting	interesting	ADJ
fbem-26820	73	30	than	than	SCONJ
fbem-26820	73	31	we	we	PRON
fbem-26820	73	32	think	think	VERB
fbem-26820	73	33	life	life	NOUN
fbem-26820	73	34	,	,	PUNCT
fbem-26820	73	35	records	record	VERB
fbem-26820	73	36	4	4	NUM
fbem-26820	73	37	months	month	NOUN
fbem-26820	73	38	panlong	panlong	NOUN
fbem-26820	73	39	tiandi	tiandi	NOUN
fbem-26820	73	40	another	another	DET
fbem-26820	73	41	way	way	NOUN
fbem-26820	73	42	of	of	ADP
fbem-26820	73	43	expressing	express	VERB
fbem-26820	73	44	life	life	NOUN
fbem-26820	73	45	.	.	PUNCT
fbem-26820	74	1	expectations	expectation	NOUN
fbem-26820	74	2	,	,	PUNCT
fbem-26820	74	3	choices	choice	NOUN
fbem-26820	74	4	4	4	NUM
fbem-26820	74	5	months	month	NOUN
fbem-26820	74	6	lianyou	lianyou	NOUN
fbem-26820	74	7	furniture	furniture	NOUN
fbem-26820	74	8	advertising	advertising	NOUN
fbem-26820	74	9	on	on	ADP
fbem-26820	74	10	mount	mount	PROPN
fbem-26820	74	11	everest	everest	PROPN
fbem-26820	74	12	.	.	PUNCT
fbem-26820	75	1	nature	nature	NOUN
fbem-26820	75	2	,	,	PUNCT
fbem-26820	75	3	exploration	exploration	NOUN
fbem-26820	75	4	5	5	NUM
fbem-26820	75	5	months	month	NOUN
fbem-26820	75	6	kuaishou	kuaishou	NOUN
fbem-26820	75	7	send	send	VERB
fbem-26820	75	8	spring	spring	NOUN
fbem-26820	75	9	nature	nature	NOUN
fbem-26820	75	10	,	,	PUNCT
fbem-26820	75	11	records	record	VERB
fbem-26820	75	12	5	5	NUM
fbem-26820	75	13	months	month	NOUN
fbem-26820	75	14	beneunder	beneunder	PROPN
fbem-26820	75	15	simple	simple	ADJ
fbem-26820	75	16	love	love	NOUN
fbem-26820	75	17	nature	nature	NOUN
fbem-26820	75	18	6	6	NUM
fbem-26820	75	19	months	month	NOUN
fbem-26820	75	20	erie	erie	VERB
fbem-26820	75	21	ten	ten	NUM
fbem-26820	75	22	questions	question	NOUN
fbem-26820	75	23	before	before	ADP
fbem-26820	75	24	the	the	DET
fbem-26820	75	25	exam	exam	NOUN
fbem-26820	75	26	nature	nature	NOUN
fbem-26820	75	27	,	,	PUNCT
fbem-26820	75	28	encouragement	encouragement	NOUN
fbem-26820	75	29	7	7	NUM
fbem-26820	75	30	months	month	NOUN
fbem-26820	75	31	abc	abc	PROPN
fbem-26820	75	32	credit	credit	NOUN
fbem-26820	75	33	card	card	NOUN
fbem-26820	75	34	world	world	NOUN
fbem-26820	75	35	discovery	discovery	NOUN
fbem-26820	75	36	guide	guide	VERB
fbem-26820	75	37	common	common	ADJ
fbem-26820	75	38	sense	sense	NOUN
fbem-26820	75	39	of	of	ADP
fbem-26820	75	40	life	life	NOUN
fbem-26820	75	41	,	,	PUNCT
fbem-26820	75	42	blessing	blessing	NOUN
fbem-26820	75	43	7	7	NUM
fbem-26820	75	44	months	month	NOUN
fbem-26820	75	45	taobao	taobao	PROPN
fbem-26820	75	46	no	no	DET
fbem-26820	75	47	mistake	mistake	NOUN
fbem-26820	75	48	at	at	ADP
fbem-26820	75	49	night	night	NOUN
fbem-26820	75	50	.	.	PUNCT
fbem-26820	76	1	ordinary	ordinary	ADJ
fbem-26820	76	2	people	people	NOUN
fbem-26820	76	3	,	,	PUNCT
fbem-26820	76	4	nightlife	nightlife	NOUN
fbem-26820	76	5	8	8	NUM
fbem-26820	76	6	months	month	NOUN
fbem-26820	76	7	box	box	NOUN
fbem-26820	76	8	horse	horse	NOUN
fbem-26820	76	9	discover	discover	VERB
fbem-26820	76	10	simple	simple	ADJ
fbem-26820	76	11	life	life	NOUN
fbem-26820	76	12	live	live	VERB
fbem-26820	76	13	8	8	NUM
fbem-26820	76	14	months	month	NOUN
fbem-26820	76	15	gujia	gujia	X
fbem-26820	76	16	home	home	NOUN
fbem-26820	76	17	pivot	pivot	NOUN
fbem-26820	76	18	point	point	NOUN
fbem-26820	76	19	family	family	NOUN
fbem-26820	76	20	,	,	PUNCT
fbem-26820	76	21	warmth	warmth	NOUN
fbem-26820	76	22	10	10	NUM
fbem-26820	76	23	months	month	NOUN
fbem-26820	76	24	oppein	oppein	ADV
fbem-26820	76	25	stay	stay	VERB
fbem-26820	76	26	in	in	ADP
fbem-26820	76	27	the	the	DET
fbem-26820	76	28	room	room	NOUN
fbem-26820	76	29	.	.	PUNCT
fbem-26820	77	1	family	family	NOUN
fbem-26820	77	2	10	10	NUM
fbem-26820	77	3	months	month	NOUN
fbem-26820	77	4	huawei	huawei	PROPN
fbem-26820	77	5	if	if	SCONJ
fbem-26820	77	6	you	you	PRON
fbem-26820	77	7	are	be	AUX
fbem-26820	77	8	happy	happy	ADJ
fbem-26820	77	9	,	,	PUNCT
fbem-26820	77	10	you	you	PRON
fbem-26820	77	11	will	will	AUX
fbem-26820	77	12	clap	clap	VERB
fbem-26820	77	13	.	.	PUNCT
fbem-26820	78	1	record	record	NOUN
fbem-26820	78	2	11	11	NUM
fbem-26820	78	3	months	month	NOUN
fbem-26820	78	4	huawei	huawei	PROPN
fbem-26820	78	5	small	small	ADJ
fbem-26820	78	6	human	human	ADJ
fbem-26820	78	7	things	thing	NOUN
fbem-26820	78	8	.	.	PUNCT
fbem-26820	79	1	separation	separation	NOUN
fbem-26820	79	2	11	11	NUM
fbem-26820	79	3	months	month	NOUN
fbem-26820	79	4	kuaishou	kuaishou	PROPN
fbem-26820	79	5	dalian	dalian	ADJ
fbem-26820	79	6	people	people	NOUN
fbem-26820	79	7	want	want	VERB
fbem-26820	79	8	to	to	PART
fbem-26820	79	9	win	win	VERB
fbem-26820	79	10	home	home	NOUN
fbem-26820	79	11	,	,	PUNCT
fbem-26820	79	12	warm	warm	ADJ
fbem-26820	79	13	11	11	NUM
fbem-26820	79	14	months	month	NOUN
fbem-26820	79	15	alipay	alipay	PROPN
fbem-26820	79	16	traces	trace	NOUN
fbem-26820	79	17	of	of	ADP
fbem-26820	79	18	life	life	NOUN
fbem-26820	79	19	,	,	PUNCT
fbem-26820	79	20	bottom	bottom	ADJ
fbem-26820	79	21	gas	gas	NOUN
fbem-26820	79	22	of	of	ADP
fbem-26820	79	23	happiness	happiness	NOUN
fbem-26820	79	24	growing	grow	VERB
fbem-26820	79	25	up	up	ADP
fbem-26820	79	26	,	,	PUNCT
fbem-26820	79	27	accompanying	accompany	VERB
fbem-26820	79	28	.	.	PUNCT
fbem-26820	80	1	12	12	NUM
fbem-26820	80	2	months	month	NOUN
fbem-26820	80	3	douyin	douyin	VERB
fbem-26820	80	4	one	one	NUM
fbem-26820	80	5	step	step	NOUN
fbem-26820	80	6	record	record	NOUN
fbem-26820	80	7	,	,	PUNCT
fbem-26820	80	8	struggle	struggle	VERB
fbem-26820	80	9	12	12	NUM
fbem-26820	80	10	months	month	NOUN
fbem-26820	80	11	meituan	meituan	PROPN
fbem-26820	80	12	home	home	PROPN
fbem-26820	80	13	will	will	AUX
fbem-26820	80	14	grow	grow	VERB
fbem-26820	80	15	home	home	NOUN
fbem-26820	80	16	,	,	PUNCT
fbem-26820	80	17	warmth	warmth	NOUN
fbem-26820	80	18	5.1.2	5.1.2	NUM
fbem-26820	80	19	.	.	PUNCT
fbem-26820	80	20	dream	dream	NOUN
fbem-26820	80	21	and	and	CCONJ
fbem-26820	80	22	companion	companion	NOUN
fbem-26820	80	23	theme	theme	NOUN
fbem-26820	80	24	shape	shape	NOUN
fbem-26820	80	25	brand	brand	NOUN
fbem-26820	80	26	personality	personality	NOUN
fbem-26820	80	27	personalizing	personalize	VERB
fbem-26820	80	28	brands	brand	NOUN
fbem-26820	80	29	and	and	CCONJ
fbem-26820	80	30	incorporating	incorporate	VERB
fbem-26820	80	31	dynamic	dynamic	ADJ
fbem-26820	80	32	emotional	emotional	ADJ
fbem-26820	80	33	components	component	NOUN
fbem-26820	80	34	will	will	AUX
fbem-26820	80	35	be	be	AUX
fbem-26820	80	36	an	an	DET
fbem-26820	80	37	effective	effective	ADJ
fbem-26820	80	38	way	way	NOUN
fbem-26820	80	39	to	to	PART
fbem-26820	80	40	enhance	enhance	VERB
fbem-26820	80	41	brand	brand	NOUN
fbem-26820	80	42	differentiation	differentiation	NOUN
fbem-26820	80	43	and	and	CCONJ
fbem-26820	80	44	visibility	visibility	NOUN
fbem-26820	80	45	,	,	PUNCT
fbem-26820	80	46	thus	thus	ADV
fbem-26820	80	47	making	make	VERB
fbem-26820	80	48	it	it	PRON
fbem-26820	80	49	easier	easy	ADJ
fbem-26820	80	50	for	for	SCONJ
fbem-26820	80	51	consumers	consumer	NOUN
fbem-26820	80	52	to	to	PART
fbem-26820	80	53	perceive	perceive	VERB
fbem-26820	80	54	and	and	CCONJ
fbem-26820	80	55	remember	remember	VERB
fbem-26820	80	56	brands	brand	NOUN
fbem-26820	80	57	.	.	PUNCT
fbem-26820	81	1	enterprises	enterprise	NOUN
fbem-26820	81	2	draw	draw	VERB
fbem-26820	81	3	lessons	lesson	NOUN
fbem-26820	81	4	from	from	ADP
fbem-26820	81	5	"	"	PUNCT
fbem-26820	81	6	brand	brand	NOUN
fbem-26820	81	7	archetype	archetype	NOUN
fbem-26820	81	8	"	"	PUNCT
fbem-26820	81	9	in	in	ADP
fbem-26820	81	10	narratology	narratology	NOUN
fbem-26820	81	11	to	to	PART
fbem-26820	81	12	mold	mold	VERB
fbem-26820	81	13	attractive	attractive	ADJ
fbem-26820	81	14	brand	brand	NOUN
fbem-26820	81	15	personality	personality	NOUN
fbem-26820	81	16	.	.	PUNCT
fbem-26820	82	1	according	accord	VERB
fbem-26820	82	2	to	to	ADP
fbem-26820	82	3	brand	brand	NOUN
fbem-26820	82	4	archetype	archetype	NOUN
fbem-26820	82	5	theory	theory	NOUN
fbem-26820	82	6	,	,	PUNCT
fbem-26820	82	7	a	a	DET
fbem-26820	82	8	lasting	last	VERB
fbem-26820	82	9	brand	brand	NOUN
fbem-26820	82	10	usually	usually	ADV
fbem-26820	82	11	has	have	VERB
fbem-26820	82	12	twelve	twelve	NUM
fbem-26820	82	13	personality	personality	NOUN
fbem-26820	82	14	archetypes	archetype	NOUN
fbem-26820	82	15	,	,	PUNCT
fbem-26820	82	16	which	which	PRON
fbem-26820	82	17	include	include	VERB
fbem-26820	82	18	caring	care	VERB
fbem-26820	82	19	,	,	PUNCT
fbem-26820	82	20	ruler	ruler	NOUN
fbem-26820	82	21	,	,	PUNCT
fbem-26820	82	22	creator	creator	NOUN
fbem-26820	82	23	and	and	CCONJ
fbem-26820	82	24	other	other	ADJ
fbem-26820	82	25	types	type	NOUN
fbem-26820	82	26	with	with	ADP
fbem-26820	82	27	stable	stable	ADJ
fbem-26820	82	28	motivation	motivation	NOUN
fbem-26820	82	29	,	,	PUNCT
fbem-26820	82	30	as	as	ADV
fbem-26820	82	31	well	well	ADV
fbem-26820	82	32	as	as	ADP
fbem-26820	82	33	innocent	innocent	ADJ
fbem-26820	82	34	,	,	PUNCT
fbem-26820	82	35	explorer	explorer	NOUN
fbem-26820	82	36	,	,	PUNCT
fbem-26820	82	37	wise	wise	ADJ
fbem-26820	82	38	and	and	CCONJ
fbem-26820	82	39	other	other	ADJ
fbem-26820	82	40	types	type	NOUN
fbem-26820	82	41	with	with	ADP
fbem-26820	82	42	independent	independent	ADJ
fbem-26820	82	43	motivation	motivation	NOUN
fbem-26820	82	44	.	.	PUNCT
fbem-26820	83	1	among	among	ADP
fbem-26820	83	2	the	the	DET
fbem-26820	83	3	110	110	NUM
fbem-26820	83	4	samples	sample	NOUN
fbem-26820	83	5	,	,	PUNCT
fbem-26820	83	6	only	only	ADV
fbem-26820	83	7	4	4	NUM
fbem-26820	83	8	tv	tv	NOUN
fbem-26820	83	9	advertisements	advertisement	NOUN
fbem-26820	83	10	were	be	AUX
fbem-26820	83	11	dominated	dominate	VERB
fbem-26820	83	12	by	by	ADP
fbem-26820	83	13	cartoon	cartoon	NOUN
fbem-26820	83	14	characters	character	NOUN
fbem-26820	83	15	,	,	PUNCT
fbem-26820	83	16	one	one	NUM
fbem-26820	83	17	by	by	ADP
fbem-26820	83	18	pets	pet	NOUN
fbem-26820	83	19	,	,	PUNCT
fbem-26820	83	20	and	and	CCONJ
fbem-26820	83	21	the	the	DET
fbem-26820	83	22	remaining	remain	VERB
fbem-26820	83	23	105	105	NUM
fbem-26820	83	24	tv	tv	NOUN
fbem-26820	83	25	advertisements	advertisement	NOUN
fbem-26820	83	26	were	be	AUX
fbem-26820	83	27	dominated	dominate	VERB
fbem-26820	83	28	by	by	ADP
fbem-26820	83	29	real	real	ADJ
fbem-26820	83	30	people	people	NOUN
fbem-26820	83	31	.	.	PUNCT
fbem-26820	84	1	most	most	ADJ
fbem-26820	84	2	advertisements	advertisement	NOUN
fbem-26820	84	3	tend	tend	VERB
fbem-26820	84	4	to	to	PART
fbem-26820	84	5	choose	choose	VERB
fbem-26820	84	6	the	the	DET
fbem-26820	84	7	theme	theme	NOUN
fbem-26820	84	8	of	of	ADP
fbem-26820	84	9	dream	dream	NOUN
fbem-26820	84	10	and	and	CCONJ
fbem-26820	84	11	companionship	companionship	NOUN
fbem-26820	84	12	,	,	PUNCT
fbem-26820	84	13	and	and	CCONJ
fbem-26820	84	14	the	the	DET
fbem-26820	84	15	brand	brand	NOUN
fbem-26820	84	16	has	have	VERB
fbem-26820	84	17	the	the	DET
fbem-26820	84	18	archetypal	archetypal	ADJ
fbem-26820	84	19	characteristics	characteristic	NOUN
fbem-26820	84	20	of	of	ADP
fbem-26820	84	21	stable	stable	ADJ
fbem-26820	84	22	caregiver	caregiver	NOUN
fbem-26820	84	23	,	,	PUNCT
fbem-26820	84	24	creator	creator	NOUN
fbem-26820	84	25	and	and	CCONJ
fbem-26820	84	26	common	common	ADJ
fbem-26820	84	27	man	man	NOUN
fbem-26820	84	28	.	.	PUNCT
fbem-26820	85	1	dream	dream	NOUN
fbem-26820	85	2	and	and	CCONJ
fbem-26820	85	3	companion	companion	NOUN
fbem-26820	85	4	theme	theme	NOUN
fbem-26820	85	5	is	be	AUX
fbem-26820	85	6	an	an	DET
fbem-26820	85	7	insight	insight	NOUN
fbem-26820	85	8	into	into	ADP
fbem-26820	85	9	the	the	DET
fbem-26820	85	10	consumer	consumer	NOUN
fbem-26820	85	11	's	's	PART
fbem-26820	85	12	spiritual	spiritual	ADJ
fbem-26820	85	13	world	world	NOUN
fbem-26820	85	14	,	,	PUNCT
fbem-26820	85	15	in	in	ADP
fbem-26820	85	16	line	line	NOUN
fbem-26820	85	17	with	with	ADP
fbem-26820	85	18	the	the	DET
fbem-26820	85	19	common	common	ADJ
fbem-26820	85	20	value	value	NOUN
fbem-26820	85	21	orientation	orientation	NOUN
fbem-26820	85	22	of	of	ADP
fbem-26820	85	23	brands	brand	NOUN
fbem-26820	85	24	and	and	CCONJ
fbem-26820	85	25	users	user	NOUN
fbem-26820	85	26	.	.	PUNCT
fbem-26820	86	1	123	123	NUM
fbem-26820	86	2	table	table	NOUN
fbem-26820	86	3	2	2	NUM
fbem-26820	86	4	-	-	SYM
fbem-26820	86	5	2	2	NUM
fbem-26820	86	6	.	.	PUNCT
fbem-26820	86	7	analysis	analysis	NOUN
fbem-26820	86	8	of	of	ADP
fbem-26820	86	9	dreams	dream	NOUN
fbem-26820	86	10	and	and	CCONJ
fbem-26820	86	11	companionship	companionship	NOUN
fbem-26820	86	12	themes	theme	NOUN
fbem-26820	86	13	in	in	ADP
fbem-26820	86	14	some	some	DET
fbem-26820	86	15	film	film	NOUN
fbem-26820	86	16	and	and	CCONJ
fbem-26820	86	17	television	television	NOUN
fbem-26820	86	18	advertisements	advertisement	NOUN
fbem-26820	86	19	in	in	ADP
fbem-26820	86	20	2023	2023	NUM
fbem-26820	86	21	time	time	NOUN
fbem-26820	86	22	brand	brand	NOUN
fbem-26820	86	23	advertising	advertising	NOUN
fbem-26820	86	24	film	film	NOUN
fbem-26820	86	25	title	title	NOUN
fbem-26820	86	26	subject	subject	NOUN
fbem-26820	86	27	matter	matter	NOUN
fbem-26820	86	28	keywords	keyword	NOUN
fbem-26820	86	29	1	1	NUM
fbem-26820	86	30	month	month	NOUN
fbem-26820	86	31	meituan	meituan	NOUN
fbem-26820	86	32	one	one	NUM
fbem-26820	86	33	more	more	ADJ
fbem-26820	86	34	year	year	NOUN
fbem-26820	86	35	,	,	PUNCT
fbem-26820	86	36	one	one	NUM
fbem-26820	86	37	more	more	ADJ
fbem-26820	86	38	year	year	NOUN
fbem-26820	86	39	.	.	PUNCT
fbem-26820	87	1	family	family	NOUN
fbem-26820	87	2	,	,	PUNCT
fbem-26820	87	3	company	company	NOUN
fbem-26820	87	4	1	1	NUM
fbem-26820	87	5	month	month	NOUN
fbem-26820	87	6	taobao	taobao	PROPN
fbem-26820	87	7	"	"	PUNCT
fbem-26820	87	8	i	i	PRON
fbem-26820	87	9	'm	be	AUX
fbem-26820	87	10	back	back	ADV
fbem-26820	87	11	.	.	PUNCT
fbem-26820	87	12	"	"	PUNCT
fbem-26820	88	1	home	home	NOUN
fbem-26820	88	2	,	,	PUNCT
fbem-26820	88	3	family	family	NOUN
fbem-26820	88	4	.	.	PUNCT
fbem-26820	89	1	4	4	NUM
fbem-26820	89	2	months	month	NOUN
fbem-26820	89	3	nike	nike	X
fbem-26820	89	4	not	not	PART
fbem-26820	89	5	hot	hot	ADJ
fbem-26820	89	6	enough	enough	ADV
fbem-26820	89	7	?	?	PUNCT
fbem-26820	90	1	just	just	ADV
fbem-26820	90	2	add	add	VERB
fbem-26820	90	3	some	some	DET
fbem-26820	90	4	more	more	ADJ
fbem-26820	90	5	spice	spice	NOUN
fbem-26820	90	6	!	!	PUNCT
fbem-26820	90	7	"	"	PUNCT
fbem-26820	90	8	challenge	challenge	VERB
fbem-26820	90	9	5	5	NUM
fbem-26820	90	10	months	month	NOUN
fbem-26820	90	11	tomson	tomson	PROPN
fbem-26820	90	12	bianjian	bianjian	PROPN
fbem-26820	90	13	my	my	PRON
fbem-26820	90	14	old	old	ADJ
fbem-26820	90	15	baby	baby	NOUN
fbem-26820	90	16	.	.	PUNCT
fbem-26820	91	1	mother	mother	NOUN
fbem-26820	91	2	's	's	PART
fbem-26820	91	3	day	day	NOUN
fbem-26820	91	4	,	,	PUNCT
fbem-26820	91	5	company	company	NOUN
fbem-26820	91	6	5	5	NUM
fbem-26820	91	7	months	month	NOUN
fbem-26820	91	8	dingtalk	dingtalk	VERB
fbem-26820	91	9	waiting	wait	VERB
fbem-26820	91	10	for	for	ADP
fbem-26820	91	11	the	the	DET
fbem-26820	91	12	wind	wind	NOUN
fbem-26820	91	13	.	.	PUNCT
fbem-26820	92	1	encourage	encourage	VERB
fbem-26820	92	2	,	,	PUNCT
fbem-26820	92	3	pursue	pursue	VERB
fbem-26820	92	4	5	5	NUM
fbem-26820	92	5	months	month	NOUN
fbem-26820	92	6	erie	erie	VERB
fbem-26820	92	7	no	no	DET
fbem-26820	92	8	love	love	NOUN
fbem-26820	92	9	,	,	PUNCT
fbem-26820	92	10	no	no	DET
fbem-26820	92	11	youth	youth	NOUN
fbem-26820	92	12	.	.	PUNCT
fbem-26820	93	1	youth	youth	NOUN
fbem-26820	93	2	,	,	PUNCT
fbem-26820	93	3	blood	blood	NOUN
fbem-26820	93	4	5	5	NUM
fbem-26820	93	5	months	month	NOUN
fbem-26820	93	6	mengniu	mengniu	NOUN
fbem-26820	93	7	mother	mother	NOUN
fbem-26820	93	8	of	of	ADP
fbem-26820	93	9	the	the	DET
fbem-26820	93	10	same	same	ADJ
fbem-26820	93	11	age	age	NOUN
fbem-26820	93	12	.	.	PUNCT
fbem-26820	94	1	mother	mother	NOUN
fbem-26820	94	2	's	's	PART
fbem-26820	94	3	day	day	NOUN
fbem-26820	94	4	,	,	PUNCT
fbem-26820	94	5	warm	warm	ADJ
fbem-26820	94	6	6	6	NUM
fbem-26820	94	7	months	month	NOUN
fbem-26820	94	8	heilan	heilan	PROPN
fbem-26820	94	9	home	home	PROPN
fbem-26820	94	10	100	100	NUM
fbem-26820	94	11	happy	happy	ADJ
fbem-26820	94	12	chinese	chinese	ADJ
fbem-26820	94	13	fathers	father	NOUN
fbem-26820	94	14	.	.	PUNCT
fbem-26820	95	1	documentary	documentary	NOUN
fbem-26820	95	2	,	,	PUNCT
fbem-26820	95	3	father	father	NOUN
fbem-26820	95	4	's	's	PART
fbem-26820	95	5	day	day	NOUN
fbem-26820	95	6	7	7	NUM
fbem-26820	95	7	months	month	NOUN
fbem-26820	95	8	erie	erie	NOUN
fbem-26820	95	9	see	see	VERB
fbem-26820	95	10	you	you	PRON
fbem-26820	95	11	on	on	ADP
fbem-26820	95	12	the	the	DET
fbem-26820	95	13	field	field	NOUN
fbem-26820	95	14	with	with	ADP
fbem-26820	95	15	love	love	NOUN
fbem-26820	95	16	women	woman	NOUN
fbem-26820	95	17	's	's	PART
fbem-26820	95	18	football	football	NOUN
fbem-26820	95	19	,	,	PUNCT
fbem-26820	95	20	blood	blood	NOUN
fbem-26820	95	21	sports	sport	NOUN
fbem-26820	95	22	9	9	NUM
fbem-26820	95	23	months	month	NOUN
fbem-26820	95	24	huiren	huiren	VERB
fbem-26820	95	25	the	the	DET
fbem-26820	95	26	speech	speech	NOUN
fbem-26820	95	27	of	of	ADP
fbem-26820	95	28	100	100	NUM
fbem-26820	95	29	people	people	NOUN
fbem-26820	95	30	dream	dream	VERB
fbem-26820	95	31	9	9	NUM
fbem-26820	95	32	months	month	NOUN
fbem-26820	95	33	taobao	taobao	PROPN
fbem-26820	95	34	everything	everything	PRON
fbem-26820	95	35	that	that	PRON
fbem-26820	95	36	fascinates	fascinate	VERB
fbem-26820	95	37	me	i	PRON
fbem-26820	95	38	.	.	PUNCT
fbem-26820	96	1	asian	asian	PROPN
fbem-26820	96	2	games	games	PROPN
fbem-26820	96	3	spirit	spirit	VERB
fbem-26820	96	4	9	9	NUM
fbem-26820	96	5	months	month	NOUN
fbem-26820	96	6	taobao	taobao	PROPN
fbem-26820	96	7	"	"	PUNCT
fbem-26820	96	8	taobao	taobao	PROPN
fbem-26820	96	9	star	star	PROPN
fbem-26820	96	10	generation	generation	NOUN
fbem-26820	96	11	"	"	PUNCT
fbem-26820	96	12	dream	dream	NOUN
fbem-26820	96	13	,	,	PUNCT
fbem-26820	96	14	struggle	struggle	VERB
fbem-26820	96	15	10	10	NUM
fbem-26820	96	16	months	month	NOUN
fbem-26820	96	17	east	east	ADV
fbem-26820	96	18	of	of	ADP
fbem-26820	96	19	beijing	beijing	PROPN
fbem-26820	96	20	hand	hand	NOUN
fbem-26820	96	21	protector	protector	NOUN
fbem-26820	96	22	ordinary	ordinary	ADJ
fbem-26820	96	23	people	people	NOUN
fbem-26820	96	24	,	,	PUNCT
fbem-26820	96	25	guards	guard	VERB
fbem-26820	96	26	10	10	NUM
fbem-26820	96	27	months	month	NOUN
fbem-26820	97	1	taobao	taobao	PROPN
fbem-26820	97	2	"	"	PUNCT
fbem-26820	97	3	let	let	AUX
fbem-26820	97	4	's	us	PRON
fbem-26820	97	5	watch	watch	VERB
fbem-26820	97	6	"	"	PUNCT
fbem-26820	97	7	love	love	VERB
fbem-26820	97	8	online	online	ADV
fbem-26820	97	9	at	at	ADP
fbem-26820	97	10	any	any	DET
fbem-26820	97	11	time	time	NOUN
fbem-26820	97	12	"	"	PUNCT
fbem-26820	97	13	solitude	solitude	NOUN
fbem-26820	97	14	,	,	PUNCT
fbem-26820	97	15	company	company	NOUN
fbem-26820	97	16	11	11	NUM
fbem-26820	97	17	months	month	NOUN
fbem-26820	97	18	proya	proya	VERB
fbem-26820	97	19	stupid	stupid	ADJ
fbem-26820	97	20	kids	kid	NOUN
fbem-26820	97	21	.	.	PUNCT
fbem-26820	98	1	inheritance	inheritance	NOUN
fbem-26820	98	2	,	,	PUNCT
fbem-26820	98	3	dreams	dream	NOUN
fbem-26820	98	4	5.1.3	5.1.3	NUM
fbem-26820	98	5	.	.	PUNCT
fbem-26820	99	1	traditional	traditional	ADJ
fbem-26820	99	2	culture	culture	NOUN
fbem-26820	99	3	theme	theme	NOUN
fbem-26820	99	4	conveys	convey	VERB
fbem-26820	99	5	brand	brand	NOUN
fbem-26820	99	6	concept	concept	NOUN
fbem-26820	99	7	in	in	ADP
fbem-26820	99	8	the	the	DET
fbem-26820	99	9	process	process	NOUN
fbem-26820	99	10	of	of	ADP
fbem-26820	99	11	brand	brand	NOUN
fbem-26820	99	12	story	story	NOUN
fbem-26820	99	13	-	-	PUNCT
fbem-26820	99	14	based	base	VERB
fbem-26820	99	15	communication	communication	NOUN
fbem-26820	99	16	,	,	PUNCT
fbem-26820	99	17	storybased	storybase	VERB
fbem-26820	99	18	advertising	advertising	NOUN
fbem-26820	99	19	is	be	AUX
fbem-26820	99	20	not	not	PART
fbem-26820	99	21	only	only	ADV
fbem-26820	99	22	a	a	DET
fbem-26820	99	23	means	mean	NOUN
fbem-26820	99	24	of	of	ADP
fbem-26820	99	25	commercial	commercial	ADJ
fbem-26820	99	26	communication	communication	NOUN
fbem-26820	99	27	,	,	PUNCT
fbem-26820	99	28	but	but	CCONJ
fbem-26820	99	29	also	also	ADV
fbem-26820	99	30	a	a	DET
fbem-26820	99	31	mission	mission	NOUN
fbem-26820	99	32	of	of	ADP
fbem-26820	99	33	cultural	cultural	ADJ
fbem-26820	99	34	inheritance	inheritance	NOUN
fbem-26820	99	35	.	.	PUNCT
fbem-26820	100	1	traditional	traditional	ADJ
fbem-26820	100	2	skills	skill	NOUN
fbem-26820	100	3	are	be	AUX
fbem-26820	100	4	deeply	deeply	ADV
fbem-26820	100	5	rooted	rooted	ADJ
fbem-26820	100	6	in	in	ADP
fbem-26820	100	7	the	the	DET
fbem-26820	100	8	long	long	ADJ
fbem-26820	100	9	historical	historical	ADJ
fbem-26820	100	10	and	and	CCONJ
fbem-26820	100	11	cultural	cultural	ADJ
fbem-26820	100	12	background	background	NOUN
fbem-26820	100	13	,	,	PUNCT
fbem-26820	100	14	and	and	CCONJ
fbem-26820	100	15	the	the	DET
fbem-26820	100	16	traditional	traditional	ADJ
fbem-26820	100	17	cultural	cultural	ADJ
fbem-26820	100	18	deposits	deposit	NOUN
fbem-26820	100	19	and	and	CCONJ
fbem-26820	100	20	historical	historical	ADJ
fbem-26820	100	21	stories	story	NOUN
fbem-26820	100	22	contained	contain	VERB
fbem-26820	100	23	in	in	ADP
fbem-26820	100	24	them	they	PRON
fbem-26820	100	25	can	can	AUX
fbem-26820	100	26	provide	provide	VERB
fbem-26820	100	27	a	a	DET
fbem-26820	100	28	large	large	ADJ
fbem-26820	100	29	number	number	NOUN
fbem-26820	100	30	of	of	ADP
fbem-26820	100	31	material	material	ADJ
fbem-26820	100	32	resources	resource	NOUN
fbem-26820	100	33	for	for	ADP
fbem-26820	100	34	brand	brand	NOUN
fbem-26820	100	35	narrative	narrative	NOUN
fbem-26820	100	36	.	.	PUNCT
fbem-26820	101	1	the	the	DET
fbem-26820	101	2	content	content	NOUN
fbem-26820	101	3	of	of	ADP
fbem-26820	101	4	"	"	PUNCT
fbem-26820	101	5	traditional	traditional	ADJ
fbem-26820	101	6	history	history	NOUN
fbem-26820	101	7	and	and	CCONJ
fbem-26820	101	8	culture	culture	NOUN
fbem-26820	101	9	"	"	PUNCT
fbem-26820	101	10	is	be	AUX
fbem-26820	101	11	highly	highly	ADV
fbem-26820	101	12	consistent	consistent	ADJ
fbem-26820	101	13	with	with	ADP
fbem-26820	101	14	the	the	DET
fbem-26820	101	15	cultural	cultural	ADJ
fbem-26820	101	16	attributes	attribute	NOUN
fbem-26820	101	17	carried	carry	VERB
fbem-26820	101	18	by	by	ADP
fbem-26820	101	19	traditional	traditional	ADJ
fbem-26820	101	20	skills	skill	NOUN
fbem-26820	101	21	,	,	PUNCT
fbem-26820	101	22	pointing	point	VERB
fbem-26820	101	23	to	to	ADP
fbem-26820	101	24	the	the	DET
fbem-26820	101	25	image	image	NOUN
fbem-26820	101	26	of	of	ADP
fbem-26820	101	27	a	a	DET
fbem-26820	101	28	deep	deep	ADJ
fbem-26820	101	29	and	and	CCONJ
fbem-26820	101	30	passionate	passionate	ADJ
fbem-26820	101	31	cultural	cultural	ADJ
fbem-26820	101	32	brand	brand	NOUN
fbem-26820	101	33	,	,	PUNCT
fbem-26820	101	34	and	and	CCONJ
fbem-26820	101	35	realizing	realize	VERB
fbem-26820	101	36	cultural	cultural	ADJ
fbem-26820	101	37	assignment	assignment	NOUN
fbem-26820	101	38	in	in	ADP
fbem-26820	101	39	brand	brand	NOUN
fbem-26820	101	40	narrative	narrative	NOUN
fbem-26820	101	41	.	.	PUNCT
fbem-26820	102	1	exciting	exciting	ADJ
fbem-26820	102	2	story	story	NOUN
fbem-26820	102	3	elements	element	NOUN
fbem-26820	102	4	into	into	ADP
fbem-26820	102	5	advertising	advertising	NOUN
fbem-26820	102	6	,	,	PUNCT
fbem-26820	102	7	can	can	AUX
fbem-26820	102	8	arouse	arouse	VERB
fbem-26820	102	9	the	the	DET
fbem-26820	102	10	audience	audience	NOUN
fbem-26820	102	11	's	's	PART
fbem-26820	102	12	resonance	resonance	NOUN
fbem-26820	102	13	,	,	PUNCT
fbem-26820	102	14	increase	increase	VERB
fbem-26820	102	15	their	their	PRON
fbem-26820	102	16	brand	brand	NOUN
fbem-26820	102	17	awareness	awareness	NOUN
fbem-26820	102	18	.	.	PUNCT
fbem-26820	103	1	this	this	DET
fbem-26820	103	2	traditional	traditional	ADJ
fbem-26820	103	3	culture	culture	NOUN
fbem-26820	103	4	is	be	AUX
fbem-26820	103	5	fully	fully	ADV
fbem-26820	103	6	reflected	reflect	VERB
fbem-26820	103	7	in	in	ADP
fbem-26820	103	8	advertising	advertising	NOUN
fbem-26820	103	9	creation	creation	NOUN
fbem-26820	103	10	,	,	PUNCT
fbem-26820	103	11	which	which	PRON
fbem-26820	103	12	conveys	convey	VERB
fbem-26820	103	13	the	the	DET
fbem-26820	103	14	core	core	NOUN
fbem-26820	103	15	values	value	NOUN
fbem-26820	103	16	and	and	CCONJ
fbem-26820	103	17	ideas	idea	NOUN
fbem-26820	103	18	of	of	ADP
fbem-26820	103	19	the	the	DET
fbem-26820	103	20	brand	brand	NOUN
fbem-26820	103	21	with	with	ADP
fbem-26820	103	22	vivid	vivid	ADJ
fbem-26820	103	23	stories	story	NOUN
fbem-26820	103	24	one	one	NUM
fbem-26820	103	25	after	after	ADP
fbem-26820	103	26	another	another	PRON
fbem-26820	103	27	as	as	ADP
fbem-26820	103	28	carriers	carrier	NOUN
fbem-26820	103	29	.	.	PUNCT
fbem-26820	104	1	table	table	NOUN
fbem-26820	104	2	2	2	NUM
fbem-26820	104	3	-	-	SYM
fbem-26820	104	4	3	3	NUM
fbem-26820	104	5	.	.	PUNCT
fbem-26820	105	1	analysis	analysis	NOUN
fbem-26820	105	2	of	of	ADP
fbem-26820	105	3	traditional	traditional	ADJ
fbem-26820	105	4	culture	culture	NOUN
fbem-26820	105	5	theme	theme	NOUN
fbem-26820	105	6	of	of	ADP
fbem-26820	105	7	some	some	DET
fbem-26820	105	8	film	film	NOUN
fbem-26820	105	9	and	and	CCONJ
fbem-26820	105	10	television	television	NOUN
fbem-26820	105	11	advertisements	advertisement	NOUN
fbem-26820	105	12	in	in	ADP
fbem-26820	105	13	2023	2023	NUM
fbem-26820	105	14	time	time	NOUN
fbem-26820	105	15	brand	brand	NOUN
fbem-26820	105	16	advertising	advertising	NOUN
fbem-26820	105	17	film	film	NOUN
fbem-26820	105	18	title	title	NOUN
fbem-26820	105	19	subject	subject	NOUN
fbem-26820	105	20	matter	matter	NOUN
fbem-26820	105	21	keywords	keyword	NOUN
fbem-26820	105	22	1	1	NUM
fbem-26820	105	23	month	month	NOUN
fbem-26820	105	24	meituan	meituan	NOUN
fbem-26820	105	25	fireworks	firework	NOUN
fbem-26820	105	26	.	.	PUNCT
fbem-26820	106	1	qingming	qingme	VERB
fbem-26820	106	2	shanghe	shanghe	PROPN
fbem-26820	106	3	tu	tu	PROPN
fbem-26820	106	4	,	,	PUNCT
fbem-26820	106	5	new	new	ADJ
fbem-26820	106	6	year	year	NOUN
fbem-26820	106	7	1	1	NUM
fbem-26820	106	8	month	month	NOUN
fbem-26820	106	9	bmw	bmw	PROPN
fbem-26820	106	10	"	"	PUNCT
fbem-26820	106	11	success	success	NOUN
fbem-26820	106	12	in	in	ADP
fbem-26820	106	13	attracting	attract	VERB
fbem-26820	106	14	wealth	wealth	NOUN
fbem-26820	106	15	"	"	PUNCT
fbem-26820	106	16	fun	fun	ADJ
fbem-26820	106	17	spring	spring	NOUN
fbem-26820	106	18	festival	festival	NOUN
fbem-26820	106	19	2	2	NUM
fbem-26820	106	20	months	month	NOUN
fbem-26820	106	21	p	p	PROPN
fbem-26820	106	22	&	&	CCONJ
fbem-26820	106	23	g	g	PROPN
fbem-26820	106	24	life	life	NOUN
fbem-26820	106	25	and	and	CCONJ
fbem-26820	106	26	development	development	NOUN
fbem-26820	106	27	custom	custom	NOUN
fbem-26820	106	28	,	,	PUNCT
fbem-26820	106	29	ritual	ritual	ADJ
fbem-26820	106	30	3	3	NUM
fbem-26820	106	31	months	month	NOUN
fbem-26820	106	32	lizhen	lizhen	ADJ
fbem-26820	106	33	tribute	tribute	NOUN
fbem-26820	106	34	to	to	ADP
fbem-26820	106	35	the	the	DET
fbem-26820	106	36	great	great	ADJ
fbem-26820	106	37	founder	founder	NOUN
fbem-26820	106	38	.	.	PUNCT
fbem-26820	107	1	tea	tea	NOUN
fbem-26820	107	2	,	,	PUNCT
fbem-26820	107	3	national	national	ADJ
fbem-26820	107	4	style	style	NOUN
fbem-26820	107	5	3	3	NUM
fbem-26820	107	6	months	month	NOUN
fbem-26820	107	7	beneunder	beneunder	NOUN
fbem-26820	107	8	"	"	PUNCT
fbem-26820	107	9	jingzhe	jingzhe	NOUN
fbem-26820	107	10	order	order	NOUN
fbem-26820	107	11	"	"	PUNCT
fbem-26820	107	12	natural	natural	ADJ
fbem-26820	107	13	solar	solar	ADJ
fbem-26820	107	14	terms	term	NOUN
fbem-26820	107	15	4	4	NUM
fbem-26820	107	16	months	month	NOUN
fbem-26820	107	17	sogou	sogou	NOUN
fbem-26820	107	18	input	input	NOUN
fbem-26820	107	19	method	method	NOUN
fbem-26820	107	20	"	"	PUNCT
fbem-26820	107	21	looking	look	VERB
fbem-26820	107	22	for	for	ADP
fbem-26820	107	23	a	a	DET
fbem-26820	107	24	duck	duck	NOUN
fbem-26820	107	25	.	.	PUNCT
fbem-26820	107	26	"	"	PUNCT
fbem-26820	108	1	chinese	chinese	ADJ
fbem-26820	108	2	character	character	NOUN
fbem-26820	108	3	culture	culture	NOUN
fbem-26820	108	4	6	6	NUM
fbem-26820	108	5	months	month	NOUN
fbem-26820	108	6	p	p	PROPN
fbem-26820	108	7	&	&	CCONJ
fbem-26820	108	8	g	g	PROPN
fbem-26820	108	9	cctv	cctv	PROPN
fbem-26820	108	10	network	network	VERB
fbem-26820	108	11	a	a	DET
fbem-26820	108	12	gift	gift	NOUN
fbem-26820	108	13	from	from	ADP
fbem-26820	108	14	a	a	DET
fbem-26820	108	15	thousand	thousand	NUM
fbem-26820	108	16	years	year	NOUN
fbem-26820	108	17	ago	ago	ADV
fbem-26820	108	18	to	to	ADP
fbem-26820	108	19	all	all	DET
fbem-26820	108	20	the	the	DET
fbem-26820	108	21	children	child	NOUN
fbem-26820	108	22	of	of	ADP
fbem-26820	108	23	the	the	DET
fbem-26820	108	24	earth	earth	NOUN
fbem-26820	108	25	chinese	chinese	ADJ
fbem-26820	108	26	shadow	shadow	PROPN
fbem-26820	108	27	puppetry	puppetry	NOUN
fbem-26820	108	28	7	7	NUM
fbem-26820	108	29	months	month	NOUN
fbem-26820	108	30	view	view	NOUN
fbem-26820	108	31	summer	summer	NOUN
fbem-26820	108	32	vivo	vivo	NOUN
fbem-26820	108	33	"	"	PUNCT
fbem-26820	108	34	chinese	chinese	ADJ
fbem-26820	108	35	sweet·southern	sweet·southern	ADJ
fbem-26820	108	36	music	music	NOUN
fbem-26820	108	37	"	"	PUNCT
fbem-26820	108	38	local	local	ADJ
fbem-26820	108	39	culture	culture	NOUN
fbem-26820	108	40	,	,	PUNCT
fbem-26820	108	41	simplicity	simplicity	NOUN
fbem-26820	108	42	,	,	PUNCT
fbem-26820	108	43	nature	nature	NOUN
fbem-26820	108	44	7	7	NUM
fbem-26820	108	45	months	month	NOUN
fbem-26820	108	46	yili	yili	NOUN
fbem-26820	108	47	palace	palace	PROPN
fbem-26820	108	48	museum	museum	PROPN
fbem-26820	108	49	"	"	PUNCT
fbem-26820	108	50	protecting	protect	VERB
fbem-26820	108	51	the	the	DET
fbem-26820	108	52	beauty	beauty	NOUN
fbem-26820	108	53	of	of	ADP
fbem-26820	108	54	ancient	ancient	ADJ
fbem-26820	108	55	buildings	building	NOUN
fbem-26820	108	56	"	"	PUNCT
fbem-26820	108	57	inheritance	inheritance	NOUN
fbem-26820	108	58	and	and	CCONJ
fbem-26820	108	59	innovation	innovation	NOUN
fbem-26820	108	60	8	8	NUM
fbem-26820	108	61	months	month	NOUN
fbem-26820	108	62	meituan	meituan	NOUN
fbem-26820	108	63	eat	eat	VERB
fbem-26820	108	64	well	well	ADV
fbem-26820	108	65	,	,	PUNCT
fbem-26820	108	66	life	life	NOUN
fbem-26820	108	67	is	be	AUX
fbem-26820	108	68	important	important	ADJ
fbem-26820	108	69	.	.	PUNCT
fbem-26820	109	1	mid	mid	ADJ
fbem-26820	109	2	-	-	PROPN
fbem-26820	109	3	autumn	autumn	NOUN
fbem-26820	109	4	festival	festival	NOUN
fbem-26820	109	5	,	,	PUNCT
fbem-26820	109	6	kinship	kinship	NOUN
fbem-26820	109	7	10	10	NUM
fbem-26820	109	8	months	month	NOUN
fbem-26820	109	9	yunnan	yunnan	NOUN
fbem-26820	109	10	baiyao	baiyao	ADJ
fbem-26820	109	11	"	"	PUNCT
fbem-26820	109	12	greetings	greeting	NOUN
fbem-26820	109	13	from	from	ADP
fbem-26820	109	14	ascending	ascend	VERB
fbem-26820	109	15	"	"	PUNCT
fbem-26820	109	16	solar	solar	ADJ
fbem-26820	109	17	terms	term	NOUN
fbem-26820	109	18	,	,	PUNCT
fbem-26820	109	19	health	health	NOUN
fbem-26820	109	20	10	10	NUM
fbem-26820	109	21	months	month	NOUN
fbem-26820	109	22	mercedes	mercedes	PROPN
fbem-26820	109	23	-	-	PUNCT
fbem-26820	109	24	benz	benz	PROPN
fbem-26820	109	25	"	"	PUNCT
fbem-26820	109	26	an	an	DET
fbem-26820	109	27	old	old	ADJ
fbem-26820	109	28	broken	broken	ADJ
fbem-26820	109	29	car	car	NOUN
fbem-26820	109	30	actually	actually	ADV
fbem-26820	109	31	ushered	usher	VERB
fbem-26820	109	32	in	in	ADP
fbem-26820	109	33	a	a	DET
fbem-26820	109	34	restart	restart	NOUN
fbem-26820	109	35	of	of	ADP
fbem-26820	109	36	life	life	NOUN
fbem-26820	109	37	"	"	PUNCT
fbem-26820	109	38	originality	originality	NOUN
fbem-26820	109	39	11	11	NUM
fbem-26820	109	40	months	month	NOUN
fbem-26820	109	41	tmall	tmall	NOUN
fbem-26820	109	42	surprise	surprise	PROPN
fbem-26820	109	43	lights	light	NOUN
fbem-26820	109	44	up	up	ADP
fbem-26820	109	45	jingdezhen	jingdezhen	ADJ
fbem-26820	109	46	local	local	ADJ
fbem-26820	109	47	culture	culture	NOUN
fbem-26820	109	48	12	12	NUM
fbem-26820	109	49	months	month	NOUN
fbem-26820	109	50	huaxizi	huaxizi	NOUN
fbem-26820	109	51	"	"	PUNCT
fbem-26820	109	52	free	free	ADJ
fbem-26820	109	53	oriental	oriental	ADJ
fbem-26820	109	54	beauty	beauty	NOUN
fbem-26820	109	55	,	,	PUNCT
fbem-26820	109	56	mongolian	mongolian	ADJ
fbem-26820	109	57	impression	impression	NOUN
fbem-26820	109	58	"	"	PUNCT
fbem-26820	109	59	intangible	intangible	ADJ
fbem-26820	109	60	heritage	heritage	NOUN
fbem-26820	109	61	,	,	PUNCT
fbem-26820	109	62	ingenuity	ingenuity	NOUN
fbem-26820	109	63	5.1.4	5.1.4	NOUN
fbem-26820	109	64	.	.	PUNCT
fbem-26820	110	1	public	public	ADJ
fbem-26820	110	2	welfare	welfare	NOUN
fbem-26820	110	3	theme	theme	NOUN
fbem-26820	110	4	highlights	highlight	NOUN
fbem-26820	110	5	brand	brand	NOUN
fbem-26820	110	6	social	social	ADJ
fbem-26820	110	7	value	value	NOUN
fbem-26820	110	8	in	in	ADP
fbem-26820	110	9	the	the	DET
fbem-26820	110	10	era	era	NOUN
fbem-26820	110	11	of	of	ADP
fbem-26820	110	12	marketing	marketing	NOUN
fbem-26820	110	13	3.0	3.0	NUM
fbem-26820	110	14	,	,	PUNCT
fbem-26820	110	15	the	the	DET
fbem-26820	110	16	relationship	relationship	NOUN
fbem-26820	110	17	between	between	ADP
fbem-26820	110	18	brands	brand	NOUN
fbem-26820	110	19	and	and	CCONJ
fbem-26820	110	20	consumers	consumer	NOUN
fbem-26820	110	21	has	have	AUX
fbem-26820	110	22	fundamentally	fundamentally	ADV
fbem-26820	110	23	changed	change	VERB
fbem-26820	110	24	.	.	PUNCT
fbem-26820	111	1	at	at	ADP
fbem-26820	111	2	the	the	DET
fbem-26820	111	3	heart	heart	NOUN
fbem-26820	111	4	of	of	ADP
fbem-26820	111	5	this	this	DET
fbem-26820	111	6	change	change	NOUN
fbem-26820	111	7	is	be	AUX
fbem-26820	111	8	the	the	DET
fbem-26820	111	9	shift	shift	NOUN
fbem-26820	111	10	in	in	ADP
fbem-26820	111	11	marketing	marketing	NOUN
fbem-26820	111	12	philosophy	philosophy	NOUN
fbem-26820	111	13	from	from	ADP
fbem-26820	111	14	productcentric	productcentric	NOUN
fbem-26820	111	15	to	to	ADP
fbem-26820	111	16	humanity	humanity	NOUN
fbem-26820	111	17	-	-	PUNCT
fbem-26820	111	18	centric	centric	NOUN
fbem-26820	111	19	,	,	PUNCT
fbem-26820	111	20	with	with	ADP
fbem-26820	111	21	value	value	NOUN
fbem-26820	111	22	propositions	proposition	NOUN
fbem-26820	111	23	that	that	PRON
fbem-26820	111	24	focus	focus	VERB
fbem-26820	111	25	not	not	PART
fbem-26820	111	26	just	just	ADV
fbem-26820	111	27	on	on	ADP
fbem-26820	111	28	the	the	DET
fbem-26820	111	29	physical	physical	ADJ
fbem-26820	111	30	properties	property	NOUN
fbem-26820	111	31	of	of	ADP
fbem-26820	111	32	products	product	NOUN
fbem-26820	111	33	and	and	CCONJ
fbem-26820	111	34	the	the	DET
fbem-26820	111	35	satisfaction	satisfaction	NOUN
fbem-26820	111	36	of	of	ADP
fbem-26820	111	37	consumer	consumer	NOUN
fbem-26820	111	38	emotions	emotion	NOUN
fbem-26820	111	39	,	,	PUNCT
fbem-26820	111	40	but	but	CCONJ
fbem-26820	111	41	on	on	ADP
fbem-26820	111	42	digging	dig	VERB
fbem-26820	111	43	deep	deep	ADV
fbem-26820	111	44	into	into	ADP
fbem-26820	111	45	and	and	CCONJ
fbem-26820	111	46	emphasizing	emphasize	VERB
fbem-26820	111	47	the	the	DET
fbem-26820	111	48	values	value	NOUN
fbem-26820	111	49	carried	carry	VERB
fbem-26820	111	50	by	by	ADP
fbem-26820	111	51	brands	brand	NOUN
fbem-26820	111	52	and	and	CCONJ
fbem-26820	111	53	how	how	SCONJ
fbem-26820	111	54	these	these	DET
fbem-26820	111	55	values	value	NOUN
fbem-26820	111	56	resonate	resonate	VERB
fbem-26820	111	57	with	with	ADP
fbem-26820	111	58	the	the	DET
fbem-26820	111	59	inner	inner	ADJ
fbem-26820	111	60	world	world	NOUN
fbem-26820	111	61	of	of	ADP
fbem-26820	111	62	consumers	consumer	NOUN
fbem-26820	111	63	.	.	PUNCT
fbem-26820	112	1	this	this	PRON
fbem-26820	112	2	means	mean	VERB
fbem-26820	112	3	that	that	SCONJ
fbem-26820	112	4	brands	brand	NOUN
fbem-26820	112	5	need	need	VERB
fbem-26820	112	6	to	to	PART
fbem-26820	112	7	go	go	VERB
fbem-26820	112	8	beyond	beyond	ADP
fbem-26820	112	9	traditional	traditional	ADJ
fbem-26820	112	10	marketing	marketing	NOUN
fbem-26820	112	11	strategies	strategy	NOUN
fbem-26820	112	12	to	to	PART
fbem-26820	112	13	understand	understand	VERB
fbem-26820	112	14	consumers	consumer	NOUN
fbem-26820	112	15	'	'	PART
fbem-26820	112	16	needs	need	NOUN
fbem-26820	112	17	and	and	CCONJ
fbem-26820	112	18	expectations	expectation	NOUN
fbem-26820	112	19	,	,	PUNCT
fbem-26820	112	20	and	and	CCONJ
fbem-26820	112	21	the	the	DET
fbem-26820	112	22	values	value	NOUN
fbem-26820	112	23	they	they	PRON
fbem-26820	112	24	pursue	pursue	VERB
fbem-26820	112	25	.	.	PUNCT
fbem-26820	113	1	brands	brand	NOUN
fbem-26820	113	2	convey	convey	VERB
fbem-26820	113	3	their	their	PRON
fbem-26820	113	4	public	public	ADJ
fbem-26820	113	5	welfare	welfare	NOUN
fbem-26820	113	6	ideas	idea	NOUN
fbem-26820	113	7	and	and	CCONJ
fbem-26820	113	8	values	value	NOUN
fbem-26820	113	9	to	to	ADP
fbem-26820	113	10	consumers	consumer	NOUN
fbem-26820	113	11	through	through	ADP
fbem-26820	113	12	story	story	NOUN
fbem-26820	113	13	-	-	PUNCT
fbem-26820	113	14	based	base	VERB
fbem-26820	113	15	advertisements	advertisement	NOUN
fbem-26820	113	16	with	with	ADP
fbem-26820	113	17	public	public	ADJ
fbem-26820	113	18	welfare	welfare	NOUN
fbem-26820	113	19	themes	theme	NOUN
fbem-26820	113	20	,	,	PUNCT
fbem-26820	113	21	so	so	SCONJ
fbem-26820	113	22	as	as	SCONJ
fbem-26820	113	23	to	to	PART
fbem-26820	113	24	enhance	enhance	VERB
fbem-26820	113	25	the	the	DET
fbem-26820	113	26	image	image	NOUN
fbem-26820	113	27	and	and	CCONJ
fbem-26820	113	28	status	status	NOUN
fbem-26820	113	29	of	of	ADP
fbem-26820	113	30	brands	brand	NOUN
fbem-26820	113	31	in	in	ADP
fbem-26820	113	32	the	the	DET
fbem-26820	113	33	public	public	ADJ
fbem-26820	113	34	mind	mind	NOUN
fbem-26820	113	35	.	.	PUNCT
fbem-26820	114	1	when	when	SCONJ
fbem-26820	114	2	a	a	DET
fbem-26820	114	3	brand	brand	NOUN
fbem-26820	114	4	carries	carry	VERB
fbem-26820	114	5	out	out	ADP
fbem-26820	114	6	public	public	ADJ
fbem-26820	114	7	welfare	welfare	NOUN
fbem-26820	114	8	story	story	NOUN
fbem-26820	114	9	-	-	PUNCT
fbem-26820	114	10	based	base	VERB
fbem-26820	114	11	communication	communication	NOUN
fbem-26820	114	12	,	,	PUNCT
fbem-26820	114	13	it	it	PRON
fbem-26820	114	14	should	should	AUX
fbem-26820	114	15	find	find	VERB
fbem-26820	114	16	out	out	ADP
fbem-26820	114	17	the	the	DET
fbem-26820	114	18	public	public	ADJ
fbem-26820	114	19	welfare	welfare	NOUN
fbem-26820	114	20	theme	theme	NOUN
fbem-26820	114	21	that	that	PRON
fbem-26820	114	22	matches	match	VERB
fbem-26820	114	23	its	its	PRON
fbem-26820	114	24	own	own	ADJ
fbem-26820	114	25	brand	brand	NOUN
fbem-26820	114	26	,	,	PUNCT
fbem-26820	114	27	so	so	SCONJ
fbem-26820	114	28	as	as	SCONJ
fbem-26820	114	29	to	to	PART
fbem-26820	114	30	make	make	VERB
fbem-26820	114	31	the	the	DET
fbem-26820	114	32	brand	brand	NOUN
fbem-26820	114	33	story	story	NOUN
fbem-26820	114	34	-	-	PUNCT
fbem-26820	114	35	based	base	VERB
fbem-26820	114	36	communication	communication	NOUN
fbem-26820	114	37	more	more	ADV
fbem-26820	114	38	social	social	ADJ
fbem-26820	114	39	value	value	NOUN
fbem-26820	114	40	.	.	PUNCT
fbem-26820	115	1	through	through	ADP
fbem-26820	115	2	these	these	DET
fbem-26820	115	3	public	public	ADJ
fbem-26820	115	4	welfare	welfare	NOUN
fbem-26820	115	5	activities	activity	NOUN
fbem-26820	115	6	,	,	PUNCT
fbem-26820	115	7	the	the	DET
fbem-26820	115	8	social	social	ADJ
fbem-26820	115	9	responsibility	responsibility	NOUN
fbem-26820	115	10	and	and	CCONJ
fbem-26820	115	11	values	value	NOUN
fbem-26820	115	12	undertaken	undertake	VERB
fbem-26820	115	13	by	by	ADP
fbem-26820	115	14	the	the	DET
fbem-26820	115	15	brand	brand	NOUN
fbem-26820	115	16	are	be	AUX
fbem-26820	115	17	transmitted	transmit	VERB
fbem-26820	115	18	to	to	ADP
fbem-26820	115	19	consumers	consumer	NOUN
fbem-26820	115	20	,	,	PUNCT
fbem-26820	115	21	and	and	CCONJ
fbem-26820	115	22	a	a	DET
fbem-26820	115	23	good	good	ADJ
fbem-26820	115	24	social	social	ADJ
fbem-26820	115	25	image	image	NOUN
fbem-26820	115	26	and	and	CCONJ
fbem-26820	115	27	reputation	reputation	NOUN
fbem-26820	115	28	are	be	AUX
fbem-26820	115	29	created	create	VERB
fbem-26820	115	30	.	.	PUNCT
fbem-26820	116	1	124	124	NUM
fbem-26820	116	2	table	table	NOUN
fbem-26820	116	3	2	2	NUM
fbem-26820	116	4	-	-	SYM
fbem-26820	116	5	4	4	NUM
fbem-26820	116	6	.	.	PUNCT
fbem-26820	116	7	analysis	analysis	NOUN
fbem-26820	116	8	of	of	ADP
fbem-26820	116	9	public	public	ADJ
fbem-26820	116	10	service	service	NOUN
fbem-26820	116	11	theme	theme	NOUN
fbem-26820	116	12	of	of	ADP
fbem-26820	116	13	some	some	DET
fbem-26820	116	14	film	film	NOUN
fbem-26820	116	15	and	and	CCONJ
fbem-26820	116	16	television	television	NOUN
fbem-26820	116	17	advertisements	advertisement	NOUN
fbem-26820	116	18	in	in	ADP
fbem-26820	116	19	2023	2023	NUM
fbem-26820	116	20	time	time	NOUN
fbem-26820	116	21	brand	brand	NOUN
fbem-26820	116	22	commercials	commercial	NOUN
fbem-26820	116	23	subject	subject	ADJ
fbem-26820	116	24	matter	matter	NOUN
fbem-26820	116	25	keywords	keyword	NOUN
fbem-26820	116	26	6	6	NUM
fbem-26820	116	27	months	month	NOUN
fbem-26820	116	28	p	p	PROPN
fbem-26820	116	29	&	&	CCONJ
fbem-26820	116	30	g	g	PROPN
fbem-26820	116	31	cctv	cctv	PROPN
fbem-26820	116	32	network	network	VERB
fbem-26820	116	33	a	a	DET
fbem-26820	116	34	gift	gift	NOUN
fbem-26820	116	35	from	from	ADP
fbem-26820	116	36	a	a	DET
fbem-26820	116	37	thousand	thousand	NUM
fbem-26820	116	38	years	year	NOUN
fbem-26820	116	39	ago	ago	ADV
fbem-26820	116	40	to	to	ADP
fbem-26820	116	41	all	all	DET
fbem-26820	116	42	the	the	DET
fbem-26820	116	43	children	child	NOUN
fbem-26820	116	44	of	of	ADP
fbem-26820	116	45	the	the	DET
fbem-26820	116	46	earth	earth	NOUN
fbem-26820	116	47	environmental	environmental	ADJ
fbem-26820	116	48	protection	protection	NOUN
fbem-26820	116	49	7	7	NUM
fbem-26820	116	50	months	month	NOUN
fbem-26820	116	51	widex	widex	NOUN
fbem-26820	116	52	just	just	ADV
fbem-26820	116	53	listen	listen	VERB
fbem-26820	116	54	,	,	PUNCT
fbem-26820	116	55	make	make	VERB
fbem-26820	116	56	the	the	DET
fbem-26820	116	57	world	world	NOUN
fbem-26820	116	58	sound	sound	VERB
fbem-26820	116	59	good	good	ADJ
fbem-26820	116	60	.	.	PUNCT
fbem-26820	117	1	special	special	ADJ
fbem-26820	117	2	groups	group	NOUN
fbem-26820	117	3	,	,	PUNCT
fbem-26820	117	4	hearing	hear	VERB
fbem-26820	117	5	9	9	NUM
fbem-26820	117	6	months	month	NOUN
fbem-26820	117	7	qq	qq	NOUN
fbem-26820	117	8	music	music	NOUN
fbem-26820	117	9	hear	hear	VERB
fbem-26820	117	10	the	the	DET
fbem-26820	117	11	music	music	NOUN
fbem-26820	117	12	you	you	PRON
fbem-26820	117	13	can	can	AUX
fbem-26820	117	14	not	not	PART
fbem-26820	117	15	hear	hear	VERB
fbem-26820	117	16	.	.	PUNCT
fbem-26820	118	1	hear	hear	AUX
fbem-26820	118	2	,	,	PUNCT
fbem-26820	118	3	see	see	VERB
fbem-26820	118	4	9	9	NUM
fbem-26820	118	5	months	month	NOUN
fbem-26820	118	6	oreal	oreal	NOUN
fbem-26820	118	7	"	"	PUNCT
fbem-26820	118	8	by	by	ADP
fbem-26820	118	9	your	your	PRON
fbem-26820	118	10	side	side	NOUN
fbem-26820	118	11	"	"	PUNCT
fbem-26820	118	12	girl	girl	NOUN
fbem-26820	118	13	power	power	NOUN
fbem-26820	118	14	9	9	NUM
fbem-26820	118	15	months	month	NOUN
fbem-26820	118	16	paris	paris	PROPN
fbem-26820	118	17	kashi	kashi	PROPN
fbem-26820	118	18	life	life	PROPN
fbem-26820	118	19	force	force	PROPN
fbem-26820	118	20	dialogue	dialogue	NOUN
fbem-26820	118	21	feminine	feminine	NOUN
fbem-26820	118	22	vitality	vitality	NOUN
fbem-26820	118	23	10	10	NUM
fbem-26820	118	24	months	month	NOUN
fbem-26820	118	25	adult	adult	NOUN
fbem-26820	118	26	candy	candy	NOUN
fbem-26820	118	27	she	she	PRON
fbem-26820	118	28	and	and	CCONJ
fbem-26820	118	29	her	her	PRON
fbem-26820	118	30	pink	pink	ADJ
fbem-26820	118	31	piglet	piglet	NOUN
fbem-26820	118	32	.	.	PUNCT
fbem-26820	119	1	women	woman	NOUN
fbem-26820	119	2	,	,	PUNCT
fbem-26820	119	3	health	health	NOUN
fbem-26820	119	4	10	10	NUM
fbem-26820	119	5	months	month	NOUN
fbem-26820	119	6	proya	proya	VERB
fbem-26820	119	7	the	the	DET
fbem-26820	119	8	moment	moment	NOUN
fbem-26820	119	9	and	and	CCONJ
fbem-26820	119	10	the	the	DET
fbem-26820	119	11	mood	mood	NOUN
fbem-26820	119	12	_	_	PUNCT
fbem-26820	119	13	_	_	PUNCT
fbem-26820	120	1	listen	listen	VERB
fbem-26820	120	2	,	,	PUNCT
fbem-26820	120	3	understand	understand	VERB
fbem-26820	120	4	.	.	PUNCT
fbem-26820	121	1	10	10	NUM
fbem-26820	121	2	months	month	NOUN
fbem-26820	121	3	tmall	tmall	NOUN
fbem-26820	121	4	help	help	VERB
fbem-26820	121	5	change	change	VERB
fbem-26820	121	6	helplessness	helplessness	NOUN
fbem-26820	121	7	.	.	PUNCT
fbem-26820	122	1	animal	animal	NOUN
fbem-26820	122	2	protection	protection	NOUN
fbem-26820	122	3	10	10	NUM
fbem-26820	122	4	months	month	NOUN
fbem-26820	122	5	esthetical	esthetical	ADJ
fbem-26820	122	6	"	"	PUNCT
fbem-26820	122	7	allow	allow	VERB
fbem-26820	122	8	all	all	DET
fbem-26820	122	9	old	old	ADJ
fbem-26820	122	10	appliances	appliance	NOUN
fbem-26820	122	11	to	to	PART
fbem-26820	122	12	be	be	AUX
fbem-26820	122	13	replaced	replace	VERB
fbem-26820	122	14	first	first	ADJ
fbem-26820	122	15	"	"	PUNCT
fbem-26820	122	16	green	green	ADJ
fbem-26820	122	17	,	,	PUNCT
fbem-26820	122	18	environmental	environmental	ADJ
fbem-26820	122	19	protection	protection	NOUN
fbem-26820	122	20	12	12	NUM
fbem-26820	122	21	months	month	NOUN
fbem-26820	122	22	china	china	PROPN
fbem-26820	122	23	unionpay	unionpay	PROPN
fbem-26820	122	24	poetry	poetry	NOUN
fbem-26820	122	25	pavilion	pavilion	NOUN
fbem-26820	122	26	see	see	VERB
fbem-26820	122	27	5.2	5.2	NUM
fbem-26820	122	28	.	.	PUNCT
fbem-26820	123	1	a	a	DET
fbem-26820	123	2	study	study	NOUN
fbem-26820	123	3	on	on	ADP
fbem-26820	123	4	the	the	DET
fbem-26820	123	5	structure	structure	NOUN
fbem-26820	123	6	of	of	ADP
fbem-26820	123	7	brand	brand	NOUN
fbem-26820	123	8	storybased	storybase	VERB
fbem-26820	123	9	communication	communication	NOUN
fbem-26820	123	10	structure	structure	NOUN
fbem-26820	123	11	refers	refer	VERB
fbem-26820	123	12	to	to	ADP
fbem-26820	123	13	the	the	DET
fbem-26820	123	14	overall	overall	ADJ
fbem-26820	123	15	arrangement	arrangement	NOUN
fbem-26820	123	16	and	and	CCONJ
fbem-26820	123	17	organization	organization	NOUN
fbem-26820	123	18	of	of	ADP
fbem-26820	123	19	the	the	DET
fbem-26820	123	20	work	work	NOUN
fbem-26820	123	21	,	,	PUNCT
fbem-26820	123	22	including	include	VERB
fbem-26820	123	23	the	the	DET
fbem-26820	123	24	arrangement	arrangement	NOUN
fbem-26820	123	25	of	of	ADP
fbem-26820	123	26	plots	plot	NOUN
fbem-26820	123	27	,	,	PUNCT
fbem-26820	123	28	the	the	DET
fbem-26820	123	29	setting	setting	NOUN
fbem-26820	123	30	of	of	ADP
fbem-26820	123	31	characters	character	NOUN
fbem-26820	123	32	,	,	PUNCT
fbem-26820	123	33	the	the	DET
fbem-26820	123	34	arrangement	arrangement	NOUN
fbem-26820	123	35	of	of	ADP
fbem-26820	123	36	time	time	NOUN
fbem-26820	123	37	and	and	CCONJ
fbem-26820	123	38	space	space	NOUN
fbem-26820	123	39	,	,	PUNCT
fbem-26820	123	40	etc	etc	X
fbem-26820	123	41	.	.	X
fbem-26820	123	42	structure	structure	NOUN
fbem-26820	123	43	can	can	AUX
fbem-26820	123	44	affect	affect	VERB
fbem-26820	123	45	the	the	DET
fbem-26820	123	46	theme	theme	NOUN
fbem-26820	123	47	and	and	CCONJ
fbem-26820	123	48	emotional	emotional	ADJ
fbem-26820	123	49	expression	expression	NOUN
fbem-26820	123	50	of	of	ADP
fbem-26820	123	51	the	the	DET
fbem-26820	123	52	story	story	NOUN
fbem-26820	123	53	,	,	PUNCT
fbem-26820	123	54	so	so	CCONJ
fbem-26820	123	55	when	when	SCONJ
fbem-26820	123	56	designing	design	VERB
fbem-26820	123	57	a	a	DET
fbem-26820	123	58	brand	brand	NOUN
fbem-26820	123	59	story	story	NOUN
fbem-26820	123	60	,	,	PUNCT
fbem-26820	123	61	you	you	PRON
fbem-26820	123	62	need	need	VERB
fbem-26820	123	63	to	to	PART
fbem-26820	123	64	consider	consider	VERB
fbem-26820	123	65	how	how	SCONJ
fbem-26820	123	66	the	the	DET
fbem-26820	123	67	main	main	ADJ
fbem-26820	123	68	story	story	NOUN
fbem-26820	123	69	develops	develop	VERB
fbem-26820	123	70	,	,	PUNCT
fbem-26820	123	71	that	that	ADV
fbem-26820	123	72	is	is	ADV
fbem-26820	123	73	,	,	PUNCT
fbem-26820	123	74	you	you	PRON
fbem-26820	123	75	need	need	VERB
fbem-26820	123	76	to	to	PART
fbem-26820	123	77	consider	consider	VERB
fbem-26820	123	78	the	the	DET
fbem-26820	123	79	theme	theme	NOUN
fbem-26820	123	80	and	and	CCONJ
fbem-26820	123	81	structure	structure	NOUN
fbem-26820	123	82	of	of	ADP
fbem-26820	123	83	the	the	DET
fbem-26820	123	84	story	story	NOUN
fbem-26820	123	85	.	.	PUNCT
fbem-26820	124	1	after	after	ADP
fbem-26820	124	2	analyzing	analyze	VERB
fbem-26820	124	3	the	the	DET
fbem-26820	124	4	advertisement	advertisement	NOUN
fbem-26820	124	5	samples	sample	NOUN
fbem-26820	124	6	,	,	PUNCT
fbem-26820	124	7	this	this	DET
fbem-26820	124	8	chapter	chapter	NOUN
fbem-26820	124	9	will	will	AUX
fbem-26820	124	10	analyze	analyze	VERB
fbem-26820	124	11	the	the	DET
fbem-26820	124	12	structure	structure	NOUN
fbem-26820	124	13	of	of	ADP
fbem-26820	124	14	brand	brand	NOUN
fbem-26820	124	15	storytelling	storytelle	VERB
fbem-26820	124	16	communication	communication	NOUN
fbem-26820	124	17	from	from	ADP
fbem-26820	124	18	three	three	NUM
fbem-26820	124	19	aspects	aspect	NOUN
fbem-26820	124	20	:	:	PUNCT
fbem-26820	124	21	character	character	NOUN
fbem-26820	124	22	,	,	PUNCT
fbem-26820	124	23	plot	plot	NOUN
fbem-26820	124	24	and	and	CCONJ
fbem-26820	124	25	scene	scene	NOUN
fbem-26820	124	26	.	.	PUNCT
fbem-26820	125	1	5.2.1	5.2.1	X
fbem-26820	125	2	.	.	PUNCT
fbem-26820	125	3	research	research	NOUN
fbem-26820	125	4	on	on	ADP
fbem-26820	125	5	brand	brand	NOUN
fbem-26820	125	6	advertising	advertising	NOUN
fbem-26820	125	7	characters	character	NOUN
fbem-26820	125	8	when	when	SCONJ
fbem-26820	125	9	russian	russian	ADJ
fbem-26820	125	10	formalists	formalist	NOUN
fbem-26820	125	11	and	and	CCONJ
fbem-26820	125	12	french	french	ADJ
fbem-26820	125	13	structuralists	structuralist	NOUN
fbem-26820	125	14	discussed	discuss	VERB
fbem-26820	125	15	the	the	DET
fbem-26820	125	16	relationship	relationship	NOUN
fbem-26820	125	17	between	between	ADP
fbem-26820	125	18	plot	plot	NOUN
fbem-26820	125	19	and	and	CCONJ
fbem-26820	125	20	character	character	NOUN
fbem-26820	125	21	,	,	PUNCT
fbem-26820	125	22	they	they	PRON
fbem-26820	125	23	advocated	advocate	VERB
fbem-26820	125	24	that	that	DET
fbem-26820	125	25	character	character	NOUN
fbem-26820	125	26	should	should	AUX
fbem-26820	125	27	be	be	AUX
fbem-26820	125	28	closely	closely	ADV
fbem-26820	125	29	related	relate	VERB
fbem-26820	125	30	to	to	ADP
fbem-26820	125	31	his	his	PRON
fbem-26820	125	32	action	action	NOUN
fbem-26820	125	33	,	,	PUNCT
fbem-26820	125	34	and	and	CCONJ
fbem-26820	125	35	that	that	SCONJ
fbem-26820	125	36	"	"	PUNCT
fbem-26820	125	37	participation	participation	NOUN
fbem-26820	125	38	"	"	PUNCT
fbem-26820	125	39	or	or	CCONJ
fbem-26820	125	40	"	"	PUNCT
fbem-26820	125	41	action	action	NOUN
fbem-26820	125	42	"	"	PUNCT
fbem-26820	125	43	should	should	AUX
fbem-26820	125	44	be	be	AUX
fbem-26820	125	45	the	the	DET
fbem-26820	125	46	fundamental	fundamental	ADJ
fbem-26820	125	47	attribute	attribute	NOUN
fbem-26820	125	48	of	of	ADP
fbem-26820	125	49	character	character	NOUN
fbem-26820	125	50	,	,	PUNCT
fbem-26820	125	51	rather	rather	ADV
fbem-26820	125	52	than	than	ADP
fbem-26820	125	53	defining	define	VERB
fbem-26820	125	54	character	character	NOUN
fbem-26820	125	55	only	only	ADV
fbem-26820	125	56	by	by	ADP
fbem-26820	125	57	psychological	psychological	ADJ
fbem-26820	125	58	characteristics	characteristic	NOUN
fbem-26820	125	59	.	.	PUNCT
fbem-26820	126	1	by	by	ADP
fbem-26820	126	2	contrast	contrast	NOUN
fbem-26820	126	3	,	,	PUNCT
fbem-26820	126	4	poststructuralists	poststructuralist	NOUN
fbem-26820	126	5	and	and	CCONJ
fbem-26820	126	6	semioticians	semiotician	NOUN
fbem-26820	126	7	have	have	AUX
fbem-26820	126	8	expanded	expand	VERB
fbem-26820	126	9	on	on	ADP
fbem-26820	126	10	this	this	DET
fbem-26820	126	11	theory	theory	NOUN
fbem-26820	126	12	beyond	beyond	ADP
fbem-26820	126	13	traditional	traditional	ADJ
fbem-26820	126	14	symbolism	symbolism	NOUN
fbem-26820	126	15	and	and	CCONJ
fbem-26820	126	16	action	action	NOUN
fbem-26820	126	17	theory	theory	NOUN
fbem-26820	126	18	by	by	ADP
fbem-26820	126	19	proposing	propose	VERB
fbem-26820	126	20	that	that	SCONJ
fbem-26820	126	21	the	the	DET
fbem-26820	126	22	individual	individual	NOUN
fbem-26820	126	23	should	should	AUX
fbem-26820	126	24	be	be	AUX
fbem-26820	126	25	regarded	regard	VERB
fbem-26820	126	26	as	as	ADP
fbem-26820	126	27	a	a	DET
fbem-26820	126	28	complex	complex	NOUN
fbem-26820	126	29	of	of	ADP
fbem-26820	126	30	symbols	symbol	NOUN
fbem-26820	126	31	,	,	PUNCT
fbem-26820	126	32	and	and	CCONJ
fbem-26820	126	33	that	that	SCONJ
fbem-26820	126	34	this	this	DET
fbem-26820	126	35	entity	entity	NOUN
fbem-26820	126	36	should	should	AUX
fbem-26820	126	37	be	be	AUX
fbem-26820	126	38	conceived	conceive	VERB
fbem-26820	126	39	and	and	CCONJ
fbem-26820	126	40	survive	survive	VERB
fbem-26820	126	41	in	in	ADP
fbem-26820	126	42	the	the	DET
fbem-26820	126	43	world	world	NOUN
fbem-26820	126	44	of	of	ADP
fbem-26820	126	45	language	language	NOUN
fbem-26820	126	46	.	.	PUNCT
fbem-26820	127	1	these	these	DET
fbem-26820	127	2	symbols	symbol	NOUN
fbem-26820	127	3	are	be	AUX
fbem-26820	127	4	not	not	PART
fbem-26820	127	5	only	only	ADV
fbem-26820	127	6	the	the	DET
fbem-26820	127	7	description	description	NOUN
fbem-26820	127	8	of	of	ADP
fbem-26820	127	9	the	the	DET
fbem-26820	127	10	external	external	ADJ
fbem-26820	127	11	performance	performance	NOUN
fbem-26820	127	12	of	of	ADP
fbem-26820	127	13	the	the	DET
fbem-26820	127	14	characters	character	NOUN
fbem-26820	127	15	,	,	PUNCT
fbem-26820	127	16	but	but	CCONJ
fbem-26820	127	17	also	also	ADV
fbem-26820	127	18	contain	contain	VERB
fbem-26820	127	19	the	the	DET
fbem-26820	127	20	interpretation	interpretation	NOUN
fbem-26820	127	21	of	of	ADP
fbem-26820	127	22	their	their	PRON
fbem-26820	127	23	internal	internal	ADJ
fbem-26820	127	24	meaning	meaning	NOUN
fbem-26820	127	25	and	and	CCONJ
fbem-26820	127	26	the	the	DET
fbem-26820	127	27	embodiment	embodiment	NOUN
fbem-26820	127	28	of	of	ADP
fbem-26820	127	29	their	their	PRON
fbem-26820	127	30	value	value	NOUN
fbem-26820	127	31	.	.	PUNCT
fbem-26820	128	1	through	through	ADP
fbem-26820	128	2	comprehensive	comprehensive	ADJ
fbem-26820	128	3	presentation	presentation	NOUN
fbem-26820	128	4	,	,	PUNCT
fbem-26820	128	5	a	a	DET
fbem-26820	128	6	complete	complete	ADJ
fbem-26820	128	7	,	,	PUNCT
fbem-26820	128	8	three	three	NUM
fbem-26820	128	9	-	-	PUNCT
fbem-26820	128	10	dimensional	dimensional	ADJ
fbem-26820	128	11	character	character	NOUN
fbem-26820	128	12	can	can	AUX
fbem-26820	128	13	be	be	AUX
fbem-26820	128	14	constructed	construct	VERB
fbem-26820	128	15	.	.	PUNCT
fbem-26820	129	1	under	under	ADP
fbem-26820	129	2	the	the	DET
fbem-26820	129	3	influence	influence	NOUN
fbem-26820	129	4	of	of	ADP
fbem-26820	129	5	structuralism	structuralism	NOUN
fbem-26820	129	6	and	and	CCONJ
fbem-26820	129	7	formalism	formalism	NOUN
fbem-26820	129	8	,	,	PUNCT
fbem-26820	129	9	the	the	DET
fbem-26820	129	10	"	"	PUNCT
fbem-26820	129	11	functional	functional	ADJ
fbem-26820	129	12	"	"	PUNCT
fbem-26820	129	13	character	character	NOUN
fbem-26820	129	14	view	view	NOUN
fbem-26820	129	15	gradually	gradually	ADV
fbem-26820	129	16	forms	form	NOUN
fbem-26820	129	17	,	,	PUNCT
fbem-26820	129	18	emphasizing	emphasize	VERB
fbem-26820	129	19	the	the	DET
fbem-26820	129	20	role	role	NOUN
fbem-26820	129	21	of	of	ADP
fbem-26820	129	22	character	character	NOUN
fbem-26820	129	23	behavior	behavior	NOUN
fbem-26820	129	24	in	in	ADP
fbem-26820	129	25	promoting	promote	VERB
fbem-26820	129	26	plot	plot	NOUN
fbem-26820	129	27	development	development	NOUN
fbem-26820	129	28	.	.	PUNCT
fbem-26820	130	1	paying	pay	VERB
fbem-26820	130	2	attention	attention	NOUN
fbem-26820	130	3	to	to	ADP
fbem-26820	130	4	the	the	DET
fbem-26820	130	5	performance	performance	NOUN
fbem-26820	130	6	of	of	ADP
fbem-26820	130	7	characters	character	NOUN
fbem-26820	130	8	in	in	ADP
fbem-26820	130	9	different	different	ADJ
fbem-26820	130	10	events	event	NOUN
fbem-26820	130	11	can	can	AUX
fbem-26820	130	12	not	not	PART
fbem-26820	130	13	only	only	ADV
fbem-26820	130	14	effectively	effectively	ADV
fbem-26820	130	15	promote	promote	VERB
fbem-26820	130	16	the	the	DET
fbem-26820	130	17	development	development	NOUN
fbem-26820	130	18	of	of	ADP
fbem-26820	130	19	plots	plot	NOUN
fbem-26820	130	20	,	,	PUNCT
fbem-26820	130	21	but	but	CCONJ
fbem-26820	130	22	also	also	ADV
fbem-26820	130	23	more	more	ADV
fbem-26820	130	24	vividly	vividly	ADV
fbem-26820	130	25	shape	shape	VERB
fbem-26820	130	26	unique	unique	ADJ
fbem-26820	130	27	characters	character	NOUN
fbem-26820	130	28	.	.	PUNCT
fbem-26820	131	1	the	the	DET
fbem-26820	131	2	"	"	PUNCT
fbem-26820	131	3	functional	functional	ADJ
fbem-26820	131	4	"	"	PUNCT
fbem-26820	131	5	character	character	NOUN
fbem-26820	131	6	concept	concept	NOUN
fbem-26820	131	7	is	be	AUX
fbem-26820	131	8	applied	apply	VERB
fbem-26820	131	9	to	to	ADP
fbem-26820	131	10	the	the	DET
fbem-26820	131	11	communication	communication	NOUN
fbem-26820	131	12	of	of	ADP
fbem-26820	131	13	brand	brand	NOUN
fbem-26820	131	14	storytelling	storytelling	NOUN
fbem-26820	131	15	,	,	PUNCT
fbem-26820	131	16	and	and	CCONJ
fbem-26820	131	17	a	a	DET
fbem-26820	131	18	unique	unique	ADJ
fbem-26820	131	19	and	and	CCONJ
fbem-26820	131	20	lifelike	lifelike	ADJ
fbem-26820	131	21	character	character	NOUN
fbem-26820	131	22	image	image	NOUN
fbem-26820	131	23	is	be	AUX
fbem-26820	131	24	created	create	VERB
fbem-26820	131	25	by	by	ADP
fbem-26820	131	26	focusing	focus	VERB
fbem-26820	131	27	on	on	ADP
fbem-26820	131	28	the	the	DET
fbem-26820	131	29	change	change	NOUN
fbem-26820	131	30	of	of	ADP
fbem-26820	131	31	character	character	NOUN
fbem-26820	131	32	behavior	behavior	NOUN
fbem-26820	131	33	,	,	PUNCT
fbem-26820	131	34	so	so	SCONJ
fbem-26820	131	35	that	that	SCONJ
fbem-26820	131	36	consumers	consumer	NOUN
fbem-26820	131	37	can	can	AUX
fbem-26820	131	38	be	be	AUX
fbem-26820	131	39	substituted	substitute	VERB
fbem-26820	131	40	into	into	ADP
fbem-26820	131	41	the	the	DET
fbem-26820	131	42	story	story	NOUN
fbem-26820	131	43	plot	plot	NOUN
fbem-26820	131	44	and	and	CCONJ
fbem-26820	131	45	resonate	resonate	VERB
fbem-26820	131	46	with	with	ADP
fbem-26820	131	47	the	the	DET
fbem-26820	131	48	characters	character	NOUN
fbem-26820	131	49	,	,	PUNCT
fbem-26820	131	50	thus	thus	ADV
fbem-26820	131	51	achieving	achieve	VERB
fbem-26820	131	52	the	the	DET
fbem-26820	131	53	emotional	emotional	ADJ
fbem-26820	131	54	transmission	transmission	NOUN
fbem-26820	131	55	of	of	ADP
fbem-26820	131	56	characters	character	NOUN
fbem-26820	131	57	and	and	CCONJ
fbem-26820	131	58	brands	brand	NOUN
fbem-26820	131	59	.	.	PUNCT
fbem-26820	132	1	in	in	ADP
fbem-26820	132	2	this	this	DET
fbem-26820	132	3	paper	paper	NOUN
fbem-26820	132	4	,	,	PUNCT
fbem-26820	132	5	110	110	NUM
fbem-26820	132	6	film	film	NOUN
fbem-26820	132	7	and	and	CCONJ
fbem-26820	132	8	television	television	NOUN
fbem-26820	132	9	advertisements	advertisement	NOUN
fbem-26820	132	10	mentioned	mention	VERB
fbem-26820	132	11	in	in	ADP
fbem-26820	132	12	24	24	NUM
fbem-26820	132	13	tweets	tweet	NOUN
fbem-26820	132	14	of	of	ADP
fbem-26820	132	15	china	china	PROPN
fbem-26820	132	16	's	's	PART
fbem-26820	132	17	new	new	ADJ
fbem-26820	132	18	advertisement	advertisement	NOUN
fbem-26820	132	19	selection	selection	NOUN
fbem-26820	132	20	column	column	NOUN
fbem-26820	132	21	in	in	ADP
fbem-26820	132	22	2023	2023	NUM
fbem-26820	132	23	on	on	ADP
fbem-26820	132	24	weixin	weixin	PROPN
fbem-26820	132	25	official	official	ADJ
fbem-26820	132	26	accounts	account	NOUN
fbem-26820	132	27	of	of	ADP
fbem-26820	132	28	chinese	chinese	ADJ
fbem-26820	132	29	advertising	advertising	NOUN
fbem-26820	132	30	magazine	magazine	NOUN
fbem-26820	132	31	are	be	AUX
fbem-26820	132	32	studied	study	VERB
fbem-26820	132	33	.	.	PUNCT
fbem-26820	133	1	it	it	PRON
fbem-26820	133	2	is	be	AUX
fbem-26820	133	3	found	find	VERB
fbem-26820	133	4	that	that	SCONJ
fbem-26820	133	5	there	there	PRON
fbem-26820	133	6	are	be	VERB
fbem-26820	133	7	many	many	ADJ
fbem-26820	133	8	advertisements	advertisement	NOUN
fbem-26820	133	9	centered	center	VERB
fbem-26820	133	10	on	on	ADP
fbem-26820	133	11	characters	character	NOUN
fbem-26820	133	12	in	in	ADP
fbem-26820	133	13	brand	brand	NOUN
fbem-26820	133	14	advertisements	advertisement	NOUN
fbem-26820	133	15	,	,	PUNCT
fbem-26820	133	16	and	and	CCONJ
fbem-26820	133	17	they	they	PRON
fbem-26820	133	18	are	be	AUX
fbem-26820	133	19	basically	basically	ADV
fbem-26820	133	20	ordinary	ordinary	ADJ
fbem-26820	133	21	people	people	NOUN
fbem-26820	133	22	and	and	CCONJ
fbem-26820	133	23	public	public	ADJ
fbem-26820	133	24	figures	figure	NOUN
fbem-26820	133	25	.	.	PUNCT
fbem-26820	134	1	on	on	ADP
fbem-26820	134	2	this	this	DET
fbem-26820	134	3	basis	basis	NOUN
fbem-26820	134	4	,	,	PUNCT
fbem-26820	134	5	brand	brand	NOUN
fbem-26820	134	6	image	image	NOUN
fbem-26820	134	7	advertisements	advertisement	NOUN
fbem-26820	134	8	are	be	AUX
fbem-26820	134	9	classified	classify	VERB
fbem-26820	134	10	into	into	ADP
fbem-26820	134	11	two	two	NUM
fbem-26820	134	12	types	type	NOUN
fbem-26820	134	13	:	:	PUNCT
fbem-26820	134	14	single	single	ADJ
fbem-26820	134	15	type	type	NOUN
fbem-26820	134	16	characters	character	NOUN
fbem-26820	134	17	and	and	CCONJ
fbem-26820	134	18	group	group	NOUN
fbem-26820	134	19	type	type	NOUN
fbem-26820	134	20	characters	character	NOUN
fbem-26820	134	21	by	by	ADP
fbem-26820	134	22	combing	comb	VERB
fbem-26820	134	23	and	and	CCONJ
fbem-26820	134	24	summarizing	summarize	VERB
fbem-26820	134	25	brand	brand	NOUN
fbem-26820	134	26	image	image	NOUN
fbem-26820	134	27	advertisements	advertisement	NOUN
fbem-26820	134	28	.	.	PUNCT
fbem-26820	135	1	single	single	ADJ
fbem-26820	135	2	character	character	NOUN
fbem-26820	135	3	advertising	advertising	NOUN
fbem-26820	135	4	film	film	NOUN
fbem-26820	135	5	focuses	focus	VERB
fbem-26820	135	6	on	on	ADP
fbem-26820	135	7	a	a	DET
fbem-26820	135	8	core	core	NOUN
fbem-26820	135	9	character	character	NOUN
fbem-26820	135	10	,	,	PUNCT
fbem-26820	135	11	through	through	ADP
fbem-26820	135	12	the	the	DET
fbem-26820	135	13	core	core	NOUN
fbem-26820	135	14	character	character	NOUN
fbem-26820	135	15	's	's	PART
fbem-26820	135	16	story	story	NOUN
fbem-26820	135	17	to	to	PART
fbem-26820	135	18	highlight	highlight	VERB
fbem-26820	135	19	the	the	DET
fbem-26820	135	20	character	character	NOUN
fbem-26820	135	21	's	's	PART
fbem-26820	135	22	personality	personality	NOUN
fbem-26820	135	23	characteristics	characteristic	NOUN
fbem-26820	135	24	.	.	PUNCT
fbem-26820	136	1	group	group	NOUN
fbem-26820	136	2	portrait	portrait	NOUN
fbem-26820	136	3	advertising	advertising	NOUN
fbem-26820	136	4	refers	refer	VERB
fbem-26820	136	5	to	to	ADP
fbem-26820	136	6	a	a	DET
fbem-26820	136	7	story	story	NOUN
fbem-26820	136	8	that	that	PRON
fbem-26820	136	9	uses	use	VERB
fbem-26820	136	10	a	a	DET
fbem-26820	136	11	more	more	ADV
fbem-26820	136	12	diversified	diversified	ADJ
fbem-26820	136	13	narrative	narrative	NOUN
fbem-26820	136	14	method	method	NOUN
fbem-26820	136	15	,	,	PUNCT
fbem-26820	136	16	not	not	PART
fbem-26820	136	17	limited	limit	VERB
fbem-26820	136	18	to	to	ADP
fbem-26820	136	19	a	a	DET
fbem-26820	136	20	single	single	ADJ
fbem-26820	136	21	character	character	NOUN
fbem-26820	136	22	,	,	PUNCT
fbem-26820	136	23	and	and	CCONJ
fbem-26820	136	24	the	the	DET
fbem-26820	136	25	core	core	NOUN
fbem-26820	136	26	of	of	ADP
fbem-26820	136	27	the	the	DET
fbem-26820	136	28	story	story	NOUN
fbem-26820	136	29	is	be	AUX
fbem-26820	136	30	actually	actually	ADV
fbem-26820	136	31	around	around	ADP
fbem-26820	136	32	multiple	multiple	ADJ
fbem-26820	136	33	characters	character	NOUN
fbem-26820	136	34	.	.	PUNCT
fbem-26820	137	1	5.2.2	5.2.2	NUM
fbem-26820	137	2	.	.	PUNCT
fbem-26820	137	3	research	research	NOUN
fbem-26820	137	4	on	on	ADP
fbem-26820	137	5	brand	brand	NOUN
fbem-26820	137	6	advertising	advertising	NOUN
fbem-26820	137	7	plot	plot	NOUN
fbem-26820	137	8	in	in	ADP
fbem-26820	137	9	narrative	narrative	NOUN
fbem-26820	137	10	,	,	PUNCT
fbem-26820	137	11	hu	hu	PROPN
fbem-26820	137	12	yamin	yamin	PROPN
fbem-26820	137	13	(	(	PUNCT
fbem-26820	137	14	2004	2004	NUM
fbem-26820	137	15	)	)	PUNCT
fbem-26820	137	16	divides	divide	VERB
fbem-26820	137	17	plot	plot	NOUN
fbem-26820	137	18	structure	structure	NOUN
fbem-26820	137	19	into	into	ADP
fbem-26820	137	20	three	three	NUM
fbem-26820	137	21	levels	level	NOUN
fbem-26820	137	22	:	:	PUNCT
fbem-26820	137	23	function	function	NOUN
fbem-26820	137	24	,	,	PUNCT
fbem-26820	137	25	sequence	sequence	NOUN
fbem-26820	137	26	and	and	CCONJ
fbem-26820	137	27	plot	plot	NOUN
fbem-26820	137	28	,	,	PUNCT
fbem-26820	137	29	and	and	CCONJ
fbem-26820	137	30	points	point	VERB
fbem-26820	137	31	out	out	ADP
fbem-26820	137	32	that	that	SCONJ
fbem-26820	137	33	the	the	DET
fbem-26820	137	34	former	former	ADJ
fbem-26820	137	35	and	and	CCONJ
fbem-26820	137	36	the	the	DET
fbem-26820	137	37	latter	latter	ADJ
fbem-26820	137	38	together	together	ADV
fbem-26820	137	39	constitute	constitute	VERB
fbem-26820	137	40	the	the	DET
fbem-26820	137	41	basic	basic	ADJ
fbem-26820	137	42	elements	element	NOUN
fbem-26820	137	43	of	of	ADP
fbem-26820	137	44	plot	plot	NOUN
fbem-26820	137	45	structure	structure	NOUN
fbem-26820	137	46	,	,	PUNCT
fbem-26820	137	47	among	among	ADP
fbem-26820	137	48	which	which	DET
fbem-26820	137	49	plot	plot	NOUN
fbem-26820	137	50	can	can	AUX
fbem-26820	137	51	be	be	AUX
fbem-26820	137	52	divided	divide	VERB
fbem-26820	137	53	into	into	ADP
fbem-26820	137	54	linear	linear	ADJ
fbem-26820	137	55	and	and	CCONJ
fbem-26820	137	56	nonlinear	nonlinear	ADJ
fbem-26820	137	57	categories	category	NOUN
fbem-26820	137	58	.	.	PUNCT
fbem-26820	138	1	in	in	ADP
fbem-26820	138	2	story	story	NOUN
fbem-26820	138	3	-	-	PUNCT
fbem-26820	138	4	based	base	VERB
fbem-26820	138	5	advertisements	advertisement	NOUN
fbem-26820	138	6	,	,	PUNCT
fbem-26820	138	7	the	the	DET
fbem-26820	138	8	narrator	narrator	NOUN
fbem-26820	138	9	accurately	accurately	ADV
fbem-26820	138	10	grasps	grasp	VERB
fbem-26820	138	11	and	and	CCONJ
fbem-26820	138	12	skillfully	skillfully	ADV
fbem-26820	138	13	handles	handle	VERB
fbem-26820	138	14	the	the	DET
fbem-26820	138	15	plot	plot	NOUN
fbem-26820	138	16	structure	structure	NOUN
fbem-26820	138	17	,	,	PUNCT
fbem-26820	138	18	allowing	allow	VERB
fbem-26820	138	19	the	the	DET
fbem-26820	138	20	audience	audience	NOUN
fbem-26820	138	21	to	to	PART
fbem-26820	138	22	more	more	ADV
fbem-26820	138	23	intuitively	intuitively	ADV
fbem-26820	138	24	understand	understand	VERB
fbem-26820	138	25	and	and	CCONJ
fbem-26820	138	26	appreciate	appreciate	VERB
fbem-26820	138	27	the	the	DET
fbem-26820	138	28	constituent	constituent	ADJ
fbem-26820	138	29	elements	element	NOUN
fbem-26820	138	30	of	of	ADP
fbem-26820	138	31	the	the	DET
fbem-26820	138	32	plot	plot	NOUN
fbem-26820	138	33	in	in	ADP
fbem-26820	138	34	the	the	DET
fbem-26820	138	35	advertisement	advertisement	NOUN
fbem-26820	138	36	,	,	PUNCT
fbem-26820	138	37	and	and	CCONJ
fbem-26820	138	38	then	then	ADV
fbem-26820	138	39	to	to	PART
fbem-26820	138	40	more	more	ADV
fbem-26820	138	41	deeply	deeply	ADV
fbem-26820	138	42	grasp	grasp	VERB
fbem-26820	138	43	the	the	DET
fbem-26820	138	44	logical	logical	ADJ
fbem-26820	138	45	connection	connection	NOUN
fbem-26820	138	46	between	between	ADP
fbem-26820	138	47	various	various	ADJ
fbem-26820	138	48	key	key	ADJ
fbem-26820	138	49	points	point	NOUN
fbem-26820	138	50	.	.	PUNCT
fbem-26820	139	1	in	in	ADP
fbem-26820	139	2	addition	addition	NOUN
fbem-26820	139	3	to	to	ADP
fbem-26820	139	4	the	the	DET
fbem-26820	139	5	structural	structural	ADJ
fbem-26820	139	6	level	level	NOUN
fbem-26820	139	7	,	,	PUNCT
fbem-26820	139	8	plot	plot	NOUN
fbem-26820	139	9	conflict	conflict	NOUN
fbem-26820	139	10	is	be	AUX
fbem-26820	139	11	also	also	ADV
fbem-26820	139	12	an	an	DET
fbem-26820	139	13	important	important	ADJ
fbem-26820	139	14	plate	plate	NOUN
fbem-26820	139	15	that	that	PRON
fbem-26820	139	16	can	can	AUX
fbem-26820	139	17	not	not	PART
fbem-26820	139	18	be	be	AUX
fbem-26820	139	19	ignored	ignore	VERB
fbem-26820	139	20	.	.	PUNCT
fbem-26820	140	1	in	in	ADP
fbem-26820	140	2	the	the	DET
fbem-26820	140	3	narrative	narrative	NOUN
fbem-26820	140	4	process	process	NOUN
fbem-26820	140	5	,	,	PUNCT
fbem-26820	140	6	introducing	introduce	VERB
fbem-26820	140	7	conflict	conflict	NOUN
fbem-26820	140	8	points	point	NOUN
fbem-26820	140	9	can	can	AUX
fbem-26820	140	10	speed	speed	VERB
fbem-26820	140	11	up	up	ADP
fbem-26820	140	12	the	the	DET
fbem-26820	140	13	development	development	NOUN
fbem-26820	140	14	of	of	ADP
fbem-26820	140	15	the	the	DET
fbem-26820	140	16	story	story	NOUN
fbem-26820	140	17	and	and	CCONJ
fbem-26820	140	18	enhance	enhance	VERB
fbem-26820	140	19	the	the	DET
fbem-26820	140	20	attractiveness	attractiveness	NOUN
fbem-26820	140	21	of	of	ADP
fbem-26820	140	22	advertising	advertising	NOUN
fbem-26820	140	23	content	content	NOUN
fbem-26820	140	24	.	.	PUNCT
fbem-26820	141	1	first	first	ADV
fbem-26820	141	2	of	of	ADP
fbem-26820	141	3	all	all	PRON
fbem-26820	141	4	,	,	PUNCT
fbem-26820	141	5	as	as	ADV
fbem-26820	141	6	far	far	ADV
fbem-26820	141	7	as	as	SCONJ
fbem-26820	141	8	linear	linear	ADJ
fbem-26820	141	9	plot	plot	NOUN
fbem-26820	141	10	is	be	AUX
fbem-26820	141	11	concerned	concern	VERB
fbem-26820	141	12	,	,	PUNCT
fbem-26820	141	13	it	it	PRON
fbem-26820	141	14	can	can	AUX
fbem-26820	141	15	be	be	AUX
fbem-26820	141	16	subdivided	subdivide	VERB
fbem-26820	141	17	into	into	ADP
fbem-26820	141	18	three	three	NUM
fbem-26820	141	19	types	type	NOUN
fbem-26820	141	20	:	:	PUNCT
fbem-26820	141	21	single	single	ADJ
fbem-26820	141	22	-	-	PUNCT
fbem-26820	141	23	line	line	NOUN
fbem-26820	141	24	type	type	NOUN
fbem-26820	141	25	,	,	PUNCT
fbem-26820	141	26	double	double	ADJ
fbem-26820	141	27	-	-	PUNCT
fbem-26820	141	28	line	line	NOUN
fbem-26820	141	29	type	type	NOUN
fbem-26820	141	30	and	and	CCONJ
fbem-26820	141	31	loop	loop	NOUN
fbem-26820	141	32	type	type	NOUN
fbem-26820	141	33	.	.	PUNCT
fbem-26820	142	1	among	among	ADP
fbem-26820	142	2	them	they	PRON
fbem-26820	142	3	,	,	PUNCT
fbem-26820	142	4	the	the	DET
fbem-26820	142	5	single	single	ADJ
fbem-26820	142	6	-	-	PUNCT
fbem-26820	142	7	line	line	NOUN
fbem-26820	142	8	type	type	NOUN
fbem-26820	142	9	takes	take	VERB
fbem-26820	142	10	a	a	DET
fbem-26820	142	11	single	single	ADJ
fbem-26820	142	12	clue	clue	NOUN
fbem-26820	142	13	as	as	ADP
fbem-26820	142	14	the	the	DET
fbem-26820	142	15	core	core	NOUN
fbem-26820	142	16	,	,	PUNCT
fbem-26820	142	17	which	which	PRON
fbem-26820	142	18	is	be	AUX
fbem-26820	142	19	the	the	DET
fbem-26820	142	20	key	key	NOUN
fbem-26820	142	21	to	to	ADP
fbem-26820	142	22	the	the	DET
fbem-26820	142	23	story	story	NOUN
fbem-26820	142	24	.	.	PUNCT
fbem-26820	143	1	it	it	PRON
fbem-26820	143	2	runs	run	VERB
fbem-26820	143	3	through	through	ADP
fbem-26820	143	4	the	the	DET
fbem-26820	143	5	main	main	ADJ
fbem-26820	143	6	line	line	NOUN
fbem-26820	143	7	of	of	ADP
fbem-26820	143	8	the	the	DET
fbem-26820	143	9	entire	entire	ADJ
fbem-26820	143	10	story	story	NOUN
fbem-26820	143	11	and	and	CCONJ
fbem-26820	143	12	is	be	AUX
fbem-26820	143	13	integrated	integrate	VERB
fbem-26820	143	14	with	with	ADP
fbem-26820	143	15	other	other	ADJ
fbem-26820	143	16	secondary	secondary	ADJ
fbem-26820	143	17	plots	plot	NOUN
fbem-26820	143	18	to	to	PART
fbem-26820	143	19	build	build	VERB
fbem-26820	143	20	a	a	DET
fbem-26820	143	21	compact	compact	ADJ
fbem-26820	143	22	plot	plot	NOUN
fbem-26820	143	23	story	story	NOUN
fbem-26820	143	24	.	.	PUNCT
fbem-26820	144	1	the	the	DET
fbem-26820	144	2	multiple	multiple	ADJ
fbem-26820	144	3	line	line	NOUN
fbem-26820	144	4	type	type	NOUN
fbem-26820	144	5	consists	consist	VERB
fbem-26820	144	6	of	of	ADP
fbem-26820	144	7	four	four	NUM
fbem-26820	144	8	main	main	ADJ
fbem-26820	144	9	levels	level	NOUN
fbem-26820	144	10	:	:	PUNCT
fbem-26820	144	11	"	"	PUNCT
fbem-26820	144	12	main	main	ADJ
fbem-26820	144	13	line	line	NOUN
fbem-26820	144	14	"	"	PUNCT
fbem-26820	144	15	,	,	PUNCT
fbem-26820	144	16	"	"	PUNCT
fbem-26820	144	17	double	double	ADJ
fbem-26820	144	18	line	line	NOUN
fbem-26820	144	19	"	"	PUNCT
fbem-26820	144	20	,	,	PUNCT
fbem-26820	144	21	"	"	PUNCT
fbem-26820	144	22	small	small	ADJ
fbem-26820	144	23	story	story	NOUN
fbem-26820	144	24	"	"	PUNCT
fbem-26820	144	25	and	and	CCONJ
fbem-26820	144	26	"	"	PUNCT
fbem-26820	144	27	non	non	ADJ
fbem-26820	144	28	-	-	ADJ
fbem-26820	144	29	action	action	ADJ
fbem-26820	144	30	factor	factor	NOUN
fbem-26820	144	31	"	"	PUNCT
fbem-26820	144	32	.	.	PUNCT
fbem-26820	145	1	these	these	DET
fbem-26820	145	2	layers	layer	NOUN
fbem-26820	145	3	interweave	interweave	VERB
fbem-26820	145	4	,	,	PUNCT
fbem-26820	145	5	making	make	VERB
fbem-26820	145	6	the	the	DET
fbem-26820	145	7	plot	plot	NOUN
fbem-26820	145	8	more	more	ADV
fbem-26820	145	9	loosely	loosely	ADV
fbem-26820	145	10	structured	structured	ADJ
fbem-26820	145	11	than	than	ADP
fbem-26820	145	12	a	a	DET
fbem-26820	145	13	single	single	ADJ
fbem-26820	145	14	line	line	NOUN
fbem-26820	145	15	.	.	PUNCT
fbem-26820	146	1	a	a	DET
fbem-26820	146	2	loop	loop	NOUN
fbem-26820	146	3	plot	plot	NOUN
fbem-26820	146	4	is	be	AUX
fbem-26820	146	5	one	one	NUM
fbem-26820	146	6	that	that	PRON
fbem-26820	146	7	has	have	VERB
fbem-26820	146	8	no	no	DET
fbem-26820	146	9	main	main	ADJ
fbem-26820	146	10	plot	plot	NOUN
fbem-26820	146	11	and	and	CCONJ
fbem-26820	146	12	consists	consist	VERB
fbem-26820	146	13	of	of	ADP
fbem-26820	146	14	multiple	multiple	ADJ
fbem-26820	146	15	subplots	subplot	NOUN
fbem-26820	146	16	to	to	PART
fbem-26820	146	17	form	form	VERB
fbem-26820	146	18	a	a	DET
fbem-26820	146	19	complete	complete	ADJ
fbem-26820	146	20	story	story	NOUN
fbem-26820	146	21	.	.	PUNCT
fbem-26820	147	1	secondly	secondly	ADV
fbem-26820	147	2	,	,	PUNCT
fbem-26820	147	3	the	the	DET
fbem-26820	147	4	non	non	ADJ
fbem-26820	147	5	-	-	ADJ
fbem-26820	147	6	linear	linear	ADJ
fbem-26820	147	7	plot	plot	NOUN
fbem-26820	147	8	type	type	NOUN
fbem-26820	147	9	is	be	AUX
fbem-26820	147	10	usually	usually	ADV
fbem-26820	147	11	characterized	characterize	VERB
fbem-26820	147	12	by	by	ADP
fbem-26820	147	13	the	the	DET
fbem-26820	147	14	disorder	disorder	NOUN
fbem-26820	147	15	or	or	CCONJ
fbem-26820	147	16	retreat	retreat	NOUN
fbem-26820	147	17	of	of	ADP
fbem-26820	147	18	linear	linear	PROPN
fbem-26820	147	19	plot	plot	NOUN
fbem-26820	147	20	,	,	PUNCT
fbem-26820	147	21	and	and	CCONJ
fbem-26820	147	22	one	one	NUM
fbem-26820	147	23	of	of	ADP
fbem-26820	147	24	the	the	DET
fbem-26820	147	25	remarkable	remarkable	ADJ
fbem-26820	147	26	characteristics	characteristic	NOUN
fbem-26820	147	27	of	of	ADP
fbem-26820	147	28	this	this	DET
fbem-26820	147	29	change	change	NOUN
fbem-26820	147	30	is	be	AUX
fbem-26820	147	31	the	the	DET
fbem-26820	147	32	subversion	subversion	NOUN
fbem-26820	147	33	and	and	CCONJ
fbem-26820	147	34	reconstruction	reconstruction	NOUN
fbem-26820	147	35	of	of	ADP
fbem-26820	147	36	time	time	NOUN
fbem-26820	147	37	series	series	NOUN
fbem-26820	147	38	and	and	CCONJ
fbem-26820	147	39	causal	causal	ADJ
fbem-26820	147	40	logic	logic	NOUN
fbem-26820	147	41	.	.	PUNCT
fbem-26820	148	1	linear	linear	ADJ
fbem-26820	148	2	plots	plot	NOUN
fbem-26820	148	3	,	,	PUNCT
fbem-26820	148	4	by	by	ADP
fbem-26820	148	5	contrast	contrast	NOUN
fbem-26820	148	6	,	,	PUNCT
fbem-26820	148	7	lead	lead	VERB
fbem-26820	148	8	the	the	DET
fbem-26820	148	9	audience	audience	NOUN
fbem-26820	148	10	to	to	PART
fbem-26820	148	11	imagine	imagine	VERB
fbem-26820	148	12	the	the	DET
fbem-26820	148	13	end	end	NOUN
fbem-26820	148	14	of	of	ADP
fbem-26820	148	15	a	a	DET
fbem-26820	148	16	story	story	NOUN
fbem-26820	148	17	by	by	ADP
fbem-26820	148	18	cleverly	cleverly	ADV
fbem-26820	148	19	involving	involve	VERB
fbem-26820	148	20	suspense	suspense	NOUN
fbem-26820	148	21	and	and	CCONJ
fbem-26820	148	22	conflict	conflict	NOUN
fbem-26820	148	23	,	,	PUNCT
fbem-26820	148	24	often	often	ADV
fbem-26820	148	25	ending	end	VERB
fbem-26820	148	26	with	with	ADP
fbem-26820	148	27	a	a	DET
fbem-26820	148	28	complete	complete	ADJ
fbem-26820	148	29	and	and	CCONJ
fbem-26820	148	30	happy	happy	ADJ
fbem-26820	148	31	ending	ending	NOUN
fbem-26820	148	32	.	.	PUNCT
fbem-26820	149	1	compared	compare	VERB
fbem-26820	149	2	with	with	ADP
fbem-26820	149	3	linear	linear	PROPN
fbem-26820	149	4	plot	plot	NOUN
fbem-26820	149	5	,	,	PUNCT
fbem-26820	149	6	non	non	ADJ
fbem-26820	149	7	-	-	ADJ
fbem-26820	149	8	linear	linear	ADJ
fbem-26820	149	9	plot	plot	NOUN
fbem-26820	149	10	shows	show	VERB
fbem-26820	149	11	an	an	DET
fbem-26820	149	12	open	open	ADJ
fbem-26820	149	13	structure	structure	NOUN
fbem-26820	149	14	,	,	PUNCT
fbem-26820	149	15	which	which	PRON
fbem-26820	149	16	weakens	weaken	VERB
fbem-26820	149	17	the	the	DET
fbem-26820	149	18	conflict	conflict	NOUN
fbem-26820	149	19	between	between	ADP
fbem-26820	149	20	characters	character	NOUN
fbem-26820	149	21	and	and	CCONJ
fbem-26820	149	22	plot	plot	NOUN
fbem-26820	149	23	,	,	PUNCT
fbem-26820	149	24	pays	pay	VERB
fbem-26820	149	25	attention	attention	NOUN
fbem-26820	149	26	to	to	ADP
fbem-26820	149	27	philosophical	philosophical	ADJ
fbem-26820	149	28	expression	expression	NOUN
fbem-26820	149	29	and	and	CCONJ
fbem-26820	149	30	creates	create	VERB
fbem-26820	149	31	lyrical	lyrical	ADJ
fbem-26820	149	32	atmosphere	atmosphere	NOUN
fbem-26820	149	33	.	.	PUNCT
fbem-26820	150	1	5.2.3	5.2.3	X
fbem-26820	150	2	.	.	PUNCT
fbem-26820	150	3	brand	brand	NOUN
fbem-26820	150	4	advertising	advertising	NOUN
fbem-26820	150	5	scene	scene	NOUN
fbem-26820	150	6	research	research	VERB
fbem-26820	150	7	a	a	DET
fbem-26820	150	8	good	good	ADJ
fbem-26820	150	9	brand	brand	NOUN
fbem-26820	150	10	story	story	NOUN
fbem-26820	150	11	contains	contain	VERB
fbem-26820	150	12	many	many	ADJ
fbem-26820	150	13	factors	factor	NOUN
fbem-26820	150	14	such	such	ADJ
fbem-26820	150	15	as	as	ADP
fbem-26820	150	16	complete	complete	ADJ
fbem-26820	150	17	plot	plot	NOUN
fbem-26820	150	18	,	,	PUNCT
fbem-26820	150	19	exciting	exciting	ADJ
fbem-26820	150	20	suspense	suspense	NOUN
fbem-26820	150	21	,	,	PUNCT
fbem-26820	150	22	rich	rich	ADJ
fbem-26820	150	23	characters	character	NOUN
fbem-26820	150	24	,	,	PUNCT
fbem-26820	150	25	three	three	NUM
fbem-26820	150	26	-	-	PUNCT
fbem-26820	150	27	dimensional	dimensional	ADJ
fbem-26820	150	28	space	space	NOUN
fbem-26820	150	29	-	-	PUNCT
fbem-26820	150	30	time	time	NOUN
fbem-26820	150	31	environment	environment	NOUN
fbem-26820	150	32	and	and	CCONJ
fbem-26820	150	33	high	high	ADJ
fbem-26820	150	34	artistic	artistic	ADJ
fbem-26820	150	35	aesthetic	aesthetic	ADJ
fbem-26820	150	36	feeling	feeling	NOUN
fbem-26820	150	37	.	.	PUNCT
fbem-26820	151	1	in	in	ADP
fbem-26820	151	2	125	125	NUM
fbem-26820	151	3	order	order	NOUN
fbem-26820	151	4	to	to	PART
fbem-26820	151	5	maximize	maximize	VERB
fbem-26820	151	6	the	the	DET
fbem-26820	151	7	effectiveness	effectiveness	NOUN
fbem-26820	151	8	of	of	ADP
fbem-26820	151	9	communication	communication	NOUN
fbem-26820	151	10	,	,	PUNCT
fbem-26820	151	11	when	when	SCONJ
fbem-26820	151	12	designing	design	VERB
fbem-26820	151	13	brand	brand	NOUN
fbem-26820	151	14	stories	story	NOUN
fbem-26820	151	15	,	,	PUNCT
fbem-26820	151	16	we	we	PRON
fbem-26820	151	17	should	should	AUX
fbem-26820	151	18	also	also	ADV
fbem-26820	151	19	consider	consider	VERB
fbem-26820	151	20	the	the	DET
fbem-26820	151	21	matching	matching	NOUN
fbem-26820	151	22	degree	degree	NOUN
fbem-26820	151	23	between	between	ADP
fbem-26820	151	24	stories	story	NOUN
fbem-26820	151	25	and	and	CCONJ
fbem-26820	151	26	scenes	scene	NOUN
fbem-26820	151	27	,	,	PUNCT
fbem-26820	151	28	and	and	CCONJ
fbem-26820	151	29	formulate	formulate	VERB
fbem-26820	151	30	corresponding	corresponding	ADJ
fbem-26820	151	31	promotion	promotion	NOUN
fbem-26820	151	32	strategies	strategy	NOUN
fbem-26820	151	33	.	.	PUNCT
fbem-26820	152	1	"	"	PUNCT
fbem-26820	152	2	the	the	DET
fbem-26820	152	3	basic	basic	ADJ
fbem-26820	152	4	elements	element	NOUN
fbem-26820	152	5	of	of	ADP
fbem-26820	152	6	scene	scene	NOUN
fbem-26820	152	7	construction	construction	NOUN
fbem-26820	152	8	should	should	AUX
fbem-26820	152	9	include	include	VERB
fbem-26820	152	10	:	:	PUNCT
fbem-26820	152	11	space	space	NOUN
fbem-26820	152	12	and	and	CCONJ
fbem-26820	152	13	environment	environment	NOUN
fbem-26820	152	14	,	,	PUNCT
fbem-26820	152	15	user	user	NOUN
fbem-26820	152	16	real	real	ADJ
fbem-26820	152	17	-	-	PUNCT
fbem-26820	152	18	time	time	NOUN
fbem-26820	152	19	status	status	NOUN
fbem-26820	152	20	,	,	PUNCT
fbem-26820	152	21	user	user	NOUN
fbem-26820	152	22	life	life	NOUN
fbem-26820	152	23	inertia	inertia	NOUN
fbem-26820	152	24	,	,	PUNCT
fbem-26820	152	25	social	social	ADJ
fbem-26820	152	26	atmosphere	atmosphere	NOUN
fbem-26820	152	27	(	(	PUNCT
fbem-26820	152	28	peng	peng	PROPN
fbem-26820	152	29	lan	lan	PROPN
fbem-26820	152	30	,	,	PUNCT
fbem-26820	152	31	2015	2015	NUM
fbem-26820	152	32	)	)	PUNCT
fbem-26820	152	33	.	.	PUNCT
fbem-26820	152	34	"	"	PUNCT
fbem-26820	153	1	in	in	ADP
fbem-26820	153	2	different	different	ADJ
fbem-26820	153	3	situations	situation	NOUN
fbem-26820	153	4	,	,	PUNCT
fbem-26820	153	5	the	the	DET
fbem-26820	153	6	user	user	NOUN
fbem-26820	153	7	's	's	PART
fbem-26820	153	8	focus	focus	NOUN
fbem-26820	153	9	and	and	CCONJ
fbem-26820	153	10	the	the	DET
fbem-26820	153	11	factors	factor	NOUN
fbem-26820	153	12	that	that	PRON
fbem-26820	153	13	attract	attract	VERB
fbem-26820	153	14	attention	attention	NOUN
fbem-26820	153	15	will	will	AUX
fbem-26820	153	16	also	also	ADV
fbem-26820	153	17	vary	vary	VERB
fbem-26820	153	18	.	.	PUNCT
fbem-26820	154	1	therefore	therefore	ADV
fbem-26820	154	2	,	,	PUNCT
fbem-26820	154	3	according	accord	VERB
fbem-26820	154	4	to	to	ADP
fbem-26820	154	5	the	the	DET
fbem-26820	154	6	four	four	NUM
fbem-26820	154	7	elements	element	NOUN
fbem-26820	154	8	of	of	ADP
fbem-26820	154	9	the	the	DET
fbem-26820	154	10	scene	scene	NOUN
fbem-26820	154	11	,	,	PUNCT
fbem-26820	154	12	the	the	DET
fbem-26820	154	13	brand	brand	NOUN
fbem-26820	154	14	story	story	NOUN
fbem-26820	154	15	can	can	AUX
fbem-26820	154	16	be	be	AUX
fbem-26820	154	17	diversified	diversify	VERB
fbem-26820	154	18	and	and	CCONJ
fbem-26820	154	19	expanded	expand	VERB
fbem-26820	154	20	to	to	PART
fbem-26820	154	21	create	create	VERB
fbem-26820	154	22	personalized	personalized	ADJ
fbem-26820	154	23	stories	story	NOUN
fbem-26820	154	24	closely	closely	ADV
fbem-26820	154	25	related	relate	VERB
fbem-26820	154	26	to	to	ADP
fbem-26820	154	27	the	the	DET
fbem-26820	154	28	scene	scene	NOUN
fbem-26820	154	29	.	.	PUNCT
fbem-26820	155	1	brand	brand	NOUN
fbem-26820	155	2	narrative	narrative	PROPN
fbem-26820	155	3	theory	theory	NOUN
fbem-26820	155	4	is	be	AUX
fbem-26820	155	5	an	an	DET
fbem-26820	155	6	innovative	innovative	ADJ
fbem-26820	155	7	application	application	NOUN
fbem-26820	155	8	of	of	ADP
fbem-26820	155	9	situational	situational	ADJ
fbem-26820	155	10	thinking	thinking	NOUN
fbem-26820	155	11	in	in	ADP
fbem-26820	155	12	brand	brand	NOUN
fbem-26820	155	13	communication	communication	NOUN
fbem-26820	155	14	practice	practice	NOUN
fbem-26820	155	15	.	.	PUNCT
fbem-26820	156	1	situational	situational	ADJ
fbem-26820	156	2	thinking	thinking	NOUN
fbem-26820	156	3	is	be	AUX
fbem-26820	156	4	composed	compose	VERB
fbem-26820	156	5	of	of	ADP
fbem-26820	156	6	two	two	NUM
fbem-26820	156	7	parts	part	NOUN
fbem-26820	156	8	:	:	PUNCT
fbem-26820	156	9	"	"	PUNCT
fbem-26820	156	10	emotion	emotion	NOUN
fbem-26820	156	11	"	"	PUNCT
fbem-26820	156	12	and	and	CCONJ
fbem-26820	156	13	"	"	PUNCT
fbem-26820	156	14	context	context	NOUN
fbem-26820	156	15	"	"	PUNCT
fbem-26820	156	16	.	.	PUNCT
fbem-26820	157	1	"	"	PUNCT
fbem-26820	157	2	emotion	emotion	NOUN
fbem-26820	157	3	"	"	PUNCT
fbem-26820	157	4	focuses	focus	VERB
fbem-26820	157	5	on	on	ADP
fbem-26820	157	6	narrative	narrative	NOUN
fbem-26820	157	7	skills	skill	NOUN
fbem-26820	157	8	and	and	CCONJ
fbem-26820	157	9	ponders	ponder	NOUN
fbem-26820	157	10	and	and	CCONJ
fbem-26820	157	11	analyzes	analyze	VERB
fbem-26820	157	12	brand	brand	NOUN
fbem-26820	157	13	products	product	NOUN
fbem-26820	157	14	or	or	CCONJ
fbem-26820	157	15	services	service	NOUN
fbem-26820	157	16	with	with	ADP
fbem-26820	157	17	the	the	DET
fbem-26820	157	18	help	help	NOUN
fbem-26820	157	19	of	of	ADP
fbem-26820	157	20	logic	logic	NOUN
fbem-26820	157	21	of	of	ADP
fbem-26820	157	22	time	time	NOUN
fbem-26820	157	23	clues	clue	NOUN
fbem-26820	157	24	;	;	PUNCT
fbem-26820	157	25	"	"	PUNCT
fbem-26820	157	26	context	context	NOUN
fbem-26820	157	27	"	"	PUNCT
fbem-26820	157	28	mainly	mainly	ADV
fbem-26820	157	29	presents	present	VERB
fbem-26820	157	30	specific	specific	ADJ
fbem-26820	157	31	situations	situation	NOUN
fbem-26820	157	32	and	and	CCONJ
fbem-26820	157	33	conditions	condition	NOUN
fbem-26820	157	34	when	when	SCONJ
fbem-26820	157	35	users	user	NOUN
fbem-26820	157	36	deal	deal	VERB
fbem-26820	157	37	with	with	ADP
fbem-26820	157	38	relevant	relevant	ADJ
fbem-26820	157	39	events	event	NOUN
fbem-26820	157	40	with	with	ADP
fbem-26820	157	41	concrete	concrete	ADJ
fbem-26820	157	42	scene	scene	NOUN
fbem-26820	157	43	descriptions	description	NOUN
fbem-26820	157	44	.	.	PUNCT
fbem-26820	158	1	situational	situational	ADJ
fbem-26820	158	2	thinking	thinking	NOUN
fbem-26820	158	3	of	of	ADP
fbem-26820	158	4	brand	brand	NOUN
fbem-26820	158	5	communication	communication	NOUN
fbem-26820	158	6	is	be	AUX
fbem-26820	158	7	to	to	PART
fbem-26820	158	8	construct	construct	VERB
fbem-26820	158	9	a	a	DET
fbem-26820	158	10	situation	situation	NOUN
fbem-26820	158	11	closely	closely	ADV
fbem-26820	158	12	connected	connect	VERB
fbem-26820	158	13	with	with	ADP
fbem-26820	158	14	brand	brand	NOUN
fbem-26820	158	15	and	and	CCONJ
fbem-26820	158	16	its	its	PRON
fbem-26820	158	17	users	user	NOUN
fbem-26820	158	18	in	in	ADP
fbem-26820	158	19	a	a	DET
fbem-26820	158	20	specific	specific	ADJ
fbem-26820	158	21	space	space	NOUN
fbem-26820	158	22	-	-	PUNCT
fbem-26820	158	23	time	time	NOUN
fbem-26820	158	24	background	background	NOUN
fbem-26820	158	25	through	through	ADP
fbem-26820	158	26	narrative	narrative	NOUN
fbem-26820	158	27	techniques	technique	NOUN
fbem-26820	158	28	,	,	PUNCT
fbem-26820	158	29	so	so	SCONJ
fbem-26820	158	30	as	as	SCONJ
fbem-26820	158	31	to	to	PART
fbem-26820	158	32	deepen	deepen	VERB
fbem-26820	158	33	the	the	DET
fbem-26820	158	34	relationship	relationship	NOUN
fbem-26820	158	35	between	between	ADP
fbem-26820	158	36	brand	brand	NOUN
fbem-26820	158	37	and	and	CCONJ
fbem-26820	158	38	consumers	consumer	NOUN
fbem-26820	158	39	.	.	PUNCT
fbem-26820	159	1	in	in	ADP
fbem-26820	159	2	the	the	DET
fbem-26820	159	3	process	process	NOUN
fbem-26820	159	4	of	of	ADP
fbem-26820	159	5	brand	brand	NOUN
fbem-26820	159	6	storytelling	storytelle	VERB
fbem-26820	159	7	communication	communication	NOUN
fbem-26820	159	8	,	,	PUNCT
fbem-26820	159	9	we	we	PRON
fbem-26820	159	10	should	should	AUX
fbem-26820	159	11	not	not	PART
fbem-26820	159	12	only	only	ADV
fbem-26820	159	13	analyze	analyze	VERB
fbem-26820	159	14	the	the	DET
fbem-26820	159	15	elements	element	NOUN
fbem-26820	159	16	of	of	ADP
fbem-26820	159	17	story	story	NOUN
fbem-26820	159	18	,	,	PUNCT
fbem-26820	159	19	but	but	CCONJ
fbem-26820	159	20	also	also	ADV
fbem-26820	159	21	pay	pay	VERB
fbem-26820	159	22	attention	attention	NOUN
fbem-26820	159	23	to	to	ADP
fbem-26820	159	24	how	how	SCONJ
fbem-26820	159	25	the	the	DET
fbem-26820	159	26	scene	scene	NOUN
fbem-26820	159	27	construction	construction	NOUN
fbem-26820	159	28	touches	touch	VERB
fbem-26820	159	29	the	the	DET
fbem-26820	159	30	audience	audience	NOUN
fbem-26820	159	31	's	's	PART
fbem-26820	159	32	emotions	emotion	NOUN
fbem-26820	159	33	and	and	CCONJ
fbem-26820	159	34	promotes	promote	VERB
fbem-26820	159	35	these	these	DET
fbem-26820	159	36	emotions	emotion	NOUN
fbem-26820	159	37	to	to	PART
fbem-26820	159	38	be	be	AUX
fbem-26820	159	39	transformed	transform	VERB
fbem-26820	159	40	into	into	ADP
fbem-26820	159	41	empathy	empathy	ADJ
fbem-26820	159	42	effect	effect	NOUN
fbem-26820	159	43	for	for	ADP
fbem-26820	159	44	the	the	DET
fbem-26820	159	45	brand	brand	NOUN
fbem-26820	159	46	.	.	PUNCT
fbem-26820	160	1	in	in	ADP
fbem-26820	160	2	situational	situational	ADJ
fbem-26820	160	3	thinking	thinking	NOUN
fbem-26820	160	4	,	,	PUNCT
fbem-26820	160	5	empathy	empathy	NOUN
fbem-26820	160	6	allows	allow	VERB
fbem-26820	160	7	individuals	individual	NOUN
fbem-26820	160	8	to	to	PART
fbem-26820	160	9	perceive	perceive	VERB
fbem-26820	160	10	other	other	ADJ
fbem-26820	160	11	people	people	NOUN
fbem-26820	160	12	's	's	PART
fbem-26820	160	13	mental	mental	ADJ
fbem-26820	160	14	states	state	NOUN
fbem-26820	160	15	in	in	ADP
fbem-26820	160	16	specific	specific	ADJ
fbem-26820	160	17	situations	situation	NOUN
fbem-26820	160	18	and	and	CCONJ
fbem-26820	160	19	deepen	deepen	VERB
fbem-26820	160	20	their	their	PRON
fbem-26820	160	21	understanding	understanding	NOUN
fbem-26820	160	22	of	of	ADP
fbem-26820	160	23	other	other	ADJ
fbem-26820	160	24	people	people	NOUN
fbem-26820	160	25	's	's	PART
fbem-26820	160	26	needs	need	NOUN
fbem-26820	160	27	and	and	CCONJ
fbem-26820	160	28	emotions	emotion	NOUN
fbem-26820	160	29	.	.	PUNCT
fbem-26820	161	1	in	in	ADP
fbem-26820	161	2	yunnan	yunnan	PROPN
fbem-26820	161	3	baiyao	baiyao	ADJ
fbem-26820	161	4	advertising	advertising	NOUN
fbem-26820	161	5	film	film	NOUN
fbem-26820	161	6	"	"	PUNCT
fbem-26820	161	7	climbing	climbing	NOUN
fbem-26820	161	8	congratulations	congratulation	NOUN
fbem-26820	161	9	,	,	PUNCT
fbem-26820	161	10	"	"	PUNCT
fbem-26820	161	11	the	the	DET
fbem-26820	161	12	traditional	traditional	ADJ
fbem-26820	161	13	custom	custom	NOUN
fbem-26820	161	14	of	of	ADP
fbem-26820	161	15	"	"	PUNCT
fbem-26820	161	16	climbing	climb	VERB
fbem-26820	161	17	high	high	ADJ
fbem-26820	161	18	"	"	PUNCT
fbem-26820	161	19	is	be	AUX
fbem-26820	161	20	skillfully	skillfully	ADV
fbem-26820	161	21	associated	associate	VERB
fbem-26820	161	22	with	with	ADP
fbem-26820	161	23	the	the	DET
fbem-26820	161	24	core	core	NOUN
fbem-26820	161	25	value	value	NOUN
fbem-26820	161	26	of	of	ADP
fbem-26820	161	27	"	"	PUNCT
fbem-26820	161	28	health	health	NOUN
fbem-26820	161	29	,	,	PUNCT
fbem-26820	161	30	"	"	PUNCT
fbem-26820	161	31	and	and	CCONJ
fbem-26820	161	32	the	the	DET
fbem-26820	161	33	custom	custom	NOUN
fbem-26820	161	34	of	of	ADP
fbem-26820	161	35	"	"	PUNCT
fbem-26820	161	36	climbing	climb	VERB
fbem-26820	161	37	high	high	ADJ
fbem-26820	161	38	"	"	PUNCT
fbem-26820	161	39	on	on	ADP
fbem-26820	161	40	chongyang	chongyang	PROPN
fbem-26820	161	41	festival	festival	NOUN
fbem-26820	161	42	is	be	AUX
fbem-26820	161	43	taken	take	VERB
fbem-26820	161	44	as	as	ADP
fbem-26820	161	45	the	the	DET
fbem-26820	161	46	cut	cut	NOUN
fbem-26820	161	47	-	-	PUNCT
fbem-26820	161	48	in	in	ADP
fbem-26820	161	49	point	point	NOUN
fbem-26820	161	50	to	to	PART
fbem-26820	161	51	show	show	VERB
fbem-26820	161	52	the	the	DET
fbem-26820	161	53	climbing	climbing	NOUN
fbem-26820	161	54	scenes	scene	NOUN
fbem-26820	161	55	of	of	ADP
fbem-26820	161	56	different	different	ADJ
fbem-26820	161	57	groups	group	NOUN
fbem-26820	161	58	in	in	ADP
fbem-26820	161	59	different	different	ADJ
fbem-26820	161	60	situations	situation	NOUN
fbem-26820	161	61	,	,	PUNCT
fbem-26820	161	62	calling	call	VERB
fbem-26820	161	63	on	on	ADP
fbem-26820	161	64	everyone	everyone	PRON
fbem-26820	161	65	to	to	PART
fbem-26820	161	66	climb	climb	VERB
fbem-26820	161	67	high	high	ADV
fbem-26820	161	68	and	and	CCONJ
fbem-26820	161	69	put	put	VERB
fbem-26820	161	70	their	their	PRON
fbem-26820	161	71	own	own	ADJ
fbem-26820	161	72	health	health	NOUN
fbem-26820	161	73	on	on	ADP
fbem-26820	161	74	high	high	ADJ
fbem-26820	161	75	.	.	PUNCT
fbem-26820	162	1	6	6	X
fbem-26820	162	2	.	.	X
fbem-26820	162	3	research	research	NOUN
fbem-26820	162	4	discuss	discuss	NOUN
fbem-26820	162	5	based	base	VERB
fbem-26820	162	6	on	on	ADP
fbem-26820	162	7	sorting	sort	VERB
fbem-26820	162	8	out	out	ADP
fbem-26820	162	9	the	the	DET
fbem-26820	162	10	narrative	narrative	NOUN
fbem-26820	162	11	subject	subject	NOUN
fbem-26820	162	12	and	and	CCONJ
fbem-26820	162	13	structure	structure	NOUN
fbem-26820	162	14	in	in	ADP
fbem-26820	162	15	the	the	DET
fbem-26820	162	16	research	research	NOUN
fbem-26820	162	17	sample	sample	NOUN
fbem-26820	162	18	,	,	PUNCT
fbem-26820	162	19	this	this	DET
fbem-26820	162	20	chapter	chapter	NOUN
fbem-26820	162	21	analyzes	analyze	VERB
fbem-26820	162	22	the	the	DET
fbem-26820	162	23	actual	actual	ADJ
fbem-26820	162	24	cases	case	NOUN
fbem-26820	162	25	and	and	CCONJ
fbem-26820	162	26	finds	find	VERB
fbem-26820	162	27	out	out	ADP
fbem-26820	162	28	the	the	DET
fbem-26820	162	29	problems	problem	NOUN
fbem-26820	162	30	in	in	ADP
fbem-26820	162	31	brand	brand	NOUN
fbem-26820	162	32	storytelling	storytelling	NOUN
fbem-26820	162	33	,	,	PUNCT
fbem-26820	162	34	such	such	ADJ
fbem-26820	162	35	as	as	ADP
fbem-26820	162	36	theme	theme	NOUN
fbem-26820	162	37	homogeneity	homogeneity	NOUN
fbem-26820	162	38	,	,	PUNCT
fbem-26820	162	39	focusing	focus	VERB
fbem-26820	162	40	on	on	ADP
fbem-26820	162	41	egoism	egoism	NOUN
fbem-26820	162	42	,	,	PUNCT
fbem-26820	162	43	etc	etc	X
fbem-26820	162	44	.	.	X
fbem-26820	163	1	6.1	6.1	NUM
fbem-26820	163	2	.	.	PUNCT
fbem-26820	164	1	homogeneous	homogeneous	ADJ
fbem-26820	164	2	narrative	narrative	NOUN
fbem-26820	164	3	themes	theme	NOUN
fbem-26820	164	4	homogenization	homogenization	NOUN
fbem-26820	164	5	of	of	ADP
fbem-26820	164	6	narrative	narrative	ADJ
fbem-26820	164	7	theme	theme	NOUN
fbem-26820	164	8	refers	refer	VERB
fbem-26820	164	9	to	to	ADP
fbem-26820	164	10	the	the	DET
fbem-26820	164	11	appearance	appearance	NOUN
fbem-26820	164	12	of	of	ADP
fbem-26820	164	13	the	the	DET
fbem-26820	164	14	same	same	ADJ
fbem-26820	164	15	or	or	CCONJ
fbem-26820	164	16	similar	similar	ADJ
fbem-26820	164	17	theme	theme	NOUN
fbem-26820	164	18	,	,	PUNCT
fbem-26820	164	19	plot	plot	NOUN
fbem-26820	164	20	,	,	PUNCT
fbem-26820	164	21	character	character	NOUN
fbem-26820	164	22	setting	setting	NOUN
fbem-26820	164	23	,	,	PUNCT
fbem-26820	164	24	etc	etc	X
fbem-26820	164	25	.	.	X
fbem-26820	164	26	in	in	ADP
fbem-26820	164	27	narrative	narrative	NOUN
fbem-26820	164	28	works	work	NOUN
fbem-26820	164	29	,	,	PUNCT
fbem-26820	164	30	which	which	PRON
fbem-26820	164	31	leads	lead	VERB
fbem-26820	164	32	to	to	ADP
fbem-26820	164	33	the	the	DET
fbem-26820	164	34	lack	lack	NOUN
fbem-26820	164	35	of	of	ADP
fbem-26820	164	36	unique	unique	ADJ
fbem-26820	164	37	personality	personality	NOUN
fbem-26820	164	38	and	and	CCONJ
fbem-26820	164	39	depth	depth	NOUN
fbem-26820	164	40	of	of	ADP
fbem-26820	164	41	works	work	NOUN
fbem-26820	164	42	,	,	PUNCT
fbem-26820	164	43	and	and	CCONJ
fbem-26820	164	44	makes	make	VERB
fbem-26820	164	45	the	the	DET
fbem-26820	164	46	audience	audience	NOUN
fbem-26820	164	47	appear	appear	VERB
fbem-26820	164	48	aesthetic	aesthetic	ADJ
fbem-26820	164	49	fatigue	fatigue	NOUN
fbem-26820	164	50	or	or	CCONJ
fbem-26820	164	51	even	even	ADV
fbem-26820	164	52	rejection	rejection	VERB
fbem-26820	164	53	psychology	psychology	NOUN
fbem-26820	164	54	to	to	ADP
fbem-26820	164	55	the	the	DET
fbem-26820	164	56	content	content	NOUN
fbem-26820	164	57	of	of	ADP
fbem-26820	164	58	narrative	narrative	NOUN
fbem-26820	164	59	works	work	NOUN
fbem-26820	164	60	.	.	PUNCT
fbem-26820	165	1	a	a	DET
fbem-26820	165	2	thematic	thematic	ADJ
fbem-26820	165	3	study	study	NOUN
fbem-26820	165	4	of	of	ADP
fbem-26820	165	5	110	110	NUM
fbem-26820	165	6	films	film	NOUN
fbem-26820	165	7	and	and	CCONJ
fbem-26820	165	8	television	television	NOUN
fbem-26820	165	9	advertisements	advertisement	NOUN
fbem-26820	165	10	shows	show	VERB
fbem-26820	165	11	that	that	SCONJ
fbem-26820	165	12	there	there	PRON
fbem-26820	165	13	are	be	VERB
fbem-26820	165	14	similarities	similarity	NOUN
fbem-26820	165	15	in	in	ADP
fbem-26820	165	16	narrative	narrative	ADJ
fbem-26820	165	17	themes	theme	NOUN
fbem-26820	165	18	at	at	ADP
fbem-26820	165	19	the	the	DET
fbem-26820	165	20	core	core	NOUN
fbem-26820	165	21	level	level	NOUN
fbem-26820	165	22	,	,	PUNCT
fbem-26820	165	23	and	and	CCONJ
fbem-26820	165	24	the	the	DET
fbem-26820	165	25	homogenization	homogenization	NOUN
fbem-26820	165	26	phenomenon	phenomenon	NOUN
fbem-26820	165	27	is	be	AUX
fbem-26820	165	28	obvious	obvious	ADJ
fbem-26820	165	29	.	.	PUNCT
fbem-26820	166	1	in	in	ADP
fbem-26820	166	2	order	order	NOUN
fbem-26820	166	3	to	to	PART
fbem-26820	166	4	quickly	quickly	ADV
fbem-26820	166	5	establish	establish	VERB
fbem-26820	166	6	emotional	emotional	ADJ
fbem-26820	166	7	connection	connection	NOUN
fbem-26820	166	8	with	with	ADP
fbem-26820	166	9	consumers	consumer	NOUN
fbem-26820	166	10	,	,	PUNCT
fbem-26820	166	11	many	many	ADJ
fbem-26820	166	12	brands	brand	NOUN
fbem-26820	166	13	tend	tend	VERB
fbem-26820	166	14	to	to	PART
fbem-26820	166	15	choose	choose	VERB
fbem-26820	166	16	narrative	narrative	ADJ
fbem-26820	166	17	themes	theme	NOUN
fbem-26820	166	18	that	that	PRON
fbem-26820	166	19	have	have	AUX
fbem-26820	166	20	been	be	AUX
fbem-26820	166	21	widely	widely	ADV
fbem-26820	166	22	accepted	accept	VERB
fbem-26820	166	23	and	and	CCONJ
fbem-26820	166	24	recognized	recognize	VERB
fbem-26820	166	25	,	,	PUNCT
fbem-26820	166	26	even	even	ADV
fbem-26820	166	27	narrative	narrative	ADJ
fbem-26820	166	28	themes	theme	NOUN
fbem-26820	166	29	,	,	PUNCT
fbem-26820	166	30	such	such	ADJ
fbem-26820	166	31	as	as	ADP
fbem-26820	166	32	pursuing	pursue	VERB
fbem-26820	166	33	dreams	dream	NOUN
fbem-26820	166	34	,	,	PUNCT
fbem-26820	166	35	warm	warm	ADJ
fbem-26820	166	36	family	family	NOUN
fbem-26820	166	37	atmosphere	atmosphere	NOUN
fbem-26820	166	38	,	,	PUNCT
fbem-26820	166	39	struggle	struggle	NOUN
fbem-26820	166	40	,	,	PUNCT
fbem-26820	166	41	even	even	ADV
fbem-26820	166	42	traditional	traditional	ADJ
fbem-26820	166	43	culture	culture	NOUN
fbem-26820	166	44	,	,	PUNCT
fbem-26820	166	45	festivals	festival	NOUN
fbem-26820	166	46	,	,	PUNCT
fbem-26820	166	47	etc	etc	X
fbem-26820	166	48	.	.	X
fbem-26820	167	1	these	these	DET
fbem-26820	167	2	narrative	narrative	ADJ
fbem-26820	167	3	themes	theme	NOUN
fbem-26820	167	4	catering	cater	VERB
fbem-26820	167	5	to	to	ADP
fbem-26820	167	6	public	public	ADJ
fbem-26820	167	7	preferences	preference	NOUN
fbem-26820	167	8	and	and	CCONJ
fbem-26820	167	9	aesthetics	aesthetic	NOUN
fbem-26820	167	10	can	can	AUX
fbem-26820	167	11	bring	bring	VERB
fbem-26820	167	12	certain	certain	ADJ
fbem-26820	167	13	attention	attention	NOUN
fbem-26820	167	14	to	to	ADP
fbem-26820	167	15	brands	brand	NOUN
fbem-26820	167	16	in	in	ADP
fbem-26820	167	17	the	the	DET
fbem-26820	167	18	short	short	ADJ
fbem-26820	167	19	term	term	NOUN
fbem-26820	167	20	,	,	PUNCT
fbem-26820	167	21	but	but	CCONJ
fbem-26820	167	22	they	they	PRON
fbem-26820	167	23	also	also	ADV
fbem-26820	167	24	bring	bring	VERB
fbem-26820	167	25	convergence	convergence	NOUN
fbem-26820	167	26	in	in	ADP
fbem-26820	167	27	narrative	narrative	ADJ
fbem-26820	167	28	themes	theme	NOUN
fbem-26820	167	29	,	,	PUNCT
fbem-26820	167	30	which	which	PRON
fbem-26820	167	31	also	also	ADV
fbem-26820	167	32	leads	lead	VERB
fbem-26820	167	33	to	to	ADP
fbem-26820	167	34	the	the	DET
fbem-26820	167	35	lack	lack	NOUN
fbem-26820	167	36	of	of	ADP
fbem-26820	167	37	uniqueness	uniqueness	NOUN
fbem-26820	167	38	and	and	CCONJ
fbem-26820	167	39	depth	depth	NOUN
fbem-26820	167	40	in	in	ADP
fbem-26820	167	41	content	content	NOUN
fbem-26820	167	42	and	and	CCONJ
fbem-26820	167	43	emotional	emotional	ADJ
fbem-26820	167	44	expression	expression	NOUN
fbem-26820	167	45	of	of	ADP
fbem-26820	167	46	brand	brand	NOUN
fbem-26820	167	47	narratives	narrative	NOUN
fbem-26820	167	48	,	,	PUNCT
fbem-26820	167	49	so	so	SCONJ
fbem-26820	167	50	that	that	SCONJ
fbem-26820	167	51	audiences	audience	NOUN
fbem-26820	167	52	can	can	AUX
fbem-26820	167	53	not	not	PART
fbem-26820	167	54	identify	identify	VERB
fbem-26820	167	55	the	the	DET
fbem-26820	167	56	unique	unique	ADJ
fbem-26820	167	57	value	value	NOUN
fbem-26820	167	58	of	of	ADP
fbem-26820	167	59	brands	brand	NOUN
fbem-26820	167	60	among	among	ADP
fbem-26820	167	61	many	many	ADJ
fbem-26820	167	62	homogeneous	homogeneous	ADJ
fbem-26820	167	63	narrative	narrative	NOUN
fbem-26820	167	64	works	work	NOUN
fbem-26820	167	65	.	.	PUNCT
fbem-26820	168	1	in	in	ADP
fbem-26820	168	2	this	this	DET
fbem-26820	168	3	era	era	NOUN
fbem-26820	168	4	of	of	ADP
fbem-26820	168	5	"	"	PUNCT
fbem-26820	168	6	content	content	NOUN
fbem-26820	168	7	is	be	AUX
fbem-26820	168	8	king	king	NOUN
fbem-26820	168	9	"	"	PUNCT
fbem-26820	168	10	,	,	PUNCT
fbem-26820	168	11	brand	brand	NOUN
fbem-26820	168	12	narrative	narrative	NOUN
fbem-26820	168	13	seems	seem	VERB
fbem-26820	168	14	to	to	PART
fbem-26820	168	15	have	have	AUX
fbem-26820	168	16	fallen	fall	VERB
fbem-26820	168	17	into	into	ADP
fbem-26820	168	18	rigid	rigid	ADJ
fbem-26820	168	19	narrative	narrative	NOUN
fbem-26820	168	20	logic	logic	NOUN
fbem-26820	168	21	,	,	PUNCT
fbem-26820	168	22	relying	rely	VERB
fbem-26820	168	23	only	only	ADV
fbem-26820	168	24	on	on	ADP
fbem-26820	168	25	narrative	narrative	ADJ
fbem-26820	168	26	themes	theme	NOUN
fbem-26820	168	27	with	with	ADP
fbem-26820	168	28	high	high	ADJ
fbem-26820	168	29	topic	topic	NOUN
fbem-26820	168	30	,	,	PUNCT
fbem-26820	168	31	hot	hot	ADJ
fbem-26820	168	32	spots	spot	NOUN
fbem-26820	168	33	and	and	CCONJ
fbem-26820	168	34	popular	popular	ADJ
fbem-26820	168	35	preferences	preference	NOUN
fbem-26820	168	36	to	to	PART
fbem-26820	168	37	imitate	imitate	VERB
fbem-26820	168	38	popular	popular	ADJ
fbem-26820	168	39	narrative	narrative	NOUN
fbem-26820	168	40	styles	style	NOUN
fbem-26820	168	41	in	in	ADP
fbem-26820	168	42	the	the	DET
fbem-26820	168	43	market	market	NOUN
fbem-26820	168	44	to	to	PART
fbem-26820	168	45	attract	attract	VERB
fbem-26820	168	46	attention	attention	NOUN
fbem-26820	168	47	,	,	PUNCT
fbem-26820	168	48	which	which	PRON
fbem-26820	168	49	can	can	AUX
fbem-26820	168	50	not	not	PART
fbem-26820	168	51	support	support	VERB
fbem-26820	168	52	the	the	DET
fbem-26820	168	53	long	long	ADJ
fbem-26820	168	54	-	-	PUNCT
fbem-26820	168	55	term	term	NOUN
fbem-26820	168	56	development	development	NOUN
fbem-26820	168	57	of	of	ADP
fbem-26820	168	58	brands	brand	NOUN
fbem-26820	168	59	.	.	PUNCT
fbem-26820	169	1	similarly	similarly	ADV
fbem-26820	169	2	,	,	PUNCT
fbem-26820	169	3	the	the	DET
fbem-26820	169	4	role	role	NOUN
fbem-26820	169	5	of	of	ADP
fbem-26820	169	6	brand	brand	NOUN
fbem-26820	169	7	stories	story	NOUN
fbem-26820	169	8	in	in	ADP
fbem-26820	169	9	building	build	VERB
fbem-26820	169	10	brand	brand	NOUN
fbem-26820	169	11	image	image	NOUN
fbem-26820	169	12	and	and	CCONJ
fbem-26820	169	13	enhancing	enhance	VERB
fbem-26820	169	14	brand	brand	NOUN
fbem-26820	169	15	value	value	NOUN
fbem-26820	169	16	has	have	AUX
fbem-26820	169	17	not	not	PART
fbem-26820	169	18	been	be	AUX
fbem-26820	169	19	paid	pay	VERB
fbem-26820	169	20	attention	attention	NOUN
fbem-26820	169	21	to	to	ADP
fbem-26820	169	22	by	by	ADP
fbem-26820	169	23	companies	company	NOUN
fbem-26820	169	24	.	.	PUNCT
fbem-26820	170	1	it	it	PRON
fbem-26820	170	2	is	be	AUX
fbem-26820	170	3	also	also	ADV
fbem-26820	170	4	difficult	difficult	ADJ
fbem-26820	170	5	to	to	PART
fbem-26820	170	6	resonate	resonate	VERB
fbem-26820	170	7	with	with	ADP
fbem-26820	170	8	consumers	consumer	NOUN
fbem-26820	170	9	,	,	PUNCT
fbem-26820	170	10	let	let	VERB
fbem-26820	170	11	alone	alone	ADV
fbem-26820	170	12	enhance	enhance	VERB
fbem-26820	170	13	the	the	DET
fbem-26820	170	14	image	image	NOUN
fbem-26820	170	15	and	and	CCONJ
fbem-26820	170	16	value	value	NOUN
fbem-26820	170	17	of	of	ADP
fbem-26820	170	18	the	the	DET
fbem-26820	170	19	brand	brand	NOUN
fbem-26820	170	20	.	.	PUNCT
fbem-26820	171	1	6.2	6.2	NUM
fbem-26820	171	2	.	.	PUNCT
fbem-26820	171	3	egoistic	egoistic	ADJ
fbem-26820	171	4	narrative	narrative	NOUN
fbem-26820	171	5	model	model	NOUN
fbem-26820	171	6	brand	brand	NOUN
fbem-26820	171	7	narratives	narrative	NOUN
fbem-26820	171	8	tend	tend	VERB
fbem-26820	171	9	to	to	PART
fbem-26820	171	10	be	be	AUX
fbem-26820	171	11	self	self	NOUN
fbem-26820	171	12	-	-	PUNCT
fbem-26820	171	13	centered	center	VERB
fbem-26820	171	14	and	and	CCONJ
fbem-26820	171	15	tend	tend	VERB
fbem-26820	171	16	to	to	PART
fbem-26820	171	17	show	show	VERB
fbem-26820	171	18	and	and	CCONJ
fbem-26820	171	19	defend	defend	VERB
fbem-26820	171	20	brand	brand	NOUN
fbem-26820	171	21	self	self	NOUN
fbem-26820	171	22	-	-	PUNCT
fbem-26820	171	23	interest	interest	NOUN
fbem-26820	171	24	in	in	ADP
fbem-26820	171	25	content	content	NOUN
fbem-26820	171	26	,	,	PUNCT
fbem-26820	171	27	plot	plot	NOUN
fbem-26820	171	28	,	,	PUNCT
fbem-26820	171	29	character	character	NOUN
fbem-26820	171	30	motivation	motivation	NOUN
fbem-26820	171	31	and	and	CCONJ
fbem-26820	171	32	perspective	perspective	NOUN
fbem-26820	171	33	.	.	PUNCT
fbem-26820	172	1	whether	whether	SCONJ
fbem-26820	172	2	the	the	DET
fbem-26820	172	3	brand	brand	NOUN
fbem-26820	172	4	voice	voice	NOUN
fbem-26820	172	5	is	be	AUX
fbem-26820	172	6	conveyed	convey	VERB
fbem-26820	172	7	directly	directly	ADV
fbem-26820	172	8	through	through	ADP
fbem-26820	172	9	the	the	DET
fbem-26820	172	10	first	first	ADJ
fbem-26820	172	11	person	person	NOUN
fbem-26820	172	12	or	or	CCONJ
fbem-26820	172	13	the	the	DET
fbem-26820	172	14	brand	brand	NOUN
fbem-26820	172	15	image	image	NOUN
fbem-26820	172	16	is	be	AUX
fbem-26820	172	17	constructed	construct	VERB
fbem-26820	172	18	through	through	ADP
fbem-26820	172	19	the	the	DET
fbem-26820	172	20	second	second	ADJ
fbem-26820	172	21	and	and	CCONJ
fbem-26820	172	22	third	third	ADJ
fbem-26820	172	23	person	person	NOUN
fbem-26820	172	24	narration	narration	NOUN
fbem-26820	172	25	,	,	PUNCT
fbem-26820	172	26	these	these	DET
fbem-26820	172	27	narrative	narrative	ADJ
fbem-26820	172	28	perspectives	perspective	NOUN
fbem-26820	172	29	are	be	AUX
fbem-26820	172	30	brand	brand	NOUN
fbem-26820	172	31	-	-	PUNCT
fbem-26820	172	32	centered	center	VERB
fbem-26820	172	33	and	and	CCONJ
fbem-26820	172	34	always	always	ADV
fbem-26820	172	35	focus	focus	VERB
fbem-26820	172	36	on	on	ADP
fbem-26820	172	37	the	the	DET
fbem-26820	172	38	brand	brand	NOUN
fbem-26820	172	39	,	,	PUNCT
fbem-26820	172	40	product	product	NOUN
fbem-26820	172	41	or	or	CCONJ
fbem-26820	172	42	advertisement	advertisement	NOUN
fbem-26820	172	43	itself	itself	PRON
fbem-26820	172	44	.	.	PUNCT
fbem-26820	173	1	this	this	DET
fbem-26820	173	2	narrative	narrative	ADJ
fbem-26820	173	3	mode	mode	NOUN
fbem-26820	173	4	,	,	PUNCT
fbem-26820	173	5	to	to	ADP
fbem-26820	173	6	a	a	DET
fbem-26820	173	7	certain	certain	ADJ
fbem-26820	173	8	extent	extent	NOUN
fbem-26820	173	9	,	,	PUNCT
fbem-26820	173	10	can	can	AUX
fbem-26820	173	11	clearly	clearly	ADV
fbem-26820	173	12	convey	convey	VERB
fbem-26820	173	13	the	the	DET
fbem-26820	173	14	brand	brand	NOUN
fbem-26820	173	15	information	information	NOUN
fbem-26820	173	16	,	,	PUNCT
fbem-26820	173	17	but	but	CCONJ
fbem-26820	173	18	its	its	PRON
fbem-26820	173	19	narrative	narrative	NOUN
fbem-26820	173	20	purpose	purpose	NOUN
fbem-26820	173	21	is	be	AUX
fbem-26820	173	22	too	too	ADV
fbem-26820	173	23	strong	strong	ADJ
fbem-26820	173	24	,	,	PUNCT
fbem-26820	173	25	often	often	ADV
fbem-26820	173	26	ignoring	ignore	VERB
fbem-26820	173	27	the	the	DET
fbem-26820	173	28	feelings	feeling	NOUN
fbem-26820	173	29	and	and	CCONJ
fbem-26820	173	30	needs	need	NOUN
fbem-26820	173	31	of	of	ADP
fbem-26820	173	32	the	the	DET
fbem-26820	173	33	audience	audience	NOUN
fbem-26820	173	34	.	.	PUNCT
fbem-26820	174	1	brands	brand	NOUN
fbem-26820	174	2	in	in	ADP
fbem-26820	174	3	narrative	narrative	NOUN
fbem-26820	174	4	,	,	PUNCT
fbem-26820	174	5	too	too	ADV
fbem-26820	174	6	much	much	ADJ
fbem-26820	174	7	attention	attention	NOUN
fbem-26820	174	8	to	to	ADP
fbem-26820	174	9	the	the	DET
fbem-26820	174	10	"	"	PUNCT
fbem-26820	174	11	i	i	PROPN
fbem-26820	174	12	"	"	PUNCT
fbem-26820	174	13	narrative	narrative	NOUN
fbem-26820	174	14	,	,	PUNCT
fbem-26820	174	15	standing	stand	VERB
fbem-26820	174	16	in	in	ADP
fbem-26820	174	17	the	the	DET
fbem-26820	174	18	perspective	perspective	NOUN
fbem-26820	174	19	of	of	ADP
fbem-26820	174	20	the	the	DET
fbem-26820	174	21	authorities	authority	NOUN
fbem-26820	174	22	will	will	AUX
fbem-26820	174	23	be	be	AUX
fbem-26820	174	24	considered	consider	VERB
fbem-26820	174	25	altruistic	altruistic	ADJ
fbem-26820	174	26	,	,	PUNCT
fbem-26820	174	27	once	once	ADV
fbem-26820	174	28	more	more	ADJ
fbem-26820	174	29	reflection	reflection	NOUN
fbem-26820	174	30	,	,	PUNCT
fbem-26820	174	31	will	will	AUX
fbem-26820	174	32	be	be	AUX
fbem-26820	174	33	aware	aware	ADJ
fbem-26820	174	34	of	of	ADP
fbem-26820	174	35	the	the	DET
fbem-26820	174	36	essence	essence	NOUN
fbem-26820	174	37	of	of	ADP
fbem-26820	174	38	self	self	NOUN
fbem-26820	174	39	-	-	PUNCT
fbem-26820	174	40	interest	interest	NOUN
fbem-26820	174	41	,	,	PUNCT
fbem-26820	174	42	this	this	PRON
fbem-26820	174	43	is	be	AUX
fbem-26820	174	44	also	also	ADV
fbem-26820	174	45	the	the	DET
fbem-26820	174	46	consumer	consumer	NOUN
fbem-26820	174	47	often	often	ADV
fbem-26820	174	48	produce	produce	VERB
fbem-26820	174	49	a	a	DET
fbem-26820	174	50	lot	lot	NOUN
fbem-26820	174	51	of	of	ADP
fbem-26820	174	52	content	content	NOUN
fbem-26820	174	53	"	"	PUNCT
fbem-26820	174	54	you	you	PRON
fbem-26820	174	55	just	just	ADV
fbem-26820	174	56	want	want	VERB
fbem-26820	174	57	to	to	PART
fbem-26820	174	58	sell	sell	VERB
fbem-26820	174	59	goods	good	NOUN
fbem-26820	174	60	"	"	PUNCT
fbem-26820	174	61	and	and	CCONJ
fbem-26820	174	62	other	other	ADJ
fbem-26820	174	63	reasons	reason	NOUN
fbem-26820	174	64	for	for	ADP
fbem-26820	174	65	feedback	feedback	NOUN
fbem-26820	174	66	.	.	PUNCT
fbem-26820	175	1	in	in	ADP
fbem-26820	175	2	this	this	DET
fbem-26820	175	3	narrative	narrative	NOUN
fbem-26820	175	4	mode	mode	NOUN
fbem-26820	175	5	,	,	PUNCT
fbem-26820	175	6	consumers	consumer	NOUN
fbem-26820	175	7	,	,	PUNCT
fbem-26820	175	8	as	as	ADP
fbem-26820	175	9	an	an	DET
fbem-26820	175	10	invisible	invisible	ADJ
fbem-26820	175	11	"	"	PUNCT
fbem-26820	175	12	bystander	bystander	NOUN
fbem-26820	175	13	"	"	PUNCT
fbem-26820	175	14	,	,	PUNCT
fbem-26820	175	15	see	see	VERB
fbem-26820	175	16	the	the	DET
fbem-26820	175	17	brand	brand	NOUN
fbem-26820	175	18	's	's	PART
fbem-26820	175	19	carefully	carefully	ADV
fbem-26820	175	20	arranged	arrange	VERB
fbem-26820	175	21	,	,	PUNCT
fbem-26820	175	22	self	self	NOUN
fbem-26820	175	23	-	-	PUNCT
fbem-26820	175	24	centered	center	VERB
fbem-26820	175	25	narrative	narrative	NOUN
fbem-26820	175	26	,	,	PUNCT
fbem-26820	175	27	which	which	PRON
fbem-26820	175	28	can	can	AUX
fbem-26820	175	29	not	not	PART
fbem-26820	175	30	really	really	ADV
fbem-26820	175	31	be	be	AUX
fbem-26820	175	32	integrated	integrate	VERB
fbem-26820	175	33	into	into	ADP
fbem-26820	175	34	the	the	DET
fbem-26820	175	35	story	story	NOUN
fbem-26820	175	36	and	and	CCONJ
fbem-26820	175	37	can	can	AUX
fbem-26820	175	38	not	not	PART
fbem-26820	175	39	resonate	resonate	VERB
fbem-26820	175	40	with	with	ADP
fbem-26820	175	41	it	it	PRON
fbem-26820	175	42	,	,	PUNCT
fbem-26820	175	43	which	which	PRON
fbem-26820	175	44	makes	make	VERB
fbem-26820	175	45	the	the	DET
fbem-26820	175	46	brand	brand	NOUN
fbem-26820	175	47	and	and	CCONJ
fbem-26820	175	48	consumers	consumer	NOUN
fbem-26820	175	49	feel	feel	VERB
fbem-26820	175	50	a	a	DET
fbem-26820	175	51	sense	sense	NOUN
fbem-26820	175	52	of	of	ADP
fbem-26820	175	53	distance	distance	NOUN
fbem-26820	175	54	and	and	CCONJ
fbem-26820	175	55	affects	affect	VERB
fbem-26820	175	56	the	the	DET
fbem-26820	175	57	emotional	emotional	ADJ
fbem-26820	175	58	connection	connection	NOUN
fbem-26820	175	59	between	between	ADP
fbem-26820	175	60	the	the	DET
fbem-26820	175	61	brand	brand	NOUN
fbem-26820	175	62	and	and	CCONJ
fbem-26820	175	63	the	the	DET
fbem-26820	175	64	audience	audience	NOUN
fbem-26820	175	65	.	.	PUNCT
fbem-26820	176	1	7	7	X
fbem-26820	176	2	.	.	X
fbem-26820	176	3	research	research	NOUN
fbem-26820	176	4	suggestion	suggestion	NOUN
fbem-26820	176	5	brand	brand	NOUN
fbem-26820	176	6	storytelling	storytelling	NOUN
fbem-26820	176	7	has	have	AUX
fbem-26820	176	8	become	become	VERB
fbem-26820	176	9	an	an	DET
fbem-26820	176	10	important	important	ADJ
fbem-26820	176	11	means	mean	NOUN
fbem-26820	176	12	to	to	PART
fbem-26820	176	13	establish	establish	VERB
fbem-26820	176	14	emotional	emotional	ADJ
fbem-26820	176	15	connection	connection	NOUN
fbem-26820	176	16	between	between	ADP
fbem-26820	176	17	brand	brand	NOUN
fbem-26820	176	18	and	and	CCONJ
fbem-26820	176	19	consumers	consumer	NOUN
fbem-26820	176	20	.	.	PUNCT
fbem-26820	177	1	in	in	ADP
fbem-26820	177	2	view	view	NOUN
fbem-26820	177	3	of	of	ADP
fbem-26820	177	4	the	the	DET
fbem-26820	177	5	above	above	ADJ
fbem-26820	177	6	problems	problem	NOUN
fbem-26820	177	7	,	,	PUNCT
fbem-26820	177	8	this	this	DET
fbem-26820	177	9	study	study	NOUN
fbem-26820	177	10	puts	put	VERB
fbem-26820	177	11	forward	forward	ADV
fbem-26820	177	12	optimization	optimization	NOUN
fbem-26820	177	13	suggestions	suggestion	NOUN
fbem-26820	177	14	from	from	ADP
fbem-26820	177	15	three	three	NUM
fbem-26820	177	16	aspects	aspect	NOUN
fbem-26820	177	17	:	:	PUNCT
fbem-26820	177	18	narrative	narrative	NOUN
fbem-26820	177	19	subject	subject	NOUN
fbem-26820	177	20	,	,	PUNCT
fbem-26820	177	21	narrative	narrative	ADJ
fbem-26820	177	22	mode	mode	NOUN
fbem-26820	177	23	and	and	CCONJ
fbem-26820	177	24	expression	expression	NOUN
fbem-26820	177	25	mode	mode	NOUN
fbem-26820	177	26	.	.	PUNCT
fbem-26820	178	1	7.1	7.1	NUM
fbem-26820	178	2	.	.	PUNCT
fbem-26820	179	1	from	from	ADP
fbem-26820	179	2	advertisement	advertisement	NOUN
fbem-26820	179	3	to	to	AUX
fbem-26820	179	4	narrow	narrow	ADJ
fbem-26820	179	5	advertisement	advertisement	NOUN
fbem-26820	179	6	,	,	PUNCT
fbem-26820	179	7	deepening	deepen	VERB
fbem-26820	179	8	of	of	ADP
fbem-26820	179	9	brand	brand	NOUN
fbem-26820	179	10	narrative	narrative	NOUN
fbem-26820	179	11	subject	subject	NOUN
fbem-26820	179	12	in	in	ADP
fbem-26820	179	13	the	the	DET
fbem-26820	179	14	era	era	NOUN
fbem-26820	179	15	of	of	ADP
fbem-26820	179	16	new	new	ADJ
fbem-26820	179	17	media	medium	NOUN
fbem-26820	179	18	,	,	PUNCT
fbem-26820	179	19	with	with	ADP
fbem-26820	179	20	the	the	DET
fbem-26820	179	21	disappearance	disappearance	NOUN
fbem-26820	179	22	of	of	ADP
fbem-26820	179	23	traditional	traditional	ADJ
fbem-26820	179	24	centralized	centralized	ADJ
fbem-26820	179	25	media	medium	NOUN
fbem-26820	179	26	such	such	ADJ
fbem-26820	179	27	as	as	ADP
fbem-26820	179	28	television	television	NOUN
fbem-26820	179	29	,	,	PUNCT
fbem-26820	179	30	advertising	advertising	NOUN
fbem-26820	179	31	has	have	AUX
fbem-26820	179	32	become	become	VERB
fbem-26820	179	33	difficult	difficult	ADJ
fbem-26820	179	34	for	for	SCONJ
fbem-26820	179	35	everyone	everyone	PRON
fbem-26820	179	36	to	to	PART
fbem-26820	179	37	see	see	VERB
fbem-26820	179	38	and	and	CCONJ
fbem-26820	179	39	remember	remember	VERB
fbem-26820	179	40	,	,	PUNCT
fbem-26820	179	41	and	and	CCONJ
fbem-26820	179	42	gradually	gradually	ADV
fbem-26820	179	43	become	become	VERB
fbem-26820	179	44	"	"	PUNCT
fbem-26820	179	45	narrow	narrow	ADJ
fbem-26820	179	46	advertising	advertising	NOUN
fbem-26820	179	47	.	.	PUNCT
fbem-26820	179	48	"	"	PUNCT
fbem-26820	180	1	with	with	ADP
fbem-26820	180	2	this	this	DET
fbem-26820	180	3	change	change	NOUN
fbem-26820	180	4	,	,	PUNCT
fbem-26820	180	5	brand	brand	NOUN
fbem-26820	180	6	narrative	narrative	NOUN
fbem-26820	180	7	also	also	ADV
fbem-26820	180	8	needs	need	VERB
fbem-26820	180	9	to	to	PART
fbem-26820	180	10	adapt	adapt	VERB
fbem-26820	180	11	to	to	ADP
fbem-26820	180	12	the	the	DET
fbem-26820	180	13	ever	ever	ADV
fbem-26820	180	14	-	-	PUNCT
fbem-26820	180	15	changing	change	VERB
fbem-26820	180	16	communication	communication	NOUN
fbem-26820	180	17	environment	environment	NOUN
fbem-26820	180	18	,	,	PUNCT
fbem-26820	180	19	from	from	ADP
fbem-26820	180	20	the	the	DET
fbem-26820	180	21	traditional	traditional	ADJ
fbem-26820	180	22	advertising	advertising	NOUN
fbem-26820	180	23	model	model	NOUN
fbem-26820	180	24	to	to	ADP
fbem-26820	180	25	a	a	DET
fbem-26820	180	26	more	more	ADV
fbem-26820	180	27	precise	precise	ADJ
fbem-26820	180	28	and	and	CCONJ
fbem-26820	180	29	in	in	ADP
fbem-26820	180	30	-	-	PUNCT
fbem-26820	180	31	depth	depth	NOUN
fbem-26820	180	32	"	"	PUNCT
fbem-26820	180	33	narrow	narrow	ADJ
fbem-26820	180	34	advertising	advertising	NOUN
fbem-26820	180	35	"	"	PUNCT
fbem-26820	180	36	strategy	strategy	NOUN
fbem-26820	180	37	,	,	PUNCT
fbem-26820	180	38	narrative	narrative	ADJ
fbem-26820	180	39	subject	subject	NOUN
fbem-26820	180	40	should	should	AUX
fbem-26820	180	41	also	also	ADV
fbem-26820	180	42	adapt	adapt	VERB
fbem-26820	180	43	to	to	ADP
fbem-26820	180	44	this	this	DET
fbem-26820	180	45	change	change	NOUN
fbem-26820	180	46	,	,	PUNCT
fbem-26820	180	47	in	in	ADP
fbem-26820	180	48	a	a	DET
fbem-26820	180	49	more	more	ADV
fbem-26820	180	50	focused	focused	ADJ
fbem-26820	180	51	and	and	CCONJ
fbem-26820	180	52	deepened	deepen	VERB
fbem-26820	180	53	way	way	NOUN
fbem-26820	180	54	to	to	PART
fbem-26820	180	55	establish	establish	VERB
fbem-26820	180	56	contact	contact	NOUN
fbem-26820	180	57	with	with	ADP
fbem-26820	180	58	the	the	DET
fbem-26820	180	59	target	target	NOUN
fbem-26820	180	60	audience	audience	NOUN
fbem-26820	180	61	.	.	PUNCT
fbem-26820	181	1	the	the	DET
fbem-26820	181	2	core	core	NOUN
fbem-26820	181	3	of	of	ADP
fbem-26820	181	4	brand	brand	NOUN
fbem-26820	181	5	narrative	narrative	NOUN
fbem-26820	181	6	is	be	AUX
fbem-26820	181	7	to	to	PART
fbem-26820	181	8	show	show	VERB
fbem-26820	181	9	the	the	DET
fbem-26820	181	10	brand	brand	NOUN
fbem-26820	181	11	's	's	PART
fbem-26820	181	12	"	"	PUNCT
fbem-26820	181	13	sincerity	sincerity	NOUN
fbem-26820	181	14	"	"	PUNCT
fbem-26820	181	15	,	,	PUNCT
fbem-26820	181	16	which	which	PRON
fbem-26820	181	17	is	be	AUX
fbem-26820	181	18	not	not	PART
fbem-26820	181	19	only	only	ADV
fbem-26820	181	20	achieved	achieve	VERB
fbem-26820	181	21	by	by	ADP
fbem-26820	181	22	deliberately	deliberately	ADV
fbem-26820	181	23	establishing	establish	VERB
fbem-26820	181	24	people	people	NOUN
fbem-26820	181	25	,	,	PUNCT
fbem-26820	181	26	but	but	CCONJ
fbem-26820	181	27	to	to	PART
fbem-26820	181	28	truly	truly	ADV
fbem-26820	181	29	and	and	CCONJ
fbem-26820	181	30	effectively	effectively	ADV
fbem-26820	181	31	meet	meet	VERB
fbem-26820	181	32	and	and	CCONJ
fbem-26820	181	33	serve	serve	VERB
fbem-26820	181	34	the	the	DET
fbem-26820	181	35	brand	brand	NOUN
fbem-26820	181	36	's	's	PART
fbem-26820	181	37	target	target	NOUN
fbem-26820	181	38	audience	audience	NOUN
fbem-26820	181	39	.	.	PUNCT
fbem-26820	182	1	in	in	ADP
fbem-26820	182	2	the	the	DET
fbem-26820	182	3	face	face	NOUN
fbem-26820	182	4	of	of	ADP
fbem-26820	182	5	consumer	consumer	NOUN
fbem-26820	182	6	demand	demand	NOUN
fbem-26820	182	7	,	,	PUNCT
fbem-26820	182	8	brands	brand	NOUN
fbem-26820	182	9	should	should	AUX
fbem-26820	182	10	think	think	VERB
fbem-26820	182	11	about	about	ADP
fbem-26820	182	12	how	how	SCONJ
fbem-26820	182	13	to	to	PART
fbem-26820	182	14	provide	provide	VERB
fbem-26820	182	15	content	content	NOUN
fbem-26820	182	16	that	that	PRON
fbem-26820	182	17	is	be	AUX
fbem-26820	182	18	truly	truly	ADV
fbem-26820	182	19	valuable	valuable	ADJ
fbem-26820	182	20	to	to	ADP
fbem-26820	182	21	consumers	consumer	NOUN
fbem-26820	182	22	,	,	PUNCT
fbem-26820	182	23	rather	rather	ADV
fbem-26820	182	24	than	than	ADP
fbem-26820	182	25	just	just	ADV
fbem-26820	182	26	pursuing	pursue	VERB
fbem-26820	182	27	superficial	superficial	ADJ
fbem-26820	182	28	creativity	creativity	NOUN
fbem-26820	182	29	and	and	CCONJ
fbem-26820	182	30	publicity	publicity	NOUN
fbem-26820	182	31	.	.	PUNCT
fbem-26820	183	1	in	in	ADP
fbem-26820	183	2	this	this	DET
fbem-26820	183	3	process	process	NOUN
fbem-26820	183	4	,	,	PUNCT
fbem-26820	183	5	empathy	empathy	NOUN
fbem-26820	183	6	for	for	ADP
fbem-26820	183	7	brand	brand	NOUN
fbem-26820	183	8	narrative	narrative	NOUN
fbem-26820	183	9	becomes	become	VERB
fbem-26820	183	10	the	the	DET
fbem-26820	183	11	key	key	NOUN
fbem-26820	183	12	,	,	PUNCT
fbem-26820	183	13	which	which	PRON
fbem-26820	183	14	is	be	AUX
fbem-26820	183	15	to	to	PART
fbem-26820	183	16	find	find	VERB
fbem-26820	183	17	the	the	DET
fbem-26820	183	18	true	true	ADJ
fbem-26820	183	19	126	126	NUM
fbem-26820	183	20	symbiotic	symbiotic	ADJ
fbem-26820	183	21	relationship	relationship	NOUN
fbem-26820	183	22	between	between	ADP
fbem-26820	183	23	things	thing	NOUN
fbem-26820	183	24	and	and	CCONJ
fbem-26820	183	25	people	people	NOUN
fbem-26820	183	26	.	.	PUNCT
fbem-26820	184	1	the	the	DET
fbem-26820	184	2	best	good	ADJ
fbem-26820	184	3	relationship	relationship	NOUN
fbem-26820	184	4	between	between	ADP
fbem-26820	184	5	things	thing	NOUN
fbem-26820	184	6	and	and	CCONJ
fbem-26820	184	7	people	people	NOUN
fbem-26820	184	8	is	be	AUX
fbem-26820	184	9	to	to	PART
fbem-26820	184	10	feel	feel	VERB
fbem-26820	184	11	natural	natural	ADJ
fbem-26820	184	12	.	.	PUNCT
fbem-26820	185	1	excellent	excellent	ADJ
fbem-26820	185	2	creation	creation	NOUN
fbem-26820	185	3	essentially	essentially	ADV
fbem-26820	185	4	connects	connect	VERB
fbem-26820	185	5	products	product	NOUN
fbem-26820	185	6	with	with	ADP
fbem-26820	185	7	people	people	NOUN
fbem-26820	185	8	.	.	PUNCT
fbem-26820	186	1	for	for	ADP
fbem-26820	186	2	some	some	DET
fbem-26820	186	3	commodities	commodity	NOUN
fbem-26820	186	4	,	,	PUNCT
fbem-26820	186	5	when	when	SCONJ
fbem-26820	186	6	digging	dig	VERB
fbem-26820	186	7	deeply	deeply	ADV
fbem-26820	186	8	,	,	PUNCT
fbem-26820	186	9	it	it	PRON
fbem-26820	186	10	seems	seem	VERB
fbem-26820	186	11	that	that	SCONJ
fbem-26820	186	12	the	the	DET
fbem-26820	186	13	"	"	PUNCT
fbem-26820	186	14	relevance	relevance	NOUN
fbem-26820	186	15	"	"	PUNCT
fbem-26820	186	16	between	between	ADP
fbem-26820	186	17	them	they	PRON
fbem-26820	186	18	and	and	CCONJ
fbem-26820	186	19	people	people	NOUN
fbem-26820	186	20	is	be	AUX
fbem-26820	186	21	not	not	PART
fbem-26820	186	22	large	large	ADJ
fbem-26820	186	23	.	.	PUNCT
fbem-26820	187	1	it	it	PRON
fbem-26820	187	2	is	be	AUX
fbem-26820	187	3	necessary	necessary	ADJ
fbem-26820	187	4	to	to	PART
fbem-26820	187	5	dig	dig	VERB
fbem-26820	187	6	deeply	deeply	ADV
fbem-26820	187	7	into	into	ADP
fbem-26820	187	8	the	the	DET
fbem-26820	187	9	connection	connection	NOUN
fbem-26820	187	10	point	point	NOUN
fbem-26820	187	11	between	between	ADP
fbem-26820	187	12	products	product	NOUN
fbem-26820	187	13	and	and	CCONJ
fbem-26820	187	14	people	people	NOUN
fbem-26820	187	15	,	,	PUNCT
fbem-26820	187	16	and	and	CCONJ
fbem-26820	187	17	build	build	VERB
fbem-26820	187	18	a	a	DET
fbem-26820	187	19	close	close	ADJ
fbem-26820	187	20	connection	connection	NOUN
fbem-26820	187	21	through	through	ADP
fbem-26820	187	22	creativity	creativity	NOUN
fbem-26820	187	23	and	and	CCONJ
fbem-26820	187	24	story	story	NOUN
fbem-26820	187	25	to	to	PART
fbem-26820	187	26	enhance	enhance	VERB
fbem-26820	187	27	the	the	DET
fbem-26820	187	28	attraction	attraction	NOUN
fbem-26820	187	29	and	and	CCONJ
fbem-26820	187	30	appeal	appeal	NOUN
fbem-26820	187	31	of	of	ADP
fbem-26820	187	32	advertisements	advertisement	NOUN
fbem-26820	187	33	,	,	PUNCT
fbem-26820	187	34	so	so	SCONJ
fbem-26820	187	35	that	that	SCONJ
fbem-26820	187	36	consumers	consumer	NOUN
fbem-26820	187	37	can	can	AUX
fbem-26820	187	38	more	more	ADV
fbem-26820	187	39	easily	easily	ADV
fbem-26820	187	40	resonate	resonate	VERB
fbem-26820	187	41	with	with	ADP
fbem-26820	187	42	brands	brand	NOUN
fbem-26820	187	43	.	.	PUNCT
fbem-26820	188	1	brand	brand	NOUN
fbem-26820	188	2	narrative	narrative	NOUN
fbem-26820	188	3	should	should	AUX
fbem-26820	188	4	focus	focus	VERB
fbem-26820	188	5	on	on	ADP
fbem-26820	188	6	creating	create	VERB
fbem-26820	188	7	content	content	NOUN
fbem-26820	188	8	that	that	PRON
fbem-26820	188	9	is	be	AUX
fbem-26820	188	10	truly	truly	ADV
fbem-26820	188	11	valuable	valuable	ADJ
fbem-26820	188	12	to	to	ADP
fbem-26820	188	13	consumers	consumer	NOUN
fbem-26820	188	14	,	,	PUNCT
fbem-26820	188	15	creating	create	VERB
fbem-26820	188	16	diversified	diversified	ADJ
fbem-26820	188	17	and	and	CCONJ
fbem-26820	188	18	professional	professional	ADJ
fbem-26820	188	19	narrative	narrative	NOUN
fbem-26820	188	20	subjects	subject	NOUN
fbem-26820	188	21	to	to	PART
fbem-26820	188	22	keep	keep	VERB
fbem-26820	188	23	the	the	DET
fbem-26820	188	24	public	public	ADJ
fbem-26820	188	25	sensitive	sensitive	ADJ
fbem-26820	188	26	to	to	ADP
fbem-26820	188	27	brand	brand	NOUN
fbem-26820	188	28	memory	memory	NOUN
fbem-26820	188	29	,	,	PUNCT
fbem-26820	188	30	rather	rather	ADV
fbem-26820	188	31	than	than	ADP
fbem-26820	188	32	thinking	think	VERB
fbem-26820	188	33	about	about	ADP
fbem-26820	188	34	what	what	PRON
fbem-26820	188	35	advertising	advertising	NOUN
fbem-26820	188	36	creativity	creativity	NOUN
fbem-26820	188	37	should	should	AUX
fbem-26820	188	38	do	do	AUX
fbem-26820	188	39	,	,	PUNCT
fbem-26820	188	40	showing	show	VERB
fbem-26820	188	41	brand	brand	NOUN
fbem-26820	188	42	altruism	altruism	NOUN
fbem-26820	188	43	through	through	ADP
fbem-26820	188	44	practical	practical	ADJ
fbem-26820	188	45	actions	action	NOUN
fbem-26820	188	46	,	,	PUNCT
fbem-26820	188	47	rather	rather	ADV
fbem-26820	188	48	than	than	ADP
fbem-26820	188	49	staying	stay	VERB
fbem-26820	188	50	on	on	ADP
fbem-26820	188	51	the	the	DET
fbem-26820	188	52	surface	surface	NOUN
fbem-26820	188	53	of	of	ADP
fbem-26820	188	54	propaganda	propaganda	NOUN
fbem-26820	188	55	slogans	slogan	NOUN
fbem-26820	188	56	.	.	PUNCT
fbem-26820	189	1	this	this	DET
fbem-26820	189	2	kind	kind	NOUN
fbem-26820	189	3	of	of	ADP
fbem-26820	189	4	deep	deep	ADJ
fbem-26820	189	5	thinking	thinking	NOUN
fbem-26820	189	6	and	and	CCONJ
fbem-26820	189	7	action	action	NOUN
fbem-26820	189	8	is	be	AUX
fbem-26820	189	9	the	the	DET
fbem-26820	189	10	key	key	NOUN
fbem-26820	189	11	to	to	ADP
fbem-26820	189	12	building	build	VERB
fbem-26820	189	13	a	a	DET
fbem-26820	189	14	successful	successful	ADJ
fbem-26820	189	15	brand	brand	NOUN
fbem-26820	189	16	narrative	narrative	NOUN
fbem-26820	189	17	.	.	PUNCT
fbem-26820	190	1	7.2	7.2	NUM
fbem-26820	190	2	.	.	PUNCT
fbem-26820	190	3	create	create	VERB
fbem-26820	190	4	a	a	DET
fbem-26820	190	5	unique	unique	ADJ
fbem-26820	190	6	narrative	narrative	NOUN
fbem-26820	190	7	language	language	NOUN
fbem-26820	190	8	,	,	PUNCT
fbem-26820	190	9	from	from	ADP
fbem-26820	190	10	plane	plane	NOUN
fbem-26820	190	11	to	to	ADP
fbem-26820	190	12	three	three	NUM
fbem-26820	190	13	-	-	PUNCT
fbem-26820	190	14	dimensional	dimensional	ADJ
fbem-26820	190	15	transformation	transformation	NOUN
fbem-26820	190	16	language	language	NOUN
fbem-26820	190	17	is	be	AUX
fbem-26820	190	18	not	not	PART
fbem-26820	190	19	only	only	ADV
fbem-26820	190	20	an	an	DET
fbem-26820	190	21	important	important	ADJ
fbem-26820	190	22	way	way	NOUN
fbem-26820	190	23	for	for	SCONJ
fbem-26820	190	24	brands	brand	NOUN
fbem-26820	190	25	to	to	PART
fbem-26820	190	26	establish	establish	VERB
fbem-26820	190	27	contact	contact	NOUN
fbem-26820	190	28	with	with	ADP
fbem-26820	190	29	consumers	consumer	NOUN
fbem-26820	190	30	,	,	PUNCT
fbem-26820	190	31	but	but	CCONJ
fbem-26820	190	32	also	also	ADV
fbem-26820	190	33	the	the	DET
fbem-26820	190	34	core	core	NOUN
fbem-26820	190	35	embodiment	embodiment	NOUN
fbem-26820	190	36	of	of	ADP
fbem-26820	190	37	brand	brand	NOUN
fbem-26820	190	38	differentiation	differentiation	NOUN
fbem-26820	190	39	and	and	CCONJ
fbem-26820	190	40	uniqueness	uniqueness	NOUN
fbem-26820	190	41	.	.	PUNCT
fbem-26820	191	1	it	it	PRON
fbem-26820	191	2	represents	represent	VERB
fbem-26820	191	3	the	the	DET
fbem-26820	191	4	creative	creative	ADJ
fbem-26820	191	5	heart	heart	NOUN
fbem-26820	191	6	of	of	ADP
fbem-26820	191	7	narrative	narrative	NOUN
fbem-26820	191	8	,	,	PUNCT
fbem-26820	191	9	and	and	CCONJ
fbem-26820	191	10	reinventing	reinvent	VERB
fbem-26820	191	11	the	the	DET
fbem-26820	191	12	language	language	NOUN
fbem-26820	191	13	of	of	ADP
fbem-26820	191	14	brand	brand	NOUN
fbem-26820	191	15	narratives	narrative	NOUN
fbem-26820	191	16	is	be	AUX
fbem-26820	191	17	a	a	DET
fbem-26820	191	18	key	key	ADJ
fbem-26820	191	19	trait	trait	NOUN
fbem-26820	191	20	.	.	PUNCT
fbem-26820	192	1	it	it	PRON
fbem-26820	192	2	is	be	AUX
fbem-26820	192	3	the	the	DET
fbem-26820	192	4	first	first	ADJ
fbem-26820	192	5	interface	interface	NOUN
fbem-26820	192	6	of	of	ADP
fbem-26820	192	7	symbiotic	symbiotic	ADJ
fbem-26820	192	8	relationship	relationship	NOUN
fbem-26820	192	9	between	between	ADP
fbem-26820	192	10	brands	brand	NOUN
fbem-26820	192	11	and	and	CCONJ
fbem-26820	192	12	people	people	NOUN
fbem-26820	192	13	.	.	PUNCT
fbem-26820	193	1	language	language	NOUN
fbem-26820	193	2	does	do	AUX
fbem-26820	193	3	not	not	PART
fbem-26820	193	4	just	just	ADV
fbem-26820	193	5	refer	refer	VERB
fbem-26820	193	6	to	to	PART
fbem-26820	193	7	copy	copy	VERB
fbem-26820	193	8	,	,	PUNCT
fbem-26820	193	9	but	but	CCONJ
fbem-26820	193	10	all	all	DET
fbem-26820	193	11	the	the	DET
fbem-26820	193	12	"	"	PUNCT
fbem-26820	193	13	materials	material	NOUN
fbem-26820	193	14	"	"	PUNCT
fbem-26820	193	15	that	that	PRON
fbem-26820	193	16	construct	construct	VERB
fbem-26820	193	17	narrative	narrative	NOUN
fbem-26820	193	18	,	,	PUNCT
fbem-26820	193	19	including	include	VERB
fbem-26820	193	20	visual	visual	ADJ
fbem-26820	193	21	design	design	NOUN
fbem-26820	193	22	,	,	PUNCT
fbem-26820	193	23	sound	sound	NOUN
fbem-26820	193	24	,	,	PUNCT
fbem-26820	193	25	action	action	NOUN
fbem-26820	193	26	,	,	PUNCT
fbem-26820	193	27	etc	etc	X
fbem-26820	193	28	.	.	X
fbem-26820	193	29	through	through	ADP
fbem-26820	193	30	careful	careful	ADJ
fbem-26820	193	31	design	design	NOUN
fbem-26820	193	32	and	and	CCONJ
fbem-26820	193	33	flexible	flexible	ADJ
fbem-26820	193	34	use	use	NOUN
fbem-26820	193	35	of	of	ADP
fbem-26820	193	36	these	these	DET
fbem-26820	193	37	"	"	PUNCT
fbem-26820	193	38	materials	material	NOUN
fbem-26820	193	39	"	"	PUNCT
fbem-26820	193	40	,	,	PUNCT
fbem-26820	193	41	the	the	DET
fbem-26820	193	42	brand	brand	NOUN
fbem-26820	193	43	's	's	PART
fbem-26820	193	44	unique	unique	ADJ
fbem-26820	193	45	narrative	narrative	NOUN
fbem-26820	193	46	style	style	NOUN
fbem-26820	193	47	and	and	CCONJ
fbem-26820	193	48	dialogue	dialogue	NOUN
fbem-26820	193	49	system	system	NOUN
fbem-26820	193	50	are	be	AUX
fbem-26820	193	51	constructed	construct	VERB
fbem-26820	193	52	.	.	PUNCT
fbem-26820	194	1	the	the	DET
fbem-26820	194	2	uniqueness	uniqueness	NOUN
fbem-26820	194	3	of	of	ADP
fbem-26820	194	4	narrative	narrative	NOUN
fbem-26820	194	5	language	language	NOUN
fbem-26820	194	6	is	be	AUX
fbem-26820	194	7	reflected	reflect	VERB
fbem-26820	194	8	not	not	PART
fbem-26820	194	9	only	only	ADV
fbem-26820	194	10	in	in	ADP
fbem-26820	194	11	the	the	DET
fbem-26820	194	12	style	style	NOUN
fbem-26820	194	13	and	and	CCONJ
fbem-26820	194	14	composition	composition	NOUN
fbem-26820	194	15	of	of	ADP
fbem-26820	194	16	language	language	NOUN
fbem-26820	194	17	,	,	PUNCT
fbem-26820	194	18	but	but	CCONJ
fbem-26820	194	19	also	also	ADV
fbem-26820	194	20	in	in	ADP
fbem-26820	194	21	the	the	DET
fbem-26820	194	22	in	in	ADP
fbem-26820	194	23	-	-	PUNCT
fbem-26820	194	24	depth	depth	NOUN
fbem-26820	194	25	understanding	understanding	NOUN
fbem-26820	194	26	and	and	CCONJ
fbem-26820	194	27	satisfaction	satisfaction	NOUN
fbem-26820	194	28	of	of	ADP
fbem-26820	194	29	consumers	consumer	NOUN
fbem-26820	194	30	'	'	PUNCT
fbem-26820	194	31	needs	need	NOUN
fbem-26820	194	32	by	by	ADP
fbem-26820	194	33	brands	brand	NOUN
fbem-26820	194	34	.	.	PUNCT
fbem-26820	195	1	through	through	ADP
fbem-26820	195	2	in	in	ADP
fbem-26820	195	3	-	-	PUNCT
fbem-26820	195	4	depth	depth	NOUN
fbem-26820	195	5	understanding	understanding	NOUN
fbem-26820	195	6	of	of	ADP
fbem-26820	195	7	consumers	consumer	NOUN
fbem-26820	195	8	'	'	PART
fbem-26820	195	9	inner	inner	ADJ
fbem-26820	195	10	world	world	NOUN
fbem-26820	195	11	and	and	CCONJ
fbem-26820	195	12	lifestyle	lifestyle	NOUN
fbem-26820	195	13	,	,	PUNCT
fbem-26820	195	14	narrative	narrative	NOUN
fbem-26820	195	15	content	content	NOUN
fbem-26820	195	16	closer	close	ADV
fbem-26820	195	17	to	to	ADP
fbem-26820	195	18	consumers	consumer	NOUN
fbem-26820	195	19	'	'	PART
fbem-26820	195	20	needs	need	NOUN
fbem-26820	195	21	can	can	AUX
fbem-26820	195	22	be	be	AUX
fbem-26820	195	23	created	create	VERB
fbem-26820	195	24	.	.	PUNCT
fbem-26820	196	1	language	language	NOUN
fbem-26820	196	2	itself	itself	PRON
fbem-26820	196	3	is	be	AUX
fbem-26820	196	4	also	also	ADV
fbem-26820	196	5	the	the	DET
fbem-26820	196	6	brand	brand	NOUN
fbem-26820	196	7	differentiation	differentiation	NOUN
fbem-26820	196	8	and	and	CCONJ
fbem-26820	196	9	"	"	PUNCT
fbem-26820	196	10	moat	moat	ADJ
fbem-26820	196	11	"	"	PUNCT
fbem-26820	196	12	,	,	PUNCT
fbem-26820	196	13	think	think	VERB
fbem-26820	196	14	of	of	ADP
fbem-26820	196	15	great	great	ADJ
fbem-26820	196	16	leaders	leader	NOUN
fbem-26820	196	17	,	,	PUNCT
fbem-26820	196	18	powerful	powerful	ADJ
fbem-26820	196	19	actors	actor	NOUN
fbem-26820	196	20	,	,	PUNCT
fbem-26820	196	21	through	through	ADP
fbem-26820	196	22	distinct	distinct	ADJ
fbem-26820	196	23	language	language	NOUN
fbem-26820	196	24	and	and	CCONJ
fbem-26820	196	25	speech	speech	NOUN
fbem-26820	196	26	style	style	NOUN
fbem-26820	196	27	,	,	PUNCT
fbem-26820	196	28	let	let	VERB
fbem-26820	196	29	the	the	DET
fbem-26820	196	30	audience	audience	NOUN
fbem-26820	196	31	recognize	recognize	VERB
fbem-26820	196	32	and	and	CCONJ
fbem-26820	196	33	remember	remember	VERB
fbem-26820	196	34	them	they	PRON
fbem-26820	196	35	;	;	PUNCT
fbem-26820	196	36	many	many	ADJ
fbem-26820	196	37	music	music	NOUN
fbem-26820	196	38	,	,	PUNCT
fbem-26820	196	39	film	film	NOUN
fbem-26820	196	40	and	and	CCONJ
fbem-26820	196	41	television	television	NOUN
fbem-26820	196	42	,	,	PUNCT
fbem-26820	196	43	literary	literary	ADJ
fbem-26820	196	44	works	work	NOUN
fbem-26820	196	45	convey	convey	VERB
fbem-26820	196	46	themes	theme	NOUN
fbem-26820	196	47	and	and	CCONJ
fbem-26820	196	48	truth	truth	NOUN
fbem-26820	196	49	may	may	AUX
fbem-26820	196	50	be	be	AUX
fbem-26820	196	51	well	well	ADV
fbem-26820	196	52	known	known	ADJ
fbem-26820	196	53	to	to	ADP
fbem-26820	196	54	everyone	everyone	PRON
fbem-26820	196	55	,	,	PUNCT
fbem-26820	196	56	but	but	CCONJ
fbem-26820	196	57	the	the	DET
fbem-26820	196	58	content	content	NOUN
fbem-26820	196	59	is	be	AUX
fbem-26820	196	60	still	still	ADV
fbem-26820	196	61	moving	move	VERB
fbem-26820	196	62	or	or	CCONJ
fbem-26820	196	63	fanatical	fanatical	ADJ
fbem-26820	196	64	or	or	CCONJ
fbem-26820	196	65	thoughtful	thoughtful	ADJ
fbem-26820	196	66	,	,	PUNCT
fbem-26820	196	67	the	the	DET
fbem-26820	196	68	first	first	ADJ
fbem-26820	196	69	source	source	NOUN
fbem-26820	196	70	of	of	ADP
fbem-26820	196	71	its	its	PRON
fbem-26820	196	72	attraction	attraction	NOUN
fbem-26820	196	73	also	also	ADV
fbem-26820	196	74	lies	lie	VERB
fbem-26820	196	75	in	in	ADP
fbem-26820	196	76	the	the	DET
fbem-26820	196	77	language	language	NOUN
fbem-26820	196	78	style	style	NOUN
fbem-26820	196	79	and	and	CCONJ
fbem-26820	196	80	composition	composition	NOUN
fbem-26820	196	81	.	.	PUNCT
fbem-26820	197	1	for	for	ADP
fbem-26820	197	2	brands	brand	NOUN
fbem-26820	197	3	,	,	PUNCT
fbem-26820	197	4	it	it	PRON
fbem-26820	197	5	is	be	AUX
fbem-26820	197	6	necessary	necessary	ADJ
fbem-26820	197	7	to	to	PART
fbem-26820	197	8	re	re	VERB
fbem-26820	197	9	-	-	VERB
fbem-26820	197	10	examine	examine	VERB
fbem-26820	197	11	and	and	CCONJ
fbem-26820	197	12	create	create	VERB
fbem-26820	197	13	their	their	PRON
fbem-26820	197	14	own	own	ADJ
fbem-26820	197	15	narrative	narrative	NOUN
fbem-26820	197	16	language	language	NOUN
fbem-26820	197	17	.	.	PUNCT
fbem-26820	198	1	through	through	ADP
fbem-26820	198	2	in	in	ADP
fbem-26820	198	3	-	-	PUNCT
fbem-26820	198	4	depth	depth	NOUN
fbem-26820	198	5	understanding	understanding	NOUN
fbem-26820	198	6	of	of	ADP
fbem-26820	198	7	consumer	consumer	NOUN
fbem-26820	198	8	needs	need	NOUN
fbem-26820	198	9	and	and	CCONJ
fbem-26820	198	10	expectations	expectation	NOUN
fbem-26820	198	11	,	,	PUNCT
fbem-26820	198	12	the	the	DET
fbem-26820	198	13	use	use	NOUN
fbem-26820	198	14	of	of	ADP
fbem-26820	198	15	creativity	creativity	NOUN
fbem-26820	198	16	and	and	CCONJ
fbem-26820	198	17	imagination	imagination	NOUN
fbem-26820	198	18	to	to	PART
fbem-26820	198	19	build	build	VERB
fbem-26820	198	20	unique	unique	ADJ
fbem-26820	198	21	narrative	narrative	NOUN
fbem-26820	198	22	styles	style	NOUN
fbem-26820	198	23	and	and	CCONJ
fbem-26820	198	24	dialogue	dialogue	NOUN
fbem-26820	198	25	systems	system	NOUN
fbem-26820	198	26	,	,	PUNCT
fbem-26820	198	27	brands	brand	NOUN
fbem-26820	198	28	and	and	CCONJ
fbem-26820	198	29	consumers	consumer	NOUN
fbem-26820	198	30	to	to	PART
fbem-26820	198	31	establish	establish	VERB
fbem-26820	198	32	a	a	DET
fbem-26820	198	33	closer	close	ADJ
fbem-26820	198	34	connection	connection	NOUN
fbem-26820	198	35	,	,	PUNCT
fbem-26820	198	36	to	to	PART
fbem-26820	198	37	achieve	achieve	VERB
fbem-26820	198	38	brand	brand	NOUN
fbem-26820	198	39	sustainable	sustainable	ADJ
fbem-26820	198	40	development	development	NOUN
fbem-26820	198	41	.	.	PUNCT
fbem-26820	199	1	7.3	7.3	NUM
fbem-26820	199	2	.	.	PUNCT
fbem-26820	199	3	innovate	innovate	VERB
fbem-26820	199	4	narrative	narrative	NOUN
fbem-26820	199	5	techniques	technique	NOUN
fbem-26820	199	6	and	and	CCONJ
fbem-26820	199	7	break	break	VERB
fbem-26820	199	8	the	the	DET
fbem-26820	199	9	conventional	conventional	ADJ
fbem-26820	199	10	framework	framework	NOUN
fbem-26820	199	11	innovative	innovative	ADJ
fbem-26820	199	12	narrative	narrative	NOUN
fbem-26820	199	13	means	mean	VERB
fbem-26820	199	14	not	not	PART
fbem-26820	199	15	sticking	stick	VERB
fbem-26820	199	16	to	to	ADP
fbem-26820	199	17	the	the	DET
fbem-26820	199	18	traditional	traditional	ADJ
fbem-26820	199	19	linear	linear	ADJ
fbem-26820	199	20	story	story	NOUN
fbem-26820	199	21	structure	structure	NOUN
fbem-26820	199	22	,	,	PUNCT
fbem-26820	199	23	but	but	CCONJ
fbem-26820	199	24	trying	try	VERB
fbem-26820	199	25	to	to	PART
fbem-26820	199	26	present	present	VERB
fbem-26820	199	27	brand	brand	NOUN
fbem-26820	199	28	stories	story	NOUN
fbem-26820	199	29	in	in	ADP
fbem-26820	199	30	a	a	DET
fbem-26820	199	31	nonlinear	nonlinear	ADJ
fbem-26820	199	32	or	or	CCONJ
fbem-26820	199	33	fragmented	fragmented	ADJ
fbem-26820	199	34	way	way	NOUN
fbem-26820	199	35	,	,	PUNCT
fbem-26820	199	36	using	use	VERB
fbem-26820	199	37	novel	novel	NOUN
fbem-26820	199	38	and	and	CCONJ
fbem-26820	199	39	unique	unique	ADJ
fbem-26820	199	40	storybased	storybase	VERB
fbem-26820	199	41	long	long	ADJ
fbem-26820	199	42	pictures	picture	NOUN
fbem-26820	199	43	,	,	PUNCT
fbem-26820	199	44	interactive	interactive	ADJ
fbem-26820	199	45	cartoons	cartoon	NOUN
fbem-26820	199	46	and	and	CCONJ
fbem-26820	199	47	other	other	ADJ
fbem-26820	199	48	narrative	narrative	NOUN
fbem-26820	199	49	forms	form	NOUN
fbem-26820	199	50	,	,	PUNCT
fbem-26820	199	51	so	so	SCONJ
fbem-26820	199	52	that	that	SCONJ
fbem-26820	199	53	consumers	consumer	NOUN
fbem-26820	199	54	can	can	AUX
fbem-26820	199	55	feel	feel	VERB
fbem-26820	199	56	the	the	DET
fbem-26820	199	57	charm	charm	NOUN
fbem-26820	199	58	of	of	ADP
fbem-26820	199	59	the	the	DET
fbem-26820	199	60	brand	brand	NOUN
fbem-26820	199	61	in	in	ADP
fbem-26820	199	62	a	a	DET
fbem-26820	199	63	brand	brand	NOUN
fbem-26820	199	64	-	-	PUNCT
fbem-26820	199	65	new	new	ADJ
fbem-26820	199	66	experience	experience	NOUN
fbem-26820	199	67	and	and	CCONJ
fbem-26820	199	68	arouse	arouse	VERB
fbem-26820	199	69	their	their	PRON
fbem-26820	199	70	curiosity	curiosity	NOUN
fbem-26820	199	71	and	and	CCONJ
fbem-26820	199	72	desire	desire	NOUN
fbem-26820	199	73	to	to	PART
fbem-26820	199	74	explore	explore	VERB
fbem-26820	199	75	.	.	PUNCT
fbem-26820	200	1	when	when	SCONJ
fbem-26820	200	2	constructing	construct	VERB
fbem-26820	200	3	brand	brand	NOUN
fbem-26820	200	4	stories	story	NOUN
fbem-26820	200	5	,	,	PUNCT
fbem-26820	200	6	innovative	innovative	ADJ
fbem-26820	200	7	narrative	narrative	NOUN
fbem-26820	200	8	techniques	technique	NOUN
fbem-26820	200	9	are	be	AUX
fbem-26820	200	10	used	use	VERB
fbem-26820	200	11	to	to	PART
fbem-26820	200	12	break	break	VERB
fbem-26820	200	13	the	the	DET
fbem-26820	200	14	traditional	traditional	ADJ
fbem-26820	200	15	narrative	narrative	NOUN
fbem-26820	200	16	framework	framework	NOUN
fbem-26820	200	17	and	and	CCONJ
fbem-26820	200	18	construct	construct	VERB
fbem-26820	200	19	a	a	DET
fbem-26820	200	20	unique	unique	ADJ
fbem-26820	200	21	and	and	CCONJ
fbem-26820	200	22	fascinating	fascinating	ADJ
fbem-26820	200	23	story	story	NOUN
fbem-26820	200	24	world	world	NOUN
fbem-26820	200	25	.	.	PUNCT
fbem-26820	201	1	with	with	ADP
fbem-26820	201	2	nonlinear	nonlinear	ADJ
fbem-26820	201	3	and	and	CCONJ
fbem-26820	201	4	fragmented	fragmented	ADJ
fbem-26820	201	5	narration	narration	NOUN
fbem-26820	201	6	,	,	PUNCT
fbem-26820	201	7	skillfully	skillfully	ADV
fbem-26820	201	8	using	use	VERB
fbem-26820	201	9	time	time	NOUN
fbem-26820	201	10	jump	jump	NOUN
fbem-26820	201	11	,	,	PUNCT
fbem-26820	201	12	memory	memory	NOUN
fbem-26820	201	13	interweaving	interweaving	NOUN
fbem-26820	201	14	and	and	CCONJ
fbem-26820	201	15	other	other	ADJ
fbem-26820	201	16	techniques	technique	NOUN
fbem-26820	201	17	,	,	PUNCT
fbem-26820	201	18	the	the	DET
fbem-26820	201	19	story	story	NOUN
fbem-26820	201	20	is	be	AUX
fbem-26820	201	21	set	set	VERB
fbem-26820	201	22	up	up	ADP
fbem-26820	201	23	with	with	ADP
fbem-26820	201	24	suspense	suspense	NOUN
fbem-26820	201	25	,	,	PUNCT
fbem-26820	201	26	dynamic	dynamic	ADJ
fbem-26820	201	27	plot	plot	NOUN
fbem-26820	201	28	and	and	CCONJ
fbem-26820	201	29	unpredictable	unpredictable	ADJ
fbem-26820	201	30	ending	ending	NOUN
fbem-26820	201	31	,	,	PUNCT
fbem-26820	201	32	which	which	PRON
fbem-26820	201	33	makes	make	VERB
fbem-26820	201	34	the	the	DET
fbem-26820	201	35	story	story	NOUN
fbem-26820	201	36	clues	clue	NOUN
fbem-26820	201	37	complex	complex	ADJ
fbem-26820	201	38	,	,	PUNCT
fbem-26820	201	39	full	full	ADJ
fbem-26820	201	40	of	of	ADP
fbem-26820	201	41	uncertainty	uncertainty	NOUN
fbem-26820	201	42	and	and	CCONJ
fbem-26820	201	43	openness	openness	NOUN
fbem-26820	201	44	.	.	PUNCT
fbem-26820	202	1	the	the	DET
fbem-26820	202	2	use	use	NOUN
fbem-26820	202	3	of	of	ADP
fbem-26820	202	4	this	this	DET
fbem-26820	202	5	narrative	narrative	NOUN
fbem-26820	202	6	technique	technique	NOUN
fbem-26820	202	7	not	not	PART
fbem-26820	202	8	only	only	ADV
fbem-26820	202	9	enhances	enhance	VERB
fbem-26820	202	10	the	the	DET
fbem-26820	202	11	artistic	artistic	ADJ
fbem-26820	202	12	tension	tension	NOUN
fbem-26820	202	13	of	of	ADP
fbem-26820	202	14	the	the	DET
fbem-26820	202	15	work	work	NOUN
fbem-26820	202	16	,	,	PUNCT
fbem-26820	202	17	but	but	CCONJ
fbem-26820	202	18	also	also	ADV
fbem-26820	202	19	gives	give	VERB
fbem-26820	202	20	consumers	consumer	NOUN
fbem-26820	202	21	greater	great	ADJ
fbem-26820	202	22	interpretation	interpretation	NOUN
fbem-26820	202	23	space	space	NOUN
fbem-26820	202	24	and	and	CCONJ
fbem-26820	202	25	imagination	imagination	NOUN
fbem-26820	202	26	.	.	PUNCT
fbem-26820	203	1	audiences	audience	NOUN
fbem-26820	203	2	need	need	VERB
fbem-26820	203	3	to	to	PART
fbem-26820	203	4	think	think	VERB
fbem-26820	203	5	and	and	CCONJ
fbem-26820	203	6	speculate	speculate	VERB
fbem-26820	203	7	constantly	constantly	ADV
fbem-26820	203	8	during	during	ADP
fbem-26820	203	9	the	the	DET
fbem-26820	203	10	viewing	view	VERB
fbem-26820	203	11	process	process	NOUN
fbem-26820	203	12	,	,	PUNCT
fbem-26820	203	13	and	and	CCONJ
fbem-26820	203	14	interact	interact	VERB
fbem-26820	203	15	deeply	deeply	ADV
fbem-26820	203	16	with	with	ADP
fbem-26820	203	17	the	the	DET
fbem-26820	203	18	works	work	NOUN
fbem-26820	203	19	,	,	PUNCT
fbem-26820	203	20	so	so	SCONJ
fbem-26820	203	21	as	as	SCONJ
fbem-26820	203	22	to	to	PART
fbem-26820	203	23	experience	experience	VERB
fbem-26820	203	24	a	a	DET
fbem-26820	203	25	richer	rich	ADJ
fbem-26820	203	26	viewing	view	VERB
fbem-26820	203	27	experience	experience	NOUN
fbem-26820	203	28	.	.	PUNCT
fbem-26820	204	1	7.4	7.4	NUM
fbem-26820	204	2	.	.	X
fbem-26820	204	3	integrate	integrate	VERB
fbem-26820	204	4	into	into	ADP
fbem-26820	204	5	social	social	ADJ
fbem-26820	204	6	hot	hot	ADJ
fbem-26820	204	7	spots	spot	NOUN
fbem-26820	204	8	,	,	PUNCT
fbem-26820	204	9	show	show	VERB
fbem-26820	204	10	brand	brand	NOUN
fbem-26820	204	11	attitude	attitude	NOUN
fbem-26820	204	12	and	and	CCONJ
fbem-26820	204	13	responsibility	responsibility	NOUN
fbem-26820	204	14	in	in	ADP
fbem-26820	204	15	brand	brand	NOUN
fbem-26820	204	16	storytelling	storytelle	VERB
fbem-26820	204	17	communication	communication	NOUN
fbem-26820	204	18	,	,	PUNCT
fbem-26820	204	19	paying	pay	VERB
fbem-26820	204	20	attention	attention	NOUN
fbem-26820	204	21	to	to	ADP
fbem-26820	204	22	social	social	ADJ
fbem-26820	204	23	hot	hot	ADJ
fbem-26820	204	24	events	event	NOUN
fbem-26820	204	25	is	be	AUX
fbem-26820	204	26	as	as	ADV
fbem-26820	204	27	important	important	ADJ
fbem-26820	204	28	as	as	ADP
fbem-26820	204	29	the	the	DET
fbem-26820	204	30	brand	brand	NOUN
fbem-26820	204	31	itself	itself	PRON
fbem-26820	204	32	.	.	PUNCT
fbem-26820	205	1	a	a	DET
fbem-26820	205	2	mature	mature	ADJ
fbem-26820	205	3	narrative	narrative	NOUN
fbem-26820	205	4	model	model	NOUN
fbem-26820	205	5	should	should	AUX
fbem-26820	205	6	attract	attract	VERB
fbem-26820	205	7	consumers	consumer	NOUN
fbem-26820	205	8	through	through	ADP
fbem-26820	205	9	sincere	sincere	ADJ
fbem-26820	205	10	emotions	emotion	NOUN
fbem-26820	205	11	and	and	CCONJ
fbem-26820	205	12	deeply	deeply	ADV
fbem-26820	205	13	rooted	rooted	ADJ
fbem-26820	205	14	stories	story	NOUN
fbem-26820	205	15	with	with	ADP
fbem-26820	205	16	the	the	DET
fbem-26820	205	17	help	help	NOUN
fbem-26820	205	18	of	of	ADP
fbem-26820	205	19	social	social	ADJ
fbem-26820	205	20	events	event	NOUN
fbem-26820	205	21	and	and	CCONJ
fbem-26820	205	22	major	major	ADJ
fbem-26820	205	23	ceremonies	ceremony	NOUN
fbem-26820	205	24	.	.	PUNCT
fbem-26820	206	1	in	in	ADP
fbem-26820	206	2	this	this	DET
fbem-26820	206	3	way	way	NOUN
fbem-26820	206	4	,	,	PUNCT
fbem-26820	206	5	while	while	SCONJ
fbem-26820	206	6	inheriting	inherit	VERB
fbem-26820	206	7	classics	classic	NOUN
fbem-26820	206	8	,	,	PUNCT
fbem-26820	206	9	it	it	PRON
fbem-26820	206	10	can	can	AUX
fbem-26820	206	11	also	also	ADV
fbem-26820	206	12	expand	expand	VERB
fbem-26820	206	13	its	its	PRON
fbem-26820	206	14	influence	influence	NOUN
fbem-26820	206	15	and	and	CCONJ
fbem-26820	206	16	attention	attention	NOUN
fbem-26820	206	17	by	by	ADP
fbem-26820	206	18	using	use	VERB
fbem-26820	206	19	external	external	ADJ
fbem-26820	206	20	social	social	ADJ
fbem-26820	206	21	events	event	NOUN
fbem-26820	206	22	to	to	PART
fbem-26820	206	23	realize	realize	VERB
fbem-26820	206	24	the	the	DET
fbem-26820	206	25	deep	deep	ADJ
fbem-26820	206	26	interaction	interaction	NOUN
fbem-26820	206	27	between	between	ADP
fbem-26820	206	28	brand	brand	NOUN
fbem-26820	206	29	and	and	CCONJ
fbem-26820	206	30	society	society	NOUN
fbem-26820	206	31	.	.	PUNCT
fbem-26820	207	1	it	it	PRON
fbem-26820	207	2	is	be	AUX
fbem-26820	207	3	necessary	necessary	ADJ
fbem-26820	207	4	to	to	PART
fbem-26820	207	5	skillfully	skillfully	ADV
fbem-26820	207	6	integrate	integrate	VERB
fbem-26820	207	7	micro	micro	ADJ
fbem-26820	207	8	and	and	CCONJ
fbem-26820	207	9	macro	macro	ADJ
fbem-26820	207	10	narration	narration	NOUN
fbem-26820	207	11	,	,	PUNCT
fbem-26820	207	12	not	not	PART
fbem-26820	207	13	only	only	ADV
fbem-26820	207	14	to	to	PART
fbem-26820	207	15	understand	understand	VERB
fbem-26820	207	16	the	the	DET
fbem-26820	207	17	changes	change	NOUN
fbem-26820	207	18	of	of	ADP
fbem-26820	207	19	the	the	DET
fbem-26820	207	20	times	time	NOUN
fbem-26820	207	21	from	from	ADP
fbem-26820	207	22	the	the	DET
fbem-26820	207	23	macro	macro	ADJ
fbem-26820	207	24	perspective	perspective	NOUN
fbem-26820	207	25	of	of	ADP
fbem-26820	207	26	the	the	DET
fbem-26820	207	27	national	national	ADJ
fbem-26820	207	28	society	society	NOUN
fbem-26820	207	29	,	,	PUNCT
fbem-26820	207	30	but	but	CCONJ
fbem-26820	207	31	also	also	ADV
fbem-26820	207	32	to	to	PART
fbem-26820	207	33	capture	capture	VERB
fbem-26820	207	34	individual	individual	ADJ
fbem-26820	207	35	emotions	emotion	NOUN
fbem-26820	207	36	from	from	ADP
fbem-26820	207	37	the	the	DET
fbem-26820	207	38	micro	micro	PROPN
fbem-26820	207	39	perspective	perspective	NOUN
fbem-26820	207	40	of	of	ADP
fbem-26820	207	41	life	life	NOUN
fbem-26820	207	42	.	.	PUNCT
fbem-26820	208	1	this	this	DET
fbem-26820	208	2	combination	combination	NOUN
fbem-26820	208	3	closely	closely	ADV
fbem-26820	208	4	interweaves	interweave	VERB
fbem-26820	208	5	individual	individual	ADJ
fbem-26820	208	6	destiny	destiny	NOUN
fbem-26820	208	7	with	with	ADP
fbem-26820	208	8	the	the	DET
fbem-26820	208	9	context	context	NOUN
fbem-26820	208	10	of	of	ADP
fbem-26820	208	11	the	the	DET
fbem-26820	208	12	times	time	NOUN
fbem-26820	208	13	,	,	PUNCT
fbem-26820	208	14	user	user	NOUN
fbem-26820	208	15	emotion	emotion	NOUN
fbem-26820	208	16	and	and	CCONJ
fbem-26820	208	17	brand	brand	NOUN
fbem-26820	208	18	concept	concept	NOUN
fbem-26820	208	19	,	,	PUNCT
fbem-26820	208	20	which	which	PRON
fbem-26820	208	21	makes	make	VERB
fbem-26820	208	22	it	it	PRON
fbem-26820	208	23	easier	easy	ADJ
fbem-26820	208	24	to	to	PART
fbem-26820	208	25	touch	touch	VERB
fbem-26820	208	26	the	the	DET
fbem-26820	208	27	heart	heart	NOUN
fbem-26820	208	28	of	of	ADP
fbem-26820	208	29	the	the	DET
fbem-26820	208	30	audience	audience	NOUN
fbem-26820	208	31	and	and	CCONJ
fbem-26820	208	32	cause	cause	VERB
fbem-26820	208	33	strong	strong	ADJ
fbem-26820	208	34	resonance	resonance	NOUN
fbem-26820	208	35	.	.	PUNCT
fbem-26820	209	1	by	by	ADP
fbem-26820	209	2	closely	closely	ADV
fbem-26820	209	3	integrating	integrate	VERB
fbem-26820	209	4	current	current	ADJ
fbem-26820	209	5	hot	hot	ADJ
fbem-26820	209	6	topics	topic	NOUN
fbem-26820	209	7	or	or	CCONJ
fbem-26820	209	8	social	social	ADJ
fbem-26820	209	9	phenomena	phenomenon	NOUN
fbem-26820	209	10	,	,	PUNCT
fbem-26820	209	11	the	the	DET
fbem-26820	209	12	brand	brand	NOUN
fbem-26820	209	13	story	story	NOUN
fbem-26820	209	14	is	be	AUX
fbem-26820	209	15	integrated	integrate	VERB
fbem-26820	209	16	with	with	ADP
fbem-26820	209	17	them	they	PRON
fbem-26820	209	18	,	,	PUNCT
fbem-26820	209	19	which	which	PRON
fbem-26820	209	20	not	not	PART
fbem-26820	209	21	only	only	ADV
fbem-26820	209	22	shows	show	VERB
fbem-26820	209	23	the	the	DET
fbem-26820	209	24	brand	brand	NOUN
fbem-26820	209	25	's	's	PART
fbem-26820	209	26	keen	keen	ADJ
fbem-26820	209	27	insight	insight	NOUN
fbem-26820	209	28	and	and	CCONJ
fbem-26820	209	29	unique	unique	ADJ
fbem-26820	209	30	insights	insight	NOUN
fbem-26820	209	31	into	into	ADP
fbem-26820	209	32	social	social	ADJ
fbem-26820	209	33	issues	issue	NOUN
fbem-26820	209	34	,	,	PUNCT
fbem-26820	209	35	but	but	CCONJ
fbem-26820	209	36	also	also	ADV
fbem-26820	209	37	shapes	shape	VERB
fbem-26820	209	38	the	the	DET
fbem-26820	209	39	brand	brand	NOUN
fbem-26820	209	40	's	's	PART
fbem-26820	209	41	positive	positive	ADJ
fbem-26820	209	42	and	and	CCONJ
fbem-26820	209	43	positive	positive	ADJ
fbem-26820	209	44	image	image	NOUN
fbem-26820	209	45	.	.	PUNCT
fbem-26820	210	1	while	while	SCONJ
fbem-26820	210	2	paying	pay	VERB
fbem-26820	210	3	attention	attention	NOUN
fbem-26820	210	4	to	to	ADP
fbem-26820	210	5	social	social	ADJ
fbem-26820	210	6	problems	problem	NOUN
fbem-26820	210	7	,	,	PUNCT
fbem-26820	210	8	consumers	consumer	NOUN
fbem-26820	210	9	can	can	AUX
fbem-26820	210	10	also	also	ADV
fbem-26820	210	11	feel	feel	VERB
fbem-26820	210	12	the	the	DET
fbem-26820	210	13	values	value	NOUN
fbem-26820	210	14	transmitted	transmit	VERB
fbem-26820	210	15	by	by	ADP
fbem-26820	210	16	brands	brand	NOUN
fbem-26820	210	17	,	,	PUNCT
fbem-26820	210	18	thus	thus	ADV
fbem-26820	210	19	generating	generate	VERB
fbem-26820	210	20	deeper	deep	ADJ
fbem-26820	210	21	emotional	emotional	ADJ
fbem-26820	210	22	connections	connection	NOUN
fbem-26820	210	23	and	and	CCONJ
fbem-26820	210	24	favorable	favorable	ADJ
fbem-26820	210	25	feelings	feeling	NOUN
fbem-26820	210	26	for	for	ADP
fbem-26820	210	27	brands	brand	NOUN
fbem-26820	210	28	.	.	PUNCT
fbem-26820	211	1	7.5	7.5	NUM
fbem-26820	211	2	.	.	PUNCT
fbem-26820	211	3	combine	combine	VERB
fbem-26820	211	4	traditional	traditional	ADJ
fbem-26820	211	5	and	and	CCONJ
fbem-26820	211	6	popular	popular	ADJ
fbem-26820	211	7	elements	element	NOUN
fbem-26820	211	8	toenhance	toenhance	NOUN
fbem-26820	211	9	brand	brand	VERB
fbem-26820	211	10	cultural	cultural	ADJ
fbem-26820	211	11	connotation	connotation	PROPN
fbem-26820	211	12	the	the	DET
fbem-26820	211	13	core	core	NOUN
fbem-26820	211	14	of	of	ADP
fbem-26820	211	15	brand	brand	NOUN
fbem-26820	211	16	culture	culture	NOUN
fbem-26820	211	17	lies	lie	VERB
fbem-26820	211	18	in	in	ADP
fbem-26820	211	19	the	the	DET
fbem-26820	211	20	fact	fact	NOUN
fbem-26820	211	21	that	that	SCONJ
fbem-26820	211	22	enterprises	enterprise	NOUN
fbem-26820	211	23	or	or	CCONJ
fbem-26820	211	24	advertisers	advertiser	NOUN
fbem-26820	211	25	inject	inject	VERB
fbem-26820	211	26	profound	profound	ADJ
fbem-26820	211	27	and	and	CCONJ
fbem-26820	211	28	diversified	diversify	VERB
fbem-26820	211	29	cultural	cultural	ADJ
fbem-26820	211	30	connotations	connotation	NOUN
fbem-26820	211	31	into	into	ADP
fbem-26820	211	32	commodities	commodity	NOUN
fbem-26820	211	33	,	,	PUNCT
fbem-26820	211	34	so	so	SCONJ
fbem-26820	211	35	as	as	SCONJ
fbem-26820	211	36	to	to	PART
fbem-26820	211	37	arouse	arouse	VERB
fbem-26820	211	38	consumers	consumer	NOUN
fbem-26820	211	39	'	'	PART
fbem-26820	211	40	resonance	resonance	NOUN
fbem-26820	211	41	and	and	CCONJ
fbem-26820	211	42	identification	identification	NOUN
fbem-26820	211	43	.	.	PUNCT
fbem-26820	212	1	in	in	ADP
fbem-26820	212	2	the	the	DET
fbem-26820	212	3	communication	communication	NOUN
fbem-26820	212	4	strategy	strategy	NOUN
fbem-26820	212	5	of	of	ADP
fbem-26820	212	6	brand	brand	NOUN
fbem-26820	212	7	storytelling	storytelling	NOUN
fbem-26820	212	8	,	,	PUNCT
fbem-26820	212	9	the	the	DET
fbem-26820	212	10	ingenious	ingenious	ADJ
fbem-26820	212	11	integration	integration	NOUN
fbem-26820	212	12	of	of	ADP
fbem-26820	212	13	traditional	traditional	ADJ
fbem-26820	212	14	culture	culture	NOUN
fbem-26820	212	15	and	and	CCONJ
fbem-26820	212	16	modern	modern	ADJ
fbem-26820	212	17	popular	popular	ADJ
fbem-26820	212	18	elements	element	NOUN
fbem-26820	212	19	can	can	AUX
fbem-26820	212	20	not	not	PART
fbem-26820	212	21	only	only	ADV
fbem-26820	212	22	enrich	enrich	VERB
fbem-26820	212	23	the	the	DET
fbem-26820	212	24	cultural	cultural	ADJ
fbem-26820	212	25	heritage	heritage	NOUN
fbem-26820	212	26	of	of	ADP
fbem-26820	212	27	the	the	DET
fbem-26820	212	28	brand	brand	NOUN
fbem-26820	212	29	,	,	PUNCT
fbem-26820	212	30	but	but	CCONJ
fbem-26820	212	31	also	also	ADV
fbem-26820	212	32	create	create	VERB
fbem-26820	212	33	a	a	DET
fbem-26820	212	34	unique	unique	ADJ
fbem-26820	212	35	and	and	CCONJ
fbem-26820	212	36	charming	charming	ADJ
fbem-26820	212	37	brand	brand	NOUN
fbem-26820	212	38	image	image	NOUN
fbem-26820	212	39	.	.	PUNCT
fbem-26820	213	1	under	under	ADP
fbem-26820	213	2	the	the	DET
fbem-26820	213	3	background	background	NOUN
fbem-26820	213	4	of	of	ADP
fbem-26820	213	5	increasing	increase	VERB
fbem-26820	213	6	cultural	cultural	ADJ
fbem-26820	213	7	selfconfidence	selfconfidence	NOUN
fbem-26820	213	8	,	,	PUNCT
fbem-26820	213	9	the	the	DET
fbem-26820	213	10	tide	tide	NOUN
fbem-26820	213	11	of	of	ADP
fbem-26820	213	12	national	national	ADJ
fbem-26820	213	13	tide	tide	NOUN
fbem-26820	213	14	is	be	AUX
fbem-26820	213	15	strong	strong	ADJ
fbem-26820	213	16	,	,	PUNCT
fbem-26820	213	17	and	and	CCONJ
fbem-26820	213	18	young	young	ADJ
fbem-26820	213	19	people	people	NOUN
fbem-26820	213	20	's	's	PART
fbem-26820	213	21	love	love	NOUN
fbem-26820	213	22	and	and	CCONJ
fbem-26820	213	23	identification	identification	NOUN
fbem-26820	213	24	with	with	ADP
fbem-26820	213	25	chinese	chinese	ADJ
fbem-26820	213	26	traditional	traditional	ADJ
fbem-26820	213	27	culture	culture	NOUN
fbem-26820	213	28	is	be	AUX
fbem-26820	213	29	becoming	become	VERB
fbem-26820	213	30	stronger	strong	ADJ
fbem-26820	213	31	and	and	CCONJ
fbem-26820	213	32	stronger	strong	ADJ
fbem-26820	213	33	.	.	PUNCT
fbem-26820	214	1	in	in	ADP
fbem-26820	214	2	the	the	DET
fbem-26820	214	3	process	process	NOUN
fbem-26820	214	4	of	of	ADP
fbem-26820	214	5	brand	brand	NOUN
fbem-26820	214	6	storytelling	storytelle	VERB
fbem-26820	214	7	communication	communication	NOUN
fbem-26820	214	8	,	,	PUNCT
fbem-26820	214	9	we	we	PRON
fbem-26820	214	10	should	should	AUX
fbem-26820	214	11	deeply	deeply	ADV
fbem-26820	214	12	root	root	VERB
fbem-26820	214	13	in	in	ADP
fbem-26820	214	14	local	local	ADJ
fbem-26820	214	15	culture	culture	NOUN
fbem-26820	214	16	,	,	PUNCT
fbem-26820	214	17	excavate	excavate	VERB
fbem-26820	214	18	and	and	CCONJ
fbem-26820	214	19	flexibly	flexibly	ADV
fbem-26820	214	20	use	use	VERB
fbem-26820	214	21	traditional	traditional	ADJ
fbem-26820	214	22	elements	element	NOUN
fbem-26820	214	23	for	for	ADP
fbem-26820	214	24	innovative	innovative	ADJ
fbem-26820	214	25	expression	expression	NOUN
fbem-26820	214	26	,	,	PUNCT
fbem-26820	214	27	and	and	CCONJ
fbem-26820	214	28	inject	inject	VERB
fbem-26820	214	29	innovative	innovative	ADJ
fbem-26820	214	30	vitality	vitality	NOUN
fbem-26820	214	31	into	into	ADP
fbem-26820	214	32	story	story	NOUN
fbem-26820	214	33	presentation	presentation	NOUN
fbem-26820	214	34	with	with	ADP
fbem-26820	214	35	the	the	DET
fbem-26820	214	36	help	help	NOUN
fbem-26820	214	37	of	of	ADP
fbem-26820	214	38	modern	modern	ADJ
fbem-26820	214	39	scientific	scientific	ADJ
fbem-26820	214	40	and	and	CCONJ
fbem-26820	214	41	technological	technological	ADJ
fbem-26820	214	42	means	mean	NOUN
fbem-26820	214	43	,	,	PUNCT
fbem-26820	214	44	so	so	SCONJ
fbem-26820	214	45	as	as	SCONJ
fbem-26820	214	46	to	to	PART
fbem-26820	214	47	harmoniously	harmoniously	ADV
fbem-26820	214	48	integrate	integrate	VERB
fbem-26820	214	49	ancient	ancient	ADJ
fbem-26820	214	50	cultural	cultural	ADJ
fbem-26820	214	51	genes	gene	NOUN
fbem-26820	214	52	with	with	ADP
fbem-26820	214	53	modern	modern	ADJ
fbem-26820	214	54	elements	element	NOUN
fbem-26820	214	55	.	.	PUNCT
fbem-26820	215	1	the	the	DET
fbem-26820	215	2	brand	brand	NOUN
fbem-26820	215	3	's	's	PART
fbem-26820	215	4	empowerment	empowerment	NOUN
fbem-26820	215	5	of	of	ADP
fbem-26820	215	6	traditional	traditional	ADJ
fbem-26820	215	7	culture	culture	NOUN
fbem-26820	215	8	can	can	AUX
fbem-26820	215	9	not	not	PART
fbem-26820	215	10	only	only	ADV
fbem-26820	215	11	help	help	VERB
fbem-26820	215	12	stimulate	stimulate	VERB
fbem-26820	215	13	the	the	DET
fbem-26820	215	14	interest	interest	NOUN
fbem-26820	215	15	of	of	ADP
fbem-26820	215	16	users	user	NOUN
fbem-26820	215	17	at	at	ADP
fbem-26820	215	18	all	all	DET
fbem-26820	215	19	levels	level	NOUN
fbem-26820	215	20	,	,	PUNCT
fbem-26820	215	21	but	but	CCONJ
fbem-26820	215	22	also	also	ADV
fbem-26820	215	23	highlight	highlight	VERB
fbem-26820	215	24	the	the	DET
fbem-26820	215	25	responsibility	responsibility	NOUN
fbem-26820	215	26	and	and	CCONJ
fbem-26820	215	27	responsibility	responsibility	NOUN
fbem-26820	215	28	of	of	ADP
fbem-26820	215	29	the	the	DET
fbem-26820	215	30	brand	brand	NOUN
fbem-26820	215	31	to	to	ADP
fbem-26820	215	32	the	the	DET
fbem-26820	215	33	society	society	NOUN
fbem-26820	215	34	,	,	PUNCT
fbem-26820	215	35	effectively	effectively	ADV
fbem-26820	215	36	shorten	shorten	VERB
fbem-26820	215	37	the	the	DET
fbem-26820	215	38	distance	distance	NOUN
fbem-26820	215	39	between	between	ADP
fbem-26820	215	40	the	the	DET
fbem-26820	215	41	brand	brand	NOUN
fbem-26820	215	42	and	and	CCONJ
fbem-26820	215	43	young	young	ADJ
fbem-26820	215	44	consumers	consumer	NOUN
fbem-26820	215	45	,	,	PUNCT
fbem-26820	215	46	and	and	CCONJ
fbem-26820	215	47	significantly	significantly	ADV
fbem-26820	215	48	enhance	enhance	VERB
fbem-26820	215	49	the	the	DET
fbem-26820	215	50	communication	communication	NOUN
fbem-26820	215	51	effect	effect	NOUN
fbem-26820	215	52	and	and	CCONJ
fbem-26820	215	53	influence	influence	NOUN
fbem-26820	215	54	of	of	ADP
fbem-26820	215	55	the	the	DET
fbem-26820	215	56	brand	brand	NOUN
fbem-26820	215	57	.	.	PUNCT
fbem-26820	216	1	especially	especially	ADV
fbem-26820	216	2	for	for	ADP
fbem-26820	216	3	generation	generation	NOUN
fbem-26820	216	4	z	z	NOUN
fbem-26820	216	5	(	(	PUNCT
fbem-26820	216	6	born	bear	VERB
fbem-26820	216	7	between	between	ADP
fbem-26820	216	8	1995	1995	NUM
fbem-26820	216	9	and	and	CCONJ
fbem-26820	216	10	2009	2009	NUM
fbem-26820	216	11	)	)	PUNCT
fbem-26820	216	12	who	who	PRON
fbem-26820	216	13	grew	grow	VERB
fbem-26820	216	14	up	up	ADP
fbem-26820	216	15	with	with	ADP
fbem-26820	216	16	the	the	DET
fbem-26820	216	17	internet	internet	NOUN
fbem-26820	216	18	,	,	PUNCT
fbem-26820	216	19	127	127	NUM
fbem-26820	216	20	brand	brand	NOUN
fbem-26820	216	21	rejuvenation	rejuvenation	NOUN
fbem-26820	216	22	has	have	AUX
fbem-26820	216	23	become	become	VERB
fbem-26820	216	24	a	a	DET
fbem-26820	216	25	key	key	ADJ
fbem-26820	216	26	marketing	marketing	NOUN
fbem-26820	216	27	tool	tool	NOUN
fbem-26820	216	28	.	.	PUNCT
fbem-26820	217	1	in	in	ADP
fbem-26820	217	2	the	the	DET
fbem-26820	217	3	communication	communication	NOUN
fbem-26820	217	4	between	between	ADP
fbem-26820	217	5	the	the	DET
fbem-26820	217	6	brand	brand	NOUN
fbem-26820	217	7	and	and	CCONJ
fbem-26820	217	8	young	young	ADJ
fbem-26820	217	9	users	user	NOUN
fbem-26820	217	10	,	,	PUNCT
fbem-26820	217	11	the	the	DET
fbem-26820	217	12	popular	popular	ADJ
fbem-26820	217	13	elements	element	NOUN
fbem-26820	217	14	are	be	AUX
fbem-26820	217	15	integrated	integrate	VERB
fbem-26820	217	16	into	into	ADP
fbem-26820	217	17	the	the	DET
fbem-26820	217	18	communication	communication	NOUN
fbem-26820	217	19	context	context	NOUN
fbem-26820	217	20	of	of	ADP
fbem-26820	217	21	young	young	ADJ
fbem-26820	217	22	users	user	NOUN
fbem-26820	217	23	,	,	PUNCT
fbem-26820	217	24	and	and	CCONJ
fbem-26820	217	25	the	the	DET
fbem-26820	217	26	brand	brand	NOUN
fbem-26820	217	27	can	can	AUX
fbem-26820	217	28	effectively	effectively	ADV
fbem-26820	217	29	break	break	VERB
fbem-26820	217	30	the	the	DET
fbem-26820	217	31	gap	gap	NOUN
fbem-26820	217	32	between	between	ADP
fbem-26820	217	33	young	young	ADJ
fbem-26820	217	34	users	user	NOUN
fbem-26820	217	35	,	,	PUNCT
fbem-26820	217	36	maintain	maintain	VERB
fbem-26820	217	37	the	the	DET
fbem-26820	217	38	brand	brand	NOUN
fbem-26820	217	39	's	's	PART
fbem-26820	217	40	youthful	youthful	ADJ
fbem-26820	217	41	image	image	NOUN
fbem-26820	217	42	,	,	PUNCT
fbem-26820	217	43	display	display	VERB
fbem-26820	217	44	the	the	DET
fbem-26820	217	45	unique	unique	ADJ
fbem-26820	217	46	personality	personality	NOUN
fbem-26820	217	47	of	of	ADP
fbem-26820	217	48	the	the	DET
fbem-26820	217	49	brand	brand	NOUN
fbem-26820	217	50	,	,	PUNCT
fbem-26820	217	51	and	and	CCONJ
fbem-26820	217	52	lay	lie	VERB
fbem-26820	217	53	a	a	DET
fbem-26820	217	54	solid	solid	ADJ
fbem-26820	217	55	foundation	foundation	NOUN
fbem-26820	217	56	for	for	ADP
fbem-26820	217	57	the	the	DET
fbem-26820	217	58	long	long	ADJ
fbem-26820	217	59	-	-	PUNCT
fbem-26820	217	60	term	term	NOUN
fbem-26820	217	61	sustainable	sustainable	ADJ
fbem-26820	217	62	development	development	NOUN
fbem-26820	217	63	of	of	ADP
fbem-26820	217	64	the	the	DET
fbem-26820	217	65	brand	brand	NOUN
fbem-26820	217	66	.	.	PUNCT
fbem-26820	218	1	references	reference	NOUN
fbem-26820	218	2	[	[	X
fbem-26820	218	3	1	1	NUM
fbem-26820	218	4	]	]	PUNCT
fbem-26820	218	5	cao	cao	PROPN
fbem-26820	218	6	,	,	PUNCT
fbem-26820	218	7	y.	y.	PROPN
fbem-26820	218	8	y.	y.	PROPN
fbem-26820	218	9	(	(	PUNCT
fbem-26820	218	10	2020	2020	NUM
fbem-26820	218	11	)	)	PUNCT
fbem-26820	218	12	.	.	PUNCT
fbem-26820	219	1	scene	scene	NOUN
fbem-26820	219	2	and	and	CCONJ
fbem-26820	219	3	empathy	empathy	NOUN
fbem-26820	219	4	:	:	PUNCT
fbem-26820	219	5	conceptual	conceptual	ADJ
fbem-26820	219	6	innovation	innovation	NOUN
fbem-26820	219	7	and	and	CCONJ
fbem-26820	219	8	practical	practical	ADJ
fbem-26820	219	9	exploration	exploration	NOUN
fbem-26820	219	10	of	of	ADP
fbem-26820	219	11	brand	brand	NOUN
fbem-26820	219	12	narrative	narrative	NOUN
fbem-26820	219	13	theory	theory	NOUN
fbem-26820	219	14	.	.	PUNCT
fbem-26820	220	1	media	medium	NOUN
fbem-26820	220	2	watch	watch	PROPN
fbem-26820	220	3	,	,	PUNCT
fbem-26820	220	4	7(07	7(07	NUM
fbem-26820	220	5	)	)	PUNCT
fbem-26820	220	6	,	,	PUNCT
fbem-26820	220	7	52	52	NUM
fbem-26820	220	8	-	-	SYM
fbem-26820	220	9	59	59	NUM
fbem-26820	220	10	.	.	PUNCT
fbem-26820	221	1	[	[	X
fbem-26820	221	2	2	2	NUM
fbem-26820	221	3	]	]	X
fbem-26820	221	4	duan	duan	PROPN
fbem-26820	221	5	,	,	PUNCT
fbem-26820	221	6	c.	c.	PROPN
fbem-26820	221	7	l.	l.	PROPN
fbem-26820	221	8	,	,	PUNCT
fbem-26820	221	9	&	&	CCONJ
fbem-26820	221	10	lin	lin	PROPN
fbem-26820	221	11	,	,	PUNCT
fbem-26820	221	12	z.	z.	PROPN
fbem-26820	221	13	k.	k.	PROPN
fbem-26820	221	14	(	(	PUNCT
fbem-26820	221	15	2018	2018	NUM
fbem-26820	221	16	)	)	PUNCT
fbem-26820	221	17	.	.	PUNCT
fbem-26820	222	1	construction	construction	NOUN
fbem-26820	222	2	and	and	CCONJ
fbem-26820	222	3	dissemination	dissemination	NOUN
fbem-26820	222	4	of	of	ADP
fbem-26820	222	5	chinese	chinese	ADJ
fbem-26820	222	6	story	story	NOUN
fbem-26820	222	7	system	system	NOUN
fbem-26820	222	8	based	base	VERB
fbem-26820	222	9	on	on	ADP
fbem-26820	222	10	brand	brand	NOUN
fbem-26820	222	11	narrative	narrative	NOUN
fbem-26820	222	12	theory	theory	NOUN
fbem-26820	222	13	.	.	PUNCT
fbem-26820	223	1	news	news	NOUN
fbem-26820	223	2	and	and	CCONJ
fbem-26820	223	3	communication	communication	NOUN
fbem-26820	223	4	review	review	NOUN
fbem-26820	223	5	,	,	PUNCT
fbem-26820	223	6	71(02	71(02	NUM
fbem-26820	223	7	)	)	PUNCT
fbem-26820	223	8	,	,	PUNCT
fbem-26820	223	9	71	71	NUM
fbem-26820	223	10	-	-	SYM
fbem-26820	223	11	84	84	NUM
fbem-26820	223	12	.	.	PUNCT
fbem-26820	224	1	[	[	X
fbem-26820	224	2	3	3	NUM
fbem-26820	224	3	]	]	SYM
fbem-26820	224	4	hu	hu	PROPN
fbem-26820	224	5	,	,	PUNCT
fbem-26820	224	6	y.	y.	PROPN
fbem-26820	224	7	(	(	PUNCT
fbem-26820	224	8	2004	2004	NUM
fbem-26820	224	9	)	)	PUNCT
fbem-26820	224	10	.	.	PUNCT
fbem-26820	225	1	narrative	narrative	NOUN
fbem-26820	225	2	.	.	PUNCT
fbem-26820	226	1	central	central	ADJ
fbem-26820	226	2	china	china	PROPN
fbem-26820	226	3	normal	normal	ADJ
fbem-26820	226	4	university	university	NOUN
fbem-26820	226	5	press	press	NOUN
fbem-26820	226	6	.	.	PUNCT
fbem-26820	227	1	[	[	X
fbem-26820	227	2	4	4	NUM
fbem-26820	227	3	]	]	SYM
fbem-26820	227	4	li	li	PROPN
fbem-26820	227	5	,	,	PUNCT
fbem-26820	227	6	z.	z.	PROPN
fbem-26820	227	7	q.	q.	PROPN
fbem-26820	227	8	(	(	PUNCT
fbem-26820	227	9	2023	2023	NUM
fbem-26820	227	10	)	)	PUNCT
fbem-26820	227	11	.	.	PUNCT
fbem-26820	228	1	a	a	DET
fbem-26820	228	2	study	study	NOUN
fbem-26820	228	3	on	on	ADP
fbem-26820	228	4	story	story	NOUN
fbem-26820	228	5	-	-	PUNCT
fbem-26820	228	6	based	base	VERB
fbem-26820	228	7	narrative	narrative	NOUN
fbem-26820	228	8	strategy	strategy	NOUN
fbem-26820	228	9	of	of	ADP
fbem-26820	228	10	nature	nature	NOUN
fbem-26820	228	11	documentary	documentary	NOUN
fbem-26820	228	12	--	--	PUNCT
fbem-26820	228	13	taking	take	VERB
fbem-26820	228	14	land	land	NOUN
fbem-26820	228	15	of	of	ADP
fbem-26820	228	16	the	the	DET
fbem-26820	228	17	gods	god	NOUN
fbem-26820	228	18	as	as	ADP
fbem-26820	228	19	an	an	DET
fbem-26820	228	20	example	example	NOUN
fbem-26820	228	21	.	.	PUNCT
fbem-26820	229	1	audiovisual	audiovisual	ADJ
fbem-26820	229	2	,	,	PUNCT
fbem-26820	229	3	7(07	7(07	NUM
fbem-26820	229	4	)	)	PUNCT
fbem-26820	229	5	,	,	PUNCT
fbem-26820	229	6	74	74	NUM
fbem-26820	229	7	-	-	SYM
fbem-26820	229	8	77	77	NUM
fbem-26820	229	9	.	.	PUNCT
fbem-26820	230	1	[	[	X
fbem-26820	230	2	5	5	NUM
fbem-26820	230	3	]	]	PUNCT
fbem-26820	230	4	marseille	marseille	PROPN
fbem-26820	230	5	jade	jade	PROPN
fbem-26820	230	6	.	.	PUNCT
fbem-26820	231	1	(	(	PUNCT
fbem-26820	231	2	2019	2019	NUM
fbem-26820	231	3	)	)	PUNCT
fbem-26820	231	4	.	.	PUNCT
fbem-26820	232	1	a	a	DET
fbem-26820	232	2	study	study	NOUN
fbem-26820	232	3	on	on	ADP
fbem-26820	232	4	the	the	DET
fbem-26820	232	5	story	story	NOUN
fbem-26820	232	6	-	-	PUNCT
fbem-26820	232	7	based	base	VERB
fbem-26820	232	8	communication	communication	NOUN
fbem-26820	232	9	of	of	ADP
fbem-26820	232	10	pehchaolin	pehchaolin	PROPN
fbem-26820	232	11	brand	brand	NOUN
fbem-26820	232	12	.	.	PUNCT
fbem-26820	233	1	xinjiang	xinjiang	PROPN
fbem-26820	233	2	university	university	PROPN
fbem-26820	233	3	.	.	PUNCT
fbem-26820	234	1	[	[	X
fbem-26820	234	2	6	6	NUM
fbem-26820	234	3	]	]	PUNCT
fbem-26820	234	4	mills	mill	NOUN
fbem-26820	234	5	,	,	PUNCT
fbem-26820	234	6	a.	a.	PROPN
fbem-26820	234	7	j.	j.	PROPN
fbem-26820	234	8	,	,	PUNCT
fbem-26820	234	9	&	&	CCONJ
fbem-26820	234	10	john	john	PROPN
fbem-26820	234	11	,	,	PUNCT
fbem-26820	234	12	j.	j.	PROPN
fbem-26820	234	13	(	(	PUNCT
fbem-26820	234	14	2021	2021	NUM
fbem-26820	234	15	)	)	PUNCT
fbem-26820	234	16	.	.	PUNCT
fbem-26820	235	1	brand	brand	NOUN
fbem-26820	235	2	stories	story	NOUN
fbem-26820	235	3	:	:	PUNCT
fbem-26820	235	4	bringing	bring	VERB
fbem-26820	235	5	narrative	narrative	NOUN
fbem-26820	235	6	theory	theory	NOUN
fbem-26820	235	7	to	to	ADP
fbem-26820	235	8	brand	brand	NOUN
fbem-26820	235	9	management	management	NOUN
fbem-26820	235	10	.	.	PUNCT
fbem-26820	236	1	journal	journal	NOUN
fbem-26820	236	2	of	of	ADP
fbem-26820	236	3	strategic	strategic	ADJ
fbem-26820	236	4	marketing	marketing	NOUN
fbem-26820	236	5	,	,	PUNCT
fbem-26820	236	6	2(2021	2(2021	NUM
fbem-26820	236	7	)	)	PUNCT
fbem-26820	236	8	,	,	PUNCT
fbem-26820	236	9	1	1	NUM
fbem-26820	236	10	-	-	SYM
fbem-26820	236	11	19	19	NUM
fbem-26820	236	12	.	.	PUNCT
fbem-26820	237	1	[	[	X
fbem-26820	237	2	7	7	NUM
fbem-26820	237	3	]	]	X
fbem-26820	237	4	ming	ming	PROPN
fbem-26820	237	5	,	,	PUNCT
fbem-26820	237	6	f.	f.	PROPN
fbem-26820	237	7	j.	j.	PROPN
fbem-26820	237	8	(	(	PUNCT
fbem-26820	237	9	2023	2023	NUM
fbem-26820	237	10	)	)	PUNCT
fbem-26820	237	11	.	.	PUNCT
fbem-26820	238	1	"	"	PUNCT
fbem-26820	238	2	fast	fast	ADJ
fbem-26820	238	3	hand	hand	NOUN
fbem-26820	238	4	"	"	PUNCT
fbem-26820	238	5	brand	brand	NOUN
fbem-26820	238	6	story	story	NOUN
fbem-26820	238	7	communication	communication	NOUN
fbem-26820	238	8	strategy	strategy	NOUN
fbem-26820	238	9	analysis	analysis	NOUN
fbem-26820	238	10	.	.	PUNCT
fbem-26820	239	1	liaoning	liaoning	PROPN
fbem-26820	239	2	university	university	PROPN
fbem-26820	239	3	.	.	PUNCT
fbem-26820	240	1	[	[	X
fbem-26820	240	2	8	8	NUM
fbem-26820	240	3	]	]	X
fbem-26820	240	4	peng	peng	PROPN
fbem-26820	240	5	,	,	PUNCT
fbem-26820	240	6	c.	c.	PROPN
fbem-26820	240	7	x.	x.	PROPN
fbem-26820	240	8	(	(	PUNCT
fbem-26820	240	9	2012	2012	NUM
fbem-26820	240	10	)	)	PUNCT
fbem-26820	240	11	.	.	PUNCT
fbem-26820	241	1	brand	brand	NOUN
fbem-26820	241	2	narrative	narrative	PROPN
fbem-26820	241	3	theory	theory	NOUN
fbem-26820	241	4	:	:	PUNCT
fbem-26820	241	5	brand	brand	NOUN
fbem-26820	241	6	story	story	NOUN
fbem-26820	241	7	construction	construction	NOUN
fbem-26820	241	8	and	and	CCONJ
fbem-26820	241	9	communication	communication	NOUN
fbem-26820	241	10	.	.	PUNCT
fbem-26820	242	1	wuhan	wuhan	PROPN
fbem-26820	242	2	university	university	PROPN
fbem-26820	242	3	.	.	PUNCT
fbem-26820	243	1	[	[	X
fbem-26820	243	2	9	9	NUM
fbem-26820	243	3	]	]	PUNCT
fbem-26820	243	4	she	she	PRON
fbem-26820	243	5	,	,	PUNCT
fbem-26820	243	6	w.	w.	PROPN
fbem-26820	243	7	t.	t.	PROPN
fbem-26820	243	8	,	,	PUNCT
fbem-26820	243	9	&	&	CCONJ
fbem-26820	243	10	zhang	zhang	PROPN
fbem-26820	243	11	,	,	PUNCT
fbem-26820	243	12	d.	d.	PROPN
fbem-26820	243	13	l.	l.	PROPN
fbem-26820	243	14	(	(	PUNCT
fbem-26820	243	15	2023	2023	NUM
fbem-26820	243	16	)	)	PUNCT
fbem-26820	243	17	.	.	PUNCT
fbem-26820	244	1	from	from	ADP
fbem-26820	244	2	storytelling	storytelle	VERB
fbem-26820	244	3	to	to	ADP
fbem-26820	244	4	empathy	empathy	NOUN
fbem-26820	244	5	:	:	PUNCT
fbem-26820	244	6	construction	construction	NOUN
fbem-26820	244	7	and	and	CCONJ
fbem-26820	244	8	innovation	innovation	NOUN
fbem-26820	244	9	of	of	ADP
fbem-26820	244	10	brand	brand	NOUN
fbem-26820	244	11	narrative	narrative	NOUN
fbem-26820	244	12	theory	theory	NOUN
fbem-26820	244	13	.	.	PUNCT
fbem-26820	245	1	hunan	hunan	PROPN
fbem-26820	245	2	packaging	packaging	NOUN
fbem-26820	245	3	,	,	PUNCT
fbem-26820	245	4	38(02	38(02	NUM
fbem-26820	245	5	)	)	PUNCT
fbem-26820	245	6	,	,	PUNCT
fbem-26820	245	7	72	72	NUM
fbem-26820	245	8	-	-	SYM
fbem-26820	245	9	75	75	NUM
fbem-26820	245	10	.	.	PUNCT
fbem-26820	246	1	[	[	X
fbem-26820	246	2	10	10	NUM
fbem-26820	246	3	]	]	X
fbem-26820	246	4	tan	tan	PROPN
fbem-26820	246	5	,	,	PUNCT
fbem-26820	246	6	y.	y.	PROPN
fbem-26820	246	7	r.	r.	PROPN
fbem-26820	246	8	,	,	PUNCT
fbem-26820	246	9	yu	yu	PROPN
fbem-26820	246	10	,	,	PUNCT
fbem-26820	246	11	x.	x.	PROPN
fbem-26820	246	12	h.	h.	PROPN
fbem-26820	246	13	,	,	PUNCT
fbem-26820	246	14	&	&	CCONJ
fbem-26820	246	15	zhang	zhang	PROPN
fbem-26820	246	16	,	,	PUNCT
fbem-26820	246	17	z.	z.	PROPN
fbem-26820	246	18	(	(	PUNCT
fbem-26820	246	19	2023	2023	NUM
fbem-26820	246	20	)	)	PUNCT
fbem-26820	246	21	.	.	PUNCT
fbem-26820	247	1	from	from	ADP
fbem-26820	247	2	telling	tell	VERB
fbem-26820	247	3	"	"	PUNCT
fbem-26820	247	4	good	good	ADJ
fbem-26820	247	5	stories	story	NOUN
fbem-26820	247	6	"	"	PUNCT
fbem-26820	247	7	to	to	PART
fbem-26820	247	8	"	"	PUNCT
fbem-26820	247	9	telling	tell	VERB
fbem-26820	247	10	good	good	ADJ
fbem-26820	247	11	stories"_exploring	stories"_explore	VERB
fbem-26820	247	12	the	the	DET
fbem-26820	247	13	communication	communication	NOUN
fbem-26820	247	14	strategy	strategy	NOUN
fbem-26820	247	15	of	of	ADP
fbem-26820	247	16	short	short	ADJ
fbem-26820	247	17	video	video	NOUN
fbem-26820	247	18	news	news	NOUN
fbem-26820	247	19	stories	story	NOUN
fbem-26820	247	20	in	in	ADP
fbem-26820	247	21	the	the	DET
fbem-26820	247	22	context	context	NOUN
fbem-26820	247	23	of	of	ADP
fbem-26820	247	24	media	medium	NOUN
fbem-26820	247	25	integration	integration	NOUN
fbem-26820	247	26	.	.	PUNCT
fbem-26820	248	1	newsworld	newsworld	NOUN
fbem-26820	248	2	,	,	PUNCT
fbem-26820	248	3	7(07	7(07	NUM
fbem-26820	248	4	)	)	PUNCT
fbem-26820	248	5	,	,	PUNCT
fbem-26820	248	6	94	94	NUM
fbem-26820	248	7	-	-	SYM
fbem-26820	248	8	97	97	NUM
fbem-26820	248	9	.	.	PUNCT
fbem-26820	249	1	[	[	X
fbem-26820	249	2	11	11	NUM
fbem-26820	249	3	]	]	X
fbem-26820	249	4	wang	wang	PROPN
fbem-26820	249	5	,	,	PUNCT
fbem-26820	249	6	t.	t.	PROPN
fbem-26820	249	7	,	,	PUNCT
fbem-26820	249	8	zhou	zhou	PROPN
fbem-26820	249	9	,	,	PUNCT
fbem-26820	249	10	l.	l.	PROPN
fbem-26820	249	11	,	,	PUNCT
fbem-26820	249	12	peng	peng	PROPN
fbem-26820	249	13	,	,	PUNCT
fbem-26820	249	14	c.	c.	PROPN
fbem-26820	249	15	x.	x.	PROPN
fbem-26820	249	16	,	,	PUNCT
fbem-26820	249	17	et	et	PROPN
fbem-26820	249	18	al	al	PROPN
fbem-26820	249	19	.	.	PUNCT
fbem-26820	249	20	(	(	PUNCT
fbem-26820	249	21	2011	2011	NUM
fbem-26820	249	22	)	)	PUNCT
fbem-26820	249	23	.	.	PUNCT
fbem-26820	250	1	storytelling	storytelle	VERB
fbem-26820	250	2	branding	branding	NOUN
fbem-26820	250	3	:	:	PUNCT
fbem-26820	250	4	brand	brand	NOUN
fbem-26820	250	5	narrative	narrative	NOUN
fbem-26820	250	6	theory	theory	NOUN
fbem-26820	250	7	for	for	ADP
fbem-26820	250	8	building	building	NOUN
fbem-26820	250	9	and	and	CCONJ
fbem-26820	250	10	spreading	spread	VERB
fbem-26820	250	11	stories	story	NOUN
fbem-26820	250	12	--	--	PUNCT
fbem-26820	250	13	a	a	DET
fbem-26820	250	14	case	case	NOUN
fbem-26820	250	15	study	study	NOUN
fbem-26820	250	16	based	base	VERB
fbem-26820	250	17	on	on	ADP
fbem-26820	250	18	daphne	daphne	PROPN
fbem-26820	250	19	brand	brand	PROPN
fbem-26820	250	20	.	.	PUNCT
fbem-26820	251	1	managing	manage	VERB
fbem-26820	251	2	the	the	DET
fbem-26820	251	3	world	world	NOUN
fbem-26820	251	4	,	,	PUNCT
fbem-26820	251	5	3(03	3(03	NUM
fbem-26820	251	6	)	)	PUNCT
fbem-26820	251	7	,	,	PUNCT
fbem-26820	251	8	112	112	NUM
fbem-26820	251	9	-	-	SYM
fbem-26820	251	10	123	123	NUM
fbem-26820	251	11	.	.	PUNCT
fbem-26820	252	1	[	[	X
fbem-26820	252	2	12	12	NUM
fbem-26820	252	3	]	]	X
fbem-26820	252	4	yang	yang	PROPN
fbem-26820	252	5	,	,	PUNCT
fbem-26820	252	6	y.	y.	PROPN
fbem-26820	252	7	(	(	PUNCT
fbem-26820	252	8	2019	2019	NUM
fbem-26820	252	9	)	)	PUNCT
fbem-26820	252	10	.	.	PUNCT
fbem-26820	253	1	a	a	DET
fbem-26820	253	2	study	study	NOUN
fbem-26820	253	3	on	on	ADP
fbem-26820	253	4	story	story	NOUN
fbem-26820	253	5	-	-	PUNCT
fbem-26820	253	6	based	base	VERB
fbem-26820	253	7	communication	communication	NOUN
fbem-26820	253	8	and	and	CCONJ
fbem-26820	253	9	traditional	traditional	ADJ
fbem-26820	253	10	brand	brand	NOUN
fbem-26820	253	11	image	image	NOUN
fbem-26820	253	12	reconstruction	reconstruction	NOUN
fbem-26820	253	13	.	.	PUNCT
fbem-26820	254	1	east	east	PROPN
fbem-26820	254	2	china	china	PROPN
fbem-26820	254	3	normal	normal	ADJ
fbem-26820	254	4	university	university	NOUN
fbem-26820	254	5	.	.	PUNCT