id	sid	tid	token	lemma	pos
fbem-26936	1	1	frontiers	frontier	NOUN
fbem-26936	1	2	in	in	ADP
fbem-26936	1	3	business	business	NOUN
fbem-26936	1	4	,	,	PUNCT
fbem-26936	1	5	economics	economic	NOUN
fbem-26936	1	6	and	and	CCONJ
fbem-26936	1	7	management	management	NOUN
fbem-26936	1	8	issn	issn	PROPN
fbem-26936	1	9	:	:	PUNCT
fbem-26936	1	10	2766	2766	NUM
fbem-26936	1	11	-	-	PUNCT
fbem-26936	1	12	824x	824x	NUM
fbem-26936	1	13	|	|	ADJ
fbem-26936	1	14	vol	vol	NOUN
fbem-26936	1	15	.	.	PROPN
fbem-26936	1	16	17	17	NUM
fbem-26936	1	17	,	,	PUNCT
fbem-26936	1	18	no	no	INTJ
fbem-26936	1	19	.	.	NOUN
fbem-26936	1	20	1	1	NUM
fbem-26936	1	21	,	,	PUNCT
fbem-26936	1	22	2024	2024	NUM
fbem-26936	1	23	309	309	NUM
fbem-26936	1	24	brand	brand	NOUN
fbem-26936	1	25	shaping	shaping	NOUN
fbem-26936	1	26	and	and	CCONJ
fbem-26936	1	27	market	market	NOUN
fbem-26936	1	28	positioning	positioning	NOUN
fbem-26936	1	29	in	in	ADP
fbem-26936	1	30	health	health	NOUN
fbem-26936	1	31	business	business	NOUN
fbem-26936	1	32	management	management	NOUN
fbem-26936	1	33	jinze	jinze	PROPN
fbem-26936	1	34	zhang	zhang	PROPN
fbem-26936	1	35	one	one	NUM
fbem-26936	1	36	direction	direction	NOUN
fbem-26936	1	37	academy	academy	PROPN
fbem-26936	1	38	,	,	PUNCT
fbem-26936	1	39	toronto	toronto	PROPN
fbem-26936	1	40	,	,	PUNCT
fbem-26936	1	41	canada	canada	PROPN
fbem-26936	1	42	abstract	abstract	PROPN
fbem-26936	1	43	:	:	PUNCT
fbem-26936	1	44	in	in	ADP
fbem-26936	1	45	today	today	NOUN
fbem-26936	1	46	’s	’s	PART
fbem-26936	1	47	fast	fast	ADV
fbem-26936	1	48	-	-	PUNCT
fbem-26936	1	49	paced	pace	VERB
fbem-26936	1	50	world	world	NOUN
fbem-26936	1	51	,	,	PUNCT
fbem-26936	1	52	with	with	ADP
fbem-26936	1	53	a	a	DET
fbem-26936	1	54	significant	significant	ADJ
fbem-26936	1	55	rise	rise	NOUN
fbem-26936	1	56	in	in	ADP
fbem-26936	1	57	health	health	NOUN
fbem-26936	1	58	consciousness	consciousness	NOUN
fbem-26936	1	59	,	,	PUNCT
fbem-26936	1	60	the	the	DET
fbem-26936	1	61	health	health	NOUN
fbem-26936	1	62	industry	industry	NOUN
fbem-26936	1	63	has	have	AUX
fbem-26936	1	64	emerged	emerge	VERB
fbem-26936	1	65	as	as	ADP
fbem-26936	1	66	a	a	DET
fbem-26936	1	67	pivotal	pivotal	ADJ
fbem-26936	1	68	component	component	NOUN
fbem-26936	1	69	of	of	ADP
fbem-26936	1	70	the	the	DET
fbem-26936	1	71	global	global	ADJ
fbem-26936	1	72	economy	economy	NOUN
fbem-26936	1	73	.	.	PUNCT
fbem-26936	2	1	given	give	VERB
fbem-26936	2	2	this	this	DET
fbem-26936	2	3	societal	societal	ADJ
fbem-26936	2	4	backdrop	backdrop	NOUN
fbem-26936	2	5	,	,	PUNCT
fbem-26936	2	6	the	the	DET
fbem-26936	2	7	importance	importance	NOUN
fbem-26936	2	8	of	of	ADP
fbem-26936	2	9	proficient	proficient	ADJ
fbem-26936	2	10	health	health	NOUN
fbem-26936	2	11	business	business	NOUN
fbem-26936	2	12	management	management	NOUN
fbem-26936	2	13	is	be	AUX
fbem-26936	2	14	becoming	become	VERB
fbem-26936	2	15	increasingly	increasingly	ADV
fbem-26936	2	16	evident	evident	ADJ
fbem-26936	2	17	.	.	PUNCT
fbem-26936	3	1	originating	originate	VERB
fbem-26936	3	2	from	from	ADP
fbem-26936	3	3	the	the	DET
fbem-26936	3	4	escalating	escalate	VERB
fbem-26936	3	5	health	health	NOUN
fbem-26936	3	6	demands	demand	NOUN
fbem-26936	3	7	of	of	ADP
fbem-26936	3	8	the	the	DET
fbem-26936	3	9	populace	populace	NOUN
fbem-26936	3	10	,	,	PUNCT
fbem-26936	3	11	the	the	DET
fbem-26936	3	12	health	health	NOUN
fbem-26936	3	13	industry	industry	NOUN
fbem-26936	3	14	necessitates	necessitate	VERB
fbem-26936	3	15	that	that	SCONJ
fbem-26936	3	16	businesses	business	NOUN
fbem-26936	3	17	enhance	enhance	VERB
fbem-26936	3	18	their	their	PRON
fbem-26936	3	19	core	core	NOUN
fbem-26936	3	20	competitiveness	competitiveness	NOUN
fbem-26936	3	21	against	against	ADP
fbem-26936	3	22	a	a	DET
fbem-26936	3	23	fierce	fierce	ADJ
fbem-26936	3	24	market	market	NOUN
fbem-26936	3	25	backdrop	backdrop	NOUN
fbem-26936	3	26	through	through	ADP
fbem-26936	3	27	precise	precise	ADJ
fbem-26936	3	28	market	market	NOUN
fbem-26936	3	29	positioning	positioning	NOUN
fbem-26936	3	30	and	and	CCONJ
fbem-26936	3	31	robust	robust	ADJ
fbem-26936	3	32	brand	brand	NOUN
fbem-26936	3	33	development	development	NOUN
fbem-26936	3	34	.	.	PUNCT
fbem-26936	4	1	this	this	DET
fbem-26936	4	2	process	process	NOUN
fbem-26936	4	3	not	not	PART
fbem-26936	4	4	only	only	ADV
fbem-26936	4	5	boosts	boost	VERB
fbem-26936	4	6	a	a	DET
fbem-26936	4	7	company	company	NOUN
fbem-26936	4	8	’s	’s	PART
fbem-26936	4	9	visibility	visibility	NOUN
fbem-26936	4	10	and	and	CCONJ
fbem-26936	4	11	reputation	reputation	NOUN
fbem-26936	4	12	but	but	CCONJ
fbem-26936	4	13	also	also	ADV
fbem-26936	4	14	fortifies	fortify	VERB
fbem-26936	4	15	consumer	consumer	NOUN
fbem-26936	4	16	loyalty	loyalty	NOUN
fbem-26936	4	17	and	and	CCONJ
fbem-26936	4	18	clarifies	clarify	VERB
fbem-26936	4	19	the	the	DET
fbem-26936	4	20	company	company	NOUN
fbem-26936	4	21	’s	’s	PART
fbem-26936	4	22	strengths	strength	NOUN
fbem-26936	4	23	and	and	CCONJ
fbem-26936	4	24	areas	area	NOUN
fbem-26936	4	25	for	for	ADP
fbem-26936	4	26	improvement	improvement	NOUN
fbem-26936	4	27	,	,	PUNCT
fbem-26936	4	28	facilitating	facilitate	VERB
fbem-26936	4	29	ongoing	ongoing	ADJ
fbem-26936	4	30	development	development	NOUN
fbem-26936	4	31	.	.	PUNCT
fbem-26936	5	1	therefore	therefore	ADV
fbem-26936	5	2	,	,	PUNCT
fbem-26936	5	3	the	the	DET
fbem-26936	5	4	integration	integration	NOUN
fbem-26936	5	5	of	of	ADP
fbem-26936	5	6	brand	brand	NOUN
fbem-26936	5	7	shaping	shaping	NOUN
fbem-26936	5	8	and	and	CCONJ
fbem-26936	5	9	market	market	NOUN
fbem-26936	5	10	positioning	positioning	NOUN
fbem-26936	5	11	holds	hold	VERB
fbem-26936	5	12	substantial	substantial	ADJ
fbem-26936	5	13	theoretical	theoretical	ADJ
fbem-26936	5	14	importance	importance	NOUN
fbem-26936	5	15	in	in	ADP
fbem-26936	5	16	health	health	NOUN
fbem-26936	5	17	business	business	NOUN
fbem-26936	5	18	management	management	NOUN
fbem-26936	5	19	,	,	PUNCT
fbem-26936	5	20	providing	provide	VERB
fbem-26936	5	21	valuable	valuable	ADJ
fbem-26936	5	22	insights	insight	NOUN
fbem-26936	5	23	for	for	ADP
fbem-26936	5	24	business	business	NOUN
fbem-26936	5	25	development	development	NOUN
fbem-26936	5	26	and	and	CCONJ
fbem-26936	5	27	encouraging	encourage	VERB
fbem-26936	5	28	the	the	DET
fbem-26936	5	29	sustainable	sustainable	ADJ
fbem-26936	5	30	growth	growth	NOUN
fbem-26936	5	31	of	of	ADP
fbem-26936	5	32	the	the	DET
fbem-26936	5	33	health	health	NOUN
fbem-26936	5	34	industry	industry	NOUN
fbem-26936	5	35	.	.	PUNCT
fbem-26936	6	1	keywords	keyword	NOUN
fbem-26936	6	2	:	:	PUNCT
fbem-26936	6	3	health	health	NOUN
fbem-26936	6	4	business	business	NOUN
fbem-26936	6	5	management	management	NOUN
fbem-26936	6	6	,	,	PUNCT
fbem-26936	6	7	brand	brand	NOUN
fbem-26936	6	8	shaping	shaping	NOUN
fbem-26936	6	9	,	,	PUNCT
fbem-26936	6	10	market	market	NOUN
fbem-26936	6	11	positioning	positioning	NOUN
fbem-26936	6	12	.	.	PUNCT
fbem-26936	7	1	1	1	X
fbem-26936	7	2	.	.	X
fbem-26936	7	3	the	the	DET
fbem-26936	7	4	importance	importance	NOUN
fbem-26936	7	5	of	of	ADP
fbem-26936	7	6	health	health	NOUN
fbem-26936	7	7	business	business	NOUN
fbem-26936	7	8	management	management	NOUN
fbem-26936	7	9	1.1	1.1	NUM
fbem-26936	7	10	.	.	PUNCT
fbem-26936	8	1	meeting	meet	VERB
fbem-26936	8	2	consumer	consumer	NOUN
fbem-26936	8	3	health	health	NOUN
fbem-26936	8	4	demands	demand	NOUN
fbem-26936	8	5	in	in	ADP
fbem-26936	8	6	the	the	DET
fbem-26936	8	7	modern	modern	ADJ
fbem-26936	8	8	marketplace	marketplace	NOUN
fbem-26936	8	9	,	,	PUNCT
fbem-26936	8	10	consumers	consumer	NOUN
fbem-26936	8	11	'	'	PART
fbem-26936	8	12	preferences	preference	NOUN
fbem-26936	8	13	are	be	AUX
fbem-26936	8	14	rapidly	rapidly	ADV
fbem-26936	8	15	evolving	evolve	VERB
fbem-26936	8	16	,	,	PUNCT
fbem-26936	8	17	with	with	ADP
fbem-26936	8	18	an	an	DET
fbem-26936	8	19	increasing	increase	VERB
fbem-26936	8	20	focus	focus	NOUN
fbem-26936	8	21	not	not	PART
fbem-26936	8	22	only	only	ADV
fbem-26936	8	23	on	on	ADP
fbem-26936	8	24	the	the	DET
fbem-26936	8	25	functional	functional	ADJ
fbem-26936	8	26	attributes	attribute	NOUN
fbem-26936	8	27	of	of	ADP
fbem-26936	8	28	products	product	NOUN
fbem-26936	8	29	and	and	CCONJ
fbem-26936	8	30	services	service	NOUN
fbem-26936	8	31	but	but	CCONJ
fbem-26936	8	32	also	also	ADV
fbem-26936	8	33	on	on	ADP
fbem-26936	8	34	their	their	PRON
fbem-26936	8	35	health	health	NOUN
fbem-26936	8	36	benefits	benefit	NOUN
fbem-26936	8	37	—	—	PUNCT
fbem-26936	8	38	whether	whether	SCONJ
fbem-26936	8	39	these	these	DET
fbem-26936	8	40	offerings	offering	NOUN
fbem-26936	8	41	promote	promote	VERB
fbem-26936	8	42	physical	physical	ADJ
fbem-26936	8	43	and	and	CCONJ
fbem-26936	8	44	mental	mental	ADJ
fbem-26936	8	45	well	well	ADV
fbem-26936	8	46	-	-	PUNCT
fbem-26936	8	47	being	be	AUX
fbem-26936	8	48	[	[	X
fbem-26936	8	49	1	1	NUM
fbem-26936	8	50	-	-	SYM
fbem-26936	8	51	2	2	NUM
fbem-26936	8	52	]	]	PUNCT
fbem-26936	8	53	.	.	PUNCT
fbem-26936	9	1	this	this	DET
fbem-26936	9	2	significant	significant	ADJ
fbem-26936	9	3	shift	shift	NOUN
fbem-26936	9	4	towards	towards	ADP
fbem-26936	9	5	health	health	NOUN
fbem-26936	9	6	consciousness	consciousness	NOUN
fbem-26936	9	7	has	have	AUX
fbem-26936	9	8	catalyzed	catalyze	VERB
fbem-26936	9	9	the	the	DET
fbem-26936	9	10	rise	rise	NOUN
fbem-26936	9	11	of	of	ADP
fbem-26936	9	12	health	health	NOUN
fbem-26936	9	13	business	business	NOUN
fbem-26936	9	14	management	management	NOUN
fbem-26936	9	15	,	,	PUNCT
fbem-26936	9	16	an	an	DET
fbem-26936	9	17	approach	approach	NOUN
fbem-26936	9	18	that	that	PRON
fbem-26936	9	19	prioritizes	prioritize	VERB
fbem-26936	9	20	the	the	DET
fbem-26936	9	21	delivery	delivery	NOUN
fbem-26936	9	22	of	of	ADP
fbem-26936	9	23	products	product	NOUN
fbem-26936	9	24	and	and	CCONJ
fbem-26936	9	25	services	service	NOUN
fbem-26936	9	26	adhering	adhere	VERB
fbem-26936	9	27	to	to	AUX
fbem-26936	9	28	stringent	stringent	ADJ
fbem-26936	9	29	health	health	NOUN
fbem-26936	9	30	standards	standard	NOUN
fbem-26936	9	31	.	.	PUNCT
fbem-26936	10	1	this	this	DET
fbem-26936	10	2	sector	sector	NOUN
fbem-26936	10	3	encompasses	encompass	VERB
fbem-26936	10	4	a	a	DET
fbem-26936	10	5	wide	wide	ADJ
fbem-26936	10	6	array	array	NOUN
fbem-26936	10	7	of	of	ADP
fbem-26936	10	8	offerings	offering	NOUN
fbem-26936	10	9	,	,	PUNCT
fbem-26936	10	10	from	from	ADP
fbem-26936	10	11	organic	organic	ADJ
fbem-26936	10	12	foods	food	NOUN
fbem-26936	10	13	that	that	PRON
fbem-26936	10	14	avoid	avoid	VERB
fbem-26936	10	15	harmful	harmful	ADJ
fbem-26936	10	16	pesticides	pesticide	NOUN
fbem-26936	10	17	to	to	ADP
fbem-26936	10	18	green	green	ADJ
fbem-26936	10	19	household	household	NOUN
fbem-26936	10	20	items	item	NOUN
fbem-26936	10	21	that	that	PRON
fbem-26936	10	22	ensure	ensure	VERB
fbem-26936	10	23	indoor	indoor	ADJ
fbem-26936	10	24	air	air	NOUN
fbem-26936	10	25	quality	quality	NOUN
fbem-26936	10	26	,	,	PUNCT
fbem-26936	10	27	from	from	ADP
fbem-26936	10	28	state	state	NOUN
fbem-26936	10	29	-	-	PUNCT
fbem-26936	10	30	ofthe	ofthe	NOUN
fbem-26936	10	31	-	-	PUNCT
fbem-26936	10	32	art	art	NOUN
fbem-26936	10	33	exercise	exercise	NOUN
fbem-26936	10	34	equipment	equipment	NOUN
fbem-26936	10	35	that	that	PRON
fbem-26936	10	36	enhances	enhance	VERB
fbem-26936	10	37	physical	physical	ADJ
fbem-26936	10	38	fitness	fitness	NOUN
fbem-26936	10	39	to	to	ADP
fbem-26936	10	40	comprehensive	comprehensive	ADJ
fbem-26936	10	41	mental	mental	ADJ
fbem-26936	10	42	health	health	NOUN
fbem-26936	10	43	services	service	NOUN
fbem-26936	10	44	that	that	PRON
fbem-26936	10	45	support	support	VERB
fbem-26936	10	46	emotional	emotional	ADJ
fbem-26936	10	47	well	well	ADV
fbem-26936	10	48	-	-	PUNCT
fbem-26936	10	49	being	being	NOUN
fbem-26936	10	50	.	.	PUNCT
fbem-26936	11	1	health	health	NOUN
fbem-26936	11	2	business	business	NOUN
fbem-26936	11	3	management	management	NOUN
fbem-26936	11	4	,	,	PUNCT
fbem-26936	11	5	therefore	therefore	ADV
fbem-26936	11	6	,	,	PUNCT
fbem-26936	11	7	covers	cover	VERB
fbem-26936	11	8	a	a	DET
fbem-26936	11	9	broad	broad	ADJ
fbem-26936	11	10	spectrum	spectrum	NOUN
fbem-26936	11	11	of	of	ADP
fbem-26936	11	12	consumer	consumer	NOUN
fbem-26936	11	13	life	life	NOUN
fbem-26936	11	14	,	,	PUNCT
fbem-26936	11	15	diligently	diligently	ADV
fbem-26936	11	16	fulfilling	fulfil	VERB
fbem-26936	11	17	their	their	PRON
fbem-26936	11	18	demands	demand	NOUN
fbem-26936	11	19	for	for	ADP
fbem-26936	11	20	a	a	DET
fbem-26936	11	21	healthier	healthy	ADJ
fbem-26936	11	22	lifestyle	lifestyle	NOUN
fbem-26936	12	1	[	[	X
fbem-26936	12	2	3	3	NUM
fbem-26936	12	3	]	]	PUNCT
fbem-26936	12	4	.	.	PUNCT
fbem-26936	13	1	through	through	ADP
fbem-26936	13	2	constant	constant	ADJ
fbem-26936	13	3	innovation	innovation	NOUN
fbem-26936	13	4	and	and	CCONJ
fbem-26936	13	5	a	a	DET
fbem-26936	13	6	proactive	proactive	ADJ
fbem-26936	13	7	stance	stance	NOUN
fbem-26936	13	8	in	in	ADP
fbem-26936	13	9	understanding	understand	VERB
fbem-26936	13	10	emerging	emerge	VERB
fbem-26936	13	11	health	health	NOUN
fbem-26936	13	12	trends	trend	NOUN
fbem-26936	13	13	,	,	PUNCT
fbem-26936	13	14	health	health	NOUN
fbem-26936	13	15	business	business	NOUN
fbem-26936	13	16	management	management	NOUN
fbem-26936	13	17	not	not	PART
fbem-26936	13	18	only	only	ADV
fbem-26936	13	19	meets	meet	VERB
fbem-26936	13	20	but	but	CCONJ
fbem-26936	13	21	often	often	ADV
fbem-26936	13	22	anticipates	anticipate	VERB
fbem-26936	13	23	the	the	DET
fbem-26936	13	24	evolving	evolve	VERB
fbem-26936	13	25	health	health	NOUN
fbem-26936	13	26	needs	need	NOUN
fbem-26936	13	27	of	of	ADP
fbem-26936	13	28	consumers	consumer	NOUN
fbem-26936	13	29	.	.	PUNCT
fbem-26936	14	1	this	this	DET
fbem-26936	14	2	foresight	foresight	NOUN
fbem-26936	14	3	and	and	CCONJ
fbem-26936	14	4	adaptability	adaptability	NOUN
fbem-26936	14	5	ultimately	ultimately	ADV
fbem-26936	14	6	elevate	elevate	VERB
fbem-26936	14	7	consumer	consumer	NOUN
fbem-26936	14	8	satisfaction	satisfaction	NOUN
fbem-26936	14	9	and	and	CCONJ
fbem-26936	14	10	enhance	enhance	VERB
fbem-26936	14	11	the	the	DET
fbem-26936	14	12	overall	overall	ADJ
fbem-26936	14	13	quality	quality	NOUN
fbem-26936	14	14	of	of	ADP
fbem-26936	14	15	life	life	NOUN
fbem-26936	14	16	,	,	PUNCT
fbem-26936	14	17	solidifying	solidify	VERB
fbem-26936	14	18	the	the	DET
fbem-26936	14	19	role	role	NOUN
fbem-26936	14	20	of	of	ADP
fbem-26936	14	21	health	health	NOUN
fbem-26936	14	22	business	business	NOUN
fbem-26936	14	23	management	management	NOUN
fbem-26936	14	24	as	as	ADP
fbem-26936	14	25	a	a	DET
fbem-26936	14	26	crucial	crucial	ADJ
fbem-26936	14	27	element	element	NOUN
fbem-26936	14	28	in	in	ADP
fbem-26936	14	29	today	today	NOUN
fbem-26936	14	30	’s	’s	PART
fbem-26936	14	31	health	health	NOUN
fbem-26936	14	32	-	-	PUNCT
fbem-26936	14	33	focused	focus	VERB
fbem-26936	14	34	market	market	NOUN
fbem-26936	14	35	environment	environment	NOUN
fbem-26936	14	36	.	.	PUNCT
fbem-26936	15	1	1.2	1.2	NUM
fbem-26936	15	2	.	.	PUNCT
fbem-26936	15	3	promoting	promote	VERB
fbem-26936	15	4	healthy	healthy	ADJ
fbem-26936	15	5	industry	industry	NOUN
fbem-26936	15	6	development	development	NOUN
fbem-26936	15	7	the	the	DET
fbem-26936	15	8	development	development	NOUN
fbem-26936	15	9	of	of	ADP
fbem-26936	15	10	health	health	PROPN
fbem-26936	15	11	business	business	NOUN
fbem-26936	15	12	management	management	NOUN
fbem-26936	15	13	is	be	AUX
fbem-26936	15	14	crucial	crucial	ADJ
fbem-26936	15	15	not	not	PART
fbem-26936	15	16	only	only	ADV
fbem-26936	15	17	for	for	ADP
fbem-26936	15	18	the	the	DET
fbem-26936	15	19	growth	growth	NOUN
fbem-26936	15	20	of	of	ADP
fbem-26936	15	21	individual	individual	ADJ
fbem-26936	15	22	enterprises	enterprise	NOUN
fbem-26936	15	23	but	but	CCONJ
fbem-26936	15	24	also	also	ADV
fbem-26936	15	25	for	for	ADP
fbem-26936	15	26	advancing	advance	VERB
fbem-26936	15	27	the	the	DET
fbem-26936	15	28	entire	entire	ADJ
fbem-26936	15	29	health	health	NOUN
fbem-26936	15	30	sector	sector	NOUN
fbem-26936	15	31	.	.	PUNCT
fbem-26936	16	1	this	this	DET
fbem-26936	16	2	aspect	aspect	NOUN
fbem-26936	16	3	of	of	ADP
fbem-26936	16	4	management	management	NOUN
fbem-26936	16	5	plays	play	VERB
fbem-26936	16	6	a	a	DET
fbem-26936	16	7	pivotal	pivotal	ADJ
fbem-26936	16	8	role	role	NOUN
fbem-26936	16	9	in	in	ADP
fbem-26936	16	10	ensuring	ensure	VERB
fbem-26936	16	11	industry	industry	NOUN
fbem-26936	16	12	self	self	NOUN
fbem-26936	16	13	-	-	PUNCT
fbem-26936	16	14	regulation	regulation	NOUN
fbem-26936	16	15	by	by	ADP
fbem-26936	16	16	establishing	establish	VERB
fbem-26936	16	17	rigorous	rigorous	ADJ
fbem-26936	16	18	standards	standard	NOUN
fbem-26936	16	19	that	that	PRON
fbem-26936	16	20	help	help	AUX
fbem-26936	16	21	curb	curb	VERB
fbem-26936	16	22	unfair	unfair	ADJ
fbem-26936	16	23	market	market	NOUN
fbem-26936	16	24	practices	practice	NOUN
fbem-26936	16	25	and	and	CCONJ
fbem-26936	16	26	foster	foster	VERB
fbem-26936	16	27	orderly	orderly	ADJ
fbem-26936	16	28	and	and	CCONJ
fbem-26936	16	29	ethical	ethical	ADJ
fbem-26936	16	30	industry	industry	NOUN
fbem-26936	16	31	growth	growth	NOUN
fbem-26936	16	32	[	[	X
fbem-26936	16	33	4	4	NUM
fbem-26936	16	34	]	]	PUNCT
fbem-26936	16	35	.	.	PUNCT
fbem-26936	17	1	by	by	ADP
fbem-26936	17	2	setting	set	VERB
fbem-26936	17	3	such	such	ADJ
fbem-26936	17	4	standards	standard	NOUN
fbem-26936	17	5	,	,	PUNCT
fbem-26936	17	6	health	health	NOUN
fbem-26936	17	7	business	business	NOUN
fbem-26936	17	8	management	management	NOUN
fbem-26936	17	9	helps	help	VERB
fbem-26936	17	10	maintain	maintain	VERB
fbem-26936	17	11	a	a	DET
fbem-26936	17	12	level	level	NOUN
fbem-26936	17	13	playing	playing	NOUN
fbem-26936	17	14	field	field	NOUN
fbem-26936	17	15	and	and	CCONJ
fbem-26936	17	16	encourages	encourage	VERB
fbem-26936	17	17	fair	fair	ADJ
fbem-26936	17	18	competition	competition	NOUN
fbem-26936	17	19	,	,	PUNCT
fbem-26936	17	20	which	which	PRON
fbem-26936	17	21	is	be	AUX
fbem-26936	17	22	essential	essential	ADJ
fbem-26936	17	23	for	for	ADP
fbem-26936	17	24	the	the	DET
fbem-26936	17	25	healthy	healthy	ADJ
fbem-26936	17	26	evolution	evolution	NOUN
fbem-26936	17	27	of	of	ADP
fbem-26936	17	28	any	any	DET
fbem-26936	17	29	industry	industry	NOUN
fbem-26936	17	30	.	.	PUNCT
fbem-26936	18	1	furthermore	furthermore	ADV
fbem-26936	18	2	,	,	PUNCT
fbem-26936	18	3	this	this	DET
fbem-26936	18	4	management	management	NOUN
fbem-26936	18	5	focus	focus	NOUN
fbem-26936	18	6	extends	extend	VERB
fbem-26936	18	7	to	to	ADP
fbem-26936	18	8	enhancing	enhance	VERB
fbem-26936	18	9	the	the	DET
fbem-26936	18	10	quality	quality	NOUN
fbem-26936	18	11	of	of	ADP
fbem-26936	18	12	products	product	NOUN
fbem-26936	18	13	and	and	CCONJ
fbem-26936	18	14	services	service	NOUN
fbem-26936	18	15	to	to	PART
fbem-26936	18	16	meet	meet	VERB
fbem-26936	18	17	,	,	PUNCT
fbem-26936	18	18	and	and	CCONJ
fbem-26936	18	19	often	often	ADV
fbem-26936	18	20	exceed	exceed	VERB
fbem-26936	18	21	,	,	PUNCT
fbem-26936	18	22	consumer	consumer	NOUN
fbem-26936	18	23	expectations	expectation	NOUN
fbem-26936	18	24	.	.	PUNCT
fbem-26936	19	1	this	this	DET
fbem-26936	19	2	commitment	commitment	NOUN
fbem-26936	19	3	to	to	ADP
fbem-26936	19	4	quality	quality	NOUN
fbem-26936	19	5	fuels	fuel	NOUN
fbem-26936	19	6	innovation	innovation	NOUN
fbem-26936	19	7	within	within	ADP
fbem-26936	19	8	the	the	DET
fbem-26936	19	9	industry	industry	NOUN
fbem-26936	19	10	,	,	PUNCT
fbem-26936	19	11	pushing	push	VERB
fbem-26936	19	12	companies	company	NOUN
fbem-26936	19	13	to	to	PART
fbem-26936	19	14	invest	invest	VERB
fbem-26936	19	15	in	in	ADP
fbem-26936	19	16	technological	technological	ADJ
fbem-26936	19	17	advancements	advancement	NOUN
fbem-26936	19	18	and	and	CCONJ
fbem-26936	19	19	industrial	industrial	ADJ
fbem-26936	19	20	upgrades	upgrade	NOUN
fbem-26936	19	21	that	that	PRON
fbem-26936	19	22	lead	lead	VERB
fbem-26936	19	23	to	to	ADP
fbem-26936	19	24	more	more	ADV
fbem-26936	19	25	efficient	efficient	ADJ
fbem-26936	19	26	,	,	PUNCT
fbem-26936	19	27	effective	effective	ADJ
fbem-26936	19	28	,	,	PUNCT
fbem-26936	19	29	and	and	CCONJ
fbem-26936	19	30	user	user	NOUN
fbem-26936	19	31	-	-	PUNCT
fbem-26936	19	32	friendly	friendly	ADJ
fbem-26936	19	33	health	health	NOUN
fbem-26936	19	34	products	product	NOUN
fbem-26936	19	35	and	and	CCONJ
fbem-26936	19	36	services	service	NOUN
fbem-26936	19	37	.	.	PUNCT
fbem-26936	20	1	for	for	ADP
fbem-26936	20	2	instance	instance	NOUN
fbem-26936	20	3	,	,	PUNCT
fbem-26936	20	4	advancements	advancement	NOUN
fbem-26936	20	5	in	in	ADP
fbem-26936	20	6	biotechnology	biotechnology	NOUN
fbem-26936	20	7	and	and	CCONJ
fbem-26936	20	8	digital	digital	ADJ
fbem-26936	20	9	health	health	NOUN
fbem-26936	20	10	solutions	solution	NOUN
fbem-26936	20	11	exemplify	exemplify	VERB
fbem-26936	20	12	how	how	SCONJ
fbem-26936	20	13	companies	company	NOUN
fbem-26936	20	14	are	be	AUX
fbem-26936	20	15	leveraging	leverage	VERB
fbem-26936	20	16	cutting	cutting	NOUN
fbem-26936	20	17	-	-	PUNCT
fbem-26936	20	18	edge	edge	NOUN
fbem-26936	20	19	research	research	NOUN
fbem-26936	20	20	to	to	PART
fbem-26936	20	21	meet	meet	VERB
fbem-26936	20	22	consumer	consumer	NOUN
fbem-26936	20	23	health	health	NOUN
fbem-26936	20	24	needs	need	VERB
fbem-26936	20	25	more	more	ADV
fbem-26936	20	26	effectively	effectively	ADV
fbem-26936	20	27	.	.	PUNCT
fbem-26936	21	1	under	under	ADP
fbem-26936	21	2	the	the	DET
fbem-26936	21	3	auspices	auspex	NOUN
fbem-26936	21	4	of	of	ADP
fbem-26936	21	5	health	health	NOUN
fbem-26936	21	6	business	business	NOUN
fbem-26936	21	7	management	management	NOUN
fbem-26936	21	8	,	,	PUNCT
fbem-26936	21	9	companies	company	NOUN
fbem-26936	21	10	are	be	AUX
fbem-26936	21	11	driven	drive	VERB
fbem-26936	21	12	to	to	PART
fbem-26936	21	13	intensify	intensify	VERB
fbem-26936	21	14	their	their	PRON
fbem-26936	21	15	research	research	NOUN
fbem-26936	21	16	and	and	CCONJ
fbem-26936	21	17	development	development	NOUN
fbem-26936	21	18	efforts	effort	NOUN
fbem-26936	21	19	.	.	PUNCT
fbem-26936	22	1	this	this	PRON
fbem-26936	22	2	often	often	ADV
fbem-26936	22	3	involves	involve	VERB
fbem-26936	22	4	a	a	DET
fbem-26936	22	5	significant	significant	ADJ
fbem-26936	22	6	investment	investment	NOUN
fbem-26936	22	7	in	in	ADP
fbem-26936	22	8	improving	improve	VERB
fbem-26936	22	9	the	the	DET
fbem-26936	22	10	technological	technological	ADJ
fbem-26936	22	11	content	content	NOUN
fbem-26936	22	12	of	of	ADP
fbem-26936	22	13	products	product	NOUN
fbem-26936	22	14	,	,	PUNCT
fbem-26936	22	15	which	which	PRON
fbem-26936	22	16	can	can	AUX
fbem-26936	22	17	range	range	VERB
fbem-26936	22	18	from	from	ADP
fbem-26936	22	19	smarter	smart	ADJ
fbem-26936	22	20	health	health	NOUN
fbem-26936	22	21	monitoring	monitoring	NOUN
fbem-26936	22	22	devices	device	NOUN
fbem-26936	22	23	to	to	ADP
fbem-26936	22	24	more	more	ADV
fbem-26936	22	25	sustainable	sustainable	ADJ
fbem-26936	22	26	and	and	CCONJ
fbem-26936	22	27	effective	effective	ADJ
fbem-26936	22	28	health	health	NOUN
fbem-26936	22	29	supplements	supplement	NOUN
fbem-26936	22	30	[	[	X
fbem-26936	22	31	5	5	NUM
fbem-26936	22	32	-	-	SYM
fbem-26936	22	33	6	6	NUM
fbem-26936	22	34	]	]	PUNCT
fbem-26936	22	35	.	.	PUNCT
fbem-26936	23	1	additionally	additionally	ADV
fbem-26936	23	2	,	,	PUNCT
fbem-26936	23	3	businesses	business	NOUN
fbem-26936	23	4	strive	strive	VERB
fbem-26936	23	5	to	to	PART
fbem-26936	23	6	optimize	optimize	VERB
fbem-26936	23	7	service	service	NOUN
fbem-26936	23	8	procedures	procedure	NOUN
fbem-26936	23	9	,	,	PUNCT
fbem-26936	23	10	ensuring	ensure	VERB
fbem-26936	23	11	that	that	SCONJ
fbem-26936	23	12	customer	customer	NOUN
fbem-26936	23	13	interactions	interaction	NOUN
fbem-26936	23	14	are	be	AUX
fbem-26936	23	15	as	as	ADV
fbem-26936	23	16	efficient	efficient	ADJ
fbem-26936	23	17	and	and	CCONJ
fbem-26936	23	18	pleasant	pleasant	ADJ
fbem-26936	23	19	as	as	ADP
fbem-26936	23	20	possible	possible	ADJ
fbem-26936	23	21	.	.	PUNCT
fbem-26936	24	1	these	these	DET
fbem-26936	24	2	improvements	improvement	NOUN
fbem-26936	24	3	not	not	PART
fbem-26936	24	4	only	only	ADV
fbem-26936	24	5	enhance	enhance	VERB
fbem-26936	24	6	the	the	DET
fbem-26936	24	7	consumer	consumer	NOUN
fbem-26936	24	8	experience	experience	NOUN
fbem-26936	24	9	but	but	CCONJ
fbem-26936	24	10	also	also	ADV
fbem-26936	24	11	streamline	streamline	VERB
fbem-26936	24	12	operations	operation	NOUN
fbem-26936	24	13	and	and	CCONJ
fbem-26936	24	14	increase	increase	VERB
fbem-26936	24	15	profitability	profitability	NOUN
fbem-26936	24	16	.	.	PUNCT
fbem-26936	25	1	overall	overall	ADV
fbem-26936	25	2	,	,	PUNCT
fbem-26936	25	3	the	the	DET
fbem-26936	25	4	influence	influence	NOUN
fbem-26936	25	5	of	of	ADP
fbem-26936	25	6	health	health	NOUN
fbem-26936	25	7	business	business	NOUN
fbem-26936	25	8	management	management	NOUN
fbem-26936	25	9	promotes	promote	VERB
fbem-26936	25	10	a	a	DET
fbem-26936	25	11	dynamic	dynamic	ADJ
fbem-26936	25	12	and	and	CCONJ
fbem-26936	25	13	progressive	progressive	ADJ
fbem-26936	25	14	industry	industry	NOUN
fbem-26936	25	15	environment	environment	NOUN
fbem-26936	25	16	.	.	PUNCT
fbem-26936	26	1	it	it	PRON
fbem-26936	26	2	motivates	motivate	VERB
fbem-26936	26	3	companies	company	NOUN
fbem-26936	26	4	to	to	PART
fbem-26936	26	5	continually	continually	ADV
fbem-26936	26	6	refine	refine	VERB
fbem-26936	26	7	their	their	PRON
fbem-26936	26	8	offerings	offering	NOUN
fbem-26936	26	9	and	and	CCONJ
fbem-26936	26	10	operational	operational	ADJ
fbem-26936	26	11	methods	method	NOUN
fbem-26936	26	12	,	,	PUNCT
fbem-26936	26	13	ultimately	ultimately	ADV
fbem-26936	26	14	contributing	contribute	VERB
fbem-26936	26	15	to	to	ADP
fbem-26936	26	16	a	a	DET
fbem-26936	26	17	vibrant	vibrant	ADJ
fbem-26936	26	18	and	and	CCONJ
fbem-26936	26	19	innovative	innovative	ADJ
fbem-26936	26	20	industry	industry	NOUN
fbem-26936	26	21	trajectory	trajectory	NOUN
fbem-26936	26	22	.	.	PUNCT
fbem-26936	27	1	this	this	DET
fbem-26936	27	2	ongoing	ongoing	ADJ
fbem-26936	27	3	evolution	evolution	NOUN
fbem-26936	27	4	is	be	AUX
fbem-26936	27	5	vital	vital	ADJ
fbem-26936	27	6	for	for	ADP
fbem-26936	27	7	sustaining	sustain	VERB
fbem-26936	27	8	the	the	DET
fbem-26936	27	9	industry	industry	NOUN
fbem-26936	27	10	's	's	PART
fbem-26936	27	11	growth	growth	NOUN
fbem-26936	27	12	and	and	CCONJ
fbem-26936	27	13	its	its	PRON
fbem-26936	27	14	ability	ability	NOUN
fbem-26936	27	15	to	to	PART
fbem-26936	27	16	contribute	contribute	VERB
fbem-26936	27	17	effectively	effectively	ADV
fbem-26936	27	18	to	to	ADP
fbem-26936	27	19	the	the	DET
fbem-26936	27	20	global	global	ADJ
fbem-26936	27	21	economy	economy	NOUN
fbem-26936	27	22	and	and	CCONJ
fbem-26936	27	23	public	public	ADJ
fbem-26936	27	24	health.2	health.2	NOUN
fbem-26936	27	25	.	.	PUNCT
fbem-26936	28	1	foundations	foundation	NOUN
fbem-26936	28	2	of	of	ADP
fbem-26936	28	3	brand	brand	NOUN
fbem-26936	28	4	shaping	shape	VERB
fbem-26936	28	5	2	2	NUM
fbem-26936	28	6	.	.	PUNCT
fbem-26936	28	7	foundation	foundation	NOUN
fbem-26936	28	8	of	of	ADP
fbem-26936	28	9	brand	brand	NOUN
fbem-26936	28	10	building	build	VERB
fbem-26936	28	11	2.1	2.1	NUM
fbem-26936	28	12	.	.	PUNCT
fbem-26936	28	13	defining	define	VERB
fbem-26936	28	14	core	core	ADJ
fbem-26936	28	15	values	value	NOUN
fbem-26936	28	16	core	core	NOUN
fbem-26936	28	17	values	value	NOUN
fbem-26936	28	18	such	such	ADJ
fbem-26936	28	19	as	as	ADP
fbem-26936	28	20	health	health	NOUN
fbem-26936	28	21	,	,	PUNCT
fbem-26936	28	22	safety	safety	NOUN
fbem-26936	28	23	,	,	PUNCT
fbem-26936	28	24	and	and	CCONJ
fbem-26936	28	25	care	care	NOUN
fbem-26936	28	26	are	be	AUX
fbem-26936	28	27	not	not	PART
fbem-26936	28	28	only	only	ADV
fbem-26936	28	29	objectives	objective	NOUN
fbem-26936	28	30	but	but	CCONJ
fbem-26936	28	31	also	also	ADV
fbem-26936	28	32	pillars	pillar	VERB
fbem-26936	28	33	within	within	ADP
fbem-26936	28	34	the	the	DET
fbem-26936	28	35	health	health	NOUN
fbem-26936	28	36	business	business	NOUN
fbem-26936	28	37	sector	sector	NOUN
fbem-26936	28	38	that	that	PRON
fbem-26936	28	39	resonate	resonate	VERB
fbem-26936	28	40	deeply	deeply	ADV
fbem-26936	28	41	with	with	ADP
fbem-26936	28	42	contemporary	contemporary	ADJ
fbem-26936	28	43	societal	societal	ADJ
fbem-26936	28	44	norms	norm	NOUN
fbem-26936	28	45	and	and	CCONJ
fbem-26936	28	46	consumer	consumer	NOUN
fbem-26936	28	47	expectations	expectation	NOUN
fbem-26936	28	48	.	.	PUNCT
fbem-26936	29	1	these	these	DET
fbem-26936	29	2	values	value	NOUN
fbem-26936	29	3	underpin	underpin	VERB
fbem-26936	29	4	a	a	DET
fbem-26936	29	5	brand	brand	NOUN
fbem-26936	29	6	's	's	PART
fbem-26936	29	7	operational	operational	ADJ
fbem-26936	29	8	ethos	ethos	NOUN
fbem-26936	29	9	and	and	CCONJ
fbem-26936	29	10	guide	guide	VERB
fbem-26936	29	11	its	its	PRON
fbem-26936	29	12	strategic	strategic	ADJ
fbem-26936	29	13	decisions	decision	NOUN
fbem-26936	29	14	,	,	PUNCT
fbem-26936	29	15	ensuring	ensure	VERB
fbem-26936	29	16	that	that	SCONJ
fbem-26936	29	17	every	every	DET
fbem-26936	29	18	product	product	NOUN
fbem-26936	29	19	or	or	CCONJ
fbem-26936	29	20	service	service	NOUN
fbem-26936	29	21	aligns	align	VERB
fbem-26936	29	22	with	with	ADP
fbem-26936	29	23	these	these	DET
fbem-26936	29	24	foundational	foundational	ADJ
fbem-26936	29	25	principles	principle	NOUN
fbem-26936	29	26	.	.	PUNCT
fbem-26936	30	1	for	for	ADP
fbem-26936	30	2	instance	instance	NOUN
fbem-26936	30	3	,	,	PUNCT
fbem-26936	30	4	a	a	DET
fbem-26936	30	5	brand	brand	NOUN
fbem-26936	30	6	specializing	specialize	VERB
fbem-26936	30	7	in	in	ADP
fbem-26936	30	8	healthy	healthy	ADJ
fbem-26936	30	9	foods	food	NOUN
fbem-26936	30	10	may	may	AUX
fbem-26936	30	11	prioritize	prioritize	VERB
fbem-26936	30	12	core	core	ADJ
fbem-26936	30	13	values	value	NOUN
fbem-26936	30	14	that	that	PRON
fbem-26936	30	15	focus	focus	VERB
fbem-26936	30	16	on	on	ADP
fbem-26936	30	17	providing	provide	VERB
fbem-26936	30	18	“	"	PUNCT
fbem-26936	30	19	safe	safe	ADJ
fbem-26936	30	20	,	,	PUNCT
fbem-26936	30	21	nutritious	nutritious	ADJ
fbem-26936	30	22	,	,	PUNCT
fbem-26936	30	23	and	and	CCONJ
fbem-26936	30	24	delicious	delicious	ADJ
fbem-26936	30	25	food	food	NOUN
fbem-26936	30	26	.	.	PUNCT
fbem-26936	30	27	”	"	PUNCT
fbem-26936	31	1	these	these	DET
fbem-26936	31	2	core	core	ADJ
fbem-26936	31	3	values	value	NOUN
fbem-26936	31	4	serve	serve	VERB
fbem-26936	31	5	multiple	multiple	ADJ
fbem-26936	31	6	purposes	purpose	NOUN
fbem-26936	31	7	:	:	PUNCT
fbem-26936	31	8	they	they	PRON
fbem-26936	31	9	help	help	VERB
fbem-26936	31	10	the	the	DET
fbem-26936	31	11	company	company	NOUN
fbem-26936	31	12	highlight	highlight	VERB
fbem-26936	31	13	its	its	PRON
fbem-26936	31	14	310	310	NUM
fbem-26936	31	15	strengths	strength	NOUN
fbem-26936	31	16	in	in	ADP
fbem-26936	31	17	a	a	DET
fbem-26936	31	18	crowded	crowded	ADJ
fbem-26936	31	19	marketplace	marketplace	NOUN
fbem-26936	31	20	,	,	PUNCT
fbem-26936	31	21	attract	attract	VERB
fbem-26936	31	22	consumers	consumer	NOUN
fbem-26936	31	23	looking	look	VERB
fbem-26936	31	24	for	for	ADP
fbem-26936	31	25	trustworthy	trustworthy	ADJ
fbem-26936	31	26	health	health	NOUN
fbem-26936	31	27	solutions	solution	NOUN
fbem-26936	31	28	,	,	PUNCT
fbem-26936	31	29	and	and	CCONJ
fbem-26936	31	30	foster	foster	VERB
fbem-26936	31	31	a	a	DET
fbem-26936	31	32	brand	brand	NOUN
fbem-26936	31	33	image	image	NOUN
fbem-26936	31	34	steeped	steep	VERB
fbem-26936	31	35	in	in	ADP
fbem-26936	31	36	responsibility	responsibility	NOUN
fbem-26936	31	37	and	and	CCONJ
fbem-26936	31	38	consumer	consumer	NOUN
fbem-26936	31	39	welfare	welfare	NOUN
fbem-26936	31	40	[	[	X
fbem-26936	31	41	7	7	NUM
fbem-26936	31	42	-	-	SYM
fbem-26936	31	43	8	8	NUM
fbem-26936	31	44	]	]	PUNCT
fbem-26936	31	45	.	.	PUNCT
fbem-26936	32	1	moreover	moreover	ADV
fbem-26936	32	2	,	,	PUNCT
fbem-26936	32	3	by	by	ADP
fbem-26936	32	4	consistently	consistently	ADV
fbem-26936	32	5	communicating	communicate	VERB
fbem-26936	32	6	these	these	DET
fbem-26936	32	7	values	value	NOUN
fbem-26936	32	8	,	,	PUNCT
fbem-26936	32	9	a	a	DET
fbem-26936	32	10	company	company	NOUN
fbem-26936	32	11	can	can	AUX
fbem-26936	32	12	more	more	ADV
fbem-26936	32	13	effectively	effectively	ADV
fbem-26936	32	14	connect	connect	VERB
fbem-26936	32	15	with	with	ADP
fbem-26936	32	16	its	its	PRON
fbem-26936	32	17	target	target	NOUN
fbem-26936	32	18	audience	audience	NOUN
fbem-26936	32	19	on	on	ADP
fbem-26936	32	20	an	an	DET
fbem-26936	32	21	emotional	emotional	ADJ
fbem-26936	32	22	level	level	NOUN
fbem-26936	32	23	.	.	PUNCT
fbem-26936	33	1	this	this	DET
fbem-26936	33	2	emotional	emotional	ADJ
fbem-26936	33	3	connection	connection	NOUN
fbem-26936	33	4	is	be	AUX
fbem-26936	33	5	crucial	crucial	ADJ
fbem-26936	33	6	in	in	ADP
fbem-26936	33	7	building	build	VERB
fbem-26936	33	8	brand	brand	NOUN
fbem-26936	33	9	loyalty	loyalty	NOUN
fbem-26936	33	10	and	and	CCONJ
fbem-26936	33	11	can	can	AUX
fbem-26936	33	12	significantly	significantly	ADV
fbem-26936	33	13	influence	influence	VERB
fbem-26936	33	14	consumer	consumer	NOUN
fbem-26936	33	15	behavior	behavior	NOUN
fbem-26936	33	16	.	.	PUNCT
fbem-26936	34	1	consumers	consumer	NOUN
fbem-26936	34	2	tend	tend	VERB
fbem-26936	34	3	to	to	PART
fbem-26936	34	4	return	return	VERB
fbem-26936	34	5	to	to	ADP
fbem-26936	34	6	brands	brand	NOUN
fbem-26936	34	7	that	that	SCONJ
fbem-26936	34	8	they	they	PRON
fbem-26936	34	9	feel	feel	VERB
fbem-26936	34	10	share	share	VERB
fbem-26936	34	11	their	their	PRON
fbem-26936	34	12	personal	personal	ADJ
fbem-26936	34	13	values	value	NOUN
fbem-26936	34	14	and	and	CCONJ
fbem-26936	34	15	can	can	AUX
fbem-26936	34	16	be	be	AUX
fbem-26936	34	17	trusted	trust	VERB
fbem-26936	34	18	to	to	PART
fbem-26936	34	19	meet	meet	VERB
fbem-26936	34	20	their	their	PRON
fbem-26936	34	21	health	health	NOUN
fbem-26936	34	22	and	and	CCONJ
fbem-26936	34	23	safety	safety	NOUN
fbem-26936	34	24	needs	need	VERB
fbem-26936	34	25	consistently	consistently	ADV
fbem-26936	34	26	.	.	PUNCT
fbem-26936	35	1	in	in	ADP
fbem-26936	35	2	the	the	DET
fbem-26936	35	3	process	process	NOUN
fbem-26936	35	4	of	of	ADP
fbem-26936	35	5	refining	refining	NOUN
fbem-26936	35	6	and	and	CCONJ
fbem-26936	35	7	articulating	articulate	VERB
fbem-26936	35	8	these	these	DET
fbem-26936	35	9	values	value	NOUN
fbem-26936	35	10	,	,	PUNCT
fbem-26936	35	11	companies	company	NOUN
fbem-26936	35	12	have	have	VERB
fbem-26936	35	13	the	the	DET
fbem-26936	35	14	opportunity	opportunity	NOUN
fbem-26936	35	15	to	to	PART
fbem-26936	35	16	broadcast	broadcast	VERB
fbem-26936	35	17	their	their	PRON
fbem-26936	35	18	brand	brand	NOUN
fbem-26936	35	19	philosophy	philosophy	NOUN
fbem-26936	35	20	,	,	PUNCT
fbem-26936	35	21	not	not	PART
fbem-26936	35	22	just	just	ADV
fbem-26936	35	23	through	through	ADP
fbem-26936	35	24	traditional	traditional	ADJ
fbem-26936	35	25	marketing	marketing	NOUN
fbem-26936	35	26	channels	channel	NOUN
fbem-26936	35	27	but	but	CCONJ
fbem-26936	35	28	also	also	ADV
fbem-26936	35	29	through	through	ADP
fbem-26936	35	30	community	community	NOUN
fbem-26936	35	31	engagement	engagement	NOUN
fbem-26936	35	32	and	and	CCONJ
fbem-26936	35	33	social	social	ADJ
fbem-26936	35	34	responsibility	responsibility	NOUN
fbem-26936	35	35	initiatives	initiative	NOUN
fbem-26936	35	36	.	.	PUNCT
fbem-26936	36	1	these	these	DET
fbem-26936	36	2	activities	activity	NOUN
fbem-26936	36	3	help	help	VERB
fbem-26936	36	4	reinforce	reinforce	VERB
fbem-26936	36	5	the	the	DET
fbem-26936	36	6	brand	brand	NOUN
fbem-26936	36	7	’s	’s	PART
fbem-26936	36	8	values	value	NOUN
fbem-26936	36	9	and	and	CCONJ
fbem-26936	36	10	demonstrate	demonstrate	VERB
fbem-26936	36	11	its	its	PRON
fbem-26936	36	12	commitment	commitment	NOUN
fbem-26936	36	13	to	to	ADP
fbem-26936	36	14	these	these	DET
fbem-26936	36	15	ideals	ideal	NOUN
fbem-26936	36	16	,	,	PUNCT
fbem-26936	36	17	further	far	ADV
fbem-26936	36	18	solidifying	solidify	VERB
fbem-26936	36	19	consumer	consumer	NOUN
fbem-26936	36	20	trust	trust	NOUN
fbem-26936	36	21	and	and	CCONJ
fbem-26936	36	22	loyalty	loyalty	NOUN
fbem-26936	36	23	.	.	PUNCT
fbem-26936	37	1	additionally	additionally	ADV
fbem-26936	37	2	,	,	PUNCT
fbem-26936	37	3	in	in	ADP
fbem-26936	37	4	today	today	NOUN
fbem-26936	37	5	’s	’s	PART
fbem-26936	37	6	digital	digital	ADJ
fbem-26936	37	7	age	age	NOUN
fbem-26936	37	8	,	,	PUNCT
fbem-26936	37	9	these	these	DET
fbem-26936	37	10	core	core	ADJ
fbem-26936	37	11	values	value	NOUN
fbem-26936	37	12	can	can	AUX
fbem-26936	37	13	be	be	AUX
fbem-26936	37	14	leveraged	leverage	VERB
fbem-26936	37	15	through	through	ADP
fbem-26936	37	16	social	social	ADJ
fbem-26936	37	17	media	medium	NOUN
fbem-26936	37	18	and	and	CCONJ
fbem-26936	37	19	content	content	NOUN
fbem-26936	37	20	marketing	marketing	NOUN
fbem-26936	37	21	,	,	PUNCT
fbem-26936	37	22	enabling	enable	VERB
fbem-26936	37	23	brands	brand	NOUN
fbem-26936	37	24	to	to	PART
fbem-26936	37	25	reach	reach	VERB
fbem-26936	37	26	a	a	DET
fbem-26936	37	27	broader	broad	ADJ
fbem-26936	37	28	audience	audience	NOUN
fbem-26936	37	29	and	and	CCONJ
fbem-26936	37	30	engage	engage	VERB
fbem-26936	37	31	with	with	ADP
fbem-26936	37	32	consumers	consumer	NOUN
fbem-26936	37	33	more	more	ADV
fbem-26936	37	34	directly	directly	ADV
fbem-26936	37	35	and	and	CCONJ
fbem-26936	37	36	personally	personally	ADV
fbem-26936	38	1	[	[	X
fbem-26936	38	2	9	9	NUM
fbem-26936	38	3	]	]	PUNCT
fbem-26936	38	4	.	.	PUNCT
fbem-26936	39	1	this	this	DET
fbem-26936	39	2	strategy	strategy	NOUN
fbem-26936	39	3	not	not	PART
fbem-26936	39	4	only	only	ADV
fbem-26936	39	5	enhances	enhance	VERB
fbem-26936	39	6	brand	brand	NOUN
fbem-26936	39	7	visibility	visibility	NOUN
fbem-26936	39	8	but	but	CCONJ
fbem-26936	39	9	also	also	ADV
fbem-26936	39	10	enables	enable	VERB
fbem-26936	39	11	real	real	ADJ
fbem-26936	39	12	-	-	PUNCT
fbem-26936	39	13	time	time	NOUN
fbem-26936	39	14	feedback	feedback	NOUN
fbem-26936	39	15	and	and	CCONJ
fbem-26936	39	16	interaction	interaction	NOUN
fbem-26936	39	17	,	,	PUNCT
fbem-26936	39	18	which	which	PRON
fbem-26936	39	19	can	can	AUX
fbem-26936	39	20	be	be	AUX
fbem-26936	39	21	used	use	VERB
fbem-26936	39	22	to	to	ADP
fbem-26936	39	23	fine	fine	ADJ
fbem-26936	39	24	-	-	PUNCT
fbem-26936	39	25	tune	tune	NOUN
fbem-26936	39	26	offerings	offering	NOUN
fbem-26936	39	27	and	and	CCONJ
fbem-26936	39	28	improve	improve	VERB
fbem-26936	39	29	consumer	consumer	NOUN
fbem-26936	39	30	satisfaction	satisfaction	NOUN
fbem-26936	39	31	.	.	PUNCT
fbem-26936	40	1	ultimately	ultimately	ADV
fbem-26936	40	2	,	,	PUNCT
fbem-26936	40	3	well	well	ADV
fbem-26936	40	4	-	-	PUNCT
fbem-26936	40	5	defined	define	VERB
fbem-26936	40	6	and	and	CCONJ
fbem-26936	40	7	authentically	authentically	ADV
fbem-26936	40	8	communicated	communicate	VERB
fbem-26936	40	9	core	core	NOUN
fbem-26936	40	10	values	value	NOUN
fbem-26936	40	11	are	be	AUX
fbem-26936	40	12	instrumental	instrumental	ADJ
fbem-26936	40	13	in	in	ADP
fbem-26936	40	14	developing	develop	VERB
fbem-26936	40	15	a	a	DET
fbem-26936	40	16	strong	strong	ADJ
fbem-26936	40	17	,	,	PUNCT
fbem-26936	40	18	enduring	endure	VERB
fbem-26936	40	19	brand	brand	NOUN
fbem-26936	40	20	that	that	PRON
fbem-26936	40	21	resonates	resonate	VERB
fbem-26936	40	22	with	with	ADP
fbem-26936	40	23	consumers	consumer	NOUN
fbem-26936	40	24	and	and	CCONJ
fbem-26936	40	25	stands	stand	VERB
fbem-26936	40	26	out	out	ADP
fbem-26936	40	27	in	in	ADP
fbem-26936	40	28	the	the	DET
fbem-26936	40	29	competitive	competitive	ADJ
fbem-26936	40	30	health	health	NOUN
fbem-26936	40	31	market	market	NOUN
fbem-26936	40	32	.	.	PUNCT
fbem-26936	41	1	2.2	2.2	NUM
fbem-26936	41	2	.	.	PUNCT
fbem-26936	42	1	designing	design	VERB
fbem-26936	42	2	brand	brand	NOUN
fbem-26936	42	3	image	image	NOUN
fbem-26936	42	4	to	to	PART
fbem-26936	42	5	effectively	effectively	ADV
fbem-26936	42	6	reflect	reflect	VERB
fbem-26936	42	7	a	a	DET
fbem-26936	42	8	brand	brand	NOUN
fbem-26936	42	9	's	's	PART
fbem-26936	42	10	core	core	NOUN
fbem-26936	42	11	values	value	NOUN
fbem-26936	42	12	visually	visually	ADV
fbem-26936	42	13	,	,	PUNCT
fbem-26936	42	14	it	it	PRON
fbem-26936	42	15	is	be	AUX
fbem-26936	42	16	essential	essential	ADJ
fbem-26936	42	17	to	to	PART
fbem-26936	42	18	incorporate	incorporate	VERB
fbem-26936	42	19	elements	element	NOUN
fbem-26936	42	20	such	such	ADJ
fbem-26936	42	21	as	as	ADP
fbem-26936	42	22	health	health	NOUN
fbem-26936	42	23	,	,	PUNCT
fbem-26936	42	24	safety	safety	NOUN
fbem-26936	42	25	,	,	PUNCT
fbem-26936	42	26	care	care	NOUN
fbem-26936	42	27	,	,	PUNCT
fbem-26936	42	28	and	and	CCONJ
fbem-26936	42	29	responsibility	responsibility	NOUN
fbem-26936	42	30	into	into	ADP
fbem-26936	42	31	the	the	DET
fbem-26936	42	32	brand	brand	NOUN
fbem-26936	42	33	’s	’s	PART
fbem-26936	42	34	image	image	NOUN
fbem-26936	42	35	.	.	PUNCT
fbem-26936	43	1	this	this	DET
fbem-26936	43	2	integration	integration	NOUN
fbem-26936	43	3	of	of	ADP
fbem-26936	43	4	visual	visual	ADJ
fbem-26936	43	5	and	and	CCONJ
fbem-26936	43	6	intangible	intangible	ADJ
fbem-26936	43	7	elements	element	NOUN
fbem-26936	43	8	results	result	VERB
fbem-26936	43	9	in	in	ADP
fbem-26936	43	10	a	a	DET
fbem-26936	43	11	design	design	NOUN
fbem-26936	43	12	that	that	PRON
fbem-26936	43	13	resonates	resonate	VERB
fbem-26936	43	14	emotionally	emotionally	ADV
fbem-26936	43	15	with	with	ADP
fbem-26936	43	16	consumers	consumer	NOUN
fbem-26936	43	17	,	,	PUNCT
fbem-26936	43	18	capturing	capture	VERB
fbem-26936	43	19	their	their	PRON
fbem-26936	43	20	attention	attention	NOUN
fbem-26936	43	21	while	while	SCONJ
fbem-26936	43	22	also	also	ADV
fbem-26936	43	23	displaying	display	VERB
fbem-26936	43	24	the	the	DET
fbem-26936	43	25	unique	unique	ADJ
fbem-26936	43	26	charm	charm	NOUN
fbem-26936	43	27	of	of	ADP
fbem-26936	43	28	the	the	DET
fbem-26936	43	29	brand	brand	NOUN
fbem-26936	43	30	,	,	PUNCT
fbem-26936	43	31	as	as	SCONJ
fbem-26936	43	32	depicted	depict	VERB
fbem-26936	43	33	in	in	ADP
fbem-26936	43	34	figure	figure	NOUN
fbem-26936	43	35	1	1	NUM
fbem-26936	43	36	.	.	PUNCT
fbem-26936	44	1	consumers	consumer	NOUN
fbem-26936	44	2	today	today	NOUN
fbem-26936	44	3	place	place	VERB
fbem-26936	44	4	a	a	DET
fbem-26936	44	5	premium	premium	NOUN
fbem-26936	44	6	on	on	ADP
fbem-26936	44	7	the	the	DET
fbem-26936	44	8	safety	safety	NOUN
fbem-26936	44	9	and	and	CCONJ
fbem-26936	44	10	health	health	NOUN
fbem-26936	44	11	benefits	benefit	NOUN
fbem-26936	44	12	of	of	ADP
fbem-26936	44	13	products	product	NOUN
fbem-26936	44	14	.	.	PUNCT
fbem-26936	45	1	in	in	ADP
fbem-26936	45	2	the	the	DET
fbem-26936	45	3	health	health	NOUN
fbem-26936	45	4	business	business	NOUN
fbem-26936	45	5	sector	sector	NOUN
fbem-26936	45	6	,	,	PUNCT
fbem-26936	45	7	employing	employ	VERB
fbem-26936	45	8	natural	natural	ADJ
fbem-26936	45	9	,	,	PUNCT
fbem-26936	45	10	fresh	fresh	ADJ
fbem-26936	45	11	color	color	NOUN
fbem-26936	45	12	schemes	scheme	NOUN
fbem-26936	45	13	and	and	CCONJ
fbem-26936	45	14	simple	simple	ADJ
fbem-26936	45	15	,	,	PUNCT
fbem-26936	45	16	memorable	memorable	ADJ
fbem-26936	45	17	brand	brand	NOUN
fbem-26936	45	18	names	name	NOUN
fbem-26936	45	19	can	can	AUX
fbem-26936	45	20	appeal	appeal	VERB
fbem-26936	45	21	to	to	ADP
fbem-26936	45	22	consumer	consumer	NOUN
fbem-26936	45	23	aesthetics	aesthetic	NOUN
fbem-26936	45	24	.	.	PUNCT
fbem-26936	46	1	successful	successful	ADJ
fbem-26936	46	2	brand	brand	NOUN
fbem-26936	46	3	image	image	NOUN
fbem-26936	46	4	designs	design	NOUN
fbem-26936	46	5	not	not	PART
fbem-26936	46	6	only	only	ADV
fbem-26936	46	7	highlight	highlight	VERB
fbem-26936	46	8	the	the	DET
fbem-26936	46	9	brand	brand	NOUN
fbem-26936	46	10	's	's	PART
fbem-26936	46	11	values	value	NOUN
fbem-26936	46	12	but	but	CCONJ
fbem-26936	46	13	also	also	ADV
fbem-26936	46	14	enhance	enhance	VERB
fbem-26936	46	15	consumer	consumer	NOUN
fbem-26936	46	16	attachment	attachment	NOUN
fbem-26936	46	17	to	to	ADP
fbem-26936	46	18	the	the	DET
fbem-26936	46	19	brand	brand	NOUN
fbem-26936	46	20	.	.	PUNCT
fbem-26936	47	1	figure	figure	NOUN
fbem-26936	47	2	1	1	NUM
fbem-26936	47	3	.	.	PUNCT
fbem-26936	48	1	methods	method	NOUN
fbem-26936	48	2	of	of	ADP
fbem-26936	48	3	designing	design	VERB
fbem-26936	48	4	brand	brand	NOUN
fbem-26936	48	5	image	image	NOUN
fbem-26936	48	6	2.3	2.3	NUM
fbem-26936	48	7	.	.	PUNCT
fbem-26936	48	8	spreading	spread	VERB
fbem-26936	48	9	brand	brand	NOUN
fbem-26936	48	10	stories	story	NOUN
fbem-26936	48	11	brand	brand	NOUN
fbem-26936	48	12	stories	story	NOUN
fbem-26936	48	13	are	be	AUX
fbem-26936	48	14	a	a	DET
fbem-26936	48	15	powerful	powerful	ADJ
fbem-26936	48	16	medium	medium	NOUN
fbem-26936	48	17	through	through	ADP
fbem-26936	48	18	which	which	PRON
fbem-26936	48	19	a	a	DET
fbem-26936	48	20	brand	brand	NOUN
fbem-26936	48	21	can	can	AUX
fbem-26936	48	22	communicate	communicate	VERB
fbem-26936	48	23	its	its	PRON
fbem-26936	48	24	values	value	NOUN
fbem-26936	48	25	and	and	CCONJ
fbem-26936	48	26	chronicle	chronicle	VERB
fbem-26936	48	27	its	its	PRON
fbem-26936	48	28	growth	growth	NOUN
fbem-26936	48	29	.	.	PUNCT
fbem-26936	49	1	in	in	ADP
fbem-26936	49	2	the	the	DET
fbem-26936	49	3	realm	realm	NOUN
fbem-26936	49	4	of	of	ADP
fbem-26936	49	5	health	health	NOUN
fbem-26936	49	6	business	business	NOUN
fbem-26936	49	7	management	management	NOUN
fbem-26936	49	8	,	,	PUNCT
fbem-26936	49	9	disseminating	disseminate	VERB
fbem-26936	49	10	these	these	DET
fbem-26936	49	11	stories	story	NOUN
fbem-26936	49	12	can	can	AUX
fbem-26936	49	13	bridge	bridge	VERB
fbem-26936	49	14	the	the	DET
fbem-26936	49	15	gap	gap	NOUN
fbem-26936	49	16	between	between	ADP
fbem-26936	49	17	consumers	consumer	NOUN
fbem-26936	49	18	and	and	CCONJ
fbem-26936	49	19	the	the	DET
fbem-26936	49	20	brand	brand	NOUN
fbem-26936	49	21	,	,	PUNCT
fbem-26936	49	22	spreading	spread	VERB
fbem-26936	49	23	its	its	PRON
fbem-26936	49	24	philosophy	philosophy	NOUN
fbem-26936	49	25	and	and	CCONJ
fbem-26936	49	26	enhancing	enhance	VERB
fbem-26936	49	27	its	its	PRON
fbem-26936	49	28	influence	influence	NOUN
fbem-26936	49	29	[	[	X
fbem-26936	49	30	10	10	NUM
fbem-26936	49	31	]	]	PUNCT
fbem-26936	49	32	.	.	PUNCT
fbem-26936	50	1	by	by	ADP
fbem-26936	50	2	narrating	narrate	VERB
fbem-26936	50	3	the	the	DET
fbem-26936	50	4	brand	brand	NOUN
fbem-26936	50	5	's	's	PART
fbem-26936	50	6	origins	origin	NOUN
fbem-26936	50	7	,	,	PUNCT
fbem-26936	50	8	development	development	NOUN
fbem-26936	50	9	,	,	PUNCT
fbem-26936	50	10	and	and	CCONJ
fbem-26936	50	11	success	success	NOUN
fbem-26936	50	12	stories	story	NOUN
fbem-26936	50	13	,	,	PUNCT
fbem-26936	50	14	companies	company	NOUN
fbem-26936	50	15	provide	provide	VERB
fbem-26936	50	16	a	a	DET
fbem-26936	50	17	channel	channel	NOUN
fbem-26936	50	18	through	through	ADP
fbem-26936	50	19	which	which	PRON
fbem-26936	50	20	consumers	consumer	NOUN
fbem-26936	50	21	can	can	AUX
fbem-26936	50	22	understand	understand	VERB
fbem-26936	50	23	and	and	CCONJ
fbem-26936	50	24	connect	connect	VERB
fbem-26936	50	25	with	with	ADP
fbem-26936	50	26	the	the	DET
fbem-26936	50	27	brand	brand	NOUN
fbem-26936	50	28	on	on	ADP
fbem-26936	50	29	a	a	DET
fbem-26936	50	30	deeper	deep	ADJ
fbem-26936	50	31	level	level	NOUN
fbem-26936	50	32	.	.	PUNCT
fbem-26936	51	1	for	for	ADP
fbem-26936	51	2	example	example	NOUN
fbem-26936	51	3	,	,	PUNCT
fbem-26936	51	4	a	a	DET
fbem-26936	51	5	health	health	NOUN
fbem-26936	51	6	technology	technology	NOUN
fbem-26936	51	7	company	company	NOUN
fbem-26936	51	8	might	might	AUX
fbem-26936	51	9	share	share	VERB
fbem-26936	51	10	how	how	SCONJ
fbem-26936	51	11	its	its	PRON
fbem-26936	51	12	innovations	innovation	NOUN
fbem-26936	51	13	in	in	ADP
fbem-26936	51	14	healthcare	healthcare	NOUN
fbem-26936	51	15	have	have	AUX
fbem-26936	51	16	solved	solve	VERB
fbem-26936	51	17	widespread	widespread	ADJ
fbem-26936	51	18	health	health	NOUN
fbem-26936	51	19	issues	issue	NOUN
fbem-26936	51	20	,	,	PUNCT
fbem-26936	51	21	thereby	thereby	ADV
fbem-26936	51	22	showcasing	showcase	VERB
fbem-26936	51	23	its	its	PRON
fbem-26936	51	24	technological	technological	ADJ
fbem-26936	51	25	prowess	prowess	NOUN
fbem-26936	51	26	and	and	CCONJ
fbem-26936	51	27	commitment	commitment	NOUN
fbem-26936	51	28	to	to	ADP
fbem-26936	51	29	societal	societal	ADJ
fbem-26936	51	30	welfare	welfare	NOUN
fbem-26936	51	31	,	,	PUNCT
fbem-26936	51	32	which	which	PRON
fbem-26936	51	33	in	in	ADP
fbem-26936	51	34	turn	turn	NOUN
fbem-26936	51	35	strengthens	strengthen	VERB
fbem-26936	51	36	consumer	consumer	NOUN
fbem-26936	51	37	trust	trust	NOUN
fbem-26936	51	38	and	and	CCONJ
fbem-26936	51	39	attraction	attraction	NOUN
fbem-26936	51	40	to	to	ADP
fbem-26936	51	41	the	the	DET
fbem-26936	51	42	brand	brand	NOUN
fbem-26936	51	43	.	.	PUNCT
fbem-26936	52	1	2.4	2.4	NUM
fbem-26936	52	2	.	.	PUNCT
fbem-26936	52	3	optimizing	optimize	VERB
fbem-26936	52	4	brand	brand	NOUN
fbem-26936	52	5	experience	experience	NOUN
fbem-26936	52	6	throughout	throughout	ADP
fbem-26936	52	7	its	its	PRON
fbem-26936	52	8	development	development	NOUN
fbem-26936	52	9	,	,	PUNCT
fbem-26936	52	10	a	a	DET
fbem-26936	52	11	company	company	NOUN
fbem-26936	52	12	must	must	AUX
fbem-26936	52	13	prioritize	prioritize	VERB
fbem-26936	52	14	brand	brand	NOUN
fbem-26936	52	15	experience	experience	NOUN
fbem-26936	52	16	,	,	PUNCT
fbem-26936	52	17	which	which	PRON
fbem-26936	52	18	directly	directly	ADV
fbem-26936	52	19	impacts	impact	VERB
fbem-26936	52	20	the	the	DET
fbem-26936	52	21	brand	brand	NOUN
fbem-26936	52	22	’s	’s	PART
fbem-26936	52	23	perceived	perceive	VERB
fbem-26936	52	24	quality	quality	NOUN
fbem-26936	52	25	.	.	PUNCT
fbem-26936	53	1	integrating	integrate	VERB
fbem-26936	53	2	actual	actual	ADJ
fbem-26936	53	3	user	user	NOUN
fbem-26936	53	4	experiences	experience	NOUN
fbem-26936	53	5	with	with	ADP
fbem-26936	53	6	scientific	scientific	ADJ
fbem-26936	53	7	approaches	approach	NOUN
fbem-26936	53	8	to	to	PART
fbem-26936	53	9	enhance	enhance	VERB
fbem-26936	53	10	the	the	DET
fbem-26936	53	11	healthiness	healthiness	NOUN
fbem-26936	53	12	and	and	CCONJ
fbem-26936	53	13	practicality	practicality	NOUN
fbem-26936	53	14	of	of	ADP
fbem-26936	53	15	products	product	NOUN
fbem-26936	53	16	is	be	AUX
fbem-26936	53	17	crucial	crucial	ADJ
fbem-26936	53	18	.	.	PUNCT
fbem-26936	54	1	employing	employ	VERB
fbem-26936	54	2	regular	regular	ADJ
fbem-26936	54	3	consumer	consumer	NOUN
fbem-26936	54	4	surveys	survey	NOUN
fbem-26936	54	5	to	to	PART
fbem-26936	54	6	gauge	gauge	VERB
fbem-26936	54	7	health	health	NOUN
fbem-26936	54	8	needs	need	NOUN
fbem-26936	54	9	and	and	CCONJ
fbem-26936	54	10	providing	provide	VERB
fbem-26936	54	11	customized	customize	VERB
fbem-26936	54	12	,	,	PUNCT
fbem-26936	54	13	precise	precise	ADJ
fbem-26936	54	14	health	health	NOUN
fbem-26936	54	15	products	product	NOUN
fbem-26936	54	16	that	that	PRON
fbem-26936	54	17	meet	meet	VERB
fbem-26936	54	18	these	these	DET
fbem-26936	54	19	demands	demand	NOUN
fbem-26936	54	20	are	be	AUX
fbem-26936	54	21	essential	essential	ADJ
fbem-26936	54	22	strategies	strategy	NOUN
fbem-26936	54	23	.	.	PUNCT
fbem-26936	55	1	regarding	regard	VERB
fbem-26936	55	2	service	service	NOUN
fbem-26936	55	3	experience	experience	NOUN
fbem-26936	55	4	,	,	PUNCT
fbem-26936	55	5	foundational	foundational	ADJ
fbem-26936	55	6	professional	professional	ADJ
fbem-26936	55	7	services	service	NOUN
fbem-26936	55	8	should	should	AUX
fbem-26936	55	9	be	be	AUX
fbem-26936	55	10	prompt	prompt	ADJ
fbem-26936	55	11	and	and	CCONJ
fbem-26936	55	12	efficient	efficient	ADJ
fbem-26936	55	13	across	across	ADP
fbem-26936	55	14	all	all	DET
fbem-26936	55	15	stages	stage	NOUN
fbem-26936	55	16	—	—	PUNCT
fbem-26936	55	17	pre	pre	ADJ
fbem-26936	55	18	-	-	NOUN
fbem-26936	55	19	sale	sale	ADJ
fbem-26936	55	20	,	,	PUNCT
fbem-26936	55	21	during	during	ADP
fbem-26936	55	22	sale	sale	NOUN
fbem-26936	55	23	,	,	PUNCT
fbem-26936	55	24	and	and	CCONJ
fbem-26936	55	25	post	post	ADJ
fbem-26936	55	26	-	-	ADJ
fbem-26936	55	27	sale	sale	ADJ
fbem-26936	55	28	[	[	X
fbem-26936	55	29	11	11	NUM
fbem-26936	55	30	]	]	PUNCT
fbem-26936	55	31	.	.	PUNCT
fbem-26936	56	1	in	in	ADP
fbem-26936	56	2	terms	term	NOUN
fbem-26936	56	3	of	of	ADP
fbem-26936	56	4	shopping	shopping	NOUN
fbem-26936	56	5	experience	experience	NOUN
fbem-26936	56	6	,	,	PUNCT
fbem-26936	56	7	companies	company	NOUN
fbem-26936	56	8	should	should	AUX
fbem-26936	56	9	streamline	streamline	VERB
fbem-26936	56	10	the	the	DET
fbem-26936	56	11	purchasing	purchasing	NOUN
fbem-26936	56	12	process	process	NOUN
fbem-26936	56	13	and	and	CCONJ
fbem-26936	56	14	create	create	VERB
fbem-26936	56	15	a	a	DET
fbem-26936	56	16	pleasant	pleasant	ADJ
fbem-26936	56	17	shopping	shopping	NOUN
fbem-26936	56	18	environment	environment	NOUN
fbem-26936	56	19	,	,	PUNCT
fbem-26936	56	20	leaving	leave	VERB
fbem-26936	56	21	a	a	DET
fbem-26936	56	22	lasting	last	VERB
fbem-26936	56	23	positive	positive	ADJ
fbem-26936	56	24	impression	impression	NOUN
fbem-26936	56	25	on	on	ADP
fbem-26936	56	26	consumers	consumer	NOUN
fbem-26936	56	27	.	.	PUNCT
fbem-26936	57	1	3	3	X
fbem-26936	57	2	.	.	X
fbem-26936	57	3	market	market	NOUN
fbem-26936	57	4	positioning	positioning	NOUN
fbem-26936	57	5	strategies	strategy	NOUN
fbem-26936	57	6	3.1	3.1	NUM
fbem-26936	57	7	.	.	PUNCT
fbem-26936	57	8	analyzing	analyze	VERB
fbem-26936	57	9	the	the	DET
fbem-26936	57	10	target	target	NOUN
fbem-26936	57	11	market	market	NOUN
fbem-26936	57	12	effective	effective	ADJ
fbem-26936	57	13	analysis	analysis	NOUN
fbem-26936	57	14	of	of	ADP
fbem-26936	57	15	the	the	DET
fbem-26936	57	16	target	target	NOUN
fbem-26936	57	17	market	market	NOUN
fbem-26936	57	18	assists	assist	NOUN
fbem-26936	57	19	businesses	business	NOUN
fbem-26936	57	20	in	in	ADP
fbem-26936	57	21	precisely	precisely	ADV
fbem-26936	57	22	capturing	capture	VERB
fbem-26936	57	23	market	market	NOUN
fbem-26936	57	24	demands	demand	NOUN
fbem-26936	57	25	and	and	CCONJ
fbem-26936	57	26	formulating	formulate	VERB
fbem-26936	57	27	viable	viable	ADJ
fbem-26936	57	28	market	market	NOUN
fbem-26936	57	29	strategies	strategy	NOUN
fbem-26936	57	30	.	.	PUNCT
fbem-26936	58	1	in	in	ADP
fbem-26936	58	2	an	an	DET
fbem-26936	58	3	era	era	NOUN
fbem-26936	58	4	characterized	characterize	VERB
fbem-26936	58	5	by	by	ADP
fbem-26936	58	6	personalized	personalized	ADJ
fbem-26936	58	7	and	and	CCONJ
fbem-26936	58	8	diverse	diverse	ADJ
fbem-26936	58	9	consumer	consumer	NOUN
fbem-26936	58	10	preferences	preference	NOUN
fbem-26936	58	11	,	,	PUNCT
fbem-26936	58	12	companies	company	NOUN
fbem-26936	58	13	in	in	ADP
fbem-26936	58	14	the	the	DET
fbem-26936	58	15	health	health	NOUN
fbem-26936	58	16	business	business	NOUN
fbem-26936	58	17	sector	sector	NOUN
fbem-26936	58	18	need	need	VERB
fbem-26936	58	19	to	to	PART
fbem-26936	58	20	conduct	conduct	VERB
fbem-26936	58	21	thorough	thorough	ADJ
fbem-26936	58	22	preliminary	preliminary	ADJ
fbem-26936	58	23	preparations	preparation	NOUN
fbem-26936	58	24	,	,	PUNCT
fbem-26936	58	25	including	include	VERB
fbem-26936	58	26	regular	regular	ADJ
fbem-26936	58	27	market	market	NOUN
fbem-26936	58	28	research	research	NOUN
fbem-26936	58	29	to	to	PART
fbem-26936	58	30	clarify	clarify	VERB
fbem-26936	58	31	consumer	consumer	NOUN
fbem-26936	58	32	demands	demand	NOUN
fbem-26936	58	33	and	and	CCONJ
fbem-26936	58	34	characteristics	characteristic	NOUN
fbem-26936	58	35	.	.	PUNCT
fbem-26936	59	1	attention	attention	NOUN
fbem-26936	59	2	to	to	ADP
fbem-26936	59	3	detail	detail	NOUN
fbem-26936	59	4	,	,	PUNCT
fbem-26936	59	5	from	from	ADP
fbem-26936	59	6	demographics	demographic	NOUN
fbem-26936	59	7	such	such	ADJ
fbem-26936	59	8	as	as	ADP
fbem-26936	59	9	age	age	NOUN
fbem-26936	59	10	and	and	CCONJ
fbem-26936	59	11	gender	gender	NOUN
fbem-26936	59	12	to	to	ADP
fbem-26936	59	13	socioeconomic	socioeconomic	ADJ
fbem-26936	59	14	factors	factor	NOUN
fbem-26936	59	15	like	like	ADP
fbem-26936	59	16	income	income	NOUN
fbem-26936	59	17	levels	level	NOUN
fbem-26936	59	18	and	and	CCONJ
fbem-26936	59	19	health	health	NOUN
fbem-26936	59	20	statuses	status	NOUN
fbem-26936	59	21	,	,	PUNCT
fbem-26936	59	22	is	be	AUX
fbem-26936	59	23	crucial	crucial	ADJ
fbem-26936	59	24	.	.	PUNCT
fbem-26936	60	1	for	for	ADP
fbem-26936	60	2	instance	instance	NOUN
fbem-26936	60	3	,	,	PUNCT
fbem-26936	60	4	young	young	ADJ
fbem-26936	60	5	professionals	professional	NOUN
fbem-26936	60	6	may	may	AUX
fbem-26936	60	7	prefer	prefer	VERB
fbem-26936	60	8	convenient	convenient	ADJ
fbem-26936	60	9	,	,	PUNCT
fbem-26936	60	10	efficient	efficient	ADJ
fbem-26936	60	11	solutions	solution	NOUN
fbem-26936	60	12	for	for	ADP
fbem-26936	60	13	maintaining	maintain	VERB
fbem-26936	60	14	health	health	NOUN
fbem-26936	60	15	amidst	amidst	ADP
fbem-26936	60	16	busy	busy	ADJ
fbem-26936	60	17	schedules	schedule	NOUN
fbem-26936	60	18	,	,	PUNCT
fbem-26936	60	19	prompting	prompt	VERB
fbem-26936	60	20	companies	company	NOUN
fbem-26936	60	21	to	to	PART
fbem-26936	60	22	offer	offer	VERB
fbem-26936	60	23	easy	easy	ADJ
fbem-26936	60	24	-	-	PUNCT
fbem-26936	60	25	to	to	PART
fbem-26936	60	26	-	-	PUNCT
fbem-26936	60	27	use	use	VERB
fbem-26936	60	28	health	health	NOUN
fbem-26936	60	29	foods	food	NOUN
fbem-26936	60	30	and	and	CCONJ
fbem-26936	60	31	straightforward	straightforward	ADJ
fbem-26936	60	32	fitness	fitness	NOUN
fbem-26936	60	33	products	product	NOUN
fbem-26936	60	34	that	that	PRON
fbem-26936	60	35	cater	cater	VERB
fbem-26936	60	36	to	to	ADP
fbem-26936	60	37	these	these	DET
fbem-26936	60	38	needs	need	NOUN
fbem-26936	60	39	.	.	PUNCT
fbem-26936	61	1	3.2	3.2	NUM
fbem-26936	61	2	.	.	PUNCT
fbem-26936	61	3	analyzing	analyze	VERB
fbem-26936	61	4	competitors	competitor	NOUN
fbem-26936	61	5	understanding	understand	VERB
fbem-26936	61	6	both	both	CCONJ
fbem-26936	61	7	oneself	oneself	PRON
fbem-26936	61	8	and	and	CCONJ
fbem-26936	61	9	the	the	DET
fbem-26936	61	10	competition	competition	NOUN
fbem-26936	61	11	—	—	PUNCT
fbem-26936	61	12	a	a	DET
fbem-26936	61	13	strategy	strategy	NOUN
fbem-26936	61	14	articulated	articulate	VERB
fbem-26936	61	15	by	by	ADP
fbem-26936	61	16	the	the	DET
fbem-26936	61	17	ancient	ancient	ADJ
fbem-26936	61	18	military	military	ADJ
fbem-26936	61	19	strategist	strategist	NOUN
fbem-26936	61	20	sun	sun	PROPN
fbem-26936	61	21	tzu	tzu	PROPN
fbem-26936	61	22	—	—	PUNCT
fbem-26936	61	23	can	can	AUX
fbem-26936	61	24	lead	lead	VERB
fbem-26936	61	25	to	to	ADP
fbem-26936	61	26	victory	victory	NOUN
fbem-26936	61	27	in	in	ADP
fbem-26936	61	28	any	any	DET
fbem-26936	61	29	battle	battle	NOUN
fbem-26936	61	30	.	.	PUNCT
fbem-26936	62	1	analyzing	analyze	VERB
fbem-26936	62	2	competitors	competitor	NOUN
fbem-26936	62	3	helps	help	VERB
fbem-26936	62	4	businesses	business	NOUN
fbem-26936	62	5	pinpoint	pinpoint	VERB
fbem-26936	62	6	their	their	PRON
fbem-26936	62	7	position	position	NOUN
fbem-26936	62	8	and	and	CCONJ
fbem-26936	62	9	the	the	DET
fbem-26936	62	10	actions	action	NOUN
fbem-26936	62	11	of	of	ADP
fbem-26936	62	12	311	311	NUM
fbem-26936	62	13	their	their	PRON
fbem-26936	62	14	rivals	rival	NOUN
fbem-26936	62	15	.	.	PUNCT
fbem-26936	63	1	in	in	ADP
fbem-26936	63	2	the	the	DET
fbem-26936	63	3	face	face	NOUN
fbem-26936	63	4	of	of	ADP
fbem-26936	63	5	numerous	numerous	ADJ
fbem-26936	63	6	competing	compete	VERB
fbem-26936	63	7	products	product	NOUN
fbem-26936	63	8	and	and	CCONJ
fbem-26936	63	9	services	service	NOUN
fbem-26936	63	10	,	,	PUNCT
fbem-26936	63	11	deep	deep	ADJ
fbem-26936	63	12	dives	dive	NOUN
fbem-26936	63	13	into	into	ADP
fbem-26936	63	14	the	the	DET
fbem-26936	63	15	offerings	offering	NOUN
fbem-26936	63	16	,	,	PUNCT
fbem-26936	63	17	brand	brand	NOUN
fbem-26936	63	18	images	image	NOUN
fbem-26936	63	19	,	,	PUNCT
fbem-26936	63	20	market	market	NOUN
fbem-26936	63	21	shares	share	NOUN
fbem-26936	63	22	,	,	PUNCT
fbem-26936	63	23	and	and	CCONJ
fbem-26936	63	24	pricing	pricing	NOUN
fbem-26936	63	25	strategies	strategy	NOUN
fbem-26936	63	26	of	of	ADP
fbem-26936	63	27	competitors	competitor	NOUN
fbem-26936	63	28	are	be	AUX
fbem-26936	63	29	necessary	necessary	ADJ
fbem-26936	63	30	.	.	PUNCT
fbem-26936	64	1	such	such	ADJ
fbem-26936	64	2	analysis	analysis	NOUN
fbem-26936	64	3	can	can	AUX
fbem-26936	64	4	clarify	clarify	VERB
fbem-26936	64	5	competitors	competitor	NOUN
fbem-26936	64	6	'	'	PART
fbem-26936	64	7	strengths	strength	NOUN
fbem-26936	64	8	and	and	CCONJ
fbem-26936	64	9	weaknesses	weakness	NOUN
fbem-26936	64	10	,	,	PUNCT
fbem-26936	64	11	helping	helping	AUX
fbem-26936	64	12	identify	identify	VERB
fbem-26936	64	13	gaps	gap	NOUN
fbem-26936	64	14	for	for	ADP
fbem-26936	64	15	improvement	improvement	NOUN
fbem-26936	64	16	.	.	PUNCT
fbem-26936	65	1	for	for	ADP
fbem-26936	65	2	example	example	NOUN
fbem-26936	65	3	,	,	PUNCT
fbem-26936	65	4	in	in	ADP
fbem-26936	65	5	terms	term	NOUN
fbem-26936	65	6	of	of	ADP
fbem-26936	65	7	product	product	NOUN
fbem-26936	65	8	and	and	CCONJ
fbem-26936	65	9	service	service	NOUN
fbem-26936	65	10	offerings	offering	NOUN
fbem-26936	65	11	,	,	PUNCT
fbem-26936	65	12	areas	area	NOUN
fbem-26936	65	13	such	such	ADJ
fbem-26936	65	14	as	as	ADP
fbem-26936	65	15	innovation	innovation	NOUN
fbem-26936	65	16	,	,	PUNCT
fbem-26936	65	17	quality	quality	NOUN
fbem-26936	65	18	,	,	PUNCT
fbem-26936	65	19	and	and	CCONJ
fbem-26936	65	20	user	user	NOUN
fbem-26936	65	21	experience	experience	NOUN
fbem-26936	65	22	require	require	VERB
fbem-26936	65	23	attention	attention	NOUN
fbem-26936	65	24	.	.	PUNCT
fbem-26936	66	1	by	by	ADP
fbem-26936	66	2	analyzing	analyze	VERB
fbem-26936	66	3	these	these	DET
fbem-26936	66	4	factors	factor	NOUN
fbem-26936	66	5	,	,	PUNCT
fbem-26936	66	6	a	a	DET
fbem-26936	66	7	company	company	NOUN
fbem-26936	66	8	can	can	AUX
fbem-26936	66	9	identify	identify	VERB
fbem-26936	66	10	shortcomings	shortcoming	NOUN
fbem-26936	66	11	in	in	ADP
fbem-26936	66	12	its	its	PRON
fbem-26936	66	13	own	own	ADJ
fbem-26936	66	14	offerings	offering	NOUN
fbem-26936	66	15	and	and	CCONJ
fbem-26936	66	16	make	make	VERB
fbem-26936	66	17	targeted	targeted	ADJ
fbem-26936	66	18	improvements	improvement	NOUN
fbem-26936	66	19	[	[	X
fbem-26936	66	20	12	12	NUM
fbem-26936	66	21	]	]	PUNCT
fbem-26936	66	22	.	.	PUNCT
fbem-26936	67	1	regarding	regard	VERB
fbem-26936	67	2	brand	brand	NOUN
fbem-26936	67	3	image	image	NOUN
fbem-26936	67	4	,	,	PUNCT
fbem-26936	67	5	companies	company	NOUN
fbem-26936	67	6	can	can	AUX
fbem-26936	67	7	also	also	ADV
fbem-26936	67	8	draw	draw	VERB
fbem-26936	67	9	lessons	lesson	NOUN
fbem-26936	67	10	from	from	ADP
fbem-26936	67	11	competitors	competitor	NOUN
fbem-26936	67	12	'	'	PART
fbem-26936	67	13	promotional	promotional	ADJ
fbem-26936	67	14	strategies	strategy	NOUN
fbem-26936	67	15	to	to	PART
fbem-26936	67	16	enhance	enhance	VERB
fbem-26936	67	17	their	their	PRON
fbem-26936	67	18	own	own	ADJ
fbem-26936	67	19	brand	brand	NOUN
fbem-26936	67	20	influence	influence	NOUN
fbem-26936	67	21	and	and	CCONJ
fbem-26936	67	22	reputation	reputation	NOUN
fbem-26936	67	23	,	,	PUNCT
fbem-26936	67	24	establishing	establish	VERB
fbem-26936	67	25	a	a	DET
fbem-26936	67	26	foundation	foundation	NOUN
fbem-26936	67	27	for	for	ADP
fbem-26936	67	28	sustained	sustain	VERB
fbem-26936	67	29	future	future	ADJ
fbem-26936	67	30	growth	growth	NOUN
fbem-26936	67	31	.	.	PUNCT
fbem-26936	68	1	3.3	3.3	NUM
fbem-26936	68	2	.	.	PUNCT
fbem-26936	69	1	developing	develop	VERB
fbem-26936	69	2	differentiation	differentiation	NOUN
fbem-26936	69	3	strategies	strategy	NOUN
fbem-26936	69	4	to	to	PART
fbem-26936	69	5	stand	stand	VERB
fbem-26936	69	6	out	out	ADP
fbem-26936	69	7	in	in	ADP
fbem-26936	69	8	a	a	DET
fbem-26936	69	9	competitive	competitive	ADJ
fbem-26936	69	10	market	market	NOUN
fbem-26936	69	11	environment	environment	NOUN
fbem-26936	69	12	and	and	CCONJ
fbem-26936	69	13	gain	gain	VERB
fbem-26936	69	14	consumer	consumer	NOUN
fbem-26936	69	15	approval	approval	NOUN
fbem-26936	69	16	,	,	PUNCT
fbem-26936	69	17	businesses	business	NOUN
fbem-26936	69	18	must	must	AUX
fbem-26936	69	19	develop	develop	VERB
fbem-26936	69	20	unique	unique	ADJ
fbem-26936	69	21	service	service	NOUN
fbem-26936	69	22	strategies	strategy	NOUN
fbem-26936	69	23	that	that	PRON
fbem-26936	69	24	differentiate	differentiate	VERB
fbem-26936	69	25	them	they	PRON
fbem-26936	69	26	from	from	ADP
fbem-26936	69	27	competitors	competitor	NOUN
fbem-26936	69	28	.	.	PUNCT
fbem-26936	70	1	in	in	ADP
fbem-26936	70	2	terms	term	NOUN
fbem-26936	70	3	of	of	ADP
fbem-26936	70	4	product	product	NOUN
fbem-26936	70	5	functionality	functionality	NOUN
fbem-26936	70	6	,	,	PUNCT
fbem-26936	70	7	companies	company	NOUN
fbem-26936	70	8	should	should	AUX
fbem-26936	70	9	focus	focus	VERB
fbem-26936	70	10	on	on	ADP
fbem-26936	70	11	innovation	innovation	NOUN
fbem-26936	70	12	,	,	PUNCT
fbem-26936	70	13	dedicating	dedicate	VERB
fbem-26936	70	14	more	more	ADJ
fbem-26936	70	15	resources	resource	NOUN
fbem-26936	70	16	to	to	ADP
fbem-26936	70	17	developing	develop	VERB
fbem-26936	70	18	products	product	NOUN
fbem-26936	70	19	that	that	PRON
fbem-26936	70	20	offer	offer	VERB
fbem-26936	70	21	unique	unique	ADJ
fbem-26936	70	22	functions	function	NOUN
fbem-26936	70	23	and	and	CCONJ
fbem-26936	70	24	health	health	NOUN
fbem-26936	70	25	benefits	benefit	NOUN
fbem-26936	70	26	that	that	PRON
fbem-26936	70	27	meet	meet	VERB
fbem-26936	70	28	diverse	diverse	ADJ
fbem-26936	70	29	consumer	consumer	NOUN
fbem-26936	70	30	needs	need	NOUN
fbem-26936	70	31	.	.	PUNCT
fbem-26936	71	1	in	in	ADP
fbem-26936	71	2	service	service	NOUN
fbem-26936	71	3	quality	quality	NOUN
fbem-26936	71	4	,	,	PUNCT
fbem-26936	71	5	enhancing	enhance	VERB
fbem-26936	71	6	the	the	DET
fbem-26936	71	7	professionalism	professionalism	NOUN
fbem-26936	71	8	and	and	CCONJ
fbem-26936	71	9	personalization	personalization	NOUN
fbem-26936	71	10	of	of	ADP
fbem-26936	71	11	services	service	NOUN
fbem-26936	71	12	allows	allow	VERB
fbem-26936	71	13	consumers	consumer	NOUN
fbem-26936	71	14	not	not	PART
fbem-26936	71	15	only	only	ADV
fbem-26936	71	16	to	to	PART
fbem-26936	71	17	enjoy	enjoy	VERB
fbem-26936	71	18	the	the	DET
fbem-26936	71	19	health	health	NOUN
fbem-26936	71	20	benefits	benefit	NOUN
fbem-26936	71	21	of	of	ADP
fbem-26936	71	22	products	product	NOUN
fbem-26936	71	23	but	but	CCONJ
fbem-26936	71	24	also	also	ADV
fbem-26936	71	25	to	to	PART
fbem-26936	71	26	experience	experience	VERB
fbem-26936	71	27	genuine	genuine	ADJ
fbem-26936	71	28	care	care	NOUN
fbem-26936	71	29	.	.	PUNCT
fbem-26936	72	1	differentiation	differentiation	NOUN
fbem-26936	72	2	strategies	strategy	NOUN
fbem-26936	72	3	also	also	ADV
fbem-26936	72	4	include	include	VERB
fbem-26936	72	5	crafting	craft	VERB
fbem-26936	72	6	a	a	DET
fbem-26936	72	7	unique	unique	ADJ
fbem-26936	72	8	brand	brand	NOUN
fbem-26936	72	9	image	image	NOUN
fbem-26936	72	10	and	and	CCONJ
fbem-26936	72	11	accurate	accurate	ADJ
fbem-26936	72	12	price	price	NOUN
fbem-26936	72	13	positioning	positioning	NOUN
fbem-26936	72	14	,	,	PUNCT
fbem-26936	72	15	which	which	PRON
fbem-26936	72	16	help	help	VERB
fbem-26936	72	17	establish	establish	VERB
fbem-26936	72	18	a	a	DET
fbem-26936	72	19	clear	clear	ADJ
fbem-26936	72	20	brand	brand	NOUN
fbem-26936	72	21	identity	identity	NOUN
fbem-26936	72	22	in	in	ADP
fbem-26936	72	23	consumers	consumer	NOUN
fbem-26936	72	24	'	'	PART
fbem-26936	72	25	minds	mind	NOUN
fbem-26936	72	26	and	and	CCONJ
fbem-26936	72	27	maintain	maintain	VERB
fbem-26936	72	28	a	a	DET
fbem-26936	72	29	competitive	competitive	ADJ
fbem-26936	72	30	edge	edge	NOUN
fbem-26936	72	31	,	,	PUNCT
fbem-26936	72	32	attracting	attract	VERB
fbem-26936	72	33	more	more	ADJ
fbem-26936	72	34	attention	attention	NOUN
fbem-26936	72	35	and	and	CCONJ
fbem-26936	72	36	enabling	enable	VERB
fbem-26936	72	37	further	further	ADJ
fbem-26936	72	38	growth	growth	NOUN
fbem-26936	72	39	.	.	PUNCT
fbem-26936	73	1	4	4	X
fbem-26936	73	2	.	.	X
fbem-26936	73	3	integrating	integrate	VERB
fbem-26936	73	4	practice	practice	NOUN
fbem-26936	73	5	of	of	ADP
fbem-26936	73	6	brand	brand	NOUN
fbem-26936	73	7	shaping	shaping	NOUN
fbem-26936	73	8	and	and	CCONJ
fbem-26936	73	9	market	market	NOUN
fbem-26936	73	10	positioning	positioning	NOUN
fbem-26936	73	11	4.1	4.1	NUM
fbem-26936	73	12	.	.	PUNCT
fbem-26936	73	13	synergy	synergy	NOUN
fbem-26936	73	14	between	between	ADP
fbem-26936	73	15	brand	brand	NOUN
fbem-26936	73	16	positioning	positioning	NOUN
fbem-26936	73	17	and	and	CCONJ
fbem-26936	73	18	market	market	NOUN
fbem-26936	73	19	needs	need	NOUN
fbem-26936	73	20	in	in	ADP
fbem-26936	73	21	the	the	DET
fbem-26936	73	22	health	health	NOUN
fbem-26936	73	23	business	business	NOUN
fbem-26936	73	24	sector	sector	NOUN
fbem-26936	73	25	,	,	PUNCT
fbem-26936	73	26	where	where	SCONJ
fbem-26936	73	27	consumer	consumer	NOUN
fbem-26936	73	28	demands	demand	NOUN
fbem-26936	73	29	are	be	AUX
fbem-26936	73	30	increasingly	increasingly	ADV
fbem-26936	73	31	diversified	diversify	VERB
fbem-26936	73	32	and	and	CCONJ
fbem-26936	73	33	expectations	expectation	NOUN
fbem-26936	73	34	for	for	ADP
fbem-26936	73	35	brands	brand	NOUN
fbem-26936	73	36	are	be	AUX
fbem-26936	73	37	higher	high	ADJ
fbem-26936	73	38	,	,	PUNCT
fbem-26936	73	39	companies	company	NOUN
fbem-26936	73	40	should	should	AUX
fbem-26936	73	41	explore	explore	VERB
fbem-26936	73	42	the	the	DET
fbem-26936	73	43	intersections	intersection	NOUN
fbem-26936	73	44	between	between	ADP
fbem-26936	73	45	brand	brand	NOUN
fbem-26936	73	46	positioning	positioning	NOUN
fbem-26936	73	47	and	and	CCONJ
fbem-26936	73	48	market	market	NOUN
fbem-26936	73	49	needs	need	NOUN
fbem-26936	73	50	.	.	PUNCT
fbem-26936	74	1	this	this	DET
fbem-26936	74	2	integration	integration	NOUN
fbem-26936	74	3	ensures	ensure	VERB
fbem-26936	74	4	that	that	SCONJ
fbem-26936	74	5	the	the	DET
fbem-26936	74	6	brand	brand	NOUN
fbem-26936	74	7	’s	’s	PART
fbem-26936	74	8	core	core	NOUN
fbem-26936	74	9	values	value	NOUN
fbem-26936	74	10	and	and	CCONJ
fbem-26936	74	11	image	image	NOUN
fbem-26936	74	12	align	align	VERB
fbem-26936	74	13	with	with	ADP
fbem-26936	74	14	consumer	consumer	NOUN
fbem-26936	74	15	demands	demand	NOUN
fbem-26936	74	16	.	.	PUNCT
fbem-26936	75	1	at	at	ADP
fbem-26936	75	2	its	its	PRON
fbem-26936	75	3	core	core	NOUN
fbem-26936	75	4	,	,	PUNCT
fbem-26936	75	5	the	the	DET
fbem-26936	75	6	process	process	NOUN
fbem-26936	75	7	of	of	ADP
fbem-26936	75	8	brand	brand	NOUN
fbem-26936	75	9	positioning	positioning	NOUN
fbem-26936	75	10	is	be	AUX
fbem-26936	75	11	also	also	ADV
fbem-26936	75	12	a	a	DET
fbem-26936	75	13	journey	journey	NOUN
fbem-26936	75	14	of	of	ADP
fbem-26936	75	15	self	self	NOUN
fbem-26936	75	16	-	-	PUNCT
fbem-26936	75	17	discovery	discovery	NOUN
fbem-26936	75	18	for	for	ADP
fbem-26936	75	19	companies	company	NOUN
fbem-26936	75	20	,	,	PUNCT
fbem-26936	75	21	which	which	PRON
fbem-26936	75	22	strengthens	strengthen	VERB
fbem-26936	75	23	emotional	emotional	ADJ
fbem-26936	75	24	connections	connection	NOUN
fbem-26936	75	25	with	with	ADP
fbem-26936	75	26	consumers	consumer	NOUN
fbem-26936	75	27	in	in	ADP
fbem-26936	75	28	practice	practice	NOUN
fbem-26936	75	29	.	.	PUNCT
fbem-26936	76	1	companies	company	NOUN
fbem-26936	76	2	should	should	AUX
fbem-26936	76	3	,	,	PUNCT
fbem-26936	76	4	therefore	therefore	ADV
fbem-26936	76	5	,	,	PUNCT
fbem-26936	76	6	conduct	conduct	VERB
fbem-26936	76	7	a	a	DET
fbem-26936	76	8	comprehensive	comprehensive	ADJ
fbem-26936	76	9	analysis	analysis	NOUN
fbem-26936	76	10	of	of	ADP
fbem-26936	76	11	consumer	consumer	NOUN
fbem-26936	76	12	health	health	NOUN
fbem-26936	76	13	needs	need	NOUN
fbem-26936	76	14	and	and	CCONJ
fbem-26936	76	15	use	use	VERB
fbem-26936	76	16	brand	brand	NOUN
fbem-26936	76	17	shaping	shaping	NOUN
fbem-26936	76	18	and	and	CCONJ
fbem-26936	76	19	market	market	NOUN
fbem-26936	76	20	positioning	positioning	NOUN
fbem-26936	76	21	to	to	PART
fbem-26936	76	22	provide	provide	VERB
fbem-26936	76	23	truly	truly	ADV
fbem-26936	76	24	valuable	valuable	ADJ
fbem-26936	76	25	health	health	NOUN
fbem-26936	76	26	products	product	NOUN
fbem-26936	76	27	.	.	PUNCT
fbem-26936	77	1	for	for	ADP
fbem-26936	77	2	instance	instance	NOUN
fbem-26936	77	3	,	,	PUNCT
fbem-26936	77	4	in	in	ADP
fbem-26936	77	5	response	response	NOUN
fbem-26936	77	6	to	to	ADP
fbem-26936	77	7	the	the	DET
fbem-26936	77	8	current	current	ADJ
fbem-26936	77	9	emphasis	emphasis	NOUN
fbem-26936	77	10	on	on	ADP
fbem-26936	77	11	dietary	dietary	ADJ
fbem-26936	77	12	health	health	NOUN
fbem-26936	77	13	,	,	PUNCT
fbem-26936	77	14	companies	company	NOUN
fbem-26936	77	15	could	could	AUX
fbem-26936	77	16	introduce	introduce	VERB
fbem-26936	77	17	products	product	NOUN
fbem-26936	77	18	that	that	PRON
fbem-26936	77	19	are	be	AUX
fbem-26936	77	20	low	low	ADJ
fbem-26936	77	21	in	in	ADP
fbem-26936	77	22	sugar	sugar	NOUN
fbem-26936	77	23	and	and	CCONJ
fbem-26936	77	24	fat	fat	NOUN
fbem-26936	77	25	but	but	CCONJ
fbem-26936	77	26	high	high	ADJ
fbem-26936	77	27	in	in	ADP
fbem-26936	77	28	fiber	fiber	NOUN
fbem-26936	77	29	,	,	PUNCT
fbem-26936	77	30	emphasizing	emphasize	VERB
fbem-26936	77	31	the	the	DET
fbem-26936	77	32	brand	brand	NOUN
fbem-26936	77	33	's	's	PART
fbem-26936	77	34	healthoriented	healthoriented	ADJ
fbem-26936	77	35	philosophy	philosophy	NOUN
fbem-26936	77	36	and	and	CCONJ
fbem-26936	77	37	quality	quality	NOUN
fbem-26936	77	38	assurance	assurance	NOUN
fbem-26936	77	39	to	to	PART
fbem-26936	77	40	allow	allow	VERB
fbem-26936	77	41	consumers	consumer	NOUN
fbem-26936	77	42	to	to	PART
fbem-26936	77	43	enjoy	enjoy	VERB
fbem-26936	77	44	delicious	delicious	ADJ
fbem-26936	77	45	food	food	NOUN
fbem-26936	77	46	while	while	SCONJ
fbem-26936	77	47	gaining	gain	VERB
fbem-26936	77	48	health	health	NOUN
fbem-26936	77	49	and	and	CCONJ
fbem-26936	77	50	peace	peace	NOUN
fbem-26936	77	51	of	of	ADP
fbem-26936	77	52	mind	mind	NOUN
fbem-26936	77	53	.	.	PUNCT
fbem-26936	78	1	4.2	4.2	NUM
fbem-26936	78	2	.	.	PUNCT
fbem-26936	78	3	interaction	interaction	NOUN
fbem-26936	78	4	between	between	ADP
fbem-26936	78	5	brand	brand	NOUN
fbem-26936	78	6	experience	experience	NOUN
fbem-26936	78	7	and	and	CCONJ
fbem-26936	78	8	market	market	NOUN
fbem-26936	78	9	feedback	feedback	NOUN
fbem-26936	78	10	for	for	ADP
fbem-26936	78	11	consumers	consumer	NOUN
fbem-26936	78	12	,	,	PUNCT
fbem-26936	78	13	brand	brand	NOUN
fbem-26936	78	14	experience	experience	NOUN
fbem-26936	78	15	is	be	AUX
fbem-26936	78	16	the	the	DET
fbem-26936	78	17	overall	overall	ADJ
fbem-26936	78	18	perception	perception	NOUN
fbem-26936	78	19	formed	form	VERB
fbem-26936	78	20	at	at	ADP
fbem-26936	78	21	the	the	DET
fbem-26936	78	22	moment	moment	NOUN
fbem-26936	78	23	of	of	ADP
fbem-26936	78	24	interaction	interaction	NOUN
fbem-26936	78	25	with	with	ADP
fbem-26936	78	26	the	the	DET
fbem-26936	78	27	brand	brand	NOUN
fbem-26936	78	28	,	,	PUNCT
fbem-26936	78	29	directly	directly	ADV
fbem-26936	78	30	affecting	affect	VERB
fbem-26936	78	31	their	their	PRON
fbem-26936	78	32	perception	perception	NOUN
fbem-26936	78	33	,	,	PUNCT
fbem-26936	78	34	emotional	emotional	ADJ
fbem-26936	78	35	connection	connection	NOUN
fbem-26936	78	36	,	,	PUNCT
fbem-26936	78	37	and	and	CCONJ
fbem-26936	78	38	loyalty	loyalty	NOUN
fbem-26936	78	39	to	to	ADP
fbem-26936	78	40	the	the	DET
fbem-26936	78	41	brand	brand	NOUN
fbem-26936	78	42	.	.	PUNCT
fbem-26936	79	1	market	market	NOUN
fbem-26936	79	2	feedback	feedback	NOUN
fbem-26936	79	3	,	,	PUNCT
fbem-26936	79	4	the	the	DET
fbem-26936	79	5	direct	direct	ADJ
fbem-26936	79	6	evaluations	evaluation	NOUN
fbem-26936	79	7	and	and	CCONJ
fbem-26936	79	8	reactions	reaction	NOUN
fbem-26936	79	9	from	from	ADP
fbem-26936	79	10	consumers	consumer	NOUN
fbem-26936	79	11	regarding	regard	VERB
fbem-26936	79	12	the	the	DET
fbem-26936	79	13	brand	brand	NOUN
fbem-26936	79	14	and	and	CCONJ
fbem-26936	79	15	its	its	PRON
fbem-26936	79	16	products	product	NOUN
fbem-26936	79	17	,	,	PUNCT
fbem-26936	79	18	vividly	vividly	ADV
fbem-26936	79	19	reflects	reflect	VERB
fbem-26936	79	20	the	the	DET
fbem-26936	79	21	brand	brand	NOUN
fbem-26936	79	22	’s	’s	PART
fbem-26936	79	23	image	image	NOUN
fbem-26936	79	24	and	and	CCONJ
fbem-26936	79	25	standing	stand	VERB
fbem-26936	79	26	in	in	ADP
fbem-26936	79	27	consumers	consumer	NOUN
fbem-26936	79	28	'	'	PART
fbem-26936	79	29	minds	mind	NOUN
fbem-26936	79	30	.	.	PUNCT
fbem-26936	80	1	to	to	PART
fbem-26936	80	2	offer	offer	VERB
fbem-26936	80	3	an	an	DET
fbem-26936	80	4	optimal	optimal	ADJ
fbem-26936	80	5	brand	brand	NOUN
fbem-26936	80	6	experience	experience	NOUN
fbem-26936	80	7	,	,	PUNCT
fbem-26936	80	8	businesses	business	NOUN
fbem-26936	80	9	should	should	AUX
fbem-26936	80	10	focus	focus	VERB
fbem-26936	80	11	on	on	ADP
fbem-26936	80	12	every	every	DET
fbem-26936	80	13	detail	detail	NOUN
fbem-26936	80	14	—	—	PUNCT
fbem-26936	80	15	from	from	ADP
fbem-26936	80	16	product	product	NOUN
fbem-26936	80	17	design	design	NOUN
fbem-26936	80	18	and	and	CCONJ
fbem-26936	80	19	service	service	NOUN
fbem-26936	80	20	quality	quality	NOUN
fbem-26936	80	21	to	to	ADP
fbem-26936	80	22	marketing	marketing	NOUN
fbem-26936	80	23	strategies	strategy	NOUN
fbem-26936	80	24	—	—	PUNCT
fbem-26936	80	25	ensuring	ensure	VERB
fbem-26936	80	26	that	that	SCONJ
fbem-26936	80	27	consumers	consumer	NOUN
fbem-26936	80	28	feel	feel	AUX
fbem-26936	80	29	valued	value	VERB
fbem-26936	80	30	and	and	CCONJ
fbem-26936	80	31	appreciated	appreciate	VERB
fbem-26936	80	32	at	at	ADP
fbem-26936	80	33	every	every	DET
fbem-26936	80	34	point	point	NOUN
fbem-26936	80	35	of	of	ADP
fbem-26936	80	36	interaction	interaction	NOUN
fbem-26936	80	37	with	with	ADP
fbem-26936	80	38	the	the	DET
fbem-26936	80	39	brand	brand	NOUN
fbem-26936	80	40	[	[	X
fbem-26936	80	41	13	13	NUM
fbem-26936	80	42	]	]	PUNCT
fbem-26936	80	43	.	.	PUNCT
fbem-26936	81	1	additionally	additionally	ADV
fbem-26936	81	2	,	,	PUNCT
fbem-26936	81	3	by	by	ADP
fbem-26936	81	4	establishing	establish	VERB
fbem-26936	81	5	channels	channel	NOUN
fbem-26936	81	6	for	for	ADP
fbem-26936	81	7	consumer	consumer	NOUN
fbem-26936	81	8	feedback	feedback	NOUN
fbem-26936	81	9	and	and	CCONJ
fbem-26936	81	10	conducting	conduct	VERB
fbem-26936	81	11	satisfaction	satisfaction	NOUN
fbem-26936	81	12	surveys	survey	NOUN
fbem-26936	81	13	,	,	PUNCT
fbem-26936	81	14	businesses	business	NOUN
fbem-26936	81	15	can	can	AUX
fbem-26936	81	16	continuously	continuously	ADV
fbem-26936	81	17	monitor	monitor	VERB
fbem-26936	81	18	and	and	CCONJ
fbem-26936	81	19	respond	respond	VERB
fbem-26936	81	20	to	to	ADP
fbem-26936	81	21	consumer	consumer	NOUN
fbem-26936	81	22	satisfaction	satisfaction	NOUN
fbem-26936	81	23	,	,	PUNCT
fbem-26936	81	24	identifying	identify	VERB
fbem-26936	81	25	areas	area	NOUN
fbem-26936	81	26	for	for	ADP
fbem-26936	81	27	improvement	improvement	NOUN
fbem-26936	81	28	and	and	CCONJ
fbem-26936	81	29	enhancing	enhance	VERB
fbem-26936	81	30	brand	brand	NOUN
fbem-26936	81	31	loyalty	loyalty	NOUN
fbem-26936	81	32	.	.	PUNCT
fbem-26936	82	1	4.3	4.3	NUM
fbem-26936	82	2	.	.	PUNCT
fbem-26936	82	3	synergy	synergy	NOUN
fbem-26936	82	4	between	between	ADP
fbem-26936	82	5	brand	brand	NOUN
fbem-26936	82	6	loyalty	loyalty	NOUN
fbem-26936	82	7	and	and	CCONJ
fbem-26936	82	8	market	market	NOUN
fbem-26936	82	9	expansion	expansion	NOUN
fbem-26936	82	10	brand	brand	NOUN
fbem-26936	82	11	loyalty	loyalty	NOUN
fbem-26936	82	12	,	,	PUNCT
fbem-26936	82	13	reflecting	reflect	VERB
fbem-26936	82	14	the	the	DET
fbem-26936	82	15	trust	trust	NOUN
fbem-26936	82	16	and	and	CCONJ
fbem-26936	82	17	dependence	dependence	NOUN
fbem-26936	82	18	consumers	consumer	NOUN
fbem-26936	82	19	place	place	VERB
fbem-26936	82	20	in	in	ADP
fbem-26936	82	21	a	a	DET
fbem-26936	82	22	brand	brand	NOUN
fbem-26936	82	23	,	,	PUNCT
fbem-26936	82	24	is	be	AUX
fbem-26936	82	25	a	a	DET
fbem-26936	82	26	valuable	valuable	ADJ
fbem-26936	82	27	asset	asset	NOUN
fbem-26936	82	28	for	for	ADP
fbem-26936	82	29	businesses	business	NOUN
fbem-26936	82	30	,	,	PUNCT
fbem-26936	82	31	representing	represent	VERB
fbem-26936	82	32	a	a	DET
fbem-26936	82	33	commitment	commitment	NOUN
fbem-26936	82	34	that	that	PRON
fbem-26936	82	35	can	can	AUX
fbem-26936	82	36	drive	drive	VERB
fbem-26936	82	37	market	market	NOUN
fbem-26936	82	38	expansion	expansion	NOUN
fbem-26936	82	39	.	.	PUNCT
fbem-26936	83	1	in	in	ADP
fbem-26936	83	2	the	the	DET
fbem-26936	83	3	health	health	NOUN
fbem-26936	83	4	business	business	NOUN
fbem-26936	83	5	sector	sector	NOUN
fbem-26936	83	6	,	,	PUNCT
fbem-26936	83	7	companies	company	NOUN
fbem-26936	83	8	can	can	AUX
fbem-26936	83	9	adjust	adjust	VERB
fbem-26936	83	10	their	their	PRON
fbem-26936	83	11	strategies	strategy	NOUN
fbem-26936	83	12	to	to	PART
fbem-26936	83	13	foster	foster	VERB
fbem-26936	83	14	consumer	consumer	NOUN
fbem-26936	83	15	brand	brand	NOUN
fbem-26936	83	16	loyalty	loyalty	NOUN
fbem-26936	83	17	by	by	ADP
fbem-26936	83	18	offering	offer	VERB
fbem-26936	83	19	highquality	highquality	NOUN
fbem-26936	83	20	after	after	ADP
fbem-26936	83	21	-	-	PUNCT
fbem-26936	83	22	sales	sale	NOUN
fbem-26936	83	23	services	service	NOUN
fbem-26936	83	24	,	,	PUNCT
fbem-26936	83	25	organizing	organize	VERB
fbem-26936	83	26	membership	membership	NOUN
fbem-26936	83	27	activities	activity	NOUN
fbem-26936	83	28	,	,	PUNCT
fbem-26936	83	29	and	and	CCONJ
fbem-26936	83	30	creating	create	VERB
fbem-26936	83	31	consumer	consumer	NOUN
fbem-26936	83	32	communities	community	NOUN
fbem-26936	83	33	to	to	PART
fbem-26936	83	34	strengthen	strengthen	VERB
fbem-26936	83	35	emotional	emotional	ADJ
fbem-26936	83	36	ties	tie	NOUN
fbem-26936	83	37	with	with	ADP
fbem-26936	83	38	consumers	consumer	NOUN
fbem-26936	83	39	.	.	PUNCT
fbem-26936	84	1	this	this	DET
fbem-26936	84	2	deepening	deepening	NOUN
fbem-26936	84	3	of	of	ADP
fbem-26936	84	4	consumer	consumer	NOUN
fbem-26936	84	5	commitment	commitment	NOUN
fbem-26936	84	6	can	can	AUX
fbem-26936	84	7	significantly	significantly	ADV
fbem-26936	84	8	enhance	enhance	VERB
fbem-26936	84	9	their	their	PRON
fbem-26936	84	10	identification	identification	NOUN
fbem-26936	84	11	with	with	ADP
fbem-26936	84	12	the	the	DET
fbem-26936	84	13	brand	brand	NOUN
fbem-26936	84	14	,	,	PUNCT
fbem-26936	84	15	consolidating	consolidate	VERB
fbem-26936	84	16	the	the	DET
fbem-26936	84	17	company	company	NOUN
fbem-26936	84	18	’s	’s	PART
fbem-26936	84	19	market	market	NOUN
fbem-26936	84	20	share	share	NOUN
fbem-26936	84	21	and	and	CCONJ
fbem-26936	84	22	laying	lay	VERB
fbem-26936	84	23	the	the	DET
fbem-26936	84	24	groundwork	groundwork	NOUN
fbem-26936	84	25	for	for	ADP
fbem-26936	84	26	further	further	ADJ
fbem-26936	84	27	market	market	NOUN
fbem-26936	84	28	expansion	expansion	NOUN
fbem-26936	85	1	[	[	X
fbem-26936	85	2	14	14	NUM
fbem-26936	85	3	]	]	PUNCT
fbem-26936	85	4	.	.	PUNCT
fbem-26936	86	1	moreover	moreover	ADV
fbem-26936	86	2	,	,	PUNCT
fbem-26936	86	3	companies	company	NOUN
fbem-26936	86	4	should	should	AUX
fbem-26936	86	5	boldly	boldly	ADV
fbem-26936	86	6	innovate	innovate	VERB
fbem-26936	86	7	and	and	CCONJ
fbem-26936	86	8	seek	seek	VERB
fbem-26936	86	9	opportunities	opportunity	NOUN
fbem-26936	86	10	for	for	ADP
fbem-26936	86	11	market	market	NOUN
fbem-26936	86	12	expansion	expansion	NOUN
fbem-26936	86	13	through	through	ADP
fbem-26936	86	14	cross	cross	ADJ
fbem-26936	86	15	-	-	ADJ
fbem-26936	86	16	industry	industry	ADJ
fbem-26936	86	17	collaborations	collaboration	NOUN
fbem-26936	86	18	,	,	PUNCT
fbem-26936	86	19	exploring	explore	VERB
fbem-26936	86	20	new	new	ADJ
fbem-26936	86	21	business	business	NOUN
fbem-26936	86	22	areas	area	NOUN
fbem-26936	86	23	,	,	PUNCT
fbem-26936	86	24	and	and	CCONJ
fbem-26936	86	25	developing	develop	VERB
fbem-26936	86	26	new	new	ADJ
fbem-26936	86	27	products	product	NOUN
fbem-26936	86	28	,	,	PUNCT
fbem-26936	86	29	as	as	SCONJ
fbem-26936	86	30	outlined	outline	VERB
fbem-26936	86	31	in	in	ADP
fbem-26936	86	32	table	table	NOUN
fbem-26936	86	33	1	1	NUM
fbem-26936	86	34	.	.	PUNCT
fbem-26936	87	1	this	this	DET
fbem-26936	87	2	expansion	expansion	NOUN
fbem-26936	87	3	into	into	ADP
fbem-26936	87	4	new	new	ADJ
fbem-26936	87	5	markets	market	NOUN
fbem-26936	87	6	can	can	AUX
fbem-26936	87	7	enhance	enhance	VERB
fbem-26936	87	8	brand	brand	NOUN
fbem-26936	87	9	influence	influence	NOUN
fbem-26936	87	10	and	and	CCONJ
fbem-26936	87	11	provide	provide	VERB
fbem-26936	87	12	the	the	DET
fbem-26936	87	13	company	company	NOUN
fbem-26936	87	14	with	with	ADP
fbem-26936	87	15	a	a	DET
fbem-26936	87	16	competitive	competitive	ADJ
fbem-26936	87	17	advantage	advantage	NOUN
fbem-26936	87	18	.	.	PUNCT
fbem-26936	88	1	table	table	NOUN
fbem-26936	88	2	1	1	NUM
fbem-26936	88	3	.	.	PUNCT
fbem-26936	88	4	methods	method	NOUN
fbem-26936	88	5	and	and	CCONJ
fbem-26936	88	6	significance	significance	NOUN
fbem-26936	88	7	of	of	ADP
fbem-26936	88	8	market	market	NOUN
fbem-26936	88	9	expansion	expansion	NOUN
fbem-26936	88	10	methods	method	NOUN
fbem-26936	88	11	meaning	mean	VERB
fbem-26936	88	12	crossborder	crossborder	NOUN
fbem-26936	88	13	cooperation	cooperation	NOUN
fbem-26936	88	14	by	by	ADP
fbem-26936	88	15	partnering	partner	VERB
fbem-26936	88	16	with	with	ADP
fbem-26936	88	17	brands	brand	NOUN
fbem-26936	88	18	in	in	ADP
fbem-26936	88	19	different	different	ADJ
fbem-26936	88	20	industries	industry	NOUN
fbem-26936	88	21	,	,	PUNCT
fbem-26936	88	22	brand	brand	NOUN
fbem-26936	88	23	awareness	awareness	NOUN
fbem-26936	88	24	and	and	CCONJ
fbem-26936	88	25	exposure	exposure	NOUN
fbem-26936	88	26	can	can	AUX
fbem-26936	88	27	be	be	AUX
fbem-26936	88	28	expanded	expand	VERB
fbem-26936	88	29	both	both	DET
fbem-26936	88	30	partners	partner	NOUN
fbem-26936	88	31	can	can	AUX
fbem-26936	88	32	share	share	VERB
fbem-26936	88	33	their	their	PRON
fbem-26936	88	34	resources	resource	NOUN
fbem-26936	88	35	,	,	PUNCT
fbem-26936	88	36	such	such	ADJ
fbem-26936	88	37	as	as	ADP
fbem-26936	88	38	customer	customer	NOUN
fbem-26936	88	39	base	base	NOUN
fbem-26936	88	40	,	,	PUNCT
fbem-26936	88	41	technology	technology	NOUN
fbem-26936	88	42	,	,	PUNCT
fbem-26936	88	43	channels	channel	NOUN
fbem-26936	88	44	,	,	PUNCT
fbem-26936	88	45	etc	etc	X
fbem-26936	88	46	.	.	X
fbem-26936	88	47	,	,	PUNCT
fbem-26936	88	48	to	to	PART
fbem-26936	88	49	achieve	achieve	VERB
fbem-26936	88	50	mutual	mutual	ADJ
fbem-26936	88	51	benefit	benefit	NOUN
fbem-26936	88	52	and	and	CCONJ
fbem-26936	88	53	win	win	NOUN
fbem-26936	88	54	-	-	PUNCT
fbem-26936	88	55	win	win	NOUN
fbem-26936	88	56	results	result	NOUN
fbem-26936	88	57	expand	expand	VERB
fbem-26936	88	58	into	into	ADP
fbem-26936	88	59	new	new	ADJ
fbem-26936	88	60	business	business	NOUN
fbem-26936	88	61	areas	area	NOUN
fbem-26936	88	62	by	by	ADP
fbem-26936	88	63	expanding	expand	VERB
fbem-26936	88	64	into	into	ADP
fbem-26936	88	65	new	new	ADJ
fbem-26936	88	66	business	business	NOUN
fbem-26936	88	67	areas	area	NOUN
fbem-26936	88	68	,	,	PUNCT
fbem-26936	88	69	enterprises	enterprise	NOUN
fbem-26936	88	70	can	can	AUX
fbem-26936	88	71	open	open	VERB
fbem-26936	88	72	up	up	ADP
fbem-26936	88	73	new	new	ADJ
fbem-26936	88	74	revenue	revenue	NOUN
fbem-26936	88	75	sources	source	NOUN
fbem-26936	88	76	and	and	CCONJ
fbem-26936	88	77	reduce	reduce	VERB
fbem-26936	88	78	business	business	NOUN
fbem-26936	88	79	risks	risk	NOUN
fbem-26936	88	80	the	the	DET
fbem-26936	88	81	expansion	expansion	NOUN
fbem-26936	88	82	of	of	ADP
fbem-26936	88	83	new	new	ADJ
fbem-26936	88	84	business	business	NOUN
fbem-26936	88	85	areas	area	NOUN
fbem-26936	88	86	helps	help	VERB
fbem-26936	88	87	enterprises	enterprise	NOUN
fbem-26936	88	88	to	to	PART
fbem-26936	88	89	expand	expand	VERB
fbem-26936	88	90	market	market	NOUN
fbem-26936	88	91	share	share	NOUN
fbem-26936	88	92	and	and	CCONJ
fbem-26936	88	93	enhance	enhance	VERB
fbem-26936	88	94	market	market	NOUN
fbem-26936	88	95	competitiveness	competitiveness	NOUN
fbem-26936	88	96	develop	develop	VERB
fbem-26936	88	97	new	new	ADJ
fbem-26936	88	98	products	product	NOUN
fbem-26936	88	99	the	the	DET
fbem-26936	88	100	development	development	NOUN
fbem-26936	88	101	of	of	ADP
fbem-26936	88	102	new	new	ADJ
fbem-26936	88	103	products	product	NOUN
fbem-26936	88	104	can	can	AUX
fbem-26936	88	105	better	well	ADV
fbem-26936	88	106	meet	meet	VERB
fbem-26936	88	107	the	the	DET
fbem-26936	88	108	needs	need	NOUN
fbem-26936	88	109	of	of	ADP
fbem-26936	88	110	consumers	consumer	NOUN
fbem-26936	88	111	and	and	CCONJ
fbem-26936	88	112	enhance	enhance	VERB
fbem-26936	88	113	their	their	PRON
fbem-26936	88	114	satisfaction	satisfaction	NOUN
fbem-26936	88	115	and	and	CCONJ
fbem-26936	88	116	loyalty	loyalty	NOUN
fbem-26936	88	117	innovative	innovative	ADJ
fbem-26936	88	118	products	product	NOUN
fbem-26936	88	119	can	can	AUX
fbem-26936	88	120	show	show	VERB
fbem-26936	88	121	the	the	DET
fbem-26936	88	122	research	research	NOUN
fbem-26936	88	123	and	and	CCONJ
fbem-26936	88	124	development	development	NOUN
fbem-26936	88	125	strength	strength	NOUN
fbem-26936	88	126	and	and	CCONJ
fbem-26936	88	127	innovation	innovation	NOUN
fbem-26936	88	128	ability	ability	NOUN
fbem-26936	88	129	of	of	ADP
fbem-26936	88	130	enterprises	enterprise	NOUN
fbem-26936	88	131	,	,	PUNCT
fbem-26936	88	132	and	and	CCONJ
fbem-26936	88	133	enhance	enhance	VERB
fbem-26936	88	134	the	the	DET
fbem-26936	88	135	brand	brand	NOUN
fbem-26936	88	136	image	image	NOUN
fbem-26936	88	137	5	5	NUM
fbem-26936	88	138	.	.	PUNCT
fbem-26936	88	139	conclusion	conclusion	NOUN
fbem-26936	88	140	in	in	ADP
fbem-26936	88	141	this	this	DET
fbem-26936	88	142	era	era	NOUN
fbem-26936	88	143	focused	focus	VERB
fbem-26936	88	144	on	on	ADP
fbem-26936	88	145	health	health	NOUN
fbem-26936	88	146	and	and	CCONJ
fbem-26936	88	147	quality	quality	NOUN
fbem-26936	88	148	,	,	PUNCT
fbem-26936	88	149	the	the	DET
fbem-26936	88	150	evolution	evolution	NOUN
fbem-26936	88	151	of	of	ADP
fbem-26936	88	152	health	health	NOUN
fbem-26936	88	153	business	business	NOUN
fbem-26936	88	154	management	management	NOUN
fbem-26936	88	155	offers	offer	VERB
fbem-26936	88	156	new	new	ADJ
fbem-26936	88	157	opportunities	opportunity	NOUN
fbem-26936	88	158	for	for	ADP
fbem-26936	88	159	significant	significant	ADJ
fbem-26936	88	160	growth	growth	NOUN
fbem-26936	88	161	.	.	PUNCT
fbem-26936	89	1	effective	effective	ADJ
fbem-26936	89	2	brand	brand	NOUN
fbem-26936	89	3	shaping	shaping	NOUN
fbem-26936	89	4	and	and	CCONJ
fbem-26936	89	5	market	market	NOUN
fbem-26936	89	6	positioning	positioning	NOUN
fbem-26936	89	7	are	be	AUX
fbem-26936	89	8	not	not	PART
fbem-26936	89	9	only	only	ADV
fbem-26936	89	10	pivotal	pivotal	ADJ
fbem-26936	89	11	for	for	ADP
fbem-26936	89	12	a	a	DET
fbem-26936	89	13	business	business	NOUN
fbem-26936	89	14	's	's	PART
fbem-26936	89	15	present	present	ADJ
fbem-26936	89	16	but	but	CCONJ
fbem-26936	89	17	also	also	ADV
fbem-26936	89	18	profoundly	profoundly	ADV
fbem-26936	89	19	impact	impact	VERB
fbem-26936	89	20	its	its	PRON
fbem-26936	89	21	future	future	NOUN
fbem-26936	89	22	.	.	PUNCT
fbem-26936	90	1	in	in	ADP
fbem-26936	90	2	today	today	NOUN
fbem-26936	90	3	's	's	PART
fbem-26936	90	4	societal	societal	ADJ
fbem-26936	90	5	context	context	NOUN
fbem-26936	90	6	,	,	PUNCT
fbem-26936	90	7	where	where	SCONJ
fbem-26936	90	8	consumer	consumer	NOUN
fbem-26936	90	9	choices	choice	NOUN
fbem-26936	90	10	are	be	AUX
fbem-26936	90	11	more	more	ADV
fbem-26936	90	12	diversified	diversified	ADJ
fbem-26936	90	13	and	and	CCONJ
fbem-26936	90	14	personalized	personalized	ADJ
fbem-26936	90	15	experiences	experience	NOUN
fbem-26936	90	16	are	be	AUX
fbem-26936	90	17	more	more	ADV
fbem-26936	90	18	valued	value	VERB
fbem-26936	90	19	,	,	PUNCT
fbem-26936	90	20	outstanding	outstanding	ADJ
fbem-26936	90	21	brands	brand	NOUN
fbem-26936	90	22	that	that	PRON
fbem-26936	90	23	resonate	resonate	VERB
fbem-26936	90	24	deeply	deeply	ADV
fbem-26936	90	25	can	can	AUX
fbem-26936	90	26	win	win	VERB
fbem-26936	90	27	consumer	consumer	NOUN
fbem-26936	90	28	trust	trust	NOUN
fbem-26936	90	29	and	and	CCONJ
fbem-26936	90	30	affection	affection	NOUN
fbem-26936	90	31	.	.	PUNCT
fbem-26936	91	1	by	by	ADP
fbem-26936	91	2	precisely	precisely	ADV
fbem-26936	91	3	understanding	understanding	NOUN
fbem-26936	91	4	and	and	CCONJ
fbem-26936	91	5	catering	catering	NOUN
fbem-26936	91	6	to	to	ADP
fbem-26936	91	7	consumer	consumer	NOUN
fbem-26936	91	8	needs	need	NOUN
fbem-26936	91	9	with	with	ADP
fbem-26936	91	10	high	high	ADJ
fbem-26936	91	11	-	-	PUNCT
fbem-26936	91	12	quality	quality	NOUN
fbem-26936	91	13	products	product	NOUN
fbem-26936	91	14	and	and	CCONJ
fbem-26936	91	15	services	service	NOUN
fbem-26936	91	16	,	,	PUNCT
fbem-26936	91	17	businesses	business	NOUN
fbem-26936	91	18	can	can	AUX
fbem-26936	91	19	distinguish	distinguish	VERB
fbem-26936	91	20	themselves	themselves	PRON
fbem-26936	91	21	in	in	ADP
fbem-26936	91	22	a	a	DET
fbem-26936	91	23	fiercely	fiercely	ADV
fbem-26936	91	24	competitive	competitive	ADJ
fbem-26936	91	25	industry	industry	NOUN
fbem-26936	91	26	.	.	PUNCT
fbem-26936	92	1	brand	brand	NOUN
fbem-26936	92	2	shaping	shaping	NOUN
fbem-26936	92	3	and	and	CCONJ
fbem-26936	92	4	market	market	NOUN
fbem-26936	92	5	positioning	positioning	NOUN
fbem-26936	92	6	are	be	AUX
fbem-26936	92	7	complementary	complementary	ADJ
fbem-26936	92	8	strategies	strategy	NOUN
fbem-26936	92	9	in	in	ADP
fbem-26936	92	10	health	health	NOUN
fbem-26936	92	11	business	business	NOUN
fbem-26936	92	12	management	management	NOUN
fbem-26936	92	13	,	,	PUNCT
fbem-26936	92	14	and	and	CCONJ
fbem-26936	92	15	in	in	ADP
fbem-26936	92	16	the	the	DET
fbem-26936	92	17	future	future	NOUN
fbem-26936	92	18	,	,	PUNCT
fbem-26936	92	19	fully	fully	ADV
fbem-26936	92	20	leveraging	leverage	VERB
fbem-26936	92	21	these	these	DET
fbem-26936	92	22	strategies	strategy	NOUN
fbem-26936	92	23	will	will	AUX
fbem-26936	92	24	bring	bring	VERB
fbem-26936	92	25	healthier	healthy	ADJ
fbem-26936	92	26	and	and	CCONJ
fbem-26936	92	27	better	well	ADJ
fbem-26936	92	28	life	life	NOUN
fbem-26936	92	29	experiences	experience	NOUN
fbem-26936	92	30	to	to	ADP
fbem-26936	92	31	consumers	consumer	NOUN
fbem-26936	92	32	.	.	PUNCT
fbem-26936	93	1	312	312	NUM
fbem-26936	93	2	references	reference	NOUN
fbem-26936	93	3	[	[	X
fbem-26936	93	4	1	1	NUM
fbem-26936	93	5	]	]	X
fbem-26936	93	6	madhok	madhok	NOUN
fbem-26936	93	7	,	,	PUNCT
fbem-26936	93	8	a.	a.	NOUN
fbem-26936	93	9	,	,	PUNCT
fbem-26936	93	10	&	&	CCONJ
fbem-26936	93	11	keyhani	keyhani	PROPN
fbem-26936	93	12	,	,	PUNCT
fbem-26936	93	13	m.	m.	NOUN
fbem-26936	93	14	(	(	PUNCT
fbem-26936	93	15	2012	2012	NUM
fbem-26936	93	16	)	)	PUNCT
fbem-26936	93	17	.	.	PUNCT
fbem-26936	94	1	acquisitions	acquisition	NOUN
fbem-26936	94	2	as	as	ADP
fbem-26936	94	3	entrepreneurship	entrepreneurship	NOUN
fbem-26936	94	4	:	:	PUNCT
fbem-26936	94	5	asymmetries	asymmetry	NOUN
fbem-26936	94	6	,	,	PUNCT
fbem-26936	94	7	opportunities	opportunity	NOUN
fbem-26936	94	8	,	,	PUNCT
fbem-26936	94	9	and	and	CCONJ
fbem-26936	94	10	the	the	DET
fbem-26936	94	11	internationalization	internationalization	NOUN
fbem-26936	94	12	of	of	ADP
fbem-26936	94	13	multinationals	multinational	NOUN
fbem-26936	94	14	from	from	ADP
fbem-26936	94	15	emerging	emerge	VERB
fbem-26936	94	16	economies	economy	NOUN
fbem-26936	94	17	.	.	PUNCT
fbem-26936	95	1	global	global	ADJ
fbem-26936	95	2	strategy	strategy	PROPN
fbem-26936	95	3	journal	journal	PROPN
fbem-26936	95	4	,	,	PUNCT
fbem-26936	95	5	2(1	2(1	NUM
fbem-26936	95	6	)	)	PUNCT
fbem-26936	95	7	,	,	PUNCT
fbem-26936	95	8	26–40	26–40	NUM
fbem-26936	95	9	.	.	PUNCT
fbem-26936	96	1	[	[	X
fbem-26936	96	2	2	2	NUM
fbem-26936	96	3	]	]	X
fbem-26936	96	4	barney	barney	PROPN
fbem-26936	96	5	,	,	PUNCT
fbem-26936	96	6	j.	j.	PROPN
fbem-26936	96	7	b.	b.	PROPN
fbem-26936	96	8	(	(	PUNCT
fbem-26936	96	9	1991	1991	NUM
fbem-26936	96	10	)	)	PUNCT
fbem-26936	96	11	.	.	PUNCT
fbem-26936	97	1	firm	firm	ADJ
fbem-26936	97	2	resources	resource	NOUN
fbem-26936	97	3	and	and	CCONJ
fbem-26936	97	4	sustainable	sustainable	ADJ
fbem-26936	97	5	competitive	competitive	ADJ
fbem-26936	97	6	advantage	advantage	NOUN
fbem-26936	97	7	.	.	PUNCT
fbem-26936	98	1	journal	journal	NOUN
fbem-26936	98	2	of	of	ADP
fbem-26936	98	3	management	management	NOUN
fbem-26936	98	4	,	,	PUNCT
fbem-26936	98	5	17(1	17(1	NUM
fbem-26936	98	6	)	)	PUNCT
fbem-26936	98	7	,	,	PUNCT
fbem-26936	98	8	99–120	99–120	NUM
fbem-26936	98	9	.	.	PUNCT
fbem-26936	99	1	[	[	X
fbem-26936	99	2	3	3	NUM
fbem-26936	99	3	]	]	X
fbem-26936	99	4	kuo	kuo	PROPN
fbem-26936	99	5	,	,	PUNCT
fbem-26936	99	6	a.	a.	PROPN
fbem-26936	99	7	,	,	PUNCT
fbem-26936	99	8	&	&	CCONJ
fbem-26936	99	9	rice	rice	PROPN
fbem-26936	99	10	,	,	PUNCT
fbem-26936	99	11	d.	d.	PROPN
fbem-26936	99	12	h.	h.	PROPN
fbem-26936	99	13	(	(	PUNCT
fbem-26936	99	14	2015	2015	NUM
fbem-26936	99	15	)	)	PUNCT
fbem-26936	99	16	.	.	PUNCT
fbem-26936	100	1	the	the	DET
fbem-26936	100	2	impact	impact	NOUN
fbem-26936	100	3	of	of	ADP
fbem-26936	100	4	perceptual	perceptual	ADJ
fbem-26936	100	5	congruence	congruence	NOUN
fbem-26936	100	6	on	on	ADP
fbem-26936	100	7	the	the	DET
fbem-26936	100	8	effectiveness	effectiveness	NOUN
fbem-26936	100	9	of	of	ADP
fbem-26936	100	10	cause	cause	NOUN
fbem-26936	100	11	-	-	PUNCT
fbem-26936	100	12	related	relate	VERB
fbem-26936	100	13	marketing	marketing	NOUN
fbem-26936	100	14	campaigns	campaign	NOUN
fbem-26936	100	15	.	.	PUNCT
fbem-26936	101	1	journal	journal	NOUN
fbem-26936	101	2	of	of	ADP
fbem-26936	101	3	consumer	consumer	NOUN
fbem-26936	101	4	psychology	psychology	NOUN
fbem-26936	101	5	,	,	PUNCT
fbem-26936	101	6	25(1	25(1	NUM
fbem-26936	101	7	)	)	PUNCT
fbem-26936	101	8	,	,	PUNCT
fbem-26936	101	9	78–88	78–88	NUM
fbem-26936	101	10	.	.	PUNCT
fbem-26936	102	1	[	[	X
fbem-26936	102	2	4	4	NUM
fbem-26936	102	3	]	]	X
fbem-26936	102	4	chin	chin	NOUN
fbem-26936	102	5	,	,	PUNCT
fbem-26936	102	6	w.	w.	PROPN
fbem-26936	102	7	w.	w.	PROPN
fbem-26936	102	8	,	,	PUNCT
fbem-26936	102	9	&	&	CCONJ
fbem-26936	102	10	newsted	newste	VERB
fbem-26936	102	11	,	,	PUNCT
fbem-26936	102	12	p.	p.	PROPN
fbem-26936	102	13	r.	r.	PROPN
fbem-26936	102	14	(	(	PUNCT
fbem-26936	102	15	1999	1999	NUM
fbem-26936	102	16	)	)	PUNCT
fbem-26936	102	17	.	.	PUNCT
fbem-26936	103	1	structural	structural	ADJ
fbem-26936	103	2	equation	equation	NOUN
fbem-26936	103	3	modeling	model	VERB
fbem-26936	103	4	analysis	analysis	NOUN
fbem-26936	103	5	with	with	ADP
fbem-26936	103	6	small	small	ADJ
fbem-26936	103	7	samples	sample	NOUN
fbem-26936	103	8	using	use	VERB
fbem-26936	103	9	partial	partial	ADJ
fbem-26936	103	10	least	least	ADJ
fbem-26936	103	11	squares	square	NOUN
fbem-26936	103	12	.	.	PUNCT
fbem-26936	104	1	in	in	ADP
fbem-26936	104	2	r.	r.	PROPN
fbem-26936	104	3	h.	h.	PROPN
fbem-26936	104	4	hoyle	hoyle	PROPN
fbem-26936	104	5	(	(	PUNCT
fbem-26936	104	6	ed	ed	NOUN
fbem-26936	104	7	.	.	PUNCT
fbem-26936	104	8	)	)	PUNCT
fbem-26936	104	9	,	,	PUNCT
fbem-26936	104	10	statistical	statistical	ADJ
fbem-26936	104	11	strategies	strategy	NOUN
fbem-26936	104	12	for	for	ADP
fbem-26936	104	13	small	small	ADJ
fbem-26936	104	14	sample	sample	NOUN
fbem-26936	104	15	research	research	NOUN
fbem-26936	104	16	(	(	PUNCT
fbem-26936	104	17	pp	pp	ADJ
fbem-26936	104	18	.	.	PUNCT
fbem-26936	105	1	307−341	307−341	NUM
fbem-26936	105	2	)	)	PUNCT
fbem-26936	105	3	.	.	PUNCT
fbem-26936	106	1	thousand	thousand	NUM
fbem-26936	106	2	oaks	oak	NOUN
fbem-26936	106	3	,	,	PUNCT
fbem-26936	106	4	california	california	PROPN
fbem-26936	106	5	:	:	PUNCT
fbem-26936	106	6	sage	sage	NOUN
fbem-26936	106	7	.	.	PUNCT
fbem-26936	107	1	[	[	X
fbem-26936	107	2	5	5	NUM
fbem-26936	107	3	]	]	PUNCT
fbem-26936	107	4	steenkamp	steenkamp	NOUN
fbem-26936	107	5	,	,	PUNCT
fbem-26936	107	6	j.	j.	PROPN
fbem-26936	107	7	b.	b.	PROPN
fbem-26936	107	8	,	,	PUNCT
fbem-26936	107	9	batra	batra	PROPN
fbem-26936	107	10	,	,	PUNCT
fbem-26936	107	11	r.	r.	PROPN
fbem-26936	107	12	,	,	PUNCT
fbem-26936	107	13	&	&	CCONJ
fbem-26936	107	14	alden	alden	PROPN
fbem-26936	107	15	,	,	PUNCT
fbem-26936	107	16	d.	d.	PROPN
fbem-26936	107	17	(	(	PUNCT
fbem-26936	107	18	2003	2003	NUM
fbem-26936	107	19	)	)	PUNCT
fbem-26936	107	20	.	.	PUNCT
fbem-26936	108	1	how	how	SCONJ
fbem-26936	108	2	perceived	perceive	VERB
fbem-26936	108	3	brand	brand	NOUN
fbem-26936	108	4	globalness	globalness	NOUN
fbem-26936	108	5	creates	create	VERB
fbem-26936	108	6	brand	brand	NOUN
fbem-26936	108	7	value	value	NOUN
fbem-26936	108	8	.	.	PUNCT
fbem-26936	109	1	journal	journal	PROPN
fbem-26936	109	2	of	of	ADP
fbem-26936	109	3	international	international	ADJ
fbem-26936	109	4	business	business	NOUN
fbem-26936	109	5	studies	study	NOUN
fbem-26936	109	6	,	,	PUNCT
fbem-26936	109	7	34(1	34(1	NUM
fbem-26936	109	8	)	)	PUNCT
fbem-26936	109	9	,	,	PUNCT
fbem-26936	109	10	53–65	53–65	NUM
fbem-26936	109	11	.	.	PUNCT
fbem-26936	110	1	[	[	X
fbem-26936	110	2	6	6	NUM
fbem-26936	110	3	]	]	SYM
fbem-26936	110	4	tinoco	tinoco	PROPN
fbem-26936	110	5	,	,	PUNCT
fbem-26936	110	6	f.	f.	PROPN
fbem-26936	110	7	,	,	PUNCT
fbem-26936	110	8	hernandez	hernandez	PROPN
fbem-26936	110	9	-	-	PUNCT
fbem-26936	110	10	espallardo	espallardo	NOUN
fbem-26936	110	11	,	,	PUNCT
fbem-26936	110	12	m.	m.	NOUN
fbem-26936	110	13	,	,	PUNCT
fbem-26936	110	14	&	&	CCONJ
fbem-26936	110	15	rodriguez	rodriguez	PROPN
fbem-26936	110	16	-	-	PUNCT
fbem-26936	110	17	orejuela	orejuela	PROPN
fbem-26936	110	18	,	,	PUNCT
fbem-26936	110	19	a.	a.	NOUN
fbem-26936	110	20	(	(	PUNCT
fbem-26936	110	21	2020	2020	NUM
fbem-26936	110	22	)	)	PUNCT
fbem-26936	110	23	.	.	PUNCT
fbem-26936	111	1	nonlinear	nonlinear	ADJ
fbem-26936	111	2	and	and	CCONJ
fbem-26936	111	3	complementary	complementary	ADJ
fbem-26936	111	4	effects	effect	NOUN
fbem-26936	111	5	of	of	ADP
fbem-26936	111	6	responsive	responsive	ADJ
fbem-26936	111	7	and	and	CCONJ
fbem-26936	111	8	proactive	proactive	ADJ
fbem-26936	111	9	market	market	NOUN
fbem-26936	111	10	orientation	orientation	NOUN
fbem-26936	111	11	on	on	ADP
fbem-26936	111	12	firms	firm	NOUN
fbem-26936	111	13	'	'	PART
fbem-26936	111	14	competitive	competitive	ADJ
fbem-26936	111	15	advantage	advantage	NOUN
fbem-26936	111	16	.	.	PUNCT
fbem-26936	112	1	asia	asia	PROPN
fbem-26936	112	2	pacific	pacific	PROPN
fbem-26936	112	3	journal	journal	PROPN
fbem-26936	112	4	of	of	ADP
fbem-26936	112	5	marketing	marketing	NOUN
fbem-26936	112	6	and	and	CCONJ
fbem-26936	112	7	logistics	logistic	NOUN
fbem-26936	112	8	,	,	PUNCT
fbem-26936	112	9	32(4	32(4	NUM
fbem-26936	112	10	)	)	PUNCT
fbem-26936	112	11	,	,	PUNCT
fbem-26936	112	12	841–859	841–859	NUM
fbem-26936	112	13	.	.	PUNCT
fbem-26936	113	1	[	[	X
fbem-26936	113	2	7	7	NUM
fbem-26936	113	3	]	]	X
fbem-26936	113	4	baloglu	baloglu	PROPN
fbem-26936	113	5	,	,	PUNCT
fbem-26936	113	6	s.	s.	PROPN
fbem-26936	113	7	,	,	PUNCT
fbem-26936	113	8	&	&	CCONJ
fbem-26936	113	9	brinberg	brinberg	PROPN
fbem-26936	113	10	,	,	PUNCT
fbem-26936	113	11	d.	d.	PROPN
fbem-26936	113	12	(	(	PUNCT
fbem-26936	113	13	1997	1997	NUM
fbem-26936	113	14	)	)	PUNCT
fbem-26936	113	15	.	.	PUNCT
fbem-26936	114	1	affective	affective	ADJ
fbem-26936	114	2	images	image	NOUN
fbem-26936	114	3	of	of	ADP
fbem-26936	114	4	tourism	tourism	NOUN
fbem-26936	114	5	destination	destination	NOUN
fbem-26936	114	6	.	.	PUNCT
fbem-26936	115	1	journal	journal	PROPN
fbem-26936	115	2	of	of	ADP
fbem-26936	115	3	travel	travel	NOUN
fbem-26936	115	4	research	research	NOUN
fbem-26936	115	5	,	,	PUNCT
fbem-26936	115	6	35(4	35(4	NUM
fbem-26936	115	7	)	)	PUNCT
fbem-26936	115	8	,	,	PUNCT
fbem-26936	115	9	11–15	11–15	NUM
fbem-26936	115	10	.	.	PUNCT
fbem-26936	116	1	[	[	X
fbem-26936	116	2	8	8	NUM
fbem-26936	116	3	]	]	X
fbem-26936	116	4	lambin	lambin	PROPN
fbem-26936	116	5	,	,	PUNCT
fbem-26936	116	6	j.	j.	PROPN
fbem-26936	116	7	(	(	PUNCT
fbem-26936	116	8	2008	2008	NUM
fbem-26936	116	9	)	)	PUNCT
fbem-26936	116	10	.	.	PUNCT
fbem-26936	117	1	market	market	NOUN
fbem-26936	117	2	-	-	PUNCT
fbem-26936	117	3	driven	drive	VERB
fbem-26936	117	4	management	management	NOUN
fbem-26936	117	5	.	.	PUNCT
fbem-26936	118	1	new	new	PROPN
fbem-26936	118	2	york	york	PROPN
fbem-26936	118	3	:	:	PUNCT
fbem-26936	119	1	mcgrawhill	mcgrawhill	ADJ
fbem-26936	119	2	.	.	PUNCT
fbem-26936	120	1	[	[	X
fbem-26936	120	2	9	9	NUM
fbem-26936	120	3	]	]	SYM
fbem-26936	120	4	dimofte	dimofte	NOUN
fbem-26936	120	5	,	,	PUNCT
fbem-26936	120	6	c.	c.	PROPN
fbem-26936	120	7	v.	v.	PROPN
fbem-26936	120	8	,	,	PUNCT
fbem-26936	120	9	johansson	johansson	PROPN
fbem-26936	120	10	,	,	PUNCT
fbem-26936	120	11	j.	j.	PROPN
fbem-26936	120	12	,	,	PUNCT
fbem-26936	120	13	&	&	CCONJ
fbem-26936	120	14	ronkainen	ronkainen	PROPN
fbem-26936	120	15	,	,	PUNCT
fbem-26936	120	16	i.	i.	PROPN
fbem-26936	120	17	(	(	PUNCT
fbem-26936	120	18	2008	2008	NUM
fbem-26936	120	19	)	)	PUNCT
fbem-26936	120	20	.	.	PUNCT
fbem-26936	121	1	cognitive	cognitive	ADJ
fbem-26936	121	2	and	and	CCONJ
fbem-26936	121	3	affective	affective	ADJ
fbem-26936	121	4	reactions	reaction	NOUN
fbem-26936	121	5	of	of	ADP
fbem-26936	121	6	american	american	ADJ
fbem-26936	121	7	consumers	consumer	NOUN
fbem-26936	121	8	to	to	ADP
fbem-26936	121	9	global	global	ADJ
fbem-26936	121	10	brands	brand	NOUN
fbem-26936	121	11	.	.	PUNCT
fbem-26936	122	1	journal	journal	PROPN
fbem-26936	122	2	of	of	ADP
fbem-26936	122	3	international	international	ADJ
fbem-26936	122	4	marketing	marketing	NOUN
fbem-26936	122	5	,	,	PUNCT
fbem-26936	122	6	16(4	16(4	NUM
fbem-26936	122	7	)	)	PUNCT
fbem-26936	122	8	,	,	PUNCT
fbem-26936	122	9	115	115	NUM
fbem-26936	122	10	–	–	PUNCT
fbem-26936	122	11	137	137	NUM
fbem-26936	122	12	.	.	PUNCT
fbem-26936	123	1	[	[	X
fbem-26936	123	2	10	10	NUM
fbem-26936	123	3	]	]	PUNCT
fbem-26936	123	4	azoulay	azoulay	NOUN
fbem-26936	123	5	,	,	PUNCT
fbem-26936	123	6	a.	a.	NOUN
fbem-26936	123	7	,	,	PUNCT
fbem-26936	123	8	&	&	CCONJ
fbem-26936	123	9	kapferer	kapferer	PROPN
fbem-26936	123	10	,	,	PUNCT
fbem-26936	123	11	j.	j.	PROPN
fbem-26936	123	12	n.	n.	PROPN
fbem-26936	123	13	(	(	PUNCT
fbem-26936	123	14	2003	2003	NUM
fbem-26936	123	15	)	)	PUNCT
fbem-26936	123	16	.	.	PUNCT
fbem-26936	124	1	do	do	AUX
fbem-26936	124	2	brand	brand	NOUN
fbem-26936	124	3	personality	personality	NOUN
fbem-26936	124	4	scales	scale	NOUN
fbem-26936	124	5	really	really	ADV
fbem-26936	124	6	measure	measure	VERB
fbem-26936	124	7	brand	brand	NOUN
fbem-26936	124	8	personality	personality	NOUN
fbem-26936	124	9	?	?	PUNCT
fbem-26936	125	1	journal	journal	NOUN
fbem-26936	125	2	of	of	ADP
fbem-26936	125	3	brand	brand	PROPN
fbem-26936	125	4	management	management	NOUN
fbem-26936	125	5	,	,	PUNCT
fbem-26936	125	6	11(2	11(2	NOUN
fbem-26936	125	7	)	)	PUNCT
fbem-26936	125	8	,	,	PUNCT
fbem-26936	125	9	143–155	143–155	NUM
fbem-26936	125	10	.	.	PUNCT
fbem-26936	126	1	[	[	X
fbem-26936	126	2	11	11	NUM
fbem-26936	126	3	]	]	X
fbem-26936	126	4	south	south	PROPN
fbem-26936	126	5	,	,	PUNCT
fbem-26936	126	6	s.	s.	PROPN
fbem-26936	126	7	(	(	PUNCT
fbem-26936	126	8	1981	1981	NUM
fbem-26936	126	9	)	)	PUNCT
fbem-26936	126	10	.	.	PUNCT
fbem-26936	127	1	competitive	competitive	ADJ
fbem-26936	127	2	advantage	advantage	NOUN
fbem-26936	127	3	:	:	PUNCT
fbem-26936	127	4	the	the	DET
fbem-26936	127	5	cornerstone	cornerstone	NOUN
fbem-26936	127	6	of	of	ADP
fbem-26936	127	7	strategic	strategic	ADJ
fbem-26936	127	8	thinking	thinking	NOUN
fbem-26936	127	9	.	.	PUNCT
fbem-26936	128	1	journal	journal	PROPN
fbem-26936	128	2	of	of	ADP
fbem-26936	128	3	business	business	NOUN
fbem-26936	128	4	strategy	strategy	NOUN
fbem-26936	128	5	,	,	PUNCT
fbem-26936	128	6	1(4	1(4	NUM
fbem-26936	128	7	)	)	PUNCT
fbem-26936	128	8	,	,	PUNCT
fbem-26936	128	9	15–25	15–25	NUM
fbem-26936	128	10	.	.	PUNCT
fbem-26936	129	1	[	[	X
fbem-26936	129	2	12	12	NUM
fbem-26936	129	3	]	]	X
fbem-26936	129	4	arend	arend	PROPN
fbem-26936	129	5	,	,	PUNCT
fbem-26936	129	6	r.	r.	PROPN
fbem-26936	129	7	(	(	PUNCT
fbem-26936	129	8	2003	2003	NUM
fbem-26936	129	9	)	)	PUNCT
fbem-26936	129	10	.	.	PUNCT
fbem-26936	130	1	revisiting	revisit	VERB
fbem-26936	130	2	the	the	DET
fbem-26936	130	3	logical	logical	ADJ
fbem-26936	130	4	and	and	CCONJ
fbem-26936	130	5	research	research	NOUN
fbem-26936	130	6	considerations	consideration	NOUN
fbem-26936	130	7	of	of	ADP
fbem-26936	130	8	competitive	competitive	ADJ
fbem-26936	130	9	advantage	advantage	NOUN
fbem-26936	130	10	.	.	PUNCT
fbem-26936	131	1	strategic	strategic	ADJ
fbem-26936	131	2	management	management	NOUN
fbem-26936	131	3	journal	journal	NOUN
fbem-26936	131	4	,	,	PUNCT
fbem-26936	131	5	24(3	24(3	NUM
fbem-26936	131	6	)	)	PUNCT
fbem-26936	131	7	,	,	PUNCT
fbem-26936	131	8	279–284	279–284	NUM
fbem-26936	131	9	.	.	PUNCT
fbem-26936	132	1	[	[	X
fbem-26936	132	2	13	13	NUM
fbem-26936	132	3	]	]	SYM
fbem-26936	132	4	ma	ma	PROPN
fbem-26936	132	5	,	,	PUNCT
fbem-26936	132	6	h.	h.	PROPN
fbem-26936	132	7	(	(	PUNCT
fbem-26936	132	8	2000	2000	NUM
fbem-26936	132	9	)	)	PUNCT
fbem-26936	132	10	.	.	PUNCT
fbem-26936	132	11	competitive	competitive	ADJ
fbem-26936	132	12	advantage	advantage	NOUN
fbem-26936	132	13	and	and	CCONJ
fbem-26936	132	14	firm	firm	ADJ
fbem-26936	132	15	performance	performance	NOUN
fbem-26936	132	16	.	.	PUNCT
fbem-26936	133	1	journal	journal	NOUN
fbem-26936	133	2	of	of	ADP
fbem-26936	133	3	global	global	ADJ
fbem-26936	133	4	competitiveness	competitiveness	NOUN
fbem-26936	133	5	,	,	PUNCT
fbem-26936	133	6	10(2	10(2	NUM
fbem-26936	133	7	)	)	PUNCT
fbem-26936	133	8	,	,	PUNCT
fbem-26936	133	9	15–32	15–32	NUM
fbem-26936	133	10	.	.	PUNCT
fbem-26936	134	1	[	[	X
fbem-26936	134	2	14	14	NUM
fbem-26936	134	3	]	]	X
fbem-26936	134	4	crompton	crompton	PROPN
fbem-26936	134	5	,	,	PUNCT
fbem-26936	134	6	j.	j.	PROPN
fbem-26936	134	7	l.	l.	PROPN
fbem-26936	134	8	,	,	PUNCT
fbem-26936	134	9	fakeye	fakeye	NOUN
fbem-26936	134	10	,	,	PUNCT
fbem-26936	134	11	p.	p.	PROPN
fbem-26936	134	12	c.	c.	PROPN
fbem-26936	134	13	,	,	PUNCT
fbem-26936	134	14	&	&	CCONJ
fbem-26936	134	15	lue	lue	PROPN
fbem-26936	134	16	,	,	PUNCT
fbem-26936	134	17	c.	c.	PROPN
fbem-26936	134	18	(	(	PUNCT
fbem-26936	134	19	1992	1992	NUM
fbem-26936	134	20	)	)	PUNCT
fbem-26936	134	21	.	.	PUNCT
fbem-26936	135	1	positioning	positioning	NOUN
fbem-26936	135	2	:	:	PUNCT
fbem-26936	135	3	the	the	DET
fbem-26936	135	4	example	example	NOUN
fbem-26936	135	5	of	of	ADP
fbem-26936	135	6	the	the	DET
fbem-26936	135	7	lower	low	ADJ
fbem-26936	135	8	rio	rio	PROPN
fbem-26936	135	9	grande	grande	PROPN
fbem-26936	135	10	valley	valley	PROPN
fbem-26936	135	11	in	in	ADP
fbem-26936	135	12	the	the	DET
fbem-26936	135	13	winter	winter	NOUN
fbem-26936	135	14	long	long	ADV
fbem-26936	135	15	stay	stay	VERB
fbem-26936	135	16	destination	destination	NOUN
fbem-26936	135	17	market	market	NOUN
fbem-26936	135	18	.	.	PUNCT
fbem-26936	136	1	journal	journal	PROPN
fbem-26936	136	2	of	of	ADP
fbem-26936	136	3	travel	travel	NOUN
fbem-26936	136	4	research	research	NOUN
fbem-26936	136	5	,	,	PUNCT
fbem-26936	136	6	31(2	31(2	NUM
fbem-26936	136	7	)	)	PUNCT
fbem-26936	136	8	,	,	PUNCT
fbem-26936	136	9	20	20	NUM
fbem-26936	136	10	–	–	SYM
fbem-26936	136	11	26	26	NUM
fbem-26936	136	12	.	.	PUNCT