id	sid	tid	token	lemma	pos
fbem-26937	1	1	frontiers	frontier	NOUN
fbem-26937	1	2	in	in	ADP
fbem-26937	1	3	business	business	NOUN
fbem-26937	1	4	,	,	PUNCT
fbem-26937	1	5	economics	economic	NOUN
fbem-26937	1	6	and	and	CCONJ
fbem-26937	1	7	management	management	NOUN
fbem-26937	1	8	issn	issn	PROPN
fbem-26937	1	9	:	:	PUNCT
fbem-26937	1	10	2766	2766	NUM
fbem-26937	1	11	-	-	PUNCT
fbem-26937	1	12	824x	824x	NUM
fbem-26937	1	13	|	|	ADJ
fbem-26937	1	14	vol	vol	NOUN
fbem-26937	1	15	.	.	PROPN
fbem-26937	1	16	17	17	NUM
fbem-26937	1	17	,	,	PUNCT
fbem-26937	1	18	no	no	INTJ
fbem-26937	1	19	.	.	NOUN
fbem-26937	1	20	1	1	NUM
fbem-26937	1	21	,	,	PUNCT
fbem-26937	1	22	2024	2024	NUM
fbem-26937	1	23	313	313	NUM
fbem-26937	1	24	influence	influence	NOUN
fbem-26937	1	25	of	of	ADP
fbem-26937	1	26	tik	tik	PROPN
fbem-26937	1	27	tok	tok	PROPN
fbem-26937	1	28	challenge	challenge	NOUN
fbem-26937	1	29	on	on	ADP
fbem-26937	1	30	brand	brand	NOUN
fbem-26937	1	31	interaction	interaction	NOUN
fbem-26937	1	32	and	and	CCONJ
fbem-26937	1	33	viral	viral	ADJ
fbem-26937	1	34	marketing	marketing	NOUN
fbem-26937	1	35	haoyuan	haoyuan	ADJ
fbem-26937	1	36	tan	tan	PROPN
fbem-26937	1	37	school	school	NOUN
fbem-26937	1	38	of	of	ADP
fbem-26937	1	39	management	management	NOUN
fbem-26937	1	40	,	,	PUNCT
fbem-26937	1	41	guangdong	guangdong	PROPN
fbem-26937	1	42	university	university	PROPN
fbem-26937	1	43	of	of	ADP
fbem-26937	1	44	technology	technology	PROPN
fbem-26937	1	45	,	,	PUNCT
fbem-26937	1	46	guangzhou	guangzhou	PROPN
fbem-26937	1	47	,	,	PUNCT
fbem-26937	1	48	china	china	PROPN
fbem-26937	1	49	abstract	abstract	PROPN
fbem-26937	1	50	:	:	PUNCT
fbem-26937	1	51	this	this	DET
fbem-26937	1	52	article	article	NOUN
fbem-26937	1	53	aims	aim	VERB
fbem-26937	1	54	to	to	PART
fbem-26937	1	55	explore	explore	VERB
fbem-26937	1	56	the	the	DET
fbem-26937	1	57	impact	impact	NOUN
fbem-26937	1	58	mechanism	mechanism	NOUN
fbem-26937	1	59	of	of	ADP
fbem-26937	1	60	tik	tik	PROPN
fbem-26937	1	61	tok	tok	PROPN
fbem-26937	1	62	challenge	challenge	NOUN
fbem-26937	1	63	on	on	ADP
fbem-26937	1	64	brand	brand	NOUN
fbem-26937	1	65	interaction	interaction	NOUN
fbem-26937	1	66	and	and	CCONJ
fbem-26937	1	67	analyze	analyze	VERB
fbem-26937	1	68	its	its	PRON
fbem-26937	1	69	association	association	NOUN
fbem-26937	1	70	with	with	ADP
fbem-26937	1	71	viral	viral	ADJ
fbem-26937	1	72	marketing	marketing	NOUN
fbem-26937	1	73	in	in	ADP
fbem-26937	1	74	depth	depth	NOUN
fbem-26937	1	75	.	.	PUNCT
fbem-26937	2	1	the	the	DET
fbem-26937	2	2	article	article	NOUN
fbem-26937	2	3	comprehensively	comprehensively	ADV
fbem-26937	2	4	analyzes	analyze	VERB
fbem-26937	2	5	the	the	DET
fbem-26937	2	6	types	type	NOUN
fbem-26937	2	7	and	and	CCONJ
fbem-26937	2	8	strategies	strategy	NOUN
fbem-26937	2	9	of	of	ADP
fbem-26937	2	10	tik	tik	PROPN
fbem-26937	2	11	tok	tok	NOUN
fbem-26937	2	12	challenges	challenge	NOUN
fbem-26937	2	13	,	,	PUNCT
fbem-26937	2	14	the	the	DET
fbem-26937	2	15	path	path	NOUN
fbem-26937	2	16	of	of	ADP
fbem-26937	2	17	enhancing	enhance	VERB
fbem-26937	2	18	brand	brand	NOUN
fbem-26937	2	19	interaction	interaction	NOUN
fbem-26937	2	20	,	,	PUNCT
fbem-26937	2	21	as	as	ADV
fbem-26937	2	22	well	well	ADV
fbem-26937	2	23	as	as	ADP
fbem-26937	2	24	the	the	DET
fbem-26937	2	25	conditions	condition	NOUN
fbem-26937	2	26	under	under	ADP
fbem-26937	2	27	which	which	PRON
fbem-26937	2	28	tik	tik	NOUN
fbem-26937	2	29	tok	tok	NOUN
fbem-26937	2	30	challenges	challenge	VERB
fbem-26937	2	31	trigger	trigger	VERB
fbem-26937	2	32	viral	viral	ADJ
fbem-26937	2	33	transmission	transmission	NOUN
fbem-26937	2	34	and	and	CCONJ
fbem-26937	2	35	the	the	DET
fbem-26937	2	36	evaluation	evaluation	NOUN
fbem-26937	2	37	of	of	ADP
fbem-26937	2	38	viral	viral	ADJ
fbem-26937	2	39	marketing	marketing	NOUN
fbem-26937	2	40	effectiveness	effectiveness	NOUN
fbem-26937	2	41	.	.	PUNCT
fbem-26937	3	1	at	at	ADP
fbem-26937	3	2	the	the	DET
fbem-26937	3	3	same	same	ADJ
fbem-26937	3	4	time	time	NOUN
fbem-26937	3	5	,	,	PUNCT
fbem-26937	3	6	this	this	DET
fbem-26937	3	7	article	article	NOUN
fbem-26937	3	8	points	point	VERB
fbem-26937	3	9	out	out	ADP
fbem-26937	3	10	the	the	DET
fbem-26937	3	11	challenges	challenge	NOUN
fbem-26937	3	12	and	and	CCONJ
fbem-26937	3	13	risks	risk	NOUN
fbem-26937	3	14	in	in	ADP
fbem-26937	3	15	practice	practice	NOUN
fbem-26937	3	16	,	,	PUNCT
fbem-26937	3	17	and	and	CCONJ
fbem-26937	3	18	constructs	construct	VERB
fbem-26937	3	19	a	a	DET
fbem-26937	3	20	theoretical	theoretical	ADJ
fbem-26937	3	21	framework	framework	NOUN
fbem-26937	3	22	for	for	ADP
fbem-26937	3	23	tik	tik	PROPN
fbem-26937	3	24	tok	tok	PROPN
fbem-26937	3	25	's	's	PART
fbem-26937	3	26	challenges	challenge	NOUN
fbem-26937	3	27	and	and	CCONJ
fbem-26937	3	28	brand	brand	NOUN
fbem-26937	3	29	interaction	interaction	NOUN
fbem-26937	3	30	.	.	PUNCT
fbem-26937	4	1	by	by	ADP
fbem-26937	4	2	comparing	compare	VERB
fbem-26937	4	3	different	different	ADJ
fbem-26937	4	4	types	type	NOUN
fbem-26937	4	5	of	of	ADP
fbem-26937	4	6	challenges	challenge	NOUN
fbem-26937	4	7	,	,	PUNCT
fbem-26937	4	8	analyzing	analyze	VERB
fbem-26937	4	9	indicators	indicator	NOUN
fbem-26937	4	10	such	such	ADJ
fbem-26937	4	11	as	as	ADP
fbem-26937	4	12	user	user	NOUN
fbem-26937	4	13	engagement	engagement	NOUN
fbem-26937	4	14	and	and	CCONJ
fbem-26937	4	15	brand	brand	NOUN
fbem-26937	4	16	exposure	exposure	NOUN
fbem-26937	4	17	,	,	PUNCT
fbem-26937	4	18	this	this	DET
fbem-26937	4	19	article	article	NOUN
fbem-26937	4	20	reveals	reveal	VERB
fbem-26937	4	21	the	the	DET
fbem-26937	4	22	unique	unique	ADJ
fbem-26937	4	23	value	value	NOUN
fbem-26937	4	24	of	of	ADP
fbem-26937	4	25	tik	tik	PROPN
fbem-26937	4	26	tok	tok	NOUN
fbem-26937	4	27	challenges	challenge	NOUN
fbem-26937	4	28	in	in	ADP
fbem-26937	4	29	enhancing	enhance	VERB
fbem-26937	4	30	brand	brand	NOUN
fbem-26937	4	31	interaction	interaction	NOUN
fbem-26937	4	32	and	and	CCONJ
fbem-26937	4	33	viral	viral	ADJ
fbem-26937	4	34	spread	spread	NOUN
fbem-26937	4	35	.	.	PUNCT
fbem-26937	5	1	the	the	DET
fbem-26937	5	2	research	research	NOUN
fbem-26937	5	3	results	result	NOUN
fbem-26937	5	4	show	show	VERB
fbem-26937	5	5	that	that	SCONJ
fbem-26937	5	6	the	the	DET
fbem-26937	5	7	tik	tik	PROPN
fbem-26937	5	8	tok	tok	NOUN
fbem-26937	5	9	challenge	challenge	NOUN
fbem-26937	5	10	effectively	effectively	ADV
fbem-26937	5	11	triggered	trigger	VERB
fbem-26937	5	12	viral	viral	ADJ
fbem-26937	5	13	spread	spread	NOUN
fbem-26937	5	14	through	through	ADP
fbem-26937	5	15	mechanisms	mechanism	NOUN
fbem-26937	5	16	such	such	ADJ
fbem-26937	5	17	as	as	ADP
fbem-26937	5	18	content	content	NOUN
fbem-26937	5	19	innovation	innovation	NOUN
fbem-26937	5	20	,	,	PUNCT
fbem-26937	5	21	emotional	emotional	ADJ
fbem-26937	5	22	resonance	resonance	NOUN
fbem-26937	5	23	,	,	PUNCT
fbem-26937	5	24	and	and	CCONJ
fbem-26937	5	25	social	social	ADJ
fbem-26937	5	26	currency	currency	NOUN
fbem-26937	5	27	,	,	PUNCT
fbem-26937	5	28	significantly	significantly	ADV
fbem-26937	5	29	increasing	increase	VERB
fbem-26937	5	30	brand	brand	NOUN
fbem-26937	5	31	exposure	exposure	NOUN
fbem-26937	5	32	and	and	CCONJ
fbem-26937	5	33	user	user	NOUN
fbem-26937	5	34	engagement	engagement	NOUN
fbem-26937	5	35	.	.	PUNCT
fbem-26937	6	1	however	however	ADV
fbem-26937	6	2	,	,	PUNCT
fbem-26937	6	3	in	in	ADP
fbem-26937	6	4	practice	practice	NOUN
fbem-26937	6	5	,	,	PUNCT
fbem-26937	6	6	there	there	PRON
fbem-26937	6	7	are	be	VERB
fbem-26937	6	8	also	also	ADV
fbem-26937	6	9	challenges	challenge	NOUN
fbem-26937	6	10	and	and	CCONJ
fbem-26937	6	11	risks	risk	NOUN
fbem-26937	6	12	such	such	ADJ
fbem-26937	6	13	as	as	ADP
fbem-26937	6	14	unstable	unstable	ADJ
fbem-26937	6	15	content	content	NOUN
fbem-26937	6	16	quality	quality	NOUN
fbem-26937	6	17	and	and	CCONJ
fbem-26937	6	18	user	user	NOUN
fbem-26937	6	19	fatigue	fatigue	NOUN
fbem-26937	6	20	.	.	PUNCT
fbem-26937	7	1	brands	brand	NOUN
fbem-26937	7	2	need	need	VERB
fbem-26937	7	3	to	to	PART
fbem-26937	7	4	focus	focus	VERB
fbem-26937	7	5	on	on	ADP
fbem-26937	7	6	content	content	NOUN
fbem-26937	7	7	innovation	innovation	NOUN
fbem-26937	7	8	,	,	PUNCT
fbem-26937	7	9	strengthen	strengthen	VERB
fbem-26937	7	10	user	user	NOUN
fbem-26937	7	11	interaction	interaction	NOUN
fbem-26937	7	12	,	,	PUNCT
fbem-26937	7	13	make	make	VERB
fbem-26937	7	14	reasonable	reasonable	ADJ
fbem-26937	7	15	use	use	NOUN
fbem-26937	7	16	of	of	ADP
fbem-26937	7	17	platform	platform	NOUN
fbem-26937	7	18	resources	resource	NOUN
fbem-26937	7	19	,	,	PUNCT
fbem-26937	7	20	and	and	CCONJ
fbem-26937	7	21	establish	establish	VERB
fbem-26937	7	22	risk	risk	NOUN
fbem-26937	7	23	response	response	NOUN
fbem-26937	7	24	mechanisms	mechanism	NOUN
fbem-26937	7	25	during	during	ADP
fbem-26937	7	26	the	the	DET
fbem-26937	7	27	implementation	implementation	NOUN
fbem-26937	7	28	process	process	NOUN
fbem-26937	7	29	.	.	PUNCT
fbem-26937	8	1	keywords	keyword	NOUN
fbem-26937	8	2	:	:	PUNCT
fbem-26937	8	3	tik	tik	PROPN
fbem-26937	8	4	tok	tok	NOUN
fbem-26937	8	5	challenge	challenge	NOUN
fbem-26937	8	6	,	,	PUNCT
fbem-26937	8	7	brand	brand	NOUN
fbem-26937	8	8	interaction	interaction	NOUN
fbem-26937	8	9	,	,	PUNCT
fbem-26937	8	10	viral	viral	ADJ
fbem-26937	8	11	marketing	marketing	NOUN
fbem-26937	8	12	,	,	PUNCT
fbem-26937	8	13	content	content	NOUN
fbem-26937	8	14	innovation	innovation	NOUN
fbem-26937	8	15	,	,	PUNCT
fbem-26937	8	16	user	user	NOUN
fbem-26937	8	17	participation	participation	NOUN
fbem-26937	8	18	.	.	PUNCT
fbem-26937	9	1	1	1	X
fbem-26937	9	2	.	.	X
fbem-26937	9	3	introduction	introduction	NOUN
fbem-26937	9	4	the	the	DET
fbem-26937	9	5	swift	swift	ADJ
fbem-26937	9	6	advancement	advancement	NOUN
fbem-26937	9	7	of	of	ADP
fbem-26937	9	8	mobile	mobile	ADJ
fbem-26937	9	9	internet	internet	NOUN
fbem-26937	9	10	technology	technology	NOUN
fbem-26937	9	11	has	have	AUX
fbem-26937	9	12	led	lead	VERB
fbem-26937	9	13	to	to	ADP
fbem-26937	9	14	the	the	DET
fbem-26937	9	15	short	short	ADJ
fbem-26937	9	16	video	video	NOUN
fbem-26937	9	17	platform	platform	NOUN
fbem-26937	9	18	emerging	emerge	VERB
fbem-26937	9	19	as	as	ADP
fbem-26937	9	20	a	a	DET
fbem-26937	9	21	novel	novel	ADJ
fbem-26937	9	22	digital	digital	ADJ
fbem-26937	9	23	media	medium	NOUN
fbem-26937	9	24	format	format	NOUN
fbem-26937	9	25	,	,	PUNCT
fbem-26937	9	26	significantly	significantly	ADV
fbem-26937	9	27	transforming	transform	VERB
fbem-26937	9	28	how	how	SCONJ
fbem-26937	9	29	people	people	NOUN
fbem-26937	9	30	entertain	entertain	VERB
fbem-26937	9	31	themselves	themselves	PRON
fbem-26937	9	32	,	,	PUNCT
fbem-26937	9	33	acquire	acquire	VERB
fbem-26937	9	34	information	information	NOUN
fbem-26937	9	35	,	,	PUNCT
fbem-26937	9	36	and	and	CCONJ
fbem-26937	9	37	engage	engage	VERB
fbem-26937	9	38	in	in	ADP
fbem-26937	9	39	social	social	ADJ
fbem-26937	9	40	interactions	interaction	NOUN
fbem-26937	9	41	[	[	X
fbem-26937	9	42	1	1	NUM
fbem-26937	9	43	]	]	PUNCT
fbem-26937	9	44	.	.	PUNCT
fbem-26937	10	1	among	among	ADP
fbem-26937	10	2	them	they	PRON
fbem-26937	10	3	,	,	PUNCT
fbem-26937	10	4	tik	tik	PROPN
fbem-26937	10	5	tok	tok	PROPN
fbem-26937	10	6	,	,	PUNCT
fbem-26937	10	7	as	as	ADP
fbem-26937	10	8	the	the	DET
fbem-26937	10	9	world	world	NOUN
fbem-26937	10	10	's	's	PART
fbem-26937	10	11	leading	lead	VERB
fbem-26937	10	12	short	short	ADJ
fbem-26937	10	13	video	video	NOUN
fbem-26937	10	14	sharing	sharing	NOUN
fbem-26937	10	15	platform	platform	NOUN
fbem-26937	10	16	,	,	PUNCT
fbem-26937	10	17	has	have	AUX
fbem-26937	10	18	quickly	quickly	ADV
fbem-26937	10	19	attracted	attract	VERB
fbem-26937	10	20	a	a	DET
fbem-26937	10	21	large	large	ADJ
fbem-26937	10	22	number	number	NOUN
fbem-26937	10	23	of	of	ADP
fbem-26937	10	24	users	user	NOUN
fbem-26937	10	25	around	around	ADP
fbem-26937	10	26	the	the	DET
fbem-26937	10	27	world	world	NOUN
fbem-26937	10	28	with	with	ADP
fbem-26937	10	29	its	its	PRON
fbem-26937	10	30	unique	unique	ADJ
fbem-26937	10	31	algorithm	algorithm	NOUN
fbem-26937	10	32	recommendation	recommendation	NOUN
fbem-26937	10	33	mechanism	mechanism	NOUN
fbem-26937	10	34	,	,	PUNCT
fbem-26937	10	35	rich	rich	ADJ
fbem-26937	10	36	and	and	CCONJ
fbem-26937	10	37	diverse	diverse	ADJ
fbem-26937	10	38	content	content	NOUN
fbem-26937	10	39	ecology	ecology	NOUN
fbem-26937	10	40	and	and	CCONJ
fbem-26937	10	41	high	high	ADJ
fbem-26937	10	42	user	user	NOUN
fbem-26937	10	43	participation	participation	NOUN
fbem-26937	10	44	,	,	PUNCT
fbem-26937	10	45	and	and	CCONJ
fbem-26937	10	46	has	have	AUX
fbem-26937	10	47	become	become	VERB
fbem-26937	10	48	a	a	DET
fbem-26937	10	49	new	new	ADJ
fbem-26937	10	50	position	position	NOUN
fbem-26937	10	51	of	of	ADP
fbem-26937	10	52	brand	brand	NOUN
fbem-26937	10	53	marketing	marketing	NOUN
fbem-26937	11	1	[	[	X
fbem-26937	11	2	2	2	NUM
fbem-26937	11	3	-	-	SYM
fbem-26937	11	4	3	3	NUM
fbem-26937	11	5	]	]	PUNCT
fbem-26937	11	6	.	.	PUNCT
fbem-26937	12	1	on	on	ADP
fbem-26937	12	2	this	this	DET
fbem-26937	12	3	platform	platform	NOUN
fbem-26937	12	4	,	,	PUNCT
fbem-26937	12	5	various	various	ADJ
fbem-26937	12	6	forms	form	NOUN
fbem-26937	12	7	of	of	ADP
fbem-26937	12	8	"	"	PUNCT
fbem-26937	12	9	challenge	challenge	NOUN
fbem-26937	12	10	"	"	PUNCT
fbem-26937	12	11	activities	activity	NOUN
fbem-26937	12	12	emerge	emerge	VERB
fbem-26937	12	13	in	in	ADP
fbem-26937	12	14	an	an	DET
fbem-26937	12	15	endless	endless	ADJ
fbem-26937	12	16	stream	stream	NOUN
fbem-26937	12	17	,	,	PUNCT
fbem-26937	12	18	which	which	PRON
fbem-26937	12	19	not	not	PART
fbem-26937	12	20	only	only	ADV
fbem-26937	12	21	provides	provide	VERB
fbem-26937	12	22	users	user	NOUN
fbem-26937	12	23	with	with	ADP
fbem-26937	12	24	opportunities	opportunity	NOUN
fbem-26937	12	25	to	to	PART
fbem-26937	12	26	show	show	VERB
fbem-26937	12	27	themselves	themselves	PRON
fbem-26937	12	28	and	and	CCONJ
fbem-26937	12	29	participate	participate	VERB
fbem-26937	12	30	in	in	ADP
fbem-26937	12	31	interaction	interaction	NOUN
fbem-26937	12	32	,	,	PUNCT
fbem-26937	12	33	but	but	CCONJ
fbem-26937	12	34	also	also	ADV
fbem-26937	12	35	provides	provide	VERB
fbem-26937	12	36	brands	brand	NOUN
fbem-26937	12	37	with	with	ADP
fbem-26937	12	38	new	new	ADJ
fbem-26937	12	39	channels	channel	NOUN
fbem-26937	12	40	to	to	PART
fbem-26937	12	41	establish	establish	VERB
fbem-26937	12	42	close	close	ADJ
fbem-26937	12	43	ties	tie	NOUN
fbem-26937	12	44	with	with	ADP
fbem-26937	12	45	users	user	NOUN
fbem-26937	12	46	and	and	CCONJ
fbem-26937	12	47	achieve	achieve	VERB
fbem-26937	12	48	rapid	rapid	ADJ
fbem-26937	12	49	communication	communication	NOUN
fbem-26937	12	50	[	[	X
fbem-26937	12	51	4	4	NUM
fbem-26937	12	52	]	]	PUNCT
fbem-26937	12	53	.	.	PUNCT
fbem-26937	13	1	therefore	therefore	ADV
fbem-26937	13	2	,	,	PUNCT
fbem-26937	13	3	it	it	PRON
fbem-26937	13	4	has	have	AUX
fbem-26937	13	5	become	become	VERB
fbem-26937	13	6	a	a	DET
fbem-26937	13	7	hot	hot	ADJ
fbem-26937	13	8	topic	topic	NOUN
fbem-26937	13	9	in	in	ADP
fbem-26937	13	10	the	the	DET
fbem-26937	13	11	field	field	NOUN
fbem-26937	13	12	of	of	ADP
fbem-26937	13	13	digital	digital	ADJ
fbem-26937	13	14	media	medium	NOUN
fbem-26937	13	15	marketing	marketing	NOUN
fbem-26937	13	16	to	to	PART
fbem-26937	13	17	explore	explore	VERB
fbem-26937	13	18	how	how	SCONJ
fbem-26937	13	19	the	the	DET
fbem-26937	13	20	challenge	challenge	NOUN
fbem-26937	13	21	of	of	ADP
fbem-26937	13	22	tik	tik	PROPN
fbem-26937	13	23	tok	tok	PROPN
fbem-26937	13	24	affects	affect	VERB
fbem-26937	13	25	brand	brand	NOUN
fbem-26937	13	26	interaction	interaction	NOUN
fbem-26937	13	27	and	and	CCONJ
fbem-26937	13	28	viral	viral	ADJ
fbem-26937	13	29	marketing	marketing	NOUN
fbem-26937	13	30	[	[	X
fbem-26937	13	31	5	5	NUM
fbem-26937	13	32	]	]	PUNCT
fbem-26937	13	33	.	.	PUNCT
fbem-26937	14	1	the	the	DET
fbem-26937	14	2	significance	significance	NOUN
fbem-26937	14	3	of	of	ADP
fbem-26937	14	4	this	this	DET
fbem-26937	14	5	study	study	NOUN
fbem-26937	14	6	is	be	AUX
fbem-26937	14	7	mainly	mainly	ADV
fbem-26937	14	8	reflected	reflect	VERB
fbem-26937	14	9	in	in	ADP
fbem-26937	14	10	the	the	DET
fbem-26937	14	11	following	follow	VERB
fbem-26937	14	12	aspects	aspect	NOUN
fbem-26937	14	13	:	:	PUNCT
fbem-26937	14	14	first	first	ADV
fbem-26937	14	15	,	,	PUNCT
fbem-26937	14	16	from	from	ADP
fbem-26937	14	17	the	the	DET
fbem-26937	14	18	theoretical	theoretical	ADJ
fbem-26937	14	19	level	level	NOUN
fbem-26937	14	20	,	,	PUNCT
fbem-26937	14	21	through	through	ADP
fbem-26937	14	22	indepth	indepth	ADJ
fbem-26937	14	23	analysis	analysis	NOUN
fbem-26937	14	24	of	of	ADP
fbem-26937	14	25	tik	tik	PROPN
fbem-26937	14	26	tok	tok	NOUN
fbem-26937	14	27	's	's	PART
fbem-26937	14	28	challenge	challenge	NOUN
fbem-26937	14	29	mechanism	mechanism	NOUN
fbem-26937	14	30	,	,	PUNCT
fbem-26937	14	31	characteristics	characteristic	NOUN
fbem-26937	14	32	and	and	CCONJ
fbem-26937	14	33	its	its	PRON
fbem-26937	14	34	impact	impact	NOUN
fbem-26937	14	35	on	on	ADP
fbem-26937	14	36	brand	brand	NOUN
fbem-26937	14	37	interaction	interaction	NOUN
fbem-26937	14	38	and	and	CCONJ
fbem-26937	14	39	viral	viral	ADJ
fbem-26937	14	40	marketing	marketing	NOUN
fbem-26937	14	41	,	,	PUNCT
fbem-26937	14	42	we	we	PRON
fbem-26937	14	43	can	can	AUX
fbem-26937	14	44	enrich	enrich	VERB
fbem-26937	14	45	and	and	CCONJ
fbem-26937	14	46	expand	expand	VERB
fbem-26937	14	47	the	the	DET
fbem-26937	14	48	existing	exist	VERB
fbem-26937	14	49	digital	digital	ADJ
fbem-26937	14	50	media	medium	NOUN
fbem-26937	14	51	marketing	marketing	NOUN
fbem-26937	14	52	theory	theory	NOUN
fbem-26937	14	53	and	and	CCONJ
fbem-26937	14	54	provide	provide	VERB
fbem-26937	14	55	a	a	DET
fbem-26937	14	56	new	new	ADJ
fbem-26937	14	57	perspective	perspective	NOUN
fbem-26937	14	58	for	for	ADP
fbem-26937	14	59	understanding	understand	VERB
fbem-26937	14	60	brand	brand	NOUN
fbem-26937	14	61	communication	communication	NOUN
fbem-26937	14	62	strategies	strategy	NOUN
fbem-26937	14	63	in	in	ADP
fbem-26937	14	64	the	the	DET
fbem-26937	14	65	new	new	ADJ
fbem-26937	14	66	media	medium	NOUN
fbem-26937	14	67	environment	environment	NOUN
fbem-26937	14	68	.	.	PUNCT
fbem-26937	15	1	secondly	secondly	ADV
fbem-26937	15	2	,	,	PUNCT
fbem-26937	15	3	from	from	ADP
fbem-26937	15	4	a	a	DET
fbem-26937	15	5	practical	practical	ADJ
fbem-26937	15	6	point	point	NOUN
fbem-26937	15	7	of	of	ADP
fbem-26937	15	8	view	view	NOUN
fbem-26937	15	9	,	,	PUNCT
fbem-26937	15	10	this	this	DET
fbem-26937	15	11	study	study	NOUN
fbem-26937	15	12	can	can	AUX
fbem-26937	15	13	provide	provide	VERB
fbem-26937	15	14	a	a	DET
fbem-26937	15	15	set	set	NOUN
fbem-26937	15	16	of	of	ADP
fbem-26937	15	17	marketing	marketing	NOUN
fbem-26937	15	18	strategy	strategy	NOUN
fbem-26937	15	19	guidance	guidance	NOUN
fbem-26937	15	20	for	for	ADP
fbem-26937	15	21	brands	brand	NOUN
fbem-26937	15	22	based	base	VERB
fbem-26937	15	23	on	on	ADP
fbem-26937	15	24	tik	tik	PROPN
fbem-26937	15	25	tok	tok	PROPN
fbem-26937	15	26	platform	platform	NOUN
fbem-26937	15	27	,	,	PUNCT
fbem-26937	15	28	and	and	CCONJ
fbem-26937	15	29	help	help	VERB
fbem-26937	15	30	brands	brand	NOUN
fbem-26937	15	31	to	to	PART
fbem-26937	15	32	make	make	VERB
fbem-26937	15	33	more	more	ADV
fbem-26937	15	34	effective	effective	ADJ
fbem-26937	15	35	use	use	NOUN
fbem-26937	15	36	of	of	ADP
fbem-26937	15	37	challenge	challenge	NOUN
fbem-26937	15	38	activities	activity	NOUN
fbem-26937	15	39	to	to	PART
fbem-26937	15	40	enhance	enhance	VERB
fbem-26937	15	41	brand	brand	NOUN
fbem-26937	15	42	awareness	awareness	NOUN
fbem-26937	15	43	,	,	PUNCT
fbem-26937	15	44	enhance	enhance	VERB
fbem-26937	15	45	user	user	NOUN
fbem-26937	15	46	stickiness	stickiness	NOUN
fbem-26937	15	47	and	and	CCONJ
fbem-26937	15	48	promote	promote	VERB
fbem-26937	15	49	product	product	NOUN
fbem-26937	15	50	sales	sale	NOUN
fbem-26937	15	51	.	.	PUNCT
fbem-26937	16	1	finally	finally	ADV
fbem-26937	16	2	,	,	PUNCT
fbem-26937	16	3	for	for	ADP
fbem-26937	16	4	the	the	DET
fbem-26937	16	5	tik	tik	PROPN
fbem-26937	16	6	tok	tok	PROPN
fbem-26937	16	7	platform	platform	NOUN
fbem-26937	16	8	itself	itself	PRON
fbem-26937	16	9	,	,	PUNCT
fbem-26937	16	10	this	this	DET
fbem-26937	16	11	study	study	NOUN
fbem-26937	16	12	is	be	AUX
fbem-26937	16	13	also	also	ADV
fbem-26937	16	14	helpful	helpful	ADJ
fbem-26937	16	15	to	to	PART
fbem-26937	16	16	further	far	ADV
fbem-26937	16	17	optimize	optimize	VERB
fbem-26937	16	18	the	the	DET
fbem-26937	16	19	user	user	NOUN
fbem-26937	16	20	experience	experience	NOUN
fbem-26937	16	21	,	,	PUNCT
fbem-26937	16	22	enhance	enhance	VERB
fbem-26937	16	23	the	the	DET
fbem-26937	16	24	value	value	NOUN
fbem-26937	16	25	of	of	ADP
fbem-26937	16	26	the	the	DET
fbem-26937	16	27	platform	platform	NOUN
fbem-26937	16	28	and	and	CCONJ
fbem-26937	16	29	promote	promote	VERB
fbem-26937	16	30	the	the	DET
fbem-26937	16	31	healthy	healthy	ADJ
fbem-26937	16	32	development	development	NOUN
fbem-26937	16	33	of	of	ADP
fbem-26937	16	34	the	the	DET
fbem-26937	16	35	content	content	NOUN
fbem-26937	16	36	ecology	ecology	NOUN
fbem-26937	16	37	.	.	PUNCT
fbem-26937	17	1	2	2	X
fbem-26937	17	2	.	.	X
fbem-26937	17	3	theoretical	theoretical	ADJ
fbem-26937	17	4	basis	basis	NOUN
fbem-26937	17	5	of	of	ADP
fbem-26937	17	6	tik	tik	PROPN
fbem-26937	17	7	tok	tok	PROPN
fbem-26937	17	8	challenge	challenge	NOUN
fbem-26937	17	9	and	and	CCONJ
fbem-26937	17	10	brand	brand	NOUN
fbem-26937	17	11	interaction	interaction	NOUN
fbem-26937	17	12	2.1	2.1	NUM
fbem-26937	17	13	.	.	PUNCT
fbem-26937	18	1	characteristic	characteristic	ADJ
fbem-26937	18	2	analysis	analysis	NOUN
fbem-26937	18	3	of	of	ADP
fbem-26937	18	4	tik	tik	PROPN
fbem-26937	18	5	tok	tok	PROPN
fbem-26937	18	6	platform	platform	PROPN
fbem-26937	18	7	tik	tik	PROPN
fbem-26937	18	8	tok	tok	PROPN
fbem-26937	18	9	platform	platform	NOUN
fbem-26937	18	10	,	,	PUNCT
fbem-26937	18	11	as	as	ADP
fbem-26937	18	12	a	a	DET
fbem-26937	18	13	gathering	gathering	NOUN
fbem-26937	18	14	place	place	NOUN
fbem-26937	18	15	of	of	ADP
fbem-26937	18	16	short	short	ADJ
fbem-26937	18	17	video	video	NOUN
fbem-26937	18	18	content	content	NOUN
fbem-26937	18	19	,	,	PUNCT
fbem-26937	18	20	its	its	PRON
fbem-26937	18	21	unique	unique	ADJ
fbem-26937	18	22	platform	platform	NOUN
fbem-26937	18	23	characteristics	characteristic	NOUN
fbem-26937	18	24	provide	provide	VERB
fbem-26937	18	25	fertile	fertile	ADJ
fbem-26937	18	26	soil	soil	NOUN
fbem-26937	18	27	for	for	ADP
fbem-26937	18	28	brand	brand	NOUN
fbem-26937	18	29	interaction	interaction	NOUN
fbem-26937	18	30	[	[	X
fbem-26937	18	31	6	6	NUM
fbem-26937	18	32	]	]	PUNCT
fbem-26937	18	33	.	.	PUNCT
fbem-26937	19	1	first	first	ADV
fbem-26937	19	2	of	of	ADP
fbem-26937	19	3	all	all	PRON
fbem-26937	19	4	,	,	PUNCT
fbem-26937	19	5	the	the	DET
fbem-26937	19	6	content	content	NOUN
fbem-26937	19	7	is	be	AUX
fbem-26937	19	8	short	short	ADJ
fbem-26937	19	9	and	and	CCONJ
fbem-26937	19	10	pithy	pithy	ADJ
fbem-26937	19	11	,	,	PUNCT
fbem-26937	19	12	which	which	PRON
fbem-26937	19	13	is	be	AUX
fbem-26937	19	14	a	a	DET
fbem-26937	19	15	major	major	ADJ
fbem-26937	19	16	feature	feature	NOUN
fbem-26937	19	17	of	of	ADP
fbem-26937	19	18	tik	tik	PROPN
fbem-26937	19	19	tok	tok	PROPN
fbem-26937	19	20	video	video	NOUN
fbem-26937	19	21	.	.	PUNCT
fbem-26937	20	1	this	this	PRON
fbem-26937	20	2	requires	require	VERB
fbem-26937	20	3	that	that	SCONJ
fbem-26937	20	4	the	the	DET
fbem-26937	20	5	brand	brand	NOUN
fbem-26937	20	6	must	must	AUX
fbem-26937	20	7	convey	convey	VERB
fbem-26937	20	8	attractive	attractive	ADJ
fbem-26937	20	9	information	information	NOUN
fbem-26937	20	10	in	in	ADP
fbem-26937	20	11	a	a	DET
fbem-26937	20	12	very	very	ADV
fbem-26937	20	13	short	short	ADJ
fbem-26937	20	14	time	time	NOUN
fbem-26937	20	15	,	,	PUNCT
fbem-26937	20	16	prompting	prompt	VERB
fbem-26937	20	17	users	user	NOUN
fbem-26937	20	18	to	to	PART
fbem-26937	20	19	respond	respond	VERB
fbem-26937	20	20	quickly	quickly	ADV
fbem-26937	20	21	,	,	PUNCT
fbem-26937	20	22	such	such	ADJ
fbem-26937	20	23	as	as	ADP
fbem-26937	20	24	like	like	INTJ
fbem-26937	20	25	,	,	PUNCT
fbem-26937	20	26	comment	comment	NOUN
fbem-26937	20	27	or	or	CCONJ
fbem-26937	20	28	share	share	VERB
fbem-26937	20	29	[	[	X
fbem-26937	20	30	7	7	NUM
fbem-26937	20	31	]	]	PUNCT
fbem-26937	20	32	.	.	PUNCT
fbem-26937	21	1	secondly	secondly	ADV
fbem-26937	21	2	,	,	PUNCT
fbem-26937	21	3	personalized	personalized	ADJ
fbem-26937	21	4	recommendation	recommendation	NOUN
fbem-26937	21	5	algorithm	algorithm	NOUN
fbem-26937	21	6	is	be	AUX
fbem-26937	21	7	one	one	NUM
fbem-26937	21	8	of	of	ADP
fbem-26937	21	9	the	the	DET
fbem-26937	21	10	core	core	NOUN
fbem-26937	21	11	competitiveness	competitiveness	NOUN
fbem-26937	21	12	of	of	ADP
fbem-26937	21	13	tik	tik	PROPN
fbem-26937	21	14	tok	tok	PROPN
fbem-26937	21	15	.	.	PUNCT
fbem-26937	22	1	it	it	PRON
fbem-26937	22	2	can	can	AUX
fbem-26937	22	3	accurately	accurately	ADV
fbem-26937	22	4	push	push	VERB
fbem-26937	22	5	relevant	relevant	ADJ
fbem-26937	22	6	content	content	NOUN
fbem-26937	22	7	according	accord	VERB
fbem-26937	22	8	to	to	ADP
fbem-26937	22	9	users	user	NOUN
fbem-26937	22	10	'	'	PART
fbem-26937	22	11	viewing	view	VERB
fbem-26937	22	12	history	history	NOUN
fbem-26937	22	13	,	,	PUNCT
fbem-26937	22	14	interest	interest	NOUN
fbem-26937	22	15	preferences	preference	NOUN
fbem-26937	22	16	and	and	CCONJ
fbem-26937	22	17	interactive	interactive	ADJ
fbem-26937	22	18	behaviors	behavior	NOUN
fbem-26937	22	19	,	,	PUNCT
fbem-26937	22	20	which	which	PRON
fbem-26937	22	21	makes	make	VERB
fbem-26937	22	22	it	it	PRON
fbem-26937	22	23	possible	possible	ADJ
fbem-26937	22	24	for	for	SCONJ
fbem-26937	22	25	brands	brand	NOUN
fbem-26937	22	26	to	to	PART
fbem-26937	22	27	achieve	achieve	VERB
fbem-26937	22	28	accurate	accurate	ADJ
fbem-26937	22	29	positioning	positioning	NOUN
fbem-26937	22	30	of	of	ADP
fbem-26937	22	31	target	target	NOUN
fbem-26937	22	32	audiences	audience	NOUN
fbem-26937	22	33	.	.	PUNCT
fbem-26937	23	1	furthermore	furthermore	ADV
fbem-26937	23	2	,	,	PUNCT
fbem-26937	23	3	the	the	DET
fbem-26937	23	4	strong	strong	ADJ
fbem-26937	23	5	social	social	ADJ
fbem-26937	23	6	attribute	attribute	NOUN
fbem-26937	23	7	makes	make	VERB
fbem-26937	23	8	tik	tik	PROPN
fbem-26937	23	9	tok	tok	PROPN
fbem-26937	23	10	not	not	PART
fbem-26937	23	11	only	only	ADV
fbem-26937	23	12	a	a	DET
fbem-26937	23	13	platform	platform	NOUN
fbem-26937	23	14	for	for	ADP
fbem-26937	23	15	content	content	ADJ
fbem-26937	23	16	consumption	consumption	NOUN
fbem-26937	23	17	,	,	PUNCT
fbem-26937	23	18	but	but	CCONJ
fbem-26937	23	19	also	also	ADV
fbem-26937	23	20	a	a	DET
fbem-26937	23	21	place	place	NOUN
fbem-26937	23	22	for	for	ADP
fbem-26937	23	23	social	social	ADJ
fbem-26937	23	24	interaction	interaction	NOUN
fbem-26937	23	25	,	,	PUNCT
fbem-26937	23	26	where	where	SCONJ
fbem-26937	23	27	users	user	NOUN
fbem-26937	23	28	can	can	AUX
fbem-26937	23	29	establish	establish	VERB
fbem-26937	23	30	contact	contact	NOUN
fbem-26937	23	31	with	with	ADP
fbem-26937	23	32	other	other	ADJ
fbem-26937	23	33	users	user	NOUN
fbem-26937	23	34	by	by	ADP
fbem-26937	23	35	participating	participate	VERB
fbem-26937	23	36	in	in	ADP
fbem-26937	23	37	challenges	challenge	NOUN
fbem-26937	23	38	,	,	PUNCT
fbem-26937	23	39	commenting	comment	VERB
fbem-26937	23	40	and	and	CCONJ
fbem-26937	23	41	interacting	interact	VERB
fbem-26937	23	42	.	.	PUNCT
fbem-26937	24	1	this	this	DET
fbem-26937	24	2	social	social	ADJ
fbem-26937	24	3	atmosphere	atmosphere	NOUN
fbem-26937	24	4	creates	create	VERB
fbem-26937	24	5	opportunities	opportunity	NOUN
fbem-26937	24	6	for	for	SCONJ
fbem-26937	24	7	brands	brand	NOUN
fbem-26937	24	8	to	to	PART
fbem-26937	24	9	interact	interact	VERB
fbem-26937	24	10	deeply	deeply	ADV
fbem-26937	24	11	with	with	ADP
fbem-26937	24	12	users	user	NOUN
fbem-26937	24	13	[	[	X
fbem-26937	24	14	8	8	NUM
fbem-26937	24	15	]	]	PUNCT
fbem-26937	24	16	.	.	PUNCT
fbem-26937	25	1	finally	finally	ADV
fbem-26937	25	2	,	,	PUNCT
fbem-26937	25	3	rich	rich	ADJ
fbem-26937	25	4	creative	creative	ADJ
fbem-26937	25	5	tools	tool	NOUN
fbem-26937	25	6	and	and	CCONJ
fbem-26937	25	7	special	special	ADJ
fbem-26937	25	8	effects	effect	NOUN
fbem-26937	25	9	lower	low	ADJ
fbem-26937	25	10	the	the	DET
fbem-26937	25	11	threshold	threshold	NOUN
fbem-26937	25	12	of	of	ADP
fbem-26937	25	13	content	content	NOUN
fbem-26937	25	14	creation	creation	NOUN
fbem-26937	25	15	,	,	PUNCT
fbem-26937	25	16	encourage	encourage	VERB
fbem-26937	25	17	users	user	NOUN
fbem-26937	25	18	to	to	PART
fbem-26937	25	19	participate	participate	VERB
fbem-26937	25	20	in	in	ADP
fbem-26937	25	21	content	content	NOUN
fbem-26937	25	22	creation	creation	NOUN
fbem-26937	25	23	,	,	PUNCT
fbem-26937	25	24	and	and	CCONJ
fbem-26937	25	25	provide	provide	VERB
fbem-26937	25	26	convenience	convenience	NOUN
fbem-26937	25	27	for	for	SCONJ
fbem-26937	25	28	brands	brand	NOUN
fbem-26937	25	29	to	to	PART
fbem-26937	25	30	launch	launch	VERB
fbem-26937	25	31	challenges	challenge	NOUN
fbem-26937	25	32	and	and	CCONJ
fbem-26937	25	33	collect	collect	VERB
fbem-26937	25	34	usergenerated	usergenerated	ADJ
fbem-26937	25	35	content	content	NOUN
fbem-26937	25	36	.	.	PUNCT
fbem-26937	26	1	2.2	2.2	NUM
fbem-26937	26	2	.	.	PUNCT
fbem-26937	27	1	the	the	DET
fbem-26937	27	2	concept	concept	NOUN
fbem-26937	27	3	and	and	CCONJ
fbem-26937	27	4	mode	mode	NOUN
fbem-26937	27	5	of	of	ADP
fbem-26937	27	6	brand	brand	NOUN
fbem-26937	27	7	interaction	interaction	NOUN
fbem-26937	27	8	brand	brand	NOUN
fbem-26937	27	9	interaction	interaction	NOUN
fbem-26937	27	10	refers	refer	VERB
fbem-26937	27	11	to	to	ADP
fbem-26937	27	12	the	the	DET
fbem-26937	27	13	process	process	NOUN
fbem-26937	27	14	of	of	ADP
fbem-26937	27	15	information	information	NOUN
fbem-26937	27	16	exchange	exchange	NOUN
fbem-26937	27	17	,	,	PUNCT
fbem-26937	27	18	emotional	emotional	ADJ
fbem-26937	27	19	communication	communication	NOUN
fbem-26937	27	20	and	and	CCONJ
fbem-26937	27	21	value	value	NOUN
fbem-26937	27	22	sharing	sharing	NOUN
fbem-26937	27	23	between	between	ADP
fbem-26937	27	24	brands	brand	NOUN
fbem-26937	27	25	and	and	CCONJ
fbem-26937	27	26	consumers	consumer	NOUN
fbem-26937	27	27	through	through	ADP
fbem-26937	27	28	various	various	ADJ
fbem-26937	27	29	channels	channel	NOUN
fbem-26937	27	30	and	and	CCONJ
fbem-26937	27	31	ways	way	NOUN
fbem-26937	27	32	.	.	PUNCT
fbem-26937	28	1	in	in	ADP
fbem-26937	28	2	the	the	DET
fbem-26937	28	3	digital	digital	ADJ
fbem-26937	28	4	age	age	NOUN
fbem-26937	28	5	,	,	PUNCT
fbem-26937	28	6	brand	brand	NOUN
fbem-26937	28	7	interaction	interaction	NOUN
fbem-26937	28	8	presents	present	VERB
fbem-26937	28	9	new	new	ADJ
fbem-26937	28	10	characteristics	characteristic	NOUN
fbem-26937	28	11	of	of	ADP
fbem-26937	28	12	multidirectional	multidirectional	ADJ
fbem-26937	28	13	,	,	PUNCT
fbem-26937	28	14	immediacy	immediacy	NOUN
fbem-26937	28	15	and	and	CCONJ
fbem-26937	28	16	personalization	personalization	NOUN
fbem-26937	28	17	[	[	X
fbem-26937	28	18	9	9	NUM
fbem-26937	28	19	]	]	PUNCT
fbem-26937	28	20	.	.	PUNCT
fbem-26937	29	1	multi	multi	ADJ
fbem-26937	29	2	-	-	ADJ
fbem-26937	29	3	direction	direction	NOUN
fbem-26937	29	4	means	mean	VERB
fbem-26937	29	5	that	that	SCONJ
fbem-26937	29	6	information	information	NOUN
fbem-26937	29	7	no	no	ADV
fbem-26937	29	8	longer	long	ADV
fbem-26937	29	9	flows	flow	VERB
fbem-26937	29	10	in	in	ADP
fbem-26937	29	11	one	one	NUM
fbem-26937	29	12	direction	direction	NOUN
fbem-26937	29	13	,	,	PUNCT
fbem-26937	29	14	and	and	CCONJ
fbem-26937	29	15	consumers	consumer	NOUN
fbem-26937	29	16	can	can	AUX
fbem-26937	29	17	also	also	ADV
fbem-26937	29	18	send	send	VERB
fbem-26937	29	19	314	314	NUM
fbem-26937	29	20	information	information	NOUN
fbem-26937	29	21	to	to	ADP
fbem-26937	29	22	the	the	DET
fbem-26937	29	23	brand	brand	NOUN
fbem-26937	29	24	actively	actively	ADV
fbem-26937	29	25	and	and	CCONJ
fbem-26937	29	26	even	even	ADV
fbem-26937	29	27	participate	participate	VERB
fbem-26937	29	28	in	in	ADP
fbem-26937	29	29	the	the	DET
fbem-26937	29	30	shaping	shaping	NOUN
fbem-26937	29	31	of	of	ADP
fbem-26937	29	32	brand	brand	NOUN
fbem-26937	29	33	image	image	NOUN
fbem-26937	29	34	.	.	PUNCT
fbem-26937	30	1	instantaneity	instantaneity	NOUN
fbem-26937	30	2	requires	require	VERB
fbem-26937	30	3	brands	brand	NOUN
fbem-26937	30	4	to	to	PART
fbem-26937	30	5	respond	respond	VERB
fbem-26937	30	6	quickly	quickly	ADV
fbem-26937	30	7	to	to	ADP
fbem-26937	30	8	consumers	consumer	NOUN
fbem-26937	30	9	'	'	PART
fbem-26937	30	10	needs	need	NOUN
fbem-26937	30	11	and	and	CCONJ
fbem-26937	30	12	feedback	feedback	VERB
fbem-26937	30	13	and	and	CCONJ
fbem-26937	30	14	keep	keep	VERB
fbem-26937	30	15	the	the	DET
fbem-26937	30	16	timeliness	timeliness	NOUN
fbem-26937	30	17	of	of	ADP
fbem-26937	30	18	communication	communication	NOUN
fbem-26937	30	19	.	.	PUNCT
fbem-26937	31	1	personalization	personalization	NOUN
fbem-26937	31	2	emphasizes	emphasize	VERB
fbem-26937	31	3	providing	provide	VERB
fbem-26937	31	4	customized	customize	VERB
fbem-26937	31	5	services	service	NOUN
fbem-26937	31	6	and	and	CCONJ
fbem-26937	31	7	experiences	experience	NOUN
fbem-26937	31	8	according	accord	VERB
fbem-26937	31	9	to	to	ADP
fbem-26937	31	10	consumers	consumer	NOUN
fbem-26937	31	11	'	'	PART
fbem-26937	31	12	personal	personal	ADJ
fbem-26937	31	13	preferences	preference	NOUN
fbem-26937	31	14	and	and	CCONJ
fbem-26937	31	15	needs	need	NOUN
fbem-26937	31	16	.	.	PUNCT
fbem-26937	32	1	on	on	ADP
fbem-26937	32	2	the	the	DET
fbem-26937	32	3	tik	tik	PROPN
fbem-26937	32	4	tok	tok	PROPN
fbem-26937	32	5	platform	platform	NOUN
fbem-26937	32	6	,	,	PUNCT
fbem-26937	32	7	the	the	DET
fbem-26937	32	8	modes	mode	NOUN
fbem-26937	32	9	of	of	ADP
fbem-26937	32	10	brand	brand	NOUN
fbem-26937	32	11	interaction	interaction	NOUN
fbem-26937	32	12	mainly	mainly	ADV
fbem-26937	32	13	include	include	VERB
fbem-26937	32	14	challenge	challenge	NOUN
fbem-26937	32	15	,	,	PUNCT
fbem-26937	32	16	topic	topic	NOUN
fbem-26937	32	17	interaction	interaction	NOUN
fbem-26937	32	18	,	,	PUNCT
fbem-26937	32	19	live	live	ADJ
fbem-26937	32	20	broadcast	broadcast	VERB
fbem-26937	32	21	with	with	ADP
fbem-26937	32	22	goods	good	NOUN
fbem-26937	32	23	,	,	PUNCT
fbem-26937	32	24	kol/	kol/	PROPN
fbem-26937	32	25	online	online	ADJ
fbem-26937	32	26	celebrity	celebrity	NOUN
fbem-26937	32	27	cooperation	cooperation	NOUN
fbem-26937	32	28	and	and	CCONJ
fbem-26937	32	29	so	so	ADV
fbem-26937	32	30	on	on	ADV
fbem-26937	32	31	.	.	PUNCT
fbem-26937	33	1	2.3	2.3	NUM
fbem-26937	33	2	.	.	PUNCT
fbem-26937	33	3	principles	principle	NOUN
fbem-26937	33	4	and	and	CCONJ
fbem-26937	33	5	elements	element	NOUN
fbem-26937	33	6	of	of	ADP
fbem-26937	33	7	viral	viral	ADJ
fbem-26937	33	8	marketing	marketing	NOUN
fbem-26937	33	9	viral	viral	ADJ
fbem-26937	33	10	marketing	marketing	NOUN
fbem-26937	33	11	is	be	AUX
fbem-26937	33	12	a	a	DET
fbem-26937	33	13	marketing	marketing	NOUN
fbem-26937	33	14	strategy	strategy	NOUN
fbem-26937	33	15	that	that	PRON
fbem-26937	33	16	makes	make	VERB
fbem-26937	33	17	use	use	NOUN
fbem-26937	33	18	of	of	ADP
fbem-26937	33	19	the	the	DET
fbem-26937	33	20	public	public	NOUN
fbem-26937	33	21	's	's	PART
fbem-26937	33	22	enthusiasm	enthusiasm	NOUN
fbem-26937	33	23	and	and	CCONJ
fbem-26937	33	24	interpersonal	interpersonal	ADJ
fbem-26937	33	25	network	network	NOUN
fbem-26937	33	26	to	to	PART
fbem-26937	33	27	make	make	VERB
fbem-26937	33	28	marketing	marketing	NOUN
fbem-26937	33	29	information	information	NOUN
fbem-26937	33	30	spread	spread	VERB
fbem-26937	33	31	like	like	ADP
fbem-26937	33	32	a	a	DET
fbem-26937	33	33	virus	virus	NOUN
fbem-26937	33	34	,	,	PUNCT
fbem-26937	33	35	so	so	SCONJ
fbem-26937	33	36	as	as	SCONJ
fbem-26937	33	37	to	to	PART
fbem-26937	33	38	rapidly	rapidly	ADV
fbem-26937	33	39	enhance	enhance	VERB
fbem-26937	33	40	brand	brand	NOUN
fbem-26937	33	41	awareness	awareness	NOUN
fbem-26937	33	42	and	and	CCONJ
fbem-26937	33	43	influence	influence	NOUN
fbem-26937	33	44	.	.	PUNCT
fbem-26937	34	1	its	its	PRON
fbem-26937	34	2	core	core	NOUN
fbem-26937	34	3	principle	principle	NOUN
fbem-26937	34	4	is	be	AUX
fbem-26937	34	5	to	to	PART
fbem-26937	34	6	use	use	VERB
fbem-26937	34	7	users	user	NOUN
fbem-26937	34	8	'	'	PART
fbem-26937	34	9	active	active	ADJ
fbem-26937	34	10	communication	communication	NOUN
fbem-26937	34	11	,	,	PUNCT
fbem-26937	34	12	rather	rather	ADV
fbem-26937	34	13	than	than	ADP
fbem-26937	34	14	traditional	traditional	ADJ
fbem-26937	34	15	advertising	advertising	NOUN
fbem-26937	34	16	push	push	NOUN
fbem-26937	34	17	,	,	PUNCT
fbem-26937	34	18	to	to	PART
fbem-26937	34	19	realize	realize	VERB
fbem-26937	34	20	the	the	DET
fbem-26937	34	21	wide	wide	ADJ
fbem-26937	34	22	dissemination	dissemination	NOUN
fbem-26937	34	23	of	of	ADP
fbem-26937	34	24	marketing	marketing	NOUN
fbem-26937	34	25	information	information	NOUN
fbem-26937	34	26	.	.	PUNCT
fbem-26937	35	1	the	the	DET
fbem-26937	35	2	success	success	NOUN
fbem-26937	35	3	factors	factor	NOUN
fbem-26937	35	4	of	of	ADP
fbem-26937	35	5	viral	viral	ADJ
fbem-26937	35	6	marketing	marketing	NOUN
fbem-26937	35	7	are	be	AUX
fbem-26937	35	8	shown	show	VERB
fbem-26937	35	9	in	in	ADP
fbem-26937	35	10	figure	figure	NOUN
fbem-26937	35	11	1	1	NUM
fbem-26937	35	12	:	:	PUNCT
fbem-26937	35	13	figure	figure	NOUN
fbem-26937	35	14	1	1	NUM
fbem-26937	35	15	.	.	PUNCT
fbem-26937	35	16	successful	successful	ADJ
fbem-26937	35	17	elements	element	NOUN
fbem-26937	35	18	of	of	ADP
fbem-26937	35	19	viral	viral	ADJ
fbem-26937	35	20	marketing	marketing	NOUN
fbem-26937	35	21	the	the	DET
fbem-26937	35	22	successful	successful	ADJ
fbem-26937	35	23	elements	element	NOUN
fbem-26937	35	24	of	of	ADP
fbem-26937	35	25	viral	viral	ADJ
fbem-26937	35	26	marketing	marketing	NOUN
fbem-26937	35	27	cover	cover	VERB
fbem-26937	35	28	many	many	ADJ
fbem-26937	35	29	aspects	aspect	NOUN
fbem-26937	35	30	,	,	PUNCT
fbem-26937	35	31	such	such	ADJ
fbem-26937	35	32	as	as	ADP
fbem-26937	35	33	content	content	NOUN
fbem-26937	35	34	,	,	PUNCT
fbem-26937	35	35	target	target	NOUN
fbem-26937	35	36	audience	audience	NOUN
fbem-26937	35	37	and	and	CCONJ
fbem-26937	35	38	communication	communication	NOUN
fbem-26937	35	39	channels	channel	NOUN
fbem-26937	35	40	.	.	PUNCT
fbem-26937	36	1	these	these	DET
fbem-26937	36	2	factors	factor	NOUN
fbem-26937	36	3	work	work	VERB
fbem-26937	36	4	together	together	ADV
fbem-26937	36	5	to	to	PART
fbem-26937	36	6	ensure	ensure	VERB
fbem-26937	36	7	the	the	DET
fbem-26937	36	8	successful	successful	ADJ
fbem-26937	36	9	implementation	implementation	NOUN
fbem-26937	36	10	and	and	CCONJ
fbem-26937	36	11	wide	wide	ADJ
fbem-26937	36	12	spread	spread	NOUN
fbem-26937	36	13	of	of	ADP
fbem-26937	36	14	viral	viral	ADJ
fbem-26937	36	15	marketing	marketing	NOUN
fbem-26937	36	16	activities	activity	NOUN
fbem-26937	36	17	.	.	PUNCT
fbem-26937	37	1	3	3	X
fbem-26937	37	2	.	.	X
fbem-26937	37	3	the	the	DET
fbem-26937	37	4	impact	impact	NOUN
fbem-26937	37	5	mechanism	mechanism	NOUN
fbem-26937	37	6	of	of	ADP
fbem-26937	37	7	tik	tik	PROPN
fbem-26937	37	8	tok	tok	PROPN
fbem-26937	37	9	challenge	challenge	NOUN
fbem-26937	37	10	on	on	ADP
fbem-26937	37	11	brand	brand	NOUN
fbem-26937	37	12	interaction	interaction	NOUN
fbem-26937	37	13	3.1	3.1	NUM
fbem-26937	37	14	.	.	PUNCT
fbem-26937	37	15	types	type	NOUN
fbem-26937	37	16	and	and	CCONJ
fbem-26937	37	17	strategies	strategy	NOUN
fbem-26937	37	18	of	of	ADP
fbem-26937	37	19	tik	tik	PROPN
fbem-26937	37	20	tok	tok	NOUN
fbem-26937	37	21	challenge	challenge	NOUN
fbem-26937	37	22	as	as	ADP
fbem-26937	37	23	an	an	DET
fbem-26937	37	24	important	important	ADJ
fbem-26937	37	25	form	form	NOUN
fbem-26937	37	26	of	of	ADP
fbem-26937	37	27	interaction	interaction	NOUN
fbem-26937	37	28	between	between	ADP
fbem-26937	37	29	brands	brand	NOUN
fbem-26937	37	30	and	and	CCONJ
fbem-26937	37	31	users	user	NOUN
fbem-26937	37	32	,	,	PUNCT
fbem-26937	37	33	tik	tik	PROPN
fbem-26937	37	34	tok	tok	NOUN
fbem-26937	37	35	challenge	challenge	NOUN
fbem-26937	37	36	has	have	VERB
fbem-26937	37	37	various	various	ADJ
fbem-26937	37	38	types	type	NOUN
fbem-26937	37	39	and	and	CCONJ
fbem-26937	37	40	flexible	flexible	ADJ
fbem-26937	37	41	strategies	strategy	NOUN
fbem-26937	37	42	,	,	PUNCT
fbem-26937	37	43	which	which	PRON
fbem-26937	37	44	provides	provide	VERB
fbem-26937	37	45	a	a	DET
fbem-26937	37	46	broad	broad	ADJ
fbem-26937	37	47	creative	creative	ADJ
fbem-26937	37	48	space	space	NOUN
fbem-26937	37	49	for	for	ADP
fbem-26937	37	50	brands	brand	NOUN
fbem-26937	37	51	.	.	PUNCT
fbem-26937	38	1	according	accord	VERB
fbem-26937	38	2	to	to	ADP
fbem-26937	38	3	the	the	DET
fbem-26937	38	4	nature	nature	NOUN
fbem-26937	38	5	and	and	CCONJ
fbem-26937	38	6	objectives	objective	NOUN
fbem-26937	38	7	of	of	ADP
fbem-26937	38	8	the	the	DET
fbem-26937	38	9	challenges	challenge	NOUN
fbem-26937	38	10	,	,	PUNCT
fbem-26937	38	11	tik	tik	PROPN
fbem-26937	38	12	tok	tok	NOUN
fbem-26937	38	13	challenges	challenge	NOUN
fbem-26937	38	14	can	can	AUX
fbem-26937	38	15	be	be	AUX
fbem-26937	38	16	roughly	roughly	ADV
fbem-26937	38	17	divided	divide	VERB
fbem-26937	38	18	into	into	ADP
fbem-26937	38	19	several	several	ADJ
fbem-26937	38	20	categories	category	NOUN
fbem-26937	38	21	in	in	ADP
fbem-26937	38	22	table	table	NOUN
fbem-26937	38	23	1	1	NUM
fbem-26937	38	24	:	:	PUNCT
fbem-26937	38	25	table	table	NOUN
fbem-26937	38	26	1	1	NUM
fbem-26937	38	27	.	.	PUNCT
fbem-26937	38	28	types	type	NOUN
fbem-26937	38	29	of	of	ADP
fbem-26937	38	30	douyin	douyin	NOUN
fbem-26937	38	31	challenges	challenge	NOUN
fbem-26937	38	32	and	and	CCONJ
fbem-26937	38	33	their	their	PRON
fbem-26937	38	34	brand	brand	NOUN
fbem-26937	38	35	interaction	interaction	NOUN
fbem-26937	38	36	strategies	strategy	NOUN
fbem-26937	38	37	challenge	challenge	NOUN
fbem-26937	38	38	type	type	NOUN
fbem-26937	38	39	description	description	NOUN
fbem-26937	38	40	brand	brand	NOUN
fbem-26937	38	41	interaction	interaction	NOUN
fbem-26937	38	42	strategy	strategy	NOUN
fbem-26937	38	43	creative	creative	ADJ
fbem-26937	38	44	challenge	challenge	NOUN
fbem-26937	38	45	encourages	encourage	VERB
fbem-26937	38	46	users	user	NOUN
fbem-26937	38	47	to	to	PART
fbem-26937	38	48	create	create	VERB
fbem-26937	38	49	content	content	NOUN
fbem-26937	38	50	around	around	ADP
fbem-26937	38	51	specific	specific	ADJ
fbem-26937	38	52	themes	theme	NOUN
fbem-26937	38	53	or	or	CCONJ
fbem-26937	38	54	products	product	NOUN
fbem-26937	38	55	provide	provide	VERB
fbem-26937	38	56	creation	creation	NOUN
fbem-26937	38	57	guidelines	guideline	NOUN
fbem-26937	38	58	or	or	CCONJ
fbem-26937	38	59	examples	example	NOUN
fbem-26937	38	60	,	,	PUNCT
fbem-26937	38	61	stimulate	stimulate	VERB
fbem-26937	38	62	user	user	NOUN
fbem-26937	38	63	participation	participation	NOUN
fbem-26937	38	64	,	,	PUNCT
fbem-26937	38	65	showcase	showcase	NOUN
fbem-26937	38	66	product	product	NOUN
fbem-26937	38	67	features	feature	NOUN
fbem-26937	38	68	,	,	PUNCT
fbem-26937	38	69	enhance	enhance	VERB
fbem-26937	38	70	brand	brand	NOUN
fbem-26937	38	71	impression	impression	NOUN
fbem-26937	38	72	skill	skill	NOUN
fbem-26937	38	73	challenge	challenge	NOUN
fbem-26937	38	74	focuses	focus	VERB
fbem-26937	38	75	on	on	ADP
fbem-26937	38	76	showcasing	showcase	VERB
fbem-26937	38	77	a	a	DET
fbem-26937	38	78	particular	particular	ADJ
fbem-26937	38	79	skill	skill	NOUN
fbem-26937	38	80	or	or	CCONJ
fbem-26937	38	81	talent	talent	NOUN
fbem-26937	38	82	invite	invite	VERB
fbem-26937	38	83	well	well	ADV
fbem-26937	38	84	-	-	PUNCT
fbem-26937	38	85	known	know	VERB
fbem-26937	38	86	kols	kol	NOUN
fbem-26937	38	87	or	or	CCONJ
fbem-26937	38	88	influencers	influencer	NOUN
fbem-26937	38	89	as	as	ADP
fbem-26937	38	90	initiators	initiator	NOUN
fbem-26937	38	91	,	,	PUNCT
fbem-26937	38	92	demonstrate	demonstrate	VERB
fbem-26937	38	93	the	the	DET
fbem-26937	38	94	brand	brand	NOUN
fbem-26937	38	95	's	's	PART
fbem-26937	38	96	association	association	NOUN
fbem-26937	38	97	with	with	ADP
fbem-26937	38	98	fashion	fashion	NOUN
fbem-26937	38	99	,	,	PUNCT
fbem-26937	38	100	culture	culture	NOUN
fbem-26937	38	101	,	,	PUNCT
fbem-26937	38	102	or	or	CCONJ
fbem-26937	38	103	lifestyle	lifestyle	NOUN
fbem-26937	38	104	public	public	ADJ
fbem-26937	38	105	welfare	welfare	NOUN
fbem-26937	38	106	challenge	challenge	NOUN
fbem-26937	38	107	combines	combine	VERB
fbem-26937	38	108	social	social	ADJ
fbem-26937	38	109	hot	hot	ADJ
fbem-26937	38	110	topics	topic	NOUN
fbem-26937	38	111	or	or	CCONJ
fbem-26937	38	112	public	public	ADJ
fbem-26937	38	113	welfare	welfare	NOUN
fbem-26937	38	114	projects	project	NOUN
fbem-26937	38	115	to	to	PART
fbem-26937	38	116	initiate	initiate	VERB
fbem-26937	38	117	challenges	challenge	NOUN
fbem-26937	38	118	with	with	ADP
fbem-26937	38	119	positive	positive	ADJ
fbem-26937	38	120	impact	impact	NOUN
fbem-26937	38	121	enhance	enhance	VERB
fbem-26937	38	122	brand	brand	NOUN
fbem-26937	38	123	image	image	NOUN
fbem-26937	38	124	,	,	PUNCT
fbem-26937	38	125	strengthen	strengthen	VERB
fbem-26937	38	126	users	user	NOUN
fbem-26937	38	127	'	'	PART
fbem-26937	38	128	sense	sense	NOUN
fbem-26937	38	129	of	of	ADP
fbem-26937	38	130	social	social	ADJ
fbem-26937	38	131	responsibility	responsibility	NOUN
fbem-26937	38	132	,	,	PUNCT
fbem-26937	38	133	promote	promote	VERB
fbem-26937	38	134	emotional	emotional	ADJ
fbem-26937	38	135	connection	connection	NOUN
fbem-26937	38	136	between	between	ADP
fbem-26937	38	137	brand	brand	NOUN
fbem-26937	38	138	and	and	CCONJ
fbem-26937	38	139	users	user	NOUN
fbem-26937	38	140	in	in	ADP
fbem-26937	38	141	terms	term	NOUN
fbem-26937	38	142	of	of	ADP
fbem-26937	38	143	strategy	strategy	NOUN
fbem-26937	38	144	,	,	PUNCT
fbem-26937	38	145	brands	brand	NOUN
fbem-26937	38	146	need	need	VERB
fbem-26937	38	147	to	to	PART
fbem-26937	38	148	combine	combine	VERB
fbem-26937	38	149	their	their	PRON
fbem-26937	38	150	own	own	ADJ
fbem-26937	38	151	positioning	positioning	NOUN
fbem-26937	38	152	,	,	PUNCT
fbem-26937	38	153	product	product	NOUN
fbem-26937	38	154	characteristics	characteristic	NOUN
fbem-26937	38	155	and	and	CCONJ
fbem-26937	38	156	target	target	NOUN
fbem-26937	38	157	audience	audience	NOUN
fbem-26937	38	158	to	to	PART
fbem-26937	38	159	formulate	formulate	VERB
fbem-26937	38	160	differentiated	differentiated	ADJ
fbem-26937	38	161	challenge	challenge	NOUN
fbem-26937	38	162	strategies	strategy	NOUN
fbem-26937	38	163	.	.	PUNCT
fbem-26937	39	1	3.2	3.2	NUM
fbem-26937	39	2	.	.	PUNCT
fbem-26937	40	1	brand	brand	NOUN
fbem-26937	40	2	interaction	interaction	NOUN
fbem-26937	40	3	enhancement	enhancement	NOUN
fbem-26937	40	4	path	path	PROPN
fbem-26937	40	5	tik	tik	PROPN
fbem-26937	40	6	tok	tok	PROPN
fbem-26937	40	7	challenge	challenge	NOUN
fbem-26937	40	8	effectively	effectively	ADV
fbem-26937	40	9	enhances	enhance	VERB
fbem-26937	40	10	the	the	DET
fbem-26937	40	11	interaction	interaction	NOUN
fbem-26937	40	12	between	between	ADP
fbem-26937	40	13	brands	brand	NOUN
fbem-26937	40	14	and	and	CCONJ
fbem-26937	40	15	users	user	NOUN
fbem-26937	40	16	through	through	ADP
fbem-26937	40	17	the	the	DET
fbem-26937	40	18	following	follow	VERB
fbem-26937	40	19	paths	path	NOUN
fbem-26937	40	20	:	:	PUNCT
fbem-26937	40	21	content	content	NOUN
fbem-26937	40	22	co	co	NOUN
fbem-26937	40	23	-	-	NOUN
fbem-26937	40	24	creation	creation	NOUN
fbem-26937	40	25	:	:	PUNCT
fbem-26937	40	26	challenge	challenge	NOUN
fbem-26937	40	27	activities	activity	NOUN
fbem-26937	40	28	encourage	encourage	VERB
fbem-26937	40	29	users	user	NOUN
fbem-26937	40	30	315	315	NUM
fbem-26937	40	31	to	to	PART
fbem-26937	40	32	participate	participate	VERB
fbem-26937	40	33	in	in	ADP
fbem-26937	40	34	content	content	NOUN
fbem-26937	40	35	creation	creation	NOUN
fbem-26937	40	36	,	,	PUNCT
fbem-26937	40	37	and	and	CCONJ
fbem-26937	40	38	make	make	VERB
fbem-26937	40	39	the	the	DET
fbem-26937	40	40	brand	brand	NOUN
fbem-26937	40	41	change	change	NOUN
fbem-26937	40	42	from	from	ADP
fbem-26937	40	43	a	a	DET
fbem-26937	40	44	single	single	ADJ
fbem-26937	40	45	content	content	NOUN
fbem-26937	40	46	provider	provider	NOUN
fbem-26937	40	47	to	to	ADP
fbem-26937	40	48	a	a	DET
fbem-26937	40	49	partner	partner	NOUN
fbem-26937	40	50	who	who	PRON
fbem-26937	40	51	creates	create	VERB
fbem-26937	40	52	content	content	NOUN
fbem-26937	40	53	with	with	ADP
fbem-26937	40	54	users	user	NOUN
fbem-26937	40	55	.	.	PUNCT
fbem-26937	41	1	user	user	NOUN
fbem-26937	41	2	participation	participation	NOUN
fbem-26937	41	3	not	not	PART
fbem-26937	41	4	only	only	ADV
fbem-26937	41	5	enriches	enrich	VERB
fbem-26937	41	6	the	the	DET
fbem-26937	41	7	brand	brand	NOUN
fbem-26937	41	8	content	content	NOUN
fbem-26937	41	9	library	library	NOUN
fbem-26937	41	10	,	,	PUNCT
fbem-26937	41	11	but	but	CCONJ
fbem-26937	41	12	also	also	ADV
fbem-26937	41	13	increases	increase	VERB
fbem-26937	41	14	the	the	DET
fbem-26937	41	15	user	user	NOUN
fbem-26937	41	16	's	's	PART
fbem-26937	41	17	sense	sense	NOUN
fbem-26937	41	18	of	of	ADP
fbem-26937	41	19	identity	identity	NOUN
fbem-26937	41	20	and	and	CCONJ
fbem-26937	41	21	belonging	belong	VERB
fbem-26937	41	22	to	to	ADP
fbem-26937	41	23	the	the	DET
fbem-26937	41	24	brand	brand	NOUN
fbem-26937	41	25	.	.	PUNCT
fbem-26937	42	1	social	social	ADJ
fbem-26937	42	2	sharing	sharing	NOUN
fbem-26937	42	3	:	:	PUNCT
fbem-26937	42	4	the	the	DET
fbem-26937	42	5	interesting	interesting	ADJ
fbem-26937	42	6	,	,	PUNCT
fbem-26937	42	7	challenging	challenging	ADJ
fbem-26937	42	8	and	and	CCONJ
fbem-26937	42	9	social	social	ADJ
fbem-26937	42	10	nature	nature	NOUN
fbem-26937	42	11	of	of	ADP
fbem-26937	42	12	challenging	challenging	ADJ
fbem-26937	42	13	activities	activity	NOUN
fbem-26937	42	14	urges	urge	VERB
fbem-26937	42	15	users	user	NOUN
fbem-26937	42	16	to	to	PART
fbem-26937	42	17	actively	actively	ADV
fbem-26937	42	18	share	share	VERB
fbem-26937	42	19	their	their	PRON
fbem-26937	42	20	participation	participation	NOUN
fbem-26937	42	21	results	result	NOUN
fbem-26937	42	22	and	and	CCONJ
fbem-26937	42	23	form	form	VERB
fbem-26937	42	24	word	word	NOUN
fbem-26937	42	25	-	-	PUNCT
fbem-26937	42	26	of	of	ADP
fbem-26937	42	27	-	-	PUNCT
fbem-26937	42	28	mouth	mouth	NOUN
fbem-26937	42	29	communication	communication	NOUN
fbem-26937	42	30	.	.	PUNCT
fbem-26937	43	1	the	the	DET
fbem-26937	43	2	sharing	share	VERB
fbem-26937	43	3	behavior	behavior	NOUN
fbem-26937	43	4	of	of	ADP
fbem-26937	43	5	users	user	NOUN
fbem-26937	43	6	not	not	PART
fbem-26937	43	7	only	only	ADV
fbem-26937	43	8	expands	expand	VERB
fbem-26937	43	9	the	the	DET
fbem-26937	43	10	exposure	exposure	NOUN
fbem-26937	43	11	scope	scope	NOUN
fbem-26937	43	12	of	of	ADP
fbem-26937	43	13	the	the	DET
fbem-26937	43	14	brand	brand	NOUN
fbem-26937	43	15	,	,	PUNCT
fbem-26937	43	16	but	but	CCONJ
fbem-26937	43	17	also	also	ADV
fbem-26937	43	18	enhances	enhance	VERB
fbem-26937	43	19	the	the	DET
fbem-26937	43	20	credibility	credibility	NOUN
fbem-26937	43	21	and	and	CCONJ
fbem-26937	43	22	influence	influence	NOUN
fbem-26937	43	23	of	of	ADP
fbem-26937	43	24	brand	brand	NOUN
fbem-26937	43	25	information	information	NOUN
fbem-26937	43	26	through	through	ADP
fbem-26937	43	27	the	the	DET
fbem-26937	43	28	trust	trust	NOUN
fbem-26937	43	29	mechanism	mechanism	NOUN
fbem-26937	43	30	of	of	ADP
fbem-26937	43	31	social	social	ADJ
fbem-26937	43	32	networks	network	NOUN
fbem-26937	43	33	.	.	PUNCT
fbem-26937	44	1	interactive	interactive	ADJ
fbem-26937	44	2	feedback	feedback	NOUN
fbem-26937	44	3	:	:	PUNCT
fbem-26937	44	4	the	the	DET
fbem-26937	44	5	brand	brand	NOUN
fbem-26937	44	6	actively	actively	ADV
fbem-26937	44	7	responds	respond	VERB
fbem-26937	44	8	to	to	ADP
fbem-26937	44	9	users	user	NOUN
fbem-26937	44	10	'	'	PART
fbem-26937	44	11	comments	comment	NOUN
fbem-26937	44	12	,	,	PUNCT
fbem-26937	44	13	likes	like	NOUN
fbem-26937	44	14	and	and	CCONJ
fbem-26937	44	15	shares	share	NOUN
fbem-26937	44	16	in	in	ADP
fbem-26937	44	17	the	the	DET
fbem-26937	44	18	challenge	challenge	NOUN
fbem-26937	44	19	activities	activity	NOUN
fbem-26937	44	20	,	,	PUNCT
fbem-26937	44	21	and	and	CCONJ
fbem-26937	44	22	establishes	establish	VERB
fbem-26937	44	23	an	an	DET
fbem-26937	44	24	instant	instant	ADJ
fbem-26937	44	25	interactive	interactive	ADJ
fbem-26937	44	26	feedback	feedback	NOUN
fbem-26937	44	27	mechanism	mechanism	NOUN
fbem-26937	44	28	.	.	PUNCT
fbem-26937	45	1	this	this	DET
fbem-26937	45	2	two	two	NUM
fbem-26937	45	3	-	-	PUNCT
fbem-26937	45	4	way	way	NOUN
fbem-26937	45	5	communication	communication	NOUN
fbem-26937	45	6	not	not	PART
fbem-26937	45	7	only	only	ADV
fbem-26937	45	8	improves	improve	VERB
fbem-26937	45	9	the	the	DET
fbem-26937	45	10	user	user	NOUN
fbem-26937	45	11	experience	experience	NOUN
fbem-26937	45	12	,	,	PUNCT
fbem-26937	45	13	but	but	CCONJ
fbem-26937	45	14	also	also	ADV
fbem-26937	45	15	enables	enable	VERB
fbem-26937	45	16	the	the	DET
fbem-26937	45	17	brand	brand	NOUN
fbem-26937	45	18	to	to	PART
fbem-26937	45	19	know	know	VERB
fbem-26937	45	20	the	the	DET
fbem-26937	45	21	user	user	NOUN
fbem-26937	45	22	's	's	PART
fbem-26937	45	23	needs	need	NOUN
fbem-26937	45	24	and	and	CCONJ
fbem-26937	45	25	feedback	feedback	VERB
fbem-26937	45	26	in	in	ADP
fbem-26937	45	27	time	time	NOUN
fbem-26937	45	28	,	,	PUNCT
fbem-26937	45	29	providing	provide	VERB
fbem-26937	45	30	a	a	DET
fbem-26937	45	31	basis	basis	NOUN
fbem-26937	45	32	for	for	ADP
fbem-26937	45	33	subsequent	subsequent	ADJ
fbem-26937	45	34	marketing	marketing	NOUN
fbem-26937	45	35	strategy	strategy	NOUN
fbem-26937	45	36	adjustment	adjustment	NOUN
fbem-26937	45	37	.	.	PUNCT
fbem-26937	46	1	incentive	incentive	NOUN
fbem-26937	46	2	:	:	PUNCT
fbem-26937	46	3	encourage	encourage	VERB
fbem-26937	46	4	users	user	NOUN
fbem-26937	46	5	to	to	PART
fbem-26937	46	6	participate	participate	VERB
fbem-26937	46	7	in	in	ADP
fbem-26937	46	8	challenges	challenge	NOUN
fbem-26937	46	9	and	and	CCONJ
fbem-26937	46	10	share	share	NOUN
fbem-26937	46	11	content	content	NOUN
fbem-26937	46	12	by	by	ADP
fbem-26937	46	13	setting	set	VERB
fbem-26937	46	14	incentive	incentive	NOUN
fbem-26937	46	15	mechanisms	mechanism	NOUN
fbem-26937	46	16	,	,	PUNCT
fbem-26937	46	17	such	such	ADJ
fbem-26937	46	18	as	as	ADP
fbem-26937	46	19	prizes	prize	NOUN
fbem-26937	46	20	,	,	PUNCT
fbem-26937	46	21	coupons	coupon	NOUN
fbem-26937	46	22	,	,	PUNCT
fbem-26937	46	23	traffic	traffic	NOUN
fbem-26937	46	24	exposure	exposure	NOUN
fbem-26937	46	25	,	,	PUNCT
fbem-26937	46	26	etc	etc	X
fbem-26937	46	27	.	.	X
fbem-26937	46	28	rewards	reward	VERB
fbem-26937	46	29	and	and	CCONJ
fbem-26937	46	30	incentives	incentive	VERB
fbem-26937	46	31	not	not	PART
fbem-26937	46	32	only	only	ADV
fbem-26937	46	33	increase	increase	VERB
fbem-26937	46	34	users	user	NOUN
fbem-26937	46	35	'	'	PART
fbem-26937	46	36	participation	participation	NOUN
fbem-26937	46	37	motivation	motivation	NOUN
fbem-26937	46	38	,	,	PUNCT
fbem-26937	46	39	but	but	CCONJ
fbem-26937	46	40	also	also	ADV
fbem-26937	46	41	enhance	enhance	VERB
fbem-26937	46	42	users	user	NOUN
fbem-26937	46	43	'	'	PART
fbem-26937	46	44	loyalty	loyalty	NOUN
fbem-26937	46	45	and	and	CCONJ
fbem-26937	46	46	satisfaction	satisfaction	NOUN
fbem-26937	46	47	with	with	ADP
fbem-26937	46	48	the	the	DET
fbem-26937	46	49	brand	brand	NOUN
fbem-26937	46	50	through	through	ADP
fbem-26937	46	51	material	material	NOUN
fbem-26937	46	52	or	or	CCONJ
fbem-26937	46	53	spiritual	spiritual	ADJ
fbem-26937	46	54	feedback	feedback	NOUN
fbem-26937	46	55	.	.	PUNCT
fbem-26937	47	1	community	community	NOUN
fbem-26937	47	2	construction	construction	NOUN
fbem-26937	47	3	:	:	PUNCT
fbem-26937	47	4	challenge	challenge	NOUN
fbem-26937	47	5	activities	activity	NOUN
fbem-26937	47	6	are	be	AUX
fbem-26937	47	7	often	often	ADV
fbem-26937	47	8	carried	carry	VERB
fbem-26937	47	9	out	out	ADP
fbem-26937	47	10	around	around	ADP
fbem-26937	47	11	specific	specific	ADJ
fbem-26937	47	12	themes	theme	NOUN
fbem-26937	47	13	or	or	CCONJ
fbem-26937	47	14	points	point	NOUN
fbem-26937	47	15	of	of	ADP
fbem-26937	47	16	interest	interest	NOUN
fbem-26937	47	17	,	,	PUNCT
fbem-26937	47	18	and	and	CCONJ
fbem-26937	47	19	it	it	PRON
fbem-26937	47	20	is	be	AUX
fbem-26937	47	21	easy	easy	ADJ
fbem-26937	47	22	to	to	PART
fbem-26937	47	23	form	form	VERB
fbem-26937	47	24	a	a	DET
fbem-26937	47	25	user	user	NOUN
fbem-26937	47	26	community	community	NOUN
fbem-26937	47	27	with	with	ADP
fbem-26937	47	28	common	common	ADJ
fbem-26937	47	29	interests	interest	NOUN
fbem-26937	47	30	and	and	CCONJ
fbem-26937	47	31	goals	goal	NOUN
fbem-26937	47	32	.	.	PUNCT
fbem-26937	48	1	brands	brand	NOUN
fbem-26937	48	2	can	can	AUX
fbem-26937	48	3	build	build	VERB
fbem-26937	48	4	a	a	DET
fbem-26937	48	5	stable	stable	ADJ
fbem-26937	48	6	brand	brand	NOUN
fbem-26937	48	7	community	community	NOUN
fbem-26937	48	8	by	by	ADP
fbem-26937	48	9	building	build	VERB
fbem-26937	48	10	community	community	NOUN
fbem-26937	48	11	,	,	PUNCT
fbem-26937	48	12	such	such	ADJ
fbem-26937	48	13	as	as	ADP
fbem-26937	48	14	creating	create	VERB
fbem-26937	48	15	official	official	ADJ
fbem-26937	48	16	accounts	account	NOUN
fbem-26937	48	17	and	and	CCONJ
fbem-26937	48	18	establishing	establish	VERB
fbem-26937	48	19	fan	fan	NOUN
fbem-26937	48	20	groups	group	NOUN
fbem-26937	48	21	,	,	PUNCT
fbem-26937	48	22	and	and	CCONJ
fbem-26937	48	23	strengthening	strengthen	VERB
fbem-26937	48	24	long	long	ADJ
fbem-26937	48	25	-	-	PUNCT
fbem-26937	48	26	term	term	NOUN
fbem-26937	48	27	interaction	interaction	NOUN
fbem-26937	48	28	and	and	CCONJ
fbem-26937	48	29	relationship	relationship	NOUN
fbem-26937	48	30	maintenance	maintenance	NOUN
fbem-26937	48	31	with	with	ADP
fbem-26937	48	32	users	user	NOUN
fbem-26937	48	33	.	.	PUNCT
fbem-26937	49	1	4	4	X
fbem-26937	49	2	.	.	X
fbem-26937	49	3	the	the	DET
fbem-26937	49	4	relationship	relationship	NOUN
fbem-26937	49	5	between	between	ADP
fbem-26937	49	6	tik	tik	PROPN
fbem-26937	49	7	tok	tok	NOUN
fbem-26937	49	8	challenge	challenge	NOUN
fbem-26937	49	9	and	and	CCONJ
fbem-26937	49	10	viral	viral	ADJ
fbem-26937	49	11	marketing	marketing	NOUN
fbem-26937	49	12	4.1	4.1	NUM
fbem-26937	49	13	.	.	PUNCT
fbem-26937	50	1	tik	tik	NOUN
fbem-26937	50	2	tok	tok	NOUN
fbem-26937	50	3	challenges	challenge	VERB
fbem-26937	50	4	the	the	DET
fbem-26937	50	5	conditions	condition	NOUN
fbem-26937	50	6	for	for	ADP
fbem-26937	50	7	triggering	trigger	VERB
fbem-26937	50	8	viral	viral	ADJ
fbem-26937	50	9	transmission	transmission	NOUN
fbem-26937	50	10	in	in	ADP
fbem-26937	50	11	order	order	NOUN
fbem-26937	50	12	to	to	PART
fbem-26937	50	13	successfully	successfully	ADV
fbem-26937	50	14	trigger	trigger	VERB
fbem-26937	50	15	the	the	DET
fbem-26937	50	16	viral	viral	ADJ
fbem-26937	50	17	spread	spread	NOUN
fbem-26937	50	18	,	,	PUNCT
fbem-26937	50	19	tik	tik	PROPN
fbem-26937	50	20	tok	tok	NOUN
fbem-26937	50	21	challenge	challenge	NOUN
fbem-26937	50	22	needs	need	VERB
fbem-26937	50	23	to	to	PART
fbem-26937	50	24	meet	meet	VERB
fbem-26937	50	25	a	a	DET
fbem-26937	50	26	series	series	NOUN
fbem-26937	50	27	of	of	ADP
fbem-26937	50	28	key	key	ADJ
fbem-26937	50	29	conditions	condition	NOUN
fbem-26937	50	30	,	,	PUNCT
fbem-26937	50	31	which	which	PRON
fbem-26937	50	32	together	together	ADV
fbem-26937	50	33	form	form	VERB
fbem-26937	50	34	the	the	DET
fbem-26937	50	35	basis	basis	NOUN
fbem-26937	50	36	for	for	ADP
fbem-26937	50	37	the	the	DET
fbem-26937	50	38	widespread	widespread	ADJ
fbem-26937	50	39	spread	spread	NOUN
fbem-26937	50	40	of	of	ADP
fbem-26937	50	41	the	the	DET
fbem-26937	50	42	challenge	challenge	NOUN
fbem-26937	50	43	content	content	NOUN
fbem-26937	50	44	.	.	PUNCT
fbem-26937	51	1	content	content	NOUN
fbem-26937	51	2	innovation	innovation	NOUN
fbem-26937	51	3	:	:	PUNCT
fbem-26937	51	4	challenge	challenge	NOUN
fbem-26937	51	5	content	content	NOUN
fbem-26937	51	6	should	should	AUX
fbem-26937	51	7	be	be	AUX
fbem-26937	51	8	novel	novel	ADJ
fbem-26937	51	9	,	,	PUNCT
fbem-26937	51	10	interesting	interesting	ADJ
fbem-26937	51	11	and	and	CCONJ
fbem-26937	51	12	unique	unique	ADJ
fbem-26937	51	13	,	,	PUNCT
fbem-26937	51	14	which	which	PRON
fbem-26937	51	15	can	can	AUX
fbem-26937	51	16	attract	attract	VERB
fbem-26937	51	17	users	user	NOUN
fbem-26937	51	18	'	'	PART
fbem-26937	51	19	attention	attention	NOUN
fbem-26937	51	20	and	and	CCONJ
fbem-26937	51	21	stimulate	stimulate	VERB
fbem-26937	51	22	their	their	PRON
fbem-26937	51	23	desire	desire	NOUN
fbem-26937	51	24	to	to	PART
fbem-26937	51	25	participate	participate	VERB
fbem-26937	51	26	.	.	PUNCT
fbem-26937	52	1	innovative	innovative	ADJ
fbem-26937	52	2	content	content	NOUN
fbem-26937	52	3	can	can	AUX
fbem-26937	52	4	break	break	VERB
fbem-26937	52	5	the	the	DET
fbem-26937	52	6	routine	routine	NOUN
fbem-26937	52	7	,	,	PUNCT
fbem-26937	52	8	arouse	arouse	VERB
fbem-26937	52	9	users	user	NOUN
fbem-26937	52	10	'	'	PART
fbem-26937	52	11	curiosity	curiosity	NOUN
fbem-26937	52	12	and	and	CCONJ
fbem-26937	52	13	desire	desire	NOUN
fbem-26937	52	14	to	to	PART
fbem-26937	52	15	explore	explore	VERB
fbem-26937	52	16	,	,	PUNCT
fbem-26937	52	17	and	and	CCONJ
fbem-26937	52	18	thus	thus	ADV
fbem-26937	52	19	encourage	encourage	VERB
fbem-26937	52	20	users	user	NOUN
fbem-26937	52	21	to	to	PART
fbem-26937	52	22	actively	actively	ADV
fbem-26937	52	23	share	share	VERB
fbem-26937	52	24	and	and	CCONJ
fbem-26937	52	25	spread	spread	VERB
fbem-26937	52	26	.	.	PUNCT
fbem-26937	53	1	emotional	emotional	ADJ
fbem-26937	53	2	resonance	resonance	NOUN
fbem-26937	53	3	:	:	PUNCT
fbem-26937	53	4	the	the	DET
fbem-26937	53	5	content	content	NOUN
fbem-26937	53	6	of	of	ADP
fbem-26937	53	7	the	the	DET
fbem-26937	53	8	challenge	challenge	NOUN
fbem-26937	53	9	should	should	AUX
fbem-26937	53	10	touch	touch	VERB
fbem-26937	53	11	the	the	DET
fbem-26937	53	12	emotional	emotional	ADJ
fbem-26937	53	13	needs	need	NOUN
fbem-26937	53	14	of	of	ADP
fbem-26937	53	15	users	user	NOUN
fbem-26937	53	16	and	and	CCONJ
fbem-26937	53	17	arouse	arouse	VERB
fbem-26937	53	18	their	their	PRON
fbem-26937	53	19	emotional	emotional	ADJ
fbem-26937	53	20	resonance	resonance	NOUN
fbem-26937	53	21	.	.	PUNCT
fbem-26937	54	1	whether	whether	SCONJ
fbem-26937	54	2	it	it	PRON
fbem-26937	54	3	is	be	AUX
fbem-26937	54	4	joy	joy	NOUN
fbem-26937	54	5	,	,	PUNCT
fbem-26937	54	6	emotion	emotion	NOUN
fbem-26937	54	7	,	,	PUNCT
fbem-26937	54	8	surprise	surprise	NOUN
fbem-26937	54	9	or	or	CCONJ
fbem-26937	54	10	anger	anger	NOUN
fbem-26937	54	11	,	,	PUNCT
fbem-26937	54	12	a	a	DET
fbem-26937	54	13	strong	strong	ADJ
fbem-26937	54	14	emotional	emotional	ADJ
fbem-26937	54	15	response	response	NOUN
fbem-26937	54	16	can	can	AUX
fbem-26937	54	17	make	make	VERB
fbem-26937	54	18	users	user	NOUN
fbem-26937	54	19	more	more	ADV
fbem-26937	54	20	willing	willing	ADJ
fbem-26937	54	21	to	to	PART
fbem-26937	54	22	share	share	VERB
fbem-26937	54	23	content	content	NOUN
fbem-26937	54	24	to	to	PART
fbem-26937	54	25	convey	convey	VERB
fbem-26937	54	26	their	their	PRON
fbem-26937	54	27	emotional	emotional	ADJ
fbem-26937	54	28	state	state	NOUN
fbem-26937	54	29	or	or	CCONJ
fbem-26937	54	30	values	value	NOUN
fbem-26937	54	31	.	.	PUNCT
fbem-26937	55	1	social	social	ADJ
fbem-26937	55	2	currency	currency	NOUN
fbem-26937	55	3	:	:	PUNCT
fbem-26937	55	4	challenge	challenge	NOUN
fbem-26937	55	5	content	content	NOUN
fbem-26937	55	6	should	should	AUX
fbem-26937	55	7	become	become	VERB
fbem-26937	55	8	a	a	DET
fbem-26937	55	9	social	social	ADJ
fbem-26937	55	10	currency	currency	NOUN
fbem-26937	55	11	,	,	PUNCT
fbem-26937	55	12	that	that	ADV
fbem-26937	55	13	is	is	ADV
fbem-26937	55	14	,	,	PUNCT
fbem-26937	55	15	users	user	NOUN
fbem-26937	55	16	show	show	VERB
fbem-26937	55	17	their	their	PRON
fbem-26937	55	18	image	image	NOUN
fbem-26937	55	19	,	,	PUNCT
fbem-26937	55	20	taste	taste	NOUN
fbem-26937	55	21	or	or	CCONJ
fbem-26937	55	22	social	social	ADJ
fbem-26937	55	23	status	status	NOUN
fbem-26937	55	24	by	by	ADP
fbem-26937	55	25	sharing	share	VERB
fbem-26937	55	26	content	content	NOUN
fbem-26937	55	27	.	.	PUNCT
fbem-26937	56	1	users	user	NOUN
fbem-26937	56	2	are	be	AUX
fbem-26937	56	3	more	more	ADV
fbem-26937	56	4	likely	likely	ADJ
fbem-26937	56	5	to	to	PART
fbem-26937	56	6	spread	spread	VERB
fbem-26937	56	7	a	a	DET
fbem-26937	56	8	challenge	challenge	NOUN
fbem-26937	56	9	when	when	SCONJ
fbem-26937	56	10	they	they	PRON
fbem-26937	56	11	feel	feel	VERB
fbem-26937	56	12	that	that	SCONJ
fbem-26937	56	13	sharing	share	VERB
fbem-26937	56	14	it	it	PRON
fbem-26937	56	15	can	can	AUX
fbem-26937	56	16	enhance	enhance	VERB
fbem-26937	56	17	their	their	PRON
fbem-26937	56	18	social	social	ADJ
fbem-26937	56	19	value	value	NOUN
fbem-26937	56	20	.	.	PUNCT
fbem-26937	57	1	easy	easy	ADJ
fbem-26937	57	2	to	to	PART
fbem-26937	57	3	imitate	imitate	VERB
fbem-26937	57	4	and	and	CCONJ
fbem-26937	57	5	participate	participate	VERB
fbem-26937	57	6	:	:	PUNCT
fbem-26937	57	7	the	the	DET
fbem-26937	57	8	challenge	challenge	NOUN
fbem-26937	57	9	content	content	NOUN
fbem-26937	57	10	should	should	AUX
fbem-26937	57	11	be	be	AUX
fbem-26937	57	12	designed	design	VERB
fbem-26937	57	13	to	to	PART
fbem-26937	57	14	be	be	AUX
fbem-26937	57	15	easy	easy	ADJ
fbem-26937	57	16	to	to	PART
fbem-26937	57	17	imitate	imitate	VERB
fbem-26937	57	18	and	and	CCONJ
fbem-26937	57	19	participate	participate	VERB
fbem-26937	57	20	,	,	PUNCT
fbem-26937	57	21	so	so	SCONJ
fbem-26937	57	22	as	as	SCONJ
fbem-26937	57	23	to	to	PART
fbem-26937	57	24	lower	lower	VERB
fbem-26937	57	25	the	the	DET
fbem-26937	57	26	threshold	threshold	NOUN
fbem-26937	57	27	for	for	SCONJ
fbem-26937	57	28	users	user	NOUN
fbem-26937	57	29	to	to	PART
fbem-26937	57	30	participate	participate	VERB
fbem-26937	57	31	.	.	PUNCT
fbem-26937	58	1	simple	simple	ADJ
fbem-26937	58	2	actions	action	NOUN
fbem-26937	58	3	,	,	PUNCT
fbem-26937	58	4	clear	clear	ADJ
fbem-26937	58	5	rules	rule	NOUN
fbem-26937	58	6	and	and	CCONJ
fbem-26937	58	7	easily	easily	ADV
fbem-26937	58	8	accessible	accessible	ADJ
fbem-26937	58	9	participation	participation	NOUN
fbem-26937	58	10	tools	tool	NOUN
fbem-26937	58	11	(	(	PUNCT
fbem-26937	58	12	such	such	ADJ
fbem-26937	58	13	as	as	ADP
fbem-26937	58	14	special	special	ADJ
fbem-26937	58	15	effects	effect	NOUN
fbem-26937	58	16	,	,	PUNCT
fbem-26937	58	17	music	music	NOUN
fbem-26937	58	18	,	,	PUNCT
fbem-26937	58	19	etc	etc	X
fbem-26937	58	20	.	.	X
fbem-26937	58	21	)	)	PUNCT
fbem-26937	58	22	can	can	AUX
fbem-26937	58	23	promote	promote	VERB
fbem-26937	58	24	users	user	NOUN
fbem-26937	58	25	'	'	PART
fbem-26937	58	26	extensive	extensive	ADJ
fbem-26937	58	27	participation	participation	NOUN
fbem-26937	58	28	and	and	CCONJ
fbem-26937	58	29	dissemination	dissemination	NOUN
fbem-26937	58	30	.	.	PUNCT
fbem-26937	59	1	platform	platform	NOUN
fbem-26937	59	2	support	support	NOUN
fbem-26937	59	3	and	and	CCONJ
fbem-26937	59	4	promotion	promotion	NOUN
fbem-26937	59	5	:	:	PUNCT
fbem-26937	59	6	tik	tik	PROPN
fbem-26937	59	7	tok	tok	PROPN
fbem-26937	59	8	platform	platform	NOUN
fbem-26937	59	9	's	's	PART
fbem-26937	59	10	support	support	NOUN
fbem-26937	59	11	and	and	CCONJ
fbem-26937	59	12	promotion	promotion	NOUN
fbem-26937	59	13	of	of	ADP
fbem-26937	59	14	challenge	challenge	NOUN
fbem-26937	59	15	activities	activity	NOUN
fbem-26937	59	16	is	be	AUX
fbem-26937	59	17	also	also	ADV
fbem-26937	59	18	an	an	DET
fbem-26937	59	19	important	important	ADJ
fbem-26937	59	20	factor	factor	NOUN
fbem-26937	59	21	to	to	PART
fbem-26937	59	22	trigger	trigger	VERB
fbem-26937	59	23	viral	viral	ADJ
fbem-26937	59	24	spread	spread	NOUN
fbem-26937	59	25	.	.	PUNCT
fbem-26937	60	1	the	the	DET
fbem-26937	60	2	platform	platform	NOUN
fbem-26937	60	3	can	can	AUX
fbem-26937	60	4	push	push	VERB
fbem-26937	60	5	high	high	ADJ
fbem-26937	60	6	-	-	PUNCT
fbem-26937	60	7	quality	quality	NOUN
fbem-26937	60	8	challenge	challenge	NOUN
fbem-26937	60	9	content	content	NOUN
fbem-26937	60	10	to	to	ADP
fbem-26937	60	11	more	more	ADJ
fbem-26937	60	12	users	user	NOUN
fbem-26937	60	13	through	through	ADP
fbem-26937	60	14	algorithm	algorithm	NOUN
fbem-26937	60	15	recommendation	recommendation	NOUN
fbem-26937	60	16	,	,	PUNCT
fbem-26937	60	17	hot	hot	ADJ
fbem-26937	60	18	topics	topic	NOUN
fbem-26937	60	19	,	,	PUNCT
fbem-26937	60	20	challenge	challenge	NOUN
fbem-26937	60	21	list	list	NOUN
fbem-26937	60	22	,	,	PUNCT
fbem-26937	60	23	etc	etc	X
fbem-26937	60	24	.	.	X
fbem-26937	60	25	,	,	PUNCT
fbem-26937	60	26	thus	thus	ADV
fbem-26937	60	27	accelerating	accelerate	VERB
fbem-26937	60	28	the	the	DET
fbem-26937	60	29	spread	spread	NOUN
fbem-26937	60	30	of	of	ADP
fbem-26937	60	31	content	content	NOUN
fbem-26937	60	32	.	.	PUNCT
fbem-26937	61	1	4.2	4.2	NUM
fbem-26937	61	2	.	.	PUNCT
fbem-26937	61	3	evaluation	evaluation	NOUN
fbem-26937	61	4	of	of	ADP
fbem-26937	61	5	viral	viral	ADJ
fbem-26937	61	6	marketing	marketing	NOUN
fbem-26937	61	7	effect	effect	NOUN
fbem-26937	61	8	evaluating	evaluate	VERB
fbem-26937	61	9	the	the	DET
fbem-26937	61	10	viral	viral	ADJ
fbem-26937	61	11	marketing	marketing	NOUN
fbem-26937	61	12	effects	effect	NOUN
fbem-26937	61	13	triggered	trigger	VERB
fbem-26937	61	14	by	by	ADP
fbem-26937	61	15	tik	tik	PROPN
fbem-26937	61	16	tok	tok	PROPN
fbem-26937	61	17	challenges	challenge	NOUN
fbem-26937	61	18	can	can	AUX
fbem-26937	61	19	be	be	AUX
fbem-26937	61	20	done	do	VERB
fbem-26937	61	21	from	from	ADP
fbem-26937	61	22	the	the	DET
fbem-26937	61	23	following	follow	VERB
fbem-26937	61	24	dimensions	dimension	NOUN
fbem-26937	61	25	:	:	PUNCT
fbem-26937	61	26	spread	spread	NOUN
fbem-26937	61	27	scope	scope	NOUN
fbem-26937	61	28	:	:	PUNCT
fbem-26937	61	29	evaluate	evaluate	VERB
fbem-26937	61	30	the	the	DET
fbem-26937	61	31	breadth	breadth	NOUN
fbem-26937	61	32	and	and	CCONJ
fbem-26937	61	33	depth	depth	NOUN
fbem-26937	61	34	of	of	ADP
fbem-26937	61	35	content	content	NOUN
fbem-26937	61	36	dissemination	dissemination	NOUN
fbem-26937	61	37	by	by	ADP
fbem-26937	61	38	monitoring	monitor	VERB
fbem-26937	61	39	indicators	indicator	NOUN
fbem-26937	61	40	such	such	ADJ
fbem-26937	61	41	as	as	ADP
fbem-26937	61	42	playback	playback	NOUN
fbem-26937	61	43	,	,	PUNCT
fbem-26937	61	44	sharing	sharing	NOUN
fbem-26937	61	45	,	,	PUNCT
fbem-26937	61	46	and	and	CCONJ
fbem-26937	61	47	forwarding	forward	VERB
fbem-26937	61	48	of	of	ADP
fbem-26937	61	49	challenging	challenge	VERB
fbem-26937	61	50	content	content	NOUN
fbem-26937	61	51	.	.	PUNCT
fbem-26937	62	1	these	these	DET
fbem-26937	62	2	data	datum	NOUN
fbem-26937	62	3	can	can	AUX
fbem-26937	62	4	intuitively	intuitively	ADV
fbem-26937	62	5	reflect	reflect	VERB
fbem-26937	62	6	the	the	DET
fbem-26937	62	7	popularity	popularity	NOUN
fbem-26937	62	8	and	and	CCONJ
fbem-26937	62	9	dissemination	dissemination	NOUN
fbem-26937	62	10	effect	effect	NOUN
fbem-26937	62	11	of	of	ADP
fbem-26937	62	12	the	the	DET
fbem-26937	62	13	challenge	challenge	NOUN
fbem-26937	62	14	content	content	NOUN
fbem-26937	62	15	.	.	PUNCT
fbem-26937	63	1	user	user	NOUN
fbem-26937	63	2	engagement	engagement	NOUN
fbem-26937	63	3	:	:	PUNCT
fbem-26937	63	4	analyze	analyze	VERB
fbem-26937	63	5	the	the	DET
fbem-26937	63	6	way	way	NOUN
fbem-26937	63	7	and	and	CCONJ
fbem-26937	63	8	degree	degree	NOUN
fbem-26937	63	9	of	of	ADP
fbem-26937	63	10	user	user	NOUN
fbem-26937	63	11	participation	participation	NOUN
fbem-26937	63	12	in	in	ADP
fbem-26937	63	13	challenges	challenge	NOUN
fbem-26937	63	14	,	,	PUNCT
fbem-26937	63	15	such	such	ADJ
fbem-26937	63	16	as	as	ADP
fbem-26937	63	17	the	the	DET
fbem-26937	63	18	quantity	quantity	NOUN
fbem-26937	63	19	and	and	CCONJ
fbem-26937	63	20	quality	quality	NOUN
fbem-26937	63	21	of	of	ADP
fbem-26937	63	22	content	content	NOUN
fbem-26937	63	23	created	create	VERB
fbem-26937	63	24	by	by	ADP
fbem-26937	63	25	users	user	NOUN
fbem-26937	63	26	,	,	PUNCT
fbem-26937	63	27	as	as	ADV
fbem-26937	63	28	well	well	ADV
fbem-26937	63	29	as	as	ADP
fbem-26937	63	30	the	the	DET
fbem-26937	63	31	interaction	interaction	NOUN
fbem-26937	63	32	between	between	ADP
fbem-26937	63	33	users	user	NOUN
fbem-26937	63	34	.	.	PUNCT
fbem-26937	64	1	high	high	ADJ
fbem-26937	64	2	engagement	engagement	NOUN
fbem-26937	64	3	means	mean	VERB
fbem-26937	64	4	active	active	ADJ
fbem-26937	64	5	response	response	NOUN
fbem-26937	64	6	and	and	CCONJ
fbem-26937	64	7	deep	deep	ADJ
fbem-26937	64	8	engagement	engagement	NOUN
fbem-26937	64	9	from	from	ADP
fbem-26937	64	10	users	user	NOUN
fbem-26937	64	11	towards	towards	ADP
fbem-26937	64	12	challenging	challenge	VERB
fbem-26937	64	13	content	content	NOUN
fbem-26937	64	14	.	.	PUNCT
fbem-26937	65	1	brand	brand	NOUN
fbem-26937	65	2	exposure	exposure	NOUN
fbem-26937	65	3	:	:	PUNCT
fbem-26937	65	4	evaluate	evaluate	VERB
fbem-26937	65	5	the	the	DET
fbem-26937	65	6	effectiveness	effectiveness	NOUN
fbem-26937	65	7	of	of	ADP
fbem-26937	65	8	challenge	challenge	NOUN
fbem-26937	65	9	activities	activity	NOUN
fbem-26937	65	10	in	in	ADP
fbem-26937	65	11	increasing	increase	VERB
fbem-26937	65	12	brand	brand	NOUN
fbem-26937	65	13	exposure	exposure	NOUN
fbem-26937	65	14	.	.	PUNCT
fbem-26937	66	1	it	it	PRON
fbem-26937	66	2	can	can	AUX
fbem-26937	66	3	be	be	AUX
fbem-26937	66	4	measured	measure	VERB
fbem-26937	66	5	by	by	ADP
fbem-26937	66	6	monitoring	monitor	VERB
fbem-26937	66	7	indicators	indicator	NOUN
fbem-26937	66	8	such	such	ADJ
fbem-26937	66	9	as	as	ADP
fbem-26937	66	10	the	the	DET
fbem-26937	66	11	search	search	NOUN
fbem-26937	66	12	volume	volume	NOUN
fbem-26937	66	13	of	of	ADP
fbem-26937	66	14	brand	brand	NOUN
fbem-26937	66	15	keywords	keyword	NOUN
fbem-26937	66	16	,	,	PUNCT
fbem-26937	66	17	the	the	DET
fbem-26937	66	18	growth	growth	NOUN
fbem-26937	66	19	of	of	ADP
fbem-26937	66	20	brand	brand	NOUN
fbem-26937	66	21	account	account	NOUN
fbem-26937	66	22	fans	fan	NOUN
fbem-26937	66	23	,	,	PUNCT
fbem-26937	66	24	and	and	CCONJ
fbem-26937	66	25	the	the	DET
fbem-26937	66	26	discussion	discussion	NOUN
fbem-26937	66	27	level	level	NOUN
fbem-26937	66	28	of	of	ADP
fbem-26937	66	29	brand	brand	NOUN
fbem-26937	66	30	related	relate	VERB
fbem-26937	66	31	topics	topic	NOUN
fbem-26937	66	32	.	.	PUNCT
fbem-26937	67	1	conversion	conversion	NOUN
fbem-26937	67	2	rate	rate	NOUN
fbem-26937	67	3	:	:	PUNCT
fbem-26937	67	4	analyze	analyze	VERB
fbem-26937	67	5	the	the	DET
fbem-26937	67	6	impact	impact	NOUN
fbem-26937	67	7	of	of	ADP
fbem-26937	67	8	challenge	challenge	NOUN
fbem-26937	67	9	activities	activity	NOUN
fbem-26937	67	10	on	on	ADP
fbem-26937	67	11	product	product	NOUN
fbem-26937	67	12	sales	sale	NOUN
fbem-26937	67	13	or	or	CCONJ
fbem-26937	67	14	brand	brand	NOUN
fbem-26937	67	15	loyalty	loyalty	NOUN
fbem-26937	67	16	.	.	PUNCT
fbem-26937	68	1	it	it	PRON
fbem-26937	68	2	can	can	AUX
fbem-26937	68	3	be	be	AUX
fbem-26937	68	4	evaluated	evaluate	VERB
fbem-26937	68	5	by	by	ADP
fbem-26937	68	6	monitoring	monitor	VERB
fbem-26937	68	7	indicators	indicator	NOUN
fbem-26937	68	8	such	such	ADJ
fbem-26937	68	9	as	as	ADP
fbem-26937	68	10	sales	sale	NOUN
fbem-26937	68	11	growth	growth	NOUN
fbem-26937	68	12	,	,	PUNCT
fbem-26937	68	13	user	user	NOUN
fbem-26937	68	14	retention	retention	NOUN
fbem-26937	68	15	rate	rate	NOUN
fbem-26937	68	16	,	,	PUNCT
fbem-26937	68	17	and	and	CCONJ
fbem-26937	68	18	user	user	NOUN
fbem-26937	68	19	feedback	feedback	NOUN
fbem-26937	68	20	during	during	ADP
fbem-26937	68	21	the	the	DET
fbem-26937	68	22	challenge	challenge	NOUN
fbem-26937	68	23	activity	activity	NOUN
fbem-26937	68	24	period	period	NOUN
fbem-26937	68	25	.	.	PUNCT
fbem-26937	69	1	word	word	NOUN
fbem-26937	69	2	of	of	ADP
fbem-26937	69	3	mouth	mouth	NOUN
fbem-26937	69	4	effect	effect	NOUN
fbem-26937	69	5	:	:	PUNCT
fbem-26937	69	6	evaluate	evaluate	VERB
fbem-26937	69	7	the	the	DET
fbem-26937	69	8	impact	impact	NOUN
fbem-26937	69	9	of	of	ADP
fbem-26937	69	10	challenge	challenge	NOUN
fbem-26937	69	11	activities	activity	NOUN
fbem-26937	69	12	on	on	ADP
fbem-26937	69	13	user	user	NOUN
fbem-26937	69	14	reputation	reputation	NOUN
fbem-26937	69	15	.	.	PUNCT
fbem-26937	70	1	it	it	PRON
fbem-26937	70	2	can	can	AUX
fbem-26937	70	3	be	be	AUX
fbem-26937	70	4	measured	measure	VERB
fbem-26937	70	5	by	by	ADP
fbem-26937	70	6	monitoring	monitor	VERB
fbem-26937	70	7	indicators	indicator	NOUN
fbem-26937	70	8	such	such	ADJ
fbem-26937	70	9	as	as	ADP
fbem-26937	70	10	user	user	NOUN
fbem-26937	70	11	comments	comment	NOUN
fbem-26937	70	12	,	,	PUNCT
fbem-26937	70	13	discussions	discussion	NOUN
fbem-26937	70	14	on	on	ADP
fbem-26937	70	15	social	social	ADJ
fbem-26937	70	16	media	medium	NOUN
fbem-26937	70	17	,	,	PUNCT
fbem-26937	70	18	and	and	CCONJ
fbem-26937	70	19	brand	brand	NOUN
fbem-26937	70	20	reputation	reputation	NOUN
fbem-26937	70	21	index	index	NOUN
fbem-26937	70	22	.	.	PUNCT
fbem-26937	71	1	a	a	DET
fbem-26937	71	2	positive	positive	ADJ
fbem-26937	71	3	word	word	NOUN
fbem-26937	71	4	-	-	PUNCT
fbem-26937	71	5	ofmouth	ofmouth	ADJ
fbem-26937	71	6	effect	effect	NOUN
fbem-26937	71	7	helps	help	VERB
fbem-26937	71	8	to	to	PART
fbem-26937	71	9	enhance	enhance	VERB
fbem-26937	71	10	brand	brand	NOUN
fbem-26937	71	11	image	image	NOUN
fbem-26937	71	12	and	and	CCONJ
fbem-26937	71	13	trust	trust	NOUN
fbem-26937	71	14	.	.	PUNCT
fbem-26937	72	1	4.3	4.3	NUM
fbem-26937	72	2	.	.	PUNCT
fbem-26937	72	3	challenges	challenge	NOUN
fbem-26937	72	4	and	and	CCONJ
fbem-26937	72	5	risks	risk	NOUN
fbem-26937	72	6	although	although	SCONJ
fbem-26937	72	7	the	the	DET
fbem-26937	72	8	challenge	challenge	NOUN
fbem-26937	72	9	of	of	ADP
fbem-26937	72	10	tik	tik	PROPN
fbem-26937	72	11	tok	tok	PROPN
fbem-26937	72	12	provides	provide	VERB
fbem-26937	72	13	brand	brand	NOUN
fbem-26937	72	14	with	with	ADP
fbem-26937	72	15	new	new	ADJ
fbem-26937	72	16	opportunities	opportunity	NOUN
fbem-26937	72	17	for	for	ADP
fbem-26937	72	18	viral	viral	ADJ
fbem-26937	72	19	marketing	marketing	NOUN
fbem-26937	72	20	,	,	PUNCT
fbem-26937	72	21	it	it	PRON
fbem-26937	72	22	is	be	AUX
fbem-26937	72	23	also	also	ADV
fbem-26937	72	24	accompanied	accompany	VERB
fbem-26937	72	25	by	by	ADP
fbem-26937	72	26	a	a	DET
fbem-26937	72	27	series	series	NOUN
fbem-26937	72	28	of	of	ADP
fbem-26937	72	29	challenges	challenge	NOUN
fbem-26937	72	30	and	and	CCONJ
fbem-26937	72	31	risks	risk	NOUN
fbem-26937	72	32	.	.	PUNCT
fbem-26937	73	1	for	for	ADP
fbem-26937	73	2	example	example	NOUN
fbem-26937	73	3	:	:	PUNCT
fbem-26937	73	4	unstable	unstable	ADJ
fbem-26937	73	5	content	content	NOUN
fbem-26937	73	6	quality	quality	NOUN
fbem-26937	73	7	,	,	PUNCT
fbem-26937	73	8	user	user	NOUN
fbem-26937	73	9	fatigue	fatigue	NOUN
fbem-26937	73	10	and	and	CCONJ
fbem-26937	73	11	boredom	boredom	NOUN
fbem-26937	73	12	,	,	PUNCT
fbem-26937	73	13	negative	negative	ADJ
fbem-26937	73	14	public	public	ADJ
fbem-26937	73	15	opinion	opinion	NOUN
fbem-26937	73	16	risk	risk	NOUN
fbem-26937	73	17	,	,	PUNCT
fbem-26937	73	18	platform	platform	NOUN
fbem-26937	73	19	policy	policy	NOUN
fbem-26937	73	20	changes	change	NOUN
fbem-26937	73	21	.	.	PUNCT
fbem-26937	74	1	there	there	PRON
fbem-26937	74	2	is	be	VERB
fbem-26937	74	3	a	a	DET
fbem-26937	74	4	close	close	ADJ
fbem-26937	74	5	relationship	relationship	NOUN
fbem-26937	74	6	between	between	ADP
fbem-26937	74	7	tik	tik	PROPN
fbem-26937	74	8	tok	tok	NOUN
fbem-26937	74	9	challenge	challenge	NOUN
fbem-26937	74	10	and	and	CCONJ
fbem-26937	74	11	viral	viral	ADJ
fbem-26937	74	12	marketing	marketing	NOUN
fbem-26937	74	13	.	.	PUNCT
fbem-26937	75	1	in	in	ADP
fbem-26937	75	2	order	order	NOUN
fbem-26937	75	3	to	to	PART
fbem-26937	75	4	successfully	successfully	ADV
fbem-26937	75	5	use	use	VERB
fbem-26937	75	6	the	the	DET
fbem-26937	75	7	challenge	challenge	NOUN
fbem-26937	75	8	of	of	ADP
fbem-26937	75	9	tik	tik	PROPN
fbem-26937	75	10	tok	tok	PROPN
fbem-26937	75	11	to	to	PART
fbem-26937	75	12	trigger	trigger	VERB
fbem-26937	75	13	viral	viral	ADJ
fbem-26937	75	14	spread	spread	NOUN
fbem-26937	75	15	,	,	PUNCT
fbem-26937	75	16	brands	brand	NOUN
fbem-26937	75	17	need	need	VERB
fbem-26937	75	18	to	to	PART
fbem-26937	75	19	pay	pay	VERB
fbem-26937	75	20	attention	attention	NOUN
fbem-26937	75	21	to	to	ADP
fbem-26937	75	22	key	key	ADJ
fbem-26937	75	23	conditions	condition	NOUN
fbem-26937	75	24	such	such	ADJ
fbem-26937	75	25	as	as	ADP
fbem-26937	75	26	content	content	NOUN
fbem-26937	75	27	innovation	innovation	NOUN
fbem-26937	75	28	,	,	PUNCT
fbem-26937	75	29	emotional	emotional	ADJ
fbem-26937	75	30	resonance	resonance	NOUN
fbem-26937	75	31	,	,	PUNCT
fbem-26937	75	32	social	social	ADJ
fbem-26937	75	33	currency	currency	NOUN
fbem-26937	75	34	,	,	PUNCT
fbem-26937	75	35	easy	easy	ADJ
fbem-26937	75	36	imitation	imitation	NOUN
fbem-26937	75	37	and	and	CCONJ
fbem-26937	75	38	participation	participation	NOUN
fbem-26937	75	39	,	,	PUNCT
fbem-26937	75	40	platform	platform	NOUN
fbem-26937	75	41	support	support	NOUN
fbem-26937	75	42	and	and	CCONJ
fbem-26937	75	43	promotion	promotion	NOUN
fbem-26937	75	44	,	,	PUNCT
fbem-26937	75	45	and	and	CCONJ
fbem-26937	75	46	reasonably	reasonably	ADV
fbem-26937	75	47	evaluate	evaluate	VERB
fbem-26937	75	48	marketing	marketing	NOUN
fbem-26937	75	49	effects	effect	NOUN
fbem-26937	75	50	,	,	PUNCT
fbem-26937	75	51	while	while	SCONJ
fbem-26937	75	52	coping	cope	VERB
fbem-26937	75	53	with	with	ADP
fbem-26937	75	54	potential	potential	ADJ
fbem-26937	75	55	challenges	challenge	NOUN
fbem-26937	75	56	and	and	CCONJ
fbem-26937	75	57	risks	risk	NOUN
fbem-26937	75	58	.	.	PUNCT
fbem-26937	76	1	5	5	X
fbem-26937	76	2	.	.	X
fbem-26937	76	3	conclusion	conclusion	NOUN
fbem-26937	76	4	this	this	DET
fbem-26937	76	5	study	study	NOUN
fbem-26937	76	6	deeply	deeply	ADV
fbem-26937	76	7	discusses	discuss	VERB
fbem-26937	76	8	the	the	DET
fbem-26937	76	9	relationship	relationship	NOUN
fbem-26937	76	10	between	between	ADP
fbem-26937	76	11	tik	tik	PROPN
fbem-26937	76	12	tok	tok	PROPN
fbem-26937	76	13	challenge	challenge	NOUN
fbem-26937	76	14	and	and	CCONJ
fbem-26937	76	15	brand	brand	NOUN
fbem-26937	76	16	interaction	interaction	NOUN
fbem-26937	76	17	,	,	PUNCT
fbem-26937	76	18	and	and	CCONJ
fbem-26937	76	19	how	how	SCONJ
fbem-26937	76	20	they	they	PRON
fbem-26937	76	21	work	work	VERB
fbem-26937	76	22	together	together	ADV
fbem-26937	76	23	in	in	ADP
fbem-26937	76	24	the	the	DET
fbem-26937	76	25	process	process	NOUN
fbem-26937	76	26	of	of	ADP
fbem-26937	76	27	viral	viral	ADJ
fbem-26937	76	28	marketing	marketing	NOUN
fbem-26937	76	29	.	.	PUNCT
fbem-26937	77	1	through	through	ADP
fbem-26937	77	2	the	the	DET
fbem-26937	77	3	research	research	NOUN
fbem-26937	77	4	,	,	PUNCT
fbem-26937	77	5	the	the	DET
fbem-26937	77	6	following	follow	VERB
fbem-26937	77	7	core	core	NOUN
fbem-26937	77	8	conclusions	conclusion	NOUN
fbem-26937	77	9	are	be	AUX
fbem-26937	77	10	drawn	draw	VERB
fbem-26937	77	11	:	:	PUNCT
fbem-26937	77	12	unique	unique	ADJ
fbem-26937	77	13	value	value	NOUN
fbem-26937	77	14	of	of	ADP
fbem-26937	77	15	tik	tik	PROPN
fbem-26937	77	16	tok	tok	NOUN
fbem-26937	77	17	challenge	challenge	NOUN
fbem-26937	77	18	:	:	PUNCT
fbem-26937	77	19	as	as	ADP
fbem-26937	77	20	an	an	DET
fbem-26937	77	21	innovative	innovative	ADJ
fbem-26937	77	22	marketing	marketing	NOUN
fbem-26937	77	23	method	method	NOUN
fbem-26937	77	24	,	,	PUNCT
fbem-26937	77	25	tik	tik	PROPN
fbem-26937	77	26	tok	tok	PROPN
fbem-26937	77	27	challenge	challenge	NOUN
fbem-26937	77	28	provides	provide	VERB
fbem-26937	77	29	a	a	DET
fbem-26937	77	30	bridge	bridge	NOUN
fbem-26937	77	31	for	for	SCONJ
fbem-26937	77	32	brands	brand	NOUN
fbem-26937	77	33	to	to	PART
fbem-26937	77	34	establish	establish	VERB
fbem-26937	77	35	deep	deep	ADJ
fbem-26937	77	36	connections	connection	NOUN
fbem-26937	77	37	with	with	ADP
fbem-26937	77	38	users	user	NOUN
fbem-26937	77	39	by	by	ADP
fbem-26937	77	40	virtue	virtue	NOUN
fbem-26937	77	41	of	of	ADP
fbem-26937	77	42	its	its	PRON
fbem-26937	77	43	diversity	diversity	NOUN
fbem-26937	77	44	,	,	PUNCT
fbem-26937	77	45	interactivity	interactivity	NOUN
fbem-26937	77	46	and	and	CCONJ
fbem-26937	77	47	sociality	sociality	NOUN
fbem-26937	77	48	.	.	PUNCT
fbem-26937	78	1	it	it	PRON
fbem-26937	78	2	can	can	AUX
fbem-26937	78	3	not	not	PART
fbem-26937	78	4	only	only	ADV
fbem-26937	78	5	effectively	effectively	ADV
fbem-26937	78	6	enhance	enhance	VERB
fbem-26937	78	7	brand	brand	NOUN
fbem-26937	78	8	exposure	exposure	NOUN
fbem-26937	78	9	,	,	PUNCT
fbem-26937	78	10	but	but	CCONJ
fbem-26937	78	11	also	also	ADV
fbem-26937	78	12	stimulate	stimulate	VERB
fbem-26937	78	13	users	user	NOUN
fbem-26937	78	14	'	'	PART
fbem-26937	78	15	enthusiasm	enthusiasm	NOUN
fbem-26937	78	16	for	for	ADP
fbem-26937	78	17	participation	participation	NOUN
fbem-26937	78	18	and	and	CCONJ
fbem-26937	78	19	promote	promote	VERB
fbem-26937	78	20	the	the	DET
fbem-26937	78	21	wide	wide	ADJ
fbem-26937	78	22	spread	spread	NOUN
fbem-26937	78	23	of	of	ADP
fbem-26937	78	24	brand	brand	NOUN
fbem-26937	78	25	information	information	NOUN
fbem-26937	78	26	.	.	PUNCT
fbem-26937	79	1	importance	importance	NOUN
fbem-26937	79	2	of	of	ADP
fbem-26937	79	3	brand	brand	NOUN
fbem-26937	79	4	interaction	interaction	NOUN
fbem-26937	79	5	:	:	PUNCT
fbem-26937	79	6	brand	brand	NOUN
fbem-26937	79	7	interaction	interaction	NOUN
fbem-26937	79	8	is	be	AUX
fbem-26937	79	9	the	the	DET
fbem-26937	79	10	key	key	NOUN
fbem-26937	79	11	to	to	PART
fbem-26937	79	12	enhance	enhance	VERB
fbem-26937	79	13	user	user	NOUN
fbem-26937	79	14	experience	experience	NOUN
fbem-26937	79	15	and	and	CCONJ
fbem-26937	79	16	enhance	enhance	VERB
fbem-26937	79	17	brand	brand	NOUN
fbem-26937	79	18	loyalty	loyalty	NOUN
fbem-26937	79	19	.	.	PUNCT
fbem-26937	80	1	through	through	ADP
fbem-26937	80	2	the	the	DET
fbem-26937	80	3	challenge	challenge	NOUN
fbem-26937	80	4	of	of	ADP
fbem-26937	80	5	tik	tik	PROPN
fbem-26937	80	6	tok	tok	PROPN
fbem-26937	80	7	,	,	PUNCT
fbem-26937	80	8	brands	brand	NOUN
fbem-26937	80	9	can	can	AUX
fbem-26937	80	10	interact	interact	VERB
fbem-26937	80	11	with	with	ADP
fbem-26937	80	12	users	user	NOUN
fbem-26937	80	13	in	in	ADP
fbem-26937	80	14	real	real	ADJ
fbem-26937	80	15	time	time	NOUN
fbem-26937	80	16	and	and	CCONJ
fbem-26937	80	17	in	in	ADP
fbem-26937	80	18	many	many	ADJ
fbem-26937	80	19	directions	direction	NOUN
fbem-26937	80	20	,	,	PUNCT
fbem-26937	80	21	understand	understand	VERB
fbem-26937	80	22	users	user	NOUN
fbem-26937	80	23	'	'	PART
fbem-26937	80	24	316	316	NUM
fbem-26937	80	25	needs	need	NOUN
fbem-26937	80	26	,	,	PUNCT
fbem-26937	80	27	optimize	optimize	NOUN
fbem-26937	80	28	products	product	NOUN
fbem-26937	80	29	and	and	CCONJ
fbem-26937	80	30	services	service	NOUN
fbem-26937	80	31	,	,	PUNCT
fbem-26937	80	32	and	and	CCONJ
fbem-26937	80	33	thus	thus	ADV
fbem-26937	80	34	establish	establish	VERB
fbem-26937	80	35	a	a	DET
fbem-26937	80	36	closer	close	ADJ
fbem-26937	80	37	and	and	CCONJ
fbem-26937	80	38	lasting	lasting	ADJ
fbem-26937	80	39	brand	brand	NOUN
fbem-26937	80	40	relationship	relationship	NOUN
fbem-26937	80	41	.	.	PUNCT
fbem-26937	81	1	mechanism	mechanism	NOUN
fbem-26937	81	2	and	and	CCONJ
fbem-26937	81	3	effect	effect	NOUN
fbem-26937	81	4	of	of	ADP
fbem-26937	81	5	viral	viral	ADJ
fbem-26937	81	6	marketing	marketing	NOUN
fbem-26937	81	7	:	:	PUNCT
fbem-26937	81	8	tik	tik	PROPN
fbem-26937	81	9	tok	tok	NOUN
fbem-26937	81	10	challenge	challenge	NOUN
fbem-26937	81	11	has	have	AUX
fbem-26937	81	12	achieved	achieve	VERB
fbem-26937	81	13	the	the	DET
fbem-26937	81	14	effect	effect	NOUN
fbem-26937	81	15	of	of	ADP
fbem-26937	81	16	viral	viral	ADJ
fbem-26937	81	17	marketing	marketing	NOUN
fbem-26937	81	18	by	by	ADP
fbem-26937	81	19	triggering	trigger	VERB
fbem-26937	81	20	users	user	NOUN
fbem-26937	81	21	'	'	PART
fbem-26937	81	22	emotional	emotional	ADJ
fbem-26937	81	23	resonance	resonance	NOUN
fbem-26937	81	24	,	,	PUNCT
fbem-26937	81	25	social	social	ADJ
fbem-26937	81	26	sharing	sharing	NOUN
fbem-26937	81	27	and	and	CCONJ
fbem-26937	81	28	word	word	NOUN
fbem-26937	81	29	-	-	PUNCT
fbem-26937	81	30	of	of	ADP
fbem-26937	81	31	-	-	PUNCT
fbem-26937	81	32	mouth	mouth	NOUN
fbem-26937	81	33	communication	communication	NOUN
fbem-26937	81	34	.	.	PUNCT
fbem-26937	82	1	this	this	DET
fbem-26937	82	2	marketing	marketing	NOUN
fbem-26937	82	3	method	method	NOUN
fbem-26937	82	4	is	be	AUX
fbem-26937	82	5	not	not	PART
fbem-26937	82	6	only	only	ADV
fbem-26937	82	7	low	low	ADJ
fbem-26937	82	8	-	-	PUNCT
fbem-26937	82	9	cost	cost	NOUN
fbem-26937	82	10	,	,	PUNCT
fbem-26937	82	11	but	but	CCONJ
fbem-26937	82	12	also	also	ADV
fbem-26937	82	13	effective	effective	ADJ
fbem-26937	82	14	,	,	PUNCT
fbem-26937	82	15	which	which	PRON
fbem-26937	82	16	can	can	AUX
fbem-26937	82	17	quickly	quickly	ADV
fbem-26937	82	18	expand	expand	VERB
fbem-26937	82	19	the	the	DET
fbem-26937	82	20	brand	brand	NOUN
fbem-26937	82	21	's	's	PART
fbem-26937	82	22	influence	influence	NOUN
fbem-26937	82	23	and	and	CCONJ
fbem-26937	82	24	market	market	NOUN
fbem-26937	82	25	share	share	NOUN
fbem-26937	82	26	.	.	PUNCT
fbem-26937	83	1	coexistence	coexistence	NOUN
fbem-26937	83	2	of	of	ADP
fbem-26937	83	3	challenges	challenge	NOUN
fbem-26937	83	4	and	and	CCONJ
fbem-26937	83	5	risks	risk	NOUN
fbem-26937	83	6	:	:	PUNCT
fbem-26937	83	7	although	although	SCONJ
fbem-26937	83	8	the	the	DET
fbem-26937	83	9	challenge	challenge	NOUN
fbem-26937	83	10	of	of	ADP
fbem-26937	83	11	tik	tik	PROPN
fbem-26937	83	12	tok	tok	PROPN
fbem-26937	83	13	brings	bring	VERB
fbem-26937	83	14	many	many	ADJ
fbem-26937	83	15	opportunities	opportunity	NOUN
fbem-26937	83	16	to	to	ADP
fbem-26937	83	17	the	the	DET
fbem-26937	83	18	brand	brand	NOUN
fbem-26937	83	19	,	,	PUNCT
fbem-26937	83	20	it	it	PRON
fbem-26937	83	21	is	be	AUX
fbem-26937	83	22	also	also	ADV
fbem-26937	83	23	accompanied	accompany	VERB
fbem-26937	83	24	by	by	ADP
fbem-26937	83	25	risks	risk	NOUN
fbem-26937	83	26	such	such	ADJ
fbem-26937	83	27	as	as	ADP
fbem-26937	83	28	unstable	unstable	ADJ
fbem-26937	83	29	content	content	NOUN
fbem-26937	83	30	quality	quality	NOUN
fbem-26937	83	31	,	,	PUNCT
fbem-26937	83	32	user	user	NOUN
fbem-26937	83	33	fatigue	fatigue	NOUN
fbem-26937	83	34	and	and	CCONJ
fbem-26937	83	35	negative	negative	ADJ
fbem-26937	83	36	public	public	ADJ
fbem-26937	83	37	opinion	opinion	NOUN
fbem-26937	83	38	.	.	PUNCT
fbem-26937	84	1	brands	brand	NOUN
fbem-26937	84	2	need	need	VERB
fbem-26937	84	3	to	to	PART
fbem-26937	84	4	fully	fully	ADV
fbem-26937	84	5	consider	consider	VERB
fbem-26937	84	6	these	these	DET
fbem-26937	84	7	factors	factor	NOUN
fbem-26937	84	8	and	and	CCONJ
fbem-26937	84	9	formulate	formulate	VERB
fbem-26937	84	10	reasonable	reasonable	ADJ
fbem-26937	84	11	strategies	strategy	NOUN
fbem-26937	84	12	and	and	CCONJ
fbem-26937	84	13	countermeasures	countermeasure	NOUN
fbem-26937	84	14	when	when	SCONJ
fbem-26937	84	15	implementing	implement	VERB
fbem-26937	84	16	challenge	challenge	NOUN
fbem-26937	84	17	activities	activity	NOUN
fbem-26937	84	18	.	.	PUNCT
fbem-26937	85	1	references	reference	NOUN
fbem-26937	85	2	[	[	X
fbem-26937	85	3	1	1	NUM
fbem-26937	85	4	]	]	X
fbem-26937	85	5	sung	sung	NOUN
fbem-26937	85	6	e	e	PROPN
fbem-26937	85	7	c.	c.	PROPN
fbem-26937	85	8	the	the	DET
fbem-26937	85	9	effects	effect	NOUN
fbem-26937	85	10	of	of	ADP
fbem-26937	85	11	augmented	augment	VERB
fbem-26937	85	12	reality	reality	NOUN
fbem-26937	85	13	mobile	mobile	ADJ
fbem-26937	85	14	app	app	NOUN
fbem-26937	85	15	advertising	advertising	NOUN
fbem-26937	85	16	:	:	PUNCT
fbem-26937	85	17	viral	viral	ADJ
fbem-26937	85	18	marketing	marketing	NOUN
fbem-26937	85	19	via	via	ADP
fbem-26937	85	20	shared	share	VERB
fbem-26937	85	21	social	social	ADJ
fbem-26937	85	22	experience[j	experience[j	NOUN
fbem-26937	85	23	]	]	PUNCT
fbem-26937	85	24	.	.	PUNCT
fbem-26937	86	1	journal	journal	PROPN
fbem-26937	86	2	of	of	ADP
fbem-26937	86	3	business	business	NOUN
fbem-26937	86	4	research	research	NOUN
fbem-26937	86	5	,	,	PUNCT
fbem-26937	86	6	2021	2021	NUM
fbem-26937	86	7	,	,	PUNCT
fbem-26937	86	8	122	122	NUM
fbem-26937	86	9	:	:	SYM
fbem-26937	86	10	75	75	NUM
fbem-26937	86	11	-	-	SYM
fbem-26937	86	12	87	87	NUM
fbem-26937	86	13	.	.	PUNCT
fbem-26937	87	1	[	[	X
fbem-26937	87	2	2	2	NUM
fbem-26937	87	3	]	]	PUNCT
fbem-26937	87	4	zhang	zhang	PROPN
fbem-26937	87	5	mengdi	mengdi	PROPN
fbem-26937	87	6	,	,	PUNCT
fbem-26937	87	7	zhu	zhu	PROPN
fbem-26937	87	8	xiaoyu	xiaoyu	PROPN
fbem-26937	87	9	.	.	PUNCT
fbem-26937	88	1	analysis	analysis	NOUN
fbem-26937	88	2	of	of	ADP
fbem-26937	88	3	the	the	DET
fbem-26937	88	4	impact	impact	NOUN
fbem-26937	88	5	of	of	ADP
fbem-26937	88	6	short	short	ADJ
fbem-26937	88	7	videos	video	NOUN
fbem-26937	88	8	on	on	ADP
fbem-26937	88	9	e	e	NOUN
fbem-26937	88	10	-	-	NOUN
fbem-26937	88	11	commerce	commerce	NOUN
fbem-26937	88	12	marketing	marketing	NOUN
fbem-26937	88	13	[	[	X
fbem-26937	88	14	j	j	X
fbem-26937	88	15	]	]	X
fbem-26937	88	16	.	.	PUNCT
fbem-26937	89	1	economics	economic	NOUN
fbem-26937	89	2	,	,	PUNCT
fbem-26937	89	3	2021	2021	NUM
fbem-26937	89	4	,	,	PUNCT
fbem-26937	89	5	4(3):23	4(3):23	NUM
fbem-26937	89	6	-	-	SYM
fbem-26937	89	7	25	25	NUM
fbem-26937	89	8	.	.	PUNCT
fbem-26937	90	1	[	[	X
fbem-26937	90	2	3	3	X
fbem-26937	90	3	]	]	X
fbem-26937	90	4	zhang	zhang	PROPN
fbem-26937	90	5	yuexian	yuexian	PROPN
fbem-26937	90	6	,	,	PUNCT
fbem-26937	90	7	wang	wang	PROPN
fbem-26937	90	8	xueying	xueying	PROPN
fbem-26937	90	9	.	.	PUNCT
fbem-26937	91	1	study	study	NOUN
fbem-26937	91	2	on	on	ADP
fbem-26937	91	3	the	the	DET
fbem-26937	91	4	influence	influence	NOUN
fbem-26937	91	5	mechanism	mechanism	NOUN
fbem-26937	91	6	of	of	ADP
fbem-26937	91	7	tourism	tourism	NOUN
fbem-26937	91	8	short	short	ADJ
fbem-26937	91	9	video	video	NOUN
fbem-26937	91	10	marketing	marketing	NOUN
fbem-26937	91	11	on	on	ADP
fbem-26937	91	12	customer	customer	NOUN
fbem-26937	91	13	integration	integration	NOUN
fbem-26937	91	14	[	[	X
fbem-26937	91	15	j	j	X
fbem-26937	91	16	]	]	X
fbem-26937	91	17	.	.	PUNCT
fbem-26937	92	1	journal	journal	PROPN
fbem-26937	92	2	of	of	ADP
fbem-26937	92	3	management	management	NOUN
fbem-26937	92	4	,	,	PUNCT
fbem-26937	92	5	2024	2024	NUM
fbem-26937	92	6	,	,	PUNCT
fbem-26937	92	7	21(2):261	21(2):261	NUM
fbem-26937	92	8	-	-	SYM
fbem-26937	92	9	268	268	NUM
fbem-26937	92	10	.	.	PUNCT
fbem-26937	93	1	[	[	X
fbem-26937	93	2	4	4	X
fbem-26937	93	3	]	]	PUNCT
fbem-26937	93	4	gong	gong	PROPN
fbem-26937	93	5	xuezhu	xuezhu	PROPN
fbem-26937	93	6	.	.	PUNCT
fbem-26937	94	1	comparative	comparative	ADJ
fbem-26937	94	2	study	study	NOUN
fbem-26937	94	3	of	of	ADP
fbem-26937	94	4	short	short	ADJ
fbem-26937	94	5	video	video	NOUN
fbem-26937	94	6	marketing	marketing	NOUN
fbem-26937	94	7	between	between	ADP
fbem-26937	94	8	public	public	ADJ
fbem-26937	94	9	libraries	library	NOUN
fbem-26937	94	10	and	and	CCONJ
fbem-26937	94	11	university	university	NOUN
fbem-26937	94	12	libraries	library	NOUN
fbem-26937	94	13	[	[	X
fbem-26937	94	14	j	j	X
fbem-26937	94	15	]	]	X
fbem-26937	94	16	.	.	PUNCT
fbem-26937	95	1	journal	journal	PROPN
fbem-26937	95	2	of	of	ADP
fbem-26937	95	3	academic	academic	ADJ
fbem-26937	95	4	libraries	library	NOUN
fbem-26937	95	5	,	,	PUNCT
fbem-26937	95	6	2021	2021	NUM
fbem-26937	95	7	,	,	PUNCT
fbem-26937	95	8	39(04):48	39(04):48	NUM
fbem-26937	95	9	-	-	SYM
fbem-26937	95	10	56	56	NUM
fbem-26937	95	11	+	+	NOUN
fbem-26937	95	12	72	72	NUM
fbem-26937	95	13	.	.	PUNCT
fbem-26937	96	1	[	[	X
fbem-26937	96	2	5	5	X
fbem-26937	96	3	]	]	PUNCT
fbem-26937	96	4	wang	wang	PROPN
fbem-26937	96	5	shuang	shuang	PROPN
fbem-26937	96	6	,	,	PUNCT
fbem-26937	96	7	liu	liu	PROPN
fbem-26937	96	8	zenghui	zenghui	PROPN
fbem-26937	96	9	,	,	PUNCT
fbem-26937	96	10	luo	luo	PROPN
fbem-26937	96	11	yafei	yafei	PROPN
fbem-26937	96	12	.	.	PUNCT
fbem-26937	97	1	research	research	NOUN
fbem-26937	97	2	on	on	ADP
fbem-26937	97	3	the	the	DET
fbem-26937	97	4	mechanism	mechanism	NOUN
fbem-26937	97	5	of	of	ADP
fbem-26937	97	6	short	short	ADJ
fbem-26937	97	7	video	video	NOUN
fbem-26937	97	8	marketing	marketing	NOUN
fbem-26937	97	9	to	to	PART
fbem-26937	97	10	reconstruct	reconstruct	VERB
fbem-26937	97	11	the	the	DET
fbem-26937	97	12	consumption	consumption	NOUN
fbem-26937	97	13	chain	chain	NOUN
fbem-26937	97	14	-	-	PUNCT
fbem-26937	97	15	based	base	VERB
fbem-26937	97	16	on	on	ADP
fbem-26937	97	17	the	the	DET
fbem-26937	97	18	analysis	analysis	NOUN
fbem-26937	97	19	of	of	ADP
fbem-26937	97	20	short	short	ADJ
fbem-26937	97	21	video	video	NOUN
fbem-26937	97	22	bloggers	blogger	NOUN
fbem-26937	97	23	'	'	PART
fbem-26937	97	24	endorsement	endorsement	NOUN
fbem-26937	97	25	on	on	ADP
fbem-26937	97	26	customers	customer	NOUN
fbem-26937	97	27	'	'	PART
fbem-26937	97	28	purchase	purchase	NOUN
fbem-26937	97	29	intention	intention	NOUN
fbem-26937	97	30	[	[	X
fbem-26937	97	31	j	j	X
fbem-26937	97	32	]	]	X
fbem-26937	97	33	.	.	PUNCT
fbem-26937	98	1	price	price	NOUN
fbem-26937	98	2	theory	theory	NOUN
fbem-26937	98	3	and	and	CCONJ
fbem-26937	98	4	practice	practice	NOUN
fbem-26937	98	5	,	,	PUNCT
fbem-26937	98	6	2023(11):162	2023(11):162	NUM
fbem-26937	98	7	-	-	SYM
fbem-26937	98	8	166	166	NUM
fbem-26937	98	9	.	.	PUNCT
fbem-26937	99	1	[	[	X
fbem-26937	99	2	6	6	NUM
fbem-26937	99	3	]	]	PUNCT
fbem-26937	99	4	yang	yang	PROPN
fbem-26937	99	5	xiangyan	xiangyan	PROPN
fbem-26937	99	6	.	.	PUNCT
fbem-26937	100	1	research	research	NOUN
fbem-26937	100	2	on	on	ADP
fbem-26937	100	3	network	network	NOUN
fbem-26937	100	4	marketing	marketing	NOUN
fbem-26937	100	5	strategies	strategy	NOUN
fbem-26937	100	6	in	in	ADP
fbem-26937	100	7	vibrato	vibrato	NOUN
fbem-26937	100	8	short	short	ADJ
fbem-26937	100	9	videos	video	NOUN
fbem-26937	101	1	[	[	X
fbem-26937	101	2	j	j	X
fbem-26937	101	3	]	]	X
fbem-26937	101	4	.	.	PUNCT
fbem-26937	101	5	economics	economic	NOUN
fbem-26937	101	6	,	,	PUNCT
fbem-26937	101	7	2021	2021	NUM
fbem-26937	101	8	,	,	PUNCT
fbem-26937	101	9	4(2):33	4(2):33	NUM
fbem-26937	101	10	-	-	SYM
fbem-26937	101	11	35	35	NUM
fbem-26937	101	12	.	.	PUNCT
fbem-26937	102	1	[	[	X
fbem-26937	102	2	7	7	X
fbem-26937	102	3	]	]	X
fbem-26937	102	4	qing	qing	PROPN
fbem-26937	102	5	liu	liu	PROPN
fbem-26937	102	6	,	,	PUNCT
fbem-26937	102	7	guo	guo	PROPN
fbem-26937	102	8	jiaru	jiaru	PROPN
fbem-26937	102	9	.	.	PUNCT
fbem-26937	103	1	research	research	NOUN
fbem-26937	103	2	on	on	ADP
fbem-26937	103	3	short	short	ADJ
fbem-26937	103	4	video	video	NOUN
fbem-26937	103	5	marketing	marketing	NOUN
fbem-26937	103	6	strategy	strategy	NOUN
fbem-26937	103	7	of	of	ADP
fbem-26937	103	8	public	public	ADJ
fbem-26937	103	9	libraries	library	NOUN
fbem-26937	103	10	based	base	VERB
fbem-26937	103	11	on	on	ADP
fbem-26937	103	12	sicas	sicas	PROPN
fbem-26937	103	13	model	model	NOUN
fbem-26937	104	1	[	[	X
fbem-26937	104	2	j	j	X
fbem-26937	104	3	]	]	X
fbem-26937	104	4	.	.	PUNCT
fbem-26937	105	1	library	library	ADJ
fbem-26937	105	2	work	work	NOUN
fbem-26937	105	3	and	and	CCONJ
fbem-26937	105	4	research	research	NOUN
fbem-26937	105	5	,	,	PUNCT
fbem-26937	105	6	2023(1):5	2023(1):5	PROPN
fbem-26937	105	7	-	-	SYM
fbem-26937	105	8	13	13	NUM
fbem-26937	105	9	.	.	PUNCT
fbem-26937	106	1	[	[	X
fbem-26937	106	2	8	8	NUM
fbem-26937	106	3	]	]	X
fbem-26937	106	4	zhang	zhang	PROPN
fbem-26937	106	5	cheng	cheng	PROPN
fbem-26937	106	6	.	.	PUNCT
fbem-26937	107	1	research	research	NOUN
fbem-26937	107	2	on	on	ADP
fbem-26937	107	3	digital	digital	ADJ
fbem-26937	107	4	reading	reading	NOUN
fbem-26937	107	5	promotion	promotion	NOUN
fbem-26937	107	6	strategy	strategy	NOUN
fbem-26937	107	7	of	of	ADP
fbem-26937	107	8	public	public	ADJ
fbem-26937	107	9	libraries	library	NOUN
fbem-26937	107	10	based	base	VERB
fbem-26937	107	11	on	on	ADP
fbem-26937	107	12	short	short	ADJ
fbem-26937	107	13	video	video	NOUN
fbem-26937	107	14	marketing	marketing	NOUN
fbem-26937	108	1	[	[	X
fbem-26937	108	2	j	j	X
fbem-26937	108	3	]	]	X
fbem-26937	108	4	.	.	PUNCT
fbem-26937	109	1	library	library	ADJ
fbem-26937	109	2	work	work	NOUN
fbem-26937	109	3	and	and	CCONJ
fbem-26937	109	4	research	research	NOUN
fbem-26937	109	5	,	,	PUNCT
fbem-26937	109	6	2021,(05):85	2021,(05):85	NOUN
fbem-26937	109	7	-	-	SYM
fbem-26937	109	8	91	91	NUM
fbem-26937	109	9	.	.	PUNCT
fbem-26937	110	1	[	[	X
fbem-26937	110	2	9	9	NUM
fbem-26937	110	3	]	]	SYM
fbem-26937	110	4	li	li	PROPN
fbem-26937	110	5	peng	peng	PROPN
fbem-26937	110	6	,	,	PUNCT
fbem-26937	110	7	lou	lou	PROPN
fbem-26937	110	8	jiaxing	jiaxing	PROPN
fbem-26937	110	9	.	.	PUNCT
fbem-26937	110	10	research	research	NOUN
fbem-26937	110	11	on	on	ADP
fbem-26937	110	12	library	library	PROPN
fbem-26937	110	13	short	short	ADJ
fbem-26937	110	14	video	video	NOUN
fbem-26937	110	15	service	service	NOUN
fbem-26937	110	16	from	from	ADP
fbem-26937	110	17	the	the	DET
fbem-26937	110	18	perspective	perspective	NOUN
fbem-26937	110	19	of	of	ADP
fbem-26937	110	20	content	content	NOUN
fbem-26937	110	21	marketing	marketing	NOUN
fbem-26937	110	22	[	[	X
fbem-26937	110	23	j	j	X
fbem-26937	110	24	]	]	X
fbem-26937	110	25	.	.	PUNCT
fbem-26937	111	1	library	library	PROPN
fbem-26937	111	2	theory	theory	NOUN
fbem-26937	111	3	and	and	CCONJ
fbem-26937	111	4	practice	practice	NOUN
fbem-26937	111	5	,	,	PUNCT
fbem-26937	111	6	2024(2):91	2024(2):91	NUM
fbem-26937	111	7	-	-	SYM
fbem-26937	111	8	97	97	NUM
fbem-26937	111	9	.	.	PUNCT