id	sid	tid	token	lemma	pos
fbem-28215	1	1	frontiers	frontier	NOUN
fbem-28215	1	2	in	in	ADP
fbem-28215	1	3	business	business	NOUN
fbem-28215	1	4	,	,	PUNCT
fbem-28215	1	5	economics	economic	NOUN
fbem-28215	1	6	and	and	CCONJ
fbem-28215	1	7	management	management	NOUN
fbem-28215	1	8	issn	issn	PROPN
fbem-28215	1	9	:	:	PUNCT
fbem-28215	1	10	2766	2766	NUM
fbem-28215	1	11	-	-	PUNCT
fbem-28215	1	12	824x	824x	NUM
fbem-28215	1	13	|	|	ADJ
fbem-28215	1	14	vol	vol	NOUN
fbem-28215	1	15	.	.	PROPN
fbem-28215	1	16	17	17	NUM
fbem-28215	1	17	,	,	PUNCT
fbem-28215	1	18	no	no	INTJ
fbem-28215	1	19	.	.	NOUN
fbem-28215	1	20	3	3	NUM
fbem-28215	1	21	,	,	PUNCT
fbem-28215	1	22	2024	2024	NUM
fbem-28215	1	23	19	19	NUM
fbem-28215	1	24	the	the	DET
fbem-28215	1	25	impact	impact	NOUN
fbem-28215	1	26	of	of	ADP
fbem-28215	1	27	popularity	popularity	NOUN
fbem-28215	1	28	and	and	CCONJ
fbem-28215	1	29	scarcity	scarcity	NOUN
fbem-28215	1	30	of	of	ADP
fbem-28215	1	31	gaming	gaming	NOUN
fbem-28215	1	32	ip	ip	NOUN
fbem-28215	1	33	cobranded	cobrande	VERB
fbem-28215	1	34	products	product	NOUN
fbem-28215	1	35	on	on	ADP
fbem-28215	1	36	consumer	consumer	NOUN
fbem-28215	1	37	purchase	purchase	NOUN
fbem-28215	1	38	intention	intention	NOUN
fbem-28215	1	39	-a	-a	X
fbem-28215	1	40	case	case	NOUN
fbem-28215	1	41	study	study	NOUN
fbem-28215	1	42	of	of	ADP
fbem-28215	1	43	genshin	genshin	PROPN
fbem-28215	1	44	impact	impact	PROPN
fbem-28215	1	45	jingyi	jingyi	PROPN
fbem-28215	1	46	yang	yang	PROPN
fbem-28215	1	47	school	school	PROPN
fbem-28215	1	48	of	of	ADP
fbem-28215	1	49	foreign	foreign	ADJ
fbem-28215	1	50	languages	language	NOUN
fbem-28215	1	51	,	,	PUNCT
fbem-28215	1	52	shanghai	shanghai	PROPN
fbem-28215	1	53	lixin	lixin	PROPN
fbem-28215	1	54	university	university	PROPN
fbem-28215	1	55	of	of	ADP
fbem-28215	1	56	accounting	accounting	NOUN
fbem-28215	1	57	and	and	CCONJ
fbem-28215	1	58	finance	finance	NOUN
fbem-28215	1	59	,	,	PUNCT
fbem-28215	1	60	shanghai	shanghai	PROPN
fbem-28215	1	61	,	,	PUNCT
fbem-28215	1	62	shanghai	shanghai	PROPN
fbem-28215	1	63	,	,	PUNCT
fbem-28215	1	64	201620	201620	NUM
fbem-28215	1	65	,	,	PUNCT
fbem-28215	1	66	china	china	PROPN
fbem-28215	1	67	lestat1130@163.com	lestat1130@163.com	PROPN
fbem-28215	1	68	abstract	abstract	NOUN
fbem-28215	1	69	:	:	PUNCT
fbem-28215	1	70	the	the	DET
fbem-28215	1	71	swift	swift	ADJ
fbem-28215	1	72	progression	progression	NOUN
fbem-28215	1	73	of	of	ADP
fbem-28215	1	74	the	the	DET
fbem-28215	1	75	digital	digital	ADJ
fbem-28215	1	76	economy	economy	NOUN
fbem-28215	1	77	,	,	PUNCT
fbem-28215	1	78	coupled	couple	VERB
fbem-28215	1	79	with	with	ADP
fbem-28215	1	80	the	the	DET
fbem-28215	1	81	burgeoning	burgeon	VERB
fbem-28215	1	82	intellectual	intellectual	ADJ
fbem-28215	1	83	property	property	NOUN
fbem-28215	1	84	sector	sector	NOUN
fbem-28215	1	85	,	,	PUNCT
fbem-28215	1	86	has	have	AUX
fbem-28215	1	87	led	lead	VERB
fbem-28215	1	88	enterprises	enterprise	NOUN
fbem-28215	1	89	to	to	PART
fbem-28215	1	90	increasingly	increasingly	ADV
fbem-28215	1	91	adopt	adopt	VERB
fbem-28215	1	92	brand	brand	NOUN
fbem-28215	1	93	co	co	NOUN
fbem-28215	1	94	-	-	NOUN
fbem-28215	1	95	branding	brand	VERB
fbem-28215	1	96	as	as	ADP
fbem-28215	1	97	a	a	DET
fbem-28215	1	98	crucial	crucial	ADJ
fbem-28215	1	99	strategy	strategy	NOUN
fbem-28215	1	100	to	to	PART
fbem-28215	1	101	boost	boost	VERB
fbem-28215	1	102	their	their	PRON
fbem-28215	1	103	market	market	NOUN
fbem-28215	1	104	competitiveness	competitiveness	NOUN
fbem-28215	1	105	.	.	PUNCT
fbem-28215	2	1	especially	especially	ADV
fbem-28215	2	2	in	in	ADP
fbem-28215	2	3	the	the	DET
fbem-28215	2	4	"	"	PUNCT
fbem-28215	2	5	secondary	secondary	ADJ
fbem-28215	2	6	element	element	NOUN
fbem-28215	2	7	economy	economy	NOUN
fbem-28215	2	8	,	,	PUNCT
fbem-28215	2	9	"	"	PUNCT
fbem-28215	2	10	co	co	ADJ
fbem-28215	2	11	-	-	ADJ
fbem-28215	2	12	branded	branded	ADJ
fbem-28215	2	13	products	product	NOUN
fbem-28215	2	14	of	of	ADP
fbem-28215	2	15	gaming	game	VERB
fbem-28215	2	16	ips	ip	NOUN
fbem-28215	2	17	are	be	AUX
fbem-28215	2	18	favored	favor	VERB
fbem-28215	2	19	by	by	ADP
fbem-28215	2	20	young	young	ADJ
fbem-28215	2	21	consumers	consumer	NOUN
fbem-28215	2	22	for	for	ADP
fbem-28215	2	23	their	their	PRON
fbem-28215	2	24	unique	unique	ADJ
fbem-28215	2	25	culture	culture	NOUN
fbem-28215	2	26	and	and	CCONJ
fbem-28215	2	27	emotional	emotional	ADJ
fbem-28215	2	28	resonance	resonance	NOUN
fbem-28215	2	29	.	.	PUNCT
fbem-28215	3	1	this	this	DET
fbem-28215	3	2	paper	paper	NOUN
fbem-28215	3	3	takes	take	VERB
fbem-28215	3	4	"	"	PUNCT
fbem-28215	3	5	genshin	genshin	NOUN
fbem-28215	3	6	impact	impact	NOUN
fbem-28215	3	7	"	"	PUNCT
fbem-28215	3	8	as	as	ADP
fbem-28215	3	9	an	an	DET
fbem-28215	3	10	example	example	NOUN
fbem-28215	3	11	to	to	PART
fbem-28215	3	12	study	study	VERB
fbem-28215	3	13	the	the	DET
fbem-28215	3	14	impact	impact	NOUN
fbem-28215	3	15	of	of	ADP
fbem-28215	3	16	the	the	DET
fbem-28215	3	17	popularity	popularity	NOUN
fbem-28215	3	18	and	and	CCONJ
fbem-28215	3	19	scarcity	scarcity	NOUN
fbem-28215	3	20	of	of	ADP
fbem-28215	3	21	gaming	gaming	NOUN
fbem-28215	3	22	ip	ip	PRON
fbem-28215	3	23	co	co	ADJ
fbem-28215	3	24	-	-	ADJ
fbem-28215	3	25	branded	branded	ADJ
fbem-28215	3	26	products	product	NOUN
fbem-28215	3	27	on	on	ADP
fbem-28215	3	28	consumer	consumer	NOUN
fbem-28215	3	29	purchase	purchase	NOUN
fbem-28215	3	30	intention	intention	NOUN
fbem-28215	3	31	,	,	PUNCT
fbem-28215	3	32	and	and	CCONJ
fbem-28215	3	33	explores	explore	VERB
fbem-28215	3	34	the	the	DET
fbem-28215	3	35	mediating	mediate	VERB
fbem-28215	3	36	role	role	NOUN
fbem-28215	3	37	of	of	ADP
fbem-28215	3	38	ip	ip	PRON
fbem-28215	3	39	identification	identification	NOUN
fbem-28215	3	40	and	and	CCONJ
fbem-28215	3	41	perceived	perceive	VERB
fbem-28215	3	42	cost	cost	NOUN
fbem-28215	3	43	in	in	ADP
fbem-28215	3	44	this	this	DET
fbem-28215	3	45	process	process	NOUN
fbem-28215	3	46	.	.	PUNCT
fbem-28215	4	1	the	the	DET
fbem-28215	4	2	findings	finding	NOUN
fbem-28215	4	3	of	of	ADP
fbem-28215	4	4	the	the	DET
fbem-28215	4	5	research	research	NOUN
fbem-28215	4	6	indicate	indicate	VERB
fbem-28215	4	7	a	a	DET
fbem-28215	4	8	substantial	substantial	ADJ
fbem-28215	4	9	positive	positive	ADJ
fbem-28215	4	10	relationship	relationship	NOUN
fbem-28215	4	11	between	between	ADP
fbem-28215	4	12	the	the	DET
fbem-28215	4	13	popularity	popularity	NOUN
fbem-28215	4	14	and	and	CCONJ
fbem-28215	4	15	scarcity	scarcity	NOUN
fbem-28215	4	16	of	of	ADP
fbem-28215	4	17	products	product	NOUN
fbem-28215	4	18	and	and	CCONJ
fbem-28215	4	19	the	the	DET
fbem-28215	4	20	intention	intention	NOUN
fbem-28215	4	21	of	of	ADP
fbem-28215	4	22	consumers	consumer	NOUN
fbem-28215	4	23	to	to	PART
fbem-28215	4	24	make	make	VERB
fbem-28215	4	25	purchases	purchase	NOUN
fbem-28215	4	26	.	.	PUNCT
fbem-28215	5	1	keywords	keyword	NOUN
fbem-28215	5	2	:	:	PUNCT
fbem-28215	5	3	gaming	game	VERB
fbem-28215	5	4	ip	ip	PRON
fbem-28215	5	5	co	co	NOUN
fbem-28215	5	6	-	-	ADJ
fbem-28215	5	7	branding	branding	ADJ
fbem-28215	5	8	,	,	PUNCT
fbem-28215	5	9	popularity	popularity	NOUN
fbem-28215	5	10	,	,	PUNCT
fbem-28215	5	11	scarcity	scarcity	NOUN
fbem-28215	5	12	,	,	PUNCT
fbem-28215	5	13	consumer	consumer	NOUN
fbem-28215	5	14	purchase	purchase	NOUN
fbem-28215	5	15	intention	intention	NOUN
fbem-28215	5	16	,	,	PUNCT
fbem-28215	5	17	genshin	genshin	NOUN
fbem-28215	5	18	impact	impact	NOUN
fbem-28215	5	19	.	.	PUNCT
fbem-28215	6	1	1	1	X
fbem-28215	6	2	.	.	X
fbem-28215	6	3	introduction	introduction	NOUN
fbem-28215	6	4	the	the	DET
fbem-28215	6	5	swift	swift	ADJ
fbem-28215	6	6	advancement	advancement	NOUN
fbem-28215	6	7	of	of	ADP
fbem-28215	6	8	china	china	PROPN
fbem-28215	6	9	's	's	PART
fbem-28215	6	10	digital	digital	ADJ
fbem-28215	6	11	economy	economy	NOUN
fbem-28215	6	12	has	have	AUX
fbem-28215	6	13	simultaneously	simultaneously	ADV
fbem-28215	6	14	propelled	propel	VERB
fbem-28215	6	15	the	the	DET
fbem-28215	6	16	intellectual	intellectual	ADJ
fbem-28215	6	17	property	property	NOUN
fbem-28215	6	18	economy	economy	NOUN
fbem-28215	6	19	into	into	ADP
fbem-28215	6	20	a	a	DET
fbem-28215	6	21	phase	phase	NOUN
fbem-28215	6	22	of	of	ADP
fbem-28215	6	23	rapid	rapid	ADJ
fbem-28215	6	24	expansion	expansion	NOUN
fbem-28215	6	25	.	.	PUNCT
fbem-28215	7	1	against	against	ADP
fbem-28215	7	2	this	this	DET
fbem-28215	7	3	backdrop	backdrop	NOUN
fbem-28215	7	4	,	,	PUNCT
fbem-28215	7	5	consumer	consumer	NOUN
fbem-28215	7	6	demand	demand	NOUN
fbem-28215	7	7	has	have	AUX
fbem-28215	7	8	transcended	transcend	VERB
fbem-28215	7	9	the	the	DET
fbem-28215	7	10	basic	basic	ADJ
fbem-28215	7	11	functionality	functionality	NOUN
fbem-28215	7	12	of	of	ADP
fbem-28215	7	13	products	product	NOUN
fbem-28215	7	14	and	and	CCONJ
fbem-28215	7	15	has	have	AUX
fbem-28215	7	16	increasingly	increasingly	ADV
fbem-28215	7	17	focused	focus	VERB
fbem-28215	7	18	on	on	ADP
fbem-28215	7	19	the	the	DET
fbem-28215	7	20	spiritual	spiritual	ADJ
fbem-28215	7	21	satisfaction	satisfaction	NOUN
fbem-28215	7	22	that	that	SCONJ
fbem-28215	7	23	products	product	NOUN
fbem-28215	7	24	can	can	AUX
fbem-28215	7	25	provide	provide	VERB
fbem-28215	7	26	.	.	PUNCT
fbem-28215	8	1	brand	brand	NOUN
fbem-28215	8	2	co	co	ADJ
fbem-28215	8	3	-	-	ADJ
fbem-28215	8	4	branding	branding	ADJ
fbem-28215	8	5	products	product	NOUN
fbem-28215	8	6	,	,	PUNCT
fbem-28215	8	7	as	as	ADP
fbem-28215	8	8	an	an	DET
fbem-28215	8	9	emerging	emerge	VERB
fbem-28215	8	10	marketing	marketing	NOUN
fbem-28215	8	11	strategy	strategy	NOUN
fbem-28215	8	12	,	,	PUNCT
fbem-28215	8	13	have	have	AUX
fbem-28215	8	14	gradually	gradually	ADV
fbem-28215	8	15	gained	gain	VERB
fbem-28215	8	16	the	the	DET
fbem-28215	8	17	attention	attention	NOUN
fbem-28215	8	18	of	of	ADP
fbem-28215	8	19	manufacturers	manufacturer	NOUN
fbem-28215	8	20	.	.	PUNCT
fbem-28215	9	1	this	this	DET
fbem-28215	9	2	mode	mode	NOUN
fbem-28215	9	3	of	of	ADP
fbem-28215	9	4	cooperation	cooperation	NOUN
fbem-28215	9	5	not	not	PART
fbem-28215	9	6	only	only	ADV
fbem-28215	9	7	quickly	quickly	ADV
fbem-28215	9	8	opens	open	VERB
fbem-28215	9	9	up	up	ADP
fbem-28215	9	10	the	the	DET
fbem-28215	9	11	market	market	NOUN
fbem-28215	9	12	but	but	CCONJ
fbem-28215	9	13	also	also	ADV
fbem-28215	9	14	enhances	enhance	VERB
fbem-28215	9	15	the	the	DET
fbem-28215	9	16	market	market	NOUN
fbem-28215	9	17	competitiveness	competitiveness	NOUN
fbem-28215	9	18	of	of	ADP
fbem-28215	9	19	enterprises	enterprise	NOUN
fbem-28215	9	20	,	,	PUNCT
fbem-28215	9	21	securing	secure	VERB
fbem-28215	9	22	greater	great	ADJ
fbem-28215	9	23	competitive	competitive	ADJ
fbem-28215	9	24	advantages	advantage	NOUN
fbem-28215	9	25	[	[	X
fbem-28215	9	26	1	1	NUM
fbem-28215	9	27	]	]	PUNCT
fbem-28215	9	28	.	.	PUNCT
fbem-28215	10	1	especially	especially	ADV
fbem-28215	10	2	in	in	ADP
fbem-28215	10	3	the	the	DET
fbem-28215	10	4	"	"	PUNCT
fbem-28215	10	5	secondary	secondary	ADJ
fbem-28215	10	6	element	element	NOUN
fbem-28215	10	7	economy	economy	NOUN
fbem-28215	10	8	,	,	PUNCT
fbem-28215	10	9	"	"	PUNCT
fbem-28215	10	10	brand	brand	NOUN
fbem-28215	10	11	cobranding	cobranding	NOUN
fbem-28215	10	12	has	have	AUX
fbem-28215	10	13	become	become	VERB
fbem-28215	10	14	a	a	DET
fbem-28215	10	15	unique	unique	ADJ
fbem-28215	10	16	phenomenon	phenomenon	NOUN
fbem-28215	10	17	.	.	PUNCT
fbem-28215	11	1	co	co	ADJ
fbem-28215	11	2	-	-	ADJ
fbem-28215	11	3	branded	branded	ADJ
fbem-28215	11	4	products	product	NOUN
fbem-28215	11	5	based	base	VERB
fbem-28215	11	6	on	on	ADP
fbem-28215	11	7	popular	popular	ADJ
fbem-28215	11	8	game	game	NOUN
fbem-28215	11	9	ips	ip	NOUN
fbem-28215	11	10	like	like	ADP
fbem-28215	11	11	"	"	PUNCT
fbem-28215	11	12	genshin	genshin	NOUN
fbem-28215	11	13	impact	impact	NOUN
fbem-28215	11	14	"	"	PUNCT
fbem-28215	11	15	have	have	AUX
fbem-28215	11	16	successfully	successfully	ADV
fbem-28215	11	17	garnered	garner	VERB
fbem-28215	11	18	the	the	DET
fbem-28215	11	19	attention	attention	NOUN
fbem-28215	11	20	and	and	CCONJ
fbem-28215	11	21	affection	affection	NOUN
fbem-28215	11	22	of	of	ADP
fbem-28215	11	23	numerous	numerous	ADJ
fbem-28215	11	24	young	young	ADJ
fbem-28215	11	25	consumers	consumer	NOUN
fbem-28215	11	26	through	through	ADP
fbem-28215	11	27	their	their	PRON
fbem-28215	11	28	distinctive	distinctive	ADJ
fbem-28215	11	29	cultural	cultural	ADJ
fbem-28215	11	30	elements	element	NOUN
fbem-28215	11	31	and	and	CCONJ
fbem-28215	11	32	emotional	emotional	ADJ
fbem-28215	11	33	appeal	appeal	NOUN
fbem-28215	11	34	.	.	PUNCT
fbem-28215	12	1	however	however	ADV
fbem-28215	12	2	,	,	PUNCT
fbem-28215	12	3	existing	exist	VERB
fbem-28215	12	4	studies	study	NOUN
fbem-28215	12	5	mainly	mainly	ADV
fbem-28215	12	6	focus	focus	VERB
fbem-28215	12	7	on	on	ADP
fbem-28215	12	8	the	the	DET
fbem-28215	12	9	overall	overall	ADJ
fbem-28215	12	10	impact	impact	NOUN
fbem-28215	12	11	of	of	ADP
fbem-28215	12	12	brand	brand	NOUN
fbem-28215	12	13	co	co	NOUN
fbem-28215	12	14	-	-	NOUN
fbem-28215	12	15	branding	brand	VERB
fbem-28215	12	16	on	on	ADP
fbem-28215	12	17	consumer	consumer	NOUN
fbem-28215	12	18	purchasing	purchasing	NOUN
fbem-28215	12	19	behavior	behavior	NOUN
fbem-28215	12	20	,	,	PUNCT
fbem-28215	12	21	with	with	ADP
fbem-28215	12	22	less	less	ADJ
fbem-28215	12	23	attention	attention	NOUN
fbem-28215	12	24	paid	pay	VERB
fbem-28215	12	25	to	to	ADP
fbem-28215	12	26	the	the	DET
fbem-28215	12	27	specific	specific	ADJ
fbem-28215	12	28	impact	impact	NOUN
fbem-28215	12	29	of	of	ADP
fbem-28215	12	30	game	game	NOUN
fbem-28215	12	31	ip	ip	DET
fbem-28215	12	32	co	co	ADJ
fbem-28215	12	33	-	-	ADJ
fbem-28215	12	34	branded	branded	ADJ
fbem-28215	12	35	products	product	NOUN
fbem-28215	12	36	.	.	PUNCT
fbem-28215	13	1	therefore	therefore	ADV
fbem-28215	13	2	,	,	PUNCT
fbem-28215	13	3	this	this	DET
fbem-28215	13	4	paper	paper	NOUN
fbem-28215	13	5	selects	select	VERB
fbem-28215	13	6	the	the	DET
fbem-28215	13	7	well	well	ADV
fbem-28215	13	8	-	-	PUNCT
fbem-28215	13	9	known	know	VERB
fbem-28215	13	10	game	game	NOUN
fbem-28215	13	11	ip	ip	DET
fbem-28215	13	12	"	"	PUNCT
fbem-28215	13	13	genshin	genshin	NOUN
fbem-28215	13	14	impact	impact	NOUN
fbem-28215	13	15	"	"	PUNCT
fbem-28215	13	16	to	to	PART
fbem-28215	13	17	explore	explore	VERB
fbem-28215	13	18	the	the	DET
fbem-28215	13	19	impact	impact	NOUN
fbem-28215	13	20	of	of	ADP
fbem-28215	13	21	the	the	DET
fbem-28215	13	22	popularity	popularity	NOUN
fbem-28215	13	23	and	and	CCONJ
fbem-28215	13	24	scarcity	scarcity	NOUN
fbem-28215	13	25	of	of	ADP
fbem-28215	13	26	its	its	PRON
fbem-28215	13	27	cobranded	cobrande	VERB
fbem-28215	13	28	products	product	NOUN
fbem-28215	13	29	on	on	ADP
fbem-28215	13	30	consumer	consumer	NOUN
fbem-28215	13	31	purchase	purchase	NOUN
fbem-28215	13	32	intention	intention	NOUN
fbem-28215	13	33	.	.	PUNCT
fbem-28215	14	1	in	in	ADP
fbem-28215	14	2	the	the	DET
fbem-28215	14	3	current	current	ADJ
fbem-28215	14	4	digital	digital	ADJ
fbem-28215	14	5	era	era	NOUN
fbem-28215	14	6	,	,	PUNCT
fbem-28215	14	7	the	the	DET
fbem-28215	14	8	rapid	rapid	ADJ
fbem-28215	14	9	advancement	advancement	NOUN
fbem-28215	14	10	of	of	ADP
fbem-28215	14	11	the	the	DET
fbem-28215	14	12	digital	digital	ADJ
fbem-28215	14	13	economy	economy	NOUN
fbem-28215	14	14	has	have	AUX
fbem-28215	14	15	not	not	PART
fbem-28215	14	16	only	only	ADV
fbem-28215	14	17	transformed	transform	VERB
fbem-28215	14	18	conventional	conventional	ADJ
fbem-28215	14	19	business	business	NOUN
fbem-28215	14	20	models	model	NOUN
fbem-28215	14	21	but	but	CCONJ
fbem-28215	14	22	also	also	ADV
fbem-28215	14	23	created	create	VERB
fbem-28215	14	24	an	an	DET
fbem-28215	14	25	ideal	ideal	ADJ
fbem-28215	14	26	environment	environment	NOUN
fbem-28215	14	27	for	for	ADP
fbem-28215	14	28	the	the	DET
fbem-28215	14	29	flourishing	flourishing	NOUN
fbem-28215	14	30	of	of	ADP
fbem-28215	14	31	the	the	DET
fbem-28215	14	32	intellectual	intellectual	ADJ
fbem-28215	14	33	property	property	NOUN
fbem-28215	14	34	economy	economy	NOUN
fbem-28215	14	35	.	.	PUNCT
fbem-28215	15	1	intellectual	intellectual	ADJ
fbem-28215	15	2	property	property	NOUN
fbem-28215	15	3	,	,	PUNCT
fbem-28215	15	4	as	as	ADP
fbem-28215	15	5	a	a	DET
fbem-28215	15	6	legal	legal	ADJ
fbem-28215	15	7	embodiment	embodiment	NOUN
fbem-28215	15	8	of	of	ADP
fbem-28215	15	9	innovative	innovative	ADJ
fbem-28215	15	10	achievements	achievement	NOUN
fbem-28215	15	11	,	,	PUNCT
fbem-28215	15	12	has	have	AUX
fbem-28215	15	13	become	become	VERB
fbem-28215	15	14	increasingly	increasingly	ADV
fbem-28215	15	15	important	important	ADJ
fbem-28215	15	16	in	in	ADP
fbem-28215	15	17	the	the	DET
fbem-28215	15	18	context	context	NOUN
fbem-28215	15	19	of	of	ADP
fbem-28215	15	20	economic	economic	ADJ
fbem-28215	15	21	globalization	globalization	NOUN
fbem-28215	15	22	and	and	CCONJ
fbem-28215	15	23	the	the	DET
fbem-28215	15	24	knowledge	knowledge	NOUN
fbem-28215	15	25	economy	economy	NOUN
fbem-28215	15	26	.	.	PUNCT
fbem-28215	16	1	as	as	SCONJ
fbem-28215	16	2	consumers	consumer	NOUN
fbem-28215	16	3	pursue	pursue	VERB
fbem-28215	16	4	personalized	personalized	ADJ
fbem-28215	16	5	and	and	CCONJ
fbem-28215	16	6	high	high	ADJ
fbem-28215	16	7	-	-	PUNCT
fbem-28215	16	8	quality	quality	NOUN
fbem-28215	16	9	lifestyles	lifestyle	NOUN
fbem-28215	16	10	,	,	PUNCT
fbem-28215	16	11	their	their	PRON
fbem-28215	16	12	product	product	NOUN
fbem-28215	16	13	demands	demand	NOUN
fbem-28215	16	14	have	have	AUX
fbem-28215	16	15	gone	go	VERB
fbem-28215	16	16	beyond	beyond	ADP
fbem-28215	16	17	mere	mere	ADJ
fbem-28215	16	18	functionality	functionality	NOUN
fbem-28215	16	19	,	,	PUNCT
fbem-28215	16	20	seeking	seek	VERB
fbem-28215	16	21	more	more	ADJ
fbem-28215	16	22	spiritual	spiritual	ADJ
fbem-28215	16	23	satisfaction	satisfaction	NOUN
fbem-28215	16	24	and	and	CCONJ
fbem-28215	16	25	emotional	emotional	ADJ
fbem-28215	16	26	resonance	resonance	NOUN
fbem-28215	16	27	.	.	PUNCT
fbem-28215	17	1	brand	brand	NOUN
fbem-28215	17	2	cobranding	cobranding	NOUN
fbem-28215	17	3	products	product	NOUN
fbem-28215	17	4	,	,	PUNCT
fbem-28215	17	5	with	with	ADP
fbem-28215	17	6	their	their	PRON
fbem-28215	17	7	unique	unique	ADJ
fbem-28215	17	8	market	market	NOUN
fbem-28215	17	9	positioning	positioning	NOUN
fbem-28215	17	10	and	and	CCONJ
fbem-28215	17	11	innovative	innovative	ADJ
fbem-28215	17	12	marketing	marketing	NOUN
fbem-28215	17	13	strategies	strategy	NOUN
fbem-28215	17	14	,	,	PUNCT
fbem-28215	17	15	have	have	AUX
fbem-28215	17	16	quickly	quickly	ADV
fbem-28215	17	17	become	become	VERB
fbem-28215	17	18	an	an	DET
fbem-28215	17	19	effective	effective	ADJ
fbem-28215	17	20	way	way	NOUN
fbem-28215	17	21	to	to	PART
fbem-28215	17	22	meet	meet	VERB
fbem-28215	17	23	this	this	DET
fbem-28215	17	24	demand	demand	NOUN
fbem-28215	17	25	.	.	PUNCT
fbem-28215	18	1	brand	brand	NOUN
fbem-28215	18	2	co	co	VERB
fbem-28215	18	3	-	-	NOUN
fbem-28215	18	4	branding	branding	NOUN
fbem-28215	18	5	is	be	AUX
fbem-28215	18	6	essentially	essentially	ADV
fbem-28215	18	7	a	a	DET
fbem-28215	18	8	form	form	NOUN
fbem-28215	18	9	of	of	ADP
fbem-28215	18	10	cross	cross	ADJ
fbem-28215	18	11	-	-	ADJ
fbem-28215	18	12	industry	industry	ADJ
fbem-28215	18	13	cooperation	cooperation	NOUN
fbem-28215	18	14	,	,	PUNCT
fbem-28215	18	15	which	which	PRON
fbem-28215	18	16	creates	create	VERB
fbem-28215	18	17	products	product	NOUN
fbem-28215	18	18	or	or	CCONJ
fbem-28215	18	19	services	service	NOUN
fbem-28215	18	20	with	with	ADP
fbem-28215	18	21	new	new	ADJ
fbem-28215	18	22	value	value	NOUN
fbem-28215	18	23	and	and	CCONJ
fbem-28215	18	24	new	new	ADJ
fbem-28215	18	25	meaning	meaning	NOUN
fbem-28215	18	26	by	by	ADP
fbem-28215	18	27	combining	combine	VERB
fbem-28215	18	28	the	the	DET
fbem-28215	18	29	core	core	NOUN
fbem-28215	18	30	strengths	strength	NOUN
fbem-28215	18	31	of	of	ADP
fbem-28215	18	32	different	different	ADJ
fbem-28215	18	33	brands	brand	NOUN
fbem-28215	18	34	.	.	PUNCT
fbem-28215	19	1	this	this	DET
fbem-28215	19	2	mode	mode	NOUN
fbem-28215	19	3	of	of	ADP
fbem-28215	19	4	cooperation	cooperation	NOUN
fbem-28215	19	5	not	not	PART
fbem-28215	19	6	only	only	ADV
fbem-28215	19	7	brings	bring	VERB
fbem-28215	19	8	fresh	fresh	ADJ
fbem-28215	19	9	experiences	experience	NOUN
fbem-28215	19	10	to	to	ADP
fbem-28215	19	11	consumers	consumer	NOUN
fbem-28215	19	12	but	but	CCONJ
fbem-28215	19	13	also	also	ADV
fbem-28215	19	14	enhances	enhance	VERB
fbem-28215	19	15	the	the	DET
fbem-28215	19	16	brand	brand	NOUN
fbem-28215	19	17	's	's	PART
fbem-28215	19	18	market	market	NOUN
fbem-28215	19	19	visibility	visibility	NOUN
fbem-28215	19	20	and	and	CCONJ
fbem-28215	19	21	influence	influence	NOUN
fbem-28215	19	22	in	in	ADP
fbem-28215	19	23	a	a	DET
fbem-28215	19	24	short	short	ADJ
fbem-28215	19	25	period	period	NOUN
fbem-28215	19	26	.	.	PUNCT
fbem-28215	20	1	among	among	ADP
fbem-28215	20	2	many	many	ADJ
fbem-28215	20	3	brand	brand	NOUN
fbem-28215	20	4	co	co	ADJ
fbem-28215	20	5	-	-	ADJ
fbem-28215	20	6	branding	branding	ADJ
fbem-28215	20	7	cases	case	NOUN
fbem-28215	20	8	,	,	PUNCT
fbem-28215	20	9	game	game	NOUN
fbem-28215	20	10	ip	ip	NOUN
fbem-28215	20	11	co	co	ADJ
fbem-28215	20	12	-	-	ADJ
fbem-28215	20	13	branded	branded	ADJ
fbem-28215	20	14	products	product	NOUN
fbem-28215	20	15	are	be	AUX
fbem-28215	20	16	particularly	particularly	ADV
fbem-28215	20	17	eye	eye	NOUN
fbem-28215	20	18	-	-	PUNCT
fbem-28215	20	19	catching	catch	VERB
fbem-28215	20	20	.	.	PUNCT
fbem-28215	21	1	they	they	PRON
fbem-28215	21	2	use	use	VERB
fbem-28215	21	3	games	game	NOUN
fbem-28215	21	4	as	as	ADP
fbem-28215	21	5	a	a	DET
fbem-28215	21	6	carrier	carrier	NOUN
fbem-28215	21	7	to	to	PART
fbem-28215	21	8	connect	connect	VERB
fbem-28215	21	9	the	the	DET
fbem-28215	21	10	virtual	virtual	ADJ
fbem-28215	21	11	world	world	NOUN
fbem-28215	21	12	with	with	ADP
fbem-28215	21	13	the	the	DET
fbem-28215	21	14	real	real	ADJ
fbem-28215	21	15	world	world	NOUN
fbem-28215	21	16	,	,	PUNCT
fbem-28215	21	17	providing	provide	VERB
fbem-28215	21	18	consumers	consumer	NOUN
fbem-28215	21	19	with	with	ADP
fbem-28215	21	20	a	a	DET
fbem-28215	21	21	brand	brand	NOUN
fbem-28215	21	22	-	-	PUNCT
fbem-28215	21	23	new	new	ADJ
fbem-28215	21	24	cultural	cultural	ADJ
fbem-28215	21	25	experience	experience	NOUN
fbem-28215	21	26	and	and	CCONJ
fbem-28215	21	27	emotional	emotional	ADJ
fbem-28215	21	28	sustenance	sustenance	NOUN
fbem-28215	21	29	.	.	PUNCT
fbem-28215	22	1	the	the	DET
fbem-28215	22	2	"	"	PUNCT
fbem-28215	22	3	secondary	secondary	ADJ
fbem-28215	22	4	element	element	NOUN
fbem-28215	22	5	economy	economy	NOUN
fbem-28215	22	6	,	,	PUNCT
fbem-28215	22	7	"	"	PUNCT
fbem-28215	22	8	as	as	ADP
fbem-28215	22	9	an	an	DET
fbem-28215	22	10	emerging	emerge	VERB
fbem-28215	22	11	market	market	NOUN
fbem-28215	22	12	economic	economic	ADJ
fbem-28215	22	13	form	form	NOUN
fbem-28215	22	14	,	,	PUNCT
fbem-28215	22	15	centers	center	NOUN
fbem-28215	22	16	on	on	ADP
fbem-28215	22	17	a	a	DET
fbem-28215	22	18	series	series	NOUN
fbem-28215	22	19	of	of	ADP
fbem-28215	22	20	economic	economic	ADJ
fbem-28215	22	21	activities	activity	NOUN
fbem-28215	22	22	that	that	PRON
fbem-28215	22	23	revolve	revolve	VERB
fbem-28215	22	24	around	around	ADP
fbem-28215	22	25	anime	anime	PROPN
fbem-28215	22	26	,	,	PUNCT
fbem-28215	22	27	games	game	NOUN
fbem-28215	22	28	,	,	PUNCT
fbem-28215	22	29	and	and	CCONJ
fbem-28215	22	30	other	other	ADJ
fbem-28215	22	31	secondary	secondary	ADJ
fbem-28215	22	32	element	element	NOUN
fbem-28215	22	33	cultural	cultural	ADJ
fbem-28215	22	34	content	content	NOUN
fbem-28215	22	35	.	.	PUNCT
fbem-28215	23	1	the	the	DET
fbem-28215	23	2	rise	rise	NOUN
fbem-28215	23	3	of	of	ADP
fbem-28215	23	4	this	this	DET
fbem-28215	23	5	economic	economic	ADJ
fbem-28215	23	6	form	form	NOUN
fbem-28215	23	7	is	be	AUX
fbem-28215	23	8	attributed	attribute	VERB
fbem-28215	23	9	to	to	ADP
fbem-28215	23	10	the	the	DET
fbem-28215	23	11	love	love	NOUN
fbem-28215	23	12	and	and	CCONJ
fbem-28215	23	13	pursuit	pursuit	NOUN
fbem-28215	23	14	of	of	ADP
fbem-28215	23	15	the	the	DET
fbem-28215	23	16	younger	young	ADJ
fbem-28215	23	17	generation	generation	NOUN
fbem-28215	23	18	of	of	ADP
fbem-28215	23	19	consumers	consumer	NOUN
fbem-28215	23	20	for	for	ADP
fbem-28215	23	21	secondary	secondary	ADJ
fbem-28215	23	22	element	element	NOUN
fbem-28215	23	23	culture	culture	NOUN
fbem-28215	23	24	.	.	PUNCT
fbem-28215	24	1	they	they	PRON
fbem-28215	24	2	are	be	AUX
fbem-28215	24	3	no	no	ADV
fbem-28215	24	4	longer	long	ADV
fbem-28215	24	5	satisfied	satisfied	ADJ
fbem-28215	24	6	with	with	ADP
fbem-28215	24	7	traditional	traditional	ADJ
fbem-28215	24	8	consumption	consumption	NOUN
fbem-28215	24	9	patterns	pattern	NOUN
fbem-28215	24	10	but	but	CCONJ
fbem-28215	24	11	seek	seek	VERB
fbem-28215	24	12	more	more	ADV
fbem-28215	24	13	personalized	personalized	ADJ
fbem-28215	24	14	and	and	CCONJ
fbem-28215	24	15	emotionally	emotionally	ADV
fbem-28215	24	16	resonant	resonant	VERB
fbem-28215	24	17	consumption	consumption	NOUN
fbem-28215	24	18	experiences	experience	NOUN
fbem-28215	24	19	.	.	PUNCT
fbem-28215	25	1	as	as	ADP
fbem-28215	25	2	one	one	NUM
fbem-28215	25	3	of	of	ADP
fbem-28215	25	4	the	the	DET
fbem-28215	25	5	most	most	ADV
fbem-28215	25	6	prominent	prominent	ADJ
fbem-28215	25	7	game	game	NOUN
fbem-28215	25	8	ips	ip	NOUN
fbem-28215	25	9	currently	currently	ADV
fbem-28215	25	10	,	,	PUNCT
fbem-28215	25	11	"	"	PUNCT
fbem-28215	25	12	genshin	genshin	NOUN
fbem-28215	25	13	impact	impact	NOUN
fbem-28215	25	14	"	"	PUNCT
fbem-28215	25	15	has	have	AUX
fbem-28215	25	16	captivated	captivate	VERB
fbem-28215	25	17	a	a	DET
fbem-28215	25	18	vast	vast	ADJ
fbem-28215	25	19	audience	audience	NOUN
fbem-28215	25	20	of	of	ADP
fbem-28215	25	21	young	young	ADJ
fbem-28215	25	22	consumers	consumer	NOUN
fbem-28215	25	23	through	through	ADP
fbem-28215	25	24	its	its	PRON
fbem-28215	25	25	distinctive	distinctive	ADJ
fbem-28215	25	26	cultural	cultural	ADJ
fbem-28215	25	27	allure	allure	NOUN
fbem-28215	25	28	and	and	CCONJ
fbem-28215	25	29	emotional	emotional	ADJ
fbem-28215	25	30	resonance	resonance	NOUN
fbem-28215	25	31	.	.	PUNCT
fbem-28215	26	1	by	by	ADP
fbem-28215	26	2	thoroughly	thoroughly	ADV
fbem-28215	26	3	examining	examine	VERB
fbem-28215	26	4	these	these	DET
fbem-28215	26	5	elements	element	NOUN
fbem-28215	26	6	,	,	PUNCT
fbem-28215	26	7	this	this	DET
fbem-28215	26	8	research	research	NOUN
fbem-28215	26	9	aims	aim	VERB
fbem-28215	26	10	to	to	PART
fbem-28215	26	11	offer	offer	VERB
fbem-28215	26	12	detailed	detailed	ADJ
fbem-28215	26	13	market	market	NOUN
fbem-28215	26	14	strategy	strategy	NOUN
fbem-28215	26	15	recommendations	recommendation	NOUN
fbem-28215	26	16	for	for	ADP
fbem-28215	26	17	brands	brand	NOUN
fbem-28215	26	18	.	.	PUNCT
fbem-28215	27	1	these	these	DET
fbem-28215	27	2	insights	insight	NOUN
fbem-28215	27	3	will	will	AUX
fbem-28215	27	4	assist	assist	VERB
fbem-28215	27	5	them	they	PRON
fbem-28215	27	6	in	in	ADP
fbem-28215	27	7	better	well	ADV
fbem-28215	27	8	addressing	address	VERB
fbem-28215	27	9	consumer	consumer	NOUN
fbem-28215	27	10	demands	demand	NOUN
fbem-28215	27	11	within	within	ADP
fbem-28215	27	12	the	the	DET
fbem-28215	27	13	burgeoning	burgeon	VERB
fbem-28215	27	14	"	"	PUNCT
fbem-28215	27	15	secondary	secondary	ADJ
fbem-28215	27	16	element	element	NOUN
fbem-28215	27	17	economy	economy	NOUN
fbem-28215	27	18	"	"	PUNCT
fbem-28215	27	19	market	market	NOUN
fbem-28215	27	20	,	,	PUNCT
fbem-28215	27	21	augmenting	augment	VERB
fbem-28215	27	22	brand	brand	NOUN
fbem-28215	27	23	influence	influence	NOUN
fbem-28215	27	24	,	,	PUNCT
fbem-28215	27	25	and	and	CCONJ
fbem-28215	27	26	fostering	foster	VERB
fbem-28215	27	27	sustainable	sustainable	ADJ
fbem-28215	27	28	growth	growth	NOUN
fbem-28215	27	29	.	.	PUNCT
fbem-28215	28	1	at	at	ADP
fbem-28215	28	2	the	the	DET
fbem-28215	28	3	same	same	ADJ
fbem-28215	28	4	time	time	NOUN
fbem-28215	28	5	,	,	PUNCT
fbem-28215	28	6	this	this	DET
fbem-28215	28	7	study	study	NOUN
fbem-28215	28	8	will	will	AUX
fbem-28215	28	9	also	also	ADV
fbem-28215	28	10	provide	provide	VERB
fbem-28215	28	11	new	new	ADJ
fbem-28215	28	12	perspectives	perspective	NOUN
fbem-28215	28	13	for	for	ADP
fbem-28215	28	14	the	the	DET
fbem-28215	28	15	academic	academic	ADJ
fbem-28215	28	16	community	community	NOUN
fbem-28215	28	17	,	,	PUNCT
fbem-28215	28	18	enriching	enrich	VERB
fbem-28215	28	19	the	the	DET
fbem-28215	28	20	theoretical	theoretical	ADJ
fbem-28215	28	21	system	system	NOUN
fbem-28215	28	22	of	of	ADP
fbem-28215	28	23	brand	brand	NOUN
fbem-28215	28	24	co	co	NOUN
fbem-28215	28	25	-	-	ADJ
fbem-28215	28	26	branding	branding	ADJ
fbem-28215	28	27	and	and	CCONJ
fbem-28215	28	28	consumer	consumer	NOUN
fbem-28215	28	29	behavior	behavior	NOUN
fbem-28215	28	30	research	research	NOUN
fbem-28215	28	31	.	.	PUNCT
fbem-28215	29	1	investigating	investigate	VERB
fbem-28215	29	2	co	co	ADJ
fbem-28215	29	3	-	-	ADJ
fbem-28215	29	4	branded	branded	ADJ
fbem-28215	29	5	products	product	NOUN
fbem-28215	29	6	associated	associate	VERB
fbem-28215	29	7	with	with	ADP
fbem-28215	29	8	game	game	NOUN
fbem-28215	29	9	ips	ip	NOUN
fbem-28215	29	10	like	like	ADP
fbem-28215	29	11	"	"	PUNCT
fbem-28215	29	12	genshin	genshin	NOUN
fbem-28215	29	13	impact	impact	NOUN
fbem-28215	29	14	"	"	PUNCT
fbem-28215	29	15	enables	enable	VERB
fbem-28215	29	16	us	we	PRON
fbem-28215	29	17	to	to	PART
fbem-28215	29	18	comprehend	comprehend	VERB
fbem-28215	29	19	the	the	DET
fbem-28215	29	20	evolving	evolve	VERB
fbem-28215	29	21	traits	trait	NOUN
fbem-28215	29	22	and	and	CCONJ
fbem-28215	29	23	tendencies	tendency	NOUN
fbem-28215	29	24	of	of	ADP
fbem-28215	29	25	consumer	consumer	NOUN
fbem-28215	29	26	behavior	behavior	NOUN
fbem-28215	29	27	in	in	ADP
fbem-28215	29	28	the	the	DET
fbem-28215	29	29	digital	digital	ADJ
fbem-28215	29	30	economy	economy	NOUN
fbem-28215	29	31	era	era	NOUN
fbem-28215	29	32	.	.	PUNCT
fbem-28215	30	1	this	this	DET
fbem-28215	30	2	study	study	NOUN
fbem-28215	30	3	offers	offer	VERB
fbem-28215	30	4	valuable	valuable	ADJ
fbem-28215	30	5	insights	insight	NOUN
fbem-28215	30	6	and	and	CCONJ
fbem-28215	30	7	references	reference	NOUN
fbem-28215	30	8	for	for	ADP
fbem-28215	30	9	both	both	PRON
fbem-28215	30	10	academic	academic	ADJ
fbem-28215	30	11	research	research	NOUN
fbem-28215	30	12	and	and	CCONJ
fbem-28215	30	13	practical	practical	ADJ
fbem-28215	30	14	applications	application	NOUN
fbem-28215	30	15	in	in	ADP
fbem-28215	30	16	related	related	ADJ
fbem-28215	30	17	domains	domain	NOUN
fbem-28215	30	18	.	.	PUNCT
fbem-28215	31	1	20	20	NUM
fbem-28215	31	2	the	the	DET
fbem-28215	31	3	primary	primary	ADJ
fbem-28215	31	4	aim	aim	NOUN
fbem-28215	31	5	of	of	ADP
fbem-28215	31	6	this	this	DET
fbem-28215	31	7	research	research	NOUN
fbem-28215	31	8	is	be	AUX
fbem-28215	31	9	to	to	PART
fbem-28215	31	10	explore	explore	VERB
fbem-28215	31	11	how	how	SCONJ
fbem-28215	31	12	cobranded	cobrande	VERB
fbem-28215	31	13	products	product	NOUN
fbem-28215	31	14	featuring	feature	VERB
fbem-28215	31	15	game	game	NOUN
fbem-28215	31	16	intellectual	intellectual	ADJ
fbem-28215	31	17	property	property	NOUN
fbem-28215	31	18	influence	influence	NOUN
fbem-28215	31	19	consumers	consumer	NOUN
fbem-28215	31	20	'	'	PART
fbem-28215	31	21	purchasing	purchasing	NOUN
fbem-28215	31	22	decisions	decision	NOUN
fbem-28215	31	23	.	.	PUNCT
fbem-28215	32	1	in	in	ADP
fbem-28215	32	2	the	the	DET
fbem-28215	32	3	current	current	ADJ
fbem-28215	32	4	market	market	NOUN
fbem-28215	32	5	environment	environment	NOUN
fbem-28215	32	6	,	,	PUNCT
fbem-28215	32	7	game	game	NOUN
fbem-28215	32	8	ip	ip	NOUN
fbem-28215	32	9	co	co	NOUN
fbem-28215	32	10	-	-	NOUN
fbem-28215	32	11	branding	branding	ADJ
fbem-28215	32	12	,	,	PUNCT
fbem-28215	32	13	as	as	ADP
fbem-28215	32	14	an	an	DET
fbem-28215	32	15	emerging	emerge	VERB
fbem-28215	32	16	marketing	marketing	NOUN
fbem-28215	32	17	strategy	strategy	NOUN
fbem-28215	32	18	,	,	PUNCT
fbem-28215	32	19	has	have	AUX
fbem-28215	32	20	shown	show	VERB
fbem-28215	32	21	its	its	PRON
fbem-28215	32	22	potential	potential	NOUN
fbem-28215	32	23	in	in	ADP
fbem-28215	32	24	enhancing	enhance	VERB
fbem-28215	32	25	brand	brand	NOUN
fbem-28215	32	26	influence	influence	NOUN
fbem-28215	32	27	and	and	CCONJ
fbem-28215	32	28	attracting	attract	VERB
fbem-28215	32	29	consumers	consumer	NOUN
fbem-28215	32	30	.	.	PUNCT
fbem-28215	33	1	although	although	SCONJ
fbem-28215	33	2	there	there	PRON
fbem-28215	33	3	have	have	AUX
fbem-28215	33	4	been	be	AUX
fbem-28215	33	5	many	many	ADJ
fbem-28215	33	6	studies	study	NOUN
fbem-28215	33	7	on	on	ADP
fbem-28215	33	8	the	the	DET
fbem-28215	33	9	effects	effect	NOUN
fbem-28215	33	10	of	of	ADP
fbem-28215	33	11	brand	brand	NOUN
fbem-28215	33	12	co	co	NOUN
fbem-28215	33	13	-	-	NOUN
fbem-28215	33	14	branding	brand	VERB
fbem-28215	33	15	both	both	CCONJ
fbem-28215	33	16	domestically	domestically	ADV
fbem-28215	33	17	and	and	CCONJ
fbem-28215	33	18	internationally	internationally	ADV
fbem-28215	33	19	,	,	PUNCT
fbem-28215	33	20	these	these	DET
fbem-28215	33	21	studies	study	NOUN
fbem-28215	33	22	often	often	ADV
fbem-28215	33	23	focus	focus	VERB
fbem-28215	33	24	on	on	ADP
fbem-28215	33	25	general	general	ADJ
fbem-28215	33	26	issues	issue	NOUN
fbem-28215	33	27	of	of	ADP
fbem-28215	33	28	brand	brand	NOUN
fbem-28215	33	29	co	co	NOUN
fbem-28215	33	30	-	-	NOUN
fbem-28215	33	31	branding	branding	ADJ
fbem-28215	33	32	,	,	PUNCT
fbem-28215	33	33	with	with	ADP
fbem-28215	33	34	relatively	relatively	ADV
fbem-28215	33	35	less	less	ADJ
fbem-28215	33	36	research	research	NOUN
fbem-28215	33	37	on	on	ADP
fbem-28215	33	38	the	the	DET
fbem-28215	33	39	rapidly	rapidly	ADV
fbem-28215	33	40	rising	rise	VERB
fbem-28215	33	41	"	"	PUNCT
fbem-28215	33	42	secondary	secondary	ADJ
fbem-28215	33	43	element	element	NOUN
fbem-28215	33	44	economy	economy	NOUN
fbem-28215	33	45	"	"	PUNCT
fbem-28215	33	46	and	and	CCONJ
fbem-28215	33	47	its	its	PRON
fbem-28215	33	48	impact	impact	NOUN
fbem-28215	33	49	on	on	ADP
fbem-28215	33	50	consumer	consumer	NOUN
fbem-28215	33	51	purchasing	purchasing	NOUN
fbem-28215	33	52	behavior	behavior	NOUN
fbem-28215	33	53	in	in	ADP
fbem-28215	33	54	recent	recent	ADJ
fbem-28215	33	55	years	year	NOUN
fbem-28215	33	56	.	.	PUNCT
fbem-28215	34	1	the	the	DET
fbem-28215	34	2	secondary	secondary	ADJ
fbem-28215	34	3	element	element	NOUN
fbem-28215	34	4	economy	economy	NOUN
fbem-28215	34	5	,	,	PUNCT
fbem-28215	34	6	especially	especially	ADV
fbem-28215	34	7	game	game	NOUN
fbem-28215	34	8	ip	ip	NOUN
fbem-28215	34	9	co	co	ADJ
fbem-28215	34	10	-	-	ADJ
fbem-28215	34	11	branded	branded	ADJ
fbem-28215	34	12	products	product	NOUN
fbem-28215	34	13	,	,	PUNCT
fbem-28215	34	14	due	due	ADP
fbem-28215	34	15	to	to	ADP
fbem-28215	34	16	their	their	PRON
fbem-28215	34	17	unique	unique	ADJ
fbem-28215	34	18	cultural	cultural	ADJ
fbem-28215	34	19	attributes	attribute	NOUN
fbem-28215	34	20	and	and	CCONJ
fbem-28215	34	21	fan	fan	NOUN
fbem-28215	34	22	base	base	NOUN
fbem-28215	34	23	,	,	PUNCT
fbem-28215	34	24	may	may	AUX
fbem-28215	34	25	have	have	VERB
fbem-28215	34	26	a	a	DET
fbem-28215	34	27	different	different	ADJ
fbem-28215	34	28	mechanism	mechanism	NOUN
fbem-28215	34	29	of	of	ADP
fbem-28215	34	30	influence	influence	NOUN
fbem-28215	34	31	on	on	ADP
fbem-28215	34	32	consumer	consumer	NOUN
fbem-28215	34	33	purchase	purchase	NOUN
fbem-28215	34	34	intention	intention	NOUN
fbem-28215	34	35	compared	compare	VERB
fbem-28215	34	36	to	to	ADP
fbem-28215	34	37	traditional	traditional	ADJ
fbem-28215	34	38	brand	brand	NOUN
fbem-28215	34	39	co	co	NOUN
fbem-28215	34	40	-	-	NOUN
fbem-28215	34	41	branding	branding	ADJ
fbem-28215	34	42	.	.	PUNCT
fbem-28215	35	1	thus	thus	ADV
fbem-28215	35	2	,	,	PUNCT
fbem-28215	35	3	this	this	DET
fbem-28215	35	4	research	research	NOUN
fbem-28215	35	5	seeks	seek	VERB
fbem-28215	35	6	to	to	PART
fbem-28215	35	7	address	address	VERB
fbem-28215	35	8	this	this	DET
fbem-28215	35	9	gap	gap	NOUN
fbem-28215	35	10	by	by	ADP
fbem-28215	35	11	empirically	empirically	ADV
fbem-28215	35	12	investigating	investigate	VERB
fbem-28215	35	13	the	the	DET
fbem-28215	35	14	influence	influence	NOUN
fbem-28215	35	15	of	of	ADP
fbem-28215	35	16	game	game	NOUN
fbem-28215	35	17	ip	ip	PRON
fbem-28215	35	18	co	co	ADJ
fbem-28215	35	19	-	-	ADJ
fbem-28215	35	20	branded	branded	ADJ
fbem-28215	35	21	products	product	NOUN
fbem-28215	35	22	on	on	ADP
fbem-28215	35	23	consumer	consumer	NOUN
fbem-28215	35	24	purchase	purchase	NOUN
fbem-28215	35	25	behavior	behavior	NOUN
fbem-28215	35	26	.	.	PUNCT
fbem-28215	36	1	2	2	X
fbem-28215	36	2	.	.	X
fbem-28215	36	3	theoretical	theoretical	ADJ
fbem-28215	36	4	analysis	analysis	NOUN
fbem-28215	36	5	and	and	CCONJ
fbem-28215	36	6	research	research	NOUN
fbem-28215	36	7	hypotheses	hypothesis	NOUN
fbem-28215	36	8	2.1	2.1	NUM
fbem-28215	36	9	.	.	PUNCT
fbem-28215	37	1	research	research	NOUN
fbem-28215	37	2	hypotheses	hypothesis	NOUN
fbem-28215	37	3	2.1.1	2.1.1	NUM
fbem-28215	37	4	.	.	PUNCT
fbem-28215	38	1	the	the	DET
fbem-28215	38	2	impact	impact	NOUN
fbem-28215	38	3	of	of	ADP
fbem-28215	38	4	the	the	DET
fbem-28215	38	5	popularity	popularity	NOUN
fbem-28215	38	6	of	of	ADP
fbem-28215	38	7	gaming	gaming	NOUN
fbem-28215	38	8	ip	ip	NOUN
fbem-28215	38	9	cobranded	cobrande	VERB
fbem-28215	38	10	products	product	NOUN
fbem-28215	38	11	on	on	ADP
fbem-28215	38	12	consumer	consumer	NOUN
fbem-28215	38	13	purchase	purchase	NOUN
fbem-28215	38	14	intention	intention	NOUN
fbem-28215	38	15	a	a	DET
fbem-28215	38	16	brand	brand	NOUN
fbem-28215	38	17	with	with	ADP
fbem-28215	38	18	high	high	ADJ
fbem-28215	38	19	popularity	popularity	NOUN
fbem-28215	38	20	can	can	AUX
fbem-28215	38	21	establish	establish	VERB
fbem-28215	38	22	an	an	DET
fbem-28215	38	23	emotional	emotional	ADJ
fbem-28215	38	24	connection	connection	NOUN
fbem-28215	38	25	with	with	ADP
fbem-28215	38	26	consumers	consumer	NOUN
fbem-28215	38	27	,	,	PUNCT
fbem-28215	38	28	thereby	thereby	ADV
fbem-28215	38	29	stimulating	stimulate	VERB
fbem-28215	38	30	their	their	PRON
fbem-28215	38	31	preference	preference	NOUN
fbem-28215	38	32	for	for	ADP
fbem-28215	38	33	the	the	DET
fbem-28215	38	34	brand	brand	NOUN
fbem-28215	38	35	and	and	CCONJ
fbem-28215	38	36	products	product	NOUN
fbem-28215	38	37	,	,	PUNCT
fbem-28215	38	38	and	and	CCONJ
fbem-28215	38	39	encouraging	encourage	VERB
fbem-28215	38	40	repeat	repeat	NOUN
fbem-28215	38	41	purchases	purchase	NOUN
fbem-28215	38	42	.	.	PUNCT
fbem-28215	39	1	at	at	ADP
fbem-28215	39	2	the	the	DET
fbem-28215	39	3	same	same	ADJ
fbem-28215	39	4	time	time	NOUN
fbem-28215	39	5	,	,	PUNCT
fbem-28215	39	6	it	it	PRON
fbem-28215	39	7	can	can	AUX
fbem-28215	39	8	also	also	ADV
fbem-28215	39	9	lead	lead	VERB
fbem-28215	39	10	consumers	consumer	NOUN
fbem-28215	39	11	to	to	PART
fbem-28215	39	12	associate	associate	VERB
fbem-28215	39	13	the	the	DET
fbem-28215	39	14	brand	brand	NOUN
fbem-28215	39	15	with	with	ADP
fbem-28215	39	16	the	the	DET
fbem-28215	39	17	company	company	NOUN
fbem-28215	39	18	it	it	PRON
fbem-28215	39	19	belongs	belong	VERB
fbem-28215	39	20	to	to	ADP
fbem-28215	39	21	,	,	PUNCT
fbem-28215	39	22	making	make	VERB
fbem-28215	39	23	the	the	DET
fbem-28215	39	24	company	company	NOUN
fbem-28215	39	25	a	a	DET
fbem-28215	39	26	representative	representative	ADJ
fbem-28215	39	27	image	image	NOUN
fbem-28215	39	28	and	and	CCONJ
fbem-28215	39	29	signpost	signpost	NOUN
fbem-28215	39	30	of	of	ADP
fbem-28215	39	31	the	the	DET
fbem-28215	39	32	brand	brand	NOUN
fbem-28215	39	33	's	's	PART
fbem-28215	39	34	connotation	connotation	NOUN
fbem-28215	39	35	.	.	PUNCT
fbem-28215	40	1	as	as	ADP
fbem-28215	40	2	a	a	DET
fbem-28215	40	3	result	result	NOUN
fbem-28215	40	4	,	,	PUNCT
fbem-28215	40	5	for	for	ADP
fbem-28215	40	6	consumers	consumer	NOUN
fbem-28215	40	7	,	,	PUNCT
fbem-28215	40	8	a	a	DET
fbem-28215	40	9	brand	brand	NOUN
fbem-28215	40	10	and	and	CCONJ
fbem-28215	40	11	the	the	DET
fbem-28215	40	12	corporate	corporate	ADJ
fbem-28215	40	13	image	image	NOUN
fbem-28215	40	14	behind	behind	ADP
fbem-28215	40	15	it	it	PRON
fbem-28215	40	16	that	that	SCONJ
fbem-28215	40	17	they	they	PRON
fbem-28215	40	18	are	be	AUX
fbem-28215	40	19	somewhat	somewhat	ADV
fbem-28215	40	20	familiar	familiar	ADJ
fbem-28215	40	21	with	with	ADP
fbem-28215	40	22	will	will	AUX
fbem-28215	40	23	generate	generate	VERB
fbem-28215	40	24	a	a	DET
fbem-28215	40	25	higher	high	ADJ
fbem-28215	40	26	brand	brand	NOUN
fbem-28215	40	27	attitude	attitude	NOUN
fbem-28215	40	28	and	and	CCONJ
fbem-28215	40	29	subsequent	subsequent	ADJ
fbem-28215	40	30	purchase	purchase	NOUN
fbem-28215	40	31	intention	intention	NOUN
fbem-28215	40	32	;	;	PUNCT
fbem-28215	40	33	conversely	conversely	ADV
fbem-28215	40	34	,	,	PUNCT
fbem-28215	40	35	there	there	PRON
fbem-28215	40	36	will	will	AUX
fbem-28215	40	37	be	be	AUX
fbem-28215	40	38	a	a	DET
fbem-28215	40	39	lower	low	ADJ
fbem-28215	40	40	purchase	purchase	NOUN
fbem-28215	40	41	intention	intention	NOUN
fbem-28215	40	42	[	[	X
fbem-28215	40	43	2	2	NUM
fbem-28215	40	44	]	]	PUNCT
fbem-28215	40	45	.	.	PUNCT
fbem-28215	41	1	literature	literature	NOUN
fbem-28215	41	2	has	have	AUX
fbem-28215	41	3	shown	show	VERB
fbem-28215	41	4	that	that	SCONJ
fbem-28215	41	5	the	the	DET
fbem-28215	41	6	popularity	popularity	NOUN
fbem-28215	41	7	of	of	ADP
fbem-28215	41	8	brand	brand	NOUN
fbem-28215	41	9	ip	ip	PRON
fbem-28215	41	10	co	co	ADJ
fbem-28215	41	11	-	-	ADJ
fbem-28215	41	12	branded	branded	ADJ
fbem-28215	41	13	products	product	NOUN
fbem-28215	41	14	can	can	AUX
fbem-28215	41	15	affect	affect	VERB
fbem-28215	41	16	consumers	consumer	NOUN
fbem-28215	41	17	'	'	PART
fbem-28215	41	18	purchase	purchase	NOUN
fbem-28215	41	19	intentions	intention	NOUN
fbem-28215	41	20	at	at	ADP
fbem-28215	41	21	the	the	DET
fbem-28215	41	22	psychological	psychological	ADJ
fbem-28215	41	23	level	level	NOUN
fbem-28215	41	24	.	.	PUNCT
fbem-28215	42	1	in	in	ADP
fbem-28215	42	2	recent	recent	ADJ
fbem-28215	42	3	years	year	NOUN
fbem-28215	42	4	,	,	PUNCT
fbem-28215	42	5	the	the	DET
fbem-28215	42	6	secondary	secondary	ADJ
fbem-28215	42	7	element	element	NOUN
fbem-28215	42	8	economy	economy	NOUN
fbem-28215	42	9	has	have	AUX
fbem-28215	42	10	become	become	VERB
fbem-28215	42	11	a	a	DET
fbem-28215	42	12	new	new	ADJ
fbem-28215	42	13	e	e	NOUN
fbem-28215	42	14	-	-	NOUN
fbem-28215	42	15	commerce	commerce	NOUN
fbem-28215	42	16	model	model	NOUN
fbem-28215	42	17	,	,	PUNCT
fbem-28215	42	18	and	and	CCONJ
fbem-28215	42	19	the	the	DET
fbem-28215	42	20	popularity	popularity	NOUN
fbem-28215	42	21	of	of	ADP
fbem-28215	42	22	gaming	gaming	NOUN
fbem-28215	42	23	ip	ip	PRON
fbem-28215	42	24	co	co	ADJ
fbem-28215	42	25	-	-	ADJ
fbem-28215	42	26	branded	branded	ADJ
fbem-28215	42	27	products	product	NOUN
fbem-28215	42	28	is	be	AUX
fbem-28215	42	29	influenced	influence	VERB
fbem-28215	42	30	by	by	ADP
fbem-28215	42	31	the	the	DET
fbem-28215	42	32	popularity	popularity	NOUN
fbem-28215	42	33	of	of	ADP
fbem-28215	42	34	the	the	DET
fbem-28215	42	35	gaming	gaming	NOUN
fbem-28215	42	36	company	company	NOUN
fbem-28215	42	37	.	.	PUNCT
fbem-28215	43	1	taking	take	VERB
fbem-28215	43	2	"	"	PUNCT
fbem-28215	43	3	genshin	genshin	NOUN
fbem-28215	43	4	impact	impact	NOUN
fbem-28215	43	5	"	"	PUNCT
fbem-28215	43	6	as	as	ADP
fbem-28215	43	7	an	an	DET
fbem-28215	43	8	example	example	NOUN
fbem-28215	43	9	,	,	PUNCT
fbem-28215	43	10	its	its	PRON
fbem-28215	43	11	global	global	ADJ
fbem-28215	43	12	popularity	popularity	NOUN
fbem-28215	43	13	has	have	AUX
fbem-28215	43	14	led	lead	VERB
fbem-28215	43	15	enthusiasts	enthusiast	NOUN
fbem-28215	43	16	to	to	PART
fbem-28215	43	17	purchase	purchase	VERB
fbem-28215	43	18	co	co	ADJ
fbem-28215	43	19	-	-	ADJ
fbem-28215	43	20	branded	branded	ADJ
fbem-28215	43	21	products	product	NOUN
fbem-28215	43	22	due	due	ADP
fbem-28215	43	23	to	to	ADP
fbem-28215	43	24	their	their	PRON
fbem-28215	43	25	awareness	awareness	NOUN
fbem-28215	43	26	of	of	ADP
fbem-28215	43	27	the	the	DET
fbem-28215	43	28	ip	ip	NOUN
fbem-28215	43	29	's	's	PART
fbem-28215	43	30	popularity	popularity	NOUN
fbem-28215	43	31	.	.	PUNCT
fbem-28215	44	1	moreover	moreover	ADV
fbem-28215	44	2	,	,	PUNCT
fbem-28215	44	3	over	over	ADP
fbem-28215	44	4	time	time	NOUN
fbem-28215	44	5	,	,	PUNCT
fbem-28215	44	6	consumers	consumer	NOUN
fbem-28215	44	7	will	will	AUX
fbem-28215	44	8	develop	develop	VERB
fbem-28215	44	9	a	a	DET
fbem-28215	44	10	certain	certain	ADJ
fbem-28215	44	11	consumer	consumer	NOUN
fbem-28215	44	12	inertia	inertia	NOUN
fbem-28215	44	13	.	.	PUNCT
fbem-28215	45	1	most	most	ADJ
fbem-28215	45	2	consumers	consumer	NOUN
fbem-28215	45	3	prefer	prefer	VERB
fbem-28215	45	4	to	to	PART
fbem-28215	45	5	trust	trust	VERB
fbem-28215	45	6	established	establish	VERB
fbem-28215	45	7	brands	brand	NOUN
fbem-28215	45	8	over	over	ADP
fbem-28215	45	9	risking	risk	VERB
fbem-28215	45	10	the	the	DET
fbem-28215	45	11	costs	cost	NOUN
fbem-28215	45	12	associated	associate	VERB
fbem-28215	45	13	with	with	ADP
fbem-28215	45	14	switching	switching	NOUN
fbem-28215	45	15	,	,	PUNCT
fbem-28215	45	16	which	which	PRON
fbem-28215	45	17	fosters	foster	VERB
fbem-28215	45	18	brand	brand	NOUN
fbem-28215	45	19	loyalty	loyalty	NOUN
fbem-28215	45	20	and	and	CCONJ
fbem-28215	45	21	habitual	habitual	ADJ
fbem-28215	45	22	purchasing	purchasing	NOUN
fbem-28215	45	23	behavior	behavior	NOUN
fbem-28215	45	24	,	,	PUNCT
fbem-28215	45	25	thereby	thereby	ADV
fbem-28215	45	26	boosting	boost	VERB
fbem-28215	45	27	the	the	DET
fbem-28215	45	28	rate	rate	NOUN
fbem-28215	45	29	of	of	ADP
fbem-28215	45	30	repeat	repeat	NOUN
fbem-28215	45	31	purchases	purchase	NOUN
fbem-28215	45	32	for	for	ADP
fbem-28215	45	33	the	the	DET
fbem-28215	45	34	same	same	ADJ
fbem-28215	45	35	brand	brand	NOUN
fbem-28215	45	36	[	[	X
fbem-28215	45	37	3	3	NUM
fbem-28215	45	38	]	]	PUNCT
fbem-28215	45	39	.	.	PUNCT
fbem-28215	46	1	for	for	ADP
fbem-28215	46	2	those	those	PRON
fbem-28215	46	3	who	who	PRON
fbem-28215	46	4	are	be	AUX
fbem-28215	46	5	not	not	PART
fbem-28215	46	6	enthusiasts	enthusiast	NOUN
fbem-28215	46	7	of	of	ADP
fbem-28215	46	8	"	"	PUNCT
fbem-28215	46	9	genshin	genshin	NOUN
fbem-28215	46	10	impact	impact	NOUN
fbem-28215	46	11	,	,	PUNCT
fbem-28215	46	12	"	"	PUNCT
fbem-28215	46	13	most	most	ADJ
fbem-28215	46	14	consumers	consumer	NOUN
fbem-28215	46	15	are	be	AUX
fbem-28215	46	16	more	more	ADV
fbem-28215	46	17	willing	willing	ADJ
fbem-28215	46	18	to	to	PART
fbem-28215	46	19	place	place	VERB
fbem-28215	46	20	higher	high	ADJ
fbem-28215	46	21	trust	trust	NOUN
fbem-28215	46	22	in	in	ADP
fbem-28215	46	23	well	well	ADV
fbem-28215	46	24	-	-	PUNCT
fbem-28215	46	25	known	know	VERB
fbem-28215	46	26	brands	brand	NOUN
fbem-28215	46	27	and	and	CCONJ
fbem-28215	46	28	are	be	AUX
fbem-28215	46	29	influenced	influence	VERB
fbem-28215	46	30	by	by	ADP
fbem-28215	46	31	past	past	ADJ
fbem-28215	46	32	recommendations	recommendation	NOUN
fbem-28215	46	33	they	they	PRON
fbem-28215	46	34	have	have	AUX
fbem-28215	46	35	received	receive	VERB
fbem-28215	46	36	in	in	ADP
fbem-28215	46	37	the	the	DET
fbem-28215	46	38	media	medium	NOUN
fbem-28215	46	39	and	and	CCONJ
fbem-28215	46	40	from	from	ADP
fbem-28215	46	41	friends	friend	NOUN
fbem-28215	46	42	,	,	PUNCT
fbem-28215	46	43	leading	lead	VERB
fbem-28215	46	44	to	to	ADP
fbem-28215	46	45	purchasing	purchase	VERB
fbem-28215	46	46	behavior	behavior	NOUN
fbem-28215	46	47	.	.	PUNCT
fbem-28215	47	1	consequently	consequently	ADV
fbem-28215	47	2	,	,	PUNCT
fbem-28215	47	3	the	the	DET
fbem-28215	47	4	subsequent	subsequent	ADJ
fbem-28215	47	5	hypothesis	hypothesis	NOUN
fbem-28215	47	6	is	be	AUX
fbem-28215	47	7	formulated	formulate	VERB
fbem-28215	47	8	:	:	PUNCT
fbem-28215	47	9	h1	h1	PROPN
fbem-28215	47	10	:	:	PUNCT
fbem-28215	47	11	the	the	DET
fbem-28215	47	12	popularity	popularity	NOUN
fbem-28215	47	13	of	of	ADP
fbem-28215	47	14	gaming	gaming	NOUN
fbem-28215	47	15	ip	ip	PRON
fbem-28215	47	16	co	co	ADJ
fbem-28215	47	17	-	-	ADJ
fbem-28215	47	18	branded	branded	ADJ
fbem-28215	47	19	products	product	NOUN
fbem-28215	47	20	positively	positively	ADV
fbem-28215	47	21	affects	affect	VERB
fbem-28215	47	22	purchase	purchase	NOUN
fbem-28215	47	23	intention	intention	NOUN
fbem-28215	47	24	.	.	PUNCT
fbem-28215	48	1	2.1.2	2.1.2	X
fbem-28215	48	2	.	.	PUNCT
fbem-28215	48	3	the	the	DET
fbem-28215	48	4	influence	influence	NOUN
fbem-28215	48	5	of	of	ADP
fbem-28215	48	6	gaming	gaming	NOUN
fbem-28215	48	7	ip	ip	PRON
fbem-28215	48	8	co	co	ADJ
fbem-28215	48	9	-	-	ADJ
fbem-28215	48	10	branded	branded	ADJ
fbem-28215	48	11	product	product	NOUN
fbem-28215	48	12	scarcity	scarcity	NOUN
fbem-28215	48	13	on	on	ADP
fbem-28215	48	14	consumer	consumer	NOUN
fbem-28215	48	15	purchase	purchase	NOUN
fbem-28215	48	16	decisions	decision	NOUN
fbem-28215	48	17	the	the	DET
fbem-28215	48	18	concept	concept	NOUN
fbem-28215	48	19	of	of	ADP
fbem-28215	48	20	co	co	ADJ
fbem-28215	48	21	-	-	ADJ
fbem-28215	48	22	branded	brand	VERB
fbem-28215	48	23	brand	brand	NOUN
fbem-28215	48	24	scarcity	scarcity	NOUN
fbem-28215	48	25	involves	involve	VERB
fbem-28215	48	26	restricting	restrict	VERB
fbem-28215	48	27	the	the	DET
fbem-28215	48	28	availability	availability	NOUN
fbem-28215	48	29	of	of	ADP
fbem-28215	48	30	the	the	DET
fbem-28215	48	31	brand	brand	NOUN
fbem-28215	48	32	and	and	CCONJ
fbem-28215	48	33	introducing	introduce	VERB
fbem-28215	48	34	time	time	NOUN
fbem-28215	48	35	constraints	constraint	NOUN
fbem-28215	48	36	.	.	PUNCT
fbem-28215	49	1	this	this	DET
fbem-28215	49	2	limitation	limitation	NOUN
fbem-28215	49	3	can	can	AUX
fbem-28215	49	4	enhance	enhance	VERB
fbem-28215	49	5	consumers	consumer	NOUN
fbem-28215	49	6	'	'	PART
fbem-28215	49	7	desire	desire	NOUN
fbem-28215	49	8	to	to	PART
fbem-28215	49	9	purchase	purchase	VERB
fbem-28215	49	10	and	and	CCONJ
fbem-28215	49	11	is	be	AUX
fbem-28215	49	12	recognized	recognize	VERB
fbem-28215	49	13	as	as	ADP
fbem-28215	49	14	an	an	DET
fbem-28215	49	15	effective	effective	ADJ
fbem-28215	49	16	marketing	marketing	NOUN
fbem-28215	49	17	tactic	tactic	NOUN
fbem-28215	49	18	.	.	PUNCT
fbem-28215	50	1	hansen	hansen	PROPN
fbem-28215	50	2	(	(	PUNCT
fbem-28215	50	3	2013	2013	NUM
fbem-28215	50	4	)	)	PUNCT
fbem-28215	50	5	in	in	ADP
fbem-28215	50	6	his	his	PRON
fbem-28215	50	7	research	research	NOUN
fbem-28215	50	8	integrated	integrate	VERB
fbem-28215	50	9	real	real	ADJ
fbem-28215	50	10	brands	brand	NOUN
fbem-28215	50	11	into	into	ADP
fbem-28215	50	12	the	the	DET
fbem-28215	50	13	virtual	virtual	ADJ
fbem-28215	50	14	world	world	NOUN
fbem-28215	50	15	in	in	ADP
fbem-28215	50	16	which	which	PRON
fbem-28215	50	17	users	user	NOUN
fbem-28215	50	18	exist	exist	VERB
fbem-28215	50	19	,	,	PUNCT
fbem-28215	50	20	and	and	CCONJ
fbem-28215	50	21	by	by	ADP
fbem-28215	50	22	integrating	integrate	VERB
fbem-28215	50	23	brand	brand	NOUN
fbem-28215	50	24	content	content	NOUN
fbem-28215	50	25	into	into	ADP
fbem-28215	50	26	social	social	ADJ
fbem-28215	50	27	interactive	interactive	ADJ
fbem-28215	50	28	activities	activity	NOUN
fbem-28215	50	29	,	,	PUNCT
fbem-28215	50	30	the	the	DET
fbem-28215	50	31	selected	select	VERB
fbem-28215	50	32	implanted	implant	VERB
fbem-28215	50	33	brands	brand	NOUN
fbem-28215	50	34	also	also	ADV
fbem-28215	50	35	affect	affect	VERB
fbem-28215	50	36	user	user	NOUN
fbem-28215	50	37	participation	participation	NOUN
fbem-28215	50	38	experience	experience	NOUN
fbem-28215	50	39	through	through	ADP
fbem-28215	50	40	rewards	reward	NOUN
fbem-28215	50	41	and	and	CCONJ
fbem-28215	50	42	time	time	NOUN
fbem-28215	50	43	-	-	PUNCT
fbem-28215	50	44	limited	limit	VERB
fbem-28215	50	45	achievements	achievement	NOUN
fbem-28215	50	46	,	,	PUNCT
fbem-28215	50	47	pictures	picture	NOUN
fbem-28215	50	48	,	,	PUNCT
fbem-28215	50	49	and	and	CCONJ
fbem-28215	50	50	so	so	ADV
fbem-28215	50	51	on	on	ADV
fbem-28215	50	52	,	,	PUNCT
fbem-28215	50	53	thereby	thereby	ADV
fbem-28215	50	54	affecting	affect	VERB
fbem-28215	50	55	users	user	NOUN
fbem-28215	50	56	'	'	PART
fbem-28215	50	57	sense	sense	NOUN
fbem-28215	50	58	of	of	ADP
fbem-28215	50	59	achievement	achievement	NOUN
fbem-28215	50	60	in	in	ADP
fbem-28215	50	61	the	the	DET
fbem-28215	50	62	ai	ai	NOUN
fbem-28215	50	63	world	world	NOUN
fbem-28215	50	64	.	.	PUNCT
fbem-28215	51	1	when	when	SCONJ
fbem-28215	51	2	the	the	DET
fbem-28215	51	3	integration	integration	NOUN
fbem-28215	51	4	of	of	ADP
fbem-28215	51	5	real	real	ADJ
fbem-28215	51	6	brands	brand	NOUN
fbem-28215	51	7	and	and	CCONJ
fbem-28215	51	8	virtual	virtual	ADJ
fbem-28215	51	9	elements	element	NOUN
fbem-28215	51	10	is	be	AUX
fbem-28215	51	11	combined	combine	VERB
fbem-28215	51	12	,	,	PUNCT
fbem-28215	51	13	the	the	DET
fbem-28215	51	14	real	real	ADJ
fbem-28215	51	15	brand	brand	NOUN
fbem-28215	51	16	has	have	VERB
fbem-28215	51	17	a	a	DET
fbem-28215	51	18	strong	strong	ADJ
fbem-28215	51	19	real	real	ADJ
fbem-28215	51	20	connection	connection	NOUN
fbem-28215	51	21	,	,	PUNCT
fbem-28215	51	22	which	which	PRON
fbem-28215	51	23	may	may	AUX
fbem-28215	51	24	enhance	enhance	VERB
fbem-28215	51	25	consumer	consumer	NOUN
fbem-28215	51	26	perception	perception	NOUN
fbem-28215	51	27	and	and	CCONJ
fbem-28215	51	28	work	work	VERB
fbem-28215	51	29	together	together	ADV
fbem-28215	51	30	with	with	ADP
fbem-28215	51	31	the	the	DET
fbem-28215	51	32	scarcity	scarcity	NOUN
fbem-28215	51	33	of	of	ADP
fbem-28215	51	34	virtual	virtual	ADJ
fbem-28215	51	35	elements	element	NOUN
fbem-28215	51	36	to	to	PART
fbem-28215	51	37	affect	affect	VERB
fbem-28215	51	38	individual	individual	ADJ
fbem-28215	51	39	willingness	willingness	NOUN
fbem-28215	51	40	,	,	PUNCT
fbem-28215	51	41	increasing	increase	VERB
fbem-28215	51	42	subsequent	subsequent	ADJ
fbem-28215	51	43	purchase	purchase	NOUN
fbem-28215	51	44	intentions	intention	NOUN
fbem-28215	51	45	[	[	X
fbem-28215	51	46	4	4	NUM
fbem-28215	51	47	]	]	PUNCT
fbem-28215	51	48	.	.	PUNCT
fbem-28215	52	1	"	"	PUNCT
fbem-28215	52	2	genshin	genshin	NOUN
fbem-28215	52	3	impact	impact	NOUN
fbem-28215	52	4	"	"	PUNCT
fbem-28215	52	5	ip	ip	NOUN
fbem-28215	52	6	often	often	ADV
fbem-28215	52	7	collaborates	collaborate	VERB
fbem-28215	52	8	with	with	ADP
fbem-28215	52	9	brands	brand	NOUN
fbem-28215	52	10	like	like	ADP
fbem-28215	52	11	kfc	kfc	PROPN
fbem-28215	52	12	and	and	CCONJ
fbem-28215	52	13	keep	keep	VERB
fbem-28215	52	14	,	,	PUNCT
fbem-28215	52	15	and	and	CCONJ
fbem-28215	52	16	sets	set	VERB
fbem-28215	52	17	up	up	ADP
fbem-28215	52	18	time	time	NOUN
fbem-28215	52	19	-	-	PUNCT
fbem-28215	52	20	limited	limit	VERB
fbem-28215	52	21	and	and	CCONJ
fbem-28215	52	22	limited	limited	ADJ
fbem-28215	52	23	gifts	gift	NOUN
fbem-28215	52	24	for	for	ADP
fbem-28215	52	25	offline	offline	ADJ
fbem-28215	52	26	collaborative	collaborative	ADJ
fbem-28215	52	27	products	product	NOUN
fbem-28215	52	28	,	,	PUNCT
fbem-28215	52	29	while	while	SCONJ
fbem-28215	52	30	also	also	ADV
fbem-28215	52	31	setting	set	VERB
fbem-28215	52	32	up	up	ADP
fbem-28215	52	33	special	special	ADJ
fbem-28215	52	34	rewards	reward	NOUN
fbem-28215	52	35	in	in	ADP
fbem-28215	52	36	the	the	DET
fbem-28215	52	37	game	game	NOUN
fbem-28215	52	38	.	.	PUNCT
fbem-28215	53	1	in	in	ADP
fbem-28215	53	2	light	light	NOUN
fbem-28215	53	3	of	of	ADP
fbem-28215	53	4	this	this	PRON
fbem-28215	53	5	,	,	PUNCT
fbem-28215	53	6	the	the	DET
fbem-28215	53	7	hypothesis	hypothesis	NOUN
fbem-28215	53	8	formulated	formulate	VERB
fbem-28215	53	9	is	be	AUX
fbem-28215	53	10	as	as	SCONJ
fbem-28215	53	11	follows	follow	VERB
fbem-28215	53	12	:	:	PUNCT
fbem-28215	53	13	h2	h2	NOUN
fbem-28215	53	14	:	:	PUNCT
fbem-28215	53	15	the	the	DET
fbem-28215	53	16	scarcity	scarcity	NOUN
fbem-28215	53	17	of	of	ADP
fbem-28215	53	18	gaming	gaming	NOUN
fbem-28215	53	19	ip	ip	PRON
fbem-28215	53	20	co	co	ADJ
fbem-28215	53	21	-	-	ADJ
fbem-28215	53	22	branded	branded	ADJ
fbem-28215	53	23	products	product	NOUN
fbem-28215	53	24	positively	positively	ADV
fbem-28215	53	25	affects	affect	VERB
fbem-28215	53	26	purchase	purchase	NOUN
fbem-28215	53	27	intention	intention	NOUN
fbem-28215	53	28	.	.	PUNCT
fbem-28215	54	1	2.1.3	2.1.3	X
fbem-28215	54	2	.	.	PUNCT
fbem-28215	55	1	the	the	DET
fbem-28215	55	2	intermediary	intermediary	ADJ
fbem-28215	55	3	influence	influence	NOUN
fbem-28215	55	4	of	of	ADP
fbem-28215	55	5	ip	ip	NOUN
fbem-28215	55	6	recognition	recognition	NOUN
fbem-28215	55	7	and	and	CCONJ
fbem-28215	55	8	perceived	perceive	VERB
fbem-28215	55	9	expense	expense	NOUN
fbem-28215	55	10	perceived	perceive	VERB
fbem-28215	55	11	value	value	NOUN
fbem-28215	55	12	arises	arise	VERB
fbem-28215	55	13	when	when	SCONJ
fbem-28215	55	14	consumers	consumer	NOUN
fbem-28215	55	15	weigh	weigh	VERB
fbem-28215	55	16	the	the	DET
fbem-28215	55	17	benefits	benefit	NOUN
fbem-28215	55	18	,	,	PUNCT
fbem-28215	55	19	they	they	PRON
fbem-28215	55	20	receive	receive	VERB
fbem-28215	55	21	against	against	ADP
fbem-28215	55	22	the	the	DET
fbem-28215	55	23	costs	cost	NOUN
fbem-28215	55	24	they	they	PRON
fbem-28215	55	25	bear	bear	VERB
fbem-28215	55	26	.	.	PUNCT
fbem-28215	56	1	it	it	PRON
fbem-28215	56	2	is	be	AUX
fbem-28215	56	3	a	a	DET
fbem-28215	56	4	crucial	crucial	ADJ
fbem-28215	56	5	indicator	indicator	NOUN
fbem-28215	56	6	for	for	ADP
fbem-28215	56	7	determining	determine	VERB
fbem-28215	56	8	consumer	consumer	NOUN
fbem-28215	56	9	satisfaction	satisfaction	NOUN
fbem-28215	56	10	with	with	ADP
fbem-28215	56	11	a	a	DET
fbem-28215	56	12	brand	brand	NOUN
fbem-28215	56	13	or	or	CCONJ
fbem-28215	56	14	service	service	NOUN
fbem-28215	56	15	and	and	CCONJ
fbem-28215	56	16	plays	play	VERB
fbem-28215	56	17	a	a	DET
fbem-28215	56	18	significant	significant	ADJ
fbem-28215	56	19	role	role	NOUN
fbem-28215	56	20	in	in	ADP
fbem-28215	56	21	helping	help	VERB
fbem-28215	56	22	companies	company	NOUN
fbem-28215	56	23	develop	develop	VERB
fbem-28215	56	24	their	their	PRON
fbem-28215	56	25	marketing	marketing	NOUN
fbem-28215	56	26	strategies	strategy	NOUN
fbem-28215	56	27	.	.	PUNCT
fbem-28215	57	1	[	[	X
fbem-28215	57	2	5	5	NUM
fbem-28215	57	3	]	]	PUNCT
fbem-28215	57	4	.	.	PUNCT
fbem-28215	58	1	for	for	ADP
fbem-28215	58	2	gaming	gaming	NOUN
fbem-28215	58	3	enthusiasts	enthusiast	NOUN
fbem-28215	58	4	,	,	PUNCT
fbem-28215	58	5	there	there	PRON
fbem-28215	58	6	is	be	VERB
fbem-28215	58	7	a	a	DET
fbem-28215	58	8	factor	factor	NOUN
fbem-28215	58	9	of	of	ADP
fbem-28215	58	10	ip	ip	DET
fbem-28215	58	11	identification	identification	NOUN
fbem-28215	58	12	,	,	PUNCT
fbem-28215	58	13	and	and	CCONJ
fbem-28215	58	14	consumers	consumer	NOUN
fbem-28215	58	15	will	will	AUX
fbem-28215	58	16	increase	increase	VERB
fbem-28215	58	17	the	the	DET
fbem-28215	58	18	degree	degree	NOUN
fbem-28215	58	19	of	of	ADP
fbem-28215	58	20	ip	ip	DET
fbem-28215	58	21	identification	identification	NOUN
fbem-28215	58	22	due	due	ADP
fbem-28215	58	23	to	to	ADP
fbem-28215	58	24	their	their	PRON
fbem-28215	58	25	affection	affection	NOUN
fbem-28215	58	26	for	for	ADP
fbem-28215	58	27	the	the	DET
fbem-28215	58	28	game	game	NOUN
fbem-28215	58	29	itself	itself	PRON
fbem-28215	58	30	,	,	PUNCT
fbem-28215	58	31	and	and	CCONJ
fbem-28215	58	32	perceived	perceive	VERB
fbem-28215	58	33	cost	cost	NOUN
fbem-28215	58	34	is	be	AUX
fbem-28215	58	35	also	also	ADV
fbem-28215	58	36	a	a	DET
fbem-28215	58	37	very	very	ADV
fbem-28215	58	38	important	important	ADJ
fbem-28215	58	39	factor	factor	NOUN
fbem-28215	58	40	for	for	ADP
fbem-28215	58	41	gaming	game	VERB
fbem-28215	58	42	ip	ip	PRON
fbem-28215	58	43	co	co	ADJ
fbem-28215	58	44	-	-	ADJ
fbem-28215	58	45	branded	branded	ADJ
fbem-28215	58	46	products	product	NOUN
fbem-28215	58	47	.	.	PUNCT
fbem-28215	59	1	based	base	VERB
fbem-28215	59	2	on	on	ADP
fbem-28215	59	3	this	this	PRON
fbem-28215	59	4	,	,	PUNCT
fbem-28215	59	5	the	the	DET
fbem-28215	59	6	following	follow	VERB
fbem-28215	59	7	hypothesis	hypothesis	NOUN
fbem-28215	59	8	is	be	AUX
fbem-28215	59	9	proposed	propose	VERB
fbem-28215	59	10	:	:	PUNCT
fbem-28215	59	11	h3	h3	NOUN
fbem-28215	59	12	:	:	PUNCT
fbem-28215	59	13	ip	ip	PRON
fbem-28215	59	14	identification	identification	NOUN
fbem-28215	59	15	and	and	CCONJ
fbem-28215	59	16	perceived	perceive	VERB
fbem-28215	59	17	cost	cost	NOUN
fbem-28215	59	18	play	play	VERB
fbem-28215	59	19	a	a	DET
fbem-28215	59	20	mediating	mediate	VERB
fbem-28215	59	21	role	role	NOUN
fbem-28215	59	22	.	.	PUNCT
fbem-28215	60	1	2.2	2.2	NUM
fbem-28215	60	2	.	.	PUNCT
fbem-28215	60	3	construction	construction	NOUN
fbem-28215	60	4	of	of	ADP
fbem-28215	60	5	the	the	DET
fbem-28215	60	6	theoretical	theoretical	ADJ
fbem-28215	60	7	model	model	NOUN
fbem-28215	60	8	this	this	DET
fbem-28215	60	9	study	study	NOUN
fbem-28215	60	10	proposes	propose	VERB
fbem-28215	60	11	a	a	DET
fbem-28215	60	12	theoretical	theoretical	ADJ
fbem-28215	60	13	model	model	NOUN
fbem-28215	60	14	titled	title	VERB
fbem-28215	60	15	"	"	PUNCT
fbem-28215	60	16	gaming	game	VERB
fbem-28215	60	17	ip	ip	NOUN
fbem-28215	60	18	co	co	ADJ
fbem-28215	60	19	-	-	ADJ
fbem-28215	60	20	branded	brand	VERB
fbem-28215	60	21	popularity	popularity	NOUN
fbem-28215	60	22	and	and	CCONJ
fbem-28215	60	23	scarcity	scarcity	NOUN
fbem-28215	60	24	ip	ip	DET
fbem-28215	60	25	identification	identification	NOUN
fbem-28215	60	26	/	/	SYM
fbem-28215	60	27	perceived	perceive	VERB
fbem-28215	60	28	cost	cost	NOUN
fbem-28215	60	29	consumer	consumer	NOUN
fbem-28215	60	30	purchase	purchase	NOUN
fbem-28215	60	31	intention	intention	NOUN
fbem-28215	60	32	"	"	PUNCT
fbem-28215	60	33	based	base	VERB
fbem-28215	60	34	on	on	ADP
fbem-28215	60	35	the	the	DET
fbem-28215	60	36	consumer	consumer	NOUN
fbem-28215	60	37	perception	perception	NOUN
fbem-28215	60	38	perspective	perspective	NOUN
fbem-28215	60	39	and	and	CCONJ
fbem-28215	60	40	building	build	VERB
fbem-28215	60	41	upon	upon	SCONJ
fbem-28215	60	42	previous	previous	ADJ
fbem-28215	60	43	research	research	NOUN
fbem-28215	60	44	.	.	PUNCT
fbem-28215	61	1	(	(	PUNCT
fbem-28215	61	2	figure	figure	NOUN
fbem-28215	61	3	1	1	NUM
fbem-28215	61	4	)	)	PUNCT
fbem-28215	61	5	the	the	DET
fbem-28215	61	6	following	follow	VERB
fbem-28215	61	7	are	be	AUX
fbem-28215	61	8	the	the	DET
fbem-28215	61	9	variable	variable	ADJ
fbem-28215	61	10	definitions	definition	NOUN
fbem-28215	61	11	:	:	PUNCT
fbem-28215	61	12	independent	independent	ADJ
fbem-28215	61	13	variables	variable	NOUN
fbem-28215	61	14	:	:	PUNCT
fbem-28215	61	15	popularity	popularity	NOUN
fbem-28215	61	16	of	of	ADP
fbem-28215	61	17	the	the	DET
fbem-28215	61	18	genshin	genshin	NOUN
fbem-28215	61	19	impact	impact	NOUN
fbem-28215	62	1	ip	ip	PRON
fbem-28215	62	2	co	co	ADJ
fbem-28215	62	3	-	-	ADJ
fbem-28215	62	4	branded	branded	ADJ
fbem-28215	62	5	brand	brand	NOUN
fbem-28215	62	6	,	,	PUNCT
fbem-28215	62	7	scarcity	scarcity	NOUN
fbem-28215	62	8	of	of	ADP
fbem-28215	62	9	the	the	DET
fbem-28215	62	10	genshin	genshin	NOUN
fbem-28215	62	11	impact	impact	NOUN
fbem-28215	62	12	ip	ip	PROPN
fbem-28215	62	13	cobranded	cobrande	VERB
fbem-28215	62	14	brand	brand	NOUN
fbem-28215	62	15	.	.	PUNCT
fbem-28215	63	1	mediating	mediate	VERB
fbem-28215	63	2	variables	variable	NOUN
fbem-28215	63	3	:	:	PUNCT
fbem-28215	63	4	consumer	consumer	NOUN
fbem-28215	63	5	perceived	perceive	VERB
fbem-28215	63	6	cost	cost	NOUN
fbem-28215	63	7	,	,	PUNCT
fbem-28215	63	8	consumer	consumer	NOUN
fbem-28215	63	9	emotional	emotional	ADJ
fbem-28215	63	10	value	value	NOUN
fbem-28215	63	11	.	.	PUNCT
fbem-28215	64	1	dependent	dependent	ADJ
fbem-28215	64	2	variable	variable	NOUN
fbem-28215	64	3	:	:	PUNCT
fbem-28215	64	4	consumer	consumer	NOUN
fbem-28215	64	5	purchase	purchase	NOUN
fbem-28215	64	6	intention	intention	NOUN
fbem-28215	64	7	.	.	PUNCT
fbem-28215	65	1	21	21	NUM
fbem-28215	65	2	figure	figure	NOUN
fbem-28215	65	3	1	1	NUM
fbem-28215	65	4	.	.	PUNCT
fbem-28215	65	5	theoretical	theoretical	ADJ
fbem-28215	65	6	model	model	NOUN
fbem-28215	65	7	diagram	diagram	PROPN
fbem-28215	65	8	3	3	NUM
fbem-28215	65	9	.	.	PUNCT
fbem-28215	65	10	research	research	NOUN
fbem-28215	65	11	design	design	PROPN
fbem-28215	65	12	3.1	3.1	NUM
fbem-28215	65	13	.	.	PUNCT
fbem-28215	65	14	data	datum	NOUN
fbem-28215	65	15	collection	collection	NOUN
fbem-28215	65	16	and	and	CCONJ
fbem-28215	65	17	description	description	NOUN
fbem-28215	65	18	aligned	align	VERB
fbem-28215	65	19	with	with	ADP
fbem-28215	65	20	the	the	DET
fbem-28215	65	21	theme	theme	NOUN
fbem-28215	65	22	of	of	ADP
fbem-28215	65	23	this	this	DET
fbem-28215	65	24	study	study	NOUN
fbem-28215	65	25	,	,	PUNCT
fbem-28215	65	26	the	the	DET
fbem-28215	65	27	survey	survey	NOUN
fbem-28215	65	28	questionnaire	questionnaire	NOUN
fbem-28215	65	29	was	be	AUX
fbem-28215	65	30	structured	structure	VERB
fbem-28215	65	31	into	into	ADP
fbem-28215	65	32	two	two	NUM
fbem-28215	65	33	sections	section	NOUN
fbem-28215	65	34	.	.	PUNCT
fbem-28215	66	1	the	the	DET
fbem-28215	66	2	initial	initial	ADJ
fbem-28215	66	3	segment	segment	NOUN
fbem-28215	66	4	aimed	aim	VERB
fbem-28215	66	5	at	at	ADP
fbem-28215	66	6	gathering	gather	VERB
fbem-28215	66	7	fundamental	fundamental	ADJ
fbem-28215	66	8	data	datum	NOUN
fbem-28215	66	9	,	,	PUNCT
fbem-28215	66	10	including	include	VERB
fbem-28215	66	11	the	the	DET
fbem-28215	66	12	respondents	respondent	NOUN
fbem-28215	66	13	'	'	PART
fbem-28215	66	14	gender	gender	NOUN
fbem-28215	66	15	,	,	PUNCT
fbem-28215	66	16	age	age	NOUN
fbem-28215	66	17	,	,	PUNCT
fbem-28215	66	18	and	and	CCONJ
fbem-28215	66	19	financial	financial	ADJ
fbem-28215	66	20	status	status	NOUN
fbem-28215	66	21	.	.	PUNCT
fbem-28215	67	1	this	this	DET
fbem-28215	67	2	data	data	NOUN
fbem-28215	67	3	is	be	AUX
fbem-28215	67	4	crucial	crucial	ADJ
fbem-28215	67	5	for	for	ADP
fbem-28215	67	6	comprehending	comprehend	VERB
fbem-28215	67	7	the	the	DET
fbem-28215	67	8	demographic	demographic	ADJ
fbem-28215	67	9	makeup	makeup	NOUN
fbem-28215	67	10	of	of	ADP
fbem-28215	67	11	the	the	DET
fbem-28215	67	12	survey	survey	NOUN
fbem-28215	67	13	participants	participant	NOUN
fbem-28215	67	14	and	and	CCONJ
fbem-28215	67	15	for	for	ADP
fbem-28215	67	16	examining	examine	VERB
fbem-28215	67	17	the	the	DET
fbem-28215	67	18	acceptance	acceptance	NOUN
fbem-28215	67	19	and	and	CCONJ
fbem-28215	67	20	preferences	preference	NOUN
fbem-28215	67	21	of	of	ADP
fbem-28215	67	22	consumers	consumer	NOUN
fbem-28215	67	23	from	from	ADP
fbem-28215	67	24	diverse	diverse	ADJ
fbem-28215	67	25	backgrounds	background	NOUN
fbem-28215	67	26	regarding	regard	VERB
fbem-28215	67	27	gaming	game	VERB
fbem-28215	67	28	ip	ip	PRON
fbem-28215	67	29	co	co	ADJ
fbem-28215	67	30	-	-	ADJ
fbem-28215	67	31	branded	branded	ADJ
fbem-28215	67	32	products	product	NOUN
fbem-28215	67	33	.	.	PUNCT
fbem-28215	68	1	in	in	ADP
fbem-28215	68	2	total	total	NOUN
fbem-28215	68	3	,	,	PUNCT
fbem-28215	68	4	200	200	NUM
fbem-28215	68	5	responses	response	NOUN
fbem-28215	68	6	were	be	AUX
fbem-28215	68	7	obtained	obtain	VERB
fbem-28215	68	8	.	.	PUNCT
fbem-28215	69	1	upon	upon	SCONJ
fbem-28215	69	2	performing	perform	VERB
fbem-28215	69	3	a	a	DET
fbem-28215	69	4	descriptive	descriptive	ADJ
fbem-28215	69	5	statistical	statistical	ADJ
fbem-28215	69	6	analysis	analysis	NOUN
fbem-28215	69	7	on	on	ADP
fbem-28215	69	8	the	the	DET
fbem-28215	69	9	gathered	gather	VERB
fbem-28215	69	10	questionnaires	questionnaire	NOUN
fbem-28215	69	11	,	,	PUNCT
fbem-28215	69	12	it	it	PRON
fbem-28215	69	13	emerged	emerge	VERB
fbem-28215	69	14	that	that	SCONJ
fbem-28215	69	15	the	the	DET
fbem-28215	69	16	gender	gender	NOUN
fbem-28215	69	17	distribution	distribution	NOUN
fbem-28215	69	18	among	among	ADP
fbem-28215	69	19	respondents	respondent	NOUN
fbem-28215	69	20	was	be	AUX
fbem-28215	69	21	relatively	relatively	ADV
fbem-28215	69	22	balanced	balanced	ADJ
fbem-28215	69	23	,	,	PUNCT
fbem-28215	69	24	with	with	ADP
fbem-28215	69	25	54	54	NUM
fbem-28215	69	26	%	%	NOUN
fbem-28215	69	27	being	be	AUX
fbem-28215	69	28	female	female	ADJ
fbem-28215	69	29	and	and	CCONJ
fbem-28215	70	1	46	46	NUM
fbem-28215	70	2	%	%	NOUN
fbem-28215	70	3	male	male	NOUN
fbem-28215	70	4	.	.	PUNCT
fbem-28215	71	1	furthermore	furthermore	ADV
fbem-28215	71	2	,	,	PUNCT
fbem-28215	71	3	a	a	DET
fbem-28215	71	4	significant	significant	ADJ
fbem-28215	71	5	proportion	proportion	NOUN
fbem-28215	71	6	of	of	ADP
fbem-28215	71	7	the	the	DET
fbem-28215	71	8	participants	participant	NOUN
fbem-28215	71	9	,	,	PUNCT
fbem-28215	71	10	specifically	specifically	ADV
fbem-28215	71	11	63.5	63.5	NUM
fbem-28215	71	12	%	%	NOUN
fbem-28215	71	13	,	,	PUNCT
fbem-28215	71	14	fell	fall	VERB
fbem-28215	71	15	within	within	ADP
fbem-28215	71	16	the	the	DET
fbem-28215	71	17	age	age	NOUN
fbem-28215	71	18	bracket	bracket	NOUN
fbem-28215	71	19	of	of	ADP
fbem-28215	71	20	18	18	NUM
fbem-28215	71	21	to	to	PART
fbem-28215	71	22	36	36	NUM
fbem-28215	71	23	years	year	NOUN
fbem-28215	71	24	.	.	PUNCT
fbem-28215	72	1	table	table	NOUN
fbem-28215	72	2	1	1	NUM
fbem-28215	72	3	.	.	PUNCT
fbem-28215	72	4	descriptive	descriptive	ADJ
fbem-28215	72	5	statistical	statistical	ADJ
fbem-28215	72	6	results	result	NOUN
fbem-28215	72	7	3.2	3.2	NUM
fbem-28215	72	8	.	.	PUNCT
fbem-28215	73	1	variable	variable	ADJ
fbem-28215	73	2	measurement	measurement	NOUN
fbem-28215	73	3	3.2.1	3.2.1	NUM
fbem-28215	73	4	.	.	PUNCT
fbem-28215	74	1	variable	variable	ADJ
fbem-28215	74	2	and	and	CCONJ
fbem-28215	74	3	questionnaire	questionnaire	NOUN
fbem-28215	74	4	design	design	NOUN
fbem-28215	74	5	table	table	NOUN
fbem-28215	74	6	2	2	NUM
fbem-28215	74	7	.	.	PUNCT
fbem-28215	74	8	scale	scale	NOUN
fbem-28215	74	9	items	item	NOUN
fbem-28215	74	10	scarcity	scarcity	NOUN
fbem-28215	74	11	of	of	ADP
fbem-28215	74	12	gaming	gaming	NOUN
fbem-28215	74	13	ip	ip	PRON
fbem-28215	74	14	co	co	ADJ
fbem-28215	74	15	-	-	ADJ
fbem-28215	74	16	branding	branding	ADJ
fbem-28215	74	17	ip	ip	PRON
fbem-28215	74	18	identification	identification	NOUN
fbem-28215	74	19	perceived	perceive	VERB
fbem-28215	74	20	cost	cost	NOUN
fbem-28215	74	21	popularity	popularity	NOUN
fbem-28215	74	22	of	of	ADP
fbem-28215	74	23	gaming	gaming	NOUN
fbem-28215	74	24	ip	ip	PRON
fbem-28215	74	25	co	co	ADJ
fbem-28215	74	26	-	-	ADJ
fbem-28215	74	27	branding	branding	ADJ
fbem-28215	74	28	consumer	consumer	NOUN
fbem-28215	74	29	purchase	purchase	NOUN
fbem-28215	74	30	intention	intention	NOUN
fbem-28215	74	31	investigation	investigation	NOUN
fbem-28215	74	32	dimension	dimension	NOUN
fbem-28215	74	33	percentage	percentage	NOUN
fbem-28215	74	34	/	/	SYM
fbem-28215	74	35	proportion	proportion	NOUN
fbem-28215	74	36	gender	gender	NOUN
fbem-28215	74	37	distribution	distribution	NOUN
fbem-28215	74	38	female	female	NOUN
fbem-28215	74	39	54	54	NUM
fbem-28215	74	40	%	%	NOUN
fbem-28215	74	41	,	,	PUNCT
fbem-28215	74	42	male	male	ADJ
fbem-28215	74	43	46	46	NUM
fbem-28215	74	44	%	%	NOUN
fbem-28215	74	45	age	age	NOUN
fbem-28215	74	46	distribution	distribution	NOUN
fbem-28215	74	47	(	(	PUNCT
fbem-28215	74	48	18	18	NUM
fbem-28215	74	49	to	to	PART
fbem-28215	74	50	36	36	NUM
fbem-28215	74	51	years	year	NOUN
fbem-28215	74	52	old	old	ADJ
fbem-28215	74	53	)	)	PUNCT
fbem-28215	74	54	63.5	63.5	NUM
fbem-28215	74	55	%	%	NOUN
fbem-28215	74	56	monthly	monthly	ADJ
fbem-28215	74	57	disposable	disposable	ADJ
fbem-28215	74	58	income	income	NOUN
fbem-28215	74	59	(	(	PUNCT
fbem-28215	74	60	2000	2000	NUM
fbem-28215	74	61	to	to	ADP
fbem-28215	74	62	5000	5000	NUM
fbem-28215	74	63	rmb	rmb	NOUN
fbem-28215	74	64	)	)	PUNCT
fbem-28215	74	65	46.5	46.5	NUM
fbem-28215	74	66	%	%	NOUN
fbem-28215	74	67	variable	variable	ADJ
fbem-28215	74	68	measurement	measurement	NOUN
fbem-28215	74	69	items	item	NOUN
fbem-28215	74	70	references	reference	VERB
fbem-28215	74	71	popularity	popularity	NOUN
fbem-28215	74	72	of	of	ADP
fbem-28215	74	73	genshin	genshin	NOUN
fbem-28215	74	74	impact	impact	NOUN
fbem-28215	74	75	ip	ip	DET
fbem-28215	74	76	co	co	ADJ
fbem-28215	74	77	-	-	ADJ
fbem-28215	74	78	branded	branded	ADJ
fbem-28215	74	79	brand	brand	NOUN
fbem-28215	75	1	i	i	PRON
fbem-28215	75	2	can	can	AUX
fbem-28215	75	3	identify	identify	VERB
fbem-28215	75	4	the	the	DET
fbem-28215	75	5	genshin	genshin	NOUN
fbem-28215	75	6	impact	impact	NOUN
fbem-28215	75	7	ip	ip	NOUN
fbem-28215	75	8	among	among	ADP
fbem-28215	75	9	many	many	ADJ
fbem-28215	75	10	gaming	gaming	NOUN
fbem-28215	75	11	ips	ip	NOUN
fbem-28215	75	12	.	.	PUNCT
fbem-28215	76	1	i	i	PRON
fbem-28215	76	2	believe	believe	VERB
fbem-28215	76	3	genshin	genshin	NOUN
fbem-28215	76	4	impact	impact	NOUN
fbem-28215	76	5	ip	ip	PRON
fbem-28215	76	6	co	co	ADJ
fbem-28215	76	7	-	-	ADJ
fbem-28215	76	8	branded	branded	ADJ
fbem-28215	76	9	products	product	NOUN
fbem-28215	76	10	have	have	VERB
fbem-28215	76	11	a	a	DET
fbem-28215	76	12	unique	unique	ADJ
fbem-28215	76	13	cultural	cultural	ADJ
fbem-28215	76	14	style	style	NOUN
fbem-28215	76	15	.	.	PUNCT
fbem-28215	77	1	i	i	PRON
fbem-28215	77	2	trust	trust	VERB
fbem-28215	77	3	the	the	DET
fbem-28215	77	4	genshin	genshin	NOUN
fbem-28215	77	5	impact	impact	NOUN
fbem-28215	77	6	ip	ip	DET
fbem-28215	77	7	co	co	ADJ
fbem-28215	77	8	-	-	ADJ
fbem-28215	77	9	branded	branded	ADJ
fbem-28215	77	10	brand	brand	NOUN
fbem-28215	77	11	greatly	greatly	ADV
fbem-28215	77	12	.	.	PUNCT
fbem-28215	78	1	i	i	PRON
fbem-28215	78	2	often	often	ADV
fbem-28215	78	3	learn	learn	VERB
fbem-28215	78	4	about	about	ADP
fbem-28215	78	5	genshin	genshin	NOUN
fbem-28215	78	6	impact	impact	NOUN
fbem-28215	78	7	ip	ip	PRON
fbem-28215	78	8	co	co	ADJ
fbem-28215	78	9	-	-	ADJ
fbem-28215	78	10	branded	branded	ADJ
fbem-28215	78	11	products	product	NOUN
fbem-28215	78	12	.	.	PUNCT
fbem-28215	79	1	compeau	compeau	NOUN
fbem-28215	79	2	et	et	PROPN
fbem-28215	79	3	al	al	PROPN
fbem-28215	79	4	.	.	PROPN
fbem-28215	79	5	,	,	PUNCT
fbem-28215	79	6	1998	1998	NUM
fbem-28215	79	7	;	;	PUNCT
fbem-28215	79	8	yoo	yoo	PROPN
fbem-28215	79	9	et	et	PROPN
fbem-28215	79	10	al	al	PROPN
fbem-28215	79	11	.	.	PROPN
fbem-28215	79	12	,	,	PUNCT
fbem-28215	79	13	2001	2001	NUM
fbem-28215	79	14	;	;	PUNCT
fbem-28215	79	15	urde	urde	X
fbem-28215	79	16	et	et	PROPN
fbem-28215	79	17	al	al	PROPN
fbem-28215	79	18	.	.	PROPN
fbem-28215	79	19	,	,	PUNCT
fbem-28215	79	20	2007	2007	NUM
fbem-28215	79	21	;	;	PUNCT
fbem-28215	79	22	scarcity	scarcity	NOUN
fbem-28215	79	23	of	of	ADP
fbem-28215	79	24	genshin	genshin	NOUN
fbem-28215	79	25	impact	impact	NOUN
fbem-28215	79	26	ip	ip	DET
fbem-28215	79	27	co	co	ADJ
fbem-28215	79	28	-	-	ADJ
fbem-28215	79	29	branded	branded	ADJ
fbem-28215	79	30	brand	brand	NOUN
fbem-28215	79	31	when	when	SCONJ
fbem-28215	79	32	genshin	genshin	NOUN
fbem-28215	79	33	impact	impact	NOUN
fbem-28215	79	34	ip	ip	VERB
fbem-28215	79	35	co	co	ADJ
fbem-28215	79	36	-	-	ADJ
fbem-28215	79	37	branded	branded	ADJ
fbem-28215	79	38	products	product	NOUN
fbem-28215	79	39	are	be	AUX
fbem-28215	79	40	limited	limited	ADJ
fbem-28215	79	41	/	/	SYM
fbem-28215	79	42	limited	limited	ADJ
fbem-28215	79	43	-	-	PUNCT
fbem-28215	79	44	time	time	NOUN
fbem-28215	79	45	purchases	purchase	NOUN
fbem-28215	79	46	,	,	PUNCT
fbem-28215	79	47	i	i	PRON
fbem-28215	79	48	am	be	AUX
fbem-28215	79	49	very	very	ADV
fbem-28215	79	50	likely	likely	ADJ
fbem-28215	79	51	to	to	PART
fbem-28215	79	52	consider	consider	VERB
fbem-28215	79	53	buying	buy	VERB
fbem-28215	79	54	the	the	DET
fbem-28215	79	55	product	product	NOUN
fbem-28215	79	56	.	.	PUNCT
fbem-28215	80	1	when	when	SCONJ
fbem-28215	80	2	genshin	genshin	NOUN
fbem-28215	80	3	impact	impact	NOUN
fbem-28215	80	4	ip	ip	VERB
fbem-28215	80	5	co	co	ADJ
fbem-28215	80	6	-	-	ADJ
fbem-28215	80	7	branded	branded	ADJ
fbem-28215	80	8	products	product	NOUN
fbem-28215	80	9	are	be	AUX
fbem-28215	80	10	limited	limit	VERB
fbem-28215	80	11	/	/	SYM
fbem-28215	80	12	restricted	restrict	VERB
fbem-28215	80	13	,	,	PUNCT
fbem-28215	80	14	i	i	PRON
fbem-28215	80	15	feel	feel	VERB
fbem-28215	80	16	it	it	PRON
fbem-28215	80	17	is	be	AUX
fbem-28215	80	18	worth	worth	ADJ
fbem-28215	80	19	the	the	DET
fbem-28215	80	20	price	price	NOUN
fbem-28215	80	21	.	.	PUNCT
fbem-28215	81	1	compared	compare	VERB
fbem-28215	81	2	with	with	ADP
fbem-28215	81	3	other	other	ADJ
fbem-28215	81	4	co	co	ADJ
fbem-28215	81	5	-	-	ADJ
fbem-28215	81	6	branded	branded	ADJ
fbem-28215	81	7	products	product	NOUN
fbem-28215	81	8	(	(	PUNCT
fbem-28215	81	9	luxury	luxury	NOUN
fbem-28215	81	10	goods	good	NOUN
fbem-28215	81	11	,	,	PUNCT
fbem-28215	81	12	etc	etc	X
fbem-28215	81	13	.	.	X
fbem-28215	81	14	)	)	PUNCT
fbem-28215	81	15	,	,	PUNCT
fbem-28215	81	16	the	the	DET
fbem-28215	81	17	limited	limited	ADJ
fbem-28215	81	18	edition	edition	NOUN
fbem-28215	81	19	of	of	ADP
fbem-28215	81	20	genshin	genshin	PROPN
fbem-28215	81	21	impact	impact	NOUN
fbem-28215	81	22	ip	ip	PRON
fbem-28215	81	23	co	co	ADJ
fbem-28215	81	24	-	-	ADJ
fbem-28215	81	25	branded	branded	ADJ
fbem-28215	81	26	products	product	NOUN
fbem-28215	81	27	is	be	AUX
fbem-28215	81	28	more	more	ADV
fbem-28215	81	29	attractive	attractive	ADJ
fbem-28215	81	30	to	to	ADP
fbem-28215	81	31	me	i	PRON
fbem-28215	81	32	.	.	PUNCT
fbem-28215	82	1	grewal	grewal	PROPN
fbem-28215	82	2	et	et	PROPN
fbem-28215	82	3	al	al	PROPN
fbem-28215	82	4	.	.	PROPN
fbem-28215	82	5	,	,	PUNCT
fbem-28215	82	6	1998	1998	NUM
fbem-28215	82	7	consumer	consumer	NOUN
fbem-28215	82	8	ip	ip	NOUN
fbem-28215	82	9	identification	identification	NOUN
fbem-28215	82	10	browsing	browse	VERB
fbem-28215	82	11	or	or	CCONJ
fbem-28215	82	12	purchasing	purchase	VERB
fbem-28215	82	13	genshin	genshin	NOUN
fbem-28215	82	14	impact	impact	NOUN
fbem-28215	82	15	ip	ip	PRON
fbem-28215	82	16	cobranded	cobrande	VERB
fbem-28215	82	17	products	product	NOUN
fbem-28215	82	18	makes	make	VERB
fbem-28215	82	19	me	i	PRON
fbem-28215	82	20	feel	feel	VERB
fbem-28215	82	21	satisfied	satisfied	ADJ
fbem-28215	82	22	.	.	PUNCT
fbem-28215	83	1	browsing	browse	VERB
fbem-28215	83	2	or	or	CCONJ
fbem-28215	83	3	purchasing	purchase	VERB
fbem-28215	83	4	genshin	genshin	NOUN
fbem-28215	83	5	impact	impact	NOUN
fbem-28215	83	6	ip	ip	DET
fbem-28215	83	7	cobranded	cobrande	VERB
fbem-28215	83	8	products	product	NOUN
fbem-28215	83	9	makes	make	VERB
fbem-28215	83	10	me	i	PRON
fbem-28215	83	11	feel	feel	VERB
fbem-28215	83	12	happy	happy	ADJ
fbem-28215	83	13	.	.	PUNCT
fbem-28215	84	1	browsing	browse	VERB
fbem-28215	84	2	or	or	CCONJ
fbem-28215	84	3	purchasing	purchase	VERB
fbem-28215	84	4	genshin	genshin	NOUN
fbem-28215	84	5	impact	impact	NOUN
fbem-28215	84	6	ip	ip	DET
fbem-28215	84	7	cobranded	cobrande	VERB
fbem-28215	84	8	products	product	NOUN
fbem-28215	84	9	makes	make	VERB
fbem-28215	84	10	me	i	PRON
fbem-28215	84	11	feel	feel	VERB
fbem-28215	84	12	comfortable	comfortable	ADJ
fbem-28215	84	13	.	.	PUNCT
fbem-28215	85	1	robert	robert	PROPN
fbem-28215	85	2	et	et	PROPN
fbem-28215	85	3	al	al	PROPN
fbem-28215	85	4	.	.	PROPN
fbem-28215	85	5	,	,	PUNCT
fbem-28215	85	6	1982	1982	NUM
fbem-28215	85	7	consumer	consumer	NOUN
fbem-28215	85	8	perceived	perceive	VERB
fbem-28215	85	9	cost	cost	NOUN
fbem-28215	85	10	i	i	PRON
fbem-28215	85	11	understand	understand	VERB
fbem-28215	85	12	the	the	DET
fbem-28215	85	13	genshin	genshin	NOUN
fbem-28215	85	14	impact	impact	NOUN
fbem-28215	85	15	ip	ip	PRON
fbem-28215	85	16	co	co	ADJ
fbem-28215	85	17	-	-	ADJ
fbem-28215	85	18	branded	branded	ADJ
fbem-28215	85	19	products	product	NOUN
fbem-28215	85	20	i	i	PRON
fbem-28215	85	21	purchase	purchase	VERB
fbem-28215	85	22	.	.	PUNCT
fbem-28215	86	1	i	i	PRON
fbem-28215	86	2	think	think	VERB
fbem-28215	86	3	it	it	PRON
fbem-28215	86	4	is	be	AUX
fbem-28215	86	5	convenient	convenient	ADJ
fbem-28215	86	6	to	to	PART
fbem-28215	86	7	buy	buy	VERB
fbem-28215	86	8	genshin	genshin	NOUN
fbem-28215	86	9	impact	impact	NOUN
fbem-28215	86	10	ip	ip	PRON
fbem-28215	86	11	cobranded	cobrande	VERB
fbem-28215	86	12	products	product	NOUN
fbem-28215	86	13	.	.	PUNCT
fbem-28215	87	1	i	i	PRON
fbem-28215	87	2	can	can	AUX
fbem-28215	87	3	easily	easily	ADV
fbem-28215	87	4	obtain	obtain	VERB
fbem-28215	87	5	promotional	promotional	ADJ
fbem-28215	87	6	information	information	NOUN
fbem-28215	87	7	about	about	ADP
fbem-28215	87	8	genshin	genshin	NOUN
fbem-28215	87	9	impact	impact	NOUN
fbem-28215	87	10	ip	ip	DET
fbem-28215	87	11	co	co	ADJ
fbem-28215	87	12	-	-	ADJ
fbem-28215	87	13	branded	branded	ADJ
fbem-28215	87	14	products	product	NOUN
fbem-28215	87	15	.	.	PUNCT
fbem-28215	88	1	sheth	sheth	PROPN
fbem-28215	88	2	et	et	PROPN
fbem-28215	88	3	al	al	PROPN
fbem-28215	88	4	.	.	PROPN
fbem-28215	88	5	,	,	PUNCT
fbem-28215	88	6	1991	1991	NUM
fbem-28215	88	7	consumer	consumer	NOUN
fbem-28215	88	8	purchase	purchase	NOUN
fbem-28215	88	9	intention	intention	NOUN
fbem-28215	88	10	i	i	PRON
fbem-28215	88	11	would	would	AUX
fbem-28215	88	12	recommend	recommend	VERB
fbem-28215	88	13	the	the	DET
fbem-28215	88	14	genshin	genshin	NOUN
fbem-28215	88	15	impact	impact	NOUN
fbem-28215	88	16	ip	ip	PRON
fbem-28215	88	17	cobranded	cobrande	VERB
fbem-28215	88	18	products	product	NOUN
fbem-28215	88	19	i	i	PRON
fbem-28215	88	20	like	like	VERB
fbem-28215	88	21	to	to	ADP
fbem-28215	88	22	my	my	PRON
fbem-28215	88	23	friends	friend	NOUN
fbem-28215	88	24	.	.	PUNCT
fbem-28215	89	1	i	i	PRON
fbem-28215	89	2	would	would	AUX
fbem-28215	89	3	continue	continue	VERB
fbem-28215	89	4	to	to	PART
fbem-28215	89	5	purchase	purchase	VERB
fbem-28215	89	6	products	product	NOUN
fbem-28215	89	7	co	co	VERB
fbem-28215	89	8	-	-	VERB
fbem-28215	89	9	branded	brand	VERB
fbem-28215	89	10	with	with	ADP
fbem-28215	89	11	genshin	genshin	NOUN
fbem-28215	89	12	impact	impact	NOUN
fbem-28215	89	13	ip	ip	NOUN
fbem-28215	89	14	.	.	PUNCT
fbem-28215	90	1	i	i	PRON
fbem-28215	90	2	would	would	AUX
fbem-28215	90	3	be	be	AUX
fbem-28215	90	4	willing	willing	ADJ
fbem-28215	90	5	to	to	PART
fbem-28215	90	6	try	try	VERB
fbem-28215	90	7	purchasing	purchase	VERB
fbem-28215	90	8	genshin	genshin	NOUN
fbem-28215	90	9	impact	impact	NOUN
fbem-28215	90	10	ip	ip	DET
fbem-28215	90	11	co	co	ADJ
fbem-28215	90	12	-	-	ADJ
fbem-28215	90	13	branded	branded	ADJ
fbem-28215	90	14	products	product	NOUN
fbem-28215	90	15	.	.	PUNCT
fbem-28215	91	1	among	among	ADP
fbem-28215	91	2	similar	similar	ADJ
fbem-28215	91	3	products	product	NOUN
fbem-28215	91	4	,	,	PUNCT
fbem-28215	91	5	i	i	PRON
fbem-28215	91	6	would	would	AUX
fbem-28215	91	7	prioritize	prioritize	VERB
fbem-28215	91	8	purchasing	purchase	VERB
fbem-28215	91	9	genshin	genshin	NOUN
fbem-28215	91	10	impact	impact	NOUN
fbem-28215	91	11	ip	ip	DET
fbem-28215	91	12	co	co	ADJ
fbem-28215	91	13	-	-	ADJ
fbem-28215	91	14	branded	branded	ADJ
fbem-28215	91	15	products	product	NOUN
fbem-28215	91	16	.	.	PUNCT
fbem-28215	92	1	yoo	yoo	PROPN
fbem-28215	92	2	et	et	PROPN
fbem-28215	92	3	al	al	PROPN
fbem-28215	92	4	.	.	PROPN
fbem-28215	92	5	,	,	PUNCT
fbem-28215	92	6	2001	2001	NUM
fbem-28215	92	7	;	;	PUNCT
fbem-28215	92	8	perrien	perrien	PROPN
fbem-28215	92	9	et	et	PROPN
fbem-28215	92	10	al	al	PROPN
fbem-28215	92	11	.	.	PROPN
fbem-28215	92	12	,	,	PUNCT
fbem-28215	92	13	1985	1985	NUM
fbem-28215	92	14	;	;	PUNCT
fbem-28215	92	15	wiedmann	wiedmann	PROPN
fbem-28215	92	16	et	et	PROPN
fbem-28215	92	17	al	al	PROPN
fbem-28215	92	18	.	.	PROPN
fbem-28215	92	19	,	,	PUNCT
fbem-28215	92	20	2011	2011	NUM
fbem-28215	92	21	;	;	PUNCT
fbem-28215	92	22	22	22	NUM
fbem-28215	92	23	popularity	popularity	NOUN
fbem-28215	92	24	of	of	ADP
fbem-28215	92	25	genshin	genshin	NOUN
fbem-28215	92	26	impact	impact	NOUN
fbem-28215	92	27	ip	ip	PRON
fbem-28215	92	28	co	co	ADJ
fbem-28215	92	29	-	-	ADJ
fbem-28215	92	30	branded	branded	ADJ
fbem-28215	92	31	brand	brand	NOUN
fbem-28215	92	32	:	:	PUNCT
fbem-28215	92	33	these	these	DET
fbem-28215	92	34	variable	variable	ADJ
fbem-28215	92	35	measures	measure	NOUN
fbem-28215	92	36	consumers	consumer	NOUN
fbem-28215	92	37	'	'	PART
fbem-28215	92	38	recognition	recognition	NOUN
fbem-28215	92	39	ability	ability	NOUN
fbem-28215	92	40	of	of	ADP
fbem-28215	92	41	the	the	DET
fbem-28215	92	42	genshin	genshin	NOUN
fbem-28215	92	43	impact	impact	NOUN
fbem-28215	92	44	ip	ip	PRON
fbem-28215	92	45	co	co	ADJ
fbem-28215	92	46	-	-	ADJ
fbem-28215	92	47	branded	branded	ADJ
fbem-28215	92	48	brand	brand	NOUN
fbem-28215	92	49	,	,	PUNCT
fbem-28215	92	50	their	their	PRON
fbem-28215	92	51	understanding	understanding	NOUN
fbem-28215	92	52	of	of	ADP
fbem-28215	92	53	the	the	DET
fbem-28215	92	54	cultural	cultural	ADJ
fbem-28215	92	55	style	style	NOUN
fbem-28215	92	56	,	,	PUNCT
fbem-28215	92	57	their	their	PRON
fbem-28215	92	58	trust	trust	NOUN
fbem-28215	92	59	in	in	ADP
fbem-28215	92	60	the	the	DET
fbem-28215	92	61	brand	brand	NOUN
fbem-28215	92	62	,	,	PUNCT
fbem-28215	92	63	and	and	CCONJ
fbem-28215	92	64	their	their	PRON
fbem-28215	92	65	knowledge	knowledge	NOUN
fbem-28215	92	66	of	of	ADP
fbem-28215	92	67	the	the	DET
fbem-28215	92	68	co	co	ADJ
fbem-28215	92	69	-	-	ADJ
fbem-28215	92	70	branded	branded	ADJ
fbem-28215	92	71	products	product	NOUN
fbem-28215	92	72	.	.	PUNCT
fbem-28215	93	1	scarcity	scarcity	NOUN
fbem-28215	93	2	of	of	ADP
fbem-28215	93	3	genshin	genshin	NOUN
fbem-28215	93	4	impact	impact	NOUN
fbem-28215	93	5	ip	ip	PRON
fbem-28215	93	6	co	co	ADJ
fbem-28215	93	7	-	-	ADJ
fbem-28215	93	8	branded	branded	ADJ
fbem-28215	93	9	brand	brand	NOUN
fbem-28215	93	10	:	:	PUNCT
fbem-28215	93	11	this	this	DET
fbem-28215	93	12	variable	variable	NOUN
fbem-28215	93	13	focuses	focus	VERB
fbem-28215	93	14	on	on	ADP
fbem-28215	93	15	consumers	consumer	NOUN
fbem-28215	93	16	'	'	PART
fbem-28215	93	17	willingness	willingness	NOUN
fbem-28215	93	18	to	to	PART
fbem-28215	93	19	purchase	purchase	VERB
fbem-28215	93	20	when	when	SCONJ
fbem-28215	93	21	faced	face	VERB
fbem-28215	93	22	with	with	ADP
fbem-28215	93	23	limited	limited	ADJ
fbem-28215	93	24	or	or	CCONJ
fbem-28215	93	25	time	time	NOUN
fbem-28215	93	26	-	-	PUNCT
fbem-28215	93	27	limited	limit	VERB
fbem-28215	93	28	offers	offer	NOUN
fbem-28215	93	29	of	of	ADP
fbem-28215	93	30	genshin	genshin	NOUN
fbem-28215	93	31	impact	impact	NOUN
fbem-28215	93	32	ip	ip	DET
fbem-28215	93	33	co	co	ADJ
fbem-28215	93	34	-	-	ADJ
fbem-28215	93	35	branded	branded	ADJ
fbem-28215	93	36	products	product	NOUN
fbem-28215	93	37	,	,	PUNCT
fbem-28215	93	38	as	as	ADV
fbem-28215	93	39	well	well	ADV
fbem-28215	93	40	as	as	ADP
fbem-28215	93	41	the	the	DET
fbem-28215	93	42	attractiveness	attractiveness	NOUN
fbem-28215	93	43	of	of	ADP
fbem-28215	93	44	the	the	DET
fbem-28215	93	45	limited	limit	VERB
fbem-28215	93	46	edition	edition	NOUN
fbem-28215	93	47	genshin	genshin	NOUN
fbem-28215	93	48	impact	impact	NOUN
fbem-28215	93	49	ip	ip	DET
fbem-28215	93	50	co	co	ADJ
fbem-28215	93	51	-	-	ADJ
fbem-28215	93	52	branded	branded	ADJ
fbem-28215	93	53	products	product	NOUN
fbem-28215	93	54	compared	compare	VERB
fbem-28215	93	55	to	to	ADP
fbem-28215	93	56	other	other	ADJ
fbem-28215	93	57	co	co	ADJ
fbem-28215	93	58	-	-	ADJ
fbem-28215	93	59	branded	branded	ADJ
fbem-28215	93	60	products	product	NOUN
fbem-28215	93	61	.	.	PUNCT
fbem-28215	94	1	consumer	consumer	NOUN
fbem-28215	94	2	emotional	emotional	ADJ
fbem-28215	94	3	value	value	NOUN
fbem-28215	94	4	:	:	PUNCT
fbem-28215	94	5	this	this	DET
fbem-28215	94	6	variable	variable	ADJ
fbem-28215	94	7	assesses	assess	VERB
fbem-28215	94	8	consumers	consumer	NOUN
fbem-28215	94	9	'	'	PART
fbem-28215	94	10	emotional	emotional	ADJ
fbem-28215	94	11	experiences	experience	NOUN
fbem-28215	94	12	when	when	SCONJ
fbem-28215	94	13	browsing	browse	VERB
fbem-28215	94	14	or	or	CCONJ
fbem-28215	94	15	purchasing	purchase	VERB
fbem-28215	94	16	genshin	genshin	NOUN
fbem-28215	94	17	impact	impact	NOUN
fbem-28215	94	18	ip	ip	PRON
fbem-28215	94	19	co	co	ADJ
fbem-28215	94	20	-	-	ADJ
fbem-28215	94	21	branded	branded	ADJ
fbem-28215	94	22	products	product	NOUN
fbem-28215	94	23	,	,	PUNCT
fbem-28215	94	24	including	include	VERB
fbem-28215	94	25	feelings	feeling	NOUN
fbem-28215	94	26	of	of	ADP
fbem-28215	94	27	satisfaction	satisfaction	NOUN
fbem-28215	94	28	,	,	PUNCT
fbem-28215	94	29	happiness	happiness	NOUN
fbem-28215	94	30	,	,	PUNCT
fbem-28215	94	31	and	and	CCONJ
fbem-28215	94	32	comfort	comfort	NOUN
fbem-28215	94	33	.	.	PUNCT
fbem-28215	95	1	consumer	consumer	NOUN
fbem-28215	95	2	perceived	perceive	VERB
fbem-28215	95	3	cost	cost	NOUN
fbem-28215	95	4	:	:	PUNCT
fbem-28215	95	5	this	this	DET
fbem-28215	95	6	variable	variable	ADJ
fbem-28215	95	7	measures	measure	VERB
fbem-28215	95	8	the	the	DET
fbem-28215	95	9	extent	extent	NOUN
fbem-28215	95	10	of	of	ADP
fbem-28215	95	11	consumers	consumer	NOUN
fbem-28215	95	12	'	'	PART
fbem-28215	95	13	knowledge	knowledge	NOUN
fbem-28215	95	14	about	about	ADP
fbem-28215	95	15	purchasing	purchase	VERB
fbem-28215	95	16	genshin	genshin	NOUN
fbem-28215	95	17	impact	impact	NOUN
fbem-28215	95	18	ip	ip	DET
fbem-28215	95	19	co	co	ADJ
fbem-28215	95	20	-	-	ADJ
fbem-28215	95	21	branded	branded	ADJ
fbem-28215	95	22	products	product	NOUN
fbem-28215	95	23	,	,	PUNCT
fbem-28215	95	24	the	the	DET
fbem-28215	95	25	convenience	convenience	NOUN
fbem-28215	95	26	of	of	ADP
fbem-28215	95	27	purchase	purchase	NOUN
fbem-28215	95	28	,	,	PUNCT
fbem-28215	95	29	and	and	CCONJ
fbem-28215	95	30	the	the	DET
fbem-28215	95	31	ease	ease	NOUN
fbem-28215	95	32	of	of	ADP
fbem-28215	95	33	obtaining	obtain	VERB
fbem-28215	95	34	product	product	NOUN
fbem-28215	95	35	information	information	NOUN
fbem-28215	95	36	.	.	PUNCT
fbem-28215	96	1	consumer	consumer	NOUN
fbem-28215	96	2	purchase	purchase	NOUN
fbem-28215	96	3	intention	intention	NOUN
fbem-28215	96	4	:	:	PUNCT
fbem-28215	96	5	this	this	DET
fbem-28215	96	6	variable	variable	NOUN
fbem-28215	96	7	evaluates	evaluate	VERB
fbem-28215	96	8	consumers	consumer	NOUN
fbem-28215	96	9	'	'	PART
fbem-28215	96	10	willingness	willingness	NOUN
fbem-28215	96	11	to	to	PART
fbem-28215	96	12	recommend	recommend	VERB
fbem-28215	96	13	genshin	genshin	NOUN
fbem-28215	96	14	impact	impact	NOUN
fbem-28215	96	15	ip	ip	PRON
fbem-28215	96	16	cobranded	cobrande	VERB
fbem-28215	96	17	products	product	NOUN
fbem-28215	96	18	to	to	ADP
fbem-28215	96	19	friends	friend	NOUN
fbem-28215	96	20	,	,	PUNCT
fbem-28215	96	21	continue	continue	VERB
fbem-28215	96	22	purchasing	purchase	VERB
fbem-28215	96	23	,	,	PUNCT
fbem-28215	96	24	try	try	VERB
fbem-28215	96	25	purchasing	purchasing	NOUN
fbem-28215	96	26	,	,	PUNCT
fbem-28215	96	27	and	and	CCONJ
fbem-28215	96	28	give	give	VERB
fbem-28215	96	29	priority	priority	NOUN
fbem-28215	96	30	to	to	ADP
fbem-28215	96	31	genshin	genshin	NOUN
fbem-28215	96	32	impact	impact	NOUN
fbem-28215	96	33	ip	ip	PRON
fbem-28215	96	34	cobranded	cobrande	VERB
fbem-28215	96	35	products	product	NOUN
fbem-28215	96	36	over	over	ADP
fbem-28215	96	37	similar	similar	ADJ
fbem-28215	96	38	products	product	NOUN
fbem-28215	96	39	.	.	PUNCT
fbem-28215	97	1	4	4	X
fbem-28215	97	2	.	.	X
fbem-28215	97	3	data	datum	NOUN
fbem-28215	97	4	analysis	analysis	NOUN
fbem-28215	97	5	and	and	CCONJ
fbem-28215	97	6	result	result	VERB
fbem-28215	97	7	validation	validation	NOUN
fbem-28215	97	8	4.1	4.1	NUM
fbem-28215	97	9	.	.	PUNCT
fbem-28215	98	1	reliability	reliability	NOUN
fbem-28215	98	2	and	and	CCONJ
fbem-28215	98	3	validity	validity	NOUN
fbem-28215	98	4	analysis	analysis	NOUN
fbem-28215	98	5	the	the	DET
fbem-28215	98	6	document	document	NOUN
fbem-28215	98	7	presents	present	VERB
fbem-28215	98	8	a	a	DET
fbem-28215	98	9	series	series	NOUN
fbem-28215	98	10	of	of	ADP
fbem-28215	98	11	survey	survey	NOUN
fbem-28215	98	12	data	datum	NOUN
fbem-28215	98	13	and	and	CCONJ
fbem-28215	98	14	analysis	analysis	NOUN
fbem-28215	98	15	results	result	NOUN
fbem-28215	98	16	regarding	regard	VERB
fbem-28215	98	17	the	the	DET
fbem-28215	98	18	genshin	genshin	NOUN
fbem-28215	98	19	impact	impact	NOUN
fbem-28215	98	20	ip	ip	DET
fbem-28215	98	21	co	co	ADJ
fbem-28215	98	22	-	-	ADJ
fbem-28215	98	23	branded	branded	ADJ
fbem-28215	98	24	products	product	NOUN
fbem-28215	98	25	.	.	PUNCT
fbem-28215	99	1	it	it	PRON
fbem-28215	99	2	includes	include	VERB
fbem-28215	99	3	data	datum	NOUN
fbem-28215	99	4	on	on	ADP
fbem-28215	99	5	users	user	NOUN
fbem-28215	99	6	'	'	PART
fbem-28215	99	7	cognition	cognition	NOUN
fbem-28215	99	8	,	,	PUNCT
fbem-28215	99	9	trust	trust	NOUN
fbem-28215	99	10	,	,	PUNCT
fbem-28215	99	11	purchase	purchase	NOUN
fbem-28215	99	12	intention	intention	NOUN
fbem-28215	99	13	,	,	PUNCT
fbem-28215	99	14	and	and	CCONJ
fbem-28215	99	15	satisfaction	satisfaction	NOUN
fbem-28215	99	16	with	with	ADP
fbem-28215	99	17	the	the	DET
fbem-28215	99	18	genshin	genshin	NOUN
fbem-28215	99	19	impact	impact	NOUN
fbem-28215	99	20	ip	ip	DET
fbem-28215	99	21	co	co	ADJ
fbem-28215	99	22	-	-	ADJ
fbem-28215	99	23	branded	branded	ADJ
fbem-28215	99	24	products	product	NOUN
fbem-28215	99	25	.	.	PUNCT
fbem-28215	100	1	additionally	additionally	ADV
fbem-28215	100	2	,	,	PUNCT
fbem-28215	100	3	it	it	PRON
fbem-28215	100	4	mentions	mention	VERB
fbem-28215	100	5	the	the	DET
fbem-28215	100	6	standardized	standardized	ADJ
fbem-28215	100	7	cronbach	cronbach	NOUN
fbem-28215	100	8	's	's	PART
fbem-28215	100	9	α	α	NOUN
fbem-28215	100	10	coefficient	coefficient	NOUN
fbem-28215	100	11	(	(	PUNCT
fbem-28215	100	12	table	table	NOUN
fbem-28215	100	13	3	3	NUM
fbem-28215	100	14	)	)	PUNCT
fbem-28215	100	15	,	,	PUNCT
fbem-28215	100	16	which	which	PRON
fbem-28215	100	17	is	be	AUX
fbem-28215	100	18	an	an	DET
fbem-28215	100	19	indicator	indicator	NOUN
fbem-28215	100	20	to	to	PART
fbem-28215	100	21	measure	measure	VERB
fbem-28215	100	22	the	the	DET
fbem-28215	100	23	reliability	reliability	NOUN
fbem-28215	100	24	of	of	ADP
fbem-28215	100	25	the	the	DET
fbem-28215	100	26	questionnaire	questionnaire	NOUN
fbem-28215	100	27	.	.	PUNCT
fbem-28215	101	1	the	the	DET
fbem-28215	101	2	value	value	NOUN
fbem-28215	101	3	of	of	ADP
fbem-28215	101	4	0.980	0.980	NUM
fbem-28215	101	5	indicates	indicate	VERB
fbem-28215	101	6	that	that	SCONJ
fbem-28215	101	7	the	the	DET
fbem-28215	101	8	questionnaire	questionnaire	NOUN
fbem-28215	101	9	has	have	VERB
fbem-28215	101	10	a	a	DET
fbem-28215	101	11	very	very	ADV
fbem-28215	101	12	high	high	ADJ
fbem-28215	101	13	level	level	NOUN
fbem-28215	101	14	of	of	ADP
fbem-28215	101	15	reliability	reliability	NOUN
fbem-28215	101	16	.	.	PUNCT
fbem-28215	102	1	the	the	DET
fbem-28215	102	2	provided	provide	VERB
fbem-28215	102	3	data	datum	NOUN
fbem-28215	102	4	and	and	CCONJ
fbem-28215	102	5	analysis	analysis	NOUN
fbem-28215	102	6	results	result	NOUN
fbem-28215	102	7	mainly	mainly	ADV
fbem-28215	102	8	concern	concern	VERB
fbem-28215	102	9	some	some	DET
fbem-28215	102	10	survey	survey	NOUN
fbem-28215	102	11	questions	question	NOUN
fbem-28215	102	12	about	about	ADP
fbem-28215	102	13	the	the	DET
fbem-28215	102	14	genshin	genshin	NOUN
fbem-28215	102	15	impact	impact	NOUN
fbem-28215	102	16	ip	ip	PRON
fbem-28215	102	17	cobranded	cobrande	VERB
fbem-28215	102	18	products	product	NOUN
fbem-28215	102	19	and	and	CCONJ
fbem-28215	102	20	the	the	DET
fbem-28215	102	21	corresponding	corresponding	ADJ
fbem-28215	102	22	statistical	statistical	ADJ
fbem-28215	102	23	analysis	analysis	NOUN
fbem-28215	102	24	.	.	PUNCT
fbem-28215	103	1	the	the	DET
fbem-28215	103	2	kmo	kmo	PROPN
fbem-28215	103	3	value	value	NOUN
fbem-28215	103	4	is	be	AUX
fbem-28215	103	5	0.952	0.952	NUM
fbem-28215	103	6	(	(	PUNCT
fbem-28215	103	7	table	table	NOUN
fbem-28215	103	8	4	4	NUM
fbem-28215	103	9	)	)	PUNCT
fbem-28215	103	10	,	,	PUNCT
fbem-28215	103	11	which	which	PRON
fbem-28215	103	12	is	be	AUX
fbem-28215	103	13	a	a	DET
fbem-28215	103	14	very	very	ADV
fbem-28215	103	15	high	high	ADJ
fbem-28215	103	16	value	value	NOUN
fbem-28215	103	17	,	,	PUNCT
fbem-28215	103	18	indicating	indicate	VERB
fbem-28215	103	19	that	that	SCONJ
fbem-28215	103	20	the	the	DET
fbem-28215	103	21	data	data	NOUN
fbem-28215	103	22	is	be	AUX
fbem-28215	103	23	very	very	ADV
fbem-28215	103	24	suitable	suitable	ADJ
fbem-28215	103	25	for	for	ADP
fbem-28215	103	26	factor	factor	NOUN
fbem-28215	103	27	analysis	analysis	NOUN
fbem-28215	103	28	.	.	PUNCT
fbem-28215	104	1	table	table	NOUN
fbem-28215	104	2	3	3	NUM
fbem-28215	104	3	.	.	PUNCT
fbem-28215	105	1	cronbach	cronbach	PROPN
fbem-28215	105	2	's	's	PART
fbem-28215	105	3	α	α	PROPN
fbem-28215	105	4	coefficient	coefficient	NOUN
fbem-28215	105	5	cronbach	cronbach	VERB
fbem-28215	105	6	reliability	reliability	NOUN
fbem-28215	105	7	analysis	analysis	NOUN
fbem-28215	105	8	simplified	simplify	VERB
fbem-28215	105	9	format	format	NOUN
fbem-28215	105	10	table	table	NOUN
fbem-28215	105	11	4	4	NUM
fbem-28215	105	12	.	.	PUNCT
fbem-28215	105	13	kmo	kmo	PROPN
fbem-28215	105	14	value	value	PROPN
fbem-28215	105	15	kmo	kmo	PROPN
fbem-28215	105	16	and	and	CCONJ
fbem-28215	105	17	bartlett	bartlett	PROPN
fbem-28215	105	18	's	's	PART
fbem-28215	105	19	test	test	NOUN
fbem-28215	105	20	4.2	4.2	NUM
fbem-28215	105	21	.	.	PUNCT
fbem-28215	106	1	correlation	correlation	NOUN
fbem-28215	106	2	analysis	analysis	NOUN
fbem-28215	106	3	table	table	NOUN
fbem-28215	106	4	5	5	NUM
fbem-28215	106	5	illustrates	illustrate	VERB
fbem-28215	106	6	the	the	DET
fbem-28215	106	7	correlation	correlation	NOUN
fbem-28215	106	8	coefficients	coefficient	NOUN
fbem-28215	106	9	between	between	ADP
fbem-28215	106	10	the	the	DET
fbem-28215	106	11	popularity	popularity	NOUN
fbem-28215	106	12	and	and	CCONJ
fbem-28215	106	13	scarcity	scarcity	NOUN
fbem-28215	106	14	of	of	ADP
fbem-28215	106	15	the	the	DET
fbem-28215	106	16	genshin	genshin	NOUN
fbem-28215	106	17	impact	impact	NOUN
fbem-28215	106	18	ip	ip	DET
fbem-28215	106	19	co	co	ADJ
fbem-28215	106	20	-	-	ADJ
fbem-28215	106	21	branded	branded	ADJ
fbem-28215	106	22	brand	brand	NOUN
fbem-28215	106	23	and	and	CCONJ
fbem-28215	106	24	consumer	consumer	NOUN
fbem-28215	106	25	purchase	purchase	NOUN
fbem-28215	106	26	intention	intention	NOUN
fbem-28215	106	27	:	:	PUNCT
fbem-28215	106	28	the	the	DET
fbem-28215	106	29	correlation	correlation	NOUN
fbem-28215	106	30	coefficient	coefficient	NOUN
fbem-28215	106	31	for	for	ADP
fbem-28215	106	32	the	the	DET
fbem-28215	106	33	popularity	popularity	NOUN
fbem-28215	106	34	of	of	ADP
fbem-28215	106	35	the	the	DET
fbem-28215	106	36	genshin	genshin	NOUN
fbem-28215	106	37	impact	impact	NOUN
fbem-28215	106	38	ip	ip	PROPN
fbem-28215	106	39	cobranded	cobrande	VERB
fbem-28215	106	40	brand	brand	NOUN
fbem-28215	106	41	in	in	ADP
fbem-28215	106	42	relation	relation	NOUN
fbem-28215	106	43	to	to	ADP
fbem-28215	106	44	consumer	consumer	NOUN
fbem-28215	106	45	purchase	purchase	NOUN
fbem-28215	106	46	intention	intention	NOUN
fbem-28215	106	47	is	be	AUX
fbem-28215	106	48	0.788	0.788	NUM
fbem-28215	106	49	,	,	PUNCT
fbem-28215	106	50	signifying	signify	VERB
fbem-28215	106	51	a	a	DET
fbem-28215	106	52	robust	robust	ADJ
fbem-28215	106	53	positive	positive	ADJ
fbem-28215	106	54	correlation	correlation	NOUN
fbem-28215	106	55	;	;	PUNCT
fbem-28215	106	56	meanwhile	meanwhile	ADV
fbem-28215	106	57	,	,	PUNCT
fbem-28215	106	58	the	the	DET
fbem-28215	106	59	correlation	correlation	NOUN
fbem-28215	106	60	coefficient	coefficient	NOUN
fbem-28215	106	61	for	for	ADP
fbem-28215	106	62	the	the	DET
fbem-28215	106	63	scarcity	scarcity	NOUN
fbem-28215	106	64	of	of	ADP
fbem-28215	106	65	the	the	DET
fbem-28215	106	66	genshin	genshin	NOUN
fbem-28215	106	67	impact	impact	NOUN
fbem-28215	106	68	ip	ip	DET
fbem-28215	106	69	co	co	ADJ
fbem-28215	106	70	-	-	ADJ
fbem-28215	106	71	branded	branded	ADJ
fbem-28215	106	72	brand	brand	NOUN
fbem-28215	106	73	in	in	ADP
fbem-28215	106	74	relation	relation	NOUN
fbem-28215	106	75	to	to	ADP
fbem-28215	106	76	consumer	consumer	NOUN
fbem-28215	106	77	purchase	purchase	NOUN
fbem-28215	106	78	intention	intention	NOUN
fbem-28215	106	79	is	be	AUX
fbem-28215	106	80	0.927	0.927	NUM
fbem-28215	106	81	,	,	PUNCT
fbem-28215	106	82	which	which	PRON
fbem-28215	106	83	indicates	indicate	VERB
fbem-28215	106	84	an	an	DET
fbem-28215	106	85	exceptionally	exceptionally	ADV
fbem-28215	106	86	strong	strong	ADJ
fbem-28215	106	87	positive	positive	ADJ
fbem-28215	106	88	correlation	correlation	NOUN
fbem-28215	106	89	.	.	PUNCT
fbem-28215	107	1	table	table	NOUN
fbem-28215	107	2	5	5	NUM
fbem-28215	107	3	.	.	PUNCT
fbem-28215	108	1	correlation	correlation	NOUN
fbem-28215	108	2	coefficients	coefficient	NOUN
fbem-28215	108	3	pearson	pearson	PROPN
fbem-28215	108	4	correlation	correlation	PROPN
fbem-28215	108	5	standard	standard	PROPN
fbem-28215	108	6	format	format	NOUN
fbem-28215	108	7	4.3	4.3	NUM
fbem-28215	108	8	.	.	PUNCT
fbem-28215	109	1	mediation	mediation	NOUN
fbem-28215	109	2	effect	effect	NOUN
fbem-28215	109	3	analysis	analysis	NOUN
fbem-28215	109	4	4.3.1	4.3.1	NUM
fbem-28215	109	5	.	.	PUNCT
fbem-28215	109	6	model	model	NOUN
fbem-28215	109	7	one	one	NUM
fbem-28215	109	8	:	:	PUNCT
fbem-28215	109	9	ip	ip	ADJ
fbem-28215	109	10	/	/	SYM
fbem-28215	109	11	co	co	ADJ
fbem-28215	109	12	-	-	ADJ
fbem-28215	109	13	branded	brand	VERB
fbem-28215	109	14	brand	brand	NOUN
fbem-28215	109	15	popularity	popularity	NOUN
fbem-28215	109	16	→	→	SYM
fbem-28215	109	17	emotional	emotional	ADJ
fbem-28215	109	18	value	value	NOUN
fbem-28215	109	19	→	→	SYM
fbem-28215	109	20	consumer	consumer	NOUN
fbem-28215	109	21	purchase	purchase	NOUN
fbem-28215	109	22	intention	intention	NOUN
fbem-28215	109	23	(	(	PUNCT
fbem-28215	109	24	table	table	NOUN
fbem-28215	109	25	6	6	NUM
fbem-28215	109	26	)	)	PUNCT
fbem-28215	109	27	independent	independent	ADJ
fbem-28215	109	28	variable	variable	NOUN
fbem-28215	109	29	:	:	PUNCT
fbem-28215	109	30	ip	ip	ADJ
fbem-28215	109	31	/	/	SYM
fbem-28215	109	32	co	co	ADJ
fbem-28215	109	33	-	-	ADJ
fbem-28215	109	34	branded	brand	VERB
fbem-28215	109	35	brand	brand	NOUN
fbem-28215	109	36	popularity	popularity	NOUN
fbem-28215	109	37	mediating	mediate	VERB
fbem-28215	109	38	variable	variable	NOUN
fbem-28215	109	39	:	:	PUNCT
fbem-28215	109	40	emotional	emotional	ADJ
fbem-28215	109	41	value	value	NOUN
fbem-28215	109	42	dependent	dependent	ADJ
fbem-28215	109	43	variable	variable	NOUN
fbem-28215	109	44	:	:	PUNCT
fbem-28215	109	45	consumer	consumer	NOUN
fbem-28215	109	46	purchase	purchase	NOUN
fbem-28215	109	47	intention	intention	NOUN
fbem-28215	109	48	coefficients	coefficient	NOUN
fbem-28215	109	49	and	and	CCONJ
fbem-28215	109	50	significance	significance	NOUN
fbem-28215	109	51	:	:	PUNCT
fbem-28215	109	52	the	the	DET
fbem-28215	109	53	influence	influence	NOUN
fbem-28215	109	54	coefficient	coefficient	NOUN
fbem-28215	109	55	of	of	ADP
fbem-28215	109	56	the	the	DET
fbem-28215	109	57	genshin	genshin	NOUN
fbem-28215	109	58	impact	impact	NOUN
fbem-28215	109	59	ip	ip	PROPN
fbem-28215	109	60	cobranded	cobrande	VERB
fbem-28215	109	61	brand	brand	NOUN
fbem-28215	109	62	's	's	PART
fbem-28215	109	63	popularity	popularity	NOUN
fbem-28215	109	64	on	on	ADP
fbem-28215	109	65	consumer	consumer	NOUN
fbem-28215	109	66	emotional	emotional	ADJ
fbem-28215	109	67	value	value	NOUN
fbem-28215	109	68	stands	stand	VERB
fbem-28215	109	69	at	at	ADP
fbem-28215	109	70	0.901	0.901	NUM
fbem-28215	109	71	,	,	PUNCT
fbem-28215	109	72	accompanied	accompany	VERB
fbem-28215	109	73	by	by	ADP
fbem-28215	109	74	a	a	DET
fbem-28215	109	75	t	t	NOUN
fbem-28215	109	76	-	-	PUNCT
fbem-28215	109	77	value	value	NOUN
fbem-28215	109	78	of	of	ADP
fbem-28215	109	79	12.656	12.656	NUM
fbem-28215	109	80	and	and	CCONJ
fbem-28215	109	81	a	a	DET
fbem-28215	109	82	pvalue	pvalue	NOUN
fbem-28215	109	83	of	of	ADP
fbem-28215	109	84	0.000	0.000	NUM
fbem-28215	109	85	,	,	PUNCT
fbem-28215	109	86	demonstrating	demonstrate	VERB
fbem-28215	109	87	a	a	DET
fbem-28215	109	88	notable	notable	ADJ
fbem-28215	109	89	positive	positive	ADJ
fbem-28215	109	90	impact	impact	NOUN
fbem-28215	109	91	.	.	PUNCT
fbem-28215	110	1	additionally	additionally	ADV
fbem-28215	110	2	,	,	PUNCT
fbem-28215	110	3	the	the	DET
fbem-28215	110	4	influence	influence	NOUN
fbem-28215	110	5	coefficient	coefficient	NOUN
fbem-28215	110	6	of	of	ADP
fbem-28215	110	7	consumer	consumer	NOUN
fbem-28215	110	8	emotional	emotional	ADJ
fbem-28215	110	9	value	value	NOUN
fbem-28215	110	10	on	on	ADP
fbem-28215	110	11	purchase	purchase	NOUN
fbem-28215	110	12	intention	intention	NOUN
fbem-28215	110	13	is	be	AUX
fbem-28215	110	14	0.910	0.910	NUM
fbem-28215	110	15	,	,	PUNCT
fbem-28215	110	16	with	with	ADP
fbem-28215	110	17	a	a	DET
fbem-28215	110	18	t	t	NOUN
fbem-28215	110	19	-	-	PUNCT
fbem-28215	110	20	value	value	NOUN
fbem-28215	110	21	of	of	ADP
fbem-28215	110	22	11.998	11.998	NUM
fbem-28215	110	23	and	and	CCONJ
fbem-28215	110	24	a	a	DET
fbem-28215	110	25	p	p	NOUN
fbem-28215	110	26	-	-	PUNCT
fbem-28215	110	27	value	value	NOUN
fbem-28215	110	28	of	of	ADP
fbem-28215	110	29	0.000	0.000	NUM
fbem-28215	110	30	,	,	PUNCT
fbem-28215	110	31	further	far	ADV
fbem-28215	110	32	indicating	indicate	VERB
fbem-28215	110	33	a	a	DET
fbem-28215	110	34	significant	significant	ADJ
fbem-28215	110	35	positive	positive	ADJ
fbem-28215	110	36	effect	effect	NOUN
fbem-28215	110	37	.	.	PUNCT
fbem-28215	111	1	the	the	DET
fbem-28215	111	2	f	f	NOUN
fbem-28215	111	3	-	-	PUNCT
fbem-28215	111	4	values	value	NOUN
fbem-28215	111	5	and	and	CCONJ
fbem-28215	111	6	p	p	NOUN
fbem-28215	111	7	-	-	PUNCT
fbem-28215	111	8	values	value	NOUN
fbem-28215	111	9	reveal	reveal	VERB
fbem-28215	111	10	the	the	DET
fbem-28215	111	11	statistical	statistical	ADJ
fbem-28215	111	12	significance	significance	NOUN
fbem-28215	111	13	of	of	ADP
fbem-28215	111	14	the	the	DET
fbem-28215	111	15	model	model	NOUN
fbem-28215	111	16	.	.	PUNCT
fbem-28215	112	1	for	for	ADP
fbem-28215	112	2	the	the	DET
fbem-28215	112	3	direct	direct	ADJ
fbem-28215	112	4	effect	effect	NOUN
fbem-28215	112	5	of	of	ADP
fbem-28215	112	6	the	the	DET
fbem-28215	112	7	popularity	popularity	NOUN
fbem-28215	112	8	of	of	ADP
fbem-28215	112	9	the	the	DET
fbem-28215	112	10	genshin	genshin	NOUN
fbem-28215	112	11	impact	impact	NOUN
fbem-28215	112	12	ip	ip	DET
fbem-28215	112	13	co	co	ADJ
fbem-28215	112	14	-	-	ADJ
fbem-28215	112	15	branded	branded	ADJ
fbem-28215	112	16	brand	brand	NOUN
fbem-28215	112	17	on	on	ADP
fbem-28215	112	18	consumer	consumer	NOUN
fbem-28215	112	19	purchase	purchase	NOUN
fbem-28215	112	20	intention	intention	NOUN
fbem-28215	112	21	,	,	PUNCT
fbem-28215	112	22	the	the	DET
fbem-28215	112	23	f	f	NOUN
fbem-28215	112	24	-	-	PUNCT
fbem-28215	112	25	value	value	NOUN
fbem-28215	112	26	is	be	AUX
fbem-28215	112	27	160.165	160.165	NUM
fbem-28215	112	28	,	,	PUNCT
fbem-28215	112	29	with	with	ADP
fbem-28215	112	30	a	a	DET
fbem-28215	112	31	p	p	NOUN
fbem-28215	112	32	-	-	PUNCT
fbem-28215	112	33	value	value	NOUN
fbem-28215	112	34	of	of	ADP
fbem-28215	112	35	0.000	0.000	NUM
fbem-28215	112	36	,	,	PUNCT
fbem-28215	112	37	signifying	signify	VERB
fbem-28215	112	38	that	that	SCONJ
fbem-28215	112	39	the	the	DET
fbem-28215	112	40	model	model	NOUN
fbem-28215	112	41	is	be	AUX
fbem-28215	112	42	highly	highly	ADV
fbem-28215	112	43	significant	significant	ADJ
fbem-28215	112	44	.	.	PUNCT
fbem-28215	113	1	when	when	SCONJ
fbem-28215	113	2	consumer	consumer	NOUN
fbem-28215	113	3	emotional	emotional	ADJ
fbem-28215	113	4	value	value	NOUN
fbem-28215	113	5	is	be	AUX
fbem-28215	113	6	introduced	introduce	VERB
fbem-28215	113	7	as	as	ADP
fbem-28215	113	8	a	a	DET
fbem-28215	113	9	mediating	mediate	VERB
fbem-28215	113	10	variable	variable	NOUN
fbem-28215	113	11	,	,	PUNCT
fbem-28215	113	12	the	the	DET
fbem-28215	113	13	f	f	NOUN
fbem-28215	113	14	-	-	PUNCT
fbem-28215	113	15	value	value	NOUN
fbem-28215	113	16	rises	rise	VERB
fbem-28215	113	17	to	to	ADP
fbem-28215	113	18	268.886	268.886	NUM
fbem-28215	113	19	,	,	PUNCT
fbem-28215	113	20	while	while	SCONJ
fbem-28215	113	21	the	the	DET
fbem-28215	113	22	p	p	NOUN
fbem-28215	113	23	-	-	PUNCT
fbem-28215	113	24	value	value	NOUN
fbem-28215	113	25	remains	remain	VERB
fbem-28215	113	26	at	at	ADP
fbem-28215	113	27	0.000	0.000	NUM
fbem-28215	113	28	,	,	PUNCT
fbem-28215	113	29	demonstrating	demonstrate	VERB
fbem-28215	113	30	that	that	SCONJ
fbem-28215	113	31	the	the	DET
fbem-28215	113	32	model	model	NOUN
fbem-28215	113	33	continues	continue	VERB
fbem-28215	113	34	to	to	PART
fbem-28215	113	35	exhibit	exhibit	VERB
fbem-28215	113	36	substantial	substantial	ADJ
fbem-28215	113	37	overall	overall	ADJ
fbem-28215	113	38	significance	significance	NOUN
fbem-28215	113	39	.	.	PUNCT
fbem-28215	114	1	mediation	mediation	NOUN
fbem-28215	114	2	effect	effect	NOUN
fbem-28215	114	3	analysis	analysis	NOUN
fbem-28215	114	4	:	:	PUNCT
fbem-28215	114	5	the	the	DET
fbem-28215	114	6	direct	direct	ADJ
fbem-28215	114	7	impact	impact	NOUN
fbem-28215	114	8	coefficient	coefficient	NOUN
fbem-28215	114	9	of	of	ADP
fbem-28215	114	10	the	the	DET
fbem-28215	114	11	popularity	popularity	NOUN
fbem-28215	114	12	of	of	ADP
fbem-28215	114	13	the	the	DET
fbem-28215	114	14	genshin	genshin	NOUN
fbem-28215	114	15	impact	impact	NOUN
fbem-28215	114	16	ip	ip	DET
fbem-28215	114	17	co	co	ADJ
fbem-28215	114	18	-	-	ADJ
fbem-28215	114	19	branded	branded	ADJ
fbem-28215	114	20	brand	brand	NOUN
fbem-28215	114	21	on	on	ADP
fbem-28215	114	22	consumer	consumer	NOUN
fbem-28215	114	23	purchase	purchase	NOUN
fbem-28215	114	24	intention	intention	NOUN
fbem-28215	114	25	is	be	AUX
fbem-28215	114	26	0.022	0.022	NUM
fbem-28215	114	27	,	,	PUNCT
fbem-28215	114	28	with	with	ADP
fbem-28215	114	29	a	a	DET
fbem-28215	114	30	p	p	NOUN
fbem-28215	114	31	-	-	PUNCT
fbem-28215	114	32	value	value	NOUN
fbem-28215	114	33	of	of	ADP
fbem-28215	114	34	0.803	0.803	NUM
fbem-28215	114	35	,	,	PUNCT
fbem-28215	114	36	indicating	indicate	VERB
fbem-28215	114	37	insignificance	insignificance	NOUN
fbem-28215	114	38	.	.	PUNCT
fbem-28215	115	1	conversely	conversely	ADV
fbem-28215	115	2	,	,	PUNCT
fbem-28215	115	3	the	the	DET
fbem-28215	115	4	indirect	indirect	ADJ
fbem-28215	115	5	effect	effect	NOUN
fbem-28215	115	6	,	,	PUNCT
fbem-28215	115	7	mediated	mediate	VERB
fbem-28215	115	8	by	by	ADP
fbem-28215	115	9	consumer	consumer	NOUN
fbem-28215	115	10	emotional	emotional	ADJ
fbem-28215	115	11	value	value	NOUN
fbem-28215	115	12	,	,	PUNCT
fbem-28215	115	13	has	have	VERB
fbem-28215	115	14	a	a	DET
fbem-28215	115	15	coefficient	coefficient	NOUN
fbem-28215	115	16	of	of	ADP
fbem-28215	115	17	0.880	0.880	NUM
fbem-28215	115	18	,	,	PUNCT
fbem-28215	115	19	which	which	PRON
fbem-28215	115	20	is	be	AUX
fbem-28215	115	21	significant	significant	ADJ
fbem-28215	115	22	with	with	ADP
fbem-28215	115	23	a	a	DET
fbem-28215	115	24	p	p	NOUN
fbem-28215	115	25	-	-	PUNCT
fbem-28215	115	26	value	value	NOUN
fbem-28215	115	27	of	of	ADP
fbem-28215	115	28	0.000	0.000	NUM
fbem-28215	115	29	.	.	PUNCT
fbem-28215	116	1	furthermore	furthermore	ADV
fbem-28215	116	2	,	,	PUNCT
fbem-28215	116	3	the	the	DET
fbem-28215	116	4	95	95	NUM
fbem-28215	116	5	%	%	NOUN
fbem-28215	116	6	confidence	confidence	NOUN
fbem-28215	116	7	interval	interval	NOUN
fbem-28215	116	8	excludes	exclude	VERB
fbem-28215	116	9	0	0	NUM
fbem-28215	116	10	,	,	PUNCT
fbem-28215	116	11	signifying	signify	VERB
fbem-28215	116	12	a	a	DET
fbem-28215	116	13	complete	complete	ADJ
fbem-28215	116	14	mediation	mediation	NOUN
fbem-28215	116	15	effect	effect	NOUN
fbem-28215	116	16	.	.	PUNCT
fbem-28215	117	1	table	table	NOUN
fbem-28215	117	2	6	6	NUM
fbem-28215	117	3	.	.	PUNCT
fbem-28215	117	4	model	model	NOUN
fbem-28215	117	5	one	one	NUM
fbem-28215	117	6	summary	summary	NOUN
fbem-28215	117	7	mediation	mediation	NOUN
fbem-28215	117	8	effect	effect	NOUN
fbem-28215	117	9	size	size	NOUN
fbem-28215	117	10	summary	summary	NOUN
fbem-28215	117	11	4.3.2	4.3.2	NOUN
fbem-28215	117	12	.	.	PUNCT
fbem-28215	117	13	model	model	NOUN
fbem-28215	117	14	two	two	NUM
fbem-28215	117	15	:	:	PUNCT
fbem-28215	117	16	ip	ip	ADJ
fbem-28215	117	17	/	/	SYM
fbem-28215	117	18	co	co	ADJ
fbem-28215	117	19	-	-	ADJ
fbem-28215	117	20	branded	brand	VERB
fbem-28215	117	21	brand	brand	NOUN
fbem-28215	117	22	scarcity	scarcity	NOUN
fbem-28215	117	23	→	→	SYM
fbem-28215	117	24	emotional	emotional	ADJ
fbem-28215	117	25	value	value	NOUN
fbem-28215	117	26	→	→	SYM
fbem-28215	117	27	consumer	consumer	NOUN
fbem-28215	117	28	purchase	purchase	NOUN
fbem-28215	117	29	intention	intention	NOUN
fbem-28215	117	30	(	(	PUNCT
fbem-28215	117	31	table	table	NOUN
fbem-28215	117	32	7	7	NUM
fbem-28215	117	33	)	)	PUNCT
fbem-28215	117	34	independent	independent	ADJ
fbem-28215	117	35	variable	variable	NOUN
fbem-28215	117	36	:	:	PUNCT
fbem-28215	117	37	ip	ip	ADJ
fbem-28215	117	38	/	/	SYM
fbem-28215	117	39	co	co	ADJ
fbem-28215	117	40	-	-	ADJ
fbem-28215	117	41	branded	brand	VERB
fbem-28215	117	42	brand	brand	NOUN
fbem-28215	117	43	scarcity	scarcity	NOUN
fbem-28215	117	44	mediating	mediate	VERB
fbem-28215	117	45	variable	variable	NOUN
fbem-28215	117	46	:	:	PUNCT
fbem-28215	117	47	emotional	emotional	ADJ
fbem-28215	117	48	value	value	NOUN
fbem-28215	117	49	dependent	dependent	ADJ
fbem-28215	117	50	variable	variable	NOUN
fbem-28215	117	51	:	:	PUNCT
fbem-28215	117	52	consumer	consumer	NOUN
fbem-28215	117	53	purchase	purchase	NOUN
fbem-28215	117	54	intention	intention	NOUN
fbem-28215	117	55	coefficients	coefficient	NOUN
fbem-28215	117	56	and	and	CCONJ
fbem-28215	117	57	significance	significance	NOUN
fbem-28215	117	58	:	:	PUNCT
fbem-28215	117	59	item	item	NOUN
fbem-28215	117	60	count	count	NOUN
fbem-28215	117	61	sample	sample	NOUN
fbem-28215	117	62	size	size	NOUN
fbem-28215	117	63	cronbach	cronbach	NOUN
fbem-28215	117	64	's	's	PART
fbem-28215	117	65	α	α	NOUN
fbem-28215	117	66	coefficient	coefficient	NOUN
fbem-28215	117	67	18	18	NUM
fbem-28215	117	68	100	100	NUM
fbem-28215	117	69	0.980	0.980	NUM
fbem-28215	117	70	kmo	kmo	NOUN
fbem-28215	117	71	value	value	NOUN
fbem-28215	117	72	bartlett	bartlett	PROPN
fbem-28215	117	73	's	's	PART
fbem-28215	117	74	test	test	NOUN
fbem-28215	117	75	of	of	ADP
fbem-28215	117	76	sphericity	sphericity	PROPN
fbem-28215	117	77	approximate	approximate	ADJ
fbem-28215	117	78	chisquare	chisquare	PROPN
fbem-28215	117	79	df	df	PROPN
fbem-28215	117	80	(	(	PUNCT
fbem-28215	117	81	degrees	degree	NOUN
fbem-28215	117	82	of	of	ADP
fbem-28215	117	83	freedom	freedom	NOUN
fbem-28215	117	84	)	)	PUNCT
fbem-28215	117	85	pvalue	pvalue	VERB
fbem-28215	117	86	0.952	0.952	NUM
fbem-28215	117	87	significant	significant	ADJ
fbem-28215	117	88	2665.184	2665.184	NUM
fbem-28215	117	89	153	153	NUM
fbem-28215	117	90	0.000	0.000	NUM
fbem-28215	117	91	popularity	popularity	NOUN
fbem-28215	117	92	of	of	ADP
fbem-28215	117	93	genshin	genshin	NOUN
fbem-28215	117	94	impact	impact	NOUN
fbem-28215	117	95	ip	ip	PRON
fbem-28215	117	96	co	co	ADJ
fbem-28215	117	97	-	-	ADJ
fbem-28215	117	98	branded	branded	ADJ
fbem-28215	117	99	brand	brand	NOUN
fbem-28215	117	100	scarcity	scarcity	NOUN
fbem-28215	117	101	of	of	ADP
fbem-28215	117	102	genshin	genshin	NOUN
fbem-28215	117	103	impact	impact	NOUN
fbem-28215	117	104	ip	ip	PRON
fbem-28215	117	105	co	co	ADJ
fbem-28215	117	106	-	-	ADJ
fbem-28215	117	107	branded	branded	ADJ
fbem-28215	117	108	brand	brand	NOUN
fbem-28215	117	109	consumer	consumer	NOUN
fbem-28215	117	110	purchase	purchase	NOUN
fbem-28215	117	111	intention	intention	NOUN
fbem-28215	117	112	0.788	0.788	NUM
fbem-28215	117	113	*	*	SYM
fbem-28215	117	114	*	*	PUNCT
fbem-28215	118	1	0.927	0.927	NUM
fbem-28215	118	2	*	*	PUNCT
fbem-28215	118	3	*	*	PUNCT
fbem-28215	118	4	item	item	NOUN
fbem-28215	118	5	test	test	NOUN
fbem-28215	118	6	conclusion	conclusion	NOUN
fbem-28215	118	7	total	total	ADJ
fbem-28215	118	8	effect	effect	NOUN
fbem-28215	118	9	(	(	PUNCT
fbem-28215	118	10	c	c	NOUN
fbem-28215	118	11	)	)	PUNCT
fbem-28215	118	12	indirect	indirect	ADJ
fbem-28215	118	13	effect	effect	NOUN
fbem-28215	118	14	(	(	PUNCT
fbem-28215	118	15	a*b	a*b	ADJ
fbem-28215	118	16	)	)	PUNCT
fbem-28215	118	17	direct	direct	ADJ
fbem-28215	118	18	effect	effect	NOUN
fbem-28215	118	19	(	(	PUNCT
fbem-28215	118	20	c	c	NOUN
fbem-28215	118	21	'	'	PUNCT
fbem-28215	118	22	)	)	PUNCT
fbem-28215	118	23	effect	effect	NOUN
fbem-28215	118	24	proportion	proportion	NOUN
fbem-28215	118	25	calculation	calculation	NOUN
fbem-28215	118	26	formula	formula	NOUN
fbem-28215	118	27	effect	effect	NOUN
fbem-28215	118	28	proportion	proportion	NOUN
fbem-28215	118	29	model	model	NOUN
fbem-28215	118	30	one	one	NUM
fbem-28215	118	31	full	full	ADJ
fbem-28215	118	32	mediation	mediation	NOUN
fbem-28215	118	33	0.901	0.901	NUM
fbem-28215	118	34	0.880	0.880	NUM
fbem-28215	118	35	0.022	0.022	NUM
fbem-28215	118	36	100	100	NUM
fbem-28215	118	37	%	%	NOUN
fbem-28215	118	38	23	23	NUM
fbem-28215	118	39	the	the	DET
fbem-28215	118	40	influence	influence	NOUN
fbem-28215	118	41	of	of	ADP
fbem-28215	118	42	scarcity	scarcity	NOUN
fbem-28215	118	43	in	in	ADP
fbem-28215	118	44	genshin	genshin	NOUN
fbem-28215	118	45	impact	impact	NOUN
fbem-28215	118	46	ip	ip	PRON
fbem-28215	118	47	co	co	ADJ
fbem-28215	118	48	-	-	ADJ
fbem-28215	118	49	branded	branded	ADJ
fbem-28215	118	50	brands	brand	NOUN
fbem-28215	118	51	on	on	ADP
fbem-28215	118	52	consumer	consumer	NOUN
fbem-28215	118	53	emotional	emotional	ADJ
fbem-28215	118	54	value	value	NOUN
fbem-28215	118	55	is	be	AUX
fbem-28215	118	56	quantified	quantify	VERB
fbem-28215	118	57	by	by	ADP
fbem-28215	118	58	a	a	DET
fbem-28215	118	59	coefficient	coefficient	NOUN
fbem-28215	118	60	of	of	ADP
fbem-28215	118	61	0.925	0.925	NUM
fbem-28215	118	62	,	,	PUNCT
fbem-28215	118	63	accompanied	accompany	VERB
fbem-28215	118	64	by	by	ADP
fbem-28215	118	65	a	a	DET
fbem-28215	118	66	t	t	NOUN
fbem-28215	118	67	-	-	PUNCT
fbem-28215	118	68	value	value	NOUN
fbem-28215	118	69	of	of	ADP
fbem-28215	118	70	24.483	24.483	NUM
fbem-28215	118	71	and	and	CCONJ
fbem-28215	118	72	a	a	DET
fbem-28215	118	73	p	p	NOUN
fbem-28215	118	74	-	-	PUNCT
fbem-28215	118	75	value	value	NOUN
fbem-28215	118	76	of	of	ADP
fbem-28215	118	77	0.000	0.000	NUM
fbem-28215	118	78	,	,	PUNCT
fbem-28215	118	79	indicating	indicate	VERB
fbem-28215	118	80	a	a	DET
fbem-28215	118	81	significantly	significantly	ADV
fbem-28215	118	82	positive	positive	ADJ
fbem-28215	118	83	effect	effect	NOUN
fbem-28215	118	84	.	.	PUNCT
fbem-28215	119	1	additionally	additionally	ADV
fbem-28215	119	2	,	,	PUNCT
fbem-28215	119	3	consumer	consumer	NOUN
fbem-28215	119	4	emotional	emotional	ADJ
fbem-28215	119	5	value	value	NOUN
fbem-28215	119	6	's	's	PART
fbem-28215	119	7	impact	impact	NOUN
fbem-28215	119	8	on	on	ADP
fbem-28215	119	9	purchase	purchase	NOUN
fbem-28215	119	10	intention	intention	NOUN
fbem-28215	119	11	is	be	AUX
fbem-28215	119	12	shown	show	VERB
fbem-28215	119	13	by	by	ADP
fbem-28215	119	14	a	a	DET
fbem-28215	119	15	coefficient	coefficient	NOUN
fbem-28215	119	16	of	of	ADP
fbem-28215	119	17	0.444	0.444	NUM
fbem-28215	119	18	,	,	PUNCT
fbem-28215	119	19	a	a	DET
fbem-28215	119	20	t	t	NOUN
fbem-28215	119	21	-	-	PUNCT
fbem-28215	119	22	value	value	NOUN
fbem-28215	119	23	of	of	ADP
fbem-28215	119	24	5.186	5.186	NUM
fbem-28215	119	25	,	,	PUNCT
fbem-28215	119	26	and	and	CCONJ
fbem-28215	119	27	a	a	DET
fbem-28215	119	28	p	p	NOUN
fbem-28215	119	29	-	-	PUNCT
fbem-28215	119	30	value	value	NOUN
fbem-28215	119	31	of	of	ADP
fbem-28215	119	32	0.000	0.000	NUM
fbem-28215	119	33	,	,	PUNCT
fbem-28215	119	34	further	far	ADV
fbem-28215	119	35	confirming	confirm	VERB
fbem-28215	119	36	a	a	DET
fbem-28215	119	37	strong	strong	ADJ
fbem-28215	119	38	positive	positive	ADJ
fbem-28215	119	39	influence	influence	NOUN
fbem-28215	119	40	.	.	PUNCT
fbem-28215	120	1	the	the	DET
fbem-28215	120	2	f	f	NOUN
fbem-28215	120	3	-	-	PUNCT
fbem-28215	120	4	value	value	NOUN
fbem-28215	120	5	for	for	ADP
fbem-28215	120	6	the	the	DET
fbem-28215	120	7	model	model	NOUN
fbem-28215	120	8	assessing	assess	VERB
fbem-28215	120	9	the	the	DET
fbem-28215	120	10	direct	direct	ADJ
fbem-28215	120	11	impact	impact	NOUN
fbem-28215	120	12	of	of	ADP
fbem-28215	120	13	genshin	genshin	NOUN
fbem-28215	120	14	impact	impact	NOUN
fbem-28215	120	15	ip	ip	PRON
fbem-28215	120	16	co	co	ADJ
fbem-28215	120	17	-	-	ADJ
fbem-28215	120	18	branded	branded	ADJ
fbem-28215	120	19	brand	brand	NOUN
fbem-28215	120	20	scarcity	scarcity	NOUN
fbem-28215	120	21	on	on	ADP
fbem-28215	120	22	consumer	consumer	NOUN
fbem-28215	120	23	purchase	purchase	NOUN
fbem-28215	120	24	intention	intention	NOUN
fbem-28215	120	25	is	be	AUX
fbem-28215	120	26	599.408	599.408	NUM
fbem-28215	120	27	,	,	PUNCT
fbem-28215	120	28	accompanied	accompany	VERB
fbem-28215	120	29	by	by	ADP
fbem-28215	120	30	a	a	DET
fbem-28215	120	31	p	p	NOUN
fbem-28215	120	32	-	-	PUNCT
fbem-28215	120	33	value	value	NOUN
fbem-28215	120	34	of	of	ADP
fbem-28215	120	35	0.000	0.000	NUM
fbem-28215	120	36	,	,	PUNCT
fbem-28215	120	37	signifying	signify	VERB
fbem-28215	120	38	a	a	DET
fbem-28215	120	39	highly	highly	ADV
fbem-28215	120	40	significant	significant	ADJ
fbem-28215	120	41	model	model	NOUN
fbem-28215	120	42	overall	overall	ADJ
fbem-28215	120	43	.	.	PUNCT
fbem-28215	121	1	upon	upon	SCONJ
fbem-28215	121	2	introducing	introduce	VERB
fbem-28215	121	3	consumer	consumer	NOUN
fbem-28215	121	4	emotional	emotional	ADJ
fbem-28215	121	5	value	value	NOUN
fbem-28215	121	6	as	as	ADP
fbem-28215	121	7	a	a	DET
fbem-28215	121	8	mediating	mediate	VERB
fbem-28215	121	9	variable	variable	NOUN
fbem-28215	121	10	,	,	PUNCT
fbem-28215	121	11	the	the	DET
fbem-28215	121	12	model	model	NOUN
fbem-28215	121	13	's	's	PART
fbem-28215	121	14	f	f	NOUN
fbem-28215	121	15	-	-	PUNCT
fbem-28215	121	16	value	value	NOUN
fbem-28215	121	17	decreases	decrease	VERB
fbem-28215	121	18	to	to	ADP
fbem-28215	121	19	392.329	392.329	NUM
fbem-28215	121	20	,	,	PUNCT
fbem-28215	121	21	while	while	SCONJ
fbem-28215	121	22	the	the	DET
fbem-28215	121	23	p	p	NOUN
fbem-28215	121	24	-	-	PUNCT
fbem-28215	121	25	value	value	NOUN
fbem-28215	121	26	remains	remain	VERB
fbem-28215	121	27	0.000	0.000	NUM
fbem-28215	121	28	,	,	PUNCT
fbem-28215	121	29	indicating	indicate	VERB
fbem-28215	121	30	that	that	SCONJ
fbem-28215	121	31	the	the	DET
fbem-28215	121	32	model	model	NOUN
fbem-28215	121	33	retains	retain	VERB
fbem-28215	121	34	its	its	PRON
fbem-28215	121	35	overall	overall	ADJ
fbem-28215	121	36	significance	significance	NOUN
fbem-28215	121	37	.	.	PUNCT
fbem-28215	122	1	analysis	analysis	NOUN
fbem-28215	122	2	of	of	ADP
fbem-28215	122	3	mediation	mediation	NOUN
fbem-28215	122	4	effect	effect	NOUN
fbem-28215	122	5	:	:	PUNCT
fbem-28215	122	6	the	the	DET
fbem-28215	122	7	coefficient	coefficient	NOUN
fbem-28215	122	8	for	for	ADP
fbem-28215	122	9	the	the	DET
fbem-28215	122	10	direct	direct	ADJ
fbem-28215	122	11	impact	impact	NOUN
fbem-28215	122	12	of	of	ADP
fbem-28215	122	13	scarcity	scarcity	NOUN
fbem-28215	122	14	in	in	ADP
fbem-28215	122	15	genshin	genshin	NOUN
fbem-28215	122	16	impact	impact	NOUN
fbem-28215	122	17	ip	ip	PRON
fbem-28215	122	18	co	co	ADJ
fbem-28215	122	19	-	-	ADJ
fbem-28215	122	20	branded	branded	ADJ
fbem-28215	122	21	brands	brand	NOUN
fbem-28215	122	22	on	on	ADP
fbem-28215	122	23	consumer	consumer	NOUN
fbem-28215	122	24	purchase	purchase	NOUN
fbem-28215	122	25	intention	intention	NOUN
fbem-28215	122	26	stands	stand	VERB
fbem-28215	122	27	at	at	ADP
fbem-28215	122	28	0.521	0.521	NUM
fbem-28215	122	29	,	,	PUNCT
fbem-28215	122	30	which	which	PRON
fbem-28215	122	31	is	be	AUX
fbem-28215	122	32	notably	notably	ADV
fbem-28215	122	33	significant	significant	ADJ
fbem-28215	122	34	with	with	ADP
fbem-28215	122	35	a	a	DET
fbem-28215	122	36	p	p	NOUN
fbem-28215	122	37	-	-	PUNCT
fbem-28215	122	38	value	value	NOUN
fbem-28215	122	39	of	of	ADP
fbem-28215	122	40	0.000	0.000	NUM
fbem-28215	122	41	.	.	PUNCT
fbem-28215	123	1	meanwhile	meanwhile	ADV
fbem-28215	123	2	,	,	PUNCT
fbem-28215	123	3	the	the	DET
fbem-28215	123	4	coefficient	coefficient	NOUN
fbem-28215	123	5	for	for	ADP
fbem-28215	123	6	the	the	DET
fbem-28215	123	7	indirect	indirect	ADJ
fbem-28215	123	8	effect	effect	NOUN
fbem-28215	123	9	,	,	PUNCT
fbem-28215	123	10	mediated	mediate	VERB
fbem-28215	123	11	by	by	ADP
fbem-28215	123	12	consumer	consumer	NOUN
fbem-28215	123	13	emotional	emotional	ADJ
fbem-28215	123	14	value	value	NOUN
fbem-28215	123	15	,	,	PUNCT
fbem-28215	123	16	is	be	AUX
fbem-28215	123	17	0.403	0.403	NUM
fbem-28215	123	18	.	.	PUNCT
fbem-28215	124	1	this	this	DET
fbem-28215	124	2	effect	effect	NOUN
fbem-28215	124	3	is	be	AUX
fbem-28215	124	4	also	also	ADV
fbem-28215	124	5	significant	significant	ADJ
fbem-28215	124	6	,	,	PUNCT
fbem-28215	124	7	evidenced	evidence	VERB
fbem-28215	124	8	by	by	ADP
fbem-28215	124	9	a	a	DET
fbem-28215	124	10	p	p	NOUN
fbem-28215	124	11	-	-	PUNCT
fbem-28215	124	12	value	value	NOUN
fbem-28215	124	13	of	of	ADP
fbem-28215	124	14	0.001	0.001	NUM
fbem-28215	124	15	,	,	PUNCT
fbem-28215	124	16	and	and	CCONJ
fbem-28215	124	17	the	the	DET
fbem-28215	124	18	95	95	NUM
fbem-28215	124	19	%	%	NOUN
fbem-28215	124	20	confidence	confidence	NOUN
fbem-28215	124	21	interval	interval	NOUN
fbem-28215	124	22	excludes	exclude	VERB
fbem-28215	124	23	0	0	NUM
fbem-28215	124	24	,	,	PUNCT
fbem-28215	124	25	thereby	thereby	ADV
fbem-28215	124	26	confirming	confirm	VERB
fbem-28215	124	27	a	a	DET
fbem-28215	124	28	partial	partial	ADJ
fbem-28215	124	29	mediation	mediation	NOUN
fbem-28215	124	30	effect	effect	NOUN
fbem-28215	124	31	.	.	PUNCT
fbem-28215	125	1	table	table	NOUN
fbem-28215	125	2	7	7	NUM
fbem-28215	125	3	.	.	PUNCT
fbem-28215	125	4	model	model	NOUN
fbem-28215	125	5	two	two	NUM
fbem-28215	125	6	mediation	mediation	NOUN
fbem-28215	125	7	effect	effect	NOUN
fbem-28215	125	8	size	size	NOUN
fbem-28215	125	9	summary	summary	NOUN
fbem-28215	125	10	4.3.3	4.3.3	NOUN
fbem-28215	125	11	.	.	PUNCT
fbem-28215	126	1	model	model	NOUN
fbem-28215	126	2	three	three	NUM
fbem-28215	126	3	:	:	PUNCT
fbem-28215	126	4	brand	brand	NOUN
fbem-28215	126	5	co	co	ADJ
fbem-28215	126	6	-	-	ADJ
fbem-28215	126	7	branded	branded	ADJ
fbem-28215	126	8	product	product	NOUN
fbem-28215	126	9	popularity	popularity	NOUN
fbem-28215	126	10	→	→	SYM
fbem-28215	126	11	perceived	perceive	VERB
fbem-28215	126	12	cost	cost	NOUN
fbem-28215	126	13	→	→	SYM
fbem-28215	126	14	consumer	consumer	NOUN
fbem-28215	126	15	purchase	purchase	NOUN
fbem-28215	126	16	intention	intention	NOUN
fbem-28215	126	17	(	(	PUNCT
fbem-28215	126	18	table	table	NOUN
fbem-28215	126	19	8)	8)	NUM
fbem-28215	126	20	independent	independent	ADJ
fbem-28215	126	21	variable	variable	NOUN
fbem-28215	126	22	:	:	PUNCT
fbem-28215	126	23	popularity	popularity	NOUN
fbem-28215	126	24	of	of	ADP
fbem-28215	126	25	brand	brand	NOUN
fbem-28215	126	26	co	co	ADJ
fbem-28215	126	27	-	-	ADJ
fbem-28215	126	28	branded	branded	ADJ
fbem-28215	126	29	products	product	NOUN
fbem-28215	126	30	mediating	mediate	VERB
fbem-28215	126	31	variable	variable	NOUN
fbem-28215	126	32	:	:	PUNCT
fbem-28215	126	33	perceived	perceive	VERB
fbem-28215	126	34	cost	cost	NOUN
fbem-28215	126	35	dependent	dependent	ADJ
fbem-28215	126	36	variable	variable	NOUN
fbem-28215	126	37	:	:	PUNCT
fbem-28215	126	38	consumer	consumer	NOUN
fbem-28215	126	39	purchase	purchase	NOUN
fbem-28215	126	40	intention	intention	NOUN
fbem-28215	126	41	coefficients	coefficient	NOUN
fbem-28215	126	42	and	and	CCONJ
fbem-28215	126	43	significance	significance	NOUN
fbem-28215	126	44	:	:	PUNCT
fbem-28215	126	45	the	the	DET
fbem-28215	126	46	coefficient	coefficient	NOUN
fbem-28215	126	47	measuring	measure	VERB
fbem-28215	126	48	the	the	DET
fbem-28215	126	49	effect	effect	NOUN
fbem-28215	126	50	of	of	ADP
fbem-28215	126	51	genshin	genshin	NOUN
fbem-28215	126	52	impact	impact	NOUN
fbem-28215	126	53	ip	ip	PRON
fbem-28215	126	54	co	co	ADJ
fbem-28215	126	55	-	-	ADJ
fbem-28215	126	56	branded	brand	VERB
fbem-28215	126	57	brand	brand	NOUN
fbem-28215	126	58	popularity	popularity	NOUN
fbem-28215	126	59	on	on	ADP
fbem-28215	126	60	consumer	consumer	NOUN
fbem-28215	126	61	perceived	perceive	VERB
fbem-28215	126	62	cost	cost	NOUN
fbem-28215	126	63	is	be	AUX
fbem-28215	126	64	0.901	0.901	NUM
fbem-28215	126	65	,	,	PUNCT
fbem-28215	126	66	supported	support	VERB
fbem-28215	126	67	by	by	ADP
fbem-28215	126	68	a	a	DET
fbem-28215	126	69	t	t	NOUN
fbem-28215	126	70	-	-	PUNCT
fbem-28215	126	71	value	value	NOUN
fbem-28215	126	72	of	of	ADP
fbem-28215	126	73	12.656	12.656	NUM
fbem-28215	126	74	and	and	CCONJ
fbem-28215	126	75	a	a	DET
fbem-28215	126	76	p	p	NOUN
fbem-28215	126	77	-	-	PUNCT
fbem-28215	126	78	value	value	NOUN
fbem-28215	126	79	of	of	ADP
fbem-28215	126	80	0.000	0.000	NUM
fbem-28215	126	81	,	,	PUNCT
fbem-28215	126	82	thereby	thereby	ADV
fbem-28215	126	83	demonstrating	demonstrate	VERB
fbem-28215	126	84	a	a	DET
fbem-28215	126	85	notably	notably	ADV
fbem-28215	126	86	positive	positive	ADJ
fbem-28215	126	87	influence	influence	NOUN
fbem-28215	126	88	.	.	PUNCT
fbem-28215	127	1	furthermore	furthermore	ADV
fbem-28215	127	2	,	,	PUNCT
fbem-28215	127	3	the	the	DET
fbem-28215	127	4	coefficient	coefficient	NOUN
fbem-28215	127	5	for	for	ADP
fbem-28215	127	6	the	the	DET
fbem-28215	127	7	influence	influence	NOUN
fbem-28215	127	8	of	of	ADP
fbem-28215	127	9	consumer	consumer	NOUN
fbem-28215	127	10	perceived	perceive	VERB
fbem-28215	127	11	cost	cost	NOUN
fbem-28215	127	12	on	on	ADP
fbem-28215	127	13	their	their	PRON
fbem-28215	127	14	purchase	purchase	NOUN
fbem-28215	127	15	intention	intention	NOUN
fbem-28215	127	16	is	be	AUX
fbem-28215	127	17	0.769	0.769	NUM
fbem-28215	127	18	,	,	PUNCT
fbem-28215	127	19	with	with	ADP
fbem-28215	127	20	a	a	DET
fbem-28215	127	21	tvalue	tvalue	NOUN
fbem-28215	127	22	of	of	ADP
fbem-28215	127	23	7.795	7.795	NUM
fbem-28215	127	24	and	and	CCONJ
fbem-28215	127	25	a	a	DET
fbem-28215	127	26	p	p	NOUN
fbem-28215	127	27	-	-	PUNCT
fbem-28215	127	28	value	value	NOUN
fbem-28215	127	29	of	of	ADP
fbem-28215	127	30	0.000	0.000	NUM
fbem-28215	127	31	,	,	PUNCT
fbem-28215	127	32	which	which	PRON
fbem-28215	127	33	also	also	ADV
fbem-28215	127	34	indicates	indicate	VERB
fbem-28215	127	35	a	a	DET
fbem-28215	127	36	significant	significant	ADJ
fbem-28215	127	37	positive	positive	ADJ
fbem-28215	127	38	effect	effect	NOUN
fbem-28215	127	39	.	.	PUNCT
fbem-28215	128	1	f	f	X
fbem-28215	128	2	-	-	PUNCT
fbem-28215	128	3	values	value	NOUN
fbem-28215	128	4	and	and	CCONJ
fbem-28215	128	5	p	p	NOUN
fbem-28215	128	6	-	-	PUNCT
fbem-28215	128	7	values	value	NOUN
fbem-28215	128	8	:	:	PUNCT
fbem-28215	128	9	the	the	DET
fbem-28215	128	10	f	f	NOUN
fbem-28215	128	11	-	-	PUNCT
fbem-28215	128	12	value	value	NOUN
fbem-28215	128	13	of	of	ADP
fbem-28215	128	14	the	the	DET
fbem-28215	128	15	model	model	NOUN
fbem-28215	128	16	,	,	PUNCT
fbem-28215	128	17	assessing	assess	VERB
fbem-28215	128	18	the	the	DET
fbem-28215	128	19	direct	direct	ADJ
fbem-28215	128	20	impact	impact	NOUN
fbem-28215	128	21	of	of	ADP
fbem-28215	128	22	genshin	genshin	NOUN
fbem-28215	128	23	impact	impact	NOUN
fbem-28215	128	24	ip	ip	DET
fbem-28215	128	25	co	co	ADJ
fbem-28215	128	26	-	-	ADJ
fbem-28215	128	27	branded	brand	VERB
fbem-28215	128	28	brand	brand	NOUN
fbem-28215	128	29	popularity	popularity	NOUN
fbem-28215	128	30	on	on	ADP
fbem-28215	128	31	consumer	consumer	NOUN
fbem-28215	128	32	purchase	purchase	NOUN
fbem-28215	128	33	intention	intention	NOUN
fbem-28215	128	34	,	,	PUNCT
fbem-28215	128	35	stands	stand	VERB
fbem-28215	128	36	at	at	ADP
fbem-28215	128	37	160.165	160.165	NUM
fbem-28215	128	38	,	,	PUNCT
fbem-28215	128	39	with	with	ADP
fbem-28215	128	40	a	a	DET
fbem-28215	128	41	p	p	NOUN
fbem-28215	128	42	-	-	PUNCT
fbem-28215	128	43	value	value	NOUN
fbem-28215	128	44	of	of	ADP
fbem-28215	128	45	0.000	0.000	NUM
fbem-28215	128	46	,	,	PUNCT
fbem-28215	128	47	signifying	signify	VERB
fbem-28215	128	48	that	that	SCONJ
fbem-28215	128	49	the	the	DET
fbem-28215	128	50	model	model	NOUN
fbem-28215	128	51	is	be	AUX
fbem-28215	128	52	highly	highly	ADV
fbem-28215	128	53	significant	significant	ADJ
fbem-28215	128	54	.	.	PUNCT
fbem-28215	129	1	upon	upon	SCONJ
fbem-28215	129	2	incorporating	incorporate	VERB
fbem-28215	129	3	consumer	consumer	NOUN
fbem-28215	129	4	perceived	perceive	VERB
fbem-28215	129	5	cost	cost	NOUN
fbem-28215	129	6	as	as	ADP
fbem-28215	129	7	a	a	DET
fbem-28215	129	8	mediator	mediator	NOUN
fbem-28215	129	9	,	,	PUNCT
fbem-28215	129	10	the	the	DET
fbem-28215	129	11	model	model	NOUN
fbem-28215	129	12	's	's	PART
fbem-28215	129	13	f	f	NOUN
fbem-28215	129	14	-	-	PUNCT
fbem-28215	129	15	value	value	NOUN
fbem-28215	129	16	rises	rise	VERB
fbem-28215	129	17	to	to	ADP
fbem-28215	129	18	247.327	247.327	NUM
fbem-28215	129	19	,	,	PUNCT
fbem-28215	129	20	while	while	SCONJ
fbem-28215	129	21	the	the	DET
fbem-28215	129	22	pvalue	pvalue	NOUN
fbem-28215	129	23	remains	remain	VERB
fbem-28215	129	24	at	at	ADP
fbem-28215	129	25	0.000	0.000	NUM
fbem-28215	129	26	,	,	PUNCT
fbem-28215	129	27	thereby	thereby	ADV
fbem-28215	129	28	affirming	affirm	VERB
fbem-28215	129	29	the	the	DET
fbem-28215	129	30	continued	continue	VERB
fbem-28215	129	31	overall	overall	ADJ
fbem-28215	129	32	significance	significance	NOUN
fbem-28215	129	33	of	of	ADP
fbem-28215	129	34	the	the	DET
fbem-28215	129	35	model	model	NOUN
fbem-28215	129	36	.	.	PUNCT
fbem-28215	130	1	mediation	mediation	NOUN
fbem-28215	130	2	effect	effect	NOUN
fbem-28215	130	3	analysis	analysis	NOUN
fbem-28215	130	4	:	:	PUNCT
fbem-28215	130	5	the	the	DET
fbem-28215	130	6	direct	direct	ADJ
fbem-28215	130	7	effect	effect	NOUN
fbem-28215	130	8	coefficient	coefficient	NOUN
fbem-28215	130	9	of	of	ADP
fbem-28215	130	10	the	the	DET
fbem-28215	130	11	popularity	popularity	NOUN
fbem-28215	130	12	of	of	ADP
fbem-28215	130	13	genshin	genshin	NOUN
fbem-28215	130	14	impact	impact	NOUN
fbem-28215	130	15	ip	ip	DET
fbem-28215	130	16	co	co	ADJ
fbem-28215	130	17	-	-	ADJ
fbem-28215	130	18	branded	branded	ADJ
fbem-28215	130	19	brand	brand	NOUN
fbem-28215	130	20	on	on	ADP
fbem-28215	130	21	consumer	consumer	NOUN
fbem-28215	130	22	purchase	purchase	NOUN
fbem-28215	130	23	intention	intention	NOUN
fbem-28215	130	24	is	be	AUX
fbem-28215	130	25	0.206	0.206	NUM
fbem-28215	130	26	,	,	PUNCT
fbem-28215	130	27	which	which	PRON
fbem-28215	130	28	is	be	AUX
fbem-28215	130	29	not	not	PART
fbem-28215	130	30	significant	significant	ADJ
fbem-28215	130	31	(	(	PUNCT
fbem-28215	130	32	p	p	NOUN
fbem-28215	130	33	-	-	PUNCT
fbem-28215	130	34	value	value	NOUN
fbem-28215	130	35	of	of	ADP
fbem-28215	130	36	0.053	0.053	NUM
fbem-28215	130	37	)	)	PUNCT
fbem-28215	130	38	.	.	PUNCT
fbem-28215	131	1	the	the	DET
fbem-28215	131	2	coefficient	coefficient	NOUN
fbem-28215	131	3	for	for	ADP
fbem-28215	131	4	the	the	DET
fbem-28215	131	5	indirect	indirect	ADJ
fbem-28215	131	6	effect	effect	NOUN
fbem-28215	131	7	,	,	PUNCT
fbem-28215	131	8	mediated	mediate	VERB
fbem-28215	131	9	through	through	ADP
fbem-28215	131	10	consumer	consumer	NOUN
fbem-28215	131	11	perceived	perceive	VERB
fbem-28215	131	12	cost	cost	NOUN
fbem-28215	131	13	,	,	PUNCT
fbem-28215	131	14	is	be	AUX
fbem-28215	131	15	0.695	0.695	NUM
fbem-28215	131	16	.	.	PUNCT
fbem-28215	132	1	this	this	DET
fbem-28215	132	2	effect	effect	NOUN
fbem-28215	132	3	is	be	AUX
fbem-28215	132	4	statistically	statistically	ADV
fbem-28215	132	5	significant	significant	ADJ
fbem-28215	132	6	with	with	ADP
fbem-28215	132	7	a	a	DET
fbem-28215	132	8	p	p	NOUN
fbem-28215	132	9	-	-	PUNCT
fbem-28215	132	10	value	value	NOUN
fbem-28215	132	11	of	of	ADP
fbem-28215	132	12	0.000	0.000	NUM
fbem-28215	132	13	,	,	PUNCT
fbem-28215	132	14	and	and	CCONJ
fbem-28215	132	15	the	the	DET
fbem-28215	132	16	95	95	NUM
fbem-28215	132	17	%	%	NOUN
fbem-28215	132	18	confidence	confidence	NOUN
fbem-28215	132	19	interval	interval	NOUN
fbem-28215	132	20	excludes	exclude	VERB
fbem-28215	132	21	zero	zero	NUM
fbem-28215	132	22	.	.	PUNCT
fbem-28215	133	1	this	this	DET
fbem-28215	133	2	result	result	NOUN
fbem-28215	133	3	suggests	suggest	VERB
fbem-28215	133	4	the	the	DET
fbem-28215	133	5	presence	presence	NOUN
fbem-28215	133	6	of	of	ADP
fbem-28215	133	7	a	a	DET
fbem-28215	133	8	complete	complete	ADJ
fbem-28215	133	9	mediation	mediation	NOUN
fbem-28215	133	10	effect	effect	NOUN
fbem-28215	133	11	.	.	PUNCT
fbem-28215	134	1	table	table	NOUN
fbem-28215	134	2	8	8	NUM
fbem-28215	134	3	.	.	PUNCT
fbem-28215	134	4	model	model	NOUN
fbem-28215	134	5	three	three	NUM
fbem-28215	134	6	summary	summary	NOUN
fbem-28215	134	7	mediation	mediation	NOUN
fbem-28215	134	8	effect	effect	NOUN
fbem-28215	134	9	size	size	NOUN
fbem-28215	134	10	summary	summary	NOUN
fbem-28215	134	11	4.3.4	4.3.4	NOUN
fbem-28215	134	12	.	.	PUNCT
fbem-28215	135	1	model	model	PROPN
fbem-28215	135	2	four	four	NUM
fbem-28215	135	3	:	:	PUNCT
fbem-28215	135	4	brand	brand	NOUN
fbem-28215	135	5	co	co	ADJ
fbem-28215	135	6	-	-	ADJ
fbem-28215	135	7	branded	branded	ADJ
fbem-28215	135	8	product	product	NOUN
fbem-28215	135	9	scarcity	scarcity	NOUN
fbem-28215	135	10	→	→	PUNCT
fbem-28215	135	11	perceived	perceive	VERB
fbem-28215	135	12	cost	cost	NOUN
fbem-28215	135	13	→	→	SYM
fbem-28215	135	14	consumer	consumer	NOUN
fbem-28215	135	15	purchase	purchase	NOUN
fbem-28215	135	16	intention	intention	NOUN
fbem-28215	135	17	(	(	PUNCT
fbem-28215	135	18	table	table	NOUN
fbem-28215	135	19	9	9	NUM
fbem-28215	135	20	)	)	PUNCT
fbem-28215	135	21	independent	independent	ADJ
fbem-28215	135	22	variable	variable	NOUN
fbem-28215	135	23	:	:	PUNCT
fbem-28215	135	24	scarcity	scarcity	NOUN
fbem-28215	135	25	of	of	ADP
fbem-28215	135	26	brand	brand	NOUN
fbem-28215	135	27	co	co	VERB
fbem-28215	135	28	-	-	ADJ
fbem-28215	135	29	branded	branded	ADJ
fbem-28215	135	30	products	product	NOUN
fbem-28215	135	31	mediating	mediate	VERB
fbem-28215	135	32	variable	variable	NOUN
fbem-28215	135	33	:	:	PUNCT
fbem-28215	135	34	perceived	perceive	VERB
fbem-28215	135	35	cost	cost	NOUN
fbem-28215	135	36	dependent	dependent	ADJ
fbem-28215	135	37	variable	variable	NOUN
fbem-28215	135	38	:	:	PUNCT
fbem-28215	135	39	consumer	consumer	NOUN
fbem-28215	135	40	purchase	purchase	NOUN
fbem-28215	135	41	intention	intention	NOUN
fbem-28215	135	42	coefficients	coefficient	NOUN
fbem-28215	135	43	and	and	CCONJ
fbem-28215	135	44	significance	significance	NOUN
fbem-28215	135	45	:	:	PUNCT
fbem-28215	135	46	the	the	DET
fbem-28215	135	47	coefficient	coefficient	NOUN
fbem-28215	135	48	representing	represent	VERB
fbem-28215	135	49	the	the	DET
fbem-28215	135	50	influence	influence	NOUN
fbem-28215	135	51	of	of	ADP
fbem-28215	135	52	scarcity	scarcity	NOUN
fbem-28215	135	53	in	in	ADP
fbem-28215	135	54	the	the	DET
fbem-28215	135	55	genshin	genshin	NOUN
fbem-28215	135	56	impact	impact	NOUN
fbem-28215	135	57	ip	ip	DET
fbem-28215	135	58	co	co	ADJ
fbem-28215	135	59	-	-	ADJ
fbem-28215	135	60	branded	branded	ADJ
fbem-28215	135	61	brand	brand	NOUN
fbem-28215	135	62	on	on	ADP
fbem-28215	135	63	consumer	consumer	NOUN
fbem-28215	135	64	perceived	perceive	VERB
fbem-28215	135	65	cost	cost	NOUN
fbem-28215	135	66	is	be	AUX
fbem-28215	135	67	0.925	0.925	NUM
fbem-28215	135	68	,	,	PUNCT
fbem-28215	135	69	accompanied	accompany	VERB
fbem-28215	135	70	by	by	ADP
fbem-28215	135	71	a	a	DET
fbem-28215	135	72	t	t	NOUN
fbem-28215	135	73	-	-	PUNCT
fbem-28215	135	74	value	value	NOUN
fbem-28215	135	75	of	of	ADP
fbem-28215	135	76	24.483	24.483	NUM
fbem-28215	135	77	and	and	CCONJ
fbem-28215	135	78	a	a	DET
fbem-28215	135	79	pvalue	pvalue	NOUN
fbem-28215	135	80	of	of	ADP
fbem-28215	135	81	0.000	0.000	NUM
fbem-28215	135	82	,	,	PUNCT
fbem-28215	135	83	signifying	signify	VERB
fbem-28215	135	84	a	a	DET
fbem-28215	135	85	notable	notable	ADJ
fbem-28215	135	86	positive	positive	ADJ
fbem-28215	135	87	impact	impact	NOUN
fbem-28215	135	88	.	.	PUNCT
fbem-28215	136	1	furthermore	furthermore	ADV
fbem-28215	136	2	,	,	PUNCT
fbem-28215	136	3	the	the	DET
fbem-28215	136	4	coefficient	coefficient	NOUN
fbem-28215	136	5	indicating	indicate	VERB
fbem-28215	136	6	the	the	DET
fbem-28215	136	7	effect	effect	NOUN
fbem-28215	136	8	of	of	ADP
fbem-28215	136	9	consumer	consumer	NOUN
fbem-28215	136	10	perceived	perceive	VERB
fbem-28215	136	11	cost	cost	NOUN
fbem-28215	136	12	on	on	ADP
fbem-28215	136	13	their	their	PRON
fbem-28215	136	14	purchase	purchase	NOUN
fbem-28215	136	15	intention	intention	NOUN
fbem-28215	136	16	is	be	AUX
fbem-28215	136	17	0.278	0.278	NUM
fbem-28215	136	18	,	,	PUNCT
fbem-28215	136	19	with	with	ADP
fbem-28215	136	20	a	a	DET
fbem-28215	136	21	tvalue	tvalue	NOUN
fbem-28215	136	22	of	of	ADP
fbem-28215	136	23	3.548	3.548	NUM
fbem-28215	136	24	and	and	CCONJ
fbem-28215	136	25	a	a	DET
fbem-28215	136	26	p	p	NOUN
fbem-28215	136	27	-	-	PUNCT
fbem-28215	136	28	value	value	NOUN
fbem-28215	136	29	of	of	ADP
fbem-28215	136	30	0.001	0.001	NUM
fbem-28215	136	31	,	,	PUNCT
fbem-28215	136	32	which	which	PRON
fbem-28215	136	33	also	also	ADV
fbem-28215	136	34	demonstrates	demonstrate	VERB
fbem-28215	136	35	a	a	DET
fbem-28215	136	36	significant	significant	ADJ
fbem-28215	136	37	positive	positive	ADJ
fbem-28215	136	38	relationship	relationship	NOUN
fbem-28215	136	39	.	.	PUNCT
fbem-28215	137	1	f	f	X
fbem-28215	137	2	-	-	PUNCT
fbem-28215	137	3	values	value	NOUN
fbem-28215	137	4	and	and	CCONJ
fbem-28215	137	5	p	p	NOUN
fbem-28215	137	6	-	-	PUNCT
fbem-28215	137	7	values	value	NOUN
fbem-28215	137	8	:	:	PUNCT
fbem-28215	137	9	the	the	DET
fbem-28215	137	10	model	model	NOUN
fbem-28215	137	11	's	's	PART
fbem-28215	137	12	f	f	NOUN
fbem-28215	137	13	-	-	PUNCT
fbem-28215	137	14	value	value	NOUN
fbem-28215	137	15	for	for	ADP
fbem-28215	137	16	assessing	assess	VERB
fbem-28215	137	17	the	the	DET
fbem-28215	137	18	direct	direct	ADJ
fbem-28215	137	19	impact	impact	NOUN
fbem-28215	137	20	of	of	ADP
fbem-28215	137	21	genshin	genshin	NOUN
fbem-28215	137	22	impact	impact	NOUN
fbem-28215	137	23	ip	ip	PRON
fbem-28215	137	24	co	co	ADJ
fbem-28215	137	25	-	-	ADJ
fbem-28215	137	26	branded	branded	ADJ
fbem-28215	137	27	brand	brand	NOUN
fbem-28215	137	28	scarcity	scarcity	NOUN
fbem-28215	137	29	on	on	ADP
fbem-28215	137	30	consumer	consumer	NOUN
fbem-28215	137	31	purchase	purchase	NOUN
fbem-28215	137	32	intention	intention	NOUN
fbem-28215	137	33	is	be	AUX
fbem-28215	137	34	599.408	599.408	NUM
fbem-28215	137	35	,	,	PUNCT
fbem-28215	137	36	and	and	CCONJ
fbem-28215	137	37	the	the	DET
fbem-28215	137	38	p	p	NOUN
fbem-28215	137	39	-	-	PUNCT
fbem-28215	137	40	value	value	NOUN
fbem-28215	137	41	is	be	AUX
fbem-28215	137	42	0.000	0.000	NUM
fbem-28215	137	43	,	,	PUNCT
fbem-28215	137	44	which	which	PRON
fbem-28215	137	45	demonstrates	demonstrate	VERB
fbem-28215	137	46	the	the	DET
fbem-28215	137	47	model	model	NOUN
fbem-28215	137	48	's	's	PART
fbem-28215	137	49	overall	overall	ADJ
fbem-28215	137	50	significance	significance	NOUN
fbem-28215	137	51	.	.	PUNCT
fbem-28215	138	1	including	include	VERB
fbem-28215	138	2	consumer	consumer	NOUN
fbem-28215	138	3	perceived	perceive	VERB
fbem-28215	138	4	cost	cost	NOUN
fbem-28215	138	5	as	as	ADP
fbem-28215	138	6	a	a	DET
fbem-28215	138	7	mediating	mediate	VERB
fbem-28215	138	8	variable	variable	ADJ
fbem-28215	138	9	results	result	NOUN
fbem-28215	138	10	in	in	ADP
fbem-28215	138	11	a	a	DET
fbem-28215	138	12	reduced	reduced	ADJ
fbem-28215	138	13	model	model	NOUN
fbem-28215	138	14	f	f	NOUN
fbem-28215	138	15	-	-	PUNCT
fbem-28215	138	16	value	value	NOUN
fbem-28215	138	17	of	of	ADP
fbem-28215	138	18	309.604	309.604	NUM
fbem-28215	138	19	,	,	PUNCT
fbem-28215	138	20	yet	yet	CCONJ
fbem-28215	138	21	the	the	DET
fbem-28215	138	22	p	p	ADJ
fbem-28215	138	23	-	-	PUNCT
fbem-28215	138	24	value	value	NOUN
fbem-28215	138	25	remains	remain	VERB
fbem-28215	138	26	at	at	ADP
fbem-28215	138	27	0.000	0.000	NUM
fbem-28215	138	28	,	,	PUNCT
fbem-28215	138	29	indicating	indicate	VERB
fbem-28215	138	30	that	that	SCONJ
fbem-28215	138	31	the	the	DET
fbem-28215	138	32	model	model	NOUN
fbem-28215	138	33	continues	continue	VERB
fbem-28215	138	34	to	to	PART
fbem-28215	138	35	be	be	AUX
fbem-28215	138	36	significantly	significantly	ADV
fbem-28215	138	37	valid	valid	ADJ
fbem-28215	138	38	overall	overall	ADJ
fbem-28215	138	39	.	.	PUNCT
fbem-28215	139	1	mediation	mediation	NOUN
fbem-28215	139	2	effect	effect	NOUN
fbem-28215	139	3	analysis	analysis	NOUN
fbem-28215	139	4	:	:	PUNCT
fbem-28215	139	5	the	the	DET
fbem-28215	139	6	direct	direct	ADJ
fbem-28215	139	7	effect	effect	NOUN
fbem-28215	139	8	coefficient	coefficient	NOUN
fbem-28215	139	9	of	of	ADP
fbem-28215	139	10	the	the	DET
fbem-28215	139	11	scarcity	scarcity	NOUN
fbem-28215	139	12	of	of	ADP
fbem-28215	139	13	the	the	DET
fbem-28215	139	14	genshin	genshin	NOUN
fbem-28215	139	15	impact	impact	NOUN
fbem-28215	139	16	ip	ip	DET
fbem-28215	139	17	co	co	ADJ
fbem-28215	139	18	-	-	ADJ
fbem-28215	139	19	branded	branded	ADJ
fbem-28215	139	20	brand	brand	NOUN
fbem-28215	139	21	on	on	ADP
fbem-28215	139	22	consumer	consumer	NOUN
fbem-28215	139	23	purchase	purchase	NOUN
fbem-28215	139	24	intention	intention	NOUN
fbem-28215	139	25	is	be	AUX
fbem-28215	139	26	0.699	0.699	NUM
fbem-28215	139	27	,	,	PUNCT
fbem-28215	139	28	significant	significant	ADJ
fbem-28215	139	29	(	(	PUNCT
fbem-28215	139	30	p	p	NOUN
fbem-28215	139	31	-	-	PUNCT
fbem-28215	139	32	value	value	NOUN
fbem-28215	139	33	of	of	ADP
fbem-28215	139	34	0.000	0.000	NUM
fbem-28215	139	35	)	)	PUNCT
fbem-28215	139	36	.	.	PUNCT
fbem-28215	140	1	the	the	DET
fbem-28215	140	2	coefficient	coefficient	NOUN
fbem-28215	140	3	for	for	ADP
fbem-28215	140	4	the	the	DET
fbem-28215	140	5	indirect	indirect	ADJ
fbem-28215	140	6	effect	effect	NOUN
fbem-28215	140	7	,	,	PUNCT
fbem-28215	140	8	mediated	mediate	VERB
fbem-28215	140	9	by	by	ADP
fbem-28215	140	10	consumer	consumer	NOUN
fbem-28215	140	11	perceived	perceive	VERB
fbem-28215	140	12	cost	cost	NOUN
fbem-28215	140	13	,	,	PUNCT
fbem-28215	140	14	is	be	AUX
fbem-28215	140	15	0.225	0.225	NUM
fbem-28215	140	16	and	and	CCONJ
fbem-28215	140	17	is	be	AUX
fbem-28215	140	18	significantly	significantly	ADV
fbem-28215	140	19	supported	support	VERB
fbem-28215	140	20	with	with	ADP
fbem-28215	140	21	a	a	DET
fbem-28215	140	22	p	p	NOUN
fbem-28215	140	23	-	-	PUNCT
fbem-28215	140	24	value	value	NOUN
fbem-28215	140	25	of	of	ADP
fbem-28215	140	26	0.028	0.028	NUM
fbem-28215	140	27	.	.	PUNCT
fbem-28215	141	1	additionally	additionally	ADV
fbem-28215	141	2	,	,	PUNCT
fbem-28215	141	3	the	the	DET
fbem-28215	141	4	95	95	NUM
fbem-28215	141	5	%	%	NOUN
fbem-28215	141	6	confidence	confidence	NOUN
fbem-28215	141	7	interval	interval	NOUN
fbem-28215	141	8	excludes	exclude	VERB
fbem-28215	141	9	0	0	NUM
fbem-28215	141	10	,	,	PUNCT
fbem-28215	141	11	confirming	confirm	VERB
fbem-28215	141	12	the	the	DET
fbem-28215	141	13	presence	presence	NOUN
fbem-28215	141	14	of	of	ADP
fbem-28215	141	15	a	a	DET
fbem-28215	141	16	partial	partial	ADJ
fbem-28215	141	17	mediation	mediation	NOUN
fbem-28215	141	18	effect	effect	NOUN
fbem-28215	141	19	.	.	PUNCT
fbem-28215	142	1	table	table	NOUN
fbem-28215	142	2	9	9	NUM
fbem-28215	142	3	.	.	PUNCT
fbem-28215	142	4	model	model	NOUN
fbem-28215	142	5	four	four	NUM
fbem-28215	142	6	summary	summary	NOUN
fbem-28215	142	7	mediation	mediation	NOUN
fbem-28215	142	8	effect	effect	NOUN
fbem-28215	142	9	size	size	NOUN
fbem-28215	142	10	summary	summary	NOUN
fbem-28215	142	11	item	item	NOUN
fbem-28215	142	12	test	test	NOUN
fbem-28215	142	13	conclusion	conclusion	NOUN
fbem-28215	142	14	total	total	ADJ
fbem-28215	142	15	effect	effect	NOUN
fbem-28215	142	16	(	(	PUNCT
fbem-28215	142	17	c	c	NOUN
fbem-28215	142	18	)	)	PUNCT
fbem-28215	142	19	indirect	indirect	ADJ
fbem-28215	142	20	effect	effect	NOUN
fbem-28215	142	21	(	(	PUNCT
fbem-28215	142	22	a*b	a*b	ADJ
fbem-28215	142	23	)	)	PUNCT
fbem-28215	142	24	direct	direct	ADJ
fbem-28215	142	25	effect	effect	NOUN
fbem-28215	142	26	(	(	PUNCT
fbem-28215	142	27	c	c	NOUN
fbem-28215	142	28	'	'	PUNCT
fbem-28215	142	29	)	)	PUNCT
fbem-28215	142	30	effect	effect	NOUN
fbem-28215	142	31	proportion	proportion	NOUN
fbem-28215	142	32	calculation	calculation	NOUN
fbem-28215	142	33	formula	formula	NOUN
fbem-28215	142	34	effect	effect	NOUN
fbem-28215	142	35	proportion	proportion	NOUN
fbem-28215	142	36	model	model	NOUN
fbem-28215	142	37	two	two	NUM
fbem-28215	142	38	partial	partial	ADJ
fbem-28215	142	39	mediation	mediation	NOUN
fbem-28215	142	40	0.925	0.925	NUM
fbem-28215	142	41	0.403	0.403	NUM
fbem-28215	142	42	0.521	0.521	NUM
fbem-28215	142	43	(	(	PUNCT
fbem-28215	142	44	a	a	PRON
fbem-28215	142	45	*	*	ADJ
fbem-28215	142	46	b	b	NOUN
fbem-28215	142	47	)	)	PUNCT
fbem-28215	142	48	/	/	PUNCT
fbem-28215	143	1	c	c	NOUN
fbem-28215	143	2	43.637	43.637	NUM
fbem-28215	143	3	%	%	NOUN
fbem-28215	143	4	item	item	NOUN
fbem-28215	143	5	test	test	NOUN
fbem-28215	143	6	conclusion	conclusion	NOUN
fbem-28215	143	7	total	total	ADJ
fbem-28215	143	8	effect	effect	NOUN
fbem-28215	143	9	(	(	PUNCT
fbem-28215	143	10	c	c	NOUN
fbem-28215	143	11	)	)	PUNCT
fbem-28215	143	12	indirect	indirect	ADJ
fbem-28215	143	13	effect	effect	NOUN
fbem-28215	143	14	(	(	PUNCT
fbem-28215	143	15	a*b	a*b	ADJ
fbem-28215	143	16	)	)	PUNCT
fbem-28215	143	17	direct	direct	ADJ
fbem-28215	143	18	effect	effect	NOUN
fbem-28215	143	19	(	(	PUNCT
fbem-28215	143	20	c	c	NOUN
fbem-28215	143	21	'	'	PUNCT
fbem-28215	143	22	)	)	PUNCT
fbem-28215	143	23	effect	effect	NOUN
fbem-28215	143	24	proportion	proportion	NOUN
fbem-28215	143	25	calculation	calculation	NOUN
fbem-28215	143	26	formula	formula	NOUN
fbem-28215	143	27	effect	effect	NOUN
fbem-28215	143	28	proportion	proportion	NOUN
fbem-28215	143	29	model	model	NOUN
fbem-28215	143	30	three	three	NUM
fbem-28215	143	31	full	full	ADJ
fbem-28215	143	32	mediation	mediation	NOUN
fbem-28215	143	33	0.901	0.901	NUM
fbem-28215	143	34	0.695	0.695	NUM
fbem-28215	143	35	0.206	0.206	NUM
fbem-28215	143	36	100	100	NUM
fbem-28215	143	37	%	%	NOUN
fbem-28215	143	38	item	item	NOUN
fbem-28215	143	39	test	test	NOUN
fbem-28215	143	40	conclusion	conclusion	NOUN
fbem-28215	143	41	total	total	ADJ
fbem-28215	143	42	effect	effect	NOUN
fbem-28215	143	43	(	(	PUNCT
fbem-28215	143	44	c	c	NOUN
fbem-28215	143	45	)	)	PUNCT
fbem-28215	143	46	indirect	indirect	ADJ
fbem-28215	143	47	effect	effect	NOUN
fbem-28215	143	48	(	(	PUNCT
fbem-28215	143	49	a*b	a*b	ADJ
fbem-28215	143	50	)	)	PUNCT
fbem-28215	143	51	direct	direct	ADJ
fbem-28215	143	52	effect	effect	NOUN
fbem-28215	143	53	(	(	PUNCT
fbem-28215	143	54	c	c	NOUN
fbem-28215	143	55	'	'	PUNCT
fbem-28215	143	56	)	)	PUNCT
fbem-28215	143	57	effect	effect	NOUN
fbem-28215	143	58	proportion	proportion	NOUN
fbem-28215	143	59	calculation	calculation	NOUN
fbem-28215	143	60	formula	formula	NOUN
fbem-28215	143	61	effect	effect	NOUN
fbem-28215	143	62	proportion	proportion	NOUN
fbem-28215	143	63	model	model	NOUN
fbem-28215	143	64	four	four	NUM
fbem-28215	143	65	partial	partial	ADJ
fbem-28215	143	66	mediation	mediation	NOUN
fbem-28215	143	67	0.925	0.925	NUM
fbem-28215	143	68	0.225	0.225	NUM
fbem-28215	143	69	0.699	0.699	NUM
fbem-28215	143	70	(	(	PUNCT
fbem-28215	143	71	a	a	PRON
fbem-28215	143	72	*	*	ADJ
fbem-28215	143	73	b	b	NOUN
fbem-28215	143	74	)	)	PUNCT
fbem-28215	143	75	/	/	PUNCT
fbem-28215	144	1	c	c	NOUN
fbem-28215	144	2	24.356	24.356	NUM
fbem-28215	144	3	%	%	NOUN
fbem-28215	144	4	24	24	NUM
fbem-28215	144	5	5	5	NUM
fbem-28215	144	6	.	.	PUNCT
fbem-28215	145	1	research	research	NOUN
fbem-28215	145	2	conclusions	conclusion	NOUN
fbem-28215	145	3	and	and	CCONJ
fbem-28215	145	4	future	future	ADJ
fbem-28215	145	5	prospects	prospect	NOUN
fbem-28215	145	6	5.1	5.1	NUM
fbem-28215	145	7	.	.	PUNCT
fbem-28215	146	1	research	research	NOUN
fbem-28215	146	2	conclusions	conclusion	NOUN
fbem-28215	146	3	the	the	DET
fbem-28215	146	4	mediation	mediation	NOUN
fbem-28215	146	5	effect	effect	NOUN
fbem-28215	146	6	test	test	NOUN
fbem-28215	146	7	has	have	AUX
fbem-28215	146	8	provided	provide	VERB
fbem-28215	146	9	us	we	PRON
fbem-28215	146	10	with	with	ADP
fbem-28215	146	11	a	a	DET
fbem-28215	146	12	new	new	ADJ
fbem-28215	146	13	perspective	perspective	NOUN
fbem-28215	146	14	for	for	ADP
fbem-28215	146	15	an	an	DET
fbem-28215	146	16	in	in	ADP
fbem-28215	146	17	-	-	PUNCT
fbem-28215	146	18	depth	depth	NOUN
fbem-28215	146	19	understanding	understanding	NOUN
fbem-28215	146	20	of	of	ADP
fbem-28215	146	21	consumer	consumer	NOUN
fbem-28215	146	22	behavior	behavior	NOUN
fbem-28215	146	23	.	.	PUNCT
fbem-28215	147	1	it	it	PRON
fbem-28215	147	2	reveals	reveal	VERB
fbem-28215	147	3	the	the	DET
fbem-28215	147	4	internal	internal	ADJ
fbem-28215	147	5	mechanisms	mechanism	NOUN
fbem-28215	147	6	by	by	ADP
fbem-28215	147	7	which	which	PRON
fbem-28215	147	8	popularity	popularity	NOUN
fbem-28215	147	9	and	and	CCONJ
fbem-28215	147	10	scarcity	scarcity	NOUN
fbem-28215	147	11	influence	influence	NOUN
fbem-28215	147	12	ip	ip	PRON
fbem-28215	147	13	identification	identification	NOUN
fbem-28215	147	14	and	and	CCONJ
fbem-28215	147	15	perceived	perceive	VERB
fbem-28215	147	16	cost	cost	NOUN
fbem-28215	147	17	,	,	PUNCT
fbem-28215	147	18	thereby	thereby	ADV
fbem-28215	147	19	affecting	affect	VERB
fbem-28215	147	20	consumer	consumer	NOUN
fbem-28215	147	21	purchase	purchase	NOUN
fbem-28215	147	22	intention	intention	NOUN
fbem-28215	147	23	.	.	PUNCT
fbem-28215	148	1	these	these	DET
fbem-28215	148	2	findings	finding	NOUN
fbem-28215	148	3	are	be	AUX
fbem-28215	148	4	of	of	ADP
fbem-28215	148	5	significant	significant	ADJ
fbem-28215	148	6	guidance	guidance	NOUN
fbem-28215	148	7	for	for	ADP
fbem-28215	148	8	brands	brand	NOUN
fbem-28215	148	9	to	to	PART
fbem-28215	148	10	formulate	formulate	VERB
fbem-28215	148	11	effective	effective	ADJ
fbem-28215	148	12	market	market	NOUN
fbem-28215	148	13	strategies	strategy	NOUN
fbem-28215	148	14	,	,	PUNCT
fbem-28215	148	15	helping	help	VERB
fbem-28215	148	16	them	they	PRON
fbem-28215	148	17	to	to	PART
fbem-28215	148	18	better	well	ADV
fbem-28215	148	19	meet	meet	VERB
fbem-28215	148	20	consumer	consumer	NOUN
fbem-28215	148	21	needs	need	NOUN
fbem-28215	148	22	,	,	PUNCT
fbem-28215	148	23	enhance	enhance	VERB
fbem-28215	148	24	brand	brand	NOUN
fbem-28215	148	25	value	value	NOUN
fbem-28215	148	26	,	,	PUNCT
fbem-28215	148	27	and	and	CCONJ
fbem-28215	148	28	stand	stand	VERB
fbem-28215	148	29	out	out	ADP
fbem-28215	148	30	in	in	ADP
fbem-28215	148	31	the	the	DET
fbem-28215	148	32	competitive	competitive	ADJ
fbem-28215	148	33	market	market	NOUN
fbem-28215	148	34	.	.	PUNCT
fbem-28215	149	1	through	through	ADP
fbem-28215	149	2	the	the	DET
fbem-28215	149	3	mediation	mediation	NOUN
fbem-28215	149	4	effect	effect	NOUN
fbem-28215	149	5	test	test	NOUN
fbem-28215	149	6	,	,	PUNCT
fbem-28215	149	7	we	we	PRON
fbem-28215	149	8	can	can	AUX
fbem-28215	149	9	not	not	PART
fbem-28215	149	10	only	only	ADV
fbem-28215	149	11	identify	identify	VERB
fbem-28215	149	12	the	the	DET
fbem-28215	149	13	key	key	ADJ
fbem-28215	149	14	factors	factor	NOUN
fbem-28215	149	15	affecting	affect	VERB
fbem-28215	149	16	consumer	consumer	NOUN
fbem-28215	149	17	purchase	purchase	NOUN
fbem-28215	149	18	intention	intention	NOUN
fbem-28215	149	19	but	but	CCONJ
fbem-28215	149	20	also	also	ADV
fbem-28215	149	21	understand	understand	VERB
fbem-28215	149	22	how	how	SCONJ
fbem-28215	149	23	these	these	DET
fbem-28215	149	24	factors	factor	NOUN
fbem-28215	149	25	play	play	VERB
fbem-28215	149	26	a	a	DET
fbem-28215	149	27	role	role	NOUN
fbem-28215	149	28	through	through	ADP
fbem-28215	149	29	mediating	mediate	VERB
fbem-28215	149	30	variables	variable	NOUN
fbem-28215	149	31	.	.	PUNCT
fbem-28215	150	1	this	this	PRON
fbem-28215	150	2	is	be	AUX
fbem-28215	150	3	a	a	DET
fbem-28215	150	4	valuable	valuable	ADJ
fbem-28215	150	5	insight	insight	NOUN
fbem-28215	150	6	for	for	ADP
fbem-28215	150	7	brands	brand	NOUN
fbem-28215	150	8	,	,	PUNCT
fbem-28215	150	9	which	which	PRON
fbem-28215	150	10	can	can	AUX
fbem-28215	150	11	help	help	VERB
fbem-28215	150	12	them	they	PRON
fbem-28215	150	13	more	more	ADV
fbem-28215	150	14	accurately	accurately	ADV
fbem-28215	150	15	position	position	VERB
fbem-28215	150	16	their	their	PRON
fbem-28215	150	17	market	market	NOUN
fbem-28215	150	18	strategies	strategy	NOUN
fbem-28215	150	19	and	and	CCONJ
fbem-28215	150	20	more	more	ADV
fbem-28215	150	21	effectively	effectively	ADV
fbem-28215	150	22	stimulate	stimulate	VERB
fbem-28215	150	23	consumer	consumer	NOUN
fbem-28215	150	24	purchasing	purchasing	NOUN
fbem-28215	150	25	behavior	behavior	NOUN
fbem-28215	150	26	.	.	PUNCT
fbem-28215	151	1	through	through	ADP
fbem-28215	151	2	the	the	DET
fbem-28215	151	3	in	in	ADP
fbem-28215	151	4	-	-	PUNCT
fbem-28215	151	5	depth	depth	NOUN
fbem-28215	151	6	analysis	analysis	NOUN
fbem-28215	151	7	of	of	ADP
fbem-28215	151	8	this	this	DET
fbem-28215	151	9	study	study	NOUN
fbem-28215	151	10	,	,	PUNCT
fbem-28215	151	11	we	we	PRON
fbem-28215	151	12	have	have	AUX
fbem-28215	151	13	reached	reach	VERB
fbem-28215	151	14	important	important	ADJ
fbem-28215	151	15	conclusions	conclusion	NOUN
fbem-28215	151	16	about	about	ADP
fbem-28215	151	17	the	the	DET
fbem-28215	151	18	impact	impact	NOUN
fbem-28215	151	19	of	of	ADP
fbem-28215	151	20	genshin	genshin	NOUN
fbem-28215	151	21	impact	impact	NOUN
fbem-28215	151	22	ip	ip	DET
fbem-28215	151	23	co	co	ADJ
fbem-28215	151	24	-	-	ADJ
fbem-28215	151	25	branded	branded	ADJ
fbem-28215	151	26	products	product	NOUN
fbem-28215	151	27	on	on	ADP
fbem-28215	151	28	consumer	consumer	NOUN
fbem-28215	151	29	purchase	purchase	NOUN
fbem-28215	151	30	intention	intention	NOUN
fbem-28215	151	31	.	.	PUNCT
fbem-28215	152	1	first	first	ADV
fbem-28215	152	2	,	,	PUNCT
fbem-28215	152	3	the	the	DET
fbem-28215	152	4	popularity	popularity	NOUN
fbem-28215	152	5	and	and	CCONJ
fbem-28215	152	6	brand	brand	NOUN
fbem-28215	152	7	trust	trust	NOUN
fbem-28215	152	8	of	of	ADP
fbem-28215	152	9	genshin	genshin	PROPN
fbem-28215	152	10	impact	impact	NOUN
fbem-28215	152	11	ip	ip	NOUN
fbem-28215	152	12	significantly	significantly	ADV
fbem-28215	152	13	enhance	enhance	VERB
fbem-28215	152	14	consumer	consumer	NOUN
fbem-28215	152	15	purchase	purchase	NOUN
fbem-28215	152	16	intention	intention	NOUN
fbem-28215	152	17	.	.	PUNCT
fbem-28215	153	1	consumers	consumer	NOUN
fbem-28215	153	2	tend	tend	VERB
fbem-28215	153	3	to	to	PART
fbem-28215	153	4	trust	trust	VERB
fbem-28215	153	5	and	and	CCONJ
fbem-28215	153	6	repurchase	repurchase	VERB
fbem-28215	153	7	brands	brand	NOUN
fbem-28215	153	8	they	they	PRON
fbem-28215	153	9	are	be	AUX
fbem-28215	153	10	familiar	familiar	ADJ
fbem-28215	153	11	with	with	ADP
fbem-28215	153	12	and	and	CCONJ
fbem-28215	153	13	trust	trust	NOUN
fbem-28215	153	14	.	.	PUNCT
fbem-28215	154	1	second	second	ADJ
fbem-28215	154	2	,	,	PUNCT
fbem-28215	154	3	scarcity	scarcity	NOUN
fbem-28215	154	4	marketing	marketing	NOUN
fbem-28215	154	5	strategies	strategy	NOUN
fbem-28215	154	6	have	have	AUX
fbem-28215	154	7	successfully	successfully	ADV
fbem-28215	154	8	stimulated	stimulate	VERB
fbem-28215	154	9	consumer	consumer	NOUN
fbem-28215	154	10	purchasing	purchasing	NOUN
fbem-28215	154	11	desire	desire	NOUN
fbem-28215	154	12	by	by	ADP
fbem-28215	154	13	adding	add	VERB
fbem-28215	154	14	time	time	NOUN
fbem-28215	154	15	-	-	PUNCT
fbem-28215	154	16	limited	limit	VERB
fbem-28215	154	17	or	or	CCONJ
fbem-28215	154	18	limited	limited	ADJ
fbem-28215	154	19	quantity	quantity	NOUN
fbem-28215	154	20	characteristics	characteristic	NOUN
fbem-28215	154	21	to	to	ADP
fbem-28215	154	22	products	product	NOUN
fbem-28215	154	23	,	,	PUNCT
fbem-28215	154	24	enhancing	enhance	VERB
fbem-28215	154	25	the	the	DET
fbem-28215	154	26	perceived	perceive	VERB
fbem-28215	154	27	value	value	NOUN
fbem-28215	154	28	of	of	ADP
fbem-28215	154	29	the	the	DET
fbem-28215	154	30	products	product	NOUN
fbem-28215	154	31	.	.	PUNCT
fbem-28215	155	1	in	in	ADP
fbem-28215	155	2	addition	addition	NOUN
fbem-28215	155	3	,	,	PUNCT
fbem-28215	155	4	the	the	DET
fbem-28215	155	5	emotional	emotional	ADJ
fbem-28215	155	6	value	value	NOUN
fbem-28215	155	7	and	and	CCONJ
fbem-28215	155	8	cultural	cultural	ADJ
fbem-28215	155	9	identification	identification	NOUN
fbem-28215	155	10	of	of	ADP
fbem-28215	155	11	genshin	genshin	NOUN
fbem-28215	155	12	impact	impact	NOUN
fbem-28215	155	13	ip	ip	PRON
fbem-28215	155	14	co	co	ADJ
fbem-28215	155	15	-	-	ADJ
fbem-28215	155	16	branded	branded	ADJ
fbem-28215	155	17	products	product	NOUN
fbem-28215	155	18	are	be	AUX
fbem-28215	155	19	also	also	ADV
fbem-28215	155	20	key	key	ADJ
fbem-28215	155	21	factors	factor	NOUN
fbem-28215	155	22	in	in	ADP
fbem-28215	155	23	attracting	attract	VERB
fbem-28215	155	24	consumers	consumer	NOUN
fbem-28215	155	25	.	.	PUNCT
fbem-28215	156	1	consumers	consumer	NOUN
fbem-28215	156	2	are	be	AUX
fbem-28215	156	3	not	not	PART
fbem-28215	156	4	only	only	ADV
fbem-28215	156	5	purchasing	purchase	VERB
fbem-28215	156	6	products	product	NOUN
fbem-28215	156	7	but	but	CCONJ
fbem-28215	156	8	also	also	ADV
fbem-28215	156	9	seeking	seek	VERB
fbem-28215	156	10	emotional	emotional	ADJ
fbem-28215	156	11	satisfaction	satisfaction	NOUN
fbem-28215	156	12	and	and	CCONJ
fbem-28215	156	13	cultural	cultural	ADJ
fbem-28215	156	14	identification	identification	NOUN
fbem-28215	156	15	.	.	PUNCT
fbem-28215	157	1	consumer	consumer	NOUN
fbem-28215	157	2	purchase	purchase	NOUN
fbem-28215	157	3	intention	intention	NOUN
fbem-28215	157	4	is	be	AUX
fbem-28215	157	5	adversely	adversely	ADV
fbem-28215	157	6	affected	affect	VERB
fbem-28215	157	7	by	by	ADP
fbem-28215	157	8	perceived	perceive	VERB
fbem-28215	157	9	cost	cost	NOUN
fbem-28215	157	10	;	;	PUNCT
fbem-28215	157	11	when	when	SCONJ
fbem-28215	157	12	perceived	perceive	VERB
fbem-28215	157	13	cost	cost	NOUN
fbem-28215	157	14	is	be	AUX
fbem-28215	157	15	high	high	ADJ
fbem-28215	157	16	,	,	PUNCT
fbem-28215	157	17	it	it	PRON
fbem-28215	157	18	elevates	elevate	VERB
fbem-28215	157	19	the	the	DET
fbem-28215	157	20	hurdles	hurdle	NOUN
fbem-28215	157	21	to	to	PART
fbem-28215	157	22	making	make	VERB
fbem-28215	157	23	a	a	DET
fbem-28215	157	24	purchase	purchase	NOUN
fbem-28215	157	25	and	and	CCONJ
fbem-28215	157	26	diminishes	diminish	VERB
fbem-28215	157	27	the	the	DET
fbem-28215	157	28	consumers	consumer	NOUN
fbem-28215	157	29	'	'	PART
fbem-28215	157	30	desire	desire	NOUN
fbem-28215	157	31	to	to	PART
fbem-28215	157	32	buy	buy	VERB
fbem-28215	157	33	.	.	PUNCT
fbem-28215	158	1	therefore	therefore	ADV
fbem-28215	158	2	,	,	PUNCT
fbem-28215	158	3	brands	brand	NOUN
fbem-28215	158	4	should	should	AUX
fbem-28215	158	5	strive	strive	VERB
fbem-28215	158	6	to	to	PART
fbem-28215	158	7	reduce	reduce	VERB
fbem-28215	158	8	the	the	DET
fbem-28215	158	9	perceived	perceive	VERB
fbem-28215	158	10	cost	cost	NOUN
fbem-28215	158	11	for	for	ADP
fbem-28215	158	12	consumers	consumer	NOUN
fbem-28215	158	13	and	and	CCONJ
fbem-28215	158	14	improve	improve	VERB
fbem-28215	158	15	the	the	DET
fbem-28215	158	16	convenience	convenience	NOUN
fbem-28215	158	17	of	of	ADP
fbem-28215	158	18	purchase	purchase	NOUN
fbem-28215	158	19	.	.	PUNCT
fbem-28215	159	1	the	the	DET
fbem-28215	159	2	ease	ease	NOUN
fbem-28215	159	3	of	of	ADP
fbem-28215	159	4	accessing	access	VERB
fbem-28215	159	5	information	information	NOUN
fbem-28215	159	6	coupled	couple	VERB
fbem-28215	159	7	with	with	ADP
fbem-28215	159	8	the	the	DET
fbem-28215	159	9	dissemination	dissemination	NOUN
fbem-28215	159	10	of	of	ADP
fbem-28215	159	11	favorable	favorable	ADJ
fbem-28215	159	12	word	word	NOUN
fbem-28215	159	13	-	-	PUNCT
fbem-28215	159	14	of	of	ADP
fbem-28215	159	15	-	-	PUNCT
fbem-28215	159	16	mouth	mouth	NOUN
fbem-28215	159	17	significantly	significantly	ADV
fbem-28215	159	18	enhances	enhance	VERB
fbem-28215	159	19	consumer	consumer	NOUN
fbem-28215	159	20	purchase	purchase	NOUN
fbem-28215	159	21	intention	intention	NOUN
fbem-28215	159	22	.	.	PUNCT
fbem-28215	160	1	consumers	consumer	NOUN
fbem-28215	160	2	are	be	AUX
fbem-28215	160	3	more	more	ADV
fbem-28215	160	4	likely	likely	ADJ
fbem-28215	160	5	to	to	PART
fbem-28215	160	6	recommend	recommend	VERB
fbem-28215	160	7	products	product	NOUN
fbem-28215	160	8	that	that	PRON
fbem-28215	160	9	they	they	PRON
fbem-28215	160	10	find	find	VERB
fbem-28215	160	11	easy	easy	ADJ
fbem-28215	160	12	to	to	PART
fbem-28215	160	13	obtain	obtain	VERB
fbem-28215	160	14	information	information	NOUN
fbem-28215	160	15	about	about	ADP
fbem-28215	160	16	and	and	CCONJ
fbem-28215	160	17	have	have	AUX
fbem-28215	160	18	had	have	VERB
fbem-28215	160	19	positive	positive	ADJ
fbem-28215	160	20	experiences	experience	NOUN
fbem-28215	160	21	with	with	ADP
fbem-28215	160	22	.	.	PUNCT
fbem-28215	161	1	moreover	moreover	ADV
fbem-28215	161	2	,	,	PUNCT
fbem-28215	161	3	consumers	consumer	NOUN
fbem-28215	161	4	'	'	PART
fbem-28215	161	5	willingness	willingness	NOUN
fbem-28215	161	6	to	to	PART
fbem-28215	161	7	continue	continue	VERB
fbem-28215	161	8	purchasing	purchase	VERB
fbem-28215	161	9	and	and	CCONJ
fbem-28215	161	10	to	to	PART
fbem-28215	161	11	give	give	VERB
fbem-28215	161	12	priority	priority	NOUN
fbem-28215	161	13	to	to	ADP
fbem-28215	161	14	the	the	DET
fbem-28215	161	15	same	same	ADJ
fbem-28215	161	16	type	type	NOUN
fbem-28215	161	17	of	of	ADP
fbem-28215	161	18	product	product	NOUN
fbem-28215	161	19	indicates	indicate	VERB
fbem-28215	161	20	the	the	DET
fbem-28215	161	21	potential	potential	NOUN
fbem-28215	161	22	of	of	ADP
fbem-28215	161	23	the	the	DET
fbem-28215	161	24	brand	brand	NOUN
fbem-28215	161	25	in	in	ADP
fbem-28215	161	26	establishing	establish	VERB
fbem-28215	161	27	long	long	ADJ
fbem-28215	161	28	-	-	PUNCT
fbem-28215	161	29	term	term	NOUN
fbem-28215	161	30	customer	customer	NOUN
fbem-28215	161	31	relationships	relationship	NOUN
fbem-28215	161	32	.	.	PUNCT
fbem-28215	162	1	5.2	5.2	NUM
fbem-28215	162	2	.	.	PUNCT
fbem-28215	162	3	research	research	NOUN
fbem-28215	162	4	limitations	limitation	NOUN
fbem-28215	162	5	and	and	CCONJ
fbem-28215	162	6	future	future	ADJ
fbem-28215	162	7	prospects	prospect	NOUN
fbem-28215	162	8	brands	brand	NOUN
fbem-28215	162	9	should	should	AUX
fbem-28215	162	10	fully	fully	ADV
fbem-28215	162	11	utilize	utilize	VERB
fbem-28215	162	12	these	these	DET
fbem-28215	162	13	findings	finding	NOUN
fbem-28215	162	14	to	to	PART
fbem-28215	162	15	optimize	optimize	VERB
fbem-28215	162	16	market	market	NOUN
fbem-28215	162	17	strategies	strategy	NOUN
fbem-28215	162	18	to	to	PART
fbem-28215	162	19	meet	meet	VERB
fbem-28215	162	20	consumer	consumer	NOUN
fbem-28215	162	21	needs	need	NOUN
fbem-28215	162	22	and	and	CCONJ
fbem-28215	162	23	enhance	enhance	VERB
fbem-28215	162	24	brand	brand	NOUN
fbem-28215	162	25	value	value	NOUN
fbem-28215	162	26	.	.	PUNCT
fbem-28215	163	1	to	to	PART
fbem-28215	163	2	secure	secure	VERB
fbem-28215	163	3	the	the	DET
fbem-28215	163	4	enduring	endure	VERB
fbem-28215	163	5	success	success	NOUN
fbem-28215	163	6	of	of	ADP
fbem-28215	163	7	a	a	DET
fbem-28215	163	8	brand	brand	NOUN
fbem-28215	163	9	,	,	PUNCT
fbem-28215	163	10	ongoing	ongoing	ADJ
fbem-28215	163	11	consumer	consumer	NOUN
fbem-28215	163	12	education	education	NOUN
fbem-28215	163	13	and	and	CCONJ
fbem-28215	163	14	thorough	thorough	ADJ
fbem-28215	163	15	market	market	NOUN
fbem-28215	163	16	research	research	NOUN
fbem-28215	163	17	are	be	AUX
fbem-28215	163	18	crucial	crucial	ADJ
fbem-28215	163	19	.	.	PUNCT
fbem-28215	164	1	by	by	ADP
fbem-28215	164	2	gaining	gain	VERB
fbem-28215	164	3	an	an	DET
fbem-28215	164	4	in	in	ADP
fbem-28215	164	5	-	-	PUNCT
fbem-28215	164	6	depth	depth	NOUN
fbem-28215	164	7	understanding	understanding	NOUN
fbem-28215	164	8	of	of	ADP
fbem-28215	164	9	consumer	consumer	NOUN
fbem-28215	164	10	behavior	behavior	NOUN
fbem-28215	164	11	,	,	PUNCT
fbem-28215	164	12	genshin	genshin	NOUN
fbem-28215	164	13	impact	impact	NOUN
fbem-28215	164	14	ip	ip	VERB
fbem-28215	164	15	co	co	ADJ
fbem-28215	164	16	-	-	ADJ
fbem-28215	164	17	branded	branded	ADJ
fbem-28215	164	18	products	product	NOUN
fbem-28215	164	19	can	can	AUX
fbem-28215	164	20	differentiate	differentiate	VERB
fbem-28215	164	21	themselves	themselves	PRON
fbem-28215	164	22	in	in	ADP
fbem-28215	164	23	a	a	DET
fbem-28215	164	24	competitive	competitive	ADJ
fbem-28215	164	25	marketplace	marketplace	NOUN
fbem-28215	164	26	and	and	CCONJ
fbem-28215	164	27	attain	attain	VERB
fbem-28215	164	28	continuous	continuous	ADJ
fbem-28215	164	29	growth	growth	NOUN
fbem-28215	164	30	and	and	CCONJ
fbem-28215	164	31	development	development	NOUN
fbem-28215	164	32	.	.	PUNCT
fbem-28215	165	1	references	reference	NOUN
fbem-28215	165	2	[	[	X
fbem-28215	165	3	1	1	NUM
fbem-28215	165	4	]	]	X
fbem-28215	165	5	deng	deng	PROPN
fbem-28215	165	6	,	,	PUNCT
fbem-28215	165	7	h.	h.	PROPN
fbem-28215	165	8	j.	j.	PROPN
fbem-28215	165	9	(	(	PUNCT
fbem-28215	165	10	2021	2021	NUM
fbem-28215	165	11	)	)	PUNCT
fbem-28215	165	12	.	.	PUNCT
fbem-28215	166	1	riding	ride	VERB
fbem-28215	166	2	the	the	DET
fbem-28215	166	3	wave	wave	NOUN
fbem-28215	166	4	of	of	ADP
fbem-28215	166	5	national	national	ADJ
fbem-28215	166	6	trend	trend	NOUN
fbem-28215	166	7	,	,	PUNCT
fbem-28215	166	8	which	which	PRON
fbem-28215	166	9	ips	ip	NOUN
fbem-28215	166	10	are	be	AUX
fbem-28215	166	11	brands	brand	NOUN
fbem-28215	166	12	collaborating	collaborate	VERB
fbem-28215	166	13	with	with	ADP
fbem-28215	166	14	for	for	ADP
fbem-28215	166	15	co	co	NOUN
fbem-28215	166	16	-	-	NOUN
fbem-28215	166	17	branding	branding	ADJ
fbem-28215	166	18	?	?	PUNCT
fbem-28215	167	1	https://www.thepaper.cn/	https://www.thepaper.cn/	NUM
fbem-28215	168	1	[	[	X
fbem-28215	168	2	2	2	NUM
fbem-28215	168	3	]	]	PUNCT
fbem-28215	168	4	kamins	kamin	NOUN
fbem-28215	168	5	,	,	PUNCT
fbem-28215	168	6	m.	m.	NOUN
fbem-28215	168	7	a.	a.	PROPN
fbem-28215	168	8	,	,	PUNCT
fbem-28215	168	9	&	&	CCONJ
fbem-28215	168	10	marks	marks	PROPN
fbem-28215	168	11	,	,	PUNCT
fbem-28215	168	12	l.	l.	PROPN
fbem-28215	168	13	j.	j.	PROPN
fbem-28215	168	14	(	(	PUNCT
fbem-28215	168	15	1991	1991	NUM
fbem-28215	168	16	)	)	PUNCT
fbem-28215	168	17	.	.	PUNCT
fbem-28215	169	1	the	the	DET
fbem-28215	169	2	perception	perception	NOUN
fbem-28215	169	3	of	of	ADP
fbem-28215	169	4	kosher	kosher	NOUN
fbem-28215	169	5	as	as	ADP
fbem-28215	169	6	a	a	DET
fbem-28215	169	7	third	third	ADJ
fbem-28215	169	8	-	-	PUNCT
fbem-28215	169	9	party	party	NOUN
fbem-28215	169	10	certification	certification	NOUN
fbem-28215	169	11	claim	claim	NOUN
fbem-28215	169	12	in	in	ADP
fbem-28215	169	13	advertising	advertising	NOUN
fbem-28215	169	14	for	for	ADP
fbem-28215	169	15	familiar	familiar	ADJ
fbem-28215	169	16	and	and	CCONJ
fbem-28215	169	17	unfamiliar	unfamiliar	ADJ
fbem-28215	169	18	brands	brand	NOUN
fbem-28215	169	19	.	.	PUNCT
fbem-28215	170	1	journal	journal	NOUN
fbem-28215	170	2	of	of	ADP
fbem-28215	170	3	the	the	DET
fbem-28215	170	4	academy	academy	NOUN
fbem-28215	170	5	of	of	ADP
fbem-28215	170	6	marketing	marketing	NOUN
fbem-28215	170	7	science	science	NOUN
fbem-28215	170	8	,	,	PUNCT
fbem-28215	170	9	19(3	19(3	NUM
fbem-28215	170	10	)	)	PUNCT
fbem-28215	170	11	,	,	PUNCT
fbem-28215	170	12	177	177	NUM
fbem-28215	170	13	-	-	SYM
fbem-28215	170	14	185	185	NUM
fbem-28215	170	15	.	.	PUNCT
fbem-28215	171	1	[	[	X
fbem-28215	171	2	3	3	NUM
fbem-28215	171	3	]	]	X
fbem-28215	171	4	montgomery	montgomery	PROPN
fbem-28215	171	5	,	,	PUNCT
fbem-28215	171	6	l.	l.	PROPN
fbem-28215	171	7	(	(	PUNCT
fbem-28215	171	8	1988	1988	NUM
fbem-28215	171	9	)	)	PUNCT
fbem-28215	171	10	.	.	PUNCT
fbem-28215	172	1	special	special	ADJ
fbem-28215	172	2	issue	issue	NOUN
fbem-28215	172	3	:	:	PUNCT
fbem-28215	172	4	strategy	strategy	NOUN
fbem-28215	172	5	content	content	PROPN
fbem-28215	172	6	research	research	PROPN
fbem-28215	172	7	||	||	NOUN
fbem-28215	173	1	first	first	ADJ
fbem-28215	173	2	-	-	PUNCT
fbem-28215	173	3	mover	mover	NOUN
fbem-28215	173	4	advantages	advantage	NOUN
fbem-28215	173	5	.	.	PUNCT
fbem-28215	174	1	strategic	strategic	ADJ
fbem-28215	174	2	management	management	NOUN
fbem-28215	174	3	journal	journal	NOUN
fbem-28215	174	4	,	,	PUNCT
fbem-28215	174	5	9	9	NUM
fbem-28215	174	6	,	,	PUNCT
fbem-28215	174	7	41	41	NUM
fbem-28215	174	8	-	-	SYM
fbem-28215	174	9	58	58	NUM
fbem-28215	174	10	.	.	PUNCT
fbem-28215	175	1	[	[	X
fbem-28215	175	2	4	4	NUM
fbem-28215	175	3	]	]	X
fbem-28215	175	4	che	che	X
fbem-28215	175	5	,	,	PUNCT
fbem-28215	175	6	l.	l.	PROPN
fbem-28215	175	7	h.	h.	PROPN
fbem-28215	175	8	(	(	PUNCT
fbem-28215	175	9	2022	2022	NUM
fbem-28215	175	10	)	)	PUNCT
fbem-28215	175	11	.	.	PUNCT
fbem-28215	176	1	research	research	NOUN
fbem-28215	176	2	on	on	ADP
fbem-28215	176	3	the	the	DET
fbem-28215	176	4	impact	impact	NOUN
fbem-28215	176	5	of	of	ADP
fbem-28215	176	6	brand	brand	NOUN
fbem-28215	176	7	popularity	popularity	NOUN
fbem-28215	176	8	and	and	CCONJ
fbem-28215	176	9	virtual	virtual	ADJ
fbem-28215	176	10	element	element	NOUN
fbem-28215	176	11	scarcity	scarcity	NOUN
fbem-28215	176	12	in	in	ADP
fbem-28215	176	13	joint	joint	ADJ
fbem-28215	176	14	marketing	marketing	NOUN
fbem-28215	176	15	on	on	ADP
fbem-28215	176	16	consumer	consumer	NOUN
fbem-28215	176	17	purchase	purchase	NOUN
fbem-28215	176	18	intention	intention	NOUN
fbem-28215	176	19	[	[	X
fbem-28215	176	20	d	d	X
fbem-28215	176	21	]	]	X
fbem-28215	176	22	.	.	PUNCT
fbem-28215	177	1	shanghai	shanghai	PROPN
fbem-28215	177	2	international	international	PROPN
fbem-28215	177	3	studies	studies	PROPN
fbem-28215	177	4	university	university	PROPN
fbem-28215	177	5	,	,	PUNCT
fbem-28215	177	6	doi	doi	NOUN
fbem-28215	177	7	:	:	PUNCT
fbem-28215	177	8	10.27316	10.27316	NUM
fbem-28215	177	9	/	/	SYM
fbem-28215	177	10	d.cnki.gswyu.2022.000019	d.cnki.gswyu.2022.000019	NOUN
fbem-28215	177	11	.	.	PUNCT
fbem-28215	178	1	[	[	X
fbem-28215	178	2	5	5	NUM
fbem-28215	178	3	]	]	X
fbem-28215	178	4	wen	wen	PROPN
fbem-28215	178	5	,	,	PUNCT
fbem-28215	178	6	q.	q.	PROPN
fbem-28215	178	7	(	(	PUNCT
fbem-28215	178	8	2023	2023	NUM
fbem-28215	178	9	)	)	PUNCT
fbem-28215	178	10	.	.	PUNCT
fbem-28215	179	1	research	research	NOUN
fbem-28215	179	2	on	on	ADP
fbem-28215	179	3	the	the	DET
fbem-28215	179	4	impact	impact	NOUN
fbem-28215	179	5	of	of	ADP
fbem-28215	179	6	domestic	domestic	ADJ
fbem-28215	179	7	brand	brand	NOUN
fbem-28215	179	8	cobranding	cobranding	NOUN
fbem-28215	179	9	on	on	ADP
fbem-28215	179	10	the	the	DET
fbem-28215	179	11	purchase	purchase	NOUN
fbem-28215	179	12	intention	intention	NOUN
fbem-28215	179	13	of	of	ADP
fbem-28215	179	14	sports	sport	NOUN
fbem-28215	179	15	goods	good	NOUN
fbem-28215	179	16	consumers	consumer	NOUN
fbem-28215	179	17	in	in	ADP
fbem-28215	179	18	xi'an	xi'an	PROPN
fbem-28215	179	19	city	city	PROPN
fbem-28215	180	1	[	[	X
fbem-28215	180	2	d	d	X
fbem-28215	180	3	]	]	X
fbem-28215	180	4	.	.	PUNCT
fbem-28215	181	1	xi'an	xi'an	PROPN
fbem-28215	181	2	physical	physical	PROPN
fbem-28215	181	3	education	education	PROPN
fbem-28215	181	4	university	university	PROPN
fbem-28215	181	5	,	,	PUNCT
fbem-28215	181	6	doi	doi	NOUN
fbem-28215	181	7	:	:	PUNCT
fbem-28215	181	8	10.27401	10.27401	NUM
fbem-28215	181	9	/	/	SYM
fbem-28215	181	10	d.cnki.gxatc.2023.000187	d.cnki.gxatc.2023.000187	NOUN
fbem-28215	181	11	.	.	PUNCT
fbem-28215	182	1	[	[	X
fbem-28215	182	2	6	6	NUM
fbem-28215	182	3	]	]	PUNCT
fbem-28215	182	4	compeau	compeau	NOUN
fbem-28215	182	5	,	,	PUNCT
fbem-28215	182	6	l.	l.	PROPN
fbem-28215	182	7	d.	d.	PROPN
fbem-28215	182	8	,	,	PUNCT
fbem-28215	182	9	grewal	grewal	PROPN
fbem-28215	182	10	,	,	PUNCT
fbem-28215	182	11	d.	d.	PROPN
fbem-28215	182	12	,	,	PUNCT
fbem-28215	182	13	&	&	CCONJ
fbem-28215	182	14	monroe	monroe	PROPN
fbem-28215	182	15	,	,	PUNCT
fbem-28215	182	16	k.	k.	PROPN
fbem-28215	182	17	b.	b.	PROPN
fbem-28215	182	18	(	(	PUNCT
fbem-28215	182	19	1998	1998	NUM
fbem-28215	182	20	)	)	PUNCT
fbem-28215	182	21	.	.	PUNCT
fbem-28215	183	1	role	role	NOUN
fbem-28215	183	2	of	of	ADP
fbem-28215	183	3	prior	prior	ADJ
fbem-28215	183	4	affect	affect	NOUN
fbem-28215	183	5	and	and	CCONJ
fbem-28215	183	6	sensory	sensory	ADJ
fbem-28215	183	7	cues	cue	NOUN
fbem-28215	183	8	on	on	ADP
fbem-28215	183	9	consumers	consumer	NOUN
fbem-28215	183	10	'	'	PART
fbem-28215	183	11	affective	affective	ADJ
fbem-28215	183	12	and	and	CCONJ
fbem-28215	183	13	cognitive	cognitive	ADJ
fbem-28215	183	14	responses	response	NOUN
fbem-28215	183	15	and	and	CCONJ
fbem-28215	183	16	overall	overall	ADJ
fbem-28215	183	17	perceptions	perception	NOUN
fbem-28215	183	18	of	of	ADP
fbem-28215	183	19	quality	quality	NOUN
fbem-28215	183	20	[	[	X
fbem-28215	183	21	j	j	X
fbem-28215	183	22	]	]	X
fbem-28215	183	23	.	.	PUNCT
fbem-28215	184	1	journal	journal	PROPN
fbem-28215	184	2	of	of	ADP
fbem-28215	184	3	business	business	NOUN
fbem-28215	184	4	research	research	NOUN
fbem-28215	184	5	,	,	PUNCT
fbem-28215	184	6	42(3	42(3	NUM
fbem-28215	184	7	):	):	PUNCT
fbem-28215	184	8	295	295	NUM
fbem-28215	184	9	-	-	SYM
fbem-28215	184	10	308	308	NUM
fbem-28215	184	11	.	.	PUNCT
fbem-28215	185	1	[	[	X
fbem-28215	185	2	7	7	NUM
fbem-28215	185	3	]	]	SYM
fbem-28215	185	4	yoo	yoo	PROPN
fbem-28215	185	5	,	,	PUNCT
fbem-28215	185	6	b.	b.	PROPN
fbem-28215	185	7	,	,	PUNCT
fbem-28215	185	8	&	&	CCONJ
fbem-28215	185	9	donthu	donthu	PROPN
fbem-28215	185	10	,	,	PUNCT
fbem-28215	185	11	n.	n.	NOUN
fbem-28215	185	12	(	(	PUNCT
fbem-28215	185	13	2001	2001	NUM
fbem-28215	185	14	)	)	PUNCT
fbem-28215	185	15	.	.	PUNCT
fbem-28215	186	1	developing	develop	VERB
fbem-28215	186	2	and	and	CCONJ
fbem-28215	186	3	validating	validate	VERB
fbem-28215	186	4	a	a	DET
fbem-28215	186	5	multidimensional	multidimensional	ADJ
fbem-28215	186	6	consumer	consumer	NOUN
fbem-28215	186	7	-	-	PUNCT
fbem-28215	186	8	based	base	VERB
fbem-28215	186	9	brand	brand	NOUN
fbem-28215	186	10	equity	equity	NOUN
fbem-28215	186	11	scale	scale	NOUN
fbem-28215	186	12	[	[	X
fbem-28215	186	13	j	j	X
fbem-28215	186	14	]	]	X
fbem-28215	186	15	.	.	PUNCT
fbem-28215	187	1	journal	journal	PROPN
fbem-28215	187	2	of	of	ADP
fbem-28215	187	3	business	business	NOUN
fbem-28215	187	4	research	research	NOUN
fbem-28215	187	5	,	,	PUNCT
fbem-28215	187	6	52(1	52(1	NOUN
fbem-28215	187	7	):	):	PUNCT
fbem-28215	187	8	1	1	NUM
fbem-28215	187	9	-	-	SYM
fbem-28215	187	10	14	14	NUM
fbem-28215	187	11	.	.	PUNCT
fbem-28215	188	1	[	[	X
fbem-28215	188	2	8	8	NUM
fbem-28215	188	3	]	]	PUNCT
fbem-28215	188	4	urde	urde	ADJ
fbem-28215	188	5	,	,	PUNCT
fbem-28215	188	6	m.	m.	NOUN
fbem-28215	188	7	,	,	PUNCT
fbem-28215	188	8	greyser	greyser	PROPN
fbem-28215	188	9	,	,	PUNCT
fbem-28215	188	10	s.	s.	PROPN
fbem-28215	188	11	a.	a.	PROPN
fbem-28215	188	12	,	,	PUNCT
fbem-28215	188	13	&	&	CCONJ
fbem-28215	188	14	balmer	balmer	PROPN
fbem-28215	188	15	,	,	PUNCT
fbem-28215	188	16	j.	j.	PROPN
fbem-28215	188	17	m.	m.	PROPN
fbem-28215	188	18	t.	t.	PROPN
fbem-28215	188	19	(	(	PUNCT
fbem-28215	188	20	2007	2007	NUM
fbem-28215	188	21	)	)	PUNCT
fbem-28215	188	22	.	.	PUNCT
fbem-28215	189	1	corporate	corporate	ADJ
fbem-28215	189	2	brands	brand	NOUN
fbem-28215	189	3	with	with	ADP
fbem-28215	189	4	a	a	DET
fbem-28215	189	5	heritage	heritage	NOUN
fbem-28215	190	1	[	[	X
fbem-28215	190	2	j	j	X
fbem-28215	190	3	]	]	X
fbem-28215	190	4	.	.	PUNCT
fbem-28215	191	1	journal	journal	PROPN
fbem-28215	191	2	of	of	ADP
fbem-28215	191	3	brand	brand	PROPN
fbem-28215	191	4	management	management	NOUN
fbem-28215	191	5	,	,	PUNCT
fbem-28215	191	6	15(1	15(1	NUM
fbem-28215	191	7	):	):	PUNCT
fbem-28215	191	8	4	4	NUM
fbem-28215	191	9	-	-	SYM
fbem-28215	191	10	19	19	NUM
fbem-28215	191	11	.	.	PUNCT
fbem-28215	192	1	[	[	X
fbem-28215	192	2	9	9	NUM
fbem-28215	192	3	]	]	PUNCT
fbem-28215	192	4	grewal	grewal	PROPN
fbem-28215	192	5	,	,	PUNCT
fbem-28215	192	6	d.	d.	PROPN
fbem-28215	192	7	,	,	PUNCT
fbem-28215	192	8	monroe	monroe	PROPN
fbem-28215	192	9	,	,	PUNCT
fbem-28215	192	10	k.	k.	PROPN
fbem-28215	192	11	b.	b.	PROPN
fbem-28215	192	12	,	,	PUNCT
fbem-28215	192	13	&	&	CCONJ
fbem-28215	192	14	krishnan	krishnan	PROPN
fbem-28215	192	15	,	,	PUNCT
fbem-28215	192	16	r.	r.	PROPN
fbem-28215	192	17	(	(	PUNCT
fbem-28215	192	18	1998	1998	NUM
fbem-28215	192	19	)	)	PUNCT
fbem-28215	192	20	.	.	PUNCT
fbem-28215	193	1	the	the	DET
fbem-28215	193	2	effects	effect	NOUN
fbem-28215	193	3	of	of	ADP
fbem-28215	193	4	price	price	NOUN
fbem-28215	193	5	-	-	PUNCT
fbem-28215	193	6	comparison	comparison	NOUN
fbem-28215	193	7	advertising	advertising	NOUN
fbem-28215	193	8	on	on	ADP
fbem-28215	193	9	buyers	buyer	NOUN
fbem-28215	193	10	'	'	PART
fbem-28215	193	11	perceptions	perception	NOUN
fbem-28215	193	12	of	of	ADP
fbem-28215	193	13	acquisition	acquisition	NOUN
fbem-28215	193	14	value	value	NOUN
fbem-28215	193	15	,	,	PUNCT
fbem-28215	193	16	transaction	transaction	NOUN
fbem-28215	193	17	value	value	NOUN
fbem-28215	193	18	,	,	PUNCT
fbem-28215	193	19	and	and	CCONJ
fbem-28215	193	20	behavioral	behavioral	ADJ
fbem-28215	193	21	intentions	intention	NOUN
fbem-28215	193	22	[	[	X
fbem-28215	193	23	j	j	X
fbem-28215	193	24	]	]	X
fbem-28215	193	25	.	.	PUNCT
fbem-28215	194	1	journal	journal	PROPN
fbem-28215	194	2	of	of	ADP
fbem-28215	194	3	marketing	marketing	NOUN
fbem-28215	194	4	,	,	PUNCT
fbem-28215	194	5	62(2	62(2	NUM
fbem-28215	194	6	):	):	PUNCT
fbem-28215	194	7	46	46	NUM
fbem-28215	194	8	-	-	SYM
fbem-28215	194	9	59	59	NUM
fbem-28215	194	10	.	.	PUNCT
fbem-28215	195	1	[	[	X
fbem-28215	195	2	10	10	NUM
fbem-28215	195	3	]	]	X
fbem-28215	195	4	robert	robert	PROPN
fbem-28215	195	5	,	,	PUNCT
fbem-28215	195	6	d.	d.	PROPN
fbem-28215	195	7	,	,	PUNCT
fbem-28215	195	8	&	&	CCONJ
fbem-28215	195	9	john	john	PROPN
fbem-28215	195	10	,	,	PUNCT
fbem-28215	195	11	r.	r.	PROPN
fbem-28215	195	12	(	(	PUNCT
fbem-28215	195	13	1982	1982	NUM
fbem-28215	195	14	)	)	PUNCT
fbem-28215	195	15	.	.	PUNCT
fbem-28215	196	1	store	store	NOUN
fbem-28215	196	2	atmosphere	atmosphere	NOUN
fbem-28215	196	3	:	:	PUNCT
fbem-28215	196	4	an	an	DET
fbem-28215	196	5	environmental	environmental	ADJ
fbem-28215	196	6	psychology	psychology	NOUN
fbem-28215	196	7	approach	approach	NOUN
fbem-28215	196	8	[	[	X
fbem-28215	196	9	j	j	X
fbem-28215	196	10	]	]	X
fbem-28215	196	11	.	.	PUNCT
fbem-28215	197	1	journal	journal	PROPN
fbem-28215	197	2	of	of	ADP
fbem-28215	197	3	retailing	retailing	NOUN
fbem-28215	197	4	,	,	PUNCT
fbem-28215	197	5	58(1	58(1	NUM
fbem-28215	197	6	):	):	PUNCT
fbem-28215	197	7	34	34	NUM
fbem-28215	197	8	-	-	SYM
fbem-28215	197	9	57	57	NUM
fbem-28215	197	10	.	.	PUNCT
fbem-28215	198	1	[	[	X
fbem-28215	198	2	11	11	NUM
fbem-28215	198	3	]	]	X
fbem-28215	198	4	sheth	sheth	PROPN
fbem-28215	198	5	,	,	PUNCT
fbem-28215	198	6	j.	j.	PROPN
fbem-28215	198	7	n.	n.	PROPN
fbem-28215	198	8	,	,	PUNCT
fbem-28215	198	9	newman	newman	PROPN
fbem-28215	198	10	,	,	PUNCT
fbem-28215	198	11	b.	b.	PROPN
fbem-28215	198	12	i.	i.	PROPN
fbem-28215	198	13	,	,	PUNCT
fbem-28215	198	14	&	&	CCONJ
fbem-28215	198	15	gross	gross	PROPN
fbem-28215	198	16	,	,	PUNCT
fbem-28215	198	17	b.	b.	PROPN
fbem-28215	198	18	l.	l.	PROPN
fbem-28215	198	19	(	(	PUNCT
fbem-28215	198	20	1991	1991	NUM
fbem-28215	198	21	)	)	PUNCT
fbem-28215	198	22	.	.	PUNCT
fbem-28215	199	1	why	why	SCONJ
fbem-28215	199	2	we	we	PRON
fbem-28215	199	3	buy	buy	VERB
fbem-28215	199	4	what	what	PRON
fbem-28215	199	5	we	we	PRON
fbem-28215	199	6	buy	buy	VERB
fbem-28215	199	7	:	:	PUNCT
fbem-28215	199	8	a	a	DET
fbem-28215	199	9	theory	theory	NOUN
fbem-28215	199	10	of	of	ADP
fbem-28215	199	11	consumption	consumption	NOUN
fbem-28215	199	12	values	value	NOUN
fbem-28215	199	13	[	[	X
fbem-28215	199	14	j	j	X
fbem-28215	199	15	]	]	X
fbem-28215	199	16	.	.	PUNCT
fbem-28215	200	1	journal	journal	PROPN
fbem-28215	200	2	of	of	ADP
fbem-28215	200	3	business	business	NOUN
fbem-28215	200	4	research	research	NOUN
fbem-28215	200	5	,	,	PUNCT
fbem-28215	200	6	22(2	22(2	NUM
fbem-28215	200	7	):	):	PUNCT
fbem-28215	200	8	159	159	NUM
fbem-28215	200	9	-	-	SYM
fbem-28215	200	10	170	170	NUM
fbem-28215	200	11	.	.	PUNCT
fbem-28215	201	1	[	[	X
fbem-28215	201	2	12	12	NUM
fbem-28215	201	3	]	]	X
fbem-28215	201	4	perrien	perrien	NOUN
fbem-28215	201	5	,	,	PUNCT
fbem-28215	201	6	j.	j.	PROPN
fbem-28215	201	7	,	,	PUNCT
fbem-28215	201	8	dussart	dussart	PROPN
fbem-28215	201	9	,	,	PUNCT
fbem-28215	201	10	c.	c.	PROPN
fbem-28215	201	11	,	,	PUNCT
fbem-28215	201	12	&	&	CCONJ
fbem-28215	201	13	paul	paul	PROPN
fbem-28215	201	14	,	,	PUNCT
fbem-28215	201	15	f.	f.	PROPN
fbem-28215	201	16	(	(	PUNCT
fbem-28215	201	17	1985	1985	NUM
fbem-28215	201	18	)	)	PUNCT
fbem-28215	201	19	.	.	PUNCT
fbem-28215	202	1	advertisers	advertiser	NOUN
fbem-28215	202	2	and	and	CCONJ
fbem-28215	202	3	the	the	DET
fbem-28215	202	4	factual	factual	ADJ
fbem-28215	202	5	content	content	NOUN
fbem-28215	202	6	of	of	ADP
fbem-28215	202	7	advertising	advertising	NOUN
fbem-28215	202	8	[	[	X
fbem-28215	202	9	j	j	X
fbem-28215	202	10	]	]	X
fbem-28215	202	11	.	.	PUNCT
fbem-28215	203	1	journal	journal	PROPN
fbem-28215	203	2	of	of	ADP
fbem-28215	203	3	advertising	advertising	NOUN
fbem-28215	203	4	,	,	PUNCT
fbem-28215	203	5	14(1	14(1	NUM
fbem-28215	203	6	):	):	PUNCT
fbem-28215	203	7	30	30	NUM
fbem-28215	203	8	-	-	SYM
fbem-28215	203	9	53	53	NUM
fbem-28215	203	10	.	.	PUNCT
fbem-28215	204	1	[	[	X
fbem-28215	204	2	13	13	NUM
fbem-28215	204	3	]	]	X
fbem-28215	204	4	wiedmann	wiedmann	PROPN
fbem-28215	204	5	,	,	PUNCT
fbem-28215	204	6	k.-p	k.-p	PROPN
fbem-28215	204	7	.	.	PROPN
fbem-28215	204	8	,	,	PUNCT
fbem-28215	204	9	hennigs	hennigs	PROPN
fbem-28215	204	10	,	,	PUNCT
fbem-28215	204	11	n.	n.	NOUN
fbem-28215	204	12	,	,	PUNCT
fbem-28215	204	13	schmidt	schmidt	PROPN
fbem-28215	204	14	,	,	PUNCT
fbem-28215	204	15	s.	s.	PROPN
fbem-28215	204	16	,	,	PUNCT
fbem-28215	204	17	&	&	CCONJ
fbem-28215	204	18	wuestefeld	wuestefeld	PROPN
fbem-28215	204	19	,	,	PUNCT
fbem-28215	204	20	t.	t.	PROPN
fbem-28215	204	21	(	(	PUNCT
fbem-28215	204	22	2011	2011	NUM
fbem-28215	204	23	)	)	PUNCT
fbem-28215	204	24	.	.	PUNCT
fbem-28215	205	1	drivers	driver	NOUN
fbem-28215	205	2	and	and	CCONJ
fbem-28215	205	3	outcomes	outcome	NOUN
fbem-28215	205	4	of	of	ADP
fbem-28215	205	5	brand	brand	NOUN
fbem-28215	205	6	heritage	heritage	NOUN
fbem-28215	205	7	:	:	PUNCT
fbem-28215	205	8	consumers	consumer	NOUN
fbem-28215	205	9	'	'	PART
fbem-28215	205	10	perception	perception	NOUN
fbem-28215	205	11	of	of	ADP
fbem-28215	205	12	heritage	heritage	NOUN
fbem-28215	205	13	brands	brand	NOUN
fbem-28215	205	14	in	in	ADP
fbem-28215	205	15	the	the	DET
fbem-28215	205	16	automotive	automotive	ADJ
fbem-28215	205	17	industry	industry	NOUN
fbem-28215	206	1	[	[	X
fbem-28215	206	2	j	j	X
fbem-28215	206	3	]	]	X
fbem-28215	206	4	.	.	PUNCT
fbem-28215	207	1	journal	journal	PROPN
fbem-28215	207	2	of	of	ADP
fbem-28215	207	3	marketing	marketing	NOUN
fbem-28215	207	4	theory	theory	NOUN
fbem-28215	207	5	&	&	CCONJ
fbem-28215	207	6	practice	practice	NOUN
fbem-28215	207	7	,	,	PUNCT
fbem-28215	207	8	19(2	19(2	NUM
fbem-28215	207	9	):	):	PUNCT
fbem-28215	207	10	205	205	NUM
fbem-28215	207	11	-	-	SYM
fbem-28215	207	12	220	220	NUM
fbem-28215	207	13	.	.	PUNCT