id	sid	tid	token	lemma	pos
fbem-28218	1	1	frontiers	frontier	NOUN
fbem-28218	1	2	in	in	ADP
fbem-28218	1	3	business	business	NOUN
fbem-28218	1	4	,	,	PUNCT
fbem-28218	1	5	economics	economic	NOUN
fbem-28218	1	6	and	and	CCONJ
fbem-28218	1	7	management	management	NOUN
fbem-28218	1	8	issn	issn	PROPN
fbem-28218	1	9	:	:	PUNCT
fbem-28218	1	10	2766	2766	NUM
fbem-28218	1	11	-	-	PUNCT
fbem-28218	1	12	824x	824x	NUM
fbem-28218	1	13	|	|	ADJ
fbem-28218	1	14	vol	vol	NOUN
fbem-28218	1	15	.	.	PROPN
fbem-28218	1	16	17	17	NUM
fbem-28218	1	17	,	,	PUNCT
fbem-28218	1	18	no	no	INTJ
fbem-28218	1	19	.	.	NOUN
fbem-28218	1	20	3	3	NUM
fbem-28218	1	21	,	,	PUNCT
fbem-28218	1	22	2024	2024	NUM
fbem-28218	1	23	34	34	NUM
fbem-28218	1	24	the	the	DET
fbem-28218	1	25	impact	impact	NOUN
fbem-28218	1	26	of	of	ADP
fbem-28218	1	27	social	social	ADJ
fbem-28218	1	28	media	medium	NOUN
fbem-28218	1	29	marketing	marketing	NOUN
fbem-28218	1	30	strategies	strategy	NOUN
fbem-28218	1	31	on	on	ADP
fbem-28218	1	32	corporate	corporate	ADJ
fbem-28218	1	33	brand	brand	NOUN
fbem-28218	1	34	loyalty	loyalty	NOUN
fbem-28218	1	35	and	and	CCONJ
fbem-28218	1	36	survival	survival	NOUN
fbem-28218	1	37	in	in	ADP
fbem-28218	1	38	the	the	DET
fbem-28218	1	39	competitive	competitive	ADJ
fbem-28218	1	40	environment	environment	NOUN
fbem-28218	1	41	haolin	haolin	PROPN
fbem-28218	1	42	chen	chen	PROPN
fbem-28218	1	43	mengzi	mengzi	PROPN
fbem-28218	1	44	senior	senior	ADJ
fbem-28218	1	45	high	high	ADJ
fbem-28218	1	46	school	school	NOUN
fbem-28218	1	47	,	,	PUNCT
fbem-28218	1	48	honghe	honghe	NOUN
fbem-28218	1	49	hani	hani	NOUN
fbem-28218	1	50	and	and	CCONJ
fbem-28218	1	51	yi	yi	PROPN
fbem-28218	1	52	autonomous	autonomous	ADJ
fbem-28218	1	53	prefecture	prefecture	NOUN
fbem-28218	1	54	,	,	PUNCT
fbem-28218	1	55	mengzi	mengzi	PROPN
fbem-28218	1	56	,	,	PUNCT
fbem-28218	1	57	yunnan	yunnan	PROPN
fbem-28218	1	58	,	,	PUNCT
fbem-28218	1	59	china	china	PROPN
fbem-28218	1	60	felixchannel@163.com	felixchannel@163.com	PROPN
fbem-28218	1	61	abstract	abstract	NOUN
fbem-28218	1	62	:	:	PUNCT
fbem-28218	1	63	in	in	ADP
fbem-28218	1	64	the	the	DET
fbem-28218	1	65	digital	digital	ADJ
fbem-28218	1	66	age	age	NOUN
fbem-28218	1	67	,	,	PUNCT
fbem-28218	1	68	social	social	ADJ
fbem-28218	1	69	media	medium	NOUN
fbem-28218	1	70	has	have	AUX
fbem-28218	1	71	transformed	transform	VERB
fbem-28218	1	72	the	the	DET
fbem-28218	1	73	landscape	landscape	NOUN
fbem-28218	1	74	of	of	ADP
fbem-28218	1	75	corporate	corporate	ADJ
fbem-28218	1	76	marketing	marketing	NOUN
fbem-28218	1	77	and	and	CCONJ
fbem-28218	1	78	brand	brand	NOUN
fbem-28218	1	79	promotion	promotion	NOUN
fbem-28218	1	80	.	.	PUNCT
fbem-28218	2	1	this	this	DET
fbem-28218	2	2	paper	paper	NOUN
fbem-28218	2	3	explores	explore	VERB
fbem-28218	2	4	the	the	DET
fbem-28218	2	5	intricate	intricate	ADJ
fbem-28218	2	6	relationship	relationship	NOUN
fbem-28218	2	7	between	between	ADP
fbem-28218	2	8	social	social	ADJ
fbem-28218	2	9	media	medium	NOUN
fbem-28218	2	10	marketing	marketing	NOUN
fbem-28218	2	11	strategies	strategy	NOUN
fbem-28218	2	12	and	and	CCONJ
fbem-28218	2	13	corporate	corporate	ADJ
fbem-28218	2	14	brand	brand	NOUN
fbem-28218	2	15	loyalty	loyalty	NOUN
fbem-28218	2	16	,	,	PUNCT
fbem-28218	2	17	with	with	ADP
fbem-28218	2	18	a	a	DET
fbem-28218	2	19	significant	significant	ADJ
fbem-28218	2	20	emphasis	emphasis	NOUN
fbem-28218	2	21	on	on	ADP
fbem-28218	2	22	how	how	SCONJ
fbem-28218	2	23	these	these	DET
fbem-28218	2	24	strategies	strategy	NOUN
fbem-28218	2	25	influence	influence	VERB
fbem-28218	2	26	consumer	consumer	NOUN
fbem-28218	2	27	perceptions	perception	NOUN
fbem-28218	2	28	of	of	ADP
fbem-28218	2	29	brands	brand	NOUN
fbem-28218	2	30	and	and	CCONJ
fbem-28218	2	31	their	their	PRON
fbem-28218	2	32	attitudes	attitude	NOUN
fbem-28218	2	33	towards	towards	ADP
fbem-28218	2	34	them	they	PRON
fbem-28218	2	35	.	.	PUNCT
fbem-28218	3	1	additionally	additionally	ADV
fbem-28218	3	2	,	,	PUNCT
fbem-28218	3	3	the	the	DET
fbem-28218	3	4	study	study	NOUN
fbem-28218	3	5	delves	delve	VERB
fbem-28218	3	6	into	into	ADP
fbem-28218	3	7	the	the	DET
fbem-28218	3	8	strategies	strategy	NOUN
fbem-28218	3	9	employed	employ	VERB
fbem-28218	3	10	by	by	ADP
fbem-28218	3	11	enterprises	enterprise	NOUN
fbem-28218	3	12	that	that	PRON
fbem-28218	3	13	thrive	thrive	VERB
fbem-28218	3	14	in	in	ADP
fbem-28218	3	15	highly	highly	ADV
fbem-28218	3	16	competitive	competitive	ADJ
fbem-28218	3	17	environments	environment	NOUN
fbem-28218	3	18	without	without	ADP
fbem-28218	3	19	relying	rely	VERB
fbem-28218	3	20	on	on	ADP
fbem-28218	3	21	traditional	traditional	ADJ
fbem-28218	3	22	marketing	marketing	NOUN
fbem-28218	3	23	approaches	approach	NOUN
fbem-28218	3	24	.	.	PUNCT
fbem-28218	4	1	the	the	DET
fbem-28218	4	2	research	research	NOUN
fbem-28218	4	3	methodology	methodology	NOUN
fbem-28218	4	4	encompasses	encompass	VERB
fbem-28218	4	5	a	a	DET
fbem-28218	4	6	blend	blend	NOUN
fbem-28218	4	7	of	of	ADP
fbem-28218	4	8	quantitative	quantitative	ADJ
fbem-28218	4	9	and	and	CCONJ
fbem-28218	4	10	qualitative	qualitative	ADJ
fbem-28218	4	11	methods	method	NOUN
fbem-28218	4	12	,	,	PUNCT
fbem-28218	4	13	including	include	VERB
fbem-28218	4	14	surveys	survey	NOUN
fbem-28218	4	15	and	and	CCONJ
fbem-28218	4	16	case	case	NOUN
fbem-28218	4	17	studies	study	NOUN
fbem-28218	4	18	,	,	PUNCT
fbem-28218	4	19	to	to	PART
fbem-28218	4	20	comprehensively	comprehensively	ADV
fbem-28218	4	21	explore	explore	VERB
fbem-28218	4	22	these	these	DET
fbem-28218	4	23	phenomena	phenomenon	NOUN
fbem-28218	4	24	.	.	PUNCT
fbem-28218	5	1	the	the	DET
fbem-28218	5	2	findings	finding	NOUN
fbem-28218	5	3	contribute	contribute	VERB
fbem-28218	5	4	to	to	ADP
fbem-28218	5	5	the	the	DET
fbem-28218	5	6	existing	exist	VERB
fbem-28218	5	7	body	body	NOUN
fbem-28218	5	8	of	of	ADP
fbem-28218	5	9	knowledge	knowledge	NOUN
fbem-28218	5	10	in	in	ADP
fbem-28218	5	11	the	the	DET
fbem-28218	5	12	fields	field	NOUN
fbem-28218	5	13	of	of	ADP
fbem-28218	5	14	marketing	marketing	NOUN
fbem-28218	5	15	and	and	CCONJ
fbem-28218	5	16	management	management	NOUN
fbem-28218	5	17	.	.	PUNCT
fbem-28218	6	1	keywords	keyword	NOUN
fbem-28218	6	2	:	:	PUNCT
fbem-28218	6	3	social	social	ADJ
fbem-28218	6	4	media	medium	NOUN
fbem-28218	6	5	marketing	marketing	NOUN
fbem-28218	6	6	,	,	PUNCT
fbem-28218	6	7	brand	brand	NOUN
fbem-28218	6	8	loyalty	loyalty	NOUN
fbem-28218	6	9	,	,	PUNCT
fbem-28218	6	10	corporate	corporate	ADJ
fbem-28218	6	11	survival	survival	NOUN
fbem-28218	6	12	,	,	PUNCT
fbem-28218	6	13	competitive	competitive	ADJ
fbem-28218	6	14	environment	environment	NOUN
fbem-28218	6	15	,	,	PUNCT
fbem-28218	6	16	consumer	consumer	NOUN
fbem-28218	6	17	attitudes	attitude	NOUN
fbem-28218	6	18	,	,	PUNCT
fbem-28218	6	19	marketing	marketing	NOUN
fbem-28218	6	20	strategies	strategy	NOUN
fbem-28218	6	21	.	.	PUNCT
fbem-28218	7	1	1	1	X
fbem-28218	7	2	.	.	X
fbem-28218	7	3	introduction	introduction	NOUN
fbem-28218	7	4	in	in	ADP
fbem-28218	7	5	today	today	NOUN
fbem-28218	7	6	’s	’s	PART
fbem-28218	7	7	digitally	digitally	ADV
fbem-28218	7	8	connected	connect	VERB
fbem-28218	7	9	world	world	NOUN
fbem-28218	7	10	,	,	PUNCT
fbem-28218	7	11	social	social	ADJ
fbem-28218	7	12	media	medium	NOUN
fbem-28218	7	13	has	have	AUX
fbem-28218	7	14	undeniably	undeniably	ADV
fbem-28218	7	15	become	become	VERB
fbem-28218	7	16	a	a	DET
fbem-28218	7	17	cornerstone	cornerstone	NOUN
fbem-28218	7	18	of	of	ADP
fbem-28218	7	19	corporate	corporate	ADJ
fbem-28218	7	20	marketing	marketing	NOUN
fbem-28218	7	21	strategies	strategy	NOUN
fbem-28218	7	22	and	and	CCONJ
fbem-28218	7	23	brand	brand	NOUN
fbem-28218	7	24	development	development	NOUN
fbem-28218	7	25	.	.	PUNCT
fbem-28218	8	1	social	social	ADJ
fbem-28218	8	2	media	medium	NOUN
fbem-28218	8	3	platforms	platform	NOUN
fbem-28218	8	4	such	such	ADJ
fbem-28218	8	5	as	as	ADP
fbem-28218	8	6	facebook	facebook	NOUN
fbem-28218	8	7	,	,	PUNCT
fbem-28218	8	8	twitter	twitter	NOUN
fbem-28218	8	9	,	,	PUNCT
fbem-28218	8	10	and	and	CCONJ
fbem-28218	8	11	instagram	instagram	PROPN
fbem-28218	8	12	offer	offer	VERB
fbem-28218	8	13	opportunities	opportunity	NOUN
fbem-28218	8	14	for	for	SCONJ
fbem-28218	8	15	businesses	business	NOUN
fbem-28218	8	16	to	to	PART
fbem-28218	8	17	interact	interact	VERB
fbem-28218	8	18	with	with	ADP
fbem-28218	8	19	vast	vast	ADJ
fbem-28218	8	20	audiences	audience	NOUN
fbem-28218	8	21	,	,	PUNCT
fbem-28218	8	22	disseminate	disseminate	VERB
fbem-28218	8	23	information	information	NOUN
fbem-28218	8	24	,	,	PUNCT
fbem-28218	8	25	and	and	CCONJ
fbem-28218	8	26	construct	construct	VERB
fbem-28218	8	27	brand	brand	NOUN
fbem-28218	8	28	identities	identity	NOUN
fbem-28218	8	29	,	,	PUNCT
fbem-28218	8	30	making	make	VERB
fbem-28218	8	31	them	they	PRON
fbem-28218	8	32	indispensable	indispensable	ADJ
fbem-28218	8	33	tools	tool	NOUN
fbem-28218	8	34	.	.	PUNCT
fbem-28218	9	1	however	however	ADV
fbem-28218	9	2	,	,	PUNCT
fbem-28218	9	3	the	the	DET
fbem-28218	9	4	impact	impact	NOUN
fbem-28218	9	5	of	of	ADP
fbem-28218	9	6	these	these	DET
fbem-28218	9	7	platforms	platform	NOUN
fbem-28218	9	8	on	on	ADP
fbem-28218	9	9	corporate	corporate	ADJ
fbem-28218	9	10	brand	brand	NOUN
fbem-28218	9	11	loyalty	loyalty	NOUN
fbem-28218	9	12	remains	remain	VERB
fbem-28218	9	13	an	an	DET
fbem-28218	9	14	intriguing	intriguing	ADJ
fbem-28218	9	15	subject	subject	NOUN
fbem-28218	9	16	,	,	PUNCT
fbem-28218	9	17	coupled	couple	VERB
fbem-28218	9	18	with	with	ADP
fbem-28218	9	19	the	the	DET
fbem-28218	9	20	strategies	strategy	NOUN
fbem-28218	9	21	that	that	PRON
fbem-28218	9	22	businesses	business	NOUN
fbem-28218	9	23	employ	employ	VERB
fbem-28218	9	24	to	to	PART
fbem-28218	9	25	thrive	thrive	VERB
fbem-28218	9	26	in	in	ADP
fbem-28218	9	27	a	a	DET
fbem-28218	9	28	dynamic	dynamic	ADJ
fbem-28218	9	29	and	and	CCONJ
fbem-28218	9	30	competitive	competitive	ADJ
fbem-28218	9	31	environment	environment	NOUN
fbem-28218	9	32	.	.	PUNCT
fbem-28218	10	1	2	2	X
fbem-28218	10	2	.	.	X
fbem-28218	10	3	literature	literature	NOUN
fbem-28218	10	4	review	review	NOUN
fbem-28218	10	5	in	in	ADP
fbem-28218	10	6	the	the	DET
fbem-28218	10	7	realm	realm	NOUN
fbem-28218	10	8	of	of	ADP
fbem-28218	10	9	social	social	ADJ
fbem-28218	10	10	media	medium	NOUN
fbem-28218	10	11	marketing	marketing	NOUN
fbem-28218	10	12	and	and	CCONJ
fbem-28218	10	13	corporate	corporate	ADJ
fbem-28218	10	14	brand	brand	NOUN
fbem-28218	10	15	loyalty	loyalty	NOUN
fbem-28218	10	16	,	,	PUNCT
fbem-28218	10	17	prior	prior	ADJ
fbem-28218	10	18	research	research	NOUN
fbem-28218	10	19	can	can	AUX
fbem-28218	10	20	be	be	AUX
fbem-28218	10	21	categorized	categorize	VERB
fbem-28218	10	22	into	into	ADP
fbem-28218	10	23	several	several	ADJ
fbem-28218	10	24	distinct	distinct	ADJ
fbem-28218	10	25	themes	theme	NOUN
fbem-28218	10	26	,	,	PUNCT
fbem-28218	10	27	each	each	PRON
fbem-28218	10	28	representing	represent	VERB
fbem-28218	10	29	diverse	diverse	ADJ
fbem-28218	10	30	viewpoints	viewpoint	NOUN
fbem-28218	10	31	and	and	CCONJ
fbem-28218	10	32	methodologies	methodology	NOUN
fbem-28218	10	33	.	.	PUNCT
fbem-28218	11	1	this	this	DET
fbem-28218	11	2	literature	literature	NOUN
fbem-28218	11	3	review	review	NOUN
fbem-28218	11	4	aims	aim	VERB
fbem-28218	11	5	to	to	PART
fbem-28218	11	6	present	present	VERB
fbem-28218	11	7	a	a	DET
fbem-28218	11	8	comprehensive	comprehensive	ADJ
fbem-28218	11	9	analysis	analysis	NOUN
fbem-28218	11	10	of	of	ADP
fbem-28218	11	11	existing	exist	VERB
fbem-28218	11	12	research	research	NOUN
fbem-28218	11	13	while	while	SCONJ
fbem-28218	11	14	highlighting	highlight	VERB
fbem-28218	11	15	gaps	gap	NOUN
fbem-28218	11	16	and	and	CCONJ
fbem-28218	11	17	challenges	challenge	NOUN
fbem-28218	11	18	in	in	ADP
fbem-28218	11	19	the	the	DET
fbem-28218	11	20	current	current	ADJ
fbem-28218	11	21	knowledge	knowledge	NOUN
fbem-28218	11	22	.	.	PUNCT
fbem-28218	12	1	2.1	2.1	NUM
fbem-28218	12	2	.	.	PUNCT
fbem-28218	12	3	defining	define	VERB
fbem-28218	12	4	core	core	NOUN
fbem-28218	12	5	concepts	concept	NOUN
fbem-28218	12	6	in	in	ADP
fbem-28218	12	7	this	this	DET
fbem-28218	12	8	study	study	NOUN
fbem-28218	12	9	,	,	PUNCT
fbem-28218	12	10	we	we	PRON
fbem-28218	12	11	need	need	VERB
fbem-28218	12	12	to	to	PART
fbem-28218	12	13	clarify	clarify	VERB
fbem-28218	12	14	three	three	NUM
fbem-28218	12	15	core	core	NOUN
fbem-28218	12	16	concepts	concept	NOUN
fbem-28218	12	17	:	:	PUNCT
fbem-28218	12	18	social	social	ADJ
fbem-28218	12	19	media	medium	NOUN
fbem-28218	12	20	:	:	PUNCT
fbem-28218	12	21	refers	refer	VERB
fbem-28218	12	22	to	to	ADP
fbem-28218	12	23	various	various	ADJ
fbem-28218	12	24	social	social	ADJ
fbem-28218	12	25	media	medium	NOUN
fbem-28218	12	26	platforms	platform	NOUN
fbem-28218	12	27	that	that	PRON
fbem-28218	12	28	allow	allow	VERB
fbem-28218	12	29	businesses	business	NOUN
fbem-28218	12	30	to	to	PART
fbem-28218	12	31	interact	interact	VERB
fbem-28218	12	32	with	with	ADP
fbem-28218	12	33	audiences	audience	NOUN
fbem-28218	12	34	,	,	PUNCT
fbem-28218	12	35	disseminate	disseminate	VERB
fbem-28218	12	36	information	information	NOUN
fbem-28218	12	37	,	,	PUNCT
fbem-28218	12	38	and	and	CCONJ
fbem-28218	12	39	build	build	VERB
fbem-28218	12	40	brand	brand	NOUN
fbem-28218	12	41	identities	identity	NOUN
fbem-28218	12	42	.	.	PUNCT
fbem-28218	13	1	corporate	corporate	ADJ
fbem-28218	13	2	marketing	marketing	NOUN
fbem-28218	13	3	strategies	strategy	NOUN
fbem-28218	13	4	:	:	PUNCT
fbem-28218	13	5	encompasses	encompass	VERB
fbem-28218	13	6	how	how	SCONJ
fbem-28218	13	7	businesses	business	NOUN
fbem-28218	13	8	plan	plan	VERB
fbem-28218	13	9	,	,	PUNCT
fbem-28218	13	10	execute	execute	VERB
fbem-28218	13	11	,	,	PUNCT
fbem-28218	13	12	and	and	CCONJ
fbem-28218	13	13	manage	manage	VERB
fbem-28218	13	14	promotional	promotional	ADJ
fbem-28218	13	15	activities	activity	NOUN
fbem-28218	13	16	on	on	ADP
fbem-28218	13	17	social	social	ADJ
fbem-28218	13	18	media	medium	NOUN
fbem-28218	13	19	to	to	PART
fbem-28218	13	20	achieve	achieve	VERB
fbem-28218	13	21	specific	specific	ADJ
fbem-28218	13	22	marketing	marketing	NOUN
fbem-28218	13	23	objectives	objective	NOUN
fbem-28218	13	24	.	.	PUNCT
fbem-28218	14	1	brand	brand	NOUN
fbem-28218	14	2	loyalty	loyalty	NOUN
fbem-28218	14	3	:	:	PUNCT
fbem-28218	14	4	refers	refer	VERB
fbem-28218	14	5	to	to	ADP
fbem-28218	14	6	the	the	DET
fbem-28218	14	7	emotional	emotional	ADJ
fbem-28218	14	8	connection	connection	NOUN
fbem-28218	14	9	and	and	CCONJ
fbem-28218	14	10	steadfast	steadfast	ADJ
fbem-28218	14	11	support	support	NOUN
fbem-28218	14	12	consumers	consumer	NOUN
fbem-28218	14	13	have	have	VERB
fbem-28218	14	14	for	for	ADP
fbem-28218	14	15	a	a	DET
fbem-28218	14	16	specific	specific	ADJ
fbem-28218	14	17	brand	brand	NOUN
fbem-28218	14	18	,	,	PUNCT
fbem-28218	14	19	manifested	manifest	VERB
fbem-28218	14	20	through	through	ADP
fbem-28218	14	21	long	long	ADJ
fbem-28218	14	22	-	-	PUNCT
fbem-28218	14	23	term	term	NOUN
fbem-28218	14	24	brand	brand	NOUN
fbem-28218	14	25	choices	choice	NOUN
fbem-28218	14	26	and	and	CCONJ
fbem-28218	14	27	loyalty	loyalty	NOUN
fbem-28218	14	28	.	.	PUNCT
fbem-28218	15	1	2.2	2.2	NUM
fbem-28218	15	2	.	.	PUNCT
fbem-28218	16	1	past	past	ADJ
fbem-28218	16	2	research	research	NOUN
fbem-28218	16	3	classifications	classification	NOUN
fbem-28218	16	4	and	and	CCONJ
fbem-28218	16	5	shortcomings	shortcoming	NOUN
fbem-28218	16	6	past	past	ADP
fbem-28218	16	7	research	research	NOUN
fbem-28218	16	8	can	can	AUX
fbem-28218	16	9	be	be	AUX
fbem-28218	16	10	classified	classify	VERB
fbem-28218	16	11	into	into	ADP
fbem-28218	16	12	the	the	DET
fbem-28218	16	13	following	follow	VERB
fbem-28218	16	14	categories	category	NOUN
fbem-28218	16	15	,	,	PUNCT
fbem-28218	16	16	each	each	PRON
fbem-28218	16	17	representing	represent	VERB
fbem-28218	16	18	different	different	ADJ
fbem-28218	16	19	viewpoints	viewpoint	NOUN
fbem-28218	16	20	and	and	CCONJ
fbem-28218	16	21	methodologies	methodology	NOUN
fbem-28218	16	22	.	.	PUNCT
fbem-28218	17	1	however	however	ADV
fbem-28218	17	2	,	,	PUNCT
fbem-28218	17	3	these	these	DET
fbem-28218	17	4	studies	study	NOUN
fbem-28218	17	5	have	have	VERB
fbem-28218	17	6	their	their	PRON
fbem-28218	17	7	limitations	limitation	NOUN
fbem-28218	17	8	:	:	PUNCT
fbem-28218	17	9	category	category	NOUN
fbem-28218	17	10	1	1	NUM
fbem-28218	17	11	:	:	PUNCT
fbem-28218	17	12	direct	direct	ADJ
fbem-28218	17	13	impact	impact	NOUN
fbem-28218	17	14	of	of	ADP
fbem-28218	17	15	social	social	ADJ
fbem-28218	17	16	media	medium	NOUN
fbem-28218	17	17	on	on	ADP
fbem-28218	17	18	brand	brand	NOUN
fbem-28218	17	19	loyalty	loyalty	NOUN
fbem-28218	17	20	some	some	DET
fbem-28218	17	21	studies	study	NOUN
fbem-28218	17	22	have	have	AUX
fbem-28218	17	23	focused	focus	VERB
fbem-28218	17	24	on	on	ADP
fbem-28218	17	25	how	how	SCONJ
fbem-28218	17	26	social	social	ADJ
fbem-28218	17	27	media	medium	NOUN
fbem-28218	17	28	directly	directly	ADV
fbem-28218	17	29	affects	affect	VERB
fbem-28218	17	30	corporate	corporate	ADJ
fbem-28218	17	31	brand	brand	NOUN
fbem-28218	17	32	loyalty	loyalty	NOUN
fbem-28218	17	33	.	.	PUNCT
fbem-28218	18	1	for	for	ADP
fbem-28218	18	2	example	example	NOUN
fbem-28218	18	3	,	,	PUNCT
fbem-28218	18	4	lee	lee	PROPN
fbem-28218	18	5	and	and	CCONJ
fbem-28218	18	6	kwag	kwag	PROPN
fbem-28218	18	7	(	(	PUNCT
fbem-28218	18	8	2017	2017	NUM
fbem-28218	18	9	)	)	PUNCT
fbem-28218	18	10	conducted	conduct	VERB
fbem-28218	18	11	a	a	DET
fbem-28218	18	12	case	case	NOUN
fbem-28218	18	13	study	study	NOUN
fbem-28218	18	14	on	on	ADP
fbem-28218	18	15	the	the	DET
fbem-28218	18	16	ritz	ritz	PROPN
fbem-28218	18	17	-	-	PUNCT
fbem-28218	18	18	carlton	carlton	PROPN
fbem-28218	18	19	seoul	seoul	PROPN
fbem-28218	18	20	in	in	ADP
fbem-28218	18	21	south	south	PROPN
fbem-28218	18	22	korea	korea	PROPN
fbem-28218	18	23	to	to	PART
fbem-28218	18	24	explore	explore	VERB
fbem-28218	18	25	the	the	DET
fbem-28218	18	26	influence	influence	NOUN
fbem-28218	18	27	of	of	ADP
fbem-28218	18	28	social	social	ADJ
fbem-28218	18	29	media	medium	NOUN
fbem-28218	18	30	marketing	marketing	NOUN
fbem-28218	18	31	strategies	strategy	NOUN
fbem-28218	18	32	on	on	ADP
fbem-28218	18	33	brand	brand	NOUN
fbem-28218	18	34	loyalty	loyalty	NOUN
fbem-28218	18	35	[	[	X
fbem-28218	18	36	1	1	NUM
fbem-28218	18	37	]	]	PUNCT
fbem-28218	18	38	.	.	PUNCT
fbem-28218	19	1	these	these	DET
fbem-28218	19	2	studies	study	NOUN
fbem-28218	19	3	offer	offer	VERB
fbem-28218	19	4	valuable	valuable	ADJ
fbem-28218	19	5	insights	insight	NOUN
fbem-28218	19	6	but	but	CCONJ
fbem-28218	19	7	are	be	AUX
fbem-28218	19	8	often	often	ADV
fbem-28218	19	9	limited	limit	VERB
fbem-28218	19	10	in	in	ADP
fbem-28218	19	11	scope	scope	NOUN
fbem-28218	19	12	,	,	PUNCT
fbem-28218	19	13	often	often	ADV
fbem-28218	19	14	confined	confine	VERB
fbem-28218	19	15	to	to	ADP
fbem-28218	19	16	specific	specific	ADJ
fbem-28218	19	17	industries	industry	NOUN
fbem-28218	19	18	,	,	PUNCT
fbem-28218	19	19	and	and	CCONJ
fbem-28218	19	20	fail	fail	VERB
fbem-28218	19	21	to	to	PART
fbem-28218	19	22	consider	consider	VERB
fbem-28218	19	23	the	the	DET
fbem-28218	19	24	changing	change	VERB
fbem-28218	19	25	competitive	competitive	ADJ
fbem-28218	19	26	environment	environment	NOUN
fbem-28218	19	27	,	,	PUNCT
fbem-28218	19	28	a	a	DET
fbem-28218	19	29	key	key	ADJ
fbem-28218	19	30	focus	focus	NOUN
fbem-28218	19	31	of	of	ADP
fbem-28218	19	32	this	this	DET
fbem-28218	19	33	study	study	NOUN
fbem-28218	19	34	.	.	PUNCT
fbem-28218	20	1	category	category	NOUN
fbem-28218	20	2	2	2	NUM
fbem-28218	20	3	:	:	PUNCT
fbem-28218	20	4	role	role	NOUN
fbem-28218	20	5	of	of	ADP
fbem-28218	20	6	social	social	ADJ
fbem-28218	20	7	media	medium	NOUN
fbem-28218	20	8	in	in	ADP
fbem-28218	20	9	crisis	crisis	NOUN
fbem-28218	20	10	periods	period	VERB
fbem-28218	20	11	another	another	DET
fbem-28218	20	12	category	category	NOUN
fbem-28218	20	13	of	of	ADP
fbem-28218	20	14	research	research	NOUN
fbem-28218	20	15	has	have	AUX
fbem-28218	20	16	concentrated	concentrate	VERB
fbem-28218	20	17	on	on	ADP
fbem-28218	20	18	the	the	DET
fbem-28218	20	19	role	role	NOUN
fbem-28218	20	20	of	of	ADP
fbem-28218	20	21	social	social	ADJ
fbem-28218	20	22	media	medium	NOUN
fbem-28218	20	23	during	during	ADP
fbem-28218	20	24	crises	crisis	NOUN
fbem-28218	20	25	and	and	CCONJ
fbem-28218	20	26	its	its	PRON
fbem-28218	20	27	impact	impact	NOUN
fbem-28218	20	28	on	on	ADP
fbem-28218	20	29	corporate	corporate	ADJ
fbem-28218	20	30	brand	brand	NOUN
fbem-28218	20	31	loyalty	loyalty	NOUN
fbem-28218	20	32	.	.	PUNCT
fbem-28218	21	1	for	for	ADP
fbem-28218	21	2	instance	instance	NOUN
fbem-28218	21	3	,	,	PUNCT
fbem-28218	21	4	patma	patma	NOUN
fbem-28218	21	5	et	et	PROPN
fbem-28218	21	6	al	al	PROPN
fbem-28218	21	7	.	.	PROPN
fbem-28218	21	8	(	(	PUNCT
fbem-28218	21	9	2021	2021	NUM
fbem-28218	21	10	)	)	PUNCT
fbem-28218	21	11	examined	examine	VERB
fbem-28218	21	12	the	the	DET
fbem-28218	21	13	social	social	ADJ
fbem-28218	21	14	media	media	NOUN
fbem-28218	21	15	marketing	marketing	NOUN
fbem-28218	21	16	strategies	strategy	NOUN
fbem-28218	21	17	of	of	ADP
fbem-28218	21	18	indonesian	indonesian	ADJ
fbem-28218	21	19	smes	sme	NOUN
fbem-28218	21	20	during	during	ADP
fbem-28218	21	21	the	the	DET
fbem-28218	21	22	covid-19	covid-19	PROPN
fbem-28218	21	23	pandemic	pandemic	NOUN
fbem-28218	21	24	[	[	X
fbem-28218	21	25	4	4	NUM
fbem-28218	21	26	]	]	PUNCT
fbem-28218	21	27	.	.	PUNCT
fbem-28218	22	1	while	while	SCONJ
fbem-28218	22	2	such	such	ADJ
fbem-28218	22	3	research	research	NOUN
fbem-28218	22	4	highlights	highlight	NOUN
fbem-28218	22	5	the	the	DET
fbem-28218	22	6	critical	critical	ADJ
fbem-28218	22	7	role	role	NOUN
fbem-28218	22	8	of	of	ADP
fbem-28218	22	9	social	social	ADJ
fbem-28218	22	10	media	medium	NOUN
fbem-28218	22	11	during	during	ADP
fbem-28218	22	12	crisis	crisis	NOUN
fbem-28218	22	13	periods	period	NOUN
fbem-28218	22	14	,	,	PUNCT
fbem-28218	22	15	it	it	PRON
fbem-28218	22	16	often	often	ADV
fbem-28218	22	17	neglects	neglect	VERB
fbem-28218	22	18	the	the	DET
fbem-28218	22	19	impact	impact	NOUN
fbem-28218	22	20	of	of	ADP
fbem-28218	22	21	social	social	ADJ
fbem-28218	22	22	media	medium	NOUN
fbem-28218	22	23	in	in	ADP
fbem-28218	22	24	normal	normal	ADJ
fbem-28218	22	25	operational	operational	ADJ
fbem-28218	22	26	contexts	context	NOUN
fbem-28218	22	27	category	category	NOUN
fbem-28218	22	28	3	3	NUM
fbem-28218	22	29	:	:	PUNCT
fbem-28218	22	30	social	social	ADJ
fbem-28218	22	31	media	medium	NOUN
fbem-28218	22	32	interaction	interaction	NOUN
fbem-28218	22	33	and	and	CCONJ
fbem-28218	22	34	trust	trust	VERB
fbem-28218	22	35	some	some	DET
fbem-28218	22	36	studies	study	NOUN
fbem-28218	22	37	have	have	AUX
fbem-28218	22	38	explored	explore	VERB
fbem-28218	22	39	how	how	SCONJ
fbem-28218	22	40	social	social	ADJ
fbem-28218	22	41	media	media	NOUN
fbem-28218	22	42	affects	affect	VERB
fbem-28218	22	43	brand	brand	NOUN
fbem-28218	22	44	-	-	PUNCT
fbem-28218	22	45	consumer	consumer	NOUN
fbem-28218	22	46	interaction	interaction	NOUN
fbem-28218	22	47	,	,	PUNCT
fbem-28218	22	48	trust	trust	NOUN
fbem-28218	22	49	,	,	PUNCT
fbem-28218	22	50	and	and	CCONJ
fbem-28218	22	51	involvement	involvement	NOUN
fbem-28218	22	52	.	.	PUNCT
fbem-28218	23	1	for	for	ADP
fbem-28218	23	2	example	example	NOUN
fbem-28218	23	3	,	,	PUNCT
fbem-28218	23	4	samarah	samarah	PROPN
fbem-28218	23	5	et	et	PROPN
fbem-28218	23	6	al	al	PROPN
fbem-28218	23	7	.	.	PROPN
fbem-28218	24	1	(	(	PUNCT
fbem-28218	24	2	2022	2022	NUM
fbem-28218	24	3	)	)	PUNCT
fbem-28218	24	4	delved	delve	VERB
fbem-28218	24	5	into	into	ADP
fbem-28218	24	6	how	how	SCONJ
fbem-28218	24	7	brand	brand	NOUN
fbem-28218	24	8	interactivity	interactivity	NOUN
fbem-28218	24	9	and	and	CCONJ
fbem-28218	24	10	engagement	engagement	NOUN
fbem-28218	24	11	influence	influence	NOUN
fbem-28218	24	12	brand	brand	NOUN
fbem-28218	24	13	loyalty	loyalty	NOUN
fbem-28218	24	14	on	on	ADP
fbem-28218	24	15	social	social	ADJ
fbem-28218	24	16	media	medium	NOUN
fbem-28218	24	17	[	[	X
fbem-28218	24	18	5	5	NUM
fbem-28218	24	19	]	]	PUNCT
fbem-28218	24	20	.	.	PUNCT
fbem-28218	25	1	this	this	DET
fbem-28218	25	2	type	type	NOUN
fbem-28218	25	3	of	of	ADP
fbem-28218	25	4	research	research	NOUN
fbem-28218	25	5	underscores	underscore	VERB
fbem-28218	25	6	the	the	DET
fbem-28218	25	7	role	role	NOUN
fbem-28218	25	8	of	of	ADP
fbem-28218	25	9	social	social	ADJ
fbem-28218	25	10	media	medium	NOUN
fbem-28218	25	11	in	in	ADP
fbem-28218	25	12	building	build	VERB
fbem-28218	25	13	brand	brand	NOUN
fbem-28218	25	14	trust	trust	NOUN
fbem-28218	25	15	and	and	CCONJ
fbem-28218	25	16	interaction	interaction	NOUN
fbem-28218	25	17	but	but	CCONJ
fbem-28218	25	18	might	might	AUX
fbem-28218	25	19	not	not	PART
fbem-28218	25	20	encompass	encompass	VERB
fbem-28218	25	21	the	the	DET
fbem-28218	25	22	full	full	ADJ
fbem-28218	25	23	spectrum	spectrum	NOUN
fbem-28218	25	24	of	of	ADP
fbem-28218	25	25	social	social	ADJ
fbem-28218	25	26	media	medium	NOUN
fbem-28218	25	27	’s	’s	PART
fbem-28218	25	28	impact	impact	NOUN
fbem-28218	25	29	.	.	PUNCT
fbem-28218	26	1	2.3	2.3	NUM
fbem-28218	26	2	.	.	PUNCT
fbem-28218	26	3	posing	pose	VERB
fbem-28218	26	4	research	research	NOUN
fbem-28218	26	5	questions	question	NOUN
fbem-28218	26	6	based	base	VERB
fbem-28218	26	7	on	on	ADP
fbem-28218	26	8	these	these	DET
fbem-28218	26	9	shortcomings	shortcoming	NOUN
fbem-28218	26	10	,	,	PUNCT
fbem-28218	26	11	this	this	DET
fbem-28218	26	12	study	study	NOUN
fbem-28218	26	13	poses	pose	VERB
fbem-28218	26	14	the	the	DET
fbem-28218	26	15	following	follow	VERB
fbem-28218	26	16	research	research	NOUN
fbem-28218	26	17	questions	question	NOUN
fbem-28218	26	18	:	:	PUNCT
fbem-28218	26	19	main	main	ADJ
fbem-28218	26	20	question	question	NOUN
fbem-28218	26	21	:	:	PUNCT
fbem-28218	26	22	how	how	SCONJ
fbem-28218	26	23	does	do	AUX
fbem-28218	26	24	social	social	ADJ
fbem-28218	26	25	media	medium	NOUN
fbem-28218	26	26	affect	affect	VERB
fbem-28218	26	27	corporate	corporate	ADJ
fbem-28218	26	28	brand	brand	NOUN
fbem-28218	26	29	loyalty	loyalty	NOUN
fbem-28218	26	30	and	and	CCONJ
fbem-28218	26	31	consumer	consumer	NOUN
fbem-28218	26	32	attitudes	attitude	NOUN
fbem-28218	26	33	toward	toward	ADP
fbem-28218	26	34	businesses	business	NOUN
fbem-28218	26	35	?	?	PUNCT
fbem-28218	27	1	sub	sub	NOUN
fbem-28218	27	2	-	-	NOUN
fbem-28218	27	3	questions	question	NOUN
fbem-28218	27	4	:	:	PUNCT
fbem-28218	27	5	how	how	SCONJ
fbem-28218	27	6	does	do	VERB
fbem-28218	27	7	social	social	ADJ
fbem-28218	27	8	media	medium	NOUN
fbem-28218	27	9	influence	influence	NOUN
fbem-28218	27	10	brand	brand	NOUN
fbem-28218	27	11	recognition	recognition	NOUN
fbem-28218	27	12	and	and	CCONJ
fbem-28218	27	13	awareness	awareness	NOUN
fbem-28218	27	14	?	?	PUNCT
fbem-28218	28	1	35	35	NUM
fbem-28218	28	2	how	how	SCONJ
fbem-28218	28	3	does	do	VERB
fbem-28218	28	4	social	social	ADJ
fbem-28218	28	5	media	medium	NOUN
fbem-28218	28	6	foster	foster	ADJ
fbem-28218	28	7	consumer	consumer	NOUN
fbem-28218	28	8	engagement	engagement	NOUN
fbem-28218	28	9	and	and	CCONJ
fbem-28218	28	10	interaction	interaction	NOUN
fbem-28218	28	11	?	?	PUNCT
fbem-28218	29	1	how	how	SCONJ
fbem-28218	29	2	do	do	VERB
fbem-28218	29	3	businesses	business	NOUN
fbem-28218	29	4	that	that	PRON
fbem-28218	29	5	do	do	AUX
fbem-28218	29	6	not	not	PART
fbem-28218	29	7	heavily	heavily	ADV
fbem-28218	29	8	rely	rely	VERB
fbem-28218	29	9	on	on	ADP
fbem-28218	29	10	marketing	marketing	NOUN
fbem-28218	29	11	strategies	strategy	NOUN
fbem-28218	29	12	survive	survive	VERB
fbem-28218	29	13	in	in	ADP
fbem-28218	29	14	the	the	DET
fbem-28218	29	15	era	era	NOUN
fbem-28218	29	16	of	of	ADP
fbem-28218	29	17	social	social	ADJ
fbem-28218	29	18	media	medium	NOUN
fbem-28218	29	19	?	?	PUNCT
fbem-28218	30	1	2.4	2.4	NUM
fbem-28218	30	2	.	.	PUNCT
fbem-28218	31	1	conclusion	conclusion	NOUN
fbem-28218	31	2	social	social	ADJ
fbem-28218	31	3	media	medium	NOUN
fbem-28218	31	4	has	have	AUX
fbem-28218	31	5	become	become	VERB
fbem-28218	31	6	a	a	DET
fbem-28218	31	7	vital	vital	ADJ
fbem-28218	31	8	field	field	NOUN
fbem-28218	31	9	of	of	ADP
fbem-28218	31	10	research	research	NOUN
fbem-28218	31	11	in	in	ADP
fbem-28218	31	12	corporate	corporate	ADJ
fbem-28218	31	13	marketing	marketing	NOUN
fbem-28218	31	14	strategies	strategy	NOUN
fbem-28218	31	15	and	and	CCONJ
fbem-28218	31	16	brand	brand	NOUN
fbem-28218	31	17	loyalty	loyalty	NOUN
fbem-28218	31	18	.	.	PUNCT
fbem-28218	32	1	yet	yet	ADV
fbem-28218	32	2	,	,	PUNCT
fbem-28218	32	3	many	many	ADJ
fbem-28218	32	4	questions	question	NOUN
fbem-28218	32	5	remain	remain	VERB
fbem-28218	32	6	to	to	PART
fbem-28218	32	7	be	be	AUX
fbem-28218	32	8	answered	answer	VERB
fbem-28218	32	9	.	.	PUNCT
fbem-28218	33	1	by	by	ADP
fbem-28218	33	2	analyzing	analyze	VERB
fbem-28218	33	3	existing	exist	VERB
fbem-28218	33	4	research	research	NOUN
fbem-28218	33	5	and	and	CCONJ
fbem-28218	33	6	defining	define	VERB
fbem-28218	33	7	research	research	NOUN
fbem-28218	33	8	questions	question	NOUN
fbem-28218	33	9	,	,	PUNCT
fbem-28218	33	10	this	this	DET
fbem-28218	33	11	review	review	NOUN
fbem-28218	33	12	paper	paper	NOUN
fbem-28218	33	13	provides	provide	VERB
fbem-28218	33	14	insights	insight	NOUN
fbem-28218	33	15	into	into	ADP
fbem-28218	33	16	the	the	DET
fbem-28218	33	17	role	role	NOUN
fbem-28218	33	18	of	of	ADP
fbem-28218	33	19	social	social	ADJ
fbem-28218	33	20	media	medium	NOUN
fbem-28218	33	21	in	in	ADP
fbem-28218	33	22	corporate	corporate	ADJ
fbem-28218	33	23	environments	environment	NOUN
fbem-28218	33	24	.	.	PUNCT
fbem-28218	34	1	future	future	ADJ
fbem-28218	34	2	research	research	NOUN
fbem-28218	34	3	will	will	AUX
fbem-28218	34	4	contribute	contribute	VERB
fbem-28218	34	5	to	to	ADP
fbem-28218	34	6	revealing	reveal	VERB
fbem-28218	34	7	more	more	ADJ
fbem-28218	34	8	about	about	ADP
fbem-28218	34	9	how	how	SCONJ
fbem-28218	34	10	social	social	ADJ
fbem-28218	34	11	media	medium	NOUN
fbem-28218	34	12	shapes	shape	VERB
fbem-28218	34	13	brand	brand	NOUN
fbem-28218	34	14	loyalty	loyalty	NOUN
fbem-28218	34	15	to	to	PART
fbem-28218	34	16	adapt	adapt	VERB
fbem-28218	34	17	to	to	ADP
fbem-28218	34	18	the	the	DET
fbem-28218	34	19	ever	ever	ADV
fbem-28218	34	20	-	-	PUNCT
fbem-28218	34	21	changing	change	VERB
fbem-28218	34	22	market	market	NOUN
fbem-28218	34	23	landscape	landscape	NOUN
fbem-28218	34	24	.	.	PUNCT
fbem-28218	35	1	3	3	X
fbem-28218	35	2	.	.	X
fbem-28218	35	3	methodology	methodology	NOUN
fbem-28218	35	4	3.1	3.1	NUM
fbem-28218	35	5	.	.	PUNCT
fbem-28218	36	1	research	research	NOUN
fbem-28218	36	2	design	design	NOUN
fbem-28218	36	3	this	this	DET
fbem-28218	36	4	study	study	NOUN
fbem-28218	36	5	adopts	adopt	VERB
fbem-28218	36	6	a	a	DET
fbem-28218	36	7	mixed	mix	VERB
fbem-28218	36	8	-	-	PUNCT
fbem-28218	36	9	method	method	NOUN
fbem-28218	36	10	approach	approach	NOUN
fbem-28218	36	11	,	,	PUNCT
fbem-28218	36	12	combining	combine	VERB
fbem-28218	36	13	both	both	CCONJ
fbem-28218	36	14	quantitative	quantitative	ADJ
fbem-28218	36	15	and	and	CCONJ
fbem-28218	36	16	qualitative	qualitative	ADJ
fbem-28218	36	17	research	research	NOUN
fbem-28218	36	18	methods	method	NOUN
fbem-28218	36	19	to	to	PART
fbem-28218	36	20	comprehensively	comprehensively	ADV
fbem-28218	36	21	understand	understand	VERB
fbem-28218	36	22	the	the	DET
fbem-28218	36	23	impact	impact	NOUN
fbem-28218	36	24	of	of	ADP
fbem-28218	36	25	social	social	ADJ
fbem-28218	36	26	media	medium	NOUN
fbem-28218	36	27	marketing	marketing	NOUN
fbem-28218	36	28	strategies	strategy	NOUN
fbem-28218	36	29	on	on	ADP
fbem-28218	36	30	corporate	corporate	ADJ
fbem-28218	36	31	brand	brand	NOUN
fbem-28218	36	32	loyalty	loyalty	NOUN
fbem-28218	36	33	.	.	PUNCT
fbem-28218	37	1	the	the	DET
fbem-28218	37	2	mixedmethod	mixedmethod	NOUN
fbem-28218	37	3	design	design	NOUN
fbem-28218	37	4	is	be	AUX
fbem-28218	37	5	chosen	choose	VERB
fbem-28218	37	6	to	to	PART
fbem-28218	37	7	provide	provide	VERB
fbem-28218	37	8	a	a	DET
fbem-28218	37	9	holistic	holistic	ADJ
fbem-28218	37	10	view	view	NOUN
fbem-28218	37	11	,	,	PUNCT
fbem-28218	37	12	incorporating	incorporate	VERB
fbem-28218	37	13	numerical	numerical	ADJ
fbem-28218	37	14	data	datum	NOUN
fbem-28218	37	15	from	from	ADP
fbem-28218	37	16	surveys	survey	NOUN
fbem-28218	37	17	and	and	CCONJ
fbem-28218	37	18	deeper	deep	ADJ
fbem-28218	37	19	insights	insight	NOUN
fbem-28218	37	20	from	from	ADP
fbem-28218	37	21	case	case	NOUN
fbem-28218	37	22	studies	study	NOUN
fbem-28218	37	23	.	.	PUNCT
fbem-28218	38	1	3.2	3.2	NUM
fbem-28218	38	2	.	.	PUNCT
fbem-28218	39	1	data	datum	NOUN
fbem-28218	39	2	collection	collection	NOUN
fbem-28218	39	3	3.2.1	3.2.1	NUM
fbem-28218	39	4	.	.	PUNCT
fbem-28218	40	1	quantitative	quantitative	ADJ
fbem-28218	40	2	data	datum	NOUN
fbem-28218	40	3	collection	collection	NOUN
fbem-28218	40	4	an	an	DET
fbem-28218	40	5	online	online	ADJ
fbem-28218	40	6	survey	survey	NOUN
fbem-28218	40	7	was	be	AUX
fbem-28218	40	8	distributed	distribute	VERB
fbem-28218	40	9	to	to	ADP
fbem-28218	40	10	a	a	DET
fbem-28218	40	11	sample	sample	NOUN
fbem-28218	40	12	of	of	ADP
fbem-28218	40	13	500	500	NUM
fbem-28218	40	14	consumers	consumer	NOUN
fbem-28218	40	15	across	across	ADP
fbem-28218	40	16	different	different	ADJ
fbem-28218	40	17	demographics	demographic	NOUN
fbem-28218	40	18	,	,	PUNCT
fbem-28218	40	19	including	include	VERB
fbem-28218	40	20	age	age	NOUN
fbem-28218	40	21	,	,	PUNCT
fbem-28218	40	22	gender	gender	NOUN
fbem-28218	40	23	,	,	PUNCT
fbem-28218	40	24	income	income	NOUN
fbem-28218	40	25	level	level	NOUN
fbem-28218	40	26	,	,	PUNCT
fbem-28218	40	27	and	and	CCONJ
fbem-28218	40	28	social	social	ADJ
fbem-28218	40	29	media	media	NOUN
fbem-28218	40	30	usage	usage	NOUN
fbem-28218	40	31	frequency	frequency	NOUN
fbem-28218	40	32	.	.	PUNCT
fbem-28218	41	1	the	the	DET
fbem-28218	41	2	survey	survey	NOUN
fbem-28218	41	3	consisted	consist	VERB
fbem-28218	41	4	of	of	ADP
fbem-28218	41	5	25	25	NUM
fbem-28218	41	6	questions	question	NOUN
fbem-28218	41	7	focused	focus	VERB
fbem-28218	41	8	on	on	ADP
fbem-28218	41	9	participants	participant	NOUN
fbem-28218	41	10	’	'	PUNCT
fbem-28218	41	11	interactions	interaction	NOUN
fbem-28218	41	12	with	with	ADP
fbem-28218	41	13	brands	brand	NOUN
fbem-28218	41	14	on	on	ADP
fbem-28218	41	15	social	social	ADJ
fbem-28218	41	16	media	medium	NOUN
fbem-28218	41	17	,	,	PUNCT
fbem-28218	41	18	their	their	PRON
fbem-28218	41	19	loyalty	loyalty	NOUN
fbem-28218	41	20	to	to	ADP
fbem-28218	41	21	these	these	DET
fbem-28218	41	22	brands	brand	NOUN
fbem-28218	41	23	,	,	PUNCT
fbem-28218	41	24	and	and	CCONJ
fbem-28218	41	25	their	their	PRON
fbem-28218	41	26	perceptions	perception	NOUN
fbem-28218	41	27	of	of	ADP
fbem-28218	41	28	companies	company	NOUN
fbem-28218	41	29	that	that	PRON
fbem-28218	41	30	do	do	AUX
fbem-28218	41	31	not	not	PART
fbem-28218	41	32	engage	engage	VERB
fbem-28218	41	33	in	in	ADP
fbem-28218	41	34	traditional	traditional	ADJ
fbem-28218	41	35	marketing	marketing	NOUN
fbem-28218	41	36	.	.	PUNCT
fbem-28218	42	1	3.2.2	3.2.2	X
fbem-28218	42	2	.	.	PUNCT
fbem-28218	42	3	qualitative	qualitative	ADJ
fbem-28218	42	4	data	datum	NOUN
fbem-28218	42	5	collection	collection	NOUN
fbem-28218	42	6	for	for	ADP
fbem-28218	42	7	the	the	DET
fbem-28218	42	8	qualitative	qualitative	ADJ
fbem-28218	42	9	component	component	NOUN
fbem-28218	42	10	,	,	PUNCT
fbem-28218	42	11	case	case	NOUN
fbem-28218	42	12	studies	study	NOUN
fbem-28218	42	13	were	be	AUX
fbem-28218	42	14	conducted	conduct	VERB
fbem-28218	42	15	on	on	ADP
fbem-28218	42	16	three	three	NUM
fbem-28218	42	17	companies	company	NOUN
fbem-28218	42	18	:	:	PUNCT
fbem-28218	42	19	a	a	DET
fbem-28218	42	20	luxury	luxury	NOUN
fbem-28218	42	21	hotel	hotel	NOUN
fbem-28218	42	22	chain	chain	NOUN
fbem-28218	42	23	,	,	PUNCT
fbem-28218	42	24	a	a	DET
fbem-28218	42	25	technology	technology	NOUN
fbem-28218	42	26	startup	startup	NOUN
fbem-28218	42	27	,	,	PUNCT
fbem-28218	42	28	and	and	CCONJ
fbem-28218	42	29	a	a	DET
fbem-28218	42	30	fashion	fashion	NOUN
fbem-28218	42	31	retailer	retailer	NOUN
fbem-28218	42	32	.	.	PUNCT
fbem-28218	43	1	these	these	DET
fbem-28218	43	2	companies	company	NOUN
fbem-28218	43	3	were	be	AUX
fbem-28218	43	4	selected	select	VERB
fbem-28218	43	5	based	base	VERB
fbem-28218	43	6	on	on	ADP
fbem-28218	43	7	their	their	PRON
fbem-28218	43	8	varying	vary	VERB
fbem-28218	43	9	levels	level	NOUN
fbem-28218	43	10	of	of	ADP
fbem-28218	43	11	reliance	reliance	NOUN
fbem-28218	43	12	on	on	ADP
fbem-28218	43	13	social	social	ADJ
fbem-28218	43	14	media	medium	NOUN
fbem-28218	43	15	marketing	marketing	NOUN
fbem-28218	43	16	and	and	CCONJ
fbem-28218	43	17	their	their	PRON
fbem-28218	43	18	different	different	ADJ
fbem-28218	43	19	market	market	NOUN
fbem-28218	43	20	positions	position	NOUN
fbem-28218	43	21	.	.	PUNCT
fbem-28218	44	1	in	in	ADP
fbem-28218	44	2	-	-	PUNCT
fbem-28218	44	3	depth	depth	NOUN
fbem-28218	44	4	interviews	interview	NOUN
fbem-28218	44	5	were	be	AUX
fbem-28218	44	6	held	hold	VERB
fbem-28218	44	7	with	with	ADP
fbem-28218	44	8	key	key	ADJ
fbem-28218	44	9	marketing	marketing	NOUN
fbem-28218	44	10	personnel	personnel	NOUN
fbem-28218	44	11	from	from	ADP
fbem-28218	44	12	these	these	DET
fbem-28218	44	13	companies	company	NOUN
fbem-28218	44	14	,	,	PUNCT
fbem-28218	44	15	and	and	CCONJ
fbem-28218	44	16	a	a	DET
fbem-28218	44	17	thematic	thematic	ADJ
fbem-28218	44	18	analysis	analysis	NOUN
fbem-28218	44	19	was	be	AUX
fbem-28218	44	20	conducted	conduct	VERB
fbem-28218	44	21	to	to	PART
fbem-28218	44	22	identify	identify	VERB
fbem-28218	44	23	the	the	DET
fbem-28218	44	24	strategies	strategy	NOUN
fbem-28218	44	25	that	that	PRON
fbem-28218	44	26	contribute	contribute	VERB
fbem-28218	44	27	to	to	ADP
fbem-28218	44	28	brand	brand	NOUN
fbem-28218	44	29	loyalty	loyalty	NOUN
fbem-28218	44	30	and	and	CCONJ
fbem-28218	44	31	survival	survival	NOUN
fbem-28218	44	32	in	in	ADP
fbem-28218	44	33	a	a	DET
fbem-28218	44	34	competitive	competitive	ADJ
fbem-28218	44	35	environment	environment	NOUN
fbem-28218	44	36	.	.	PUNCT
fbem-28218	45	1	3.3	3.3	NUM
fbem-28218	45	2	.	.	PUNCT
fbem-28218	46	1	sampling	sample	VERB
fbem-28218	46	2	stratified	stratify	VERB
fbem-28218	46	3	random	random	ADJ
fbem-28218	46	4	sampling	sampling	NOUN
fbem-28218	46	5	was	be	AUX
fbem-28218	46	6	used	use	VERB
fbem-28218	46	7	to	to	PART
fbem-28218	46	8	ensure	ensure	VERB
fbem-28218	46	9	that	that	SCONJ
fbem-28218	46	10	the	the	DET
fbem-28218	46	11	survey	survey	NOUN
fbem-28218	46	12	sample	sample	NOUN
fbem-28218	46	13	was	be	AUX
fbem-28218	46	14	representative	representative	NOUN
fbem-28218	46	15	of	of	ADP
fbem-28218	46	16	the	the	DET
fbem-28218	46	17	broader	broad	ADJ
fbem-28218	46	18	population	population	NOUN
fbem-28218	46	19	.	.	PUNCT
fbem-28218	47	1	the	the	DET
fbem-28218	47	2	strata	strata	NOUN
fbem-28218	47	3	were	be	AUX
fbem-28218	47	4	based	base	VERB
fbem-28218	47	5	on	on	ADP
fbem-28218	47	6	key	key	ADJ
fbem-28218	47	7	demographic	demographic	ADJ
fbem-28218	47	8	variables	variable	NOUN
fbem-28218	47	9	,	,	PUNCT
fbem-28218	47	10	including	include	VERB
fbem-28218	47	11	age	age	NOUN
fbem-28218	47	12	(	(	PUNCT
fbem-28218	47	13	18	18	NUM
fbem-28218	47	14	-	-	SYM
fbem-28218	47	15	24	24	NUM
fbem-28218	47	16	,	,	PUNCT
fbem-28218	47	17	25	25	NUM
fbem-28218	47	18	-	-	SYM
fbem-28218	47	19	34	34	NUM
fbem-28218	47	20	,	,	PUNCT
fbem-28218	47	21	35	35	NUM
fbem-28218	47	22	-	-	SYM
fbem-28218	47	23	44	44	NUM
fbem-28218	47	24	,	,	PUNCT
fbem-28218	47	25	45	45	NUM
fbem-28218	47	26	+	+	NUM
fbem-28218	47	27	)	)	PUNCT
fbem-28218	47	28	,	,	PUNCT
fbem-28218	47	29	gender	gender	NOUN
fbem-28218	47	30	(	(	PUNCT
fbem-28218	47	31	male	male	ADJ
fbem-28218	47	32	,	,	PUNCT
fbem-28218	47	33	female	female	NOUN
fbem-28218	47	34	,	,	PUNCT
fbem-28218	47	35	non	non	ADJ
fbem-28218	47	36	-	-	ADJ
fbem-28218	47	37	binary	binary	ADJ
fbem-28218	47	38	)	)	PUNCT
fbem-28218	47	39	,	,	PUNCT
fbem-28218	47	40	and	and	CCONJ
fbem-28218	47	41	income	income	NOUN
fbem-28218	47	42	level	level	NOUN
fbem-28218	47	43	(	(	PUNCT
fbem-28218	47	44	low	low	ADJ
fbem-28218	47	45	,	,	PUNCT
fbem-28218	47	46	middle	middle	ADJ
fbem-28218	47	47	,	,	PUNCT
fbem-28218	47	48	high	high	ADJ
fbem-28218	47	49	)	)	PUNCT
fbem-28218	47	50	.	.	PUNCT
fbem-28218	48	1	3.4	3.4	NUM
fbem-28218	48	2	.	.	PUNCT
fbem-28218	49	1	data	datum	NOUN
fbem-28218	49	2	analysis	analysis	NOUN
fbem-28218	49	3	quantitative	quantitative	ADJ
fbem-28218	49	4	data	datum	NOUN
fbem-28218	49	5	was	be	AUX
fbem-28218	49	6	analyzed	analyze	VERB
fbem-28218	49	7	using	use	VERB
fbem-28218	49	8	spss	spss	PROPN
fbem-28218	49	9	software	software	NOUN
fbem-28218	49	10	,	,	PUNCT
fbem-28218	49	11	with	with	ADP
fbem-28218	49	12	techniques	technique	NOUN
fbem-28218	49	13	including	include	VERB
fbem-28218	49	14	descriptive	descriptive	ADJ
fbem-28218	49	15	statistics	statistic	NOUN
fbem-28218	49	16	,	,	PUNCT
fbem-28218	49	17	correlation	correlation	NOUN
fbem-28218	49	18	analysis	analysis	NOUN
fbem-28218	49	19	,	,	PUNCT
fbem-28218	49	20	and	and	CCONJ
fbem-28218	49	21	regression	regression	VERB
fbem-28218	49	22	analysis	analysis	NOUN
fbem-28218	49	23	to	to	PART
fbem-28218	49	24	explore	explore	VERB
fbem-28218	49	25	the	the	DET
fbem-28218	49	26	relationships	relationship	NOUN
fbem-28218	49	27	between	between	ADP
fbem-28218	49	28	social	social	ADJ
fbem-28218	49	29	media	medium	NOUN
fbem-28218	49	30	marketing	marketing	NOUN
fbem-28218	49	31	strategies	strategy	NOUN
fbem-28218	49	32	and	and	CCONJ
fbem-28218	49	33	brand	brand	NOUN
fbem-28218	49	34	loyalty	loyalty	NOUN
fbem-28218	49	35	.	.	PUNCT
fbem-28218	50	1	qualitative	qualitative	ADJ
fbem-28218	50	2	data	datum	NOUN
fbem-28218	50	3	from	from	ADP
fbem-28218	50	4	the	the	DET
fbem-28218	50	5	case	case	NOUN
fbem-28218	50	6	studies	study	NOUN
fbem-28218	50	7	were	be	AUX
fbem-28218	50	8	analyzed	analyze	VERB
fbem-28218	50	9	using	use	VERB
fbem-28218	50	10	nvivo	nvivo	ADJ
fbem-28218	50	11	software	software	NOUN
fbem-28218	50	12	,	,	PUNCT
fbem-28218	50	13	allowing	allow	VERB
fbem-28218	50	14	for	for	ADP
fbem-28218	50	15	the	the	DET
fbem-28218	50	16	coding	coding	NOUN
fbem-28218	50	17	of	of	ADP
fbem-28218	50	18	recurring	recur	VERB
fbem-28218	50	19	themes	theme	NOUN
fbem-28218	50	20	and	and	CCONJ
fbem-28218	50	21	patterns	pattern	NOUN
fbem-28218	50	22	related	relate	VERB
fbem-28218	50	23	to	to	ADP
fbem-28218	50	24	brand	brand	NOUN
fbem-28218	50	25	loyalty	loyalty	NOUN
fbem-28218	50	26	and	and	CCONJ
fbem-28218	50	27	marketing	marketing	NOUN
fbem-28218	50	28	strategies	strategy	NOUN
fbem-28218	50	29	.	.	PUNCT
fbem-28218	51	1	4	4	X
fbem-28218	51	2	.	.	NOUN
fbem-28218	51	3	results	result	VERB
fbem-28218	51	4	4.1	4.1	NUM
fbem-28218	51	5	.	.	PUNCT
fbem-28218	52	1	quantitative	quantitative	ADJ
fbem-28218	52	2	findings	finding	NOUN
fbem-28218	52	3	the	the	DET
fbem-28218	52	4	survey	survey	NOUN
fbem-28218	52	5	data	datum	NOUN
fbem-28218	52	6	revealed	reveal	VERB
fbem-28218	52	7	the	the	DET
fbem-28218	52	8	following	follow	VERB
fbem-28218	52	9	key	key	ADJ
fbem-28218	52	10	insights	insight	NOUN
fbem-28218	52	11	:	:	PUNCT
fbem-28218	52	12	brand	brand	NOUN
fbem-28218	52	13	loyalty	loyalty	NOUN
fbem-28218	52	14	and	and	CCONJ
fbem-28218	52	15	social	social	ADJ
fbem-28218	52	16	media	medium	NOUN
fbem-28218	52	17	interaction	interaction	NOUN
fbem-28218	53	1	:	:	PUNCT
fbem-28218	53	2	there	there	PRON
fbem-28218	53	3	was	be	VERB
fbem-28218	53	4	a	a	DET
fbem-28218	53	5	significant	significant	ADJ
fbem-28218	53	6	positive	positive	ADJ
fbem-28218	53	7	correlation	correlation	NOUN
fbem-28218	53	8	(	(	PUNCT
fbem-28218	53	9	r	r	NOUN
fbem-28218	53	10	=	=	SYM
fbem-28218	53	11	0.65	0.65	NUM
fbem-28218	53	12	,	,	PUNCT
fbem-28218	53	13	p	p	X
fbem-28218	53	14	<	<	X
fbem-28218	53	15	0.01	0.01	NUM
fbem-28218	53	16	)	)	PUNCT
fbem-28218	53	17	between	between	ADP
fbem-28218	53	18	the	the	DET
fbem-28218	53	19	frequency	frequency	NOUN
fbem-28218	53	20	of	of	ADP
fbem-28218	53	21	social	social	ADJ
fbem-28218	53	22	media	medium	NOUN
fbem-28218	53	23	interactions	interaction	NOUN
fbem-28218	53	24	and	and	CCONJ
fbem-28218	53	25	brand	brand	NOUN
fbem-28218	53	26	loyalty	loyalty	NOUN
fbem-28218	53	27	.	.	PUNCT
fbem-28218	54	1	consumers	consumer	NOUN
fbem-28218	54	2	who	who	PRON
fbem-28218	54	3	engaged	engage	VERB
fbem-28218	54	4	more	more	ADV
fbem-28218	54	5	frequently	frequently	ADV
fbem-28218	54	6	with	with	ADP
fbem-28218	54	7	brands	brand	NOUN
fbem-28218	54	8	on	on	ADP
fbem-28218	54	9	social	social	ADJ
fbem-28218	54	10	media	medium	NOUN
fbem-28218	54	11	reported	report	VERB
fbem-28218	54	12	higher	high	ADJ
fbem-28218	54	13	levels	level	NOUN
fbem-28218	54	14	of	of	ADP
fbem-28218	54	15	loyalty	loyalty	NOUN
fbem-28218	54	16	.	.	PUNCT
fbem-28218	55	1	consumer	consumer	NOUN
fbem-28218	55	2	perception	perception	NOUN
fbem-28218	55	3	:	:	PUNCT
fbem-28218	55	4	72	72	NUM
fbem-28218	55	5	%	%	NOUN
fbem-28218	55	6	of	of	ADP
fbem-28218	55	7	respondents	respondent	NOUN
fbem-28218	55	8	agreed	agree	VERB
fbem-28218	55	9	that	that	SCONJ
fbem-28218	55	10	a	a	DET
fbem-28218	55	11	brand	brand	NOUN
fbem-28218	55	12	’s	’s	PART
fbem-28218	55	13	presence	presence	NOUN
fbem-28218	55	14	on	on	ADP
fbem-28218	55	15	social	social	ADJ
fbem-28218	55	16	media	medium	NOUN
fbem-28218	55	17	positively	positively	ADV
fbem-28218	55	18	influenced	influence	VERB
fbem-28218	55	19	their	their	PRON
fbem-28218	55	20	perception	perception	NOUN
fbem-28218	55	21	of	of	ADP
fbem-28218	55	22	the	the	DET
fbem-28218	55	23	brand	brand	NOUN
fbem-28218	55	24	,	,	PUNCT
fbem-28218	55	25	while	while	SCONJ
fbem-28218	55	26	64	64	NUM
fbem-28218	55	27	%	%	NOUN
fbem-28218	55	28	indicated	indicate	VERB
fbem-28218	55	29	that	that	SCONJ
fbem-28218	55	30	they	they	PRON
fbem-28218	55	31	were	be	AUX
fbem-28218	55	32	more	more	ADV
fbem-28218	55	33	likely	likely	ADJ
fbem-28218	55	34	to	to	PART
fbem-28218	55	35	remain	remain	VERB
fbem-28218	55	36	loyal	loyal	ADJ
fbem-28218	55	37	to	to	ADP
fbem-28218	55	38	a	a	DET
fbem-28218	55	39	brand	brand	NOUN
fbem-28218	55	40	that	that	PRON
fbem-28218	55	41	engages	engage	VERB
fbem-28218	55	42	actively	actively	ADV
fbem-28218	55	43	on	on	ADP
fbem-28218	55	44	social	social	ADJ
fbem-28218	55	45	media	medium	NOUN
fbem-28218	55	46	.	.	PUNCT
fbem-28218	56	1	impact	impact	NOUN
fbem-28218	56	2	of	of	ADP
fbem-28218	56	3	social	social	ADJ
fbem-28218	56	4	media	medium	NOUN
fbem-28218	56	5	marketing	marketing	NOUN
fbem-28218	56	6	strategies	strategy	NOUN
fbem-28218	56	7	:	:	PUNCT
fbem-28218	56	8	regression	regression	NOUN
fbem-28218	56	9	analysis	analysis	NOUN
fbem-28218	56	10	indicated	indicate	VERB
fbem-28218	56	11	that	that	SCONJ
fbem-28218	56	12	effective	effective	ADJ
fbem-28218	56	13	social	social	ADJ
fbem-28218	56	14	media	medium	NOUN
fbem-28218	56	15	marketing	marketing	NOUN
fbem-28218	56	16	strategies	strategy	NOUN
fbem-28218	56	17	explained	explain	VERB
fbem-28218	56	18	54	54	NUM
fbem-28218	56	19	%	%	NOUN
fbem-28218	56	20	of	of	ADP
fbem-28218	56	21	the	the	DET
fbem-28218	56	22	variance	variance	NOUN
fbem-28218	56	23	in	in	ADP
fbem-28218	56	24	brand	brand	NOUN
fbem-28218	56	25	loyalty	loyalty	NOUN
fbem-28218	56	26	(	(	PUNCT
fbem-28218	56	27	r²	r²	NOUN
fbem-28218	56	28	=	=	SYM
fbem-28218	56	29	0.54	0.54	NUM
fbem-28218	56	30	,	,	PUNCT
fbem-28218	56	31	f	f	X
fbem-28218	56	32	(	(	PUNCT
fbem-28218	56	33	3	3	NUM
fbem-28218	56	34	,	,	PUNCT
fbem-28218	56	35	496	496	NUM
fbem-28218	56	36	)	)	PUNCT
fbem-28218	56	37	=	=	NOUN
fbem-28218	56	38	59.24	59.24	NUM
fbem-28218	56	39	,	,	PUNCT
fbem-28218	56	40	p	p	X
fbem-28218	56	41	<	<	X
fbem-28218	56	42	0.001	0.001	NUM
fbem-28218	56	43	)	)	PUNCT
fbem-28218	56	44	.	.	PUNCT
fbem-28218	57	1	key	key	ADJ
fbem-28218	57	2	strategies	strategy	NOUN
fbem-28218	57	3	that	that	PRON
fbem-28218	57	4	contributed	contribute	VERB
fbem-28218	57	5	to	to	ADP
fbem-28218	57	6	this	this	PRON
fbem-28218	57	7	included	include	VERB
fbem-28218	57	8	personalized	personalized	ADJ
fbem-28218	57	9	content	content	NOUN
fbem-28218	57	10	,	,	PUNCT
fbem-28218	57	11	responsive	responsive	ADJ
fbem-28218	57	12	customer	customer	NOUN
fbem-28218	57	13	service	service	NOUN
fbem-28218	57	14	,	,	PUNCT
fbem-28218	57	15	and	and	CCONJ
fbem-28218	57	16	influencer	influencer	NOUN
fbem-28218	57	17	collaborations	collaboration	NOUN
fbem-28218	57	18	.	.	PUNCT
fbem-28218	58	1	4.2	4.2	NUM
fbem-28218	58	2	.	.	PUNCT
fbem-28218	59	1	qualitative	qualitative	PROPN
fbem-28218	59	2	findings	finding	NOUN
fbem-28218	59	3	the	the	DET
fbem-28218	59	4	case	case	NOUN
fbem-28218	59	5	studies	study	NOUN
fbem-28218	59	6	provided	provide	VERB
fbem-28218	59	7	deeper	deep	ADJ
fbem-28218	59	8	insights	insight	NOUN
fbem-28218	59	9	into	into	ADP
fbem-28218	59	10	how	how	SCONJ
fbem-28218	59	11	companies	company	NOUN
fbem-28218	59	12	leverage	leverage	VERB
fbem-28218	59	13	social	social	ADJ
fbem-28218	59	14	media	medium	NOUN
fbem-28218	59	15	for	for	ADP
fbem-28218	59	16	brand	brand	NOUN
fbem-28218	59	17	loyalty	loyalty	NOUN
fbem-28218	59	18	and	and	CCONJ
fbem-28218	59	19	survival	survival	NOUN
fbem-28218	59	20	:	:	PUNCT
fbem-28218	59	21	luxury	luxury	NOUN
fbem-28218	59	22	hotel	hotel	NOUN
fbem-28218	59	23	chain	chain	NOUN
fbem-28218	59	24	:	:	PUNCT
fbem-28218	59	25	the	the	DET
fbem-28218	59	26	hotel	hotel	NOUN
fbem-28218	59	27	chain	chain	NOUN
fbem-28218	59	28	used	use	VERB
fbem-28218	59	29	social	social	ADJ
fbem-28218	59	30	media	medium	NOUN
fbem-28218	59	31	to	to	PART
fbem-28218	59	32	create	create	VERB
fbem-28218	59	33	a	a	DET
fbem-28218	59	34	sense	sense	NOUN
fbem-28218	59	35	of	of	ADP
fbem-28218	59	36	exclusivity	exclusivity	NOUN
fbem-28218	59	37	and	and	CCONJ
fbem-28218	59	38	personalized	personalized	ADJ
fbem-28218	59	39	customer	customer	NOUN
fbem-28218	59	40	experiences	experience	NOUN
fbem-28218	59	41	.	.	PUNCT
fbem-28218	60	1	their	their	PRON
fbem-28218	60	2	strategy	strategy	NOUN
fbem-28218	60	3	focused	focus	VERB
fbem-28218	60	4	on	on	ADP
fbem-28218	60	5	showcasing	showcase	VERB
fbem-28218	60	6	luxury	luxury	NOUN
fbem-28218	60	7	amenities	amenity	NOUN
fbem-28218	60	8	and	and	CCONJ
fbem-28218	60	9	customer	customer	NOUN
fbem-28218	60	10	testimonials	testimonial	NOUN
fbem-28218	60	11	,	,	PUNCT
fbem-28218	60	12	which	which	PRON
fbem-28218	60	13	strengthened	strengthen	VERB
fbem-28218	60	14	brand	brand	NOUN
fbem-28218	60	15	loyalty	loyalty	NOUN
fbem-28218	60	16	among	among	ADP
fbem-28218	60	17	high	high	ADJ
fbem-28218	60	18	-	-	PUNCT
fbem-28218	60	19	income	income	NOUN
fbem-28218	60	20	clients	client	NOUN
fbem-28218	60	21	.	.	PUNCT
fbem-28218	61	1	technology	technology	NOUN
fbem-28218	61	2	startup	startup	PROPN
fbem-28218	61	3	:	:	PUNCT
fbem-28218	61	4	the	the	DET
fbem-28218	61	5	startup	startup	NOUN
fbem-28218	61	6	used	use	VERB
fbem-28218	61	7	social	social	ADJ
fbem-28218	61	8	media	medium	NOUN
fbem-28218	61	9	to	to	PART
fbem-28218	61	10	build	build	VERB
fbem-28218	61	11	a	a	DET
fbem-28218	61	12	community	community	NOUN
fbem-28218	61	13	around	around	ADP
fbem-28218	61	14	their	their	PRON
fbem-28218	61	15	product	product	NOUN
fbem-28218	61	16	,	,	PUNCT
fbem-28218	61	17	engaging	engage	VERB
fbem-28218	61	18	users	user	NOUN
fbem-28218	61	19	through	through	ADP
fbem-28218	61	20	frequent	frequent	ADJ
fbem-28218	61	21	updates	update	NOUN
fbem-28218	61	22	,	,	PUNCT
fbem-28218	61	23	beta	beta	ADJ
fbem-28218	61	24	testing	testing	NOUN
fbem-28218	61	25	opportunities	opportunity	NOUN
fbem-28218	61	26	,	,	PUNCT
fbem-28218	61	27	and	and	CCONJ
fbem-28218	61	28	direct	direct	ADJ
fbem-28218	61	29	communication	communication	NOUN
fbem-28218	61	30	channels	channel	NOUN
fbem-28218	61	31	.	.	PUNCT
fbem-28218	62	1	this	this	DET
fbem-28218	62	2	approach	approach	NOUN
fbem-28218	62	3	helped	help	VERB
fbem-28218	62	4	them	they	PRON
fbem-28218	62	5	cultivate	cultivate	VERB
fbem-28218	62	6	a	a	DET
fbem-28218	62	7	loyal	loyal	ADJ
fbem-28218	62	8	customer	customer	NOUN
fbem-28218	62	9	base	base	NOUN
fbem-28218	62	10	despite	despite	SCONJ
fbem-28218	62	11	limited	limited	ADJ
fbem-28218	62	12	traditional	traditional	ADJ
fbem-28218	62	13	marketing	marketing	NOUN
fbem-28218	62	14	efforts	effort	NOUN
fbem-28218	62	15	.	.	PUNCT
fbem-28218	63	1	fashion	fashion	NOUN
fbem-28218	63	2	retailer	retailer	NOUN
fbem-28218	63	3	:	:	PUNCT
fbem-28218	63	4	the	the	DET
fbem-28218	63	5	fashion	fashion	NOUN
fbem-28218	63	6	retailer	retailer	NOUN
fbem-28218	63	7	leveraged	leverage	VERB
fbem-28218	63	8	social	social	ADJ
fbem-28218	63	9	media	medium	NOUN
fbem-28218	63	10	influencers	influencer	NOUN
fbem-28218	63	11	and	and	CCONJ
fbem-28218	63	12	user	user	NOUN
fbem-28218	63	13	-	-	PUNCT
fbem-28218	63	14	generated	generate	VERB
fbem-28218	63	15	content	content	NOUN
fbem-28218	63	16	to	to	PART
fbem-28218	63	17	enhance	enhance	VERB
fbem-28218	63	18	brand	brand	NOUN
fbem-28218	63	19	visibility	visibility	NOUN
fbem-28218	63	20	and	and	CCONJ
fbem-28218	63	21	credibility	credibility	NOUN
fbem-28218	63	22	.	.	PUNCT
fbem-28218	64	1	their	their	PRON
fbem-28218	64	2	strategy	strategy	NOUN
fbem-28218	64	3	also	also	ADV
fbem-28218	64	4	included	include	VERB
fbem-28218	64	5	frequent	frequent	ADJ
fbem-28218	64	6	social	social	ADJ
fbem-28218	64	7	media	medium	NOUN
fbem-28218	64	8	campaigns	campaign	NOUN
fbem-28218	64	9	and	and	CCONJ
fbem-28218	64	10	flash	flash	VERB
fbem-28218	64	11	sales	sale	NOUN
fbem-28218	64	12	,	,	PUNCT
fbem-28218	64	13	which	which	PRON
fbem-28218	64	14	significantly	significantly	ADV
fbem-28218	64	15	boosted	boost	VERB
fbem-28218	64	16	consumer	consumer	NOUN
fbem-28218	64	17	engagement	engagement	NOUN
fbem-28218	64	18	and	and	CCONJ
fbem-28218	64	19	repeat	repeat	NOUN
fbem-28218	64	20	purchases	purchase	NOUN
fbem-28218	64	21	.	.	PUNCT
fbem-28218	65	1	5	5	X
fbem-28218	65	2	.	.	X
fbem-28218	65	3	discussion	discussion	NOUN
fbem-28218	65	4	the	the	DET
fbem-28218	65	5	findings	finding	NOUN
fbem-28218	65	6	of	of	ADP
fbem-28218	65	7	this	this	DET
fbem-28218	65	8	study	study	NOUN
fbem-28218	65	9	reinforce	reinforce	VERB
fbem-28218	65	10	the	the	DET
fbem-28218	65	11	critical	critical	ADJ
fbem-28218	65	12	role	role	NOUN
fbem-28218	65	13	of	of	ADP
fbem-28218	65	14	social	social	ADJ
fbem-28218	65	15	media	medium	NOUN
fbem-28218	65	16	marketing	marketing	NOUN
fbem-28218	65	17	strategies	strategy	NOUN
fbem-28218	65	18	in	in	ADP
fbem-28218	65	19	building	build	VERB
fbem-28218	65	20	and	and	CCONJ
fbem-28218	65	21	sustaining	sustain	VERB
fbem-28218	65	22	corporate	corporate	ADJ
fbem-28218	65	23	brand	brand	NOUN
fbem-28218	65	24	loyalty	loyalty	NOUN
fbem-28218	65	25	.	.	PUNCT
fbem-28218	66	1	social	social	ADJ
fbem-28218	66	2	media	medium	NOUN
fbem-28218	66	3	platforms	platform	NOUN
fbem-28218	66	4	enable	enable	VERB
fbem-28218	66	5	brands	brand	NOUN
fbem-28218	66	6	to	to	PART
fbem-28218	66	7	engage	engage	VERB
fbem-28218	66	8	with	with	ADP
fbem-28218	66	9	consumers	consumer	NOUN
fbem-28218	66	10	on	on	ADP
fbem-28218	66	11	a	a	DET
fbem-28218	66	12	personal	personal	ADJ
fbem-28218	66	13	level	level	NOUN
fbem-28218	66	14	,	,	PUNCT
fbem-28218	66	15	fostering	foster	VERB
fbem-28218	66	16	emotional	emotional	ADJ
fbem-28218	66	17	connections	connection	NOUN
fbem-28218	66	18	that	that	PRON
fbem-28218	66	19	translate	translate	VERB
fbem-28218	66	20	into	into	ADP
fbem-28218	66	21	loyalty	loyalty	NOUN
fbem-28218	66	22	.	.	PUNCT
fbem-28218	67	1	the	the	DET
fbem-28218	67	2	positive	positive	ADJ
fbem-28218	67	3	correlation	correlation	NOUN
fbem-28218	67	4	between	between	ADP
fbem-28218	67	5	social	social	ADJ
fbem-28218	67	6	media	medium	NOUN
fbem-28218	67	7	interaction	interaction	NOUN
fbem-28218	67	8	frequency	frequency	NOUN
fbem-28218	67	9	and	and	CCONJ
fbem-28218	67	10	brand	brand	NOUN
fbem-28218	67	11	loyalty	loyalty	NOUN
fbem-28218	67	12	underscores	underscore	VERB
fbem-28218	67	13	the	the	DET
fbem-28218	67	14	importance	importance	NOUN
fbem-28218	67	15	of	of	ADP
fbem-28218	67	16	regular	regular	ADJ
fbem-28218	67	17	,	,	PUNCT
fbem-28218	67	18	meaningful	meaningful	ADJ
fbem-28218	67	19	engagement	engagement	NOUN
fbem-28218	67	20	.	.	PUNCT
fbem-28218	68	1	5.1	5.1	NUM
fbem-28218	68	2	.	.	PUNCT
fbem-28218	68	3	implications	implication	NOUN
fbem-28218	68	4	for	for	ADP
fbem-28218	68	5	businesses	business	NOUN
fbem-28218	68	6	5.1.1	5.1.1	NOUN
fbem-28218	68	7	.	.	PUNCT
fbem-28218	68	8	for	for	ADP
fbem-28218	68	9	companies	company	NOUN
fbem-28218	68	10	relying	rely	VERB
fbem-28218	68	11	heavily	heavily	ADV
fbem-28218	68	12	on	on	ADP
fbem-28218	68	13	social	social	ADJ
fbem-28218	68	14	media	medium	NOUN
fbem-28218	68	15	the	the	DET
fbem-28218	68	16	results	result	NOUN
fbem-28218	68	17	suggest	suggest	VERB
fbem-28218	68	18	that	that	SCONJ
fbem-28218	68	19	a	a	DET
fbem-28218	68	20	strategic	strategic	ADJ
fbem-28218	68	21	focus	focus	NOUN
fbem-28218	68	22	on	on	ADP
fbem-28218	68	23	personalized	personalized	ADJ
fbem-28218	68	24	content	content	NOUN
fbem-28218	68	25	and	and	CCONJ
fbem-28218	68	26	responsive	responsive	ADJ
fbem-28218	68	27	customer	customer	NOUN
fbem-28218	68	28	service	service	NOUN
fbem-28218	68	29	on	on	ADP
fbem-28218	68	30	social	social	ADJ
fbem-28218	68	31	media	medium	NOUN
fbem-28218	68	32	can	can	AUX
fbem-28218	68	33	significantly	significantly	ADV
fbem-28218	68	34	enhance	enhance	VERB
fbem-28218	68	35	brand	brand	NOUN
fbem-28218	68	36	loyalty	loyalty	NOUN
fbem-28218	68	37	.	.	PUNCT
fbem-28218	69	1	companies	company	NOUN
fbem-28218	69	2	should	should	AUX
fbem-28218	69	3	invest	invest	VERB
fbem-28218	69	4	in	in	ADP
fbem-28218	69	5	understanding	understand	VERB
fbem-28218	69	6	their	their	PRON
fbem-28218	69	7	audience	audience	NOUN
fbem-28218	69	8	’s	’s	PART
fbem-28218	69	9	preferences	preference	NOUN
fbem-28218	69	10	and	and	CCONJ
fbem-28218	69	11	tailoring	tailor	VERB
fbem-28218	69	12	their	their	PRON
fbem-28218	69	13	social	social	ADJ
fbem-28218	69	14	media	medium	NOUN
fbem-28218	69	15	content	content	NOUN
fbem-28218	69	16	accordingly	accordingly	ADV
fbem-28218	69	17	.	.	PUNCT
fbem-28218	70	1	5.1.2	5.1.2	X
fbem-28218	70	2	.	.	X
fbem-28218	70	3	for	for	ADP
fbem-28218	70	4	companies	company	NOUN
fbem-28218	70	5	with	with	ADP
fbem-28218	70	6	minimal	minimal	ADJ
fbem-28218	70	7	marketing	marketing	NOUN
fbem-28218	70	8	reliance	reliance	NOUN
fbem-28218	70	9	the	the	DET
fbem-28218	70	10	case	case	NOUN
fbem-28218	70	11	studies	study	NOUN
fbem-28218	70	12	show	show	VERB
fbem-28218	70	13	that	that	SCONJ
fbem-28218	70	14	businesses	business	NOUN
fbem-28218	70	15	can	can	AUX
fbem-28218	70	16	still	still	ADV
fbem-28218	70	17	thrive	thrive	VERB
fbem-28218	70	18	without	without	ADP
fbem-28218	70	19	traditional	traditional	ADJ
fbem-28218	70	20	marketing	marketing	NOUN
fbem-28218	70	21	by	by	ADP
fbem-28218	70	22	cultivating	cultivate	VERB
fbem-28218	70	23	strong	strong	ADJ
fbem-28218	70	24	36	36	NUM
fbem-28218	70	25	communities	community	NOUN
fbem-28218	70	26	and	and	CCONJ
fbem-28218	70	27	leveraging	leverage	VERB
fbem-28218	70	28	word	word	NOUN
fbem-28218	70	29	-	-	PUNCT
fbem-28218	70	30	of	of	ADP
fbem-28218	70	31	-	-	PUNCT
fbem-28218	70	32	mouth	mouth	NOUN
fbem-28218	70	33	through	through	ADP
fbem-28218	70	34	social	social	ADJ
fbem-28218	70	35	media	medium	NOUN
fbem-28218	70	36	.	.	PUNCT
fbem-28218	71	1	these	these	DET
fbem-28218	71	2	companies	company	NOUN
fbem-28218	71	3	should	should	AUX
fbem-28218	71	4	focus	focus	VERB
fbem-28218	71	5	on	on	ADP
fbem-28218	71	6	building	build	VERB
fbem-28218	71	7	authentic	authentic	ADJ
fbem-28218	71	8	relationships	relationship	NOUN
fbem-28218	71	9	with	with	ADP
fbem-28218	71	10	their	their	PRON
fbem-28218	71	11	audience	audience	NOUN
fbem-28218	71	12	,	,	PUNCT
fbem-28218	71	13	which	which	PRON
fbem-28218	71	14	can	can	AUX
fbem-28218	71	15	substitute	substitute	VERB
fbem-28218	71	16	for	for	ADP
fbem-28218	71	17	the	the	DET
fbem-28218	71	18	broader	broad	ADJ
fbem-28218	71	19	reach	reach	NOUN
fbem-28218	71	20	of	of	ADP
fbem-28218	71	21	traditional	traditional	ADJ
fbem-28218	71	22	advertising	advertising	NOUN
fbem-28218	71	23	.	.	PUNCT
fbem-28218	72	1	5.2	5.2	NUM
fbem-28218	72	2	.	.	PUNCT
fbem-28218	72	3	limitations	limitation	NOUN
fbem-28218	72	4	and	and	CCONJ
fbem-28218	72	5	future	future	ADJ
fbem-28218	72	6	research	research	NOUN
fbem-28218	72	7	this	this	DET
fbem-28218	72	8	study	study	NOUN
fbem-28218	72	9	is	be	AUX
fbem-28218	72	10	limited	limit	VERB
fbem-28218	72	11	by	by	ADP
fbem-28218	72	12	its	its	PRON
fbem-28218	72	13	reliance	reliance	NOUN
fbem-28218	72	14	on	on	ADP
fbem-28218	72	15	self	self	NOUN
fbem-28218	72	16	-	-	PUNCT
fbem-28218	72	17	reported	report	VERB
fbem-28218	72	18	data	datum	NOUN
fbem-28218	72	19	,	,	PUNCT
fbem-28218	72	20	which	which	PRON
fbem-28218	72	21	may	may	AUX
fbem-28218	72	22	be	be	AUX
fbem-28218	72	23	subject	subject	ADJ
fbem-28218	72	24	to	to	ADP
fbem-28218	72	25	bias	bias	NOUN
fbem-28218	72	26	.	.	PUNCT
fbem-28218	73	1	additionally	additionally	ADV
fbem-28218	73	2	,	,	PUNCT
fbem-28218	73	3	the	the	DET
fbem-28218	73	4	case	case	NOUN
fbem-28218	73	5	studies	study	NOUN
fbem-28218	73	6	focused	focus	VERB
fbem-28218	73	7	on	on	ADP
fbem-28218	73	8	a	a	DET
fbem-28218	73	9	limited	limited	ADJ
fbem-28218	73	10	number	number	NOUN
fbem-28218	73	11	of	of	ADP
fbem-28218	73	12	companies	company	NOUN
fbem-28218	73	13	,	,	PUNCT
fbem-28218	73	14	which	which	PRON
fbem-28218	73	15	may	may	AUX
fbem-28218	73	16	not	not	PART
fbem-28218	73	17	be	be	AUX
fbem-28218	73	18	representative	representative	ADJ
fbem-28218	73	19	of	of	ADP
fbem-28218	73	20	all	all	DET
fbem-28218	73	21	industries	industry	NOUN
fbem-28218	73	22	.	.	PUNCT
fbem-28218	74	1	future	future	ADJ
fbem-28218	74	2	research	research	NOUN
fbem-28218	74	3	should	should	AUX
fbem-28218	74	4	explore	explore	VERB
fbem-28218	74	5	these	these	DET
fbem-28218	74	6	dynamics	dynamic	NOUN
fbem-28218	74	7	in	in	ADP
fbem-28218	74	8	different	different	ADJ
fbem-28218	74	9	sectors	sector	NOUN
fbem-28218	74	10	and	and	CCONJ
fbem-28218	74	11	consider	consider	VERB
fbem-28218	74	12	longitudinal	longitudinal	ADJ
fbem-28218	74	13	studies	study	NOUN
fbem-28218	74	14	to	to	PART
fbem-28218	74	15	assess	assess	VERB
fbem-28218	74	16	the	the	DET
fbem-28218	74	17	long	long	ADJ
fbem-28218	74	18	-	-	PUNCT
fbem-28218	74	19	term	term	NOUN
fbem-28218	74	20	impact	impact	NOUN
fbem-28218	74	21	of	of	ADP
fbem-28218	74	22	social	social	ADJ
fbem-28218	74	23	media	medium	NOUN
fbem-28218	74	24	marketing	marketing	NOUN
fbem-28218	74	25	strategies	strategy	NOUN
fbem-28218	74	26	on	on	ADP
fbem-28218	74	27	brand	brand	NOUN
fbem-28218	74	28	loyalty	loyalty	NOUN
fbem-28218	74	29	.	.	PUNCT
fbem-28218	75	1	6	6	NUM
fbem-28218	75	2	.	.	X
fbem-28218	75	3	conclusion	conclusion	NOUN
fbem-28218	75	4	6.1	6.1	NUM
fbem-28218	75	5	.	.	PUNCT
fbem-28218	75	6	social	social	ADJ
fbem-28218	75	7	media	medium	NOUN
fbem-28218	75	8	’s	’s	PART
fbem-28218	75	9	role	role	NOUN
fbem-28218	75	10	in	in	ADP
fbem-28218	75	11	brand	brand	NOUN
fbem-28218	75	12	loyalty	loyalty	NOUN
fbem-28218	75	13	social	social	ADJ
fbem-28218	75	14	media	medium	NOUN
fbem-28218	75	15	has	have	VERB
fbem-28218	75	16	a	a	DET
fbem-28218	75	17	profound	profound	ADJ
fbem-28218	75	18	impact	impact	NOUN
fbem-28218	75	19	on	on	ADP
fbem-28218	75	20	corporate	corporate	ADJ
fbem-28218	75	21	brand	brand	NOUN
fbem-28218	75	22	loyalty	loyalty	NOUN
fbem-28218	75	23	,	,	PUNCT
fbem-28218	75	24	primarily	primarily	ADV
fbem-28218	75	25	by	by	ADP
fbem-28218	75	26	enhancing	enhance	VERB
fbem-28218	75	27	consumer	consumer	NOUN
fbem-28218	75	28	engagement	engagement	NOUN
fbem-28218	75	29	and	and	CCONJ
fbem-28218	75	30	fostering	foster	VERB
fbem-28218	75	31	emotional	emotional	ADJ
fbem-28218	75	32	connections	connection	NOUN
fbem-28218	75	33	with	with	ADP
fbem-28218	75	34	brands	brand	NOUN
fbem-28218	75	35	.	.	PUNCT
fbem-28218	76	1	companies	company	NOUN
fbem-28218	76	2	that	that	PRON
fbem-28218	76	3	effectively	effectively	ADV
fbem-28218	76	4	leverage	leverage	VERB
fbem-28218	76	5	these	these	DET
fbem-28218	76	6	platforms	platform	NOUN
fbem-28218	76	7	can	can	AUX
fbem-28218	76	8	achieve	achieve	VERB
fbem-28218	76	9	higher	high	ADJ
fbem-28218	76	10	levels	level	NOUN
fbem-28218	76	11	of	of	ADP
fbem-28218	76	12	customer	customer	NOUN
fbem-28218	76	13	loyalty	loyalty	NOUN
fbem-28218	76	14	,	,	PUNCT
fbem-28218	76	15	which	which	PRON
fbem-28218	76	16	is	be	AUX
fbem-28218	76	17	crucial	crucial	ADJ
fbem-28218	76	18	for	for	ADP
fbem-28218	76	19	long	long	ADJ
fbem-28218	76	20	-	-	PUNCT
fbem-28218	76	21	term	term	NOUN
fbem-28218	76	22	survival	survival	NOUN
fbem-28218	76	23	in	in	ADP
fbem-28218	76	24	competitive	competitive	ADJ
fbem-28218	76	25	markets	market	NOUN
fbem-28218	76	26	.	.	PUNCT
fbem-28218	77	1	6.2	6.2	NUM
fbem-28218	77	2	.	.	PUNCT
fbem-28218	77	3	survival	survival	NOUN
fbem-28218	77	4	without	without	ADP
fbem-28218	77	5	traditional	traditional	ADJ
fbem-28218	77	6	marketing	marketing	NOUN
fbem-28218	77	7	businesses	business	NOUN
fbem-28218	77	8	that	that	PRON
fbem-28218	77	9	do	do	AUX
fbem-28218	77	10	not	not	PART
fbem-28218	77	11	rely	rely	VERB
fbem-28218	77	12	on	on	ADP
fbem-28218	77	13	traditional	traditional	ADJ
fbem-28218	77	14	marketing	marketing	NOUN
fbem-28218	77	15	can	can	AUX
fbem-28218	77	16	still	still	ADV
fbem-28218	77	17	thrive	thrive	VERB
fbem-28218	77	18	by	by	ADP
fbem-28218	77	19	adopting	adopt	VERB
fbem-28218	77	20	a	a	DET
fbem-28218	77	21	focused	focused	ADJ
fbem-28218	77	22	approach	approach	NOUN
fbem-28218	77	23	to	to	ADP
fbem-28218	77	24	community	community	NOUN
fbem-28218	77	25	building	building	NOUN
fbem-28218	77	26	and	and	CCONJ
fbem-28218	77	27	customer	customer	NOUN
fbem-28218	77	28	interaction	interaction	NOUN
fbem-28218	77	29	on	on	ADP
fbem-28218	77	30	social	social	ADJ
fbem-28218	77	31	media	medium	NOUN
fbem-28218	77	32	.	.	PUNCT
fbem-28218	78	1	these	these	DET
fbem-28218	78	2	companies	company	NOUN
fbem-28218	78	3	can	can	AUX
fbem-28218	78	4	leverage	leverage	VERB
fbem-28218	78	5	the	the	DET
fbem-28218	78	6	organic	organic	ADJ
fbem-28218	78	7	reach	reach	NOUN
fbem-28218	78	8	and	and	CCONJ
fbem-28218	78	9	authenticity	authenticity	NOUN
fbem-28218	78	10	of	of	ADP
fbem-28218	78	11	social	social	ADJ
fbem-28218	78	12	media	medium	NOUN
fbem-28218	78	13	to	to	PART
fbem-28218	78	14	build	build	VERB
fbem-28218	78	15	a	a	DET
fbem-28218	78	16	loyal	loyal	ADJ
fbem-28218	78	17	customer	customer	NOUN
fbem-28218	78	18	base	base	NOUN
fbem-28218	78	19	.	.	PUNCT
fbem-28218	79	1	6.3	6.3	NUM
fbem-28218	79	2	.	.	PUNCT
fbem-28218	80	1	strategic	strategic	ADJ
fbem-28218	80	2	implications	implication	NOUN
fbem-28218	80	3	the	the	DET
fbem-28218	80	4	study	study	NOUN
fbem-28218	80	5	underscores	underscore	VERB
fbem-28218	80	6	the	the	DET
fbem-28218	80	7	need	need	NOUN
fbem-28218	80	8	for	for	SCONJ
fbem-28218	80	9	businesses	business	NOUN
fbem-28218	80	10	to	to	PART
fbem-28218	80	11	integrate	integrate	VERB
fbem-28218	80	12	social	social	ADJ
fbem-28218	80	13	media	medium	NOUN
fbem-28218	80	14	into	into	ADP
fbem-28218	80	15	their	their	PRON
fbem-28218	80	16	broader	broad	ADJ
fbem-28218	80	17	marketing	marketing	NOUN
fbem-28218	80	18	strategies	strategy	NOUN
fbem-28218	80	19	.	.	PUNCT
fbem-28218	81	1	this	this	DET
fbem-28218	81	2	integration	integration	NOUN
fbem-28218	81	3	should	should	AUX
fbem-28218	81	4	prioritize	prioritize	VERB
fbem-28218	81	5	personalization	personalization	NOUN
fbem-28218	81	6	,	,	PUNCT
fbem-28218	81	7	responsiveness	responsiveness	NOUN
fbem-28218	81	8	,	,	PUNCT
fbem-28218	81	9	and	and	CCONJ
fbem-28218	81	10	community	community	NOUN
fbem-28218	81	11	engagement	engagement	NOUN
fbem-28218	81	12	to	to	PART
fbem-28218	81	13	maximize	maximize	VERB
fbem-28218	81	14	the	the	DET
fbem-28218	81	15	benefits	benefit	NOUN
fbem-28218	81	16	of	of	ADP
fbem-28218	81	17	social	social	ADJ
fbem-28218	81	18	media	medium	NOUN
fbem-28218	81	19	for	for	ADP
fbem-28218	81	20	brand	brand	NOUN
fbem-28218	81	21	loyalty	loyalty	NOUN
fbem-28218	81	22	and	and	CCONJ
fbem-28218	81	23	corporate	corporate	ADJ
fbem-28218	81	24	survival	survival	NOUN
fbem-28218	81	25	.	.	PUNCT
fbem-28218	82	1	references	reference	NOUN
fbem-28218	82	2	[	[	X
fbem-28218	82	3	1	1	NUM
fbem-28218	82	4	]	]	X
fbem-28218	82	5	corporate	corporate	ADJ
fbem-28218	82	6	marketing	marketing	NOUN
fbem-28218	82	7	strategy	strategy	NOUN
fbem-28218	82	8	using	use	VERB
fbem-28218	82	9	social	social	ADJ
fbem-28218	82	10	media	medium	NOUN
fbem-28218	82	11	:	:	PUNCT
fbem-28218	82	12	a	a	DET
fbem-28218	82	13	case	case	NOUN
fbem-28218	82	14	study	study	NOUN
fbem-28218	82	15	of	of	ADP
fbem-28218	82	16	the	the	DET
fbem-28218	82	17	ritz	ritz	PROPN
fbem-28218	82	18	-	-	PUNCT
fbem-28218	82	19	carlton	carlton	PROPN
fbem-28218	82	20	seoul	seoul	PROPN
fbem-28218	82	21	,	,	PUNCT
fbem-28218	82	22	jung	jung	PROPN
fbem-28218	82	23	wan	wan	PROPN
fbem-28218	82	24	lee	lee	PROPN
fbem-28218	82	25	,	,	PUNCT
fbem-28218	82	26	michael	michael	PROPN
fbem-28218	82	27	kwag	kwag	PROPN
fbem-28218	82	28	,	,	PUNCT
fbem-28218	82	29	2017	2017	NUM
fbem-28218	82	30	.	.	PUNCT
fbem-28218	83	1	[	[	X
fbem-28218	83	2	2	2	NUM
fbem-28218	83	3	]	]	X
fbem-28218	83	4	walden	walden	PROPN
fbem-28218	83	5	university	university	PROPN
fbem-28218	83	6	college	college	PROPN
fbem-28218	83	7	of	of	ADP
fbem-28218	83	8	management	management	NOUN
fbem-28218	83	9	and	and	CCONJ
fbem-28218	83	10	human	human	ADJ
fbem-28218	83	11	potential	potential	NOUN
fbem-28218	83	12	,	,	PUNCT
fbem-28218	83	13	doctoral	doctoral	ADJ
fbem-28218	83	14	study	study	NOUN
fbem-28218	83	15	by	by	ADP
fbem-28218	83	16	elisa	elisa	PROPN
fbem-28218	83	17	o’keefe	o’keefe	PROPN
fbem-28218	83	18	-	-	PUNCT
fbem-28218	83	19	smith	smith	NOUN
fbem-28218	83	20	,	,	PUNCT
fbem-28218	83	21	2023	2023	NUM
fbem-28218	83	22	.	.	PUNCT
fbem-28218	84	1	[	[	X
fbem-28218	84	2	3	3	NUM
fbem-28218	84	3	]	]	X
fbem-28218	84	4	walden	walden	PROPN
fbem-28218	84	5	university	university	PROPN
fbem-28218	84	6	college	college	PROPN
fbem-28218	84	7	of	of	ADP
fbem-28218	84	8	management	management	NOUN
fbem-28218	84	9	and	and	CCONJ
fbem-28218	84	10	technology	technology	NOUN
fbem-28218	84	11	,	,	PUNCT
fbem-28218	84	12	doctoral	doctoral	ADJ
fbem-28218	84	13	study	study	NOUN
fbem-28218	84	14	by	by	ADP
fbem-28218	84	15	zohreh	zohreh	NOUN
fbem-28218	84	16	daemi	daemi	NOUN
fbem-28218	84	17	,	,	PUNCT
fbem-28218	84	18	2018	2018	NUM
fbem-28218	84	19	.	.	PUNCT
fbem-28218	85	1	[	[	X
fbem-28218	85	2	4	4	X
fbem-28218	85	3	]	]	X
fbem-28218	85	4	the	the	DET
fbem-28218	85	5	impact	impact	NOUN
fbem-28218	85	6	of	of	ADP
fbem-28218	85	7	social	social	ADJ
fbem-28218	85	8	media	medium	NOUN
fbem-28218	85	9	marketing	marketing	NOUN
fbem-28218	85	10	for	for	ADP
fbem-28218	85	11	indonesian	indonesian	ADJ
fbem-28218	85	12	smes	sme	NOUN
fbem-28218	85	13	sustainability	sustainability	NOUN
fbem-28218	85	14	:	:	PUNCT
fbem-28218	85	15	lesson	lesson	NOUN
fbem-28218	85	16	from	from	ADP
fbem-28218	85	17	covid-19	covid-19	PROPN
fbem-28218	85	18	pandemic	pandemic	ADJ
fbem-28218	85	19	,	,	PUNCT
fbem-28218	85	20	tundung	tundung	NOUN
fbem-28218	85	21	subali	subali	VERB
fbem-28218	85	22	patma	patma	NOUN
fbem-28218	85	23	,	,	PUNCT
fbem-28218	85	24	ludi	ludi	PROPN
fbem-28218	85	25	wishnu	wishnu	PROPN
fbem-28218	85	26	wardana	wardana	PROPN
fbem-28218	85	27	,	,	PUNCT
fbem-28218	85	28	agus	agus	PROPN
fbem-28218	85	29	wibowo	wibowo	PROPN
fbem-28218	85	30	,	,	PUNCT
fbem-28218	85	31	bagus	bagus	PROPN
fbem-28218	85	32	shandy	shandy	PROPN
fbem-28218	85	33	narmaditya	narmaditya	PROPN
fbem-28218	85	34	,	,	PUNCT
fbem-28218	85	35	farida	farida	PROPN
fbem-28218	85	36	akbarina	akbarina	PROPN
fbem-28218	85	37	,	,	PUNCT
fbem-28218	85	38	2021	2021	NUM
fbem-28218	85	39	.	.	PUNCT
fbem-28218	86	1	[	[	X
fbem-28218	86	2	5	5	NUM
fbem-28218	86	3	]	]	PUNCT
fbem-28218	86	4	the	the	DET
fbem-28218	86	5	role	role	NOUN
fbem-28218	86	6	of	of	ADP
fbem-28218	86	7	brand	brand	NOUN
fbem-28218	86	8	interactivity	interactivity	NOUN
fbem-28218	86	9	and	and	CCONJ
fbem-28218	86	10	involvement	involvement	NOUN
fbem-28218	86	11	in	in	ADP
fbem-28218	86	12	driving	drive	VERB
fbem-28218	86	13	social	social	ADJ
fbem-28218	86	14	media	medium	NOUN
fbem-28218	86	15	consumer	consumer	NOUN
fbem-28218	86	16	brand	brand	NOUN
fbem-28218	86	17	engagement	engagement	NOUN
fbem-28218	86	18	and	and	CCONJ
fbem-28218	86	19	brand	brand	NOUN
fbem-28218	86	20	loyalty	loyalty	NOUN
fbem-28218	86	21	:	:	PUNCT
fbem-28218	86	22	the	the	DET
fbem-28218	86	23	mediating	mediate	VERB
fbem-28218	86	24	effect	effect	NOUN
fbem-28218	86	25	of	of	ADP
fbem-28218	86	26	brand	brand	PROPN
fbem-28218	86	27	trust	trust	PROPN
fbem-28218	86	28	,	,	PUNCT
fbem-28218	86	29	samarah	samarah	PROPN
fbem-28218	86	30	,	,	PUNCT
fbem-28218	86	31	tariq	tariq	PROPN
fbem-28218	86	32	;	;	PUNCT
fbem-28218	86	33	bayram	bayram	PROPN
fbem-28218	86	34	,	,	PUNCT
fbem-28218	86	35	pelin	pelin	PROPN
fbem-28218	86	36	;	;	PUNCT
fbem-28218	86	37	hasan	hasan	PROPN
fbem-28218	86	38	yousef	yousef	PROPN
fbem-28218	86	39	aljuhmani	aljuhmani	PROPN
fbem-28218	86	40	;	;	PUNCT
fbem-28218	86	41	hamzah	hamzah	PROPN
fbem-28218	86	42	elrehail	elrehail	PROPN
fbem-28218	86	43	,	,	PUNCT
fbem-28218	86	44	2022	2022	NUM
fbem-28218	86	45	.	.	PUNCT
fbem-28218	87	1	[	[	X
fbem-28218	87	2	6	6	NUM
fbem-28218	87	3	]	]	SYM
fbem-28218	87	4	four	four	NUM
fbem-28218	87	5	digital	digital	ADJ
fbem-28218	87	6	marketing	marketing	NOUN
fbem-28218	87	7	tactics	tactic	NOUN
fbem-28218	87	8	that	that	PRON
fbem-28218	87	9	attract	attract	VERB
fbem-28218	87	10	and	and	CCONJ
fbem-28218	87	11	retain	retain	VERB
fbem-28218	87	12	customers	customer	NOUN
fbem-28218	87	13	,	,	PUNCT
fbem-28218	87	14	laduque	laduque	NOUN
fbem-28218	87	15	,	,	PUNCT
fbem-28218	87	16	jeremy	jeremy	NOUN
fbem-28218	87	17	,	,	PUNCT
fbem-28218	87	18	2015	2015	NUM
fbem-28218	87	19	.	.	PUNCT
fbem-28218	88	1	[	[	X
fbem-28218	88	2	7	7	X
fbem-28218	88	3	]	]	X
fbem-28218	88	4	the	the	DET
fbem-28218	88	5	impact	impact	NOUN
fbem-28218	88	6	of	of	ADP
fbem-28218	88	7	social	social	ADJ
fbem-28218	88	8	media	medium	NOUN
fbem-28218	88	9	marketing	marketing	NOUN
fbem-28218	88	10	,	,	PUNCT
fbem-28218	88	11	perceived	perceive	VERB
fbem-28218	88	12	quality	quality	NOUN
fbem-28218	88	13	and	and	CCONJ
fbem-28218	88	14	brand	brand	NOUN
fbem-28218	88	15	awareness	awareness	NOUN
fbem-28218	88	16	on	on	ADP
fbem-28218	88	17	consumer	consumer	NOUN
fbem-28218	88	18	’s	’s	PART
fbem-28218	88	19	brand	brand	NOUN
fbem-28218	88	20	loyalty	loyalty	NOUN
fbem-28218	88	21	in	in	ADP
fbem-28218	88	22	pakistan	pakistan	PROPN
fbem-28218	88	23	,	,	PUNCT
fbem-28218	88	24	khan	khan	PROPN
fbem-28218	88	25	,	,	PUNCT
fbem-28218	88	26	feryal	feryal	PROPN
fbem-28218	88	27	;	;	PUNCT
fbem-28218	88	28	mehmood	mehmood	PROPN
fbem-28218	88	29	,	,	PUNCT
fbem-28218	88	30	ansa	ansa	PROPN
fbem-28218	88	31	;	;	PUNCT
fbem-28218	88	32	talat	talat	PROPN
fbem-28218	88	33	,	,	PUNCT
fbem-28218	88	34	amina	amina	PROPN
fbem-28218	88	35	,	,	PUNCT
fbem-28218	88	36	2022	2022	NUM
fbem-28218	88	37	.	.	PUNCT