id	sid	tid	token	lemma	pos
fbem-28235	1	1	frontiers	frontier	NOUN
fbem-28235	1	2	in	in	ADP
fbem-28235	1	3	business	business	NOUN
fbem-28235	1	4	,	,	PUNCT
fbem-28235	1	5	economics	economic	NOUN
fbem-28235	1	6	and	and	CCONJ
fbem-28235	1	7	management	management	NOUN
fbem-28235	1	8	issn	issn	PROPN
fbem-28235	1	9	:	:	PUNCT
fbem-28235	1	10	2766	2766	NUM
fbem-28235	1	11	-	-	PUNCT
fbem-28235	1	12	824x	824x	NUM
fbem-28235	1	13	|	|	ADJ
fbem-28235	1	14	vol	vol	NOUN
fbem-28235	1	15	.	.	PROPN
fbem-28235	1	16	17	17	NUM
fbem-28235	1	17	,	,	PUNCT
fbem-28235	1	18	no	no	INTJ
fbem-28235	1	19	.	.	NOUN
fbem-28235	1	20	3	3	NUM
fbem-28235	1	21	,	,	PUNCT
fbem-28235	1	22	2024	2024	NUM
fbem-28235	1	23	99	99	NUM
fbem-28235	1	24	the	the	DET
fbem-28235	1	25	influence	influence	NOUN
fbem-28235	1	26	of	of	ADP
fbem-28235	1	27	kol	kol	PROPN
fbem-28235	1	28	(	(	PUNCT
fbem-28235	1	29	key	key	ADJ
fbem-28235	1	30	opinion	opinion	NOUN
fbem-28235	1	31	leader	leader	NOUN
fbem-28235	1	32	)	)	PUNCT
fbem-28235	1	33	marketing	marketing	NOUN
fbem-28235	1	34	model	model	NOUN
fbem-28235	1	35	on	on	ADP
fbem-28235	1	36	the	the	DET
fbem-28235	1	37	consumption	consumption	NOUN
fbem-28235	1	38	behavior	behavior	NOUN
fbem-28235	1	39	of	of	ADP
fbem-28235	1	40	generation	generation	NOUN
fbem-28235	1	41	z	z	NOUN
fbem-28235	1	42	yihui	yihui	NOUN
fbem-28235	1	43	he	he	PRON
fbem-28235	1	44	xuecheng	xuecheng	PROPN
fbem-28235	1	45	international	international	ADJ
fbem-28235	1	46	education	education	NOUN
fbem-28235	1	47	center	center	NOUN
fbem-28235	1	48	,	,	PUNCT
fbem-28235	1	49	china	china	PROPN
fbem-28235	1	50	hyhisahe@163.com	hyhisahe@163.com	PROPN
fbem-28235	1	51	abstract	abstract	NOUN
fbem-28235	1	52	:	:	PUNCT
fbem-28235	1	53	with	with	ADP
fbem-28235	1	54	the	the	DET
fbem-28235	1	55	rapid	rapid	ADJ
fbem-28235	1	56	development	development	NOUN
fbem-28235	1	57	of	of	ADP
fbem-28235	1	58	internet	internet	NOUN
fbem-28235	1	59	technology	technology	NOUN
fbem-28235	1	60	,	,	PUNCT
fbem-28235	1	61	kol	kol	PROPN
fbem-28235	1	62	(	(	PUNCT
fbem-28235	1	63	key	key	ADJ
fbem-28235	1	64	opinion	opinion	NOUN
fbem-28235	1	65	leader	leader	NOUN
fbem-28235	1	66	)	)	PUNCT
fbem-28235	1	67	marketing	marketing	NOUN
fbem-28235	1	68	has	have	AUX
fbem-28235	1	69	emerged	emerge	VERB
fbem-28235	1	70	as	as	ADP
fbem-28235	1	71	a	a	DET
fbem-28235	1	72	vital	vital	ADJ
fbem-28235	1	73	tool	tool	NOUN
fbem-28235	1	74	for	for	ADP
fbem-28235	1	75	brand	brand	NOUN
fbem-28235	1	76	promotion	promotion	NOUN
fbem-28235	1	77	.	.	PUNCT
fbem-28235	2	1	particularly	particularly	ADV
fbem-28235	2	2	for	for	ADP
fbem-28235	2	3	the	the	DET
fbem-28235	2	4	z	z	NOUN
fbem-28235	2	5	-	-	PUNCT
fbem-28235	2	6	generation	generation	NOUN
fbem-28235	2	7	(	(	PUNCT
fbem-28235	2	8	born	bear	VERB
fbem-28235	2	9	between	between	ADP
fbem-28235	2	10	1995	1995	NUM
fbem-28235	2	11	and	and	CCONJ
fbem-28235	2	12	2010	2010	NUM
fbem-28235	2	13	)	)	PUNCT
fbem-28235	2	14	,	,	PUNCT
fbem-28235	2	15	the	the	DET
fbem-28235	2	16	influence	influence	NOUN
fbem-28235	2	17	of	of	ADP
fbem-28235	2	18	kol	kol	PROPN
fbem-28235	2	19	marketing	marketing	NOUN
fbem-28235	2	20	is	be	AUX
fbem-28235	2	21	particularly	particularly	ADV
fbem-28235	2	22	pronounced	pronounce	VERB
fbem-28235	2	23	.	.	PUNCT
fbem-28235	3	1	this	this	DET
fbem-28235	3	2	paper	paper	NOUN
fbem-28235	3	3	delves	delve	VERB
fbem-28235	3	4	into	into	ADP
fbem-28235	3	5	the	the	DET
fbem-28235	3	6	kol	kol	PROPN
fbem-28235	3	7	marketing	marketing	NOUN
fbem-28235	3	8	model	model	NOUN
fbem-28235	3	9	,	,	PUNCT
fbem-28235	3	10	examining	examine	VERB
fbem-28235	3	11	its	its	PRON
fbem-28235	3	12	impact	impact	NOUN
fbem-28235	3	13	on	on	ADP
fbem-28235	3	14	the	the	DET
fbem-28235	3	15	consumer	consumer	NOUN
fbem-28235	3	16	behavior	behavior	NOUN
fbem-28235	3	17	of	of	ADP
fbem-28235	3	18	the	the	DET
fbem-28235	3	19	z	z	NOUN
fbem-28235	3	20	-	-	NOUN
fbem-28235	3	21	generation	generation	NOUN
fbem-28235	3	22	.	.	PUNCT
fbem-28235	4	1	through	through	ADP
fbem-28235	4	2	interviews	interview	NOUN
fbem-28235	4	3	and	and	CCONJ
fbem-28235	4	4	qualitative	qualitative	ADJ
fbem-28235	4	5	research	research	NOUN
fbem-28235	4	6	,	,	PUNCT
fbem-28235	4	7	it	it	PRON
fbem-28235	4	8	unveils	unveil	VERB
fbem-28235	4	9	how	how	SCONJ
fbem-28235	4	10	kol	kol	PROPN
fbem-28235	4	11	marketing	marketing	NOUN
fbem-28235	4	12	influences	influence	VERB
fbem-28235	4	13	z	z	NOUN
fbem-28235	4	14	-	-	PUNCT
fbem-28235	4	15	generation	generation	NOUN
fbem-28235	4	16	's	's	PART
fbem-28235	4	17	consumption	consumption	NOUN
fbem-28235	4	18	decisions	decision	NOUN
fbem-28235	4	19	and	and	CCONJ
fbem-28235	4	20	brand	brand	NOUN
fbem-28235	4	21	attitudes	attitude	NOUN
fbem-28235	4	22	in	in	ADP
fbem-28235	4	23	terms	term	NOUN
fbem-28235	4	24	of	of	ADP
fbem-28235	4	25	precise	precise	ADJ
fbem-28235	4	26	targeting	targeting	NOUN
fbem-28235	4	27	,	,	PUNCT
fbem-28235	4	28	diversified	diversify	VERB
fbem-28235	4	29	content	content	NOUN
fbem-28235	4	30	formats	format	NOUN
fbem-28235	4	31	,	,	PUNCT
fbem-28235	4	32	and	and	CCONJ
fbem-28235	4	33	heightened	heighten	VERB
fbem-28235	4	34	interactivity	interactivity	NOUN
fbem-28235	4	35	.	.	PUNCT
fbem-28235	5	1	the	the	DET
fbem-28235	5	2	findings	finding	NOUN
fbem-28235	5	3	reveal	reveal	VERB
fbem-28235	5	4	that	that	SCONJ
fbem-28235	5	5	kol	kol	PROPN
fbem-28235	5	6	marketing	marketing	NOUN
fbem-28235	5	7	fosters	foster	VERB
fbem-28235	5	8	emotional	emotional	ADJ
fbem-28235	5	9	connections	connection	NOUN
fbem-28235	5	10	between	between	ADP
fbem-28235	5	11	brands	brand	NOUN
fbem-28235	5	12	and	and	CCONJ
fbem-28235	5	13	consumers	consumer	NOUN
fbem-28235	5	14	,	,	PUNCT
fbem-28235	5	15	enhancing	enhance	VERB
fbem-28235	5	16	brand	brand	NOUN
fbem-28235	5	17	awareness	awareness	NOUN
fbem-28235	5	18	and	and	CCONJ
fbem-28235	5	19	loyalty	loyalty	NOUN
fbem-28235	5	20	,	,	PUNCT
fbem-28235	5	21	thereby	thereby	ADV
fbem-28235	5	22	playing	play	VERB
fbem-28235	5	23	a	a	DET
fbem-28235	5	24	pivotal	pivotal	ADJ
fbem-28235	5	25	role	role	NOUN
fbem-28235	5	26	in	in	ADP
fbem-28235	5	27	shaping	shape	VERB
fbem-28235	5	28	z	z	NOUN
fbem-28235	5	29	-	-	PUNCT
fbem-28235	5	30	generation	generation	NOUN
fbem-28235	5	31	's	's	PART
fbem-28235	5	32	consumer	consumer	NOUN
fbem-28235	5	33	decisions	decision	NOUN
fbem-28235	5	34	.	.	PUNCT
fbem-28235	6	1	keywords	keyword	NOUN
fbem-28235	6	2	:	:	PUNCT
fbem-28235	6	3	kol	kol	PROPN
fbem-28235	6	4	marketing	marketing	PROPN
fbem-28235	6	5	,	,	PUNCT
fbem-28235	6	6	z	z	NOUN
fbem-28235	6	7	-	-	PUNCT
fbem-28235	6	8	generation	generation	NOUN
fbem-28235	6	9	,	,	PUNCT
fbem-28235	6	10	consumer	consumer	NOUN
fbem-28235	6	11	behavior	behavior	NOUN
fbem-28235	6	12	,	,	PUNCT
fbem-28235	6	13	brand	brand	NOUN
fbem-28235	6	14	influence	influence	NOUN
fbem-28235	6	15	,	,	PUNCT
fbem-28235	6	16	qualitative	qualitative	ADJ
fbem-28235	6	17	research	research	NOUN
fbem-28235	6	18	.	.	PUNCT
fbem-28235	7	1	1	1	X
fbem-28235	7	2	.	.	X
fbem-28235	7	3	introduction	introduction	NOUN
fbem-28235	7	4	in	in	ADP
fbem-28235	7	5	today	today	NOUN
fbem-28235	7	6	's	's	PART
fbem-28235	7	7	digital	digital	ADJ
fbem-28235	7	8	era	era	NOUN
fbem-28235	7	9	,	,	PUNCT
fbem-28235	7	10	the	the	DET
fbem-28235	7	11	speed	speed	NOUN
fbem-28235	7	12	and	and	CCONJ
fbem-28235	7	13	reach	reach	NOUN
fbem-28235	7	14	of	of	ADP
fbem-28235	7	15	information	information	NOUN
fbem-28235	7	16	dissemination	dissemination	NOUN
fbem-28235	7	17	have	have	AUX
fbem-28235	7	18	reached	reach	VERB
fbem-28235	7	19	unprecedented	unprecedented	ADJ
fbem-28235	7	20	levels	level	NOUN
fbem-28235	7	21	.	.	PUNCT
fbem-28235	8	1	amidst	amidst	ADP
fbem-28235	8	2	rapid	rapid	ADJ
fbem-28235	8	3	technological	technological	ADJ
fbem-28235	8	4	advancements	advancement	NOUN
fbem-28235	8	5	and	and	CCONJ
fbem-28235	8	6	the	the	DET
fbem-28235	8	7	proliferation	proliferation	NOUN
fbem-28235	8	8	of	of	ADP
fbem-28235	8	9	social	social	ADJ
fbem-28235	8	10	media	medium	NOUN
fbem-28235	8	11	,	,	PUNCT
fbem-28235	8	12	brand	brand	NOUN
fbem-28235	8	13	promotion	promotion	NOUN
fbem-28235	8	14	methods	method	NOUN
fbem-28235	8	15	have	have	AUX
fbem-28235	8	16	undergone	undergo	VERB
fbem-28235	8	17	profound	profound	ADJ
fbem-28235	8	18	transformations	transformation	NOUN
fbem-28235	8	19	.	.	PUNCT
fbem-28235	9	1	kol	kol	PROPN
fbem-28235	9	2	(	(	PUNCT
fbem-28235	9	3	key	key	ADJ
fbem-28235	9	4	opinion	opinion	NOUN
fbem-28235	9	5	leader	leader	NOUN
fbem-28235	9	6	)	)	PUNCT
fbem-28235	9	7	marketing	marketing	NOUN
fbem-28235	9	8	,	,	PUNCT
fbem-28235	9	9	an	an	DET
fbem-28235	9	10	emerging	emerge	VERB
fbem-28235	9	11	promotional	promotional	ADJ
fbem-28235	9	12	strategy	strategy	NOUN
fbem-28235	9	13	,	,	PUNCT
fbem-28235	9	14	harnesses	harness	VERB
fbem-28235	9	15	the	the	DET
fbem-28235	9	16	influence	influence	NOUN
fbem-28235	9	17	of	of	ADP
fbem-28235	9	18	opinion	opinion	NOUN
fbem-28235	9	19	leaders	leader	NOUN
fbem-28235	9	20	across	across	ADP
fbem-28235	9	21	major	major	ADJ
fbem-28235	9	22	social	social	ADJ
fbem-28235	9	23	platforms	platform	NOUN
fbem-28235	9	24	.	.	PUNCT
fbem-28235	10	1	[	[	X
fbem-28235	10	2	1	1	X
fbem-28235	10	3	]	]	PUNCT
fbem-28235	10	4	by	by	ADP
fbem-28235	10	5	leveraging	leverage	VERB
fbem-28235	10	6	their	their	PRON
fbem-28235	10	7	recommendations	recommendation	NOUN
fbem-28235	10	8	and	and	CCONJ
fbem-28235	10	9	endorsements	endorsement	NOUN
fbem-28235	10	10	,	,	PUNCT
fbem-28235	10	11	kol	kol	PROPN
fbem-28235	10	12	marketing	marketing	NOUN
fbem-28235	10	13	effectively	effectively	ADV
fbem-28235	10	14	guides	guide	VERB
fbem-28235	10	15	consumer	consumer	NOUN
fbem-28235	10	16	purchase	purchase	NOUN
fbem-28235	10	17	decisions	decision	NOUN
fbem-28235	10	18	and	and	CCONJ
fbem-28235	10	19	shapes	shape	VERB
fbem-28235	10	20	brand	brand	NOUN
fbem-28235	10	21	perceptions	perception	NOUN
fbem-28235	10	22	.	.	PUNCT
fbem-28235	11	1	the	the	DET
fbem-28235	11	2	rise	rise	NOUN
fbem-28235	11	3	of	of	ADP
fbem-28235	11	4	kol	kol	PROPN
fbem-28235	11	5	marketing	marketing	NOUN
fbem-28235	11	6	signifies	signify	VERB
fbem-28235	11	7	the	the	DET
fbem-28235	11	8	decline	decline	NOUN
fbem-28235	11	9	of	of	ADP
fbem-28235	11	10	traditional	traditional	ADJ
fbem-28235	11	11	advertising	advertising	NOUN
fbem-28235	11	12	models	model	NOUN
fbem-28235	11	13	and	and	CCONJ
fbem-28235	11	14	the	the	DET
fbem-28235	11	15	ascendancy	ascendancy	NOUN
fbem-28235	11	16	of	of	ADP
fbem-28235	11	17	personalized	personalized	ADJ
fbem-28235	11	18	,	,	PUNCT
fbem-28235	11	19	targeted	target	VERB
fbem-28235	11	20	marketing	marketing	NOUN
fbem-28235	11	21	.	.	PUNCT
fbem-28235	12	1	profiling	profile	VERB
fbem-28235	12	2	the	the	DET
fbem-28235	12	3	z	z	NOUN
fbem-28235	12	4	-	-	NOUN
fbem-28235	12	5	generation	generation	NOUN
fbem-28235	12	6	:	:	PUNCT
fbem-28235	12	7	the	the	DET
fbem-28235	12	8	z	z	NOUN
fbem-28235	12	9	-	-	PUNCT
fbem-28235	12	10	generation	generation	NOUN
fbem-28235	12	11	,	,	PUNCT
fbem-28235	12	12	individuals	individual	NOUN
fbem-28235	12	13	born	bear	VERB
fbem-28235	12	14	in	in	ADP
fbem-28235	12	15	the	the	DET
fbem-28235	12	16	mid-1990s	mid-1990	NOUN
fbem-28235	12	17	to	to	ADP
fbem-28235	12	18	early	early	ADJ
fbem-28235	12	19	2000s	2000s	NUM
fbem-28235	12	20	,	,	PUNCT
fbem-28235	12	21	constitute	constitute	VERB
fbem-28235	12	22	a	a	DET
fbem-28235	12	23	substantial	substantial	ADJ
fbem-28235	12	24	demographic	demographic	ADJ
fbem-28235	12	25	segment	segment	NOUN
fbem-28235	12	26	.	.	PUNCT
fbem-28235	13	1	according	accord	VERB
fbem-28235	13	2	to	to	ADP
fbem-28235	13	3	the	the	DET
fbem-28235	13	4	national	national	PROPN
fbem-28235	13	5	bureau	bureau	PROPN
fbem-28235	13	6	of	of	ADP
fbem-28235	13	7	statistics	statistics	PROPN
fbem-28235	13	8	'	'	PART
fbem-28235	13	9	2023	2023	NUM
fbem-28235	13	10	data	datum	NOUN
fbem-28235	13	11	,	,	PUNCT
fbem-28235	13	12	china	china	PROPN
fbem-28235	13	13	's	's	PART
fbem-28235	13	14	z	z	NOUN
fbem-28235	13	15	-	-	PUNCT
fbem-28235	13	16	generation	generation	NOUN
fbem-28235	13	17	population	population	NOUN
fbem-28235	13	18	stands	stand	VERB
fbem-28235	13	19	at	at	ADP
fbem-28235	13	20	approximately	approximately	ADV
fbem-28235	13	21	260	260	NUM
fbem-28235	13	22	million	million	NUM
fbem-28235	13	23	,	,	PUNCT
fbem-28235	13	24	accounting	account	VERB
fbem-28235	13	25	for	for	ADP
fbem-28235	13	26	19	19	NUM
fbem-28235	13	27	%	%	NOUN
fbem-28235	13	28	of	of	ADP
fbem-28235	13	29	the	the	DET
fbem-28235	13	30	total	total	ADJ
fbem-28235	13	31	population	population	NOUN
fbem-28235	13	32	that	that	DET
fbem-28235	13	33	year	year	NOUN
fbem-28235	13	34	,	,	PUNCT
fbem-28235	13	35	or	or	CCONJ
fbem-28235	13	36	roughly	roughly	ADV
fbem-28235	13	37	"	"	PUNCT
fbem-28235	13	38	one	one	NUM
fbem-28235	13	39	in	in	ADP
fbem-28235	13	40	every	every	DET
fbem-28235	13	41	five	five	NUM
fbem-28235	13	42	individuals	individual	NOUN
fbem-28235	13	43	.	.	PUNCT
fbem-28235	13	44	"	"	PUNCT
fbem-28235	14	1	dubbed	dub	VERB
fbem-28235	14	2	"	"	PUNCT
fbem-28235	14	3	digital	digital	ADJ
fbem-28235	14	4	natives	native	NOUN
fbem-28235	14	5	,	,	PUNCT
fbem-28235	14	6	"	"	PUNCT
fbem-28235	14	7	they	they	PRON
fbem-28235	14	8	have	have	AUX
fbem-28235	14	9	grown	grow	VERB
fbem-28235	14	10	up	up	ADP
fbem-28235	14	11	amidst	amidst	ADP
fbem-28235	14	12	a	a	DET
fbem-28235	14	13	highly	highly	ADV
fbem-28235	14	14	digitized	digitize	VERB
fbem-28235	14	15	environment	environment	NOUN
fbem-28235	14	16	,	,	PUNCT
fbem-28235	14	17	naturally	naturally	ADV
fbem-28235	14	18	inclined	incline	VERB
fbem-28235	14	19	towards	towards	ADP
fbem-28235	14	20	the	the	DET
fbem-28235	14	21	internet	internet	NOUN
fbem-28235	14	22	and	and	CCONJ
fbem-28235	14	23	digital	digital	ADJ
fbem-28235	14	24	technologies	technology	NOUN
fbem-28235	14	25	.	.	PUNCT
fbem-28235	15	1	[	[	X
fbem-28235	15	2	2	2	NUM
fbem-28235	15	3	]	]	PUNCT
fbem-28235	15	4	data	datum	NOUN
fbem-28235	15	5	indicates	indicate	VERB
fbem-28235	15	6	that	that	SCONJ
fbem-28235	15	7	the	the	DET
fbem-28235	15	8	monthly	monthly	ADJ
fbem-28235	15	9	average	average	ADJ
fbem-28235	15	10	internet	internet	NOUN
fbem-28235	15	11	usage	usage	NOUN
fbem-28235	15	12	time	time	NOUN
fbem-28235	15	13	among	among	ADP
fbem-28235	15	14	z	z	NOUN
fbem-28235	15	15	-	-	PUNCT
fbem-28235	15	16	generation	generation	NOUN
fbem-28235	15	17	users	user	NOUN
fbem-28235	15	18	is	be	AUX
fbem-28235	15	19	174.9	174.9	NUM
fbem-28235	15	20	hours	hour	NOUN
fbem-28235	15	21	,	,	PUNCT
fbem-28235	15	22	and	and	CCONJ
fbem-28235	15	23	cmims	cmim	NOUN
fbem-28235	15	24	-	-	PUNCT
fbem-28235	15	25	china	china	PROPN
fbem-28235	15	26	media	media	PROPN
fbem-28235	15	27	insight	insight	PROPN
fbem-28235	15	28	&	&	CCONJ
fbem-28235	15	29	marketing	marketing	NOUN
fbem-28235	15	30	solution	solution	NOUN
fbem-28235	15	31	research	research	NOUN
fbem-28235	15	32	reveals	reveal	VERB
fbem-28235	15	33	that	that	SCONJ
fbem-28235	15	34	zgeneration	zgeneration	PROPN
fbem-28235	15	35	's	's	PART
fbem-28235	15	36	short	short	ADJ
fbem-28235	15	37	video	video	NOUN
fbem-28235	15	38	usage	usage	NOUN
fbem-28235	15	39	rate	rate	NOUN
fbem-28235	15	40	exceeds	exceed	VERB
fbem-28235	15	41	that	that	PRON
fbem-28235	15	42	of	of	ADP
fbem-28235	15	43	the	the	DET
fbem-28235	15	44	overall	overall	ADJ
fbem-28235	15	45	population	population	NOUN
fbem-28235	15	46	by	by	ADP
fbem-28235	15	47	10	10	NUM
fbem-28235	15	48	%	%	NOUN
fbem-28235	15	49	.	.	PUNCT
fbem-28235	16	1	having	having	AUX
fbem-28235	16	2	evolved	evolve	VERB
fbem-28235	16	3	within	within	ADP
fbem-28235	16	4	the	the	DET
fbem-28235	16	5	internet	internet	NOUN
fbem-28235	16	6	and	and	CCONJ
fbem-28235	16	7	social	social	ADJ
fbem-28235	16	8	media	medium	NOUN
fbem-28235	16	9	landscape	landscape	NOUN
fbem-28235	16	10	,	,	PUNCT
fbem-28235	16	11	the	the	DET
fbem-28235	16	12	z	z	NOUN
fbem-28235	16	13	-	-	PUNCT
fbem-28235	16	14	generation	generation	NOUN
fbem-28235	16	15	has	have	AUX
fbem-28235	16	16	shifted	shift	VERB
fbem-28235	16	17	their	their	PRON
fbem-28235	16	18	information	information	NOUN
fbem-28235	16	19	acquisition	acquisition	NOUN
fbem-28235	16	20	to	to	ADP
fbem-28235	16	21	mobile	mobile	ADJ
fbem-28235	16	22	devices	device	NOUN
fbem-28235	16	23	and	and	CCONJ
fbem-28235	16	24	visual	visual	ADJ
fbem-28235	16	25	content	content	NOUN
fbem-28235	16	26	,	,	PUNCT
fbem-28235	16	27	transforming	transform	VERB
fbem-28235	16	28	media	medium	NOUN
fbem-28235	16	29	communication	communication	NOUN
fbem-28235	16	30	styles	style	NOUN
fbem-28235	16	31	towards	towards	ADP
fbem-28235	16	32	digital	digital	ADJ
fbem-28235	16	33	formats	format	NOUN
fbem-28235	16	34	.	.	PUNCT
fbem-28235	17	1	this	this	DET
fbem-28235	17	2	generation	generation	NOUN
fbem-28235	17	3	,	,	PUNCT
fbem-28235	17	4	having	having	AUX
fbem-28235	17	5	been	be	AUX
fbem-28235	17	6	exposed	expose	VERB
fbem-28235	17	7	to	to	ADP
fbem-28235	17	8	the	the	DET
fbem-28235	17	9	internet	internet	NOUN
fbem-28235	17	10	and	and	CCONJ
fbem-28235	17	11	social	social	ADJ
fbem-28235	17	12	media	medium	NOUN
fbem-28235	17	13	from	from	ADP
fbem-28235	17	14	a	a	DET
fbem-28235	17	15	young	young	ADJ
fbem-28235	17	16	age	age	NOUN
fbem-28235	17	17	,	,	PUNCT
fbem-28235	17	18	possesses	possess	VERB
fbem-28235	17	19	formidable	formidable	ADJ
fbem-28235	17	20	abilities	ability	NOUN
fbem-28235	17	21	in	in	ADP
fbem-28235	17	22	information	information	NOUN
fbem-28235	17	23	processing	processing	NOUN
fbem-28235	17	24	and	and	CCONJ
fbem-28235	17	25	filtering	filtering	NOUN
fbem-28235	17	26	.	.	PUNCT
fbem-28235	18	1	compared	compare	VERB
fbem-28235	18	2	to	to	ADP
fbem-28235	18	3	previous	previous	ADJ
fbem-28235	18	4	generations	generation	NOUN
fbem-28235	18	5	,	,	PUNCT
fbem-28235	18	6	z	z	NOUN
fbem-28235	18	7	-	-	PUNCT
fbem-28235	18	8	generation	generation	NOUN
fbem-28235	18	9	consumers	consumer	NOUN
fbem-28235	18	10	prioritize	prioritize	VERB
fbem-28235	18	11	brand	brand	NOUN
fbem-28235	18	12	authenticity	authenticity	NOUN
fbem-28235	18	13	and	and	CCONJ
fbem-28235	18	14	individuality	individuality	NOUN
fbem-28235	18	15	,	,	PUNCT
fbem-28235	18	16	making	make	VERB
fbem-28235	18	17	them	they	PRON
fbem-28235	18	18	highly	highly	ADV
fbem-28235	18	19	susceptible	susceptible	ADJ
fbem-28235	18	20	to	to	ADP
fbem-28235	18	21	the	the	DET
fbem-28235	18	22	influence	influence	NOUN
fbem-28235	18	23	of	of	ADP
fbem-28235	18	24	opinion	opinion	NOUN
fbem-28235	18	25	leaders	leader	NOUN
fbem-28235	18	26	in	in	ADP
fbem-28235	18	27	their	their	PRON
fbem-28235	18	28	midst	midst	NOUN
fbem-28235	18	29	.	.	PUNCT
fbem-28235	19	1	kol	kol	PROPN
fbem-28235	19	2	marketing	marketing	NOUN
fbem-28235	19	3	capitalizes	capitalize	VERB
fbem-28235	19	4	on	on	ADP
fbem-28235	19	5	this	this	DET
fbem-28235	19	6	tendency	tendency	NOUN
fbem-28235	19	7	by	by	ADP
fbem-28235	19	8	partnering	partner	VERB
fbem-28235	19	9	with	with	ADP
fbem-28235	19	10	kols	kol	NOUN
fbem-28235	19	11	to	to	PART
fbem-28235	19	12	convey	convey	VERB
fbem-28235	19	13	brand	brand	NOUN
fbem-28235	19	14	messages	message	NOUN
fbem-28235	19	15	in	in	ADP
fbem-28235	19	16	a	a	DET
fbem-28235	19	17	more	more	ADV
fbem-28235	19	18	natural	natural	ADJ
fbem-28235	19	19	,	,	PUNCT
fbem-28235	19	20	personalized	personalized	ADJ
fbem-28235	19	21	manner	manner	NOUN
fbem-28235	19	22	to	to	PART
fbem-28235	19	23	target	target	VERB
fbem-28235	19	24	audiences	audience	NOUN
fbem-28235	19	25	,	,	PUNCT
fbem-28235	19	26	thereby	thereby	ADV
fbem-28235	19	27	distinguishing	distinguish	VERB
fbem-28235	19	28	itself	itself	PRON
fbem-28235	19	29	in	in	ADP
fbem-28235	19	30	the	the	DET
fbem-28235	19	31	fiercely	fiercely	ADV
fbem-28235	19	32	competitive	competitive	ADJ
fbem-28235	19	33	marketplace	marketplace	NOUN
fbem-28235	19	34	.	.	PUNCT
fbem-28235	20	1	despite	despite	SCONJ
fbem-28235	20	2	kol	kol	PROPN
fbem-28235	20	3	marketing	marketing	PROPN
fbem-28235	20	4	's	's	PART
fbem-28235	20	5	immense	immense	ADJ
fbem-28235	20	6	potential	potential	NOUN
fbem-28235	20	7	and	and	CCONJ
fbem-28235	20	8	influence	influence	NOUN
fbem-28235	20	9	,	,	PUNCT
fbem-28235	20	10	its	its	PRON
fbem-28235	20	11	actual	actual	ADJ
fbem-28235	20	12	effectiveness	effectiveness	NOUN
fbem-28235	20	13	and	and	CCONJ
fbem-28235	20	14	underlying	underlying	ADJ
fbem-28235	20	15	mechanisms	mechanism	NOUN
fbem-28235	20	16	remain	remain	VERB
fbem-28235	20	17	underexplored	underexplored	ADJ
fbem-28235	20	18	.	.	PUNCT
fbem-28235	21	1	specifically	specifically	ADV
fbem-28235	21	2	,	,	PUNCT
fbem-28235	21	3	how	how	SCONJ
fbem-28235	21	4	does	do	AUX
fbem-28235	21	5	kol	kol	PROPN
fbem-28235	21	6	marketing	marketing	NOUN
fbem-28235	21	7	manifest	manifest	VERB
fbem-28235	21	8	its	its	PRON
fbem-28235	21	9	effects	effect	NOUN
fbem-28235	21	10	within	within	ADP
fbem-28235	21	11	the	the	DET
fbem-28235	21	12	z	z	NOUN
fbem-28235	21	13	-	-	PUNCT
fbem-28235	21	14	generation	generation	NOUN
fbem-28235	21	15	consumer	consumer	NOUN
fbem-28235	21	16	group	group	NOUN
fbem-28235	21	17	?	?	PUNCT
fbem-28235	22	1	how	how	SCONJ
fbem-28235	22	2	do	do	AUX
fbem-28235	22	3	consumer	consumer	NOUN
fbem-28235	22	4	behaviors	behavior	NOUN
fbem-28235	22	5	and	and	CCONJ
fbem-28235	22	6	psychologies	psychology	NOUN
fbem-28235	22	7	respond	respond	VERB
fbem-28235	22	8	to	to	ADP
fbem-28235	22	9	kol	kol	PROPN
fbem-28235	22	10	marketing	marketing	NOUN
fbem-28235	22	11	?	?	PUNCT
fbem-28235	23	1	these	these	DET
fbem-28235	23	2	questions	question	NOUN
fbem-28235	23	3	remain	remain	VERB
fbem-28235	23	4	largely	largely	ADV
fbem-28235	23	5	unanswered	unanswered	ADJ
fbem-28235	23	6	,	,	PUNCT
fbem-28235	23	7	necessitating	necessitate	VERB
fbem-28235	23	8	further	further	ADJ
fbem-28235	23	9	investigation	investigation	NOUN
fbem-28235	23	10	.	.	PUNCT
fbem-28235	24	1	2	2	X
fbem-28235	24	2	.	.	X
fbem-28235	24	3	overview	overview	NOUN
fbem-28235	24	4	of	of	ADP
fbem-28235	24	5	kol	kol	PROPN
fbem-28235	24	6	marketing	marketing	NOUN
fbem-28235	24	7	model	model	NOUN
fbem-28235	24	8	kol	kol	PROPN
fbem-28235	24	9	marketing	marketing	PROPN
fbem-28235	24	10	(	(	PUNCT
fbem-28235	24	11	key	key	ADJ
fbem-28235	24	12	opinion	opinion	NOUN
fbem-28235	24	13	leader	leader	NOUN
fbem-28235	24	14	marketing	marketing	NOUN
fbem-28235	24	15	)	)	PUNCT
fbem-28235	24	16	is	be	AUX
fbem-28235	24	17	a	a	DET
fbem-28235	24	18	modern	modern	ADJ
fbem-28235	24	19	marketing	marketing	NOUN
fbem-28235	24	20	strategy	strategy	NOUN
fbem-28235	24	21	that	that	PRON
fbem-28235	24	22	involves	involve	VERB
fbem-28235	24	23	collaborating	collaborate	VERB
fbem-28235	24	24	with	with	ADP
fbem-28235	24	25	opinion	opinion	NOUN
fbem-28235	24	26	leaders	leader	NOUN
fbem-28235	24	27	to	to	PART
fbem-28235	24	28	promote	promote	VERB
fbem-28235	24	29	brands	brand	NOUN
fbem-28235	24	30	and	and	CCONJ
fbem-28235	24	31	products	product	NOUN
fbem-28235	24	32	.	.	PUNCT
fbem-28235	25	1	this	this	DET
fbem-28235	25	2	approach	approach	NOUN
fbem-28235	25	3	leverages	leverage	VERB
fbem-28235	25	4	the	the	DET
fbem-28235	25	5	extensive	extensive	ADJ
fbem-28235	25	6	influence	influence	NOUN
fbem-28235	25	7	of	of	ADP
fbem-28235	25	8	kols	kol	NOUN
fbem-28235	25	9	on	on	ADP
fbem-28235	25	10	social	social	ADJ
fbem-28235	25	11	media	medium	NOUN
fbem-28235	25	12	platforms	platform	NOUN
fbem-28235	25	13	,	,	PUNCT
fbem-28235	25	14	harnessing	harness	VERB
fbem-28235	25	15	their	their	PRON
fbem-28235	25	16	trust	trust	NOUN
fbem-28235	25	17	and	and	CCONJ
fbem-28235	25	18	credibility	credibility	NOUN
fbem-28235	25	19	among	among	ADP
fbem-28235	25	20	followers	follower	NOUN
fbem-28235	25	21	to	to	PART
fbem-28235	25	22	disseminate	disseminate	VERB
fbem-28235	25	23	brand	brand	NOUN
fbem-28235	25	24	messages	message	NOUN
fbem-28235	25	25	and	and	CCONJ
fbem-28235	25	26	drive	drive	VERB
fbem-28235	25	27	sales	sale	NOUN
fbem-28235	25	28	.	.	PUNCT
fbem-28235	26	1	the	the	DET
fbem-28235	26	2	personal	personal	ADJ
fbem-28235	26	3	charm	charm	NOUN
fbem-28235	26	4	and	and	CCONJ
fbem-28235	26	5	professionalism	professionalism	NOUN
fbem-28235	26	6	of	of	ADP
fbem-28235	26	7	kols	kol	NOUN
fbem-28235	26	8	serve	serve	VERB
fbem-28235	26	9	as	as	ADP
fbem-28235	26	10	a	a	DET
fbem-28235	26	11	reliable	reliable	ADJ
fbem-28235	26	12	vehicle	vehicle	NOUN
fbem-28235	26	13	for	for	ADP
fbem-28235	26	14	brand	brand	NOUN
fbem-28235	26	15	communication	communication	NOUN
fbem-28235	26	16	,	,	PUNCT
fbem-28235	26	17	enabling	enable	VERB
fbem-28235	26	18	brands	brand	NOUN
fbem-28235	26	19	to	to	PART
fbem-28235	26	20	effectively	effectively	ADV
fbem-28235	26	21	reach	reach	VERB
fbem-28235	26	22	their	their	PRON
fbem-28235	26	23	target	target	NOUN
fbem-28235	26	24	consumers	consumer	NOUN
fbem-28235	26	25	[	[	X
fbem-28235	26	26	3	3	NUM
fbem-28235	26	27	]	]	PUNCT
fbem-28235	26	28	.	.	PUNCT
fbem-28235	27	1	according	accord	VERB
fbem-28235	27	2	to	to	ADP
fbem-28235	27	3	interview	interview	NOUN
fbem-28235	27	4	records	record	NOUN
fbem-28235	27	5	,	,	PUNCT
fbem-28235	27	6	kol	kol	PROPN
fbem-28235	27	7	marketing	marketing	NOUN
fbem-28235	27	8	encompasses	encompass	VERB
fbem-28235	27	9	various	various	ADJ
fbem-28235	27	10	formats	format	NOUN
fbem-28235	27	11	,	,	PUNCT
fbem-28235	27	12	primarily	primarily	ADV
fbem-28235	27	13	including	include	VERB
fbem-28235	27	14	:	:	PUNCT
fbem-28235	27	15	image	image	NOUN
fbem-28235	27	16	-	-	PUNCT
fbem-28235	27	17	text	text	NOUN
fbem-28235	27	18	format	format	NOUN
fbem-28235	27	19	:	:	PUNCT
fbem-28235	27	20	one	one	NUM
fbem-28235	27	21	of	of	ADP
fbem-28235	27	22	the	the	DET
fbem-28235	27	23	most	most	ADV
fbem-28235	27	24	traditional	traditional	ADJ
fbem-28235	27	25	methods	method	NOUN
fbem-28235	27	26	in	in	ADP
fbem-28235	27	27	kol	kol	PROPN
fbem-28235	27	28	marketing	marketing	PROPN
fbem-28235	27	29	,	,	PUNCT
fbem-28235	27	30	the	the	DET
fbem-28235	27	31	image	image	NOUN
fbem-28235	27	32	-	-	PUNCT
fbem-28235	27	33	text	text	NOUN
fbem-28235	27	34	format	format	NOUN
fbem-28235	27	35	combines	combine	VERB
fbem-28235	27	36	images	image	NOUN
fbem-28235	27	37	and	and	CCONJ
fbem-28235	27	38	text	text	NOUN
fbem-28235	27	39	to	to	PART
fbem-28235	27	40	convey	convey	VERB
fbem-28235	27	41	brand	brand	NOUN
fbem-28235	27	42	information	information	NOUN
fbem-28235	27	43	.	.	PUNCT
fbem-28235	28	1	long	long	ADJ
fbem-28235	28	2	-	-	PUNCT
fbem-28235	28	3	form	form	NOUN
fbem-28235	28	4	articles	article	NOUN
fbem-28235	28	5	on	on	ADP
fbem-28235	28	6	wechat	wechat	NOUN
fbem-28235	28	7	official	official	ADJ
fbem-28235	28	8	accounts	account	NOUN
fbem-28235	28	9	are	be	AUX
fbem-28235	28	10	a	a	DET
fbem-28235	28	11	typical	typical	ADJ
fbem-28235	28	12	example	example	NOUN
fbem-28235	28	13	,	,	PUNCT
fbem-28235	28	14	suitable	suitable	ADJ
fbem-28235	28	15	for	for	ADP
fbem-28235	28	16	in	in	ADP
fbem-28235	28	17	-	-	PUNCT
fbem-28235	28	18	depth	depth	NOUN
fbem-28235	28	19	brand	brand	NOUN
fbem-28235	28	20	storytelling	storytelling	NOUN
fbem-28235	28	21	and	and	CCONJ
fbem-28235	28	22	product	product	NOUN
fbem-28235	28	23	introductions	introduction	NOUN
fbem-28235	28	24	.	.	PUNCT
fbem-28235	29	1	compared	compare	VERB
fbem-28235	29	2	to	to	ADP
fbem-28235	29	3	short	short	ADJ
fbem-28235	29	4	-	-	PUNCT
fbem-28235	29	5	form	form	NOUN
fbem-28235	29	6	content	content	NOUN
fbem-28235	29	7	,	,	PUNCT
fbem-28235	29	8	this	this	DET
fbem-28235	29	9	format	format	NOUN
fbem-28235	29	10	offers	offer	VERB
fbem-28235	29	11	more	more	ADJ
fbem-28235	29	12	details	detail	NOUN
fbem-28235	29	13	and	and	CCONJ
fbem-28235	29	14	background	background	NOUN
fbem-28235	29	15	information	information	NOUN
fbem-28235	29	16	,	,	PUNCT
fbem-28235	29	17	catering	cater	VERB
fbem-28235	29	18	to	to	PART
fbem-28235	29	19	content	content	VERB
fbem-28235	29	20	requiring	require	VERB
fbem-28235	29	21	extended	extended	ADJ
fbem-28235	29	22	reading	reading	NOUN
fbem-28235	29	23	and	and	CCONJ
fbem-28235	29	24	comprehension	comprehension	NOUN
fbem-28235	29	25	.	.	PUNCT
fbem-28235	30	1	short	short	ADJ
fbem-28235	30	2	videos	video	NOUN
fbem-28235	30	3	:	:	PUNCT
fbem-28235	30	4	short	short	ADJ
fbem-28235	30	5	videos	video	NOUN
fbem-28235	30	6	stand	stand	VERB
fbem-28235	30	7	out	out	ADP
fbem-28235	30	8	prominently	prominently	ADV
fbem-28235	30	9	in	in	ADP
fbem-28235	30	10	kol	kol	PROPN
fbem-28235	30	11	marketing	marketing	NOUN
fbem-28235	30	12	,	,	PUNCT
fbem-28235	30	13	particularly	particularly	ADV
fbem-28235	30	14	on	on	ADP
fbem-28235	30	15	platforms	platform	NOUN
fbem-28235	30	16	like	like	ADP
fbem-28235	30	17	douyin	douyin	PROPN
fbem-28235	30	18	(	(	PUNCT
fbem-28235	30	19	tiktok	tiktok	NOUN
fbem-28235	30	20	)	)	PUNCT
fbem-28235	30	21	,	,	PUNCT
fbem-28235	30	22	kuaishou	kuaishou	NOUN
fbem-28235	30	23	,	,	PUNCT
fbem-28235	30	24	and	and	CCONJ
fbem-28235	30	25	wechat	wechat	ADP
fbem-28235	30	26	video	video	NOUN
fbem-28235	30	27	accounts	account	NOUN
fbem-28235	30	28	.	.	PUNCT
fbem-28235	31	1	typically	typically	ADV
fbem-28235	31	2	ranging	range	VERB
fbem-28235	31	3	from	from	ADP
fbem-28235	31	4	15	15	NUM
fbem-28235	31	5	to	to	PART
fbem-28235	31	6	60	60	NUM
fbem-28235	31	7	seconds	second	NOUN
fbem-28235	31	8	,	,	PUNCT
fbem-28235	31	9	short	short	ADJ
fbem-28235	31	10	videos	video	NOUN
fbem-28235	31	11	capture	capture	VERB
fbem-28235	31	12	viewers	viewer	NOUN
fbem-28235	31	13	'	'	PART
fbem-28235	31	14	attention	attention	NOUN
fbem-28235	31	15	swiftly	swiftly	ADV
fbem-28235	31	16	with	with	ADP
fbem-28235	31	17	their	their	PRON
fbem-28235	31	18	conciseness	conciseness	NOUN
fbem-28235	31	19	and	and	CCONJ
fbem-28235	31	20	entertainment	entertainment	NOUN
fbem-28235	31	21	value	value	NOUN
fbem-28235	31	22	.	.	PUNCT
fbem-28235	32	1	[	[	X
fbem-28235	32	2	4	4	X
fbem-28235	32	3	]	]	PUNCT
fbem-28235	32	4	they	they	PRON
fbem-28235	32	5	propagate	propagate	VERB
fbem-28235	32	6	rapidly	rapidly	ADV
fbem-28235	32	7	and	and	CCONJ
fbem-28235	32	8	foster	foster	VERB
fbem-28235	32	9	strong	strong	ADJ
fbem-28235	32	10	interactivity	interactivity	NOUN
fbem-28235	32	11	,	,	PUNCT
fbem-28235	32	12	ideal	ideal	ADJ
fbem-28235	32	13	for	for	ADP
fbem-28235	32	14	showcasing	showcase	VERB
fbem-28235	32	15	product	product	NOUN
fbem-28235	32	16	usage	usage	NOUN
fbem-28235	32	17	effects	effect	NOUN
fbem-28235	32	18	and	and	CCONJ
fbem-28235	32	19	brand	brand	NOUN
fbem-28235	32	20	images	image	NOUN
fbem-28235	32	21	while	while	SCONJ
fbem-28235	32	22	engaging	engage	VERB
fbem-28235	32	23	audiences	audience	NOUN
fbem-28235	32	24	through	through	ADP
fbem-28235	32	25	amusing	amusing	ADJ
fbem-28235	32	26	content	content	NOUN
fbem-28235	32	27	.	.	PUNCT
fbem-28235	33	1	long	long	ADJ
fbem-28235	33	2	videos	video	NOUN
fbem-28235	33	3	:	:	PUNCT
fbem-28235	33	4	published	publish	VERB
fbem-28235	33	5	primarily	primarily	ADV
fbem-28235	33	6	on	on	ADP
fbem-28235	33	7	platforms	platform	NOUN
fbem-28235	33	8	like	like	ADP
fbem-28235	33	9	bilibili	bilibili	ADJ
fbem-28235	33	10	,	,	PUNCT
fbem-28235	33	11	long	long	ADJ
fbem-28235	33	12	videos	video	NOUN
fbem-28235	33	13	can	can	AUX
fbem-28235	33	14	extend	extend	VERB
fbem-28235	33	15	from	from	ADP
fbem-28235	33	16	a	a	DET
fbem-28235	33	17	few	few	ADJ
fbem-28235	33	18	minutes	minute	NOUN
fbem-28235	33	19	to	to	ADP
fbem-28235	33	20	several	several	ADJ
fbem-28235	33	21	dozen	dozen	NOUN
fbem-28235	33	22	minutes	minute	NOUN
fbem-28235	33	23	.	.	PUNCT
fbem-28235	34	1	[	[	X
fbem-28235	34	2	5	5	NUM
fbem-28235	34	3	,	,	PUNCT
fbem-28235	34	4	6	6	NUM
fbem-28235	34	5	]	]	PUNCT
fbem-28235	34	6	this	this	DET
fbem-28235	34	7	format	format	NOUN
fbem-28235	34	8	excels	excel	VERB
fbem-28235	34	9	in	in	ADP
fbem-28235	34	10	detailed	detailed	ADJ
fbem-28235	34	11	product	product	NOUN
fbem-28235	34	12	reviews	review	NOUN
fbem-28235	34	13	,	,	PUNCT
fbem-28235	34	14	100	100	NUM
fbem-28235	34	15	brand	brand	NOUN
fbem-28235	34	16	narratives	narrative	NOUN
fbem-28235	34	17	,	,	PUNCT
fbem-28235	34	18	or	or	CCONJ
fbem-28235	34	19	in	in	ADP
fbem-28235	34	20	-	-	PUNCT
fbem-28235	34	21	depth	depth	NOUN
fbem-28235	34	22	market	market	NOUN
fbem-28235	34	23	analyses	analysis	NOUN
fbem-28235	34	24	.	.	PUNCT
fbem-28235	35	1	long	long	ADJ
fbem-28235	35	2	videos	video	NOUN
fbem-28235	35	3	provide	provide	VERB
fbem-28235	35	4	comprehensive	comprehensive	ADJ
fbem-28235	35	5	information	information	NOUN
fbem-28235	35	6	and	and	CCONJ
fbem-28235	35	7	rich	rich	ADJ
fbem-28235	35	8	visual	visual	ADJ
fbem-28235	35	9	experiences	experience	NOUN
fbem-28235	35	10	,	,	PUNCT
fbem-28235	35	11	fostering	foster	VERB
fbem-28235	35	12	a	a	DET
fbem-28235	35	13	deeper	deep	ADJ
fbem-28235	35	14	understanding	understanding	NOUN
fbem-28235	35	15	of	of	ADP
fbem-28235	35	16	the	the	DET
fbem-28235	35	17	brand	brand	NOUN
fbem-28235	35	18	among	among	ADP
fbem-28235	35	19	viewers	viewer	NOUN
fbem-28235	35	20	.	.	PUNCT
fbem-28235	36	1	short	short	ADJ
fbem-28235	36	2	dramas	drama	NOUN
fbem-28235	36	3	:	:	PUNCT
fbem-28235	36	4	as	as	ADP
fbem-28235	36	5	an	an	DET
fbem-28235	36	6	emerging	emerge	VERB
fbem-28235	36	7	marketing	marketing	NOUN
fbem-28235	36	8	format	format	NOUN
fbem-28235	36	9	in	in	ADP
fbem-28235	36	10	recent	recent	ADJ
fbem-28235	36	11	years	year	NOUN
fbem-28235	36	12	,	,	PUNCT
fbem-28235	36	13	short	short	ADJ
fbem-28235	36	14	dramas	drama	NOUN
fbem-28235	36	15	integrate	integrate	VERB
fbem-28235	36	16	scriptwriting	scriptwrite	VERB
fbem-28235	36	17	with	with	ADP
fbem-28235	36	18	brand	brand	NOUN
fbem-28235	36	19	promotion	promotion	NOUN
fbem-28235	36	20	,	,	PUNCT
fbem-28235	36	21	embedding	embed	VERB
fbem-28235	36	22	products	product	NOUN
fbem-28235	36	23	through	through	ADP
fbem-28235	36	24	narrative	narrative	NOUN
fbem-28235	36	25	storytelling	storytelling	NOUN
fbem-28235	36	26	.	.	PUNCT
fbem-28235	37	1	characterized	characterize	VERB
fbem-28235	37	2	by	by	ADP
fbem-28235	37	3	strong	strong	ADJ
fbem-28235	37	4	narrativity	narrativity	NOUN
fbem-28235	37	5	and	and	CCONJ
fbem-28235	37	6	entertainment	entertainment	NOUN
fbem-28235	37	7	,	,	PUNCT
fbem-28235	37	8	short	short	ADJ
fbem-28235	37	9	dramas	drama	NOUN
fbem-28235	37	10	integrate	integrate	VERB
fbem-28235	37	11	brand	brand	NOUN
fbem-28235	37	12	messages	message	NOUN
fbem-28235	37	13	into	into	ADP
fbem-28235	37	14	plotlines	plotline	NOUN
fbem-28235	37	15	,	,	PUNCT
fbem-28235	37	16	reducing	reduce	VERB
fbem-28235	37	17	the	the	DET
fbem-28235	37	18	directness	directness	NOUN
fbem-28235	37	19	of	of	ADP
fbem-28235	37	20	advertising	advertising	NOUN
fbem-28235	37	21	and	and	CCONJ
fbem-28235	37	22	enhancing	enhance	VERB
fbem-28235	37	23	audience	audience	NOUN
fbem-28235	37	24	acceptance	acceptance	NOUN
fbem-28235	37	25	.	.	PUNCT
fbem-28235	38	1	each	each	DET
fbem-28235	38	2	kol	kol	PROPN
fbem-28235	38	3	marketing	marketing	NOUN
fbem-28235	38	4	format	format	NOUN
fbem-28235	38	5	exhibits	exhibit	VERB
fbem-28235	38	6	unique	unique	ADJ
fbem-28235	38	7	characteristics	characteristic	NOUN
fbem-28235	38	8	and	and	CCONJ
fbem-28235	38	9	advantages	advantage	NOUN
fbem-28235	38	10	across	across	ADP
fbem-28235	38	11	different	different	ADJ
fbem-28235	38	12	social	social	ADJ
fbem-28235	38	13	media	medium	NOUN
fbem-28235	38	14	platforms	platform	NOUN
fbem-28235	38	15	.	.	PUNCT
fbem-28235	39	1	for	for	ADP
fbem-28235	39	2	instance	instance	NOUN
fbem-28235	39	3	,	,	PUNCT
fbem-28235	39	4	long	long	ADJ
fbem-28235	39	5	-	-	PUNCT
fbem-28235	39	6	form	form	NOUN
fbem-28235	39	7	articles	article	NOUN
fbem-28235	39	8	on	on	ADP
fbem-28235	39	9	wechat	wechat	NOUN
fbem-28235	39	10	official	official	ADJ
fbem-28235	39	11	accounts	account	NOUN
fbem-28235	39	12	are	be	AUX
fbem-28235	39	13	suitable	suitable	ADJ
fbem-28235	39	14	for	for	ADP
fbem-28235	39	15	in	in	ADP
fbem-28235	39	16	-	-	PUNCT
fbem-28235	39	17	depth	depth	NOUN
fbem-28235	39	18	introductions	introduction	NOUN
fbem-28235	39	19	of	of	ADP
fbem-28235	39	20	brands	brand	NOUN
fbem-28235	39	21	and	and	CCONJ
fbem-28235	39	22	products	product	NOUN
fbem-28235	39	23	,	,	PUNCT
fbem-28235	39	24	while	while	SCONJ
fbem-28235	39	25	short	short	ADJ
fbem-28235	39	26	-	-	PUNCT
fbem-28235	39	27	form	form	NOUN
fbem-28235	39	28	content	content	NOUN
fbem-28235	39	29	on	on	ADP
fbem-28235	39	30	xiaohongshu	xiaohongshu	PROPN
fbem-28235	39	31	(	(	PUNCT
fbem-28235	39	32	red	red	ADJ
fbem-28235	39	33	)	)	PUNCT
fbem-28235	39	34	excels	excel	NOUN
fbem-28235	39	35	in	in	ADP
fbem-28235	39	36	recommending	recommend	VERB
fbem-28235	39	37	new	new	ADJ
fbem-28235	39	38	products	product	NOUN
fbem-28235	39	39	(	(	PUNCT
fbem-28235	39	40	"	"	PUNCT
fbem-28235	39	41	seeding	seed	VERB
fbem-28235	39	42	"	"	PUNCT
fbem-28235	39	43	)	)	PUNCT
fbem-28235	39	44	and	and	CCONJ
fbem-28235	39	45	showcasing	showcase	VERB
fbem-28235	39	46	usage	usage	NOUN
fbem-28235	39	47	effects	effect	NOUN
fbem-28235	39	48	and	and	CCONJ
fbem-28235	39	49	user	user	NOUN
fbem-28235	39	50	reviews	review	NOUN
fbem-28235	39	51	.	.	PUNCT
fbem-28235	40	1	douyin	douyin	PROPN
fbem-28235	40	2	's	's	PART
fbem-28235	40	3	short	short	ADJ
fbem-28235	40	4	videos	video	NOUN
fbem-28235	40	5	captivate	captivate	VERB
fbem-28235	40	6	audiences	audience	NOUN
fbem-28235	40	7	with	with	ADP
fbem-28235	40	8	their	their	PRON
fbem-28235	40	9	swift	swift	ADJ
fbem-28235	40	10	and	and	CCONJ
fbem-28235	40	11	vivid	vivid	ADJ
fbem-28235	40	12	presentations	presentation	NOUN
fbem-28235	40	13	,	,	PUNCT
fbem-28235	40	14	while	while	SCONJ
fbem-28235	40	15	bilibili	bilibili	ADJ
fbem-28235	40	16	's	's	PART
fbem-28235	40	17	long	long	ADJ
fbem-28235	40	18	videos	video	NOUN
fbem-28235	40	19	offer	offer	VERB
fbem-28235	40	20	detailed	detailed	ADJ
fbem-28235	40	21	product	product	NOUN
fbem-28235	40	22	reviews	review	NOUN
fbem-28235	40	23	and	and	CCONJ
fbem-28235	40	24	brand	brand	NOUN
fbem-28235	40	25	narratives	narrative	NOUN
fbem-28235	40	26	.	.	PUNCT
fbem-28235	41	1	short	short	ADJ
fbem-28235	41	2	dramas	drama	NOUN
fbem-28235	41	3	create	create	VERB
fbem-28235	41	4	a	a	DET
fbem-28235	41	5	novel	novel	ADJ
fbem-28235	41	6	communication	communication	NOUN
fbem-28235	41	7	model	model	NOUN
fbem-28235	41	8	by	by	ADP
fbem-28235	41	9	blending	blend	VERB
fbem-28235	41	10	brand	brand	NOUN
fbem-28235	41	11	information	information	NOUN
fbem-28235	41	12	with	with	ADP
fbem-28235	41	13	entertaining	entertaining	ADJ
fbem-28235	41	14	content	content	NOUN
fbem-28235	41	15	,	,	PUNCT
fbem-28235	41	16	known	know	VERB
fbem-28235	41	17	as	as	ADP
fbem-28235	41	18	the	the	DET
fbem-28235	41	19	brand	brand	NOUN
fbem-28235	41	20	placement	placement	NOUN
fbem-28235	41	21	model	model	NOUN
fbem-28235	41	22	.	.	PUNCT
fbem-28235	42	1	when	when	SCONJ
fbem-28235	42	2	selecting	select	VERB
fbem-28235	42	3	a	a	DET
fbem-28235	42	4	kol	kol	PROPN
fbem-28235	42	5	marketing	marketing	NOUN
fbem-28235	42	6	model	model	NOUN
fbem-28235	42	7	,	,	PUNCT
fbem-28235	42	8	brands	brand	NOUN
fbem-28235	42	9	must	must	AUX
fbem-28235	42	10	consider	consider	VERB
fbem-28235	42	11	their	their	PRON
fbem-28235	42	12	brand	brand	NOUN
fbem-28235	42	13	positioning	positioning	NOUN
fbem-28235	42	14	,	,	PUNCT
fbem-28235	42	15	target	target	NOUN
fbem-28235	42	16	market	market	NOUN
fbem-28235	42	17	characteristics	characteristic	NOUN
fbem-28235	42	18	,	,	PUNCT
fbem-28235	42	19	product	product	NOUN
fbem-28235	42	20	nature	nature	NOUN
fbem-28235	42	21	,	,	PUNCT
fbem-28235	42	22	and	and	CCONJ
fbem-28235	42	23	communication	communication	NOUN
fbem-28235	42	24	objectives	objective	NOUN
fbem-28235	42	25	.	.	PUNCT
fbem-28235	43	1	different	different	ADJ
fbem-28235	43	2	marketing	marketing	NOUN
fbem-28235	43	3	formats	format	NOUN
fbem-28235	43	4	cater	cater	VERB
fbem-28235	43	5	to	to	PART
fbem-28235	43	6	diverse	diverse	ADJ
fbem-28235	43	7	audience	audience	NOUN
fbem-28235	43	8	segments	segment	NOUN
fbem-28235	43	9	,	,	PUNCT
fbem-28235	43	10	and	and	CCONJ
fbem-28235	43	11	brands	brand	NOUN
fbem-28235	43	12	should	should	AUX
fbem-28235	43	13	choose	choose	VERB
fbem-28235	43	14	the	the	DET
fbem-28235	43	15	most	most	ADV
fbem-28235	43	16	suitable	suitable	ADJ
fbem-28235	43	17	kol	kol	PROPN
fbem-28235	43	18	marketing	marketing	NOUN
fbem-28235	43	19	model	model	NOUN
fbem-28235	43	20	based	base	VERB
fbem-28235	43	21	on	on	ADP
fbem-28235	43	22	their	their	PRON
fbem-28235	43	23	actual	actual	ADJ
fbem-28235	43	24	needs	need	NOUN
fbem-28235	43	25	to	to	PART
fbem-28235	43	26	maximize	maximize	VERB
fbem-28235	43	27	brand	brand	NOUN
fbem-28235	43	28	exposure	exposure	NOUN
fbem-28235	43	29	and	and	CCONJ
fbem-28235	43	30	influence	influence	NOUN
fbem-28235	43	31	.	.	PUNCT
fbem-28235	44	1	3	3	X
fbem-28235	44	2	.	.	X
fbem-28235	44	3	qualitative	qualitative	ADJ
fbem-28235	44	4	method	method	NOUN
fbem-28235	44	5	:	:	PUNCT
fbem-28235	44	6	interview	interview	VERB
fbem-28235	44	7	analysis	analysis	NOUN
fbem-28235	44	8	to	to	PART
fbem-28235	44	9	gain	gain	VERB
fbem-28235	44	10	a	a	DET
fbem-28235	44	11	profound	profound	ADJ
fbem-28235	44	12	understanding	understanding	NOUN
fbem-28235	44	13	of	of	ADP
fbem-28235	44	14	the	the	DET
fbem-28235	44	15	impact	impact	NOUN
fbem-28235	44	16	of	of	ADP
fbem-28235	44	17	kol	kol	PROPN
fbem-28235	44	18	marketing	marketing	NOUN
fbem-28235	44	19	on	on	ADP
fbem-28235	44	20	the	the	DET
fbem-28235	44	21	consumer	consumer	NOUN
fbem-28235	44	22	behavior	behavior	NOUN
fbem-28235	44	23	of	of	ADP
fbem-28235	44	24	generation	generation	NOUN
fbem-28235	44	25	z	z	NOUN
fbem-28235	44	26	,	,	PUNCT
fbem-28235	44	27	this	this	DET
fbem-28235	44	28	paper	paper	NOUN
fbem-28235	44	29	adopts	adopt	VERB
fbem-28235	44	30	a	a	DET
fbem-28235	44	31	qualitative	qualitative	ADJ
fbem-28235	44	32	research	research	NOUN
fbem-28235	44	33	approach	approach	NOUN
fbem-28235	44	34	.	.	PUNCT
fbem-28235	45	1	through	through	ADP
fbem-28235	45	2	interviews	interview	NOUN
fbem-28235	45	3	with	with	ADP
fbem-28235	45	4	industry	industry	NOUN
fbem-28235	45	5	experts	expert	NOUN
fbem-28235	45	6	,	,	PUNCT
fbem-28235	45	7	firsthand	firsthand	ADJ
fbem-28235	45	8	information	information	NOUN
fbem-28235	45	9	on	on	ADP
fbem-28235	45	10	the	the	DET
fbem-28235	45	11	practical	practical	ADJ
fbem-28235	45	12	application	application	NOUN
fbem-28235	45	13	and	and	CCONJ
fbem-28235	45	14	effectiveness	effectiveness	NOUN
fbem-28235	45	15	evaluation	evaluation	NOUN
fbem-28235	45	16	of	of	ADP
fbem-28235	45	17	kol	kol	PROPN
fbem-28235	45	18	marketing	marketing	PROPN
fbem-28235	45	19	has	have	AUX
fbem-28235	45	20	been	be	AUX
fbem-28235	45	21	obtained	obtain	VERB
fbem-28235	45	22	.	.	PUNCT
fbem-28235	46	1	3.1	3.1	NUM
fbem-28235	46	2	.	.	PUNCT
fbem-28235	46	3	criteria	criterion	NOUN
fbem-28235	46	4	for	for	ADP
fbem-28235	46	5	selecting	select	VERB
fbem-28235	46	6	kols	kol	NOUN
fbem-28235	46	7	the	the	DET
fbem-28235	46	8	interviews	interview	NOUN
fbem-28235	46	9	revealed	reveal	VERB
fbem-28235	46	10	that	that	SCONJ
fbem-28235	46	11	the	the	DET
fbem-28235	46	12	core	core	NOUN
fbem-28235	46	13	of	of	ADP
fbem-28235	46	14	kol	kol	PROPN
fbem-28235	46	15	selection	selection	NOUN
fbem-28235	46	16	lies	lie	VERB
fbem-28235	46	17	in	in	ADP
fbem-28235	46	18	their	their	PRON
fbem-28235	46	19	alignment	alignment	NOUN
fbem-28235	46	20	with	with	ADP
fbem-28235	46	21	brand	brand	NOUN
fbem-28235	46	22	values	value	NOUN
fbem-28235	46	23	.	.	PUNCT
fbem-28235	47	1	the	the	DET
fbem-28235	47	2	consistency	consistency	NOUN
fbem-28235	47	3	of	of	ADP
fbem-28235	47	4	brand	brand	NOUN
fbem-28235	47	5	and	and	CCONJ
fbem-28235	47	6	kol	kol	PROPN
fbem-28235	47	7	tone	tone	NOUN
fbem-28235	47	8	serves	serve	VERB
fbem-28235	47	9	as	as	ADP
fbem-28235	47	10	the	the	DET
fbem-28235	47	11	primary	primary	ADJ
fbem-28235	47	12	criterion	criterion	NOUN
fbem-28235	47	13	for	for	ADP
fbem-28235	47	14	selection	selection	NOUN
fbem-28235	47	15	.	.	PUNCT
fbem-28235	48	1	for	for	ADP
fbem-28235	48	2	instance	instance	NOUN
fbem-28235	48	3	,	,	PUNCT
fbem-28235	48	4	the	the	DET
fbem-28235	48	5	luxury	luxury	NOUN
fbem-28235	48	6	watch	watch	NOUN
fbem-28235	48	7	brand	brand	NOUN
fbem-28235	48	8	breitling	breitling	NOUN
fbem-28235	48	9	chose	choose	VERB
fbem-28235	48	10	local	local	ADJ
fbem-28235	48	11	kols	kol	NOUN
fbem-28235	48	12	who	who	PRON
fbem-28235	48	13	aligned	align	VERB
fbem-28235	48	14	with	with	ADP
fbem-28235	48	15	their	their	PRON
fbem-28235	48	16	brand	brand	NOUN
fbem-28235	48	17	tone	tone	NOUN
fbem-28235	48	18	during	during	ADP
fbem-28235	48	19	an	an	DET
fbem-28235	48	20	event	event	NOUN
fbem-28235	48	21	in	in	ADP
fbem-28235	48	22	jinan	jinan	PROPN
fbem-28235	48	23	,	,	PUNCT
fbem-28235	48	24	china	china	PROPN
fbem-28235	48	25	,	,	PUNCT
fbem-28235	48	26	effectively	effectively	ADV
fbem-28235	48	27	enhancing	enhance	VERB
fbem-28235	48	28	their	their	PRON
fbem-28235	48	29	brand	brand	NOUN
fbem-28235	48	30	voice	voice	NOUN
fbem-28235	48	31	in	in	ADP
fbem-28235	48	32	the	the	DET
fbem-28235	48	33	target	target	NOUN
fbem-28235	48	34	market	market	NOUN
fbem-28235	48	35	.	.	PUNCT
fbem-28235	49	1	additionally	additionally	ADV
fbem-28235	49	2	,	,	PUNCT
fbem-28235	49	3	when	when	SCONJ
fbem-28235	49	4	identifying	identify	VERB
fbem-28235	49	5	suitable	suitable	ADJ
fbem-28235	49	6	kols	kol	NOUN
fbem-28235	49	7	for	for	ADP
fbem-28235	49	8	a	a	DET
fbem-28235	49	9	brand	brand	NOUN
fbem-28235	49	10	,	,	PUNCT
fbem-28235	49	11	factors	factor	NOUN
fbem-28235	49	12	such	such	ADJ
fbem-28235	49	13	as	as	ADP
fbem-28235	49	14	their	their	PRON
fbem-28235	49	15	audience	audience	NOUN
fbem-28235	49	16	demographics	demographic	NOUN
fbem-28235	49	17	and	and	CCONJ
fbem-28235	49	18	traffic	traffic	NOUN
fbem-28235	49	19	data	datum	NOUN
fbem-28235	49	20	(	(	PUNCT
fbem-28235	49	21	likes	like	NOUN
fbem-28235	49	22	,	,	PUNCT
fbem-28235	49	23	comments	comment	NOUN
fbem-28235	49	24	,	,	PUNCT
fbem-28235	49	25	views	view	NOUN
fbem-28235	49	26	,	,	PUNCT
fbem-28235	49	27	etc	etc	X
fbem-28235	49	28	.	.	X
fbem-28235	49	29	)	)	PUNCT
fbem-28235	49	30	are	be	AUX
fbem-28235	49	31	crucial	crucial	ADJ
fbem-28235	49	32	assessment	assessment	NOUN
fbem-28235	49	33	metrics	metric	NOUN
fbem-28235	49	34	.	.	PUNCT
fbem-28235	50	1	furthermore	furthermore	ADV
fbem-28235	50	2	,	,	PUNCT
fbem-28235	50	3	evaluating	evaluate	VERB
fbem-28235	50	4	kols	kol	NOUN
fbem-28235	50	5	'	'	PART
fbem-28235	50	6	past	past	ADJ
fbem-28235	50	7	performance	performance	NOUN
fbem-28235	50	8	in	in	ADP
fbem-28235	50	9	promoting	promote	VERB
fbem-28235	50	10	similar	similar	ADJ
fbem-28235	50	11	high	high	ADJ
fbem-28235	50	12	-	-	PUNCT
fbem-28235	50	13	end	end	NOUN
fbem-28235	50	14	brands	brand	NOUN
fbem-28235	50	15	and	and	CCONJ
fbem-28235	50	16	their	their	PRON
fbem-28235	50	17	respective	respective	ADJ
fbem-28235	50	18	data	data	NOUN
fbem-28235	50	19	feedback	feedback	NOUN
fbem-28235	50	20	reflects	reflect	VERB
fbem-28235	50	21	their	their	PRON
fbem-28235	50	22	influence	influence	NOUN
fbem-28235	50	23	and	and	CCONJ
fbem-28235	50	24	popularity	popularity	NOUN
fbem-28235	50	25	,	,	PUNCT
fbem-28235	50	26	aiding	aid	VERB
fbem-28235	50	27	brands	brand	NOUN
fbem-28235	50	28	in	in	ADP
fbem-28235	50	29	making	make	VERB
fbem-28235	50	30	more	more	ADV
fbem-28235	50	31	precise	precise	ADJ
fbem-28235	50	32	choices	choice	NOUN
fbem-28235	50	33	.	.	PUNCT
fbem-28235	51	1	3.2	3.2	NUM
fbem-28235	51	2	.	.	PUNCT
fbem-28235	51	3	evaluation	evaluation	NOUN
fbem-28235	51	4	of	of	ADP
fbem-28235	51	5	kol	kol	PROPN
fbem-28235	51	6	marketing	marketing	NOUN
fbem-28235	51	7	effectiveness	effectiveness	NOUN
fbem-28235	51	8	the	the	DET
fbem-28235	51	9	interviews	interview	NOUN
fbem-28235	51	10	also	also	ADV
fbem-28235	51	11	introduced	introduce	VERB
fbem-28235	51	12	methods	method	NOUN
fbem-28235	51	13	for	for	ADP
fbem-28235	51	14	assessing	assess	VERB
fbem-28235	51	15	the	the	DET
fbem-28235	51	16	effectiveness	effectiveness	NOUN
fbem-28235	51	17	of	of	ADP
fbem-28235	51	18	kol	kol	PROPN
fbem-28235	51	19	marketing	marketing	PROPN
fbem-28235	51	20	.	.	PUNCT
fbem-28235	52	1	post	post	ADJ
fbem-28235	52	2	-	-	ADJ
fbem-28235	52	3	publication	publication	ADJ
fbem-28235	52	4	data	datum	NOUN
fbem-28235	52	5	analysis	analysis	NOUN
fbem-28235	52	6	encompasses	encompass	VERB
fbem-28235	52	7	indicators	indicator	NOUN
fbem-28235	52	8	like	like	ADP
fbem-28235	52	9	likes	like	NOUN
fbem-28235	52	10	,	,	PUNCT
fbem-28235	52	11	comments	comment	NOUN
fbem-28235	52	12	,	,	PUNCT
fbem-28235	52	13	saves	save	NOUN
fbem-28235	52	14	,	,	PUNCT
fbem-28235	52	15	and	and	CCONJ
fbem-28235	52	16	page	page	NOUN
fbem-28235	52	17	views	view	NOUN
fbem-28235	52	18	.	.	PUNCT
fbem-28235	53	1	these	these	DET
fbem-28235	53	2	metrics	metric	NOUN
fbem-28235	53	3	are	be	AUX
fbem-28235	53	4	used	use	VERB
fbem-28235	53	5	to	to	PART
fbem-28235	53	6	calculate	calculate	VERB
fbem-28235	53	7	cpr	cpr	PROPN
fbem-28235	53	8	(	(	PUNCT
fbem-28235	53	9	cost	cost	VERB
fbem-28235	53	10	per	per	ADP
fbem-28235	53	11	reach	reach	NOUN
fbem-28235	53	12	)	)	PUNCT
fbem-28235	53	13	and	and	CCONJ
fbem-28235	53	14	cpc	cpc	PROPN
fbem-28235	53	15	(	(	PUNCT
fbem-28235	53	16	cost	cost	NOUN
fbem-28235	53	17	per	per	ADP
fbem-28235	53	18	click	click	NOUN
fbem-28235	53	19	)	)	PUNCT
fbem-28235	53	20	,	,	PUNCT
fbem-28235	53	21	thereby	thereby	ADV
fbem-28235	53	22	evaluating	evaluate	VERB
fbem-28235	53	23	the	the	DET
fbem-28235	53	24	cost	cost	NOUN
fbem-28235	53	25	-	-	PUNCT
fbem-28235	53	26	effectiveness	effectiveness	NOUN
fbem-28235	53	27	of	of	ADP
fbem-28235	53	28	kol	kol	PROPN
fbem-28235	53	29	collaborations	collaboration	NOUN
fbem-28235	53	30	.	.	PUNCT
fbem-28235	54	1	for	for	ADP
fbem-28235	54	2	example	example	NOUN
fbem-28235	54	3	,	,	PUNCT
fbem-28235	54	4	by	by	ADP
fbem-28235	54	5	comparing	compare	VERB
fbem-28235	54	6	the	the	DET
fbem-28235	54	7	ratio	ratio	NOUN
fbem-28235	54	8	of	of	ADP
fbem-28235	54	9	likes	like	NOUN
fbem-28235	54	10	to	to	ADP
fbem-28235	54	11	expenses	expense	NOUN
fbem-28235	54	12	,	,	PUNCT
fbem-28235	54	13	brands	brand	NOUN
fbem-28235	54	14	can	can	AUX
fbem-28235	54	15	gauge	gauge	VERB
fbem-28235	54	16	the	the	DET
fbem-28235	54	17	actual	actual	ADJ
fbem-28235	54	18	impact	impact	NOUN
fbem-28235	54	19	of	of	ADP
fbem-28235	54	20	kol	kol	PROPN
fbem-28235	54	21	marketing	marketing	NOUN
fbem-28235	54	22	and	and	CCONJ
fbem-28235	54	23	decide	decide	VERB
fbem-28235	54	24	whether	whether	SCONJ
fbem-28235	54	25	to	to	PART
fbem-28235	54	26	continue	continue	VERB
fbem-28235	54	27	the	the	DET
fbem-28235	54	28	partnership	partnership	NOUN
fbem-28235	54	29	.	.	PUNCT
fbem-28235	55	1	additionally	additionally	ADV
fbem-28235	55	2	,	,	PUNCT
fbem-28235	55	3	sales	sale	NOUN
fbem-28235	55	4	data	datum	NOUN
fbem-28235	55	5	from	from	ADP
fbem-28235	55	6	influencer	influencer	NOUN
fbem-28235	55	7	-	-	PUNCT
fbem-28235	55	8	driven	drive	VERB
fbem-28235	55	9	purchases	purchase	NOUN
fbem-28235	55	10	serve	serve	VERB
fbem-28235	55	11	as	as	ADP
fbem-28235	55	12	a	a	DET
fbem-28235	55	13	vital	vital	ADJ
fbem-28235	55	14	basis	basis	NOUN
fbem-28235	55	15	for	for	ADP
fbem-28235	55	16	assessing	assess	VERB
fbem-28235	55	17	roi	roi	NOUN
fbem-28235	55	18	(	(	PUNCT
fbem-28235	55	19	return	return	NOUN
fbem-28235	55	20	on	on	ADP
fbem-28235	55	21	investment	investment	NOUN
fbem-28235	55	22	)	)	PUNCT
fbem-28235	55	23	,	,	PUNCT
fbem-28235	55	24	with	with	ADP
fbem-28235	55	25	backend	backend	NOUN
fbem-28235	55	26	data	datum	NOUN
fbem-28235	55	27	providing	provide	VERB
fbem-28235	55	28	clear	clear	ADJ
fbem-28235	55	29	insights	insight	NOUN
fbem-28235	55	30	into	into	ADP
fbem-28235	55	31	the	the	DET
fbem-28235	55	32	actual	actual	ADJ
fbem-28235	55	33	performance	performance	NOUN
fbem-28235	55	34	of	of	ADP
fbem-28235	55	35	each	each	DET
fbem-28235	55	36	transaction	transaction	NOUN
fbem-28235	55	37	.	.	PUNCT
fbem-28235	56	1	3.3	3.3	NUM
fbem-28235	56	2	.	.	PUNCT
fbem-28235	56	3	characteristics	characteristic	NOUN
fbem-28235	56	4	of	of	ADP
fbem-28235	56	5	generation	generation	NOUN
fbem-28235	56	6	z	z	NOUN
fbem-28235	56	7	consumers	consumer	NOUN
fbem-28235	56	8	the	the	DET
fbem-28235	56	9	interviews	interview	NOUN
fbem-28235	56	10	delved	delve	VERB
fbem-28235	56	11	into	into	ADP
fbem-28235	56	12	the	the	DET
fbem-28235	56	13	unique	unique	ADJ
fbem-28235	56	14	traits	trait	NOUN
fbem-28235	56	15	of	of	ADP
fbem-28235	56	16	generation	generation	NOUN
fbem-28235	56	17	z	z	NOUN
fbem-28235	56	18	consumers	consumer	NOUN
fbem-28235	56	19	.	.	PUNCT
fbem-28235	57	1	living	live	VERB
fbem-28235	57	2	in	in	ADP
fbem-28235	57	3	a	a	DET
fbem-28235	57	4	highly	highly	ADV
fbem-28235	57	5	digitalized	digitalize	VERB
fbem-28235	57	6	and	and	CCONJ
fbem-28235	57	7	informatized	informatized	ADJ
fbem-28235	57	8	environment	environment	NOUN
fbem-28235	57	9	,	,	PUNCT
fbem-28235	57	10	they	they	PRON
fbem-28235	57	11	possess	possess	VERB
fbem-28235	57	12	stronger	strong	ADJ
fbem-28235	57	13	information	information	NOUN
fbem-28235	57	14	acquisition	acquisition	NOUN
fbem-28235	57	15	and	and	CCONJ
fbem-28235	57	16	processing	processing	NOUN
fbem-28235	57	17	capabilities	capability	NOUN
fbem-28235	57	18	than	than	ADP
fbem-28235	57	19	previous	previous	ADJ
fbem-28235	57	20	generations	generation	NOUN
fbem-28235	57	21	.	.	PUNCT
fbem-28235	58	1	they	they	PRON
fbem-28235	58	2	prioritize	prioritize	VERB
fbem-28235	58	3	personal	personal	ADJ
fbem-28235	58	4	interests	interest	NOUN
fbem-28235	58	5	and	and	CCONJ
fbem-28235	58	6	independent	independent	ADJ
fbem-28235	58	7	judgment	judgment	NOUN
fbem-28235	58	8	,	,	PUNCT
fbem-28235	58	9	embodying	embody	VERB
fbem-28235	58	10	the	the	DET
fbem-28235	58	11	"	"	PUNCT
fbem-28235	58	12	grass	grass	NOUN
fbem-28235	58	13	-	-	PUNCT
fbem-28235	58	14	seeding	seeding	NOUN
fbem-28235	58	15	"	"	PUNCT
fbem-28235	58	16	generation	generation	NOUN
fbem-28235	58	17	with	with	ADP
fbem-28235	58	18	a	a	DET
fbem-28235	58	19	penchant	penchant	NOUN
fbem-28235	58	20	for	for	ADP
fbem-28235	58	21	individual	individual	ADJ
fbem-28235	58	22	expression	expression	NOUN
fbem-28235	58	23	and	and	CCONJ
fbem-28235	58	24	a	a	DET
fbem-28235	58	25	stronger	strong	ADJ
fbem-28235	58	26	sense	sense	NOUN
fbem-28235	58	27	of	of	ADP
fbem-28235	58	28	economic	economic	ADJ
fbem-28235	58	29	independence	independence	NOUN
fbem-28235	58	30	.	.	PUNCT
fbem-28235	59	1	generation	generation	NOUN
fbem-28235	59	2	z	z	NOUN
fbem-28235	59	3	consumers	consumer	NOUN
fbem-28235	59	4	value	value	VERB
fbem-28235	59	5	shopping	shopping	NOUN
fbem-28235	59	6	experiences	experience	NOUN
fbem-28235	59	7	and	and	CCONJ
fbem-28235	59	8	seek	seek	VERB
fbem-28235	59	9	a	a	DET
fbem-28235	59	10	high	high	ADJ
fbem-28235	59	11	sense	sense	NOUN
fbem-28235	59	12	of	of	ADP
fbem-28235	59	13	value	value	NOUN
fbem-28235	59	14	.	.	PUNCT
fbem-28235	60	1	their	their	PRON
fbem-28235	60	2	consumption	consumption	NOUN
fbem-28235	60	3	is	be	AUX
fbem-28235	60	4	primarily	primarily	ADV
fbem-28235	60	5	driven	drive	VERB
fbem-28235	60	6	by	by	ADP
fbem-28235	60	7	self	self	NOUN
fbem-28235	60	8	-	-	PUNCT
fbem-28235	60	9	gratification	gratification	NOUN
fbem-28235	60	10	,	,	PUNCT
fbem-28235	60	11	pursuing	pursue	VERB
fbem-28235	60	12	a	a	DET
fbem-28235	60	13	spiritual	spiritual	ADJ
fbem-28235	60	14	connection	connection	NOUN
fbem-28235	60	15	with	with	ADP
fbem-28235	60	16	products	product	NOUN
fbem-28235	60	17	.	.	PUNCT
fbem-28235	61	1	these	these	DET
fbem-28235	61	2	connections	connection	NOUN
fbem-28235	61	3	foster	foster	VERB
fbem-28235	61	4	social	social	ADJ
fbem-28235	61	5	circles	circle	NOUN
fbem-28235	61	6	rooted	root	VERB
fbem-28235	61	7	in	in	ADP
fbem-28235	61	8	belongingness	belongingness	NOUN
fbem-28235	61	9	,	,	PUNCT
fbem-28235	61	10	aesthetics	aesthetic	NOUN
fbem-28235	61	11	,	,	PUNCT
fbem-28235	61	12	and	and	CCONJ
fbem-28235	61	13	shared	shared	ADJ
fbem-28235	61	14	interests	interest	NOUN
fbem-28235	61	15	,	,	PUNCT
fbem-28235	61	16	such	such	ADJ
fbem-28235	61	17	as	as	ADP
fbem-28235	61	18	food	food	NOUN
fbem-28235	61	19	,	,	PUNCT
fbem-28235	61	20	city	city	NOUN
fbem-28235	61	21	walks	walk	NOUN
fbem-28235	61	22	,	,	PUNCT
fbem-28235	61	23	coffee	coffee	NOUN
fbem-28235	61	24	,	,	PUNCT
fbem-28235	61	25	pets	pet	NOUN
fbem-28235	61	26	,	,	PUNCT
fbem-28235	61	27	watches	watch	NOUN
fbem-28235	61	28	,	,	PUNCT
fbem-28235	61	29	beauty	beauty	NOUN
fbem-28235	61	30	,	,	PUNCT
fbem-28235	61	31	and	and	CCONJ
fbem-28235	61	32	more	more	ADJ
fbem-28235	61	33	.	.	PUNCT
fbem-28235	62	1	within	within	ADP
fbem-28235	62	2	these	these	DET
fbem-28235	62	3	communities	community	NOUN
fbem-28235	62	4	,	,	PUNCT
fbem-28235	62	5	influential	influential	ADJ
fbem-28235	62	6	and	and	CCONJ
fbem-28235	62	7	authoritative	authoritative	ADJ
fbem-28235	62	8	kols	kol	NOUN
fbem-28235	62	9	with	with	ADP
fbem-28235	62	10	professional	professional	ADJ
fbem-28235	62	11	expertise	expertise	NOUN
fbem-28235	62	12	,	,	PUNCT
fbem-28235	62	13	distinctive	distinctive	ADJ
fbem-28235	62	14	personas	persona	NOUN
fbem-28235	62	15	,	,	PUNCT
fbem-28235	62	16	and	and	CCONJ
fbem-28235	62	17	labels	label	NOUN
fbem-28235	62	18	serve	serve	VERB
fbem-28235	62	19	as	as	ADP
fbem-28235	62	20	vital	vital	ADJ
fbem-28235	62	21	bridges	bridge	NOUN
fbem-28235	62	22	between	between	ADP
fbem-28235	62	23	brands	brand	NOUN
fbem-28235	62	24	and	and	CCONJ
fbem-28235	62	25	consumers	consumer	NOUN
fbem-28235	62	26	.	.	PUNCT
fbem-28235	63	1	compared	compare	VERB
fbem-28235	63	2	to	to	ADP
fbem-28235	63	3	traditional	traditional	ADJ
fbem-28235	63	4	marketing	marketing	NOUN
fbem-28235	63	5	methods	method	NOUN
fbem-28235	63	6	,	,	PUNCT
fbem-28235	63	7	kol	kol	PROPN
fbem-28235	63	8	marketing	marketing	NOUN
fbem-28235	63	9	can	can	AUX
fbem-28235	63	10	more	more	ADV
fbem-28235	63	11	precisely	precisely	ADV
fbem-28235	63	12	target	target	VERB
fbem-28235	63	13	this	this	DET
fbem-28235	63	14	demographic	demographic	ADJ
fbem-28235	63	15	since	since	SCONJ
fbem-28235	63	16	its	its	PRON
fbem-28235	63	17	content	content	NOUN
fbem-28235	63	18	formats	format	NOUN
fbem-28235	63	19	and	and	CCONJ
fbem-28235	63	20	messaging	message	VERB
fbem-28235	63	21	align	align	NOUN
fbem-28235	63	22	with	with	ADP
fbem-28235	63	23	generation	generation	NOUN
fbem-28235	63	24	z	z	PROPN
fbem-28235	63	25	's	's	PART
fbem-28235	63	26	consumption	consumption	NOUN
fbem-28235	63	27	habits	habit	NOUN
fbem-28235	63	28	and	and	CCONJ
fbem-28235	63	29	aesthetic	aesthetic	ADJ
fbem-28235	63	30	preferences	preference	NOUN
fbem-28235	63	31	.	.	PUNCT
fbem-28235	64	1	4	4	X
fbem-28235	64	2	.	.	X
fbem-28235	64	3	the	the	DET
fbem-28235	64	4	impact	impact	NOUN
fbem-28235	64	5	of	of	ADP
fbem-28235	64	6	kol	kol	PROPN
fbem-28235	64	7	marketing	marketing	NOUN
fbem-28235	64	8	on	on	ADP
fbem-28235	64	9	the	the	DET
fbem-28235	64	10	consumer	consumer	NOUN
fbem-28235	64	11	behavior	behavior	NOUN
fbem-28235	64	12	of	of	ADP
fbem-28235	64	13	generation	generation	NOUN
fbem-28235	64	14	z	z	PROPN
fbem-28235	64	15	the	the	DET
fbem-28235	64	16	kol	kol	PROPN
fbem-28235	64	17	(	(	PUNCT
fbem-28235	64	18	key	key	ADJ
fbem-28235	64	19	opinion	opinion	NOUN
fbem-28235	64	20	leader	leader	NOUN
fbem-28235	64	21	)	)	PUNCT
fbem-28235	64	22	marketing	marketing	NOUN
fbem-28235	64	23	model	model	NOUN
fbem-28235	64	24	exerts	exert	VERB
fbem-28235	64	25	a	a	DET
fbem-28235	64	26	notable	notable	ADJ
fbem-28235	64	27	influence	influence	NOUN
fbem-28235	64	28	on	on	ADP
fbem-28235	64	29	the	the	DET
fbem-28235	64	30	consumer	consumer	NOUN
fbem-28235	64	31	behavior	behavior	NOUN
fbem-28235	64	32	of	of	ADP
fbem-28235	64	33	generation	generation	NOUN
fbem-28235	64	34	z	z	NOUN
fbem-28235	64	35	,	,	PUNCT
fbem-28235	64	36	primarily	primarily	ADV
fbem-28235	64	37	manifested	manifest	VERB
fbem-28235	64	38	in	in	ADP
fbem-28235	64	39	enhancing	enhance	VERB
fbem-28235	64	40	brand	brand	NOUN
fbem-28235	64	41	credibility	credibility	NOUN
fbem-28235	64	42	,	,	PUNCT
fbem-28235	64	43	optimizing	optimize	VERB
fbem-28235	64	44	marketing	marketing	NOUN
fbem-28235	64	45	effectiveness	effectiveness	NOUN
fbem-28235	64	46	,	,	PUNCT
fbem-28235	64	47	and	and	CCONJ
fbem-28235	64	48	precisely	precisely	ADV
fbem-28235	64	49	guiding	guide	VERB
fbem-28235	64	50	consumer	consumer	NOUN
fbem-28235	64	51	actions	action	NOUN
fbem-28235	64	52	.	.	PUNCT
fbem-28235	65	1	kols	kol	NOUN
fbem-28235	65	2	'	'	PART
fbem-28235	65	3	personal	personal	ADJ
fbem-28235	65	4	charm	charm	NOUN
fbem-28235	65	5	and	and	CCONJ
fbem-28235	65	6	influence	influence	NOUN
fbem-28235	65	7	significantly	significantly	ADV
fbem-28235	65	8	bolster	bolster	VERB
fbem-28235	65	9	brand	brand	NOUN
fbem-28235	65	10	credibility	credibility	NOUN
fbem-28235	65	11	and	and	CCONJ
fbem-28235	65	12	appeal	appeal	NOUN
fbem-28235	65	13	.	.	PUNCT
fbem-28235	66	1	consumers	consumer	NOUN
fbem-28235	66	2	in	in	ADP
fbem-28235	66	3	generation	generation	NOUN
fbem-28235	66	4	z	z	AUX
fbem-28235	66	5	reside	reside	VERB
fbem-28235	66	6	in	in	ADP
fbem-28235	66	7	an	an	DET
fbem-28235	66	8	era	era	NOUN
fbem-28235	66	9	of	of	ADP
fbem-28235	66	10	information	information	NOUN
fbem-28235	66	11	overload	overload	NOUN
fbem-28235	66	12	,	,	PUNCT
fbem-28235	66	13	confronted	confront	VERB
fbem-28235	66	14	with	with	ADP
fbem-28235	66	15	a	a	DET
fbem-28235	66	16	deluge	deluge	NOUN
fbem-28235	66	17	of	of	ADP
fbem-28235	66	18	advertising	advertising	NOUN
fbem-28235	66	19	messages	message	NOUN
fbem-28235	66	20	.	.	PUNCT
fbem-28235	67	1	in	in	ADP
fbem-28235	67	2	this	this	DET
fbem-28235	67	3	context	context	NOUN
fbem-28235	67	4	,	,	PUNCT
fbem-28235	67	5	traditional	traditional	ADJ
fbem-28235	67	6	advertising	advertising	NOUN
fbem-28235	67	7	formats	format	NOUN
fbem-28235	67	8	often	often	ADV
fbem-28235	67	9	fail	fail	VERB
fbem-28235	67	10	to	to	PART
fbem-28235	67	11	pique	pique	VERB
fbem-28235	67	12	their	their	PRON
fbem-28235	67	13	interest	interest	NOUN
fbem-28235	67	14	.	.	PUNCT
fbem-28235	68	1	conversely	conversely	ADV
fbem-28235	68	2	,	,	PUNCT
fbem-28235	68	3	kols	kol	NOUN
fbem-28235	68	4	,	,	PUNCT
fbem-28235	68	5	as	as	ADP
fbem-28235	68	6	opinion	opinion	NOUN
fbem-28235	68	7	leaders	leader	NOUN
fbem-28235	68	8	on	on	ADP
fbem-28235	68	9	social	social	ADJ
fbem-28235	68	10	media	medium	NOUN
fbem-28235	68	11	,	,	PUNCT
fbem-28235	68	12	possess	possess	VERB
fbem-28235	68	13	robust	robust	ADJ
fbem-28235	68	14	personal	personal	ADJ
fbem-28235	68	15	influence	influence	NOUN
fbem-28235	68	16	and	and	CCONJ
fbem-28235	68	17	a	a	DET
fbem-28235	68	18	substantial	substantial	ADJ
fbem-28235	68	19	fan	fan	NOUN
fbem-28235	68	20	base	base	NOUN
fbem-28235	68	21	,	,	PUNCT
fbem-28235	68	22	making	make	VERB
fbem-28235	68	23	their	their	PRON
fbem-28235	68	24	recommendations	recommendation	NOUN
fbem-28235	68	25	and	and	CCONJ
fbem-28235	68	26	evaluations	evaluation	NOUN
fbem-28235	68	27	a	a	DET
fbem-28235	68	28	more	more	ADV
fbem-28235	68	29	credible	credible	ADJ
fbem-28235	68	30	source	source	NOUN
fbem-28235	68	31	of	of	ADP
fbem-28235	68	32	brand	brand	NOUN
fbem-28235	68	33	information	information	NOUN
fbem-28235	68	34	.	.	PUNCT
fbem-28235	69	1	through	through	ADP
fbem-28235	69	2	their	their	PRON
fbem-28235	69	3	expertise	expertise	NOUN
fbem-28235	69	4	and	and	CCONJ
fbem-28235	69	5	personal	personal	ADJ
fbem-28235	69	6	charisma	charisma	NOUN
fbem-28235	69	7	in	in	ADP
fbem-28235	69	8	a	a	DET
fbem-28235	69	9	particular	particular	ADJ
fbem-28235	69	10	field	field	NOUN
fbem-28235	69	11	,	,	PUNCT
fbem-28235	69	12	kols	kol	NOUN
fbem-28235	69	13	can	can	AUX
fbem-28235	69	14	shape	shape	VERB
fbem-28235	69	15	a	a	DET
fbem-28235	69	16	positive	positive	ADJ
fbem-28235	69	17	brand	brand	NOUN
fbem-28235	69	18	image	image	NOUN
fbem-28235	69	19	and	and	CCONJ
fbem-28235	69	20	strengthen	strengthen	VERB
fbem-28235	69	21	brand	brand	NOUN
fbem-28235	69	22	credibility	credibility	NOUN
fbem-28235	69	23	.	.	PUNCT
fbem-28235	70	1	for	for	ADP
fbem-28235	70	2	instance	instance	NOUN
fbem-28235	70	3	,	,	PUNCT
fbem-28235	70	4	when	when	SCONJ
fbem-28235	70	5	a	a	DET
fbem-28235	70	6	renowned	renowned	ADJ
fbem-28235	70	7	fashion	fashion	NOUN
fbem-28235	70	8	blogger	blogger	NOUN
fbem-28235	70	9	recommends	recommend	VERB
fbem-28235	70	10	a	a	DET
fbem-28235	70	11	newly	newly	ADV
fbem-28235	70	12	launched	launch	VERB
fbem-28235	70	13	cosmetic	cosmetic	ADJ
fbem-28235	70	14	product	product	NOUN
fbem-28235	70	15	on	on	ADP
fbem-28235	70	16	their	their	PRON
fbem-28235	70	17	social	social	ADJ
fbem-28235	70	18	platform	platform	NOUN
fbem-28235	70	19	,	,	PUNCT
fbem-28235	70	20	their	their	PRON
fbem-28235	70	21	personal	personal	ADJ
fbem-28235	70	22	style	style	NOUN
fbem-28235	70	23	and	and	CCONJ
fbem-28235	70	24	professional	professional	ADJ
fbem-28235	70	25	evaluation	evaluation	NOUN
fbem-28235	70	26	foster	foster	VERB
fbem-28235	70	27	greater	great	ADJ
fbem-28235	70	28	trust	trust	NOUN
fbem-28235	70	29	among	among	ADP
fbem-28235	70	30	fans	fan	NOUN
fbem-28235	70	31	,	,	PUNCT
fbem-28235	70	32	thereby	thereby	ADV
fbem-28235	70	33	driving	drive	VERB
fbem-28235	70	34	purchasing	purchasing	NOUN
fbem-28235	70	35	decisions	decision	NOUN
fbem-28235	70	36	.	.	PUNCT
fbem-28235	71	1	kol	kol	PROPN
fbem-28235	71	2	marketing	marketing	NOUN
fbem-28235	71	3	integrates	integrate	NOUN
fbem-28235	71	4	products	product	NOUN
fbem-28235	71	5	into	into	ADP
fbem-28235	71	6	daily	daily	ADJ
fbem-28235	71	7	life	life	NOUN
fbem-28235	71	8	through	through	ADP
fbem-28235	71	9	soft	soft	ADJ
fbem-28235	71	10	advertising	advertising	NOUN
fbem-28235	71	11	,	,	PUNCT
fbem-28235	71	12	making	make	VERB
fbem-28235	71	13	brand	brand	NOUN
fbem-28235	71	14	promotion	promotion	NOUN
fbem-28235	71	15	more	more	ADV
fbem-28235	71	16	aligned	aligned	ADJ
fbem-28235	71	17	with	with	ADP
fbem-28235	71	18	generation	generation	NOUN
fbem-28235	71	19	z	z	PROPN
fbem-28235	71	20	's	's	PART
fbem-28235	71	21	acceptance	acceptance	NOUN
fbem-28235	71	22	habits	habit	NOUN
fbem-28235	71	23	.	.	PUNCT
fbem-28235	72	1	consumers	consumer	NOUN
fbem-28235	72	2	in	in	ADP
fbem-28235	72	3	this	this	DET
fbem-28235	72	4	generation	generation	NOUN
fbem-28235	72	5	tend	tend	VERB
fbem-28235	72	6	to	to	PART
fbem-28235	72	7	have	have	VERB
fbem-28235	72	8	a	a	DET
fbem-28235	72	9	higher	high	ADJ
fbem-28235	72	10	aversion	aversion	NOUN
fbem-28235	72	11	to	to	ADP
fbem-28235	72	12	traditional	traditional	ADJ
fbem-28235	72	13	hard	hard	ADJ
fbem-28235	72	14	advertising	advertising	NOUN
fbem-28235	72	15	,	,	PUNCT
fbem-28235	72	16	preferring	prefer	VERB
fbem-28235	72	17	natural	natural	ADJ
fbem-28235	72	18	and	and	CCONJ
fbem-28235	72	19	non	non	ADJ
fbem-28235	72	20	-	-	ADJ
fbem-28235	72	21	intrusive	intrusive	ADJ
fbem-28235	72	22	promotional	promotional	ADJ
fbem-28235	72	23	methods	method	NOUN
fbem-28235	72	24	.	.	PUNCT
fbem-28235	73	1	kols	kol	NOUN
fbem-28235	73	2	typically	typically	ADV
fbem-28235	73	3	introduce	introduce	VERB
fbem-28235	73	4	products	product	NOUN
fbem-28235	73	5	in	in	ADP
fbem-28235	73	6	a	a	DET
fbem-28235	73	7	relaxed	relaxed	ADJ
fbem-28235	73	8	and	and	CCONJ
fbem-28235	73	9	101	101	NUM
fbem-28235	73	10	authentic	authentic	ADJ
fbem-28235	73	11	tone	tone	NOUN
fbem-28235	73	12	,	,	PUNCT
fbem-28235	73	13	seamlessly	seamlessly	ADV
fbem-28235	73	14	embedding	embed	VERB
fbem-28235	73	15	brand	brand	NOUN
fbem-28235	73	16	messages	message	NOUN
fbem-28235	73	17	into	into	ADP
fbem-28235	73	18	their	their	PRON
fbem-28235	73	19	daily	daily	ADJ
fbem-28235	73	20	content	content	NOUN
fbem-28235	73	21	,	,	PUNCT
fbem-28235	73	22	such	such	ADJ
fbem-28235	73	23	as	as	ADP
fbem-28235	73	24	fashion	fashion	NOUN
fbem-28235	73	25	tips	tip	NOUN
fbem-28235	73	26	,	,	PUNCT
fbem-28235	73	27	food	food	NOUN
fbem-28235	73	28	recommendations	recommendation	NOUN
fbem-28235	73	29	,	,	PUNCT
fbem-28235	73	30	or	or	CCONJ
fbem-28235	73	31	lifestyle	lifestyle	NOUN
fbem-28235	73	32	shares	share	NOUN
fbem-28235	73	33	.	.	PUNCT
fbem-28235	74	1	this	this	DET
fbem-28235	74	2	soft	soft	ADJ
fbem-28235	74	3	advertising	advertising	NOUN
fbem-28235	74	4	format	format	NOUN
fbem-28235	74	5	not	not	PART
fbem-28235	74	6	only	only	ADV
fbem-28235	74	7	avoids	avoid	VERB
fbem-28235	74	8	consumer	consumer	NOUN
fbem-28235	74	9	resentment	resentment	NOUN
fbem-28235	74	10	but	but	CCONJ
fbem-28235	74	11	also	also	ADV
fbem-28235	74	12	effectively	effectively	ADV
fbem-28235	74	13	stimulates	stimulate	VERB
fbem-28235	74	14	purchasing	purchase	VERB
fbem-28235	74	15	interest	interest	NOUN
fbem-28235	74	16	.	.	PUNCT
fbem-28235	75	1	for	for	ADP
fbem-28235	75	2	example	example	NOUN
fbem-28235	75	3	,	,	PUNCT
fbem-28235	75	4	when	when	SCONJ
fbem-28235	75	5	a	a	DET
fbem-28235	75	6	kol	kol	PROPN
fbem-28235	75	7	mentions	mention	VERB
fbem-28235	75	8	a	a	DET
fbem-28235	75	9	new	new	ADJ
fbem-28235	75	10	product	product	NOUN
fbem-28235	75	11	while	while	SCONJ
fbem-28235	75	12	sharing	share	VERB
fbem-28235	75	13	their	their	PRON
fbem-28235	75	14	daily	daily	ADJ
fbem-28235	75	15	skincare	skincare	NOUN
fbem-28235	75	16	routine	routine	ADJ
fbem-28235	75	17	,	,	PUNCT
fbem-28235	75	18	consumers	consumer	NOUN
fbem-28235	75	19	are	be	AUX
fbem-28235	75	20	more	more	ADV
fbem-28235	75	21	receptive	receptive	ADJ
fbem-28235	75	22	to	to	ADP
fbem-28235	75	23	this	this	DET
fbem-28235	75	24	subtle	subtle	ADJ
fbem-28235	75	25	advertising	advertising	NOUN
fbem-28235	75	26	approach	approach	NOUN
fbem-28235	75	27	and	and	CCONJ
fbem-28235	75	28	develop	develop	VERB
fbem-28235	75	29	an	an	DET
fbem-28235	75	30	interest	interest	NOUN
fbem-28235	75	31	in	in	ADP
fbem-28235	75	32	the	the	DET
fbem-28235	75	33	product	product	NOUN
fbem-28235	75	34	.	.	PUNCT
fbem-28235	76	1	through	through	ADP
fbem-28235	76	2	precise	precise	ADJ
fbem-28235	76	3	data	datum	NOUN
fbem-28235	76	4	analysis	analysis	NOUN
fbem-28235	76	5	and	and	CCONJ
fbem-28235	76	6	feedback	feedback	NOUN
fbem-28235	76	7	mechanisms	mechanism	NOUN
fbem-28235	76	8	,	,	PUNCT
fbem-28235	76	9	brands	brand	NOUN
fbem-28235	76	10	can	can	AUX
fbem-28235	76	11	continually	continually	ADV
fbem-28235	76	12	refine	refine	VERB
fbem-28235	76	13	their	their	PRON
fbem-28235	76	14	kol	kol	NOUN
fbem-28235	76	15	marketing	marketing	NOUN
fbem-28235	76	16	strategies	strategy	NOUN
fbem-28235	76	17	,	,	PUNCT
fbem-28235	76	18	enhancing	enhance	VERB
fbem-28235	76	19	marketing	marketing	NOUN
fbem-28235	76	20	efficiency	efficiency	NOUN
fbem-28235	76	21	and	and	CCONJ
fbem-28235	76	22	outcomes	outcome	NOUN
fbem-28235	76	23	.	.	PUNCT
fbem-28235	77	1	a	a	DET
fbem-28235	77	2	notable	notable	ADJ
fbem-28235	77	3	advantage	advantage	NOUN
fbem-28235	77	4	of	of	ADP
fbem-28235	77	5	kol	kol	PROPN
fbem-28235	77	6	marketing	marketing	NOUN
fbem-28235	77	7	lies	lie	VERB
fbem-28235	77	8	in	in	ADP
fbem-28235	77	9	its	its	PRON
fbem-28235	77	10	ability	ability	NOUN
fbem-28235	77	11	to	to	PART
fbem-28235	77	12	track	track	VERB
fbem-28235	77	13	and	and	CCONJ
fbem-28235	77	14	analyze	analyze	VERB
fbem-28235	77	15	campaign	campaign	NOUN
fbem-28235	77	16	performance	performance	NOUN
fbem-28235	77	17	in	in	ADP
fbem-28235	77	18	real	real	ADJ
fbem-28235	77	19	-	-	PUNCT
fbem-28235	77	20	time	time	NOUN
fbem-28235	77	21	.	.	PUNCT
fbem-28235	78	1	by	by	ADP
fbem-28235	78	2	monitoring	monitor	VERB
fbem-28235	78	3	interaction	interaction	NOUN
fbem-28235	78	4	data	datum	NOUN
fbem-28235	78	5	after	after	ADP
fbem-28235	78	6	kol	kol	PROPN
fbem-28235	78	7	content	content	PROPN
fbem-28235	78	8	publication	publication	NOUN
fbem-28235	78	9	,	,	PUNCT
fbem-28235	78	10	such	such	ADJ
fbem-28235	78	11	as	as	ADP
fbem-28235	78	12	likes	like	NOUN
fbem-28235	78	13	,	,	PUNCT
fbem-28235	78	14	comments	comment	NOUN
fbem-28235	78	15	,	,	PUNCT
fbem-28235	78	16	shares	share	NOUN
fbem-28235	78	17	,	,	PUNCT
fbem-28235	78	18	and	and	CCONJ
fbem-28235	78	19	views	view	NOUN
fbem-28235	78	20	,	,	PUNCT
fbem-28235	78	21	brands	brand	NOUN
fbem-28235	78	22	can	can	AUX
fbem-28235	78	23	assess	assess	VERB
fbem-28235	78	24	the	the	DET
fbem-28235	78	25	actual	actual	ADJ
fbem-28235	78	26	effectiveness	effectiveness	NOUN
fbem-28235	78	27	of	of	ADP
fbem-28235	78	28	marketing	marketing	NOUN
fbem-28235	78	29	activities	activity	NOUN
fbem-28235	78	30	.	.	PUNCT
fbem-28235	79	1	for	for	ADP
fbem-28235	79	2	instance	instance	NOUN
fbem-28235	79	3	,	,	PUNCT
fbem-28235	79	4	after	after	ADP
fbem-28235	79	5	partnering	partner	VERB
fbem-28235	79	6	with	with	ADP
fbem-28235	79	7	a	a	DET
fbem-28235	79	8	kol	kol	PROPN
fbem-28235	79	9	,	,	PUNCT
fbem-28235	79	10	brands	brand	NOUN
fbem-28235	79	11	can	can	AUX
fbem-28235	79	12	analyze	analyze	VERB
fbem-28235	79	13	the	the	DET
fbem-28235	79	14	total	total	ADJ
fbem-28235	79	15	views	view	NOUN
fbem-28235	79	16	,	,	PUNCT
fbem-28235	79	17	user	user	NOUN
fbem-28235	79	18	engagement	engagement	NOUN
fbem-28235	79	19	rates	rate	NOUN
fbem-28235	79	20	,	,	PUNCT
fbem-28235	79	21	and	and	CCONJ
fbem-28235	79	22	conversion	conversion	NOUN
fbem-28235	79	23	rates	rate	NOUN
fbem-28235	79	24	of	of	ADP
fbem-28235	79	25	their	their	PRON
fbem-28235	79	26	content	content	NOUN
fbem-28235	79	27	to	to	PART
fbem-28235	79	28	evaluate	evaluate	VERB
fbem-28235	79	29	the	the	DET
fbem-28235	79	30	kol	kol	PROPN
fbem-28235	79	31	's	's	PART
fbem-28235	79	32	promotional	promotional	ADJ
fbem-28235	79	33	effectiveness	effectiveness	NOUN
fbem-28235	79	34	.	.	PUNCT
fbem-28235	80	1	additionally	additionally	ADV
fbem-28235	80	2	,	,	PUNCT
fbem-28235	80	3	brands	brand	NOUN
fbem-28235	80	4	can	can	AUX
fbem-28235	80	5	calculate	calculate	VERB
fbem-28235	80	6	the	the	DET
fbem-28235	80	7	cost	cost	NOUN
fbem-28235	80	8	per	per	ADP
fbem-28235	80	9	engagement	engagement	NOUN
fbem-28235	80	10	(	(	PUNCT
fbem-28235	80	11	e.g.	e.g.	ADV
fbem-28235	80	12	,	,	PUNCT
fbem-28235	80	13	cpr	cpr	ADJ
fbem-28235	80	14	)	)	PUNCT
fbem-28235	80	15	and	and	CCONJ
fbem-28235	80	16	cost	cost	NOUN
fbem-28235	80	17	per	per	ADP
fbem-28235	80	18	click	click	NOUN
fbem-28235	80	19	(	(	PUNCT
fbem-28235	80	20	e.g.	e.g.	ADV
fbem-28235	80	21	,	,	PUNCT
fbem-28235	80	22	cpc	cpc	PROPN
fbem-28235	80	23	)	)	PUNCT
fbem-28235	80	24	to	to	PART
fbem-28235	80	25	optimize	optimize	VERB
fbem-28235	80	26	future	future	ADJ
fbem-28235	80	27	kol	kol	PROPN
fbem-28235	80	28	selection	selection	NOUN
fbem-28235	80	29	and	and	CCONJ
fbem-28235	80	30	collaboration	collaboration	NOUN
fbem-28235	80	31	strategies	strategy	NOUN
fbem-28235	80	32	.	.	PUNCT
fbem-28235	81	1	through	through	ADP
fbem-28235	81	2	continuous	continuous	ADJ
fbem-28235	81	3	adjustment	adjustment	NOUN
fbem-28235	81	4	and	and	CCONJ
fbem-28235	81	5	optimization	optimization	NOUN
fbem-28235	81	6	,	,	PUNCT
fbem-28235	81	7	brands	brand	NOUN
fbem-28235	81	8	can	can	AUX
fbem-28235	81	9	improve	improve	VERB
fbem-28235	81	10	the	the	DET
fbem-28235	81	11	precision	precision	NOUN
fbem-28235	81	12	and	and	CCONJ
fbem-28235	81	13	effectiveness	effectiveness	NOUN
fbem-28235	81	14	of	of	ADP
fbem-28235	81	15	their	their	PRON
fbem-28235	81	16	marketing	marketing	NOUN
fbem-28235	81	17	campaigns	campaign	NOUN
fbem-28235	81	18	,	,	PUNCT
fbem-28235	81	19	better	well	ADV
fbem-28235	81	20	catering	cater	VERB
fbem-28235	81	21	to	to	ADP
fbem-28235	81	22	the	the	DET
fbem-28235	81	23	needs	need	NOUN
fbem-28235	81	24	of	of	ADP
fbem-28235	81	25	generation	generation	NOUN
fbem-28235	81	26	z	z	NOUN
fbem-28235	81	27	consumers	consumer	NOUN
fbem-28235	81	28	.	.	PUNCT
fbem-28235	82	1	in	in	ADP
fbem-28235	82	2	summary	summary	NOUN
fbem-28235	82	3	,	,	PUNCT
fbem-28235	82	4	the	the	DET
fbem-28235	82	5	kol	kol	PROPN
fbem-28235	82	6	marketing	marketing	NOUN
fbem-28235	82	7	model	model	NOUN
fbem-28235	82	8	not	not	PART
fbem-28235	82	9	only	only	ADV
fbem-28235	82	10	enhances	enhance	VERB
fbem-28235	82	11	brand	brand	NOUN
fbem-28235	82	12	credibility	credibility	NOUN
fbem-28235	82	13	but	but	CCONJ
fbem-28235	82	14	also	also	ADV
fbem-28235	82	15	improves	improve	VERB
fbem-28235	82	16	marketing	marketing	NOUN
fbem-28235	82	17	effectiveness	effectiveness	NOUN
fbem-28235	82	18	through	through	ADP
fbem-28235	82	19	soft	soft	ADJ
fbem-28235	82	20	advertising	advertising	NOUN
fbem-28235	82	21	that	that	PRON
fbem-28235	82	22	aligns	align	VERB
fbem-28235	82	23	with	with	ADP
fbem-28235	82	24	consumer	consumer	NOUN
fbem-28235	82	25	acceptance	acceptance	NOUN
fbem-28235	82	26	habits	habit	NOUN
fbem-28235	82	27	in	in	ADP
fbem-28235	82	28	generation	generation	NOUN
fbem-28235	82	29	z.	z.	PROPN
fbem-28235	82	30	precise	precise	PROPN
fbem-28235	82	31	data	datum	NOUN
fbem-28235	82	32	analysis	analysis	NOUN
fbem-28235	82	33	and	and	CCONJ
fbem-28235	82	34	feedback	feedback	NOUN
fbem-28235	82	35	mechanisms	mechanism	NOUN
fbem-28235	82	36	further	far	ADV
fbem-28235	82	37	refine	refine	VERB
fbem-28235	82	38	marketing	marketing	NOUN
fbem-28235	82	39	strategies	strategy	NOUN
fbem-28235	82	40	,	,	PUNCT
fbem-28235	82	41	enabling	enable	VERB
fbem-28235	82	42	brands	brand	NOUN
fbem-28235	82	43	to	to	PART
fbem-28235	82	44	more	more	ADV
fbem-28235	82	45	effectively	effectively	ADV
fbem-28235	82	46	reach	reach	VERB
fbem-28235	82	47	target	target	NOUN
fbem-28235	82	48	consumers	consumer	NOUN
fbem-28235	82	49	.	.	PUNCT
fbem-28235	83	1	these	these	DET
fbem-28235	83	2	characteristics	characteristic	NOUN
fbem-28235	83	3	of	of	ADP
fbem-28235	83	4	kol	kol	PROPN
fbem-28235	83	5	marketing	marketing	PROPN
fbem-28235	83	6	have	have	AUX
fbem-28235	83	7	secured	secure	VERB
fbem-28235	83	8	its	its	PRON
fbem-28235	83	9	prominent	prominent	ADJ
fbem-28235	83	10	position	position	NOUN
fbem-28235	83	11	in	in	ADP
fbem-28235	83	12	digital	digital	ADJ
fbem-28235	83	13	marketing	marketing	NOUN
fbem-28235	83	14	strategies	strategy	NOUN
fbem-28235	83	15	and	and	CCONJ
fbem-28235	83	16	profoundly	profoundly	ADV
fbem-28235	83	17	influenced	influence	VERB
fbem-28235	83	18	the	the	DET
fbem-28235	83	19	consumer	consumer	NOUN
fbem-28235	83	20	behavior	behavior	NOUN
fbem-28235	83	21	of	of	ADP
fbem-28235	83	22	generation	generation	NOUN
fbem-28235	83	23	z.	z.	PROPN
fbem-28235	83	24	5	5	NUM
fbem-28235	83	25	.	.	PUNCT
fbem-28235	83	26	conclusion	conclusion	NOUN
fbem-28235	83	27	according	accord	VERB
fbem-28235	83	28	to	to	ADP
fbem-28235	83	29	crawler	crawler	NOUN
fbem-28235	83	30	's	's	PART
fbem-28235	83	31	data	datum	NOUN
fbem-28235	83	32	,	,	PUNCT
fbem-28235	83	33	the	the	DET
fbem-28235	83	34	kol	kol	PROPN
fbem-28235	83	35	advertising	advertising	NOUN
fbem-28235	83	36	market	market	NOUN
fbem-28235	83	37	size	size	NOUN
fbem-28235	83	38	is	be	AUX
fbem-28235	83	39	estimated	estimate	VERB
fbem-28235	83	40	to	to	PART
fbem-28235	83	41	be	be	AUX
fbem-28235	83	42	approximately	approximately	ADV
fbem-28235	83	43	90	90	NUM
fbem-28235	83	44	billion	billion	NUM
fbem-28235	83	45	yuan	yuan	NOUN
fbem-28235	83	46	in	in	ADP
fbem-28235	83	47	2023	2023	NUM
fbem-28235	83	48	,	,	PUNCT
fbem-28235	83	49	with	with	ADP
fbem-28235	83	50	a	a	DET
fbem-28235	83	51	growth	growth	NOUN
fbem-28235	83	52	rate	rate	NOUN
fbem-28235	83	53	of	of	ADP
fbem-28235	83	54	around	around	ADP
fbem-28235	83	55	4.7	4.7	NUM
fbem-28235	83	56	%	%	NOUN
fbem-28235	83	57	.	.	PUNCT
fbem-28235	84	1	from	from	ADP
fbem-28235	84	2	the	the	DET
fbem-28235	84	3	perspective	perspective	NOUN
fbem-28235	84	4	of	of	ADP
fbem-28235	84	5	industry	industry	NOUN
fbem-28235	84	6	investment	investment	NOUN
fbem-28235	84	7	,	,	PUNCT
fbem-28235	84	8	the	the	DET
fbem-28235	84	9	top	top	ADJ
fbem-28235	84	10	four	four	NUM
fbem-28235	84	11	sectors	sector	NOUN
fbem-28235	84	12	—	—	PUNCT
fbem-28235	84	13	beauty	beauty	NOUN
fbem-28235	84	14	and	and	CCONJ
fbem-28235	84	15	personal	personal	ADJ
fbem-28235	84	16	care	care	NOUN
fbem-28235	84	17	,	,	PUNCT
fbem-28235	84	18	3c	3c	NUM
fbem-28235	84	19	electronics	electronic	NOUN
fbem-28235	84	20	,	,	PUNCT
fbem-28235	84	21	food	food	NOUN
fbem-28235	84	22	and	and	CCONJ
fbem-28235	84	23	beverages	beverage	NOUN
fbem-28235	84	24	,	,	PUNCT
fbem-28235	84	25	and	and	CCONJ
fbem-28235	84	26	automobiles	automobile	NOUN
fbem-28235	84	27	—	—	PUNCT
fbem-28235	84	28	account	account	NOUN
fbem-28235	84	29	for	for	ADP
fbem-28235	84	30	over	over	ADP
fbem-28235	84	31	60	60	NUM
fbem-28235	84	32	%	%	NOUN
fbem-28235	84	33	of	of	ADP
fbem-28235	84	34	the	the	DET
fbem-28235	84	35	total	total	ADJ
fbem-28235	84	36	investment	investment	NOUN
fbem-28235	84	37	.	.	PUNCT
fbem-28235	85	1	the	the	DET
fbem-28235	85	2	kol	kol	PROPN
fbem-28235	85	3	marketing	marketing	NOUN
fbem-28235	85	4	model	model	NOUN
fbem-28235	85	5	plays	play	VERB
fbem-28235	85	6	an	an	DET
fbem-28235	85	7	increasingly	increasingly	ADV
fbem-28235	85	8	crucial	crucial	ADJ
fbem-28235	85	9	role	role	NOUN
fbem-28235	85	10	in	in	ADP
fbem-28235	85	11	the	the	DET
fbem-28235	85	12	consumer	consumer	NOUN
fbem-28235	85	13	behavior	behavior	NOUN
fbem-28235	85	14	of	of	ADP
fbem-28235	85	15	generation	generation	NOUN
fbem-28235	85	16	z.	z.	PROPN
fbem-28235	85	17	kols	kols	PROPN
fbem-28235	85	18	'	'	PART
fbem-28235	85	19	personal	personal	ADJ
fbem-28235	85	20	influence	influence	NOUN
fbem-28235	85	21	and	and	CCONJ
fbem-28235	85	22	precise	precise	ADJ
fbem-28235	85	23	content	content	NOUN
fbem-28235	85	24	dissemination	dissemination	NOUN
fbem-28235	85	25	not	not	PART
fbem-28235	85	26	only	only	ADV
fbem-28235	85	27	elevate	elevate	VERB
fbem-28235	85	28	brand	brand	NOUN
fbem-28235	85	29	credibility	credibility	NOUN
fbem-28235	85	30	but	but	CCONJ
fbem-28235	85	31	also	also	ADV
fbem-28235	85	32	optimize	optimize	VERB
fbem-28235	85	33	brand	brand	NOUN
fbem-28235	85	34	messaging	messaging	NOUN
fbem-28235	85	35	,	,	PUNCT
fbem-28235	85	36	enabling	enable	VERB
fbem-28235	85	37	brands	brand	NOUN
fbem-28235	85	38	to	to	PART
fbem-28235	85	39	stand	stand	VERB
fbem-28235	85	40	out	out	ADP
fbem-28235	85	41	in	in	ADP
fbem-28235	85	42	a	a	DET
fbem-28235	85	43	highly	highly	ADV
fbem-28235	85	44	competitive	competitive	ADJ
fbem-28235	85	45	market	market	NOUN
fbem-28235	85	46	.	.	PUNCT
fbem-28235	86	1	through	through	ADP
fbem-28235	86	2	precise	precise	ADJ
fbem-28235	86	3	kol	kol	PROPN
fbem-28235	86	4	selection	selection	NOUN
fbem-28235	86	5	and	and	CCONJ
fbem-28235	86	6	effectiveness	effectiveness	NOUN
fbem-28235	86	7	evaluation	evaluation	NOUN
fbem-28235	86	8	,	,	PUNCT
fbem-28235	86	9	brands	brand	NOUN
fbem-28235	86	10	can	can	AUX
fbem-28235	86	11	effectively	effectively	ADV
fbem-28235	86	12	reach	reach	VERB
fbem-28235	86	13	target	target	NOUN
fbem-28235	86	14	consumers	consumer	NOUN
fbem-28235	86	15	,	,	PUNCT
fbem-28235	86	16	thereby	thereby	ADV
fbem-28235	86	17	enhancing	enhance	VERB
fbem-28235	86	18	brand	brand	NOUN
fbem-28235	86	19	influence	influence	NOUN
fbem-28235	86	20	and	and	CCONJ
fbem-28235	86	21	sales	sale	NOUN
fbem-28235	86	22	performance	performance	NOUN
fbem-28235	86	23	.	.	PUNCT
fbem-28235	87	1	the	the	DET
fbem-28235	87	2	success	success	NOUN
fbem-28235	87	3	of	of	ADP
fbem-28235	87	4	kol	kol	PROPN
fbem-28235	87	5	marketing	marketing	NOUN
fbem-28235	87	6	relies	rely	VERB
fbem-28235	87	7	not	not	PART
fbem-28235	87	8	only	only	ADV
fbem-28235	87	9	on	on	ADP
fbem-28235	87	10	the	the	DET
fbem-28235	87	11	kols	kol	NOUN
fbem-28235	87	12	'	'	PART
fbem-28235	87	13	influence	influence	NOUN
fbem-28235	87	14	but	but	CCONJ
fbem-28235	87	15	also	also	ADV
fbem-28235	87	16	on	on	ADP
fbem-28235	87	17	scientific	scientific	ADJ
fbem-28235	87	18	data	datum	NOUN
fbem-28235	87	19	analysis	analysis	NOUN
fbem-28235	87	20	and	and	CCONJ
fbem-28235	87	21	strategic	strategic	ADJ
fbem-28235	87	22	adjustments	adjustment	NOUN
fbem-28235	87	23	to	to	PART
fbem-28235	87	24	maximize	maximize	VERB
fbem-28235	87	25	marketing	marketing	NOUN
fbem-28235	87	26	outcomes	outcome	NOUN
fbem-28235	87	27	.	.	PUNCT
fbem-28235	88	1	as	as	SCONJ
fbem-28235	88	2	the	the	DET
fbem-28235	88	3	kol	kol	PROPN
fbem-28235	88	4	marketing	marketing	NOUN
fbem-28235	88	5	model	model	NOUN
fbem-28235	88	6	continues	continue	VERB
fbem-28235	88	7	to	to	PART
fbem-28235	88	8	evolve	evolve	VERB
fbem-28235	88	9	,	,	PUNCT
fbem-28235	88	10	brands	brand	NOUN
fbem-28235	88	11	face	face	VERB
fbem-28235	88	12	ever	ever	ADV
fbem-28235	88	13	-	-	PUNCT
fbem-28235	88	14	changing	change	VERB
fbem-28235	88	15	challenges	challenge	NOUN
fbem-28235	88	16	and	and	CCONJ
fbem-28235	88	17	opportunities	opportunity	NOUN
fbem-28235	88	18	.	.	PUNCT
fbem-28235	89	1	in	in	ADP
fbem-28235	89	2	the	the	DET
fbem-28235	89	3	future	future	NOUN
fbem-28235	89	4	,	,	PUNCT
fbem-28235	89	5	brands	brand	NOUN
fbem-28235	89	6	must	must	AUX
fbem-28235	89	7	closely	closely	ADV
fbem-28235	89	8	monitor	monitor	VERB
fbem-28235	89	9	changes	change	NOUN
fbem-28235	89	10	among	among	ADP
fbem-28235	89	11	generation	generation	NOUN
fbem-28235	89	12	z	z	NOUN
fbem-28235	89	13	consumers	consumer	NOUN
fbem-28235	89	14	and	and	CCONJ
fbem-28235	89	15	market	market	NOUN
fbem-28235	89	16	trends	trend	NOUN
fbem-28235	89	17	,	,	PUNCT
fbem-28235	89	18	promptly	promptly	ADV
fbem-28235	89	19	adjusting	adjust	VERB
fbem-28235	89	20	strategies	strategy	NOUN
fbem-28235	89	21	to	to	PART
fbem-28235	89	22	adapt	adapt	VERB
fbem-28235	89	23	to	to	ADP
fbem-28235	89	24	new	new	ADJ
fbem-28235	89	25	marketing	marketing	NOUN
fbem-28235	89	26	environments	environment	NOUN
fbem-28235	89	27	.	.	PUNCT
fbem-28235	90	1	for	for	ADP
fbem-28235	90	2	instance	instance	NOUN
fbem-28235	90	3	,	,	PUNCT
fbem-28235	90	4	with	with	ADP
fbem-28235	90	5	the	the	DET
fbem-28235	90	6	rise	rise	NOUN
fbem-28235	90	7	of	of	ADP
fbem-28235	90	8	emerging	emerge	VERB
fbem-28235	90	9	content	content	NOUN
fbem-28235	90	10	formats	format	NOUN
fbem-28235	90	11	like	like	ADP
fbem-28235	90	12	short	short	ADJ
fbem-28235	90	13	videos	video	NOUN
fbem-28235	90	14	and	and	CCONJ
fbem-28235	90	15	short	short	ADJ
fbem-28235	90	16	dramas	drama	NOUN
fbem-28235	90	17	,	,	PUNCT
fbem-28235	90	18	their	their	PRON
fbem-28235	90	19	advantages	advantage	NOUN
fbem-28235	90	20	of	of	ADP
fbem-28235	90	21	flexible	flexible	ADJ
fbem-28235	90	22	collaboration	collaboration	NOUN
fbem-28235	90	23	,	,	PUNCT
fbem-28235	90	24	including	include	VERB
fbem-28235	90	25	customized	customize	VERB
fbem-28235	90	26	roles	role	NOUN
fbem-28235	90	27	,	,	PUNCT
fbem-28235	90	28	storylines	storyline	NOUN
fbem-28235	90	29	,	,	PUNCT
fbem-28235	90	30	brand	brand	NOUN
fbem-28235	90	31	concept	concept	NOUN
fbem-28235	90	32	integration	integration	NOUN
fbem-28235	90	33	,	,	PUNCT
fbem-28235	90	34	and	and	CCONJ
fbem-28235	90	35	voiceovers	voiceover	NOUN
fbem-28235	90	36	,	,	PUNCT
fbem-28235	90	37	present	present	ADJ
fbem-28235	90	38	new	new	ADJ
fbem-28235	90	39	opportunities	opportunity	NOUN
fbem-28235	90	40	for	for	ADP
fbem-28235	90	41	brands	brand	NOUN
fbem-28235	90	42	.	.	PUNCT
fbem-28235	91	1	brands	brand	NOUN
fbem-28235	91	2	need	need	VERB
fbem-28235	91	3	to	to	PART
fbem-28235	91	4	explore	explore	VERB
fbem-28235	91	5	how	how	SCONJ
fbem-28235	91	6	to	to	PART
fbem-28235	91	7	effectively	effectively	ADV
fbem-28235	91	8	incorporate	incorporate	VERB
fbem-28235	91	9	brand	brand	NOUN
fbem-28235	91	10	messages	message	NOUN
fbem-28235	91	11	into	into	ADP
fbem-28235	91	12	these	these	DET
fbem-28235	91	13	new	new	ADJ
fbem-28235	91	14	formats	format	NOUN
fbem-28235	91	15	to	to	PART
fbem-28235	91	16	maintain	maintain	VERB
fbem-28235	91	17	competitive	competitive	ADJ
fbem-28235	91	18	advantages	advantage	NOUN
fbem-28235	91	19	.	.	PUNCT
fbem-28235	92	1	additionally	additionally	ADV
fbem-28235	92	2	,	,	PUNCT
fbem-28235	92	3	brands	brand	NOUN
fbem-28235	92	4	should	should	AUX
fbem-28235	92	5	prioritize	prioritize	VERB
fbem-28235	92	6	data	data	NOUN
fbem-28235	92	7	privacy	privacy	NOUN
fbem-28235	92	8	and	and	CCONJ
fbem-28235	92	9	consumer	consumer	NOUN
fbem-28235	92	10	rights	right	NOUN
fbem-28235	92	11	protection	protection	NOUN
fbem-28235	92	12	to	to	PART
fbem-28235	92	13	foster	foster	VERB
fbem-28235	92	14	long	long	ADJ
fbem-28235	92	15	-	-	PUNCT
fbem-28235	92	16	term	term	NOUN
fbem-28235	92	17	trust	trust	NOUN
fbem-28235	92	18	.	.	PUNCT
fbem-28235	93	1	in	in	ADP
fbem-28235	93	2	summary	summary	NOUN
fbem-28235	93	3	,	,	PUNCT
fbem-28235	93	4	flexible	flexible	ADJ
fbem-28235	93	5	strategy	strategy	NOUN
fbem-28235	93	6	adjustments	adjustment	NOUN
fbem-28235	93	7	and	and	CCONJ
fbem-28235	93	8	continuous	continuous	ADJ
fbem-28235	93	9	innovation	innovation	NOUN
fbem-28235	93	10	will	will	AUX
fbem-28235	93	11	be	be	AUX
fbem-28235	93	12	crucial	crucial	ADJ
fbem-28235	93	13	to	to	ADP
fbem-28235	93	14	achieving	achieve	VERB
fbem-28235	93	15	optimal	optimal	ADJ
fbem-28235	93	16	marketing	marketing	NOUN
fbem-28235	93	17	outcomes	outcome	NOUN
fbem-28235	93	18	.	.	PUNCT
fbem-28235	94	1	references	reference	NOUN
fbem-28235	94	2	[	[	X
fbem-28235	94	3	1	1	X
fbem-28235	94	4	]	]	PUNCT
fbem-28235	94	5	yujun	yujun	PROPN
fbem-28235	94	6	zhou	zhou	PROPN
fbem-28235	94	7	,	,	PUNCT
fbem-28235	94	8	and	and	CCONJ
fbem-28235	94	9	gyongdu	gyongdu	PROPN
fbem-28235	94	10	nam	nam	PROPN
fbem-28235	94	11	.	.	PUNCT
fbem-28235	95	1	"	"	PUNCT
fbem-28235	95	2	the	the	DET
fbem-28235	95	3	effect	effect	NOUN
fbem-28235	95	4	of	of	ADP
fbem-28235	95	5	kol	kol	PROPN
fbem-28235	95	6	marketing	market	VERB
fbem-28235	95	7	through	through	ADP
fbem-28235	95	8	contents	content	NOUN
fbem-28235	95	9	and	and	CCONJ
fbem-28235	95	10	traffic	traffic	NOUN
fbem-28235	95	11	on	on	ADP
fbem-28235	95	12	chinese	chinese	ADJ
fbem-28235	95	13	consumers	consumer	NOUN
fbem-28235	95	14	’	'	PUNCT
fbem-28235	95	15	purchase	purchase	NOUN
fbem-28235	95	16	intention	intention	NOUN
fbem-28235	95	17	and	and	CCONJ
fbem-28235	95	18	brand	brand	NOUN
fbem-28235	95	19	trust	trust	PROPN
fbem-28235	95	20	.	.	PUNCT
fbem-28235	95	21	"	"	PUNCT
fbem-28235	96	1	korea	korea	PROPN
fbem-28235	96	2	international	international	PROPN
fbem-28235	96	3	trade	trade	PROPN
fbem-28235	96	4	research	research	NOUN
fbem-28235	96	5	20.2(2024).39	20.2(2024).39	NOUN
fbem-28235	96	6	[	[	X
fbem-28235	96	7	2	2	NUM
fbem-28235	96	8	]	]	SYM
fbem-28235	96	9	xu	xu	PROPN
fbem-28235	96	10	,	,	PUNCT
fbem-28235	96	11	h.	h.	PROPN
fbem-28235	96	12	(	(	PUNCT
fbem-28235	96	13	2023	2023	NUM
fbem-28235	96	14	)	)	PUNCT
fbem-28235	96	15	.	.	PUNCT
fbem-28235	97	1	analyze	analyze	VERB
fbem-28235	97	2	the	the	DET
fbem-28235	97	3	brand	brand	NOUN
fbem-28235	97	4	marketing	marketing	NOUN
fbem-28235	97	5	strategies	strategy	NOUN
fbem-28235	97	6	on	on	ADP
fbem-28235	97	7	the	the	DET
fbem-28235	97	8	red	red	ADJ
fbem-28235	97	9	platform	platform	NOUN
fbem-28235	97	10	,	,	PUNCT
fbem-28235	97	11	including	include	VERB
fbem-28235	97	12	practices	practice	NOUN
fbem-28235	97	13	and	and	CCONJ
fbem-28235	97	14	effects	effect	NOUN
fbem-28235	97	15	in	in	ADP
fbem-28235	97	16	kol	kol	PROPN
fbem-28235	97	17	cooperation	cooperation	NOUN
fbem-28235	97	18	.	.	PUNCT
fbem-28235	98	1	highlights	highlight	NOUN
fbem-28235	98	2	in	in	ADP
fbem-28235	98	3	business	business	NOUN
fbem-28235	98	4	,	,	PUNCT
fbem-28235	98	5	economics	economic	NOUN
fbem-28235	98	6	and	and	CCONJ
fbem-28235	98	7	management	management	NOUN
fbem-28235	98	8	,	,	PUNCT
fbem-28235	98	9	23	23	NUM
fbem-28235	98	10	,	,	PUNCT
fbem-28235	98	11	106	106	NUM
fbem-28235	98	12	-	-	SYM
fbem-28235	98	13	110	110	NUM
fbem-28235	98	14	.	.	PUNCT
fbem-28235	99	1	[	[	X
fbem-28235	99	2	3	3	NUM
fbem-28235	99	3	]	]	SYM
fbem-28235	99	4	sudibya	sudibya	NOUN
fbem-28235	99	5	,	,	PUNCT
fbem-28235	99	6	m.	m.	PROPN
fbem-28235	99	7	h.	h.	PROPN
fbem-28235	99	8	,	,	PUNCT
fbem-28235	99	9	&	&	CCONJ
fbem-28235	99	10	hidayat	hidayat	PROPN
fbem-28235	99	11	,	,	PUNCT
fbem-28235	99	12	a.	a.	PROPN
fbem-28235	99	13	(	(	PUNCT
fbem-28235	99	14	2024	2024	NUM
fbem-28235	99	15	)	)	PUNCT
fbem-28235	99	16	.	.	PUNCT
fbem-28235	100	1	the	the	DET
fbem-28235	100	2	role	role	NOUN
fbem-28235	100	3	of	of	ADP
fbem-28235	100	4	influencer	influencer	NOUN
fbem-28235	100	5	"	"	PUNCT
fbem-28235	100	6	kol	kol	PROPN
fbem-28235	100	7	"	"	PUNCT
fbem-28235	100	8	(	(	PUNCT
fbem-28235	100	9	key	key	ADJ
fbem-28235	100	10	opinion	opinion	NOUN
fbem-28235	100	11	leader	leader	NOUN
fbem-28235	100	12	)	)	PUNCT
fbem-28235	100	13	in	in	ADP
fbem-28235	100	14	influenceing	influence	VERB
fbem-28235	100	15	purchasing	purchasing	NOUN
fbem-28235	100	16	decisions	decision	NOUN
fbem-28235	100	17	at	at	ADP
fbem-28235	100	18	pt	pt	PROPN
fbem-28235	100	19	.	.	PROPN
fbem-28235	100	20	ayo	ayo	PROPN
fbem-28235	100	21	menebar	menebar	PROPN
fbem-28235	100	22	kebaikan	kebaikan	PROPN
fbem-28235	100	23	.	.	PUNCT
fbem-28235	101	1	international	international	ADJ
fbem-28235	101	2	journal	journal	PROPN
fbem-28235	101	3	of	of	ADP
fbem-28235	101	4	education	education	NOUN
fbem-28235	101	5	,	,	PUNCT
fbem-28235	101	6	vocational	vocational	ADJ
fbem-28235	101	7	and	and	CCONJ
fbem-28235	101	8	social	social	ADJ
fbem-28235	101	9	science	science	NOUN
fbem-28235	101	10	,	,	PUNCT
fbem-28235	101	11	3(02	3(02	NUM
fbem-28235	101	12	)	)	PUNCT
fbem-28235	101	13	,	,	PUNCT
fbem-28235	101	14	196	196	NUM
fbem-28235	101	15	-	-	SYM
fbem-28235	101	16	207	207	NUM
fbem-28235	101	17	.	.	PUNCT
fbem-28235	102	1	[	[	X
fbem-28235	102	2	4	4	NUM
fbem-28235	102	3	]	]	X
fbem-28235	102	4	yao	yao	PROPN
fbem-28235	102	5	zhou	zhou	PROPN
fbem-28235	102	6	.	.	PUNCT
fbem-28235	103	1	analysis	analysis	NOUN
fbem-28235	103	2	of	of	ADP
fbem-28235	103	3	kol	kol	PROPN
fbem-28235	103	4	marketing	marketing	NOUN
fbem-28235	103	5	mode	mode	NOUN
fbem-28235	103	6	in	in	ADP
fbem-28235	103	7	the	the	DET
fbem-28235	103	8	age	age	NOUN
fbem-28235	103	9	of	of	ADP
fbem-28235	103	10	self	self	NOUN
fbem-28235	103	11	-	-	PUNCT
fbem-28235	103	12	media	medium	NOUN
fbem-28235	103	13	--	--	PUNCT
fbem-28235	103	14	taking	take	VERB
fbem-28235	103	15	the	the	DET
fbem-28235	103	16	red	red	ADJ
fbem-28235	103	17	platform	platform	NOUN
fbem-28235	103	18	as	as	ADP
fbem-28235	103	19	an	an	DET
fbem-28235	103	20	example	example	NOUN
fbem-28235	104	1	[	[	X
fbem-28235	104	2	j	j	X
fbem-28235	104	3	]	]	X
fbem-28235	104	4	.	.	PUNCT
fbem-28235	105	1	journal	journal	PROPN
fbem-28235	105	2	of	of	ADP
fbem-28235	105	3	huainan	huainan	PROPN
fbem-28235	105	4	normal	normal	ADJ
fbem-28235	105	5	university	university	NOUN
fbem-28235	105	6	,	,	PUNCT
fbem-28235	105	7	2022	2022	NUM
fbem-28235	105	8	,	,	PUNCT
fbem-28235	105	9	24(01):7376	24(01):7376	NUM
fbem-28235	105	10	+	+	NOUN
fbem-28235	105	11	112	112	NUM
fbem-28235	105	12	.	.	PUNCT
fbem-28235	106	1	[	[	X
fbem-28235	106	2	5	5	NUM
fbem-28235	106	3	]	]	PUNCT
fbem-28235	106	4	youran	youran	PROPN
fbem-28235	106	5	huang	huang	PROPN
fbem-28235	106	6	.	.	PUNCT
fbem-28235	107	1	the	the	DET
fbem-28235	107	2	development	development	NOUN
fbem-28235	107	3	tendency	tendency	NOUN
fbem-28235	107	4	of	of	ADP
fbem-28235	107	5	kol	kol	PROPN
fbem-28235	107	6	marketing	marketing	NOUN
fbem-28235	107	7	model	model	NOUN
fbem-28235	107	8	in	in	ADP
fbem-28235	107	9	the	the	DET
fbem-28235	107	10	5	5	NUM
fbem-28235	107	11	g	g	NOUN
fbem-28235	107	12	era	era	NOUN
fbem-28235	107	13	combined	combine	VERB
fbem-28235	107	14	with	with	ADP
fbem-28235	107	15	relationship	relationship	NOUN
fbem-28235	107	16	marketing	marketing	NOUN
fbem-28235	107	17	theory	theory	NOUN
fbem-28235	107	18	[	[	X
fbem-28235	107	19	j	j	X
fbem-28235	107	20	]	]	X
fbem-28235	107	21	.	.	PUNCT
fbem-28235	108	1	west	west	PROPN
fbem-28235	108	2	china	china	PROPN
fbem-28235	108	3	broacasting	broacasting	PROPN
fbem-28235	108	4	tv	tv	NOUN
fbem-28235	108	5	,	,	PUNCT
fbem-28235	108	6	2020	2020	NUM
fbem-28235	108	7	,	,	PUNCT
fbem-28235	108	8	41(20):4	41(20):4	NUM
fbem-28235	108	9	-	-	SYM
fbem-28235	108	10	6	6	NUM
fbem-28235	108	11	.	.	PUNCT
fbem-28235	109	1	[	[	X
fbem-28235	109	2	6	6	NUM
fbem-28235	109	3	]	]	X
fbem-28235	109	4	yuwen	yuwen	PROPN
fbem-28235	109	5	li	li	PROPN
fbem-28235	109	6	.	.	PROPN
fbem-28235	109	7	research	research	NOUN
fbem-28235	109	8	on	on	ADP
fbem-28235	109	9	the	the	DET
fbem-28235	109	10	improvement	improvement	NOUN
fbem-28235	109	11	of	of	ADP
fbem-28235	109	12	kol	kol	PROPN
fbem-28235	109	13	marketing	marketing	NOUN
fbem-28235	109	14	strategies	strategy	NOUN
fbem-28235	109	15	in	in	ADP
fbem-28235	109	16	the	the	DET
fbem-28235	109	17	new	new	ADJ
fbem-28235	109	18	media	medium	NOUN
fbem-28235	109	19	era	era	NOUN
fbem-28235	110	1	[	[	X
fbem-28235	110	2	j	j	X
fbem-28235	110	3	]	]	X
fbem-28235	110	4	.	.	PUNCT
fbem-28235	111	1	technology	technology	NOUN
fbem-28235	111	2	and	and	CCONJ
fbem-28235	111	3	market	market	NOUN
fbem-28235	111	4	,	,	PUNCT
fbem-28235	111	5	2023	2023	NUM
fbem-28235	111	6	,	,	PUNCT
fbem-28235	111	7	30(10):183	30(10):183	NUM
fbem-28235	111	8	-	-	NOUN
fbem-28235	111	9	186	186	NUM
fbem-28235	111	10	.	.	PUNCT