id	sid	tid	token	lemma	pos
fbem-28643	1	1	frontiers	frontier	NOUN
fbem-28643	1	2	in	in	ADP
fbem-28643	1	3	business	business	NOUN
fbem-28643	1	4	,	,	PUNCT
fbem-28643	1	5	economics	economic	NOUN
fbem-28643	1	6	and	and	CCONJ
fbem-28643	1	7	management	management	NOUN
fbem-28643	1	8	issn	issn	PROPN
fbem-28643	1	9	:	:	PUNCT
fbem-28643	1	10	2766	2766	NUM
fbem-28643	1	11	-	-	PUNCT
fbem-28643	1	12	824x	824x	NUM
fbem-28643	1	13	|	|	ADJ
fbem-28643	1	14	vol	vol	NOUN
fbem-28643	1	15	.	.	PROPN
fbem-28643	1	16	17	17	NUM
fbem-28643	1	17	,	,	PUNCT
fbem-28643	1	18	no	no	INTJ
fbem-28643	1	19	.	.	NOUN
fbem-28643	1	20	3	3	NUM
fbem-28643	1	21	,	,	PUNCT
fbem-28643	1	22	2024	2024	NUM
fbem-28643	1	23	396	396	NUM
fbem-28643	1	24	analysis	analysis	NOUN
fbem-28643	1	25	of	of	ADP
fbem-28643	1	26	marketing	marketing	NOUN
fbem-28643	1	27	strategies	strategy	NOUN
fbem-28643	1	28	for	for	ADP
fbem-28643	1	29	new	new	ADJ
fbem-28643	1	30	products	product	NOUN
fbem-28643	2	1	yuqi	yuqi	PROPN
fbem-28643	2	2	si	si	PROPN
fbem-28643	2	3	*	*	PUNCT
fbem-28643	2	4	international	international	PROPN
fbem-28643	2	5	department	department	PROPN
fbem-28643	2	6	,	,	PUNCT
fbem-28643	2	7	no.58	no.58	PROPN
fbem-28643	2	8	middle	middle	PROPN
fbem-28643	2	9	school	school	PROPN
fbem-28643	2	10	,	,	PUNCT
fbem-28643	2	11	qingdao	qingdao	PROPN
fbem-28643	2	12	,	,	PUNCT
fbem-28643	2	13	shandong	shandong	PROPN
fbem-28643	2	14	,	,	PUNCT
fbem-28643	2	15	266041	266041	NUM
fbem-28643	2	16	,	,	PUNCT
fbem-28643	2	17	china	china	PROPN
fbem-28643	2	18	*	*	PUNCT
fbem-28643	2	19	corresponding	correspond	VERB
fbem-28643	2	20	author	author	NOUN
fbem-28643	2	21	:	:	PUNCT
fbem-28643	2	22	yuqi	yuqi	PROPN
fbem-28643	2	23	si	si	PROPN
fbem-28643	2	24	(	(	PUNCT
fbem-28643	2	25	email	email	NOUN
fbem-28643	2	26	:	:	PUNCT
fbem-28643	2	27	syq15020056923@126.com	syq15020056923@126.com	NOUN
fbem-28643	2	28	)	)	PUNCT
fbem-28643	2	29	abstract	abstract	NOUN
fbem-28643	2	30	:	:	PUNCT
fbem-28643	2	31	choosing	choose	VERB
fbem-28643	2	32	the	the	DET
fbem-28643	2	33	marketing	marketing	NOUN
fbem-28643	2	34	strategy	strategy	NOUN
fbem-28643	2	35	analysis	analysis	NOUN
fbem-28643	2	36	of	of	ADP
fbem-28643	2	37	a	a	DET
fbem-28643	2	38	new	new	ADJ
fbem-28643	2	39	product	product	NOUN
fbem-28643	2	40	as	as	ADP
fbem-28643	2	41	a	a	DET
fbem-28643	2	42	topic	topic	NOUN
fbem-28643	2	43	is	be	AUX
fbem-28643	2	44	an	an	DET
fbem-28643	2	45	interesting	interesting	ADJ
fbem-28643	2	46	and	and	CCONJ
fbem-28643	2	47	practical	practical	ADJ
fbem-28643	2	48	option	option	NOUN
fbem-28643	2	49	.	.	PUNCT
fbem-28643	3	1	it	it	PRON
fbem-28643	3	2	will	will	AUX
fbem-28643	3	3	not	not	PART
fbem-28643	3	4	only	only	ADV
fbem-28643	3	5	help	help	VERB
fbem-28643	3	6	me	i	PRON
fbem-28643	3	7	to	to	PART
fbem-28643	3	8	understand	understand	VERB
fbem-28643	3	9	consumer	consumer	NOUN
fbem-28643	3	10	behavior	behavior	NOUN
fbem-28643	3	11	and	and	CCONJ
fbem-28643	3	12	psychology	psychology	NOUN
fbem-28643	3	13	,	,	PUNCT
fbem-28643	3	14	but	but	CCONJ
fbem-28643	3	15	also	also	ADV
fbem-28643	3	16	help	help	VERB
fbem-28643	3	17	me	i	PRON
fbem-28643	3	18	to	to	PART
fbem-28643	3	19	study	study	VERB
fbem-28643	3	20	market	market	NOUN
fbem-28643	3	21	research	research	NOUN
fbem-28643	3	22	and	and	CCONJ
fbem-28643	3	23	positioning	positioning	NOUN
fbem-28643	3	24	.	.	PUNCT
fbem-28643	4	1	as	as	ADV
fbem-28643	4	2	well	well	ADV
fbem-28643	4	3	as	as	ADP
fbem-28643	4	4	exploring	explore	VERB
fbem-28643	4	5	branding	branding	NOUN
fbem-28643	4	6	and	and	CCONJ
fbem-28643	4	7	communication	communication	NOUN
fbem-28643	4	8	strategies	strategy	NOUN
fbem-28643	4	9	at	at	ADP
fbem-28643	4	10	a	a	DET
fbem-28643	4	11	deeper	deep	ADJ
fbem-28643	4	12	level	level	NOUN
fbem-28643	4	13	.	.	PUNCT
fbem-28643	5	1	the	the	DET
fbem-28643	5	2	purpose	purpose	NOUN
fbem-28643	5	3	of	of	ADP
fbem-28643	5	4	this	this	DET
fbem-28643	5	5	thesis	thesis	NOUN
fbem-28643	5	6	is	be	AUX
fbem-28643	5	7	to	to	PART
fbem-28643	5	8	analyze	analyze	VERB
fbem-28643	5	9	the	the	DET
fbem-28643	5	10	marketing	marketing	NOUN
fbem-28643	5	11	strategy	strategy	NOUN
fbem-28643	5	12	of	of	ADP
fbem-28643	5	13	a	a	DET
fbem-28643	5	14	new	new	ADJ
fbem-28643	5	15	product	product	NOUN
fbem-28643	5	16	and	and	CCONJ
fbem-28643	5	17	explore	explore	VERB
fbem-28643	5	18	its	its	PRON
fbem-28643	5	19	positioning	positioning	NOUN
fbem-28643	5	20	and	and	CCONJ
fbem-28643	5	21	promotion	promotion	NOUN
fbem-28643	5	22	effect	effect	NOUN
fbem-28643	5	23	in	in	ADP
fbem-28643	5	24	the	the	DET
fbem-28643	5	25	market	market	NOUN
fbem-28643	5	26	competition	competition	NOUN
fbem-28643	5	27	.	.	PUNCT
fbem-28643	6	1	first	first	ADV
fbem-28643	6	2	,	,	PUNCT
fbem-28643	6	3	the	the	DET
fbem-28643	6	4	target	target	NOUN
fbem-28643	6	5	market	market	NOUN
fbem-28643	6	6	and	and	CCONJ
fbem-28643	6	7	product	product	NOUN
fbem-28643	6	8	differentiation	differentiation	NOUN
fbem-28643	6	9	advantages	advantage	NOUN
fbem-28643	6	10	are	be	AUX
fbem-28643	6	11	identified	identify	VERB
fbem-28643	6	12	through	through	ADP
fbem-28643	6	13	market	market	NOUN
fbem-28643	6	14	research	research	NOUN
fbem-28643	6	15	and	and	CCONJ
fbem-28643	6	16	consumer	consumer	NOUN
fbem-28643	6	17	demand	demand	NOUN
fbem-28643	6	18	analysis	analysis	NOUN
fbem-28643	6	19	.	.	PUNCT
fbem-28643	7	1	then	then	ADV
fbem-28643	7	2	,	,	PUNCT
fbem-28643	7	3	the	the	DET
fbem-28643	7	4	choice	choice	NOUN
fbem-28643	7	5	of	of	ADP
fbem-28643	7	6	multiple	multiple	ADJ
fbem-28643	7	7	marketing	marketing	NOUN
fbem-28643	7	8	channels	channel	NOUN
fbem-28643	7	9	is	be	AUX
fbem-28643	7	10	examined	examine	VERB
fbem-28643	7	11	,	,	PUNCT
fbem-28643	7	12	including	include	VERB
fbem-28643	7	13	online	online	ADJ
fbem-28643	7	14	and	and	CCONJ
fbem-28643	7	15	offline	offline	ADJ
fbem-28643	7	16	advertising	advertising	NOUN
fbem-28643	7	17	,	,	PUNCT
fbem-28643	7	18	social	social	ADJ
fbem-28643	7	19	media	medium	NOUN
fbem-28643	7	20	promotion	promotion	NOUN
fbem-28643	7	21	,	,	PUNCT
fbem-28643	7	22	kol	kol	PROPN
fbem-28643	7	23	cooperation	cooperation	NOUN
fbem-28643	7	24	,	,	PUNCT
fbem-28643	7	25	and	and	CCONJ
fbem-28643	7	26	content	content	NOUN
fbem-28643	7	27	marketing	marketing	NOUN
fbem-28643	7	28	.	.	PUNCT
fbem-28643	8	1	the	the	DET
fbem-28643	8	2	paper	paper	NOUN
fbem-28643	8	3	also	also	ADV
fbem-28643	8	4	evaluates	evaluate	VERB
fbem-28643	8	5	the	the	DET
fbem-28643	8	6	impact	impact	NOUN
fbem-28643	8	7	of	of	ADP
fbem-28643	8	8	pricing	pricing	NOUN
fbem-28643	8	9	strategies	strategy	NOUN
fbem-28643	8	10	,	,	PUNCT
fbem-28643	8	11	promotional	promotional	ADJ
fbem-28643	8	12	activities	activity	NOUN
fbem-28643	8	13	,	,	PUNCT
fbem-28643	8	14	and	and	CCONJ
fbem-28643	8	15	brand	brand	NOUN
fbem-28643	8	16	positioning	positioning	NOUN
fbem-28643	8	17	on	on	ADP
fbem-28643	8	18	consumer	consumer	NOUN
fbem-28643	8	19	purchase	purchase	NOUN
fbem-28643	8	20	decisions	decision	NOUN
fbem-28643	8	21	.	.	PUNCT
fbem-28643	9	1	ultimately	ultimately	ADV
fbem-28643	9	2	,	,	PUNCT
fbem-28643	9	3	case	case	NOUN
fbem-28643	9	4	studies	study	NOUN
fbem-28643	9	5	and	and	CCONJ
fbem-28643	9	6	data	datum	NOUN
fbem-28643	9	7	analysis	analysis	NOUN
fbem-28643	9	8	validate	validate	VERB
fbem-28643	9	9	the	the	DET
fbem-28643	9	10	effectiveness	effectiveness	NOUN
fbem-28643	9	11	of	of	ADP
fbem-28643	9	12	the	the	DET
fbem-28643	9	13	selected	select	VERB
fbem-28643	9	14	strategies	strategy	NOUN
fbem-28643	9	15	and	and	CCONJ
fbem-28643	9	16	suggest	suggest	VERB
fbem-28643	9	17	further	further	ADJ
fbem-28643	9	18	optimization	optimization	NOUN
fbem-28643	9	19	to	to	PART
fbem-28643	9	20	increase	increase	VERB
fbem-28643	9	21	market	market	NOUN
fbem-28643	9	22	share	share	NOUN
fbem-28643	9	23	and	and	CCONJ
fbem-28643	9	24	brand	brand	NOUN
fbem-28643	9	25	awareness	awareness	NOUN
fbem-28643	9	26	.	.	PUNCT
fbem-28643	10	1	keywords	keyword	NOUN
fbem-28643	10	2	:	:	PUNCT
fbem-28643	10	3	brand	brand	NOUN
fbem-28643	10	4	,	,	PUNCT
fbem-28643	10	5	business	business	NOUN
fbem-28643	10	6	,	,	PUNCT
fbem-28643	10	7	brand	brand	NOUN
fbem-28643	10	8	management	management	NOUN
fbem-28643	10	9	,	,	PUNCT
fbem-28643	10	10	consumer	consumer	NOUN
fbem-28643	10	11	behavior	behavior	NOUN
fbem-28643	10	12	analysis	analysis	NOUN
fbem-28643	10	13	,	,	PUNCT
fbem-28643	10	14	digital	digital	ADJ
fbem-28643	10	15	marketing	marketing	NOUN
fbem-28643	10	16	&	&	CCONJ
fbem-28643	10	17	social	social	ADJ
fbem-28643	10	18	media	medium	NOUN
fbem-28643	10	19	strategy	strategy	NOUN
fbem-28643	10	20	.	.	PUNCT
fbem-28643	11	1	1	1	X
fbem-28643	11	2	.	.	X
fbem-28643	11	3	introduction	introduction	NOUN
fbem-28643	11	4	in	in	ADP
fbem-28643	11	5	today	today	NOUN
fbem-28643	11	6	's	's	PART
fbem-28643	11	7	highly	highly	ADV
fbem-28643	11	8	globalized	globalize	VERB
fbem-28643	11	9	and	and	CCONJ
fbem-28643	11	10	digitized	digitize	VERB
fbem-28643	11	11	market	market	NOUN
fbem-28643	11	12	environment	environment	NOUN
fbem-28643	11	13	,	,	PUNCT
fbem-28643	11	14	new	new	ADJ
fbem-28643	11	15	product	product	NOUN
fbem-28643	11	16	launches	launch	VERB
fbem-28643	11	17	face	face	VERB
fbem-28643	11	18	unprecedented	unprecedented	ADJ
fbem-28643	11	19	opportunities	opportunity	NOUN
fbem-28643	11	20	and	and	CCONJ
fbem-28643	11	21	challenges	challenge	NOUN
fbem-28643	11	22	.	.	PUNCT
fbem-28643	12	1	in	in	ADP
fbem-28643	12	2	order	order	NOUN
fbem-28643	12	3	to	to	PART
fbem-28643	12	4	stand	stand	VERB
fbem-28643	12	5	out	out	ADP
fbem-28643	12	6	from	from	ADP
fbem-28643	12	7	the	the	DET
fbem-28643	12	8	crowd	crowd	NOUN
fbem-28643	12	9	of	of	ADP
fbem-28643	12	10	competitors	competitor	NOUN
fbem-28643	12	11	,	,	PUNCT
fbem-28643	12	12	enterprises	enterprise	NOUN
fbem-28643	12	13	need	need	VERB
fbem-28643	12	14	not	not	PART
fbem-28643	12	15	only	only	ADV
fbem-28643	12	16	to	to	PART
fbem-28643	12	17	develop	develop	VERB
fbem-28643	12	18	innovative	innovative	ADJ
fbem-28643	12	19	and	and	CCONJ
fbem-28643	12	20	differentiated	differentiated	ADJ
fbem-28643	12	21	products	product	NOUN
fbem-28643	12	22	,	,	PUNCT
fbem-28643	12	23	but	but	CCONJ
fbem-28643	12	24	also	also	ADV
fbem-28643	12	25	,	,	PUNCT
fbem-28643	12	26	more	more	ADV
fbem-28643	12	27	importantly	importantly	ADV
fbem-28643	12	28	,	,	PUNCT
fbem-28643	12	29	to	to	PART
fbem-28643	12	30	develop	develop	VERB
fbem-28643	12	31	and	and	CCONJ
fbem-28643	12	32	implement	implement	VERB
fbem-28643	12	33	a	a	DET
fbem-28643	12	34	set	set	NOUN
fbem-28643	12	35	of	of	ADP
fbem-28643	12	36	effective	effective	ADJ
fbem-28643	12	37	marketing	marketing	NOUN
fbem-28643	12	38	strategies	strategy	NOUN
fbem-28643	12	39	.	.	PUNCT
fbem-28643	13	1	the	the	DET
fbem-28643	13	2	marketing	marketing	NOUN
fbem-28643	13	3	strategy	strategy	NOUN
fbem-28643	13	4	of	of	ADP
fbem-28643	13	5	a	a	DET
fbem-28643	13	6	new	new	ADJ
fbem-28643	13	7	product	product	NOUN
fbem-28643	13	8	is	be	AUX
fbem-28643	13	9	not	not	PART
fbem-28643	13	10	only	only	ADV
fbem-28643	13	11	about	about	ADP
fbem-28643	13	12	the	the	DET
fbem-28643	13	13	product	product	NOUN
fbem-28643	13	14	's	's	PART
fbem-28643	13	15	market	market	NOUN
fbem-28643	13	16	positioning	positioning	NOUN
fbem-28643	13	17	and	and	CCONJ
fbem-28643	13	18	promotion	promotion	NOUN
fbem-28643	13	19	,	,	PUNCT
fbem-28643	13	20	but	but	CCONJ
fbem-28643	13	21	also	also	ADV
fbem-28643	13	22	about	about	ADP
fbem-28643	13	23	how	how	SCONJ
fbem-28643	13	24	to	to	PART
fbem-28643	13	25	accurately	accurately	ADV
fbem-28643	13	26	grasp	grasp	VERB
fbem-28643	13	27	the	the	DET
fbem-28643	13	28	needs	need	NOUN
fbem-28643	13	29	of	of	ADP
fbem-28643	13	30	the	the	DET
fbem-28643	13	31	target	target	NOUN
fbem-28643	13	32	customers	customer	NOUN
fbem-28643	13	33	,	,	PUNCT
fbem-28643	13	34	how	how	SCONJ
fbem-28643	13	35	to	to	PART
fbem-28643	13	36	choose	choose	VERB
fbem-28643	13	37	the	the	DET
fbem-28643	13	38	most	most	ADV
fbem-28643	13	39	effective	effective	ADJ
fbem-28643	13	40	communication	communication	NOUN
fbem-28643	13	41	channels	channel	NOUN
fbem-28643	13	42	,	,	PUNCT
fbem-28643	13	43	and	and	CCONJ
fbem-28643	13	44	how	how	SCONJ
fbem-28643	13	45	to	to	PART
fbem-28643	13	46	continuously	continuously	ADV
fbem-28643	13	47	maintain	maintain	VERB
fbem-28643	13	48	the	the	DET
fbem-28643	13	49	product	product	NOUN
fbem-28643	13	50	's	's	PART
fbem-28643	13	51	attractiveness	attractiveness	NOUN
fbem-28643	13	52	and	and	CCONJ
fbem-28643	13	53	market	market	NOUN
fbem-28643	13	54	share	share	NOUN
fbem-28643	13	55	amidst	amidst	ADP
fbem-28643	13	56	the	the	DET
fbem-28643	13	57	fierce	fierce	ADJ
fbem-28643	13	58	market	market	NOUN
fbem-28643	13	59	competition	competition	NOUN
fbem-28643	13	60	.	.	PUNCT
fbem-28643	14	1	with	with	ADP
fbem-28643	14	2	the	the	DET
fbem-28643	14	3	continuous	continuous	ADJ
fbem-28643	14	4	evolution	evolution	NOUN
fbem-28643	14	5	of	of	ADP
fbem-28643	14	6	consumer	consumer	NOUN
fbem-28643	14	7	behavior	behavior	NOUN
fbem-28643	14	8	and	and	CCONJ
fbem-28643	14	9	the	the	DET
fbem-28643	14	10	increasing	increase	VERB
fbem-28643	14	11	complexity	complexity	NOUN
fbem-28643	14	12	of	of	ADP
fbem-28643	14	13	the	the	DET
fbem-28643	14	14	market	market	NOUN
fbem-28643	14	15	environment	environment	NOUN
fbem-28643	14	16	,	,	PUNCT
fbem-28643	14	17	traditional	traditional	ADJ
fbem-28643	14	18	marketing	marketing	NOUN
fbem-28643	14	19	methods	method	NOUN
fbem-28643	14	20	can	can	AUX
fbem-28643	14	21	no	no	ADV
fbem-28643	14	22	longer	long	ADV
fbem-28643	14	23	fully	fully	ADV
fbem-28643	14	24	adapt	adapt	VERB
fbem-28643	14	25	to	to	ADP
fbem-28643	14	26	the	the	DET
fbem-28643	14	27	needs	need	NOUN
fbem-28643	14	28	of	of	ADP
fbem-28643	14	29	the	the	DET
fbem-28643	14	30	modern	modern	ADJ
fbem-28643	14	31	market	market	NOUN
fbem-28643	14	32	.	.	PUNCT
fbem-28643	15	1	therefore	therefore	ADV
fbem-28643	15	2	,	,	PUNCT
fbem-28643	15	3	when	when	SCONJ
fbem-28643	15	4	marketing	market	VERB
fbem-28643	15	5	new	new	ADJ
fbem-28643	15	6	products	product	NOUN
fbem-28643	15	7	,	,	PUNCT
fbem-28643	15	8	companies	company	NOUN
fbem-28643	15	9	must	must	AUX
fbem-28643	15	10	incorporate	incorporate	VERB
fbem-28643	15	11	the	the	DET
fbem-28643	15	12	latest	late	ADJ
fbem-28643	15	13	market	market	NOUN
fbem-28643	15	14	trends	trend	NOUN
fbem-28643	15	15	and	and	CCONJ
fbem-28643	15	16	technological	technological	ADJ
fbem-28643	15	17	tools	tool	NOUN
fbem-28643	15	18	,	,	PUNCT
fbem-28643	15	19	such	such	ADJ
fbem-28643	15	20	as	as	ADP
fbem-28643	15	21	big	big	ADJ
fbem-28643	15	22	data	datum	NOUN
fbem-28643	15	23	analytics	analytic	NOUN
fbem-28643	15	24	,	,	PUNCT
fbem-28643	15	25	social	social	ADJ
fbem-28643	15	26	media	medium	NOUN
fbem-28643	15	27	marketing	marketing	NOUN
fbem-28643	15	28	,	,	PUNCT
fbem-28643	15	29	and	and	CCONJ
fbem-28643	15	30	content	content	NOUN
fbem-28643	15	31	marketing	marketing	NOUN
fbem-28643	15	32	,	,	PUNCT
fbem-28643	15	33	in	in	ADP
fbem-28643	15	34	order	order	NOUN
fbem-28643	15	35	to	to	PART
fbem-28643	15	36	enhance	enhance	VERB
fbem-28643	15	37	the	the	DET
fbem-28643	15	38	precision	precision	NOUN
fbem-28643	15	39	and	and	CCONJ
fbem-28643	15	40	effectiveness	effectiveness	NOUN
fbem-28643	15	41	of	of	ADP
fbem-28643	15	42	their	their	PRON
fbem-28643	15	43	marketing	marketing	NOUN
fbem-28643	15	44	strategies	strategy	NOUN
fbem-28643	15	45	.	.	PUNCT
fbem-28643	16	1	in	in	ADP
fbem-28643	16	2	addition	addition	NOUN
fbem-28643	16	3	,	,	PUNCT
fbem-28643	16	4	the	the	DET
fbem-28643	16	5	focus	focus	NOUN
fbem-28643	16	6	of	of	ADP
fbem-28643	16	7	the	the	DET
fbem-28643	16	8	marketing	marketing	NOUN
fbem-28643	16	9	strategy	strategy	NOUN
fbem-28643	16	10	should	should	AUX
fbem-28643	16	11	be	be	AUX
fbem-28643	16	12	adjusted	adjust	VERB
fbem-28643	16	13	at	at	ADP
fbem-28643	16	14	different	different	ADJ
fbem-28643	16	15	stages	stage	NOUN
fbem-28643	16	16	of	of	ADP
fbem-28643	16	17	the	the	DET
fbem-28643	16	18	product	product	NOUN
fbem-28643	16	19	lifecycle	lifecycle	NOUN
fbem-28643	16	20	to	to	PART
fbem-28643	16	21	ensure	ensure	VERB
fbem-28643	16	22	that	that	SCONJ
fbem-28643	16	23	the	the	DET
fbem-28643	16	24	product	product	NOUN
fbem-28643	16	25	can	can	AUX
fbem-28643	16	26	enter	enter	VERB
fbem-28643	16	27	the	the	DET
fbem-28643	16	28	market	market	NOUN
fbem-28643	16	29	smoothly	smoothly	ADV
fbem-28643	16	30	,	,	PUNCT
fbem-28643	16	31	realize	realize	VERB
fbem-28643	16	32	growth	growth	NOUN
fbem-28643	16	33	,	,	PUNCT
fbem-28643	16	34	and	and	CCONJ
fbem-28643	16	35	maintain	maintain	VERB
fbem-28643	16	36	its	its	PRON
fbem-28643	16	37	competitive	competitive	ADJ
fbem-28643	16	38	advantage	advantage	NOUN
fbem-28643	16	39	during	during	ADP
fbem-28643	16	40	the	the	DET
fbem-28643	16	41	maturity	maturity	NOUN
fbem-28643	16	42	period	period	NOUN
fbem-28643	16	43	.	.	PUNCT
fbem-28643	17	1	by	by	ADP
fbem-28643	17	2	systematically	systematically	ADV
fbem-28643	17	3	analyzing	analyze	VERB
fbem-28643	17	4	the	the	DET
fbem-28643	17	5	core	core	ADJ
fbem-28643	17	6	elements	element	NOUN
fbem-28643	17	7	of	of	ADP
fbem-28643	17	8	new	new	ADJ
fbem-28643	17	9	product	product	NOUN
fbem-28643	17	10	marketing	marketing	NOUN
fbem-28643	17	11	strategy	strategy	NOUN
fbem-28643	17	12	,	,	PUNCT
fbem-28643	17	13	this	this	DET
fbem-28643	17	14	dissertation	dissertation	NOUN
fbem-28643	17	15	will	will	AUX
fbem-28643	17	16	discuss	discuss	VERB
fbem-28643	17	17	how	how	SCONJ
fbem-28643	17	18	enterprises	enterprise	NOUN
fbem-28643	17	19	can	can	AUX
fbem-28643	17	20	maximize	maximize	VERB
fbem-28643	17	21	the	the	DET
fbem-28643	17	22	market	market	NOUN
fbem-28643	17	23	impact	impact	NOUN
fbem-28643	17	24	of	of	ADP
fbem-28643	17	25	new	new	ADJ
fbem-28643	17	26	products	product	NOUN
fbem-28643	17	27	in	in	ADP
fbem-28643	17	28	the	the	DET
fbem-28643	17	29	current	current	ADJ
fbem-28643	17	30	environment	environment	NOUN
fbem-28643	17	31	through	through	ADP
fbem-28643	17	32	scientific	scientific	ADJ
fbem-28643	17	33	market	market	NOUN
fbem-28643	17	34	research	research	NOUN
fbem-28643	17	35	,	,	PUNCT
fbem-28643	17	36	precise	precise	ADJ
fbem-28643	17	37	market	market	NOUN
fbem-28643	17	38	positioning	positioning	NOUN
fbem-28643	17	39	,	,	PUNCT
fbem-28643	17	40	diversified	diversify	VERB
fbem-28643	17	41	promotion	promotion	NOUN
fbem-28643	17	42	channels	channel	NOUN
fbem-28643	17	43	and	and	CCONJ
fbem-28643	17	44	flexible	flexible	ADJ
fbem-28643	17	45	pricing	pricing	NOUN
fbem-28643	17	46	strategies	strategy	NOUN
fbem-28643	17	47	.	.	PUNCT
fbem-28643	18	1	by	by	ADP
fbem-28643	18	2	combining	combine	VERB
fbem-28643	18	3	practical	practical	ADJ
fbem-28643	18	4	cases	case	NOUN
fbem-28643	18	5	,	,	PUNCT
fbem-28643	18	6	this	this	DET
fbem-28643	18	7	thesis	thesis	NOUN
fbem-28643	18	8	not	not	PART
fbem-28643	18	9	only	only	ADV
fbem-28643	18	10	aims	aim	VERB
fbem-28643	18	11	to	to	PART
fbem-28643	18	12	reveal	reveal	VERB
fbem-28643	18	13	the	the	DET
fbem-28643	18	14	key	key	ADJ
fbem-28643	18	15	elements	element	NOUN
fbem-28643	18	16	of	of	ADP
fbem-28643	18	17	successful	successful	ADJ
fbem-28643	18	18	marketing	marketing	NOUN
fbem-28643	18	19	strategies	strategy	NOUN
fbem-28643	18	20	,	,	PUNCT
fbem-28643	18	21	but	but	CCONJ
fbem-28643	18	22	also	also	ADV
fbem-28643	18	23	provides	provide	VERB
fbem-28643	18	24	valuable	valuable	ADJ
fbem-28643	18	25	theoretical	theoretical	ADJ
fbem-28643	18	26	guidance	guidance	NOUN
fbem-28643	18	27	and	and	CCONJ
fbem-28643	18	28	practical	practical	ADJ
fbem-28643	18	29	suggestions	suggestion	NOUN
fbem-28643	18	30	for	for	ADP
fbem-28643	18	31	enterprises	enterprise	NOUN
fbem-28643	18	32	in	in	ADP
fbem-28643	18	33	formulating	formulate	VERB
fbem-28643	18	34	new	new	ADJ
fbem-28643	18	35	product	product	NOUN
fbem-28643	18	36	promotion	promotion	NOUN
fbem-28643	18	37	plans	plan	NOUN
fbem-28643	18	38	.	.	PUNCT
fbem-28643	19	1	2	2	X
fbem-28643	19	2	.	.	X
fbem-28643	19	3	literature	literature	NOUN
fbem-28643	19	4	review	review	NOUN
fbem-28643	19	5	of	of	ADP
fbem-28643	19	6	the	the	DET
fbem-28643	19	7	state	state	NOUN
fbem-28643	19	8	of	of	ADP
fbem-28643	19	9	research	research	NOUN
fbem-28643	19	10	in	in	ADP
fbem-28643	19	11	international	international	ADJ
fbem-28643	19	12	markets	market	NOUN
fbem-28643	19	13	,	,	PUNCT
fbem-28643	19	14	firms	firm	NOUN
fbem-28643	19	15	focus	focus	VERB
fbem-28643	19	16	on	on	ADP
fbem-28643	19	17	how	how	SCONJ
fbem-28643	19	18	to	to	PART
fbem-28643	19	19	create	create	VERB
fbem-28643	19	20	competitive	competitive	ADJ
fbem-28643	19	21	advantage	advantage	NOUN
fbem-28643	19	22	through	through	ADP
fbem-28643	19	23	market	market	NOUN
fbem-28643	19	24	positioning	positioning	NOUN
fbem-28643	19	25	.	.	PUNCT
fbem-28643	20	1	researchers	researcher	NOUN
fbem-28643	20	2	focus	focus	VERB
fbem-28643	20	3	on	on	ADP
fbem-28643	20	4	how	how	SCONJ
fbem-28643	20	5	to	to	PART
fbem-28643	20	6	best	well	ADV
fbem-28643	20	7	position	position	VERB
fbem-28643	20	8	new	new	ADJ
fbem-28643	20	9	products	product	NOUN
fbem-28643	20	10	in	in	ADP
fbem-28643	20	11	different	different	ADJ
fbem-28643	20	12	countries	country	NOUN
fbem-28643	20	13	and	and	CCONJ
fbem-28643	20	14	cultures	culture	NOUN
fbem-28643	20	15	and	and	CCONJ
fbem-28643	20	16	how	how	SCONJ
fbem-28643	20	17	to	to	PART
fbem-28643	20	18	utilize	utilize	VERB
fbem-28643	20	19	national	national	ADJ
fbem-28643	20	20	characteristics	characteristic	NOUN
fbem-28643	20	21	to	to	PART
fbem-28643	20	22	promote	promote	VERB
fbem-28643	20	23	products	product	NOUN
fbem-28643	20	24	.	.	PUNCT
fbem-28643	21	1	and	and	CCONJ
fbem-28643	21	2	as	as	SCONJ
fbem-28643	21	3	technology	technology	NOUN
fbem-28643	21	4	becomes	become	VERB
fbem-28643	21	5	more	more	ADV
fbem-28643	21	6	advanced	advanced	ADJ
fbem-28643	21	7	,	,	PUNCT
fbem-28643	21	8	the	the	DET
fbem-28643	21	9	digital	digital	ADJ
fbem-28643	21	10	age	age	NOUN
fbem-28643	21	11	is	be	AUX
fbem-28643	21	12	leading	lead	VERB
fbem-28643	21	13	to	to	ADP
fbem-28643	21	14	increased	increase	VERB
fbem-28643	21	15	globalization	globalization	NOUN
fbem-28643	21	16	.	.	PUNCT
fbem-28643	22	1	countries	country	NOUN
fbem-28643	22	2	can	can	AUX
fbem-28643	22	3	increase	increase	VERB
fbem-28643	22	4	awareness	awareness	NOUN
fbem-28643	22	5	and	and	CCONJ
fbem-28643	22	6	sales	sale	NOUN
fbem-28643	22	7	of	of	ADP
fbem-28643	22	8	new	new	ADJ
fbem-28643	22	9	products	product	NOUN
fbem-28643	22	10	by	by	ADP
fbem-28643	22	11	examining	examine	VERB
fbem-28643	22	12	how	how	SCONJ
fbem-28643	22	13	to	to	PART
fbem-28643	22	14	maximize	maximize	VERB
fbem-28643	22	15	the	the	DET
fbem-28643	22	16	use	use	NOUN
fbem-28643	22	17	of	of	ADP
fbem-28643	22	18	advertising	advertising	NOUN
fbem-28643	22	19	on	on	ADP
fbem-28643	22	20	social	social	ADJ
fbem-28643	22	21	media	medium	NOUN
fbem-28643	22	22	.	.	PUNCT
fbem-28643	23	1	scholars	scholar	NOUN
fbem-28643	23	2	believe	believe	VERB
fbem-28643	23	3	that	that	SCONJ
fbem-28643	23	4	the	the	DET
fbem-28643	23	5	first	first	ADJ
fbem-28643	23	6	step	step	NOUN
fbem-28643	23	7	in	in	ADP
fbem-28643	23	8	successfully	successfully	ADV
fbem-28643	23	9	launching	launch	VERB
fbem-28643	23	10	a	a	DET
fbem-28643	23	11	new	new	ADJ
fbem-28643	23	12	product	product	NOUN
fbem-28643	23	13	in	in	ADP
fbem-28643	23	14	the	the	DET
fbem-28643	23	15	digital	digital	ADJ
fbem-28643	23	16	age	age	NOUN
fbem-28643	23	17	is	be	AUX
fbem-28643	23	18	pinpointing	pinpoint	VERB
fbem-28643	23	19	the	the	DET
fbem-28643	23	20	target	target	NOUN
fbem-28643	23	21	market	market	NOUN
fbem-28643	23	22	.	.	PUNCT
fbem-28643	24	1	this	this	PRON
fbem-28643	24	2	involves	involve	VERB
fbem-28643	24	3	not	not	PART
fbem-28643	24	4	only	only	ADV
fbem-28643	24	5	conducting	conduct	VERB
fbem-28643	24	6	in	in	ADP
fbem-28643	24	7	-	-	PUNCT
fbem-28643	24	8	depth	depth	NOUN
fbem-28643	24	9	research	research	NOUN
fbem-28643	24	10	on	on	ADP
fbem-28643	24	11	potential	potential	ADJ
fbem-28643	24	12	users	user	NOUN
fbem-28643	24	13	,	,	PUNCT
fbem-28643	24	14	but	but	CCONJ
fbem-28643	24	15	also	also	ADV
fbem-28643	24	16	understanding	understand	VERB
fbem-28643	24	17	their	their	PRON
fbem-28643	24	18	needs	need	NOUN
fbem-28643	24	19	,	,	PUNCT
fbem-28643	24	20	preferences	preference	NOUN
fbem-28643	24	21	,	,	PUNCT
fbem-28643	24	22	and	and	CCONJ
fbem-28643	24	23	buying	buy	VERB
fbem-28643	24	24	behavior	behavior	NOUN
fbem-28643	24	25	.	.	PUNCT
fbem-28643	25	1	by	by	ADP
fbem-28643	25	2	identifying	identify	VERB
fbem-28643	25	3	a	a	DET
fbem-28643	25	4	product	product	NOUN
fbem-28643	25	5	's	's	PART
fbem-28643	25	6	selling	selling	NOUN
fbem-28643	25	7	points	point	NOUN
fbem-28643	25	8	and	and	CCONJ
fbem-28643	25	9	targeting	target	VERB
fbem-28643	25	10	its	its	PRON
fbem-28643	25	11	promotional	promotional	ADJ
fbem-28643	25	12	marketing	marketing	NOUN
fbem-28643	25	13	,	,	PUNCT
fbem-28643	25	14	companies	company	NOUN
fbem-28643	25	15	are	be	AUX
fbem-28643	25	16	able	able	ADJ
fbem-28643	25	17	to	to	PART
fbem-28643	25	18	develop	develop	VERB
fbem-28643	25	19	a	a	DET
fbem-28643	25	20	targeted	target	VERB
fbem-28643	25	21	market	market	NOUN
fbem-28643	25	22	;	;	PUNCT
fbem-28643	25	23	effectively	effectively	ADV
fbem-28643	25	24	attracting	attract	VERB
fbem-28643	25	25	and	and	CCONJ
fbem-28643	25	26	retaining	retain	VERB
fbem-28643	25	27	a	a	DET
fbem-28643	25	28	targeted	target	VERB
fbem-28643	25	29	user	user	NOUN
fbem-28643	25	30	base	base	NOUN
fbem-28643	25	31	.	.	PUNCT
fbem-28643	26	1	and	and	CCONJ
fbem-28643	26	2	in	in	ADP
fbem-28643	26	3	the	the	DET
fbem-28643	26	4	publicity	publicity	NOUN
fbem-28643	26	5	and	and	CCONJ
fbem-28643	26	6	marketing	marketing	NOUN
fbem-28643	26	7	at	at	ADP
fbem-28643	26	8	the	the	DET
fbem-28643	26	9	same	same	ADJ
fbem-28643	26	10	time	time	NOUN
fbem-28643	26	11	can	can	AUX
fbem-28643	26	12	also	also	ADV
fbem-28643	26	13	subconsciously	subconsciously	ADV
fbem-28643	26	14	establish	establish	VERB
fbem-28643	26	15	brand	brand	NOUN
fbem-28643	26	16	awareness	awareness	NOUN
fbem-28643	26	17	;	;	PUNCT
fbem-28643	26	18	enterprises	enterprise	NOUN
fbem-28643	26	19	can	can	AUX
fbem-28643	26	20	not	not	PART
fbem-28643	26	21	only	only	ADV
fbem-28643	26	22	enhance	enhance	VERB
fbem-28643	26	23	the	the	DET
fbem-28643	26	24	brand	brand	NOUN
fbem-28643	26	25	image	image	NOUN
fbem-28643	26	26	can	can	AUX
fbem-28643	26	27	also	also	ADV
fbem-28643	26	28	provide	provide	VERB
fbem-28643	26	29	market	market	NOUN
fbem-28643	26	30	influence	influence	NOUN
fbem-28643	26	31	.	.	PUNCT
fbem-28643	27	1	enterprises	enterprise	NOUN
fbem-28643	27	2	need	need	VERB
fbem-28643	27	3	to	to	PART
fbem-28643	27	4	increase	increase	VERB
fbem-28643	27	5	market	market	NOUN
fbem-28643	27	6	coverage	coverage	NOUN
fbem-28643	27	7	and	and	CCONJ
fbem-28643	27	8	brand	brand	NOUN
fbem-28643	27	9	awareness	awareness	NOUN
fbem-28643	27	10	of	of	ADP
fbem-28643	27	11	their	their	PRON
fbem-28643	27	12	products	product	NOUN
fbem-28643	27	13	through	through	ADP
fbem-28643	27	14	various	various	ADJ
fbem-28643	27	15	communication	communication	NOUN
fbem-28643	27	16	channels	channel	NOUN
fbem-28643	27	17	.	.	PUNCT
fbem-28643	28	1	building	build	VERB
fbem-28643	28	2	brand	brand	NOUN
fbem-28643	28	3	image	image	NOUN
fbem-28643	28	4	and	and	CCONJ
fbem-28643	28	5	increasing	increase	VERB
fbem-28643	28	6	user	user	NOUN
fbem-28643	28	7	engagement	engagement	NOUN
fbem-28643	28	8	is	be	AUX
fbem-28643	28	9	more	more	ADV
fbem-28643	28	10	efficient	efficient	ADJ
fbem-28643	28	11	and	and	CCONJ
fbem-28643	28	12	effective	effective	ADJ
fbem-28643	28	13	when	when	SCONJ
fbem-28643	28	14	attractive	attractive	ADJ
fbem-28643	28	15	marketing	marketing	NOUN
fbem-28643	28	16	messages	message	NOUN
fbem-28643	28	17	and	and	CCONJ
fbem-28643	28	18	ideas	idea	NOUN
fbem-28643	28	19	are	be	AUX
fbem-28643	28	20	developed	develop	VERB
fbem-28643	28	21	.	.	PUNCT
fbem-28643	29	1	for	for	ADP
fbem-28643	29	2	example	example	NOUN
fbem-28643	29	3	,	,	PUNCT
fbem-28643	29	4	dr	dr	PROPN
fbem-28643	29	5	.	.	PROPN
fbem-28643	29	6	johansson	johansson	PROPN
fbem-28643	29	7	,	,	PUNCT
fbem-28643	29	8	and	and	CCONJ
fbem-28643	29	9	yip	yip	PROPN
fbem-28643	29	10	,	,	PUNCT
fbem-28643	29	11	g.	g.	PROPN
fbem-28643	29	12	s.	s.	PROPN
fbem-28643	29	13	examine	examine	VERB
fbem-28643	29	14	the	the	DET
fbem-28643	29	15	strategies	strategy	NOUN
fbem-28643	29	16	of	of	ADP
fbem-28643	29	17	firms	firm	NOUN
fbem-28643	29	18	to	to	PART
fbem-28643	29	19	exploit	exploit	VERB
fbem-28643	29	20	the	the	DET
fbem-28643	29	21	potential	potential	NOUN
fbem-28643	29	22	of	of	ADP
fbem-28643	29	23	globalization	globalization	NOUN
fbem-28643	29	24	in	in	ADP
fbem-28643	29	25	the	the	DET
fbem-28643	29	26	global	global	ADJ
fbem-28643	29	27	marketplace	marketplace	NOUN
fbem-28643	29	28	[	[	X
fbem-28643	29	29	1	1	NUM
fbem-28643	29	30	]	]	PUNCT
fbem-28643	29	31	.	.	PUNCT
fbem-28643	30	1	and	and	CCONJ
fbem-28643	30	2	dr	dr	PROPN
fbem-28643	30	3	.	.	PROPN
fbem-28643	30	4	smith	smith	PROPN
fbem-28643	30	5	,	,	PUNCT
fbem-28643	30	6	a.	a.	PROPN
fbem-28643	30	7	n.	n.	PROPN
fbem-28643	30	8	,	,	PUNCT
fbem-28643	30	9	fischer	fischer	PROPN
fbem-28643	30	10	,	,	PUNCT
fbem-28643	30	11	e.	e.	PROPN
fbem-28643	30	12	,	,	PUNCT
fbem-28643	30	13	&	&	CCONJ
fbem-28643	30	14	dr	dr	PROPN
fbem-28643	30	15	.	.	PROPN
fbem-28643	30	16	yongjian	yongjian	PROPN
fbem-28643	30	17	,	,	PUNCT
fbem-28643	30	18	c.	c.	PROPN
fbem-28643	30	19	which	which	PRON
fbem-28643	30	20	examines	examine	VERB
fbem-28643	30	21	differences	difference	NOUN
fbem-28643	30	22	in	in	ADP
fbem-28643	30	23	usergenerated	usergenerated	ADJ
fbem-28643	30	24	brand	brand	NOUN
fbem-28643	30	25	-	-	PUNCT
fbem-28643	30	26	related	relate	VERB
fbem-28643	30	27	content	content	NOUN
fbem-28643	30	28	across	across	ADP
fbem-28643	30	29	social	social	ADJ
fbem-28643	30	30	media	medium	NOUN
fbem-28643	30	31	platforms	platform	NOUN
fbem-28643	31	1	[	[	X
fbem-28643	31	2	2	2	NUM
fbem-28643	31	3	]	]	PUNCT
fbem-28643	31	4	.	.	PUNCT
fbem-28643	32	1	the	the	DET
fbem-28643	32	2	same	same	ADJ
fbem-28643	32	3	is	be	AUX
fbem-28643	32	4	true	true	ADJ
fbem-28643	32	5	for	for	ADP
fbem-28643	32	6	new	new	ADJ
fbem-28643	32	7	albums	album	NOUN
fbem-28643	32	8	by	by	ADP
fbem-28643	32	9	male	male	ADJ
fbem-28643	32	10	and	and	CCONJ
fbem-28643	32	11	female	female	ADJ
fbem-28643	32	12	groups	group	NOUN
fbem-28643	32	13	.	.	PUNCT
fbem-28643	33	1	and	and	CCONJ
fbem-28643	33	2	international	international	ADJ
fbem-28643	33	3	companies	company	NOUN
fbem-28643	33	4	can	can	AUX
fbem-28643	33	5	adjust	adjust	VERB
fbem-28643	33	6	their	their	PRON
fbem-28643	33	7	marketing	marketing	NOUN
fbem-28643	33	8	strategies	strategy	NOUN
fbem-28643	33	9	for	for	ADP
fbem-28643	33	10	new	new	ADJ
fbem-28643	33	11	products	product	NOUN
fbem-28643	33	12	even	even	ADV
fbem-28643	33	13	after	after	ADP
fbem-28643	33	14	understanding	understand	VERB
fbem-28643	33	15	the	the	DET
fbem-28643	33	16	cultural	cultural	ADJ
fbem-28643	33	17	background	background	NOUN
fbem-28643	33	18	of	of	ADP
fbem-28643	33	19	each	each	DET
fbem-28643	33	20	country	country	NOUN
fbem-28643	33	21	and	and	CCONJ
fbem-28643	33	22	the	the	DET
fbem-28643	33	23	different	different	ADJ
fbem-28643	33	24	needs	need	NOUN
fbem-28643	33	25	of	of	ADP
fbem-28643	33	26	consumers	consumer	NOUN
fbem-28643	33	27	in	in	ADP
fbem-28643	33	28	each	each	DET
fbem-28643	33	29	country	country	NOUN
fbem-28643	33	30	.	.	PUNCT
fbem-28643	34	1	domestic	domestic	ADJ
fbem-28643	34	2	research	research	NOUN
fbem-28643	34	3	focuses	focus	VERB
fbem-28643	34	4	on	on	ADP
fbem-28643	34	5	meeting	meet	VERB
fbem-28643	34	6	the	the	DET
fbem-28643	34	7	diverse	diverse	ADJ
fbem-28643	34	8	needs	need	NOUN
fbem-28643	34	9	of	of	ADP
fbem-28643	34	10	most	most	ADJ
fbem-28643	34	11	consumers	consumer	NOUN
fbem-28643	34	12	and	and	CCONJ
fbem-28643	34	13	how	how	SCONJ
fbem-28643	34	14	to	to	PART
fbem-28643	34	15	better	well	ADV
fbem-28643	34	16	segment	segment	VERB
fbem-28643	34	17	the	the	DET
fbem-28643	34	18	market	market	NOUN
fbem-28643	34	19	.	.	PUNCT
fbem-28643	35	1	dr	dr	PROPN
fbem-28643	35	2	.	.	PROPN
fbem-28643	35	3	397	397	NUM
fbem-28643	35	4	deng	deng	PROPN
fbem-28643	35	5	zhaoji	zhaoji	PROPN
fbem-28643	35	6	’s	’s	PART
fbem-28643	35	7	paper	paper	NOUN
fbem-28643	35	8	studies	study	NOUN
fbem-28643	35	9	the	the	DET
fbem-28643	35	10	strategies	strategy	NOUN
fbem-28643	35	11	of	of	ADP
fbem-28643	35	12	chinese	chinese	ADJ
fbem-28643	35	13	enterprises	enterprise	NOUN
fbem-28643	35	14	in	in	ADP
fbem-28643	35	15	market	market	NOUN
fbem-28643	35	16	positioning	positioning	NOUN
fbem-28643	35	17	and	and	CCONJ
fbem-28643	35	18	innovation	innovation	NOUN
fbem-28643	35	19	,	,	PUNCT
fbem-28643	35	20	especially	especially	ADV
fbem-28643	35	21	applied	apply	VERB
fbem-28643	35	22	to	to	ADP
fbem-28643	35	23	new	new	ADJ
fbem-28643	35	24	products	product	NOUN
fbem-28643	35	25	[	[	X
fbem-28643	35	26	3	3	NUM
fbem-28643	35	27	]	]	PUNCT
fbem-28643	35	28	.	.	PUNCT
fbem-28643	36	1	and	and	CCONJ
fbem-28643	36	2	the	the	DET
fbem-28643	36	3	researchers	researcher	NOUN
fbem-28643	36	4	of	of	ADP
fbem-28643	36	5	domestic	domestic	ADJ
fbem-28643	36	6	enterprises	enterprise	NOUN
fbem-28643	36	7	will	will	AUX
fbem-28643	36	8	pay	pay	VERB
fbem-28643	36	9	attention	attention	NOUN
fbem-28643	36	10	to	to	ADP
fbem-28643	36	11	how	how	SCONJ
fbem-28643	36	12	branding	branding	NOUN
fbem-28643	36	13	is	be	AUX
fbem-28643	36	14	influenced	influence	VERB
fbem-28643	36	15	by	by	ADP
fbem-28643	36	16	chinese	chinese	ADJ
fbem-28643	36	17	culture	culture	NOUN
fbem-28643	36	18	and	and	CCONJ
fbem-28643	36	19	values	value	NOUN
fbem-28643	36	20	and	and	CCONJ
fbem-28643	36	21	domestic	domestic	ADJ
fbem-28643	36	22	enterprises	enterprise	NOUN
fbem-28643	36	23	will	will	AUX
fbem-28643	36	24	increase	increase	VERB
fbem-28643	36	25	brand	brand	NOUN
fbem-28643	36	26	awareness	awareness	NOUN
fbem-28643	36	27	through	through	ADP
fbem-28643	36	28	cultural	cultural	ADJ
fbem-28643	36	29	elements	element	NOUN
fbem-28643	36	30	.	.	PUNCT
fbem-28643	37	1	moreover	moreover	ADV
fbem-28643	37	2	,	,	PUNCT
fbem-28643	37	3	china	china	PROPN
fbem-28643	37	4	's	's	PART
fbem-28643	37	5	e	e	PROPN
fbem-28643	37	6	-	-	NOUN
fbem-28643	37	7	commerce	commerce	NOUN
fbem-28643	37	8	industry	industry	NOUN
fbem-28643	37	9	has	have	AUX
fbem-28643	37	10	been	be	AUX
fbem-28643	37	11	developing	develop	VERB
fbem-28643	37	12	rapidly	rapidly	ADV
fbem-28643	37	13	in	in	ADP
fbem-28643	37	14	recent	recent	ADJ
fbem-28643	37	15	years	year	NOUN
fbem-28643	37	16	,	,	PUNCT
fbem-28643	37	17	and	and	CCONJ
fbem-28643	37	18	the	the	DET
fbem-28643	37	19	research	research	NOUN
fbem-28643	37	20	focuses	focus	VERB
fbem-28643	37	21	more	more	ADJ
fbem-28643	37	22	on	on	ADP
fbem-28643	37	23	the	the	DET
fbem-28643	37	24	promotion	promotion	NOUN
fbem-28643	37	25	strategy	strategy	NOUN
fbem-28643	37	26	of	of	ADP
fbem-28643	37	27	new	new	ADJ
fbem-28643	37	28	products	product	NOUN
fbem-28643	37	29	on	on	ADP
fbem-28643	37	30	e	e	NOUN
fbem-28643	37	31	-	-	NOUN
fbem-28643	37	32	commerce	commerce	NOUN
fbem-28643	37	33	platforms	platform	NOUN
fbem-28643	37	34	.	.	PUNCT
fbem-28643	38	1	dr.gao	dr.gao	NOUN
fbem-28643	38	2	,	,	PUNCT
fbem-28643	38	3	q.	q.	PROPN
fbem-28643	38	4	l.	l.	PROPN
fbem-28643	38	5	,	,	PUNCT
fbem-28643	38	6	and	and	CCONJ
fbem-28643	38	7	dr	dr	PROPN
fbem-28643	38	8	.	.	PROPN
fbem-28643	38	9	shen	shen	PROPN
fbem-28643	38	10	,	,	PUNCT
fbem-28643	38	11	y.	y.	PROPN
fbem-28643	38	12	focus	focus	VERB
fbem-28643	38	13	on	on	ADP
fbem-28643	38	14	how	how	SCONJ
fbem-28643	38	15	chinese	chinese	ADJ
fbem-28643	38	16	enterprises	enterprise	NOUN
fbem-28643	38	17	promote	promote	VERB
fbem-28643	38	18	new	new	ADJ
fbem-28643	38	19	products	product	NOUN
fbem-28643	38	20	with	with	ADP
fbem-28643	38	21	the	the	DET
fbem-28643	38	22	help	help	NOUN
fbem-28643	38	23	of	of	ADP
fbem-28643	38	24	new	new	ADJ
fbem-28643	38	25	media	medium	NOUN
fbem-28643	38	26	in	in	ADP
fbem-28643	38	27	the	the	DET
fbem-28643	38	28	digital	digital	ADJ
fbem-28643	38	29	era	era	NOUN
fbem-28643	38	30	[	[	X
fbem-28643	38	31	4	4	NUM
fbem-28643	38	32	]	]	PUNCT
fbem-28643	38	33	.	.	PUNCT
fbem-28643	39	1	there	there	PRON
fbem-28643	39	2	is	be	VERB
fbem-28643	39	3	another	another	DET
fbem-28643	39	4	paper	paper	NOUN
fbem-28643	39	5	,	,	PUNCT
fbem-28643	39	6	dr	dr	PROPN
fbem-28643	39	7	.	.	PROPN
fbem-28643	39	8	chen	chen	PROPN
fbem-28643	39	9	yan	yan	PROPN
fbem-28643	39	10	,	,	PUNCT
fbem-28643	39	11	liu	liu	PROPN
fbem-28643	39	12	ping	ping	PROPN
fbem-28643	39	13	,	,	PUNCT
fbem-28643	39	14	the	the	DET
fbem-28643	39	15	impact	impact	NOUN
fbem-28643	39	16	of	of	ADP
fbem-28643	39	17	china	china	PROPN
fbem-28643	39	18	's	's	PART
fbem-28643	39	19	e	e	PROPN
fbem-28643	39	20	-	-	PROPN
fbem-28643	39	21	commerce	commerce	NOUN
fbem-28643	39	22	environment	environment	NOUN
fbem-28643	39	23	on	on	ADP
fbem-28643	39	24	new	new	ADJ
fbem-28643	39	25	product	product	NOUN
fbem-28643	39	26	marketing	marketing	NOUN
fbem-28643	39	27	strategies	strategy	NOUN
fbem-28643	39	28	was	be	AUX
fbem-28643	39	29	studied	study	VERB
fbem-28643	39	30	[	[	PUNCT
fbem-28643	39	31	5	5	NUM
fbem-28643	39	32	]	]	PUNCT
fbem-28643	39	33	.	.	PUNCT
fbem-28643	40	1	in	in	ADP
fbem-28643	40	2	the	the	DET
fbem-28643	40	3	socialized	socialized	ADJ
fbem-28643	40	4	environment	environment	NOUN
fbem-28643	40	5	,	,	PUNCT
fbem-28643	40	6	the	the	DET
fbem-28643	40	7	researchers	researcher	NOUN
fbem-28643	40	8	studied	study	VERB
fbem-28643	40	9	how	how	SCONJ
fbem-28643	40	10	consumers	consumer	NOUN
fbem-28643	40	11	influence	influence	VERB
fbem-28643	40	12	the	the	DET
fbem-28643	40	13	market	market	NOUN
fbem-28643	40	14	performance	performance	NOUN
fbem-28643	40	15	of	of	ADP
fbem-28643	40	16	new	new	ADJ
fbem-28643	40	17	products	product	NOUN
fbem-28643	40	18	through	through	ADP
fbem-28643	40	19	word	word	NOUN
fbem-28643	40	20	-	-	PUNCT
fbem-28643	40	21	of	of	ADP
fbem-28643	40	22	-	-	PUNCT
fbem-28643	40	23	mouth	mouth	NOUN
fbem-28643	40	24	(	(	PUNCT
fbem-28643	40	25	wom	wom	NOUN
fbem-28643	40	26	)	)	PUNCT
fbem-28643	40	27	communication	communication	NOUN
fbem-28643	40	28	,	,	PUNCT
fbem-28643	40	29	and	and	CCONJ
fbem-28643	40	30	explored	explore	VERB
fbem-28643	40	31	how	how	SCONJ
fbem-28643	40	32	companies	company	NOUN
fbem-28643	40	33	can	can	AUX
fbem-28643	40	34	guide	guide	VERB
fbem-28643	40	35	positive	positive	ADJ
fbem-28643	40	36	wom	wom	NOUN
fbem-28643	40	37	communication	communication	NOUN
fbem-28643	40	38	.	.	PUNCT
fbem-28643	41	1	these	these	DET
fbem-28643	41	2	research	research	NOUN
fbem-28643	41	3	directions	direction	NOUN
fbem-28643	41	4	aim	aim	VERB
fbem-28643	41	5	to	to	PART
fbem-28643	41	6	help	help	VERB
fbem-28643	41	7	companies	company	NOUN
fbem-28643	41	8	better	well	ADV
fbem-28643	41	9	understand	understand	VERB
fbem-28643	41	10	and	and	CCONJ
fbem-28643	41	11	address	address	VERB
fbem-28643	41	12	the	the	DET
fbem-28643	41	13	challenges	challenge	NOUN
fbem-28643	41	14	of	of	ADP
fbem-28643	41	15	marketing	market	VERB
fbem-28643	41	16	new	new	ADJ
fbem-28643	41	17	products	product	NOUN
fbem-28643	41	18	under	under	ADP
fbem-28643	41	19	different	different	ADJ
fbem-28643	41	20	market	market	NOUN
fbem-28643	41	21	conditions	condition	NOUN
fbem-28643	41	22	,	,	PUNCT
fbem-28643	41	23	as	as	ADV
fbem-28643	41	24	well	well	ADV
fbem-28643	41	25	as	as	ADP
fbem-28643	41	26	develop	develop	VERB
fbem-28643	41	27	more	more	ADV
fbem-28643	41	28	innovative	innovative	ADJ
fbem-28643	41	29	and	and	CCONJ
fbem-28643	41	30	adaptive	adaptive	ADJ
fbem-28643	41	31	strategies	strategy	NOUN
fbem-28643	41	32	.	.	PUNCT
fbem-28643	42	1	in	in	ADP
fbem-28643	42	2	the	the	DET
fbem-28643	42	3	future	future	NOUN
fbem-28643	42	4	,	,	PUNCT
fbem-28643	42	5	as	as	SCONJ
fbem-28643	42	6	the	the	DET
fbem-28643	42	7	market	market	NOUN
fbem-28643	42	8	and	and	CCONJ
fbem-28643	42	9	technology	technology	NOUN
fbem-28643	42	10	continue	continue	VERB
fbem-28643	42	11	to	to	PART
fbem-28643	42	12	evolve	evolve	VERB
fbem-28643	42	13	,	,	PUNCT
fbem-28643	42	14	researchers	researcher	NOUN
fbem-28643	42	15	may	may	AUX
fbem-28643	42	16	further	far	ADV
fbem-28643	42	17	focus	focus	VERB
fbem-28643	42	18	on	on	ADP
fbem-28643	42	19	the	the	DET
fbem-28643	42	20	study	study	NOUN
fbem-28643	42	21	of	of	ADP
fbem-28643	42	22	new	new	ADJ
fbem-28643	42	23	product	product	NOUN
fbem-28643	42	24	marketing	marketing	NOUN
fbem-28643	42	25	strategies	strategy	NOUN
fbem-28643	42	26	in	in	ADP
fbem-28643	42	27	terms	term	NOUN
fbem-28643	42	28	of	of	ADP
fbem-28643	42	29	digitalization	digitalization	NOUN
fbem-28643	42	30	,	,	PUNCT
fbem-28643	42	31	sustainability	sustainability	NOUN
fbem-28643	42	32	and	and	CCONJ
fbem-28643	42	33	globalization	globalization	NOUN
fbem-28643	42	34	.	.	PUNCT
fbem-28643	43	1	the	the	DET
fbem-28643	43	2	chinese	chinese	ADJ
fbem-28643	43	3	market	market	NOUN
fbem-28643	43	4	is	be	AUX
fbem-28643	43	5	highly	highly	ADV
fbem-28643	43	6	influenced	influence	VERB
fbem-28643	43	7	by	by	ADP
fbem-28643	43	8	government	government	NOUN
fbem-28643	43	9	policies	policy	NOUN
fbem-28643	43	10	and	and	CCONJ
fbem-28643	43	11	regulations	regulation	NOUN
fbem-28643	43	12	,	,	PUNCT
fbem-28643	43	13	so	so	SCONJ
fbem-28643	43	14	researchers	researcher	NOUN
fbem-28643	43	15	focus	focus	VERB
fbem-28643	43	16	on	on	ADP
fbem-28643	43	17	marketing	marketing	NOUN
fbem-28643	43	18	strategies	strategy	NOUN
fbem-28643	43	19	for	for	ADP
fbem-28643	43	20	new	new	ADJ
fbem-28643	43	21	products	product	NOUN
fbem-28643	43	22	within	within	ADP
fbem-28643	43	23	the	the	DET
fbem-28643	43	24	regulatory	regulatory	ADJ
fbem-28643	43	25	framework	framework	NOUN
fbem-28643	43	26	to	to	PART
fbem-28643	43	27	minimize	minimize	VERB
fbem-28643	43	28	potential	potential	ADJ
fbem-28643	43	29	legal	legal	ADJ
fbem-28643	43	30	risks	risk	NOUN
fbem-28643	43	31	,	,	PUNCT
fbem-28643	43	32	dr	dr	PROPN
fbem-28643	43	33	.	.	PROPN
fbem-28643	43	34	chen	chen	PROPN
fbem-28643	43	35	xi	xi	PROPN
fbem-28643	43	36	,	,	PUNCT
fbem-28643	43	37	jia	jia	PROPN
fbem-28643	43	38	xingfeng	xingfeng	PROPN
fbem-28643	43	39	.	.	PUNCT
fbem-28643	44	1	the	the	DET
fbem-28643	44	2	impact	impact	NOUN
fbem-28643	44	3	of	of	ADP
fbem-28643	44	4	corporate	corporate	ADJ
fbem-28643	44	5	social	social	ADJ
fbem-28643	44	6	responsibility	responsibility	NOUN
fbem-28643	44	7	on	on	ADP
fbem-28643	44	8	new	new	ADJ
fbem-28643	44	9	product	product	NOUN
fbem-28643	44	10	marketing	marketing	NOUN
fbem-28643	44	11	is	be	AUX
fbem-28643	44	12	studied	study	VERB
fbem-28643	44	13	[	[	PUNCT
fbem-28643	44	14	6	6	NUM
fbem-28643	44	15	]	]	PUNCT
fbem-28643	44	16	.	.	PUNCT
fbem-28643	45	1	on	on	ADP
fbem-28643	45	2	practicing	practice	VERB
fbem-28643	45	3	problem	problem	NOUN
fbem-28643	45	4	solving	solving	NOUN
fbem-28643	45	5	and	and	CCONJ
fbem-28643	45	6	understanding	understand	VERB
fbem-28643	45	7	the	the	DET
fbem-28643	45	8	status	status	NOUN
fbem-28643	45	9	quo	quo	NOUN
fbem-28643	45	10	.	.	PUNCT
fbem-28643	46	1	scholars	scholar	NOUN
fbem-28643	46	2	believe	believe	VERB
fbem-28643	46	3	that	that	SCONJ
fbem-28643	46	4	first	first	ADV
fbem-28643	46	5	of	of	ADP
fbem-28643	46	6	all	all	PRON
fbem-28643	46	7	,	,	PUNCT
fbem-28643	46	8	market	market	NOUN
fbem-28643	46	9	research	research	NOUN
fbem-28643	46	10	can	can	AUX
fbem-28643	46	11	be	be	AUX
fbem-28643	46	12	adopted	adopt	VERB
fbem-28643	46	13	,	,	PUNCT
fbem-28643	46	14	field	field	NOUN
fbem-28643	46	15	research	research	NOUN
fbem-28643	46	16	to	to	PART
fbem-28643	46	17	conduct	conduct	VERB
fbem-28643	46	18	detailed	detailed	ADJ
fbem-28643	46	19	market	market	NOUN
fbem-28643	46	20	research	research	NOUN
fbem-28643	46	21	to	to	PART
fbem-28643	46	22	understand	understand	VERB
fbem-28643	46	23	the	the	DET
fbem-28643	46	24	size	size	NOUN
fbem-28643	46	25	of	of	ADP
fbem-28643	46	26	the	the	DET
fbem-28643	46	27	target	target	NOUN
fbem-28643	46	28	market	market	NOUN
fbem-28643	46	29	,	,	PUNCT
fbem-28643	46	30	growth	growth	NOUN
fbem-28643	46	31	trends	trend	NOUN
fbem-28643	46	32	,	,	PUNCT
fbem-28643	46	33	competitive	competitive	ADJ
fbem-28643	46	34	landscape	landscape	NOUN
fbem-28643	46	35	,	,	PUNCT
fbem-28643	46	36	target	target	NOUN
fbem-28643	46	37	customer	customer	NOUN
fbem-28643	46	38	characteristics	characteristic	NOUN
fbem-28643	46	39	,	,	PUNCT
fbem-28643	46	40	etc	etc	X
fbem-28643	46	41	.	.	X
fbem-28643	46	42	qualitative	qualitative	ADJ
fbem-28643	46	43	and	and	CCONJ
fbem-28643	46	44	quantitative	quantitative	ADJ
fbem-28643	46	45	methods	method	NOUN
fbem-28643	46	46	can	can	AUX
fbem-28643	46	47	be	be	AUX
fbem-28643	46	48	used	use	VERB
fbem-28643	46	49	,	,	PUNCT
fbem-28643	46	50	such	such	ADJ
fbem-28643	46	51	as	as	ADP
fbem-28643	46	52	interviews	interview	NOUN
fbem-28643	46	53	,	,	PUNCT
fbem-28643	46	54	questionnaires	questionnaire	NOUN
fbem-28643	46	55	,	,	PUNCT
fbem-28643	46	56	focus	focus	NOUN
fbem-28643	46	57	group	group	NOUN
fbem-28643	46	58	discussions	discussion	NOUN
fbem-28643	46	59	and	and	CCONJ
fbem-28643	46	60	so	so	ADV
fbem-28643	46	61	on	on	ADV
fbem-28643	46	62	.	.	PUNCT
fbem-28643	47	1	secondly	secondly	ADV
fbem-28643	47	2	,	,	PUNCT
fbem-28643	47	3	you	you	PRON
fbem-28643	47	4	can	can	AUX
fbem-28643	47	5	analyze	analyze	VERB
fbem-28643	47	6	the	the	DET
fbem-28643	47	7	relevant	relevant	ADJ
fbem-28643	47	8	marketing	marketing	NOUN
fbem-28643	47	9	analysis	analysis	NOUN
fbem-28643	47	10	of	of	ADP
fbem-28643	47	11	your	your	PRON
fbem-28643	47	12	competitors	competitor	NOUN
fbem-28643	47	13	to	to	PART
fbem-28643	47	14	analyze	analyze	VERB
fbem-28643	47	15	their	their	PRON
fbem-28643	47	16	product	product	NOUN
fbem-28643	47	17	positioning	positioning	NOUN
fbem-28643	47	18	,	,	PUNCT
fbem-28643	47	19	pricing	pricing	NOUN
fbem-28643	47	20	strategy	strategy	NOUN
fbem-28643	47	21	,	,	PUNCT
fbem-28643	47	22	market	market	NOUN
fbem-28643	47	23	share	share	NOUN
fbem-28643	47	24	,	,	PUNCT
fbem-28643	47	25	and	and	CCONJ
fbem-28643	47	26	other	other	ADJ
fbem-28643	47	27	key	key	ADJ
fbem-28643	47	28	success	success	NOUN
fbem-28643	47	29	factors	factor	NOUN
fbem-28643	47	30	.	.	PUNCT
fbem-28643	48	1	this	this	PRON
fbem-28643	48	2	can	can	AUX
fbem-28643	48	3	be	be	AUX
fbem-28643	48	4	done	do	VERB
fbem-28643	48	5	by	by	ADP
fbem-28643	48	6	studying	study	VERB
fbem-28643	48	7	the	the	DET
fbem-28643	48	8	competitors	competitor	NOUN
fbem-28643	48	9	'	'	PART
fbem-28643	48	10	official	official	ADJ
fbem-28643	48	11	reports	report	NOUN
fbem-28643	48	12	,	,	PUNCT
fbem-28643	48	13	news	news	NOUN
fbem-28643	48	14	,	,	PUNCT
fbem-28643	48	15	advertisements	advertisement	NOUN
fbem-28643	48	16	,	,	PUNCT
fbem-28643	48	17	and	and	CCONJ
fbem-28643	48	18	product	product	NOUN
fbem-28643	48	19	trials	trial	NOUN
fbem-28643	48	20	.	.	PUNCT
fbem-28643	49	1	the	the	DET
fbem-28643	49	2	team	team	NOUN
fbem-28643	49	3	can	can	AUX
fbem-28643	49	4	also	also	ADV
fbem-28643	49	5	use	use	VERB
fbem-28643	49	6	social	social	ADJ
fbem-28643	49	7	media	medium	NOUN
fbem-28643	49	8	monitoring	monitoring	NOUN
fbem-28643	49	9	to	to	PART
fbem-28643	49	10	understand	understand	VERB
fbem-28643	49	11	the	the	DET
fbem-28643	49	12	product	product	NOUN
fbem-28643	49	13	's	's	PART
fbem-28643	49	14	influence	influence	NOUN
fbem-28643	49	15	and	and	CCONJ
fbem-28643	49	16	word	word	NOUN
fbem-28643	49	17	-	-	PUNCT
fbem-28643	49	18	of	of	ADP
fbem-28643	49	19	-	-	PUNCT
fbem-28643	49	20	mouth	mouth	NOUN
fbem-28643	49	21	on	on	ADP
fbem-28643	49	22	social	social	ADJ
fbem-28643	49	23	media	medium	NOUN
fbem-28643	49	24	by	by	ADP
fbem-28643	49	25	monitoring	monitor	VERB
fbem-28643	49	26	discussions	discussion	NOUN
fbem-28643	49	27	and	and	CCONJ
fbem-28643	49	28	feedback	feedback	NOUN
fbem-28643	49	29	on	on	ADP
fbem-28643	49	30	social	social	ADJ
fbem-28643	49	31	media	medium	NOUN
fbem-28643	49	32	platforms	platform	NOUN
fbem-28643	49	33	.	.	PUNCT
fbem-28643	50	1	in	in	ADP
fbem-28643	50	2	order	order	NOUN
fbem-28643	50	3	to	to	PART
fbem-28643	50	4	apply	apply	VERB
fbem-28643	50	5	the	the	DET
fbem-28643	50	6	methods	method	NOUN
fbem-28643	50	7	mentioned	mention	VERB
fbem-28643	50	8	in	in	ADP
fbem-28643	50	9	this	this	DET
fbem-28643	50	10	paper	paper	NOUN
fbem-28643	50	11	,	,	PUNCT
fbem-28643	50	12	the	the	DET
fbem-28643	50	13	scholars	scholar	NOUN
fbem-28643	50	14	have	have	AUX
fbem-28643	50	15	developed	develop	VERB
fbem-28643	50	16	the	the	DET
fbem-28643	50	17	following	follow	VERB
fbem-28643	50	18	program	program	NOUN
fbem-28643	50	19	.	.	PUNCT
fbem-28643	51	1	regarding	regard	VERB
fbem-28643	51	2	the	the	DET
fbem-28643	51	3	market	market	NOUN
fbem-28643	51	4	research	research	NOUN
fbem-28643	51	5	,	,	PUNCT
fbem-28643	51	6	the	the	DET
fbem-28643	51	7	target	target	NOUN
fbem-28643	51	8	market	market	NOUN
fbem-28643	51	9	can	can	AUX
fbem-28643	51	10	be	be	AUX
fbem-28643	51	11	divided	divide	VERB
fbem-28643	51	12	into	into	ADP
fbem-28643	51	13	different	different	ADJ
fbem-28643	51	14	groups	group	NOUN
fbem-28643	51	15	and	and	CCONJ
fbem-28643	51	16	each	each	DET
fbem-28643	51	17	group	group	NOUN
fbem-28643	51	18	should	should	AUX
fbem-28643	51	19	have	have	VERB
fbem-28643	51	20	similar	similar	ADJ
fbem-28643	51	21	characteristics	characteristic	NOUN
fbem-28643	51	22	to	to	PART
fbem-28643	51	23	ensure	ensure	VERB
fbem-28643	51	24	the	the	DET
fbem-28643	51	25	comparability	comparability	NOUN
fbem-28643	51	26	of	of	ADP
fbem-28643	51	27	the	the	DET
fbem-28643	51	28	test	test	NOUN
fbem-28643	51	29	results	result	NOUN
fbem-28643	51	30	.	.	PUNCT
fbem-28643	52	1	for	for	ADP
fbem-28643	52	2	example	example	NOUN
fbem-28643	52	3	,	,	PUNCT
fbem-28643	52	4	the	the	DET
fbem-28643	52	5	groups	group	NOUN
fbem-28643	52	6	can	can	AUX
fbem-28643	52	7	be	be	AUX
fbem-28643	52	8	based	base	VERB
fbem-28643	52	9	on	on	ADP
fbem-28643	52	10	geographic	geographic	ADJ
fbem-28643	52	11	location	location	NOUN
fbem-28643	52	12	,	,	PUNCT
fbem-28643	52	13	age	age	NOUN
fbem-28643	52	14	group	group	NOUN
fbem-28643	52	15	,	,	PUNCT
fbem-28643	52	16	interests	interest	NOUN
fbem-28643	52	17	and	and	CCONJ
fbem-28643	52	18	so	so	ADV
fbem-28643	52	19	on	on	ADV
fbem-28643	52	20	.	.	PUNCT
fbem-28643	53	1	conduct	conduct	VERB
fbem-28643	53	2	promotional	promotional	ADJ
fbem-28643	53	3	activities	activity	NOUN
fbem-28643	53	4	such	such	ADJ
fbem-28643	53	5	as	as	ADP
fbem-28643	53	6	discounts	discount	NOUN
fbem-28643	53	7	,	,	PUNCT
fbem-28643	53	8	markdowns	markdown	NOUN
fbem-28643	53	9	,	,	PUNCT
fbem-28643	53	10	giveaways	giveaway	NOUN
fbem-28643	53	11	,	,	PUNCT
fbem-28643	53	12	etc	etc	X
fbem-28643	53	13	.	.	X
fbem-28643	53	14	in	in	ADP
fbem-28643	53	15	different	different	ADJ
fbem-28643	53	16	market	market	NOUN
fbem-28643	53	17	groups	group	NOUN
fbem-28643	53	18	.	.	PUNCT
fbem-28643	54	1	evaluate	evaluate	VERB
fbem-28643	54	2	the	the	DET
fbem-28643	54	3	impact	impact	NOUN
fbem-28643	54	4	of	of	ADP
fbem-28643	54	5	promotional	promotional	ADJ
fbem-28643	54	6	activities	activity	NOUN
fbem-28643	54	7	on	on	ADP
fbem-28643	54	8	sales	sale	NOUN
fbem-28643	54	9	growth	growth	NOUN
fbem-28643	54	10	.	.	PUNCT
fbem-28643	55	1	finally	finally	ADV
fbem-28643	55	2	,	,	PUNCT
fbem-28643	55	3	scholars	scholar	NOUN
fbem-28643	55	4	believe	believe	VERB
fbem-28643	55	5	that	that	SCONJ
fbem-28643	55	6	enterprise	enterprise	NOUN
fbem-28643	55	7	companies	company	NOUN
fbem-28643	55	8	,	,	PUNCT
fbem-28643	55	9	which	which	PRON
fbem-28643	55	10	are	be	AUX
fbem-28643	55	11	mainly	mainly	ADV
fbem-28643	55	12	general	general	ADJ
fbem-28643	55	13	consumers	consumer	NOUN
fbem-28643	55	14	,	,	PUNCT
fbem-28643	55	15	can	can	AUX
fbem-28643	55	16	collect	collect	VERB
fbem-28643	55	17	user	user	NOUN
fbem-28643	55	18	feedback	feedback	NOUN
fbem-28643	55	19	and	and	CCONJ
fbem-28643	55	20	thus	thus	ADV
fbem-28643	55	21	optimize	optimize	VERB
fbem-28643	55	22	their	their	PRON
fbem-28643	55	23	products	product	NOUN
fbem-28643	55	24	.	.	PUNCT
fbem-28643	56	1	in	in	ADP
fbem-28643	56	2	the	the	DET
fbem-28643	56	3	promotion	promotion	NOUN
fbem-28643	56	4	and	and	CCONJ
fbem-28643	56	5	development	development	NOUN
fbem-28643	56	6	of	of	ADP
fbem-28643	56	7	new	new	ADJ
fbem-28643	56	8	products	product	NOUN
fbem-28643	56	9	,	,	PUNCT
fbem-28643	56	10	cell	cell	NOUN
fbem-28643	56	11	phone	phone	NOUN
fbem-28643	56	12	user	user	NOUN
fbem-28643	56	13	feedback	feedback	NOUN
fbem-28643	56	14	and	and	CCONJ
fbem-28643	56	15	product	product	NOUN
fbem-28643	56	16	iteration	iteration	NOUN
fbem-28643	56	17	based	base	VERB
fbem-28643	56	18	on	on	ADP
fbem-28643	56	19	feedback	feedback	NOUN
fbem-28643	56	20	is	be	AUX
fbem-28643	56	21	important	important	ADJ
fbem-28643	56	22	.	.	PUNCT
fbem-28643	57	1	this	this	PRON
fbem-28643	57	2	not	not	PART
fbem-28643	57	3	only	only	ADV
fbem-28643	57	4	allows	allow	VERB
fbem-28643	57	5	companies	company	NOUN
fbem-28643	57	6	to	to	PART
fbem-28643	57	7	find	find	VERB
fbem-28643	57	8	problems	problem	NOUN
fbem-28643	57	9	in	in	ADP
fbem-28643	57	10	the	the	DET
fbem-28643	57	11	product	product	NOUN
fbem-28643	57	12	in	in	ADP
fbem-28643	57	13	a	a	DET
fbem-28643	57	14	timely	timely	ADJ
fbem-28643	57	15	manner	manner	NOUN
fbem-28643	57	16	,	,	PUNCT
fbem-28643	57	17	but	but	CCONJ
fbem-28643	57	18	also	also	ADV
fbem-28643	57	19	can	can	AUX
fbem-28643	57	20	continuously	continuously	ADV
fbem-28643	57	21	optimize	optimize	VERB
fbem-28643	57	22	the	the	DET
fbem-28643	57	23	product	product	NOUN
fbem-28643	57	24	features	feature	VERB
fbem-28643	57	25	;	;	PUNCT
fbem-28643	57	26	enhance	enhance	VERB
fbem-28643	57	27	the	the	DET
fbem-28643	57	28	user	user	NOUN
fbem-28643	57	29	experience	experience	NOUN
fbem-28643	57	30	.	.	PUNCT
fbem-28643	58	1	when	when	SCONJ
fbem-28643	58	2	receiving	receive	VERB
fbem-28643	58	3	user	user	NOUN
fbem-28643	58	4	feedback	feedback	NOUN
fbem-28643	58	5	,	,	PUNCT
fbem-28643	58	6	scholars	scholar	NOUN
fbem-28643	58	7	believe	believe	VERB
fbem-28643	58	8	that	that	SCONJ
fbem-28643	58	9	feedback	feedback	NOUN
fbem-28643	58	10	channels	channel	NOUN
fbem-28643	58	11	can	can	AUX
fbem-28643	58	12	be	be	AUX
fbem-28643	58	13	established	establish	VERB
fbem-28643	58	14	,	,	PUNCT
fbem-28643	58	15	such	such	ADJ
fbem-28643	58	16	as	as	ADP
fbem-28643	58	17	social	social	ADJ
fbem-28643	58	18	media	medium	NOUN
fbem-28643	58	19	and	and	CCONJ
fbem-28643	58	20	forum	forum	NOUN
fbem-28643	58	21	posts	post	NOUN
fbem-28643	58	22	.	.	PUNCT
fbem-28643	59	1	this	this	DET
fbem-28643	59	2	user	user	NOUN
fbem-28643	59	3	provides	provide	VERB
fbem-28643	59	4	a	a	DET
fbem-28643	59	5	convenient	convenient	ADJ
fbem-28643	59	6	and	and	CCONJ
fbem-28643	59	7	fast	fast	ADJ
fbem-28643	59	8	feedback	feedback	NOUN
fbem-28643	59	9	channel	channel	NOUN
fbem-28643	59	10	.	.	PUNCT
fbem-28643	60	1	collect	collect	VERB
fbem-28643	60	2	test	test	NOUN
fbem-28643	60	3	data	datum	NOUN
fbem-28643	60	4	regularly	regularly	ADV
fbem-28643	60	5	and	and	CCONJ
fbem-28643	60	6	provide	provide	VERB
fbem-28643	60	7	feedback	feedback	NOUN
fbem-28643	60	8	and	and	CCONJ
fbem-28643	60	9	adjustments	adjustment	NOUN
fbem-28643	60	10	based	base	VERB
fbem-28643	60	11	on	on	ADP
fbem-28643	60	12	the	the	DET
fbem-28643	60	13	data	datum	NOUN
fbem-28643	60	14	.	.	PUNCT
fbem-28643	61	1	optimize	optimize	VERB
fbem-28643	61	2	the	the	DET
fbem-28643	61	3	marketing	marketing	NOUN
fbem-28643	61	4	strategy	strategy	NOUN
fbem-28643	61	5	in	in	ADP
fbem-28643	61	6	time	time	NOUN
fbem-28643	61	7	to	to	PART
fbem-28643	61	8	improve	improve	VERB
fbem-28643	61	9	the	the	DET
fbem-28643	61	10	results	result	NOUN
fbem-28643	61	11	.	.	PUNCT
fbem-28643	62	1	finalize	finalize	VERB
fbem-28643	62	2	the	the	DET
fbem-28643	62	3	time	time	NOUN
fbem-28643	62	4	frame	frame	NOUN
fbem-28643	62	5	and	and	CCONJ
fbem-28643	62	6	sample	sample	NOUN
fbem-28643	62	7	size	size	NOUN
fbem-28643	62	8	of	of	ADP
fbem-28643	62	9	the	the	DET
fbem-28643	62	10	defined	define	VERB
fbem-28643	62	11	trial	trial	NOUN
fbem-28643	62	12	to	to	PART
fbem-28643	62	13	ensure	ensure	VERB
fbem-28643	62	14	that	that	SCONJ
fbem-28643	62	15	the	the	DET
fbem-28643	62	16	results	result	NOUN
fbem-28643	62	17	are	be	AUX
fbem-28643	62	18	statistically	statistically	ADV
fbem-28643	62	19	significant	significant	ADJ
fbem-28643	62	20	.	.	PUNCT
fbem-28643	63	1	through	through	ADP
fbem-28643	63	2	similar	similar	ADJ
fbem-28643	63	3	trials	trial	NOUN
fbem-28643	63	4	,	,	PUNCT
fbem-28643	63	5	companies	company	NOUN
fbem-28643	63	6	can	can	AUX
fbem-28643	63	7	gain	gain	VERB
fbem-28643	63	8	insights	insight	NOUN
fbem-28643	63	9	into	into	ADP
fbem-28643	63	10	the	the	DET
fbem-28643	63	11	impact	impact	NOUN
fbem-28643	63	12	of	of	ADP
fbem-28643	63	13	different	different	ADJ
fbem-28643	63	14	marketing	marketing	NOUN
fbem-28643	63	15	strategies	strategy	NOUN
fbem-28643	63	16	on	on	ADP
fbem-28643	63	17	product	product	NOUN
fbem-28643	63	18	sales	sale	NOUN
fbem-28643	63	19	and	and	CCONJ
fbem-28643	63	20	help	help	VERB
fbem-28643	63	21	optimize	optimize	VERB
fbem-28643	63	22	overall	overall	ADJ
fbem-28643	63	23	marketing	marketing	NOUN
fbem-28643	63	24	strategies	strategy	NOUN
fbem-28643	63	25	.	.	PUNCT
fbem-28643	64	1	3	3	X
fbem-28643	64	2	.	.	X
fbem-28643	64	3	the	the	DET
fbem-28643	64	4	role	role	NOUN
fbem-28643	64	5	of	of	ADP
fbem-28643	64	6	social	social	ADJ
fbem-28643	64	7	media	medium	NOUN
fbem-28643	64	8	in	in	ADP
fbem-28643	64	9	marketing	market	VERB
fbem-28643	64	10	new	new	ADJ
fbem-28643	64	11	products	product	NOUN
fbem-28643	64	12	social	social	ADJ
fbem-28643	64	13	media	medium	NOUN
fbem-28643	64	14	plays	play	VERB
fbem-28643	64	15	a	a	DET
fbem-28643	64	16	vital	vital	ADJ
fbem-28643	64	17	role	role	NOUN
fbem-28643	64	18	in	in	ADP
fbem-28643	64	19	the	the	DET
fbem-28643	64	20	marketing	marketing	NOUN
fbem-28643	64	21	of	of	ADP
fbem-28643	64	22	new	new	ADJ
fbem-28643	64	23	products	product	NOUN
fbem-28643	64	24	and	and	CCONJ
fbem-28643	64	25	has	have	AUX
fbem-28643	64	26	become	become	VERB
fbem-28643	64	27	a	a	DET
fbem-28643	64	28	key	key	ADJ
fbem-28643	64	29	platform	platform	NOUN
fbem-28643	64	30	for	for	ADP
fbem-28643	64	31	interaction	interaction	NOUN
fbem-28643	64	32	between	between	ADP
fbem-28643	64	33	companies	company	NOUN
fbem-28643	64	34	and	and	CCONJ
fbem-28643	64	35	consumers	consumer	NOUN
fbem-28643	64	36	.	.	PUNCT
fbem-28643	65	1	first	first	ADV
fbem-28643	65	2	,	,	PUNCT
fbem-28643	65	3	social	social	ADJ
fbem-28643	65	4	media	medium	NOUN
fbem-28643	65	5	provides	provide	VERB
fbem-28643	65	6	a	a	DET
fbem-28643	65	7	globalized	globalized	ADJ
fbem-28643	65	8	stage	stage	NOUN
fbem-28643	65	9	for	for	ADP
fbem-28643	65	10	brands	brand	NOUN
fbem-28643	65	11	.	.	PUNCT
fbem-28643	66	1	through	through	ADP
fbem-28643	66	2	platforms	platform	NOUN
fbem-28643	66	3	such	such	ADJ
fbem-28643	66	4	as	as	ADP
fbem-28643	66	5	facebook	facebook	PROPN
fbem-28643	66	6	,	,	PUNCT
fbem-28643	66	7	instagram	instagram	PROPN
fbem-28643	66	8	,	,	PUNCT
fbem-28643	66	9	and	and	CCONJ
fbem-28643	66	10	twitter	twitter	NOUN
fbem-28643	66	11	,	,	PUNCT
fbem-28643	66	12	companies	company	NOUN
fbem-28643	66	13	can	can	AUX
fbem-28643	66	14	quickly	quickly	ADV
fbem-28643	66	15	reach	reach	VERB
fbem-28643	66	16	a	a	DET
fbem-28643	66	17	wide	wide	ADJ
fbem-28643	66	18	range	range	NOUN
fbem-28643	66	19	of	of	ADP
fbem-28643	66	20	audiences	audience	NOUN
fbem-28643	66	21	,	,	PUNCT
fbem-28643	66	22	thus	thus	ADV
fbem-28643	66	23	increasing	increase	VERB
fbem-28643	66	24	product	product	NOUN
fbem-28643	66	25	exposure	exposure	NOUN
fbem-28643	66	26	.	.	PUNCT
fbem-28643	67	1	secondly	secondly	ADV
fbem-28643	67	2	,	,	PUNCT
fbem-28643	67	3	the	the	DET
fbem-28643	67	4	interactive	interactive	ADJ
fbem-28643	67	5	nature	nature	NOUN
fbem-28643	67	6	of	of	ADP
fbem-28643	67	7	social	social	ADJ
fbem-28643	67	8	media	medium	NOUN
fbem-28643	67	9	allows	allow	VERB
fbem-28643	67	10	brands	brand	NOUN
fbem-28643	67	11	to	to	PART
fbem-28643	67	12	build	build	VERB
fbem-28643	67	13	a	a	DET
fbem-28643	67	14	closer	close	ADJ
fbem-28643	67	15	connection	connection	NOUN
fbem-28643	67	16	with	with	ADP
fbem-28643	67	17	consumers	consumer	NOUN
fbem-28643	67	18	.	.	PUNCT
fbem-28643	68	1	not	not	PART
fbem-28643	68	2	only	only	ADV
fbem-28643	68	3	can	can	AUX
fbem-28643	68	4	consumers	consumer	NOUN
fbem-28643	68	5	express	express	VERB
fbem-28643	68	6	their	their	PRON
fbem-28643	68	7	opinions	opinion	NOUN
fbem-28643	68	8	and	and	CCONJ
fbem-28643	68	9	preferences	preference	NOUN
fbem-28643	68	10	by	by	ADP
fbem-28643	68	11	commenting	comment	VERB
fbem-28643	68	12	,	,	PUNCT
fbem-28643	68	13	liking	like	VERB
fbem-28643	68	14	and	and	CCONJ
fbem-28643	68	15	sharing	sharing	NOUN
fbem-28643	68	16	,	,	PUNCT
fbem-28643	68	17	but	but	CCONJ
fbem-28643	68	18	brands	brand	NOUN
fbem-28643	68	19	can	can	AUX
fbem-28643	68	20	also	also	ADV
fbem-28643	68	21	respond	respond	VERB
fbem-28643	68	22	in	in	ADP
fbem-28643	68	23	real	real	ADJ
fbem-28643	68	24	time	time	NOUN
fbem-28643	68	25	,	,	PUNCT
fbem-28643	68	26	increasing	increase	VERB
fbem-28643	68	27	consumer	consumer	NOUN
fbem-28643	68	28	engagement	engagement	NOUN
fbem-28643	68	29	and	and	CCONJ
fbem-28643	68	30	loyalty	loyalty	NOUN
fbem-28643	68	31	.	.	PUNCT
fbem-28643	69	1	in	in	ADP
fbem-28643	69	2	addition	addition	NOUN
fbem-28643	69	3	,	,	PUNCT
fbem-28643	69	4	social	social	ADJ
fbem-28643	69	5	media	medium	NOUN
fbem-28643	69	6	's	's	PART
fbem-28643	69	7	algorithms	algorithms	NOUN
fbem-28643	69	8	and	and	CCONJ
fbem-28643	69	9	data	datum	NOUN
fbem-28643	69	10	analytics	analytic	NOUN
fbem-28643	69	11	tools	tool	NOUN
fbem-28643	69	12	allow	allow	VERB
fbem-28643	69	13	companies	company	NOUN
fbem-28643	69	14	to	to	PART
fbem-28643	69	15	pinpoint	pinpoint	VERB
fbem-28643	69	16	their	their	PRON
fbem-28643	69	17	target	target	NOUN
fbem-28643	69	18	audience	audience	NOUN
fbem-28643	69	19	and	and	CCONJ
fbem-28643	69	20	implement	implement	VERB
fbem-28643	69	21	more	more	ADV
fbem-28643	69	22	effective	effective	ADJ
fbem-28643	69	23	personalized	personalized	ADJ
fbem-28643	69	24	marketing	marketing	NOUN
fbem-28643	69	25	strategies	strategy	NOUN
fbem-28643	69	26	.	.	PUNCT
fbem-28643	70	1	this	this	DET
fbem-28643	70	2	kind	kind	NOUN
fbem-28643	70	3	of	of	ADP
fbem-28643	70	4	precision	precision	NOUN
fbem-28643	70	5	marketing	marketing	NOUN
fbem-28643	70	6	can	can	AUX
fbem-28643	70	7	increase	increase	VERB
fbem-28643	70	8	the	the	DET
fbem-28643	70	9	conversion	conversion	NOUN
fbem-28643	70	10	rate	rate	NOUN
fbem-28643	70	11	of	of	ADP
fbem-28643	70	12	advertisements	advertisement	NOUN
fbem-28643	70	13	,	,	PUNCT
fbem-28643	70	14	reduce	reduce	VERB
fbem-28643	70	15	unnecessary	unnecessary	ADJ
fbem-28643	70	16	advertising	advertising	NOUN
fbem-28643	70	17	expenditures	expenditure	NOUN
fbem-28643	70	18	,	,	PUNCT
fbem-28643	70	19	and	and	CCONJ
fbem-28643	70	20	at	at	ADP
fbem-28643	70	21	the	the	DET
fbem-28643	70	22	same	same	ADJ
fbem-28643	70	23	time	time	NOUN
fbem-28643	70	24	better	well	ADV
fbem-28643	70	25	meet	meet	VERB
fbem-28643	70	26	the	the	DET
fbem-28643	70	27	personalized	personalize	VERB
fbem-28643	70	28	needs	need	NOUN
fbem-28643	70	29	of	of	ADP
fbem-28643	70	30	consumers	consumer	NOUN
fbem-28643	70	31	,	,	PUNCT
fbem-28643	70	32	thus	thus	ADV
fbem-28643	70	33	improving	improve	VERB
fbem-28643	70	34	the	the	DET
fbem-28643	70	35	competitiveness	competitiveness	NOUN
fbem-28643	70	36	of	of	ADP
fbem-28643	70	37	products	product	NOUN
fbem-28643	70	38	in	in	ADP
fbem-28643	70	39	the	the	DET
fbem-28643	70	40	market	market	NOUN
fbem-28643	70	41	.	.	PUNCT
fbem-28643	71	1	finally	finally	ADV
fbem-28643	71	2	,	,	PUNCT
fbem-28643	71	3	the	the	DET
fbem-28643	71	4	influence	influence	NOUN
fbem-28643	71	5	of	of	ADP
fbem-28643	71	6	social	social	ADJ
fbem-28643	71	7	media	medium	NOUN
fbem-28643	71	8	is	be	AUX
fbem-28643	71	9	also	also	ADV
fbem-28643	71	10	reflected	reflect	VERB
fbem-28643	71	11	in	in	ADP
fbem-28643	71	12	its	its	PRON
fbem-28643	71	13	“	"	PUNCT
fbem-28643	71	14	viral	viral	ADJ
fbem-28643	71	15	”	"	PUNCT
fbem-28643	71	16	characteristics	characteristic	NOUN
fbem-28643	71	17	.	.	PUNCT
fbem-28643	72	1	a	a	DET
fbem-28643	72	2	successful	successful	ADJ
fbem-28643	72	3	piece	piece	NOUN
fbem-28643	72	4	of	of	ADP
fbem-28643	72	5	marketing	marketing	NOUN
fbem-28643	72	6	content	content	NOUN
fbem-28643	72	7	can	can	AUX
fbem-28643	72	8	quickly	quickly	ADV
fbem-28643	72	9	become	become	VERB
fbem-28643	72	10	popular	popular	ADJ
fbem-28643	72	11	in	in	ADP
fbem-28643	72	12	a	a	DET
fbem-28643	72	13	short	short	ADJ
fbem-28643	72	14	period	period	NOUN
fbem-28643	72	15	of	of	ADP
fbem-28643	72	16	time	time	NOUN
fbem-28643	72	17	through	through	ADP
fbem-28643	72	18	the	the	DET
fbem-28643	72	19	spontaneous	spontaneous	ADJ
fbem-28643	72	20	dissemination	dissemination	NOUN
fbem-28643	72	21	of	of	ADP
fbem-28643	72	22	users	user	NOUN
fbem-28643	72	23	,	,	PUNCT
fbem-28643	72	24	resulting	result	VERB
fbem-28643	72	25	in	in	ADP
fbem-28643	72	26	a	a	DET
fbem-28643	72	27	huge	huge	ADJ
fbem-28643	72	28	brand	brand	NOUN
fbem-28643	72	29	effect	effect	NOUN
fbem-28643	72	30	and	and	CCONJ
fbem-28643	72	31	sales	sale	NOUN
fbem-28643	72	32	growth	growth	NOUN
fbem-28643	72	33	.	.	PUNCT
fbem-28643	73	1	therefore	therefore	ADV
fbem-28643	73	2	,	,	PUNCT
fbem-28643	73	3	in	in	ADP
fbem-28643	73	4	today	today	NOUN
fbem-28643	73	5	's	's	PART
fbem-28643	73	6	digital	digital	ADJ
fbem-28643	73	7	era	era	NOUN
fbem-28643	73	8	,	,	PUNCT
fbem-28643	73	9	social	social	ADJ
fbem-28643	73	10	media	medium	NOUN
fbem-28643	73	11	has	have	AUX
fbem-28643	73	12	become	become	VERB
fbem-28643	73	13	an	an	DET
fbem-28643	73	14	indispensable	indispensable	ADJ
fbem-28643	73	15	tool	tool	NOUN
fbem-28643	73	16	for	for	ADP
fbem-28643	73	17	new	new	ADJ
fbem-28643	73	18	product	product	NOUN
fbem-28643	73	19	marketing	marketing	NOUN
fbem-28643	73	20	,	,	PUNCT
fbem-28643	73	21	and	and	CCONJ
fbem-28643	73	22	its	its	PRON
fbem-28643	73	23	role	role	NOUN
fbem-28643	73	24	in	in	ADP
fbem-28643	73	25	brand	brand	NOUN
fbem-28643	73	26	promotion	promotion	NOUN
fbem-28643	73	27	,	,	PUNCT
fbem-28643	73	28	consumer	consumer	NOUN
fbem-28643	73	29	interaction	interaction	NOUN
fbem-28643	73	30	,	,	PUNCT
fbem-28643	73	31	market	market	NOUN
fbem-28643	73	32	analysis	analysis	NOUN
fbem-28643	73	33	and	and	CCONJ
fbem-28643	73	34	viral	viral	ADJ
fbem-28643	73	35	communication	communication	NOUN
fbem-28643	73	36	is	be	AUX
fbem-28643	73	37	irreplaceable	irreplaceable	ADJ
fbem-28643	73	38	.	.	PUNCT
fbem-28643	74	1	4	4	X
fbem-28643	74	2	.	.	X
fbem-28643	74	3	social	social	ADJ
fbem-28643	74	4	media	medium	NOUN
fbem-28643	74	5	application	application	NOUN
fbem-28643	74	6	suggestions	suggestion	NOUN
fbem-28643	74	7	for	for	ADP
fbem-28643	74	8	new	new	ADJ
fbem-28643	74	9	product	product	NOUN
fbem-28643	74	10	marketing	marketing	NOUN
fbem-28643	74	11	in	in	ADP
fbem-28643	74	12	today	today	NOUN
fbem-28643	74	13	's	's	PART
fbem-28643	74	14	digitized	digitize	VERB
fbem-28643	74	15	business	business	NOUN
fbem-28643	74	16	environment	environment	NOUN
fbem-28643	74	17	,	,	PUNCT
fbem-28643	74	18	social	social	ADJ
fbem-28643	74	19	media	medium	NOUN
fbem-28643	74	20	applications	application	NOUN
fbem-28643	74	21	have	have	AUX
fbem-28643	74	22	become	become	VERB
fbem-28643	74	23	an	an	DET
fbem-28643	74	24	integral	integral	ADJ
fbem-28643	74	25	part	part	NOUN
fbem-28643	74	26	of	of	ADP
fbem-28643	74	27	marketing	market	VERB
fbem-28643	74	28	new	new	ADJ
fbem-28643	74	29	products	product	NOUN
fbem-28643	74	30	.	.	PUNCT
fbem-28643	75	1	through	through	ADP
fbem-28643	75	2	social	social	ADJ
fbem-28643	75	3	media	medium	NOUN
fbem-28643	75	4	platforms	platform	NOUN
fbem-28643	75	5	,	,	PUNCT
fbem-28643	75	6	companies	company	NOUN
fbem-28643	75	7	are	be	AUX
fbem-28643	75	8	not	not	PART
fbem-28643	75	9	only	only	ADV
fbem-28643	75	10	able	able	ADJ
fbem-28643	75	11	to	to	PART
fbem-28643	75	12	quickly	quickly	ADV
fbem-28643	75	13	expand	expand	VERB
fbem-28643	75	14	their	their	PRON
fbem-28643	75	15	product	product	NOUN
fbem-28643	75	16	exposure	exposure	NOUN
fbem-28643	75	17	,	,	PUNCT
fbem-28643	75	18	but	but	CCONJ
fbem-28643	75	19	also	also	ADV
fbem-28643	75	20	build	build	VERB
fbem-28643	75	21	a	a	DET
fbem-28643	75	22	stronger	strong	ADJ
fbem-28643	75	23	connection	connection	NOUN
fbem-28643	75	24	with	with	ADP
fbem-28643	75	25	their	their	PRON
fbem-28643	75	26	target	target	NOUN
fbem-28643	75	27	audience	audience	NOUN
fbem-28643	75	28	.	.	PUNCT
fbem-28643	76	1	for	for	ADP
fbem-28643	76	2	starters	starter	NOUN
fbem-28643	76	3	,	,	PUNCT
fbem-28643	76	4	the	the	DET
fbem-28643	76	5	highly	highly	ADV
fbem-28643	76	6	interactive	interactive	ADJ
fbem-28643	76	7	nature	nature	NOUN
fbem-28643	76	8	of	of	ADP
fbem-28643	76	9	social	social	ADJ
fbem-28643	76	10	media	medium	NOUN
fbem-28643	76	11	allows	allow	VERB
fbem-28643	76	12	companies	company	NOUN
fbem-28643	76	13	to	to	PART
fbem-28643	76	14	reach	reach	VERB
fbem-28643	76	15	their	their	PRON
fbem-28643	76	16	target	target	NOUN
fbem-28643	76	17	consumers	consumer	NOUN
fbem-28643	76	18	directly	directly	ADV
fbem-28643	76	19	through	through	ADP
fbem-28643	76	20	precisely	precisely	ADV
fbem-28643	76	21	targeted	target	VERB
fbem-28643	76	22	advertising	advertising	NOUN
fbem-28643	76	23	and	and	CCONJ
fbem-28643	76	24	organic	organic	ADJ
fbem-28643	76	25	content	content	NOUN
fbem-28643	76	26	distribution	distribution	NOUN
fbem-28643	76	27	.	.	PUNCT
fbem-28643	77	1	this	this	DET
fbem-28643	77	2	advantage	advantage	NOUN
fbem-28643	77	3	of	of	ADP
fbem-28643	77	4	direct	direct	ADJ
fbem-28643	77	5	contact	contact	NOUN
fbem-28643	77	6	not	not	PART
fbem-28643	77	7	only	only	ADV
fbem-28643	77	8	contributes	contribute	VERB
fbem-28643	77	9	to	to	ADP
fbem-28643	77	10	brand	brand	NOUN
fbem-28643	77	11	awareness	awareness	NOUN
fbem-28643	77	12	,	,	PUNCT
fbem-28643	77	13	but	but	CCONJ
fbem-28643	77	14	also	also	ADV
fbem-28643	77	15	plays	play	VERB
fbem-28643	77	16	a	a	DET
fbem-28643	77	17	key	key	ADJ
fbem-28643	77	18	role	role	NOUN
fbem-28643	77	19	in	in	ADP
fbem-28643	77	20	the	the	DET
fbem-28643	77	21	consumer	consumer	NOUN
fbem-28643	77	22	's	's	PART
fbem-28643	77	23	purchasing	purchasing	NOUN
fbem-28643	77	24	decision	decision	NOUN
fbem-28643	77	25	process	process	NOUN
fbem-28643	77	26	.	.	PUNCT
fbem-28643	78	1	in	in	ADP
fbem-28643	78	2	addition	addition	NOUN
fbem-28643	78	3	,	,	PUNCT
fbem-28643	78	4	the	the	DET
fbem-28643	78	5	analytics	analytic	NOUN
fbem-28643	78	6	tools	tool	NOUN
fbem-28643	78	7	applied	apply	VERB
fbem-28643	78	8	by	by	ADP
fbem-28643	78	9	social	social	ADJ
fbem-28643	78	10	media	medium	NOUN
fbem-28643	78	11	allow	allow	VERB
fbem-28643	78	12	companies	company	NOUN
fbem-28643	78	13	to	to	PART
fbem-28643	78	14	track	track	VERB
fbem-28643	78	15	and	and	CCONJ
fbem-28643	78	16	evaluate	evaluate	VERB
fbem-28643	78	17	the	the	DET
fbem-28643	78	18	effectiveness	effectiveness	NOUN
fbem-28643	78	19	of	of	ADP
fbem-28643	78	20	their	their	PRON
fbem-28643	78	21	marketing	marketing	NOUN
fbem-28643	78	22	campaigns	campaign	NOUN
fbem-28643	78	23	in	in	ADP
fbem-28643	78	24	398	398	NUM
fbem-28643	78	25	real	real	ADJ
fbem-28643	78	26	time	time	NOUN
fbem-28643	78	27	and	and	CCONJ
fbem-28643	78	28	continuously	continuously	ADV
fbem-28643	78	29	optimize	optimize	VERB
fbem-28643	78	30	their	their	PRON
fbem-28643	78	31	marketing	marketing	NOUN
fbem-28643	78	32	strategies	strategy	NOUN
fbem-28643	78	33	through	through	ADP
fbem-28643	78	34	data	data	NOUN
fbem-28643	78	35	-	-	PUNCT
fbem-28643	78	36	driven	drive	VERB
fbem-28643	78	37	decision	decision	NOUN
fbem-28643	78	38	-	-	PUNCT
fbem-28643	78	39	making	making	NOUN
fbem-28643	78	40	.	.	PUNCT
fbem-28643	79	1	by	by	ADP
fbem-28643	79	2	using	use	VERB
fbem-28643	79	3	social	social	ADJ
fbem-28643	79	4	media	medium	NOUN
fbem-28643	79	5	,	,	PUNCT
fbem-28643	79	6	brands	brand	NOUN
fbem-28643	79	7	are	be	AUX
fbem-28643	79	8	able	able	ADJ
fbem-28643	79	9	to	to	PART
fbem-28643	79	10	increase	increase	VERB
fbem-28643	79	11	user	user	NOUN
fbem-28643	79	12	loyalty	loyalty	NOUN
fbem-28643	79	13	and	and	CCONJ
fbem-28643	79	14	customer	customer	NOUN
fbem-28643	79	15	lifetime	lifetime	NOUN
fbem-28643	79	16	value	value	NOUN
fbem-28643	79	17	through	through	ADP
fbem-28643	79	18	interaction	interaction	NOUN
fbem-28643	79	19	with	with	ADP
fbem-28643	79	20	users	user	NOUN
fbem-28643	79	21	and	and	CCONJ
fbem-28643	79	22	personalized	personalized	ADJ
fbem-28643	79	23	content	content	NOUN
fbem-28643	79	24	customization	customization	NOUN
fbem-28643	79	25	.	.	PUNCT
fbem-28643	80	1	at	at	ADP
fbem-28643	80	2	the	the	DET
fbem-28643	80	3	same	same	ADJ
fbem-28643	80	4	time	time	NOUN
fbem-28643	80	5	,	,	PUNCT
fbem-28643	80	6	by	by	ADP
fbem-28643	80	7	utilizing	utilize	VERB
fbem-28643	80	8	the	the	DET
fbem-28643	80	9	viral	viral	ADJ
fbem-28643	80	10	effect	effect	NOUN
fbem-28643	80	11	of	of	ADP
fbem-28643	80	12	social	social	ADJ
fbem-28643	80	13	media	medium	NOUN
fbem-28643	80	14	,	,	PUNCT
fbem-28643	80	15	companies	company	NOUN
fbem-28643	80	16	are	be	AUX
fbem-28643	80	17	able	able	ADJ
fbem-28643	80	18	to	to	PART
fbem-28643	80	19	rapidly	rapidly	ADV
fbem-28643	80	20	expand	expand	VERB
fbem-28643	80	21	their	their	PRON
fbem-28643	80	22	brand	brand	NOUN
fbem-28643	80	23	reach	reach	VERB
fbem-28643	80	24	and	and	CCONJ
fbem-28643	80	25	attract	attract	VERB
fbem-28643	80	26	potential	potential	ADJ
fbem-28643	80	27	customer	customer	NOUN
fbem-28643	80	28	groups	group	NOUN
fbem-28643	80	29	.	.	PUNCT
fbem-28643	81	1	this	this	DET
fbem-28643	81	2	communication	communication	NOUN
fbem-28643	81	3	effect	effect	NOUN
fbem-28643	81	4	is	be	AUX
fbem-28643	81	5	particularly	particularly	ADV
fbem-28643	81	6	applicable	applicable	ADJ
fbem-28643	81	7	to	to	ADP
fbem-28643	81	8	the	the	DET
fbem-28643	81	9	launch	launch	NOUN
fbem-28643	81	10	of	of	ADP
fbem-28643	81	11	new	new	ADJ
fbem-28643	81	12	products	product	NOUN
fbem-28643	81	13	,	,	PUNCT
fbem-28643	81	14	which	which	PRON
fbem-28643	81	15	often	often	ADV
fbem-28643	81	16	need	need	VERB
fbem-28643	81	17	to	to	PART
fbem-28643	81	18	quickly	quickly	ADV
fbem-28643	81	19	build	build	VERB
fbem-28643	81	20	market	market	NOUN
fbem-28643	81	21	awareness	awareness	NOUN
fbem-28643	81	22	and	and	CCONJ
fbem-28643	81	23	spread	spread	VERB
fbem-28643	81	24	rapidly	rapidly	ADV
fbem-28643	81	25	through	through	ADP
fbem-28643	81	26	the	the	DET
fbem-28643	81	27	sharing	sharing	NOUN
fbem-28643	81	28	and	and	CCONJ
fbem-28643	81	29	discussion	discussion	NOUN
fbem-28643	81	30	of	of	ADP
fbem-28643	81	31	social	social	ADJ
fbem-28643	81	32	media	medium	NOUN
fbem-28643	81	33	users	user	NOUN
fbem-28643	81	34	.	.	PUNCT
fbem-28643	82	1	in	in	ADP
fbem-28643	82	2	addition	addition	NOUN
fbem-28643	82	3	,	,	PUNCT
fbem-28643	82	4	social	social	ADJ
fbem-28643	82	5	media	medium	NOUN
fbem-28643	82	6	provides	provide	VERB
fbem-28643	82	7	a	a	DET
fbem-28643	82	8	channel	channel	NOUN
fbem-28643	82	9	for	for	ADP
fbem-28643	82	10	direct	direct	ADJ
fbem-28643	82	11	communication	communication	NOUN
fbem-28643	82	12	with	with	ADP
fbem-28643	82	13	users	user	NOUN
fbem-28643	82	14	,	,	PUNCT
fbem-28643	82	15	and	and	CCONJ
fbem-28643	82	16	companies	company	NOUN
fbem-28643	82	17	can	can	AUX
fbem-28643	82	18	listen	listen	VERB
fbem-28643	82	19	to	to	ADP
fbem-28643	82	20	user	user	NOUN
fbem-28643	82	21	feedback	feedback	NOUN
fbem-28643	82	22	to	to	PART
fbem-28643	82	23	adjust	adjust	VERB
fbem-28643	82	24	product	product	NOUN
fbem-28643	82	25	strategies	strategy	NOUN
fbem-28643	82	26	in	in	ADP
fbem-28643	82	27	a	a	DET
fbem-28643	82	28	timely	timely	ADJ
fbem-28643	82	29	manner	manner	NOUN
fbem-28643	82	30	,	,	PUNCT
fbem-28643	82	31	or	or	CCONJ
fbem-28643	82	32	even	even	ADV
fbem-28643	82	33	incorporate	incorporate	VERB
fbem-28643	82	34	consumer	consumer	NOUN
fbem-28643	82	35	opinions	opinion	NOUN
fbem-28643	82	36	during	during	ADP
fbem-28643	82	37	the	the	DET
fbem-28643	82	38	product	product	NOUN
fbem-28643	82	39	development	development	NOUN
fbem-28643	82	40	stage	stage	NOUN
fbem-28643	82	41	to	to	PART
fbem-28643	82	42	further	far	ADV
fbem-28643	82	43	enhance	enhance	VERB
fbem-28643	82	44	the	the	DET
fbem-28643	82	45	market	market	NOUN
fbem-28643	82	46	competitiveness	competitiveness	NOUN
fbem-28643	82	47	of	of	ADP
fbem-28643	82	48	their	their	PRON
fbem-28643	82	49	products	product	NOUN
fbem-28643	82	50	.	.	PUNCT
fbem-28643	83	1	therefore	therefore	ADV
fbem-28643	83	2	,	,	PUNCT
fbem-28643	83	3	making	make	VERB
fbem-28643	83	4	full	full	ADJ
fbem-28643	83	5	use	use	NOUN
fbem-28643	83	6	of	of	ADP
fbem-28643	83	7	social	social	ADJ
fbem-28643	83	8	media	medium	NOUN
fbem-28643	83	9	applications	application	NOUN
fbem-28643	83	10	in	in	ADP
fbem-28643	83	11	the	the	DET
fbem-28643	83	12	marketing	marketing	NOUN
fbem-28643	83	13	of	of	ADP
fbem-28643	83	14	new	new	ADJ
fbem-28643	83	15	products	product	NOUN
fbem-28643	83	16	is	be	AUX
fbem-28643	83	17	not	not	PART
fbem-28643	83	18	only	only	ADV
fbem-28643	83	19	a	a	DET
fbem-28643	83	20	key	key	ADJ
fbem-28643	83	21	step	step	NOUN
fbem-28643	83	22	to	to	PART
fbem-28643	83	23	achieve	achieve	VERB
fbem-28643	83	24	a	a	DET
fbem-28643	83	25	successful	successful	ADJ
fbem-28643	83	26	product	product	NOUN
fbem-28643	83	27	launch	launch	NOUN
fbem-28643	83	28	,	,	PUNCT
fbem-28643	83	29	but	but	CCONJ
fbem-28643	83	30	also	also	ADV
fbem-28643	83	31	a	a	DET
fbem-28643	83	32	strategic	strategic	ADJ
fbem-28643	83	33	part	part	NOUN
fbem-28643	83	34	of	of	ADP
fbem-28643	83	35	longterm	longterm	ADJ
fbem-28643	83	36	brand	brand	NOUN
fbem-28643	83	37	building	building	NOUN
fbem-28643	83	38	.	.	PUNCT
fbem-28643	84	1	5	5	X
fbem-28643	84	2	.	.	X
fbem-28643	84	3	conclusions	conclusion	NOUN
fbem-28643	84	4	and	and	CCONJ
fbem-28643	84	5	outlook	outlook	NOUN
fbem-28643	84	6	introducing	introduce	VERB
fbem-28643	84	7	innovative	innovative	ADJ
fbem-28643	84	8	elements	element	NOUN
fbem-28643	84	9	into	into	ADP
fbem-28643	84	10	the	the	DET
fbem-28643	84	11	analysis	analysis	NOUN
fbem-28643	84	12	of	of	ADP
fbem-28643	84	13	new	new	ADJ
fbem-28643	84	14	product	product	NOUN
fbem-28643	84	15	marketing	marketing	NOUN
fbem-28643	84	16	strategies	strategy	NOUN
fbem-28643	84	17	can	can	AUX
fbem-28643	84	18	make	make	VERB
fbem-28643	84	19	a	a	DET
fbem-28643	84	20	company	company	NOUN
fbem-28643	84	21	more	more	ADV
fbem-28643	84	22	competitive	competitive	ADJ
fbem-28643	84	23	,	,	PUNCT
fbem-28643	84	24	attract	attract	VERB
fbem-28643	84	25	target	target	NOUN
fbem-28643	84	26	customers	customer	NOUN
fbem-28643	84	27	and	and	CCONJ
fbem-28643	84	28	stand	stand	VERB
fbem-28643	84	29	out	out	ADP
fbem-28643	84	30	in	in	ADP
fbem-28643	84	31	the	the	DET
fbem-28643	84	32	market	market	NOUN
fbem-28643	84	33	.	.	PUNCT
fbem-28643	85	1	use	use	VERB
fbem-28643	85	2	big	big	ADJ
fbem-28643	85	3	data	datum	NOUN
fbem-28643	85	4	and	and	CCONJ
fbem-28643	85	5	artificial	artificial	ADJ
fbem-28643	85	6	intelligence	intelligence	NOUN
fbem-28643	85	7	technology	technology	NOUN
fbem-28643	85	8	to	to	PART
fbem-28643	85	9	analyze	analyze	VERB
fbem-28643	85	10	consumer	consumer	NOUN
fbem-28643	85	11	behavior	behavior	NOUN
fbem-28643	85	12	,	,	PUNCT
fbem-28643	85	13	trends	trend	NOUN
fbem-28643	85	14	and	and	CCONJ
fbem-28643	85	15	market	market	NOUN
fbem-28643	85	16	dynamics	dynamic	NOUN
fbem-28643	85	17	.	.	PUNCT
fbem-28643	86	1	by	by	ADP
fbem-28643	86	2	digging	dig	VERB
fbem-28643	86	3	deeper	deeply	ADV
fbem-28643	86	4	into	into	ADP
fbem-28643	86	5	the	the	DET
fbem-28643	86	6	data	datum	NOUN
fbem-28643	86	7	,	,	PUNCT
fbem-28643	86	8	companies	company	NOUN
fbem-28643	86	9	can	can	AUX
fbem-28643	86	10	understand	understand	VERB
fbem-28643	86	11	their	their	PRON
fbem-28643	86	12	target	target	NOUN
fbem-28643	86	13	market	market	NOUN
fbem-28643	86	14	more	more	ADV
fbem-28643	86	15	precisely	precisely	ADV
fbem-28643	86	16	and	and	CCONJ
fbem-28643	86	17	develop	develop	VERB
fbem-28643	86	18	more	more	ADV
fbem-28643	86	19	targeted	target	VERB
fbem-28643	86	20	marketing	marketing	NOUN
fbem-28643	86	21	strategies	strategy	NOUN
fbem-28643	86	22	.	.	PUNCT
fbem-28643	87	1	now	now	ADV
fbem-28643	87	2	that	that	SCONJ
fbem-28643	87	3	the	the	DET
fbem-28643	87	4	e	e	PROPN
fbem-28643	87	5	-	-	NOUN
fbem-28643	87	6	commerce	commerce	NOUN
fbem-28643	87	7	industry	industry	NOUN
fbem-28643	87	8	is	be	AUX
fbem-28643	87	9	on	on	ADP
fbem-28643	87	10	the	the	DET
fbem-28643	87	11	rise	rise	NOUN
fbem-28643	87	12	and	and	CCONJ
fbem-28643	87	13	short	short	ADJ
fbem-28643	87	14	videos	video	NOUN
fbem-28643	87	15	are	be	AUX
fbem-28643	87	16	becoming	become	VERB
fbem-28643	87	17	more	more	ADV
fbem-28643	87	18	and	and	CCONJ
fbem-28643	87	19	more	more	ADV
fbem-28643	87	20	developed	developed	ADJ
fbem-28643	87	21	,	,	PUNCT
fbem-28643	87	22	it	it	PRON
fbem-28643	87	23	is	be	AUX
fbem-28643	87	24	important	important	ADJ
fbem-28643	87	25	to	to	PART
fbem-28643	87	26	develop	develop	VERB
fbem-28643	87	27	innovative	innovative	ADJ
fbem-28643	87	28	social	social	ADJ
fbem-28643	87	29	media	medium	NOUN
fbem-28643	87	30	marketing	marketing	NOUN
fbem-28643	87	31	strategies	strategy	NOUN
fbem-28643	87	32	,	,	PUNCT
fbem-28643	87	33	such	such	ADJ
fbem-28643	87	34	as	as	ADP
fbem-28643	87	35	partnering	partner	VERB
fbem-28643	87	36	with	with	ADP
fbem-28643	87	37	opinion	opinion	NOUN
fbem-28643	87	38	leaders	leader	NOUN
fbem-28643	87	39	on	on	ADP
fbem-28643	87	40	social	social	ADJ
fbem-28643	87	41	media	medium	NOUN
fbem-28643	87	42	platforms	platform	NOUN
fbem-28643	87	43	and	and	CCONJ
fbem-28643	87	44	launching	launch	VERB
fbem-28643	87	45	interesting	interesting	ADJ
fbem-28643	87	46	challenges	challenge	NOUN
fbem-28643	87	47	or	or	CCONJ
fbem-28643	87	48	interactive	interactive	ADJ
fbem-28643	87	49	campaigns	campaign	NOUN
fbem-28643	87	50	to	to	PART
fbem-28643	87	51	get	get	VERB
fbem-28643	87	52	users	user	NOUN
fbem-28643	87	53	'	'	PART
fbem-28643	87	54	attention	attention	NOUN
fbem-28643	87	55	and	and	CCONJ
fbem-28643	87	56	engagement	engagement	NOUN
fbem-28643	87	57	.	.	PUNCT
fbem-28643	88	1	references	reference	NOUN
fbem-28643	88	2	[	[	X
fbem-28643	88	3	1	1	NUM
fbem-28643	88	4	]	]	X
fbem-28643	88	5	johansson	johansson	PROPN
fbem-28643	88	6	,	,	PUNCT
fbem-28643	88	7	j.	j.	PROPN
fbem-28643	88	8	k.	k.	PROPN
fbem-28643	88	9	,	,	PUNCT
fbem-28643	88	10	&	&	CCONJ
fbem-28643	88	11	yip	yip	PROPN
fbem-28643	88	12	,	,	PUNCT
fbem-28643	88	13	g.	g.	PROPN
fbem-28643	88	14	s.	s.	PROPN
fbem-28643	88	15	(	(	PUNCT
fbem-28643	88	16	1994	1994	NUM
fbem-28643	88	17	)	)	PUNCT
fbem-28643	88	18	.	.	PUNCT
fbem-28643	89	1	exploiting	exploit	VERB
fbem-28643	89	2	globalization	globalization	NOUN
fbem-28643	89	3	potential	potential	NOUN
fbem-28643	89	4	:	:	PUNCT
fbem-28643	89	5	u.s	u.s	PROPN
fbem-28643	89	6	.	.	PROPN
fbem-28643	89	7	and	and	CCONJ
fbem-28643	89	8	japanese	japanese	ADJ
fbem-28643	89	9	strategies	strategy	NOUN
fbem-28643	89	10	.	.	PUNCT
fbem-28643	90	1	international	international	ADJ
fbem-28643	90	2	business	business	NOUN
fbem-28643	90	3	review	review	NOUN
fbem-28643	90	4	,	,	PUNCT
fbem-28643	90	5	3	3	NUM
fbem-28643	90	6	-	-	SYM
fbem-28643	90	7	4	4	NUM
fbem-28643	90	8	.	.	PUNCT
fbem-28643	91	1	[	[	X
fbem-28643	91	2	2	2	NUM
fbem-28643	91	3	]	]	X
fbem-28643	91	4	smith	smith	PROPN
fbem-28643	91	5	,	,	PUNCT
fbem-28643	91	6	a.	a.	NOUN
fbem-28643	91	7	n.	n.	PROPN
fbem-28643	91	8	,	,	PUNCT
fbem-28643	91	9	fischer	fischer	PROPN
fbem-28643	91	10	,	,	PUNCT
fbem-28643	91	11	e.	e.	PROPN
fbem-28643	91	12	,	,	PUNCT
fbem-28643	91	13	&	&	CCONJ
fbem-28643	91	14	yongjian	yongjian	PROPN
fbem-28643	91	15	,	,	PUNCT
fbem-28643	91	16	c.	c.	PROPN
fbem-28643	91	17	(	(	PUNCT
fbem-28643	91	18	2012	2012	NUM
fbem-28643	91	19	)	)	PUNCT
fbem-28643	91	20	.	.	PUNCT
fbem-28643	92	1	how	how	SCONJ
fbem-28643	92	2	does	do	AUX
fbem-28643	92	3	brand	brand	NOUN
fbem-28643	92	4	-	-	PUNCT
fbem-28643	92	5	related	relate	VERB
fbem-28643	92	6	user	user	NOUN
fbem-28643	92	7	-	-	PUNCT
fbem-28643	92	8	generated	generate	VERB
fbem-28643	92	9	content	content	NOUN
fbem-28643	92	10	differ	differ	VERB
fbem-28643	92	11	across	across	ADP
fbem-28643	92	12	youtube	youtube	NOUN
fbem-28643	92	13	,	,	PUNCT
fbem-28643	92	14	facebook	facebook	NOUN
fbem-28643	92	15	,	,	PUNCT
fbem-28643	92	16	and	and	CCONJ
fbem-28643	92	17	twitter	twitter	NOUN
fbem-28643	92	18	?	?	PUNCT
fbem-28643	93	1	journal	journal	NOUN
fbem-28643	93	2	of	of	ADP
fbem-28643	93	3	interactive	interactive	ADJ
fbem-28643	93	4	marketing	marketing	NOUN
fbem-28643	93	5	,	,	PUNCT
fbem-28643	93	6	26(2	26(2	NUM
fbem-28643	93	7	)	)	PUNCT
fbem-28643	93	8	,	,	PUNCT
fbem-28643	93	9	102	102	NUM
fbem-28643	93	10	-	-	SYM
fbem-28643	93	11	113	113	NUM
fbem-28643	93	12	.	.	PUNCT
fbem-28643	94	1	[	[	X
fbem-28643	94	2	3	3	NUM
fbem-28643	94	3	]	]	X
fbem-28643	94	4	deng	deng	PROPN
fbem-28643	94	5	,	,	PUNCT
fbem-28643	94	6	z.	z.	PROPN
fbem-28643	94	7	(	(	PUNCT
fbem-28643	94	8	2009	2009	NUM
fbem-28643	94	9	)	)	PUNCT
fbem-28643	94	10	.	.	PUNCT
fbem-28643	95	1	a	a	DET
fbem-28643	95	2	study	study	NOUN
fbem-28643	95	3	of	of	ADP
fbem-28643	95	4	market	market	NOUN
fbem-28643	95	5	positioning	positioning	NOUN
fbem-28643	95	6	and	and	CCONJ
fbem-28643	95	7	innovation	innovation	NOUN
fbem-28643	95	8	strategies	strategy	NOUN
fbem-28643	95	9	for	for	ADP
fbem-28643	95	10	new	new	ADJ
fbem-28643	95	11	products	product	NOUN
fbem-28643	95	12	of	of	ADP
fbem-28643	95	13	chinese	chinese	ADJ
fbem-28643	95	14	enterprises	enterprise	NOUN
fbem-28643	95	15	.	.	PUNCT
fbem-28643	96	1	journal	journal	PROPN
fbem-28643	96	2	of	of	ADP
fbem-28643	96	3	business	business	NOUN
fbem-28643	96	4	strategy	strategy	NOUN
fbem-28643	96	5	,	,	PUNCT
fbem-28643	96	6	3	3	NUM
fbem-28643	96	7	-	-	SYM
fbem-28643	96	8	4	4	NUM
fbem-28643	96	9	.	.	PUNCT
fbem-28643	97	1	[	[	X
fbem-28643	97	2	4	4	NUM
fbem-28643	97	3	]	]	X
fbem-28643	97	4	gao	gao	PROPN
fbem-28643	97	5	,	,	PUNCT
fbem-28643	97	6	q.	q.	PROPN
fbem-28643	97	7	l.	l.	PROPN
fbem-28643	97	8	,	,	PUNCT
fbem-28643	97	9	&	&	CCONJ
fbem-28643	97	10	shen	shen	PROPN
fbem-28643	97	11	,	,	PUNCT
fbem-28643	97	12	y.	y.	PROPN
fbem-28643	97	13	(	(	PUNCT
fbem-28643	97	14	2014	2014	NUM
fbem-28643	97	15	)	)	PUNCT
fbem-28643	97	16	.	.	PUNCT
fbem-28643	98	1	a	a	DET
fbem-28643	98	2	study	study	NOUN
fbem-28643	98	3	on	on	ADP
fbem-28643	98	4	marketing	marketing	NOUN
fbem-28643	98	5	strategies	strategy	NOUN
fbem-28643	98	6	for	for	ADP
fbem-28643	98	7	new	new	ADJ
fbem-28643	98	8	products	product	NOUN
fbem-28643	98	9	of	of	ADP
fbem-28643	98	10	chinese	chinese	ADJ
fbem-28643	98	11	enterprises	enterprise	NOUN
fbem-28643	98	12	in	in	ADP
fbem-28643	98	13	the	the	DET
fbem-28643	98	14	context	context	NOUN
fbem-28643	98	15	of	of	ADP
fbem-28643	98	16	new	new	ADJ
fbem-28643	98	17	media	medium	NOUN
fbem-28643	98	18	.	.	PUNCT
fbem-28643	99	1	journal	journal	NOUN
fbem-28643	99	2	of	of	ADP
fbem-28643	99	3	marketing	marketing	NOUN
fbem-28643	99	4	and	and	CCONJ
fbem-28643	99	5	new	new	ADJ
fbem-28643	99	6	media	medium	NOUN
fbem-28643	99	7	,	,	PUNCT
fbem-28643	99	8	22(5	22(5	NOUN
fbem-28643	99	9	)	)	PUNCT
fbem-28643	99	10	,	,	PUNCT
fbem-28643	99	11	45	45	NUM
fbem-28643	99	12	-	-	SYM
fbem-28643	99	13	56	56	NUM
fbem-28643	99	14	.	.	PUNCT
fbem-28643	100	1	[	[	X
fbem-28643	100	2	5	5	NUM
fbem-28643	100	3	]	]	X
fbem-28643	100	4	chen	chen	PROPN
fbem-28643	100	5	,	,	PUNCT
fbem-28643	100	6	y.	y.	PROPN
fbem-28643	100	7	,	,	PUNCT
fbem-28643	100	8	&	&	CCONJ
fbem-28643	100	9	liu	liu	PROPN
fbem-28643	100	10	,	,	PUNCT
fbem-28643	100	11	p.	p.	NOUN
fbem-28643	100	12	(	(	PUNCT
fbem-28643	100	13	2018	2018	NUM
fbem-28643	100	14	)	)	PUNCT
fbem-28643	100	15	.	.	PUNCT
fbem-28643	101	1	a	a	DET
fbem-28643	101	2	study	study	NOUN
fbem-28643	101	3	on	on	ADP
fbem-28643	101	4	marketing	marketing	NOUN
fbem-28643	101	5	strategies	strategy	NOUN
fbem-28643	101	6	for	for	ADP
fbem-28643	101	7	new	new	ADJ
fbem-28643	101	8	products	product	NOUN
fbem-28643	101	9	in	in	ADP
fbem-28643	101	10	china	china	PROPN
fbem-28643	101	11	's	's	PART
fbem-28643	101	12	e	e	PROPN
fbem-28643	101	13	-	-	PROPN
fbem-28643	101	14	commerce	commerce	NOUN
fbem-28643	101	15	environment	environment	NOUN
fbem-28643	101	16	.	.	PUNCT
fbem-28643	102	1	journal	journal	PROPN
fbem-28643	102	2	of	of	ADP
fbem-28643	102	3	e	e	PROPN
fbem-28643	102	4	-	-	PROPN
fbem-28643	102	5	commerce	commerce	NOUN
fbem-28643	102	6	research	research	NOUN
fbem-28643	102	7	,	,	PUNCT
fbem-28643	102	8	18(3	18(3	NUM
fbem-28643	102	9	)	)	PUNCT
fbem-28643	102	10	,	,	PUNCT
fbem-28643	102	11	27	27	NUM
fbem-28643	102	12	-	-	SYM
fbem-28643	102	13	36	36	NUM
fbem-28643	102	14	.	.	PUNCT
fbem-28643	103	1	[	[	X
fbem-28643	103	2	6	6	NUM
fbem-28643	103	3	]	]	X
fbem-28643	103	4	chen	chen	PROPN
fbem-28643	103	5	,	,	PUNCT
fbem-28643	103	6	x.	x.	PROPN
fbem-28643	103	7	,	,	PUNCT
fbem-28643	103	8	&	&	CCONJ
fbem-28643	103	9	jia	jia	PROPN
fbem-28643	103	10	,	,	PUNCT
fbem-28643	103	11	x.	x.	NOUN
fbem-28643	103	12	(	(	PUNCT
fbem-28643	103	13	2019	2019	NUM
fbem-28643	103	14	)	)	PUNCT
fbem-28643	103	15	.	.	PUNCT
fbem-28643	104	1	a	a	DET
fbem-28643	104	2	study	study	NOUN
fbem-28643	104	3	on	on	ADP
fbem-28643	104	4	marketing	marketing	NOUN
fbem-28643	104	5	strategies	strategy	NOUN
fbem-28643	104	6	for	for	ADP
fbem-28643	104	7	new	new	ADJ
fbem-28643	104	8	products	product	NOUN
fbem-28643	104	9	of	of	ADP
fbem-28643	104	10	chinese	chinese	ADJ
fbem-28643	104	11	firms	firm	NOUN
fbem-28643	104	12	:	:	PUNCT
fbem-28643	104	13	taking	take	VERB
fbem-28643	104	14	corporate	corporate	ADJ
fbem-28643	104	15	social	social	ADJ
fbem-28643	104	16	responsibility	responsibility	NOUN
fbem-28643	104	17	as	as	ADP
fbem-28643	104	18	a	a	DET
fbem-28643	104	19	perspective	perspective	NOUN
fbem-28643	104	20	.	.	PUNCT
fbem-28643	105	1	journal	journal	NOUN
fbem-28643	105	2	of	of	ADP
fbem-28643	105	3	corporate	corporate	ADJ
fbem-28643	105	4	social	social	ADJ
fbem-28643	105	5	responsibility	responsibility	NOUN
fbem-28643	105	6	and	and	CCONJ
fbem-28643	105	7	marketing	marketing	NOUN
fbem-28643	105	8	,	,	PUNCT
fbem-28643	105	9	11(2	11(2	NUM
fbem-28643	105	10	)	)	PUNCT
fbem-28643	105	11	,	,	PUNCT
fbem-28643	105	12	52	52	NUM
fbem-28643	105	13	-	-	SYM
fbem-28643	105	14	61	61	NUM
fbem-28643	105	15	.	.	PUNCT