id	sid	tid	token	lemma	pos
fbem-29738	1	1	frontiers	frontier	NOUN
fbem-29738	1	2	in	in	ADP
fbem-29738	1	3	business	business	NOUN
fbem-29738	1	4	,	,	PUNCT
fbem-29738	1	5	economics	economic	NOUN
fbem-29738	1	6	and	and	CCONJ
fbem-29738	1	7	management	management	NOUN
fbem-29738	1	8	issn	issn	PROPN
fbem-29738	1	9	:	:	PUNCT
fbem-29738	1	10	2766	2766	NUM
fbem-29738	1	11	-	-	PUNCT
fbem-29738	1	12	824x	824x	NUM
fbem-29738	1	13	|	|	ADJ
fbem-29738	1	14	vol	vol	NOUN
fbem-29738	1	15	.	.	PROPN
fbem-29738	1	16	18	18	NUM
fbem-29738	1	17	,	,	PUNCT
fbem-29738	1	18	no	no	INTJ
fbem-29738	1	19	.	.	NOUN
fbem-29738	1	20	2	2	NUM
fbem-29738	1	21	,	,	PUNCT
fbem-29738	1	22	2025	2025	NUM
fbem-29738	1	23	225	225	NUM
fbem-29738	1	24	how	how	SCONJ
fbem-29738	1	25	to	to	PART
fbem-29738	1	26	use	use	VERB
fbem-29738	1	27	marketing	marketing	NOUN
fbem-29738	1	28	to	to	PART
fbem-29738	1	29	create	create	VERB
fbem-29738	1	30	the	the	DET
fbem-29738	1	31	four	four	NUM
fbem-29738	1	32	advantages	advantage	NOUN
fbem-29738	1	33	of	of	ADP
fbem-29738	1	34	products	product	NOUN
fbem-29738	1	35	peilin	peilin	PROPN
fbem-29738	1	36	yang1	yang1	PROPN
fbem-29738	1	37	,	,	PUNCT
fbem-29738	1	38	2	2	NUM
fbem-29738	1	39	1hanyang	1hanyang	NUM
fbem-29738	1	40	university	university	NOUN
fbem-29738	1	41	,	,	PUNCT
fbem-29738	1	42	korea	korea	PROPN
fbem-29738	1	43	2soongsil	2soongsil	PROPN
fbem-29738	1	44	university	university	PROPN
fbem-29738	1	45	,	,	PUNCT
fbem-29738	1	46	korea	korea	PROPN
fbem-29738	1	47	abstract	abstract	NOUN
fbem-29738	1	48	:	:	PUNCT
fbem-29738	1	49	marketing	marketing	NOUN
fbem-29738	1	50	is	be	AUX
fbem-29738	1	51	process	process	NOUN
fbem-29738	1	52	management	management	NOUN
fbem-29738	1	53	not	not	PART
fbem-29738	1	54	result	result	VERB
fbem-29738	1	55	management	management	NOUN
fbem-29738	1	56	,	,	PUNCT
fbem-29738	1	57	and	and	CCONJ
fbem-29738	1	58	the	the	DET
fbem-29738	1	59	most	most	ADV
fbem-29738	1	60	important	important	ADJ
fbem-29738	1	61	thing	thing	NOUN
fbem-29738	1	62	in	in	ADP
fbem-29738	1	63	process	process	NOUN
fbem-29738	1	64	management	management	NOUN
fbem-29738	1	65	is	be	AUX
fbem-29738	1	66	how	how	SCONJ
fbem-29738	1	67	to	to	PART
fbem-29738	1	68	integrate	integrate	VERB
fbem-29738	1	69	resources	resource	NOUN
fbem-29738	1	70	to	to	PART
fbem-29738	1	71	create	create	VERB
fbem-29738	1	72	product	product	NOUN
fbem-29738	1	73	advantages	advantage	NOUN
fbem-29738	1	74	and	and	CCONJ
fbem-29738	1	75	enterprise	enterprise	NOUN
fbem-29738	1	76	competitive	competitive	ADJ
fbem-29738	1	77	advantages	advantage	NOUN
fbem-29738	1	78	.	.	PUNCT
fbem-29738	2	1	so	so	ADV
fbem-29738	2	2	it	it	PRON
fbem-29738	2	3	is	be	AUX
fbem-29738	2	4	very	very	ADV
fbem-29738	2	5	important	important	ADJ
fbem-29738	2	6	how	how	SCONJ
fbem-29738	2	7	to	to	PART
fbem-29738	2	8	form	form	VERB
fbem-29738	2	9	the	the	DET
fbem-29738	2	10	competitive	competitive	ADJ
fbem-29738	2	11	advantage	advantage	NOUN
fbem-29738	2	12	of	of	ADP
fbem-29738	2	13	the	the	DET
fbem-29738	2	14	enterprise	enterprise	NOUN
fbem-29738	2	15	through	through	ADP
fbem-29738	2	16	cost	cost	NOUN
fbem-29738	2	17	advantage	advantage	NOUN
fbem-29738	2	18	,	,	PUNCT
fbem-29738	2	19	brand	brand	NOUN
fbem-29738	2	20	advantage	advantage	NOUN
fbem-29738	2	21	,	,	PUNCT
fbem-29738	2	22	product	product	NOUN
fbem-29738	2	23	advantage	advantage	NOUN
fbem-29738	2	24	and	and	CCONJ
fbem-29738	2	25	channel	channel	NOUN
fbem-29738	2	26	advantage	advantage	NOUN
fbem-29738	2	27	.	.	PUNCT
fbem-29738	3	1	keywords	keyword	NOUN
fbem-29738	3	2	:	:	PUNCT
fbem-29738	3	3	marketing	market	VERB
fbem-29738	3	4	to	to	PART
fbem-29738	3	5	create	create	VERB
fbem-29738	3	6	cost	cost	NOUN
fbem-29738	3	7	advantage	advantage	NOUN
fbem-29738	3	8	,	,	PUNCT
fbem-29738	3	9	marketing	marketing	NOUN
fbem-29738	3	10	to	to	PART
fbem-29738	3	11	create	create	VERB
fbem-29738	3	12	product	product	NOUN
fbem-29738	3	13	advantage	advantage	NOUN
fbem-29738	3	14	,	,	PUNCT
fbem-29738	3	15	marketing	marketing	NOUN
fbem-29738	3	16	to	to	PART
fbem-29738	3	17	create	create	VERB
fbem-29738	3	18	brand	brand	NOUN
fbem-29738	3	19	advantage	advantage	NOUN
fbem-29738	3	20	,	,	PUNCT
fbem-29738	3	21	marketing	marketing	NOUN
fbem-29738	3	22	to	to	PART
fbem-29738	3	23	create	create	VERB
fbem-29738	3	24	channel	channel	NOUN
fbem-29738	3	25	advantage	advantage	NOUN
fbem-29738	3	26	.	.	PUNCT
fbem-29738	4	1	1	1	X
fbem-29738	4	2	.	.	X
fbem-29738	4	3	introduction	introduction	NOUN
fbem-29738	4	4	marketing	marketing	NOUN
fbem-29738	4	5	in	in	ADP
fbem-29738	4	6	general	general	ADJ
fbem-29738	4	7	is	be	AUX
fbem-29738	4	8	through	through	ADP
fbem-29738	4	9	an	an	DET
fbem-29738	4	10	industrial	industrial	ADJ
fbem-29738	4	11	value	value	NOUN
fbem-29738	4	12	chain	chain	NOUN
fbem-29738	4	13	to	to	PART
fbem-29738	4	14	do	do	VERB
fbem-29738	4	15	competition	competition	NOUN
fbem-29738	4	16	,	,	PUNCT
fbem-29738	4	17	then	then	ADV
fbem-29738	4	18	how	how	SCONJ
fbem-29738	4	19	to	to	PART
fbem-29738	4	20	integrate	integrate	VERB
fbem-29738	4	21	resources	resource	NOUN
fbem-29738	4	22	,	,	PUNCT
fbem-29738	4	23	and	and	CCONJ
fbem-29738	4	24	through	through	ADP
fbem-29738	4	25	the	the	DET
fbem-29738	4	26	operation	operation	NOUN
fbem-29738	4	27	of	of	ADP
fbem-29738	4	28	the	the	DET
fbem-29738	4	29	sales	sale	NOUN
fbem-29738	4	30	occupation	occupation	NOUN
fbem-29738	4	31	product	product	NOUN
fbem-29738	4	32	sales	sale	NOUN
fbem-29738	4	33	to	to	PART
fbem-29738	4	34	form	form	VERB
fbem-29738	4	35	their	their	PRON
fbem-29738	4	36	own	own	ADJ
fbem-29738	4	37	advantages	advantage	NOUN
fbem-29738	4	38	is	be	AUX
fbem-29738	4	39	very	very	ADV
fbem-29738	4	40	important	important	ADJ
fbem-29738	4	41	.	.	PUNCT
fbem-29738	5	1	the	the	DET
fbem-29738	5	2	four	four	NUM
fbem-29738	5	3	most	most	ADV
fbem-29738	5	4	important	important	ADJ
fbem-29738	5	5	advantages	advantage	NOUN
fbem-29738	5	6	of	of	ADP
fbem-29738	5	7	marketing	marketing	NOUN
fbem-29738	5	8	products	product	NOUN
fbem-29738	5	9	,	,	PUNCT
fbem-29738	5	10	namely	namely	ADV
fbem-29738	5	11	,	,	PUNCT
fbem-29738	5	12	product	product	NOUN
fbem-29738	5	13	cost	cost	NOUN
fbem-29738	5	14	advantage	advantage	NOUN
fbem-29738	5	15	,	,	PUNCT
fbem-29738	5	16	brand	brand	NOUN
fbem-29738	5	17	advantage	advantage	NOUN
fbem-29738	5	18	,	,	PUNCT
fbem-29738	5	19	product	product	NOUN
fbem-29738	5	20	advantage	advantage	NOUN
fbem-29738	5	21	and	and	CCONJ
fbem-29738	5	22	channel	channel	NOUN
fbem-29738	5	23	advantage	advantage	NOUN
fbem-29738	5	24	,	,	PUNCT
fbem-29738	5	25	accurately	accurately	ADV
fbem-29738	5	26	speaking	speak	VERB
fbem-29738	5	27	,	,	PUNCT
fbem-29738	5	28	these	these	DET
fbem-29738	5	29	four	four	NUM
fbem-29738	5	30	advantages	advantage	NOUN
fbem-29738	5	31	of	of	ADP
fbem-29738	5	32	the	the	DET
fbem-29738	5	33	product	product	NOUN
fbem-29738	5	34	on	on	ADP
fbem-29738	5	35	the	the	DET
fbem-29738	5	36	development	development	NOUN
fbem-29738	5	37	of	of	ADP
fbem-29738	5	38	the	the	DET
fbem-29738	5	39	enterprise	enterprise	NOUN
fbem-29738	5	40	industrial	industrial	ADJ
fbem-29738	5	41	value	value	NOUN
fbem-29738	5	42	chain	chain	NOUN
fbem-29738	5	43	and	and	CCONJ
fbem-29738	5	44	improve	improve	VERB
fbem-29738	5	45	the	the	DET
fbem-29738	5	46	efficiency	efficiency	NOUN
fbem-29738	5	47	are	be	AUX
fbem-29738	5	48	of	of	ADP
fbem-29738	5	49	great	great	ADJ
fbem-29738	5	50	significance	significance	NOUN
fbem-29738	5	51	.	.	PUNCT
fbem-29738	6	1	2	2	X
fbem-29738	6	2	.	.	X
fbem-29738	6	3	marketing	marketing	NOUN
fbem-29738	6	4	to	to	PART
fbem-29738	6	5	create	create	VERB
fbem-29738	6	6	cost	cost	NOUN
fbem-29738	6	7	advantage	advantage	NOUN
fbem-29738	6	8	2.1	2.1	NUM
fbem-29738	6	9	.	.	PUNCT
fbem-29738	7	1	characteristics	characteristic	NOUN
fbem-29738	7	2	of	of	ADP
fbem-29738	7	3	cost	cost	NOUN
fbem-29738	7	4	advantage	advantage	NOUN
fbem-29738	7	5	in	in	ADP
fbem-29738	7	6	the	the	DET
fbem-29738	7	7	case	case	NOUN
fbem-29738	7	8	of	of	ADP
fbem-29738	7	9	undifferentiated	undifferentiated	ADJ
fbem-29738	7	10	products	product	NOUN
fbem-29738	7	11	and	and	CCONJ
fbem-29738	7	12	bulk	bulk	ADJ
fbem-29738	7	13	raw	raw	ADJ
fbem-29738	7	14	materials	material	NOUN
fbem-29738	7	15	,	,	PUNCT
fbem-29738	7	16	the	the	DET
fbem-29738	7	17	upstream	upstream	NOUN
fbem-29738	7	18	and	and	CCONJ
fbem-29738	7	19	downstream	downstream	NOUN
fbem-29738	7	20	of	of	ADP
fbem-29738	7	21	the	the	DET
fbem-29738	7	22	centralised	centralised	ADJ
fbem-29738	7	23	industrial	industrial	ADJ
fbem-29738	7	24	value	value	NOUN
fbem-29738	7	25	chain	chain	NOUN
fbem-29738	7	26	are	be	AUX
fbem-29738	7	27	highly	highly	ADV
fbem-29738	7	28	complementary	complementary	ADJ
fbem-29738	7	29	and	and	CCONJ
fbem-29738	7	30	total	total	ADJ
fbem-29738	7	31	cost	cost	NOUN
fbem-29738	7	32	strategy	strategy	NOUN
fbem-29738	7	33	.	.	PUNCT
fbem-29738	8	1	then	then	ADV
fbem-29738	8	2	how	how	SCONJ
fbem-29738	8	3	to	to	PART
fbem-29738	8	4	control	control	VERB
fbem-29738	8	5	the	the	DET
fbem-29738	8	6	upstream	upstream	ADJ
fbem-29738	8	7	and	and	CCONJ
fbem-29738	8	8	downstream	downstream	ADJ
fbem-29738	8	9	resources	resource	NOUN
fbem-29738	8	10	becomes	become	VERB
fbem-29738	8	11	the	the	DET
fbem-29738	8	12	key	key	NOUN
fbem-29738	8	13	of	of	ADP
fbem-29738	8	14	cost	cost	NOUN
fbem-29738	8	15	advantage	advantage	NOUN
fbem-29738	8	16	.	.	PUNCT
fbem-29738	9	1	2.2	2.2	NUM
fbem-29738	9	2	.	.	PUNCT
fbem-29738	9	3	methods	method	NOUN
fbem-29738	9	4	to	to	PART
fbem-29738	9	5	create	create	VERB
fbem-29738	9	6	cost	cost	NOUN
fbem-29738	9	7	advantage	advantage	NOUN
fbem-29738	9	8	in	in	ADP
fbem-29738	9	9	china	china	PROPN
fbem-29738	9	10	,	,	PUNCT
fbem-29738	9	11	shenhua	shenhua	PROPN
fbem-29738	9	12	group	group	PROPN
fbem-29738	9	13	has	have	VERB
fbem-29738	9	14	a	a	DET
fbem-29738	9	15	shendong	shendong	ADJ
fbem-29738	9	16	coal	coal	NOUN
fbem-29738	9	17	mine	mine	NOUN
fbem-29738	10	1	[	[	X
fbem-29738	10	2	]	]	X
fbem-29738	10	3	,	,	PUNCT
fbem-29738	10	4	which	which	PRON
fbem-29738	10	5	was	be	AUX
fbem-29738	10	6	on	on	ADP
fbem-29738	10	7	the	the	DET
fbem-29738	10	8	verge	verge	NOUN
fbem-29738	10	9	of	of	ADP
fbem-29738	10	10	closure	closure	NOUN
fbem-29738	10	11	in	in	ADP
fbem-29738	10	12	1998	1998	NUM
fbem-29738	10	13	because	because	SCONJ
fbem-29738	10	14	of	of	ADP
fbem-29738	10	15	duplicated	duplicate	VERB
fbem-29738	10	16	construction	construction	NOUN
fbem-29738	10	17	and	and	CCONJ
fbem-29738	10	18	lack	lack	NOUN
fbem-29738	10	19	of	of	ADP
fbem-29738	10	20	control	control	NOUN
fbem-29738	10	21	over	over	ADP
fbem-29738	10	22	resources	resource	NOUN
fbem-29738	10	23	,	,	PUNCT
fbem-29738	10	24	and	and	CCONJ
fbem-29738	10	25	the	the	DET
fbem-29738	10	26	lack	lack	NOUN
fbem-29738	10	27	of	of	ADP
fbem-29738	10	28	government	government	NOUN
fbem-29738	10	29	funds	fund	NOUN
fbem-29738	10	30	led	lead	VERB
fbem-29738	10	31	to	to	ADP
fbem-29738	10	32	a	a	DET
fbem-29738	10	33	large	large	ADJ
fbem-29738	10	34	number	number	NOUN
fbem-29738	10	35	of	of	ADP
fbem-29738	10	36	small	small	ADJ
fbem-29738	10	37	coal	coal	NOUN
fbem-29738	10	38	mining	mining	NOUN
fbem-29738	10	39	companies	company	NOUN
fbem-29738	10	40	with	with	ADP
fbem-29738	10	41	mineral	mineral	NOUN
fbem-29738	10	42	resources	resource	NOUN
fbem-29738	10	43	selling	sell	VERB
fbem-29738	10	44	them	they	PRON
fbem-29738	10	45	for	for	ADP
fbem-29738	10	46	money	money	NOUN
fbem-29738	10	47	,	,	PUNCT
fbem-29738	10	48	and	and	CCONJ
fbem-29738	10	49	after	after	SCONJ
fbem-29738	10	50	ye	ye	NOUN
fbem-29738	10	51	qing	qing	PROPN
fbem-29738	10	52	took	take	VERB
fbem-29738	10	53	office	office	NOUN
fbem-29738	10	54	,	,	PUNCT
fbem-29738	10	55	he	he	PRON
fbem-29738	10	56	used	use	VERB
fbem-29738	10	57	the	the	DET
fbem-29738	10	58	national	national	ADJ
fbem-29738	10	59	enterprise	enterprise	NOUN
fbem-29738	10	60	loan	loan	NOUN
fbem-29738	10	61	and	and	CCONJ
fbem-29738	10	62	the	the	DET
fbem-29738	10	63	special	special	ADJ
fbem-29738	10	64	funds	fund	NOUN
fbem-29738	10	65	for	for	ADP
fbem-29738	10	66	the	the	DET
fbem-29738	10	67	national	national	ADJ
fbem-29738	10	68	strategy	strategy	NOUN
fbem-29738	10	69	of	of	ADP
fbem-29738	10	70	turning	turn	VERB
fbem-29738	10	71	coal	coal	NOUN
fbem-29738	10	72	into	into	ADP
fbem-29738	10	73	oil	oil	NOUN
fbem-29738	10	74	to	to	PART
fbem-29738	10	75	build	build	VERB
fbem-29738	10	76	railways	railway	NOUN
fbem-29738	10	77	and	and	CCONJ
fbem-29738	10	78	harbours	harbour	VERB
fbem-29738	10	79	to	to	PART
fbem-29738	10	80	transport	transport	VERB
fbem-29738	10	81	the	the	DET
fbem-29738	10	82	coal	coal	NOUN
fbem-29738	10	83	out	out	ADP
fbem-29738	10	84	of	of	ADP
fbem-29738	10	85	the	the	DET
fbem-29738	10	86	country	country	NOUN
fbem-29738	10	87	,	,	PUNCT
fbem-29738	10	88	as	as	SCONJ
fbem-29738	10	89	the	the	DET
fbem-29738	10	90	small	small	ADJ
fbem-29738	10	91	coal	coal	NOUN
fbem-29738	10	92	mining	mining	NOUN
fbem-29738	10	93	companies	company	NOUN
fbem-29738	10	94	were	be	AUX
fbem-29738	10	95	unable	unable	ADJ
fbem-29738	10	96	to	to	PART
fbem-29738	10	97	transport	transport	VERB
fbem-29738	10	98	the	the	DET
fbem-29738	10	99	dug	dig	VERB
fbem-29738	10	100	-	-	PUNCT
fbem-29738	10	101	out	out	ADP
fbem-29738	10	102	mineral	mineral	NOUN
fbem-29738	10	103	resources	resource	NOUN
fbem-29738	10	104	out	out	ADP
fbem-29738	10	105	of	of	ADP
fbem-29738	10	106	the	the	DET
fbem-29738	10	107	country	country	NOUN
fbem-29738	10	108	.	.	PUNCT
fbem-29738	11	1	the	the	DET
fbem-29738	11	2	transport	transport	NOUN
fbem-29738	11	3	routes	route	NOUN
fbem-29738	11	4	are	be	AUX
fbem-29738	11	5	open	open	ADJ
fbem-29738	11	6	is	be	AUX
fbem-29738	11	7	equivalent	equivalent	ADJ
fbem-29738	11	8	to	to	PART
fbem-29738	11	9	indirectly	indirectly	ADV
fbem-29738	11	10	control	control	VERB
fbem-29738	11	11	the	the	DET
fbem-29738	11	12	underground	underground	ADJ
fbem-29738	11	13	coal	coal	NOUN
fbem-29738	11	14	mines	mine	NOUN
fbem-29738	11	15	.	.	PUNCT
fbem-29738	12	1	so	so	ADV
fbem-29738	12	2	the	the	DET
fbem-29738	12	3	competitive	competitive	ADJ
fbem-29738	12	4	strategies	strategy	NOUN
fbem-29738	12	5	to	to	PART
fbem-29738	12	6	create	create	VERB
fbem-29738	12	7	cost	cost	NOUN
fbem-29738	12	8	advantage	advantage	NOUN
fbem-29738	12	9	are	be	AUX
fbem-29738	12	10	:	:	PUNCT
fbem-29738	12	11	1	1	NUM
fbem-29738	12	12	)	)	PUNCT
fbem-29738	12	13	concentration	concentration	NOUN
fbem-29738	12	14	strategy	strategy	NOUN
fbem-29738	12	15	‘	'	PUNCT
fbem-29738	12	16	strategy	strategy	NOUN
fbem-29738	12	17	means	mean	VERB
fbem-29738	12	18	concentration	concentration	NOUN
fbem-29738	12	19	in	in	ADP
fbem-29738	12	20	a	a	DET
fbem-29738	12	21	sense	sense	NOUN
fbem-29738	12	22	’	'	PUNCT
fbem-29738	12	23	.	.	PUNCT
fbem-29738	13	1	2	2	X
fbem-29738	13	2	)	)	PUNCT
fbem-29738	13	3	total	total	ADJ
fbem-29738	13	4	cost	cost	NOUN
fbem-29738	13	5	leadership	leadership	NOUN
fbem-29738	13	6	strategy	strategy	NOUN
fbem-29738	13	7	.	.	PUNCT
fbem-29738	14	1	3	3	X
fbem-29738	14	2	)	)	PUNCT
fbem-29738	14	3	differentiation	differentiation	NOUN
fbem-29738	14	4	strategy	strategy	NOUN
fbem-29738	14	5	.	.	PUNCT
fbem-29738	15	1	4	4	X
fbem-29738	15	2	)	)	PUNCT
fbem-29738	15	3	cost	cost	NOUN
fbem-29738	15	4	optimisation	optimisation	NOUN
fbem-29738	15	5	strategy	strategy	NOUN
fbem-29738	15	6	‘	'	PUNCT
fbem-29738	15	7	3	3	NUM
fbem-29738	15	8	’	'	PUNCT
fbem-29738	15	9	supply	supply	NOUN
fbem-29738	15	10	chain	chain	NOUN
fbem-29738	15	11	cost	cost	NOUN
fbem-29738	15	12	optimisation	optimisation	NOUN
fbem-29738	15	13	.	.	PUNCT
fbem-29738	16	1	2.3	2.3	NUM
fbem-29738	16	2	.	.	PUNCT
fbem-29738	16	3	supply	supply	NOUN
fbem-29738	16	4	chain	chain	NOUN
fbem-29738	16	5	cost	cost	NOUN
fbem-29738	16	6	optimisation	optimisation	NOUN
fbem-29738	16	7	select	select	ADJ
fbem-29738	16	8	cost	cost	NOUN
fbem-29738	16	9	-	-	PUNCT
fbem-29738	16	10	effective	effective	ADJ
fbem-29738	16	11	suppliers	supplier	NOUN
fbem-29738	16	12	and	and	CCONJ
fbem-29738	16	13	co	co	NOUN
fbem-29738	16	14	-	-	VERB
fbem-29738	16	15	operate	operate	VERB
fbem-29738	16	16	with	with	ADP
fbem-29738	16	17	highquality	highquality	NOUN
fbem-29738	16	18	and	and	CCONJ
fbem-29738	16	19	competitive	competitive	ADJ
fbem-29738	16	20	suppliers	supplier	NOUN
fbem-29738	16	21	to	to	PART
fbem-29738	16	22	ensure	ensure	VERB
fbem-29738	16	23	the	the	DET
fbem-29738	16	24	lowest	low	ADJ
fbem-29738	16	25	purchasing	purchasing	NOUN
fbem-29738	16	26	cost	cost	NOUN
fbem-29738	16	27	.	.	PUNCT
fbem-29738	17	1	at	at	ADP
fbem-29738	17	2	the	the	DET
fbem-29738	17	3	same	same	ADJ
fbem-29738	17	4	time	time	NOUN
fbem-29738	17	5	,	,	PUNCT
fbem-29738	17	6	long	long	ADJ
fbem-29738	17	7	-	-	PUNCT
fbem-29738	17	8	term	term	NOUN
fbem-29738	17	9	relationships	relationship	NOUN
fbem-29738	17	10	can	can	AUX
fbem-29738	17	11	be	be	AUX
fbem-29738	17	12	established	establish	VERB
fbem-29738	17	13	to	to	PART
fbem-29738	17	14	obtain	obtain	VERB
fbem-29738	17	15	more	more	ADV
fbem-29738	17	16	favourable	favourable	ADJ
fbem-29738	17	17	prices	price	NOUN
fbem-29738	17	18	.	.	PUNCT
fbem-29738	18	1	in	in	ADP
fbem-29738	18	2	addition	addition	NOUN
fbem-29738	18	3	,	,	PUNCT
fbem-29738	18	4	we	we	PRON
fbem-29738	18	5	can	can	AUX
fbem-29738	18	6	improve	improve	VERB
fbem-29738	18	7	logistics	logistic	NOUN
fbem-29738	18	8	and	and	CCONJ
fbem-29738	18	9	inventory	inventory	NOUN
fbem-29738	18	10	management	management	NOUN
fbem-29738	18	11	to	to	PART
fbem-29738	18	12	reduce	reduce	VERB
fbem-29738	18	13	the	the	DET
fbem-29738	18	14	backlog	backlog	NOUN
fbem-29738	18	15	of	of	ADP
fbem-29738	18	16	inventory	inventory	NOUN
fbem-29738	18	17	and	and	CCONJ
fbem-29738	18	18	improve	improve	VERB
fbem-29738	18	19	the	the	DET
fbem-29738	18	20	efficiency	efficiency	NOUN
fbem-29738	18	21	of	of	ADP
fbem-29738	18	22	capital	capital	NOUN
fbem-29738	18	23	turnover	turnover	NOUN
fbem-29738	18	24	through	through	ADP
fbem-29738	18	25	optimised	optimise	VERB
fbem-29738	18	26	inventory	inventory	NOUN
fbem-29738	18	27	management	management	NOUN
fbem-29738	18	28	,	,	PUNCT
fbem-29738	18	29	and	and	CCONJ
fbem-29738	18	30	reduce	reduce	VERB
fbem-29738	18	31	transportation	transportation	NOUN
fbem-29738	18	32	and	and	CCONJ
fbem-29738	18	33	storage	storage	NOUN
fbem-29738	18	34	costs	cost	NOUN
fbem-29738	18	35	through	through	ADP
fbem-29738	18	36	an	an	DET
fbem-29738	18	37	efficient	efficient	ADJ
fbem-29738	18	38	logistics	logistic	NOUN
fbem-29738	18	39	system	system	NOUN
fbem-29738	18	40	.	.	PUNCT
fbem-29738	19	1	2.4	2.4	NUM
fbem-29738	19	2	.	.	PUNCT
fbem-29738	20	1	outsourcing	outsourcing	NOUN
fbem-29738	20	2	and	and	CCONJ
fbem-29738	20	3	co	co	NOUN
fbem-29738	20	4	-	-	NOUN
fbem-29738	20	5	operation	operation	NOUN
fbem-29738	20	6	outsourcing	outsource	VERB
fbem-29738	20	7	the	the	DET
fbem-29738	20	8	non	non	ADJ
fbem-29738	20	9	-	-	ADJ
fbem-29738	20	10	core	core	ADJ
fbem-29738	20	11	business	business	NOUN
fbem-29738	20	12	of	of	ADP
fbem-29738	20	13	an	an	DET
fbem-29738	20	14	enterprise	enterprise	NOUN
fbem-29738	20	15	(	(	PUNCT
fbem-29738	20	16	such	such	ADJ
fbem-29738	20	17	as	as	ADP
fbem-29738	20	18	customer	customer	NOUN
fbem-29738	20	19	service	service	NOUN
fbem-29738	20	20	,	,	PUNCT
fbem-29738	20	21	it	it	PRON
fbem-29738	20	22	support	support	VERB
fbem-29738	20	23	,	,	PUNCT
fbem-29738	20	24	logistics	logistic	NOUN
fbem-29738	20	25	,	,	PUNCT
fbem-29738	20	26	etc	etc	X
fbem-29738	20	27	.	.	X
fbem-29738	20	28	)	)	PUNCT
fbem-29738	21	1	to	to	ADP
fbem-29738	21	2	a	a	DET
fbem-29738	21	3	professional	professional	ADJ
fbem-29738	21	4	company	company	NOUN
fbem-29738	21	5	reduces	reduce	VERB
fbem-29738	21	6	the	the	DET
fbem-29738	21	7	management	management	NOUN
fbem-29738	21	8	and	and	CCONJ
fbem-29738	21	9	operation	operation	NOUN
fbem-29738	21	10	costs	cost	NOUN
fbem-29738	21	11	of	of	ADP
fbem-29738	21	12	the	the	DET
fbem-29738	21	13	enterprise	enterprise	NOUN
fbem-29738	21	14	.	.	PUNCT
fbem-29738	22	1	at	at	ADP
fbem-29738	22	2	the	the	DET
fbem-29738	22	3	same	same	ADJ
fbem-29738	22	4	time	time	NOUN
fbem-29738	22	5	,	,	PUNCT
fbem-29738	22	6	you	you	PRON
fbem-29738	22	7	can	can	AUX
fbem-29738	22	8	share	share	VERB
fbem-29738	22	9	resources	resource	NOUN
fbem-29738	22	10	and	and	CCONJ
fbem-29738	22	11	cooperation	cooperation	NOUN
fbem-29738	22	12	,	,	PUNCT
fbem-29738	22	13	sharing	share	VERB
fbem-29738	22	14	facilities	facility	NOUN
fbem-29738	22	15	,	,	PUNCT
fbem-29738	22	16	equipment	equipment	NOUN
fbem-29738	22	17	or	or	CCONJ
fbem-29738	22	18	technology	technology	NOUN
fbem-29738	22	19	with	with	ADP
fbem-29738	22	20	other	other	ADJ
fbem-29738	22	21	enterprises	enterprise	NOUN
fbem-29738	22	22	to	to	PART
fbem-29738	22	23	avoid	avoid	VERB
fbem-29738	22	24	duplication	duplication	NOUN
fbem-29738	22	25	of	of	ADP
fbem-29738	22	26	investment	investment	NOUN
fbem-29738	22	27	,	,	PUNCT
fbem-29738	22	28	thus	thus	ADV
fbem-29738	22	29	creating	create	VERB
fbem-29738	22	30	a	a	DET
fbem-29738	22	31	more	more	ADV
fbem-29738	22	32	accurate	accurate	ADJ
fbem-29738	22	33	cost	cost	NOUN
fbem-29738	22	34	advantage	advantage	NOUN
fbem-29738	22	35	for	for	ADP
fbem-29738	22	36	the	the	DET
fbem-29738	22	37	enterprise	enterprise	NOUN
fbem-29738	22	38	.	.	PUNCT
fbem-29738	23	1	3	3	X
fbem-29738	23	2	.	.	X
fbem-29738	23	3	marketing	marketing	NOUN
fbem-29738	23	4	to	to	PART
fbem-29738	23	5	build	build	VERB
fbem-29738	23	6	brand	brand	NOUN
fbem-29738	23	7	strength	strength	NOUN
fbem-29738	23	8	3.1	3.1	NUM
fbem-29738	23	9	.	.	PUNCT
fbem-29738	24	1	definition	definition	NOUN
fbem-29738	24	2	of	of	ADP
fbem-29738	24	3	brand	brand	NOUN
fbem-29738	24	4	a	a	DET
fbem-29738	24	5	brand	brand	NOUN
fbem-29738	24	6	is	be	AUX
fbem-29738	24	7	equivalent	equivalent	ADJ
fbem-29738	24	8	to	to	ADP
fbem-29738	24	9	a	a	DET
fbem-29738	24	10	trademark	trademark	NOUN
fbem-29738	24	11	‘	'	PUNCT
fbem-29738	24	12	ci	ci	NOUN
fbem-29738	24	13	planning	planning	NOUN
fbem-29738	24	14	cis	cis	NOUN
fbem-29738	24	15	’	'	PUNCT
fbem-29738	24	16	and	and	CCONJ
fbem-29738	24	17	goodwill	goodwill	NOUN
fbem-29738	24	18	‘	'	PUNCT
fbem-29738	24	19	popularity	popularity	NOUN
fbem-29738	24	20	,	,	PUNCT
fbem-29738	24	21	reputation	reputation	NOUN
fbem-29738	24	22	,	,	PUNCT
fbem-29738	24	23	loyalty	loyalty	NOUN
fbem-29738	24	24	’	'	PUNCT
fbem-29738	24	25	.	.	PUNCT
fbem-29738	25	1	the	the	DET
fbem-29738	25	2	two	two	NUM
fbem-29738	25	3	foundations	foundation	NOUN
fbem-29738	25	4	of	of	ADP
fbem-29738	25	5	brand	brand	NOUN
fbem-29738	25	6	building	building	NOUN
fbem-29738	25	7	are	be	AUX
fbem-29738	25	8	advertising	advertising	NOUN
fbem-29738	25	9	and	and	CCONJ
fbem-29738	25	10	public	public	ADJ
fbem-29738	25	11	relations	relation	NOUN
fbem-29738	25	12	.	.	PUNCT
fbem-29738	26	1	the	the	DET
fbem-29738	26	2	core	core	NOUN
fbem-29738	26	3	of	of	ADP
fbem-29738	26	4	brand	brand	NOUN
fbem-29738	26	5	building	building	NOUN
fbem-29738	26	6	is	be	AUX
fbem-29738	26	7	brand	brand	NOUN
fbem-29738	26	8	positioning	positioning	NOUN
fbem-29738	26	9	,	,	PUNCT
fbem-29738	26	10	i.e.	i.e.	X
fbem-29738	26	11	,	,	PUNCT
fbem-29738	26	12	making	make	VERB
fbem-29738	26	13	a	a	DET
fbem-29738	26	14	differentiation	differentiation	NOUN
fbem-29738	26	15	in	in	ADP
fbem-29738	26	16	the	the	DET
fbem-29738	26	17	consumer	consumer	NOUN
fbem-29738	26	18	's	's	PART
fbem-29738	26	19	impression	impression	NOUN
fbem-29738	26	20	.	.	PUNCT
fbem-29738	27	1	the	the	DET
fbem-29738	27	2	core	core	PROPN
fbem-29738	27	3	foundation	foundation	NOUN
fbem-29738	27	4	of	of	ADP
fbem-29738	27	5	building	build	VERB
fbem-29738	27	6	a	a	DET
fbem-29738	27	7	brand	brand	NOUN
fbem-29738	27	8	is	be	AUX
fbem-29738	27	9	stable	stable	ADJ
fbem-29738	27	10	,	,	PUNCT
fbem-29738	27	11	continuous	continuous	ADJ
fbem-29738	27	12	,	,	PUNCT
fbem-29738	27	13	guaranteed	guarantee	VERB
fbem-29738	27	14	,	,	PUNCT
fbem-29738	27	15	customer	customer	NOUN
fbem-29738	27	16	-	-	PUNCT
fbem-29738	27	17	perceivable	perceivable	ADJ
fbem-29738	27	18	quality	quality	NOUN
fbem-29738	27	19	.	.	PUNCT
fbem-29738	28	1	the	the	DET
fbem-29738	28	2	formula	formula	NOUN
fbem-29738	28	3	of	of	ADP
fbem-29738	28	4	a	a	DET
fbem-29738	28	5	brand	brand	NOUN
fbem-29738	28	6	can	can	AUX
fbem-29738	28	7	be	be	AUX
fbem-29738	28	8	said	say	VERB
fbem-29738	28	9	to	to	PART
fbem-29738	28	10	be	be	AUX
fbem-29738	28	11	category	category	NOUN
fbem-29738	28	12	,	,	PUNCT
fbem-29738	28	13	quality	quality	NOUN
fbem-29738	28	14	plus	plus	CCONJ
fbem-29738	28	15	taste	taste	NOUN
fbem-29738	28	16	,	,	PUNCT
fbem-29738	28	17	and	and	CCONJ
fbem-29738	28	18	can	can	AUX
fbem-29738	28	19	have	have	VERB
fbem-29738	28	20	a	a	DET
fbem-29738	28	21	distinctive	distinctive	ADJ
fbem-29738	28	22	and	and	CCONJ
fbem-29738	28	23	differentiated	differentiated	ADJ
fbem-29738	28	24	quality	quality	NOUN
fbem-29738	28	25	.	.	PUNCT
fbem-29738	29	1	3.2	3.2	NUM
fbem-29738	29	2	.	.	PUNCT
fbem-29738	30	1	the	the	DET
fbem-29738	30	2	need	need	NOUN
fbem-29738	30	3	for	for	ADP
fbem-29738	30	4	branding	brand	VERB
fbem-29738	30	5	in	in	ADP
fbem-29738	30	6	product	product	NOUN
fbem-29738	30	7	marketing	marketing	NOUN
fbem-29738	30	8	,	,	PUNCT
fbem-29738	30	9	the	the	DET
fbem-29738	30	10	more	more	ADV
fbem-29738	30	11	asymmetric	asymmetric	ADJ
fbem-29738	30	12	the	the	DET
fbem-29738	30	13	information	information	NOUN
fbem-29738	30	14	,	,	PUNCT
fbem-29738	30	15	the	the	PRON
fbem-29738	30	16	more	more	ADJ
fbem-29738	30	17	you	you	PRON
fbem-29738	30	18	should	should	AUX
fbem-29738	30	19	have	have	VERB
fbem-29738	30	20	a	a	DET
fbem-29738	30	21	brand	brand	NOUN
fbem-29738	30	22	;	;	PUNCT
fbem-29738	30	23	the	the	DET
fbem-29738	30	24	more	more	ADV
fbem-29738	30	25	symmetric	symmetric	ADJ
fbem-29738	30	26	the	the	DET
fbem-29738	30	27	information	information	NOUN
fbem-29738	30	28	,	,	PUNCT
fbem-29738	30	29	the	the	PRON
fbem-29738	30	30	less	less	ADJ
fbem-29738	30	31	you	you	PRON
fbem-29738	30	32	should	should	AUX
fbem-29738	30	33	have	have	VERB
fbem-29738	30	34	a	a	DET
fbem-29738	30	35	brand	brand	NOUN
fbem-29738	30	36	.	.	PUNCT
fbem-29738	31	1	therefore	therefore	ADV
fbem-29738	31	2	,	,	PUNCT
fbem-29738	31	3	the	the	DET
fbem-29738	31	4	key	key	NOUN
fbem-29738	31	5	to	to	PART
fbem-29738	31	6	see	see	VERB
fbem-29738	31	7	whether	whether	SCONJ
fbem-29738	31	8	a	a	DET
fbem-29738	31	9	brand	brand	NOUN
fbem-29738	31	10	is	be	AUX
fbem-29738	31	11	needed	need	VERB
fbem-29738	31	12	is	be	AUX
fbem-29738	31	13	to	to	PART
fbem-29738	31	14	see	see	VERB
fbem-29738	31	15	whether	whether	SCONJ
fbem-29738	31	16	the	the	DET
fbem-29738	31	17	product	product	NOUN
fbem-29738	31	18	is	be	AUX
fbem-29738	31	19	asymmetric	asymmetric	ADJ
fbem-29738	31	20	or	or	CCONJ
fbem-29738	31	21	not	not	PART
fbem-29738	31	22	.	.	PUNCT
fbem-29738	32	1	for	for	ADP
fbem-29738	32	2	example	example	NOUN
fbem-29738	32	3	,	,	PUNCT
fbem-29738	32	4	disposable	disposable	ADJ
fbem-29738	32	5	cups	cup	NOUN
fbem-29738	32	6	do	do	AUX
fbem-29738	32	7	not	not	PART
fbem-29738	32	8	have	have	VERB
fbem-29738	32	9	product	product	NOUN
fbem-29738	32	10	information	information	NOUN
fbem-29738	32	11	barriers	barrier	NOUN
fbem-29738	32	12	,	,	PUNCT
fbem-29738	32	13	and	and	CCONJ
fbem-29738	32	14	everyone	everyone	PRON
fbem-29738	32	15	knows	know	VERB
fbem-29738	32	16	that	that	SCONJ
fbem-29738	32	17	they	they	PRON
fbem-29738	32	18	do	do	VERB
fbem-29738	32	19	not	not	PART
fbem-29738	32	20	226	226	NUM
fbem-29738	32	21	need	need	VERB
fbem-29738	32	22	a	a	DET
fbem-29738	32	23	brand	brand	NOUN
fbem-29738	32	24	,	,	PUNCT
fbem-29738	32	25	while	while	SCONJ
fbem-29738	32	26	pharmaceuticals	pharmaceutical	NOUN
fbem-29738	32	27	have	have	VERB
fbem-29738	32	28	the	the	DET
fbem-29738	32	29	endorsement	endorsement	NOUN
fbem-29738	32	30	of	of	ADP
fbem-29738	32	31	a	a	DET
fbem-29738	32	32	big	big	ADJ
fbem-29738	32	33	brand	brand	NOUN
fbem-29738	32	34	,	,	PUNCT
fbem-29738	32	35	and	and	CCONJ
fbem-29738	32	36	consumers	consumer	NOUN
fbem-29738	32	37	are	be	AUX
fbem-29738	32	38	more	more	ADV
fbem-29738	32	39	assured	assured	ADJ
fbem-29738	32	40	when	when	SCONJ
fbem-29738	32	41	they	they	PRON
fbem-29738	32	42	buy	buy	VERB
fbem-29738	32	43	them	they	PRON
fbem-29738	32	44	.	.	PUNCT
fbem-29738	33	1	3.3	3.3	NUM
fbem-29738	33	2	.	.	PUNCT
fbem-29738	33	3	brand	brand	NOUN
fbem-29738	33	4	positioning	positioning	NOUN
fbem-29738	33	5	and	and	CCONJ
fbem-29738	33	6	differentiation	differentiation	NOUN
fbem-29738	33	7	brand	brand	NOUN
fbem-29738	33	8	positioning	positioning	NOUN
fbem-29738	33	9	and	and	CCONJ
fbem-29738	33	10	differentiation	differentiation	NOUN
fbem-29738	33	11	are	be	AUX
fbem-29738	33	12	key	key	ADJ
fbem-29738	33	13	strategies	strategy	NOUN
fbem-29738	33	14	that	that	PRON
fbem-29738	33	15	help	help	VERB
fbem-29738	33	16	brands	brand	NOUN
fbem-29738	33	17	stand	stand	VERB
fbem-29738	33	18	out	out	ADP
fbem-29738	33	19	in	in	ADP
fbem-29738	33	20	a	a	DET
fbem-29738	33	21	competitive	competitive	ADJ
fbem-29738	33	22	market	market	NOUN
fbem-29738	33	23	.	.	PUNCT
fbem-29738	34	1	brand	brand	NOUN
fbem-29738	34	2	positioning	positioning	NOUN
fbem-29738	34	3	determines	determine	VERB
fbem-29738	34	4	how	how	SCONJ
fbem-29738	34	5	consumers	consumer	NOUN
fbem-29738	34	6	perceive	perceive	VERB
fbem-29738	34	7	the	the	DET
fbem-29738	34	8	brand	brand	NOUN
fbem-29738	34	9	,	,	PUNCT
fbem-29738	34	10	while	while	SCONJ
fbem-29738	34	11	differentiation	differentiation	NOUN
fbem-29738	34	12	ensures	ensure	VERB
fbem-29738	34	13	that	that	SCONJ
fbem-29738	34	14	the	the	DET
fbem-29738	34	15	brand	brand	NOUN
fbem-29738	34	16	is	be	AUX
fbem-29738	34	17	unique	unique	ADJ
fbem-29738	34	18	in	in	ADP
fbem-29738	34	19	the	the	DET
fbem-29738	34	20	minds	mind	NOUN
fbem-29738	34	21	of	of	ADP
fbem-29738	34	22	consumers	consumer	NOUN
fbem-29738	34	23	.	.	PUNCT
fbem-29738	35	1	firstly	firstly	ADV
fbem-29738	35	2	brand	brand	NOUN
fbem-29738	35	3	positioning	positioning	NOUN
fbem-29738	35	4	firstly	firstly	ADV
fbem-29738	35	5	requires	require	VERB
fbem-29738	35	6	clarity	clarity	NOUN
fbem-29738	35	7	on	on	ADP
fbem-29738	35	8	who	who	PRON
fbem-29738	35	9	the	the	DET
fbem-29738	35	10	target	target	NOUN
fbem-29738	35	11	market	market	NOUN
fbem-29738	35	12	is	be	AUX
fbem-29738	35	13	and	and	CCONJ
fbem-29738	35	14	what	what	DET
fbem-29738	35	15	specific	specific	ADJ
fbem-29738	35	16	need	need	NOUN
fbem-29738	35	17	or	or	CCONJ
fbem-29738	35	18	problem	problem	VERB
fbem-29738	35	19	the	the	DET
fbem-29738	35	20	brand	brand	NOUN
fbem-29738	35	21	is	be	AUX
fbem-29738	35	22	trying	try	VERB
fbem-29738	35	23	to	to	PART
fbem-29738	35	24	solve	solve	VERB
fbem-29738	35	25	.	.	PUNCT
fbem-29738	36	1	secondly	secondly	ADV
fbem-29738	36	2	the	the	DET
fbem-29738	36	3	value	value	NOUN
fbem-29738	36	4	proposition	proposition	NOUN
fbem-29738	36	5	is	be	AUX
fbem-29738	36	6	clear	clear	ADJ
fbem-29738	36	7	,	,	PUNCT
fbem-29738	36	8	the	the	DET
fbem-29738	36	9	brand	brand	NOUN
fbem-29738	36	10	has	have	VERB
fbem-29738	36	11	to	to	PART
fbem-29738	36	12	communicate	communicate	VERB
fbem-29738	36	13	a	a	DET
fbem-29738	36	14	clear	clear	ADJ
fbem-29738	36	15	value	value	NOUN
fbem-29738	36	16	proposition	proposition	NOUN
fbem-29738	36	17	to	to	ADP
fbem-29738	36	18	the	the	DET
fbem-29738	36	19	consumer	consumer	NOUN
fbem-29738	36	20	about	about	ADP
fbem-29738	36	21	why	why	SCONJ
fbem-29738	36	22	they	they	PRON
fbem-29738	36	23	should	should	AUX
fbem-29738	36	24	choose	choose	VERB
fbem-29738	36	25	your	your	PRON
fbem-29738	36	26	brand	brand	NOUN
fbem-29738	36	27	over	over	ADP
fbem-29738	36	28	a	a	DET
fbem-29738	36	29	competitor	competitor	NOUN
fbem-29738	36	30	's	's	PART
fbem-29738	36	31	brand	brand	NOUN
fbem-29738	36	32	.	.	PUNCT
fbem-29738	37	1	finally	finally	ADV
fbem-29738	37	2	brand	brand	NOUN
fbem-29738	37	3	positioning	positioning	NOUN
fbem-29738	37	4	should	should	AUX
fbem-29738	37	5	not	not	PART
fbem-29738	37	6	only	only	ADV
fbem-29738	37	7	fulfil	fulfil	VERB
fbem-29738	37	8	the	the	DET
fbem-29738	37	9	basic	basic	ADJ
fbem-29738	37	10	needs	need	NOUN
fbem-29738	37	11	of	of	ADP
fbem-29738	37	12	consumers	consumer	NOUN
fbem-29738	37	13	,	,	PUNCT
fbem-29738	37	14	but	but	CCONJ
fbem-29738	37	15	also	also	ADV
fbem-29738	37	16	resonate	resonate	VERB
fbem-29738	37	17	with	with	ADP
fbem-29738	37	18	their	their	PRON
fbem-29738	37	19	emotions	emotion	NOUN
fbem-29738	37	20	.	.	PUNCT
fbem-29738	38	1	for	for	ADP
fbem-29738	38	2	example	example	NOUN
fbem-29738	38	3	,	,	PUNCT
fbem-29738	38	4	the	the	DET
fbem-29738	38	5	apple	apple	NOUN
fbem-29738	38	6	brand	brand	NOUN
fbem-29738	38	7	is	be	AUX
fbem-29738	38	8	not	not	PART
fbem-29738	38	9	only	only	ADV
fbem-29738	38	10	positioned	position	VERB
fbem-29738	38	11	as	as	ADP
fbem-29738	38	12	a	a	DET
fbem-29738	38	13	high	high	ADJ
fbem-29738	38	14	-	-	PUNCT
fbem-29738	38	15	end	end	NOUN
fbem-29738	38	16	smart	smart	ADJ
fbem-29738	38	17	device	device	NOUN
fbem-29738	38	18	,	,	PUNCT
fbem-29738	38	19	but	but	CCONJ
fbem-29738	38	20	also	also	ADV
fbem-29738	38	21	conveys	convey	VERB
fbem-29738	38	22	the	the	DET
fbem-29738	38	23	values	value	NOUN
fbem-29738	38	24	of	of	ADP
fbem-29738	38	25	‘	'	PUNCT
fbem-29738	38	26	edginess	edginess	NOUN
fbem-29738	38	27	and	and	CCONJ
fbem-29738	38	28	individuality	individuality	NOUN
fbem-29738	38	29	’	'	PUNCT
fbem-29738	38	30	through	through	ADP
fbem-29738	38	31	design	design	NOUN
fbem-29738	38	32	and	and	CCONJ
fbem-29738	38	33	innovation	innovation	NOUN
fbem-29738	38	34	.	.	PUNCT
fbem-29738	39	1	secondly	secondly	ADV
fbem-29738	39	2	,	,	PUNCT
fbem-29738	39	3	the	the	DET
fbem-29738	39	4	three	three	NUM
fbem-29738	39	5	main	main	ADJ
fbem-29738	39	6	focuses	focus	NOUN
fbem-29738	39	7	of	of	ADP
fbem-29738	39	8	brand	brand	NOUN
fbem-29738	39	9	differentiation	differentiation	NOUN
fbem-29738	39	10	are	be	AUX
fbem-29738	39	11	product	product	NOUN
fbem-29738	39	12	differentiation	differentiation	NOUN
fbem-29738	39	13	:	:	PUNCT
fbem-29738	39	14	ensuring	ensure	VERB
fbem-29738	39	15	that	that	SCONJ
fbem-29738	39	16	your	your	PRON
fbem-29738	39	17	product	product	NOUN
fbem-29738	39	18	is	be	AUX
fbem-29738	39	19	different	different	ADJ
fbem-29738	39	20	from	from	ADP
fbem-29738	39	21	others	other	NOUN
fbem-29738	39	22	in	in	ADP
fbem-29738	39	23	the	the	DET
fbem-29738	39	24	market	market	NOUN
fbem-29738	39	25	by	by	ADP
fbem-29738	39	26	innovating	innovate	VERB
fbem-29738	39	27	in	in	ADP
fbem-29738	39	28	terms	term	NOUN
fbem-29738	39	29	of	of	ADP
fbem-29738	39	30	functionality	functionality	NOUN
fbem-29738	39	31	,	,	PUNCT
fbem-29738	39	32	design	design	NOUN
fbem-29738	39	33	and	and	CCONJ
fbem-29738	39	34	quality	quality	NOUN
fbem-29738	39	35	.	.	PUNCT
fbem-29738	40	1	service	service	NOUN
fbem-29738	40	2	differentiation	differentiation	NOUN
fbem-29738	40	3	:	:	PUNCT
fbem-29738	40	4	for	for	ADP
fbem-29738	40	5	example	example	NOUN
fbem-29738	40	6	,	,	PUNCT
fbem-29738	40	7	by	by	ADP
fbem-29738	40	8	providing	provide	VERB
fbem-29738	40	9	better	well	ADJ
fbem-29738	40	10	customer	customer	NOUN
fbem-29738	40	11	service	service	NOUN
fbem-29738	40	12	and	and	CCONJ
fbem-29738	40	13	a	a	DET
fbem-29738	40	14	more	more	ADV
fbem-29738	40	15	personalised	personalised	ADJ
fbem-29738	40	16	after	after	ADP
fbem-29738	40	17	-	-	PUNCT
fbem-29738	40	18	sales	sale	NOUN
fbem-29738	40	19	experience	experience	NOUN
fbem-29738	40	20	to	to	PART
fbem-29738	40	21	create	create	VERB
fbem-29738	40	22	a	a	DET
fbem-29738	40	23	distinctive	distinctive	ADJ
fbem-29738	40	24	brand	brand	NOUN
fbem-29738	40	25	feeling	feeling	NOUN
fbem-29738	40	26	.	.	PUNCT
fbem-29738	41	1	cultural	cultural	ADJ
fbem-29738	41	2	differentiation	differentiation	NOUN
fbem-29738	41	3	:	:	PUNCT
fbem-29738	41	4	create	create	VERB
fbem-29738	41	5	a	a	DET
fbem-29738	41	6	differentiated	differentiated	ADJ
fbem-29738	41	7	emotional	emotional	ADJ
fbem-29738	41	8	connection	connection	NOUN
fbem-29738	41	9	with	with	ADP
fbem-29738	41	10	consumers	consumer	NOUN
fbem-29738	41	11	through	through	ADP
fbem-29738	41	12	the	the	DET
fbem-29738	41	13	uniqueness	uniqueness	NOUN
fbem-29738	41	14	of	of	ADP
fbem-29738	41	15	your	your	PRON
fbem-29738	41	16	brand	brand	NOUN
fbem-29738	41	17	's	's	PART
fbem-29738	41	18	culture	culture	NOUN
fbem-29738	41	19	,	,	PUNCT
fbem-29738	41	20	values	value	NOUN
fbem-29738	41	21	and	and	CCONJ
fbem-29738	41	22	philosophy	philosophy	NOUN
fbem-29738	41	23	.	.	PUNCT
fbem-29738	42	1	for	for	ADP
fbem-29738	42	2	example	example	NOUN
fbem-29738	42	3	,	,	PUNCT
fbem-29738	42	4	nike	nike	PROPN
fbem-29738	42	5	inspires	inspire	VERB
fbem-29738	42	6	people	people	NOUN
fbem-29738	42	7	to	to	PART
fbem-29738	42	8	go	go	VERB
fbem-29738	42	9	beyond	beyond	ADP
fbem-29738	42	10	themselves	themselves	PRON
fbem-29738	42	11	through	through	ADP
fbem-29738	42	12	‘	'	PUNCT
fbem-29738	42	13	just	just	ADV
fbem-29738	42	14	do	do	VERB
fbem-29738	42	15	it	it	PRON
fbem-29738	42	16	’	'	PUNCT
fbem-29738	42	17	,	,	PUNCT
fbem-29738	42	18	which	which	PRON
fbem-29738	42	19	conveys	convey	VERB
fbem-29738	42	20	a	a	DET
fbem-29738	42	21	positive	positive	ADJ
fbem-29738	42	22	brand	brand	NOUN
fbem-29738	42	23	culture	culture	NOUN
fbem-29738	42	24	.	.	PUNCT
fbem-29738	43	1	3.4	3.4	NUM
fbem-29738	43	2	.	.	PUNCT
fbem-29738	43	3	content	content	NOUN
fbem-29738	43	4	marketing	marketing	NOUN
fbem-29738	43	5	content	content	NOUN
fbem-29738	43	6	marketing	marketing	NOUN
fbem-29738	43	7	is	be	AUX
fbem-29738	43	8	the	the	DET
fbem-29738	43	9	strategy	strategy	NOUN
fbem-29738	43	10	of	of	ADP
fbem-29738	43	11	creating	create	VERB
fbem-29738	43	12	and	and	CCONJ
fbem-29738	43	13	sharing	share	VERB
fbem-29738	43	14	valuable	valuable	ADJ
fbem-29738	43	15	content	content	NOUN
fbem-29738	43	16	to	to	PART
fbem-29738	43	17	attract	attract	VERB
fbem-29738	43	18	,	,	PUNCT
fbem-29738	43	19	educate	educate	VERB
fbem-29738	43	20	,	,	PUNCT
fbem-29738	43	21	and	and	CCONJ
fbem-29738	43	22	retain	retain	VERB
fbem-29738	43	23	target	target	NOUN
fbem-29738	43	24	audiences	audience	NOUN
fbem-29738	43	25	,	,	PUNCT
fbem-29738	43	26	ultimately	ultimately	ADV
fbem-29738	43	27	driving	drive	VERB
fbem-29738	43	28	sales	sale	NOUN
fbem-29738	43	29	conversions	conversion	NOUN
fbem-29738	43	30	.	.	PUNCT
fbem-29738	44	1	it	it	PRON
fbem-29738	44	2	's	be	AUX
fbem-29738	44	3	not	not	PART
fbem-29738	44	4	just	just	ADV
fbem-29738	44	5	about	about	ADP
fbem-29738	44	6	selling	sell	VERB
fbem-29738	44	7	products	product	NOUN
fbem-29738	44	8	,	,	PUNCT
fbem-29738	44	9	it	it	PRON
fbem-29738	44	10	's	be	AUX
fbem-29738	44	11	about	about	ADP
fbem-29738	44	12	building	build	VERB
fbem-29738	44	13	brand	brand	NOUN
fbem-29738	44	14	authority	authority	NOUN
fbem-29738	44	15	and	and	CCONJ
fbem-29738	44	16	trust	trust	NOUN
fbem-29738	44	17	by	by	ADP
fbem-29738	44	18	providing	provide	VERB
fbem-29738	44	19	valuable	valuable	ADJ
fbem-29738	44	20	information	information	NOUN
fbem-29738	44	21	.	.	PUNCT
fbem-29738	45	1	creating	create	VERB
fbem-29738	45	2	the	the	DET
fbem-29738	45	3	impact	impact	NOUN
fbem-29738	45	4	of	of	ADP
fbem-29738	45	5	good	good	ADJ
fbem-29738	45	6	content	content	NOUN
fbem-29738	45	7	starts	start	VERB
fbem-29738	45	8	with	with	ADP
fbem-29738	45	9	a	a	DET
fbem-29738	45	10	clear	clear	ADJ
fbem-29738	45	11	goal	goal	NOUN
fbem-29738	45	12	;	;	PUNCT
fbem-29738	45	13	the	the	DET
fbem-29738	45	14	core	core	NOUN
fbem-29738	45	15	objective	objective	NOUN
fbem-29738	45	16	of	of	ADP
fbem-29738	45	17	content	content	NOUN
fbem-29738	45	18	marketing	marketing	NOUN
fbem-29738	45	19	is	be	AUX
fbem-29738	45	20	to	to	PART
fbem-29738	45	21	build	build	VERB
fbem-29738	45	22	a	a	DET
fbem-29738	45	23	relationship	relationship	NOUN
fbem-29738	45	24	through	through	ADP
fbem-29738	45	25	continuous	continuous	ADJ
fbem-29738	45	26	interaction	interaction	NOUN
fbem-29738	45	27	with	with	ADP
fbem-29738	45	28	your	your	PRON
fbem-29738	45	29	audience	audience	NOUN
fbem-29738	45	30	.	.	PUNCT
fbem-29738	46	1	content	content	NOUN
fbem-29738	46	2	can	can	AUX
fbem-29738	46	3	be	be	AUX
fbem-29738	46	4	in	in	ADP
fbem-29738	46	5	the	the	DET
fbem-29738	46	6	form	form	NOUN
fbem-29738	46	7	of	of	ADP
fbem-29738	46	8	blog	blog	NOUN
fbem-29738	46	9	posts	post	NOUN
fbem-29738	46	10	,	,	PUNCT
fbem-29738	46	11	videos	video	NOUN
fbem-29738	46	12	,	,	PUNCT
fbem-29738	46	13	social	social	ADJ
fbem-29738	46	14	media	medium	NOUN
fbem-29738	46	15	posts	post	NOUN
fbem-29738	46	16	,	,	PUNCT
fbem-29738	46	17	ebooks	ebook	NOUN
fbem-29738	46	18	,	,	PUNCT
fbem-29738	46	19	case	case	NOUN
fbem-29738	46	20	studies	study	NOUN
fbem-29738	46	21	,	,	PUNCT
fbem-29738	46	22	etc	etc	X
fbem-29738	46	23	.	.	X
fbem-29738	47	1	next	next	ADV
fbem-29738	47	2	understand	understand	VERB
fbem-29738	47	3	who	who	PRON
fbem-29738	47	4	your	your	PRON
fbem-29738	47	5	target	target	NOUN
fbem-29738	47	6	audience	audience	NOUN
fbem-29738	47	7	is	be	AUX
fbem-29738	47	8	,	,	PUNCT
fbem-29738	47	9	what	what	PRON
fbem-29738	47	10	their	their	PRON
fbem-29738	47	11	concerns	concern	NOUN
fbem-29738	47	12	are	be	AUX
fbem-29738	47	13	,	,	PUNCT
fbem-29738	47	14	what	what	PRON
fbem-29738	47	15	their	their	PRON
fbem-29738	47	16	needs	need	NOUN
fbem-29738	47	17	are	be	AUX
fbem-29738	47	18	,	,	PUNCT
fbem-29738	47	19	and	and	CCONJ
fbem-29738	47	20	what	what	PRON
fbem-29738	47	21	their	their	PRON
fbem-29738	47	22	interests	interest	NOUN
fbem-29738	47	23	are	be	AUX
fbem-29738	47	24	.	.	PUNCT
fbem-29738	48	1	by	by	ADP
fbem-29738	48	2	deeply	deeply	ADV
fbem-29738	48	3	analysing	analyse	VERB
fbem-29738	48	4	the	the	DET
fbem-29738	48	5	psychology	psychology	NOUN
fbem-29738	48	6	and	and	CCONJ
fbem-29738	48	7	behaviour	behaviour	NOUN
fbem-29738	48	8	of	of	ADP
fbem-29738	48	9	your	your	PRON
fbem-29738	48	10	audience	audience	NOUN
fbem-29738	48	11	,	,	PUNCT
fbem-29738	48	12	create	create	VERB
fbem-29738	48	13	content	content	NOUN
fbem-29738	48	14	that	that	PRON
fbem-29738	48	15	is	be	AUX
fbem-29738	48	16	relevant	relevant	ADJ
fbem-29738	48	17	and	and	CCONJ
fbem-29738	48	18	interesting	interesting	ADJ
fbem-29738	48	19	to	to	ADP
fbem-29738	48	20	them	they	PRON
fbem-29738	48	21	for	for	ADP
fbem-29738	48	22	your	your	PRON
fbem-29738	48	23	corporate	corporate	ADJ
fbem-29738	48	24	brand	brand	NOUN
fbem-29738	48	25	story	story	NOUN
fbem-29738	48	26	.	.	PUNCT
fbem-29738	49	1	and	and	CCONJ
fbem-29738	49	2	good	good	ADJ
fbem-29738	49	3	content	content	NOUN
fbem-29738	49	4	marketing	marketing	NOUN
fbem-29738	49	5	should	should	AUX
fbem-29738	49	6	be	be	AUX
fbem-29738	49	7	value	value	NOUN
fbem-29738	49	8	-	-	PUNCT
fbem-29738	49	9	driven	drive	VERB
fbem-29738	49	10	,	,	PUNCT
fbem-29738	49	11	not	not	PART
fbem-29738	49	12	just	just	ADV
fbem-29738	49	13	salesy	salesy	ADJ
fbem-29738	49	14	.	.	PUNCT
fbem-29738	50	1	for	for	ADP
fbem-29738	50	2	example	example	NOUN
fbem-29738	50	3	,	,	PUNCT
fbem-29738	50	4	you	you	PRON
fbem-29738	50	5	can	can	AUX
fbem-29738	50	6	increase	increase	VERB
fbem-29738	50	7	the	the	DET
fbem-29738	50	8	appeal	appeal	NOUN
fbem-29738	50	9	of	of	ADP
fbem-29738	50	10	your	your	PRON
fbem-29738	50	11	content	content	NOUN
fbem-29738	50	12	by	by	ADP
fbem-29738	50	13	addressing	address	VERB
fbem-29738	50	14	customer	customer	NOUN
fbem-29738	50	15	pain	pain	NOUN
fbem-29738	50	16	points	point	NOUN
fbem-29738	50	17	,	,	PUNCT
fbem-29738	50	18	sharing	share	VERB
fbem-29738	50	19	industry	industry	NOUN
fbem-29738	50	20	insights	insight	NOUN
fbem-29738	50	21	or	or	CCONJ
fbem-29738	50	22	providing	provide	VERB
fbem-29738	50	23	practical	practical	ADJ
fbem-29738	50	24	resources	resource	NOUN
fbem-29738	50	25	.	.	PUNCT
fbem-29738	51	1	3.5	3.5	NUM
fbem-29738	51	2	.	.	PUNCT
fbem-29738	52	1	diversify	diversify	ADJ
fbem-29738	52	2	channels	channel	NOUN
fbem-29738	52	3	to	to	PART
fbem-29738	52	4	create	create	VERB
fbem-29738	52	5	branded	brand	VERB
fbem-29738	52	6	content	content	NOUN
fbem-29738	52	7	good	good	ADJ
fbem-29738	52	8	content	content	NOUN
fbem-29738	52	9	marketing	marketing	NOUN
fbem-29738	52	10	should	should	AUX
fbem-29738	52	11	be	be	AUX
fbem-29738	52	12	value	value	NOUN
fbem-29738	52	13	-	-	PUNCT
fbem-29738	52	14	driven	drive	VERB
fbem-29738	52	15	,	,	PUNCT
fbem-29738	52	16	not	not	PART
fbem-29738	52	17	just	just	ADV
fbem-29738	52	18	a	a	DET
fbem-29738	52	19	sales	sale	NOUN
fbem-29738	52	20	pitch	pitch	NOUN
fbem-29738	52	21	.	.	PUNCT
fbem-29738	53	1	for	for	ADP
fbem-29738	53	2	example	example	NOUN
fbem-29738	53	3	,	,	PUNCT
fbem-29738	53	4	you	you	PRON
fbem-29738	53	5	can	can	AUX
fbem-29738	53	6	increase	increase	VERB
fbem-29738	53	7	the	the	DET
fbem-29738	53	8	appeal	appeal	NOUN
fbem-29738	53	9	of	of	ADP
fbem-29738	53	10	your	your	PRON
fbem-29738	53	11	content	content	NOUN
fbem-29738	53	12	by	by	ADP
fbem-29738	53	13	addressing	address	VERB
fbem-29738	53	14	customer	customer	NOUN
fbem-29738	53	15	pain	pain	NOUN
fbem-29738	53	16	points	point	NOUN
fbem-29738	53	17	,	,	PUNCT
fbem-29738	53	18	sharing	share	VERB
fbem-29738	53	19	industry	industry	NOUN
fbem-29738	53	20	insights	insight	NOUN
fbem-29738	53	21	or	or	CCONJ
fbem-29738	53	22	providing	provide	VERB
fbem-29738	53	23	practical	practical	ADJ
fbem-29738	53	24	resources	resource	NOUN
fbem-29738	53	25	.	.	PUNCT
fbem-29738	54	1	and	and	CCONJ
fbem-29738	54	2	you	you	PRON
fbem-29738	54	3	can	can	AUX
fbem-29738	54	4	deliver	deliver	VERB
fbem-29738	54	5	the	the	DET
fbem-29738	54	6	message	message	NOUN
fbem-29738	54	7	through	through	ADP
fbem-29738	54	8	multiple	multiple	ADJ
fbem-29738	54	9	channels	channel	NOUN
fbem-29738	54	10	,	,	PUNCT
fbem-29738	54	11	such	such	ADJ
fbem-29738	54	12	as	as	ADP
fbem-29738	54	13	social	social	ADJ
fbem-29738	54	14	media	medium	NOUN
fbem-29738	54	15	platforms	platform	NOUN
fbem-29738	54	16	(	(	PUNCT
fbem-29738	54	17	e.g.	e.g.	ADV
fbem-29738	54	18	,	,	PUNCT
fbem-29738	54	19	facebook	facebook	PROPN
fbem-29738	54	20	,	,	PUNCT
fbem-29738	54	21	instagram	instagram	PROPN
fbem-29738	54	22	,	,	PUNCT
fbem-29738	54	23	weibo	weibo	PROPN
fbem-29738	54	24	)	)	PUNCT
fbem-29738	54	25	,	,	PUNCT
fbem-29738	54	26	blogs	blog	NOUN
fbem-29738	54	27	,	,	PUNCT
fbem-29738	54	28	video	video	NOUN
fbem-29738	54	29	platforms	platform	NOUN
fbem-29738	54	30	(	(	PUNCT
fbem-29738	54	31	e.g.	e.g.	ADV
fbem-29738	54	32	,	,	PUNCT
fbem-29738	54	33	youtube	youtube	NOUN
fbem-29738	54	34	,	,	PUNCT
fbem-29738	54	35	tiktok	tiktok	NOUN
fbem-29738	54	36	)	)	PUNCT
fbem-29738	54	37	,	,	PUNCT
fbem-29738	54	38	etc	etc	X
fbem-29738	54	39	.	.	X
fbem-29738	54	40	by	by	ADP
fbem-29738	54	41	communicating	communicate	VERB
fbem-29738	54	42	across	across	ADP
fbem-29738	54	43	platforms	platform	NOUN
fbem-29738	54	44	,	,	PUNCT
fbem-29738	54	45	you	you	PRON
fbem-29738	54	46	can	can	AUX
fbem-29738	54	47	reach	reach	VERB
fbem-29738	54	48	a	a	DET
fbem-29738	54	49	wider	wide	ADJ
fbem-29738	54	50	audience	audience	NOUN
fbem-29738	54	51	.	.	PUNCT
fbem-29738	55	1	brand	brand	NOUN
fbem-29738	55	2	culture	culture	NOUN
fbem-29738	55	3	content	content	NOUN
fbem-29738	55	4	across	across	ADP
fbem-29738	55	5	multiple	multiple	ADJ
fbem-29738	55	6	channels	channel	NOUN
fbem-29738	55	7	then	then	ADV
fbem-29738	55	8	needs	need	VERB
fbem-29738	55	9	to	to	PART
fbem-29738	55	10	be	be	AUX
fbem-29738	55	11	updated	update	VERB
fbem-29738	55	12	regularly	regularly	ADV
fbem-29738	55	13	and	and	CCONJ
fbem-29738	55	14	remain	remain	VERB
fbem-29738	55	15	interactive	interactive	ADJ
fbem-29738	55	16	with	with	ADP
fbem-29738	55	17	your	your	PRON
fbem-29738	55	18	audience	audience	NOUN
fbem-29738	55	19	.	.	PUNCT
fbem-29738	56	1	maintain	maintain	VERB
fbem-29738	56	2	a	a	DET
fbem-29738	56	3	long	long	ADJ
fbem-29738	56	4	-	-	PUNCT
fbem-29738	56	5	term	term	NOUN
fbem-29738	56	6	relationship	relationship	NOUN
fbem-29738	56	7	through	through	ADP
fbem-29738	56	8	comments	comment	NOUN
fbem-29738	56	9	,	,	PUNCT
fbem-29738	56	10	feedback	feedback	NOUN
fbem-29738	56	11	,	,	PUNCT
fbem-29738	56	12	interactions	interaction	NOUN
fbem-29738	56	13	on	on	ADP
fbem-29738	56	14	social	social	ADJ
fbem-29738	56	15	media	medium	NOUN
fbem-29738	56	16	,	,	PUNCT
fbem-29738	56	17	etc	etc	X
fbem-29738	56	18	.	.	X
fbem-29738	56	19	3.6	3.6	NUM
fbem-29738	56	20	.	.	PUNCT
fbem-29738	57	1	brand	brand	NOUN
fbem-29738	57	2	storytelling	storytelle	VERB
fbem-29738	57	3	a	a	DET
fbem-29738	57	4	good	good	ADJ
fbem-29738	57	5	corporate	corporate	ADJ
fbem-29738	57	6	brand	brand	NOUN
fbem-29738	57	7	must	must	AUX
fbem-29738	57	8	be	be	AUX
fbem-29738	57	9	a	a	DET
fbem-29738	57	10	brand	brand	NOUN
fbem-29738	57	11	that	that	PRON
fbem-29738	57	12	can	can	AUX
fbem-29738	57	13	tell	tell	VERB
fbem-29738	57	14	a	a	DET
fbem-29738	57	15	story	story	NOUN
fbem-29738	57	16	,	,	PUNCT
fbem-29738	57	17	and	and	CCONJ
fbem-29738	57	18	storytelling	storytelling	NOUN
fbem-29738	57	19	is	be	AUX
fbem-29738	57	20	a	a	DET
fbem-29738	57	21	strategy	strategy	NOUN
fbem-29738	57	22	that	that	PRON
fbem-29738	57	23	engages	engage	VERB
fbem-29738	57	24	and	and	CCONJ
fbem-29738	57	25	impresses	impress	VERB
fbem-29738	57	26	the	the	DET
fbem-29738	57	27	audience	audience	NOUN
fbem-29738	57	28	by	by	ADP
fbem-29738	57	29	telling	tell	VERB
fbem-29738	57	30	stories	story	NOUN
fbem-29738	57	31	related	relate	VERB
fbem-29738	57	32	to	to	ADP
fbem-29738	57	33	the	the	DET
fbem-29738	57	34	brand	brand	NOUN
fbem-29738	57	35	.	.	PUNCT
fbem-29738	58	1	compared	compare	VERB
fbem-29738	58	2	with	with	ADP
fbem-29738	58	3	traditional	traditional	ADJ
fbem-29738	58	4	advertising	advertising	NOUN
fbem-29738	58	5	and	and	CCONJ
fbem-29738	58	6	direct	direct	ADJ
fbem-29738	58	7	marketing	marketing	NOUN
fbem-29738	58	8	,	,	PUNCT
fbem-29738	58	9	storytelling	storytelle	VERB
fbem-29738	58	10	can	can	AUX
fbem-29738	58	11	make	make	VERB
fbem-29738	58	12	a	a	DET
fbem-29738	58	13	brand	brand	NOUN
fbem-29738	58	14	more	more	ADV
fbem-29738	58	15	emotionally	emotionally	ADV
fbem-29738	58	16	connected	connect	VERB
fbem-29738	58	17	and	and	CCONJ
fbem-29738	58	18	resonate	resonate	VERB
fbem-29738	58	19	with	with	ADP
fbem-29738	58	20	consumers	consumer	NOUN
fbem-29738	58	21	,	,	PUNCT
fbem-29738	58	22	thus	thus	ADV
fbem-29738	58	23	strengthening	strengthen	VERB
fbem-29738	58	24	brand	brand	NOUN
fbem-29738	58	25	memory	memory	NOUN
fbem-29738	58	26	and	and	CCONJ
fbem-29738	58	27	loyalty	loyalty	NOUN
fbem-29738	58	28	.	.	PUNCT
fbem-29738	59	1	firstly	firstly	ADV
fbem-29738	59	2	,	,	PUNCT
fbem-29738	59	3	storytelling	storytelle	VERB
fbem-29738	59	4	can	can	AUX
fbem-29738	59	5	touch	touch	VERB
fbem-29738	59	6	consumers	consumer	NOUN
fbem-29738	59	7	'	'	PART
fbem-29738	59	8	emotions	emotion	NOUN
fbem-29738	59	9	and	and	CCONJ
fbem-29738	59	10	make	make	VERB
fbem-29738	59	11	them	they	PRON
fbem-29738	59	12	establish	establish	VERB
fbem-29738	59	13	a	a	DET
fbem-29738	59	14	deep	deep	ADJ
fbem-29738	59	15	emotional	emotional	ADJ
fbem-29738	59	16	bond	bond	NOUN
fbem-29738	59	17	with	with	ADP
fbem-29738	59	18	the	the	DET
fbem-29738	59	19	brand	brand	NOUN
fbem-29738	59	20	.	.	PUNCT
fbem-29738	60	1	stories	story	NOUN
fbem-29738	60	2	can	can	AUX
fbem-29738	60	3	be	be	AUX
fbem-29738	60	4	the	the	DET
fbem-29738	60	5	story	story	NOUN
fbem-29738	60	6	of	of	ADP
fbem-29738	60	7	the	the	DET
fbem-29738	60	8	brand	brand	NOUN
fbem-29738	60	9	's	's	PART
fbem-29738	60	10	creation	creation	NOUN
fbem-29738	60	11	,	,	PUNCT
fbem-29738	60	12	customer	customer	NOUN
fbem-29738	60	13	success	success	NOUN
fbem-29738	60	14	stories	story	NOUN
fbem-29738	60	15	,	,	PUNCT
fbem-29738	60	16	and	and	CCONJ
fbem-29738	60	17	the	the	DET
fbem-29738	60	18	technical	technical	ADJ
fbem-29738	60	19	innovation	innovation	NOUN
fbem-29738	60	20	behind	behind	ADP
fbem-29738	60	21	the	the	DET
fbem-29738	60	22	product	product	NOUN
fbem-29738	60	23	.	.	PUNCT
fbem-29738	61	1	secondly	secondly	ADV
fbem-29738	61	2	a	a	DET
fbem-29738	61	3	good	good	ADJ
fbem-29738	61	4	story	story	NOUN
fbem-29738	61	5	usually	usually	ADV
fbem-29738	61	6	has	have	VERB
fbem-29738	61	7	a	a	DET
fbem-29738	61	8	clear	clear	ADJ
fbem-29738	61	9	protagonist	protagonist	NOUN
fbem-29738	61	10	,	,	PUNCT
fbem-29738	61	11	goal	goal	NOUN
fbem-29738	61	12	,	,	PUNCT
fbem-29738	61	13	conflict	conflict	NOUN
fbem-29738	61	14	and	and	CCONJ
fbem-29738	61	15	solution	solution	NOUN
fbem-29738	61	16	.	.	PUNCT
fbem-29738	62	1	for	for	ADP
fbem-29738	62	2	example	example	NOUN
fbem-29738	62	3	,	,	PUNCT
fbem-29738	62	4	a	a	DET
fbem-29738	62	5	brand	brand	NOUN
fbem-29738	62	6	's	's	PART
fbem-29738	62	7	story	story	NOUN
fbem-29738	62	8	could	could	AUX
fbem-29738	62	9	be	be	AUX
fbem-29738	62	10	about	about	ADP
fbem-29738	62	11	how	how	SCONJ
fbem-29738	62	12	it	it	PRON
fbem-29738	62	13	overcame	overcome	VERB
fbem-29738	62	14	difficulties	difficulty	NOUN
fbem-29738	62	15	and	and	CCONJ
fbem-29738	62	16	ultimately	ultimately	ADV
fbem-29738	62	17	achieved	achieve	VERB
fbem-29738	62	18	its	its	PRON
fbem-29738	62	19	goals	goal	NOUN
fbem-29738	62	20	,	,	PUNCT
fbem-29738	62	21	or	or	CCONJ
fbem-29738	62	22	how	how	SCONJ
fbem-29738	62	23	a	a	DET
fbem-29738	62	24	customer	customer	NOUN
fbem-29738	62	25	solved	solve	VERB
fbem-29738	62	26	a	a	DET
fbem-29738	62	27	problem	problem	NOUN
fbem-29738	62	28	by	by	ADP
fbem-29738	62	29	using	use	VERB
fbem-29738	62	30	your	your	PRON
fbem-29738	62	31	product	product	NOUN
fbem-29738	62	32	.	.	PUNCT
fbem-29738	63	1	but	but	CCONJ
fbem-29738	63	2	the	the	DET
fbem-29738	63	3	story	story	NOUN
fbem-29738	63	4	does	do	AUX
fbem-29738	63	5	n't	not	PART
fbem-29738	63	6	need	need	VERB
fbem-29738	63	7	to	to	PART
fbem-29738	63	8	be	be	AUX
fbem-29738	63	9	overly	overly	ADV
fbem-29738	63	10	complex	complex	ADJ
fbem-29738	63	11	.	.	PUNCT
fbem-29738	64	1	a	a	DET
fbem-29738	64	2	concise	concise	ADJ
fbem-29738	64	3	,	,	PUNCT
fbem-29738	64	4	touching	touching	ADJ
fbem-29738	64	5	story	story	NOUN
fbem-29738	64	6	is	be	AUX
fbem-29738	64	7	better	well	ADV
fbem-29738	64	8	able	able	ADJ
fbem-29738	64	9	to	to	PART
fbem-29738	64	10	capture	capture	VERB
fbem-29738	64	11	the	the	DET
fbem-29738	64	12	attention	attention	NOUN
fbem-29738	64	13	of	of	ADP
fbem-29738	64	14	consumers	consumer	NOUN
fbem-29738	64	15	.	.	PUNCT
fbem-29738	65	1	the	the	DET
fbem-29738	65	2	language	language	NOUN
fbem-29738	65	3	does	do	AUX
fbem-29738	65	4	n't	not	PART
fbem-29738	65	5	need	need	VERB
fbem-29738	65	6	to	to	PART
fbem-29738	65	7	be	be	AUX
fbem-29738	65	8	overly	overly	ADV
fbem-29738	65	9	flamboyant	flamboyant	ADJ
fbem-29738	65	10	,	,	PUNCT
fbem-29738	65	11	what	what	PRON
fbem-29738	65	12	matters	matter	VERB
fbem-29738	65	13	is	be	AUX
fbem-29738	65	14	that	that	SCONJ
fbem-29738	65	15	simple	simple	ADJ
fbem-29738	65	16	content	content	NOUN
fbem-29738	65	17	resonates	resonate	VERB
fbem-29738	65	18	better	well	ADV
fbem-29738	65	19	with	with	ADP
fbem-29738	65	20	mass	mass	ADJ
fbem-29738	65	21	consumers	consumer	NOUN
fbem-29738	65	22	.	.	PUNCT
fbem-29738	66	1	finally	finally	ADV
fbem-29738	66	2	,	,	PUNCT
fbem-29738	66	3	the	the	DET
fbem-29738	66	4	brand	brand	NOUN
fbem-29738	66	5	's	's	PART
fbem-29738	66	6	story	story	NOUN
fbem-29738	66	7	needs	need	VERB
fbem-29738	66	8	to	to	PART
fbem-29738	66	9	be	be	AUX
fbem-29738	66	10	consistent	consistent	ADJ
fbem-29738	66	11	across	across	ADP
fbem-29738	66	12	all	all	DET
fbem-29738	66	13	communication	communication	NOUN
fbem-29738	66	14	channels	channel	NOUN
fbem-29738	66	15	to	to	PART
fbem-29738	66	16	help	help	VERB
fbem-29738	66	17	consumers	consumer	NOUN
fbem-29738	66	18	clearly	clearly	ADV
fbem-29738	66	19	understand	understand	VERB
fbem-29738	66	20	the	the	DET
fbem-29738	66	21	brand	brand	NOUN
fbem-29738	66	22	's	's	PART
fbem-29738	66	23	values	value	NOUN
fbem-29738	66	24	and	and	CCONJ
fbem-29738	66	25	mission	mission	NOUN
fbem-29738	66	26	.	.	PUNCT
fbem-29738	67	1	4	4	X
fbem-29738	67	2	.	.	X
fbem-29738	67	3	marketing	marketing	NOUN
fbem-29738	67	4	to	to	PART
fbem-29738	67	5	create	create	VERB
fbem-29738	67	6	product	product	NOUN
fbem-29738	67	7	advantages	advantage	NOUN
fbem-29738	67	8	4.1	4.1	NUM
fbem-29738	67	9	.	.	PUNCT
fbem-29738	68	1	product	product	NOUN
fbem-29738	68	2	segmentation	segmentation	NOUN
fbem-29738	68	3	the	the	DET
fbem-29738	68	4	first	first	ADJ
fbem-29738	68	5	thing	thing	NOUN
fbem-29738	68	6	you	you	PRON
fbem-29738	68	7	need	need	VERB
fbem-29738	68	8	to	to	PART
fbem-29738	68	9	do	do	VERB
fbem-29738	68	10	to	to	PART
fbem-29738	68	11	gain	gain	VERB
fbem-29738	68	12	product	product	NOUN
fbem-29738	68	13	advantage	advantage	NOUN
fbem-29738	68	14	is	be	AUX
fbem-29738	68	15	to	to	PART
fbem-29738	68	16	understand	understand	VERB
fbem-29738	68	17	what	what	PRON
fbem-29738	68	18	types	type	NOUN
fbem-29738	68	19	of	of	ADP
fbem-29738	68	20	products	product	NOUN
fbem-29738	68	21	you	you	PRON
fbem-29738	68	22	can	can	AUX
fbem-29738	68	23	use	use	VERB
fbem-29738	68	24	to	to	PART
fbem-29738	68	25	create	create	VERB
fbem-29738	68	26	specific	specific	ADJ
fbem-29738	68	27	product	product	NOUN
fbem-29738	68	28	advantages	advantage	NOUN
fbem-29738	68	29	.	.	PUNCT
fbem-29738	69	1	firstly	firstly	ADV
fbem-29738	69	2	,	,	PUNCT
fbem-29738	69	3	the	the	DET
fbem-29738	69	4	first	first	ADJ
fbem-29738	69	5	is	be	AUX
fbem-29738	69	6	the	the	DET
fbem-29738	69	7	core	core	NOUN
fbem-29738	69	8	product	product	NOUN
fbem-29738	69	9	of	of	ADP
fbem-29738	69	10	the	the	DET
fbem-29738	69	11	enterprise	enterprise	NOUN
fbem-29738	69	12	,	,	PUNCT
fbem-29738	69	13	which	which	PRON
fbem-29738	69	14	belongs	belong	VERB
fbem-29738	69	15	to	to	ADP
fbem-29738	69	16	the	the	DET
fbem-29738	69	17	benefit	benefit	NOUN
fbem-29738	69	18	that	that	PRON
fbem-29738	69	19	customers	customer	NOUN
fbem-29738	69	20	only	only	ADV
fbem-29738	69	21	want	want	VERB
fbem-29738	69	22	to	to	PART
fbem-29738	69	23	buy	buy	VERB
fbem-29738	69	24	the	the	DET
fbem-29738	69	25	most	most	ADJ
fbem-29738	69	26	.	.	PUNCT
fbem-29738	70	1	the	the	DET
fbem-29738	70	2	second	second	ADJ
fbem-29738	70	3	category	category	NOUN
fbem-29738	70	4	is	be	AUX
fbem-29738	70	5	tangible	tangible	ADJ
fbem-29738	70	6	products	product	NOUN
fbem-29738	70	7	,	,	PUNCT
fbem-29738	70	8	mainly	mainly	ADV
fbem-29738	70	9	composed	compose	VERB
fbem-29738	70	10	of	of	ADP
fbem-29738	70	11	design	design	NOUN
fbem-29738	70	12	,	,	PUNCT
fbem-29738	70	13	appearance	appearance	NOUN
fbem-29738	70	14	,	,	PUNCT
fbem-29738	70	15	packaging	packaging	NOUN
fbem-29738	70	16	and	and	CCONJ
fbem-29738	70	17	style	style	NOUN
fbem-29738	70	18	.	.	PUNCT
fbem-29738	71	1	the	the	DET
fbem-29738	71	2	third	third	ADJ
fbem-29738	71	3	category	category	NOUN
fbem-29738	71	4	is	be	AUX
fbem-29738	71	5	intangible	intangible	ADJ
fbem-29738	71	6	products	product	NOUN
fbem-29738	71	7	,	,	PUNCT
fbem-29738	71	8	which	which	PRON
fbem-29738	71	9	can	can	AUX
fbem-29738	71	10	be	be	AUX
fbem-29738	71	11	said	say	VERB
fbem-29738	71	12	to	to	PART
fbem-29738	71	13	belong	belong	VERB
fbem-29738	71	14	to	to	ADP
fbem-29738	71	15	the	the	DET
fbem-29738	71	16	service	service	NOUN
fbem-29738	71	17	type	type	NOUN
fbem-29738	71	18	.	.	PUNCT
fbem-29738	72	1	4.2	4.2	NUM
fbem-29738	72	2	.	.	PUNCT
fbem-29738	73	1	total	total	ADJ
fbem-29738	73	2	product	product	NOUN
fbem-29738	73	3	cost	cost	NOUN
fbem-29738	73	4	leadership	leadership	NOUN
fbem-29738	73	5	strategy	strategy	NOUN
fbem-29738	73	6	along	along	ADP
fbem-29738	73	7	an	an	DET
fbem-29738	73	8	industrial	industrial	ADJ
fbem-29738	73	9	value	value	NOUN
fbem-29738	73	10	chain	chain	NOUN
fbem-29738	73	11	,	,	PUNCT
fbem-29738	73	12	find	find	VERB
fbem-29738	73	13	the	the	DET
fbem-29738	73	14	key	key	ADJ
fbem-29738	73	15	part	part	NOUN
fbem-29738	73	16	of	of	ADP
fbem-29738	73	17	the	the	DET
fbem-29738	73	18	chain	chain	NOUN
fbem-29738	73	19	that	that	PRON
fbem-29738	73	20	controls	control	VERB
fbem-29738	73	21	costs	cost	NOUN
fbem-29738	73	22	and	and	CCONJ
fbem-29738	73	23	master	master	VERB
fbem-29738	73	24	it	it	PRON
fbem-29738	73	25	.	.	PUNCT
fbem-29738	74	1	after	after	ADP
fbem-29738	74	2	that	that	PRON
fbem-29738	74	3	,	,	PUNCT
fbem-29738	74	4	start	start	VERB
fbem-29738	74	5	to	to	PART
fbem-29738	74	6	research	research	VERB
fbem-29738	74	7	and	and	CCONJ
fbem-29738	74	8	develop	develop	VERB
fbem-29738	74	9	high	high	ADJ
fbem-29738	74	10	-	-	PUNCT
fbem-29738	74	11	quality	quality	NOUN
fbem-29738	74	12	products	product	NOUN
fbem-29738	74	13	.	.	PUNCT
fbem-29738	75	1	any	any	DET
fbem-29738	75	2	simple	simple	ADJ
fbem-29738	75	3	product	product	NOUN
fbem-29738	75	4	made	make	VERB
fbem-29738	75	5	into	into	ADP
fbem-29738	75	6	a	a	DET
fbem-29738	75	7	high	high	ADJ
fbem-29738	75	8	-	-	PUNCT
fbem-29738	75	9	quality	quality	NOUN
fbem-29738	75	10	product	product	NOUN
fbem-29738	75	11	has	have	VERB
fbem-29738	75	12	a	a	DET
fbem-29738	75	13	world	world	NOUN
fbem-29738	75	14	-	-	PUNCT
fbem-29738	75	15	class	class	NOUN
fbem-29738	75	16	advantage	advantage	NOUN
fbem-29738	75	17	,	,	PUNCT
fbem-29738	75	18	and	and	CCONJ
fbem-29738	75	19	the	the	DET
fbem-29738	75	20	competition	competition	NOUN
fbem-29738	75	21	of	of	ADP
fbem-29738	75	22	enterprises	enterprise	NOUN
fbem-29738	75	23	is	be	AUX
fbem-29738	75	24	firstly	firstly	ADV
fbem-29738	75	25	the	the	DET
fbem-29738	75	26	core	core	NOUN
fbem-29738	75	27	product	product	NOUN
fbem-29738	75	28	,	,	PUNCT
fbem-29738	75	29	and	and	CCONJ
fbem-29738	75	30	no	no	ADV
fbem-29738	75	31	matter	matter	ADV
fbem-29738	75	32	how	how	SCONJ
fbem-29738	75	33	to	to	PART
fbem-29738	75	34	change	change	VERB
fbem-29738	75	35	the	the	DET
fbem-29738	75	36	brand	brand	NOUN
fbem-29738	75	37	positioning	positioning	NOUN
fbem-29738	75	38	of	of	ADP
fbem-29738	75	39	the	the	DET
fbem-29738	75	40	enterprise	enterprise	NOUN
fbem-29738	75	41	,	,	PUNCT
fbem-29738	75	42	the	the	DET
fbem-29738	75	43	core	core	NOUN
fbem-29738	75	44	product	product	NOUN
fbem-29738	75	45	can	can	AUX
fbem-29738	75	46	not	not	PART
fbem-29738	75	47	be	be	AUX
fbem-29738	75	48	changed	change	VERB
fbem-29738	75	49	,	,	PUNCT
fbem-29738	75	50	it	it	PRON
fbem-29738	75	51	is	be	AUX
fbem-29738	75	52	also	also	ADV
fbem-29738	75	53	futile	futile	ADJ
fbem-29738	75	54	.	.	PUNCT
fbem-29738	76	1	4.3	4.3	NUM
fbem-29738	76	2	.	.	PUNCT
fbem-29738	76	3	comprehensive	comprehensive	ADJ
fbem-29738	76	4	product	product	NOUN
fbem-29738	76	5	trend	trend	NOUN
fbem-29738	76	6	first	first	ADV
fbem-29738	76	7	of	of	ADP
fbem-29738	76	8	all	all	PRON
fbem-29738	76	9	,	,	PUNCT
fbem-29738	76	10	the	the	DET
fbem-29738	76	11	core	core	NOUN
fbem-29738	76	12	product	product	NOUN
fbem-29738	76	13	should	should	AUX
fbem-29738	76	14	be	be	AUX
fbem-29738	76	15	a	a	DET
fbem-29738	76	16	high	high	ADJ
fbem-29738	76	17	-	-	PUNCT
fbem-29738	76	18	quality	quality	NOUN
fbem-29738	76	19	product	product	NOUN
fbem-29738	76	20	with	with	ADP
fbem-29738	76	21	core	core	ADJ
fbem-29738	76	22	competitive	competitive	ADJ
fbem-29738	76	23	advantages	advantage	NOUN
fbem-29738	76	24	.	.	PUNCT
fbem-29738	77	1	high	high	ADJ
fbem-29738	77	2	-	-	PUNCT
fbem-29738	77	3	quality	quality	NOUN
fbem-29738	77	4	products	product	NOUN
fbem-29738	77	5	can	can	AUX
fbem-29738	77	6	not	not	PART
fbem-29738	77	7	only	only	ADV
fbem-29738	77	8	enhance	enhance	VERB
fbem-29738	77	9	the	the	DET
fbem-29738	77	10	trust	trust	NOUN
fbem-29738	77	11	of	of	ADP
fbem-29738	77	12	consumers	consumer	NOUN
fbem-29738	77	13	,	,	PUNCT
fbem-29738	77	14	but	but	CCONJ
fbem-29738	77	15	also	also	ADV
fbem-29738	77	16	reduce	reduce	VERB
fbem-29738	77	17	the	the	DET
fbem-29738	77	18	negative	negative	ADJ
fbem-29738	77	19	impact	impact	NOUN
fbem-29738	77	20	and	and	CCONJ
fbem-29738	77	21	after	after	ADP
fbem-29738	77	22	-	-	PUNCT
fbem-29738	77	23	sales	sales	NOUN
fbem-29738	77	24	costs	cost	NOUN
fbem-29738	77	25	due	due	ADP
fbem-29738	77	26	to	to	ADP
fbem-29738	77	27	quality	quality	NOUN
fbem-29738	77	28	problems	problem	NOUN
fbem-29738	77	29	.	.	PUNCT
fbem-29738	78	1	ensure	ensure	VERB
fbem-29738	78	2	that	that	SCONJ
fbem-29738	78	3	the	the	DET
fbem-29738	78	4	production	production	NOUN
fbem-29738	78	5	process	process	NOUN
fbem-29738	78	6	of	of	ADP
fbem-29738	78	7	lean	lean	ADJ
fbem-29738	78	8	management	management	NOUN
fbem-29738	78	9	and	and	CCONJ
fbem-29738	78	10	strict	strict	ADJ
fbem-29738	78	11	quality	quality	NOUN
fbem-29738	78	12	control	control	NOUN
fbem-29738	78	13	.	.	PUNCT
fbem-29738	79	1	secondly	secondly	ADV
fbem-29738	79	2	,	,	PUNCT
fbem-29738	79	3	the	the	DET
fbem-29738	79	4	most	most	ADV
fbem-29738	79	5	important	important	ADJ
fbem-29738	79	6	part	part	NOUN
fbem-29738	79	7	of	of	ADP
fbem-29738	79	8	intangible	intangible	ADJ
fbem-29738	79	9	products	product	NOUN
fbem-29738	79	10	lies	lie	VERB
fbem-29738	79	11	in	in	ADP
fbem-29738	79	12	the	the	DET
fbem-29738	79	13	design	design	NOUN
fbem-29738	79	14	and	and	CCONJ
fbem-29738	79	15	appearance	appearance	NOUN
fbem-29738	79	16	of	of	ADP
fbem-29738	79	17	the	the	DET
fbem-29738	79	18	product	product	NOUN
fbem-29738	79	19	,	,	PUNCT
fbem-29738	79	20	whether	whether	SCONJ
fbem-29738	79	21	it	it	PRON
fbem-29738	79	22	can	can	AUX
fbem-29738	79	23	enhance	enhance	VERB
fbem-29738	79	24	consumers	consumer	NOUN
fbem-29738	79	25	'	'	PART
fbem-29738	79	26	favourable	favourable	ADJ
fbem-29738	79	27	impression	impression	NOUN
fbem-29738	79	28	of	of	ADP
fbem-29738	79	29	the	the	DET
fbem-29738	79	30	product	product	NOUN
fbem-29738	79	31	and	and	CCONJ
fbem-29738	79	32	their	their	PRON
fbem-29738	79	33	desire	desire	NOUN
fbem-29738	79	34	to	to	PART
fbem-29738	79	35	buy	buy	VERB
fbem-29738	79	36	it	it	PRON
fbem-29738	79	37	.	.	PUNCT
fbem-29738	80	1	secondly	secondly	ADV
fbem-29738	80	2	,	,	PUNCT
fbem-29738	80	3	whether	whether	SCONJ
fbem-29738	80	4	it	it	PRON
fbem-29738	80	5	has	have	VERB
fbem-29738	80	6	the	the	DET
fbem-29738	80	7	functionality	functionality	NOUN
fbem-29738	80	8	and	and	CCONJ
fbem-29738	80	9	practicality	practicality	NOUN
fbem-29738	80	10	227	227	NUM
fbem-29738	80	11	of	of	ADP
fbem-29738	80	12	the	the	DET
fbem-29738	80	13	product	product	NOUN
fbem-29738	80	14	and	and	CCONJ
fbem-29738	80	15	the	the	DET
fbem-29738	80	16	degree	degree	NOUN
fbem-29738	80	17	of	of	ADP
fbem-29738	80	18	quality	quality	NOUN
fbem-29738	80	19	control	control	NOUN
fbem-29738	80	20	to	to	PART
fbem-29738	80	21	reduce	reduce	VERB
fbem-29738	80	22	the	the	DET
fbem-29738	80	23	cost	cost	NOUN
fbem-29738	80	24	of	of	ADP
fbem-29738	80	25	after	after	ADP
fbem-29738	80	26	-	-	PUNCT
fbem-29738	80	27	sales	sale	NOUN
fbem-29738	80	28	service	service	NOUN
fbem-29738	80	29	.	.	PUNCT
fbem-29738	81	1	then	then	ADV
fbem-29738	81	2	we	we	PRON
fbem-29738	81	3	have	have	VERB
fbem-29738	81	4	to	to	PART
fbem-29738	81	5	focus	focus	VERB
fbem-29738	81	6	on	on	ADP
fbem-29738	81	7	the	the	DET
fbem-29738	81	8	advantages	advantage	NOUN
fbem-29738	81	9	of	of	ADP
fbem-29738	81	10	intangible	intangible	ADJ
fbem-29738	81	11	products	product	NOUN
fbem-29738	81	12	,	,	PUNCT
fbem-29738	81	13	that	that	ADV
fbem-29738	81	14	is	be	AUX
fbem-29738	81	15	,	,	PUNCT
fbem-29738	81	16	services	service	NOUN
fbem-29738	81	17	.	.	PUNCT
fbem-29738	82	1	the	the	DET
fbem-29738	82	2	first	first	ADJ
fbem-29738	82	3	is	be	AUX
fbem-29738	82	4	the	the	DET
fbem-29738	82	5	most	most	ADV
fbem-29738	82	6	basic	basic	ADJ
fbem-29738	82	7	customer	customer	NOUN
fbem-29738	82	8	experience	experience	NOUN
fbem-29738	82	9	,	,	PUNCT
fbem-29738	82	10	create	create	VERB
fbem-29738	82	11	a	a	DET
fbem-29738	82	12	fine	fine	ADJ
fbem-29738	82	13	product	product	NOUN
fbem-29738	82	14	at	at	ADP
fbem-29738	82	15	the	the	DET
fbem-29738	82	16	same	same	ADJ
fbem-29738	82	17	time	time	NOUN
fbem-29738	82	18	and	and	CCONJ
fbem-29738	82	19	give	give	VERB
fbem-29738	82	20	customers	customer	NOUN
fbem-29738	82	21	excellent	excellent	ADJ
fbem-29738	82	22	service	service	NOUN
fbem-29738	82	23	experience	experience	NOUN
fbem-29738	82	24	,	,	PUNCT
fbem-29738	82	25	to	to	PART
fbem-29738	82	26	ensure	ensure	VERB
fbem-29738	82	27	that	that	SCONJ
fbem-29738	82	28	customers	customer	NOUN
fbem-29738	82	29	in	in	ADP
fbem-29738	82	30	the	the	DET
fbem-29738	82	31	purchase	purchase	NOUN
fbem-29738	82	32	or	or	CCONJ
fbem-29738	82	33	use	use	NOUN
fbem-29738	82	34	of	of	ADP
fbem-29738	82	35	the	the	DET
fbem-29738	82	36	process	process	NOUN
fbem-29738	82	37	every	every	DET
fbem-29738	82	38	step	step	NOUN
fbem-29738	82	39	of	of	ADP
fbem-29738	82	40	the	the	DET
fbem-29738	82	41	way	way	NOUN
fbem-29738	82	42	can	can	AUX
fbem-29738	82	43	feel	feel	VERB
fbem-29738	82	44	professional	professional	ADJ
fbem-29738	82	45	care	care	NOUN
fbem-29738	82	46	.	.	PUNCT
fbem-29738	83	1	the	the	DET
fbem-29738	83	2	second	second	ADJ
fbem-29738	83	3	is	be	AUX
fbem-29738	83	4	the	the	DET
fbem-29738	83	5	personalisation	personalisation	NOUN
fbem-29738	83	6	of	of	ADP
fbem-29738	83	7	the	the	DET
fbem-29738	83	8	customer	customer	NOUN
fbem-29738	83	9	to	to	PART
fbem-29738	83	10	enhance	enhance	VERB
fbem-29738	83	11	customer	customer	NOUN
fbem-29738	83	12	adhesion	adhesion	NOUN
fbem-29738	83	13	.	.	PUNCT
fbem-29738	84	1	lastly	lastly	ADV
fbem-29738	84	2	,	,	PUNCT
fbem-29738	84	3	there	there	PRON
fbem-29738	84	4	is	be	VERB
fbem-29738	84	5	a	a	DET
fbem-29738	84	6	unique	unique	ADJ
fbem-29738	84	7	and	and	CCONJ
fbem-29738	84	8	innovative	innovative	ADJ
fbem-29738	84	9	service	service	NOUN
fbem-29738	84	10	model	model	NOUN
fbem-29738	84	11	,	,	PUNCT
fbem-29738	84	12	according	accord	VERB
fbem-29738	84	13	to	to	ADP
fbem-29738	84	14	the	the	DET
fbem-29738	84	15	product	product	NOUN
fbem-29738	84	16	attributes	attribute	NOUN
fbem-29738	84	17	of	of	ADP
fbem-29738	84	18	the	the	DET
fbem-29738	84	19	enterprise	enterprise	NOUN
fbem-29738	84	20	through	through	ADP
fbem-29738	84	21	technological	technological	ADJ
fbem-29738	84	22	innovation	innovation	NOUN
fbem-29738	84	23	or	or	CCONJ
fbem-29738	84	24	process	process	NOUN
fbem-29738	84	25	optimisation	optimisation	NOUN
fbem-29738	84	26	,	,	PUNCT
fbem-29738	84	27	to	to	PART
fbem-29738	84	28	enhance	enhance	VERB
fbem-29738	84	29	the	the	DET
fbem-29738	84	30	efficiency	efficiency	NOUN
fbem-29738	84	31	and	and	CCONJ
fbem-29738	84	32	convenience	convenience	NOUN
fbem-29738	84	33	of	of	ADP
fbem-29738	84	34	the	the	DET
fbem-29738	84	35	service	service	NOUN
fbem-29738	84	36	,	,	PUNCT
fbem-29738	84	37	and	and	CCONJ
fbem-29738	84	38	slowly	slowly	ADV
fbem-29738	84	39	make	make	VERB
fbem-29738	84	40	the	the	DET
fbem-29738	84	41	customers	customer	NOUN
fbem-29738	84	42	lose	lose	VERB
fbem-29738	84	43	the	the	DET
fbem-29738	84	44	function	function	NOUN
fbem-29738	84	45	of	of	ADP
fbem-29738	84	46	the	the	DET
fbem-29738	84	47	product	product	NOUN
fbem-29738	84	48	after	after	ADP
fbem-29738	84	49	-	-	PUNCT
fbem-29738	84	50	sales	sale	NOUN
fbem-29738	84	51	and	and	CCONJ
fbem-29738	84	52	become	become	VERB
fbem-29738	84	53	dependent	dependent	ADJ
fbem-29738	84	54	on	on	ADP
fbem-29738	84	55	it	it	PRON
fbem-29738	84	56	.	.	PUNCT
fbem-29738	85	1	4.4	4.4	NUM
fbem-29738	85	2	.	.	PUNCT
fbem-29738	86	1	differentiation	differentiation	NOUN
fbem-29738	86	2	and	and	CCONJ
fbem-29738	86	3	market	market	NOUN
fbem-29738	86	4	segmentation	segmentation	NOUN
fbem-29738	86	5	first	first	ADV
fbem-29738	86	6	of	of	ADP
fbem-29738	86	7	all	all	PRON
fbem-29738	86	8	,	,	PUNCT
fbem-29738	86	9	we	we	PRON
fbem-29738	86	10	need	need	VERB
fbem-29738	86	11	to	to	PART
fbem-29738	86	12	find	find	VERB
fbem-29738	86	13	the	the	DET
fbem-29738	86	14	precise	precise	ADJ
fbem-29738	86	15	positioning	positioning	NOUN
fbem-29738	86	16	of	of	ADP
fbem-29738	86	17	the	the	DET
fbem-29738	86	18	product	product	NOUN
fbem-29738	86	19	market	market	NOUN
fbem-29738	86	20	,	,	PUNCT
fbem-29738	86	21	clarify	clarify	VERB
fbem-29738	86	22	the	the	DET
fbem-29738	86	23	needs	need	NOUN
fbem-29738	86	24	and	and	CCONJ
fbem-29738	86	25	preferences	preference	NOUN
fbem-29738	86	26	of	of	ADP
fbem-29738	86	27	the	the	DET
fbem-29738	86	28	target	target	NOUN
fbem-29738	86	29	consumer	consumer	NOUN
fbem-29738	86	30	groups	group	NOUN
fbem-29738	86	31	,	,	PUNCT
fbem-29738	86	32	and	and	CCONJ
fbem-29738	86	33	meet	meet	VERB
fbem-29738	86	34	the	the	DET
fbem-29738	86	35	specific	specific	ADJ
fbem-29738	86	36	needs	need	NOUN
fbem-29738	86	37	of	of	ADP
fbem-29738	86	38	the	the	DET
fbem-29738	86	39	market	market	NOUN
fbem-29738	86	40	segments	segment	NOUN
fbem-29738	86	41	through	through	ADP
fbem-29738	86	42	product	product	NOUN
fbem-29738	86	43	differentiation	differentiation	NOUN
fbem-29738	86	44	.	.	PUNCT
fbem-29738	87	1	for	for	ADP
fbem-29738	87	2	example	example	NOUN
fbem-29738	87	3	,	,	PUNCT
fbem-29738	87	4	in	in	ADP
fbem-29738	87	5	the	the	DET
fbem-29738	87	6	sports	sport	NOUN
fbem-29738	87	7	shoes	shoe	NOUN
fbem-29738	87	8	market	market	NOUN
fbem-29738	87	9	,	,	PUNCT
fbem-29738	87	10	brands	brand	NOUN
fbem-29738	87	11	can	can	AUX
fbem-29738	87	12	launch	launch	VERB
fbem-29738	87	13	different	different	ADJ
fbem-29738	87	14	types	type	NOUN
fbem-29738	87	15	of	of	ADP
fbem-29738	87	16	products	product	NOUN
fbem-29738	87	17	according	accord	VERB
fbem-29738	87	18	to	to	ADP
fbem-29738	87	19	the	the	DET
fbem-29738	87	20	needs	need	NOUN
fbem-29738	87	21	of	of	ADP
fbem-29738	87	22	different	different	ADJ
fbem-29738	87	23	consumer	consumer	NOUN
fbem-29738	87	24	groups	group	NOUN
fbem-29738	87	25	(	(	PUNCT
fbem-29738	87	26	running	running	NOUN
fbem-29738	87	27	,	,	PUNCT
fbem-29738	87	28	basketball	basketball	NOUN
fbem-29738	87	29	,	,	PUNCT
fbem-29738	87	30	fashion	fashion	NOUN
fbem-29738	87	31	and	and	CCONJ
fbem-29738	87	32	leisure	leisure	NOUN
fbem-29738	87	33	,	,	PUNCT
fbem-29738	87	34	etc	etc	X
fbem-29738	87	35	.	.	X
fbem-29738	87	36	)	)	PUNCT
fbem-29738	87	37	to	to	PART
fbem-29738	87	38	meet	meet	VERB
fbem-29738	87	39	segmented	segment	VERB
fbem-29738	87	40	needs	need	NOUN
fbem-29738	87	41	.	.	PUNCT
fbem-29738	88	1	secondly	secondly	ADV
fbem-29738	88	2	product	product	NOUN
fbem-29738	88	3	competitiveness	competitiveness	NOUN
fbem-29738	88	4	can	can	AUX
fbem-29738	88	5	also	also	ADV
fbem-29738	88	6	be	be	AUX
fbem-29738	88	7	improved	improve	VERB
fbem-29738	88	8	by	by	ADP
fbem-29738	88	9	creating	create	VERB
fbem-29738	88	10	personalised	personalised	ADJ
fbem-29738	88	11	products	product	NOUN
fbem-29738	88	12	.	.	PUNCT
fbem-29738	89	1	by	by	ADP
fbem-29738	89	2	offering	offer	VERB
fbem-29738	89	3	customised	customised	ADJ
fbem-29738	89	4	options	option	NOUN
fbem-29738	89	5	or	or	CCONJ
fbem-29738	89	6	services	service	NOUN
fbem-29738	89	7	,	,	PUNCT
fbem-29738	89	8	consumers	consumer	NOUN
fbem-29738	89	9	can	can	AUX
fbem-29738	89	10	personalise	personalise	VERB
fbem-29738	89	11	the	the	DET
fbem-29738	89	12	product	product	NOUN
fbem-29738	89	13	to	to	PART
fbem-29738	89	14	suit	suit	VERB
fbem-29738	89	15	their	their	PRON
fbem-29738	89	16	needs	need	NOUN
fbem-29738	89	17	.	.	PUNCT
fbem-29738	90	1	for	for	ADP
fbem-29738	90	2	example	example	NOUN
fbem-29738	90	3	,	,	PUNCT
fbem-29738	90	4	customised	customised	ADJ
fbem-29738	90	5	accessories	accessory	NOUN
fbem-29738	90	6	,	,	PUNCT
fbem-29738	90	7	colours	colour	NOUN
fbem-29738	90	8	or	or	CCONJ
fbem-29738	90	9	unique	unique	ADJ
fbem-29738	90	10	designs	design	NOUN
fbem-29738	90	11	make	make	VERB
fbem-29738	90	12	the	the	DET
fbem-29738	90	13	products	product	NOUN
fbem-29738	90	14	more	more	ADV
fbem-29738	90	15	personalised	personalised	ADJ
fbem-29738	90	16	and	and	CCONJ
fbem-29738	90	17	unique	unique	ADJ
fbem-29738	90	18	and	and	CCONJ
fbem-29738	90	19	enhance	enhance	VERB
fbem-29738	90	20	market	market	NOUN
fbem-29738	90	21	competitiveness	competitiveness	NOUN
fbem-29738	90	22	.	.	PUNCT
fbem-29738	91	1	4.5	4.5	NUM
fbem-29738	91	2	.	.	PUNCT
fbem-29738	92	1	sustainability	sustainability	NOUN
fbem-29738	92	2	and	and	CCONJ
fbem-29738	92	3	environmental	environmental	ADJ
fbem-29738	92	4	friendliness	friendliness	NOUN
fbem-29738	92	5	of	of	ADP
fbem-29738	92	6	products	product	NOUN
fbem-29738	92	7	environmentally	environmentally	ADV
fbem-29738	92	8	friendly	friendly	ADJ
fbem-29738	92	9	materials	material	NOUN
fbem-29738	92	10	and	and	CCONJ
fbem-29738	92	11	production	production	NOUN
fbem-29738	92	12	methods	method	NOUN
fbem-29738	92	13	for	for	ADP
fbem-29738	92	14	products	product	NOUN
fbem-29738	92	15	are	be	AUX
fbem-29738	92	16	very	very	ADV
fbem-29738	92	17	important	important	ADJ
fbem-29738	92	18	.	.	PUNCT
fbem-29738	93	1	more	more	ADJ
fbem-29738	93	2	and	and	CCONJ
fbem-29738	93	3	more	more	ADJ
fbem-29738	93	4	consumers	consumer	NOUN
fbem-29738	93	5	are	be	AUX
fbem-29738	93	6	concerned	concerned	ADJ
fbem-29738	93	7	about	about	ADP
fbem-29738	93	8	the	the	DET
fbem-29738	93	9	environmental	environmental	ADJ
fbem-29738	93	10	characteristics	characteristic	NOUN
fbem-29738	93	11	of	of	ADP
fbem-29738	93	12	products	product	NOUN
fbem-29738	93	13	,	,	PUNCT
fbem-29738	93	14	especially	especially	ADV
fbem-29738	93	15	the	the	DET
fbem-29738	93	16	younger	young	ADJ
fbem-29738	93	17	generation	generation	NOUN
fbem-29738	93	18	.	.	PUNCT
fbem-29738	94	1	the	the	DET
fbem-29738	94	2	use	use	NOUN
fbem-29738	94	3	of	of	ADP
fbem-29738	94	4	sustainable	sustainable	ADJ
fbem-29738	94	5	materials	material	NOUN
fbem-29738	94	6	,	,	PUNCT
fbem-29738	94	7	environmentally	environmentally	ADV
fbem-29738	94	8	friendly	friendly	ADJ
fbem-29738	94	9	production	production	NOUN
fbem-29738	94	10	processes	process	NOUN
fbem-29738	94	11	,	,	PUNCT
fbem-29738	94	12	and	and	CCONJ
fbem-29738	94	13	the	the	DET
fbem-29738	94	14	reduction	reduction	NOUN
fbem-29738	94	15	of	of	ADP
fbem-29738	94	16	negative	negative	ADJ
fbem-29738	94	17	impacts	impact	NOUN
fbem-29738	94	18	on	on	ADP
fbem-29738	94	19	the	the	DET
fbem-29738	94	20	environment	environment	NOUN
fbem-29738	94	21	can	can	AUX
fbem-29738	94	22	enhance	enhance	VERB
fbem-29738	94	23	the	the	DET
fbem-29738	94	24	market	market	NOUN
fbem-29738	94	25	competitiveness	competitiveness	NOUN
fbem-29738	94	26	of	of	ADP
fbem-29738	94	27	products	product	NOUN
fbem-29738	94	28	.	.	PUNCT
fbem-29738	95	1	and	and	CCONJ
fbem-29738	95	2	companies	company	NOUN
fbem-29738	95	3	enhance	enhance	VERB
fbem-29738	95	4	the	the	DET
fbem-29738	95	5	added	add	VERB
fbem-29738	95	6	value	value	NOUN
fbem-29738	95	7	of	of	ADP
fbem-29738	95	8	their	their	PRON
fbem-29738	95	9	products	product	NOUN
fbem-29738	95	10	through	through	ADP
fbem-29738	95	11	social	social	ADJ
fbem-29738	95	12	responsibility	responsibility	NOUN
fbem-29738	95	13	.	.	PUNCT
fbem-29738	96	1	for	for	ADP
fbem-29738	96	2	example	example	NOUN
fbem-29738	96	3	,	,	PUNCT
fbem-29738	96	4	commitment	commitment	NOUN
fbem-29738	96	5	to	to	PART
fbem-29738	96	6	reduce	reduce	VERB
fbem-29738	96	7	carbon	carbon	NOUN
fbem-29738	96	8	footprint	footprint	NOUN
fbem-29738	96	9	,	,	PUNCT
fbem-29738	96	10	support	support	VERB
fbem-29738	96	11	public	public	ADJ
fbem-29738	96	12	welfare	welfare	NOUN
fbem-29738	96	13	undertakings	undertaking	NOUN
fbem-29738	96	14	,	,	PUNCT
fbem-29738	96	15	etc	etc	X
fbem-29738	96	16	.	.	X
fbem-29738	96	17	through	through	ADP
fbem-29738	96	18	these	these	DET
fbem-29738	96	19	initiatives	initiative	NOUN
fbem-29738	96	20	can	can	AUX
fbem-29738	96	21	not	not	PART
fbem-29738	96	22	only	only	ADV
fbem-29738	96	23	achieve	achieve	VERB
fbem-29738	96	24	the	the	DET
fbem-29738	96	25	corporate	corporate	ADJ
fbem-29738	96	26	carbon	carbon	NOUN
fbem-29738	96	27	emission	emission	NOUN
fbem-29738	96	28	standards	standard	NOUN
fbem-29738	96	29	to	to	PART
fbem-29738	96	30	reduce	reduce	VERB
fbem-29738	96	31	taxes	taxis	NOUN
fbem-29738	96	32	but	but	CCONJ
fbem-29738	96	33	also	also	ADV
fbem-29738	96	34	to	to	PART
fbem-29738	96	35	build	build	VERB
fbem-29738	96	36	a	a	DET
fbem-29738	96	37	good	good	ADJ
fbem-29738	96	38	image	image	NOUN
fbem-29738	96	39	of	of	ADP
fbem-29738	96	40	the	the	DET
fbem-29738	96	41	brand	brand	NOUN
fbem-29738	96	42	.	.	PUNCT
fbem-29738	97	1	4.6	4.6	NUM
fbem-29738	97	2	.	.	PUNCT
fbem-29738	98	1	product	product	NOUN
fbem-29738	98	2	horizontal	horizontal	ADJ
fbem-29738	98	3	strategy	strategy	NOUN
fbem-29738	98	4	through	through	ADP
fbem-29738	98	5	cross	cross	ADJ
fbem-29738	98	6	-	-	ADJ
fbem-29738	98	7	border	border	ADJ
fbem-29738	98	8	co	co	NOUN
fbem-29738	98	9	-	-	NOUN
fbem-29738	98	10	operation	operation	NOUN
fbem-29738	98	11	with	with	ADP
fbem-29738	98	12	other	other	ADJ
fbem-29738	98	13	brands	brand	NOUN
fbem-29738	98	14	,	,	PUNCT
fbem-29738	98	15	create	create	VERB
fbem-29738	98	16	joint	joint	ADJ
fbem-29738	98	17	products	product	NOUN
fbem-29738	98	18	or	or	CCONJ
fbem-29738	98	19	activities	activity	NOUN
fbem-29738	98	20	to	to	PART
fbem-29738	98	21	enhance	enhance	VERB
fbem-29738	98	22	brand	brand	NOUN
fbem-29738	98	23	exposure	exposure	NOUN
fbem-29738	98	24	and	and	CCONJ
fbem-29738	98	25	market	market	NOUN
fbem-29738	98	26	competitiveness	competitiveness	NOUN
fbem-29738	98	27	.	.	PUNCT
fbem-29738	99	1	and	and	CCONJ
fbem-29738	99	2	it	it	PRON
fbem-29738	99	3	is	be	AUX
fbem-29738	99	4	possible	possible	ADJ
fbem-29738	99	5	to	to	PART
fbem-29738	99	6	form	form	VERB
fbem-29738	99	7	strategic	strategic	ADJ
fbem-29738	99	8	alliances	alliance	NOUN
fbem-29738	99	9	with	with	ADP
fbem-29738	99	10	companies	company	NOUN
fbem-29738	99	11	that	that	PRON
fbem-29738	99	12	satisfy	satisfy	VERB
fbem-29738	99	13	different	different	ADJ
fbem-29738	99	14	needs	need	NOUN
fbem-29738	99	15	of	of	ADP
fbem-29738	99	16	the	the	DET
fbem-29738	99	17	same	same	ADJ
fbem-29738	99	18	type	type	NOUN
fbem-29738	99	19	of	of	ADP
fbem-29738	99	20	customers	customer	NOUN
fbem-29738	99	21	to	to	PART
fbem-29738	99	22	form	form	VERB
fbem-29738	99	23	value	value	NOUN
fbem-29738	99	24	-	-	PUNCT
fbem-29738	99	25	added	add	VERB
fbem-29738	99	26	services	service	NOUN
fbem-29738	99	27	.	.	PUNCT
fbem-29738	100	1	for	for	ADP
fbem-29738	100	2	example	example	NOUN
fbem-29738	100	3	,	,	PUNCT
fbem-29738	100	4	the	the	DET
fbem-29738	100	5	strategic	strategic	ADJ
fbem-29738	100	6	alliance	alliance	NOUN
fbem-29738	100	7	between	between	ADP
fbem-29738	100	8	tcl	tcl	NOUN
fbem-29738	100	9	refrigerator	refrigerator	NOUN
fbem-29738	101	1	[	[	X
fbem-29738	101	2	]	]	X
fbem-29738	101	3	and	and	CCONJ
fbem-29738	101	4	farmer	farmer	NOUN
fbem-29738	101	5	's	's	PART
fbem-29738	101	6	orchard	orchard	NOUN
fbem-29738	102	1	[	[	X
fbem-29738	102	2	]	]	X
fbem-29738	102	3	in	in	ADP
fbem-29738	102	4	china	china	PROPN
fbem-29738	102	5	,	,	PUNCT
fbem-29738	102	6	the	the	DET
fbem-29738	102	7	refrigerator	refrigerator	NOUN
fbem-29738	102	8	can	can	AUX
fbem-29738	102	9	not	not	PART
fbem-29738	102	10	give	give	VERB
fbem-29738	102	11	customers	customer	NOUN
fbem-29738	102	12	experience	experience	NOUN
fbem-29738	102	13	before	before	ADP
fbem-29738	102	14	buying	buy	VERB
fbem-29738	102	15	,	,	PUNCT
fbem-29738	102	16	so	so	ADV
fbem-29738	102	17	tcl	tcl	NOUN
fbem-29738	102	18	refrigerator	refrigerator	NOUN
fbem-29738	102	19	and	and	CCONJ
fbem-29738	102	20	farmer	farmer	NOUN
fbem-29738	102	21	's	's	PART
fbem-29738	102	22	orchard	orchard	NOUN
fbem-29738	102	23	alliance	alliance	NOUN
fbem-29738	102	24	,	,	PUNCT
fbem-29738	102	25	tcl	tcl	NOUN
fbem-29738	102	26	refrigerator	refrigerator	NOUN
fbem-29738	102	27	in	in	ADP
fbem-29738	102	28	the	the	DET
fbem-29738	102	29	national	national	ADJ
fbem-29738	102	30	outlets	outlet	NOUN
fbem-29738	102	31	of	of	ADP
fbem-29738	102	32	the	the	DET
fbem-29738	102	33	farmer	farmer	NOUN
fbem-29738	102	34	's	's	PART
fbem-29738	102	35	orchard	orchard	ADJ
fbem-29738	102	36	fridge	fridge	NOUN
fbem-29738	102	37	inside	inside	ADP
fbem-29738	102	38	the	the	DET
fbem-29738	102	39	drinks	drink	NOUN
fbem-29738	102	40	,	,	PUNCT
fbem-29738	102	41	in	in	ADP
fbem-29738	102	42	the	the	DET
fbem-29738	102	43	summer	summer	NOUN
fbem-29738	102	44	sales	sale	NOUN
fbem-29738	102	45	promotion	promotion	NOUN
fbem-29738	102	46	time	time	NOUN
fbem-29738	102	47	to	to	PART
fbem-29738	102	48	give	give	VERB
fbem-29738	102	49	the	the	DET
fbem-29738	102	50	customer	customer	NOUN
fbem-29738	102	51	a	a	DET
fbem-29738	102	52	cup	cup	NOUN
fbem-29738	102	53	of	of	ADP
fbem-29738	102	54	ice	ice	NOUN
fbem-29738	102	55	cold	cold	ADJ
fbem-29738	102	56	drinks	drink	NOUN
fbem-29738	102	57	to	to	PART
fbem-29738	102	58	let	let	VERB
fbem-29738	102	59	the	the	DET
fbem-29738	102	60	customer	customer	NOUN
fbem-29738	102	61	experience	experience	NOUN
fbem-29738	102	62	to	to	ADP
fbem-29738	102	63	the	the	DET
fbem-29738	102	64	refrigerator	refrigerator	NOUN
fbem-29738	102	65	refrigeration	refrigeration	NOUN
fbem-29738	102	66	,	,	PUNCT
fbem-29738	102	67	on	on	ADP
fbem-29738	102	68	the	the	DET
fbem-29738	102	69	contrary	contrary	NOUN
fbem-29738	102	70	,	,	PUNCT
fbem-29738	102	71	tcl	tcl	PROPN
fbem-29738	102	72	free	free	ADJ
fbem-29738	102	73	of	of	ADP
fbem-29738	102	74	charge	charge	NOUN
fbem-29738	102	75	to	to	ADP
fbem-29738	102	76	farmer	farmer	NOUN
fbem-29738	102	77	's	's	PART
fbem-29738	102	78	orchard	orchard	ADJ
fbem-29738	102	79	national	national	ADJ
fbem-29738	102	80	outlets	outlet	NOUN
fbem-29738	102	81	configure	configure	VERB
fbem-29738	102	82	the	the	DET
fbem-29738	102	83	refrigerator	refrigerator	NOUN
fbem-29738	102	84	display	display	NOUN
fbem-29738	102	85	cabinets	cabinet	NOUN
fbem-29738	102	86	,	,	PUNCT
fbem-29738	102	87	farmer	farmer	NOUN
fbem-29738	102	88	's	's	PART
fbem-29738	102	89	orchard	orchard	NOUN
fbem-29738	102	90	to	to	PART
fbem-29738	102	91	tcl	tcl	VERB
fbem-29738	102	92	free	free	ADJ
fbem-29738	102	93	of	of	ADP
fbem-29738	102	94	charge	charge	NOUN
fbem-29738	102	95	to	to	PART
fbem-29738	102	96	provide	provide	VERB
fbem-29738	102	97	drinks	drink	NOUN
fbem-29738	102	98	,	,	PUNCT
fbem-29738	102	99	and	and	CCONJ
fbem-29738	102	100	farmer	farmer	NOUN
fbem-29738	102	101	's	's	PART
fbem-29738	102	102	orchard	orchard	NOUN
fbem-29738	102	103	to	to	ADP
fbem-29738	102	104	tcl	tcl	PROPN
fbem-29738	102	105	.	.	PUNCT
fbem-29738	103	1	the	the	DET
fbem-29738	103	2	farmer	farmer	NOUN
fbem-29738	103	3	's	's	PART
fbem-29738	103	4	orchard	orchard	NOUN
fbem-29738	103	5	provides	provide	VERB
fbem-29738	103	6	tcl	tcl	NOUN
fbem-29738	103	7	with	with	ADP
fbem-29738	103	8	free	free	ADJ
fbem-29738	103	9	drink	drink	NOUN
fbem-29738	103	10	demonstration	demonstration	NOUN
fbem-29738	103	11	products	product	NOUN
fbem-29738	103	12	.	.	PUNCT
fbem-29738	104	1	the	the	DET
fbem-29738	104	2	formation	formation	NOUN
fbem-29738	104	3	of	of	ADP
fbem-29738	104	4	one	one	NUM
fbem-29738	104	5	plus	plus	CCONJ
fbem-29738	104	6	one	one	NUM
fbem-29738	104	7	equals	equal	VERB
fbem-29738	104	8	four	four	NUM
fbem-29738	104	9	results	result	NOUN
fbem-29738	104	10	.	.	PUNCT
fbem-29738	105	1	do	do	AUX
fbem-29738	105	2	you	you	PRON
fbem-29738	105	3	do	do	VERB
fbem-29738	105	4	product	product	NOUN
fbem-29738	105	5	marketing	marketing	NOUN
fbem-29738	105	6	with	with	ADP
fbem-29738	105	7	me	i	PRON
fbem-29738	105	8	,	,	PUNCT
fbem-29738	105	9	i	i	PRON
fbem-29738	105	10	do	do	VERB
fbem-29738	105	11	product	product	NOUN
fbem-29738	105	12	marketing	marketing	NOUN
fbem-29738	105	13	with	with	ADP
fbem-29738	105	14	you	you	PRON
fbem-29738	105	15	.	.	PUNCT
fbem-29738	106	1	4.7	4.7	NUM
fbem-29738	106	2	.	.	PUNCT
fbem-29738	107	1	the	the	DET
fbem-29738	107	2	amount	amount	NOUN
fbem-29738	107	3	of	of	ADP
fbem-29738	107	4	product	product	NOUN
fbem-29738	107	5	industry	industry	NOUN
fbem-29738	107	6	memory	memory	NOUN
fbem-29738	107	7	marketing	marketing	NOUN
fbem-29738	107	8	to	to	PART
fbem-29738	107	9	do	do	VERB
fbem-29738	107	10	products	product	NOUN
fbem-29738	107	11	,	,	PUNCT
fbem-29738	107	12	if	if	SCONJ
fbem-29738	107	13	the	the	DET
fbem-29738	107	14	industry	industry	NOUN
fbem-29738	107	15	has	have	VERB
fbem-29738	107	16	stock	stock	NOUN
fbem-29738	107	17	resources	resource	NOUN
fbem-29738	107	18	do	do	AUX
fbem-29738	107	19	not	not	PART
fbem-29738	107	20	look	look	VERB
fbem-29738	107	21	at	at	ADP
fbem-29738	107	22	the	the	DET
fbem-29738	107	23	incremental	incremental	NOUN
fbem-29738	107	24	above	above	ADV
fbem-29738	107	25	.	.	PUNCT
fbem-29738	108	1	otherwise	otherwise	ADV
fbem-29738	108	2	,	,	PUNCT
fbem-29738	108	3	the	the	DET
fbem-29738	108	4	more	more	ADV
fbem-29738	108	5	incremental	incremental	ADJ
fbem-29738	108	6	resources	resource	NOUN
fbem-29738	108	7	do	do	AUX
fbem-29738	108	8	industry	industry	VERB
fbem-29738	108	9	the	the	DET
fbem-29738	108	10	worse	bad	ADJ
fbem-29738	108	11	.	.	PUNCT
fbem-29738	109	1	so	so	ADV
fbem-29738	109	2	the	the	DET
fbem-29738	109	3	most	most	ADV
fbem-29738	109	4	important	important	ADJ
fbem-29738	109	5	thing	thing	NOUN
fbem-29738	109	6	is	be	AUX
fbem-29738	109	7	to	to	PART
fbem-29738	109	8	do	do	VERB
fbem-29738	109	9	product	product	NOUN
fbem-29738	109	10	resource	resource	NOUN
fbem-29738	109	11	integration	integration	NOUN
fbem-29738	109	12	.	.	PUNCT
fbem-29738	110	1	through	through	ADP
fbem-29738	110	2	the	the	DET
fbem-29738	110	3	operation	operation	NOUN
fbem-29738	110	4	of	of	ADP
fbem-29738	110	5	resources	resource	NOUN
fbem-29738	110	6	,	,	PUNCT
fbem-29738	110	7	their	their	PRON
fbem-29738	110	8	own	own	ADJ
fbem-29738	110	9	enterprises	enterprise	NOUN
fbem-29738	110	10	have	have	VERB
fbem-29738	110	11	the	the	DET
fbem-29738	110	12	resources	resource	NOUN
fbem-29738	110	13	that	that	PRON
fbem-29738	110	14	others	other	NOUN
fbem-29738	110	15	want	want	VERB
fbem-29738	110	16	,	,	PUNCT
fbem-29738	110	17	they	they	PRON
fbem-29738	110	18	can	can	AUX
fbem-29738	110	19	mobilise	mobilise	VERB
fbem-29738	110	20	,	,	PUNCT
fbem-29738	110	21	dominate	dominate	VERB
fbem-29738	110	22	,	,	PUNCT
fbem-29738	110	23	use	use	VERB
fbem-29738	110	24	other	other	ADJ
fbem-29738	110	25	people	people	NOUN
fbem-29738	110	26	's	's	PART
fbem-29738	110	27	resources	resource	NOUN
fbem-29738	110	28	.	.	PUNCT
fbem-29738	111	1	so	so	ADV
fbem-29738	111	2	first	first	ADV
fbem-29738	111	3	of	of	ADP
fbem-29738	111	4	all	all	PRON
fbem-29738	111	5	,	,	PUNCT
fbem-29738	111	6	we	we	PRON
fbem-29738	111	7	have	have	VERB
fbem-29738	111	8	to	to	PART
fbem-29738	111	9	see	see	VERB
fbem-29738	111	10	what	what	PRON
fbem-29738	111	11	resources	resource	NOUN
fbem-29738	111	12	our	our	PRON
fbem-29738	111	13	own	own	ADJ
fbem-29738	111	14	enterprises	enterprise	NOUN
fbem-29738	111	15	have	have	VERB
fbem-29738	111	16	that	that	SCONJ
fbem-29738	111	17	others	other	NOUN
fbem-29738	111	18	want	want	VERB
fbem-29738	111	19	.	.	PUNCT
fbem-29738	112	1	5	5	X
fbem-29738	112	2	.	.	X
fbem-29738	112	3	marketing	marketing	NOUN
fbem-29738	112	4	to	to	PART
fbem-29738	112	5	create	create	VERB
fbem-29738	112	6	channel	channel	NOUN
fbem-29738	112	7	advantage	advantage	NOUN
fbem-29738	112	8	doing	do	VERB
fbem-29738	112	9	marketing	marketing	NOUN
fbem-29738	112	10	in	in	ADP
fbem-29738	112	11	fact	fact	NOUN
fbem-29738	112	12	,	,	PUNCT
fbem-29738	112	13	two	two	NUM
fbem-29738	112	14	shop	shop	NOUN
fbem-29738	112	15	,	,	PUNCT
fbem-29738	112	16	the	the	DET
fbem-29738	112	17	first	first	ADJ
fbem-29738	112	18	is	be	AUX
fbem-29738	112	19	to	to	PART
fbem-29738	112	20	shop	shop	VERB
fbem-29738	112	21	to	to	ADP
fbem-29738	112	22	the	the	DET
fbem-29738	112	23	consumer	consumer	NOUN
fbem-29738	112	24	in	in	ADP
fbem-29738	112	25	front	front	NOUN
fbem-29738	112	26	of	of	ADP
fbem-29738	112	27	the	the	DET
fbem-29738	112	28	eyes	eye	NOUN
fbem-29738	112	29	called	call	VERB
fbem-29738	112	30	channel	channel	PROPN
fbem-29738	112	31	,	,	PUNCT
fbem-29738	112	32	the	the	DET
fbem-29738	112	33	second	second	NOUN
fbem-29738	112	34	is	be	AUX
fbem-29738	112	35	to	to	PART
fbem-29738	112	36	shop	shop	VERB
fbem-29738	112	37	to	to	ADP
fbem-29738	112	38	the	the	DET
fbem-29738	112	39	consumer	consumer	NOUN
fbem-29738	112	40	awareness	awareness	NOUN
fbem-29738	112	41	called	call	VERB
fbem-29738	112	42	brand	brand	NOUN
fbem-29738	112	43	,	,	PUNCT
fbem-29738	112	44	belongs	belong	VERB
fbem-29738	112	45	to	to	ADP
fbem-29738	112	46	the	the	DET
fbem-29738	112	47	relationship	relationship	NOUN
fbem-29738	112	48	between	between	ADP
fbem-29738	112	49	complementary	complementary	ADJ
fbem-29738	112	50	.	.	PUNCT
fbem-29738	113	1	5.1	5.1	NUM
fbem-29738	113	2	.	.	PUNCT
fbem-29738	114	1	important	important	ADJ
fbem-29738	114	2	assets	asset	NOUN
fbem-29738	114	3	the	the	DET
fbem-29738	114	4	purpose	purpose	NOUN
fbem-29738	114	5	of	of	ADP
fbem-29738	114	6	operating	operate	VERB
fbem-29738	114	7	goods	good	NOUN
fbem-29738	114	8	is	be	AUX
fbem-29738	114	9	to	to	PART
fbem-29738	114	10	operate	operate	VERB
fbem-29738	114	11	assets	asset	NOUN
fbem-29738	114	12	,	,	PUNCT
fbem-29738	114	13	operating	operate	VERB
fbem-29738	114	14	assets	asset	NOUN
fbem-29738	114	15	is	be	AUX
fbem-29738	114	16	to	to	PART
fbem-29738	114	17	operate	operate	VERB
fbem-29738	114	18	capital	capital	NOUN
fbem-29738	114	19	but	but	CCONJ
fbem-29738	114	20	the	the	DET
fbem-29738	114	21	ultimate	ultimate	ADJ
fbem-29738	114	22	goal	goal	NOUN
fbem-29738	114	23	is	be	AUX
fbem-29738	114	24	to	to	PART
fbem-29738	114	25	better	well	ADV
fbem-29738	114	26	operate	operate	VERB
fbem-29738	114	27	goods	good	NOUN
fbem-29738	114	28	.	.	PUNCT
fbem-29738	115	1	channels	channel	NOUN
fbem-29738	115	2	are	be	AUX
fbem-29738	115	3	the	the	DET
fbem-29738	115	4	most	most	ADV
fbem-29738	115	5	important	important	ADJ
fbem-29738	115	6	assets	asset	NOUN
fbem-29738	115	7	of	of	ADP
fbem-29738	115	8	an	an	DET
fbem-29738	115	9	enterprise	enterprise	NOUN
fbem-29738	115	10	,	,	PUNCT
fbem-29738	115	11	and	and	CCONJ
fbem-29738	115	12	its	its	PRON
fbem-29738	115	13	asset	asset	NOUN
fbem-29738	115	14	is	be	AUX
fbem-29738	115	15	that	that	SCONJ
fbem-29738	115	16	once	once	SCONJ
fbem-29738	115	17	a	a	DET
fbem-29738	115	18	channel	channel	NOUN
fbem-29738	115	19	is	be	AUX
fbem-29738	115	20	formed	form	VERB
fbem-29738	115	21	,	,	PUNCT
fbem-29738	115	22	it	it	PRON
fbem-29738	115	23	can	can	AUX
fbem-29738	115	24	be	be	AUX
fbem-29738	115	25	used	use	VERB
fbem-29738	115	26	for	for	ADP
fbem-29738	115	27	capital	capital	NOUN
fbem-29738	115	28	operation	operation	NOUN
fbem-29738	115	29	.	.	PUNCT
fbem-29738	116	1	moreover	moreover	ADV
fbem-29738	116	2	,	,	PUNCT
fbem-29738	116	3	channels	channel	NOUN
fbem-29738	116	4	are	be	AUX
fbem-29738	116	5	the	the	DET
fbem-29738	116	6	best	good	ADJ
fbem-29738	116	7	and	and	CCONJ
fbem-29738	116	8	cheapest	cheap	ADJ
fbem-29738	116	9	financing	financing	NOUN
fbem-29738	116	10	channels	channel	NOUN
fbem-29738	116	11	for	for	ADP
fbem-29738	116	12	enterprises	enterprise	NOUN
fbem-29738	116	13	.	.	PUNCT
fbem-29738	117	1	5.2	5.2	NUM
fbem-29738	117	2	.	.	PUNCT
fbem-29738	118	1	sharing	share	VERB
fbem-29738	118	2	of	of	ADP
fbem-29738	118	3	channels	channel	NOUN
fbem-29738	118	4	good	good	ADJ
fbem-29738	118	5	products	product	NOUN
fbem-29738	118	6	are	be	AUX
fbem-29738	118	7	all	all	PRON
fbem-29738	118	8	tools	tool	NOUN
fbem-29738	118	9	for	for	ADP
fbem-29738	118	10	digging	dig	VERB
fbem-29738	118	11	channels	channel	NOUN
fbem-29738	118	12	,	,	PUNCT
fbem-29738	118	13	and	and	CCONJ
fbem-29738	118	14	any	any	DET
fbem-29738	118	15	products	product	NOUN
fbem-29738	118	16	can	can	AUX
fbem-29738	118	17	be	be	AUX
fbem-29738	118	18	circulated	circulate	VERB
fbem-29738	118	19	when	when	SCONJ
fbem-29738	118	20	channels	channel	NOUN
fbem-29738	118	21	are	be	AUX
fbem-29738	118	22	well	well	ADV
fbem-29738	118	23	dug	dig	VERB
fbem-29738	118	24	,	,	PUNCT
fbem-29738	118	25	because	because	SCONJ
fbem-29738	118	26	channels	channel	NOUN
fbem-29738	118	27	are	be	AUX
fbem-29738	118	28	shared	share	VERB
fbem-29738	118	29	,	,	PUNCT
fbem-29738	118	30	so	so	SCONJ
fbem-29738	118	31	they	they	PRON
fbem-29738	118	32	are	be	AUX
fbem-29738	118	33	innovative	innovative	ADJ
fbem-29738	118	34	.	.	PUNCT
fbem-29738	119	1	in	in	ADP
fbem-29738	119	2	2000	2000	NUM
fbem-29738	119	3	,	,	PUNCT
fbem-29738	119	4	china	china	PROPN
fbem-29738	119	5	lifan	lifan	PROPN
fbem-29738	119	6	motorcycle	motorcycle	PROPN
fbem-29738	119	7	[	[	X
fbem-29738	119	8	]	]	X
fbem-29738	119	9	boss	boss	NOUN
fbem-29738	119	10	yin	yin	PROPN
fbem-29738	119	11	mingshan	mingshan	PROPN
fbem-29738	119	12	found	find	VERB
fbem-29738	119	13	that	that	SCONJ
fbem-29738	119	14	zhejiang	zhejiang	PROPN
fbem-29738	119	15	province	province	PROPN
fbem-29738	119	16	motorbike	motorbike	PROPN
fbem-29738	119	17	factory	factory	NOUN
fbem-29738	119	18	price	price	NOUN
fbem-29738	119	19	war	war	NOUN
fbem-29738	119	20	led	lead	VERB
fbem-29738	119	21	to	to	ADP
fbem-29738	119	22	the	the	DET
fbem-29738	119	23	downturn	downturn	NOUN
fbem-29738	119	24	in	in	ADP
fbem-29738	119	25	the	the	DET
fbem-29738	119	26	motorbike	motorbike	NOUN
fbem-29738	119	27	industry	industry	NOUN
fbem-29738	119	28	,	,	PUNCT
fbem-29738	119	29	through	through	ADP
fbem-29738	119	30	another	another	DET
fbem-29738	119	31	branded	brand	VERB
fbem-29738	119	32	lifan	lifan	ADJ
fbem-29738	119	33	liquor	liquor	NOUN
fbem-29738	119	34	products	product	NOUN
fbem-29738	119	35	with	with	ADP
fbem-29738	119	36	the	the	DET
fbem-29738	119	37	original	original	ADJ
fbem-29738	119	38	lifan	lifan	PROPN
fbem-29738	119	39	motorbike	motorbike	PROPN
fbem-29738	119	40	channel	channel	PROPN
fbem-29738	119	41	sales	sale	NOUN
fbem-29738	119	42	lifan	lifan	PROPN
fbem-29738	119	43	liquor	liquor	PROPN
fbem-29738	119	44	,	,	PUNCT
fbem-29738	119	45	lifan	lifan	PROPN
fbem-29738	119	46	motorbike	motorbike	PROPN
fbem-29738	119	47	sales	sales	PROPN
fbem-29738	119	48	channel	channel	NOUN
fbem-29738	119	49	network	network	NOUN
fbem-29738	119	50	to	to	PART
fbem-29738	119	51	distribute	distribute	VERB
fbem-29738	119	52	lifan	lifan	PROPN
fbem-29738	119	53	liquor	liquor	PROPN
fbem-29738	119	54	.	.	PUNCT
fbem-29738	120	1	the	the	DET
fbem-29738	120	2	advantage	advantage	NOUN
fbem-29738	120	3	is	be	AUX
fbem-29738	120	4	that	that	SCONJ
fbem-29738	120	5	it	it	PRON
fbem-29738	120	6	can	can	AUX
fbem-29738	120	7	cleverly	cleverly	ADV
fbem-29738	120	8	avoid	avoid	VERB
fbem-29738	120	9	the	the	DET
fbem-29738	120	10	main	main	ADJ
fbem-29738	120	11	channels	channel	NOUN
fbem-29738	120	12	of	of	ADP
fbem-29738	120	13	sugar	sugar	NOUN
fbem-29738	120	14	,	,	PUNCT
fbem-29738	120	15	tobacco	tobacco	NOUN
fbem-29738	120	16	and	and	CCONJ
fbem-29738	120	17	alcohol	alcohol	NOUN
fbem-29738	120	18	and	and	CCONJ
fbem-29738	120	19	other	other	ADJ
fbem-29738	120	20	fierce	fierce	ADJ
fbem-29738	120	21	competition	competition	NOUN
fbem-29738	120	22	.	.	PUNCT
fbem-29738	121	1	so	so	ADV
fbem-29738	121	2	it	it	PRON
fbem-29738	121	3	proves	prove	VERB
fbem-29738	121	4	that	that	SCONJ
fbem-29738	121	5	the	the	DET
fbem-29738	121	6	channel	channel	NOUN
fbem-29738	121	7	is	be	AUX
fbem-29738	121	8	shared	share	VERB
fbem-29738	121	9	and	and	CCONJ
fbem-29738	121	10	has	have	VERB
fbem-29738	121	11	innovation	innovation	NOUN
fbem-29738	121	12	.	.	PUNCT
fbem-29738	122	1	where	where	SCONJ
fbem-29738	122	2	the	the	DET
fbem-29738	122	3	customers	customer	NOUN
fbem-29738	122	4	of	of	ADP
fbem-29738	122	5	the	the	DET
fbem-29738	122	6	core	core	NOUN
fbem-29738	122	7	products	product	NOUN
fbem-29738	122	8	with	with	ADP
fbem-29738	122	9	perfect	perfect	ADJ
fbem-29738	122	10	channels	channel	NOUN
fbem-29738	122	11	gather	gather	VERB
fbem-29738	122	12	,	,	PUNCT
fbem-29738	122	13	or	or	CCONJ
fbem-29738	122	14	where	where	SCONJ
fbem-29738	122	15	they	they	PRON
fbem-29738	122	16	can	can	AUX
fbem-29738	122	17	reach	reach	VERB
fbem-29738	122	18	a	a	DET
fbem-29738	122	19	large	large	ADJ
fbem-29738	122	20	number	number	NOUN
fbem-29738	122	21	of	of	ADP
fbem-29738	122	22	their	their	PRON
fbem-29738	122	23	own	own	ADJ
fbem-29738	122	24	customers	customer	NOUN
fbem-29738	122	25	,	,	PUNCT
fbem-29738	122	26	that	that	DET
fbem-29738	122	27	place	place	NOUN
fbem-29738	122	28	is	be	AUX
fbem-29738	122	29	likely	likely	ADJ
fbem-29738	122	30	to	to	PART
fbem-29738	122	31	become	become	VERB
fbem-29738	122	32	the	the	DET
fbem-29738	122	33	enterprise	enterprise	NOUN
fbem-29738	122	34	's	's	PART
fbem-29738	122	35	sales	sale	NOUN
fbem-29738	122	36	channel	channel	NOUN
fbem-29738	122	37	point	point	NOUN
fbem-29738	122	38	.	.	PUNCT
fbem-29738	123	1	along	along	ADP
fbem-29738	123	2	this	this	DET
fbem-29738	123	3	line	line	NOUN
fbem-29738	123	4	of	of	ADP
fbem-29738	123	5	thought	think	VERB
fbem-29738	123	6	marketing	marketing	NOUN
fbem-29738	123	7	innovation	innovation	NOUN
fbem-29738	123	8	,	,	PUNCT
fbem-29738	123	9	channel	channel	NOUN
fbem-29738	123	10	innovation	innovation	NOUN
fbem-29738	123	11	.	.	PUNCT
fbem-29738	124	1	5.3	5.3	NUM
fbem-29738	124	2	.	.	PUNCT
fbem-29738	124	3	channel	channel	PROPN
fbem-29738	124	4	management	management	NOUN
fbem-29738	124	5	the	the	DET
fbem-29738	124	6	most	most	ADV
fbem-29738	124	7	important	important	ADJ
fbem-29738	124	8	thing	thing	NOUN
fbem-29738	124	9	in	in	ADP
fbem-29738	124	10	channel	channel	NOUN
fbem-29738	124	11	management	management	NOUN
fbem-29738	124	12	is	be	AUX
fbem-29738	124	13	control	control	NOUN
fbem-29738	124	14	.	.	PUNCT
fbem-29738	125	1	there	there	PRON
fbem-29738	125	2	is	be	VERB
fbem-29738	125	3	always	always	ADV
fbem-29738	125	4	a	a	DET
fbem-29738	125	5	game	game	NOUN
fbem-29738	125	6	between	between	ADP
fbem-29738	125	7	channel	channel	NOUN
fbem-29738	125	8	manufacturers	manufacturer	NOUN
fbem-29738	125	9	,	,	PUNCT
fbem-29738	125	10	and	and	CCONJ
fbem-29738	125	11	only	only	ADV
fbem-29738	125	12	when	when	SCONJ
fbem-29738	125	13	they	they	PRON
fbem-29738	125	14	are	be	AUX
fbem-29738	125	15	in	in	ADP
fbem-29738	125	16	control	control	NOUN
fbem-29738	125	17	can	can	AUX
fbem-29738	125	18	there	there	PRON
fbem-29738	125	19	be	be	AUX
fbem-29738	125	20	order	order	NOUN
fbem-29738	125	21	.	.	PUNCT
fbem-29738	126	1	the	the	DET
fbem-29738	126	2	best	good	ADJ
fbem-29738	126	3	way	way	NOUN
fbem-29738	126	4	to	to	ADP
fbem-29738	126	5	control	control	VERB
fbem-29738	126	6	is	be	AUX
fbem-29738	126	7	to	to	PART
fbem-29738	126	8	replace	replace	VERB
fbem-29738	126	9	the	the	DET
fbem-29738	126	10	function	function	NOUN
fbem-29738	126	11	,	,	PUNCT
fbem-29738	126	12	the	the	DET
fbem-29738	126	13	best	good	ADJ
fbem-29738	126	14	service	service	NOUN
fbem-29738	126	15	is	be	AUX
fbem-29738	126	16	to	to	PART
fbem-29738	126	17	let	let	VERB
fbem-29738	126	18	the	the	DET
fbem-29738	126	19	customer	customer	NOUN
fbem-29738	126	20	lose	lose	VERB
fbem-29738	126	21	the	the	DET
fbem-29738	126	22	function	function	NOUN
fbem-29738	126	23	,	,	PUNCT
fbem-29738	126	24	no	no	DET
fbem-29738	126	25	function	function	NOUN
fbem-29738	126	26	will	will	AUX
fbem-29738	126	27	produce	produce	VERB
fbem-29738	126	28	dependence	dependence	NOUN
fbem-29738	126	29	,	,	PUNCT
fbem-29738	126	30	because	because	SCONJ
fbem-29738	126	31	of	of	ADP
fbem-29738	126	32	dependence	dependence	NOUN
fbem-29738	126	33	so	so	ADV
fbem-29738	126	34	loyal	loyal	ADJ
fbem-29738	126	35	.	.	PUNCT
fbem-29738	127	1	channels	channel	NOUN
fbem-29738	127	2	and	and	CCONJ
fbem-29738	127	3	dealers	dealer	NOUN
fbem-29738	127	4	can	can	AUX
fbem-29738	127	5	become	become	VERB
fbem-29738	127	6	friends	friend	NOUN
fbem-29738	127	7	,	,	PUNCT
fbem-29738	127	8	but	but	CCONJ
fbem-29738	127	9	the	the	DET
fbem-29738	127	10	friendship	friendship	NOUN
fbem-29738	127	11	is	be	AUX
fbem-29738	127	12	very	very	ADV
fbem-29738	127	13	fragile	fragile	ADJ
fbem-29738	127	14	,	,	PUNCT
fbem-29738	127	15	so	so	SCONJ
fbem-29738	127	16	we	we	PRON
fbem-29738	127	17	need	need	VERB
fbem-29738	127	18	to	to	PART
fbem-29738	127	19	improve	improve	VERB
fbem-29738	127	20	the	the	DET
fbem-29738	127	21	channel	channel	NOUN
fbem-29738	127	22	capacity	capacity	NOUN
fbem-29738	127	23	,	,	PUNCT
fbem-29738	127	24	value	value	NOUN
fbem-29738	127	25	-	-	PUNCT
fbem-29738	127	26	added	add	VERB
fbem-29738	127	27	and	and	CCONJ
fbem-29738	127	28	value	value	NOUN
fbem-29738	127	29	-	-	PUNCT
fbem-29738	127	30	added	add	VERB
fbem-29738	127	31	.	.	PUNCT
fbem-29738	128	1	overall	overall	ADJ
fbem-29738	128	2	channel	channel	NOUN
fbem-29738	128	3	management	management	NOUN
fbem-29738	128	4	is	be	AUX
fbem-29738	128	5	divided	divide	VERB
fbem-29738	128	6	into	into	ADP
fbem-29738	128	7	four	four	NUM
fbem-29738	128	8	parts	part	NOUN
fbem-29738	128	9	:	:	PUNCT
fbem-29738	128	10	1	1	NUM
fbem-29738	128	11	let	let	VERB
fbem-29738	128	12	dealers	dealer	NOUN
fbem-29738	128	13	rely	rely	VERB
fbem-29738	128	14	on	on	ADP
fbem-29738	128	15	.	.	PROPN
fbem-29738	128	16	2	2	NUM
fbem-29738	128	17	let	let	VERB
fbem-29738	128	18	dealers	dealer	NOUN
fbem-29738	128	19	earn	earn	VERB
fbem-29738	128	20	money	money	NOUN
fbem-29738	128	21	.	.	PUNCT
fbem-29738	129	1	3	3	NUM
fbem-29738	129	2	weaken	weaken	VERB
fbem-29738	129	3	the	the	DET
fbem-29738	129	4	function	function	NOUN
fbem-29738	129	5	of	of	ADP
fbem-29738	129	6	dealers	dealer	NOUN
fbem-29738	129	7	,	,	PUNCT
fbem-29738	129	8	and	and	CCONJ
fbem-29738	129	9	228	228	NUM
fbem-29738	129	10	ultimately	ultimately	ADV
fbem-29738	129	11	only	only	ADV
fbem-29738	129	12	rely	rely	VERB
fbem-29738	129	13	on	on	ADP
fbem-29738	129	14	the	the	DET
fbem-29738	129	15	enterprise	enterprise	NOUN
fbem-29738	129	16	's	's	PART
fbem-29738	129	17	own	own	ADJ
fbem-29738	129	18	channels	channel	NOUN
fbem-29738	129	19	to	to	PART
fbem-29738	129	20	make	make	VERB
fbem-29738	129	21	money	money	NOUN
fbem-29738	129	22	.	.	PUNCT
fbem-29738	130	1	4	4	NUM
fbem-29738	130	2	improve	improve	VERB
fbem-29738	130	3	the	the	DET
fbem-29738	130	4	channel	channel	NOUN
fbem-29738	130	5	inventory	inventory	NOUN
fbem-29738	130	6	management	management	NOUN
fbem-29738	130	7	,	,	PUNCT
fbem-29738	130	8	customer	customer	NOUN
fbem-29738	130	9	base	base	NOUN
fbem-29738	130	10	management	management	NOUN
fbem-29738	130	11	,	,	PUNCT
fbem-29738	130	12	structure	structure	NOUN
fbem-29738	130	13	management	management	NOUN
fbem-29738	130	14	.	.	PUNCT
fbem-29738	131	1	5.4	5.4	NUM
fbem-29738	131	2	.	.	PUNCT
fbem-29738	131	3	diversified	diversify	VERB
fbem-29738	131	4	channel	channel	NOUN
fbem-29738	131	5	layout	layout	NOUN
fbem-29738	131	6	in	in	ADP
fbem-29738	131	7	the	the	DET
fbem-29738	131	8	information	information	NOUN
fbem-29738	131	9	and	and	CCONJ
fbem-29738	131	10	data	data	NOUN
fbem-29738	131	11	-	-	PUNCT
fbem-29738	131	12	driven	drive	VERB
fbem-29738	131	13	society	society	NOUN
fbem-29738	131	14	,	,	PUNCT
fbem-29738	131	15	the	the	DET
fbem-29738	131	16	network	network	NOUN
fbem-29738	131	17	channel	channel	NOUN
fbem-29738	131	18	is	be	AUX
fbem-29738	131	19	also	also	ADV
fbem-29738	131	20	the	the	DET
fbem-29738	131	21	focus	focus	NOUN
fbem-29738	131	22	of	of	ADP
fbem-29738	131	23	creating	create	VERB
fbem-29738	131	24	channel	channel	NOUN
fbem-29738	131	25	advantages	advantage	NOUN
fbem-29738	131	26	,	,	PUNCT
fbem-29738	131	27	combining	combine	VERB
fbem-29738	131	28	online	online	ADV
fbem-29738	131	29	and	and	CCONJ
fbem-29738	131	30	offline	offline	ADJ
fbem-29738	131	31	,	,	PUNCT
fbem-29738	131	32	relying	rely	VERB
fbem-29738	131	33	on	on	ADP
fbem-29738	131	34	the	the	DET
fbem-29738	131	35	combination	combination	NOUN
fbem-29738	131	36	of	of	ADP
fbem-29738	131	37	e	e	NOUN
fbem-29738	131	38	-	-	NOUN
fbem-29738	131	39	commerce	commerce	NOUN
fbem-29738	131	40	platforms	platform	NOUN
fbem-29738	131	41	and	and	CCONJ
fbem-29738	131	42	traditional	traditional	ADJ
fbem-29738	131	43	retail	retail	ADJ
fbem-29738	131	44	channels	channel	NOUN
fbem-29738	131	45	to	to	PART
fbem-29738	131	46	expand	expand	VERB
fbem-29738	131	47	market	market	NOUN
fbem-29738	131	48	coverage	coverage	NOUN
fbem-29738	131	49	.	.	PUNCT
fbem-29738	132	1	online	online	ADJ
fbem-29738	132	2	channels	channel	NOUN
fbem-29738	132	3	can	can	AUX
fbem-29738	132	4	increase	increase	VERB
fbem-29738	132	5	coverage	coverage	NOUN
fbem-29738	132	6	,	,	PUNCT
fbem-29738	132	7	while	while	SCONJ
fbem-29738	132	8	offline	offline	ADJ
fbem-29738	132	9	channels	channel	NOUN
fbem-29738	132	10	can	can	AUX
fbem-29738	132	11	increase	increase	VERB
fbem-29738	132	12	customer	customer	NOUN
fbem-29738	132	13	trust	trust	NOUN
fbem-29738	132	14	and	and	CCONJ
fbem-29738	132	15	brand	brand	NOUN
fbem-29738	132	16	exposure	exposure	NOUN
fbem-29738	132	17	.	.	PUNCT
fbem-29738	133	1	and	and	CCONJ
fbem-29738	133	2	cross	cross	ADJ
fbem-29738	133	3	-	-	ADJ
fbem-29738	133	4	regional	regional	ADJ
fbem-29738	133	5	channel	channel	NOUN
fbem-29738	133	6	development	development	NOUN
fbem-29738	133	7	is	be	AUX
fbem-29738	133	8	possible	possible	ADJ
fbem-29738	133	9	,	,	PUNCT
fbem-29738	133	10	by	by	ADP
fbem-29738	133	11	opening	open	VERB
fbem-29738	133	12	distribution	distribution	NOUN
fbem-29738	133	13	channels	channel	NOUN
fbem-29738	133	14	or	or	CCONJ
fbem-29738	133	15	partners	partner	NOUN
fbem-29738	133	16	in	in	ADP
fbem-29738	133	17	different	different	ADJ
fbem-29738	133	18	regions	region	NOUN
fbem-29738	133	19	to	to	PART
fbem-29738	133	20	break	break	VERB
fbem-29738	133	21	geographical	geographical	ADJ
fbem-29738	133	22	restrictions	restriction	NOUN
fbem-29738	133	23	and	and	CCONJ
fbem-29738	133	24	enter	enter	VERB
fbem-29738	133	25	new	new	ADJ
fbem-29738	133	26	markets	market	NOUN
fbem-29738	133	27	.	.	PUNCT
fbem-29738	134	1	afterwards	afterwards	ADV
fbem-29738	134	2	,	,	PUNCT
fbem-29738	134	3	it	it	PRON
fbem-29738	134	4	can	can	AUX
fbem-29738	134	5	carry	carry	VERB
fbem-29738	134	6	out	out	ADP
fbem-29738	134	7	horizontal	horizontal	ADJ
fbem-29738	134	8	strategic	strategic	ADJ
fbem-29738	134	9	cooperation	cooperation	NOUN
fbem-29738	134	10	with	with	ADP
fbem-29738	134	11	other	other	ADJ
fbem-29738	134	12	related	related	ADJ
fbem-29738	134	13	industries	industry	NOUN
fbem-29738	134	14	to	to	PART
fbem-29738	134	15	form	form	VERB
fbem-29738	134	16	industrial	industrial	ADJ
fbem-29738	134	17	alliances	alliance	NOUN
fbem-29738	134	18	or	or	CCONJ
fbem-29738	134	19	cooperation	cooperation	NOUN
fbem-29738	134	20	networks	network	NOUN
fbem-29738	134	21	,	,	PUNCT
fbem-29738	134	22	thus	thus	ADV
fbem-29738	134	23	expanding	expand	VERB
fbem-29738	134	24	the	the	DET
fbem-29738	134	25	channel	channel	NOUN
fbem-29738	134	26	network	network	NOUN
fbem-29738	134	27	and	and	CCONJ
fbem-29738	134	28	achieving	achieve	VERB
fbem-29738	134	29	mutual	mutual	ADJ
fbem-29738	134	30	benefits	benefit	NOUN
fbem-29738	134	31	and	and	CCONJ
fbem-29738	134	32	win	win	NOUN
fbem-29738	134	33	-	-	PUNCT
fbem-29738	134	34	win	win	NOUN
fbem-29738	134	35	situation	situation	NOUN
fbem-29738	134	36	.	.	PUNCT
fbem-29738	135	1	5.5	5.5	NUM
fbem-29738	135	2	.	.	PUNCT
fbem-29738	136	1	build	build	VERB
fbem-29738	136	2	a	a	DET
fbem-29738	136	3	strong	strong	ADJ
fbem-29738	136	4	brand	brand	NOUN
fbem-29738	136	5	influence	influence	NOUN
fbem-29738	136	6	enterprise	enterprise	NOUN
fbem-29738	136	7	's	's	PART
fbem-29738	136	8	channel	channel	NOUN
fbem-29738	136	9	is	be	AUX
fbem-29738	136	10	the	the	DET
fbem-29738	136	11	most	most	ADV
fbem-29738	136	12	important	important	ADJ
fbem-29738	136	13	asset	asset	NOUN
fbem-29738	136	14	of	of	ADP
fbem-29738	136	15	the	the	DET
fbem-29738	136	16	enterprise	enterprise	NOUN
fbem-29738	136	17	,	,	PUNCT
fbem-29738	136	18	so	so	CCONJ
fbem-29738	136	19	the	the	DET
fbem-29738	136	20	identity	identity	NOUN
fbem-29738	136	21	of	of	ADP
fbem-29738	136	22	the	the	DET
fbem-29738	136	23	enterprise	enterprise	NOUN
fbem-29738	136	24	's	's	PART
fbem-29738	136	25	channel	channel	NOUN
fbem-29738	136	26	should	should	AUX
fbem-29738	136	27	also	also	ADV
fbem-29738	136	28	be	be	AUX
fbem-29738	136	29	regarded	regard	VERB
fbem-29738	136	30	as	as	ADP
fbem-29738	136	31	the	the	DET
fbem-29738	136	32	key	key	ADJ
fbem-29738	136	33	point	point	NOUN
fbem-29738	136	34	by	by	ADP
fbem-29738	136	35	providing	provide	VERB
fbem-29738	136	36	stable	stable	ADJ
fbem-29738	136	37	product	product	NOUN
fbem-29738	136	38	supply	supply	NOUN
fbem-29738	136	39	,	,	PUNCT
fbem-29738	136	40	rich	rich	ADJ
fbem-29738	136	41	marketing	marketing	NOUN
fbem-29738	136	42	resources	resource	NOUN
fbem-29738	136	43	and	and	CCONJ
fbem-29738	136	44	marketing	marketing	NOUN
fbem-29738	136	45	support	support	NOUN
fbem-29738	136	46	,	,	PUNCT
fbem-29738	136	47	to	to	PART
fbem-29738	136	48	enhance	enhance	VERB
fbem-29738	136	49	the	the	DET
fbem-29738	136	50	identity	identity	NOUN
fbem-29738	136	51	of	of	ADP
fbem-29738	136	52	the	the	DET
fbem-29738	136	53	channel	channel	NOUN
fbem-29738	136	54	businessmen	businessman	NOUN
fbem-29738	136	55	,	,	PUNCT
fbem-29738	136	56	so	so	SCONJ
fbem-29738	136	57	that	that	SCONJ
fbem-29738	136	58	they	they	PRON
fbem-29738	136	59	are	be	AUX
fbem-29738	136	60	more	more	ADV
fbem-29738	136	61	willing	willing	ADJ
fbem-29738	136	62	to	to	PART
fbem-29738	136	63	invest	invest	VERB
fbem-29738	136	64	more	more	ADJ
fbem-29738	136	65	resources	resource	NOUN
fbem-29738	136	66	in	in	ADP
fbem-29738	136	67	the	the	DET
fbem-29738	136	68	promotion	promotion	NOUN
fbem-29738	136	69	of	of	ADP
fbem-29738	136	70	the	the	DET
fbem-29738	136	71	product	product	NOUN
fbem-29738	136	72	,	,	PUNCT
fbem-29738	136	73	and	and	CCONJ
fbem-29738	136	74	turn	turn	VERB
fbem-29738	136	75	the	the	DET
fbem-29738	136	76	channel	channel	NOUN
fbem-29738	136	77	into	into	ADP
fbem-29738	136	78	the	the	DET
fbem-29738	136	79	capital	capital	NOUN
fbem-29738	136	80	of	of	ADP
fbem-29738	136	81	the	the	DET
fbem-29738	136	82	enterprise	enterprise	NOUN
fbem-29738	136	83	more	more	ADV
fbem-29738	136	84	quickly	quickly	ADV
fbem-29738	136	85	.	.	PUNCT
fbem-29738	137	1	and	and	CCONJ
fbem-29738	137	2	get	get	VERB
fbem-29738	137	3	brand	brand	NOUN
fbem-29738	137	4	communication	communication	NOUN
fbem-29738	137	5	support	support	NOUN
fbem-29738	137	6	,	,	PUNCT
fbem-29738	137	7	provide	provide	VERB
fbem-29738	137	8	brand	brand	NOUN
fbem-29738	137	9	promotional	promotional	ADJ
fbem-29738	137	10	materials	material	NOUN
fbem-29738	137	11	and	and	CCONJ
fbem-29738	137	12	advertising	advertising	NOUN
fbem-29738	137	13	support	support	NOUN
fbem-29738	137	14	for	for	ADP
fbem-29738	137	15	channel	channel	NOUN
fbem-29738	137	16	partners	partner	NOUN
fbem-29738	137	17	to	to	PART
fbem-29738	137	18	help	help	VERB
fbem-29738	137	19	them	they	PRON
fbem-29738	137	20	enhance	enhance	VERB
fbem-29738	137	21	their	their	PRON
fbem-29738	137	22	market	market	NOUN
fbem-29738	137	23	influence	influence	NOUN
fbem-29738	137	24	,	,	PUNCT
fbem-29738	137	25	so	so	SCONJ
fbem-29738	137	26	as	as	SCONJ
fbem-29738	137	27	to	to	PART
fbem-29738	137	28	form	form	VERB
fbem-29738	137	29	a	a	DET
fbem-29738	137	30	brand	brand	NOUN
fbem-29738	137	31	advantage	advantage	NOUN
fbem-29738	137	32	.	.	PUNCT
fbem-29738	138	1	6	6	X
fbem-29738	138	2	.	.	X
fbem-29738	138	3	summary	summary	VERB
fbem-29738	138	4	the	the	DET
fbem-29738	138	5	core	core	NOUN
fbem-29738	138	6	of	of	ADP
fbem-29738	138	7	the	the	DET
fbem-29738	138	8	new	new	ADJ
fbem-29738	138	9	marketing	marketing	NOUN
fbem-29738	138	10	strategy	strategy	NOUN
fbem-29738	138	11	is	be	AUX
fbem-29738	138	12	to	to	PART
fbem-29738	138	13	enhance	enhance	VERB
fbem-29738	138	14	the	the	DET
fbem-29738	138	15	competitiveness	competitiveness	NOUN
fbem-29738	138	16	of	of	ADP
fbem-29738	138	17	enterprises	enterprise	NOUN
fbem-29738	138	18	in	in	ADP
fbem-29738	138	19	the	the	DET
fbem-29738	138	20	market	market	NOUN
fbem-29738	138	21	through	through	ADP
fbem-29738	138	22	comprehensive	comprehensive	ADJ
fbem-29738	138	23	advantages	advantage	NOUN
fbem-29738	138	24	.	.	PUNCT
fbem-29738	139	1	through	through	ADP
fbem-29738	139	2	the	the	DET
fbem-29738	139	3	cost	cost	NOUN
fbem-29738	139	4	advantage	advantage	NOUN
fbem-29738	139	5	,	,	PUNCT
fbem-29738	139	6	enterprises	enterprise	NOUN
fbem-29738	139	7	can	can	AUX
fbem-29738	139	8	achieve	achieve	VERB
fbem-29738	139	9	more	more	ADV
fbem-29738	139	10	efficient	efficient	ADJ
fbem-29738	139	11	production	production	NOUN
fbem-29738	139	12	and	and	CCONJ
fbem-29738	139	13	operation	operation	NOUN
fbem-29738	139	14	,	,	PUNCT
fbem-29738	139	15	reduce	reduce	VERB
fbem-29738	139	16	unit	unit	NOUN
fbem-29738	139	17	costs	cost	NOUN
fbem-29738	139	18	,	,	PUNCT
fbem-29738	139	19	thus	thus	ADV
fbem-29738	139	20	providing	provide	VERB
fbem-29738	139	21	consumers	consumer	NOUN
fbem-29738	139	22	with	with	ADP
fbem-29738	139	23	attractive	attractive	ADJ
fbem-29738	139	24	prices	price	NOUN
fbem-29738	139	25	and	and	CCONJ
fbem-29738	139	26	enhancing	enhance	VERB
fbem-29738	139	27	market	market	NOUN
fbem-29738	139	28	competitiveness	competitiveness	NOUN
fbem-29738	139	29	.	.	PUNCT
fbem-29738	140	1	brand	brand	NOUN
fbem-29738	140	2	advantage	advantage	NOUN
fbem-29738	140	3	,	,	PUNCT
fbem-29738	140	4	on	on	ADP
fbem-29738	140	5	the	the	DET
fbem-29738	140	6	other	other	ADJ
fbem-29738	140	7	hand	hand	NOUN
fbem-29738	140	8	,	,	PUNCT
fbem-29738	140	9	through	through	ADP
fbem-29738	140	10	accurate	accurate	ADJ
fbem-29738	140	11	brand	brand	NOUN
fbem-29738	140	12	positioning	positioning	NOUN
fbem-29738	140	13	,	,	PUNCT
fbem-29738	140	14	emotional	emotional	ADJ
fbem-29738	140	15	marketing	marketing	NOUN
fbem-29738	140	16	and	and	CCONJ
fbem-29738	140	17	word	word	NOUN
fbem-29738	140	18	-	-	PUNCT
fbem-29738	140	19	of	of	ADP
fbem-29738	140	20	-	-	PUNCT
fbem-29738	140	21	mouth	mouth	NOUN
fbem-29738	140	22	communication	communication	NOUN
fbem-29738	140	23	,	,	PUNCT
fbem-29738	140	24	establishes	establish	VERB
fbem-29738	140	25	a	a	DET
fbem-29738	140	26	deep	deep	ADJ
fbem-29738	140	27	connection	connection	NOUN
fbem-29738	140	28	with	with	ADP
fbem-29738	140	29	consumers	consumer	NOUN
fbem-29738	140	30	,	,	PUNCT
fbem-29738	140	31	enhances	enhance	VERB
fbem-29738	140	32	brand	brand	NOUN
fbem-29738	140	33	awareness	awareness	NOUN
fbem-29738	140	34	and	and	CCONJ
fbem-29738	140	35	loyalty	loyalty	NOUN
fbem-29738	140	36	,	,	PUNCT
fbem-29738	140	37	and	and	CCONJ
fbem-29738	140	38	makes	make	VERB
fbem-29738	140	39	the	the	DET
fbem-29738	140	40	brand	brand	NOUN
fbem-29738	140	41	stand	stand	VERB
fbem-29738	140	42	out	out	ADP
fbem-29738	140	43	in	in	ADP
fbem-29738	140	44	the	the	DET
fbem-29738	140	45	fierce	fierce	ADJ
fbem-29738	140	46	market	market	NOUN
fbem-29738	140	47	.	.	PUNCT
fbem-29738	141	1	by	by	ADP
fbem-29738	141	2	creating	create	VERB
fbem-29738	141	3	product	product	NOUN
fbem-29738	141	4	advantages	advantage	NOUN
fbem-29738	141	5	,	,	PUNCT
fbem-29738	141	6	companies	company	NOUN
fbem-29738	141	7	can	can	AUX
fbem-29738	141	8	ensure	ensure	VERB
fbem-29738	141	9	the	the	DET
fbem-29738	141	10	uniqueness	uniqueness	NOUN
fbem-29738	141	11	and	and	CCONJ
fbem-29738	141	12	competitiveness	competitiveness	NOUN
fbem-29738	141	13	of	of	ADP
fbem-29738	141	14	their	their	PRON
fbem-29738	141	15	products	product	NOUN
fbem-29738	141	16	in	in	ADP
fbem-29738	141	17	the	the	DET
fbem-29738	141	18	market	market	NOUN
fbem-29738	141	19	through	through	ADP
fbem-29738	141	20	continuous	continuous	ADJ
fbem-29738	141	21	innovation	innovation	NOUN
fbem-29738	141	22	and	and	CCONJ
fbem-29738	141	23	improvement	improvement	NOUN
fbem-29738	141	24	of	of	ADP
fbem-29738	141	25	product	product	NOUN
fbem-29738	141	26	quality	quality	NOUN
fbem-29738	141	27	and	and	CCONJ
fbem-29738	141	28	user	user	NOUN
fbem-29738	141	29	experience	experience	NOUN
fbem-29738	141	30	to	to	PART
fbem-29738	141	31	meet	meet	VERB
fbem-29738	141	32	the	the	DET
fbem-29738	141	33	diversified	diversify	VERB
fbem-29738	141	34	needs	need	NOUN
fbem-29738	141	35	of	of	ADP
fbem-29738	141	36	consumers	consumer	NOUN
fbem-29738	141	37	.	.	PUNCT
fbem-29738	142	1	channel	channel	NOUN
fbem-29738	142	2	advantages	advantage	NOUN
fbem-29738	142	3	,	,	PUNCT
fbem-29738	142	4	on	on	ADP
fbem-29738	142	5	the	the	DET
fbem-29738	142	6	other	other	ADJ
fbem-29738	142	7	hand	hand	NOUN
fbem-29738	142	8	,	,	PUNCT
fbem-29738	142	9	optimise	optimise	ADJ
fbem-29738	142	10	channel	channel	NOUN
fbem-29738	142	11	management	management	NOUN
fbem-29738	142	12	and	and	CCONJ
fbem-29738	142	13	expand	expand	VERB
fbem-29738	142	14	market	market	NOUN
fbem-29738	142	15	penetration	penetration	NOUN
fbem-29738	142	16	through	through	ADP
fbem-29738	142	17	diversified	diversified	ADJ
fbem-29738	142	18	sales	sale	NOUN
fbem-29738	142	19	channel	channel	NOUN
fbem-29738	142	20	layouts	layout	NOUN
fbem-29738	142	21	(	(	PUNCT
fbem-29738	142	22	e.g.	e.g.	ADV
fbem-29738	142	23	online	online	ADJ
fbem-29738	142	24	platforms	platform	NOUN
fbem-29738	142	25	,	,	PUNCT
fbem-29738	142	26	offline	offline	ADJ
fbem-29738	142	27	retailing	retailing	NOUN
fbem-29738	142	28	,	,	PUNCT
fbem-29738	142	29	social	social	ADJ
fbem-29738	142	30	e	e	NOUN
fbem-29738	142	31	-	-	NOUN
fbem-29738	142	32	commerce	commerce	NOUN
fbem-29738	142	33	,	,	PUNCT
fbem-29738	142	34	etc	etc	X
fbem-29738	142	35	.	.	X
fbem-29738	142	36	)	)	PUNCT
fbem-29738	142	37	,	,	PUNCT
fbem-29738	142	38	and	and	CCONJ
fbem-29738	142	39	enhance	enhance	VERB
fbem-29738	142	40	the	the	DET
fbem-29738	142	41	coverage	coverage	NOUN
fbem-29738	142	42	of	of	ADP
fbem-29738	142	43	the	the	DET
fbem-29738	142	44	distribution	distribution	NOUN
fbem-29738	142	45	network	network	NOUN
fbem-29738	142	46	through	through	ADP
fbem-29738	142	47	channel	channel	NOUN
fbem-29738	142	48	co	co	NOUN
fbem-29738	142	49	-	-	NOUN
fbem-29738	142	50	operation	operation	NOUN
fbem-29738	142	51	,	,	PUNCT
fbem-29738	142	52	so	so	SCONJ
fbem-29738	142	53	as	as	SCONJ
fbem-29738	142	54	to	to	PART
fbem-29738	142	55	increase	increase	VERB
fbem-29738	142	56	product	product	NOUN
fbem-29738	142	57	accessibility	accessibility	NOUN
fbem-29738	142	58	and	and	CCONJ
fbem-29738	142	59	market	market	NOUN
fbem-29738	142	60	share	share	NOUN
fbem-29738	142	61	.	.	PUNCT
fbem-29738	143	1	enterprise	enterprise	NOUN
fbem-29738	143	2	competitive	competitive	ADJ
fbem-29738	143	3	advantage	advantage	NOUN
fbem-29738	143	4	.	.	PUNCT
fbem-29738	144	1	along	along	ADP
fbem-29738	144	2	an	an	DET
fbem-29738	144	3	industrial	industrial	ADJ
fbem-29738	144	4	value	value	NOUN
fbem-29738	144	5	chain	chain	NOUN
fbem-29738	144	6	,	,	PUNCT
fbem-29738	144	7	either	either	CCONJ
fbem-29738	144	8	upstream	upstream	NOUN
fbem-29738	144	9	can	can	AUX
fbem-29738	144	10	master	master	VERB
fbem-29738	144	11	resources	resource	NOUN
fbem-29738	144	12	,	,	PUNCT
fbem-29738	144	13	or	or	CCONJ
fbem-29738	144	14	downstream	downstream	ADJ
fbem-29738	144	15	to	to	PART
fbem-29738	144	16	master	master	VERB
fbem-29738	144	17	the	the	DET
fbem-29738	144	18	customer	customer	NOUN
fbem-29738	144	19	,	,	PUNCT
fbem-29738	144	20	one	one	NUM
fbem-29738	144	21	of	of	ADP
fbem-29738	144	22	the	the	DET
fbem-29738	144	23	two	two	NUM
fbem-29738	144	24	must	must	AUX
fbem-29738	144	25	be	be	AUX
fbem-29738	144	26	.	.	PUNCT
fbem-29738	145	1	the	the	DET
fbem-29738	145	2	key	key	NOUN
fbem-29738	145	3	is	be	AUX
fbem-29738	145	4	what	what	PRON
fbem-29738	145	5	advantage	advantage	NOUN
fbem-29738	145	6	the	the	DET
fbem-29738	145	7	product	product	NOUN
fbem-29738	145	8	marketing	marketing	NOUN
fbem-29738	145	9	is	be	AUX
fbem-29738	145	10	built	build	VERB
fbem-29738	145	11	on	on	ADP
fbem-29738	145	12	for	for	ADP
fbem-29738	145	13	the	the	DET
fbem-29738	145	14	business	business	NOUN
fbem-29738	145	15	.	.	PUNCT
fbem-29738	146	1	the	the	DET
fbem-29738	146	2	importance	importance	NOUN
fbem-29738	146	3	of	of	ADP
fbem-29738	146	4	four	four	NUM
fbem-29738	146	5	advantages	advantage	NOUN
fbem-29738	146	6	in	in	ADP
fbem-29738	146	7	different	different	ADJ
fbem-29738	146	8	industries	industry	NOUN
fbem-29738	146	9	overall	overall	ADJ
fbem-29738	146	10	,	,	PUNCT
fbem-29738	146	11	companies	company	NOUN
fbem-29738	146	12	in	in	ADP
fbem-29738	146	13	the	the	DET
fbem-29738	146	14	new	new	ADJ
fbem-29738	146	15	marketing	marketing	NOUN
fbem-29738	146	16	era	era	NOUN
fbem-29738	146	17	need	need	VERB
fbem-29738	146	18	to	to	PART
fbem-29738	146	19	form	form	VERB
fbem-29738	146	20	a	a	DET
fbem-29738	146	21	comprehensive	comprehensive	ADJ
fbem-29738	146	22	advantage	advantage	NOUN
fbem-29738	146	23	in	in	ADP
fbem-29738	146	24	a	a	DET
fbem-29738	146	25	number	number	NOUN
fbem-29738	146	26	of	of	ADP
fbem-29738	146	27	areas	area	NOUN
fbem-29738	146	28	,	,	PUNCT
fbem-29738	146	29	such	such	ADJ
fbem-29738	146	30	as	as	ADP
fbem-29738	146	31	cost	cost	NOUN
fbem-29738	146	32	,	,	PUNCT
fbem-29738	146	33	brand	brand	NOUN
fbem-29738	146	34	,	,	PUNCT
fbem-29738	146	35	product	product	NOUN
fbem-29738	146	36	and	and	CCONJ
fbem-29738	146	37	channel	channel	NOUN
fbem-29738	146	38	,	,	PUNCT
fbem-29738	146	39	in	in	ADP
fbem-29738	146	40	order	order	NOUN
fbem-29738	146	41	to	to	PART
fbem-29738	146	42	continue	continue	VERB
fbem-29738	146	43	to	to	PART
fbem-29738	146	44	improve	improve	VERB
fbem-29738	146	45	competitiveness	competitiveness	NOUN
fbem-29738	146	46	and	and	CCONJ
fbem-29738	146	47	maintain	maintain	VERB
fbem-29738	146	48	long	long	ADJ
fbem-29738	146	49	-	-	PUNCT
fbem-29738	146	50	term	term	NOUN
fbem-29738	146	51	market	market	NOUN
fbem-29738	146	52	leadership	leadership	NOUN
fbem-29738	146	53	.	.	PUNCT
fbem-29738	147	1	references	reference	NOUN
fbem-29738	147	2	[	[	X
fbem-29738	147	3	1	1	NUM
fbem-29738	147	4	]	]	PUNCT
fbem-29738	147	5	shenhua	shenhua	PROPN
fbem-29738	147	6	energy	energy	PROPN
fbem-29738	147	7	co.	co.	PROPN
fbem-29738	147	8	introduction	introduction	NOUN
fbem-29738	147	9	to	to	ADP
fbem-29738	147	10	shendong	shendong	ADJ
fbem-29738	147	11	coal	coal	NOUN
fbem-29738	147	12	group	group	NOUN
fbem-29738	147	13	.	.	PUNCT
fbem-29738	148	1	shenhua	shenhua	PROPN
fbem-29738	148	2	energy	energy	NOUN
fbem-29738	148	3	official	official	ADJ
fbem-29738	148	4	website	website	NOUN
fbem-29738	148	5	.	.	PUNCT
fbem-29738	149	1	https://www.shenhuacoal.com	https://www.shenhuacoal.com	X
fbem-29738	149	2	2009	2009	NUM
fbem-29738	149	3	.	.	PUNCT
fbem-29738	150	1	[	[	X
fbem-29738	150	2	2	2	NUM
fbem-29738	150	3	]	]	PUNCT
fbem-29738	150	4	tcl	tcl	NOUN
fbem-29738	150	5	technology	technology	NOUN
fbem-29738	150	6	.	.	PUNCT
fbem-29738	151	1	©	©	PROPN
fbem-29738	151	2	2010	2010	NUM
fbem-29738	151	3	-	-	PUNCT
fbem-29738	151	4	2024	2024	NUM
fbem-29738	151	5	tcl	tcl	NOUN
fbem-29738	151	6	corporation	corporation	NOUN
fbem-29738	151	7	all	all	DET
fbem-29738	151	8	rights	right	NOUN
fbem-29738	151	9	reserved.tcl	reserved.tcl	X
fbem-29738	151	10	official	official	ADJ
fbem-29738	151	11	website	website	NOUN
fbem-29738	151	12	.	.	PUNCT
fbem-29738	152	1	https://www.tcl.com	https://www.tcl.com	X
fbem-29738	152	2	(	(	PUNCT
fbem-29738	152	3	n.d	n.d	PROPN
fbem-29738	152	4	.	.	PROPN
fbem-29738	152	5	)	)	PUNCT
fbem-29738	152	6	.	.	PUNCT
fbem-29738	153	1	[	[	X
fbem-29738	153	2	3	3	NUM
fbem-29738	153	3	]	]	X
fbem-29738	153	4	farmer	farmer	NOUN
fbem-29738	153	5	's	's	PART
fbem-29738	153	6	orchard	orchard	NOUN
fbem-29738	153	7	.	.	PUNCT
fbem-29738	154	1	nongfu	nongfu	PROPN
fbem-29738	154	2	orchard	orchard	ADJ
fbem-29738	154	3	product	product	NOUN
fbem-29738	154	4	introduction	introduction	NOUN
fbem-29738	154	5	.	.	PUNCT
fbem-29738	155	1	nongfusanquan	nongfusanquan	PROPN
fbem-29738	155	2	official	official	ADJ
fbem-29738	155	3	website	website	NOUN
fbem-29738	155	4	.	.	PUNCT
fbem-29738	155	5	https://www.nongfuspring.com	https://www.nongfuspring.com	X
fbem-29738	156	1	(	(	PUNCT
fbem-29738	156	2	n.d	n.d	PROPN
fbem-29738	156	3	.	.	PROPN
fbem-29738	156	4	)	)	PUNCT
fbem-29738	156	5	.	.	PUNCT
fbem-29738	157	1	[	[	X
fbem-29738	157	2	4	4	NUM
fbem-29738	157	3	]	]	X
fbem-29738	157	4	lifan	lifan	PROPN
fbem-29738	157	5	group	group	NOUN
fbem-29738	157	6	.	.	PUNCT
fbem-29738	158	1	company	company	NOUN
fbem-29738	158	2	profile	profile	NOUN
fbem-29738	158	3	.	.	PUNCT
fbem-29738	159	1	lifan	lifan	PROPN
fbem-29738	159	2	group	group	PROPN
fbem-29738	159	3	official	official	ADJ
fbem-29738	159	4	website	website	NOUN
fbem-29738	159	5	.	.	PUNCT
fbem-29738	159	6	https://www.lifan.com	https://www.lifan.com	X
fbem-29738	160	1	(	(	PUNCT
fbem-29738	160	2	n.d	n.d	PROPN
fbem-29738	160	3	.	.	PROPN
fbem-29738	160	4	)	)	PUNCT
fbem-29738	160	5	.	.	PUNCT
fbem-29738	161	1	[	[	X
fbem-29738	161	2	5	5	X
fbem-29738	161	3	]	]	X
fbem-29738	161	4	pony	pony	NOUN
fbem-29738	161	5	song	song	NOUN
fbem-29738	161	6	.	.	PUNCT
fbem-29738	162	1	based	base	VERB
fbem-29738	162	2	on	on	ADP
fbem-29738	162	3	the	the	DET
fbem-29738	162	4	stimulation	stimulation	NOUN
fbem-29738	162	5	of	of	ADP
fbem-29738	162	6	how	how	SCONJ
fbem-29738	162	7	to	to	PART
fbem-29738	162	8	reduce	reduce	VERB
fbem-29738	162	9	the	the	DET
fbem-29738	162	10	cost	cost	NOUN
fbem-29738	162	11	of	of	ADP
fbem-29738	162	12	customer	customer	NOUN
fbem-29738	162	13	repurchase	repurchase	NOUN
fbem-29738	162	14	decision	decision	NOUN
fbem-29738	162	15	and	and	CCONJ
fbem-29738	162	16	how	how	SCONJ
fbem-29738	162	17	to	to	PART
fbem-29738	162	18	build	build	VERB
fbem-29738	162	19	a	a	DET
fbem-29738	162	20	private	private	ADJ
fbem-29738	162	21	domain	domain	NOUN
fbem-29738	162	22	to	to	PART
fbem-29738	162	23	open	open	VERB
fbem-29738	162	24	up	up	ADP
fbem-29738	162	25	new	new	ADJ
fbem-29738	162	26	channels	channel	NOUN
fbem-29738	162	27	.	.	PUNCT
fbem-29738	163	1	marketing	marketing	NOUN
fbem-29738	163	2	notes	note	NOUN
fbem-29738	163	3	.	.	PUNCT
fbem-29738	164	1	citic	citic	PROPN
fbem-29738	164	2	press.2022	press.2022	PROPN
fbem-29738	164	3	.	.	PUNCT
fbem-29738	165	1	[	[	X
fbem-29738	165	2	6	6	NUM
fbem-29738	165	3	]	]	X
fbem-29738	165	4	shi	shi	PROPN
fbem-29738	165	5	zhan	zhan	PROPN
fbem-29738	165	6	.	.	PROPN
fbem-29738	165	7	based	base	VERB
fbem-29738	165	8	on	on	ADP
fbem-29738	165	9	china	china	PROPN
fbem-29738	165	10	's	's	PART
fbem-29738	165	11	manufacturing	manufacturing	NOUN
fbem-29738	165	12	supply	supply	NOUN
fbem-29738	165	13	chain	chain	NOUN
fbem-29738	165	14	overflow	overflow	NOUN
fbem-29738	165	15	in	in	ADP
fbem-29738	165	16	the	the	DET
fbem-29738	165	17	world	world	NOUN
fbem-29738	165	18	order	order	NOUN
fbem-29738	165	19	.	.	PUNCT
fbem-29738	166	1	overflow	overflow	NOUN
fbem-29738	166	2	.	.	PUNCT
fbem-29738	167	1	a	a	DET
fbem-29738	167	2	history	history	NOUN
fbem-29738	167	3	of	of	ADP
fbem-29738	167	4	the	the	DET
fbem-29738	167	5	future	future	NOUN
fbem-29738	167	6	of	of	ADP
fbem-29738	167	7	manufacturing	manufacturing	NOUN
fbem-29738	167	8	in	in	ADP
fbem-29738	167	9	china	china	PROPN
fbem-29738	167	10	.	.	PUNCT
fbem-29738	168	1	2020	2020	NUM
fbem-29738	168	2	.	.	PUNCT
fbem-29738	169	1	[	[	X
fbem-29738	169	2	7	7	X
fbem-29738	169	3	]	]	X
fbem-29738	169	4	zhang	zhang	PROPN
fbem-29738	169	5	li	li	PROPN
fbem-29738	169	6	.	.	PROPN
fbem-29738	169	7	competitive	competitive	ADJ
fbem-29738	169	8	advantage	advantage	NOUN
fbem-29738	169	9	of	of	ADP
fbem-29738	169	10	enterprises	enterprise	NOUN
fbem-29738	169	11	,	,	PUNCT
fbem-29738	169	12	the	the	DET
fbem-29738	169	13	purpose	purpose	NOUN
fbem-29738	169	14	of	of	ADP
fbem-29738	169	15	marketing	marketing	NOUN
fbem-29738	169	16	is	be	AUX
fbem-29738	169	17	to	to	PART
fbem-29738	169	18	make	make	VERB
fbem-29738	169	19	sales	sale	NOUN
fbem-29738	169	20	pitch	pitch	NOUN
fbem-29738	169	21	redundant	redundant	ADJ
fbem-29738	169	22	,	,	PUNCT
fbem-29738	169	23	goodwill	goodwill	NOUN
fbem-29738	169	24	awareness	awareness	NOUN
fbem-29738	169	25	,	,	PUNCT
fbem-29738	169	26	reputation	reputation	NOUN
fbem-29738	169	27	,	,	PUNCT
fbem-29738	169	28	loyalty	loyalty	NOUN
fbem-29738	169	29	.	.	PUNCT
fbem-29738	170	1	new	new	ADJ
fbem-29738	170	2	marketing	marketing	NOUN
fbem-29738	170	3	.	.	PUNCT
fbem-29738	171	1	2007.06:38.17	2007.06:38.17	NUM
fbem-29738	172	1	[	[	X
fbem-29738	172	2	8	8	NUM
fbem-29738	172	3	]	]	X
fbem-29738	172	4	lindstrom	lindstrom	NOUN
fbem-29738	172	5	,	,	PUNCT
fbem-29738	172	6	m.	m.	NOUN
fbem-29738	172	7	brandwashed	brandwashed	NOUN
fbem-29738	172	8	:	:	PUNCT
fbem-29738	172	9	tricks	trick	VERB
fbem-29738	172	10	companies	company	NOUN
fbem-29738	172	11	use	use	VERB
fbem-29738	172	12	to	to	PART
fbem-29738	172	13	manipulate	manipulate	VERB
fbem-29738	172	14	our	our	PRON
fbem-29738	172	15	minds	mind	NOUN
fbem-29738	172	16	and	and	CCONJ
fbem-29738	172	17	persuade	persuade	VERB
fbem-29738	172	18	us	we	PRON
fbem-29738	172	19	to	to	PART
fbem-29738	172	20	buy	buy	VERB
fbem-29738	172	21	.	.	PUNCT
fbem-29738	173	1	crown	crown	NOUN
fbem-29738	173	2	business	business	NOUN
fbem-29738	173	3	.	.	PUNCT
fbem-29738	174	1	(	(	PUNCT
fbem-29738	174	2	2011	2011	NUM
fbem-29738	174	3	)	)	PUNCT
fbem-29738	175	1	[	[	X
fbem-29738	175	2	9	9	NUM
fbem-29738	175	3	]	]	PUNCT
fbem-29738	175	4	kotler	kotler	NOUN
fbem-29738	175	5	,	,	PUNCT
fbem-29738	175	6	p	p	X
fbem-29738	175	7	,	,	PUNCT
fbem-29738	175	8	&	&	CCONJ
fbem-29738	175	9	keller	keller	PROPN
fbem-29738	175	10	,	,	PUNCT
fbem-29738	175	11	k.	k.	PROPN
fbem-29738	175	12	l.	l.	PROPN
fbem-29738	175	13	(	(	PUNCT
fbem-29738	175	14	2019	2019	NUM
fbem-29738	175	15	)	)	PUNCT
fbem-29738	175	16	.	.	PUNCT
fbem-29738	176	1	marketing	marketing	NOUN
fbem-29738	176	2	management	management	NOUN
fbem-29738	176	3	.	.	PUNCT
fbem-29738	177	1	(	(	PUNCT
fbem-29738	177	2	2019	2019	NUM
fbem-29738	177	3	)	)	PUNCT
fbem-29738	177	4	.	.	PUNCT
fbem-29738	178	1	(	(	PUNCT
fbem-29738	178	2	15th	15th	ADJ
fbem-29738	178	3	ed	ed	NOUN
fbem-29738	178	4	.	.	PUNCT
fbem-29738	178	5	)	)	PUNCT
fbem-29738	178	6	.	.	PUNCT
fbem-29738	179	1	pearson	pearson	PROPN
fbem-29738	179	2	.	.	PUNCT
fbem-29738	180	1	[	[	X
fbem-29738	180	2	10	10	NUM
fbem-29738	180	3	]	]	X
fbem-29738	180	4	feng	feng	PROPN
fbem-29738	180	5	,	,	PUNCT
fbem-29738	180	6	tang	tang	PROPN
fbem-29738	180	7	.	.	PUNCT
fbem-29738	181	1	the	the	DET
fbem-29738	181	2	most	most	ADV
fbem-29738	181	3	important	important	ADJ
fbem-29738	181	4	thing	thing	NOUN
fbem-29738	181	5	in	in	ADP
fbem-29738	181	6	management	management	NOUN
fbem-29738	181	7	system	system	NOUN
fbem-29738	181	8	is	be	AUX
fbem-29738	181	9	order	order	NOUN
fbem-29738	181	10	.	.	PUNCT
fbem-29738	182	1	the	the	DET
fbem-29738	182	2	most	most	ADV
fbem-29738	182	3	cost	cost	NOUN
fbem-29738	182	4	-	-	PUNCT
fbem-29738	182	5	effective	effective	ADJ
fbem-29738	182	6	word	word	NOUN
fbem-29738	182	7	-	-	PUNCT
fbem-29738	182	8	of	of	ADP
fbem-29738	182	9	-	-	PUNCT
fbem-29738	182	10	mouth	mouth	NOUN
fbem-29738	182	11	marketing	marketing	NOUN
fbem-29738	182	12	.	.	PUNCT
fbem-29738	183	1	the	the	DET
fbem-29738	183	2	winner	winner	NOUN
fbem-29738	183	3	's	's	PART
fbem-29738	183	4	method	method	NOUN
fbem-29738	183	5	of	of	ADP
fbem-29738	183	6	mind	mind	NOUN
fbem-29738	183	7	.	.	PUNCT
fbem-29738	184	1	grindstone	grindstone	NOUN
fbem-29738	184	2	culture	culture	NOUN
fbem-29738	184	3	.2023	.2023	PROPN
fbem-29738	184	4	.	.	PUNCT