id	sid	tid	token	lemma	pos
fbem-30048	1	1	frontiers	frontier	NOUN
fbem-30048	1	2	in	in	ADP
fbem-30048	1	3	business	business	NOUN
fbem-30048	1	4	,	,	PUNCT
fbem-30048	1	5	economics	economic	NOUN
fbem-30048	1	6	and	and	CCONJ
fbem-30048	1	7	management	management	NOUN
fbem-30048	1	8	issn	issn	PROPN
fbem-30048	1	9	:	:	PUNCT
fbem-30048	1	10	2766	2766	NUM
fbem-30048	1	11	-	-	PUNCT
fbem-30048	1	12	824x	824x	NUM
fbem-30048	1	13	|	|	ADJ
fbem-30048	1	14	vol	vol	NOUN
fbem-30048	1	15	.	.	PROPN
fbem-30048	1	16	18	18	NUM
fbem-30048	1	17	,	,	PUNCT
fbem-30048	1	18	no	no	INTJ
fbem-30048	1	19	.	.	NOUN
fbem-30048	1	20	3	3	NUM
fbem-30048	1	21	,	,	PUNCT
fbem-30048	1	22	2025	2025	NUM
fbem-30048	1	23	47	47	NUM
fbem-30048	1	24	flutter	flutter	NOUN
fbem-30048	1	25	entertainment	entertainment	NOUN
fbem-30048	1	26	's	's	PART
fbem-30048	1	27	competitive	competitive	ADJ
fbem-30048	1	28	analysis	analysis	NOUN
fbem-30048	1	29	haonan	haonan	ADJ
fbem-30048	1	30	zhang	zhang	PROPN
fbem-30048	1	31	*	*	PUNCT
fbem-30048	1	32	business	business	PROPN
fbem-30048	1	33	school	school	PROPN
fbem-30048	1	34	,	,	PUNCT
fbem-30048	1	35	york	york	PROPN
fbem-30048	1	36	st	st	PROPN
fbem-30048	1	37	john	john	PROPN
fbem-30048	1	38	university	university	PROPN
fbem-30048	1	39	,	,	PUNCT
fbem-30048	1	40	york	york	PROPN
fbem-30048	1	41	,	,	PUNCT
fbem-30048	1	42	yo31	yo31	PROPN
fbem-30048	1	43	7ex	7ex	NOUN
fbem-30048	1	44	,	,	PUNCT
fbem-30048	1	45	uk	uk	PROPN
fbem-30048	1	46	*	*	PUNCT
fbem-30048	1	47	corresponding	correspond	VERB
fbem-30048	1	48	author	author	NOUN
fbem-30048	1	49	:	:	PUNCT
fbem-30048	1	50	haonan	haonan	PROPN
fbem-30048	1	51	zhang	zhang	PROPN
fbem-30048	1	52	(	(	PUNCT
fbem-30048	1	53	email	email	NOUN
fbem-30048	1	54	:	:	PUNCT
fbem-30048	1	55	david.zhang6218@gmail.com	david.zhang6218@gmail.com	NUM
fbem-30048	1	56	)	)	PUNCT
fbem-30048	1	57	abstract	abstract	NOUN
fbem-30048	1	58	:	:	PUNCT
fbem-30048	1	59	this	this	DET
fbem-30048	1	60	report	report	NOUN
fbem-30048	1	61	provides	provide	VERB
fbem-30048	1	62	a	a	DET
fbem-30048	1	63	comprehensive	comprehensive	ADJ
fbem-30048	1	64	competitive	competitive	ADJ
fbem-30048	1	65	analysis	analysis	NOUN
fbem-30048	1	66	of	of	ADP
fbem-30048	1	67	flutter	flutter	NOUN
fbem-30048	1	68	entertainment	entertainment	PROPN
fbem-30048	1	69	plc	plc	PROPN
fbem-30048	1	70	,	,	PUNCT
fbem-30048	1	71	an	an	DET
fbem-30048	1	72	international	international	ADJ
fbem-30048	1	73	sports	sport	NOUN
fbem-30048	1	74	betting	bet	VERB
fbem-30048	1	75	company	company	NOUN
fbem-30048	1	76	headquartered	headquarter	VERB
fbem-30048	1	77	in	in	ADP
fbem-30048	1	78	ireland	ireland	PROPN
fbem-30048	1	79	.	.	PUNCT
fbem-30048	2	1	flutter	flutter	NOUN
fbem-30048	2	2	entertainment	entertainment	NOUN
fbem-30048	2	3	operates	operate	VERB
fbem-30048	2	4	in	in	ADP
fbem-30048	2	5	over	over	ADP
fbem-30048	2	6	100	100	NUM
fbem-30048	2	7	countries	country	NOUN
fbem-30048	2	8	worldwide	worldwide	ADV
fbem-30048	2	9	,	,	PUNCT
fbem-30048	2	10	boasting	boast	VERB
fbem-30048	2	11	well	well	ADV
fbem-30048	2	12	-	-	PUNCT
fbem-30048	2	13	known	know	VERB
fbem-30048	2	14	brands	brand	NOUN
fbem-30048	2	15	such	such	ADJ
fbem-30048	2	16	as	as	ADP
fbem-30048	2	17	sisal	sisal	ADJ
fbem-30048	2	18	,	,	PUNCT
fbem-30048	2	19	fanduel	fanduel	NOUN
fbem-30048	2	20	,	,	PUNCT
fbem-30048	2	21	betfair	betfair	NOUN
fbem-30048	2	22	,	,	PUNCT
fbem-30048	2	23	and	and	CCONJ
fbem-30048	2	24	paddy	paddy	NOUN
fbem-30048	2	25	power	power	NOUN
fbem-30048	2	26	.	.	PUNCT
fbem-30048	3	1	the	the	DET
fbem-30048	3	2	report	report	NOUN
fbem-30048	3	3	is	be	AUX
fbem-30048	3	4	structured	structure	VERB
fbem-30048	3	5	into	into	ADP
fbem-30048	3	6	four	four	NUM
fbem-30048	3	7	main	main	ADJ
fbem-30048	3	8	parts	part	NOUN
fbem-30048	3	9	.	.	PUNCT
fbem-30048	4	1	firstly	firstly	ADV
fbem-30048	4	2	,	,	PUNCT
fbem-30048	4	3	it	it	PRON
fbem-30048	4	4	outlines	outline	VERB
fbem-30048	4	5	the	the	DET
fbem-30048	4	6	company	company	NOUN
fbem-30048	4	7	profile	profile	NOUN
fbem-30048	4	8	and	and	CCONJ
fbem-30048	4	9	status	status	NOUN
fbem-30048	4	10	of	of	ADP
fbem-30048	4	11	flutter	flutter	NOUN
fbem-30048	4	12	entertainment	entertainment	NOUN
fbem-30048	4	13	,	,	PUNCT
fbem-30048	4	14	highlighting	highlight	VERB
fbem-30048	4	15	its	its	PRON
fbem-30048	4	16	strong	strong	ADJ
fbem-30048	4	17	financial	financial	ADJ
fbem-30048	4	18	position	position	NOUN
fbem-30048	4	19	and	and	CCONJ
fbem-30048	4	20	significant	significant	ADJ
fbem-30048	4	21	global	global	ADJ
fbem-30048	4	22	presence	presence	NOUN
fbem-30048	4	23	.	.	PUNCT
fbem-30048	5	1	secondly	secondly	ADV
fbem-30048	5	2	,	,	PUNCT
fbem-30048	5	3	it	it	PRON
fbem-30048	5	4	conducts	conduct	VERB
fbem-30048	5	5	a	a	DET
fbem-30048	5	6	contextual	contextual	ADJ
fbem-30048	5	7	analysis	analysis	NOUN
fbem-30048	5	8	,	,	PUNCT
fbem-30048	5	9	examining	examine	VERB
fbem-30048	5	10	internal	internal	ADJ
fbem-30048	5	11	strengths	strength	NOUN
fbem-30048	5	12	such	such	ADJ
fbem-30048	5	13	as	as	ADP
fbem-30048	5	14	its	its	PRON
fbem-30048	5	15	portfolio	portfolio	NOUN
fbem-30048	5	16	of	of	ADP
fbem-30048	5	17	recognizable	recognizable	ADJ
fbem-30048	5	18	brands	brand	NOUN
fbem-30048	5	19	,	,	PUNCT
fbem-30048	5	20	global	global	ADJ
fbem-30048	5	21	reach	reach	NOUN
fbem-30048	5	22	,	,	PUNCT
fbem-30048	5	23	and	and	CCONJ
fbem-30048	5	24	dedication	dedication	NOUN
fbem-30048	5	25	to	to	ADP
fbem-30048	5	26	innovation	innovation	NOUN
fbem-30048	5	27	,	,	PUNCT
fbem-30048	5	28	as	as	ADV
fbem-30048	5	29	well	well	ADV
fbem-30048	5	30	as	as	ADP
fbem-30048	5	31	external	external	ADJ
fbem-30048	5	32	factors	factor	NOUN
fbem-30048	5	33	like	like	ADP
fbem-30048	5	34	market	market	NOUN
fbem-30048	5	35	competition	competition	NOUN
fbem-30048	5	36	,	,	PUNCT
fbem-30048	5	37	regulatory	regulatory	ADJ
fbem-30048	5	38	changes	change	NOUN
fbem-30048	5	39	,	,	PUNCT
fbem-30048	5	40	and	and	CCONJ
fbem-30048	5	41	technological	technological	ADJ
fbem-30048	5	42	advancements	advancement	NOUN
fbem-30048	5	43	.	.	PUNCT
fbem-30048	6	1	the	the	DET
fbem-30048	6	2	third	third	ADJ
fbem-30048	6	3	part	part	NOUN
fbem-30048	6	4	delves	delve	VERB
fbem-30048	6	5	into	into	ADP
fbem-30048	6	6	flutter	flutter	NOUN
fbem-30048	6	7	's	's	PART
fbem-30048	6	8	marketing	marketing	NOUN
fbem-30048	6	9	communication	communication	NOUN
fbem-30048	6	10	strategy	strategy	NOUN
fbem-30048	6	11	,	,	PUNCT
fbem-30048	6	12	discussing	discuss	VERB
fbem-30048	6	13	its	its	PRON
fbem-30048	6	14	use	use	NOUN
fbem-30048	6	15	of	of	ADP
fbem-30048	6	16	advertising	advertising	NOUN
fbem-30048	6	17	,	,	PUNCT
fbem-30048	6	18	online	online	ADJ
fbem-30048	6	19	and	and	CCONJ
fbem-30048	6	20	social	social	ADJ
fbem-30048	6	21	media	medium	NOUN
fbem-30048	6	22	,	,	PUNCT
fbem-30048	6	23	publicity	publicity	NOUN
fbem-30048	6	24	,	,	PUNCT
fbem-30048	6	25	and	and	CCONJ
fbem-30048	6	26	corporate	corporate	ADJ
fbem-30048	6	27	social	social	ADJ
fbem-30048	6	28	responsibility	responsibility	NOUN
fbem-30048	6	29	(	(	PUNCT
fbem-30048	6	30	csr	csr	NOUN
fbem-30048	6	31	)	)	PUNCT
fbem-30048	6	32	to	to	PART
fbem-30048	6	33	engage	engage	VERB
fbem-30048	6	34	with	with	ADP
fbem-30048	6	35	customers	customer	NOUN
fbem-30048	6	36	and	and	CCONJ
fbem-30048	6	37	build	build	VERB
fbem-30048	6	38	its	its	PRON
fbem-30048	6	39	reputation	reputation	NOUN
fbem-30048	6	40	.	.	PUNCT
fbem-30048	7	1	lastly	lastly	ADV
fbem-30048	7	2	,	,	PUNCT
fbem-30048	7	3	the	the	DET
fbem-30048	7	4	report	report	NOUN
fbem-30048	7	5	includes	include	VERB
fbem-30048	7	6	a	a	DET
fbem-30048	7	7	peer	peer	NOUN
fbem-30048	7	8	analysis	analysis	NOUN
fbem-30048	7	9	comparing	compare	VERB
fbem-30048	7	10	flutter	flutter	NOUN
fbem-30048	7	11	entertainment	entertainment	NOUN
fbem-30048	7	12	's	's	PART
fbem-30048	7	13	financial	financial	ADJ
fbem-30048	7	14	performance	performance	NOUN
fbem-30048	7	15	with	with	ADP
fbem-30048	7	16	its	its	PRON
fbem-30048	7	17	top	top	ADJ
fbem-30048	7	18	four	four	NUM
fbem-30048	7	19	competitors	competitor	NOUN
fbem-30048	7	20	,	,	PUNCT
fbem-30048	7	21	emphasizing	emphasize	VERB
fbem-30048	7	22	flutter	flutter	NOUN
fbem-30048	7	23	's	's	PART
fbem-30048	7	24	position	position	NOUN
fbem-30048	7	25	as	as	ADP
fbem-30048	7	26	a	a	DET
fbem-30048	7	27	market	market	NOUN
fbem-30048	7	28	leader	leader	NOUN
fbem-30048	7	29	.	.	PUNCT
fbem-30048	8	1	despite	despite	SCONJ
fbem-30048	8	2	facing	face	VERB
fbem-30048	8	3	fierce	fierce	ADJ
fbem-30048	8	4	competition	competition	NOUN
fbem-30048	8	5	and	and	CCONJ
fbem-30048	8	6	regulatory	regulatory	ADJ
fbem-30048	8	7	challenges	challenge	NOUN
fbem-30048	8	8	,	,	PUNCT
fbem-30048	8	9	flutter	flutter	NOUN
fbem-30048	8	10	entertainment	entertainment	NOUN
fbem-30048	8	11	has	have	AUX
fbem-30048	8	12	demonstrated	demonstrate	VERB
fbem-30048	8	13	successful	successful	ADJ
fbem-30048	8	14	business	business	NOUN
fbem-30048	8	15	strategies	strategy	NOUN
fbem-30048	8	16	,	,	PUNCT
fbem-30048	8	17	including	include	VERB
fbem-30048	8	18	market	market	NOUN
fbem-30048	8	19	expansion	expansion	NOUN
fbem-30048	8	20	and	and	CCONJ
fbem-30048	8	21	product	product	NOUN
fbem-30048	8	22	innovation	innovation	NOUN
fbem-30048	8	23	,	,	PUNCT
fbem-30048	8	24	contributing	contribute	VERB
fbem-30048	8	25	to	to	ADP
fbem-30048	8	26	its	its	PRON
fbem-30048	8	27	long	long	ADJ
fbem-30048	8	28	-	-	PUNCT
fbem-30048	8	29	term	term	NOUN
fbem-30048	8	30	viability	viability	NOUN
fbem-30048	8	31	and	and	CCONJ
fbem-30048	8	32	success	success	NOUN
fbem-30048	8	33	in	in	ADP
fbem-30048	8	34	the	the	DET
fbem-30048	8	35	highly	highly	ADV
fbem-30048	8	36	competitive	competitive	ADJ
fbem-30048	8	37	online	online	ADJ
fbem-30048	8	38	gaming	gaming	NOUN
fbem-30048	8	39	industry	industry	NOUN
fbem-30048	8	40	.	.	PUNCT
fbem-30048	9	1	keywords	keyword	NOUN
fbem-30048	9	2	:	:	PUNCT
fbem-30048	9	3	flutter	flutter	NOUN
fbem-30048	9	4	entertainment	entertainment	NOUN
fbem-30048	9	5	,	,	PUNCT
fbem-30048	9	6	online	online	ADJ
fbem-30048	9	7	lottery	lottery	NOUN
fbem-30048	9	8	industry	industry	NOUN
fbem-30048	9	9	,	,	PUNCT
fbem-30048	9	10	competitive	competitive	ADJ
fbem-30048	9	11	analysis	analysis	NOUN
fbem-30048	9	12	.	.	PUNCT
fbem-30048	10	1	1	1	X
fbem-30048	10	2	.	.	X
fbem-30048	10	3	executive	executive	ADJ
fbem-30048	10	4	summary	summary	NOUN
fbem-30048	10	5	flutter	flutter	NOUN
fbem-30048	10	6	entertainment	entertainment	PROPN
fbem-30048	10	7	plc	plc	PROPN
fbem-30048	10	8	's	's	PART
fbem-30048	10	9	mission	mission	NOUN
fbem-30048	10	10	statement	statement	NOUN
fbem-30048	10	11	is	be	AUX
fbem-30048	10	12	to	to	PART
fbem-30048	10	13	be	be	AUX
fbem-30048	10	14	the	the	DET
fbem-30048	10	15	world	world	NOUN
fbem-30048	10	16	's	's	PART
fbem-30048	10	17	leading	lead	VERB
fbem-30048	10	18	sports	sport	NOUN
fbem-30048	10	19	betting	betting	NOUN
fbem-30048	10	20	and	and	CCONJ
fbem-30048	10	21	gaming	gaming	NOUN
fbem-30048	10	22	company	company	NOUN
fbem-30048	10	23	,	,	PUNCT
fbem-30048	10	24	delivering	deliver	VERB
fbem-30048	10	25	the	the	DET
fbem-30048	10	26	best	good	ADJ
fbem-30048	10	27	customer	customer	NOUN
fbem-30048	10	28	experience	experience	NOUN
fbem-30048	10	29	[	[	X
fbem-30048	10	30	1	1	NUM
fbem-30048	10	31	]	]	PUNCT
fbem-30048	10	32	.	.	PUNCT
fbem-30048	11	1	this	this	DET
fbem-30048	11	2	mission	mission	NOUN
fbem-30048	11	3	reflects	reflect	VERB
fbem-30048	11	4	flutter	flutter	NOUN
fbem-30048	11	5	entertainment	entertainment	NOUN
fbem-30048	11	6	's	's	PART
fbem-30048	11	7	customer	customer	NOUN
fbem-30048	11	8	-	-	PUNCT
fbem-30048	11	9	centric	centric	NOUN
fbem-30048	11	10	strategy	strategy	NOUN
fbem-30048	11	11	.	.	PUNCT
fbem-30048	12	1	since	since	SCONJ
fbem-30048	12	2	its	its	PRON
fbem-30048	12	3	inception	inception	NOUN
fbem-30048	12	4	,	,	PUNCT
fbem-30048	12	5	flutter	flutter	NOUN
fbem-30048	12	6	entertainment	entertainment	NOUN
fbem-30048	12	7	has	have	AUX
fbem-30048	12	8	been	be	AUX
fbem-30048	12	9	known	know	VERB
fbem-30048	12	10	around	around	ADP
fbem-30048	12	11	its	its	PRON
fbem-30048	12	12	strong	strong	ADJ
fbem-30048	12	13	portfolio	portfolio	NOUN
fbem-30048	12	14	of	of	ADP
fbem-30048	12	15	brands	brand	NOUN
fbem-30048	12	16	,	,	PUNCT
fbem-30048	12	17	global	global	ADJ
fbem-30048	12	18	reach	reach	NOUN
fbem-30048	12	19	,	,	PUNCT
fbem-30048	12	20	and	and	CCONJ
fbem-30048	12	21	commitment	commitment	NOUN
fbem-30048	12	22	to	to	ADP
fbem-30048	12	23	innovation	innovation	NOUN
fbem-30048	12	24	.	.	PUNCT
fbem-30048	13	1	the	the	DET
fbem-30048	13	2	company	company	NOUN
fbem-30048	13	3	has	have	AUX
fbem-30048	13	4	taken	take	VERB
fbem-30048	13	5	several	several	ADJ
fbem-30048	13	6	steps	step	NOUN
fbem-30048	13	7	to	to	PART
fbem-30048	13	8	lead	lead	VERB
fbem-30048	13	9	in	in	ADP
fbem-30048	13	10	the	the	DET
fbem-30048	13	11	industry	industry	NOUN
fbem-30048	13	12	,	,	PUNCT
fbem-30048	13	13	such	such	ADJ
fbem-30048	13	14	as	as	ADP
fbem-30048	13	15	getting	get	VERB
fbem-30048	13	16	celebrities	celebrity	NOUN
fbem-30048	13	17	to	to	PART
fbem-30048	13	18	advertise	advertise	VERB
fbem-30048	13	19	the	the	DET
fbem-30048	13	20	brand	brand	NOUN
fbem-30048	13	21	,	,	PUNCT
fbem-30048	13	22	promoting	promote	VERB
fbem-30048	13	23	the	the	DET
fbem-30048	13	24	strength	strength	NOUN
fbem-30048	13	25	of	of	ADP
fbem-30048	13	26	the	the	DET
fbem-30048	13	27	strong	strong	ADJ
fbem-30048	13	28	brand	brand	NOUN
fbem-30048	13	29	on	on	ADP
fbem-30048	13	30	social	social	ADJ
fbem-30048	13	31	media	medium	NOUN
fbem-30048	13	32	,	,	PUNCT
fbem-30048	13	33	and	and	CCONJ
fbem-30048	13	34	exceptional	exceptional	ADJ
fbem-30048	13	35	pr	pr	NOUN
fbem-30048	13	36	campaigns	campaign	NOUN
fbem-30048	13	37	.	.	PUNCT
fbem-30048	14	1	in	in	ADP
fbem-30048	14	2	2023	2023	NUM
fbem-30048	14	3	,	,	PUNCT
fbem-30048	14	4	flutter	flutter	NOUN
fbem-30048	14	5	entertainment	entertainment	NOUN
fbem-30048	14	6	became	become	VERB
fbem-30048	14	7	the	the	DET
fbem-30048	14	8	number	number	NOUN
fbem-30048	14	9	one	one	NUM
fbem-30048	14	10	performer	performer	NOUN
fbem-30048	14	11	in	in	ADP
fbem-30048	14	12	the	the	DET
fbem-30048	14	13	gaming	gaming	NOUN
fbem-30048	14	14	industry	industry	NOUN
fbem-30048	14	15	[	[	X
fbem-30048	14	16	2	2	NUM
fbem-30048	14	17	]	]	PUNCT
fbem-30048	14	18	.	.	PUNCT
fbem-30048	15	1	flutter	flutter	NOUN
fbem-30048	15	2	entertainment	entertainment	NOUN
fbem-30048	15	3	has	have	AUX
fbem-30048	15	4	taken	take	VERB
fbem-30048	15	5	a	a	DET
fbem-30048	15	6	good	good	ADJ
fbem-30048	15	7	approach	approach	NOUN
fbem-30048	15	8	to	to	ADP
fbem-30048	15	9	both	both	DET
fbem-30048	15	10	business	business	NOUN
fbem-30048	15	11	and	and	CCONJ
fbem-30048	15	12	sustainability	sustainability	NOUN
fbem-30048	15	13	,	,	PUNCT
fbem-30048	15	14	and	and	CCONJ
fbem-30048	15	15	has	have	AUX
fbem-30048	15	16	made	make	VERB
fbem-30048	15	17	efforts	effort	NOUN
fbem-30048	15	18	in	in	ADP
fbem-30048	15	19	corporate	corporate	ADJ
fbem-30048	15	20	social	social	ADJ
fbem-30048	15	21	responsibility	responsibility	NOUN
fbem-30048	15	22	,	,	PUNCT
fbem-30048	15	23	but	but	CCONJ
fbem-30048	15	24	has	have	AUX
fbem-30048	15	25	still	still	ADV
fbem-30048	15	26	attracted	attract	VERB
fbem-30048	15	27	public	public	ADJ
fbem-30048	15	28	and	and	CCONJ
fbem-30048	15	29	academic	academic	ADJ
fbem-30048	15	30	criticism	criticism	NOUN
fbem-30048	15	31	of	of	ADP
fbem-30048	15	32	the	the	DET
fbem-30048	15	33	betting	bet	VERB
fbem-30048	15	34	industry	industry	NOUN
fbem-30048	15	35	,	,	PUNCT
fbem-30048	15	36	including	include	VERB
fbem-30048	15	37	addictiveness	addictiveness	NOUN
fbem-30048	15	38	,	,	PUNCT
fbem-30048	15	39	harm	harm	NOUN
fbem-30048	15	40	to	to	ADP
fbem-30048	15	41	mental	mental	ADJ
fbem-30048	15	42	health	health	NOUN
fbem-30048	15	43	,	,	PUNCT
fbem-30048	15	44	etc	etc	X
fbem-30048	15	45	.	.	X
fbem-30048	15	46	as	as	ADP
fbem-30048	15	47	a	a	DET
fbem-30048	15	48	result	result	NOUN
fbem-30048	15	49	,	,	PUNCT
fbem-30048	15	50	there	there	PRON
fbem-30048	15	51	remains	remain	VERB
fbem-30048	15	52	a	a	DET
fbem-30048	15	53	great	great	ADJ
fbem-30048	15	54	deal	deal	NOUN
fbem-30048	15	55	of	of	ADP
fbem-30048	15	56	controversy	controversy	NOUN
fbem-30048	15	57	surrounding	surround	VERB
fbem-30048	15	58	the	the	DET
fbem-30048	15	59	strategic	strategic	ADJ
fbem-30048	15	60	issues	issue	NOUN
fbem-30048	15	61	surrounding	surround	VERB
fbem-30048	15	62	the	the	DET
fbem-30048	15	63	development	development	NOUN
fbem-30048	15	64	of	of	ADP
fbem-30048	15	65	flutter	flutter	NOUN
fbem-30048	15	66	entertainment	entertainment	NOUN
fbem-30048	15	67	.	.	PUNCT
fbem-30048	16	1	the	the	DET
fbem-30048	16	2	purpose	purpose	NOUN
fbem-30048	16	3	of	of	ADP
fbem-30048	16	4	this	this	DET
fbem-30048	16	5	report	report	NOUN
fbem-30048	16	6	is	be	AUX
fbem-30048	16	7	to	to	PART
fbem-30048	16	8	provide	provide	VERB
fbem-30048	16	9	a	a	DET
fbem-30048	16	10	comparative	comparative	ADJ
fbem-30048	16	11	analysis	analysis	NOUN
fbem-30048	16	12	of	of	ADP
fbem-30048	16	13	flutter	flutter	NOUN
fbem-30048	16	14	entertainment	entertainment	NOUN
fbem-30048	16	15	's	's	PART
fbem-30048	16	16	business	business	NOUN
fbem-30048	16	17	strategy	strategy	NOUN
fbem-30048	16	18	.	.	PUNCT
fbem-30048	17	1	the	the	DET
fbem-30048	17	2	report	report	NOUN
fbem-30048	17	3	will	will	AUX
fbem-30048	17	4	analyse	analyse	VERB
fbem-30048	17	5	the	the	DET
fbem-30048	17	6	company	company	NOUN
fbem-30048	17	7	using	use	VERB
fbem-30048	17	8	swot	swot	NOUN
fbem-30048	17	9	,	,	PUNCT
fbem-30048	17	10	porter	porter	NOUN
fbem-30048	17	11	's	's	PART
fbem-30048	17	12	five	five	NUM
fbem-30048	17	13	forces	force	NOUN
fbem-30048	17	14	and	and	CCONJ
fbem-30048	17	15	the	the	DET
fbem-30048	17	16	two	two	NUM
fbem-30048	17	17	most	most	ADV
fbem-30048	17	18	important	important	ADJ
fbem-30048	17	19	factors	factor	NOUN
fbem-30048	17	20	of	of	ADP
fbem-30048	17	21	pestle	pestle	NOUN
fbem-30048	17	22	.	.	PUNCT
fbem-30048	18	1	in	in	ADP
fbem-30048	18	2	the	the	DET
fbem-30048	18	3	pursuit	pursuit	NOUN
fbem-30048	18	4	of	of	ADP
fbem-30048	18	5	reliability	reliability	NOUN
fbem-30048	18	6	and	and	CCONJ
fbem-30048	18	7	authenticity	authenticity	NOUN
fbem-30048	18	8	of	of	ADP
fbem-30048	18	9	the	the	DET
fbem-30048	18	10	report	report	NOUN
fbem-30048	18	11	,	,	PUNCT
fbem-30048	18	12	the	the	DET
fbem-30048	18	13	report	report	NOUN
fbem-30048	18	14	combines	combine	VERB
fbem-30048	18	15	a	a	DET
fbem-30048	18	16	variety	variety	NOUN
fbem-30048	18	17	of	of	ADP
fbem-30048	18	18	academic	academic	ADJ
fbem-30048	18	19	and	and	CCONJ
fbem-30048	18	20	official	official	ADJ
fbem-30048	18	21	sources	source	NOUN
fbem-30048	18	22	from	from	ADP
fbem-30048	18	23	the	the	DET
fbem-30048	18	24	united	united	PROPN
fbem-30048	18	25	states	states	PROPN
fbem-30048	18	26	,	,	PUNCT
fbem-30048	18	27	the	the	DET
fbem-30048	18	28	united	united	ADJ
fbem-30048	18	29	kingdom	kingdom	PROPN
fbem-30048	18	30	,	,	PUNCT
fbem-30048	18	31	and	and	CCONJ
fbem-30048	18	32	europe	europe	PROPN
fbem-30048	18	33	.	.	PUNCT
fbem-30048	19	1	combined	combine	VERB
fbem-30048	19	2	with	with	ADP
fbem-30048	19	3	the	the	DET
fbem-30048	19	4	authoritative	authoritative	ADJ
fbem-30048	19	5	data	datum	NOUN
fbem-30048	19	6	site	site	NOUN
fbem-30048	19	7	ibis	ibis	NOUN
fbem-30048	19	8	,	,	PUNCT
fbem-30048	19	9	it	it	PRON
fbem-30048	19	10	concludes	conclude	VERB
fbem-30048	19	11	that	that	SCONJ
fbem-30048	19	12	if	if	SCONJ
fbem-30048	19	13	flutter	flutter	NOUN
fbem-30048	19	14	entertainment	entertainment	NOUN
fbem-30048	19	15	wants	want	VERB
fbem-30048	19	16	to	to	PART
fbem-30048	19	17	continue	continue	VERB
fbem-30048	19	18	to	to	PART
fbem-30048	19	19	be	be	AUX
fbem-30048	19	20	a	a	DET
fbem-30048	19	21	top	top	ADJ
fbem-30048	19	22	brand	brand	NOUN
fbem-30048	19	23	in	in	ADP
fbem-30048	19	24	the	the	DET
fbem-30048	19	25	industry	industry	NOUN
fbem-30048	19	26	,	,	PUNCT
fbem-30048	19	27	it	it	PRON
fbem-30048	19	28	needs	need	VERB
fbem-30048	19	29	to	to	PART
fbem-30048	19	30	continue	continue	VERB
fbem-30048	19	31	to	to	PART
fbem-30048	19	32	focus	focus	VERB
fbem-30048	19	33	on	on	ADP
fbem-30048	19	34	strategies	strategy	NOUN
fbem-30048	19	35	such	such	ADJ
fbem-30048	19	36	as	as	ADP
fbem-30048	19	37	customer	customer	NOUN
fbem-30048	19	38	experience	experience	NOUN
fbem-30048	19	39	and	and	CCONJ
fbem-30048	19	40	sustainability	sustainability	NOUN
fbem-30048	19	41	while	while	SCONJ
fbem-30048	19	42	building	build	VERB
fbem-30048	19	43	a	a	DET
fbem-30048	19	44	successful	successful	ADJ
fbem-30048	19	45	business	business	NOUN
fbem-30048	19	46	.	.	PUNCT
fbem-30048	20	1	2	2	X
fbem-30048	20	2	.	.	X
fbem-30048	20	3	introduction	introduction	NOUN
fbem-30048	20	4	the	the	DET
fbem-30048	20	5	convenience	convenience	NOUN
fbem-30048	20	6	of	of	ADP
fbem-30048	20	7	online	online	ADJ
fbem-30048	20	8	gambling	gambling	NOUN
fbem-30048	20	9	has	have	AUX
fbem-30048	20	10	been	be	AUX
fbem-30048	20	11	a	a	DET
fbem-30048	20	12	major	major	ADJ
fbem-30048	20	13	growth	growth	NOUN
fbem-30048	20	14	factor	factor	NOUN
fbem-30048	20	15	for	for	ADP
fbem-30048	20	16	the	the	DET
fbem-30048	20	17	gaming	gaming	NOUN
fbem-30048	20	18	industry	industry	NOUN
fbem-30048	20	19	in	in	ADP
fbem-30048	20	20	recent	recent	ADJ
fbem-30048	20	21	years	year	NOUN
fbem-30048	21	1	[	[	X
fbem-30048	21	2	2	2	NUM
fbem-30048	21	3	,	,	PUNCT
fbem-30048	21	4	3	3	NUM
fbem-30048	21	5	]	]	PUNCT
fbem-30048	21	6	.	.	PUNCT
fbem-30048	22	1	the	the	DET
fbem-30048	22	2	global	global	ADJ
fbem-30048	22	3	online	online	ADJ
fbem-30048	22	4	gambling	gambling	NOUN
fbem-30048	22	5	market	market	NOUN
fbem-30048	22	6	is	be	AUX
fbem-30048	22	7	expected	expect	VERB
fbem-30048	22	8	to	to	PART
fbem-30048	22	9	reach	reach	VERB
fbem-30048	22	10	$	$	SYM
fbem-30048	22	11	65.2	65.2	NUM
fbem-30048	22	12	billion	billion	NUM
fbem-30048	22	13	by	by	ADP
fbem-30048	22	14	the	the	DET
fbem-30048	22	15	end	end	NOUN
fbem-30048	22	16	of	of	ADP
fbem-30048	22	17	2023	2023	NUM
fbem-30048	23	1	[	[	X
fbem-30048	23	2	4	4	NUM
fbem-30048	23	3	]	]	X
fbem-30048	23	4	.	.	PUNCT
fbem-30048	24	1	gambling	gambling	NOUN
fbem-30048	24	2	and	and	CCONJ
fbem-30048	24	3	betting	betting	NOUN
fbem-30048	24	4	are	be	AUX
fbem-30048	24	5	a	a	DET
fbem-30048	24	6	form	form	NOUN
fbem-30048	24	7	of	of	ADP
fbem-30048	24	8	entertainment	entertainment	NOUN
fbem-30048	24	9	that	that	PRON
fbem-30048	24	10	has	have	AUX
fbem-30048	24	11	existed	exist	VERB
fbem-30048	24	12	for	for	ADP
fbem-30048	24	13	thousands	thousand	NOUN
fbem-30048	24	14	of	of	ADP
fbem-30048	24	15	years	year	NOUN
fbem-30048	24	16	[	[	X
fbem-30048	24	17	5	5	NUM
fbem-30048	24	18	]	]	PUNCT
fbem-30048	24	19	.	.	PUNCT
fbem-30048	25	1	in	in	ADP
fbem-30048	25	2	2016	2016	NUM
fbem-30048	25	3	,	,	PUNCT
fbem-30048	25	4	flutter	flutter	NOUN
fbem-30048	25	5	entertainment	entertainment	PROPN
fbem-30048	25	6	plc	plc	PROPN
fbem-30048	25	7	was	be	AUX
fbem-30048	25	8	formally	formally	ADV
fbem-30048	25	9	established	establish	VERB
fbem-30048	25	10	through	through	ADP
fbem-30048	25	11	mergers	merger	NOUN
fbem-30048	25	12	and	and	CCONJ
fbem-30048	25	13	acquisitions	acquisition	NOUN
fbem-30048	25	14	of	of	ADP
fbem-30048	25	15	other	other	ADJ
fbem-30048	25	16	gaming	gaming	NOUN
fbem-30048	25	17	companies	company	NOUN
fbem-30048	25	18	.	.	PUNCT
fbem-30048	26	1	along	along	ADP
fbem-30048	26	2	with	with	ADP
fbem-30048	26	3	the	the	DET
fbem-30048	26	4	growth	growth	NOUN
fbem-30048	26	5	of	of	ADP
fbem-30048	26	6	the	the	DET
fbem-30048	26	7	internet	internet	NOUN
fbem-30048	26	8	and	and	CCONJ
fbem-30048	26	9	superior	superior	ADJ
fbem-30048	26	10	marketing	marketing	NOUN
fbem-30048	26	11	communication	communication	NOUN
fbem-30048	26	12	strategies	strategy	NOUN
fbem-30048	26	13	,	,	PUNCT
fbem-30048	26	14	the	the	DET
fbem-30048	26	15	company	company	NOUN
fbem-30048	26	16	has	have	AUX
fbem-30048	26	17	catapulted	catapult	VERB
fbem-30048	26	18	to	to	PART
fbem-30048	26	19	become	become	VERB
fbem-30048	26	20	a	a	DET
fbem-30048	26	21	leader	leader	NOUN
fbem-30048	26	22	in	in	ADP
fbem-30048	26	23	the	the	DET
fbem-30048	26	24	betting	bet	VERB
fbem-30048	26	25	industry	industry	NOUN
fbem-30048	26	26	.	.	PUNCT
fbem-30048	27	1	therefore	therefore	ADV
fbem-30048	27	2	,	,	PUNCT
fbem-30048	27	3	a	a	DET
fbem-30048	27	4	competitive	competitive	ADJ
fbem-30048	27	5	analysis	analysis	NOUN
fbem-30048	27	6	of	of	ADP
fbem-30048	27	7	flutter	flutter	NOUN
fbem-30048	27	8	entertainment	entertainment	NOUN
fbem-30048	27	9	is	be	AUX
fbem-30048	27	10	a	a	DET
fbem-30048	27	11	very	very	ADV
fbem-30048	27	12	important	important	ADJ
fbem-30048	27	13	topic	topic	NOUN
fbem-30048	27	14	.	.	PUNCT
fbem-30048	28	1	however	however	ADV
fbem-30048	28	2	,	,	PUNCT
fbem-30048	28	3	the	the	DET
fbem-30048	28	4	dangers	danger	NOUN
fbem-30048	28	5	of	of	ADP
fbem-30048	28	6	the	the	DET
fbem-30048	28	7	gaming	gaming	NOUN
fbem-30048	28	8	industry	industry	NOUN
fbem-30048	28	9	to	to	ADP
fbem-30048	28	10	consumers	consumer	NOUN
fbem-30048	28	11	are	be	AUX
fbem-30048	28	12	also	also	ADV
fbem-30048	28	13	an	an	DET
fbem-30048	28	14	issue	issue	NOUN
fbem-30048	28	15	that	that	PRON
fbem-30048	28	16	needs	need	VERB
fbem-30048	28	17	to	to	PART
fbem-30048	28	18	be	be	AUX
fbem-30048	28	19	taken	take	VERB
fbem-30048	28	20	seriously	seriously	ADV
fbem-30048	28	21	.	.	PUNCT
fbem-30048	29	1	on	on	ADP
fbem-30048	29	2	the	the	DET
fbem-30048	29	3	one	one	NUM
fbem-30048	29	4	hand	hand	NOUN
fbem-30048	29	5	,	,	PUNCT
fbem-30048	29	6	it	it	PRON
fbem-30048	29	7	may	may	AUX
fbem-30048	29	8	cause	cause	VERB
fbem-30048	29	9	consumers	consumer	NOUN
fbem-30048	29	10	to	to	PART
fbem-30048	29	11	develop	develop	VERB
fbem-30048	29	12	a	a	DET
fbem-30048	29	13	behavioural	behavioural	ADJ
fbem-30048	29	14	addiction	addiction	NOUN
fbem-30048	29	15	,	,	PUNCT
fbem-30048	29	16	on	on	ADP
fbem-30048	29	17	the	the	DET
fbem-30048	29	18	other	other	ADJ
fbem-30048	29	19	hand	hand	NOUN
fbem-30048	29	20	,	,	PUNCT
fbem-30048	29	21	it	it	PRON
fbem-30048	29	22	can	can	AUX
fbem-30048	29	23	lead	lead	VERB
fbem-30048	29	24	to	to	ADP
fbem-30048	29	25	mental	mental	ADJ
fbem-30048	29	26	illness	illness	NOUN
fbem-30048	29	27	,	,	PUNCT
fbem-30048	29	28	suicide	suicide	NOUN
fbem-30048	29	29	,	,	PUNCT
fbem-30048	29	30	homelessness	homelessness	NOUN
fbem-30048	29	31	,	,	PUNCT
fbem-30048	29	32	relationship	relationship	NOUN
fbem-30048	29	33	difficulties	difficulty	NOUN
fbem-30048	29	34	and	and	CCONJ
fbem-30048	29	35	crime	crime	NOUN
fbem-30048	30	1	[	[	X
fbem-30048	30	2	6	6	NUM
fbem-30048	30	3	]	]	PUNCT
fbem-30048	30	4	.	.	PUNCT
fbem-30048	31	1	the	the	DET
fbem-30048	31	2	purpose	purpose	NOUN
fbem-30048	31	3	of	of	ADP
fbem-30048	31	4	this	this	DET
fbem-30048	31	5	report	report	NOUN
fbem-30048	31	6	is	be	AUX
fbem-30048	31	7	to	to	PART
fbem-30048	31	8	provide	provide	VERB
fbem-30048	31	9	a	a	DET
fbem-30048	31	10	competitive	competitive	ADJ
fbem-30048	31	11	analysis	analysis	NOUN
fbem-30048	31	12	of	of	ADP
fbem-30048	31	13	flutter	flutter	NOUN
fbem-30048	31	14	entertainment	entertainment	NOUN
fbem-30048	31	15	.	.	PUNCT
fbem-30048	32	1	the	the	DET
fbem-30048	32	2	report	report	NOUN
fbem-30048	32	3	will	will	AUX
fbem-30048	32	4	be	be	AUX
fbem-30048	32	5	divided	divide	VERB
fbem-30048	32	6	into	into	ADP
fbem-30048	32	7	four	four	NUM
fbem-30048	32	8	parts	part	NOUN
fbem-30048	32	9	,	,	PUNCT
fbem-30048	32	10	the	the	DET
fbem-30048	32	11	first	first	ADJ
fbem-30048	32	12	part	part	NOUN
fbem-30048	32	13	will	will	AUX
fbem-30048	32	14	focus	focus	VERB
fbem-30048	32	15	on	on	ADP
fbem-30048	32	16	the	the	DET
fbem-30048	32	17	company	company	NOUN
fbem-30048	32	18	profile	profile	NOUN
fbem-30048	32	19	and	and	CCONJ
fbem-30048	32	20	status	status	NOUN
fbem-30048	32	21	of	of	ADP
fbem-30048	32	22	flutter	flutter	NOUN
fbem-30048	32	23	entertainment	entertainment	NOUN
fbem-30048	32	24	.	.	PUNCT
fbem-30048	33	1	the	the	DET
fbem-30048	33	2	second	second	ADJ
fbem-30048	33	3	part	part	NOUN
fbem-30048	33	4	will	will	AUX
fbem-30048	33	5	provide	provide	VERB
fbem-30048	33	6	a	a	DET
fbem-30048	33	7	contextual	contextual	ADJ
fbem-30048	33	8	analysis	analysis	NOUN
fbem-30048	33	9	of	of	ADP
fbem-30048	33	10	flutter	flutter	NOUN
fbem-30048	33	11	entertainment	entertainment	NOUN
fbem-30048	33	12	.	.	PUNCT
fbem-30048	34	1	in	in	ADP
fbem-30048	34	2	addition	addition	NOUN
fbem-30048	34	3	,	,	PUNCT
fbem-30048	34	4	the	the	DET
fbem-30048	34	5	report	report	NOUN
fbem-30048	34	6	will	will	AUX
fbem-30048	34	7	examine	examine	VERB
fbem-30048	34	8	flutter	flutter	NOUN
fbem-30048	34	9	entertainment	entertainment	NOUN
fbem-30048	34	10	's	's	PART
fbem-30048	34	11	existing	exist	VERB
fbem-30048	34	12	marketing	marketing	NOUN
fbem-30048	34	13	communication	communication	NOUN
fbem-30048	34	14	strategies	strategy	NOUN
fbem-30048	34	15	.	.	PUNCT
fbem-30048	35	1	finally	finally	ADV
fbem-30048	35	2	,	,	PUNCT
fbem-30048	35	3	the	the	DET
fbem-30048	35	4	report	report	NOUN
fbem-30048	35	5	will	will	AUX
fbem-30048	35	6	be	be	AUX
fbem-30048	35	7	peer	peer	NOUN
fbem-30048	35	8	analysed	analyse	VERB
fbem-30048	35	9	in	in	ADP
fbem-30048	35	10	relation	relation	NOUN
fbem-30048	35	11	to	to	ADP
fbem-30048	35	12	other	other	ADJ
fbem-30048	35	13	competitors	competitor	NOUN
fbem-30048	35	14	.	.	PUNCT
fbem-30048	36	1	2.1	2.1	NUM
fbem-30048	36	2	.	.	PUNCT
fbem-30048	36	3	company	company	NOUN
fbem-30048	36	4	profile	profile	NOUN
fbem-30048	36	5	flutter	flutter	NOUN
fbem-30048	36	6	entertainment	entertainment	PROPN
fbem-30048	36	7	plc	plc	PROPN
fbem-30048	36	8	is	be	AUX
fbem-30048	36	9	an	an	DET
fbem-30048	36	10	international	international	ADJ
fbem-30048	36	11	sports	sport	NOUN
fbem-30048	36	12	betting	bet	VERB
fbem-30048	36	13	company	company	NOUN
fbem-30048	36	14	based	base	VERB
fbem-30048	36	15	in	in	ADP
fbem-30048	36	16	ireland	ireland	NOUN
fbem-30048	36	17	.	.	PUNCT
fbem-30048	37	1	it	it	PRON
fbem-30048	37	2	is	be	AUX
fbem-30048	37	3	listed	list	VERB
fbem-30048	37	4	on	on	ADP
fbem-30048	37	5	the	the	DET
fbem-30048	37	6	london	london	PROPN
fbem-30048	37	7	stock	stock	NOUN
fbem-30048	37	8	exchange	exchange	PROPN
fbem-30048	37	9	and	and	CCONJ
fbem-30048	37	10	is	be	AUX
fbem-30048	37	11	a	a	DET
fbem-30048	37	12	constituent	constituent	NOUN
fbem-30048	37	13	of	of	ADP
fbem-30048	37	14	the	the	DET
fbem-30048	37	15	ftse	ftse	NOUN
fbem-30048	37	16	100	100	NUM
fbem-30048	38	1	[	[	X
fbem-30048	38	2	7	7	NUM
fbem-30048	38	3	]	]	PUNCT
fbem-30048	38	4	.	.	PUNCT
fbem-30048	39	1	the	the	DET
fbem-30048	39	2	company	company	NOUN
fbem-30048	39	3	operates	operate	VERB
fbem-30048	39	4	in	in	ADP
fbem-30048	39	5	more	more	ADJ
fbem-30048	39	6	than	than	ADP
fbem-30048	39	7	100	100	NUM
fbem-30048	39	8	countries	country	NOUN
fbem-30048	39	9	around	around	ADP
fbem-30048	39	10	the	the	DET
fbem-30048	39	11	world	world	NOUN
fbem-30048	39	12	,	,	PUNCT
fbem-30048	39	13	including	include	VERB
fbem-30048	39	14	brands	brand	NOUN
fbem-30048	39	15	such	such	ADJ
fbem-30048	39	16	as	as	ADP
fbem-30048	39	17	sisal	sisal	ADJ
fbem-30048	39	18	,	,	PUNCT
fbem-30048	39	19	italy	italy	PROPN
fbem-30048	39	20	's	's	PART
fbem-30048	39	21	largest	large	ADJ
fbem-30048	39	22	online	online	ADJ
fbem-30048	39	23	operator	operator	NOUN
fbem-30048	39	24	,	,	PUNCT
fbem-30048	39	25	and	and	CCONJ
fbem-30048	39	26	pokerstars	pokerstar	NOUN
fbem-30048	39	27	,	,	PUNCT
fbem-30048	39	28	the	the	DET
fbem-30048	39	29	world	world	NOUN
fbem-30048	39	30	's	's	PART
fbem-30048	39	31	largest	large	ADJ
fbem-30048	39	32	poker	poker	NOUN
fbem-30048	39	33	site	site	NOUN
fbem-30048	39	34	[	[	X
fbem-30048	39	35	1	1	NUM
fbem-30048	39	36	]	]	PUNCT
fbem-30048	39	37	.	.	PUNCT
fbem-30048	40	1	actively	actively	ADV
fbem-30048	40	2	communicating	communicate	VERB
fbem-30048	40	3	the	the	DET
fbem-30048	40	4	four	four	NUM
fbem-30048	40	5	key	key	ADJ
fbem-30048	40	6	enablers	enabler	NOUN
fbem-30048	40	7	to	to	PART
fbem-30048	40	8	ensure	ensure	VERB
fbem-30048	40	9	the	the	DET
fbem-30048	40	10	success	success	NOUN
fbem-30048	40	11	of	of	ADP
fbem-30048	40	12	the	the	DET
fbem-30048	40	13	business	business	NOUN
fbem-30048	40	14	puts	put	VERB
fbem-30048	40	15	sustainability	sustainability	NOUN
fbem-30048	40	16	at	at	ADP
fbem-30048	40	17	the	the	DET
fbem-30048	40	18	centre	centre	NOUN
fbem-30048	40	19	of	of	ADP
fbem-30048	40	20	everything	everything	PRON
fbem-30048	40	21	the	the	DET
fbem-30048	40	22	business	business	NOUN
fbem-30048	40	23	does	do	VERB
fbem-30048	40	24	,	,	PUNCT
fbem-30048	40	25	as	as	SCONJ
fbem-30048	40	26	shown	show	VERB
fbem-30048	40	27	in	in	ADP
fbem-30048	40	28	figure	figure	NOUN
fbem-30048	40	29	1	1	NUM
fbem-30048	41	1	[	[	X
fbem-30048	41	2	1	1	NUM
fbem-30048	41	3	]	]	PUNCT
fbem-30048	41	4	.	.	PUNCT
fbem-30048	42	1	48	48	NUM
fbem-30048	42	2	figure	figure	NOUN
fbem-30048	42	3	1	1	NUM
fbem-30048	42	4	.	.	X
fbem-30048	42	5	flutter	flutter	PROPN
fbem-30048	42	6	entertainment	entertainment	PROPN
fbem-30048	42	7	plc	plc	PROPN
fbem-30048	42	8	’s	’s	PART
fbem-30048	42	9	strategies	strategy	NOUN
fbem-30048	42	10	source	source	NOUN
fbem-30048	42	11	:	:	PUNCT
fbem-30048	42	12	(	(	PUNCT
fbem-30048	42	13	flutter	flutter	NOUN
fbem-30048	42	14	,	,	PUNCT
fbem-30048	42	15	2023	2023	NUM
fbem-30048	42	16	)	)	PUNCT
fbem-30048	43	1	[	[	X
fbem-30048	43	2	1	1	X
fbem-30048	43	3	]	]	PUNCT
fbem-30048	43	4	this	this	PRON
fbem-30048	43	5	has	have	AUX
fbem-30048	43	6	also	also	ADV
fbem-30048	43	7	resulted	result	VERB
fbem-30048	43	8	in	in	ADP
fbem-30048	43	9	flutter	flutter	NOUN
fbem-30048	43	10	being	be	AUX
fbem-30048	43	11	in	in	ADP
fbem-30048	43	12	a	a	DET
fbem-30048	43	13	strong	strong	ADJ
fbem-30048	43	14	financial	financial	ADJ
fbem-30048	43	15	position	position	NOUN
fbem-30048	43	16	since	since	SCONJ
fbem-30048	43	17	founded	found	VERB
fbem-30048	43	18	.	.	PUNCT
fbem-30048	44	1	with	with	ADP
fbem-30048	44	2	the	the	DET
fbem-30048	44	3	growth	growth	NOUN
fbem-30048	44	4	of	of	ADP
fbem-30048	44	5	the	the	DET
fbem-30048	44	6	internet	internet	NOUN
fbem-30048	44	7	,	,	PUNCT
fbem-30048	44	8	the	the	DET
fbem-30048	44	9	total	total	ADJ
fbem-30048	44	10	profits	profit	NOUN
fbem-30048	44	11	have	have	AUX
fbem-30048	44	12	now	now	ADV
fbem-30048	44	13	risen	rise	VERB
fbem-30048	44	14	to	to	ADP
fbem-30048	44	15	$	$	SYM
fbem-30048	44	16	9,373	9,373	NUM
fbem-30048	44	17	million	million	NUM
fbem-30048	44	18	,	,	PUNCT
fbem-30048	44	19	and	and	CCONJ
fbem-30048	44	20	figure	figure	VERB
fbem-30048	44	21	2	2	NUM
fbem-30048	44	22	shows	show	VERB
fbem-30048	44	23	the	the	DET
fbem-30048	44	24	profitability	profitability	NOUN
fbem-30048	44	25	by	by	ADP
fbem-30048	44	26	region	region	NOUN
fbem-30048	45	1	[	[	X
fbem-30048	45	2	1	1	NUM
fbem-30048	45	3	]	]	PUNCT
fbem-30048	45	4	.	.	PUNCT
fbem-30048	46	1	figure	figure	NOUN
fbem-30048	46	2	2	2	NUM
fbem-30048	46	3	.	.	PUNCT
fbem-30048	47	1	divisional	divisional	ADJ
fbem-30048	47	2	revenue	revenue	NOUN
fbem-30048	47	3	split	split	NOUN
fbem-30048	47	4	in	in	ADP
fbem-30048	47	5	2022	2022	NUM
fbem-30048	47	6	source	source	NOUN
fbem-30048	47	7	:	:	PUNCT
fbem-30048	47	8	(	(	PUNCT
fbem-30048	47	9	flutter	flutter	NOUN
fbem-30048	47	10	,	,	PUNCT
fbem-30048	47	11	2023	2023	NUM
fbem-30048	47	12	)	)	PUNCT
fbem-30048	48	1	[	[	X
fbem-30048	48	2	1	1	X
fbem-30048	48	3	]	]	PUNCT
fbem-30048	48	4	additionally	additionally	ADV
fbem-30048	48	5	,	,	PUNCT
fbem-30048	48	6	the	the	DET
fbem-30048	48	7	us	us	PROPN
fbem-30048	48	8	is	be	AUX
fbem-30048	48	9	the	the	DET
fbem-30048	48	10	largest	large	ADJ
fbem-30048	48	11	profitable	profitable	ADJ
fbem-30048	48	12	market	market	NOUN
fbem-30048	48	13	,	,	PUNCT
fbem-30048	48	14	with	with	ADP
fbem-30048	48	15	data	datum	NOUN
fbem-30048	48	16	from	from	ADP
fbem-30048	48	17	ibis	ibis	NOUN
fbem-30048	48	18	(	(	PUNCT
fbem-30048	48	19	2022	2022	NUM
fbem-30048	48	20	)	)	PUNCT
fbem-30048	48	21	showing	show	VERB
fbem-30048	48	22	flutter	flutter	NOUN
fbem-30048	48	23	as	as	ADP
fbem-30048	48	24	the	the	DET
fbem-30048	48	25	number	number	NOUN
fbem-30048	48	26	1	1	NUM
fbem-30048	48	27	competitor	competitor	NOUN
fbem-30048	48	28	in	in	ADP
fbem-30048	48	29	the	the	DET
fbem-30048	48	30	market	market	NOUN
fbem-30048	48	31	with	with	ADP
fbem-30048	48	32	$	$	SYM
fbem-30048	48	33	1.6	1.6	NUM
fbem-30048	48	34	billion	billion	NUM
fbem-30048	48	35	in	in	ADP
fbem-30048	48	36	online	online	ADJ
fbem-30048	48	37	gambling	gambling	NOUN
fbem-30048	48	38	revenue	revenue	NOUN
fbem-30048	48	39	in	in	ADP
fbem-30048	48	40	the	the	DET
fbem-30048	48	41	us	us	PROPN
fbem-30048	48	42	,	,	PUNCT
fbem-30048	48	43	accounting	account	VERB
fbem-30048	48	44	for	for	ADP
fbem-30048	48	45	15.1	15.1	NUM
fbem-30048	48	46	%	%	NOUN
fbem-30048	48	47	of	of	ADP
fbem-30048	48	48	total	total	ADJ
fbem-30048	48	49	industry	industry	NOUN
fbem-30048	48	50	revenue	revenue	NOUN
fbem-30048	48	51	[	[	X
fbem-30048	48	52	8	8	NUM
fbem-30048	48	53	]	]	PUNCT
fbem-30048	48	54	.	.	PUNCT
fbem-30048	49	1	however	however	ADV
fbem-30048	49	2	,	,	PUNCT
fbem-30048	49	3	for	for	ADP
fbem-30048	49	4	the	the	DET
fbem-30048	49	5	long	long	ADJ
fbem-30048	49	6	-	-	PUNCT
fbem-30048	49	7	term	term	NOUN
fbem-30048	49	8	positive	positive	ADJ
fbem-30048	49	9	development	development	NOUN
fbem-30048	49	10	of	of	ADP
fbem-30048	49	11	the	the	DET
fbem-30048	49	12	business	business	NOUN
fbem-30048	49	13	,	,	PUNCT
fbem-30048	49	14	it	it	PRON
fbem-30048	49	15	is	be	AUX
fbem-30048	49	16	necessary	necessary	ADJ
fbem-30048	49	17	to	to	PART
fbem-30048	49	18	conduct	conduct	VERB
fbem-30048	49	19	a	a	DET
fbem-30048	49	20	context	context	NOUN
fbem-30048	49	21	analysis	analysis	NOUN
fbem-30048	49	22	for	for	ADP
fbem-30048	49	23	several	several	ADJ
fbem-30048	49	24	factors	factor	NOUN
fbem-30048	49	25	.	.	PUNCT
fbem-30048	50	1	3	3	X
fbem-30048	50	2	.	.	X
fbem-30048	50	3	context	context	NOUN
fbem-30048	50	4	analysis	analysis	NOUN
fbem-30048	50	5	fill	fill	NOUN
fbem-30048	50	6	and	and	CCONJ
fbem-30048	50	7	turnbull	turnbull	PROPN
fbem-30048	50	8	(	(	PUNCT
fbem-30048	50	9	2016	2016	NUM
fbem-30048	50	10	)	)	PUNCT
fbem-30048	50	11	define	define	VERB
fbem-30048	50	12	context	context	NOUN
fbem-30048	50	13	analysis	analysis	NOUN
fbem-30048	50	14	as	as	ADP
fbem-30048	50	15	"	"	PUNCT
fbem-30048	50	16	the	the	DET
fbem-30048	50	17	process	process	NOUN
fbem-30048	50	18	of	of	ADP
fbem-30048	50	19	examining	examine	VERB
fbem-30048	50	20	the	the	DET
fbem-30048	50	21	internal	internal	ADJ
fbem-30048	50	22	and	and	CCONJ
fbem-30048	50	23	external	external	ADJ
fbem-30048	50	24	factors	factor	NOUN
fbem-30048	50	25	that	that	PRON
fbem-30048	50	26	influence	influence	VERB
fbem-30048	50	27	a	a	DET
fbem-30048	50	28	marketing	marketing	NOUN
fbem-30048	50	29	communication	communication	NOUN
fbem-30048	50	30	campaign	campaign	NOUN
fbem-30048	50	31	.	.	PUNCT
fbem-30048	50	32	"	"	PUNCT
fbem-30048	51	1	[	[	X
fbem-30048	51	2	9	9	NUM
fbem-30048	51	3	]	]	PUNCT
fbem-30048	51	4	it	it	PRON
fbem-30048	51	5	helps	help	VERB
fbem-30048	51	6	ensure	ensure	VERB
fbem-30048	51	7	that	that	SCONJ
fbem-30048	51	8	the	the	DET
fbem-30048	51	9	campaign	campaign	NOUN
fbem-30048	51	10	is	be	AUX
fbem-30048	51	11	aligned	align	VERB
fbem-30048	51	12	with	with	ADP
fbem-30048	51	13	the	the	DET
fbem-30048	51	14	company	company	NOUN
fbem-30048	51	15	's	's	PART
fbem-30048	51	16	overall	overall	ADJ
fbem-30048	51	17	goals	goal	NOUN
fbem-30048	51	18	and	and	CCONJ
fbem-30048	51	19	objectives	objective	NOUN
fbem-30048	51	20	and	and	CCONJ
fbem-30048	51	21	is	be	AUX
fbem-30048	51	22	relevant	relevant	ADJ
fbem-30048	51	23	to	to	ADP
fbem-30048	51	24	the	the	DET
fbem-30048	51	25	target	target	NOUN
fbem-30048	51	26	audience	audience	NOUN
fbem-30048	51	27	.	.	PUNCT
fbem-30048	52	1	context	context	NOUN
fbem-30048	52	2	analysis	analysis	NOUN
fbem-30048	52	3	can	can	AUX
fbem-30048	52	4	be	be	AUX
fbem-30048	52	5	divided	divide	VERB
fbem-30048	52	6	into	into	ADP
fbem-30048	52	7	internal	internal	ADJ
fbem-30048	52	8	analysis	analysis	NOUN
fbem-30048	52	9	and	and	CCONJ
fbem-30048	52	10	external	external	ADJ
fbem-30048	52	11	analysis	analysis	NOUN
fbem-30048	52	12	.	.	PUNCT
fbem-30048	53	1	internal	internal	ADJ
fbem-30048	53	2	analysis	analysis	NOUN
fbem-30048	53	3	involves	involve	VERB
fbem-30048	53	4	examining	examine	VERB
fbem-30048	53	5	the	the	DET
fbem-30048	53	6	company	company	NOUN
fbem-30048	53	7	’s	’s	PART
fbem-30048	53	8	brand	brand	NOUN
fbem-30048	53	9	identity	identity	NOUN
fbem-30048	53	10	,	,	PUNCT
fbem-30048	53	11	strengths	strength	NOUN
fbem-30048	53	12	and	and	CCONJ
fbem-30048	53	13	weaknesses	weakness	NOUN
fbem-30048	53	14	,	,	PUNCT
fbem-30048	53	15	and	and	CCONJ
fbem-30048	53	16	competitive	competitive	ADJ
fbem-30048	53	17	landscape	landscape	NOUN
fbem-30048	53	18	.	.	PUNCT
fbem-30048	54	1	external	external	ADJ
fbem-30048	54	2	analysis	analysis	NOUN
fbem-30048	54	3	involves	involve	VERB
fbem-30048	54	4	examining	examine	VERB
fbem-30048	54	5	the	the	DET
fbem-30048	54	6	company	company	NOUN
fbem-30048	54	7	's	's	PART
fbem-30048	54	8	market	market	NOUN
fbem-30048	54	9	environment	environment	NOUN
fbem-30048	54	10	,	,	PUNCT
fbem-30048	54	11	economic	economic	ADJ
fbem-30048	54	12	conditions	condition	NOUN
fbem-30048	54	13	,	,	PUNCT
fbem-30048	54	14	and	and	CCONJ
fbem-30048	54	15	social	social	ADJ
fbem-30048	54	16	and	and	CCONJ
fbem-30048	54	17	cultural	cultural	ADJ
fbem-30048	54	18	trends	trend	NOUN
fbem-30048	54	19	.	.	PUNCT
fbem-30048	55	1	3.1	3.1	NUM
fbem-30048	55	2	.	.	PUNCT
fbem-30048	56	1	internal	internal	ADJ
fbem-30048	56	2	analysis	analysis	NOUN
fbem-30048	56	3	according	accord	VERB
fbem-30048	56	4	to	to	ADP
fbem-30048	56	5	hill	hill	NOUN
fbem-30048	56	6	,	,	PUNCT
fbem-30048	56	7	schilling	schilling	NOUN
fbem-30048	56	8	and	and	CCONJ
fbem-30048	56	9	jones	jones	PROPN
fbem-30048	56	10	(	(	PUNCT
fbem-30048	56	11	2017	2017	NUM
fbem-30048	56	12	)	)	PUNCT
fbem-30048	57	1	,	,	PUNCT
fbem-30048	57	2	swot	swot	VERB
fbem-30048	57	3	analysis	analysis	NOUN
fbem-30048	57	4	is	be	AUX
fbem-30048	57	5	an	an	DET
fbem-30048	57	6	important	important	ADJ
fbem-30048	57	7	tool	tool	NOUN
fbem-30048	57	8	for	for	ADP
fbem-30048	57	9	strategic	strategic	ADJ
fbem-30048	57	10	planners	planner	NOUN
fbem-30048	57	11	as	as	SCONJ
fbem-30048	57	12	it	it	PRON
fbem-30048	57	13	helps	help	VERB
fbem-30048	57	14	organisations	organisation	NOUN
fbem-30048	57	15	to	to	PART
fbem-30048	57	16	identify	identify	VERB
fbem-30048	57	17	key	key	ADJ
fbem-30048	57	18	factors	factor	NOUN
fbem-30048	57	19	that	that	PRON
fbem-30048	57	20	may	may	AUX
fbem-30048	57	21	affect	affect	VERB
fbem-30048	57	22	their	their	PRON
fbem-30048	57	23	success	success	NOUN
fbem-30048	57	24	[	[	X
fbem-30048	57	25	10	10	NUM
fbem-30048	57	26	]	]	PUNCT
fbem-30048	57	27	.	.	PUNCT
fbem-30048	58	1	organisations	organisation	NOUN
fbem-30048	58	2	need	need	VERB
fbem-30048	58	3	to	to	PART
fbem-30048	58	4	recognise	recognise	VERB
fbem-30048	58	5	internal	internal	ADJ
fbem-30048	58	6	strengths	strength	NOUN
fbem-30048	58	7	(	(	PUNCT
fbem-30048	58	8	s	s	X
fbem-30048	58	9	)	)	PUNCT
fbem-30048	58	10	and	and	CCONJ
fbem-30048	58	11	mitigate	mitigate	VERB
fbem-30048	58	12	their	their	PRON
fbem-30048	58	13	weaknesses	weakness	NOUN
fbem-30048	58	14	(	(	PUNCT
fbem-30048	58	15	w	w	NOUN
fbem-30048	58	16	)	)	PUNCT
fbem-30048	58	17	to	to	PART
fbem-30048	58	18	help	help	VERB
fbem-30048	58	19	the	the	DET
fbem-30048	58	20	organisation	organisation	NOUN
fbem-30048	58	21	improve	improve	VERB
fbem-30048	58	22	its	its	PRON
fbem-30048	58	23	performance	performance	NOUN
fbem-30048	58	24	and	and	CCONJ
fbem-30048	58	25	achieve	achieve	VERB
fbem-30048	58	26	its	its	PRON
fbem-30048	58	27	goals	goal	NOUN
fbem-30048	58	28	.	.	PUNCT
fbem-30048	59	1	3.1.1	3.1.1	X
fbem-30048	59	2	.	.	PUNCT
fbem-30048	60	1	strengths	strength	NOUN
fbem-30048	60	2	flutter	flutter	VERB
fbem-30048	60	3	entertainment	entertainment	NOUN
fbem-30048	60	4	's	's	PART
fbem-30048	60	5	strength	strength	NOUN
fbem-30048	60	6	lies	lie	VERB
fbem-30048	60	7	in	in	ADP
fbem-30048	60	8	its	its	PRON
fbem-30048	60	9	portfolio	portfolio	NOUN
fbem-30048	60	10	of	of	ADP
fbem-30048	60	11	some	some	PRON
fbem-30048	60	12	of	of	ADP
fbem-30048	60	13	the	the	DET
fbem-30048	60	14	most	most	ADV
fbem-30048	60	15	recognisable	recognisable	ADJ
fbem-30048	60	16	and	and	CCONJ
fbem-30048	60	17	powerful	powerful	ADJ
fbem-30048	60	18	brands	brand	NOUN
fbem-30048	60	19	in	in	ADP
fbem-30048	60	20	the	the	DET
fbem-30048	60	21	online	online	NOUN
fbem-30048	60	22	gaming	gaming	NOUN
fbem-30048	60	23	industry	industry	NOUN
fbem-30048	60	24	,	,	PUNCT
fbem-30048	60	25	such	such	ADJ
fbem-30048	60	26	as	as	ADP
fbem-30048	60	27	fanduel	fanduel	ADJ
fbem-30048	60	28	,	,	PUNCT
fbem-30048	60	29	betfair	betfair	NOUN
fbem-30048	60	30	and	and	CCONJ
fbem-30048	60	31	paddy	paddy	NOUN
fbem-30048	60	32	power	power	NOUN
fbem-30048	60	33	,	,	PUNCT
fbem-30048	60	34	which	which	PRON
fbem-30048	60	35	have	have	VERB
fbem-30048	60	36	a	a	DET
fbem-30048	60	37	strong	strong	ADJ
fbem-30048	60	38	reputation	reputation	NOUN
fbem-30048	60	39	for	for	ADP
fbem-30048	60	40	reliability	reliability	NOUN
fbem-30048	60	41	,	,	PUNCT
fbem-30048	60	42	credibility	credibility	NOUN
fbem-30048	60	43	,	,	PUNCT
fbem-30048	60	44	and	and	CCONJ
fbem-30048	60	45	innovation	innovation	NOUN
fbem-30048	60	46	[	[	X
fbem-30048	60	47	1	1	NUM
fbem-30048	60	48	]	]	PUNCT
fbem-30048	60	49	.	.	PUNCT
fbem-30048	61	1	this	this	PRON
fbem-30048	61	2	has	have	AUX
fbem-30048	61	3	therefore	therefore	ADV
fbem-30048	61	4	resulted	result	VERB
fbem-30048	61	5	in	in	ADP
fbem-30048	61	6	the	the	DET
fbem-30048	61	7	company	company	NOUN
fbem-30048	61	8	having	have	VERB
fbem-30048	61	9	a	a	DET
fbem-30048	61	10	strong	strong	ADJ
fbem-30048	61	11	financial	financial	ADJ
fbem-30048	61	12	performance	performance	NOUN
fbem-30048	61	13	and	and	CCONJ
fbem-30048	61	14	steadily	steadily	ADV
fbem-30048	61	15	growing	grow	VERB
fbem-30048	61	16	revenues	revenue	NOUN
fbem-30048	61	17	and	and	CCONJ
fbem-30048	61	18	profits	profit	NOUN
fbem-30048	61	19	over	over	ADP
fbem-30048	61	20	the	the	DET
fbem-30048	61	21	years	year	NOUN
fbem-30048	61	22	.	.	PUNCT
fbem-30048	62	1	this	this	PRON
fbem-30048	62	2	gives	give	VERB
fbem-30048	62	3	the	the	DET
fbem-30048	62	4	company	company	NOUN
fbem-30048	62	5	the	the	DET
fbem-30048	62	6	financial	financial	ADJ
fbem-30048	62	7	strength	strength	NOUN
fbem-30048	62	8	to	to	PART
fbem-30048	62	9	invest	invest	VERB
fbem-30048	62	10	in	in	ADP
fbem-30048	62	11	new	new	ADJ
fbem-30048	62	12	growth	growth	NOUN
fbem-30048	62	13	initiatives	initiative	NOUN
fbem-30048	62	14	and	and	CCONJ
fbem-30048	62	15	weather	weather	VERB
fbem-30048	62	16	any	any	DET
fbem-30048	62	17	economic	economic	ADJ
fbem-30048	62	18	downturn	downturn	NOUN
fbem-30048	62	19	.	.	PUNCT
fbem-30048	63	1	secondly	secondly	ADV
fbem-30048	63	2	,	,	PUNCT
fbem-30048	63	3	flutter	flutter	NOUN
fbem-30048	63	4	has	have	VERB
fbem-30048	63	5	a	a	DET
fbem-30048	63	6	significant	significant	ADJ
fbem-30048	63	7	global	global	ADJ
fbem-30048	63	8	presence	presence	NOUN
fbem-30048	63	9	as	as	SCONJ
fbem-30048	63	10	it	it	PRON
fbem-30048	63	11	operates	operate	VERB
fbem-30048	63	12	in	in	ADP
fbem-30048	63	13	over	over	ADP
fbem-30048	63	14	100	100	NUM
fbem-30048	63	15	countries	country	NOUN
fbem-30048	63	16	worldwide	worldwide	ADV
fbem-30048	64	1	[	[	X
fbem-30048	64	2	1	1	NUM
fbem-30048	64	3	]	]	PUNCT
fbem-30048	64	4	.	.	PUNCT
fbem-30048	65	1	this	this	PRON
fbem-30048	65	2	enables	enable	VERB
fbem-30048	65	3	the	the	DET
fbem-30048	65	4	company	company	NOUN
fbem-30048	65	5	to	to	PART
fbem-30048	65	6	meet	meet	VERB
fbem-30048	65	7	the	the	DET
fbem-30048	65	8	needs	need	NOUN
fbem-30048	65	9	of	of	ADP
fbem-30048	65	10	a	a	DET
fbem-30048	65	11	wide	wide	ADJ
fbem-30048	65	12	range	range	NOUN
fbem-30048	65	13	of	of	ADP
fbem-30048	65	14	customers	customer	NOUN
fbem-30048	65	15	and	and	CCONJ
fbem-30048	65	16	capitalise	capitalise	VERB
fbem-30048	65	17	on	on	ADP
fbem-30048	65	18	growth	growth	NOUN
fbem-30048	65	19	opportunities	opportunity	NOUN
fbem-30048	65	20	in	in	ADP
fbem-30048	65	21	new	new	ADJ
fbem-30048	65	22	markets	market	NOUN
fbem-30048	65	23	.	.	PUNCT
fbem-30048	66	1	furthermore	furthermore	ADV
fbem-30048	66	2	,	,	PUNCT
fbem-30048	66	3	munting	munte	VERB
fbem-30048	66	4	(	(	PUNCT
fbem-30048	66	5	1996	1996	NUM
fbem-30048	66	6	)	)	PUNCT
fbem-30048	66	7	argues	argue	VERB
fbem-30048	66	8	that	that	SCONJ
fbem-30048	66	9	the	the	DET
fbem-30048	66	10	uk	uk	PROPN
fbem-30048	66	11	and	and	CCONJ
fbem-30048	66	12	the	the	DET
fbem-30048	66	13	us	us	PROPN
fbem-30048	66	14	have	have	AUX
fbem-30048	66	15	long	long	ADV
fbem-30048	66	16	been	be	AUX
fbem-30048	66	17	the	the	DET
fbem-30048	66	18	largest	large	ADJ
fbem-30048	66	19	and	and	CCONJ
fbem-30048	66	20	most	most	ADV
fbem-30048	66	21	important	important	ADJ
fbem-30048	66	22	gaming	gaming	NOUN
fbem-30048	66	23	markets	market	NOUN
fbem-30048	66	24	in	in	ADP
fbem-30048	66	25	the	the	DET
fbem-30048	66	26	world	world	NOUN
fbem-30048	67	1	[	[	X
fbem-30048	67	2	11	11	NUM
fbem-30048	67	3	]	]	PUNCT
fbem-30048	67	4	.	.	PUNCT
fbem-30048	68	1	as	as	SCONJ
fbem-30048	68	2	shown	show	VERB
fbem-30048	68	3	in	in	ADP
fbem-30048	68	4	figure	figure	NOUN
fbem-30048	68	5	3	3	NUM
fbem-30048	68	6	,	,	PUNCT
fbem-30048	68	7	the	the	DET
fbem-30048	68	8	company	company	NOUN
fbem-30048	68	9	has	have	VERB
fbem-30048	68	10	a	a	DET
fbem-30048	68	11	leading	lead	VERB
fbem-30048	68	12	position	position	NOUN
fbem-30048	68	13	in	in	ADP
fbem-30048	68	14	the	the	DET
fbem-30048	68	15	two	two	NUM
fbem-30048	68	16	most	most	ADV
fbem-30048	68	17	important	important	ADJ
fbem-30048	68	18	markets	market	NOUN
fbem-30048	68	19	,	,	PUNCT
fbem-30048	68	20	which	which	PRON
fbem-30048	68	21	gives	give	VERB
fbem-30048	68	22	the	the	DET
fbem-30048	68	23	company	company	NOUN
fbem-30048	68	24	a	a	DET
fbem-30048	68	25	strong	strong	ADJ
fbem-30048	68	26	competitive	competitive	ADJ
fbem-30048	68	27	advantage	advantage	NOUN
fbem-30048	68	28	.	.	PUNCT
fbem-30048	69	1	finally	finally	ADV
fbem-30048	69	2	,	,	PUNCT
fbem-30048	69	3	the	the	DET
fbem-30048	69	4	company	company	NOUN
fbem-30048	69	5	has	have	AUX
fbem-30048	69	6	always	always	ADV
fbem-30048	69	7	been	be	AUX
fbem-30048	69	8	dedicated	dedicate	VERB
fbem-30048	69	9	to	to	ADP
fbem-30048	69	10	innovation	innovation	NOUN
fbem-30048	69	11	,	,	PUNCT
fbem-30048	69	12	consistently	consistently	ADV
fbem-30048	69	13	creating	create	VERB
fbem-30048	69	14	new	new	ADJ
fbem-30048	69	15	goods	good	NOUN
fbem-30048	69	16	and	and	CCONJ
fbem-30048	69	17	services	service	NOUN
fbem-30048	69	18	to	to	PART
fbem-30048	69	19	satisfy	satisfy	VERB
fbem-30048	69	20	the	the	DET
fbem-30048	69	21	needs	need	NOUN
fbem-30048	69	22	of	of	ADP
fbem-30048	69	23	its	its	PRON
fbem-30048	69	24	clients	client	NOUN
fbem-30048	69	25	.	.	PUNCT
fbem-30048	70	1	for	for	ADP
fbem-30048	70	2	example	example	NOUN
fbem-30048	70	3	,	,	PUNCT
fbem-30048	70	4	the	the	DET
fbem-30048	70	5	positive	positive	ADJ
fbem-30048	70	6	impact	impact	NOUN
fbem-30048	70	7	programme	programme	NOUN
fbem-30048	70	8	always	always	ADV
fbem-30048	70	9	strives	strive	VERB
fbem-30048	70	10	to	to	PART
fbem-30048	70	11	ensure	ensure	VERB
fbem-30048	70	12	a	a	DET
fbem-30048	70	13	positive	positive	ADJ
fbem-30048	70	14	impact	impact	NOUN
fbem-30048	70	15	on	on	ADP
fbem-30048	70	16	customers	customer	NOUN
fbem-30048	70	17	,	,	PUNCT
fbem-30048	70	18	colleagues	colleague	NOUN
fbem-30048	70	19	,	,	PUNCT
fbem-30048	70	20	and	and	CCONJ
fbem-30048	70	21	the	the	DET
fbem-30048	70	22	communities	community	NOUN
fbem-30048	70	23	in	in	ADP
fbem-30048	70	24	which	which	PRON
fbem-30048	70	25	the	the	DET
fbem-30048	70	26	company	company	NOUN
fbem-30048	70	27	operates	operate	VERB
fbem-30048	70	28	(	(	PUNCT
fbem-30048	70	29	flutter	flutter	NOUN
fbem-30048	70	30	,	,	PUNCT
fbem-30048	70	31	2023	2023	NUM
fbem-30048	70	32	)	)	PUNCT
fbem-30048	70	33	.	.	PUNCT
fbem-30048	71	1	additionally	additionally	ADV
fbem-30048	71	2	,	,	PUNCT
fbem-30048	71	3	kotler	kotler	PROPN
fbem-30048	71	4	and	and	CCONJ
fbem-30048	71	5	keller	keller	PROPN
fbem-30048	71	6	(	(	PUNCT
fbem-30048	71	7	2021	2021	NUM
fbem-30048	71	8	)	)	PUNCT
fbem-30048	71	9	argue	argue	VERB
fbem-30048	71	10	that	that	SCONJ
fbem-30048	71	11	designing	design	VERB
fbem-30048	71	12	integrated	integrate	VERB
fbem-30048	71	13	marketing	marketing	NOUN
fbem-30048	71	14	in	in	ADP
fbem-30048	71	15	the	the	DET
fbem-30048	71	16	digital	digital	ADJ
fbem-30048	71	17	age	age	NOUN
fbem-30048	71	18	can	can	AUX
fbem-30048	71	19	generate	generate	VERB
fbem-30048	71	20	significant	significant	ADJ
fbem-30048	71	21	traffic	traffic	NOUN
fbem-30048	71	22	and	and	CCONJ
fbem-30048	71	23	revenue	revenue	NOUN
fbem-30048	71	24	for	for	ADP
fbem-30048	71	25	companies	company	NOUN
fbem-30048	71	26	[	[	X
fbem-30048	71	27	12	12	NUM
fbem-30048	71	28	]	]	PUNCT
fbem-30048	71	29	.	.	PUNCT
fbem-30048	72	1	the	the	DET
fbem-30048	72	2	company	company	NOUN
fbem-30048	72	3	was	be	AUX
fbem-30048	72	4	one	one	NUM
fbem-30048	72	5	of	of	ADP
fbem-30048	72	6	the	the	DET
fbem-30048	72	7	first	first	ADJ
fbem-30048	72	8	to	to	PART
fbem-30048	72	9	launch	launch	VERB
fbem-30048	72	10	a	a	DET
fbem-30048	72	11	mobile	mobile	ADJ
fbem-30048	72	12	sports	sport	NOUN
fbem-30048	72	13	betting	bet	VERB
fbem-30048	72	14	app	app	NOUN
fbem-30048	72	15	in	in	ADP
fbem-30048	72	16	the	the	DET
fbem-30048	72	17	united	united	PROPN
fbem-30048	72	18	states	states	PROPN
fbem-30048	72	19	.	.	PUNCT
fbem-30048	73	1	3.1.2	3.1.2	X
fbem-30048	73	2	.	.	PUNCT
fbem-30048	74	1	weakness	weakness	NOUN
fbem-30048	74	2	although	although	SCONJ
fbem-30048	74	3	mentioned	mention	VERB
fbem-30048	74	4	above	above	ADP
fbem-30048	74	5	flutter	flutter	NOUN
fbem-30048	74	6	entertainment	entertainment	NOUN
fbem-30048	74	7	derives	derive	VERB
fbem-30048	74	8	most	most	ADJ
fbem-30048	74	9	of	of	ADP
fbem-30048	74	10	its	its	PRON
fbem-30048	74	11	revenue	revenue	NOUN
fbem-30048	74	12	from	from	ADP
fbem-30048	74	13	the	the	DET
fbem-30048	74	14	us	us	PROPN
fbem-30048	74	15	and	and	CCONJ
fbem-30048	74	16	uk	uk	PROPN
fbem-30048	74	17	markets	market	NOUN
fbem-30048	74	18	.	.	PUNCT
fbem-30048	75	1	however	however	ADV
fbem-30048	75	2	,	,	PUNCT
fbem-30048	75	3	if	if	SCONJ
fbem-30048	75	4	these	these	DET
fbem-30048	75	5	two	two	NUM
fbem-30048	75	6	markets	market	NOUN
fbem-30048	75	7	are	be	AUX
fbem-30048	75	8	negatively	negatively	ADV
fbem-30048	75	9	impacted	impact	VERB
fbem-30048	75	10	,	,	PUNCT
fbem-30048	75	11	it	it	PRON
fbem-30048	75	12	could	could	AUX
fbem-30048	75	13	have	have	VERB
fbem-30048	75	14	a	a	DET
fbem-30048	75	15	significant	significant	ADJ
fbem-30048	75	16	impact	impact	NOUN
fbem-30048	75	17	on	on	ADP
fbem-30048	75	18	the	the	DET
fbem-30048	75	19	company	company	NOUN
fbem-30048	75	20	's	's	PART
fbem-30048	75	21	financial	financial	ADJ
fbem-30048	75	22	performance	performance	NOUN
fbem-30048	75	23	.	.	PUNCT
fbem-30048	76	1	as	as	ADP
fbem-30048	76	2	a	a	DET
fbem-30048	76	3	result	result	NOUN
fbem-30048	76	4	,	,	PUNCT
fbem-30048	76	5	the	the	DET
fbem-30048	76	6	company	company	NOUN
fbem-30048	76	7	's	's	PART
fbem-30048	76	8	earnings	earning	NOUN
fbem-30048	76	9	are	be	AUX
fbem-30048	76	10	too	too	ADV
fbem-30048	76	11	dependent	dependent	ADJ
fbem-30048	76	12	on	on	ADP
fbem-30048	76	13	a	a	DET
fbem-30048	76	14	single	single	ADJ
fbem-30048	76	15	market	market	NOUN
fbem-30048	76	16	.	.	PUNCT
fbem-30048	77	1	in	in	ADP
fbem-30048	77	2	addition	addition	NOUN
fbem-30048	77	3	,	,	PUNCT
fbem-30048	77	4	the	the	DET
fbem-30048	77	5	brand	brand	NOUN
fbem-30048	77	6	's	's	PART
fbem-30048	77	7	commitment	commitment	NOUN
fbem-30048	77	8	to	to	ADP
fbem-30048	77	9	innovation	innovation	NOUN
fbem-30048	77	10	and	and	CCONJ
fbem-30048	77	11	meeting	meet	VERB
fbem-30048	77	12	customer	customer	NOUN
fbem-30048	77	13	needs	need	NOUN
fbem-30048	77	14	comes	come	VERB
fbem-30048	77	15	at	at	ADP
fbem-30048	77	16	a	a	DET
fbem-30048	77	17	high	high	ADJ
fbem-30048	77	18	financial	financial	ADJ
fbem-30048	77	19	cost	cost	NOUN
fbem-30048	77	20	,	,	PUNCT
fbem-30048	77	21	which	which	PRON
fbem-30048	77	22	can	can	AUX
fbem-30048	77	23	affect	affect	VERB
fbem-30048	77	24	the	the	DET
fbem-30048	77	25	company	company	NOUN
fbem-30048	77	26	's	's	PART
fbem-30048	77	27	profits	profit	NOUN
fbem-30048	77	28	in	in	ADP
fbem-30048	77	29	a	a	DET
fbem-30048	77	30	short	short	ADJ
fbem-30048	77	31	period	period	NOUN
fbem-30048	77	32	of	of	ADP
fbem-30048	77	33	time	time	NOUN
fbem-30048	77	34	.	.	PUNCT
fbem-30048	78	1	therefore	therefore	ADV
fbem-30048	78	2	,	,	PUNCT
fbem-30048	78	3	flutter	flutter	NOUN
fbem-30048	78	4	must	must	AUX
fbem-30048	78	5	realise	realise	VERB
fbem-30048	78	6	these	these	DET
fbem-30048	78	7	weaknesses	weakness	NOUN
fbem-30048	78	8	and	and	CCONJ
fbem-30048	78	9	continue	continue	VERB
fbem-30048	78	10	to	to	PART
fbem-30048	78	11	invest	invest	VERB
fbem-30048	78	12	in	in	ADP
fbem-30048	78	13	its	its	PRON
fbem-30048	78	14	strengths	strength	NOUN
fbem-30048	78	15	to	to	PART
fbem-30048	78	16	maintain	maintain	VERB
fbem-30048	78	17	its	its	PRON
fbem-30048	78	18	position	position	NOUN
fbem-30048	78	19	as	as	ADP
fbem-30048	78	20	an	an	DET
fbem-30048	78	21	industry	industry	NOUN
fbem-30048	78	22	leader	leader	NOUN
fbem-30048	78	23	.	.	PUNCT
fbem-30048	79	1	3.2	3.2	NUM
fbem-30048	79	2	.	.	PUNCT
fbem-30048	80	1	market	market	NOUN
fbem-30048	80	2	analysis	analysis	NOUN
fbem-30048	80	3	the	the	DET
fbem-30048	80	4	porter	porter	NOUN
fbem-30048	80	5	's	's	PART
fbem-30048	80	6	five	five	NUM
fbem-30048	80	7	forces	force	NOUN
fbem-30048	80	8	framework	framework	NOUN
fbem-30048	80	9	is	be	AUX
fbem-30048	80	10	an	an	DET
fbem-30048	80	11	important	important	ADJ
fbem-30048	80	12	tool	tool	NOUN
fbem-30048	80	13	for	for	ADP
fbem-30048	80	14	market	market	NOUN
fbem-30048	80	15	analysis	analysis	NOUN
fbem-30048	80	16	,	,	PUNCT
fbem-30048	80	17	johnson	johnson	PROPN
fbem-30048	80	18	,	,	PUNCT
fbem-30048	80	19	scholes	schole	NOUN
fbem-30048	80	20	and	and	CCONJ
fbem-30048	80	21	whittington	whittington	PROPN
fbem-30048	80	22	(	(	PUNCT
fbem-30048	80	23	2009	2009	NUM
fbem-30048	80	24	)	)	PUNCT
fbem-30048	81	1	argue	argue	VERB
fbem-30048	81	2	that	that	SCONJ
fbem-30048	81	3	the	the	DET
fbem-30048	81	4	framework	framework	NOUN
fbem-30048	81	5	can	can	AUX
fbem-30048	81	6	help	help	VERB
fbem-30048	81	7	to	to	PART
fbem-30048	81	8	assess	assess	VERB
fbem-30048	81	9	an	an	DET
fbem-30048	81	10	organisation	organisation	NOUN
fbem-30048	81	11	's	's	PART
fbem-30048	81	12	attractiveness	attractiveness	NOUN
fbem-30048	81	13	or	or	CCONJ
fbem-30048	81	14	likelihood	likelihood	NOUN
fbem-30048	81	15	of	of	ADP
fbem-30048	81	16	profitability	profitability	NOUN
fbem-30048	81	17	[	[	X
fbem-30048	81	18	13	13	NUM
fbem-30048	81	19	]	]	PUNCT
fbem-30048	81	20	.	.	PUNCT
fbem-30048	82	1	3.2.1	3.2.1	NUM
fbem-30048	82	2	.	.	PUNCT
fbem-30048	83	1	the	the	DET
fbem-30048	83	2	threat	threat	NOUN
fbem-30048	83	3	of	of	ADP
fbem-30048	83	4	new	new	ADJ
fbem-30048	83	5	entrants	entrant	NOUN
fbem-30048	83	6	in	in	ADP
fbem-30048	83	7	the	the	DET
fbem-30048	83	8	case	case	NOUN
fbem-30048	83	9	of	of	ADP
fbem-30048	83	10	the	the	DET
fbem-30048	83	11	threat	threat	NOUN
fbem-30048	83	12	of	of	ADP
fbem-30048	83	13	new	new	ADJ
fbem-30048	83	14	entrants	entrant	NOUN
fbem-30048	83	15	,	,	PUNCT
fbem-30048	83	16	as	as	SCONJ
fbem-30048	83	17	the	the	DET
fbem-30048	83	18	industry	industry	NOUN
fbem-30048	83	19	is	be	AUX
fbem-30048	83	20	heavily	heavily	ADV
fbem-30048	83	21	regulated	regulate	VERB
fbem-30048	83	22	by	by	ADP
fbem-30048	83	23	the	the	DET
fbem-30048	83	24	policies	policy	NOUN
fbem-30048	83	25	of	of	ADP
fbem-30048	83	26	various	various	ADJ
fbem-30048	83	27	countries	country	NOUN
fbem-30048	83	28	,	,	PUNCT
fbem-30048	83	29	a	a	DET
fbem-30048	83	30	company	company	NOUN
fbem-30048	83	31	must	must	AUX
fbem-30048	83	32	obtain	obtain	VERB
fbem-30048	83	33	a	a	DET
fbem-30048	83	34	licence	licence	NOUN
fbem-30048	83	35	from	from	ADP
fbem-30048	83	36	the	the	DET
fbem-30048	83	37	state	state	NOUN
fbem-30048	83	38	to	to	PART
fbem-30048	83	39	register	register	VERB
fbem-30048	83	40	as	as	ADP
fbem-30048	83	41	a	a	DET
fbem-30048	83	42	gaming	gaming	NOUN
fbem-30048	83	43	company	company	NOUN
fbem-30048	83	44	.	.	PUNCT
fbem-30048	84	1	to	to	PART
fbem-30048	84	2	obtain	obtain	VERB
fbem-30048	84	3	such	such	DET
fbem-30048	84	4	a	a	DET
fbem-30048	84	5	licence	licence	NOUN
fbem-30048	84	6	,	,	PUNCT
fbem-30048	84	7	potential	potential	ADJ
fbem-30048	84	8	entrants	entrant	NOUN
fbem-30048	84	9	must	must	AUX
fbem-30048	84	10	face	face	VERB
fbem-30048	84	11	barriers	barrier	NOUN
fbem-30048	84	12	to	to	ADP
fbem-30048	84	13	entry	entry	NOUN
fbem-30048	84	14	in	in	ADP
fbem-30048	84	15	the	the	DET
fbem-30048	84	16	form	form	NOUN
fbem-30048	84	17	of	of	ADP
fbem-30048	84	18	security	security	NOUN
fbem-30048	84	19	measures	measure	NOUN
fbem-30048	84	20	to	to	PART
fbem-30048	84	21	be	be	AUX
fbem-30048	84	22	implemented	implement	VERB
fbem-30048	84	23	and	and	CCONJ
fbem-30048	84	24	background	background	NOUN
fbem-30048	84	25	checks	check	NOUN
fbem-30048	84	26	on	on	ADP
fbem-30048	84	27	key	key	ADJ
fbem-30048	84	28	employees	employee	NOUN
fbem-30048	84	29	of	of	ADP
fbem-30048	84	30	the	the	DET
fbem-30048	84	31	prospective	prospective	ADJ
fbem-30048	84	32	company	company	NOUN
fbem-30048	84	33	(	(	PUNCT
fbem-30048	84	34	martin	martin	PROPN
fbem-30048	84	35	,	,	PUNCT
fbem-30048	84	36	2018	2018	NUM
fbem-30048	84	37	)	)	PUNCT
fbem-30048	84	38	.	.	PUNCT
fbem-30048	85	1	flutter	flutter	NOUN
fbem-30048	85	2	is	be	AUX
fbem-30048	85	3	therefore	therefore	ADV
fbem-30048	85	4	unlikely	unlikely	ADJ
fbem-30048	85	5	to	to	PART
fbem-30048	85	6	be	be	AUX
fbem-30048	85	7	threatened	threaten	VERB
fbem-30048	85	8	by	by	ADP
fbem-30048	85	9	new	new	ADJ
fbem-30048	85	10	competitors	competitor	NOUN
fbem-30048	85	11	due	due	ADP
fbem-30048	85	12	to	to	ADP
fbem-30048	85	13	this	this	DET
fbem-30048	85	14	factor	factor	NOUN
fbem-30048	85	15	[	[	X
fbem-30048	85	16	14	14	NUM
fbem-30048	85	17	]	]	PUNCT
fbem-30048	85	18	.	.	PUNCT
fbem-30048	86	1	3.2.2	3.2.2	NUM
fbem-30048	86	2	.	.	PUNCT
fbem-30048	86	3	competitive	competitive	ADJ
fbem-30048	86	4	rivalry	rivalry	NOUN
fbem-30048	86	5	however	however	ADV
fbem-30048	86	6	,	,	PUNCT
fbem-30048	86	7	this	this	PRON
fbem-30048	86	8	does	do	AUX
fbem-30048	86	9	not	not	PART
fbem-30048	86	10	mean	mean	VERB
fbem-30048	86	11	that	that	SCONJ
fbem-30048	86	12	the	the	DET
fbem-30048	86	13	bookmaker	bookmaker	NOUN
fbem-30048	86	14	industry	industry	NOUN
fbem-30048	86	15	is	be	AUX
fbem-30048	86	16	not	not	PART
fbem-30048	86	17	a	a	DET
fbem-30048	86	18	competitive	competitive	ADJ
fbem-30048	86	19	market	market	NOUN
fbem-30048	86	20	.	.	PUNCT
fbem-30048	87	1	as	as	SCONJ
fbem-30048	87	2	shown	show	VERB
fbem-30048	87	3	in	in	ADP
fbem-30048	87	4	figure	figure	NOUN
fbem-30048	87	5	3	3	NUM
fbem-30048	87	6	,	,	PUNCT
fbem-30048	87	7	flutter	flutter	NOUN
fbem-30048	87	8	faces	face	VERB
fbem-30048	87	9	competition	competition	NOUN
fbem-30048	87	10	from	from	ADP
fbem-30048	87	11	several	several	ADJ
fbem-30048	87	12	other	other	ADJ
fbem-30048	87	13	large	large	ADJ
fbem-30048	87	14	,	,	PUNCT
fbem-30048	87	15	well	well	ADV
fbem-30048	87	16	-	-	PUNCT
fbem-30048	87	17	established	establish	VERB
fbem-30048	87	18	companies	company	NOUN
fbem-30048	87	19	.	.	PUNCT
fbem-30048	88	1	although	although	SCONJ
fbem-30048	88	2	the	the	DET
fbem-30048	88	3	company	company	NOUN
fbem-30048	88	4	holds	hold	VERB
fbem-30048	88	5	the	the	DET
fbem-30048	88	6	highest	high	ADJ
fbem-30048	88	7	market	market	NOUN
fbem-30048	88	8	share	share	NOUN
fbem-30048	88	9	,	,	PUNCT
fbem-30048	88	10	competition	competition	NOUN
fbem-30048	88	11	is	be	AUX
fbem-30048	88	12	still	still	ADV
fbem-30048	88	13	fierce	fierce	ADJ
fbem-30048	88	14	today	today	NOUN
fbem-30048	88	15	and	and	CCONJ
fbem-30048	88	16	these	these	DET
fbem-30048	88	17	competitors	competitor	NOUN
fbem-30048	88	18	may	may	AUX
fbem-30048	88	19	have	have	VERB
fbem-30048	88	20	more	more	ADJ
fbem-30048	88	21	resources	resource	NOUN
fbem-30048	88	22	or	or	CCONJ
fbem-30048	88	23	experience	experience	NOUN
fbem-30048	88	24	in	in	ADP
fbem-30048	88	25	certain	certain	ADJ
fbem-30048	88	26	markets	market	NOUN
fbem-30048	88	27	.	.	PUNCT
fbem-30048	89	1	in	in	ADP
fbem-30048	89	2	addition	addition	NOUN
fbem-30048	89	3	,	,	PUNCT
fbem-30048	89	4	it	it	PRON
fbem-30048	89	5	also	also	ADV
fbem-30048	89	6	faces	face	VERB
fbem-30048	89	7	existing	exist	VERB
fbem-30048	89	8	competitors	competitor	NOUN
fbem-30048	89	9	from	from	ADP
fbem-30048	89	10	other	other	ADJ
fbem-30048	89	11	retail	retail	ADJ
fbem-30048	89	12	shops	shop	NOUN
fbem-30048	89	13	set	set	VERB
fbem-30048	89	14	up	up	ADP
fbem-30048	89	15	around	around	ADP
fbem-30048	89	16	the	the	DET
fbem-30048	89	17	globe	globe	NOUN
fbem-30048	89	18	,	,	PUNCT
fbem-30048	89	19	in	in	ADP
fbem-30048	89	20	addition	addition	NOUN
fbem-30048	89	21	to	to	ADP
fbem-30048	89	22	several	several	ADJ
fbem-30048	89	23	rivals	rival	NOUN
fbem-30048	89	24	from	from	ADP
fbem-30048	89	25	online	online	ADJ
fbem-30048	89	26	gambling	gambling	NOUN
fbem-30048	89	27	sites	site	NOUN
fbem-30048	89	28	in	in	ADP
fbem-30048	89	29	the	the	DET
fbem-30048	89	30	united	united	PROPN
fbem-30048	89	31	states	states	PROPN
fbem-30048	89	32	.	.	PUNCT
fbem-30048	90	1	49	49	NUM
fbem-30048	90	2	figure	figure	NOUN
fbem-30048	90	3	3	3	NUM
fbem-30048	90	4	.	.	PUNCT
fbem-30048	90	5	online	online	ADJ
fbem-30048	90	6	gambling	gambling	NOUN
fbem-30048	90	7	services	service	NOUN
fbem-30048	90	8	in	in	ADP
fbem-30048	90	9	the	the	DET
fbem-30048	90	10	us	us	PROPN
fbem-30048	90	11	companies	company	NOUN
fbem-30048	90	12	and	and	CCONJ
fbem-30048	90	13	their	their	PRON
fbem-30048	90	14	maket	maket	NOUN
fbem-30048	90	15	share	share	NOUN
fbem-30048	90	16	(	(	PUNCT
fbem-30048	90	17	2022	2022	NUM
fbem-30048	90	18	)	)	PUNCT
fbem-30048	90	19	source	source	NOUN
fbem-30048	90	20	:	:	PUNCT
fbem-30048	90	21	(	(	PUNCT
fbem-30048	90	22	ibis	ibis	ADJ
fbem-30048	90	23	world	world	NOUN
fbem-30048	90	24	,	,	PUNCT
fbem-30048	90	25	2022	2022	NUM
fbem-30048	90	26	)	)	PUNCT
fbem-30048	91	1	[	[	X
fbem-30048	91	2	8	8	NUM
fbem-30048	91	3	]	]	PUNCT
fbem-30048	91	4	secondly	secondly	ADV
fbem-30048	91	5	,	,	PUNCT
fbem-30048	91	6	the	the	DET
fbem-30048	91	7	intense	intense	ADJ
fbem-30048	91	8	competition	competition	NOUN
fbem-30048	91	9	has	have	AUX
fbem-30048	91	10	also	also	ADV
fbem-30048	91	11	resulted	result	VERB
fbem-30048	91	12	in	in	ADP
fbem-30048	91	13	very	very	ADV
fbem-30048	91	14	high	high	ADJ
fbem-30048	91	15	bargaining	bargaining	NOUN
fbem-30048	91	16	power	power	NOUN
fbem-30048	91	17	for	for	ADP
fbem-30048	91	18	customers	customer	NOUN
fbem-30048	91	19	in	in	ADP
fbem-30048	91	20	the	the	DET
fbem-30048	91	21	industry	industry	NOUN
fbem-30048	91	22	as	as	SCONJ
fbem-30048	91	23	there	there	PRON
fbem-30048	91	24	are	be	VERB
fbem-30048	91	25	many	many	ADJ
fbem-30048	91	26	bookmakers	bookmaker	NOUN
fbem-30048	91	27	offering	offer	VERB
fbem-30048	91	28	very	very	ADV
fbem-30048	91	29	similar	similar	ADJ
fbem-30048	91	30	odds	odd	NOUN
fbem-30048	91	31	.	.	PUNCT
fbem-30048	92	1	with	with	ADP
fbem-30048	92	2	the	the	DET
fbem-30048	92	3	expansion	expansion	NOUN
fbem-30048	92	4	of	of	ADP
fbem-30048	92	5	internet	internet	NOUN
fbem-30048	92	6	gambling	gambling	NOUN
fbem-30048	92	7	,	,	PUNCT
fbem-30048	92	8	this	this	DET
fbem-30048	92	9	power	power	NOUN
fbem-30048	92	10	has	have	AUX
fbem-30048	92	11	been	be	AUX
fbem-30048	92	12	further	far	ADV
fbem-30048	92	13	reinforced	reinforce	VERB
fbem-30048	92	14	because	because	SCONJ
fbem-30048	92	15	potential	potential	ADJ
fbem-30048	92	16	clients	client	NOUN
fbem-30048	92	17	may	may	AUX
fbem-30048	92	18	now	now	ADV
fbem-30048	92	19	browse	browse	VERB
fbem-30048	92	20	hundreds	hundred	NOUN
fbem-30048	92	21	of	of	ADP
fbem-30048	92	22	various	various	ADJ
fbem-30048	92	23	gaming	gaming	NOUN
fbem-30048	92	24	websites	website	NOUN
fbem-30048	92	25	and	and	CCONJ
fbem-30048	92	26	choose	choose	VERB
fbem-30048	92	27	the	the	DET
fbem-30048	92	28	one	one	NOUN
fbem-30048	92	29	with	with	ADP
fbem-30048	92	30	the	the	DET
fbem-30048	92	31	greatest	great	ADJ
fbem-30048	92	32	odds	odd	NOUN
fbem-30048	92	33	.	.	PUNCT
fbem-30048	93	1	3.3	3.3	NUM
fbem-30048	93	2	.	.	PUNCT
fbem-30048	94	1	external	external	ADJ
fbem-30048	94	2	analysis	analysis	NOUN
fbem-30048	94	3	3.3.1	3.3.1	NUM
fbem-30048	94	4	.	.	PUNCT
fbem-30048	94	5	political	political	ADJ
fbem-30048	94	6	factors	factor	NOUN
fbem-30048	94	7	in	in	ADP
fbem-30048	94	8	terms	term	NOUN
fbem-30048	94	9	of	of	ADP
fbem-30048	94	10	external	external	ADJ
fbem-30048	94	11	environments	environment	NOUN
fbem-30048	94	12	,	,	PUNCT
fbem-30048	94	13	as	as	SCONJ
fbem-30048	94	14	stated	state	VERB
fbem-30048	94	15	by	by	ADP
fbem-30048	94	16	bley	bley	NOUN
fbem-30048	94	17	and	and	CCONJ
fbem-30048	94	18	eriksson	eriksson	PROPN
fbem-30048	94	19	(	(	PUNCT
fbem-30048	94	20	2022	2022	NUM
fbem-30048	94	21	)	)	PUNCT
fbem-30048	94	22	,	,	PUNCT
fbem-30048	94	23	political	political	ADJ
fbem-30048	94	24	factors	factor	NOUN
fbem-30048	94	25	in	in	ADP
fbem-30048	94	26	the	the	DET
fbem-30048	94	27	pestel	pestel	NOUN
fbem-30048	94	28	analysis	analysis	NOUN
fbem-30048	94	29	are	be	AUX
fbem-30048	94	30	arguably	arguably	ADV
fbem-30048	94	31	the	the	DET
fbem-30048	94	32	most	most	ADV
fbem-30048	94	33	influential	influential	ADJ
fbem-30048	94	34	of	of	ADP
fbem-30048	94	35	all	all	DET
fbem-30048	94	36	factors	factor	NOUN
fbem-30048	94	37	when	when	SCONJ
fbem-30048	94	38	analysing	analyse	VERB
fbem-30048	94	39	the	the	DET
fbem-30048	94	40	online	online	ADJ
fbem-30048	94	41	gambling	gambling	NOUN
fbem-30048	94	42	industry	industry	NOUN
fbem-30048	94	43	[	[	X
fbem-30048	94	44	3	3	NUM
fbem-30048	94	45	]	]	PUNCT
fbem-30048	94	46	.	.	PUNCT
fbem-30048	95	1	firstly	firstly	ADV
fbem-30048	95	2	,	,	PUNCT
fbem-30048	95	3	political	political	ADJ
fbem-30048	95	4	factors	factor	NOUN
fbem-30048	95	5	are	be	AUX
fbem-30048	95	6	complex	complex	ADJ
fbem-30048	95	7	,	,	PUNCT
fbem-30048	95	8	as	as	SCONJ
fbem-30048	95	9	flutter	flutter	NOUN
fbem-30048	95	10	is	be	AUX
fbem-30048	95	11	a	a	DET
fbem-30048	95	12	multinational	multinational	ADJ
fbem-30048	95	13	company	company	NOUN
fbem-30048	95	14	with	with	ADP
fbem-30048	95	15	operating	operate	VERB
fbem-30048	95	16	units	unit	NOUN
fbem-30048	95	17	in	in	ADP
fbem-30048	95	18	several	several	ADJ
fbem-30048	95	19	countries	country	NOUN
fbem-30048	95	20	and	and	CCONJ
fbem-30048	95	21	customers	customer	NOUN
fbem-30048	95	22	in	in	ADP
fbem-30048	95	23	even	even	ADV
fbem-30048	95	24	more	more	ADJ
fbem-30048	95	25	countries	country	NOUN
fbem-30048	95	26	.	.	PUNCT
fbem-30048	96	1	this	this	PRON
fbem-30048	96	2	therefore	therefore	ADV
fbem-30048	96	3	means	mean	VERB
fbem-30048	96	4	that	that	SCONJ
fbem-30048	96	5	flutter	flutter	NOUN
fbem-30048	96	6	is	be	AUX
fbem-30048	96	7	to	to	ADP
fbem-30048	96	8	some	some	DET
fbem-30048	96	9	extent	extent	NOUN
fbem-30048	96	10	bound	bind	VERB
fbem-30048	96	11	and	and	CCONJ
fbem-30048	96	12	regulated	regulate	VERB
fbem-30048	96	13	by	by	ADP
fbem-30048	96	14	the	the	DET
fbem-30048	96	15	local	local	ADJ
fbem-30048	96	16	government	government	NOUN
fbem-30048	96	17	in	in	ADP
fbem-30048	96	18	the	the	DET
fbem-30048	96	19	political	political	ADJ
fbem-30048	96	20	environment	environment	NOUN
fbem-30048	96	21	.	.	PUNCT
fbem-30048	97	1	for	for	ADP
fbem-30048	97	2	example	example	NOUN
fbem-30048	97	3	,	,	PUNCT
fbem-30048	97	4	new	new	ADJ
fbem-30048	97	5	regulations	regulation	NOUN
fbem-30048	97	6	set	set	VERB
fbem-30048	97	7	by	by	ADP
fbem-30048	97	8	the	the	DET
fbem-30048	97	9	uk	uk	PROPN
fbem-30048	97	10	government	government	NOUN
fbem-30048	97	11	in	in	ADP
fbem-30048	97	12	2022	2022	NUM
fbem-30048	97	13	may	may	AUX
fbem-30048	97	14	include	include	VERB
fbem-30048	97	15	staking	stake	VERB
fbem-30048	97	16	restrictions	restriction	NOUN
fbem-30048	97	17	,	,	PUNCT
fbem-30048	97	18	and	and	CCONJ
fbem-30048	97	19	deposit	deposit	NOUN
fbem-30048	97	20	restrictions	restriction	NOUN
fbem-30048	97	21	[	[	X
fbem-30048	97	22	3	3	NUM
fbem-30048	97	23	]	]	PUNCT
fbem-30048	97	24	.	.	PUNCT
fbem-30048	98	1	this	this	PRON
fbem-30048	98	2	will	will	AUX
fbem-30048	98	3	have	have	VERB
fbem-30048	98	4	a	a	DET
fbem-30048	98	5	direct	direct	ADJ
fbem-30048	98	6	impact	impact	NOUN
fbem-30048	98	7	on	on	ADP
fbem-30048	98	8	the	the	DET
fbem-30048	98	9	profitability	profitability	NOUN
fbem-30048	98	10	of	of	ADP
fbem-30048	98	11	all	all	DET
fbem-30048	98	12	companies	company	NOUN
fbem-30048	98	13	in	in	ADP
fbem-30048	98	14	the	the	DET
fbem-30048	98	15	sector	sector	NOUN
fbem-30048	98	16	.	.	PUNCT
fbem-30048	99	1	flutter	flutter	NOUN
fbem-30048	99	2	has	have	AUX
fbem-30048	99	3	imposed	impose	VERB
fbem-30048	99	4	a	a	DET
fbem-30048	99	5	£	£	SYM
fbem-30048	99	6	500	500	NUM
fbem-30048	99	7	per	per	ADP
fbem-30048	99	8	month	month	NOUN
fbem-30048	99	9	spending	spending	NOUN
fbem-30048	99	10	limit	limit	NOUN
fbem-30048	99	11	on	on	ADP
fbem-30048	99	12	people	people	NOUN
fbem-30048	99	13	under	under	ADP
fbem-30048	99	14	25	25	NUM
fbem-30048	99	15	,	,	PUNCT
fbem-30048	99	16	which	which	PRON
fbem-30048	99	17	has	have	AUX
fbem-30048	99	18	resulted	result	VERB
fbem-30048	99	19	in	in	ADP
fbem-30048	99	20	a	a	DET
fbem-30048	99	21	94	94	NUM
fbem-30048	99	22	%	%	NOUN
fbem-30048	99	23	cut	cut	NOUN
fbem-30048	99	24	in	in	ADP
fbem-30048	99	25	the	the	DET
fbem-30048	99	26	number	number	NOUN
fbem-30048	99	27	of	of	ADP
fbem-30048	99	28	high	high	ADJ
fbem-30048	99	29	-	-	PUNCT
fbem-30048	99	30	spending	spend	VERB
fbem-30048	99	31	gamblers	gambler	NOUN
fbem-30048	99	32	using	use	VERB
fbem-30048	99	33	its	its	PRON
fbem-30048	99	34	brand	brand	NOUN
fbem-30048	99	35	to	to	PART
fbem-30048	99	36	place	place	VERB
fbem-30048	99	37	bets	bet	NOUN
fbem-30048	99	38	[	[	X
fbem-30048	99	39	15	15	NUM
fbem-30048	99	40	]	]	PUNCT
fbem-30048	99	41	.	.	PUNCT
fbem-30048	100	1	however	however	ADV
fbem-30048	100	2	,	,	PUNCT
fbem-30048	100	3	based	base	VERB
fbem-30048	100	4	on	on	ADP
fbem-30048	100	5	the	the	DET
fbem-30048	100	6	company	company	NOUN
fbem-30048	100	7	's	's	PART
fbem-30048	100	8	2022	2022	NUM
fbem-30048	100	9	revenues	revenue	NOUN
fbem-30048	100	10	this	this	PRON
fbem-30048	100	11	does	do	AUX
fbem-30048	100	12	not	not	PART
fbem-30048	100	13	mean	mean	VERB
fbem-30048	100	14	that	that	SCONJ
fbem-30048	100	15	this	this	DET
fbem-30048	100	16	new	new	ADJ
fbem-30048	100	17	legislation	legislation	NOUN
fbem-30048	100	18	has	have	AUX
fbem-30048	100	19	hit	hit	VERB
fbem-30048	100	20	flutter	flutter	NOUN
fbem-30048	100	21	hard	hard	ADV
fbem-30048	100	22	.	.	PUNCT
fbem-30048	101	1	a	a	DET
fbem-30048	101	2	very	very	ADV
fbem-30048	101	3	important	important	ADJ
fbem-30048	101	4	reason	reason	NOUN
fbem-30048	101	5	for	for	ADP
fbem-30048	101	6	this	this	PRON
fbem-30048	101	7	is	be	AUX
fbem-30048	101	8	that	that	SCONJ
fbem-30048	101	9	the	the	DET
fbem-30048	101	10	brand	brand	NOUN
fbem-30048	101	11	has	have	AUX
fbem-30048	101	12	subsequently	subsequently	ADV
fbem-30048	101	13	started	start	VERB
fbem-30048	101	14	to	to	PART
fbem-30048	101	15	move	move	VERB
fbem-30048	101	16	into	into	ADP
fbem-30048	101	17	the	the	DET
fbem-30048	101	18	low	low	ADJ
fbem-30048	101	19	-	-	PUNCT
fbem-30048	101	20	spend	spend	NOUN
fbem-30048	101	21	gaming	gaming	NOUN
fbem-30048	101	22	sector	sector	NOUN
fbem-30048	101	23	.	.	PUNCT
fbem-30048	102	1	additionally	additionally	ADV
fbem-30048	102	2	,	,	PUNCT
fbem-30048	102	3	the	the	DET
fbem-30048	102	4	uk	uk	PROPN
fbem-30048	102	5	government	government	NOUN
fbem-30048	102	6	is	be	AUX
fbem-30048	102	7	currently	currently	ADV
fbem-30048	102	8	preaching	preach	VERB
fbem-30048	102	9	gambling	gambling	NOUN
fbem-30048	102	10	reform	reform	NOUN
fbem-30048	102	11	in	in	ADP
fbem-30048	102	12	the	the	DET
fbem-30048	102	13	digital	digital	ADJ
fbem-30048	102	14	age	age	NOUN
fbem-30048	102	15	[	[	X
fbem-30048	102	16	6	6	NUM
fbem-30048	102	17	]	]	PUNCT
fbem-30048	102	18	.	.	PUNCT
fbem-30048	103	1	regulation	regulation	NOUN
fbem-30048	103	2	may	may	AUX
fbem-30048	103	3	become	become	VERB
fbem-30048	103	4	stricter	strict	ADJ
fbem-30048	103	5	thus	thus	ADV
fbem-30048	103	6	negatively	negatively	ADV
fbem-30048	103	7	affecting	affect	VERB
fbem-30048	103	8	the	the	DET
fbem-30048	103	9	company	company	NOUN
fbem-30048	103	10	's	's	PART
fbem-30048	103	11	profits	profit	NOUN
fbem-30048	103	12	.	.	PUNCT
fbem-30048	104	1	however	however	ADV
fbem-30048	104	2	,	,	PUNCT
fbem-30048	104	3	thomas	thomas	PROPN
fbem-30048	104	4	,	,	PUNCT
fbem-30048	104	5	mckee	mckee	NOUN
fbem-30048	104	6	and	and	CCONJ
fbem-30048	104	7	daube	daube	PROPN
fbem-30048	104	8	(	(	PUNCT
fbem-30048	104	9	2023	2023	NUM
fbem-30048	104	10	)	)	PUNCT
fbem-30048	104	11	argue	argue	VERB
fbem-30048	104	12	that	that	SCONJ
fbem-30048	104	13	the	the	DET
fbem-30048	104	14	government	government	NOUN
fbem-30048	104	15	's	's	PART
fbem-30048	104	16	real	real	ADJ
fbem-30048	104	17	aim	aim	NOUN
fbem-30048	104	18	is	be	AUX
fbem-30048	104	19	to	to	PART
fbem-30048	104	20	collect	collect	VERB
fbem-30048	104	21	more	more	ADJ
fbem-30048	104	22	tax	tax	NOUN
fbem-30048	104	23	from	from	ADP
fbem-30048	104	24	the	the	DET
fbem-30048	104	25	industry	industry	NOUN
fbem-30048	104	26	rather	rather	ADV
fbem-30048	104	27	than	than	ADP
fbem-30048	104	28	trying	try	VERB
fbem-30048	104	29	to	to	PART
fbem-30048	104	30	crack	crack	VERB
fbem-30048	104	31	down	down	ADP
fbem-30048	104	32	on	on	ADP
fbem-30048	104	33	it	it	PRON
fbem-30048	104	34	.	.	PUNCT
fbem-30048	105	1	even	even	ADV
fbem-30048	105	2	so	so	ADV
fbem-30048	105	3	,	,	PUNCT
fbem-30048	105	4	flutter	flutter	NOUN
fbem-30048	105	5	may	may	AUX
fbem-30048	105	6	suffer	suffer	VERB
fbem-30048	105	7	from	from	ADP
fbem-30048	105	8	shrinking	shrink	VERB
fbem-30048	105	9	profits	profit	NOUN
fbem-30048	105	10	as	as	SCONJ
fbem-30048	105	11	it	it	PRON
fbem-30048	105	12	is	be	AUX
fbem-30048	105	13	forced	force	VERB
fbem-30048	105	14	to	to	PART
fbem-30048	105	15	pay	pay	VERB
fbem-30048	105	16	higher	high	ADJ
fbem-30048	105	17	taxes	taxis	NOUN
fbem-30048	106	1	[	[	X
fbem-30048	106	2	16	16	NUM
fbem-30048	106	3	]	]	PUNCT
fbem-30048	106	4	.	.	PUNCT
fbem-30048	107	1	3.3.2	3.3.2	X
fbem-30048	107	2	.	.	PUNCT
fbem-30048	108	1	technical	technical	ADJ
fbem-30048	108	2	factors	factor	NOUN
fbem-30048	108	3	the	the	DET
fbem-30048	108	4	second	second	ADJ
fbem-30048	108	5	most	most	ADV
fbem-30048	108	6	important	important	ADJ
fbem-30048	108	7	external	external	ADJ
fbem-30048	108	8	factor	factor	NOUN
fbem-30048	108	9	influencing	influence	VERB
fbem-30048	108	10	flutter	flutter	NOUN
fbem-30048	108	11	is	be	AUX
fbem-30048	108	12	technology	technology	NOUN
fbem-30048	108	13	.	.	PUNCT
fbem-30048	109	1	as	as	SCONJ
fbem-30048	109	2	perez	perez	PROPN
fbem-30048	109	3	liston	liston	PROPN
fbem-30048	109	4	(	(	PUNCT
fbem-30048	109	5	2017	2017	NUM
fbem-30048	109	6	)	)	PUNCT
fbem-30048	109	7	states	state	NOUN
fbem-30048	109	8	,	,	PUNCT
fbem-30048	109	9	the	the	DET
fbem-30048	109	10	gaming	gaming	NOUN
fbem-30048	109	11	industry	industry	NOUN
fbem-30048	109	12	and	and	CCONJ
fbem-30048	109	13	the	the	DET
fbem-30048	109	14	world	world	NOUN
fbem-30048	109	15	have	have	AUX
fbem-30048	109	16	witnessed	witness	VERB
fbem-30048	109	17	revolutionary	revolutionary	ADJ
fbem-30048	109	18	developments	development	NOUN
fbem-30048	109	19	in	in	ADP
fbem-30048	109	20	technology	technology	NOUN
fbem-30048	109	21	since	since	SCONJ
fbem-30048	109	22	the	the	DET
fbem-30048	109	23	beginning	beginning	NOUN
fbem-30048	109	24	of	of	ADP
fbem-30048	109	25	the	the	DET
fbem-30048	109	26	21st	21st	ADJ
fbem-30048	109	27	century	century	NOUN
fbem-30048	109	28	,	,	PUNCT
fbem-30048	109	29	with	with	ADP
fbem-30048	109	30	online	online	ADJ
fbem-30048	109	31	gambling	gambling	NOUN
fbem-30048	109	32	representing	represent	VERB
fbem-30048	109	33	the	the	DET
fbem-30048	109	34	biggest	big	ADJ
fbem-30048	109	35	shift	shift	NOUN
fbem-30048	109	36	in	in	ADP
fbem-30048	109	37	gambling	gambling	NOUN
fbem-30048	109	38	culture	culture	NOUN
fbem-30048	109	39	in	in	ADP
fbem-30048	109	40	the	the	DET
fbem-30048	109	41	last	last	ADJ
fbem-30048	109	42	decade	decade	NOUN
fbem-30048	109	43	[	[	X
fbem-30048	109	44	17	17	NUM
fbem-30048	109	45	]	]	PUNCT
fbem-30048	109	46	.	.	PUNCT
fbem-30048	110	1	the	the	DET
fbem-30048	110	2	development	development	NOUN
fbem-30048	110	3	of	of	ADP
fbem-30048	110	4	flutter	flutter	NOUN
fbem-30048	110	5	websites	website	NOUN
fbem-30048	110	6	has	have	AUX
fbem-30048	110	7	been	be	AUX
fbem-30048	110	8	very	very	ADV
fbem-30048	110	9	successful	successful	ADJ
fbem-30048	110	10	,	,	PUNCT
fbem-30048	110	11	especially	especially	ADV
fbem-30048	110	12	smartphone	smartphone	NOUN
fbem-30048	110	13	apps	app	NOUN
fbem-30048	110	14	.	.	PUNCT
fbem-30048	111	1	the	the	DET
fbem-30048	111	2	company	company	NOUN
fbem-30048	111	3	's	's	PART
fbem-30048	111	4	rapidly	rapidly	ADV
fbem-30048	111	5	expanding	expand	VERB
fbem-30048	111	6	online	online	ADJ
fbem-30048	111	7	business	business	NOUN
fbem-30048	111	8	generated	generate	VERB
fbem-30048	111	9	79	79	NUM
fbem-30048	111	10	%	%	NOUN
fbem-30048	111	11	of	of	ADP
fbem-30048	111	12	the	the	DET
fbem-30048	111	13	company	company	NOUN
fbem-30048	111	14	's	's	PART
fbem-30048	111	15	revenue	revenue	NOUN
fbem-30048	111	16	profit	profit	NOUN
fbem-30048	111	17	in	in	ADP
fbem-30048	111	18	2011	2011	NUM
fbem-30048	111	19	,	,	PUNCT
fbem-30048	111	20	while	while	SCONJ
fbem-30048	111	21	the	the	DET
fbem-30048	111	22	smartphone	smartphone	NOUN
fbem-30048	111	23	business	business	NOUN
fbem-30048	111	24	's	's	PART
fbem-30048	111	25	revenue	revenue	NOUN
fbem-30048	111	26	climbed	climb	VERB
fbem-30048	111	27	by	by	ADP
fbem-30048	111	28	an	an	DET
fbem-30048	111	29	astounding	astounding	ADJ
fbem-30048	111	30	255	255	NUM
fbem-30048	111	31	%	%	NOUN
fbem-30048	111	32	during	during	ADP
fbem-30048	111	33	2010	2010	NUM
fbem-30048	112	1	[	[	X
fbem-30048	112	2	14	14	NUM
fbem-30048	112	3	]	]	PUNCT
fbem-30048	112	4	.	.	PUNCT
fbem-30048	113	1	because	because	SCONJ
fbem-30048	113	2	consumers	consumer	NOUN
fbem-30048	113	3	'	'	PART
fbem-30048	113	4	time	time	NOUN
fbem-30048	113	5	is	be	AUX
fbem-30048	113	6	more	more	ADV
fbem-30048	113	7	valuable	valuable	ADJ
fbem-30048	113	8	than	than	ADP
fbem-30048	113	9	ever	ever	ADV
fbem-30048	113	10	and	and	CCONJ
fbem-30048	113	11	many	many	ADJ
fbem-30048	113	12	members	member	NOUN
fbem-30048	113	13	of	of	ADP
fbem-30048	113	14	the	the	DET
fbem-30048	113	15	"	"	PUNCT
fbem-30048	113	16	new	new	ADJ
fbem-30048	113	17	generation	generation	NOUN
fbem-30048	113	18	"	"	PUNCT
fbem-30048	113	19	of	of	ADP
fbem-30048	113	20	users	user	NOUN
fbem-30048	113	21	find	find	VERB
fbem-30048	113	22	it	it	PRON
fbem-30048	113	23	challenging	challenge	VERB
fbem-30048	113	24	to	to	PART
fbem-30048	113	25	find	find	VERB
fbem-30048	113	26	the	the	DET
fbem-30048	113	27	time	time	NOUN
fbem-30048	113	28	to	to	PART
fbem-30048	113	29	visit	visit	VERB
fbem-30048	113	30	conventional	conventional	ADJ
fbem-30048	113	31	brick	brick	NOUN
fbem-30048	113	32	-	-	PUNCT
fbem-30048	113	33	andmortar	andmortar	NOUN
fbem-30048	113	34	betting	bet	VERB
fbem-30048	113	35	shops	shop	NOUN
fbem-30048	113	36	,	,	PUNCT
fbem-30048	113	37	flutter	flutter	NOUN
fbem-30048	113	38	has	have	AUX
fbem-30048	113	39	been	be	AUX
fbem-30048	113	40	able	able	ADJ
fbem-30048	113	41	to	to	PART
fbem-30048	113	42	meet	meet	VERB
fbem-30048	113	43	the	the	DET
fbem-30048	113	44	needs	need	NOUN
fbem-30048	113	45	of	of	ADP
fbem-30048	113	46	its	its	PRON
fbem-30048	113	47	customers	customer	NOUN
fbem-30048	113	48	thanks	thank	NOUN
fbem-30048	113	49	to	to	ADP
fbem-30048	113	50	advancements	advancement	NOUN
fbem-30048	113	51	made	make	VERB
fbem-30048	113	52	to	to	ADP
fbem-30048	113	53	its	its	PRON
fbem-30048	113	54	website	website	NOUN
fbem-30048	113	55	and	and	CCONJ
fbem-30048	113	56	,	,	PUNCT
fbem-30048	113	57	more	more	ADV
fbem-30048	113	58	importantly	importantly	ADV
fbem-30048	113	59	,	,	PUNCT
fbem-30048	113	60	its	its	PRON
fbem-30048	113	61	mobile	mobile	ADJ
fbem-30048	113	62	betting	betting	NOUN
fbem-30048	113	63	features	feature	NOUN
fbem-30048	113	64	.	.	PUNCT
fbem-30048	114	1	4	4	X
fbem-30048	114	2	.	.	X
fbem-30048	114	3	marketing	marketing	NOUN
fbem-30048	114	4	communication	communication	NOUN
fbem-30048	114	5	strategy	strategy	NOUN
fbem-30048	114	6	kotler	kotler	NOUN
fbem-30048	114	7	and	and	CCONJ
fbem-30048	114	8	keller	keller	PROPN
fbem-30048	114	9	(	(	PUNCT
fbem-30048	114	10	2021	2021	NUM
fbem-30048	114	11	)	)	PUNCT
fbem-30048	114	12	define	define	VERB
fbem-30048	114	13	marketing	marketing	NOUN
fbem-30048	114	14	communication	communication	NOUN
fbem-30048	114	15	as	as	ADP
fbem-30048	114	16	the	the	DET
fbem-30048	114	17	way	way	NOUN
fbem-30048	114	18	in	in	ADP
fbem-30048	114	19	which	which	PRON
fbem-30048	114	20	organisations	organisation	NOUN
fbem-30048	114	21	attempt	attempt	VERB
fbem-30048	114	22	to	to	PART
fbem-30048	114	23	inform	inform	VERB
fbem-30048	114	24	,	,	PUNCT
fbem-30048	114	25	persuade	persuade	VERB
fbem-30048	114	26	,	,	PUNCT
fbem-30048	114	27	and	and	CCONJ
fbem-30048	114	28	remind	remind	VERB
fbem-30048	114	29	consumers	consumer	NOUN
fbem-30048	114	30	about	about	ADP
fbem-30048	114	31	the	the	DET
fbem-30048	114	32	products	product	NOUN
fbem-30048	114	33	and	and	CCONJ
fbem-30048	114	34	brands	brand	NOUN
fbem-30048	114	35	they	they	PRON
fbem-30048	114	36	sell	sell	VERB
fbem-30048	114	37	,	,	PUNCT
fbem-30048	114	38	and	and	CCONJ
fbem-30048	114	39	as	as	ADP
fbem-30048	114	40	a	a	DET
fbem-30048	114	41	means	means	NOUN
fbem-30048	114	42	by	by	ADP
fbem-30048	114	43	which	which	PRON
fbem-30048	114	44	organisations	organisation	NOUN
fbem-30048	114	45	open	open	VERB
fbem-30048	114	46	a	a	DET
fbem-30048	114	47	dialogue	dialogue	NOUN
fbem-30048	114	48	and	and	CCONJ
fbem-30048	114	49	build	build	VERB
fbem-30048	114	50	relationships	relationship	NOUN
fbem-30048	114	51	with	with	ADP
fbem-30048	114	52	consumers	consumer	NOUN
fbem-30048	114	53	,	,	PUNCT
fbem-30048	114	54	including	include	VERB
fbem-30048	114	55	advertising	advertising	NOUN
fbem-30048	114	56	,	,	PUNCT
fbem-30048	114	57	online	online	ADJ
fbem-30048	114	58	and	and	CCONJ
fbem-30048	114	59	social	social	ADJ
fbem-30048	114	60	media	medium	NOUN
fbem-30048	114	61	,	,	PUNCT
fbem-30048	114	62	mobile	mobile	ADJ
fbem-30048	114	63	communications	communication	NOUN
fbem-30048	114	64	,	,	PUNCT
fbem-30048	114	65	direct	direct	ADJ
fbem-30048	114	66	marketing	marketing	NOUN
fbem-30048	114	67	,	,	PUNCT
fbem-30048	114	68	events	event	NOUN
fbem-30048	114	69	and	and	CCONJ
fbem-30048	114	70	experiences	experience	NOUN
fbem-30048	114	71	,	,	PUNCT
fbem-30048	114	72	word	word	NOUN
fbem-30048	114	73	-	-	PUNCT
fbem-30048	114	74	of	of	ADP
fbem-30048	114	75	-	-	PUNCT
fbem-30048	114	76	mouth	mouth	NOUN
fbem-30048	114	77	,	,	PUNCT
fbem-30048	114	78	publicity	publicity	NOUN
fbem-30048	114	79	and	and	CCONJ
fbem-30048	114	80	public	public	ADJ
fbem-30048	114	81	relations	relation	NOUN
fbem-30048	114	82	,	,	PUNCT
fbem-30048	114	83	person	person	NOUN
fbem-30048	114	84	-	-	PUNCT
fbem-30048	114	85	to	to	ADP
fbem-30048	114	86	-	-	PUNCT
fbem-30048	114	87	person	person	NOUN
fbem-30048	114	88	sales	sale	NOUN
fbem-30048	114	89	,	,	PUNCT
fbem-30048	114	90	and	and	CCONJ
fbem-30048	114	91	packaging	packaging	NOUN
fbem-30048	114	92	[	[	X
fbem-30048	114	93	12	12	NUM
fbem-30048	114	94	]	]	PUNCT
fbem-30048	114	95	.	.	PUNCT
fbem-30048	115	1	daszkiewicz	daszkiewicz	NOUN
fbem-30048	115	2	and	and	CCONJ
fbem-30048	115	3	pukas	pukas	X
fbem-30048	115	4	(	(	PUNCT
fbem-30048	115	5	2016	2016	NUM
fbem-30048	115	6	)	)	PUNCT
fbem-30048	115	7	argue	argue	VERB
fbem-30048	115	8	that	that	SCONJ
fbem-30048	115	9	marketing	marketing	NOUN
fbem-30048	115	10	communications	communication	NOUN
fbem-30048	115	11	can	can	AUX
fbem-30048	115	12	combine	combine	VERB
fbem-30048	115	13	these	these	DET
fbem-30048	115	14	modes	mode	NOUN
fbem-30048	115	15	to	to	PART
fbem-30048	115	16	provide	provide	VERB
fbem-30048	115	17	clarity	clarity	NOUN
fbem-30048	115	18	,	,	PUNCT
fbem-30048	115	19	consistency	consistency	NOUN
fbem-30048	115	20	,	,	PUNCT
fbem-30048	115	21	and	and	CCONJ
fbem-30048	115	22	maximum	maximum	ADJ
fbem-30048	115	23	communication	communication	NOUN
fbem-30048	115	24	impact	impact	NOUN
fbem-30048	115	25	[	[	X
fbem-30048	115	26	18	18	NUM
fbem-30048	115	27	]	]	PUNCT
fbem-30048	115	28	.	.	PUNCT
fbem-30048	116	1	4.1	4.1	NUM
fbem-30048	116	2	.	.	PUNCT
fbem-30048	116	3	advertising	advertise	VERB
fbem-30048	116	4	firstly	firstly	ADV
fbem-30048	116	5	,	,	PUNCT
fbem-30048	116	6	flutter	flutter	NOUN
fbem-30048	116	7	entertainment	entertainment	NOUN
fbem-30048	116	8	's	's	PART
fbem-30048	116	9	television	television	NOUN
fbem-30048	116	10	adverts	advert	NOUN
fbem-30048	116	11	often	often	ADV
fbem-30048	116	12	feature	feature	VERB
fbem-30048	116	13	celebrities	celebrity	NOUN
fbem-30048	116	14	and	and	CCONJ
fbem-30048	116	15	athletes	athlete	NOUN
fbem-30048	116	16	[	[	X
fbem-30048	116	17	1	1	NUM
fbem-30048	116	18	]	]	PUNCT
fbem-30048	116	19	.	.	PUNCT
fbem-30048	117	1	as	as	SCONJ
fbem-30048	117	2	stated	state	VERB
fbem-30048	117	3	by	by	ADP
fbem-30048	117	4	kotler	kotler	PROPN
fbem-30048	117	5	and	and	CCONJ
fbem-30048	117	6	keller	keller	PROPN
fbem-30048	117	7	(	(	PUNCT
fbem-30048	117	8	2021	2021	NUM
fbem-30048	117	9	)	)	PUNCT
fbem-30048	117	10	,	,	PUNCT
fbem-30048	117	11	celebrity	celebrity	NOUN
fbem-30048	117	12	endorsements	endorsement	NOUN
fbem-30048	117	13	help	help	VERB
fbem-30048	117	14	to	to	PART
fbem-30048	117	15	draw	draw	VERB
fbem-30048	117	16	consumer	consumer	NOUN
fbem-30048	117	17	attention	attention	NOUN
fbem-30048	117	18	to	to	ADP
fbem-30048	117	19	the	the	DET
fbem-30048	117	20	brand	brand	NOUN
fbem-30048	117	21	,	,	PUNCT
fbem-30048	117	22	enhance	enhance	VERB
fbem-30048	117	23	brand	brand	NOUN
fbem-30048	117	24	awareness	awareness	NOUN
fbem-30048	117	25	and	and	CCONJ
fbem-30048	117	26	attract	attract	VERB
fbem-30048	117	27	new	new	ADJ
fbem-30048	117	28	customers	customer	NOUN
fbem-30048	117	29	[	[	X
fbem-30048	117	30	12	12	NUM
fbem-30048	117	31	]	]	PUNCT
fbem-30048	117	32	.	.	PUNCT
fbem-30048	118	1	however	however	ADV
fbem-30048	118	2	,	,	PUNCT
fbem-30048	118	3	this	this	PRON
fbem-30048	118	4	comes	come	VERB
fbem-30048	118	5	with	with	ADP
fbem-30048	118	6	some	some	DET
fbem-30048	118	7	risks	risk	NOUN
fbem-30048	118	8	as	as	ADV
fbem-30048	118	9	well	well	ADV
fbem-30048	118	10	.	.	PUNCT
fbem-30048	119	1	on	on	ADP
fbem-30048	119	2	one	one	NUM
fbem-30048	119	3	hand	hand	NOUN
fbem-30048	119	4	,	,	PUNCT
fbem-30048	119	5	celebrities	celebrity	NOUN
fbem-30048	119	6	may	may	AUX
fbem-30048	119	7	demand	demand	VERB
fbem-30048	119	8	higher	high	ADJ
fbem-30048	119	9	fees	fee	NOUN
fbem-30048	119	10	when	when	SCONJ
fbem-30048	119	11	renewing	renew	VERB
fbem-30048	119	12	their	their	PRON
fbem-30048	119	13	contracts	contract	NOUN
fbem-30048	119	14	.	.	PUNCT
fbem-30048	120	1	on	on	ADP
fbem-30048	120	2	the	the	DET
fbem-30048	120	3	other	other	ADJ
fbem-30048	120	4	hand	hand	NOUN
fbem-30048	120	5	,	,	PUNCT
fbem-30048	120	6	celebrities	celebrity	NOUN
fbem-30048	120	7	may	may	AUX
fbem-30048	120	8	be	be	AUX
fbem-30048	120	9	caught	catch	VERB
fbem-30048	120	10	up	up	ADP
fbem-30048	120	11	in	in	ADP
fbem-30048	120	12	scandals	scandal	NOUN
fbem-30048	120	13	that	that	PRON
fbem-30048	120	14	can	can	AUX
fbem-30048	120	15	have	have	VERB
fbem-30048	120	16	a	a	DET
fbem-30048	120	17	negative	negative	ADJ
fbem-30048	120	18	impact	impact	NOUN
fbem-30048	120	19	on	on	ADP
fbem-30048	120	20	the	the	DET
fbem-30048	120	21	brand	brand	NOUN
fbem-30048	120	22	.	.	PUNCT
fbem-30048	121	1	4.2	4.2	NUM
fbem-30048	121	2	.	.	PUNCT
fbem-30048	122	1	online	online	ADJ
fbem-30048	122	2	and	and	CCONJ
fbem-30048	122	3	social	social	ADJ
fbem-30048	122	4	media	medium	NOUN
fbem-30048	122	5	therefore	therefore	ADV
fbem-30048	122	6	,	,	PUNCT
fbem-30048	122	7	flutter	flutter	NOUN
fbem-30048	122	8	also	also	ADV
fbem-30048	122	9	uses	use	VERB
fbem-30048	122	10	digital	digital	ADJ
fbem-30048	122	11	advertising	advertising	NOUN
fbem-30048	122	12	to	to	PART
fbem-30048	122	13	target	target	VERB
fbem-30048	122	14	specific	specific	ADJ
fbem-30048	122	15	audiences	audience	NOUN
fbem-30048	122	16	.	.	PUNCT
fbem-30048	123	1	for	for	ADP
fbem-30048	123	2	example	example	NOUN
fbem-30048	123	3	,	,	PUNCT
fbem-30048	123	4	flutter	flutter	NOUN
fbem-30048	123	5	may	may	AUX
fbem-30048	123	6	target	target	VERB
fbem-30048	123	7	sports	sport	NOUN
fbem-30048	123	8	fans	fan	NOUN
fbem-30048	123	9	with	with	ADP
fbem-30048	123	10	adverts	advert	NOUN
fbem-30048	123	11	for	for	ADP
fbem-30048	123	12	sports	sport	NOUN
fbem-30048	123	13	betting	bet	VERB
fbem-30048	123	14	products	product	NOUN
fbem-30048	123	15	on	on	ADP
fbem-30048	123	16	social	social	ADJ
fbem-30048	123	17	media	medium	NOUN
fbem-30048	123	18	.	.	PUNCT
fbem-30048	124	1	in	in	ADP
fbem-30048	124	2	addition	addition	NOUN
fbem-30048	124	3	.	.	PUNCT
fbem-30048	125	1	flutter	flutter	NOUN
fbem-30048	125	2	also	also	ADV
fbem-30048	125	3	has	have	VERB
fbem-30048	125	4	a	a	DET
fbem-30048	125	5	robust	robust	ADJ
fbem-30048	125	6	social	social	ADJ
fbem-30048	125	7	media	medium	NOUN
fbem-30048	125	8	presence	presence	NOUN
fbem-30048	125	9	for	for	ADP
fbem-30048	125	10	sharing	share	VERB
fbem-30048	125	11	news	news	NOUN
fbem-30048	125	12	and	and	CCONJ
fbem-30048	125	13	promotions	promotion	NOUN
fbem-30048	125	14	and	and	CCONJ
fbem-30048	125	15	interacting	interact	VERB
fbem-30048	125	16	with	with	ADP
fbem-30048	125	17	customers	customer	NOUN
fbem-30048	125	18	.	.	PUNCT
fbem-30048	126	1	4.3	4.3	NUM
fbem-30048	126	2	.	.	PUNCT
fbem-30048	126	3	publicity	publicity	NOUN
fbem-30048	126	4	and	and	CCONJ
fbem-30048	126	5	public	public	ADJ
fbem-30048	126	6	relations	relation	NOUN
fbem-30048	126	7	jones	jone	NOUN
fbem-30048	126	8	,	,	PUNCT
fbem-30048	126	9	hillier	hilli	ADJ
fbem-30048	126	10	and	and	CCONJ
fbem-30048	126	11	comfort	comfort	NOUN
fbem-30048	126	12	(	(	PUNCT
fbem-30048	126	13	2009	2009	NUM
fbem-30048	126	14	)	)	PUNCT
fbem-30048	126	15	argue	argue	VERB
fbem-30048	126	16	that	that	SCONJ
fbem-30048	126	17	corporate	corporate	ADJ
fbem-30048	126	18	social	social	ADJ
fbem-30048	126	19	responsibility	responsibility	NOUN
fbem-30048	126	20	can	can	AUX
fbem-30048	126	21	improve	improve	VERB
fbem-30048	126	22	an	an	DET
fbem-30048	126	23	organisation	organisation	NOUN
fbem-30048	126	24	's	's	PART
fbem-30048	126	25	financial	financial	ADJ
fbem-30048	126	26	performance	performance	NOUN
fbem-30048	126	27	and	and	CCONJ
fbem-30048	126	28	profitability	profitability	NOUN
fbem-30048	126	29	,	,	PUNCT
fbem-30048	126	30	reduce	reduce	VERB
fbem-30048	126	31	operating	operating	NOUN
fbem-30048	126	32	costs	cost	NOUN
fbem-30048	126	33	,	,	PUNCT
fbem-30048	126	34	create	create	VERB
fbem-30048	126	35	closer	close	ADJ
fbem-30048	126	36	links	link	NOUN
fbem-30048	126	37	with	with	ADP
fbem-30048	126	38	customers	customer	NOUN
fbem-30048	126	39	and	and	CCONJ
fbem-30048	126	40	better	well	ADV
fbem-30048	126	41	understand	understand	VERB
fbem-30048	126	42	their	their	PRON
fbem-30048	126	43	needs	need	NOUN
fbem-30048	126	44	,	,	PUNCT
fbem-30048	126	45	amongst	amongst	ADP
fbem-30048	126	46	a	a	DET
fbem-30048	126	47	range	range	NOUN
fbem-30048	126	48	of	of	ADP
fbem-30048	126	49	other	other	ADJ
fbem-30048	126	50	positive	positive	ADJ
fbem-30048	126	51	impacts	impact	NOUN
fbem-30048	126	52	[	[	X
fbem-30048	126	53	19	19	NUM
fbem-30048	126	54	]	]	PUNCT
fbem-30048	126	55	.	.	PUNCT
fbem-30048	127	1	as	as	SCONJ
fbem-30048	127	2	shown	show	VERB
fbem-30048	127	3	in	in	ADP
fbem-30048	127	4	figure	figure	NOUN
fbem-30048	127	5	1	1	NUM
fbem-30048	127	6	above	above	ADV
fbem-30048	127	7	,	,	PUNCT
fbem-30048	127	8	flutter	flutter	NOUN
fbem-30048	127	9	reports	report	VERB
fbem-30048	127	10	a	a	DET
fbem-30048	127	11	wider	wide	ADJ
fbem-30048	127	12	commitment	commitment	NOUN
fbem-30048	127	13	to	to	ADP
fbem-30048	127	14	csr	csr	X
fbem-30048	127	15	by	by	ADP
fbem-30048	127	16	emphasising	emphasise	VERB
fbem-30048	127	17	customers	customer	NOUN
fbem-30048	127	18	,	,	PUNCT
fbem-30048	127	19	communities	community	NOUN
fbem-30048	127	20	,	,	PUNCT
fbem-30048	127	21	workplaces	workplace	NOUN
fbem-30048	127	22	,	,	PUNCT
fbem-30048	127	23	and	and	CCONJ
fbem-30048	127	24	strategic	strategic	ADJ
fbem-30048	127	25	plans	plan	NOUN
fbem-30048	127	26	for	for	ADP
fbem-30048	127	27	sustainability	sustainability	NOUN
fbem-30048	127	28	in	in	ADP
fbem-30048	127	29	its	its	PRON
fbem-30048	127	30	website	website	NOUN
fbem-30048	127	31	communications	communication	NOUN
fbem-30048	127	32	.	.	PUNCT
fbem-30048	128	1	this	this	PRON
fbem-30048	128	2	is	be	AUX
fbem-30048	128	3	in	in	ADP
fbem-30048	128	4	line	line	NOUN
fbem-30048	128	5	with	with	ADP
fbem-30048	128	6	jones	jone	NOUN
fbem-30048	128	7	,	,	PUNCT
fbem-30048	128	8	hillier	hilli	ADJ
fbem-30048	128	9	and	and	CCONJ
fbem-30048	128	10	comfort	comfort	NOUN
fbem-30048	128	11	’s	’s	PART
fbem-30048	128	12	(	(	PUNCT
fbem-30048	128	13	2009	2009	NUM
fbem-30048	128	14	)	)	PUNCT
fbem-30048	128	15	basic	basic	ADJ
fbem-30048	128	16	framework	framework	NOUN
fbem-30048	128	17	for	for	ADP
fbem-30048	128	18	reviewing	review	VERB
fbem-30048	128	19	csr	csr	NOUN
fbem-30048	128	20	commitments	commitment	NOUN
fbem-30048	128	21	and	and	CCONJ
fbem-30048	128	22	agendas	agenda	NOUN
fbem-30048	128	23	.	.	PUNCT
fbem-30048	129	1	as	as	ADP
fbem-30048	129	2	a	a	DET
fbem-30048	129	3	result	result	NOUN
fbem-30048	129	4	,	,	PUNCT
fbem-30048	129	5	such	such	ADJ
fbem-30048	129	6	publicity	publicity	NOUN
fbem-30048	129	7	has	have	AUX
fbem-30048	129	8	helped	help	VERB
fbem-30048	129	9	flutter	flutter	VERB
fbem-30048	129	10	to	to	PART
fbem-30048	129	11	maintain	maintain	VERB
fbem-30048	129	12	an	an	DET
fbem-30048	129	13	excellent	excellent	ADJ
fbem-30048	129	14	reputation	reputation	NOUN
fbem-30048	129	15	in	in	ADP
fbem-30048	129	16	the	the	DET
fbem-30048	129	17	long	long	ADJ
fbem-30048	129	18	term	term	NOUN
fbem-30048	130	1	[	[	X
fbem-30048	130	2	19	19	NUM
fbem-30048	130	3	]	]	PUNCT
fbem-30048	130	4	.	.	PUNCT
fbem-30048	131	1	however	however	ADV
fbem-30048	131	2	,	,	PUNCT
fbem-30048	131	3	thomas	thomas	PROPN
fbem-30048	131	4	,	,	PUNCT
fbem-30048	131	5	mckee	mckee	NOUN
fbem-30048	131	6	and	and	CCONJ
fbem-30048	131	7	daube	daube	PROPN
fbem-30048	131	8	(	(	PUNCT
fbem-30048	131	9	2023	2023	NUM
fbem-30048	131	10	)	)	PUNCT
fbem-30048	131	11	argue	argue	VERB
fbem-30048	131	12	that	that	SCONJ
fbem-30048	131	13	such	such	ADJ
fbem-30048	131	14	publicity	publicity	NOUN
fbem-30048	131	15	and	and	CCONJ
fbem-30048	131	16	public	public	ADJ
fbem-30048	131	17	relations	relation	NOUN
fbem-30048	131	18	are	be	AUX
fbem-30048	131	19	likely	likely	ADJ
fbem-30048	131	20	to	to	PART
fbem-30048	131	21	downplay	downplay	VERB
fbem-30048	131	22	the	the	DET
fbem-30048	131	23	harms	harm	NOUN
fbem-30048	131	24	of	of	ADP
fbem-30048	131	25	gambling	gambling	NOUN
fbem-30048	131	26	and	and	CCONJ
fbem-30048	131	27	even	even	ADV
fbem-30048	131	28	normalise	normalise	VERB
fbem-30048	131	29	gambling	gambling	NOUN
fbem-30048	131	30	among	among	ADP
fbem-30048	131	31	children	child	NOUN
fbem-30048	131	32	and	and	CCONJ
fbem-30048	131	33	young	young	ADJ
fbem-30048	131	34	people	people	NOUN
fbem-30048	132	1	[	[	X
fbem-30048	132	2	20	20	NUM
fbem-30048	132	3	]	]	PUNCT
fbem-30048	132	4	.	.	PUNCT
fbem-30048	133	1	despite	despite	SCONJ
fbem-30048	133	2	the	the	DET
fbem-30048	133	3	known	know	VERB
fbem-30048	133	4	harms	harm	NOUN
fbem-30048	133	5	of	of	ADP
fbem-30048	133	6	gambling	gambling	NOUN
fbem-30048	133	7	,	,	PUNCT
fbem-30048	133	8	flutter	flutter	NOUN
fbem-30048	133	9	actively	actively	ADV
fbem-30048	133	10	pays	pay	VERB
fbem-30048	133	11	taxes	taxis	NOUN
fbem-30048	133	12	to	to	ADP
fbem-30048	133	13	the	the	DET
fbem-30048	133	14	government	government	NOUN
fbem-30048	133	15	for	for	ADP
fbem-30048	133	16	research	research	NOUN
fbem-30048	133	17	,	,	PUNCT
fbem-30048	133	18	education	education	NOUN
fbem-30048	133	19	,	,	PUNCT
fbem-30048	133	20	and	and	CCONJ
fbem-30048	133	21	treatment	treatment	NOUN
fbem-30048	133	22	.	.	PUNCT
fbem-30048	134	1	in	in	ADP
fbem-30048	134	2	addition	addition	NOUN
fbem-30048	134	3	,	,	PUNCT
fbem-30048	134	4	it	it	PRON
fbem-30048	134	5	also	also	ADV
fbem-30048	134	6	provides	provide	VERB
fbem-30048	134	7	numerous	numerous	ADJ
fbem-30048	134	8	employment	employment	NOUN
fbem-30048	134	9	opportunities	opportunity	NOUN
fbem-30048	134	10	for	for	ADP
fbem-30048	134	11	society	society	NOUN
fbem-30048	134	12	.	.	PUNCT
fbem-30048	135	1	in	in	ADP
fbem-30048	135	2	particular	particular	ADJ
fbem-30048	135	3	,	,	PUNCT
fbem-30048	135	4	the	the	DET
fbem-30048	135	5	company	company	NOUN
fbem-30048	135	6	does	do	AUX
fbem-30048	135	7	not	not	PART
fbem-30048	135	8	have	have	VERB
fbem-30048	135	9	a	a	DET
fbem-30048	135	10	selfish	selfish	ADJ
fbem-30048	135	11	profit	profit	NOUN
fbem-30048	135	12	-	-	PUNCT
fbem-30048	135	13	oriented	orient	VERB
fbem-30048	135	14	approach	approach	NOUN
fbem-30048	135	15	as	as	SCONJ
fbem-30048	135	16	suggested	suggest	VERB
fbem-30048	135	17	by	by	ADP
fbem-30048	135	18	friedmann	friedmann	PROPN
fbem-30048	135	19	(	(	PUNCT
fbem-30048	135	20	2016	2016	NUM
fbem-30048	135	21	)	)	PUNCT
fbem-30048	135	22	,	,	PUNCT
fbem-30048	135	23	flutter	flutter	NOUN
fbem-30048	135	24	actively	actively	ADV
fbem-30048	135	25	fulfils	fulfil	VERB
fbem-30048	135	26	its	its	PRON
fbem-30048	135	27	corporate	corporate	ADJ
fbem-30048	135	28	social	social	ADJ
fbem-30048	135	29	responsibility	responsibility	NOUN
fbem-30048	135	30	to	to	PART
fbem-30048	135	31	give	give	VERB
fbem-30048	135	32	back	back	ADP
fbem-30048	135	33	to	to	ADP
fbem-30048	135	34	society	society	NOUN
fbem-30048	135	35	[	[	X
fbem-30048	135	36	21	21	NUM
fbem-30048	135	37	]	]	PUNCT
fbem-30048	135	38	.	.	PUNCT
fbem-30048	136	1	overall	overall	ADV
fbem-30048	136	2	,	,	PUNCT
fbem-30048	136	3	flutter	flutter	NOUN
fbem-30048	136	4	has	have	VERB
fbem-30048	136	5	a	a	DET
fbem-30048	136	6	well	well	ADV
fbem-30048	136	7	-	-	PUNCT
fbem-30048	136	8	defined	define	VERB
fbem-30048	136	9	communication	communication	NOUN
fbem-30048	136	10	strategy	strategy	NOUN
fbem-30048	136	11	that	that	PRON
fbem-30048	136	12	is	be	AUX
fbem-30048	136	13	focused	focus	VERB
fbem-30048	136	14	on	on	ADP
fbem-30048	136	15	achieving	achieve	VERB
fbem-30048	136	16	its	its	PRON
fbem-30048	136	17	business	business	NOUN
fbem-30048	136	18	objectives	objective	NOUN
fbem-30048	136	19	.	.	PUNCT
fbem-30048	137	1	9.1	9.1	NUM
fbem-30048	137	2	%	%	NOUN
fbem-30048	137	3	50	50	NUM
fbem-30048	137	4	4.4	4.4	NUM
fbem-30048	137	5	.	.	PUNCT
fbem-30048	138	1	segmentation	segmentation	NOUN
fbem-30048	138	2	kotler	kotler	PROPN
fbem-30048	138	3	and	and	CCONJ
fbem-30048	138	4	keller	keller	PROPN
fbem-30048	138	5	(	(	PUNCT
fbem-30048	138	6	2021	2021	NUM
fbem-30048	138	7	)	)	PUNCT
fbem-30048	138	8	claim	claim	VERB
fbem-30048	138	9	that	that	SCONJ
fbem-30048	138	10	segmentation	segmentation	NOUN
fbem-30048	138	11	consists	consist	VERB
fbem-30048	138	12	of	of	ADP
fbem-30048	138	13	a	a	DET
fbem-30048	138	14	group	group	NOUN
fbem-30048	138	15	of	of	ADP
fbem-30048	138	16	consumers	consumer	NOUN
fbem-30048	138	17	with	with	ADP
fbem-30048	138	18	similar	similar	ADJ
fbem-30048	138	19	needs	need	NOUN
fbem-30048	138	20	or	or	CCONJ
fbem-30048	138	21	characteristics	characteristic	NOUN
fbem-30048	138	22	[	[	X
fbem-30048	138	23	12	12	NUM
fbem-30048	138	24	]	]	PUNCT
fbem-30048	138	25	.	.	PUNCT
fbem-30048	139	1	common	common	ADJ
fbem-30048	139	2	types	type	NOUN
fbem-30048	139	3	of	of	ADP
fbem-30048	139	4	segmentation	segmentation	NOUN
fbem-30048	139	5	include	include	VERB
fbem-30048	139	6	demographic	demographic	ADJ
fbem-30048	139	7	,	,	PUNCT
fbem-30048	139	8	geographic	geographic	ADJ
fbem-30048	139	9	,	,	PUNCT
fbem-30048	139	10	behavioural	behavioural	ADJ
fbem-30048	139	11	,	,	PUNCT
fbem-30048	139	12	and	and	CCONJ
fbem-30048	139	13	psychographic	psychographic	ADJ
fbem-30048	139	14	characteristics	characteristic	NOUN
fbem-30048	139	15	.	.	PUNCT
fbem-30048	140	1	thus	thus	ADV
fbem-30048	140	2	,	,	PUNCT
fbem-30048	140	3	in	in	ADP
fbem-30048	140	4	relation	relation	NOUN
fbem-30048	140	5	to	to	ADP
fbem-30048	140	6	demographics	demographic	NOUN
fbem-30048	140	7	,	,	PUNCT
fbem-30048	140	8	and	and	CCONJ
fbem-30048	140	9	in	in	ADP
fbem-30048	140	10	response	response	NOUN
fbem-30048	140	11	to	to	ADP
fbem-30048	140	12	uk	uk	PROPN
fbem-30048	140	13	policy	policy	NOUN
fbem-30048	140	14	regulations	regulation	NOUN
fbem-30048	140	15	,	,	PUNCT
fbem-30048	140	16	flutter	flutter	NOUN
fbem-30048	140	17	categorises	categorise	VERB
fbem-30048	140	18	young	young	ADJ
fbem-30048	140	19	people	people	NOUN
fbem-30048	140	20	under	under	ADP
fbem-30048	140	21	the	the	DET
fbem-30048	140	22	age	age	NOUN
fbem-30048	140	23	of	of	ADP
fbem-30048	140	24	25	25	NUM
fbem-30048	140	25	as	as	ADP
fbem-30048	140	26	low	low	ADJ
fbem-30048	140	27	spenders	spender	NOUN
fbem-30048	140	28	by	by	ADP
fbem-30048	140	29	age	age	NOUN
fbem-30048	140	30	and	and	CCONJ
fbem-30048	140	31	restricts	restrict	VERB
fbem-30048	140	32	their	their	PRON
fbem-30048	140	33	consumption	consumption	NOUN
fbem-30048	140	34	.	.	PUNCT
fbem-30048	141	1	different	different	ADJ
fbem-30048	141	2	services	service	NOUN
fbem-30048	141	3	are	be	AUX
fbem-30048	141	4	offered	offer	VERB
fbem-30048	141	5	to	to	ADP
fbem-30048	141	6	each	each	DET
fbem-30048	141	7	group	group	NOUN
fbem-30048	141	8	by	by	ADP
fbem-30048	141	9	different	different	ADJ
fbem-30048	141	10	incomes	income	NOUN
fbem-30048	141	11	,	,	PUNCT
fbem-30048	141	12	for	for	ADP
fbem-30048	141	13	example	example	NOUN
fbem-30048	141	14	,	,	PUNCT
fbem-30048	141	15	free	free	ADJ
fbem-30048	141	16	trials	trial	NOUN
fbem-30048	141	17	or	or	CCONJ
fbem-30048	141	18	small	small	ADJ
fbem-30048	141	19	games	game	NOUN
fbem-30048	141	20	for	for	ADP
fbem-30048	141	21	low	low	ADJ
fbem-30048	141	22	-	-	PUNCT
fbem-30048	141	23	income	income	NOUN
fbem-30048	141	24	groups	group	NOUN
fbem-30048	141	25	to	to	PART
fbem-30048	141	26	attract	attract	VERB
fbem-30048	141	27	a	a	DET
fbem-30048	141	28	few	few	ADJ
fbem-30048	141	29	consumers	consumer	NOUN
fbem-30048	141	30	.	.	PUNCT
fbem-30048	142	1	classify	classify	VERB
fbem-30048	142	2	middleand	middleand	NOUN
fbem-30048	142	3	high	high	ADJ
fbem-30048	142	4	-	-	PUNCT
fbem-30048	142	5	income	income	NOUN
fbem-30048	142	6	groups	group	NOUN
fbem-30048	142	7	as	as	ADP
fbem-30048	142	8	gold	gold	NOUN
fbem-30048	142	9	,	,	PUNCT
fbem-30048	142	10	platinum	platinum	NOUN
fbem-30048	142	11	and	and	CCONJ
fbem-30048	142	12	diamond	diamond	NOUN
fbem-30048	142	13	customers	customer	NOUN
fbem-30048	142	14	and	and	CCONJ
fbem-30048	142	15	offer	offer	VERB
fbem-30048	142	16	different	different	ADJ
fbem-30048	142	17	benefits	benefit	NOUN
fbem-30048	142	18	and	and	CCONJ
fbem-30048	142	19	personalised	personalised	ADJ
fbem-30048	142	20	services	service	NOUN
fbem-30048	142	21	to	to	PART
fbem-30048	142	22	improve	improve	VERB
fbem-30048	142	23	customer	customer	NOUN
fbem-30048	142	24	experience	experience	NOUN
fbem-30048	142	25	and	and	CCONJ
fbem-30048	142	26	loyalty	loyalty	NOUN
fbem-30048	142	27	.	.	PUNCT
fbem-30048	143	1	segmenting	segment	VERB
fbem-30048	143	2	the	the	DET
fbem-30048	143	3	audience	audience	NOUN
fbem-30048	143	4	by	by	ADP
fbem-30048	143	5	region	region	NOUN
fbem-30048	143	6	into	into	ADP
fbem-30048	143	7	uk	uk	PROPN
fbem-30048	143	8	,	,	PUNCT
fbem-30048	143	9	us	we	PRON
fbem-30048	143	10	,	,	PUNCT
fbem-30048	143	11	australia	australia	PROPN
fbem-30048	143	12	,	,	PUNCT
fbem-30048	143	13	and	and	CCONJ
fbem-30048	143	14	international	international	ADJ
fbem-30048	143	15	regions	region	NOUN
fbem-30048	143	16	for	for	ADP
fbem-30048	143	17	different	different	ADJ
fbem-30048	143	18	operations	operation	NOUN
fbem-30048	144	1	[	[	X
fbem-30048	144	2	1	1	NUM
fbem-30048	144	3	]	]	PUNCT
fbem-30048	144	4	.	.	PUNCT
fbem-30048	145	1	based	base	VERB
fbem-30048	145	2	on	on	ADP
fbem-30048	145	3	psychological	psychological	ADJ
fbem-30048	145	4	characteristics	characteristic	NOUN
fbem-30048	145	5	such	such	ADJ
fbem-30048	145	6	as	as	ADP
fbem-30048	145	7	consumers	consumer	NOUN
fbem-30048	145	8	'	'	PART
fbem-30048	145	9	interests	interest	NOUN
fbem-30048	145	10	,	,	PUNCT
fbem-30048	145	11	values	value	NOUN
fbem-30048	145	12	,	,	PUNCT
fbem-30048	145	13	and	and	CCONJ
fbem-30048	145	14	lifestyles	lifestyle	NOUN
fbem-30048	145	15	,	,	PUNCT
fbem-30048	145	16	they	they	PRON
fbem-30048	145	17	are	be	AUX
fbem-30048	145	18	subdivided	subdivide	VERB
fbem-30048	145	19	into	into	ADP
fbem-30048	145	20	sports	sport	NOUN
fbem-30048	145	21	,	,	PUNCT
fbem-30048	145	22	casino	casino	NOUN
fbem-30048	145	23	games	game	NOUN
fbem-30048	145	24	,	,	PUNCT
fbem-30048	145	25	poker	poker	NOUN
fbem-30048	145	26	,	,	PUNCT
fbem-30048	145	27	lottery	lottery	NOUN
fbem-30048	145	28	,	,	PUNCT
fbem-30048	145	29	and	and	CCONJ
fbem-30048	145	30	other	other	ADJ
fbem-30048	145	31	games	game	NOUN
fbem-30048	145	32	.	.	PUNCT
fbem-30048	146	1	according	accord	VERB
fbem-30048	146	2	to	to	ADP
fbem-30048	146	3	the	the	DET
fbem-30048	146	4	behaviour	behaviour	NOUN
fbem-30048	146	5	of	of	ADP
fbem-30048	146	6	each	each	DET
fbem-30048	146	7	customer	customer	NOUN
fbem-30048	146	8	,	,	PUNCT
fbem-30048	146	9	such	such	ADJ
fbem-30048	146	10	as	as	ADP
fbem-30048	146	11	gambling	gambling	NOUN
fbem-30048	146	12	habits	habit	NOUN
fbem-30048	146	13	are	be	AUX
fbem-30048	146	14	subdivided	subdivide	VERB
fbem-30048	146	15	into	into	ADP
fbem-30048	146	16	occasional	occasional	ADJ
fbem-30048	146	17	gamblers	gambler	NOUN
fbem-30048	146	18	,	,	PUNCT
fbem-30048	146	19	frequent	frequent	ADJ
fbem-30048	146	20	gamblers	gambler	NOUN
fbem-30048	146	21	,	,	PUNCT
fbem-30048	146	22	and	and	CCONJ
fbem-30048	146	23	high	high	ADJ
fbem-30048	146	24	rollers	roller	NOUN
fbem-30048	146	25	,	,	PUNCT
fbem-30048	146	26	to	to	PART
fbem-30048	146	27	provide	provide	VERB
fbem-30048	146	28	differentiated	differentiated	ADJ
fbem-30048	146	29	services	service	NOUN
fbem-30048	146	30	for	for	ADP
fbem-30048	146	31	each	each	DET
fbem-30048	146	32	subdivided	subdivide	VERB
fbem-30048	146	33	group	group	NOUN
fbem-30048	146	34	to	to	PART
fbem-30048	146	35	meet	meet	VERB
fbem-30048	146	36	the	the	DET
fbem-30048	146	37	needs	need	NOUN
fbem-30048	146	38	of	of	ADP
fbem-30048	146	39	various	various	ADJ
fbem-30048	146	40	consumers	consumer	NOUN
fbem-30048	146	41	.	.	PUNCT
fbem-30048	147	1	4.5	4.5	NUM
fbem-30048	147	2	.	.	PUNCT
fbem-30048	148	1	targeting	target	VERB
fbem-30048	148	2	positioning	positioning	NOUN
fbem-30048	148	3	is	be	AUX
fbem-30048	148	4	the	the	DET
fbem-30048	148	5	process	process	NOUN
fbem-30048	148	6	of	of	ADP
fbem-30048	148	7	identifying	identify	VERB
fbem-30048	148	8	customers	customer	NOUN
fbem-30048	148	9	for	for	ADP
fbem-30048	148	10	whom	whom	PRON
fbem-30048	148	11	the	the	DET
fbem-30048	148	12	company	company	NOUN
fbem-30048	148	13	will	will	AUX
fbem-30048	148	14	optimise	optimise	VERB
fbem-30048	148	15	its	its	PRON
fbem-30048	148	16	offerings	offering	NOUN
fbem-30048	148	17	[	[	X
fbem-30048	148	18	12	12	NUM
fbem-30048	148	19	]	]	PUNCT
fbem-30048	148	20	.	.	PUNCT
fbem-30048	149	1	firstly	firstly	ADV
fbem-30048	149	2	,	,	PUNCT
fbem-30048	149	3	flutter	flutter	NOUN
fbem-30048	149	4	targets	target	VERB
fbem-30048	149	5	sports	sport	NOUN
fbem-30048	149	6	fans	fan	NOUN
fbem-30048	149	7	by	by	ADP
fbem-30048	149	8	sponsoring	sponsor	VERB
fbem-30048	149	9	sporting	sporting	NOUN
fbem-30048	149	10	events	event	NOUN
fbem-30048	149	11	and	and	CCONJ
fbem-30048	149	12	placing	place	VERB
fbem-30048	149	13	advertisements	advertisement	NOUN
fbem-30048	149	14	on	on	ADP
fbem-30048	149	15	sports	sport	NOUN
fbem-30048	149	16	websites	website	NOUN
fbem-30048	149	17	and	and	CCONJ
fbem-30048	149	18	apps	app	NOUN
fbem-30048	149	19	.	.	PUNCT
fbem-30048	150	1	casino	casino	NOUN
fbem-30048	150	2	players	player	NOUN
fbem-30048	150	3	are	be	AUX
fbem-30048	150	4	targeted	target	VERB
fbem-30048	150	5	by	by	ADP
fbem-30048	150	6	partnering	partner	VERB
fbem-30048	150	7	with	with	ADP
fbem-30048	150	8	casinos	casino	NOUN
fbem-30048	150	9	and	and	CCONJ
fbem-30048	150	10	offering	offer	VERB
fbem-30048	150	11	exclusive	exclusive	ADJ
fbem-30048	150	12	promotions	promotion	NOUN
fbem-30048	150	13	to	to	ADP
fbem-30048	150	14	casino	casino	NOUN
fbem-30048	150	15	players	player	NOUN
fbem-30048	150	16	.	.	PUNCT
fbem-30048	151	1	target	target	VERB
fbem-30048	151	2	high	high	ADJ
fbem-30048	151	3	rollers	roller	NOUN
fbem-30048	151	4	by	by	ADP
fbem-30048	151	5	offering	offer	VERB
fbem-30048	151	6	vip	vip	NOUN
fbem-30048	151	7	programmes	programme	NOUN
fbem-30048	151	8	and	and	CCONJ
fbem-30048	151	9	personal	personal	ADJ
fbem-30048	151	10	account	account	NOUN
fbem-30048	151	11	managers	manager	NOUN
fbem-30048	151	12	.	.	PUNCT
fbem-30048	152	1	target	target	VERB
fbem-30048	152	2	occasional	occasional	ADJ
fbem-30048	152	3	gamblers	gambler	NOUN
fbem-30048	152	4	by	by	ADP
fbem-30048	152	5	offering	offer	VERB
fbem-30048	152	6	free	free	ADJ
fbem-30048	152	7	bets	bet	NOUN
fbem-30048	152	8	and	and	CCONJ
fbem-30048	152	9	other	other	ADJ
fbem-30048	152	10	incentives	incentive	NOUN
fbem-30048	152	11	to	to	PART
fbem-30048	152	12	encourage	encourage	VERB
fbem-30048	152	13	them	they	PRON
fbem-30048	152	14	to	to	PART
fbem-30048	152	15	try	try	VERB
fbem-30048	152	16	new	new	ADJ
fbem-30048	152	17	products	product	NOUN
fbem-30048	152	18	and	and	CCONJ
fbem-30048	152	19	services	service	NOUN
fbem-30048	152	20	.	.	PUNCT
fbem-30048	153	1	finally	finally	ADV
fbem-30048	153	2	,	,	PUNCT
fbem-30048	153	3	flutter	flutter	NOUN
fbem-30048	153	4	runs	run	VERB
fbem-30048	153	5	campaigns	campaign	NOUN
fbem-30048	153	6	that	that	PRON
fbem-30048	153	7	target	target	VERB
fbem-30048	153	8	specific	specific	ADJ
fbem-30048	153	9	segments	segment	NOUN
fbem-30048	153	10	of	of	ADP
fbem-30048	153	11	its	its	PRON
fbem-30048	153	12	audience	audience	NOUN
fbem-30048	153	13	.	.	PUNCT
fbem-30048	154	1	for	for	ADP
fbem-30048	154	2	example	example	NOUN
fbem-30048	154	3	,	,	PUNCT
fbem-30048	154	4	the	the	DET
fbem-30048	154	5	company	company	NOUN
fbem-30048	154	6	may	may	AUX
fbem-30048	154	7	target	target	VERB
fbem-30048	154	8	sports	sport	NOUN
fbem-30048	154	9	fans	fan	NOUN
fbem-30048	154	10	with	with	ADP
fbem-30048	154	11	information	information	NOUN
fbem-30048	154	12	about	about	ADP
fbem-30048	154	13	its	its	PRON
fbem-30048	154	14	sports	sport	NOUN
fbem-30048	154	15	betting	bet	VERB
fbem-30048	154	16	offerings	offering	NOUN
fbem-30048	154	17	or	or	CCONJ
fbem-30048	154	18	casino	casino	NOUN
fbem-30048	154	19	players	player	NOUN
fbem-30048	154	20	with	with	ADP
fbem-30048	154	21	information	information	NOUN
fbem-30048	154	22	about	about	ADP
fbem-30048	154	23	its	its	PRON
fbem-30048	154	24	casino	casino	NOUN
fbem-30048	154	25	games	game	NOUN
fbem-30048	154	26	[	[	X
fbem-30048	154	27	1	1	NUM
fbem-30048	154	28	]	]	PUNCT
fbem-30048	154	29	.	.	PUNCT
fbem-30048	155	1	4.6	4.6	NUM
fbem-30048	155	2	.	.	PUNCT
fbem-30048	156	1	positioning	position	VERB
fbem-30048	156	2	elements	element	NOUN
fbem-30048	156	3	designing	design	VERB
fbem-30048	156	4	a	a	DET
fbem-30048	156	5	company	company	NOUN
fbem-30048	156	6	's	's	PART
fbem-30048	156	7	products	product	NOUN
fbem-30048	156	8	and	and	CCONJ
fbem-30048	156	9	brand	brand	NOUN
fbem-30048	156	10	to	to	PART
fbem-30048	156	11	hold	hold	VERB
fbem-30048	156	12	a	a	DET
fbem-30048	156	13	specific	specific	ADJ
fbem-30048	156	14	place	place	NOUN
fbem-30048	156	15	in	in	ADP
fbem-30048	156	16	the	the	DET
fbem-30048	156	17	target	target	NOUN
fbem-30048	156	18	market	market	NOUN
fbem-30048	156	19	is	be	AUX
fbem-30048	156	20	known	know	VERB
fbem-30048	156	21	as	as	ADP
fbem-30048	156	22	positioning	positioning	NOUN
fbem-30048	156	23	.	.	PUNCT
fbem-30048	157	1	the	the	DET
fbem-30048	157	2	objective	objective	NOUN
fbem-30048	157	3	is	be	AUX
fbem-30048	157	4	to	to	PART
fbem-30048	157	5	establish	establish	VERB
fbem-30048	157	6	the	the	DET
fbem-30048	157	7	brand	brand	NOUN
fbem-30048	157	8	in	in	ADP
fbem-30048	157	9	consumers	consumer	NOUN
fbem-30048	157	10	'	'	PART
fbem-30048	157	11	minds	mind	NOUN
fbem-30048	157	12	to	to	PART
fbem-30048	157	13	maximise	maximise	VERB
fbem-30048	157	14	any	any	DET
fbem-30048	157	15	potential	potential	ADJ
fbem-30048	157	16	advantages	advantage	NOUN
fbem-30048	157	17	for	for	ADP
fbem-30048	157	18	the	the	DET
fbem-30048	157	19	business	business	NOUN
fbem-30048	157	20	[	[	X
fbem-30048	157	21	12	12	NUM
fbem-30048	157	22	]	]	PUNCT
fbem-30048	157	23	.	.	PUNCT
fbem-30048	158	1	according	accord	VERB
fbem-30048	158	2	to	to	ADP
fbem-30048	158	3	flutter	flutter	NOUN
fbem-30048	158	4	(	(	PUNCT
fbem-30048	158	5	2023	2023	NUM
fbem-30048	158	6	)	)	PUNCT
fbem-30048	158	7	,	,	PUNCT
fbem-30048	158	8	the	the	DET
fbem-30048	158	9	company	company	NOUN
fbem-30048	158	10	positions	position	VERB
fbem-30048	158	11	itself	itself	PRON
fbem-30048	158	12	as	as	ADP
fbem-30048	158	13	a	a	DET
fbem-30048	158	14	provider	provider	NOUN
fbem-30048	158	15	of	of	ADP
fbem-30048	158	16	high	high	ADJ
fbem-30048	158	17	-	-	PUNCT
fbem-30048	158	18	quality	quality	NOUN
fbem-30048	158	19	,	,	PUNCT
fbem-30048	158	20	affordable	affordable	ADJ
fbem-30048	158	21	online	online	ADJ
fbem-30048	158	22	gaming	gaming	NOUN
fbem-30048	158	23	and	and	CCONJ
fbem-30048	158	24	sports	sport	NOUN
fbem-30048	158	25	betting	bet	VERB
fbem-30048	158	26	products	product	NOUN
fbem-30048	158	27	[	[	X
fbem-30048	158	28	1	1	NUM
fbem-30048	158	29	]	]	PUNCT
fbem-30048	158	30	.	.	PUNCT
fbem-30048	159	1	the	the	DET
fbem-30048	159	2	company	company	NOUN
fbem-30048	159	3	's	's	PART
fbem-30048	159	4	strong	strong	ADJ
fbem-30048	159	5	brand	brand	NOUN
fbem-30048	159	6	portfolio	portfolio	NOUN
fbem-30048	159	7	,	,	PUNCT
fbem-30048	159	8	global	global	ADJ
fbem-30048	159	9	reach	reach	NOUN
fbem-30048	159	10	and	and	CCONJ
fbem-30048	159	11	commitment	commitment	NOUN
fbem-30048	159	12	to	to	ADP
fbem-30048	159	13	innovation	innovation	NOUN
fbem-30048	159	14	justify	justify	VERB
fbem-30048	159	15	its	its	PRON
fbem-30048	159	16	high	high	ADJ
fbem-30048	159	17	pricing	pricing	NOUN
fbem-30048	159	18	.	.	PUNCT
fbem-30048	160	1	flutter	flutter	NOUN
fbem-30048	160	2	's	's	PART
fbem-30048	160	3	main	main	ADJ
fbem-30048	160	4	competitors	competitor	NOUN
fbem-30048	160	5	are	be	AUX
fbem-30048	160	6	other	other	ADJ
fbem-30048	160	7	large	large	ADJ
fbem-30048	160	8	,	,	PUNCT
fbem-30048	160	9	well	well	ADV
fbem-30048	160	10	-	-	PUNCT
fbem-30048	160	11	established	establish	VERB
fbem-30048	160	12	online	online	ADJ
fbem-30048	160	13	gaming	gaming	NOUN
fbem-30048	160	14	companies	company	NOUN
fbem-30048	160	15	such	such	ADJ
fbem-30048	160	16	as	as	ADP
fbem-30048	160	17	bet365	bet365	PROPN
fbem-30048	160	18	and	and	CCONJ
fbem-30048	160	19	william	william	PROPN
fbem-30048	160	20	hill	hill	PROPN
fbem-30048	161	1	[	[	X
fbem-30048	161	2	4	4	NUM
fbem-30048	161	3	]	]	PUNCT
fbem-30048	161	4	.	.	PUNCT
fbem-30048	162	1	these	these	DET
fbem-30048	162	2	companies	company	NOUN
fbem-30048	162	3	offer	offer	VERB
fbem-30048	162	4	similar	similar	ADJ
fbem-30048	162	5	products	product	NOUN
fbem-30048	162	6	and	and	CCONJ
fbem-30048	162	7	services	service	NOUN
fbem-30048	162	8	to	to	PART
fbem-30048	162	9	flutter	flutter	VERB
fbem-30048	162	10	but	but	CCONJ
fbem-30048	162	11	may	may	AUX
fbem-30048	162	12	have	have	VERB
fbem-30048	162	13	slightly	slightly	ADV
fbem-30048	162	14	different	different	ADJ
fbem-30048	162	15	price	price	NOUN
fbem-30048	162	16	positioning	positioning	NOUN
fbem-30048	162	17	.	.	PUNCT
fbem-30048	163	1	figure	figure	NOUN
fbem-30048	163	2	4	4	NUM
fbem-30048	163	3	gathers	gather	VERB
fbem-30048	163	4	information	information	NOUN
fbem-30048	163	5	on	on	ADP
fbem-30048	163	6	each	each	DET
fbem-30048	163	7	competitor	competitor	NOUN
fbem-30048	163	8	and	and	CCONJ
fbem-30048	163	9	draws	draw	VERB
fbem-30048	163	10	it	it	PRON
fbem-30048	163	11	in	in	ADP
fbem-30048	163	12	conjunction	conjunction	NOUN
fbem-30048	163	13	with	with	ADP
fbem-30048	163	14	the	the	DET
fbem-30048	163	15	researcher	researcher	NOUN
fbem-30048	163	16	's	's	PART
fbem-30048	163	17	understanding	understanding	NOUN
fbem-30048	163	18	of	of	ADP
fbem-30048	163	19	the	the	DET
fbem-30048	163	20	online	online	ADJ
fbem-30048	163	21	gambling	gambling	NOUN
fbem-30048	163	22	market	market	NOUN
fbem-30048	163	23	.	.	PUNCT
fbem-30048	164	1	additionally	additionally	ADV
fbem-30048	164	2	,	,	PUNCT
fbem-30048	164	3	flutter	flutter	NOUN
fbem-30048	164	4	faces	face	VERB
fbem-30048	164	5	competition	competition	NOUN
fbem-30048	164	6	from	from	ADP
fbem-30048	164	7	smaller	small	ADJ
fbem-30048	164	8	,	,	PUNCT
fbem-30048	164	9	less	less	ADV
fbem-30048	164	10	recognisable	recognisable	ADJ
fbem-30048	164	11	online	online	ADJ
fbem-30048	164	12	gambling	gambling	NOUN
fbem-30048	164	13	companies	company	NOUN
fbem-30048	164	14	such	such	ADJ
fbem-30048	164	15	as	as	ADP
fbem-30048	164	16	888	888	NUM
fbem-30048	164	17	holdings	holding	NOUN
fbem-30048	164	18	and	and	CCONJ
fbem-30048	164	19	kindred	kindre	VERB
fbem-30048	164	20	group	group	NOUN
fbem-30048	164	21	.	.	PUNCT
fbem-30048	165	1	these	these	DET
fbem-30048	165	2	companies	company	NOUN
fbem-30048	165	3	may	may	AUX
fbem-30048	165	4	be	be	AUX
fbem-30048	165	5	less	less	ADV
fbem-30048	165	6	expensive	expensive	ADJ
fbem-30048	165	7	than	than	ADP
fbem-30048	165	8	flutter	flutter	NOUN
fbem-30048	165	9	,	,	PUNCT
fbem-30048	165	10	but	but	CCONJ
fbem-30048	165	11	they	they	PRON
fbem-30048	165	12	may	may	AUX
fbem-30048	165	13	not	not	PART
fbem-30048	165	14	have	have	VERB
fbem-30048	165	15	the	the	DET
fbem-30048	165	16	same	same	ADJ
fbem-30048	165	17	brand	brand	NOUN
fbem-30048	165	18	recognition	recognition	NOUN
fbem-30048	165	19	or	or	CCONJ
fbem-30048	165	20	global	global	ADJ
fbem-30048	165	21	reach	reach	NOUN
fbem-30048	165	22	.	.	PUNCT
fbem-30048	166	1	figure	figure	VERB
fbem-30048	166	2	4	4	NUM
fbem-30048	166	3	.	.	PUNCT
fbem-30048	166	4	perceptual	perceptual	ADJ
fbem-30048	166	5	positioning	positioning	NOUN
fbem-30048	166	6	map	map	NOUN
fbem-30048	166	7	for	for	ADP
fbem-30048	166	8	flutter	flutter	NOUN
fbem-30048	166	9	entertainment	entertainment	NOUN
fbem-30048	166	10	source	source	NOUN
fbem-30048	166	11	:	:	PUNCT
fbem-30048	166	12	(	(	PUNCT
fbem-30048	166	13	research	research	NOUN
fbem-30048	166	14	and	and	CCONJ
fbem-30048	166	15	markets	market	NOUN
fbem-30048	166	16	,	,	PUNCT
fbem-30048	166	17	2023	2023	NUM
fbem-30048	166	18	)	)	PUNCT
fbem-30048	167	1	[	[	X
fbem-30048	167	2	4	4	X
fbem-30048	167	3	]	]	PUNCT
fbem-30048	167	4	as	as	ADP
fbem-30048	167	5	such	such	ADJ
fbem-30048	167	6	,	,	PUNCT
fbem-30048	167	7	flutter	flutter	NOUN
fbem-30048	167	8	entertainment	entertainment	NOUN
fbem-30048	167	9	is	be	AUX
fbem-30048	167	10	well	well	ADV
fbem-30048	167	11	-	-	PUNCT
fbem-30048	167	12	positioned	position	VERB
fbem-30048	167	13	with	with	ADP
fbem-30048	167	14	its	its	PRON
fbem-30048	167	15	business	business	NOUN
fbem-30048	167	16	goals	goal	NOUN
fbem-30048	167	17	and	and	CCONJ
fbem-30048	167	18	objectives	objective	NOUN
fbem-30048	167	19	.	.	PUNCT
fbem-30048	168	1	the	the	DET
fbem-30048	168	2	company	company	NOUN
fbem-30048	168	3	is	be	AUX
fbem-30048	168	4	committed	commit	VERB
fbem-30048	168	5	to	to	ADP
fbem-30048	168	6	attracting	attract	VERB
fbem-30048	168	7	and	and	CCONJ
fbem-30048	168	8	retaining	retain	VERB
fbem-30048	168	9	high	high	ADJ
fbem-30048	168	10	-	-	PUNCT
fbem-30048	168	11	value	value	NOUN
fbem-30048	168	12	customers	customer	NOUN
fbem-30048	168	13	who	who	PRON
fbem-30048	168	14	are	be	AUX
fbem-30048	168	15	willing	willing	ADJ
fbem-30048	168	16	to	to	PART
fbem-30048	168	17	pay	pay	VERB
fbem-30048	168	18	a	a	DET
fbem-30048	168	19	premium	premium	NOUN
fbem-30048	168	20	for	for	ADP
fbem-30048	168	21	high	high	ADJ
fbem-30048	168	22	-	-	PUNCT
fbem-30048	168	23	quality	quality	NOUN
fbem-30048	168	24	products	product	NOUN
fbem-30048	168	25	and	and	CCONJ
fbem-30048	168	26	services	service	NOUN
fbem-30048	168	27	.	.	PUNCT
fbem-30048	169	1	5	5	X
fbem-30048	169	2	.	.	X
fbem-30048	169	3	peer	peer	NOUN
fbem-30048	169	4	analysis	analysis	NOUN
fbem-30048	169	5	to	to	PART
fbem-30048	169	6	accurately	accurately	ADV
fbem-30048	169	7	show	show	VERB
fbem-30048	169	8	the	the	DET
fbem-30048	169	9	revenues	revenue	NOUN
fbem-30048	169	10	of	of	ADP
fbem-30048	169	11	flutter	flutter	NOUN
fbem-30048	169	12	,	,	PUNCT
fbem-30048	169	13	as	as	ADV
fbem-30048	169	14	well	well	ADV
fbem-30048	169	15	as	as	ADP
fbem-30048	169	16	its	its	PRON
fbem-30048	169	17	four	four	NUM
fbem-30048	169	18	largest	large	ADJ
fbem-30048	169	19	competitors	competitor	NOUN
fbem-30048	169	20	,	,	PUNCT
fbem-30048	169	21	in	in	ADP
fbem-30048	169	22	2023	2023	NUM
fbem-30048	169	23	,	,	PUNCT
fbem-30048	169	24	this	this	DET
fbem-30048	169	25	article	article	NOUN
fbem-30048	169	26	collects	collect	VERB
fbem-30048	169	27	data	datum	NOUN
fbem-30048	169	28	from	from	ADP
fbem-30048	169	29	the	the	DET
fbem-30048	169	30	ibis	ibis	NOUN
fbem-30048	169	31	(	(	PUNCT
fbem-30048	169	32	2023	2023	NUM
fbem-30048	169	33	)	)	PUNCT
fbem-30048	169	34	release	release	NOUN
fbem-30048	169	35	[	[	X
fbem-30048	169	36	2	2	NUM
fbem-30048	169	37	]	]	PUNCT
fbem-30048	169	38	.	.	PUNCT
fbem-30048	170	1	as	as	SCONJ
fbem-30048	170	2	table	table	NOUN
fbem-30048	170	3	1	1	NUM
fbem-30048	170	4	shows	show	NOUN
fbem-30048	170	5	,	,	PUNCT
fbem-30048	170	6	flutter	flutter	NOUN
fbem-30048	170	7	entertainment	entertainment	NOUN
fbem-30048	170	8	is	be	AUX
fbem-30048	170	9	the	the	DET
fbem-30048	170	10	largest	large	ADJ
fbem-30048	170	11	online	online	ADJ
fbem-30048	170	12	gambling	gambling	NOUN
fbem-30048	170	13	company	company	NOUN
fbem-30048	170	14	by	by	ADP
fbem-30048	170	15	revenue	revenue	NOUN
fbem-30048	170	16	,	,	PUNCT
fbem-30048	170	17	operating	operating	NOUN
fbem-30048	170	18	profit	profit	NOUN
fbem-30048	170	19	,	,	PUNCT
fbem-30048	170	20	and	and	CCONJ
fbem-30048	170	21	net	net	ADJ
fbem-30048	170	22	profit	profit	NOUN
fbem-30048	170	23	.	.	PUNCT
fbem-30048	171	1	it	it	PRON
fbem-30048	171	2	is	be	AUX
fbem-30048	171	3	also	also	ADV
fbem-30048	171	4	the	the	DET
fbem-30048	171	5	most	most	ADV
fbem-30048	171	6	profitable	profitable	ADJ
fbem-30048	171	7	online	online	ADJ
fbem-30048	171	8	gambling	gambling	NOUN
fbem-30048	171	9	company	company	NOUN
fbem-30048	171	10	,	,	PUNCT
fbem-30048	171	11	ahead	ahead	ADV
fbem-30048	171	12	of	of	ADP
fbem-30048	171	13	entain	entain	NOUN
fbem-30048	171	14	.	.	PUNCT
fbem-30048	172	1	table	table	NOUN
fbem-30048	172	2	1	1	NUM
fbem-30048	172	3	.	.	X
fbem-30048	173	1	flutter	flutter	NOUN
fbem-30048	173	2	entertainment	entertainment	PROPN
fbem-30048	173	3	's	's	PART
fbem-30048	173	4	financial	financial	ADJ
fbem-30048	173	5	performance	performance	NOUN
fbem-30048	173	6	compared	compare	VERB
fbem-30048	173	7	to	to	ADP
fbem-30048	173	8	its	its	PRON
fbem-30048	173	9	top	top	ADJ
fbem-30048	173	10	4	4	NUM
fbem-30048	173	11	peers	peer	NOUN
fbem-30048	173	12	company	company	NOUN
fbem-30048	173	13	revenue	revenue	NOUN
fbem-30048	173	14	(	(	PUNCT
fbem-30048	173	15	usd	usd	NOUN
fbem-30048	173	16	bn	bn	NOUN
fbem-30048	173	17	)	)	PUNCT
fbem-30048	173	18	operating	operate	VERB
fbem-30048	173	19	profit	profit	NOUN
fbem-30048	173	20	(	(	PUNCT
fbem-30048	173	21	usd	usd	NOUN
fbem-30048	173	22	bn	bn	NOUN
fbem-30048	173	23	)	)	PUNCT
fbem-30048	173	24	net	net	ADJ
fbem-30048	173	25	profit	profit	NOUN
fbem-30048	173	26	(	(	PUNCT
fbem-30048	173	27	usd	usd	NOUN
fbem-30048	173	28	bn	bn	NOUN
fbem-30048	173	29	)	)	PUNCT
fbem-30048	173	30	flutter	flutter	NOUN
fbem-30048	173	31	entertainment	entertainment	NOUN
fbem-30048	173	32	26.2	26.2	NUM
fbem-30048	173	33	7.6	7.6	NUM
fbem-30048	173	34	4.8	4.8	NUM
fbem-30048	173	35	entain	entain	NOUN
fbem-30048	173	36	24.6	24.6	NUM
fbem-30048	173	37	8.4	8.4	NUM
fbem-30048	173	38	5.6	5.6	NUM
fbem-30048	173	39	kindred	kindre	VERB
fbem-30048	173	40	group	group	NOUN
fbem-30048	173	41	16.4	16.4	NUM
fbem-30048	173	42	5.6	5.6	NUM
fbem-30048	173	43	3.8	3.8	NUM
fbem-30048	173	44	888	888	NUM
fbem-30048	173	45	holdings	holding	NOUN
fbem-30048	173	46	13.5	13.5	NUM
fbem-30048	173	47	3.8	3.8	NUM
fbem-30048	173	48	2.8	2.8	NUM
fbem-30048	173	49	playtech	playtech	NOUN
fbem-30048	173	50	12.5	12.5	NUM
fbem-30048	173	51	3.8	3.8	NUM
fbem-30048	173	52	2.8	2.8	NUM
fbem-30048	173	53	source	source	NOUN
fbem-30048	173	54	:	:	PUNCT
fbem-30048	173	55	(	(	PUNCT
fbem-30048	173	56	ibis	ibis	NOUN
fbem-30048	173	57	,	,	PUNCT
fbem-30048	173	58	2023	2023	NUM
fbem-30048	173	59	)	)	PUNCT
fbem-30048	174	1	[	[	X
fbem-30048	174	2	2	2	X
fbem-30048	174	3	]	]	PUNCT
fbem-30048	174	4	however	however	ADV
fbem-30048	174	5	,	,	PUNCT
fbem-30048	174	6	flutter	flutter	NOUN
fbem-30048	174	7	entertainment	entertainment	NOUN
fbem-30048	174	8	's	's	PART
fbem-30048	174	9	net	net	ADJ
fbem-30048	174	10	income	income	NOUN
fbem-30048	174	11	was	be	AUX
fbem-30048	174	12	lower	low	ADJ
fbem-30048	174	13	than	than	ADP
fbem-30048	174	14	entain	entain	NOUN
fbem-30048	174	15	's	's	PART
fbem-30048	174	16	.	.	PUNCT
fbem-30048	175	1	it	it	PRON
fbem-30048	175	2	is	be	AUX
fbem-30048	175	3	therefore	therefore	ADV
fbem-30048	175	4	necessary	necessary	ADJ
fbem-30048	175	5	to	to	PART
fbem-30048	175	6	further	far	ADV
fbem-30048	175	7	analyse	analyse	VERB
fbem-30048	175	8	the	the	DET
fbem-30048	175	9	factors	factor	NOUN
fbem-30048	175	10	affecting	affect	VERB
fbem-30048	175	11	flutter	flutter	NOUN
fbem-30048	175	12	entertainment	entertainment	NOUN
fbem-30048	175	13	's	's	PART
fbem-30048	175	14	financial	financial	ADJ
fbem-30048	175	15	performance	performance	NOUN
fbem-30048	175	16	.	.	PUNCT
fbem-30048	176	1	firstly	firstly	ADV
fbem-30048	176	2	,	,	PUNCT
fbem-30048	176	3	the	the	DET
fbem-30048	176	4	online	online	ADJ
fbem-30048	176	5	gambling	gambling	NOUN
fbem-30048	176	6	market	market	NOUN
fbem-30048	176	7	is	be	AUX
fbem-30048	176	8	growing	grow	VERB
fbem-30048	176	9	rapidly	rapidly	ADV
fbem-30048	176	10	,	,	PUNCT
fbem-30048	176	11	driven	drive	VERB
fbem-30048	176	12	by	by	ADP
fbem-30048	176	13	the	the	DET
fbem-30048	176	14	increasing	increase	VERB
fbem-30048	176	15	popularity	popularity	NOUN
fbem-30048	176	16	of	of	ADP
fbem-30048	176	17	mobile	mobile	ADJ
fbem-30048	176	18	gambling	gambling	NOUN
fbem-30048	176	19	and	and	CCONJ
fbem-30048	176	20	the	the	DET
fbem-30048	176	21	legalisation	legalisation	NOUN
fbem-30048	176	22	of	of	ADP
fbem-30048	176	23	online	online	ADJ
fbem-30048	176	24	gambling	gambling	NOUN
fbem-30048	176	25	in	in	ADP
fbem-30048	176	26	new	new	ADJ
fbem-30048	176	27	markets	market	NOUN
fbem-30048	176	28	.	.	PUNCT
fbem-30048	177	1	this	this	DET
fbem-30048	177	2	growth	growth	NOUN
fbem-30048	177	3	has	have	AUX
fbem-30048	177	4	benefited	benefit	VERB
fbem-30048	177	5	flutter	flutter	NOUN
fbem-30048	177	6	,	,	PUNCT
fbem-30048	177	7	the	the	DET
fbem-30048	177	8	leader	leader	NOUN
fbem-30048	177	9	in	in	ADP
fbem-30048	177	10	the	the	DET
fbem-30048	177	11	online	online	ADJ
fbem-30048	177	12	gambling	gambling	NOUN
fbem-30048	177	13	market	market	NOUN
fbem-30048	177	14	.	.	PUNCT
fbem-30048	178	1	second	second	ADJ
fbem-30048	178	2	,	,	PUNCT
fbem-30048	178	3	flutter	flutter	NOUN
fbem-30048	178	4	has	have	AUX
fbem-30048	178	5	been	be	AUX
fbem-30048	178	6	expanding	expand	VERB
fbem-30048	178	7	into	into	ADP
fbem-30048	178	8	new	new	ADJ
fbem-30048	178	9	markets	market	NOUN
fbem-30048	178	10	in	in	ADP
fbem-30048	178	11	recent	recent	ADJ
fbem-30048	178	12	years	year	NOUN
fbem-30048	178	13	,	,	PUNCT
fbem-30048	178	14	continuing	continue	VERB
fbem-30048	178	15	to	to	PART
fbem-30048	178	16	explore	explore	VERB
fbem-30048	178	17	other	other	ADJ
fbem-30048	178	18	international	international	ADJ
fbem-30048	178	19	markets	market	NOUN
fbem-30048	178	20	such	such	ADJ
fbem-30048	178	21	as	as	ADP
fbem-30048	178	22	canada	canada	PROPN
fbem-30048	178	23	in	in	ADP
fbem-30048	178	24	addition	addition	NOUN
fbem-30048	178	25	to	to	ADP
fbem-30048	178	26	the	the	DET
fbem-30048	178	27	united	united	PROPN
fbem-30048	178	28	states	states	PROPN
fbem-30048	178	29	,	,	PUNCT
fbem-30048	178	30	united	united	ADJ
fbem-30048	178	31	kingdom	kingdom	PROPN
fbem-30048	178	32	,	,	PUNCT
fbem-30048	178	33	and	and	CCONJ
fbem-30048	178	34	australia	australia	PROPN
fbem-30048	178	35	.	.	PUNCT
fbem-30048	179	1	the	the	DET
fbem-30048	179	2	market	market	NOUN
fbem-30048	179	3	expansion	expansion	NOUN
fbem-30048	179	4	has	have	AUX
fbem-30048	179	5	helped	help	VERB
fbem-30048	179	6	the	the	DET
fbem-30048	179	7	company	company	NOUN
fbem-30048	179	8	to	to	PART
fbem-30048	179	9	increase	increase	VERB
fbem-30048	179	10	its	its	PRON
fbem-30048	179	11	revenue	revenue	NOUN
fbem-30048	179	12	and	and	CCONJ
fbem-30048	179	13	market	market	NOUN
fbem-30048	179	14	share	share	NOUN
fbem-30048	179	15	.	.	PUNCT
fbem-30048	180	1	in	in	ADP
fbem-30048	180	2	addition	addition	NOUN
fbem-30048	180	3	,	,	PUNCT
fbem-30048	180	4	the	the	DET
fbem-30048	180	5	company	company	NOUN
fbem-30048	180	6	has	have	AUX
fbem-30048	180	7	been	be	AUX
fbem-30048	180	8	investing	invest	VERB
fbem-30048	180	9	in	in	ADP
fbem-30048	180	10	new	new	ADJ
fbem-30048	180	11	products	product	NOUN
fbem-30048	180	12	and	and	CCONJ
fbem-30048	180	13	services	service	NOUN
fbem-30048	180	14	such	such	ADJ
fbem-30048	180	15	as	as	ADP
fbem-30048	180	16	sports	sport	NOUN
fbem-30048	180	17	betting	betting	NOUN
fbem-30048	180	18	and	and	CCONJ
fbem-30048	180	19	esports	esport	NOUN
fbem-30048	180	20	betting	bet	VERB
fbem-30048	180	21	.	.	PUNCT
fbem-30048	181	1	this	this	DET
fbem-30048	181	2	investment	investment	NOUN
fbem-30048	181	3	has	have	AUX
fbem-30048	181	4	aided	aid	VERB
fbem-30048	181	5	the	the	DET
fbem-30048	181	6	business	business	NOUN
fbem-30048	181	7	in	in	ADP
fbem-30048	181	8	both	both	PRON
fbem-30048	181	9	gaining	gain	VERB
fbem-30048	181	10	new	new	ADJ
fbem-30048	181	11	clients	client	NOUN
fbem-30048	181	12	and	and	CCONJ
fbem-30048	181	13	keeping	keep	VERB
fbem-30048	181	14	current	current	ADJ
fbem-30048	181	15	ones	one	NOUN
fbem-30048	181	16	.	.	PUNCT
fbem-30048	182	1	finally	finally	ADV
fbem-30048	182	2	,	,	PUNCT
fbem-30048	182	3	fierce	fierce	ADJ
fbem-30048	182	4	competitors	competitor	NOUN
fbem-30048	182	5	may	may	AUX
fbem-30048	182	6	put	put	VERB
fbem-30048	182	7	pressure	pressure	NOUN
fbem-30048	182	8	on	on	ADP
fbem-30048	182	9	flutter	flutter	NOUN
fbem-30048	182	10	's	's	PART
fbem-30048	182	11	profits	profit	NOUN
fbem-30048	182	12	and	and	CCONJ
fbem-30048	182	13	market	market	NOUN
fbem-30048	182	14	share	share	NOUN
fbem-30048	182	15	.	.	PUNCT
fbem-30048	183	1	however	however	ADV
fbem-30048	183	2	,	,	PUNCT
fbem-30048	183	3	as	as	SCONJ
fbem-30048	183	4	the	the	DET
fbem-30048	183	5	positioning	positioning	NOUN
fbem-30048	183	6	map	map	NOUN
fbem-30048	183	7	mentions	mention	NOUN
fbem-30048	183	8	,	,	PUNCT
fbem-30048	183	9	flutter	flutter	NOUN
fbem-30048	183	10	's	's	PART
fbem-30048	183	11	quality	quality	NOUN
fbem-30048	183	12	is	be	AUX
fbem-30048	183	13	far	far	ADV
fbem-30048	183	14	superior	superior	ADJ
fbem-30048	183	15	,	,	PUNCT
fbem-30048	183	16	reaping	reap	VERB
fbem-30048	183	17	the	the	DET
fbem-30048	183	18	rewards	reward	NOUN
fbem-30048	183	19	of	of	ADP
fbem-30048	183	20	customer	customer	NOUN
fbem-30048	183	21	satisfaction	satisfaction	NOUN
fbem-30048	183	22	to	to	PART
fbem-30048	183	23	achieve	achieve	VERB
fbem-30048	183	24	the	the	DET
fbem-30048	183	25	highest	high	ADJ
fbem-30048	183	26	profitability	profitability	NOUN
fbem-30048	183	27	while	while	SCONJ
fbem-30048	183	28	paying	pay	VERB
fbem-30048	183	29	a	a	DET
fbem-30048	183	30	high	high	ADJ
fbem-30048	183	31	cost	cost	NOUN
fbem-30048	183	32	that	that	PRON
fbem-30048	183	33	other	other	ADJ
fbem-30048	183	34	companies	company	NOUN
fbem-30048	183	35	do	do	VERB
fbem-30048	183	36	n't	not	PART
fbem-30048	183	37	.	.	PUNCT
fbem-30048	184	1	this	this	PRON
fbem-30048	184	2	may	may	AUX
fbem-30048	184	3	also	also	ADV
fbem-30048	184	4	be	be	AUX
fbem-30048	184	5	one	one	NUM
fbem-30048	184	6	of	of	ADP
fbem-30048	184	7	the	the	DET
fbem-30048	184	8	reasons	reason	NOUN
fbem-30048	184	9	why	why	SCONJ
fbem-30048	184	10	51	51	NUM
fbem-30048	184	11	flutter	flutter	NOUN
fbem-30048	184	12	's	's	PART
fbem-30048	184	13	net	net	ADJ
fbem-30048	184	14	profit	profit	NOUN
fbem-30048	184	15	is	be	AUX
fbem-30048	184	16	lower	low	ADJ
fbem-30048	184	17	than	than	ADP
fbem-30048	184	18	entain	entain	NOUN
fbem-30048	184	19	's	's	PART
fbem-30048	184	20	.	.	PUNCT
fbem-30048	185	1	flutter	flutter	NOUN
fbem-30048	185	2	has	have	AUX
fbem-30048	185	3	made	make	VERB
fbem-30048	185	4	several	several	ADJ
fbem-30048	185	5	key	key	ADJ
fbem-30048	185	6	business	business	NOUN
fbem-30048	185	7	decisions	decision	NOUN
fbem-30048	185	8	in	in	ADP
fbem-30048	185	9	recent	recent	ADJ
fbem-30048	185	10	years	year	NOUN
fbem-30048	185	11	,	,	PUNCT
fbem-30048	185	12	starting	start	VERB
fbem-30048	185	13	with	with	ADP
fbem-30048	185	14	the	the	DET
fbem-30048	185	15	merger	merger	NOUN
fbem-30048	185	16	of	of	ADP
fbem-30048	185	17	paddy	paddy	NOUN
fbem-30048	185	18	power	power	NOUN
fbem-30048	185	19	and	and	CCONJ
fbem-30048	185	20	betfair	betfair	NOUN
fbem-30048	185	21	in	in	ADP
fbem-30048	185	22	2015	2015	NUM
fbem-30048	185	23	.	.	PUNCT
fbem-30048	186	1	as	as	SCONJ
fbem-30048	186	2	kotler	kotler	NOUN
fbem-30048	186	3	and	and	CCONJ
fbem-30048	186	4	keller	keller	PROPN
fbem-30048	186	5	(	(	PUNCT
fbem-30048	186	6	2021	2021	NUM
fbem-30048	186	7	)	)	PUNCT
fbem-30048	186	8	mention	mention	VERB
fbem-30048	186	9	the	the	DET
fbem-30048	186	10	benefits	benefit	NOUN
fbem-30048	186	11	of	of	ADP
fbem-30048	186	12	direct	direct	ADJ
fbem-30048	186	13	investment	investment	NOUN
fbem-30048	186	14	,	,	PUNCT
fbem-30048	186	15	this	this	DET
fbem-30048	186	16	merger	merger	NOUN
fbem-30048	186	17	has	have	AUX
fbem-30048	186	18	helped	help	VERB
fbem-30048	186	19	flutter	flutter	VERB
fbem-30048	186	20	to	to	PART
fbem-30048	186	21	reduce	reduce	VERB
fbem-30048	186	22	costs	cost	NOUN
fbem-30048	186	23	,	,	PUNCT
fbem-30048	186	24	increase	increase	VERB
fbem-30048	186	25	efficiencies	efficiency	NOUN
fbem-30048	186	26	,	,	PUNCT
fbem-30048	186	27	and	and	CCONJ
fbem-30048	186	28	expand	expand	VERB
fbem-30048	186	29	its	its	PRON
fbem-30048	186	30	range	range	NOUN
fbem-30048	186	31	of	of	ADP
fbem-30048	186	32	products	product	NOUN
fbem-30048	186	33	and	and	CCONJ
fbem-30048	186	34	services	service	NOUN
fbem-30048	186	35	[	[	X
fbem-30048	186	36	12	12	NUM
fbem-30048	186	37	]	]	PUNCT
fbem-30048	186	38	.	.	PUNCT
fbem-30048	187	1	several	several	ADJ
fbem-30048	187	2	sportsbooks	sportsbook	NOUN
fbem-30048	187	3	were	be	AUX
fbem-30048	187	4	also	also	ADV
fbem-30048	187	5	acquired	acquire	VERB
fbem-30048	187	6	,	,	PUNCT
fbem-30048	187	7	including	include	VERB
fbem-30048	187	8	fanduel	fanduel	NOUN
fbem-30048	187	9	and	and	CCONJ
fbem-30048	187	10	fox	fox	PROPN
fbem-30048	187	11	bet	bet	PROPN
fbem-30048	187	12	.	.	PUNCT
fbem-30048	188	1	the	the	DET
fbem-30048	188	2	decision	decision	NOUN
fbem-30048	188	3	to	to	PART
fbem-30048	188	4	acquire	acquire	VERB
fbem-30048	188	5	fanduel	fanduel	NOUN
fbem-30048	188	6	in	in	ADP
fbem-30048	188	7	2019	2019	NUM
fbem-30048	188	8	also	also	ADV
fbem-30048	188	9	signalled	signal	VERB
fbem-30048	188	10	an	an	DET
fbem-30048	188	11	entry	entry	NOUN
fbem-30048	188	12	into	into	ADP
fbem-30048	188	13	the	the	DET
fbem-30048	188	14	u.s	u.s	PROPN
fbem-30048	188	15	.	.	PROPN
fbem-30048	188	16	market	market	NOUN
fbem-30048	188	17	,	,	PUNCT
fbem-30048	188	18	which	which	PRON
fbem-30048	188	19	is	be	AUX
fbem-30048	188	20	one	one	NUM
fbem-30048	188	21	of	of	ADP
fbem-30048	188	22	the	the	DET
fbem-30048	188	23	largest	large	ADJ
fbem-30048	188	24	and	and	CCONJ
fbem-30048	188	25	fastest	fast	ADV
fbem-30048	188	26	-	-	PUNCT
fbem-30048	188	27	growing	grow	VERB
fbem-30048	188	28	online	online	ADJ
fbem-30048	188	29	gambling	gambling	NOUN
fbem-30048	188	30	markets	market	NOUN
fbem-30048	188	31	in	in	ADP
fbem-30048	188	32	the	the	DET
fbem-30048	188	33	world	world	NOUN
fbem-30048	188	34	.	.	PUNCT
fbem-30048	189	1	such	such	DET
fbem-30048	189	2	an	an	DET
fbem-30048	189	3	action	action	NOUN
fbem-30048	189	4	could	could	AUX
fbem-30048	189	5	expose	expose	VERB
fbem-30048	189	6	the	the	DET
fbem-30048	189	7	company	company	NOUN
fbem-30048	189	8	to	to	PART
fbem-30048	189	9	risks	risk	NOUN
fbem-30048	189	10	such	such	ADJ
fbem-30048	189	11	as	as	ADP
fbem-30048	189	12	large	large	ADJ
fbem-30048	189	13	investments	investment	NOUN
fbem-30048	189	14	exposed	expose	VERB
fbem-30048	189	15	to	to	ADP
fbem-30048	189	16	currency	currency	NOUN
fbem-30048	189	17	freezes	freeze	NOUN
fbem-30048	189	18	or	or	CCONJ
fbem-30048	189	19	devaluations	devaluation	NOUN
fbem-30048	189	20	,	,	PUNCT
fbem-30048	189	21	market	market	NOUN
fbem-30048	189	22	contraction	contraction	NOUN
fbem-30048	189	23	or	or	CCONJ
fbem-30048	189	24	government	government	NOUN
fbem-30048	189	25	expropriation	expropriation	NOUN
fbem-30048	189	26	[	[	X
fbem-30048	189	27	22	22	NUM
fbem-30048	189	28	]	]	PUNCT
fbem-30048	189	29	.	.	PUNCT
fbem-30048	190	1	however	however	ADV
fbem-30048	190	2	,	,	PUNCT
fbem-30048	190	3	the	the	DET
fbem-30048	190	4	facts	fact	NOUN
fbem-30048	190	5	of	of	ADP
fbem-30048	190	6	recent	recent	ADJ
fbem-30048	190	7	years	year	NOUN
fbem-30048	190	8	point	point	VERB
fbem-30048	190	9	to	to	ADP
fbem-30048	190	10	great	great	ADJ
fbem-30048	190	11	success	success	NOUN
fbem-30048	190	12	for	for	ADP
fbem-30048	190	13	the	the	DET
fbem-30048	190	14	company	company	NOUN
fbem-30048	190	15	,	,	PUNCT
fbem-30048	190	16	and	and	CCONJ
fbem-30048	190	17	these	these	DET
fbem-30048	190	18	business	business	NOUN
fbem-30048	190	19	decisions	decision	NOUN
fbem-30048	190	20	have	have	AUX
fbem-30048	190	21	helped	help	VERB
fbem-30048	190	22	flutter	flutter	VERB
fbem-30048	190	23	solidify	solidify	VERB
fbem-30048	190	24	its	its	PRON
fbem-30048	190	25	position	position	NOUN
fbem-30048	190	26	as	as	ADP
fbem-30048	190	27	a	a	DET
fbem-30048	190	28	leader	leader	NOUN
fbem-30048	190	29	in	in	ADP
fbem-30048	190	30	the	the	DET
fbem-30048	190	31	online	online	ADJ
fbem-30048	190	32	gambling	gambling	NOUN
fbem-30048	190	33	industry	industry	NOUN
fbem-30048	190	34	.	.	PUNCT
fbem-30048	191	1	6	6	X
fbem-30048	191	2	.	.	X
fbem-30048	191	3	conclusion	conclusion	NOUN
fbem-30048	191	4	flutter	flutter	NOUN
fbem-30048	191	5	entertainment	entertainment	PROPN
fbem-30048	191	6	's	's	PART
fbem-30048	191	7	range	range	NOUN
fbem-30048	191	8	of	of	ADP
fbem-30048	191	9	marketing	marketing	NOUN
fbem-30048	191	10	strategies	strategy	NOUN
fbem-30048	191	11	is	be	AUX
fbem-30048	191	12	undoubtedly	undoubtedly	ADV
fbem-30048	191	13	a	a	DET
fbem-30048	191	14	highly	highly	ADV
fbem-30048	191	15	successful	successful	ADJ
fbem-30048	191	16	model	model	NOUN
fbem-30048	191	17	.	.	PUNCT
fbem-30048	192	1	furthermore	furthermore	ADV
fbem-30048	192	2	,	,	PUNCT
fbem-30048	192	3	based	base	VERB
fbem-30048	192	4	on	on	ADP
fbem-30048	192	5	the	the	DET
fbem-30048	192	6	available	available	ADJ
fbem-30048	192	7	evidence	evidence	NOUN
fbem-30048	192	8	,	,	PUNCT
fbem-30048	192	9	it	it	PRON
fbem-30048	192	10	is	be	AUX
fbem-30048	192	11	reasonable	reasonable	ADJ
fbem-30048	192	12	to	to	PART
fbem-30048	192	13	conclude	conclude	VERB
fbem-30048	192	14	that	that	PRON
fbem-30048	192	15	flutter	flutter	NOUN
fbem-30048	192	16	entertainment	entertainment	NOUN
fbem-30048	192	17	has	have	AUX
fbem-30048	192	18	developed	develop	VERB
fbem-30048	192	19	its	its	PRON
fbem-30048	192	20	own	own	ADJ
fbem-30048	192	21	unique	unique	ADJ
fbem-30048	192	22	strengths	strength	NOUN
fbem-30048	192	23	through	through	ADP
fbem-30048	192	24	strategies	strategy	NOUN
fbem-30048	192	25	such	such	ADJ
fbem-30048	192	26	as	as	ADP
fbem-30048	192	27	advertising	advertising	NOUN
fbem-30048	192	28	,	,	PUNCT
fbem-30048	192	29	promoting	promote	VERB
fbem-30048	192	30	its	its	PRON
fbem-30048	192	31	positive	positive	ADJ
fbem-30048	192	32	image	image	NOUN
fbem-30048	192	33	through	through	ADP
fbem-30048	192	34	online	online	ADJ
fbem-30048	192	35	mediums	medium	NOUN
fbem-30048	192	36	such	such	ADJ
fbem-30048	192	37	as	as	ADP
fbem-30048	192	38	social	social	ADJ
fbem-30048	192	39	media	medium	NOUN
fbem-30048	192	40	,	,	PUNCT
fbem-30048	192	41	and	and	CCONJ
fbem-30048	192	42	positive	positive	ADJ
fbem-30048	192	43	impact	impact	NOUN
fbem-30048	192	44	programmes	programme	NOUN
fbem-30048	192	45	.	.	PUNCT
fbem-30048	193	1	the	the	DET
fbem-30048	193	2	company	company	NOUN
fbem-30048	193	3	has	have	AUX
fbem-30048	193	4	been	be	AUX
fbem-30048	193	5	able	able	ADJ
fbem-30048	193	6	to	to	PART
fbem-30048	193	7	differentiate	differentiate	VERB
fbem-30048	193	8	itself	itself	PRON
fbem-30048	193	9	from	from	ADP
fbem-30048	193	10	its	its	PRON
fbem-30048	193	11	competitors	competitor	NOUN
fbem-30048	193	12	through	through	ADP
fbem-30048	193	13	a	a	DET
fbem-30048	193	14	variety	variety	NOUN
fbem-30048	193	15	of	of	ADP
fbem-30048	193	16	methods	method	NOUN
fbem-30048	193	17	such	such	ADJ
fbem-30048	193	18	as	as	ADP
fbem-30048	193	19	segmentation	segmentation	NOUN
fbem-30048	193	20	,	,	PUNCT
fbem-30048	193	21	positioning	positioning	NOUN
fbem-30048	193	22	and	and	CCONJ
fbem-30048	193	23	targeting	targeting	NOUN
fbem-30048	193	24	.	.	PUNCT
fbem-30048	194	1	although	although	SCONJ
fbem-30048	194	2	the	the	DET
fbem-30048	194	3	company	company	NOUN
fbem-30048	194	4	's	's	PART
fbem-30048	194	5	net	net	ADJ
fbem-30048	194	6	profit	profit	NOUN
fbem-30048	194	7	is	be	AUX
fbem-30048	194	8	not	not	PART
fbem-30048	194	9	the	the	DET
fbem-30048	194	10	highest	high	ADJ
fbem-30048	194	11	in	in	ADP
fbem-30048	194	12	the	the	DET
fbem-30048	194	13	industry	industry	NOUN
fbem-30048	194	14	,	,	PUNCT
fbem-30048	194	15	flutter	flutter	NOUN
fbem-30048	194	16	entertainment	entertainment	NOUN
fbem-30048	194	17	is	be	AUX
fbem-30048	194	18	investing	invest	VERB
fbem-30048	194	19	more	more	ADJ
fbem-30048	194	20	of	of	ADP
fbem-30048	194	21	its	its	PRON
fbem-30048	194	22	costs	cost	NOUN
fbem-30048	194	23	into	into	ADP
fbem-30048	194	24	sustainability	sustainability	NOUN
fbem-30048	194	25	,	,	PUNCT
fbem-30048	194	26	customer	customer	NOUN
fbem-30048	194	27	experience	experience	NOUN
fbem-30048	194	28	,	,	PUNCT
fbem-30048	194	29	and	and	CCONJ
fbem-30048	194	30	employee	employee	NOUN
fbem-30048	194	31	benefits	benefit	NOUN
fbem-30048	194	32	,	,	PUNCT
fbem-30048	194	33	which	which	PRON
fbem-30048	194	34	will	will	AUX
fbem-30048	194	35	strengthen	strengthen	VERB
fbem-30048	194	36	its	its	PRON
fbem-30048	194	37	position	position	NOUN
fbem-30048	194	38	as	as	ADP
fbem-30048	194	39	a	a	DET
fbem-30048	194	40	leader	leader	NOUN
fbem-30048	194	41	in	in	ADP
fbem-30048	194	42	the	the	DET
fbem-30048	194	43	industry	industry	NOUN
fbem-30048	194	44	.	.	PUNCT
fbem-30048	195	1	even	even	ADV
fbem-30048	195	2	so	so	ADV
fbem-30048	195	3	,	,	PUNCT
fbem-30048	195	4	business	business	NOUN
fbem-30048	195	5	decisions	decision	NOUN
fbem-30048	195	6	related	relate	VERB
fbem-30048	195	7	to	to	ADP
fbem-30048	195	8	innovative	innovative	ADJ
fbem-30048	195	9	technology	technology	NOUN
fbem-30048	195	10	and	and	CCONJ
fbem-30048	195	11	efficient	efficient	ADJ
fbem-30048	195	12	management	management	NOUN
fbem-30048	195	13	practices	practice	NOUN
fbem-30048	195	14	still	still	ADV
fbem-30048	195	15	need	need	VERB
fbem-30048	195	16	to	to	PART
fbem-30048	195	17	be	be	AUX
fbem-30048	195	18	made	make	VERB
fbem-30048	195	19	if	if	SCONJ
fbem-30048	195	20	flutter	flutter	NOUN
fbem-30048	195	21	entertainment	entertainment	NOUN
fbem-30048	195	22	is	be	AUX
fbem-30048	195	23	to	to	PART
fbem-30048	195	24	continue	continue	VERB
fbem-30048	195	25	to	to	PART
fbem-30048	195	26	benefit	benefit	VERB
fbem-30048	195	27	from	from	ADP
fbem-30048	195	28	long	long	ADJ
fbem-30048	195	29	-	-	PUNCT
fbem-30048	195	30	term	term	NOUN
fbem-30048	195	31	growth	growth	NOUN
fbem-30048	195	32	.	.	PUNCT
fbem-30048	196	1	the	the	DET
fbem-30048	196	2	most	most	ADV
fbem-30048	196	3	important	important	ADJ
fbem-30048	196	4	thing	thing	NOUN
fbem-30048	196	5	is	be	AUX
fbem-30048	196	6	to	to	PART
fbem-30048	196	7	be	be	AUX
fbem-30048	196	8	consumer	consumer	NOUN
fbem-30048	196	9	-	-	PUNCT
fbem-30048	196	10	based	base	VERB
fbem-30048	196	11	and	and	CCONJ
fbem-30048	196	12	responsive	responsive	ADJ
fbem-30048	196	13	to	to	ADP
fbem-30048	196	14	local	local	ADJ
fbem-30048	196	15	government	government	NOUN
fbem-30048	196	16	policies	policy	NOUN
fbem-30048	196	17	.	.	PUNCT
fbem-30048	197	1	while	while	SCONJ
fbem-30048	197	2	these	these	DET
fbem-30048	197	3	initiatives	initiative	NOUN
fbem-30048	197	4	largely	largely	ADV
fbem-30048	197	5	increase	increase	VERB
fbem-30048	197	6	the	the	DET
fbem-30048	197	7	company	company	NOUN
fbem-30048	197	8	's	's	PART
fbem-30048	197	9	financial	financial	ADJ
fbem-30048	197	10	outlay	outlay	NOUN
fbem-30048	197	11	,	,	PUNCT
fbem-30048	197	12	they	they	PRON
fbem-30048	197	13	also	also	ADV
fbem-30048	197	14	ensure	ensure	VERB
fbem-30048	197	15	flutter	flutter	NOUN
fbem-30048	197	16	entertainment	entertainment	NOUN
fbem-30048	197	17	's	's	PART
fbem-30048	197	18	long	long	ADJ
fbem-30048	197	19	-	-	PUNCT
fbem-30048	197	20	term	term	NOUN
fbem-30048	197	21	viability	viability	NOUN
fbem-30048	197	22	and	and	CCONJ
fbem-30048	197	23	success	success	NOUN
fbem-30048	197	24	in	in	ADP
fbem-30048	197	25	the	the	DET
fbem-30048	197	26	highly	highly	ADV
fbem-30048	197	27	competitive	competitive	ADJ
fbem-30048	197	28	online	online	ADJ
fbem-30048	197	29	gaming	gaming	NOUN
fbem-30048	197	30	industry	industry	NOUN
fbem-30048	197	31	.	.	PUNCT
fbem-30048	198	1	otherwise	otherwise	ADV
fbem-30048	198	2	,	,	PUNCT
fbem-30048	198	3	flutter	flutter	NOUN
fbem-30048	198	4	entertainment	entertainment	NOUN
fbem-30048	198	5	's	's	PART
fbem-30048	198	6	position	position	NOUN
fbem-30048	198	7	may	may	AUX
fbem-30048	198	8	eventually	eventually	ADV
fbem-30048	198	9	come	come	VERB
fbem-30048	198	10	under	under	ADP
fbem-30048	198	11	threat	threat	NOUN
fbem-30048	198	12	as	as	SCONJ
fbem-30048	198	13	other	other	ADJ
fbem-30048	198	14	brands	brand	NOUN
fbem-30048	198	15	become	become	VERB
fbem-30048	198	16	more	more	ADV
fbem-30048	198	17	concerned	concerned	ADJ
fbem-30048	198	18	about	about	ADP
fbem-30048	198	19	sustainability	sustainability	NOUN
fbem-30048	198	20	and	and	CCONJ
fbem-30048	198	21	learn	learn	VERB
fbem-30048	198	22	from	from	ADP
fbem-30048	198	23	their	their	PRON
fbem-30048	198	24	strategies	strategy	NOUN
fbem-30048	198	25	.	.	PUNCT
fbem-30048	199	1	however	however	ADV
fbem-30048	199	2	,	,	PUNCT
fbem-30048	199	3	for	for	ADP
fbem-30048	199	4	now	now	ADV
fbem-30048	199	5	,	,	PUNCT
fbem-30048	199	6	flutter	flutter	NOUN
fbem-30048	199	7	entertainment	entertainment	NOUN
fbem-30048	199	8	remains	remain	VERB
fbem-30048	199	9	the	the	DET
fbem-30048	199	10	strongest	strong	ADJ
fbem-30048	199	11	brand	brand	NOUN
fbem-30048	199	12	in	in	ADP
fbem-30048	199	13	the	the	DET
fbem-30048	199	14	online	online	NOUN
fbem-30048	199	15	gaming	gaming	NOUN
fbem-30048	199	16	industry	industry	NOUN
fbem-30048	199	17	.	.	PUNCT
fbem-30048	200	1	references	reference	NOUN
fbem-30048	200	2	[	[	X
fbem-30048	200	3	1	1	NUM
fbem-30048	200	4	]	]	PUNCT
fbem-30048	200	5	flutter	flutter	NOUN
fbem-30048	200	6	(	(	PUNCT
fbem-30048	200	7	2023	2023	NUM
fbem-30048	200	8	)	)	PUNCT
fbem-30048	200	9	about	about	ADP
fbem-30048	200	10	us	we	PRON
fbem-30048	200	11	.	.	PUNCT
fbem-30048	201	1	[	[	X
fbem-30048	201	2	online	online	X
fbem-30048	201	3	]	]	X
fbem-30048	201	4	.	.	PUNCT
fbem-30048	202	1	available	available	ADJ
fbem-30048	202	2	from	from	ADP
fbem-30048	202	3	:	:	PUNCT
fbem-30048	202	4	<	<	X
fbem-30048	202	5	https://www.flutter.com/about-us/at-a-glance/	https://www.flutter.com/about-us/at-a-glance/	X
fbem-30048	202	6	>	>	X
fbem-30048	202	7	[	[	PUNCT
fbem-30048	202	8	accessed	access	VERB
fbem-30048	202	9	:	:	PUNCT
fbem-30048	202	10	20	20	NUM
fbem-30048	202	11	october	october	NOUN
fbem-30048	202	12	2023	2023	NUM
fbem-30048	202	13	]	]	PUNCT
fbem-30048	202	14	.	.	PUNCT
fbem-30048	203	1	[	[	X
fbem-30048	203	2	2	2	X
fbem-30048	203	3	]	]	PUNCT
fbem-30048	203	4	ibis	ibis	ADJ
fbem-30048	203	5	world	world	NOUN
fbem-30048	203	6	(	(	PUNCT
fbem-30048	203	7	2023	2023	NUM
fbem-30048	203	8	)	)	PUNCT
fbem-30048	203	9	gambling	gambling	NOUN
fbem-30048	203	10	&	&	CCONJ
fbem-30048	203	11	betting	bet	VERB
fbem-30048	203	12	activities	activity	NOUN
fbem-30048	203	13	in	in	ADP
fbem-30048	203	14	the	the	DET
fbem-30048	203	15	uk	uk	PROPN
fbem-30048	203	16	market	market	NOUN
fbem-30048	203	17	size	size	NOUN
fbem-30048	203	18	,	,	PUNCT
fbem-30048	203	19	industry	industry	NOUN
fbem-30048	203	20	analysis	analysis	NOUN
fbem-30048	203	21	,	,	PUNCT
fbem-30048	203	22	trends	trend	NOUN
fbem-30048	203	23	and	and	CCONJ
fbem-30048	203	24	forecasts	forecast	NOUN
fbem-30048	203	25	(	(	PUNCT
fbem-30048	203	26	20232028	20232028	NUM
fbem-30048	203	27	)	)	PUNCT
fbem-30048	203	28	.	.	PUNCT
fbem-30048	204	1	ibis	ibis	ADJ
fbem-30048	204	2	world	world	NOUN
fbem-30048	204	3	.	.	PUNCT
fbem-30048	205	1	[	[	X
fbem-30048	205	2	3	3	NUM
fbem-30048	205	3	]	]	X
fbem-30048	205	4	bley	bley	PROPN
fbem-30048	205	5	,	,	PUNCT
fbem-30048	205	6	c.	c.	PROPN
fbem-30048	205	7	f.	f.	PROPN
fbem-30048	205	8	,	,	PUNCT
fbem-30048	205	9	&	&	CCONJ
fbem-30048	205	10	eriksson	eriksson	PROPN
fbem-30048	205	11	,	,	PUNCT
fbem-30048	205	12	e.	e.	PROPN
fbem-30048	205	13	(	(	PUNCT
fbem-30048	205	14	2022	2022	NUM
fbem-30048	205	15	)	)	PUNCT
fbem-30048	205	16	valuation	valuation	NOUN
fbem-30048	205	17	of	of	ADP
fbem-30048	205	18	evolution	evolution	NOUN
fbem-30048	205	19	.	.	PUNCT
fbem-30048	206	1	[	[	X
fbem-30048	206	2	online	online	X
fbem-30048	206	3	]	]	X
fbem-30048	206	4	.	.	PUNCT
fbem-30048	207	1	available	available	ADJ
fbem-30048	207	2	from	from	ADP
fbem-30048	207	3	:	:	PUNCT
fbem-30048	207	4	<	<	X
fbem-30048	207	5	https://researchapi.cbs.dk/ws/portalfiles/portal/76455187/1332320_valuation	https://researchapi.cbs.dk/ws/portalfiles/portal/76455187/1332320_valuation	X
fbem-30048	207	6	_	_	PUNCT
fbem-30048	207	7	of_evolution_master_thesis_2022.pdf	of_evolution_master_thesis_2022.pdf	VERB
fbem-30048	207	8	>	>	X
fbem-30048	208	1	[	[	X
fbem-30048	208	2	accessed	access	VERB
fbem-30048	208	3	:	:	PUNCT
fbem-30048	208	4	22	22	NUM
fbem-30048	208	5	october	october	NOUN
fbem-30048	208	6	2023	2023	NUM
fbem-30048	208	7	]	]	PUNCT
fbem-30048	208	8	.	.	PUNCT
fbem-30048	209	1	[	[	X
fbem-30048	209	2	4	4	NUM
fbem-30048	209	3	]	]	X
fbem-30048	209	4	research	research	NOUN
fbem-30048	209	5	and	and	CCONJ
fbem-30048	209	6	markets	market	NOUN
fbem-30048	209	7	(	(	PUNCT
fbem-30048	209	8	2023	2023	NUM
fbem-30048	209	9	)	)	PUNCT
fbem-30048	209	10	global	global	ADJ
fbem-30048	209	11	online	online	ADJ
fbem-30048	209	12	gambling	gambling	NOUN
fbem-30048	209	13	market	market	NOUN
fbem-30048	209	14	market	market	NOUN
fbem-30048	209	15	size	size	NOUN
fbem-30048	209	16	&	&	CCONJ
fbem-30048	209	17	forecast	forecast	NOUN
fbem-30048	209	18	to	to	ADP
fbem-30048	209	19	2032	2032	NUM
fbem-30048	209	20	.	.	PUNCT
fbem-30048	210	1	[	[	X
fbem-30048	210	2	online	online	X
fbem-30048	210	3	]	]	X
fbem-30048	210	4	.	.	PUNCT
fbem-30048	211	1	available	available	ADJ
fbem-30048	211	2	.	.	PUNCT
fbem-30048	212	1	from	from	ADP
fbem-30048	212	2	:	:	PUNCT
fbem-30048	212	3	<	<	X
fbem-30048	212	4	https://www.researchandmarkets.com/reports/5780723/globa	https://www.researchandmarkets.com/reports/5780723/globa	PROPN
fbem-30048	212	5	l	l	NOUN
fbem-30048	212	6	-	-	ADJ
fbem-30048	212	7	online	online	ADJ
fbem-30048	212	8	-	-	PUNCT
fbem-30048	212	9	gambling	gambling	NOUN
fbem-30048	212	10	-	-	PUNCT
fbem-30048	212	11	market	market	NOUN
fbem-30048	212	12	-	-	PUNCT
fbem-30048	212	13	market	market	NOUN
fbem-30048	212	14	-	-	PUNCT
fbem-30048	212	15	sizeand?utm_source	sizeand?utm_source	NOUN
fbem-30048	212	16	=	=	PROPN
fbem-30048	212	17	gne&utm_medium	gne&utm_medium	NOUN
fbem-30048	212	18	=	=	NOUN
fbem-30048	212	19	pressrelease&utm_co	pressrelease&utm_co	X
fbem-30048	212	20	de	de	X
fbem-30048	212	21	=	=	NOUN
fbem-30048	212	22	kscdt8&utm_campaign=1884892++global+online+gambling+market+20232032%3a+rolling+the+dice%3a+featuring+888+holdings%	kscdt8&utm_campaign=1884892++global+online+gambling+market+20232032%3a+rolling+the+dice%3a+featuring+888+holdings%	X
fbem-30048	212	23	2c+flutter+entertainment%2c+ladbrokes+coral+group+plc	2c+flutter+entertainment%2c+ladbrokes+coral+group+plc	NUM
fbem-30048	212	24	%	%	NOUN
fbem-30048	212	25	2c+william+hill+amongst+the+major+players&utm_exec	2c+william+hill+amongst+the+major+players&utm_exec	NUM
fbem-30048	212	26	=	=	NOUN
fbem-30048	212	27	shbe20prd	shbe20prd	NOUN
fbem-30048	212	28	>	>	X
fbem-30048	213	1	[	[	X
fbem-30048	213	2	accessed	access	VERB
fbem-30048	213	3	:	:	PUNCT
fbem-30048	213	4	24	24	NUM
fbem-30048	213	5	october	october	PROPN
fbem-30048	213	6	2023	2023	NUM
fbem-30048	213	7	]	]	PUNCT
fbem-30048	213	8	.	.	PUNCT
fbem-30048	214	1	[	[	X
fbem-30048	214	2	5	5	NUM
fbem-30048	214	3	]	]	X
fbem-30048	214	4	schwartz	schwartz	NOUN
fbem-30048	214	5	,	,	PUNCT
fbem-30048	214	6	d.	d.	PROPN
fbem-30048	214	7	g.	g.	PROPN
fbem-30048	214	8	(	(	PUNCT
fbem-30048	214	9	2006	2006	NUM
fbem-30048	214	10	)	)	PUNCT
fbem-30048	214	11	roll	roll	VERB
fbem-30048	214	12	the	the	DET
fbem-30048	214	13	bones	bone	NOUN
fbem-30048	214	14	:	:	PUNCT
fbem-30048	214	15	the	the	DET
fbem-30048	214	16	history	history	NOUN
fbem-30048	214	17	of	of	ADP
fbem-30048	214	18	gambling	gambling	NOUN
fbem-30048	214	19	.	.	PUNCT
fbem-30048	215	1	new	new	PROPN
fbem-30048	215	2	york	york	PROPN
fbem-30048	215	3	:	:	PUNCT
fbem-30048	215	4	gotham	gotham	PROPN
fbem-30048	215	5	books	book	NOUN
fbem-30048	215	6	.	.	PUNCT
fbem-30048	216	1	[	[	X
fbem-30048	216	2	6	6	NUM
fbem-30048	216	3	]	]	PUNCT
fbem-30048	216	4	erin	erin	PROPN
fbem-30048	216	5	gibson	gibson	PROPN
fbem-30048	216	6	.	.	PUNCT
fbem-30048	217	1	(	(	PUNCT
fbem-30048	217	2	2022	2022	NUM
fbem-30048	217	3	)	)	PUNCT
fbem-30048	217	4	the	the	DET
fbem-30048	217	5	relationship	relationship	NOUN
fbem-30048	217	6	between	between	ADP
fbem-30048	217	7	videogame	videogame	PROPN
fbem-30048	217	8	micro	micro	NOUN
fbem-30048	217	9	-	-	NOUN
fbem-30048	217	10	transactions	transaction	NOUN
fbem-30048	217	11	and	and	CCONJ
fbem-30048	217	12	problem	problem	NOUN
fbem-30048	217	13	gaming	gaming	NOUN
fbem-30048	217	14	and	and	CCONJ
fbem-30048	217	15	gambling	gambling	NOUN
fbem-30048	217	16	:	:	PUNCT
fbem-30048	217	17	a	a	DET
fbem-30048	217	18	systematic	systematic	ADJ
fbem-30048	217	19	review	review	NOUN
fbem-30048	217	20	.	.	PUNCT
fbem-30048	218	1	[	[	X
fbem-30048	218	2	7	7	X
fbem-30048	218	3	]	]	X
fbem-30048	218	4	london	london	PROPN
fbem-30048	218	5	stock	stock	PROPN
fbem-30048	218	6	exchange	exchange	PROPN
fbem-30048	218	7	(	(	PUNCT
fbem-30048	218	8	2023	2023	NUM
fbem-30048	218	9	)	)	PUNCT
fbem-30048	218	10	flutter	flutter	NOUN
fbem-30048	218	11	entertainment	entertainment	PROPN
fbem-30048	218	12	plc	plc	PROPN
fbem-30048	218	13	.	.	PUNCT
fbem-30048	219	1	[	[	X
fbem-30048	219	2	online	online	X
fbem-30048	219	3	]	]	X
fbem-30048	219	4	.	.	PUNCT
fbem-30048	220	1	available	available	ADJ
fbem-30048	220	2	from	from	ADP
fbem-30048	220	3	:	:	PUNCT
fbem-30048	220	4	<	<	X
fbem-30048	220	5	https://www.londonstockexchange.com/stock/fltr/flutterentertainment-plc/company-page	https://www.londonstockexchange.com/stock/fltr/flutterentertainment-plc/company-page	NOUN
fbem-30048	220	6	>	>	X
fbem-30048	221	1	[	[	X
fbem-30048	221	2	accessed	access	VERB
fbem-30048	221	3	:	:	PUNCT
fbem-30048	221	4	20	20	NUM
fbem-30048	221	5	october	october	NOUN
fbem-30048	221	6	2023	2023	NUM
fbem-30048	221	7	]	]	PUNCT
fbem-30048	221	8	.	.	PUNCT
fbem-30048	222	1	[	[	X
fbem-30048	222	2	8	8	X
fbem-30048	222	3	]	]	X
fbem-30048	222	4	ibis	ibis	ADJ
fbem-30048	222	5	world	world	NOUN
fbem-30048	222	6	(	(	PUNCT
fbem-30048	222	7	2022	2022	NUM
fbem-30048	222	8	)	)	PUNCT
fbem-30048	222	9	flutter	flutter	NOUN
fbem-30048	222	10	entertainment	entertainment	PROPN
fbem-30048	222	11	plc	plc	PROPN
fbem-30048	222	12	online	online	ADJ
fbem-30048	222	13	gambling	gambling	NOUN
fbem-30048	222	14	services	service	NOUN
fbem-30048	222	15	.	.	PUNCT
fbem-30048	223	1	ibis	ibis	ADJ
fbem-30048	223	2	world	world	NOUN
fbem-30048	223	3	.	.	PUNCT
fbem-30048	224	1	[	[	X
fbem-30048	224	2	9	9	NUM
fbem-30048	224	3	]	]	PUNCT
fbem-30048	224	4	fill	fill	NOUN
fbem-30048	224	5	,	,	PUNCT
fbem-30048	224	6	c.	c.	PROPN
fbem-30048	224	7	and	and	CCONJ
fbem-30048	224	8	turnbull	turnbull	PROPN
fbem-30048	224	9	,	,	PUNCT
fbem-30048	224	10	s.	s.	PROPN
fbem-30048	224	11	(	(	PUNCT
fbem-30048	224	12	2016	2016	NUM
fbem-30048	224	13	)	)	PUNCT
fbem-30048	224	14	marketing	marketing	NOUN
fbem-30048	224	15	communications	communication	NOUN
fbem-30048	224	16	:	:	PUNCT
fbem-30048	224	17	discovery	discovery	NOUN
fbem-30048	224	18	,	,	PUNCT
fbem-30048	224	19	creation	creation	NOUN
fbem-30048	224	20	and	and	CCONJ
fbem-30048	224	21	conversations	conversation	NOUN
fbem-30048	224	22	.	.	PUNCT
fbem-30048	225	1	7th	7th	ADJ
fbem-30048	225	2	edn	edn	PROPN
fbem-30048	225	3	.	.	PUNCT
fbem-30048	226	1	harlow	harlow	PROPN
fbem-30048	226	2	,	,	PUNCT
fbem-30048	226	3	pearson	pearson	PROPN
fbem-30048	226	4	education	education	PROPN
fbem-30048	226	5	limited	limit	VERB
fbem-30048	226	6	.	.	PUNCT
fbem-30048	227	1	[	[	X
fbem-30048	227	2	10	10	NUM
fbem-30048	227	3	]	]	SYM
fbem-30048	227	4	hill	hill	PROPN
fbem-30048	227	5	,	,	PUNCT
fbem-30048	227	6	c.	c.	PROPN
fbem-30048	227	7	w.	w.	PROPN
fbem-30048	227	8	,	,	PUNCT
fbem-30048	227	9	schilling	schilling	NOUN
fbem-30048	227	10	,	,	PUNCT
fbem-30048	227	11	m.	m.	NOUN
fbem-30048	227	12	a.	a.	PROPN
fbem-30048	227	13	,	,	PUNCT
fbem-30048	227	14	&	&	CCONJ
fbem-30048	227	15	jones	jones	PROPN
fbem-30048	227	16	,	,	PUNCT
fbem-30048	227	17	g.	g.	PROPN
fbem-30048	227	18	r.	r.	PROPN
fbem-30048	227	19	(	(	PUNCT
fbem-30048	227	20	2017	2017	NUM
fbem-30048	227	21	)	)	PUNCT
fbem-30048	227	22	strategic	strategic	ADJ
fbem-30048	227	23	management	management	NOUN
fbem-30048	227	24	:	:	PUNCT
fbem-30048	227	25	an	an	DET
fbem-30048	227	26	integrated	integrated	ADJ
fbem-30048	227	27	approach	approach	NOUN
fbem-30048	227	28	:	:	PUNCT
fbem-30048	227	29	theory	theory	NOUN
fbem-30048	227	30	&	&	CCONJ
fbem-30048	227	31	cases	case	NOUN
fbem-30048	227	32	.	.	PUNCT
fbem-30048	228	1	cengage	cengage	PROPN
fbem-30048	228	2	learning	learning	PROPN
fbem-30048	228	3	.	.	PUNCT
fbem-30048	229	1	[	[	X
fbem-30048	229	2	11	11	NUM
fbem-30048	229	3	]	]	SYM
fbem-30048	229	4	munting	munting	PROPN
fbem-30048	229	5	,	,	PUNCT
fbem-30048	229	6	r.	r.	PROPN
fbem-30048	229	7	(	(	PUNCT
fbem-30048	229	8	1996	1996	NUM
fbem-30048	229	9	)	)	PUNCT
fbem-30048	229	10	an	an	DET
fbem-30048	229	11	economic	economic	ADJ
fbem-30048	229	12	and	and	CCONJ
fbem-30048	229	13	social	social	ADJ
fbem-30048	229	14	history	history	NOUN
fbem-30048	229	15	of	of	ADP
fbem-30048	229	16	gambling	gambling	NOUN
fbem-30048	229	17	in	in	ADP
fbem-30048	229	18	britain	britain	PROPN
fbem-30048	229	19	and	and	CCONJ
fbem-30048	229	20	the	the	DET
fbem-30048	229	21	usa	usa	PROPN
fbem-30048	229	22	.	.	PROPN
fbem-30048	229	23	manchester	manchester	PROPN
fbem-30048	229	24	university	university	PROPN
fbem-30048	229	25	press	press	NOUN
fbem-30048	229	26	.	.	PUNCT
fbem-30048	230	1	[	[	X
fbem-30048	230	2	12	12	NUM
fbem-30048	230	3	]	]	PUNCT
fbem-30048	230	4	kotler	kotler	NOUN
fbem-30048	230	5	,	,	PUNCT
fbem-30048	230	6	p.	p.	PROPN
fbem-30048	230	7	,	,	PUNCT
fbem-30048	230	8	&	&	CCONJ
fbem-30048	230	9	keller	keller	PROPN
fbem-30048	230	10	,	,	PUNCT
fbem-30048	230	11	k.	k.	PROPN
fbem-30048	230	12	(	(	PUNCT
fbem-30048	230	13	2021	2021	NUM
fbem-30048	230	14	)	)	PUNCT
fbem-30048	230	15	marketing	marketing	NOUN
fbem-30048	230	16	management	management	NOUN
fbem-30048	230	17	.	.	PUNCT
fbem-30048	231	1	15th	15th	ADJ
fbem-30048	231	2	global	global	PROPN
fbem-30048	231	3	edition	edition	PROPN
fbem-30048	231	4	.	.	PUNCT
fbem-30048	232	1	pearson	pearson	PROPN
fbem-30048	232	2	education	education	PROPN
fbem-30048	232	3	limited	limit	VERB
fbem-30048	232	4	.	.	PUNCT
fbem-30048	233	1	[	[	X
fbem-30048	233	2	13	13	NUM
fbem-30048	233	3	]	]	X
fbem-30048	233	4	johnson	johnson	PROPN
fbem-30048	233	5	,	,	PUNCT
fbem-30048	233	6	g.	g.	PROPN
fbem-30048	233	7	,	,	PUNCT
fbem-30048	233	8	scholes	schole	NOUN
fbem-30048	233	9	,	,	PUNCT
fbem-30048	233	10	k.	k.	PROPN
fbem-30048	233	11	and	and	CCONJ
fbem-30048	233	12	whittington	whittington	PROPN
fbem-30048	233	13	,	,	PUNCT
fbem-30048	233	14	r.	r.	PROPN
fbem-30048	233	15	(	(	PUNCT
fbem-30048	233	16	2009	2009	NUM
fbem-30048	233	17	)	)	PUNCT
fbem-30048	233	18	exploring	explore	VERB
fbem-30048	233	19	corporate	corporate	ADJ
fbem-30048	233	20	strategy	strategy	NOUN
fbem-30048	233	21	.	.	PUNCT
fbem-30048	234	1	8th	8th	ADJ
fbem-30048	234	2	ed	ed	NOUN
fbem-30048	234	3	.	.	PUNCT
fbem-30048	234	4	harlow	harlow	PROPN
fbem-30048	234	5	:	:	PUNCT
fbem-30048	234	6	pearson	pearson	PROPN
fbem-30048	234	7	education	education	NOUN
fbem-30048	234	8	.	.	PUNCT
fbem-30048	235	1	[	[	X
fbem-30048	235	2	14	14	NUM
fbem-30048	235	3	]	]	X
fbem-30048	235	4	martin	martin	PROPN
fbem-30048	235	5	,	,	PUNCT
fbem-30048	235	6	r.	r.	PROPN
fbem-30048	235	7	(	(	PUNCT
fbem-30048	235	8	2018	2018	NUM
fbem-30048	235	9	)	)	PUNCT
fbem-30048	235	10	paddy	paddy	NOUN
fbem-30048	235	11	power	power	NOUN
fbem-30048	235	12	(	(	PUNCT
fbem-30048	235	13	irish	irish	PROPN
fbem-30048	235	14	bookmaker	bookmaker	NOUN
fbem-30048	235	15	)	)	PUNCT
fbem-30048	235	16	–	–	PUNCT
fbem-30048	235	17	business	business	NOUN
fbem-30048	235	18	strategy	strategy	NOUN
fbem-30048	235	19	.	.	PUNCT
fbem-30048	236	1	[	[	X
fbem-30048	236	2	online	online	X
fbem-30048	236	3	]	]	X
fbem-30048	236	4	.	.	PUNCT
fbem-30048	237	1	available	available	ADJ
fbem-30048	237	2	from	from	ADP
fbem-30048	237	3	:	:	PUNCT
fbem-30048	237	4	<	<	X
fbem-30048	237	5	https://www.ronanmart.in/blog/paddy-power-irishbookmaker/	https://www.ronanmart.in/blog/paddy-power-irishbookmaker/	X
fbem-30048	237	6	>	>	X
fbem-30048	238	1	[	[	X
fbem-30048	238	2	accessed	access	VERB
fbem-30048	238	3	:	:	PUNCT
fbem-30048	238	4	21	21	NUM
fbem-30048	238	5	october	october	NOUN
fbem-30048	238	6	2023	2023	NUM
fbem-30048	238	7	]	]	PUNCT
fbem-30048	238	8	.	.	PUNCT
fbem-30048	239	1	[	[	X
fbem-30048	239	2	15	15	NUM
fbem-30048	239	3	]	]	X
fbem-30048	239	4	hancock	hancock	PROPN
fbem-30048	239	5	,	,	PUNCT
fbem-30048	239	6	a.	a.	NOUN
fbem-30048	239	7	(	(	PUNCT
fbem-30048	239	8	2022	2022	NUM
fbem-30048	239	9	)	)	PUNCT
fbem-30048	239	10	gambling	gambling	NOUN
fbem-30048	239	11	operators	operator	NOUN
fbem-30048	239	12	braced	brace	VERB
fbem-30048	239	13	for	for	ADP
fbem-30048	239	14	next	next	ADJ
fbem-30048	239	15	round	round	NOUN
fbem-30048	239	16	of	of	ADP
fbem-30048	239	17	tougher	tough	ADJ
fbem-30048	239	18	uk	uk	PROPN
fbem-30048	239	19	regulation	regulation	NOUN
fbem-30048	239	20	.	.	PUNCT
fbem-30048	240	1	[	[	X
fbem-30048	240	2	online	online	X
fbem-30048	240	3	]	]	X
fbem-30048	240	4	.	.	PUNCT
fbem-30048	241	1	available	available	ADJ
fbem-30048	241	2	from	from	ADP
fbem-30048	241	3	:	:	PUNCT
fbem-30048	241	4	<	<	X
fbem-30048	241	5	https://www.ft.com/content/fb2139e8-b1c7-443c-82b27cc36784274c	https://www.ft.com/content/fb2139e8-b1c7-443c-82b27cc36784274c	X
fbem-30048	241	6	>	>	X
fbem-30048	241	7	[	[	X
fbem-30048	241	8	accessed	access	VERB
fbem-30048	241	9	:	:	PUNCT
fbem-30048	241	10	24	24	NUM
fbem-30048	241	11	october	october	PROPN
fbem-30048	241	12	2023	2023	NUM
fbem-30048	241	13	]	]	PUNCT
fbem-30048	241	14	.	.	PUNCT
fbem-30048	242	1	[	[	X
fbem-30048	242	2	16	16	NUM
fbem-30048	242	3	]	]	X
fbem-30048	242	4	ed	ed	NOUN
fbem-30048	242	5	cornforth	cornforth	NOUN
fbem-30048	242	6	.	.	PUNCT
fbem-30048	243	1	(	(	PUNCT
fbem-30048	243	2	2024	2024	NUM
fbem-30048	243	3	)	)	PUNCT
fbem-30048	243	4	public	public	ADJ
fbem-30048	243	5	spending	spending	NOUN
fbem-30048	243	6	,	,	PUNCT
fbem-30048	243	7	taxes	taxis	NOUN
fbem-30048	243	8	&	&	CCONJ
fbem-30048	243	9	debt	debt	NOUN
fbem-30048	243	10	-	-	PUNCT
fbem-30048	243	11	which	which	DET
fbem-30048	243	12	taxes	taxis	NOUN
fbem-30048	243	13	are	be	AUX
fbem-30048	243	14	best	good	ADJ
fbem-30048	243	15	and	and	CCONJ
fbem-30048	243	16	worst	bad	ADJ
fbem-30048	243	17	for	for	ADP
fbem-30048	243	18	growth	growth	NOUN
fbem-30048	243	19	.	.	PUNCT
fbem-30048	244	1	[	[	X
fbem-30048	244	2	17	17	NUM
fbem-30048	244	3	]	]	X
fbem-30048	244	4	perez	perez	PROPN
fbem-30048	244	5	liston	liston	PROPN
fbem-30048	244	6	,	,	PUNCT
fbem-30048	244	7	d.	d.	PROPN
fbem-30048	244	8	(	(	PUNCT
fbem-30048	244	9	2017	2017	NUM
fbem-30048	244	10	)	)	PUNCT
fbem-30048	244	11	‘	'	PUNCT
fbem-30048	244	12	internet	internet	NOUN
fbem-30048	244	13	gambling	gambling	NOUN
fbem-30048	244	14	stock	stock	NOUN
fbem-30048	244	15	returns	return	NOUN
fbem-30048	244	16	:	:	PUNCT
fbem-30048	244	17	empirical	empirical	ADJ
fbem-30048	244	18	evidence	evidence	NOUN
fbem-30048	244	19	from	from	ADP
fbem-30048	244	20	the	the	DET
fbem-30048	244	21	uk	uk	PROPN
fbem-30048	244	22	’	'	PUNCT
fbem-30048	244	23	,	,	PUNCT
fbem-30048	244	24	international	international	ADJ
fbem-30048	244	25	journal	journal	NOUN
fbem-30048	244	26	of	of	ADP
fbem-30048	244	27	managerial	managerial	ADJ
fbem-30048	244	28	finance	finance	NOUN
fbem-30048	244	29	,	,	PUNCT
fbem-30048	244	30	13(1	13(1	NUM
fbem-30048	244	31	)	)	PUNCT
fbem-30048	244	32	,	,	PUNCT
fbem-30048	244	33	pp	pp	PROPN
fbem-30048	244	34	.	.	PUNCT
fbem-30048	245	1	36	36	NUM
fbem-30048	245	2	-	-	SYM
fbem-30048	245	3	49	49	NUM
fbem-30048	245	4	.	.	PUNCT
fbem-30048	246	1	[	[	X
fbem-30048	246	2	18	18	NUM
fbem-30048	246	3	]	]	X
fbem-30048	246	4	daszkiewiez	daszkiewiez	PROPN
fbem-30048	246	5	m.	m.	PROPN
fbem-30048	246	6	&	&	CCONJ
fbem-30048	246	7	pukas	pukas	PROPN
fbem-30048	246	8	a.	a.	PROPN
fbem-30048	246	9	(	(	PUNCT
fbem-30048	246	10	2016	2016	NUM
fbem-30048	246	11	)	)	PUNCT
fbem-30048	246	12	‘	'	PUNCT
fbem-30048	246	13	integrated	integrate	VERB
fbem-30048	246	14	marketing	marketing	NOUN
fbem-30048	246	15	communication	communication	NOUN
fbem-30048	246	16	–	–	PUNCT
fbem-30048	246	17	towards	towards	ADP
fbem-30048	246	18	a	a	DET
fbem-30048	246	19	holistic	holistic	ADJ
fbem-30048	246	20	concept	concept	NOUN
fbem-30048	246	21	’	'	PUNCT
fbem-30048	246	22	,	,	PUNCT
fbem-30048	246	23	management	management	NOUN
fbem-30048	246	24	sciences	science	NOUN
fbem-30048	246	25	.	.	PUNCT
fbem-30048	246	26	3(28	3(28	NUM
fbem-30048	246	27	)	)	PUNCT
fbem-30048	246	28	,	,	PUNCT
fbem-30048	246	29	pp	pp	PROPN
fbem-30048	246	30	.	.	PUNCT
fbem-30048	247	1	20	20	NUM
fbem-30048	247	2	-	-	SYM
fbem-30048	247	3	29	29	NUM
fbem-30048	247	4	.	.	PUNCT
fbem-30048	248	1	[	[	X
fbem-30048	248	2	19	19	NUM
fbem-30048	248	3	]	]	PUNCT
fbem-30048	248	4	jones	jones	PROPN
fbem-30048	248	5	,	,	PUNCT
fbem-30048	248	6	p.	p.	PROPN
fbem-30048	248	7	,	,	PUNCT
fbem-30048	248	8	hillier	hillier	ADV
fbem-30048	248	9	,	,	PUNCT
fbem-30048	248	10	d.	d.	PROPN
fbem-30048	248	11	,	,	PUNCT
fbem-30048	248	12	&	&	CCONJ
fbem-30048	248	13	comfort	comfort	PROPN
fbem-30048	248	14	,	,	PUNCT
fbem-30048	248	15	d.	d.	PROPN
fbem-30048	248	16	(	(	PUNCT
fbem-30048	248	17	2009	2009	NUM
fbem-30048	248	18	)	)	PUNCT
fbem-30048	248	19	‘	'	PUNCT
fbem-30048	248	20	corporate	corporate	ADJ
fbem-30048	248	21	social	social	ADJ
fbem-30048	248	22	responsibility	responsibility	NOUN
fbem-30048	248	23	in	in	ADP
fbem-30048	248	24	the	the	DET
fbem-30048	248	25	uk	uk	PROPN
fbem-30048	248	26	gambling	gambling	NOUN
fbem-30048	248	27	industry	industry	NOUN
fbem-30048	248	28	’	'	PUNCT
fbem-30048	248	29	,	,	PUNCT
fbem-30048	248	30	corporate	corporate	ADJ
fbem-30048	248	31	governance	governance	NOUN
fbem-30048	248	32	:	:	PUNCT
fbem-30048	248	33	the	the	DET
fbem-30048	248	34	international	international	ADJ
fbem-30048	248	35	journal	journal	NOUN
fbem-30048	248	36	of	of	ADP
fbem-30048	248	37	business	business	NOUN
fbem-30048	248	38	in	in	ADP
fbem-30048	248	39	society	society	NOUN
fbem-30048	248	40	,	,	PUNCT
fbem-30048	248	41	9(2	9(2	NUM
fbem-30048	248	42	)	)	PUNCT
fbem-30048	248	43	,	,	PUNCT
fbem-30048	248	44	pp	pp	ADP
fbem-30048	248	45	.	.	PUNCT
fbem-30048	249	1	189	189	NUM
fbem-30048	249	2	-	-	SYM
fbem-30048	249	3	201	201	NUM
fbem-30048	249	4	.	.	PUNCT
fbem-30048	250	1	[	[	X
fbem-30048	250	2	20	20	NUM
fbem-30048	250	3	]	]	PUNCT
fbem-30048	250	4	thomas	thomas	PROPN
fbem-30048	250	5	,	,	PUNCT
fbem-30048	250	6	s.	s.	PROPN
fbem-30048	250	7	l.	l.	PROPN
fbem-30048	250	8	,	,	PUNCT
fbem-30048	250	9	mckee	mckee	PROPN
fbem-30048	250	10	,	,	PUNCT
fbem-30048	250	11	m.	m.	NOUN
fbem-30048	250	12	,	,	PUNCT
fbem-30048	250	13	&	&	CCONJ
fbem-30048	250	14	daube	daube	PROPN
fbem-30048	250	15	,	,	PUNCT
fbem-30048	250	16	m.	m.	NOUN
fbem-30048	250	17	(	(	PUNCT
fbem-30048	250	18	2023	2023	NUM
fbem-30048	250	19	)	)	PUNCT
fbem-30048	250	20	‘	'	PUNCT
fbem-30048	250	21	gambling	gambling	NOUN
fbem-30048	250	22	reform	reform	NOUN
fbem-30048	250	23	in	in	ADP
fbem-30048	250	24	the	the	DET
fbem-30048	250	25	uk	uk	NOUN
fbem-30048	250	26	’	'	PUNCT
fbem-30048	250	27	,	,	PUNCT
fbem-30048	250	28	bmj	bmj	PROPN
fbem-30048	250	29	,	,	PUNCT
fbem-30048	250	30	381	381	NUM
fbem-30048	250	31	,	,	PUNCT
fbem-30048	250	32	pp	pp	ADJ
fbem-30048	250	33	.	.	PUNCT
fbem-30048	250	34	1026	1026	NUM
fbem-30048	250	35	.	.	PUNCT
fbem-30048	251	1	[	[	X
fbem-30048	251	2	21	21	NUM
fbem-30048	251	3	]	]	X
fbem-30048	251	4	friedman	friedman	PROPN
fbem-30048	251	5	,	,	PUNCT
fbem-30048	251	6	m.	m.	NOUN
fbem-30048	251	7	(	(	PUNCT
fbem-30048	251	8	2016	2016	NUM
fbem-30048	251	9	)	)	PUNCT
fbem-30048	251	10	‘	'	PUNCT
fbem-30048	251	11	capitalism	capitalism	NOUN
fbem-30048	251	12	and	and	CCONJ
fbem-30048	251	13	freedom	freedom	NOUN
fbem-30048	251	14	’	'	PUNCT
fbem-30048	251	15	,	,	PUNCT
fbem-30048	251	16	in	in	ADP
fbem-30048	251	17	democracy	democracy	NOUN
fbem-30048	251	18	:	:	PUNCT
fbem-30048	251	19	a	a	DET
fbem-30048	251	20	reader	reader	NOUN
fbem-30048	251	21	.	.	PUNCT
fbem-30048	252	1	columbia	columbia	PROPN
fbem-30048	252	2	university	university	PROPN
fbem-30048	252	3	press	press	NOUN
fbem-30048	252	4	,	,	PUNCT
fbem-30048	252	5	pp	pp	ADP
fbem-30048	252	6	.	.	PUNCT
fbem-30048	253	1	344	344	NUM
fbem-30048	253	2	-	-	SYM
fbem-30048	253	3	349	349	NUM
fbem-30048	253	4	.	.	PUNCT
fbem-30048	254	1	[	[	X
fbem-30048	254	2	22	22	NUM
fbem-30048	254	3	]	]	X
fbem-30048	254	4	cavusgil	cavusgil	NOUN
fbem-30048	254	5	,	,	PUNCT
fbem-30048	254	6	s.	s.	PROPN
fbem-30048	254	7	t.	t.	PROPN
fbem-30048	254	8	,	,	PUNCT
fbem-30048	254	9	ghauri	ghauri	PROPN
fbem-30048	254	10	,	,	PUNCT
fbem-30048	254	11	p.	p.	PROPN
fbem-30048	254	12	n.	n.	PROPN
fbem-30048	254	13	,	,	PUNCT
fbem-30048	254	14	&	&	CCONJ
fbem-30048	254	15	akcal	akcal	ADJ
fbem-30048	254	16	,	,	PUNCT
fbem-30048	254	17	a.	a.	NOUN
fbem-30048	254	18	a.	a.	NOUN
fbem-30048	254	19	(	(	PUNCT
fbem-30048	254	20	2012	2012	NUM
fbem-30048	254	21	)	)	PUNCT
fbem-30048	254	22	doing	do	VERB
fbem-30048	254	23	business	business	NOUN
fbem-30048	254	24	in	in	ADP
fbem-30048	254	25	emerging	emerge	VERB
fbem-30048	254	26	markets	market	NOUN
fbem-30048	254	27	.	.	PUNCT
fbem-30048	255	1	sage	sage	NOUN
fbem-30048	255	2	.	.	PUNCT
fbem-30048	256	1	https://www.flutter.com/about-us/at-a-glance/	https://www.flutter.com/about-us/at-a-glance/	X
fbem-30048	256	2	https://www.londonstockexchange.com/stock/fltr/flutter-entertainment-plc/company-page	https://www.londonstockexchange.com/stock/fltr/flutter-entertainment-plc/company-page	NUM
fbem-30048	256	3	https://www.londonstockexchange.com/stock/fltr/flutter-entertainment-plc/company-page	https://www.londonstockexchange.com/stock/fltr/flutter-entertainment-plc/company-page	NOUN
fbem-30048	256	4	https://www.ronanmart.in/blog/paddy-power-irish-bookmaker/	https://www.ronanmart.in/blog/paddy-power-irish-bookmaker/	NOUN
fbem-30048	256	5	https://www.ronanmart.in/blog/paddy-power-irish-bookmaker/	https://www.ronanmart.in/blog/paddy-power-irish-bookmaker/	AUX
fbem-30048	257	1	https://www.ft.com/content/fb2139e8-b1c7-443c-82b2-7cc36784274c	https://www.ft.com/content/fb2139e8-b1c7-443c-82b2-7cc36784274c	PROPN
fbem-30048	257	2	https://www.ft.com/content/fb2139e8-b1c7-443c-82b2-7cc36784274c	https://www.ft.com/content/fb2139e8-b1c7-443c-82b2-7cc36784274c	PROPN