id	sid	tid	token	lemma	pos
fbem-30115	1	1	frontiers	frontier	NOUN
fbem-30115	1	2	in	in	ADP
fbem-30115	1	3	business	business	NOUN
fbem-30115	1	4	,	,	PUNCT
fbem-30115	1	5	economics	economic	NOUN
fbem-30115	1	6	and	and	CCONJ
fbem-30115	1	7	management	management	NOUN
fbem-30115	1	8	issn	issn	PROPN
fbem-30115	1	9	:	:	PUNCT
fbem-30115	1	10	2766	2766	NUM
fbem-30115	1	11	-	-	PUNCT
fbem-30115	1	12	824x	824x	NUM
fbem-30115	1	13	|	|	ADJ
fbem-30115	1	14	vol	vol	NOUN
fbem-30115	1	15	.	.	PROPN
fbem-30115	1	16	18	18	NUM
fbem-30115	1	17	,	,	PUNCT
fbem-30115	1	18	no	no	INTJ
fbem-30115	1	19	.	.	NOUN
fbem-30115	1	20	3	3	NUM
fbem-30115	1	21	,	,	PUNCT
fbem-30115	1	22	2025	2025	NUM
fbem-30115	1	23	169	169	NUM
fbem-30115	1	24	research	research	NOUN
fbem-30115	1	25	on	on	ADP
fbem-30115	1	26	the	the	DET
fbem-30115	1	27	impact	impact	NOUN
fbem-30115	1	28	of	of	ADP
fbem-30115	1	29	short	short	ADJ
fbem-30115	1	30	video	video	NOUN
fbem-30115	1	31	platform	platform	NOUN
fbem-30115	1	32	features	feature	NOUN
fbem-30115	1	33	on	on	ADP
fbem-30115	1	34	brand	brand	NOUN
fbem-30115	1	35	engagement	engagement	NOUN
fbem-30115	1	36	among	among	ADP
fbem-30115	1	37	generation	generation	NOUN
fbem-30115	1	38	z	z	PROPN
fbem-30115	1	39	fulin	fulin	NOUN
fbem-30115	1	40	wan	wan	PROPN
fbem-30115	2	1	*	*	PUNCT
fbem-30115	2	2	school	school	NOUN
fbem-30115	2	3	of	of	ADP
fbem-30115	2	4	urban	urban	ADJ
fbem-30115	2	5	planning	planning	NOUN
fbem-30115	2	6	,	,	PUNCT
fbem-30115	2	7	university	university	PROPN
fbem-30115	2	8	of	of	ADP
fbem-30115	2	9	california	california	PROPN
fbem-30115	2	10	,	,	PUNCT
fbem-30115	2	11	irvine	irvine	PROPN
fbem-30115	2	12	,	,	PUNCT
fbem-30115	2	13	irvine	irvine	PROPN
fbem-30115	2	14	,	,	PUNCT
fbem-30115	2	15	ca	ca	PROPN
fbem-30115	2	16	92697	92697	NUM
fbem-30115	2	17	,	,	PUNCT
fbem-30115	2	18	usa	usa	PROPN
fbem-30115	2	19	*	*	PUNCT
fbem-30115	2	20	corresponding	correspond	VERB
fbem-30115	2	21	author	author	NOUN
fbem-30115	2	22	:	:	PUNCT
fbem-30115	2	23	anthonywan2024@163.com	anthonywan2024@163.com	X
fbem-30115	2	24	abstract	abstract	NOUN
fbem-30115	2	25	:	:	PUNCT
fbem-30115	2	26	the	the	DET
fbem-30115	2	27	rapid	rapid	ADJ
fbem-30115	2	28	development	development	NOUN
fbem-30115	2	29	of	of	ADP
fbem-30115	2	30	mobile	mobile	ADJ
fbem-30115	2	31	internet	internet	NOUN
fbem-30115	2	32	has	have	AUX
fbem-30115	2	33	made	make	VERB
fbem-30115	2	34	short	short	ADJ
fbem-30115	2	35	video	video	NOUN
fbem-30115	2	36	platforms	platform	NOUN
fbem-30115	2	37	(	(	PUNCT
fbem-30115	2	38	e.g.	e.g.	ADV
fbem-30115	2	39	,	,	PUNCT
fbem-30115	2	40	douyin	douyin	PROPN
fbem-30115	2	41	,	,	PUNCT
fbem-30115	2	42	kuaishou	kuaishou	ADJ
fbem-30115	2	43	,	,	PUNCT
fbem-30115	2	44	tiktok	tiktok	NOUN
fbem-30115	2	45	)	)	PUNCT
fbem-30115	2	46	an	an	DET
fbem-30115	2	47	indispensable	indispensable	ADJ
fbem-30115	2	48	medium	medium	NOUN
fbem-30115	2	49	in	in	ADP
fbem-30115	2	50	the	the	DET
fbem-30115	2	51	daily	daily	ADJ
fbem-30115	2	52	lives	life	NOUN
fbem-30115	2	53	of	of	ADP
fbem-30115	2	54	generation	generation	NOUN
fbem-30115	2	55	z	z	NOUN
fbem-30115	2	56	(	(	PUNCT
fbem-30115	2	57	those	those	PRON
fbem-30115	2	58	born	bear	VERB
fbem-30115	2	59	between	between	ADP
fbem-30115	2	60	1995	1995	NUM
fbem-30115	2	61	and	and	CCONJ
fbem-30115	2	62	2009	2009	NUM
fbem-30115	2	63	)	)	PUNCT
fbem-30115	2	64	.	.	PUNCT
fbem-30115	3	1	as	as	ADP
fbem-30115	3	2	"	"	PUNCT
fbem-30115	3	3	digital	digital	ADJ
fbem-30115	3	4	natives	native	NOUN
fbem-30115	3	5	,	,	PUNCT
fbem-30115	3	6	"	"	PUNCT
fbem-30115	3	7	generation	generation	NOUN
fbem-30115	3	8	z	z	NOUN
fbem-30115	3	9	exhibits	exhibit	VERB
fbem-30115	3	10	unique	unique	ADJ
fbem-30115	3	11	consumer	consumer	NOUN
fbem-30115	3	12	behaviors	behavior	NOUN
fbem-30115	3	13	and	and	CCONJ
fbem-30115	3	14	brand	brand	NOUN
fbem-30115	3	15	perception	perception	NOUN
fbem-30115	3	16	patterns	pattern	NOUN
fbem-30115	3	17	,	,	PUNCT
fbem-30115	3	18	garnering	garner	VERB
fbem-30115	3	19	significant	significant	ADJ
fbem-30115	3	20	attention	attention	NOUN
fbem-30115	3	21	from	from	ADP
fbem-30115	3	22	both	both	CCONJ
fbem-30115	3	23	academia	academia	NOUN
fbem-30115	3	24	and	and	CCONJ
fbem-30115	3	25	industry	industry	NOUN
fbem-30115	3	26	.	.	PUNCT
fbem-30115	4	1	this	this	DET
fbem-30115	4	2	study	study	NOUN
fbem-30115	4	3	focuses	focus	VERB
fbem-30115	4	4	on	on	ADP
fbem-30115	4	5	the	the	DET
fbem-30115	4	6	core	core	ADJ
fbem-30115	4	7	functional	functional	ADJ
fbem-30115	4	8	features	feature	NOUN
fbem-30115	4	9	of	of	ADP
fbem-30115	4	10	short	short	ADJ
fbem-30115	4	11	video	video	NOUN
fbem-30115	4	12	platforms	platform	NOUN
fbem-30115	4	13	,	,	PUNCT
fbem-30115	4	14	including	include	VERB
fbem-30115	4	15	personalized	personalize	VERB
fbem-30115	4	16	content	content	NOUN
fbem-30115	4	17	recommendation	recommendation	NOUN
fbem-30115	4	18	,	,	PUNCT
fbem-30115	4	19	interactive	interactive	ADJ
fbem-30115	4	20	functions	function	NOUN
fbem-30115	4	21	(	(	PUNCT
fbem-30115	4	22	likes	like	NOUN
fbem-30115	4	23	,	,	PUNCT
fbem-30115	4	24	comments	comment	NOUN
fbem-30115	4	25	,	,	PUNCT
fbem-30115	4	26	shares	share	NOUN
fbem-30115	4	27	)	)	PUNCT
fbem-30115	4	28	,	,	PUNCT
fbem-30115	4	29	and	and	CCONJ
fbem-30115	4	30	user	user	NOUN
fbem-30115	4	31	-	-	PUNCT
fbem-30115	4	32	generated	generate	VERB
fbem-30115	4	33	content	content	NOUN
fbem-30115	4	34	(	(	PUNCT
fbem-30115	4	35	ugc	ugc	PROPN
fbem-30115	4	36	)	)	PUNCT
fbem-30115	4	37	,	,	PUNCT
fbem-30115	4	38	to	to	PART
fbem-30115	4	39	explore	explore	VERB
fbem-30115	4	40	their	their	PRON
fbem-30115	4	41	impact	impact	NOUN
fbem-30115	4	42	on	on	ADP
fbem-30115	4	43	brand	brand	NOUN
fbem-30115	4	44	engagement	engagement	NOUN
fbem-30115	4	45	among	among	ADP
fbem-30115	4	46	generation	generation	NOUN
fbem-30115	4	47	z.	z.	PROPN
fbem-30115	4	48	using	use	VERB
fbem-30115	4	49	in	in	ADP
fbem-30115	4	50	-	-	PUNCT
fbem-30115	4	51	depth	depth	NOUN
fbem-30115	4	52	interviews	interview	NOUN
fbem-30115	4	53	,	,	PUNCT
fbem-30115	4	54	the	the	DET
fbem-30115	4	55	study	study	NOUN
fbem-30115	4	56	captures	capture	VERB
fbem-30115	4	57	generation	generation	NOUN
fbem-30115	4	58	z	z	NOUN
fbem-30115	4	59	users	user	NOUN
fbem-30115	4	60	'	'	PART
fbem-30115	4	61	subjective	subjective	ADJ
fbem-30115	4	62	experiences	experience	NOUN
fbem-30115	4	63	and	and	CCONJ
fbem-30115	4	64	employs	employ	VERB
fbem-30115	4	65	three	three	NUM
fbem-30115	4	66	-	-	PUNCT
fbem-30115	4	67	level	level	NOUN
fbem-30115	4	68	coding	coding	NOUN
fbem-30115	4	69	for	for	ADP
fbem-30115	4	70	qualitative	qualitative	ADJ
fbem-30115	4	71	analysis	analysis	NOUN
fbem-30115	4	72	.	.	PUNCT
fbem-30115	5	1	the	the	DET
fbem-30115	5	2	findings	finding	NOUN
fbem-30115	5	3	reveal	reveal	VERB
fbem-30115	5	4	that	that	SCONJ
fbem-30115	5	5	the	the	DET
fbem-30115	5	6	content	content	NOUN
fbem-30115	5	7	recommendation	recommendation	NOUN
fbem-30115	5	8	mechanism	mechanism	NOUN
fbem-30115	5	9	of	of	ADP
fbem-30115	5	10	short	short	ADJ
fbem-30115	5	11	video	video	NOUN
fbem-30115	5	12	platforms	platform	NOUN
fbem-30115	5	13	enhances	enhance	VERB
fbem-30115	5	14	the	the	DET
fbem-30115	5	15	relevance	relevance	NOUN
fbem-30115	5	16	and	and	CCONJ
fbem-30115	5	17	resonance	resonance	NOUN
fbem-30115	5	18	between	between	ADP
fbem-30115	5	19	users	user	NOUN
fbem-30115	5	20	and	and	CCONJ
fbem-30115	5	21	brand	brand	NOUN
fbem-30115	5	22	content	content	NOUN
fbem-30115	5	23	,	,	PUNCT
fbem-30115	5	24	significantly	significantly	ADV
fbem-30115	5	25	improving	improve	VERB
fbem-30115	5	26	brand	brand	NOUN
fbem-30115	5	27	awareness	awareness	NOUN
fbem-30115	5	28	and	and	CCONJ
fbem-30115	5	29	emotional	emotional	ADJ
fbem-30115	5	30	connection	connection	NOUN
fbem-30115	5	31	.	.	PUNCT
fbem-30115	6	1	the	the	DET
fbem-30115	6	2	multi	multi	ADJ
fbem-30115	6	3	-	-	ADJ
fbem-30115	6	4	dimensional	dimensional	ADJ
fbem-30115	6	5	interactive	interactive	ADJ
fbem-30115	6	6	functions	function	NOUN
fbem-30115	6	7	of	of	ADP
fbem-30115	6	8	these	these	DET
fbem-30115	6	9	platforms	platform	NOUN
fbem-30115	6	10	provide	provide	VERB
fbem-30115	6	11	generation	generation	NOUN
fbem-30115	6	12	z	z	NOUN
fbem-30115	6	13	users	user	NOUN
fbem-30115	6	14	with	with	ADP
fbem-30115	6	15	convenient	convenient	ADJ
fbem-30115	6	16	and	and	CCONJ
fbem-30115	6	17	frequent	frequent	ADJ
fbem-30115	6	18	channels	channel	NOUN
fbem-30115	6	19	for	for	ADP
fbem-30115	6	20	participation	participation	NOUN
fbem-30115	6	21	,	,	PUNCT
fbem-30115	6	22	fostering	foster	VERB
fbem-30115	6	23	brand	brand	NOUN
fbem-30115	6	24	communities	community	NOUN
fbem-30115	6	25	and	and	CCONJ
fbem-30115	6	26	facilitating	facilitate	VERB
fbem-30115	6	27	information	information	NOUN
fbem-30115	6	28	sharing	sharing	NOUN
fbem-30115	6	29	among	among	ADP
fbem-30115	6	30	users	user	NOUN
fbem-30115	6	31	,	,	PUNCT
fbem-30115	6	32	thereby	thereby	ADV
fbem-30115	6	33	increasing	increase	VERB
fbem-30115	6	34	brand	brand	NOUN
fbem-30115	6	35	engagement	engagement	NOUN
fbem-30115	6	36	.	.	PUNCT
fbem-30115	7	1	in	in	ADP
fbem-30115	7	2	brand	brand	NOUN
fbem-30115	7	3	communication	communication	NOUN
fbem-30115	7	4	processes	process	NOUN
fbem-30115	7	5	,	,	PUNCT
fbem-30115	7	6	ugc	ugc	PROPN
fbem-30115	7	7	transforms	transform	VERB
fbem-30115	7	8	users	user	NOUN
fbem-30115	7	9	from	from	ADP
fbem-30115	7	10	mere	mere	ADJ
fbem-30115	7	11	consumers	consumer	NOUN
fbem-30115	7	12	into	into	ADP
fbem-30115	7	13	co	co	NOUN
fbem-30115	7	14	-	-	NOUN
fbem-30115	7	15	creators	creator	NOUN
fbem-30115	7	16	of	of	ADP
fbem-30115	7	17	brand	brand	NOUN
fbem-30115	7	18	content	content	NOUN
fbem-30115	7	19	,	,	PUNCT
fbem-30115	7	20	strengthening	strengthen	VERB
fbem-30115	7	21	brand	brand	NOUN
fbem-30115	7	22	-	-	PUNCT
fbem-30115	7	23	user	user	NOUN
fbem-30115	7	24	stickiness	stickiness	NOUN
fbem-30115	7	25	and	and	CCONJ
fbem-30115	7	26	loyalty	loyalty	NOUN
fbem-30115	7	27	.	.	PUNCT
fbem-30115	8	1	the	the	DET
fbem-30115	8	2	study	study	NOUN
fbem-30115	8	3	provides	provide	VERB
fbem-30115	8	4	practical	practical	ADJ
fbem-30115	8	5	guidance	guidance	NOUN
fbem-30115	8	6	for	for	ADP
fbem-30115	8	7	companies	company	NOUN
fbem-30115	8	8	in	in	ADP
fbem-30115	8	9	developing	develop	VERB
fbem-30115	8	10	brand	brand	NOUN
fbem-30115	8	11	marketing	marketing	NOUN
fbem-30115	8	12	strategies	strategy	NOUN
fbem-30115	8	13	in	in	ADP
fbem-30115	8	14	the	the	DET
fbem-30115	8	15	era	era	NOUN
fbem-30115	8	16	of	of	ADP
fbem-30115	8	17	short	short	ADJ
fbem-30115	8	18	video	video	NOUN
fbem-30115	8	19	platforms	platform	NOUN
fbem-30115	8	20	and	and	CCONJ
fbem-30115	8	21	offers	offer	VERB
fbem-30115	8	22	theoretical	theoretical	ADJ
fbem-30115	8	23	insights	insight	NOUN
fbem-30115	8	24	for	for	ADP
fbem-30115	8	25	brand	brand	NOUN
fbem-30115	8	26	research	research	NOUN
fbem-30115	8	27	in	in	ADP
fbem-30115	8	28	the	the	DET
fbem-30115	8	29	context	context	NOUN
fbem-30115	8	30	of	of	ADP
fbem-30115	8	31	generation	generation	NOUN
fbem-30115	8	32	z.	z.	PROPN
fbem-30115	8	33	keywords	keywords	PROPN
fbem-30115	8	34	:	:	PUNCT
fbem-30115	8	35	short	short	ADJ
fbem-30115	8	36	video	video	NOUN
fbem-30115	8	37	platform	platform	NOUN
fbem-30115	8	38	features	feature	NOUN
fbem-30115	8	39	,	,	PUNCT
fbem-30115	8	40	generation	generation	NOUN
fbem-30115	8	41	z	z	PROPN
fbem-30115	8	42	,	,	PUNCT
fbem-30115	8	43	brand	brand	NOUN
fbem-30115	8	44	engagement	engagement	NOUN
fbem-30115	8	45	,	,	PUNCT
fbem-30115	8	46	user	user	NOUN
fbem-30115	8	47	-	-	PUNCT
fbem-30115	8	48	generated	generate	VERB
fbem-30115	8	49	content	content	NOUN
fbem-30115	8	50	,	,	PUNCT
fbem-30115	8	51	interactive	interactive	ADJ
fbem-30115	8	52	functions	function	NOUN
fbem-30115	8	53	.	.	PUNCT
fbem-30115	9	1	1	1	X
fbem-30115	9	2	.	.	X
fbem-30115	9	3	introduction	introduction	NOUN
fbem-30115	9	4	the	the	DET
fbem-30115	9	5	widespread	widespread	ADJ
fbem-30115	9	6	adoption	adoption	NOUN
fbem-30115	9	7	of	of	ADP
fbem-30115	9	8	smartphones	smartphone	NOUN
fbem-30115	9	9	and	and	CCONJ
fbem-30115	9	10	mobile	mobile	NOUN
fbem-30115	9	11	internet	internet	NOUN
fbem-30115	9	12	has	have	AUX
fbem-30115	9	13	provided	provide	VERB
fbem-30115	9	14	the	the	DET
fbem-30115	9	15	foundational	foundational	ADJ
fbem-30115	9	16	conditions	condition	NOUN
fbem-30115	9	17	for	for	ADP
fbem-30115	9	18	the	the	DET
fbem-30115	9	19	rapid	rapid	ADJ
fbem-30115	9	20	rise	rise	NOUN
fbem-30115	9	21	of	of	ADP
fbem-30115	9	22	short	short	ADJ
fbem-30115	9	23	video	video	NOUN
fbem-30115	9	24	platforms	platform	NOUN
fbem-30115	9	25	,	,	PUNCT
fbem-30115	9	26	which	which	PRON
fbem-30115	9	27	have	have	AUX
fbem-30115	9	28	emerged	emerge	VERB
fbem-30115	9	29	as	as	ADP
fbem-30115	9	30	a	a	DET
fbem-30115	9	31	new	new	ADJ
fbem-30115	9	32	form	form	NOUN
fbem-30115	9	33	of	of	ADP
fbem-30115	9	34	social	social	ADJ
fbem-30115	9	35	media	medium	NOUN
fbem-30115	9	36	.	.	PUNCT
fbem-30115	10	1	against	against	ADP
fbem-30115	10	2	this	this	DET
fbem-30115	10	3	backdrop	backdrop	NOUN
fbem-30115	10	4	,	,	PUNCT
fbem-30115	10	5	generation	generation	NOUN
fbem-30115	10	6	z	z	NOUN
fbem-30115	10	7	,	,	PUNCT
fbem-30115	10	8	often	often	ADV
fbem-30115	10	9	regarded	regard	VERB
fbem-30115	10	10	as	as	ADP
fbem-30115	10	11	"	"	PUNCT
fbem-30115	10	12	digital	digital	ADJ
fbem-30115	10	13	natives	native	NOUN
fbem-30115	10	14	,	,	PUNCT
fbem-30115	10	15	"	"	PUNCT
fbem-30115	10	16	has	have	AUX
fbem-30115	10	17	grown	grow	VERB
fbem-30115	10	18	to	to	PART
fbem-30115	10	19	become	become	VERB
fbem-30115	10	20	the	the	DET
fbem-30115	10	21	most	most	ADV
fbem-30115	10	22	representative	representative	ADJ
fbem-30115	10	23	digital	digital	ADJ
fbem-30115	10	24	generation	generation	NOUN
fbem-30115	10	25	,	,	PUNCT
fbem-30115	10	26	exhibiting	exhibit	VERB
fbem-30115	10	27	a	a	DET
fbem-30115	10	28	higher	high	ADJ
fbem-30115	10	29	dependency	dependency	NOUN
fbem-30115	10	30	on	on	ADP
fbem-30115	10	31	digital	digital	ADJ
fbem-30115	10	32	media	medium	NOUN
fbem-30115	10	33	than	than	ADP
fbem-30115	10	34	any	any	DET
fbem-30115	10	35	other	other	ADJ
fbem-30115	10	36	generation	generation	NOUN
fbem-30115	10	37	.	.	PUNCT
fbem-30115	11	1	compared	compare	VERB
fbem-30115	11	2	with	with	ADP
fbem-30115	11	3	traditional	traditional	ADJ
fbem-30115	11	4	consumers	consumer	NOUN
fbem-30115	11	5	,	,	PUNCT
fbem-30115	11	6	generation	generation	NOUN
fbem-30115	11	7	z	z	PROPN
fbem-30115	11	8	's	's	PART
fbem-30115	11	9	demand	demand	NOUN
fbem-30115	11	10	for	for	ADP
fbem-30115	11	11	consumer	consumer	NOUN
fbem-30115	11	12	experience	experience	NOUN
fbem-30115	11	13	is	be	AUX
fbem-30115	11	14	more	more	ADV
fbem-30115	11	15	personalized	personalized	ADJ
fbem-30115	11	16	,	,	PUNCT
fbem-30115	11	17	diversified	diversified	ADJ
fbem-30115	11	18	,	,	PUNCT
fbem-30115	11	19	and	and	CCONJ
fbem-30115	11	20	immediate	immediate	ADJ
fbem-30115	11	21	.	.	PUNCT
fbem-30115	12	1	short	short	ADJ
fbem-30115	12	2	video	video	NOUN
fbem-30115	12	3	platforms	platform	NOUN
fbem-30115	12	4	are	be	AUX
fbem-30115	12	5	not	not	PART
fbem-30115	12	6	only	only	ADV
fbem-30115	12	7	a	a	DET
fbem-30115	12	8	way	way	NOUN
fbem-30115	12	9	for	for	SCONJ
fbem-30115	12	10	them	they	PRON
fbem-30115	12	11	to	to	PART
fbem-30115	12	12	obtain	obtain	VERB
fbem-30115	12	13	information	information	NOUN
fbem-30115	12	14	and	and	CCONJ
fbem-30115	12	15	entertainment	entertainment	NOUN
fbem-30115	12	16	,	,	PUNCT
fbem-30115	12	17	but	but	CCONJ
fbem-30115	12	18	also	also	ADV
fbem-30115	12	19	a	a	DET
fbem-30115	12	20	medium	medium	NOUN
fbem-30115	12	21	for	for	SCONJ
fbem-30115	12	22	them	they	PRON
fbem-30115	12	23	to	to	PART
fbem-30115	12	24	interact	interact	VERB
fbem-30115	12	25	,	,	PUNCT
fbem-30115	12	26	express	express	VERB
fbem-30115	12	27	their	their	PRON
fbem-30115	12	28	views	view	NOUN
fbem-30115	12	29	and	and	CCONJ
fbem-30115	12	30	create	create	VERB
fbem-30115	12	31	content	content	NOUN
fbem-30115	12	32	[	[	X
fbem-30115	12	33	1	1	NUM
fbem-30115	12	34	]	]	PUNCT
fbem-30115	12	35	.	.	PUNCT
fbem-30115	13	1	by	by	ADP
fbem-30115	13	2	liking	like	VERB
fbem-30115	13	3	,	,	PUNCT
fbem-30115	13	4	commenting	comment	VERB
fbem-30115	13	5	,	,	PUNCT
fbem-30115	13	6	reposting	reposte	VERB
fbem-30115	13	7	and	and	CCONJ
fbem-30115	13	8	even	even	ADV
fbem-30115	13	9	creating	create	VERB
fbem-30115	13	10	their	their	PRON
fbem-30115	13	11	own	own	ADJ
fbem-30115	13	12	content	content	NOUN
fbem-30115	13	13	,	,	PUNCT
fbem-30115	13	14	generation	generation	NOUN
fbem-30115	13	15	z	z	NOUN
fbem-30115	13	16	is	be	AUX
fbem-30115	13	17	gradually	gradually	ADV
fbem-30115	13	18	transforming	transform	VERB
fbem-30115	13	19	from	from	ADP
fbem-30115	13	20	passive	passive	ADJ
fbem-30115	13	21	brand	brand	NOUN
fbem-30115	13	22	takers	taker	NOUN
fbem-30115	13	23	to	to	ADP
fbem-30115	13	24	important	important	ADJ
fbem-30115	13	25	players	player	NOUN
fbem-30115	13	26	in	in	ADP
fbem-30115	13	27	brand	brand	NOUN
fbem-30115	13	28	communication	communication	NOUN
fbem-30115	13	29	and	and	CCONJ
fbem-30115	13	30	value	value	NOUN
fbem-30115	13	31	co	co	NOUN
fbem-30115	13	32	-	-	NOUN
fbem-30115	13	33	creation	creation	NOUN
fbem-30115	13	34	.	.	PUNCT
fbem-30115	14	1	this	this	DET
fbem-30115	14	2	two	two	NUM
fbem-30115	14	3	-	-	PUNCT
fbem-30115	14	4	way	way	NOUN
fbem-30115	14	5	interactive	interactive	ADJ
fbem-30115	14	6	mode	mode	NOUN
fbem-30115	14	7	breaks	break	VERB
fbem-30115	14	8	through	through	ADP
fbem-30115	14	9	the	the	DET
fbem-30115	14	10	limitation	limitation	NOUN
fbem-30115	14	11	of	of	ADP
fbem-30115	14	12	one	one	NUM
fbem-30115	14	13	-	-	PUNCT
fbem-30115	14	14	way	way	NOUN
fbem-30115	14	15	communication	communication	NOUN
fbem-30115	14	16	of	of	ADP
fbem-30115	14	17	"	"	PUNCT
fbem-30115	14	18	brand	brand	NOUN
fbem-30115	14	19	-	-	PUNCT
fbem-30115	14	20	consumer	consumer	NOUN
fbem-30115	14	21	"	"	PUNCT
fbem-30115	14	22	in	in	ADP
fbem-30115	14	23	traditional	traditional	ADJ
fbem-30115	14	24	marketing	marketing	NOUN
fbem-30115	14	25	,	,	PUNCT
fbem-30115	14	26	and	and	CCONJ
fbem-30115	14	27	enables	enable	VERB
fbem-30115	14	28	users	user	NOUN
fbem-30115	14	29	to	to	PART
fbem-30115	14	30	play	play	VERB
fbem-30115	14	31	a	a	DET
fbem-30115	14	32	more	more	ADV
fbem-30115	14	33	active	active	ADJ
fbem-30115	14	34	role	role	NOUN
fbem-30115	14	35	in	in	ADP
fbem-30115	14	36	the	the	DET
fbem-30115	14	37	process	process	NOUN
fbem-30115	14	38	of	of	ADP
fbem-30115	14	39	brand	brand	NOUN
fbem-30115	14	40	communication	communication	NOUN
fbem-30115	14	41	[	[	X
fbem-30115	14	42	2	2	NUM
fbem-30115	14	43	]	]	PUNCT
fbem-30115	14	44	.	.	PUNCT
fbem-30115	15	1	most	most	ADJ
fbem-30115	15	2	of	of	ADP
fbem-30115	15	3	the	the	DET
fbem-30115	15	4	existing	exist	VERB
fbem-30115	15	5	relevant	relevant	ADJ
fbem-30115	15	6	studies	study	NOUN
fbem-30115	15	7	focus	focus	VERB
fbem-30115	15	8	on	on	ADP
fbem-30115	15	9	how	how	SCONJ
fbem-30115	15	10	short	short	ADJ
fbem-30115	15	11	video	video	NOUN
fbem-30115	15	12	platforms	platform	NOUN
fbem-30115	15	13	affect	affect	VERB
fbem-30115	15	14	users	user	NOUN
fbem-30115	15	15	'	'	PART
fbem-30115	15	16	purchase	purchase	NOUN
fbem-30115	15	17	decisions	decision	NOUN
fbem-30115	15	18	and	and	CCONJ
fbem-30115	15	19	brand	brand	NOUN
fbem-30115	15	20	exposure	exposure	NOUN
fbem-30115	15	21	,	,	PUNCT
fbem-30115	15	22	but	but	CCONJ
fbem-30115	15	23	there	there	PRON
fbem-30115	15	24	is	be	VERB
fbem-30115	15	25	still	still	ADV
fbem-30115	15	26	a	a	DET
fbem-30115	15	27	lack	lack	NOUN
fbem-30115	15	28	of	of	ADP
fbem-30115	15	29	systematic	systematic	ADJ
fbem-30115	15	30	discussion	discussion	NOUN
fbem-30115	15	31	on	on	ADP
fbem-30115	15	32	the	the	DET
fbem-30115	15	33	internal	internal	ADJ
fbem-30115	15	34	relationship	relationship	NOUN
fbem-30115	15	35	between	between	ADP
fbem-30115	15	36	platform	platform	NOUN
fbem-30115	15	37	functions	function	NOUN
fbem-30115	15	38	and	and	CCONJ
fbem-30115	15	39	brand	brand	NOUN
fbem-30115	15	40	engagement	engagement	NOUN
fbem-30115	15	41	[	[	X
fbem-30115	15	42	3	3	NUM
fbem-30115	15	43	,	,	PUNCT
fbem-30115	15	44	4	4	NUM
fbem-30115	15	45	]	]	PUNCT
fbem-30115	15	46	.	.	PUNCT
fbem-30115	16	1	brand	brand	NOUN
fbem-30115	16	2	engagement	engagement	NOUN
fbem-30115	16	3	can	can	AUX
fbem-30115	16	4	be	be	AUX
fbem-30115	16	5	understood	understand	VERB
fbem-30115	16	6	as	as	ADP
fbem-30115	16	7	the	the	DET
fbem-30115	16	8	user	user	NOUN
fbem-30115	16	9	's	's	PART
fbem-30115	16	10	comprehensive	comprehensive	ADJ
fbem-30115	16	11	investment	investment	NOUN
fbem-30115	16	12	in	in	ADP
fbem-30115	16	13	the	the	DET
fbem-30115	16	14	brand	brand	NOUN
fbem-30115	16	15	at	at	ADP
fbem-30115	16	16	the	the	DET
fbem-30115	16	17	three	three	NUM
fbem-30115	16	18	levels	level	NOUN
fbem-30115	16	19	of	of	ADP
fbem-30115	16	20	cognition	cognition	NOUN
fbem-30115	16	21	,	,	PUNCT
fbem-30115	16	22	emotion	emotion	NOUN
fbem-30115	16	23	,	,	PUNCT
fbem-30115	16	24	and	and	CCONJ
fbem-30115	16	25	behavior	behavior	NOUN
fbem-30115	16	26	,	,	PUNCT
fbem-30115	16	27	which	which	PRON
fbem-30115	16	28	directly	directly	ADV
fbem-30115	16	29	affects	affect	VERB
fbem-30115	16	30	the	the	DET
fbem-30115	16	31	building	building	NOUN
fbem-30115	16	32	of	of	ADP
fbem-30115	16	33	brand	brand	NOUN
fbem-30115	16	34	image	image	NOUN
fbem-30115	16	35	and	and	CCONJ
fbem-30115	16	36	the	the	DET
fbem-30115	16	37	long	long	ADJ
fbem-30115	16	38	-	-	PUNCT
fbem-30115	16	39	term	term	NOUN
fbem-30115	16	40	improvement	improvement	NOUN
fbem-30115	16	41	of	of	ADP
fbem-30115	16	42	brand	brand	NOUN
fbem-30115	16	43	loyalty	loyalty	NOUN
fbem-30115	16	44	.	.	PUNCT
fbem-30115	17	1	in	in	ADP
fbem-30115	17	2	the	the	DET
fbem-30115	17	3	context	context	NOUN
fbem-30115	17	4	of	of	ADP
fbem-30115	17	5	digital	digital	ADJ
fbem-30115	17	6	marketing	marketing	NOUN
fbem-30115	17	7	,	,	PUNCT
fbem-30115	17	8	clarifying	clarify	VERB
fbem-30115	17	9	how	how	SCONJ
fbem-30115	17	10	the	the	DET
fbem-30115	17	11	core	core	NOUN
fbem-30115	17	12	functions	function	NOUN
fbem-30115	17	13	of	of	ADP
fbem-30115	17	14	short	short	ADJ
fbem-30115	17	15	video	video	NOUN
fbem-30115	17	16	platforms	platform	NOUN
fbem-30115	17	17	(	(	PUNCT
fbem-30115	17	18	personalized	personalized	ADJ
fbem-30115	17	19	recommendations	recommendation	NOUN
fbem-30115	17	20	,	,	PUNCT
fbem-30115	17	21	interactive	interactive	ADJ
fbem-30115	17	22	mechanisms	mechanism	NOUN
fbem-30115	17	23	,	,	PUNCT
fbem-30115	17	24	user	user	NOUN
fbem-30115	17	25	-	-	PUNCT
fbem-30115	17	26	generated	generate	VERB
fbem-30115	17	27	content	content	NOUN
fbem-30115	17	28	)	)	PUNCT
fbem-30115	17	29	affect	affect	VERB
fbem-30115	17	30	the	the	DET
fbem-30115	17	31	brand	brand	NOUN
fbem-30115	17	32	engagement	engagement	NOUN
fbem-30115	17	33	of	of	ADP
fbem-30115	17	34	generation	generation	NOUN
fbem-30115	17	35	z	z	NOUN
fbem-30115	17	36	users	user	NOUN
fbem-30115	17	37	will	will	AUX
fbem-30115	17	38	help	help	VERB
fbem-30115	17	39	enrich	enrich	VERB
fbem-30115	17	40	relevant	relevant	ADJ
fbem-30115	17	41	theoretical	theoretical	ADJ
fbem-30115	17	42	research	research	NOUN
fbem-30115	17	43	and	and	CCONJ
fbem-30115	17	44	provide	provide	VERB
fbem-30115	17	45	a	a	DET
fbem-30115	17	46	more	more	ADV
fbem-30115	17	47	practical	practical	ADJ
fbem-30115	17	48	reference	reference	NOUN
fbem-30115	17	49	for	for	ADP
fbem-30115	17	50	enterprises	enterprise	NOUN
fbem-30115	17	51	'	'	PART
fbem-30115	17	52	digital	digital	ADJ
fbem-30115	17	53	marketing	marketing	NOUN
fbem-30115	17	54	strategies	strategy	NOUN
fbem-30115	17	55	.	.	PUNCT
fbem-30115	18	1	this	this	DET
fbem-30115	18	2	study	study	NOUN
fbem-30115	18	3	aims	aim	VERB
fbem-30115	18	4	to	to	PART
fbem-30115	18	5	fill	fill	VERB
fbem-30115	18	6	the	the	DET
fbem-30115	18	7	gap	gap	NOUN
fbem-30115	18	8	in	in	ADP
fbem-30115	18	9	this	this	DET
fbem-30115	18	10	research	research	NOUN
fbem-30115	18	11	field	field	NOUN
fbem-30115	18	12	.	.	PUNCT
fbem-30115	19	1	through	through	ADP
fbem-30115	19	2	in	in	ADP
fbem-30115	19	3	-	-	PUNCT
fbem-30115	19	4	depth	depth	NOUN
fbem-30115	19	5	interviews	interview	NOUN
fbem-30115	19	6	and	and	CCONJ
fbem-30115	19	7	qualitative	qualitative	ADJ
fbem-30115	19	8	analysis	analysis	NOUN
fbem-30115	19	9	,	,	PUNCT
fbem-30115	19	10	this	this	DET
fbem-30115	19	11	paper	paper	NOUN
fbem-30115	19	12	focuses	focus	VERB
fbem-30115	19	13	on	on	ADP
fbem-30115	19	14	the	the	DET
fbem-30115	19	15	impact	impact	NOUN
fbem-30115	19	16	of	of	ADP
fbem-30115	19	17	short	short	ADJ
fbem-30115	19	18	video	video	NOUN
fbem-30115	19	19	platform	platform	NOUN
fbem-30115	19	20	functions	function	NOUN
fbem-30115	19	21	on	on	ADP
fbem-30115	19	22	the	the	DET
fbem-30115	19	23	participation	participation	NOUN
fbem-30115	19	24	behavior	behavior	NOUN
fbem-30115	19	25	in	in	ADP
fbem-30115	19	26	brand	brand	NOUN
fbem-30115	19	27	engagement	engagement	NOUN
fbem-30115	19	28	among	among	ADP
fbem-30115	19	29	generation	generation	NOUN
fbem-30115	19	30	z	z	NOUN
fbem-30115	19	31	and	and	CCONJ
fbem-30115	19	32	explores	explore	VERB
fbem-30115	19	33	the	the	DET
fbem-30115	19	34	mediating	mediate	VERB
fbem-30115	19	35	role	role	NOUN
fbem-30115	19	36	of	of	ADP
fbem-30115	19	37	users	user	NOUN
fbem-30115	19	38	'	'	PART
fbem-30115	19	39	sense	sense	NOUN
fbem-30115	19	40	of	of	ADP
fbem-30115	19	41	immersion	immersion	NOUN
fbem-30115	19	42	and	and	CCONJ
fbem-30115	19	43	participation	participation	NOUN
fbem-30115	19	44	in	in	ADP
fbem-30115	19	45	this	this	DET
fbem-30115	19	46	process	process	NOUN
fbem-30115	19	47	.	.	PUNCT
fbem-30115	20	1	the	the	DET
fbem-30115	20	2	core	core	ADJ
fbem-30115	20	3	question	question	NOUN
fbem-30115	20	4	of	of	ADP
fbem-30115	20	5	the	the	DET
fbem-30115	20	6	study	study	NOUN
fbem-30115	20	7	is	be	AUX
fbem-30115	20	8	:	:	PUNCT
fbem-30115	20	9	how	how	SCONJ
fbem-30115	20	10	does	do	AUX
fbem-30115	20	11	the	the	DET
fbem-30115	20	12	function	function	NOUN
fbem-30115	20	13	of	of	ADP
fbem-30115	20	14	the	the	DET
fbem-30115	20	15	short	short	ADJ
fbem-30115	20	16	video	video	NOUN
fbem-30115	20	17	platform	platform	NOUN
fbem-30115	20	18	shape	shape	NOUN
fbem-30115	20	19	the	the	DET
fbem-30115	20	20	brand	brand	NOUN
fbem-30115	20	21	engagement	engagement	NOUN
fbem-30115	20	22	behavior	behavior	NOUN
fbem-30115	20	23	of	of	ADP
fbem-30115	20	24	generation	generation	NOUN
fbem-30115	20	25	z	z	NOUN
fbem-30115	20	26	?	?	PUNCT
fbem-30115	21	1	what	what	PRON
fbem-30115	21	2	mechanistic	mechanistic	ADJ
fbem-30115	21	3	roles	role	NOUN
fbem-30115	21	4	do	do	VERB
fbem-30115	21	5	immersion	immersion	NOUN
fbem-30115	21	6	and	and	CCONJ
fbem-30115	21	7	engagement	engagement	NOUN
fbem-30115	21	8	play	play	NOUN
fbem-30115	21	9	in	in	ADP
fbem-30115	21	10	this	this	DET
fbem-30115	21	11	process	process	NOUN
fbem-30115	21	12	?	?	PUNCT
fbem-30115	22	1	the	the	DET
fbem-30115	22	2	research	research	NOUN
fbem-30115	22	3	results	result	VERB
fbem-30115	22	4	not	not	PART
fbem-30115	22	5	only	only	ADV
fbem-30115	22	6	provide	provide	VERB
fbem-30115	22	7	empirical	empirical	ADJ
fbem-30115	22	8	support	support	NOUN
fbem-30115	22	9	for	for	ADP
fbem-30115	22	10	the	the	DET
fbem-30115	22	11	formulation	formulation	NOUN
fbem-30115	22	12	of	of	ADP
fbem-30115	22	13	brand	brand	NOUN
fbem-30115	22	14	marketing	marketing	NOUN
fbem-30115	22	15	strategies	strategy	NOUN
fbem-30115	22	16	,	,	PUNCT
fbem-30115	22	17	but	but	CCONJ
fbem-30115	22	18	also	also	ADV
fbem-30115	22	19	provide	provide	VERB
fbem-30115	22	20	a	a	DET
fbem-30115	22	21	theoretical	theoretical	ADJ
fbem-30115	22	22	reference	reference	NOUN
fbem-30115	22	23	for	for	ADP
fbem-30115	22	24	the	the	DET
fbem-30115	22	25	academic	academic	ADJ
fbem-30115	22	26	community	community	NOUN
fbem-30115	22	27	to	to	PART
fbem-30115	22	28	gain	gain	VERB
fbem-30115	22	29	a	a	DET
fbem-30115	22	30	deeper	deep	ADJ
fbem-30115	22	31	understanding	understanding	NOUN
fbem-30115	22	32	of	of	ADP
fbem-30115	22	33	the	the	DET
fbem-30115	22	34	brand	brand	NOUN
fbem-30115	22	35	participation	participation	NOUN
fbem-30115	22	36	behavior	behavior	NOUN
fbem-30115	22	37	of	of	ADP
fbem-30115	22	38	generation	generation	NOUN
fbem-30115	22	39	z	z	PROPN
fbem-30115	22	40	and	and	CCONJ
fbem-30115	22	41	its	its	PRON
fbem-30115	22	42	influencing	influence	VERB
fbem-30115	22	43	factors	factor	NOUN
fbem-30115	22	44	.	.	PUNCT
fbem-30115	23	1	2	2	X
fbem-30115	23	2	.	.	X
fbem-30115	23	3	literature	literature	NOUN
fbem-30115	23	4	review	review	VERB
fbem-30115	23	5	the	the	DET
fbem-30115	23	6	short	short	ADJ
fbem-30115	23	7	video	video	NOUN
fbem-30115	23	8	platform	platform	NOUN
fbem-30115	23	9	relies	rely	VERB
fbem-30115	23	10	on	on	ADP
fbem-30115	23	11	both	both	CCONJ
fbem-30115	23	12	short	short	ADJ
fbem-30115	23	13	and	and	CCONJ
fbem-30115	23	14	long	long	ADJ
fbem-30115	23	15	video	video	NOUN
fbem-30115	23	16	formats	format	NOUN
fbem-30115	23	17	to	to	PART
fbem-30115	23	18	meet	meet	VERB
fbem-30115	23	19	the	the	DET
fbem-30115	23	20	needs	need	NOUN
fbem-30115	23	21	of	of	ADP
fbem-30115	23	22	users	user	NOUN
fbem-30115	23	23	for	for	ADP
fbem-30115	23	24	fragmented	fragmented	ADJ
fbem-30115	23	25	information	information	NOUN
fbem-30115	23	26	and	and	CCONJ
fbem-30115	23	27	entertainment	entertainment	NOUN
fbem-30115	23	28	,	,	PUNCT
fbem-30115	23	29	and	and	CCONJ
fbem-30115	23	30	brings	bring	VERB
fbem-30115	23	31	a	a	DET
fbem-30115	23	32	fast	fast	ADJ
fbem-30115	23	33	and	and	CCONJ
fbem-30115	23	34	convenient	convenient	ADJ
fbem-30115	23	35	content	content	NOUN
fbem-30115	23	36	consumption	consumption	NOUN
fbem-30115	23	37	experience	experience	NOUN
fbem-30115	23	38	.	.	PUNCT
fbem-30115	24	1	existing	exist	VERB
fbem-30115	24	2	research	research	NOUN
fbem-30115	24	3	points	point	VERB
fbem-30115	24	4	out	out	ADP
fbem-30115	24	5	that	that	SCONJ
fbem-30115	24	6	the	the	DET
fbem-30115	24	7	core	core	NOUN
fbem-30115	24	8	functions	function	NOUN
fbem-30115	24	9	of	of	ADP
fbem-30115	24	10	such	such	ADJ
fbem-30115	24	11	platforms	platform	NOUN
fbem-30115	24	12	are	be	AUX
fbem-30115	24	13	mainly	mainly	ADV
fbem-30115	24	14	focused	focus	VERB
fbem-30115	24	15	on	on	ADP
fbem-30115	24	16	personalized	personalized	ADJ
fbem-30115	24	17	recommendations	recommendation	NOUN
fbem-30115	24	18	,	,	PUNCT
fbem-30115	24	19	interactive	interactive	ADJ
fbem-30115	24	20	functions	function	NOUN
fbem-30115	24	21	,	,	PUNCT
fbem-30115	24	22	and	and	CCONJ
fbem-30115	24	23	user	user	NOUN
fbem-30115	24	24	-	-	PUNCT
fbem-30115	24	25	generated	generate	VERB
fbem-30115	24	26	content	content	NOUN
fbem-30115	24	27	(	(	PUNCT
fbem-30115	24	28	ugc	ugc	PROPN
fbem-30115	24	29	)	)	PUNCT
fbem-30115	24	30	creation	creation	NOUN
fbem-30115	24	31	.	.	PUNCT
fbem-30115	25	1	personalized	personalized	ADJ
fbem-30115	25	2	recommendation	recommendation	NOUN
fbem-30115	25	3	can	can	AUX
fbem-30115	25	4	accurately	accurately	ADV
fbem-30115	25	5	identify	identify	VERB
fbem-30115	25	6	user	user	NOUN
fbem-30115	25	7	interests	interest	NOUN
fbem-30115	25	8	and	and	CCONJ
fbem-30115	25	9	preferences	preference	NOUN
fbem-30115	25	10	through	through	ADP
fbem-30115	25	11	algorithms	algorithm	NOUN
fbem-30115	25	12	,	,	PUNCT
fbem-30115	25	13	to	to	PART
fbem-30115	25	14	improve	improve	VERB
fbem-30115	25	15	degree	degree	NOUN
fbem-30115	25	16	of	of	ADP
fbem-30115	25	17	matching	matching	NOUN
fbem-30115	25	18	between	between	ADP
fbem-30115	25	19	brand	brand	NOUN
fbem-30115	25	20	information	information	NOUN
fbem-30115	25	21	and	and	CCONJ
fbem-30115	25	22	users	user	NOUN
fbem-30115	25	23	,	,	PUNCT
fbem-30115	25	24	which	which	PRON
fbem-30115	25	25	not	not	PART
fbem-30115	25	26	only	only	ADV
fbem-30115	25	27	improves	improve	VERB
fbem-30115	25	28	the	the	DET
fbem-30115	25	29	efficiency	efficiency	NOUN
fbem-30115	25	30	of	of	ADP
fbem-30115	25	31	information	information	NOUN
fbem-30115	25	32	dissemination	dissemination	NOUN
fbem-30115	25	33	,	,	PUNCT
fbem-30115	25	34	but	but	CCONJ
fbem-30115	25	35	also	also	ADV
fbem-30115	25	36	enhances	enhance	VERB
fbem-30115	25	37	user	user	NOUN
fbem-30115	25	38	stickiness	stickiness	NOUN
fbem-30115	25	39	to	to	ADP
fbem-30115	25	40	the	the	DET
fbem-30115	25	41	content	content	NOUN
fbem-30115	25	42	.	.	PUNCT
fbem-30115	26	1	the	the	DET
fbem-30115	26	2	interactive	interactive	ADJ
fbem-30115	26	3	function	function	NOUN
fbem-30115	26	4	provides	provide	VERB
fbem-30115	26	5	users	user	NOUN
fbem-30115	26	6	with	with	ADP
fbem-30115	26	7	a	a	DET
fbem-30115	26	8	variety	variety	NOUN
fbem-30115	26	9	of	of	ADP
fbem-30115	26	10	ways	way	NOUN
fbem-30115	26	11	170	170	NUM
fbem-30115	26	12	to	to	PART
fbem-30115	26	13	participate	participate	VERB
fbem-30115	26	14	,	,	PUNCT
fbem-30115	26	15	such	such	ADJ
fbem-30115	26	16	as	as	ADP
fbem-30115	26	17	liking	like	VERB
fbem-30115	26	18	,	,	PUNCT
fbem-30115	26	19	commenting	comment	VERB
fbem-30115	26	20	and	and	CCONJ
fbem-30115	26	21	forwarding	forward	VERB
fbem-30115	26	22	,	,	PUNCT
fbem-30115	26	23	establishing	establish	VERB
fbem-30115	26	24	a	a	DET
fbem-30115	26	25	more	more	ADV
fbem-30115	26	26	direct	direct	ADJ
fbem-30115	26	27	communication	communication	NOUN
fbem-30115	26	28	channel	channel	NOUN
fbem-30115	26	29	between	between	ADP
fbem-30115	26	30	users	user	NOUN
fbem-30115	26	31	and	and	CCONJ
fbem-30115	26	32	brands	brand	NOUN
fbem-30115	26	33	,	,	PUNCT
fbem-30115	26	34	and	and	CCONJ
fbem-30115	26	35	promoting	promote	VERB
fbem-30115	26	36	two	two	NUM
fbem-30115	26	37	-	-	PUNCT
fbem-30115	26	38	way	way	NOUN
fbem-30115	26	39	interaction	interaction	NOUN
fbem-30115	26	40	between	between	ADP
fbem-30115	26	41	brands	brand	NOUN
fbem-30115	26	42	and	and	CCONJ
fbem-30115	26	43	users	user	NOUN
fbem-30115	26	44	.	.	PUNCT
fbem-30115	27	1	at	at	ADP
fbem-30115	27	2	the	the	DET
fbem-30115	27	3	same	same	ADJ
fbem-30115	27	4	time	time	NOUN
fbem-30115	27	5	,	,	PUNCT
fbem-30115	27	6	with	with	ADP
fbem-30115	27	7	the	the	DET
fbem-30115	27	8	emergence	emergence	NOUN
fbem-30115	27	9	of	of	ADP
fbem-30115	27	10	ugc	ugc	PROPN
fbem-30115	27	11	,	,	PUNCT
fbem-30115	27	12	users	user	NOUN
fbem-30115	27	13	are	be	AUX
fbem-30115	27	14	no	no	ADV
fbem-30115	27	15	longer	long	ADV
fbem-30115	27	16	limited	limit	VERB
fbem-30115	27	17	to	to	ADP
fbem-30115	27	18	the	the	DET
fbem-30115	27	19	role	role	NOUN
fbem-30115	27	20	of	of	ADP
fbem-30115	27	21	passively	passively	ADV
fbem-30115	27	22	receiving	receive	VERB
fbem-30115	27	23	information	information	NOUN
fbem-30115	27	24	,	,	PUNCT
fbem-30115	27	25	but	but	CCONJ
fbem-30115	27	26	further	far	ADV
fbem-30115	27	27	become	become	VERB
fbem-30115	27	28	content	content	ADJ
fbem-30115	27	29	creators	creator	NOUN
fbem-30115	27	30	and	and	CCONJ
fbem-30115	27	31	brand	brand	NOUN
fbem-30115	27	32	value	value	NOUN
fbem-30115	27	33	co	co	NOUN
fbem-30115	27	34	-	-	NOUN
fbem-30115	27	35	builders	builder	NOUN
fbem-30115	27	36	,	,	PUNCT
fbem-30115	27	37	and	and	CCONJ
fbem-30115	27	38	this	this	DET
fbem-30115	27	39	process	process	NOUN
fbem-30115	27	40	has	have	AUX
fbem-30115	27	41	injected	inject	VERB
fbem-30115	27	42	more	more	ADV
fbem-30115	27	43	diversified	diversified	ADJ
fbem-30115	27	44	perspectives	perspective	NOUN
fbem-30115	27	45	and	and	CCONJ
fbem-30115	27	46	possibilities	possibility	NOUN
fbem-30115	27	47	for	for	ADP
fbem-30115	27	48	brand	brand	NOUN
fbem-30115	27	49	communication	communication	NOUN
fbem-30115	27	50	.	.	PUNCT
fbem-30115	28	1	in	in	ADP
fbem-30115	28	2	the	the	DET
fbem-30115	28	3	theory	theory	NOUN
fbem-30115	28	4	of	of	ADP
fbem-30115	28	5	brand	brand	NOUN
fbem-30115	28	6	communication	communication	NOUN
fbem-30115	28	7	,	,	PUNCT
fbem-30115	28	8	brand	brand	NOUN
fbem-30115	28	9	engagement	engagement	NOUN
fbem-30115	28	10	is	be	AUX
fbem-30115	28	11	regarded	regard	VERB
fbem-30115	28	12	as	as	ADP
fbem-30115	28	13	a	a	DET
fbem-30115	28	14	key	key	ADJ
fbem-30115	28	15	concept	concept	NOUN
fbem-30115	28	16	to	to	PART
fbem-30115	28	17	measure	measure	VERB
fbem-30115	28	18	the	the	DET
fbem-30115	28	19	degree	degree	NOUN
fbem-30115	28	20	of	of	ADP
fbem-30115	28	21	consumer	consumer	NOUN
fbem-30115	28	22	engagement	engagement	NOUN
fbem-30115	28	23	,	,	PUNCT
fbem-30115	28	24	which	which	PRON
fbem-30115	28	25	is	be	AUX
fbem-30115	28	26	a	a	DET
fbem-30115	28	27	comprehensive	comprehensive	ADJ
fbem-30115	28	28	performance	performance	NOUN
fbem-30115	28	29	of	of	ADP
fbem-30115	28	30	users	user	NOUN
fbem-30115	28	31	in	in	ADP
fbem-30115	28	32	three	three	NUM
fbem-30115	28	33	dimensions	dimension	NOUN
fbem-30115	28	34	of	of	ADP
fbem-30115	28	35	cognition	cognition	NOUN
fbem-30115	28	36	,	,	PUNCT
fbem-30115	28	37	emotion	emotion	NOUN
fbem-30115	28	38	and	and	CCONJ
fbem-30115	28	39	behavior	behavior	NOUN
fbem-30115	28	40	[	[	X
fbem-30115	28	41	5	5	NUM
fbem-30115	28	42	]	]	PUNCT
fbem-30115	28	43	.	.	PUNCT
fbem-30115	29	1	from	from	ADP
fbem-30115	29	2	the	the	DET
fbem-30115	29	3	perspective	perspective	NOUN
fbem-30115	29	4	of	of	ADP
fbem-30115	29	5	cognition	cognition	NOUN
fbem-30115	29	6	,	,	PUNCT
fbem-30115	29	7	brand	brand	NOUN
fbem-30115	29	8	engagement	engagement	NOUN
fbem-30115	29	9	refers	refer	VERB
fbem-30115	29	10	to	to	ADP
fbem-30115	29	11	users	user	NOUN
fbem-30115	29	12	'	'	PART
fbem-30115	29	13	attention	attention	NOUN
fbem-30115	29	14	and	and	CCONJ
fbem-30115	29	15	understanding	understanding	NOUN
fbem-30115	29	16	of	of	ADP
fbem-30115	29	17	brand	brand	NOUN
fbem-30115	29	18	information	information	NOUN
fbem-30115	29	19	;	;	PUNCT
fbem-30115	29	20	the	the	DET
fbem-30115	29	21	emotional	emotional	ADJ
fbem-30115	29	22	level	level	NOUN
fbem-30115	29	23	reflects	reflect	VERB
fbem-30115	29	24	the	the	DET
fbem-30115	29	25	user	user	NOUN
fbem-30115	29	26	's	's	PART
fbem-30115	29	27	attitude	attitude	NOUN
fbem-30115	29	28	and	and	CCONJ
fbem-30115	29	29	emotional	emotional	ADJ
fbem-30115	29	30	dependence	dependence	NOUN
fbem-30115	29	31	on	on	ADP
fbem-30115	29	32	the	the	DET
fbem-30115	29	33	brand	brand	NOUN
fbem-30115	29	34	.	.	PUNCT
fbem-30115	30	1	in	in	ADP
fbem-30115	30	2	terms	term	NOUN
fbem-30115	30	3	of	of	ADP
fbem-30115	30	4	behavior	behavior	NOUN
fbem-30115	30	5	,	,	PUNCT
fbem-30115	30	6	brand	brand	NOUN
fbem-30115	30	7	engagement	engagement	NOUN
fbem-30115	30	8	is	be	AUX
fbem-30115	30	9	reflected	reflect	VERB
fbem-30115	30	10	in	in	ADP
fbem-30115	30	11	users	user	NOUN
fbem-30115	30	12	'	'	PART
fbem-30115	30	13	sharing	sharing	NOUN
fbem-30115	30	14	of	of	ADP
fbem-30115	30	15	brand	brand	NOUN
fbem-30115	30	16	-	-	PUNCT
fbem-30115	30	17	related	relate	VERB
fbem-30115	30	18	information	information	NOUN
fbem-30115	30	19	,	,	PUNCT
fbem-30115	30	20	interaction	interaction	NOUN
fbem-30115	30	21	and	and	CCONJ
fbem-30115	30	22	purchasing	purchasing	NOUN
fbem-30115	30	23	decisions	decision	NOUN
fbem-30115	30	24	[	[	X
fbem-30115	30	25	6	6	NUM
fbem-30115	30	26	]	]	PUNCT
fbem-30115	30	27	.	.	PUNCT
fbem-30115	31	1	the	the	DET
fbem-30115	31	2	improvement	improvement	NOUN
fbem-30115	31	3	of	of	ADP
fbem-30115	31	4	brand	brand	NOUN
fbem-30115	31	5	participation	participation	NOUN
fbem-30115	31	6	can	can	AUX
fbem-30115	31	7	not	not	PART
fbem-30115	31	8	only	only	ADV
fbem-30115	31	9	help	help	VERB
fbem-30115	31	10	the	the	DET
fbem-30115	31	11	brand	brand	NOUN
fbem-30115	31	12	to	to	PART
fbem-30115	31	13	further	far	ADV
fbem-30115	31	14	shape	shape	VERB
fbem-30115	31	15	its	its	PRON
fbem-30115	31	16	own	own	ADJ
fbem-30115	31	17	image	image	NOUN
fbem-30115	31	18	,	,	PUNCT
fbem-30115	31	19	but	but	CCONJ
fbem-30115	31	20	also	also	ADV
fbem-30115	31	21	consolidate	consolidate	VERB
fbem-30115	31	22	the	the	DET
fbem-30115	31	23	brand	brand	NOUN
fbem-30115	31	24	loyalty	loyalty	NOUN
fbem-30115	31	25	of	of	ADP
fbem-30115	31	26	users	user	NOUN
fbem-30115	31	27	to	to	ADP
fbem-30115	31	28	a	a	DET
fbem-30115	31	29	certain	certain	ADJ
fbem-30115	31	30	extent	extent	NOUN
fbem-30115	31	31	,	,	PUNCT
fbem-30115	31	32	and	and	CCONJ
fbem-30115	31	33	provide	provide	VERB
fbem-30115	31	34	support	support	NOUN
fbem-30115	31	35	for	for	ADP
fbem-30115	31	36	the	the	DET
fbem-30115	31	37	sustainable	sustainable	ADJ
fbem-30115	31	38	and	and	CCONJ
fbem-30115	31	39	steady	steady	ADJ
fbem-30115	31	40	development	development	NOUN
fbem-30115	31	41	of	of	ADP
fbem-30115	31	42	the	the	DET
fbem-30115	31	43	brand	brand	NOUN
fbem-30115	31	44	in	in	ADP
fbem-30115	31	45	the	the	DET
fbem-30115	31	46	fierce	fierce	ADJ
fbem-30115	31	47	market	market	NOUN
fbem-30115	31	48	competition	competition	NOUN
fbem-30115	31	49	.	.	PUNCT
fbem-30115	32	1	it	it	PRON
fbem-30115	32	2	is	be	AUX
fbem-30115	32	3	worth	worth	ADJ
fbem-30115	32	4	noting	note	VERB
fbem-30115	32	5	that	that	SCONJ
fbem-30115	32	6	generation	generation	NOUN
fbem-30115	32	7	z	z	NOUN
fbem-30115	32	8	,	,	PUNCT
fbem-30115	32	9	as	as	ADP
fbem-30115	32	10	the	the	DET
fbem-30115	32	11	core	core	PROPN
fbem-30115	32	12	user	user	NOUN
fbem-30115	32	13	group	group	NOUN
fbem-30115	32	14	of	of	ADP
fbem-30115	32	15	the	the	DET
fbem-30115	32	16	current	current	ADJ
fbem-30115	32	17	short	short	ADJ
fbem-30115	32	18	video	video	NOUN
fbem-30115	32	19	platform	platform	NOUN
fbem-30115	32	20	,	,	PUNCT
fbem-30115	32	21	grew	grow	VERB
fbem-30115	32	22	up	up	ADP
fbem-30115	32	23	in	in	ADP
fbem-30115	32	24	the	the	DET
fbem-30115	32	25	era	era	NOUN
fbem-30115	32	26	of	of	ADP
fbem-30115	32	27	highly	highly	ADV
fbem-30115	32	28	developed	develop	VERB
fbem-30115	32	29	social	social	ADJ
fbem-30115	32	30	media	medium	NOUN
fbem-30115	32	31	and	and	CCONJ
fbem-30115	32	32	mobile	mobile	ADJ
fbem-30115	32	33	internet	internet	NOUN
fbem-30115	32	34	,	,	PUNCT
fbem-30115	32	35	and	and	CCONJ
fbem-30115	32	36	showed	show	VERB
fbem-30115	32	37	a	a	DET
fbem-30115	32	38	high	high	ADJ
fbem-30115	32	39	preference	preference	NOUN
fbem-30115	32	40	for	for	ADP
fbem-30115	32	41	short	short	ADJ
fbem-30115	32	42	video	video	NOUN
fbem-30115	32	43	platform	platform	NOUN
fbem-30115	33	1	[	[	X
fbem-30115	33	2	7	7	NUM
fbem-30115	33	3	]	]	PUNCT
fbem-30115	33	4	.	.	PUNCT
fbem-30115	34	1	this	this	DET
fbem-30115	34	2	group	group	NOUN
fbem-30115	34	3	pays	pay	VERB
fbem-30115	34	4	more	more	ADJ
fbem-30115	34	5	attention	attention	NOUN
fbem-30115	34	6	to	to	ADP
fbem-30115	34	7	diversified	diversify	VERB
fbem-30115	34	8	content	content	NOUN
fbem-30115	34	9	experience	experience	NOUN
fbem-30115	34	10	and	and	CCONJ
fbem-30115	34	11	personalized	personalized	ADJ
fbem-30115	34	12	needs	need	NOUN
fbem-30115	34	13	,	,	PUNCT
fbem-30115	34	14	tends	tend	VERB
fbem-30115	34	15	to	to	PART
fbem-30115	34	16	interact	interact	VERB
fbem-30115	34	17	with	with	ADP
fbem-30115	34	18	brands	brand	NOUN
fbem-30115	34	19	,	,	PUNCT
fbem-30115	34	20	and	and	CCONJ
fbem-30115	34	21	seeks	seek	VERB
fbem-30115	34	22	emotional	emotional	ADJ
fbem-30115	34	23	resonance	resonance	NOUN
fbem-30115	34	24	and	and	CCONJ
fbem-30115	34	25	value	value	NOUN
fbem-30115	34	26	recognition	recognition	NOUN
fbem-30115	34	27	in	in	ADP
fbem-30115	34	28	the	the	DET
fbem-30115	34	29	interaction	interaction	NOUN
fbem-30115	34	30	[	[	X
fbem-30115	34	31	8	8	NUM
fbem-30115	34	32	]	]	PUNCT
fbem-30115	34	33	.	.	PUNCT
fbem-30115	35	1	the	the	DET
fbem-30115	35	2	research	research	NOUN
fbem-30115	35	3	results	result	NOUN
fbem-30115	35	4	show	show	VERB
fbem-30115	35	5	that	that	SCONJ
fbem-30115	35	6	generation	generation	NOUN
fbem-30115	35	7	z	z	NOUN
fbem-30115	35	8	is	be	AUX
fbem-30115	35	9	more	more	ADV
fbem-30115	35	10	open	open	ADJ
fbem-30115	35	11	in	in	ADP
fbem-30115	35	12	the	the	DET
fbem-30115	35	13	way	way	NOUN
fbem-30115	35	14	of	of	ADP
fbem-30115	35	15	receiving	receive	VERB
fbem-30115	35	16	brand	brand	NOUN
fbem-30115	35	17	information	information	NOUN
fbem-30115	35	18	on	on	ADP
fbem-30115	35	19	short	short	ADJ
fbem-30115	35	20	video	video	NOUN
fbem-30115	35	21	platforms	platform	NOUN
fbem-30115	35	22	,	,	PUNCT
fbem-30115	35	23	and	and	CCONJ
fbem-30115	35	24	their	their	PRON
fbem-30115	35	25	sense	sense	NOUN
fbem-30115	35	26	of	of	ADP
fbem-30115	35	27	immersion	immersion	NOUN
fbem-30115	35	28	and	and	CCONJ
fbem-30115	35	29	participation	participation	NOUN
fbem-30115	35	30	will	will	AUX
fbem-30115	35	31	have	have	VERB
fbem-30115	35	32	a	a	DET
fbem-30115	35	33	greater	great	ADJ
fbem-30115	35	34	impact	impact	NOUN
fbem-30115	35	35	on	on	ADP
fbem-30115	35	36	brand	brand	NOUN
fbem-30115	35	37	participation	participation	NOUN
fbem-30115	35	38	behavior	behavior	NOUN
fbem-30115	35	39	.	.	PUNCT
fbem-30115	36	1	although	although	SCONJ
fbem-30115	36	2	some	some	DET
fbem-30115	36	3	studies	study	NOUN
fbem-30115	36	4	have	have	AUX
fbem-30115	36	5	preliminarily	preliminarily	ADV
fbem-30115	36	6	discussed	discuss	VERB
fbem-30115	36	7	the	the	DET
fbem-30115	36	8	role	role	NOUN
fbem-30115	36	9	of	of	ADP
fbem-30115	36	10	short	short	ADJ
fbem-30115	36	11	video	video	NOUN
fbem-30115	36	12	platforms	platform	NOUN
fbem-30115	36	13	in	in	ADP
fbem-30115	36	14	brand	brand	NOUN
fbem-30115	36	15	communication	communication	NOUN
fbem-30115	36	16	,	,	PUNCT
fbem-30115	36	17	there	there	PRON
fbem-30115	36	18	are	be	VERB
fbem-30115	36	19	still	still	ADV
fbem-30115	36	20	limitations	limitation	NOUN
fbem-30115	36	21	in	in	ADP
fbem-30115	36	22	the	the	DET
fbem-30115	36	23	systematic	systematic	ADJ
fbem-30115	36	24	analysis	analysis	NOUN
fbem-30115	36	25	of	of	ADP
fbem-30115	36	26	the	the	DET
fbem-30115	36	27	mechanism	mechanism	NOUN
fbem-30115	36	28	of	of	ADP
fbem-30115	36	29	platform	platform	NOUN
fbem-30115	36	30	function	function	NOUN
fbem-30115	36	31	and	and	CCONJ
fbem-30115	36	32	its	its	PRON
fbem-30115	36	33	relationship	relationship	NOUN
fbem-30115	36	34	with	with	ADP
fbem-30115	36	35	the	the	DET
fbem-30115	36	36	engagement	engagement	NOUN
fbem-30115	36	37	of	of	ADP
fbem-30115	36	38	generation	generation	NOUN
fbem-30115	36	39	z	z	NOUN
fbem-30115	36	40	brands	brand	NOUN
fbem-30115	37	1	[	[	X
fbem-30115	37	2	9	9	NUM
fbem-30115	37	3	]	]	PUNCT
fbem-30115	37	4	.	.	PUNCT
fbem-30115	38	1	there	there	PRON
fbem-30115	38	2	is	be	VERB
fbem-30115	38	3	a	a	DET
fbem-30115	38	4	lack	lack	NOUN
fbem-30115	38	5	of	of	ADP
fbem-30115	38	6	indepth	indepth	ADJ
fbem-30115	38	7	research	research	NOUN
fbem-30115	38	8	on	on	ADP
fbem-30115	38	9	the	the	DET
fbem-30115	38	10	synergistic	synergistic	ADJ
fbem-30115	38	11	effect	effect	NOUN
fbem-30115	38	12	of	of	ADP
fbem-30115	38	13	personalized	personalized	ADJ
fbem-30115	38	14	recommendation	recommendation	NOUN
fbem-30115	38	15	,	,	PUNCT
fbem-30115	38	16	interactive	interactive	ADJ
fbem-30115	38	17	function	function	NOUN
fbem-30115	38	18	and	and	CCONJ
fbem-30115	38	19	user	user	NOUN
fbem-30115	38	20	generated	generate	VERB
fbem-30115	38	21	content	content	NOUN
fbem-30115	38	22	(	(	PUNCT
fbem-30115	38	23	ugc	ugc	PROPN
fbem-30115	38	24	)	)	PUNCT
fbem-30115	38	25	.	.	PUNCT
fbem-30115	39	1	in	in	ADP
fbem-30115	39	2	addition	addition	NOUN
fbem-30115	39	3	,	,	PUNCT
fbem-30115	39	4	at	at	ADP
fbem-30115	39	5	present	present	ADJ
fbem-30115	39	6	,	,	PUNCT
fbem-30115	39	7	in	in	ADP
fbem-30115	39	8	terms	term	NOUN
fbem-30115	39	9	of	of	ADP
fbem-30115	39	10	qualitative	qualitative	ADJ
fbem-30115	39	11	research	research	NOUN
fbem-30115	39	12	,	,	PUNCT
fbem-30115	39	13	the	the	DET
fbem-30115	39	14	discussion	discussion	NOUN
fbem-30115	39	15	on	on	ADP
fbem-30115	39	16	the	the	DET
fbem-30115	39	17	subjective	subjective	ADJ
fbem-30115	39	18	experience	experience	NOUN
fbem-30115	39	19	of	of	ADP
fbem-30115	39	20	generation	generation	NOUN
fbem-30115	39	21	z	z	PROPN
fbem-30115	39	22	is	be	AUX
fbem-30115	39	23	insufficient	insufficient	ADJ
fbem-30115	39	24	,	,	PUNCT
fbem-30115	39	25	and	and	CCONJ
fbem-30115	39	26	it	it	PRON
fbem-30115	39	27	is	be	AUX
fbem-30115	39	28	difficult	difficult	ADJ
fbem-30115	39	29	to	to	PART
fbem-30115	39	30	fully	fully	ADV
fbem-30115	39	31	reveal	reveal	VERB
fbem-30115	39	32	the	the	DET
fbem-30115	39	33	internal	internal	ADJ
fbem-30115	39	34	logic	logic	NOUN
fbem-30115	39	35	of	of	ADP
fbem-30115	39	36	the	the	DET
fbem-30115	39	37	formation	formation	NOUN
fbem-30115	39	38	of	of	ADP
fbem-30115	39	39	brand	brand	NOUN
fbem-30115	39	40	engagement	engagement	NOUN
fbem-30115	39	41	.	.	PUNCT
fbem-30115	40	1	therefore	therefore	ADV
fbem-30115	40	2	,	,	PUNCT
fbem-30115	40	3	this	this	DET
fbem-30115	40	4	study	study	NOUN
fbem-30115	40	5	focuses	focus	VERB
fbem-30115	40	6	on	on	ADP
fbem-30115	40	7	the	the	DET
fbem-30115	40	8	combination	combination	NOUN
fbem-30115	40	9	of	of	ADP
fbem-30115	40	10	the	the	DET
fbem-30115	40	11	function	function	NOUN
fbem-30115	40	12	of	of	ADP
fbem-30115	40	13	short	short	ADJ
fbem-30115	40	14	video	video	NOUN
fbem-30115	40	15	platform	platform	NOUN
fbem-30115	40	16	and	and	CCONJ
fbem-30115	40	17	the	the	DET
fbem-30115	40	18	psychological	psychological	ADJ
fbem-30115	40	19	mechanism	mechanism	NOUN
fbem-30115	40	20	of	of	ADP
fbem-30115	40	21	generation	generation	NOUN
fbem-30115	40	22	z.	z.	PROPN
fbem-30115	40	23	by	by	ADP
fbem-30115	40	24	conducting	conduct	VERB
fbem-30115	40	25	in	in	ADP
fbem-30115	40	26	-	-	PUNCT
fbem-30115	40	27	depth	depth	NOUN
fbem-30115	40	28	interviews	interview	NOUN
fbem-30115	40	29	and	and	CCONJ
fbem-30115	40	30	qualitative	qualitative	ADJ
fbem-30115	40	31	analysis	analysis	NOUN
fbem-30115	40	32	,	,	PUNCT
fbem-30115	40	33	the	the	DET
fbem-30115	40	34	corresponding	corresponding	ADJ
fbem-30115	40	35	theoretical	theoretical	ADJ
fbem-30115	40	36	framework	framework	NOUN
fbem-30115	40	37	is	be	AUX
fbem-30115	40	38	constructed	construct	VERB
fbem-30115	40	39	to	to	PART
fbem-30115	40	40	provide	provide	VERB
fbem-30115	40	41	useful	useful	ADJ
fbem-30115	40	42	theoretical	theoretical	ADJ
fbem-30115	40	43	reference	reference	NOUN
fbem-30115	40	44	for	for	ADP
fbem-30115	40	45	the	the	DET
fbem-30115	40	46	expansion	expansion	NOUN
fbem-30115	40	47	of	of	ADP
fbem-30115	40	48	brand	brand	NOUN
fbem-30115	40	49	engagement	engagement	NOUN
fbem-30115	40	50	research	research	NOUN
fbem-30115	40	51	and	and	CCONJ
fbem-30115	40	52	practical	practical	ADJ
fbem-30115	40	53	application	application	NOUN
fbem-30115	40	54	.	.	PUNCT
fbem-30115	41	1	3	3	X
fbem-30115	41	2	.	.	X
fbem-30115	41	3	theoretical	theoretical	ADJ
fbem-30115	41	4	framework	framework	NOUN
fbem-30115	41	5	and	and	CCONJ
fbem-30115	41	6	research	research	NOUN
fbem-30115	41	7	hypotheses	hypothesis	NOUN
fbem-30115	41	8	based	base	VERB
fbem-30115	41	9	on	on	ADP
fbem-30115	41	10	the	the	DET
fbem-30115	41	11	media	medium	NOUN
fbem-30115	41	12	availability	availability	NOUN
fbem-30115	41	13	theory	theory	NOUN
fbem-30115	41	14	and	and	CCONJ
fbem-30115	41	15	brand	brand	NOUN
fbem-30115	41	16	engagement	engagement	PROPN
fbem-30115	41	17	theory	theory	NOUN
fbem-30115	41	18	,	,	PUNCT
fbem-30115	41	19	this	this	DET
fbem-30115	41	20	study	study	NOUN
fbem-30115	41	21	builds	build	VERB
fbem-30115	41	22	a	a	DET
fbem-30115	41	23	research	research	NOUN
fbem-30115	41	24	framework	framework	NOUN
fbem-30115	41	25	to	to	PART
fbem-30115	41	26	explore	explore	VERB
fbem-30115	41	27	the	the	DET
fbem-30115	41	28	impact	impact	NOUN
fbem-30115	41	29	of	of	ADP
fbem-30115	41	30	personalized	personalized	ADJ
fbem-30115	41	31	recommendation	recommendation	NOUN
fbem-30115	41	32	function	function	NOUN
fbem-30115	41	33	,	,	PUNCT
fbem-30115	41	34	interactive	interactive	ADJ
fbem-30115	41	35	function	function	NOUN
fbem-30115	41	36	and	and	CCONJ
fbem-30115	41	37	ugc	ugc	NOUN
fbem-30115	41	38	creation	creation	NOUN
fbem-30115	41	39	on	on	ADP
fbem-30115	41	40	brand	brand	NOUN
fbem-30115	41	41	engagement	engagement	NOUN
fbem-30115	41	42	of	of	ADP
fbem-30115	41	43	generation	generation	NOUN
fbem-30115	41	44	z	z	NOUN
fbem-30115	41	45	users	user	NOUN
fbem-30115	41	46	.	.	PUNCT
fbem-30115	42	1	this	this	DET
fbem-30115	42	2	study	study	NOUN
fbem-30115	42	3	takes	take	VERB
fbem-30115	42	4	the	the	DET
fbem-30115	42	5	immersion	immersion	NOUN
fbem-30115	42	6	and	and	CCONJ
fbem-30115	42	7	participation	participation	NOUN
fbem-30115	42	8	of	of	ADP
fbem-30115	42	9	generation	generation	NOUN
fbem-30115	42	10	z	z	NOUN
fbem-30115	42	11	users	user	NOUN
fbem-30115	42	12	as	as	SCONJ
fbem-30115	42	13	the	the	DET
fbem-30115	42	14	mediating	mediating	NOUN
fbem-30115	42	15	variables	variable	NOUN
fbem-30115	42	16	to	to	PART
fbem-30115	42	17	investigate	investigate	VERB
fbem-30115	42	18	their	their	PRON
fbem-30115	42	19	strengthening	strengthen	VERB
fbem-30115	42	20	role	role	NOUN
fbem-30115	42	21	in	in	ADP
fbem-30115	42	22	the	the	DET
fbem-30115	42	23	relationship	relationship	NOUN
fbem-30115	42	24	between	between	ADP
fbem-30115	42	25	platform	platform	NOUN
fbem-30115	42	26	functions	function	NOUN
fbem-30115	42	27	and	and	CCONJ
fbem-30115	42	28	brand	brand	NOUN
fbem-30115	42	29	engagement	engagement	NOUN
fbem-30115	42	30	.	.	PUNCT
fbem-30115	43	1	the	the	DET
fbem-30115	43	2	technical	technical	ADJ
fbem-30115	43	3	route	route	NOUN
fbem-30115	43	4	is	be	AUX
fbem-30115	43	5	illustrated	illustrate	VERB
fbem-30115	43	6	in	in	ADP
fbem-30115	43	7	figure	figure	NOUN
fbem-30115	43	8	1	1	NUM
fbem-30115	43	9	.	.	PUNCT
fbem-30115	44	1	the	the	DET
fbem-30115	44	2	functional	functional	ADJ
fbem-30115	44	3	characteristics	characteristic	NOUN
fbem-30115	44	4	of	of	ADP
fbem-30115	44	5	short	short	ADJ
fbem-30115	44	6	video	video	NOUN
fbem-30115	44	7	platforms	platform	NOUN
fbem-30115	44	8	play	play	VERB
fbem-30115	44	9	a	a	DET
fbem-30115	44	10	critical	critical	ADJ
fbem-30115	44	11	role	role	NOUN
fbem-30115	44	12	in	in	ADP
fbem-30115	44	13	enhancing	enhance	VERB
fbem-30115	44	14	users	user	NOUN
fbem-30115	44	15	'	'	PART
fbem-30115	44	16	sense	sense	NOUN
fbem-30115	44	17	of	of	ADP
fbem-30115	44	18	immersion	immersion	NOUN
fbem-30115	44	19	and	and	CCONJ
fbem-30115	44	20	participation	participation	NOUN
fbem-30115	44	21	,	,	PUNCT
fbem-30115	44	22	thereby	thereby	ADV
fbem-30115	44	23	influencing	influence	VERB
fbem-30115	44	24	the	the	DET
fbem-30115	44	25	level	level	NOUN
fbem-30115	44	26	of	of	ADP
fbem-30115	44	27	interaction	interaction	NOUN
fbem-30115	44	28	between	between	ADP
fbem-30115	44	29	users	user	NOUN
fbem-30115	44	30	and	and	CCONJ
fbem-30115	44	31	brands	brand	NOUN
fbem-30115	44	32	.	.	PUNCT
fbem-30115	45	1	through	through	ADP
fbem-30115	45	2	accurate	accurate	ADJ
fbem-30115	45	3	analysis	analysis	NOUN
fbem-30115	45	4	of	of	ADP
fbem-30115	45	5	users	user	NOUN
fbem-30115	45	6	'	'	PART
fbem-30115	45	7	interests	interest	NOUN
fbem-30115	45	8	and	and	CCONJ
fbem-30115	45	9	preferences	preference	NOUN
fbem-30115	45	10	,	,	PUNCT
fbem-30115	45	11	personalized	personalized	ADJ
fbem-30115	45	12	recommendation	recommendation	NOUN
fbem-30115	45	13	algorithm	algorithm	NOUN
fbem-30115	45	14	can	can	AUX
fbem-30115	45	15	effectively	effectively	ADV
fbem-30115	45	16	match	match	VERB
fbem-30115	45	17	users	user	NOUN
fbem-30115	45	18	'	'	PART
fbem-30115	45	19	preferred	preferred	ADJ
fbem-30115	45	20	content	content	NOUN
fbem-30115	45	21	and	and	CCONJ
fbem-30115	45	22	further	far	ADV
fbem-30115	45	23	improve	improve	VERB
fbem-30115	45	24	the	the	DET
fbem-30115	45	25	frequency	frequency	NOUN
fbem-30115	45	26	and	and	CCONJ
fbem-30115	45	27	relevance	relevance	NOUN
fbem-30115	45	28	of	of	ADP
fbem-30115	45	29	users	user	NOUN
fbem-30115	45	30	'	'	PART
fbem-30115	45	31	contact	contact	NOUN
fbem-30115	45	32	with	with	ADP
fbem-30115	45	33	brand	brand	NOUN
fbem-30115	45	34	information	information	NOUN
fbem-30115	45	35	.	.	PUNCT
fbem-30115	46	1	this	this	DET
fbem-30115	46	2	content	content	NOUN
fbem-30115	46	3	push	push	NOUN
fbem-30115	46	4	mechanism	mechanism	NOUN
fbem-30115	46	5	strengthens	strengthen	VERB
fbem-30115	46	6	the	the	DET
fbem-30115	46	7	user	user	NOUN
fbem-30115	46	8	's	's	PART
fbem-30115	46	9	cognition	cognition	NOUN
fbem-30115	46	10	of	of	ADP
fbem-30115	46	11	the	the	DET
fbem-30115	46	12	brand	brand	NOUN
fbem-30115	46	13	to	to	ADP
fbem-30115	46	14	a	a	DET
fbem-30115	46	15	certain	certain	ADJ
fbem-30115	46	16	extent	extent	NOUN
fbem-30115	46	17	,	,	PUNCT
fbem-30115	46	18	but	but	CCONJ
fbem-30115	46	19	also	also	ADV
fbem-30115	46	20	promotes	promote	VERB
fbem-30115	46	21	the	the	DET
fbem-30115	46	22	emotional	emotional	ADJ
fbem-30115	46	23	investment	investment	NOUN
fbem-30115	46	24	more	more	ADV
fbem-30115	46	25	deeply	deeply	ADV
fbem-30115	46	26	.	.	PUNCT
fbem-30115	47	1	based	base	VERB
fbem-30115	47	2	on	on	ADP
fbem-30115	47	3	this	this	DET
fbem-30115	47	4	background	background	NOUN
fbem-30115	47	5	,	,	PUNCT
fbem-30115	47	6	this	this	DET
fbem-30115	47	7	study	study	NOUN
fbem-30115	47	8	proposes	propose	VERB
fbem-30115	47	9	the	the	DET
fbem-30115	47	10	following	follow	VERB
fbem-30115	47	11	hypothesis	hypothesis	NOUN
fbem-30115	47	12	:	:	PUNCT
fbem-30115	47	13	h1	h1	NOUN
fbem-30115	47	14	:	:	PUNCT
fbem-30115	47	15	content	content	NOUN
fbem-30115	47	16	personalized	personalized	ADJ
fbem-30115	47	17	recommendation	recommendation	NOUN
fbem-30115	47	18	has	have	VERB
fbem-30115	47	19	a	a	DET
fbem-30115	47	20	positive	positive	ADJ
fbem-30115	47	21	impact	impact	NOUN
fbem-30115	47	22	on	on	ADP
fbem-30115	47	23	brand	brand	NOUN
fbem-30115	47	24	engagement	engagement	NOUN
fbem-30115	47	25	among	among	ADP
fbem-30115	47	26	generation	generation	NOUN
fbem-30115	47	27	z	z	NOUN
fbem-30115	47	28	groups	group	NOUN
fbem-30115	47	29	.	.	PUNCT
fbem-30115	48	1	the	the	DET
fbem-30115	48	2	functions	function	NOUN
fbem-30115	48	3	of	of	ADP
fbem-30115	48	4	"	"	PUNCT
fbem-30115	48	5	like	like	ADP
fbem-30115	48	6	"	"	PUNCT
fbem-30115	48	7	,	,	PUNCT
fbem-30115	48	8	"	"	PUNCT
fbem-30115	48	9	comment	comment	NOUN
fbem-30115	48	10	"	"	PUNCT
fbem-30115	48	11	,	,	PUNCT
fbem-30115	48	12	"	"	PUNCT
fbem-30115	48	13	forward	forward	ADV
fbem-30115	48	14	"	"	PUNCT
fbem-30115	48	15	and	and	CCONJ
fbem-30115	48	16	"	"	PUNCT
fbem-30115	48	17	live	live	ADJ
fbem-30115	48	18	interaction	interaction	NOUN
fbem-30115	48	19	"	"	PUNCT
fbem-30115	48	20	provided	provide	VERB
fbem-30115	48	21	by	by	ADP
fbem-30115	48	22	the	the	DET
fbem-30115	48	23	short	short	ADJ
fbem-30115	48	24	video	video	NOUN
fbem-30115	48	25	platform	platform	NOUN
fbem-30115	48	26	provide	provide	VERB
fbem-30115	48	27	diversified	diversified	ADJ
fbem-30115	48	28	paths	path	NOUN
fbem-30115	48	29	for	for	SCONJ
fbem-30115	48	30	users	user	NOUN
fbem-30115	48	31	to	to	PART
fbem-30115	48	32	participate	participate	VERB
fbem-30115	48	33	in	in	ADP
fbem-30115	48	34	brand	brand	NOUN
fbem-30115	48	35	activities	activity	NOUN
fbem-30115	48	36	.	.	PUNCT
fbem-30115	49	1	these	these	DET
fbem-30115	49	2	interactive	interactive	ADJ
fbem-30115	49	3	mechanisms	mechanism	NOUN
fbem-30115	49	4	can	can	AUX
fbem-30115	49	5	effectively	effectively	ADV
fbem-30115	49	6	increase	increase	VERB
fbem-30115	49	7	the	the	DET
fbem-30115	49	8	frequency	frequency	NOUN
fbem-30115	49	9	of	of	ADP
fbem-30115	49	10	communication	communication	NOUN
fbem-30115	49	11	between	between	ADP
fbem-30115	49	12	users	user	NOUN
fbem-30115	49	13	and	and	CCONJ
fbem-30115	49	14	brands	brand	NOUN
fbem-30115	49	15	,	,	PUNCT
fbem-30115	49	16	and	and	CCONJ
fbem-30115	49	17	gradually	gradually	ADV
fbem-30115	49	18	deepen	deepen	VERB
fbem-30115	49	19	the	the	DET
fbem-30115	49	20	connection	connection	NOUN
fbem-30115	49	21	between	between	ADP
fbem-30115	49	22	the	the	DET
fbem-30115	49	23	two	two	NUM
fbem-30115	49	24	sides	side	NOUN
fbem-30115	49	25	in	in	ADP
fbem-30115	49	26	the	the	DET
fbem-30115	49	27	process	process	NOUN
fbem-30115	49	28	of	of	ADP
fbem-30115	49	29	communication	communication	NOUN
fbem-30115	49	30	.	.	PUNCT
fbem-30115	50	1	through	through	ADP
fbem-30115	50	2	these	these	DET
fbem-30115	50	3	interactive	interactive	ADJ
fbem-30115	50	4	ways	way	NOUN
fbem-30115	50	5	,	,	PUNCT
fbem-30115	50	6	users	user	NOUN
fbem-30115	50	7	gradually	gradually	ADV
fbem-30115	50	8	find	find	VERB
fbem-30115	50	9	emotional	emotional	ADJ
fbem-30115	50	10	identification	identification	NOUN
fbem-30115	50	11	and	and	CCONJ
fbem-30115	50	12	belonging	belong	VERB
fbem-30115	50	13	in	in	ADP
fbem-30115	50	14	the	the	DET
fbem-30115	50	15	brand	brand	NOUN
fbem-30115	50	16	community	community	NOUN
fbem-30115	50	17	,	,	PUNCT
fbem-30115	50	18	to	to	AUX
fbem-30115	50	19	more	more	ADV
fbem-30115	50	20	actively	actively	ADV
fbem-30115	50	21	participate	participate	VERB
fbem-30115	50	22	in	in	ADP
fbem-30115	50	23	brandrelated	brandrelate	VERB
fbem-30115	50	24	activities	activity	NOUN
fbem-30115	50	25	and	and	CCONJ
fbem-30115	50	26	show	show	VERB
fbem-30115	50	27	higher	high	ADJ
fbem-30115	50	28	participation	participation	NOUN
fbem-30115	50	29	.	.	PUNCT
fbem-30115	51	1	based	base	VERB
fbem-30115	51	2	on	on	ADP
fbem-30115	51	3	the	the	DET
fbem-30115	51	4	above	above	ADJ
fbem-30115	51	5	analysis	analysis	NOUN
fbem-30115	51	6	,	,	PUNCT
fbem-30115	51	7	this	this	DET
fbem-30115	51	8	study	study	NOUN
fbem-30115	51	9	proposes	propose	VERB
fbem-30115	51	10	hypothesis	hypothesis	NOUN
fbem-30115	51	11	h2	h2	NOUN
fbem-30115	51	12	:	:	PUNCT
fbem-30115	51	13	the	the	DET
fbem-30115	51	14	improvement	improvement	NOUN
fbem-30115	51	15	and	and	CCONJ
fbem-30115	51	16	diversification	diversification	NOUN
fbem-30115	51	17	of	of	ADP
fbem-30115	51	18	interactive	interactive	ADJ
fbem-30115	51	19	functions	function	NOUN
fbem-30115	51	20	can	can	AUX
fbem-30115	51	21	have	have	VERB
fbem-30115	51	22	a	a	DET
fbem-30115	51	23	positive	positive	ADJ
fbem-30115	51	24	impact	impact	NOUN
fbem-30115	51	25	on	on	ADP
fbem-30115	51	26	the	the	DET
fbem-30115	51	27	brand	brand	NOUN
fbem-30115	51	28	engagement	engagement	NOUN
fbem-30115	51	29	of	of	ADP
fbem-30115	51	30	generation	generation	NOUN
fbem-30115	51	31	z	z	NOUN
fbem-30115	51	32	users	user	NOUN
fbem-30115	51	33	.	.	PUNCT
fbem-30115	52	1	user	user	NOUN
fbem-30115	52	2	-	-	PUNCT
fbem-30115	52	3	generated	generate	VERB
fbem-30115	52	4	content	content	NOUN
fbem-30115	52	5	(	(	PUNCT
fbem-30115	52	6	ugc	ugc	PROPN
fbem-30115	52	7	)	)	PUNCT
fbem-30115	52	8	empowers	empower	VERB
fbem-30115	52	9	users	user	NOUN
fbem-30115	52	10	with	with	ADP
fbem-30115	52	11	initiative	initiative	NOUN
fbem-30115	52	12	in	in	ADP
fbem-30115	52	13	the	the	DET
fbem-30115	52	14	brand	brand	NOUN
fbem-30115	52	15	communication	communication	NOUN
fbem-30115	52	16	process	process	NOUN
fbem-30115	52	17	,	,	PUNCT
fbem-30115	52	18	making	make	VERB
fbem-30115	52	19	them	they	PRON
fbem-30115	52	20	no	no	ADV
fbem-30115	52	21	longer	long	ADV
fbem-30115	52	22	passive	passive	ADJ
fbem-30115	52	23	recipients	recipient	NOUN
fbem-30115	52	24	of	of	ADP
fbem-30115	52	25	information	information	NOUN
fbem-30115	52	26	,	,	PUNCT
fbem-30115	52	27	but	but	CCONJ
fbem-30115	52	28	co	co	NOUN
fbem-30115	52	29	-	-	NOUN
fbem-30115	52	30	creators	creator	NOUN
fbem-30115	52	31	of	of	ADP
fbem-30115	52	32	branded	brand	VERB
fbem-30115	52	33	content	content	NOUN
fbem-30115	52	34	.	.	PUNCT
fbem-30115	53	1	this	this	DET
fbem-30115	53	2	shift	shift	NOUN
fbem-30115	53	3	in	in	ADP
fbem-30115	53	4	roles	role	NOUN
fbem-30115	53	5	gives	give	VERB
fbem-30115	53	6	users	user	NOUN
fbem-30115	53	7	a	a	DET
fbem-30115	53	8	sense	sense	NOUN
fbem-30115	53	9	of	of	ADP
fbem-30115	53	10	accomplishment	accomplishment	NOUN
fbem-30115	53	11	in	in	ADP
fbem-30115	53	12	content	content	NOUN
fbem-30115	53	13	creation	creation	NOUN
fbem-30115	53	14	and	and	CCONJ
fbem-30115	53	15	a	a	DET
fbem-30115	53	16	deeper	deep	ADJ
fbem-30115	53	17	emotional	emotional	ADJ
fbem-30115	53	18	connection	connection	NOUN
fbem-30115	53	19	with	with	ADP
fbem-30115	53	20	the	the	DET
fbem-30115	53	21	brand	brand	NOUN
fbem-30115	53	22	.	.	PUNCT
fbem-30115	54	1	this	this	DET
fbem-30115	54	2	interactive	interactive	ADJ
fbem-30115	54	3	experience	experience	NOUN
fbem-30115	54	4	helps	help	VERB
fbem-30115	54	5	to	to	PART
fbem-30115	54	6	increase	increase	VERB
fbem-30115	54	7	user	user	NOUN
fbem-30115	54	8	engagement	engagement	NOUN
fbem-30115	54	9	with	with	ADP
fbem-30115	54	10	the	the	DET
fbem-30115	54	11	brand	brand	NOUN
fbem-30115	54	12	and	and	CCONJ
fbem-30115	54	13	further	far	ADV
fbem-30115	54	14	promote	promote	VERB
fbem-30115	54	15	brand	brand	NOUN
fbem-30115	54	16	loyalty	loyalty	NOUN
fbem-30115	54	17	.	.	PUNCT
fbem-30115	55	1	based	base	VERB
fbem-30115	55	2	on	on	ADP
fbem-30115	55	3	this	this	PRON
fbem-30115	55	4	,	,	PUNCT
fbem-30115	55	5	this	this	DET
fbem-30115	55	6	study	study	NOUN
fbem-30115	55	7	proposes	propose	VERB
fbem-30115	55	8	the	the	DET
fbem-30115	55	9	hypothesis	hypothesis	NOUN
fbem-30115	55	10	h3	h3	NOUN
fbem-30115	55	11	:	:	PUNCT
fbem-30115	55	12	ugc	ugc	NOUN
fbem-30115	55	13	creation	creation	NOUN
fbem-30115	55	14	has	have	VERB
fbem-30115	55	15	a	a	DET
fbem-30115	55	16	significant	significant	ADJ
fbem-30115	55	17	positive	positive	ADJ
fbem-30115	55	18	impact	impact	NOUN
fbem-30115	55	19	on	on	ADP
fbem-30115	55	20	brand	brand	NOUN
fbem-30115	55	21	engagement	engagement	NOUN
fbem-30115	55	22	of	of	ADP
fbem-30115	55	23	generation	generation	NOUN
fbem-30115	55	24	z	z	NOUN
fbem-30115	55	25	users	user	NOUN
fbem-30115	55	26	.	.	PUNCT
fbem-30115	56	1	the	the	DET
fbem-30115	56	2	impact	impact	NOUN
fbem-30115	56	3	of	of	ADP
fbem-30115	56	4	platform	platform	NOUN
fbem-30115	56	5	functions	function	NOUN
fbem-30115	56	6	on	on	ADP
fbem-30115	56	7	brand	brand	NOUN
fbem-30115	56	8	engagement	engagement	NOUN
fbem-30115	56	9	depends	depend	VERB
fbem-30115	56	10	on	on	ADP
fbem-30115	56	11	the	the	DET
fbem-30115	56	12	user	user	NOUN
fbem-30115	56	13	's	's	PART
fbem-30115	56	14	sense	sense	NOUN
fbem-30115	56	15	of	of	ADP
fbem-30115	56	16	immersion	immersion	NOUN
fbem-30115	56	17	and	and	CCONJ
fbem-30115	56	18	participation	participation	NOUN
fbem-30115	56	19	in	in	ADP
fbem-30115	56	20	the	the	DET
fbem-30115	56	21	use	use	NOUN
fbem-30115	56	22	process	process	NOUN
fbem-30115	56	23	,	,	PUNCT
fbem-30115	56	24	which	which	PRON
fbem-30115	56	25	constitute	constitute	VERB
fbem-30115	56	26	the	the	DET
fbem-30115	56	27	key	key	ADJ
fbem-30115	56	28	psychological	psychological	ADJ
fbem-30115	56	29	mechanisms	mechanism	NOUN
fbem-30115	56	30	.	.	PUNCT
fbem-30115	57	1	the	the	DET
fbem-30115	57	2	sense	sense	NOUN
fbem-30115	57	3	of	of	ADP
fbem-30115	57	4	immersion	immersion	NOUN
fbem-30115	57	5	refers	refer	VERB
fbem-30115	57	6	to	to	ADP
fbem-30115	57	7	the	the	DET
fbem-30115	57	8	user	user	NOUN
fbem-30115	57	9	's	's	PART
fbem-30115	57	10	continuous	continuous	ADJ
fbem-30115	57	11	attention	attention	NOUN
fbem-30115	57	12	to	to	ADP
fbem-30115	57	13	the	the	DET
fbem-30115	57	14	brand	brand	NOUN
fbem-30115	57	15	content	content	NOUN
fbem-30115	57	16	,	,	PUNCT
fbem-30115	57	17	while	while	SCONJ
fbem-30115	57	18	the	the	DET
fbem-30115	57	19	sense	sense	NOUN
fbem-30115	57	20	of	of	ADP
fbem-30115	57	21	engagement	engagement	NOUN
fbem-30115	57	22	is	be	AUX
fbem-30115	57	23	expressed	express	VERB
fbem-30115	57	24	in	in	ADP
fbem-30115	57	25	the	the	DET
fbem-30115	57	26	active	active	ADJ
fbem-30115	57	27	interaction	interaction	NOUN
fbem-30115	57	28	and	and	CCONJ
fbem-30115	57	29	content	content	NOUN
fbem-30115	57	30	creation	creation	NOUN
fbem-30115	57	31	.	.	PUNCT
fbem-30115	58	1	when	when	SCONJ
fbem-30115	58	2	the	the	DET
fbem-30115	58	3	platform	platform	NOUN
fbem-30115	58	4	functions	function	NOUN
fbem-30115	58	5	effectively	effectively	ADV
fbem-30115	58	6	stimulate	stimulate	VERB
fbem-30115	58	7	these	these	DET
fbem-30115	58	8	two	two	NUM
fbem-30115	58	9	psychological	psychological	ADJ
fbem-30115	58	10	experiences	experience	NOUN
fbem-30115	58	11	of	of	ADP
fbem-30115	58	12	users	user	NOUN
fbem-30115	58	13	,	,	PUNCT
fbem-30115	58	14	users	user	NOUN
fbem-30115	58	15	are	be	AUX
fbem-30115	58	16	more	more	ADV
fbem-30115	58	17	likely	likely	ADJ
fbem-30115	58	18	to	to	PART
fbem-30115	58	19	establish	establish	VERB
fbem-30115	58	20	a	a	DET
fbem-30115	58	21	deep	deep	ADJ
fbem-30115	58	22	connection	connection	NOUN
fbem-30115	58	23	with	with	ADP
fbem-30115	58	24	the	the	DET
fbem-30115	58	25	brand	brand	NOUN
fbem-30115	58	26	and	and	CCONJ
fbem-30115	58	27	show	show	VERB
fbem-30115	58	28	a	a	DET
fbem-30115	58	29	higher	high	ADJ
fbem-30115	58	30	level	level	NOUN
fbem-30115	58	31	of	of	ADP
fbem-30115	58	32	brand	brand	NOUN
fbem-30115	58	33	engagement	engagement	NOUN
fbem-30115	58	34	.	.	PUNCT
fbem-30115	59	1	based	base	VERB
fbem-30115	59	2	on	on	ADP
fbem-30115	59	3	this	this	PRON
fbem-30115	59	4	,	,	PUNCT
fbem-30115	59	5	hypothesis	hypothesis	NOUN
fbem-30115	59	6	h4	h4	PROPN
fbem-30115	59	7	is	be	AUX
fbem-30115	59	8	proposed	propose	VERB
fbem-30115	59	9	in	in	ADP
fbem-30115	59	10	this	this	DET
fbem-30115	59	11	study	study	NOUN
fbem-30115	59	12	:	:	PUNCT
fbem-30115	59	13	immersion	immersion	NOUN
fbem-30115	59	14	and	and	CCONJ
fbem-30115	59	15	engagement	engagement	NOUN
fbem-30115	59	16	play	play	VERB
fbem-30115	59	17	a	a	DET
fbem-30115	59	18	mediating	mediate	VERB
fbem-30115	59	19	role	role	NOUN
fbem-30115	59	20	between	between	ADP
fbem-30115	59	21	short	short	ADJ
fbem-30115	59	22	video	video	NOUN
fbem-30115	59	23	platform	platform	NOUN
fbem-30115	59	24	functions	function	NOUN
fbem-30115	59	25	and	and	CCONJ
fbem-30115	59	26	brand	brand	NOUN
fbem-30115	59	27	engagement	engagement	NOUN
fbem-30115	59	28	.	.	PUNCT
fbem-30115	60	1	based	base	VERB
fbem-30115	60	2	on	on	ADP
fbem-30115	60	3	the	the	DET
fbem-30115	60	4	above	above	ADJ
fbem-30115	60	5	hypothesis	hypothesis	NOUN
fbem-30115	60	6	system	system	NOUN
fbem-30115	60	7	,	,	PUNCT
fbem-30115	60	8	this	this	DET
fbem-30115	60	9	study	study	NOUN
fbem-30115	60	10	explores	explore	VERB
fbem-30115	60	11	the	the	DET
fbem-30115	60	12	mechanism	mechanism	NOUN
fbem-30115	60	13	of	of	ADP
fbem-30115	60	14	how	how	SCONJ
fbem-30115	60	15	the	the	DET
fbem-30115	60	16	core	core	NOUN
fbem-30115	60	17	functions	function	NOUN
fbem-30115	60	18	of	of	ADP
fbem-30115	60	19	short	short	ADJ
fbem-30115	60	20	video	video	NOUN
fbem-30115	60	21	platforms	platform	NOUN
fbem-30115	60	22	affect	affect	VERB
fbem-30115	60	23	the	the	DET
fbem-30115	60	24	participation	participation	NOUN
fbem-30115	60	25	of	of	ADP
fbem-30115	60	26	generation	generation	NOUN
fbem-30115	60	27	z	z	NOUN
fbem-30115	60	28	brands	brand	NOUN
fbem-30115	60	29	through	through	ADP
fbem-30115	60	30	psychological	psychological	ADJ
fbem-30115	60	31	mechanisms	mechanism	NOUN
fbem-30115	60	32	.	.	PUNCT
fbem-30115	61	1	through	through	ADP
fbem-30115	61	2	such	such	ADJ
fbem-30115	61	3	systematic	systematic	ADJ
fbem-30115	61	4	analysis	analysis	NOUN
fbem-30115	61	5	,	,	PUNCT
fbem-30115	61	6	the	the	DET
fbem-30115	61	7	research	research	NOUN
fbem-30115	61	8	aims	aim	VERB
fbem-30115	61	9	to	to	PART
fbem-30115	61	10	provide	provide	VERB
fbem-30115	61	11	theoretical	theoretical	ADJ
fbem-30115	61	12	support	support	NOUN
fbem-30115	61	13	for	for	ADP
fbem-30115	61	14	the	the	DET
fbem-30115	61	15	formulation	formulation	NOUN
fbem-30115	61	16	of	of	ADP
fbem-30115	61	17	brand	brand	NOUN
fbem-30115	61	18	marketing	marketing	NOUN
fbem-30115	61	19	strategy	strategy	NOUN
fbem-30115	61	20	and	and	CCONJ
fbem-30115	61	21	provide	provide	VERB
fbem-30115	61	22	reference	reference	NOUN
fbem-30115	61	23	guidance	guidance	NOUN
fbem-30115	61	24	for	for	ADP
fbem-30115	61	25	practical	practical	ADJ
fbem-30115	61	26	operation	operation	NOUN
fbem-30115	61	27	.	.	PUNCT
fbem-30115	62	1	171	171	NUM
fbem-30115	62	2	figure	figure	NOUN
fbem-30115	62	3	1	1	NUM
fbem-30115	62	4	.	.	PUNCT
fbem-30115	63	1	technical	technical	ADJ
fbem-30115	63	2	route	route	PROPN
fbem-30115	63	3	4	4	NUM
fbem-30115	63	4	.	.	PUNCT
fbem-30115	63	5	research	research	NOUN
fbem-30115	63	6	design	design	NOUN
fbem-30115	63	7	this	this	DET
fbem-30115	63	8	study	study	NOUN
fbem-30115	63	9	aims	aim	VERB
fbem-30115	63	10	to	to	PART
fbem-30115	63	11	explore	explore	VERB
fbem-30115	63	12	how	how	SCONJ
fbem-30115	63	13	short	short	ADJ
fbem-30115	63	14	video	video	NOUN
fbem-30115	63	15	platform	platform	NOUN
fbem-30115	63	16	functions	function	NOUN
fbem-30115	63	17	affect	affect	VERB
fbem-30115	63	18	brand	brand	NOUN
fbem-30115	63	19	engagement	engagement	NOUN
fbem-30115	63	20	among	among	ADP
fbem-30115	63	21	generation	generation	NOUN
fbem-30115	63	22	z	z	NOUN
fbem-30115	63	23	users	user	NOUN
fbem-30115	63	24	through	through	ADP
fbem-30115	63	25	immersion	immersion	NOUN
fbem-30115	63	26	and	and	CCONJ
fbem-30115	63	27	engagement	engagement	NOUN
fbem-30115	63	28	.	.	PUNCT
fbem-30115	64	1	in	in	ADP
fbem-30115	64	2	order	order	NOUN
fbem-30115	64	3	to	to	PART
fbem-30115	64	4	achieve	achieve	VERB
fbem-30115	64	5	this	this	DET
fbem-30115	64	6	goal	goal	NOUN
fbem-30115	64	7	,	,	PUNCT
fbem-30115	64	8	the	the	DET
fbem-30115	64	9	research	research	NOUN
fbem-30115	64	10	adopts	adopt	VERB
fbem-30115	64	11	the	the	DET
fbem-30115	64	12	qualitative	qualitative	ADJ
fbem-30115	64	13	research	research	NOUN
fbem-30115	64	14	method	method	NOUN
fbem-30115	64	15	of	of	ADP
fbem-30115	64	16	in	in	ADP
fbem-30115	64	17	-	-	PUNCT
fbem-30115	64	18	depth	depth	NOUN
fbem-30115	64	19	interview	interview	NOUN
fbem-30115	64	20	combined	combine	VERB
fbem-30115	64	21	with	with	ADP
fbem-30115	64	22	third	third	ADJ
fbem-30115	64	23	-	-	PUNCT
fbem-30115	64	24	level	level	NOUN
fbem-30115	64	25	coding	coding	NOUN
fbem-30115	64	26	to	to	PART
fbem-30115	64	27	dig	dig	VERB
fbem-30115	64	28	deeply	deeply	ADV
fbem-30115	64	29	into	into	ADP
fbem-30115	64	30	the	the	DET
fbem-30115	64	31	subjective	subjective	ADJ
fbem-30115	64	32	experience	experience	NOUN
fbem-30115	64	33	and	and	CCONJ
fbem-30115	64	34	internal	internal	ADJ
fbem-30115	64	35	mechanism	mechanism	NOUN
fbem-30115	64	36	of	of	ADP
fbem-30115	64	37	generation	generation	NOUN
fbem-30115	64	38	z	z	NOUN
fbem-30115	64	39	users	user	NOUN
fbem-30115	64	40	.	.	PUNCT
fbem-30115	65	1	4.1	4.1	NUM
fbem-30115	65	2	.	.	PUNCT
fbem-30115	65	3	research	research	NOUN
fbem-30115	65	4	methods	method	NOUN
fbem-30115	65	5	and	and	CCONJ
fbem-30115	65	6	participants	participant	NOUN
fbem-30115	65	7	this	this	DET
fbem-30115	65	8	study	study	NOUN
fbem-30115	65	9	combines	combine	VERB
fbem-30115	65	10	the	the	DET
fbem-30115	65	11	strengths	strength	NOUN
fbem-30115	65	12	of	of	ADP
fbem-30115	65	13	in	in	ADP
fbem-30115	65	14	-	-	PUNCT
fbem-30115	65	15	depth	depth	NOUN
fbem-30115	65	16	interviews	interview	NOUN
fbem-30115	65	17	and	and	CCONJ
fbem-30115	65	18	three	three	NUM
fbem-30115	65	19	-	-	PUNCT
fbem-30115	65	20	level	level	NOUN
fbem-30115	65	21	coding	code	VERB
fbem-30115	65	22	analysis	analysis	NOUN
fbem-30115	65	23	.	.	PUNCT
fbem-30115	66	1	in	in	ADP
fbem-30115	66	2	-	-	PUNCT
fbem-30115	66	3	depth	depth	NOUN
fbem-30115	66	4	interviews	interview	NOUN
fbem-30115	66	5	,	,	PUNCT
fbem-30115	66	6	as	as	ADP
fbem-30115	66	7	a	a	DET
fbem-30115	66	8	qualitative	qualitative	ADJ
fbem-30115	66	9	research	research	NOUN
fbem-30115	66	10	method	method	NOUN
fbem-30115	66	11	,	,	PUNCT
fbem-30115	66	12	effectively	effectively	ADV
fbem-30115	66	13	capture	capture	VERB
fbem-30115	66	14	respondents	respondent	NOUN
fbem-30115	66	15	'	'	PART
fbem-30115	66	16	subjective	subjective	ADJ
fbem-30115	66	17	experiences	experience	NOUN
fbem-30115	66	18	and	and	CCONJ
fbem-30115	66	19	personal	personal	ADJ
fbem-30115	66	20	insights	insight	NOUN
fbem-30115	66	21	,	,	PUNCT
fbem-30115	66	22	making	make	VERB
fbem-30115	66	23	them	they	PRON
fbem-30115	66	24	well	well	ADV
fbem-30115	66	25	-	-	PUNCT
fbem-30115	66	26	suited	suit	VERB
fbem-30115	66	27	to	to	ADP
fbem-30115	66	28	the	the	DET
fbem-30115	66	29	exploratory	exploratory	ADJ
fbem-30115	66	30	nature	nature	NOUN
fbem-30115	66	31	of	of	ADP
fbem-30115	66	32	this	this	DET
fbem-30115	66	33	research	research	NOUN
fbem-30115	66	34	,	,	PUNCT
fbem-30115	66	35	which	which	PRON
fbem-30115	66	36	demands	demand	VERB
fbem-30115	66	37	detailed	detailed	ADJ
fbem-30115	66	38	and	and	CCONJ
fbem-30115	66	39	nuanced	nuanced	ADJ
fbem-30115	66	40	data	datum	NOUN
fbem-30115	66	41	.	.	PUNCT
fbem-30115	67	1	the	the	DET
fbem-30115	67	2	three	three	NUM
fbem-30115	67	3	-	-	PUNCT
fbem-30115	67	4	level	level	NOUN
fbem-30115	67	5	coding	coding	NOUN
fbem-30115	67	6	method	method	NOUN
fbem-30115	67	7	systematically	systematically	ADV
fbem-30115	67	8	organizes	organize	VERB
fbem-30115	67	9	,	,	PUNCT
fbem-30115	67	10	synthesizes	synthesize	NOUN
fbem-30115	67	11	,	,	PUNCT
fbem-30115	67	12	and	and	CCONJ
fbem-30115	67	13	refines	refine	VERB
fbem-30115	67	14	large	large	ADJ
fbem-30115	67	15	volumes	volume	NOUN
fbem-30115	67	16	of	of	ADP
fbem-30115	67	17	interview	interview	NOUN
fbem-30115	67	18	data	datum	NOUN
fbem-30115	67	19	to	to	PART
fbem-30115	67	20	identify	identify	VERB
fbem-30115	67	21	core	core	NOUN
fbem-30115	67	22	themes	theme	NOUN
fbem-30115	67	23	and	and	CCONJ
fbem-30115	67	24	patterns	pattern	NOUN
fbem-30115	67	25	,	,	PUNCT
fbem-30115	67	26	facilitating	facilitate	VERB
fbem-30115	67	27	the	the	DET
fbem-30115	67	28	derivation	derivation	NOUN
fbem-30115	67	29	of	of	ADP
fbem-30115	67	30	meaningful	meaningful	ADJ
fbem-30115	67	31	and	and	CCONJ
fbem-30115	67	32	generalizable	generalizable	ADJ
fbem-30115	67	33	conclusions	conclusion	NOUN
fbem-30115	67	34	.	.	PUNCT
fbem-30115	68	1	the	the	DET
fbem-30115	68	2	combination	combination	NOUN
fbem-30115	68	3	of	of	ADP
fbem-30115	68	4	the	the	DET
fbem-30115	68	5	two	two	NUM
fbem-30115	68	6	helps	help	NOUN
fbem-30115	68	7	to	to	PART
fbem-30115	68	8	fully	fully	ADV
fbem-30115	68	9	present	present	VERB
fbem-30115	68	10	the	the	DET
fbem-30115	68	11	mechanism	mechanism	NOUN
fbem-30115	68	12	of	of	ADP
fbem-30115	68	13	short	short	ADJ
fbem-30115	68	14	video	video	NOUN
fbem-30115	68	15	platform	platform	NOUN
fbem-30115	68	16	functions	function	NOUN
fbem-30115	68	17	on	on	ADP
fbem-30115	68	18	brand	brand	NOUN
fbem-30115	68	19	engagement	engagement	NOUN
fbem-30115	68	20	.	.	PUNCT
fbem-30115	69	1	in	in	ADP
fbem-30115	69	2	terms	term	NOUN
fbem-30115	69	3	of	of	ADP
fbem-30115	69	4	sample	sample	NOUN
fbem-30115	69	5	selection	selection	NOUN
fbem-30115	69	6	,	,	PUNCT
fbem-30115	69	7	the	the	DET
fbem-30115	69	8	study	study	NOUN
fbem-30115	69	9	adopts	adopt	VERB
fbem-30115	69	10	purposive	purposive	ADJ
fbem-30115	69	11	sampling	sampling	NOUN
fbem-30115	69	12	,	,	PUNCT
fbem-30115	69	13	mainly	mainly	ADV
fbem-30115	69	14	targeting	target	VERB
fbem-30115	69	15	users	user	NOUN
fbem-30115	69	16	who	who	PRON
fbem-30115	69	17	meet	meet	VERB
fbem-30115	69	18	the	the	DET
fbem-30115	69	19	definition	definition	NOUN
fbem-30115	69	20	of	of	ADP
fbem-30115	69	21	generation	generation	NOUN
fbem-30115	69	22	z.	z.	PROPN
fbem-30115	69	23	specifically	specifically	ADV
fbem-30115	69	24	,	,	PUNCT
fbem-30115	69	25	the	the	DET
fbem-30115	69	26	sample	sample	NOUN
fbem-30115	69	27	selection	selection	NOUN
fbem-30115	69	28	criteria	criterion	NOUN
fbem-30115	69	29	include	include	VERB
fbem-30115	69	30	those	those	PRON
fbem-30115	69	31	who	who	PRON
fbem-30115	69	32	were	be	AUX
fbem-30115	69	33	born	bear	VERB
fbem-30115	69	34	between	between	ADP
fbem-30115	69	35	1995	1995	NUM
fbem-30115	69	36	and	and	CCONJ
fbem-30115	69	37	2009	2009	NUM
fbem-30115	69	38	and	and	CCONJ
fbem-30115	69	39	are	be	AUX
fbem-30115	69	40	high	high	ADJ
fbem-30115	69	41	-	-	PUNCT
fbem-30115	69	42	frequency	frequency	NOUN
fbem-30115	69	43	users	user	NOUN
fbem-30115	69	44	of	of	ADP
fbem-30115	69	45	short	short	ADJ
fbem-30115	69	46	video	video	NOUN
fbem-30115	69	47	platforms	platform	NOUN
fbem-30115	69	48	,	,	PUNCT
fbem-30115	69	49	such	such	ADJ
fbem-30115	69	50	as	as	ADP
fbem-30115	69	51	douyin	douyin	PROPN
fbem-30115	69	52	,	,	PUNCT
fbem-30115	69	53	kuaishou	kuaishou	NOUN
fbem-30115	69	54	,	,	PUNCT
fbem-30115	69	55	tiktok	tiktok	NOUN
fbem-30115	69	56	,	,	PUNCT
fbem-30115	69	57	etc	etc	X
fbem-30115	69	58	.	.	X
fbem-30115	69	59	,	,	PUNCT
fbem-30115	69	60	to	to	PART
fbem-30115	69	61	ensure	ensure	VERB
fbem-30115	69	62	that	that	SCONJ
fbem-30115	69	63	respondents	respondent	NOUN
fbem-30115	69	64	have	have	VERB
fbem-30115	69	65	a	a	DET
fbem-30115	69	66	full	full	ADJ
fbem-30115	69	67	understanding	understanding	NOUN
fbem-30115	69	68	of	of	ADP
fbem-30115	69	69	the	the	DET
fbem-30115	69	70	platform	platform	NOUN
fbem-30115	69	71	functions	function	NOUN
fbem-30115	69	72	and	and	CCONJ
fbem-30115	69	73	experience	experience	NOUN
fbem-30115	69	74	.	.	PUNCT
fbem-30115	70	1	at	at	ADP
fbem-30115	70	2	the	the	DET
fbem-30115	70	3	same	same	ADJ
fbem-30115	70	4	time	time	NOUN
fbem-30115	70	5	,	,	PUNCT
fbem-30115	70	6	the	the	DET
fbem-30115	70	7	research	research	NOUN
fbem-30115	70	8	focuses	focus	VERB
fbem-30115	70	9	on	on	ADP
fbem-30115	70	10	college	college	NOUN
fbem-30115	70	11	students	student	NOUN
fbem-30115	70	12	and	and	CCONJ
fbem-30115	70	13	new	new	ADJ
fbem-30115	70	14	employees	employee	NOUN
fbem-30115	70	15	,	,	PUNCT
fbem-30115	70	16	this	this	DET
fbem-30115	70	17	part	part	NOUN
fbem-30115	70	18	of	of	ADP
fbem-30115	70	19	the	the	DET
fbem-30115	70	20	group	group	NOUN
fbem-30115	70	21	is	be	AUX
fbem-30115	70	22	more	more	ADV
fbem-30115	70	23	sensitive	sensitive	ADJ
fbem-30115	70	24	to	to	ADP
fbem-30115	70	25	brand	brand	NOUN
fbem-30115	70	26	marketing	marketing	NOUN
fbem-30115	70	27	information	information	NOUN
fbem-30115	70	28	,	,	PUNCT
fbem-30115	70	29	and	and	CCONJ
fbem-30115	70	30	brand	brand	NOUN
fbem-30115	70	31	participation	participation	NOUN
fbem-30115	70	32	is	be	AUX
fbem-30115	70	33	relatively	relatively	ADV
fbem-30115	70	34	active	active	ADJ
fbem-30115	70	35	.	.	PUNCT
fbem-30115	71	1	in	in	ADP
fbem-30115	71	2	order	order	NOUN
fbem-30115	71	3	to	to	PART
fbem-30115	71	4	ensure	ensure	VERB
fbem-30115	71	5	the	the	DET
fbem-30115	71	6	diversity	diversity	NOUN
fbem-30115	71	7	and	and	CCONJ
fbem-30115	71	8	representativeness	representativeness	NOUN
fbem-30115	71	9	of	of	ADP
fbem-30115	71	10	the	the	DET
fbem-30115	71	11	samples	sample	NOUN
fbem-30115	71	12	,	,	PUNCT
fbem-30115	71	13	the	the	DET
fbem-30115	71	14	researcher	researcher	NOUN
fbem-30115	71	15	took	take	VERB
fbem-30115	71	16	gender	gender	NOUN
fbem-30115	71	17	,	,	PUNCT
fbem-30115	71	18	region	region	NOUN
fbem-30115	71	19	and	and	CCONJ
fbem-30115	71	20	educational	educational	ADJ
fbem-30115	71	21	background	background	NOUN
fbem-30115	71	22	into	into	ADP
fbem-30115	71	23	consideration	consideration	NOUN
fbem-30115	71	24	when	when	SCONJ
fbem-30115	71	25	selecting	select	VERB
fbem-30115	71	26	the	the	DET
fbem-30115	71	27	interviewees	interviewee	NOUN
fbem-30115	71	28	,	,	PUNCT
fbem-30115	71	29	and	and	CCONJ
fbem-30115	71	30	finally	finally	ADV
fbem-30115	71	31	selected	select	VERB
fbem-30115	71	32	20	20	NUM
fbem-30115	71	33	generation	generation	NOUN
fbem-30115	71	34	z	z	NOUN
fbem-30115	71	35	users	user	NOUN
fbem-30115	71	36	from	from	ADP
fbem-30115	71	37	guangzhou	guangzhou	PROPN
fbem-30115	71	38	,	,	PUNCT
fbem-30115	71	39	shantou	shantou	PROPN
fbem-30115	71	40	and	and	CCONJ
fbem-30115	71	41	zhuhai	zhuhai	PROPN
fbem-30115	71	42	as	as	ADP
fbem-30115	71	43	the	the	DET
fbem-30115	71	44	interviewees	interviewee	NOUN
fbem-30115	71	45	.	.	PUNCT
fbem-30115	72	1	4.2	4.2	NUM
fbem-30115	72	2	.	.	PUNCT
fbem-30115	73	1	interview	interview	NOUN
fbem-30115	73	2	implementation	implementation	NOUN
fbem-30115	73	3	and	and	CCONJ
fbem-30115	73	4	data	datum	NOUN
fbem-30115	73	5	collection	collection	NOUN
fbem-30115	73	6	the	the	DET
fbem-30115	73	7	design	design	NOUN
fbem-30115	73	8	of	of	ADP
fbem-30115	73	9	the	the	DET
fbem-30115	73	10	interview	interview	NOUN
fbem-30115	73	11	outline	outline	NOUN
fbem-30115	73	12	is	be	AUX
fbem-30115	73	13	based	base	VERB
fbem-30115	73	14	on	on	ADP
fbem-30115	73	15	the	the	DET
fbem-30115	73	16	previous	previous	ADJ
fbem-30115	73	17	literature	literature	NOUN
fbem-30115	73	18	research	research	NOUN
fbem-30115	73	19	and	and	CCONJ
fbem-30115	73	20	research	research	NOUN
fbem-30115	73	21	hypothesis	hypothesis	NOUN
fbem-30115	73	22	,	,	PUNCT
fbem-30115	73	23	and	and	CCONJ
fbem-30115	73	24	the	the	DET
fbem-30115	73	25	content	content	NOUN
fbem-30115	73	26	covers	cover	VERB
fbem-30115	73	27	three	three	NUM
fbem-30115	73	28	core	core	NOUN
fbem-30115	73	29	levels	level	NOUN
fbem-30115	73	30	.	.	PUNCT
fbem-30115	74	1	first	first	ADV
fbem-30115	74	2	,	,	PUNCT
fbem-30115	74	3	we	we	PRON
fbem-30115	74	4	focused	focus	VERB
fbem-30115	74	5	on	on	ADP
fbem-30115	74	6	respondents	respondent	NOUN
fbem-30115	74	7	'	'	PART
fbem-30115	74	8	subjective	subjective	ADJ
fbem-30115	74	9	experience	experience	NOUN
fbem-30115	74	10	and	and	CCONJ
fbem-30115	74	11	evaluation	evaluation	NOUN
fbem-30115	74	12	of	of	ADP
fbem-30115	74	13	personalized	personalized	ADJ
fbem-30115	74	14	recommendations	recommendation	NOUN
fbem-30115	74	15	,	,	PUNCT
fbem-30115	74	16	interactive	interactive	ADJ
fbem-30115	74	17	functions	function	NOUN
fbem-30115	74	18	and	and	CCONJ
fbem-30115	74	19	ugc	ugc	NOUN
fbem-30115	74	20	functions	function	NOUN
fbem-30115	74	21	,	,	PUNCT
fbem-30115	74	22	aiming	aim	VERB
fbem-30115	74	23	to	to	PART
fbem-30115	74	24	obtain	obtain	VERB
fbem-30115	74	25	their	their	PRON
fbem-30115	74	26	deep	deep	ADJ
fbem-30115	74	27	understanding	understanding	NOUN
fbem-30115	74	28	of	of	ADP
fbem-30115	74	29	short	short	ADJ
fbem-30115	74	30	video	video	NOUN
fbem-30115	74	31	platform	platform	NOUN
fbem-30115	74	32	functions	function	NOUN
fbem-30115	74	33	.	.	PUNCT
fbem-30115	75	1	secondly	secondly	ADV
fbem-30115	75	2	,	,	PUNCT
fbem-30115	75	3	the	the	DET
fbem-30115	75	4	immersion	immersion	NOUN
fbem-30115	75	5	and	and	CCONJ
fbem-30115	75	6	participation	participation	NOUN
fbem-30115	75	7	motivation	motivation	NOUN
fbem-30115	75	8	of	of	ADP
fbem-30115	75	9	respondents	respondent	NOUN
fbem-30115	75	10	when	when	SCONJ
fbem-30115	75	11	they	they	PRON
fbem-30115	75	12	contact	contact	VERB
fbem-30115	75	13	and	and	CCONJ
fbem-30115	75	14	interact	interact	VERB
fbem-30115	75	15	with	with	ADP
fbem-30115	75	16	brand	brand	NOUN
fbem-30115	75	17	information	information	NOUN
fbem-30115	75	18	are	be	AUX
fbem-30115	75	19	deeply	deeply	ADV
fbem-30115	75	20	explored	explore	VERB
fbem-30115	75	21	,	,	PUNCT
fbem-30115	75	22	and	and	CCONJ
fbem-30115	75	23	how	how	SCONJ
fbem-30115	75	24	these	these	DET
fbem-30115	75	25	factors	factor	NOUN
fbem-30115	75	26	affect	affect	VERB
fbem-30115	75	27	their	their	PRON
fbem-30115	75	28	behavioral	behavioral	ADJ
fbem-30115	75	29	responses	response	NOUN
fbem-30115	75	30	is	be	AUX
fbem-30115	75	31	analyzed	analyze	VERB
fbem-30115	75	32	.	.	PUNCT
fbem-30115	76	1	finally	finally	ADV
fbem-30115	76	2	,	,	PUNCT
fbem-30115	76	3	the	the	DET
fbem-30115	76	4	changes	change	NOUN
fbem-30115	76	5	of	of	ADP
fbem-30115	76	6	brand	brand	NOUN
fbem-30115	76	7	cognition	cognition	NOUN
fbem-30115	76	8	,	,	PUNCT
fbem-30115	76	9	attitude	attitude	NOUN
fbem-30115	76	10	and	and	CCONJ
fbem-30115	76	11	loyalty	loyalty	NOUN
fbem-30115	76	12	after	after	SCONJ
fbem-30115	76	13	brand	brand	NOUN
fbem-30115	76	14	interaction	interaction	NOUN
fbem-30115	76	15	were	be	AUX
fbem-30115	76	16	investigated	investigate	VERB
fbem-30115	76	17	to	to	PART
fbem-30115	76	18	reveal	reveal	VERB
fbem-30115	76	19	the	the	DET
fbem-30115	76	20	persistence	persistence	NOUN
fbem-30115	76	21	and	and	CCONJ
fbem-30115	76	22	deep	deep	ADJ
fbem-30115	76	23	mechanism	mechanism	NOUN
fbem-30115	76	24	of	of	ADP
fbem-30115	76	25	the	the	DET
fbem-30115	76	26	interaction	interaction	NOUN
fbem-30115	76	27	effect	effect	NOUN
fbem-30115	76	28	.	.	PUNCT
fbem-30115	77	1	the	the	DET
fbem-30115	77	2	choice	choice	NOUN
fbem-30115	77	3	of	of	ADP
fbem-30115	77	4	interview	interview	NOUN
fbem-30115	77	5	form	form	NOUN
fbem-30115	77	6	is	be	AUX
fbem-30115	77	7	mainly	mainly	ADV
fbem-30115	77	8	based	base	VERB
fbem-30115	77	9	on	on	ADP
fbem-30115	77	10	the	the	DET
fbem-30115	77	11	actual	actual	ADJ
fbem-30115	77	12	convenience	convenience	NOUN
fbem-30115	77	13	of	of	ADP
fbem-30115	77	14	the	the	DET
fbem-30115	77	15	interviewees	interviewee	NOUN
fbem-30115	77	16	,	,	PUNCT
fbem-30115	77	17	and	and	CCONJ
fbem-30115	77	18	the	the	DET
fbem-30115	77	19	way	way	NOUN
fbem-30115	77	20	of	of	ADP
fbem-30115	77	21	face	face	NOUN
fbem-30115	77	22	-	-	PUNCT
fbem-30115	77	23	to	to	ADP
fbem-30115	77	24	-	-	PUNCT
fbem-30115	77	25	face	face	NOUN
fbem-30115	77	26	or	or	CCONJ
fbem-30115	77	27	online	online	ADJ
fbem-30115	77	28	in	in	ADP
fbem-30115	77	29	-	-	PUNCT
fbem-30115	77	30	depth	depth	NOUN
fbem-30115	77	31	interview	interview	NOUN
fbem-30115	77	32	is	be	AUX
fbem-30115	77	33	adopted	adopt	VERB
fbem-30115	77	34	.	.	PUNCT
fbem-30115	78	1	each	each	DET
fbem-30115	78	2	interview	interview	NOUN
fbem-30115	78	3	lasts	last	VERB
fbem-30115	78	4	approximately	approximately	ADV
fbem-30115	78	5	30	30	NUM
fbem-30115	78	6	to	to	PART
fbem-30115	78	7	45	45	NUM
fbem-30115	78	8	minutes	minute	NOUN
fbem-30115	78	9	,	,	PUNCT
fbem-30115	78	10	ensuring	ensure	VERB
fbem-30115	78	11	that	that	SCONJ
fbem-30115	78	12	interviewees	interviewee	NOUN
fbem-30115	78	13	have	have	VERB
fbem-30115	78	14	ample	ample	ADJ
fbem-30115	78	15	time	time	NOUN
fbem-30115	78	16	to	to	PART
fbem-30115	78	17	express	express	VERB
fbem-30115	78	18	their	their	PRON
fbem-30115	78	19	personal	personal	ADJ
fbem-30115	78	20	views	view	NOUN
fbem-30115	78	21	and	and	CCONJ
fbem-30115	78	22	172	172	NUM
fbem-30115	78	23	experiences	experience	NOUN
fbem-30115	78	24	.	.	PUNCT
fbem-30115	79	1	during	during	ADP
fbem-30115	79	2	the	the	DET
fbem-30115	79	3	interview	interview	NOUN
fbem-30115	79	4	,	,	PUNCT
fbem-30115	79	5	the	the	DET
fbem-30115	79	6	researchers	researcher	NOUN
fbem-30115	79	7	used	use	VERB
fbem-30115	79	8	openended	openende	VERB
fbem-30115	79	9	questions	question	NOUN
fbem-30115	79	10	to	to	PART
fbem-30115	79	11	guide	guide	VERB
fbem-30115	79	12	the	the	DET
fbem-30115	79	13	interviewees	interviewee	NOUN
fbem-30115	79	14	and	and	CCONJ
fbem-30115	79	15	encourage	encourage	VERB
fbem-30115	79	16	them	they	PRON
fbem-30115	79	17	to	to	PART
fbem-30115	79	18	describe	describe	VERB
fbem-30115	79	19	their	their	PRON
fbem-30115	79	20	feelings	feeling	NOUN
fbem-30115	79	21	and	and	CCONJ
fbem-30115	79	22	experiences	experience	NOUN
fbem-30115	79	23	in	in	ADP
fbem-30115	79	24	detail	detail	NOUN
fbem-30115	79	25	.	.	PUNCT
fbem-30115	80	1	with	with	ADP
fbem-30115	80	2	the	the	DET
fbem-30115	80	3	consent	consent	NOUN
fbem-30115	80	4	of	of	ADP
fbem-30115	80	5	the	the	DET
fbem-30115	80	6	interviewees	interviewee	NOUN
fbem-30115	80	7	,	,	PUNCT
fbem-30115	80	8	the	the	DET
fbem-30115	80	9	entire	entire	ADJ
fbem-30115	80	10	interview	interview	NOUN
fbem-30115	80	11	process	process	NOUN
fbem-30115	80	12	was	be	AUX
fbem-30115	80	13	recorded	record	VERB
fbem-30115	80	14	,	,	PUNCT
fbem-30115	80	15	and	and	CCONJ
fbem-30115	80	16	the	the	DET
fbem-30115	80	17	recorded	record	VERB
fbem-30115	80	18	content	content	NOUN
fbem-30115	80	19	was	be	AUX
fbem-30115	80	20	accurately	accurately	ADV
fbem-30115	80	21	transcribed	transcribe	VERB
fbem-30115	80	22	after	after	SCONJ
fbem-30115	80	23	the	the	DET
fbem-30115	80	24	interview	interview	NOUN
fbem-30115	80	25	to	to	PART
fbem-30115	80	26	provide	provide	VERB
fbem-30115	80	27	a	a	DET
fbem-30115	80	28	reliable	reliable	ADJ
fbem-30115	80	29	basis	basis	NOUN
fbem-30115	80	30	for	for	ADP
fbem-30115	80	31	subsequent	subsequent	ADJ
fbem-30115	80	32	data	datum	NOUN
fbem-30115	80	33	analysis	analysis	NOUN
fbem-30115	80	34	.	.	PUNCT
fbem-30115	81	1	in	in	ADP
fbem-30115	81	2	the	the	DET
fbem-30115	81	3	data	data	NOUN
fbem-30115	81	4	collection	collection	NOUN
fbem-30115	81	5	stage	stage	NOUN
fbem-30115	81	6	,	,	PUNCT
fbem-30115	81	7	the	the	DET
fbem-30115	81	8	researchers	researcher	NOUN
fbem-30115	81	9	conducted	conduct	VERB
fbem-30115	81	10	preliminary	preliminary	ADJ
fbem-30115	81	11	screening	screening	NOUN
fbem-30115	81	12	of	of	ADP
fbem-30115	81	13	the	the	DET
fbem-30115	81	14	recorded	record	VERB
fbem-30115	81	15	and	and	CCONJ
fbem-30115	81	16	transcribed	transcribe	VERB
fbem-30115	81	17	texts	text	NOUN
fbem-30115	81	18	to	to	PART
fbem-30115	81	19	eliminate	eliminate	VERB
fbem-30115	81	20	irrelevant	irrelevant	ADJ
fbem-30115	81	21	or	or	CCONJ
fbem-30115	81	22	low	low	ADJ
fbem-30115	81	23	-	-	PUNCT
fbem-30115	81	24	quality	quality	NOUN
fbem-30115	81	25	content	content	NOUN
fbem-30115	81	26	to	to	PART
fbem-30115	81	27	ensure	ensure	VERB
fbem-30115	81	28	the	the	DET
fbem-30115	81	29	validity	validity	NOUN
fbem-30115	81	30	of	of	ADP
fbem-30115	81	31	the	the	DET
fbem-30115	81	32	selected	select	VERB
fbem-30115	81	33	data	datum	NOUN
fbem-30115	81	34	and	and	CCONJ
fbem-30115	81	35	the	the	DET
fbem-30115	81	36	scientific	scientific	ADJ
fbem-30115	81	37	analysis	analysis	NOUN
fbem-30115	81	38	.	.	PUNCT
fbem-30115	82	1	at	at	ADP
fbem-30115	82	2	the	the	DET
fbem-30115	82	3	same	same	ADJ
fbem-30115	82	4	time	time	NOUN
fbem-30115	82	5	,	,	PUNCT
fbem-30115	82	6	in	in	ADP
fbem-30115	82	7	order	order	NOUN
fbem-30115	82	8	to	to	PART
fbem-30115	82	9	ensure	ensure	VERB
fbem-30115	82	10	the	the	DET
fbem-30115	82	11	security	security	NOUN
fbem-30115	82	12	of	of	ADP
fbem-30115	82	13	data	datum	NOUN
fbem-30115	82	14	and	and	CCONJ
fbem-30115	82	15	the	the	DET
fbem-30115	82	16	privacy	privacy	NOUN
fbem-30115	82	17	of	of	ADP
fbem-30115	82	18	respondents	respondent	NOUN
fbem-30115	82	19	,	,	PUNCT
fbem-30115	82	20	all	all	DET
fbem-30115	82	21	data	datum	NOUN
fbem-30115	82	22	are	be	AUX
fbem-30115	82	23	securely	securely	ADV
fbem-30115	82	24	stored	store	VERB
fbem-30115	82	25	in	in	ADP
fbem-30115	82	26	encrypted	encrypt	VERB
fbem-30115	82	27	electronic	electronic	ADJ
fbem-30115	82	28	means	mean	NOUN
fbem-30115	82	29	and	and	CCONJ
fbem-30115	82	30	strictly	strictly	ADV
fbem-30115	82	31	abide	abide	VERB
fbem-30115	82	32	by	by	ADP
fbem-30115	82	33	the	the	DET
fbem-30115	82	34	confidentiality	confidentiality	NOUN
fbem-30115	82	35	principle	principle	NOUN
fbem-30115	82	36	.	.	PUNCT
fbem-30115	83	1	4.3	4.3	NUM
fbem-30115	83	2	.	.	PUNCT
fbem-30115	84	1	coding	code	VERB
fbem-30115	84	2	analysis	analysis	NOUN
fbem-30115	84	3	in	in	ADP
fbem-30115	84	4	the	the	DET
fbem-30115	84	5	open	open	ADJ
fbem-30115	84	6	coding	code	VERB
fbem-30115	84	7	phase	phase	NOUN
fbem-30115	84	8	,	,	PUNCT
fbem-30115	84	9	the	the	DET
fbem-30115	84	10	research	research	NOUN
fbem-30115	84	11	labels	label	VERB
fbem-30115	84	12	the	the	DET
fbem-30115	84	13	raw	raw	ADJ
fbem-30115	84	14	data	datum	NOUN
fbem-30115	84	15	around	around	ADP
fbem-30115	84	16	the	the	DET
fbem-30115	84	17	research	research	NOUN
fbem-30115	84	18	topic	topic	NOUN
fbem-30115	84	19	and	and	CCONJ
fbem-30115	84	20	strives	strive	VERB
fbem-30115	84	21	to	to	PART
fbem-30115	84	22	identify	identify	VERB
fbem-30115	84	23	the	the	DET
fbem-30115	84	24	core	core	NOUN
fbem-30115	84	25	concepts	concept	NOUN
fbem-30115	84	26	and	and	CCONJ
fbem-30115	84	27	keywords	keyword	NOUN
fbem-30115	84	28	related	relate	VERB
fbem-30115	84	29	to	to	ADP
fbem-30115	84	30	the	the	DET
fbem-30115	84	31	topic	topic	NOUN
fbem-30115	84	32	.	.	PUNCT
fbem-30115	85	1	this	this	DET
fbem-30115	85	2	process	process	NOUN
fbem-30115	85	3	helps	help	VERB
fbem-30115	85	4	to	to	PART
fbem-30115	85	5	initially	initially	ADV
fbem-30115	85	6	comb	comb	VERB
fbem-30115	85	7	through	through	ADP
fbem-30115	85	8	the	the	DET
fbem-30115	85	9	data	data	NOUN
fbem-30115	85	10	content	content	NOUN
fbem-30115	85	11	and	and	CCONJ
fbem-30115	85	12	uncover	uncover	VERB
fbem-30115	85	13	potential	potential	ADJ
fbem-30115	85	14	patterns	pattern	NOUN
fbem-30115	85	15	in	in	ADP
fbem-30115	85	16	it	it	PRON
fbem-30115	85	17	.	.	PUNCT
fbem-30115	86	1	for	for	ADP
fbem-30115	86	2	example	example	NOUN
fbem-30115	86	3	,	,	PUNCT
fbem-30115	86	4	keywords	keyword	NOUN
fbem-30115	86	5	such	such	ADJ
fbem-30115	86	6	as	as	ADP
fbem-30115	86	7	"	"	PUNCT
fbem-30115	86	8	algorithm	algorithm	NOUN
fbem-30115	86	9	recommendation	recommendation	NOUN
fbem-30115	86	10	"	"	PUNCT
fbem-30115	86	11	,	,	PUNCT
fbem-30115	86	12	"	"	PUNCT
fbem-30115	86	13	creative	creative	ADJ
fbem-30115	86	14	desire	desire	NOUN
fbem-30115	86	15	"	"	PUNCT
fbem-30115	86	16	,	,	PUNCT
fbem-30115	86	17	"	"	PUNCT
fbem-30115	86	18	sense	sense	NOUN
fbem-30115	86	19	of	of	ADP
fbem-30115	86	20	belonging	belong	VERB
fbem-30115	86	21	"	"	PUNCT
fbem-30115	86	22	and	and	CCONJ
fbem-30115	86	23	"	"	PUNCT
fbem-30115	86	24	emotional	emotional	ADJ
fbem-30115	86	25	identification	identification	NOUN
fbem-30115	86	26	"	"	PUNCT
fbem-30115	86	27	all	all	PRON
fbem-30115	86	28	reflect	reflect	VERB
fbem-30115	86	29	the	the	DET
fbem-30115	86	30	multidimensional	multidimensional	ADJ
fbem-30115	86	31	experience	experience	NOUN
fbem-30115	86	32	of	of	ADP
fbem-30115	86	33	users	user	NOUN
fbem-30115	86	34	in	in	ADP
fbem-30115	86	35	the	the	DET
fbem-30115	86	36	use	use	NOUN
fbem-30115	86	37	of	of	ADP
fbem-30115	86	38	short	short	ADJ
fbem-30115	86	39	video	video	NOUN
fbem-30115	86	40	platforms	platform	NOUN
fbem-30115	86	41	.	.	PUNCT
fbem-30115	87	1	entering	enter	VERB
fbem-30115	87	2	the	the	DET
fbem-30115	87	3	axial	axial	ADJ
fbem-30115	87	4	coding	code	VERB
fbem-30115	87	5	stage	stage	NOUN
fbem-30115	87	6	,	,	PUNCT
fbem-30115	87	7	researchers	researcher	NOUN
fbem-30115	87	8	further	far	ADV
fbem-30115	87	9	classify	classify	VERB
fbem-30115	87	10	and	and	CCONJ
fbem-30115	87	11	integrate	integrate	VERB
fbem-30115	87	12	the	the	DET
fbem-30115	87	13	concepts	concept	NOUN
fbem-30115	87	14	extracted	extract	VERB
fbem-30115	87	15	in	in	ADP
fbem-30115	87	16	the	the	DET
fbem-30115	87	17	open	open	ADJ
fbem-30115	87	18	coding	code	VERB
fbem-30115	87	19	stage	stage	NOUN
fbem-30115	87	20	to	to	PART
fbem-30115	87	21	form	form	VERB
fbem-30115	87	22	a	a	DET
fbem-30115	87	23	higher	high	ADJ
fbem-30115	87	24	-	-	PUNCT
fbem-30115	87	25	level	level	NOUN
fbem-30115	87	26	theme	theme	NOUN
fbem-30115	87	27	or	or	CCONJ
fbem-30115	87	28	category	category	NOUN
fbem-30115	87	29	.	.	PUNCT
fbem-30115	88	1	at	at	ADP
fbem-30115	88	2	this	this	DET
fbem-30115	88	3	stage	stage	NOUN
fbem-30115	88	4	,	,	PUNCT
fbem-30115	88	5	the	the	DET
fbem-30115	88	6	correlation	correlation	NOUN
fbem-30115	88	7	between	between	ADP
fbem-30115	88	8	concepts	concept	NOUN
fbem-30115	88	9	becomes	become	VERB
fbem-30115	88	10	clear	clear	ADJ
fbem-30115	88	11	,	,	PUNCT
fbem-30115	88	12	for	for	ADP
fbem-30115	88	13	example	example	NOUN
fbem-30115	88	14	,	,	PUNCT
fbem-30115	88	15	"	"	PUNCT
fbem-30115	88	16	algorithm	algorithm	NOUN
fbem-30115	88	17	recommendation	recommendation	NOUN
fbem-30115	88	18	"	"	PUNCT
fbem-30115	88	19	and	and	CCONJ
fbem-30115	88	20	"	"	PUNCT
fbem-30115	88	21	interest	interest	NOUN
fbem-30115	88	22	matching	matching	NOUN
fbem-30115	88	23	"	"	PUNCT
fbem-30115	88	24	are	be	AUX
fbem-30115	88	25	classified	classify	VERB
fbem-30115	88	26	as	as	ADP
fbem-30115	88	27	"	"	PUNCT
fbem-30115	88	28	immersive	immersive	ADJ
fbem-30115	88	29	experience	experience	NOUN
fbem-30115	88	30	brought	bring	VERB
fbem-30115	88	31	by	by	ADP
fbem-30115	88	32	personalized	personalized	ADJ
fbem-30115	88	33	recommendation	recommendation	NOUN
fbem-30115	88	34	"	"	PUNCT
fbem-30115	88	35	,	,	PUNCT
fbem-30115	88	36	while	while	SCONJ
fbem-30115	88	37	interactive	interactive	ADJ
fbem-30115	88	38	behaviors	behavior	NOUN
fbem-30115	88	39	such	such	ADJ
fbem-30115	88	40	as	as	ADP
fbem-30115	88	41	"	"	PUNCT
fbem-30115	88	42	likes	like	NOUN
fbem-30115	88	43	"	"	PUNCT
fbem-30115	88	44	,	,	PUNCT
fbem-30115	88	45	"	"	PUNCT
fbem-30115	88	46	comments	comment	NOUN
fbem-30115	88	47	"	"	PUNCT
fbem-30115	88	48	and	and	CCONJ
fbem-30115	88	49	"	"	PUNCT
fbem-30115	88	50	forwarding	forwarding	NOUN
fbem-30115	88	51	"	"	PUNCT
fbem-30115	88	52	are	be	AUX
fbem-30115	88	53	classified	classify	VERB
fbem-30115	88	54	as	as	ADP
fbem-30115	88	55	"	"	PUNCT
fbem-30115	88	56	engagement	engagement	NOUN
fbem-30115	88	57	enhancement	enhancement	NOUN
fbem-30115	88	58	promoted	promote	VERB
fbem-30115	88	59	by	by	ADP
fbem-30115	88	60	interactive	interactive	ADJ
fbem-30115	88	61	functions	function	NOUN
fbem-30115	88	62	"	"	PUNCT
fbem-30115	88	63	.	.	PUNCT
fbem-30115	89	1	in	in	ADP
fbem-30115	89	2	the	the	DET
fbem-30115	89	3	selection	selection	NOUN
fbem-30115	89	4	coding	code	VERB
fbem-30115	89	5	stage	stage	NOUN
fbem-30115	89	6	,	,	PUNCT
fbem-30115	89	7	the	the	DET
fbem-30115	89	8	research	research	NOUN
fbem-30115	89	9	further	far	ADV
fbem-30115	89	10	integrates	integrate	VERB
fbem-30115	89	11	the	the	DET
fbem-30115	89	12	theme	theme	NOUN
fbem-30115	89	13	of	of	ADP
fbem-30115	89	14	the	the	DET
fbem-30115	89	15	axis	axis	NOUN
fbem-30115	89	16	coding	code	VERB
fbem-30115	89	17	stage	stage	NOUN
fbem-30115	89	18	,	,	PUNCT
fbem-30115	89	19	gradually	gradually	ADV
fbem-30115	89	20	builds	build	VERB
fbem-30115	89	21	the	the	DET
fbem-30115	89	22	theoretical	theoretical	ADJ
fbem-30115	89	23	framework	framework	NOUN
fbem-30115	89	24	,	,	PUNCT
fbem-30115	89	25	and	and	CCONJ
fbem-30115	89	26	clears	clear	VERB
fbem-30115	89	27	out	out	ADP
fbem-30115	89	28	the	the	DET
fbem-30115	89	29	logical	logical	ADJ
fbem-30115	89	30	relationship	relationship	NOUN
fbem-30115	89	31	between	between	ADP
fbem-30115	89	32	the	the	DET
fbem-30115	89	33	themes	theme	NOUN
fbem-30115	89	34	.	.	PUNCT
fbem-30115	90	1	the	the	DET
fbem-30115	90	2	core	core	NOUN
fbem-30115	90	3	of	of	ADP
fbem-30115	90	4	this	this	DET
fbem-30115	90	5	process	process	NOUN
fbem-30115	90	6	is	be	AUX
fbem-30115	90	7	to	to	PART
fbem-30115	90	8	form	form	VERB
fbem-30115	90	9	a	a	DET
fbem-30115	90	10	theoretical	theoretical	ADJ
fbem-30115	90	11	model	model	NOUN
fbem-30115	90	12	by	by	ADP
fbem-30115	90	13	sorting	sort	VERB
fbem-30115	90	14	out	out	ADP
fbem-30115	90	15	how	how	SCONJ
fbem-30115	90	16	short	short	ADJ
fbem-30115	90	17	video	video	NOUN
fbem-30115	90	18	platform	platform	NOUN
fbem-30115	90	19	functions	function	NOUN
fbem-30115	90	20	affect	affect	VERB
fbem-30115	90	21	brand	brand	NOUN
fbem-30115	90	22	engagement	engagement	NOUN
fbem-30115	90	23	through	through	ADP
fbem-30115	90	24	users	user	NOUN
fbem-30115	90	25	'	'	PART
fbem-30115	90	26	sense	sense	NOUN
fbem-30115	90	27	of	of	ADP
fbem-30115	90	28	immersion	immersion	NOUN
fbem-30115	90	29	and	and	CCONJ
fbem-30115	90	30	participation	participation	NOUN
fbem-30115	90	31	.	.	PUNCT
fbem-30115	91	1	specifically	specifically	ADV
fbem-30115	91	2	,	,	PUNCT
fbem-30115	91	3	personalized	personalized	ADJ
fbem-30115	91	4	recommendations	recommendation	NOUN
fbem-30115	91	5	,	,	PUNCT
fbem-30115	91	6	interactive	interactive	ADJ
fbem-30115	91	7	features	feature	NOUN
fbem-30115	91	8	,	,	PUNCT
fbem-30115	91	9	and	and	CCONJ
fbem-30115	91	10	ugc	ugc	PROPN
fbem-30115	91	11	creation	creation	NOUN
fbem-30115	91	12	enhance	enhance	NOUN
fbem-30115	91	13	user	user	NOUN
fbem-30115	91	14	immersion	immersion	NOUN
fbem-30115	91	15	and	and	CCONJ
fbem-30115	91	16	engagement	engagement	NOUN
fbem-30115	91	17	while	while	SCONJ
fbem-30115	91	18	helping	help	VERB
fbem-30115	91	19	users	user	NOUN
fbem-30115	91	20	build	build	VERB
fbem-30115	91	21	deeper	deep	ADJ
fbem-30115	91	22	connections	connection	NOUN
fbem-30115	91	23	with	with	ADP
fbem-30115	91	24	the	the	DET
fbem-30115	91	25	brand	brand	NOUN
fbem-30115	91	26	,	,	PUNCT
fbem-30115	91	27	thereby	thereby	ADV
fbem-30115	91	28	enhancing	enhance	VERB
fbem-30115	91	29	brand	brand	NOUN
fbem-30115	91	30	engagement	engagement	NOUN
fbem-30115	91	31	.	.	PUNCT
fbem-30115	92	1	coding	code	VERB
fbem-30115	92	2	analysis	analysis	NOUN
fbem-30115	92	3	runs	run	VERB
fbem-30115	92	4	through	through	ADP
fbem-30115	92	5	the	the	DET
fbem-30115	92	6	whole	whole	ADJ
fbem-30115	92	7	process	process	NOUN
fbem-30115	92	8	of	of	ADP
fbem-30115	92	9	the	the	DET
fbem-30115	92	10	study	study	NOUN
fbem-30115	92	11	,	,	PUNCT
fbem-30115	92	12	and	and	CCONJ
fbem-30115	92	13	researchers	researcher	NOUN
fbem-30115	92	14	continue	continue	VERB
fbem-30115	92	15	to	to	PART
fbem-30115	92	16	compare	compare	VERB
fbem-30115	92	17	and	and	CCONJ
fbem-30115	92	18	verify	verify	VERB
fbem-30115	92	19	to	to	PART
fbem-30115	92	20	ensure	ensure	VERB
fbem-30115	92	21	the	the	DET
fbem-30115	92	22	accuracy	accuracy	NOUN
fbem-30115	92	23	and	and	CCONJ
fbem-30115	92	24	consistency	consistency	NOUN
fbem-30115	92	25	of	of	ADP
fbem-30115	92	26	coding	code	VERB
fbem-30115	92	27	results	result	NOUN
fbem-30115	92	28	,	,	PUNCT
fbem-30115	92	29	and	and	CCONJ
fbem-30115	92	30	finally	finally	ADV
fbem-30115	92	31	form	form	VERB
fbem-30115	92	32	a	a	DET
fbem-30115	92	33	stable	stable	ADJ
fbem-30115	92	34	and	and	CCONJ
fbem-30115	92	35	systematic	systematic	ADJ
fbem-30115	92	36	theoretical	theoretical	ADJ
fbem-30115	92	37	framework	framework	NOUN
fbem-30115	92	38	.	.	PUNCT
fbem-30115	93	1	on	on	ADP
fbem-30115	93	2	this	this	DET
fbem-30115	93	3	basis	basis	NOUN
fbem-30115	93	4	,	,	PUNCT
fbem-30115	93	5	combined	combine	VERB
fbem-30115	93	6	with	with	ADP
fbem-30115	93	7	the	the	DET
fbem-30115	93	8	media	medium	NOUN
fbem-30115	93	9	availability	availability	NOUN
fbem-30115	93	10	theory	theory	NOUN
fbem-30115	93	11	and	and	CCONJ
fbem-30115	93	12	brand	brand	NOUN
fbem-30115	93	13	participation	participation	NOUN
fbem-30115	93	14	theory	theory	NOUN
fbem-30115	93	15	,	,	PUNCT
fbem-30115	93	16	the	the	DET
fbem-30115	93	17	research	research	NOUN
fbem-30115	93	18	results	result	NOUN
fbem-30115	93	19	are	be	AUX
fbem-30115	93	20	supported	support	VERB
fbem-30115	93	21	and	and	CCONJ
fbem-30115	93	22	explained	explain	VERB
fbem-30115	93	23	theoretically	theoretically	ADV
fbem-30115	93	24	to	to	PART
fbem-30115	93	25	ensure	ensure	VERB
fbem-30115	93	26	that	that	SCONJ
fbem-30115	93	27	the	the	DET
fbem-30115	93	28	theoretical	theoretical	ADJ
fbem-30115	93	29	framework	framework	NOUN
fbem-30115	93	30	is	be	AUX
fbem-30115	93	31	scientific	scientific	ADJ
fbem-30115	93	32	and	and	CCONJ
fbem-30115	93	33	reasonable	reasonable	ADJ
fbem-30115	93	34	.	.	PUNCT
fbem-30115	94	1	5	5	X
fbem-30115	94	2	.	.	X
fbem-30115	94	3	research	research	NOUN
fbem-30115	94	4	findings	finding	VERB
fbem-30115	94	5	the	the	DET
fbem-30115	94	6	results	result	NOUN
fbem-30115	94	7	of	of	ADP
fbem-30115	94	8	this	this	DET
fbem-30115	94	9	study	study	NOUN
fbem-30115	94	10	indicate	indicate	VERB
fbem-30115	94	11	that	that	SCONJ
fbem-30115	94	12	personalized	personalized	ADJ
fbem-30115	94	13	recommendation	recommendation	NOUN
fbem-30115	94	14	features	feature	NOUN
fbem-30115	94	15	effectively	effectively	ADV
fbem-30115	94	16	enhance	enhance	VERB
fbem-30115	94	17	users	user	NOUN
fbem-30115	94	18	'	'	PART
fbem-30115	94	19	brand	brand	NOUN
fbem-30115	94	20	awareness	awareness	NOUN
fbem-30115	94	21	and	and	CCONJ
fbem-30115	94	22	immersive	immersive	ADJ
fbem-30115	94	23	experiences	experience	NOUN
fbem-30115	94	24	.	.	PUNCT
fbem-30115	95	1	interview	interview	NOUN
fbem-30115	95	2	data	datum	NOUN
fbem-30115	95	3	reveal	reveal	VERB
fbem-30115	95	4	that	that	SCONJ
fbem-30115	95	5	when	when	SCONJ
fbem-30115	95	6	users	user	NOUN
fbem-30115	95	7	are	be	AUX
fbem-30115	95	8	exposed	expose	VERB
fbem-30115	95	9	to	to	ADP
fbem-30115	95	10	brand	brand	NOUN
fbem-30115	95	11	content	content	NOUN
fbem-30115	95	12	aligned	align	VERB
fbem-30115	95	13	with	with	ADP
fbem-30115	95	14	their	their	PRON
fbem-30115	95	15	personal	personal	ADJ
fbem-30115	95	16	interests	interest	NOUN
fbem-30115	95	17	and	and	CCONJ
fbem-30115	95	18	preferences	preference	NOUN
fbem-30115	95	19	,	,	PUNCT
fbem-30115	95	20	they	they	PRON
fbem-30115	95	21	tend	tend	VERB
fbem-30115	95	22	to	to	PART
fbem-30115	95	23	exhibit	exhibit	VERB
fbem-30115	95	24	a	a	DET
fbem-30115	95	25	stronger	strong	ADJ
fbem-30115	95	26	willingness	willingness	NOUN
fbem-30115	95	27	to	to	PART
fbem-30115	95	28	maintain	maintain	VERB
fbem-30115	95	29	sustained	sustained	ADJ
fbem-30115	95	30	attention	attention	NOUN
fbem-30115	95	31	.	.	PUNCT
fbem-30115	96	1	in	in	ADP
fbem-30115	96	2	the	the	DET
fbem-30115	96	3	process	process	NOUN
fbem-30115	96	4	,	,	PUNCT
fbem-30115	96	5	the	the	DET
fbem-30115	96	6	sense	sense	NOUN
fbem-30115	96	7	of	of	ADP
fbem-30115	96	8	immersion	immersion	NOUN
fbem-30115	96	9	gradually	gradually	ADV
fbem-30115	96	10	increases	increase	VERB
fbem-30115	96	11	,	,	PUNCT
fbem-30115	96	12	and	and	CCONJ
fbem-30115	96	13	users	user	NOUN
fbem-30115	96	14	'	'	PART
fbem-30115	96	15	viewing	view	VERB
fbem-30115	96	16	attitude	attitude	NOUN
fbem-30115	96	17	towards	towards	ADP
fbem-30115	96	18	the	the	DET
fbem-30115	96	19	brand	brand	NOUN
fbem-30115	96	20	content	content	NOUN
fbem-30115	96	21	is	be	AUX
fbem-30115	96	22	also	also	ADV
fbem-30115	96	23	more	more	ADV
fbem-30115	96	24	positive	positive	ADJ
fbem-30115	96	25	.	.	PUNCT
fbem-30115	97	1	one	one	NUM
fbem-30115	97	2	respondent	respondent	NOUN
fbem-30115	97	3	said	say	VERB
fbem-30115	97	4	,	,	PUNCT
fbem-30115	97	5	"	"	PUNCT
fbem-30115	97	6	the	the	DET
fbem-30115	97	7	brand	brand	NOUN
fbem-30115	97	8	videos	video	NOUN
fbem-30115	97	9	i	i	PRON
fbem-30115	97	10	see	see	VERB
fbem-30115	97	11	are	be	AUX
fbem-30115	97	12	almost	almost	ADV
fbem-30115	97	13	always	always	ADV
fbem-30115	97	14	the	the	DET
fbem-30115	97	15	type	type	NOUN
fbem-30115	97	16	i	i	PRON
fbem-30115	97	17	like	like	VERB
fbem-30115	97	18	,	,	PUNCT
fbem-30115	97	19	which	which	PRON
fbem-30115	97	20	makes	make	VERB
fbem-30115	97	21	it	it	PRON
fbem-30115	97	22	easy	easy	ADJ
fbem-30115	97	23	for	for	SCONJ
fbem-30115	97	24	me	i	PRON
fbem-30115	97	25	to	to	PART
fbem-30115	97	26	get	get	AUX
fbem-30115	97	27	involved	involve	VERB
fbem-30115	97	28	.	.	PUNCT
fbem-30115	97	29	"	"	PUNCT
fbem-30115	98	1	this	this	DET
fbem-30115	98	2	result	result	VERB
fbem-30115	98	3	fully	fully	ADV
fbem-30115	98	4	verifies	verify	VERB
fbem-30115	98	5	the	the	DET
fbem-30115	98	6	rationality	rationality	NOUN
fbem-30115	98	7	of	of	ADP
fbem-30115	98	8	h1	h1	ADJ
fbem-30115	98	9	hypothesis	hypothesis	NOUN
fbem-30115	98	10	.	.	PUNCT
fbem-30115	99	1	in	in	ADP
fbem-30115	99	2	terms	term	NOUN
fbem-30115	99	3	of	of	ADP
fbem-30115	99	4	interactive	interactive	ADJ
fbem-30115	99	5	function	function	NOUN
fbem-30115	99	6	,	,	PUNCT
fbem-30115	99	7	research	research	NOUN
fbem-30115	99	8	shows	show	VERB
fbem-30115	99	9	that	that	SCONJ
fbem-30115	99	10	it	it	PRON
fbem-30115	99	11	has	have	VERB
fbem-30115	99	12	a	a	DET
fbem-30115	99	13	significant	significant	ADJ
fbem-30115	99	14	effect	effect	NOUN
fbem-30115	99	15	on	on	ADP
fbem-30115	99	16	the	the	DET
fbem-30115	99	17	formation	formation	NOUN
fbem-30115	99	18	of	of	ADP
fbem-30115	99	19	brand	brand	NOUN
fbem-30115	99	20	community	community	NOUN
fbem-30115	99	21	and	and	CCONJ
fbem-30115	99	22	the	the	DET
fbem-30115	99	23	improvement	improvement	NOUN
fbem-30115	99	24	of	of	ADP
fbem-30115	99	25	user	user	NOUN
fbem-30115	99	26	participation	participation	NOUN
fbem-30115	99	27	.	.	PUNCT
fbem-30115	100	1	several	several	ADJ
fbem-30115	100	2	respondents	respondent	NOUN
fbem-30115	100	3	pointed	point	VERB
fbem-30115	100	4	out	out	ADP
fbem-30115	100	5	that	that	SCONJ
fbem-30115	100	6	through	through	ADP
fbem-30115	100	7	interactive	interactive	ADJ
fbem-30115	100	8	behaviors	behavior	NOUN
fbem-30115	100	9	such	such	ADJ
fbem-30115	100	10	as	as	ADP
fbem-30115	100	11	likes	like	NOUN
fbem-30115	100	12	,	,	PUNCT
fbem-30115	100	13	comments	comment	NOUN
fbem-30115	100	14	and	and	CCONJ
fbem-30115	100	15	reposts	repost	NOUN
fbem-30115	100	16	,	,	PUNCT
fbem-30115	100	17	they	they	PRON
fbem-30115	100	18	can	can	AUX
fbem-30115	100	19	not	not	PART
fbem-30115	100	20	only	only	ADV
fbem-30115	100	21	establish	establish	VERB
fbem-30115	100	22	direct	direct	ADJ
fbem-30115	100	23	contact	contact	NOUN
fbem-30115	100	24	with	with	ADP
fbem-30115	100	25	the	the	DET
fbem-30115	100	26	brand	brand	NOUN
fbem-30115	100	27	,	,	PUNCT
fbem-30115	100	28	but	but	CCONJ
fbem-30115	100	29	also	also	ADV
fbem-30115	100	30	carry	carry	VERB
fbem-30115	100	31	out	out	ADP
fbem-30115	100	32	in	in	ADP
fbem-30115	100	33	-	-	PUNCT
fbem-30115	100	34	depth	depth	NOUN
fbem-30115	100	35	communication	communication	NOUN
fbem-30115	100	36	with	with	ADP
fbem-30115	100	37	other	other	ADJ
fbem-30115	100	38	users	user	NOUN
fbem-30115	100	39	in	in	ADP
fbem-30115	100	40	the	the	DET
fbem-30115	100	41	comment	comment	NOUN
fbem-30115	100	42	section	section	NOUN
fbem-30115	100	43	,	,	PUNCT
fbem-30115	100	44	and	and	CCONJ
fbem-30115	100	45	gradually	gradually	ADV
fbem-30115	100	46	create	create	VERB
fbem-30115	100	47	a	a	DET
fbem-30115	100	48	unique	unique	ADJ
fbem-30115	100	49	brand	brand	NOUN
fbem-30115	100	50	community	community	NOUN
fbem-30115	100	51	atmosphere	atmosphere	NOUN
fbem-30115	100	52	.	.	PUNCT
fbem-30115	101	1	this	this	DET
fbem-30115	101	2	interactive	interactive	ADJ
fbem-30115	101	3	experience	experience	NOUN
fbem-30115	101	4	encourages	encourage	VERB
fbem-30115	101	5	users	user	NOUN
fbem-30115	101	6	to	to	PART
fbem-30115	101	7	more	more	ADV
fbem-30115	101	8	actively	actively	ADV
fbem-30115	101	9	participate	participate	VERB
fbem-30115	101	10	in	in	ADP
fbem-30115	101	11	the	the	DET
fbem-30115	101	12	discussion	discussion	NOUN
fbem-30115	101	13	in	in	ADP
fbem-30115	101	14	the	the	DET
fbem-30115	101	15	comment	comment	NOUN
fbem-30115	101	16	section	section	NOUN
fbem-30115	101	17	or	or	CCONJ
fbem-30115	101	18	interact	interact	VERB
fbem-30115	101	19	with	with	ADP
fbem-30115	101	20	the	the	DET
fbem-30115	101	21	brand	brand	NOUN
fbem-30115	101	22	topic	topic	NOUN
fbem-30115	101	23	,	,	PUNCT
fbem-30115	101	24	and	and	CCONJ
fbem-30115	101	25	the	the	DET
fbem-30115	101	26	emotional	emotional	ADJ
fbem-30115	101	27	engagement	engagement	NOUN
fbem-30115	101	28	and	and	CCONJ
fbem-30115	101	29	brand	brand	NOUN
fbem-30115	101	30	attention	attention	NOUN
fbem-30115	101	31	are	be	AUX
fbem-30115	101	32	enhanced	enhance	VERB
fbem-30115	101	33	,	,	PUNCT
fbem-30115	101	34	thus	thus	ADV
fbem-30115	101	35	further	far	ADV
fbem-30115	101	36	supporting	support	VERB
fbem-30115	101	37	the	the	DET
fbem-30115	101	38	h2	h2	NOUN
fbem-30115	101	39	hypothesis	hypothesis	NOUN
fbem-30115	101	40	.	.	PUNCT
fbem-30115	102	1	the	the	DET
fbem-30115	102	2	creation	creation	NOUN
fbem-30115	102	3	process	process	NOUN
fbem-30115	102	4	of	of	ADP
fbem-30115	102	5	user	user	NOUN
fbem-30115	102	6	generated	generate	VERB
fbem-30115	102	7	content	content	NOUN
fbem-30115	102	8	(	(	PUNCT
fbem-30115	102	9	ugc	ugc	PROPN
fbem-30115	102	10	)	)	PUNCT
fbem-30115	102	11	provides	provide	VERB
fbem-30115	102	12	more	more	ADV
fbem-30115	102	13	active	active	ADJ
fbem-30115	102	14	participation	participation	NOUN
fbem-30115	102	15	opportunities	opportunity	NOUN
fbem-30115	102	16	for	for	ADP
fbem-30115	102	17	users	user	NOUN
fbem-30115	102	18	and	and	CCONJ
fbem-30115	102	19	has	have	AUX
fbem-30115	102	20	shown	show	VERB
fbem-30115	102	21	significant	significant	ADJ
fbem-30115	102	22	promotion	promotion	NOUN
fbem-30115	102	23	effects	effect	NOUN
fbem-30115	102	24	in	in	ADP
fbem-30115	102	25	terms	term	NOUN
fbem-30115	102	26	of	of	ADP
fbem-30115	102	27	brand	brand	NOUN
fbem-30115	102	28	cocreation	cocreation	NOUN
fbem-30115	102	29	and	and	CCONJ
fbem-30115	102	30	user	user	NOUN
fbem-30115	102	31	loyalty	loyalty	NOUN
fbem-30115	102	32	.	.	PUNCT
fbem-30115	103	1	research	research	NOUN
fbem-30115	103	2	has	have	AUX
fbem-30115	103	3	shown	show	VERB
fbem-30115	103	4	that	that	SCONJ
fbem-30115	103	5	when	when	SCONJ
fbem-30115	103	6	users	user	NOUN
fbem-30115	103	7	create	create	VERB
fbem-30115	103	8	brand	brand	NOUN
fbem-30115	103	9	-	-	PUNCT
fbem-30115	103	10	related	relate	VERB
fbem-30115	103	11	ugc	ugc	NOUN
fbem-30115	103	12	videos	video	NOUN
fbem-30115	103	13	,	,	PUNCT
fbem-30115	103	14	they	they	PRON
fbem-30115	103	15	are	be	AUX
fbem-30115	103	16	able	able	ADJ
fbem-30115	103	17	to	to	PART
fbem-30115	103	18	more	more	ADV
fbem-30115	103	19	fully	fully	ADV
fbem-30115	103	20	understand	understand	VERB
fbem-30115	103	21	the	the	DET
fbem-30115	103	22	values	value	NOUN
fbem-30115	103	23	conveyed	convey	VERB
fbem-30115	103	24	by	by	ADP
fbem-30115	103	25	the	the	DET
fbem-30115	103	26	brand	brand	NOUN
fbem-30115	103	27	,	,	PUNCT
fbem-30115	103	28	product	product	NOUN
fbem-30115	103	29	features	feature	NOUN
fbem-30115	103	30	,	,	PUNCT
fbem-30115	103	31	and	and	CCONJ
fbem-30115	103	32	brand	brand	NOUN
fbem-30115	103	33	connotations	connotation	NOUN
fbem-30115	103	34	.	.	PUNCT
fbem-30115	104	1	in	in	ADP
fbem-30115	104	2	this	this	DET
fbem-30115	104	3	process	process	NOUN
fbem-30115	104	4	,	,	PUNCT
fbem-30115	104	5	the	the	DET
fbem-30115	104	6	virtuous	virtuous	ADJ
fbem-30115	104	7	circle	circle	NOUN
fbem-30115	104	8	of	of	ADP
fbem-30115	104	9	"	"	PUNCT
fbem-30115	104	10	creation	creation	NOUN
fbem-30115	104	11	feedback	feedback	NOUN
fbem-30115	104	12	re	re	NOUN
fbem-30115	104	13	-	-	NOUN
fbem-30115	104	14	creation	creation	NOUN
fbem-30115	104	15	"	"	PUNCT
fbem-30115	104	16	gradually	gradually	ADV
fbem-30115	104	17	formed	form	VERB
fbem-30115	104	18	,	,	PUNCT
fbem-30115	104	19	and	and	CCONJ
fbem-30115	104	20	the	the	DET
fbem-30115	104	21	identity	identity	NOUN
fbem-30115	104	22	of	of	ADP
fbem-30115	104	23	users	user	NOUN
fbem-30115	104	24	gradually	gradually	ADV
fbem-30115	104	25	changed	change	VERB
fbem-30115	104	26	from	from	ADP
fbem-30115	104	27	the	the	DET
fbem-30115	104	28	receiver	receiver	NOUN
fbem-30115	104	29	of	of	ADP
fbem-30115	104	30	the	the	DET
fbem-30115	104	31	brand	brand	NOUN
fbem-30115	104	32	to	to	ADP
fbem-30115	104	33	the	the	DET
fbem-30115	104	34	co	co	NOUN
fbem-30115	104	35	-	-	NOUN
fbem-30115	104	36	creator	creator	NOUN
fbem-30115	104	37	of	of	ADP
fbem-30115	104	38	brand	brand	NOUN
fbem-30115	104	39	communication	communication	NOUN
fbem-30115	104	40	,	,	PUNCT
fbem-30115	104	41	and	and	CCONJ
fbem-30115	104	42	at	at	ADP
fbem-30115	104	43	the	the	DET
fbem-30115	104	44	same	same	ADJ
fbem-30115	104	45	time	time	NOUN
fbem-30115	104	46	,	,	PUNCT
fbem-30115	104	47	they	they	PRON
fbem-30115	104	48	also	also	ADV
fbem-30115	104	49	gained	gain	VERB
fbem-30115	104	50	emotional	emotional	ADJ
fbem-30115	104	51	satisfaction	satisfaction	NOUN
fbem-30115	104	52	and	and	CCONJ
fbem-30115	104	53	brand	brand	NOUN
fbem-30115	104	54	identity	identity	NOUN
fbem-30115	104	55	in	in	ADP
fbem-30115	104	56	the	the	DET
fbem-30115	104	57	creation	creation	NOUN
fbem-30115	104	58	.	.	PUNCT
fbem-30115	105	1	one	one	NUM
fbem-30115	105	2	interviewee	interviewee	NOUN
fbem-30115	105	3	mentioned	mention	VERB
fbem-30115	105	4	that	that	SCONJ
fbem-30115	105	5	when	when	SCONJ
fbem-30115	105	6	shooting	shoot	VERB
fbem-30115	105	7	short	short	ADJ
fbem-30115	105	8	videos	video	NOUN
fbem-30115	105	9	related	relate	VERB
fbem-30115	105	10	to	to	ADP
fbem-30115	105	11	a	a	DET
fbem-30115	105	12	brand	brand	NOUN
fbem-30115	105	13	,	,	PUNCT
fbem-30115	105	14	he	he	PRON
fbem-30115	105	15	felt	feel	VERB
fbem-30115	105	16	a	a	DET
fbem-30115	105	17	sense	sense	NOUN
fbem-30115	105	18	of	of	ADP
fbem-30115	105	19	being	be	AUX
fbem-30115	105	20	one	one	NUM
fbem-30115	105	21	with	with	ADP
fbem-30115	105	22	the	the	DET
fbem-30115	105	23	brand	brand	NOUN
fbem-30115	105	24	story	story	NOUN
fbem-30115	105	25	.	.	PUNCT
fbem-30115	106	1	this	this	DET
fbem-30115	106	2	deep	deep	ADJ
fbem-30115	106	3	emotional	emotional	ADJ
fbem-30115	106	4	engagement	engagement	NOUN
fbem-30115	106	5	creates	create	VERB
fbem-30115	106	6	stronger	strong	ADJ
fbem-30115	106	7	stickness	stickness	NOUN
fbem-30115	106	8	and	and	CCONJ
fbem-30115	106	9	loyalty	loyalty	NOUN
fbem-30115	106	10	to	to	ADP
fbem-30115	106	11	the	the	DET
fbem-30115	106	12	brand	brand	NOUN
fbem-30115	106	13	,	,	PUNCT
fbem-30115	106	14	further	far	ADV
fbem-30115	106	15	validating	validate	VERB
fbem-30115	106	16	h3	h3	NOUN
fbem-30115	106	17	's	's	PART
fbem-30115	106	18	view	view	NOUN
fbem-30115	106	19	.	.	PUNCT
fbem-30115	107	1	further	further	ADJ
fbem-30115	107	2	analysis	analysis	NOUN
fbem-30115	107	3	of	of	ADP
fbem-30115	107	4	the	the	DET
fbem-30115	107	5	interview	interview	NOUN
fbem-30115	107	6	data	datum	NOUN
fbem-30115	107	7	reveals	reveal	VERB
fbem-30115	107	8	that	that	SCONJ
fbem-30115	107	9	immersion	immersion	NOUN
fbem-30115	107	10	and	and	CCONJ
fbem-30115	107	11	engagement	engagement	NOUN
fbem-30115	107	12	play	play	VERB
fbem-30115	107	13	a	a	DET
fbem-30115	107	14	mediating	mediate	VERB
fbem-30115	107	15	role	role	NOUN
fbem-30115	107	16	in	in	ADP
fbem-30115	107	17	the	the	DET
fbem-30115	107	18	interaction	interaction	NOUN
fbem-30115	107	19	between	between	ADP
fbem-30115	107	20	users	user	NOUN
fbem-30115	107	21	and	and	CCONJ
fbem-30115	107	22	brands	brand	NOUN
fbem-30115	107	23	.	.	PUNCT
fbem-30115	108	1	when	when	SCONJ
fbem-30115	108	2	the	the	DET
fbem-30115	108	3	platform	platform	NOUN
fbem-30115	108	4	functions	function	NOUN
fbem-30115	108	5	can	can	AUX
fbem-30115	108	6	effectively	effectively	ADV
fbem-30115	108	7	meet	meet	VERB
fbem-30115	108	8	users	user	NOUN
fbem-30115	108	9	'	'	PART
fbem-30115	108	10	personalized	personalized	ADJ
fbem-30115	108	11	entertainment	entertainment	NOUN
fbem-30115	108	12	needs	need	NOUN
fbem-30115	108	13	and	and	CCONJ
fbem-30115	108	14	interactive	interactive	ADJ
fbem-30115	108	15	preferences	preference	NOUN
fbem-30115	108	16	,	,	PUNCT
fbem-30115	108	17	users	user	NOUN
fbem-30115	108	18	are	be	AUX
fbem-30115	108	19	more	more	ADV
fbem-30115	108	20	likely	likely	ADJ
fbem-30115	108	21	to	to	PART
fbem-30115	108	22	enter	enter	VERB
fbem-30115	108	23	a	a	DET
fbem-30115	108	24	state	state	NOUN
fbem-30115	108	25	of	of	ADP
fbem-30115	108	26	immersion	immersion	NOUN
fbem-30115	108	27	,	,	PUNCT
fbem-30115	108	28	such	such	ADJ
fbem-30115	108	29	as	as	ADP
fbem-30115	108	30	watching	watch	VERB
fbem-30115	108	31	brand	brand	NOUN
fbem-30115	108	32	content	content	NOUN
fbem-30115	108	33	for	for	ADP
fbem-30115	108	34	a	a	DET
fbem-30115	108	35	long	long	ADJ
fbem-30115	108	36	time	time	NOUN
fbem-30115	108	37	and	and	CCONJ
fbem-30115	108	38	continuously	continuously	ADV
fbem-30115	108	39	tracking	track	VERB
fbem-30115	108	40	brand	brand	NOUN
fbem-30115	108	41	-	-	PUNCT
fbem-30115	108	42	related	relate	VERB
fbem-30115	108	43	dynamics	dynamic	NOUN
fbem-30115	108	44	.	.	PUNCT
fbem-30115	109	1	the	the	DET
fbem-30115	109	2	sense	sense	NOUN
fbem-30115	109	3	of	of	ADP
fbem-30115	109	4	engagement	engagement	NOUN
fbem-30115	109	5	is	be	AUX
fbem-30115	109	6	reflected	reflect	VERB
fbem-30115	109	7	in	in	ADP
fbem-30115	109	8	the	the	DET
fbem-30115	109	9	process	process	NOUN
fbem-30115	109	10	of	of	ADP
fbem-30115	109	11	users	user	NOUN
fbem-30115	109	12	actively	actively	ADV
fbem-30115	109	13	interacting	interact	VERB
fbem-30115	109	14	with	with	ADP
fbem-30115	109	15	the	the	DET
fbem-30115	109	16	brand	brand	NOUN
fbem-30115	109	17	,	,	PUNCT
fbem-30115	109	18	such	such	ADJ
fbem-30115	109	19	as	as	ADP
fbem-30115	109	20	commenting	comment	VERB
fbem-30115	109	21	,	,	PUNCT
fbem-30115	109	22	sharing	share	VERB
fbem-30115	109	23	or	or	CCONJ
fbem-30115	109	24	creating	create	VERB
fbem-30115	109	25	ugc	ugc	PROPN
fbem-30115	109	26	.	.	PUNCT
fbem-30115	110	1	the	the	DET
fbem-30115	110	2	emergence	emergence	NOUN
fbem-30115	110	3	of	of	ADP
fbem-30115	110	4	these	these	DET
fbem-30115	110	5	two	two	NUM
fbem-30115	110	6	psychological	psychological	ADJ
fbem-30115	110	7	states	state	NOUN
fbem-30115	110	8	gives	give	VERB
fbem-30115	110	9	full	full	ADJ
fbem-30115	110	10	play	play	NOUN
fbem-30115	110	11	to	to	ADP
fbem-30115	110	12	the	the	DET
fbem-30115	110	13	advantages	advantage	NOUN
fbem-30115	110	14	of	of	ADP
fbem-30115	110	15	platform	platform	NOUN
fbem-30115	110	16	functions	function	NOUN
fbem-30115	110	17	,	,	PUNCT
fbem-30115	110	18	and	and	CCONJ
fbem-30115	110	19	successfully	successfully	ADV
fbem-30115	110	20	translates	translate	VERB
fbem-30115	110	21	into	into	ADP
fbem-30115	110	22	users	user	NOUN
fbem-30115	110	23	'	'	PART
fbem-30115	110	24	emotional	emotional	ADJ
fbem-30115	110	25	connection	connection	NOUN
fbem-30115	110	26	and	and	CCONJ
fbem-30115	110	27	behavioral	behavioral	ADJ
fbem-30115	110	28	investment	investment	NOUN
fbem-30115	110	29	in	in	ADP
fbem-30115	110	30	the	the	DET
fbem-30115	110	31	brand	brand	NOUN
fbem-30115	110	32	.	.	PUNCT
fbem-30115	111	1	this	this	DET
fbem-30115	111	2	process	process	NOUN
fbem-30115	111	3	not	not	PART
fbem-30115	111	4	only	only	ADV
fbem-30115	111	5	increased	increase	VERB
fbem-30115	111	6	the	the	DET
fbem-30115	111	7	brand	brand	NOUN
fbem-30115	111	8	's	's	PART
fbem-30115	111	9	user	user	NOUN
fbem-30115	111	10	engagement	engagement	NOUN
fbem-30115	111	11	,	,	PUNCT
fbem-30115	111	12	but	but	CCONJ
fbem-30115	111	13	also	also	ADV
fbem-30115	111	14	provided	provide	VERB
fbem-30115	111	15	strong	strong	ADJ
fbem-30115	111	16	support	support	NOUN
fbem-30115	111	17	for	for	ADP
fbem-30115	111	18	h4	h4	NOUN
fbem-30115	111	19	's	's	PART
fbem-30115	111	20	hypothesis	hypothesis	NOUN
fbem-30115	111	21	.	.	PUNCT
fbem-30115	112	1	6	6	NUM
fbem-30115	112	2	.	.	X
fbem-30115	112	3	discussion	discussion	NOUN
fbem-30115	112	4	and	and	CCONJ
fbem-30115	112	5	implications	implication	NOUN
fbem-30115	112	6	the	the	DET
fbem-30115	112	7	results	result	NOUN
fbem-30115	112	8	of	of	ADP
fbem-30115	112	9	this	this	DET
fbem-30115	112	10	study	study	NOUN
fbem-30115	112	11	are	be	AUX
fbem-30115	112	12	consistent	consistent	ADJ
fbem-30115	112	13	with	with	ADP
fbem-30115	112	14	the	the	DET
fbem-30115	112	15	existing	exist	VERB
fbem-30115	112	16	discussions	discussion	NOUN
fbem-30115	112	17	on	on	ADP
fbem-30115	112	18	the	the	DET
fbem-30115	112	19	advantages	advantage	NOUN
fbem-30115	112	20	of	of	ADP
fbem-30115	112	21	short	short	ADJ
fbem-30115	112	22	video	video	NOUN
fbem-30115	112	23	platforms	platform	NOUN
fbem-30115	112	24	in	in	ADP
fbem-30115	112	25	brand	brand	NOUN
fbem-30115	112	26	communication	communication	NOUN
fbem-30115	112	27	and	and	CCONJ
fbem-30115	112	28	sales	sale	NOUN
fbem-30115	112	29	promotion	promotion	NOUN
fbem-30115	112	30	,	,	PUNCT
fbem-30115	112	31	and	and	CCONJ
fbem-30115	112	32	provide	provide	VERB
fbem-30115	112	33	a	a	DET
fbem-30115	112	34	new	new	ADJ
fbem-30115	112	35	theoretical	theoretical	ADJ
fbem-30115	112	36	perspective	perspective	NOUN
fbem-30115	112	37	for	for	ADP
fbem-30115	112	38	further	far	ADV
fbem-30115	112	39	understanding	understand	VERB
fbem-30115	112	40	the	the	DET
fbem-30115	112	41	formation	formation	NOUN
fbem-30115	112	42	mechanism	mechanism	NOUN
fbem-30115	112	43	of	of	ADP
fbem-30115	112	44	platform	platform	NOUN
fbem-30115	112	45	functions	function	NOUN
fbem-30115	112	46	on	on	ADP
fbem-30115	112	47	the	the	DET
fbem-30115	112	48	participation	participation	NOUN
fbem-30115	112	49	of	of	ADP
fbem-30115	112	50	generation	generation	NOUN
fbem-30115	112	51	z	z	PROPN
fbem-30115	112	52	brands	brand	NOUN
fbem-30115	112	53	.	.	PUNCT
fbem-30115	113	1	the	the	DET
fbem-30115	113	2	research	research	NOUN
fbem-30115	113	3	shows	show	VERB
fbem-30115	113	4	that	that	SCONJ
fbem-30115	113	5	under	under	ADP
fbem-30115	113	6	the	the	DET
fbem-30115	113	7	combined	combined	ADJ
fbem-30115	113	8	effect	effect	NOUN
fbem-30115	113	9	of	of	ADP
fbem-30115	113	10	personalized	personalized	ADJ
fbem-30115	113	11	content	content	NOUN
fbem-30115	113	12	recommendation	recommendation	NOUN
fbem-30115	113	13	,	,	PUNCT
fbem-30115	113	14	interactive	interactive	ADJ
fbem-30115	113	15	function	function	NOUN
fbem-30115	113	16	design	design	NOUN
fbem-30115	113	17	and	and	CCONJ
fbem-30115	113	18	ugc	ugc	PROPN
fbem-30115	113	19	incentive	incentive	NOUN
fbem-30115	113	20	model	model	NOUN
fbem-30115	113	21	,	,	PUNCT
fbem-30115	113	22	users	user	NOUN
fbem-30115	113	23	gradually	gradually	ADV
fbem-30115	113	24	break	break	VERB
fbem-30115	113	25	through	through	ADP
fbem-30115	113	26	the	the	DET
fbem-30115	113	27	traditional	traditional	ADJ
fbem-30115	113	28	role	role	NOUN
fbem-30115	113	29	of	of	ADP
fbem-30115	113	30	passive	passive	ADJ
fbem-30115	113	31	recipient	recipient	NOUN
fbem-30115	113	32	,	,	PUNCT
fbem-30115	113	33	rebuild	rebuild	VERB
fbem-30115	113	34	the	the	DET
fbem-30115	113	35	relationship	relationship	NOUN
fbem-30115	113	36	with	with	ADP
fbem-30115	113	37	the	the	DET
fbem-30115	113	38	brand	brand	NOUN
fbem-30115	113	39	through	through	ADP
fbem-30115	113	40	deep	deep	ADJ
fbem-30115	113	41	immersion	immersion	NOUN
fbem-30115	113	42	and	and	CCONJ
fbem-30115	113	43	active	active	ADJ
fbem-30115	113	44	participation	participation	NOUN
fbem-30115	113	45	,	,	PUNCT
fbem-30115	113	46	and	and	CCONJ
fbem-30115	113	47	show	show	VERB
fbem-30115	113	48	a	a	DET
fbem-30115	113	49	more	more	ADV
fbem-30115	113	50	innovative	innovative	ADJ
fbem-30115	113	51	brand	brand	NOUN
fbem-30115	113	52	interaction	interaction	NOUN
fbem-30115	113	53	model	model	NOUN
fbem-30115	113	54	.	.	PUNCT
fbem-30115	114	1	these	these	DET
fbem-30115	114	2	findings	finding	NOUN
fbem-30115	114	3	provide	provide	VERB
fbem-30115	114	4	practical	practical	ADJ
fbem-30115	114	5	reference	reference	NOUN
fbem-30115	114	6	for	for	ADP
fbem-30115	114	7	enterprises	enterprise	NOUN
fbem-30115	114	8	'	'	PART
fbem-30115	114	9	173	173	NUM
fbem-30115	114	10	brand	brand	NOUN
fbem-30115	114	11	communication	communication	NOUN
fbem-30115	114	12	strategies	strategy	NOUN
fbem-30115	114	13	.	.	PUNCT
fbem-30115	115	1	enterprises	enterprise	NOUN
fbem-30115	115	2	should	should	AUX
fbem-30115	115	3	pay	pay	VERB
fbem-30115	115	4	more	more	ADJ
fbem-30115	115	5	attention	attention	NOUN
fbem-30115	115	6	to	to	ADP
fbem-30115	115	7	the	the	DET
fbem-30115	115	8	optimization	optimization	NOUN
fbem-30115	115	9	of	of	ADP
fbem-30115	115	10	platform	platform	NOUN
fbem-30115	115	11	functions	function	NOUN
fbem-30115	115	12	to	to	PART
fbem-30115	115	13	accurately	accurately	ADV
fbem-30115	115	14	meet	meet	VERB
fbem-30115	115	15	the	the	DET
fbem-30115	115	16	needs	need	NOUN
fbem-30115	115	17	of	of	ADP
fbem-30115	115	18	generation	generation	NOUN
fbem-30115	115	19	z	z	NOUN
fbem-30115	115	20	users	user	NOUN
fbem-30115	115	21	.	.	PUNCT
fbem-30115	116	1	through	through	ADP
fbem-30115	116	2	indepth	indepth	ADJ
fbem-30115	116	3	cooperation	cooperation	NOUN
fbem-30115	116	4	with	with	ADP
fbem-30115	116	5	short	short	ADJ
fbem-30115	116	6	video	video	NOUN
fbem-30115	116	7	platforms	platform	NOUN
fbem-30115	116	8	,	,	PUNCT
fbem-30115	116	9	we	we	PRON
fbem-30115	116	10	can	can	AUX
fbem-30115	116	11	improve	improve	VERB
fbem-30115	116	12	the	the	DET
fbem-30115	116	13	algorithm	algorithm	NOUN
fbem-30115	116	14	recommendation	recommendation	NOUN
fbem-30115	116	15	mechanism	mechanism	NOUN
fbem-30115	116	16	,	,	PUNCT
fbem-30115	116	17	improve	improve	VERB
fbem-30115	116	18	the	the	DET
fbem-30115	116	19	fit	fit	NOUN
fbem-30115	116	20	between	between	ADP
fbem-30115	116	21	brand	brand	NOUN
fbem-30115	116	22	content	content	NOUN
fbem-30115	116	23	and	and	CCONJ
fbem-30115	116	24	target	target	VERB
fbem-30115	116	25	users	user	NOUN
fbem-30115	116	26	,	,	PUNCT
fbem-30115	116	27	and	and	CCONJ
fbem-30115	116	28	then	then	ADV
fbem-30115	116	29	promote	promote	VERB
fbem-30115	116	30	users	user	NOUN
fbem-30115	116	31	'	'	PART
fbem-30115	116	32	continuous	continuous	ADJ
fbem-30115	116	33	attention	attention	NOUN
fbem-30115	116	34	to	to	ADP
fbem-30115	116	35	the	the	DET
fbem-30115	116	36	brand	brand	NOUN
fbem-30115	116	37	.	.	PUNCT
fbem-30115	117	1	in	in	ADP
fbem-30115	117	2	the	the	DET
fbem-30115	117	3	design	design	NOUN
fbem-30115	117	4	of	of	ADP
fbem-30115	117	5	interactive	interactive	ADJ
fbem-30115	117	6	functions	function	NOUN
fbem-30115	117	7	,	,	PUNCT
fbem-30115	117	8	enterprises	enterprise	NOUN
fbem-30115	117	9	need	need	VERB
fbem-30115	117	10	to	to	PART
fbem-30115	117	11	focus	focus	VERB
fbem-30115	117	12	on	on	ADP
fbem-30115	117	13	creating	create	VERB
fbem-30115	117	14	a	a	DET
fbem-30115	117	15	positive	positive	ADJ
fbem-30115	117	16	community	community	NOUN
fbem-30115	117	17	atmosphere	atmosphere	NOUN
fbem-30115	117	18	,	,	PUNCT
fbem-30115	117	19	providing	provide	VERB
fbem-30115	117	20	convenient	convenient	ADJ
fbem-30115	117	21	communication	communication	NOUN
fbem-30115	117	22	and	and	CCONJ
fbem-30115	117	23	sharing	sharing	NOUN
fbem-30115	117	24	space	space	NOUN
fbem-30115	117	25	,	,	PUNCT
fbem-30115	117	26	and	and	CCONJ
fbem-30115	117	27	stimulating	stimulate	VERB
fbem-30115	117	28	users	user	NOUN
fbem-30115	117	29	'	'	PART
fbem-30115	117	30	willingness	willingness	NOUN
fbem-30115	117	31	to	to	PART
fbem-30115	117	32	interact	interact	VERB
fbem-30115	117	33	and	and	CCONJ
fbem-30115	117	34	express	express	VERB
fbem-30115	117	35	enthusiasm	enthusiasm	NOUN
fbem-30115	117	36	.	.	PUNCT
fbem-30115	118	1	in	in	ADP
fbem-30115	118	2	addition	addition	NOUN
fbem-30115	118	3	,	,	PUNCT
fbem-30115	118	4	at	at	ADP
fbem-30115	118	5	the	the	DET
fbem-30115	118	6	ugc	ugc	PROPN
fbem-30115	118	7	creation	creation	NOUN
fbem-30115	118	8	level	level	NOUN
fbem-30115	118	9	,	,	PUNCT
fbem-30115	118	10	enterprises	enterprise	NOUN
fbem-30115	118	11	can	can	AUX
fbem-30115	118	12	give	give	VERB
fbem-30115	118	13	users	user	NOUN
fbem-30115	118	14	the	the	DET
fbem-30115	118	15	right	right	NOUN
fbem-30115	118	16	to	to	ADP
fbem-30115	118	17	brand	brand	NOUN
fbem-30115	118	18	narrative	narrative	NOUN
fbem-30115	118	19	through	through	ADP
fbem-30115	118	20	official	official	ADJ
fbem-30115	118	21	responses	response	NOUN
fbem-30115	118	22	,	,	PUNCT
fbem-30115	118	23	works	work	VERB
fbem-30115	118	24	display	display	NOUN
fbem-30115	118	25	and	and	CCONJ
fbem-30115	118	26	other	other	ADJ
fbem-30115	118	27	ways	way	NOUN
fbem-30115	118	28	,	,	PUNCT
fbem-30115	118	29	encourage	encourage	VERB
fbem-30115	118	30	users	user	NOUN
fbem-30115	118	31	to	to	PART
fbem-30115	118	32	express	express	VERB
fbem-30115	118	33	their	their	PRON
fbem-30115	118	34	own	own	ADJ
fbem-30115	118	35	understanding	understanding	NOUN
fbem-30115	118	36	in	in	ADP
fbem-30115	118	37	a	a	DET
fbem-30115	118	38	variety	variety	NOUN
fbem-30115	118	39	of	of	ADP
fbem-30115	118	40	ways	way	NOUN
fbem-30115	118	41	,	,	PUNCT
fbem-30115	118	42	and	and	CCONJ
fbem-30115	118	43	gradually	gradually	ADV
fbem-30115	118	44	establish	establish	VERB
fbem-30115	118	45	a	a	DET
fbem-30115	118	46	deeper	deep	ADJ
fbem-30115	118	47	brand	brand	NOUN
fbem-30115	118	48	emotional	emotional	ADJ
fbem-30115	118	49	connection	connection	NOUN
fbem-30115	118	50	and	and	CCONJ
fbem-30115	118	51	participation	participation	NOUN
fbem-30115	118	52	consciousness	consciousness	NOUN
fbem-30115	118	53	.	.	PUNCT
fbem-30115	119	1	7	7	X
fbem-30115	119	2	.	.	X
fbem-30115	119	3	conclusion	conclusion	NOUN
fbem-30115	119	4	and	and	CCONJ
fbem-30115	119	5	future	future	ADJ
fbem-30115	119	6	directions	direction	NOUN
fbem-30115	119	7	in	in	ADP
fbem-30115	119	8	the	the	DET
fbem-30115	119	9	context	context	NOUN
fbem-30115	119	10	of	of	ADP
fbem-30115	119	11	the	the	DET
fbem-30115	119	12	rapid	rapid	ADJ
fbem-30115	119	13	development	development	NOUN
fbem-30115	119	14	of	of	ADP
fbem-30115	119	15	short	short	ADJ
fbem-30115	119	16	video	video	NOUN
fbem-30115	119	17	,	,	PUNCT
fbem-30115	119	18	generation	generation	NOUN
fbem-30115	119	19	z	z	PROPN
fbem-30115	119	20	's	's	PART
fbem-30115	119	21	brand	brand	NOUN
fbem-30115	119	22	recognition	recognition	NOUN
fbem-30115	119	23	and	and	CCONJ
fbem-30115	119	24	acceptance	acceptance	NOUN
fbem-30115	119	25	is	be	AUX
fbem-30115	119	26	no	no	ADV
fbem-30115	119	27	longer	long	ADV
fbem-30115	119	28	limited	limit	VERB
fbem-30115	119	29	to	to	ADP
fbem-30115	119	30	passive	passive	ADJ
fbem-30115	119	31	reception	reception	NOUN
fbem-30115	119	32	,	,	PUNCT
fbem-30115	119	33	but	but	CCONJ
fbem-30115	119	34	through	through	ADP
fbem-30115	119	35	continuous	continuous	ADJ
fbem-30115	119	36	interaction	interaction	NOUN
fbem-30115	119	37	and	and	CCONJ
fbem-30115	119	38	content	content	NOUN
fbem-30115	119	39	creation	creation	NOUN
fbem-30115	119	40	to	to	PART
fbem-30115	119	41	achieve	achieve	VERB
fbem-30115	119	42	a	a	DET
fbem-30115	119	43	deeper	deep	ADJ
fbem-30115	119	44	level	level	NOUN
fbem-30115	119	45	of	of	ADP
fbem-30115	119	46	participation	participation	NOUN
fbem-30115	119	47	and	and	CCONJ
fbem-30115	119	48	co	co	NOUN
fbem-30115	119	49	-	-	NOUN
fbem-30115	119	50	creation	creation	NOUN
fbem-30115	119	51	.	.	PUNCT
fbem-30115	120	1	based	base	VERB
fbem-30115	120	2	on	on	ADP
fbem-30115	120	3	qualitative	qualitative	ADJ
fbem-30115	120	4	research	research	NOUN
fbem-30115	120	5	,	,	PUNCT
fbem-30115	120	6	this	this	DET
fbem-30115	120	7	paper	paper	NOUN
fbem-30115	120	8	reveals	reveal	VERB
fbem-30115	120	9	the	the	DET
fbem-30115	120	10	impact	impact	NOUN
fbem-30115	120	11	mechanism	mechanism	NOUN
fbem-30115	120	12	of	of	ADP
fbem-30115	120	13	short	short	ADJ
fbem-30115	120	14	video	video	NOUN
fbem-30115	120	15	platform	platform	NOUN
fbem-30115	120	16	functions	function	NOUN
fbem-30115	120	17	on	on	ADP
fbem-30115	120	18	the	the	DET
fbem-30115	120	19	brand	brand	NOUN
fbem-30115	120	20	engagement	engagement	NOUN
fbem-30115	120	21	of	of	ADP
fbem-30115	120	22	generation	generation	NOUN
fbem-30115	120	23	z	z	NOUN
fbem-30115	120	24	,	,	PUNCT
fbem-30115	120	25	and	and	CCONJ
fbem-30115	120	26	finds	find	VERB
fbem-30115	120	27	that	that	SCONJ
fbem-30115	120	28	personalized	personalize	VERB
fbem-30115	120	29	content	content	NOUN
fbem-30115	120	30	recommendation	recommendation	NOUN
fbem-30115	120	31	,	,	PUNCT
fbem-30115	120	32	interactive	interactive	ADJ
fbem-30115	120	33	function	function	NOUN
fbem-30115	120	34	design	design	NOUN
fbem-30115	120	35	and	and	CCONJ
fbem-30115	120	36	ugc	ugc	NOUN
fbem-30115	120	37	creation	creation	NOUN
fbem-30115	120	38	play	play	VERB
fbem-30115	120	39	a	a	DET
fbem-30115	120	40	key	key	ADJ
fbem-30115	120	41	role	role	NOUN
fbem-30115	120	42	in	in	ADP
fbem-30115	120	43	enhancing	enhance	VERB
fbem-30115	120	44	user	user	NOUN
fbem-30115	120	45	immersion	immersion	NOUN
fbem-30115	120	46	and	and	CCONJ
fbem-30115	120	47	participation	participation	NOUN
fbem-30115	120	48	,	,	PUNCT
fbem-30115	120	49	and	and	CCONJ
fbem-30115	120	50	the	the	DET
fbem-30115	120	51	improvement	improvement	NOUN
fbem-30115	120	52	of	of	ADP
fbem-30115	120	53	psychological	psychological	ADJ
fbem-30115	120	54	experience	experience	NOUN
fbem-30115	120	55	further	far	ADV
fbem-30115	120	56	promotes	promote	VERB
fbem-30115	120	57	the	the	DET
fbem-30115	120	58	growth	growth	NOUN
fbem-30115	120	59	of	of	ADP
fbem-30115	120	60	brand	brand	NOUN
fbem-30115	120	61	engagement	engagement	NOUN
fbem-30115	120	62	.	.	PUNCT
fbem-30115	121	1	from	from	ADP
fbem-30115	121	2	a	a	DET
fbem-30115	121	3	theoretical	theoretical	ADJ
fbem-30115	121	4	point	point	NOUN
fbem-30115	121	5	of	of	ADP
fbem-30115	121	6	view	view	NOUN
fbem-30115	121	7	,	,	PUNCT
fbem-30115	121	8	the	the	DET
fbem-30115	121	9	contribution	contribution	NOUN
fbem-30115	121	10	of	of	ADP
fbem-30115	121	11	this	this	DET
fbem-30115	121	12	study	study	NOUN
fbem-30115	121	13	is	be	AUX
fbem-30115	121	14	to	to	PART
fbem-30115	121	15	build	build	VERB
fbem-30115	121	16	a	a	DET
fbem-30115	121	17	logical	logical	ADJ
fbem-30115	121	18	chain	chain	NOUN
fbem-30115	121	19	of	of	ADP
fbem-30115	121	20	"	"	PUNCT
fbem-30115	121	21	platform	platform	ADJ
fbem-30115	121	22	functionpsychological	functionpsychological	ADJ
fbem-30115	121	23	mediation	mediation	NOUN
fbem-30115	121	24	(	(	PUNCT
fbem-30115	121	25	immersion	immersion	NOUN
fbem-30115	121	26	,	,	PUNCT
fbem-30115	121	27	participation	participation	NOUN
fbem-30115	121	28	)	)	PUNCT
fbem-30115	121	29	-brand	-brand	NOUN
fbem-30115	121	30	engagement	engagement	NOUN
fbem-30115	121	31	"	"	PUNCT
fbem-30115	121	32	around	around	ADP
fbem-30115	121	33	platform	platform	NOUN
fbem-30115	121	34	functions	function	NOUN
fbem-30115	121	35	,	,	PUNCT
fbem-30115	121	36	which	which	PRON
fbem-30115	121	37	provides	provide	VERB
fbem-30115	121	38	a	a	DET
fbem-30115	121	39	new	new	ADJ
fbem-30115	121	40	perspective	perspective	NOUN
fbem-30115	121	41	and	and	CCONJ
fbem-30115	121	42	empirical	empirical	ADJ
fbem-30115	121	43	support	support	NOUN
fbem-30115	121	44	for	for	ADP
fbem-30115	121	45	brand	brand	NOUN
fbem-30115	121	46	marketing	marketing	NOUN
fbem-30115	121	47	theories	theory	NOUN
fbem-30115	121	48	.	.	PUNCT
fbem-30115	122	1	in	in	ADP
fbem-30115	122	2	terms	term	NOUN
fbem-30115	122	3	of	of	ADP
fbem-30115	122	4	practical	practical	ADJ
fbem-30115	122	5	application	application	NOUN
fbem-30115	122	6	,	,	PUNCT
fbem-30115	122	7	the	the	DET
fbem-30115	122	8	research	research	NOUN
fbem-30115	122	9	results	result	NOUN
fbem-30115	122	10	have	have	VERB
fbem-30115	122	11	certain	certain	ADJ
fbem-30115	122	12	reference	reference	NOUN
fbem-30115	122	13	value	value	NOUN
fbem-30115	122	14	for	for	ADP
fbem-30115	122	15	enterprises	enterprise	NOUN
fbem-30115	122	16	'	'	PART
fbem-30115	122	17	brand	brand	NOUN
fbem-30115	122	18	operation	operation	NOUN
fbem-30115	122	19	strategies	strategy	NOUN
fbem-30115	122	20	on	on	ADP
fbem-30115	122	21	short	short	ADJ
fbem-30115	122	22	video	video	NOUN
fbem-30115	122	23	platforms	platform	NOUN
fbem-30115	122	24	,	,	PUNCT
fbem-30115	122	25	and	and	CCONJ
fbem-30115	122	26	help	help	VERB
fbem-30115	122	27	brands	brand	NOUN
fbem-30115	122	28	attract	attract	VERB
fbem-30115	122	29	generation	generation	NOUN
fbem-30115	122	30	z	z	NOUN
fbem-30115	122	31	users	user	NOUN
fbem-30115	122	32	more	more	ADV
fbem-30115	122	33	accurately	accurately	ADV
fbem-30115	122	34	,	,	PUNCT
fbem-30115	122	35	retain	retain	VERB
fbem-30115	122	36	users	user	NOUN
fbem-30115	122	37	effectively	effectively	ADV
fbem-30115	122	38	,	,	PUNCT
fbem-30115	122	39	and	and	CCONJ
fbem-30115	122	40	stimulate	stimulate	VERB
fbem-30115	122	41	their	their	PRON
fbem-30115	122	42	brand	brand	NOUN
fbem-30115	122	43	participation	participation	NOUN
fbem-30115	122	44	willingness	willingness	NOUN
fbem-30115	122	45	by	by	ADP
fbem-30115	122	46	optimizing	optimize	VERB
fbem-30115	122	47	content	content	NOUN
fbem-30115	122	48	production	production	NOUN
fbem-30115	122	49	methods	method	NOUN
fbem-30115	122	50	and	and	CCONJ
fbem-30115	122	51	interaction	interaction	NOUN
fbem-30115	122	52	mechanisms	mechanism	NOUN
fbem-30115	122	53	.	.	PUNCT
fbem-30115	123	1	due	due	ADP
fbem-30115	123	2	to	to	ADP
fbem-30115	123	3	the	the	DET
fbem-30115	123	4	qualitative	qualitative	ADJ
fbem-30115	123	5	research	research	NOUN
fbem-30115	123	6	method	method	NOUN
fbem-30115	123	7	adopted	adopt	VERB
fbem-30115	123	8	in	in	ADP
fbem-30115	123	9	this	this	DET
fbem-30115	123	10	study	study	NOUN
fbem-30115	123	11	,	,	PUNCT
fbem-30115	123	12	there	there	PRON
fbem-30115	123	13	are	be	VERB
fbem-30115	123	14	certain	certain	ADJ
fbem-30115	123	15	limitations	limitation	NOUN
fbem-30115	123	16	.	.	PUNCT
fbem-30115	124	1	in	in	ADP
fbem-30115	124	2	the	the	DET
fbem-30115	124	3	future	future	NOUN
fbem-30115	124	4	,	,	PUNCT
fbem-30115	124	5	quantitative	quantitative	ADJ
fbem-30115	124	6	methods	method	NOUN
fbem-30115	124	7	such	such	ADJ
fbem-30115	124	8	as	as	ADP
fbem-30115	124	9	large	large	ADJ
fbem-30115	124	10	-	-	PUNCT
fbem-30115	124	11	scale	scale	NOUN
fbem-30115	124	12	questionnaire	questionnaire	NOUN
fbem-30115	124	13	survey	survey	NOUN
fbem-30115	124	14	or	or	CCONJ
fbem-30115	124	15	experimental	experimental	ADJ
fbem-30115	124	16	study	study	NOUN
fbem-30115	124	17	can	can	AUX
fbem-30115	124	18	be	be	AUX
fbem-30115	124	19	used	use	VERB
fbem-30115	124	20	to	to	PART
fbem-30115	124	21	further	far	ADV
fbem-30115	124	22	verify	verify	VERB
fbem-30115	124	23	the	the	DET
fbem-30115	124	24	research	research	NOUN
fbem-30115	124	25	conclusions	conclusion	NOUN
fbem-30115	124	26	.	.	PUNCT
fbem-30115	125	1	in	in	ADP
fbem-30115	125	2	addition	addition	NOUN
fbem-30115	125	3	,	,	PUNCT
fbem-30115	125	4	cross	cross	ADJ
fbem-30115	125	5	-	-	ADJ
fbem-30115	125	6	cultural	cultural	ADJ
fbem-30115	125	7	comparative	comparative	ADJ
fbem-30115	125	8	analysis	analysis	NOUN
fbem-30115	125	9	can	can	AUX
fbem-30115	125	10	be	be	AUX
fbem-30115	125	11	combined	combine	VERB
fbem-30115	125	12	to	to	PART
fbem-30115	125	13	explore	explore	VERB
fbem-30115	125	14	the	the	DET
fbem-30115	125	15	possible	possible	ADJ
fbem-30115	125	16	differentiated	differentiated	ADJ
fbem-30115	125	17	impact	impact	NOUN
fbem-30115	125	18	of	of	ADP
fbem-30115	125	19	platform	platform	NOUN
fbem-30115	125	20	features	feature	NOUN
fbem-30115	125	21	in	in	ADP
fbem-30115	125	22	different	different	ADJ
fbem-30115	125	23	types	type	NOUN
fbem-30115	125	24	of	of	ADP
fbem-30115	125	25	brands	brand	NOUN
fbem-30115	125	26	,	,	PUNCT
fbem-30115	125	27	such	such	ADJ
fbem-30115	125	28	as	as	ADP
fbem-30115	125	29	luxury	luxury	NOUN
fbem-30115	125	30	goods	good	NOUN
fbem-30115	125	31	,	,	PUNCT
fbem-30115	125	32	consumer	consumer	NOUN
fbem-30115	125	33	goods	good	NOUN
fbem-30115	125	34	,	,	PUNCT
fbem-30115	125	35	and	and	CCONJ
fbem-30115	125	36	cultural	cultural	ADJ
fbem-30115	125	37	brands	brand	NOUN
fbem-30115	125	38	or	or	CCONJ
fbem-30115	125	39	nonprofit	nonprofit	ADJ
fbem-30115	125	40	organization	organization	NOUN
fbem-30115	125	41	brands	brand	NOUN
fbem-30115	125	42	.	.	PUNCT
fbem-30115	126	1	references	reference	NOUN
fbem-30115	126	2	[	[	X
fbem-30115	126	3	1	1	NUM
fbem-30115	126	4	]	]	PUNCT
fbem-30115	126	5	shanghong	shanghong	NOUN
fbem-30115	126	6	,	,	PUNCT
fbem-30115	126	7	l.	l.	PROPN
fbem-30115	126	8	(	(	PUNCT
fbem-30115	126	9	2021	2021	NUM
fbem-30115	126	10	)	)	PUNCT
fbem-30115	126	11	.	.	PUNCT
fbem-30115	127	1	research	research	NOUN
fbem-30115	127	2	on	on	ADP
fbem-30115	127	3	mobile	mobile	ADJ
fbem-30115	127	4	marketing	marketing	NOUN
fbem-30115	127	5	strategies	strategy	NOUN
fbem-30115	127	6	in	in	ADP
fbem-30115	127	7	the	the	DET
fbem-30115	127	8	short	short	ADJ
fbem-30115	127	9	video	video	NOUN
fbem-30115	127	10	era	era	NOUN
fbem-30115	127	11	:	:	PUNCT
fbem-30115	127	12	a	a	DET
fbem-30115	127	13	case	case	NOUN
fbem-30115	127	14	study	study	NOUN
fbem-30115	127	15	of	of	ADP
fbem-30115	127	16	kuaishou	kuaishou	PROPN
fbem-30115	127	17	short	short	ADJ
fbem-30115	127	18	video	video	NOUN
fbem-30115	127	19	platform	platform	NOUN
fbem-30115	127	20	.	.	PUNCT
fbem-30115	128	1	media	medium	NOUN
fbem-30115	128	2	,	,	PUNCT
fbem-30115	128	3	(	(	PUNCT
fbem-30115	128	4	04	04	NUM
fbem-30115	128	5	)	)	PUNCT
fbem-30115	128	6	,	,	PUNCT
fbem-30115	128	7	55	55	NUM
fbem-30115	128	8	-	-	SYM
fbem-30115	128	9	57	57	NUM
fbem-30115	128	10	.	.	PUNCT
fbem-30115	129	1	[	[	X
fbem-30115	129	2	2	2	NUM
fbem-30115	129	3	]	]	SYM
fbem-30115	129	4	yufan	yufan	PROPN
fbem-30115	129	5	,	,	PUNCT
fbem-30115	129	6	w.	w.	PROPN
fbem-30115	129	7	(	(	PUNCT
fbem-30115	129	8	2024	2024	NUM
fbem-30115	129	9	)	)	PUNCT
fbem-30115	129	10	.	.	PUNCT
fbem-30115	130	1	the	the	DET
fbem-30115	130	2	impact	impact	NOUN
fbem-30115	130	3	of	of	ADP
fbem-30115	130	4	social	social	ADJ
fbem-30115	130	5	media	medium	NOUN
fbem-30115	130	6	marketing	marketing	NOUN
fbem-30115	130	7	on	on	ADP
fbem-30115	130	8	brand	brand	NOUN
fbem-30115	130	9	awareness	awareness	NOUN
fbem-30115	130	10	and	and	CCONJ
fbem-30115	130	11	consumer	consumer	NOUN
fbem-30115	130	12	engagement	engagement	NOUN
fbem-30115	130	13	.	.	PUNCT
fbem-30115	131	1	industry	industry	NOUN
fbem-30115	131	2	and	and	CCONJ
fbem-30115	131	3	technology	technology	NOUN
fbem-30115	131	4	forum	forum	NOUN
fbem-30115	131	5	,	,	PUNCT
fbem-30115	131	6	23(16	23(16	NUM
fbem-30115	131	7	)	)	PUNCT
fbem-30115	131	8	,	,	PUNCT
fbem-30115	131	9	47	47	NUM
fbem-30115	131	10	-	-	SYM
fbem-30115	131	11	49	49	NUM
fbem-30115	131	12	.	.	PUNCT
fbem-30115	132	1	[	[	X
fbem-30115	132	2	3	3	NUM
fbem-30115	132	3	]	]	X
fbem-30115	132	4	araujo	araujo	NOUN
fbem-30115	132	5	,	,	PUNCT
fbem-30115	132	6	c.	c.	PROPN
fbem-30115	132	7	j.	j.	PROPN
fbem-30115	132	8	,	,	PUNCT
fbem-30115	132	9	perater	perater	PROPN
fbem-30115	132	10	,	,	PUNCT
fbem-30115	132	11	r.	r.	PROPN
fbem-30115	132	12	,	,	PUNCT
fbem-30115	132	13	&	&	CCONJ
fbem-30115	132	14	gouveia	gouveia	PROPN
fbem-30115	132	15	,	,	PUNCT
fbem-30115	132	16	t.	t.	PROPN
fbem-30115	132	17	(	(	PUNCT
fbem-30115	132	18	2022	2022	NUM
fbem-30115	132	19	)	)	PUNCT
fbem-30115	132	20	.	.	PUNCT
fbem-30115	133	1	influence	influence	NOUN
fbem-30115	133	2	of	of	ADP
fbem-30115	133	3	tiktok	tiktok	ADJ
fbem-30115	133	4	video	video	NOUN
fbem-30115	133	5	advertisements	advertisement	NOUN
fbem-30115	133	6	on	on	ADP
fbem-30115	133	7	generation	generation	NOUN
fbem-30115	133	8	z	z	NOUN
fbem-30115	133	9	’s	’s	PART
fbem-30115	133	10	behavior	behavior	NOUN
fbem-30115	133	11	and	and	CCONJ
fbem-30115	133	12	purchase	purchase	NOUN
fbem-30115	133	13	intention	intention	NOUN
fbem-30115	133	14	.	.	PUNCT
fbem-30115	134	1	international	international	ADJ
fbem-30115	134	2	journal	journal	NOUN
fbem-30115	134	3	of	of	ADP
fbem-30115	134	4	social	social	ADJ
fbem-30115	134	5	and	and	CCONJ
fbem-30115	134	6	management	management	NOUN
fbem-30115	134	7	studies	study	NOUN
fbem-30115	134	8	,	,	PUNCT
fbem-30115	134	9	3(2	3(2	NUM
fbem-30115	134	10	)	)	PUNCT
fbem-30115	134	11	,	,	PUNCT
fbem-30115	134	12	140	140	NUM
fbem-30115	134	13	-	-	SYM
fbem-30115	134	14	152	152	NUM
fbem-30115	134	15	.	.	PUNCT
fbem-30115	135	1	[	[	X
fbem-30115	135	2	4	4	NUM
fbem-30115	135	3	]	]	SYM
fbem-30115	135	4	plötz	plötz	NOUN
fbem-30115	135	5	,	,	PUNCT
fbem-30115	135	6	s.	s.	PROPN
fbem-30115	135	7	,	,	PUNCT
fbem-30115	135	8	härtel	härtel	PROPN
fbem-30115	135	9	,	,	PUNCT
fbem-30115	135	10	s.	s.	PROPN
fbem-30115	135	11	,	,	PUNCT
fbem-30115	135	12	&	&	CCONJ
fbem-30115	135	13	gabriel	gabriel	PROPN
fbem-30115	135	14	,	,	PUNCT
fbem-30115	135	15	s.	s.	PROPN
fbem-30115	135	16	(	(	PUNCT
fbem-30115	135	17	2023	2023	NUM
fbem-30115	135	18	)	)	PUNCT
fbem-30115	135	19	.	.	PUNCT
fbem-30115	136	1	the	the	DET
fbem-30115	136	2	influence	influence	NOUN
fbem-30115	136	3	of	of	ADP
fbem-30115	136	4	tiktok	tiktok	ADJ
fbem-30115	136	5	videos	video	NOUN
fbem-30115	136	6	on	on	ADP
fbem-30115	136	7	german	german	ADJ
fbem-30115	136	8	gen	gen	PROPN
fbem-30115	136	9	z	z	NOUN
fbem-30115	136	10	consumers	consumer	NOUN
fbem-30115	136	11	’	'	PUNCT
fbem-30115	136	12	attitude	attitude	NOUN
fbem-30115	136	13	and	and	CCONJ
fbem-30115	136	14	purchase	purchase	NOUN
fbem-30115	136	15	intention	intention	NOUN
fbem-30115	136	16	towards	towards	ADP
fbem-30115	136	17	sustainable	sustainable	ADJ
fbem-30115	136	18	brands	brand	NOUN
fbem-30115	136	19	.	.	PUNCT
fbem-30115	137	1	in	in	ADP
fbem-30115	137	2	digital	digital	ADJ
fbem-30115	137	3	marketing	marketing	PROPN
fbem-30115	137	4	&	&	CCONJ
fbem-30115	137	5	ecommerce	ecommerce	PROPN
fbem-30115	137	6	conference	conference	PROPN
fbem-30115	137	7	.	.	PUNCT
fbem-30115	138	1	springer	springer	NOUN
fbem-30115	138	2	,	,	PUNCT
fbem-30115	138	3	1	1	NUM
fbem-30115	138	4	-	-	SYM
fbem-30115	138	5	12	12	NUM
fbem-30115	138	6	.	.	PUNCT
fbem-30115	139	1	[	[	X
fbem-30115	139	2	5	5	NUM
fbem-30115	139	3	]	]	X
fbem-30115	139	4	hao	hao	PROPN
fbem-30115	139	5	,	,	PUNCT
fbem-30115	139	6	s.	s.	PROPN
fbem-30115	139	7	(	(	PUNCT
fbem-30115	139	8	2024	2024	NUM
fbem-30115	139	9	)	)	PUNCT
fbem-30115	139	10	.	.	PUNCT
fbem-30115	140	1	an	an	DET
fbem-30115	140	2	analysis	analysis	NOUN
fbem-30115	140	3	of	of	ADP
fbem-30115	140	4	consumer	consumer	NOUN
fbem-30115	140	5	engagement	engagement	NOUN
fbem-30115	140	6	strategies	strategy	NOUN
fbem-30115	140	7	in	in	ADP
fbem-30115	140	8	online	online	ADJ
fbem-30115	140	9	marketing	marketing	NOUN
fbem-30115	140	10	activities	activity	NOUN
fbem-30115	140	11	for	for	ADP
fbem-30115	140	12	branded	brand	VERB
fbem-30115	140	13	apparel	apparel	NOUN
fbem-30115	140	14	.	.	PUNCT
fbem-30115	141	1	western	western	ADJ
fbem-30115	141	2	leather	leather	NOUN
fbem-30115	141	3	,	,	PUNCT
fbem-30115	141	4	46(10	46(10	NUM
fbem-30115	141	5	)	)	PUNCT
fbem-30115	141	6	,	,	PUNCT
fbem-30115	141	7	56	56	NUM
fbem-30115	141	8	-	-	SYM
fbem-30115	141	9	58	58	NUM
fbem-30115	141	10	.	.	PUNCT
fbem-30115	142	1	[	[	X
fbem-30115	142	2	6	6	NUM
fbem-30115	142	3	]	]	X
fbem-30115	142	4	ngo	ngo	PROPN
fbem-30115	142	5	,	,	PUNCT
fbem-30115	142	6	t.	t.	PROPN
fbem-30115	142	7	t.	t.	PROPN
fbem-30115	142	8	a.	a.	PROPN
fbem-30115	142	9	,	,	PUNCT
fbem-30115	142	10	nguyen	nguyen	PROPN
fbem-30115	142	11	,	,	PUNCT
fbem-30115	142	12	l.	l.	PROPN
fbem-30115	142	13	t.	t.	PROPN
fbem-30115	142	14	,	,	PUNCT
fbem-30115	142	15	&	&	CCONJ
fbem-30115	142	16	vo	vo	PROPN
fbem-30115	142	17	,	,	PUNCT
fbem-30115	142	18	h.	h.	PROPN
fbem-30115	142	19	t.	t.	PROPN
fbem-30115	142	20	(	(	PUNCT
fbem-30115	142	21	2022	2022	NUM
fbem-30115	142	22	)	)	PUNCT
fbem-30115	142	23	.	.	PUNCT
fbem-30115	143	1	the	the	DET
fbem-30115	143	2	impact	impact	NOUN
fbem-30115	143	3	of	of	ADP
fbem-30115	143	4	sns	sns	PROPN
fbem-30115	143	5	advertisements	advertisement	NOUN
fbem-30115	143	6	on	on	ADP
fbem-30115	143	7	online	online	ADJ
fbem-30115	143	8	purchase	purchase	NOUN
fbem-30115	143	9	intention	intention	NOUN
fbem-30115	143	10	of	of	ADP
fbem-30115	143	11	generation	generation	NOUN
fbem-30115	143	12	z	z	NOUN
fbem-30115	143	13	:	:	PUNCT
fbem-30115	143	14	an	an	DET
fbem-30115	143	15	empirical	empirical	ADJ
fbem-30115	143	16	study	study	NOUN
fbem-30115	143	17	of	of	ADP
fbem-30115	143	18	tiktok	tiktok	NOUN
fbem-30115	143	19	in	in	ADP
fbem-30115	143	20	vietnam	vietnam	PROPN
fbem-30115	143	21	.	.	PUNCT
fbem-30115	144	1	the	the	DET
fbem-30115	144	2	journal	journal	NOUN
fbem-30115	144	3	of	of	ADP
fbem-30115	144	4	asian	asian	ADJ
fbem-30115	144	5	finance	finance	NOUN
fbem-30115	144	6	,	,	PUNCT
fbem-30115	144	7	economics	economic	NOUN
fbem-30115	144	8	and	and	CCONJ
fbem-30115	144	9	business	business	NOUN
fbem-30115	144	10	,	,	PUNCT
fbem-30115	144	11	9(5	9(5	NUM
fbem-30115	144	12	)	)	PUNCT
fbem-30115	144	13	,	,	PUNCT
fbem-30115	144	14	497506	497506	NUM
fbem-30115	144	15	.	.	PUNCT
fbem-30115	145	1	[	[	X
fbem-30115	145	2	7	7	NUM
fbem-30115	145	3	]	]	X
fbem-30115	145	4	fei	fei	PROPN
fbem-30115	145	5	,	,	PUNCT
fbem-30115	145	6	g.	g.	PROPN
fbem-30115	145	7	(	(	PUNCT
fbem-30115	145	8	2020	2020	NUM
fbem-30115	145	9	)	)	PUNCT
fbem-30115	145	10	.	.	PUNCT
fbem-30115	146	1	analysis	analysis	NOUN
fbem-30115	146	2	of	of	ADP
fbem-30115	146	3	short	short	ADJ
fbem-30115	146	4	video	video	NOUN
fbem-30115	146	5	consumption	consumption	NOUN
fbem-30115	146	6	characteristics	characteristic	NOUN
fbem-30115	146	7	of	of	ADP
fbem-30115	146	8	generation	generation	NOUN
fbem-30115	146	9	z.	z.	PROPN
fbem-30115	146	10	journalism	journalism	PROPN
fbem-30115	146	11	lover	lover	PROPN
fbem-30115	146	12	,	,	PUNCT
fbem-30115	146	13	(	(	PUNCT
fbem-30115	146	14	05	05	NUM
fbem-30115	146	15	)	)	PUNCT
fbem-30115	146	16	,	,	PUNCT
fbem-30115	146	17	40	40	NUM
fbem-30115	146	18	-	-	SYM
fbem-30115	146	19	42	42	NUM
fbem-30115	146	20	.	.	PUNCT
fbem-30115	147	1	[	[	X
fbem-30115	147	2	8	8	NUM
fbem-30115	147	3	]	]	X
fbem-30115	147	4	yan	yan	PROPN
fbem-30115	147	5	,	,	PUNCT
fbem-30115	147	6	l.	l.	PROPN
fbem-30115	147	7	(	(	PUNCT
fbem-30115	147	8	2022	2022	NUM
fbem-30115	147	9	)	)	PUNCT
fbem-30115	147	10	.	.	PUNCT
fbem-30115	148	1	the	the	DET
fbem-30115	148	2	appeal	appeal	NOUN
fbem-30115	148	3	of	of	ADP
fbem-30115	148	4	rural	rural	ADJ
fbem-30115	148	5	food	food	NOUN
fbem-30115	148	6	short	short	ADJ
fbem-30115	148	7	videos	video	NOUN
fbem-30115	148	8	to	to	PART
fbem-30115	148	9	generation	generation	VERB
fbem-30115	148	10	z	z	NOUN
fbem-30115	148	11	:	:	PUNCT
fbem-30115	148	12	a	a	DET
fbem-30115	148	13	grounded	ground	VERB
fbem-30115	148	14	analysis	analysis	NOUN
fbem-30115	148	15	based	base	VERB
fbem-30115	148	16	on	on	ADP
fbem-30115	148	17	fans	fan	NOUN
fbem-30115	148	18	of	of	ADP
fbem-30115	148	19	"	"	PUNCT
fbem-30115	148	20	shu	shu	PROPN
fbem-30115	148	21	zhong	zhong	PROPN
fbem-30115	148	22	taozi	taozi	PROPN
fbem-30115	148	23	jie	jie	PROPN
fbem-30115	148	24	.	.	PUNCT
fbem-30115	148	25	"	"	PUNCT
fbem-30115	149	1	new	new	ADJ
fbem-30115	149	2	media	medium	NOUN
fbem-30115	149	3	public	public	ADJ
fbem-30115	149	4	communication	communication	NOUN
fbem-30115	149	5	,	,	PUNCT
fbem-30115	149	6	(	(	PUNCT
fbem-30115	149	7	01	01	NUM
fbem-30115	149	8	)	)	PUNCT
fbem-30115	149	9	,	,	PUNCT
fbem-30115	149	10	37	37	NUM
fbem-30115	149	11	-	-	SYM
fbem-30115	149	12	53	53	NUM
fbem-30115	149	13	.	.	PUNCT
fbem-30115	150	1	[	[	X
fbem-30115	150	2	9	9	NUM
fbem-30115	150	3	]	]	X
fbem-30115	150	4	ortiz	ortiz	PROPN
fbem-30115	150	5	,	,	PUNCT
fbem-30115	150	6	j.	j.	PROPN
fbem-30115	150	7	a.	a.	PROPN
fbem-30115	150	8	f.	f.	PROPN
fbem-30115	150	9	,	,	PUNCT
fbem-30115	150	10	rodriguez	rodriguez	PROPN
fbem-30115	150	11	,	,	PUNCT
fbem-30115	150	12	e.	e.	PROPN
fbem-30115	150	13	d.	d.	PROPN
fbem-30115	150	14	,	,	PUNCT
fbem-30115	150	15	&	&	CCONJ
fbem-30115	150	16	blanco	blanco	PROPN
fbem-30115	150	17	,	,	PUNCT
fbem-30115	150	18	f.	f.	PROPN
fbem-30115	150	19	j.	j.	PROPN
fbem-30115	150	20	(	(	PUNCT
fbem-30115	150	21	2023	2023	NUM
fbem-30115	150	22	)	)	PUNCT
fbem-30115	150	23	.	.	PUNCT
fbem-30115	151	1	do	do	AUX
fbem-30115	151	2	n’t	not	PART
fbem-30115	151	3	make	make	VERB
fbem-30115	151	4	ads	ad	NOUN
fbem-30115	151	5	,	,	PUNCT
fbem-30115	151	6	make	make	VERB
fbem-30115	151	7	tiktoks	tiktok	NOUN
fbem-30115	151	8	:	:	PUNCT
fbem-30115	151	9	media	medium	NOUN
fbem-30115	151	10	and	and	CCONJ
fbem-30115	151	11	brand	brand	NOUN
fbem-30115	151	12	engagement	engagement	NOUN
fbem-30115	151	13	through	through	ADP
fbem-30115	151	14	gen	gen	PROPN
fbem-30115	151	15	z	z	PROPN
fbem-30115	151	16	's	's	PART
fbem-30115	151	17	use	use	NOUN
fbem-30115	151	18	of	of	ADP
fbem-30115	151	19	tiktok	tiktok	NOUN
fbem-30115	151	20	and	and	CCONJ
fbem-30115	151	21	its	its	PRON
fbem-30115	151	22	significance	significance	NOUN
fbem-30115	151	23	in	in	ADP
fbem-30115	151	24	purchase	purchase	NOUN
fbem-30115	151	25	intent	intent	NOUN
fbem-30115	151	26	.	.	PUNCT
fbem-30115	152	1	journal	journal	NOUN
fbem-30115	152	2	of	of	ADP
fbem-30115	152	3	brand	brand	PROPN
fbem-30115	152	4	management	management	NOUN
fbem-30115	152	5	,	,	PUNCT
fbem-30115	152	6	30(6	30(6	NUM
fbem-30115	152	7	)	)	PUNCT
fbem-30115	152	8	,	,	PUNCT
fbem-30115	152	9	535	535	NUM
fbem-30115	152	10	-	-	SYM
fbem-30115	152	11	549	549	NUM
fbem-30115	152	12	.	.	PUNCT