id	sid	tid	token	lemma	pos
fbem-31077	1	1	frontiers	frontier	NOUN
fbem-31077	1	2	in	in	ADP
fbem-31077	1	3	business	business	NOUN
fbem-31077	1	4	,	,	PUNCT
fbem-31077	1	5	economics	economic	NOUN
fbem-31077	1	6	and	and	CCONJ
fbem-31077	1	7	management	management	NOUN
fbem-31077	1	8	issn	issn	PROPN
fbem-31077	1	9	:	:	PUNCT
fbem-31077	1	10	2766	2766	NUM
fbem-31077	1	11	-	-	PUNCT
fbem-31077	1	12	824x	824x	NUM
fbem-31077	1	13	|	|	ADJ
fbem-31077	1	14	vol	vol	NOUN
fbem-31077	1	15	.	.	PROPN
fbem-31077	2	1	19	19	NUM
fbem-31077	2	2	,	,	PUNCT
fbem-31077	2	3	no	no	INTJ
fbem-31077	2	4	.	.	NOUN
fbem-31077	2	5	3	3	NUM
fbem-31077	2	6	,	,	PUNCT
fbem-31077	2	7	2025	2025	NUM
fbem-31077	2	8	58	58	NUM
fbem-31077	3	1	a	a	DET
fbem-31077	3	2	conceptual	conceptual	ADJ
fbem-31077	3	3	framework	framework	NOUN
fbem-31077	3	4	on	on	ADP
fbem-31077	3	5	ai	ai	ADJ
fbem-31077	3	6	-	-	PUNCT
fbem-31077	3	7	driven	drive	VERB
fbem-31077	3	8	consumer	consumer	NOUN
fbem-31077	3	9	behavior	behavior	NOUN
fbem-31077	3	10	in	in	ADP
fbem-31077	3	11	the	the	DET
fbem-31077	3	12	age	age	NOUN
fbem-31077	3	13	of	of	ADP
fbem-31077	3	14	digital	digital	ADJ
fbem-31077	3	15	branding	branding	NOUN
fbem-31077	3	16	xingye	xingye	PROPN
fbem-31077	3	17	pan	pan	PROPN
fbem-31077	3	18	lee	lee	PROPN
fbem-31077	3	19	kong	kong	PROPN
fbem-31077	3	20	chian	chian	PROPN
fbem-31077	3	21	school	school	PROPN
fbem-31077	3	22	of	of	ADP
fbem-31077	3	23	business	business	NOUN
fbem-31077	3	24	(	(	PUNCT
fbem-31077	3	25	lkcsb	lkcsb	PROPN
fbem-31077	3	26	)	)	PUNCT
fbem-31077	3	27	,	,	PUNCT
fbem-31077	3	28	singapore	singapore	PROPN
fbem-31077	3	29	management	management	PROPN
fbem-31077	3	30	university	university	PROPN
fbem-31077	3	31	(	(	PUNCT
fbem-31077	3	32	smu	smu	PROPN
fbem-31077	3	33	)	)	PUNCT
fbem-31077	3	34	,	,	PUNCT
fbem-31077	3	35	50	50	NUM
fbem-31077	3	36	stamford	stamford	NOUN
fbem-31077	3	37	road	road	NOUN
fbem-31077	3	38	,	,	PUNCT
fbem-31077	3	39	178899	178899	NUM
fbem-31077	3	40	,	,	PUNCT
fbem-31077	3	41	singapore	singapore	PROPN
fbem-31077	3	42	abstract	abstract	NOUN
fbem-31077	3	43	:	:	PUNCT
fbem-31077	3	44	as	as	SCONJ
fbem-31077	3	45	artificial	artificial	ADJ
fbem-31077	3	46	intelligence	intelligence	NOUN
fbem-31077	3	47	deepens	deepen	VERB
fbem-31077	3	48	into	into	ADP
fbem-31077	3	49	digital	digital	ADJ
fbem-31077	3	50	brand	brand	NOUN
fbem-31077	3	51	interaction	interaction	NOUN
fbem-31077	3	52	,	,	PUNCT
fbem-31077	3	53	understanding	understand	VERB
fbem-31077	3	54	its	its	PRON
fbem-31077	3	55	psychological	psychological	ADJ
fbem-31077	3	56	and	and	CCONJ
fbem-31077	3	57	relational	relational	ADJ
fbem-31077	3	58	impact	impact	NOUN
fbem-31077	3	59	on	on	ADP
fbem-31077	3	60	consumers	consumer	NOUN
fbem-31077	3	61	has	have	AUX
fbem-31077	3	62	become	become	VERB
fbem-31077	3	63	increasingly	increasingly	ADV
fbem-31077	3	64	important	important	ADJ
fbem-31077	3	65	.	.	PUNCT
fbem-31077	4	1	this	this	DET
fbem-31077	4	2	conceptual	conceptual	ADJ
fbem-31077	4	3	paper	paper	NOUN
fbem-31077	4	4	proposes	propose	VERB
fbem-31077	4	5	a	a	DET
fbem-31077	4	6	comprehensive	comprehensive	ADJ
fbem-31077	4	7	framework	framework	NOUN
fbem-31077	4	8	that	that	PRON
fbem-31077	4	9	links	link	VERB
fbem-31077	4	10	artificial	artificial	ADJ
fbem-31077	4	11	intelligence	intelligence	NOUN
fbem-31077	4	12	perception	perception	NOUN
fbem-31077	4	13	,	,	PUNCT
fbem-31077	4	14	trust	trust	NOUN
fbem-31077	4	15	formation	formation	NOUN
fbem-31077	4	16	,	,	PUNCT
fbem-31077	4	17	and	and	CCONJ
fbem-31077	4	18	consumer	consumer	NOUN
fbem-31077	4	19	behavior	behavior	NOUN
fbem-31077	4	20	outcomes	outcome	NOUN
fbem-31077	4	21	.	.	PUNCT
fbem-31077	5	1	this	this	DET
fbem-31077	5	2	model	model	NOUN
fbem-31077	5	3	goes	go	VERB
fbem-31077	5	4	beyond	beyond	ADP
fbem-31077	5	5	a	a	DET
fbem-31077	5	6	purely	purely	ADV
fbem-31077	5	7	technical	technical	ADJ
fbem-31077	5	8	perspective	perspective	NOUN
fbem-31077	5	9	and	and	CCONJ
fbem-31077	5	10	emphasizes	emphasize	VERB
fbem-31077	5	11	how	how	SCONJ
fbem-31077	5	12	consumers	consumer	NOUN
fbem-31077	5	13	interpret	interpret	VERB
fbem-31077	5	14	artificial	artificial	ADJ
fbem-31077	5	15	intelligence	intelligence	NOUN
fbem-31077	5	16	agents	agent	NOUN
fbem-31077	5	17	through	through	ADP
fbem-31077	5	18	perceived	perceive	VERB
fbem-31077	5	19	authenticity	authenticity	NOUN
fbem-31077	5	20	,	,	PUNCT
fbem-31077	5	21	intelligence	intelligence	NOUN
fbem-31077	5	22	,	,	PUNCT
fbem-31077	5	23	and	and	CCONJ
fbem-31077	5	24	social	social	ADJ
fbem-31077	5	25	emotional	emotional	ADJ
fbem-31077	5	26	cues	cue	NOUN
fbem-31077	5	27	.	.	PUNCT
fbem-31077	6	1	trust	trust	NOUN
fbem-31077	6	2	including	include	VERB
fbem-31077	6	3	cognitive	cognitive	ADJ
fbem-31077	6	4	trust	trust	NOUN
fbem-31077	6	5	and	and	CCONJ
fbem-31077	6	6	emotional	emotional	ADJ
fbem-31077	6	7	trust	trust	NOUN
fbem-31077	6	8	becomes	become	VERB
fbem-31077	6	9	a	a	DET
fbem-31077	6	10	key	key	ADJ
fbem-31077	6	11	mediating	mediate	VERB
fbem-31077	6	12	mechanism	mechanism	NOUN
fbem-31077	6	13	between	between	ADP
fbem-31077	6	14	perception	perception	NOUN
fbem-31077	6	15	and	and	CCONJ
fbem-31077	6	16	participation	participation	NOUN
fbem-31077	6	17	,	,	PUNCT
fbem-31077	6	18	loyalty	loyalty	NOUN
fbem-31077	6	19	,	,	PUNCT
fbem-31077	6	20	and	and	CCONJ
fbem-31077	6	21	co	co	VERB
fbem-31077	6	22	creation	creation	NOUN
fbem-31077	6	23	behaviors	behavior	NOUN
fbem-31077	6	24	.	.	PUNCT
fbem-31077	7	1	this	this	DET
fbem-31077	7	2	framework	framework	NOUN
fbem-31077	7	3	proposes	propose	VERB
fbem-31077	7	4	five	five	NUM
fbem-31077	7	5	propositions	proposition	NOUN
fbem-31077	7	6	and	and	CCONJ
fbem-31077	7	7	considers	consider	VERB
fbem-31077	7	8	moderating	moderate	VERB
fbem-31077	7	9	factors	factor	NOUN
fbem-31077	7	10	such	such	ADJ
fbem-31077	7	11	as	as	ADP
fbem-31077	7	12	digital	digital	ADJ
fbem-31077	7	13	literacy	literacy	NOUN
fbem-31077	7	14	,	,	PUNCT
fbem-31077	7	15	perceptual	perceptual	ADJ
fbem-31077	7	16	control	control	NOUN
fbem-31077	7	17	,	,	PUNCT
fbem-31077	7	18	and	and	CCONJ
fbem-31077	7	19	artificial	artificial	ADJ
fbem-31077	7	20	intelligence	intelligence	NOUN
fbem-31077	7	21	labeling	labeling	NOUN
fbem-31077	7	22	.	.	PUNCT
fbem-31077	8	1	this	this	DET
fbem-31077	8	2	study	study	NOUN
fbem-31077	8	3	is	be	AUX
fbem-31077	8	4	positioned	position	VERB
fbem-31077	8	5	at	at	ADP
fbem-31077	8	6	the	the	DET
fbem-31077	8	7	intersection	intersection	NOUN
fbem-31077	8	8	of	of	ADP
fbem-31077	8	9	marketing	marketing	NOUN
fbem-31077	8	10	,	,	PUNCT
fbem-31077	8	11	consumer	consumer	NOUN
fbem-31077	8	12	psychology	psychology	NOUN
fbem-31077	8	13	,	,	PUNCT
fbem-31077	8	14	and	and	CCONJ
fbem-31077	8	15	human	human	ADJ
fbem-31077	8	16	-	-	PUNCT
fbem-31077	8	17	computer	computer	NOUN
fbem-31077	8	18	interaction	interaction	NOUN
fbem-31077	8	19	,	,	PUNCT
fbem-31077	8	20	filling	fill	VERB
fbem-31077	8	21	the	the	DET
fbem-31077	8	22	theoretical	theoretical	ADJ
fbem-31077	8	23	gap	gap	NOUN
fbem-31077	8	24	in	in	ADP
fbem-31077	8	25	the	the	DET
fbem-31077	8	26	literature	literature	NOUN
fbem-31077	8	27	on	on	ADP
fbem-31077	8	28	artificial	artificial	ADJ
fbem-31077	8	29	intelligence	intelligence	NOUN
fbem-31077	8	30	brands	brand	NOUN
fbem-31077	8	31	and	and	CCONJ
fbem-31077	8	32	providing	provide	VERB
fbem-31077	8	33	practical	practical	ADJ
fbem-31077	8	34	guidance	guidance	NOUN
fbem-31077	8	35	for	for	ADP
fbem-31077	8	36	designing	design	VERB
fbem-31077	9	1	ai	ai	NOUN
fbem-31077	9	2	experiences	experience	NOUN
fbem-31077	9	3	that	that	PRON
fbem-31077	9	4	resonate	resonate	VERB
fbem-31077	9	5	emotionally	emotionally	ADV
fbem-31077	9	6	,	,	PUNCT
fbem-31077	9	7	are	be	AUX
fbem-31077	9	8	transparent	transparent	ADJ
fbem-31077	9	9	,	,	PUNCT
fbem-31077	9	10	and	and	CCONJ
fbem-31077	9	11	enhance	enhance	VERB
fbem-31077	9	12	trust	trust	NOUN
fbem-31077	9	13	.	.	PUNCT
fbem-31077	10	1	it	it	PRON
fbem-31077	10	2	also	also	ADV
fbem-31077	10	3	lays	lay	VERB
fbem-31077	10	4	the	the	DET
fbem-31077	10	5	foundation	foundation	NOUN
fbem-31077	10	6	for	for	ADP
fbem-31077	10	7	empirical	empirical	ADJ
fbem-31077	10	8	work	work	NOUN
fbem-31077	10	9	exploring	explore	VERB
fbem-31077	10	10	how	how	SCONJ
fbem-31077	10	11	artificial	artificial	ADJ
fbem-31077	10	12	intelligence	intelligence	NOUN
fbem-31077	10	13	technology	technology	NOUN
fbem-31077	10	14	can	can	AUX
fbem-31077	10	15	shape	shape	VERB
fbem-31077	10	16	evolving	evolve	VERB
fbem-31077	10	17	consumer	consumer	NOUN
fbem-31077	10	18	brand	brand	NOUN
fbem-31077	10	19	relationships	relationship	NOUN
fbem-31077	10	20	in	in	ADP
fbem-31077	10	21	an	an	DET
fbem-31077	10	22	increasingly	increasingly	ADV
fbem-31077	10	23	digital	digital	ADJ
fbem-31077	10	24	environment	environment	NOUN
fbem-31077	10	25	in	in	ADP
fbem-31077	10	26	the	the	DET
fbem-31077	10	27	future	future	NOUN
fbem-31077	10	28	.	.	PUNCT
fbem-31077	11	1	keywords	keyword	NOUN
fbem-31077	11	2	:	:	PUNCT
fbem-31077	11	3	ai	ai	VERB
fbem-31077	11	4	-	-	PUNCT
fbem-31077	11	5	driven	drive	VERB
fbem-31077	11	6	consumer	consumer	NOUN
fbem-31077	11	7	behavior	behavior	NOUN
fbem-31077	11	8	;	;	PUNCT
fbem-31077	11	9	digital	digital	ADJ
fbem-31077	11	10	brand	brand	NOUN
fbem-31077	11	11	strategies	strategy	NOUN
fbem-31077	11	12	;	;	PUNCT
fbem-31077	11	13	trust	trust	NOUN
fbem-31077	11	14	formation	formation	NOUN
fbem-31077	11	15	mechanisms	mechanism	NOUN
fbem-31077	11	16	.	.	PUNCT
fbem-31077	12	1	1	1	X
fbem-31077	12	2	.	.	X
fbem-31077	12	3	introduction	introduction	NOUN
fbem-31077	12	4	digital	digital	ADJ
fbem-31077	12	5	technologies	technology	NOUN
fbem-31077	12	6	are	be	AUX
fbem-31077	12	7	advancing	advance	VERB
fbem-31077	12	8	rapidly	rapidly	ADV
fbem-31077	12	9	,	,	PUNCT
fbem-31077	12	10	significantly	significantly	ADV
fbem-31077	12	11	transforming	transform	VERB
fbem-31077	12	12	modern	modern	ADJ
fbem-31077	12	13	branding	branding	NOUN
fbem-31077	12	14	practices	practice	NOUN
fbem-31077	12	15	.	.	PUNCT
fbem-31077	13	1	consequently	consequently	ADV
fbem-31077	13	2	,	,	PUNCT
fbem-31077	13	3	companies	company	NOUN
fbem-31077	13	4	must	must	AUX
fbem-31077	13	5	reconsider	reconsider	VERB
fbem-31077	13	6	their	their	PRON
fbem-31077	13	7	strategies	strategy	NOUN
fbem-31077	13	8	for	for	ADP
fbem-31077	13	9	reaching	reach	VERB
fbem-31077	13	10	consumers	consumer	NOUN
fbem-31077	13	11	in	in	ADP
fbem-31077	13	12	online	online	ADJ
fbem-31077	13	13	spaces	space	NOUN
fbem-31077	13	14	that	that	PRON
fbem-31077	13	15	are	be	AUX
fbem-31077	13	16	getting	get	VERB
fbem-31077	13	17	more	more	ADV
fbem-31077	13	18	complicated	complicated	ADJ
fbem-31077	13	19	and	and	CCONJ
fbem-31077	13	20	are	be	AUX
fbem-31077	13	21	always	always	ADV
fbem-31077	13	22	changing	change	VERB
fbem-31077	13	23	.	.	PUNCT
fbem-31077	14	1	digital	digital	ADJ
fbem-31077	14	2	brand	brand	NOUN
fbem-31077	14	3	strategies	strategy	NOUN
fbem-31077	14	4	are	be	AUX
fbem-31077	14	5	n’t	not	PART
fbem-31077	14	6	just	just	ADV
fbem-31077	14	7	about	about	ADP
fbem-31077	14	8	having	have	VERB
fbem-31077	14	9	a	a	DET
fbem-31077	14	10	website	website	NOUN
fbem-31077	14	11	or	or	CCONJ
fbem-31077	14	12	running	run	VERB
fbem-31077	14	13	online	online	ADJ
fbem-31077	14	14	ads	ad	NOUN
fbem-31077	14	15	anymore	anymore	ADV
fbem-31077	14	16	.	.	PUNCT
fbem-31077	15	1	now	now	ADV
fbem-31077	15	2	,	,	PUNCT
fbem-31077	15	3	it	it	PRON
fbem-31077	15	4	involves	involve	VERB
fbem-31077	15	5	complex	complex	ADJ
fbem-31077	15	6	systems	system	NOUN
fbem-31077	15	7	that	that	PRON
fbem-31077	15	8	use	use	VERB
fbem-31077	15	9	ai	ai	VERB
fbem-31077	15	10	for	for	ADP
fbem-31077	15	11	interactions	interaction	NOUN
fbem-31077	15	12	,	,	PUNCT
fbem-31077	15	13	personalize	personalize	VERB
fbem-31077	15	14	things	thing	NOUN
fbem-31077	15	15	for	for	ADP
fbem-31077	15	16	users	user	NOUN
fbem-31077	15	17	in	in	ADP
fbem-31077	15	18	the	the	DET
fbem-31077	15	19	moment	moment	NOUN
fbem-31077	15	20	,	,	PUNCT
fbem-31077	15	21	and	and	CCONJ
fbem-31077	15	22	rely	rely	VERB
fbem-31077	15	23	on	on	ADP
fbem-31077	15	24	data	datum	NOUN
fbem-31077	15	25	to	to	PART
fbem-31077	15	26	communicate	communicate	VERB
fbem-31077	15	27	(	(	PUNCT
fbem-31077	15	28	mikalef	mikalef	NOUN
fbem-31077	15	29	,	,	PUNCT
fbem-31077	15	30	krogstie	krogstie	NOUN
fbem-31077	15	31	,	,	PUNCT
fbem-31077	15	32	&	&	CCONJ
fbem-31077	15	33	enholm	enholm	NOUN
fbem-31077	15	34	,	,	PUNCT
fbem-31077	15	35	2022	2022	NUM
fbem-31077	15	36	)	)	PUNCT
fbem-31077	15	37	.	.	PUNCT
fbem-31077	16	1	as	as	SCONJ
fbem-31077	16	2	things	thing	NOUN
fbem-31077	16	3	keep	keep	VERB
fbem-31077	16	4	changing	change	VERB
fbem-31077	16	5	,	,	PUNCT
fbem-31077	16	6	it	it	PRON
fbem-31077	16	7	's	be	AUX
fbem-31077	16	8	become	become	VERB
fbem-31077	16	9	vital	vital	ADJ
fbem-31077	16	10	to	to	PART
fbem-31077	16	11	understand	understand	VERB
fbem-31077	16	12	how	how	SCONJ
fbem-31077	16	13	people	people	NOUN
fbem-31077	16	14	see	see	VERB
fbem-31077	16	15	and	and	CCONJ
fbem-31077	16	16	react	react	VERB
fbem-31077	16	17	to	to	ADP
fbem-31077	16	18	brand	brand	NOUN
fbem-31077	16	19	interactions	interaction	NOUN
fbem-31077	16	20	that	that	PRON
fbem-31077	16	21	use	use	VERB
fbem-31077	16	22	ai	ai	VERB
fbem-31077	16	23	.	.	PUNCT
fbem-31077	17	1	this	this	DET
fbem-31077	17	2	knowledge	knowledge	NOUN
fbem-31077	17	3	is	be	AUX
fbem-31077	17	4	essential	essential	ADJ
fbem-31077	17	5	for	for	SCONJ
fbem-31077	17	6	brands	brand	NOUN
fbem-31077	17	7	to	to	PART
fbem-31077	17	8	keep	keep	VERB
fbem-31077	17	9	consumer	consumer	NOUN
fbem-31077	17	10	trust	trust	NOUN
fbem-31077	17	11	,	,	PUNCT
fbem-31077	17	12	build	build	VERB
fbem-31077	17	13	loyalty	loyalty	NOUN
fbem-31077	17	14	,	,	PUNCT
fbem-31077	17	15	and	and	CCONJ
fbem-31077	17	16	stay	stay	VERB
fbem-31077	17	17	ahead	ahead	ADV
fbem-31077	17	18	of	of	ADP
fbem-31077	17	19	the	the	DET
fbem-31077	17	20	competition	competition	NOUN
fbem-31077	17	21	.	.	PUNCT
fbem-31077	18	1	artificial	artificial	ADJ
fbem-31077	18	2	intelligence	intelligence	NOUN
fbem-31077	18	3	(	(	PUNCT
fbem-31077	18	4	ai	ai	NOUN
fbem-31077	18	5	)	)	PUNCT
fbem-31077	18	6	is	be	AUX
fbem-31077	18	7	now	now	ADV
fbem-31077	18	8	integral	integral	ADJ
fbem-31077	18	9	to	to	ADP
fbem-31077	18	10	modern	modern	ADJ
fbem-31077	18	11	branding	branding	NOUN
fbem-31077	18	12	because	because	SCONJ
fbem-31077	18	13	it	it	PRON
fbem-31077	18	14	helps	help	VERB
fbem-31077	18	15	companies	company	NOUN
fbem-31077	18	16	connect	connect	VERB
fbem-31077	18	17	with	with	ADP
fbem-31077	18	18	consumers	consumer	NOUN
fbem-31077	18	19	in	in	ADP
fbem-31077	18	20	a	a	DET
fbem-31077	18	21	personalized	personalized	ADJ
fbem-31077	18	22	way	way	NOUN
fbem-31077	18	23	,	,	PUNCT
fbem-31077	18	24	right	right	ADV
fbem-31077	18	25	in	in	ADP
fbem-31077	18	26	the	the	DET
fbem-31077	18	27	moment	moment	NOUN
fbem-31077	18	28	.	.	PUNCT
fbem-31077	19	1	common	common	ADJ
fbem-31077	19	2	ai	ai	NOUN
fbem-31077	19	3	tools	tool	NOUN
fbem-31077	19	4	,	,	PUNCT
fbem-31077	19	5	like	like	ADP
fbem-31077	19	6	chatbots	chatbot	NOUN
fbem-31077	19	7	and	and	CCONJ
fbem-31077	19	8	systems	system	NOUN
fbem-31077	19	9	that	that	PRON
fbem-31077	19	10	recommend	recommend	VERB
fbem-31077	19	11	products	product	NOUN
fbem-31077	19	12	,	,	PUNCT
fbem-31077	19	13	can	can	AUX
fbem-31077	19	14	really	really	ADV
fbem-31077	19	15	shape	shape	VERB
fbem-31077	19	16	how	how	SCONJ
fbem-31077	19	17	people	people	NOUN
fbem-31077	19	18	see	see	VERB
fbem-31077	19	19	a	a	DET
fbem-31077	19	20	brand	brand	NOUN
fbem-31077	19	21	—	—	PUNCT
fbem-31077	19	22	whether	whether	SCONJ
fbem-31077	19	23	they	they	PRON
fbem-31077	19	24	view	view	VERB
fbem-31077	19	25	it	it	PRON
fbem-31077	19	26	as	as	ADV
fbem-31077	19	27	genuine	genuine	ADJ
fbem-31077	19	28	and	and	CCONJ
fbem-31077	19	29	a	a	DET
fbem-31077	19	30	brand	brand	NOUN
fbem-31077	19	31	they	they	PRON
fbem-31077	19	32	can	can	AUX
fbem-31077	19	33	trust	trust	VERB
fbem-31077	19	34	(	(	PUNCT
fbem-31077	19	35	chae	chae	PROPN
fbem-31077	19	36	&	&	CCONJ
fbem-31077	19	37	lee	lee	PROPN
fbem-31077	19	38	,	,	PUNCT
fbem-31077	19	39	2024	2024	NUM
fbem-31077	19	40	)	)	PUNCT
fbem-31077	19	41	.	.	PUNCT
fbem-31077	20	1	however	however	ADV
fbem-31077	20	2	,	,	PUNCT
fbem-31077	20	3	the	the	DET
fbem-31077	20	4	use	use	NOUN
fbem-31077	20	5	of	of	ADP
fbem-31077	20	6	ai	ai	VERB
fbem-31077	20	7	also	also	ADV
fbem-31077	20	8	creates	create	VERB
fbem-31077	20	9	some	some	DET
fbem-31077	20	10	tricky	tricky	ADJ
fbem-31077	20	11	issues	issue	NOUN
fbem-31077	20	12	around	around	ADP
fbem-31077	20	13	user	user	NOUN
fbem-31077	20	14	privacy	privacy	NOUN
fbem-31077	20	15	,	,	PUNCT
fbem-31077	20	16	how	how	SCONJ
fbem-31077	20	17	intrusive	intrusive	ADJ
fbem-31077	20	18	the	the	DET
fbem-31077	20	19	technology	technology	NOUN
fbem-31077	20	20	might	might	AUX
fbem-31077	20	21	feel	feel	VERB
fbem-31077	20	22	,	,	PUNCT
fbem-31077	20	23	and	and	CCONJ
fbem-31077	20	24	whether	whether	SCONJ
fbem-31077	20	25	it	it	PRON
fbem-31077	20	26	makes	make	VERB
fbem-31077	20	27	people	people	NOUN
fbem-31077	20	28	feel	feel	VERB
fbem-31077	20	29	emotionally	emotionally	ADV
fbem-31077	20	30	at	at	ADP
fbem-31077	20	31	ease	ease	NOUN
fbem-31077	20	32	.	.	PUNCT
fbem-31077	21	1	recent	recent	ADJ
fbem-31077	21	2	studies	study	NOUN
fbem-31077	21	3	highlight	highlight	VERB
fbem-31077	21	4	to	to	ADP
fbem-31077	21	5	an	an	DET
fbem-31077	21	6	"	"	PUNCT
fbem-31077	21	7	intrusiveness	intrusiveness	ADJ
fbem-31077	21	8	paradox	paradox	NOUN
fbem-31077	21	9	.	.	PUNCT
fbem-31077	21	10	"	"	PUNCT
fbem-31077	22	1	this	this	PRON
fbem-31077	22	2	means	mean	VERB
fbem-31077	22	3	that	that	SCONJ
fbem-31077	22	4	while	while	SCONJ
fbem-31077	22	5	greater	great	ADJ
fbem-31077	22	6	ai	ai	AUX
fbem-31077	22	7	-	-	PUNCT
fbem-31077	22	8	driven	drive	VERB
fbem-31077	22	9	personalization	personalization	NOUN
fbem-31077	22	10	can	can	AUX
fbem-31077	22	11	make	make	VERB
fbem-31077	22	12	brand	brand	NOUN
fbem-31077	22	13	interactions	interaction	NOUN
fbem-31077	22	14	more	more	ADV
fbem-31077	22	15	relevant	relevant	ADJ
fbem-31077	22	16	,	,	PUNCT
fbem-31077	22	17	it	it	PRON
fbem-31077	22	18	can	can	AUX
fbem-31077	22	19	also	also	ADV
fbem-31077	22	20	make	make	VERB
fbem-31077	22	21	consumers	consumer	NOUN
fbem-31077	22	22	uncomfortable	uncomfortable	ADJ
fbem-31077	22	23	or	or	CCONJ
fbem-31077	22	24	resistant	resistant	ADJ
fbem-31077	22	25	if	if	SCONJ
fbem-31077	22	26	they	they	PRON
fbem-31077	22	27	feel	feel	VERB
fbem-31077	22	28	monitored	monitor	VERB
fbem-31077	22	29	or	or	CCONJ
fbem-31077	22	30	perceive	perceive	VERB
fbem-31077	22	31	a	a	DET
fbem-31077	22	32	loss	loss	NOUN
fbem-31077	22	33	of	of	ADP
fbem-31077	22	34	control	control	NOUN
fbem-31077	22	35	(	(	PUNCT
fbem-31077	22	36	araujo	araujo	PROPN
fbem-31077	22	37	,	,	PUNCT
fbem-31077	22	38	moura	moura	PROPN
fbem-31077	22	39	,	,	PUNCT
fbem-31077	22	40	&	&	CCONJ
fbem-31077	22	41	radaelli	radaelli	PROPN
fbem-31077	22	42	,	,	PUNCT
fbem-31077	22	43	2024	2024	NUM
fbem-31077	22	44	)	)	PUNCT
fbem-31077	22	45	.	.	PUNCT
fbem-31077	23	1	additionally	additionally	ADV
fbem-31077	23	2	,	,	PUNCT
fbem-31077	23	3	subtle	subtle	ADJ
fbem-31077	23	4	details	detail	NOUN
fbem-31077	23	5	,	,	PUNCT
fbem-31077	23	6	like	like	ADP
fbem-31077	23	7	whether	whether	SCONJ
fbem-31077	23	8	ai	ai	INTJ
fbem-31077	23	9	is	be	AUX
fbem-31077	23	10	called	call	VERB
fbem-31077	23	11	"	"	PUNCT
fbem-31077	23	12	smart	smart	ADJ
fbem-31077	23	13	"	"	PUNCT
fbem-31077	23	14	or	or	CCONJ
fbem-31077	23	15	"	"	PUNCT
fbem-31077	23	16	ai	ai	AUX
fbem-31077	23	17	-	-	PUNCT
fbem-31077	23	18	powered	power	VERB
fbem-31077	23	19	,	,	PUNCT
fbem-31077	23	20	"	"	PUNCT
fbem-31077	23	21	can	can	AUX
fbem-31077	23	22	noticeably	noticeably	ADV
fbem-31077	23	23	impact	impact	VERB
fbem-31077	23	24	how	how	SCONJ
fbem-31077	23	25	consumers	consumer	NOUN
fbem-31077	23	26	feel	feel	VERB
fbem-31077	23	27	about	about	ADP
fbem-31077	23	28	their	their	PRON
fbem-31077	23	29	own	own	ADJ
fbem-31077	23	30	agency	agency	NOUN
fbem-31077	23	31	,	,	PUNCT
fbem-31077	23	32	control	control	NOUN
fbem-31077	23	33	,	,	PUNCT
fbem-31077	23	34	and	and	CCONJ
fbem-31077	23	35	affective	affective	ADJ
fbem-31077	23	36	connection	connection	NOUN
fbem-31077	23	37	(	(	PUNCT
fbem-31077	23	38	chae	chae	PROPN
fbem-31077	23	39	&	&	CCONJ
fbem-31077	23	40	lee	lee	PROPN
fbem-31077	23	41	,	,	PUNCT
fbem-31077	23	42	2024	2024	NUM
fbem-31077	23	43	)	)	PUNCT
fbem-31077	23	44	.	.	PUNCT
fbem-31077	24	1	these	these	DET
fbem-31077	24	2	findings	finding	NOUN
fbem-31077	24	3	indicate	indicate	VERB
fbem-31077	24	4	that	that	SCONJ
fbem-31077	24	5	consumer	consumer	NOUN
fbem-31077	24	6	reactions	reaction	NOUN
fbem-31077	24	7	to	to	PART
fbem-31077	24	8	ai	ai	VERB
fbem-31077	24	9	depend	depend	VERB
fbem-31077	24	10	not	not	PART
fbem-31077	24	11	just	just	ADV
fbem-31077	24	12	on	on	ADP
fbem-31077	24	13	how	how	SCONJ
fbem-31077	24	14	well	well	ADV
fbem-31077	24	15	the	the	DET
fbem-31077	24	16	technology	technology	NOUN
fbem-31077	24	17	works	work	VERB
fbem-31077	24	18	,	,	PUNCT
fbem-31077	24	19	but	but	CCONJ
fbem-31077	24	20	also	also	ADV
fbem-31077	24	21	on	on	ADP
fbem-31077	24	22	deeper	deep	ADJ
fbem-31077	24	23	psychological	psychological	ADJ
fbem-31077	24	24	and	and	CCONJ
fbem-31077	24	25	affective	affective	ADJ
fbem-31077	24	26	factors	factor	NOUN
fbem-31077	24	27	.	.	PUNCT
fbem-31077	25	1	despite	despite	SCONJ
fbem-31077	25	2	this	this	PRON
fbem-31077	25	3	,	,	PUNCT
fbem-31077	25	4	much	much	ADJ
fbem-31077	25	5	of	of	ADP
fbem-31077	25	6	the	the	DET
fbem-31077	25	7	current	current	ADJ
fbem-31077	25	8	research	research	NOUN
fbem-31077	25	9	examines	examine	NOUN
fbem-31077	25	10	ai	ai	VERB
fbem-31077	25	11	applications	application	NOUN
fbem-31077	25	12	in	in	ADP
fbem-31077	25	13	isolated	isolated	ADJ
fbem-31077	25	14	ways	way	NOUN
fbem-31077	25	15	.	.	PUNCT
fbem-31077	26	1	studies	study	NOUN
fbem-31077	26	2	frequently	frequently	ADV
fbem-31077	26	3	focus	focus	VERB
fbem-31077	26	4	on	on	ADP
fbem-31077	26	5	either	either	CCONJ
fbem-31077	26	6	how	how	SCONJ
fbem-31077	26	7	well	well	ADV
fbem-31077	26	8	ai	ai	VERB
fbem-31077	26	9	performs	perform	NOUN
fbem-31077	26	10	technically	technically	ADV
fbem-31077	26	11	or	or	CCONJ
fbem-31077	26	12	on	on	ADP
fbem-31077	26	13	general	general	ADJ
fbem-31077	26	14	consumer	consumer	NOUN
fbem-31077	26	15	attitudes	attitude	NOUN
fbem-31077	26	16	.	.	PUNCT
fbem-31077	27	1	this	this	DET
fbem-31077	27	2	approach	approach	NOUN
fbem-31077	27	3	tends	tend	VERB
fbem-31077	27	4	to	to	PART
fbem-31077	27	5	overlook	overlook	VERB
fbem-31077	27	6	the	the	DET
fbem-31077	27	7	complex	complex	ADJ
fbem-31077	27	8	relational	relational	ADJ
fbem-31077	27	9	,	,	PUNCT
fbem-31077	27	10	emotional	emotional	ADJ
fbem-31077	27	11	,	,	PUNCT
fbem-31077	27	12	and	and	CCONJ
fbem-31077	27	13	interpretive	interpretive	ADJ
fbem-31077	27	14	processes	process	NOUN
fbem-31077	27	15	that	that	PRON
fbem-31077	27	16	occur	occur	VERB
fbem-31077	27	17	during	during	ADP
fbem-31077	27	18	ai	ai	ADJ
fbem-31077	27	19	-	-	PUNCT
fbem-31077	27	20	mediated	mediate	VERB
fbem-31077	27	21	brand	brand	NOUN
fbem-31077	27	22	experiences	experience	NOUN
fbem-31077	27	23	.	.	PUNCT
fbem-31077	28	1	as	as	ADP
fbem-31077	28	2	a	a	DET
fbem-31077	28	3	result	result	NOUN
fbem-31077	28	4	,	,	PUNCT
fbem-31077	28	5	significant	significant	ADJ
fbem-31077	28	6	gaps	gap	NOUN
fbem-31077	28	7	in	in	ADP
fbem-31077	28	8	our	our	PRON
fbem-31077	28	9	understanding	understanding	NOUN
fbem-31077	28	10	of	of	ADP
fbem-31077	28	11	how	how	SCONJ
fbem-31077	28	12	ai	ai	AUX
fbem-31077	28	13	technologies	technology	NOUN
fbem-31077	28	14	affect	affect	VERB
fbem-31077	28	15	the	the	DET
fbem-31077	28	16	broader	broad	ADJ
fbem-31077	28	17	,	,	PUNCT
fbem-31077	28	18	long	long	ADJ
fbem-31077	28	19	-	-	PUNCT
fbem-31077	28	20	term	term	NOUN
fbem-31077	28	21	relationships	relationship	NOUN
fbem-31077	28	22	between	between	ADP
fbem-31077	28	23	consumers	consumer	NOUN
fbem-31077	28	24	and	and	CCONJ
fbem-31077	28	25	brands	brand	NOUN
fbem-31077	28	26	.	.	PUNCT
fbem-31077	29	1	to	to	PART
fbem-31077	29	2	address	address	VERB
fbem-31077	29	3	this	this	DET
fbem-31077	29	4	gap	gap	NOUN
fbem-31077	29	5	,	,	PUNCT
fbem-31077	29	6	our	our	PRON
fbem-31077	29	7	study	study	NOUN
fbem-31077	29	8	puts	put	VERB
fbem-31077	29	9	proposes	propose	VERB
fbem-31077	29	10	an	an	DET
fbem-31077	29	11	integrated	integrated	ADJ
fbem-31077	29	12	conceptual	conceptual	ADJ
fbem-31077	29	13	framework	framework	NOUN
fbem-31077	29	14	.	.	PUNCT
fbem-31077	30	1	this	this	DET
fbem-31077	30	2	framework	framework	NOUN
fbem-31077	30	3	will	will	AUX
fbem-31077	30	4	help	help	VERB
fbem-31077	30	5	explore	explore	VERB
fbem-31077	30	6	how	how	SCONJ
fbem-31077	30	7	ai	ai	AUX
fbem-31077	30	8	perception	perception	NOUN
fbem-31077	30	9	,	,	PUNCT
fbem-31077	30	10	trust	trust	NOUN
fbem-31077	30	11	mechanisms	mechanism	NOUN
fbem-31077	30	12	,	,	PUNCT
fbem-31077	30	13	and	and	CCONJ
fbem-31077	30	14	consumer	consumer	NOUN
fbem-31077	30	15	behaviors	behavior	NOUN
fbem-31077	30	16	interact	interact	VERB
fbem-31077	30	17	within	within	ADP
fbem-31077	30	18	digital	digital	ADJ
fbem-31077	30	19	brand	brand	NOUN
fbem-31077	30	20	settings	setting	NOUN
fbem-31077	30	21	.	.	PUNCT
fbem-31077	31	1	this	this	DET
fbem-31077	31	2	study	study	NOUN
fbem-31077	31	3	will	will	AUX
fbem-31077	31	4	use	use	VERB
fbem-31077	31	5	a	a	DET
fbem-31077	31	6	mixed	mixed	ADJ
fbem-31077	31	7	-	-	PUNCT
fbem-31077	31	8	methods	method	NOUN
fbem-31077	31	9	approach	approach	NOUN
fbem-31077	31	10	,	,	PUNCT
fbem-31077	31	11	aiming	aim	VERB
fbem-31077	31	12	to	to	PART
fbem-31077	31	13	capture	capture	VERB
fbem-31077	31	14	both	both	DET
fbem-31077	31	15	measurable	measurable	ADJ
fbem-31077	31	16	patterns	pattern	NOUN
fbem-31077	31	17	and	and	CCONJ
fbem-31077	31	18	the	the	DET
fbem-31077	31	19	deeper	deep	ADJ
fbem-31077	31	20	psychological	psychological	ADJ
fbem-31077	31	21	processes	process	NOUN
fbem-31077	31	22	behind	behind	ADP
fbem-31077	31	23	aidriven	aidriven	ADJ
fbem-31077	31	24	consumer	consumer	NOUN
fbem-31077	31	25	behavior	behavior	NOUN
fbem-31077	31	26	.	.	PUNCT
fbem-31077	32	1	unlike	unlike	ADP
fbem-31077	32	2	previous	previous	ADJ
fbem-31077	32	3	research	research	NOUN
fbem-31077	32	4	that	that	PRON
fbem-31077	32	5	often	often	ADV
fbem-31077	32	6	concentrated	concentrate	VERB
fbem-31077	32	7	on	on	ADP
fbem-31077	32	8	just	just	ADV
fbem-31077	32	9	the	the	DET
fbem-31077	32	10	technical	technical	ADJ
fbem-31077	32	11	aspects	aspect	NOUN
fbem-31077	32	12	or	or	CCONJ
fbem-31077	32	13	how	how	SCONJ
fbem-31077	32	14	quickly	quickly	ADV
fbem-31077	32	15	ai	ai	VERB
fbem-31077	32	16	is	be	AUX
fbem-31077	32	17	adopted	adopt	VERB
fbem-31077	32	18	,	,	PUNCT
fbem-31077	32	19	this	this	DET
fbem-31077	32	20	study	study	NOUN
fbem-31077	32	21	focuses	focus	VERB
fbem-31077	32	22	on	on	ADP
fbem-31077	32	23	the	the	DET
fbem-31077	32	24	relational	relational	ADJ
fbem-31077	32	25	and	and	CCONJ
fbem-31077	32	26	emotional	emotional	ADJ
fbem-31077	32	27	sides	side	NOUN
fbem-31077	32	28	of	of	ADP
fbem-31077	32	29	how	how	SCONJ
fbem-31077	32	30	consumers	consumer	NOUN
fbem-31077	32	31	experience	experience	VERB
fbem-31077	32	32	ai	ai	VERB
fbem-31077	32	33	in	in	ADP
fbem-31077	32	34	brand	brand	NOUN
fbem-31077	32	35	interactions	interaction	NOUN
fbem-31077	32	36	.	.	PUNCT
fbem-31077	33	1	this	this	DET
fbem-31077	33	2	investigation	investigation	NOUN
fbem-31077	33	3	seeks	seek	VERB
fbem-31077	33	4	to	to	PART
fbem-31077	33	5	contribute	contribute	VERB
fbem-31077	33	6	both	both	CCONJ
fbem-31077	33	7	theoretical	theoretical	ADJ
fbem-31077	33	8	and	and	CCONJ
fbem-31077	33	9	practical	practical	ADJ
fbem-31077	33	10	contributions	contribution	NOUN
fbem-31077	33	11	.	.	PUNCT
fbem-31077	34	1	theoretically	theoretically	ADV
fbem-31077	34	2	,	,	PUNCT
fbem-31077	34	3	it	it	PRON
fbem-31077	34	4	aims	aim	VERB
fbem-31077	34	5	to	to	PART
fbem-31077	34	6	advance	advance	VERB
fbem-31077	34	7	knowledge	knowledge	NOUN
fbem-31077	34	8	about	about	ADP
fbem-31077	34	9	ai	ai	PROPN
fbem-31077	34	10	's	's	PART
fbem-31077	34	11	role	role	NOUN
fbem-31077	34	12	in	in	ADP
fbem-31077	34	13	shaping	shape	VERB
fbem-31077	34	14	consumer	consumer	NOUN
fbem-31077	34	15	-	-	PUNCT
fbem-31077	34	16	brand	brand	NOUN
fbem-31077	34	17	relationships	relationship	NOUN
fbem-31077	34	18	.	.	PUNCT
fbem-31077	35	1	practically	practically	ADV
fbem-31077	35	2	,	,	PUNCT
fbem-31077	35	3	it	it	PRON
fbem-31077	35	4	intends	intend	VERB
fbem-31077	35	5	to	to	PART
fbem-31077	35	6	provide	provide	VERB
fbem-31077	35	7	actionable	actionable	ADJ
fbem-31077	35	8	insights	insight	NOUN
fbem-31077	35	9	for	for	ADP
fbem-31077	35	10	brand	brand	NOUN
fbem-31077	35	11	managers	manager	NOUN
fbem-31077	35	12	.	.	PUNCT
fbem-31077	36	1	these	these	DET
fbem-31077	36	2	insights	insight	NOUN
fbem-31077	36	3	should	should	AUX
fbem-31077	36	4	help	help	VERB
fbem-31077	36	5	them	they	PRON
fbem-31077	36	6	design	design	VERB
fbem-31077	36	7	ai	ai	VERB
fbem-31077	36	8	experiences	experience	NOUN
fbem-31077	36	9	that	that	PRON
fbem-31077	36	10	feel	feel	VERB
fbem-31077	36	11	more	more	ADV
fbem-31077	36	12	human	human	ADJ
fbem-31077	36	13	,	,	PUNCT
fbem-31077	36	14	are	be	AUX
fbem-31077	36	15	trustworthy	trustworthy	ADJ
fbem-31077	36	16	,	,	PUNCT
fbem-31077	36	17	and	and	CCONJ
fbem-31077	36	18	operate	operate	VERB
fbem-31077	36	19	ethically	ethically	ADV
fbem-31077	36	20	in	in	ADP
fbem-31077	36	21	a	a	DET
fbem-31077	36	22	marketplace	marketplace	NOUN
fbem-31077	36	23	increasingly	increasingly	ADV
fbem-31077	36	24	influenced	influence	VERB
fbem-31077	36	25	by	by	ADP
fbem-31077	36	26	ai	ai	NOUN
fbem-31077	36	27	.	.	PROPN
fbem-31077	36	28	2	2	X
fbem-31077	36	29	.	.	X
fbem-31077	36	30	literature	literature	NOUN
fbem-31077	36	31	review	review	VERB
fbem-31077	36	32	2.1	2.1	NUM
fbem-31077	36	33	.	.	PUNCT
fbem-31077	37	1	digital	digital	ADJ
fbem-31077	37	2	brand	brand	NOUN
fbem-31077	37	3	strategies	strategy	NOUN
fbem-31077	37	4	and	and	CCONJ
fbem-31077	37	5	the	the	DET
fbem-31077	37	6	rise	rise	NOUN
fbem-31077	37	7	of	of	ADP
fbem-31077	37	8	ai	ai	ADJ
fbem-31077	37	9	integration	integration	NOUN
fbem-31077	37	10	traditional	traditional	ADJ
fbem-31077	37	11	branding	branding	NOUN
fbem-31077	37	12	is	be	AUX
fbem-31077	37	13	increasingly	increasingly	ADV
fbem-31077	37	14	moving	move	VERB
fbem-31077	37	15	towards	towards	ADP
fbem-31077	37	16	digitally	digitally	ADV
fbem-31077	37	17	driven	drive	VERB
fbem-31077	37	18	strategies	strategy	NOUN
fbem-31077	37	19	,	,	PUNCT
fbem-31077	37	20	a	a	DET
fbem-31077	37	21	shift	shift	NOUN
fbem-31077	37	22	accelerated	accelerate	VERB
fbem-31077	37	23	by	by	ADP
fbem-31077	37	24	the	the	DET
fbem-31077	37	25	recent	recent	ADJ
fbem-31077	37	26	spread	spread	NOUN
fbem-31077	37	27	of	of	ADP
fbem-31077	37	28	artificial	artificial	ADJ
fbem-31077	37	29	intelligence	intelligence	NOUN
fbem-31077	37	30	(	(	PUNCT
fbem-31077	37	31	ai	ai	NOUN
fbem-31077	37	32	)	)	PUNCT
fbem-31077	37	33	technologies	technology	NOUN
fbem-31077	37	34	.	.	PUNCT
fbem-31077	38	1	today	today	NOUN
fbem-31077	38	2	,	,	PUNCT
fbem-31077	38	3	digital	digital	ADJ
fbem-31077	38	4	brand	brand	NOUN
fbem-31077	38	5	strategies	strategy	NOUN
fbem-31077	38	6	include	include	VERB
fbem-31077	38	7	many	many	ADJ
fbem-31077	38	8	ai	ai	ADJ
fbem-31077	38	9	-	-	PUNCT
fbem-31077	38	10	enhanced	enhance	VERB
fbem-31077	38	11	touchpoints	touchpoint	NOUN
fbem-31077	38	12	.	.	PUNCT
fbem-31077	39	1	these	these	PRON
fbem-31077	39	2	allow	allow	VERB
fbem-31077	39	3	brands	brand	NOUN
fbem-31077	39	4	to	to	PART
fbem-31077	39	5	communicate	communicate	VERB
fbem-31077	39	6	with	with	ADP
fbem-31077	39	7	consumers	consumer	NOUN
fbem-31077	39	8	,	,	PUNCT
fbem-31077	39	9	personalize	personalize	VERB
fbem-31077	39	10	experiences	experience	NOUN
fbem-31077	39	11	,	,	PUNCT
fbem-31077	39	12	and	and	CCONJ
fbem-31077	39	13	build	build	VERB
fbem-31077	39	14	relationships	relationship	NOUN
fbem-31077	39	15	in	in	ADP
fbem-31077	39	16	real	real	ADJ
fbem-31077	39	17	time	time	NOUN
fbem-31077	39	18	(	(	PUNCT
fbem-31077	39	19	chae	chae	PROPN
fbem-31077	39	20	&	&	CCONJ
fbem-31077	39	21	lee	lee	PROPN
fbem-31077	39	22	,	,	PUNCT
fbem-31077	39	23	2024	2024	NUM
fbem-31077	39	24	)	)	PUNCT
fbem-31077	39	25	.	.	PUNCT
fbem-31077	40	1	traditional	traditional	ADJ
fbem-31077	40	2	brand	brand	NOUN
fbem-31077	40	3	-	-	PUNCT
fbem-31077	40	4	consumer	consumer	NOUN
fbem-31077	40	5	59	59	NUM
fbem-31077	40	6	interactions	interaction	NOUN
fbem-31077	40	7	were	be	AUX
fbem-31077	40	8	often	often	ADV
fbem-31077	40	9	one	one	NUM
fbem-31077	40	10	-	-	PUNCT
fbem-31077	40	11	way	way	NOUN
fbem-31077	40	12	and	and	CCONJ
fbem-31077	40	13	aimed	aim	VERB
fbem-31077	40	14	at	at	ADP
fbem-31077	40	15	a	a	DET
fbem-31077	40	16	mass	mass	ADJ
fbem-31077	40	17	audience	audience	NOUN
fbem-31077	40	18	.	.	PUNCT
fbem-31077	41	1	in	in	ADP
fbem-31077	41	2	contrast	contrast	NOUN
fbem-31077	41	3	,	,	PUNCT
fbem-31077	41	4	ai	ai	AUX
fbem-31077	41	5	now	now	ADV
fbem-31077	41	6	makes	make	VERB
fbem-31077	41	7	it	it	PRON
fbem-31077	41	8	possible	possible	ADJ
fbem-31077	41	9	to	to	PART
fbem-31077	41	10	have	have	VERB
fbem-31077	41	11	dynamic	dynamic	ADJ
fbem-31077	41	12	,	,	PUNCT
fbem-31077	41	13	responsive	responsive	ADJ
fbem-31077	41	14	,	,	PUNCT
fbem-31077	41	15	and	and	CCONJ
fbem-31077	41	16	personalized	personalized	ADJ
fbem-31077	41	17	engagements	engagement	NOUN
fbem-31077	41	18	using	use	VERB
fbem-31077	41	19	tools	tool	NOUN
fbem-31077	41	20	like	like	ADP
fbem-31077	41	21	recommendation	recommendation	NOUN
fbem-31077	41	22	engines	engine	NOUN
fbem-31077	41	23	,	,	PUNCT
fbem-31077	41	24	conversational	conversational	ADJ
fbem-31077	41	25	agents	agent	NOUN
fbem-31077	41	26	,	,	PUNCT
fbem-31077	41	27	and	and	CCONJ
fbem-31077	41	28	aigenerated	aigenerate	VERB
fbem-31077	41	29	content	content	NOUN
fbem-31077	41	30	(	(	PUNCT
fbem-31077	41	31	araujo	araujo	NOUN
fbem-31077	41	32	et	et	PROPN
fbem-31077	41	33	al	al	PROPN
fbem-31077	41	34	.	.	PROPN
fbem-31077	41	35	,	,	PUNCT
fbem-31077	41	36	2024	2024	NUM
fbem-31077	41	37	)	)	PUNCT
fbem-31077	41	38	.	.	PUNCT
fbem-31077	42	1	for	for	ADP
fbem-31077	42	2	brand	brand	NOUN
fbem-31077	42	3	managers	manager	NOUN
fbem-31077	42	4	,	,	PUNCT
fbem-31077	42	5	these	these	DET
fbem-31077	42	6	ai	ai	ADJ
fbem-31077	42	7	-	-	PUNCT
fbem-31077	42	8	embedded	embed	VERB
fbem-31077	42	9	strategies	strategy	NOUN
fbem-31077	42	10	open	open	VERB
fbem-31077	42	11	up	up	ADP
fbem-31077	42	12	unprecedented	unprecedented	ADJ
fbem-31077	42	13	possibilities	possibility	NOUN
fbem-31077	42	14	for	for	ADP
fbem-31077	42	15	understanding	understand	VERB
fbem-31077	42	16	consumer	consumer	NOUN
fbem-31077	42	17	behavior	behavior	NOUN
fbem-31077	42	18	at	at	ADP
fbem-31077	42	19	a	a	DET
fbem-31077	42	20	remarkably	remarkably	ADV
fbem-31077	42	21	granular	granular	ADJ
fbem-31077	42	22	level	level	NOUN
fbem-31077	42	23	.	.	PUNCT
fbem-31077	43	1	rather	rather	ADV
fbem-31077	43	2	than	than	ADP
fbem-31077	43	3	merely	merely	ADV
fbem-31077	43	4	tracking	track	VERB
fbem-31077	43	5	transactional	transactional	ADJ
fbem-31077	43	6	data	datum	NOUN
fbem-31077	43	7	,	,	PUNCT
fbem-31077	43	8	ai	ai	VERB
fbem-31077	43	9	systems	system	NOUN
fbem-31077	43	10	can	can	AUX
fbem-31077	43	11	reveal	reveal	VERB
fbem-31077	43	12	contextual	contextual	ADJ
fbem-31077	43	13	factors	factor	NOUN
fbem-31077	43	14	,	,	PUNCT
fbem-31077	43	15	including	include	VERB
fbem-31077	43	16	consumer	consumer	NOUN
fbem-31077	43	17	mood	mood	NOUN
fbem-31077	43	18	,	,	PUNCT
fbem-31077	43	19	intent	intent	NOUN
fbem-31077	43	20	,	,	PUNCT
fbem-31077	43	21	and	and	CCONJ
fbem-31077	43	22	micromoments	micromoment	NOUN
fbem-31077	43	23	,	,	PUNCT
fbem-31077	43	24	thus	thus	ADV
fbem-31077	43	25	supporting	support	VERB
fbem-31077	43	26	hyper	hyper	ADJ
fbem-31077	43	27	-	-	ADJ
fbem-31077	43	28	personalized	personalized	ADJ
fbem-31077	43	29	communication	communication	NOUN
fbem-31077	43	30	efforts	effort	NOUN
fbem-31077	43	31	(	(	PUNCT
fbem-31077	43	32	smith	smith	PROPN
fbem-31077	43	33	,	,	PUNCT
fbem-31077	43	34	2024	2024	NUM
fbem-31077	43	35	)	)	PUNCT
fbem-31077	43	36	.	.	PUNCT
fbem-31077	44	1	importantly	importantly	ADV
fbem-31077	44	2	,	,	PUNCT
fbem-31077	44	3	ai	ai	INTJ
fbem-31077	44	4	is	be	AUX
fbem-31077	44	5	now	now	ADV
fbem-31077	44	6	employed	employ	VERB
fbem-31077	44	7	across	across	ADP
fbem-31077	44	8	both	both	PRON
fbem-31077	44	9	front	front	ADJ
fbem-31077	44	10	-	-	PUNCT
fbem-31077	44	11	end	end	NOUN
fbem-31077	44	12	consumer	consumer	NOUN
fbem-31077	44	13	interfaces	interface	NOUN
fbem-31077	44	14	and	and	CCONJ
fbem-31077	44	15	back	back	ADJ
fbem-31077	44	16	-	-	PUNCT
fbem-31077	44	17	end	end	NOUN
fbem-31077	44	18	operational	operational	ADJ
fbem-31077	44	19	systems	system	NOUN
fbem-31077	44	20	,	,	PUNCT
fbem-31077	44	21	from	from	ADP
fbem-31077	44	22	automated	automate	VERB
fbem-31077	44	23	customer	customer	NOUN
fbem-31077	44	24	service	service	NOUN
fbem-31077	44	25	and	and	CCONJ
fbem-31077	44	26	predictive	predictive	ADJ
fbem-31077	44	27	analytics	analytic	NOUN
fbem-31077	44	28	to	to	ADP
fbem-31077	44	29	adaptive	adaptive	ADJ
fbem-31077	44	30	,	,	PUNCT
fbem-31077	44	31	real	real	ADJ
fbem-31077	44	32	-	-	PUNCT
fbem-31077	44	33	time	time	NOUN
fbem-31077	44	34	content	content	NOUN
fbem-31077	44	35	delivery	delivery	NOUN
fbem-31077	44	36	.	.	PUNCT
fbem-31077	45	1	this	this	DET
fbem-31077	45	2	evolution	evolution	NOUN
fbem-31077	45	3	is	be	AUX
fbem-31077	45	4	driven	drive	VERB
fbem-31077	45	5	by	by	ADP
fbem-31077	45	6	the	the	DET
fbem-31077	45	7	growing	grow	VERB
fbem-31077	45	8	consumer	consumer	NOUN
fbem-31077	45	9	demand	demand	NOUN
fbem-31077	45	10	for	for	ADP
fbem-31077	45	11	seamless	seamless	ADJ
fbem-31077	45	12	,	,	PUNCT
fbem-31077	45	13	customized	customized	ADJ
fbem-31077	45	14	,	,	PUNCT
fbem-31077	45	15	and	and	CCONJ
fbem-31077	45	16	convenient	convenient	ADJ
fbem-31077	45	17	digital	digital	ADJ
fbem-31077	45	18	experiences	experience	NOUN
fbem-31077	45	19	(	(	PUNCT
fbem-31077	45	20	lee	lee	PROPN
fbem-31077	45	21	&	&	CCONJ
fbem-31077	45	22	shin	shin	PROPN
fbem-31077	45	23	,	,	PUNCT
fbem-31077	45	24	2024	2024	NUM
fbem-31077	45	25	)	)	PUNCT
fbem-31077	45	26	.	.	PUNCT
fbem-31077	46	1	despite	despite	SCONJ
fbem-31077	46	2	the	the	DET
fbem-31077	46	3	undeniable	undeniable	ADJ
fbem-31077	46	4	advantages	advantage	NOUN
fbem-31077	46	5	ai	ai	VERB
fbem-31077	46	6	provides	provide	NOUN
fbem-31077	46	7	,	,	PUNCT
fbem-31077	46	8	integrating	integrate	VERB
fbem-31077	46	9	it	it	PRON
fbem-31077	46	10	into	into	ADP
fbem-31077	46	11	branding	branding	NOUN
fbem-31077	46	12	strategies	strategy	NOUN
fbem-31077	46	13	presents	present	VERB
fbem-31077	46	14	nontrivial	nontrivial	ADJ
fbem-31077	46	15	challenges	challenge	NOUN
fbem-31077	46	16	.	.	PUNCT
fbem-31077	47	1	a	a	DET
fbem-31077	47	2	well	well	ADV
fbem-31077	47	3	-	-	PUNCT
fbem-31077	47	4	documented	document	VERB
fbem-31077	47	5	dilemma	dilemma	NOUN
fbem-31077	47	6	—	—	PUNCT
fbem-31077	47	7	often	often	ADV
fbem-31077	47	8	termed	term	VERB
fbem-31077	47	9	the	the	DET
fbem-31077	47	10	“	"	PUNCT
fbem-31077	47	11	personalization	personalization	NOUN
fbem-31077	47	12	–	–	PUNCT
fbem-31077	47	13	intrusiveness	intrusiveness	ADJ
fbem-31077	47	14	paradox”—illustrates	paradox”—illustrate	NOUN
fbem-31077	47	15	how	how	SCONJ
fbem-31077	47	16	enhanced	enhance	VERB
fbem-31077	47	17	personalization	personalization	NOUN
fbem-31077	47	18	can	can	AUX
fbem-31077	47	19	boost	boost	VERB
fbem-31077	47	20	relevance	relevance	NOUN
fbem-31077	47	21	and	and	CCONJ
fbem-31077	47	22	engagement	engagement	NOUN
fbem-31077	47	23	while	while	SCONJ
fbem-31077	47	24	simultaneously	simultaneously	ADV
fbem-31077	47	25	raising	raise	VERB
fbem-31077	47	26	concerns	concern	NOUN
fbem-31077	47	27	about	about	ADP
fbem-31077	47	28	privacy	privacy	NOUN
fbem-31077	47	29	,	,	PUNCT
fbem-31077	47	30	data	datum	NOUN
fbem-31077	47	31	intrusiveness	intrusiveness	ADJ
fbem-31077	47	32	,	,	PUNCT
fbem-31077	47	33	or	or	CCONJ
fbem-31077	47	34	perceived	perceive	VERB
fbem-31077	47	35	algorithmic	algorithmic	ADJ
fbem-31077	47	36	manipulation	manipulation	NOUN
fbem-31077	47	37	(	(	PUNCT
fbem-31077	47	38	sharma	sharma	PROPN
fbem-31077	47	39	&	&	CCONJ
fbem-31077	47	40	gupta	gupta	PROPN
fbem-31077	47	41	,	,	PUNCT
fbem-31077	47	42	2024	2024	NUM
fbem-31077	47	43	)	)	PUNCT
fbem-31077	47	44	.	.	PUNCT
fbem-31077	48	1	this	this	DET
fbem-31077	48	2	apparent	apparent	ADJ
fbem-31077	48	3	contradiction	contradiction	NOUN
fbem-31077	48	4	highlights	highlight	NOUN
fbem-31077	48	5	just	just	ADV
fbem-31077	48	6	how	how	SCONJ
fbem-31077	48	7	much	much	ADJ
fbem-31077	48	8	contextual	contextual	ADJ
fbem-31077	48	9	factors	factor	NOUN
fbem-31077	48	10	matter	matter	VERB
fbem-31077	48	11	.	.	PUNCT
fbem-31077	49	1	consumer	consumer	NOUN
fbem-31077	49	2	reactions	reaction	NOUN
fbem-31077	49	3	to	to	PART
fbem-31077	49	4	ai	ai	VERB
fbem-31077	49	5	are	be	AUX
fbem-31077	49	6	not	not	PART
fbem-31077	49	7	fixed	fix	VERB
fbem-31077	49	8	;	;	PUNCT
fbem-31077	49	9	instead	instead	ADV
fbem-31077	49	10	,	,	PUNCT
fbem-31077	49	11	they	they	PRON
fbem-31077	49	12	are	be	AUX
fbem-31077	49	13	shaped	shape	VERB
fbem-31077	49	14	by	by	ADP
fbem-31077	49	15	how	how	SCONJ
fbem-31077	49	16	transparent	transparent	ADJ
fbem-31077	49	17	,	,	PUNCT
fbem-31077	49	18	trustworthy	trustworthy	ADJ
fbem-31077	49	19	,	,	PUNCT
fbem-31077	49	20	and	and	CCONJ
fbem-31077	49	21	human	human	NOUN
fbem-31077	49	22	-	-	PUNCT
fbem-31077	49	23	like	like	ADJ
fbem-31077	49	24	the	the	DET
fbem-31077	49	25	ai	ai	ADJ
fbem-31077	49	26	-	-	PUNCT
fbem-31077	49	27	mediated	mediate	VERB
fbem-31077	49	28	interaction	interaction	NOUN
fbem-31077	49	29	feels	feel	VERB
fbem-31077	49	30	.	.	PUNCT
fbem-31077	50	1	in	in	ADP
fbem-31077	50	2	this	this	DET
fbem-31077	50	3	evolving	evolve	VERB
fbem-31077	50	4	landscape	landscape	NOUN
fbem-31077	50	5	,	,	PUNCT
fbem-31077	50	6	brands	brand	NOUN
fbem-31077	50	7	need	need	VERB
fbem-31077	50	8	to	to	PART
fbem-31077	50	9	do	do	VERB
fbem-31077	50	10	more	more	ADJ
fbem-31077	50	11	than	than	SCONJ
fbem-31077	50	12	simply	simply	ADV
fbem-31077	50	13	deploy	deploy	VERB
fbem-31077	50	14	technology	technology	NOUN
fbem-31077	50	15	.	.	PUNCT
fbem-31077	51	1	it	it	PRON
fbem-31077	51	2	’s	’	VERB
fbem-31077	51	3	increasingly	increasingly	ADV
fbem-31077	51	4	important	important	ADJ
fbem-31077	51	5	for	for	SCONJ
fbem-31077	51	6	them	they	PRON
fbem-31077	51	7	to	to	PART
fbem-31077	51	8	explore	explore	VERB
fbem-31077	51	9	the	the	DET
fbem-31077	51	10	psychological	psychological	ADJ
fbem-31077	51	11	and	and	CCONJ
fbem-31077	51	12	affective	affective	ADJ
fbem-31077	51	13	sides	side	NOUN
fbem-31077	51	14	of	of	ADP
fbem-31077	51	15	how	how	SCONJ
fbem-31077	51	16	consumers	consumer	NOUN
fbem-31077	51	17	interact	interact	VERB
fbem-31077	51	18	with	with	ADP
fbem-31077	51	19	ai	ai	PROPN
fbem-31077	51	20	.	.	PUNCT
fbem-31077	52	1	ai	ai	AUX
fbem-31077	52	2	often	often	ADV
fbem-31077	52	3	functions	function	VERB
fbem-31077	52	4	less	less	ADJ
fbem-31077	52	5	as	as	ADP
fbem-31077	52	6	a	a	DET
fbem-31077	52	7	neutral	neutral	ADJ
fbem-31077	52	8	technical	technical	ADJ
fbem-31077	52	9	tool	tool	NOUN
fbem-31077	52	10	and	and	CCONJ
fbem-31077	52	11	more	more	ADV
fbem-31077	52	12	like	like	ADP
fbem-31077	52	13	a	a	DET
fbem-31077	52	14	symbolic	symbolic	ADJ
fbem-31077	52	15	and	and	CCONJ
fbem-31077	52	16	relational	relational	ADJ
fbem-31077	52	17	agent	agent	NOUN
fbem-31077	52	18	.	.	PUNCT
fbem-31077	53	1	by	by	ADP
fbem-31077	53	2	influencing	influence	VERB
fbem-31077	53	3	the	the	DET
fbem-31077	53	4	formation	formation	NOUN
fbem-31077	53	5	of	of	ADP
fbem-31077	53	6	brand	brand	NOUN
fbem-31077	53	7	perception	perception	NOUN
fbem-31077	53	8	and	and	CCONJ
fbem-31077	53	9	trust	trust	NOUN
fbem-31077	53	10	,	,	PUNCT
fbem-31077	53	11	ai	ai	VERB
fbem-31077	53	12	plays	play	VERB
fbem-31077	53	13	a	a	DET
fbem-31077	53	14	crucial	crucial	ADJ
fbem-31077	53	15	role	role	NOUN
fbem-31077	53	16	in	in	ADP
fbem-31077	53	17	determining	determine	VERB
fbem-31077	53	18	whether	whether	SCONJ
fbem-31077	53	19	consumers	consumer	NOUN
fbem-31077	53	20	are	be	AUX
fbem-31077	53	21	loyal	loyal	ADJ
fbem-31077	53	22	in	in	ADP
fbem-31077	53	23	the	the	DET
fbem-31077	53	24	long	long	ADJ
fbem-31077	53	25	term	term	NOUN
fbem-31077	53	26	.	.	PUNCT
fbem-31077	54	1	therefore	therefore	ADV
fbem-31077	54	2	,	,	PUNCT
fbem-31077	54	3	it	it	PRON
fbem-31077	54	4	is	be	AUX
fbem-31077	54	5	necessary	necessary	ADJ
fbem-31077	54	6	to	to	PART
fbem-31077	54	7	adjust	adjust	VERB
fbem-31077	54	8	the	the	DET
fbem-31077	54	9	way	way	NOUN
fbem-31077	54	10	brands	brand	NOUN
fbem-31077	54	11	use	use	VERB
fbem-31077	54	12	ai	ai	VERB
fbem-31077	54	13	:	:	PUNCT
fbem-31077	54	14	they	they	PRON
fbem-31077	54	15	can	can	AUX
fbem-31077	54	16	no	no	ADV
fbem-31077	54	17	longer	long	ADV
fbem-31077	54	18	simply	simply	ADV
fbem-31077	54	19	choose	choose	VERB
fbem-31077	54	20	between	between	ADP
fbem-31077	54	21	automation	automation	NOUN
fbem-31077	54	22	or	or	CCONJ
fbem-31077	54	23	authenticity	authenticity	NOUN
fbem-31077	54	24	,	,	PUNCT
fbem-31077	54	25	but	but	CCONJ
fbem-31077	54	26	must	must	AUX
fbem-31077	54	27	strike	strike	VERB
fbem-31077	54	28	a	a	DET
fbem-31077	54	29	balance	balance	NOUN
fbem-31077	54	30	between	between	ADP
fbem-31077	54	31	the	the	DET
fbem-31077	54	32	two	two	NUM
fbem-31077	54	33	.	.	PUNCT
fbem-31077	55	1	that	that	PRON
fbem-31077	55	2	is	be	AUX
fbem-31077	55	3	to	to	PART
fbem-31077	55	4	strike	strike	VERB
fbem-31077	55	5	a	a	DET
fbem-31077	55	6	cautious	cautious	ADJ
fbem-31077	55	7	balance	balance	NOUN
fbem-31077	55	8	between	between	ADP
fbem-31077	55	9	automated	automate	VERB
fbem-31077	55	10	,	,	PUNCT
fbem-31077	55	11	data	data	NOUN
fbem-31077	55	12	-	-	PUNCT
fbem-31077	55	13	driven	drive	VERB
fbem-31077	55	14	processes	process	NOUN
fbem-31077	55	15	and	and	CCONJ
fbem-31077	55	16	real	real	ADJ
fbem-31077	55	17	interpersonal	interpersonal	ADJ
fbem-31077	55	18	relationships	relationship	NOUN
fbem-31077	55	19	.	.	PUNCT
fbem-31077	56	1	even	even	ADV
fbem-31077	56	2	when	when	SCONJ
fbem-31077	56	3	using	use	VERB
fbem-31077	56	4	data	datum	NOUN
fbem-31077	56	5	for	for	ADP
fbem-31077	56	6	hyper	hyper	ADJ
fbem-31077	56	7	personalized	personalize	VERB
fbem-31077	56	8	experiences	experience	NOUN
fbem-31077	56	9	,	,	PUNCT
fbem-31077	56	10	it	it	PRON
fbem-31077	56	11	is	be	AUX
fbem-31077	56	12	important	important	ADJ
fbem-31077	56	13	to	to	PART
fbem-31077	56	14	enable	enable	VERB
fbem-31077	56	15	consumers	consumer	NOUN
fbem-31077	56	16	to	to	PART
fbem-31077	56	17	use	use	VERB
fbem-31077	56	18	it	it	PRON
fbem-31077	56	19	instead	instead	ADV
fbem-31077	56	20	of	of	ADP
fbem-31077	56	21	removing	remove	VERB
fbem-31077	56	22	control	control	NOUN
fbem-31077	56	23	.	.	PUNCT
fbem-31077	57	1	2.2	2.2	NUM
fbem-31077	57	2	.	.	PUNCT
fbem-31077	57	3	ai	ai	AUX
fbem-31077	57	4	-	-	PUNCT
fbem-31077	57	5	enabled	enable	VERB
fbem-31077	57	6	consumer	consumer	NOUN
fbem-31077	57	7	interaction	interaction	NOUN
fbem-31077	57	8	when	when	SCONJ
fbem-31077	57	9	ai	ai	VERB
fbem-31077	57	10	enters	enter	VERB
fbem-31077	57	11	brand	brand	NOUN
fbem-31077	57	12	consumer	consumer	NOUN
fbem-31077	57	13	dynamics	dynamic	NOUN
fbem-31077	57	14	,	,	PUNCT
fbem-31077	57	15	it	it	PRON
fbem-31077	57	16	does	do	VERB
fbem-31077	57	17	more	more	ADJ
fbem-31077	57	18	than	than	SCONJ
fbem-31077	57	19	just	just	ADV
fbem-31077	57	20	drive	drive	VERB
fbem-31077	57	21	dialogue	dialogue	NOUN
fbem-31077	57	22	;	;	PUNCT
fbem-31077	57	23	it	it	PRON
fbem-31077	57	24	also	also	ADV
fbem-31077	57	25	facilitated	facilitate	VERB
fbem-31077	57	26	a	a	DET
fbem-31077	57	27	comprehensive	comprehensive	ADJ
fbem-31077	57	28	rewrite	rewrite	NOUN
fbem-31077	57	29	of	of	ADP
fbem-31077	57	30	the	the	DET
fbem-31077	57	31	fundamental	fundamental	ADJ
fbem-31077	57	32	principles	principle	NOUN
fbem-31077	57	33	of	of	ADP
fbem-31077	57	34	digital	digital	ADJ
fbem-31077	57	35	participation	participation	NOUN
fbem-31077	57	36	.	.	PUNCT
fbem-31077	58	1	we	we	PRON
fbem-31077	58	2	see	see	VERB
fbem-31077	58	3	it	it	PRON
fbem-31077	58	4	clearly	clearly	ADV
fbem-31077	58	5	with	with	ADP
fbem-31077	58	6	technologies	technology	NOUN
fbem-31077	58	7	like	like	ADP
fbem-31077	58	8	chatbots	chatbot	NOUN
fbem-31077	58	9	,	,	PUNCT
fbem-31077	58	10	virtual	virtual	ADJ
fbem-31077	58	11	assistants	assistant	NOUN
fbem-31077	58	12	,	,	PUNCT
fbem-31077	58	13	or	or	CCONJ
fbem-31077	58	14	recommendation	recommendation	NOUN
fbem-31077	58	15	engines	engine	NOUN
fbem-31077	58	16	:	:	PUNCT
fbem-31077	58	17	their	their	PRON
fbem-31077	58	18	operation	operation	NOUN
fbem-31077	58	19	introduces	introduce	VERB
fbem-31077	58	20	an	an	DET
fbem-31077	58	21	unassimilable	unassimilable	ADJ
fbem-31077	58	22	thread	thread	NOUN
fbem-31077	58	23	of	of	ADP
fbem-31077	58	24	non	non	ADJ
fbem-31077	58	25	-	-	ADJ
fbem-31077	58	26	human	human	ADJ
fbem-31077	58	27	thought	thought	NOUN
fbem-31077	58	28	into	into	ADP
fbem-31077	58	29	the	the	DET
fbem-31077	58	30	flow	flow	NOUN
fbem-31077	58	31	of	of	ADP
fbem-31077	58	32	interaction	interaction	NOUN
fbem-31077	58	33	,	,	PUNCT
fbem-31077	58	34	radically	radically	ADV
fbem-31077	58	35	refiguring	refigure	VERB
fbem-31077	58	36	such	such	ADJ
fbem-31077	58	37	exchanges	exchange	NOUN
fbem-31077	58	38	outside	outside	ADP
fbem-31077	58	39	of	of	ADP
fbem-31077	58	40	the	the	DET
fbem-31077	58	41	familiar	familiar	ADJ
fbem-31077	58	42	realm	realm	NOUN
fbem-31077	58	43	of	of	ADP
fbem-31077	58	44	human	human	NOUN
fbem-31077	58	45	-	-	PUNCT
fbem-31077	58	46	to	to	ADP
fbem-31077	58	47	-	-	PUNCT
fbem-31077	58	48	human	human	ADJ
fbem-31077	58	49	talk	talk	NOUN
fbem-31077	58	50	.	.	PUNCT
fbem-31077	59	1	this	this	DET
fbem-31077	59	2	altered	alter	VERB
fbem-31077	59	3	landscape	landscape	NOUN
fbem-31077	59	4	inevitably	inevitably	ADV
fbem-31077	59	5	reshapes	reshape	VERB
fbem-31077	59	6	what	what	PRON
fbem-31077	59	7	consumers	consumer	NOUN
fbem-31077	59	8	anticipate	anticipate	VERB
fbem-31077	59	9	and	and	CCONJ
fbem-31077	59	10	compels	compel	VERB
fbem-31077	59	11	a	a	DET
fbem-31077	59	12	fresh	fresh	ADJ
fbem-31077	59	13	evaluation	evaluation	NOUN
fbem-31077	59	14	of	of	ADP
fbem-31077	59	15	how	how	SCONJ
fbem-31077	59	16	they	they	PRON
fbem-31077	59	17	gauge	gauge	VERB
fbem-31077	59	18	a	a	DET
fbem-31077	59	19	brand	brand	NOUN
fbem-31077	59	20	's	's	PART
fbem-31077	59	21	value	value	NOUN
fbem-31077	59	22	(	(	PUNCT
fbem-31077	59	23	chen	chen	PROPN
fbem-31077	59	24	,	,	PUNCT
fbem-31077	59	25	lu	lu	PROPN
fbem-31077	59	26	,	,	PUNCT
fbem-31077	59	27	gong	gong	NOUN
fbem-31077	59	28	,	,	PUNCT
fbem-31077	59	29	&	&	CCONJ
fbem-31077	59	30	xiong	xiong	PROPN
fbem-31077	59	31	,	,	PUNCT
fbem-31077	59	32	2023	2023	NUM
fbem-31077	59	33	)	)	PUNCT
fbem-31077	59	34	.	.	PUNCT
fbem-31077	60	1	critically	critically	ADV
fbem-31077	60	2	,	,	PUNCT
fbem-31077	60	3	these	these	PRON
fbem-31077	60	4	are	be	AUX
fbem-31077	60	5	n't	not	PART
fbem-31077	60	6	just	just	ADV
fbem-31077	60	7	quick	quick	ADJ
fbem-31077	60	8	,	,	PUNCT
fbem-31077	60	9	functional	functional	ADJ
fbem-31077	60	10	exchanges	exchange	NOUN
fbem-31077	60	11	.	.	PUNCT
fbem-31077	61	1	they	they	PRON
fbem-31077	61	2	are	be	AUX
fbem-31077	61	3	often	often	ADV
fbem-31077	61	4	rich	rich	ADJ
fbem-31077	61	5	with	with	ADP
fbem-31077	61	6	relational	relational	ADJ
fbem-31077	61	7	undertones	undertone	NOUN
fbem-31077	61	8	and	and	CCONJ
fbem-31077	61	9	affective	affective	ADJ
fbem-31077	61	10	signals	signal	NOUN
fbem-31077	61	11	that	that	SCONJ
fbem-31077	61	12	profoundly	profoundly	ADV
fbem-31077	61	13	influence	influence	VERB
fbem-31077	61	14	whether	whether	SCONJ
fbem-31077	61	15	a	a	DET
fbem-31077	61	16	brand	brand	NOUN
fbem-31077	61	17	comes	come	VERB
fbem-31077	61	18	across	across	ADP
fbem-31077	61	19	as	as	ADP
fbem-31077	61	20	authentic	authentic	ADJ
fbem-31077	61	21	,	,	PUNCT
fbem-31077	61	22	dependable	dependable	ADJ
fbem-31077	61	23	,	,	PUNCT
fbem-31077	61	24	and	and	CCONJ
fbem-31077	61	25	capable	capable	ADJ
fbem-31077	61	26	of	of	ADP
fbem-31077	61	27	resonating	resonate	VERB
fbem-31077	61	28	emotionally	emotionally	ADV
fbem-31077	61	29	(	(	PUNCT
fbem-31077	61	30	zhang	zhang	PROPN
fbem-31077	61	31	,	,	PUNCT
fbem-31077	61	32	wang	wang	PROPN
fbem-31077	61	33	,	,	PUNCT
fbem-31077	61	34	&	&	CCONJ
fbem-31077	61	35	chen	chen	PROPN
fbem-31077	61	36	,	,	PUNCT
fbem-31077	61	37	2024	2024	NUM
fbem-31077	61	38	)	)	PUNCT
fbem-31077	61	39	.	.	PUNCT
fbem-31077	62	1	if	if	SCONJ
fbem-31077	62	2	we	we	PRON
fbem-31077	62	3	unpack	unpack	VERB
fbem-31077	62	4	how	how	SCONJ
fbem-31077	62	5	consumers	consumer	NOUN
fbem-31077	62	6	respond	respond	VERB
fbem-31077	62	7	to	to	AUX
fbem-31077	62	8	ai	ai	VERB
fbem-31077	62	9	within	within	ADP
fbem-31077	62	10	brand	brand	NOUN
fbem-31077	62	11	interactions	interaction	NOUN
fbem-31077	62	12	,	,	PUNCT
fbem-31077	62	13	a	a	DET
fbem-31077	62	14	tapestry	tapestry	NOUN
fbem-31077	62	15	of	of	ADP
fbem-31077	62	16	complexity	complexity	NOUN
fbem-31077	62	17	emerges	emerge	VERB
fbem-31077	62	18	.	.	PUNCT
fbem-31077	63	1	obvious	obvious	ADJ
fbem-31077	63	2	wins	win	NOUN
fbem-31077	63	3	like	like	ADP
fbem-31077	63	4	increased	increase	VERB
fbem-31077	63	5	efficiency	efficiency	NOUN
fbem-31077	63	6	and	and	CCONJ
fbem-31077	63	7	convenience	convenience	NOUN
fbem-31077	63	8	are	be	AUX
fbem-31077	63	9	readily	readily	ADV
fbem-31077	63	10	noted	note	VERB
fbem-31077	63	11	.	.	PUNCT
fbem-31077	64	1	however	however	ADV
fbem-31077	64	2	,	,	PUNCT
fbem-31077	64	3	the	the	DET
fbem-31077	64	4	real	real	ADJ
fbem-31077	64	5	story	story	NOUN
fbem-31077	64	6	unfolds	unfold	VERB
fbem-31077	64	7	in	in	ADP
fbem-31077	64	8	the	the	DET
fbem-31077	64	9	psychological	psychological	ADJ
fbem-31077	64	10	undercurrents	undercurrent	NOUN
fbem-31077	64	11	:	:	PUNCT
fbem-31077	64	12	aspects	aspect	NOUN
fbem-31077	64	13	such	such	ADJ
fbem-31077	64	14	as	as	ADP
fbem-31077	64	15	the	the	DET
fbem-31077	64	16	ai	ai	NOUN
fbem-31077	64	17	’s	’s	AUX
fbem-31077	64	18	perceived	perceive	VERB
fbem-31077	64	19	humanlikeness	humanlikeness	NOUN
fbem-31077	64	20	(	(	PUNCT
fbem-31077	64	21	anthropomorphism	anthropomorphism	NOUN
fbem-31077	64	22	)	)	PUNCT
fbem-31077	64	23	,	,	PUNCT
fbem-31077	64	24	its	its	PRON
fbem-31077	64	25	apparent	apparent	ADJ
fbem-31077	64	26	emotional	emotional	ADJ
fbem-31077	64	27	intelligence	intelligence	NOUN
fbem-31077	64	28	,	,	PUNCT
fbem-31077	64	29	and	and	CCONJ
fbem-31077	64	30	the	the	DET
fbem-31077	64	31	clarity	clarity	NOUN
fbem-31077	64	32	of	of	ADP
fbem-31077	64	33	its	its	PRON
fbem-31077	64	34	operations	operation	NOUN
fbem-31077	64	35	are	be	AUX
fbem-31077	64	36	what	what	PRON
fbem-31077	64	37	truly	truly	ADV
fbem-31077	64	38	steer	steer	VERB
fbem-31077	64	39	consumer	consumer	NOUN
fbem-31077	64	40	acceptance	acceptance	NOUN
fbem-31077	64	41	and	and	CCONJ
fbem-31077	64	42	the	the	DET
fbem-31077	64	43	willingness	willingness	NOUN
fbem-31077	64	44	to	to	PART
fbem-31077	64	45	trust	trust	VERB
fbem-31077	64	46	(	(	PUNCT
fbem-31077	64	47	sargın	sargın	PROPN
fbem-31077	64	48	,	,	PUNCT
fbem-31077	64	49	2024	2024	NUM
fbem-31077	64	50	)	)	PUNCT
fbem-31077	64	51	.	.	PUNCT
fbem-31077	65	1	it	it	PRON
fbem-31077	65	2	’s	’	VERB
fbem-31077	65	3	common	common	ADJ
fbem-31077	65	4	,	,	PUNCT
fbem-31077	65	5	for	for	ADP
fbem-31077	65	6	example	example	NOUN
fbem-31077	65	7	,	,	PUNCT
fbem-31077	65	8	for	for	SCONJ
fbem-31077	65	9	people	people	NOUN
fbem-31077	65	10	to	to	PART
fbem-31077	65	11	warm	warm	VERB
fbem-31077	65	12	up	up	ADP
fbem-31077	65	13	to	to	AUX
fbem-31077	65	14	ai	ai	VERB
fbem-31077	65	15	agents	agent	NOUN
fbem-31077	65	16	that	that	PRON
fbem-31077	65	17	project	project	VERB
fbem-31077	65	18	human	human	ADJ
fbem-31077	65	19	-	-	PUNCT
fbem-31077	65	20	like	like	ADJ
fbem-31077	65	21	qualities	quality	NOUN
fbem-31077	65	22	,	,	PUNCT
fbem-31077	65	23	empathy	empathy	NOUN
fbem-31077	65	24	,	,	PUNCT
fbem-31077	65	25	or	or	CCONJ
fbem-31077	65	26	a	a	DET
fbem-31077	65	27	sense	sense	NOUN
fbem-31077	65	28	of	of	ADP
fbem-31077	65	29	warmth	warmth	NOUN
fbem-31077	65	30	,	,	PUNCT
fbem-31077	65	31	particularly	particularly	ADV
fbem-31077	65	32	when	when	SCONJ
fbem-31077	65	33	the	the	DET
fbem-31077	65	34	situation	situation	NOUN
fbem-31077	65	35	calls	call	VERB
fbem-31077	65	36	for	for	ADP
fbem-31077	65	37	social	social	ADJ
fbem-31077	65	38	connection	connection	NOUN
fbem-31077	65	39	or	or	CCONJ
fbem-31077	65	40	emotional	emotional	ADJ
fbem-31077	65	41	understanding	understanding	NOUN
fbem-31077	65	42	(	(	PUNCT
fbem-31077	65	43	zhang	zhang	PROPN
fbem-31077	65	44	et	et	PROPN
fbem-31077	65	45	al	al	PROPN
fbem-31077	65	46	.	.	PROPN
fbem-31077	65	47	,	,	PUNCT
fbem-31077	65	48	2024	2024	NUM
fbem-31077	65	49	)	)	PUNCT
fbem-31077	65	50	.	.	PUNCT
fbem-31077	66	1	yet	yet	ADV
fbem-31077	66	2	,	,	PUNCT
fbem-31077	66	3	this	this	PRON
fbem-31077	66	4	can	can	AUX
fbem-31077	66	5	be	be	AUX
fbem-31077	66	6	a	a	DET
fbem-31077	66	7	double	double	ADJ
fbem-31077	66	8	-	-	PUNCT
fbem-31077	66	9	edged	edge	VERB
fbem-31077	66	10	sword	sword	NOUN
fbem-31077	66	11	.	.	PUNCT
fbem-31077	67	1	if	if	SCONJ
fbem-31077	67	2	an	an	DET
fbem-31077	67	3	ai	ai	NOUN
fbem-31077	67	4	feels	feel	VERB
fbem-31077	67	5	"	"	PUNCT
fbem-31077	67	6	too	too	ADV
fbem-31077	67	7	human	human	ADJ
fbem-31077	67	8	,	,	PUNCT
fbem-31077	67	9	"	"	PUNCT
fbem-31077	67	10	it	it	PRON
fbem-31077	67	11	can	can	AUX
fbem-31077	67	12	trigger	trigger	VERB
fbem-31077	67	13	discomfort	discomfort	NOUN
fbem-31077	67	14	,	,	PUNCT
fbem-31077	67	15	even	even	ADV
fbem-31077	67	16	the	the	DET
fbem-31077	67	17	unsettling	unsettling	ADJ
fbem-31077	67	18	"	"	PUNCT
fbem-31077	67	19	uncanny	uncanny	ADJ
fbem-31077	67	20	valley	valley	NOUN
fbem-31077	67	21	"	"	PUNCT
fbem-31077	67	22	sensation	sensation	NOUN
fbem-31077	67	23	,	,	PUNCT
fbem-31077	67	24	which	which	PRON
fbem-31077	67	25	can	can	AUX
fbem-31077	67	26	swiftly	swiftly	ADV
fbem-31077	67	27	erode	erode	VERB
fbem-31077	67	28	any	any	DET
fbem-31077	67	29	budding	bud	VERB
fbem-31077	67	30	trust	trust	NOUN
fbem-31077	67	31	(	(	PUNCT
fbem-31077	67	32	koverola	koverola	PROPN
fbem-31077	67	33	et	et	PROPN
fbem-31077	67	34	al	al	PROPN
fbem-31077	67	35	.	.	PROPN
fbem-31077	67	36	,	,	PUNCT
fbem-31077	67	37	2023	2023	NUM
fbem-31077	67	38	)	)	PUNCT
fbem-31077	67	39	.	.	PUNCT
fbem-31077	68	1	understanding	understand	VERB
fbem-31077	68	2	the	the	DET
fbem-31077	68	3	core	core	NOUN
fbem-31077	68	4	of	of	ADP
fbem-31077	68	5	these	these	DET
fbem-31077	68	6	dynamics	dynamic	NOUN
fbem-31077	68	7	through	through	ADP
fbem-31077	68	8	the	the	DET
fbem-31077	68	9	concept	concept	NOUN
fbem-31077	68	10	of	of	ADP
fbem-31077	68	11	"	"	PUNCT
fbem-31077	68	12	algorithmic	algorithmic	ADJ
fbem-31077	68	13	agents	agent	NOUN
fbem-31077	68	14	"	"	PUNCT
fbem-31077	68	15	is	be	AUX
fbem-31077	68	16	that	that	SCONJ
fbem-31077	68	17	people	people	NOUN
fbem-31077	68	18	believe	believe	VERB
fbem-31077	68	19	ai	ai	VERB
fbem-31077	68	20	has	have	VERB
fbem-31077	68	21	autonomy	autonomy	NOUN
fbem-31077	68	22	and	and	CCONJ
fbem-31077	68	23	decision	decision	NOUN
fbem-31077	68	24	-	-	PUNCT
fbem-31077	68	25	making	make	VERB
fbem-31077	68	26	ability	ability	NOUN
fbem-31077	68	27	.	.	PUNCT
fbem-31077	69	1	the	the	DET
fbem-31077	69	2	level	level	NOUN
fbem-31077	69	3	of	of	ADP
fbem-31077	69	4	consumer	consumer	NOUN
fbem-31077	69	5	awareness	awareness	NOUN
fbem-31077	69	6	of	of	ADP
fbem-31077	69	7	algorithmic	algorithmic	ADJ
fbem-31077	69	8	agency	agency	NOUN
fbem-31077	69	9	not	not	PART
fbem-31077	69	10	only	only	ADV
fbem-31077	69	11	affects	affect	VERB
fbem-31077	69	12	their	their	PRON
fbem-31077	69	13	interaction	interaction	NOUN
fbem-31077	69	14	with	with	ADP
fbem-31077	69	15	ai	ai	PROPN
fbem-31077	69	16	interfaces	interface	NOUN
fbem-31077	69	17	,	,	PUNCT
fbem-31077	69	18	but	but	CCONJ
fbem-31077	69	19	also	also	ADV
fbem-31077	69	20	influences	influence	VERB
fbem-31077	69	21	their	their	PRON
fbem-31077	69	22	ability	ability	NOUN
fbem-31077	69	23	to	to	PART
fbem-31077	69	24	make	make	VERB
fbem-31077	69	25	more	more	ADV
fbem-31077	69	26	diverse	diverse	ADJ
fbem-31077	69	27	judgments	judgment	NOUN
fbem-31077	69	28	about	about	ADP
fbem-31077	69	29	a	a	DET
fbem-31077	69	30	brand	brand	NOUN
fbem-31077	69	31	's	's	PART
fbem-31077	69	32	capabilities	capability	NOUN
fbem-31077	69	33	,	,	PUNCT
fbem-31077	69	34	ethical	ethical	ADJ
fbem-31077	69	35	issues	issue	NOUN
fbem-31077	69	36	,	,	PUNCT
fbem-31077	69	37	and	and	CCONJ
fbem-31077	69	38	true	true	ADJ
fbem-31077	69	39	customer	customer	NOUN
fbem-31077	69	40	centricity	centricity	NOUN
fbem-31077	69	41	(	(	PUNCT
fbem-31077	69	42	musaiqer	musaiqer	PROPN
fbem-31077	69	43	&	&	CCONJ
fbem-31077	69	44	hamdan	hamdan	PROPN
fbem-31077	69	45	,	,	PUNCT
fbem-31077	69	46	2025	2025	NUM
fbem-31077	69	47	)	)	PUNCT
fbem-31077	69	48	.	.	PUNCT
fbem-31077	70	1	when	when	SCONJ
fbem-31077	70	2	ai	ai	VERB
fbem-31077	70	3	systems	system	NOUN
fbem-31077	70	4	provide	provide	VERB
fbem-31077	70	5	personalized	personalized	ADJ
fbem-31077	70	6	results	result	NOUN
fbem-31077	70	7	in	in	ADP
fbem-31077	70	8	a	a	DET
fbem-31077	70	9	way	way	NOUN
fbem-31077	70	10	that	that	PRON
fbem-31077	70	11	lacks	lack	VERB
fbem-31077	70	12	transparency	transparency	NOUN
fbem-31077	70	13	and	and	CCONJ
fbem-31077	70	14	user	user	NOUN
fbem-31077	70	15	control	control	NOUN
fbem-31077	70	16	,	,	PUNCT
fbem-31077	70	17	consumers	consumer	NOUN
fbem-31077	70	18	often	often	ADV
fbem-31077	70	19	perceive	perceive	VERB
fbem-31077	70	20	these	these	DET
fbem-31077	70	21	results	result	NOUN
fbem-31077	70	22	as	as	ADP
fbem-31077	70	23	invasive	invasive	ADJ
fbem-31077	70	24	or	or	CCONJ
fbem-31077	70	25	manipulative	manipulative	ADJ
fbem-31077	70	26	.	.	PUNCT
fbem-31077	71	1	this	this	PRON
fbem-31077	71	2	will	will	AUX
fbem-31077	71	3	undermine	undermine	VERB
fbem-31077	71	4	the	the	DET
fbem-31077	71	5	original	original	ADJ
fbem-31077	71	6	benefits	benefit	NOUN
fbem-31077	71	7	and	and	CCONJ
fbem-31077	71	8	may	may	AUX
fbem-31077	71	9	lead	lead	VERB
fbem-31077	71	10	to	to	ADP
fbem-31077	71	11	negative	negative	ADJ
fbem-31077	71	12	psychological	psychological	ADJ
fbem-31077	71	13	reactions	reaction	NOUN
fbem-31077	71	14	or	or	CCONJ
fbem-31077	71	15	even	even	ADV
fbem-31077	71	16	detachment	detachment	NOUN
fbem-31077	71	17	.	.	PUNCT
fbem-31077	72	1	therefore	therefore	ADV
fbem-31077	72	2	,	,	PUNCT
fbem-31077	72	3	in	in	ADP
fbem-31077	72	4	ai	ai	ADP
fbem-31077	72	5	driven	drive	VERB
fbem-31077	72	6	brand	brand	NOUN
fbem-31077	72	7	architecture	architecture	NOUN
fbem-31077	72	8	,	,	PUNCT
fbem-31077	72	9	user	user	NOUN
fbem-31077	72	10	control	control	NOUN
fbem-31077	72	11	and	and	CCONJ
fbem-31077	72	12	system	system	NOUN
fbem-31077	72	13	transparency	transparency	NOUN
fbem-31077	72	14	are	be	AUX
fbem-31077	72	15	the	the	DET
fbem-31077	72	16	foundation	foundation	NOUN
fbem-31077	72	17	for	for	ADP
fbem-31077	72	18	maintaining	maintain	VERB
fbem-31077	72	19	trust	trust	NOUN
fbem-31077	72	20	(	(	PUNCT
fbem-31077	72	21	sargın	sargın	PROPN
fbem-31077	72	22	,	,	PUNCT
fbem-31077	72	23	2024	2024	NUM
fbem-31077	72	24	)	)	PUNCT
fbem-31077	72	25	.	.	PUNCT
fbem-31077	73	1	ai	ai	VERB
fbem-31077	73	2	interactions	interaction	NOUN
fbem-31077	73	3	can	can	AUX
fbem-31077	73	4	also	also	ADV
fbem-31077	73	5	have	have	VERB
fbem-31077	73	6	significant	significant	ADJ
fbem-31077	73	7	long	long	ADJ
fbem-31077	73	8	-	-	PUNCT
fbem-31077	73	9	term	term	NOUN
fbem-31077	73	10	impacts	impact	NOUN
fbem-31077	73	11	.	.	PUNCT
fbem-31077	74	1	they	they	PRON
fbem-31077	74	2	not	not	PART
fbem-31077	74	3	only	only	ADV
fbem-31077	74	4	influence	influence	VERB
fbem-31077	74	5	initial	initial	ADJ
fbem-31077	74	6	contact	contact	NOUN
fbem-31077	74	7	,	,	PUNCT
fbem-31077	74	8	but	but	CCONJ
fbem-31077	74	9	also	also	ADV
fbem-31077	74	10	shape	shape	VERB
fbem-31077	74	11	lasting	last	VERB
fbem-31077	74	12	loyalty	loyalty	NOUN
fbem-31077	74	13	and	and	CCONJ
fbem-31077	74	14	emotional	emotional	ADJ
fbem-31077	74	15	connections	connection	NOUN
fbem-31077	74	16	.	.	PUNCT
fbem-31077	75	1	this	this	DET
fbem-31077	75	2	article	article	NOUN
fbem-31077	75	3	found	find	VERB
fbem-31077	75	4	that	that	SCONJ
fbem-31077	75	5	when	when	SCONJ
fbem-31077	75	6	ai	ai	VERB
fbem-31077	75	7	agents	agent	NOUN
fbem-31077	75	8	provide	provide	VERB
fbem-31077	75	9	emotional	emotional	ADJ
fbem-31077	75	10	rewards	reward	NOUN
fbem-31077	75	11	,	,	PUNCT
fbem-31077	75	12	consumers	consumer	NOUN
fbem-31077	75	13	are	be	AUX
fbem-31077	75	14	more	more	ADV
fbem-31077	75	15	likely	likely	ADJ
fbem-31077	75	16	to	to	PART
fbem-31077	75	17	view	view	VERB
fbem-31077	75	18	the	the	DET
fbem-31077	75	19	brand	brand	NOUN
fbem-31077	75	20	as	as	ADP
fbem-31077	75	21	trustworthy	trustworthy	ADJ
fbem-31077	75	22	and	and	CCONJ
fbem-31077	75	23	socially	socially	ADV
fbem-31077	75	24	relevant	relevant	ADJ
fbem-31077	75	25	,	,	PUNCT
fbem-31077	75	26	thereby	thereby	ADV
fbem-31077	75	27	establishing	establish	VERB
fbem-31077	75	28	longer	long	ADJ
fbem-31077	75	29	-	-	PUNCT
fbem-31077	75	30	term	term	NOUN
fbem-31077	75	31	relationships	relationship	NOUN
fbem-31077	75	32	(	(	PUNCT
fbem-31077	75	33	zhang	zhang	X
fbem-31077	75	34	et	et	PROPN
fbem-31077	75	35	al	al	PROPN
fbem-31077	75	36	.	.	PROPN
fbem-31077	75	37	,	,	PUNCT
fbem-31077	75	38	2024	2024	NUM
fbem-31077	75	39	)	)	PUNCT
fbem-31077	75	40	.	.	PUNCT
fbem-31077	76	1	similarly	similarly	ADV
fbem-31077	76	2	,	,	PUNCT
fbem-31077	76	3	although	although	SCONJ
fbem-31077	76	4	personalized	personalized	ADJ
fbem-31077	76	5	experiences	experience	NOUN
fbem-31077	76	6	can	can	AUX
fbem-31077	76	7	enhance	enhance	VERB
fbem-31077	76	8	relevance	relevance	NOUN
fbem-31077	76	9	and	and	CCONJ
fbem-31077	76	10	attract	attract	VERB
fbem-31077	76	11	attention	attention	NOUN
fbem-31077	76	12	,	,	PUNCT
fbem-31077	76	13	good	good	ADJ
fbem-31077	76	14	results	result	NOUN
fbem-31077	76	15	can	can	AUX
fbem-31077	76	16	only	only	ADV
fbem-31077	76	17	be	be	AUX
fbem-31077	76	18	achieved	achieve	VERB
fbem-31077	76	19	on	on	ADP
fbem-31077	76	20	the	the	DET
fbem-31077	76	21	premise	premise	NOUN
fbem-31077	76	22	of	of	ADP
fbem-31077	76	23	respecting	respect	VERB
fbem-31077	76	24	consumer	consumer	NOUN
fbem-31077	76	25	privacy	privacy	NOUN
fbem-31077	76	26	and	and	CCONJ
fbem-31077	76	27	autonomy	autonomy	NOUN
fbem-31077	76	28	(	(	PUNCT
fbem-31077	76	29	moore	moore	PROPN
fbem-31077	76	30	,	,	PUNCT
fbem-31077	76	31	mckechnie	mckechnie	PROPN
fbem-31077	76	32	,	,	PUNCT
fbem-31077	76	33	&	&	CCONJ
fbem-31077	76	34	ryan	ryan	PROPN
fbem-31077	76	35	,	,	PUNCT
fbem-31077	76	36	2023	2023	NUM
fbem-31077	76	37	)	)	PUNCT
fbem-31077	76	38	.	.	PUNCT
fbem-31077	77	1	although	although	SCONJ
fbem-31077	77	2	there	there	PRON
fbem-31077	77	3	are	be	VERB
fbem-31077	77	4	many	many	ADJ
fbem-31077	77	5	detailed	detailed	ADJ
fbem-31077	77	6	studies	study	NOUN
fbem-31077	77	7	,	,	PUNCT
fbem-31077	77	8	the	the	DET
fbem-31077	77	9	academic	academic	ADJ
fbem-31077	77	10	discussions	discussion	NOUN
fbem-31077	77	11	within	within	ADP
fbem-31077	77	12	them	they	PRON
fbem-31077	77	13	are	be	AUX
fbem-31077	77	14	still	still	ADV
fbem-31077	77	15	disjointed	disjoint	VERB
fbem-31077	77	16	,	,	PUNCT
fbem-31077	77	17	with	with	ADP
fbem-31077	77	18	most	most	ADJ
fbem-31077	77	19	studies	study	NOUN
fbem-31077	77	20	focusing	focus	VERB
fbem-31077	77	21	on	on	ADP
fbem-31077	77	22	individual	individual	ADJ
fbem-31077	77	23	ai	ai	PROPN
fbem-31077	77	24	features	feature	NOUN
fbem-31077	77	25	or	or	CCONJ
fbem-31077	77	26	specific	specific	ADJ
fbem-31077	77	27	consumer	consumer	NOUN
fbem-31077	77	28	responses	response	NOUN
fbem-31077	77	29	,	,	PUNCT
fbem-31077	77	30	without	without	ADP
fbem-31077	77	31	incorporating	incorporate	VERB
fbem-31077	77	32	them	they	PRON
fbem-31077	77	33	into	into	ADP
fbem-31077	77	34	a	a	DET
fbem-31077	77	35	unified	unified	ADJ
fbem-31077	77	36	framework	framework	NOUN
fbem-31077	77	37	.	.	PUNCT
fbem-31077	78	1	what	what	PRON
fbem-31077	78	2	we	we	PRON
fbem-31077	78	3	lack	lack	VERB
fbem-31077	78	4	is	be	AUX
fbem-31077	78	5	a	a	DET
fbem-31077	78	6	big	big	ADJ
fbem-31077	78	7	picture	picture	NOUN
fbem-31077	78	8	perspective	perspective	NOUN
fbem-31077	78	9	:	:	PUNCT
fbem-31077	78	10	understanding	understand	VERB
fbem-31077	78	11	the	the	DET
fbem-31077	78	12	interaction	interaction	NOUN
fbem-31077	78	13	supported	support	VERB
fbem-31077	78	14	by	by	ADP
fbem-31077	78	15	ai	ai	PROPN
fbem-31077	78	16	as	as	ADP
fbem-31077	78	17	a	a	DET
fbem-31077	78	18	rich	rich	ADJ
fbem-31077	78	19	social	social	ADJ
fbem-31077	78	20	technology	technology	NOUN
fbem-31077	78	21	,	,	PUNCT
fbem-31077	78	22	interweaving	interweave	VERB
fbem-31077	78	23	practical	practical	ADJ
fbem-31077	78	24	information	information	NOUN
fbem-31077	78	25	,	,	PUNCT
fbem-31077	78	26	emotional	emotional	ADJ
fbem-31077	78	27	experiences	experience	NOUN
fbem-31077	78	28	,	,	PUNCT
fbem-31077	78	29	and	and	CCONJ
fbem-31077	78	30	symbolic	symbolic	ADJ
fbem-31077	78	31	meanings	meaning	NOUN
fbem-31077	78	32	.	.	PUNCT
fbem-31077	79	1	our	our	PRON
fbem-31077	79	2	research	research	NOUN
fbem-31077	79	3	aims	aim	VERB
fbem-31077	79	4	to	to	PART
fbem-31077	79	5	start	start	VERB
fbem-31077	79	6	piecing	piece	VERB
fbem-31077	79	7	together	together	ADV
fbem-31077	79	8	this	this	DET
fbem-31077	79	9	picture	picture	NOUN
fbem-31077	79	10	.	.	PUNCT
fbem-31077	80	1	we	we	PRON
fbem-31077	80	2	propose	propose	VERB
fbem-31077	80	3	a	a	DET
fbem-31077	80	4	theoretical	theoretical	ADJ
fbem-31077	80	5	framework	framework	NOUN
fbem-31077	80	6	aimed	aim	VERB
fbem-31077	80	7	at	at	ADP
fbem-31077	80	8	establishing	establish	VERB
fbem-31077	80	9	the	the	DET
fbem-31077	80	10	connection	connection	NOUN
fbem-31077	80	11	between	between	ADP
fbem-31077	80	12	the	the	DET
fbem-31077	80	13	perception	perception	NOUN
fbem-31077	80	14	of	of	ADP
fbem-31077	80	15	ai	ai	PROPN
fbem-31077	80	16	,	,	PUNCT
fbem-31077	80	17	the	the	DET
fbem-31077	80	18	establishment	establishment	NOUN
fbem-31077	80	19	(	(	PUNCT
fbem-31077	80	20	or	or	CCONJ
fbem-31077	80	21	destruction	destruction	NOUN
fbem-31077	80	22	)	)	PUNCT
fbem-31077	80	23	of	of	ADP
fbem-31077	80	24	trust	trust	NOUN
fbem-31077	80	25	,	,	PUNCT
fbem-31077	80	26	and	and	CCONJ
fbem-31077	80	27	the	the	DET
fbem-31077	80	28	resulting	result	VERB
fbem-31077	80	29	behavioral	behavioral	ADJ
fbem-31077	80	30	outcomes	outcome	NOUN
fbem-31077	80	31	.	.	PUNCT
fbem-31077	81	1	this	this	PRON
fbem-31077	81	2	involves	involve	VERB
fbem-31077	81	3	a	a	DET
fbem-31077	81	4	systematic	systematic	ADJ
fbem-31077	81	5	examination	examination	NOUN
fbem-31077	81	6	of	of	ADP
fbem-31077	81	7	both	both	CCONJ
fbem-31077	81	8	the	the	DET
fbem-31077	81	9	cognitive	cognitive	ADJ
fbem-31077	81	10	arithmetic	arithmetic	NOUN
fbem-31077	81	11	and	and	CCONJ
fbem-31077	81	12	the	the	DET
fbem-31077	81	13	emotional	emotional	ADJ
fbem-31077	81	14	responses	response	NOUN
fbem-31077	81	15	that	that	PRON
fbem-31077	81	16	define	define	VERB
fbem-31077	81	17	today	today	NOUN
fbem-31077	81	18	's	's	PART
fbem-31077	81	19	digital	digital	ADJ
fbem-31077	81	20	brand	brand	NOUN
fbem-31077	81	21	landscapes	landscape	NOUN
fbem-31077	81	22	.	.	PUNCT
fbem-31077	82	1	3	3	X
fbem-31077	82	2	.	.	X
fbem-31077	82	3	theoretical	theoretical	ADJ
fbem-31077	82	4	framework	framework	NOUN
fbem-31077	82	5	the	the	DET
fbem-31077	82	6	research	research	NOUN
fbem-31077	82	7	creates	create	VERB
fbem-31077	82	8	links	link	NOUN
fbem-31077	82	9	between	between	ADP
fbem-31077	82	10	consumer	consumer	NOUN
fbem-31077	82	11	psychology	psychology	NOUN
fbem-31077	82	12	,	,	PUNCT
fbem-31077	82	13	communication	communication	NOUN
fbem-31077	82	14	theory	theory	NOUN
fbem-31077	82	15	and	and	CCONJ
fbem-31077	82	16	information	information	NOUN
fbem-31077	82	17	systems	system	NOUN
fbem-31077	82	18	research	research	NOUN
fbem-31077	82	19	,	,	PUNCT
fbem-31077	82	20	forming	form	VERB
fbem-31077	82	21	a	a	DET
fbem-31077	82	22	rich	rich	ADJ
fbem-31077	82	23	interdisciplinary	interdisciplinary	ADJ
fbem-31077	82	24	foundation	foundation	NOUN
fbem-31077	82	25	.	.	PUNCT
fbem-31077	83	1	due	due	ADP
fbem-31077	83	2	to	to	ADP
fbem-31077	83	3	this	this	DET
fbem-31077	83	4	groundwork	groundwork	NOUN
fbem-31077	83	5	,	,	PUNCT
fbem-31077	83	6	we	we	PRON
fbem-31077	83	7	can	can	AUX
fbem-31077	83	8	take	take	VERB
fbem-31077	83	9	an	an	DET
fbem-31077	83	10	integrated	integrated	ADJ
fbem-31077	83	11	conceptual	conceptual	ADJ
fbem-31077	83	12	framework	framework	NOUN
fbem-31077	83	13	that	that	PRON
fbem-31077	83	14	can	can	AUX
fbem-31077	83	15	help	help	VERB
fbem-31077	83	16	to	to	PART
fbem-31077	83	17	illuminate	illuminate	VERB
fbem-31077	83	18	these	these	DET
fbem-31077	83	19	intricate	intricate	ADJ
fbem-31077	83	20	interactions	interaction	NOUN
fbem-31077	83	21	.	.	PUNCT
fbem-31077	84	1	our	our	PRON
fbem-31077	84	2	framework	framework	NOUN
fbem-31077	84	3	seeks	seek	VERB
fbem-31077	84	4	to	to	PART
fbem-31077	84	5	primarily	primarily	ADV
fbem-31077	84	6	clarify	clarify	VERB
fbem-31077	84	7	the	the	DET
fbem-31077	84	8	psychological	psychological	ADJ
fbem-31077	84	9	and	and	CCONJ
fbem-31077	84	10	60	60	NUM
fbem-31077	84	11	behavioral	behavioral	ADJ
fbem-31077	84	12	processes	process	NOUN
fbem-31077	84	13	whereby	whereby	ADV
fbem-31077	84	14	ai	ai	VERB
fbem-31077	84	15	-	-	PUNCT
fbem-31077	84	16	driven	drive	VERB
fbem-31077	84	17	brand	brand	NOUN
fbem-31077	84	18	strategies	strategy	NOUN
fbem-31077	84	19	shape	shape	VERB
fbem-31077	84	20	consumers	consumer	NOUN
fbem-31077	84	21	responses	response	NOUN
fbem-31077	84	22	.	.	PUNCT
fbem-31077	85	1	a	a	DET
fbem-31077	85	2	core	core	NOUN
fbem-31077	85	3	idea	idea	NOUN
fbem-31077	85	4	in	in	ADP
fbem-31077	85	5	our	our	PRON
fbem-31077	85	6	framework	framework	NOUN
fbem-31077	85	7	is	be	AUX
fbem-31077	85	8	that	that	SCONJ
fbem-31077	85	9	consumers	consumer	NOUN
fbem-31077	85	10	interact	interact	VERB
fbem-31077	85	11	with	with	ADP
fbem-31077	85	12	ai	ai	VERB
fbem-31077	85	13	systems	system	NOUN
fbem-31077	85	14	not	not	PART
fbem-31077	85	15	just	just	ADV
fbem-31077	85	16	functionally	functionally	ADV
fbem-31077	85	17	.	.	PUNCT
fbem-31077	86	1	they	they	PRON
fbem-31077	86	2	also	also	ADV
fbem-31077	86	3	perceive	perceive	VERB
fbem-31077	86	4	and	and	CCONJ
fbem-31077	86	5	interpret	interpret	VERB
fbem-31077	86	6	these	these	DET
fbem-31077	86	7	systems	system	NOUN
fbem-31077	86	8	as	as	ADP
fbem-31077	86	9	symbolic	symbolic	ADJ
fbem-31077	86	10	and	and	CCONJ
fbem-31077	86	11	relational	relational	ADJ
fbem-31077	86	12	entities	entity	NOUN
fbem-31077	86	13	.	.	PUNCT
fbem-31077	87	1	we	we	PRON
fbem-31077	87	2	suggest	suggest	VERB
fbem-31077	87	3	that	that	SCONJ
fbem-31077	87	4	these	these	DET
fbem-31077	87	5	interpretations	interpretation	NOUN
fbem-31077	87	6	are	be	AUX
fbem-31077	87	7	processed	process	VERB
fbem-31077	87	8	through	through	ADP
fbem-31077	87	9	three	three	NUM
fbem-31077	87	10	interconnected	interconnected	ADJ
fbem-31077	87	11	stages	stage	NOUN
fbem-31077	87	12	:	:	PUNCT
fbem-31077	87	13	(	(	PUNCT
fbem-31077	87	14	1	1	X
fbem-31077	87	15	)	)	PUNCT
fbem-31077	87	16	ai	ai	VERB
fbem-31077	87	17	perception	perception	NOUN
fbem-31077	87	18	,	,	PUNCT
fbem-31077	87	19	(	(	PUNCT
fbem-31077	87	20	2	2	X
fbem-31077	87	21	)	)	PUNCT
fbem-31077	87	22	trust	trust	NOUN
fbem-31077	87	23	formation	formation	NOUN
fbem-31077	87	24	,	,	PUNCT
fbem-31077	87	25	and	and	CCONJ
fbem-31077	87	26	(	(	PUNCT
fbem-31077	87	27	3	3	X
fbem-31077	87	28	)	)	PUNCT
fbem-31077	87	29	behavioral	behavioral	ADJ
fbem-31077	87	30	outcomes	outcome	NOUN
fbem-31077	87	31	.	.	PUNCT
fbem-31077	88	1	3.1	3.1	NUM
fbem-31077	88	2	.	.	PUNCT
fbem-31077	88	3	ai	ai	VERB
fbem-31077	88	4	perception	perception	NOUN
fbem-31077	88	5	consumers	consumer	NOUN
fbem-31077	88	6	’	'	PUNCT
fbem-31077	88	7	evaluations	evaluation	NOUN
fbem-31077	88	8	of	of	ADP
fbem-31077	88	9	brand	brand	NOUN
fbem-31077	88	10	touchpoints	touchpoint	NOUN
fbem-31077	88	11	involving	involve	VERB
fbem-31077	88	12	ai	ai	VERB
fbem-31077	88	13	will	will	AUX
fbem-31077	88	14	depend	depend	VERB
fbem-31077	88	15	on	on	ADP
fbem-31077	88	16	many	many	ADJ
fbem-31077	88	17	factors	factor	NOUN
fbem-31077	88	18	other	other	ADJ
fbem-31077	88	19	than	than	ADP
fbem-31077	88	20	use	use	NOUN
fbem-31077	88	21	or	or	CCONJ
fbem-31077	88	22	use	use	VERB
fbem-31077	88	23	performance	performance	NOUN
fbem-31077	88	24	.	.	PUNCT
fbem-31077	89	1	their	their	PRON
fbem-31077	89	2	evaluations	evaluation	NOUN
fbem-31077	89	3	will	will	AUX
fbem-31077	89	4	involve	involve	VERB
fbem-31077	89	5	perceptions	perception	NOUN
fbem-31077	89	6	of	of	ADP
fbem-31077	89	7	ai	ai	ADJ
fbem-31077	89	8	system	system	NOUN
fbem-31077	89	9	(	(	PUNCT
fbem-31077	89	10	and	and	CCONJ
fbem-31077	89	11	its	its	PRON
fbem-31077	89	12	outputs	output	NOUN
fbem-31077	89	13	)	)	PUNCT
fbem-31077	89	14	on	on	ADP
fbem-31077	89	15	variables	variable	NOUN
fbem-31077	89	16	like	like	ADP
fbem-31077	89	17	authenticity	authenticity	NOUN
fbem-31077	89	18	,	,	PUNCT
fbem-31077	89	19	intelligence	intelligence	NOUN
fbem-31077	89	20	,	,	PUNCT
fbem-31077	89	21	and	and	CCONJ
fbem-31077	89	22	socio	socio	NOUN
fbem-31077	89	23	-	-	PUNCT
fbem-31077	89	24	emotional	emotional	ADJ
fbem-31077	89	25	traits	trait	NOUN
fbem-31077	89	26	.	.	PUNCT
fbem-31077	90	1	(	(	PUNCT
fbem-31077	90	2	chae	chae	PROPN
fbem-31077	90	3	&	&	CCONJ
fbem-31077	90	4	lee	lee	PROPN
fbem-31077	90	5	,	,	PUNCT
fbem-31077	90	6	2024	2024	NUM
fbem-31077	90	7	)	)	PUNCT
fbem-31077	90	8	.	.	PUNCT
fbem-31077	91	1	these	these	DET
fbem-31077	91	2	evaluations	evaluation	NOUN
fbem-31077	91	3	will	will	AUX
fbem-31077	91	4	of	of	ADP
fbem-31077	91	5	course	course	NOUN
fbem-31077	91	6	be	be	AUX
fbem-31077	91	7	informed	inform	VERB
fbem-31077	91	8	by	by	ADP
fbem-31077	91	9	a	a	DET
fbem-31077	91	10	range	range	NOUN
fbem-31077	91	11	of	of	ADP
fbem-31077	91	12	established	establish	VERB
fbem-31077	91	13	constructs	construct	NOUN
fbem-31077	91	14	,	,	PUNCT
fbem-31077	91	15	including	include	VERB
fbem-31077	91	16	;	;	PUNCT
fbem-31077	91	17	perceived	perceive	VERB
fbem-31077	91	18	anthropomorphism	anthropomorphism	NOUN
fbem-31077	91	19	(	(	PUNCT
fbem-31077	91	20	which	which	PRON
fbem-31077	91	21	refers	refer	VERB
fbem-31077	91	22	to	to	ADP
fbem-31077	91	23	the	the	DET
fbem-31077	91	24	degree	degree	NOUN
fbem-31077	91	25	that	that	SCONJ
fbem-31077	91	26	an	an	DET
fbem-31077	91	27	ai	ai	NOUN
fbem-31077	91	28	seems	seem	VERB
fbem-31077	91	29	or	or	CCONJ
fbem-31077	91	30	acts	act	VERB
fbem-31077	91	31	human	human	ADJ
fbem-31077	91	32	like	like	ADP
fbem-31077	91	33	)	)	PUNCT
fbem-31077	91	34	,	,	PUNCT
fbem-31077	91	35	algorithmic	algorithmic	ADJ
fbem-31077	91	36	agency	agency	NOUN
fbem-31077	91	37	(	(	PUNCT
fbem-31077	91	38	araujo	araujo	NOUN
fbem-31077	91	39	et	et	PROPN
fbem-31077	91	40	al	al	PROPN
fbem-31077	91	41	.	.	PROPN
fbem-31077	91	42	,	,	PUNCT
fbem-31077	91	43	2024	2024	NUM
fbem-31077	91	44	)	)	PUNCT
fbem-31077	91	45	,	,	PUNCT
fbem-31077	91	46	and	and	CCONJ
fbem-31077	91	47	social	social	ADJ
fbem-31077	91	48	presence	presence	NOUN
fbem-31077	91	49	theory	theory	NOUN
fbem-31077	91	50	(	(	PUNCT
fbem-31077	91	51	zhang	zhang	PROPN
fbem-31077	91	52	et	et	PROPN
fbem-31077	91	53	al	al	PROPN
fbem-31077	91	54	.	.	PROPN
fbem-31077	91	55	,	,	PUNCT
fbem-31077	91	56	2024	2024	NUM
fbem-31077	91	57	)	)	PUNCT
fbem-31077	91	58	.	.	PUNCT
fbem-31077	92	1	the	the	DET
fbem-31077	92	2	characteristics	characteristic	NOUN
fbem-31077	92	3	perceived	perceive	VERB
fbem-31077	92	4	ultimately	ultimately	ADV
fbem-31077	92	5	determine	determine	VERB
fbem-31077	92	6	whether	whether	SCONJ
fbem-31077	92	7	the	the	DET
fbem-31077	92	8	consumer	consumer	NOUN
fbem-31077	92	9	views	view	NOUN
fbem-31077	92	10	ai	ai	VERB
fbem-31077	92	11	as	as	ADP
fbem-31077	92	12	an	an	DET
fbem-31077	92	13	authentic	authentic	ADJ
fbem-31077	92	14	representation	representation	NOUN
fbem-31077	92	15	of	of	ADP
fbem-31077	92	16	the	the	DET
fbem-31077	92	17	brand	brand	NOUN
fbem-31077	92	18	,	,	PUNCT
fbem-31077	92	19	or	or	CCONJ
fbem-31077	92	20	a	a	DET
fbem-31077	92	21	cold	cold	ADJ
fbem-31077	92	22	,	,	PUNCT
fbem-31077	92	23	un	un	ADJ
fbem-31077	92	24	-	-	ADJ
fbem-31077	92	25	emotional	emotional	ADJ
fbem-31077	92	26	automaton	automaton	NOUN
fbem-31077	92	27	.	.	PUNCT
fbem-31077	93	1	for	for	ADP
fbem-31077	93	2	instance	instance	NOUN
fbem-31077	93	3	,	,	PUNCT
fbem-31077	93	4	an	an	DET
fbem-31077	93	5	ai	ai	NOUN
fbem-31077	93	6	chatbot	chatbot	NOUN
fbem-31077	93	7	that	that	PRON
fbem-31077	93	8	utilizes	utilize	VERB
fbem-31077	93	9	natural	natural	ADJ
fbem-31077	93	10	language	language	NOUN
fbem-31077	93	11	,	,	PUNCT
fbem-31077	93	12	demonstrates	demonstrate	VERB
fbem-31077	93	13	empathy	empathy	NOUN
fbem-31077	93	14	,	,	PUNCT
fbem-31077	93	15	or	or	CCONJ
fbem-31077	93	16	adapts	adapt	VERB
fbem-31077	93	17	to	to	ADP
fbem-31077	93	18	consumer	consumer	NOUN
fbem-31077	93	19	tone	tone	NOUN
fbem-31077	93	20	is	be	AUX
fbem-31077	93	21	more	more	ADV
fbem-31077	93	22	likely	likely	ADJ
fbem-31077	93	23	to	to	PART
fbem-31077	93	24	be	be	AUX
fbem-31077	93	25	perceived	perceive	VERB
fbem-31077	93	26	as	as	ADP
fbem-31077	93	27	socially	socially	ADV
fbem-31077	93	28	intelligent	intelligent	ADJ
fbem-31077	93	29	and	and	CCONJ
fbem-31077	93	30	brand	brand	NOUN
fbem-31077	93	31	-	-	PUNCT
fbem-31077	93	32	authentic	authentic	ADJ
fbem-31077	93	33	.	.	PUNCT
fbem-31077	94	1	3.2	3.2	NUM
fbem-31077	94	2	.	.	PUNCT
fbem-31077	94	3	trust	trust	NOUN
fbem-31077	94	4	mechanism	mechanism	NOUN
fbem-31077	94	5	the	the	DET
fbem-31077	94	6	second	second	ADJ
fbem-31077	94	7	stage	stage	NOUN
fbem-31077	94	8	centers	center	NOUN
fbem-31077	94	9	on	on	ADP
fbem-31077	94	10	the	the	DET
fbem-31077	94	11	development	development	NOUN
fbem-31077	94	12	of	of	ADP
fbem-31077	94	13	consumer	consumer	NOUN
fbem-31077	94	14	trust	trust	NOUN
fbem-31077	94	15	,	,	PUNCT
fbem-31077	94	16	which	which	PRON
fbem-31077	94	17	acts	act	VERB
fbem-31077	94	18	as	as	ADP
fbem-31077	94	19	a	a	DET
fbem-31077	94	20	mediating	mediate	VERB
fbem-31077	94	21	mechanism	mechanism	NOUN
fbem-31077	94	22	between	between	ADP
fbem-31077	94	23	ai	ai	PRON
fbem-31077	94	24	perception	perception	NOUN
fbem-31077	94	25	and	and	CCONJ
fbem-31077	94	26	behavioral	behavioral	ADJ
fbem-31077	94	27	outcomes	outcome	NOUN
fbem-31077	94	28	.	.	PUNCT
fbem-31077	95	1	trust	trust	NOUN
fbem-31077	95	2	in	in	ADP
fbem-31077	95	3	ai	ai	NOUN
fbem-31077	95	4	involves	involve	VERB
fbem-31077	95	5	both	both	DET
fbem-31077	95	6	cognitive	cognitive	ADJ
fbem-31077	95	7	trust	trust	NOUN
fbem-31077	95	8	(	(	PUNCT
fbem-31077	95	9	e.g.	e.g.	ADV
fbem-31077	95	10	,	,	PUNCT
fbem-31077	95	11	system	system	NOUN
fbem-31077	95	12	reliability	reliability	NOUN
fbem-31077	95	13	,	,	PUNCT
fbem-31077	95	14	accuracy	accuracy	NOUN
fbem-31077	95	15	)	)	PUNCT
fbem-31077	95	16	and	and	CCONJ
fbem-31077	95	17	affective	affective	PROPN
fbem-31077	95	18	trust	trust	NOUN
fbem-31077	95	19	(	(	PUNCT
fbem-31077	95	20	e.g.	e.g.	ADV
fbem-31077	95	21	,	,	PUNCT
fbem-31077	95	22	warmth	warmth	NOUN
fbem-31077	95	23	,	,	PUNCT
fbem-31077	95	24	goodwill	goodwill	NOUN
fbem-31077	95	25	)	)	PUNCT
fbem-31077	95	26	,	,	PUNCT
fbem-31077	95	27	drawing	draw	VERB
fbem-31077	95	28	from	from	ADP
fbem-31077	95	29	the	the	DET
fbem-31077	95	30	parasocial	parasocial	ADJ
fbem-31077	95	31	interaction	interaction	NOUN
fbem-31077	95	32	theory	theory	NOUN
fbem-31077	95	33	and	and	CCONJ
fbem-31077	95	34	trust	trust	NOUN
fbem-31077	95	35	transfer	transfer	NOUN
fbem-31077	95	36	theory	theory	NOUN
fbem-31077	95	37	(	(	PUNCT
fbem-31077	95	38	sargın	sargın	PROPN
fbem-31077	95	39	,	,	PUNCT
fbem-31077	95	40	2024	2024	NUM
fbem-31077	95	41	)	)	PUNCT
fbem-31077	95	42	.	.	PUNCT
fbem-31077	96	1	when	when	SCONJ
fbem-31077	96	2	consumers	consumer	NOUN
fbem-31077	96	3	perceive	perceive	VERB
fbem-31077	96	4	ai	ai	VERB
fbem-31077	96	5	systems	system	NOUN
fbem-31077	96	6	as	as	ADV
fbem-31077	96	7	emotionally	emotionally	ADV
fbem-31077	96	8	aware	aware	ADJ
fbem-31077	96	9	and	and	CCONJ
fbem-31077	96	10	competent	competent	ADJ
fbem-31077	96	11	,	,	PUNCT
fbem-31077	96	12	they	they	PRON
fbem-31077	96	13	are	be	AUX
fbem-31077	96	14	more	more	ADV
fbem-31077	96	15	likely	likely	ADJ
fbem-31077	96	16	to	to	PART
fbem-31077	96	17	extend	extend	VERB
fbem-31077	96	18	their	their	PRON
fbem-31077	96	19	trust	trust	NOUN
fbem-31077	96	20	to	to	ADP
fbem-31077	96	21	the	the	DET
fbem-31077	96	22	brand	brand	NOUN
fbem-31077	96	23	itself	itself	PRON
fbem-31077	96	24	,	,	PUNCT
fbem-31077	96	25	reinforcing	reinforce	VERB
fbem-31077	96	26	relational	relational	ADJ
fbem-31077	96	27	depth	depth	NOUN
fbem-31077	96	28	and	and	CCONJ
fbem-31077	96	29	reducing	reduce	VERB
fbem-31077	96	30	perceived	perceive	VERB
fbem-31077	96	31	risk	risk	NOUN
fbem-31077	96	32	(	(	PUNCT
fbem-31077	96	33	lee	lee	PROPN
fbem-31077	96	34	&	&	CCONJ
fbem-31077	96	35	shin	shin	PROPN
fbem-31077	96	36	,	,	PUNCT
fbem-31077	96	37	2024	2024	NUM
fbem-31077	96	38	)	)	PUNCT
fbem-31077	96	39	.	.	PUNCT
fbem-31077	97	1	however	however	ADV
fbem-31077	97	2	,	,	PUNCT
fbem-31077	97	3	trust	trust	NOUN
fbem-31077	97	4	is	be	AUX
fbem-31077	97	5	fragile	fragile	ADJ
fbem-31077	97	6	in	in	ADP
fbem-31077	97	7	ai	ai	PRON
fbem-31077	97	8	contexts	contexts	NOUN
fbem-31077	97	9	,	,	PUNCT
fbem-31077	97	10	particularly	particularly	ADV
fbem-31077	97	11	when	when	SCONJ
fbem-31077	97	12	personalization	personalization	NOUN
fbem-31077	97	13	is	be	AUX
fbem-31077	97	14	perceived	perceive	VERB
fbem-31077	97	15	as	as	ADP
fbem-31077	97	16	intrusive	intrusive	ADJ
fbem-31077	97	17	or	or	CCONJ
fbem-31077	97	18	opaque	opaque	ADJ
fbem-31077	97	19	.	.	PUNCT
fbem-31077	98	1	the	the	DET
fbem-31077	98	2	personalization	personalization	NOUN
fbem-31077	98	3	–	–	PUNCT
fbem-31077	98	4	intrusiveness	intrusiveness	ADJ
fbem-31077	98	5	paradox	paradox	NOUN
fbem-31077	98	6	(	(	PUNCT
fbem-31077	98	7	araujo	araujo	NOUN
fbem-31077	98	8	et	et	PROPN
fbem-31077	98	9	al	al	PROPN
fbem-31077	98	10	.	.	PROPN
fbem-31077	98	11	,	,	PUNCT
fbem-31077	98	12	2024	2024	NUM
fbem-31077	98	13	)	)	PUNCT
fbem-31077	98	14	indicates	indicate	VERB
fbem-31077	98	15	that	that	SCONJ
fbem-31077	98	16	even	even	ADV
fbem-31077	98	17	well	well	ADV
fbem-31077	98	18	-	-	PUNCT
fbem-31077	98	19	designed	design	VERB
fbem-31077	98	20	ai	ai	VERB
fbem-31077	98	21	interactions	interaction	NOUN
fbem-31077	98	22	can	can	AUX
fbem-31077	98	23	erode	erode	VERB
fbem-31077	98	24	trust	trust	NOUN
fbem-31077	98	25	if	if	SCONJ
fbem-31077	98	26	they	they	PRON
fbem-31077	98	27	violate	violate	VERB
fbem-31077	98	28	consumers	consumer	NOUN
fbem-31077	98	29	’	'	PUNCT
fbem-31077	98	30	sense	sense	NOUN
fbem-31077	98	31	of	of	ADP
fbem-31077	98	32	control	control	NOUN
fbem-31077	98	33	or	or	CCONJ
fbem-31077	98	34	privacy	privacy	NOUN
fbem-31077	98	35	.	.	PUNCT
fbem-31077	99	1	therefore	therefore	ADV
fbem-31077	99	2	,	,	PUNCT
fbem-31077	99	3	for	for	SCONJ
fbem-31077	99	4	trust	trust	NOUN
fbem-31077	99	5	to	to	PART
fbem-31077	99	6	be	be	AUX
fbem-31077	99	7	sustained	sustain	VERB
fbem-31077	99	8	in	in	ADP
fbem-31077	99	9	ai	ai	ADJ
fbem-31077	99	10	-	-	PUNCT
fbem-31077	99	11	driven	drive	VERB
fbem-31077	99	12	branding	branding	NOUN
fbem-31077	99	13	efforts	effort	NOUN
fbem-31077	99	14	,	,	PUNCT
fbem-31077	99	15	consumers	consumer	NOUN
fbem-31077	99	16	need	need	VERB
fbem-31077	99	17	to	to	PART
fbem-31077	99	18	feel	feel	VERB
fbem-31077	99	19	that	that	SCONJ
fbem-31077	99	20	the	the	DET
fbem-31077	99	21	system	system	NOUN
fbem-31077	99	22	operates	operate	VERB
fbem-31077	99	23	with	with	ADP
fbem-31077	99	24	transparency	transparency	NOUN
fbem-31077	99	25	and	and	CCONJ
fbem-31077	99	26	fairness	fairness	NOUN
fbem-31077	99	27	.	.	PUNCT
fbem-31077	100	1	3.3	3.3	NUM
fbem-31077	100	2	.	.	PUNCT
fbem-31077	101	1	behavioral	behavioral	ADJ
fbem-31077	101	2	outcomes	outcome	NOUN
fbem-31077	101	3	the	the	DET
fbem-31077	101	4	final	final	ADJ
fbem-31077	101	5	stage	stage	NOUN
fbem-31077	101	6	encompasses	encompass	VERB
fbem-31077	101	7	key	key	ADJ
fbem-31077	101	8	consumer	consumer	NOUN
fbem-31077	101	9	behavioral	behavioral	ADJ
fbem-31077	101	10	responses	response	NOUN
fbem-31077	101	11	,	,	PUNCT
fbem-31077	101	12	including	include	VERB
fbem-31077	101	13	engagement	engagement	NOUN
fbem-31077	101	14	,	,	PUNCT
fbem-31077	101	15	loyalty	loyalty	NOUN
fbem-31077	101	16	,	,	PUNCT
fbem-31077	101	17	willingness	willingness	NOUN
fbem-31077	101	18	to	to	PART
fbem-31077	101	19	cocreate	cocreate	VERB
fbem-31077	101	20	,	,	PUNCT
fbem-31077	101	21	and	and	CCONJ
fbem-31077	101	22	word	word	NOUN
fbem-31077	101	23	-	-	PUNCT
fbem-31077	101	24	of	of	ADP
fbem-31077	101	25	-	-	PUNCT
fbem-31077	101	26	mouth	mouth	NOUN
fbem-31077	101	27	intentions	intention	NOUN
fbem-31077	101	28	.	.	PUNCT
fbem-31077	102	1	they	they	PRON
fbem-31077	102	2	are	be	AUX
fbem-31077	102	3	a	a	DET
fbem-31077	102	4	result	result	NOUN
fbem-31077	102	5	of	of	ADP
fbem-31077	102	6	cumulative	cumulative	ADJ
fbem-31077	102	7	assessments	assessment	NOUN
fbem-31077	102	8	during	during	ADP
fbem-31077	102	9	both	both	CCONJ
fbem-31077	102	10	trust	trust	NOUN
fbem-31077	102	11	and	and	CCONJ
fbem-31077	102	12	perception	perception	NOUN
fbem-31077	102	13	stages	stage	NOUN
fbem-31077	102	14	.	.	PUNCT
fbem-31077	103	1	importantly	importantly	ADV
fbem-31077	103	2	,	,	PUNCT
fbem-31077	103	3	trust	trust	NOUN
fbem-31077	103	4	establishment	establishment	NOUN
fbem-31077	103	5	has	have	VERB
fbem-31077	103	6	tangible	tangible	ADJ
fbem-31077	103	7	results	result	NOUN
fbem-31077	103	8	(	(	PUNCT
fbem-31077	103	9	zhang	zhang	X
fbem-31077	103	10	et	et	PROPN
fbem-31077	103	11	al	al	PROPN
fbem-31077	103	12	.	.	PROPN
fbem-31077	103	13	,	,	PUNCT
fbem-31077	103	14	2024	2024	NUM
fbem-31077	103	15	)	)	PUNCT
fbem-31077	103	16	.	.	PUNCT
fbem-31077	104	1	specifically	specifically	ADV
fbem-31077	104	2	,	,	PUNCT
fbem-31077	104	3	they	they	PRON
fbem-31077	104	4	report	report	VERB
fbem-31077	104	5	that	that	SCONJ
fbem-31077	104	6	if	if	SCONJ
fbem-31077	104	7	trust	trust	NOUN
fbem-31077	104	8	is	be	AUX
fbem-31077	104	9	high	high	ADJ
fbem-31077	104	10	,	,	PUNCT
fbem-31077	104	11	consumers	consumer	NOUN
fbem-31077	104	12	are	be	AUX
fbem-31077	104	13	significantly	significantly	ADV
fbem-31077	104	14	more	more	ADV
fbem-31077	104	15	likely	likely	ADJ
fbem-31077	104	16	to	to	PART
fbem-31077	104	17	interact	interact	VERB
fbem-31077	104	18	intensely	intensely	ADV
fbem-31077	104	19	with	with	ADP
fbem-31077	104	20	ai	ai	ADJ
fbem-31077	104	21	systems	system	NOUN
fbem-31077	104	22	.	.	PUNCT
fbem-31077	105	1	also	also	ADV
fbem-31077	105	2	,	,	PUNCT
fbem-31077	105	3	it	it	PRON
fbem-31077	105	4	leads	lead	VERB
fbem-31077	105	5	to	to	ADP
fbem-31077	105	6	emotional	emotional	ADJ
fbem-31077	105	7	relationships	relationship	NOUN
fbem-31077	105	8	with	with	ADP
fbem-31077	105	9	the	the	DET
fbem-31077	105	10	brand	brand	NOUN
fbem-31077	105	11	and	and	CCONJ
fbem-31077	105	12	establishes	establish	VERB
fbem-31077	105	13	long	long	ADJ
fbem-31077	105	14	-	-	PUNCT
fbem-31077	105	15	term	term	NOUN
fbem-31077	105	16	loyalty	loyalty	NOUN
fbem-31077	105	17	.	.	PUNCT
fbem-31077	106	1	all	all	PRON
fbem-31077	106	2	of	of	ADP
fbem-31077	106	3	this	this	PRON
fbem-31077	106	4	comes	come	VERB
fbem-31077	106	5	out	out	ADP
fbem-31077	106	6	best	well	ADV
fbem-31077	106	7	in	in	ADP
fbem-31077	106	8	interactions	interaction	NOUN
fbem-31077	106	9	with	with	ADP
fbem-31077	106	10	virtual	virtual	ADJ
fbem-31077	106	11	agents	agent	NOUN
fbem-31077	106	12	.	.	PUNCT
fbem-31077	107	1	for	for	ADP
fbem-31077	107	2	instance	instance	NOUN
fbem-31077	107	3	,	,	PUNCT
fbem-31077	107	4	emotionally	emotionally	ADV
fbem-31077	107	5	fulfilling	fulfil	VERB
fbem-31077	107	6	interactions	interaction	NOUN
fbem-31077	107	7	in	in	ADP
fbem-31077	107	8	this	this	DET
fbem-31077	107	9	regard	regard	NOUN
fbem-31077	107	10	can	can	AUX
fbem-31077	107	11	enhance	enhance	VERB
fbem-31077	107	12	repeat	repeat	NOUN
fbem-31077	107	13	use	use	NOUN
fbem-31077	107	14	intentions	intention	NOUN
fbem-31077	107	15	and	and	CCONJ
fbem-31077	107	16	induce	induce	VERB
fbem-31077	107	17	favorable	favorable	ADJ
fbem-31077	107	18	brand	brand	NOUN
fbem-31077	107	19	advocacy	advocacy	NOUN
fbem-31077	107	20	among	among	ADP
fbem-31077	107	21	digital	digital	ADJ
fbem-31077	107	22	-	-	PUNCT
fbem-31077	107	23	native	native	ADJ
fbem-31077	107	24	consumers	consumer	NOUN
fbem-31077	107	25	.	.	PUNCT
fbem-31077	108	1	3.4	3.4	NUM
fbem-31077	108	2	.	.	PUNCT
fbem-31077	108	3	conceptual	conceptual	ADJ
fbem-31077	108	4	model	model	NOUN
fbem-31077	108	5	overview	overview	NOUN
fbem-31077	108	6	figure	figure	NOUN
fbem-31077	108	7	1	1	NUM
fbem-31077	108	8	.	.	PUNCT
fbem-31077	108	9	conceptual	conceptual	ADJ
fbem-31077	108	10	framework	framework	NOUN
fbem-31077	108	11	of	of	ADP
fbem-31077	108	12	ai	ai	ADJ
fbem-31077	108	13	-	-	PUNCT
fbem-31077	108	14	driven	drive	VERB
fbem-31077	108	15	consumer	consumer	NOUN
fbem-31077	108	16	behavior	behavior	NOUN
fbem-31077	108	17	4	4	NUM
fbem-31077	108	18	.	.	PUNCT
fbem-31077	108	19	conceptual	conceptual	ADJ
fbem-31077	108	20	propositions	proposition	NOUN
fbem-31077	108	21	proposition	proposition	VERB
fbem-31077	108	22	1	1	NUM
fbem-31077	108	23	:	:	PUNCT
fbem-31077	108	24	perceived	perceive	VERB
fbem-31077	108	25	authenticity	authenticity	NOUN
fbem-31077	108	26	,	,	PUNCT
fbem-31077	108	27	intelligence	intelligence	NOUN
fbem-31077	108	28	,	,	PUNCT
fbem-31077	108	29	and	and	CCONJ
fbem-31077	108	30	socio	socio	NOUN
fbem-31077	108	31	-	-	PUNCT
fbem-31077	108	32	emotional	emotional	ADJ
fbem-31077	108	33	cues	cue	NOUN
fbem-31077	108	34	in	in	ADP
fbem-31077	108	35	ai	ai	ADJ
fbem-31077	108	36	-	-	PUNCT
fbem-31077	108	37	driven	drive	VERB
fbem-31077	108	38	brand	brand	NOUN
fbem-31077	108	39	interactions	interaction	NOUN
fbem-31077	108	40	positively	positively	ADV
fbem-31077	108	41	influence	influence	VERB
fbem-31077	108	42	consumer	consumer	NOUN
fbem-31077	108	43	trust	trust	NOUN
fbem-31077	108	44	.	.	PUNCT
fbem-31077	109	1	when	when	SCONJ
fbem-31077	109	2	consumers	consumer	NOUN
fbem-31077	109	3	engage	engage	VERB
fbem-31077	109	4	with	with	ADP
fbem-31077	109	5	brand	brand	NOUN
fbem-31077	109	6	ai	ai	VERB
fbem-31077	109	7	,	,	PUNCT
fbem-31077	109	8	their	their	PRON
fbem-31077	109	9	evaluations	evaluation	NOUN
fbem-31077	109	10	extend	extend	VERB
fbem-31077	109	11	well	well	ADV
fbem-31077	109	12	beyond	beyond	ADP
fbem-31077	109	13	mere	mere	ADJ
fbem-31077	109	14	functionality	functionality	NOUN
fbem-31077	109	15	,	,	PUNCT
fbem-31077	109	16	keenly	keenly	ADV
fbem-31077	109	17	capturing	capture	VERB
fbem-31077	109	18	the	the	DET
fbem-31077	109	19	symbolic	symbolic	ADJ
fbem-31077	109	20	meaning	meaning	NOUN
fbem-31077	109	21	and	and	CCONJ
fbem-31077	109	22	social	social	ADJ
fbem-31077	109	23	clues	clue	NOUN
fbem-31077	109	24	embodied	embody	VERB
fbem-31077	109	25	by	by	ADP
fbem-31077	109	26	ai	ai	PROPN
fbem-31077	109	27	.	.	PUNCT
fbem-31077	110	1	the	the	DET
fbem-31077	110	2	perceived	perceive	VERB
fbem-31077	110	3	authenticity	authenticity	NOUN
fbem-31077	110	4	of	of	ADP
fbem-31077	110	5	ai	ai	VERB
fbem-31077	110	6	whether	whether	SCONJ
fbem-31077	110	7	its	its	PRON
fbem-31077	110	8	interactions	interaction	NOUN
fbem-31077	110	9	are	be	AUX
fbem-31077	110	10	consistent	consistent	ADJ
fbem-31077	110	11	with	with	ADP
fbem-31077	110	12	the	the	DET
fbem-31077	110	13	brand	brand	NOUN
fbem-31077	110	14	image	image	NOUN
fbem-31077	110	15	and	and	CCONJ
fbem-31077	110	16	give	give	VERB
fbem-31077	110	17	people	people	NOUN
fbem-31077	110	18	a	a	DET
fbem-31077	110	19	sense	sense	NOUN
fbem-31077	110	20	of	of	ADP
fbem-31077	110	21	authenticity	authenticity	NOUN
fbem-31077	110	22	is	be	AUX
fbem-31077	110	23	crucial	crucial	ADJ
fbem-31077	110	24	for	for	ADP
fbem-31077	110	25	brand	brand	NOUN
fbem-31077	110	26	credibility	credibility	NOUN
fbem-31077	110	27	(	(	PUNCT
fbem-31077	110	28	chae	chae	PROPN
fbem-31077	110	29	&	&	CCONJ
fbem-31077	110	30	lee	lee	PROPN
fbem-31077	110	31	,	,	PUNCT
fbem-31077	110	32	2024	2024	NUM
fbem-31077	110	33	)	)	PUNCT
fbem-31077	110	34	.	.	PUNCT
fbem-31077	111	1	meanwhile	meanwhile	ADV
fbem-31077	111	2	,	,	PUNCT
fbem-31077	111	3	the	the	DET
fbem-31077	111	4	perceptual	perceptual	ADJ
fbem-31077	111	5	intelligence	intelligence	NOUN
fbem-31077	111	6	and	and	CCONJ
fbem-31077	111	7	social	social	ADJ
fbem-31077	111	8	emotional	emotional	ADJ
fbem-31077	111	9	responsiveness	responsiveness	NOUN
fbem-31077	111	10	of	of	ADP
fbem-31077	111	11	ai	ai	INTJ
fbem-31077	111	12	reflect	reflect	VERB
fbem-31077	111	13	brand	brand	NOUN
fbem-31077	111	14	competence	competence	NOUN
fbem-31077	111	15	and	and	CCONJ
fbem-31077	111	16	relationship	relationship	NOUN
fbem-31077	111	17	adaptability	adaptability	NOUN
fbem-31077	111	18	(	(	PUNCT
fbem-31077	111	19	zhang	zhang	PROPN
fbem-31077	111	20	et	et	PROPN
fbem-31077	111	21	al	al	PROPN
fbem-31077	111	22	.	.	PROPN
fbem-31077	111	23	,	,	PUNCT
fbem-31077	111	24	2024	2024	NUM
fbem-31077	111	25	)	)	PUNCT
fbem-31077	111	26	,	,	PUNCT
fbem-31077	111	27	jointly	jointly	ADV
fbem-31077	111	28	shaping	shape	VERB
fbem-31077	111	29	consumers	consumer	NOUN
fbem-31077	111	30	'	'	PART
fbem-31077	111	31	cognitive	cognitive	ADJ
fbem-31077	111	32	and	and	CCONJ
fbem-31077	111	33	emotional	emotional	ADJ
fbem-31077	111	34	trust	trust	NOUN
fbem-31077	111	35	,	,	PUNCT
fbem-31077	111	36	which	which	PRON
fbem-31077	111	37	often	often	ADV
fbem-31077	111	38	extends	extend	VERB
fbem-31077	111	39	from	from	ADP
fbem-31077	111	40	ai	ai	NOUN
fbem-31077	111	41	to	to	ADP
fbem-31077	111	42	the	the	DET
fbem-31077	111	43	entire	entire	ADJ
fbem-31077	111	44	brand	brand	NOUN
fbem-31077	111	45	.	.	PUNCT
fbem-31077	112	1	proposition	proposition	NOUN
fbem-31077	112	2	2	2	NUM
fbem-31077	112	3	:	:	PUNCT
fbem-31077	112	4	consumer	consumer	NOUN
fbem-31077	112	5	trust	trust	NOUN
fbem-31077	112	6	in	in	ADP
fbem-31077	112	7	ai	ai	PROPN
fbem-31077	112	8	mediates	mediate	NOUN
fbem-31077	112	9	the	the	DET
fbem-31077	112	10	relationship	relationship	NOUN
fbem-31077	112	11	between	between	ADP
fbem-31077	112	12	ai	ai	PRON
fbem-31077	112	13	perception	perception	NOUN
fbem-31077	112	14	and	and	CCONJ
fbem-31077	112	15	behavioral	behavioral	ADJ
fbem-31077	112	16	outcomes	outcome	NOUN
fbem-31077	112	17	.	.	PUNCT
fbem-31077	113	1	trust	trust	NOUN
fbem-31077	113	2	,	,	PUNCT
fbem-31077	113	3	as	as	ADP
fbem-31077	113	4	a	a	DET
fbem-31077	113	5	vital	vital	ADJ
fbem-31077	113	6	relationship	relationship	NOUN
fbem-31077	113	7	bond	bond	NOUN
fbem-31077	113	8	,	,	PUNCT
fbem-31077	113	9	transforms	transform	VERB
fbem-31077	113	10	consumers	consumer	NOUN
fbem-31077	113	11	'	'	PART
fbem-31077	113	12	initial	initial	ADJ
fbem-31077	113	13	perception	perception	NOUN
fbem-31077	113	14	of	of	ADP
fbem-31077	113	15	ai	ai	VERB
fbem-31077	113	16	into	into	ADP
fbem-31077	113	17	subsequent	subsequent	ADJ
fbem-31077	113	18	behaviors	behavior	NOUN
fbem-31077	113	19	such	such	ADJ
fbem-31077	113	20	as	as	ADP
fbem-31077	113	21	brand	brand	NOUN
fbem-31077	113	22	engagement	engagement	NOUN
fbem-31077	113	23	,	,	PUNCT
fbem-31077	113	24	loyalty	loyalty	NOUN
fbem-31077	113	25	,	,	PUNCT
fbem-31077	113	26	and	and	CCONJ
fbem-31077	113	27	affective	affective	ADJ
fbem-31077	113	28	connection	connection	NOUN
fbem-31077	113	29	(	(	PUNCT
fbem-31077	113	30	araujo	araujo	NOUN
fbem-31077	113	31	et	et	PROPN
fbem-31077	113	32	al	al	PROPN
fbem-31077	113	33	.	.	PROPN
fbem-31077	113	34	,	,	PUNCT
fbem-31077	113	35	2024	2024	NUM
fbem-31077	113	36	)	)	PUNCT
fbem-31077	113	37	.	.	PUNCT
fbem-31077	114	1	its	its	PRON
fbem-31077	114	2	central	central	ADJ
fbem-31077	114	3	intermediary	intermediary	ADJ
fbem-31077	114	4	role	role	NOUN
fbem-31077	114	5	not	not	PART
fbem-31077	114	6	only	only	ADV
fbem-31077	114	7	echoes	echo	VERB
fbem-31077	114	8	the	the	DET
fbem-31077	114	9	theory	theory	NOUN
fbem-31077	114	10	of	of	ADP
fbem-31077	114	11	trust	trust	NOUN
fbem-31077	114	12	transfer	transfer	NOUN
fbem-31077	114	13	,	,	PUNCT
fbem-31077	114	14	but	but	CCONJ
fbem-31077	114	15	also	also	ADV
fbem-31077	114	16	highlights	highlight	VERB
fbem-31077	114	17	the	the	DET
fbem-31077	114	18	fundamental	fundamental	ADJ
fbem-31077	114	19	position	position	NOUN
fbem-31077	114	20	of	of	ADP
fbem-31077	114	21	relational	relational	ADJ
fbem-31077	114	22	mechanisms	mechanism	NOUN
fbem-31077	114	23	in	in	ADP
fbem-31077	114	24	ai	ai	ADJ
fbem-31077	114	25	-	-	PUNCT
fbem-31077	114	26	driven	drive	VERB
fbem-31077	114	27	brand	brand	NOUN
fbem-31077	114	28	experience	experience	NOUN
fbem-31077	114	29	(	(	PUNCT
fbem-31077	114	30	sargın	sargın	PROPN
fbem-31077	114	31	,	,	PUNCT
fbem-31077	114	32	2024	2024	NUM
fbem-31077	114	33	)	)	PUNCT
fbem-31077	114	34	.	.	PUNCT
fbem-31077	115	1	proposition	proposition	NOUN
fbem-31077	115	2	3	3	NUM
fbem-31077	115	3	:	:	PUNCT
fbem-31077	115	4	ai	ai	AUX
fbem-31077	115	5	-	-	PUNCT
fbem-31077	115	6	driven	drive	VERB
fbem-31077	115	7	personalization	personalization	NOUN
fbem-31077	115	8	positively	positively	ADV
fbem-31077	115	9	influences	influence	VERB
fbem-31077	115	10	engagement	engagement	NOUN
fbem-31077	115	11	and	and	CCONJ
fbem-31077	115	12	loyalty	loyalty	NOUN
fbem-31077	115	13	,	,	PUNCT
fbem-31077	115	14	conditional	conditional	ADJ
fbem-31077	115	15	on	on	ADP
fbem-31077	115	16	perceived	perceive	VERB
fbem-31077	115	17	transparency	transparency	NOUN
fbem-31077	115	18	and	and	CCONJ
fbem-31077	115	19	control	control	NOUN
fbem-31077	115	20	.	.	PUNCT
fbem-31077	116	1	ai	ai	VERB
fbem-31077	116	2	-	-	PUNCT
fbem-31077	116	3	driven	drive	VERB
fbem-31077	116	4	personalization	personalization	NOUN
fbem-31077	116	5	is	be	AUX
fbem-31077	116	6	often	often	ADV
fbem-31077	116	7	viewed	view	VERB
fbem-31077	116	8	as	as	ADP
fbem-31077	116	9	a	a	DET
fbem-31077	116	10	significant	significant	ADJ
fbem-31077	116	11	advantage	advantage	NOUN
fbem-31077	116	12	,	,	PUNCT
fbem-31077	116	13	but	but	CCONJ
fbem-31077	116	14	its	its	PRON
fbem-31077	116	15	success	success	NOUN
fbem-31077	116	16	depends	depend	VERB
fbem-31077	116	17	crucially	crucially	ADV
fbem-31077	116	18	on	on	ADP
fbem-31077	116	19	user	user	NOUN
fbem-31077	116	20	perception	perception	NOUN
fbem-31077	116	21	.	.	PUNCT
fbem-31077	117	1	excessive	excessive	ADJ
fbem-31077	117	2	personalization	personalization	NOUN
fbem-31077	117	3	,	,	PUNCT
fbem-31077	117	4	especially	especially	ADV
fbem-31077	117	5	when	when	SCONJ
fbem-31077	117	6	users	user	NOUN
fbem-31077	117	7	feel	feel	VERB
fbem-31077	117	8	a	a	DET
fbem-31077	117	9	lack	lack	NOUN
fbem-31077	117	10	of	of	ADP
fbem-31077	117	11	data	datum	NOUN
fbem-31077	117	12	control	control	NOUN
fbem-31077	117	13	,	,	PUNCT
fbem-31077	117	14	can	can	AUX
fbem-31077	117	15	lead	lead	VERB
fbem-31077	117	16	to	to	ADP
fbem-31077	117	17	negative	negative	ADJ
fbem-31077	117	18	experiences	experience	NOUN
fbem-31077	117	19	such	such	ADJ
fbem-31077	117	20	as	as	ADP
fbem-31077	117	21	monitoring	monitoring	NOUN
fbem-31077	117	22	or	or	CCONJ
fbem-31077	117	23	manipulation	manipulation	NOUN
fbem-31077	117	24	(	(	PUNCT
fbem-31077	117	25	araujo	araujo	NOUN
fbem-31077	117	26	et	et	PROPN
fbem-31077	117	27	al	al	PROPN
fbem-31077	117	28	.	.	PROPN
fbem-31077	117	29	,	,	PUNCT
fbem-31077	117	30	2024	2024	NUM
fbem-31077	117	31	)	)	PUNCT
fbem-31077	117	32	.	.	PUNCT
fbem-31077	118	1	therefore	therefore	ADV
fbem-31077	118	2	,	,	PUNCT
fbem-31077	118	3	for	for	ADP
fbem-31077	118	4	ai	ai	PROPN
fbem-31077	118	5	personalization	personalization	NOUN
fbem-31077	118	6	to	to	PART
fbem-31077	118	7	foster	foster	VERB
fbem-31077	118	8	genuine	genuine	ADJ
fbem-31077	118	9	user	user	NOUN
fbem-31077	118	10	engagement	engagement	NOUN
fbem-31077	118	11	and	and	CCONJ
fbem-31077	118	12	lasting	last	VERB
fbem-31077	118	13	loyalty	loyalty	NOUN
fbem-31077	118	14	,	,	PUNCT
fbem-31077	118	15	it	it	PRON
fbem-31077	118	16	is	be	AUX
fbem-31077	118	17	necessary	necessary	ADJ
fbem-31077	118	18	to	to	PART
fbem-31077	118	19	ensure	ensure	VERB
fbem-31077	118	20	that	that	SCONJ
fbem-31077	118	21	users	user	NOUN
fbem-31077	118	22	can	can	AUX
fbem-31077	118	23	feel	feel	VERB
fbem-31077	118	24	both	both	DET
fbem-31077	118	25	clear	clear	ADJ
fbem-31077	118	26	algorithm	algorithm	NOUN
fbem-31077	118	27	operations	operation	NOUN
fbem-31077	118	28	and	and	CCONJ
fbem-31077	118	29	their	their	PRON
fbem-31077	118	30	subjective	subjective	ADJ
fbem-31077	118	31	initiative	initiative	NOUN
fbem-31077	118	32	during	during	ADP
fbem-31077	118	33	the	the	DET
fbem-31077	118	34	interaction	interaction	NOUN
fbem-31077	118	35	process	process	NOUN
fbem-31077	118	36	.	.	PUNCT
fbem-31077	119	1	proposition	proposition	NOUN
fbem-31077	119	2	4	4	NUM
fbem-31077	119	3	:	:	PUNCT
fbem-31077	119	4	digital	digital	ADJ
fbem-31077	119	5	literacy	literacy	NOUN
fbem-31077	119	6	strengthens	strengthen	VERB
fbem-31077	119	7	the	the	DET
fbem-31077	119	8	positive	positive	ADJ
fbem-31077	119	9	relationship	relationship	NOUN
fbem-31077	119	10	between	between	ADP
fbem-31077	119	11	ai	ai	PRON
fbem-31077	119	12	perception	perception	NOUN
fbem-31077	119	13	and	and	CCONJ
fbem-31077	119	14	consumer	consumer	NOUN
fbem-31077	119	15	trust	trust	NOUN
fbem-31077	119	16	.	.	PUNCT
fbem-31077	120	1	digital	digital	ADJ
fbem-31077	120	2	literacy	literacy	NOUN
fbem-31077	120	3	has	have	VERB
fbem-31077	120	4	a	a	DET
fbem-31077	120	5	pivotal	pivotal	ADJ
fbem-31077	120	6	influence	influence	NOUN
fbem-31077	120	7	on	on	ADP
fbem-31077	120	8	consumers	consumer	NOUN
fbem-31077	120	9	'	'	PART
fbem-31077	120	10	perception	perception	NOUN
fbem-31077	120	11	and	and	CCONJ
fbem-31077	120	12	trust	trust	NOUN
fbem-31077	120	13	in	in	ADP
fbem-31077	120	14	ai	ai	NOUN
fbem-31077	120	15	:	:	PUNCT
fbem-31077	120	16	a	a	DET
fbem-31077	120	17	tech	tech	NOUN
fbem-31077	120	18	savvy	savvy	ADJ
fbem-31077	120	19	individual	individual	NOUN
fbem-31077	120	20	generally	generally	ADV
fbem-31077	120	21	supplies	supply	VERB
fbem-31077	120	22	much	much	ADV
fbem-31077	120	23	more	more	ADV
fbem-31077	120	24	agreeable	agreeable	ADJ
fbem-31077	120	25	explanations	explanation	NOUN
fbem-31077	120	26	of	of	ADP
fbem-31077	120	27	ai	ai	ADJ
fbem-31077	120	28	behavior	behavior	NOUN
fbem-31077	120	29	and	and	CCONJ
fbem-31077	120	30	thus	thus	ADV
fbem-31077	120	31	trusts	trust	NOUN
fbem-31077	120	32	,	,	PUNCT
fbem-31077	120	33	and	and	CCONJ
fbem-31077	120	34	individuals	individual	NOUN
fbem-31077	120	35	with	with	ADP
fbem-31077	120	36	digital	digital	ADJ
fbem-31077	120	37	skills	skill	NOUN
fbem-31077	120	38	,	,	PUNCT
fbem-31077	120	39	as	as	SCONJ
fbem-31077	120	40	smith	smith	PROPN
fbem-31077	120	41	(	(	PUNCT
fbem-31077	120	42	2024	2024	NUM
fbem-31077	120	43	)	)	PUNCT
fbem-31077	120	44	articulated	articulate	VERB
fbem-31077	120	45	,	,	PUNCT
fbem-31077	120	46	can	can	AUX
fbem-31077	120	47	be	be	AUX
fbem-31077	120	48	readily	readily	ADV
fbem-31077	120	49	confused	confused	ADJ
fbem-31077	120	50	or	or	CCONJ
fbem-31077	120	51	distrustful	distrustful	ADJ
fbem-31077	120	52	of	of	ADP
fbem-31077	120	53	ai	ai	NOUN
fbem-31077	120	54	.	.	PROPN
fbem-31077	120	55	61	61	NUM
fbem-31077	120	56	proposition	proposition	NOUN
fbem-31077	120	57	5	5	NUM
fbem-31077	120	58	:	:	PUNCT
fbem-31077	120	59	ai	ai	AUX
fbem-31077	120	60	labeling	labeling	NOUN
fbem-31077	120	61	(	(	PUNCT
fbem-31077	120	62	e.g.	e.g.	ADV
fbem-31077	120	63	,	,	PUNCT
fbem-31077	120	64	“	"	PUNCT
fbem-31077	120	65	ai	ai	AUX
fbem-31077	120	66	-	-	PUNCT
fbem-31077	120	67	powered	power	VERB
fbem-31077	120	68	”	"	PUNCT
fbem-31077	120	69	vs.	vs.	ADP
fbem-31077	120	70	“	"	PUNCT
fbem-31077	120	71	smart	smart	ADJ
fbem-31077	120	72	assistant	assistant	NOUN
fbem-31077	120	73	”	"	PUNCT
fbem-31077	120	74	)	)	PUNCT
fbem-31077	120	75	influences	influence	VERB
fbem-31077	120	76	the	the	DET
fbem-31077	120	77	effectiveness	effectiveness	NOUN
fbem-31077	120	78	of	of	ADP
fbem-31077	120	79	ai	ai	NOUN
fbem-31077	120	80	on	on	ADP
fbem-31077	120	81	behavioral	behavioral	ADJ
fbem-31077	120	82	outcomes	outcome	NOUN
fbem-31077	120	83	via	via	ADP
fbem-31077	120	84	perceived	perceive	VERB
fbem-31077	120	85	agency	agency	NOUN
fbem-31077	120	86	.	.	PUNCT
fbem-31077	121	1	ai	ai	VERB
fbem-31077	121	2	labels	label	NOUN
fbem-31077	121	3	can	can	AUX
fbem-31077	121	4	have	have	VERB
fbem-31077	121	5	strong	strong	ADJ
fbem-31077	121	6	effects	effect	NOUN
fbem-31077	121	7	on	on	ADP
fbem-31077	121	8	audiences	audience	NOUN
fbem-31077	121	9	'	'	PART
fbem-31077	121	10	perceptions	perception	NOUN
fbem-31077	121	11	of	of	ADP
fbem-31077	121	12	institutions	institution	NOUN
fbem-31077	121	13	implicated	implicate	VERB
fbem-31077	121	14	in	in	ADP
fbem-31077	121	15	ai	ai	PROPN
fbem-31077	121	16	systems	system	NOUN
fbem-31077	121	17	and	and	CCONJ
fbem-31077	121	18	therefore	therefore	ADV
fbem-31077	121	19	how	how	SCONJ
fbem-31077	121	20	they	they	PRON
fbem-31077	121	21	interpret	interpret	VERB
fbem-31077	121	22	or	or	CCONJ
fbem-31077	121	23	expect	expect	VERB
fbem-31077	121	24	them	they	PRON
fbem-31077	121	25	.	.	PUNCT
fbem-31077	122	1	for	for	ADP
fbem-31077	122	2	example	example	NOUN
fbem-31077	122	3	,	,	PUNCT
fbem-31077	122	4	labels	label	NOUN
fbem-31077	122	5	with	with	ADP
fbem-31077	122	6	more	more	ADJ
fbem-31077	122	7	anthropomorphic	anthropomorphic	ADJ
fbem-31077	122	8	traits	trait	NOUN
fbem-31077	122	9	or	or	CCONJ
fbem-31077	122	10	agency	agency	NOUN
fbem-31077	122	11	,	,	PUNCT
fbem-31077	122	12	can	can	AUX
fbem-31077	122	13	elicit	elicit	VERB
fbem-31077	122	14	increased	increase	VERB
fbem-31077	122	15	emotional	emotional	ADJ
fbem-31077	122	16	response	response	NOUN
fbem-31077	122	17	,	,	PUNCT
fbem-31077	122	18	potentially	potentially	ADV
fbem-31077	122	19	eliciting	elicit	VERB
fbem-31077	122	20	psychological	psychological	ADJ
fbem-31077	122	21	resistance	resistance	NOUN
fbem-31077	122	22	if	if	SCONJ
fbem-31077	122	23	the	the	DET
fbem-31077	122	24	users	user	NOUN
fbem-31077	122	25	'	'	PART
fbem-31077	122	26	agency	agency	NOUN
fbem-31077	122	27	is	be	AUX
fbem-31077	122	28	perceived	perceive	VERB
fbem-31077	122	29	to	to	PART
fbem-31077	122	30	be	be	AUX
fbem-31077	122	31	reduced	reduce	VERB
fbem-31077	122	32	as	as	SCONJ
fbem-31077	122	33	discussed	discuss	VERB
fbem-31077	122	34	in	in	ADP
fbem-31077	122	35	prior	prior	ADJ
fbem-31077	122	36	research	research	NOUN
fbem-31077	122	37	(	(	PUNCT
fbem-31077	122	38	chae	chae	PROPN
fbem-31077	122	39	&	&	CCONJ
fbem-31077	122	40	lee	lee	PROPN
fbem-31077	122	41	,	,	PUNCT
fbem-31077	122	42	2024	2024	NUM
fbem-31077	122	43	)	)	PUNCT
fbem-31077	122	44	.	.	PUNCT
fbem-31077	123	1	table	table	NOUN
fbem-31077	123	2	1	1	NUM
fbem-31077	123	3	.	.	PUNCT
fbem-31077	123	4	variable	variable	ADJ
fbem-31077	123	5	relationships	relationship	NOUN
fbem-31077	123	6	and	and	CCONJ
fbem-31077	123	7	theoretical	theoretical	ADJ
fbem-31077	123	8	basis	basis	NOUN
fbem-31077	123	9	proposition	proposition	NOUN
fbem-31077	123	10	relationship	relationship	NOUN
fbem-31077	123	11	focal	focal	ADJ
fbem-31077	123	12	variables	variable	NOUN
fbem-31077	123	13	moderators	moderator	NOUN
fbem-31077	123	14	(	(	PUNCT
fbem-31077	123	15	if	if	SCONJ
fbem-31077	123	16	any	any	PRON
fbem-31077	123	17	)	)	PUNCT
fbem-31077	123	18	theoretical	theoretical	ADJ
fbem-31077	123	19	basis	basis	NOUN
fbem-31077	123	20	p1	p1	NOUN
fbem-31077	123	21	direct	direct	ADJ
fbem-31077	123	22	ai	ai	VERB
fbem-31077	123	23	perception	perception	NOUN
fbem-31077	123	24	→	→	SYM
fbem-31077	123	25	trust	trust	NOUN
fbem-31077	123	26	—	—	PUNCT
fbem-31077	123	27	perceived	perceive	VERB
fbem-31077	123	28	authenticity	authenticity	NOUN
fbem-31077	123	29	,	,	PUNCT
fbem-31077	123	30	emotional	emotional	ADJ
fbem-31077	123	31	cues	cue	NOUN
fbem-31077	123	32	(	(	PUNCT
fbem-31077	123	33	chae	chae	PROPN
fbem-31077	123	34	&	&	CCONJ
fbem-31077	123	35	lee	lee	PROPN
fbem-31077	123	36	,	,	PUNCT
fbem-31077	123	37	2024	2024	NUM
fbem-31077	123	38	;	;	PUNCT
fbem-31077	123	39	zhang	zhang	PROPN
fbem-31077	123	40	et	et	PROPN
fbem-31077	123	41	al	al	PROPN
fbem-31077	123	42	.	.	PROPN
fbem-31077	123	43	,	,	PUNCT
fbem-31077	123	44	2024	2024	NUM
fbem-31077	123	45	)	)	PUNCT
fbem-31077	123	46	p2	p2	NOUN
fbem-31077	123	47	mediation	mediation	NOUN
fbem-31077	123	48	ai	ai	VERB
fbem-31077	123	49	perception	perception	NOUN
fbem-31077	123	50	→	→	SYM
fbem-31077	123	51	trust	trust	NOUN
fbem-31077	123	52	→	→	SYM
fbem-31077	123	53	behavior	behavior	NOUN
fbem-31077	123	54	—	—	PUNCT
fbem-31077	123	55	trust	trust	NOUN
fbem-31077	123	56	transfer	transfer	NOUN
fbem-31077	123	57	theory	theory	NOUN
fbem-31077	123	58	(	(	PUNCT
fbem-31077	123	59	sargın	sargın	PROPN
fbem-31077	123	60	,	,	PUNCT
fbem-31077	123	61	2024	2024	NUM
fbem-31077	123	62	)	)	PUNCT
fbem-31077	123	63	p3	p3	PROPN
fbem-31077	123	64	moderated	moderate	VERB
fbem-31077	123	65	effect	effect	NOUN
fbem-31077	123	66	personalization	personalization	NOUN
fbem-31077	123	67	→	→	SYM
fbem-31077	123	68	engagement	engagement	NOUN
fbem-31077	123	69	transparency	transparency	NOUN
fbem-31077	123	70	,	,	PUNCT
fbem-31077	123	71	control	control	VERB
fbem-31077	123	72	intrusiveness	intrusiveness	ADJ
fbem-31077	123	73	paradox	paradox	NOUN
fbem-31077	123	74	(	(	PUNCT
fbem-31077	123	75	araujo	araujo	NOUN
fbem-31077	123	76	et	et	PROPN
fbem-31077	123	77	al	al	PROPN
fbem-31077	123	78	.	.	PROPN
fbem-31077	123	79	,	,	PUNCT
fbem-31077	123	80	2024	2024	NUM
fbem-31077	123	81	)	)	PUNCT
fbem-31077	123	82	p4	p4	ADJ
fbem-31077	123	83	moderated	moderated	ADJ
fbem-31077	123	84	effect	effect	NOUN
fbem-31077	123	85	ai	ai	VERB
fbem-31077	123	86	perception	perception	NOUN
fbem-31077	123	87	→	→	SYM
fbem-31077	123	88	trust	trust	VERB
fbem-31077	123	89	digital	digital	ADJ
fbem-31077	123	90	literacy	literacy	NOUN
fbem-31077	123	91	cognitive	cognitive	ADJ
fbem-31077	123	92	processing	processing	NOUN
fbem-31077	123	93	theory	theory	NOUN
fbem-31077	123	94	p5	p5	ADJ
fbem-31077	123	95	moderated	moderated	ADJ
fbem-31077	123	96	effect	effect	NOUN
fbem-31077	123	97	trust	trust	NOUN
fbem-31077	123	98	→	→	SYM
fbem-31077	123	99	behavior	behavior	NOUN
fbem-31077	123	100	ai	ai	AUX
fbem-31077	123	101	labeling	label	VERB
fbem-31077	123	102	social	social	ADJ
fbem-31077	123	103	cue	cue	NOUN
fbem-31077	123	104	&	&	CCONJ
fbem-31077	123	105	anthropomorphism	anthropomorphism	PROPN
fbem-31077	123	106	(	(	PUNCT
fbem-31077	123	107	chae	chae	PROPN
fbem-31077	123	108	&	&	CCONJ
fbem-31077	123	109	lee	lee	PROPN
fbem-31077	123	110	,	,	PUNCT
fbem-31077	123	111	2024	2024	NUM
fbem-31077	123	112	)	)	PUNCT
fbem-31077	123	113	5	5	NUM
fbem-31077	123	114	.	.	PUNCT
fbem-31077	123	115	discussion	discussion	NOUN
fbem-31077	123	116	5.1	5.1	NUM
fbem-31077	123	117	.	.	PUNCT
fbem-31077	124	1	theoretical	theoretical	ADJ
fbem-31077	124	2	contributions	contribution	NOUN
fbem-31077	124	3	the	the	DET
fbem-31077	124	4	major	major	ADJ
fbem-31077	124	5	contribution	contribution	NOUN
fbem-31077	124	6	of	of	ADP
fbem-31077	124	7	this	this	DET
fbem-31077	124	8	research	research	NOUN
fbem-31077	124	9	is	be	AUX
fbem-31077	124	10	a	a	DET
fbem-31077	124	11	multi	multi	ADJ
fbem-31077	124	12	-	-	ADJ
fbem-31077	124	13	level	level	ADJ
fbem-31077	124	14	framework	framework	NOUN
fbem-31077	124	15	that	that	PRON
fbem-31077	124	16	depicts	depict	VERB
fbem-31077	124	17	how	how	SCONJ
fbem-31077	124	18	consumers	consumer	NOUN
fbem-31077	124	19	develop	develop	VERB
fbem-31077	124	20	the	the	DET
fbem-31077	124	21	perception	perception	NOUN
fbem-31077	124	22	of	of	ADP
fbem-31077	124	23	ai	ai	NOUN
fbem-31077	124	24	,	,	PUNCT
fbem-31077	124	25	which	which	PRON
fbem-31077	124	26	is	be	AUX
fbem-31077	124	27	a	a	DET
fbem-31077	124	28	precursor	precursor	NOUN
fbem-31077	124	29	to	to	ADP
fbem-31077	124	30	their	their	PRON
fbem-31077	124	31	trust	trust	NOUN
fbem-31077	124	32	development	development	NOUN
fbem-31077	124	33	and	and	CCONJ
fbem-31077	124	34	subsequent	subsequent	ADJ
fbem-31077	124	35	behavioral	behavioral	ADJ
fbem-31077	124	36	outcomes	outcome	NOUN
fbem-31077	124	37	.	.	PUNCT
fbem-31077	125	1	our	our	PRON
fbem-31077	125	2	framework	framework	NOUN
fbem-31077	125	3	is	be	AUX
fbem-31077	125	4	different	different	ADJ
fbem-31077	125	5	than	than	ADP
fbem-31077	125	6	those	those	PRON
fbem-31077	125	7	that	that	PRON
fbem-31077	125	8	use	use	VERB
fbem-31077	125	9	a	a	DET
fbem-31077	125	10	utilitarian	utilitarian	ADJ
fbem-31077	125	11	view	view	NOUN
fbem-31077	125	12	to	to	PART
fbem-31077	125	13	solely	solely	ADV
fbem-31077	125	14	explain	explain	VERB
fbem-31077	125	15	technical	technical	ADJ
fbem-31077	125	16	efficiency	efficiency	NOUN
fbem-31077	125	17	(	(	PUNCT
fbem-31077	125	18	varshini	varshini	NOUN
fbem-31077	125	19	&	&	CCONJ
fbem-31077	125	20	venotha	venotha	NOUN
fbem-31077	125	21	,	,	PUNCT
fbem-31077	125	22	2025	2025	NUM
fbem-31077	125	23	)	)	PUNCT
fbem-31077	125	24	by	by	ADP
fbem-31077	125	25	including	include	VERB
fbem-31077	125	26	symbolic	symbolic	ADJ
fbem-31077	125	27	and	and	CCONJ
fbem-31077	125	28	relational	relational	ADJ
fbem-31077	125	29	dimensions	dimension	NOUN
fbem-31077	125	30	explaining	explain	VERB
fbem-31077	125	31	the	the	DET
fbem-31077	125	32	effect	effect	NOUN
fbem-31077	125	33	of	of	ADP
fbem-31077	125	34	perceived	perceive	VERB
fbem-31077	125	35	authenticity	authenticity	NOUN
fbem-31077	125	36	,	,	PUNCT
fbem-31077	125	37	social	social	ADJ
fbem-31077	125	38	emotional	emotional	ADJ
fbem-31077	125	39	cues	cue	NOUN
fbem-31077	125	40	,	,	PUNCT
fbem-31077	125	41	and	and	CCONJ
fbem-31077	125	42	algorithmic	algorithmic	ADJ
fbem-31077	125	43	proxies	proxy	NOUN
fbem-31077	125	44	,	,	PUNCT
fbem-31077	125	45	thus	thus	ADV
fbem-31077	125	46	advancing	advance	VERB
fbem-31077	125	47	recent	recent	ADJ
fbem-31077	125	48	academic	academic	ADJ
fbem-31077	125	49	conversation	conversation	NOUN
fbem-31077	125	50	(	(	PUNCT
fbem-31077	125	51	chae	chae	PROPN
fbem-31077	125	52	&	&	CCONJ
fbem-31077	125	53	lee	lee	PROPN
fbem-31077	125	54	,	,	PUNCT
fbem-31077	125	55	2024	2024	NUM
fbem-31077	125	56	;	;	PUNCT
fbem-31077	125	57	zhang	zhang	PROPN
fbem-31077	125	58	et	et	PROPN
fbem-31077	125	59	al	al	PROPN
fbem-31077	125	60	.	.	PROPN
fbem-31077	125	61	,	,	PUNCT
fbem-31077	125	62	2024	2024	NUM
fbem-31077	125	63	;	;	PUNCT
fbem-31077	125	64	maeda	maeda	PROPN
fbem-31077	125	65	&	&	CCONJ
fbem-31077	125	66	quan	quan	PROPN
fbem-31077	125	67	-	-	PUNCT
fbem-31077	125	68	haase	haase	PROPN
fbem-31077	125	69	,	,	PUNCT
fbem-31077	125	70	2024	2024	NUM
fbem-31077	125	71	)	)	PUNCT
fbem-31077	125	72	.	.	PUNCT
fbem-31077	126	1	furthermore	furthermore	ADV
fbem-31077	126	2	,	,	PUNCT
fbem-31077	126	3	the	the	DET
fbem-31077	126	4	framework	framework	NOUN
fbem-31077	126	5	articulates	articulate	VERB
fbem-31077	126	6	two	two	NUM
fbem-31077	126	7	important	important	ADJ
fbem-31077	126	8	aspects	aspect	NOUN
fbem-31077	126	9	as	as	ADP
fbem-31077	126	10	:	:	PUNCT
fbem-31077	126	11	cognition	cognition	NOUN
fbem-31077	126	12	(	(	PUNCT
fbem-31077	126	13	performance	performance	NOUN
fbem-31077	126	14	confidence	confidence	NOUN
fbem-31077	126	15	)	)	PUNCT
fbem-31077	126	16	and	and	CCONJ
fbem-31077	126	17	emotion	emotion	NOUN
fbem-31077	126	18	.	.	PUNCT
fbem-31077	127	1	both	both	PRON
fbem-31077	127	2	serve	serve	VERB
fbem-31077	127	3	as	as	ADP
fbem-31077	127	4	important	important	ADJ
fbem-31077	127	5	mediating	mediate	VERB
fbem-31077	127	6	dimensions	dimension	NOUN
fbem-31077	127	7	in	in	ADP
fbem-31077	127	8	consumer	consumer	NOUN
fbem-31077	127	9	responses	response	NOUN
fbem-31077	127	10	(	(	PUNCT
fbem-31077	127	11	sargın	sargın	PROPN
fbem-31077	127	12	,	,	PUNCT
fbem-31077	127	13	2024	2024	NUM
fbem-31077	127	14	)	)	PUNCT
fbem-31077	127	15	,	,	PUNCT
fbem-31077	127	16	expanding	expand	VERB
fbem-31077	127	17	the	the	DET
fbem-31077	127	18	trust	trust	NOUN
fbem-31077	127	19	transfer	transfer	NOUN
fbem-31077	127	20	theory	theory	NOUN
fbem-31077	127	21	when	when	SCONJ
fbem-31077	127	22	discussing	discuss	VERB
fbem-31077	127	23	the	the	DET
fbem-31077	127	24	role	role	NOUN
fbem-31077	127	25	of	of	ADP
fbem-31077	127	26	ai	ai	NOUN
fbem-31077	127	27	.	.	PUNCT
fbem-31077	128	1	viewing	view	VERB
fbem-31077	128	2	ai	ai	NOUN
fbem-31077	128	3	as	as	ADP
fbem-31077	128	4	a	a	DET
fbem-31077	128	5	social	social	ADJ
fbem-31077	128	6	agent	agent	NOUN
fbem-31077	128	7	of	of	ADP
fbem-31077	128	8	brands	brand	NOUN
fbem-31077	128	9	,	,	PUNCT
fbem-31077	128	10	this	this	DET
fbem-31077	128	11	perspective	perspective	NOUN
fbem-31077	128	12	on	on	ADP
fbem-31077	128	13	dual	dual	ADJ
fbem-31077	128	14	trust	trust	NOUN
fbem-31077	128	15	fits	fit	VERB
fbem-31077	128	16	with	with	ADP
fbem-31077	128	17	the	the	DET
fbem-31077	128	18	theories	theory	NOUN
fbem-31077	128	19	for	for	ADP
fbem-31077	128	20	parasitic	parasitic	ADJ
fbem-31077	128	21	social	social	ADJ
fbem-31077	128	22	interaction	interaction	NOUN
fbem-31077	128	23	and	and	CCONJ
fbem-31077	128	24	for	for	ADP
fbem-31077	128	25	social	social	ADJ
fbem-31077	128	26	existence	existence	NOUN
fbem-31077	128	27	,	,	PUNCT
fbem-31077	128	28	thus	thus	ADV
fbem-31077	128	29	contributing	contribute	VERB
fbem-31077	128	30	to	to	ADP
fbem-31077	128	31	consumer	consumer	NOUN
fbem-31077	128	32	communication	communication	NOUN
fbem-31077	128	33	with	with	ADP
fbem-31077	128	34	humans	human	NOUN
fbem-31077	128	35	and	and	CCONJ
fbem-31077	128	36	ai	ai	VERB
fbem-31077	128	37	,	,	PUNCT
fbem-31077	128	38	and	and	CCONJ
fbem-31077	128	39	elaborating	elaborate	VERB
fbem-31077	128	40	on	on	ADP
fbem-31077	128	41	the	the	DET
fbem-31077	128	42	complex	complex	ADJ
fbem-31077	128	43	nature	nature	NOUN
fbem-31077	128	44	of	of	ADP
fbem-31077	128	45	trust	trust	NOUN
fbem-31077	128	46	(	(	PUNCT
fbem-31077	128	47	fakhimi	fakhimi	PROPN
fbem-31077	128	48	,	,	PUNCT
fbem-31077	128	49	garry	garry	PROPN
fbem-31077	128	50	,	,	PUNCT
fbem-31077	128	51	&	&	CCONJ
fbem-31077	128	52	biggemann	biggemann	PROPN
fbem-31077	128	53	,	,	PUNCT
fbem-31077	128	54	2023	2023	NUM
fbem-31077	128	55	)	)	PUNCT
fbem-31077	128	56	.	.	PUNCT
fbem-31077	129	1	additionally	additionally	ADV
fbem-31077	129	2	,	,	PUNCT
fbem-31077	129	3	the	the	DET
fbem-31077	129	4	model	model	NOUN
fbem-31077	129	5	incorporates	incorporate	VERB
fbem-31077	129	6	moderating	moderate	VERB
fbem-31077	129	7	factors	factor	NOUN
fbem-31077	129	8	(	(	PUNCT
fbem-31077	129	9	digital	digital	ADJ
fbem-31077	129	10	literacy	literacy	NOUN
fbem-31077	129	11	and	and	CCONJ
fbem-31077	129	12	perceptual	perceptual	ADJ
fbem-31077	129	13	control	control	NOUN
fbem-31077	129	14	)	)	PUNCT
fbem-31077	129	15	along	along	ADP
fbem-31077	129	16	with	with	ADP
fbem-31077	129	17	key	key	ADJ
fbem-31077	129	18	contingency	contingency	NOUN
fbem-31077	129	19	logic	logic	NOUN
fbem-31077	129	20	.	.	PUNCT
fbem-31077	130	1	there	there	PRON
fbem-31077	130	2	are	be	VERB
fbem-31077	130	3	so	so	ADV
fbem-31077	130	4	many	many	ADJ
fbem-31077	130	5	more	more	ADJ
fbem-31077	130	6	ways	way	NOUN
fbem-31077	130	7	it	it	PRON
fbem-31077	130	8	enhances	enhance	VERB
fbem-31077	130	9	cross	cross	ADJ
fbem-31077	130	10	contextual	contextual	ADJ
fbem-31077	130	11	interpretation	interpretation	NOUN
fbem-31077	130	12	accuracy	accuracy	NOUN
fbem-31077	130	13	.	.	PUNCT
fbem-31077	131	1	for	for	ADP
fbem-31077	131	2	instance	instance	NOUN
fbem-31077	131	3	,	,	PUNCT
fbem-31077	131	4	digital	digital	ADJ
fbem-31077	131	5	literacy	literacy	NOUN
fbem-31077	131	6	may	may	AUX
fbem-31077	131	7	encourage	encourage	VERB
fbem-31077	131	8	greater	great	ADJ
fbem-31077	131	9	acceptance	acceptance	NOUN
fbem-31077	131	10	of	of	ADP
fbem-31077	131	11	personalization	personalization	NOUN
fbem-31077	131	12	,	,	PUNCT
fbem-31077	131	13	but	but	CCONJ
fbem-31077	131	14	it	it	PRON
fbem-31077	131	15	also	also	ADV
fbem-31077	131	16	increases	increase	VERB
fbem-31077	131	17	expectations	expectation	NOUN
fbem-31077	131	18	around	around	ADP
fbem-31077	131	19	transparency	transparency	NOUN
fbem-31077	131	20	(	(	PUNCT
fbem-31077	131	21	dogruel	dogruel	VERB
fbem-31077	131	22	et	et	PROPN
fbem-31077	131	23	al	al	PROPN
fbem-31077	131	24	.	.	PROPN
fbem-31077	131	25	,	,	PUNCT
fbem-31077	131	26	2025	2025	NUM
fbem-31077	131	27	)	)	PUNCT
fbem-31077	131	28	.	.	PUNCT
fbem-31077	132	1	an	an	DET
fbem-31077	132	2	appreciation	appreciation	NOUN
fbem-31077	132	3	for	for	ADP
fbem-31077	132	4	context	context	NOUN
fbem-31077	132	5	like	like	ADP
fbem-31077	132	6	this	this	PRON
fbem-31077	132	7	provides	provide	VERB
fbem-31077	132	8	a	a	DET
fbem-31077	132	9	wealth	wealth	NOUN
fbem-31077	132	10	of	of	ADP
fbem-31077	132	11	contextual	contextual	ADJ
fbem-31077	132	12	richness	richness	NOUN
fbem-31077	132	13	that	that	PRON
fbem-31077	132	14	enhances	enhance	VERB
fbem-31077	132	15	intermediate	intermediate	ADJ
fbem-31077	132	16	range	range	NOUN
fbem-31077	132	17	theory	theory	NOUN
fbem-31077	132	18	development	development	NOUN
fbem-31077	132	19	,	,	PUNCT
fbem-31077	132	20	particularly	particularly	ADV
fbem-31077	132	21	between	between	ADP
fbem-31077	132	22	laws	law	NOUN
fbem-31077	132	23	of	of	ADP
fbem-31077	132	24	nature	nature	NOUN
fbem-31077	132	25	for	for	ADP
fbem-31077	132	26	more	more	ADV
fbem-31077	132	27	generalizable	generalizable	ADJ
fbem-31077	132	28	inferences	inference	NOUN
fbem-31077	132	29	and	and	CCONJ
fbem-31077	132	30	the	the	DET
fbem-31077	132	31	relevance	relevance	NOUN
fbem-31077	132	32	of	of	ADP
fbem-31077	132	33	context	context	NOUN
fbem-31077	132	34	,	,	PUNCT
fbem-31077	132	35	(	(	PUNCT
fbem-31077	132	36	wang	wang	PROPN
fbem-31077	132	37	&	&	CCONJ
fbem-31077	132	38	zhang	zhang	PROPN
fbem-31077	132	39	,	,	PUNCT
fbem-31077	132	40	2024	2024	NUM
fbem-31077	132	41	)	)	PUNCT
fbem-31077	132	42	.	.	PUNCT
fbem-31077	133	1	from	from	ADP
fbem-31077	133	2	a	a	DET
fbem-31077	133	3	methodological	methodological	ADJ
fbem-31077	133	4	perspective	perspective	NOUN
fbem-31077	133	5	,	,	PUNCT
fbem-31077	133	6	the	the	DET
fbem-31077	133	7	framework	framework	NOUN
fbem-31077	133	8	provides	provide	VERB
fbem-31077	133	9	multiple	multiple	ADJ
fbem-31077	133	10	definable	definable	ADJ
fbem-31077	133	11	and	and	CCONJ
fbem-31077	133	12	verifiable	verifiable	ADJ
fbem-31077	133	13	propositions	proposition	NOUN
fbem-31077	133	14	(	(	PUNCT
fbem-31077	133	15	p1p5	p1p5	NOUN
fbem-31077	133	16	)	)	PUNCT
fbem-31077	133	17	for	for	ADP
fbem-31077	133	18	empirical	empirical	ADJ
fbem-31077	133	19	inquiry	inquiry	NOUN
fbem-31077	133	20	into	into	ADP
fbem-31077	133	21	ai	ai	PROPN
fbem-31077	133	22	brands	brand	NOUN
fbem-31077	133	23	.	.	PUNCT
fbem-31077	134	1	more	more	ADV
fbem-31077	134	2	critically	critically	ADV
fbem-31077	134	3	,	,	PUNCT
fbem-31077	134	4	this	this	DET
fbem-31077	134	5	framework	framework	NOUN
fbem-31077	134	6	creates	create	VERB
fbem-31077	134	7	a	a	DET
fbem-31077	134	8	pathway	pathway	NOUN
fbem-31077	134	9	for	for	SCONJ
fbem-31077	134	10	researchers	researcher	NOUN
fbem-31077	134	11	to	to	PART
fbem-31077	134	12	meld	meld	VERB
fbem-31077	134	13	psychological	psychological	ADJ
fbem-31077	134	14	abstractions	abstraction	NOUN
fbem-31077	134	15	like	like	ADP
fbem-31077	134	16	anthropomorphism	anthropomorphism	NOUN
fbem-31077	134	17	,	,	PUNCT
fbem-31077	134	18	perceptual	perceptual	ADJ
fbem-31077	134	19	agency	agency	NOUN
fbem-31077	134	20	,	,	PUNCT
fbem-31077	134	21	and	and	CCONJ
fbem-31077	134	22	affective	affective	ADJ
fbem-31077	134	23	perception	perception	NOUN
fbem-31077	134	24	into	into	ADP
fbem-31077	134	25	measurable	measurable	ADJ
fbem-31077	134	26	variables	variable	NOUN
fbem-31077	134	27	,	,	PUNCT
fbem-31077	134	28	providing	provide	VERB
fbem-31077	134	29	clarity	clarity	NOUN
fbem-31077	134	30	and	and	CCONJ
fbem-31077	134	31	direction	direction	NOUN
fbem-31077	134	32	for	for	ADP
fbem-31077	134	33	both	both	DET
fbem-31077	134	34	linking	link	VERB
fbem-31077	134	35	to	to	ADP
fbem-31077	134	36	theory	theory	NOUN
fbem-31077	134	37	and	and	CCONJ
fbem-31077	134	38	measuring	measure	VERB
fbem-31077	134	39	empirically	empirically	ADV
fbem-31077	134	40	.	.	PUNCT
fbem-31077	135	1	5.2	5.2	NUM
fbem-31077	135	2	.	.	PUNCT
fbem-31077	136	1	managerial	managerial	ADJ
fbem-31077	136	2	implications	implication	NOUN
fbem-31077	136	3	the	the	DET
fbem-31077	136	4	findings	finding	NOUN
fbem-31077	136	5	of	of	ADP
fbem-31077	136	6	this	this	DET
fbem-31077	136	7	study	study	NOUN
fbem-31077	136	8	are	be	AUX
fbem-31077	136	9	underscoring	underscore	VERB
fbem-31077	136	10	that	that	SCONJ
fbem-31077	136	11	consumers	consumer	NOUN
fbem-31077	136	12	'	'	PART
fbem-31077	136	13	evaluations	evaluation	NOUN
fbem-31077	136	14	of	of	ADP
fbem-31077	136	15	artificial	artificial	ADJ
fbem-31077	136	16	intelligence	intelligence	NOUN
fbem-31077	136	17	go	go	VERB
fbem-31077	136	18	beyond	beyond	ADP
fbem-31077	136	19	functional	functional	ADJ
fbem-31077	136	20	attributes	attribute	NOUN
fbem-31077	136	21	because	because	SCONJ
fbem-31077	136	22	the	the	DET
fbem-31077	136	23	symbolic	symbolic	ADJ
fbem-31077	136	24	human	human	NOUN
fbem-31077	136	25	-	-	PUNCT
fbem-31077	136	26	like	like	ADJ
fbem-31077	136	27	attributes	attribute	NOUN
fbem-31077	136	28	it	it	PRON
fbem-31077	136	29	displays	display	VERB
fbem-31077	136	30	are	be	AUX
fbem-31077	136	31	the	the	DET
fbem-31077	136	32	most	most	ADV
fbem-31077	136	33	important	important	ADJ
fbem-31077	136	34	.	.	PUNCT
fbem-31077	137	1	when	when	SCONJ
fbem-31077	137	2	using	use	VERB
fbem-31077	137	3	ai	ai	NOUN
fbem-31077	137	4	tools	tool	NOUN
fbem-31077	137	5	that	that	PRON
fbem-31077	137	6	convey	convey	VERB
fbem-31077	137	7	warmth	warmth	NOUN
fbem-31077	137	8	,	,	PUNCT
fbem-31077	137	9	resonance	resonance	NOUN
fbem-31077	137	10	,	,	PUNCT
fbem-31077	137	11	and	and	CCONJ
fbem-31077	137	12	consistency	consistency	NOUN
fbem-31077	137	13	with	with	ADP
fbem-31077	137	14	brand	brand	NOUN
fbem-31077	137	15	personality	personality	NOUN
fbem-31077	137	16	,	,	PUNCT
fbem-31077	137	17	these	these	PRON
fbem-31077	137	18	can	can	AUX
fbem-31077	137	19	translate	translate	VERB
fbem-31077	137	20	into	into	ADP
fbem-31077	137	21	enhanced	enhanced	ADJ
fbem-31077	137	22	emotional	emotional	ADJ
fbem-31077	137	23	trust	trust	NOUN
fbem-31077	137	24	and	and	CCONJ
fbem-31077	137	25	perceived	perceive	VERB
fbem-31077	137	26	authenticity	authenticity	NOUN
fbem-31077	137	27	(	(	PUNCT
fbem-31077	137	28	chae	chae	PROPN
fbem-31077	137	29	&	&	CCONJ
fbem-31077	137	30	lee	lee	PROPN
fbem-31077	137	31	,	,	PUNCT
fbem-31077	137	32	2024	2024	NUM
fbem-31077	137	33	;	;	PUNCT
fbem-31077	137	34	maeda	maeda	PROPN
fbem-31077	137	35	&	&	CCONJ
fbem-31077	137	36	quan	quan	PROPN
fbem-31077	137	37	-	-	PUNCT
fbem-31077	137	38	haase	haase	PROPN
fbem-31077	137	39	,	,	PUNCT
fbem-31077	137	40	2024	2024	NUM
fbem-31077	137	41	)	)	PUNCT
fbem-31077	137	42	.	.	PUNCT
fbem-31077	138	1	the	the	DET
fbem-31077	138	2	implications	implication	NOUN
fbem-31077	138	3	for	for	ADP
fbem-31077	138	4	managers	manager	NOUN
fbem-31077	138	5	are	be	AUX
fbem-31077	138	6	clear	clear	ADJ
fbem-31077	138	7	:	:	PUNCT
fbem-31077	138	8	do	do	AUX
fbem-31077	138	9	not	not	PART
fbem-31077	138	10	use	use	VERB
fbem-31077	138	11	generic	generic	ADJ
fbem-31077	138	12	or	or	CCONJ
fbem-31077	138	13	overly	overly	ADV
fbem-31077	138	14	mechanical	mechanical	ADJ
fbem-31077	138	15	ai	ai	VERB
fbem-31077	138	16	,	,	PUNCT
fbem-31077	138	17	rather	rather	ADV
fbem-31077	138	18	build	build	VERB
fbem-31077	138	19	emotional	emotional	ADJ
fbem-31077	138	20	intelligence	intelligence	NOUN
fbem-31077	138	21	systems	system	NOUN
fbem-31077	138	22	that	that	PRON
fbem-31077	138	23	offer	offer	VERB
fbem-31077	138	24	a	a	DET
fbem-31077	138	25	true	true	ADJ
fbem-31077	138	26	reflection	reflection	NOUN
fbem-31077	138	27	of	of	ADP
fbem-31077	138	28	the	the	DET
fbem-31077	138	29	brand	brand	NOUN
fbem-31077	138	30	's	's	PART
fbem-31077	138	31	voice	voice	NOUN
fbem-31077	138	32	and	and	CCONJ
fbem-31077	138	33	the	the	DET
fbem-31077	138	34	principles	principle	NOUN
fbem-31077	138	35	of	of	ADP
fbem-31077	138	36	the	the	DET
fbem-31077	138	37	relationship	relationship	NOUN
fbem-31077	138	38	.	.	PUNCT
fbem-31077	139	1	in	in	ADP
fbem-31077	139	2	addition	addition	NOUN
fbem-31077	139	3	,	,	PUNCT
fbem-31077	139	4	the	the	DET
fbem-31077	139	5	framework	framework	NOUN
fbem-31077	139	6	recognizes	recognize	VERB
fbem-31077	139	7	the	the	DET
fbem-31077	139	8	dual	dual	ADJ
fbem-31077	139	9	positives	positive	NOUN
fbem-31077	139	10	of	of	ADP
fbem-31077	139	11	personalized	personalized	ADJ
fbem-31077	139	12	ai	ai	NOUN
fbem-31077	139	13	:	:	PUNCT
fbem-31077	139	14	while	while	SCONJ
fbem-31077	139	15	up	up	ADP
fbem-31077	139	16	-	-	PUNCT
fbem-31077	139	17	to	to	ADP
fbem-31077	139	18	-	-	PUNCT
fbem-31077	139	19	the	the	DET
fbem-31077	139	20	-	-	PUNCT
fbem-31077	139	21	minute	minute	NOUN
fbem-31077	139	22	customization	customization	NOUN
fbem-31077	139	23	can	can	AUX
fbem-31077	139	24	raise	raise	VERB
fbem-31077	139	25	user	user	NOUN
fbem-31077	139	26	engagement	engagement	NOUN
fbem-31077	139	27	,	,	PUNCT
fbem-31077	139	28	it	it	PRON
fbem-31077	139	29	can	can	AUX
fbem-31077	139	30	also	also	ADV
fbem-31077	139	31	incite	incite	VERB
fbem-31077	139	32	user	user	NOUN
fbem-31077	139	33	discomfort	discomfort	NOUN
fbem-31077	139	34	where	where	SCONJ
fbem-31077	139	35	the	the	DET
fbem-31077	139	36	user	user	NOUN
fbem-31077	139	37	feels	feel	VERB
fbem-31077	139	38	invaded	invade	VERB
fbem-31077	139	39	,	,	PUNCT
fbem-31077	139	40	or	or	CCONJ
fbem-31077	139	41	the	the	DET
fbem-31077	139	42	process	process	NOUN
fbem-31077	139	43	of	of	ADP
fbem-31077	139	44	how	how	SCONJ
fbem-31077	139	45	algorithms	algorithm	NOUN
fbem-31077	139	46	developed	develop	VERB
fbem-31077	139	47	the	the	DET
fbem-31077	139	48	personalized	personalize	VERB
fbem-31077	139	49	ai	ai	NOUN
fbem-31077	139	50	model	model	NOUN
fbem-31077	139	51	is	be	AUX
fbem-31077	139	52	less	less	ADV
fbem-31077	139	53	clear	clear	ADJ
fbem-31077	139	54	to	to	ADP
fbem-31077	139	55	the	the	DET
fbem-31077	139	56	consumer	consumer	NOUN
fbem-31077	139	57	.	.	PUNCT
fbem-31077	140	1	brands	brand	NOUN
fbem-31077	140	2	need	need	VERB
fbem-31077	140	3	to	to	PART
fbem-31077	140	4	support	support	VERB
fbem-31077	140	5	the	the	DET
fbem-31077	140	6	balance	balance	NOUN
fbem-31077	140	7	between	between	ADP
fbem-31077	140	8	personalization	personalization	NOUN
fbem-31077	140	9	personalizing	personalize	VERB
fbem-31077	140	10	relevant	relevant	ADJ
fbem-31077	140	11	content	content	NOUN
fbem-31077	140	12	for	for	ADP
fbem-31077	140	13	consumers	consumer	NOUN
fbem-31077	140	14	and	and	CCONJ
fbem-31077	140	15	that	that	SCONJ
fbem-31077	140	16	personalization	personalization	NOUN
fbem-31077	140	17	providing	provide	VERB
fbem-31077	140	18	user	user	NOUN
fbem-31077	140	19	autonomy	autonomy	NOUN
fbem-31077	140	20	.	.	PUNCT
fbem-31077	141	1	this	this	PRON
fbem-31077	141	2	requires	require	VERB
fbem-31077	141	3	once	once	ADV
fbem-31077	141	4	again	again	ADV
fbem-31077	141	5	providing	provide	VERB
fbem-31077	141	6	user	user	NOUN
fbem-31077	141	7	control	control	NOUN
fbem-31077	141	8	options	option	NOUN
fbem-31077	141	9	and	and	CCONJ
fbem-31077	141	10	transparency	transparency	NOUN
fbem-31077	141	11	options	option	NOUN
fbem-31077	141	12	in	in	ADP
fbem-31077	141	13	what	what	PRON
fbem-31077	141	14	was	be	AUX
fbem-31077	141	15	recommended	recommend	VERB
fbem-31077	141	16	(	(	PUNCT
fbem-31077	141	17	araujo	araujo	NOUN
fbem-31077	141	18	et	et	PROPN
fbem-31077	141	19	al	al	PROPN
fbem-31077	141	20	.	.	PROPN
fbem-31077	141	21	,	,	PUNCT
fbem-31077	141	22	2024	2024	NUM
fbem-31077	141	23	;	;	PUNCT
fbem-31077	141	24	soni	soni	PROPN
fbem-31077	141	25	,	,	PUNCT
fbem-31077	141	26	2025	2025	NUM
fbem-31077	141	27	)	)	PUNCT
fbem-31077	141	28	.	.	PUNCT
fbem-31077	142	1	allowing	allow	VERB
fbem-31077	142	2	users	user	NOUN
fbem-31077	142	3	to	to	PART
fbem-31077	142	4	change	change	VERB
fbem-31077	142	5	recommendation	recommendation	NOUN
fbem-31077	142	6	settings	setting	NOUN
fbem-31077	142	7	or	or	CCONJ
fbem-31077	142	8	understand	understand	VERB
fbem-31077	142	9	why	why	SCONJ
fbem-31077	142	10	one	one	NUM
fbem-31077	142	11	or	or	CCONJ
fbem-31077	142	12	another	another	DET
fbem-31077	142	13	content	content	NOUN
fbem-31077	142	14	was	be	AUX
fbem-31077	142	15	recommended	recommend	VERB
fbem-31077	142	16	(	(	PUNCT
fbem-31077	142	17	"	"	PUNCT
fbem-31077	142	18	why	why	SCONJ
fbem-31077	142	19	am	be	AUX
fbem-31077	142	20	i	i	PRON
fbem-31077	142	21	seeing	see	VERB
fbem-31077	142	22	this	this	PRON
fbem-31077	142	23	?	?	PUNCT
fbem-31077	142	24	"	"	PUNCT
fbem-31077	142	25	)	)	PUNCT
fbem-31077	142	26	can	can	AUX
fbem-31077	142	27	ease	ease	VERB
fbem-31077	142	28	any	any	DET
fbem-31077	142	29	sentiment	sentiment	NOUN
fbem-31077	142	30	of	of	ADP
fbem-31077	142	31	being	be	AUX
fbem-31077	142	32	manipulated	manipulate	VERB
fbem-31077	142	33	.	.	PUNCT
fbem-31077	143	1	moreover	moreover	ADV
fbem-31077	143	2	,	,	PUNCT
fbem-31077	143	3	marketers	marketer	NOUN
fbem-31077	143	4	ought	ought	AUX
fbem-31077	143	5	to	to	PART
fbem-31077	143	6	be	be	AUX
fbem-31077	143	7	mindful	mindful	ADJ
fbem-31077	143	8	on	on	ADP
fbem-31077	143	9	the	the	DET
fbem-31077	143	10	effects	effect	NOUN
fbem-31077	143	11	on	on	ADP
fbem-31077	143	12	ai	ai	PRON
fbem-31077	143	13	labeling	labeling	NOUN
fbem-31077	143	14	and	and	CCONJ
fbem-31077	143	15	framing	framing	NOUN
fbem-31077	143	16	.	.	PUNCT
fbem-31077	144	1	evidence	evidence	NOUN
fbem-31077	144	2	demonstrates	demonstrate	VERB
fbem-31077	144	3	that	that	SCONJ
fbem-31077	144	4	consumers	consumer	NOUN
fbem-31077	144	5	behave	behave	VERB
fbem-31077	144	6	in	in	ADP
fbem-31077	144	7	disparate	disparate	ADJ
fbem-31077	144	8	ways	way	NOUN
fbem-31077	144	9	according	accord	VERB
fbem-31077	144	10	to	to	ADP
fbem-31077	144	11	how	how	SCONJ
fbem-31077	144	12	the	the	DET
fbem-31077	144	13	ai	ai	ADJ
fbem-31077	144	14	agent	agent	NOUN
fbem-31077	144	15	is	be	AUX
fbem-31077	144	16	described	describe	VERB
fbem-31077	144	17	,	,	PUNCT
fbem-31077	144	18	such	such	ADJ
fbem-31077	144	19	as	as	ADP
fbem-31077	144	20	whether	whether	SCONJ
fbem-31077	144	21	they	they	PRON
fbem-31077	144	22	are	be	AUX
fbem-31077	144	23	called	call	VERB
fbem-31077	144	24	"	"	PUNCT
fbem-31077	144	25	smart	smart	ADJ
fbem-31077	144	26	assistants	assistant	NOUN
fbem-31077	144	27	"	"	PUNCT
fbem-31077	144	28	or	or	CCONJ
fbem-31077	144	29	"	"	PUNCT
fbem-31077	144	30	ai	ai	AUX
fbem-31077	144	31	-	-	PUNCT
fbem-31077	144	32	driven	drive	VERB
fbem-31077	144	33	technologies	technology	NOUN
fbem-31077	144	34	"	"	PUNCT
fbem-31077	144	35	(	(	PUNCT
fbem-31077	144	36	chae	chae	PROPN
fbem-31077	144	37	&	&	CCONJ
fbem-31077	144	38	lee	lee	PROPN
fbem-31077	144	39	,	,	PUNCT
fbem-31077	144	40	2024	2024	NUM
fbem-31077	144	41	)	)	PUNCT
fbem-31077	144	42	.	.	PUNCT
fbem-31077	145	1	misaligned	misaligned	ADJ
fbem-31077	145	2	labeling	labeling	NOUN
fbem-31077	145	3	—	—	PUNCT
fbem-31077	145	4	especially	especially	ADV
fbem-31077	145	5	those	those	PRON
fbem-31077	145	6	that	that	PRON
fbem-31077	145	7	overpromise	overpromise	VERB
fbem-31077	145	8	anthropomorphic	anthropomorphic	ADJ
fbem-31077	145	9	qualities	quality	NOUN
fbem-31077	145	10	—	—	PUNCT
fbem-31077	145	11	may	may	AUX
fbem-31077	145	12	backfire	backfire	VERB
fbem-31077	145	13	and	and	CCONJ
fbem-31077	145	14	elicit	elicit	ADJ
fbem-31077	145	15	feelings	feeling	NOUN
fbem-31077	145	16	of	of	ADP
fbem-31077	145	17	discomfort	discomfort	NOUN
fbem-31077	145	18	,	,	PUNCT
fbem-31077	145	19	or	or	CCONJ
fbem-31077	145	20	distrust	distrust	NOUN
fbem-31077	145	21	(	(	PUNCT
fbem-31077	145	22	maeda	maeda	PROPN
fbem-31077	145	23	&	&	CCONJ
fbem-31077	145	24	quan	quan	PROPN
fbem-31077	145	25	-	-	PUNCT
fbem-31077	145	26	haase	haase	PROPN
fbem-31077	145	27	,	,	PUNCT
fbem-31077	145	28	2024	2024	NUM
fbem-31077	145	29	)	)	PUNCT
fbem-31077	145	30	.	.	PUNCT
fbem-31077	146	1	therefore	therefore	ADV
fbem-31077	146	2	,	,	PUNCT
fbem-31077	146	3	the	the	DET
fbem-31077	146	4	communication	communication	NOUN
fbem-31077	146	5	of	of	ADP
fbem-31077	146	6	ai	ai	ADJ
fbem-31077	146	7	capabilities	capability	NOUN
fbem-31077	146	8	should	should	AUX
fbem-31077	146	9	be	be	AUX
fbem-31077	146	10	purposefully	purposefully	ADV
fbem-31077	146	11	calibrated	calibrate	VERB
fbem-31077	146	12	to	to	PART
fbem-31077	146	13	account	account	VERB
fbem-31077	146	14	for	for	ADP
fbem-31077	146	15	target	target	NOUN
fbem-31077	146	16	customer	customer	NOUN
fbem-31077	146	17	segment	segment	NOUN
fbem-31077	146	18	's	's	PART
fbem-31077	146	19	digital	digital	ADJ
fbem-31077	146	20	maturity	maturity	NOUN
fbem-31077	146	21	and	and	CCONJ
fbem-31077	146	22	psychology	psychology	NOUN
fbem-31077	146	23	.	.	PUNCT
fbem-31077	147	1	lastly	lastly	ADV
fbem-31077	147	2	,	,	PUNCT
fbem-31077	147	3	with	with	ADP
fbem-31077	147	4	the	the	DET
fbem-31077	147	5	identification	identification	NOUN
fbem-31077	147	6	of	of	ADP
fbem-31077	147	7	the	the	DET
fbem-31077	147	8	differing	differ	VERB
fbem-31077	147	9	ai	ai	NOUN
fbem-31077	147	10	interaction	interaction	NOUN
fbem-31077	147	11	styles	style	NOUN
fbem-31077	147	12	between	between	ADP
fbem-31077	147	13	different	different	ADJ
fbem-31077	147	14	populations	population	NOUN
fbem-31077	147	15	(	(	PUNCT
fbem-31077	147	16	for	for	ADP
fbem-31077	147	17	example	example	NOUN
fbem-31077	147	18	,	,	PUNCT
fbem-31077	147	19	generation	generation	NOUN
fbem-31077	147	20	z	z	NOUN
fbem-31077	148	1	"	"	PUNCT
fbem-31077	148	2	digital	digital	ADJ
fbem-31077	148	3	natives	native	NOUN
fbem-31077	148	4	"	"	PUNCT
fbem-31077	148	5	and	and	CCONJ
fbem-31077	148	6	older	old	ADJ
fbem-31077	148	7	"	"	PUNCT
fbem-31077	148	8	digital	digital	ADJ
fbem-31077	148	9	immigrants	immigrant	NOUN
fbem-31077	148	10	"	"	PUNCT
fbem-31077	148	11	)	)	PUNCT
fbem-31077	148	12	,	,	PUNCT
fbem-31077	148	13	our	our	PRON
fbem-31077	148	14	framework	framework	NOUN
fbem-31077	148	15	opens	open	VERB
fbem-31077	148	16	a	a	DET
fbem-31077	148	17	new	new	ADJ
fbem-31077	148	18	channel	channel	NOUN
fbem-31077	148	19	for	for	SCONJ
fbem-31077	148	20	developers	developer	NOUN
fbem-31077	148	21	to	to	PART
fbem-31077	148	22	engage	engage	VERB
fbem-31077	148	23	in	in	ADP
fbem-31077	148	24	better	well	ADJ
fbem-31077	148	25	segmentation	segmentation	NOUN
fbem-31077	148	26	and	and	CCONJ
fbem-31077	148	27	personalization	personalization	NOUN
fbem-31077	148	28	.	.	PUNCT
fbem-31077	149	1	to	to	PART
fbem-31077	149	2	mitigate	mitigate	VERB
fbem-31077	149	3	the	the	DET
fbem-31077	149	4	problem	problem	NOUN
fbem-31077	149	5	,	,	PUNCT
fbem-31077	149	6	managers	manager	NOUN
fbem-31077	149	7	can	can	AUX
fbem-31077	149	8	enact	enact	VERB
fbem-31077	149	9	artificial	artificial	ADJ
fbem-31077	149	10	intelligence	intelligence	NOUN
fbem-31077	149	11	design	design	NOUN
fbem-31077	149	12	variation	variation	NOUN
fbem-31077	149	13	in	in	ADP
fbem-31077	149	14	relation	relation	NOUN
fbem-31077	149	15	to	to	ADP
fbem-31077	149	16	users	user	NOUN
fbem-31077	149	17	,	,	PUNCT
fbem-31077	149	18	and	and	CCONJ
fbem-31077	149	19	their	their	PRON
fbem-31077	149	20	digital	digital	ADJ
fbem-31077	149	21	skills	skill	NOUN
fbem-31077	149	22	and	and	CCONJ
fbem-31077	149	23	relationship	relationship	NOUN
fbem-31077	149	24	expectations	expectation	NOUN
fbem-31077	149	25	,	,	PUNCT
fbem-31077	149	26	utilizing	utilize	VERB
fbem-31077	149	27	a	a	DET
fbem-31077	149	28	/	/	SYM
fbem-31077	149	29	b	b	NOUN
fbem-31077	149	30	testing	testing	NOUN
fbem-31077	149	31	and	and	CCONJ
fbem-31077	149	32	data	datum	NOUN
fbem-31077	149	33	62	62	NUM
fbem-31077	149	34	driven	drive	VERB
fbem-31077	149	35	segmentation	segmentation	NOUN
fbem-31077	149	36	to	to	PART
fbem-31077	149	37	inform	inform	VERB
fbem-31077	149	38	product	product	NOUN
fbem-31077	149	39	design	design	NOUN
fbem-31077	149	40	(	(	PUNCT
fbem-31077	149	41	jorzik	jorzik	ADJ
fbem-31077	149	42	,	,	PUNCT
fbem-31077	149	43	krüger	krüger	NOUN
fbem-31077	149	44	,	,	PUNCT
fbem-31077	149	45	&	&	CCONJ
fbem-31077	149	46	zschech	zschech	PROPN
fbem-31077	149	47	,	,	PUNCT
fbem-31077	149	48	2024	2024	NUM
fbem-31077	149	49	)	)	PUNCT
fbem-31077	149	50	.	.	PUNCT
fbem-31077	150	1	5.3	5.3	NUM
fbem-31077	150	2	.	.	PUNCT
fbem-31077	150	3	positioning	position	VERB
fbem-31077	150	4	within	within	ADP
fbem-31077	150	5	existing	exist	VERB
fbem-31077	150	6	literature	literature	NOUN
fbem-31077	150	7	this	this	DET
fbem-31077	150	8	research	research	NOUN
fbem-31077	150	9	is	be	AUX
fbem-31077	150	10	situated	situate	VERB
fbem-31077	150	11	between	between	ADP
fbem-31077	150	12	ai	ai	NOUN
fbem-31077	150	13	-	-	PUNCT
fbem-31077	150	14	marketing	marketing	NOUN
fbem-31077	150	15	,	,	PUNCT
fbem-31077	150	16	consumer	consumer	NOUN
fbem-31077	150	17	psychology	psychology	NOUN
fbem-31077	150	18	,	,	PUNCT
fbem-31077	150	19	and	and	CCONJ
fbem-31077	150	20	digital	digital	ADJ
fbem-31077	150	21	brand	brand	NOUN
fbem-31077	150	22	strategy	strategy	NOUN
fbem-31077	150	23	,	,	PUNCT
fbem-31077	150	24	providing	provide	VERB
fbem-31077	150	25	a	a	DET
fbem-31077	150	26	conceptually	conceptually	ADV
fbem-31077	150	27	distinctive	distinctive	ADJ
fbem-31077	150	28	perspective	perspective	NOUN
fbem-31077	150	29	to	to	PART
fbem-31077	150	30	understand	understand	VERB
fbem-31077	150	31	the	the	DET
fbem-31077	150	32	humanization	humanization	NOUN
fbem-31077	150	33	of	of	ADP
fbem-31077	150	34	ai	ai	NOUN
fbem-31077	150	35	in	in	ADP
fbem-31077	150	36	consumer	consumer	NOUN
fbem-31077	150	37	-	-	PUNCT
fbem-31077	150	38	brand	brand	NOUN
fbem-31077	150	39	relationships	relationship	NOUN
fbem-31077	150	40	.	.	PUNCT
fbem-31077	151	1	while	while	SCONJ
fbem-31077	151	2	previous	previous	ADJ
fbem-31077	151	3	studies	study	NOUN
fbem-31077	151	4	have	have	AUX
fbem-31077	151	5	often	often	ADV
fbem-31077	151	6	focused	focus	VERB
fbem-31077	151	7	on	on	ADP
fbem-31077	151	8	specific	specific	ADJ
fbem-31077	151	9	aspects	aspect	NOUN
fbem-31077	151	10	such	such	ADJ
fbem-31077	151	11	as	as	ADP
fbem-31077	151	12	adoption	adoption	NOUN
fbem-31077	151	13	intentions	intention	NOUN
fbem-31077	151	14	(	(	PUNCT
fbem-31077	151	15	varshini	varshini	NOUN
fbem-31077	151	16	&	&	CCONJ
fbem-31077	151	17	venotha	venotha	NOUN
fbem-31077	151	18	,	,	PUNCT
fbem-31077	151	19	2025	2025	NUM
fbem-31077	151	20	)	)	PUNCT
fbem-31077	151	21	,	,	PUNCT
fbem-31077	151	22	service	service	NOUN
fbem-31077	151	23	automation	automation	NOUN
fbem-31077	151	24	efficiency	efficiency	NOUN
fbem-31077	151	25	(	(	PUNCT
fbem-31077	151	26	dogruel	dogruel	PROPN
fbem-31077	151	27	,	,	PUNCT
fbem-31077	151	28	masur	masur	PROPN
fbem-31077	151	29	,	,	PUNCT
fbem-31077	151	30	&	&	CCONJ
fbem-31077	151	31	joeckel	joeckel	PROPN
fbem-31077	151	32	,	,	PUNCT
fbem-31077	151	33	2025	2025	NUM
fbem-31077	151	34	)	)	PUNCT
fbem-31077	151	35	,	,	PUNCT
fbem-31077	151	36	or	or	CCONJ
fbem-31077	151	37	consumer	consumer	NOUN
fbem-31077	151	38	trust	trust	NOUN
fbem-31077	151	39	in	in	ADP
fbem-31077	151	40	recommendation	recommendation	NOUN
fbem-31077	151	41	agents	agent	NOUN
fbem-31077	151	42	(	(	PUNCT
fbem-31077	151	43	smith	smith	PROPN
fbem-31077	151	44	,	,	PUNCT
fbem-31077	151	45	2024	2024	NUM
fbem-31077	151	46	)	)	PUNCT
fbem-31077	151	47	,	,	PUNCT
fbem-31077	151	48	they	they	PRON
fbem-31077	151	49	frequently	frequently	ADV
fbem-31077	151	50	treat	treat	AUX
fbem-31077	151	51	ai	ai	VERB
fbem-31077	151	52	as	as	ADP
fbem-31077	151	53	a	a	DET
fbem-31077	151	54	black	black	ADJ
fbem-31077	151	55	-	-	PUNCT
fbem-31077	151	56	box	box	NOUN
fbem-31077	151	57	variable	variable	NOUN
fbem-31077	151	58	.	.	PUNCT
fbem-31077	152	1	this	this	DET
fbem-31077	152	2	research	research	NOUN
fbem-31077	152	3	moves	move	VERB
fbem-31077	152	4	beyond	beyond	ADP
fbem-31077	152	5	such	such	ADJ
fbem-31077	152	6	abstractions	abstraction	NOUN
fbem-31077	152	7	by	by	ADP
fbem-31077	152	8	articulating	articulate	VERB
fbem-31077	152	9	the	the	DET
fbem-31077	152	10	internal	internal	ADJ
fbem-31077	152	11	psychological	psychological	ADJ
fbem-31077	152	12	processes	process	NOUN
fbem-31077	152	13	through	through	ADP
fbem-31077	152	14	which	which	PRON
fbem-31077	152	15	consumers	consumer	NOUN
fbem-31077	152	16	make	make	VERB
fbem-31077	152	17	sense	sense	NOUN
fbem-31077	152	18	of	of	ADP
fbem-31077	152	19	ai	ai	NOUN
fbem-31077	152	20	,	,	PUNCT
fbem-31077	152	21	focusing	focus	VERB
fbem-31077	152	22	on	on	ADP
fbem-31077	152	23	perceived	perceive	VERB
fbem-31077	152	24	authenticity	authenticity	NOUN
fbem-31077	152	25	,	,	PUNCT
fbem-31077	152	26	affective	affective	ADJ
fbem-31077	152	27	resonance	resonance	NOUN
fbem-31077	152	28	,	,	PUNCT
fbem-31077	152	29	and	and	CCONJ
fbem-31077	152	30	symbolic	symbolic	ADJ
fbem-31077	152	31	trust	trust	NOUN
fbem-31077	152	32	transfer	transfer	NOUN
fbem-31077	152	33	.	.	PUNCT
fbem-31077	153	1	by	by	ADP
fbem-31077	153	2	design	design	NOUN
fbem-31077	153	3	,	,	PUNCT
fbem-31077	153	4	model	model	NOUN
fbem-31077	153	5	of	of	ADP
fbem-31077	153	6	this	this	DET
fbem-31077	153	7	study	study	NOUN
fbem-31077	153	8	addresses	address	VERB
fbem-31077	153	9	a	a	DET
fbem-31077	153	10	substantial	substantial	ADJ
fbem-31077	153	11	void	void	NOUN
fbem-31077	153	12	within	within	ADP
fbem-31077	153	13	the	the	DET
fbem-31077	153	14	literature	literature	NOUN
fbem-31077	153	15	:	:	PUNCT
fbem-31077	153	16	a	a	DET
fbem-31077	153	17	lack	lack	NOUN
fbem-31077	153	18	of	of	ADP
fbem-31077	153	19	models	model	NOUN
fbem-31077	153	20	that	that	PRON
fbem-31077	153	21	comprehensively	comprehensively	ADV
fbem-31077	153	22	link	link	VERB
fbem-31077	153	23	together	together	ADV
fbem-31077	153	24	the	the	DET
fbem-31077	153	25	dots	dot	NOUN
fbem-31077	153	26	from	from	ADP
fbem-31077	153	27	consumers	consumer	NOUN
fbem-31077	153	28	'	'	PART
fbem-31077	153	29	perceptions	perception	NOUN
fbem-31077	153	30	of	of	ADP
fbem-31077	153	31	ai	ai	NOUN
fbem-31077	153	32	within	within	ADP
fbem-31077	153	33	brand	brand	NOUN
fbem-31077	153	34	contexts	contexts	NOUN
fbem-31077	153	35	,	,	PUNCT
fbem-31077	153	36	through	through	ADP
fbem-31077	153	37	whether	whether	SCONJ
fbem-31077	153	38	or	or	CCONJ
fbem-31077	153	39	when	when	SCONJ
fbem-31077	153	40	and	and	CCONJ
fbem-31077	153	41	how	how	SCONJ
fbem-31077	153	42	trust	trust	NOUN
fbem-31077	153	43	is	be	AUX
fbem-31077	153	44	built	build	VERB
fbem-31077	153	45	or	or	CCONJ
fbem-31077	153	46	destroyed	destroy	VERB
fbem-31077	153	47	,	,	PUNCT
fbem-31077	153	48	and	and	CCONJ
fbem-31077	153	49	then	then	ADV
fbem-31077	153	50	on	on	ADP
fbem-31077	153	51	to	to	ADP
fbem-31077	153	52	what	what	PRON
fbem-31077	153	53	actions	action	NOUN
fbem-31077	153	54	are	be	AUX
fbem-31077	153	55	taken	take	VERB
fbem-31077	153	56	.	.	PUNCT
fbem-31077	154	1	most	most	ADJ
fbem-31077	154	2	of	of	ADP
fbem-31077	154	3	the	the	DET
fbem-31077	154	4	previous	previous	ADJ
fbem-31077	154	5	work	work	NOUN
fbem-31077	154	6	presents	present	VERB
fbem-31077	154	7	insightful	insightful	ADJ
fbem-31077	154	8	yet	yet	CCONJ
fbem-31077	154	9	piecemeal	piecemeal	ADJ
fbem-31077	154	10	observations	observation	NOUN
fbem-31077	154	11	,	,	PUNCT
fbem-31077	154	12	focusing	focus	VERB
fbem-31077	154	13	on	on	ADP
fbem-31077	154	14	,	,	PUNCT
fbem-31077	154	15	for	for	ADP
fbem-31077	154	16	example	example	NOUN
fbem-31077	154	17	,	,	PUNCT
fbem-31077	154	18	ai	ai	VERB
fbem-31077	154	19	trust	trust	NOUN
fbem-31077	154	20	,	,	PUNCT
fbem-31077	154	21	ethical	ethical	ADJ
fbem-31077	154	22	issues	issue	NOUN
fbem-31077	154	23	,	,	PUNCT
fbem-31077	154	24	or	or	CCONJ
fbem-31077	154	25	affective	affective	NOUN
fbem-31077	154	26	personalization	personalization	NOUN
fbem-31077	154	27	separately	separately	ADV
fbem-31077	154	28	,	,	PUNCT
fbem-31077	154	29	without	without	ADP
fbem-31077	154	30	a	a	DET
fbem-31077	154	31	synthesis	synthesis	NOUN
fbem-31077	154	32	of	of	ADP
fbem-31077	154	33	what	what	PRON
fbem-31077	154	34	makes	make	VERB
fbem-31077	154	35	up	up	ADP
fbem-31077	154	36	the	the	DET
fbem-31077	154	37	entire	entire	ADJ
fbem-31077	154	38	ai	ai	ADJ
fbem-31077	154	39	-	-	PUNCT
fbem-31077	154	40	mediated	mediate	VERB
fbem-31077	154	41	consumer	consumer	NOUN
fbem-31077	154	42	journey	journey	NOUN
fbem-31077	154	43	.	.	PUNCT
fbem-31077	155	1	in	in	ADP
fbem-31077	155	2	contrast	contrast	NOUN
fbem-31077	155	3	,	,	PUNCT
fbem-31077	155	4	we	we	PRON
fbem-31077	155	5	present	present	VERB
fbem-31077	155	6	a	a	DET
fbem-31077	155	7	thoroughly	thoroughly	ADV
fbem-31077	155	8	designed	design	VERB
fbem-31077	155	9	and	and	CCONJ
fbem-31077	155	10	easily	easily	ADV
fbem-31077	155	11	testable	testable	ADJ
fbem-31077	155	12	model	model	NOUN
fbem-31077	155	13	,	,	PUNCT
fbem-31077	155	14	with	with	ADP
fbem-31077	155	15	a	a	DET
fbem-31077	155	16	plan	plan	NOUN
fbem-31077	155	17	to	to	PART
fbem-31077	155	18	serve	serve	VERB
fbem-31077	155	19	simultaneously	simultaneously	ADV
fbem-31077	155	20	both	both	PRON
fbem-31077	155	21	as	as	ADP
fbem-31077	155	22	a	a	DET
fbem-31077	155	23	solid	solid	ADJ
fbem-31077	155	24	platform	platform	NOUN
fbem-31077	155	25	for	for	ADP
fbem-31077	155	26	empirical	empirical	ADJ
fbem-31077	155	27	studies	study	NOUN
fbem-31077	155	28	and	and	CCONJ
fbem-31077	155	29	a	a	DET
fbem-31077	155	30	point	point	NOUN
fbem-31077	155	31	of	of	ADP
fbem-31077	155	32	critical	critical	ADJ
fbem-31077	155	33	reference	reference	NOUN
fbem-31077	155	34	for	for	ADP
fbem-31077	155	35	future	future	ADJ
fbem-31077	155	36	theoretical	theoretical	ADJ
fbem-31077	155	37	debates	debate	NOUN
fbem-31077	155	38	within	within	ADP
fbem-31077	155	39	this	this	DET
fbem-31077	155	40	field	field	NOUN
fbem-31077	155	41	.	.	PUNCT
fbem-31077	156	1	furthermore	furthermore	ADV
fbem-31077	156	2	,	,	PUNCT
fbem-31077	156	3	the	the	DET
fbem-31077	156	4	proposed	propose	VERB
fbem-31077	156	5	framework	framework	NOUN
fbem-31077	156	6	complements	complement	NOUN
fbem-31077	156	7	and	and	CCONJ
fbem-31077	156	8	extends	extend	VERB
fbem-31077	156	9	emerging	emerge	VERB
fbem-31077	156	10	work	work	NOUN
fbem-31077	156	11	on	on	ADP
fbem-31077	156	12	consumer	consumer	NOUN
fbem-31077	156	13	-	-	PUNCT
fbem-31077	156	14	ai	ai	NOUN
fbem-31077	156	15	relationships	relationship	NOUN
fbem-31077	156	16	(	(	PUNCT
fbem-31077	156	17	truong	truong	PROPN
fbem-31077	156	18	&	&	CCONJ
fbem-31077	156	19	ta	ta	PROPN
fbem-31077	156	20	,	,	PUNCT
fbem-31077	156	21	2025	2025	NUM
fbem-31077	156	22	)	)	PUNCT
fbem-31077	156	23	,	,	PUNCT
fbem-31077	156	24	adding	add	VERB
fbem-31077	156	25	depth	depth	NOUN
fbem-31077	156	26	to	to	ADP
fbem-31077	156	27	the	the	DET
fbem-31077	156	28	discussion	discussion	NOUN
fbem-31077	156	29	of	of	ADP
fbem-31077	156	30	ai	ai	PROPN
fbem-31077	156	31	's	's	PART
fbem-31077	156	32	symbolic	symbolic	ADJ
fbem-31077	156	33	function	function	NOUN
fbem-31077	156	34	as	as	ADP
fbem-31077	156	35	a	a	DET
fbem-31077	156	36	relational	relational	ADJ
fbem-31077	156	37	brand	brand	NOUN
fbem-31077	156	38	interface	interface	NOUN
fbem-31077	156	39	,	,	PUNCT
fbem-31077	156	40	rather	rather	ADV
fbem-31077	156	41	than	than	ADP
fbem-31077	156	42	a	a	DET
fbem-31077	156	43	mere	mere	ADJ
fbem-31077	156	44	technological	technological	ADJ
fbem-31077	156	45	tool	tool	NOUN
fbem-31077	156	46	.	.	PUNCT
fbem-31077	157	1	it	it	PRON
fbem-31077	157	2	also	also	ADV
fbem-31077	157	3	opens	open	VERB
fbem-31077	157	4	important	important	ADJ
fbem-31077	157	5	avenues	avenue	NOUN
fbem-31077	157	6	for	for	ADP
fbem-31077	157	7	future	future	ADJ
fbem-31077	157	8	research	research	NOUN
fbem-31077	157	9	exploring	explore	VERB
fbem-31077	157	10	cross	cross	ADJ
fbem-31077	157	11	-	-	ADJ
fbem-31077	157	12	cultural	cultural	ADJ
fbem-31077	157	13	,	,	PUNCT
fbem-31077	157	14	generational	generational	ADJ
fbem-31077	157	15	,	,	PUNCT
fbem-31077	157	16	and	and	CCONJ
fbem-31077	157	17	platform	platform	NOUN
fbem-31077	157	18	-	-	PUNCT
fbem-31077	157	19	specific	specific	ADJ
fbem-31077	157	20	dynamics	dynamic	NOUN
fbem-31077	157	21	—	—	PUNCT
fbem-31077	157	22	areas	area	NOUN
fbem-31077	157	23	that	that	PRON
fbem-31077	157	24	remain	remain	VERB
fbem-31077	157	25	relatively	relatively	ADV
fbem-31077	157	26	underexplored	underexplored	ADJ
fbem-31077	157	27	yet	yet	ADV
fbem-31077	157	28	possess	possess	VERB
fbem-31077	157	29	considerable	considerable	ADJ
fbem-31077	157	30	theoretical	theoretical	ADJ
fbem-31077	157	31	significance	significance	NOUN
fbem-31077	157	32	.	.	PUNCT
fbem-31077	158	1	5.4	5.4	NUM
fbem-31077	158	2	.	.	PUNCT
fbem-31077	159	1	future	future	ADJ
fbem-31077	159	2	empirical	empirical	ADJ
fbem-31077	159	3	pathways	pathway	NOUN
fbem-31077	159	4	the	the	DET
fbem-31077	159	5	conceptual	conceptual	ADJ
fbem-31077	159	6	inquiry	inquiry	NOUN
fbem-31077	159	7	is	be	AUX
fbem-31077	159	8	not	not	PART
fbem-31077	159	9	meant	mean	VERB
fbem-31077	159	10	to	to	PART
fbem-31077	159	11	remain	remain	VERB
fbem-31077	159	12	theoretical	theoretical	ADJ
fbem-31077	159	13	;	;	PUNCT
fbem-31077	159	14	rather	rather	ADV
fbem-31077	159	15	,	,	PUNCT
fbem-31077	159	16	it	it	PRON
fbem-31077	159	17	leads	lead	VERB
fbem-31077	159	18	into	into	ADP
fbem-31077	159	19	proposals	proposal	NOUN
fbem-31077	159	20	that	that	PRON
fbem-31077	159	21	are	be	AUX
fbem-31077	159	22	carefully	carefully	ADV
fbem-31077	159	23	designed	design	VERB
fbem-31077	159	24	as	as	ADP
fbem-31077	159	25	dynamic	dynamic	ADJ
fbem-31077	159	26	launch	launch	NOUN
fbem-31077	159	27	points	point	NOUN
fbem-31077	159	28	for	for	ADP
fbem-31077	159	29	actual	actual	ADJ
fbem-31077	159	30	,	,	PUNCT
fbem-31077	159	31	empirical	empirical	ADJ
fbem-31077	159	32	investigation	investigation	NOUN
fbem-31077	159	33	within	within	ADP
fbem-31077	159	34	the	the	DET
fbem-31077	159	35	intricate	intricate	ADJ
fbem-31077	159	36	digital	digital	ADJ
fbem-31077	159	37	brand	brand	NOUN
fbem-31077	159	38	world	world	NOUN
fbem-31077	159	39	.	.	PUNCT
fbem-31077	160	1	to	to	PART
fbem-31077	160	2	really	really	ADV
fbem-31077	160	3	turn	turn	VERB
fbem-31077	160	4	them	they	PRON
fbem-31077	160	5	into	into	ADP
fbem-31077	160	6	reality	reality	NOUN
fbem-31077	160	7	,	,	PUNCT
fbem-31077	160	8	discussion	discussion	NOUN
fbem-31077	160	9	now	now	ADV
fbem-31077	160	10	turns	turn	VERB
fbem-31077	160	11	to	to	ADP
fbem-31077	160	12	mapping	map	VERB
fbem-31077	160	13	out	out	ADP
fbem-31077	160	14	separate	separate	ADJ
fbem-31077	160	15	methodological	methodological	ADJ
fbem-31077	160	16	paths	path	NOUN
fbem-31077	160	17	and	and	CCONJ
fbem-31077	160	18	feasible	feasible	ADJ
fbem-31077	160	19	research	research	NOUN
fbem-31077	160	20	frameworks	framework	NOUN
fbem-31077	160	21	.	.	PUNCT
fbem-31077	161	1	the	the	DET
fbem-31077	161	2	aim	aim	NOUN
fbem-31077	161	3	is	be	AUX
fbem-31077	161	4	to	to	PART
fbem-31077	161	5	equip	equip	VERB
fbem-31077	161	6	the	the	DET
fbem-31077	161	7	scholarly	scholarly	ADJ
fbem-31077	161	8	community	community	NOUN
fbem-31077	161	9	with	with	ADP
fbem-31077	161	10	tools	tool	NOUN
fbem-31077	161	11	needed	need	VERB
fbem-31077	161	12	to	to	PART
fbem-31077	161	13	interrogate	interrogate	VERB
fbem-31077	161	14	seriously	seriously	ADV
fbem-31077	161	15	the	the	DET
fbem-31077	161	16	model	model	NOUN
fbem-31077	161	17	,	,	PUNCT
fbem-31077	161	18	operationalize	operationalize	VERB
fbem-31077	161	19	its	its	PRON
fbem-31077	161	20	constructs	construct	NOUN
fbem-31077	161	21	into	into	ADP
fbem-31077	161	22	empiricizable	empiricizable	ADJ
fbem-31077	161	23	variables	variable	NOUN
fbem-31077	161	24	,	,	PUNCT
fbem-31077	161	25	and	and	CCONJ
fbem-31077	161	26	probe	probe	VERB
fbem-31077	161	27	incisively	incisively	ADV
fbem-31077	161	28	into	into	ADP
fbem-31077	161	29	the	the	DET
fbem-31077	161	30	boundaries	boundary	NOUN
fbem-31077	161	31	of	of	ADP
fbem-31077	161	32	ai	ai	PROPN
fbem-31077	161	33	's	's	PART
fbem-31077	161	34	impact	impact	NOUN
fbem-31077	161	35	on	on	ADP
fbem-31077	161	36	shopper	shopper	NOUN
fbem-31077	161	37	behavior	behavior	NOUN
fbem-31077	161	38	.	.	PUNCT
fbem-31077	162	1	5.4.1	5.4.1	X
fbem-31077	162	2	.	.	PUNCT
fbem-31077	162	3	quantitative	quantitative	ADJ
fbem-31077	162	4	validation	validation	NOUN
fbem-31077	162	5	via	via	ADP
fbem-31077	162	6	structural	structural	ADJ
fbem-31077	162	7	equation	equation	NOUN
fbem-31077	162	8	modeling	modeling	NOUN
fbem-31077	162	9	(	(	PUNCT
fbem-31077	162	10	sem	sem	NOUN
fbem-31077	162	11	)	)	PUNCT
fbem-31077	162	12	to	to	PART
fbem-31077	162	13	test	test	VERB
fbem-31077	162	14	the	the	DET
fbem-31077	162	15	proposed	propose	VERB
fbem-31077	162	16	relationships	relationship	NOUN
fbem-31077	162	17	among	among	ADP
fbem-31077	162	18	ai	ai	PRON
fbem-31077	162	19	perception	perception	NOUN
fbem-31077	162	20	,	,	PUNCT
fbem-31077	162	21	trust	trust	NOUN
fbem-31077	162	22	mechanisms	mechanism	NOUN
fbem-31077	162	23	,	,	PUNCT
fbem-31077	162	24	and	and	CCONJ
fbem-31077	162	25	behavioral	behavioral	ADJ
fbem-31077	162	26	outcomes	outcome	NOUN
fbem-31077	162	27	,	,	PUNCT
fbem-31077	162	28	future	future	ADJ
fbem-31077	162	29	researchers	researcher	NOUN
fbem-31077	162	30	can	can	AUX
fbem-31077	162	31	adopt	adopt	VERB
fbem-31077	162	32	survey	survey	NOUN
fbem-31077	162	33	-	-	PUNCT
fbem-31077	162	34	based	base	VERB
fbem-31077	162	35	quantitative	quantitative	ADJ
fbem-31077	162	36	methods	method	NOUN
fbem-31077	162	37	.	.	PUNCT
fbem-31077	163	1	constructs	construct	NOUN
fbem-31077	163	2	such	such	ADJ
fbem-31077	163	3	as	as	ADP
fbem-31077	163	4	perceived	perceive	VERB
fbem-31077	163	5	authenticity	authenticity	NOUN
fbem-31077	163	6	(	(	PUNCT
fbem-31077	163	7	e.g.	e.g.	ADV
fbem-31077	163	8	,	,	PUNCT
fbem-31077	163	9	kumar	kumar	PROPN
fbem-31077	163	10	&	&	CCONJ
fbem-31077	163	11	sharma	sharma	PROPN
fbem-31077	163	12	,	,	PUNCT
fbem-31077	163	13	2024	2024	NUM
fbem-31077	163	14	)	)	PUNCT
fbem-31077	163	15	,	,	PUNCT
fbem-31077	163	16	cognitive	cognitive	ADJ
fbem-31077	163	17	and	and	CCONJ
fbem-31077	163	18	affective	affective	ADJ
fbem-31077	163	19	trust	trust	NOUN
fbem-31077	163	20	(	(	PUNCT
fbem-31077	163	21	e.g.	e.g.	ADV
fbem-31077	163	22	,	,	PUNCT
fbem-31077	163	23	shang	shang	PROPN
fbem-31077	163	24	,	,	PUNCT
fbem-31077	163	25	hsieh	hsieh	PROPN
fbem-31077	163	26	,	,	PUNCT
fbem-31077	163	27	&	&	CCONJ
fbem-31077	163	28	shah	shah	PROPN
fbem-31077	163	29	,	,	PUNCT
fbem-31077	163	30	2024	2024	NUM
fbem-31077	163	31	)	)	PUNCT
fbem-31077	163	32	,	,	PUNCT
fbem-31077	163	33	and	and	CCONJ
fbem-31077	163	34	engagement	engagement	NOUN
fbem-31077	163	35	or	or	CCONJ
fbem-31077	163	36	loyalty	loyalty	NOUN
fbem-31077	163	37	(	(	PUNCT
fbem-31077	163	38	e.g.	e.g.	ADV
fbem-31077	163	39	,	,	PUNCT
fbem-31077	163	40	chen	chen	PROPN
fbem-31077	163	41	et	et	PROPN
fbem-31077	163	42	al	al	PROPN
fbem-31077	163	43	.	.	PROPN
fbem-31077	163	44	,	,	PUNCT
fbem-31077	163	45	2022	2022	NUM
fbem-31077	163	46	)	)	PUNCT
fbem-31077	163	47	have	have	AUX
fbem-31077	163	48	validated	validate	VERB
fbem-31077	163	49	measurement	measurement	NOUN
fbem-31077	163	50	scales	scale	NOUN
fbem-31077	163	51	that	that	PRON
fbem-31077	163	52	can	can	AUX
fbem-31077	163	53	be	be	AUX
fbem-31077	163	54	adapted	adapt	VERB
fbem-31077	163	55	to	to	PART
fbem-31077	163	56	ai	ai	VERB
fbem-31077	163	57	contexts	contexts	NOUN
fbem-31077	163	58	.	.	PUNCT
fbem-31077	164	1	using	use	VERB
fbem-31077	164	2	structural	structural	ADJ
fbem-31077	164	3	equation	equation	NOUN
fbem-31077	164	4	modeling	modeling	NOUN
fbem-31077	164	5	(	(	PUNCT
fbem-31077	164	6	sem	sem	NOUN
fbem-31077	164	7	)	)	PUNCT
fbem-31077	164	8	,	,	PUNCT
fbem-31077	164	9	scholars	scholar	NOUN
fbem-31077	164	10	can	can	AUX
fbem-31077	164	11	examine	examine	VERB
fbem-31077	164	12	the	the	DET
fbem-31077	164	13	direct	direct	ADJ
fbem-31077	164	14	,	,	PUNCT
fbem-31077	164	15	mediated	mediate	VERB
fbem-31077	164	16	,	,	PUNCT
fbem-31077	164	17	and	and	CCONJ
fbem-31077	164	18	moderated	moderated	ADJ
fbem-31077	164	19	relationships	relationship	NOUN
fbem-31077	164	20	posited	posit	VERB
fbem-31077	164	21	in	in	ADP
fbem-31077	164	22	the	the	DET
fbem-31077	164	23	framework	framework	NOUN
fbem-31077	164	24	—	—	PUNCT
fbem-31077	164	25	especially	especially	ADV
fbem-31077	164	26	the	the	DET
fbem-31077	164	27	role	role	NOUN
fbem-31077	164	28	of	of	ADP
fbem-31077	164	29	digital	digital	ADJ
fbem-31077	164	30	literacy	literacy	NOUN
fbem-31077	164	31	and	and	CCONJ
fbem-31077	164	32	ai	ai	AUX
fbem-31077	164	33	labeling	labeling	NOUN
fbem-31077	164	34	as	as	ADP
fbem-31077	164	35	moderators	moderator	NOUN
fbem-31077	164	36	.	.	PUNCT
fbem-31077	165	1	participants	participant	NOUN
fbem-31077	165	2	can	can	AUX
fbem-31077	165	3	be	be	AUX
fbem-31077	165	4	recruited	recruit	VERB
fbem-31077	165	5	from	from	ADP
fbem-31077	165	6	online	online	ADJ
fbem-31077	165	7	consumer	consumer	NOUN
fbem-31077	165	8	panels	panel	NOUN
fbem-31077	165	9	,	,	PUNCT
fbem-31077	165	10	platforms	platform	NOUN
fbem-31077	165	11	like	like	ADP
fbem-31077	165	12	amazon	amazon	PROPN
fbem-31077	165	13	mturk	mturk	PROPN
fbem-31077	165	14	or	or	CCONJ
fbem-31077	165	15	prolific	prolific	NOUN
fbem-31077	165	16	,	,	PUNCT
fbem-31077	165	17	or	or	CCONJ
fbem-31077	165	18	brand	brand	NOUN
fbem-31077	165	19	-	-	PUNCT
fbem-31077	165	20	specific	specific	ADJ
fbem-31077	165	21	communities	community	NOUN
fbem-31077	165	22	that	that	PRON
fbem-31077	165	23	regularly	regularly	ADV
fbem-31077	165	24	interact	interact	VERB
fbem-31077	165	25	with	with	ADP
fbem-31077	165	26	ai	ai	PROPN
fbem-31077	165	27	systems	system	NOUN
fbem-31077	165	28	such	such	ADJ
fbem-31077	165	29	as	as	ADP
fbem-31077	165	30	chatbots	chatbot	NOUN
fbem-31077	165	31	,	,	PUNCT
fbem-31077	165	32	recommendation	recommendation	NOUN
fbem-31077	165	33	engines	engine	NOUN
fbem-31077	165	34	,	,	PUNCT
fbem-31077	165	35	or	or	CCONJ
fbem-31077	165	36	virtual	virtual	ADJ
fbem-31077	165	37	assistants	assistant	NOUN
fbem-31077	165	38	.	.	PUNCT
fbem-31077	166	1	5.4.2	5.4.2	X
fbem-31077	166	2	.	.	PUNCT
fbem-31077	166	3	experimental	experimental	ADJ
fbem-31077	166	4	approaches	approach	NOUN
fbem-31077	166	5	to	to	PART
fbem-31077	166	6	test	test	VERB
fbem-31077	166	7	ai	ai	AUX
fbem-31077	166	8	framing	frame	VERB
fbem-31077	166	9	and	and	CCONJ
fbem-31077	166	10	labeling	labeling	NOUN
fbem-31077	166	11	effects	effect	NOUN
fbem-31077	166	12	given	give	VERB
fbem-31077	166	13	the	the	DET
fbem-31077	166	14	growing	grow	VERB
fbem-31077	166	15	interest	interest	NOUN
fbem-31077	166	16	in	in	ADP
fbem-31077	166	17	psychological	psychological	ADJ
fbem-31077	166	18	framing	framing	NOUN
fbem-31077	166	19	of	of	ADP
fbem-31077	166	20	ai	ai	PROPN
fbem-31077	166	21	(	(	PUNCT
fbem-31077	166	22	chae	chae	PROPN
fbem-31077	166	23	&	&	CCONJ
fbem-31077	166	24	lee	lee	PROPN
fbem-31077	166	25	,	,	PUNCT
fbem-31077	166	26	2024	2024	NUM
fbem-31077	166	27	)	)	PUNCT
fbem-31077	166	28	,	,	PUNCT
fbem-31077	166	29	controlled	control	VERB
fbem-31077	166	30	experiments	experiment	NOUN
fbem-31077	166	31	can	can	AUX
fbem-31077	166	32	be	be	AUX
fbem-31077	166	33	employed	employ	VERB
fbem-31077	166	34	to	to	PART
fbem-31077	166	35	examine	examine	VERB
fbem-31077	166	36	how	how	SCONJ
fbem-31077	166	37	different	different	ADJ
fbem-31077	166	38	ai	ai	VERB
fbem-31077	166	39	labels	label	NOUN
fbem-31077	166	40	(	(	PUNCT
fbem-31077	166	41	“	"	PUNCT
fbem-31077	166	42	ai	ai	AUX
fbem-31077	166	43	-	-	PUNCT
fbem-31077	166	44	powered	power	VERB
fbem-31077	166	45	”	"	PUNCT
fbem-31077	166	46	vs.	vs.	ADP
fbem-31077	166	47	“	"	PUNCT
fbem-31077	166	48	smart	smart	ADJ
fbem-31077	166	49	assistant	assistant	NOUN
fbem-31077	166	50	”	"	PUNCT
fbem-31077	166	51	)	)	PUNCT
fbem-31077	166	52	,	,	PUNCT
fbem-31077	166	53	degrees	degree	NOUN
fbem-31077	166	54	of	of	ADP
fbem-31077	166	55	anthropomorphism	anthropomorphism	NOUN
fbem-31077	166	56	,	,	PUNCT
fbem-31077	166	57	or	or	CCONJ
fbem-31077	166	58	personalization	personalization	NOUN
fbem-31077	166	59	depth	depth	NOUN
fbem-31077	166	60	affect	affect	VERB
fbem-31077	166	61	trust	trust	NOUN
fbem-31077	166	62	and	and	CCONJ
fbem-31077	166	63	consumer	consumer	NOUN
fbem-31077	166	64	response	response	NOUN
fbem-31077	166	65	.	.	PUNCT
fbem-31077	167	1	between	between	ADP
fbem-31077	167	2	-	-	PUNCT
fbem-31077	167	3	subjects	subject	NOUN
fbem-31077	167	4	designs	design	NOUN
fbem-31077	167	5	could	could	AUX
fbem-31077	167	6	manipulate	manipulate	VERB
fbem-31077	167	7	the	the	DET
fbem-31077	167	8	ai	ai	PROPN
fbem-31077	167	9	interface	interface	NOUN
fbem-31077	167	10	characteristics	characteristic	NOUN
fbem-31077	167	11	and	and	CCONJ
fbem-31077	167	12	measure	measure	VERB
fbem-31077	167	13	subsequent	subsequent	ADJ
fbem-31077	167	14	shifts	shift	NOUN
fbem-31077	167	15	in	in	ADP
fbem-31077	167	16	perceived	perceive	VERB
fbem-31077	167	17	warmth	warmth	NOUN
fbem-31077	167	18	,	,	PUNCT
fbem-31077	167	19	authenticity	authenticity	NOUN
fbem-31077	167	20	,	,	PUNCT
fbem-31077	167	21	or	or	CCONJ
fbem-31077	167	22	trust	trust	NOUN
fbem-31077	167	23	.	.	PUNCT
fbem-31077	168	1	this	this	DET
fbem-31077	168	2	approach	approach	NOUN
fbem-31077	168	3	is	be	AUX
fbem-31077	168	4	particularly	particularly	ADV
fbem-31077	168	5	effective	effective	ADJ
fbem-31077	168	6	for	for	ADP
fbem-31077	168	7	testing	testing	NOUN
fbem-31077	168	8	proposition	proposition	NOUN
fbem-31077	168	9	5	5	NUM
fbem-31077	168	10	,	,	PUNCT
fbem-31077	168	11	which	which	PRON
fbem-31077	168	12	posits	posit	VERB
fbem-31077	168	13	that	that	PRON
fbem-31077	168	14	ai	ai	AUX
fbem-31077	168	15	labeling	labeling	NOUN
fbem-31077	168	16	moderates	moderate	NOUN
fbem-31077	168	17	the	the	DET
fbem-31077	168	18	relationship	relationship	NOUN
fbem-31077	168	19	between	between	ADP
fbem-31077	168	20	trust	trust	NOUN
fbem-31077	168	21	and	and	CCONJ
fbem-31077	168	22	behavioral	behavioral	ADJ
fbem-31077	168	23	outcomes	outcome	NOUN
fbem-31077	168	24	.	.	PUNCT
fbem-31077	169	1	eyetracking	eyetracke	VERB
fbem-31077	169	2	or	or	CCONJ
fbem-31077	169	3	neuroimaging	neuroimaging	NOUN
fbem-31077	169	4	tools	tool	NOUN
fbem-31077	169	5	(	(	PUNCT
fbem-31077	169	6	e.g.	e.g.	ADV
fbem-31077	169	7	,	,	PUNCT
fbem-31077	169	8	eeg	eeg	NOUN
fbem-31077	169	9	)	)	PUNCT
fbem-31077	169	10	could	could	AUX
fbem-31077	169	11	be	be	AUX
fbem-31077	169	12	used	use	VERB
fbem-31077	169	13	in	in	ADP
fbem-31077	169	14	future	future	ADJ
fbem-31077	169	15	studies	study	NOUN
fbem-31077	169	16	to	to	PART
fbem-31077	169	17	examine	examine	VERB
fbem-31077	169	18	subconscious	subconscious	ADJ
fbem-31077	169	19	processing	processing	NOUN
fbem-31077	169	20	of	of	ADP
fbem-31077	169	21	ai	ai	ADJ
fbem-31077	169	22	cues	cue	NOUN
fbem-31077	169	23	.	.	PUNCT
fbem-31077	170	1	5.4.3	5.4.3	X
fbem-31077	170	2	.	.	PUNCT
fbem-31077	170	3	qualitative	qualitative	ADJ
fbem-31077	170	4	insights	insight	NOUN
fbem-31077	170	5	through	through	ADP
fbem-31077	170	6	in	in	ADP
fbem-31077	170	7	-	-	PUNCT
fbem-31077	170	8	depth	depth	NOUN
fbem-31077	170	9	interviews	interview	NOUN
fbem-31077	170	10	and	and	CCONJ
fbem-31077	170	11	thematic	thematic	ADJ
fbem-31077	170	12	analysis	analysis	NOUN
fbem-31077	170	13	to	to	PART
fbem-31077	170	14	investigate	investigate	VERB
fbem-31077	170	15	how	how	SCONJ
fbem-31077	170	16	consumers	consumer	NOUN
fbem-31077	170	17	interpret	interpret	VERB
fbem-31077	170	18	and	and	CCONJ
fbem-31077	170	19	emotionally	emotionally	ADV
fbem-31077	170	20	respond	respond	VERB
fbem-31077	170	21	to	to	ADP
fbem-31077	170	22	ai	ai	VERB
fbem-31077	170	23	agents	agent	NOUN
fbem-31077	170	24	,	,	PUNCT
fbem-31077	170	25	future	future	ADJ
fbem-31077	170	26	research	research	NOUN
fbem-31077	170	27	could	could	AUX
fbem-31077	170	28	utilize	utilize	VERB
fbem-31077	170	29	employ	employ	VERB
fbem-31077	170	30	semi	semi	ADJ
fbem-31077	170	31	-	-	ADJ
fbem-31077	170	32	structured	structured	ADJ
fbem-31077	170	33	interviews	interview	NOUN
fbem-31077	170	34	combined	combine	VERB
fbem-31077	170	35	with	with	ADP
fbem-31077	170	36	thematic	thematic	ADJ
fbem-31077	170	37	analysis	analysis	NOUN
fbem-31077	170	38	using	use	VERB
fbem-31077	170	39	tools	tool	NOUN
fbem-31077	170	40	like	like	ADP
fbem-31077	170	41	nvivo	nvivo	ADJ
fbem-31077	170	42	.	.	PUNCT
fbem-31077	171	1	this	this	DET
fbem-31077	171	2	qualitative	qualitative	ADJ
fbem-31077	171	3	approach	approach	NOUN
fbem-31077	171	4	is	be	AUX
fbem-31077	171	5	particularly	particularly	ADV
fbem-31077	171	6	suitable	suitable	ADJ
fbem-31077	171	7	for	for	ADP
fbem-31077	171	8	investigating	investigate	VERB
fbem-31077	171	9	complex	complex	ADJ
fbem-31077	171	10	constructs	construct	NOUN
fbem-31077	171	11	like	like	ADP
fbem-31077	171	12	perceived	perceive	VERB
fbem-31077	171	13	emotional	emotional	ADJ
fbem-31077	171	14	comfort	comfort	NOUN
fbem-31077	171	15	,	,	PUNCT
fbem-31077	171	16	intrusiveness	intrusiveness	ADJ
fbem-31077	171	17	,	,	PUNCT
fbem-31077	171	18	and	and	CCONJ
fbem-31077	171	19	psychological	psychological	ADJ
fbem-31077	171	20	control	control	NOUN
fbem-31077	171	21	,	,	PUNCT
fbem-31077	171	22	which	which	PRON
fbem-31077	171	23	may	may	AUX
fbem-31077	171	24	not	not	PART
fbem-31077	171	25	be	be	AUX
fbem-31077	171	26	fully	fully	ADV
fbem-31077	171	27	captured	capture	VERB
fbem-31077	171	28	through	through	ADP
fbem-31077	171	29	structured	structured	ADJ
fbem-31077	171	30	surveys	survey	NOUN
fbem-31077	171	31	.	.	PUNCT
fbem-31077	172	1	the	the	DET
fbem-31077	172	2	qualitative	qualitative	ADJ
fbem-31077	172	3	findings	finding	NOUN
fbem-31077	172	4	can	can	AUX
fbem-31077	172	5	help	help	VERB
fbem-31077	172	6	refine	refine	VERB
fbem-31077	172	7	the	the	DET
fbem-31077	172	8	framework	framework	NOUN
fbem-31077	172	9	by	by	ADP
fbem-31077	172	10	identifying	identify	VERB
fbem-31077	172	11	emergent	emergent	ADJ
fbem-31077	172	12	dimensions	dimension	NOUN
fbem-31077	172	13	of	of	ADP
fbem-31077	172	14	ai	ai	ADJ
fbem-31077	172	15	perception	perception	NOUN
fbem-31077	172	16	and	and	CCONJ
fbem-31077	172	17	extending	extend	VERB
fbem-31077	172	18	theoretical	theoretical	ADJ
fbem-31077	172	19	constructs	construct	NOUN
fbem-31077	172	20	(	(	PUNCT
fbem-31077	172	21	e.g.	e.g.	ADV
fbem-31077	172	22	,	,	PUNCT
fbem-31077	172	23	trust	trust	NOUN
fbem-31077	172	24	,	,	PUNCT
fbem-31077	172	25	perceived	perceive	VERB
fbem-31077	172	26	control	control	NOUN
fbem-31077	172	27	)	)	PUNCT
fbem-31077	172	28	through	through	ADP
fbem-31077	172	29	the	the	DET
fbem-31077	172	30	lens	lens	NOUN
fbem-31077	172	31	of	of	ADP
fbem-31077	172	32	lived	live	VERB
fbem-31077	172	33	consumer	consumer	NOUN
fbem-31077	172	34	narratives	narrative	NOUN
fbem-31077	172	35	.	.	PUNCT
fbem-31077	173	1	additionally	additionally	ADV
fbem-31077	173	2	,	,	PUNCT
fbem-31077	173	3	conducting	conduct	VERB
fbem-31077	173	4	cross	cross	ADJ
fbem-31077	173	5	-	-	ADJ
fbem-31077	173	6	cultural	cultural	ADJ
fbem-31077	173	7	interviews	interview	NOUN
fbem-31077	173	8	may	may	AUX
fbem-31077	173	9	further	far	ADV
fbem-31077	173	10	illuminate	illuminate	VERB
fbem-31077	173	11	how	how	SCONJ
fbem-31077	173	12	cultural	cultural	ADJ
fbem-31077	173	13	norms	norm	NOUN
fbem-31077	173	14	and	and	CCONJ
fbem-31077	173	15	technological	technological	ADJ
fbem-31077	173	16	orientations	orientation	NOUN
fbem-31077	173	17	shape	shape	VERB
fbem-31077	173	18	consumer	consumer	NOUN
fbem-31077	173	19	interpretations	interpretation	NOUN
fbem-31077	173	20	of	of	ADP
fbem-31077	173	21	ai	ai	VERB
fbem-31077	173	22	across	across	ADP
fbem-31077	173	23	regions	region	NOUN
fbem-31077	173	24	.	.	PUNCT
fbem-31077	174	1	5.4.4	5.4.4	NUM
fbem-31077	174	2	.	.	PUNCT
fbem-31077	174	3	mixed	mixed	ADJ
fbem-31077	174	4	methods	method	NOUN
fbem-31077	174	5	approaches	approach	NOUN
fbem-31077	174	6	for	for	ADP
fbem-31077	174	7	contextual	contextual	ADJ
fbem-31077	174	8	richness	richness	NOUN
fbem-31077	174	9	and	and	CCONJ
fbem-31077	174	10	scale	scale	NOUN
fbem-31077	174	11	considering	consider	VERB
fbem-31077	174	12	the	the	DET
fbem-31077	174	13	multi	multi	ADJ
fbem-31077	174	14	-	-	ADJ
fbem-31077	174	15	dimensional	dimensional	ADJ
fbem-31077	174	16	nature	nature	NOUN
fbem-31077	174	17	of	of	ADP
fbem-31077	174	18	ai	ai	ADJ
fbem-31077	174	19	-	-	PUNCT
fbem-31077	174	20	brand	brand	NOUN
fbem-31077	174	21	interactions	interaction	NOUN
fbem-31077	174	22	,	,	PUNCT
fbem-31077	174	23	mixed	mixed	ADJ
fbem-31077	174	24	methods	method	NOUN
fbem-31077	174	25	research	research	NOUN
fbem-31077	174	26	combining	combine	VERB
fbem-31077	174	27	quantitative	quantitative	ADJ
fbem-31077	174	28	modeling	modeling	NOUN
fbem-31077	174	29	with	with	ADP
fbem-31077	174	30	qualitative	qualitative	ADJ
fbem-31077	174	31	exploration	exploration	NOUN
fbem-31077	174	32	can	can	AUX
fbem-31077	174	33	yield	yield	VERB
fbem-31077	174	34	a	a	DET
fbem-31077	174	35	more	more	ADV
fbem-31077	174	36	comprehensive	comprehensive	ADJ
fbem-31077	174	37	understanding	understanding	NOUN
fbem-31077	174	38	.	.	PUNCT
fbem-31077	175	1	for	for	ADP
fbem-31077	175	2	example	example	NOUN
fbem-31077	175	3	,	,	PUNCT
fbem-31077	175	4	researchers	researcher	NOUN
fbem-31077	175	5	might	might	AUX
fbem-31077	175	6	first	first	ADV
fbem-31077	175	7	conduct	conduct	VERB
fbem-31077	175	8	qualitative	qualitative	ADJ
fbem-31077	175	9	interviews	interview	NOUN
fbem-31077	175	10	to	to	PART
fbem-31077	175	11	surface	surface	VERB
fbem-31077	175	12	contextspecific	contextspecific	ADJ
fbem-31077	175	13	themes	theme	NOUN
fbem-31077	175	14	in	in	ADP
fbem-31077	175	15	ai	ai	ADJ
fbem-31077	175	16	perception	perception	NOUN
fbem-31077	175	17	and	and	CCONJ
fbem-31077	175	18	then	then	ADV
fbem-31077	175	19	develop	develop	VERB
fbem-31077	175	20	quantitative	quantitative	ADJ
fbem-31077	175	21	surveys	survey	NOUN
fbem-31077	175	22	informed	inform	VERB
fbem-31077	175	23	by	by	ADP
fbem-31077	175	24	these	these	DET
fbem-31077	175	25	insights	insight	NOUN
fbem-31077	175	26	for	for	ADP
fbem-31077	175	27	large	large	ADJ
fbem-31077	175	28	-	-	PUNCT
fbem-31077	175	29	scale	scale	NOUN
fbem-31077	175	30	testing	testing	NOUN
fbem-31077	175	31	.	.	PUNCT
fbem-31077	176	1	such	such	ADJ
fbem-31077	176	2	mixed	mixed	ADJ
fbem-31077	176	3	methods	method	NOUN
fbem-31077	176	4	designs	design	NOUN
fbem-31077	176	5	enhance	enhance	AUX
fbem-31077	176	6	construct	construct	VERB
fbem-31077	176	7	validity	validity	NOUN
fbem-31077	176	8	by	by	ADP
fbem-31077	176	9	anchoring	anchor	VERB
fbem-31077	176	10	measurement	measurement	NOUN
fbem-31077	176	11	instruments	instrument	NOUN
fbem-31077	176	12	in	in	ADP
fbem-31077	176	13	real	real	ADJ
fbem-31077	176	14	-	-	PUNCT
fbem-31077	176	15	world	world	NOUN
fbem-31077	176	16	consumer	consumer	NOUN
fbem-31077	176	17	experiences	experience	NOUN
fbem-31077	176	18	,	,	PUNCT
fbem-31077	176	19	thereby	thereby	ADV
fbem-31077	176	20	bolstering	bolster	VERB
fbem-31077	176	21	both	both	PRON
fbem-31077	176	22	theoretical	theoretical	ADJ
fbem-31077	176	23	rigor	rigor	NOUN
fbem-31077	176	24	and	and	CCONJ
fbem-31077	176	25	practical	practical	ADJ
fbem-31077	176	26	relevance	relevance	NOUN
fbem-31077	176	27	.	.	PUNCT
fbem-31077	177	1	this	this	DET
fbem-31077	177	2	approach	approach	NOUN
fbem-31077	177	3	is	be	AUX
fbem-31077	177	4	particularly	particularly	ADV
fbem-31077	177	5	valuable	valuable	ADJ
fbem-31077	177	6	for	for	ADP
fbem-31077	177	7	refining	refining	NOUN
fbem-31077	177	8	theories	theory	NOUN
fbem-31077	177	9	and	and	CCONJ
fbem-31077	177	10	for	for	ADP
fbem-31077	177	11	deriving	derive	VERB
fbem-31077	177	12	actionable	actionable	ADJ
fbem-31077	177	13	insights	insight	NOUN
fbem-31077	177	14	for	for	ADP
fbem-31077	177	15	the	the	DET
fbem-31077	177	16	design	design	NOUN
fbem-31077	177	17	of	of	ADP
fbem-31077	177	18	human	human	ADJ
fbem-31077	177	19	-	-	PUNCT
fbem-31077	177	20	centric	centric	ADJ
fbem-31077	177	21	ai	ai	PROPN
fbem-31077	177	22	systems	system	NOUN
fbem-31077	177	23	.	.	PUNCT
fbem-31077	178	1	5.4.5	5.4.5	NUM
fbem-31077	178	2	.	.	PUNCT
fbem-31077	179	1	longitudinal	longitudinal	ADJ
fbem-31077	179	2	and	and	CCONJ
fbem-31077	179	3	cross	cross	ADJ
fbem-31077	179	4	-	-	ADJ
fbem-31077	179	5	platform	platform	ADJ
fbem-31077	179	6	research	research	NOUN
fbem-31077	179	7	designs	design	NOUN
fbem-31077	179	8	lastly	lastly	ADV
fbem-31077	179	9	,	,	PUNCT
fbem-31077	179	10	future	future	ADJ
fbem-31077	179	11	research	research	NOUN
fbem-31077	179	12	would	would	AUX
fbem-31077	179	13	benefit	benefit	VERB
fbem-31077	179	14	from	from	ADP
fbem-31077	179	15	adopting	adopt	VERB
fbem-31077	179	16	longitudinal	longitudinal	ADJ
fbem-31077	179	17	designs	design	NOUN
fbem-31077	179	18	to	to	PART
fbem-31077	179	19	capture	capture	VERB
fbem-31077	179	20	how	how	SCONJ
fbem-31077	179	21	consumer	consumer	NOUN
fbem-31077	179	22	trust	trust	NOUN
fbem-31077	179	23	and	and	CCONJ
fbem-31077	179	24	airelated	airelate	VERB
fbem-31077	179	25	behaviors	behavior	NOUN
fbem-31077	179	26	evolve	evolve	VERB
fbem-31077	179	27	over	over	ADP
fbem-31077	179	28	time	time	NOUN
fbem-31077	179	29	.	.	PUNCT
fbem-31077	180	1	given	give	VERB
fbem-31077	180	2	that	that	DET
fbem-31077	180	3	trust	trust	NOUN
fbem-31077	180	4	formation	formation	NOUN
fbem-31077	180	5	is	be	AUX
fbem-31077	180	6	inherently	inherently	ADV
fbem-31077	180	7	dynamic	dynamic	ADJ
fbem-31077	180	8	,	,	PUNCT
fbem-31077	180	9	repeated	repeat	VERB
fbem-31077	180	10	-	-	PUNCT
fbem-31077	180	11	measures	measure	NOUN
fbem-31077	180	12	studies	study	NOUN
fbem-31077	180	13	can	can	AUX
fbem-31077	180	14	shed	shed	VERB
fbem-31077	180	15	light	light	NOUN
fbem-31077	180	16	on	on	ADP
fbem-31077	180	17	how	how	SCONJ
fbem-31077	180	18	factors	factor	NOUN
fbem-31077	180	19	such	such	ADJ
fbem-31077	180	20	as	as	ADP
fbem-31077	180	21	user	user	NOUN
fbem-31077	180	22	satisfaction	satisfaction	NOUN
fbem-31077	180	23	,	,	PUNCT
fbem-31077	180	24	accumulated	accumulated	ADJ
fbem-31077	180	25	experience	experience	NOUN
fbem-31077	180	26	,	,	PUNCT
fbem-31077	180	27	or	or	CCONJ
fbem-31077	180	28	system	system	NOUN
fbem-31077	180	29	updates	update	NOUN
fbem-31077	180	30	shape	shape	VERB
fbem-31077	180	31	ongoing	ongoing	ADJ
fbem-31077	180	32	engagement	engagement	NOUN
fbem-31077	180	33	or	or	CCONJ
fbem-31077	180	34	disengagement	disengagement	NOUN
fbem-31077	180	35	.	.	PUNCT
fbem-31077	181	1	63	63	NUM
fbem-31077	181	2	moreover	moreover	ADV
fbem-31077	181	3	,	,	PUNCT
fbem-31077	181	4	comparative	comparative	ADJ
fbem-31077	181	5	analyses	analysis	NOUN
fbem-31077	181	6	across	across	ADP
fbem-31077	181	7	various	various	ADJ
fbem-31077	181	8	industry	industry	NOUN
fbem-31077	181	9	sectors	sector	NOUN
fbem-31077	181	10	—	—	PUNCT
fbem-31077	181	11	such	such	ADJ
fbem-31077	181	12	as	as	ADP
fbem-31077	181	13	e	e	NOUN
fbem-31077	181	14	-	-	NOUN
fbem-31077	181	15	commerce	commerce	ADJ
fbem-31077	181	16	,	,	PUNCT
fbem-31077	181	17	financial	financial	ADJ
fbem-31077	181	18	services	service	NOUN
fbem-31077	181	19	,	,	PUNCT
fbem-31077	181	20	healthcare	healthcare	PROPN
fbem-31077	181	21	,	,	PUNCT
fbem-31077	181	22	and	and	CCONJ
fbem-31077	181	23	entertainment	entertainment	NOUN
fbem-31077	181	24	—	—	PUNCT
fbem-31077	181	25	can	can	AUX
fbem-31077	181	26	reveal	reveal	VERB
fbem-31077	181	27	domain	domain	NOUN
fbem-31077	181	28	-	-	PUNCT
fbem-31077	181	29	specific	specific	ADJ
fbem-31077	181	30	variations	variation	NOUN
fbem-31077	181	31	that	that	PRON
fbem-31077	181	32	influence	influence	VERB
fbem-31077	181	33	the	the	DET
fbem-31077	181	34	applicability	applicability	NOUN
fbem-31077	181	35	and	and	CCONJ
fbem-31077	181	36	generalizability	generalizability	NOUN
fbem-31077	181	37	of	of	ADP
fbem-31077	181	38	the	the	DET
fbem-31077	181	39	proposed	propose	VERB
fbem-31077	181	40	framework	framework	NOUN
fbem-31077	181	41	.	.	PUNCT
fbem-31077	182	1	6	6	X
fbem-31077	182	2	.	.	X
fbem-31077	182	3	conclusion	conclusion	NOUN
fbem-31077	182	4	the	the	DET
fbem-31077	182	5	rise	rise	NOUN
fbem-31077	182	6	of	of	ADP
fbem-31077	182	7	artificial	artificial	ADJ
fbem-31077	182	8	intelligence	intelligence	NOUN
fbem-31077	182	9	(	(	PUNCT
fbem-31077	182	10	ai	ai	NOUN
fbem-31077	182	11	)	)	PUNCT
fbem-31077	182	12	within	within	ADP
fbem-31077	182	13	digital	digital	ADJ
fbem-31077	182	14	branding	branding	NOUN
fbem-31077	182	15	ecosystems	ecosystem	NOUN
fbem-31077	182	16	has	have	AUX
fbem-31077	182	17	fundamentally	fundamentally	ADV
fbem-31077	182	18	reshaped	reshape	VERB
fbem-31077	182	19	the	the	DET
fbem-31077	182	20	landscape	landscape	NOUN
fbem-31077	182	21	of	of	ADP
fbem-31077	182	22	consumer	consumer	NOUN
fbem-31077	182	23	-	-	PUNCT
fbem-31077	182	24	brand	brand	NOUN
fbem-31077	182	25	interactions	interaction	NOUN
fbem-31077	182	26	,	,	PUNCT
fbem-31077	182	27	compelling	compelling	ADJ
fbem-31077	182	28	both	both	CCONJ
fbem-31077	182	29	scholars	scholar	NOUN
fbem-31077	182	30	and	and	CCONJ
fbem-31077	182	31	practitioners	practitioner	NOUN
fbem-31077	182	32	to	to	PART
fbem-31077	182	33	reconsider	reconsider	VERB
fbem-31077	182	34	how	how	SCONJ
fbem-31077	182	35	trust	trust	NOUN
fbem-31077	182	36	,	,	PUNCT
fbem-31077	182	37	personalization	personalization	NOUN
fbem-31077	182	38	,	,	PUNCT
fbem-31077	182	39	and	and	CCONJ
fbem-31077	182	40	emotional	emotional	ADJ
fbem-31077	182	41	engagement	engagement	NOUN
fbem-31077	182	42	unfold	unfold	NOUN
fbem-31077	182	43	in	in	ADP
fbem-31077	182	44	aimediated	aimediate	VERB
fbem-31077	182	45	environments	environment	NOUN
fbem-31077	182	46	.	.	PUNCT
fbem-31077	183	1	this	this	DET
fbem-31077	183	2	study	study	NOUN
fbem-31077	183	3	presents	present	VERB
fbem-31077	183	4	a	a	DET
fbem-31077	183	5	comprehensive	comprehensive	ADJ
fbem-31077	183	6	conceptual	conceptual	ADJ
fbem-31077	183	7	framework	framework	NOUN
fbem-31077	183	8	that	that	PRON
fbem-31077	183	9	weaves	weave	VERB
fbem-31077	183	10	together	together	ADV
fbem-31077	183	11	consumer	consumer	NOUN
fbem-31077	183	12	perceptions	perception	NOUN
fbem-31077	183	13	of	of	ADP
fbem-31077	183	14	ai	ai	NOUN
fbem-31077	183	15	,	,	PUNCT
fbem-31077	183	16	underlying	underlying	ADJ
fbem-31077	183	17	trust	trust	NOUN
fbem-31077	183	18	mechanisms	mechanism	NOUN
fbem-31077	183	19	,	,	PUNCT
fbem-31077	183	20	and	and	CCONJ
fbem-31077	183	21	resultant	resultant	VERB
fbem-31077	183	22	behavioral	behavioral	ADJ
fbem-31077	183	23	outcomes	outcome	NOUN
fbem-31077	183	24	,	,	PUNCT
fbem-31077	183	25	offering	offer	VERB
fbem-31077	183	26	a	a	DET
fbem-31077	183	27	psychologically	psychologically	ADV
fbem-31077	183	28	rich	rich	ADJ
fbem-31077	183	29	and	and	CCONJ
fbem-31077	183	30	relationally	relationally	ADV
fbem-31077	183	31	grounded	ground	VERB
fbem-31077	183	32	lens	lens	NOUN
fbem-31077	183	33	through	through	ADP
fbem-31077	183	34	which	which	PRON
fbem-31077	183	35	to	to	PART
fbem-31077	183	36	interpret	interpret	VERB
fbem-31077	183	37	aidriven	aidriven	ADJ
fbem-31077	183	38	brand	brand	PROPN
fbem-31077	183	39	experiences	experience	NOUN
fbem-31077	183	40	.	.	PUNCT
fbem-31077	184	1	our	our	PRON
fbem-31077	184	2	multi	multi	ADJ
fbem-31077	184	3	-	-	ADJ
fbem-31077	184	4	step	step	ADJ
fbem-31077	184	5	model	model	NOUN
fbem-31077	184	6	reveals	reveal	VERB
fbem-31077	184	7	a	a	DET
fbem-31077	184	8	pivotal	pivotal	ADJ
fbem-31077	184	9	change	change	NOUN
fbem-31077	184	10	among	among	ADP
fbem-31077	184	11	consumers	consumer	NOUN
fbem-31077	184	12	toward	toward	ADP
fbem-31077	184	13	ai	ai	PRON
fbem-31077	184	14	agents	agent	NOUN
fbem-31077	184	15	:	:	PUNCT
fbem-31077	184	16	it	it	PRON
fbem-31077	184	17	's	be	AUX
fbem-31077	184	18	no	no	ADV
fbem-31077	184	19	longer	long	ADV
fbem-31077	184	20	solely	solely	ADV
fbem-31077	184	21	judging	judge	VERB
fbem-31077	184	22	functional	functional	ADJ
fbem-31077	184	23	utility	utility	NOUN
fbem-31077	184	24	.	.	PUNCT
fbem-31077	185	1	rather	rather	ADV
fbem-31077	185	2	,	,	PUNCT
fbem-31077	185	3	ai	ai	VERB
fbem-31077	185	4	is	be	AUX
fbem-31077	185	5	being	be	AUX
fbem-31077	185	6	viewed	view	VERB
fbem-31077	185	7	more	more	ADV
fbem-31077	185	8	and	and	CCONJ
fbem-31077	185	9	more	more	ADJ
fbem-31077	185	10	as	as	ADP
fbem-31077	185	11	a	a	DET
fbem-31077	185	12	symbolic	symbolic	ADJ
fbem-31077	185	13	performer	performer	NOUN
fbem-31077	185	14	,	,	PUNCT
fbem-31077	185	15	actively	actively	ADV
fbem-31077	185	16	conveying	convey	VERB
fbem-31077	185	17	brand	brand	NOUN
fbem-31077	185	18	identity	identity	NOUN
fbem-31077	185	19	,	,	PUNCT
fbem-31077	185	20	evoking	evoke	VERB
fbem-31077	185	21	affective	affective	ADJ
fbem-31077	185	22	atmospheres	atmosphere	NOUN
fbem-31077	185	23	,	,	PUNCT
fbem-31077	185	24	and	and	CCONJ
fbem-31077	185	25	creating	create	VERB
fbem-31077	185	26	a	a	DET
fbem-31077	185	27	sense	sense	NOUN
fbem-31077	185	28	of	of	ADP
fbem-31077	185	29	social	social	ADJ
fbem-31077	185	30	presence	presence	NOUN
fbem-31077	185	31	.	.	PUNCT
fbem-31077	186	1	we	we	PRON
fbem-31077	186	2	discovered	discover	VERB
fbem-31077	186	3	that	that	SCONJ
fbem-31077	186	4	such	such	ADJ
fbem-31077	186	5	things	thing	NOUN
fbem-31077	186	6	as	as	ADP
fbem-31077	186	7	consumers	consumer	NOUN
fbem-31077	186	8	'	'	PART
fbem-31077	186	9	perceptions	perception	NOUN
fbem-31077	186	10	of	of	ADP
fbem-31077	186	11	an	an	DET
fbem-31077	186	12	ai	ai	NOUN
fbem-31077	186	13	's	's	PART
fbem-31077	186	14	genuineness	genuineness	NOUN
fbem-31077	186	15	,	,	PUNCT
fbem-31077	186	16	whether	whether	SCONJ
fbem-31077	186	17	it	it	PRON
fbem-31077	186	18	's	be	AUX
fbem-31077	186	19	able	able	ADJ
fbem-31077	186	20	to	to	PART
fbem-31077	186	21	convey	convey	VERB
fbem-31077	186	22	socio	socio	NOUN
fbem-31077	186	23	-	-	PUNCT
fbem-31077	186	24	emotional	emotional	ADJ
fbem-31077	186	25	signals	signal	NOUN
fbem-31077	186	26	,	,	PUNCT
fbem-31077	186	27	and	and	CCONJ
fbem-31077	186	28	users	user	NOUN
fbem-31077	186	29	'	'	PART
fbem-31077	186	30	extent	extent	NOUN
fbem-31077	186	31	of	of	ADP
fbem-31077	186	32	agency	agency	NOUN
fbem-31077	186	33	attribution	attribution	NOUN
fbem-31077	186	34	are	be	AUX
fbem-31077	186	35	all	all	PRON
fbem-31077	186	36	determinants	determinant	NOUN
fbem-31077	186	37	.	.	PUNCT
fbem-31077	187	1	these	these	DET
fbem-31077	187	2	factors	factor	NOUN
fbem-31077	187	3	are	be	AUX
fbem-31077	187	4	responsible	responsible	ADJ
fbem-31077	187	5	for	for	ADP
fbem-31077	187	6	building	build	VERB
fbem-31077	187	7	cognitive	cognitive	ADJ
fbem-31077	187	8	and	and	CCONJ
fbem-31077	187	9	affective	affective	ADJ
fbem-31077	187	10	trust	trust	NOUN
fbem-31077	187	11	—	—	PUNCT
fbem-31077	187	12	trust	trust	NOUN
fbem-31077	187	13	that	that	PRON
fbem-31077	187	14	serves	serve	VERB
fbem-31077	187	15	as	as	ADP
fbem-31077	187	16	a	a	DET
fbem-31077	187	17	bridge	bridge	NOUN
fbem-31077	187	18	to	to	ADP
fbem-31077	187	19	such	such	ADJ
fbem-31077	187	20	consequential	consequential	ADJ
fbem-31077	187	21	outcomes	outcome	NOUN
fbem-31077	187	22	as	as	ADP
fbem-31077	187	23	greater	great	ADJ
fbem-31077	187	24	engagement	engagement	NOUN
fbem-31077	187	25	,	,	PUNCT
fbem-31077	187	26	sustained	sustained	ADJ
fbem-31077	187	27	loyalty	loyalty	NOUN
fbem-31077	187	28	,	,	PUNCT
fbem-31077	187	29	and	and	CCONJ
fbem-31077	187	30	deep	deep	ADJ
fbem-31077	187	31	emotional	emotional	ADJ
fbem-31077	187	32	attachment	attachment	NOUN
fbem-31077	187	33	.	.	PUNCT
fbem-31077	188	1	in	in	ADP
fbem-31077	188	2	all	all	PRON
fbem-31077	188	3	of	of	ADP
fbem-31077	188	4	this	this	PRON
fbem-31077	188	5	,	,	PUNCT
fbem-31077	188	6	our	our	PRON
fbem-31077	188	7	paradigm	paradigm	NOUN
fbem-31077	188	8	intentionally	intentionally	ADV
fbem-31077	188	9	avoids	avoid	VERB
fbem-31077	188	10	strictly	strictly	ADV
fbem-31077	188	11	technology	technology	NOUN
fbem-31077	188	12	-	-	PUNCT
fbem-31077	188	13	driven	drive	VERB
fbem-31077	188	14	perspectives	perspective	NOUN
fbem-31077	188	15	,	,	PUNCT
fbem-31077	188	16	heightening	heighten	VERB
fbem-31077	188	17	contrast	contrast	NOUN
fbem-31077	188	18	regarding	regard	VERB
fbem-31077	188	19	deeply	deeply	ADV
fbem-31077	188	20	human	human	ADJ
fbem-31077	188	21	and	and	CCONJ
fbem-31077	188	22	meaning	meaning	NOUN
fbem-31077	188	23	-	-	PUNCT
fbem-31077	188	24	making	make	VERB
fbem-31077	188	25	features	feature	NOUN
fbem-31077	188	26	of	of	ADP
fbem-31077	188	27	human	human	NOUN
fbem-31077	188	28	-	-	PUNCT
fbem-31077	188	29	ai	ai	NOUN
fbem-31077	188	30	interaction	interaction	NOUN
fbem-31077	188	31	.	.	PUNCT
fbem-31077	189	1	notably	notably	ADV
fbem-31077	189	2	,	,	PUNCT
fbem-31077	189	3	this	this	DET
fbem-31077	189	4	work	work	NOUN
fbem-31077	189	5	adds	add	VERB
fbem-31077	189	6	finer	finer	ADV
fbem-31077	189	7	-	-	PUNCT
fbem-31077	189	8	grained	grain	VERB
fbem-31077	189	9	insight	insight	NOUN
fbem-31077	189	10	into	into	ADP
fbem-31077	189	11	the	the	DET
fbem-31077	189	12	delicate	delicate	ADJ
fbem-31077	189	13	tradeoff	tradeoff	NOUN
fbem-31077	189	14	of	of	ADP
fbem-31077	189	15	personalization	personalization	NOUN
fbem-31077	189	16	and	and	CCONJ
fbem-31077	189	17	intrusiveness	intrusiveness	ADJ
fbem-31077	189	18	.	.	PUNCT
fbem-31077	190	1	plainly	plainly	ADV
fbem-31077	190	2	,	,	PUNCT
fbem-31077	190	3	ai	ai	ADJ
fbem-31077	190	4	-	-	PUNCT
fbem-31077	190	5	driven	drive	VERB
fbem-31077	190	6	personalization	personalization	NOUN
fbem-31077	190	7	has	have	VERB
fbem-31077	190	8	the	the	DET
fbem-31077	190	9	potential	potential	NOUN
fbem-31077	190	10	to	to	PART
fbem-31077	190	11	pull	pull	VERB
fbem-31077	190	12	people	people	NOUN
fbem-31077	190	13	into	into	ADP
fbem-31077	190	14	a	a	DET
fbem-31077	190	15	relationship	relationship	NOUN
fbem-31077	190	16	with	with	ADP
fbem-31077	190	17	a	a	DET
fbem-31077	190	18	brand	brand	NOUN
fbem-31077	190	19	and	and	CCONJ
fbem-31077	190	20	make	make	VERB
fbem-31077	190	21	brand	brand	NOUN
fbem-31077	190	22	interaction	interaction	NOUN
fbem-31077	190	23	seem	seem	VERB
fbem-31077	190	24	more	more	ADV
fbem-31077	190	25	meaningful	meaningful	ADJ
fbem-31077	190	26	.	.	PUNCT
fbem-31077	191	1	however	however	ADV
fbem-31077	191	2	,	,	PUNCT
fbem-31077	191	3	this	this	DET
fbem-31077	191	4	same	same	ADJ
fbem-31077	191	5	ability	ability	NOUN
fbem-31077	191	6	invites	invite	VERB
fbem-31077	191	7	backlash	backlash	NOUN
fbem-31077	191	8	if	if	SCONJ
fbem-31077	191	9	it	it	PRON
fbem-31077	191	10	is	be	AUX
fbem-31077	191	11	experienced	experience	VERB
fbem-31077	191	12	as	as	ADP
fbem-31077	191	13	overly	overly	ADV
fbem-31077	191	14	controlling	control	VERB
fbem-31077	191	15	or	or	CCONJ
fbem-31077	191	16	invisible	invisible	ADJ
fbem-31077	191	17	.	.	PUNCT
fbem-31077	192	1	by	by	ADP
fbem-31077	192	2	including	include	VERB
fbem-31077	192	3	moderating	moderate	VERB
fbem-31077	192	4	variables	variable	NOUN
fbem-31077	192	5	such	such	ADJ
fbem-31077	192	6	as	as	ADP
fbem-31077	192	7	a	a	DET
fbem-31077	192	8	user	user	NOUN
fbem-31077	192	9	's	's	PART
fbem-31077	192	10	digital	digital	ADJ
fbem-31077	192	11	literacy	literacy	NOUN
fbem-31077	192	12	,	,	PUNCT
fbem-31077	192	13	a	a	DET
fbem-31077	192	14	sense	sense	NOUN
fbem-31077	192	15	of	of	ADP
fbem-31077	192	16	control	control	NOUN
fbem-31077	192	17	over	over	ADP
fbem-31077	192	18	interaction	interaction	NOUN
fbem-31077	192	19	,	,	PUNCT
fbem-31077	192	20	and	and	CCONJ
fbem-31077	192	21	explicit	explicit	ADJ
fbem-31077	192	22	ai	ai	AUX
fbem-31077	192	23	labeling	labeling	NOUN
fbem-31077	192	24	,	,	PUNCT
fbem-31077	192	25	our	our	PRON
fbem-31077	192	26	research	research	NOUN
fbem-31077	192	27	provides	provide	VERB
fbem-31077	192	28	a	a	DET
fbem-31077	192	29	more	more	ADV
fbem-31077	192	30	context	context	NOUN
fbem-31077	192	31	-	-	PUNCT
fbem-31077	192	32	sensitive	sensitive	ADJ
fbem-31077	192	33	and	and	CCONJ
fbem-31077	192	34	adjustable	adjustable	ADJ
fbem-31077	192	35	theoretical	theoretical	ADJ
fbem-31077	192	36	toolbox	toolbox	NOUN
fbem-31077	192	37	.	.	PUNCT
fbem-31077	193	1	this	this	PRON
fbem-31077	193	2	makes	make	VERB
fbem-31077	193	3	it	it	PRON
fbem-31077	193	4	possible	possible	ADJ
fbem-31077	193	5	for	for	ADP
fbem-31077	193	6	a	a	DET
fbem-31077	193	7	far	far	ADV
fbem-31077	193	8	more	more	ADV
fbem-31077	193	9	nuanced	nuanced	ADJ
fbem-31077	193	10	understanding	understanding	NOUN
fbem-31077	193	11	of	of	ADP
fbem-31077	193	12	all	all	PRON
fbem-31077	193	13	of	of	ADP
fbem-31077	193	14	the	the	DET
fbem-31077	193	15	varied	varied	ADJ
fbem-31077	193	16	ways	way	NOUN
fbem-31077	193	17	that	that	PRON
fbem-31077	193	18	different	different	ADJ
fbem-31077	193	19	people	people	NOUN
fbem-31077	193	20	,	,	PUNCT
fbem-31077	193	21	in	in	ADP
fbem-31077	193	22	different	different	ADJ
fbem-31077	193	23	contexts	context	NOUN
fbem-31077	193	24	and	and	CCONJ
fbem-31077	193	25	on	on	ADP
fbem-31077	193	26	different	different	ADJ
fbem-31077	193	27	platforms	platform	NOUN
fbem-31077	193	28	,	,	PUNCT
fbem-31077	193	29	will	will	AUX
fbem-31077	193	30	react	react	VERB
fbem-31077	193	31	.	.	PUNCT
fbem-31077	194	1	theoretically	theoretically	ADV
fbem-31077	194	2	,	,	PUNCT
fbem-31077	194	3	our	our	PRON
fbem-31077	194	4	model	model	NOUN
fbem-31077	194	5	does	do	AUX
fbem-31077	194	6	n't	not	PART
fbem-31077	194	7	simply	simply	ADV
fbem-31077	194	8	coexist	coexist	VERB
fbem-31077	194	9	with	with	ADP
fbem-31077	194	10	what	what	PRON
fbem-31077	194	11	's	be	AUX
fbem-31077	194	12	currently	currently	ADV
fbem-31077	194	13	known	know	VERB
fbem-31077	194	14	;	;	PUNCT
fbem-31077	194	15	it	it	PRON
fbem-31077	194	16	actually	actually	ADV
fbem-31077	194	17	converses	converse	VERB
fbem-31077	194	18	with	with	ADP
fbem-31077	194	19	,	,	PUNCT
fbem-31077	194	20	and	and	CCONJ
fbem-31077	194	21	builds	build	VERB
fbem-31077	194	22	upon	upon	SCONJ
fbem-31077	194	23	,	,	PUNCT
fbem-31077	194	24	core	core	NOUN
fbem-31077	194	25	conceptions	conception	NOUN
fbem-31077	194	26	of	of	ADP
fbem-31077	194	27	trust	trust	NOUN
fbem-31077	194	28	transfer	transfer	NOUN
fbem-31077	194	29	theory	theory	NOUN
fbem-31077	194	30	and	and	CCONJ
fbem-31077	194	31	parasocial	parasocial	ADJ
fbem-31077	194	32	interaction	interaction	NOUN
fbem-31077	194	33	theory	theory	NOUN
fbem-31077	194	34	,	,	PUNCT
fbem-31077	194	35	supplemented	supplement	VERB
fbem-31077	194	36	by	by	ADP
fbem-31077	194	37	new	new	ADJ
fbem-31077	194	38	findings	finding	NOUN
fbem-31077	194	39	from	from	ADP
fbem-31077	194	40	an	an	DET
fbem-31077	194	41	emerging	emerge	VERB
fbem-31077	194	42	field	field	NOUN
fbem-31077	194	43	of	of	ADP
fbem-31077	194	44	ai	ai	PRON
fbem-31077	194	45	anthropomorphism	anthropomorphism	NOUN
fbem-31077	194	46	.	.	PUNCT
fbem-31077	195	1	for	for	ADP
fbem-31077	195	2	practitioners	practitioner	NOUN
fbem-31077	195	3	,	,	PUNCT
fbem-31077	195	4	that	that	PRON
fbem-31077	195	5	manifests	manifest	VERB
fbem-31077	195	6	in	in	ADP
fbem-31077	195	7	hard	hard	ADJ
fbem-31077	195	8	,	,	PUNCT
fbem-31077	195	9	usable	usable	ADJ
fbem-31077	195	10	takeaways	takeaway	NOUN
fbem-31077	195	11	for	for	ADP
fbem-31077	195	12	brand	brand	NOUN
fbem-31077	195	13	leaders	leader	NOUN
fbem-31077	195	14	seeking	seek	VERB
fbem-31077	195	15	to	to	PART
fbem-31077	195	16	integrate	integrate	VERB
fbem-31077	195	17	ai	ai	VERB
fbem-31077	195	18	into	into	ADP
fbem-31077	195	19	operations	operation	NOUN
fbem-31077	195	20	.	.	PUNCT
fbem-31077	196	1	the	the	DET
fbem-31077	196	2	objective	objective	NOUN
fbem-31077	196	3	is	be	AUX
fbem-31077	196	4	efficiency	efficiency	NOUN
fbem-31077	196	5	,	,	PUNCT
fbem-31077	196	6	certainly	certainly	ADV
fbem-31077	196	7	,	,	PUNCT
fbem-31077	196	8	but	but	CCONJ
fbem-31077	196	9	deploying	deploying	NOUN
fbem-31077	196	10	ai	ai	VERB
fbem-31077	196	11	that	that	PRON
fbem-31077	196	12	is	be	AUX
fbem-31077	196	13	ethically	ethically	ADV
fbem-31077	196	14	sound	sound	ADJ
fbem-31077	196	15	,	,	PUNCT
fbem-31077	196	16	emotionally	emotionally	ADV
fbem-31077	196	17	savvy	savvy	ADJ
fbem-31077	196	18	,	,	PUNCT
fbem-31077	196	19	and	and	CCONJ
fbem-31077	196	20	intuitively	intuitively	ADV
fbem-31077	196	21	aligned	align	VERB
fbem-31077	196	22	with	with	ADP
fbem-31077	196	23	core	core	ADJ
fbem-31077	196	24	brand	brand	NOUN
fbem-31077	196	25	values	value	NOUN
fbem-31077	196	26	.	.	PUNCT
fbem-31077	197	1	through	through	ADP
fbem-31077	197	2	mapping	mapping	NOUN
fbem-31077	197	3	ai	ai	VERB
fbem-31077	197	4	's	's	PART
fbem-31077	197	5	intricate	intricate	ADJ
fbem-31077	197	6	paths	path	NOUN
fbem-31077	197	7	of	of	ADP
fbem-31077	197	8	influence	influence	NOUN
fbem-31077	197	9	over	over	ADP
fbem-31077	197	10	consumer	consumer	NOUN
fbem-31077	197	11	psychographics	psychographic	NOUN
fbem-31077	197	12	,	,	PUNCT
fbem-31077	197	13	this	this	DET
fbem-31077	197	14	research	research	NOUN
fbem-31077	197	15	forges	forge	VERB
fbem-31077	197	16	new	new	ADJ
fbem-31077	197	17	paths	path	NOUN
fbem-31077	197	18	toward	toward	ADP
fbem-31077	197	19	designing	design	VERB
fbem-31077	197	20	ai	ai	PROPN
fbem-31077	197	21	initiatives	initiative	NOUN
fbem-31077	197	22	that	that	PRON
fbem-31077	197	23	can	can	AUX
fbem-31077	197	24	artfully	artfully	ADV
fbem-31077	197	25	balance	balance	VERB
fbem-31077	197	26	the	the	DET
fbem-31077	197	27	strength	strength	NOUN
fbem-31077	197	28	of	of	ADP
fbem-31077	197	29	automation	automation	NOUN
fbem-31077	197	30	with	with	ADP
fbem-31077	197	31	a	a	DET
fbem-31077	197	32	genuine	genuine	ADJ
fbem-31077	197	33	human	human	ADJ
fbem-31077	197	34	touch	touch	NOUN
fbem-31077	197	35	.	.	PUNCT
fbem-31077	198	1	ultimately	ultimately	ADV
fbem-31077	198	2	,	,	PUNCT
fbem-31077	198	3	while	while	SCONJ
fbem-31077	198	4	conceptual	conceptual	ADJ
fbem-31077	198	5	in	in	ADP
fbem-31077	198	6	nature	nature	NOUN
fbem-31077	198	7	,	,	PUNCT
fbem-31077	198	8	the	the	DET
fbem-31077	198	9	framework	framework	NOUN
fbem-31077	198	10	is	be	AUX
fbem-31077	198	11	structured	structure	VERB
fbem-31077	198	12	around	around	ADP
fbem-31077	198	13	five	five	NUM
fbem-31077	198	14	empirically	empirically	ADV
fbem-31077	198	15	testable	testable	ADJ
fbem-31077	198	16	propositions	proposition	NOUN
fbem-31077	198	17	that	that	PRON
fbem-31077	198	18	directly	directly	ADV
fbem-31077	198	19	invite	invite	VERB
fbem-31077	198	20	future	future	ADJ
fbem-31077	198	21	research	research	NOUN
fbem-31077	198	22	.	.	PUNCT
fbem-31077	199	1	suggested	suggest	VERB
fbem-31077	199	2	empirical	empirical	ADJ
fbem-31077	199	3	pathways	pathway	NOUN
fbem-31077	199	4	—	—	PUNCT
fbem-31077	199	5	including	include	VERB
fbem-31077	199	6	quantitative	quantitative	ADJ
fbem-31077	199	7	modeling	modeling	NOUN
fbem-31077	199	8	,	,	PUNCT
fbem-31077	199	9	experimental	experimental	ADJ
fbem-31077	199	10	designs	design	NOUN
fbem-31077	199	11	,	,	PUNCT
fbem-31077	199	12	qualitative	qualitative	ADJ
fbem-31077	199	13	interviews	interview	NOUN
fbem-31077	199	14	,	,	PUNCT
fbem-31077	199	15	mixed	mixed	ADJ
fbem-31077	199	16	methods	method	NOUN
fbem-31077	199	17	,	,	PUNCT
fbem-31077	199	18	and	and	CCONJ
fbem-31077	199	19	longitudinal	longitudinal	ADJ
fbem-31077	199	20	studies	study	NOUN
fbem-31077	199	21	—	—	PUNCT
fbem-31077	199	22	highlight	highlight	VERB
fbem-31077	199	23	the	the	DET
fbem-31077	199	24	versatility	versatility	NOUN
fbem-31077	199	25	and	and	CCONJ
fbem-31077	199	26	applicability	applicability	NOUN
fbem-31077	199	27	of	of	ADP
fbem-31077	199	28	the	the	DET
fbem-31077	199	29	model	model	NOUN
fbem-31077	199	30	across	across	ADP
fbem-31077	199	31	disciplines	discipline	NOUN
fbem-31077	199	32	and	and	CCONJ
fbem-31077	199	33	industries	industry	NOUN
fbem-31077	199	34	.	.	PUNCT
fbem-31077	200	1	these	these	DET
fbem-31077	200	2	directions	direction	NOUN
fbem-31077	200	3	also	also	ADV
fbem-31077	200	4	reflect	reflect	VERB
fbem-31077	200	5	a	a	DET
fbem-31077	200	6	growing	grow	VERB
fbem-31077	200	7	need	need	NOUN
fbem-31077	200	8	for	for	ADP
fbem-31077	200	9	interdisciplinary	interdisciplinary	ADJ
fbem-31077	200	10	collaboration	collaboration	NOUN
fbem-31077	200	11	,	,	PUNCT
fbem-31077	200	12	bridging	bridge	VERB
fbem-31077	200	13	marketing	marketing	NOUN
fbem-31077	200	14	,	,	PUNCT
fbem-31077	200	15	psychology	psychology	NOUN
fbem-31077	200	16	,	,	PUNCT
fbem-31077	200	17	information	information	NOUN
fbem-31077	200	18	systems	system	NOUN
fbem-31077	200	19	,	,	PUNCT
fbem-31077	200	20	and	and	CCONJ
fbem-31077	200	21	human	human	ADJ
fbem-31077	200	22	-	-	PUNCT
fbem-31077	200	23	computer	computer	NOUN
fbem-31077	200	24	interaction	interaction	NOUN
fbem-31077	200	25	.	.	PUNCT
fbem-31077	201	1	to	to	PART
fbem-31077	201	2	conclude	conclude	VERB
fbem-31077	201	3	,	,	PUNCT
fbem-31077	201	4	this	this	DET
fbem-31077	201	5	paper	paper	NOUN
fbem-31077	201	6	responds	respond	VERB
fbem-31077	201	7	to	to	ADP
fbem-31077	201	8	the	the	DET
fbem-31077	201	9	call	call	NOUN
fbem-31077	201	10	for	for	ADP
fbem-31077	201	11	theorydriven	theorydriven	NOUN
fbem-31077	201	12	understanding	understanding	NOUN
fbem-31077	201	13	in	in	ADP
fbem-31077	201	14	the	the	DET
fbem-31077	201	15	rapidly	rapidly	ADV
fbem-31077	201	16	evolving	evolve	VERB
fbem-31077	201	17	field	field	NOUN
fbem-31077	201	18	of	of	ADP
fbem-31077	201	19	ai	ai	INTJ
fbem-31077	201	20	branding	branding	NOUN
fbem-31077	201	21	.	.	PUNCT
fbem-31077	202	1	by	by	ADP
fbem-31077	202	2	articulating	articulate	VERB
fbem-31077	202	3	a	a	DET
fbem-31077	202	4	relational	relational	ADJ
fbem-31077	202	5	and	and	CCONJ
fbem-31077	202	6	emotionally	emotionally	ADV
fbem-31077	202	7	anchored	anchored	ADJ
fbem-31077	202	8	approach	approach	NOUN
fbem-31077	202	9	to	to	ADP
fbem-31077	202	10	ai	ai	VERB
fbem-31077	202	11	–	–	PUNCT
fbem-31077	202	12	consumer	consumer	NOUN
fbem-31077	202	13	dynamics	dynamic	NOUN
fbem-31077	202	14	,	,	PUNCT
fbem-31077	202	15	it	it	PRON
fbem-31077	202	16	contributes	contribute	VERB
fbem-31077	202	17	a	a	DET
fbem-31077	202	18	timely	timely	ADJ
fbem-31077	202	19	and	and	CCONJ
fbem-31077	202	20	robust	robust	ADJ
fbem-31077	202	21	foundation	foundation	NOUN
fbem-31077	202	22	for	for	ADP
fbem-31077	202	23	both	both	PRON
fbem-31077	202	24	scholarly	scholarly	ADJ
fbem-31077	202	25	advancement	advancement	NOUN
fbem-31077	202	26	and	and	CCONJ
fbem-31077	202	27	practical	practical	ADJ
fbem-31077	202	28	innovation	innovation	NOUN
fbem-31077	202	29	in	in	ADP
fbem-31077	202	30	digital	digital	ADJ
fbem-31077	202	31	brand	brand	NOUN
fbem-31077	202	32	strategy	strategy	NOUN
fbem-31077	202	33	.	.	PUNCT
fbem-31077	203	1	as	as	SCONJ
fbem-31077	203	2	ai	ai	PROPN
fbem-31077	203	3	continues	continue	VERB
fbem-31077	203	4	to	to	PART
fbem-31077	203	5	evolve	evolve	VERB
fbem-31077	203	6	in	in	ADP
fbem-31077	203	7	form	form	NOUN
fbem-31077	203	8	and	and	CCONJ
fbem-31077	203	9	function	function	NOUN
fbem-31077	203	10	,	,	PUNCT
fbem-31077	203	11	so	so	ADV
fbem-31077	203	12	too	too	ADV
fbem-31077	203	13	must	must	AUX
fbem-31077	203	14	our	our	PRON
fbem-31077	203	15	conceptual	conceptual	ADJ
fbem-31077	203	16	tools	tool	NOUN
fbem-31077	203	17	evolve	evolve	VERB
fbem-31077	203	18	to	to	PART
fbem-31077	203	19	capture	capture	VERB
fbem-31077	203	20	its	its	PRON
fbem-31077	203	21	impact	impact	NOUN
fbem-31077	203	22	on	on	ADP
fbem-31077	203	23	the	the	DET
fbem-31077	203	24	future	future	NOUN
fbem-31077	203	25	of	of	ADP
fbem-31077	203	26	brand	brand	NOUN
fbem-31077	203	27	relationships	relationship	NOUN
fbem-31077	203	28	.	.	PUNCT
fbem-31077	204	1	acknowledgements	acknowledgement	NOUN
fbem-31077	204	2	the	the	DET
fbem-31077	204	3	author	author	NOUN
fbem-31077	204	4	would	would	AUX
fbem-31077	204	5	like	like	VERB
fbem-31077	204	6	to	to	PART
fbem-31077	204	7	express	express	VERB
fbem-31077	204	8	his	his	PRON
fbem-31077	204	9	sincere	sincere	ADJ
fbem-31077	204	10	gratitude	gratitude	NOUN
fbem-31077	204	11	to	to	PART
fbem-31077	204	12	prof	prof	PROPN
fbem-31077	204	13	.	.	PUNCT
fbem-31077	205	1	sabine	sabine	PROPN
fbem-31077	205	2	benoit	benoit	PROPN
fbem-31077	205	3	for	for	ADP
fbem-31077	205	4	her	her	PRON
fbem-31077	205	5	invaluable	invaluable	ADJ
fbem-31077	205	6	guidance	guidance	NOUN
fbem-31077	205	7	throughout	throughout	ADP
fbem-31077	205	8	the	the	DET
fbem-31077	205	9	writing	writing	NOUN
fbem-31077	205	10	of	of	ADP
fbem-31077	205	11	this	this	DET
fbem-31077	205	12	paper	paper	NOUN
fbem-31077	205	13	.	.	PUNCT
fbem-31077	206	1	her	her	PRON
fbem-31077	206	2	insights	insight	NOUN
fbem-31077	206	3	and	and	CCONJ
fbem-31077	206	4	suggestions	suggestion	NOUN
fbem-31077	206	5	were	be	AUX
fbem-31077	206	6	instrumental	instrumental	ADJ
fbem-31077	206	7	in	in	ADP
fbem-31077	206	8	refining	refine	VERB
fbem-31077	206	9	the	the	DET
fbem-31077	206	10	theoretical	theoretical	ADJ
fbem-31077	206	11	framework	framework	NOUN
fbem-31077	206	12	and	and	CCONJ
fbem-31077	206	13	research	research	NOUN
fbem-31077	206	14	propositions	proposition	NOUN
fbem-31077	206	15	.	.	PUNCT
fbem-31077	207	1	the	the	DET
fbem-31077	207	2	author	author	NOUN
fbem-31077	207	3	also	also	ADV
fbem-31077	207	4	thanks	thank	VERB
fbem-31077	207	5	the	the	DET
fbem-31077	207	6	reviewers	reviewer	NOUN
fbem-31077	207	7	for	for	ADP
fbem-31077	207	8	their	their	PRON
fbem-31077	207	9	time	time	NOUN
fbem-31077	207	10	and	and	CCONJ
fbem-31077	207	11	constructive	constructive	ADJ
fbem-31077	207	12	comments	comment	NOUN
fbem-31077	207	13	.	.	PUNCT
fbem-31077	208	1	references	reference	NOUN
fbem-31077	208	2	[	[	X
fbem-31077	208	3	1	1	NUM
fbem-31077	208	4	]	]	X
fbem-31077	208	5	araujo	araujo	NOUN
fbem-31077	208	6	,	,	PUNCT
fbem-31077	208	7	t.	t.	PROPN
fbem-31077	208	8	,	,	PUNCT
fbem-31077	208	9	moura	moura	NOUN
fbem-31077	208	10	,	,	PUNCT
fbem-31077	208	11	m.	m.	NOUN
fbem-31077	208	12	,	,	PUNCT
fbem-31077	208	13	&	&	CCONJ
fbem-31077	208	14	radaelli	radaelli	PROPN
fbem-31077	208	15	,	,	PUNCT
fbem-31077	208	16	f.	f.	PROPN
fbem-31077	208	17	(	(	PUNCT
fbem-31077	208	18	2024	2024	NUM
fbem-31077	208	19	)	)	PUNCT
fbem-31077	208	20	.	.	PUNCT
fbem-31077	209	1	navigating	navigate	VERB
fbem-31077	209	2	the	the	DET
fbem-31077	209	3	intrusiveness	intrusiveness	ADJ
fbem-31077	209	4	paradox	paradox	NOUN
fbem-31077	209	5	:	:	PUNCT
fbem-31077	209	6	a	a	DET
fbem-31077	209	7	comprehensive	comprehensive	ADJ
fbem-31077	209	8	literature	literature	NOUN
fbem-31077	209	9	review	review	NOUN
fbem-31077	209	10	on	on	ADP
fbem-31077	209	11	ai	ai	PRON
fbem-31077	209	12	marketing	marketing	NOUN
fbem-31077	209	13	and	and	CCONJ
fbem-31077	209	14	consumer	consumer	NOUN
fbem-31077	209	15	perception	perception	NOUN
fbem-31077	209	16	.	.	PUNCT
fbem-31077	210	1	advances	advance	NOUN
fbem-31077	210	2	in	in	ADP
fbem-31077	210	3	consumer	consumer	NOUN
fbem-31077	210	4	research	research	NOUN
fbem-31077	210	5	.	.	PUNCT
fbem-31077	211	1	https://acrjournal.com/article/navigating-the-intrusiveness-paradox-acomprehensive-literature-review-on-ai-marketing-andconsumer-perception-870/	https://acrjournal.com/article/navigating-the-intrusiveness-paradox-acomprehensive-literature-review-on-ai-marketing-andconsumer-perception-870/	X
fbem-31077	212	1	[	[	X
fbem-31077	212	2	2	2	NUM
fbem-31077	212	3	]	]	X
fbem-31077	212	4	chae	chae	PROPN
fbem-31077	212	5	,	,	PUNCT
fbem-31077	212	6	b.	b.	PROPN
fbem-31077	212	7	k.	k.	PROPN
fbem-31077	212	8	,	,	PUNCT
fbem-31077	212	9	&	&	CCONJ
fbem-31077	212	10	lee	lee	PROPN
fbem-31077	212	11	,	,	PUNCT
fbem-31077	212	12	s.	s.	PROPN
fbem-31077	212	13	y.	y.	PROPN
fbem-31077	212	14	(	(	PUNCT
fbem-31077	212	15	2024	2024	NUM
fbem-31077	212	16	)	)	PUNCT
fbem-31077	212	17	.	.	PUNCT
fbem-31077	213	1	consumer	consumer	NOUN
fbem-31077	213	2	preferences	preference	NOUN
fbem-31077	213	3	for	for	ADP
fbem-31077	213	4	smart	smart	ADJ
fbem-31077	213	5	vs.	vs.	ADP
fbem-31077	213	6	ai	ai	ADJ
fbem-31077	213	7	-	-	PUNCT
fbem-31077	213	8	powered	powered	ADJ
fbem-31077	213	9	products	product	NOUN
fbem-31077	213	10	:	:	PUNCT
fbem-31077	213	11	the	the	DET
fbem-31077	213	12	role	role	NOUN
fbem-31077	213	13	of	of	ADP
fbem-31077	213	14	framing	frame	VERB
fbem-31077	213	15	in	in	ADP
fbem-31077	213	16	digital	digital	ADJ
fbem-31077	213	17	marketing	marketing	NOUN
fbem-31077	213	18	.	.	PUNCT
fbem-31077	214	1	computers	computer	NOUN
fbem-31077	214	2	in	in	ADP
fbem-31077	214	3	human	human	ADJ
fbem-31077	214	4	behavior	behavior	NOUN
fbem-31077	214	5	,	,	PUNCT
fbem-31077	214	6	151	151	NUM
fbem-31077	214	7	,	,	PUNCT
fbem-31077	214	8	107213	107213	NUM
fbem-31077	214	9	.	.	PUNCT
fbem-31077	214	10	https://doi.org/10.1016/j.chb.2024.107213	https://doi.org/10.1016/j.chb.2024.107213	PUNCT
fbem-31077	215	1	[	[	X
fbem-31077	215	2	3	3	NUM
fbem-31077	215	3	]	]	X
fbem-31077	215	4	chen	chen	PROPN
fbem-31077	215	5	,	,	PUNCT
fbem-31077	215	6	q.	q.	PROPN
fbem-31077	215	7	,	,	PUNCT
fbem-31077	215	8	lu	lu	PROPN
fbem-31077	215	9	,	,	PUNCT
fbem-31077	215	10	y.	y.	PROPN
fbem-31077	215	11	,	,	PUNCT
fbem-31077	215	12	gong	gong	PROPN
fbem-31077	215	13	,	,	PUNCT
fbem-31077	215	14	y.	y.	PROPN
fbem-31077	215	15	,	,	PUNCT
fbem-31077	215	16	&	&	CCONJ
fbem-31077	215	17	xiong	xiong	PROPN
fbem-31077	215	18	,	,	PUNCT
fbem-31077	215	19	j.	j.	PROPN
fbem-31077	215	20	(	(	PUNCT
fbem-31077	215	21	2023	2023	NUM
fbem-31077	215	22	)	)	PUNCT
fbem-31077	215	23	.	.	PUNCT
fbem-31077	216	1	can	can	AUX
fbem-31077	216	2	ai	ai	VERB
fbem-31077	216	3	chatbots	chatbot	NOUN
fbem-31077	216	4	help	help	VERB
fbem-31077	216	5	retain	retain	VERB
fbem-31077	216	6	customers	customer	NOUN
fbem-31077	216	7	?	?	PUNCT
fbem-31077	217	1	impact	impact	NOUN
fbem-31077	217	2	of	of	ADP
fbem-31077	217	3	ai	ai	PROPN
fbem-31077	217	4	service	service	NOUN
fbem-31077	217	5	quality	quality	NOUN
fbem-31077	217	6	on	on	ADP
fbem-31077	217	7	customer	customer	NOUN
fbem-31077	217	8	loyalty	loyalty	NOUN
fbem-31077	217	9	.	.	PUNCT
fbem-31077	218	1	internet	internet	NOUN
fbem-31077	218	2	research	research	NOUN
fbem-31077	218	3	,	,	PUNCT
fbem-31077	218	4	33(6	33(6	PROPN
fbem-31077	218	5	)	)	PUNCT
fbem-31077	218	6	,	,	PUNCT
fbem-31077	218	7	2205–2243	2205–2243	NUM
fbem-31077	218	8	.	.	PUNCT
fbem-31077	219	1	https://doi.org/10.1108/intr-09-2021-0686	https://doi.org/10.1108/intr-09-2021-0686	NOUN
fbem-31077	219	2	[	[	X
fbem-31077	219	3	4	4	NUM
fbem-31077	219	4	]	]	X
fbem-31077	219	5	chen	chen	PROPN
fbem-31077	219	6	,	,	PUNCT
fbem-31077	219	7	q.	q.	PROPN
fbem-31077	219	8	,	,	PUNCT
fbem-31077	219	9	prentice	prentice	NOUN
fbem-31077	219	10	,	,	PUNCT
fbem-31077	219	11	c.	c.	PROPN
fbem-31077	219	12	,	,	PUNCT
fbem-31077	219	13	weaven	weaven	PROPN
fbem-31077	219	14	,	,	PUNCT
fbem-31077	219	15	s.	s.	PROPN
fbem-31077	219	16	,	,	PUNCT
fbem-31077	219	17	&	&	CCONJ
fbem-31077	219	18	hisao	hisao	PROPN
fbem-31077	219	19	,	,	PUNCT
fbem-31077	219	20	r.	r.	PROPN
fbem-31077	219	21	(	(	PUNCT
fbem-31077	219	22	2022	2022	NUM
fbem-31077	219	23	)	)	PUNCT
fbem-31077	219	24	.	.	PUNCT
fbem-31077	220	1	the	the	DET
fbem-31077	220	2	influence	influence	NOUN
fbem-31077	220	3	of	of	ADP
fbem-31077	220	4	customer	customer	NOUN
fbem-31077	220	5	trust	trust	NOUN
fbem-31077	220	6	and	and	CCONJ
fbem-31077	220	7	artificial	artificial	ADJ
fbem-31077	220	8	intelligence	intelligence	NOUN
fbem-31077	220	9	on	on	ADP
fbem-31077	220	10	customer	customer	NOUN
fbem-31077	220	11	engagement	engagement	NOUN
fbem-31077	220	12	and	and	CCONJ
fbem-31077	220	13	loyalty	loyalty	NOUN
fbem-31077	220	14	in	in	ADP
fbem-31077	220	15	home	home	NOUN
fbem-31077	220	16	-	-	PUNCT
fbem-31077	220	17	sharing	sharing	NOUN
fbem-31077	220	18	platforms	platform	NOUN
fbem-31077	220	19	.	.	PUNCT
fbem-31077	221	1	frontiers	frontier	NOUN
fbem-31077	221	2	in	in	ADP
fbem-31077	221	3	psychology	psychology	NOUN
fbem-31077	221	4	,	,	PUNCT
fbem-31077	221	5	13	13	NUM
fbem-31077	221	6	,	,	PUNCT
fbem-31077	221	7	article	article	NOUN
fbem-31077	221	8	912339	912339	NUM
fbem-31077	221	9	.	.	PUNCT
fbem-31077	222	1	https://doi.org/10.3389/fpsyg.2022.912339	https://doi.org/10.3389/fpsyg.2022.912339	PROPN
fbem-31077	222	2	[	[	X
fbem-31077	222	3	5	5	NUM
fbem-31077	222	4	]	]	PUNCT
fbem-31077	222	5	dogruel	dogruel	NOUN
fbem-31077	222	6	,	,	PUNCT
fbem-31077	222	7	l.	l.	PROPN
fbem-31077	222	8	,	,	PUNCT
fbem-31077	222	9	masur	masur	PROPN
fbem-31077	222	10	,	,	PUNCT
fbem-31077	222	11	p.	p.	PROPN
fbem-31077	222	12	k.	k.	PROPN
fbem-31077	222	13	,	,	PUNCT
fbem-31077	222	14	&	&	CCONJ
fbem-31077	222	15	joeckel	joeckel	PROPN
fbem-31077	222	16	,	,	PUNCT
fbem-31077	222	17	s.	s.	PROPN
fbem-31077	222	18	(	(	PUNCT
fbem-31077	222	19	2025	2025	NUM
fbem-31077	222	20	)	)	PUNCT
fbem-31077	222	21	.	.	PUNCT
fbem-31077	223	1	what	what	PRON
fbem-31077	223	2	do	do	AUX
fbem-31077	223	3	we	we	PRON
fbem-31077	223	4	know	know	VERB
fbem-31077	223	5	about	about	ADP
fbem-31077	223	6	algorithmic	algorithmic	ADJ
fbem-31077	223	7	literacy	literacy	NOUN
fbem-31077	223	8	?	?	PUNCT
fbem-31077	224	1	the	the	DET
fbem-31077	224	2	status	status	NOUN
fbem-31077	224	3	quo	quo	NOUN
fbem-31077	224	4	and	and	CCONJ
fbem-31077	224	5	a	a	DET
fbem-31077	224	6	research	research	NOUN
fbem-31077	224	7	agenda	agenda	NOUN
fbem-31077	224	8	for	for	ADP
fbem-31077	224	9	media	medium	NOUN
fbem-31077	224	10	studies	study	NOUN
fbem-31077	224	11	.	.	PUNCT
fbem-31077	225	1	new	new	ADJ
fbem-31077	225	2	media	medium	NOUN
fbem-31077	225	3	&	&	CCONJ
fbem-31077	225	4	society	society	NOUN
fbem-31077	225	5	,	,	PUNCT
fbem-31077	225	6	27(2	27(2	NUM
fbem-31077	225	7	)	)	PUNCT
fbem-31077	225	8	,	,	PUNCT
fbem-31077	225	9	345	345	NUM
fbem-31077	225	10	–	–	PUNCT
fbem-31077	225	11	367	367	NUM
fbem-31077	225	12	.	.	PUNCT
fbem-31077	225	13	https://doi.org/10.1177/14614448231182662	https://doi.org/10.1177/14614448231182662	VERB
fbem-31077	226	1	[	[	X
fbem-31077	226	2	6	6	NUM
fbem-31077	226	3	]	]	X
fbem-31077	226	4	fakhimi	fakhimi	ADJ
fbem-31077	226	5	,	,	PUNCT
fbem-31077	226	6	a.	a.	NOUN
fbem-31077	226	7	,	,	PUNCT
fbem-31077	226	8	garry	garry	PROPN
fbem-31077	226	9	,	,	PUNCT
fbem-31077	226	10	t.	t.	PROPN
fbem-31077	226	11	,	,	PUNCT
fbem-31077	226	12	&	&	CCONJ
fbem-31077	226	13	biggemann	biggemann	PROPN
fbem-31077	226	14	,	,	PUNCT
fbem-31077	226	15	s.	s.	PROPN
fbem-31077	226	16	(	(	PUNCT
fbem-31077	226	17	2023	2023	NUM
fbem-31077	226	18	)	)	PUNCT
fbem-31077	226	19	.	.	PUNCT
fbem-31077	227	1	the	the	DET
fbem-31077	227	2	effects	effect	NOUN
fbem-31077	227	3	of	of	ADP
fbem-31077	227	4	anthropomorphised	anthropomorphised	ADJ
fbem-31077	227	5	virtual	virtual	ADJ
fbem-31077	227	6	conversational	conversational	ADJ
fbem-31077	227	7	assistants	assistant	NOUN
fbem-31077	227	8	on	on	ADP
fbem-31077	227	9	consumer	consumer	NOUN
fbem-31077	227	10	engagement	engagement	NOUN
fbem-31077	227	11	and	and	CCONJ
fbem-31077	227	12	trust	trust	NOUN
fbem-31077	227	13	during	during	ADP
fbem-31077	227	14	service	service	NOUN
fbem-31077	227	15	encounters	encounter	NOUN
fbem-31077	227	16	.	.	PUNCT
fbem-31077	228	1	australasian	australasian	ADJ
fbem-31077	228	2	marketing	marketing	NOUN
fbem-31077	228	3	journal	journal	NOUN
fbem-31077	228	4	,	,	PUNCT
fbem-31077	228	5	31(4	31(4	NUM
fbem-31077	228	6	)	)	PUNCT
fbem-31077	228	7	,	,	PUNCT
fbem-31077	228	8	314–324	314–324	NUM
fbem-31077	228	9	.	.	PUNCT
fbem-31077	229	1	https://doi.org/10.1177/14413582231181140	https://doi.org/10.1177/14413582231181140	PRON
fbem-31077	230	1	[	[	X
fbem-31077	230	2	7	7	NUM
fbem-31077	230	3	]	]	X
fbem-31077	230	4	jorzik	jorzik	NOUN
fbem-31077	230	5	,	,	PUNCT
fbem-31077	230	6	e.	e.	PROPN
fbem-31077	230	7	,	,	PUNCT
fbem-31077	230	8	krüger	krüger	PROPN
fbem-31077	230	9	,	,	PUNCT
fbem-31077	230	10	j.	j.	PROPN
fbem-31077	230	11	,	,	PUNCT
fbem-31077	230	12	&	&	CCONJ
fbem-31077	230	13	zschech	zschech	PROPN
fbem-31077	230	14	,	,	PUNCT
fbem-31077	230	15	p.	p.	NOUN
fbem-31077	230	16	(	(	PUNCT
fbem-31077	230	17	2024	2024	NUM
fbem-31077	230	18	)	)	PUNCT
fbem-31077	230	19	.	.	PUNCT
fbem-31077	231	1	ai	ai	VERB
fbem-31077	231	2	literacy	literacy	NOUN
fbem-31077	231	3	for	for	ADP
fbem-31077	231	4	users	user	NOUN
fbem-31077	231	5	–	–	PUNCT
fbem-31077	231	6	a	a	DET
fbem-31077	231	7	comprehensive	comprehensive	ADJ
fbem-31077	231	8	review	review	NOUN
fbem-31077	231	9	and	and	CCONJ
fbem-31077	231	10	future	future	ADJ
fbem-31077	231	11	research	research	NOUN
fbem-31077	231	12	directions	direction	NOUN
fbem-31077	231	13	of	of	ADP
fbem-31077	231	14	learning	learn	VERB
fbem-31077	231	15	methods	method	NOUN
fbem-31077	231	16	,	,	PUNCT
fbem-31077	231	17	components	component	NOUN
fbem-31077	231	18	,	,	PUNCT
fbem-31077	231	19	and	and	CCONJ
fbem-31077	231	20	effects	effect	NOUN
fbem-31077	231	21	.	.	PUNCT
fbem-31077	232	1	computers	computer	NOUN
fbem-31077	232	2	in	in	ADP
fbem-31077	232	3	human	human	ADJ
fbem-31077	232	4	behavior	behavior	NOUN
fbem-31077	232	5	:	:	PUNCT
fbem-31077	232	6	artificial	artificial	ADJ
fbem-31077	232	7	humans	human	NOUN
fbem-31077	232	8	,	,	PUNCT
fbem-31077	232	9	5	5	NUM
fbem-31077	232	10	,	,	PUNCT
fbem-31077	232	11	100062	100062	NUM
fbem-31077	232	12	.	.	PUNCT
fbem-31077	232	13	https://colab.ws/articles/10.1016/j.chbah.2024.100062	https://colab.ws/articles/10.1016/j.chbah.2024.100062	X
fbem-31077	233	1	[	[	X
fbem-31077	233	2	8	8	NUM
fbem-31077	233	3	]	]	X
fbem-31077	233	4	kumar	kumar	PROPN
fbem-31077	233	5	,	,	PUNCT
fbem-31077	233	6	a.	a.	PROPN
fbem-31077	233	7	,	,	PUNCT
fbem-31077	233	8	&	&	CCONJ
fbem-31077	233	9	sharma	sharma	PROPN
fbem-31077	233	10	,	,	PUNCT
fbem-31077	233	11	s.	s.	PROPN
fbem-31077	233	12	(	(	PUNCT
fbem-31077	233	13	2024	2024	NUM
fbem-31077	233	14	)	)	PUNCT
fbem-31077	233	15	.	.	PUNCT
fbem-31077	234	1	analytical	analytical	ADJ
fbem-31077	234	2	modeling	modeling	NOUN
fbem-31077	234	3	of	of	ADP
fbem-31077	234	4	perceived	perceive	VERB
fbem-31077	234	5	authenticity	authenticity	NOUN
fbem-31077	234	6	in	in	ADP
fbem-31077	234	7	ai	ai	PROPN
fbem-31077	234	8	assistants	assistant	NOUN
fbem-31077	234	9	:	:	PUNCT
fbem-31077	234	10	application	application	NOUN
fbem-31077	234	11	of	of	ADP
fbem-31077	234	12	plspredict	plspredict	ADJ
fbem-31077	234	13	algorithm	algorithm	NOUN
fbem-31077	234	14	and	and	CCONJ
fbem-31077	234	15	importance	importance	NOUN
fbem-31077	234	16	-	-	PUNCT
fbem-31077	234	17	performance	performance	NOUN
fbem-31077	234	18	map	map	NOUN
fbem-31077	234	19	analysis	analysis	NOUN
fbem-31077	234	20	.	.	PUNCT
fbem-31077	235	1	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	X
fbem-31077	235	2	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	PROPN
fbem-31077	235	3	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	PROPN
fbem-31077	235	4	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	https://acr-journal.com/article/navigating-the-intrusiveness-paradox-a-comprehensive-literature-review-on-ai-marketing-and-consumer-perception-870/	PRON
fbem-31077	235	5	https://doi.org/10.1016/j.chb.2024.107213	https://doi.org/10.1016/j.chb.2024.107213	PROPN
fbem-31077	235	6	https://doi.org/10.1108/intr-09-2021-0686	https://doi.org/10.1108/intr-09-2021-0686	NOUN
fbem-31077	235	7	https://doi.org/10.3389/fpsyg.2022.912339	https://doi.org/10.3389/fpsyg.2022.912339	PROPN
fbem-31077	235	8	https://doi.org/10.1177/14614448231182662	https://doi.org/10.1177/14614448231182662	PRON
fbem-31077	235	9	https://doi.org/10.1177/14413582231181140	https://doi.org/10.1177/14413582231181140	NOUN
fbem-31077	235	10	https://colab.ws/articles/10.1016/j.chbah.2024.100062	https://colab.ws/articles/10.1016/j.chbah.2024.100062	PROPN
fbem-31077	235	11	64	64	NUM
fbem-31077	235	12	south	south	ADJ
fbem-31077	235	13	asian	asian	ADJ
fbem-31077	235	14	journal	journal	NOUN
fbem-31077	235	15	of	of	ADP
fbem-31077	235	16	business	business	NOUN
fbem-31077	235	17	studies	study	NOUN
fbem-31077	235	18	,	,	PUNCT
fbem-31077	235	19	13(2	13(2	PROPN
fbem-31077	235	20	)	)	PUNCT
fbem-31077	235	21	,	,	PUNCT
fbem-31077	235	22	123–145	123–145	NUM
fbem-31077	235	23	.	.	PUNCT
fbem-31077	236	1	https://doi.org/10.1108/sajbs-04-2023-0102	https://doi.org/10.1108/sajbs-04-2023-0102	PROPN
fbem-31077	236	2	[	[	X
fbem-31077	236	3	9	9	NUM
fbem-31077	236	4	]	]	SYM
fbem-31077	236	5	koverola	koverola	PROPN
fbem-31077	236	6	,	,	PUNCT
fbem-31077	236	7	m.	m.	NOUN
fbem-31077	236	8	,	,	PUNCT
fbem-31077	236	9	et	et	PROPN
fbem-31077	236	10	al	al	PROPN
fbem-31077	236	11	.	.	PROPN
fbem-31077	237	1	(	(	PUNCT
fbem-31077	237	2	2023	2023	NUM
fbem-31077	237	3	)	)	PUNCT
fbem-31077	237	4	.	.	PUNCT
fbem-31077	238	1	mitigating	mitigate	VERB
fbem-31077	238	2	the	the	DET
fbem-31077	238	3	uncanny	uncanny	ADJ
fbem-31077	238	4	valley	valley	NOUN
fbem-31077	238	5	effect	effect	NOUN
fbem-31077	238	6	in	in	ADP
fbem-31077	238	7	hyper	hyper	ADJ
fbem-31077	238	8	-	-	ADJ
fbem-31077	238	9	realistic	realistic	ADJ
fbem-31077	238	10	robots	robot	NOUN
fbem-31077	238	11	:	:	PUNCT
fbem-31077	238	12	a	a	DET
fbem-31077	238	13	student	student	NOUN
fbem-31077	238	14	-	-	PUNCT
fbem-31077	238	15	centered	center	VERB
fbem-31077	238	16	study	study	NOUN
fbem-31077	238	17	on	on	ADP
fbem-31077	238	18	llm	llm	ADV
fbem-31077	238	19	-	-	PUNCT
fbem-31077	238	20	driven	drive	VERB
fbem-31077	238	21	conversations	conversation	NOUN
fbem-31077	238	22	.	.	PUNCT
fbem-31077	239	1	arxiv	arxiv	PROPN
fbem-31077	239	2	preprint	preprint	NOUN
fbem-31077	239	3	.	.	PUNCT
fbem-31077	240	1	https://arxiv.org/html/2503.16449v1	https://arxiv.org/html/2503.16449v1	PROPN
fbem-31077	241	1	[	[	X
fbem-31077	241	2	10	10	NUM
fbem-31077	241	3	]	]	X
fbem-31077	241	4	lee	lee	PROPN
fbem-31077	241	5	,	,	PUNCT
fbem-31077	241	6	j.	j.	PROPN
fbem-31077	241	7	,	,	PUNCT
fbem-31077	241	8	&	&	CCONJ
fbem-31077	241	9	shin	shin	PROPN
fbem-31077	241	10	,	,	PUNCT
fbem-31077	241	11	d.	d.	PROPN
fbem-31077	241	12	(	(	PUNCT
fbem-31077	241	13	2024	2024	NUM
fbem-31077	241	14	)	)	PUNCT
fbem-31077	241	15	.	.	PUNCT
fbem-31077	242	1	integrating	integrate	VERB
fbem-31077	242	2	artificial	artificial	ADJ
fbem-31077	242	3	intelligence	intelligence	NOUN
fbem-31077	242	4	and	and	CCONJ
fbem-31077	242	5	customer	customer	NOUN
fbem-31077	242	6	experience	experience	NOUN
fbem-31077	242	7	.	.	PUNCT
fbem-31077	243	1	asia	asia	PROPN
fbem-31077	243	2	pacific	pacific	PROPN
fbem-31077	243	3	journal	journal	PROPN
fbem-31077	243	4	of	of	ADP
fbem-31077	243	5	marketing	marketing	NOUN
fbem-31077	243	6	and	and	CCONJ
fbem-31077	243	7	logistics	logistic	NOUN
fbem-31077	243	8	.	.	PUNCT
fbem-31077	244	1	https://journals.sagepub.com/doi/10.1177/1441358224125290	https://journals.sagepub.com/doi/10.1177/1441358224125290	PROPN
fbem-31077	244	2	4	4	NUM
fbem-31077	245	1	[	[	SYM
fbem-31077	245	2	11	11	NUM
fbem-31077	245	3	]	]	X
fbem-31077	245	4	moore	moore	PROPN
fbem-31077	245	5	,	,	PUNCT
fbem-31077	245	6	s.	s.	PROPN
fbem-31077	245	7	,	,	PUNCT
fbem-31077	245	8	mckechnie	mckechnie	PROPN
fbem-31077	245	9	,	,	PUNCT
fbem-31077	245	10	s.	s.	PROPN
fbem-31077	245	11	,	,	PUNCT
fbem-31077	245	12	&	&	CCONJ
fbem-31077	245	13	ryan	ryan	PROPN
fbem-31077	245	14	,	,	PUNCT
fbem-31077	245	15	l.	l.	PROPN
fbem-31077	245	16	(	(	PUNCT
fbem-31077	245	17	2023	2023	NUM
fbem-31077	245	18	)	)	PUNCT
fbem-31077	245	19	.	.	PUNCT
fbem-31077	246	1	unpacking	unpack	VERB
fbem-31077	246	2	the	the	DET
fbem-31077	246	3	personalisation	personalisation	NOUN
fbem-31077	246	4	-	-	PUNCT
fbem-31077	246	5	privacy	privacy	NOUN
fbem-31077	246	6	paradox	paradox	NOUN
fbem-31077	246	7	in	in	ADP
fbem-31077	246	8	the	the	DET
fbem-31077	246	9	context	context	NOUN
fbem-31077	246	10	of	of	ADP
fbem-31077	246	11	ai	ai	VERB
fbem-31077	246	12	-	-	PUNCT
fbem-31077	246	13	enabled	enable	VERB
fbem-31077	246	14	retail	retail	ADJ
fbem-31077	246	15	offers	offer	NOUN
fbem-31077	246	16	.	.	PUNCT
fbem-31077	247	1	frontiers	frontier	NOUN
fbem-31077	247	2	in	in	ADP
fbem-31077	247	3	psychology	psychology	NOUN
fbem-31077	247	4	,	,	PUNCT
fbem-31077	247	5	14	14	NUM
fbem-31077	247	6	,	,	PUNCT
fbem-31077	247	7	article	article	NOUN
fbem-31077	247	8	9840426	9840426	NUM
fbem-31077	247	9	.	.	PUNCT
fbem-31077	248	1	https://pmc.ncbi.nlm.nih.gov/articles/pmc9840426/	https://pmc.ncbi.nlm.nih.gov/articles/pmc9840426/	PROPN
fbem-31077	248	2	[	[	X
fbem-31077	248	3	12	12	NUM
fbem-31077	248	4	]	]	PUNCT
fbem-31077	248	5	mikalef	mikalef	NOUN
fbem-31077	248	6	,	,	PUNCT
fbem-31077	248	7	p.	p.	NOUN
fbem-31077	248	8	,	,	PUNCT
fbem-31077	248	9	krogstie	krogstie	PROPN
fbem-31077	248	10	,	,	PUNCT
fbem-31077	248	11	j.	j.	PROPN
fbem-31077	248	12	,	,	PUNCT
fbem-31077	248	13	&	&	CCONJ
fbem-31077	248	14	enholm	enholm	PROPN
fbem-31077	248	15	,	,	PUNCT
fbem-31077	248	16	i.m	i.m	PROPN
fbem-31077	248	17	.	.	PUNCT
fbem-31077	248	18	(	(	PUNCT
fbem-31077	248	19	2022b	2022b	NUM
fbem-31077	248	20	)	)	PUNCT
fbem-31077	248	21	.	.	PUNCT
fbem-31077	249	1	artificial	artificial	ADJ
fbem-31077	249	2	intelligence	intelligence	NOUN
fbem-31077	249	3	and	and	CCONJ
fbem-31077	249	4	business	business	NOUN
fbem-31077	249	5	value	value	NOUN
fbem-31077	249	6	:	:	PUNCT
fbem-31077	249	7	a	a	DET
fbem-31077	249	8	literature	literature	NOUN
fbem-31077	249	9	review	review	NOUN
fbem-31077	249	10	.	.	PUNCT
fbem-31077	250	1	information	information	NOUN
fbem-31077	250	2	systems	system	NOUN
fbem-31077	250	3	frontiers	frontier	NOUN
fbem-31077	250	4	,	,	PUNCT
fbem-31077	250	5	24(5	24(5	NOUN
fbem-31077	250	6	)	)	PUNCT
fbem-31077	250	7	,	,	PUNCT
fbem-31077	250	8	1709–1734	1709–1734	NUM
fbem-31077	250	9	.	.	PUNCT
fbem-31077	251	1	https://doi.org/10.1007/s10796-021-10186-w	https://doi.org/10.1007/s10796-021-10186-w	PROPN
fbem-31077	252	1	[	[	X
fbem-31077	252	2	13	13	NUM
fbem-31077	252	3	]	]	X
fbem-31077	252	4	maeda	maeda	PROPN
fbem-31077	252	5	,	,	PUNCT
fbem-31077	252	6	t.	t.	PROPN
fbem-31077	252	7	,	,	PUNCT
fbem-31077	252	8	&	&	CCONJ
fbem-31077	252	9	quan	quan	PROPN
fbem-31077	252	10	-	-	PUNCT
fbem-31077	252	11	haase	haase	PROPN
fbem-31077	252	12	,	,	PUNCT
fbem-31077	252	13	a.	a.	NOUN
fbem-31077	252	14	(	(	PUNCT
fbem-31077	252	15	2024	2024	NUM
fbem-31077	252	16	)	)	PUNCT
fbem-31077	252	17	.	.	PUNCT
fbem-31077	253	1	when	when	SCONJ
fbem-31077	253	2	human	human	NOUN
fbem-31077	253	3	-	-	PUNCT
fbem-31077	253	4	ai	ai	NOUN
fbem-31077	253	5	interactions	interaction	NOUN
fbem-31077	253	6	become	become	VERB
fbem-31077	253	7	parasocial	parasocial	ADJ
fbem-31077	253	8	:	:	PUNCT
fbem-31077	253	9	agency	agency	NOUN
fbem-31077	253	10	and	and	CCONJ
fbem-31077	253	11	anthropomorphism	anthropomorphism	NOUN
fbem-31077	253	12	in	in	ADP
fbem-31077	253	13	affective	affective	ADJ
fbem-31077	253	14	design	design	NOUN
fbem-31077	253	15	.	.	PUNCT
fbem-31077	254	1	in	in	ADP
fbem-31077	254	2	proceedings	proceeding	NOUN
fbem-31077	254	3	of	of	ADP
fbem-31077	254	4	the	the	DET
fbem-31077	254	5	2024	2024	NUM
fbem-31077	254	6	acm	acm	NOUN
fbem-31077	254	7	conference	conference	NOUN
fbem-31077	254	8	on	on	ADP
fbem-31077	254	9	fairness	fairness	NOUN
fbem-31077	254	10	,	,	PUNCT
fbem-31077	254	11	accountability	accountability	NOUN
fbem-31077	254	12	,	,	PUNCT
fbem-31077	254	13	and	and	CCONJ
fbem-31077	254	14	transparency	transparency	NOUN
fbem-31077	254	15	(	(	PUNCT
fbem-31077	254	16	facct	facct	ADJ
fbem-31077	254	17	'	'	NUM
fbem-31077	254	18	24	24	NUM
fbem-31077	254	19	)	)	PUNCT
fbem-31077	254	20	(	(	PUNCT
fbem-31077	254	21	pp	pp	ADJ
fbem-31077	254	22	.	.	PUNCT
fbem-31077	255	1	1–13	1–13	NUM
fbem-31077	255	2	)	)	PUNCT
fbem-31077	255	3	.	.	PUNCT
fbem-31077	256	1	https://facctconference.org/static/papers24/facct24-71.pdf	https://facctconference.org/static/papers24/facct24-71.pdf	PROPN
fbem-31077	257	1	[	[	X
fbem-31077	257	2	14	14	NUM
fbem-31077	257	3	]	]	SYM
fbem-31077	257	4	musaiqer	musaiqer	PROPN
fbem-31077	257	5	,	,	PUNCT
fbem-31077	257	6	a.	a.	PROPN
fbem-31077	257	7	,	,	PUNCT
fbem-31077	257	8	&	&	CCONJ
fbem-31077	257	9	hamdan	hamdan	PROPN
fbem-31077	257	10	,	,	PUNCT
fbem-31077	257	11	a.	a.	NOUN
fbem-31077	257	12	(	(	PUNCT
fbem-31077	257	13	2025	2025	NUM
fbem-31077	257	14	)	)	PUNCT
fbem-31077	257	15	.	.	PUNCT
fbem-31077	258	1	impact	impact	NOUN
fbem-31077	258	2	of	of	ADP
fbem-31077	258	3	artificial	artificial	ADJ
fbem-31077	258	4	intelligence	intelligence	NOUN
fbem-31077	258	5	on	on	ADP
fbem-31077	258	6	branding	branding	NOUN
fbem-31077	258	7	:	:	PUNCT
fbem-31077	258	8	a	a	DET
fbem-31077	258	9	bibliometric	bibliometric	ADJ
fbem-31077	258	10	review	review	NOUN
fbem-31077	258	11	and	and	CCONJ
fbem-31077	258	12	future	future	ADJ
fbem-31077	258	13	research	research	NOUN
fbem-31077	258	14	agenda	agenda	NOUN
fbem-31077	258	15	.	.	PUNCT
fbem-31077	259	1	humanities	humanity	NOUN
fbem-31077	259	2	and	and	CCONJ
fbem-31077	259	3	social	social	ADJ
fbem-31077	259	4	sciences	science	NOUN
fbem-31077	259	5	communications	communication	NOUN
fbem-31077	259	6	,	,	PUNCT
fbem-31077	259	7	12	12	NUM
fbem-31077	259	8	,	,	PUNCT
fbem-31077	259	9	article	article	NOUN
fbem-31077	259	10	4488	4488	NUM
fbem-31077	259	11	.	.	PUNCT
fbem-31077	260	1	https://www.nature.com/articles/s41599-025-04488-6	https://www.nature.com/articles/s41599-025-04488-6	NOUN
fbem-31077	261	1	[	[	X
fbem-31077	261	2	15	15	NUM
fbem-31077	261	3	]	]	X
fbem-31077	261	4	smith	smith	PROPN
fbem-31077	261	5	,	,	PUNCT
fbem-31077	261	6	j.	j.	PROPN
fbem-31077	261	7	(	(	PUNCT
fbem-31077	261	8	2024	2024	NUM
fbem-31077	261	9	)	)	PUNCT
fbem-31077	261	10	.	.	PUNCT
fbem-31077	262	1	beyond	beyond	ADP
fbem-31077	262	2	algorithms	algorithm	NOUN
fbem-31077	262	3	:	:	PUNCT
fbem-31077	262	4	a	a	DET
fbem-31077	262	5	comprehensive	comprehensive	ADJ
fbem-31077	262	6	analysis	analysis	NOUN
fbem-31077	262	7	of	of	ADP
fbem-31077	262	8	ai	ai	NOUN
fbem-31077	262	9	-	-	PUNCT
fbem-31077	262	10	driven	drive	VERB
fbem-31077	262	11	personalization	personalization	NOUN
fbem-31077	262	12	in	in	ADP
fbem-31077	262	13	strategic	strategic	ADJ
fbem-31077	262	14	communications	communication	NOUN
fbem-31077	262	15	.	.	PUNCT
fbem-31077	263	1	open	open	ADJ
fbem-31077	263	2	journal	journal	PROPN
fbem-31077	263	3	of	of	ADP
fbem-31077	263	4	business	business	NOUN
fbem-31077	263	5	and	and	CCONJ
fbem-31077	263	6	management	management	NOUN
fbem-31077	263	7	,	,	PUNCT
fbem-31077	263	8	12(4	12(4	NUM
fbem-31077	263	9	)	)	PUNCT
fbem-31077	263	10	,	,	PUNCT
fbem-31077	263	11	1234–1267	1234–1267	NUM
fbem-31077	263	12	.	.	PUNCT
fbem-31077	264	1	https://www.scirp.org/journal/paperinformation?paperid=136	https://www.scirp.org/journal/paperinformation?paperid=136	NOUN
fbem-31077	264	2	812	812	NUM
fbem-31077	265	1	[	[	X
fbem-31077	265	2	16	16	NUM
fbem-31077	265	3	]	]	PUNCT
fbem-31077	265	4	sharma	sharma	PROPN
fbem-31077	265	5	,	,	PUNCT
fbem-31077	265	6	r.	r.	PROPN
fbem-31077	265	7	,	,	PUNCT
fbem-31077	265	8	&	&	CCONJ
fbem-31077	265	9	gupta	gupta	PROPN
fbem-31077	265	10	,	,	PUNCT
fbem-31077	265	11	s.	s.	PROPN
fbem-31077	265	12	(	(	PUNCT
fbem-31077	265	13	2024	2024	NUM
fbem-31077	265	14	)	)	PUNCT
fbem-31077	265	15	.	.	PUNCT
fbem-31077	266	1	balancing	balance	VERB
fbem-31077	266	2	customized	customized	ADJ
fbem-31077	266	3	marketing	marketing	NOUN
fbem-31077	266	4	with	with	ADP
fbem-31077	266	5	consumer	consumer	NOUN
fbem-31077	266	6	data	datum	NOUN
fbem-31077	266	7	protection	protection	NOUN
fbem-31077	266	8	.	.	PUNCT
fbem-31077	267	1	international	international	ADJ
fbem-31077	267	2	journal	journal	PROPN
fbem-31077	267	3	of	of	ADP
fbem-31077	267	4	computer	computer	NOUN
fbem-31077	267	5	trends	trend	NOUN
fbem-31077	267	6	and	and	CCONJ
fbem-31077	267	7	technology	technology	NOUN
fbem-31077	267	8	,	,	PUNCT
fbem-31077	267	9	72(9	72(9	NUM
fbem-31077	267	10	)	)	PUNCT
fbem-31077	267	11	,	,	PUNCT
fbem-31077	267	12	57–65	57–65	NUM
fbem-31077	267	13	.	.	PUNCT
fbem-31077	268	1	https://www.ijcttjournal.org/2024/volume-72%20issue9/ijctt-v72i9p105.pdf	https://www.ijcttjournal.org/2024/volume-72%20issue9/ijctt-v72i9p105.pdf	NOUN
fbem-31077	269	1	[	[	X
fbem-31077	269	2	17	17	NUM
fbem-31077	269	3	]	]	PUNCT
fbem-31077	269	4	sargın	sargın	PROPN
fbem-31077	269	5	,	,	PUNCT
fbem-31077	269	6	s.	s.	PROPN
fbem-31077	269	7	(	(	PUNCT
fbem-31077	269	8	2024	2024	NUM
fbem-31077	269	9	)	)	PUNCT
fbem-31077	269	10	.	.	PUNCT
fbem-31077	270	1	antecedents	antecedent	NOUN
fbem-31077	270	2	and	and	CCONJ
fbem-31077	270	3	consequences	consequence	NOUN
fbem-31077	270	4	of	of	ADP
fbem-31077	270	5	consumers	consumer	NOUN
fbem-31077	270	6	’	’	PART
fbem-31077	270	7	attitudes	attitude	NOUN
fbem-31077	270	8	towards	towards	ADP
fbem-31077	270	9	artificial	artificial	ADJ
fbem-31077	270	10	intelligence	intelligence	NOUN
fbem-31077	270	11	in	in	ADP
fbem-31077	270	12	social	social	ADJ
fbem-31077	270	13	media	medium	NOUN
fbem-31077	270	14	.	.	PUNCT
fbem-31077	271	1	business	business	NOUN
fbem-31077	271	2	and	and	CCONJ
fbem-31077	271	3	economics	economics	PROPN
fbem-31077	271	4	research	research	PROPN
fbem-31077	271	5	journal	journal	NOUN
fbem-31077	271	6	,	,	PUNCT
fbem-31077	271	7	15(3	15(3	NUM
fbem-31077	271	8	)	)	PUNCT
fbem-31077	271	9	,	,	PUNCT
fbem-31077	271	10	229–256	229–256	NUM
fbem-31077	271	11	.	.	PUNCT
fbem-31077	272	1	https://www.berjournal.com/antecedents-and-consequencesof-consumers-attitudes-towards-artificial-intelligence-insocial-media	https://www.berjournal.com/antecedents-and-consequencesof-consumers-attitudes-towards-artificial-intelligence-insocial-media	PROPN
fbem-31077	273	1	[	[	X
fbem-31077	273	2	18	18	NUM
fbem-31077	273	3	]	]	X
fbem-31077	273	4	soni	soni	NOUN
fbem-31077	273	5	,	,	PUNCT
fbem-31077	273	6	v.	v.	PROPN
fbem-31077	273	7	(	(	PUNCT
fbem-31077	273	8	2025	2025	NUM
fbem-31077	273	9	)	)	PUNCT
fbem-31077	273	10	.	.	PUNCT
fbem-31077	274	1	ai	ai	VERB
fbem-31077	274	2	and	and	CCONJ
fbem-31077	274	3	the	the	DET
fbem-31077	274	4	personalization	personalization	NOUN
fbem-31077	274	5	-	-	PUNCT
fbem-31077	274	6	privacy	privacy	NOUN
fbem-31077	274	7	paradox	paradox	NOUN
fbem-31077	274	8	:	:	PUNCT
fbem-31077	274	9	balancing	balance	VERB
fbem-31077	274	10	customized	customized	ADJ
fbem-31077	274	11	marketing	marketing	NOUN
fbem-31077	274	12	with	with	ADP
fbem-31077	274	13	consumer	consumer	NOUN
fbem-31077	274	14	data	datum	NOUN
fbem-31077	274	15	protection	protection	NOUN
fbem-31077	274	16	.	.	PUNCT
fbem-31077	275	1	ire	ire	PROPN
fbem-31077	275	2	journals	journal	NOUN
fbem-31077	275	3	,	,	PUNCT
fbem-31077	275	4	7(4	7(4	NUM
fbem-31077	275	5	)	)	PUNCT
fbem-31077	275	6	,	,	PUNCT
fbem-31077	275	7	411–418	411–418	NUM
fbem-31077	275	8	.	.	PUNCT
fbem-31077	275	9	https://www.irejournals.com/formatedpaper/1705983.pdf	https://www.irejournals.com/formatedpaper/1705983.pdf	NOUN
fbem-31077	276	1	[	[	X
fbem-31077	276	2	19	19	NUM
fbem-31077	276	3	]	]	PUNCT
fbem-31077	276	4	truong	truong	PROPN
fbem-31077	276	5	,	,	PUNCT
fbem-31077	276	6	t.	t.	PROPN
fbem-31077	276	7	h.	h.	PROPN
fbem-31077	276	8	,	,	PUNCT
fbem-31077	276	9	&	&	CCONJ
fbem-31077	276	10	ta	ta	PROPN
fbem-31077	276	11	,	,	PUNCT
fbem-31077	276	12	h.	h.	PROPN
fbem-31077	276	13	h.	h.	PROPN
fbem-31077	276	14	(	(	PUNCT
fbem-31077	276	15	2025	2025	NUM
fbem-31077	276	16	)	)	PUNCT
fbem-31077	276	17	.	.	PUNCT
fbem-31077	277	1	impact	impact	NOUN
fbem-31077	277	2	of	of	ADP
fbem-31077	277	3	artificial	artificial	ADJ
fbem-31077	277	4	intelligence	intelligence	NOUN
fbem-31077	277	5	on	on	ADP
fbem-31077	277	6	branding	branding	NOUN
fbem-31077	277	7	:	:	PUNCT
fbem-31077	277	8	a	a	DET
fbem-31077	277	9	bibliometric	bibliometric	ADJ
fbem-31077	277	10	review	review	NOUN
fbem-31077	277	11	and	and	CCONJ
fbem-31077	277	12	future	future	ADJ
fbem-31077	277	13	research	research	NOUN
fbem-31077	277	14	directions	direction	NOUN
fbem-31077	277	15	.	.	PUNCT
fbem-31077	278	1	humanities	humanity	NOUN
fbem-31077	278	2	and	and	CCONJ
fbem-31077	278	3	social	social	ADJ
fbem-31077	278	4	sciences	science	NOUN
fbem-31077	278	5	communications	communication	NOUN
fbem-31077	278	6	,	,	PUNCT
fbem-31077	278	7	12	12	NUM
fbem-31077	278	8	,	,	PUNCT
fbem-31077	278	9	article	article	NOUN
fbem-31077	278	10	4488	4488	NUM
fbem-31077	278	11	.	.	PUNCT
fbem-31077	279	1	https://doi.org/10.1057/s41599-025-04488-6	https://doi.org/10.1057/s41599-025-04488-6	NUM
fbem-31077	280	1	[	[	X
fbem-31077	280	2	20	20	NUM
fbem-31077	280	3	]	]	PUNCT
fbem-31077	280	4	varshini	varshini	PROPN
fbem-31077	280	5	,	,	PUNCT
fbem-31077	280	6	a.	a.	NOUN
fbem-31077	280	7	,	,	PUNCT
fbem-31077	280	8	&	&	CCONJ
fbem-31077	280	9	venotha	venotha	NOUN
fbem-31077	280	10	,	,	PUNCT
fbem-31077	280	11	a.	a.	PROPN
fbem-31077	280	12	s.	s.	PROPN
fbem-31077	280	13	(	(	PUNCT
fbem-31077	280	14	2025	2025	NUM
fbem-31077	280	15	)	)	PUNCT
fbem-31077	280	16	.	.	PUNCT
fbem-31077	281	1	ai	ai	VERB
fbem-31077	281	2	in	in	ADP
fbem-31077	281	3	sustainable	sustainable	ADJ
fbem-31077	281	4	marketing	marketing	NOUN
fbem-31077	281	5	and	and	CCONJ
fbem-31077	281	6	consumer	consumer	NOUN
fbem-31077	281	7	behaviour	behaviour	NOUN
fbem-31077	281	8	:	:	PUNCT
fbem-31077	281	9	a	a	DET
fbem-31077	281	10	transformational	transformational	ADJ
fbem-31077	281	11	perspective	perspective	NOUN
fbem-31077	281	12	.	.	PUNCT
fbem-31077	282	1	international	international	ADJ
fbem-31077	282	2	journal	journal	PROPN
fbem-31077	282	3	of	of	ADP
fbem-31077	282	4	business	business	NOUN
fbem-31077	282	5	and	and	CCONJ
fbem-31077	282	6	economics	economic	NOUN
fbem-31077	282	7	research	research	NOUN
fbem-31077	282	8	,	,	PUNCT
fbem-31077	282	9	special	special	ADJ
fbem-31077	282	10	issue	issue	NOUN
fbem-31077	282	11	,	,	PUNCT
fbem-31077	282	12	165–168	165–168	NUM
fbem-31077	282	13	.	.	PUNCT
fbem-31077	283	1	https://drbgrpublications.in/wp-content/uploads/2025/specialissue/sjc_041.pdf	https://drbgrpublications.in/wp-content/uploads/2025/specialissue/sjc_041.pdf	PROPN
fbem-31077	284	1	[	[	X
fbem-31077	284	2	21	21	NUM
fbem-31077	284	3	]	]	X
fbem-31077	284	4	wang	wang	PROPN
fbem-31077	284	5	,	,	PUNCT
fbem-31077	284	6	x.	x.	PROPN
fbem-31077	284	7	,	,	PUNCT
fbem-31077	284	8	&	&	CCONJ
fbem-31077	284	9	zhang	zhang	PROPN
fbem-31077	284	10	,	,	PUNCT
fbem-31077	284	11	y.	y.	PROPN
fbem-31077	284	12	(	(	PUNCT
fbem-31077	284	13	2024	2024	NUM
fbem-31077	284	14	)	)	PUNCT
fbem-31077	284	15	.	.	PUNCT
fbem-31077	285	1	mechanism	mechanism	NOUN
fbem-31077	285	2	-	-	PUNCT
fbem-31077	285	3	based	base	VERB
fbem-31077	285	4	middlerange	middlerange	NOUN
fbem-31077	285	5	theories	theory	NOUN
fbem-31077	285	6	:	:	PUNCT
fbem-31077	285	7	using	use	VERB
fbem-31077	285	8	realist	realist	ADJ
fbem-31077	285	9	synthesis	synthesis	NOUN
fbem-31077	285	10	to	to	PART
fbem-31077	285	11	bridge	bridge	VERB
fbem-31077	285	12	generalizability	generalizability	NOUN
fbem-31077	285	13	and	and	CCONJ
fbem-31077	285	14	context	context	NOUN
fbem-31077	285	15	in	in	ADP
fbem-31077	285	16	qualitative	qualitative	ADJ
fbem-31077	285	17	research	research	NOUN
fbem-31077	285	18	.	.	PUNCT
fbem-31077	286	1	qualitative	qualitative	ADJ
fbem-31077	286	2	health	health	NOUN
fbem-31077	286	3	research	research	NOUN
fbem-31077	286	4	,	,	PUNCT
fbem-31077	286	5	34(11	34(11	NUM
fbem-31077	286	6	)	)	PUNCT
fbem-31077	286	7	,	,	PUNCT
fbem-31077	286	8	1234–1250	1234–1250	NUM
fbem-31077	286	9	.	.	PUNCT
fbem-31077	287	1	https://doi.org/10.1177/10497323251316401	https://doi.org/10.1177/10497323251316401	NOUN
fbem-31077	288	1	[	[	X
fbem-31077	288	2	22	22	NUM
fbem-31077	288	3	]	]	X
fbem-31077	288	4	zhang	zhang	PROPN
fbem-31077	288	5	,	,	PUNCT
fbem-31077	288	6	y.	y.	PROPN
fbem-31077	288	7	,	,	PUNCT
fbem-31077	288	8	wang	wang	PROPN
fbem-31077	288	9	,	,	PUNCT
fbem-31077	288	10	s.	s.	PROPN
fbem-31077	288	11	,	,	PUNCT
fbem-31077	288	12	&	&	CCONJ
fbem-31077	288	13	chen	chen	PROPN
fbem-31077	288	14	,	,	PUNCT
fbem-31077	288	15	x.	x.	PROPN
fbem-31077	288	16	(	(	PUNCT
fbem-31077	288	17	2024	2024	NUM
fbem-31077	288	18	)	)	PUNCT
fbem-31077	288	19	.	.	PUNCT
fbem-31077	289	1	exploring	explore	VERB
fbem-31077	289	2	the	the	DET
fbem-31077	289	3	mechanism	mechanism	NOUN
fbem-31077	289	4	of	of	ADP
fbem-31077	289	5	sustained	sustained	ADJ
fbem-31077	289	6	consumer	consumer	NOUN
fbem-31077	289	7	trust	trust	NOUN
fbem-31077	289	8	in	in	ADP
fbem-31077	289	9	ai	ai	PROPN
fbem-31077	289	10	chatbots	chatbot	NOUN
fbem-31077	289	11	:	:	PUNCT
fbem-31077	289	12	the	the	DET
fbem-31077	289	13	role	role	NOUN
fbem-31077	289	14	of	of	ADP
fbem-31077	289	15	social	social	ADJ
fbem-31077	289	16	interaction	interaction	NOUN
fbem-31077	289	17	cues	cue	NOUN
fbem-31077	289	18	and	and	CCONJ
fbem-31077	289	19	anthropomorphic	anthropomorphic	ADJ
fbem-31077	289	20	factors	factor	NOUN
fbem-31077	289	21	.	.	PUNCT
fbem-31077	290	1	humanities	humanity	NOUN
fbem-31077	290	2	and	and	CCONJ
fbem-31077	290	3	social	social	ADJ
fbem-31077	290	4	sciences	science	NOUN
fbem-31077	290	5	communications	communication	NOUN
fbem-31077	290	6	,	,	PUNCT
fbem-31077	290	7	11	11	NUM
fbem-31077	290	8	,	,	PUNCT
fbem-31077	290	9	article	article	NOUN
fbem-31077	290	10	347	347	NUM
fbem-31077	290	11	.	.	PUNCT
fbem-31077	290	12	https://doi.org/10.1057/s41599-024-03879-5	https://doi.org/10.1057/s41599-024-03879-5	PROPN
fbem-31077	290	13	https://doi.org/10.1108/sajbs-04-2023-0102	https://doi.org/10.1108/sajbs-04-2023-0102	PROPN
fbem-31077	290	14	https://arxiv.org/html/2503.16449v1	https://arxiv.org/html/2503.16449v1	PROPN
fbem-31077	290	15	https://journals.sagepub.com/doi/10.1177/14413582241252904	https://journals.sagepub.com/doi/10.1177/14413582241252904	VERB
fbem-31077	290	16	https://journals.sagepub.com/doi/10.1177/14413582241252904	https://journals.sagepub.com/doi/10.1177/14413582241252904	PROPN
fbem-31077	290	17	https://pmc.ncbi.nlm.nih.gov/articles/pmc9840426/	https://pmc.ncbi.nlm.nih.gov/articles/pmc9840426/	PROPN
fbem-31077	290	18	https://doi.org/10.1007/s10796-021-10186-w	https://doi.org/10.1007/s10796-021-10186-w	PROPN
fbem-31077	290	19	https://facctconference.org/static/papers24/facct24-71.pdf	https://facctconference.org/static/papers24/facct24-71.pdf	PROPN
fbem-31077	290	20	https://www.nature.com/articles/s41599-025-04488-6	https://www.nature.com/articles/s41599-025-04488-6	AUX
fbem-31077	290	21	https://www.scirp.org/journal/paperinformation?paperid=136812	https://www.scirp.org/journal/paperinformation?paperid=136812	PROPN
fbem-31077	290	22	https://www.scirp.org/journal/paperinformation?paperid=136812	https://www.scirp.org/journal/paperinformation?paperid=136812	PROPN
fbem-31077	290	23	https://www.ijcttjournal.org/2024/volume-72%20issue-9/ijctt-v72i9p105.pdf	https://www.ijcttjournal.org/2024/volume-72%20issue-9/ijctt-v72i9p105.pdf	PROPN
fbem-31077	290	24	https://www.ijcttjournal.org/2024/volume-72%20issue-9/ijctt-v72i9p105.pdf	https://www.ijcttjournal.org/2024/volume-72%20issue-9/ijctt-v72i9p105.pdf	PROPN
fbem-31077	290	25	https://www.berjournal.com/antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media	https://www.berjournal.com/antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media	PROPN
fbem-31077	290	26	https://www.berjournal.com/antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media	https://www.berjournal.com/antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media	PROPN
fbem-31077	290	27	https://www.berjournal.com/antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media	https://www.berjournal.com/antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media	PROPN
fbem-31077	290	28	https://www.irejournals.com/formatedpaper/1705983.pdf	https://www.irejournals.com/formatedpaper/1705983.pdf	NOUN
fbem-31077	290	29	https://doi.org/10.1057/s41599-025-04488-6	https://doi.org/10.1057/s41599-025-04488-6	NUM
fbem-31077	290	30	https://drbgrpublications.in/wp-content/uploads/2025/special-issue/sjc_041.pdf	https://drbgrpublications.in/wp-content/uploads/2025/special-issue/sjc_041.pdf	NOUN
fbem-31077	290	31	https://drbgrpublications.in/wp-content/uploads/2025/special-issue/sjc_041.pdf	https://drbgrpublications.in/wp-content/uploads/2025/special-issue/sjc_041.pdf	PART
fbem-31077	290	32	https://doi.org/10.1177/10497323251316401	https://doi.org/10.1177/10497323251316401	NOUN
fbem-31077	290	33	https://doi.org/10.1057/s41599-024-03879-5	https://doi.org/10.1057/s41599-024-03879-5	NOUN