id	sid	tid	token	lemma	pos
fbem-31292	1	1	frontiers	frontier	NOUN
fbem-31292	1	2	in	in	ADP
fbem-31292	1	3	business	business	NOUN
fbem-31292	1	4	,	,	PUNCT
fbem-31292	1	5	economics	economic	NOUN
fbem-31292	1	6	and	and	CCONJ
fbem-31292	1	7	management	management	NOUN
fbem-31292	1	8	issn	issn	PROPN
fbem-31292	1	9	:	:	PUNCT
fbem-31292	1	10	2766	2766	NUM
fbem-31292	1	11	-	-	PUNCT
fbem-31292	1	12	824x	824x	NUM
fbem-31292	1	13	|	|	ADJ
fbem-31292	1	14	vol	vol	NOUN
fbem-31292	1	15	.	.	PROPN
fbem-31292	1	16	20	20	NUM
fbem-31292	1	17	,	,	PUNCT
fbem-31292	1	18	no	no	INTJ
fbem-31292	1	19	.	.	NOUN
fbem-31292	1	20	1	1	NUM
fbem-31292	1	21	,	,	PUNCT
fbem-31292	1	22	2025	2025	NUM
fbem-31292	1	23	64	64	NUM
fbem-31292	1	24	study	study	NOUN
fbem-31292	1	25	on	on	ADP
fbem-31292	1	26	how	how	SCONJ
fbem-31292	1	27	4i	4i	NUM
fbem-31292	1	28	marketing	marketing	NOUN
fbem-31292	1	29	affects	affect	VERB
fbem-31292	1	30	consumer	consumer	NOUN
fbem-31292	1	31	buying	buying	NOUN
fbem-31292	1	32	motives	motive	NOUN
fbem-31292	1	33	in	in	ADP
fbem-31292	1	34	jewelry	jewelry	NOUN
fbem-31292	1	35	brands	brand	NOUN
fbem-31292	1	36	ruofan	ruofan	PROPN
fbem-31292	1	37	hu	hu	PROPN
fbem-31292	2	1	san	san	PROPN
fbem-31292	2	2	domenico	domenico	PROPN
fbem-31292	2	3	school	school	PROPN
fbem-31292	2	4	,	,	PUNCT
fbem-31292	2	5	san	san	PROPN
fbem-31292	2	6	anselmo	anselmo	PROPN
fbem-31292	2	7	,	,	PUNCT
fbem-31292	2	8	ca	ca	NOUN
fbem-31292	2	9	94960	94960	NUM
fbem-31292	2	10	,	,	PUNCT
fbem-31292	2	11	usa	usa	PROPN
fbem-31292	2	12	abstract	abstract	NOUN
fbem-31292	2	13	:	:	PUNCT
fbem-31292	2	14	with	with	ADP
fbem-31292	2	15	consumers	consumer	NOUN
fbem-31292	2	16	seeking	seek	VERB
fbem-31292	2	17	better	well	ADJ
fbem-31292	2	18	experiences	experience	NOUN
fbem-31292	2	19	,	,	PUNCT
fbem-31292	2	20	jewelry	jewelry	NOUN
fbem-31292	2	21	brands	brand	NOUN
fbem-31292	2	22	are	be	AUX
fbem-31292	2	23	incentivized	incentivize	VERB
fbem-31292	2	24	to	to	PART
fbem-31292	2	25	shift	shift	VERB
fbem-31292	2	26	from	from	ADP
fbem-31292	2	27	broad	broad	ADJ
fbem-31292	2	28	advertising	advertising	NOUN
fbem-31292	2	29	to	to	ADP
fbem-31292	2	30	targeted	target	VERB
fbem-31292	2	31	strategies	strategy	NOUN
fbem-31292	2	32	that	that	PRON
fbem-31292	2	33	spark	spark	VERB
fbem-31292	2	34	specific	specific	ADJ
fbem-31292	2	35	buying	buying	NOUN
fbem-31292	2	36	motives	motive	NOUN
fbem-31292	2	37	.	.	PUNCT
fbem-31292	3	1	this	this	DET
fbem-31292	3	2	study	study	NOUN
fbem-31292	3	3	uses	use	VERB
fbem-31292	3	4	the	the	DET
fbem-31292	3	5	4i	4i	NUM
fbem-31292	3	6	marketing	marketing	NOUN
fbem-31292	3	7	framework	framework	NOUN
fbem-31292	3	8	—	—	PUNCT
fbem-31292	3	9	interest	interest	NOUN
fbem-31292	3	10	,	,	PUNCT
fbem-31292	3	11	incentives	incentive	NOUN
fbem-31292	3	12	,	,	PUNCT
fbem-31292	3	13	interaction	interaction	NOUN
fbem-31292	3	14	,	,	PUNCT
fbem-31292	3	15	and	and	CCONJ
fbem-31292	3	16	individualization	individualization	NOUN
fbem-31292	3	17	—	—	PUNCT
fbem-31292	3	18	to	to	PART
fbem-31292	3	19	explore	explore	VERB
fbem-31292	3	20	how	how	SCONJ
fbem-31292	3	21	these	these	DET
fbem-31292	3	22	strategies	strategy	NOUN
fbem-31292	3	23	influence	influence	VERB
fbem-31292	3	24	jewel	jewel	NOUN
fbem-31292	3	25	buying	buying	NOUN
fbem-31292	3	26	motives	motive	NOUN
fbem-31292	3	27	through	through	ADP
fbem-31292	3	28	a	a	DET
fbem-31292	3	29	survey	survey	NOUN
fbem-31292	3	30	.	.	PUNCT
fbem-31292	4	1	results	result	NOUN
fbem-31292	4	2	show	show	VERB
fbem-31292	4	3	that	that	SCONJ
fbem-31292	4	4	interest	interest	NOUN
fbem-31292	4	5	and	and	CCONJ
fbem-31292	4	6	incentives	incentive	NOUN
fbem-31292	4	7	have	have	VERB
fbem-31292	4	8	the	the	DET
fbem-31292	4	9	strongest	strong	ADJ
fbem-31292	4	10	impact	impact	NOUN
fbem-31292	4	11	(	(	PUNCT
fbem-31292	4	12	affecting	affect	VERB
fbem-31292	4	13	over	over	ADP
fbem-31292	4	14	68	68	NUM
fbem-31292	4	15	%	%	NOUN
fbem-31292	4	16	of	of	ADP
fbem-31292	4	17	people	people	NOUN
fbem-31292	4	18	positively	positively	ADV
fbem-31292	4	19	)	)	PUNCT
fbem-31292	4	20	.	.	PUNCT
fbem-31292	5	1	the	the	DET
fbem-31292	5	2	motive	motive	NOUN
fbem-31292	5	3	of	of	ADP
fbem-31292	5	4	“	"	PUNCT
fbem-31292	5	5	persona	persona	VERB
fbem-31292	5	6	lemotional	lemotional	ADJ
fbem-31292	5	7	fulfillment	fulfillment	NOUN
fbem-31292	5	8	”	"	PUNCT
fbem-31292	5	9	relies	rely	VERB
fbem-31292	5	10	heavily	heavily	ADV
fbem-31292	5	11	on	on	ADP
fbem-31292	5	12	both	both	DET
fbem-31292	5	13	interest	interest	NOUN
fbem-31292	5	14	(	(	PUNCT
fbem-31292	5	15	78.3	78.3	NUM
fbem-31292	5	16	%	%	NOUN
fbem-31292	5	17	positive	positive	ADJ
fbem-31292	5	18	impact	impact	NOUN
fbem-31292	5	19	)	)	PUNCT
fbem-31292	5	20	and	and	CCONJ
fbem-31292	5	21	incentives	incentive	NOUN
fbem-31292	5	22	(	(	PUNCT
fbem-31292	5	23	78.3	78.3	NUM
fbem-31292	5	24	%	%	NOUN
fbem-31292	5	25	positive	positive	ADJ
fbem-31292	5	26	impact	impact	NOUN
fbem-31292	5	27	)	)	PUNCT
fbem-31292	5	28	,	,	PUNCT
fbem-31292	5	29	while	while	SCONJ
fbem-31292	5	30	the	the	DET
fbem-31292	5	31	“	"	PUNCT
fbem-31292	5	32	prayer	prayer	NOUN
fbem-31292	5	33	for	for	ADP
fbem-31292	5	34	blessings	blessing	NOUN
fbem-31292	5	35	”	"	PUNCT
fbem-31292	5	36	motive	motive	NOUN
fbem-31292	5	37	is	be	AUX
fbem-31292	5	38	more	more	ADV
fbem-31292	5	39	influenced	influence	VERB
fbem-31292	5	40	by	by	ADP
fbem-31292	5	41	individualization	individualization	NOUN
fbem-31292	5	42	(	(	PUNCT
fbem-31292	5	43	82.5	82.5	NUM
fbem-31292	5	44	%	%	NOUN
fbem-31292	5	45	positive	positive	ADJ
fbem-31292	5	46	impact	impact	NOUN
fbem-31292	5	47	)	)	PUNCT
fbem-31292	5	48	.	.	PUNCT
fbem-31292	6	1	the	the	DET
fbem-31292	6	2	study	study	NOUN
fbem-31292	6	3	suggests	suggest	VERB
fbem-31292	6	4	a	a	DET
fbem-31292	6	5	“	"	PUNCT
fbem-31292	6	6	motive	motive	NOUN
fbem-31292	6	7	driven	drive	VERB
fbem-31292	6	8	,	,	PUNCT
fbem-31292	6	9	tailored	tailor	VERB
fbem-31292	6	10	approach	approach	NOUN
fbem-31292	6	11	”	"	PUNCT
fbem-31292	6	12	marketing	marketing	NOUN
fbem-31292	6	13	strategy	strategy	NOUN
fbem-31292	6	14	for	for	ADP
fbem-31292	6	15	jewelry	jewelry	NOUN
fbem-31292	6	16	brands	brand	NOUN
fbem-31292	6	17	,	,	PUNCT
fbem-31292	6	18	recommending	recommend	VERB
fbem-31292	6	19	using	use	VERB
fbem-31292	6	20	interest	interest	NOUN
fbem-31292	6	21	and	and	CCONJ
fbem-31292	6	22	incentives	incentive	NOUN
fbem-31292	6	23	to	to	PART
fbem-31292	6	24	spark	spark	VERB
fbem-31292	6	25	buying	buying	NOUN
fbem-31292	6	26	decisions	decision	NOUN
fbem-31292	6	27	and	and	CCONJ
fbem-31292	6	28	individualization	individualization	NOUN
fbem-31292	6	29	based	base	VERB
fbem-31292	6	30	services	service	NOUN
fbem-31292	6	31	to	to	PART
fbem-31292	6	32	turn	turn	VERB
fbem-31292	6	33	motives	motive	NOUN
fbem-31292	6	34	into	into	ADP
fbem-31292	6	35	sales	sale	NOUN
fbem-31292	6	36	,	,	PUNCT
fbem-31292	6	37	especially	especially	ADV
fbem-31292	6	38	in	in	ADP
fbem-31292	6	39	self	self	NOUN
fbem-31292	6	40	-	-	PUNCT
fbem-31292	6	41	fulfillment	fulfillment	NOUN
fbem-31292	6	42	and	and	CCONJ
fbem-31292	6	43	blessing	blessing	NOUN
fbem-31292	6	44	-	-	PUNCT
fbem-31292	6	45	focused	focus	VERB
fbem-31292	6	46	markets	market	NOUN
fbem-31292	6	47	.	.	PUNCT
fbem-31292	7	1	keywords	keyword	NOUN
fbem-31292	7	2	:	:	PUNCT
fbem-31292	7	3	4i	4i	NUM
fbem-31292	7	4	marketing	marketing	NOUN
fbem-31292	7	5	;	;	PUNCT
fbem-31292	7	6	jewelry	jewelry	NOUN
fbem-31292	7	7	brands	brand	NOUN
fbem-31292	7	8	;	;	PUNCT
fbem-31292	7	9	buying	buy	VERB
fbem-31292	7	10	motives	motive	NOUN
fbem-31292	7	11	.	.	PUNCT
fbem-31292	8	1	1	1	X
fbem-31292	8	2	.	.	X
fbem-31292	8	3	introduction	introduction	NOUN
fbem-31292	8	4	as	as	ADP
fbem-31292	8	5	e	e	NOUN
fbem-31292	8	6	-	-	NOUN
fbem-31292	8	7	commerce	commerce	ADJ
fbem-31292	8	8	,	,	PUNCT
fbem-31292	8	9	social	social	ADJ
fbem-31292	8	10	media	medium	NOUN
fbem-31292	8	11	,	,	PUNCT
fbem-31292	8	12	and	and	CCONJ
fbem-31292	8	13	technology	technology	NOUN
fbem-31292	8	14	develop	develop	VERB
fbem-31292	8	15	consumers	consumer	NOUN
fbem-31292	8	16	purchase	purchase	NOUN
fbem-31292	8	17	decision	decision	NOUN
fbem-31292	8	18	patterns	pattern	NOUN
fbem-31292	8	19	are	be	AUX
fbem-31292	8	20	changing	change	VERB
fbem-31292	8	21	.	.	PUNCT
fbem-31292	9	1	jewelry	jewelry	NOUN
fbem-31292	9	2	brands	brand	NOUN
fbem-31292	9	3	are	be	AUX
fbem-31292	9	4	moving	move	VERB
fbem-31292	9	5	from	from	ADP
fbem-31292	9	6	a	a	DET
fbem-31292	9	7	“	"	PUNCT
fbem-31292	9	8	product	product	NOUN
fbem-31292	9	9	-	-	PUNCT
fbem-31292	9	10	focused	focus	VERB
fbem-31292	9	11	”	"	PUNCT
fbem-31292	9	12	to	to	ADP
fbem-31292	9	13	a	a	DET
fbem-31292	9	14	“	"	PUNCT
fbem-31292	9	15	consumerfocused	consumerfocused	ADJ
fbem-31292	9	16	”	"	PUNCT
fbem-31292	9	17	approach	approach	NOUN
fbem-31292	9	18	.	.	PUNCT
fbem-31292	10	1	the	the	DET
fbem-31292	10	2	4i	4i	NUM
fbem-31292	10	3	marketing	marketing	NOUN
fbem-31292	10	4	model	model	NOUN
fbem-31292	10	5	—	—	PUNCT
fbem-31292	10	6	interest	interest	NOUN
fbem-31292	10	7	,	,	PUNCT
fbem-31292	10	8	incentives	incentive	NOUN
fbem-31292	10	9	,	,	PUNCT
fbem-31292	10	10	interaction	interaction	NOUN
fbem-31292	10	11	,	,	PUNCT
fbem-31292	10	12	and	and	CCONJ
fbem-31292	10	13	individualization	individualization	NOUN
fbem-31292	10	14	—	—	PUNCT
fbem-31292	10	15	became	become	VERB
fbem-31292	10	16	a	a	DET
fbem-31292	10	17	strategic	strategic	ADJ
fbem-31292	10	18	marketing	marketing	NOUN
fbem-31292	10	19	tool	tool	NOUN
fbem-31292	10	20	for	for	ADP
fbem-31292	10	21	companies	company	NOUN
fbem-31292	10	22	with	with	ADP
fbem-31292	10	23	it	it	PRON
fbem-31292	10	24	centralizing	centralize	VERB
fbem-31292	10	25	around	around	ADP
fbem-31292	10	26	customers	customer	NOUN
fbem-31292	10	27	.	.	PUNCT
fbem-31292	11	1	many	many	ADJ
fbem-31292	11	2	jewelry	jewelry	NOUN
fbem-31292	11	3	brands	brand	NOUN
fbem-31292	11	4	are	be	AUX
fbem-31292	11	5	using	use	VERB
fbem-31292	11	6	4i	4i	NUM
fbem-31292	11	7	marketing	marketing	NOUN
fbem-31292	11	8	to	to	PART
fbem-31292	11	9	influence	influence	VERB
fbem-31292	11	10	what	what	PRON
fbem-31292	11	11	drives	drive	VERB
fbem-31292	11	12	buying	buy	VERB
fbem-31292	11	13	decisions	decision	NOUN
fbem-31292	11	14	.	.	PUNCT
fbem-31292	12	1	in	in	ADP
fbem-31292	12	2	2021	2021	NUM
fbem-31292	12	3	,	,	PUNCT
fbem-31292	12	4	pandora	pandora	NOUN
fbem-31292	12	5	utilized	utilize	VERB
fbem-31292	12	6	consumer	consumer	NOUN
fbem-31292	12	7	insights	insight	NOUN
fbem-31292	12	8	to	to	PART
fbem-31292	12	9	design	design	VERB
fbem-31292	12	10	products	product	NOUN
fbem-31292	12	11	and	and	CCONJ
fbem-31292	12	12	offer	offer	VERB
fbem-31292	12	13	personalized	personalized	ADJ
fbem-31292	12	14	experiences	experience	NOUN
fbem-31292	12	15	,	,	PUNCT
fbem-31292	12	16	achieving	achieve	VERB
fbem-31292	12	17	great	great	ADJ
fbem-31292	12	18	results	result	NOUN
fbem-31292	12	19	with	with	ADP
fbem-31292	12	20	this	this	DET
fbem-31292	12	21	approach	approach	NOUN
fbem-31292	12	22	.	.	PUNCT
fbem-31292	13	1	in	in	ADP
fbem-31292	13	2	china	china	PROPN
fbem-31292	13	3	,	,	PUNCT
fbem-31292	13	4	chow	chow	PROPN
fbem-31292	13	5	tai	tai	PROPN
fbem-31292	13	6	fook	fook	PROPN
fbem-31292	13	7	boosted	boost	VERB
fbem-31292	13	8	online	online	ADJ
fbem-31292	13	9	sales	sale	NOUN
fbem-31292	13	10	using	use	VERB
fbem-31292	13	11	ar	ar	NOUN
fbem-31292	13	12	try	try	VERB
fbem-31292	13	13	-	-	PUNCT
fbem-31292	13	14	on	on	ADP
fbem-31292	13	15	technology	technology	NOUN
fbem-31292	13	16	and	and	CCONJ
fbem-31292	13	17	live	live	ADJ
fbem-31292	13	18	-	-	PUNCT
fbem-31292	13	19	stream	stream	NOUN
fbem-31292	13	20	shopping	shopping	NOUN
fbem-31292	13	21	.	.	PUNCT
fbem-31292	14	1	this	this	DET
fbem-31292	14	2	study	study	NOUN
fbem-31292	14	3	examines	examine	VERB
fbem-31292	14	4	how	how	SCONJ
fbem-31292	14	5	these	these	DET
fbem-31292	14	6	strategies	strategy	NOUN
fbem-31292	14	7	affect	affect	VERB
fbem-31292	14	8	jewel	jewel	NOUN
fbem-31292	14	9	buying	buying	NOUN
fbem-31292	14	10	motives	motive	NOUN
fbem-31292	14	11	based	base	VERB
fbem-31292	14	12	on	on	ADP
fbem-31292	14	13	the	the	DET
fbem-31292	14	14	4i	4i	NUM
fbem-31292	14	15	model	model	NOUN
fbem-31292	14	16	and	and	CCONJ
fbem-31292	14	17	surveyed	survey	VERB
fbem-31292	14	18	data	datum	NOUN
fbem-31292	14	19	.	.	PUNCT
fbem-31292	15	1	findings	finding	NOUN
fbem-31292	15	2	includes	include	VERB
fbem-31292	15	3	interest	interest	NOUN
fbem-31292	15	4	and	and	CCONJ
fbem-31292	15	5	incentives	incentive	NOUN
fbem-31292	15	6	strongly	strongly	ADV
fbem-31292	15	7	encourage	encourage	VERB
fbem-31292	15	8	buying	buying	NOUN
fbem-31292	15	9	.	.	PUNCT
fbem-31292	16	1	specifically	specifically	ADV
fbem-31292	16	2	for	for	ADP
fbem-31292	16	3	a	a	DET
fbem-31292	16	4	“	"	PUNCT
fbem-31292	16	5	prayer	prayer	NOUN
fbem-31292	16	6	for	for	ADP
fbem-31292	16	7	blessings	blessing	NOUN
fbem-31292	16	8	”	"	PUNCT
fbem-31292	16	9	motive	motive	NOUN
fbem-31292	16	10	,	,	PUNCT
fbem-31292	16	11	individualization	individualization	NOUN
fbem-31292	16	12	,	,	PUNCT
fbem-31292	16	13	interest	interest	NOUN
fbem-31292	16	14	,	,	PUNCT
fbem-31292	16	15	and	and	CCONJ
fbem-31292	16	16	incentives	incentive	VERB
fbem-31292	16	17	all	all	PRON
fbem-31292	16	18	shows	show	VERB
fbem-31292	16	19	significant	significant	ADJ
fbem-31292	16	20	influence	influence	NOUN
fbem-31292	16	21	.	.	PUNCT
fbem-31292	17	1	the	the	DET
fbem-31292	17	2	study	study	NOUN
fbem-31292	17	3	offers	offer	VERB
fbem-31292	17	4	practical	practical	ADJ
fbem-31292	17	5	marketing	marketing	NOUN
fbem-31292	17	6	tips	tip	NOUN
fbem-31292	17	7	for	for	ADP
fbem-31292	17	8	jewelry	jewelry	NOUN
fbem-31292	17	9	brands	brand	NOUN
fbem-31292	17	10	based	base	VERB
fbem-31292	17	11	on	on	ADP
fbem-31292	17	12	such	such	ADJ
fbem-31292	17	13	findings	finding	NOUN
fbem-31292	17	14	.	.	PUNCT
fbem-31292	18	1	2	2	X
fbem-31292	18	2	.	.	X
fbem-31292	18	3	literature	literature	NOUN
fbem-31292	18	4	review	review	VERB
fbem-31292	18	5	2.1	2.1	NUM
fbem-31292	18	6	.	.	PUNCT
fbem-31292	19	1	4i	4i	NUM
fbem-31292	19	2	marketing	marketing	NOUN
fbem-31292	19	3	theory	theory	NOUN
fbem-31292	19	4	in	in	ADP
fbem-31292	19	5	the	the	DET
fbem-31292	19	6	1990s	1990s	NUM
fbem-31292	19	7	,	,	PUNCT
fbem-31292	19	8	northwestern	northwestern	ADJ
fbem-31292	19	9	university	university	NOUN
fbem-31292	19	10	marketing	marketing	NOUN
fbem-31292	19	11	professor	professor	NOUN
fbem-31292	19	12	don	don	PROPN
fbem-31292	19	13	schultz	schultz	PROPN
fbem-31292	19	14	introduced	introduce	VERB
fbem-31292	19	15	the	the	DET
fbem-31292	19	16	4i	4i	NUM
fbem-31292	19	17	principles	principle	NOUN
fbem-31292	19	18	—	—	PUNCT
fbem-31292	19	19	individualization	individualization	NOUN
fbem-31292	19	20	,	,	PUNCT
fbem-31292	19	21	interest	interest	NOUN
fbem-31292	19	22	,	,	PUNCT
fbem-31292	19	23	interaction	interaction	NOUN
fbem-31292	19	24	,	,	PUNCT
fbem-31292	19	25	and	and	CCONJ
fbem-31292	19	26	incentives	incentive	NOUN
fbem-31292	19	27	.	.	PUNCT
fbem-31292	20	1	these	these	DET
fbem-31292	20	2	principles	principle	NOUN
fbem-31292	20	3	emphasized	emphasize	VERB
fbem-31292	20	4	on	on	ADP
fbem-31292	20	5	customer	customer	NOUN
fbem-31292	20	6	driven	drive	VERB
fbem-31292	20	7	approaches	approach	NOUN
fbem-31292	20	8	:	:	PUNCT
fbem-31292	20	9	individualization	individualization	NOUN
fbem-31292	20	10	:	:	PUNCT
fbem-31292	20	11	tailoring	tailor	VERB
fbem-31292	20	12	experiences	experience	NOUN
fbem-31292	20	13	to	to	ADP
fbem-31292	20	14	each	each	DET
fbem-31292	20	15	consumer	consumer	NOUN
fbem-31292	20	16	’s	’s	PART
fbem-31292	20	17	unique	unique	ADJ
fbem-31292	20	18	preferences	preference	NOUN
fbem-31292	20	19	.	.	PUNCT
fbem-31292	21	1	interest	interest	NOUN
fbem-31292	21	2	:	:	PUNCT
fbem-31292	21	3	making	make	VERB
fbem-31292	21	4	products	product	NOUN
fbem-31292	21	5	or	or	CCONJ
fbem-31292	21	6	campaigns	campaign	NOUN
fbem-31292	21	7	entertaining	entertain	VERB
fbem-31292	21	8	for	for	ADP
fbem-31292	21	9	increased	increase	VERB
fbem-31292	21	10	engagement	engagement	NOUN
fbem-31292	21	11	and	and	CCONJ
fbem-31292	21	12	loyalty	loyalty	NOUN
fbem-31292	21	13	.	.	PUNCT
fbem-31292	22	1	interaction	interaction	NOUN
fbem-31292	22	2	:	:	PUNCT
fbem-31292	22	3	two	two	NUM
fbem-31292	22	4	-	-	PUNCT
fbem-31292	22	5	way	way	NOUN
fbem-31292	22	6	communication	communication	NOUN
fbem-31292	22	7	between	between	ADP
fbem-31292	22	8	brands	brand	NOUN
fbem-31292	22	9	and	and	CCONJ
fbem-31292	22	10	consumers	consumer	NOUN
fbem-31292	22	11	for	for	ADP
fbem-31292	22	12	real	real	ADJ
fbem-31292	22	13	-	-	PUNCT
fbem-31292	22	14	time	time	NOUN
fbem-31292	22	15	feedback	feedback	NOUN
fbem-31292	22	16	.	.	PUNCT
fbem-31292	23	1	incentives	incentive	NOUN
fbem-31292	23	2	:	:	PUNCT
fbem-31292	23	3	offering	offer	VERB
fbem-31292	23	4	benefits	benefit	NOUN
fbem-31292	23	5	,	,	PUNCT
fbem-31292	23	6	like	like	ADP
fbem-31292	23	7	discounts	discount	NOUN
fbem-31292	23	8	or	or	CCONJ
fbem-31292	23	9	emotional	emotional	ADJ
fbem-31292	23	10	value	value	NOUN
fbem-31292	23	11	,	,	PUNCT
fbem-31292	23	12	to	to	PART
fbem-31292	23	13	meet	meet	VERB
fbem-31292	23	14	consumer	consumer	NOUN
fbem-31292	23	15	needs	need	NOUN
fbem-31292	23	16	.	.	PUNCT
fbem-31292	24	1	the	the	DET
fbem-31292	24	2	internet	internet	NOUN
fbem-31292	24	3	has	have	AUX
fbem-31292	24	4	made	make	VERB
fbem-31292	24	5	these	these	DET
fbem-31292	24	6	strategies	strategy	NOUN
fbem-31292	24	7	easier	easy	ADJ
fbem-31292	24	8	to	to	PART
fbem-31292	24	9	apply	apply	VERB
fbem-31292	24	10	,	,	PUNCT
fbem-31292	24	11	helping	help	VERB
fbem-31292	24	12	brands	brand	NOUN
fbem-31292	24	13	connect	connect	VERB
fbem-31292	24	14	with	with	ADP
fbem-31292	24	15	consumers	consumer	NOUN
fbem-31292	24	16	more	more	ADV
fbem-31292	24	17	effectively	effectively	ADV
fbem-31292	24	18	.	.	PUNCT
fbem-31292	25	1	2.2	2.2	NUM
fbem-31292	25	2	.	.	PUNCT
fbem-31292	26	1	chinese	chinese	ADJ
fbem-31292	26	2	consumers	consumer	NOUN
fbem-31292	26	3	’	’	PART
fbem-31292	26	4	jewelry	jewelry	NOUN
fbem-31292	26	5	buying	buying	NOUN
fbem-31292	26	6	motives	motive	VERB
fbem-31292	26	7	research	research	NOUN
fbem-31292	26	8	by	by	ADP
fbem-31292	26	9	li	li	PROPN
fbem-31292	26	10	yanan	yanan	PROPN
fbem-31292	26	11	identifies	identify	VERB
fbem-31292	26	12	11	11	NUM
fbem-31292	26	13	motives	motive	NOUN
fbem-31292	26	14	for	for	ADP
fbem-31292	26	15	chinese	chinese	ADJ
fbem-31292	26	16	jewelry	jewelry	NOUN
fbem-31292	26	17	buyers	buyer	NOUN
fbem-31292	26	18	:	:	PUNCT
fbem-31292	26	19	showing	show	VERB
fbem-31292	26	20	off	off	ADP
fbem-31292	26	21	,	,	PUNCT
fbem-31292	26	22	status	status	NOUN
fbem-31292	26	23	,	,	PUNCT
fbem-31292	26	24	uniqueness	uniqueness	NOUN
fbem-31292	26	25	,	,	PUNCT
fbem-31292	26	26	following	follow	VERB
fbem-31292	26	27	trends	trend	NOUN
fbem-31292	26	28	,	,	PUNCT
fbem-31292	26	29	socializing	socializing	NOUN
fbem-31292	26	30	,	,	PUNCT
fbem-31292	26	31	quality	quality	NOUN
fbem-31292	26	32	,	,	PUNCT
fbem-31292	26	33	self	self	NOUN
fbem-31292	26	34	-	-	PUNCT
fbem-31292	26	35	pleasure	pleasure	NOUN
fbem-31292	26	36	,	,	PUNCT
fbem-31292	26	37	self	self	NOUN
fbem-31292	26	38	-	-	PUNCT
fbem-31292	26	39	gifting	gift	VERB
fbem-31292	26	40	,	,	PUNCT
fbem-31292	26	41	selfexpression	selfexpression	NOUN
fbem-31292	26	42	,	,	PUNCT
fbem-31292	26	43	prayers	prayer	NOUN
fbem-31292	26	44	for	for	ADP
fbem-31292	26	45	blessings	blessing	NOUN
fbem-31292	26	46	,	,	PUNCT
fbem-31292	26	47	and	and	CCONJ
fbem-31292	26	48	investment	investment	NOUN
fbem-31292	26	49	.	.	PUNCT
fbem-31292	27	1	the	the	DET
fbem-31292	27	2	“	"	PUNCT
fbem-31292	27	3	prayer	prayer	NOUN
fbem-31292	27	4	for	for	ADP
fbem-31292	27	5	blessings	blessing	NOUN
fbem-31292	27	6	”	"	PUNCT
fbem-31292	27	7	motive	motive	NOUN
fbem-31292	27	8	stands	stand	VERB
fbem-31292	27	9	out	out	ADP
fbem-31292	27	10	from	from	ADP
fbem-31292	27	11	the	the	DET
fbem-31292	27	12	rest	rest	NOUN
fbem-31292	27	13	due	due	ADP
fbem-31292	27	14	to	to	ADP
fbem-31292	27	15	chinese	chinese	ADJ
fbem-31292	27	16	cultural	cultural	ADJ
fbem-31292	27	17	traditions	tradition	NOUN
fbem-31292	27	18	.	.	PUNCT
fbem-31292	28	1	2024	2024	NUM
fbem-31292	28	2	report	report	NOUN
fbem-31292	28	3	of	of	ADP
fbem-31292	28	4	jd.com	jd.com	PROPN
fbem-31292	28	5	noted	note	VERB
fbem-31292	28	6	an	an	DET
fbem-31292	28	7	extreme	extreme	ADJ
fbem-31292	28	8	1000	1000	NUM
fbem-31292	28	9	%	%	NOUN
fbem-31292	28	10	surge	surge	NOUN
fbem-31292	28	11	in	in	ADP
fbem-31292	28	12	sales	sale	NOUN
fbem-31292	28	13	of	of	ADP
fbem-31292	28	14	18	18	NUM
fbem-31292	28	15	-	-	PUNCT
fbem-31292	28	16	bead	bead	NOUN
fbem-31292	28	17	prayer	prayer	NOUN
fbem-31292	28	18	bracelets	bracelet	NOUN
fbem-31292	28	19	,	,	PUNCT
fbem-31292	28	20	driven	drive	VERB
fbem-31292	28	21	by	by	ADP
fbem-31292	28	22	their	their	PRON
fbem-31292	28	23	emotional	emotional	ADJ
fbem-31292	28	24	value	value	NOUN
fbem-31292	28	25	tied	tie	VERB
fbem-31292	28	26	to	to	ADP
fbem-31292	28	27	blessings	blessing	NOUN
fbem-31292	28	28	.	.	PUNCT
fbem-31292	29	1	3	3	X
fbem-31292	29	2	.	.	X
fbem-31292	29	3	analysis	analysis	NOUN
fbem-31292	29	4	of	of	ADP
fbem-31292	29	5	4i	4i	NUM
fbem-31292	29	6	marketing	marketing	NOUN
fbem-31292	29	7	in	in	ADP
fbem-31292	29	8	jewelry	jewelry	NOUN
fbem-31292	29	9	brands	brand	NOUN
fbem-31292	29	10	3.1	3.1	NUM
fbem-31292	29	11	.	.	PUNCT
fbem-31292	29	12	individualization	individualization	NOUN
fbem-31292	29	13	marketing	marketing	NOUN
fbem-31292	29	14	individualization	individualization	NOUN
fbem-31292	29	15	means	mean	VERB
fbem-31292	29	16	understanding	understand	VERB
fbem-31292	29	17	consumers	consumer	NOUN
fbem-31292	29	18	’	'	PUNCT
fbem-31292	29	19	unique	unique	ADJ
fbem-31292	29	20	needs	need	NOUN
fbem-31292	29	21	to	to	PART
fbem-31292	29	22	make	make	VERB
fbem-31292	29	23	marketing	marketing	NOUN
fbem-31292	29	24	more	more	ADV
fbem-31292	29	25	personal	personal	ADJ
fbem-31292	29	26	.	.	PUNCT
fbem-31292	30	1	for	for	ADP
fbem-31292	30	2	instance	instance	NOUN
fbem-31292	30	3	,	,	PUNCT
fbem-31292	30	4	pandora	pandora	PROPN
fbem-31292	30	5	combines	combine	VERB
fbem-31292	30	6	online	online	ADJ
fbem-31292	30	7	and	and	CCONJ
fbem-31292	30	8	offline	offline	ADJ
fbem-31292	30	9	platforms	platform	NOUN
fbem-31292	30	10	to	to	PART
fbem-31292	30	11	offer	offer	VERB
fbem-31292	30	12	tailored	tailored	ADJ
fbem-31292	30	13	services	service	NOUN
fbem-31292	30	14	.	.	PUNCT
fbem-31292	31	1	its	its	PRON
fbem-31292	31	2	website	website	NOUN
fbem-31292	31	3	allows	allow	VERB
fbem-31292	31	4	customers	customer	NOUN
fbem-31292	31	5	to	to	PART
fbem-31292	31	6	design	design	VERB
fbem-31292	31	7	custom	custom	NOUN
fbem-31292	31	8	bracelets	bracelet	NOUN
fbem-31292	31	9	by	by	ADP
fbem-31292	31	10	choosing	choose	VERB
fbem-31292	31	11	chains	chain	NOUN
fbem-31292	31	12	,	,	PUNCT
fbem-31292	31	13	charms	charm	NOUN
fbem-31292	31	14	,	,	PUNCT
fbem-31292	31	15	and	and	CCONJ
fbem-31292	31	16	accessories	accessory	NOUN
fbem-31292	31	17	.	.	PUNCT
fbem-31292	32	1	the	the	DET
fbem-31292	32	2	algorithm	algorithm	NOUN
fbem-31292	32	3	also	also	ADV
fbem-31292	32	4	suggests	suggest	VERB
fbem-31292	32	5	items	item	NOUN
fbem-31292	32	6	based	base	VERB
fbem-31292	32	7	on	on	ADP
fbem-31292	32	8	purchase	purchase	NOUN
fbem-31292	32	9	and	and	CCONJ
fbem-31292	32	10	browsing	browse	VERB
fbem-31292	32	11	history	history	NOUN
fbem-31292	32	12	.	.	PUNCT
fbem-31292	33	1	customers	customer	NOUN
fbem-31292	33	2	can	can	AUX
fbem-31292	33	3	design	design	VERB
fbem-31292	33	4	online	online	ADV
fbem-31292	33	5	and	and	CCONJ
fbem-31292	33	6	try	try	VERB
fbem-31292	33	7	the	the	DET
fbem-31292	33	8	products	product	NOUN
fbem-31292	33	9	in	in	ADP
fbem-31292	33	10	-	-	PUNCT
fbem-31292	33	11	store	store	NOUN
fbem-31292	33	12	,	,	PUNCT
fbem-31292	33	13	creating	create	VERB
fbem-31292	33	14	a	a	DET
fbem-31292	33	15	seamless	seamless	ADJ
fbem-31292	33	16	experience	experience	NOUN
fbem-31292	33	17	that	that	PRON
fbem-31292	33	18	boosts	boost	VERB
fbem-31292	33	19	engagement	engagement	NOUN
fbem-31292	33	20	and	and	CCONJ
fbem-31292	33	21	increases	increase	VERB
fbem-31292	33	22	purchase	purchase	NOUN
fbem-31292	33	23	desire	desire	NOUN
fbem-31292	33	24	.	.	PUNCT
fbem-31292	34	1	chinese	chinese	PROPN
fbem-31292	34	2	brand	brand	PROPN
fbem-31292	34	3	jie	jie	PROPN
fbem-31292	34	4	sheng	sheng	PROPN
fbem-31292	34	5	ji	ji	PROPN
fbem-31292	34	6	combines	combine	VERB
fbem-31292	34	7	traditional	traditional	ADJ
fbem-31292	34	8	knotting	knotting	NOUN
fbem-31292	34	9	techniques	technique	NOUN
fbem-31292	34	10	with	with	ADP
fbem-31292	34	11	modern	modern	ADJ
fbem-31292	34	12	designs	design	NOUN
fbem-31292	34	13	to	to	PART
fbem-31292	34	14	reflect	reflect	VERB
fbem-31292	34	15	eastern	eastern	ADJ
fbem-31292	34	16	aesthetics	aesthetic	NOUN
fbem-31292	34	17	,	,	PUNCT
fbem-31292	34	18	with	with	ADP
fbem-31292	34	19	each	each	DET
fbem-31292	34	20	piece	piece	NOUN
fbem-31292	34	21	carrying	carry	VERB
fbem-31292	34	22	individualized	individualized	ADJ
fbem-31292	34	23	meanings	meaning	NOUN
fbem-31292	34	24	on	on	ADP
fbem-31292	34	25	blessings	blessing	NOUN
fbem-31292	34	26	or	or	CCONJ
fbem-31292	34	27	commemorations	commemoration	NOUN
fbem-31292	34	28	.	.	PUNCT
fbem-31292	35	1	whether	whether	SCONJ
fbem-31292	35	2	through	through	ADP
fbem-31292	35	3	technology	technology	NOUN
fbem-31292	35	4	or	or	CCONJ
fbem-31292	35	5	cultural	cultural	ADJ
fbem-31292	35	6	storytelling	storytelling	NOUN
fbem-31292	35	7	,	,	PUNCT
fbem-31292	35	8	personalized	personalized	ADJ
fbem-31292	35	9	marketing	marketing	NOUN
fbem-31292	35	10	builds	build	VERB
fbem-31292	35	11	stronger	strong	ADJ
fbem-31292	35	12	connections	connection	NOUN
fbem-31292	35	13	with	with	ADP
fbem-31292	35	14	consumers	consumer	NOUN
fbem-31292	35	15	,	,	PUNCT
fbem-31292	35	16	increasing	increase	VERB
fbem-31292	35	17	sales	sale	NOUN
fbem-31292	35	18	and	and	CCONJ
fbem-31292	35	19	loyalty	loyalty	NOUN
fbem-31292	35	20	.	.	PUNCT
fbem-31292	36	1	3.2	3.2	NUM
fbem-31292	36	2	.	.	PUNCT
fbem-31292	37	1	interest	interest	NOUN
fbem-31292	37	2	marketing	marketing	NOUN
fbem-31292	37	3	interest	interest	NOUN
fbem-31292	37	4	marketing	marketing	NOUN
fbem-31292	37	5	draws	draw	VERB
fbem-31292	37	6	consumers	consumer	NOUN
fbem-31292	37	7	in	in	ADP
fbem-31292	37	8	by	by	ADP
fbem-31292	37	9	making	make	VERB
fbem-31292	37	10	campaigns	campaign	NOUN
fbem-31292	37	11	entertaining	entertaining	ADJ
fbem-31292	37	12	and	and	CCONJ
fbem-31292	37	13	engaging	engaging	ADJ
fbem-31292	37	14	.	.	PUNCT
fbem-31292	38	1	chow	chow	PROPN
fbem-31292	38	2	tai	tai	PROPN
fbem-31292	38	3	fook	fook	PROPN
fbem-31292	38	4	,	,	PUNCT
fbem-31292	38	5	for	for	ADP
fbem-31292	38	6	example	example	NOUN
fbem-31292	38	7	,	,	PUNCT
fbem-31292	38	8	hosts	host	NOUN
fbem-31292	38	9	offline	offline	ADJ
fbem-31292	38	10	exhibitions	exhibition	NOUN
fbem-31292	38	11	,	,	PUNCT
fbem-31292	38	12	collaborates	collaborate	NOUN
fbem-31292	38	13	with	with	ADP
fbem-31292	38	14	brands	brand	NOUN
fbem-31292	38	15	,	,	PUNCT
fbem-31292	38	16	and	and	CCONJ
fbem-31292	38	17	creates	create	VERB
fbem-31292	38	18	approachable	approachable	ADJ
fbem-31292	38	19	social	social	ADJ
fbem-31292	38	20	media	medium	NOUN
fbem-31292	38	21	content	content	NOUN
fbem-31292	38	22	to	to	PART
fbem-31292	38	23	increase	increase	VERB
fbem-31292	38	24	customers	customer	NOUN
fbem-31292	38	25	’	’	PART
fbem-31292	38	26	understanding	understanding	NOUN
fbem-31292	38	27	and	and	CCONJ
fbem-31292	38	28	interest	interest	NOUN
fbem-31292	38	29	of	of	ADP
fbem-31292	38	30	the	the	DET
fbem-31292	38	31	brand	brand	NOUN
fbem-31292	38	32	.	.	PUNCT
fbem-31292	39	1	in	in	ADP
fbem-31292	39	2	2023	2023	NUM
fbem-31292	39	3	,	,	PUNCT
fbem-31292	39	4	its	its	PRON
fbem-31292	39	5	“	"	PUNCT
fbem-31292	39	6	gold	gold	NOUN
fbem-31292	39	7	is	be	AUX
fbem-31292	39	8	chic	chic	ADJ
fbem-31292	39	9	”	"	PUNCT
fbem-31292	39	10	art	art	NOUN
fbem-31292	39	11	exhibition	exhibition	NOUN
fbem-31292	39	12	in	in	ADP
fbem-31292	39	13	shanghai	shanghai	PROPN
fbem-31292	39	14	blended	blend	VERB
fbem-31292	39	15	traditional	traditional	ADJ
fbem-31292	39	16	craftsmanship	craftsmanship	NOUN
fbem-31292	39	17	with	with	ADP
fbem-31292	39	18	modern	modern	ADJ
fbem-31292	39	19	designs	design	NOUN
fbem-31292	39	20	,	,	PUNCT
fbem-31292	39	21	offering	offer	VERB
fbem-31292	39	22	65	65	NUM
fbem-31292	39	23	interactive	interactive	ADJ
fbem-31292	39	24	photo	photo	NOUN
fbem-31292	39	25	booths	booth	NOUN
fbem-31292	39	26	and	and	CCONJ
fbem-31292	39	27	light	light	NOUN
fbem-31292	39	28	displays	display	NOUN
fbem-31292	39	29	for	for	SCONJ
fbem-31292	39	30	visitors	visitor	NOUN
fbem-31292	39	31	to	to	PART
fbem-31292	39	32	commemorate	commemorate	VERB
fbem-31292	39	33	their	their	PRON
fbem-31292	39	34	experiences	experience	NOUN
fbem-31292	39	35	online	online	ADV
fbem-31292	39	36	through	through	ADP
fbem-31292	39	37	photos	photo	NOUN
fbem-31292	39	38	.	.	PUNCT
fbem-31292	40	1	chow	chow	PROPN
fbem-31292	40	2	tai	tai	PROPN
fbem-31292	40	3	fook	fook	PROPN
fbem-31292	40	4	also	also	ADV
fbem-31292	40	5	partnered	partner	VERB
fbem-31292	40	6	with	with	ADP
fbem-31292	40	7	netease	netease	NOUN
fbem-31292	40	8	for	for	ADP
fbem-31292	40	9	a	a	DET
fbem-31292	40	10	valentine	valentine	PROPN
fbem-31292	40	11	’s	’s	PART
fbem-31292	40	12	day	day	NOUN
fbem-31292	40	13	gift	gift	NOUN
fbem-31292	40	14	set	set	NOUN
fbem-31292	40	15	,	,	PUNCT
fbem-31292	40	16	tying	tie	VERB
fbem-31292	40	17	emotional	emotional	ADJ
fbem-31292	40	18	meanings	meaning	NOUN
fbem-31292	40	19	to	to	ADP
fbem-31292	40	20	its	its	PRON
fbem-31292	40	21	designs	design	NOUN
fbem-31292	40	22	.	.	PUNCT
fbem-31292	41	1	on	on	ADP
fbem-31292	41	2	rednote	rednote	PROPN
fbem-31292	41	3	,	,	PUNCT
fbem-31292	41	4	the	the	DET
fbem-31292	41	5	brand	brand	NOUN
fbem-31292	41	6	account	account	NOUN
fbem-31292	41	7	posted	post	VERB
fbem-31292	41	8	amusing	amusing	ADJ
fbem-31292	41	9	videos	video	NOUN
fbem-31292	41	10	showcasing	showcase	VERB
fbem-31292	41	11	product	product	NOUN
fbem-31292	41	12	designs	design	NOUN
fbem-31292	41	13	and	and	CCONJ
fbem-31292	41	14	styling	styling	NOUN
fbem-31292	41	15	tips	tip	NOUN
fbem-31292	41	16	,	,	PUNCT
fbem-31292	41	17	appealing	appeal	VERB
fbem-31292	41	18	to	to	ADP
fbem-31292	41	19	younger	young	ADJ
fbem-31292	41	20	audiences	audience	NOUN
fbem-31292	41	21	.	.	PUNCT
fbem-31292	42	1	similarly	similarly	ADV
fbem-31292	42	2	,	,	PUNCT
fbem-31292	42	3	cartier	cartier	NOUN
fbem-31292	42	4	’s	’s	PART
fbem-31292	42	5	2024	2024	NUM
fbem-31292	42	6	“	"	PUNCT
fbem-31292	42	7	blossoming	blossoming	NOUN
fbem-31292	42	8	elegance	elegance	NOUN
fbem-31292	42	9	”	"	PUNCT
fbem-31292	42	10	exhibition	exhibition	NOUN
fbem-31292	42	11	in	in	ADP
fbem-31292	42	12	shanghai	shanghai	PROPN
fbem-31292	42	13	displayed	display	VERB
fbem-31292	42	14	300	300	NUM
fbem-31292	42	15	+	+	NUM
fbem-31292	42	16	artworks	artwork	NOUN
fbem-31292	42	17	,	,	PUNCT
fbem-31292	42	18	combining	combine	VERB
fbem-31292	42	19	traditional	traditional	ADJ
fbem-31292	42	20	chinese	chinese	ADJ
fbem-31292	42	21	culture	culture	NOUN
fbem-31292	42	22	with	with	ADP
fbem-31292	42	23	its	its	PRON
fbem-31292	42	24	jewelry	jewelry	NOUN
fbem-31292	42	25	designs	design	NOUN
fbem-31292	42	26	,	,	PUNCT
fbem-31292	42	27	creating	create	VERB
fbem-31292	42	28	an	an	DET
fbem-31292	42	29	immersive	immersive	ADJ
fbem-31292	42	30	artistic	artistic	ADJ
fbem-31292	42	31	experience	experience	NOUN
fbem-31292	42	32	for	for	ADP
fbem-31292	42	33	customers	customer	NOUN
fbem-31292	42	34	.	.	PUNCT
fbem-31292	43	1	these	these	DET
fbem-31292	43	2	creative	creative	ADJ
fbem-31292	43	3	,	,	PUNCT
fbem-31292	43	4	culturally	culturally	ADV
fbem-31292	43	5	rich	rich	ADJ
fbem-31292	43	6	events	event	NOUN
fbem-31292	43	7	attracted	attract	VERB
fbem-31292	43	8	more	more	ADJ
fbem-31292	43	9	high	high	ADJ
fbem-31292	43	10	-	-	PUNCT
fbem-31292	43	11	end	end	NOUN
fbem-31292	43	12	buyers	buyer	NOUN
fbem-31292	43	13	for	for	ADP
fbem-31292	43	14	cartier	cartier	NOUN
fbem-31292	43	15	,	,	PUNCT
fbem-31292	43	16	improving	improve	VERB
fbem-31292	43	17	its	its	PRON
fbem-31292	43	18	status	status	NOUN
fbem-31292	43	19	in	in	ADP
fbem-31292	43	20	the	the	DET
fbem-31292	43	21	jewel	jewel	NOUN
fbem-31292	43	22	market	market	NOUN
fbem-31292	43	23	.	.	PUNCT
fbem-31292	44	1	3.3	3.3	NUM
fbem-31292	44	2	.	.	PUNCT
fbem-31292	45	1	interaction	interaction	NOUN
fbem-31292	45	2	marketing	marketing	NOUN
fbem-31292	45	3	interaction	interaction	NOUN
fbem-31292	45	4	marketing	marketing	NOUN
fbem-31292	45	5	uses	use	VERB
fbem-31292	45	6	social	social	ADJ
fbem-31292	45	7	media	medium	NOUN
fbem-31292	45	8	and	and	CCONJ
fbem-31292	45	9	events	event	NOUN
fbem-31292	45	10	to	to	PART
fbem-31292	45	11	connect	connect	VERB
fbem-31292	45	12	directly	directly	ADV
fbem-31292	45	13	with	with	ADP
fbem-31292	45	14	consumers	consumer	NOUN
fbem-31292	45	15	,	,	PUNCT
fbem-31292	45	16	encouraging	encourage	VERB
fbem-31292	45	17	communication	communication	NOUN
fbem-31292	45	18	and	and	CCONJ
fbem-31292	45	19	feedback	feedback	NOUN
fbem-31292	45	20	in	in	ADP
fbem-31292	45	21	real	real	ADJ
fbem-31292	45	22	time	time	NOUN
fbem-31292	45	23	.	.	PUNCT
fbem-31292	46	1	this	this	DET
fbem-31292	46	2	marketing	marketing	NOUN
fbem-31292	46	3	strategy	strategy	NOUN
fbem-31292	46	4	is	be	AUX
fbem-31292	46	5	one	one	NUM
fbem-31292	46	6	of	of	ADP
fbem-31292	46	7	the	the	DET
fbem-31292	46	8	key	key	ADJ
fbem-31292	46	9	method	method	NOUN
fbem-31292	46	10	for	for	ADP
fbem-31292	46	11	jewelry	jewelry	NOUN
fbem-31292	46	12	brands	brand	NOUN
fbem-31292	46	13	to	to	PART
fbem-31292	46	14	increase	increase	VERB
fbem-31292	46	15	customer	customer	NOUN
fbem-31292	46	16	loyalty	loyalty	NOUN
fbem-31292	46	17	for	for	ADP
fbem-31292	46	18	brand	brand	NOUN
fbem-31292	46	19	.	.	PUNCT
fbem-31292	47	1	via	via	ADP
fbem-31292	47	2	different	different	ADJ
fbem-31292	47	3	forms	form	NOUN
fbem-31292	47	4	of	of	ADP
fbem-31292	47	5	interactions	interaction	NOUN
fbem-31292	47	6	,	,	PUNCT
fbem-31292	47	7	customers	customer	NOUN
fbem-31292	47	8	are	be	AUX
fbem-31292	47	9	not	not	PART
fbem-31292	47	10	just	just	ADV
fbem-31292	47	11	receiving	receive	VERB
fbem-31292	47	12	information	information	NOUN
fbem-31292	47	13	passively	passively	ADV
fbem-31292	47	14	,	,	PUNCT
fbem-31292	47	15	rather	rather	ADV
fbem-31292	47	16	actively	actively	ADV
fbem-31292	47	17	participating	participate	VERB
fbem-31292	47	18	in	in	ADP
fbem-31292	47	19	brand	brand	NOUN
fbem-31292	47	20	events	event	NOUN
fbem-31292	47	21	,	,	PUNCT
fbem-31292	47	22	increasing	increase	VERB
fbem-31292	47	23	their	their	PRON
fbem-31292	47	24	interest	interest	NOUN
fbem-31292	47	25	and	and	CCONJ
fbem-31292	47	26	purchase	purchase	VERB
fbem-31292	47	27	desires	desire	NOUN
fbem-31292	47	28	for	for	ADP
fbem-31292	47	29	brand	brand	NOUN
fbem-31292	47	30	products	product	NOUN
fbem-31292	47	31	.	.	PUNCT
fbem-31292	48	1	for	for	ADP
fbem-31292	48	2	example	example	NOUN
fbem-31292	48	3	,	,	PUNCT
fbem-31292	48	4	chow	chow	PROPN
fbem-31292	48	5	tai	tai	PROPN
fbem-31292	48	6	fook	fook	PROPN
fbem-31292	48	7	ran	run	VERB
fbem-31292	48	8	a	a	DET
fbem-31292	48	9	rednote	rednote	NOUN
fbem-31292	48	10	campaign	campaign	NOUN
fbem-31292	48	11	where	where	SCONJ
fbem-31292	48	12	customers	customer	NOUN
fbem-31292	48	13	shared	share	VERB
fbem-31292	48	14	photos	photo	NOUN
fbem-31292	48	15	of	of	ADP
fbem-31292	48	16	their	their	PRON
fbem-31292	48	17	jewelry	jewelry	NOUN
fbem-31292	48	18	for	for	ADP
fbem-31292	48	19	prizes	prize	NOUN
fbem-31292	48	20	.	.	PUNCT
fbem-31292	49	1	the	the	DET
fbem-31292	49	2	campaign	campaign	NOUN
fbem-31292	49	3	boosted	boost	VERB
fbem-31292	49	4	customers	customer	NOUN
fbem-31292	49	5	engagement	engagement	NOUN
fbem-31292	49	6	and	and	CCONJ
fbem-31292	49	7	helped	help	VERB
fbem-31292	49	8	chow	chow	PROPN
fbem-31292	49	9	tai	tai	PROPN
fbem-31292	49	10	fook	fook	PROPN
fbem-31292	49	11	understand	understand	VERB
fbem-31292	49	12	market	market	NOUN
fbem-31292	49	13	preferences	preference	NOUN
fbem-31292	49	14	.	.	PUNCT
fbem-31292	50	1	in	in	ADP
fbem-31292	50	2	addition	addition	NOUN
fbem-31292	50	3	,	,	PUNCT
fbem-31292	50	4	sales	sale	NOUN
fbem-31292	50	5	staff	staff	NOUN
fbem-31292	50	6	also	also	ADV
fbem-31292	50	7	share	share	VERB
fbem-31292	50	8	jewel	jewel	NOUN
fbem-31292	50	9	styling	styling	NOUN
fbem-31292	50	10	tips	tip	NOUN
fbem-31292	50	11	via	via	ADP
fbem-31292	50	12	wechat	wechat	NOUN
fbem-31292	50	13	moments	moment	NOUN
fbem-31292	50	14	,	,	PUNCT
fbem-31292	50	15	incentivizing	incentivize	VERB
fbem-31292	50	16	purchase	purchase	NOUN
fbem-31292	50	17	through	through	ADP
fbem-31292	50	18	the	the	DET
fbem-31292	50	19	sharable	sharable	ADJ
fbem-31292	50	20	nature	nature	NOUN
fbem-31292	50	21	of	of	ADP
fbem-31292	50	22	social	social	ADJ
fbem-31292	50	23	media	medium	NOUN
fbem-31292	50	24	.	.	PUNCT
fbem-31292	51	1	pop	pop	VERB
fbem-31292	51	2	-	-	PUNCT
fbem-31292	51	3	up	up	ADP
fbem-31292	51	4	stores	store	NOUN
fbem-31292	51	5	carries	carry	VERB
fbem-31292	51	6	a	a	DET
fbem-31292	51	7	similar	similar	ADJ
fbem-31292	51	8	purpose	purpose	NOUN
fbem-31292	51	9	of	of	ADP
fbem-31292	51	10	increasing	increase	VERB
fbem-31292	51	11	interaction	interaction	NOUN
fbem-31292	51	12	.	.	PUNCT
fbem-31292	52	1	cartier	cartier	NOUN
fbem-31292	52	2	’s	’s	PART
fbem-31292	52	3	themed	theme	VERB
fbem-31292	52	4	pop	pop	VERB
fbem-31292	52	5	-	-	PUNCT
fbem-31292	52	6	up	up	ADP
fbem-31292	52	7	stores	store	NOUN
fbem-31292	52	8	in	in	ADP
fbem-31292	52	9	shanghai	shanghai	PROPN
fbem-31292	52	10	allowed	allow	VERB
fbem-31292	52	11	customers	customer	NOUN
fbem-31292	52	12	to	to	PART
fbem-31292	52	13	try	try	VERB
fbem-31292	52	14	new	new	ADJ
fbem-31292	52	15	products	product	NOUN
fbem-31292	52	16	,	,	PUNCT
fbem-31292	52	17	play	play	VERB
fbem-31292	52	18	games	game	NOUN
fbem-31292	52	19	,	,	PUNCT
fbem-31292	52	20	and	and	CCONJ
fbem-31292	52	21	customize	customize	VERB
fbem-31292	52	22	items	item	NOUN
fbem-31292	52	23	.	.	PUNCT
fbem-31292	53	1	these	these	DET
fbem-31292	53	2	pop	pop	VERB
fbem-31292	53	3	-	-	PUNCT
fbem-31292	53	4	up	up	ADP
fbem-31292	53	5	shops	shop	NOUN
fbem-31292	53	6	encompass	encompass	VERB
fbem-31292	53	7	a	a	DET
fbem-31292	53	8	lighthearted	lighthearted	ADJ
fbem-31292	53	9	pleasurable	pleasurable	ADJ
fbem-31292	53	10	atmosphere	atmosphere	NOUN
fbem-31292	53	11	,	,	PUNCT
fbem-31292	53	12	building	build	VERB
fbem-31292	53	13	positive	positive	ADJ
fbem-31292	53	14	impressions	impression	NOUN
fbem-31292	53	15	for	for	ADP
fbem-31292	53	16	the	the	DET
fbem-31292	53	17	brand	brand	NOUN
fbem-31292	53	18	,	,	PUNCT
fbem-31292	53	19	while	while	SCONJ
fbem-31292	53	20	interactions	interaction	NOUN
fbem-31292	53	21	make	make	VERB
fbem-31292	53	22	consumers	consumer	NOUN
fbem-31292	53	23	feel	feel	VERB
fbem-31292	53	24	involved	involve	VERB
fbem-31292	53	25	,	,	PUNCT
fbem-31292	53	26	increasing	increase	VERB
fbem-31292	53	27	brand	brand	NOUN
fbem-31292	53	28	exposure	exposure	NOUN
fbem-31292	53	29	and	and	CCONJ
fbem-31292	53	30	buying	buying	NOUN
fbem-31292	53	31	motives	motive	NOUN
fbem-31292	53	32	.	.	PUNCT
fbem-31292	54	1	3.4	3.4	NUM
fbem-31292	54	2	.	.	PUNCT
fbem-31292	54	3	incentives	incentive	VERB
fbem-31292	54	4	marketing	marketing	NOUN
fbem-31292	54	5	incentives	incentive	NOUN
fbem-31292	54	6	provide	provide	VERB
fbem-31292	54	7	tangible	tangible	ADJ
fbem-31292	54	8	or	or	CCONJ
fbem-31292	54	9	emotional	emotional	ADJ
fbem-31292	54	10	benefits	benefit	NOUN
fbem-31292	54	11	that	that	PRON
fbem-31292	54	12	encourages	encourage	VERB
fbem-31292	54	13	purchases	purchase	NOUN
fbem-31292	54	14	.	.	PUNCT
fbem-31292	55	1	through	through	ADP
fbem-31292	55	2	chow	chow	PROPN
fbem-31292	55	3	tai	tai	PROPN
fbem-31292	55	4	fook	fook	PROPN
fbem-31292	55	5	partners	partner	NOUN
fbem-31292	55	6	with	with	ADP
fbem-31292	55	7	jd.com	jd.com	PROPN
fbem-31292	55	8	for	for	ADP
fbem-31292	55	9	discounts	discount	NOUN
fbem-31292	55	10	such	such	ADJ
fbem-31292	55	11	as	as	ADP
fbem-31292	55	12	“	"	PUNCT
fbem-31292	55	13	40	40	NUM
fbem-31292	55	14	off	off	ADP
fbem-31292	55	15	every	every	DET
fbem-31292	55	16	300	300	NUM
fbem-31292	55	17	”	"	PUNCT
fbem-31292	55	18	during	during	ADP
fbem-31292	55	19	valentine	valentine	PROPN
fbem-31292	55	20	’s	’s	PART
fbem-31292	55	21	day	day	NOUN
fbem-31292	55	22	,	,	PUNCT
fbem-31292	55	23	with	with	ADP
fbem-31292	55	24	additional	additional	ADJ
fbem-31292	55	25	free	free	ADJ
fbem-31292	55	26	gifts	gift	NOUN
fbem-31292	55	27	to	to	PART
fbem-31292	55	28	encourage	encourage	VERB
fbem-31292	55	29	higher	high	ADJ
fbem-31292	55	30	spending	spending	NOUN
fbem-31292	55	31	.	.	PUNCT
fbem-31292	56	1	similarly	similarly	ADV
fbem-31292	56	2	,	,	PUNCT
fbem-31292	56	3	pandora	pandora	PROPN
fbem-31292	56	4	’s	’s	PART
fbem-31292	56	5	loyalty	loyalty	NOUN
fbem-31292	56	6	program	program	NOUN
fbem-31292	56	7	allows	allow	VERB
fbem-31292	56	8	customers	customer	NOUN
fbem-31292	56	9	to	to	PART
fbem-31292	56	10	exchange	exchange	VERB
fbem-31292	56	11	points	point	NOUN
fbem-31292	56	12	for	for	ADP
fbem-31292	56	13	redeemable	redeemable	NOUN
fbem-31292	56	14	gifts	gift	NOUN
fbem-31292	56	15	.	.	PUNCT
fbem-31292	57	1	it	it	PRON
fbem-31292	57	2	’s	’	VERB
fbem-31292	57	3	birthday	birthday	NOUN
fbem-31292	57	4	coupons	coupon	NOUN
fbem-31292	57	5	and	and	CCONJ
fbem-31292	57	6	new	new	ADJ
fbem-31292	57	7	customer	customer	NOUN
fbem-31292	57	8	discounts	discount	NOUN
fbem-31292	57	9	serves	serve	VERB
fbem-31292	57	10	a	a	DET
fbem-31292	57	11	similar	similar	ADJ
fbem-31292	57	12	incentive	incentive	NOUN
fbem-31292	57	13	.	.	PUNCT
fbem-31292	58	1	jie	jie	PROPN
fbem-31292	58	2	sheng	sheng	PROPN
fbem-31292	59	1	ji	ji	PROPN
fbem-31292	59	2	provides	provide	VERB
fbem-31292	59	3	free	free	ADJ
fbem-31292	59	4	red	red	ADJ
fbem-31292	59	5	-	-	PUNCT
fbem-31292	59	6	cord	cord	NOUN
fbem-31292	59	7	renewal	renewal	NOUN
fbem-31292	59	8	services	service	NOUN
fbem-31292	59	9	,	,	PUNCT
fbem-31292	59	10	building	build	VERB
fbem-31292	59	11	trust	trust	NOUN
fbem-31292	59	12	between	between	ADP
fbem-31292	59	13	customers	customer	NOUN
fbem-31292	59	14	and	and	CCONJ
fbem-31292	59	15	brand	brand	NOUN
fbem-31292	59	16	through	through	ADP
fbem-31292	59	17	extending	extend	VERB
fbem-31292	59	18	product	product	NOUN
fbem-31292	59	19	life	life	NOUN
fbem-31292	59	20	.	.	PUNCT
fbem-31292	60	1	these	these	DET
fbem-31292	60	2	benefits	benefit	NOUN
fbem-31292	60	3	make	make	VERB
fbem-31292	60	4	consumers	consumer	NOUN
fbem-31292	60	5	feel	feel	AUX
fbem-31292	60	6	valued	value	VERB
fbem-31292	60	7	,	,	PUNCT
fbem-31292	60	8	and	and	CCONJ
fbem-31292	60	9	may	may	AUX
fbem-31292	60	10	drive	drive	VERB
fbem-31292	60	11	impulsive	impulsive	ADJ
fbem-31292	60	12	purchases	purchase	NOUN
fbem-31292	60	13	.	.	PUNCT
fbem-31292	61	1	4	4	X
fbem-31292	61	2	.	.	X
fbem-31292	62	1	how	how	SCONJ
fbem-31292	62	2	4i	4i	NUM
fbem-31292	62	3	marketing	marketing	NOUN
fbem-31292	62	4	affects	affect	VERB
fbem-31292	62	5	consumer	consumer	NOUN
fbem-31292	62	6	behavior	behavior	NOUN
fbem-31292	62	7	4.1	4.1	NUM
fbem-31292	62	8	.	.	PUNCT
fbem-31292	63	1	research	research	NOUN
fbem-31292	63	2	method	method	NOUN
fbem-31292	63	3	(	(	PUNCT
fbem-31292	63	4	1	1	X
fbem-31292	63	5	)	)	PUNCT
fbem-31292	63	6	purpose	purpose	NOUN
fbem-31292	63	7	:	:	PUNCT
fbem-31292	63	8	buying	buy	VERB
fbem-31292	63	9	behavior	behavior	NOUN
fbem-31292	63	10	is	be	AUX
fbem-31292	63	11	shaped	shape	VERB
fbem-31292	63	12	by	by	ADP
fbem-31292	63	13	motives	motive	NOUN
fbem-31292	63	14	,	,	PUNCT
fbem-31292	63	15	which	which	PRON
fbem-31292	63	16	are	be	AUX
fbem-31292	63	17	influenced	influence	VERB
fbem-31292	63	18	by	by	ADP
fbem-31292	63	19	marketing	marketing	NOUN
fbem-31292	63	20	and	and	CCONJ
fbem-31292	63	21	external	external	ADJ
fbem-31292	63	22	incentives	incentive	NOUN
fbem-31292	63	23	like	like	ADP
fbem-31292	63	24	culture	culture	NOUN
fbem-31292	63	25	or	or	CCONJ
fbem-31292	63	26	technology	technology	NOUN
fbem-31292	63	27	.	.	PUNCT
fbem-31292	64	1	this	this	DET
fbem-31292	64	2	study	study	NOUN
fbem-31292	64	3	proposes	propose	VERB
fbem-31292	64	4	two	two	NUM
fbem-31292	64	5	hypothesis	hypothesis	NOUN
fbem-31292	64	6	regarding	regard	VERB
fbem-31292	64	7	the	the	DET
fbem-31292	64	8	relationship	relationship	NOUN
fbem-31292	64	9	between	between	ADP
fbem-31292	64	10	4i	4i	NOUN
fbem-31292	64	11	strategies	strategy	NOUN
fbem-31292	64	12	and	and	CCONJ
fbem-31292	64	13	purchase	purchase	NOUN
fbem-31292	64	14	behaviors	behavior	NOUN
fbem-31292	64	15	:	:	PUNCT
fbem-31292	64	16	h1	h1	NOUN
fbem-31292	64	17	:	:	PUNCT
fbem-31292	64	18	interest	interest	NOUN
fbem-31292	64	19	and	and	CCONJ
fbem-31292	64	20	incentives	incentive	NOUN
fbem-31292	64	21	positively	positively	ADV
fbem-31292	64	22	affect	affect	VERB
fbem-31292	64	23	purchase	purchase	NOUN
fbem-31292	64	24	motives	motive	NOUN
fbem-31292	64	25	.	.	PUNCT
fbem-31292	65	1	h2	h2	NOUN
fbem-31292	65	2	:	:	PUNCT
fbem-31292	65	3	specifically	specifically	ADV
fbem-31292	65	4	for	for	ADP
fbem-31292	65	5	the	the	DET
fbem-31292	65	6	“	"	PUNCT
fbem-31292	65	7	prayer	prayer	NOUN
fbem-31292	65	8	for	for	ADP
fbem-31292	65	9	blessings	blessing	NOUN
fbem-31292	65	10	”	"	PUNCT
fbem-31292	65	11	motive	motive	NOUN
fbem-31292	65	12	,	,	PUNCT
fbem-31292	65	13	individualization	individualization	NOUN
fbem-31292	65	14	,	,	PUNCT
fbem-31292	65	15	interest	interest	NOUN
fbem-31292	65	16	,	,	PUNCT
fbem-31292	65	17	and	and	CCONJ
fbem-31292	65	18	incentives	incentive	NOUN
fbem-31292	65	19	provides	provide	VERB
fbem-31292	65	20	strong	strong	ADJ
fbem-31292	65	21	positive	positive	ADJ
fbem-31292	65	22	incentives	incentive	NOUN
fbem-31292	65	23	.	.	PUNCT
fbem-31292	66	1	figure	figure	NOUN
fbem-31292	66	2	1	1	NUM
fbem-31292	66	3	.	.	PUNCT
fbem-31292	67	1	the	the	DET
fbem-31292	67	2	figure	figure	NOUN
fbem-31292	67	3	shows	show	VERB
fbem-31292	67	4	how	how	SCONJ
fbem-31292	67	5	4i	4i	NUM
fbem-31292	67	6	marketing	marketing	NOUN
fbem-31292	67	7	and	and	CCONJ
fbem-31292	67	8	external	external	ADJ
fbem-31292	67	9	incentives	incentive	NOUN
fbem-31292	67	10	connects	connect	VERB
fbem-31292	67	11	to	to	ADP
fbem-31292	67	12	motives	motive	NOUN
fbem-31292	67	13	like	like	ADP
fbem-31292	67	14	emotional	emotional	ADJ
fbem-31292	67	15	fulfillment	fulfillment	NOUN
fbem-31292	67	16	,	,	PUNCT
fbem-31292	67	17	blessings	blessing	NOUN
fbem-31292	67	18	,	,	PUNCT
fbem-31292	67	19	and	and	CCONJ
fbem-31292	67	20	showing	show	VERB
fbem-31292	67	21	off	off	ADP
fbem-31292	67	22	status	status	NOUN
fbem-31292	67	23	(	(	PUNCT
fbem-31292	67	24	2	2	NUM
fbem-31292	67	25	)	)	PUNCT
fbem-31292	67	26	methodology	methodology	NOUN
fbem-31292	67	27	data	datum	NOUN
fbem-31292	67	28	collection	collection	NOUN
fbem-31292	67	29	for	for	ADP
fbem-31292	67	30	study	study	NOUN
fbem-31292	67	31	is	be	AUX
fbem-31292	67	32	conducted	conduct	VERB
fbem-31292	67	33	through	through	ADP
fbem-31292	67	34	an	an	DET
fbem-31292	67	35	online	online	ADJ
fbem-31292	67	36	survey	survey	NOUN
fbem-31292	67	37	shared	share	VERB
fbem-31292	67	38	via	via	ADP
fbem-31292	67	39	wechat	wechat	NOUN
fbem-31292	67	40	groups	group	NOUN
fbem-31292	67	41	and	and	CCONJ
fbem-31292	67	42	moments	moment	NOUN
fbem-31292	67	43	.	.	PUNCT
fbem-31292	68	1	the	the	DET
fbem-31292	68	2	survey	survey	NOUN
fbem-31292	68	3	consists	consist	VERB
fbem-31292	68	4	of	of	ADP
fbem-31292	68	5	three	three	NUM
fbem-31292	68	6	parts	part	NOUN
fbem-31292	68	7	:	:	PUNCT
fbem-31292	68	8	the	the	DET
fbem-31292	68	9	first	first	ADJ
fbem-31292	68	10	part	part	NOUN
fbem-31292	68	11	examines	examine	VERB
fbem-31292	68	12	basic	basic	ADJ
fbem-31292	68	13	demographic	demographic	ADJ
fbem-31292	68	14	information	information	NOUN
fbem-31292	68	15	such	such	ADJ
fbem-31292	68	16	as	as	ADP
fbem-31292	68	17	gender	gender	NOUN
fbem-31292	68	18	,	,	PUNCT
fbem-31292	68	19	age	age	NOUN
fbem-31292	68	20	,	,	PUNCT
fbem-31292	68	21	education	education	NOUN
fbem-31292	68	22	,	,	PUNCT
fbem-31292	68	23	region	region	NOUN
fbem-31292	68	24	and	and	CCONJ
fbem-31292	68	25	purchase	purchase	VERB
fbem-31292	68	26	history	history	NOUN
fbem-31292	68	27	of	of	ADP
fbem-31292	68	28	participants	participant	NOUN
fbem-31292	68	29	.	.	PUNCT
fbem-31292	69	1	the	the	DET
fbem-31292	69	2	second	second	ADJ
fbem-31292	69	3	part	part	NOUN
fbem-31292	69	4	investigates	investigate	VERB
fbem-31292	69	5	their	their	PRON
fbem-31292	69	6	purpose	purpose	NOUN
fbem-31292	69	7	of	of	ADP
fbem-31292	69	8	purchase	purchase	NOUN
fbem-31292	69	9	.	.	PUNCT
fbem-31292	70	1	the	the	DET
fbem-31292	70	2	third	third	ADJ
fbem-31292	70	3	researches	research	VERB
fbem-31292	70	4	on	on	ADP
fbem-31292	70	5	how	how	SCONJ
fbem-31292	70	6	motives	motive	NOUN
fbem-31292	70	7	impact	impact	NOUN
fbem-31292	70	8	purchase	purchase	NOUN
fbem-31292	70	9	behaviors	behavior	NOUN
fbem-31292	70	10	.	.	PUNCT
fbem-31292	71	1	partial	partial	ADJ
fbem-31292	71	2	metrics	metric	NOUN
fbem-31292	71	3	of	of	ADP
fbem-31292	71	4	the	the	DET
fbem-31292	71	5	second	second	ADJ
fbem-31292	71	6	parts	part	NOUN
fbem-31292	71	7	are	be	AUX
fbem-31292	71	8	based	base	VERB
fbem-31292	71	9	on	on	ADP
fbem-31292	71	10	pre	pre	ADJ
fbem-31292	71	11	-	-	ADJ
fbem-31292	71	12	existing	existing	ADJ
fbem-31292	71	13	studies	study	NOUN
fbem-31292	71	14	.	.	PUNCT
fbem-31292	72	1	66	66	NUM
fbem-31292	72	2	table	table	NOUN
fbem-31292	72	3	1	1	NUM
fbem-31292	72	4	.	.	PUNCT
fbem-31292	73	1	examples	example	NOUN
fbem-31292	73	2	of	of	ADP
fbem-31292	73	3	some	some	DET
fbem-31292	73	4	questions	question	NOUN
fbem-31292	73	5	in	in	ADP
fbem-31292	73	6	the	the	DET
fbem-31292	73	7	survey	survey	NOUN
fbem-31292	73	8	questionnaire	questionnaire	NOUN
fbem-31292	73	9	measuring	measure	VERB
fbem-31292	73	10	metrics	metric	NOUN
fbem-31292	73	11	examples	example	NOUN
fbem-31292	73	12	question	question	VERB
fbem-31292	73	13	examples	example	NOUN
fbem-31292	73	14	motive	motive	NOUN
fbem-31292	73	15	of	of	ADP
fbem-31292	73	16	purchase	purchase	NOUN
fbem-31292	73	17	choose	choose	VERB
fbem-31292	73	18	according	accord	VERB
fbem-31292	73	19	to	to	ADP
fbem-31292	73	20	your	your	PRON
fbem-31292	73	21	experiences	experience	NOUN
fbem-31292	73	22	and	and	CCONJ
fbem-31292	73	23	beliefs	belief	NOUN
fbem-31292	73	24	(	(	PUNCT
fbem-31292	73	25	between	between	ADP
fbem-31292	73	26	1	1	NUM
fbem-31292	73	27	to	to	PART
fbem-31292	73	28	5	5	NUM
fbem-31292	73	29	,	,	PUNCT
fbem-31292	73	30	1	1	NUM
fbem-31292	73	31	as	as	SCONJ
fbem-31292	73	32	completely	completely	ADV
fbem-31292	73	33	disagree	disagree	VERB
fbem-31292	73	34	,	,	PUNCT
fbem-31292	73	35	5	5	NUM
fbem-31292	73	36	as	as	SCONJ
fbem-31292	73	37	completely	completely	ADV
fbem-31292	73	38	agree	agree	VERB
fbem-31292	73	39	)	)	PUNCT
fbem-31292	73	40	emotional	emotional	ADJ
fbem-31292	73	41	fulfillment	fulfillment	NOUN
fbem-31292	74	1	i	i	PRON
fbem-31292	74	2	purchase	purchase	VERB
fbem-31292	74	3	jewelries	jewelry	NOUN
fbem-31292	74	4	for	for	ADP
fbem-31292	74	5	my	my	PRON
fbem-31292	74	6	own	own	ADJ
fbem-31292	74	7	fulfillments	fulfillment	NOUN
fbem-31292	74	8	,	,	PUNCT
fbem-31292	74	9	rather	rather	ADV
fbem-31292	74	10	than	than	ADP
fbem-31292	74	11	leaving	leave	VERB
fbem-31292	74	12	an	an	DET
fbem-31292	74	13	impression	impression	NOUN
fbem-31292	74	14	on	on	ADP
fbem-31292	74	15	others	other	NOUN
fbem-31292	74	16	i	i	PRON
fbem-31292	74	17	purchase	purchase	VERB
fbem-31292	74	18	jewelries	jewelry	NOUN
fbem-31292	74	19	for	for	ADP
fbem-31292	74	20	myself	myself	PRON
fbem-31292	74	21	rather	rather	ADV
fbem-31292	74	22	than	than	ADP
fbem-31292	74	23	attracting	attract	VERB
fbem-31292	74	24	attention	attention	NOUN
fbem-31292	74	25	of	of	ADP
fbem-31292	74	26	others	other	NOUN
fbem-31292	74	27	i	i	PRON
fbem-31292	74	28	purchase	purchase	VERB
fbem-31292	74	29	jewels	jewel	NOUN
fbem-31292	74	30	for	for	ADP
fbem-31292	74	31	my	my	PRON
fbem-31292	74	32	happiness	happiness	NOUN
fbem-31292	74	33	,	,	PUNCT
fbem-31292	74	34	regardless	regardless	ADV
fbem-31292	74	35	of	of	ADP
fbem-31292	74	36	the	the	DET
fbem-31292	74	37	happiness	happiness	NOUN
fbem-31292	74	38	of	of	ADP
fbem-31292	74	39	others	other	NOUN
fbem-31292	74	40	prayers	prayer	NOUN
fbem-31292	74	41	and	and	CCONJ
fbem-31292	74	42	blessings	blessing	NOUN
fbem-31292	74	43	i	i	PRON
fbem-31292	74	44	believe	believe	VERB
fbem-31292	74	45	some	some	DET
fbem-31292	74	46	jewelries	jewelry	NOUN
fbem-31292	74	47	can	can	AUX
fbem-31292	74	48	bring	bring	VERB
fbem-31292	74	49	luck	luck	NOUN
fbem-31292	74	50	to	to	ADP
fbem-31292	74	51	me	i	PRON
fbem-31292	75	1	i	i	PRON
fbem-31292	75	2	tend	tend	VERB
fbem-31292	75	3	to	to	PART
fbem-31292	75	4	choose	choose	VERB
fbem-31292	75	5	my	my	PRON
fbem-31292	75	6	birthstone	birthstone	NOUN
fbem-31292	75	7	when	when	SCONJ
fbem-31292	75	8	purchasing	purchase	VERB
fbem-31292	75	9	jewelries	jewelry	NOUN
fbem-31292	75	10	jewelries	jewelry	NOUN
fbem-31292	75	11	signifying	signify	VERB
fbem-31292	75	12	luck	luck	NOUN
fbem-31292	75	13	or	or	CCONJ
fbem-31292	75	14	happiness	happiness	NOUN
fbem-31292	75	15	are	be	AUX
fbem-31292	75	16	more	more	ADV
fbem-31292	75	17	attractive	attractive	ADJ
fbem-31292	75	18	to	to	ADP
fbem-31292	75	19	me	i	PRON
fbem-31292	76	1	i	i	PRON
fbem-31292	76	2	believe	believe	VERB
fbem-31292	76	3	some	some	DET
fbem-31292	76	4	jewelries	jewelry	NOUN
fbem-31292	76	5	can	can	AUX
fbem-31292	76	6	protect	protect	VERB
fbem-31292	76	7	me	i	PRON
fbem-31292	76	8	against	against	ADP
fbem-31292	76	9	harms	harm	VERB
fbem-31292	76	10	economic	economic	ADJ
fbem-31292	76	11	values	value	NOUN
fbem-31292	76	12	i	i	PRON
fbem-31292	76	13	purchase	purchase	VERB
fbem-31292	76	14	jewelries	jewelry	NOUN
fbem-31292	76	15	because	because	SCONJ
fbem-31292	76	16	their	their	PRON
fbem-31292	76	17	values	value	NOUN
fbem-31292	76	18	rise	rise	VERB
fbem-31292	76	19	in	in	ADP
fbem-31292	76	20	the	the	DET
fbem-31292	76	21	future	future	NOUN
fbem-31292	76	22	.	.	PUNCT
fbem-31292	77	1	i	i	PRON
fbem-31292	77	2	purchase	purchase	VERB
fbem-31292	77	3	jewelries	jewelry	NOUN
fbem-31292	77	4	for	for	ADP
fbem-31292	77	5	collection	collection	NOUN
fbem-31292	77	6	purposes	purpose	NOUN
fbem-31292	77	7	.	.	PUNCT
fbem-31292	78	1	marketing	marketing	NOUN
fbem-31292	78	2	incentives	incentive	NOUN
fbem-31292	78	3	choose	choose	VERB
fbem-31292	78	4	accordingly	accordingly	ADV
fbem-31292	78	5	how	how	SCONJ
fbem-31292	78	6	these	these	DET
fbem-31292	78	7	marketing	marketing	NOUN
fbem-31292	78	8	strategies	strategy	NOUN
fbem-31292	78	9	affect	affect	VERB
fbem-31292	78	10	your	your	PRON
fbem-31292	78	11	motives	motive	NOUN
fbem-31292	78	12	.	.	PUNCT
fbem-31292	79	1	(	(	PUNCT
fbem-31292	79	2	between	between	ADP
fbem-31292	79	3	1	1	NUM
fbem-31292	79	4	to	to	PART
fbem-31292	79	5	5	5	NUM
fbem-31292	79	6	,	,	PUNCT
fbem-31292	79	7	1	1	NUM
fbem-31292	79	8	as	as	ADP
fbem-31292	79	9	no	no	DET
fbem-31292	79	10	effect	effect	NOUN
fbem-31292	79	11	,	,	PUNCT
fbem-31292	79	12	5	5	NUM
fbem-31292	79	13	as	as	ADP
fbem-31292	79	14	significant	significant	ADJ
fbem-31292	79	15	effect	effect	NOUN
fbem-31292	79	16	)	)	PUNCT
fbem-31292	79	17	individualization	individualization	NOUN
fbem-31292	79	18	how	how	SCONJ
fbem-31292	79	19	does	do	AUX
fbem-31292	79	20	creating	create	VERB
fbem-31292	79	21	a	a	DET
fbem-31292	79	22	unique	unique	ADJ
fbem-31292	79	23	brand	brand	NOUN
fbem-31292	79	24	experience	experience	NOUN
fbem-31292	79	25	through	through	ADP
fbem-31292	79	26	personalized	personalized	ADJ
fbem-31292	79	27	design	design	NOUN
fbem-31292	79	28	and	and	CCONJ
fbem-31292	79	29	service	service	NOUN
fbem-31292	79	30	affect	affect	VERB
fbem-31292	79	31	your	your	PRON
fbem-31292	79	32	purchase	purchase	NOUN
fbem-31292	79	33	motive	motive	NOUN
fbem-31292	79	34	?	?	PUNCT
fbem-31292	80	1	unique	unique	ADJ
fbem-31292	80	2	storytelling	storytelling	NOUN
fbem-31292	80	3	of	of	ADP
fbem-31292	80	4	the	the	DET
fbem-31292	80	5	jewelry	jewelry	NOUN
fbem-31292	80	6	brand	brand	NOUN
fbem-31292	80	7	will	will	AUX
fbem-31292	80	8	inspire	inspire	VERB
fbem-31292	80	9	me	i	PRON
fbem-31292	80	10	to	to	PART
fbem-31292	80	11	learn	learn	VERB
fbem-31292	80	12	about	about	ADP
fbem-31292	80	13	the	the	DET
fbem-31292	80	14	brand	brand	NOUN
fbem-31292	80	15	the	the	DET
fbem-31292	80	16	unique	unique	ADJ
fbem-31292	80	17	craftsmanship	craftsmanship	NOUN
fbem-31292	80	18	of	of	ADP
fbem-31292	80	19	the	the	DET
fbem-31292	80	20	jewelry	jewelry	NOUN
fbem-31292	80	21	brand	brand	NOUN
fbem-31292	80	22	's	's	PART
fbem-31292	80	23	products	product	NOUN
fbem-31292	80	24	would	would	AUX
fbem-31292	80	25	entice	entice	VERB
fbem-31292	80	26	me	i	PRON
fbem-31292	80	27	to	to	PART
fbem-31292	80	28	learn	learn	VERB
fbem-31292	80	29	about	about	ADP
fbem-31292	80	30	the	the	DET
fbem-31292	80	31	products	product	NOUN
fbem-31292	80	32	the	the	DET
fbem-31292	80	33	storytelling	storytelling	NOUN
fbem-31292	80	34	of	of	ADP
fbem-31292	80	35	the	the	DET
fbem-31292	80	36	jewelry	jewelry	NOUN
fbem-31292	80	37	brand	brand	NOUN
fbem-31292	80	38	's	's	PART
fbem-31292	80	39	products	product	NOUN
fbem-31292	80	40	can	can	AUX
fbem-31292	80	41	inspire	inspire	VERB
fbem-31292	80	42	me	i	PRON
fbem-31292	80	43	to	to	PART
fbem-31292	80	44	make	make	VERB
fbem-31292	80	45	a	a	DET
fbem-31292	80	46	purchase	purchase	NOUN
fbem-31292	80	47	personalized	personalize	VERB
fbem-31292	80	48	service	service	NOUN
fbem-31292	80	49	,	,	PUNCT
fbem-31292	80	50	such	such	ADJ
fbem-31292	80	51	as	as	ADP
fbem-31292	80	52	adding	add	VERB
fbem-31292	80	53	specific	specific	ADJ
fbem-31292	80	54	patterns	pattern	NOUN
fbem-31292	80	55	,	,	PUNCT
fbem-31292	80	56	words	word	NOUN
fbem-31292	80	57	or	or	CCONJ
fbem-31292	80	58	unique	unique	ADJ
fbem-31292	80	59	design	design	NOUN
fbem-31292	80	60	elements	element	NOUN
fbem-31292	80	61	to	to	ADP
fbem-31292	80	62	the	the	DET
fbem-31292	80	63	jewelry	jewelry	NOUN
fbem-31292	80	64	according	accord	VERB
fbem-31292	80	65	to	to	ADP
fbem-31292	80	66	consumer	consumer	NOUN
fbem-31292	80	67	demand	demand	NOUN
fbem-31292	80	68	the	the	DET
fbem-31292	80	69	products	product	NOUN
fbem-31292	80	70	of	of	ADP
fbem-31292	80	71	the	the	DET
fbem-31292	80	72	jewelry	jewelry	NOUN
fbem-31292	80	73	brand	brand	NOUN
fbem-31292	80	74	are	be	AUX
fbem-31292	80	75	in	in	ADP
fbem-31292	80	76	line	line	NOUN
fbem-31292	80	77	with	with	ADP
fbem-31292	80	78	my	my	PRON
fbem-31292	80	79	preferences	preference	NOUN
fbem-31292	80	80	the	the	DET
fbem-31292	80	81	sales	sale	NOUN
fbem-31292	80	82	and	and	CCONJ
fbem-31292	80	83	after	after	ADP
fbem-31292	80	84	-	-	PUNCT
fbem-31292	80	85	sales	sale	NOUN
fbem-31292	80	86	service	service	NOUN
fbem-31292	80	87	of	of	ADP
fbem-31292	80	88	the	the	DET
fbem-31292	80	89	jewelry	jewelry	NOUN
fbem-31292	80	90	brand	brand	NOUN
fbem-31292	80	91	meets	meet	VERB
fbem-31292	80	92	my	my	PRON
fbem-31292	80	93	habits	habit	NOUN
fbem-31292	80	94	and	and	CCONJ
fbem-31292	80	95	preferences	preference	NOUN
fbem-31292	80	96	.	.	PUNCT
fbem-31292	81	1	i	i	PRON
fbem-31292	81	2	can	can	AUX
fbem-31292	81	3	learn	learn	VERB
fbem-31292	81	4	about	about	ADP
fbem-31292	81	5	relevant	relevant	ADJ
fbem-31292	81	6	information	information	NOUN
fbem-31292	81	7	of	of	ADP
fbem-31292	81	8	the	the	DET
fbem-31292	81	9	jewelry	jewelry	NOUN
fbem-31292	81	10	brand	brand	NOUN
fbem-31292	81	11	through	through	ADP
fbem-31292	81	12	suitable	suitable	ADJ
fbem-31292	81	13	channels	channel	NOUN
fbem-31292	81	14	interest	interest	NOUN
fbem-31292	81	15	does	do	AUX
fbem-31292	81	16	entertaining	entertaining	ADJ
fbem-31292	81	17	or	or	CCONJ
fbem-31292	81	18	interactive	interactive	ADJ
fbem-31292	81	19	content	content	NOUN
fbem-31292	81	20	of	of	ADP
fbem-31292	81	21	the	the	DET
fbem-31292	81	22	brand	brand	NOUN
fbem-31292	81	23	affects	affect	VERB
fbem-31292	81	24	your	your	PRON
fbem-31292	81	25	purchase	purchase	NOUN
fbem-31292	81	26	motive	motive	NOUN
fbem-31292	81	27	?	?	PUNCT
fbem-31292	82	1	delivering	deliver	VERB
fbem-31292	82	2	brand	brand	NOUN
fbem-31292	82	3	message	message	NOUN
fbem-31292	82	4	through	through	ADP
fbem-31292	82	5	lighthearted	lighthearted	ADJ
fbem-31292	82	6	posts	post	NOUN
fbem-31292	82	7	through	through	ADP
fbem-31292	82	8	social	social	ADJ
fbem-31292	82	9	media	medium	NOUN
fbem-31292	82	10	platforms	platform	NOUN
fbem-31292	82	11	like	like	ADP
fbem-31292	82	12	wechat	wechat	NOUN
fbem-31292	82	13	,	,	PUNCT
fbem-31292	82	14	rednote	rednote	VERB
fbem-31292	82	15	,	,	PUNCT
fbem-31292	82	16	and	and	CCONJ
fbem-31292	82	17	tiktok	tiktok	ADJ
fbem-31292	82	18	organizing	organize	VERB
fbem-31292	82	19	themed	theme	VERB
fbem-31292	82	20	events	event	NOUN
fbem-31292	82	21	to	to	PART
fbem-31292	82	22	attract	attract	VERB
fbem-31292	82	23	consumers	consumer	NOUN
fbem-31292	82	24	to	to	PART
fbem-31292	82	25	participate	participate	VERB
fbem-31292	82	26	online	online	ADV
fbem-31292	82	27	and	and	CCONJ
fbem-31292	82	28	offline	offline	ADJ
fbem-31292	82	29	cooperating	cooperate	VERB
fbem-31292	82	30	with	with	ADP
fbem-31292	82	31	other	other	ADJ
fbem-31292	82	32	brands	brand	NOUN
fbem-31292	82	33	(	(	PUNCT
fbem-31292	82	34	e.g.	e.g.	ADV
fbem-31292	82	35	cultural	cultural	ADJ
fbem-31292	82	36	and	and	CCONJ
fbem-31292	82	37	creative	creative	ADJ
fbem-31292	82	38	ips	ip	NOUN
fbem-31292	82	39	)	)	PUNCT
fbem-31292	82	40	to	to	PART
fbem-31292	82	41	launch	launch	VERB
fbem-31292	82	42	collab	collab	NOUN
fbem-31292	82	43	products	product	NOUN
fbem-31292	82	44	,	,	PUNCT
fbem-31292	82	45	inciting	incite	VERB
fbem-31292	82	46	interest	interest	NOUN
fbem-31292	82	47	and	and	CCONJ
fbem-31292	82	48	surprises	surprise	NOUN
fbem-31292	82	49	creating	create	VERB
fbem-31292	82	50	brand	brand	NOUN
fbem-31292	82	51	exhibitions	exhibition	NOUN
fbem-31292	82	52	to	to	PART
fbem-31292	82	53	deepen	deepen	VERB
fbem-31292	82	54	consumer	consumer	NOUN
fbem-31292	82	55	’s	’s	PART
fbem-31292	82	56	awareness	awareness	NOUN
fbem-31292	82	57	and	and	CCONJ
fbem-31292	82	58	recognition	recognition	NOUN
fbem-31292	82	59	of	of	ADP
fbem-31292	82	60	the	the	DET
fbem-31292	82	61	brand	brand	NOUN
fbem-31292	82	62	4.2	4.2	NUM
fbem-31292	82	63	.	.	PUNCT
fbem-31292	83	1	analysis	analysis	NOUN
fbem-31292	83	2	4.2.1	4.2.1	NUM
fbem-31292	83	3	.	.	PUNCT
fbem-31292	84	1	demographic	demographic	ADJ
fbem-31292	84	2	analysis	analysis	NOUN
fbem-31292	84	3	there	there	PRON
fbem-31292	84	4	are	be	VERB
fbem-31292	84	5	59.26	59.26	NUM
fbem-31292	84	6	%	%	NOUN
fbem-31292	84	7	more	more	ADJ
fbem-31292	84	8	female	female	ADJ
fbem-31292	84	9	participants	participant	NOUN
fbem-31292	84	10	than	than	ADP
fbem-31292	84	11	male	male	ADJ
fbem-31292	84	12	participants	participant	NOUN
fbem-31292	84	13	in	in	ADP
fbem-31292	84	14	this	this	DET
fbem-31292	84	15	study	study	NOUN
fbem-31292	84	16	.	.	PUNCT
fbem-31292	85	1	participant	participant	PROPN
fbem-31292	85	2	are	be	AUX
fbem-31292	85	3	most	most	ADV
fbem-31292	85	4	commonly	commonly	ADV
fbem-31292	85	5	found	find	VERB
fbem-31292	85	6	in	in	ADP
fbem-31292	85	7	the	the	DET
fbem-31292	85	8	20–39	20–39	NUM
fbem-31292	85	9	age	age	NOUN
fbem-31292	85	10	range	range	NOUN
fbem-31292	85	11	,	,	PUNCT
fbem-31292	85	12	taking	take	VERB
fbem-31292	85	13	70.37	70.37	NUM
fbem-31292	85	14	%	%	NOUN
fbem-31292	85	15	of	of	ADP
fbem-31292	85	16	total	total	ADJ
fbem-31292	85	17	participants	participant	NOUN
fbem-31292	85	18	.	.	PUNCT
fbem-31292	86	1	regional	regional	ADJ
fbem-31292	86	2	information	information	NOUN
fbem-31292	86	3	stated	state	VERB
fbem-31292	86	4	over	over	ADP
fbem-31292	86	5	59.2	59.2	NUM
fbem-31292	86	6	%	%	NOUN
fbem-31292	86	7	of	of	ADP
fbem-31292	86	8	participants	participant	NOUN
fbem-31292	86	9	are	be	AUX
fbem-31292	86	10	located	locate	VERB
fbem-31292	86	11	in	in	ADP
fbem-31292	86	12	shanghai	shanghai	PROPN
fbem-31292	86	13	.	.	PUNCT
fbem-31292	87	1	purchase	purchase	NOUN
fbem-31292	87	2	history	history	NOUN
fbem-31292	87	3	indicated	indicate	VERB
fbem-31292	87	4	over	over	ADP
fbem-31292	87	5	75.9	75.9	NUM
fbem-31292	87	6	%	%	NOUN
fbem-31292	87	7	of	of	ADP
fbem-31292	87	8	survey	survey	NOUN
fbem-31292	87	9	responders	responder	NOUN
fbem-31292	87	10	bought	buy	VERB
fbem-31292	87	11	middle	middle	ADJ
fbem-31292	87	12	or	or	CCONJ
fbem-31292	87	13	high	high	ADJ
fbem-31292	87	14	-	-	PUNCT
fbem-31292	87	15	end	end	NOUN
fbem-31292	87	16	brands	brand	NOUN
fbem-31292	87	17	such	such	ADJ
fbem-31292	87	18	as	as	ADP
fbem-31292	87	19	pandora	pandora	PROPN
fbem-31292	87	20	or	or	CCONJ
fbem-31292	87	21	chow	chow	PROPN
fbem-31292	87	22	tai	tai	PROPN
fbem-31292	87	23	fook	fook	PROPN
fbem-31292	87	24	,	,	PUNCT
fbem-31292	87	25	while	while	SCONJ
fbem-31292	87	26	11	11	NUM
fbem-31292	87	27	%	%	NOUN
fbem-31292	87	28	bought	buy	VERB
fbem-31292	87	29	economically	economically	ADV
fbem-31292	87	30	affordable	affordable	ADJ
fbem-31292	87	31	brands	brand	NOUN
fbem-31292	87	32	such	such	ADJ
fbem-31292	87	33	as	as	ADP
fbem-31292	87	34	jie	jie	PROPN
fbem-31292	87	35	sheng	sheng	PROPN
fbem-31292	87	36	ji	ji	PROPN
fbem-31292	87	37	.	.	PROPN
fbem-31292	88	1	4.2.2	4.2.2	X
fbem-31292	88	2	.	.	PUNCT
fbem-31292	89	1	impact	impact	NOUN
fbem-31292	89	2	of	of	ADP
fbem-31292	89	3	4i	4i	NUM
fbem-31292	89	4	marketing	marketing	NOUN
fbem-31292	89	5	survey	survey	NOUN
fbem-31292	89	6	questions	question	NOUN
fbem-31292	89	7	measured	measure	VERB
fbem-31292	89	8	how	how	SCONJ
fbem-31292	89	9	each	each	DET
fbem-31292	89	10	4i	4i	NUM
fbem-31292	89	11	principle	principle	NOUN
fbem-31292	89	12	affected	affect	VERB
fbem-31292	89	13	buying	buying	NOUN
fbem-31292	89	14	motives	motive	NOUN
fbem-31292	89	15	.	.	PUNCT
fbem-31292	90	1	for	for	ADP
fbem-31292	90	2	each	each	PRON
fbem-31292	90	3	of	of	ADP
fbem-31292	90	4	the	the	DET
fbem-31292	90	5	four	four	NUM
fbem-31292	90	6	metrics	metric	NOUN
fbem-31292	90	7	of	of	ADP
fbem-31292	90	8	the	the	DET
fbem-31292	90	9	4i	4i	NUM
fbem-31292	90	10	principle	principle	NOUN
fbem-31292	90	11	,	,	PUNCT
fbem-31292	90	12	individualization	individualization	NOUN
fbem-31292	90	13	has	have	VERB
fbem-31292	90	14	7	7	NUM
fbem-31292	90	15	questions	question	NOUN
fbem-31292	90	16	,	,	PUNCT
fbem-31292	90	17	interest	interest	NOUN
fbem-31292	90	18	has	have	VERB
fbem-31292	90	19	4	4	NUM
fbem-31292	90	20	questions	question	NOUN
fbem-31292	90	21	,	,	PUNCT
fbem-31292	90	22	interaction	interaction	NOUN
fbem-31292	90	23	has	have	VERB
fbem-31292	90	24	5	5	NUM
fbem-31292	90	25	questions	question	NOUN
fbem-31292	90	26	,	,	PUNCT
fbem-31292	90	27	and	and	CCONJ
fbem-31292	90	28	incentives	incentive	NOUN
fbem-31292	90	29	has	have	VERB
fbem-31292	90	30	4	4	NUM
fbem-31292	90	31	questions	question	NOUN
fbem-31292	90	32	.	.	PUNCT
fbem-31292	91	1	for	for	ADP
fbem-31292	91	2	each	each	DET
fbem-31292	91	3	category	category	NOUN
fbem-31292	91	4	,	,	PUNCT
fbem-31292	91	5	the	the	DET
fbem-31292	91	6	study	study	NOUN
fbem-31292	91	7	averages	average	VERB
fbem-31292	91	8	out	out	ADP
fbem-31292	91	9	the	the	DET
fbem-31292	91	10	responded	responded	ADJ
fbem-31292	91	11	score	score	NOUN
fbem-31292	91	12	.	.	PUNCT
fbem-31292	92	1	each	each	DET
fbem-31292	92	2	question	question	NOUN
fbem-31292	92	3	is	be	AUX
fbem-31292	92	4	rated	rate	VERB
fbem-31292	92	5	out	out	ADP
fbem-31292	92	6	of	of	ADP
fbem-31292	92	7	five	five	NUM
fbem-31292	92	8	.	.	PUNCT
fbem-31292	93	1	average	average	ADJ
fbem-31292	93	2	scores	score	NOUN
fbem-31292	93	3	of	of	ADP
fbem-31292	93	4	3.5	3.5	NUM
fbem-31292	93	5	or	or	CCONJ
fbem-31292	93	6	higher	high	ADJ
fbem-31292	93	7	indicated	indicate	VERB
fbem-31292	93	8	a	a	DET
fbem-31292	93	9	positive	positive	ADJ
fbem-31292	93	10	impact	impact	NOUN
fbem-31292	93	11	.	.	PUNCT
fbem-31292	94	1	results	result	NOUN
fbem-31292	94	2	showed	show	VERB
fbem-31292	94	3	:	:	PUNCT
fbem-31292	94	4	interest	interest	NOUN
fbem-31292	94	5	:	:	PUNCT
fbem-31292	94	6	68.5	68.5	NUM
fbem-31292	94	7	%	%	NOUN
fbem-31292	94	8	of	of	ADP
fbem-31292	94	9	participants	participant	NOUN
fbem-31292	94	10	are	be	AUX
fbem-31292	94	11	positively	positively	ADV
fbem-31292	94	12	influenced	influence	VERB
fbem-31292	94	13	by	by	ADP
fbem-31292	94	14	interest	interest	NOUN
fbem-31292	94	15	marketing	marketing	NOUN
fbem-31292	94	16	.	.	PUNCT
fbem-31292	95	1	incentives	incentive	NOUN
fbem-31292	95	2	:	:	PUNCT
fbem-31292	95	3	68.5	68.5	NUM
fbem-31292	95	4	%	%	NOUN
fbem-31292	95	5	of	of	ADP
fbem-31292	95	6	participants	participant	NOUN
fbem-31292	95	7	are	be	AUX
fbem-31292	95	8	positively	positively	ADV
fbem-31292	95	9	influenced	influence	VERB
fbem-31292	95	10	by	by	ADP
fbem-31292	95	11	incentive	incentive	NOUN
fbem-31292	95	12	marketing	marketing	NOUN
fbem-31292	95	13	.	.	PUNCT
fbem-31292	96	1	individualization	individualization	NOUN
fbem-31292	96	2	:	:	PUNCT
fbem-31292	96	3	63.0	63.0	NUM
fbem-31292	96	4	%	%	NOUN
fbem-31292	96	5	of	of	ADP
fbem-31292	96	6	participants	participant	NOUN
fbem-31292	96	7	are	be	AUX
fbem-31292	96	8	positively	positively	ADV
fbem-31292	96	9	influenced	influence	VERB
fbem-31292	96	10	by	by	ADP
fbem-31292	96	11	individualization	individualization	NOUN
fbem-31292	96	12	marketing	marketing	NOUN
fbem-31292	96	13	.	.	PUNCT
fbem-31292	97	1	interactive	interactive	ADJ
fbem-31292	97	2	:	:	PUNCT
fbem-31292	97	3	55.6	55.6	NUM
fbem-31292	97	4	%	%	NOUN
fbem-31292	97	5	of	of	ADP
fbem-31292	97	6	participants	participant	NOUN
fbem-31292	97	7	are	be	AUX
fbem-31292	97	8	positively	positively	ADV
fbem-31292	97	9	influenced	influence	VERB
fbem-31292	97	10	by	by	ADP
fbem-31292	97	11	interactive	interactive	ADJ
fbem-31292	97	12	marketing	marketing	NOUN
fbem-31292	97	13	.	.	PUNCT
fbem-31292	98	1	the	the	DET
fbem-31292	98	2	statistics	statistic	NOUN
fbem-31292	98	3	provide	provide	VERB
fbem-31292	98	4	support	support	NOUN
fbem-31292	98	5	to	to	ADP
fbem-31292	98	6	our	our	PRON
fbem-31292	98	7	hypothesis	hypothesis	NOUN
fbem-31292	98	8	of	of	ADP
fbem-31292	98	9	interest	interest	NOUN
fbem-31292	98	10	and	and	CCONJ
fbem-31292	98	11	incentives	incentive	NOUN
fbem-31292	98	12	are	be	AUX
fbem-31292	98	13	positively	positively	ADV
fbem-31292	98	14	driving	drive	VERB
fbem-31292	98	15	buying	buy	VERB
fbem-31292	98	16	motives	motive	NOUN
fbem-31292	98	17	.	.	PUNCT
fbem-31292	99	1	4.2.3	4.2.3	X
fbem-31292	99	2	.	.	PUNCT
fbem-31292	100	1	impact	impact	NOUN
fbem-31292	100	2	on	on	ADP
fbem-31292	100	3	specific	specific	ADJ
fbem-31292	100	4	motives	motive	NOUN
fbem-31292	100	5	the	the	DET
fbem-31292	100	6	survey	survey	NOUN
fbem-31292	100	7	identified	identify	VERB
fbem-31292	100	8	11	11	NUM
fbem-31292	100	9	motives	motive	NOUN
fbem-31292	100	10	,	,	PUNCT
fbem-31292	100	11	each	each	DET
fbem-31292	100	12	compassing	compass	VERB
fbem-31292	100	13	2	2	NUM
fbem-31292	100	14	-	-	SYM
fbem-31292	100	15	5	5	NUM
fbem-31292	100	16	questions	question	NOUN
fbem-31292	100	17	.	.	PUNCT
fbem-31292	101	1	when	when	SCONJ
fbem-31292	101	2	participants	participant	NOUN
fbem-31292	101	3	chose	choose	VERB
fbem-31292	101	4	“	"	PUNCT
fbem-31292	101	5	agree	agree	VERB
fbem-31292	101	6	”	"	PUNCT
fbem-31292	101	7	or	or	CCONJ
fbem-31292	101	8	“	"	PUNCT
fbem-31292	101	9	extremely	extremely	ADV
fbem-31292	101	10	agree	agree	VERB
fbem-31292	101	11	”	"	PUNCT
fbem-31292	101	12	for	for	ADP
fbem-31292	101	13	any	any	PRON
fbem-31292	101	14	of	of	ADP
fbem-31292	101	15	the	the	DET
fbem-31292	101	16	questions	question	NOUN
fbem-31292	101	17	,	,	PUNCT
fbem-31292	101	18	the	the	DET
fbem-31292	101	19	study	study	NOUN
fbem-31292	101	20	treated	treat	VERB
fbem-31292	101	21	they	they	PRON
fbem-31292	101	22	as	as	SCONJ
fbem-31292	101	23	motivated	motivate	VERB
fbem-31292	101	24	by	by	ADP
fbem-31292	101	25	this	this	DET
fbem-31292	101	26	metric	metric	NOUN
fbem-31292	101	27	.	.	PUNCT
fbem-31292	102	1	the	the	DET
fbem-31292	102	2	distribution	distribution	NOUN
fbem-31292	102	3	of	of	ADP
fbem-31292	102	4	the	the	DET
fbem-31292	102	5	11	11	NUM
fbem-31292	102	6	motives	motive	NOUN
fbem-31292	102	7	is	be	AUX
fbem-31292	102	8	as	as	ADP
fbem-31292	102	9	below	below	ADV
fbem-31292	102	10	:	:	PUNCT
fbem-31292	102	11	figure	figure	NOUN
fbem-31292	102	12	2	2	NUM
fbem-31292	102	13	.	.	NOUN
fbem-31292	102	14	proportion	proportion	NOUN
fbem-31292	102	15	of	of	ADP
fbem-31292	102	16	11	11	NUM
fbem-31292	102	17	consumer	consumer	NOUN
fbem-31292	102	18	motive	motive	NOUN
fbem-31292	102	19	groups	group	NOUN
fbem-31292	102	20	the	the	DET
fbem-31292	102	21	top	top	ADJ
fbem-31292	102	22	three	three	NUM
fbem-31292	102	23	motives	motive	NOUN
fbem-31292	102	24	are	be	AUX
fbem-31292	102	25	emotional	emotional	ADJ
fbem-31292	102	26	fulfillment	fulfillment	NOUN
fbem-31292	102	27	,	,	PUNCT
fbem-31292	102	28	selfgifting	selfgifting	NOUN
fbem-31292	102	29	,	,	PUNCT
fbem-31292	102	30	and	and	CCONJ
fbem-31292	102	31	self	self	NOUN
fbem-31292	102	32	-	-	PUNCT
fbem-31292	102	33	expression	expression	NOUN
fbem-31292	102	34	—	—	PUNCT
fbem-31292	102	35	all	all	PRON
fbem-31292	102	36	tied	tie	VERB
fbem-31292	102	37	to	to	ADP
fbem-31292	102	38	personal	personal	ADJ
fbem-31292	102	39	fulfillment	fulfillment	NOUN
fbem-31292	102	40	centering	center	VERB
fbem-31292	102	41	around	around	ADP
fbem-31292	102	42	self	self	NOUN
fbem-31292	102	43	.	.	PUNCT
fbem-31292	103	1	none	none	NOUN
fbem-31292	103	2	of	of	ADP
fbem-31292	103	3	the	the	DET
fbem-31292	103	4	three	three	NUM
fbem-31292	103	5	motives	motive	NOUN
fbem-31292	103	6	align	align	VERB
fbem-31292	103	7	with	with	ADP
fbem-31292	103	8	traditional	traditional	ADJ
fbem-31292	103	9	jewelry	jewelry	NOUN
fbem-31292	103	10	motives	motive	NOUN
fbem-31292	103	11	around	around	ADP
fbem-31292	103	12	socialization	socialization	NOUN
fbem-31292	103	13	norms	norm	NOUN
fbem-31292	103	14	or	or	CCONJ
fbem-31292	103	15	financial	financial	ADJ
fbem-31292	103	16	appreciation	appreciation	NOUN
fbem-31292	103	17	,	,	PUNCT
fbem-31292	103	18	instead	instead	ADV
fbem-31292	103	19	representing	represent	VERB
fbem-31292	103	20	individual	individual	ADJ
fbem-31292	103	21	needs	need	NOUN
fbem-31292	103	22	.	.	PUNCT
fbem-31292	104	1	for	for	ADP
fbem-31292	104	2	participants	participant	NOUN
fbem-31292	104	3	that	that	PRON
fbem-31292	104	4	aligned	align	VERB
fbem-31292	104	5	with	with	ADP
fbem-31292	104	6	these	these	DET
fbem-31292	104	7	three	three	NUM
fbem-31292	104	8	motives	motive	NOUN
fbem-31292	104	9	,	,	PUNCT
fbem-31292	104	10	the	the	DET
fbem-31292	104	11	population	population	NOUN
fbem-31292	104	12	positively	positively	ADV
fbem-31292	104	13	effect	effect	NOUN
fbem-31292	104	14	of	of	ADP
fbem-31292	104	15	4i	4i	NUM
fbem-31292	104	16	principals	principal	NOUN
fbem-31292	104	17	is	be	AUX
fbem-31292	104	18	as	as	ADP
fbem-31292	104	19	below	below	ADV
fbem-31292	104	20	:	:	PUNCT
fbem-31292	104	21	interest	interest	NOUN
fbem-31292	104	22	:	:	PUNCT
fbem-31292	104	23	78.26	78.26	NUM
fbem-31292	104	24	%	%	NOUN
fbem-31292	104	25	positive	positive	ADJ
fbem-31292	104	26	impact	impact	NOUN
fbem-31292	104	27	.	.	PUNCT
fbem-31292	105	1	incentives	incentive	NOUN
fbem-31292	105	2	:	:	PUNCT
fbem-31292	105	3	78.26	78.26	NUM
fbem-31292	105	4	%	%	NOUN
fbem-31292	105	5	positive	positive	ADJ
fbem-31292	105	6	impact	impact	NOUN
fbem-31292	105	7	.	.	PUNCT
fbem-31292	106	1	individualization:71.74	individualization:71.74	ADJ
fbem-31292	106	2	%	%	NOUN
fbem-31292	106	3	positive	positive	ADJ
fbem-31292	106	4	impact	impact	NOUN
fbem-31292	106	5	.	.	PUNCT
fbem-31292	107	1	0.00	0.00	NUM
fbem-31292	107	2	%	%	NOUN
fbem-31292	107	3	22.50	22.50	NUM
fbem-31292	107	4	%	%	NOUN
fbem-31292	107	5	45.00	45.00	NUM
fbem-31292	107	6	%	%	NOUN
fbem-31292	107	7	67.50	67.50	NUM
fbem-31292	107	8	%	%	NOUN
fbem-31292	107	9	90.00	90.00	NUM
fbem-31292	107	10	%	%	NOUN
fbem-31292	107	11	emotional	emotional	ADJ
fbem-31292	107	12	fulfillment	fulfillment	NOUN
fbem-31292	107	13	self	self	NOUN
fbem-31292	107	14	expression	expression	NOUN
fbem-31292	107	15	identification	identification	NOUN
fbem-31292	107	16	uniqueness	uniqueness	NOUN
fbem-31292	107	17	showing	show	VERB
fbem-31292	107	18	off	off	ADP
fbem-31292	107	19	bandwagon	bandwagon	NOUN
fbem-31292	107	20	distribution	distribution	NOUN
fbem-31292	107	21	of	of	ADP
fbem-31292	107	22	motives	motive	NOUN
fbem-31292	107	23	67	67	NUM
fbem-31292	107	24	interaction	interaction	NOUN
fbem-31292	107	25	:	:	PUNCT
fbem-31292	107	26	63.04	63.04	NUM
fbem-31292	107	27	%	%	NOUN
fbem-31292	107	28	positive	positive	ADJ
fbem-31292	107	29	impact	impact	NOUN
fbem-31292	107	30	the	the	DET
fbem-31292	107	31	study	study	NOUN
fbem-31292	107	32	suggests	suggest	VERB
fbem-31292	107	33	for	for	ADP
fbem-31292	107	34	motives	motive	NOUN
fbem-31292	107	35	tied	tie	VERB
fbem-31292	107	36	with	with	ADP
fbem-31292	107	37	self	self	NOUN
fbem-31292	107	38	-	-	PUNCT
fbem-31292	107	39	fulfillment	fulfillment	NOUN
fbem-31292	107	40	,	,	PUNCT
fbem-31292	107	41	interest	interest	NOUN
fbem-31292	107	42	and	and	CCONJ
fbem-31292	107	43	incentives	incentive	VERB
fbem-31292	107	44	marketing	marketing	NOUN
fbem-31292	107	45	strategies	strategy	NOUN
fbem-31292	107	46	showcased	showcase	VERB
fbem-31292	107	47	the	the	DET
fbem-31292	107	48	highest	high	ADJ
fbem-31292	107	49	positive	positive	ADJ
fbem-31292	107	50	impact	impact	NOUN
fbem-31292	107	51	,	,	PUNCT
fbem-31292	107	52	followed	follow	VERB
fbem-31292	107	53	by	by	ADP
fbem-31292	107	54	individualization	individualization	NOUN
fbem-31292	107	55	marketing	marketing	NOUN
fbem-31292	107	56	.	.	PUNCT
fbem-31292	108	1	74	74	NUM
fbem-31292	108	2	%	%	NOUN
fbem-31292	108	3	of	of	ADP
fbem-31292	108	4	respondents	respondent	NOUN
fbem-31292	108	5	expressed	express	VERB
fbem-31292	108	6	motives	motive	NOUN
fbem-31292	108	7	in	in	ADP
fbem-31292	108	8	searching	search	VERB
fbem-31292	108	9	for	for	ADP
fbem-31292	108	10	blessings	blessing	NOUN
fbem-31292	108	11	and	and	CCONJ
fbem-31292	108	12	prayers	prayer	NOUN
fbem-31292	108	13	.	.	PUNCT
fbem-31292	109	1	the	the	DET
fbem-31292	109	2	proportion	proportion	NOUN
fbem-31292	109	3	of	of	ADP
fbem-31292	109	4	people	people	NOUN
fbem-31292	109	5	affected	affect	VERB
fbem-31292	109	6	by	by	ADP
fbem-31292	109	7	4i	4i	NUM
fbem-31292	109	8	principles	principle	NOUN
fbem-31292	109	9	is	be	AUX
fbem-31292	109	10	as	as	ADP
fbem-31292	109	11	below	below	ADV
fbem-31292	109	12	:	:	PUNCT
fbem-31292	109	13	individualization	individualization	NOUN
fbem-31292	109	14	:	:	PUNCT
fbem-31292	109	15	82.5	82.5	NUM
fbem-31292	109	16	%	%	NOUN
fbem-31292	109	17	positive	positive	ADJ
fbem-31292	109	18	impact	impact	NOUN
fbem-31292	109	19	.	.	PUNCT
fbem-31292	110	1	interests	interest	NOUN
fbem-31292	110	2	:	:	PUNCT
fbem-31292	110	3	80	80	NUM
fbem-31292	110	4	%	%	NOUN
fbem-31292	110	5	positive	positive	ADJ
fbem-31292	110	6	impact	impact	NOUN
fbem-31292	110	7	.	.	PUNCT
fbem-31292	111	1	incentives	incentive	NOUN
fbem-31292	111	2	:	:	PUNCT
fbem-31292	111	3	80	80	NUM
fbem-31292	111	4	%	%	NOUN
fbem-31292	111	5	positive	positive	ADJ
fbem-31292	111	6	impact	impact	NOUN
fbem-31292	111	7	.	.	PUNCT
fbem-31292	112	1	interaction	interaction	NOUN
fbem-31292	112	2	:	:	PUNCT
fbem-31292	112	3	60	60	NUM
fbem-31292	112	4	%	%	NOUN
fbem-31292	112	5	positive	positive	ADJ
fbem-31292	112	6	impact	impact	NOUN
fbem-31292	112	7	.	.	PUNCT
fbem-31292	113	1	statistics	statistic	NOUN
fbem-31292	113	2	shows	show	VERB
fbem-31292	113	3	a	a	DET
fbem-31292	113	4	higher	high	ADJ
fbem-31292	113	5	positive	positive	ADJ
fbem-31292	113	6	impact	impact	NOUN
fbem-31292	113	7	on	on	ADP
fbem-31292	113	8	individualization	individualization	NOUN
fbem-31292	113	9	,	,	PUNCT
fbem-31292	113	10	intertest	intertest	NOUN
fbem-31292	113	11	and	and	CCONJ
fbem-31292	113	12	incentives	incentive	VERB
fbem-31292	113	13	specifically	specifically	ADV
fbem-31292	113	14	for	for	ADP
fbem-31292	113	15	prayers	prayer	NOUN
fbem-31292	113	16	and	and	CCONJ
fbem-31292	113	17	blessings	blessing	NOUN
fbem-31292	113	18	based	base	VERB
fbem-31292	113	19	motives	motive	NOUN
fbem-31292	113	20	.	.	PUNCT
fbem-31292	114	1	interaction	interaction	NOUN
fbem-31292	114	2	’s	’s	PART
fbem-31292	114	3	impact	impact	NOUN
fbem-31292	114	4	is	be	AUX
fbem-31292	114	5	significantly	significantly	ADV
fbem-31292	114	6	smaller	small	ADJ
fbem-31292	114	7	compared	compare	VERB
fbem-31292	114	8	to	to	ADP
fbem-31292	114	9	the	the	DET
fbem-31292	114	10	other	other	ADJ
fbem-31292	114	11	three	three	NUM
fbem-31292	114	12	factors	factor	NOUN
fbem-31292	114	13	.	.	PUNCT
fbem-31292	115	1	5	5	X
fbem-31292	115	2	.	.	X
fbem-31292	115	3	marketing	marketing	NOUN
fbem-31292	115	4	insight	insight	NOUN
fbem-31292	115	5	5.1	5.1	NUM
fbem-31292	115	6	.	.	PUNCT
fbem-31292	116	1	interest	interest	NOUN
fbem-31292	116	2	and	and	CCONJ
fbem-31292	116	3	incentives	incentive	NOUN
fbem-31292	116	4	as	as	SCONJ
fbem-31292	116	5	core	core	ADJ
fbem-31292	116	6	drivers	driver	NOUN
fbem-31292	116	7	with	with	ADP
fbem-31292	116	8	interest	interest	NOUN
fbem-31292	116	9	and	and	CCONJ
fbem-31292	116	10	incentive	incentive	NOUN
fbem-31292	116	11	being	be	AUX
fbem-31292	116	12	the	the	DET
fbem-31292	116	13	two	two	NUM
fbem-31292	116	14	most	most	ADV
fbem-31292	116	15	impactful	impactful	ADJ
fbem-31292	116	16	marketing	marketing	NOUN
fbem-31292	116	17	strategies	strategy	NOUN
fbem-31292	116	18	,	,	PUNCT
fbem-31292	116	19	brands	brand	NOUN
fbem-31292	116	20	can	can	AUX
fbem-31292	116	21	utilize	utilize	VERB
fbem-31292	116	22	them	they	PRON
fbem-31292	116	23	as	as	ADP
fbem-31292	116	24	their	their	PRON
fbem-31292	116	25	foundational	foundational	ADJ
fbem-31292	116	26	strategies	strategy	NOUN
fbem-31292	116	27	.	.	PUNCT
fbem-31292	117	1	approaches	approach	NOUN
fbem-31292	117	2	of	of	ADP
fbem-31292	117	3	interest	interest	NOUN
fbem-31292	117	4	marketing	marketing	NOUN
fbem-31292	117	5	can	can	AUX
fbem-31292	117	6	strengthen	strengthen	VERB
fbem-31292	117	7	the	the	DET
fbem-31292	117	8	entertaining	entertaining	ADJ
fbem-31292	117	9	content	content	NOUN
fbem-31292	117	10	and	and	CCONJ
fbem-31292	117	11	campaigns	campaign	NOUN
fbem-31292	117	12	both	both	CCONJ
fbem-31292	117	13	online	online	ADJ
fbem-31292	117	14	and	and	CCONJ
fbem-31292	117	15	offline	offline	ADJ
fbem-31292	117	16	,	,	PUNCT
fbem-31292	117	17	initiating	initiate	VERB
fbem-31292	117	18	the	the	DET
fbem-31292	117	19	emotional	emotional	ADJ
fbem-31292	117	20	bond	bond	NOUN
fbem-31292	117	21	between	between	ADP
fbem-31292	117	22	purchasers	purchaser	NOUN
fbem-31292	117	23	and	and	CCONJ
fbem-31292	117	24	brand	brand	NOUN
fbem-31292	117	25	products	product	NOUN
fbem-31292	117	26	.	.	PUNCT
fbem-31292	118	1	taking	take	VERB
fbem-31292	118	2	insight	insight	NOUN
fbem-31292	118	3	from	from	ADP
fbem-31292	118	4	apm	apm	PROPN
fbem-31292	118	5	monaco	monaco	PROPN
fbem-31292	118	6	’s	’s	PART
fbem-31292	118	7	“	"	PUNCT
fbem-31292	118	8	jewelry	jewelry	NOUN
fbem-31292	118	9	styling	styling	NOUN
fbem-31292	118	10	challenge	challenge	NOUN
fbem-31292	118	11	”	"	PUNCT
fbem-31292	118	12	social	social	ADJ
fbem-31292	118	13	media	medium	NOUN
fbem-31292	118	14	campaign	campaign	NOUN
fbem-31292	118	15	,	,	PUNCT
fbem-31292	118	16	users	user	NOUN
fbem-31292	118	17	are	be	AUX
fbem-31292	118	18	incentivized	incentivize	VERB
fbem-31292	118	19	to	to	PART
fbem-31292	118	20	share	share	VERB
fbem-31292	118	21	their	their	PRON
fbem-31292	118	22	stylization	stylization	NOUN
fbem-31292	118	23	of	of	ADP
fbem-31292	118	24	brand	brand	NOUN
fbem-31292	118	25	jewelry	jewelry	NOUN
fbem-31292	118	26	,	,	PUNCT
fbem-31292	118	27	increasing	increase	VERB
fbem-31292	118	28	brand	brand	NOUN
fbem-31292	118	29	exposure	exposure	NOUN
fbem-31292	118	30	.	.	PUNCT
fbem-31292	119	1	incentives	incentive	NOUN
fbem-31292	119	2	can	can	AUX
fbem-31292	119	3	take	take	VERB
fbem-31292	119	4	advantage	advantage	NOUN
fbem-31292	119	5	of	of	ADP
fbem-31292	119	6	prices	price	NOUN
fbem-31292	119	7	lower	low	ADJ
fbem-31292	119	8	than	than	ADP
fbem-31292	119	9	expectation	expectation	NOUN
fbem-31292	119	10	and	and	CCONJ
fbem-31292	119	11	emotional	emotional	ADJ
fbem-31292	119	12	values	value	NOUN
fbem-31292	119	13	from	from	ADP
fbem-31292	119	14	products	product	NOUN
fbem-31292	119	15	,	,	PUNCT
fbem-31292	119	16	influencing	influence	VERB
fbem-31292	119	17	final	final	ADJ
fbem-31292	119	18	decisions	decision	NOUN
fbem-31292	119	19	.	.	PUNCT
fbem-31292	120	1	chow	chow	PROPN
fbem-31292	120	2	tai	tai	PROPN
fbem-31292	120	3	fook	fook	PROPN
fbem-31292	120	4	’s	’s	PART
fbem-31292	120	5	“	"	PUNCT
fbem-31292	120	6	trade	trade	NOUN
fbem-31292	120	7	-	-	PUNCT
fbem-31292	120	8	in	in	ADP
fbem-31292	120	9	old	old	ADJ
fbem-31292	120	10	jewelry	jewelry	NOUN
fbem-31292	120	11	”	"	PUNCT
fbem-31292	120	12	campaign	campaign	NOUN
fbem-31292	120	13	,	,	PUNCT
fbem-31292	120	14	allows	allow	VERB
fbem-31292	120	15	customers	customer	NOUN
fbem-31292	120	16	to	to	PART
fbem-31292	120	17	exchange	exchange	VERB
fbem-31292	120	18	old	old	ADJ
fbem-31292	120	19	jewelry	jewelry	NOUN
fbem-31292	120	20	for	for	ADP
fbem-31292	120	21	new	new	ADJ
fbem-31292	120	22	ones	one	NOUN
fbem-31292	120	23	,	,	PUNCT
fbem-31292	120	24	downgrading	downgrade	VERB
fbem-31292	120	25	economical	economical	ADJ
fbem-31292	120	26	barriers	barrier	NOUN
fbem-31292	120	27	of	of	ADP
fbem-31292	120	28	purchases	purchase	NOUN
fbem-31292	120	29	and	and	CCONJ
fbem-31292	120	30	creating	create	VERB
fbem-31292	120	31	emotional	emotional	ADJ
fbem-31292	120	32	value	value	NOUN
fbem-31292	120	33	at	at	ADP
fbem-31292	120	34	the	the	DET
fbem-31292	120	35	same	same	ADJ
fbem-31292	120	36	time	time	NOUN
fbem-31292	120	37	,	,	PUNCT
fbem-31292	120	38	increasing	increase	VERB
fbem-31292	120	39	the	the	DET
fbem-31292	120	40	purchase	purchase	NOUN
fbem-31292	120	41	rate	rate	NOUN
fbem-31292	120	42	of	of	ADP
fbem-31292	120	43	new	new	ADJ
fbem-31292	120	44	products	product	NOUN
fbem-31292	120	45	.	.	PUNCT
fbem-31292	121	1	5.2	5.2	NUM
fbem-31292	121	2	.	.	PUNCT
fbem-31292	121	3	individualization	individualization	NOUN
fbem-31292	121	4	for	for	ADP
fbem-31292	121	5	standout	standout	NOUN
fbem-31292	121	6	appeal	appeal	NOUN
fbem-31292	121	7	personalized	personalize	VERB
fbem-31292	121	8	marketing	marketing	NOUN
fbem-31292	121	9	builds	build	VERB
fbem-31292	121	10	emotional	emotional	ADJ
fbem-31292	121	11	bonds	bond	NOUN
fbem-31292	121	12	,	,	PUNCT
fbem-31292	121	13	increasing	increase	VERB
fbem-31292	121	14	the	the	DET
fbem-31292	121	15	impact	impact	NOUN
fbem-31292	121	16	purchase	purchase	NOUN
fbem-31292	121	17	motives	motive	NOUN
fbem-31292	121	18	have	have	VERB
fbem-31292	121	19	on	on	ADP
fbem-31292	121	20	customers	customer	NOUN
fbem-31292	121	21	.	.	PUNCT
fbem-31292	122	1	pandora	pandora	PROPN
fbem-31292	122	2	’s	’s	PART
fbem-31292	122	3	bracelet	bracelet	NOUN
fbem-31292	122	4	service	service	NOUN
fbem-31292	122	5	allows	allow	VERB
fbem-31292	122	6	customers	customer	NOUN
fbem-31292	122	7	customizable	customizable	VERB
fbem-31292	122	8	charms	charm	NOUN
fbem-31292	122	9	based	base	VERB
fbem-31292	122	10	on	on	ADP
fbem-31292	122	11	their	their	PRON
fbem-31292	122	12	stories	story	NOUN
fbem-31292	122	13	,	,	PUNCT
fbem-31292	122	14	interests	interest	NOUN
fbem-31292	122	15	and	and	CCONJ
fbem-31292	122	16	key	key	ADJ
fbem-31292	122	17	moments	moment	NOUN
fbem-31292	122	18	of	of	ADP
fbem-31292	122	19	life	life	NOUN
fbem-31292	122	20	.	.	PUNCT
fbem-31292	123	1	such	such	ADJ
fbem-31292	123	2	individualized	individualized	ADJ
fbem-31292	123	3	experience	experience	NOUN
fbem-31292	123	4	strengthened	strengthen	VERB
fbem-31292	123	5	the	the	DET
fbem-31292	123	6	emotional	emotional	ADJ
fbem-31292	123	7	connection	connection	NOUN
fbem-31292	123	8	customers	customer	NOUN
fbem-31292	123	9	had	have	VERB
fbem-31292	123	10	with	with	ADP
fbem-31292	123	11	the	the	DET
fbem-31292	123	12	product	product	NOUN
fbem-31292	123	13	,	,	PUNCT
fbem-31292	123	14	fostering	foster	VERB
fbem-31292	123	15	a	a	DET
fbem-31292	123	16	loyal	loyal	ADJ
fbem-31292	123	17	relationship	relationship	NOUN
fbem-31292	123	18	between	between	ADP
fbem-31292	123	19	customer	customer	NOUN
fbem-31292	123	20	and	and	CCONJ
fbem-31292	123	21	brand	brand	NOUN
fbem-31292	123	22	.	.	PUNCT
fbem-31292	124	1	5.3	5.3	NUM
fbem-31292	124	2	.	.	PUNCT
fbem-31292	124	3	tailored	tailor	VERB
fbem-31292	124	4	strategies	strategy	NOUN
fbem-31292	124	5	for	for	ADP
fbem-31292	124	6	different	different	ADJ
fbem-31292	124	7	motives	motive	NOUN
fbem-31292	124	8	jewel	jewel	NOUN
fbem-31292	124	9	brands	brand	NOUN
fbem-31292	124	10	should	should	AUX
fbem-31292	124	11	connect	connect	VERB
fbem-31292	124	12	4i	4i	ADJ
fbem-31292	124	13	strategies	strategy	NOUN
fbem-31292	124	14	to	to	ADP
fbem-31292	124	15	specific	specific	ADJ
fbem-31292	124	16	motives	motive	NOUN
fbem-31292	124	17	.	.	PUNCT
fbem-31292	125	1	for	for	ADP
fbem-31292	125	2	emotional	emotional	ADJ
fbem-31292	125	3	fulfillment	fulfillment	NOUN
fbem-31292	125	4	,	,	PUNCT
fbem-31292	125	5	focus	focus	VERB
fbem-31292	125	6	on	on	ADP
fbem-31292	125	7	interest	interest	NOUN
fbem-31292	125	8	and	and	CCONJ
fbem-31292	125	9	incentives	incentive	NOUN
fbem-31292	125	10	;	;	PUNCT
fbem-31292	125	11	for	for	ADP
fbem-31292	125	12	jewels	jewel	NOUN
fbem-31292	125	13	of	of	ADP
fbem-31292	125	14	prayer	prayer	NOUN
fbem-31292	125	15	blessings	blessing	NOUN
fbem-31292	125	16	,	,	PUNCT
fbem-31292	125	17	emphasize	emphasize	VERB
fbem-31292	125	18	individualization	individualization	NOUN
fbem-31292	125	19	of	of	ADP
fbem-31292	125	20	service	service	NOUN
fbem-31292	125	21	.	.	PUNCT
fbem-31292	126	1	this	this	DET
fbem-31292	126	2	targeted	target	VERB
fbem-31292	126	3	approach	approach	NOUN
fbem-31292	126	4	ensures	ensure	VERB
fbem-31292	126	5	marketing	marketing	NOUN
fbem-31292	126	6	that	that	PRON
fbem-31292	126	7	hits	hit	VERB
fbem-31292	126	8	the	the	DET
fbem-31292	126	9	right	right	ADJ
fbem-31292	126	10	audience	audience	NOUN
fbem-31292	126	11	.	.	PUNCT
fbem-31292	127	1	6	6	X
fbem-31292	127	2	.	.	X
fbem-31292	127	3	conclusion	conclusion	NOUN
fbem-31292	127	4	the	the	DET
fbem-31292	127	5	success	success	NOUN
fbem-31292	127	6	of	of	ADP
fbem-31292	127	7	chow	chow	PROPN
fbem-31292	127	8	tai	tai	PROPN
fbem-31292	127	9	fook	fook	PROPN
fbem-31292	127	10	and	and	CCONJ
fbem-31292	127	11	pandora	pandora	PROPN
fbem-31292	127	12	provides	provide	VERB
fbem-31292	127	13	valuable	valuable	ADJ
fbem-31292	127	14	insight	insight	NOUN
fbem-31292	127	15	on	on	ADP
fbem-31292	127	16	brand	brand	NOUN
fbem-31292	127	17	marketing	marketing	NOUN
fbem-31292	127	18	strategies	strategy	NOUN
fbem-31292	127	19	for	for	ADP
fbem-31292	127	20	jewel	jewel	NOUN
fbem-31292	127	21	brands	brand	NOUN
fbem-31292	127	22	.	.	PUNCT
fbem-31292	128	1	this	this	DET
fbem-31292	128	2	study	study	NOUN
fbem-31292	128	3	examines	examine	VERB
fbem-31292	128	4	the	the	DET
fbem-31292	128	5	4i	4i	NUM
fbem-31292	128	6	principal	principal	NOUN
fbem-31292	128	7	’s	’s	PART
fbem-31292	128	8	impact	impact	NOUN
fbem-31292	128	9	on	on	ADP
fbem-31292	128	10	buying	buy	VERB
fbem-31292	128	11	motives	motive	NOUN
fbem-31292	128	12	using	use	VERB
fbem-31292	128	13	surveys	survey	NOUN
fbem-31292	128	14	and	and	CCONJ
fbem-31292	128	15	case	case	NOUN
fbem-31292	128	16	studies	study	NOUN
fbem-31292	128	17	,	,	PUNCT
fbem-31292	128	18	with	with	ADP
fbem-31292	128	19	supporting	support	VERB
fbem-31292	128	20	evidence	evidence	NOUN
fbem-31292	128	21	on	on	ADP
fbem-31292	128	22	interest	interest	NOUN
fbem-31292	128	23	and	and	CCONJ
fbem-31292	128	24	incentives	incentive	NOUN
fbem-31292	128	25	are	be	AUX
fbem-31292	128	26	foundational	foundational	ADJ
fbem-31292	128	27	,	,	PUNCT
fbem-31292	128	28	individualization	individualization	NOUN
fbem-31292	128	29	sets	set	VERB
fbem-31292	128	30	brands	brand	NOUN
fbem-31292	128	31	apart	apart	ADV
fbem-31292	128	32	,	,	PUNCT
fbem-31292	128	33	and	and	CCONJ
fbem-31292	128	34	tailored	tailor	VERB
fbem-31292	128	35	strategies	strategy	NOUN
fbem-31292	128	36	maximize	maximize	VERB
fbem-31292	128	37	impact	impact	NOUN
fbem-31292	128	38	.	.	PUNCT
fbem-31292	129	1	these	these	DET
fbem-31292	129	2	insights	insight	NOUN
fbem-31292	129	3	can	can	AUX
fbem-31292	129	4	guide	guide	VERB
fbem-31292	129	5	other	other	ADJ
fbem-31292	129	6	jewelry	jewelry	NOUN
fbem-31292	129	7	brands	brand	NOUN
fbem-31292	129	8	.	.	PUNCT
fbem-31292	130	1	future	future	ADJ
fbem-31292	130	2	research	research	NOUN
fbem-31292	130	3	could	could	AUX
fbem-31292	130	4	refine	refine	VERB
fbem-31292	130	5	these	these	DET
fbem-31292	130	6	strategies	strategy	NOUN
fbem-31292	130	7	to	to	PART
fbem-31292	130	8	keep	keep	VERB
fbem-31292	130	9	up	up	ADP
fbem-31292	130	10	with	with	ADP
fbem-31292	130	11	changing	change	VERB
fbem-31292	130	12	consumer	consumer	NOUN
fbem-31292	130	13	trends	trend	NOUN
fbem-31292	130	14	.	.	PUNCT
fbem-31292	131	1	references	reference	NOUN
fbem-31292	131	2	[	[	X
fbem-31292	131	3	1	1	NUM
fbem-31292	131	4	]	]	X
fbem-31292	131	5	schultz	schultz	PROPN
fbem-31292	131	6	,	,	PUNCT
fbem-31292	131	7	d.	d.	PROPN
fbem-31292	131	8	,	,	PUNCT
fbem-31292	131	9	patti	patti	PROPN
fbem-31292	131	10	,	,	PUNCT
fbem-31292	131	11	h.	h.	PROPN
fbem-31292	131	12	c.	c.	PROPN
fbem-31292	131	13	,	,	PUNCT
fbem-31292	131	14	kitchen	kitchen	NOUN
fbem-31292	131	15	,	,	PUNCT
fbem-31292	131	16	j.	j.	PROPN
fbem-31292	131	17	p.	p.	PROPN
fbem-31292	131	18	the	the	DET
fbem-31292	131	19	evolution	evolution	NOUN
fbem-31292	131	20	of	of	ADP
fbem-31292	131	21	integrated	integrate	VERB
fbem-31292	131	22	marketing	marketing	NOUN
fbem-31292	131	23	communications	communication	NOUN
fbem-31292	131	24	.	.	PUNCT
fbem-31292	132	1	london	london	PROPN
fbem-31292	132	2	:	:	PUNCT
fbem-31292	132	3	taylor	taylor	PROPN
fbem-31292	132	4	and	and	CCONJ
fbem-31292	132	5	francis	francis	PROPN
fbem-31292	132	6	,	,	PUNCT
fbem-31292	132	7	2013	2013	NUM
fbem-31292	132	8	:	:	PUNCT
fbem-31292	132	9	63	63	NUM
fbem-31292	132	10	-	-	SYM
fbem-31292	132	11	67	67	NUM
fbem-31292	132	12	.	.	PUNCT
fbem-31292	133	1	[	[	X
fbem-31292	133	2	2	2	NUM
fbem-31292	133	3	]	]	PUNCT
fbem-31292	133	4	li	li	PROPN
fbem-31292	133	5	yanan	yanan	PROPN
fbem-31292	133	6	.	.	PUNCT
fbem-31292	134	1	empirical	empirical	ADJ
fbem-31292	134	2	study	study	NOUN
fbem-31292	134	3	on	on	ADP
fbem-31292	134	4	chinese	chinese	ADJ
fbem-31292	134	5	consumers	consumer	NOUN
fbem-31292	134	6	’	’	PART
fbem-31292	134	7	jewelry	jewelry	NOUN
fbem-31292	134	8	buying	buying	NOUN
fbem-31292	134	9	motives	motive	NOUN
fbem-31292	134	10	.	.	PUNCT
fbem-31292	135	1	china	china	PROPN
fbem-31292	135	2	university	university	PROPN
fbem-31292	135	3	of	of	ADP
fbem-31292	135	4	geosciences	geoscience	NOUN
fbem-31292	135	5	,	,	PUNCT
fbem-31292	135	6	2011	2011	NUM
fbem-31292	135	7	.	.	PUNCT
fbem-31292	136	1	[	[	X
fbem-31292	136	2	3	3	NUM
fbem-31292	136	3	]	]	X
fbem-31292	136	4	guo	guo	PROPN
fbem-31292	136	5	jing	jing	PROPN
fbem-31292	136	6	.	.	PUNCT
fbem-31292	137	1	breaking	break	VERB
fbem-31292	137	2	boundaries	boundary	NOUN
fbem-31292	137	3	and	and	CCONJ
fbem-31292	137	4	integration	integration	NOUN
fbem-31292	137	5	:	:	PUNCT
fbem-31292	137	6	mcdonald	mcdonald	PROPN
fbem-31292	137	7	’s	’s	PART
fbem-31292	137	8	new	new	ADJ
fbem-31292	137	9	media	medium	NOUN
fbem-31292	137	10	marketing	marketing	NOUN
fbem-31292	137	11	for	for	ADP
fbem-31292	137	12	gen	gen	PROPN
fbem-31292	137	13	z	z	PROPN
fbem-31292	137	14	from	from	ADP
fbem-31292	137	15	a	a	DET
fbem-31292	137	16	4i	4i	NUM
fbem-31292	137	17	perspective	perspective	NOUN
fbem-31292	137	18	.	.	PUNCT
fbem-31292	138	1	new	new	ADJ
fbem-31292	138	2	media	medium	NOUN
fbem-31292	138	3	research	research	NOUN
fbem-31292	138	4	,	,	PUNCT
fbem-31292	138	5	2023	2023	NUM
fbem-31292	138	6	,	,	PUNCT
fbem-31292	138	7	9(16	9(16	NUM
fbem-31292	138	8	):	):	PUNCT
fbem-31292	138	9	31	31	NUM
fbem-31292	138	10	-	-	SYM
fbem-31292	138	11	34	34	NUM
fbem-31292	138	12	.	.	PUNCT
fbem-31292	139	1	[	[	X
fbem-31292	139	2	4	4	X
fbem-31292	139	3	]	]	X
fbem-31292	139	4	chen	chen	PROPN
fbem-31292	139	5	xuejie	xuejie	PROPN
fbem-31292	139	6	.	.	PUNCT
fbem-31292	140	1	impact	impact	NOUN
fbem-31292	140	2	of	of	ADP
fbem-31292	140	3	marketing	marketing	NOUN
fbem-31292	140	4	stimuli	stimulus	NOUN
fbem-31292	140	5	on	on	ADP
fbem-31292	140	6	light	light	ADJ
fbem-31292	140	7	luxury	luxury	NOUN
fbem-31292	140	8	apparel	apparel	NOUN
fbem-31292	140	9	consumer	consumer	NOUN
fbem-31292	140	10	behavior	behavior	NOUN
fbem-31292	140	11	.	.	PUNCT
fbem-31292	141	1	beijing	beijing	PROPN
fbem-31292	141	2	institute	institute	PROPN
fbem-31292	141	3	of	of	ADP
fbem-31292	141	4	fashion	fashion	NOUN
fbem-31292	141	5	technology	technology	NOUN
fbem-31292	141	6	,	,	PUNCT
fbem-31292	141	7	2020	2020	NUM
fbem-31292	141	8	.	.	PUNCT
fbem-31292	142	1	[	[	X
fbem-31292	142	2	5	5	NUM
fbem-31292	142	3	]	]	X
fbem-31292	142	4	dong	dong	PROPN
fbem-31292	142	5	yan	yan	PROPN
fbem-31292	142	6	,	,	PUNCT
fbem-31292	142	7	shi	shi	PROPN
fbem-31292	142	8	guang	guang	PROPN
fbem-31292	142	9	,	,	PUNCT
fbem-31292	142	10	shi	shi	PROPN
fbem-31292	142	11	yutian	yutian	PROPN
fbem-31292	142	12	.	.	PUNCT
fbem-31292	143	1	impact	impact	NOUN
fbem-31292	143	2	of	of	ADP
fbem-31292	143	3	online	online	ADJ
fbem-31292	143	4	marketing	marketing	NOUN
fbem-31292	143	5	on	on	ADP
fbem-31292	143	6	e	e	NOUN
fbem-31292	143	7	-	-	NOUN
fbem-31292	143	8	consumer	consumer	ADJ
fbem-31292	143	9	behavior	behavior	NOUN
fbem-31292	143	10	.	.	PUNCT
fbem-31292	144	1	exploration	exploration	NOUN
fbem-31292	144	2	of	of	ADP
fbem-31292	144	3	economic	economic	ADJ
fbem-31292	144	4	issues	issue	NOUN
fbem-31292	144	5	,	,	PUNCT
fbem-31292	144	6	2020	2020	NUM
fbem-31292	144	7	,	,	PUNCT
fbem-31292	144	8	(	(	PUNCT
fbem-31292	144	9	10	10	NUM
fbem-31292	144	10	):	):	PUNCT
fbem-31292	144	11	45	45	NUM
fbem-31292	144	12	-	-	SYM
fbem-31292	144	13	55	55	NUM
fbem-31292	144	14	.	.	PUNCT