id	sid	tid	token	lemma	pos
fbem-31489	1	1	frontiers	frontier	NOUN
fbem-31489	1	2	in	in	ADP
fbem-31489	1	3	business	business	NOUN
fbem-31489	1	4	,	,	PUNCT
fbem-31489	1	5	economics	economic	NOUN
fbem-31489	1	6	and	and	CCONJ
fbem-31489	1	7	management	management	NOUN
fbem-31489	1	8	issn	issn	PROPN
fbem-31489	1	9	:	:	PUNCT
fbem-31489	1	10	2766	2766	NUM
fbem-31489	1	11	-	-	PUNCT
fbem-31489	1	12	824x	824x	NUM
fbem-31489	1	13	|	|	ADJ
fbem-31489	1	14	vol	vol	NOUN
fbem-31489	1	15	.	.	PROPN
fbem-31489	1	16	20	20	NUM
fbem-31489	1	17	,	,	PUNCT
fbem-31489	1	18	no	no	INTJ
fbem-31489	1	19	.	.	NOUN
fbem-31489	1	20	2	2	NUM
fbem-31489	1	21	,	,	PUNCT
fbem-31489	1	22	2025	2025	NUM
fbem-31489	1	23	39	39	NUM
fbem-31489	1	24	assessing	assess	VERB
fbem-31489	1	25	the	the	DET
fbem-31489	1	26	impact	impact	NOUN
fbem-31489	1	27	of	of	ADP
fbem-31489	1	28	digital	digital	ADJ
fbem-31489	1	29	marketing	marketing	NOUN
fbem-31489	1	30	strategies	strategy	NOUN
fbem-31489	1	31	on	on	ADP
fbem-31489	1	32	real	real	ADJ
fbem-31489	1	33	estate	estate	NOUN
fbem-31489	1	34	agencies	agency	NOUN
fbem-31489	1	35	in	in	ADP
fbem-31489	1	36	shandong	shandong	PROPN
fbem-31489	1	37	china	china	PROPN
fbem-31489	1	38	hongxia	hongxia	PROPN
fbem-31489	1	39	guo	guo	PROPN
fbem-31489	1	40	,	,	PUNCT
fbem-31489	1	41	carlos	carlos	PROPN
fbem-31489	1	42	o.	o.	PROPN
fbem-31489	1	43	vicuña	vicuña	PROPN
fbem-31489	1	44	university	university	PROPN
fbem-31489	1	45	of	of	ADP
fbem-31489	1	46	the	the	DET
fbem-31489	1	47	cordilleras	cordilleras	PROPN
fbem-31489	1	48	,	,	PUNCT
fbem-31489	1	49	baguio	baguio	PROPN
fbem-31489	1	50	city	city	PROPN
fbem-31489	1	51	,	,	PUNCT
fbem-31489	1	52	philippines	philippine	NOUN
fbem-31489	1	53	abstract	abstract	ADJ
fbem-31489	1	54	:	:	PUNCT
fbem-31489	1	55	this	this	DET
fbem-31489	1	56	study	study	NOUN
fbem-31489	1	57	explores	explore	VERB
fbem-31489	1	58	the	the	DET
fbem-31489	1	59	digital	digital	ADJ
fbem-31489	1	60	marketing	marketing	NOUN
fbem-31489	1	61	strategies	strategy	NOUN
fbem-31489	1	62	commonly	commonly	ADV
fbem-31489	1	63	employed	employ	VERB
fbem-31489	1	64	by	by	ADP
fbem-31489	1	65	real	real	ADJ
fbem-31489	1	66	estate	estate	NOUN
fbem-31489	1	67	agencies	agency	NOUN
fbem-31489	1	68	in	in	ADP
fbem-31489	1	69	shandong	shandong	PROPN
fbem-31489	1	70	,	,	PUNCT
fbem-31489	1	71	china	china	PROPN
fbem-31489	1	72	,	,	PUNCT
fbem-31489	1	73	in	in	ADP
fbem-31489	1	74	response	response	NOUN
fbem-31489	1	75	to	to	ADP
fbem-31489	1	76	the	the	DET
fbem-31489	1	77	increasing	increase	VERB
fbem-31489	1	78	role	role	NOUN
fbem-31489	1	79	of	of	ADP
fbem-31489	1	80	digital	digital	ADJ
fbem-31489	1	81	platforms	platform	NOUN
fbem-31489	1	82	in	in	ADP
fbem-31489	1	83	shaping	shape	VERB
fbem-31489	1	84	market	market	NOUN
fbem-31489	1	85	competitiveness	competitiveness	NOUN
fbem-31489	1	86	.	.	PUNCT
fbem-31489	2	1	using	use	VERB
fbem-31489	2	2	a	a	DET
fbem-31489	2	3	qualitative	qualitative	ADJ
fbem-31489	2	4	research	research	NOUN
fbem-31489	2	5	design	design	NOUN
fbem-31489	2	6	,	,	PUNCT
fbem-31489	2	7	data	datum	NOUN
fbem-31489	2	8	were	be	AUX
fbem-31489	2	9	gathered	gather	VERB
fbem-31489	2	10	through	through	ADP
fbem-31489	2	11	interviews	interview	NOUN
fbem-31489	2	12	with	with	ADP
fbem-31489	2	13	ten	ten	NUM
fbem-31489	2	14	managers	manager	NOUN
fbem-31489	2	15	from	from	ADP
fbem-31489	2	16	various	various	ADJ
fbem-31489	2	17	real	real	ADJ
fbem-31489	2	18	estate	estate	NOUN
fbem-31489	2	19	agencies	agency	NOUN
fbem-31489	2	20	in	in	ADP
fbem-31489	2	21	the	the	DET
fbem-31489	2	22	region	region	NOUN
fbem-31489	2	23	.	.	PUNCT
fbem-31489	3	1	thematic	thematic	ADJ
fbem-31489	3	2	analysis	analysis	NOUN
fbem-31489	3	3	of	of	ADP
fbem-31489	3	4	the	the	DET
fbem-31489	3	5	interview	interview	NOUN
fbem-31489	3	6	responses	response	NOUN
fbem-31489	3	7	revealed	reveal	VERB
fbem-31489	3	8	three	three	NUM
fbem-31489	3	9	dominant	dominant	ADJ
fbem-31489	3	10	strategies	strategy	NOUN
fbem-31489	3	11	:	:	PUNCT
fbem-31489	3	12	the	the	DET
fbem-31489	3	13	use	use	NOUN
fbem-31489	3	14	of	of	ADP
fbem-31489	3	15	social	social	ADJ
fbem-31489	3	16	media	medium	NOUN
fbem-31489	3	17	platforms	platform	NOUN
fbem-31489	3	18	and	and	CCONJ
fbem-31489	3	19	live	live	VERB
fbem-31489	3	20	streaming	streaming	NOUN
fbem-31489	3	21	for	for	ADP
fbem-31489	3	22	customer	customer	NOUN
fbem-31489	3	23	engagement	engagement	NOUN
fbem-31489	3	24	,	,	PUNCT
fbem-31489	3	25	investment	investment	NOUN
fbem-31489	3	26	in	in	ADP
fbem-31489	3	27	paid	pay	VERB
fbem-31489	3	28	digital	digital	ADJ
fbem-31489	3	29	advertising	advertising	NOUN
fbem-31489	3	30	and	and	CCONJ
fbem-31489	3	31	real	real	ADJ
fbem-31489	3	32	estate	estate	NOUN
fbem-31489	3	33	listing	list	VERB
fbem-31489	3	34	platforms	platform	NOUN
fbem-31489	3	35	for	for	ADP
fbem-31489	3	36	lead	lead	NOUN
fbem-31489	3	37	generation	generation	NOUN
fbem-31489	3	38	,	,	PUNCT
fbem-31489	3	39	and	and	CCONJ
fbem-31489	3	40	the	the	DET
fbem-31489	3	41	application	application	NOUN
fbem-31489	3	42	of	of	ADP
fbem-31489	3	43	content	content	NOUN
fbem-31489	3	44	-	-	PUNCT
fbem-31489	3	45	driven	drive	VERB
fbem-31489	3	46	marketing	marketing	NOUN
fbem-31489	3	47	combined	combine	VERB
fbem-31489	3	48	with	with	ADP
fbem-31489	3	49	customer	customer	NOUN
fbem-31489	3	50	relationship	relationship	NOUN
fbem-31489	3	51	management	management	NOUN
fbem-31489	3	52	practices	practice	NOUN
fbem-31489	3	53	.	.	PUNCT
fbem-31489	4	1	these	these	DET
fbem-31489	4	2	strategies	strategy	NOUN
fbem-31489	4	3	reflect	reflect	VERB
fbem-31489	4	4	a	a	DET
fbem-31489	4	5	multi	multi	ADJ
fbem-31489	4	6	-	-	ADJ
fbem-31489	4	7	channel	channel	ADJ
fbem-31489	4	8	approach	approach	NOUN
fbem-31489	4	9	aimed	aim	VERB
fbem-31489	4	10	at	at	ADP
fbem-31489	4	11	maximizing	maximize	VERB
fbem-31489	4	12	client	client	NOUN
fbem-31489	4	13	outreach	outreach	NOUN
fbem-31489	4	14	,	,	PUNCT
fbem-31489	4	15	enhancing	enhance	VERB
fbem-31489	4	16	brand	brand	NOUN
fbem-31489	4	17	visibility	visibility	NOUN
fbem-31489	4	18	,	,	PUNCT
fbem-31489	4	19	and	and	CCONJ
fbem-31489	4	20	fostering	foster	VERB
fbem-31489	4	21	customer	customer	NOUN
fbem-31489	4	22	loyalty	loyalty	NOUN
fbem-31489	4	23	.	.	PUNCT
fbem-31489	5	1	the	the	DET
fbem-31489	5	2	findings	finding	NOUN
fbem-31489	5	3	highlight	highlight	VERB
fbem-31489	5	4	the	the	DET
fbem-31489	5	5	agencies	agency	NOUN
fbem-31489	5	6	’	’	PART
fbem-31489	5	7	strategic	strategic	ADJ
fbem-31489	5	8	alignment	alignment	NOUN
fbem-31489	5	9	with	with	ADP
fbem-31489	5	10	digital	digital	ADJ
fbem-31489	5	11	trends	trend	NOUN
fbem-31489	5	12	and	and	CCONJ
fbem-31489	5	13	underscore	underscore	VERB
fbem-31489	5	14	the	the	DET
fbem-31489	5	15	importance	importance	NOUN
fbem-31489	5	16	of	of	ADP
fbem-31489	5	17	integrating	integrate	VERB
fbem-31489	5	18	direct	direct	ADJ
fbem-31489	5	19	engagement	engagement	NOUN
fbem-31489	5	20	,	,	PUNCT
fbem-31489	5	21	performance	performance	NOUN
fbem-31489	5	22	-	-	PUNCT
fbem-31489	5	23	based	base	VERB
fbem-31489	5	24	advertising	advertising	NOUN
fbem-31489	5	25	,	,	PUNCT
fbem-31489	5	26	and	and	CCONJ
fbem-31489	5	27	relationship	relationship	NOUN
fbem-31489	5	28	management	management	NOUN
fbem-31489	5	29	in	in	ADP
fbem-31489	5	30	contemporary	contemporary	ADJ
fbem-31489	5	31	real	real	ADJ
fbem-31489	5	32	estate	estate	NOUN
fbem-31489	5	33	marketing	marketing	NOUN
fbem-31489	5	34	.	.	PUNCT
fbem-31489	6	1	keywords	keyword	NOUN
fbem-31489	6	2	:	:	PUNCT
fbem-31489	6	3	digital	digital	ADJ
fbem-31489	6	4	marketing	marketing	NOUN
fbem-31489	6	5	strategies	strategy	NOUN
fbem-31489	6	6	;	;	PUNCT
fbem-31489	6	7	real	real	ADJ
fbem-31489	6	8	estate	estate	NOUN
fbem-31489	6	9	agencies	agency	NOUN
fbem-31489	6	10	;	;	PUNCT
fbem-31489	6	11	social	social	ADJ
fbem-31489	6	12	media	medium	NOUN
fbem-31489	6	13	marketing	marketing	NOUN
fbem-31489	6	14	;	;	PUNCT
fbem-31489	6	15	customer	customer	NOUN
fbem-31489	6	16	relationship	relationship	NOUN
fbem-31489	6	17	management	management	NOUN
fbem-31489	6	18	.	.	PUNCT
fbem-31489	7	1	1	1	X
fbem-31489	7	2	.	.	X
fbem-31489	7	3	introduction	introduction	NOUN
fbem-31489	7	4	the	the	DET
fbem-31489	7	5	rapid	rapid	ADJ
fbem-31489	7	6	advancement	advancement	NOUN
fbem-31489	7	7	of	of	ADP
fbem-31489	7	8	digital	digital	ADJ
fbem-31489	7	9	technologies	technology	NOUN
fbem-31489	7	10	has	have	AUX
fbem-31489	7	11	fundamentally	fundamentally	ADV
fbem-31489	7	12	transformed	transform	VERB
fbem-31489	7	13	marketing	marketing	NOUN
fbem-31489	7	14	practices	practice	NOUN
fbem-31489	7	15	across	across	ADP
fbem-31489	7	16	diverse	diverse	ADJ
fbem-31489	7	17	industries	industry	NOUN
fbem-31489	7	18	,	,	PUNCT
fbem-31489	7	19	and	and	CCONJ
fbem-31489	7	20	the	the	DET
fbem-31489	7	21	real	real	ADJ
fbem-31489	7	22	estate	estate	NOUN
fbem-31489	7	23	sector	sector	NOUN
fbem-31489	7	24	is	be	AUX
fbem-31489	7	25	no	no	DET
fbem-31489	7	26	exception	exception	NOUN
fbem-31489	7	27	.	.	PUNCT
fbem-31489	8	1	increasingly	increasingly	ADV
fbem-31489	8	2	,	,	PUNCT
fbem-31489	8	3	real	real	ADJ
fbem-31489	8	4	estate	estate	NOUN
fbem-31489	8	5	agencies	agency	NOUN
fbem-31489	8	6	are	be	AUX
fbem-31489	8	7	adopting	adopt	VERB
fbem-31489	8	8	digital	digital	ADJ
fbem-31489	8	9	marketing	marketing	NOUN
fbem-31489	8	10	as	as	ADP
fbem-31489	8	11	a	a	DET
fbem-31489	8	12	strategic	strategic	ADJ
fbem-31489	8	13	instrument	instrument	NOUN
fbem-31489	8	14	for	for	ADP
fbem-31489	8	15	sustaining	sustain	VERB
fbem-31489	8	16	business	business	NOUN
fbem-31489	8	17	growth	growth	NOUN
fbem-31489	8	18	and	and	CCONJ
fbem-31489	8	19	improving	improve	VERB
fbem-31489	8	20	profitability	profitability	NOUN
fbem-31489	8	21	in	in	ADP
fbem-31489	8	22	a	a	DET
fbem-31489	8	23	competitive	competitive	ADJ
fbem-31489	8	24	environment	environment	NOUN
fbem-31489	8	25	.	.	PUNCT
fbem-31489	9	1	this	this	DET
fbem-31489	9	2	shift	shift	NOUN
fbem-31489	9	3	is	be	AUX
fbem-31489	9	4	especially	especially	ADV
fbem-31489	9	5	pronounced	pronounce	VERB
fbem-31489	9	6	in	in	ADP
fbem-31489	9	7	dynamic	dynamic	ADJ
fbem-31489	9	8	regional	regional	ADJ
fbem-31489	9	9	markets	market	NOUN
fbem-31489	9	10	such	such	ADJ
fbem-31489	9	11	as	as	ADP
fbem-31489	9	12	shandong	shandong	PROPN
fbem-31489	9	13	,	,	PUNCT
fbem-31489	9	14	china	china	PROPN
fbem-31489	9	15	,	,	PUNCT
fbem-31489	9	16	where	where	SCONJ
fbem-31489	9	17	intense	intense	ADJ
fbem-31489	9	18	competition	competition	NOUN
fbem-31489	9	19	and	and	CCONJ
fbem-31489	9	20	evolving	evolve	VERB
fbem-31489	9	21	consumer	consumer	NOUN
fbem-31489	9	22	expectations	expectation	NOUN
fbem-31489	9	23	demand	demand	VERB
fbem-31489	9	24	innovative	innovative	ADJ
fbem-31489	9	25	marketing	marketing	NOUN
fbem-31489	9	26	approaches	approach	NOUN
fbem-31489	9	27	.	.	PUNCT
fbem-31489	10	1	in	in	ADP
fbem-31489	10	2	such	such	ADJ
fbem-31489	10	3	contexts	contexts	NOUN
fbem-31489	10	4	,	,	PUNCT
fbem-31489	10	5	real	real	ADJ
fbem-31489	10	6	estate	estate	NOUN
fbem-31489	10	7	agencies	agency	NOUN
fbem-31489	10	8	are	be	AUX
fbem-31489	10	9	leveraging	leverage	VERB
fbem-31489	10	10	digital	digital	ADJ
fbem-31489	10	11	platforms	platform	NOUN
fbem-31489	10	12	to	to	PART
fbem-31489	10	13	reach	reach	VERB
fbem-31489	10	14	prospective	prospective	ADJ
fbem-31489	10	15	clients	client	NOUN
fbem-31489	10	16	more	more	ADV
fbem-31489	10	17	efficiently	efficiently	ADV
fbem-31489	10	18	,	,	PUNCT
fbem-31489	10	19	enhance	enhance	VERB
fbem-31489	10	20	market	market	NOUN
fbem-31489	10	21	visibility	visibility	NOUN
fbem-31489	10	22	,	,	PUNCT
fbem-31489	10	23	and	and	CCONJ
fbem-31489	10	24	differentiate	differentiate	VERB
fbem-31489	10	25	their	their	PRON
fbem-31489	10	26	services	service	NOUN
fbem-31489	10	27	from	from	ADP
fbem-31489	10	28	those	those	PRON
fbem-31489	10	29	of	of	ADP
fbem-31489	10	30	competitors	competitor	NOUN
fbem-31489	10	31	.	.	PUNCT
fbem-31489	11	1	digital	digital	ADJ
fbem-31489	11	2	marketing	marketing	NOUN
fbem-31489	11	3	has	have	AUX
fbem-31489	11	4	been	be	AUX
fbem-31489	11	5	shown	show	VERB
fbem-31489	11	6	to	to	PART
fbem-31489	11	7	exert	exert	VERB
fbem-31489	11	8	a	a	DET
fbem-31489	11	9	profound	profound	ADJ
fbem-31489	11	10	influence	influence	NOUN
fbem-31489	11	11	on	on	ADP
fbem-31489	11	12	consumer	consumer	NOUN
fbem-31489	11	13	purchasing	purchasing	NOUN
fbem-31489	11	14	behavior	behavior	NOUN
fbem-31489	11	15	,	,	PUNCT
fbem-31489	11	16	particularly	particularly	ADV
fbem-31489	11	17	in	in	ADP
fbem-31489	11	18	high	high	ADJ
fbem-31489	11	19	-	-	PUNCT
fbem-31489	11	20	value	value	NOUN
fbem-31489	11	21	sectors	sector	NOUN
fbem-31489	11	22	like	like	ADP
fbem-31489	11	23	real	real	ADJ
fbem-31489	11	24	estate	estate	NOUN
fbem-31489	11	25	,	,	PUNCT
fbem-31489	11	26	where	where	SCONJ
fbem-31489	11	27	decisions	decision	NOUN
fbem-31489	11	28	are	be	AUX
fbem-31489	11	29	financially	financially	ADV
fbem-31489	11	30	significant	significant	ADJ
fbem-31489	11	31	and	and	CCONJ
fbem-31489	11	32	shaped	shape	VERB
fbem-31489	11	33	by	by	ADP
fbem-31489	11	34	multiple	multiple	ADJ
fbem-31489	11	35	informational	informational	ADJ
fbem-31489	11	36	inputs	input	NOUN
fbem-31489	11	37	and	and	CCONJ
fbem-31489	11	38	trust	trust	NOUN
fbem-31489	11	39	-	-	PUNCT
fbem-31489	11	40	based	base	VERB
fbem-31489	11	41	interactions	interaction	NOUN
fbem-31489	11	42	(	(	PUNCT
fbem-31489	11	43	kyei	kyei	INTJ
fbem-31489	11	44	et	et	PROPN
fbem-31489	11	45	al	al	PROPN
fbem-31489	11	46	.	.	PROPN
fbem-31489	11	47	,	,	PUNCT
fbem-31489	11	48	2025	2025	NUM
fbem-31489	11	49	)	)	PUNCT
fbem-31489	12	1	[	[	X
fbem-31489	12	2	1	1	NUM
fbem-31489	12	3	]	]	PUNCT
fbem-31489	12	4	.	.	PUNCT
fbem-31489	13	1	strategies	strategy	NOUN
fbem-31489	13	2	such	such	ADJ
fbem-31489	13	3	as	as	ADP
fbem-31489	13	4	search	search	NOUN
fbem-31489	13	5	engine	engine	NOUN
fbem-31489	13	6	optimization	optimization	NOUN
fbem-31489	13	7	(	(	PUNCT
fbem-31489	13	8	seo	seo	NOUN
fbem-31489	13	9	)	)	PUNCT
fbem-31489	13	10	,	,	PUNCT
fbem-31489	13	11	paid	pay	VERB
fbem-31489	13	12	digital	digital	ADJ
fbem-31489	13	13	advertisements	advertisement	NOUN
fbem-31489	13	14	,	,	PUNCT
fbem-31489	13	15	algorithm	algorithm	NOUN
fbem-31489	13	16	-	-	PUNCT
fbem-31489	13	17	driven	drive	VERB
fbem-31489	13	18	targeting	targeting	NOUN
fbem-31489	13	19	,	,	PUNCT
fbem-31489	13	20	content	content	NOUN
fbem-31489	13	21	marketing	marketing	NOUN
fbem-31489	13	22	,	,	PUNCT
fbem-31489	13	23	and	and	CCONJ
fbem-31489	13	24	social	social	ADJ
fbem-31489	13	25	media	medium	NOUN
fbem-31489	13	26	engagement	engagement	NOUN
fbem-31489	13	27	are	be	AUX
fbem-31489	13	28	now	now	ADV
fbem-31489	13	29	central	central	ADJ
fbem-31489	13	30	to	to	ADP
fbem-31489	13	31	customer	customer	NOUN
fbem-31489	13	32	acquisition	acquisition	NOUN
fbem-31489	13	33	and	and	CCONJ
fbem-31489	13	34	retention	retention	NOUN
fbem-31489	13	35	in	in	ADP
fbem-31489	13	36	the	the	DET
fbem-31489	13	37	real	real	ADJ
fbem-31489	13	38	estate	estate	NOUN
fbem-31489	13	39	industry	industry	NOUN
fbem-31489	13	40	.	.	PUNCT
fbem-31489	14	1	these	these	DET
fbem-31489	14	2	strategies	strategy	NOUN
fbem-31489	14	3	not	not	PART
fbem-31489	14	4	only	only	ADV
fbem-31489	14	5	expand	expand	VERB
fbem-31489	14	6	the	the	DET
fbem-31489	14	7	customer	customer	NOUN
fbem-31489	14	8	base	base	NOUN
fbem-31489	14	9	but	but	CCONJ
fbem-31489	14	10	also	also	ADV
fbem-31489	14	11	help	help	VERB
fbem-31489	14	12	in	in	ADP
fbem-31489	14	13	strengthening	strengthen	VERB
fbem-31489	14	14	brand	brand	NOUN
fbem-31489	14	15	positioning	positioning	NOUN
fbem-31489	14	16	and	and	CCONJ
fbem-31489	14	17	credibility	credibility	NOUN
fbem-31489	14	18	in	in	ADP
fbem-31489	14	19	the	the	DET
fbem-31489	14	20	market	market	NOUN
fbem-31489	14	21	.	.	PUNCT
fbem-31489	15	1	more	more	ADV
fbem-31489	15	2	importantly	importantly	ADV
fbem-31489	15	3	,	,	PUNCT
fbem-31489	15	4	digital	digital	ADJ
fbem-31489	15	5	marketing	marketing	NOUN
fbem-31489	15	6	efforts	effort	NOUN
fbem-31489	15	7	contribute	contribute	VERB
fbem-31489	15	8	directly	directly	ADV
fbem-31489	15	9	to	to	ADP
fbem-31489	15	10	a	a	DET
fbem-31489	15	11	firm	firm	NOUN
fbem-31489	15	12	’s	’s	PART
fbem-31489	15	13	return	return	NOUN
fbem-31489	15	14	on	on	ADP
fbem-31489	15	15	investment	investment	NOUN
fbem-31489	15	16	(	(	PUNCT
fbem-31489	15	17	roi	roi	NOUN
fbem-31489	15	18	)	)	PUNCT
fbem-31489	15	19	by	by	ADP
fbem-31489	15	20	optimizing	optimize	VERB
fbem-31489	15	21	marketing	marketing	NOUN
fbem-31489	15	22	spend	spend	NOUN
fbem-31489	15	23	and	and	CCONJ
fbem-31489	15	24	generating	generate	VERB
fbem-31489	15	25	measurable	measurable	ADJ
fbem-31489	15	26	outcomes	outcome	NOUN
fbem-31489	15	27	in	in	ADP
fbem-31489	15	28	terms	term	NOUN
fbem-31489	15	29	of	of	ADP
fbem-31489	15	30	lead	lead	ADJ
fbem-31489	15	31	generation	generation	NOUN
fbem-31489	15	32	,	,	PUNCT
fbem-31489	15	33	conversion	conversion	NOUN
fbem-31489	15	34	rates	rate	NOUN
fbem-31489	15	35	,	,	PUNCT
fbem-31489	15	36	and	and	CCONJ
fbem-31489	15	37	client	client	NOUN
fbem-31489	15	38	retention	retention	NOUN
fbem-31489	15	39	(	(	PUNCT
fbem-31489	15	40	almestarihi	almestarihi	PROPN
fbem-31489	15	41	et	et	PROPN
fbem-31489	15	42	al	al	PROPN
fbem-31489	15	43	.	.	PROPN
fbem-31489	15	44	,	,	PUNCT
fbem-31489	15	45	2024	2024	NUM
fbem-31489	15	46	)	)	PUNCT
fbem-31489	16	1	[	[	X
fbem-31489	16	2	2	2	NUM
fbem-31489	16	3	]	]	PUNCT
fbem-31489	16	4	.	.	PUNCT
fbem-31489	17	1	the	the	DET
fbem-31489	17	2	integration	integration	NOUN
fbem-31489	17	3	of	of	ADP
fbem-31489	17	4	digital	digital	ADJ
fbem-31489	17	5	marketing	marketing	NOUN
fbem-31489	17	6	strategies	strategy	NOUN
fbem-31489	17	7	with	with	ADP
fbem-31489	17	8	financial	financial	ADJ
fbem-31489	17	9	performance	performance	NOUN
fbem-31489	17	10	metrics	metric	NOUN
fbem-31489	17	11	has	have	AUX
fbem-31489	17	12	further	far	ADV
fbem-31489	17	13	demonstrated	demonstrate	VERB
fbem-31489	17	14	a	a	DET
fbem-31489	17	15	positive	positive	ADJ
fbem-31489	17	16	correlation	correlation	NOUN
fbem-31489	17	17	with	with	ADP
fbem-31489	17	18	increased	increase	VERB
fbem-31489	17	19	profitability	profitability	NOUN
fbem-31489	17	20	,	,	PUNCT
fbem-31489	17	21	confirming	confirm	VERB
fbem-31489	17	22	the	the	DET
fbem-31489	17	23	role	role	NOUN
fbem-31489	17	24	of	of	ADP
fbem-31489	17	25	digital	digital	ADJ
fbem-31489	17	26	marketing	marketing	NOUN
fbem-31489	17	27	not	not	PART
fbem-31489	17	28	merely	merely	ADV
fbem-31489	17	29	as	as	ADP
fbem-31489	17	30	a	a	DET
fbem-31489	17	31	promotional	promotional	ADJ
fbem-31489	17	32	tool	tool	NOUN
fbem-31489	17	33	but	but	CCONJ
fbem-31489	17	34	as	as	ADP
fbem-31489	17	35	a	a	DET
fbem-31489	17	36	strategic	strategic	ADJ
fbem-31489	17	37	enabler	enabler	NOUN
fbem-31489	17	38	of	of	ADP
fbem-31489	17	39	business	business	NOUN
fbem-31489	17	40	success	success	NOUN
fbem-31489	17	41	(	(	PUNCT
fbem-31489	17	42	nwabekee	nwabekee	INTJ
fbem-31489	17	43	et	et	PROPN
fbem-31489	17	44	al	al	PROPN
fbem-31489	17	45	.	.	PROPN
fbem-31489	17	46	,	,	PUNCT
fbem-31489	17	47	2021	2021	NUM
fbem-31489	17	48	)	)	PUNCT
fbem-31489	18	1	[	[	X
fbem-31489	18	2	3	3	NUM
fbem-31489	18	3	]	]	PUNCT
fbem-31489	18	4	.	.	PUNCT
fbem-31489	19	1	within	within	ADP
fbem-31489	19	2	the	the	DET
fbem-31489	19	3	real	real	ADJ
fbem-31489	19	4	estate	estate	NOUN
fbem-31489	19	5	industry	industry	NOUN
fbem-31489	19	6	,	,	PUNCT
fbem-31489	19	7	profitability	profitability	NOUN
fbem-31489	19	8	is	be	AUX
fbem-31489	19	9	particularly	particularly	ADV
fbem-31489	19	10	contingent	contingent	ADJ
fbem-31489	19	11	upon	upon	SCONJ
fbem-31489	19	12	sound	sound	ADJ
fbem-31489	19	13	investment	investment	NOUN
fbem-31489	19	14	decisions	decision	NOUN
fbem-31489	19	15	that	that	PRON
fbem-31489	19	16	effectively	effectively	ADV
fbem-31489	19	17	balance	balance	VERB
fbem-31489	19	18	risk	risk	NOUN
fbem-31489	19	19	with	with	ADP
fbem-31489	19	20	potential	potential	ADJ
fbem-31489	19	21	return	return	NOUN
fbem-31489	19	22	,	,	PUNCT
fbem-31489	19	23	and	and	CCONJ
fbem-31489	19	24	here	here	ADV
fbem-31489	19	25	,	,	PUNCT
fbem-31489	19	26	strategic	strategic	ADJ
fbem-31489	19	27	marketing	marketing	NOUN
fbem-31489	19	28	becomes	become	VERB
fbem-31489	19	29	essential	essential	ADJ
fbem-31489	19	30	in	in	ADP
fbem-31489	19	31	ensuring	ensure	VERB
fbem-31489	19	32	that	that	SCONJ
fbem-31489	19	33	these	these	DET
fbem-31489	19	34	investments	investment	NOUN
fbem-31489	19	35	achieve	achieve	VERB
fbem-31489	19	36	optimal	optimal	ADJ
fbem-31489	19	37	market	market	NOUN
fbem-31489	19	38	exposure	exposure	NOUN
fbem-31489	19	39	and	and	CCONJ
fbem-31489	19	40	customer	customer	NOUN
fbem-31489	19	41	alignment	alignment	NOUN
fbem-31489	19	42	(	(	PUNCT
fbem-31489	19	43	daudova	daudova	PROPN
fbem-31489	19	44	,	,	PUNCT
fbem-31489	19	45	2024	2024	NUM
fbem-31489	19	46	)	)	PUNCT
fbem-31489	20	1	[	[	X
fbem-31489	20	2	4	4	NUM
fbem-31489	20	3	]	]	PUNCT
fbem-31489	20	4	.	.	PUNCT
fbem-31489	21	1	innovative	innovative	ADJ
fbem-31489	21	2	marketing	marketing	NOUN
fbem-31489	21	3	practices	practice	NOUN
fbem-31489	21	4	—	—	PUNCT
fbem-31489	21	5	such	such	ADJ
fbem-31489	21	6	as	as	ADP
fbem-31489	21	7	the	the	DET
fbem-31489	21	8	use	use	NOUN
fbem-31489	21	9	of	of	ADP
fbem-31489	21	10	data	datum	NOUN
fbem-31489	21	11	analytics	analytic	NOUN
fbem-31489	21	12	for	for	ADP
fbem-31489	21	13	audience	audience	NOUN
fbem-31489	21	14	segmentation	segmentation	NOUN
fbem-31489	21	15	,	,	PUNCT
fbem-31489	21	16	personalized	personalize	VERB
fbem-31489	21	17	content	content	NOUN
fbem-31489	21	18	delivery	delivery	NOUN
fbem-31489	21	19	,	,	PUNCT
fbem-31489	21	20	and	and	CCONJ
fbem-31489	21	21	virtual	virtual	ADJ
fbem-31489	21	22	property	property	NOUN
fbem-31489	21	23	tours	tour	NOUN
fbem-31489	21	24	—	—	PUNCT
fbem-31489	21	25	are	be	AUX
fbem-31489	21	26	becoming	become	VERB
fbem-31489	21	27	standard	standard	ADJ
fbem-31489	21	28	in	in	ADP
fbem-31489	21	29	modern	modern	ADJ
fbem-31489	21	30	real	real	ADJ
fbem-31489	21	31	estate	estate	NOUN
fbem-31489	21	32	operations	operation	NOUN
fbem-31489	21	33	.	.	PUNCT
fbem-31489	22	1	these	these	DET
fbem-31489	22	2	innovations	innovation	NOUN
fbem-31489	22	3	have	have	AUX
fbem-31489	22	4	proven	prove	VERB
fbem-31489	22	5	instrumental	instrumental	ADJ
fbem-31489	22	6	in	in	ADP
fbem-31489	22	7	improving	improve	VERB
fbem-31489	22	8	the	the	DET
fbem-31489	22	9	profitability	profitability	NOUN
fbem-31489	22	10	of	of	ADP
fbem-31489	22	11	commercial	commercial	ADJ
fbem-31489	22	12	and	and	CCONJ
fbem-31489	22	13	residential	residential	ADJ
fbem-31489	22	14	real	real	ADJ
fbem-31489	22	15	estate	estate	NOUN
fbem-31489	22	16	ventures	venture	NOUN
fbem-31489	22	17	by	by	ADP
fbem-31489	22	18	aligning	align	VERB
fbem-31489	22	19	marketing	marketing	NOUN
fbem-31489	22	20	messages	message	NOUN
fbem-31489	22	21	with	with	ADP
fbem-31489	22	22	buyer	buyer	NOUN
fbem-31489	22	23	preferences	preference	NOUN
fbem-31489	22	24	and	and	CCONJ
fbem-31489	22	25	behavior	behavior	NOUN
fbem-31489	22	26	patterns	pattern	NOUN
fbem-31489	22	27	(	(	PUNCT
fbem-31489	22	28	bochkov	bochkov	NOUN
fbem-31489	22	29	,	,	PUNCT
fbem-31489	22	30	2025	2025	NUM
fbem-31489	22	31	)	)	PUNCT
fbem-31489	23	1	[	[	X
fbem-31489	23	2	5	5	NUM
fbem-31489	23	3	]	]	PUNCT
fbem-31489	23	4	.	.	PUNCT
fbem-31489	24	1	notably	notably	ADV
fbem-31489	24	2	,	,	PUNCT
fbem-31489	24	3	during	during	ADP
fbem-31489	24	4	periods	period	NOUN
fbem-31489	24	5	of	of	ADP
fbem-31489	24	6	economic	economic	ADJ
fbem-31489	24	7	instability	instability	NOUN
fbem-31489	24	8	,	,	PUNCT
fbem-31489	24	9	agencies	agency	NOUN
fbem-31489	24	10	that	that	PRON
fbem-31489	24	11	embrace	embrace	VERB
fbem-31489	24	12	flexible	flexible	ADJ
fbem-31489	24	13	,	,	PUNCT
fbem-31489	24	14	datadriven	datadriven	ADJ
fbem-31489	24	15	digital	digital	ADJ
fbem-31489	24	16	marketing	marketing	NOUN
fbem-31489	24	17	strategies	strategy	NOUN
fbem-31489	24	18	are	be	AUX
fbem-31489	24	19	better	well	ADV
fbem-31489	24	20	positioned	positioned	ADJ
fbem-31489	24	21	to	to	PART
fbem-31489	24	22	maintain	maintain	VERB
fbem-31489	24	23	profitability	profitability	NOUN
fbem-31489	24	24	.	.	PUNCT
fbem-31489	25	1	they	they	PRON
fbem-31489	25	2	do	do	VERB
fbem-31489	25	3	so	so	ADV
fbem-31489	25	4	by	by	ADP
fbem-31489	25	5	staying	stay	VERB
fbem-31489	25	6	relevant	relevant	ADJ
fbem-31489	25	7	to	to	ADP
fbem-31489	25	8	shifting	shift	VERB
fbem-31489	25	9	market	market	NOUN
fbem-31489	25	10	demands	demand	NOUN
fbem-31489	25	11	,	,	PUNCT
fbem-31489	25	12	retaining	retain	VERB
fbem-31489	25	13	customer	customer	NOUN
fbem-31489	25	14	interest	interest	NOUN
fbem-31489	25	15	,	,	PUNCT
fbem-31489	25	16	and	and	CCONJ
fbem-31489	25	17	identifying	identify	VERB
fbem-31489	25	18	new	new	ADJ
fbem-31489	25	19	opportunities	opportunity	NOUN
fbem-31489	25	20	amid	amid	ADP
fbem-31489	25	21	adversity	adversity	NOUN
fbem-31489	25	22	.	.	PUNCT
fbem-31489	26	1	adaptability	adaptability	NOUN
fbem-31489	26	2	in	in	ADP
fbem-31489	26	3	marketing	marketing	NOUN
fbem-31489	26	4	has	have	AUX
fbem-31489	26	5	emerged	emerge	VERB
fbem-31489	26	6	as	as	ADP
fbem-31489	26	7	a	a	DET
fbem-31489	26	8	critical	critical	ADJ
fbem-31489	26	9	factor	factor	NOUN
fbem-31489	26	10	for	for	ADP
fbem-31489	26	11	resilience	resilience	NOUN
fbem-31489	26	12	and	and	CCONJ
fbem-31489	26	13	business	business	NOUN
fbem-31489	26	14	continuity	continuity	NOUN
fbem-31489	26	15	,	,	PUNCT
fbem-31489	26	16	as	as	SCONJ
fbem-31489	26	17	evidenced	evidence	VERB
fbem-31489	26	18	in	in	ADP
fbem-31489	26	19	studies	study	NOUN
fbem-31489	26	20	exploring	explore	VERB
fbem-31489	26	21	strategic	strategic	ADJ
fbem-31489	26	22	responses	response	NOUN
fbem-31489	26	23	to	to	ADP
fbem-31489	26	24	financial	financial	ADJ
fbem-31489	26	25	downturns	downturn	NOUN
fbem-31489	26	26	(	(	PUNCT
fbem-31489	26	27	ahamed	ahamed	PROPN
fbem-31489	26	28	&	&	CCONJ
fbem-31489	26	29	pande	pande	NOUN
fbem-31489	26	30	,	,	PUNCT
fbem-31489	26	31	2025	2025	NUM
fbem-31489	26	32	)	)	PUNCT
fbem-31489	27	1	[	[	X
fbem-31489	27	2	6	6	NUM
fbem-31489	27	3	]	]	PUNCT
fbem-31489	27	4	.	.	PUNCT
fbem-31489	28	1	in	in	ADP
fbem-31489	28	2	addition	addition	NOUN
fbem-31489	28	3	to	to	ADP
fbem-31489	28	4	enhancing	enhance	VERB
fbem-31489	28	5	promotional	promotional	ADJ
fbem-31489	28	6	reach	reach	NOUN
fbem-31489	28	7	,	,	PUNCT
fbem-31489	28	8	digital	digital	ADJ
fbem-31489	28	9	marketing	marketing	NOUN
fbem-31489	28	10	also	also	ADV
fbem-31489	28	11	contributes	contribute	VERB
fbem-31489	28	12	significantly	significantly	ADV
fbem-31489	28	13	to	to	ADP
fbem-31489	28	14	internal	internal	ADJ
fbem-31489	28	15	performance	performance	NOUN
fbem-31489	28	16	metrics	metric	NOUN
fbem-31489	28	17	such	such	ADJ
fbem-31489	28	18	as	as	ADP
fbem-31489	28	19	sales	sale	NOUN
fbem-31489	28	20	volume	volume	NOUN
fbem-31489	28	21	,	,	PUNCT
fbem-31489	28	22	deal	deal	NOUN
fbem-31489	28	23	velocity	velocity	NOUN
fbem-31489	28	24	,	,	PUNCT
fbem-31489	28	25	and	and	CCONJ
fbem-31489	28	26	customer	customer	NOUN
fbem-31489	28	27	lifetime	lifetime	NOUN
fbem-31489	28	28	value	value	NOUN
fbem-31489	28	29	.	.	PUNCT
fbem-31489	29	1	the	the	DET
fbem-31489	29	2	increasing	increase	VERB
fbem-31489	29	3	prevalence	prevalence	NOUN
fbem-31489	29	4	of	of	ADP
fbem-31489	29	5	digital	digital	ADJ
fbem-31489	29	6	tools	tool	NOUN
fbem-31489	29	7	in	in	ADP
fbem-31489	29	8	the	the	DET
fbem-31489	29	9	real	real	ADJ
fbem-31489	29	10	estate	estate	NOUN
fbem-31489	29	11	industry	industry	NOUN
fbem-31489	29	12	—	—	PUNCT
fbem-31489	29	13	ranging	range	VERB
fbem-31489	29	14	from	from	ADP
fbem-31489	29	15	customer	customer	NOUN
fbem-31489	29	16	relationship	relationship	NOUN
fbem-31489	29	17	management	management	NOUN
fbem-31489	29	18	(	(	PUNCT
fbem-31489	29	19	crm	crm	NOUN
fbem-31489	29	20	)	)	PUNCT
fbem-31489	29	21	systems	system	NOUN
fbem-31489	29	22	to	to	ADP
fbem-31489	29	23	digital	digital	ADJ
fbem-31489	29	24	advertising	advertising	NOUN
fbem-31489	29	25	dashboards	dashboard	NOUN
fbem-31489	29	26	—	—	PUNCT
fbem-31489	29	27	has	have	AUX
fbem-31489	29	28	streamlined	streamline	VERB
fbem-31489	29	29	operations	operation	NOUN
fbem-31489	29	30	and	and	CCONJ
fbem-31489	29	31	improved	improved	ADJ
fbem-31489	29	32	decision	decision	NOUN
fbem-31489	29	33	-	-	PUNCT
fbem-31489	29	34	making	make	VERB
fbem-31489	29	35	efficiency	efficiency	NOUN
fbem-31489	29	36	.	.	PUNCT
fbem-31489	30	1	these	these	DET
fbem-31489	30	2	tools	tool	NOUN
fbem-31489	30	3	allow	allow	VERB
fbem-31489	30	4	real	real	ADJ
fbem-31489	30	5	estate	estate	NOUN
fbem-31489	30	6	firms	firm	NOUN
fbem-31489	30	7	to	to	PART
fbem-31489	30	8	analyze	analyze	VERB
fbem-31489	30	9	customer	customer	NOUN
fbem-31489	30	10	behavior	behavior	NOUN
fbem-31489	30	11	,	,	PUNCT
fbem-31489	30	12	optimize	optimize	VERB
fbem-31489	30	13	marketing	marketing	NOUN
fbem-31489	30	14	budgets	budget	NOUN
fbem-31489	30	15	,	,	PUNCT
fbem-31489	30	16	and	and	CCONJ
fbem-31489	30	17	forecast	forecast	VERB
fbem-31489	30	18	sales	sale	NOUN
fbem-31489	30	19	performance	performance	NOUN
fbem-31489	30	20	with	with	ADP
fbem-31489	30	21	greater	great	ADJ
fbem-31489	30	22	accuracy	accuracy	NOUN
fbem-31489	30	23	,	,	PUNCT
fbem-31489	30	24	reinforcing	reinforce	VERB
fbem-31489	30	25	their	their	PRON
fbem-31489	30	26	role	role	NOUN
fbem-31489	30	27	in	in	ADP
fbem-31489	30	28	driving	drive	VERB
fbem-31489	30	29	both	both	PRON
fbem-31489	30	30	shortterm	shortterm	PROPN
fbem-31489	30	31	revenues	revenue	NOUN
fbem-31489	30	32	and	and	CCONJ
fbem-31489	30	33	long	long	ADJ
fbem-31489	30	34	-	-	PUNCT
fbem-31489	30	35	term	term	NOUN
fbem-31489	30	36	profitability	profitability	NOUN
fbem-31489	30	37	(	(	PUNCT
fbem-31489	30	38	yusoff	yusoff	PROPN
fbem-31489	30	39	&	&	CCONJ
fbem-31489	30	40	ying	ying	PROPN
fbem-31489	30	41	,	,	PUNCT
fbem-31489	30	42	2020	2020	NUM
fbem-31489	30	43	)	)	PUNCT
fbem-31489	31	1	[	[	X
fbem-31489	31	2	7	7	NUM
fbem-31489	31	3	]	]	PUNCT
fbem-31489	31	4	.	.	PUNCT
fbem-31489	32	1	moreover	moreover	ADV
fbem-31489	32	2	,	,	PUNCT
fbem-31489	32	3	recent	recent	ADJ
fbem-31489	32	4	findings	finding	NOUN
fbem-31489	32	5	confirm	confirm	VERB
fbem-31489	32	6	the	the	DET
fbem-31489	32	7	substantial	substantial	ADJ
fbem-31489	32	8	influence	influence	NOUN
fbem-31489	32	9	of	of	ADP
fbem-31489	32	10	digital	digital	ADJ
fbem-31489	32	11	marketing	marketing	NOUN
fbem-31489	32	12	on	on	ADP
fbem-31489	32	13	real	real	ADJ
fbem-31489	32	14	estate	estate	NOUN
fbem-31489	32	15	sales	sale	NOUN
fbem-31489	32	16	,	,	PUNCT
fbem-31489	32	17	indicating	indicate	VERB
fbem-31489	32	18	its	its	PRON
fbem-31489	32	19	expanding	expand	VERB
fbem-31489	32	20	impact	impact	NOUN
fbem-31489	32	21	on	on	ADP
fbem-31489	32	22	transactional	transactional	ADJ
fbem-31489	32	23	outcomes	outcome	NOUN
fbem-31489	32	24	and	and	CCONJ
fbem-31489	32	25	market	market	NOUN
fbem-31489	32	26	competitiveness	competitiveness	NOUN
fbem-31489	32	27	(	(	PUNCT
fbem-31489	32	28	siddiqui	siddiqui	NOUN
fbem-31489	32	29	,	,	PUNCT
fbem-31489	32	30	2024	2024	NUM
fbem-31489	32	31	)	)	PUNCT
fbem-31489	33	1	[	[	X
fbem-31489	33	2	8	8	NUM
fbem-31489	33	3	]	]	PUNCT
fbem-31489	33	4	.	.	PUNCT
fbem-31489	34	1	despite	despite	SCONJ
fbem-31489	34	2	this	this	DET
fbem-31489	34	3	growing	grow	VERB
fbem-31489	34	4	body	body	NOUN
fbem-31489	34	5	of	of	ADP
fbem-31489	34	6	literature	literature	NOUN
fbem-31489	34	7	,	,	PUNCT
fbem-31489	34	8	a	a	DET
fbem-31489	34	9	significant	significant	ADJ
fbem-31489	34	10	research	research	NOUN
fbem-31489	34	11	gap	gap	NOUN
fbem-31489	34	12	remains	remain	VERB
fbem-31489	34	13	regarding	regard	VERB
fbem-31489	34	14	the	the	DET
fbem-31489	34	15	specific	specific	ADJ
fbem-31489	34	16	effects	effect	NOUN
fbem-31489	34	17	of	of	ADP
fbem-31489	34	18	digital	digital	ADJ
fbem-31489	34	19	marketing	marketing	NOUN
fbem-31489	34	20	on	on	ADP
fbem-31489	34	21	the	the	DET
fbem-31489	34	22	profitability	profitability	NOUN
fbem-31489	34	23	of	of	ADP
fbem-31489	34	24	real	real	ADJ
fbem-31489	34	25	estate	estate	NOUN
fbem-31489	34	26	agencies	agency	NOUN
fbem-31489	34	27	within	within	ADP
fbem-31489	34	28	regional	regional	ADJ
fbem-31489	34	29	markets	market	NOUN
fbem-31489	34	30	,	,	PUNCT
fbem-31489	34	31	particularly	particularly	ADV
fbem-31489	34	32	in	in	ADP
fbem-31489	34	33	shandong	shandong	PROPN
fbem-31489	34	34	.	.	PUNCT
fbem-31489	35	1	while	while	SCONJ
fbem-31489	35	2	numerous	numerous	ADJ
fbem-31489	35	3	studies	study	NOUN
fbem-31489	35	4	have	have	AUX
fbem-31489	35	5	addressed	address	VERB
fbem-31489	35	6	consumer	consumer	NOUN
fbem-31489	35	7	behavior	behavior	NOUN
fbem-31489	35	8	in	in	ADP
fbem-31489	35	9	response	response	NOUN
fbem-31489	35	10	to	to	ADP
fbem-31489	35	11	40	40	NUM
fbem-31489	35	12	digital	digital	ADJ
fbem-31489	35	13	marketing	marketing	NOUN
fbem-31489	35	14	(	(	PUNCT
fbem-31489	35	15	kyei	kyei	INTJ
fbem-31489	35	16	et	et	PROPN
fbem-31489	35	17	al	al	PROPN
fbem-31489	35	18	.	.	PROPN
fbem-31489	35	19	,	,	PUNCT
fbem-31489	35	20	2025	2025	NUM
fbem-31489	35	21	)	)	PUNCT
fbem-31489	36	1	[	[	X
fbem-31489	36	2	1	1	NUM
fbem-31489	36	3	]	]	PUNCT
fbem-31489	36	4	,	,	PUNCT
fbem-31489	36	5	methods	method	NOUN
fbem-31489	36	6	for	for	ADP
fbem-31489	36	7	evaluating	evaluate	VERB
fbem-31489	36	8	roi	roi	NOUN
fbem-31489	36	9	(	(	PUNCT
fbem-31489	36	10	almestarihi	almestarihi	PROPN
fbem-31489	36	11	et	et	PROPN
fbem-31489	36	12	al	al	PROPN
fbem-31489	36	13	.	.	PROPN
fbem-31489	36	14	,	,	PUNCT
fbem-31489	36	15	2024	2024	NUM
fbem-31489	36	16	)	)	PUNCT
fbem-31489	37	1	[	[	X
fbem-31489	37	2	2	2	NUM
fbem-31489	37	3	]	]	PUNCT
fbem-31489	37	4	,	,	PUNCT
fbem-31489	37	5	and	and	CCONJ
fbem-31489	37	6	broader	broad	ADJ
fbem-31489	37	7	linkages	linkage	NOUN
fbem-31489	37	8	between	between	ADP
fbem-31489	37	9	marketing	marketing	NOUN
fbem-31489	37	10	initiatives	initiative	NOUN
fbem-31489	37	11	and	and	CCONJ
fbem-31489	37	12	financial	financial	ADJ
fbem-31489	37	13	performance	performance	NOUN
fbem-31489	37	14	(	(	PUNCT
fbem-31489	37	15	nwabekee	nwabekee	INTJ
fbem-31489	37	16	et	et	PROPN
fbem-31489	37	17	al	al	PROPN
fbem-31489	37	18	.	.	PROPN
fbem-31489	37	19	,	,	PUNCT
fbem-31489	37	20	2021	2021	NUM
fbem-31489	37	21	)	)	PUNCT
fbem-31489	38	1	[	[	X
fbem-31489	38	2	3	3	NUM
fbem-31489	38	3	]	]	PUNCT
fbem-31489	38	4	,	,	PUNCT
fbem-31489	38	5	most	most	ADJ
fbem-31489	38	6	of	of	ADP
fbem-31489	38	7	this	this	DET
fbem-31489	38	8	research	research	NOUN
fbem-31489	38	9	is	be	AUX
fbem-31489	38	10	situated	situate	VERB
fbem-31489	38	11	within	within	ADP
fbem-31489	38	12	national	national	ADJ
fbem-31489	38	13	or	or	CCONJ
fbem-31489	38	14	international	international	ADJ
fbem-31489	38	15	frameworks	framework	NOUN
fbem-31489	38	16	.	.	PUNCT
fbem-31489	39	1	there	there	PRON
fbem-31489	39	2	is	be	VERB
fbem-31489	39	3	a	a	DET
fbem-31489	39	4	relative	relative	ADJ
fbem-31489	39	5	scarcity	scarcity	NOUN
fbem-31489	39	6	of	of	ADP
fbem-31489	39	7	empirical	empirical	ADJ
fbem-31489	39	8	work	work	NOUN
fbem-31489	39	9	that	that	PRON
fbem-31489	39	10	focuses	focus	VERB
fbem-31489	39	11	on	on	ADP
fbem-31489	39	12	localized	localize	VERB
fbem-31489	39	13	,	,	PUNCT
fbem-31489	39	14	agency	agency	NOUN
fbem-31489	39	15	-	-	PUNCT
fbem-31489	39	16	level	level	NOUN
fbem-31489	39	17	practices	practice	NOUN
fbem-31489	39	18	within	within	ADP
fbem-31489	39	19	defined	define	VERB
fbem-31489	39	20	regional	regional	ADJ
fbem-31489	39	21	contexts	context	NOUN
fbem-31489	39	22	like	like	ADP
fbem-31489	39	23	shandong	shandong	PROPN
fbem-31489	39	24	.	.	PUNCT
fbem-31489	40	1	similarly	similarly	ADV
fbem-31489	40	2	,	,	PUNCT
fbem-31489	40	3	while	while	SCONJ
fbem-31489	40	4	literature	literature	NOUN
fbem-31489	40	5	has	have	AUX
fbem-31489	40	6	addressed	address	VERB
fbem-31489	40	7	investment	investment	NOUN
fbem-31489	40	8	strategies	strategy	NOUN
fbem-31489	40	9	in	in	ADP
fbem-31489	40	10	real	real	ADJ
fbem-31489	40	11	estate	estate	NOUN
fbem-31489	40	12	(	(	PUNCT
fbem-31489	40	13	daudova	daudova	PROPN
fbem-31489	40	14	,	,	PUNCT
fbem-31489	40	15	2024	2024	NUM
fbem-31489	40	16	)	)	PUNCT
fbem-31489	41	1	[	[	X
fbem-31489	41	2	4	4	X
fbem-31489	41	3	]	]	PUNCT
fbem-31489	41	4	and	and	CCONJ
fbem-31489	41	5	profitability	profitability	NOUN
fbem-31489	41	6	dynamics	dynamic	NOUN
fbem-31489	41	7	of	of	ADP
fbem-31489	41	8	large	large	ADJ
fbem-31489	41	9	-	-	PUNCT
fbem-31489	41	10	scale	scale	NOUN
fbem-31489	41	11	commercial	commercial	ADJ
fbem-31489	41	12	developments	development	NOUN
fbem-31489	41	13	(	(	PUNCT
fbem-31489	41	14	bochkov	bochkov	NOUN
fbem-31489	41	15	,	,	PUNCT
fbem-31489	41	16	2025	2025	NUM
fbem-31489	41	17	)	)	PUNCT
fbem-31489	42	1	[	[	X
fbem-31489	42	2	5	5	NUM
fbem-31489	42	3	]	]	PUNCT
fbem-31489	42	4	,	,	PUNCT
fbem-31489	42	5	few	few	ADJ
fbem-31489	42	6	studies	study	NOUN
fbem-31489	42	7	investigate	investigate	VERB
fbem-31489	42	8	how	how	SCONJ
fbem-31489	42	9	real	real	ADJ
fbem-31489	42	10	estate	estate	NOUN
fbem-31489	42	11	agencies	agency	NOUN
fbem-31489	42	12	at	at	ADP
fbem-31489	42	13	the	the	DET
fbem-31489	42	14	local	local	ADJ
fbem-31489	42	15	level	level	NOUN
fbem-31489	42	16	integrate	integrate	VERB
fbem-31489	42	17	digital	digital	ADJ
fbem-31489	42	18	marketing	marketing	NOUN
fbem-31489	42	19	into	into	ADP
fbem-31489	42	20	their	their	PRON
fbem-31489	42	21	operational	operational	ADJ
fbem-31489	42	22	strategies	strategy	NOUN
fbem-31489	42	23	to	to	PART
fbem-31489	42	24	enhance	enhance	VERB
fbem-31489	42	25	financial	financial	ADJ
fbem-31489	42	26	outcomes	outcome	NOUN
fbem-31489	42	27	.	.	PUNCT
fbem-31489	43	1	additionally	additionally	ADV
fbem-31489	43	2	,	,	PUNCT
fbem-31489	43	3	although	although	SCONJ
fbem-31489	43	4	studies	study	NOUN
fbem-31489	43	5	recognize	recognize	VERB
fbem-31489	43	6	the	the	DET
fbem-31489	43	7	importance	importance	NOUN
fbem-31489	43	8	of	of	ADP
fbem-31489	43	9	adaptive	adaptive	ADJ
fbem-31489	43	10	marketing	marketing	NOUN
fbem-31489	43	11	approaches	approach	NOUN
fbem-31489	43	12	during	during	ADP
fbem-31489	43	13	challenging	challenge	VERB
fbem-31489	43	14	economic	economic	ADJ
fbem-31489	43	15	times	time	NOUN
fbem-31489	43	16	(	(	PUNCT
fbem-31489	43	17	ahamed	ahamed	PROPN
fbem-31489	43	18	&	&	CCONJ
fbem-31489	43	19	pande	pande	NOUN
fbem-31489	43	20	,	,	PUNCT
fbem-31489	43	21	2025	2025	NUM
fbem-31489	43	22	)	)	PUNCT
fbem-31489	44	1	[	[	X
fbem-31489	44	2	6	6	NUM
fbem-31489	44	3	]	]	PUNCT
fbem-31489	44	4	,	,	PUNCT
fbem-31489	44	5	as	as	ADV
fbem-31489	44	6	well	well	ADV
fbem-31489	44	7	as	as	ADP
fbem-31489	44	8	the	the	DET
fbem-31489	44	9	increasing	increase	VERB
fbem-31489	44	10	application	application	NOUN
fbem-31489	44	11	of	of	ADP
fbem-31489	44	12	digital	digital	ADJ
fbem-31489	44	13	tools	tool	NOUN
fbem-31489	44	14	in	in	ADP
fbem-31489	44	15	real	real	ADJ
fbem-31489	44	16	estate	estate	NOUN
fbem-31489	44	17	(	(	PUNCT
fbem-31489	44	18	yusoff	yusoff	PROPN
fbem-31489	44	19	&	&	CCONJ
fbem-31489	44	20	ying	ying	PROPN
fbem-31489	44	21	,	,	PUNCT
fbem-31489	44	22	2020	2020	NUM
fbem-31489	44	23	)	)	PUNCT
fbem-31489	45	1	[	[	X
fbem-31489	45	2	7	7	NUM
fbem-31489	45	3	]	]	PUNCT
fbem-31489	45	4	,	,	PUNCT
fbem-31489	45	5	there	there	PRON
fbem-31489	45	6	is	be	VERB
fbem-31489	45	7	limited	limit	VERB
fbem-31489	45	8	empirical	empirical	ADJ
fbem-31489	45	9	evidence	evidence	NOUN
fbem-31489	45	10	that	that	PRON
fbem-31489	45	11	explores	explore	VERB
fbem-31489	45	12	how	how	SCONJ
fbem-31489	45	13	such	such	ADJ
fbem-31489	45	14	strategies	strategy	NOUN
fbem-31489	45	15	specifically	specifically	ADV
fbem-31489	45	16	influence	influence	VERB
fbem-31489	45	17	profitability	profitability	NOUN
fbem-31489	45	18	at	at	ADP
fbem-31489	45	19	the	the	DET
fbem-31489	45	20	agency	agency	NOUN
fbem-31489	45	21	level	level	NOUN
fbem-31489	45	22	within	within	ADP
fbem-31489	45	23	shandong	shandong	PROPN
fbem-31489	45	24	’s	’s	PART
fbem-31489	45	25	real	real	ADJ
fbem-31489	45	26	estate	estate	NOUN
fbem-31489	45	27	landscape	landscape	NOUN
fbem-31489	45	28	.	.	PUNCT
fbem-31489	46	1	while	while	SCONJ
fbem-31489	46	2	some	some	DET
fbem-31489	46	3	findings	finding	NOUN
fbem-31489	46	4	suggest	suggest	VERB
fbem-31489	46	5	a	a	DET
fbem-31489	46	6	positive	positive	ADJ
fbem-31489	46	7	relationship	relationship	NOUN
fbem-31489	46	8	between	between	ADP
fbem-31489	46	9	digital	digital	ADJ
fbem-31489	46	10	marketing	marketing	NOUN
fbem-31489	46	11	and	and	CCONJ
fbem-31489	46	12	sales	sale	NOUN
fbem-31489	46	13	performance	performance	NOUN
fbem-31489	46	14	(	(	PUNCT
fbem-31489	46	15	siddiqui	siddiqui	NOUN
fbem-31489	46	16	,	,	PUNCT
fbem-31489	46	17	2024	2024	NUM
fbem-31489	46	18	)	)	PUNCT
fbem-31489	47	1	[	[	X
fbem-31489	47	2	8	8	NUM
fbem-31489	47	3	]	]	PUNCT
fbem-31489	47	4	,	,	PUNCT
fbem-31489	47	5	comprehensive	comprehensive	ADJ
fbem-31489	47	6	,	,	PUNCT
fbem-31489	47	7	localized	localized	ADJ
fbem-31489	47	8	assessments	assessment	NOUN
fbem-31489	47	9	that	that	PRON
fbem-31489	47	10	quantify	quantify	VERB
fbem-31489	47	11	and	and	CCONJ
fbem-31489	47	12	qualify	qualify	VERB
fbem-31489	47	13	its	its	PRON
fbem-31489	47	14	direct	direct	ADJ
fbem-31489	47	15	impact	impact	NOUN
fbem-31489	47	16	on	on	ADP
fbem-31489	47	17	profitability	profitability	NOUN
fbem-31489	47	18	are	be	AUX
fbem-31489	47	19	largely	largely	ADV
fbem-31489	47	20	absent	absent	ADJ
fbem-31489	47	21	from	from	ADP
fbem-31489	47	22	the	the	DET
fbem-31489	47	23	current	current	ADJ
fbem-31489	47	24	literature	literature	NOUN
fbem-31489	47	25	.	.	PUNCT
fbem-31489	48	1	this	this	DET
fbem-31489	48	2	research	research	NOUN
fbem-31489	48	3	gap	gap	NOUN
fbem-31489	48	4	underscores	underscore	VERB
fbem-31489	48	5	the	the	DET
fbem-31489	48	6	urgent	urgent	ADJ
fbem-31489	48	7	need	need	NOUN
fbem-31489	48	8	for	for	ADP
fbem-31489	48	9	contextualized	contextualized	ADJ
fbem-31489	48	10	studies	study	NOUN
fbem-31489	48	11	that	that	PRON
fbem-31489	48	12	explore	explore	VERB
fbem-31489	48	13	the	the	DET
fbem-31489	48	14	operational	operational	ADJ
fbem-31489	48	15	realities	reality	NOUN
fbem-31489	48	16	of	of	ADP
fbem-31489	48	17	digital	digital	ADJ
fbem-31489	48	18	marketing	marketing	NOUN
fbem-31489	48	19	within	within	ADP
fbem-31489	48	20	shandong	shandong	PROPN
fbem-31489	48	21	’s	’s	PART
fbem-31489	48	22	real	real	ADJ
fbem-31489	48	23	estate	estate	NOUN
fbem-31489	48	24	agencies	agency	NOUN
fbem-31489	48	25	.	.	PUNCT
fbem-31489	49	1	a	a	DET
fbem-31489	49	2	deeper	deep	ADJ
fbem-31489	49	3	understanding	understanding	NOUN
fbem-31489	49	4	of	of	ADP
fbem-31489	49	5	how	how	SCONJ
fbem-31489	49	6	these	these	DET
fbem-31489	49	7	agencies	agency	NOUN
fbem-31489	49	8	adopt	adopt	VERB
fbem-31489	49	9	,	,	PUNCT
fbem-31489	49	10	implement	implement	VERB
fbem-31489	49	11	,	,	PUNCT
fbem-31489	49	12	and	and	CCONJ
fbem-31489	49	13	evaluate	evaluate	VERB
fbem-31489	49	14	digital	digital	ADJ
fbem-31489	49	15	marketing	marketing	NOUN
fbem-31489	49	16	strategies	strategy	NOUN
fbem-31489	49	17	can	can	AUX
fbem-31489	49	18	inform	inform	VERB
fbem-31489	49	19	both	both	PRON
fbem-31489	49	20	academic	academic	ADJ
fbem-31489	49	21	inquiry	inquiry	NOUN
fbem-31489	49	22	and	and	CCONJ
fbem-31489	49	23	managerial	managerial	ADJ
fbem-31489	49	24	practice	practice	NOUN
fbem-31489	49	25	.	.	PUNCT
fbem-31489	50	1	addressing	address	VERB
fbem-31489	50	2	this	this	DET
fbem-31489	50	3	void	void	NOUN
fbem-31489	50	4	will	will	AUX
fbem-31489	50	5	generate	generate	VERB
fbem-31489	50	6	valuable	valuable	ADJ
fbem-31489	50	7	insights	insight	NOUN
fbem-31489	50	8	for	for	ADP
fbem-31489	50	9	practitioners	practitioner	NOUN
fbem-31489	50	10	seeking	seek	VERB
fbem-31489	50	11	to	to	PART
fbem-31489	50	12	optimize	optimize	VERB
fbem-31489	50	13	marketing	marketing	NOUN
fbem-31489	50	14	investments	investment	NOUN
fbem-31489	50	15	and	and	CCONJ
fbem-31489	50	16	sustain	sustain	VERB
fbem-31489	50	17	competitive	competitive	ADJ
fbem-31489	50	18	advantage	advantage	NOUN
fbem-31489	50	19	and	and	CCONJ
fbem-31489	50	20	will	will	AUX
fbem-31489	50	21	contribute	contribute	VERB
fbem-31489	50	22	meaningfully	meaningfully	ADV
fbem-31489	50	23	to	to	ADP
fbem-31489	50	24	the	the	DET
fbem-31489	50	25	scholarly	scholarly	ADJ
fbem-31489	50	26	discourse	discourse	NOUN
fbem-31489	50	27	on	on	ADP
fbem-31489	50	28	digital	digital	ADJ
fbem-31489	50	29	transformation	transformation	NOUN
fbem-31489	50	30	and	and	CCONJ
fbem-31489	50	31	strategic	strategic	ADJ
fbem-31489	50	32	marketing	marketing	NOUN
fbem-31489	50	33	within	within	ADP
fbem-31489	50	34	region	region	NOUN
fbem-31489	50	35	-	-	PUNCT
fbem-31489	50	36	specific	specific	ADJ
fbem-31489	50	37	real	real	ADJ
fbem-31489	50	38	estate	estate	NOUN
fbem-31489	50	39	markets	market	NOUN
fbem-31489	50	40	.	.	PUNCT
fbem-31489	51	1	2	2	X
fbem-31489	51	2	.	.	X
fbem-31489	51	3	methodology	methodology	NOUN
fbem-31489	51	4	this	this	DET
fbem-31489	51	5	study	study	NOUN
fbem-31489	51	6	adopts	adopt	VERB
fbem-31489	51	7	a	a	DET
fbem-31489	51	8	qualitative	qualitative	ADJ
fbem-31489	51	9	research	research	NOUN
fbem-31489	51	10	design	design	NOUN
fbem-31489	51	11	to	to	PART
fbem-31489	51	12	explore	explore	VERB
fbem-31489	51	13	the	the	DET
fbem-31489	51	14	digital	digital	ADJ
fbem-31489	51	15	marketing	marketing	NOUN
fbem-31489	51	16	strategies	strategy	NOUN
fbem-31489	51	17	commonly	commonly	ADV
fbem-31489	51	18	employed	employ	VERB
fbem-31489	51	19	by	by	ADP
fbem-31489	51	20	real	real	ADJ
fbem-31489	51	21	estate	estate	NOUN
fbem-31489	51	22	agencies	agency	NOUN
fbem-31489	51	23	in	in	ADP
fbem-31489	51	24	shandong	shandong	PROPN
fbem-31489	51	25	,	,	PUNCT
fbem-31489	51	26	china	china	PROPN
fbem-31489	51	27	.	.	PUNCT
fbem-31489	52	1	a	a	DET
fbem-31489	52	2	qualitative	qualitative	ADJ
fbem-31489	52	3	approach	approach	NOUN
fbem-31489	52	4	is	be	AUX
fbem-31489	52	5	appropriate	appropriate	ADJ
fbem-31489	52	6	as	as	SCONJ
fbem-31489	52	7	it	it	PRON
fbem-31489	52	8	allows	allow	VERB
fbem-31489	52	9	for	for	ADP
fbem-31489	52	10	an	an	DET
fbem-31489	52	11	in	in	ADP
fbem-31489	52	12	-	-	PUNCT
fbem-31489	52	13	depth	depth	NOUN
fbem-31489	52	14	understanding	understanding	NOUN
fbem-31489	52	15	of	of	ADP
fbem-31489	52	16	managerial	managerial	ADJ
fbem-31489	52	17	perspectives	perspective	NOUN
fbem-31489	52	18	,	,	PUNCT
fbem-31489	52	19	strategic	strategic	ADJ
fbem-31489	52	20	practices	practice	NOUN
fbem-31489	52	21	,	,	PUNCT
fbem-31489	52	22	and	and	CCONJ
fbem-31489	52	23	contextual	contextual	ADJ
fbem-31489	52	24	factors	factor	NOUN
fbem-31489	52	25	influencing	influence	VERB
fbem-31489	52	26	digital	digital	ADJ
fbem-31489	52	27	marketing	marketing	NOUN
fbem-31489	52	28	decisions	decision	NOUN
fbem-31489	52	29	in	in	ADP
fbem-31489	52	30	the	the	DET
fbem-31489	52	31	real	real	ADJ
fbem-31489	52	32	estate	estate	NOUN
fbem-31489	52	33	sector	sector	NOUN
fbem-31489	52	34	.	.	PUNCT
fbem-31489	53	1	data	datum	NOUN
fbem-31489	53	2	collection	collection	NOUN
fbem-31489	53	3	is	be	AUX
fbem-31489	53	4	carried	carry	VERB
fbem-31489	53	5	out	out	ADP
fbem-31489	53	6	through	through	ADP
fbem-31489	53	7	semi	semi	ADJ
fbem-31489	53	8	-	-	ADJ
fbem-31489	53	9	structured	structured	ADJ
fbem-31489	53	10	interviews	interview	NOUN
fbem-31489	53	11	,	,	PUNCT
fbem-31489	53	12	which	which	PRON
fbem-31489	53	13	provide	provide	VERB
fbem-31489	53	14	flexibility	flexibility	NOUN
fbem-31489	53	15	for	for	SCONJ
fbem-31489	53	16	respondents	respondent	NOUN
fbem-31489	53	17	to	to	PART
fbem-31489	53	18	elaborate	elaborate	VERB
fbem-31489	53	19	on	on	ADP
fbem-31489	53	20	their	their	PRON
fbem-31489	53	21	experiences	experience	NOUN
fbem-31489	53	22	while	while	SCONJ
fbem-31489	53	23	ensuring	ensure	VERB
fbem-31489	53	24	that	that	SCONJ
fbem-31489	53	25	key	key	ADJ
fbem-31489	53	26	areas	area	NOUN
fbem-31489	53	27	of	of	ADP
fbem-31489	53	28	inquiry	inquiry	NOUN
fbem-31489	53	29	are	be	AUX
fbem-31489	53	30	consistently	consistently	ADV
fbem-31489	53	31	addressed	address	VERB
fbem-31489	53	32	.	.	PUNCT
fbem-31489	54	1	the	the	DET
fbem-31489	54	2	interview	interview	NOUN
fbem-31489	54	3	guide	guide	NOUN
fbem-31489	54	4	contains	contain	VERB
fbem-31489	54	5	open	open	ADV
fbem-31489	54	6	-	-	PUNCT
fbem-31489	54	7	ended	end	VERB
fbem-31489	54	8	questions	question	NOUN
fbem-31489	54	9	focusing	focus	VERB
fbem-31489	54	10	on	on	ADP
fbem-31489	54	11	the	the	DET
fbem-31489	54	12	types	type	NOUN
fbem-31489	54	13	of	of	ADP
fbem-31489	54	14	digital	digital	ADJ
fbem-31489	54	15	marketing	marketing	NOUN
fbem-31489	54	16	strategies	strategy	NOUN
fbem-31489	54	17	used	use	VERB
fbem-31489	54	18	,	,	PUNCT
fbem-31489	54	19	the	the	DET
fbem-31489	54	20	rationale	rationale	NOUN
fbem-31489	54	21	behind	behind	ADP
fbem-31489	54	22	their	their	PRON
fbem-31489	54	23	adoption	adoption	NOUN
fbem-31489	54	24	,	,	PUNCT
fbem-31489	54	25	perceived	perceive	VERB
fbem-31489	54	26	effectiveness	effectiveness	NOUN
fbem-31489	54	27	,	,	PUNCT
fbem-31489	54	28	challenges	challenge	NOUN
fbem-31489	54	29	encountered	encounter	VERB
fbem-31489	54	30	,	,	PUNCT
fbem-31489	54	31	and	and	CCONJ
fbem-31489	54	32	observed	observe	VERB
fbem-31489	54	33	market	market	NOUN
fbem-31489	54	34	trends	trend	NOUN
fbem-31489	54	35	.	.	PUNCT
fbem-31489	55	1	the	the	DET
fbem-31489	55	2	participants	participant	NOUN
fbem-31489	55	3	of	of	ADP
fbem-31489	55	4	this	this	DET
fbem-31489	55	5	study	study	NOUN
fbem-31489	55	6	consist	consist	NOUN
fbem-31489	55	7	of	of	ADP
fbem-31489	55	8	ten	ten	NUM
fbem-31489	55	9	(	(	PUNCT
fbem-31489	55	10	10	10	NUM
fbem-31489	55	11	)	)	PUNCT
fbem-31489	55	12	managers	manager	NOUN
fbem-31489	55	13	currently	currently	ADV
fbem-31489	55	14	working	work	VERB
fbem-31489	55	15	in	in	ADP
fbem-31489	55	16	real	real	ADJ
fbem-31489	55	17	estate	estate	NOUN
fbem-31489	55	18	agencies	agency	NOUN
fbem-31489	55	19	in	in	ADP
fbem-31489	55	20	shandong	shandong	PROPN
fbem-31489	55	21	.	.	PUNCT
fbem-31489	56	1	these	these	DET
fbem-31489	56	2	respondents	respondent	NOUN
fbem-31489	56	3	are	be	AUX
fbem-31489	56	4	selected	select	VERB
fbem-31489	56	5	using	use	VERB
fbem-31489	56	6	purposive	purposive	ADJ
fbem-31489	56	7	sampling	sampling	NOUN
fbem-31489	56	8	,	,	PUNCT
fbem-31489	56	9	targeting	target	VERB
fbem-31489	56	10	individuals	individual	NOUN
fbem-31489	56	11	directly	directly	ADV
fbem-31489	56	12	involved	involve	VERB
fbem-31489	56	13	in	in	ADP
fbem-31489	56	14	the	the	DET
fbem-31489	56	15	formulation	formulation	NOUN
fbem-31489	56	16	and	and	CCONJ
fbem-31489	56	17	implementation	implementation	NOUN
fbem-31489	56	18	of	of	ADP
fbem-31489	56	19	marketing	marketing	NOUN
fbem-31489	56	20	strategies	strategy	NOUN
fbem-31489	56	21	within	within	ADP
fbem-31489	56	22	their	their	PRON
fbem-31489	56	23	respective	respective	ADJ
fbem-31489	56	24	agencies	agency	NOUN
fbem-31489	56	25	.	.	PUNCT
fbem-31489	57	1	this	this	DET
fbem-31489	57	2	sampling	sampling	NOUN
fbem-31489	57	3	method	method	NOUN
fbem-31489	57	4	ensures	ensure	VERB
fbem-31489	57	5	that	that	SCONJ
fbem-31489	57	6	the	the	DET
fbem-31489	57	7	data	datum	NOUN
fbem-31489	57	8	collected	collect	VERB
fbem-31489	57	9	reflect	reflect	VERB
fbem-31489	57	10	informed	inform	VERB
fbem-31489	57	11	managerial	managerial	ADJ
fbem-31489	57	12	perspectives	perspective	NOUN
fbem-31489	57	13	relevant	relevant	ADJ
fbem-31489	57	14	to	to	ADP
fbem-31489	57	15	the	the	DET
fbem-31489	57	16	study	study	NOUN
fbem-31489	57	17	's	's	PART
fbem-31489	57	18	objective	objective	NOUN
fbem-31489	57	19	.	.	PUNCT
fbem-31489	58	1	interviews	interview	NOUN
fbem-31489	58	2	are	be	AUX
fbem-31489	58	3	conducted	conduct	VERB
fbem-31489	58	4	either	either	CCONJ
fbem-31489	58	5	face	face	NOUN
fbem-31489	58	6	-	-	PUNCT
fbem-31489	58	7	to	to	ADP
fbem-31489	58	8	-	-	PUNCT
fbem-31489	58	9	face	face	NOUN
fbem-31489	58	10	or	or	CCONJ
fbem-31489	58	11	via	via	ADP
fbem-31489	58	12	online	online	ADJ
fbem-31489	58	13	platforms	platform	NOUN
fbem-31489	58	14	,	,	PUNCT
fbem-31489	58	15	depending	depend	VERB
fbem-31489	58	16	on	on	ADP
fbem-31489	58	17	the	the	DET
fbem-31489	58	18	availability	availability	NOUN
fbem-31489	58	19	and	and	CCONJ
fbem-31489	58	20	preference	preference	NOUN
fbem-31489	58	21	of	of	ADP
fbem-31489	58	22	the	the	DET
fbem-31489	58	23	respondents	respondent	NOUN
fbem-31489	58	24	.	.	PUNCT
fbem-31489	59	1	with	with	ADP
fbem-31489	59	2	participants	participant	NOUN
fbem-31489	59	3	'	'	PART
fbem-31489	59	4	consent	consent	NOUN
fbem-31489	59	5	,	,	PUNCT
fbem-31489	59	6	interviews	interview	NOUN
fbem-31489	59	7	are	be	AUX
fbem-31489	59	8	recorded	record	VERB
fbem-31489	59	9	and	and	CCONJ
fbem-31489	59	10	transcribed	transcribe	VERB
fbem-31489	59	11	for	for	ADP
fbem-31489	59	12	analysis	analysis	NOUN
fbem-31489	59	13	.	.	PUNCT
fbem-31489	60	1	thematic	thematic	ADJ
fbem-31489	60	2	analysis	analysis	NOUN
fbem-31489	60	3	is	be	AUX
fbem-31489	60	4	employed	employ	VERB
fbem-31489	60	5	to	to	PART
fbem-31489	60	6	identify	identify	VERB
fbem-31489	60	7	recurring	recur	VERB
fbem-31489	60	8	patterns	pattern	NOUN
fbem-31489	60	9	,	,	PUNCT
fbem-31489	60	10	themes	theme	NOUN
fbem-31489	60	11	,	,	PUNCT
fbem-31489	60	12	and	and	CCONJ
fbem-31489	60	13	insights	insight	NOUN
fbem-31489	60	14	from	from	ADP
fbem-31489	60	15	the	the	DET
fbem-31489	60	16	interview	interview	NOUN
fbem-31489	60	17	data	datum	NOUN
fbem-31489	60	18	,	,	PUNCT
fbem-31489	60	19	allowing	allow	VERB
fbem-31489	60	20	for	for	ADP
fbem-31489	60	21	a	a	DET
fbem-31489	60	22	systematic	systematic	ADJ
fbem-31489	60	23	interpretation	interpretation	NOUN
fbem-31489	60	24	of	of	ADP
fbem-31489	60	25	the	the	DET
fbem-31489	60	26	strategies	strategy	NOUN
fbem-31489	60	27	utilized	utilize	VERB
fbem-31489	60	28	by	by	ADP
fbem-31489	60	29	real	real	ADJ
fbem-31489	60	30	estate	estate	NOUN
fbem-31489	60	31	agencies	agency	NOUN
fbem-31489	60	32	in	in	ADP
fbem-31489	60	33	the	the	DET
fbem-31489	60	34	region	region	NOUN
fbem-31489	60	35	.	.	PUNCT
fbem-31489	61	1	ethical	ethical	ADJ
fbem-31489	61	2	considerations	consideration	NOUN
fbem-31489	61	3	are	be	AUX
fbem-31489	61	4	strictly	strictly	ADV
fbem-31489	61	5	observed	observe	VERB
fbem-31489	61	6	throughout	throughout	ADP
fbem-31489	61	7	the	the	DET
fbem-31489	61	8	study	study	NOUN
fbem-31489	61	9	.	.	PUNCT
fbem-31489	62	1	participants	participant	NOUN
fbem-31489	62	2	are	be	AUX
fbem-31489	62	3	informed	inform	VERB
fbem-31489	62	4	of	of	ADP
fbem-31489	62	5	the	the	DET
fbem-31489	62	6	study	study	NOUN
fbem-31489	62	7	's	's	PART
fbem-31489	62	8	purpose	purpose	NOUN
fbem-31489	62	9	,	,	PUNCT
fbem-31489	62	10	assured	assure	VERB
fbem-31489	62	11	of	of	ADP
fbem-31489	62	12	the	the	DET
fbem-31489	62	13	confidentiality	confidentiality	NOUN
fbem-31489	62	14	of	of	ADP
fbem-31489	62	15	their	their	PRON
fbem-31489	62	16	responses	response	NOUN
fbem-31489	62	17	,	,	PUNCT
fbem-31489	62	18	and	and	CCONJ
fbem-31489	62	19	reminded	remind	VERB
fbem-31489	62	20	of	of	ADP
fbem-31489	62	21	their	their	PRON
fbem-31489	62	22	right	right	NOUN
fbem-31489	62	23	to	to	PART
fbem-31489	62	24	withdraw	withdraw	VERB
fbem-31489	62	25	at	at	ADP
fbem-31489	62	26	any	any	DET
fbem-31489	62	27	time	time	NOUN
fbem-31489	62	28	without	without	ADP
fbem-31489	62	29	any	any	DET
fbem-31489	62	30	adverse	adverse	ADJ
fbem-31489	62	31	consequences	consequence	NOUN
fbem-31489	62	32	.	.	PUNCT
fbem-31489	63	1	3	3	X
fbem-31489	63	2	.	.	NOUN
fbem-31489	63	3	results	result	NOUN
fbem-31489	63	4	and	and	CCONJ
fbem-31489	63	5	discussion	discussion	NOUN
fbem-31489	63	6	table	table	NOUN
fbem-31489	63	7	1	1	NUM
fbem-31489	63	8	.	.	PUNCT
fbem-31489	63	9	thematic	thematic	ADJ
fbem-31489	63	10	summary	summary	NOUN
fbem-31489	63	11	of	of	ADP
fbem-31489	63	12	interview	interview	NOUN
fbem-31489	63	13	findings	finding	NOUN
fbem-31489	63	14	theme	theme	NOUN
fbem-31489	63	15	frequency	frequency	NOUN
fbem-31489	63	16	sample	sample	NOUN
fbem-31489	63	17	responses	response	VERB
fbem-31489	63	18	social	social	ADJ
fbem-31489	63	19	media	medium	NOUN
fbem-31489	63	20	marketing	marketing	NOUN
fbem-31489	63	21	and	and	CCONJ
fbem-31489	63	22	live	live	VERB
fbem-31489	63	23	streaming	stream	VERB
fbem-31489	63	24	6	6	NUM
fbem-31489	63	25	m2	m2	NOUN
fbem-31489	63	26	:	:	PUNCT
fbem-31489	63	27	we	we	PRON
fbem-31489	63	28	mainly	mainly	ADV
fbem-31489	63	29	use	use	VERB
fbem-31489	63	30	wechat	wechat	NOUN
fbem-31489	63	31	and	and	CCONJ
fbem-31489	63	32	douyin	douyin	AUX
fbem-31489	63	33	live	live	VERB
fbem-31489	63	34	streaming	streaming	NOUN
fbem-31489	63	35	for	for	ADP
fbem-31489	63	36	promotions	promotion	NOUN
fbem-31489	63	37	.	.	PUNCT
fbem-31489	64	1	paid	pay	VERB
fbem-31489	64	2	advertising	advertising	NOUN
fbem-31489	64	3	and	and	CCONJ
fbem-31489	64	4	digital	digital	ADJ
fbem-31489	64	5	listing	listing	NOUN
fbem-31489	64	6	platforms	platform	NOUN
fbem-31489	64	7	5	5	NUM
fbem-31489	64	8	m5	m5	NOUN
fbem-31489	64	9	:	:	PUNCT
fbem-31489	64	10	we	we	PRON
fbem-31489	64	11	invest	invest	VERB
fbem-31489	64	12	in	in	ADP
fbem-31489	64	13	paid	pay	VERB
fbem-31489	64	14	ads	ad	NOUN
fbem-31489	64	15	on	on	ADP
fbem-31489	64	16	baidu	baidu	NOUN
fbem-31489	64	17	content	content	NOUN
fbem-31489	64	18	-	-	PUNCT
fbem-31489	64	19	driven	drive	VERB
fbem-31489	64	20	marketing	marketing	NOUN
fbem-31489	64	21	and	and	CCONJ
fbem-31489	64	22	crm	crm	NOUN
fbem-31489	64	23	practices	practice	NOUN
fbem-31489	64	24	4	4	NUM
fbem-31489	64	25	m9	m9	NUM
fbem-31489	64	26	:	:	PUNCT
fbem-31489	64	27	we	we	PRON
fbem-31489	64	28	publish	publish	VERB
fbem-31489	64	29	market	market	NOUN
fbem-31489	64	30	insights	insight	NOUN
fbem-31489	64	31	and	and	CCONJ
fbem-31489	64	32	use	use	VERB
fbem-31489	64	33	wechat	wechat	PROPN
fbem-31489	64	34	crm	crm	PROPN
fbem-31489	64	35	for	for	ADP
fbem-31489	64	36	client	client	NOUN
fbem-31489	64	37	follow	follow	NOUN
fbem-31489	64	38	-	-	PUNCT
fbem-31489	64	39	ups	up	NOUN
fbem-31489	64	40	.	.	PUNCT
fbem-31489	65	1	the	the	DET
fbem-31489	65	2	findings	finding	NOUN
fbem-31489	65	3	of	of	ADP
fbem-31489	65	4	this	this	DET
fbem-31489	65	5	study	study	NOUN
fbem-31489	65	6	are	be	AUX
fbem-31489	65	7	summarized	summarize	VERB
fbem-31489	65	8	in	in	ADP
fbem-31489	65	9	table	table	NOUN
fbem-31489	65	10	1	1	NUM
fbem-31489	65	11	,	,	PUNCT
fbem-31489	65	12	which	which	PRON
fbem-31489	65	13	presents	present	VERB
fbem-31489	65	14	the	the	DET
fbem-31489	65	15	dominant	dominant	ADJ
fbem-31489	65	16	themes	theme	NOUN
fbem-31489	65	17	identified	identify	VERB
fbem-31489	65	18	through	through	ADP
fbem-31489	65	19	in	in	ADP
fbem-31489	65	20	-	-	PUNCT
fbem-31489	65	21	depth	depth	NOUN
fbem-31489	65	22	interviews	interview	NOUN
fbem-31489	65	23	with	with	ADP
fbem-31489	65	24	ten	ten	NUM
fbem-31489	65	25	managers	manager	NOUN
fbem-31489	65	26	of	of	ADP
fbem-31489	65	27	real	real	ADJ
fbem-31489	65	28	estate	estate	NOUN
fbem-31489	65	29	agencies	agency	NOUN
fbem-31489	65	30	in	in	ADP
fbem-31489	65	31	shandong	shandong	PROPN
fbem-31489	65	32	,	,	PUNCT
fbem-31489	65	33	china	china	PROPN
fbem-31489	65	34	.	.	PUNCT
fbem-31489	66	1	the	the	DET
fbem-31489	66	2	table	table	NOUN
fbem-31489	66	3	categorizes	categorize	VERB
fbem-31489	66	4	the	the	DET
fbem-31489	66	5	key	key	ADJ
fbem-31489	66	6	digital	digital	ADJ
fbem-31489	66	7	marketing	marketing	NOUN
fbem-31489	66	8	strategies	strategy	NOUN
fbem-31489	66	9	these	these	DET
fbem-31489	66	10	agencies	agency	NOUN
fbem-31489	66	11	commonly	commonly	ADV
fbem-31489	66	12	employ	employ	VERB
fbem-31489	66	13	,	,	PUNCT
fbem-31489	66	14	highlighting	highlight	VERB
fbem-31489	66	15	both	both	DET
fbem-31489	66	16	the	the	DET
fbem-31489	66	17	frequency	frequency	NOUN
fbem-31489	66	18	of	of	ADP
fbem-31489	66	19	each	each	DET
fbem-31489	66	20	theme	theme	NOUN
fbem-31489	66	21	and	and	CCONJ
fbem-31489	66	22	representative	representative	ADJ
fbem-31489	66	23	quotes	quote	NOUN
fbem-31489	66	24	that	that	PRON
fbem-31489	66	25	illustrate	illustrate	VERB
fbem-31489	66	26	their	their	PRON
fbem-31489	66	27	practical	practical	ADJ
fbem-31489	66	28	application	application	NOUN
fbem-31489	66	29	.	.	PUNCT
fbem-31489	67	1	from	from	ADP
fbem-31489	67	2	the	the	DET
fbem-31489	67	3	qualitative	qualitative	ADJ
fbem-31489	67	4	analysis	analysis	NOUN
fbem-31489	67	5	,	,	PUNCT
fbem-31489	67	6	three	three	NUM
fbem-31489	67	7	major	major	ADJ
fbem-31489	67	8	themes	theme	NOUN
fbem-31489	67	9	emerged	emerge	VERB
fbem-31489	67	10	:	:	PUNCT
fbem-31489	67	11	(	(	PUNCT
fbem-31489	67	12	1	1	X
fbem-31489	67	13	)	)	PUNCT
fbem-31489	67	14	social	social	ADJ
fbem-31489	67	15	media	medium	NOUN
fbem-31489	67	16	marketing	marketing	NOUN
fbem-31489	67	17	and	and	CCONJ
fbem-31489	67	18	live	live	VERB
fbem-31489	67	19	streaming	streaming	NOUN
fbem-31489	67	20	,	,	PUNCT
fbem-31489	67	21	(	(	PUNCT
fbem-31489	67	22	2	2	X
fbem-31489	67	23	)	)	PUNCT
fbem-31489	67	24	paid	pay	VERB
fbem-31489	67	25	advertising	advertising	NOUN
fbem-31489	67	26	and	and	CCONJ
fbem-31489	67	27	digital	digital	ADJ
fbem-31489	67	28	listing	listing	NOUN
fbem-31489	67	29	platforms	platform	NOUN
fbem-31489	67	30	,	,	PUNCT
fbem-31489	67	31	and	and	CCONJ
fbem-31489	67	32	(	(	PUNCT
fbem-31489	67	33	3	3	X
fbem-31489	67	34	)	)	PUNCT
fbem-31489	67	35	contentdriven	contentdriven	VERB
fbem-31489	67	36	marketing	marketing	NOUN
fbem-31489	67	37	and	and	CCONJ
fbem-31489	67	38	customer	customer	NOUN
fbem-31489	67	39	relationship	relationship	NOUN
fbem-31489	67	40	management	management	NOUN
fbem-31489	67	41	(	(	PUNCT
fbem-31489	67	42	crm	crm	NOUN
fbem-31489	67	43	)	)	PUNCT
fbem-31489	67	44	practices	practice	NOUN
fbem-31489	67	45	.	.	PUNCT
fbem-31489	68	1	the	the	DET
fbem-31489	68	2	most	most	ADV
fbem-31489	68	3	frequently	frequently	ADV
fbem-31489	68	4	cited	cite	VERB
fbem-31489	68	5	and	and	CCONJ
fbem-31489	68	6	prominently	prominently	ADV
fbem-31489	68	7	emphasized	emphasize	VERB
fbem-31489	68	8	strategy	strategy	NOUN
fbem-31489	68	9	is	be	AUX
fbem-31489	68	10	social	social	ADJ
fbem-31489	68	11	media	medium	NOUN
fbem-31489	68	12	marketing	marketing	NOUN
fbem-31489	68	13	and	and	CCONJ
fbem-31489	68	14	live	live	ADJ
fbem-31489	68	15	streaming	streaming	NOUN
fbem-31489	68	16	,	,	PUNCT
fbem-31489	68	17	mentioned	mention	VERB
fbem-31489	68	18	by	by	ADP
fbem-31489	68	19	six	six	NUM
fbem-31489	68	20	of	of	ADP
fbem-31489	68	21	the	the	DET
fbem-31489	68	22	ten	ten	NUM
fbem-31489	68	23	participants	participant	NOUN
fbem-31489	68	24	.	.	PUNCT
fbem-31489	69	1	these	these	DET
fbem-31489	69	2	managers	manager	NOUN
fbem-31489	69	3	reported	report	VERB
fbem-31489	69	4	that	that	SCONJ
fbem-31489	69	5	platforms	platform	NOUN
fbem-31489	69	6	such	such	ADJ
fbem-31489	69	7	as	as	ADP
fbem-31489	69	8	wechat	wechat	NOUN
fbem-31489	69	9	and	and	CCONJ
fbem-31489	69	10	douyin	douyin	PROPN
fbem-31489	69	11	(	(	PUNCT
fbem-31489	69	12	the	the	DET
fbem-31489	69	13	chinese	chinese	ADJ
fbem-31489	69	14	version	version	NOUN
fbem-31489	69	15	of	of	ADP
fbem-31489	69	16	tiktok	tiktok	NOUN
fbem-31489	69	17	)	)	PUNCT
fbem-31489	69	18	are	be	AUX
fbem-31489	69	19	indispensable	indispensable	ADJ
fbem-31489	69	20	tools	tool	NOUN
fbem-31489	69	21	for	for	ADP
fbem-31489	69	22	promoting	promote	VERB
fbem-31489	69	23	real	real	ADJ
fbem-31489	69	24	estate	estate	NOUN
fbem-31489	69	25	offerings	offering	NOUN
fbem-31489	69	26	.	.	PUNCT
fbem-31489	70	1	the	the	DET
fbem-31489	70	2	appeal	appeal	NOUN
fbem-31489	70	3	of	of	ADP
fbem-31489	70	4	social	social	ADJ
fbem-31489	70	5	media	medium	NOUN
fbem-31489	70	6	lies	lie	VERB
fbem-31489	70	7	in	in	ADP
fbem-31489	70	8	its	its	PRON
fbem-31489	70	9	immediacy	immediacy	NOUN
fbem-31489	70	10	,	,	PUNCT
fbem-31489	70	11	wide	wide	ADJ
fbem-31489	70	12	user	user	NOUN
fbem-31489	70	13	base	base	NOUN
fbem-31489	70	14	,	,	PUNCT
fbem-31489	70	15	and	and	CCONJ
fbem-31489	70	16	visual	visual	ADJ
fbem-31489	70	17	engagement	engagement	NOUN
fbem-31489	70	18	potential	potential	NOUN
fbem-31489	70	19	.	.	PUNCT
fbem-31489	71	1	live	live	ADJ
fbem-31489	71	2	streaming	streaming	NOUN
fbem-31489	71	3	,	,	PUNCT
fbem-31489	71	4	in	in	ADP
fbem-31489	71	5	particular	particular	ADJ
fbem-31489	71	6	,	,	PUNCT
fbem-31489	71	7	was	be	AUX
fbem-31489	71	8	viewed	view	VERB
fbem-31489	71	9	as	as	ADP
fbem-31489	71	10	a	a	DET
fbem-31489	71	11	transformative	transformative	ADJ
fbem-31489	71	12	tool	tool	NOUN
fbem-31489	71	13	that	that	PRON
fbem-31489	71	14	allows	allow	VERB
fbem-31489	71	15	agents	agent	NOUN
fbem-31489	71	16	to	to	PART
fbem-31489	71	17	provide	provide	VERB
fbem-31489	71	18	virtual	virtual	ADJ
fbem-31489	71	19	property	property	NOUN
fbem-31489	71	20	tours	tour	NOUN
fbem-31489	71	21	in	in	ADP
fbem-31489	71	22	real	real	ADJ
fbem-31489	71	23	time	time	NOUN
fbem-31489	71	24	,	,	PUNCT
fbem-31489	71	25	respond	respond	VERB
fbem-31489	71	26	to	to	PART
fbem-31489	71	27	viewer	viewer	VERB
fbem-31489	71	28	inquiries	inquiry	NOUN
fbem-31489	71	29	,	,	PUNCT
fbem-31489	71	30	and	and	CCONJ
fbem-31489	71	31	simulate	simulate	VERB
fbem-31489	71	32	face	face	NOUN
fbem-31489	71	33	-	-	PUNCT
fbem-31489	71	34	to	to	ADP
fbem-31489	71	35	-	-	PUNCT
fbem-31489	71	36	face	face	NOUN
fbem-31489	71	37	interactions	interaction	NOUN
fbem-31489	71	38	.	.	PUNCT
fbem-31489	72	1	this	this	DET
fbem-31489	72	2	strategy	strategy	NOUN
fbem-31489	72	3	is	be	AUX
fbem-31489	72	4	not	not	PART
fbem-31489	72	5	only	only	ADV
fbem-31489	72	6	cost	cost	NOUN
fbem-31489	72	7	-	-	PUNCT
fbem-31489	72	8	effective	effective	ADJ
fbem-31489	72	9	but	but	CCONJ
fbem-31489	72	10	also	also	ADV
fbem-31489	72	11	highly	highly	ADV
fbem-31489	72	12	compatible	compatible	ADJ
fbem-31489	72	13	with	with	ADP
fbem-31489	72	14	the	the	DET
fbem-31489	72	15	preferences	preference	NOUN
fbem-31489	72	16	of	of	ADP
fbem-31489	72	17	younger	young	ADJ
fbem-31489	72	18	,	,	PUNCT
fbem-31489	72	19	tech	tech	NOUN
fbem-31489	72	20	-	-	PUNCT
fbem-31489	72	21	savvy	savvy	ADJ
fbem-31489	72	22	buyers	buyer	NOUN
fbem-31489	72	23	who	who	PRON
fbem-31489	72	24	prefer	prefer	VERB
fbem-31489	72	25	interactive	interactive	ADJ
fbem-31489	72	26	and	and	CCONJ
fbem-31489	72	27	visually	visually	ADV
fbem-31489	72	28	immersive	immersive	ADJ
fbem-31489	72	29	experiences	experience	NOUN
fbem-31489	72	30	over	over	ADP
fbem-31489	72	31	static	static	ADJ
fbem-31489	72	32	advertisements	advertisement	NOUN
fbem-31489	72	33	.	.	PUNCT
fbem-31489	73	1	some	some	DET
fbem-31489	73	2	respondents	respondent	NOUN
fbem-31489	73	3	also	also	ADV
fbem-31489	73	4	noted	note	VERB
fbem-31489	73	5	that	that	SCONJ
fbem-31489	73	6	frequent	frequent	ADJ
fbem-31489	73	7	livestream	livestream	NOUN
fbem-31489	73	8	sessions	session	NOUN
fbem-31489	73	9	have	have	AUX
fbem-31489	73	10	become	become	VERB
fbem-31489	73	11	a	a	DET
fbem-31489	73	12	routine	routine	ADJ
fbem-31489	73	13	marketing	marketing	NOUN
fbem-31489	73	14	practice	practice	NOUN
fbem-31489	73	15	,	,	PUNCT
fbem-31489	73	16	often	often	ADV
fbem-31489	73	17	conducted	conduct	VERB
fbem-31489	73	18	during	during	ADP
fbem-31489	73	19	peak	peak	NOUN
fbem-31489	73	20	engagement	engagement	NOUN
fbem-31489	73	21	hours	hour	NOUN
fbem-31489	73	22	or	or	CCONJ
fbem-31489	73	23	tied	tie	VERB
fbem-31489	73	24	to	to	ADP
fbem-31489	73	25	promotional	promotional	ADJ
fbem-31489	73	26	campaigns	campaign	NOUN
fbem-31489	73	27	.	.	PUNCT
fbem-31489	74	1	by	by	ADP
fbem-31489	74	2	building	build	VERB
fbem-31489	74	3	familiarity	familiarity	NOUN
fbem-31489	74	4	and	and	CCONJ
fbem-31489	74	5	trust	trust	NOUN
fbem-31489	74	6	through	through	ADP
fbem-31489	74	7	repeated	repeat	VERB
fbem-31489	74	8	exposure	exposure	NOUN
fbem-31489	74	9	,	,	PUNCT
fbem-31489	74	10	live	live	ADJ
fbem-31489	74	11	streaming	streaming	NOUN
fbem-31489	74	12	has	have	AUX
fbem-31489	74	13	effectively	effectively	ADV
fbem-31489	74	14	reduced	reduce	VERB
fbem-31489	74	15	buyer	buyer	NOUN
fbem-31489	74	16	hesitancy	hesitancy	NOUN
fbem-31489	74	17	and	and	CCONJ
fbem-31489	74	18	shortened	shorten	VERB
fbem-31489	74	19	the	the	DET
fbem-31489	74	20	sales	sale	NOUN
fbem-31489	74	21	cycle	cycle	NOUN
fbem-31489	74	22	.	.	PUNCT
fbem-31489	75	1	the	the	DET
fbem-31489	75	2	second	second	ADJ
fbem-31489	75	3	key	key	ADJ
fbem-31489	75	4	theme	theme	NOUN
fbem-31489	75	5	,	,	PUNCT
fbem-31489	75	6	paid	pay	VERB
fbem-31489	75	7	advertising	advertising	NOUN
fbem-31489	75	8	and	and	CCONJ
fbem-31489	75	9	digital	digital	ADJ
fbem-31489	75	10	listing	listing	NOUN
fbem-31489	75	11	platforms	platform	NOUN
fbem-31489	75	12	,	,	PUNCT
fbem-31489	75	13	was	be	AUX
fbem-31489	75	14	referenced	reference	VERB
fbem-31489	75	15	in	in	ADP
fbem-31489	75	16	five	five	NUM
fbem-31489	75	17	interviews	interview	NOUN
fbem-31489	75	18	.	.	PUNCT
fbem-31489	76	1	managers	manager	NOUN
fbem-31489	76	2	described	describe	VERB
fbem-31489	76	3	how	how	SCONJ
fbem-31489	76	4	platforms	platform	NOUN
fbem-31489	76	5	such	such	ADJ
fbem-31489	76	6	as	as	ADP
fbem-31489	76	7	anjuke	anjuke	ADJ
fbem-31489	76	8	,	,	PUNCT
fbem-31489	76	9	fang.com	fang.com	X
fbem-31489	76	10	,	,	PUNCT
fbem-31489	76	11	and	and	CCONJ
fbem-31489	76	12	58.com	58.com	PROPN
fbem-31489	76	13	are	be	AUX
fbem-31489	76	14	essential	essential	ADJ
fbem-31489	76	15	for	for	ADP
fbem-31489	76	16	achieving	achieve	VERB
fbem-31489	76	17	baseline	baseline	NOUN
fbem-31489	76	18	visibility	visibility	NOUN
fbem-31489	76	19	in	in	ADP
fbem-31489	76	20	the	the	DET
fbem-31489	76	21	competitive	competitive	ADJ
fbem-31489	76	22	real	real	ADJ
fbem-31489	76	23	estate	estate	NOUN
fbem-31489	76	24	market	market	NOUN
fbem-31489	76	25	.	.	PUNCT
fbem-31489	77	1	in	in	ADP
fbem-31489	77	2	addition	addition	NOUN
fbem-31489	77	3	to	to	ADP
fbem-31489	77	4	organic	organic	ADJ
fbem-31489	77	5	listings	listing	NOUN
fbem-31489	77	6	,	,	PUNCT
fbem-31489	77	7	agencies	agency	NOUN
fbem-31489	77	8	also	also	ADV
fbem-31489	77	9	invest	invest	VERB
fbem-31489	77	10	in	in	ADP
fbem-31489	77	11	paid	pay	VERB
fbem-31489	77	12	advertisements	advertisement	NOUN
fbem-31489	77	13	on	on	ADP
fbem-31489	77	14	baidu	baidu	NOUN
fbem-31489	77	15	search	search	NOUN
fbem-31489	77	16	results	result	NOUN
fbem-31489	77	17	and	and	CCONJ
fbem-31489	77	18	social	social	ADJ
fbem-31489	77	19	media	medium	NOUN
fbem-31489	77	20	platforms	platform	NOUN
fbem-31489	77	21	to	to	PART
fbem-31489	77	22	amplify	amplify	VERB
fbem-31489	77	23	reach	reach	NOUN
fbem-31489	77	24	.	.	PUNCT
fbem-31489	78	1	41	41	NUM
fbem-31489	78	2	this	this	DET
fbem-31489	78	3	form	form	NOUN
fbem-31489	78	4	of	of	ADP
fbem-31489	78	5	outbound	outbound	ADJ
fbem-31489	78	6	marketing	marketing	NOUN
fbem-31489	78	7	is	be	AUX
fbem-31489	78	8	increasingly	increasingly	ADV
fbem-31489	78	9	supported	support	VERB
fbem-31489	78	10	by	by	ADP
fbem-31489	78	11	data	datum	NOUN
fbem-31489	78	12	analytics	analytic	NOUN
fbem-31489	78	13	,	,	PUNCT
fbem-31489	78	14	as	as	SCONJ
fbem-31489	78	15	managers	manager	NOUN
fbem-31489	78	16	track	track	VERB
fbem-31489	78	17	campaign	campaign	NOUN
fbem-31489	78	18	performance	performance	NOUN
fbem-31489	78	19	through	through	ADP
fbem-31489	78	20	click	click	VERB
fbem-31489	78	21	-	-	PUNCT
fbem-31489	78	22	through	through	ADP
fbem-31489	78	23	rates	rate	NOUN
fbem-31489	78	24	,	,	PUNCT
fbem-31489	78	25	inquiry	inquiry	NOUN
fbem-31489	78	26	volumes	volume	NOUN
fbem-31489	78	27	,	,	PUNCT
fbem-31489	78	28	and	and	CCONJ
fbem-31489	78	29	actual	actual	ADJ
fbem-31489	78	30	conversion	conversion	NOUN
fbem-31489	78	31	metrics	metric	NOUN
fbem-31489	78	32	.	.	PUNCT
fbem-31489	79	1	several	several	ADJ
fbem-31489	79	2	agencies	agency	NOUN
fbem-31489	79	3	indicated	indicate	VERB
fbem-31489	79	4	that	that	SCONJ
fbem-31489	79	5	their	their	PRON
fbem-31489	79	6	digital	digital	ADJ
fbem-31489	79	7	marketing	marketing	NOUN
fbem-31489	79	8	decisions	decision	NOUN
fbem-31489	79	9	are	be	AUX
fbem-31489	79	10	now	now	ADV
fbem-31489	79	11	guided	guide	VERB
fbem-31489	79	12	by	by	ADP
fbem-31489	79	13	real	real	ADJ
fbem-31489	79	14	-	-	PUNCT
fbem-31489	79	15	time	time	NOUN
fbem-31489	79	16	data	datum	NOUN
fbem-31489	79	17	dashboards	dashboard	NOUN
fbem-31489	79	18	,	,	PUNCT
fbem-31489	79	19	which	which	PRON
fbem-31489	79	20	help	help	VERB
fbem-31489	79	21	optimize	optimize	VERB
fbem-31489	79	22	ad	ad	NOUN
fbem-31489	79	23	placements	placement	NOUN
fbem-31489	79	24	,	,	PUNCT
fbem-31489	79	25	refine	refine	VERB
fbem-31489	79	26	target	target	NOUN
fbem-31489	79	27	audiences	audience	NOUN
fbem-31489	79	28	,	,	PUNCT
fbem-31489	79	29	and	and	CCONJ
fbem-31489	79	30	manage	manage	VERB
fbem-31489	79	31	budget	budget	NOUN
fbem-31489	79	32	allocations	allocation	NOUN
fbem-31489	79	33	.	.	PUNCT
fbem-31489	80	1	this	this	DET
fbem-31489	80	2	performanceoriented	performanceoriente	VERB
fbem-31489	80	3	approach	approach	NOUN
fbem-31489	80	4	reflects	reflect	VERB
fbem-31489	80	5	a	a	DET
fbem-31489	80	6	shift	shift	NOUN
fbem-31489	80	7	from	from	ADP
fbem-31489	80	8	traditional	traditional	ADJ
fbem-31489	80	9	static	static	ADJ
fbem-31489	80	10	advertising	advertising	NOUN
fbem-31489	80	11	to	to	ADP
fbem-31489	80	12	a	a	DET
fbem-31489	80	13	more	more	ADV
fbem-31489	80	14	agile	agile	ADJ
fbem-31489	80	15	,	,	PUNCT
fbem-31489	80	16	results	result	NOUN
fbem-31489	80	17	-	-	PUNCT
fbem-31489	80	18	driven	drive	VERB
fbem-31489	80	19	digital	digital	ADJ
fbem-31489	80	20	marketing	marketing	NOUN
fbem-31489	80	21	strategy	strategy	NOUN
fbem-31489	80	22	.	.	PUNCT
fbem-31489	81	1	moreover	moreover	ADV
fbem-31489	81	2	,	,	PUNCT
fbem-31489	81	3	the	the	DET
fbem-31489	81	4	combination	combination	NOUN
fbem-31489	81	5	of	of	ADP
fbem-31489	81	6	listing	list	VERB
fbem-31489	81	7	platform	platform	NOUN
fbem-31489	81	8	presence	presence	NOUN
fbem-31489	81	9	with	with	ADP
fbem-31489	81	10	paid	pay	VERB
fbem-31489	81	11	search	search	NOUN
fbem-31489	81	12	ads	ad	NOUN
fbem-31489	81	13	ensures	ensure	VERB
fbem-31489	81	14	that	that	SCONJ
fbem-31489	81	15	agencies	agency	NOUN
fbem-31489	81	16	maintain	maintain	VERB
fbem-31489	81	17	top	top	ADJ
fbem-31489	81	18	-	-	PUNCT
fbem-31489	81	19	of	of	ADP
fbem-31489	81	20	-	-	PUNCT
fbem-31489	81	21	mind	mind	NOUN
fbem-31489	81	22	awareness	awareness	NOUN
fbem-31489	81	23	among	among	ADP
fbem-31489	81	24	potential	potential	ADJ
fbem-31489	81	25	buyers	buyer	NOUN
fbem-31489	81	26	conducting	conduct	VERB
fbem-31489	81	27	online	online	ADJ
fbem-31489	81	28	property	property	NOUN
fbem-31489	81	29	research	research	NOUN
fbem-31489	81	30	.	.	PUNCT
fbem-31489	82	1	the	the	DET
fbem-31489	82	2	third	third	ADJ
fbem-31489	82	3	and	and	CCONJ
fbem-31489	82	4	equally	equally	ADV
fbem-31489	82	5	significant	significant	ADJ
fbem-31489	82	6	theme	theme	NOUN
fbem-31489	82	7	is	be	AUX
fbem-31489	82	8	content	content	NOUN
fbem-31489	82	9	-	-	PUNCT
fbem-31489	82	10	driven	drive	VERB
fbem-31489	82	11	marketing	marketing	NOUN
fbem-31489	82	12	and	and	CCONJ
fbem-31489	82	13	crm	crm	NOUN
fbem-31489	82	14	practices	practice	NOUN
fbem-31489	82	15	,	,	PUNCT
fbem-31489	82	16	which	which	PRON
fbem-31489	82	17	was	be	AUX
fbem-31489	82	18	identified	identify	VERB
fbem-31489	82	19	in	in	ADP
fbem-31489	82	20	four	four	NUM
fbem-31489	82	21	interviews	interview	NOUN
fbem-31489	82	22	.	.	PUNCT
fbem-31489	83	1	managers	manager	NOUN
fbem-31489	83	2	shared	share	VERB
fbem-31489	83	3	that	that	SCONJ
fbem-31489	83	4	in	in	ADP
fbem-31489	83	5	addition	addition	NOUN
fbem-31489	83	6	to	to	ADP
fbem-31489	83	7	promotional	promotional	ADJ
fbem-31489	83	8	efforts	effort	NOUN
fbem-31489	83	9	,	,	PUNCT
fbem-31489	83	10	they	they	PRON
fbem-31489	83	11	invest	invest	VERB
fbem-31489	83	12	in	in	ADP
fbem-31489	83	13	the	the	DET
fbem-31489	83	14	creation	creation	NOUN
fbem-31489	83	15	of	of	ADP
fbem-31489	83	16	informative	informative	ADJ
fbem-31489	83	17	,	,	PUNCT
fbem-31489	83	18	value	value	NOUN
fbem-31489	83	19	-	-	PUNCT
fbem-31489	83	20	added	add	VERB
fbem-31489	83	21	content	content	NOUN
fbem-31489	83	22	tailored	tailor	VERB
fbem-31489	83	23	to	to	ADP
fbem-31489	83	24	the	the	DET
fbem-31489	83	25	needs	need	NOUN
fbem-31489	83	26	of	of	ADP
fbem-31489	83	27	prospective	prospective	ADJ
fbem-31489	83	28	buyers	buyer	NOUN
fbem-31489	83	29	.	.	PUNCT
fbem-31489	84	1	examples	example	NOUN
fbem-31489	84	2	include	include	VERB
fbem-31489	84	3	detailed	detailed	ADJ
fbem-31489	84	4	neighborhood	neighborhood	NOUN
fbem-31489	84	5	reports	report	NOUN
fbem-31489	84	6	,	,	PUNCT
fbem-31489	84	7	updates	update	NOUN
fbem-31489	84	8	on	on	ADP
fbem-31489	84	9	housing	housing	NOUN
fbem-31489	84	10	policies	policy	NOUN
fbem-31489	84	11	,	,	PUNCT
fbem-31489	84	12	comparative	comparative	ADJ
fbem-31489	84	13	pricing	pricing	NOUN
fbem-31489	84	14	analyses	analysis	NOUN
fbem-31489	84	15	,	,	PUNCT
fbem-31489	84	16	and	and	CCONJ
fbem-31489	84	17	tips	tip	NOUN
fbem-31489	84	18	for	for	ADP
fbem-31489	84	19	first	first	ADJ
fbem-31489	84	20	-	-	PUNCT
fbem-31489	84	21	time	time	NOUN
fbem-31489	84	22	homebuyers	homebuyer	NOUN
fbem-31489	84	23	.	.	PUNCT
fbem-31489	85	1	this	this	DET
fbem-31489	85	2	type	type	NOUN
fbem-31489	85	3	of	of	ADP
fbem-31489	85	4	content	content	NOUN
fbem-31489	85	5	not	not	PART
fbem-31489	85	6	only	only	ADV
fbem-31489	85	7	draws	draw	VERB
fbem-31489	85	8	in	in	ADP
fbem-31489	85	9	more	more	ADV
fbem-31489	85	10	qualified	qualified	ADJ
fbem-31489	85	11	leads	lead	NOUN
fbem-31489	85	12	but	but	CCONJ
fbem-31489	85	13	also	also	ADV
fbem-31489	85	14	enhances	enhance	VERB
fbem-31489	85	15	the	the	DET
fbem-31489	85	16	agency	agency	NOUN
fbem-31489	85	17	’s	’s	PART
fbem-31489	85	18	credibility	credibility	NOUN
fbem-31489	85	19	as	as	ADP
fbem-31489	85	20	a	a	DET
fbem-31489	85	21	trusted	trusted	ADJ
fbem-31489	85	22	advisor	advisor	NOUN
fbem-31489	85	23	rather	rather	ADV
fbem-31489	85	24	than	than	ADP
fbem-31489	85	25	just	just	ADV
fbem-31489	85	26	a	a	DET
fbem-31489	85	27	transactional	transactional	ADJ
fbem-31489	85	28	intermediary	intermediary	NOUN
fbem-31489	85	29	.	.	PUNCT
fbem-31489	86	1	some	some	DET
fbem-31489	86	2	agencies	agency	NOUN
fbem-31489	86	3	even	even	ADV
fbem-31489	86	4	maintain	maintain	VERB
fbem-31489	86	5	regularly	regularly	ADV
fbem-31489	86	6	updated	update	VERB
fbem-31489	86	7	blogs	blog	NOUN
fbem-31489	86	8	or	or	CCONJ
fbem-31489	86	9	push	push	VERB
fbem-31489	86	10	curated	curate	VERB
fbem-31489	86	11	content	content	NOUN
fbem-31489	86	12	via	via	ADP
fbem-31489	86	13	wechat	wechat	ADJ
fbem-31489	86	14	official	official	ADJ
fbem-31489	86	15	accounts	account	NOUN
fbem-31489	86	16	to	to	PART
fbem-31489	86	17	keep	keep	VERB
fbem-31489	86	18	clients	client	NOUN
fbem-31489	86	19	informed	informed	ADJ
fbem-31489	86	20	and	and	CCONJ
fbem-31489	86	21	engaged	engage	VERB
fbem-31489	86	22	.	.	PUNCT
fbem-31489	87	1	complementing	complement	VERB
fbem-31489	87	2	this	this	DET
fbem-31489	87	3	content	content	NOUN
fbem-31489	87	4	strategy	strategy	NOUN
fbem-31489	87	5	is	be	AUX
fbem-31489	87	6	the	the	DET
fbem-31489	87	7	use	use	NOUN
fbem-31489	87	8	of	of	ADP
fbem-31489	87	9	customer	customer	NOUN
fbem-31489	87	10	relationship	relationship	NOUN
fbem-31489	87	11	management	management	NOUN
fbem-31489	87	12	(	(	PUNCT
fbem-31489	87	13	crm	crm	NOUN
fbem-31489	87	14	)	)	PUNCT
fbem-31489	87	15	software	software	NOUN
fbem-31489	87	16	to	to	PART
fbem-31489	87	17	automate	automate	VERB
fbem-31489	87	18	follow	follow	NOUN
fbem-31489	87	19	-	-	PUNCT
fbem-31489	87	20	ups	up	NOUN
fbem-31489	87	21	,	,	PUNCT
fbem-31489	87	22	personalize	personalize	VERB
fbem-31489	87	23	communication	communication	NOUN
fbem-31489	87	24	,	,	PUNCT
fbem-31489	87	25	and	and	CCONJ
fbem-31489	87	26	maintain	maintain	VERB
fbem-31489	87	27	long	long	ADJ
fbem-31489	87	28	-	-	PUNCT
fbem-31489	87	29	term	term	NOUN
fbem-31489	87	30	engagement	engagement	NOUN
fbem-31489	87	31	with	with	ADP
fbem-31489	87	32	clients	client	NOUN
fbem-31489	87	33	.	.	PUNCT
fbem-31489	88	1	these	these	DET
fbem-31489	88	2	systems	system	NOUN
fbem-31489	88	3	help	help	VERB
fbem-31489	88	4	agencies	agency	NOUN
fbem-31489	88	5	manage	manage	VERB
fbem-31489	88	6	growing	grow	VERB
fbem-31489	88	7	client	client	NOUN
fbem-31489	88	8	databases	database	NOUN
fbem-31489	88	9	and	and	CCONJ
fbem-31489	88	10	ensure	ensure	VERB
fbem-31489	88	11	that	that	SCONJ
fbem-31489	88	12	no	no	DET
fbem-31489	88	13	potential	potential	ADJ
fbem-31489	88	14	lead	lead	NOUN
fbem-31489	88	15	is	be	AUX
fbem-31489	88	16	lost	lose	VERB
fbem-31489	88	17	due	due	ADJ
fbem-31489	88	18	to	to	ADP
fbem-31489	88	19	neglect	neglect	NOUN
fbem-31489	88	20	.	.	PUNCT
fbem-31489	89	1	the	the	DET
fbem-31489	89	2	crm	crm	NOUN
fbem-31489	89	3	tools	tool	NOUN
fbem-31489	89	4	also	also	ADV
fbem-31489	89	5	enable	enable	VERB
fbem-31489	89	6	segmentation	segmentation	NOUN
fbem-31489	89	7	of	of	ADP
fbem-31489	89	8	clients	client	NOUN
fbem-31489	89	9	by	by	ADP
fbem-31489	89	10	interest	interest	NOUN
fbem-31489	89	11	,	,	PUNCT
fbem-31489	89	12	budget	budget	NOUN
fbem-31489	89	13	,	,	PUNCT
fbem-31489	89	14	and	and	CCONJ
fbem-31489	89	15	buying	buy	VERB
fbem-31489	89	16	stage	stage	NOUN
fbem-31489	89	17	,	,	PUNCT
fbem-31489	89	18	allowing	allow	VERB
fbem-31489	89	19	for	for	ADP
fbem-31489	89	20	tailored	tailored	ADJ
fbem-31489	89	21	communication	communication	NOUN
fbem-31489	89	22	strategies	strategy	NOUN
fbem-31489	89	23	that	that	PRON
fbem-31489	89	24	foster	foster	VERB
fbem-31489	89	25	loyalty	loyalty	NOUN
fbem-31489	89	26	and	and	CCONJ
fbem-31489	89	27	repeat	repeat	NOUN
fbem-31489	89	28	business	business	NOUN
fbem-31489	89	29	.	.	PUNCT
fbem-31489	90	1	overall	overall	ADV
fbem-31489	90	2	,	,	PUNCT
fbem-31489	90	3	the	the	DET
fbem-31489	90	4	findings	finding	NOUN
fbem-31489	90	5	show	show	VERB
fbem-31489	90	6	that	that	SCONJ
fbem-31489	90	7	real	real	ADJ
fbem-31489	90	8	estate	estate	NOUN
fbem-31489	90	9	agencies	agency	NOUN
fbem-31489	90	10	in	in	ADP
fbem-31489	90	11	shandong	shandong	PROPN
fbem-31489	90	12	are	be	AUX
fbem-31489	90	13	adopting	adopt	VERB
fbem-31489	90	14	a	a	DET
fbem-31489	90	15	multi	multi	ADJ
fbem-31489	90	16	-	-	ADJ
fbem-31489	90	17	faceted	faceted	ADJ
fbem-31489	90	18	digital	digital	ADJ
fbem-31489	90	19	marketing	marketing	NOUN
fbem-31489	90	20	approach	approach	NOUN
fbem-31489	90	21	,	,	PUNCT
fbem-31489	90	22	blending	blend	VERB
fbem-31489	90	23	direct	direct	ADJ
fbem-31489	90	24	customer	customer	NOUN
fbem-31489	90	25	engagement	engagement	NOUN
fbem-31489	90	26	through	through	ADP
fbem-31489	90	27	social	social	ADJ
fbem-31489	90	28	media	medium	NOUN
fbem-31489	90	29	,	,	PUNCT
fbem-31489	90	30	strategic	strategic	ADJ
fbem-31489	90	31	use	use	NOUN
fbem-31489	90	32	of	of	ADP
fbem-31489	90	33	paid	pay	VERB
fbem-31489	90	34	advertisements	advertisement	NOUN
fbem-31489	90	35	,	,	PUNCT
fbem-31489	90	36	and	and	CCONJ
fbem-31489	90	37	content	content	NOUN
fbem-31489	90	38	-	-	PUNCT
fbem-31489	90	39	driven	drive	VERB
fbem-31489	90	40	relationship	relationship	NOUN
fbem-31489	90	41	management	management	NOUN
fbem-31489	90	42	.	.	PUNCT
fbem-31489	91	1	these	these	DET
fbem-31489	91	2	strategies	strategy	NOUN
fbem-31489	91	3	not	not	PART
fbem-31489	91	4	only	only	ADV
fbem-31489	91	5	help	help	VERB
fbem-31489	91	6	agencies	agency	NOUN
fbem-31489	91	7	attract	attract	VERB
fbem-31489	91	8	new	new	ADJ
fbem-31489	91	9	clients	client	NOUN
fbem-31489	91	10	but	but	CCONJ
fbem-31489	91	11	also	also	ADV
fbem-31489	91	12	strengthen	strengthen	VERB
fbem-31489	91	13	ongoing	ongoing	ADJ
fbem-31489	91	14	customer	customer	NOUN
fbem-31489	91	15	relationships	relationship	NOUN
fbem-31489	91	16	,	,	PUNCT
fbem-31489	91	17	thereby	thereby	ADV
fbem-31489	91	18	enhancing	enhance	VERB
fbem-31489	91	19	their	their	PRON
fbem-31489	91	20	market	market	NOUN
fbem-31489	91	21	competitiveness	competitiveness	NOUN
fbem-31489	91	22	in	in	ADP
fbem-31489	91	23	an	an	DET
fbem-31489	91	24	increasingly	increasingly	ADV
fbem-31489	91	25	digital	digital	ADJ
fbem-31489	91	26	landscape	landscape	NOUN
fbem-31489	91	27	.	.	PUNCT
fbem-31489	92	1	4	4	X
fbem-31489	92	2	.	.	X
fbem-31489	92	3	conclusion	conclusion	NOUN
fbem-31489	92	4	and	and	CCONJ
fbem-31489	92	5	recommendations	recommendation	NOUN
fbem-31489	92	6	real	real	ADJ
fbem-31489	92	7	estate	estate	NOUN
fbem-31489	92	8	agencies	agency	NOUN
fbem-31489	92	9	in	in	ADP
fbem-31489	92	10	shandong	shandong	PROPN
fbem-31489	92	11	,	,	PUNCT
fbem-31489	92	12	china	china	PROPN
fbem-31489	92	13	,	,	PUNCT
fbem-31489	92	14	actively	actively	ADV
fbem-31489	92	15	employ	employ	VERB
fbem-31489	92	16	a	a	DET
fbem-31489	92	17	range	range	NOUN
fbem-31489	92	18	of	of	ADP
fbem-31489	92	19	digital	digital	ADJ
fbem-31489	92	20	marketing	marketing	NOUN
fbem-31489	92	21	strategies	strategy	NOUN
fbem-31489	92	22	to	to	PART
fbem-31489	92	23	engage	engage	VERB
fbem-31489	92	24	potential	potential	ADJ
fbem-31489	92	25	clients	client	NOUN
fbem-31489	92	26	and	and	CCONJ
fbem-31489	92	27	enhance	enhance	VERB
fbem-31489	92	28	their	their	PRON
fbem-31489	92	29	market	market	NOUN
fbem-31489	92	30	presence	presence	NOUN
fbem-31489	92	31	.	.	PUNCT
fbem-31489	93	1	social	social	ADJ
fbem-31489	93	2	media	medium	NOUN
fbem-31489	93	3	marketing	marketing	NOUN
fbem-31489	93	4	,	,	PUNCT
fbem-31489	93	5	particularly	particularly	ADV
fbem-31489	93	6	through	through	ADP
fbem-31489	93	7	platforms	platform	NOUN
fbem-31489	93	8	like	like	ADP
fbem-31489	93	9	wechat	wechat	PROPN
fbem-31489	93	10	and	and	CCONJ
fbem-31489	93	11	douyin	douyin	PROPN
fbem-31489	93	12	,	,	PUNCT
fbem-31489	93	13	emerges	emerge	VERB
fbem-31489	93	14	as	as	ADP
fbem-31489	93	15	the	the	DET
fbem-31489	93	16	most	most	ADV
fbem-31489	93	17	common	common	ADJ
fbem-31489	93	18	and	and	CCONJ
fbem-31489	93	19	impactful	impactful	ADJ
fbem-31489	93	20	strategy	strategy	NOUN
fbem-31489	93	21	,	,	PUNCT
fbem-31489	93	22	allowing	allow	VERB
fbem-31489	93	23	agencies	agency	NOUN
fbem-31489	93	24	to	to	PART
fbem-31489	93	25	directly	directly	ADV
fbem-31489	93	26	connect	connect	VERB
fbem-31489	93	27	with	with	ADP
fbem-31489	93	28	customers	customer	NOUN
fbem-31489	93	29	and	and	CCONJ
fbem-31489	93	30	build	build	VERB
fbem-31489	93	31	trust	trust	NOUN
fbem-31489	93	32	through	through	ADP
fbem-31489	93	33	interactive	interactive	ADJ
fbem-31489	93	34	content	content	NOUN
fbem-31489	93	35	such	such	ADJ
fbem-31489	93	36	as	as	ADP
fbem-31489	93	37	live	live	ADJ
fbem-31489	93	38	streaming	streaming	NOUN
fbem-31489	93	39	.	.	PUNCT
fbem-31489	94	1	paid	pay	VERB
fbem-31489	94	2	advertising	advertising	NOUN
fbem-31489	94	3	on	on	ADP
fbem-31489	94	4	digital	digital	ADJ
fbem-31489	94	5	listing	listing	NOUN
fbem-31489	94	6	platforms	platform	NOUN
fbem-31489	94	7	and	and	CCONJ
fbem-31489	94	8	search	search	NOUN
fbem-31489	94	9	engines	engine	NOUN
fbem-31489	94	10	also	also	ADV
fbem-31489	94	11	plays	play	VERB
fbem-31489	94	12	a	a	DET
fbem-31489	94	13	critical	critical	ADJ
fbem-31489	94	14	role	role	NOUN
fbem-31489	94	15	in	in	ADP
fbem-31489	94	16	increasing	increase	VERB
fbem-31489	94	17	property	property	NOUN
fbem-31489	94	18	visibility	visibility	NOUN
fbem-31489	94	19	,	,	PUNCT
fbem-31489	94	20	with	with	ADP
fbem-31489	94	21	some	some	DET
fbem-31489	94	22	agencies	agency	NOUN
fbem-31489	94	23	adopting	adopt	VERB
fbem-31489	94	24	performance	performance	NOUN
fbem-31489	94	25	tracking	track	VERB
fbem-31489	94	26	to	to	PART
fbem-31489	94	27	optimize	optimize	VERB
fbem-31489	94	28	their	their	PRON
fbem-31489	94	29	marketing	marketing	NOUN
fbem-31489	94	30	investments	investment	NOUN
fbem-31489	94	31	.	.	PUNCT
fbem-31489	95	1	additionally	additionally	ADV
fbem-31489	95	2	,	,	PUNCT
fbem-31489	95	3	content	content	NOUN
fbem-31489	95	4	-	-	PUNCT
fbem-31489	95	5	driven	drive	VERB
fbem-31489	95	6	marketing	marketing	NOUN
fbem-31489	95	7	combined	combine	VERB
fbem-31489	95	8	with	with	ADP
fbem-31489	95	9	customer	customer	NOUN
fbem-31489	95	10	relationship	relationship	NOUN
fbem-31489	95	11	management	management	NOUN
fbem-31489	95	12	practices	practice	NOUN
fbem-31489	95	13	reflects	reflect	VERB
fbem-31489	95	14	a	a	DET
fbem-31489	95	15	growing	grow	VERB
fbem-31489	95	16	recognition	recognition	NOUN
fbem-31489	95	17	of	of	ADP
fbem-31489	95	18	the	the	DET
fbem-31489	95	19	importance	importance	NOUN
fbem-31489	95	20	of	of	ADP
fbem-31489	95	21	providing	provide	VERB
fbem-31489	95	22	value	value	NOUN
fbem-31489	95	23	and	and	CCONJ
fbem-31489	95	24	maintaining	maintain	VERB
fbem-31489	95	25	long	long	ADJ
fbem-31489	95	26	-	-	PUNCT
fbem-31489	95	27	term	term	NOUN
fbem-31489	95	28	client	client	NOUN
fbem-31489	95	29	relationships	relationship	NOUN
fbem-31489	95	30	in	in	ADP
fbem-31489	95	31	a	a	DET
fbem-31489	95	32	competitive	competitive	ADJ
fbem-31489	95	33	market	market	NOUN
fbem-31489	95	34	environment	environment	NOUN
fbem-31489	95	35	.	.	PUNCT
fbem-31489	96	1	based	base	VERB
fbem-31489	96	2	on	on	ADP
fbem-31489	96	3	the	the	DET
fbem-31489	96	4	study	study	NOUN
fbem-31489	96	5	’s	’s	PART
fbem-31489	96	6	findings	finding	NOUN
fbem-31489	96	7	,	,	PUNCT
fbem-31489	96	8	it	it	PRON
fbem-31489	96	9	is	be	AUX
fbem-31489	96	10	recommended	recommend	VERB
fbem-31489	96	11	that	that	SCONJ
fbem-31489	96	12	real	real	ADJ
fbem-31489	96	13	estate	estate	NOUN
fbem-31489	96	14	agencies	agency	NOUN
fbem-31489	96	15	in	in	ADP
fbem-31489	96	16	shandong	shandong	PROPN
fbem-31489	96	17	continue	continue	VERB
fbem-31489	96	18	to	to	PART
fbem-31489	96	19	strengthen	strengthen	VERB
fbem-31489	96	20	their	their	PRON
fbem-31489	96	21	social	social	ADJ
fbem-31489	96	22	media	media	NOUN
fbem-31489	96	23	marketing	marketing	NOUN
fbem-31489	96	24	efforts	effort	NOUN
fbem-31489	96	25	by	by	ADP
fbem-31489	96	26	leveraging	leverage	VERB
fbem-31489	96	27	interactive	interactive	ADJ
fbem-31489	96	28	platforms	platform	NOUN
fbem-31489	96	29	like	like	ADP
fbem-31489	96	30	douyin	douyin	PROPN
fbem-31489	96	31	and	and	CCONJ
fbem-31489	96	32	wechat	wechat	NOUN
fbem-31489	96	33	,	,	PUNCT
fbem-31489	96	34	focusing	focus	VERB
fbem-31489	96	35	on	on	ADP
fbem-31489	96	36	personalized	personalized	ADJ
fbem-31489	96	37	content	content	NOUN
fbem-31489	96	38	and	and	CCONJ
fbem-31489	96	39	live	live	ADJ
fbem-31489	96	40	engagement	engagement	NOUN
fbem-31489	96	41	to	to	PART
fbem-31489	96	42	foster	foster	VERB
fbem-31489	96	43	customer	customer	NOUN
fbem-31489	96	44	trust	trust	NOUN
fbem-31489	96	45	and	and	CCONJ
fbem-31489	96	46	interest	interest	NOUN
fbem-31489	96	47	.	.	PUNCT
fbem-31489	97	1	agencies	agency	NOUN
fbem-31489	97	2	should	should	AUX
fbem-31489	97	3	also	also	ADV
fbem-31489	97	4	invest	invest	VERB
fbem-31489	97	5	in	in	ADP
fbem-31489	97	6	performance	performance	NOUN
fbem-31489	97	7	-	-	PUNCT
fbem-31489	97	8	based	base	VERB
fbem-31489	97	9	digital	digital	ADJ
fbem-31489	97	10	advertising	advertising	NOUN
fbem-31489	97	11	,	,	PUNCT
fbem-31489	97	12	ensuring	ensure	VERB
fbem-31489	97	13	that	that	SCONJ
fbem-31489	97	14	their	their	PRON
fbem-31489	97	15	marketing	marketing	NOUN
fbem-31489	97	16	budgets	budget	NOUN
fbem-31489	97	17	are	be	AUX
fbem-31489	97	18	allocated	allocate	VERB
fbem-31489	97	19	according	accord	VERB
fbem-31489	97	20	to	to	ADP
fbem-31489	97	21	measurable	measurable	ADJ
fbem-31489	97	22	outcomes	outcome	NOUN
fbem-31489	97	23	such	such	ADJ
fbem-31489	97	24	as	as	ADP
fbem-31489	97	25	inquiries	inquiry	NOUN
fbem-31489	97	26	and	and	CCONJ
fbem-31489	97	27	conversions	conversion	NOUN
fbem-31489	97	28	.	.	PUNCT
fbem-31489	98	1	moreover	moreover	ADV
fbem-31489	98	2	,	,	PUNCT
fbem-31489	98	3	expanding	expand	VERB
fbem-31489	98	4	content	content	NOUN
fbem-31489	98	5	marketing	marketing	NOUN
fbem-31489	98	6	initiatives	initiative	NOUN
fbem-31489	98	7	can	can	AUX
fbem-31489	98	8	enhance	enhance	VERB
fbem-31489	98	9	agency	agency	NOUN
fbem-31489	98	10	credibility	credibility	NOUN
fbem-31489	98	11	and	and	CCONJ
fbem-31489	98	12	attract	attract	VERB
fbem-31489	98	13	a	a	DET
fbem-31489	98	14	more	more	ADV
fbem-31489	98	15	informed	informed	ADJ
fbem-31489	98	16	clientele	clientele	NOUN
fbem-31489	98	17	.	.	PUNCT
fbem-31489	99	1	finally	finally	ADV
fbem-31489	99	2	,	,	PUNCT
fbem-31489	99	3	adopting	adopt	VERB
fbem-31489	99	4	systematic	systematic	ADJ
fbem-31489	99	5	crm	crm	NOUN
fbem-31489	99	6	tools	tool	NOUN
fbem-31489	99	7	will	will	AUX
fbem-31489	99	8	help	help	VERB
fbem-31489	99	9	agencies	agency	NOUN
fbem-31489	99	10	manage	manage	VERB
fbem-31489	99	11	client	client	NOUN
fbem-31489	99	12	relationships	relationship	NOUN
fbem-31489	99	13	more	more	ADV
fbem-31489	99	14	effectively	effectively	ADV
fbem-31489	99	15	,	,	PUNCT
fbem-31489	99	16	promoting	promote	VERB
fbem-31489	99	17	sustained	sustained	ADJ
fbem-31489	99	18	engagement	engagement	NOUN
fbem-31489	99	19	and	and	CCONJ
fbem-31489	99	20	repeat	repeat	NOUN
fbem-31489	99	21	business	business	NOUN
fbem-31489	99	22	.	.	PUNCT
fbem-31489	100	1	these	these	DET
fbem-31489	100	2	strategies	strategy	NOUN
fbem-31489	100	3	,	,	PUNCT
fbem-31489	100	4	when	when	SCONJ
fbem-31489	100	5	integrated	integrate	VERB
fbem-31489	100	6	thoughtfully	thoughtfully	ADV
fbem-31489	100	7	,	,	PUNCT
fbem-31489	100	8	can	can	AUX
fbem-31489	100	9	significantly	significantly	ADV
fbem-31489	100	10	improve	improve	VERB
fbem-31489	100	11	the	the	DET
fbem-31489	100	12	competitive	competitive	ADJ
fbem-31489	100	13	positioning	positioning	NOUN
fbem-31489	100	14	and	and	CCONJ
fbem-31489	100	15	profitability	profitability	NOUN
fbem-31489	100	16	of	of	ADP
fbem-31489	100	17	real	real	ADJ
fbem-31489	100	18	estate	estate	NOUN
fbem-31489	100	19	agencies	agency	NOUN
fbem-31489	100	20	operating	operate	VERB
fbem-31489	100	21	in	in	ADP
fbem-31489	100	22	shandong	shandong	PROPN
fbem-31489	100	23	’s	’s	PART
fbem-31489	100	24	dynamic	dynamic	ADJ
fbem-31489	100	25	market	market	NOUN
fbem-31489	100	26	landscape	landscape	NOUN
fbem-31489	100	27	.	.	PUNCT
fbem-31489	101	1	references	reference	NOUN
fbem-31489	101	2	[	[	X
fbem-31489	101	3	1	1	NUM
fbem-31489	101	4	]	]	SYM
fbem-31489	101	5	kyei	kyei	ADJ
fbem-31489	101	6	,	,	PUNCT
fbem-31489	101	7	m.	m.	NOUN
fbem-31489	101	8	,	,	PUNCT
fbem-31489	101	9	adjei	adjei	PROPN
fbem-31489	101	10	,	,	PUNCT
fbem-31489	101	11	a.	a.	PROPN
fbem-31489	101	12	,	,	PUNCT
fbem-31489	101	13	&	&	CCONJ
fbem-31489	101	14	twumasi	twumasi	PROPN
fbem-31489	101	15	,	,	PUNCT
fbem-31489	101	16	a.	a.	NOUN
fbem-31489	101	17	(	(	PUNCT
fbem-31489	101	18	2025	2025	NUM
fbem-31489	101	19	)	)	PUNCT
fbem-31489	101	20	.	.	PUNCT
fbem-31489	102	1	the	the	DET
fbem-31489	102	2	effects	effect	NOUN
fbem-31489	102	3	of	of	ADP
fbem-31489	102	4	digital	digital	ADJ
fbem-31489	102	5	marketing	marketing	NOUN
fbem-31489	102	6	communication	communication	NOUN
fbem-31489	102	7	on	on	ADP
fbem-31489	102	8	consumer	consumer	NOUN
fbem-31489	102	9	buyer	buyer	NOUN
fbem-31489	102	10	behaviour	behaviour	NOUN
fbem-31489	102	11	in	in	ADP
fbem-31489	102	12	the	the	DET
fbem-31489	102	13	real	real	ADJ
fbem-31489	102	14	estate	estate	NOUN
fbem-31489	102	15	sector	sector	NOUN
fbem-31489	102	16	.	.	PUNCT
fbem-31489	103	1	the	the	DET
fbem-31489	103	2	business	business	NOUN
fbem-31489	103	3	and	and	CCONJ
fbem-31489	103	4	management	management	NOUN
fbem-31489	103	5	review	review	NOUN
fbem-31489	103	6	.	.	PUNCT
fbem-31489	104	1	https://doi.org/10.24052/bmr/v15nu03/art-08	https://doi.org/10.24052/bmr/v15nu03/art-08	NOUN
fbem-31489	105	1	[	[	X
fbem-31489	105	2	2	2	NUM
fbem-31489	105	3	]	]	PUNCT
fbem-31489	105	4	almestarihi	almestarihi	PROPN
fbem-31489	105	5	,	,	PUNCT
fbem-31489	105	6	r.	r.	PROPN
fbem-31489	105	7	,	,	PUNCT
fbem-31489	105	8	ahmad	ahmad	PROPN
fbem-31489	105	9	,	,	PUNCT
fbem-31489	105	10	a.	a.	NOUN
fbem-31489	105	11	,	,	PUNCT
fbem-31489	105	12	frangieh	frangieh	NOUN
fbem-31489	105	13	,	,	PUNCT
fbem-31489	105	14	r.	r.	PROPN
fbem-31489	105	15	,	,	PUNCT
fbem-31489	105	16	abu	abu	PROPN
fbem-31489	105	17	-	-	PUNCT
fbem-31489	105	18	alsondos	alsondos	PROPN
fbem-31489	105	19	,	,	PUNCT
fbem-31489	105	20	i.	i.	NOUN
fbem-31489	105	21	,	,	PUNCT
fbem-31489	105	22	nser	nser	PROPN
fbem-31489	105	23	,	,	PUNCT
fbem-31489	105	24	k.	k.	PROPN
fbem-31489	105	25	,	,	PUNCT
fbem-31489	105	26	&	&	CCONJ
fbem-31489	105	27	ziani	ziani	PROPN
fbem-31489	105	28	,	,	PUNCT
fbem-31489	105	29	a.	a.	NOUN
fbem-31489	105	30	(	(	PUNCT
fbem-31489	105	31	2024	2024	NUM
fbem-31489	105	32	)	)	PUNCT
fbem-31489	105	33	.	.	PUNCT
fbem-31489	106	1	measuring	measure	VERB
fbem-31489	106	2	the	the	DET
fbem-31489	106	3	roi	roi	NOUN
fbem-31489	106	4	of	of	ADP
fbem-31489	106	5	paid	pay	VERB
fbem-31489	106	6	advertising	advertising	NOUN
fbem-31489	106	7	campaigns	campaign	NOUN
fbem-31489	106	8	in	in	ADP
fbem-31489	106	9	digital	digital	ADJ
fbem-31489	106	10	marketing	marketing	NOUN
fbem-31489	106	11	and	and	CCONJ
fbem-31489	106	12	its	its	PRON
fbem-31489	106	13	effect	effect	NOUN
fbem-31489	106	14	on	on	ADP
fbem-31489	106	15	business	business	NOUN
fbem-31489	106	16	profitability	profitability	NOUN
fbem-31489	106	17	.	.	PUNCT
fbem-31489	107	1	uncertain	uncertain	ADJ
fbem-31489	107	2	supply	supply	NOUN
fbem-31489	107	3	chain	chain	NOUN
fbem-31489	107	4	management	management	NOUN
fbem-31489	107	5	.	.	PUNCT
fbem-31489	108	1	https://doi.org/10.5267/j.uscm.2023.11.009	https://doi.org/10.5267/j.uscm.2023.11.009	NUM
fbem-31489	109	1	[	[	X
fbem-31489	109	2	3	3	X
fbem-31489	109	3	]	]	X
fbem-31489	109	4	nwabekee	nwabekee	INTJ
fbem-31489	109	5	,	,	PUNCT
fbem-31489	109	6	u.	u.	PROPN
fbem-31489	109	7	,	,	PUNCT
fbem-31489	109	8	aniebonam	aniebonam	PROPN
fbem-31489	109	9	,	,	PUNCT
fbem-31489	109	10	e.	e.	PROPN
fbem-31489	109	11	,	,	PUNCT
fbem-31489	109	12	elumilade	elumilade	PROPN
fbem-31489	109	13	,	,	PUNCT
fbem-31489	109	14	o.	o.	PROPN
fbem-31489	109	15	,	,	PUNCT
fbem-31489	109	16	&	&	CCONJ
fbem-31489	109	17	ogunsola	ogunsola	PROPN
fbem-31489	109	18	,	,	PUNCT
fbem-31489	109	19	o.	o.	INTJ
fbem-31489	109	20	(	(	PUNCT
fbem-31489	109	21	2021	2021	NUM
fbem-31489	109	22	)	)	PUNCT
fbem-31489	109	23	.	.	PUNCT
fbem-31489	110	1	integrating	integrate	VERB
fbem-31489	110	2	digital	digital	ADJ
fbem-31489	110	3	marketing	marketing	NOUN
fbem-31489	110	4	strategies	strategy	NOUN
fbem-31489	110	5	with	with	ADP
fbem-31489	110	6	financial	financial	ADJ
fbem-31489	110	7	performance	performance	NOUN
fbem-31489	110	8	metrics	metric	NOUN
fbem-31489	110	9	to	to	PART
fbem-31489	110	10	drive	drive	VERB
fbem-31489	110	11	profitability	profitability	NOUN
fbem-31489	110	12	across	across	ADP
fbem-31489	110	13	competitive	competitive	ADJ
fbem-31489	110	14	market	market	NOUN
fbem-31489	110	15	sectors	sector	NOUN
fbem-31489	110	16	.	.	PUNCT
fbem-31489	111	1	international	international	ADJ
fbem-31489	111	2	journal	journal	NOUN
fbem-31489	111	3	of	of	ADP
fbem-31489	111	4	multidisciplinary	multidisciplinary	ADJ
fbem-31489	111	5	research	research	NOUN
fbem-31489	111	6	and	and	CCONJ
fbem-31489	111	7	growth	growth	NOUN
fbem-31489	111	8	evaluation	evaluation	NOUN
fbem-31489	111	9	.	.	PUNCT
fbem-31489	112	1	https://doi.org/10.54660/.ijmrge.2021.2.1.848-859	https://doi.org/10.54660/.ijmrge.2021.2.1.848-859	PROPN
fbem-31489	113	1	[	[	X
fbem-31489	113	2	4	4	NUM
fbem-31489	113	3	]	]	PUNCT
fbem-31489	113	4	daudova	daudova	PROPN
fbem-31489	113	5	,	,	PUNCT
fbem-31489	113	6	l.	l.	PROPN
fbem-31489	113	7	(	(	PUNCT
fbem-31489	113	8	2024	2024	NUM
fbem-31489	113	9	)	)	PUNCT
fbem-31489	113	10	.	.	PUNCT
fbem-31489	114	1	investment	investment	NOUN
fbem-31489	114	2	strategies	strategy	NOUN
fbem-31489	114	3	in	in	ADP
fbem-31489	114	4	real	real	ADJ
fbem-31489	114	5	estate	estate	NOUN
fbem-31489	114	6	taking	take	VERB
fbem-31489	114	7	into	into	ADP
fbem-31489	114	8	account	account	NOUN
fbem-31489	114	9	risks	risk	NOUN
fbem-31489	114	10	and	and	CCONJ
fbem-31489	114	11	profitability	profitability	NOUN
fbem-31489	114	12	.	.	PUNCT
fbem-31489	115	1	ekonomika	ekonomika	INTJ
fbem-31489	115	2	i	i	PRON
fbem-31489	115	3	upravlenie	upravlenie	VERB
fbem-31489	115	4	:	:	PUNCT
fbem-31489	115	5	problemy	problemy	PROPN
fbem-31489	115	6	,	,	PUNCT
fbem-31489	115	7	resheniya	resheniya	NOUN
fbem-31489	115	8	.	.	PUNCT
fbem-31489	116	1	https://doi.org/10.36871/ek.up.p.r.2024.12.13.011	https://doi.org/10.36871/ek.up.p.r.2024.12.13.011	PROPN
fbem-31489	116	2	[	[	X
fbem-31489	116	3	5	5	NUM
fbem-31489	116	4	]	]	X
fbem-31489	116	5	bochkov	bochkov	NOUN
fbem-31489	116	6	,	,	PUNCT
fbem-31489	116	7	s.	s.	PROPN
fbem-31489	116	8	(	(	PUNCT
fbem-31489	116	9	2025	2025	NUM
fbem-31489	116	10	)	)	PUNCT
fbem-31489	116	11	.	.	PUNCT
fbem-31489	117	1	strategies	strategy	NOUN
fbem-31489	117	2	to	to	PART
fbem-31489	117	3	increase	increase	VERB
fbem-31489	117	4	the	the	DET
fbem-31489	117	5	profitability	profitability	NOUN
fbem-31489	117	6	of	of	ADP
fbem-31489	117	7	commercial	commercial	ADJ
fbem-31489	117	8	real	real	ADJ
fbem-31489	117	9	estate	estate	NOUN
fbem-31489	117	10	through	through	ADP
fbem-31489	117	11	innovative	innovative	ADJ
fbem-31489	117	12	approaches	approach	NOUN
fbem-31489	117	13	.	.	PUNCT
fbem-31489	118	1	the	the	DET
fbem-31489	118	2	american	american	PROPN
fbem-31489	118	3	journal	journal	PROPN
fbem-31489	118	4	of	of	ADP
fbem-31489	118	5	management	management	NOUN
fbem-31489	118	6	and	and	CCONJ
fbem-31489	118	7	economics	economic	NOUN
fbem-31489	118	8	innovations	innovation	NOUN
fbem-31489	118	9	.	.	PUNCT
fbem-31489	119	1	https://doi.org/10.37547/tajmei/volume07issue04-08	https://doi.org/10.37547/tajmei/volume07issue04-08	NOUN
fbem-31489	120	1	[	[	X
fbem-31489	120	2	6	6	NUM
fbem-31489	120	3	]	]	PUNCT
fbem-31489	120	4	ahamed	ahamed	PROPN
fbem-31489	120	5	,	,	PUNCT
fbem-31489	120	6	,	,	PUNCT
fbem-31489	120	7	s.	s.	PROPN
fbem-31489	120	8	,	,	PUNCT
fbem-31489	120	9	&	&	CCONJ
fbem-31489	120	10	pande	pande	PROPN
fbem-31489	120	11	,	,	PUNCT
fbem-31489	120	12	s.	s.	PROPN
fbem-31489	120	13	(	(	PUNCT
fbem-31489	120	14	2025	2025	NUM
fbem-31489	120	15	)	)	PUNCT
fbem-31489	120	16	.	.	PUNCT
fbem-31489	121	1	marketing	marketing	NOUN
fbem-31489	121	2	strategies	strategy	NOUN
fbem-31489	121	3	during	during	ADP
fbem-31489	121	4	economic	economic	ADJ
fbem-31489	121	5	downturns	downturn	NOUN
fbem-31489	121	6	in	in	ADP
fbem-31489	121	7	the	the	DET
fbem-31489	121	8	real	real	ADJ
fbem-31489	121	9	estate	estate	NOUN
fbem-31489	121	10	sector	sector	NOUN
fbem-31489	121	11	.	.	PUNCT
fbem-31489	122	1	interantional	interantional	ADJ
fbem-31489	122	2	journal	journal	NOUN
fbem-31489	122	3	of	of	ADP
fbem-31489	122	4	scientific	scientific	ADJ
fbem-31489	122	5	research	research	NOUN
fbem-31489	122	6	in	in	ADP
fbem-31489	122	7	engineering	engineering	NOUN
fbem-31489	122	8	and	and	CCONJ
fbem-31489	122	9	management	management	NOUN
fbem-31489	122	10	.	.	PUNCT
fbem-31489	123	1	https://doi.org/10.55041/ijsrem43178	https://doi.org/10.55041/ijsrem43178	X
fbem-31489	124	1	[	[	X
fbem-31489	124	2	7	7	X
fbem-31489	124	3	]	]	SYM
fbem-31489	124	4	yusoff	yusoff	NOUN
fbem-31489	124	5	,	,	PUNCT
fbem-31489	124	6	w.	w.	PROPN
fbem-31489	124	7	,	,	PUNCT
fbem-31489	124	8	&	&	CCONJ
fbem-31489	124	9	ying	ying	PROPN
fbem-31489	124	10	,	,	PUNCT
fbem-31489	124	11	t.	t.	PROPN
fbem-31489	124	12	(	(	PUNCT
fbem-31489	124	13	2020	2020	NUM
fbem-31489	124	14	)	)	PUNCT
fbem-31489	124	15	.	.	PUNCT
fbem-31489	125	1	a	a	DET
fbem-31489	125	2	review	review	NOUN
fbem-31489	125	3	on	on	ADP
fbem-31489	125	4	digital	digital	ADJ
fbem-31489	125	5	marketing	marketing	NOUN
fbem-31489	125	6	adopted	adopt	VERB
fbem-31489	125	7	in	in	ADP
fbem-31489	125	8	real	real	ADJ
fbem-31489	125	9	estate	estate	NOUN
fbem-31489	125	10	industry	industry	NOUN
fbem-31489	125	11	.	.	PUNCT
fbem-31489	126	1	7	7	NUM
fbem-31489	126	2	,	,	PUNCT
fbem-31489	126	3	1501	1501	NUM
fbem-31489	126	4	-	-	SYM
fbem-31489	126	5	1510	1510	NUM
fbem-31489	126	6	.	.	PUNCT
fbem-31489	127	1	[	[	X
fbem-31489	127	2	8	8	NUM
fbem-31489	127	3	]	]	X
fbem-31489	127	4	siddiqui	siddiqui	NOUN
fbem-31489	127	5	,	,	PUNCT
fbem-31489	127	6	m.	m.	NOUN
fbem-31489	127	7	(	(	PUNCT
fbem-31489	127	8	2024	2024	NUM
fbem-31489	127	9	)	)	PUNCT
fbem-31489	127	10	.	.	PUNCT
fbem-31489	128	1	the	the	DET
fbem-31489	128	2	impact	impact	NOUN
fbem-31489	128	3	of	of	ADP
fbem-31489	128	4	digital	digital	ADJ
fbem-31489	128	5	marketing	marketing	NOUN
fbem-31489	128	6	on	on	ADP
fbem-31489	128	7	real	real	ADJ
fbem-31489	128	8	estate	estate	NOUN
fbem-31489	128	9	sales	sale	NOUN
fbem-31489	128	10	.	.	PUNCT
fbem-31489	129	1	ssrn	ssrn	PROPN
fbem-31489	129	2	electronic	electronic	ADJ
fbem-31489	129	3	journal	journal	NOUN
fbem-31489	129	4	.	.	PUNCT
fbem-31489	130	1	https://doi.org/10.2139/ssrn.4816652	https://doi.org/10.2139/ssrn.4816652	ADJ
fbem-31489	130	2	https://doi.org/10.24052/bmr/v15nu03/art-08	https://doi.org/10.24052/bmr/v15nu03/art-08	NOUN
fbem-31489	130	3	https://doi.org/10.5267/j.uscm.2023.11.009	https://doi.org/10.5267/j.uscm.2023.11.009	NUM
fbem-31489	130	4	https://doi.org/10.54660/.ijmrge.2021.2.1.848-859	https://doi.org/10.54660/.ijmrge.2021.2.1.848-859	PROPN
fbem-31489	130	5	https://doi.org/10.36871/ek.up.p.r.2024.12.13.011	https://doi.org/10.36871/ek.up.p.r.2024.12.13.011	PROPN
fbem-31489	130	6	https://doi.org/10.37547/tajmei/volume07issue04-08	https://doi.org/10.37547/tajmei/volume07issue04-08	NOUN
fbem-31489	130	7	https://doi.org/10.55041/ijsrem43178	https://doi.org/10.55041/ijsrem43178	ADV
fbem-31489	130	8	https://doi.org/10.2139/ssrn.4816652	https://doi.org/10.2139/ssrn.4816652	X