id	sid	tid	token	lemma	pos
fbem-31706	1	1	frontiers	frontier	NOUN
fbem-31706	1	2	in	in	ADP
fbem-31706	1	3	business	business	NOUN
fbem-31706	1	4	,	,	PUNCT
fbem-31706	1	5	economics	economic	NOUN
fbem-31706	1	6	and	and	CCONJ
fbem-31706	1	7	management	management	NOUN
fbem-31706	1	8	issn	issn	PROPN
fbem-31706	1	9	:	:	PUNCT
fbem-31706	1	10	2766	2766	NUM
fbem-31706	1	11	-	-	PUNCT
fbem-31706	1	12	824x	824x	NUM
fbem-31706	1	13	|	|	ADJ
fbem-31706	1	14	vol	vol	NOUN
fbem-31706	1	15	.	.	PROPN
fbem-31706	1	16	20	20	NUM
fbem-31706	1	17	,	,	PUNCT
fbem-31706	1	18	no	no	INTJ
fbem-31706	1	19	.	.	NOUN
fbem-31706	1	20	3	3	NUM
fbem-31706	1	21	,	,	PUNCT
fbem-31706	1	22	2025	2025	NUM
fbem-31706	1	23	69	69	NUM
fbem-31706	1	24	an	an	DET
fbem-31706	1	25	analysis	analysis	NOUN
fbem-31706	1	26	of	of	ADP
fbem-31706	1	27	the	the	DET
fbem-31706	1	28	correlation	correlation	NOUN
fbem-31706	1	29	between	between	ADP
fbem-31706	1	30	csr	csr	NOUN
fbem-31706	1	31	practices	practice	NOUN
fbem-31706	1	32	and	and	CCONJ
fbem-31706	1	33	brand	brand	NOUN
fbem-31706	1	34	loyalty	loyalty	NOUN
fbem-31706	1	35	based	base	VERB
fbem-31706	1	36	on	on	ADP
fbem-31706	1	37	consumer	consumer	NOUN
fbem-31706	1	38	perceptions	perception	NOUN
fbem-31706	1	39	xiaoxiao	xiaoxiao	PROPN
fbem-31706	1	40	wang	wang	PROPN
fbem-31706	1	41	business	business	PROPN
fbem-31706	1	42	school	school	PROPN
fbem-31706	1	43	,	,	PUNCT
fbem-31706	1	44	leeds	leeds	PROPN
fbem-31706	1	45	university	university	PROPN
fbem-31706	1	46	,	,	PUNCT
fbem-31706	1	47	leeds	leed	NOUN
fbem-31706	1	48	,	,	PUNCT
fbem-31706	1	49	uk	uk	PROPN
fbem-31706	1	50	abstract	abstract	NOUN
fbem-31706	1	51	:	:	PUNCT
fbem-31706	1	52	amidst	amidst	ADP
fbem-31706	1	53	intensifying	intensify	VERB
fbem-31706	1	54	global	global	ADJ
fbem-31706	1	55	competition	competition	NOUN
fbem-31706	1	56	,	,	PUNCT
fbem-31706	1	57	corporate	corporate	ADJ
fbem-31706	1	58	social	social	ADJ
fbem-31706	1	59	responsibility	responsibility	NOUN
fbem-31706	1	60	(	(	PUNCT
fbem-31706	1	61	csr	csr	NOUN
fbem-31706	1	62	)	)	PUNCT
fbem-31706	1	63	practices	practice	NOUN
fbem-31706	1	64	have	have	AUX
fbem-31706	1	65	become	become	VERB
fbem-31706	1	66	not	not	PART
fbem-31706	1	67	only	only	ADV
fbem-31706	1	68	a	a	DET
fbem-31706	1	69	moral	moral	ADJ
fbem-31706	1	70	imperative	imperative	NOUN
fbem-31706	1	71	but	but	CCONJ
fbem-31706	1	72	also	also	ADV
fbem-31706	1	73	a	a	DET
fbem-31706	1	74	core	core	NOUN
fbem-31706	1	75	strategy	strategy	NOUN
fbem-31706	1	76	for	for	ADP
fbem-31706	1	77	shaping	shape	VERB
fbem-31706	1	78	brand	brand	NOUN
fbem-31706	1	79	image	image	NOUN
fbem-31706	1	80	and	and	CCONJ
fbem-31706	1	81	maintaining	maintain	VERB
fbem-31706	1	82	consumer	consumer	NOUN
fbem-31706	1	83	relationships	relationship	NOUN
fbem-31706	1	84	.	.	PUNCT
fbem-31706	2	1	this	this	DET
fbem-31706	2	2	study	study	NOUN
fbem-31706	2	3	examines	examine	VERB
fbem-31706	2	4	consumer	consumer	NOUN
fbem-31706	2	5	perceptions	perception	NOUN
fbem-31706	2	6	of	of	ADP
fbem-31706	2	7	corporate	corporate	ADJ
fbem-31706	2	8	csr	csr	NOUN
fbem-31706	2	9	activities	activity	NOUN
fbem-31706	2	10	and	and	CCONJ
fbem-31706	2	11	explores	explore	VERB
fbem-31706	2	12	the	the	DET
fbem-31706	2	13	inherent	inherent	ADJ
fbem-31706	2	14	connection	connection	NOUN
fbem-31706	2	15	between	between	ADP
fbem-31706	2	16	these	these	DET
fbem-31706	2	17	perceptions	perception	NOUN
fbem-31706	2	18	and	and	CCONJ
fbem-31706	2	19	brand	brand	NOUN
fbem-31706	2	20	loyalty	loyalty	NOUN
fbem-31706	2	21	.	.	PUNCT
fbem-31706	3	1	integrating	integrate	VERB
fbem-31706	3	2	social	social	ADJ
fbem-31706	3	3	identity	identity	NOUN
fbem-31706	3	4	,	,	PUNCT
fbem-31706	3	5	stakeholder	stakeholder	NOUN
fbem-31706	3	6	engagement	engagement	NOUN
fbem-31706	3	7	,	,	PUNCT
fbem-31706	3	8	and	and	CCONJ
fbem-31706	3	9	customer	customer	NOUN
fbem-31706	3	10	satisfaction	satisfaction	NOUN
fbem-31706	3	11	theories	theory	NOUN
fbem-31706	3	12	,	,	PUNCT
fbem-31706	3	13	we	we	PRON
fbem-31706	3	14	construct	construct	VERB
fbem-31706	3	15	a	a	DET
fbem-31706	3	16	"	"	PUNCT
fbem-31706	3	17	perceived	perceive	VERB
fbem-31706	3	18	csr	csr	X
fbem-31706	3	19	→	→	SYM
fbem-31706	3	20	corporate	corporate	ADJ
fbem-31706	3	21	identity	identity	NOUN
fbem-31706	3	22	/	/	SYM
fbem-31706	3	23	customer	customer	NOUN
fbem-31706	3	24	satisfaction	satisfaction	NOUN
fbem-31706	3	25	→	→	SYM
fbem-31706	3	26	brand	brand	NOUN
fbem-31706	3	27	loyalty	loyalty	NOUN
fbem-31706	3	28	"	"	PUNCT
fbem-31706	3	29	model	model	NOUN
fbem-31706	3	30	.	.	PUNCT
fbem-31706	4	1	using	use	VERB
fbem-31706	4	2	questionnaire	questionnaire	NOUN
fbem-31706	4	3	data	datum	NOUN
fbem-31706	4	4	from	from	ADP
fbem-31706	4	5	consumers	consumer	NOUN
fbem-31706	4	6	across	across	ADP
fbem-31706	4	7	multiple	multiple	ADJ
fbem-31706	4	8	industries	industry	NOUN
fbem-31706	4	9	in	in	ADP
fbem-31706	4	10	a	a	DET
fbem-31706	4	11	specific	specific	ADJ
fbem-31706	4	12	region	region	NOUN
fbem-31706	4	13	,	,	PUNCT
fbem-31706	4	14	we	we	PRON
fbem-31706	4	15	employ	employ	VERB
fbem-31706	4	16	structural	structural	ADJ
fbem-31706	4	17	equation	equation	NOUN
fbem-31706	4	18	modeling	modeling	NOUN
fbem-31706	4	19	(	(	PUNCT
fbem-31706	4	20	sem	sem	NOUN
fbem-31706	4	21	)	)	PUNCT
fbem-31706	4	22	and	and	CCONJ
fbem-31706	4	23	hierarchical	hierarchical	ADJ
fbem-31706	4	24	regression	regression	NOUN
fbem-31706	4	25	analysis	analysis	NOUN
fbem-31706	4	26	to	to	PART
fbem-31706	4	27	empirically	empirically	ADV
fbem-31706	4	28	reveal	reveal	VERB
fbem-31706	4	29	the	the	DET
fbem-31706	4	30	underlying	underlie	VERB
fbem-31706	4	31	mechanisms	mechanism	NOUN
fbem-31706	4	32	.	.	PUNCT
fbem-31706	5	1	the	the	DET
fbem-31706	5	2	results	result	NOUN
fbem-31706	5	3	indicate	indicate	VERB
fbem-31706	5	4	that	that	SCONJ
fbem-31706	5	5	consumers	consumer	NOUN
fbem-31706	5	6	'	'	PART
fbem-31706	5	7	positive	positive	ADJ
fbem-31706	5	8	perceptions	perception	NOUN
fbem-31706	5	9	of	of	ADP
fbem-31706	5	10	a	a	DET
fbem-31706	5	11	company	company	NOUN
fbem-31706	5	12	's	's	PART
fbem-31706	5	13	csr	csr	NOUN
fbem-31706	5	14	practices	practice	NOUN
fbem-31706	5	15	significantly	significantly	ADV
fbem-31706	5	16	enhance	enhance	VERB
fbem-31706	5	17	their	their	PRON
fbem-31706	5	18	identification	identification	NOUN
fbem-31706	5	19	with	with	ADP
fbem-31706	5	20	and	and	CCONJ
fbem-31706	5	21	satisfaction	satisfaction	VERB
fbem-31706	5	22	with	with	ADP
fbem-31706	5	23	the	the	DET
fbem-31706	5	24	company	company	NOUN
fbem-31706	5	25	's	's	PART
fbem-31706	5	26	identity	identity	NOUN
fbem-31706	5	27	,	,	PUNCT
fbem-31706	5	28	thereby	thereby	ADV
fbem-31706	5	29	positively	positively	ADV
fbem-31706	5	30	promoting	promote	VERB
fbem-31706	5	31	affective	affective	ADJ
fbem-31706	5	32	and	and	CCONJ
fbem-31706	5	33	behavioral	behavioral	ADJ
fbem-31706	5	34	loyalty	loyalty	NOUN
fbem-31706	5	35	.	.	PUNCT
fbem-31706	6	1	the	the	DET
fbem-31706	6	2	study	study	NOUN
fbem-31706	6	3	also	also	ADV
fbem-31706	6	4	reveals	reveal	VERB
fbem-31706	6	5	the	the	DET
fbem-31706	6	6	moderating	moderate	VERB
fbem-31706	6	7	role	role	NOUN
fbem-31706	6	8	of	of	ADP
fbem-31706	6	9	consumer	consumer	NOUN
fbem-31706	6	10	characteristics	characteristic	NOUN
fbem-31706	6	11	and	and	CCONJ
fbem-31706	6	12	the	the	DET
fbem-31706	6	13	transparency	transparency	NOUN
fbem-31706	6	14	of	of	ADP
fbem-31706	6	15	corporate	corporate	ADJ
fbem-31706	6	16	csr	csr	NOUN
fbem-31706	6	17	communication	communication	NOUN
fbem-31706	6	18	in	in	ADP
fbem-31706	6	19	this	this	DET
fbem-31706	6	20	process	process	NOUN
fbem-31706	6	21	.	.	PUNCT
fbem-31706	7	1	the	the	DET
fbem-31706	7	2	significance	significance	NOUN
fbem-31706	7	3	of	of	ADP
fbem-31706	7	4	this	this	DET
fbem-31706	7	5	study	study	NOUN
fbem-31706	7	6	lies	lie	VERB
fbem-31706	7	7	in	in	ADP
fbem-31706	7	8	providing	provide	VERB
fbem-31706	7	9	empirical	empirical	ADJ
fbem-31706	7	10	evidence	evidence	NOUN
fbem-31706	7	11	and	and	CCONJ
fbem-31706	7	12	theoretical	theoretical	ADJ
fbem-31706	7	13	guidance	guidance	NOUN
fbem-31706	7	14	for	for	SCONJ
fbem-31706	7	15	companies	company	NOUN
fbem-31706	7	16	to	to	PART
fbem-31706	7	17	design	design	VERB
fbem-31706	7	18	more	more	ADV
fbem-31706	7	19	precise	precise	ADJ
fbem-31706	7	20	csr	csr	NOUN
fbem-31706	7	21	strategies	strategy	NOUN
fbem-31706	7	22	that	that	PRON
fbem-31706	7	23	are	be	AUX
fbem-31706	7	24	more	more	ADV
fbem-31706	7	25	receptive	receptive	ADJ
fbem-31706	7	26	to	to	ADP
fbem-31706	7	27	consumer	consumer	NOUN
fbem-31706	7	28	recognition	recognition	NOUN
fbem-31706	7	29	and	and	CCONJ
fbem-31706	7	30	translate	translate	VERB
fbem-31706	7	31	into	into	ADP
fbem-31706	7	32	loyalty	loyalty	NOUN
fbem-31706	7	33	,	,	PUNCT
fbem-31706	7	34	highlighting	highlight	VERB
fbem-31706	7	35	the	the	DET
fbem-31706	7	36	importance	importance	NOUN
fbem-31706	7	37	of	of	ADP
fbem-31706	7	38	implementing	implement	VERB
fbem-31706	7	39	csr	csr	NOUN
fbem-31706	7	40	from	from	ADP
fbem-31706	7	41	a	a	DET
fbem-31706	7	42	consumer	consumer	NOUN
fbem-31706	7	43	perception	perception	NOUN
fbem-31706	7	44	perspective	perspective	NOUN
fbem-31706	7	45	.	.	PUNCT
fbem-31706	8	1	keywords	keyword	NOUN
fbem-31706	8	2	:	:	PUNCT
fbem-31706	8	3	corporate	corporate	ADJ
fbem-31706	8	4	social	social	ADJ
fbem-31706	8	5	responsibility	responsibility	NOUN
fbem-31706	8	6	perception	perception	NOUN
fbem-31706	8	7	;	;	PUNCT
fbem-31706	8	8	brand	brand	NOUN
fbem-31706	8	9	loyalty	loyalty	NOUN
fbem-31706	8	10	;	;	PUNCT
fbem-31706	8	11	consumer	consumer	NOUN
fbem-31706	8	12	behavior	behavior	NOUN
fbem-31706	8	13	;	;	PUNCT
fbem-31706	8	14	corporate	corporate	ADJ
fbem-31706	8	15	identification	identification	NOUN
fbem-31706	8	16	;	;	PUNCT
fbem-31706	8	17	customer	customer	NOUN
fbem-31706	8	18	satisfaction	satisfaction	NOUN
fbem-31706	8	19	;	;	PUNCT
fbem-31706	8	20	influence	influence	NOUN
fbem-31706	8	21	mechanism	mechanism	NOUN
fbem-31706	8	22	.	.	PUNCT
fbem-31706	9	1	1	1	X
fbem-31706	9	2	.	.	X
fbem-31706	9	3	introduction	introduction	NOUN
fbem-31706	9	4	with	with	ADP
fbem-31706	9	5	the	the	DET
fbem-31706	9	6	deepening	deepen	VERB
fbem-31706	9	7	global	global	ADJ
fbem-31706	9	8	adoption	adoption	NOUN
fbem-31706	9	9	of	of	ADP
fbem-31706	9	10	sustainable	sustainable	ADJ
fbem-31706	9	11	development	development	NOUN
fbem-31706	9	12	concepts	concept	NOUN
fbem-31706	9	13	and	and	CCONJ
fbem-31706	9	14	the	the	DET
fbem-31706	9	15	rapid	rapid	ADJ
fbem-31706	9	16	development	development	NOUN
fbem-31706	9	17	of	of	ADP
fbem-31706	9	18	information	information	NOUN
fbem-31706	9	19	dissemination	dissemination	NOUN
fbem-31706	9	20	,	,	PUNCT
fbem-31706	9	21	corporate	corporate	ADJ
fbem-31706	9	22	social	social	ADJ
fbem-31706	9	23	responsibility	responsibility	NOUN
fbem-31706	9	24	has	have	AUX
fbem-31706	9	25	risen	rise	VERB
fbem-31706	9	26	from	from	ADP
fbem-31706	9	27	a	a	DET
fbem-31706	9	28	marginalized	marginalize	VERB
fbem-31706	9	29	ethical	ethical	ADJ
fbem-31706	9	30	issue	issue	NOUN
fbem-31706	9	31	to	to	ADP
fbem-31706	9	32	the	the	DET
fbem-31706	9	33	core	core	NOUN
fbem-31706	9	34	of	of	ADP
fbem-31706	9	35	corporate	corporate	ADJ
fbem-31706	9	36	strategic	strategic	ADJ
fbem-31706	9	37	management	management	NOUN
fbem-31706	9	38	.	.	PUNCT
fbem-31706	10	1	as	as	ADP
fbem-31706	10	2	one	one	NUM
fbem-31706	10	3	of	of	ADP
fbem-31706	10	4	a	a	DET
fbem-31706	10	5	company	company	NOUN
fbem-31706	10	6	's	's	PART
fbem-31706	10	7	most	most	ADV
fbem-31706	10	8	important	important	ADJ
fbem-31706	10	9	stakeholders	stakeholder	NOUN
fbem-31706	10	10	,	,	PUNCT
fbem-31706	10	11	consumers	consumer	NOUN
fbem-31706	10	12	'	'	PART
fbem-31706	10	13	interpretation	interpretation	NOUN
fbem-31706	10	14	and	and	CCONJ
fbem-31706	10	15	feedback	feedback	NOUN
fbem-31706	10	16	on	on	ADP
fbem-31706	10	17	csr	csr	NOUN
fbem-31706	10	18	practices	practice	NOUN
fbem-31706	10	19	profoundly	profoundly	ADV
fbem-31706	10	20	influence	influence	VERB
fbem-31706	10	21	a	a	DET
fbem-31706	10	22	company	company	NOUN
fbem-31706	10	23	's	's	PART
fbem-31706	10	24	reputational	reputational	ADJ
fbem-31706	10	25	capital	capital	NOUN
fbem-31706	10	26	and	and	CCONJ
fbem-31706	10	27	long	long	ADJ
fbem-31706	10	28	-	-	PUNCT
fbem-31706	10	29	term	term	NOUN
fbem-31706	10	30	market	market	NOUN
fbem-31706	10	31	performance	performance	NOUN
fbem-31706	10	32	.	.	PUNCT
fbem-31706	11	1	traditional	traditional	ADJ
fbem-31706	11	2	csr	csr	NOUN
fbem-31706	11	3	research	research	NOUN
fbem-31706	11	4	has	have	AUX
fbem-31706	11	5	tended	tend	VERB
fbem-31706	11	6	to	to	PART
fbem-31706	11	7	focus	focus	VERB
fbem-31706	11	8	on	on	ADP
fbem-31706	11	9	compliance	compliance	NOUN
fbem-31706	11	10	,	,	PUNCT
fbem-31706	11	11	resource	resource	NOUN
fbem-31706	11	12	investment	investment	NOUN
fbem-31706	11	13	,	,	PUNCT
fbem-31706	11	14	or	or	CCONJ
fbem-31706	11	15	financial	financial	ADJ
fbem-31706	11	16	performance	performance	NOUN
fbem-31706	11	17	from	from	ADP
fbem-31706	11	18	a	a	DET
fbem-31706	11	19	corporate	corporate	ADJ
fbem-31706	11	20	perspective	perspective	NOUN
fbem-31706	11	21	,	,	PUNCT
fbem-31706	11	22	while	while	SCONJ
fbem-31706	11	23	relatively	relatively	ADV
fbem-31706	11	24	neglecting	neglect	VERB
fbem-31706	11	25	the	the	DET
fbem-31706	11	26	central	central	ADJ
fbem-31706	11	27	role	role	NOUN
fbem-31706	11	28	of	of	ADP
fbem-31706	11	29	consumers	consumer	NOUN
fbem-31706	11	30	as	as	ADP
fbem-31706	11	31	information	information	NOUN
fbem-31706	11	32	receivers	receiver	NOUN
fbem-31706	11	33	and	and	CCONJ
fbem-31706	11	34	value	value	NOUN
fbem-31706	11	35	judges	judge	NOUN
fbem-31706	11	36	.	.	PUNCT
fbem-31706	12	1	consumers	consumer	NOUN
fbem-31706	12	2	'	'	PART
fbem-31706	12	3	perception	perception	NOUN
fbem-31706	12	4	of	of	ADP
fbem-31706	12	5	a	a	DET
fbem-31706	12	6	company	company	NOUN
fbem-31706	12	7	's	's	PART
fbem-31706	12	8	csr	csr	NOUN
fbem-31706	12	9	efforts	effort	NOUN
fbem-31706	12	10	is	be	AUX
fbem-31706	12	11	not	not	PART
fbem-31706	12	12	a	a	DET
fbem-31706	12	13	passive	passive	ADJ
fbem-31706	12	14	process	process	NOUN
fbem-31706	12	15	;	;	PUNCT
fbem-31706	12	16	rather	rather	ADV
fbem-31706	12	17	,	,	PUNCT
fbem-31706	12	18	they	they	PRON
fbem-31706	12	19	actively	actively	ADV
fbem-31706	12	20	interpret	interpret	VERB
fbem-31706	12	21	and	and	CCONJ
fbem-31706	12	22	evaluate	evaluate	VERB
fbem-31706	12	23	them	they	PRON
fbem-31706	12	24	based	base	VERB
fbem-31706	12	25	on	on	ADP
fbem-31706	12	26	their	their	PRON
fbem-31706	12	27	own	own	ADJ
fbem-31706	12	28	values	value	NOUN
fbem-31706	12	29	,	,	PUNCT
fbem-31706	12	30	experiences	experience	NOUN
fbem-31706	12	31	,	,	PUNCT
fbem-31706	12	32	and	and	CCONJ
fbem-31706	12	33	corporate	corporate	ADJ
fbem-31706	12	34	communications	communication	NOUN
fbem-31706	12	35	.	.	PUNCT
fbem-31706	13	1	the	the	DET
fbem-31706	13	2	quality	quality	NOUN
fbem-31706	13	3	of	of	ADP
fbem-31706	13	4	this	this	DET
fbem-31706	13	5	subjective	subjective	ADJ
fbem-31706	13	6	perception	perception	NOUN
fbem-31706	13	7	directly	directly	ADV
fbem-31706	13	8	determines	determine	VERB
fbem-31706	13	9	whether	whether	SCONJ
fbem-31706	13	10	csr	csr	NOUN
fbem-31706	13	11	investments	investment	NOUN
fbem-31706	13	12	can	can	AUX
fbem-31706	13	13	translate	translate	VERB
fbem-31706	13	14	into	into	ADP
fbem-31706	13	15	tangible	tangible	ADJ
fbem-31706	13	16	market	market	NOUN
fbem-31706	13	17	returns	return	NOUN
fbem-31706	13	18	,	,	PUNCT
fbem-31706	13	19	particularly	particularly	ADV
fbem-31706	13	20	valuable	valuable	ADJ
fbem-31706	13	21	brand	brand	NOUN
fbem-31706	13	22	loyalty	loyalty	NOUN
fbem-31706	13	23	.	.	PUNCT
fbem-31706	14	1	brand	brand	NOUN
fbem-31706	14	2	loyalty	loyalty	NOUN
fbem-31706	14	3	,	,	PUNCT
fbem-31706	14	4	manifested	manifest	VERB
fbem-31706	14	5	as	as	ADP
fbem-31706	14	6	consumers	consumer	NOUN
fbem-31706	14	7	'	'	PART
fbem-31706	14	8	deep	deep	ADJ
fbem-31706	14	9	commitment	commitment	NOUN
fbem-31706	14	10	to	to	ADP
fbem-31706	14	11	a	a	DET
fbem-31706	14	12	brand	brand	NOUN
fbem-31706	14	13	and	and	CCONJ
fbem-31706	14	14	consistent	consistent	ADJ
fbem-31706	14	15	repeat	repeat	NOUN
fbem-31706	14	16	purchase	purchase	NOUN
fbem-31706	14	17	behavior	behavior	NOUN
fbem-31706	14	18	,	,	PUNCT
fbem-31706	14	19	is	be	AUX
fbem-31706	14	20	the	the	DET
fbem-31706	14	21	cornerstone	cornerstone	NOUN
fbem-31706	14	22	of	of	ADP
fbem-31706	14	23	a	a	DET
fbem-31706	14	24	company	company	NOUN
fbem-31706	14	25	's	's	PART
fbem-31706	14	26	ability	ability	NOUN
fbem-31706	14	27	to	to	PART
fbem-31706	14	28	withstand	withstand	VERB
fbem-31706	14	29	competition	competition	NOUN
fbem-31706	14	30	and	and	CCONJ
fbem-31706	14	31	achieve	achieve	VERB
fbem-31706	14	32	stable	stable	ADJ
fbem-31706	14	33	profits	profit	NOUN
fbem-31706	14	34	.	.	PUNCT
fbem-31706	15	1	while	while	SCONJ
fbem-31706	15	2	existing	exist	VERB
fbem-31706	15	3	literature	literature	NOUN
fbem-31706	15	4	has	have	AUX
fbem-31706	15	5	begun	begin	VERB
fbem-31706	15	6	to	to	PART
fbem-31706	15	7	explore	explore	VERB
fbem-31706	15	8	the	the	DET
fbem-31706	15	9	potential	potential	ADJ
fbem-31706	15	10	connection	connection	NOUN
fbem-31706	15	11	between	between	ADP
fbem-31706	15	12	csr	csr	NOUN
fbem-31706	15	13	and	and	CCONJ
fbem-31706	15	14	brand	brand	NOUN
fbem-31706	15	15	loyalty	loyalty	NOUN
fbem-31706	15	16	,	,	PUNCT
fbem-31706	15	17	it	it	PRON
fbem-31706	15	18	often	often	ADV
fbem-31706	15	19	remains	remain	VERB
fbem-31706	15	20	at	at	ADP
fbem-31706	15	21	the	the	DET
fbem-31706	15	22	conceptual	conceptual	ADJ
fbem-31706	15	23	level	level	NOUN
fbem-31706	15	24	or	or	CCONJ
fbem-31706	15	25	singledimensional	singledimensional	ADJ
fbem-31706	15	26	validation	validation	NOUN
fbem-31706	15	27	,	,	PUNCT
fbem-31706	15	28	lacking	lack	VERB
fbem-31706	15	29	a	a	DET
fbem-31706	15	30	systematic	systematic	ADJ
fbem-31706	15	31	analysis	analysis	NOUN
fbem-31706	15	32	of	of	ADP
fbem-31706	15	33	the	the	DET
fbem-31706	15	34	key	key	ADJ
fbem-31706	15	35	mediating	mediate	VERB
fbem-31706	15	36	variable	variable	NOUN
fbem-31706	15	37	,	,	PUNCT
fbem-31706	15	38	consumer	consumer	NOUN
fbem-31706	15	39	perception	perception	NOUN
fbem-31706	15	40	.	.	PUNCT
fbem-31706	16	1	the	the	DET
fbem-31706	16	2	underlying	underlie	VERB
fbem-31706	16	3	pathways	pathway	NOUN
fbem-31706	16	4	and	and	CCONJ
fbem-31706	16	5	boundary	boundary	ADJ
fbem-31706	16	6	conditions	condition	NOUN
fbem-31706	16	7	for	for	ADP
fbem-31706	16	8	how	how	SCONJ
fbem-31706	16	9	perceptions	perception	NOUN
fbem-31706	16	10	ultimately	ultimately	ADV
fbem-31706	16	11	influence	influence	VERB
fbem-31706	16	12	loyalty	loyalty	NOUN
fbem-31706	16	13	behavior	behavior	NOUN
fbem-31706	16	14	through	through	ADP
fbem-31706	16	15	complex	complex	ADJ
fbem-31706	16	16	psychological	psychological	ADJ
fbem-31706	16	17	mechanisms	mechanism	NOUN
fbem-31706	16	18	remain	remain	VERB
fbem-31706	16	19	unclear	unclear	ADJ
fbem-31706	16	20	.	.	PUNCT
fbem-31706	17	1	for	for	ADP
fbem-31706	17	2	example	example	NOUN
fbem-31706	17	3	,	,	PUNCT
fbem-31706	17	4	why	why	SCONJ
fbem-31706	17	5	do	do	AUX
fbem-31706	17	6	consumers	consumer	NOUN
fbem-31706	17	7	have	have	VERB
fbem-31706	17	8	vastly	vastly	ADV
fbem-31706	17	9	different	different	ADJ
fbem-31706	17	10	evaluations	evaluation	NOUN
fbem-31706	17	11	of	of	ADP
fbem-31706	17	12	seemingly	seemingly	ADV
fbem-31706	17	13	similar	similar	ADJ
fbem-31706	17	14	csr	csr	NOUN
fbem-31706	17	15	activities	activity	NOUN
fbem-31706	17	16	?	?	PUNCT
fbem-31706	18	1	which	which	DET
fbem-31706	18	2	types	type	NOUN
fbem-31706	18	3	of	of	ADP
fbem-31706	18	4	csr	csr	NOUN
fbem-31706	18	5	practices	practice	NOUN
fbem-31706	18	6	are	be	AUX
fbem-31706	18	7	most	most	ADV
fbem-31706	18	8	likely	likely	ADJ
fbem-31706	18	9	to	to	PART
fbem-31706	18	10	resonate	resonate	VERB
fbem-31706	18	11	with	with	ADP
fbem-31706	18	12	consumers	consumer	NOUN
fbem-31706	18	13	?	?	PUNCT
fbem-31706	19	1	how	how	SCONJ
fbem-31706	19	2	do	do	AUX
fbem-31706	19	3	individual	individual	ADJ
fbem-31706	19	4	traits	trait	NOUN
fbem-31706	19	5	influence	influence	VERB
fbem-31706	19	6	this	this	DET
fbem-31706	19	7	conversion	conversion	NOUN
fbem-31706	19	8	process	process	NOUN
fbem-31706	19	9	?	?	PUNCT
fbem-31706	20	1	what	what	DET
fbem-31706	20	2	role	role	NOUN
fbem-31706	20	3	does	do	VERB
fbem-31706	20	4	corporate	corporate	ADJ
fbem-31706	20	5	communication	communication	NOUN
fbem-31706	20	6	strategy	strategy	NOUN
fbem-31706	20	7	play	play	NOUN
fbem-31706	20	8	?	?	PUNCT
fbem-31706	21	1	answering	answer	VERB
fbem-31706	21	2	these	these	DET
fbem-31706	21	3	questions	question	NOUN
fbem-31706	21	4	is	be	AUX
fbem-31706	21	5	crucial	crucial	ADJ
fbem-31706	21	6	for	for	SCONJ
fbem-31706	21	7	companies	company	NOUN
fbem-31706	21	8	to	to	PART
fbem-31706	21	9	optimize	optimize	VERB
fbem-31706	21	10	csr	csr	NOUN
fbem-31706	21	11	resource	resource	NOUN
fbem-31706	21	12	allocation	allocation	NOUN
fbem-31706	21	13	,	,	PUNCT
fbem-31706	21	14	enhance	enhance	VERB
fbem-31706	21	15	communication	communication	NOUN
fbem-31706	21	16	effectiveness	effectiveness	NOUN
fbem-31706	21	17	,	,	PUNCT
fbem-31706	21	18	and	and	CCONJ
fbem-31706	21	19	maximize	maximize	VERB
fbem-31706	21	20	loyalty	loyalty	NOUN
fbem-31706	21	21	gains	gain	NOUN
fbem-31706	21	22	.	.	PUNCT
fbem-31706	22	1	thus	thus	ADV
fbem-31706	22	2	,	,	PUNCT
fbem-31706	22	3	based	base	VERB
fbem-31706	22	4	on	on	ADP
fbem-31706	22	5	the	the	DET
fbem-31706	22	6	perspective	perspective	NOUN
fbem-31706	22	7	of	of	ADP
fbem-31706	22	8	consumer	consumer	NOUN
fbem-31706	22	9	perception	perception	NOUN
fbem-31706	22	10	,	,	PUNCT
fbem-31706	22	11	this	this	DET
fbem-31706	22	12	study	study	NOUN
fbem-31706	22	13	aims	aim	VERB
fbem-31706	22	14	to	to	PART
fbem-31706	22	15	deeply	deeply	ADV
fbem-31706	22	16	deconstruct	deconstruct	VERB
fbem-31706	22	17	the	the	DET
fbem-31706	22	18	cognitive	cognitive	ADJ
fbem-31706	22	19	evaluation	evaluation	NOUN
fbem-31706	22	20	process	process	NOUN
fbem-31706	22	21	of	of	ADP
fbem-31706	22	22	consumers	consumer	NOUN
fbem-31706	22	23	regarding	regard	VERB
fbem-31706	22	24	corporate	corporate	ADJ
fbem-31706	22	25	csr	csr	NOUN
fbem-31706	22	26	practices	practice	NOUN
fbem-31706	22	27	,	,	PUNCT
fbem-31706	22	28	empirically	empirically	ADV
fbem-31706	22	29	examine	examine	VERB
fbem-31706	22	30	the	the	DET
fbem-31706	22	31	impact	impact	NOUN
fbem-31706	22	32	of	of	ADP
fbem-31706	22	33	such	such	ADJ
fbem-31706	22	34	perceptions	perception	NOUN
fbem-31706	22	35	on	on	ADP
fbem-31706	22	36	brand	brand	NOUN
fbem-31706	22	37	loyalty	loyalty	NOUN
fbem-31706	22	38	,	,	PUNCT
fbem-31706	22	39	and	and	CCONJ
fbem-31706	22	40	uncover	uncover	VERB
fbem-31706	22	41	the	the	DET
fbem-31706	22	42	key	key	ADJ
fbem-31706	22	43	psychological	psychological	ADJ
fbem-31706	22	44	mediating	mediate	VERB
fbem-31706	22	45	mechanisms	mechanism	NOUN
fbem-31706	22	46	and	and	CCONJ
fbem-31706	22	47	important	important	ADJ
fbem-31706	22	48	moderating	moderating	NOUN
fbem-31706	22	49	variables	variable	NOUN
fbem-31706	22	50	.	.	PUNCT
fbem-31706	23	1	through	through	ADP
fbem-31706	23	2	rigorous	rigorous	ADJ
fbem-31706	23	3	theoretical	theoretical	ADJ
fbem-31706	23	4	construction	construction	NOUN
fbem-31706	23	5	and	and	CCONJ
fbem-31706	23	6	empirical	empirical	ADJ
fbem-31706	23	7	analysis	analysis	NOUN
fbem-31706	23	8	,	,	PUNCT
fbem-31706	23	9	this	this	DET
fbem-31706	23	10	study	study	NOUN
fbem-31706	23	11	aims	aim	VERB
fbem-31706	23	12	to	to	PART
fbem-31706	23	13	address	address	VERB
fbem-31706	23	14	the	the	DET
fbem-31706	23	15	shortcomings	shortcoming	NOUN
fbem-31706	23	16	of	of	ADP
fbem-31706	23	17	existing	exist	VERB
fbem-31706	23	18	theories	theory	NOUN
fbem-31706	23	19	in	in	ADP
fbem-31706	23	20	explaining	explain	VERB
fbem-31706	23	21	micro	micro	ADJ
fbem-31706	23	22	-	-	ADJ
fbem-31706	23	23	psychological	psychological	ADJ
fbem-31706	23	24	mechanisms	mechanism	NOUN
fbem-31706	23	25	and	and	CCONJ
fbem-31706	23	26	provide	provide	VERB
fbem-31706	23	27	concrete	concrete	ADJ
fbem-31706	23	28	and	and	CCONJ
fbem-31706	23	29	actionable	actionable	ADJ
fbem-31706	23	30	strategic	strategic	ADJ
fbem-31706	23	31	insights	insight	NOUN
fbem-31706	23	32	for	for	ADP
fbem-31706	23	33	companies	company	NOUN
fbem-31706	23	34	on	on	ADP
fbem-31706	23	35	how	how	SCONJ
fbem-31706	23	36	to	to	PART
fbem-31706	23	37	cultivate	cultivate	VERB
fbem-31706	23	38	and	and	CCONJ
fbem-31706	23	39	consolidate	consolidate	VERB
fbem-31706	23	40	brand	brand	NOUN
fbem-31706	23	41	loyalty	loyalty	NOUN
fbem-31706	23	42	through	through	ADP
fbem-31706	23	43	effective	effective	ADJ
fbem-31706	23	44	,	,	PUNCT
fbem-31706	23	45	consumer	consumer	NOUN
fbem-31706	23	46	-	-	PUNCT
fbem-31706	23	47	insight	insight	NOUN
fbem-31706	23	48	-	-	PUNCT
fbem-31706	23	49	based	base	VERB
fbem-31706	23	50	csr	csr	NOUN
fbem-31706	23	51	management	management	NOUN
fbem-31706	23	52	.	.	PUNCT
fbem-31706	24	1	2	2	X
fbem-31706	24	2	.	.	X
fbem-31706	24	3	definition	definition	NOUN
fbem-31706	24	4	of	of	ADP
fbem-31706	24	5	core	core	NOUN
fbem-31706	24	6	concepts	concept	NOUN
fbem-31706	24	7	and	and	CCONJ
fbem-31706	24	8	theoretical	theoretical	ADJ
fbem-31706	24	9	foundation	foundation	NOUN
fbem-31706	24	10	a	a	DET
fbem-31706	24	11	clear	clear	ADJ
fbem-31706	24	12	definition	definition	NOUN
fbem-31706	24	13	of	of	ADP
fbem-31706	24	14	core	core	NOUN
fbem-31706	24	15	concepts	concept	NOUN
fbem-31706	24	16	is	be	AUX
fbem-31706	24	17	the	the	DET
fbem-31706	24	18	logical	logical	ADJ
fbem-31706	24	19	starting	starting	NOUN
fbem-31706	24	20	point	point	NOUN
fbem-31706	24	21	for	for	ADP
fbem-31706	24	22	this	this	DET
fbem-31706	24	23	research	research	NOUN
fbem-31706	24	24	.	.	PUNCT
fbem-31706	25	1	this	this	DET
fbem-31706	25	2	article	article	NOUN
fbem-31706	25	3	discusses	discuss	VERB
fbem-31706	25	4	"	"	PUNCT
fbem-31706	25	5	consumerperceived	consumerperceive	VERB
fbem-31706	25	6	csr	csr	NOUN
fbem-31706	25	7	practices	practice	NOUN
fbem-31706	25	8	,	,	PUNCT
fbem-31706	25	9	"	"	PUNCT
fbem-31706	25	10	specifically	specifically	ADV
fbem-31706	25	11	referring	refer	VERB
fbem-31706	25	12	to	to	ADP
fbem-31706	25	13	consumers	consumer	NOUN
fbem-31706	25	14	'	'	PART
fbem-31706	25	15	subjective	subjective	ADJ
fbem-31706	25	16	understanding	understanding	NOUN
fbem-31706	25	17	,	,	PUNCT
fbem-31706	25	18	interpretation	interpretation	NOUN
fbem-31706	25	19	,	,	PUNCT
fbem-31706	25	20	and	and	CCONJ
fbem-31706	25	21	overall	overall	ADJ
fbem-31706	25	22	evaluation	evaluation	NOUN
fbem-31706	25	23	of	of	ADP
fbem-31706	25	24	a	a	DET
fbem-31706	25	25	company	company	NOUN
fbem-31706	25	26	's	's	PART
fbem-31706	25	27	fulfillment	fulfillment	NOUN
fbem-31706	25	28	of	of	ADP
fbem-31706	25	29	its	its	PRON
fbem-31706	25	30	economic	economic	ADJ
fbem-31706	25	31	,	,	PUNCT
fbem-31706	25	32	legal	legal	ADJ
fbem-31706	25	33	,	,	PUNCT
fbem-31706	25	34	ethical	ethical	ADJ
fbem-31706	25	35	,	,	PUNCT
fbem-31706	25	36	and	and	CCONJ
fbem-31706	25	37	philanthropic	philanthropic	NOUN
fbem-31706	25	38	responsibilities	responsibility	NOUN
fbem-31706	25	39	,	,	PUNCT
fbem-31706	25	40	based	base	VERB
fbem-31706	25	41	on	on	ADP
fbem-31706	25	42	direct	direct	ADJ
fbem-31706	25	43	or	or	CCONJ
fbem-31706	25	44	indirect	indirect	ADJ
fbem-31706	25	45	information	information	NOUN
fbem-31706	25	46	.	.	PUNCT
fbem-31706	26	1	this	this	PRON
fbem-31706	26	2	emphasizes	emphasize	VERB
fbem-31706	26	3	consumer	consumer	NOUN
fbem-31706	26	4	agency	agency	NOUN
fbem-31706	26	5	,	,	PUNCT
fbem-31706	26	6	significantly	significantly	ADV
fbem-31706	26	7	influenced	influence	VERB
fbem-31706	26	8	by	by	ADP
fbem-31706	26	9	factors	factor	NOUN
fbem-31706	26	10	such	such	ADJ
fbem-31706	26	11	as	as	ADP
fbem-31706	26	12	their	their	PRON
fbem-31706	26	13	personal	personal	ADJ
fbem-31706	26	14	values	value	NOUN
fbem-31706	26	15	,	,	PUNCT
fbem-31706	26	16	knowledge	knowledge	NOUN
fbem-31706	26	17	,	,	PUNCT
fbem-31706	26	18	and	and	CCONJ
fbem-31706	26	19	corporate	corporate	ADJ
fbem-31706	26	20	transparency	transparency	NOUN
fbem-31706	26	21	.	.	PUNCT
fbem-31706	27	1	carroll	carroll	PROPN
fbem-31706	27	2	's	's	PART
fbem-31706	27	3	classic	classic	ADJ
fbem-31706	27	4	csr	csr	NOUN
fbem-31706	27	5	pyramid	pyramid	NOUN
fbem-31706	27	6	model	model	NOUN
fbem-31706	27	7	provides	provide	VERB
fbem-31706	27	8	a	a	DET
fbem-31706	27	9	foundation	foundation	NOUN
fbem-31706	27	10	for	for	ADP
fbem-31706	27	11	understanding	understand	VERB
fbem-31706	27	12	the	the	DET
fbem-31706	27	13	multidimensional	multidimensional	ADJ
fbem-31706	27	14	structure	structure	NOUN
fbem-31706	27	15	of	of	ADP
fbem-31706	27	16	csr	csr	PROPN
fbem-31706	27	17	.	.	PUNCT
fbem-31706	28	1	"	"	PUNCT
fbem-31706	28	2	brand	brand	NOUN
fbem-31706	28	3	loyalty	loyalty	NOUN
fbem-31706	28	4	,	,	PUNCT
fbem-31706	28	5	"	"	PUNCT
fbem-31706	28	6	on	on	ADP
fbem-31706	28	7	the	the	DET
fbem-31706	28	8	other	other	ADJ
fbem-31706	28	9	hand	hand	NOUN
fbem-31706	28	10	,	,	PUNCT
fbem-31706	28	11	is	be	AUX
fbem-31706	28	12	a	a	DET
fbem-31706	28	13	multidimensional	multidimensional	ADJ
fbem-31706	28	14	construct	construct	NOUN
fbem-31706	28	15	encompassing	encompass	VERB
fbem-31706	28	16	both	both	CCONJ
fbem-31706	28	17	behavioral	behavioral	ADJ
fbem-31706	28	18	and	and	CCONJ
fbem-31706	28	19	attitudinal	attitudinal	ADJ
fbem-31706	28	20	dimensions	dimension	NOUN
fbem-31706	28	21	.	.	PUNCT
fbem-31706	29	1	jacoby	jacoby	PROPN
fbem-31706	29	2	and	and	CCONJ
fbem-31706	29	3	chestnut	chestnut	NOUN
fbem-31706	29	4	's	's	PART
fbem-31706	29	5	research	research	NOUN
fbem-31706	29	6	emphasizes	emphasize	VERB
fbem-31706	29	7	the	the	DET
fbem-31706	29	8	importance	importance	NOUN
fbem-31706	29	9	of	of	ADP
fbem-31706	29	10	attitudinal	attitudinal	ADJ
fbem-31706	29	11	loyalty	loyalty	NOUN
fbem-31706	29	12	as	as	ADP
fbem-31706	29	13	a	a	DET
fbem-31706	29	14	deeper	deep	ADJ
fbem-31706	29	15	driver	driver	NOUN
fbem-31706	29	16	of	of	ADP
fbem-31706	29	17	behavioral	behavioral	ADJ
fbem-31706	29	18	loyalty	loyalty	NOUN
fbem-31706	29	19	.	.	PUNCT
fbem-31706	30	1	70	70	NUM
fbem-31706	31	1	the	the	DET
fbem-31706	31	2	two	two	NUM
fbem-31706	31	3	core	core	NOUN
fbem-31706	31	4	theories	theory	NOUN
fbem-31706	31	5	underpinning	underpin	VERB
fbem-31706	31	6	this	this	DET
fbem-31706	31	7	research	research	NOUN
fbem-31706	31	8	are	be	AUX
fbem-31706	31	9	social	social	ADJ
fbem-31706	31	10	identity	identity	NOUN
fbem-31706	31	11	theory	theory	NOUN
fbem-31706	31	12	and	and	CCONJ
fbem-31706	31	13	stakeholder	stakeholder	NOUN
fbem-31706	31	14	theory	theory	NOUN
fbem-31706	31	15	.	.	PUNCT
fbem-31706	32	1	social	social	ADJ
fbem-31706	32	2	identity	identity	NOUN
fbem-31706	32	3	theory	theory	NOUN
fbem-31706	32	4	posits	posit	NOUN
fbem-31706	32	5	that	that	SCONJ
fbem-31706	32	6	individuals	individual	NOUN
fbem-31706	32	7	derive	derive	VERB
fbem-31706	32	8	a	a	DET
fbem-31706	32	9	sense	sense	NOUN
fbem-31706	32	10	of	of	ADP
fbem-31706	32	11	self	self	NOUN
fbem-31706	32	12	-	-	PUNCT
fbem-31706	32	13	worth	worth	NOUN
fbem-31706	32	14	and	and	CCONJ
fbem-31706	32	15	belonging	belong	VERB
fbem-31706	32	16	through	through	ADP
fbem-31706	32	17	group	group	NOUN
fbem-31706	32	18	membership	membership	NOUN
fbem-31706	33	1	[	[	X
fbem-31706	33	2	1	1	NUM
fbem-31706	33	3	]	]	PUNCT
fbem-31706	33	4	.	.	PUNCT
fbem-31706	34	1	when	when	SCONJ
fbem-31706	34	2	consumers	consumer	NOUN
fbem-31706	34	3	perceive	perceive	VERB
fbem-31706	34	4	a	a	DET
fbem-31706	34	5	company	company	NOUN
fbem-31706	34	6	's	's	PART
fbem-31706	34	7	active	active	ADJ
fbem-31706	34	8	fulfillment	fulfillment	NOUN
fbem-31706	34	9	of	of	ADP
fbem-31706	34	10	its	its	PRON
fbem-31706	34	11	social	social	ADJ
fbem-31706	34	12	responsibilities	responsibility	NOUN
fbem-31706	34	13	,	,	PUNCT
fbem-31706	34	14	particularly	particularly	ADV
fbem-31706	34	15	when	when	SCONJ
fbem-31706	34	16	such	such	ADJ
fbem-31706	34	17	behaviors	behavior	NOUN
fbem-31706	34	18	align	align	VERB
fbem-31706	34	19	with	with	ADP
fbem-31706	34	20	their	their	PRON
fbem-31706	34	21	own	own	ADJ
fbem-31706	34	22	values	value	NOUN
fbem-31706	34	23	,	,	PUNCT
fbem-31706	34	24	they	they	PRON
fbem-31706	34	25	develop	develop	VERB
fbem-31706	34	26	a	a	DET
fbem-31706	34	27	sense	sense	NOUN
fbem-31706	34	28	of	of	ADP
fbem-31706	34	29	identification	identification	NOUN
fbem-31706	34	30	with	with	ADP
fbem-31706	34	31	the	the	DET
fbem-31706	34	32	company	company	NOUN
fbem-31706	34	33	's	's	PART
fbem-31706	34	34	organizational	organizational	ADJ
fbem-31706	34	35	identity	identity	NOUN
fbem-31706	34	36	.	.	PUNCT
fbem-31706	35	1	this	this	DET
fbem-31706	35	2	"	"	PUNCT
fbem-31706	35	3	corporate	corporate	ADJ
fbem-31706	35	4	identification	identification	NOUN
fbem-31706	35	5	"	"	PUNCT
fbem-31706	35	6	allows	allow	VERB
fbem-31706	35	7	consumers	consumer	NOUN
fbem-31706	35	8	to	to	PART
fbem-31706	35	9	view	view	VERB
fbem-31706	35	10	a	a	DET
fbem-31706	35	11	company	company	NOUN
fbem-31706	35	12	's	's	PART
fbem-31706	35	13	success	success	NOUN
fbem-31706	35	14	and	and	CCONJ
fbem-31706	35	15	reputation	reputation	NOUN
fbem-31706	35	16	as	as	ADP
fbem-31706	35	17	part	part	NOUN
fbem-31706	35	18	of	of	ADP
fbem-31706	35	19	their	their	PRON
fbem-31706	35	20	self	self	NOUN
fbem-31706	35	21	-	-	PUNCT
fbem-31706	35	22	image	image	NOUN
fbem-31706	35	23	,	,	PUNCT
fbem-31706	35	24	thereby	thereby	ADV
fbem-31706	35	25	fostering	foster	VERB
fbem-31706	35	26	a	a	DET
fbem-31706	35	27	willingness	willingness	NOUN
fbem-31706	35	28	to	to	PART
fbem-31706	35	29	defend	defend	VERB
fbem-31706	35	30	and	and	CCONJ
fbem-31706	35	31	support	support	VERB
fbem-31706	35	32	the	the	DET
fbem-31706	35	33	company	company	NOUN
fbem-31706	35	34	,	,	PUNCT
fbem-31706	35	35	such	such	ADJ
fbem-31706	35	36	as	as	ADP
fbem-31706	35	37	choosing	choose	VERB
fbem-31706	35	38	its	its	PRON
fbem-31706	35	39	products	product	NOUN
fbem-31706	35	40	,	,	PUNCT
fbem-31706	35	41	paying	pay	VERB
fbem-31706	35	42	a	a	DET
fbem-31706	35	43	premium	premium	NOUN
fbem-31706	35	44	,	,	PUNCT
fbem-31706	35	45	and	and	CCONJ
fbem-31706	35	46	defending	defend	VERB
fbem-31706	35	47	it	it	PRON
fbem-31706	35	48	.	.	PUNCT
fbem-31706	36	1	this	this	PRON
fbem-31706	36	2	is	be	AUX
fbem-31706	36	3	the	the	DET
fbem-31706	36	4	deep	deep	ADV
fbem-31706	36	5	-	-	PUNCT
fbem-31706	36	6	seated	seat	VERB
fbem-31706	36	7	foundation	foundation	NOUN
fbem-31706	36	8	of	of	ADP
fbem-31706	36	9	brand	brand	NOUN
fbem-31706	36	10	loyalty	loyalty	NOUN
fbem-31706	36	11	.	.	PUNCT
fbem-31706	37	1	according	accord	VERB
fbem-31706	37	2	to	to	ADP
fbem-31706	37	3	stakeholder	stakeholder	PROPN
fbem-31706	37	4	theory	theory	NOUN
fbem-31706	37	5	,	,	PUNCT
fbem-31706	37	6	companies	company	NOUN
fbem-31706	37	7	must	must	AUX
fbem-31706	37	8	strike	strike	VERB
fbem-31706	37	9	a	a	DET
fbem-31706	37	10	balance	balance	NOUN
fbem-31706	37	11	between	between	ADP
fbem-31706	37	12	the	the	DET
fbem-31706	37	13	interests	interest	NOUN
fbem-31706	37	14	of	of	ADP
fbem-31706	37	15	various	various	ADJ
fbem-31706	37	16	stakeholders	stakeholder	NOUN
fbem-31706	37	17	.	.	PUNCT
fbem-31706	38	1	as	as	ADP
fbem-31706	38	2	core	core	NOUN
fbem-31706	38	3	stakeholders	stakeholder	NOUN
fbem-31706	38	4	,	,	PUNCT
fbem-31706	38	5	consumers	consumer	NOUN
fbem-31706	38	6	'	'	PART
fbem-31706	38	7	perception	perception	NOUN
fbem-31706	38	8	of	of	ADP
fbem-31706	38	9	a	a	DET
fbem-31706	38	10	company	company	NOUN
fbem-31706	38	11	's	's	PART
fbem-31706	38	12	social	social	ADJ
fbem-31706	38	13	performance	performance	NOUN
fbem-31706	38	14	directly	directly	ADV
fbem-31706	38	15	determines	determine	VERB
fbem-31706	38	16	their	their	PRON
fbem-31706	38	17	trust	trust	NOUN
fbem-31706	38	18	,	,	PUNCT
fbem-31706	38	19	satisfaction	satisfaction	NOUN
fbem-31706	38	20	,	,	PUNCT
fbem-31706	38	21	and	and	CCONJ
fbem-31706	38	22	willingness	willingness	NOUN
fbem-31706	38	23	to	to	PART
fbem-31706	38	24	establish	establish	VERB
fbem-31706	38	25	a	a	DET
fbem-31706	38	26	long	long	ADJ
fbem-31706	38	27	-	-	PUNCT
fbem-31706	38	28	term	term	NOUN
fbem-31706	38	29	relationship	relationship	NOUN
fbem-31706	38	30	with	with	ADP
fbem-31706	38	31	the	the	DET
fbem-31706	38	32	company	company	NOUN
fbem-31706	38	33	.	.	PUNCT
fbem-31706	39	1	positive	positive	ADJ
fbem-31706	39	2	perceptions	perception	NOUN
fbem-31706	39	3	of	of	ADP
fbem-31706	39	4	csr	csr	NOUN
fbem-31706	39	5	are	be	AUX
fbem-31706	39	6	seen	see	VERB
fbem-31706	39	7	as	as	ADP
fbem-31706	39	8	a	a	DET
fbem-31706	39	9	sign	sign	NOUN
fbem-31706	39	10	that	that	SCONJ
fbem-31706	39	11	a	a	DET
fbem-31706	39	12	company	company	NOUN
fbem-31706	39	13	meets	meet	VERB
fbem-31706	39	14	consumers	consumer	NOUN
fbem-31706	39	15	'	'	PART
fbem-31706	39	16	expectations	expectation	NOUN
fbem-31706	39	17	for	for	ADP
fbem-31706	39	18	higher	high	ADJ
fbem-31706	39	19	-	-	PUNCT
fbem-31706	39	20	level	level	NOUN
fbem-31706	39	21	social	social	ADJ
fbem-31706	39	22	value	value	NOUN
fbem-31706	39	23	beyond	beyond	ADP
fbem-31706	39	24	product	product	NOUN
fbem-31706	39	25	functionality	functionality	NOUN
fbem-31706	39	26	.	.	PUNCT
fbem-31706	40	1	this	this	PRON
fbem-31706	40	2	can	can	AUX
fbem-31706	40	3	effectively	effectively	ADV
fbem-31706	40	4	enhance	enhance	VERB
fbem-31706	40	5	customer	customer	NOUN
fbem-31706	40	6	satisfaction	satisfaction	NOUN
fbem-31706	40	7	and	and	CCONJ
fbem-31706	40	8	trust	trust	NOUN
fbem-31706	40	9	,	,	PUNCT
fbem-31706	40	10	and	and	CCONJ
fbem-31706	40	11	thus	thus	ADV
fbem-31706	40	12	become	become	VERB
fbem-31706	40	13	a	a	DET
fbem-31706	40	14	fertile	fertile	ADJ
fbem-31706	40	15	ground	ground	NOUN
fbem-31706	40	16	for	for	ADP
fbem-31706	40	17	cultivating	cultivate	VERB
fbem-31706	40	18	brand	brand	NOUN
fbem-31706	40	19	loyalty	loyalty	NOUN
fbem-31706	40	20	.	.	PUNCT
fbem-31706	41	1	customer	customer	NOUN
fbem-31706	41	2	satisfaction	satisfaction	NOUN
fbem-31706	41	3	theory	theory	NOUN
fbem-31706	41	4	further	far	ADV
fbem-31706	41	5	expands	expand	VERB
fbem-31706	41	6	on	on	ADP
fbem-31706	41	7	the	the	DET
fbem-31706	41	8	mechanisms	mechanism	NOUN
fbem-31706	41	9	of	of	ADP
fbem-31706	41	10	emotional	emotional	ADJ
fbem-31706	41	11	bond	bond	NOUN
fbem-31706	41	12	formation	formation	NOUN
fbem-31706	41	13	,	,	PUNCT
fbem-31706	41	14	identifying	identify	VERB
fbem-31706	41	15	perceived	perceive	VERB
fbem-31706	41	16	csr	csr	NOUN
fbem-31706	41	17	as	as	ADP
fbem-31706	41	18	a	a	DET
fbem-31706	41	19	key	key	ADJ
fbem-31706	41	20	antecedent	antecedent	NOUN
fbem-31706	41	21	to	to	ADP
fbem-31706	41	22	enhancing	enhance	VERB
fbem-31706	41	23	overall	overall	ADJ
fbem-31706	41	24	consumer	consumer	NOUN
fbem-31706	41	25	experience	experience	NOUN
fbem-31706	41	26	and	and	CCONJ
fbem-31706	41	27	satisfaction	satisfaction	NOUN
fbem-31706	41	28	.	.	PUNCT
fbem-31706	42	1	3	3	X
fbem-31706	42	2	.	.	X
fbem-31706	42	3	analysis	analysis	NOUN
fbem-31706	42	4	of	of	ADP
fbem-31706	42	5	the	the	DET
fbem-31706	42	6	pathways	pathway	NOUN
fbem-31706	42	7	in	in	ADP
fbem-31706	42	8	which	which	PRON
fbem-31706	42	9	consumer	consumer	NOUN
fbem-31706	42	10	perceptions	perception	NOUN
fbem-31706	42	11	of	of	ADP
fbem-31706	42	12	csr	csr	X
fbem-31706	42	13	affect	affect	VERB
fbem-31706	42	14	brand	brand	NOUN
fbem-31706	42	15	loyalty	loyalty	NOUN
fbem-31706	42	16	consumers	consumer	NOUN
fbem-31706	42	17	'	'	PART
fbem-31706	42	18	positive	positive	ADJ
fbem-31706	42	19	perceptions	perception	NOUN
fbem-31706	42	20	of	of	ADP
fbem-31706	42	21	a	a	DET
fbem-31706	42	22	company	company	NOUN
fbem-31706	42	23	's	's	PART
fbem-31706	42	24	csr	csr	NOUN
fbem-31706	42	25	practices	practice	NOUN
fbem-31706	42	26	primarily	primarily	ADV
fbem-31706	42	27	influence	influence	VERB
fbem-31706	42	28	the	the	DET
fbem-31706	42	29	formation	formation	NOUN
fbem-31706	42	30	of	of	ADP
fbem-31706	42	31	brand	brand	NOUN
fbem-31706	42	32	loyalty	loyalty	NOUN
fbem-31706	42	33	through	through	ADP
fbem-31706	42	34	two	two	NUM
fbem-31706	42	35	core	core	ADJ
fbem-31706	42	36	psychological	psychological	ADJ
fbem-31706	42	37	pathways	pathway	NOUN
fbem-31706	42	38	:	:	PUNCT
fbem-31706	42	39	corporate	corporate	ADJ
fbem-31706	42	40	identification	identification	NOUN
fbem-31706	42	41	and	and	CCONJ
fbem-31706	42	42	customer	customer	NOUN
fbem-31706	42	43	satisfaction	satisfaction	NOUN
fbem-31706	42	44	.	.	PUNCT
fbem-31706	43	1	on	on	ADP
fbem-31706	43	2	the	the	DET
fbem-31706	43	3	corporate	corporate	ADJ
fbem-31706	43	4	identification	identification	NOUN
fbem-31706	43	5	path	path	NOUN
fbem-31706	43	6	,	,	PUNCT
fbem-31706	43	7	when	when	SCONJ
fbem-31706	43	8	consumers	consumer	NOUN
fbem-31706	43	9	perceive	perceive	VERB
fbem-31706	43	10	a	a	DET
fbem-31706	43	11	company	company	NOUN
fbem-31706	43	12	's	's	PART
fbem-31706	43	13	sincere	sincere	ADJ
fbem-31706	43	14	and	and	CCONJ
fbem-31706	43	15	effective	effective	ADJ
fbem-31706	43	16	efforts	effort	NOUN
fbem-31706	43	17	in	in	ADP
fbem-31706	43	18	environmental	environmental	ADJ
fbem-31706	43	19	protection	protection	NOUN
fbem-31706	43	20	and	and	CCONJ
fbem-31706	43	21	community	community	NOUN
fbem-31706	43	22	contributions	contribution	NOUN
fbem-31706	43	23	,	,	PUNCT
fbem-31706	43	24	especially	especially	ADV
fbem-31706	43	25	when	when	SCONJ
fbem-31706	43	26	these	these	DET
fbem-31706	43	27	efforts	effort	NOUN
fbem-31706	43	28	resonate	resonate	VERB
fbem-31706	43	29	with	with	ADP
fbem-31706	43	30	their	their	PRON
fbem-31706	43	31	own	own	ADJ
fbem-31706	43	32	ethical	ethical	ADJ
fbem-31706	43	33	standards	standard	NOUN
fbem-31706	43	34	and	and	CCONJ
fbem-31706	43	35	concerns	concern	NOUN
fbem-31706	43	36	,	,	PUNCT
fbem-31706	43	37	they	they	PRON
fbem-31706	43	38	will	will	AUX
fbem-31706	43	39	view	view	VERB
fbem-31706	43	40	the	the	DET
fbem-31706	43	41	company	company	NOUN
fbem-31706	43	42	as	as	ADP
fbem-31706	43	43	a	a	DET
fbem-31706	43	44	responsible	responsible	ADJ
fbem-31706	43	45	and	and	CCONJ
fbem-31706	43	46	respectable	respectable	ADJ
fbem-31706	43	47	member	member	NOUN
fbem-31706	43	48	of	of	ADP
fbem-31706	43	49	society	society	NOUN
fbem-31706	43	50	.	.	PUNCT
fbem-31706	44	1	this	this	DET
fbem-31706	44	2	positive	positive	ADJ
fbem-31706	44	3	group	group	NOUN
fbem-31706	44	4	identity	identity	NOUN
fbem-31706	44	5	fosters	foster	VERB
fbem-31706	44	6	a	a	DET
fbem-31706	44	7	sense	sense	NOUN
fbem-31706	44	8	of	of	ADP
fbem-31706	44	9	corporate	corporate	ADJ
fbem-31706	44	10	identification	identification	NOUN
fbem-31706	44	11	—	—	PUNCT
fbem-31706	44	12	they	they	PRON
fbem-31706	44	13	see	see	VERB
fbem-31706	44	14	the	the	DET
fbem-31706	44	15	company	company	NOUN
fbem-31706	44	16	as	as	ADP
fbem-31706	44	17	part	part	NOUN
fbem-31706	44	18	of	of	ADP
fbem-31706	44	19	their	their	PRON
fbem-31706	44	20	social	social	ADJ
fbem-31706	44	21	identity	identity	NOUN
fbem-31706	44	22	or	or	CCONJ
fbem-31706	44	23	as	as	ADP
fbem-31706	44	24	a	a	DET
fbem-31706	44	25	representative	representative	NOUN
fbem-31706	44	26	of	of	ADP
fbem-31706	44	27	its	its	PRON
fbem-31706	44	28	values	value	NOUN
fbem-31706	44	29	.	.	PUNCT
fbem-31706	45	1	this	this	DET
fbem-31706	45	2	deep	deep	ADJ
fbem-31706	45	3	sense	sense	NOUN
fbem-31706	45	4	of	of	ADP
fbem-31706	45	5	identity	identity	NOUN
fbem-31706	45	6	translates	translate	VERB
fbem-31706	45	7	into	into	ADP
fbem-31706	45	8	a	a	DET
fbem-31706	45	9	strong	strong	ADJ
fbem-31706	45	10	emotional	emotional	ADJ
fbem-31706	45	11	attachment	attachment	NOUN
fbem-31706	45	12	and	and	CCONJ
fbem-31706	45	13	a	a	DET
fbem-31706	45	14	sense	sense	NOUN
fbem-31706	45	15	of	of	ADP
fbem-31706	45	16	ownership	ownership	NOUN
fbem-31706	45	17	in	in	ADP
fbem-31706	45	18	the	the	DET
fbem-31706	45	19	company	company	NOUN
fbem-31706	45	20	's	's	PART
fbem-31706	45	21	success	success	NOUN
fbem-31706	45	22	,	,	PUNCT
fbem-31706	45	23	manifested	manifest	VERB
fbem-31706	45	24	in	in	ADP
fbem-31706	45	25	:	:	PUNCT
fbem-31706	45	26	a	a	DET
fbem-31706	45	27	stronger	strong	ADJ
fbem-31706	45	28	willingness	willingness	NOUN
fbem-31706	45	29	to	to	PART
fbem-31706	45	30	repurchase	repurchase	VERB
fbem-31706	45	31	,	,	PUNCT
fbem-31706	45	32	a	a	DET
fbem-31706	45	33	willingness	willingness	NOUN
fbem-31706	45	34	to	to	PART
fbem-31706	45	35	pay	pay	VERB
fbem-31706	45	36	a	a	DET
fbem-31706	45	37	higher	high	ADJ
fbem-31706	45	38	price	price	NOUN
fbem-31706	45	39	for	for	ADP
fbem-31706	45	40	the	the	DET
fbem-31706	45	41	brand	brand	NOUN
fbem-31706	45	42	,	,	PUNCT
fbem-31706	45	43	and	and	CCONJ
fbem-31706	45	44	proactively	proactively	ADV
fbem-31706	45	45	recommending	recommend	VERB
fbem-31706	45	46	the	the	DET
fbem-31706	45	47	brand	brand	NOUN
fbem-31706	45	48	to	to	ADP
fbem-31706	45	49	others	other	NOUN
fbem-31706	45	50	and	and	CCONJ
fbem-31706	45	51	protecting	protect	VERB
fbem-31706	45	52	its	its	PRON
fbem-31706	45	53	reputation	reputation	NOUN
fbem-31706	45	54	[	[	X
fbem-31706	45	55	2	2	NUM
fbem-31706	45	56	]	]	PUNCT
fbem-31706	45	57	.	.	PUNCT
fbem-31706	46	1	for	for	ADP
fbem-31706	46	2	example	example	NOUN
fbem-31706	46	3	,	,	PUNCT
fbem-31706	46	4	a	a	DET
fbem-31706	46	5	consumer	consumer	NOUN
fbem-31706	46	6	may	may	AUX
fbem-31706	46	7	become	become	VERB
fbem-31706	46	8	a	a	DET
fbem-31706	46	9	loyal	loyal	ADJ
fbem-31706	46	10	fan	fan	NOUN
fbem-31706	46	11	of	of	ADP
fbem-31706	46	12	an	an	DET
fbem-31706	46	13	outdoor	outdoor	ADJ
fbem-31706	46	14	brand	brand	NOUN
fbem-31706	46	15	because	because	SCONJ
fbem-31706	46	16	they	they	PRON
fbem-31706	46	17	identify	identify	VERB
fbem-31706	46	18	with	with	ADP
fbem-31706	46	19	its	its	PRON
fbem-31706	46	20	long	long	ADV
fbem-31706	46	21	-	-	PUNCT
fbem-31706	46	22	standing	stand	VERB
fbem-31706	46	23	commitment	commitment	NOUN
fbem-31706	46	24	to	to	ADP
fbem-31706	46	25	environmental	environmental	ADJ
fbem-31706	46	26	protection	protection	NOUN
fbem-31706	46	27	,	,	PUNCT
fbem-31706	46	28	continuing	continue	VERB
fbem-31706	46	29	to	to	PART
fbem-31706	46	30	purchase	purchase	VERB
fbem-31706	46	31	even	even	ADV
fbem-31706	46	32	at	at	ADP
fbem-31706	46	33	a	a	DET
fbem-31706	46	34	higher	high	ADJ
fbem-31706	46	35	price	price	NOUN
fbem-31706	46	36	and	and	CCONJ
fbem-31706	46	37	sharing	share	VERB
fbem-31706	46	38	the	the	DET
fbem-31706	46	39	brand	brand	NOUN
fbem-31706	46	40	's	's	PART
fbem-31706	46	41	environmental	environmental	ADJ
fbem-31706	46	42	story	story	NOUN
fbem-31706	46	43	on	on	ADP
fbem-31706	46	44	social	social	ADJ
fbem-31706	46	45	media	medium	NOUN
fbem-31706	46	46	.	.	PUNCT
fbem-31706	47	1	on	on	ADP
fbem-31706	47	2	the	the	DET
fbem-31706	47	3	customer	customer	NOUN
fbem-31706	47	4	satisfaction	satisfaction	NOUN
fbem-31706	47	5	path	path	NOUN
fbem-31706	47	6	,	,	PUNCT
fbem-31706	47	7	the	the	DET
fbem-31706	47	8	csr	csr	NOUN
fbem-31706	47	9	information	information	NOUN
fbem-31706	47	10	consumers	consumer	NOUN
fbem-31706	47	11	perceive	perceive	VERB
fbem-31706	47	12	significantly	significantly	ADV
fbem-31706	47	13	influences	influence	VERB
fbem-31706	47	14	their	their	PRON
fbem-31706	47	15	overall	overall	ADJ
fbem-31706	47	16	evaluation	evaluation	NOUN
fbem-31706	47	17	of	of	ADP
fbem-31706	47	18	a	a	DET
fbem-31706	47	19	company	company	NOUN
fbem-31706	47	20	and	and	CCONJ
fbem-31706	47	21	their	their	PRON
fbem-31706	47	22	satisfaction	satisfaction	NOUN
fbem-31706	47	23	with	with	ADP
fbem-31706	47	24	the	the	DET
fbem-31706	47	25	consumer	consumer	NOUN
fbem-31706	47	26	experience	experience	NOUN
fbem-31706	47	27	.	.	PUNCT
fbem-31706	48	1	consumers	consumer	NOUN
fbem-31706	48	2	purchase	purchase	VERB
fbem-31706	48	3	not	not	PART
fbem-31706	48	4	only	only	ADV
fbem-31706	48	5	the	the	DET
fbem-31706	48	6	product	product	NOUN
fbem-31706	48	7	/	/	SYM
fbem-31706	48	8	service	service	NOUN
fbem-31706	48	9	itself	itself	PRON
fbem-31706	48	10	but	but	CCONJ
fbem-31706	48	11	also	also	ADV
fbem-31706	48	12	the	the	DET
fbem-31706	48	13	corporate	corporate	ADJ
fbem-31706	48	14	image	image	NOUN
fbem-31706	48	15	and	and	CCONJ
fbem-31706	48	16	values	value	NOUN
fbem-31706	48	17	embodied	embody	VERB
fbem-31706	48	18	by	by	ADP
fbem-31706	48	19	the	the	DET
fbem-31706	48	20	product	product	NOUN
fbem-31706	48	21	.	.	PUNCT
fbem-31706	49	1	understanding	understand	VERB
fbem-31706	49	2	that	that	SCONJ
fbem-31706	49	3	a	a	DET
fbem-31706	49	4	company	company	NOUN
fbem-31706	49	5	actively	actively	ADV
fbem-31706	49	6	undertakes	undertake	VERB
fbem-31706	49	7	social	social	ADJ
fbem-31706	49	8	responsibility	responsibility	NOUN
fbem-31706	49	9	makes	make	VERB
fbem-31706	49	10	consumers	consumer	NOUN
fbem-31706	49	11	feel	feel	VERB
fbem-31706	49	12	that	that	SCONJ
fbem-31706	49	13	their	their	PRON
fbem-31706	49	14	purchases	purchase	NOUN
fbem-31706	49	15	indirectly	indirectly	ADV
fbem-31706	49	16	support	support	VERB
fbem-31706	49	17	a	a	DET
fbem-31706	49	18	"	"	PUNCT
fbem-31706	49	19	good	good	ADJ
fbem-31706	49	20	"	"	PUNCT
fbem-31706	49	21	cause	cause	NOUN
fbem-31706	49	22	,	,	PUNCT
fbem-31706	49	23	thereby	thereby	ADV
fbem-31706	49	24	gaining	gain	VERB
fbem-31706	49	25	a	a	DET
fbem-31706	49	26	sense	sense	NOUN
fbem-31706	49	27	of	of	ADP
fbem-31706	49	28	psychological	psychological	ADJ
fbem-31706	49	29	satisfaction	satisfaction	NOUN
fbem-31706	49	30	and	and	CCONJ
fbem-31706	49	31	moral	moral	ADJ
fbem-31706	49	32	pleasure	pleasure	NOUN
fbem-31706	49	33	that	that	PRON
fbem-31706	49	34	transcends	transcend	VERB
fbem-31706	49	35	the	the	DET
fbem-31706	49	36	functional	functional	ADJ
fbem-31706	49	37	value	value	NOUN
fbem-31706	49	38	of	of	ADP
fbem-31706	49	39	the	the	DET
fbem-31706	49	40	product	product	NOUN
fbem-31706	49	41	.	.	PUNCT
fbem-31706	50	1	this	this	DET
fbem-31706	50	2	positive	positive	ADJ
fbem-31706	50	3	emotion	emotion	NOUN
fbem-31706	50	4	stemming	stem	VERB
fbem-31706	50	5	from	from	ADP
fbem-31706	50	6	"	"	PUNCT
fbem-31706	50	7	supporting	support	VERB
fbem-31706	50	8	a	a	DET
fbem-31706	50	9	responsible	responsible	ADJ
fbem-31706	50	10	company	company	NOUN
fbem-31706	50	11	"	"	PUNCT
fbem-31706	50	12	significantly	significantly	ADV
fbem-31706	50	13	increases	increase	VERB
fbem-31706	50	14	consumers	consumer	NOUN
fbem-31706	50	15	'	'	PART
fbem-31706	50	16	overall	overall	ADJ
fbem-31706	50	17	satisfaction	satisfaction	NOUN
fbem-31706	50	18	and	and	CCONJ
fbem-31706	50	19	trust	trust	NOUN
fbem-31706	50	20	in	in	ADP
fbem-31706	50	21	the	the	DET
fbem-31706	50	22	company	company	NOUN
fbem-31706	50	23	.	.	PUNCT
fbem-31706	51	1	trust	trust	NOUN
fbem-31706	51	2	reduces	reduce	VERB
fbem-31706	51	3	concerns	concern	NOUN
fbem-31706	51	4	about	about	ADP
fbem-31706	51	5	future	future	ADJ
fbem-31706	51	6	transaction	transaction	NOUN
fbem-31706	51	7	uncertainty	uncertainty	NOUN
fbem-31706	51	8	,	,	PUNCT
fbem-31706	51	9	and	and	CCONJ
fbem-31706	51	10	satisfaction	satisfaction	NOUN
fbem-31706	51	11	strengthens	strengthen	VERB
fbem-31706	51	12	the	the	DET
fbem-31706	51	13	motivation	motivation	NOUN
fbem-31706	51	14	to	to	PART
fbem-31706	51	15	continue	continue	VERB
fbem-31706	51	16	trading	trade	VERB
fbem-31706	51	17	.	.	PUNCT
fbem-31706	52	1	empirical	empirical	ADJ
fbem-31706	52	2	research	research	NOUN
fbem-31706	52	3	often	often	ADV
fbem-31706	52	4	finds	find	VERB
fbem-31706	52	5	that	that	SCONJ
fbem-31706	52	6	this	this	DET
fbem-31706	52	7	satisfaction	satisfaction	NOUN
fbem-31706	52	8	and	and	CCONJ
fbem-31706	52	9	trust	trust	NOUN
fbem-31706	52	10	driven	drive	VERB
fbem-31706	52	11	by	by	ADP
fbem-31706	52	12	perceived	perceive	VERB
fbem-31706	52	13	csr	csr	NOUN
fbem-31706	52	14	is	be	AUX
fbem-31706	52	15	a	a	DET
fbem-31706	52	16	key	key	ADJ
fbem-31706	52	17	driver	driver	NOUN
fbem-31706	52	18	of	of	ADP
fbem-31706	52	19	consumers	consumer	NOUN
fbem-31706	52	20	'	'	PART
fbem-31706	52	21	continued	continue	VERB
fbem-31706	52	22	preference	preference	NOUN
fbem-31706	52	23	for	for	ADP
fbem-31706	52	24	a	a	DET
fbem-31706	52	25	brand	brand	NOUN
fbem-31706	52	26	among	among	ADP
fbem-31706	52	27	numerous	numerous	ADJ
fbem-31706	52	28	alternatives	alternative	NOUN
fbem-31706	52	29	,	,	PUNCT
fbem-31706	52	30	reducing	reduce	VERB
fbem-31706	52	31	switching	switch	VERB
fbem-31706	52	32	behavior	behavior	NOUN
fbem-31706	52	33	,	,	PUNCT
fbem-31706	52	34	and	and	CCONJ
fbem-31706	52	35	increasing	increase	VERB
fbem-31706	52	36	its	its	PRON
fbem-31706	52	37	share	share	NOUN
fbem-31706	52	38	of	of	ADP
fbem-31706	52	39	consumer	consumer	NOUN
fbem-31706	52	40	spending	spending	NOUN
fbem-31706	52	41	.	.	PUNCT
fbem-31706	53	1	in	in	ADP
fbem-31706	53	2	short	short	ADJ
fbem-31706	53	3	,	,	PUNCT
fbem-31706	53	4	csr	csr	NOUN
fbem-31706	53	5	enhances	enhance	VERB
fbem-31706	53	6	the	the	DET
fbem-31706	53	7	value	value	NOUN
fbem-31706	53	8	of	of	ADP
fbem-31706	53	9	the	the	DET
fbem-31706	53	10	consumer	consumer	NOUN
fbem-31706	53	11	experience	experience	NOUN
fbem-31706	53	12	by	by	ADP
fbem-31706	53	13	satisfying	satisfy	VERB
fbem-31706	53	14	consumers	consumer	NOUN
fbem-31706	53	15	'	'	PART
fbem-31706	53	16	spiritual	spiritual	ADJ
fbem-31706	53	17	needs	need	NOUN
fbem-31706	53	18	,	,	PUNCT
fbem-31706	53	19	thereby	thereby	ADV
fbem-31706	53	20	strengthening	strengthen	VERB
fbem-31706	53	21	the	the	DET
fbem-31706	53	22	foundation	foundation	NOUN
fbem-31706	53	23	of	of	ADP
fbem-31706	53	24	behavioral	behavioral	ADJ
fbem-31706	53	25	loyalty	loyalty	NOUN
fbem-31706	53	26	.	.	PUNCT
fbem-31706	54	1	4	4	X
fbem-31706	54	2	.	.	X
fbem-31706	54	3	discussion	discussion	NOUN
fbem-31706	54	4	of	of	ADP
fbem-31706	54	5	key	key	ADJ
fbem-31706	54	6	moderators	moderator	NOUN
fbem-31706	54	7	affecting	affect	VERB
fbem-31706	54	8	the	the	DET
fbem-31706	54	9	correlation	correlation	NOUN
fbem-31706	54	10	the	the	DET
fbem-31706	54	11	relationship	relationship	NOUN
fbem-31706	54	12	between	between	ADP
fbem-31706	54	13	consumer	consumer	NOUN
fbem-31706	54	14	perceptions	perception	NOUN
fbem-31706	54	15	of	of	ADP
fbem-31706	54	16	csr	csr	NOUN
fbem-31706	54	17	and	and	CCONJ
fbem-31706	54	18	brand	brand	NOUN
fbem-31706	54	19	loyalty	loyalty	NOUN
fbem-31706	54	20	is	be	AUX
fbem-31706	54	21	not	not	PART
fbem-31706	54	22	static	static	ADJ
fbem-31706	54	23	;	;	PUNCT
fbem-31706	54	24	its	its	PRON
fbem-31706	54	25	strength	strength	NOUN
fbem-31706	54	26	and	and	CCONJ
fbem-31706	54	27	manifestation	manifestation	NOUN
fbem-31706	54	28	are	be	AUX
fbem-31706	54	29	significantly	significantly	ADV
fbem-31706	54	30	influenced	influence	VERB
fbem-31706	54	31	by	by	ADP
fbem-31706	54	32	a	a	DET
fbem-31706	54	33	variety	variety	NOUN
fbem-31706	54	34	of	of	ADP
fbem-31706	54	35	key	key	ADJ
fbem-31706	54	36	moderators	moderator	NOUN
fbem-31706	54	37	.	.	PUNCT
fbem-31706	55	1	the	the	DET
fbem-31706	55	2	primary	primary	ADJ
fbem-31706	55	3	moderator	moderator	NOUN
fbem-31706	55	4	is	be	AUX
fbem-31706	55	5	individual	individual	ADJ
fbem-31706	55	6	consumer	consumer	NOUN
fbem-31706	55	7	characteristics	characteristic	NOUN
fbem-31706	55	8	.	.	PUNCT
fbem-31706	56	1	consumers	consumer	NOUN
fbem-31706	56	2	'	'	PART
fbem-31706	56	3	personal	personal	ADJ
fbem-31706	56	4	values	value	NOUN
fbem-31706	56	5	serve	serve	VERB
fbem-31706	56	6	as	as	ADP
fbem-31706	56	7	a	a	DET
fbem-31706	56	8	core	core	NOUN
fbem-31706	56	9	filter	filter	NOUN
fbem-31706	56	10	.	.	PUNCT
fbem-31706	57	1	consumers	consumer	NOUN
fbem-31706	57	2	who	who	PRON
fbem-31706	57	3	strongly	strongly	ADV
fbem-31706	57	4	identify	identify	VERB
fbem-31706	57	5	with	with	ADP
fbem-31706	57	6	values	value	NOUN
fbem-31706	57	7	such	such	ADJ
fbem-31706	57	8	as	as	ADP
fbem-31706	57	9	altruism	altruism	NOUN
fbem-31706	57	10	,	,	PUNCT
fbem-31706	57	11	collectivism	collectivism	NOUN
fbem-31706	57	12	,	,	PUNCT
fbem-31706	57	13	environmental	environmental	ADJ
fbem-31706	57	14	protection	protection	NOUN
fbem-31706	57	15	,	,	PUNCT
fbem-31706	57	16	or	or	CCONJ
fbem-31706	57	17	social	social	ADJ
fbem-31706	57	18	equity	equity	NOUN
fbem-31706	57	19	are	be	AUX
fbem-31706	57	20	generally	generally	ADV
fbem-31706	57	21	more	more	ADV
fbem-31706	57	22	sensitive	sensitive	ADJ
fbem-31706	57	23	to	to	ADP
fbem-31706	57	24	a	a	DET
fbem-31706	57	25	company	company	NOUN
fbem-31706	57	26	's	's	PART
fbem-31706	57	27	csr	csr	NOUN
fbem-31706	57	28	information	information	NOUN
fbem-31706	57	29	and	and	CCONJ
fbem-31706	57	30	are	be	AUX
fbem-31706	57	31	more	more	ADV
fbem-31706	57	32	likely	likely	ADJ
fbem-31706	57	33	to	to	PART
fbem-31706	57	34	translate	translate	VERB
fbem-31706	57	35	their	their	PRON
fbem-31706	57	36	positive	positive	ADJ
fbem-31706	57	37	csr	csr	NOUN
fbem-31706	57	38	perceptions	perception	NOUN
fbem-31706	57	39	into	into	ADP
fbem-31706	57	40	strong	strong	ADJ
fbem-31706	57	41	identification	identification	NOUN
fbem-31706	57	42	and	and	CCONJ
fbem-31706	57	43	loyalty	loyalty	NOUN
fbem-31706	57	44	.	.	PUNCT
fbem-31706	58	1	in	in	ADP
fbem-31706	58	2	contrast	contrast	NOUN
fbem-31706	58	3	,	,	PUNCT
fbem-31706	58	4	consumers	consumer	NOUN
fbem-31706	58	5	with	with	ADP
fbem-31706	58	6	stronger	strong	ADJ
fbem-31706	58	7	utilitarian	utilitarian	ADJ
fbem-31706	58	8	or	or	CCONJ
fbem-31706	58	9	economic	economic	ADJ
fbem-31706	58	10	values	value	NOUN
fbem-31706	58	11	may	may	AUX
fbem-31706	58	12	prioritize	prioritize	VERB
fbem-31706	58	13	product	product	NOUN
fbem-31706	58	14	price	price	NOUN
fbem-31706	58	15	and	and	CCONJ
fbem-31706	58	16	functionality	functionality	NOUN
fbem-31706	58	17	,	,	PUNCT
fbem-31706	58	18	and	and	CCONJ
fbem-31706	58	19	the	the	DET
fbem-31706	58	20	impact	impact	NOUN
fbem-31706	58	21	of	of	ADP
fbem-31706	58	22	csr	csr	NOUN
fbem-31706	58	23	on	on	ADP
fbem-31706	58	24	their	their	PRON
fbem-31706	58	25	loyalty	loyalty	NOUN
fbem-31706	58	26	is	be	AUX
fbem-31706	58	27	relatively	relatively	ADV
fbem-31706	58	28	weak	weak	ADJ
fbem-31706	58	29	.	.	PUNCT
fbem-31706	59	1	consumers	consumer	NOUN
fbem-31706	59	2	'	'	PART
fbem-31706	59	3	csr	csr	NOUN
fbem-31706	59	4	knowledge	knowledge	NOUN
fbem-31706	59	5	also	also	ADV
fbem-31706	59	6	plays	play	VERB
fbem-31706	59	7	a	a	DET
fbem-31706	59	8	significant	significant	ADJ
fbem-31706	59	9	role	role	NOUN
fbem-31706	59	10	.	.	PUNCT
fbem-31706	60	1	consumers	consumer	NOUN
fbem-31706	60	2	with	with	ADP
fbem-31706	60	3	a	a	DET
fbem-31706	60	4	deeper	deep	ADJ
fbem-31706	60	5	understanding	understanding	NOUN
fbem-31706	60	6	of	of	ADP
fbem-31706	60	7	csr	csr	NOUN
fbem-31706	60	8	,	,	PUNCT
fbem-31706	60	9	corporate	corporate	ADJ
fbem-31706	60	10	practices	practice	NOUN
fbem-31706	60	11	,	,	PUNCT
fbem-31706	60	12	and	and	CCONJ
fbem-31706	60	13	their	their	PRON
fbem-31706	60	14	social	social	ADJ
fbem-31706	60	15	impact	impact	NOUN
fbem-31706	60	16	are	be	AUX
fbem-31706	60	17	better	well	ADJ
fbem-31706	60	18	able	able	ADJ
fbem-31706	60	19	to	to	PART
fbem-31706	60	20	discern	discern	VERB
fbem-31706	60	21	the	the	DET
fbem-31706	60	22	authenticity	authenticity	NOUN
fbem-31706	60	23	and	and	CCONJ
fbem-31706	60	24	effectiveness	effectiveness	NOUN
fbem-31706	60	25	of	of	ADP
fbem-31706	60	26	csr	csr	NOUN
fbem-31706	60	27	activities	activity	NOUN
fbem-31706	60	28	,	,	PUNCT
fbem-31706	60	29	their	their	PRON
fbem-31706	60	30	perceived	perceive	VERB
fbem-31706	60	31	evaluations	evaluation	NOUN
fbem-31706	60	32	are	be	AUX
fbem-31706	60	33	more	more	ADV
fbem-31706	60	34	rational	rational	ADJ
fbem-31706	60	35	and	and	CCONJ
fbem-31706	60	36	robust	robust	ADJ
fbem-31706	60	37	,	,	PUNCT
fbem-31706	60	38	and	and	CCONJ
fbem-31706	60	39	their	their	PRON
fbem-31706	60	40	resulting	result	VERB
fbem-31706	60	41	loyalty	loyalty	NOUN
fbem-31706	60	42	is	be	AUX
fbem-31706	60	43	more	more	ADV
fbem-31706	60	44	enduring	enduring	ADJ
fbem-31706	60	45	.	.	PUNCT
fbem-31706	61	1	research	research	NOUN
fbem-31706	61	2	also	also	ADV
fbem-31706	61	3	shows	show	VERB
fbem-31706	61	4	that	that	SCONJ
fbem-31706	61	5	the	the	DET
fbem-31706	61	6	strength	strength	NOUN
fbem-31706	61	7	of	of	ADP
fbem-31706	61	8	consumers	consumer	NOUN
fbem-31706	61	9	'	'	PART
fbem-31706	61	10	moral	moral	ADJ
fbem-31706	61	11	identity	identity	NOUN
fbem-31706	61	12	is	be	AUX
fbem-31706	61	13	a	a	DET
fbem-31706	61	14	powerful	powerful	ADJ
fbem-31706	61	15	moderator	moderator	NOUN
fbem-31706	61	16	;	;	PUNCT
fbem-31706	61	17	those	those	PRON
fbem-31706	61	18	with	with	ADP
fbem-31706	61	19	high	high	ADJ
fbem-31706	61	20	moral	moral	ADJ
fbem-31706	61	21	identity	identity	NOUN
fbem-31706	61	22	are	be	AUX
fbem-31706	61	23	more	more	ADV
fbem-31706	61	24	likely	likely	ADJ
fbem-31706	61	25	to	to	PART
fbem-31706	61	26	express	express	VERB
fbem-31706	61	27	their	their	PRON
fbem-31706	61	28	support	support	NOUN
fbem-31706	61	29	for	for	ADP
fbem-31706	61	30	responsible	responsible	ADJ
fbem-31706	61	31	companies	company	NOUN
fbem-31706	61	32	through	through	ADP
fbem-31706	61	33	purchasing	purchasing	NOUN
fbem-31706	61	34	.	.	PUNCT
fbem-31706	62	1	a	a	DET
fbem-31706	62	2	company	company	NOUN
fbem-31706	62	3	's	's	PART
fbem-31706	62	4	own	own	ADJ
fbem-31706	62	5	csr	csr	NOUN
fbem-31706	62	6	communication	communication	NOUN
fbem-31706	62	7	strategy	strategy	NOUN
fbem-31706	62	8	is	be	AUX
fbem-31706	62	9	another	another	DET
fbem-31706	62	10	crucial	crucial	ADJ
fbem-31706	62	11	moderator	moderator	NOUN
fbem-31706	62	12	.	.	PUNCT
fbem-31706	63	1	transparency	transparency	NOUN
fbem-31706	63	2	in	in	ADP
fbem-31706	63	3	communication	communication	NOUN
fbem-31706	63	4	is	be	AUX
fbem-31706	63	5	the	the	DET
fbem-31706	63	6	foundation	foundation	NOUN
fbem-31706	63	7	of	of	ADP
fbem-31706	63	8	trust	trust	PROPN
fbem-31706	63	9	.	.	PUNCT
fbem-31706	64	1	when	when	SCONJ
fbem-31706	64	2	consumers	consumer	NOUN
fbem-31706	64	3	clearly	clearly	ADV
fbem-31706	64	4	understand	understand	VERB
fbem-31706	64	5	the	the	DET
fbem-31706	64	6	motivations	motivation	NOUN
fbem-31706	64	7	,	,	PUNCT
fbem-31706	64	8	specific	specific	ADJ
fbem-31706	64	9	content	content	NOUN
fbem-31706	64	10	,	,	PUNCT
fbem-31706	64	11	implementation	implementation	NOUN
fbem-31706	64	12	process	process	NOUN
fbem-31706	64	13	,	,	PUNCT
fbem-31706	64	14	resources	resource	NOUN
fbem-31706	64	15	invested	invest	VERB
fbem-31706	64	16	,	,	PUNCT
fbem-31706	64	17	and	and	CCONJ
fbem-31706	64	18	measurable	measurable	ADJ
fbem-31706	64	19	outcomes	outcome	NOUN
fbem-31706	64	20	of	of	ADP
fbem-31706	64	21	csr	csr	NOUN
fbem-31706	64	22	activities	activity	NOUN
fbem-31706	64	23	,	,	PUNCT
fbem-31706	64	24	their	their	PRON
fbem-31706	64	25	perceived	perceive	VERB
fbem-31706	64	26	authenticity	authenticity	NOUN
fbem-31706	64	27	and	and	CCONJ
fbem-31706	64	28	value	value	NOUN
fbem-31706	64	29	are	be	AUX
fbem-31706	64	30	significantly	significantly	ADV
fbem-31706	64	31	enhanced	enhance	VERB
fbem-31706	64	32	,	,	PUNCT
fbem-31706	64	33	thereby	thereby	ADV
fbem-31706	64	34	strengthening	strengthen	VERB
fbem-31706	64	35	the	the	DET
fbem-31706	64	36	positive	positive	ADJ
fbem-31706	64	37	impact	impact	NOUN
fbem-31706	64	38	on	on	ADP
fbem-31706	64	39	loyalty	loyalty	NOUN
fbem-31706	64	40	.	.	PUNCT
fbem-31706	65	1	conversely	conversely	ADV
fbem-31706	65	2	,	,	PUNCT
fbem-31706	65	3	communication	communication	NOUN
fbem-31706	65	4	that	that	PRON
fbem-31706	65	5	is	be	AUX
fbem-31706	65	6	ambiguous	ambiguous	ADJ
fbem-31706	65	7	,	,	PUNCT
fbem-31706	65	8	exaggerated	exaggerated	ADJ
fbem-31706	65	9	,	,	PUNCT
fbem-31706	65	10	or	or	CCONJ
fbem-31706	65	11	smacks	smack	NOUN
fbem-31706	65	12	of	of	ADP
fbem-31706	65	13	"	"	PUNCT
fbem-31706	65	14	greenwashing	greenwashing	NOUN
fbem-31706	65	15	"	"	PUNCT
fbem-31706	65	16	can	can	AUX
fbem-31706	65	17	severely	severely	ADV
fbem-31706	65	18	undermine	undermine	VERB
fbem-31706	65	19	trust	trust	NOUN
fbem-31706	65	20	and	and	CCONJ
fbem-31706	65	21	even	even	ADV
fbem-31706	65	22	provoke	provoke	VERB
fbem-31706	65	23	resentment	resentment	NOUN
fbem-31706	65	24	.	.	PUNCT
fbem-31706	66	1	the	the	DET
fbem-31706	66	2	choice	choice	NOUN
fbem-31706	66	3	of	of	ADP
fbem-31706	66	4	communication	communication	NOUN
fbem-31706	66	5	channels	channel	NOUN
fbem-31706	66	6	and	and	CCONJ
fbem-31706	66	7	consistency	consistency	NOUN
fbem-31706	66	8	are	be	AUX
fbem-31706	66	9	equally	equally	ADV
fbem-31706	66	10	important	important	ADJ
fbem-31706	66	11	.	.	PUNCT
fbem-31706	67	1	delivering	deliver	VERB
fbem-31706	67	2	consistent	consistent	ADJ
fbem-31706	67	3	and	and	CCONJ
fbem-31706	67	4	consistent	consistent	ADJ
fbem-31706	67	5	csr	csr	NOUN
fbem-31706	67	6	information	information	NOUN
fbem-31706	67	7	through	through	ADP
fbem-31706	67	8	multiple	multiple	ADJ
fbem-31706	67	9	channels	channel	NOUN
fbem-31706	67	10	that	that	PRON
fbem-31706	67	11	consumers	consumer	NOUN
fbem-31706	67	12	trust	trust	VERB
fbem-31706	67	13	is	be	AUX
fbem-31706	67	14	more	more	ADV
fbem-31706	67	15	effective	effective	ADJ
fbem-31706	67	16	in	in	ADP
fbem-31706	67	17	shaping	shape	VERB
fbem-31706	67	18	and	and	CCONJ
fbem-31706	67	19	strengthening	strengthen	VERB
fbem-31706	67	20	consumer	consumer	NOUN
fbem-31706	67	21	perceptions	perception	NOUN
fbem-31706	67	22	than	than	ADP
fbem-31706	67	23	single	single	ADJ
fbem-31706	67	24	or	or	CCONJ
fbem-31706	67	25	fragmented	fragmented	ADJ
fbem-31706	67	26	promotions	promotion	NOUN
fbem-31706	67	27	.	.	PUNCT
fbem-31706	68	1	whether	whether	SCONJ
fbem-31706	68	2	communication	communication	NOUN
fbem-31706	68	3	focuses	focus	VERB
fbem-31706	68	4	on	on	ADP
fbem-31706	68	5	issues	issue	NOUN
fbem-31706	68	6	highly	highly	ADV
fbem-31706	68	7	relevant	relevant	ADJ
fbem-31706	68	8	to	to	PART
fbem-31706	68	9	target	target	VERB
fbem-31706	68	10	consumers	consumer	NOUN
fbem-31706	68	11	also	also	ADV
fbem-31706	68	12	determines	determine	VERB
fbem-31706	68	13	its	its	PRON
fbem-31706	68	14	resonance	resonance	NOUN
fbem-31706	68	15	and	and	CCONJ
fbem-31706	68	16	impact	impact	NOUN
fbem-31706	68	17	.	.	PUNCT
fbem-31706	69	1	furthermore	furthermore	ADV
fbem-31706	69	2	,	,	PUNCT
fbem-31706	69	3	a	a	DET
fbem-31706	69	4	company	company	NOUN
fbem-31706	69	5	's	's	PART
fbem-31706	69	6	past	past	ADJ
fbem-31706	69	7	reputational	reputational	ADJ
fbem-31706	69	8	record	record	NOUN
fbem-31706	69	9	constitutes	constitute	VERB
fbem-31706	69	10	significant	significant	ADJ
fbem-31706	69	11	"	"	PUNCT
fbem-31706	69	12	background	background	NOUN
fbem-31706	69	13	noise	noise	NOUN
fbem-31706	69	14	.	.	PUNCT
fbem-31706	69	15	"	"	PUNCT
fbem-31706	70	1	companies	company	NOUN
fbem-31706	70	2	with	with	ADP
fbem-31706	70	3	a	a	DET
fbem-31706	70	4	good	good	ADJ
fbem-31706	70	5	reputation	reputation	NOUN
fbem-31706	70	6	are	be	AUX
fbem-31706	70	7	more	more	ADV
fbem-31706	70	8	likely	likely	ADJ
fbem-31706	70	9	to	to	PART
fbem-31706	70	10	interpret	interpret	VERB
fbem-31706	70	11	their	their	PRON
fbem-31706	70	12	csr	csr	NOUN
fbem-31706	70	13	efforts	effort	NOUN
fbem-31706	70	14	as	as	ADP
fbem-31706	70	15	genuine	genuine	ADJ
fbem-31706	70	16	and	and	CCONJ
fbem-31706	70	17	credible	credible	ADJ
fbem-31706	70	18	;	;	PUNCT
fbem-31706	70	19	however	however	ADV
fbem-31706	70	20	,	,	PUNCT
fbem-31706	70	21	companies	company	NOUN
fbem-31706	70	22	with	with	ADP
fbem-31706	70	23	a	a	DET
fbem-31706	70	24	poor	poor	ADJ
fbem-31706	70	25	reputation	reputation	NOUN
fbem-31706	70	26	may	may	AUX
fbem-31706	70	27	view	view	VERB
fbem-31706	70	28	their	their	PRON
fbem-31706	70	29	csr	csr	NOUN
fbem-31706	70	30	activities	activity	NOUN
fbem-31706	70	31	as	as	ADP
fbem-31706	70	32	crisis	crisis	NOUN
fbem-31706	70	33	pr	pr	NOUN
fbem-31706	70	34	or	or	CCONJ
fbem-31706	70	35	image	image	NOUN
fbem-31706	70	36	repair	repair	NOUN
fbem-31706	70	37	tools	tool	NOUN
fbem-31706	70	38	,	,	PUNCT
fbem-31706	70	39	weakening	weaken	VERB
fbem-31706	70	40	or	or	CCONJ
fbem-31706	70	41	even	even	ADV
fbem-31706	70	42	reversing	reverse	VERB
fbem-31706	70	43	their	their	PRON
fbem-31706	70	44	positive	positive	ADJ
fbem-31706	70	45	impact	impact	NOUN
fbem-31706	70	46	[	[	X
fbem-31706	70	47	3	3	NUM
fbem-31706	70	48	]	]	PUNCT
fbem-31706	70	49	.	.	PUNCT
fbem-31706	71	1	71	71	NUM
fbem-31706	71	2	5	5	NUM
fbem-31706	71	3	.	.	PUNCT
fbem-31706	71	4	research	research	NOUN
fbem-31706	71	5	on	on	ADP
fbem-31706	71	6	the	the	DET
fbem-31706	71	7	differential	differential	ADJ
fbem-31706	71	8	impact	impact	NOUN
fbem-31706	71	9	of	of	ADP
fbem-31706	71	10	csr	csr	NOUN
fbem-31706	71	11	practices	practice	NOUN
fbem-31706	71	12	across	across	ADP
fbem-31706	71	13	different	different	ADJ
fbem-31706	71	14	dimensions	dimension	NOUN
fbem-31706	71	15	consumers	consumer	NOUN
fbem-31706	71	16	do	do	AUX
fbem-31706	71	17	not	not	PART
fbem-31706	71	18	view	view	VERB
fbem-31706	71	19	different	different	ADJ
fbem-31706	71	20	types	type	NOUN
fbem-31706	71	21	of	of	ADP
fbem-31706	71	22	corporate	corporate	ADJ
fbem-31706	71	23	social	social	ADJ
fbem-31706	71	24	responsibility	responsibility	NOUN
fbem-31706	71	25	practices	practice	NOUN
fbem-31706	71	26	equally	equally	ADV
fbem-31706	71	27	;	;	PUNCT
fbem-31706	71	28	their	their	PRON
fbem-31706	71	29	perceived	perceive	VERB
fbem-31706	71	30	strength	strength	NOUN
fbem-31706	71	31	and	and	CCONJ
fbem-31706	71	32	the	the	DET
fbem-31706	71	33	impact	impact	NOUN
fbem-31706	71	34	on	on	ADP
fbem-31706	71	35	brand	brand	NOUN
fbem-31706	71	36	loyalty	loyalty	NOUN
fbem-31706	71	37	vary	vary	VERB
fbem-31706	71	38	significantly	significantly	ADV
fbem-31706	71	39	.	.	PUNCT
fbem-31706	72	1	based	base	VERB
fbem-31706	72	2	on	on	ADP
fbem-31706	72	3	the	the	DET
fbem-31706	72	4	mainstream	mainstream	NOUN
fbem-31706	72	5	csr	csr	NOUN
fbem-31706	72	6	classification	classification	NOUN
fbem-31706	72	7	framework	framework	NOUN
fbem-31706	72	8	,	,	PUNCT
fbem-31706	72	9	research	research	NOUN
fbem-31706	72	10	reveals	reveal	VERB
fbem-31706	72	11	the	the	DET
fbem-31706	72	12	differential	differential	ADJ
fbem-31706	72	13	impact	impact	NOUN
fbem-31706	72	14	of	of	ADP
fbem-31706	72	15	different	different	ADJ
fbem-31706	72	16	csr	csr	NOUN
fbem-31706	72	17	dimensions	dimension	NOUN
fbem-31706	72	18	.	.	PUNCT
fbem-31706	73	1	financial	financial	ADJ
fbem-31706	73	2	responsibility	responsibility	NOUN
fbem-31706	73	3	,	,	PUNCT
fbem-31706	73	4	as	as	ADP
fbem-31706	73	5	the	the	DET
fbem-31706	73	6	foundation	foundation	NOUN
fbem-31706	73	7	,	,	PUNCT
fbem-31706	73	8	represents	represent	VERB
fbem-31706	73	9	consumers	consumer	NOUN
fbem-31706	73	10	'	'	PART
fbem-31706	73	11	fundamental	fundamental	ADJ
fbem-31706	73	12	expectations	expectation	NOUN
fbem-31706	73	13	of	of	ADP
fbem-31706	73	14	companies	company	NOUN
fbem-31706	73	15	.	.	PUNCT
fbem-31706	74	1	consumers	consumer	NOUN
fbem-31706	74	2	generally	generally	ADV
fbem-31706	74	3	expect	expect	VERB
fbem-31706	74	4	companies	company	NOUN
fbem-31706	74	5	to	to	PART
fbem-31706	74	6	provide	provide	VERB
fbem-31706	74	7	value	value	NOUN
fbem-31706	74	8	-	-	PUNCT
fbem-31706	74	9	for	for	ADP
fbem-31706	74	10	-	-	PUNCT
fbem-31706	74	11	money	money	NOUN
fbem-31706	74	12	products	product	NOUN
fbem-31706	74	13	and	and	CCONJ
fbem-31706	74	14	services	service	NOUN
fbem-31706	74	15	,	,	PUNCT
fbem-31706	74	16	maintain	maintain	VERB
fbem-31706	74	17	profitability	profitability	NOUN
fbem-31706	74	18	,	,	PUNCT
fbem-31706	74	19	protect	protect	VERB
fbem-31706	74	20	jobs	job	NOUN
fbem-31706	74	21	,	,	PUNCT
fbem-31706	74	22	and	and	CCONJ
fbem-31706	74	23	sustain	sustain	VERB
fbem-31706	74	24	operations	operation	NOUN
fbem-31706	74	25	.	.	PUNCT
fbem-31706	75	1	failure	failure	NOUN
fbem-31706	75	2	to	to	PART
fbem-31706	75	3	fulfill	fulfill	VERB
fbem-31706	75	4	financial	financial	ADJ
fbem-31706	75	5	responsibilities	responsibility	NOUN
fbem-31706	75	6	directly	directly	ADV
fbem-31706	75	7	undermines	undermine	VERB
fbem-31706	75	8	consumer	consumer	NOUN
fbem-31706	75	9	loyalty	loyalty	NOUN
fbem-31706	75	10	.	.	PUNCT
fbem-31706	76	1	however	however	ADV
fbem-31706	76	2	,	,	PUNCT
fbem-31706	76	3	merely	merely	ADV
fbem-31706	76	4	fulfilling	fulfil	VERB
fbem-31706	76	5	financial	financial	ADJ
fbem-31706	76	6	responsibilities	responsibility	NOUN
fbem-31706	76	7	is	be	AUX
fbem-31706	76	8	often	often	ADV
fbem-31706	76	9	viewed	view	VERB
fbem-31706	76	10	as	as	ADP
fbem-31706	76	11	"	"	PUNCT
fbem-31706	76	12	duty	duty	NOUN
fbem-31706	76	13	,	,	PUNCT
fbem-31706	76	14	"	"	PUNCT
fbem-31706	76	15	and	and	CCONJ
fbem-31706	76	16	its	its	PRON
fbem-31706	76	17	perceived	perceive	VERB
fbem-31706	76	18	marginal	marginal	ADJ
fbem-31706	76	19	contribution	contribution	NOUN
fbem-31706	76	20	to	to	ADP
fbem-31706	76	21	loyalty	loyalty	NOUN
fbem-31706	76	22	is	be	AUX
fbem-31706	76	23	relatively	relatively	ADV
fbem-31706	76	24	limited	limited	ADJ
fbem-31706	76	25	;	;	PUNCT
fbem-31706	76	26	it	it	PRON
fbem-31706	76	27	serves	serve	VERB
fbem-31706	76	28	more	more	ADJ
fbem-31706	76	29	as	as	ADP
fbem-31706	76	30	a	a	DET
fbem-31706	76	31	baseline	baseline	NOUN
fbem-31706	76	32	to	to	PART
fbem-31706	76	33	prevent	prevent	VERB
fbem-31706	76	34	loyalty	loyalty	NOUN
fbem-31706	76	35	erosion	erosion	NOUN
fbem-31706	76	36	.	.	PUNCT
fbem-31706	77	1	legal	legal	ADJ
fbem-31706	77	2	responsibility	responsibility	NOUN
fbem-31706	77	3	is	be	AUX
fbem-31706	77	4	the	the	DET
fbem-31706	77	5	bottom	bottom	ADJ
fbem-31706	77	6	line	line	NOUN
fbem-31706	77	7	that	that	PRON
fbem-31706	77	8	companies	company	NOUN
fbem-31706	77	9	must	must	AUX
fbem-31706	77	10	fulfill	fulfill	VERB
fbem-31706	77	11	.	.	PUNCT
fbem-31706	78	1	consumers	consumer	NOUN
fbem-31706	78	2	demand	demand	VERB
fbem-31706	78	3	strict	strict	ADJ
fbem-31706	78	4	compliance	compliance	NOUN
fbem-31706	78	5	with	with	ADP
fbem-31706	78	6	the	the	DET
fbem-31706	78	7	law	law	NOUN
fbem-31706	78	8	.	.	PUNCT
fbem-31706	79	1	whether	whether	SCONJ
fbem-31706	79	2	or	or	CCONJ
fbem-31706	79	3	not	not	PART
fbem-31706	79	4	this	this	DET
fbem-31706	79	5	legal	legal	ADJ
fbem-31706	79	6	bottom	bottom	ADJ
fbem-31706	79	7	line	line	NOUN
fbem-31706	79	8	is	be	AUX
fbem-31706	79	9	upheld	uphold	VERB
fbem-31706	79	10	directly	directly	ADV
fbem-31706	79	11	impacts	impact	VERB
fbem-31706	79	12	the	the	DET
fbem-31706	79	13	foundation	foundation	NOUN
fbem-31706	79	14	of	of	ADP
fbem-31706	79	15	consumer	consumer	NOUN
fbem-31706	79	16	trust	trust	NOUN
fbem-31706	79	17	.	.	PUNCT
fbem-31706	80	1	once	once	ADV
fbem-31706	80	2	a	a	DET
fbem-31706	80	3	serious	serious	ADJ
fbem-31706	80	4	violation	violation	NOUN
fbem-31706	80	5	occurs	occur	VERB
fbem-31706	80	6	,	,	PUNCT
fbem-31706	80	7	trust	trust	NOUN
fbem-31706	80	8	can	can	AUX
fbem-31706	80	9	collapse	collapse	VERB
fbem-31706	80	10	instantly	instantly	ADV
fbem-31706	80	11	,	,	PUNCT
fbem-31706	80	12	and	and	CCONJ
fbem-31706	80	13	loyalty	loyalty	NOUN
fbem-31706	80	14	with	with	ADP
fbem-31706	80	15	it	it	PRON
fbem-31706	80	16	.	.	PUNCT
fbem-31706	81	1	however	however	ADV
fbem-31706	81	2	,	,	PUNCT
fbem-31706	81	3	in	in	ADP
fbem-31706	81	4	reality	reality	NOUN
fbem-31706	81	5	,	,	PUNCT
fbem-31706	81	6	consumers	consumer	NOUN
fbem-31706	81	7	often	often	ADV
fbem-31706	81	8	view	view	VERB
fbem-31706	81	9	perfect	perfect	ADJ
fbem-31706	81	10	compliance	compliance	NOUN
fbem-31706	81	11	with	with	ADP
fbem-31706	81	12	the	the	DET
fbem-31706	81	13	law	law	NOUN
fbem-31706	81	14	as	as	ADP
fbem-31706	81	15	a	a	DET
fbem-31706	81	16	"	"	PUNCT
fbem-31706	81	17	passing	pass	VERB
fbem-31706	81	18	score	score	NOUN
fbem-31706	81	19	"	"	PUNCT
fbem-31706	81	20	for	for	ADP
fbem-31706	81	21	a	a	DET
fbem-31706	81	22	company	company	NOUN
fbem-31706	81	23	's	's	PART
fbem-31706	81	24	operations	operation	NOUN
fbem-31706	81	25	,	,	PUNCT
fbem-31706	81	26	and	and	CCONJ
fbem-31706	81	27	this	this	DET
fbem-31706	81	28	positive	positive	ADJ
fbem-31706	81	29	impression	impression	NOUN
fbem-31706	81	30	is	be	AUX
fbem-31706	81	31	typically	typically	ADV
fbem-31706	81	32	less	less	ADV
fbem-31706	81	33	effective	effective	ADJ
fbem-31706	81	34	in	in	ADP
fbem-31706	81	35	fostering	foster	VERB
fbem-31706	81	36	loyalty	loyalty	NOUN
fbem-31706	81	37	than	than	ADP
fbem-31706	81	38	higher	high	ADJ
fbem-31706	81	39	-	-	PUNCT
fbem-31706	81	40	level	level	NOUN
fbem-31706	81	41	responsibilities	responsibility	NOUN
fbem-31706	81	42	.	.	PUNCT
fbem-31706	82	1	ethical	ethical	ADJ
fbem-31706	82	2	responsibility	responsibility	NOUN
fbem-31706	82	3	refers	refer	VERB
fbem-31706	82	4	to	to	ADP
fbem-31706	82	5	ethical	ethical	ADJ
fbem-31706	82	6	principles	principle	NOUN
fbem-31706	82	7	that	that	PRON
fbem-31706	82	8	go	go	VERB
fbem-31706	82	9	beyond	beyond	ADP
fbem-31706	82	10	legal	legal	ADJ
fbem-31706	82	11	provisions	provision	NOUN
fbem-31706	82	12	.	.	PUNCT
fbem-31706	83	1	consumers	consumer	NOUN
fbem-31706	83	2	tend	tend	VERB
fbem-31706	83	3	to	to	PART
fbem-31706	83	4	respond	respond	VERB
fbem-31706	83	5	more	more	ADV
fbem-31706	83	6	positively	positively	ADV
fbem-31706	83	7	to	to	ADP
fbem-31706	83	8	companies	company	NOUN
fbem-31706	83	9	'	'	PART
fbem-31706	83	10	ethical	ethical	ADJ
fbem-31706	83	11	performance	performance	NOUN
fbem-31706	83	12	.	.	PUNCT
fbem-31706	84	1	this	this	PRON
fbem-31706	84	2	includes	include	VERB
fbem-31706	84	3	treating	treat	VERB
fbem-31706	84	4	all	all	DET
fbem-31706	84	5	parties	party	NOUN
fbem-31706	84	6	fairly	fairly	ADV
fbem-31706	84	7	,	,	PUNCT
fbem-31706	84	8	upholding	uphold	VERB
fbem-31706	84	9	business	business	NOUN
fbem-31706	84	10	integrity	integrity	NOUN
fbem-31706	84	11	,	,	PUNCT
fbem-31706	84	12	and	and	CCONJ
fbem-31706	84	13	protecting	protect	VERB
fbem-31706	84	14	user	user	NOUN
fbem-31706	84	15	privacy	privacy	NOUN
fbem-31706	84	16	.	.	PUNCT
fbem-31706	85	1	when	when	SCONJ
fbem-31706	85	2	consumers	consumer	NOUN
fbem-31706	85	3	see	see	VERB
fbem-31706	85	4	a	a	DET
fbem-31706	85	5	company	company	NOUN
fbem-31706	85	6	excel	excel	VERB
fbem-31706	85	7	in	in	ADP
fbem-31706	85	8	ethical	ethical	ADJ
fbem-31706	85	9	practices	practice	NOUN
fbem-31706	85	10	,	,	PUNCT
fbem-31706	85	11	they	they	PRON
fbem-31706	85	12	are	be	AUX
fbem-31706	85	13	more	more	ADV
fbem-31706	85	14	likely	likely	ADJ
fbem-31706	85	15	to	to	PART
fbem-31706	85	16	develop	develop	VERB
fbem-31706	85	17	a	a	DET
fbem-31706	85	18	sense	sense	NOUN
fbem-31706	85	19	of	of	ADP
fbem-31706	85	20	moral	moral	ADJ
fbem-31706	85	21	identification	identification	NOUN
fbem-31706	85	22	and	and	CCONJ
fbem-31706	85	23	respect	respect	NOUN
fbem-31706	85	24	for	for	ADP
fbem-31706	85	25	the	the	DET
fbem-31706	85	26	company	company	NOUN
fbem-31706	85	27	,	,	PUNCT
fbem-31706	85	28	which	which	PRON
fbem-31706	85	29	directly	directly	ADV
fbem-31706	85	30	translates	translate	VERB
fbem-31706	85	31	into	into	ADP
fbem-31706	85	32	stronger	strong	ADJ
fbem-31706	85	33	brand	brand	NOUN
fbem-31706	85	34	preference	preference	NOUN
fbem-31706	85	35	and	and	CCONJ
fbem-31706	85	36	proactive	proactive	ADJ
fbem-31706	85	37	recommendations	recommendation	NOUN
fbem-31706	85	38	[	[	X
fbem-31706	85	39	4	4	NUM
fbem-31706	85	40	]	]	PUNCT
fbem-31706	85	41	.	.	PUNCT
fbem-31706	86	1	charitable	charitable	ADJ
fbem-31706	86	2	acts	act	NOUN
fbem-31706	86	3	,	,	PUNCT
fbem-31706	86	4	due	due	ADP
fbem-31706	86	5	to	to	ADP
fbem-31706	86	6	their	their	PRON
fbem-31706	86	7	voluntary	voluntary	ADJ
fbem-31706	86	8	and	and	CCONJ
fbem-31706	86	9	altruistic	altruistic	ADJ
fbem-31706	86	10	nature	nature	NOUN
fbem-31706	86	11	,	,	PUNCT
fbem-31706	86	12	often	often	ADV
fbem-31706	86	13	deeply	deeply	ADV
fbem-31706	86	14	resonate	resonate	VERB
fbem-31706	86	15	with	with	ADP
fbem-31706	86	16	consumers	consumer	NOUN
fbem-31706	86	17	,	,	PUNCT
fbem-31706	86	18	especially	especially	ADV
fbem-31706	86	19	when	when	SCONJ
fbem-31706	86	20	the	the	DET
fbem-31706	86	21	projects	project	NOUN
fbem-31706	86	22	address	address	VERB
fbem-31706	86	23	issues	issue	NOUN
fbem-31706	86	24	of	of	ADP
fbem-31706	86	25	concern	concern	NOUN
fbem-31706	86	26	to	to	ADP
fbem-31706	86	27	consumers	consumer	NOUN
fbem-31706	86	28	and	and	CCONJ
fbem-31706	86	29	are	be	AUX
fbem-31706	86	30	effectively	effectively	ADV
fbem-31706	86	31	executed	execute	VERB
fbem-31706	86	32	.	.	PUNCT
fbem-31706	87	1	such	such	ADJ
fbem-31706	87	2	acts	act	NOUN
fbem-31706	87	3	of	of	ADP
fbem-31706	87	4	kindness	kindness	NOUN
fbem-31706	87	5	can	can	AUX
fbem-31706	87	6	significantly	significantly	ADV
fbem-31706	87	7	enhance	enhance	VERB
fbem-31706	87	8	a	a	DET
fbem-31706	87	9	company	company	NOUN
fbem-31706	87	10	's	's	PART
fbem-31706	87	11	image	image	NOUN
fbem-31706	87	12	,	,	PUNCT
fbem-31706	87	13	foster	foster	VERB
fbem-31706	87	14	a	a	DET
fbem-31706	87	15	sense	sense	NOUN
fbem-31706	87	16	of	of	ADP
fbem-31706	87	17	belonging	belonging	NOUN
fbem-31706	87	18	and	and	CCONJ
fbem-31706	87	19	pride	pride	NOUN
fbem-31706	87	20	among	among	ADP
fbem-31706	87	21	consumers	consumer	NOUN
fbem-31706	87	22	,	,	PUNCT
fbem-31706	87	23	and	and	CCONJ
fbem-31706	87	24	have	have	VERB
fbem-31706	87	25	a	a	DET
fbem-31706	87	26	direct	direct	ADJ
fbem-31706	87	27	and	and	CCONJ
fbem-31706	87	28	significant	significant	ADJ
fbem-31706	87	29	impact	impact	NOUN
fbem-31706	87	30	on	on	ADP
fbem-31706	87	31	fostering	foster	VERB
fbem-31706	87	32	brand	brand	NOUN
fbem-31706	87	33	loyalty	loyalty	NOUN
fbem-31706	87	34	.	.	PUNCT
fbem-31706	88	1	however	however	ADV
fbem-31706	88	2	,	,	PUNCT
fbem-31706	88	3	their	their	PRON
fbem-31706	88	4	effectiveness	effectiveness	NOUN
fbem-31706	88	5	is	be	AUX
fbem-31706	88	6	also	also	ADV
fbem-31706	88	7	most	most	ADV
fbem-31706	88	8	susceptible	susceptible	ADJ
fbem-31706	88	9	to	to	ADP
fbem-31706	88	10	scrutiny	scrutiny	NOUN
fbem-31706	88	11	:	:	PUNCT
fbem-31706	88	12	are	be	AUX
fbem-31706	88	13	the	the	DET
fbem-31706	88	14	motives	motive	NOUN
fbem-31706	88	15	pure	pure	ADJ
fbem-31706	88	16	?	?	PUNCT
fbem-31706	89	1	is	be	AUX
fbem-31706	89	2	it	it	PRON
fbem-31706	89	3	simply	simply	ADV
fbem-31706	89	4	a	a	DET
fbem-31706	89	5	show	show	NOUN
fbem-31706	89	6	?	?	PUNCT
fbem-31706	90	1	therefore	therefore	ADV
fbem-31706	90	2	,	,	PUNCT
fbem-31706	90	3	transparency	transparency	NOUN
fbem-31706	90	4	and	and	CCONJ
fbem-31706	90	5	connection	connection	NOUN
fbem-31706	90	6	to	to	ADP
fbem-31706	90	7	core	core	NOUN
fbem-31706	90	8	business	business	NOUN
fbem-31706	90	9	are	be	AUX
fbem-31706	90	10	crucial	crucial	ADJ
fbem-31706	90	11	.	.	PUNCT
fbem-31706	91	1	overall	overall	ADJ
fbem-31706	91	2	,	,	PUNCT
fbem-31706	91	3	companies	company	NOUN
fbem-31706	91	4	'	'	PART
fbem-31706	91	5	ethical	ethical	ADJ
fbem-31706	91	6	and	and	CCONJ
fbem-31706	91	7	philanthropic	philanthropic	NOUN
fbem-31706	91	8	efforts	effort	NOUN
fbem-31706	91	9	are	be	AUX
fbem-31706	91	10	more	more	ADV
fbem-31706	91	11	likely	likely	ADJ
fbem-31706	91	12	to	to	PART
fbem-31706	91	13	win	win	VERB
fbem-31706	91	14	consumer	consumer	NOUN
fbem-31706	91	15	favor	favor	NOUN
fbem-31706	91	16	and	and	CCONJ
fbem-31706	91	17	loyalty	loyalty	NOUN
fbem-31706	91	18	,	,	PUNCT
fbem-31706	91	19	while	while	SCONJ
fbem-31706	91	20	economic	economic	ADJ
fbem-31706	91	21	and	and	CCONJ
fbem-31706	91	22	legal	legal	ADJ
fbem-31706	91	23	responsibility	responsibility	NOUN
fbem-31706	91	24	are	be	AUX
fbem-31706	91	25	essential	essential	ADJ
fbem-31706	91	26	safeguards	safeguard	NOUN
fbem-31706	91	27	.	.	PUNCT
fbem-31706	92	1	6	6	X
fbem-31706	92	2	.	.	X
fbem-31706	92	3	strategic	strategic	ADJ
fbem-31706	92	4	recommendations	recommendation	NOUN
fbem-31706	92	5	for	for	SCONJ
fbem-31706	92	6	companies	company	NOUN
fbem-31706	92	7	to	to	PART
fbem-31706	92	8	optimize	optimize	VERB
fbem-31706	92	9	csr	csr	NOUN
fbem-31706	92	10	practices	practice	NOUN
fbem-31706	92	11	to	to	PART
fbem-31706	92	12	truly	truly	ADV
fbem-31706	92	13	drive	drive	VERB
fbem-31706	92	14	brand	brand	NOUN
fbem-31706	92	15	loyalty	loyalty	NOUN
fbem-31706	92	16	through	through	ADP
fbem-31706	92	17	csr	csr	NOUN
fbem-31706	92	18	,	,	PUNCT
fbem-31706	92	19	companies	company	NOUN
fbem-31706	92	20	must	must	AUX
fbem-31706	92	21	reshape	reshape	VERB
fbem-31706	92	22	their	their	PRON
fbem-31706	92	23	strategies	strategy	NOUN
fbem-31706	92	24	around	around	ADP
fbem-31706	92	25	consumer	consumer	NOUN
fbem-31706	92	26	perception	perception	NOUN
fbem-31706	92	27	.	.	PUNCT
fbem-31706	93	1	the	the	DET
fbem-31706	93	2	primary	primary	ADJ
fbem-31706	93	3	task	task	NOUN
fbem-31706	93	4	is	be	AUX
fbem-31706	93	5	to	to	PART
fbem-31706	93	6	thoroughly	thoroughly	ADV
fbem-31706	93	7	understand	understand	VERB
fbem-31706	93	8	consumers	consumer	NOUN
fbem-31706	93	9	:	:	PUNCT
fbem-31706	93	10	move	move	VERB
fbem-31706	93	11	beyond	beyond	ADP
fbem-31706	93	12	a	a	DET
fbem-31706	93	13	scattershot	scattershot	ADJ
fbem-31706	93	14	approach	approach	NOUN
fbem-31706	93	15	and	and	CCONJ
fbem-31706	93	16	delve	delve	VERB
fbem-31706	93	17	deeply	deeply	ADV
fbem-31706	93	18	into	into	ADP
fbem-31706	93	19	the	the	DET
fbem-31706	93	20	target	target	NOUN
fbem-31706	93	21	audience	audience	NOUN
fbem-31706	93	22	's	's	PART
fbem-31706	93	23	values	value	NOUN
fbem-31706	93	24	,	,	PUNCT
fbem-31706	93	25	social	social	ADJ
fbem-31706	93	26	concerns	concern	NOUN
fbem-31706	93	27	,	,	PUNCT
fbem-31706	93	28	and	and	CCONJ
fbem-31706	93	29	csr	csr	NOUN
fbem-31706	93	30	expectations	expectation	NOUN
fbem-31706	93	31	.	.	PUNCT
fbem-31706	94	1	through	through	ADP
fbem-31706	94	2	research	research	NOUN
fbem-31706	94	3	,	,	PUNCT
fbem-31706	94	4	social	social	ADJ
fbem-31706	94	5	media	medium	NOUN
fbem-31706	94	6	listening	listening	NOUN
fbem-31706	94	7	,	,	PUNCT
fbem-31706	94	8	and	and	CCONJ
fbem-31706	94	9	in	in	ADP
fbem-31706	94	10	-	-	PUNCT
fbem-31706	94	11	depth	depth	NOUN
fbem-31706	94	12	user	user	NOUN
fbem-31706	94	13	interviews	interview	NOUN
fbem-31706	94	14	,	,	PUNCT
fbem-31706	94	15	companies	company	NOUN
fbem-31706	94	16	can	can	AUX
fbem-31706	94	17	pinpoint	pinpoint	VERB
fbem-31706	94	18	the	the	DET
fbem-31706	94	19	areas	area	NOUN
fbem-31706	94	20	of	of	ADP
fbem-31706	94	21	responsibility	responsibility	NOUN
fbem-31706	94	22	that	that	PRON
fbem-31706	94	23	most	most	ADV
fbem-31706	94	24	resonate	resonate	VERB
fbem-31706	94	25	with	with	ADP
fbem-31706	94	26	them	they	PRON
fbem-31706	94	27	.	.	PUNCT
fbem-31706	95	1	focusing	focus	VERB
fbem-31706	95	2	resources	resource	NOUN
fbem-31706	95	3	on	on	ADP
fbem-31706	95	4	these	these	DET
fbem-31706	95	5	pain	pain	NOUN
fbem-31706	95	6	points	point	NOUN
fbem-31706	95	7	and	and	CCONJ
fbem-31706	95	8	value	value	NOUN
fbem-31706	95	9	propositions	proposition	NOUN
fbem-31706	95	10	,	,	PUNCT
fbem-31706	95	11	ensuring	ensure	VERB
fbem-31706	95	12	csr	csr	NOUN
fbem-31706	95	13	initiatives	initiative	NOUN
fbem-31706	95	14	precisely	precisely	ADV
fbem-31706	95	15	resonate	resonate	VERB
fbem-31706	95	16	,	,	PUNCT
fbem-31706	95	17	can	can	AUX
fbem-31706	95	18	transform	transform	VERB
fbem-31706	95	19	investment	investment	NOUN
fbem-31706	95	20	into	into	ADP
fbem-31706	95	21	loyalty	loyalty	NOUN
fbem-31706	95	22	.	.	PUNCT
fbem-31706	96	1	for	for	ADP
fbem-31706	96	2	example	example	NOUN
fbem-31706	96	3	,	,	PUNCT
fbem-31706	96	4	the	the	DET
fbem-31706	96	5	outdoor	outdoor	ADJ
fbem-31706	96	6	brand	brand	NOUN
fbem-31706	96	7	patagonia	patagonia	PROPN
fbem-31706	96	8	prioritizes	prioritize	VERB
fbem-31706	96	9	environmental	environmental	ADJ
fbem-31706	96	10	protection	protection	NOUN
fbem-31706	96	11	as	as	ADP
fbem-31706	96	12	its	its	PRON
fbem-31706	96	13	core	core	NOUN
fbem-31706	96	14	mission	mission	NOUN
fbem-31706	96	15	,	,	PUNCT
fbem-31706	96	16	deeply	deeply	ADV
fbem-31706	96	17	resonating	resonate	VERB
fbem-31706	96	18	with	with	ADP
fbem-31706	96	19	its	its	PRON
fbem-31706	96	20	consumers	consumer	NOUN
fbem-31706	96	21	'	'	PART
fbem-31706	96	22	love	love	NOUN
fbem-31706	96	23	of	of	ADP
fbem-31706	96	24	nature	nature	NOUN
fbem-31706	96	25	and	and	CCONJ
fbem-31706	96	26	forming	form	VERB
fbem-31706	96	27	a	a	DET
fbem-31706	96	28	strong	strong	ADJ
fbem-31706	96	29	foundation	foundation	NOUN
fbem-31706	96	30	for	for	ADP
fbem-31706	96	31	brand	brand	NOUN
fbem-31706	96	32	loyalty	loyalty	NOUN
fbem-31706	96	33	.	.	PUNCT
fbem-31706	97	1	strengthening	strengthen	VERB
fbem-31706	97	2	transparency	transparency	NOUN
fbem-31706	97	3	and	and	CCONJ
fbem-31706	97	4	genuine	genuine	ADJ
fbem-31706	97	5	communication	communication	NOUN
fbem-31706	97	6	are	be	AUX
fbem-31706	97	7	key	key	ADJ
fbem-31706	97	8	to	to	ADP
fbem-31706	97	9	building	build	VERB
fbem-31706	97	10	trust	trust	NOUN
fbem-31706	97	11	.	.	PUNCT
fbem-31706	98	1	companies	company	NOUN
fbem-31706	98	2	need	need	VERB
fbem-31706	98	3	to	to	PART
fbem-31706	98	4	establish	establish	VERB
fbem-31706	98	5	a	a	DET
fbem-31706	98	6	systematic	systematic	ADJ
fbem-31706	98	7	and	and	CCONJ
fbem-31706	98	8	regular	regular	ADJ
fbem-31706	98	9	csr	csr	NOUN
fbem-31706	98	10	information	information	NOUN
fbem-31706	98	11	disclosure	disclosure	NOUN
fbem-31706	98	12	mechanism	mechanism	NOUN
fbem-31706	98	13	that	that	PRON
fbem-31706	98	14	not	not	PART
fbem-31706	98	15	only	only	ADV
fbem-31706	98	16	publishes	publish	VERB
fbem-31706	98	17	achievements	achievement	NOUN
fbem-31706	98	18	but	but	CCONJ
fbem-31706	98	19	also	also	ADV
fbem-31706	98	20	transparently	transparently	ADV
fbem-31706	98	21	discloses	disclose	VERB
fbem-31706	98	22	goal	goal	NOUN
fbem-31706	98	23	setting	setting	NOUN
fbem-31706	98	24	,	,	PUNCT
fbem-31706	98	25	implementation	implementation	NOUN
fbem-31706	98	26	processes	process	NOUN
fbem-31706	98	27	,	,	PUNCT
fbem-31706	98	28	challenges	challenge	NOUN
fbem-31706	98	29	encountered	encounter	VERB
fbem-31706	98	30	,	,	PUNCT
fbem-31706	98	31	resource	resource	NOUN
fbem-31706	98	32	investment	investment	NOUN
fbem-31706	98	33	,	,	PUNCT
fbem-31706	98	34	and	and	CCONJ
fbem-31706	98	35	verifiable	verifiable	ADJ
fbem-31706	98	36	impact	impact	NOUN
fbem-31706	98	37	assessments	assessment	NOUN
fbem-31706	98	38	.	.	PUNCT
fbem-31706	99	1	leverage	leverage	NOUN
fbem-31706	99	2	diverse	diverse	ADJ
fbem-31706	99	3	channels	channel	NOUN
fbem-31706	99	4	for	for	ADP
fbem-31706	99	5	ongoing	ongoing	ADJ
fbem-31706	99	6	communication	communication	NOUN
fbem-31706	99	7	,	,	PUNCT
fbem-31706	99	8	telling	tell	VERB
fbem-31706	99	9	authentic	authentic	ADJ
fbem-31706	99	10	,	,	PUNCT
fbem-31706	99	11	concrete	concrete	ADJ
fbem-31706	99	12	,	,	PUNCT
fbem-31706	99	13	and	and	CCONJ
fbem-31706	99	14	engaging	engage	VERB
fbem-31706	99	15	stories	story	NOUN
fbem-31706	99	16	that	that	PRON
fbem-31706	99	17	showcase	showcase	VERB
fbem-31706	99	18	the	the	DET
fbem-31706	99	19	details	detail	NOUN
fbem-31706	99	20	of	of	ADP
fbem-31706	99	21	csr	csr	NOUN
fbem-31706	99	22	practices	practice	NOUN
fbem-31706	99	23	and	and	CCONJ
fbem-31706	99	24	the	the	DET
fbem-31706	99	25	human	human	ADJ
fbem-31706	99	26	element	element	NOUN
fbem-31706	99	27	behind	behind	ADP
fbem-31706	99	28	them	they	PRON
fbem-31706	99	29	.	.	PUNCT
fbem-31706	100	1	avoid	avoid	VERB
fbem-31706	100	2	overpromises	overpromise	NOUN
fbem-31706	100	3	and	and	CCONJ
fbem-31706	100	4	exaggerated	exaggerated	ADJ
fbem-31706	100	5	promotions	promotion	NOUN
fbem-31706	100	6	,	,	PUNCT
fbem-31706	100	7	proactively	proactively	ADV
fbem-31706	100	8	acknowledge	acknowledge	VERB
fbem-31706	100	9	shortcomings	shortcoming	NOUN
fbem-31706	100	10	,	,	PUNCT
fbem-31706	100	11	and	and	CCONJ
fbem-31706	100	12	demonstrate	demonstrate	VERB
fbem-31706	100	13	improvement	improvement	NOUN
fbem-31706	100	14	plans	plan	NOUN
fbem-31706	100	15	[	[	X
fbem-31706	100	16	5	5	NUM
fbem-31706	100	17	]	]	PUNCT
fbem-31706	100	18	.	.	PUNCT
fbem-31706	101	1	transparent	transparent	ADJ
fbem-31706	101	2	and	and	CCONJ
fbem-31706	101	3	sincere	sincere	ADJ
fbem-31706	101	4	communication	communication	NOUN
fbem-31706	101	5	can	can	AUX
fbem-31706	101	6	effectively	effectively	ADV
fbem-31706	101	7	alleviate	alleviate	VERB
fbem-31706	101	8	consumer	consumer	NOUN
fbem-31706	101	9	concerns	concern	NOUN
fbem-31706	101	10	,	,	PUNCT
fbem-31706	101	11	enhance	enhance	VERB
fbem-31706	101	12	perceived	perceive	VERB
fbem-31706	101	13	authenticity	authenticity	NOUN
fbem-31706	101	14	and	and	CCONJ
fbem-31706	101	15	credibility	credibility	NOUN
fbem-31706	101	16	,	,	PUNCT
fbem-31706	101	17	and	and	CCONJ
fbem-31706	101	18	lay	lie	VERB
fbem-31706	101	19	the	the	DET
fbem-31706	101	20	foundation	foundation	NOUN
fbem-31706	101	21	for	for	ADP
fbem-31706	101	22	trust	trust	NOUN
fbem-31706	101	23	that	that	PRON
fbem-31706	101	24	fosters	foster	VERB
fbem-31706	101	25	loyalty	loyalty	NOUN
fbem-31706	101	26	.	.	PUNCT
fbem-31706	102	1	promote	promote	VERB
fbem-31706	102	2	the	the	DET
fbem-31706	102	3	deep	deep	ADJ
fbem-31706	102	4	integration	integration	NOUN
fbem-31706	102	5	of	of	ADP
fbem-31706	102	6	csr	csr	NOUN
fbem-31706	102	7	with	with	ADP
fbem-31706	102	8	core	core	NOUN
fbem-31706	102	9	businesses	business	NOUN
fbem-31706	102	10	and	and	CCONJ
fbem-31706	102	11	integrate	integrate	VERB
fbem-31706	102	12	responsibility	responsibility	NOUN
fbem-31706	102	13	concepts	concept	NOUN
fbem-31706	102	14	into	into	ADP
fbem-31706	102	15	the	the	DET
fbem-31706	102	16	value	value	NOUN
fbem-31706	102	17	chain	chain	NOUN
fbem-31706	102	18	.	.	PUNCT
fbem-31706	103	1	treating	treat	VERB
fbem-31706	103	2	csr	csr	NOUN
fbem-31706	103	3	as	as	ADP
fbem-31706	103	4	an	an	DET
fbem-31706	103	5	add	add	VERB
fbem-31706	103	6	-	-	PUNCT
fbem-31706	103	7	on	on	ADP
fbem-31706	103	8	activity	activity	NOUN
fbem-31706	103	9	is	be	AUX
fbem-31706	103	10	ineffective	ineffective	ADJ
fbem-31706	103	11	;	;	PUNCT
fbem-31706	103	12	instead	instead	ADV
fbem-31706	103	13	,	,	PUNCT
fbem-31706	103	14	it	it	PRON
fbem-31706	103	15	should	should	AUX
fbem-31706	103	16	be	be	AUX
fbem-31706	103	17	integrated	integrate	VERB
fbem-31706	103	18	into	into	ADP
fbem-31706	103	19	core	core	NOUN
fbem-31706	103	20	business	business	NOUN
fbem-31706	103	21	processes	process	NOUN
fbem-31706	103	22	such	such	ADJ
fbem-31706	103	23	as	as	ADP
fbem-31706	103	24	corporate	corporate	ADJ
fbem-31706	103	25	strategy	strategy	NOUN
fbem-31706	103	26	,	,	PUNCT
fbem-31706	103	27	product	product	NOUN
fbem-31706	103	28	development	development	NOUN
fbem-31706	103	29	,	,	PUNCT
fbem-31706	103	30	procurement	procurement	NOUN
fbem-31706	103	31	,	,	PUNCT
fbem-31706	103	32	production	production	NOUN
fbem-31706	103	33	,	,	PUNCT
fbem-31706	103	34	marketing	marketing	NOUN
fbem-31706	103	35	,	,	PUNCT
fbem-31706	103	36	and	and	CCONJ
fbem-31706	103	37	service	service	NOUN
fbem-31706	103	38	.	.	PUNCT
fbem-31706	104	1	for	for	ADP
fbem-31706	104	2	example	example	NOUN
fbem-31706	104	3	,	,	PUNCT
fbem-31706	104	4	introducing	introduce	VERB
fbem-31706	104	5	eco	eco	NOUN
fbem-31706	104	6	-	-	PUNCT
fbem-31706	104	7	friendly	friendly	ADJ
fbem-31706	104	8	packaging	packaging	NOUN
fbem-31706	104	9	,	,	PUNCT
fbem-31706	104	10	building	build	VERB
fbem-31706	104	11	a	a	DET
fbem-31706	104	12	fair	fair	ADJ
fbem-31706	104	13	trade	trade	NOUN
fbem-31706	104	14	supply	supply	NOUN
fbem-31706	104	15	chain	chain	NOUN
fbem-31706	104	16	,	,	PUNCT
fbem-31706	104	17	and	and	CCONJ
fbem-31706	104	18	genuinely	genuinely	ADV
fbem-31706	104	19	conveying	convey	VERB
fbem-31706	104	20	the	the	DET
fbem-31706	104	21	concept	concept	NOUN
fbem-31706	104	22	of	of	ADP
fbem-31706	104	23	responsibility	responsibility	NOUN
fbem-31706	104	24	in	in	ADP
fbem-31706	104	25	marketing	marketing	NOUN
fbem-31706	104	26	.	.	PUNCT
fbem-31706	105	1	this	this	DET
fbem-31706	105	2	deeply	deeply	ADV
fbem-31706	105	3	embedded	embed	VERB
fbem-31706	105	4	approach	approach	NOUN
fbem-31706	105	5	not	not	PART
fbem-31706	105	6	only	only	ADV
fbem-31706	105	7	makes	make	VERB
fbem-31706	105	8	csr	csr	X
fbem-31706	105	9	more	more	ADV
fbem-31706	105	10	effective	effective	ADJ
fbem-31706	105	11	and	and	CCONJ
fbem-31706	105	12	sustainable	sustainable	ADJ
fbem-31706	105	13	,	,	PUNCT
fbem-31706	105	14	but	but	CCONJ
fbem-31706	105	15	more	more	ADV
fbem-31706	105	16	importantly	importantly	ADV
fbem-31706	105	17	,	,	PUNCT
fbem-31706	105	18	it	it	PRON
fbem-31706	105	19	allows	allow	VERB
fbem-31706	105	20	consumers	consumer	NOUN
fbem-31706	105	21	to	to	PART
fbem-31706	105	22	naturally	naturally	ADV
fbem-31706	105	23	and	and	CCONJ
fbem-31706	105	24	over	over	ADP
fbem-31706	105	25	time	time	NOUN
fbem-31706	105	26	perceive	perceive	VERB
fbem-31706	105	27	the	the	DET
fbem-31706	105	28	brand	brand	NOUN
fbem-31706	105	29	's	's	PART
fbem-31706	105	30	reliability	reliability	NOUN
fbem-31706	105	31	when	when	SCONJ
fbem-31706	105	32	purchasing	purchase	VERB
fbem-31706	105	33	products	product	NOUN
fbem-31706	105	34	and	and	CCONJ
fbem-31706	105	35	viewing	view	VERB
fbem-31706	105	36	advertisements	advertisement	NOUN
fbem-31706	105	37	.	.	PUNCT
fbem-31706	106	1	this	this	DET
fbem-31706	106	2	consistent	consistent	ADJ
fbem-31706	106	3	sense	sense	NOUN
fbem-31706	106	4	of	of	ADP
fbem-31706	106	5	authenticity	authenticity	NOUN
fbem-31706	106	6	is	be	AUX
fbem-31706	106	7	more	more	ADV
fbem-31706	106	8	persuasive	persuasive	ADJ
fbem-31706	106	9	than	than	ADP
fbem-31706	106	10	any	any	DET
fbem-31706	106	11	slogan	slogan	NOUN
fbem-31706	106	12	,	,	PUNCT
fbem-31706	106	13	making	make	VERB
fbem-31706	106	14	responsibility	responsibility	NOUN
fbem-31706	106	15	truly	truly	ADV
fbem-31706	106	16	part	part	NOUN
fbem-31706	106	17	of	of	ADP
fbem-31706	106	18	the	the	DET
fbem-31706	106	19	brand	brand	NOUN
fbem-31706	106	20	's	's	PART
fbem-31706	106	21	dna	dna	NOUN
fbem-31706	106	22	,	,	PUNCT
fbem-31706	106	23	thereby	thereby	ADV
fbem-31706	106	24	earning	earn	VERB
fbem-31706	106	25	deep	deep	ADJ
fbem-31706	106	26	consumer	consumer	NOUN
fbem-31706	106	27	recognition	recognition	NOUN
fbem-31706	106	28	and	and	CCONJ
fbem-31706	106	29	long	long	ADJ
fbem-31706	106	30	-	-	PUNCT
fbem-31706	106	31	term	term	NOUN
fbem-31706	106	32	support	support	NOUN
fbem-31706	106	33	.	.	PUNCT
fbem-31706	107	1	doing	do	VERB
fbem-31706	107	2	is	be	AUX
fbem-31706	107	3	n't	not	PART
fbem-31706	107	4	enough	enough	ADJ
fbem-31706	107	5	;	;	PUNCT
fbem-31706	107	6	you	you	PRON
fbem-31706	107	7	must	must	AUX
fbem-31706	107	8	also	also	ADV
fbem-31706	107	9	learn	learn	VERB
fbem-31706	107	10	to	to	PART
fbem-31706	107	11	"	"	PUNCT
fbem-31706	107	12	listen	listen	VERB
fbem-31706	107	13	.	.	PUNCT
fbem-31706	107	14	"	"	PUNCT
fbem-31706	108	1	companies	company	NOUN
fbem-31706	108	2	must	must	AUX
fbem-31706	108	3	invest	invest	VERB
fbem-31706	108	4	in	in	ADP
fbem-31706	108	5	establishing	establish	VERB
fbem-31706	108	6	a	a	DET
fbem-31706	108	7	system	system	NOUN
fbem-31706	108	8	that	that	PRON
fbem-31706	108	9	can	can	AUX
fbem-31706	108	10	"	"	PUNCT
fbem-31706	108	11	take	take	VERB
fbem-31706	108	12	the	the	DET
fbem-31706	108	13	pulse	pulse	NOUN
fbem-31706	108	14	"	"	PUNCT
fbem-31706	108	15	of	of	ADP
fbem-31706	108	16	consumer	consumer	NOUN
fbem-31706	108	17	perception	perception	NOUN
fbem-31706	108	18	:	:	PUNCT
fbem-31706	108	19	continuously	continuously	ADV
fbem-31706	108	20	tracking	track	VERB
fbem-31706	108	21	awareness	awareness	NOUN
fbem-31706	108	22	of	of	ADP
fbem-31706	108	23	csr	csr	NOUN
fbem-31706	108	24	activities	activity	NOUN
fbem-31706	108	25	and	and	CCONJ
fbem-31706	108	26	whether	whether	SCONJ
fbem-31706	108	27	perceptions	perception	NOUN
fbem-31706	108	28	are	be	AUX
fbem-31706	108	29	improving	improve	VERB
fbem-31706	108	30	or	or	CCONJ
fbem-31706	108	31	declining	decline	VERB
fbem-31706	108	32	.	.	PUNCT
fbem-31706	109	1	regularly	regularly	ADV
fbem-31706	109	2	monitor	monitor	VERB
fbem-31706	109	3	progress	progress	NOUN
fbem-31706	109	4	toward	toward	ADP
fbem-31706	109	5	key	key	ADJ
fbem-31706	109	6	"	"	PUNCT
fbem-31706	109	7	intermediate	intermediate	ADJ
fbem-31706	109	8	indicators	indicator	NOUN
fbem-31706	109	9	"	"	PUNCT
fbem-31706	109	10	and	and	CCONJ
fbem-31706	109	11	ultimate	ultimate	ADJ
fbem-31706	109	12	goals	goal	NOUN
fbem-31706	109	13	.	.	PUNCT
fbem-31706	110	1	the	the	DET
fbem-31706	110	2	approach	approach	NOUN
fbem-31706	110	3	should	should	AUX
fbem-31706	110	4	be	be	AUX
fbem-31706	110	5	practical	practical	ADJ
fbem-31706	110	6	:	:	PUNCT
fbem-31706	110	7	conducting	conduct	VERB
fbem-31706	110	8	surveys	survey	NOUN
fbem-31706	110	9	,	,	PUNCT
fbem-31706	110	10	reviewing	review	VERB
fbem-31706	110	11	real	real	ADJ
fbem-31706	110	12	online	online	ADJ
fbem-31706	110	13	reviews	review	NOUN
fbem-31706	110	14	,	,	PUNCT
fbem-31706	110	15	and	and	CCONJ
fbem-31706	110	16	engaging	engage	VERB
fbem-31706	110	17	with	with	ADP
fbem-31706	110	18	user	user	NOUN
fbem-31706	110	19	communities	community	NOUN
fbem-31706	110	20	.	.	PUNCT
fbem-31706	111	1	through	through	ADP
fbem-31706	111	2	this	this	DET
fbem-31706	111	3	direct	direct	ADJ
fbem-31706	111	4	feedback	feedback	NOUN
fbem-31706	111	5	,	,	PUNCT
fbem-31706	111	6	we	we	PRON
fbem-31706	111	7	can	can	AUX
fbem-31706	111	8	understand	understand	VERB
fbem-31706	111	9	what	what	PRON
fbem-31706	111	10	drives	drive	VERB
fbem-31706	111	11	consumer	consumer	NOUN
fbem-31706	111	12	buy	buy	NOUN
fbem-31706	111	13	-	-	PUNCT
fbem-31706	111	14	in	in	NOUN
fbem-31706	111	15	and	and	CCONJ
fbem-31706	111	16	what	what	PRON
fbem-31706	111	17	drives	drive	VERB
fbem-31706	111	18	consumer	consumer	NOUN
fbem-31706	111	19	dismay	dismay	NOUN
fbem-31706	111	20	.	.	PUNCT
fbem-31706	112	1	then	then	ADV
fbem-31706	112	2	,	,	PUNCT
fbem-31706	112	3	decisively	decisively	ADV
fbem-31706	112	4	adjust	adjust	VERB
fbem-31706	112	5	csr	csr	NOUN
fbem-31706	112	6	priorities	priority	NOUN
fbem-31706	112	7	,	,	PUNCT
fbem-31706	112	8	spending	spending	NOUN
fbem-31706	112	9	,	,	PUNCT
fbem-31706	112	10	and	and	CCONJ
fbem-31706	112	11	messaging	message	VERB
fbem-31706	112	12	based	base	VERB
fbem-31706	112	13	on	on	ADP
fbem-31706	112	14	these	these	DET
fbem-31706	112	15	"	"	PUNCT
fbem-31706	112	16	market	market	NOUN
fbem-31706	112	17	voices	voice	NOUN
fbem-31706	112	18	.	.	PUNCT
fbem-31706	112	19	"	"	PUNCT
fbem-31706	113	1	this	this	PRON
fbem-31706	113	2	is	be	AUX
fbem-31706	113	3	the	the	DET
fbem-31706	113	4	only	only	ADJ
fbem-31706	113	5	way	way	NOUN
fbem-31706	113	6	to	to	PART
fbem-31706	113	7	ensure	ensure	VERB
fbem-31706	113	8	that	that	SCONJ
fbem-31706	113	9	csr	csr	NOUN
fbem-31706	113	10	is	be	AUX
fbem-31706	113	11	not	not	PART
fbem-31706	113	12	a	a	DET
fbem-31706	113	13	"	"	PUNCT
fbem-31706	113	14	face	face	NOUN
fbem-31706	113	15	-	-	PUNCT
fbem-31706	113	16	saving	save	VERB
fbem-31706	113	17	project	project	NOUN
fbem-31706	113	18	"	"	PUNCT
fbem-31706	113	19	that	that	PRON
fbem-31706	113	20	only	only	ADV
fbem-31706	113	21	costs	cost	VERB
fbem-31706	113	22	money	money	NOUN
fbem-31706	113	23	and	and	CCONJ
fbem-31706	113	24	has	have	VERB
fbem-31706	113	25	no	no	DET
fbem-31706	113	26	effect	effect	NOUN
fbem-31706	113	27	,	,	PUNCT
fbem-31706	113	28	but	but	CCONJ
fbem-31706	113	29	a	a	DET
fbem-31706	113	30	real	real	ADJ
fbem-31706	113	31	engine	engine	NOUN
fbem-31706	113	32	that	that	PRON
fbem-31706	113	33	can	can	AUX
fbem-31706	113	34	continuously	continuously	ADV
fbem-31706	113	35	"	"	PUNCT
fbem-31706	113	36	fuel	fuel	NOUN
fbem-31706	113	37	"	"	PUNCT
fbem-31706	113	38	brand	brand	NOUN
fbem-31706	113	39	loyalty	loyalty	NOUN
fbem-31706	113	40	.	.	PUNCT
fbem-31706	114	1	7	7	X
fbem-31706	114	2	.	.	X
fbem-31706	114	3	conclusion	conclusion	NOUN
fbem-31706	114	4	this	this	DET
fbem-31706	114	5	research	research	NOUN
fbem-31706	114	6	focuses	focus	VERB
fbem-31706	114	7	on	on	ADP
fbem-31706	114	8	the	the	DET
fbem-31706	114	9	central	central	ADJ
fbem-31706	114	10	role	role	NOUN
fbem-31706	114	11	of	of	ADP
fbem-31706	114	12	consumer	consumer	NOUN
fbem-31706	114	13	perception	perception	NOUN
fbem-31706	114	14	,	,	PUNCT
fbem-31706	114	15	revealing	reveal	VERB
fbem-31706	114	16	the	the	DET
fbem-31706	114	17	complex	complex	ADJ
fbem-31706	114	18	relationship	relationship	NOUN
fbem-31706	114	19	between	between	ADP
fbem-31706	114	20	corporate	corporate	ADJ
fbem-31706	114	21	social	social	ADJ
fbem-31706	114	22	responsibility	responsibility	NOUN
fbem-31706	114	23	practices	practice	NOUN
fbem-31706	114	24	and	and	CCONJ
fbem-31706	114	25	brand	brand	NOUN
fbem-31706	114	26	loyalty	loyalty	NOUN
fbem-31706	114	27	.	.	PUNCT
fbem-31706	115	1	empirical	empirical	ADJ
fbem-31706	115	2	evidence	evidence	NOUN
fbem-31706	115	3	suggests	suggest	VERB
fbem-31706	115	4	that	that	SCONJ
fbem-31706	115	5	the	the	DET
fbem-31706	115	6	key	key	NOUN
fbem-31706	115	7	to	to	ADP
fbem-31706	115	8	whether	whether	SCONJ
fbem-31706	115	9	csr	csr	NOUN
fbem-31706	115	10	translates	translate	VERB
fbem-31706	115	11	into	into	ADP
fbem-31706	115	12	brand	brand	NOUN
fbem-31706	115	13	loyalty	loyalty	NOUN
fbem-31706	115	14	lies	lie	VERB
fbem-31706	115	15	in	in	ADP
fbem-31706	115	16	consumers	consumer	NOUN
fbem-31706	115	17	'	'	PART
fbem-31706	115	18	subjective	subjective	ADJ
fbem-31706	115	19	interpretation	interpretation	NOUN
fbem-31706	115	20	of	of	ADP
fbem-31706	115	21	a	a	DET
fbem-31706	115	22	company	company	NOUN
fbem-31706	115	23	's	's	PART
fbem-31706	115	24	csr	csr	NOUN
fbem-31706	115	25	activities	activity	NOUN
fbem-31706	115	26	,	,	PUNCT
fbem-31706	115	27	rather	rather	ADV
fbem-31706	115	28	than	than	ADP
fbem-31706	115	29	unilateral	unilateral	ADJ
fbem-31706	115	30	corporate	corporate	ADJ
fbem-31706	115	31	investment	investment	NOUN
fbem-31706	115	32	or	or	CCONJ
fbem-31706	115	33	promotion	promotion	NOUN
fbem-31706	115	34	.	.	PUNCT
fbem-31706	116	1	when	when	SCONJ
fbem-31706	116	2	consumers	consumer	NOUN
fbem-31706	116	3	positively	positively	ADV
fbem-31706	116	4	evaluate	evaluate	VERB
fbem-31706	116	5	a	a	DET
fbem-31706	116	6	company	company	NOUN
fbem-31706	116	7	's	's	PART
fbem-31706	116	8	fulfillment	fulfillment	NOUN
fbem-31706	116	9	of	of	ADP
fbem-31706	116	10	its	its	PRON
fbem-31706	116	11	responsibilities	responsibility	NOUN
fbem-31706	116	12	across	across	ADP
fbem-31706	116	13	economic	economic	ADJ
fbem-31706	116	14	,	,	PUNCT
fbem-31706	116	15	legal	legal	ADJ
fbem-31706	116	16	,	,	PUNCT
fbem-31706	116	17	ethical	ethical	ADJ
fbem-31706	116	18	,	,	PUNCT
fbem-31706	116	19	and	and	CCONJ
fbem-31706	116	20	philanthropic	philanthropic	NOUN
fbem-31706	116	21	dimensions	dimension	NOUN
fbem-31706	116	22	,	,	PUNCT
fbem-31706	116	23	loyalty	loyalty	NOUN
fbem-31706	116	24	is	be	AUX
fbem-31706	116	25	enhanced	enhance	VERB
fbem-31706	116	26	primarily	primarily	ADV
fbem-31706	116	27	through	through	ADP
fbem-31706	116	28	two	two	NUM
fbem-31706	116	29	psychological	psychological	ADJ
fbem-31706	116	30	mechanisms	mechanism	NOUN
fbem-31706	116	31	:	:	PUNCT
fbem-31706	116	32	first	first	ADV
fbem-31706	116	33	,	,	PUNCT
fbem-31706	116	34	it	it	PRON
fbem-31706	116	35	strengthens	strengthen	VERB
fbem-31706	116	36	72	72	NUM
fbem-31706	116	37	corporate	corporate	ADJ
fbem-31706	116	38	identification	identification	NOUN
fbem-31706	116	39	,	,	PUNCT
fbem-31706	116	40	allowing	allow	VERB
fbem-31706	116	41	consumers	consumer	NOUN
fbem-31706	116	42	to	to	PART
fbem-31706	116	43	view	view	VERB
fbem-31706	116	44	the	the	DET
fbem-31706	116	45	company	company	NOUN
fbem-31706	116	46	as	as	ADP
fbem-31706	116	47	an	an	DET
fbem-31706	116	48	extension	extension	NOUN
fbem-31706	116	49	of	of	ADP
fbem-31706	116	50	their	their	PRON
fbem-31706	116	51	own	own	ADJ
fbem-31706	116	52	social	social	ADJ
fbem-31706	116	53	identity	identity	NOUN
fbem-31706	116	54	or	or	CCONJ
fbem-31706	116	55	values	value	NOUN
fbem-31706	116	56	,	,	PUNCT
fbem-31706	116	57	thereby	thereby	ADV
fbem-31706	116	58	stimulating	stimulate	VERB
fbem-31706	116	59	deep	deep	ADJ
fbem-31706	116	60	emotional	emotional	ADJ
fbem-31706	116	61	attachment	attachment	NOUN
fbem-31706	116	62	and	and	CCONJ
fbem-31706	116	63	supportive	supportive	ADJ
fbem-31706	116	64	behavior	behavior	NOUN
fbem-31706	116	65	;	;	PUNCT
fbem-31706	116	66	second	second	X
fbem-31706	116	67	,	,	PUNCT
fbem-31706	116	68	it	it	PRON
fbem-31706	116	69	enhances	enhance	VERB
fbem-31706	116	70	overall	overall	ADJ
fbem-31706	116	71	satisfaction	satisfaction	NOUN
fbem-31706	116	72	and	and	CCONJ
fbem-31706	116	73	trust	trust	NOUN
fbem-31706	116	74	,	,	PUNCT
fbem-31706	116	75	allowing	allow	VERB
fbem-31706	116	76	consumers	consumer	NOUN
fbem-31706	116	77	to	to	PART
fbem-31706	116	78	derive	derive	VERB
fbem-31706	116	79	moral	moral	ADJ
fbem-31706	116	80	satisfaction	satisfaction	NOUN
fbem-31706	116	81	from	from	ADP
fbem-31706	116	82	supporting	support	VERB
fbem-31706	116	83	"	"	PUNCT
fbem-31706	116	84	responsible	responsible	ADJ
fbem-31706	116	85	"	"	PUNCT
fbem-31706	116	86	companies	company	NOUN
fbem-31706	116	87	,	,	PUNCT
fbem-31706	116	88	transcending	transcend	VERB
fbem-31706	116	89	the	the	DET
fbem-31706	116	90	inherent	inherent	ADJ
fbem-31706	116	91	value	value	NOUN
fbem-31706	116	92	of	of	ADP
fbem-31706	116	93	the	the	DET
fbem-31706	116	94	product	product	NOUN
fbem-31706	116	95	and	and	CCONJ
fbem-31706	116	96	ultimately	ultimately	ADV
fbem-31706	116	97	strengthening	strengthen	VERB
fbem-31706	116	98	their	their	PRON
fbem-31706	116	99	willingness	willingness	NOUN
fbem-31706	116	100	to	to	PART
fbem-31706	116	101	repurchase	repurchase	VERB
fbem-31706	116	102	and	and	CCONJ
fbem-31706	116	103	continue	continue	VERB
fbem-31706	116	104	transactions	transaction	NOUN
fbem-31706	116	105	.	.	PUNCT
fbem-31706	117	1	individual	individual	ADJ
fbem-31706	117	2	consumer	consumer	NOUN
fbem-31706	117	3	characteristics	characteristic	NOUN
fbem-31706	117	4	,	,	PUNCT
fbem-31706	117	5	such	such	ADJ
fbem-31706	117	6	as	as	ADP
fbem-31706	117	7	personal	personal	ADJ
fbem-31706	117	8	values	value	NOUN
fbem-31706	117	9	,	,	PUNCT
fbem-31706	117	10	csr	csr	NOUN
fbem-31706	117	11	knowledge	knowledge	NOUN
fbem-31706	117	12	,	,	PUNCT
fbem-31706	117	13	and	and	CCONJ
fbem-31706	117	14	the	the	DET
fbem-31706	117	15	strength	strength	NOUN
fbem-31706	117	16	of	of	ADP
fbem-31706	117	17	their	their	PRON
fbem-31706	117	18	moral	moral	ADJ
fbem-31706	117	19	identity	identity	NOUN
fbem-31706	117	20	,	,	PUNCT
fbem-31706	117	21	determine	determine	VERB
fbem-31706	117	22	their	their	PRON
fbem-31706	117	23	sensitivity	sensitivity	NOUN
fbem-31706	117	24	to	to	ADP
fbem-31706	117	25	csr	csr	NOUN
fbem-31706	117	26	information	information	NOUN
fbem-31706	117	27	and	and	CCONJ
fbem-31706	117	28	willingness	willingness	NOUN
fbem-31706	117	29	to	to	PART
fbem-31706	117	30	convert	convert	VERB
fbem-31706	117	31	.	.	PUNCT
fbem-31706	118	1	a	a	DET
fbem-31706	118	2	company	company	NOUN
fbem-31706	118	3	's	's	PART
fbem-31706	118	4	own	own	ADJ
fbem-31706	118	5	csr	csr	NOUN
fbem-31706	118	6	communication	communication	NOUN
fbem-31706	118	7	strategy	strategy	NOUN
fbem-31706	118	8	,	,	PUNCT
fbem-31706	118	9	particularly	particularly	ADV
fbem-31706	118	10	its	its	PRON
fbem-31706	118	11	transparency	transparency	NOUN
fbem-31706	118	12	,	,	PUNCT
fbem-31706	118	13	consistency	consistency	NOUN
fbem-31706	118	14	,	,	PUNCT
fbem-31706	118	15	issue	issue	NOUN
fbem-31706	118	16	relevance	relevance	NOUN
fbem-31706	118	17	,	,	PUNCT
fbem-31706	118	18	and	and	CCONJ
fbem-31706	118	19	past	past	ADP
fbem-31706	118	20	reputational	reputational	ADJ
fbem-31706	118	21	context	context	NOUN
fbem-31706	118	22	,	,	PUNCT
fbem-31706	118	23	profoundly	profoundly	ADV
fbem-31706	118	24	shapes	shape	VERB
fbem-31706	118	25	consumers	consumer	NOUN
fbem-31706	118	26	'	'	PART
fbem-31706	118	27	perceived	perceive	VERB
fbem-31706	118	28	authenticity	authenticity	NOUN
fbem-31706	118	29	and	and	CCONJ
fbem-31706	118	30	trust	trust	NOUN
fbem-31706	118	31	.	.	PUNCT
fbem-31706	119	1	crucially	crucially	ADV
fbem-31706	119	2	,	,	PUNCT
fbem-31706	119	3	different	different	ADJ
fbem-31706	119	4	dimensions	dimension	NOUN
fbem-31706	119	5	of	of	ADP
fbem-31706	119	6	csr	csr	NOUN
fbem-31706	119	7	practice	practice	NOUN
fbem-31706	119	8	have	have	VERB
fbem-31706	119	9	varying	vary	VERB
fbem-31706	119	10	effects	effect	NOUN
fbem-31706	119	11	on	on	ADP
fbem-31706	119	12	loyalty	loyalty	NOUN
fbem-31706	119	13	:	:	PUNCT
fbem-31706	119	14	while	while	SCONJ
fbem-31706	119	15	economic	economic	ADJ
fbem-31706	119	16	and	and	CCONJ
fbem-31706	119	17	legal	legal	ADJ
fbem-31706	119	18	responsibilities	responsibility	NOUN
fbem-31706	119	19	are	be	AUX
fbem-31706	119	20	the	the	DET
fbem-31706	119	21	cornerstones	cornerstone	NOUN
fbem-31706	119	22	of	of	ADP
fbem-31706	119	23	trust	trust	NOUN
fbem-31706	119	24	,	,	PUNCT
fbem-31706	119	25	positive	positive	ADJ
fbem-31706	119	26	perceptions	perception	NOUN
fbem-31706	119	27	of	of	ADP
fbem-31706	119	28	ethical	ethical	ADJ
fbem-31706	119	29	and	and	CCONJ
fbem-31706	119	30	philanthropic	philanthropic	NOUN
fbem-31706	119	31	dimensions	dimension	NOUN
fbem-31706	119	32	often	often	ADV
fbem-31706	119	33	evoke	evoke	VERB
fbem-31706	119	34	stronger	strong	ADJ
fbem-31706	119	35	emotional	emotional	ADJ
fbem-31706	119	36	resonance	resonance	NOUN
fbem-31706	119	37	and	and	CCONJ
fbem-31706	119	38	identification	identification	NOUN
fbem-31706	119	39	,	,	PUNCT
fbem-31706	119	40	and	and	CCONJ
fbem-31706	119	41	are	be	AUX
fbem-31706	119	42	more	more	ADV
fbem-31706	119	43	effective	effective	ADJ
fbem-31706	119	44	in	in	ADP
fbem-31706	119	45	boosting	boost	VERB
fbem-31706	119	46	emotional	emotional	ADJ
fbem-31706	119	47	loyalty	loyalty	NOUN
fbem-31706	119	48	and	and	CCONJ
fbem-31706	119	49	word	word	NOUN
fbem-31706	119	50	-	-	PUNCT
fbem-31706	119	51	ofmouth	ofmouth	ADJ
fbem-31706	119	52	behavior	behavior	NOUN
fbem-31706	119	53	.	.	PUNCT
fbem-31706	120	1	based	base	VERB
fbem-31706	120	2	on	on	ADP
fbem-31706	120	3	these	these	DET
fbem-31706	120	4	findings	finding	NOUN
fbem-31706	120	5	,	,	PUNCT
fbem-31706	120	6	companies	company	NOUN
fbem-31706	120	7	urgently	urgently	ADV
fbem-31706	120	8	need	need	VERB
fbem-31706	120	9	to	to	PART
fbem-31706	120	10	shift	shift	VERB
fbem-31706	120	11	their	their	PRON
fbem-31706	120	12	perspective	perspective	NOUN
fbem-31706	120	13	and	and	CCONJ
fbem-31706	120	14	place	place	VERB
fbem-31706	120	15	consumers	consumer	NOUN
fbem-31706	120	16	at	at	ADP
fbem-31706	120	17	the	the	DET
fbem-31706	120	18	center	center	NOUN
fbem-31706	120	19	of	of	ADP
fbem-31706	120	20	their	their	PRON
fbem-31706	120	21	csr	csr	NOUN
fbem-31706	120	22	strategies	strategy	NOUN
fbem-31706	120	23	.	.	PUNCT
fbem-31706	121	1	key	key	ADJ
fbem-31706	121	2	strategies	strategy	NOUN
fbem-31706	121	3	for	for	ADP
fbem-31706	121	4	optimizing	optimize	VERB
fbem-31706	121	5	csr	csr	NOUN
fbem-31706	121	6	practices	practice	NOUN
fbem-31706	121	7	include	include	VERB
fbem-31706	121	8	:	:	PUNCT
fbem-31706	121	9	gaining	gain	VERB
fbem-31706	121	10	a	a	DET
fbem-31706	121	11	deep	deep	ADJ
fbem-31706	121	12	understanding	understanding	NOUN
fbem-31706	121	13	of	of	ADP
fbem-31706	121	14	target	target	NOUN
fbem-31706	121	15	consumers	consumer	NOUN
fbem-31706	121	16	'	'	PART
fbem-31706	121	17	values	value	NOUN
fbem-31706	121	18	and	and	CCONJ
fbem-31706	121	19	expectations	expectation	NOUN
fbem-31706	121	20	to	to	PART
fbem-31706	121	21	precisely	precisely	ADV
fbem-31706	121	22	focus	focus	VERB
fbem-31706	121	23	csr	csr	NOUN
fbem-31706	121	24	investments	investment	NOUN
fbem-31706	121	25	;	;	PUNCT
fbem-31706	121	26	establishing	establish	VERB
fbem-31706	121	27	a	a	DET
fbem-31706	121	28	highly	highly	ADV
fbem-31706	121	29	transparent	transparent	ADJ
fbem-31706	121	30	information	information	NOUN
fbem-31706	121	31	disclosure	disclosure	NOUN
fbem-31706	121	32	and	and	CCONJ
fbem-31706	121	33	sincere	sincere	ADJ
fbem-31706	121	34	communication	communication	NOUN
fbem-31706	121	35	system	system	NOUN
fbem-31706	121	36	to	to	PART
fbem-31706	121	37	earn	earn	VERB
fbem-31706	121	38	trust	trust	NOUN
fbem-31706	121	39	;	;	PUNCT
fbem-31706	121	40	deeply	deeply	ADV
fbem-31706	121	41	integrating	integrate	VERB
fbem-31706	121	42	responsibility	responsibility	NOUN
fbem-31706	121	43	concepts	concept	NOUN
fbem-31706	121	44	into	into	ADP
fbem-31706	121	45	core	core	ADJ
fbem-31706	121	46	business	business	NOUN
fbem-31706	121	47	processes	process	NOUN
fbem-31706	121	48	to	to	PART
fbem-31706	121	49	make	make	VERB
fbem-31706	121	50	csr	csr	X
fbem-31706	121	51	part	part	NOUN
fbem-31706	121	52	of	of	ADP
fbem-31706	121	53	the	the	DET
fbem-31706	121	54	brand	brand	NOUN
fbem-31706	121	55	's	's	PART
fbem-31706	121	56	dna	dna	NOUN
fbem-31706	121	57	;	;	PUNCT
fbem-31706	121	58	and	and	CCONJ
fbem-31706	121	59	establishing	establish	VERB
fbem-31706	121	60	a	a	DET
fbem-31706	121	61	long	long	ADJ
fbem-31706	121	62	-	-	PUNCT
fbem-31706	121	63	term	term	NOUN
fbem-31706	121	64	consumer	consumer	NOUN
fbem-31706	121	65	perception	perception	NOUN
fbem-31706	121	66	monitoring	monitoring	NOUN
fbem-31706	121	67	and	and	CCONJ
fbem-31706	121	68	feedback	feedback	NOUN
fbem-31706	121	69	mechanism	mechanism	NOUN
fbem-31706	121	70	to	to	PART
fbem-31706	121	71	dynamically	dynamically	VERB
fbem-31706	121	72	optimize	optimize	VERB
fbem-31706	121	73	strategies	strategy	NOUN
fbem-31706	121	74	.	.	PUNCT
fbem-31706	122	1	only	only	ADV
fbem-31706	122	2	in	in	ADP
fbem-31706	122	3	this	this	DET
fbem-31706	122	4	way	way	NOUN
fbem-31706	122	5	can	can	AUX
fbem-31706	122	6	companies	company	NOUN
fbem-31706	122	7	effectively	effectively	ADV
fbem-31706	122	8	guide	guide	VERB
fbem-31706	122	9	consumers	consumer	NOUN
fbem-31706	122	10	to	to	PART
fbem-31706	122	11	develop	develop	VERB
fbem-31706	122	12	positive	positive	ADJ
fbem-31706	122	13	and	and	CCONJ
fbem-31706	122	14	authentic	authentic	ADJ
fbem-31706	122	15	csr	csr	NOUN
fbem-31706	122	16	perceptions	perception	NOUN
fbem-31706	122	17	,	,	PUNCT
fbem-31706	122	18	and	and	CCONJ
fbem-31706	122	19	then	then	ADV
fbem-31706	122	20	,	,	PUNCT
fbem-31706	122	21	through	through	ADP
fbem-31706	122	22	the	the	DET
fbem-31706	122	23	bridge	bridge	NOUN
fbem-31706	122	24	of	of	ADP
fbem-31706	122	25	identification	identification	NOUN
fbem-31706	122	26	and	and	CCONJ
fbem-31706	122	27	satisfaction	satisfaction	NOUN
fbem-31706	122	28	,	,	PUNCT
fbem-31706	122	29	effectively	effectively	ADV
fbem-31706	122	30	transform	transform	VERB
fbem-31706	122	31	social	social	ADJ
fbem-31706	122	32	responsibility	responsibility	NOUN
fbem-31706	122	33	investments	investment	NOUN
fbem-31706	122	34	into	into	ADP
fbem-31706	122	35	valuable	valuable	ADJ
fbem-31706	122	36	and	and	CCONJ
fbem-31706	122	37	sustainable	sustainable	ADJ
fbem-31706	122	38	brand	brand	NOUN
fbem-31706	122	39	loyalty	loyalty	NOUN
fbem-31706	122	40	resources	resource	NOUN
fbem-31706	122	41	,	,	PUNCT
fbem-31706	122	42	achieving	achieve	VERB
fbem-31706	122	43	social	social	ADJ
fbem-31706	122	44	value	value	NOUN
fbem-31706	122	45	while	while	SCONJ
fbem-31706	122	46	also	also	ADV
fbem-31706	122	47	gaining	gain	VERB
fbem-31706	122	48	a	a	DET
fbem-31706	122	49	solid	solid	ADJ
fbem-31706	122	50	competitive	competitive	ADJ
fbem-31706	122	51	advantage	advantage	NOUN
fbem-31706	122	52	in	in	ADP
fbem-31706	122	53	the	the	DET
fbem-31706	122	54	market	market	NOUN
fbem-31706	122	55	.	.	PUNCT
fbem-31706	123	1	future	future	ADJ
fbem-31706	123	2	research	research	NOUN
fbem-31706	123	3	could	could	AUX
fbem-31706	123	4	further	far	ADV
fbem-31706	123	5	explore	explore	VERB
fbem-31706	123	6	the	the	DET
fbem-31706	123	7	applicability	applicability	NOUN
fbem-31706	123	8	of	of	ADP
fbem-31706	123	9	csr	csr	NOUN
fbem-31706	123	10	perception	perception	NOUN
fbem-31706	123	11	models	model	NOUN
fbem-31706	123	12	across	across	ADP
fbem-31706	123	13	different	different	ADJ
fbem-31706	123	14	cultural	cultural	ADJ
fbem-31706	123	15	contexts	context	NOUN
fbem-31706	123	16	and	and	CCONJ
fbem-31706	123	17	innovative	innovative	ADJ
fbem-31706	123	18	approaches	approach	NOUN
fbem-31706	123	19	to	to	ADP
fbem-31706	123	20	csr	csr	NOUN
fbem-31706	123	21	communication	communication	NOUN
fbem-31706	123	22	strategies	strategy	NOUN
fbem-31706	123	23	in	in	ADP
fbem-31706	123	24	the	the	DET
fbem-31706	123	25	new	new	ADJ
fbem-31706	123	26	media	medium	NOUN
fbem-31706	123	27	environment	environment	NOUN
fbem-31706	123	28	.	.	PUNCT
fbem-31706	124	1	references	reference	NOUN
fbem-31706	124	2	[	[	X
fbem-31706	124	3	1	1	NUM
fbem-31706	124	4	]	]	PUNCT
fbem-31706	124	5	chen	chen	PROPN
fbem-31706	124	6	yi	yi	PROPN
fbem-31706	124	7	.	.	PUNCT
fbem-31706	125	1	the	the	DET
fbem-31706	125	2	impact	impact	NOUN
fbem-31706	125	3	of	of	ADP
fbem-31706	125	4	perceived	perceive	VERB
fbem-31706	125	5	value	value	NOUN
fbem-31706	125	6	on	on	ADP
fbem-31706	125	7	consumer	consumer	NOUN
fbem-31706	125	8	purchasing	purchasing	NOUN
fbem-31706	125	9	intention	intention	NOUN
fbem-31706	125	10	and	and	CCONJ
fbem-31706	125	11	its	its	PRON
fbem-31706	125	12	mechanism	mechanism	NOUN
fbem-31706	125	13	[	[	X
fbem-31706	125	14	j	j	X
fbem-31706	125	15	]	]	X
fbem-31706	125	16	.	.	PUNCT
fbem-31706	126	1	commercial	commercial	ADJ
fbem-31706	126	2	economic	economic	ADJ
fbem-31706	126	3	research	research	NOUN
fbem-31706	126	4	,	,	PUNCT
fbem-31706	126	5	2025	2025	NUM
fbem-31706	126	6	,	,	PUNCT
fbem-31706	126	7	(	(	PUNCT
fbem-31706	126	8	10	10	NUM
fbem-31706	126	9	):	):	PUNCT
fbem-31706	126	10	73	73	NUM
fbem-31706	126	11	-	-	SYM
fbem-31706	126	12	76	76	NUM
fbem-31706	126	13	.	.	PUNCT
fbem-31706	127	1	[	[	X
fbem-31706	127	2	2	2	NUM
fbem-31706	127	3	]	]	PUNCT
fbem-31706	127	4	qian	qian	PROPN
fbem-31706	127	5	xiaoao	xiaoao	PROPN
fbem-31706	127	6	,	,	PUNCT
fbem-31706	127	7	liu	liu	PROPN
fbem-31706	127	8	jiaguo	jiaguo	PROPN
fbem-31706	127	9	.	.	PUNCT
fbem-31706	128	1	the	the	DET
fbem-31706	128	2	impact	impact	NOUN
fbem-31706	128	3	of	of	ADP
fbem-31706	128	4	virtual	virtual	ADJ
fbem-31706	128	5	anchor	anchor	NOUN
fbem-31706	128	6	characteristics	characteristic	NOUN
fbem-31706	128	7	on	on	ADP
fbem-31706	128	8	consumer	consumer	NOUN
fbem-31706	128	9	purchasing	purchasing	NOUN
fbem-31706	128	10	intention	intention	NOUN
fbem-31706	128	11	based	base	VERB
fbem-31706	128	12	on	on	ADP
fbem-31706	128	13	the	the	DET
fbem-31706	128	14	perspective	perspective	NOUN
fbem-31706	128	15	of	of	ADP
fbem-31706	128	16	perceived	perceive	VERB
fbem-31706	128	17	trust	trust	NOUN
fbem-31706	129	1	[	[	X
fbem-31706	129	2	j	j	X
fbem-31706	129	3	]	]	X
fbem-31706	129	4	.	.	PUNCT
fbem-31706	130	1	times	times	PROPN
fbem-31706	130	2	economics	economic	NOUN
fbem-31706	130	3	and	and	CCONJ
fbem-31706	130	4	trade	trade	NOUN
fbem-31706	130	5	,	,	PUNCT
fbem-31706	130	6	2025	2025	NUM
fbem-31706	130	7	,	,	PUNCT
fbem-31706	130	8	22(04	22(04	NUM
fbem-31706	130	9	):	):	PUNCT
fbem-31706	130	10	80	80	NUM
fbem-31706	130	11	-	-	SYM
fbem-31706	130	12	86	86	NUM
fbem-31706	130	13	.	.	PUNCT
fbem-31706	131	1	doi	doi	NOUN
fbem-31706	131	2	:	:	PUNCT
fbem-31706	131	3	10.19463	10.19463	NUM
fbem-31706	131	4	/	/	SYM
fbem-31706	131	5	j.cnki.sdjm.2025.04.011	j.cnki.sdjm.2025.04.011	PROPN
fbem-31706	131	6	.	.	PUNCT
fbem-31706	132	1	[	[	X
fbem-31706	132	2	3	3	NUM
fbem-31706	132	3	]	]	PUNCT
fbem-31706	132	4	xu	xu	PROPN
fbem-31706	132	5	jiang	jiang	PROPN
fbem-31706	132	6	.	.	PUNCT
fbem-31706	133	1	the	the	DET
fbem-31706	133	2	impact	impact	NOUN
fbem-31706	133	3	of	of	ADP
fbem-31706	133	4	csr	csr	X
fbem-31706	133	5	on	on	ADP
fbem-31706	133	6	consumer	consumer	NOUN
fbem-31706	133	7	purchasing	purchasing	NOUN
fbem-31706	133	8	intention	intention	NOUN
fbem-31706	133	9	from	from	ADP
fbem-31706	133	10	the	the	DET
fbem-31706	133	11	perspective	perspective	NOUN
fbem-31706	133	12	of	of	ADP
fbem-31706	133	13	customer	customer	NOUN
fbem-31706	133	14	perceived	perceive	VERB
fbem-31706	133	15	value	value	NOUN
fbem-31706	133	16	[	[	X
fbem-31706	133	17	d	d	X
fbem-31706	133	18	]	]	X
fbem-31706	133	19	.	.	PUNCT
fbem-31706	134	1	zhejiang	zhejiang	PROPN
fbem-31706	134	2	jiang	jiang	PROPN
fbem-31706	134	3	university	university	PROPN
fbem-31706	134	4	of	of	ADP
fbem-31706	134	5	science	science	NOUN
fbem-31706	134	6	and	and	CCONJ
fbem-31706	134	7	technology	technology	NOUN
fbem-31706	134	8	,	,	PUNCT
fbem-31706	134	9	2024.doi:10.27840	2024.doi:10.27840	NUM
fbem-31706	134	10	/	/	SYM
fbem-31706	134	11	d.cnki.gzjkj.2024.000490	d.cnki.gzjkj.2024.000490	PROPN
fbem-31706	134	12	.	.	PUNCT
fbem-31706	135	1	[	[	X
fbem-31706	135	2	4	4	NUM
fbem-31706	135	3	]	]	X
fbem-31706	135	4	qian	qian	PROPN
fbem-31706	135	5	yin	yin	PROPN
fbem-31706	135	6	.	.	PUNCT
fbem-31706	136	1	the	the	DET
fbem-31706	136	2	impact	impact	NOUN
fbem-31706	136	3	of	of	ADP
fbem-31706	136	4	nostalgic	nostalgic	ADJ
fbem-31706	136	5	advertising	advertising	NOUN
fbem-31706	136	6	types	type	NOUN
fbem-31706	136	7	on	on	ADP
fbem-31706	136	8	consumer	consumer	NOUN
fbem-31706	136	9	brand	brand	NOUN
fbem-31706	136	10	attitudes	attitude	NOUN
fbem-31706	136	11	the	the	DET
fbem-31706	136	12	moderating	moderate	VERB
fbem-31706	136	13	effect	effect	NOUN
fbem-31706	136	14	of	of	ADP
fbem-31706	136	15	brand	brand	NOUN
fbem-31706	136	16	perception	perception	NOUN
fbem-31706	136	17	and	and	CCONJ
fbem-31706	136	18	the	the	DET
fbem-31706	136	19	mediating	mediate	VERB
fbem-31706	136	20	effect	effect	NOUN
fbem-31706	136	21	of	of	ADP
fbem-31706	136	22	brand	brand	NOUN
fbem-31706	136	23	authenticity	authenticity	NOUN
fbem-31706	136	24	[	[	X
fbem-31706	136	25	j	j	X
fbem-31706	136	26	]	]	X
fbem-31706	136	27	.	.	PUNCT
fbem-31706	137	1	business	business	NOUN
fbem-31706	137	2	economics	economic	NOUN
fbem-31706	137	3	research	research	NOUN
fbem-31706	137	4	,	,	PUNCT
fbem-31706	137	5	2024	2024	NUM
fbem-31706	137	6	,	,	PUNCT
fbem-31706	137	7	(	(	PUNCT
fbem-31706	137	8	18	18	NUM
fbem-31706	137	9	):	):	SYM
fbem-31706	137	10	85	85	NUM
fbem-31706	137	11	-	-	SYM
fbem-31706	137	12	88	88	NUM
fbem-31706	137	13	.	.	PUNCT
fbem-31706	138	1	[	[	X
fbem-31706	138	2	5	5	NUM
fbem-31706	138	3	]	]	X
fbem-31706	138	4	fang	fang	PROPN
fbem-31706	138	5	minjiang	minjiang	PROPN
fbem-31706	138	6	.	.	PUNCT
fbem-31706	139	1	the	the	DET
fbem-31706	139	2	impact	impact	NOUN
fbem-31706	139	3	of	of	ADP
fbem-31706	139	4	e	e	NOUN
fbem-31706	139	5	-	-	PROPN
fbem-31706	139	6	commerce	commerce	PROPN
fbem-31706	139	7	brand	brand	NOUN
fbem-31706	139	8	community	community	NOUN
fbem-31706	139	9	value	value	NOUN
fbem-31706	139	10	on	on	ADP
fbem-31706	139	11	consumer	consumer	NOUN
fbem-31706	139	12	brand	brand	NOUN
fbem-31706	139	13	loyalty	loyalty	NOUN
fbem-31706	139	14	based	base	VERB
fbem-31706	139	15	on	on	ADP
fbem-31706	139	16	the	the	DET
fbem-31706	139	17	perspective	perspective	NOUN
fbem-31706	139	18	of	of	ADP
fbem-31706	139	19	community	community	NOUN
fbem-31706	139	20	awareness	awareness	NOUN
fbem-31706	139	21	and	and	CCONJ
fbem-31706	139	22	relationship	relationship	NOUN
fbem-31706	139	23	strength	strength	NOUN
fbem-31706	140	1	[	[	X
fbem-31706	140	2	j	j	X
fbem-31706	140	3	]	]	X
fbem-31706	140	4	.	.	PUNCT
fbem-31706	141	1	business	business	NOUN
fbem-31706	141	2	economics	economic	NOUN
fbem-31706	141	3	research	research	NOUN
fbem-31706	141	4	,	,	PUNCT
fbem-31706	141	5	2022	2022	NUM
fbem-31706	141	6	,	,	PUNCT
fbem-31706	141	7	(	(	PUNCT
fbem-31706	141	8	15	15	NUM
fbem-31706	141	9	):	):	PUNCT
fbem-31706	141	10	79	79	NUM
fbem-31706	141	11	-	-	SYM
fbem-31706	141	12	83	83	NUM
fbem-31706	141	13	.	.	PUNCT