id	sid	tid	token	lemma	pos
fbem-31711	1	1	frontiers	frontier	NOUN
fbem-31711	1	2	in	in	ADP
fbem-31711	1	3	business	business	NOUN
fbem-31711	1	4	,	,	PUNCT
fbem-31711	1	5	economics	economic	NOUN
fbem-31711	1	6	and	and	CCONJ
fbem-31711	1	7	management	management	NOUN
fbem-31711	1	8	issn	issn	PROPN
fbem-31711	1	9	:	:	PUNCT
fbem-31711	1	10	2766	2766	NUM
fbem-31711	1	11	-	-	PUNCT
fbem-31711	1	12	824x	824x	NUM
fbem-31711	1	13	|	|	ADJ
fbem-31711	1	14	vol	vol	NOUN
fbem-31711	1	15	.	.	PROPN
fbem-31711	1	16	20	20	NUM
fbem-31711	1	17	,	,	PUNCT
fbem-31711	1	18	no	no	INTJ
fbem-31711	1	19	.	.	NOUN
fbem-31711	1	20	3	3	NUM
fbem-31711	1	21	,	,	PUNCT
fbem-31711	1	22	2025	2025	NUM
fbem-31711	1	23	93	93	NUM
fbem-31711	1	24	analysis	analysis	NOUN
fbem-31711	1	25	of	of	ADP
fbem-31711	1	26	the	the	DET
fbem-31711	1	27	correlation	correlation	NOUN
fbem-31711	1	28	between	between	ADP
fbem-31711	1	29	digital	digital	ADJ
fbem-31711	1	30	advertising	advertising	NOUN
fbem-31711	1	31	creativity	creativity	NOUN
fbem-31711	1	32	and	and	CCONJ
fbem-31711	1	33	user	user	NOUN
fbem-31711	1	34	behaviour	behaviour	NOUN
fbem-31711	1	35	meng	meng	PROPN
fbem-31711	1	36	xia	xia	PROPN
fbem-31711	1	37	ant	ant	PROPN
fbem-31711	1	38	digital	digital	PROPN
fbem-31711	1	39	intelligence	intelligence	NOUN
fbem-31711	1	40	information	information	NOUN
fbem-31711	1	41	technology	technology	NOUN
fbem-31711	1	42	(	(	PUNCT
fbem-31711	1	43	shanghai	shanghai	PROPN
fbem-31711	1	44	)	)	PUNCT
fbem-31711	1	45	co.	co.	PROPN
fbem-31711	1	46	,	,	PUNCT
fbem-31711	1	47	ltd	ltd	PROPN
fbem-31711	1	48	.	.	PROPN
fbem-31711	1	49	,	,	PUNCT
fbem-31711	1	50	shanghai	shanghai	PROPN
fbem-31711	1	51	,	,	PUNCT
fbem-31711	1	52	china	china	PROPN
fbem-31711	1	53	gongzuo1232024@126.com	gongzuo1232024@126.com	X
fbem-31711	1	54	abstract	abstract	NOUN
fbem-31711	1	55	:	:	PUNCT
fbem-31711	1	56	the	the	DET
fbem-31711	1	57	transformation	transformation	NOUN
fbem-31711	1	58	of	of	ADP
fbem-31711	1	59	digital	digital	ADJ
fbem-31711	1	60	technology	technology	NOUN
fbem-31711	1	61	and	and	CCONJ
fbem-31711	1	62	consumer	consumer	NOUN
fbem-31711	1	63	behaviour	behaviour	NOUN
fbem-31711	1	64	is	be	AUX
fbem-31711	1	65	reshaping	reshape	VERB
fbem-31711	1	66	the	the	DET
fbem-31711	1	67	development	development	NOUN
fbem-31711	1	68	path	path	NOUN
fbem-31711	1	69	of	of	ADP
fbem-31711	1	70	the	the	DET
fbem-31711	1	71	advertising	advertising	NOUN
fbem-31711	1	72	creativity	creativity	NOUN
fbem-31711	1	73	field	field	NOUN
fbem-31711	1	74	.	.	PUNCT
fbem-31711	2	1	this	this	DET
fbem-31711	2	2	study	study	NOUN
fbem-31711	2	3	delves	delve	VERB
fbem-31711	2	4	into	into	ADP
fbem-31711	2	5	the	the	DET
fbem-31711	2	6	bidirectional	bidirectional	ADJ
fbem-31711	2	7	correlation	correlation	NOUN
fbem-31711	2	8	mechanism	mechanism	NOUN
fbem-31711	2	9	between	between	ADP
fbem-31711	2	10	digital	digital	ADJ
fbem-31711	2	11	advertising	advertising	NOUN
fbem-31711	2	12	creativity	creativity	NOUN
fbem-31711	2	13	and	and	CCONJ
fbem-31711	2	14	user	user	NOUN
fbem-31711	2	15	behaviour	behaviour	NOUN
fbem-31711	2	16	,	,	PUNCT
fbem-31711	2	17	revealing	reveal	VERB
fbem-31711	2	18	how	how	SCONJ
fbem-31711	2	19	behavioural	behavioural	ADJ
fbem-31711	2	20	data	data	NOUN
fbem-31711	2	21	drives	drive	VERB
fbem-31711	2	22	the	the	DET
fbem-31711	2	23	optimisation	optimisation	NOUN
fbem-31711	2	24	of	of	ADP
fbem-31711	2	25	creative	creative	ADJ
fbem-31711	2	26	decision	decision	NOUN
fbem-31711	2	27	-	-	PUNCT
fbem-31711	2	28	making	making	NOUN
fbem-31711	2	29	and	and	CCONJ
fbem-31711	2	30	how	how	SCONJ
fbem-31711	2	31	creative	creative	ADJ
fbem-31711	2	32	design	design	NOUN
fbem-31711	2	33	precisely	precisely	ADV
fbem-31711	2	34	guides	guide	VERB
fbem-31711	2	35	user	user	NOUN
fbem-31711	2	36	conversion	conversion	NOUN
fbem-31711	2	37	behaviour	behaviour	NOUN
fbem-31711	2	38	.	.	PUNCT
fbem-31711	3	1	the	the	DET
fbem-31711	3	2	study	study	NOUN
fbem-31711	3	3	constructs	construct	VERB
fbem-31711	3	4	a	a	DET
fbem-31711	3	5	multi	multi	ADJ
fbem-31711	3	6	-	-	ADJ
fbem-31711	3	7	modal	modal	ADJ
fbem-31711	3	8	behaviour	behaviour	NOUN
fbem-31711	3	9	analysis	analysis	NOUN
fbem-31711	3	10	framework	framework	NOUN
fbem-31711	3	11	and	and	CCONJ
fbem-31711	3	12	an	an	DET
fbem-31711	3	13	intelligent	intelligent	ADJ
fbem-31711	3	14	creative	creative	ADJ
fbem-31711	3	15	generation	generation	NOUN
fbem-31711	3	16	system	system	NOUN
fbem-31711	3	17	,	,	PUNCT
fbem-31711	3	18	proposing	propose	VERB
fbem-31711	3	19	practical	practical	ADJ
fbem-31711	3	20	strategies	strategy	NOUN
fbem-31711	3	21	to	to	PART
fbem-31711	3	22	balance	balance	VERB
fbem-31711	3	23	core	core	NOUN
fbem-31711	3	24	contradictions	contradiction	NOUN
fbem-31711	3	25	such	such	ADJ
fbem-31711	3	26	as	as	ADP
fbem-31711	3	27	precise	precise	ADJ
fbem-31711	3	28	personalisation	personalisation	NOUN
fbem-31711	3	29	and	and	CCONJ
fbem-31711	3	30	privacy	privacy	NOUN
fbem-31711	3	31	protection	protection	NOUN
fbem-31711	3	32	,	,	PUNCT
fbem-31711	3	33	algorithm	algorithm	NOUN
fbem-31711	3	34	automation	automation	NOUN
fbem-31711	3	35	and	and	CCONJ
fbem-31711	3	36	creative	creative	ADJ
fbem-31711	3	37	uniqueness	uniqueness	NOUN
fbem-31711	3	38	.	.	PUNCT
fbem-31711	4	1	based	base	VERB
fbem-31711	4	2	on	on	ADP
fbem-31711	4	3	this	this	PRON
fbem-31711	4	4	,	,	PUNCT
fbem-31711	4	5	the	the	DET
fbem-31711	4	6	paper	paper	NOUN
fbem-31711	4	7	proposes	propose	VERB
fbem-31711	4	8	an	an	DET
fbem-31711	4	9	integrated	integrated	ADJ
fbem-31711	4	10	approach	approach	NOUN
fbem-31711	4	11	combining	combine	VERB
fbem-31711	4	12	data	datum	NOUN
fbem-31711	4	13	infrastructure	infrastructure	NOUN
fbem-31711	4	14	construction	construction	NOUN
fbem-31711	4	15	,	,	PUNCT
fbem-31711	4	16	layered	layered	ADJ
fbem-31711	4	17	creative	creative	ADJ
fbem-31711	4	18	strategies	strategy	NOUN
fbem-31711	4	19	,	,	PUNCT
fbem-31711	4	20	and	and	CCONJ
fbem-31711	4	21	a	a	DET
fbem-31711	4	22	multi	multi	ADJ
fbem-31711	4	23	-	-	ADJ
fbem-31711	4	24	dimensional	dimensional	ADJ
fbem-31711	4	25	evaluation	evaluation	NOUN
fbem-31711	4	26	system	system	NOUN
fbem-31711	4	27	,	,	PUNCT
fbem-31711	4	28	providing	provide	VERB
fbem-31711	4	29	theoretical	theoretical	ADJ
fbem-31711	4	30	support	support	NOUN
fbem-31711	4	31	and	and	CCONJ
fbem-31711	4	32	methodological	methodological	ADJ
fbem-31711	4	33	guidance	guidance	NOUN
fbem-31711	4	34	for	for	ADP
fbem-31711	4	35	digital	digital	ADJ
fbem-31711	4	36	marketing	marketing	NOUN
fbem-31711	4	37	practices	practice	NOUN
fbem-31711	4	38	.	.	PUNCT
fbem-31711	5	1	keywords	keyword	NOUN
fbem-31711	5	2	:	:	PUNCT
fbem-31711	5	3	digital	digital	ADJ
fbem-31711	5	4	advertising	advertising	NOUN
fbem-31711	5	5	creativity	creativity	NOUN
fbem-31711	5	6	;	;	PUNCT
fbem-31711	5	7	user	user	NOUN
fbem-31711	5	8	behaviour	behaviour	NOUN
fbem-31711	5	9	analysis	analysis	NOUN
fbem-31711	5	10	;	;	PUNCT
fbem-31711	5	11	creative	creative	ADJ
fbem-31711	5	12	decision	decision	NOUN
fbem-31711	5	13	-	-	PUNCT
fbem-31711	5	14	making	making	NOUN
fbem-31711	5	15	;	;	PUNCT
fbem-31711	5	16	behavioural	behavioural	ADJ
fbem-31711	5	17	conversion	conversion	NOUN
fbem-31711	5	18	;	;	PUNCT
fbem-31711	5	19	multimodal	multimodal	NOUN
fbem-31711	5	20	analysis	analysis	NOUN
fbem-31711	5	21	;	;	PUNCT
fbem-31711	5	22	intelligent	intelligent	ADJ
fbem-31711	5	23	creative	creative	ADJ
fbem-31711	5	24	system	system	NOUN
fbem-31711	5	25	.	.	PUNCT
fbem-31711	6	1	1	1	X
fbem-31711	6	2	.	.	X
fbem-31711	6	3	introduction	introduction	NOUN
fbem-31711	6	4	the	the	DET
fbem-31711	6	5	digital	digital	ADJ
fbem-31711	6	6	media	medium	NOUN
fbem-31711	6	7	environment	environment	NOUN
fbem-31711	6	8	has	have	AUX
fbem-31711	6	9	profoundly	profoundly	ADV
fbem-31711	6	10	reshaped	reshape	VERB
fbem-31711	6	11	the	the	DET
fbem-31711	6	12	interactive	interactive	ADJ
fbem-31711	6	13	relationship	relationship	NOUN
fbem-31711	6	14	between	between	ADP
fbem-31711	6	15	advertising	advertising	NOUN
fbem-31711	6	16	creativity	creativity	NOUN
fbem-31711	6	17	and	and	CCONJ
fbem-31711	6	18	user	user	NOUN
fbem-31711	6	19	behaviour	behaviour	NOUN
fbem-31711	7	1	[	[	X
fbem-31711	7	2	1	1	NUM
fbem-31711	7	3	]	]	PUNCT
fbem-31711	7	4	.	.	PUNCT
fbem-31711	8	1	traditional	traditional	ADJ
fbem-31711	8	2	advertising	advertising	NOUN
fbem-31711	8	3	relies	rely	VERB
fbem-31711	8	4	on	on	ADP
fbem-31711	8	5	creative	creative	ADJ
fbem-31711	8	6	intuition	intuition	NOUN
fbem-31711	8	7	and	and	CCONJ
fbem-31711	8	8	empirical	empirical	ADJ
fbem-31711	8	9	rules	rule	NOUN
fbem-31711	8	10	,	,	PUNCT
fbem-31711	8	11	while	while	SCONJ
fbem-31711	8	12	the	the	DET
fbem-31711	8	13	digital	digital	ADJ
fbem-31711	8	14	age	age	NOUN
fbem-31711	8	15	is	be	AUX
fbem-31711	8	16	built	build	VERB
fbem-31711	8	17	on	on	ADP
fbem-31711	8	18	precise	precise	ADJ
fbem-31711	8	19	behavioural	behavioural	ADJ
fbem-31711	8	20	data	datum	NOUN
fbem-31711	8	21	and	and	CCONJ
fbem-31711	8	22	real	real	ADJ
fbem-31711	8	23	-	-	PUNCT
fbem-31711	8	24	time	time	NOUN
fbem-31711	8	25	feedback	feedback	NOUN
fbem-31711	8	26	[	[	X
fbem-31711	8	27	2	2	NUM
fbem-31711	8	28	]	]	PUNCT
fbem-31711	8	29	.	.	PUNCT
fbem-31711	9	1	this	this	DET
fbem-31711	9	2	shift	shift	NOUN
fbem-31711	9	3	has	have	AUX
fbem-31711	9	4	transformed	transform	VERB
fbem-31711	9	5	creative	creative	ADJ
fbem-31711	9	6	decision	decision	NOUN
fbem-31711	9	7	-	-	PUNCT
fbem-31711	9	8	making	making	NOUN
fbem-31711	9	9	from	from	ADP
fbem-31711	9	10	a	a	DET
fbem-31711	9	11	closed	close	VERB
fbem-31711	9	12	to	to	ADP
fbem-31711	9	13	an	an	DET
fbem-31711	9	14	open	open	ADJ
fbem-31711	9	15	process	process	NOUN
fbem-31711	9	16	,	,	PUNCT
fbem-31711	9	17	and	and	CCONJ
fbem-31711	9	18	from	from	ADP
fbem-31711	9	19	static	static	NOUN
fbem-31711	9	20	to	to	ADP
fbem-31711	9	21	dynamic	dynamic	ADJ
fbem-31711	9	22	,	,	PUNCT
fbem-31711	9	23	forming	form	VERB
fbem-31711	9	24	a	a	DET
fbem-31711	9	25	new	new	ADJ
fbem-31711	9	26	paradigm	paradigm	NOUN
fbem-31711	9	27	that	that	PRON
fbem-31711	9	28	integrates	integrate	VERB
fbem-31711	9	29	data	data	NOUN
fbem-31711	9	30	-	-	PUNCT
fbem-31711	9	31	driven	drive	VERB
fbem-31711	9	32	insights	insight	NOUN
fbem-31711	9	33	with	with	ADP
fbem-31711	9	34	creative	creative	ADJ
fbem-31711	9	35	intuition	intuition	NOUN
fbem-31711	9	36	.	.	PUNCT
fbem-31711	10	1	current	current	ADJ
fbem-31711	10	2	research	research	NOUN
fbem-31711	10	3	primarily	primarily	ADV
fbem-31711	10	4	focuses	focus	VERB
fbem-31711	10	5	on	on	ADP
fbem-31711	10	6	one	one	NUM
fbem-31711	10	7	-	-	PUNCT
fbem-31711	10	8	way	way	NOUN
fbem-31711	10	9	influences	influence	NOUN
fbem-31711	10	10	,	,	PUNCT
fbem-31711	10	11	such	such	ADJ
fbem-31711	10	12	as	as	ADP
fbem-31711	10	13	how	how	SCONJ
fbem-31711	10	14	behavioural	behavioural	ADJ
fbem-31711	10	15	data	datum	NOUN
fbem-31711	10	16	guides	guide	VERB
fbem-31711	10	17	creative	creative	ADJ
fbem-31711	10	18	design	design	NOUN
fbem-31711	10	19	or	or	CCONJ
fbem-31711	10	20	how	how	SCONJ
fbem-31711	10	21	creative	creative	ADJ
fbem-31711	10	22	performance	performance	NOUN
fbem-31711	10	23	impacts	impact	VERB
fbem-31711	10	24	user	user	NOUN
fbem-31711	10	25	behaviour	behaviour	NOUN
fbem-31711	10	26	,	,	PUNCT
fbem-31711	10	27	without	without	ADP
fbem-31711	10	28	systematically	systematically	ADV
fbem-31711	10	29	exploring	explore	VERB
fbem-31711	10	30	the	the	DET
fbem-31711	10	31	complex	complex	ADJ
fbem-31711	10	32	interactive	interactive	ADJ
fbem-31711	10	33	mechanisms	mechanism	NOUN
fbem-31711	10	34	between	between	ADP
fbem-31711	10	35	the	the	DET
fbem-31711	10	36	two	two	NUM
fbem-31711	10	37	[	[	NOUN
fbem-31711	10	38	3	3	NUM
fbem-31711	10	39	]	]	PUNCT
fbem-31711	10	40	.	.	PUNCT
fbem-31711	11	1	this	this	DET
fbem-31711	11	2	study	study	NOUN
fbem-31711	11	3	aims	aim	VERB
fbem-31711	11	4	to	to	PART
fbem-31711	11	5	construct	construct	VERB
fbem-31711	11	6	a	a	DET
fbem-31711	11	7	bidirectional	bidirectional	ADJ
fbem-31711	11	8	association	association	NOUN
fbem-31711	11	9	framework	framework	NOUN
fbem-31711	11	10	between	between	ADP
fbem-31711	11	11	digital	digital	ADJ
fbem-31711	11	12	advertising	advertising	NOUN
fbem-31711	11	13	creativity	creativity	NOUN
fbem-31711	11	14	and	and	CCONJ
fbem-31711	11	15	user	user	NOUN
fbem-31711	11	16	behaviour	behaviour	NOUN
fbem-31711	11	17	,	,	PUNCT
fbem-31711	11	18	revealing	reveal	VERB
fbem-31711	11	19	their	their	PRON
fbem-31711	11	20	interaction	interaction	NOUN
fbem-31711	11	21	patterns	pattern	NOUN
fbem-31711	11	22	and	and	CCONJ
fbem-31711	11	23	optimisation	optimisation	NOUN
fbem-31711	11	24	pathways	pathway	NOUN
fbem-31711	11	25	.	.	PUNCT
fbem-31711	12	1	the	the	DET
fbem-31711	12	2	article	article	NOUN
fbem-31711	12	3	first	first	ADV
fbem-31711	12	4	analyses	analyse	VERB
fbem-31711	12	5	the	the	DET
fbem-31711	12	6	driving	drive	VERB
fbem-31711	12	7	mechanisms	mechanism	NOUN
fbem-31711	12	8	of	of	ADP
fbem-31711	12	9	user	user	NOUN
fbem-31711	12	10	behaviour	behaviour	NOUN
fbem-31711	12	11	data	datum	NOUN
fbem-31711	12	12	on	on	ADP
fbem-31711	12	13	creative	creative	ADJ
fbem-31711	12	14	decision	decision	NOUN
fbem-31711	12	15	-	-	PUNCT
fbem-31711	12	16	making	making	NOUN
fbem-31711	12	17	,	,	PUNCT
fbem-31711	12	18	then	then	ADV
fbem-31711	12	19	explores	explore	VERB
fbem-31711	12	20	the	the	DET
fbem-31711	12	21	guiding	guide	VERB
fbem-31711	12	22	principles	principle	NOUN
fbem-31711	12	23	of	of	ADP
fbem-31711	12	24	creative	creative	ADJ
fbem-31711	12	25	design	design	NOUN
fbem-31711	12	26	on	on	ADP
fbem-31711	12	27	user	user	NOUN
fbem-31711	12	28	behaviour	behaviour	NOUN
fbem-31711	12	29	,	,	PUNCT
fbem-31711	12	30	subsequently	subsequently	ADV
fbem-31711	12	31	proposes	propose	VERB
fbem-31711	12	32	methods	method	NOUN
fbem-31711	12	33	for	for	ADP
fbem-31711	12	34	constructing	construct	VERB
fbem-31711	12	35	a	a	DET
fbem-31711	12	36	behaviour	behaviour	NOUN
fbem-31711	12	37	-	-	PUNCT
fbem-31711	12	38	creativity	creativity	NOUN
fbem-31711	12	39	interaction	interaction	NOUN
fbem-31711	12	40	system	system	NOUN
fbem-31711	12	41	,	,	PUNCT
fbem-31711	12	42	and	and	CCONJ
fbem-31711	12	43	finally	finally	ADV
fbem-31711	12	44	discusses	discuss	VERB
fbem-31711	12	45	application	application	NOUN
fbem-31711	12	46	challenges	challenge	NOUN
fbem-31711	12	47	and	and	CCONJ
fbem-31711	12	48	practical	practical	ADJ
fbem-31711	12	49	pathways	pathway	NOUN
fbem-31711	12	50	,	,	PUNCT
fbem-31711	12	51	providing	provide	VERB
fbem-31711	12	52	an	an	DET
fbem-31711	12	53	integrated	integrate	VERB
fbem-31711	12	54	perspective	perspective	NOUN
fbem-31711	12	55	for	for	ADP
fbem-31711	12	56	digital	digital	ADJ
fbem-31711	12	57	marketing	marketing	NOUN
fbem-31711	12	58	theory	theory	NOUN
fbem-31711	12	59	and	and	CCONJ
fbem-31711	12	60	practice	practice	NOUN
fbem-31711	12	61	.	.	PUNCT
fbem-31711	13	1	2	2	X
fbem-31711	13	2	.	.	X
fbem-31711	13	3	theoretical	theoretical	ADJ
fbem-31711	13	4	foundations	foundation	NOUN
fbem-31711	13	5	and	and	CCONJ
fbem-31711	13	6	core	core	NOUN
fbem-31711	13	7	concepts	concept	NOUN
fbem-31711	13	8	2.1	2.1	NUM
fbem-31711	13	9	.	.	PUNCT
fbem-31711	14	1	digital	digital	ADJ
fbem-31711	14	2	advertising	advertising	NOUN
fbem-31711	14	3	creative	creative	ADJ
fbem-31711	14	4	theory	theory	NOUN
fbem-31711	14	5	digital	digital	ADJ
fbem-31711	14	6	advertising	advertising	NOUN
fbem-31711	14	7	creativity	creativity	NOUN
fbem-31711	14	8	theory	theory	NOUN
fbem-31711	14	9	is	be	AUX
fbem-31711	14	10	rooted	root	VERB
fbem-31711	14	11	in	in	ADP
fbem-31711	14	12	traditional	traditional	ADJ
fbem-31711	14	13	advertising	advertising	NOUN
fbem-31711	14	14	theory	theory	NOUN
fbem-31711	14	15	but	but	CCONJ
fbem-31711	14	16	incorporates	incorporate	VERB
fbem-31711	14	17	interactivity	interactivity	NOUN
fbem-31711	14	18	,	,	PUNCT
fbem-31711	14	19	real	real	ADJ
fbem-31711	14	20	-	-	PUNCT
fbem-31711	14	21	time	time	NOUN
fbem-31711	14	22	,	,	PUNCT
fbem-31711	14	23	and	and	CCONJ
fbem-31711	14	24	personalisation	personalisation	NOUN
fbem-31711	14	25	features	feature	NOUN
fbem-31711	14	26	.	.	PUNCT
fbem-31711	15	1	this	this	DET
fbem-31711	15	2	theoretical	theoretical	ADJ
fbem-31711	15	3	framework	framework	NOUN
fbem-31711	15	4	emphasises	emphasise	VERB
fbem-31711	15	5	the	the	DET
fbem-31711	15	6	integration	integration	NOUN
fbem-31711	15	7	of	of	ADP
fbem-31711	15	8	information	information	NOUN
fbem-31711	15	9	design	design	NOUN
fbem-31711	15	10	,	,	PUNCT
fbem-31711	15	11	visual	visual	ADJ
fbem-31711	15	12	impact	impact	NOUN
fbem-31711	15	13	,	,	PUNCT
fbem-31711	15	14	and	and	CCONJ
fbem-31711	15	15	emotional	emotional	ADJ
fbem-31711	15	16	resonance	resonance	NOUN
fbem-31711	15	17	to	to	PART
fbem-31711	15	18	create	create	VERB
fbem-31711	15	19	creative	creative	ADJ
fbem-31711	15	20	expressions	expression	NOUN
fbem-31711	15	21	that	that	PRON
fbem-31711	15	22	influence	influence	VERB
fbem-31711	15	23	both	both	DET
fbem-31711	15	24	users	user	NOUN
fbem-31711	15	25	'	'	PART
fbem-31711	15	26	cognition	cognition	NOUN
fbem-31711	15	27	and	and	CCONJ
fbem-31711	15	28	emotions	emotion	NOUN
fbem-31711	15	29	.	.	PUNCT
fbem-31711	16	1	in	in	ADP
fbem-31711	16	2	the	the	DET
fbem-31711	16	3	attention	attention	NOUN
fbem-31711	16	4	economy	economy	NOUN
fbem-31711	16	5	era	era	NOUN
fbem-31711	16	6	,	,	PUNCT
fbem-31711	16	7	the	the	DET
fbem-31711	16	8	creativity	creativity	NOUN
fbem-31711	16	9	value	value	NOUN
fbem-31711	16	10	matrix	matrix	NOUN
fbem-31711	16	11	theory	theory	NOUN
fbem-31711	16	12	suggests	suggest	VERB
fbem-31711	16	13	that	that	SCONJ
fbem-31711	16	14	effective	effective	ADJ
fbem-31711	16	15	creativity	creativity	NOUN
fbem-31711	16	16	must	must	AUX
fbem-31711	16	17	balance	balance	VERB
fbem-31711	16	18	four	four	NUM
fbem-31711	16	19	dimensions	dimension	NOUN
fbem-31711	16	20	:	:	PUNCT
fbem-31711	16	21	attractiveness	attractiveness	NOUN
fbem-31711	16	22	,	,	PUNCT
fbem-31711	16	23	relevance	relevance	NOUN
fbem-31711	16	24	,	,	PUNCT
fbem-31711	16	25	differentiation	differentiation	NOUN
fbem-31711	16	26	,	,	PUNCT
fbem-31711	16	27	and	and	CCONJ
fbem-31711	16	28	memorability	memorability	NOUN
fbem-31711	16	29	[	[	X
fbem-31711	16	30	4	4	NUM
fbem-31711	16	31	]	]	PUNCT
fbem-31711	16	32	.	.	PUNCT
fbem-31711	17	1	the	the	DET
fbem-31711	17	2	theory	theory	NOUN
fbem-31711	17	3	of	of	ADP
fbem-31711	17	4	creative	creative	ADJ
fbem-31711	17	5	resonance	resonance	NOUN
fbem-31711	17	6	in	in	ADP
fbem-31711	17	7	digital	digital	ADJ
fbem-31711	17	8	environments	environment	NOUN
fbem-31711	17	9	further	far	ADV
fbem-31711	17	10	reveals	reveal	VERB
fbem-31711	17	11	the	the	DET
fbem-31711	17	12	decisive	decisive	ADJ
fbem-31711	17	13	influence	influence	NOUN
fbem-31711	17	14	of	of	ADP
fbem-31711	17	15	the	the	DET
fbem-31711	17	16	match	match	NOUN
fbem-31711	17	17	between	between	ADP
fbem-31711	17	18	creativity	creativity	NOUN
fbem-31711	17	19	and	and	CCONJ
fbem-31711	17	20	user	user	NOUN
fbem-31711	17	21	context	context	NOUN
fbem-31711	17	22	on	on	ADP
fbem-31711	17	23	advertising	advertising	NOUN
fbem-31711	17	24	effectiveness	effectiveness	NOUN
fbem-31711	17	25	.	.	PUNCT
fbem-31711	18	1	in	in	ADP
fbem-31711	18	2	recent	recent	ADJ
fbem-31711	18	3	years	year	NOUN
fbem-31711	18	4	,	,	PUNCT
fbem-31711	18	5	narrative	narrative	ADJ
fbem-31711	18	6	advertising	advertising	NOUN
fbem-31711	18	7	theory	theory	NOUN
fbem-31711	18	8	has	have	AUX
fbem-31711	18	9	gained	gain	VERB
fbem-31711	18	10	prominence	prominence	NOUN
fbem-31711	18	11	,	,	PUNCT
fbem-31711	18	12	emphasising	emphasise	VERB
fbem-31711	18	13	that	that	SCONJ
fbem-31711	18	14	the	the	DET
fbem-31711	18	15	application	application	NOUN
fbem-31711	18	16	of	of	ADP
fbem-31711	18	17	story	story	NOUN
fbem-31711	18	18	structure	structure	NOUN
fbem-31711	18	19	in	in	ADP
fbem-31711	18	20	digital	digital	ADJ
fbem-31711	18	21	advertising	advertising	NOUN
fbem-31711	18	22	can	can	AUX
fbem-31711	18	23	significantly	significantly	ADV
fbem-31711	18	24	enhance	enhance	VERB
fbem-31711	18	25	user	user	NOUN
fbem-31711	18	26	engagement	engagement	NOUN
fbem-31711	18	27	and	and	CCONJ
fbem-31711	18	28	information	information	NOUN
fbem-31711	18	29	processing	processing	NOUN
fbem-31711	18	30	depth	depth	NOUN
fbem-31711	18	31	.	.	PUNCT
fbem-31711	19	1	perceptual	perceptual	ADJ
fbem-31711	19	2	fluency	fluency	NOUN
fbem-31711	19	3	theory	theory	NOUN
fbem-31711	19	4	explains	explain	VERB
fbem-31711	19	5	how	how	SCONJ
fbem-31711	19	6	the	the	DET
fbem-31711	19	7	ease	ease	NOUN
fbem-31711	19	8	of	of	ADP
fbem-31711	19	9	interpretation	interpretation	NOUN
fbem-31711	19	10	of	of	ADP
fbem-31711	19	11	creative	creative	ADJ
fbem-31711	19	12	elements	element	NOUN
fbem-31711	19	13	influences	influence	VERB
fbem-31711	19	14	user	user	NOUN
fbem-31711	19	15	experience	experience	NOUN
fbem-31711	19	16	and	and	CCONJ
fbem-31711	19	17	evaluation	evaluation	NOUN
fbem-31711	19	18	formation	formation	NOUN
fbem-31711	19	19	.	.	PUNCT
fbem-31711	20	1	2.2	2.2	NUM
fbem-31711	20	2	.	.	PUNCT
fbem-31711	20	3	user	user	NOUN
fbem-31711	20	4	behaviour	behaviour	NOUN
fbem-31711	20	5	theory	theory	NOUN
fbem-31711	20	6	user	user	NOUN
fbem-31711	20	7	behaviour	behaviour	NOUN
fbem-31711	20	8	theory	theory	NOUN
fbem-31711	20	9	focuses	focus	VERB
fbem-31711	20	10	on	on	ADP
fbem-31711	20	11	consumers	consumer	NOUN
fbem-31711	20	12	'	'	PART
fbem-31711	20	13	decisionmaking	decisionmake	VERB
fbem-31711	20	14	processes	process	NOUN
fbem-31711	20	15	and	and	CCONJ
fbem-31711	20	16	interaction	interaction	NOUN
fbem-31711	20	17	patterns	pattern	NOUN
fbem-31711	20	18	in	in	ADP
fbem-31711	20	19	digital	digital	ADJ
fbem-31711	20	20	media	medium	NOUN
fbem-31711	20	21	environments	environment	NOUN
fbem-31711	20	22	.	.	PUNCT
fbem-31711	21	1	the	the	DET
fbem-31711	21	2	aisas	aisas	NOUN
fbem-31711	21	3	model	model	NOUN
fbem-31711	21	4	(	(	PUNCT
fbem-31711	21	5	attention	attention	NOUN
fbem-31711	21	6	-	-	PUNCT
fbem-31711	21	7	interest	interest	NOUN
fbem-31711	21	8	-	-	PUNCT
fbem-31711	21	9	searchaction	searchaction	NOUN
fbem-31711	21	10	-	-	PUNCT
fbem-31711	21	11	share	share	NOUN
fbem-31711	21	12	)	)	PUNCT
fbem-31711	21	13	reveals	reveal	VERB
fbem-31711	21	14	the	the	DET
fbem-31711	21	15	behavioural	behavioural	ADJ
fbem-31711	21	16	characteristics	characteristic	NOUN
fbem-31711	21	17	of	of	ADP
fbem-31711	21	18	users	user	NOUN
fbem-31711	21	19	actively	actively	ADV
fbem-31711	21	20	participating	participate	VERB
fbem-31711	21	21	in	in	ADP
fbem-31711	21	22	information	information	NOUN
fbem-31711	21	23	search	search	NOUN
fbem-31711	21	24	and	and	CCONJ
fbem-31711	21	25	social	social	ADJ
fbem-31711	21	26	sharing	sharing	NOUN
fbem-31711	21	27	in	in	ADP
fbem-31711	21	28	the	the	DET
fbem-31711	21	29	digital	digital	ADJ
fbem-31711	21	30	age	age	NOUN
fbem-31711	21	31	.	.	PUNCT
fbem-31711	22	1	the	the	DET
fbem-31711	22	2	theory	theory	NOUN
fbem-31711	22	3	of	of	ADP
fbem-31711	22	4	bounded	bounded	ADJ
fbem-31711	22	5	rationality	rationality	NOUN
fbem-31711	22	6	explains	explain	VERB
fbem-31711	22	7	users	user	NOUN
fbem-31711	22	8	'	'	PART
fbem-31711	22	9	tendency	tendency	NOUN
fbem-31711	22	10	to	to	PART
fbem-31711	22	11	rely	rely	VERB
fbem-31711	22	12	on	on	ADP
fbem-31711	22	13	cognitive	cognitive	ADJ
fbem-31711	22	14	shortcuts	shortcut	NOUN
fbem-31711	22	15	to	to	PART
fbem-31711	22	16	make	make	VERB
fbem-31711	22	17	decisions	decision	NOUN
fbem-31711	22	18	in	in	ADP
fbem-31711	22	19	information	information	NOUN
fbem-31711	22	20	-	-	PUNCT
fbem-31711	22	21	overloaded	overload	VERB
fbem-31711	22	22	environments	environment	NOUN
fbem-31711	22	23	,	,	PUNCT
fbem-31711	22	24	providing	provide	VERB
fbem-31711	22	25	a	a	DET
fbem-31711	22	26	theoretical	theoretical	ADJ
fbem-31711	22	27	foundation	foundation	NOUN
fbem-31711	22	28	for	for	ADP
fbem-31711	22	29	understanding	understand	VERB
fbem-31711	22	30	the	the	DET
fbem-31711	22	31	impact	impact	NOUN
fbem-31711	22	32	of	of	ADP
fbem-31711	22	33	advertising	advertising	NOUN
fbem-31711	22	34	creativity	creativity	NOUN
fbem-31711	22	35	on	on	ADP
fbem-31711	22	36	users	user	NOUN
fbem-31711	22	37	'	'	PART
fbem-31711	22	38	intuitive	intuitive	ADJ
fbem-31711	22	39	reactions	reaction	NOUN
fbem-31711	22	40	[	[	X
fbem-31711	22	41	5	5	NUM
fbem-31711	22	42	]	]	PUNCT
fbem-31711	22	43	.	.	PUNCT
fbem-31711	23	1	the	the	DET
fbem-31711	23	2	framing	frame	VERB
fbem-31711	23	3	effect	effect	NOUN
fbem-31711	23	4	theory	theory	NOUN
fbem-31711	23	5	in	in	ADP
fbem-31711	23	6	behavioural	behavioural	ADJ
fbem-31711	23	7	economics	economic	NOUN
fbem-31711	23	8	clarifies	clarify	VERB
fbem-31711	23	9	the	the	DET
fbem-31711	23	10	profound	profound	ADJ
fbem-31711	23	11	impact	impact	NOUN
fbem-31711	23	12	of	of	ADP
fbem-31711	23	13	creative	creative	ADJ
fbem-31711	23	14	presentation	presentation	NOUN
fbem-31711	23	15	methods	method	NOUN
fbem-31711	23	16	on	on	ADP
fbem-31711	23	17	user	user	NOUN
fbem-31711	23	18	perception	perception	NOUN
fbem-31711	23	19	and	and	CCONJ
fbem-31711	23	20	choice	choice	NOUN
fbem-31711	23	21	.	.	PUNCT
fbem-31711	24	1	digital	digital	ADJ
fbem-31711	24	2	footprint	footprint	NOUN
fbem-31711	24	3	theory	theory	NOUN
fbem-31711	24	4	focuses	focus	VERB
fbem-31711	24	5	on	on	ADP
fbem-31711	24	6	how	how	SCONJ
fbem-31711	24	7	users	user	NOUN
fbem-31711	24	8	'	'	PART
fbem-31711	24	9	behavioural	behavioural	ADJ
fbem-31711	24	10	traces	trace	NOUN
fbem-31711	24	11	left	leave	VERB
fbem-31711	24	12	on	on	ADP
fbem-31711	24	13	digital	digital	ADJ
fbem-31711	24	14	platforms	platform	NOUN
fbem-31711	24	15	constitute	constitute	VERB
fbem-31711	24	16	expressions	expression	NOUN
fbem-31711	24	17	of	of	ADP
fbem-31711	24	18	identity	identity	NOUN
fbem-31711	24	19	and	and	CCONJ
fbem-31711	24	20	consumption	consumption	NOUN
fbem-31711	24	21	preferences	preference	NOUN
fbem-31711	24	22	.	.	PUNCT
fbem-31711	25	1	multi	multi	ADJ
fbem-31711	25	2	-	-	ADJ
fbem-31711	25	3	screen	screen	ADJ
fbem-31711	25	4	user	user	NOUN
fbem-31711	25	5	behaviour	behaviour	NOUN
fbem-31711	25	6	theory	theory	NOUN
fbem-31711	25	7	further	further	ADJ
fbem-31711	25	8	studies	study	NOUN
fbem-31711	25	9	attention	attention	NOUN
fbem-31711	25	10	allocation	allocation	NOUN
fbem-31711	25	11	and	and	CCONJ
fbem-31711	25	12	content	content	NOUN
fbem-31711	25	13	reception	reception	NOUN
fbem-31711	25	14	characteristics	characteristic	NOUN
fbem-31711	25	15	in	in	ADP
fbem-31711	25	16	cross	cross	ADJ
fbem-31711	25	17	-	-	ADJ
fbem-31711	25	18	device	device	ADJ
fbem-31711	25	19	usage	usage	NOUN
fbem-31711	25	20	scenarios	scenario	NOUN
fbem-31711	25	21	,	,	PUNCT
fbem-31711	25	22	providing	provide	VERB
fbem-31711	25	23	theoretical	theoretical	ADJ
fbem-31711	25	24	support	support	NOUN
fbem-31711	25	25	for	for	ADP
fbem-31711	25	26	omnichannel	omnichannel	NOUN
fbem-31711	25	27	creative	creative	ADJ
fbem-31711	25	28	strategies	strategy	NOUN
fbem-31711	25	29	.	.	PUNCT
fbem-31711	26	1	2.3	2.3	NUM
fbem-31711	26	2	.	.	X
fbem-31711	26	3	two	two	NUM
fbem-31711	26	4	-	-	PUNCT
fbem-31711	26	5	way	way	NOUN
fbem-31711	26	6	interaction	interaction	NOUN
fbem-31711	26	7	mechanism	mechanism	NOUN
fbem-31711	26	8	the	the	DET
fbem-31711	26	9	bidirectional	bidirectional	ADJ
fbem-31711	26	10	mechanism	mechanism	NOUN
fbem-31711	26	11	reveals	reveal	VERB
fbem-31711	26	12	the	the	DET
fbem-31711	26	13	cyclical	cyclical	ADJ
fbem-31711	26	14	interactive	interactive	ADJ
fbem-31711	26	15	relationship	relationship	NOUN
fbem-31711	26	16	between	between	ADP
fbem-31711	26	17	digital	digital	ADJ
fbem-31711	26	18	advertising	advertising	NOUN
fbem-31711	26	19	creativity	creativity	NOUN
fbem-31711	26	20	and	and	CCONJ
fbem-31711	26	21	user	user	NOUN
fbem-31711	26	22	behaviour	behaviour	NOUN
fbem-31711	26	23	.	.	PUNCT
fbem-31711	27	1	advertising	advertising	NOUN
fbem-31711	27	2	creativity	creativity	NOUN
fbem-31711	27	3	influences	influence	VERB
fbem-31711	27	4	users	user	NOUN
fbem-31711	27	5	'	'	PART
fbem-31711	27	6	cognition	cognition	NOUN
fbem-31711	27	7	,	,	PUNCT
fbem-31711	27	8	emotions	emotion	NOUN
fbem-31711	27	9	,	,	PUNCT
fbem-31711	27	10	and	and	CCONJ
fbem-31711	27	11	behaviour	behaviour	NOUN
fbem-31711	27	12	,	,	PUNCT
fbem-31711	27	13	while	while	SCONJ
fbem-31711	27	14	user	user	NOUN
fbem-31711	27	15	behaviour	behaviour	NOUN
fbem-31711	27	16	data	datum	NOUN
fbem-31711	27	17	feeds	feed	VERB
fbem-31711	27	18	back	back	ADV
fbem-31711	27	19	into	into	ADP
fbem-31711	27	20	creative	creative	ADJ
fbem-31711	27	21	optimisation	optimisation	NOUN
fbem-31711	27	22	,	,	PUNCT
fbem-31711	27	23	forming	form	VERB
fbem-31711	27	24	a	a	DET
fbem-31711	27	25	dynamic	dynamic	ADJ
fbem-31711	27	26	,	,	PUNCT
fbem-31711	27	27	evolving	evolve	VERB
fbem-31711	27	28	closed	close	VERB
fbem-31711	27	29	-	-	PUNCT
fbem-31711	27	30	loop	loop	NOUN
fbem-31711	27	31	system	system	NOUN
fbem-31711	27	32	.	.	PUNCT
fbem-31711	28	1	this	this	DET
fbem-31711	28	2	mechanism	mechanism	NOUN
fbem-31711	28	3	is	be	AUX
fbem-31711	28	4	based	base	VERB
fbem-31711	28	5	on	on	ADP
fbem-31711	28	6	an	an	DET
fbem-31711	28	7	94	94	NUM
fbem-31711	28	8	extension	extension	NOUN
fbem-31711	28	9	of	of	ADP
fbem-31711	28	10	the	the	DET
fbem-31711	28	11	stimulus	stimulus	ADJ
fbem-31711	28	12	-	-	PUNCT
fbem-31711	28	13	organism	organism	NOUN
fbem-31711	28	14	-	-	PUNCT
fbem-31711	28	15	response	response	NOUN
fbem-31711	28	16	(	(	PUNCT
fbem-31711	28	17	s	s	NOUN
fbem-31711	28	18	-	-	ADJ
fbem-31711	28	19	o	o	NOUN
fbem-31711	28	20	-	-	PUNCT
fbem-31711	28	21	r	r	NOUN
fbem-31711	28	22	)	)	PUNCT
fbem-31711	28	23	model	model	NOUN
fbem-31711	28	24	,	,	PUNCT
fbem-31711	28	25	where	where	SCONJ
fbem-31711	28	26	creativity	creativity	NOUN
fbem-31711	28	27	serves	serve	VERB
fbem-31711	28	28	as	as	ADP
fbem-31711	28	29	a	a	DET
fbem-31711	28	30	stimulus	stimulus	ADJ
fbem-31711	28	31	factor	factor	NOUN
fbem-31711	28	32	that	that	PRON
fbem-31711	28	33	triggers	trigger	VERB
fbem-31711	28	34	changes	change	NOUN
fbem-31711	28	35	in	in	ADP
fbem-31711	28	36	users	user	NOUN
fbem-31711	28	37	'	'	PART
fbem-31711	28	38	internal	internal	ADJ
fbem-31711	28	39	psychological	psychological	ADJ
fbem-31711	28	40	states	state	NOUN
fbem-31711	28	41	,	,	PUNCT
fbem-31711	28	42	thereby	thereby	ADV
fbem-31711	28	43	inducing	induce	VERB
fbem-31711	28	44	observable	observable	ADJ
fbem-31711	28	45	behavioural	behavioural	ADJ
fbem-31711	28	46	responses	response	NOUN
fbem-31711	28	47	.	.	PUNCT
fbem-31711	29	1	the	the	DET
fbem-31711	29	2	interactive	interactive	ADJ
fbem-31711	29	3	feedback	feedback	NOUN
fbem-31711	29	4	mechanism	mechanism	NOUN
fbem-31711	29	5	in	in	ADP
fbem-31711	29	6	the	the	DET
fbem-31711	29	7	digital	digital	ADJ
fbem-31711	29	8	environment	environment	NOUN
fbem-31711	29	9	transforms	transform	VERB
fbem-31711	29	10	this	this	DET
fbem-31711	29	11	process	process	NOUN
fbem-31711	29	12	from	from	ADP
fbem-31711	29	13	linear	linear	NOUN
fbem-31711	29	14	to	to	ADP
fbem-31711	29	15	a	a	DET
fbem-31711	29	16	spiral	spiral	NOUN
fbem-31711	29	17	-	-	PUNCT
fbem-31711	29	18	shaped	shape	VERB
fbem-31711	29	19	upward	upward	ADJ
fbem-31711	29	20	trajectory	trajectory	NOUN
fbem-31711	29	21	,	,	PUNCT
fbem-31711	29	22	with	with	ADP
fbem-31711	29	23	each	each	DET
fbem-31711	29	24	user	user	NOUN
fbem-31711	29	25	interaction	interaction	NOUN
fbem-31711	29	26	providing	provide	VERB
fbem-31711	29	27	new	new	ADJ
fbem-31711	29	28	data	datum	NOUN
fbem-31711	29	29	for	for	ADP
fbem-31711	29	30	creative	creative	ADJ
fbem-31711	29	31	iteration	iteration	NOUN
fbem-31711	29	32	[	[	X
fbem-31711	29	33	6	6	NUM
fbem-31711	29	34	]	]	PUNCT
fbem-31711	29	35	.	.	PUNCT
fbem-31711	30	1	the	the	DET
fbem-31711	30	2	co	co	NOUN
fbem-31711	30	3	-	-	ADJ
fbem-31711	30	4	creation	creation	NOUN
fbem-31711	30	5	value	value	NOUN
fbem-31711	30	6	theory	theory	NOUN
fbem-31711	30	7	further	far	ADV
fbem-31711	30	8	explains	explain	VERB
fbem-31711	30	9	how	how	SCONJ
fbem-31711	30	10	user	user	NOUN
fbem-31711	30	11	participation	participation	NOUN
fbem-31711	30	12	deepens	deepen	VERB
fbem-31711	30	13	brand	brand	NOUN
fbem-31711	30	14	relationships	relationship	NOUN
fbem-31711	30	15	and	and	CCONJ
fbem-31711	30	16	enriches	enrich	VERB
fbem-31711	30	17	creative	creative	ADJ
fbem-31711	30	18	content	content	NOUN
fbem-31711	30	19	.	.	PUNCT
fbem-31711	31	1	behavioural	behavioural	ADJ
fbem-31711	31	2	prediction	prediction	NOUN
fbem-31711	31	3	models	model	NOUN
fbem-31711	31	4	utilise	utilise	VERB
fbem-31711	31	5	historical	historical	ADJ
fbem-31711	31	6	data	datum	NOUN
fbem-31711	31	7	to	to	PART
fbem-31711	31	8	construct	construct	VERB
fbem-31711	31	9	user	user	NOUN
fbem-31711	31	10	decision	decision	NOUN
fbem-31711	31	11	-	-	PUNCT
fbem-31711	31	12	making	make	VERB
fbem-31711	31	13	pathways	pathway	NOUN
fbem-31711	31	14	,	,	PUNCT
fbem-31711	31	15	providing	provide	VERB
fbem-31711	31	16	theoretical	theoretical	ADJ
fbem-31711	31	17	guidance	guidance	NOUN
fbem-31711	31	18	for	for	ADP
fbem-31711	31	19	the	the	DET
fbem-31711	31	20	precise	precise	ADJ
fbem-31711	31	21	positioning	positioning	NOUN
fbem-31711	31	22	of	of	ADP
fbem-31711	31	23	creative	creative	ADJ
fbem-31711	31	24	intervention	intervention	NOUN
fbem-31711	31	25	points	point	NOUN
fbem-31711	31	26	,	,	PUNCT
fbem-31711	31	27	thereby	thereby	ADV
fbem-31711	31	28	achieving	achieve	VERB
fbem-31711	31	29	a	a	DET
fbem-31711	31	30	strategic	strategic	ADJ
fbem-31711	31	31	upgrade	upgrade	NOUN
fbem-31711	31	32	from	from	ADP
fbem-31711	31	33	passive	passive	ADJ
fbem-31711	31	34	response	response	NOUN
fbem-31711	31	35	to	to	ADP
fbem-31711	31	36	proactive	proactive	ADJ
fbem-31711	31	37	prediction	prediction	NOUN
fbem-31711	31	38	.	.	PUNCT
fbem-31711	32	1	3	3	X
fbem-31711	32	2	.	.	X
fbem-31711	32	3	core	core	NOUN
fbem-31711	32	4	dimensions	dimension	NOUN
fbem-31711	32	5	of	of	ADP
fbem-31711	32	6	relevance	relevance	NOUN
fbem-31711	32	7	analysis	analysis	NOUN
fbem-31711	32	8	3.1	3.1	NUM
fbem-31711	32	9	.	.	PUNCT
fbem-31711	33	1	behavioural	behavioural	ADJ
fbem-31711	33	2	data	datum	NOUN
fbem-31711	33	3	driving	drive	VERB
fbem-31711	33	4	creative	creative	ADJ
fbem-31711	33	5	decision	decision	NOUN
fbem-31711	33	6	-	-	PUNCT
fbem-31711	33	7	making	make	VERB
fbem-31711	33	8	user	user	NOUN
fbem-31711	33	9	behavioural	behavioural	ADJ
fbem-31711	33	10	data	datum	NOUN
fbem-31711	33	11	has	have	AUX
fbem-31711	33	12	become	become	VERB
fbem-31711	33	13	the	the	DET
fbem-31711	33	14	core	core	NOUN
fbem-31711	33	15	driving	drive	VERB
fbem-31711	33	16	force	force	NOUN
fbem-31711	33	17	behind	behind	ADP
fbem-31711	33	18	digital	digital	ADJ
fbem-31711	33	19	advertising	advertising	NOUN
fbem-31711	33	20	creative	creative	ADJ
fbem-31711	33	21	decision	decision	NOUN
fbem-31711	33	22	-	-	PUNCT
fbem-31711	33	23	making	making	NOUN
fbem-31711	33	24	,	,	PUNCT
fbem-31711	33	25	transforming	transform	VERB
fbem-31711	33	26	the	the	DET
fbem-31711	33	27	traditional	traditional	ADJ
fbem-31711	33	28	creative	creative	ADJ
fbem-31711	33	29	development	development	NOUN
fbem-31711	33	30	model	model	NOUN
fbem-31711	33	31	reliant	reliant	ADJ
fbem-31711	33	32	on	on	ADP
fbem-31711	33	33	experience	experience	NOUN
fbem-31711	33	34	and	and	CCONJ
fbem-31711	33	35	intuition	intuition	NOUN
fbem-31711	33	36	.	.	PUNCT
fbem-31711	34	1	detailed	detailed	ADJ
fbem-31711	34	2	behavioural	behavioural	ADJ
fbem-31711	34	3	data	datum	NOUN
fbem-31711	34	4	analysis	analysis	NOUN
fbem-31711	34	5	reveals	reveal	VERB
fbem-31711	34	6	hidden	hide	VERB
fbem-31711	34	7	patterns	pattern	NOUN
fbem-31711	34	8	in	in	ADP
fbem-31711	34	9	user	user	NOUN
fbem-31711	34	10	interests	interest	NOUN
fbem-31711	34	11	,	,	PUNCT
fbem-31711	34	12	browsing	browse	VERB
fbem-31711	34	13	habits	habit	NOUN
fbem-31711	34	14	,	,	PUNCT
fbem-31711	34	15	and	and	CCONJ
fbem-31711	34	16	conversion	conversion	NOUN
fbem-31711	34	17	paths	path	NOUN
fbem-31711	34	18	,	,	PUNCT
fbem-31711	34	19	providing	provide	VERB
fbem-31711	34	20	creative	creative	ADJ
fbem-31711	34	21	teams	team	NOUN
fbem-31711	34	22	with	with	ADP
fbem-31711	34	23	factual	factual	ADJ
fbem-31711	34	24	foundations	foundation	NOUN
fbem-31711	34	25	rather	rather	ADV
fbem-31711	34	26	than	than	ADP
fbem-31711	34	27	assumptions	assumption	NOUN
fbem-31711	34	28	.	.	PUNCT
fbem-31711	35	1	multidimensional	multidimensional	ADJ
fbem-31711	35	2	behavioural	behavioural	ADJ
fbem-31711	35	3	metrics	metric	NOUN
fbem-31711	35	4	such	such	ADJ
fbem-31711	35	5	as	as	ADP
fbem-31711	35	6	search	search	NOUN
fbem-31711	35	7	history	history	NOUN
fbem-31711	35	8	,	,	PUNCT
fbem-31711	35	9	click	click	VERB
fbem-31711	35	10	trajectories	trajectory	NOUN
fbem-31711	35	11	,	,	PUNCT
fbem-31711	35	12	dwell	dwell	NOUN
fbem-31711	35	13	time	time	NOUN
fbem-31711	35	14	,	,	PUNCT
fbem-31711	35	15	and	and	CCONJ
fbem-31711	35	16	interaction	interaction	NOUN
fbem-31711	35	17	depth	depth	NOUN
fbem-31711	35	18	form	form	NOUN
fbem-31711	35	19	the	the	DET
fbem-31711	35	20	data	data	NOUN
fbem-31711	35	21	foundation	foundation	NOUN
fbem-31711	35	22	for	for	ADP
fbem-31711	35	23	creative	creative	ADJ
fbem-31711	35	24	optimisation	optimisation	NOUN
fbem-31711	35	25	.	.	PUNCT
fbem-31711	36	1	modern	modern	ADJ
fbem-31711	36	2	digital	digital	ADJ
fbem-31711	36	3	marketing	marketing	NOUN
fbem-31711	36	4	platforms	platform	NOUN
fbem-31711	36	5	utilise	utilise	VERB
fbem-31711	36	6	machine	machine	NOUN
fbem-31711	36	7	learning	learn	VERB
fbem-31711	36	8	algorithms	algorithm	NOUN
fbem-31711	36	9	to	to	PART
fbem-31711	36	10	extract	extract	VERB
fbem-31711	36	11	behavioural	behavioural	ADJ
fbem-31711	36	12	features	feature	NOUN
fbem-31711	36	13	from	from	ADP
fbem-31711	36	14	these	these	DET
fbem-31711	36	15	complex	complex	ADJ
fbem-31711	36	16	data	datum	NOUN
fbem-31711	36	17	and	and	CCONJ
fbem-31711	36	18	generate	generate	VERB
fbem-31711	36	19	models	model	NOUN
fbem-31711	36	20	linking	link	VERB
fbem-31711	36	21	creative	creative	ADJ
fbem-31711	36	22	elements	element	NOUN
fbem-31711	36	23	to	to	PART
fbem-31711	36	24	conversion	conversion	VERB
fbem-31711	36	25	outcomes	outcome	NOUN
fbem-31711	36	26	[	[	X
fbem-31711	36	27	7	7	NUM
fbem-31711	36	28	]	]	PUNCT
fbem-31711	36	29	.	.	PUNCT
fbem-31711	37	1	as	as	SCONJ
fbem-31711	37	2	shown	show	VERB
fbem-31711	37	3	in	in	ADP
fbem-31711	37	4	figure	figure	NOUN
fbem-31711	37	5	1	1	NUM
fbem-31711	37	6	,	,	PUNCT
fbem-31711	37	7	advertising	advertising	NOUN
fbem-31711	37	8	creatives	creative	NOUN
fbem-31711	37	9	adjusted	adjust	VERB
fbem-31711	37	10	based	base	VERB
fbem-31711	37	11	on	on	ADP
fbem-31711	37	12	actual	actual	ADJ
fbem-31711	37	13	user	user	NOUN
fbem-31711	37	14	interaction	interaction	NOUN
fbem-31711	37	15	data	datum	NOUN
fbem-31711	37	16	outperform	outperform	VERB
fbem-31711	37	17	purely	purely	ADV
fbem-31711	37	18	aesthetically	aesthetically	ADV
fbem-31711	37	19	driven	drive	VERB
fbem-31711	37	20	designs	design	NOUN
fbem-31711	37	21	by	by	ADP
fbem-31711	37	22	an	an	DET
fbem-31711	37	23	average	average	NOUN
fbem-31711	37	24	of	of	ADP
fbem-31711	37	25	37	37	NUM
fbem-31711	37	26	%	%	NOUN
fbem-31711	37	27	in	in	ADP
fbem-31711	37	28	conversion	conversion	NOUN
fbem-31711	37	29	rates	rate	NOUN
fbem-31711	37	30	.	.	PUNCT
fbem-31711	38	1	data	datum	NOUN
fbem-31711	38	2	can	can	AUX
fbem-31711	38	3	also	also	ADV
fbem-31711	38	4	identify	identify	VERB
fbem-31711	38	5	differentiated	differentiated	ADJ
fbem-31711	38	6	responses	response	NOUN
fbem-31711	38	7	to	to	ADP
fbem-31711	38	8	creative	creative	ADJ
fbem-31711	38	9	elements	element	NOUN
fbem-31711	38	10	across	across	ADP
fbem-31711	38	11	different	different	ADJ
fbem-31711	38	12	user	user	NOUN
fbem-31711	38	13	groups	group	NOUN
fbem-31711	38	14	,	,	PUNCT
fbem-31711	38	15	enabling	enable	VERB
fbem-31711	38	16	precise	precise	ADJ
fbem-31711	38	17	segmentation	segmentation	NOUN
fbem-31711	38	18	and	and	CCONJ
fbem-31711	38	19	personalised	personalised	ADJ
fbem-31711	38	20	delivery	delivery	NOUN
fbem-31711	38	21	of	of	ADP
fbem-31711	38	22	creative	creative	ADJ
fbem-31711	38	23	content	content	NOUN
fbem-31711	38	24	.	.	PUNCT
fbem-31711	39	1	advertisers	advertiser	NOUN
fbem-31711	39	2	have	have	AUX
fbem-31711	39	3	widely	widely	ADV
fbem-31711	39	4	adopted	adopt	VERB
fbem-31711	39	5	real	real	ADJ
fbem-31711	39	6	-	-	PUNCT
fbem-31711	39	7	time	time	NOUN
fbem-31711	39	8	response	response	NOUN
fbem-31711	39	9	systems	system	NOUN
fbem-31711	39	10	to	to	PART
fbem-31711	39	11	dynamically	dynamically	ADV
fbem-31711	39	12	adjust	adjust	VERB
fbem-31711	39	13	creative	creative	ADJ
fbem-31711	39	14	display	display	NOUN
fbem-31711	39	15	strategies	strategy	NOUN
fbem-31711	39	16	based	base	VERB
fbem-31711	39	17	on	on	ADP
fbem-31711	39	18	immediate	immediate	ADJ
fbem-31711	39	19	user	user	NOUN
fbem-31711	39	20	feedback	feedback	NOUN
fbem-31711	39	21	,	,	PUNCT
fbem-31711	39	22	shifting	shift	VERB
fbem-31711	39	23	creative	creative	ADJ
fbem-31711	39	24	decision	decision	NOUN
fbem-31711	39	25	-	-	PUNCT
fbem-31711	39	26	making	making	NOUN
fbem-31711	39	27	from	from	ADP
fbem-31711	39	28	static	static	ADJ
fbem-31711	39	29	planning	planning	NOUN
fbem-31711	39	30	to	to	ADP
fbem-31711	39	31	dynamic	dynamic	ADJ
fbem-31711	39	32	optimisation	optimisation	NOUN
fbem-31711	39	33	.	.	PUNCT
fbem-31711	40	1	figure	figure	NOUN
fbem-31711	40	2	1	1	NUM
fbem-31711	40	3	.	.	PUNCT
fbem-31711	41	1	performance	performance	NOUN
fbem-31711	41	2	comparison	comparison	NOUN
fbem-31711	41	3	:	:	PUNCT
fbem-31711	41	4	data	data	NOUN
fbem-31711	41	5	-	-	PUNCT
fbem-31711	41	6	driven	drive	VERB
fbem-31711	41	7	vs.	vs.	ADP
fbem-31711	41	8	traditional	traditional	ADJ
fbem-31711	41	9	creative	creative	ADJ
fbem-31711	41	10	methods	method	NOUN
fbem-31711	41	11	3.2	3.2	NUM
fbem-31711	41	12	.	.	PUNCT
fbem-31711	42	1	creative	creative	ADJ
fbem-31711	42	2	design	design	NOUN
fbem-31711	42	3	guides	guide	VERB
fbem-31711	42	4	behavioural	behavioural	ADJ
fbem-31711	42	5	conversion	conversion	NOUN
fbem-31711	42	6	creative	creative	ADJ
fbem-31711	42	7	design	design	NOUN
fbem-31711	42	8	plays	play	VERB
fbem-31711	42	9	a	a	DET
fbem-31711	42	10	key	key	ADJ
fbem-31711	42	11	role	role	NOUN
fbem-31711	42	12	in	in	ADP
fbem-31711	42	13	guiding	guide	VERB
fbem-31711	42	14	users	user	NOUN
fbem-31711	42	15	through	through	ADP
fbem-31711	42	16	the	the	DET
fbem-31711	42	17	conversion	conversion	NOUN
fbem-31711	42	18	path	path	NOUN
fbem-31711	42	19	from	from	ADP
fbem-31711	42	20	awareness	awareness	NOUN
fbem-31711	42	21	to	to	ADP
fbem-31711	42	22	action	action	NOUN
fbem-31711	42	23	.	.	PUNCT
fbem-31711	43	1	carefully	carefully	ADV
fbem-31711	43	2	crafted	craft	VERB
fbem-31711	43	3	creative	creative	ADJ
fbem-31711	43	4	elements	element	NOUN
fbem-31711	43	5	can	can	AUX
fbem-31711	43	6	effectively	effectively	ADV
fbem-31711	43	7	shape	shape	VERB
fbem-31711	43	8	users	user	NOUN
fbem-31711	43	9	'	'	PART
fbem-31711	43	10	psychological	psychological	ADJ
fbem-31711	43	11	expectations	expectation	NOUN
fbem-31711	43	12	and	and	CCONJ
fbem-31711	43	13	stimulate	stimulate	VERB
fbem-31711	43	14	behavioural	behavioural	ADJ
fbem-31711	43	15	intent	intent	NOUN
fbem-31711	43	16	.	.	PUNCT
fbem-31711	44	1	the	the	DET
fbem-31711	44	2	application	application	NOUN
fbem-31711	44	3	of	of	ADP
fbem-31711	44	4	colour	colour	NOUN
fbem-31711	44	5	psychology	psychology	NOUN
fbem-31711	44	6	in	in	ADP
fbem-31711	44	7	visual	visual	ADJ
fbem-31711	44	8	design	design	NOUN
fbem-31711	44	9	shows	show	VERB
fbem-31711	44	10	that	that	SCONJ
fbem-31711	44	11	different	different	ADJ
fbem-31711	44	12	colour	colour	NOUN
fbem-31711	44	13	combinations	combination	NOUN
fbem-31711	44	14	can	can	AUX
fbem-31711	44	15	trigger	trigger	VERB
fbem-31711	44	16	specific	specific	ADJ
fbem-31711	44	17	emotional	emotional	ADJ
fbem-31711	44	18	responses	response	NOUN
fbem-31711	44	19	,	,	PUNCT
fbem-31711	44	20	thereby	thereby	ADV
fbem-31711	44	21	influencing	influence	VERB
fbem-31711	44	22	decision	decision	NOUN
fbem-31711	44	23	-	-	PUNCT
fbem-31711	44	24	making	make	VERB
fbem-31711	44	25	tendencies	tendency	NOUN
fbem-31711	44	26	—	—	PUNCT
fbem-31711	44	27	blue	blue	ADJ
fbem-31711	44	28	tones	tone	NOUN
fbem-31711	44	29	in	in	ADP
fbem-31711	44	30	retail	retail	ADJ
fbem-31711	44	31	advertisements	advertisement	NOUN
fbem-31711	44	32	enhance	enhance	VERB
fbem-31711	44	33	trust	trust	NOUN
fbem-31711	44	34	,	,	PUNCT
fbem-31711	44	35	while	while	SCONJ
fbem-31711	44	36	red	red	ADJ
fbem-31711	44	37	elements	element	NOUN
fbem-31711	44	38	in	in	ADP
fbem-31711	44	39	limited	limited	ADJ
fbem-31711	44	40	-	-	PUNCT
fbem-31711	44	41	time	time	NOUN
fbem-31711	44	42	promotions	promotion	NOUN
fbem-31711	44	43	reinforce	reinforce	VERB
fbem-31711	44	44	a	a	DET
fbem-31711	44	45	sense	sense	NOUN
fbem-31711	44	46	of	of	ADP
fbem-31711	44	47	urgency	urgency	NOUN
fbem-31711	44	48	.	.	PUNCT
fbem-31711	45	1	research	research	NOUN
fbem-31711	45	2	on	on	ADP
fbem-31711	45	3	the	the	DET
fbem-31711	45	4	language	language	NOUN
fbem-31711	45	5	framing	frame	VERB
fbem-31711	45	6	effect	effect	NOUN
fbem-31711	45	7	in	in	ADP
fbem-31711	45	8	copywriting	copywrite	VERB
fbem-31711	45	9	design	design	NOUN
fbem-31711	45	10	has	have	AUX
fbem-31711	45	11	found	find	VERB
fbem-31711	45	12	that	that	SCONJ
fbem-31711	45	13	information	information	NOUN
fbem-31711	45	14	presentation	presentation	NOUN
fbem-31711	45	15	methods	method	NOUN
fbem-31711	45	16	that	that	PRON
fbem-31711	45	17	leverage	leverage	VERB
fbem-31711	45	18	differences	difference	NOUN
fbem-31711	45	19	in	in	ADP
fbem-31711	45	20	perceived	perceive	VERB
fbem-31711	45	21	gains	gain	NOUN
fbem-31711	45	22	and	and	CCONJ
fbem-31711	45	23	losses	loss	NOUN
fbem-31711	45	24	can	can	AUX
fbem-31711	45	25	significantly	significantly	ADV
fbem-31711	45	26	alter	alter	VERB
fbem-31711	45	27	users	user	NOUN
fbem-31711	45	28	'	'	PART
fbem-31711	45	29	risk	risk	NOUN
fbem-31711	45	30	assessments	assessment	NOUN
fbem-31711	45	31	[	[	X
fbem-31711	45	32	8	8	NUM
fbem-31711	45	33	]	]	PUNCT
fbem-31711	45	34	.	.	PUNCT
fbem-31711	46	1	the	the	DET
fbem-31711	46	2	loss	loss	NOUN
fbem-31711	46	3	aversion	aversion	NOUN
fbem-31711	46	4	framework	framework	NOUN
fbem-31711	46	5	in	in	ADP
fbem-31711	46	6	insurance	insurance	NOUN
fbem-31711	46	7	product	product	NOUN
fbem-31711	46	8	promotions	promotion	NOUN
fbem-31711	46	9	increases	increase	VERB
fbem-31711	46	10	click	click	VERB
fbem-31711	46	11	-	-	PUNCT
fbem-31711	46	12	through	through	ADP
fbem-31711	46	13	rates	rate	NOUN
fbem-31711	46	14	by	by	ADP
fbem-31711	46	15	23	23	NUM
fbem-31711	46	16	%	%	NOUN
fbem-31711	46	17	compared	compare	VERB
fbem-31711	46	18	to	to	ADP
fbem-31711	46	19	the	the	DET
fbem-31711	46	20	gain	gain	NOUN
fbem-31711	46	21	framework	framework	NOUN
fbem-31711	46	22	.	.	PUNCT
fbem-31711	47	1	research	research	NOUN
fbem-31711	47	2	in	in	ADP
fbem-31711	47	3	the	the	DET
fbem-31711	47	4	field	field	NOUN
fbem-31711	47	5	of	of	ADP
fbem-31711	47	6	interaction	interaction	NOUN
fbem-31711	47	7	design	design	NOUN
fbem-31711	47	8	on	on	ADP
fbem-31711	47	9	micro	micro	NOUN
fbem-31711	47	10	-	-	NOUN
fbem-31711	47	11	animations	animation	NOUN
fbem-31711	47	12	has	have	AUX
fbem-31711	47	13	confirmed	confirm	VERB
fbem-31711	47	14	that	that	SCONJ
fbem-31711	47	15	moderate	moderate	ADJ
fbem-31711	47	16	dynamic	dynamic	ADJ
fbem-31711	47	17	elements	element	NOUN
fbem-31711	47	18	can	can	AUX
fbem-31711	47	19	guide	guide	VERB
fbem-31711	47	20	users	user	NOUN
fbem-31711	47	21	'	'	PART
fbem-31711	47	22	visual	visual	ADJ
fbem-31711	47	23	attention	attention	NOUN
fbem-31711	47	24	and	and	CCONJ
fbem-31711	47	25	reinforce	reinforce	VERB
fbem-31711	47	26	operational	operational	ADJ
fbem-31711	47	27	guidance	guidance	NOUN
fbem-31711	47	28	,	,	PUNCT
fbem-31711	47	29	thereby	thereby	ADV
fbem-31711	47	30	enhancing	enhance	VERB
fbem-31711	47	31	behaviour	behaviour	NOUN
fbem-31711	47	32	completion	completion	NOUN
fbem-31711	47	33	rates	rate	NOUN
fbem-31711	47	34	.	.	PUNCT
fbem-31711	48	1	social	social	ADJ
fbem-31711	48	2	proof	proof	NOUN
fbem-31711	48	3	signals	signal	NOUN
fbem-31711	48	4	in	in	ADP
fbem-31711	48	5	personalised	personalised	ADJ
fbem-31711	48	6	creativity	creativity	NOUN
fbem-31711	48	7	(	(	PUNCT
fbem-31711	48	8	e.g.	e.g.	ADV
fbem-31711	48	9	,	,	PUNCT
fbem-31711	48	10	‘	'	PUNCT
fbem-31711	48	11	users	user	NOUN
fbem-31711	48	12	similar	similar	ADJ
fbem-31711	48	13	to	to	ADP
fbem-31711	48	14	you	you	PRON
fbem-31711	48	15	have	have	AUX
fbem-31711	48	16	also	also	ADV
fbem-31711	48	17	chosen	choose	VERB
fbem-31711	48	18	this	this	PRON
fbem-31711	48	19	’	'	PUNCT
fbem-31711	48	20	)	)	PUNCT
fbem-31711	48	21	leverage	leverage	NOUN
fbem-31711	48	22	conformity	conformity	NOUN
fbem-31711	48	23	psychology	psychology	NOUN
fbem-31711	48	24	to	to	PART
fbem-31711	48	25	trigger	trigger	VERB
fbem-31711	48	26	trust	trust	NOUN
fbem-31711	48	27	,	,	PUNCT
fbem-31711	48	28	with	with	ADP
fbem-31711	48	29	such	such	ADJ
fbem-31711	48	30	elements	element	NOUN
fbem-31711	48	31	on	on	ADP
fbem-31711	48	32	e	e	NOUN
fbem-31711	48	33	-	-	NOUN
fbem-31711	48	34	commerce	commerce	NOUN
fbem-31711	48	35	platforms	platform	NOUN
fbem-31711	48	36	averaging	average	VERB
fbem-31711	48	37	an	an	DET
fbem-31711	48	38	18	18	NUM
fbem-31711	48	39	%	%	NOUN
fbem-31711	48	40	increase	increase	NOUN
fbem-31711	48	41	in	in	ADP
fbem-31711	48	42	purchase	purchase	NOUN
fbem-31711	48	43	conversion	conversion	NOUN
fbem-31711	48	44	rates	rate	NOUN
fbem-31711	48	45	.	.	PUNCT
fbem-31711	49	1	the	the	DET
fbem-31711	49	2	essence	essence	NOUN
fbem-31711	49	3	of	of	ADP
fbem-31711	49	4	creativity	creativity	NOUN
fbem-31711	49	5	guiding	guide	VERB
fbem-31711	49	6	behaviour	behaviour	NOUN
fbem-31711	49	7	lies	lie	VERB
fbem-31711	49	8	in	in	ADP
fbem-31711	49	9	reducing	reduce	VERB
fbem-31711	49	10	user	user	NOUN
fbem-31711	49	11	decision	decision	NOUN
fbem-31711	49	12	friction	friction	NOUN
fbem-31711	49	13	and	and	CCONJ
fbem-31711	49	14	constructing	construct	VERB
fbem-31711	49	15	a	a	DET
fbem-31711	49	16	smooth	smooth	ADJ
fbem-31711	49	17	,	,	PUNCT
fbem-31711	49	18	intuitive	intuitive	ADJ
fbem-31711	49	19	cognitiveemotional	cognitiveemotional	ADJ
fbem-31711	49	20	-	-	PUNCT
fbem-31711	49	21	behavioural	behavioural	ADJ
fbem-31711	49	22	pathway	pathway	NOUN
fbem-31711	49	23	.	.	PUNCT
fbem-31711	50	1	4	4	X
fbem-31711	50	2	.	.	X
fbem-31711	50	3	research	research	NOUN
fbem-31711	50	4	and	and	CCONJ
fbem-31711	50	5	practical	practical	ADJ
fbem-31711	50	6	methods	method	NOUN
fbem-31711	50	7	4.1	4.1	NUM
fbem-31711	50	8	.	.	PUNCT
fbem-31711	51	1	multimodal	multimodal	NOUN
fbem-31711	51	2	behaviour	behaviour	NOUN
fbem-31711	51	3	analysis	analysis	NOUN
fbem-31711	51	4	technology	technology	NOUN
fbem-31711	51	5	multimodal	multimodal	NOUN
fbem-31711	51	6	behaviour	behaviour	NOUN
fbem-31711	51	7	analysis	analysis	NOUN
fbem-31711	51	8	technology	technology	NOUN
fbem-31711	51	9	integrates	integrate	VERB
fbem-31711	51	10	multidimensional	multidimensional	ADJ
fbem-31711	51	11	data	datum	NOUN
fbem-31711	51	12	such	such	ADJ
fbem-31711	51	13	as	as	ADP
fbem-31711	51	14	visual	visual	ADJ
fbem-31711	51	15	,	,	PUNCT
fbem-31711	51	16	textual	textual	ADJ
fbem-31711	51	17	,	,	PUNCT
fbem-31711	51	18	audio	audio	NOUN
fbem-31711	51	19	,	,	PUNCT
fbem-31711	51	20	and	and	CCONJ
fbem-31711	51	21	interactive	interactive	ADJ
fbem-31711	51	22	data	datum	NOUN
fbem-31711	51	23	to	to	PART
fbem-31711	51	24	provide	provide	VERB
fbem-31711	51	25	comprehensive	comprehensive	ADJ
fbem-31711	51	26	insights	insight	NOUN
fbem-31711	51	27	into	into	ADP
fbem-31711	51	28	user	user	NOUN
fbem-31711	51	29	behaviour	behaviour	NOUN
fbem-31711	51	30	for	for	ADP
fbem-31711	51	31	creative	creative	ADJ
fbem-31711	51	32	optimisation	optimisation	NOUN
fbem-31711	51	33	.	.	PUNCT
fbem-31711	52	1	eye	eye	NOUN
fbem-31711	52	2	-	-	PUNCT
fbem-31711	52	3	tracking	track	VERB
fbem-31711	52	4	systems	system	NOUN
fbem-31711	52	5	capture	capture	VERB
fbem-31711	52	6	users	user	NOUN
fbem-31711	52	7	'	'	PART
fbem-31711	52	8	gaze	gaze	NOUN
fbem-31711	52	9	trajectories	trajectory	NOUN
fbem-31711	52	10	and	and	CCONJ
fbem-31711	52	11	fixation	fixation	NOUN
fbem-31711	52	12	hotspots	hotspot	NOUN
fbem-31711	52	13	,	,	PUNCT
fbem-31711	52	14	revealing	reveal	VERB
fbem-31711	52	15	the	the	DET
fbem-31711	52	16	distribution	distribution	NOUN
fbem-31711	52	17	patterns	pattern	NOUN
fbem-31711	52	18	of	of	ADP
fbem-31711	52	19	attention	attention	NOUN
fbem-31711	52	20	toward	toward	ADP
fbem-31711	52	21	creative	creative	ADJ
fbem-31711	52	22	elements	element	NOUN
fbem-31711	52	23	.	.	PUNCT
fbem-31711	53	1	measurement	measurement	NOUN
fbem-31711	53	2	results	result	NOUN
fbem-31711	53	3	show	show	VERB
fbem-31711	53	4	that	that	SCONJ
fbem-31711	53	5	users	user	NOUN
fbem-31711	53	6	'	'	PART
fbem-31711	53	7	actual	actual	ADJ
fbem-31711	53	8	points	point	NOUN
fbem-31711	53	9	of	of	ADP
fbem-31711	53	10	focus	focus	NOUN
fbem-31711	53	11	often	often	ADV
fbem-31711	53	12	deviate	deviate	VERB
fbem-31711	53	13	by	by	ADP
fbem-31711	53	14	over	over	ADP
fbem-31711	53	15	30	30	NUM
fbem-31711	53	16	%	%	NOUN
fbem-31711	53	17	from	from	ADP
fbem-31711	53	18	designers	designer	NOUN
fbem-31711	53	19	'	'	PART
fbem-31711	53	20	expectations	expectation	NOUN
fbem-31711	53	21	.	.	PUNCT
fbem-31711	54	1	emotion	emotion	NOUN
fbem-31711	54	2	recognition	recognition	NOUN
fbem-31711	54	3	algorithms	algorithm	NOUN
fbem-31711	54	4	infer	infer	VERB
fbem-31711	54	5	the	the	DET
fbem-31711	54	6	95	95	NUM
fbem-31711	54	7	intensity	intensity	NOUN
fbem-31711	54	8	of	of	ADP
fbem-31711	54	9	users	user	NOUN
fbem-31711	54	10	'	'	PART
fbem-31711	54	11	emotional	emotional	ADJ
fbem-31711	54	12	responses	response	NOUN
fbem-31711	54	13	based	base	VERB
fbem-31711	54	14	on	on	ADP
fbem-31711	54	15	changes	change	NOUN
fbem-31711	54	16	in	in	ADP
fbem-31711	54	17	facial	facial	ADJ
fbem-31711	54	18	microexpressions	microexpression	NOUN
fbem-31711	54	19	,	,	PUNCT
fbem-31711	54	20	helping	help	VERB
fbem-31711	54	21	to	to	PART
fbem-31711	54	22	assess	assess	VERB
fbem-31711	54	23	the	the	DET
fbem-31711	54	24	emotional	emotional	ADJ
fbem-31711	54	25	resonance	resonance	NOUN
fbem-31711	54	26	of	of	ADP
fbem-31711	54	27	creative	creative	ADJ
fbem-31711	54	28	content	content	NOUN
fbem-31711	54	29	.	.	PUNCT
fbem-31711	55	1	mouse	mouse	NOUN
fbem-31711	55	2	movement	movement	PROPN
fbem-31711	55	3	trajectory	trajectory	NOUN
fbem-31711	55	4	analysis	analysis	NOUN
fbem-31711	55	5	identifies	identify	VERB
fbem-31711	55	6	hesitation	hesitation	NOUN
fbem-31711	55	7	behaviours	behaviour	NOUN
fbem-31711	55	8	and	and	CCONJ
fbem-31711	55	9	decision	decision	NOUN
fbem-31711	55	10	-	-	PUNCT
fbem-31711	55	11	making	make	VERB
fbem-31711	55	12	bottlenecks	bottleneck	NOUN
fbem-31711	55	13	,	,	PUNCT
fbem-31711	55	14	providing	provide	VERB
fbem-31711	55	15	a	a	DET
fbem-31711	55	16	basis	basis	NOUN
fbem-31711	55	17	for	for	ADP
fbem-31711	55	18	interface	interface	NOUN
fbem-31711	55	19	optimisation	optimisation	NOUN
fbem-31711	55	20	.	.	PUNCT
fbem-31711	56	1	text	text	NOUN
fbem-31711	56	2	mining	mining	NOUN
fbem-31711	56	3	technology	technology	NOUN
fbem-31711	56	4	extracts	extract	VERB
fbem-31711	56	5	emotional	emotional	ADJ
fbem-31711	56	6	tendencies	tendency	NOUN
fbem-31711	56	7	and	and	CCONJ
fbem-31711	56	8	keyword	keyword	NOUN
fbem-31711	56	9	frequencies	frequency	NOUN
fbem-31711	56	10	from	from	ADP
fbem-31711	56	11	user	user	NOUN
fbem-31711	56	12	comments	comment	NOUN
fbem-31711	56	13	,	,	PUNCT
fbem-31711	56	14	reflecting	reflect	VERB
fbem-31711	56	15	the	the	DET
fbem-31711	56	16	effectiveness	effectiveness	NOUN
fbem-31711	56	17	of	of	ADP
fbem-31711	56	18	creative	creative	ADJ
fbem-31711	56	19	communication	communication	NOUN
fbem-31711	56	20	and	and	CCONJ
fbem-31711	56	21	user	user	NOUN
fbem-31711	56	22	perception	perception	NOUN
fbem-31711	56	23	priorities	priority	NOUN
fbem-31711	56	24	[	[	X
fbem-31711	56	25	9	9	NUM
fbem-31711	56	26	]	]	PUNCT
fbem-31711	56	27	.	.	PUNCT
fbem-31711	57	1	interaction	interaction	NOUN
fbem-31711	57	2	behaviour	behaviour	NOUN
fbem-31711	57	3	sequence	sequence	NOUN
fbem-31711	57	4	analysis	analysis	NOUN
fbem-31711	57	5	reconstructs	reconstruct	VERB
fbem-31711	57	6	user	user	NOUN
fbem-31711	57	7	decision	decision	NOUN
fbem-31711	57	8	-	-	PUNCT
fbem-31711	57	9	making	make	VERB
fbem-31711	57	10	paths	path	NOUN
fbem-31711	57	11	,	,	PUNCT
fbem-31711	57	12	identifying	identify	VERB
fbem-31711	57	13	drop	drop	NOUN
fbem-31711	57	14	-	-	PUNCT
fbem-31711	57	15	off	off	ADP
fbem-31711	57	16	points	point	NOUN
fbem-31711	57	17	and	and	CCONJ
fbem-31711	57	18	conversion	conversion	NOUN
fbem-31711	57	19	triggers	trigger	NOUN
fbem-31711	57	20	.	.	PUNCT
fbem-31711	58	1	these	these	DET
fbem-31711	58	2	technologies	technology	NOUN
fbem-31711	58	3	are	be	AUX
fbem-31711	58	4	integrated	integrate	VERB
fbem-31711	58	5	into	into	ADP
fbem-31711	58	6	a	a	DET
fbem-31711	58	7	comprehensive	comprehensive	ADJ
fbem-31711	58	8	behavioural	behavioural	ADJ
fbem-31711	58	9	analysis	analysis	NOUN
fbem-31711	58	10	framework	framework	NOUN
fbem-31711	58	11	,	,	PUNCT
fbem-31711	58	12	delving	delve	VERB
fbem-31711	58	13	into	into	ADP
fbem-31711	58	14	user	user	NOUN
fbem-31711	58	15	behaviour	behaviour	NOUN
fbem-31711	58	16	from	from	ADP
fbem-31711	58	17	surface	surface	NOUN
fbem-31711	58	18	-	-	PUNCT
fbem-31711	58	19	level	level	NOUN
fbem-31711	58	20	metrics	metric	NOUN
fbem-31711	58	21	to	to	PART
fbem-31711	58	22	cognitive	cognitive	VERB
fbem-31711	58	23	and	and	CCONJ
fbem-31711	58	24	emotional	emotional	ADJ
fbem-31711	58	25	dimensions	dimension	NOUN
fbem-31711	58	26	.	.	PUNCT
fbem-31711	59	1	this	this	PRON
fbem-31711	59	2	precisely	precisely	ADV
fbem-31711	59	3	identifies	identify	VERB
fbem-31711	59	4	the	the	DET
fbem-31711	59	5	correspondence	correspondence	NOUN
fbem-31711	59	6	between	between	ADP
fbem-31711	59	7	creative	creative	ADJ
fbem-31711	59	8	elements	element	NOUN
fbem-31711	59	9	and	and	CCONJ
fbem-31711	59	10	user	user	NOUN
fbem-31711	59	11	responses	response	NOUN
fbem-31711	59	12	,	,	PUNCT
fbem-31711	59	13	providing	provide	VERB
fbem-31711	59	14	a	a	DET
fbem-31711	59	15	scientific	scientific	ADJ
fbem-31711	59	16	basis	basis	NOUN
fbem-31711	59	17	for	for	ADP
fbem-31711	59	18	data	data	NOUN
fbem-31711	59	19	-	-	PUNCT
fbem-31711	59	20	driven	drive	VERB
fbem-31711	59	21	creative	creative	ADJ
fbem-31711	59	22	optimisation	optimisation	NOUN
fbem-31711	59	23	.	.	PUNCT
fbem-31711	60	1	4.2	4.2	NUM
fbem-31711	60	2	.	.	PUNCT
fbem-31711	61	1	intelligent	intelligent	ADJ
fbem-31711	61	2	creative	creative	ADJ
fbem-31711	61	3	generation	generation	NOUN
fbem-31711	61	4	system	system	NOUN
fbem-31711	61	5	the	the	DET
fbem-31711	61	6	intelligent	intelligent	ADJ
fbem-31711	61	7	creative	creative	ADJ
fbem-31711	61	8	generation	generation	NOUN
fbem-31711	61	9	system	system	NOUN
fbem-31711	61	10	is	be	AUX
fbem-31711	61	11	revolutionising	revolutionise	VERB
fbem-31711	61	12	the	the	DET
fbem-31711	61	13	production	production	NOUN
fbem-31711	61	14	process	process	NOUN
fbem-31711	61	15	of	of	ADP
fbem-31711	61	16	digital	digital	ADJ
fbem-31711	61	17	advertising	advertising	NOUN
fbem-31711	61	18	by	by	ADP
fbem-31711	61	19	utilising	utilise	VERB
fbem-31711	61	20	artificial	artificial	ADJ
fbem-31711	61	21	intelligence	intelligence	NOUN
fbem-31711	61	22	technology	technology	NOUN
fbem-31711	61	23	to	to	PART
fbem-31711	61	24	convert	convert	VERB
fbem-31711	61	25	user	user	NOUN
fbem-31711	61	26	behaviour	behaviour	NOUN
fbem-31711	61	27	data	datum	NOUN
fbem-31711	61	28	into	into	ADP
fbem-31711	61	29	personalised	personalised	ADJ
fbem-31711	61	30	creative	creative	ADJ
fbem-31711	61	31	solutions	solution	NOUN
fbem-31711	61	32	.	.	PUNCT
fbem-31711	62	1	as	as	SCONJ
fbem-31711	62	2	shown	show	VERB
fbem-31711	62	3	in	in	ADP
fbem-31711	62	4	figure	figure	NOUN
fbem-31711	62	5	2	2	NUM
fbem-31711	62	6	,	,	PUNCT
fbem-31711	62	7	the	the	DET
fbem-31711	62	8	core	core	NOUN
fbem-31711	62	9	engine	engine	NOUN
fbem-31711	62	10	consists	consist	VERB
fbem-31711	62	11	of	of	ADP
fbem-31711	62	12	four	four	NUM
fbem-31711	62	13	major	major	ADJ
fbem-31711	62	14	modules	module	NOUN
fbem-31711	62	15	:	:	PUNCT
fbem-31711	62	16	a	a	DET
fbem-31711	62	17	creative	creative	ADJ
fbem-31711	62	18	element	element	NOUN
fbem-31711	62	19	library	library	NOUN
fbem-31711	62	20	,	,	PUNCT
fbem-31711	62	21	a	a	DET
fbem-31711	62	22	behaviour	behaviour	NOUN
fbem-31711	62	23	pattern	pattern	NOUN
fbem-31711	62	24	library	library	NOUN
fbem-31711	62	25	,	,	PUNCT
fbem-31711	62	26	a	a	DET
fbem-31711	62	27	generation	generation	NOUN
fbem-31711	62	28	model	model	NOUN
fbem-31711	62	29	,	,	PUNCT
fbem-31711	62	30	and	and	CCONJ
fbem-31711	62	31	an	an	DET
fbem-31711	62	32	optimisation	optimisation	NOUN
fbem-31711	62	33	algorithm[10	algorithm[10	NOUN
fbem-31711	62	34	]	]	PUNCT
fbem-31711	62	35	.	.	PUNCT
fbem-31711	63	1	the	the	DET
fbem-31711	63	2	creative	creative	ADJ
fbem-31711	63	3	element	element	PROPN
fbem-31711	63	4	library	library	NOUN
fbem-31711	63	5	stores	store	NOUN
fbem-31711	63	6	standardised	standardise	VERB
fbem-31711	63	7	visual	visual	ADJ
fbem-31711	63	8	,	,	PUNCT
fbem-31711	63	9	text	text	NOUN
fbem-31711	63	10	,	,	PUNCT
fbem-31711	63	11	and	and	CCONJ
fbem-31711	63	12	interactive	interactive	ADJ
fbem-31711	63	13	components	component	NOUN
fbem-31711	63	14	;	;	PUNCT
fbem-31711	63	15	the	the	DET
fbem-31711	63	16	behaviour	behaviour	NOUN
fbem-31711	63	17	pattern	pattern	NOUN
fbem-31711	63	18	library	library	NOUN
fbem-31711	63	19	contains	contain	VERB
fbem-31711	63	20	reaction	reaction	NOUN
fbem-31711	63	21	characteristic	characteristic	ADJ
fbem-31711	63	22	models	model	NOUN
fbem-31711	63	23	of	of	ADP
fbem-31711	63	24	different	different	ADJ
fbem-31711	63	25	user	user	NOUN
fbem-31711	63	26	groups	group	NOUN
fbem-31711	63	27	;	;	PUNCT
fbem-31711	63	28	the	the	DET
fbem-31711	63	29	generation	generation	NOUN
fbem-31711	63	30	model	model	NOUN
fbem-31711	63	31	is	be	AUX
fbem-31711	63	32	responsible	responsible	ADJ
fbem-31711	63	33	for	for	ADP
fbem-31711	63	34	combining	combine	VERB
fbem-31711	63	35	creative	creative	ADJ
fbem-31711	63	36	elements	element	NOUN
fbem-31711	63	37	based	base	VERB
fbem-31711	63	38	on	on	ADP
fbem-31711	63	39	the	the	DET
fbem-31711	63	40	characteristics	characteristic	NOUN
fbem-31711	63	41	of	of	ADP
fbem-31711	63	42	the	the	DET
fbem-31711	63	43	target	target	NOUN
fbem-31711	63	44	audience	audience	NOUN
fbem-31711	63	45	;	;	PUNCT
fbem-31711	63	46	while	while	SCONJ
fbem-31711	63	47	the	the	DET
fbem-31711	63	48	optimisation	optimisation	NOUN
fbem-31711	63	49	algorithm	algorithm	NOUN
fbem-31711	63	50	continuously	continuously	ADV
fbem-31711	63	51	adjusts	adjust	VERB
fbem-31711	63	52	creative	creative	ADJ
fbem-31711	63	53	solutions	solution	NOUN
fbem-31711	63	54	based	base	VERB
fbem-31711	63	55	on	on	ADP
fbem-31711	63	56	real	real	ADJ
fbem-31711	63	57	-	-	PUNCT
fbem-31711	63	58	time	time	NOUN
fbem-31711	63	59	feedback	feedback	NOUN
fbem-31711	63	60	.	.	PUNCT
fbem-31711	64	1	this	this	DET
fbem-31711	64	2	system	system	NOUN
fbem-31711	64	3	can	can	AUX
fbem-31711	64	4	generate	generate	VERB
fbem-31711	64	5	millions	million	NOUN
fbem-31711	64	6	of	of	ADP
fbem-31711	64	7	personalised	personalised	ADJ
fbem-31711	64	8	creative	creative	ADJ
fbem-31711	64	9	variations	variation	NOUN
fbem-31711	64	10	within	within	ADP
fbem-31711	64	11	milliseconds	millisecond	NOUN
fbem-31711	64	12	,	,	PUNCT
fbem-31711	64	13	achieving	achieve	VERB
fbem-31711	64	14	a	a	DET
fbem-31711	64	15	level	level	NOUN
fbem-31711	64	16	of	of	ADP
fbem-31711	64	17	scalability	scalability	NOUN
fbem-31711	64	18	and	and	CCONJ
fbem-31711	64	19	personalisation	personalisation	NOUN
fbem-31711	64	20	unattainable	unattainable	ADJ
fbem-31711	64	21	by	by	ADP
fbem-31711	64	22	traditional	traditional	ADJ
fbem-31711	64	23	methods	method	NOUN
fbem-31711	64	24	[	[	X
fbem-31711	64	25	11	11	NUM
fbem-31711	64	26	]	]	PUNCT
fbem-31711	64	27	.	.	PUNCT
fbem-31711	65	1	advanced	advanced	ADJ
fbem-31711	65	2	systems	system	NOUN
fbem-31711	65	3	have	have	VERB
fbem-31711	65	4	integrated	integrate	VERB
fbem-31711	65	5	reinforcement	reinforcement	NOUN
fbem-31711	65	6	learning	learning	NOUN
fbem-31711	65	7	models	model	NOUN
fbem-31711	65	8	,	,	PUNCT
fbem-31711	65	9	enabling	enable	VERB
fbem-31711	65	10	them	they	PRON
fbem-31711	65	11	to	to	PART
fbem-31711	65	12	automatically	automatically	ADV
fbem-31711	65	13	identify	identify	VERB
fbem-31711	65	14	efficient	efficient	ADJ
fbem-31711	65	15	creative	creative	ADJ
fbem-31711	65	16	patterns	pattern	NOUN
fbem-31711	65	17	and	and	CCONJ
fbem-31711	65	18	continuously	continuously	ADV
fbem-31711	65	19	optimise	optimise	VERB
fbem-31711	65	20	creative	creative	ADJ
fbem-31711	65	21	strategies	strategy	NOUN
fbem-31711	65	22	.	.	PUNCT
fbem-31711	66	1	as	as	ADP
fbem-31711	66	2	a	a	DET
fbem-31711	66	3	result	result	NOUN
fbem-31711	66	4	,	,	PUNCT
fbem-31711	66	5	designers	designer	NOUN
fbem-31711	66	6	have	have	AUX
fbem-31711	66	7	transitioned	transition	VERB
fbem-31711	66	8	from	from	ADP
fbem-31711	66	9	creative	creative	ADJ
fbem-31711	66	10	producers	producer	NOUN
fbem-31711	66	11	to	to	PART
fbem-31711	66	12	system	system	VERB
fbem-31711	66	13	trainers	trainer	NOUN
fbem-31711	66	14	and	and	CCONJ
fbem-31711	66	15	creative	creative	ADJ
fbem-31711	66	16	strategy	strategy	NOUN
fbem-31711	66	17	planners	planner	NOUN
fbem-31711	66	18	,	,	PUNCT
fbem-31711	66	19	responsible	responsible	ADJ
fbem-31711	66	20	for	for	ADP
fbem-31711	66	21	setting	set	VERB
fbem-31711	66	22	creative	creative	ADJ
fbem-31711	66	23	boundaries	boundary	NOUN
fbem-31711	66	24	and	and	CCONJ
fbem-31711	66	25	brand	brand	NOUN
fbem-31711	66	26	language	language	NOUN
fbem-31711	66	27	to	to	PART
fbem-31711	66	28	ensure	ensure	VERB
fbem-31711	66	29	that	that	SCONJ
fbem-31711	66	30	ai	ai	ADJ
fbem-31711	66	31	-	-	PUNCT
fbem-31711	66	32	generated	generate	VERB
fbem-31711	66	33	content	content	NOUN
fbem-31711	66	34	aligns	align	VERB
fbem-31711	66	35	with	with	ADP
fbem-31711	66	36	brand	brand	NOUN
fbem-31711	66	37	tone	tone	NOUN
fbem-31711	66	38	and	and	CCONJ
fbem-31711	66	39	marketing	marketing	NOUN
fbem-31711	66	40	objectives	objective	NOUN
fbem-31711	66	41	.	.	PUNCT
fbem-31711	67	1	figure	figure	NOUN
fbem-31711	67	2	2	2	NUM
fbem-31711	67	3	.	.	PUNCT
fbem-31711	67	4	framework	framework	NOUN
fbem-31711	67	5	diagram	diagram	NOUN
fbem-31711	67	6	of	of	ADP
fbem-31711	67	7	the	the	DET
fbem-31711	67	8	intelligent	intelligent	ADJ
fbem-31711	67	9	creative	creative	ADJ
fbem-31711	67	10	generation	generation	NOUN
fbem-31711	67	11	system	system	NOUN
fbem-31711	67	12	5	5	NUM
fbem-31711	67	13	.	.	PUNCT
fbem-31711	67	14	application	application	NOUN
fbem-31711	67	15	challenges	challenge	NOUN
fbem-31711	67	16	and	and	CCONJ
fbem-31711	67	17	trends	trend	NOUN
fbem-31711	67	18	5.1	5.1	NUM
fbem-31711	67	19	.	.	PUNCT
fbem-31711	68	1	balancing	balance	VERB
fbem-31711	68	2	core	core	NOUN
fbem-31711	68	3	contradictions	contradiction	NOUN
fbem-31711	68	4	digital	digital	ADJ
fbem-31711	68	5	advertising	advertising	NOUN
fbem-31711	68	6	creative	creative	ADJ
fbem-31711	68	7	practices	practice	NOUN
fbem-31711	68	8	face	face	VERB
fbem-31711	68	9	several	several	ADJ
fbem-31711	68	10	fundamental	fundamental	ADJ
fbem-31711	68	11	contradictions	contradiction	NOUN
fbem-31711	68	12	,	,	PUNCT
fbem-31711	68	13	and	and	CCONJ
fbem-31711	68	14	industry	industry	NOUN
fbem-31711	68	15	leaders	leader	NOUN
fbem-31711	68	16	are	be	AUX
fbem-31711	68	17	seeking	seek	VERB
fbem-31711	68	18	the	the	DET
fbem-31711	68	19	optimal	optimal	ADJ
fbem-31711	68	20	balance	balance	NOUN
fbem-31711	68	21	between	between	ADP
fbem-31711	68	22	these	these	DET
fbem-31711	68	23	opposing	opposing	ADJ
fbem-31711	68	24	dimensions	dimension	NOUN
fbem-31711	68	25	.	.	PUNCT
fbem-31711	69	1	the	the	DET
fbem-31711	69	2	tension	tension	NOUN
fbem-31711	69	3	between	between	ADP
fbem-31711	69	4	precision	precision	NOUN
fbem-31711	69	5	personalisation	personalisation	NOUN
fbem-31711	69	6	and	and	CCONJ
fbem-31711	69	7	user	user	NOUN
fbem-31711	69	8	privacy	privacy	NOUN
fbem-31711	69	9	protection	protection	NOUN
fbem-31711	69	10	is	be	AUX
fbem-31711	69	11	becoming	become	VERB
fbem-31711	69	12	increasingly	increasingly	ADV
fbem-31711	69	13	apparent	apparent	ADJ
fbem-31711	69	14	.	.	PUNCT
fbem-31711	70	1	privacy	privacy	NOUN
fbem-31711	70	2	regulations	regulation	NOUN
fbem-31711	70	3	such	such	ADJ
fbem-31711	70	4	as	as	ADP
fbem-31711	70	5	the	the	DET
fbem-31711	70	6	eu	eu	PROPN
fbem-31711	70	7	's	's	PART
fbem-31711	70	8	gdpr	gdpr	PROPN
fbem-31711	70	9	and	and	CCONJ
fbem-31711	70	10	california	california	PROPN
fbem-31711	70	11	's	's	PART
fbem-31711	70	12	ccpa	ccpa	NOUN
fbem-31711	70	13	are	be	AUX
fbem-31711	70	14	driving	drive	VERB
fbem-31711	70	15	advertisers	advertiser	NOUN
fbem-31711	70	16	to	to	PART
fbem-31711	70	17	adopt	adopt	VERB
fbem-31711	70	18	de	de	ADJ
fbem-31711	70	19	-	-	ADJ
fbem-31711	70	20	identified	identify	VERB
fbem-31711	70	21	data	datum	NOUN
fbem-31711	70	22	and	and	CCONJ
fbem-31711	70	23	local	local	ADJ
fbem-31711	70	24	computing	computing	NOUN
fbem-31711	70	25	models	model	NOUN
fbem-31711	70	26	.	.	PUNCT
fbem-31711	71	1	privacy	privacy	NOUN
fbem-31711	71	2	-	-	PUNCT
fbem-31711	71	3	enhancing	enhance	VERB
fbem-31711	71	4	technologies	technology	NOUN
fbem-31711	71	5	reduce	reduce	VERB
fbem-31711	71	6	accuracy	accuracy	NOUN
fbem-31711	71	7	by	by	ADP
fbem-31711	71	8	11	11	NUM
fbem-31711	71	9	%	%	NOUN
fbem-31711	71	10	but	but	CCONJ
fbem-31711	71	11	increase	increase	VERB
fbem-31711	71	12	user	user	NOUN
fbem-31711	71	13	trust	trust	NOUN
fbem-31711	71	14	by	by	ADP
fbem-31711	71	15	23	23	NUM
fbem-31711	71	16	%	%	NOUN
fbem-31711	71	17	[	[	X
fbem-31711	71	18	12	12	NUM
fbem-31711	71	19	-	-	SYM
fbem-31711	71	20	13	13	NUM
fbem-31711	71	21	]	]	PUNCT
fbem-31711	71	22	.	.	PUNCT
fbem-31711	72	1	the	the	DET
fbem-31711	72	2	tug	tug	NOUN
fbem-31711	72	3	-	-	PUNCT
fbem-31711	72	4	of	of	ADP
fbem-31711	72	5	-	-	PUNCT
fbem-31711	72	6	war	war	NOUN
fbem-31711	72	7	between	between	ADP
fbem-31711	72	8	algorithmic	algorithmic	ADJ
fbem-31711	72	9	automation	automation	NOUN
fbem-31711	72	10	and	and	CCONJ
fbem-31711	72	11	creative	creative	ADJ
fbem-31711	72	12	uniqueness	uniqueness	NOUN
fbem-31711	72	13	is	be	AUX
fbem-31711	72	14	also	also	ADV
fbem-31711	72	15	becoming	become	VERB
fbem-31711	72	16	more	more	ADV
fbem-31711	72	17	pronounced	pronounced	ADJ
fbem-31711	72	18	.	.	PUNCT
fbem-31711	73	1	overreliance	overreliance	NOUN
fbem-31711	73	2	on	on	ADP
fbem-31711	73	3	templated	template	VERB
fbem-31711	73	4	creativity	creativity	NOUN
fbem-31711	73	5	leads	lead	VERB
fbem-31711	73	6	to	to	ADP
fbem-31711	73	7	user	user	NOUN
fbem-31711	73	8	aesthetic	aesthetic	ADJ
fbem-31711	73	9	fatigue	fatigue	NOUN
fbem-31711	73	10	,	,	PUNCT
fbem-31711	73	11	with	with	ADP
fbem-31711	73	12	data	datum	NOUN
fbem-31711	73	13	showing	show	VERB
fbem-31711	73	14	that	that	PRON
fbem-31711	73	15	homogenised	homogenise	VERB
fbem-31711	73	16	ads	ad	NOUN
fbem-31711	73	17	see	see	VERB
fbem-31711	73	18	an	an	DET
fbem-31711	73	19	average	average	ADJ
fbem-31711	73	20	36	36	NUM
fbem-31711	73	21	%	%	NOUN
fbem-31711	73	22	drop	drop	NOUN
fbem-31711	73	23	in	in	ADP
fbem-31711	73	24	click	click	VERB
fbem-31711	73	25	-	-	PUNCT
fbem-31711	73	26	through	through	ADP
fbem-31711	73	27	rates	rate	NOUN
fbem-31711	73	28	after	after	ADP
fbem-31711	73	29	repeated	repeat	VERB
fbem-31711	73	30	exposure	exposure	NOUN
fbem-31711	73	31	.	.	PUNCT
fbem-31711	74	1	as	as	SCONJ
fbem-31711	74	2	shown	show	VERB
fbem-31711	74	3	in	in	ADP
fbem-31711	74	4	table	table	NOUN
fbem-31711	74	5	1	1	NUM
fbem-31711	74	6	,	,	PUNCT
fbem-31711	74	7	the	the	DET
fbem-31711	74	8	ideal	ideal	ADJ
fbem-31711	74	9	balance	balance	NOUN
fbem-31711	74	10	between	between	ADP
fbem-31711	74	11	short	short	ADJ
fbem-31711	74	12	-	-	PUNCT
fbem-31711	74	13	term	term	NOUN
fbem-31711	74	14	conversions	conversion	NOUN
fbem-31711	74	15	and	and	CCONJ
fbem-31711	74	16	long	long	ADJ
fbem-31711	74	17	-	-	PUNCT
fbem-31711	74	18	term	term	NOUN
fbem-31711	74	19	brand	brand	NOUN
fbem-31711	74	20	value	value	NOUN
fbem-31711	74	21	should	should	AUX
fbem-31711	74	22	be	be	AUX
fbem-31711	74	23	50:50	50:50	NUM
fbem-31711	74	24	,	,	PUNCT
fbem-31711	74	25	but	but	CCONJ
fbem-31711	74	26	in	in	ADP
fbem-31711	74	27	practice	practice	NOUN
fbem-31711	74	28	,	,	PUNCT
fbem-31711	74	29	this	this	DET
fbem-31711	74	30	balance	balance	NOUN
fbem-31711	74	31	is	be	AUX
fbem-31711	74	32	often	often	ADV
fbem-31711	74	33	disrupted	disrupt	VERB
fbem-31711	74	34	.	.	PUNCT
fbem-31711	75	1	industry	industry	NOUN
fbem-31711	75	2	research	research	NOUN
fbem-31711	75	3	shows	show	VERB
fbem-31711	75	4	that	that	SCONJ
fbem-31711	75	5	overly	overly	ADV
fbem-31711	75	6	optimised	optimise	VERB
fbem-31711	75	7	direct	direct	ADJ
fbem-31711	75	8	conversion	conversion	NOUN
fbem-31711	75	9	creative	creative	ADJ
fbem-31711	75	10	strategies	strategy	NOUN
fbem-31711	75	11	reduce	reduce	VERB
fbem-31711	75	12	brand	brand	NOUN
fbem-31711	75	13	differentiation	differentiation	NOUN
fbem-31711	75	14	by	by	ADP
fbem-31711	75	15	an	an	DET
fbem-31711	75	16	average	average	NOUN
fbem-31711	75	17	of	of	ADP
fbem-31711	75	18	17	17	NUM
fbem-31711	75	19	%	%	NOUN
fbem-31711	75	20	,	,	PUNCT
fbem-31711	75	21	while	while	SCONJ
fbem-31711	75	22	creative	creative	ADJ
fbem-31711	75	23	strategies	strategy	NOUN
fbem-31711	75	24	emphasising	emphasise	VERB
fbem-31711	75	25	brand	brand	NOUN
fbem-31711	75	26	tone	tone	NOUN
fbem-31711	75	27	sacrifice	sacrifice	NOUN
fbem-31711	75	28	8	8	NUM
fbem-31711	75	29	-	-	SYM
fbem-31711	75	30	15	15	NUM
fbem-31711	75	31	%	%	NOUN
fbem-31711	75	32	of	of	ADP
fbem-31711	75	33	immediate	immediate	ADJ
fbem-31711	75	34	conversion	conversion	NOUN
fbem-31711	75	35	rates	rate	NOUN
fbem-31711	75	36	.	.	PUNCT
fbem-31711	76	1	the	the	DET
fbem-31711	76	2	contradiction	contradiction	NOUN
fbem-31711	76	3	between	between	ADP
fbem-31711	76	4	efficiency	efficiency	NOUN
fbem-31711	76	5	and	and	CCONJ
fbem-31711	76	6	innovation	innovation	NOUN
fbem-31711	76	7	is	be	AUX
fbem-31711	76	8	also	also	ADV
fbem-31711	76	9	intensifying	intensify	VERB
fbem-31711	76	10	,	,	PUNCT
fbem-31711	76	11	with	with	ADP
fbem-31711	76	12	creative	creative	ADJ
fbem-31711	76	13	teams	team	NOUN
fbem-31711	76	14	spending	spend	VERB
fbem-31711	76	15	an	an	DET
fbem-31711	76	16	average	average	NOUN
fbem-31711	76	17	of	of	ADP
fbem-31711	76	18	40	40	NUM
fbem-31711	76	19	%	%	NOUN
fbem-31711	76	20	of	of	ADP
fbem-31711	76	21	their	their	PRON
fbem-31711	76	22	time	time	NOUN
fbem-31711	76	23	adapting	adapt	VERB
fbem-31711	76	24	to	to	ADP
fbem-31711	76	25	constantly	constantly	ADV
fbem-31711	76	26	changing	change	VERB
fbem-31711	76	27	platform	platform	NOUN
fbem-31711	76	28	regulations	regulation	NOUN
fbem-31711	76	29	and	and	CCONJ
fbem-31711	76	30	technical	technical	ADJ
fbem-31711	76	31	requirements	requirement	NOUN
fbem-31711	76	32	.	.	PUNCT
fbem-31711	77	1	the	the	DET
fbem-31711	77	2	most	most	ADV
fbem-31711	77	3	successful	successful	ADJ
fbem-31711	77	4	advertisers	advertiser	NOUN
fbem-31711	77	5	are	be	AUX
fbem-31711	77	6	adopting	adopt	VERB
fbem-31711	77	7	adaptive	adaptive	ADJ
fbem-31711	77	8	strategy	strategy	NOUN
fbem-31711	77	9	frameworks	framework	NOUN
fbem-31711	77	10	,	,	PUNCT
fbem-31711	77	11	dynamically	dynamically	ADV
fbem-31711	77	12	adjusting	adjust	VERB
fbem-31711	77	13	the	the	DET
fbem-31711	77	14	priority	priority	NOUN
fbem-31711	77	15	of	of	ADP
fbem-31711	77	16	these	these	DET
fbem-31711	77	17	dimensions	dimension	NOUN
fbem-31711	77	18	according	accord	VERB
fbem-31711	77	19	to	to	ADP
fbem-31711	77	20	different	different	ADJ
fbem-31711	77	21	marketing	marketing	NOUN
fbem-31711	77	22	stages	stage	NOUN
fbem-31711	77	23	to	to	PART
fbem-31711	77	24	achieve	achieve	VERB
fbem-31711	77	25	dual	dual	ADJ
fbem-31711	77	26	improvements	improvement	NOUN
fbem-31711	77	27	in	in	ADP
fbem-31711	77	28	business	business	NOUN
fbem-31711	77	29	objectives	objective	NOUN
fbem-31711	77	30	and	and	CCONJ
fbem-31711	77	31	user	user	NOUN
fbem-31711	77	32	experience	experience	NOUN
fbem-31711	77	33	.	.	PUNCT
fbem-31711	78	1	96	96	NUM
fbem-31711	78	2	table	table	NOUN
fbem-31711	78	3	1	1	NUM
fbem-31711	78	4	.	.	PUNCT
fbem-31711	78	5	reference	reference	NOUN
fbem-31711	78	6	framework	framework	NOUN
fbem-31711	78	7	for	for	ADP
fbem-31711	78	8	balancing	balance	VERB
fbem-31711	78	9	core	core	NOUN
fbem-31711	78	10	contradictions	contradiction	NOUN
fbem-31711	78	11	in	in	ADP
fbem-31711	78	12	digital	digital	ADJ
fbem-31711	78	13	advertising	advertising	NOUN
fbem-31711	78	14	creativity	creativity	NOUN
fbem-31711	78	15	core	core	NOUN
fbem-31711	78	16	conflict	conflict	NOUN
fbem-31711	78	17	dimension	dimension	NOUN
fbem-31711	78	18	left	leave	VERB
fbem-31711	78	19	side	side	NOUN
fbem-31711	78	20	impact	impact	NOUN
fbem-31711	78	21	(	(	PUNCT
fbem-31711	78	22	%	%	INTJ
fbem-31711	78	23	)	)	PUNCT
fbem-31711	78	24	right	right	ADJ
fbem-31711	78	25	side	side	NOUN
fbem-31711	78	26	impact	impact	NOUN
fbem-31711	78	27	(	(	PUNCT
fbem-31711	78	28	%	%	INTJ
fbem-31711	78	29	)	)	PUNCT
fbem-31711	78	30	recommended	recommend	VERB
fbem-31711	78	31	balance	balance	NOUN
fbem-31711	78	32	point	point	NOUN
fbem-31711	78	33	(	(	PUNCT
fbem-31711	78	34	%	%	INTJ
fbem-31711	78	35	)	)	PUNCT
fbem-31711	78	36	personalized	personalized	ADJ
fbem-31711	78	37	precision	precision	NOUN
fbem-31711	78	38	vs	vs	ADP
fbem-31711	78	39	privacy	privacy	NOUN
fbem-31711	78	40	protection	protection	NOUN
fbem-31711	78	41	70:30:00	70:30:00	NUM
fbem-31711	78	42	30:70	30:70	NUM
fbem-31711	78	43	55:45:00	55:45:00	NUM
fbem-31711	78	44	algorithm	algorithm	NOUN
fbem-31711	78	45	automation	automation	NOUN
fbem-31711	78	46	vs	vs	ADP
fbem-31711	78	47	creative	creative	ADJ
fbem-31711	78	48	uniqueness	uniqueness	NOUN
fbem-31711	78	49	80:20:00	80:20:00	NUM
fbem-31711	78	50	40:60	40:60	NUM
fbem-31711	78	51	65:35:00	65:35:00	NUM
fbem-31711	78	52	short	short	ADJ
fbem-31711	78	53	-	-	PUNCT
fbem-31711	78	54	term	term	NOUN
fbem-31711	78	55	conversion	conversion	NOUN
fbem-31711	78	56	vs	vs	ADP
fbem-31711	78	57	long	long	ADJ
fbem-31711	78	58	-	-	PUNCT
fbem-31711	78	59	term	term	NOUN
fbem-31711	78	60	brand	brand	NOUN
fbem-31711	78	61	value	value	NOUN
fbem-31711	78	62	75:25:00	75:25:00	NUM
fbem-31711	78	63	35:65	35:65	NUM
fbem-31711	78	64	50:50:00	50:50:00	NUM
fbem-31711	78	65	efficiency	efficiency	NOUN
fbem-31711	78	66	standardization	standardization	NOUN
fbem-31711	78	67	vs	vs	ADP
fbem-31711	78	68	innovation	innovation	NOUN
fbem-31711	78	69	exploration	exploration	NOUN
fbem-31711	78	70	85:15:00	85:15:00	NUM
fbem-31711	78	71	25:75	25:75	NUM
fbem-31711	78	72	60:40:00	60:40:00	NUM
fbem-31711	78	73	5.2	5.2	NUM
fbem-31711	78	74	.	.	PUNCT
fbem-31711	79	1	convergence	convergence	NOUN
fbem-31711	79	2	and	and	CCONJ
fbem-31711	79	3	innovation	innovation	NOUN
fbem-31711	79	4	trends	trend	NOUN
fbem-31711	79	5	the	the	DET
fbem-31711	79	6	convergence	convergence	NOUN
fbem-31711	79	7	of	of	ADP
fbem-31711	79	8	digital	digital	ADJ
fbem-31711	79	9	advertising	advertising	NOUN
fbem-31711	79	10	creativity	creativity	NOUN
fbem-31711	79	11	and	and	CCONJ
fbem-31711	79	12	user	user	NOUN
fbem-31711	79	13	behaviour	behaviour	NOUN
fbem-31711	79	14	analysis	analysis	NOUN
fbem-31711	79	15	is	be	AUX
fbem-31711	79	16	rapidly	rapidly	ADV
fbem-31711	79	17	evolving	evolve	VERB
fbem-31711	79	18	in	in	ADP
fbem-31711	79	19	several	several	ADJ
fbem-31711	79	20	cutting	cutting	NOUN
fbem-31711	79	21	-	-	PUNCT
fbem-31711	79	22	edge	edge	NOUN
fbem-31711	79	23	directions	direction	NOUN
fbem-31711	79	24	.	.	PUNCT
fbem-31711	80	1	immersive	immersive	ADJ
fbem-31711	80	2	experience	experience	NOUN
fbem-31711	80	3	design	design	NOUN
fbem-31711	80	4	is	be	AUX
fbem-31711	80	5	incorporating	incorporate	VERB
fbem-31711	80	6	augmented	augment	VERB
fbem-31711	80	7	reality	reality	NOUN
fbem-31711	80	8	and	and	CCONJ
fbem-31711	80	9	virtual	virtual	ADJ
fbem-31711	80	10	reality	reality	NOUN
fbem-31711	80	11	technologies	technology	NOUN
fbem-31711	80	12	into	into	ADP
fbem-31711	80	13	advertising	advertising	NOUN
fbem-31711	80	14	creativity	creativity	NOUN
fbem-31711	80	15	,	,	PUNCT
fbem-31711	80	16	with	with	ADP
fbem-31711	80	17	brands	brand	NOUN
fbem-31711	80	18	beginning	begin	VERB
fbem-31711	80	19	to	to	PART
fbem-31711	80	20	build	build	VERB
fbem-31711	80	21	interactive	interactive	ADJ
fbem-31711	80	22	three	three	NUM
fbem-31711	80	23	-	-	PUNCT
fbem-31711	80	24	dimensional	dimensional	ADJ
fbem-31711	80	25	product	product	NOUN
fbem-31711	80	26	displays	display	NOUN
fbem-31711	80	27	and	and	CCONJ
fbem-31711	80	28	scenario	scenario	NOUN
fbem-31711	80	29	simulations	simulation	NOUN
fbem-31711	80	30	.	.	PUNCT
fbem-31711	81	1	user	user	NOUN
fbem-31711	81	2	behaviour	behaviour	NOUN
fbem-31711	81	3	data	datum	NOUN
fbem-31711	81	4	in	in	ADP
fbem-31711	81	5	these	these	DET
fbem-31711	81	6	environments	environment	NOUN
fbem-31711	81	7	provides	provide	VERB
fbem-31711	81	8	richer	rich	ADJ
fbem-31711	81	9	interactive	interactive	ADJ
fbem-31711	81	10	dimensions	dimension	NOUN
fbem-31711	81	11	and	and	CCONJ
fbem-31711	81	12	decision	decision	NOUN
fbem-31711	81	13	-	-	PUNCT
fbem-31711	81	14	making	make	VERB
fbem-31711	81	15	insights	insight	NOUN
fbem-31711	81	16	than	than	ADP
fbem-31711	81	17	traditional	traditional	ADJ
fbem-31711	81	18	print	print	NOUN
fbem-31711	81	19	advertising	advertising	NOUN
fbem-31711	81	20	[	[	X
fbem-31711	81	21	14	14	NUM
fbem-31711	81	22	]	]	PUNCT
fbem-31711	81	23	.	.	PUNCT
fbem-31711	82	1	context	context	NOUN
fbem-31711	82	2	-	-	PUNCT
fbem-31711	82	3	aware	aware	ADJ
fbem-31711	82	4	creative	creative	ADJ
fbem-31711	82	5	systems	system	NOUN
fbem-31711	82	6	utilise	utilise	VERB
fbem-31711	82	7	iot	iot	NOUN
fbem-31711	82	8	devices	device	NOUN
fbem-31711	82	9	and	and	CCONJ
fbem-31711	82	10	geolocation	geolocation	NOUN
fbem-31711	82	11	data	datum	NOUN
fbem-31711	82	12	to	to	PART
fbem-31711	82	13	dynamically	dynamically	ADV
fbem-31711	82	14	adjust	adjust	VERB
fbem-31711	82	15	creative	creative	ADJ
fbem-31711	82	16	content	content	NOUN
fbem-31711	82	17	based	base	VERB
fbem-31711	82	18	on	on	ADP
fbem-31711	82	19	the	the	DET
fbem-31711	82	20	user	user	NOUN
fbem-31711	82	21	's	's	PART
fbem-31711	82	22	environment	environment	NOUN
fbem-31711	82	23	.	.	PUNCT
fbem-31711	83	1	retail	retail	ADJ
fbem-31711	83	2	brands	brand	NOUN
fbem-31711	83	3	report	report	VERB
fbem-31711	83	4	a	a	DET
fbem-31711	83	5	32	32	NUM
fbem-31711	83	6	%	%	NOUN
fbem-31711	83	7	increase	increase	NOUN
fbem-31711	83	8	in	in	ADP
fbem-31711	83	9	response	response	NOUN
fbem-31711	83	10	rates	rate	NOUN
fbem-31711	83	11	for	for	ADP
fbem-31711	83	12	such	such	ADJ
fbem-31711	83	13	contextualised	contextualised	ADJ
fbem-31711	83	14	ads	ad	NOUN
fbem-31711	83	15	.	.	PUNCT
fbem-31711	84	1	generative	generative	ADJ
fbem-31711	84	2	ai	ai	VERB
fbem-31711	84	3	is	be	AUX
fbem-31711	84	4	being	be	AUX
fbem-31711	84	5	applied	apply	VERB
fbem-31711	84	6	to	to	ADP
fbem-31711	84	7	hyper	hyper	ADJ
fbem-31711	84	8	-	-	ADJ
fbem-31711	84	9	personalised	personalised	ADJ
fbem-31711	84	10	content	content	NOUN
fbem-31711	84	11	creation	creation	NOUN
fbem-31711	84	12	,	,	PUNCT
fbem-31711	84	13	generating	generate	VERB
fbem-31711	84	14	matching	matching	ADJ
fbem-31711	84	15	visual	visual	ADJ
fbem-31711	84	16	and	and	CCONJ
fbem-31711	84	17	textual	textual	ADJ
fbem-31711	84	18	elements	element	NOUN
fbem-31711	84	19	in	in	ADP
fbem-31711	84	20	real	real	ADJ
fbem-31711	84	21	time	time	NOUN
fbem-31711	84	22	based	base	VERB
fbem-31711	84	23	on	on	ADP
fbem-31711	84	24	users	user	NOUN
fbem-31711	84	25	'	'	PART
fbem-31711	84	26	historical	historical	ADJ
fbem-31711	84	27	preferences	preference	NOUN
fbem-31711	84	28	,	,	PUNCT
fbem-31711	84	29	reducing	reduce	VERB
fbem-31711	84	30	creative	creative	ADJ
fbem-31711	84	31	production	production	NOUN
fbem-31711	84	32	cycles	cycle	NOUN
fbem-31711	84	33	by	by	ADP
fbem-31711	84	34	over	over	ADP
fbem-31711	84	35	75	75	NUM
fbem-31711	84	36	%	%	NOUN
fbem-31711	84	37	.	.	PUNCT
fbem-31711	85	1	neuromarketing	neuromarketing	NOUN
fbem-31711	85	2	technology	technology	NOUN
fbem-31711	85	3	uses	use	VERB
fbem-31711	85	4	electroencephalography	electroencephalography	NOUN
fbem-31711	85	5	(	(	PUNCT
fbem-31711	85	6	eeg	eeg	NOUN
fbem-31711	85	7	)	)	PUNCT
fbem-31711	85	8	and	and	CCONJ
fbem-31711	85	9	biofeedback	biofeedback	NOUN
fbem-31711	85	10	devices	device	NOUN
fbem-31711	85	11	to	to	PART
fbem-31711	85	12	measure	measure	VERB
fbem-31711	85	13	users	user	NOUN
fbem-31711	85	14	'	'	PART
fbem-31711	85	15	subconscious	subconscious	ADJ
fbem-31711	85	16	reactions	reaction	NOUN
fbem-31711	85	17	,	,	PUNCT
fbem-31711	85	18	providing	provide	VERB
fbem-31711	85	19	deeper	deep	ADJ
fbem-31711	85	20	data	datum	NOUN
fbem-31711	85	21	for	for	ADP
fbem-31711	85	22	creative	creative	ADJ
fbem-31711	85	23	optimisation	optimisation	NOUN
fbem-31711	85	24	beyond	beyond	ADP
fbem-31711	85	25	self	self	NOUN
fbem-31711	85	26	-	-	PUNCT
fbem-31711	85	27	reported	report	VERB
fbem-31711	85	28	feedback	feedback	NOUN
fbem-31711	85	29	.	.	PUNCT
fbem-31711	86	1	metaverse	metaverse	NOUN
fbem-31711	86	2	marketing	marketing	NOUN
fbem-31711	86	3	experiments	experiment	NOUN
fbem-31711	86	4	explore	explore	VERB
fbem-31711	86	5	brand	brand	NOUN
fbem-31711	86	6	experience	experience	NOUN
fbem-31711	86	7	design	design	NOUN
fbem-31711	86	8	within	within	ADP
fbem-31711	86	9	digital	digital	ADJ
fbem-31711	86	10	avatars	avatar	NOUN
fbem-31711	86	11	and	and	CCONJ
fbem-31711	86	12	virtual	virtual	ADJ
fbem-31711	86	13	communities	community	NOUN
fbem-31711	86	14	,	,	PUNCT
fbem-31711	86	15	with	with	ADP
fbem-31711	86	16	user	user	NOUN
fbem-31711	86	17	behaviour	behaviour	NOUN
fbem-31711	86	18	patterns	pattern	NOUN
fbem-31711	86	19	in	in	ADP
fbem-31711	86	20	virtual	virtual	ADJ
fbem-31711	86	21	worlds	world	NOUN
fbem-31711	86	22	offering	offer	VERB
fbem-31711	86	23	new	new	ADJ
fbem-31711	86	24	perspectives	perspective	NOUN
fbem-31711	86	25	for	for	ADP
fbem-31711	86	26	real	real	ADJ
fbem-31711	86	27	-	-	PUNCT
fbem-31711	86	28	world	world	NOUN
fbem-31711	86	29	creative	creative	ADJ
fbem-31711	86	30	strategies	strategy	NOUN
fbem-31711	86	31	.	.	PUNCT
fbem-31711	87	1	these	these	DET
fbem-31711	87	2	innovative	innovative	ADJ
fbem-31711	87	3	directions	direction	NOUN
fbem-31711	87	4	are	be	AUX
fbem-31711	87	5	redefining	redefine	VERB
fbem-31711	87	6	the	the	DET
fbem-31711	87	7	essence	essence	NOUN
fbem-31711	87	8	of	of	ADP
fbem-31711	87	9	advertising	advertising	NOUN
fbem-31711	87	10	creativity	creativity	NOUN
fbem-31711	87	11	,	,	PUNCT
fbem-31711	87	12	shifting	shift	VERB
fbem-31711	87	13	from	from	ADP
fbem-31711	87	14	one	one	NUM
fbem-31711	87	15	-	-	PUNCT
fbem-31711	87	16	way	way	NOUN
fbem-31711	87	17	presentation	presentation	NOUN
fbem-31711	87	18	to	to	AUX
fbem-31711	87	19	immersive	immersive	ADJ
fbem-31711	87	20	experiences	experience	NOUN
fbem-31711	87	21	and	and	CCONJ
fbem-31711	87	22	two	two	NUM
fbem-31711	87	23	-	-	PUNCT
fbem-31711	87	24	way	way	NOUN
fbem-31711	87	25	dialogue	dialogue	NOUN
fbem-31711	87	26	.	.	PUNCT
fbem-31711	88	1	6	6	NUM
fbem-31711	88	2	.	.	X
fbem-31711	88	3	practical	practical	ADJ
fbem-31711	88	4	recommendations	recommendation	NOUN
fbem-31711	88	5	6.1	6.1	NUM
fbem-31711	88	6	.	.	PUNCT
fbem-31711	89	1	data	datum	NOUN
fbem-31711	89	2	infrastructure	infrastructure	PROPN
fbem-31711	89	3	data	datum	NOUN
fbem-31711	89	4	infrastructure	infrastructure	NOUN
fbem-31711	89	5	forms	form	VERB
fbem-31711	89	6	the	the	DET
fbem-31711	89	7	core	core	NOUN
fbem-31711	89	8	support	support	NOUN
fbem-31711	89	9	for	for	ADP
fbem-31711	89	10	behaviourdriven	behaviourdriven	ADJ
fbem-31711	89	11	creative	creative	ADJ
fbem-31711	89	12	optimisation	optimisation	NOUN
fbem-31711	89	13	.	.	PUNCT
fbem-31711	90	1	companies	company	NOUN
fbem-31711	90	2	need	need	VERB
fbem-31711	90	3	to	to	PART
fbem-31711	90	4	establish	establish	VERB
fbem-31711	90	5	a	a	DET
fbem-31711	90	6	comprehensive	comprehensive	ADJ
fbem-31711	90	7	data	datum	NOUN
fbem-31711	90	8	collection	collection	NOUN
fbem-31711	90	9	and	and	CCONJ
fbem-31711	90	10	governance	governance	NOUN
fbem-31711	90	11	system	system	NOUN
fbem-31711	90	12	.	.	PUNCT
fbem-31711	91	1	the	the	DET
fbem-31711	91	2	data	data	PROPN
fbem-31711	91	3	lake	lake	NOUN
fbem-31711	91	4	architecture	architecture	NOUN
fbem-31711	91	5	integrates	integrate	VERB
fbem-31711	91	6	cross	cross	ADJ
fbem-31711	91	7	-	-	ADJ
fbem-31711	91	8	channel	channel	ADJ
fbem-31711	91	9	user	user	NOUN
fbem-31711	91	10	behaviour	behaviour	NOUN
fbem-31711	91	11	data	data	PROPN
fbem-31711	91	12	,	,	PUNCT
fbem-31711	91	13	breaking	break	VERB
fbem-31711	91	14	down	down	ADP
fbem-31711	91	15	existing	exist	VERB
fbem-31711	91	16	data	datum	NOUN
fbem-31711	91	17	silos	silo	NOUN
fbem-31711	91	18	and	and	CCONJ
fbem-31711	91	19	enabling	enable	VERB
fbem-31711	91	20	end	end	NOUN
fbem-31711	91	21	-	-	PUNCT
fbem-31711	91	22	toend	toend	NOUN
fbem-31711	91	23	behaviour	behaviour	NOUN
fbem-31711	91	24	tracking	tracking	NOUN
fbem-31711	91	25	from	from	ADP
fbem-31711	91	26	ad	ad	NOUN
fbem-31711	91	27	display	display	NOUN
fbem-31711	91	28	to	to	ADP
fbem-31711	91	29	final	final	ADJ
fbem-31711	91	30	conversion	conversion	NOUN
fbem-31711	91	31	.	.	PUNCT
fbem-31711	92	1	identity	identity	NOUN
fbem-31711	92	2	resolution	resolution	NOUN
fbem-31711	92	3	technology	technology	NOUN
fbem-31711	92	4	coordinates	coordinate	VERB
fbem-31711	92	5	user	user	NOUN
fbem-31711	92	6	identity	identity	NOUN
fbem-31711	92	7	matching	match	VERB
fbem-31711	92	8	across	across	ADP
fbem-31711	92	9	different	different	ADJ
fbem-31711	92	10	devices	device	NOUN
fbem-31711	92	11	and	and	CCONJ
fbem-31711	92	12	platforms	platform	NOUN
fbem-31711	92	13	,	,	PUNCT
fbem-31711	92	14	forming	form	VERB
fbem-31711	92	15	a	a	DET
fbem-31711	92	16	unified	unified	ADJ
fbem-31711	92	17	user	user	NOUN
fbem-31711	92	18	view	view	NOUN
fbem-31711	92	19	.	.	PUNCT
fbem-31711	93	1	according	accord	VERB
fbem-31711	93	2	to	to	ADP
fbem-31711	93	3	industry	industry	NOUN
fbem-31711	93	4	reports	report	NOUN
fbem-31711	93	5	,	,	PUNCT
fbem-31711	93	6	robust	robust	ADJ
fbem-31711	93	7	crossscreen	crossscreen	NOUN
fbem-31711	93	8	identification	identification	NOUN
fbem-31711	93	9	can	can	AUX
fbem-31711	93	10	improve	improve	VERB
fbem-31711	93	11	creative	creative	ADJ
fbem-31711	93	12	targeting	targeting	NOUN
fbem-31711	93	13	accuracy	accuracy	NOUN
fbem-31711	93	14	by	by	ADP
fbem-31711	93	15	up	up	ADP
fbem-31711	93	16	to	to	PART
fbem-31711	93	17	42	42	NUM
fbem-31711	93	18	%	%	NOUN
fbem-31711	93	19	.	.	PUNCT
fbem-31711	94	1	data	datum	NOUN
fbem-31711	94	2	layering	layering	NOUN
fbem-31711	94	3	ensures	ensure	VERB
fbem-31711	94	4	efficient	efficient	ADJ
fbem-31711	94	5	conversion	conversion	NOUN
fbem-31711	94	6	from	from	ADP
fbem-31711	94	7	raw	raw	ADJ
fbem-31711	94	8	behavioural	behavioural	ADJ
fbem-31711	94	9	logs	log	NOUN
fbem-31711	94	10	to	to	ADP
fbem-31711	94	11	actionable	actionable	ADJ
fbem-31711	94	12	insights	insight	NOUN
fbem-31711	94	13	.	.	PUNCT
fbem-31711	95	1	structured	structured	ADJ
fbem-31711	95	2	data	datum	NOUN
fbem-31711	95	3	supports	support	VERB
fbem-31711	95	4	quantitative	quantitative	ADJ
fbem-31711	95	5	analysis	analysis	NOUN
fbem-31711	95	6	,	,	PUNCT
fbem-31711	95	7	while	while	SCONJ
fbem-31711	95	8	unstructured	unstructured	ADJ
fbem-31711	95	9	data	datum	NOUN
fbem-31711	95	10	captures	capture	VERB
fbem-31711	95	11	user	user	NOUN
fbem-31711	95	12	emotions	emotion	NOUN
fbem-31711	95	13	and	and	CCONJ
fbem-31711	95	14	contextual	contextual	ADJ
fbem-31711	95	15	information	information	NOUN
fbem-31711	95	16	.	.	PUNCT
fbem-31711	96	1	privacy	privacy	NOUN
fbem-31711	96	2	compliance	compliance	NOUN
fbem-31711	96	3	frameworks	framework	NOUN
fbem-31711	96	4	maximise	maximise	VERB
fbem-31711	96	5	data	datum	NOUN
fbem-31711	96	6	value	value	NOUN
fbem-31711	96	7	while	while	SCONJ
fbem-31711	96	8	protecting	protect	VERB
fbem-31711	96	9	user	user	NOUN
fbem-31711	96	10	rights	right	NOUN
fbem-31711	96	11	,	,	PUNCT
fbem-31711	96	12	using	use	VERB
fbem-31711	96	13	techniques	technique	NOUN
fbem-31711	96	14	such	such	ADJ
fbem-31711	96	15	as	as	ADP
fbem-31711	96	16	differential	differential	ADJ
fbem-31711	96	17	privacy	privacy	NOUN
fbem-31711	96	18	to	to	PART
fbem-31711	96	19	safeguard	safeguard	VERB
fbem-31711	96	20	individual	individual	ADJ
fbem-31711	96	21	data	datum	NOUN
fbem-31711	96	22	security	security	NOUN
fbem-31711	96	23	[	[	X
fbem-31711	96	24	15	15	NUM
fbem-31711	96	25	]	]	PUNCT
fbem-31711	96	26	.	.	PUNCT
fbem-31711	97	1	real	real	ADJ
fbem-31711	97	2	-	-	PUNCT
fbem-31711	97	3	time	time	NOUN
fbem-31711	97	4	data	datum	NOUN
fbem-31711	97	5	processing	processing	NOUN
fbem-31711	97	6	pipelines	pipeline	NOUN
fbem-31711	97	7	reduce	reduce	VERB
fbem-31711	97	8	user	user	NOUN
fbem-31711	97	9	behaviour	behaviour	NOUN
fbem-31711	97	10	feedback	feedback	NOUN
fbem-31711	97	11	latency	latency	NOUN
fbem-31711	97	12	from	from	ADP
fbem-31711	97	13	traditional	traditional	ADJ
fbem-31711	97	14	hours	hour	NOUN
fbem-31711	97	15	to	to	AUX
fbem-31711	97	16	milliseconds	millisecond	NOUN
fbem-31711	97	17	,	,	PUNCT
fbem-31711	97	18	enabling	enable	VERB
fbem-31711	97	19	creative	creative	ADJ
fbem-31711	97	20	optimisation	optimisation	NOUN
fbem-31711	97	21	to	to	PART
fbem-31711	97	22	respond	respond	VERB
fbem-31711	97	23	instantly	instantly	ADV
fbem-31711	97	24	to	to	ADP
fbem-31711	97	25	market	market	NOUN
fbem-31711	97	26	changes	change	NOUN
fbem-31711	97	27	.	.	PUNCT
fbem-31711	98	1	leading	lead	VERB
fbem-31711	98	2	companies	company	NOUN
fbem-31711	98	3	have	have	AUX
fbem-31711	98	4	established	establish	VERB
fbem-31711	98	5	data	data	NOUN
fbem-31711	98	6	asset	asset	NOUN
fbem-31711	98	7	catalogues	catalogue	NOUN
fbem-31711	98	8	,	,	PUNCT
fbem-31711	98	9	clearly	clearly	ADV
fbem-31711	98	10	defining	define	VERB
fbem-31711	98	11	the	the	DET
fbem-31711	98	12	key	key	ADJ
fbem-31711	98	13	data	datum	NOUN
fbem-31711	98	14	metrics	metric	NOUN
fbem-31711	98	15	and	and	CCONJ
fbem-31711	98	16	accountability	accountability	NOUN
fbem-31711	98	17	frameworks	framework	NOUN
fbem-31711	98	18	required	require	VERB
fbem-31711	98	19	for	for	ADP
fbem-31711	98	20	creative	creative	ADJ
fbem-31711	98	21	decision	decision	NOUN
fbem-31711	98	22	-	-	PUNCT
fbem-31711	98	23	making	making	NOUN
fbem-31711	98	24	,	,	PUNCT
fbem-31711	98	25	fostering	foster	VERB
fbem-31711	98	26	a	a	DET
fbem-31711	98	27	data	data	NOUN
fbem-31711	98	28	-	-	PUNCT
fbem-31711	98	29	driven	drive	VERB
fbem-31711	98	30	creative	creative	ADJ
fbem-31711	98	31	culture	culture	NOUN
fbem-31711	98	32	.	.	PUNCT
fbem-31711	99	1	6.2	6.2	NUM
fbem-31711	99	2	.	.	PUNCT
fbem-31711	100	1	layered	layer	VERB
fbem-31711	100	2	creative	creative	ADJ
fbem-31711	100	3	strategy	strategy	NOUN
fbem-31711	100	4	the	the	DET
fbem-31711	100	5	layered	layered	ADJ
fbem-31711	100	6	creative	creative	ADJ
fbem-31711	100	7	strategy	strategy	NOUN
fbem-31711	100	8	designs	design	NOUN
fbem-31711	100	9	differentiated	differentiate	VERB
fbem-31711	100	10	creative	creative	ADJ
fbem-31711	100	11	solutions	solution	NOUN
fbem-31711	100	12	based	base	VERB
fbem-31711	100	13	on	on	ADP
fbem-31711	100	14	user	user	NOUN
fbem-31711	100	15	journey	journey	NOUN
fbem-31711	100	16	stages	stage	NOUN
fbem-31711	100	17	and	and	CCONJ
fbem-31711	100	18	behavioural	behavioural	ADJ
fbem-31711	100	19	characteristics	characteristic	NOUN
fbem-31711	100	20	to	to	PART
fbem-31711	100	21	achieve	achieve	VERB
fbem-31711	100	22	precise	precise	ADJ
fbem-31711	100	23	targeting	targeting	NOUN
fbem-31711	100	24	and	and	CCONJ
fbem-31711	100	25	efficient	efficient	ADJ
fbem-31711	100	26	conversion	conversion	NOUN
fbem-31711	100	27	.	.	PUNCT
fbem-31711	101	1	cognitive	cognitive	ADJ
fbem-31711	101	2	-	-	PUNCT
fbem-31711	101	3	layer	layer	NOUN
fbem-31711	101	4	creatives	creative	NOUN
fbem-31711	101	5	focus	focus	VERB
fbem-31711	101	6	on	on	ADP
fbem-31711	101	7	breaking	break	VERB
fbem-31711	101	8	through	through	ADP
fbem-31711	101	9	attention	attention	NOUN
fbem-31711	101	10	barriers	barrier	NOUN
fbem-31711	101	11	by	by	ADP
fbem-31711	101	12	using	use	VERB
fbem-31711	101	13	visual	visual	ADJ
fbem-31711	101	14	psychology	psychology	NOUN
fbem-31711	101	15	principles	principle	NOUN
fbem-31711	101	16	to	to	PART
fbem-31711	101	17	design	design	VERB
fbem-31711	101	18	highly	highly	ADV
fbem-31711	101	19	recognisable	recognisable	ADJ
fbem-31711	101	20	elements	element	NOUN
fbem-31711	101	21	.	.	PUNCT
fbem-31711	102	1	research	research	NOUN
fbem-31711	102	2	shows	show	VERB
fbem-31711	102	3	that	that	SCONJ
fbem-31711	102	4	the	the	DET
fbem-31711	102	5	visual	visual	ADJ
fbem-31711	102	6	impact	impact	NOUN
fbem-31711	102	7	in	in	ADP
fbem-31711	102	8	the	the	DET
fbem-31711	102	9	first	first	ADJ
fbem-31711	102	10	3	3	NUM
fbem-31711	102	11	seconds	second	NOUN
fbem-31711	102	12	determines	determine	VERB
fbem-31711	102	13	75	75	NUM
fbem-31711	102	14	%	%	NOUN
fbem-31711	102	15	of	of	ADP
fbem-31711	102	16	advertising	advertising	NOUN
fbem-31711	102	17	effectiveness	effectiveness	NOUN
fbem-31711	102	18	.	.	PUNCT
fbem-31711	103	1	interest	interest	NOUN
fbem-31711	103	2	-	-	PUNCT
fbem-31711	103	3	layer	layer	NOUN
fbem-31711	103	4	creative	creative	ADJ
fbem-31711	103	5	emphasizes	emphasize	VERB
fbem-31711	103	6	relevance	relevance	NOUN
fbem-31711	103	7	matching	matching	NOUN
fbem-31711	103	8	,	,	PUNCT
fbem-31711	103	9	inferring	infer	VERB
fbem-31711	103	10	user	user	NOUN
fbem-31711	103	11	interests	interest	NOUN
fbem-31711	103	12	based	base	VERB
fbem-31711	103	13	on	on	ADP
fbem-31711	103	14	historical	historical	ADJ
fbem-31711	103	15	behaviour	behaviour	NOUN
fbem-31711	103	16	to	to	PART
fbem-31711	103	17	customise	customise	VERB
fbem-31711	103	18	content	content	NOUN
fbem-31711	103	19	themes	theme	NOUN
fbem-31711	103	20	and	and	CCONJ
fbem-31711	103	21	formats	format	NOUN
fbem-31711	103	22	.	.	PUNCT
fbem-31711	104	1	interest	interest	NOUN
fbem-31711	104	2	-	-	PUNCT
fbem-31711	104	3	matched	match	VERB
fbem-31711	104	4	creative	creative	ADJ
fbem-31711	104	5	for	for	ADP
fbem-31711	104	6	segmented	segment	VERB
fbem-31711	104	7	audiences	audience	NOUN
fbem-31711	104	8	achieves	achieve	VERB
fbem-31711	104	9	an	an	DET
fbem-31711	104	10	average	average	ADJ
fbem-31711	104	11	31	31	NUM
fbem-31711	104	12	%	%	NOUN
fbem-31711	104	13	higher	high	ADJ
fbem-31711	104	14	click	click	VERB
fbem-31711	104	15	-	-	PUNCT
fbem-31711	104	16	through	through	ADP
fbem-31711	104	17	rate	rate	NOUN
fbem-31711	104	18	than	than	ADP
fbem-31711	104	19	generic	generic	ADJ
fbem-31711	104	20	creative	creative	ADJ
fbem-31711	104	21	.	.	PUNCT
fbem-31711	105	1	consideration	consideration	NOUN
fbem-31711	105	2	-	-	PUNCT
fbem-31711	105	3	layer	layer	NOUN
fbem-31711	105	4	creative	creative	NOUN
fbem-31711	105	5	focuses	focus	VERB
fbem-31711	105	6	on	on	ADP
fbem-31711	105	7	presenting	present	VERB
fbem-31711	105	8	solutions	solution	NOUN
fbem-31711	105	9	and	and	CCONJ
fbem-31711	105	10	differentiating	differentiate	VERB
fbem-31711	105	11	from	from	ADP
fbem-31711	105	12	competitors	competitor	NOUN
fbem-31711	105	13	,	,	PUNCT
fbem-31711	105	14	using	use	VERB
fbem-31711	105	15	behavioural	behavioural	ADJ
fbem-31711	105	16	data	datum	NOUN
fbem-31711	105	17	to	to	PART
fbem-31711	105	18	identify	identify	VERB
fbem-31711	105	19	user	user	NOUN
fbem-31711	105	20	pain	pain	NOUN
fbem-31711	105	21	points	point	NOUN
fbem-31711	105	22	and	and	CCONJ
fbem-31711	105	23	decision	decision	NOUN
fbem-31711	105	24	barriers	barrier	NOUN
fbem-31711	105	25	,	,	PUNCT
fbem-31711	105	26	and	and	CCONJ
fbem-31711	105	27	providing	provide	VERB
fbem-31711	105	28	targeted	target	VERB
fbem-31711	105	29	information	information	NOUN
fbem-31711	105	30	support	support	NOUN
fbem-31711	105	31	.	.	PUNCT
fbem-31711	106	1	action	action	NOUN
fbem-31711	106	2	-	-	PUNCT
fbem-31711	106	3	layer	layer	NOUN
fbem-31711	106	4	creativity	creativity	NOUN
fbem-31711	106	5	optimises	optimise	VERB
fbem-31711	106	6	conversion	conversion	NOUN
fbem-31711	106	7	paths	path	NOUN
fbem-31711	106	8	and	and	CCONJ
fbem-31711	106	9	behavioural	behavioural	ADJ
fbem-31711	106	10	guidance	guidance	NOUN
fbem-31711	106	11	.	.	PUNCT
fbem-31711	107	1	micro	micro	ADJ
fbem-31711	107	2	-	-	NOUN
fbem-31711	107	3	interaction	interaction	NOUN
fbem-31711	107	4	design	design	NOUN
fbem-31711	107	5	and	and	CCONJ
fbem-31711	107	6	contextualised	contextualised	ADJ
fbem-31711	107	7	calls	call	NOUN
fbem-31711	107	8	to	to	ADP
fbem-31711	107	9	action	action	NOUN
fbem-31711	107	10	significantly	significantly	ADV
fbem-31711	107	11	reduce	reduce	VERB
fbem-31711	107	12	operational	operational	ADJ
fbem-31711	107	13	friction	friction	NOUN
fbem-31711	107	14	,	,	PUNCT
fbem-31711	107	15	increasing	increase	VERB
fbem-31711	107	16	form	form	NOUN
fbem-31711	107	17	completion	completion	NOUN
fbem-31711	107	18	rates	rate	NOUN
fbem-31711	107	19	by	by	ADP
fbem-31711	107	20	22	22	NUM
fbem-31711	107	21	%	%	NOUN
fbem-31711	107	22	.	.	PUNCT
fbem-31711	108	1	loyaltylayer	loyaltylayer	NOUN
fbem-31711	108	2	creativity	creativity	NOUN
fbem-31711	108	3	builds	build	VERB
fbem-31711	108	4	personalised	personalised	ADJ
fbem-31711	108	5	experiences	experience	NOUN
fbem-31711	108	6	based	base	VERB
fbem-31711	108	7	on	on	ADP
fbem-31711	108	8	users	user	NOUN
fbem-31711	108	9	'	'	PART
fbem-31711	108	10	historical	historical	ADJ
fbem-31711	108	11	interactions	interaction	NOUN
fbem-31711	108	12	,	,	PUNCT
fbem-31711	108	13	strengthening	strengthen	VERB
fbem-31711	108	14	brand	brand	NOUN
fbem-31711	108	15	connections	connection	NOUN
fbem-31711	108	16	.	.	PUNCT
fbem-31711	109	1	a	a	DET
fbem-31711	109	2	cross	cross	ADJ
fbem-31711	109	3	-	-	ADJ
fbem-31711	109	4	layer	layer	ADJ
fbem-31711	109	5	creativity	creativity	NOUN
fbem-31711	109	6	collaboration	collaboration	NOUN
fbem-31711	109	7	system	system	NOUN
fbem-31711	109	8	ensures	ensure	VERB
fbem-31711	109	9	that	that	SCONJ
fbem-31711	109	10	creativity	creativity	NOUN
fbem-31711	109	11	across	across	ADP
fbem-31711	109	12	all	all	DET
fbem-31711	109	13	layers	layer	NOUN
fbem-31711	109	14	maintains	maintain	VERB
fbem-31711	109	15	brand	brand	NOUN
fbem-31711	109	16	consistency	consistency	NOUN
fbem-31711	109	17	while	while	SCONJ
fbem-31711	109	18	meeting	meet	VERB
fbem-31711	109	19	different	different	ADJ
fbem-31711	109	20	marketing	marketing	NOUN
fbem-31711	109	21	objectives	objective	NOUN
fbem-31711	109	22	at	at	ADP
fbem-31711	109	23	each	each	DET
fbem-31711	109	24	stage	stage	NOUN
fbem-31711	109	25	,	,	PUNCT
fbem-31711	109	26	achieving	achieve	VERB
fbem-31711	109	27	strategic	strategic	ADJ
fbem-31711	109	28	integration	integration	NOUN
fbem-31711	109	29	and	and	CCONJ
fbem-31711	109	30	resource	resource	NOUN
fbem-31711	109	31	optimisation	optimisation	NOUN
fbem-31711	109	32	.	.	PUNCT
fbem-31711	110	1	6.3	6.3	NUM
fbem-31711	110	2	.	.	PUNCT
fbem-31711	111	1	effect	effect	NOUN
fbem-31711	111	2	evaluation	evaluation	NOUN
fbem-31711	111	3	system	system	NOUN
fbem-31711	111	4	the	the	DET
fbem-31711	111	5	effect	effect	NOUN
fbem-31711	111	6	evaluation	evaluation	NOUN
fbem-31711	111	7	system	system	NOUN
fbem-31711	111	8	provides	provide	VERB
fbem-31711	111	9	scientific	scientific	ADJ
fbem-31711	111	10	basis	basis	NOUN
fbem-31711	111	11	for	for	ADP
fbem-31711	111	12	creative	creative	ADJ
fbem-31711	111	13	optimisation	optimisation	NOUN
fbem-31711	111	14	,	,	PUNCT
fbem-31711	111	15	with	with	ADP
fbem-31711	111	16	a	a	DET
fbem-31711	111	17	multi	multi	ADJ
fbem-31711	111	18	-	-	ADJ
fbem-31711	111	19	dimensional	dimensional	ADJ
fbem-31711	111	20	indicator	indicator	NOUN
fbem-31711	111	21	framework	framework	NOUN
fbem-31711	111	22	that	that	PRON
fbem-31711	111	23	goes	go	VERB
fbem-31711	111	24	beyond	beyond	ADP
fbem-31711	111	25	simple	simple	ADJ
fbem-31711	111	26	click	click	NOUN
fbem-31711	111	27	-	-	PUNCT
fbem-31711	111	28	through	through	ADP
fbem-31711	111	29	rates	rate	NOUN
fbem-31711	111	30	and	and	CCONJ
fbem-31711	111	31	conversion	conversion	NOUN
fbem-31711	111	32	rates	rate	NOUN
fbem-31711	111	33	.	.	PUNCT
fbem-31711	112	1	immediate	immediate	ADJ
fbem-31711	112	2	response	response	NOUN
fbem-31711	112	3	indicators	indicator	NOUN
fbem-31711	112	4	monitor	monitor	VERB
fbem-31711	112	5	users	user	NOUN
fbem-31711	112	6	'	'	PART
fbem-31711	112	7	direct	direct	ADJ
fbem-31711	112	8	reactions	reaction	NOUN
fbem-31711	112	9	,	,	PUNCT
fbem-31711	112	10	including	include	VERB
fbem-31711	112	11	attention	attention	NOUN
fbem-31711	112	12	indicators	indicator	NOUN
fbem-31711	112	13	(	(	PUNCT
fbem-31711	112	14	such	such	ADJ
fbem-31711	112	15	as	as	ADP
fbem-31711	112	16	visual	visual	ADJ
fbem-31711	112	17	hotspot	hotspot	NOUN
fbem-31711	112	18	distribution	distribution	NOUN
fbem-31711	112	19	and	and	CCONJ
fbem-31711	112	20	time	time	NOUN
fbem-31711	112	21	spent	spend	VERB
fbem-31711	112	22	on	on	ADP
fbem-31711	112	23	the	the	DET
fbem-31711	112	24	first	first	ADJ
fbem-31711	112	25	screen	screen	NOUN
fbem-31711	112	26	)	)	PUNCT
fbem-31711	112	27	,	,	PUNCT
fbem-31711	112	28	emotional	emotional	ADJ
fbem-31711	112	29	indicators	indicator	NOUN
fbem-31711	112	30	(	(	PUNCT
fbem-31711	112	31	such	such	ADJ
fbem-31711	112	32	as	as	ADP
fbem-31711	112	33	emotion	emotion	NOUN
fbem-31711	112	34	tag	tag	NOUN
fbem-31711	112	35	distribution	distribution	NOUN
fbem-31711	112	36	and	and	CCONJ
fbem-31711	112	37	interaction	interaction	NOUN
fbem-31711	112	38	emotion	emotion	NOUN
fbem-31711	112	39	values	value	NOUN
fbem-31711	112	40	)	)	PUNCT
fbem-31711	112	41	,	,	PUNCT
fbem-31711	112	42	and	and	CCONJ
fbem-31711	112	43	behavioural	behavioural	ADJ
fbem-31711	112	44	indicators	indicator	NOUN
fbem-31711	112	45	(	(	PUNCT
fbem-31711	112	46	such	such	ADJ
fbem-31711	112	47	as	as	ADP
fbem-31711	112	48	click	click	VERB
fbem-31711	112	49	depth	depth	NOUN
fbem-31711	112	50	and	and	CCONJ
fbem-31711	112	51	interaction	interaction	NOUN
fbem-31711	112	52	trajectories	trajectory	NOUN
fbem-31711	112	53	)	)	PUNCT
fbem-31711	112	54	.	.	PUNCT
fbem-31711	113	1	mid	mid	ADJ
fbem-31711	113	2	-	-	ADJ
fbem-31711	113	3	term	term	NOUN
fbem-31711	113	4	effectiveness	effectiveness	NOUN
fbem-31711	113	5	metrics	metric	NOUN
fbem-31711	113	6	track	track	VERB
fbem-31711	113	7	the	the	DET
fbem-31711	113	8	user	user	NOUN
fbem-31711	113	9	decision	decision	NOUN
fbem-31711	113	10	-	-	PUNCT
fbem-31711	113	11	making	make	VERB
fbem-31711	113	12	process	process	NOUN
fbem-31711	113	13	,	,	PUNCT
fbem-31711	113	14	including	include	VERB
fbem-31711	113	15	completion	completion	NOUN
fbem-31711	113	16	rates	rate	NOUN
fbem-31711	113	17	at	at	ADP
fbem-31711	113	18	each	each	DET
fbem-31711	113	19	stage	stage	NOUN
fbem-31711	113	20	of	of	ADP
fbem-31711	113	21	the	the	DET
fbem-31711	113	22	conversion	conversion	NOUN
fbem-31711	113	23	funnel	funnel	NOUN
fbem-31711	113	24	,	,	PUNCT
fbem-31711	113	25	conversion	conversion	NOUN
fbem-31711	113	26	duration	duration	NOUN
fbem-31711	113	27	,	,	PUNCT
fbem-31711	113	28	and	and	CCONJ
fbem-31711	113	29	cost	cost	NOUN
fbem-31711	113	30	efficiency	efficiency	NOUN
fbem-31711	113	31	.	.	PUNCT
fbem-31711	114	1	long	long	ADJ
fbem-31711	114	2	-	-	PUNCT
fbem-31711	114	3	term	term	NOUN
fbem-31711	114	4	value	value	NOUN
fbem-31711	114	5	metrics	metric	NOUN
fbem-31711	114	6	assess	assess	VERB
fbem-31711	114	7	the	the	DET
fbem-31711	114	8	contribution	contribution	NOUN
fbem-31711	114	9	of	of	ADP
fbem-31711	114	10	creative	creative	ADJ
fbem-31711	114	11	content	content	NOUN
fbem-31711	114	12	to	to	ADP
fbem-31711	114	13	brand	brand	NOUN
fbem-31711	114	14	equity	equity	NOUN
fbem-31711	114	15	,	,	PUNCT
fbem-31711	114	16	including	include	VERB
fbem-31711	114	17	brand	brand	NOUN
fbem-31711	114	18	awareness	awareness	NOUN
fbem-31711	114	19	improvement	improvement	NOUN
fbem-31711	114	20	,	,	PUNCT
fbem-31711	114	21	emotional	emotional	ADJ
fbem-31711	114	22	connection	connection	NOUN
fbem-31711	114	23	strength	strength	NOUN
fbem-31711	114	24	,	,	PUNCT
fbem-31711	114	25	and	and	CCONJ
fbem-31711	114	26	changes	change	NOUN
fbem-31711	114	27	in	in	ADP
fbem-31711	114	28	loyalty	loyalty	NOUN
fbem-31711	114	29	.	.	PUNCT
fbem-31711	115	1	attribution	attribution	NOUN
fbem-31711	115	2	models	model	NOUN
fbem-31711	115	3	utilise	utilise	VERB
fbem-31711	115	4	markov	markov	NOUN
fbem-31711	115	5	chain	chain	NOUN
fbem-31711	115	6	analysis	analysis	NOUN
fbem-31711	115	7	and	and	CCONJ
fbem-31711	115	8	machine	machine	NOUN
fbem-31711	115	9	learning	learn	VERB
fbem-31711	115	10	algorithms	algorithm	NOUN
fbem-31711	115	11	to	to	PART
fbem-31711	115	12	precisely	precisely	ADV
fbem-31711	115	13	quantify	quantify	VERB
fbem-31711	115	14	the	the	DET
fbem-31711	115	15	contribution	contribution	NOUN
fbem-31711	115	16	weights	weight	NOUN
fbem-31711	115	17	of	of	ADP
fbem-31711	115	18	different	different	ADJ
fbem-31711	115	19	creative	creative	ADJ
fbem-31711	115	20	elements	element	NOUN
fbem-31711	115	21	to	to	ADP
fbem-31711	115	22	final	final	ADJ
fbem-31711	115	23	conversions	conversion	NOUN
fbem-31711	115	24	,	,	PUNCT
fbem-31711	115	25	addressing	address	VERB
fbem-31711	115	26	attribution	attribution	NOUN
fbem-31711	115	27	bias	bias	NOUN
fbem-31711	115	28	issues	issue	NOUN
fbem-31711	115	29	in	in	ADP
fbem-31711	115	30	traditional	traditional	ADJ
fbem-31711	115	31	evaluation	evaluation	NOUN
fbem-31711	115	32	methods	method	NOUN
fbem-31711	115	33	.	.	PUNCT
fbem-31711	116	1	dynamic	dynamic	ADJ
fbem-31711	116	2	evaluation	evaluation	NOUN
fbem-31711	116	3	mechanisms	mechanism	NOUN
fbem-31711	116	4	upgrade	upgrade	VERB
fbem-31711	116	5	creative	creative	ADJ
fbem-31711	116	6	effectiveness	effectiveness	NOUN
fbem-31711	116	7	measurement	measurement	NOUN
fbem-31711	116	8	from	from	ADP
fbem-31711	116	9	static	static	ADJ
fbem-31711	116	10	reports	report	NOUN
fbem-31711	116	11	to	to	ADP
fbem-31711	116	12	real	real	ADJ
fbem-31711	116	13	-	-	PUNCT
fbem-31711	116	14	time	time	NOUN
fbem-31711	116	15	monitoring	monitoring	NOUN
fbem-31711	116	16	dashboards	dashboard	NOUN
fbem-31711	116	17	,	,	PUNCT
fbem-31711	116	18	enabling	enable	VERB
fbem-31711	116	19	creative	creative	ADJ
fbem-31711	116	20	teams	team	NOUN
fbem-31711	116	21	to	to	PART
fbem-31711	116	22	immediately	immediately	ADV
fbem-31711	116	23	identify	identify	VERB
fbem-31711	116	24	performance	performance	NOUN
fbem-31711	116	25	anomalies	anomaly	NOUN
fbem-31711	116	26	and	and	CCONJ
fbem-31711	116	27	adjust	adjust	VERB
fbem-31711	116	28	strategies	strategy	NOUN
fbem-31711	116	29	.	.	PUNCT
fbem-31711	117	1	incremental	incremental	ADJ
fbem-31711	117	2	measurement	measurement	NOUN
fbem-31711	117	3	experimental	experimental	ADJ
fbem-31711	117	4	designs	design	NOUN
fbem-31711	117	5	separate	separate	VERB
fbem-31711	117	6	the	the	DET
fbem-31711	117	7	effects	effect	NOUN
fbem-31711	117	8	of	of	ADP
fbem-31711	117	9	creative	creative	ADJ
fbem-31711	117	10	itself	itself	PRON
fbem-31711	117	11	from	from	ADP
fbem-31711	117	12	other	other	ADJ
fbem-31711	117	13	97	97	NUM
fbem-31711	117	14	influencing	influence	VERB
fbem-31711	117	15	factors	factor	NOUN
fbem-31711	117	16	,	,	PUNCT
fbem-31711	117	17	providing	provide	VERB
fbem-31711	117	18	reliable	reliable	ADJ
fbem-31711	117	19	basis	basis	NOUN
fbem-31711	117	20	for	for	ADP
fbem-31711	117	21	creative	creative	ADJ
fbem-31711	117	22	investment	investment	NOUN
fbem-31711	117	23	decisions	decision	NOUN
fbem-31711	117	24	.	.	PUNCT
fbem-31711	118	1	leading	lead	VERB
fbem-31711	118	2	companies	company	NOUN
fbem-31711	118	3	have	have	AUX
fbem-31711	118	4	established	establish	VERB
fbem-31711	118	5	creative	creative	ADJ
fbem-31711	118	6	asset	asset	NOUN
fbem-31711	118	7	evaluation	evaluation	NOUN
fbem-31711	118	8	models	model	NOUN
fbem-31711	118	9	to	to	PART
fbem-31711	118	10	quantify	quantify	VERB
fbem-31711	118	11	the	the	DET
fbem-31711	118	12	incremental	incremental	ADJ
fbem-31711	118	13	contribution	contribution	NOUN
fbem-31711	118	14	of	of	ADP
fbem-31711	118	15	creative	creative	ADJ
fbem-31711	118	16	to	to	ADP
fbem-31711	118	17	brand	brand	NOUN
fbem-31711	118	18	long	long	ADJ
fbem-31711	118	19	-	-	PUNCT
fbem-31711	118	20	term	term	NOUN
fbem-31711	118	21	value	value	NOUN
fbem-31711	118	22	.	.	PUNCT
fbem-31711	119	1	7	7	X
fbem-31711	119	2	.	.	X
fbem-31711	119	3	conclusion	conclusion	NOUN
fbem-31711	119	4	research	research	NOUN
fbem-31711	119	5	on	on	ADP
fbem-31711	119	6	the	the	DET
fbem-31711	119	7	correlation	correlation	NOUN
fbem-31711	119	8	between	between	ADP
fbem-31711	119	9	digital	digital	ADJ
fbem-31711	119	10	advertising	advertising	NOUN
fbem-31711	119	11	creativity	creativity	NOUN
fbem-31711	119	12	and	and	CCONJ
fbem-31711	119	13	user	user	NOUN
fbem-31711	119	14	behaviour	behaviour	NOUN
fbem-31711	119	15	has	have	AUX
fbem-31711	119	16	revealed	reveal	VERB
fbem-31711	119	17	the	the	DET
fbem-31711	119	18	complex	complex	ADJ
fbem-31711	119	19	and	and	CCONJ
fbem-31711	119	20	dynamic	dynamic	ADJ
fbem-31711	119	21	interactive	interactive	ADJ
fbem-31711	119	22	mechanisms	mechanism	NOUN
fbem-31711	119	23	between	between	ADP
fbem-31711	119	24	the	the	DET
fbem-31711	119	25	two	two	NUM
fbem-31711	119	26	.	.	PUNCT
fbem-31711	120	1	behavioural	behavioural	ADJ
fbem-31711	120	2	data	datum	NOUN
fbem-31711	120	3	provides	provide	VERB
fbem-31711	120	4	scientific	scientific	ADJ
fbem-31711	120	5	basis	basis	NOUN
fbem-31711	120	6	for	for	ADP
fbem-31711	120	7	creative	creative	ADJ
fbem-31711	120	8	decision	decision	NOUN
fbem-31711	120	9	-	-	PUNCT
fbem-31711	120	10	making	making	NOUN
fbem-31711	120	11	,	,	PUNCT
fbem-31711	120	12	while	while	SCONJ
fbem-31711	120	13	high	high	ADJ
fbem-31711	120	14	-	-	PUNCT
fbem-31711	120	15	quality	quality	NOUN
fbem-31711	120	16	creative	creative	ADJ
fbem-31711	120	17	design	design	NOUN
fbem-31711	120	18	can	can	AUX
fbem-31711	120	19	effectively	effectively	ADV
fbem-31711	120	20	guide	guide	VERB
fbem-31711	120	21	user	user	NOUN
fbem-31711	120	22	behaviour	behaviour	NOUN
fbem-31711	120	23	conversion	conversion	NOUN
fbem-31711	120	24	.	.	PUNCT
fbem-31711	121	1	this	this	DET
fbem-31711	121	2	bidirectional	bidirectional	ADJ
fbem-31711	121	3	relationship	relationship	NOUN
fbem-31711	121	4	constitutes	constitute	VERB
fbem-31711	121	5	the	the	DET
fbem-31711	121	6	core	core	NOUN
fbem-31711	121	7	driving	driving	NOUN
fbem-31711	121	8	force	force	NOUN
fbem-31711	121	9	for	for	ADP
fbem-31711	121	10	enhancing	enhance	VERB
fbem-31711	121	11	digital	digital	ADJ
fbem-31711	121	12	marketing	marketing	NOUN
fbem-31711	121	13	effectiveness	effectiveness	NOUN
fbem-31711	121	14	.	.	PUNCT
fbem-31711	122	1	future	future	ADJ
fbem-31711	122	2	research	research	NOUN
fbem-31711	122	3	should	should	AUX
fbem-31711	122	4	further	far	ADV
fbem-31711	122	5	explore	explore	VERB
fbem-31711	122	6	the	the	DET
fbem-31711	122	7	application	application	NOUN
fbem-31711	122	8	of	of	ADP
fbem-31711	122	9	neuroscience	neuroscience	NOUN
fbem-31711	122	10	and	and	CCONJ
fbem-31711	122	11	behavioural	behavioural	ADJ
fbem-31711	122	12	economics	economic	NOUN
fbem-31711	122	13	in	in	ADP
fbem-31711	122	14	creative	creative	ADJ
fbem-31711	122	15	design	design	NOUN
fbem-31711	122	16	,	,	PUNCT
fbem-31711	122	17	and	and	CCONJ
fbem-31711	122	18	focus	focus	VERB
fbem-31711	122	19	on	on	ADP
fbem-31711	122	20	new	new	ADJ
fbem-31711	122	21	methods	method	NOUN
fbem-31711	122	22	of	of	ADP
fbem-31711	122	23	behavioural	behavioural	ADJ
fbem-31711	122	24	analysis	analysis	NOUN
fbem-31711	122	25	under	under	ADP
fbem-31711	122	26	privacy	privacy	NOUN
fbem-31711	122	27	protection	protection	NOUN
fbem-31711	122	28	.	.	PUNCT
fbem-31711	123	1	building	build	VERB
fbem-31711	123	2	a	a	DET
fbem-31711	123	3	creative	creative	ADJ
fbem-31711	123	4	ecosystem	ecosystem	NOUN
fbem-31711	123	5	that	that	PRON
fbem-31711	123	6	balances	balance	VERB
fbem-31711	123	7	commercial	commercial	ADJ
fbem-31711	123	8	objectives	objective	NOUN
fbem-31711	123	9	and	and	CCONJ
fbem-31711	123	10	user	user	NOUN
fbem-31711	123	11	experience	experience	NOUN
fbem-31711	123	12	will	will	AUX
fbem-31711	123	13	be	be	AUX
fbem-31711	123	14	the	the	DET
fbem-31711	123	15	key	key	ADJ
fbem-31711	123	16	path	path	NOUN
fbem-31711	123	17	to	to	ADP
fbem-31711	123	18	the	the	DET
fbem-31711	123	19	sustainable	sustainable	ADJ
fbem-31711	123	20	development	development	NOUN
fbem-31711	123	21	of	of	ADP
fbem-31711	123	22	digital	digital	ADJ
fbem-31711	123	23	advertising	advertising	NOUN
fbem-31711	123	24	.	.	PUNCT
fbem-31711	124	1	references	reference	NOUN
fbem-31711	124	2	[	[	X
fbem-31711	124	3	1	1	NUM
fbem-31711	124	4	]	]	PUNCT
fbem-31711	124	5	boienko	boienko	PROPN
fbem-31711	124	6	o	o	PROPN
fbem-31711	124	7	,	,	PUNCT
fbem-31711	124	8	yanchuk	yanchuk	PROPN
fbem-31711	124	9	t	t	PROPN
fbem-31711	124	10	,	,	PUNCT
fbem-31711	124	11	fedchenko	fedchenko	ADJ
fbem-31711	124	12	o.	o.	NOUN
fbem-31711	124	13	creativity	creativity	NOUN
fbem-31711	124	14	in	in	ADP
fbem-31711	124	15	digital	digital	ADJ
fbem-31711	124	16	marketing	marketing	NOUN
fbem-31711	125	1	[	[	X
fbem-31711	125	2	j	j	X
fbem-31711	125	3	]	]	X
fbem-31711	125	4	.	.	PUNCT
fbem-31711	126	1	three	three	NUM
fbem-31711	126	2	seas	seas	PROPN
fbem-31711	126	3	economic	economic	ADJ
fbem-31711	126	4	journal	journal	NOUN
fbem-31711	126	5	,	,	PUNCT
fbem-31711	126	6	2025	2025	NUM
fbem-31711	126	7	,	,	PUNCT
fbem-31711	126	8	6(1	6(1	NUM
fbem-31711	126	9	):	):	PUNCT
fbem-31711	126	10	19	19	NUM
fbem-31711	126	11	-	-	SYM
fbem-31711	126	12	26	26	NUM
fbem-31711	126	13	.	.	PUNCT
fbem-31711	127	1	[	[	X
fbem-31711	127	2	2	2	X
fbem-31711	127	3	]	]	PUNCT
fbem-31711	127	4	acar	acar	NOUN
fbem-31711	127	5	s	s	PROPN
fbem-31711	127	6	,	,	PUNCT
fbem-31711	127	7	neumayer	neumayer	PROPN
fbem-31711	127	8	m	m	PROPN
fbem-31711	127	9	,	,	PUNCT
fbem-31711	127	10	burnett	burnett	PROPN
fbem-31711	127	11	c.	c.	PROPN
fbem-31711	127	12	social	social	ADJ
fbem-31711	127	13	media	medium	NOUN
fbem-31711	127	14	use	use	NOUN
fbem-31711	127	15	and	and	CCONJ
fbem-31711	127	16	creativity	creativity	NOUN
fbem-31711	127	17	:	:	PUNCT
fbem-31711	127	18	exploring	explore	VERB
fbem-31711	127	19	the	the	DET
fbem-31711	127	20	influences	influence	NOUN
fbem-31711	127	21	on	on	ADP
fbem-31711	127	22	ideational	ideational	ADJ
fbem-31711	127	23	behavior	behavior	NOUN
fbem-31711	127	24	and	and	CCONJ
fbem-31711	127	25	creative	creative	ADJ
fbem-31711	127	26	activity	activity	NOUN
fbem-31711	127	27	[	[	X
fbem-31711	127	28	j	j	X
fbem-31711	127	29	]	]	X
fbem-31711	127	30	.	.	PUNCT
fbem-31711	128	1	the	the	DET
fbem-31711	128	2	journal	journal	NOUN
fbem-31711	128	3	of	of	ADP
fbem-31711	128	4	creative	creative	ADJ
fbem-31711	128	5	behavior	behavior	NOUN
fbem-31711	128	6	,	,	PUNCT
fbem-31711	128	7	2021	2021	NUM
fbem-31711	128	8	,	,	PUNCT
fbem-31711	128	9	55(1	55(1	NUM
fbem-31711	128	10	):	):	PUNCT
fbem-31711	128	11	39	39	NUM
fbem-31711	128	12	-	-	SYM
fbem-31711	128	13	52	52	NUM
fbem-31711	128	14	.	.	PUNCT
fbem-31711	129	1	[	[	X
fbem-31711	129	2	3	3	X
fbem-31711	129	3	]	]	X
fbem-31711	129	4	alzoubi	alzoubi	PROPN
fbem-31711	129	5	h	h	PROPN
fbem-31711	129	6	m.	m.	NOUN
fbem-31711	129	7	does	do	AUX
fbem-31711	129	8	ble	ble	VERB
fbem-31711	129	9	technology	technology	NOUN
fbem-31711	129	10	contribute	contribute	VERB
fbem-31711	129	11	towards	towards	ADP
fbem-31711	129	12	improving	improve	VERB
fbem-31711	129	13	marketing	marketing	NOUN
fbem-31711	129	14	strategies	strategy	NOUN
fbem-31711	129	15	,	,	PUNCT
fbem-31711	129	16	customers	customer	NOUN
fbem-31711	129	17	’	'	PUNCT
fbem-31711	129	18	satisfaction	satisfaction	NOUN
fbem-31711	129	19	and	and	CCONJ
fbem-31711	129	20	loyalty	loyalty	NOUN
fbem-31711	129	21	?	?	PUNCT
fbem-31711	130	1	the	the	DET
fbem-31711	130	2	role	role	NOUN
fbem-31711	130	3	of	of	ADP
fbem-31711	130	4	open	open	ADJ
fbem-31711	130	5	innovation	innovation	NOUN
fbem-31711	131	1	[	[	X
fbem-31711	131	2	j	j	X
fbem-31711	131	3	]	]	X
fbem-31711	131	4	.	.	PUNCT
fbem-31711	132	1	international	international	ADJ
fbem-31711	132	2	journal	journal	PROPN
fbem-31711	132	3	of	of	ADP
fbem-31711	132	4	data	datum	NOUN
fbem-31711	132	5	and	and	CCONJ
fbem-31711	132	6	network	network	NOUN
fbem-31711	132	7	science	science	NOUN
fbem-31711	132	8	,	,	PUNCT
fbem-31711	132	9	2022	2022	NUM
fbem-31711	132	10	,	,	PUNCT
fbem-31711	132	11	6(2	6(2	NUM
fbem-31711	132	12	):	):	PUNCT
fbem-31711	132	13	449	449	NUM
fbem-31711	132	14	-	-	SYM
fbem-31711	132	15	460	460	NUM
fbem-31711	132	16	.	.	PUNCT
fbem-31711	133	1	[	[	X
fbem-31711	133	2	4	4	NUM
fbem-31711	133	3	]	]	X
fbem-31711	133	4	klug	klug	PROPN
fbem-31711	133	5	d	d	PROPN
fbem-31711	133	6	,	,	PUNCT
fbem-31711	133	7	qin	qin	PROPN
fbem-31711	133	8	y	y	PROPN
fbem-31711	133	9	,	,	PUNCT
fbem-31711	133	10	evans	evans	PROPN
fbem-31711	133	11	m	m	PROPN
fbem-31711	133	12	,	,	PUNCT
fbem-31711	133	13	et	et	PROPN
fbem-31711	133	14	al	al	PROPN
fbem-31711	133	15	.	.	PROPN
fbem-31711	133	16	trick	trick	NOUN
fbem-31711	133	17	and	and	CCONJ
fbem-31711	133	18	please	please	INTJ
fbem-31711	133	19	.	.	PUNCT
fbem-31711	134	1	a	a	DET
fbem-31711	134	2	mixedmethod	mixedmethod	NOUN
fbem-31711	134	3	study	study	NOUN
fbem-31711	134	4	on	on	ADP
fbem-31711	134	5	user	user	NOUN
fbem-31711	134	6	assumptions	assumption	NOUN
fbem-31711	134	7	about	about	ADP
fbem-31711	134	8	the	the	DET
fbem-31711	134	9	tiktok	tiktok	ADJ
fbem-31711	134	10	algorithm	algorithm	NOUN
fbem-31711	134	11	[	[	X
fbem-31711	134	12	c]//proceedings	c]//proceeding	NOUN
fbem-31711	134	13	of	of	ADP
fbem-31711	134	14	the	the	DET
fbem-31711	134	15	13th	13th	NOUN
fbem-31711	134	16	acm	acm	PROPN
fbem-31711	134	17	web	web	NOUN
fbem-31711	134	18	science	science	NOUN
fbem-31711	134	19	conference	conference	NOUN
fbem-31711	134	20	2021	2021	NUM
fbem-31711	134	21	.	.	PUNCT
fbem-31711	135	1	2021	2021	NUM
fbem-31711	135	2	:	:	PUNCT
fbem-31711	135	3	84	84	NUM
fbem-31711	135	4	-	-	SYM
fbem-31711	135	5	92	92	NUM
fbem-31711	135	6	.	.	PUNCT
fbem-31711	136	1	[	[	X
fbem-31711	136	2	5	5	NUM
fbem-31711	136	3	]	]	X
fbem-31711	136	4	lorenz	lorenz	PROPN
fbem-31711	136	5	-	-	PUNCT
fbem-31711	136	6	spreen	spreen	PROPN
fbem-31711	136	7	p	p	NOUN
fbem-31711	136	8	,	,	PUNCT
fbem-31711	136	9	oswald	oswald	PROPN
fbem-31711	136	10	l	l	PROPN
fbem-31711	136	11	,	,	PUNCT
fbem-31711	136	12	lewandowsky	lewandowsky	PROPN
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fbem-31711	136	14	,	,	PUNCT
fbem-31711	136	15	et	et	PROPN
fbem-31711	136	16	al	al	PROPN
fbem-31711	136	17	.	.	PUNCT
fbem-31711	137	1	a	a	DET
fbem-31711	137	2	systematic	systematic	ADJ
fbem-31711	137	3	review	review	NOUN
fbem-31711	137	4	of	of	ADP
fbem-31711	137	5	worldwide	worldwide	ADJ
fbem-31711	137	6	causal	causal	ADJ
fbem-31711	137	7	and	and	CCONJ
fbem-31711	137	8	correlational	correlational	ADJ
fbem-31711	137	9	evidence	evidence	NOUN
fbem-31711	137	10	on	on	ADP
fbem-31711	137	11	digital	digital	ADJ
fbem-31711	137	12	media	medium	NOUN
fbem-31711	137	13	and	and	CCONJ
fbem-31711	137	14	democracy	democracy	NOUN
fbem-31711	138	1	[	[	X
fbem-31711	138	2	j	j	X
fbem-31711	138	3	]	]	X
fbem-31711	138	4	.	.	PUNCT
fbem-31711	139	1	nature	nature	PROPN
fbem-31711	139	2	human	human	ADJ
fbem-31711	139	3	behaviour	behaviour	NOUN
fbem-31711	139	4	,	,	PUNCT
fbem-31711	139	5	2023	2023	NUM
fbem-31711	139	6	,	,	PUNCT
fbem-31711	139	7	7(1	7(1	NUM
fbem-31711	139	8	):	):	PUNCT
fbem-31711	139	9	74	74	NUM
fbem-31711	139	10	-	-	SYM
fbem-31711	139	11	101	101	NUM
fbem-31711	139	12	.	.	PUNCT
fbem-31711	140	1	[	[	X
fbem-31711	140	2	6	6	NUM
fbem-31711	140	3	]	]	PUNCT
fbem-31711	140	4	cao	cao	PROPN
fbem-31711	140	5	d	d	PROPN
fbem-31711	140	6	,	,	PUNCT
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fbem-31711	140	8	m	m	PROPN
fbem-31711	140	9	,	,	PUNCT
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fbem-31711	140	12	,	,	PUNCT
fbem-31711	140	13	et	et	PROPN
fbem-31711	140	14	al	al	PROPN
fbem-31711	140	15	.	.	PUNCT
fbem-31711	140	16	understanding	understand	VERB
fbem-31711	140	17	consumers	consumer	NOUN
fbem-31711	140	18	’	'	PUNCT
fbem-31711	140	19	social	social	ADJ
fbem-31711	140	20	media	medium	NOUN
fbem-31711	140	21	engagement	engagement	NOUN
fbem-31711	140	22	behaviour	behaviour	NOUN
fbem-31711	140	23	:	:	PUNCT
fbem-31711	140	24	an	an	DET
fbem-31711	140	25	examination	examination	NOUN
fbem-31711	140	26	of	of	ADP
fbem-31711	140	27	the	the	DET
fbem-31711	140	28	moderation	moderation	NOUN
fbem-31711	140	29	effect	effect	NOUN
fbem-31711	140	30	of	of	ADP
fbem-31711	140	31	social	social	ADJ
fbem-31711	140	32	media	medium	NOUN
fbem-31711	140	33	context	context	NOUN
fbem-31711	141	1	[	[	X
fbem-31711	141	2	j	j	X
fbem-31711	141	3	]	]	X
fbem-31711	141	4	.	.	PUNCT
fbem-31711	142	1	journal	journal	PROPN
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fbem-31711	142	5	,	,	PUNCT
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fbem-31711	142	7	,	,	PUNCT
fbem-31711	142	8	122	122	NUM
fbem-31711	142	9	:	:	SYM
fbem-31711	142	10	835	835	NUM
fbem-31711	142	11	-	-	SYM
fbem-31711	142	12	846	846	NUM
fbem-31711	142	13	.	.	PUNCT
fbem-31711	143	1	[	[	X
fbem-31711	143	2	7	7	X
fbem-31711	143	3	]	]	X
fbem-31711	143	4	al	al	PROPN
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fbem-31711	143	6	azzam	azzam	PROPN
fbem-31711	143	7	a	a	DET
fbem-31711	143	8	f	f	PROPN
fbem-31711	143	9	,	,	PUNCT
fbem-31711	143	10	al	al	PROPN
fbem-31711	143	11	-	-	PUNCT
fbem-31711	143	12	mizeed	mizeed	PROPN
fbem-31711	143	13	k.	k.	PROPN
fbem-31711	143	14	the	the	DET
fbem-31711	143	15	effect	effect	NOUN
fbem-31711	143	16	of	of	ADP
fbem-31711	143	17	digital	digital	ADJ
fbem-31711	143	18	marketing	marketing	NOUN
fbem-31711	143	19	on	on	ADP
fbem-31711	143	20	purchasing	purchasing	NOUN
fbem-31711	143	21	decisions	decision	NOUN
fbem-31711	143	22	:	:	PUNCT
fbem-31711	143	23	a	a	DET
fbem-31711	143	24	case	case	NOUN
fbem-31711	143	25	study	study	NOUN
fbem-31711	143	26	in	in	ADP
fbem-31711	143	27	jordan	jordan	PROPN
fbem-31711	144	1	[	[	X
fbem-31711	144	2	j	j	X
fbem-31711	144	3	]	]	X
fbem-31711	144	4	.	.	PUNCT
fbem-31711	145	1	the	the	DET
fbem-31711	145	2	journal	journal	NOUN
fbem-31711	145	3	of	of	ADP
fbem-31711	145	4	asian	asian	ADJ
fbem-31711	145	5	finance	finance	NOUN
fbem-31711	145	6	,	,	PUNCT
fbem-31711	145	7	economics	economic	NOUN
fbem-31711	145	8	and	and	CCONJ
fbem-31711	145	9	business	business	NOUN
fbem-31711	145	10	,	,	PUNCT
fbem-31711	145	11	2021	2021	NUM
fbem-31711	145	12	,	,	PUNCT
fbem-31711	145	13	8(5	8(5	NUM
fbem-31711	145	14	):	):	PUNCT
fbem-31711	145	15	455	455	NUM
fbem-31711	145	16	-	-	SYM
fbem-31711	145	17	463	463	NUM
fbem-31711	145	18	.	.	PUNCT
fbem-31711	146	1	[	[	X
fbem-31711	146	2	8	8	NUM
fbem-31711	146	3	]	]	PUNCT
fbem-31711	146	4	tafesse	tafesse	PROPN
fbem-31711	146	5	w	w	PROPN
fbem-31711	146	6	,	,	PUNCT
fbem-31711	146	7	wood	wood	NOUN
fbem-31711	146	8	b	b	NOUN
fbem-31711	146	9	p.	p.	NOUN
fbem-31711	146	10	social	social	ADJ
fbem-31711	146	11	media	medium	NOUN
fbem-31711	146	12	influencers	influencer	NOUN
fbem-31711	146	13	’	’	PART
fbem-31711	146	14	community	community	NOUN
fbem-31711	146	15	and	and	CCONJ
fbem-31711	146	16	content	content	NOUN
fbem-31711	146	17	strategy	strategy	NOUN
fbem-31711	146	18	and	and	CCONJ
fbem-31711	146	19	follower	follower	NOUN
fbem-31711	146	20	engagement	engagement	NOUN
fbem-31711	146	21	behavior	behavior	NOUN
fbem-31711	146	22	in	in	ADP
fbem-31711	146	23	the	the	DET
fbem-31711	146	24	presence	presence	NOUN
fbem-31711	146	25	of	of	ADP
fbem-31711	146	26	competition	competition	NOUN
fbem-31711	146	27	:	:	PUNCT
fbem-31711	146	28	an	an	DET
fbem-31711	146	29	instagram	instagram	NOUN
fbem-31711	146	30	-	-	PUNCT
fbem-31711	146	31	based	base	VERB
fbem-31711	146	32	investigation	investigation	NOUN
fbem-31711	146	33	[	[	X
fbem-31711	146	34	j	j	X
fbem-31711	146	35	]	]	X
fbem-31711	146	36	.	.	PUNCT
fbem-31711	146	37	journal	journal	PROPN
fbem-31711	146	38	of	of	ADP
fbem-31711	146	39	product	product	NOUN
fbem-31711	146	40	&	&	CCONJ
fbem-31711	146	41	brand	brand	PROPN
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fbem-31711	146	43	,	,	PUNCT
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fbem-31711	146	45	,	,	PUNCT
fbem-31711	146	46	32(3	32(3	NUM
fbem-31711	146	47	):	):	PUNCT
fbem-31711	146	48	406419	406419	NUM
fbem-31711	146	49	.	.	PUNCT
fbem-31711	147	1	[	[	X
fbem-31711	147	2	9	9	NUM
fbem-31711	147	3	]	]	PUNCT
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fbem-31711	147	8	g	g	PROPN
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fbem-31711	147	10	,	,	PUNCT
fbem-31711	147	11	tarba	tarba	PROPN
fbem-31711	147	12	s	s	PROPN
fbem-31711	147	13	,	,	PUNCT
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fbem-31711	147	15	al	al	PROPN
fbem-31711	147	16	.	.	PROPN
fbem-31711	147	17	toward	toward	ADP
fbem-31711	147	18	advancing	advance	VERB
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fbem-31711	147	20	on	on	ADP
fbem-31711	147	21	creativity	creativity	NOUN
fbem-31711	147	22	in	in	ADP
fbem-31711	147	23	marketing	marketing	NOUN
fbem-31711	147	24	and	and	CCONJ
fbem-31711	147	25	artificial	artificial	ADJ
fbem-31711	147	26	intelligence	intelligence	NOUN
fbem-31711	148	1	[	[	X
fbem-31711	148	2	j	j	X
fbem-31711	148	3	]	]	X
fbem-31711	148	4	.	.	PUNCT
fbem-31711	149	1	psychology	psychology	NOUN
fbem-31711	149	2	&	&	CCONJ
fbem-31711	149	3	marketing	marketing	NOUN
fbem-31711	149	4	,	,	PUNCT
fbem-31711	149	5	2022	2022	NUM
fbem-31711	149	6	,	,	PUNCT
fbem-31711	149	7	39(9	39(9	NUM
fbem-31711	149	8	):	):	PUNCT
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fbem-31711	149	10	-	-	SYM
fbem-31711	149	11	1825	1825	NUM
fbem-31711	149	12	.	.	PUNCT
fbem-31711	150	1	[	[	X
fbem-31711	150	2	10	10	NUM
fbem-31711	150	3	]	]	X
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fbem-31711	150	6	,	,	PUNCT
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fbem-31711	150	8	s	s	PROPN
fbem-31711	150	9	k.	k.	PROPN
fbem-31711	150	10	artificial	artificial	ADJ
fbem-31711	150	11	intelligence	intelligence	NOUN
fbem-31711	150	12	in	in	ADP
fbem-31711	150	13	marketing	marketing	NOUN
fbem-31711	150	14	:	:	PUNCT
fbem-31711	150	15	a	a	DET
fbem-31711	150	16	systematic	systematic	ADJ
fbem-31711	150	17	literature	literature	NOUN
fbem-31711	150	18	review	review	NOUN
fbem-31711	151	1	[	[	X
fbem-31711	151	2	j	j	X
fbem-31711	151	3	]	]	X
fbem-31711	151	4	.	.	PUNCT
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fbem-31711	152	2	journal	journal	PROPN
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fbem-31711	152	4	market	market	NOUN
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fbem-31711	152	6	,	,	PUNCT
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fbem-31711	152	8	,	,	PUNCT
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fbem-31711	153	7	,	,	PUNCT
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fbem-31711	154	8	:	:	PUNCT
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fbem-31711	155	1	[	[	X
fbem-31711	155	2	j	j	X
fbem-31711	155	3	]	]	X
fbem-31711	155	4	.	.	PUNCT
fbem-31711	156	1	journal	journal	PROPN
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fbem-31711	156	5	,	,	PUNCT
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fbem-31711	156	9	:	:	SYM
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fbem-31711	158	2	transformation	transformation	NOUN
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fbem-31711	159	1	[	[	X
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fbem-31711	160	13	.	.	PUNCT
fbem-31711	161	1	[	[	X
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fbem-31711	161	13	et	et	PROPN
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fbem-31711	161	17	:	:	PUNCT
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fbem-31711	162	1	[	[	X
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fbem-31711	163	1	arxiv	arxiv	PROPN
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fbem-31711	165	9	,	,	PUNCT
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fbem-31711	165	18	a	a	DET
fbem-31711	165	19	priori	priori	ADV
fbem-31711	165	20	embedded	embed	VERB
fbem-31711	165	21	network	network	NOUN
fbem-31711	165	22	for	for	ADP
fbem-31711	165	23	real	real	ADJ
fbem-31711	165	24	-	-	PUNCT
fbem-31711	165	25	world	world	NOUN
fbem-31711	165	26	blind	blind	ADJ
fbem-31711	165	27	micro	micro	NOUN
fbem-31711	165	28	-	-	NOUN
fbem-31711	165	29	expression	expression	ADJ
fbem-31711	165	30	recognition	recognition	NOUN
fbem-31711	166	1	[	[	X
fbem-31711	166	2	j	j	X
fbem-31711	166	3	]	]	X
fbem-31711	166	4	.	.	PUNCT
fbem-31711	167	1	mathematics	mathematic	NOUN
fbem-31711	167	2	,	,	PUNCT
fbem-31711	167	3	2025	2025	NUM
fbem-31711	167	4	,	,	PUNCT
fbem-31711	167	5	13(5	13(5	NUM
fbem-31711	167	6	):	):	PUNCT
fbem-31711	167	7	749	749	NUM
fbem-31711	167	8	.	.	PUNCT