id	sid	tid	token	lemma	pos
fbem-31953	1	1	frontiers	frontier	NOUN
fbem-31953	1	2	in	in	ADP
fbem-31953	1	3	business	business	NOUN
fbem-31953	1	4	,	,	PUNCT
fbem-31953	1	5	economics	economic	NOUN
fbem-31953	1	6	and	and	CCONJ
fbem-31953	1	7	management	management	NOUN
fbem-31953	1	8	issn	issn	PROPN
fbem-31953	1	9	:	:	PUNCT
fbem-31953	1	10	2766	2766	NUM
fbem-31953	1	11	-	-	PUNCT
fbem-31953	1	12	824x	824x	NUM
fbem-31953	1	13	|	|	ADJ
fbem-31953	1	14	vol	vol	NOUN
fbem-31953	1	15	.	.	PROPN
fbem-31953	1	16	21	21	NUM
fbem-31953	1	17	,	,	PUNCT
fbem-31953	1	18	no	no	INTJ
fbem-31953	1	19	.	.	NOUN
fbem-31953	1	20	1	1	NUM
fbem-31953	1	21	,	,	PUNCT
fbem-31953	1	22	2025	2025	NUM
fbem-31953	1	23	11	11	NUM
fbem-31953	1	24	video	video	NOUN
fbem-31953	1	25	content	content	NOUN
fbem-31953	1	26	marketing	marketing	NOUN
fbem-31953	1	27	of	of	ADP
fbem-31953	1	28	intangible	intangible	ADJ
fbem-31953	1	29	cultural	cultural	ADJ
fbem-31953	1	30	heritage	heritage	NOUN
fbem-31953	1	31	(	(	PUNCT
fbem-31953	1	32	ich	ich	NOUN
fbem-31953	1	33	)	)	PUNCT
fbem-31953	1	34	products	product	NOUN
fbem-31953	1	35	based	base	VERB
fbem-31953	1	36	on	on	ADP
fbem-31953	1	37	the	the	DET
fbem-31953	1	38	sicas	sicas	PROPN
fbem-31953	1	39	model	model	NOUN
fbem-31953	1	40	liwen	liwen	PROPN
fbem-31953	1	41	liao	liao	PROPN
fbem-31953	1	42	,	,	PUNCT
fbem-31953	1	43	xintong	xintong	PROPN
fbem-31953	1	44	li	li	PROPN
fbem-31953	1	45	,	,	PUNCT
fbem-31953	1	46	guansu	guansu	PROPN
fbem-31953	1	47	wang	wang	PROPN
fbem-31953	1	48	*	*	PROPN
fbem-31953	1	49	school	school	NOUN
fbem-31953	1	50	of	of	ADP
fbem-31953	1	51	humanities	humanity	NOUN
fbem-31953	1	52	,	,	PUNCT
fbem-31953	1	53	zhuhai	zhuhai	PROPN
fbem-31953	1	54	college	college	PROPN
fbem-31953	1	55	of	of	ADP
fbem-31953	1	56	science	science	NOUN
fbem-31953	1	57	and	and	CCONJ
fbem-31953	1	58	technology	technology	NOUN
fbem-31953	1	59	,	,	PUNCT
fbem-31953	1	60	zhuhai	zhuhai	PROPN
fbem-31953	1	61	519041	519041	NUM
fbem-31953	1	62	,	,	PUNCT
fbem-31953	1	63	china	china	PROPN
fbem-31953	1	64	abstract	abstract	NOUN
fbem-31953	1	65	:	:	PUNCT
fbem-31953	1	66	at	at	ADP
fbem-31953	1	67	present	present	ADJ
fbem-31953	1	68	,	,	PUNCT
fbem-31953	1	69	the	the	DET
fbem-31953	1	70	cultural	cultural	ADJ
fbem-31953	1	71	inheritance	inheritance	NOUN
fbem-31953	1	72	and	and	CCONJ
fbem-31953	1	73	marketization	marketization	NOUN
fbem-31953	1	74	of	of	ADP
fbem-31953	1	75	intangible	intangible	ADJ
fbem-31953	1	76	cultural	cultural	ADJ
fbem-31953	1	77	heritage	heritage	NOUN
fbem-31953	1	78	(	(	PUNCT
fbem-31953	1	79	ich	ich	NOUN
fbem-31953	1	80	)	)	PUNCT
fbem-31953	1	81	products	product	NOUN
fbem-31953	1	82	face	face	VERB
fbem-31953	1	83	challenges	challenge	NOUN
fbem-31953	1	84	such	such	ADJ
fbem-31953	1	85	as	as	ADP
fbem-31953	1	86	audience	audience	NOUN
fbem-31953	1	87	discontinuity	discontinuity	NOUN
fbem-31953	1	88	and	and	CCONJ
fbem-31953	1	89	homogenized	homogenize	VERB
fbem-31953	1	90	communication	communication	NOUN
fbem-31953	1	91	.	.	PUNCT
fbem-31953	2	1	the	the	DET
fbem-31953	2	2	rise	rise	NOUN
fbem-31953	2	3	of	of	ADP
fbem-31953	2	4	short	short	ADJ
fbem-31953	2	5	-video	-video	NOUN
fbem-31953	2	6	platforms	platform	NOUN
fbem-31953	2	7	has	have	AUX
fbem-31953	2	8	provided	provide	VERB
fbem-31953	2	9	new	new	ADJ
fbem-31953	2	10	opportunities	opportunity	NOUN
fbem-31953	2	11	for	for	ADP
fbem-31953	2	12	revitalizing	revitalize	VERB
fbem-31953	2	13	ich	ich	NOUN
fbem-31953	2	14	.	.	PUNCT
fbem-31953	3	1	drawing	draw	VERB
fbem-31953	3	2	on	on	ADP
fbem-31953	3	3	the	the	DET
fbem-31953	3	4	sicas	sicas	PROPN
fbem-31953	3	5	user	user	NOUN
fbem-31953	3	6	behavior	behavior	NOUN
fbem-31953	3	7	model	model	NOUN
fbem-31953	3	8	(	(	PUNCT
fbem-31953	3	9	sense	sense	NOUN
fbem-31953	3	10	–	–	PUNCT
fbem-31953	3	11	interest	interest	NOUN
fbem-31953	3	12	–	–	PUNCT
fbem-31953	3	13	connect	connect	ADJ
fbem-31953	3	14	–	–	PUNCT
fbem-31953	3	15	action	action	NOUN
fbem-31953	3	16	–	–	PUNCT
fbem-31953	3	17	share	share	NOUN
fbem-31953	3	18	)	)	PUNCT
fbem-31953	3	19	,	,	PUNCT
fbem-31953	3	20	this	this	DET
fbem-31953	3	21	study	study	NOUN
fbem-31953	3	22	employs	employ	VERB
fbem-31953	3	23	a	a	DET
fbem-31953	3	24	questionnaire	questionnaire	NOUN
fbem-31953	3	25	survey	survey	NOUN
fbem-31953	3	26	and	and	CCONJ
fbem-31953	3	27	quantitative	quantitative	ADJ
fbem-31953	3	28	analysis	analysis	NOUN
fbem-31953	3	29	.	.	PUNCT
fbem-31953	4	1	using	use	VERB
fbem-31953	4	2	spss	spss	PROPN
fbem-31953	4	3	26.0	26.0	NUM
fbem-31953	4	4	,	,	PUNCT
fbem-31953	4	5	sharing	share	VERB
fbem-31953	4	6	behavior	behavior	NOUN
fbem-31953	4	7	data	datum	NOUN
fbem-31953	4	8	were	be	AUX
fbem-31953	4	9	collected	collect	VERB
fbem-31953	4	10	from	from	ADP
fbem-31953	4	11	300	300	NUM
fbem-31953	4	12	users	user	NOUN
fbem-31953	4	13	who	who	PRON
fbem-31953	4	14	had	have	AUX
fbem-31953	4	15	viewed	view	VERB
fbem-31953	4	16	ich	ich	PROPN
fbem-31953	4	17	short	short	ADJ
fbem-31953	4	18	video	video	NOUN
fbem-31953	4	19	s	s	VERB
fbem-31953	4	20	to	to	PART
fbem-31953	4	21	explore	explore	VERB
fbem-31953	4	22	the	the	DET
fbem-31953	4	23	mechanisms	mechanism	NOUN
fbem-31953	4	24	and	and	CCONJ
fbem-31953	4	25	optimization	optimization	NOUN
fbem-31953	4	26	paths	path	NOUN
fbem-31953	4	27	of	of	ADP
fbem-31953	4	28	short	short	ADJ
fbem-31953	4	29	-video	-video	NOUN
fbem-31953	4	30	content	content	NOUN
fbem-31953	4	31	marketing	marketing	NOUN
fbem-31953	4	32	for	for	ADP
fbem-31953	4	33	ich	ich	NOUN
fbem-31953	4	34	products	product	NOUN
fbem-31953	4	35	.	.	PUNCT
fbem-31953	5	1	for	for	ADP
fbem-31953	5	2	the	the	DET
fbem-31953	5	3	first	first	ADJ
fbem-31953	5	4	time	time	NOUN
fbem-31953	5	5	,	,	PUNCT
fbem-31953	5	6	this	this	DET
fbem-31953	5	7	research	research	NOUN
fbem-31953	5	8	integrates	integrate	VERB
fbem-31953	5	9	user	user	NOUN
fbem-31953	5	10	behavior	behavior	NOUN
fbem-31953	5	11	data	datum	NOUN
fbem-31953	5	12	with	with	ADP
fbem-31953	5	13	a	a	DET
fbem-31953	5	14	communication	communication	NOUN
fbem-31953	5	15	path	path	NOUN
fbem-31953	5	16	model	model	NOUN
fbem-31953	5	17	to	to	PART
fbem-31953	5	18	systematically	systematically	ADV
fbem-31953	5	19	validate	validate	VERB
fbem-31953	5	20	the	the	DET
fbem-31953	5	21	viral	viral	ADJ
fbem-31953	5	22	dissemination	dissemination	NOUN
fbem-31953	5	23	mechani	mechani	NOUN
fbem-31953	5	24	sm	sm	INTJ
fbem-31953	5	25	of	of	ADP
fbem-31953	5	26	ich	ich	PROPN
fbem-31953	5	27	short	short	ADJ
fbem-31953	5	28	-	-	PUNCT
fbem-31953	5	29	video	video	NOUN
fbem-31953	5	30	marketing	marketing	NOUN
fbem-31953	5	31	.	.	PUNCT
fbem-31953	6	1	it	it	PRON
fbem-31953	6	2	proposes	propose	VERB
fbem-31953	6	3	a	a	DET
fbem-31953	6	4	new	new	ADJ
fbem-31953	6	5	theoretical	theoretical	ADJ
fbem-31953	6	6	framework	framework	NOUN
fbem-31953	6	7	in	in	ADP
fbem-31953	6	8	which	which	PRON
fbem-31953	6	9	experiential	experiential	ADJ
fbem-31953	6	10	perception	perception	NOUN
fbem-31953	6	11	drives	drive	VERB
fbem-31953	6	12	cultural	cultural	ADJ
fbem-31953	6	13	value	value	NOUN
fbem-31953	6	14	transfer	transfer	NOUN
fbem-31953	6	15	,	,	PUNCT
fbem-31953	6	16	offering	offer	VERB
fbem-31953	6	17	a	a	DET
fbem-31953	6	18	quantitative	quantitative	ADJ
fbem-31953	6	19	analytical	analytical	ADJ
fbem-31953	6	20	approach	approach	NOUN
fbem-31953	6	21	to	to	ADP
fbem-31953	6	22	the	the	DET
fbem-31953	6	23	digital	digital	ADJ
fbem-31953	6	24	communication	communication	NOUN
fbem-31953	6	25	of	of	ADP
fbem-31953	6	26	ich	ich	PROPN
fbem-31953	6	27	.	.	PUNCT
fbem-31953	7	1	the	the	DET
fbem-31953	7	2	findings	finding	NOUN
fbem-31953	7	3	show	show	VERB
fbem-31953	7	4	that	that	SCONJ
fbem-31953	7	5	users	user	NOUN
fbem-31953	7	6	’	'	PUNCT
fbem-31953	7	7	percept	percept	PROPN
fbem-31953	7	8	ual	ual	ADJ
fbem-31953	7	9	experiences	experience	NOUN
fbem-31953	7	10	and	and	CCONJ
fbem-31953	7	11	interactive	interactive	ADJ
fbem-31953	7	12	behaviors	behavior	NOUN
fbem-31953	7	13	exert	exert	VERB
fbem-31953	7	14	significant	significant	ADJ
fbem-31953	7	15	influence	influence	NOUN
fbem-31953	7	16	on	on	ADP
fbem-31953	7	17	information	information	NOUN
fbem-31953	7	18	-	-	PUNCT
fbem-31953	7	19	sharing	share	VERB
fbem-31953	7	20	activities	activity	NOUN
fbem-31953	7	21	.	.	PUNCT
fbem-31953	8	1	cultural	cultural	ADJ
fbem-31953	8	2	perception	perception	NOUN
fbem-31953	8	3	of	of	ADP
fbem-31953	8	4	ich	ich	PROPN
fbem-31953	8	5	short	short	ADJ
fbem-31953	8	6	videos	video	NOUN
fbem-31953	8	7	positively	positively	ADV
fbem-31953	8	8	affects	affect	VERB
fbem-31953	8	9	sharing	share	VERB
fbem-31953	8	10	behavior	behavior	NOUN
fbem-31953	8	11	;	;	PUNCT
fbem-31953	8	12	the	the	DET
fbem-31953	8	13	degree	degree	NOUN
fbem-31953	8	14	of	of	ADP
fbem-31953	8	15	interest	interest	NOUN
fbem-31953	8	16	-	-	PUNCT
fbem-31953	8	17	based	base	VERB
fbem-31953	8	18	interaction	interaction	NOUN
fbem-31953	8	19	generates	generate	VERB
fbem-31953	8	20	sustained	sustain	VERB
fbem-31953	8	21	motivational	motivational	ADJ
fbem-31953	8	22	effects	effect	NOUN
fbem-31953	8	23	on	on	ADP
fbem-31953	8	24	sharing	share	VERB
fbem-31953	8	25	by	by	ADP
fbem-31953	8	26	fostering	foster	VERB
fbem-31953	8	27	emotional	emotional	ADJ
fbem-31953	8	28	resonance	resonance	NOUN
fbem-31953	8	29	and	and	CCONJ
fbem-31953	8	30	knowledgeseeking	knowledgeseeking	NOUN
fbem-31953	8	31	incentives	incentive	NOUN
fbem-31953	8	32	.	.	PUNCT
fbem-31953	9	1	furthermore	furthermore	ADV
fbem-31953	9	2	,	,	PUNCT
fbem-31953	9	3	the	the	DET
fbem-31953	9	4	strength	strength	NOUN
fbem-31953	9	5	of	of	ADP
fbem-31953	9	6	social	social	ADJ
fbem-31953	9	7	connections	connection	NOUN
fbem-31953	9	8	and	and	CCONJ
fbem-31953	9	9	the	the	DET
fbem-31953	9	10	efficiency	efficiency	NOUN
fbem-31953	9	11	of	of	ADP
fbem-31953	9	12	action	action	NOUN
fbem-31953	9	13	conversion	conversion	NOUN
fbem-31953	9	14	jointly	jointly	ADV
fbem-31953	9	15	form	form	VERB
fbem-31953	9	16	a	a	DET
fbem-31953	9	17	du	du	NOUN
fbem-31953	9	18	alcore	alcore	NOUN
fbem-31953	9	19	driving	driving	NOUN
fbem-31953	9	20	model	model	NOUN
fbem-31953	9	21	for	for	ADP
fbem-31953	9	22	sharing	share	VERB
fbem-31953	9	23	intention	intention	NOUN
fbem-31953	9	24	:	:	PUNCT
fbem-31953	9	25	online	online	ADJ
fbem-31953	9	26	community	community	NOUN
fbem-31953	9	27	int	int	NOUN
fbem-31953	9	28	eractions	eraction	NOUN
fbem-31953	9	29	enhance	enhance	VERB
fbem-31953	9	30	a	a	DET
fbem-31953	9	31	sense	sense	NOUN
fbem-31953	9	32	of	of	ADP
fbem-31953	9	33	belonging	belong	VERB
fbem-31953	9	34	that	that	PRON
fbem-31953	9	35	reinforces	reinforce	VERB
fbem-31953	9	36	willingness	willingness	NOUN
fbem-31953	9	37	to	to	PART
fbem-31953	9	38	disseminate	disseminate	VERB
fbem-31953	9	39	,	,	PUNCT
fbem-31953	9	40	while	while	SCONJ
fbem-31953	9	41	offline	offline	ADJ
fbem-31953	9	42	practical	practical	ADJ
fbem-31953	9	43	engagement	engagement	NOUN
fbem-31953	9	44	strengthens	strengthen	VERB
fbem-31953	9	45	proactive	proactive	ADJ
fbem-31953	9	46	dissemination	dissemination	NOUN
fbem-31953	9	47	through	through	ADP
fbem-31953	9	48	behavioral	behavioral	ADJ
fbem-31953	9	49	commitment	commitment	NOUN
fbem-31953	9	50	.	.	PUNCT
fbem-31953	10	1	this	this	DET
fbem-31953	10	2	study	study	NOUN
fbem-31953	10	3	provides	provide	VERB
fbem-31953	10	4	a	a	DET
fbem-31953	10	5	theoretical	theoretical	ADJ
fbem-31953	10	6	framework	framework	NOUN
fbem-31953	10	7	for	for	ADP
fbem-31953	10	8	ich	ich	PROPN
fbem-31953	10	9	digital	digital	ADJ
fbem-31953	10	10	communicati	communicati	ADV
fbem-31953	10	11	on	on	ADP
fbem-31953	10	12	and	and	CCONJ
fbem-31953	10	13	offers	offer	VERB
fbem-31953	10	14	data	data	NOUN
fbem-31953	10	15	-	-	PUNCT
fbem-31953	10	16	driven	drive	VERB
fbem-31953	10	17	strategic	strategic	ADJ
fbem-31953	10	18	support	support	NOUN
fbem-31953	10	19	for	for	ADP
fbem-31953	10	20	content	content	NOUN
fbem-31953	10	21	marketing	marketing	NOUN
fbem-31953	10	22	practices	practice	NOUN
fbem-31953	10	23	.	.	PUNCT
fbem-31953	11	1	keywords	keyword	NOUN
fbem-31953	11	2	:	:	PUNCT
fbem-31953	11	3	sicas	sicas	PROPN
fbem-31953	11	4	model	model	NOUN
fbem-31953	11	5	;	;	PUNCT
fbem-31953	11	6	intangible	intangible	ADJ
fbem-31953	11	7	cultural	cultural	ADJ
fbem-31953	11	8	heritage	heritage	NOUN
fbem-31953	11	9	(	(	PUNCT
fbem-31953	11	10	ich	ich	NOUN
fbem-31953	11	11	)	)	PUNCT
fbem-31953	11	12	products	product	NOUN
fbem-31953	11	13	;	;	PUNCT
fbem-31953	11	14	short	short	ADJ
fbem-31953	11	15	-video	-video	NOUN
fbem-31953	11	16	marketing	marketing	NOUN
fbem-31953	11	17	;	;	PUNCT
fbem-31953	11	18	user	user	NOUN
fbem-31953	11	19	behavior	behavior	NOUN
fbem-31953	11	20	analysis	analysis	NOUN
fbem-31953	11	21	.	.	PUNCT
fbem-31953	12	1	1	1	X
fbem-31953	12	2	.	.	X
fbem-31953	12	3	introduction	introduction	NOUN
fbem-31953	12	4	in	in	ADP
fbem-31953	12	5	the	the	DET
fbem-31953	12	6	current	current	ADJ
fbem-31953	12	7	wave	wave	NOUN
fbem-31953	12	8	of	of	ADP
fbem-31953	12	9	digital	digital	ADJ
fbem-31953	12	10	transformation	transformation	NOUN
fbem-31953	12	11	,	,	PUNCT
fbem-31953	12	12	the	the	DET
fbem-31953	12	13	inheritance	inheritance	NOUN
fbem-31953	12	14	and	and	CCONJ
fbem-31953	12	15	development	development	NOUN
fbem-31953	12	16	of	of	ADP
fbem-31953	12	17	intangible	intangible	ADJ
fbem-31953	12	18	cultural	cultural	ADJ
fbem-31953	12	19	heritage	heritage	NOUN
fbem-31953	12	20	(	(	PUNCT
fbem-31953	12	21	ich	ich	NOUN
fbem-31953	12	22	)	)	PUNCT
fbem-31953	12	23	face	face	VERB
fbem-31953	12	24	both	both	CCONJ
fbem-31953	12	25	unprecedented	unprecedented	ADJ
fbem-31953	12	26	challenges	challenge	NOUN
fbem-31953	12	27	and	and	CCONJ
fbem-31953	12	28	opportunities	opportunity	NOUN
fbem-31953	12	29	.	.	PUNCT
fbem-31953	13	1	on	on	ADP
fbem-31953	13	2	one	one	NUM
fbem-31953	13	3	hand	hand	NOUN
fbem-31953	13	4	,	,	PUNCT
fbem-31953	13	5	globalization	globalization	NOUN
fbem-31953	13	6	and	and	CCONJ
fbem-31953	13	7	modernization	modernization	NOUN
fbem-31953	13	8	have	have	AUX
fbem-31953	13	9	brought	bring	VERB
fbem-31953	13	10	about	about	ADP
fbem-31953	13	11	audience	audience	NOUN
fbem-31953	13	12	discontinuity	discontinuity	NOUN
fbem-31953	13	13	,	,	PUNCT
fbem-31953	13	14	limited	limited	ADJ
fbem-31953	13	15	dissemination	dissemination	NOUN
fbem-31953	13	16	channels	channel	NOUN
fbem-31953	13	17	,	,	PUNCT
fbem-31953	13	18	and	and	CCONJ
fbem-31953	13	19	homogenized	homogenize	VERB
fbem-31953	13	20	content	content	NOUN
fbem-31953	13	21	,	,	PUNCT
fbem-31953	13	22	leading	lead	VERB
fbem-31953	13	23	to	to	ADP
fbem-31953	13	24	the	the	DET
fbem-31953	13	25	gradual	gradual	ADJ
fbem-31953	13	26	contraction	contraction	NOUN
fbem-31953	13	27	of	of	ADP
fbem-31953	13	28	the	the	DET
fbem-31953	13	29	living	live	VERB
fbem-31953	13	30	space	space	NOUN
fbem-31953	13	31	for	for	ADP
fbem-31953	13	32	traditional	traditional	ADJ
fbem-31953	13	33	crafts	craft	NOUN
fbem-31953	13	34	.	.	PUNCT
fbem-31953	14	1	on	on	ADP
fbem-31953	14	2	the	the	DET
fbem-31953	14	3	other	other	ADJ
fbem-31953	14	4	hand	hand	NOUN
fbem-31953	14	5	,	,	PUNCT
fbem-31953	14	6	the	the	DET
fbem-31953	14	7	explosive	explosive	ADJ
fbem-31953	14	8	growth	growth	NOUN
fbem-31953	14	9	of	of	ADP
fbem-31953	14	10	short	short	ADJ
fbem-31953	14	11	-	-	PUNCT
fbem-31953	14	12	video	video	NOUN
fbem-31953	14	13	platforms	platform	NOUN
fbem-31953	14	14	has	have	AUX
fbem-31953	14	15	opened	open	VERB
fbem-31953	14	16	up	up	ADP
fbem-31953	14	17	a	a	DET
fbem-31953	14	18	new	new	ADJ
fbem-31953	14	19	“	"	PUNCT
fbem-31953	14	20	digital	digital	ADJ
fbem-31953	14	21	stage	stage	NOUN
fbem-31953	14	22	”	"	PUNCT
fbem-31953	14	23	for	for	ADP
fbem-31953	14	24	revitalizing	revitalize	VERB
fbem-31953	14	25	ich	ich	PROPN
fbem-31953	14	26	.	.	PUNCT
fbem-31953	15	1	according	accord	VERB
fbem-31953	15	2	to	to	ADP
fbem-31953	15	3	the	the	DET
fbem-31953	15	4	2024	2024	NUM
fbem-31953	15	5	china	china	PROPN
fbem-31953	15	6	ich	ich	PROPN
fbem-31953	15	7	short	short	ADJ
fbem-31953	15	8	video	video	PROPN
fbem-31953	15	9	development	development	NOUN
fbem-31953	15	10	report	report	NOUN
fbem-31953	15	11	,	,	PUNCT
fbem-31953	15	12	annual	annual	ADJ
fbem-31953	15	13	views	view	NOUN
fbem-31953	15	14	of	of	ADP
fbem-31953	15	15	ich	ich	NOUN
fbem-31953	15	16	-	-	PUNCT
fbem-31953	15	17	related	relate	VERB
fbem-31953	15	18	short	short	ADJ
fbem-31953	15	19	videos	video	NOUN
fbem-31953	15	20	in	in	ADP
fbem-31953	15	21	china	china	PROPN
fbem-31953	15	22	have	have	AUX
fbem-31953	15	23	exceeded	exceed	VERB
fbem-31953	15	24	50	50	NUM
fbem-31953	15	25	billion	billion	NUM
fbem-31953	15	26	,	,	PUNCT
fbem-31953	15	27	with	with	ADP
fbem-31953	15	28	users	user	NOUN
fbem-31953	15	29	spending	spend	VERB
fbem-31953	15	30	an	an	DET
fbem-31953	15	31	average	average	NOUN
fbem-31953	15	32	of	of	ADP
fbem-31953	15	33	more	more	ADJ
fbem-31953	15	34	than	than	ADP
fbem-31953	15	35	30	30	NUM
fbem-31953	15	36	minutes	minute	NOUN
fbem-31953	15	37	per	per	ADP
fbem-31953	15	38	day	day	NOUN
fbem-31953	15	39	watching	watch	VERB
fbem-31953	15	40	such	such	ADJ
fbem-31953	15	41	content	content	NOUN
fbem-31953	15	42	.	.	PUNCT
fbem-31953	16	1	initiatives	initiative	NOUN
fbem-31953	16	2	such	such	ADJ
fbem-31953	16	3	as	as	ADP
fbem-31953	16	4	douyin	douyin	PROPN
fbem-31953	16	5	’s	’s	PART
fbem-31953	16	6	“	"	PUNCT
fbem-31953	16	7	ich	ich	NOUN
fbem-31953	16	8	partners	partner	NOUN
fbem-31953	16	9	,	,	PUNCT
fbem-31953	16	10	”	"	PUNCT
fbem-31953	16	11	kuaishou	kuaishou	PROPN
fbem-31953	16	12	’s	’s	PART
fbem-31953	16	13	“	"	PUNCT
fbem-31953	16	14	ich	ich	NOUN
fbem-31953	16	15	encyclopedia	encyclopedia	NOUN
fbem-31953	16	16	,	,	PUNCT
fbem-31953	16	17	”	"	PUNCT
fbem-31953	16	18	bilibili	bilibili	NOUN
fbem-31953	16	19	’s	’s	PART
fbem-31953	16	20	ich	ich	NOUN
fbem-31953	16	21	-	-	PUNCT
fbem-31953	16	22	themed	theme	VERB
fbem-31953	16	23	content	content	NOUN
fbem-31953	16	24	creators	creator	NOUN
fbem-31953	16	25	,	,	PUNCT
fbem-31953	16	26	and	and	CCONJ
fbem-31953	16	27	xiaohongshu	xiaohongshu	PROPN
fbem-31953	16	28	’s	’s	PART
fbem-31953	16	29	ich	ich	PROPN
fbem-31953	16	30	promotional	promotional	ADJ
fbem-31953	16	31	campaigns	campaign	NOUN
fbem-31953	16	32	all	all	PRON
fbem-31953	16	33	illustrate	illustrate	VERB
fbem-31953	16	34	the	the	DET
fbem-31953	16	35	high	high	ADJ
fbem-31953	16	36	level	level	NOUN
fbem-31953	16	37	of	of	ADP
fbem-31953	16	38	engagement	engagement	NOUN
fbem-31953	16	39	of	of	ADP
fbem-31953	16	40	younger	young	ADJ
fbem-31953	16	41	audiences	audience	NOUN
fbem-31953	16	42	,	,	PUNCT
fbem-31953	16	43	confirming	confirm	VERB
fbem-31953	16	44	that	that	SCONJ
fbem-31953	16	45	short	short	ADJ
fbem-31953	16	46	videos	video	NOUN
fbem-31953	16	47	have	have	AUX
fbem-31953	16	48	become	become	VERB
fbem-31953	16	49	one	one	NUM
fbem-31953	16	50	of	of	ADP
fbem-31953	16	51	the	the	DET
fbem-31953	16	52	primary	primary	ADJ
fbem-31953	16	53	gateways	gateway	NOUN
fbem-31953	16	54	for	for	ADP
fbem-31953	16	55	younger	young	ADJ
fbem-31953	16	56	generations	generation	NOUN
fbem-31953	16	57	to	to	PART
fbem-31953	16	58	encounter	encounter	VERB
fbem-31953	16	59	ich	ich	PROPN
fbem-31953	16	60	.	.	PUNCT
fbem-31953	17	1	nevertheless	nevertheless	ADV
fbem-31953	17	2	,	,	PUNCT
fbem-31953	17	3	a	a	DET
fbem-31953	17	4	common	common	ADJ
fbem-31953	17	5	phenomenon	phenomenon	NOUN
fbem-31953	17	6	in	in	ADP
fbem-31953	17	7	ich	ich	PROPN
fbem-31953	17	8	short	short	ADJ
fbem-31953	17	9	-video	-video	NOUN
fbem-31953	17	10	communication	communication	NOUN
fbem-31953	17	11	is	be	AUX
fbem-31953	17	12	the	the	DET
fbem-31953	17	13	“	"	PUNCT
fbem-31953	17	14	disconnection	disconnection	NOUN
fbem-31953	17	15	between	between	ADP
fbem-31953	17	16	traffic	traffic	NOUN
fbem-31953	17	17	and	and	CCONJ
fbem-31953	17	18	value	value	NOUN
fbem-31953	17	19	.	.	PUNCT
fbem-31953	17	20	”	"	PUNCT
fbem-31953	18	1	for	for	ADP
fbem-31953	18	2	instance	instance	NOUN
fbem-31953	18	3	,	,	PUNCT
fbem-31953	18	4	short	short	ADJ
fbem-31953	18	5	videos	video	NOUN
fbem-31953	18	6	on	on	ADP
fbem-31953	18	7	su	su	PROPN
fbem-31953	18	8	embroidery	embroidery	PROPN
fbem-31953	18	9	often	often	ADV
fbem-31953	18	10	focus	focus	VERB
fbem-31953	18	11	narrowly	narrowly	ADV
fbem-31953	18	12	on	on	ADP
fbem-31953	18	13	stitching	stitching	NOUN
fbem-31953	18	14	techniques	technique	NOUN
fbem-31953	18	15	.	.	PUNCT
fbem-31953	19	1	although	although	SCONJ
fbem-31953	19	2	such	such	ADJ
fbem-31953	19	3	content	content	NOUN
fbem-31953	19	4	may	may	AUX
fbem-31953	19	5	initially	initially	ADV
fbem-31953	19	6	gain	gain	VERB
fbem-31953	19	7	high	high	ADJ
fbem-31953	19	8	viewership	viewership	NOUN
fbem-31953	19	9	,	,	PUNCT
fbem-31953	19	10	the	the	DET
fbem-31953	19	11	lack	lack	NOUN
fbem-31953	19	12	of	of	ADP
fbem-31953	19	13	cultural	cultural	ADJ
fbem-31953	19	14	interpretation	interpretation	NOUN
fbem-31953	19	15	soon	soon	ADV
fbem-31953	19	16	leads	lead	VERB
fbem-31953	19	17	to	to	ADP
fbem-31953	19	18	aesthetic	aesthetic	ADJ
fbem-31953	19	19	fatigue	fatigue	NOUN
fbem-31953	19	20	,	,	PUNCT
fbem-31953	19	21	declining	decline	VERB
fbem-31953	19	22	traffic	traffic	NOUN
fbem-31953	19	23	,	,	PUNCT
fbem-31953	19	24	and	and	CCONJ
fbem-31953	19	25	weak	weak	ADJ
fbem-31953	19	26	cultural	cultural	ADJ
fbem-31953	19	27	identity	identity	NOUN
fbem-31953	19	28	among	among	ADP
fbem-31953	19	29	younger	young	ADJ
fbem-31953	19	30	audiences	audience	NOUN
fbem-31953	19	31	,	,	PUNCT
fbem-31953	19	32	which	which	PRON
fbem-31953	19	33	hinders	hinder	VERB
fbem-31953	19	34	both	both	DET
fbem-31953	19	35	heritage	heritage	NOUN
fbem-31953	19	36	transmission	transmission	NOUN
fbem-31953	19	37	and	and	CCONJ
fbem-31953	19	38	market	market	NOUN
fbem-31953	19	39	development	development	NOUN
fbem-31953	19	40	.	.	PUNCT
fbem-31953	20	1	a	a	DET
fbem-31953	20	2	similar	similar	ADJ
fbem-31953	20	3	issue	issue	NOUN
fbem-31953	20	4	can	can	AUX
fbem-31953	20	5	be	be	AUX
fbem-31953	20	6	seen	see	VERB
fbem-31953	20	7	in	in	ADP
fbem-31953	20	8	mongolian	mongolian	PROPN
fbem-31953	20	9	l	l	PROPN
fbem-31953	20	10	ong	ong	ADJ
fbem-31953	20	11	-	-	PUNCT
fbem-31953	20	12	song	song	NOUN
fbem-31953	20	13	short	short	ADJ
fbem-31953	20	14	videos	video	NOUN
fbem-31953	20	15	,	,	PUNCT
fbem-31953	20	16	where	where	SCONJ
fbem-31953	20	17	most	most	ADJ
fbem-31953	20	18	clips	clip	NOUN
fbem-31953	20	19	merely	merely	ADV
fbem-31953	20	20	record	record	NOUN
fbem-31953	20	21	performances	performance	NOUN
fbem-31953	20	22	without	without	ADP
fbem-31953	20	23	interactive	interactive	ADJ
fbem-31953	20	24	or	or	CCONJ
fbem-31953	20	25	cultural	cultural	ADJ
fbem-31953	20	26	explanation	explanation	NOUN
fbem-31953	20	27	.	.	PUNCT
fbem-31953	21	1	as	as	ADP
fbem-31953	21	2	a	a	DET
fbem-31953	21	3	result	result	NOUN
fbem-31953	21	4	,	,	PUNCT
fbem-31953	21	5	viewers	viewer	NOUN
fbem-31953	21	6	find	find	VERB
fbem-31953	21	7	it	it	PRON
fbem-31953	21	8	difficult	difficult	ADJ
fbem-31953	21	9	to	to	PART
fbem-31953	21	10	engage	engage	VERB
fbem-31953	21	11	deeply	deeply	ADV
fbem-31953	21	12	,	,	PUNCT
fbem-31953	21	13	interest	interest	NOUN
fbem-31953	21	14	wanes	wane	NOUN
fbem-31953	21	15	,	,	PUNCT
fbem-31953	21	16	and	and	CCONJ
fbem-31953	21	17	younger	young	ADJ
fbem-31953	21	18	generations	generation	NOUN
fbem-31953	21	19	show	show	VERB
fbem-31953	21	20	limited	limited	ADJ
fbem-31953	21	21	attention	attention	NOUN
fbem-31953	21	22	,	,	PUNCT
fbem-31953	21	23	making	make	VERB
fbem-31953	21	24	it	it	PRON
fbem-31953	21	25	difficult	difficult	ADJ
fbem-31953	21	26	to	to	PART
fbem-31953	21	27	expand	expand	VERB
fbem-31953	21	28	the	the	DET
fbem-31953	21	29	inheritor	inheritor	NOUN
fbem-31953	21	30	base	base	NOUN
fbem-31953	21	31	.	.	PUNCT
fbem-31953	22	1	these	these	DET
fbem-31953	22	2	cases	case	NOUN
fbem-31953	22	3	reflect	reflect	VERB
fbem-31953	22	4	a	a	DET
fbem-31953	22	5	broader	broad	ADJ
fbem-31953	22	6	problem	problem	NOUN
fbem-31953	22	7	:	:	PUNCT
fbem-31953	22	8	traffic	traffic	NOUN
fbem-31953	22	9	generated	generate	VERB
fbem-31953	22	10	by	by	ADP
fbem-31953	22	11	ich	ich	PROPN
fbem-31953	22	12	short	short	ADJ
fbem-31953	22	13	videos	video	NOUN
fbem-31953	22	14	is	be	AUX
fbem-31953	22	15	often	often	ADV
fbem-31953	22	16	not	not	PART
fbem-31953	22	17	transformed	transform	VERB
fbem-31953	22	18	into	into	ADP
fbem-31953	22	19	cultural	cultural	ADJ
fbem-31953	22	20	value	value	NOUN
fbem-31953	22	21	,	,	PUNCT
fbem-31953	22	22	thereby	thereby	ADV
fbem-31953	22	23	restricting	restrict	VERB
fbem-31953	22	24	the	the	DET
fbem-31953	22	25	long	long	ADJ
fbem-31953	22	26	term	term	NOUN
fbem-31953	22	27	sustainability	sustainability	NOUN
fbem-31953	22	28	and	and	CCONJ
fbem-31953	22	29	contemporary	contemporary	ADJ
fbem-31953	22	30	vitality	vitality	NOUN
fbem-31953	22	31	of	of	ADP
fbem-31953	22	32	ich	ich	PROPN
fbem-31953	22	33	.	.	PUNCT
fbem-31953	23	1	thus	thus	ADV
fbem-31953	23	2	,	,	PUNCT
fbem-31953	23	3	building	build	VERB
fbem-31953	23	4	an	an	DET
fbem-31953	23	5	effective	effective	ADJ
fbem-31953	23	6	chain	chain	NOUN
fbem-31953	23	7	that	that	PRON
fbem-31953	23	8	links	link	VERB
fbem-31953	23	9	“	"	PUNCT
fbem-31953	23	10	cultural	cultural	ADJ
fbem-31953	23	11	communication	communication	NOUN
fbem-31953	23	12	–	–	PUNCT
fbem-31953	23	13	emotional	emotional	ADJ
fbem-31953	23	14	resonance	resonance	NOUN
fbem-31953	23	15	–	–	PUNCT
fbem-31953	23	16	behavioral	behavioral	ADJ
fbem-31953	23	17	conversion	conversion	NOUN
fbem-31953	23	18	”	"	PUNCT
fbem-31953	23	19	has	have	AUX
fbem-31953	23	20	become	become	VERB
fbem-31953	23	21	an	an	DET
fbem-31953	23	22	urgent	urgent	ADJ
fbem-31953	23	23	challenge	challenge	NOUN
fbem-31953	23	24	.	.	PUNCT
fbem-31953	24	1	the	the	DET
fbem-31953	24	2	sicas	sicas	PROPN
fbem-31953	24	3	model	model	NOUN
fbem-31953	24	4	—	—	PUNCT
fbem-31953	24	5	sense	sense	NOUN
fbem-31953	24	6	,	,	PUNCT
fbem-31953	24	7	interest	interest	NOUN
fbem-31953	24	8	,	,	PUNCT
fbem-31953	24	9	connect	connect	NOUN
fbem-31953	24	10	,	,	PUNCT
fbem-31953	24	11	action	action	NOUN
fbem-31953	24	12	,	,	PUNCT
fbem-31953	24	13	and	and	CCONJ
fbem-31953	24	14	share	share	NOUN
fbem-31953	24	15	—	—	PUNCT
fbem-31953	24	16	offers	offer	VERB
fbem-31953	24	17	a	a	DET
fbem-31953	24	18	cutting	cut	VERB
fbem-31953	24	19	-	-	PUNCT
fbem-31953	24	20	edge	edge	NOUN
fbem-31953	24	21	framework	framework	NOUN
fbem-31953	24	22	for	for	ADP
fbem-31953	24	23	analyzing	analyze	VERB
fbem-31953	24	24	user	user	NOUN
fbem-31953	24	25	behavior	behavior	NOUN
fbem-31953	24	26	in	in	ADP
fbem-31953	24	27	digital	digital	ADJ
fbem-31953	24	28	environments	environment	NOUN
fbem-31953	24	29	.	.	PUNCT
fbem-31953	25	1	it	it	PRON
fbem-31953	25	2	moves	move	VERB
fbem-31953	25	3	beyond	beyond	ADP
fbem-31953	25	4	the	the	DET
fbem-31953	25	5	linear	linear	ADJ
fbem-31953	25	6	logic	logic	NOUN
fbem-31953	25	7	of	of	ADP
fbem-31953	25	8	traditional	traditional	ADJ
fbem-31953	25	9	marketing	marketing	NOUN
fbem-31953	25	10	models	model	NOUN
fbem-31953	25	11	by	by	ADP
fbem-31953	25	12	emphasizing	emphasize	VERB
fbem-31953	25	13	users	user	NOUN
fbem-31953	25	14	’	'	PUNCT
fbem-31953	25	15	active	active	ADJ
fbem-31953	25	16	participation	participation	NOUN
fbem-31953	25	17	and	and	CCONJ
fbem-31953	25	18	viral	viral	ADJ
fbem-31953	25	19	dissemination	dissemination	NOUN
fbem-31953	25	20	in	in	ADP
fbem-31953	25	21	digital	digital	ADJ
fbem-31953	25	22	spaces	space	NOUN
fbem-31953	25	23	.	.	PUNCT
fbem-31953	26	1	applying	apply	VERB
fbem-31953	26	2	the	the	DET
fbem-31953	26	3	sicas	sicas	NOUN
fbem-31953	26	4	model	model	NOUN
fbem-31953	26	5	to	to	ADP
fbem-31953	26	6	ich	ich	PROPN
fbem-31953	26	7	short	short	ADJ
fbem-31953	26	8	-	-	PUNCT
fbem-31953	26	9	video	video	NOUN
fbem-31953	26	10	marketing	marketing	NOUN
fbem-31953	26	11	not	not	PART
fbem-31953	26	12	only	only	ADV
fbem-31953	26	13	breaks	break	VERB
fbem-31953	26	14	away	away	ADV
fbem-31953	26	15	from	from	ADP
fbem-31953	26	16	conventional	conventional	ADJ
fbem-31953	26	17	one	one	NUM
fbem-31953	26	18	-	-	PUNCT
fbem-31953	26	19	way	way	NOUN
fbem-31953	26	20	communication	communication	NOUN
fbem-31953	26	21	perspectives	perspective	NOUN
fbem-31953	26	22	but	but	CCONJ
fbem-31953	26	23	also	also	ADV
fbem-31953	26	24	precisely	precisely	ADV
fbem-31953	26	25	depicts	depict	VERB
fbem-31953	26	26	the	the	DET
fbem-31953	26	27	dynamic	dynamic	ADJ
fbem-31953	26	28	psychological	psychological	ADJ
fbem-31953	26	29	pathway	pathway	NOUN
fbem-31953	26	30	from	from	ADP
fbem-31953	26	31	“	"	PUNCT
fbem-31953	26	32	content	content	NOUN
fbem-31953	26	33	exposure	exposure	NOUN
fbem-31953	26	34	”	"	PUNCT
fbem-31953	26	35	to	to	ADP
fbem-31953	26	36	“	"	PUNCT
fbem-31953	26	37	sharing	share	VERB
fbem-31953	26	38	.	.	PUNCT
fbem-31953	26	39	”	"	PUNCT
fbem-31953	27	1	this	this	PRON
fbem-31953	27	2	provides	provide	VERB
fbem-31953	27	3	both	both	DET
fbem-31953	27	4	a	a	DET
fbem-31953	27	5	new	new	ADJ
fbem-31953	27	6	analytical	analytical	ADJ
fbem-31953	27	7	tool	tool	NOUN
fbem-31953	27	8	for	for	ADP
fbem-31953	27	9	understanding	understand	VERB
fbem-31953	27	10	user	user	NOUN
fbem-31953	27	11	engagement	engagement	NOUN
fbem-31953	27	12	trajectories	trajectory	NOUN
fbem-31953	27	13	and	and	CCONJ
fbem-31953	27	14	a	a	DET
fbem-31953	27	15	scientific	scientific	ADJ
fbem-31953	27	16	framework	framework	NOUN
fbem-31953	27	17	for	for	ADP
fbem-31953	27	18	translating	translate	VERB
fbem-31953	27	19	traditional	traditional	ADJ
fbem-31953	27	20	culture	culture	NOUN
fbem-31953	27	21	into	into	ADP
fbem-31953	27	22	contemporary	contemporary	ADJ
fbem-31953	27	23	communication	communication	NOUN
fbem-31953	27	24	,	,	PUNCT
fbem-31953	27	25	thereby	thereby	ADV
fbem-31953	27	26	facilitating	facilitate	VERB
fbem-31953	27	27	a	a	DET
fbem-31953	27	28	complete	complete	ADJ
fbem-31953	27	29	chain	chain	NOUN
fbem-31953	27	30	of	of	ADP
fbem-31953	27	31	“	"	PUNCT
fbem-31953	27	32	perception	perception	NOUN
fbem-31953	27	33	–	–	PUNCT
fbem-31953	27	34	conversion	conversion	NOUN
fbem-31953	27	35	”	"	PUNCT
fbem-31953	27	36	tailored	tailor	VERB
fbem-31953	27	37	to	to	ADP
fbem-31953	27	38	ich	ich	NOUN
fbem-31953	27	39	dissemination	dissemination	NOUN
fbem-31953	27	40	.	.	PUNCT
fbem-31953	28	1	this	this	DET
fbem-31953	28	2	study	study	NOUN
fbem-31953	28	3	adopts	adopt	VERB
fbem-31953	28	4	a	a	DET
fbem-31953	28	5	questionnaire	questionnaire	NOUN
fbem-31953	28	6	survey	survey	NOUN
fbem-31953	28	7	and	and	CCONJ
fbem-31953	28	8	quantitative	quantitative	ADJ
fbem-31953	28	9	analysis	analysis	NOUN
fbem-31953	28	10	,	,	PUNCT
fbem-31953	28	11	using	use	VERB
fbem-31953	28	12	spss	spss	PROPN
fbem-31953	28	13	26.0	26.0	NUM
fbem-31953	28	14	to	to	PART
fbem-31953	28	15	examine	examine	VERB
fbem-31953	28	16	sharing	sharing	NOUN
fbem-31953	28	17	behavior	behavior	NOUN
fbem-31953	28	18	data	datum	NOUN
fbem-31953	28	19	from	from	ADP
fbem-31953	28	20	300	300	NUM
fbem-31953	28	21	users	user	NOUN
fbem-31953	28	22	who	who	PRON
fbem-31953	28	23	had	have	AUX
fbem-31953	28	24	watched	watch	VERB
fbem-31953	28	25	ich	ich	PROPN
fbem-31953	28	26	short	short	ADJ
fbem-31953	28	27	videos	video	NOUN
fbem-31953	28	28	.	.	PUNCT
fbem-31953	29	1	it	it	PRON
fbem-31953	29	2	systematically	systematically	ADV
fbem-31953	29	3	verifies	verify	VERB
fbem-31953	29	4	the	the	DET
fbem-31953	29	5	impact	impact	NOUN
fbem-31953	29	6	mechanisms	mechanism	NOUN
fbem-31953	29	7	of	of	ADP
fbem-31953	29	8	each	each	DET
fbem-31953	29	9	stage	stage	NOUN
fbem-31953	29	10	of	of	ADP
fbem-31953	29	11	the	the	DET
fbem-31953	29	12	sicas	sicas	NOUN
fbem-31953	29	13	model	model	NOUN
fbem-31953	29	14	on	on	ADP
fbem-31953	29	15	user	user	NOUN
fbem-31953	29	16	sharing	sharing	NOUN
fbem-31953	29	17	behavior	behavior	NOUN
fbem-31953	29	18	.	.	PUNCT
fbem-31953	30	1	by	by	ADP
fbem-31953	30	2	doing	do	VERB
fbem-31953	30	3	so	so	ADV
fbem-31953	30	4	,	,	PUNCT
fbem-31953	30	5	it	it	PRON
fbem-31953	30	6	seeks	seek	VERB
fbem-31953	30	7	to	to	PART
fbem-31953	30	8	provide	provide	VERB
fbem-31953	30	9	a	a	DET
fbem-31953	30	10	three	three	NUM
fbem-31953	30	11	-	-	PUNCT
fbem-31953	30	12	dimensional	dimensional	ADJ
fbem-31953	30	13	solution	solution	NOUN
fbem-31953	30	14	that	that	PRON
fbem-31953	30	15	combines	combine	VERB
fbem-31953	30	16	theoretical	theoretical	ADJ
fbem-31953	30	17	modeling	modeling	NOUN
fbem-31953	30	18	,	,	PUNCT
fbem-31953	30	19	empirical	empirical	ADJ
fbem-31953	30	20	data	datum	NOUN
fbem-31953	30	21	,	,	PUNCT
fbem-31953	30	22	and	and	CCONJ
fbem-31953	30	23	practical	practical	ADJ
fbem-31953	30	24	pathways	pathway	NOUN
fbem-31953	30	25	,	,	PUNCT
fbem-31953	30	26	promoting	promote	VERB
fbem-31953	30	27	the	the	DET
fbem-31953	30	28	transformation	transformation	NOUN
fbem-31953	30	29	of	of	ADP
fbem-31953	30	30	ich	ich	NOUN
fbem-31953	30	31	from	from	ADP
fbem-31953	30	32	mere	mere	ADJ
fbem-31953	30	33	“	"	PUNCT
fbem-31953	30	34	cultural	cultural	ADJ
fbem-31953	30	35	display	display	NOUN
fbem-31953	30	36	”	"	PUNCT
fbem-31953	30	37	to	to	ADP
fbem-31953	30	38	“	"	PUNCT
fbem-31953	30	39	value	value	VERB
fbem-31953	30	40	co	co	NOUN
fbem-31953	30	41	-	-	NOUN
fbem-31953	30	42	creation	creation	NOUN
fbem-31953	30	43	.	.	PUNCT
fbem-31953	30	44	”	"	PUNCT
fbem-31953	31	1	specifically	specifically	ADV
fbem-31953	31	2	,	,	PUNCT
fbem-31953	31	3	the	the	DET
fbem-31953	31	4	study	study	NOUN
fbem-31953	31	5	explores	explore	VERB
fbem-31953	31	6	the	the	DET
fbem-31953	31	7	mechanisms	mechanism	NOUN
fbem-31953	31	8	of	of	ADP
fbem-31953	31	9	short	short	ADJ
fbem-31953	31	10	-	-	PUNCT
fbem-31953	31	11	video	video	NOUN
fbem-31953	31	12	content	content	NOUN
fbem-31953	31	13	marketing	marketing	NOUN
fbem-31953	31	14	for	for	ADP
fbem-31953	31	15	ich	ich	NOUN
fbem-31953	31	16	products	product	NOUN
fbem-31953	31	17	—	—	PUNCT
fbem-31953	31	18	defined	define	VERB
fbem-31953	31	19	here	here	ADV
fbem-31953	31	20	as	as	ADP
fbem-31953	31	21	goods	good	NOUN
fbem-31953	31	22	or	or	CCONJ
fbem-31953	31	23	services	service	NOUN
fbem-31953	31	24	that	that	PRON
fbem-31953	31	25	embody	embody	VERB
fbem-31953	31	26	12	12	NUM
fbem-31953	31	27	traditional	traditional	ADJ
fbem-31953	31	28	crafts	craft	NOUN
fbem-31953	31	29	,	,	PUNCT
fbem-31953	31	30	cultural	cultural	ADJ
fbem-31953	31	31	meanings	meaning	NOUN
fbem-31953	31	32	,	,	PUNCT
fbem-31953	31	33	and	and	CCONJ
fbem-31953	31	34	aesthetic	aesthetic	ADJ
fbem-31953	31	35	values	value	NOUN
fbem-31953	31	36	.	.	PUNCT
fbem-31953	32	1	these	these	DET
fbem-31953	32	2	products	product	NOUN
fbem-31953	32	3	,	,	PUNCT
fbem-31953	32	4	which	which	PRON
fbem-31953	32	5	include	include	VERB
fbem-31953	32	6	traditional	traditional	ADJ
fbem-31953	32	7	handicrafts	handicraft	NOUN
fbem-31953	32	8	and	and	CCONJ
fbem-31953	32	9	folk	folk	NOUN
fbem-31953	32	10	cultural	cultural	ADJ
fbem-31953	32	11	items	item	NOUN
fbem-31953	32	12	,	,	PUNCT
fbem-31953	32	13	encapsulate	encapsulate	VERB
fbem-31953	32	14	historical	historical	ADJ
fbem-31953	32	15	memory	memory	NOUN
fbem-31953	32	16	,	,	PUNCT
fbem-31953	32	17	cultural	cultural	ADJ
fbem-31953	32	18	continuity	continuity	NOUN
fbem-31953	32	19	,	,	PUNCT
fbem-31953	32	20	and	and	CCONJ
fbem-31953	32	21	artisanal	artisanal	ADJ
fbem-31953	32	22	essence	essence	NOUN
fbem-31953	32	23	,	,	PUNCT
fbem-31953	32	24	serving	serve	VERB
fbem-31953	32	25	as	as	ADP
fbem-31953	32	26	vital	vital	ADJ
fbem-31953	32	27	carriers	carrier	NOUN
fbem-31953	32	28	of	of	ADP
fbem-31953	32	29	traditional	traditional	ADJ
fbem-31953	32	30	culture	culture	NOUN
fbem-31953	32	31	in	in	ADP
fbem-31953	32	32	modern	modern	ADJ
fbem-31953	32	33	society	society	NOUN
fbem-31953	32	34	.	.	PUNCT
fbem-31953	33	1	while	while	SCONJ
fbem-31953	33	2	their	their	PRON
fbem-31953	33	3	unique	unique	ADJ
fbem-31953	33	4	cultural	cultural	ADJ
fbem-31953	33	5	and	and	CCONJ
fbem-31953	33	6	artisanal	artisanal	ADJ
fbem-31953	33	7	attributes	attribute	NOUN
fbem-31953	33	8	make	make	VERB
fbem-31953	33	9	them	they	PRON
fbem-31953	33	10	naturally	naturally	ADV
fbem-31953	33	11	appealing	appeal	VERB
fbem-31953	33	12	in	in	ADP
fbem-31953	33	13	short	short	ADJ
fbem-31953	33	14	-	-	PUNCT
fbem-31953	33	15	video	video	NOUN
fbem-31953	33	16	marketing	marketing	NOUN
fbem-31953	33	17	,	,	PUNCT
fbem-31953	33	18	they	they	PRON
fbem-31953	33	19	also	also	ADV
fbem-31953	33	20	face	face	VERB
fbem-31953	33	21	the	the	DET
fbem-31953	33	22	challenge	challenge	NOUN
fbem-31953	33	23	of	of	ADP
fbem-31953	33	24	adapting	adapt	VERB
fbem-31953	33	25	to	to	ADP
fbem-31953	33	26	new	new	ADJ
fbem-31953	33	27	communication	communication	NOUN
fbem-31953	33	28	contexts	context	NOUN
fbem-31953	33	29	and	and	CCONJ
fbem-31953	33	30	reaching	reach	VERB
fbem-31953	33	31	broader	broad	ADJ
fbem-31953	33	32	audiences	audience	NOUN
fbem-31953	33	33	.	.	PUNCT
fbem-31953	34	1	by	by	ADP
fbem-31953	34	2	situating	situate	VERB
fbem-31953	34	3	ich	ich	NOUN
fbem-31953	34	4	short	short	ADJ
fbem-31953	34	5	-	-	PUNCT
fbem-31953	34	6	video	video	NOUN
fbem-31953	34	7	marketing	marketing	NOUN
fbem-31953	34	8	within	within	ADP
fbem-31953	34	9	the	the	DET
fbem-31953	34	10	sicas	sicas	NOUN
fbem-31953	34	11	framework	framework	NOUN
fbem-31953	34	12	,	,	PUNCT
fbem-31953	34	13	this	this	DET
fbem-31953	34	14	research	research	NOUN
fbem-31953	34	15	aims	aim	VERB
fbem-31953	34	16	to	to	PART
fbem-31953	34	17	uncover	uncover	VERB
fbem-31953	34	18	both	both	CCONJ
fbem-31953	34	19	the	the	DET
fbem-31953	34	20	mechanisms	mechanism	NOUN
fbem-31953	34	21	and	and	CCONJ
fbem-31953	34	22	optimization	optimization	NOUN
fbem-31953	34	23	paths	path	NOUN
fbem-31953	34	24	for	for	ADP
fbem-31953	34	25	enhancing	enhance	VERB
fbem-31953	34	26	the	the	DET
fbem-31953	34	27	cultural	cultural	ADJ
fbem-31953	34	28	transmission	transmission	NOUN
fbem-31953	34	29	and	and	CCONJ
fbem-31953	34	30	commercialization	commercialization	NOUN
fbem-31953	34	31	of	of	ADP
fbem-31953	34	32	ich	ich	NOUN
fbem-31953	34	33	in	in	ADP
fbem-31953	34	34	the	the	DET
fbem-31953	34	35	digital	digital	ADJ
fbem-31953	34	36	age	age	NOUN
fbem-31953	34	37	.	.	PUNCT
fbem-31953	35	1	2	2	X
fbem-31953	35	2	.	.	X
fbem-31953	35	3	literature	literature	NOUN
fbem-31953	35	4	review	review	PROPN
fbem-31953	35	5	figure	figure	NOUN
fbem-31953	35	6	1	1	NUM
fbem-31953	35	7	.	.	PUNCT
fbem-31953	35	8	sicas	sicas	PROPN
fbem-31953	35	9	model	model	PROPN
fbem-31953	35	10	flowchart	flowchart	PROPN
fbem-31953	35	11	the	the	DET
fbem-31953	35	12	sicas	sicas	PROPN
fbem-31953	35	13	model	model	NOUN
fbem-31953	35	14	,	,	PUNCT
fbem-31953	35	15	proposed	propose	VERB
fbem-31953	35	16	by	by	ADP
fbem-31953	35	17	the	the	DET
fbem-31953	35	18	china	china	PROPN
fbem-31953	35	19	internet	internet	PROPN
fbem-31953	35	20	network	network	PROPN
fbem-31953	35	21	information	information	NOUN
fbem-31953	35	22	center	center	NOUN
fbem-31953	35	23	(	(	PUNCT
fbem-31953	35	24	cnnic	cnnic	NOUN
fbem-31953	35	25	)	)	PUNCT
fbem-31953	35	26	in	in	ADP
fbem-31953	35	27	2011	2011	NUM
fbem-31953	35	28	,	,	PUNCT
fbem-31953	35	29	was	be	AUX
fbem-31953	35	30	developed	develop	VERB
fbem-31953	35	31	to	to	PART
fbem-31953	35	32	explain	explain	VERB
fbem-31953	35	33	new	new	ADJ
fbem-31953	35	34	patterns	pattern	NOUN
fbem-31953	35	35	of	of	ADP
fbem-31953	35	36	consumer	consumer	NOUN
fbem-31953	35	37	behavior	behavior	NOUN
fbem-31953	35	38	in	in	ADP
fbem-31953	35	39	the	the	DET
fbem-31953	35	40	digital	digital	ADJ
fbem-31953	35	41	age	age	NOUN
fbem-31953	35	42	.	.	PUNCT
fbem-31953	36	1	it	it	PRON
fbem-31953	36	2	consists	consist	VERB
fbem-31953	36	3	of	of	ADP
fbem-31953	36	4	five	five	NUM
fbem-31953	36	5	sequential	sequential	ADJ
fbem-31953	36	6	stages	stage	NOUN
fbem-31953	36	7	:	:	PUNCT
fbem-31953	36	8	sense	sense	NOUN
fbem-31953	36	9	,	,	PUNCT
fbem-31953	36	10	interest	interest	NOUN
fbem-31953	36	11	&	&	CCONJ
fbem-31953	36	12	interactive	interactive	ADJ
fbem-31953	36	13	,	,	PUNCT
fbem-31953	36	14	connect	connect	NOUN
fbem-31953	36	15	&	&	CCONJ
fbem-31953	36	16	commu	commu	PROPN
fbem-31953	36	17	nicate	nicate	PROPN
fbem-31953	36	18	,	,	PUNCT
fbem-31953	36	19	action	action	NOUN
fbem-31953	36	20	,	,	PUNCT
fbem-31953	36	21	and	and	CCONJ
fbem-31953	36	22	share	share	NOUN
fbem-31953	36	23	.	.	PUNCT
fbem-31953	37	1	as	as	ADP
fbem-31953	37	2	a	a	DET
fbem-31953	37	3	core	core	NOUN
fbem-31953	37	4	framework	framework	NOUN
fbem-31953	37	5	for	for	ADP
fbem-31953	37	6	analyzing	analyze	VERB
fbem-31953	37	7	user	user	NOUN
fbem-31953	37	8	behavior	behavior	NOUN
fbem-31953	37	9	in	in	ADP
fbem-31953	37	10	digital	digital	ADJ
fbem-31953	37	11	environments	environment	NOUN
fbem-31953	37	12	,	,	PUNCT
fbem-31953	37	13	the	the	DET
fbem-31953	37	14	sicas	sicas	NOUN
fbem-31953	37	15	model	model	NOUN
fbem-31953	37	16	surpasses	surpass	VERB
fbem-31953	37	17	the	the	DET
fbem-31953	37	18	limitations	limitation	NOUN
fbem-31953	37	19	of	of	ADP
fbem-31953	37	20	the	the	DET
fbem-31953	37	21	traditional	traditional	ADJ
fbem-31953	37	22	aidma	aidma	NOUN
fbem-31953	37	23	model	model	NOUN
fbem-31953	37	24	(	(	PUNCT
fbem-31953	37	25	attention	attention	NOUN
fbem-31953	37	26	–	–	PUNCT
fbem-31953	37	27	interest	interest	NOUN
fbem-31953	37	28	–	–	PUNCT
fbem-31953	37	29	desire	desire	NOUN
fbem-31953	37	30	–	–	PUNCT
fbem-31953	37	31	memory	memory	NOUN
fbem-31953	37	32	–	–	PUNCT
fbem-31953	37	33	action	action	NOUN
fbem-31953	37	34	)	)	PUNCT
fbem-31953	37	35	formulated	formulate	VERB
fbem-31953	37	36	by	by	ADP
fbem-31953	37	37	american	american	ADJ
fbem-31953	37	38	advertising	advertising	NOUN
fbem-31953	37	39	scholar	scholar	NOUN
fbem-31953	37	40	e.	e.	PROPN
fbem-31953	37	41	s.	s.	PROPN
fbem-31953	37	42	lewis	lewis	PROPN
fbem-31953	37	43	in	in	ADP
fbem-31953	37	44	1898	1898	NUM
fbem-31953	37	45	.	.	PUNCT
fbem-31953	38	1	unlike	unlike	ADP
fbem-31953	38	2	aidma	aidma	NOUN
fbem-31953	38	3	’s	’s	PART
fbem-31953	38	4	one	one	NUM
fbem-31953	38	5	-	-	PUNCT
fbem-31953	38	6	way	way	NOUN
fbem-31953	38	7	communication	communication	NOUN
fbem-31953	38	8	logic	logic	NOUN
fbem-31953	38	9	,	,	PUNCT
fbem-31953	38	10	sicas	sicas	PROPN
fbem-31953	38	11	emphasizes	emphasize	VERB
fbem-31953	38	12	users	user	NOUN
fbem-31953	38	13	’	’	PART
fbem-31953	38	14	active	active	ADJ
fbem-31953	38	15	participation	participation	NOUN
fbem-31953	38	16	,	,	PUNCT
fbem-31953	38	17	interactivity	interactivity	NOUN
fbem-31953	38	18	,	,	PUNCT
fbem-31953	38	19	and	and	CCONJ
fbem-31953	38	20	viral	viral	ADJ
fbem-31953	38	21	sharing	sharing	NOUN
fbem-31953	38	22	in	in	ADP
fbem-31953	38	23	the	the	DET
fbem-31953	38	24	internet	internet	NOUN
fbem-31953	38	25	era	era	NOUN
fbem-31953	38	26	.	.	PUNCT
fbem-31953	39	1	in	in	ADP
fbem-31953	39	2	this	this	DET
fbem-31953	39	3	model	model	NOUN
fbem-31953	39	4	,	,	PUNCT
fbem-31953	39	5	“	"	PUNCT
fbem-31953	39	6	sense	sense	NOUN
fbem-31953	39	7	”	"	PUNCT
fbem-31953	39	8	highlights	highlight	NOUN
fbem-31953	39	9	the	the	DET
fbem-31953	39	10	ability	ability	NOUN
fbem-31953	39	11	to	to	PART
fbem-31953	39	12	capture	capture	VERB
fbem-31953	39	13	users	user	NOUN
fbem-31953	39	14	’	’	PART
fbem-31953	39	15	attention	attention	NOUN
fbem-31953	39	16	amidst	amidst	ADP
fbem-31953	39	17	an	an	DET
fbem-31953	39	18	information	information	NOUN
fbem-31953	39	19	-	-	PUNCT
fbem-31953	39	20	saturated	saturate	VERB
fbem-31953	39	21	environment	environment	NOUN
fbem-31953	39	22	;	;	PUNCT
fbem-31953	39	23	“	"	PUNCT
fbem-31953	39	24	interest	interest	NOUN
fbem-31953	39	25	&	&	CCONJ
fbem-31953	39	26	interactive	interactive	ADJ
fbem-31953	39	27	”	"	PUNCT
fbem-31953	39	28	transforms	transform	VERB
fbem-31953	39	29	passive	passive	ADJ
fbem-31953	39	30	reception	reception	NOUN
fbem-31953	39	31	into	into	ADP
fbem-31953	39	32	active	active	ADJ
fbem-31953	39	33	engagement	engagement	NOUN
fbem-31953	39	34	;	;	PUNCT
fbem-31953	39	35	“	"	PUNCT
fbem-31953	39	36	connect	connect	VERB
fbem-31953	39	37	&	&	CCONJ
fbem-31953	39	38	communicate	communicate	AUX
fbem-31953	39	39	”	"	PUNCT
fbem-31953	39	40	fosters	foster	VERB
fbem-31953	39	41	long	long	ADJ
fbem-31953	39	42	-	-	PUNCT
fbem-31953	39	43	term	term	NOUN
fbem-31953	39	44	relationships	relationship	NOUN
fbem-31953	39	45	between	between	ADP
fbem-31953	39	46	brands	brand	NOUN
fbem-31953	39	47	and	and	CCONJ
fbem-31953	39	48	users	user	NOUN
fbem-31953	39	49	;	;	PUNCT
fbem-31953	39	50	“	"	PUNCT
fbem-31953	39	51	action	action	NOUN
fbem-31953	39	52	”	"	PUNCT
fbem-31953	39	53	facilitates	facilitate	VERB
fbem-31953	39	54	behavioral	behavioral	ADJ
fbem-31953	39	55	conversion	conversion	NOUN
fbem-31953	39	56	such	such	ADJ
fbem-31953	39	57	as	as	ADP
fbem-31953	39	58	purchasing	purchasing	NOUN
fbem-31953	39	59	or	or	CCONJ
fbem-31953	39	60	participation	participation	NOUN
fbem-31953	39	61	;	;	PUNCT
fbem-31953	39	62	and	and	CCONJ
fbem-31953	39	63	“	"	PUNCT
fbem-31953	39	64	share	share	NOUN
fbem-31953	39	65	”	"	PUNCT
fbem-31953	39	66	encourages	encourage	VERB
fbem-31953	39	67	viral	viral	ADJ
fbem-31953	39	68	dissemination	dissemination	NOUN
fbem-31953	39	69	.	.	PUNCT
fbem-31953	40	1	these	these	DET
fbem-31953	40	2	stages	stage	NOUN
fbem-31953	40	3	are	be	AUX
fbem-31953	40	4	interlinked	interlink	VERB
fbem-31953	40	5	,	,	PUNCT
fbem-31953	40	6	forming	form	VERB
fbem-31953	40	7	a	a	DET
fbem-31953	40	8	dynamic	dynamic	ADJ
fbem-31953	40	9	and	and	CCONJ
fbem-31953	40	10	cyclical	cyclical	ADJ
fbem-31953	40	11	chain	chain	NOUN
fbem-31953	40	12	of	of	ADP
fbem-31953	40	13	user	user	NOUN
fbem-31953	40	14	behavior	behavior	NOUN
fbem-31953	40	15	.	.	PUNCT
fbem-31953	41	1	applying	apply	VERB
fbem-31953	41	2	this	this	DET
fbem-31953	41	3	model	model	NOUN
fbem-31953	41	4	to	to	ADP
fbem-31953	41	5	ich	ich	PROPN
fbem-31953	41	6	short	short	ADJ
fbem-31953	41	7	video	video	NOUN
fbem-31953	41	8	communication	communication	NOUN
fbem-31953	41	9	makes	make	VERB
fbem-31953	41	10	it	it	PRON
fbem-31953	41	11	possible	possible	ADJ
fbem-31953	41	12	to	to	PART
fbem-31953	41	13	examine	examine	VERB
fbem-31953	41	14	the	the	DET
fbem-31953	41	15	pathway	pathway	NOUN
fbem-31953	41	16	from	from	ADP
fbem-31953	41	17	cultural	cultural	ADJ
fbem-31953	41	18	content	content	NOUN
fbem-31953	41	19	exposure	exposure	NOUN
fbem-31953	41	20	to	to	ADP
fbem-31953	41	21	value	value	NOUN
fbem-31953	41	22	transformation	transformation	NOUN
fbem-31953	41	23	.	.	PUNCT
fbem-31953	42	1	for	for	ADP
fbem-31953	42	2	instance	instance	NOUN
fbem-31953	42	3	,	,	PUNCT
fbem-31953	42	4	in	in	ADP
fbem-31953	42	5	the	the	DET
fbem-31953	42	6	sense	sense	NOUN
fbem-31953	42	7	stage	stage	NOUN
fbem-31953	42	8	,	,	PUNCT
fbem-31953	42	9	attention	attention	NOUN
fbem-31953	42	10	-grabbing	-grabbe	VERB
fbem-31953	42	11	visual	visual	ADJ
fbem-31953	42	12	or	or	CCONJ
fbem-31953	42	13	auditory	auditory	ADJ
fbem-31953	42	14	stimuli	stimulus	NOUN
fbem-31953	42	15	can	can	AUX
fbem-31953	42	16	help	help	VERB
fbem-31953	42	17	ich	ich	NOUN
fbem-31953	42	18	short	short	ADJ
fbem-31953	42	19	videos	video	NOUN
fbem-31953	42	20	stand	stand	VERB
fbem-31953	42	21	out	out	ADP
fbem-31953	42	22	from	from	ADP
fbem-31953	42	23	the	the	DET
fbem-31953	42	24	flood	flood	NOUN
fbem-31953	42	25	of	of	ADP
fbem-31953	42	26	digital	digital	ADJ
fbem-31953	42	27	information	information	NOUN
fbem-31953	42	28	.	.	PUNCT
fbem-31953	43	1	a	a	DET
fbem-31953	43	2	4k	4k	NUM
fbem-31953	43	3	video	video	NOUN
fbem-31953	43	4	showcasing	showcase	VERB
fbem-31953	43	5	the	the	DET
fbem-31953	43	6	intricate	intricate	ADJ
fbem-31953	43	7	textures	texture	NOUN
fbem-31953	43	8	of	of	ADP
fbem-31953	43	9	traditional	traditional	ADJ
fbem-31953	43	10	embroidery	embroidery	NOUN
fbem-31953	43	11	or	or	CCONJ
fbem-31953	43	12	immersive	immersive	VERB
fbem-31953	43	13	audio	audio	NOUN
fbem-31953	43	14	reproducing	reproduce	VERB
fbem-31953	43	15	the	the	DET
fbem-31953	43	16	sound	sound	NOUN
fbem-31953	43	17	of	of	ADP
fbem-31953	43	18	ancient	ancient	ADJ
fbem-31953	43	19	instruments	instrument	NOUN
fbem-31953	43	20	can	can	AUX
fbem-31953	43	21	immediately	immediately	ADV
fbem-31953	43	22	draw	draw	VERB
fbem-31953	43	23	users	user	NOUN
fbem-31953	43	24	’	'	PUNCT
fbem-31953	43	25	attention	attention	NOUN
fbem-31953	43	26	.	.	PUNCT
fbem-31953	44	1	in	in	ADP
fbem-31953	44	2	the	the	DET
fbem-31953	44	3	interest	interest	NOUN
fbem-31953	44	4	&	&	CCONJ
fbem-31953	44	5	interactive	interactive	ADJ
fbem-31953	44	6	stage	stage	NOUN
fbem-31953	44	7	,	,	PUNCT
fbem-31953	44	8	users	user	NOUN
fbem-31953	44	9	shift	shift	VERB
fbem-31953	44	10	from	from	ADP
fbem-31953	44	11	passive	passive	ADJ
fbem-31953	44	12	viewers	viewer	NOUN
fbem-31953	44	13	to	to	ADP
fbem-31953	44	14	active	active	ADJ
fbem-31953	44	15	participants	participant	NOUN
fbem-31953	44	16	,	,	PUNCT
fbem-31953	44	17	as	as	ADP
fbem-31953	44	18	when	when	SCONJ
fbem-31953	44	19	an	an	DET
fbem-31953	44	20	ich	ich	NOUN
fbem-31953	44	21	brand	brand	NOUN
fbem-31953	44	22	launches	launch	VERB
fbem-31953	44	23	a	a	DET
fbem-31953	44	24	campaign	campaign	NOUN
fbem-31953	44	25	like	like	ADP
fbem-31953	44	26	“	"	PUNCT
fbem-31953	44	27	guess	guess	VERB
fbem-31953	44	28	the	the	DET
fbem-31953	44	29	crafting	craft	VERB
fbem-31953	44	30	process	process	NOUN
fbem-31953	44	31	of	of	ADP
fbem-31953	44	32	this	this	DET
fbem-31953	44	33	artifact	artifact	NOUN
fbem-31953	44	34	,	,	PUNCT
fbem-31953	44	35	”	"	PUNCT
fbem-31953	44	36	encouraging	encourage	VERB
fbem-31953	44	37	comment	comment	NOUN
fbem-31953	44	38	-	-	PUNCT
fbem-31953	44	39	based	base	VERB
fbem-31953	44	40	interaction	interaction	NOUN
fbem-31953	44	41	and	and	CCONJ
fbem-31953	44	42	knowledge	knowledge	NOUN
fbem-31953	44	43	exchange	exchange	NOUN
fbem-31953	44	44	.	.	PUNCT
fbem-31953	45	1	at	at	ADP
fbem-31953	45	2	the	the	DET
fbem-31953	45	3	connect	connect	NOUN
fbem-31953	45	4	&	&	CCONJ
fbem-31953	45	5	communicate	communicate	VERB
fbem-31953	45	6	stage	stage	NOUN
fbem-31953	45	7	,	,	PUNCT
fbem-31953	45	8	brands	brand	NOUN
fbem-31953	45	9	and	and	CCONJ
fbem-31953	45	10	users	user	NOUN
fbem-31953	45	11	develop	develop	VERB
fbem-31953	45	12	long	long	ADJ
fbem-31953	45	13	-	-	PUNCT
fbem-31953	45	14	term	term	NOUN
fbem-31953	45	15	relationships	relationship	NOUN
fbem-31953	45	16	through	through	ADP
fbem-31953	45	17	sustained	sustained	ADJ
fbem-31953	45	18	exchanges	exchange	NOUN
fbem-31953	45	19	—	—	PUNCT
fbem-31953	45	20	for	for	ADP
fbem-31953	45	21	example	example	NOUN
fbem-31953	45	22	,	,	PUNCT
fbem-31953	45	23	by	by	ADP
fbem-31953	45	24	building	build	VERB
fbem-31953	45	25	social	social	ADJ
fbem-31953	45	26	media	medium	NOUN
fbem-31953	45	27	communities	community	NOUN
fbem-31953	45	28	that	that	PRON
fbem-31953	45	29	share	share	VERB
fbem-31953	45	30	historical	historical	ADJ
fbem-31953	45	31	narratives	narrative	NOUN
fbem-31953	45	32	and	and	CCONJ
fbem-31953	45	33	craft	craft	NOUN
fbem-31953	45	34	insights	insight	NOUN
fbem-31953	45	35	while	while	SCONJ
fbem-31953	45	36	also	also	ADV
fbem-31953	45	37	collecting	collect	VERB
fbem-31953	45	38	user	user	NOUN
fbem-31953	45	39	feedback	feedback	NOUN
fbem-31953	45	40	.	.	PUNCT
fbem-31953	46	1	the	the	DET
fbem-31953	46	2	action	action	NOUN
fbem-31953	46	3	stage	stage	NOUN
fbem-31953	46	4	translates	translate	VERB
fbem-31953	46	5	positive	positive	ADJ
fbem-31953	46	6	impressions	impression	NOUN
fbem-31953	46	7	into	into	ADP
fbem-31953	46	8	concrete	concrete	ADJ
fbem-31953	46	9	outcomes	outcome	NOUN
fbem-31953	46	10	such	such	ADJ
fbem-31953	46	11	as	as	ADP
fbem-31953	46	12	purchases	purchase	NOUN
fbem-31953	46	13	,	,	PUNCT
fbem-31953	46	14	subscriptions	subscription	NOUN
fbem-31953	46	15	,	,	PUNCT
fbem-31953	46	16	or	or	CCONJ
fbem-31953	46	17	participation	participation	NOUN
fbem-31953	46	18	in	in	ADP
fbem-31953	46	19	cultural	cultural	ADJ
fbem-31953	46	20	events	event	NOUN
fbem-31953	46	21	,	,	PUNCT
fbem-31953	46	22	aided	aid	VERB
fbem-31953	46	23	by	by	ADP
fbem-31953	46	24	mechanisms	mechanism	NOUN
fbem-31953	46	25	like	like	ADP
fbem-31953	46	26	one	one	NUM
fbem-31953	46	27	-	-	PUNCT
fbem-31953	46	28	click	click	NOUN
fbem-31953	46	29	purchases	purchase	NOUN
fbem-31953	46	30	or	or	CCONJ
fbem-31953	46	31	limited	limited	ADJ
fbem-31953	46	32	-	-	PUNCT
fbem-31953	46	33	edition	edition	NOUN
fbem-31953	46	34	activities	activity	NOUN
fbem-31953	46	35	.	.	PUNCT
fbem-31953	47	1	finally	finally	ADV
fbem-31953	47	2	,	,	PUNCT
fbem-31953	47	3	in	in	ADP
fbem-31953	47	4	the	the	DET
fbem-31953	47	5	share	share	NOUN
fbem-31953	47	6	stage	stage	NOUN
fbem-31953	47	7	,	,	PUNCT
fbem-31953	47	8	users	user	NOUN
fbem-31953	47	9	voluntarily	voluntarily	ADV
fbem-31953	47	10	disseminate	disseminate	VERB
fbem-31953	47	11	their	their	PRON
fbem-31953	47	12	experiences	experience	NOUN
fbem-31953	47	13	when	when	SCONJ
fbem-31953	47	14	these	these	PRON
fbem-31953	47	15	exceed	exceed	VERB
fbem-31953	47	16	expectations	expectation	NOUN
fbem-31953	47	17	,	,	PUNCT
fbem-31953	47	18	often	often	ADV
fbem-31953	47	19	motivated	motivate	VERB
fbem-31953	47	20	by	by	ADP
fbem-31953	47	21	identity	identity	NOUN
fbem-31953	47	22	expression	expression	NOUN
fbem-31953	47	23	or	or	CCONJ
fbem-31953	47	24	social	social	ADJ
fbem-31953	47	25	recognition	recognition	NOUN
fbem-31953	47	26	.	.	PUNCT
fbem-31953	48	1	incentives	incentive	NOUN
fbem-31953	48	2	such	such	ADJ
fbem-31953	48	3	as	as	ADP
fbem-31953	48	4	reward	reward	NOUN
fbem-31953	48	5	points	point	NOUN
fbem-31953	48	6	or	or	CCONJ
fbem-31953	48	7	exclusive	exclusive	ADJ
fbem-31953	48	8	gifts	gift	NOUN
fbem-31953	48	9	can	can	AUX
fbem-31953	48	10	further	far	ADV
fbem-31953	48	11	amplify	amplify	VERB
fbem-31953	48	12	sharing	share	VERB
fbem-31953	48	13	behavior	behavior	NOUN
fbem-31953	48	14	,	,	PUNCT
fbem-31953	48	15	creating	create	VERB
fbem-31953	48	16	a	a	DET
fbem-31953	48	17	virtuous	virtuous	ADJ
fbem-31953	48	18	cycle	cycle	NOUN
fbem-31953	48	19	of	of	ADP
fbem-31953	48	20	“	"	PUNCT
fbem-31953	48	21	sharing	sharing	NOUN
fbem-31953	48	22	–	–	PUNCT
fbem-31953	48	23	new	new	ADJ
fbem-31953	48	24	sensing	sensing	NOUN
fbem-31953	48	25	–	–	PUNCT
fbem-31953	48	26	renewed	renew	VERB
fbem-31953	48	27	interaction	interaction	NOUN
fbem-31953	48	28	”	"	PUNCT
fbem-31953	48	29	that	that	PRON
fbem-31953	48	30	drives	drive	VERB
fbem-31953	48	31	viral	viral	ADJ
fbem-31953	48	32	communication	communication	NOUN
fbem-31953	48	33	.	.	PUNCT
fbem-31953	49	1	compared	compare	VERB
fbem-31953	49	2	to	to	ADP
fbem-31953	49	3	aidma	aidma	PROPN
fbem-31953	49	4	’s	’s	PART
fbem-31953	49	5	one	one	NUM
fbem-31953	49	6	-	-	PUNCT
fbem-31953	49	7	way	way	NOUN
fbem-31953	49	8	“	"	PUNCT
fbem-31953	49	9	brand	brand	NOUN
fbem-31953	49	10	-	-	PUNCT
fbem-31953	49	11	to	to	ADP
fbem-31953	49	12	-	-	PUNCT
fbem-31953	49	13	user	user	NOUN
fbem-31953	49	14	”	"	PUNCT
fbem-31953	49	15	flow	flow	NOUN
fbem-31953	49	16	of	of	ADP
fbem-31953	49	17	information	information	NOUN
fbem-31953	49	18	,	,	PUNCT
fbem-31953	49	19	sicas	sicas	PROPN
fbem-31953	49	20	emphasizes	emphasize	VERB
fbem-31953	49	21	“	"	PUNCT
fbem-31953	49	22	user	user	NOUN
fbem-31953	49	23	co	co	NOUN
fbem-31953	49	24	-creation	-creation	NOUN
fbem-31953	49	25	of	of	ADP
fbem-31953	49	26	content	content	NOUN
fbem-31953	49	27	.	.	PUNCT
fbem-31953	49	28	”	"	PUNCT
fbem-31953	50	1	for	for	ADP
fbem-31953	50	2	example	example	NOUN
fbem-31953	50	3	,	,	PUNCT
fbem-31953	50	4	on	on	ADP
fbem-31953	50	5	the	the	DET
fbem-31953	50	6	douyin	douyin	PROPN
fbem-31953	50	7	account	account	NOUN
fbem-31953	50	8	of	of	ADP
fbem-31953	50	9	yao	yao	PROPN
fbem-31953	50	10	jianping	jianping	NOUN
fbem-31953	50	11	,	,	PUNCT
fbem-31953	50	12	a	a	DET
fbem-31953	50	13	national	national	ADJ
fbem-31953	50	14	-	-	PUNCT
fbem-31953	50	15	level	level	NOUN
fbem-31953	50	16	su	su	NOUN
fbem-31953	50	17	embroidery	embroidery	NOUN
fbem-31953	50	18	inheritor	inheritor	NOUN
fbem-31953	50	19	,	,	PUNCT
fbem-31953	50	20	users	user	NOUN
fbem-31953	50	21	ask	ask	VERB
fbem-31953	50	22	questions	question	NOUN
fbem-31953	50	23	via	via	ADP
fbem-31953	50	24	bullet	bullet	NOUN
fbem-31953	50	25	comments	comment	NOUN
fbem-31953	50	26	,	,	PUNCT
fbem-31953	50	27	such	such	ADJ
fbem-31953	50	28	as	as	ADP
fbem-31953	50	29	“	"	PUNCT
fbem-31953	50	30	how	how	SCONJ
fbem-31953	50	31	is	be	AUX
fbem-31953	50	32	the	the	DET
fbem-31953	50	33	silk	silk	NOUN
fbem-31953	50	34	thread	thread	NOUN
fbem-31953	50	35	dyed	dye	VERB
fbem-31953	50	36	?	?	PUNCT
fbem-31953	50	37	”	"	PUNCT
fbem-31953	50	38	in	in	ADP
fbem-31953	50	39	response	response	NOUN
fbem-31953	50	40	,	,	PUNCT
fbem-31953	50	41	the	the	DET
fbem-31953	50	42	brand	brand	NOUN
fbem-31953	50	43	produces	produce	VERB
fbem-31953	50	44	a	a	DET
fbem-31953	50	45	dedicated	dedicated	ADJ
fbem-31953	50	46	explanatory	explanatory	ADJ
fbem-31953	50	47	video	video	NOUN
fbem-31953	50	48	,	,	PUNCT
fbem-31953	50	49	forming	form	VERB
fbem-31953	50	50	a	a	DET
fbem-31953	50	51	two	two	NUM
fbem-31953	50	52	-	-	PUNCT
fbem-31953	50	53	way	way	NOUN
fbem-31953	50	54	chain	chain	NOUN
fbem-31953	50	55	of	of	ADP
fbem-31953	50	56	“	"	PUNCT
fbem-31953	50	57	user	user	NOUN
fbem-31953	50	58	demand	demand	NOUN
fbem-31953	50	59	–	–	PUNCT
fbem-31953	50	60	content	content	NOUN
fbem-31953	50	61	production	production	NOUN
fbem-31953	50	62	–	–	PUNCT
fbem-31953	50	63	secondary	secondary	ADJ
fbem-31953	50	64	interaction	interaction	NOUN
fbem-31953	50	65	.	.	PUNCT
fbem-31953	50	66	”	"	PUNCT
fbem-31953	51	1	this	this	PRON
fbem-31953	51	2	not	not	PART
fbem-31953	51	3	only	only	ADV
fbem-31953	51	4	enhances	enhance	VERB
fbem-31953	51	5	user	user	NOUN
fbem-31953	51	6	relevance	relevance	NOUN
fbem-31953	51	7	but	but	CCONJ
fbem-31953	51	8	also	also	ADV
fbem-31953	51	9	transforms	transform	VERB
fbem-31953	51	10	users	user	NOUN
fbem-31953	51	11	into	into	ADP
fbem-31953	51	12	active	active	ADJ
fbem-31953	51	13	“	"	PUNCT
fbem-31953	51	14	no	no	DET
fbem-31953	51	15	des	de	NOUN
fbem-31953	51	16	of	of	ADP
fbem-31953	51	17	social	social	ADJ
fbem-31953	51	18	dissemination	dissemination	NOUN
fbem-31953	51	19	,	,	PUNCT
fbem-31953	51	20	”	"	PUNCT
fbem-31953	51	21	rather	rather	ADV
fbem-31953	51	22	than	than	ADP
fbem-31953	51	23	mere	mere	ADJ
fbem-31953	51	24	endpoints	endpoint	NOUN
fbem-31953	51	25	of	of	ADP
fbem-31953	51	26	consumption	consumption	NOUN
fbem-31953	51	27	.	.	PUNCT
fbem-31953	52	1	in	in	ADP
fbem-31953	52	2	the	the	DET
fbem-31953	52	3	context	context	NOUN
fbem-31953	52	4	of	of	ADP
fbem-31953	52	5	short	short	ADJ
fbem-31953	52	6	-	-	PUNCT
fbem-31953	52	7	video	video	NOUN
fbem-31953	52	8	platforms	platform	NOUN
fbem-31953	52	9	,	,	PUNCT
fbem-31953	52	10	where	where	SCONJ
fbem-31953	52	11	users	user	NOUN
fbem-31953	52	12	encounter	encounter	VERB
fbem-31953	52	13	over	over	ADP
fbem-31953	52	14	500	500	NUM
fbem-31953	52	15	content	content	NOUN
fbem-31953	52	16	items	item	NOUN
fbem-31953	52	17	per	per	ADP
fbem-31953	52	18	day	day	NOUN
fbem-31953	52	19	,	,	PUNCT
fbem-31953	52	20	sicas	sicas	PROPN
fbem-31953	52	21	aligns	align	VERB
fbem-31953	52	22	with	with	ADP
fbem-31953	52	23	algorithm	algorithm	NOUN
fbem-31953	52	24	-	-	PUNCT
fbem-31953	52	25	driven	drive	VERB
fbem-31953	52	26	distribution	distribution	NOUN
fbem-31953	52	27	:	:	PUNCT
fbem-31953	52	28	indicators	indicator	NOUN
fbem-31953	52	29	such	such	ADJ
fbem-31953	52	30	as	as	ADP
fbem-31953	52	31	viewing	view	VERB
fbem-31953	52	32	duration	duration	NOUN
fbem-31953	52	33	,	,	PUNCT
fbem-31953	52	34	comment	comment	NOUN
fbem-31953	52	35	keywords	keyword	NOUN
fbem-31953	52	36	,	,	PUNCT
fbem-31953	52	37	and	and	CCONJ
fbem-31953	52	38	interaction	interaction	NOUN
fbem-31953	52	39	levels	level	NOUN
fbem-31953	52	40	signal	signal	VERB
fbem-31953	52	41	content	content	NOUN
fbem-31953	52	42	quality	quality	NOUN
fbem-31953	52	43	,	,	PUNCT
fbem-31953	52	44	boosting	boost	VERB
fbem-31953	52	45	visibility	visibility	NOUN
fbem-31953	52	46	within	within	ADP
fbem-31953	52	47	platform	platform	NOUN
fbem-31953	52	48	traffic	traffic	NOUN
fbem-31953	52	49	pools	pool	NOUN
fbem-31953	52	50	.	.	PUNCT
fbem-31953	53	1	short	short	ADJ
fbem-31953	53	2	-	-	PUNCT
fbem-31953	53	3	video	video	NOUN
fbem-31953	53	4	content	content	NOUN
fbem-31953	53	5	marketing	marketing	NOUN
fbem-31953	53	6	for	for	ADP
fbem-31953	53	7	ich	ich	NOUN
fbem-31953	53	8	products	product	NOUN
fbem-31953	53	9	relies	rely	VERB
fbem-31953	53	10	on	on	ADP
fbem-31953	53	11	several	several	ADJ
fbem-31953	53	12	key	key	ADJ
fbem-31953	53	13	elements	element	NOUN
fbem-31953	53	14	:	:	PUNCT
fbem-31953	53	15	high	high	ADJ
fbem-31953	53	16	-	-	PUNCT
fbem-31953	53	17	quality	quality	NOUN
fbem-31953	53	18	content	content	NOUN
fbem-31953	53	19	creation	creation	NOUN
fbem-31953	53	20	,	,	PUNCT
fbem-31953	53	21	interactive	interactive	ADJ
fbem-31953	53	22	user	user	NOUN
fbem-31953	53	23	experiences	experience	NOUN
fbem-31953	53	24	,	,	PUNCT
fbem-31953	53	25	precise	precise	ADJ
fbem-31953	53	26	dissemination	dissemination	NOUN
fbem-31953	53	27	channels	channel	NOUN
fbem-31953	53	28	,	,	PUNCT
fbem-31953	53	29	and	and	CCONJ
fbem-31953	53	30	data	datum	NOUN
fbem-31953	53	31	-	-	PUNCT
fbem-31953	53	32	driven	drive	VERB
fbem-31953	53	33	optimization	optimization	NOUN
fbem-31953	53	34	.	.	PUNCT
fbem-31953	54	1	high	high	ADJ
fbem-31953	54	2	-	-	PUNCT
fbem-31953	54	3	quality	quality	NOUN
fbem-31953	54	4	content	content	NOUN
fbem-31953	54	5	must	must	AUX
fbem-31953	54	6	highlight	highlight	VERB
fbem-31953	54	7	the	the	DET
fbem-31953	54	8	cultural	cultural	ADJ
fbem-31953	54	9	stories	story	NOUN
fbem-31953	54	10	and	and	CCONJ
fbem-31953	54	11	unique	unique	ADJ
fbem-31953	54	12	craftsmanship	craftsmanship	NOUN
fbem-31953	54	13	behind	behind	ADP
fbem-31953	54	14	ich	ich	NOUN
fbem-31953	54	15	products	product	NOUN
fbem-31953	54	16	to	to	PART
fbem-31953	54	17	capture	capture	VERB
fbem-31953	54	18	users	user	NOUN
fbem-31953	54	19	’	'	PUNCT
fbem-31953	54	20	attention	attention	NOUN
fbem-31953	54	21	.	.	PUNCT
fbem-31953	55	1	interactive	interactive	ADJ
fbem-31953	55	2	features	feature	NOUN
fbem-31953	55	3	such	such	ADJ
fbem-31953	55	4	as	as	ADP
fbem-31953	55	5	comments	comment	NOUN
fbem-31953	55	6	,	,	PUNCT
fbem-31953	55	7	likes	like	NOUN
fbem-31953	55	8	,	,	PUNCT
fbem-31953	55	9	and	and	CCONJ
fbem-31953	55	10	shares	share	NOUN
fbem-31953	55	11	enhance	enhance	VERB
fbem-31953	55	12	participation	participation	NOUN
fbem-31953	55	13	and	and	CCONJ
fbem-31953	55	14	activate	activate	VERB
fbem-31953	55	15	social	social	ADJ
fbem-31953	55	16	diffusion	diffusion	NOUN
fbem-31953	55	17	.	.	PUNCT
fbem-31953	56	1	precision	precision	NOUN
fbem-31953	56	2	targeting	target	VERB
fbem-31953	56	3	ensures	ensure	NOUN
fbem-31953	56	4	that	that	SCONJ
fbem-31953	56	5	content	content	NOUN
fbem-31953	56	6	reaches	reach	VERB
fbem-31953	56	7	the	the	DET
fbem-31953	56	8	intended	intend	VERB
fbem-31953	56	9	audience	audience	NOUN
fbem-31953	56	10	by	by	ADP
fbem-31953	56	11	leveraging	leverage	VERB
fbem-31953	56	12	algorithmic	algorithmic	ADJ
fbem-31953	56	13	distribution	distribution	NOUN
fbem-31953	56	14	.	.	PUNCT
fbem-31953	57	1	data	data	NOUN
fbem-31953	57	2	-	-	PUNCT
fbem-31953	57	3	driven	drive	VERB
fbem-31953	57	4	optimization	optimization	NOUN
fbem-31953	57	5	then	then	ADV
fbem-31953	57	6	evaluates	evaluate	VERB
fbem-31953	57	7	outcomes	outcome	NOUN
fbem-31953	57	8	and	and	CCONJ
fbem-31953	57	9	refines	refine	VERB
fbem-31953	57	10	strategies	strategy	NOUN
fbem-31953	57	11	.	.	PUNCT
fbem-31953	58	1	these	these	DET
fbem-31953	58	2	components	component	NOUN
fbem-31953	58	3	work	work	VERB
fbem-31953	58	4	synergistically	synergistically	ADV
fbem-31953	58	5	,	,	PUNCT
fbem-31953	58	6	building	build	VERB
fbem-31953	58	7	an	an	DET
fbem-31953	58	8	ecosystem	ecosystem	NOUN
fbem-31953	58	9	of	of	ADP
fbem-31953	58	10	short	short	ADJ
fbem-31953	58	11	-video	-video	NOUN
fbem-31953	58	12	marketing	marketing	NOUN
fbem-31953	58	13	that	that	PRON
fbem-31953	58	14	aligns	align	VERB
fbem-31953	58	15	closely	closely	ADV
fbem-31953	58	16	with	with	ADP
fbem-31953	58	17	the	the	DET
fbem-31953	58	18	sicas	sicas	NOUN
fbem-31953	58	19	framework	framework	NOUN
fbem-31953	58	20	.	.	PUNCT
fbem-31953	59	1	by	by	ADP
fbem-31953	59	2	integrating	integrate	VERB
fbem-31953	59	3	the	the	DET
fbem-31953	59	4	sicas	sicas	NOUN
fbem-31953	59	5	model	model	NOUN
fbem-31953	59	6	into	into	ADP
fbem-31953	59	7	the	the	DET
fbem-31953	59	8	marketing	marketing	NOUN
fbem-31953	59	9	of	of	ADP
fbem-31953	59	10	ich	ich	PROPN
fbem-31953	59	11	short	short	ADJ
fbem-31953	59	12	videos	video	NOUN
fbem-31953	59	13	,	,	PUNCT
fbem-31953	59	14	cultural	cultural	ADJ
fbem-31953	59	15	dissemination	dissemination	NOUN
fbem-31953	59	16	can	can	AUX
fbem-31953	59	17	more	more	ADV
fbem-31953	59	18	effectively	effectively	ADV
fbem-31953	59	19	adapt	adapt	VERB
fbem-31953	59	20	to	to	ADP
fbem-31953	59	21	the	the	DET
fbem-31953	59	22	dynamics	dynamic	NOUN
fbem-31953	59	23	of	of	ADP
fbem-31953	59	24	the	the	DET
fbem-31953	59	25	digital	digital	ADJ
fbem-31953	59	26	era	era	NOUN
fbem-31953	59	27	,	,	PUNCT
fbem-31953	59	28	strengthen	strengthen	VERB
fbem-31953	59	29	user	user	NOUN
fbem-31953	59	30	engagement	engagement	NOUN
fbem-31953	59	31	,	,	PUNCT
fbem-31953	59	32	and	and	CCONJ
fbem-31953	59	33	expand	expand	VERB
fbem-31953	59	34	cultural	cultural	ADJ
fbem-31953	59	35	influence	influence	NOUN
fbem-31953	59	36	.	.	PUNCT
fbem-31953	60	1	this	this	PRON
fbem-31953	60	2	not	not	PART
fbem-31953	60	3	only	only	ADV
fbem-31953	60	4	facilitates	facilitate	VERB
fbem-31953	60	5	the	the	DET
fbem-31953	60	6	preservation	preservation	NOUN
fbem-31953	60	7	of	of	ADP
fbem-31953	60	8	cultural	cultural	ADJ
fbem-31953	60	9	essence	essence	NOUN
fbem-31953	60	10	but	but	CCONJ
fbem-31953	60	11	also	also	ADV
fbem-31953	60	12	ensures	ensure	VERB
fbem-31953	60	13	market	market	NOUN
fbem-31953	60	14	-	-	PUNCT
fbem-31953	60	15	oriented	orient	VERB
fbem-31953	60	16	transformation	transformation	NOUN
fbem-31953	60	17	,	,	PUNCT
fbem-31953	60	18	supporting	support	VERB
fbem-31953	60	19	the	the	DET
fbem-31953	60	20	goal	goal	NOUN
fbem-31953	60	21	of	of	ADP
fbem-31953	60	22	“	"	PUNCT
fbem-31953	60	23	living	live	VERB
fbem-31953	60	24	heritage	heritage	NOUN
fbem-31953	60	25	”	"	PUNCT
fbem-31953	60	26	and	and	CCONJ
fbem-31953	60	27	innovative	innovative	ADJ
fbem-31953	60	28	development	development	NOUN
fbem-31953	60	29	.	.	PUNCT
fbem-31953	61	1	the	the	DET
fbem-31953	61	2	model	model	NOUN
fbem-31953	61	3	thus	thus	ADV
fbem-31953	61	4	offers	offer	VERB
fbem-31953	61	5	both	both	PRON
fbem-31953	61	6	a	a	DET
fbem-31953	61	7	theoretical	theoretical	ADJ
fbem-31953	61	8	pathway	pathway	NOUN
fbem-31953	61	9	and	and	CCONJ
fbem-31953	61	10	a	a	DET
fbem-31953	61	11	practical	practical	ADJ
fbem-31953	61	12	mechanism	mechanism	NOUN
fbem-31953	61	13	for	for	ADP
fbem-31953	61	14	embedding	embed	VERB
fbem-31953	61	15	ich	ich	NOUN
fbem-31953	61	16	into	into	ADP
fbem-31953	61	17	the	the	DET
fbem-31953	61	18	digital	digital	ADJ
fbem-31953	61	19	ecosy	ecosy	ADJ
fbem-31953	61	20	stem	stem	NOUN
fbem-31953	61	21	while	while	SCONJ
fbem-31953	61	22	balancing	balance	VERB
fbem-31953	61	23	cultural	cultural	ADJ
fbem-31953	61	24	continuity	continuity	NOUN
fbem-31953	61	25	and	and	CCONJ
fbem-31953	61	26	contemporary	contemporary	ADJ
fbem-31953	61	27	13	13	NUM
fbem-31953	61	28	relevance	relevance	NOUN
fbem-31953	61	29	.	.	PUNCT
fbem-31953	62	1	based	base	VERB
fbem-31953	62	2	on	on	ADP
fbem-31953	62	3	the	the	DET
fbem-31953	62	4	theoretical	theoretical	ADJ
fbem-31953	62	5	foundations	foundation	NOUN
fbem-31953	62	6	of	of	ADP
fbem-31953	62	7	the	the	DET
fbem-31953	62	8	sicas	sicas	NOUN
fbem-31953	62	9	model	model	NOUN
fbem-31953	62	10	,	,	PUNCT
fbem-31953	62	11	this	this	DET
fbem-31953	62	12	study	study	NOUN
fbem-31953	62	13	develops	develop	VERB
fbem-31953	62	14	the	the	DET
fbem-31953	62	15	following	follow	VERB
fbem-31953	62	16	hypotheses	hypothesis	NOUN
fbem-31953	62	17	to	to	PART
fbem-31953	62	18	guide	guide	VERB
fbem-31953	62	19	empirical	empirical	ADJ
fbem-31953	62	20	analysis	analysis	NOUN
fbem-31953	62	21	:	:	PUNCT
fbem-31953	62	22	h1	h1	NOUN
fbem-31953	62	23	:	:	PUNCT
fbem-31953	62	24	users	user	NOUN
fbem-31953	62	25	’	'	PUNCT
fbem-31953	62	26	level	level	NOUN
fbem-31953	62	27	of	of	ADP
fbem-31953	62	28	perception	perception	NOUN
fbem-31953	62	29	(	(	PUNCT
fbem-31953	62	30	sense	sense	NOUN
fbem-31953	62	31	)	)	PUNCT
fbem-31953	62	32	of	of	ADP
fbem-31953	62	33	ich	ich	PROPN
fbem-31953	62	34	short	short	ADJ
fbem-31953	62	35	videos	video	NOUN
fbem-31953	62	36	positively	positively	ADV
fbem-31953	62	37	influences	influence	VERB
fbem-31953	62	38	their	their	PRON
fbem-31953	62	39	sharing	share	VERB
fbem-31953	62	40	behavior	behavior	NOUN
fbem-31953	62	41	(	(	PUNCT
fbem-31953	62	42	share	share	NOUN
fbem-31953	62	43	)	)	PUNCT
fbem-31953	62	44	.	.	PUNCT
fbem-31953	63	1	h2	h2	NOUN
fbem-31953	63	2	:	:	PUNCT
fbem-31953	63	3	interest	interest	NOUN
fbem-31953	63	4	and	and	CCONJ
fbem-31953	63	5	interactive	interactive	ADJ
fbem-31953	63	6	participation	participation	NOUN
fbem-31953	63	7	positively	positively	ADV
fbem-31953	63	8	influence	influence	VERB
fbem-31953	63	9	users	user	NOUN
fbem-31953	63	10	’	’	PART
fbem-31953	63	11	motivation	motivation	NOUN
fbem-31953	63	12	to	to	PART
fbem-31953	63	13	share	share	VERB
fbem-31953	63	14	(	(	PUNCT
fbem-31953	63	15	share	share	NOUN
fbem-31953	63	16	)	)	PUNCT
fbem-31953	63	17	.	.	PUNCT
fbem-31953	64	1	h3	h3	NOUN
fbem-31953	64	2	:	:	PUNCT
fbem-31953	64	3	the	the	DET
fbem-31953	64	4	strength	strength	NOUN
fbem-31953	64	5	of	of	ADP
fbem-31953	64	6	connection	connection	NOUN
fbem-31953	64	7	and	and	CCONJ
fbem-31953	64	8	communication	communication	NOUN
fbem-31953	64	9	positively	positively	ADV
fbem-31953	64	10	influences	influence	VERB
fbem-31953	64	11	users	user	NOUN
fbem-31953	64	12	’	'	PUNCT
fbem-31953	64	13	willingness	willingness	NOUN
fbem-31953	64	14	to	to	PART
fbem-31953	64	15	share	share	VERB
fbem-31953	64	16	(	(	PUNCT
fbem-31953	64	17	share	share	NOUN
fbem-31953	64	18	)	)	PUNCT
fbem-31953	64	19	.	.	PUNCT
fbem-31953	65	1	h4	h4	NOUN
fbem-31953	65	2	:	:	PUNCT
fbem-31953	65	3	action	action	NOUN
fbem-31953	65	4	-	-	PUNCT
fbem-31953	65	5	related	relate	VERB
fbem-31953	65	6	behaviors	behavior	NOUN
fbem-31953	65	7	positively	positively	ADV
fbem-31953	65	8	influence	influence	VERB
fbem-31953	65	9	users	user	NOUN
fbem-31953	65	10	’	'	PUNCT
fbem-31953	65	11	willingness	willingness	NOUN
fbem-31953	65	12	to	to	PART
fbem-31953	65	13	share	share	VERB
fbem-31953	65	14	(	(	PUNCT
fbem-31953	65	15	share	share	NOUN
fbem-31953	65	16	)	)	PUNCT
fbem-31953	65	17	.	.	PUNCT
fbem-31953	66	1	3	3	X
fbem-31953	66	2	.	.	X
fbem-31953	66	3	research	research	NOUN
fbem-31953	66	4	methodology	methodology	NOUN
fbem-31953	66	5	this	this	DET
fbem-31953	66	6	study	study	NOUN
fbem-31953	66	7	employed	employ	VERB
fbem-31953	66	8	a	a	DET
fbem-31953	66	9	questionnaire	questionnaire	NOUN
fbem-31953	66	10	survey	survey	NOUN
fbem-31953	66	11	method	method	NOUN
fbem-31953	66	12	.	.	PUNCT
fbem-31953	67	1	based	base	VERB
fbem-31953	67	2	on	on	ADP
fbem-31953	67	3	the	the	DET
fbem-31953	67	4	five	five	NUM
fbem-31953	67	5	stages	stage	NOUN
fbem-31953	67	6	of	of	ADP
fbem-31953	67	7	the	the	DET
fbem-31953	67	8	sicas	sicas	NOUN
fbem-31953	67	9	model	model	NOUN
fbem-31953	67	10	—	—	PUNCT
fbem-31953	67	11	sense	sense	NOUN
fbem-31953	67	12	,	,	PUNCT
fbem-31953	67	13	interest	interest	NOUN
fbem-31953	67	14	&	&	CCONJ
fbem-31953	67	15	interactive	interactive	ADJ
fbem-31953	67	16	,	,	PUNCT
fbem-31953	67	17	connect	connect	VERB
fbem-31953	67	18	&	&	CCONJ
fbem-31953	67	19	communicate	communicate	VERB
fbem-31953	67	20	,	,	PUNCT
fbem-31953	67	21	action	action	NOUN
fbem-31953	67	22	,	,	PUNCT
fbem-31953	67	23	and	and	CCONJ
fbem-31953	67	24	share	share	NOUN
fbem-31953	67	25	—	—	PUNCT
fbem-31953	67	26	variables	variable	NOUN
fbem-31953	67	27	were	be	AUX
fbem-31953	67	28	designed	design	VERB
fbem-31953	67	29	and	and	CCONJ
fbem-31953	67	30	operationalized	operationalize	VERB
fbem-31953	67	31	.	.	PUNCT
fbem-31953	68	1	questionnaires	questionnaire	NOUN
fbem-31953	68	2	were	be	AUX
fbem-31953	68	3	distributed	distribute	VERB
fbem-31953	68	4	through	through	ADP
fbem-31953	68	5	online	online	ADJ
fbem-31953	68	6	social	social	ADJ
fbem-31953	68	7	media	medium	NOUN
fbem-31953	68	8	platforms	platform	NOUN
fbem-31953	68	9	such	such	ADJ
fbem-31953	68	10	as	as	ADP
fbem-31953	68	11	wechat	wechat	PROPN
fbem-31953	68	12	moments	moment	NOUN
fbem-31953	68	13	.	.	PUNCT
fbem-31953	69	1	to	to	PART
fbem-31953	69	2	ensure	ensure	VERB
fbem-31953	69	3	validity	validity	NOUN
fbem-31953	69	4	and	and	CCONJ
fbem-31953	69	5	reliability	reliability	NOUN
fbem-31953	69	6	,	,	PUNCT
fbem-31953	69	7	the	the	DET
fbem-31953	69	8	measurement	measurement	NOUN
fbem-31953	69	9	items	item	NOUN
fbem-31953	69	10	were	be	AUX
fbem-31953	69	11	adapted	adapt	VERB
fbem-31953	69	12	from	from	ADP
fbem-31953	69	13	established	establish	VERB
fbem-31953	69	14	domestic	domestic	ADJ
fbem-31953	69	15	and	and	CCONJ
fbem-31953	69	16	international	international	ADJ
fbem-31953	69	17	scales	scale	NOUN
fbem-31953	69	18	.	.	PUNCT
fbem-31953	70	1	adjustments	adjustment	NOUN
fbem-31953	70	2	were	be	AUX
fbem-31953	70	3	made	make	VERB
fbem-31953	70	4	to	to	PART
fbem-31953	70	5	reflect	reflect	VERB
fbem-31953	70	6	the	the	DET
fbem-31953	70	7	development	development	NOUN
fbem-31953	70	8	of	of	ADP
fbem-31953	70	9	short	short	ADJ
fbem-31953	70	10	-	-	PUNCT
fbem-31953	70	11	video	video	NOUN
fbem-31953	70	12	platforms	platform	NOUN
fbem-31953	70	13	and	and	CCONJ
fbem-31953	70	14	the	the	DET
fbem-31953	70	15	characteristics	characteristic	NOUN
fbem-31953	70	16	of	of	ADP
fbem-31953	70	17	ich	ich	PROPN
fbem-31953	70	18	content	content	NOUN
fbem-31953	70	19	marketing	marketing	NOUN
fbem-31953	70	20	.	.	PUNCT
fbem-31953	71	1	a	a	DET
fbem-31953	71	2	pilot	pilot	NOUN
fbem-31953	71	3	test	test	NOUN
fbem-31953	71	4	was	be	AUX
fbem-31953	71	5	conducted	conduct	VERB
fbem-31953	71	6	on	on	ADP
fbem-31953	71	7	a	a	DET
fbem-31953	71	8	small	small	ADJ
fbem-31953	71	9	sample	sample	NOUN
fbem-31953	71	10	,	,	PUNCT
fbem-31953	71	11	and	and	CCONJ
fbem-31953	71	12	based	base	VERB
fbem-31953	71	13	on	on	ADP
fbem-31953	71	14	the	the	DET
fbem-31953	71	15	results	result	NOUN
fbem-31953	71	16	,	,	PUNCT
fbem-31953	71	17	reliability	reliability	NOUN
fbem-31953	71	18	and	and	CCONJ
fbem-31953	71	19	validity	validity	NOUN
fbem-31953	71	20	checks	check	NOUN
fbem-31953	71	21	were	be	AUX
fbem-31953	71	22	performed	perform	VERB
fbem-31953	71	23	.	.	PUNCT
fbem-31953	72	1	items	item	NOUN
fbem-31953	72	2	failing	fail	VERB
fbem-31953	72	3	to	to	PART
fbem-31953	72	4	meet	meet	VERB
fbem-31953	72	5	reliability	reliability	NOUN
fbem-31953	72	6	standards	standard	NOUN
fbem-31953	72	7	were	be	AUX
fbem-31953	72	8	removed	remove	VERB
fbem-31953	72	9	or	or	CCONJ
fbem-31953	72	10	refined	refine	VERB
fbem-31953	72	11	,	,	PUNCT
fbem-31953	72	12	yielding	yield	VERB
fbem-31953	72	13	the	the	DET
fbem-31953	72	14	final	final	ADJ
fbem-31953	72	15	version	version	NOUN
fbem-31953	72	16	of	of	ADP
fbem-31953	72	17	the	the	DET
fbem-31953	72	18	questionnaire	questionnaire	NOUN
fbem-31953	72	19	.	.	PUNCT
fbem-31953	73	1	a	a	DET
fbem-31953	73	2	five	five	NUM
fbem-31953	73	3	-	-	PUNCT
fbem-31953	73	4	point	point	NOUN
fbem-31953	73	5	likert	likert	ADJ
fbem-31953	73	6	scale	scale	NOUN
fbem-31953	73	7	was	be	AUX
fbem-31953	73	8	adopted	adopt	VERB
fbem-31953	73	9	,	,	PUNCT
fbem-31953	73	10	where	where	SCONJ
fbem-31953	73	11	1	1	NUM
fbem-31953	73	12	represented	represent	VERB
fbem-31953	73	13	“	"	PUNCT
fbem-31953	73	14	strongly	strongly	ADV
fbem-31953	73	15	disagree	disagree	VERB
fbem-31953	73	16	”	"	PUNCT
fbem-31953	73	17	and	and	CCONJ
fbem-31953	73	18	5	5	NUM
fbem-31953	73	19	represented	represent	VERB
fbem-31953	73	20	“	"	PUNCT
fbem-31953	73	21	strongly	strongly	ADV
fbem-31953	73	22	agree	agree	VERB
fbem-31953	73	23	,	,	PUNCT
fbem-31953	73	24	”	"	PUNCT
fbem-31953	73	25	with	with	ADP
fbem-31953	73	26	higher	high	ADJ
fbem-31953	73	27	values	value	NOUN
fbem-31953	73	28	indicating	indicate	VERB
fbem-31953	73	29	stronger	strong	ADJ
fbem-31953	73	30	agreement	agreement	NOUN
fbem-31953	73	31	.	.	PUNCT
fbem-31953	74	1	the	the	DET
fbem-31953	74	2	questionnaire	questionnaire	NOUN
fbem-31953	74	3	was	be	AUX
fbem-31953	74	4	targeted	target	VERB
fbem-31953	74	5	at	at	ADP
fbem-31953	74	6	audiences	audience	NOUN
fbem-31953	74	7	of	of	ADP
fbem-31953	74	8	ich	ich	NOUN
fbem-31953	74	9	short	short	ADJ
fbem-31953	74	10	videos	video	NOUN
fbem-31953	74	11	and	and	CCONJ
fbem-31953	74	12	distributed	distribute	VERB
fbem-31953	74	13	via	via	ADP
fbem-31953	74	14	social	social	ADJ
fbem-31953	74	15	media	medium	NOUN
fbem-31953	74	16	platforms	platform	NOUN
fbem-31953	74	17	such	such	ADJ
fbem-31953	74	18	as	as	ADP
fbem-31953	74	19	wechat	wechat	NOUN
fbem-31953	74	20	moments	moment	NOUN
fbem-31953	74	21	.	.	PUNCT
fbem-31953	75	1	a	a	DET
fbem-31953	75	2	total	total	NOUN
fbem-31953	75	3	of	of	ADP
fbem-31953	75	4	312	312	NUM
fbem-31953	75	5	questionnaires	questionnaire	NOUN
fbem-31953	75	6	were	be	AUX
fbem-31953	75	7	distributed	distribute	VERB
fbem-31953	75	8	,	,	PUNCT
fbem-31953	75	9	of	of	ADP
fbem-31953	75	10	which	which	PRON
fbem-31953	75	11	300	300	NUM
fbem-31953	75	12	valid	valid	ADJ
fbem-31953	75	13	responses	response	NOUN
fbem-31953	75	14	were	be	AUX
fbem-31953	75	15	returned	return	VERB
fbem-31953	75	16	,	,	PUNCT
fbem-31953	75	17	resulting	result	VERB
fbem-31953	75	18	in	in	ADP
fbem-31953	75	19	an	an	DET
fbem-31953	75	20	effective	effective	ADJ
fbem-31953	75	21	response	response	NOUN
fbem-31953	75	22	rate	rate	NOUN
fbem-31953	75	23	of	of	ADP
fbem-31953	75	24	96.15	96.15	NUM
fbem-31953	75	25	%	%	NOUN
fbem-31953	75	26	.	.	PUNCT
fbem-31953	76	1	descriptive	descriptive	ADJ
fbem-31953	76	2	statistics	statistic	NOUN
fbem-31953	76	3	for	for	ADP
fbem-31953	76	4	the	the	DET
fbem-31953	76	5	sample	sample	NOUN
fbem-31953	76	6	are	be	AUX
fbem-31953	76	7	presented	present	VERB
fbem-31953	76	8	in	in	ADP
fbem-31953	76	9	table	table	NOUN
fbem-31953	76	10	1	1	NUM
fbem-31953	76	11	.	.	PUNCT
fbem-31953	76	12	table	table	NOUN
fbem-31953	76	13	1	1	NUM
fbem-31953	76	14	.	.	PUNCT
fbem-31953	76	15	descriptive	descriptive	ADJ
fbem-31953	76	16	statistics	statistic	NOUN
fbem-31953	76	17	variable	variable	ADJ
fbem-31953	76	18	category	category	NOUN
fbem-31953	76	19	sample	sample	NOUN
fbem-31953	76	20	size	size	NOUN
fbem-31953	76	21	percentage	percentage	NOUN
fbem-31953	76	22	gender	gender	NOUN
fbem-31953	76	23	male	male	NOUN
fbem-31953	76	24	107	107	NUM
fbem-31953	76	25	35.70	35.70	NUM
fbem-31953	76	26	%	%	NOUN
fbem-31953	76	27	female	female	ADJ
fbem-31953	76	28	193	193	NUM
fbem-31953	76	29	64.30	64.30	NUM
fbem-31953	76	30	%	%	NOUN
fbem-31953	76	31	age	age	NOUN
fbem-31953	76	32	under	under	ADP
fbem-31953	76	33	18	18	NUM
fbem-31953	76	34	28	28	NUM
fbem-31953	76	35	9.30	9.30	NUM
fbem-31953	76	36	%	%	NOUN
fbem-31953	76	37	18	18	NUM
fbem-31953	76	38	-	-	SYM
fbem-31953	76	39	25	25	NUM
fbem-31953	76	40	169	169	NUM
fbem-31953	76	41	56.30	56.30	NUM
fbem-31953	76	42	%	%	NOUN
fbem-31953	76	43	26	26	NUM
fbem-31953	76	44	-	-	SYM
fbem-31953	76	45	35	35	NUM
fbem-31953	76	46	43	43	NUM
fbem-31953	76	47	14.30	14.30	NUM
fbem-31953	76	48	%	%	NOUN
fbem-31953	76	49	36	36	NUM
fbem-31953	76	50	-	-	SYM
fbem-31953	76	51	45	45	NUM
fbem-31953	76	52	34	34	NUM
fbem-31953	76	53	11.30	11.30	NUM
fbem-31953	76	54	%	%	NOUN
fbem-31953	76	55	46	46	NUM
fbem-31953	76	56	and	and	CCONJ
fbem-31953	76	57	above	above	ADP
fbem-31953	76	58	26	26	NUM
fbem-31953	76	59	8.70	8.70	NUM
fbem-31953	76	60	%	%	NOUN
fbem-31953	76	61	weekly	weekly	ADJ
fbem-31953	76	62	viewing	view	VERB
fbem-31953	76	63	frequency	frequency	NOUN
fbem-31953	76	64	≤	≤	ADV
fbem-31953	76	65	1	1	NUM
fbem-31953	76	66	time	time	NOUN
fbem-31953	76	67	74	74	NUM
fbem-31953	76	68	24.70	24.70	NUM
fbem-31953	76	69	%	%	NOUN
fbem-31953	76	70	2–3	2–3	NUM
fbem-31953	76	71	times	time	NOUN
fbem-31953	76	72	109	109	NUM
fbem-31953	76	73	36.30	36.30	NUM
fbem-31953	76	74	%	%	NOUN
fbem-31953	76	75	4	4	NUM
fbem-31953	76	76	-	-	SYM
fbem-31953	76	77	5	5	NUM
fbem-31953	76	78	times	time	NOUN
fbem-31953	76	79	45	45	NUM
fbem-31953	76	80	15.00	15.00	NUM
fbem-31953	76	81	%	%	NOUN
fbem-31953	76	82	≥	≥	NUM
fbem-31953	76	83	6	6	NUM
fbem-31953	76	84	times	time	NOUN
fbem-31953	76	85	72	72	NUM
fbem-31953	76	86	24.00	24.00	NUM
fbem-31953	76	87	%	%	NOUN
fbem-31953	76	88	descriptive	descriptive	ADJ
fbem-31953	76	89	analysis	analysis	NOUN
fbem-31953	76	90	shows	show	VERB
fbem-31953	76	91	that	that	SCONJ
fbem-31953	76	92	among	among	ADP
fbem-31953	76	93	the	the	DET
fbem-31953	76	94	300	300	NUM
fbem-31953	76	95	respondents	respondent	NOUN
fbem-31953	76	96	,	,	PUNCT
fbem-31953	76	97	107	107	NUM
fbem-31953	76	98	were	be	AUX
fbem-31953	76	99	male	male	ADJ
fbem-31953	76	100	(	(	PUNCT
fbem-31953	76	101	35.7	35.7	NUM
fbem-31953	76	102	%	%	NOUN
fbem-31953	76	103	)	)	PUNCT
fbem-31953	76	104	and	and	CCONJ
fbem-31953	76	105	193	193	NUM
fbem-31953	76	106	were	be	AUX
fbem-31953	76	107	female	female	ADJ
fbem-31953	76	108	(	(	PUNCT
fbem-31953	76	109	64.3	64.3	NUM
fbem-31953	76	110	%	%	NOUN
fbem-31953	76	111	)	)	PUNCT
fbem-31953	76	112	,	,	PUNCT
fbem-31953	76	113	indicating	indicate	VERB
fbem-31953	76	114	a	a	DET
fbem-31953	76	115	higher	high	ADJ
fbem-31953	76	116	female	female	ADJ
fbem-31953	76	117	representation	representation	NOUN
fbem-31953	76	118	in	in	ADP
fbem-31953	76	119	the	the	DET
fbem-31953	76	120	sample	sample	NOUN
fbem-31953	76	121	.	.	PUNCT
fbem-31953	77	1	in	in	ADP
fbem-31953	77	2	terms	term	NOUN
fbem-31953	77	3	of	of	ADP
fbem-31953	77	4	age	age	NOUN
fbem-31953	77	5	distribution	distribution	NOUN
fbem-31953	77	6	,	,	PUNCT
fbem-31953	77	7	the	the	DET
fbem-31953	77	8	largest	large	ADJ
fbem-31953	77	9	group	group	NOUN
fbem-31953	77	10	was	be	AUX
fbem-31953	77	11	respondents	respondent	NOUN
fbem-31953	77	12	aged	age	VERB
fbem-31953	77	13	18–25	18–25	NUM
fbem-31953	77	14	years	year	NOUN
fbem-31953	77	15	(	(	PUNCT
fbem-31953	77	16	56.3	56.3	NUM
fbem-31953	77	17	%	%	NOUN
fbem-31953	77	18	)	)	PUNCT
fbem-31953	77	19	,	,	PUNCT
fbem-31953	77	20	followed	follow	VERB
fbem-31953	77	21	by	by	ADP
fbem-31953	77	22	26–35	26–35	NUM
fbem-31953	77	23	years	year	NOUN
fbem-31953	77	24	(	(	PUNCT
fbem-31953	77	25	14.3	14.3	NUM
fbem-31953	77	26	%	%	NOUN
fbem-31953	77	27	)	)	PUNCT
fbem-31953	77	28	and	and	CCONJ
fbem-31953	77	29	36–45	36–45	NUM
fbem-31953	77	30	years	year	NOUN
fbem-31953	77	31	(	(	PUNCT
fbem-31953	77	32	11.3	11.3	NUM
fbem-31953	77	33	%	%	NOUN
fbem-31953	77	34	)	)	PUNCT
fbem-31953	77	35	.	.	PUNCT
fbem-31953	78	1	those	those	PRON
fbem-31953	78	2	under	under	ADP
fbem-31953	78	3	18	18	NUM
fbem-31953	78	4	accounted	account	VERB
fbem-31953	78	5	for	for	ADP
fbem-31953	78	6	9.3	9.3	NUM
fbem-31953	78	7	%	%	NOUN
fbem-31953	78	8	,	,	PUNCT
fbem-31953	78	9	while	while	SCONJ
fbem-31953	78	10	respondents	respondent	NOUN
fbem-31953	78	11	aged	age	VERB
fbem-31953	78	12	46	46	NUM
fbem-31953	78	13	and	and	CCONJ
fbem-31953	78	14	above	above	ADV
fbem-31953	78	15	accounted	account	VERB
fbem-31953	78	16	for	for	ADP
fbem-31953	78	17	8.7	8.7	NUM
fbem-31953	78	18	%	%	NOUN
fbem-31953	78	19	.	.	PUNCT
fbem-31953	79	1	this	this	PRON
fbem-31953	79	2	indicates	indicate	VERB
fbem-31953	79	3	that	that	SCONJ
fbem-31953	79	4	the	the	DET
fbem-31953	79	5	majority	majority	NOUN
fbem-31953	79	6	of	of	ADP
fbem-31953	79	7	participants	participant	NOUN
fbem-31953	79	8	were	be	AUX
fbem-31953	79	9	concentrated	concentrate	VERB
fbem-31953	79	10	in	in	ADP
fbem-31953	79	11	the	the	DET
fbem-31953	79	12	18–25	18–25	NUM
fbem-31953	79	13	age	age	NOUN
fbem-31953	79	14	group	group	NOUN
fbem-31953	79	15	,	,	PUNCT
fbem-31953	79	16	which	which	PRON
fbem-31953	79	17	represents	represent	VERB
fbem-31953	79	18	the	the	DET
fbem-31953	79	19	primary	primary	ADJ
fbem-31953	79	20	audience	audience	NOUN
fbem-31953	79	21	for	for	ADP
fbem-31953	79	22	ich	ich	PROPN
fbem-31953	79	23	short	short	ADJ
fbem-31953	79	24	videos	video	NOUN
fbem-31953	79	25	on	on	ADP
fbem-31953	79	26	douyin	douyin	PROPN
fbem-31953	79	27	.	.	PUNCT
fbem-31953	80	1	regarding	regard	VERB
fbem-31953	80	2	viewing	view	VERB
fbem-31953	80	3	frequency	frequency	NOUN
fbem-31953	80	4	,	,	PUNCT
fbem-31953	80	5	36.3	36.3	NUM
fbem-31953	80	6	%	%	NOUN
fbem-31953	80	7	of	of	ADP
fbem-31953	80	8	respondents	respondent	NOUN
fbem-31953	80	9	reported	report	VERB
fbem-31953	80	10	watching	watch	VERB
fbem-31953	80	11	ich	ich	NOUN
fbem-31953	80	12	-	-	PUNCT
fbem-31953	80	13	related	relate	VERB
fbem-31953	80	14	short	short	ADJ
fbem-31953	80	15	videos	video	NOUN
fbem-31953	80	16	2–3	2–3	NUM
fbem-31953	80	17	times	time	NOUN
fbem-31953	80	18	per	per	ADP
fbem-31953	80	19	week	week	NOUN
fbem-31953	80	20	,	,	PUNCT
fbem-31953	80	21	followed	follow	VERB
fbem-31953	80	22	by	by	ADP
fbem-31953	80	23	24.7	24.7	NUM
fbem-31953	80	24	%	%	NOUN
fbem-31953	80	25	who	who	PRON
fbem-31953	80	26	watched	watch	VERB
fbem-31953	80	27	less	less	ADJ
fbem-31953	80	28	than	than	ADP
fbem-31953	80	29	once	once	ADV
fbem-31953	80	30	per	per	ADP
fbem-31953	80	31	week	week	NOUN
fbem-31953	80	32	,	,	PUNCT
fbem-31953	80	33	24.0	24.0	NUM
fbem-31953	80	34	%	%	NOUN
fbem-31953	80	35	who	who	PRON
fbem-31953	80	36	watched	watch	VERB
fbem-31953	80	37	more	more	ADJ
fbem-31953	80	38	than	than	ADP
fbem-31953	80	39	six	six	NUM
fbem-31953	80	40	times	time	NOUN
fbem-31953	80	41	per	per	ADP
fbem-31953	80	42	week	week	NOUN
fbem-31953	80	43	,	,	PUNCT
fbem-31953	80	44	and	and	CCONJ
fbem-31953	80	45	15.0	15.0	NUM
fbem-31953	80	46	%	%	NOUN
fbem-31953	80	47	who	who	PRON
fbem-31953	80	48	watched	watch	VERB
fbem-31953	80	49	4–5	4–5	NUM
fbem-31953	80	50	times	time	NOUN
fbem-31953	80	51	per	per	ADP
fbem-31953	80	52	week	week	NOUN
fbem-31953	80	53	.	.	PUNCT
fbem-31953	81	1	these	these	DET
fbem-31953	81	2	statistics	statistic	NOUN
fbem-31953	81	3	suggest	suggest	VERB
fbem-31953	81	4	that	that	SCONJ
fbem-31953	81	5	the	the	DET
fbem-31953	81	6	majority	majority	NOUN
fbem-31953	81	7	of	of	ADP
fbem-31953	81	8	respondents	respondent	NOUN
fbem-31953	81	9	engage	engage	VERB
fbem-31953	81	10	with	with	ADP
fbem-31953	81	11	ich	ich	NOUN
fbem-31953	81	12	short	short	ADJ
fbem-31953	81	13	-	-	PUNCT
fbem-31953	81	14	video	video	NOUN
fbem-31953	81	15	content	content	NOUN
fbem-31953	81	16	on	on	ADP
fbem-31953	81	17	douyin	douyin	PROPN
fbem-31953	81	18	on	on	ADP
fbem-31953	81	19	a	a	DET
fbem-31953	81	20	weekly	weekly	ADJ
fbem-31953	81	21	basis	basis	NOUN
fbem-31953	81	22	,	,	PUNCT
fbem-31953	81	23	with	with	ADP
fbem-31953	81	24	relatively	relatively	ADV
fbem-31953	81	25	high	high	ADJ
fbem-31953	81	26	levels	level	NOUN
fbem-31953	81	27	of	of	ADP
fbem-31953	81	28	viewing	view	VERB
fbem-31953	81	29	frequency	frequency	NOUN
fbem-31953	81	30	among	among	ADP
fbem-31953	81	31	young	young	ADJ
fbem-31953	81	32	audiences	audience	NOUN
fbem-31953	81	33	.	.	PUNCT
fbem-31953	82	1	4	4	X
fbem-31953	82	2	.	.	X
fbem-31953	82	3	analysis	analysis	NOUN
fbem-31953	82	4	and	and	CCONJ
fbem-31953	82	5	results	result	NOUN
fbem-31953	82	6	(	(	PUNCT
fbem-31953	82	7	1	1	X
fbem-31953	82	8	)	)	PUNCT
fbem-31953	82	9	reliability	reliability	NOUN
fbem-31953	82	10	analysis	analysis	NOUN
fbem-31953	82	11	spss	spss	PROPN
fbem-31953	82	12	26.0	26.0	NUM
fbem-31953	82	13	software	software	NOUN
fbem-31953	82	14	was	be	AUX
fbem-31953	82	15	used	use	VERB
fbem-31953	82	16	to	to	PART
fbem-31953	82	17	conduct	conduct	VERB
fbem-31953	82	18	a	a	DET
fbem-31953	82	19	reliability	reliability	NOUN
fbem-31953	82	20	test	test	NOUN
fbem-31953	82	21	on	on	ADP
fbem-31953	82	22	the	the	DET
fbem-31953	82	23	collected	collect	VERB
fbem-31953	82	24	data	datum	NOUN
fbem-31953	82	25	.	.	PUNCT
fbem-31953	83	1	as	as	SCONJ
fbem-31953	83	2	shown	show	VERB
fbem-31953	83	3	in	in	ADP
fbem-31953	83	4	table	table	NOUN
fbem-31953	83	5	2	2	NUM
fbem-31953	83	6	,	,	PUNCT
fbem-31953	83	7	the	the	DET
fbem-31953	83	8	overall	overall	ADJ
fbem-31953	83	9	cronbach	cronbach	NOUN
fbem-31953	83	10	’s	’s	PART
fbem-31953	83	11	α	α	NOUN
fbem-31953	83	12	of	of	ADP
fbem-31953	83	13	the	the	DET
fbem-31953	83	14	questionnaire	questionnaire	NOUN
fbem-31953	83	15	was	be	AUX
fbem-31953	83	16	0.904	0.904	NUM
fbem-31953	83	17	,	,	PUNCT
fbem-31953	83	18	and	and	CCONJ
fbem-31953	83	19	the	the	DET
fbem-31953	83	20	cronbach	cronbach	NOUN
fbem-31953	83	21	’s	’s	PART
fbem-31953	83	22	α	α	NOUN
fbem-31953	83	23	values	value	NOUN
fbem-31953	83	24	of	of	ADP
fbem-31953	83	25	all	all	DET
fbem-31953	83	26	variables	variable	NOUN
fbem-31953	83	27	were	be	AUX
fbem-31953	83	28	greater	great	ADJ
fbem-31953	83	29	than	than	ADP
fbem-31953	83	30	0.7	0.7	NUM
fbem-31953	83	31	.	.	PUNCT
fbem-31953	84	1	this	this	PRON
fbem-31953	84	2	indicates	indicate	VERB
fbem-31953	84	3	that	that	SCONJ
fbem-31953	84	4	the	the	DET
fbem-31953	84	5	latent	latent	NOUN
fbem-31953	84	6	variables	variable	NOUN
fbem-31953	84	7	of	of	ADP
fbem-31953	84	8	the	the	DET
fbem-31953	84	9	questionnaire	questionnaire	NOUN
fbem-31953	84	10	demonstrated	demonstrate	VERB
fbem-31953	84	11	good	good	ADJ
fbem-31953	84	12	internal	internal	ADJ
fbem-31953	84	13	consistency	consistency	NOUN
fbem-31953	84	14	reliability	reliability	NOUN
fbem-31953	84	15	.	.	PUNCT
fbem-31953	85	1	table	table	NOUN
fbem-31953	85	2	2	2	NUM
fbem-31953	85	3	.	.	PUNCT
fbem-31953	86	1	cronbach	cronbach	PROPN
fbem-31953	86	2	’s	’s	PART
fbem-31953	86	3	α	α	PROPN
fbem-31953	86	4	coefficients	coefficient	NOUN
fbem-31953	86	5	variable	variable	ADJ
fbem-31953	86	6	items	item	NOUN
fbem-31953	86	7	cronbanch	cronbanch	VERB
fbem-31953	86	8	’s	’s	NOUN
fbem-31953	86	9	α	α	PRON
fbem-31953	86	10	sense	sense	NOUN
fbem-31953	86	11	6	6	NUM
fbem-31953	86	12	0.881	0.881	NUM
fbem-31953	86	13	interest	interest	NOUN
fbem-31953	86	14	&	&	CCONJ
fbem-31953	86	15	interactive	interactive	ADJ
fbem-31953	86	16	6	6	NUM
fbem-31953	86	17	0.864	0.864	NUM
fbem-31953	86	18	connect	connect	NOUN
fbem-31953	86	19	&	&	CCONJ
fbem-31953	86	20	communicate	communicate	VERB
fbem-31953	86	21	6	6	NUM
fbem-31953	86	22	0.836	0.836	NUM
fbem-31953	86	23	action	action	NOUN
fbem-31953	86	24	6	6	NUM
fbem-31953	86	25	0.879	0.879	NUM
fbem-31953	86	26	share	share	NOUN
fbem-31953	86	27	6	6	NUM
fbem-31953	86	28	0.713	0.713	NUM
fbem-31953	86	29	(	(	PUNCT
fbem-31953	86	30	2	2	X
fbem-31953	86	31	)	)	PUNCT
fbem-31953	86	32	validity	validity	NOUN
fbem-31953	86	33	testing	testing	NOUN
fbem-31953	86	34	to	to	PART
fbem-31953	86	35	test	test	VERB
fbem-31953	86	36	validity	validity	NOUN
fbem-31953	86	37	,	,	PUNCT
fbem-31953	86	38	this	this	DET
fbem-31953	86	39	study	study	NOUN
fbem-31953	86	40	employed	employ	VERB
fbem-31953	86	41	a	a	DET
fbem-31953	86	42	combination	combination	NOUN
fbem-31953	86	43	of	of	ADP
fbem-31953	86	44	exploratory	exploratory	ADJ
fbem-31953	86	45	factor	factor	NOUN
fbem-31953	86	46	analysis	analysis	NOUN
fbem-31953	86	47	(	(	PUNCT
fbem-31953	86	48	efa	efa	PROPN
fbem-31953	86	49	)	)	PUNCT
fbem-31953	86	50	and	and	CCONJ
fbem-31953	86	51	confirmatory	confirmatory	NOUN
fbem-31953	86	52	factor	factor	NOUN
fbem-31953	86	53	analysis	analysis	NOUN
fbem-31953	86	54	(	(	PUNCT
fbem-31953	86	55	cfa	cfa	NOUN
fbem-31953	86	56	)	)	PUNCT
fbem-31953	86	57	to	to	PART
fbem-31953	86	58	comprehensively	comprehensively	ADV
fbem-31953	86	59	evaluate	evaluate	VERB
fbem-31953	86	60	the	the	DET
fbem-31953	86	61	structural	structural	ADJ
fbem-31953	86	62	validity	validity	NOUN
fbem-31953	86	63	of	of	ADP
fbem-31953	86	64	the	the	DET
fbem-31953	86	65	scale	scale	NOUN
fbem-31953	86	66	.	.	PUNCT
fbem-31953	87	1	the	the	DET
fbem-31953	87	2	results	result	NOUN
fbem-31953	87	3	of	of	ADP
fbem-31953	87	4	the	the	DET
fbem-31953	87	5	kaiser	kaiser	PROPN
fbem-31953	87	6	–	–	PUNCT
fbem-31953	87	7	meyer	meyer	PROPN
fbem-31953	87	8	–	–	PUNCT
fbem-31953	87	9	olkin	olkin	PROPN
fbem-31953	87	10	(	(	PUNCT
fbem-31953	87	11	kmo	kmo	NOUN
fbem-31953	87	12	)	)	PUNCT
fbem-31953	87	13	and	and	CCONJ
fbem-31953	87	14	bartlett	bartlett	PROPN
fbem-31953	87	15	’s	’s	PART
fbem-31953	87	16	test	test	NOUN
fbem-31953	87	17	of	of	ADP
fbem-31953	87	18	sphericity	sphericity	NOUN
fbem-31953	87	19	are	be	AUX
fbem-31953	87	20	shown	show	VERB
fbem-31953	87	21	in	in	ADP
fbem-31953	87	22	table	table	NOUN
fbem-31953	87	23	3	3	NUM
fbem-31953	87	24	.	.	PUNCT
fbem-31953	88	1	the	the	DET
fbem-31953	88	2	kmo	kmo	PROPN
fbem-31953	88	3	value	value	NOUN
fbem-31953	88	4	was	be	AUX
fbem-31953	88	5	0.909	0.909	NUM
fbem-31953	88	6	(	(	PUNCT
fbem-31953	88	7	>	>	X
fbem-31953	88	8	0.8	0.8	NUM
fbem-31953	88	9	)	)	PUNCT
fbem-31953	88	10	,	,	PUNCT
fbem-31953	88	11	and	and	CCONJ
fbem-31953	88	12	bartlett	bartlett	PROPN
fbem-31953	88	13	’s	’s	PART
fbem-31953	88	14	test	test	NOUN
fbem-31953	88	15	produced	produce	VERB
fbem-31953	88	16	an	an	DET
fbem-31953	88	17	approximate	approximate	ADJ
fbem-31953	88	18	chi	chi	NOUN
fbem-31953	88	19	-	-	PUNCT
fbem-31953	88	20	square	square	NOUN
fbem-31953	88	21	of	of	ADP
fbem-31953	88	22	4166.000	4166.000	NUM
fbem-31953	88	23	(	(	PUNCT
fbem-31953	88	24	p	p	X
fbem-31953	88	25	=	=	NOUN
fbem-31953	89	1	0.000	0.000	NUM
fbem-31953	89	2	<	<	NOUN
fbem-31953	89	3	0.05	0.05	NUM
fbem-31953	89	4	)	)	PUNCT
fbem-31953	89	5	,	,	PUNCT
fbem-31953	89	6	indicating	indicate	VERB
fbem-31953	89	7	that	that	SCONJ
fbem-31953	89	8	the	the	DET
fbem-31953	89	9	data	datum	NOUN
fbem-31953	89	10	were	be	AUX
fbem-31953	89	11	suitable	suitable	ADJ
fbem-31953	89	12	for	for	ADP
fbem-31953	89	13	factor	factor	NOUN
fbem-31953	89	14	analysis	analysis	NOUN
fbem-31953	89	15	.	.	PUNCT
fbem-31953	90	1	principal	principal	ADJ
fbem-31953	90	2	component	component	NOUN
fbem-31953	90	3	analysis	analysis	NOUN
fbem-31953	90	4	with	with	ADP
fbem-31953	90	5	varimax	varimax	ADJ
fbem-31953	90	6	rotation	rotation	NOUN
fbem-31953	90	7	was	be	AUX
fbem-31953	90	8	conducted	conduct	VERB
fbem-31953	90	9	,	,	PUNCT
fbem-31953	90	10	and	and	CCONJ
fbem-31953	90	11	five	five	NUM
fbem-31953	90	12	factors	factor	NOUN
fbem-31953	90	13	with	with	ADP
fbem-31953	90	14	eigenvalues	eigenvalue	NOUN
fbem-31953	90	15	greater	great	ADJ
fbem-31953	90	16	than	than	ADP
fbem-31953	90	17	1	1	NUM
fbem-31953	90	18	were	be	AUX
fbem-31953	90	19	extracted	extract	VERB
fbem-31953	90	20	,	,	PUNCT
fbem-31953	90	21	with	with	ADP
fbem-31953	90	22	a	a	DET
fbem-31953	90	23	cumulative	cumulative	ADJ
fbem-31953	90	24	variance	variance	NOUN
fbem-31953	90	25	explanation	explanation	NOUN
fbem-31953	90	26	rate	rate	NOUN
fbem-31953	90	27	of	of	ADP
fbem-31953	90	28	72.3	72.3	NUM
fbem-31953	90	29	%	%	NOUN
fbem-31953	90	30	,	,	PUNCT
fbem-31953	90	31	suggesting	suggest	VERB
fbem-31953	90	32	strong	strong	ADJ
fbem-31953	90	33	explanatory	explanatory	ADJ
fbem-31953	90	34	power	power	NOUN
fbem-31953	90	35	of	of	ADP
fbem-31953	90	36	the	the	DET
fbem-31953	90	37	fact	fact	NOUN
fbem-31953	90	38	or	or	CCONJ
fbem-31953	90	39	structure	structure	NOUN
fbem-31953	90	40	.	.	PUNCT
fbem-31953	91	1	the	the	DET
fbem-31953	91	2	rotated	rotate	VERB
fbem-31953	91	3	component	component	NOUN
fbem-31953	91	4	matrix	matrix	NOUN
fbem-31953	91	5	(	(	PUNCT
fbem-31953	91	6	see	see	VERB
fbem-31953	91	7	table	table	NOUN
fbem-31953	91	8	4	4	NUM
fbem-31953	91	9	)	)	PUNCT
fbem-31953	91	10	shows	show	VERB
fbem-31953	91	11	that	that	SCONJ
fbem-31953	91	12	all	all	DET
fbem-31953	91	13	items	item	NOUN
fbem-31953	91	14	loaded	load	VERB
fbem-31953	91	15	strongly	strongly	ADV
fbem-31953	91	16	(	(	PUNCT
fbem-31953	91	17	>	>	X
fbem-31953	91	18	0.6	0.6	NUM
fbem-31953	91	19	)	)	PUNCT
fbem-31953	91	20	on	on	ADP
fbem-31953	91	21	their	their	PRON
fbem-31953	91	22	intended	intend	VERB
fbem-31953	91	23	factors	factor	NOUN
fbem-31953	91	24	,	,	PUNCT
fbem-31953	91	25	with	with	ADP
fbem-31953	91	26	no	no	DET
fbem-31953	91	27	significant	significant	ADJ
fbem-31953	91	28	cross	cross	NOUN
fbem-31953	91	29	-	-	NOUN
fbem-31953	91	30	loadings	loading	NOUN
fbem-31953	91	31	(	(	PUNCT
fbem-31953	91	32	all	all	PRON
fbem-31953	91	33	cross	cross	NOUN
fbem-31953	91	34	-	-	NOUN
fbem-31953	91	35	loadings	loading	NOUN
fbem-31953	91	36	<	<	X
fbem-31953	91	37	0.4	0.4	NUM
fbem-31953	91	38	)	)	PUNCT
fbem-31953	91	39	.	.	PUNCT
fbem-31953	92	1	this	this	PRON
fbem-31953	92	2	demonstrates	demonstrate	VERB
fbem-31953	92	3	good	good	ADJ
fbem-31953	92	4	discriminant	discriminant	ADJ
fbem-31953	92	5	validity	validity	NOUN
fbem-31953	92	6	.	.	PUNCT
fbem-31953	93	1	for	for	ADP
fbem-31953	93	2	instance	instance	NOUN
fbem-31953	93	3	,	,	PUNCT
fbem-31953	93	4	sense	sense	NOUN
fbem-31953	93	5	(	(	PUNCT
fbem-31953	93	6	sp1	sp1	NOUN
fbem-31953	93	7	–	–	PUNCT
fbem-31953	93	8	sp6	sp6	NOUN
fbem-31953	93	9	)	)	PUNCT
fbem-31953	93	10	loaded	load	VERB
fbem-31953	93	11	between	between	ADP
fbem-31953	93	12	0.657	0.657	NUM
fbem-31953	93	13	and	and	CCONJ
fbem-31953	93	14	0.786	0.786	NUM
fbem-31953	93	15	on	on	ADP
fbem-31953	93	16	factor	factor	NOUN
fbem-31953	93	17	3	3	NUM
fbem-31953	93	18	,	,	PUNCT
fbem-31953	93	19	while	while	SCONJ
fbem-31953	93	20	interest	interest	NOUN
fbem-31953	93	21	&	&	CCONJ
fbem-31953	93	22	interactive	interactive	ADJ
fbem-31953	93	23	(	(	PUNCT
fbem-31953	93	24	ip1	ip1	PROPN
fbem-31953	93	25	–	–	PUNCT
fbem-31953	93	26	ip6	ip6	PROPN
fbem-31953	93	27	)	)	PUNCT
fbem-31953	93	28	loaded	load	VERB
fbem-31953	93	29	between	between	ADP
fbem-31953	93	30	0.620	0.620	NUM
fbem-31953	93	31	and	and	CCONJ
fbem-31953	93	32	0.778	0.778	NUM
fbem-31953	93	33	on	on	ADP
fbem-31953	93	34	factor	factor	NOUN
fbem-31953	93	35	4	4	NUM
fbem-31953	93	36	,	,	PUNCT
fbem-31953	93	37	consistent	consistent	ADJ
fbem-31953	93	38	with	with	ADP
fbem-31953	93	39	the	the	DET
fbem-31953	93	40	theoretical	theoretical	ADJ
fbem-31953	93	41	framework	framework	NOUN
fbem-31953	93	42	of	of	ADP
fbem-31953	93	43	the	the	DET
fbem-31953	93	44	five	five	NUM
fbem-31953	93	45	-	-	PUNCT
fbem-31953	93	46	stage	stage	NOUN
fbem-31953	93	47	sicas	sicas	NOUN
fbem-31953	93	48	model	model	NOUN
fbem-31953	93	49	.	.	PUNCT
fbem-31953	94	1	table	table	NOUN
fbem-31953	94	2	3	3	NUM
fbem-31953	94	3	.	.	X
fbem-31953	94	4	kmo	kmo	PROPN
fbem-31953	94	5	and	and	CCONJ
fbem-31953	94	6	bartlett	bartlett	PROPN
fbem-31953	94	7	’s	’s	PART
fbem-31953	94	8	test	test	NOUN
fbem-31953	94	9	test	test	NOUN
fbem-31953	94	10	value	value	NOUN
fbem-31953	94	11	kmo	kmo	PROPN
fbem-31953	94	12	measure	measure	NOUN
fbem-31953	94	13	of	of	ADP
fbem-31953	94	14	sampling	sample	VERB
fbem-31953	94	15	adequacy	adequacy	NOUN
fbem-31953	94	16	0.909	0.909	NUM
fbem-31953	94	17	bartlett	bartlett	PROPN
fbem-31953	94	18	’s	’s	PART
fbem-31953	94	19	test	test	NOUN
fbem-31953	94	20	of	of	ADP
fbem-31953	94	21	sphericity	sphericity	PROPN
fbem-31953	94	22	approx	approx	PROPN
fbem-31953	94	23	.	.	PUNCT
fbem-31953	95	1	χ²	χ²	NOUN
fbem-31953	95	2	=	=	SYM
fbem-31953	96	1	4166.000	4166.000	NUM
fbem-31953	96	2	,	,	PUNCT
fbem-31953	96	3	df	df	PROPN
fbem-31953	96	4	=	=	SYM
fbem-31953	96	5	435	435	NUM
fbem-31953	96	6	,	,	PUNCT
fbem-31953	96	7	p	p	X
fbem-31953	96	8	=	=	NOUN
fbem-31953	96	9	0.000	0.000	NUM
fbem-31953	96	10	14	14	NUM
fbem-31953	96	11	table	table	NOUN
fbem-31953	96	12	4	4	NUM
fbem-31953	96	13	.	.	PUNCT
fbem-31953	96	14	rotated	rotate	VERB
fbem-31953	96	15	component	component	NOUN
fbem-31953	96	16	matrix	matrix	NOUN
fbem-31953	96	17	variable	variable	NOUN
fbem-31953	96	18	item	item	NOUN
fbem-31953	96	19	components	component	NOUN
fbem-31953	96	20	1	1	NUM
fbem-31953	96	21	2	2	NUM
fbem-31953	96	22	3	3	NUM
fbem-31953	96	23	4	4	NUM
fbem-31953	96	24	5	5	NUM
fbem-31953	96	25	action	action	NOUN
fbem-31953	96	26	ap1	ap1	PROPN
fbem-31953	96	27	0.797	0.797	NUM
fbem-31953	96	28	ap2	ap2	PROPN
fbem-31953	96	29	0.783	0.783	NUM
fbem-31953	96	30	ap3	ap3	NOUN
fbem-31953	96	31	0.747	0.747	NUM
fbem-31953	96	32	ap4	ap4	PROPN
fbem-31953	96	33	0.666	0.666	NUM
fbem-31953	96	34	ap5	ap5	PROPN
fbem-31953	96	35	0.721	0.721	NUM
fbem-31953	96	36	ap6	ap6	NOUN
fbem-31953	96	37	0.659	0.659	NUM
fbem-31953	96	38	share	share	NOUN
fbem-31953	96	39	shp1	shp1	PROPN
fbem-31953	96	40	0.634	0.634	NUM
fbem-31953	96	41	shp2	shp2	NOUN
fbem-31953	96	42	0.632	0.632	NUM
fbem-31953	96	43	shp3	shp3	NOUN
fbem-31953	96	44	0.643	0.643	NUM
fbem-31953	96	45	shp4	shp4	NOUN
fbem-31953	96	46	0.707	0.707	NUM
fbem-31953	96	47	shp5	shp5	NOUN
fbem-31953	96	48	0.591	0.591	NUM
fbem-31953	96	49	shp6	shp6	NOUN
fbem-31953	96	50	0.638	0.638	NUM
fbem-31953	96	51	sense	sense	NOUN
fbem-31953	96	52	sp1	sp1	NOUN
fbem-31953	96	53	0.657	0.657	NUM
fbem-31953	96	54	sp2	sp2	VERB
fbem-31953	96	55	0.741	0.741	NUM
fbem-31953	96	56	sp3	sp3	ADJ
fbem-31953	96	57	0.768	0.768	NUM
fbem-31953	96	58	sp4	sp4	NOUN
fbem-31953	96	59	0.786	0.786	NUM
fbem-31953	96	60	sp5	sp5	PROPN
fbem-31953	96	61	0.727	0.727	NUM
fbem-31953	96	62	sp6	sp6	NOUN
fbem-31953	96	63	0.748	0.748	NUM
fbem-31953	96	64	interest	interest	NOUN
fbem-31953	96	65	&	&	CCONJ
fbem-31953	96	66	interactive	interactive	ADJ
fbem-31953	96	67	ip1	ip1	PROPN
fbem-31953	96	68	0.735	0.735	NUM
fbem-31953	96	69	ip2	ip2	PROPN
fbem-31953	96	70	0.645	0.645	NUM
fbem-31953	96	71	ip3	ip3	PROPN
fbem-31953	96	72	0.62	0.62	NUM
fbem-31953	96	73	ip4	ip4	NOUN
fbem-31953	96	74	0.683	0.683	NUM
fbem-31953	96	75	ip5	ip5	PROPN
fbem-31953	96	76	0.778	0.778	NUM
fbem-31953	96	77	ip6	ip6	PROPN
fbem-31953	96	78	0.715	0.715	NUM
fbem-31953	96	79	connect	connect	NOUN
fbem-31953	96	80	&	&	CCONJ
fbem-31953	96	81	communicate	communicate	VERB
fbem-31953	96	82	cp1	cp1	PROPN
fbem-31953	96	83	0.634	0.634	NUM
fbem-31953	96	84	cp2	cp2	PROPN
fbem-31953	96	85	0.633	0.633	NUM
fbem-31953	96	86	cp3	cp3	PROPN
fbem-31953	96	87	0.593	0.593	NUM
fbem-31953	96	88	cp4	cp4	NOUN
fbem-31953	96	89	0.708	0.708	NUM
fbem-31953	96	90	cp5	cp5	NOUN
fbem-31953	96	91	0.616	0.616	NUM
fbem-31953	96	92	cp6	cp6	NOUN
fbem-31953	96	93	0.647	0.647	NUM
fbem-31953	96	94	5	5	NUM
fbem-31953	96	95	.	.	PUNCT
fbem-31953	97	1	conclusion	conclusion	NOUN
fbem-31953	97	2	this	this	DET
fbem-31953	97	3	study	study	NOUN
fbem-31953	97	4	focused	focus	VERB
fbem-31953	97	5	on	on	ADP
fbem-31953	97	6	short	short	ADJ
fbem-31953	97	7	-	-	PUNCT
fbem-31953	97	8	video	video	NOUN
fbem-31953	97	9	content	content	NOUN
fbem-31953	97	10	marketing	marketing	NOUN
fbem-31953	97	11	of	of	ADP
fbem-31953	97	12	intangible	intangible	ADJ
fbem-31953	97	13	cultural	cultural	ADJ
fbem-31953	97	14	heritage	heritage	NOUN
fbem-31953	97	15	(	(	PUNCT
fbem-31953	97	16	ich	ich	NOUN
fbem-31953	97	17	)	)	PUNCT
fbem-31953	97	18	products	product	NOUN
fbem-31953	97	19	within	within	ADP
fbem-31953	97	20	the	the	DET
fbem-31953	97	21	framework	framework	NOUN
fbem-31953	97	22	of	of	ADP
fbem-31953	97	23	the	the	DET
fbem-31953	97	24	sicas	sicas	PROPN
fbem-31953	97	25	model	model	NOUN
fbem-31953	97	26	,	,	PUNCT
fbem-31953	97	27	analyzing	analyze	VERB
fbem-31953	97	28	in	in	ADP
fbem-31953	97	29	depth	depth	NOUN
fbem-31953	97	30	the	the	DET
fbem-31953	97	31	mechanisms	mechanism	NOUN
fbem-31953	97	32	of	of	ADP
fbem-31953	97	33	ich	ich	NOUN
fbem-31953	97	34	communication	communication	NOUN
fbem-31953	97	35	and	and	CCONJ
fbem-31953	97	36	marketing	marketing	NOUN
fbem-31953	97	37	on	on	ADP
fbem-31953	97	38	digital	digital	ADJ
fbem-31953	97	39	platforms	platform	NOUN
fbem-31953	97	40	.	.	PUNCT
fbem-31953	98	1	several	several	ADJ
fbem-31953	98	2	important	important	ADJ
fbem-31953	98	3	theoretical	theoretical	ADJ
fbem-31953	98	4	and	and	CCONJ
fbem-31953	98	5	practical	practical	ADJ
fbem-31953	98	6	findings	finding	NOUN
fbem-31953	98	7	emerged	emerge	VERB
fbem-31953	98	8	.	.	PUNCT
fbem-31953	99	1	the	the	DET
fbem-31953	99	2	results	result	NOUN
fbem-31953	99	3	of	of	ADP
fbem-31953	99	4	hypothesis	hypothesis	NOUN
fbem-31953	99	5	testing	testing	NOUN
fbem-31953	99	6	confirmed	confirm	VERB
fbem-31953	99	7	support	support	NOUN
fbem-31953	99	8	for	for	ADP
fbem-31953	99	9	h1	h1	NOUN
fbem-31953	99	10	through	through	ADP
fbem-31953	99	11	h4	h4	PROPN
fbem-31953	99	12	:	:	PUNCT
fbem-31953	99	13	users	user	NOUN
fbem-31953	99	14	’	’	PART
fbem-31953	99	15	perceptual	perceptual	ADJ
fbem-31953	99	16	experience	experience	NOUN
fbem-31953	99	17	,	,	PUNCT
fbem-31953	99	18	interest	interest	NOUN
fbem-31953	99	19	and	and	CCONJ
fbem-31953	99	20	interactive	interactive	ADJ
fbem-31953	99	21	participation	participation	NOUN
fbem-31953	99	22	,	,	PUNCT
fbem-31953	99	23	strength	strength	NOUN
fbem-31953	99	24	of	of	ADP
fbem-31953	99	25	connection	connection	NOUN
fbem-31953	99	26	and	and	CCONJ
fbem-31953	99	27	communication	communication	NOUN
fbem-31953	99	28	,	,	PUNCT
fbem-31953	99	29	and	and	CCONJ
fbem-31953	99	30	action	action	NOUN
fbem-31953	99	31	-related	-relate	VERB
fbem-31953	99	32	behaviors	behavior	NOUN
fbem-31953	99	33	all	all	PRON
fbem-31953	99	34	exert	exert	VERB
fbem-31953	99	35	significant	significant	ADJ
fbem-31953	99	36	positive	positive	ADJ
fbem-31953	99	37	effects	effect	NOUN
fbem-31953	99	38	on	on	ADP
fbem-31953	99	39	their	their	PRON
fbem-31953	99	40	willingness	willingness	NOUN
fbem-31953	99	41	to	to	PART
fbem-31953	99	42	share	share	VERB
fbem-31953	99	43	.	.	PUNCT
fbem-31953	100	1	this	this	PRON
fbem-31953	100	2	validates	validate	VERB
fbem-31953	100	3	the	the	DET
fbem-31953	100	4	applicability	applicability	NOUN
fbem-31953	100	5	of	of	ADP
fbem-31953	100	6	the	the	DET
fbem-31953	100	7	sicas	sicas	NOUN
fbem-31953	100	8	model	model	NOUN
fbem-31953	100	9	to	to	ADP
fbem-31953	100	10	the	the	DET
fbem-31953	100	11	dissemination	dissemination	NOUN
fbem-31953	100	12	of	of	ADP
fbem-31953	100	13	ich	ich	NOUN
fbem-31953	100	14	in	in	ADP
fbem-31953	100	15	digital	digital	ADJ
fbem-31953	100	16	environments	environment	NOUN
fbem-31953	100	17	.	.	PUNCT
fbem-31953	101	1	its	its	PRON
fbem-31953	101	2	dynamic	dynamic	ADJ
fbem-31953	101	3	cyclical	cyclical	ADJ
fbem-31953	101	4	mechanism	mechanism	NOUN
fbem-31953	101	5	clearly	clearly	ADV
fbem-31953	101	6	illustrates	illustrate	VERB
fbem-31953	101	7	the	the	DET
fbem-31953	101	8	transformation	transformation	NOUN
fbem-31953	101	9	pathway	pathway	NOUN
fbem-31953	101	10	from	from	ADP
fbem-31953	101	11	cultural	cultural	ADJ
fbem-31953	101	12	perception	perception	NOUN
fbem-31953	101	13	to	to	PART
fbem-31953	101	14	social	social	ADJ
fbem-31953	101	15	viral	viral	ADJ
fbem-31953	101	16	diffusion	diffusion	NOUN
fbem-31953	101	17	.	.	PUNCT
fbem-31953	102	1	in	in	ADP
fbem-31953	102	2	the	the	DET
fbem-31953	102	3	context	context	NOUN
fbem-31953	102	4	of	of	ADP
fbem-31953	102	5	short	short	ADJ
fbem-31953	102	6	videos	video	NOUN
fbem-31953	102	7	,	,	PUNCT
fbem-31953	102	8	information	information	NOUN
fbem-31953	102	9	dissemination	dissemination	NOUN
fbem-31953	102	10	is	be	AUX
fbem-31953	102	11	no	no	PRON
fbem-31953	102	12	longer	long	ADV
fbem-31953	102	13	unidirectional	unidirectional	ADJ
fbem-31953	102	14	;	;	PUNCT
fbem-31953	102	15	rather	rather	ADV
fbem-31953	102	16	,	,	PUNCT
fbem-31953	102	17	it	it	PRON
fbem-31953	102	18	is	be	AUX
fbem-31953	102	19	an	an	DET
fbem-31953	102	20	iterative	iterative	NOUN
fbem-31953	102	21	process	process	NOUN
fbem-31953	102	22	of	of	ADP
fbem-31953	102	23	interaction	interaction	NOUN
fbem-31953	102	24	and	and	CCONJ
fbem-31953	102	25	mutual	mutual	ADJ
fbem-31953	102	26	influence	influence	NOUN
fbem-31953	102	27	between	between	ADP
fbem-31953	102	28	users	user	NOUN
fbem-31953	102	29	and	and	CCONJ
fbem-31953	102	30	brands	brand	NOUN
fbem-31953	102	31	,	,	PUNCT
fbem-31953	102	32	and	and	CCONJ
fbem-31953	102	33	among	among	ADP
fbem-31953	102	34	users	user	NOUN
fbem-31953	102	35	themselves	themselves	PRON
fbem-31953	102	36	.	.	PUNCT
fbem-31953	103	1	deep	deep	ADJ
fbem-31953	103	2	user	user	NOUN
fbem-31953	103	3	engagement	engagement	NOUN
fbem-31953	103	4	and	and	CCONJ
fbem-31953	103	5	emotional	emotional	ADJ
fbem-31953	103	6	resonance	resonance	NOUN
fbem-31953	103	7	generate	generate	VERB
fbem-31953	103	8	social	social	ADJ
fbem-31953	103	9	capital	capital	NOUN
fbem-31953	103	10	through	through	ADP
fbem-31953	103	11	sharing	sharing	NOUN
fbem-31953	103	12	,	,	PUNCT
fbem-31953	103	13	which	which	PRON
fbem-31953	103	14	becomes	become	VERB
fbem-31953	103	15	the	the	DET
fbem-31953	103	16	core	core	NOUN
fbem-31953	103	17	driving	drive	VERB
fbem-31953	103	18	force	force	NOUN
fbem-31953	103	19	behind	behind	ADP
fbem-31953	103	20	viral	viral	ADJ
fbem-31953	103	21	dissemination	dissemination	NOUN
fbem-31953	103	22	of	of	ADP
fbem-31953	103	23	ich	ich	NOUN
fbem-31953	103	24	products	product	NOUN
fbem-31953	103	25	.	.	PUNCT
fbem-31953	104	1	users	user	NOUN
fbem-31953	104	2	’	'	PUNCT
fbem-31953	104	3	replication	replication	NOUN
fbem-31953	104	4	of	of	ADP
fbem-31953	104	5	heritage	heritage	NOUN
fbem-31953	104	6	techniques	technique	NOUN
fbem-31953	104	7	,	,	PUNCT
fbem-31953	104	8	reinterpretation	reinterpretation	NOUN
fbem-31953	104	9	of	of	ADP
fbem-31953	104	10	cultural	cultural	ADJ
fbem-31953	104	11	symbols	symbol	NOUN
fbem-31953	104	12	,	,	PUNCT
fbem-31953	104	13	and	and	CCONJ
fbem-31953	104	14	creati	creati	PROPN
fbem-31953	104	15	ve	ve	AUX
fbem-31953	104	16	retelling	retell	VERB
fbem-31953	104	17	of	of	ADP
fbem-31953	104	18	artisans	artisan	NOUN
fbem-31953	104	19	’	'	PUNCT
fbem-31953	104	20	stories	story	NOUN
fbem-31953	104	21	substantially	substantially	ADV
fbem-31953	104	22	strengthen	strengthen	VERB
fbem-31953	104	23	the	the	DET
fbem-31953	104	24	diffusion	diffusion	NOUN
fbem-31953	104	25	of	of	ADP
fbem-31953	104	26	ich	ich	NOUN
fbem-31953	104	27	products	product	NOUN
fbem-31953	104	28	on	on	ADP
fbem-31953	104	29	social	social	ADJ
fbem-31953	104	30	media	medium	NOUN
fbem-31953	104	31	.	.	PUNCT
fbem-31953	105	1	however	however	ADV
fbem-31953	105	2	,	,	PUNCT
fbem-31953	105	3	challenges	challenge	NOUN
fbem-31953	105	4	remain	remain	VERB
fbem-31953	105	5	:	:	PUNCT
fbem-31953	105	6	discrepancies	discrepancy	NOUN
fbem-31953	105	7	between	between	ADP
fbem-31953	105	8	the	the	DET
fbem-31953	105	9	symbolic	symbolic	ADJ
fbem-31953	105	10	hierarchies	hierarchy	NOUN
fbem-31953	105	11	of	of	ADP
fbem-31953	105	12	ich	ich	NOUN
fbem-31953	105	13	and	and	CCONJ
fbem-31953	105	14	platform	platform	NOUN
fbem-31953	105	15	algorithmic	algorithmic	ADJ
fbem-31953	105	16	logic	logic	NOUN
fbem-31953	105	17	restrict	restrict	VERB
fbem-31953	105	18	access	access	NOUN
fbem-31953	105	19	to	to	ADP
fbem-31953	105	20	high	high	ADJ
fbem-31953	105	21	-	-	PUNCT
fbem-31953	105	22	quality	quality	NOUN
fbem-31953	105	23	content	content	NOUN
fbem-31953	105	24	,	,	PUNCT
fbem-31953	105	25	while	while	SCONJ
fbem-31953	105	26	the	the	DET
fbem-31953	105	27	visual	visual	ADJ
fbem-31953	105	28	translation	translation	NOUN
fbem-31953	105	29	of	of	ADP
fbem-31953	105	30	techniques	technique	NOUN
fbem-31953	105	31	tends	tend	VERB
fbem-31953	105	32	to	to	PART
fbem-31953	105	33	become	become	VERB
fbem-31953	105	34	homogenized	homogenized	ADJ
fbem-31953	105	35	,	,	PUNCT
fbem-31953	105	36	resulting	result	VERB
fbem-31953	105	37	in	in	ADP
fbem-31953	105	38	aesthetic	aesthetic	ADJ
fbem-31953	105	39	fatigue	fatigue	NOUN
fbem-31953	105	40	and	and	CCONJ
fbem-31953	105	41	the	the	DET
fbem-31953	105	42	attenuation	attenuation	NOUN
fbem-31953	105	43	of	of	ADP
fbem-31953	105	44	long	long	ADJ
fbem-31953	105	45	-tail	-tail	NOUN
fbem-31953	105	46	effects	effect	NOUN
fbem-31953	105	47	.	.	PUNCT
fbem-31953	106	1	to	to	PART
fbem-31953	106	2	address	address	VERB
fbem-31953	106	3	these	these	DET
fbem-31953	106	4	limitations	limitation	NOUN
fbem-31953	106	5	,	,	PUNCT
fbem-31953	106	6	several	several	ADJ
fbem-31953	106	7	optimization	optimization	NOUN
fbem-31953	106	8	strategies	strategy	NOUN
fbem-31953	106	9	are	be	AUX
fbem-31953	106	10	proposed	propose	VERB
fbem-31953	106	11	.	.	PUNCT
fbem-31953	107	1	future	future	ADJ
fbem-31953	107	2	studies	study	NOUN
fbem-31953	107	3	may	may	AUX
fbem-31953	107	4	incorporate	incorporate	VERB
fbem-31953	107	5	social	social	ADJ
fbem-31953	107	6	network	network	NOUN
fbem-31953	107	7	analysis	analysis	NOUN
fbem-31953	107	8	to	to	PART
fbem-31953	107	9	explore	explore	VERB
fbem-31953	107	10	the	the	DET
fbem-31953	107	11	structural	structural	ADJ
fbem-31953	107	12	dynamics	dynamic	NOUN
fbem-31953	107	13	of	of	ADP
fbem-31953	107	14	short	short	ADJ
fbem-31953	107	15	-video	-video	NOUN
fbem-31953	107	16	dissemination	dissemination	NOUN
fbem-31953	107	17	and	and	CCONJ
fbem-31953	107	18	enhance	enhance	VERB
fbem-31953	107	19	our	our	PRON
fbem-31953	107	20	understanding	understanding	NOUN
fbem-31953	107	21	of	of	ADP
fbem-31953	107	22	ich	ich	NOUN
fbem-31953	107	23	communication	communication	NOUN
fbem-31953	107	24	networks	network	NOUN
fbem-31953	107	25	.	.	PUNCT
fbem-31953	108	1	on	on	ADP
fbem-31953	108	2	the	the	DET
fbem-31953	108	3	theoretical	theoretical	ADJ
fbem-31953	108	4	front	front	NOUN
fbem-31953	108	5	,	,	PUNCT
fbem-31953	108	6	integrating	integrate	VERB
fbem-31953	108	7	cultural	cultural	ADJ
fbem-31953	108	8	adaptation	adaptation	NOUN
fbem-31953	108	9	theory	theory	NOUN
fbem-31953	108	10	could	could	AUX
fbem-31953	108	11	help	help	VERB
fbem-31953	108	12	construct	construct	VERB
fbem-31953	108	13	a	a	DET
fbem-31953	108	14	“	"	PUNCT
fbem-31953	108	15	cultural	cultural	ADJ
fbem-31953	108	16	discount	discount	NOUN
fbem-31953	108	17	compensation	compensation	NOUN
fbem-31953	108	18	model	model	NOUN
fbem-31953	108	19	”	"	PUNCT
fbem-31953	108	20	for	for	ADP
fbem-31953	108	21	digital	digital	ADJ
fbem-31953	108	22	ich	ich	NOUN
fbem-31953	108	23	communication	communication	NOUN
fbem-31953	108	24	,	,	PUNCT
fbem-31953	108	25	quantifying	quantify	VERB
fbem-31953	108	26	the	the	DET
fbem-31953	108	27	threshold	threshold	NOUN
fbem-31953	108	28	for	for	ADP
fbem-31953	108	29	modern	modern	ADJ
fbem-31953	108	30	translation	translation	NOUN
fbem-31953	108	31	of	of	ADP
fbem-31953	108	32	traditional	traditional	ADJ
fbem-31953	108	33	elements	element	NOUN
fbem-31953	108	34	and	and	CCONJ
fbem-31953	108	35	providing	provide	VERB
fbem-31953	108	36	stronger	strong	ADJ
fbem-31953	108	37	theoretical	theoretical	ADJ
fbem-31953	108	38	foundations	foundation	NOUN
fbem-31953	108	39	.	.	PUNCT
fbem-31953	109	1	in	in	ADP
fbem-31953	109	2	terms	term	NOUN
fbem-31953	109	3	of	of	ADP
fbem-31953	109	4	technological	technological	ADJ
fbem-31953	109	5	empowerment	empowerment	NOUN
fbem-31953	109	6	,	,	PUNCT
fbem-31953	109	7	advances	advance	NOUN
fbem-31953	109	8	in	in	ADP
fbem-31953	109	9	multimodal	multimodal	NOUN
fbem-31953	109	10	language	language	NOUN
fbem-31953	109	11	models	model	NOUN
fbem-31953	109	12	may	may	AUX
fbem-31953	109	13	facilitate	facilitate	VERB
fbem-31953	109	14	the	the	DET
fbem-31953	109	15	construction	construction	NOUN
fbem-31953	109	16	of	of	ADP
fbem-31953	109	17	ich	ich	NOUN
fbem-31953	109	18	knowledge	knowledge	NOUN
fbem-31953	109	19	graphs	graph	NOUN
fbem-31953	109	20	,	,	PUNCT
fbem-31953	109	21	enabling	enable	VERB
fbem-31953	109	22	more	more	ADV
fbem-31953	109	23	intelligent	intelligent	ADJ
fbem-31953	109	24	and	and	CCONJ
fbem-31953	109	25	adaptive	adaptive	ADJ
fbem-31953	109	26	content	content	NOUN
fbem-31953	109	27	production	production	NOUN
fbem-31953	109	28	and	and	CCONJ
fbem-31953	109	29	distribution	distribution	NOUN
fbem-31953	109	30	.	.	PUNCT
fbem-31953	110	1	in	in	ADP
fbem-31953	110	2	summary	summary	NOUN
fbem-31953	110	3	,	,	PUNCT
fbem-31953	110	4	this	this	DET
fbem-31953	110	5	research	research	NOUN
fbem-31953	110	6	provides	provide	VERB
fbem-31953	110	7	both	both	DET
fbem-31953	110	8	theoretical	theoretical	ADJ
fbem-31953	110	9	contributions	contribution	NOUN
fbem-31953	110	10	and	and	CCONJ
fbem-31953	110	11	practical	practical	ADJ
fbem-31953	110	12	implications	implication	NOUN
fbem-31953	110	13	.	.	PUNCT
fbem-31953	111	1	theoretically	theoretically	ADV
fbem-31953	111	2	,	,	PUNCT
fbem-31953	111	3	it	it	PRON
fbem-31953	111	4	extends	extend	VERB
fbem-31953	111	5	the	the	DET
fbem-31953	111	6	explanatory	explanatory	ADJ
fbem-31953	111	7	scope	scope	NOUN
fbem-31953	111	8	of	of	ADP
fbem-31953	111	9	the	the	DET
fbem-31953	111	10	sicas	sicas	NOUN
fbem-31953	111	11	model	model	NOUN
fbem-31953	111	12	into	into	ADP
fbem-31953	111	13	the	the	DET
fbem-31953	111	14	field	field	NOUN
fbem-31953	111	15	of	of	ADP
fbem-31953	111	16	cultural	cultural	ADJ
fbem-31953	111	17	heritage	heritage	NOUN
fbem-31953	111	18	digitalization	digitalization	NOUN
fbem-31953	111	19	,	,	PUNCT
fbem-31953	111	20	enriching	enrich	VERB
fbem-31953	111	21	communication	communication	NOUN
fbem-31953	111	22	theory	theory	NOUN
fbem-31953	111	23	.	.	PUNCT
fbem-31953	112	1	practically	practically	ADV
fbem-31953	112	2	,	,	PUNCT
fbem-31953	112	3	it	it	PRON
fbem-31953	112	4	offers	offer	VERB
fbem-31953	112	5	ich	ich	NOUN
fbem-31953	112	6	institutions	institution	NOUN
fbem-31953	112	7	a	a	DET
fbem-31953	112	8	data	data	NOUN
fbem-31953	112	9	-	-	PUNCT
fbem-31953	112	10	driven	drive	VERB
fbem-31953	112	11	,	,	PUNCT
fbem-31953	112	12	context	context	NOUN
fbem-31953	112	13	-	-	PUNCT
fbem-31953	112	14	adaptive	adaptive	ADJ
fbem-31953	112	15	,	,	PUNCT
fbem-31953	112	16	and	and	CCONJ
fbem-31953	112	17	value	value	VERB
fbem-31953	112	18	co	co	NOUN
fbem-31953	112	19	-	-	NOUN
fbem-31953	112	20	creation	creation	ADJ
fbem-31953	112	21	methodology	methodology	NOUN
fbem-31953	112	22	for	for	ADP
fbem-31953	112	23	short	short	ADJ
fbem-31953	112	24	-	-	PUNCT
fbem-31953	112	25	video	video	NOUN
fbem-31953	112	26	marketing	marketing	NOUN
fbem-31953	112	27	,	,	PUNCT
fbem-31953	112	28	helping	help	VERB
fbem-31953	112	29	to	to	PART
fbem-31953	112	30	bridge	bridge	VERB
fbem-31953	112	31	the	the	DET
fbem-31953	112	32	structural	structural	ADJ
fbem-31953	112	33	gap	gap	NOUN
fbem-31953	112	34	between	between	ADP
fbem-31953	112	35	cultural	cultural	ADJ
fbem-31953	112	36	dissemination	dissemination	NOUN
fbem-31953	112	37	and	and	CCONJ
fbem-31953	112	38	commercial	commercial	ADJ
fbem-31953	112	39	transformation	transformation	NOUN
fbem-31953	112	40	.	.	PUNCT
fbem-31953	113	1	this	this	PRON
fbem-31953	113	2	has	have	VERB
fbem-31953	113	3	the	the	DET
fbem-31953	113	4	potential	potential	NOUN
fbem-31953	113	5	to	to	PART
fbem-31953	113	6	promote	promote	VERB
fbem-31953	113	7	15	15	NUM
fbem-31953	113	8	the	the	DET
fbem-31953	113	9	integration	integration	NOUN
fbem-31953	113	10	of	of	ADP
fbem-31953	113	11	cultural	cultural	ADJ
fbem-31953	113	12	preservation	preservation	NOUN
fbem-31953	113	13	with	with	ADP
fbem-31953	113	14	economic	economic	ADJ
fbem-31953	113	15	development	development	NOUN
fbem-31953	113	16	.	.	PUNCT
fbem-31953	114	1	looking	look	VERB
fbem-31953	114	2	ahead	ahead	ADV
fbem-31953	114	3	,	,	PUNCT
fbem-31953	114	4	the	the	DET
fbem-31953	114	5	continued	continue	VERB
fbem-31953	114	6	advancement	advancement	NOUN
fbem-31953	114	7	of	of	ADP
fbem-31953	114	8	digital	digital	ADJ
fbem-31953	114	9	technologies	technology	NOUN
fbem-31953	114	10	may	may	AUX
fbem-31953	114	11	enable	enable	VERB
fbem-31953	114	12	new	new	ADJ
fbem-31953	114	13	explorations	exploration	NOUN
fbem-31953	114	14	of	of	ADP
fbem-31953	114	15	value	value	NOUN
fbem-31953	114	16	circulation	circulation	NOUN
fbem-31953	114	17	models	model	NOUN
fbem-31953	114	18	for	for	ADP
fbem-31953	114	19	ich	ich	NOUN
fbem-31953	114	20	digital	digital	ADJ
fbem-31953	114	21	assets	asset	NOUN
fbem-31953	114	22	within	within	ADP
fbem-31953	114	23	distributed	distribute	VERB
fbem-31953	114	24	social	social	ADJ
fbem-31953	114	25	networks	network	NOUN
fbem-31953	114	26	,	,	PUNCT
fbem-31953	114	27	fostering	foster	VERB
fbem-31953	114	28	a	a	DET
fbem-31953	114	29	new	new	ADJ
fbem-31953	114	30	paradigm	paradigm	NOUN
fbem-31953	114	31	of	of	ADP
fbem-31953	114	32	cultural	cultural	ADJ
fbem-31953	114	33	inheritance	inheritance	NOUN
fbem-31953	114	34	in	in	ADP
fbem-31953	114	35	the	the	DET
fbem-31953	114	36	digital	digital	ADJ
fbem-31953	114	37	era	era	NOUN
fbem-31953	114	38	and	and	CCONJ
fbem-31953	114	39	opening	open	VERB
fbem-31953	114	40	innovative	innovative	ADJ
fbem-31953	114	41	pathways	pathway	NOUN
fbem-31953	114	42	for	for	ADP
fbem-31953	114	43	the	the	DET
fbem-31953	114	44	protection	protection	NOUN
fbem-31953	114	45	and	and	CCONJ
fbem-31953	114	46	sustainable	sustainable	ADJ
fbem-31953	114	47	development	development	NOUN
fbem-31953	114	48	of	of	ADP
fbem-31953	114	49	intangible	intangible	ADJ
fbem-31953	114	50	cultural	cultural	ADJ
fbem-31953	114	51	heritage	heritage	NOUN
fbem-31953	114	52	.	.	PUNCT
fbem-31953	115	1	references	reference	NOUN
fbem-31953	115	2	[	[	X
fbem-31953	115	3	1	1	NUM
fbem-31953	115	4	]	]	X
fbem-31953	115	5	liu	liu	PROPN
fbem-31953	115	6	,	,	PUNCT
fbem-31953	115	7	l.	l.	PROPN
fbem-31953	115	8	(	(	PUNCT
fbem-31953	115	9	2024	2024	NUM
fbem-31953	115	10	)	)	PUNCT
fbem-31953	115	11	.	.	PUNCT
fbem-31953	116	1	optimization	optimization	NOUN
fbem-31953	116	2	of	of	ADP
fbem-31953	116	3	time	time	NOUN
fbem-31953	116	4	-	-	PUNCT
fbem-31953	116	5	honored	honor	VERB
fbem-31953	116	6	brand	brand	NOUN
fbem-31953	116	7	marketin	marketin	NOUN
fbem-31953	116	8	g	g	PROPN
fbem-31953	116	9	strategies	strategy	NOUN
fbem-31953	116	10	based	base	VERB
fbem-31953	116	11	on	on	ADP
fbem-31953	116	12	the	the	DET
fbem-31953	116	13	sicas	sicas	PROPN
fbem-31953	116	14	model	model	NOUN
fbem-31953	116	15	.	.	PUNCT
fbem-31953	117	1	time	time	NOUN
fbem-31953	117	2	-	-	PUNCT
fbem-31953	117	3	honored	honor	VERB
fbem-31953	117	4	brand	brand	NOUN
fbem-31953	117	5	marketing	marketing	NOUN
fbem-31953	117	6	,	,	PUNCT
fbem-31953	117	7	(	(	PUNCT
fbem-31953	117	8	3	3	NUM
fbem-31953	117	9	)	)	PUNCT
fbem-31953	117	10	,	,	PUNCT
fbem-31953	117	11	3–5	3–5	X
fbem-31953	117	12	.	.	PUNCT
fbem-31953	118	1	[	[	X
fbem-31953	118	2	in	in	ADP
fbem-31953	118	3	chinese	chinese	PROPN
fbem-31953	118	4	]	]	PUNCT
fbem-31953	119	1	[	[	X
fbem-31953	119	2	2	2	NUM
fbem-31953	119	3	]	]	X
fbem-31953	119	4	pan	pan	PROPN
fbem-31953	119	5	,	,	PUNCT
fbem-31953	119	6	l.	l.	PROPN
fbem-31953	119	7	,	,	PUNCT
fbem-31953	119	8	&	&	CCONJ
fbem-31953	119	9	lu	lu	PROPN
fbem-31953	119	10	,	,	PUNCT
fbem-31953	119	11	h.	h.	PROPN
fbem-31953	119	12	(	(	PUNCT
fbem-31953	119	13	2020	2020	NUM
fbem-31953	119	14	)	)	PUNCT
fbem-31953	119	15	.	.	PUNCT
fbem-31953	120	1	from	from	ADP
fbem-31953	120	2	resonance	resonance	NOUN
fbem-31953	120	3	to	to	ADP
fbem-31953	120	4	sharing	share	VERB
fbem-31953	120	5	:	:	PUNCT
fbem-31953	120	6	a	a	DET
fbem-31953	120	7	new	new	ADJ
fbem-31953	120	8	interpretation	interpretation	NOUN
fbem-31953	120	9	of	of	ADP
fbem-31953	120	10	chinese	chinese	ADJ
fbem-31953	120	11	traditional	traditional	ADJ
fbem-31953	120	12	culture	culture	NOUN
fbem-31953	120	13	communication	communication	NOUN
fbem-31953	120	14	on	on	ADP
fbem-31953	120	15	douyin	douyin	PROPN
fbem-31953	120	16	.	.	PUNCT
fbem-31953	121	1	media	medium	NOUN
fbem-31953	121	2	,	,	PUNCT
fbem-31953	121	3	(	(	PUNCT
fbem-31953	121	4	3	3	NUM
fbem-31953	121	5	)	)	PUNCT
fbem-31953	121	6	,	,	PUNCT
fbem-31953	121	7	88–90	88–90	NUM
fbem-31953	121	8	.	.	PUNCT
fbem-31953	122	1	[	[	X
fbem-31953	122	2	in	in	ADP
fbem-31953	122	3	chinese	chinese	PROPN
fbem-31953	122	4	]	]	PUNCT
fbem-31953	122	5	[	[	X
fbem-31953	122	6	3	3	NUM
fbem-31953	122	7	]	]	X
fbem-31953	122	8	zhang	zhang	PROPN
fbem-31953	122	9	,	,	PUNCT
fbem-31953	122	10	c.	c.	PROPN
fbem-31953	122	11	(	(	PUNCT
fbem-31953	122	12	2022	2022	NUM
fbem-31953	122	13	)	)	PUNCT
fbem-31953	122	14	.	.	PUNCT
fbem-31953	123	1	communication	communication	NOUN
fbem-31953	123	2	strategies	strategy	NOUN
fbem-31953	123	3	of	of	ADP
fbem-31953	123	4	intangible	intangible	ADJ
fbem-31953	123	5	cultural	cultural	ADJ
fbem-31953	123	6	heritage	heritage	NOUN
fbem-31953	123	7	tourism	tourism	NOUN
fbem-31953	123	8	short	short	ADJ
fbem-31953	123	9	videos	video	NOUN
fbem-31953	123	10	based	base	VERB
fbem-31953	123	11	on	on	ADP
fbem-31953	123	12	the	the	DET
fbem-31953	123	13	sips	sips	NOUN
fbem-31953	123	14	model	model	NOUN
fbem-31953	123	15	:	:	PUNCT
fbem-31953	123	16	a	a	DET
fbem-31953	123	17	case	case	NOUN
fbem-31953	123	18	study	study	NOUN
fbem-31953	123	19	of	of	ADP
fbem-31953	123	20	douyin	douyin	PROPN
fbem-31953	123	21	.	.	PUNCT
fbem-31953	124	1	hebei	hebei	PROPN
fbem-31953	124	2	enterprise	enterprise	NOUN
fbem-31953	124	3	,	,	PUNCT
fbem-31953	124	4	(	(	PUNCT
fbem-31953	124	5	7	7	NUM
fbem-31953	124	6	)	)	PUNCT
fbem-31953	124	7	,	,	PUNCT
fbem-31953	124	8	121–123	121–123	NUM
fbem-31953	124	9	.	.	PUNCT
fbem-31953	125	1	[	[	X
fbem-31953	125	2	in	in	ADP
fbem-31953	125	3	chinese	chinese	PROPN
fbem-31953	125	4	]	]	X
fbem-31953	125	5	[	[	X
fbem-31953	125	6	4	4	NUM
fbem-31953	125	7	]	]	X
fbem-31953	125	8	fu	fu	PROPN
fbem-31953	125	9	,	,	PUNCT
fbem-31953	125	10	h.	h.	PROPN
fbem-31953	125	11	,	,	PUNCT
fbem-31953	125	12	&	&	CCONJ
fbem-31953	125	13	zhang	zhang	PROPN
fbem-31953	125	14	,	,	PUNCT
fbem-31953	125	15	x.	x.	NOUN
fbem-31953	125	16	(	(	PUNCT
fbem-31953	125	17	2023	2023	NUM
fbem-31953	125	18	)	)	PUNCT
fbem-31953	125	19	.	.	PUNCT
fbem-31953	126	1	communication	communication	NOUN
fbem-31953	126	2	characteristics	characteristic	NOUN
fbem-31953	126	3	and	and	CCONJ
fbem-31953	126	4	development	development	NOUN
fbem-31953	126	5	strategies	strategy	NOUN
fbem-31953	126	6	of	of	ADP
fbem-31953	126	7	traditional	traditional	ADJ
fbem-31953	126	8	culture	culture	NOUN
fbem-31953	126	9	short	short	ADJ
fbem-31953	126	10	videos	video	NOUN
fbem-31953	126	11	on	on	ADP
fbem-31953	126	12	douyin	douyin	PROPN
fbem-31953	126	13	:	:	PUNCT
fbem-31953	126	14	a	a	DET
fbem-31953	126	15	case	case	NOUN
fbem-31953	126	16	study	study	NOUN
fbem-31953	126	17	of	of	ADP
fbem-31953	126	18	intangible	intangible	ADJ
fbem-31953	126	19	cultural	cultural	ADJ
fbem-31953	126	20	heritage	heritage	NOUN
fbem-31953	126	21	short	short	ADJ
fbem-31953	126	22	videos	video	NOUN
fbem-31953	126	23	by	by	ADP
fbem-31953	126	24	peng	peng	PROPN
fbem-31953	126	25	chuanming	chuanming	PROPN
fbem-31953	126	26	.	.	PUNCT
fbem-31953	127	1	beijing	beijing	PROPN
fbem-31953	127	2	cultural	cultural	ADJ
fbem-31953	127	3	creativity	creativity	NOUN
fbem-31953	127	4	,	,	PUNCT
fbem-31953	127	5	(	(	PUNCT
fbem-31953	127	6	1	1	NUM
fbem-31953	127	7	)	)	PUNCT
fbem-31953	127	8	,	,	PUNCT
fbem-31953	127	9	79–84	79–84	NOUN
fbem-31953	127	10	.	.	PUNCT
fbem-31953	128	1	[	[	X
fbem-31953	128	2	in	in	ADP
fbem-31953	128	3	chinese	chinese	PROPN
fbem-31953	128	4	]	]	PUNCT
fbem-31953	128	5	[	[	X
fbem-31953	128	6	5	5	NUM
fbem-31953	128	7	]	]	SYM
fbem-31953	128	8	ma	ma	PROPN
fbem-31953	128	9	,	,	PUNCT
fbem-31953	128	10	f.	f.	PROPN
fbem-31953	128	11	(	(	PUNCT
fbem-31953	128	12	2023	2023	NUM
fbem-31953	128	13	)	)	PUNCT
fbem-31953	128	14	.	.	PUNCT
fbem-31953	129	1	research	research	NOUN
fbem-31953	129	2	on	on	ADP
fbem-31953	129	3	agricultural	agricultural	ADJ
fbem-31953	129	4	product	product	NOUN
fbem-31953	129	5	livestreamin	livestreamin	VERB
fbem-31953	129	6	g	g	NOUN
fbem-31953	129	7	marketing	marketing	NOUN
fbem-31953	129	8	strategies	strategy	NOUN
fbem-31953	129	9	based	base	VERB
fbem-31953	129	10	on	on	ADP
fbem-31953	129	11	the	the	DET
fbem-31953	129	12	sicas	sicas	PROPN
fbem-31953	129	13	model	model	NOUN
fbem-31953	129	14	.	.	PUNCT
fbem-31953	130	1	china	china	PROPN
fbem-31953	130	2	business	business	PROPN
fbem-31953	130	3	review	review	PROPN
fbem-31953	130	4	,	,	PUNCT
fbem-31953	130	5	(	(	PUNCT
fbem-31953	130	6	19	19	NUM
fbem-31953	130	7	)	)	PUNCT
fbem-31953	130	8	,	,	PUNCT
fbem-31953	130	9	39–42	39–42	NUM
fbem-31953	130	10	.	.	PUNCT
fbem-31953	131	1	[	[	X
fbem-31953	131	2	in	in	ADP
fbem-31953	131	3	chinese	chinese	PROPN
fbem-31953	131	4	]	]	X
fbem-31953	131	5	[	[	X
fbem-31953	131	6	6	6	NUM
fbem-31953	131	7	]	]	X
fbem-31953	131	8	bao	bao	PROPN
fbem-31953	131	9	,	,	PUNCT
fbem-31953	131	10	y.	y.	PROPN
fbem-31953	131	11	,	,	PUNCT
fbem-31953	131	12	&	&	CCONJ
fbem-31953	131	13	wang	wang	PROPN
fbem-31953	131	14	,	,	PUNCT
fbem-31953	131	15	w.	w.	PROPN
fbem-31953	131	16	(	(	PUNCT
fbem-31953	131	17	2019	2019	NUM
fbem-31953	131	18	)	)	PUNCT
fbem-31953	131	19	.	.	PUNCT
fbem-31953	132	1	analysis	analysis	NOUN
fbem-31953	132	2	of	of	ADP
fbem-31953	132	3	the	the	DET
fbem-31953	132	4	current	current	ADJ
fbem-31953	132	5	situatio	situatio	NOUN
fbem-31953	132	6	n	n	NOUN
fbem-31953	132	7	and	and	CCONJ
fbem-31953	132	8	optimization	optimization	NOUN
fbem-31953	132	9	path	path	NOUN
fbem-31953	132	10	of	of	ADP
fbem-31953	132	11	ich	ich	NOUN
fbem-31953	132	12	on	on	ADP
fbem-31953	132	13	douyin	douyin	PROPN
fbem-31953	132	14	.	.	PUNCT
fbem-31953	133	1	film	film	NOUN
fbem-31953	133	2	review	review	PROPN
fbem-31953	133	3	,	,	PUNCT
fbem-31953	133	4	(	(	PUNCT
fbem-31953	133	5	14	14	NUM
fbem-31953	133	6	)	)	PUNCT
fbem-31953	133	7	,	,	PUNCT
fbem-31953	133	8	110–112	110–112	NUM
fbem-31953	133	9	.	.	PUNCT
fbem-31953	134	1	[	[	X
fbem-31953	134	2	in	in	ADP
fbem-31953	134	3	chinese	chinese	PROPN
fbem-31953	134	4	]	]	X
fbem-31953	134	5	[	[	X
fbem-31953	134	6	7	7	NUM
fbem-31953	134	7	]	]	SYM
fbem-31953	134	8	yang	yang	PROPN
fbem-31953	134	9	,	,	PUNCT
fbem-31953	134	10	t.	t.	PROPN
fbem-31953	134	11	(	(	PUNCT
fbem-31953	134	12	2023	2023	NUM
fbem-31953	134	13	)	)	PUNCT
fbem-31953	134	14	.	.	PUNCT
fbem-31953	135	1	digital	digital	ADJ
fbem-31953	135	2	presentation	presentation	NOUN
fbem-31953	135	3	and	and	CCONJ
fbem-31953	135	4	communicatio	communicatio	NOUN
fbem-31953	135	5	n	n	PRON
fbem-31953	135	6	strategies	strategy	NOUN
fbem-31953	135	7	of	of	ADP
fbem-31953	135	8	su	su	PROPN
fbem-31953	135	9	embroidery	embroidery	PROPN
fbem-31953	135	10	intangible	intangible	ADJ
fbem-31953	135	11	cultural	cultural	ADJ
fbem-31953	135	12	heritage	heritage	NOUN
fbem-31953	135	13	.	.	PUNCT
fbem-31953	136	1	screen	screen	NOUN
fbem-31953	136	2	printing	printing	NOUN
fbem-31953	136	3	,	,	PUNCT
fbem-31953	136	4	(	(	PUNCT
fbem-31953	136	5	20	20	NUM
fbem-31953	136	6	)	)	PUNCT
fbem-31953	136	7	,	,	PUNCT
fbem-31953	136	8	100–102	100–102	NUM
fbem-31953	136	9	.	.	PUNCT
fbem-31953	137	1	[	[	X
fbem-31953	137	2	in	in	ADP
fbem-31953	137	3	chinese	chinese	PROPN
fbem-31953	137	4	]	]	PUNCT
fbem-31953	138	1	[	[	X
fbem-31953	138	2	8	8	NUM
fbem-31953	138	3	]	]	SYM
fbem-31953	138	4	mei	mei	PROPN
fbem-31953	138	5	,	,	PUNCT
fbem-31953	138	6	n.	n.	PROPN
fbem-31953	138	7	,	,	PUNCT
fbem-31953	138	8	&	&	CCONJ
fbem-31953	138	9	chen	chen	PROPN
fbem-31953	138	10	,	,	PUNCT
fbem-31953	138	11	x.	x.	NOUN
fbem-31953	138	12	(	(	PUNCT
fbem-31953	138	13	2019	2019	NUM
fbem-31953	138	14	)	)	PUNCT
fbem-31953	138	15	.	.	PUNCT
fbem-31953	139	1	a	a	DET
fbem-31953	139	2	study	study	NOUN
fbem-31953	139	3	on	on	ADP
fbem-31953	139	4	the	the	DET
fbem-31953	139	5	modes	mode	NOUN
fbem-31953	139	6	of	of	ADP
fbem-31953	139	7	intangible	intangible	ADJ
fbem-31953	139	8	cultural	cultural	ADJ
fbem-31953	139	9	heritage	heritage	NOUN
fbem-31953	139	10	dissemination	dissemination	NOUN
fbem-31953	139	11	via	via	ADP
fbem-31953	139	12	douyin	douyin	PROPN
fbem-31953	139	13	short	short	ADJ
fbem-31953	139	14	videos	video	NOUN
fbem-31953	139	15	.	.	PUNCT
fbem-31953	140	1	news	news	NOUN
fbem-31953	140	2	front	front	NOUN
fbem-31953	140	3	,	,	PUNCT
fbem-31953	140	4	(	(	PUNCT
fbem-31953	140	5	5	5	NUM
fbem-31953	140	6	)	)	PUNCT
fbem-31953	140	7	,	,	PUNCT
fbem-31953	140	8	28–29	28–29	NUM
fbem-31953	140	9	.	.	PUNCT
fbem-31953	141	1	[	[	X
fbem-31953	141	2	in	in	ADP
fbem-31953	141	3	chinese	chinese	PROPN
fbem-31953	141	4	]	]	PUNCT
fbem-31953	142	1	[	[	X
fbem-31953	142	2	9	9	NUM
fbem-31953	142	3	]	]	SYM
fbem-31953	142	4	hou	hou	NOUN
fbem-31953	142	5	,	,	PUNCT
fbem-31953	142	6	j.	j.	PROPN
fbem-31953	142	7	(	(	PUNCT
fbem-31953	142	8	2021	2021	NUM
fbem-31953	142	9	)	)	PUNCT
fbem-31953	142	10	.	.	PUNCT
fbem-31953	143	1	how	how	SCONJ
fbem-31953	143	2	to	to	PART
fbem-31953	143	3	enhance	enhance	VERB
fbem-31953	143	4	brand	brand	NOUN
fbem-31953	143	5	competitiveness	competitiveness	NOUN
fbem-31953	143	6	in	in	ADP
fbem-31953	143	7	the	the	DET
fbem-31953	143	8	era	era	NOUN
fbem-31953	143	9	of	of	ADP
fbem-31953	143	10	integrated	integrated	ADJ
fbem-31953	143	11	media	medium	NOUN
fbem-31953	143	12	.	.	PUNCT
fbem-31953	144	1	china	china	PROPN
fbem-31953	144	2	broadcasting	broadcasting	PROPN
fbem-31953	144	3	,	,	PUNCT
fbem-31953	144	4	(	(	PUNCT
fbem-31953	144	5	3	3	NUM
fbem-31953	144	6	)	)	PUNCT
fbem-31953	144	7	,	,	PUNCT
fbem-31953	144	8	51–53	51–53	NUM
fbem-31953	144	9	.	.	PUNCT
fbem-31953	145	1	[	[	X
fbem-31953	145	2	in	in	ADP
fbem-31953	145	3	chinese	chinese	PROPN
fbem-31953	145	4	]	]	PUNCT