id	sid	tid	token	lemma	pos
fbem-32317	1	1	frontiers	frontier	NOUN
fbem-32317	1	2	in	in	ADP
fbem-32317	1	3	business	business	NOUN
fbem-32317	1	4	,	,	PUNCT
fbem-32317	1	5	economics	economic	NOUN
fbem-32317	1	6	and	and	CCONJ
fbem-32317	1	7	management	management	NOUN
fbem-32317	1	8	issn	issn	PROPN
fbem-32317	1	9	:	:	PUNCT
fbem-32317	1	10	2766	2766	NUM
fbem-32317	1	11	-	-	PUNCT
fbem-32317	1	12	824x	824x	NUM
fbem-32317	1	13	|	|	ADJ
fbem-32317	1	14	vol	vol	NOUN
fbem-32317	1	15	.	.	PROPN
fbem-32317	1	16	21	21	NUM
fbem-32317	1	17	,	,	PUNCT
fbem-32317	1	18	no	no	INTJ
fbem-32317	1	19	.	.	NOUN
fbem-32317	1	20	2	2	NUM
fbem-32317	1	21	,	,	PUNCT
fbem-32317	1	22	2025	2025	NUM
fbem-32317	1	23	1	1	NUM
fbem-32317	1	24	research	research	NOUN
fbem-32317	1	25	on	on	ADP
fbem-32317	1	26	overseas	overseas	ADJ
fbem-32317	1	27	marketing	marketing	NOUN
fbem-32317	1	28	strategies	strategy	NOUN
fbem-32317	1	29	of	of	ADP
fbem-32317	1	30	crossborder	crossborder	NOUN
fbem-32317	1	31	e	e	NOUN
fbem-32317	1	32	-	-	NOUN
fbem-32317	1	33	commerce	commerce	NOUN
fbem-32317	1	34	brands	brand	NOUN
fbem-32317	1	35	-taking	-take	VERB
fbem-32317	1	36	shein	shein	PROPN
fbem-32317	1	37	as	as	ADP
fbem-32317	1	38	an	an	DET
fbem-32317	1	39	example	example	NOUN
fbem-32317	1	40	xiaotong	xiaotong	PROPN
fbem-32317	1	41	song	song	PROPN
fbem-32317	1	42	school	school	PROPN
fbem-32317	1	43	of	of	ADP
fbem-32317	1	44	literature	literature	NOUN
fbem-32317	1	45	and	and	CCONJ
fbem-32317	1	46	media	medium	NOUN
fbem-32317	1	47	studies	study	NOUN
fbem-32317	1	48	,	,	PUNCT
fbem-32317	1	49	guangzhou	guangzhou	PROPN
fbem-32317	1	50	university	university	PROPN
fbem-32317	1	51	of	of	ADP
fbem-32317	1	52	applied	apply	VERB
fbem-32317	1	53	science	science	NOUN
fbem-32317	1	54	and	and	CCONJ
fbem-32317	1	55	technology	technology	NOUN
fbem-32317	1	56	,	,	PUNCT
fbem-32317	1	57	zhaoqing	zhaoqing	PROPN
fbem-32317	1	58	,	,	PUNCT
fbem-32317	1	59	guangdong	guangdong	PROPN
fbem-32317	1	60	,	,	PUNCT
fbem-32317	1	61	526000	526000	NUM
fbem-32317	1	62	,	,	PUNCT
fbem-32317	1	63	china	china	PROPN
fbem-32317	1	64	sxtt20041213@outlook.com	sxtt20041213@outlook.com	PROPN
fbem-32317	1	65	abstract	abstract	PROPN
fbem-32317	1	66	:	:	PUNCT
fbem-32317	1	67	against	against	ADP
fbem-32317	1	68	the	the	DET
fbem-32317	1	69	backdrop	backdrop	NOUN
fbem-32317	1	70	of	of	ADP
fbem-32317	1	71	deep	deep	ADJ
fbem-32317	1	72	integration	integration	NOUN
fbem-32317	1	73	between	between	ADP
fbem-32317	1	74	globalization	globalization	NOUN
fbem-32317	1	75	and	and	CCONJ
fbem-32317	1	76	the	the	DET
fbem-32317	1	77	digital	digital	ADJ
fbem-32317	1	78	economy	economy	NOUN
fbem-32317	1	79	,	,	PUNCT
fbem-32317	1	80	chinese	chinese	PROPN
fbem-32317	1	81	cross	cross	VERB
fbem-32317	1	82	-border	-border	PROPN
fbem-32317	1	83	ecommerce	ecommerce	NOUN
fbem-32317	1	84	is	be	AUX
fbem-32317	1	85	transitioning	transition	VERB
fbem-32317	1	86	from	from	ADP
fbem-32317	1	87	"	"	PUNCT
fbem-32317	1	88	product	product	NOUN
fbem-32317	1	89	globalization	globalization	NOUN
fbem-32317	1	90	"	"	PUNCT
fbem-32317	1	91	to	to	ADP
fbem-32317	1	92	a	a	DET
fbem-32317	1	93	new	new	ADJ
fbem-32317	1	94	stage	stage	NOUN
fbem-32317	1	95	of	of	ADP
fbem-32317	1	96	"	"	PUNCT
fbem-32317	1	97	brand	brand	NOUN
fbem-32317	1	98	globalization	globalization	NOUN
fbem-32317	1	99	.	.	PUNCT
fbem-32317	1	100	"	"	PUNCT
fbem-32317	2	1	as	as	ADP
fbem-32317	2	2	a	a	DET
fbem-32317	2	3	phenomenal	phenomenal	ADJ
fbem-32317	2	4	brand	brand	NOUN
fbem-32317	2	5	in	in	ADP
fbem-32317	2	6	the	the	DET
fbem-32317	2	7	fast	fast	ADJ
fbem-32317	2	8	fashion	fashion	NOUN
fbem-32317	2	9	sector	sector	NOUN
fbem-32317	2	10	,	,	PUNCT
fbem-32317	2	11	shein	shein	PROPN
fbem-32317	2	12	’s	’s	PART
fbem-32317	2	13	success	success	NOUN
fbem-32317	2	14	provides	provide	VERB
fbem-32317	2	15	a	a	DET
fbem-32317	2	16	highly	highly	ADV
fbem-32317	2	17	valuable	valuable	ADJ
fbem-32317	2	18	research	research	NOUN
fbem-32317	2	19	model	model	NOUN
fbem-32317	2	20	for	for	ADP
fbem-32317	2	21	chinese	chinese	ADJ
fbem-32317	2	22	enterprises	enterprise	NOUN
fbem-32317	2	23	.	.	PUNCT
fbem-32317	3	1	however	however	ADV
fbem-32317	3	2	,	,	PUNCT
fbem-32317	3	3	existing	exist	VERB
fbem-32317	3	4	research	research	NOUN
fbem-32317	3	5	shows	show	VERB
fbem-32317	3	6	a	a	DET
fbem-32317	3	7	lack	lack	NOUN
fbem-32317	3	8	of	of	ADP
fbem-32317	3	9	systematic	systematic	ADJ
fbem-32317	3	10	analysis	analysis	NOUN
fbem-32317	3	11	regarding	regard	VERB
fbem-32317	3	12	its	its	PRON
fbem-32317	3	13	cross	cross	ADJ
fbem-32317	3	14	-	-	ADJ
fbem-32317	3	15	cultural	cultural	ADJ
fbem-32317	3	16	marketing	marketing	NOUN
fbem-32317	3	17	and	and	CCONJ
fbem-32317	3	18	localization	localization	NOUN
fbem-32317	3	19	adaptation	adaptation	NOUN
fbem-32317	3	20	strategies	strategy	NOUN
fbem-32317	3	21	.	.	PUNCT
fbem-32317	4	1	this	this	DET
fbem-32317	4	2	paper	paper	NOUN
fbem-32317	4	3	takes	take	VERB
fbem-32317	4	4	shein	shein	PROPN
fbem-32317	4	5	as	as	ADP
fbem-32317	4	6	a	a	DET
fbem-32317	4	7	case	case	NOUN
fbem-32317	4	8	study	study	NOUN
fbem-32317	4	9	and	and	CCONJ
fbem-32317	4	10	systematically	systematically	ADV
fbem-32317	4	11	analyzes	analyze	VERB
fbem-32317	4	12	its	its	PRON
fbem-32317	4	13	overseas	overseas	ADJ
fbem-32317	4	14	marketing	marketing	NOUN
fbem-32317	4	15	strategies	strategy	NOUN
fbem-32317	4	16	based	base	VERB
fbem-32317	4	17	on	on	ADP
fbem-32317	4	18	the	the	DET
fbem-32317	4	19	network	network	NOUN
fbem-32317	4	20	integrated	integrate	VERB
fbem-32317	4	21	marketing	marketing	NOUN
fbem-32317	4	22	4i	4i	NOUN
fbem-32317	4	23	theory	theory	NOUN
fbem-32317	4	24	,	,	PUNCT
fbem-32317	4	25	combined	combine	VERB
fbem-32317	4	26	with	with	ADP
fbem-32317	4	27	analytical	analytical	ADJ
fbem-32317	4	28	tools	tool	NOUN
fbem-32317	4	29	such	such	ADJ
fbem-32317	4	30	as	as	ADP
fbem-32317	4	31	pest	pest	NOUN
fbem-32317	4	32	,	,	PUNCT
fbem-32317	4	33	porter	porter	NOUN
fbem-32317	4	34	’s	’s	PART
fbem-32317	4	35	five	five	NUM
fbem-32317	4	36	forces	force	NOUN
fbem-32317	4	37	,	,	PUNCT
fbem-32317	4	38	and	and	CCONJ
fbem-32317	4	39	swot	swot	PROPN
fbem-32317	4	40	.	.	PUNCT
fbem-32317	5	1	the	the	DET
fbem-32317	5	2	research	research	NOUN
fbem-32317	5	3	finds	find	VERB
fbem-32317	5	4	that	that	SCONJ
fbem-32317	5	5	shein	shein	PROPN
fbem-32317	5	6	’s	’s	PART
fbem-32317	5	7	success	success	NOUN
fbem-32317	5	8	does	do	AUX
fbem-32317	5	9	not	not	PART
fbem-32317	5	10	rely	rely	VERB
fbem-32317	5	11	on	on	ADP
fbem-32317	5	12	a	a	DET
fbem-32317	5	13	single	single	ADJ
fbem-32317	5	14	advantage	advantage	NOUN
fbem-32317	5	15	but	but	CCONJ
fbem-32317	5	16	is	be	AUX
fbem-32317	5	17	the	the	DET
fbem-32317	5	18	result	result	NOUN
fbem-32317	5	19	of	of	ADP
fbem-32317	5	20	its	its	PRON
fbem-32317	5	21	pioneering	pioneer	VERB
fbem-32317	5	22	dual	dual	ADJ
fbem-32317	5	23	-drive	-drive	ADJ
fbem-32317	5	24	approach	approach	NOUN
fbem-32317	5	25	:	:	PUNCT
fbem-32317	5	26	integrating	integrate	VERB
fbem-32317	5	27	a	a	DET
fbem-32317	5	28	datadriven	datadriven	ADJ
fbem-32317	5	29	"	"	PUNCT
fbem-32317	5	30	small	small	ADJ
fbem-32317	5	31	orders	order	NOUN
fbem-32317	5	32	with	with	ADP
fbem-32317	5	33	quick	quick	ADJ
fbem-32317	5	34	response	response	NOUN
fbem-32317	5	35	"	"	PUNCT
fbem-32317	5	36	flexible	flexible	ADJ
fbem-32317	5	37	supply	supply	NOUN
fbem-32317	5	38	chain	chain	NOUN
fbem-32317	5	39	with	with	ADP
fbem-32317	5	40	direct	direct	ADJ
fbem-32317	5	41	-to	-to	NOUN
fbem-32317	5	42	-	-	PUNCT
fbem-32317	5	43	consumer	consumer	NOUN
fbem-32317	5	44	(	(	PUNCT
fbem-32317	5	45	dtc	dtc	PROPN
fbem-32317	5	46	)	)	PUNCT
fbem-32317	5	47	brand	brand	NOUN
fbem-32317	5	48	operation	operation	NOUN
fbem-32317	5	49	.	.	PUNCT
fbem-32317	6	1	its	its	PRON
fbem-32317	6	2	marketing	marketing	NOUN
fbem-32317	6	3	strategy	strategy	NOUN
fbem-32317	6	4	deeply	deeply	ADV
fbem-32317	6	5	implements	implement	VERB
fbem-32317	6	6	the	the	DET
fbem-32317	6	7	4i	4i	NUM
fbem-32317	6	8	theory	theory	NOUN
fbem-32317	6	9	:	:	PUNCT
fbem-32317	6	10	attracting	attract	VERB
fbem-32317	6	11	generation	generation	NOUN
fbem-32317	6	12	z	z	NOUN
fbem-32317	6	13	users	user	NOUN
fbem-32317	6	14	through	through	ADP
fbem-32317	6	15	interesting	interesting	ADJ
fbem-32317	6	16	social	social	ADJ
fbem-32317	6	17	media	medium	NOUN
fbem-32317	6	18	content	content	NOUN
fbem-32317	6	19	;	;	PUNCT
fbem-32317	6	20	providing	provide	VERB
fbem-32317	6	21	diverse	diverse	ADJ
fbem-32317	6	22	interests	interest	NOUN
fbem-32317	6	23	through	through	ADP
fbem-32317	6	24	extreme	extreme	ADJ
fbem-32317	6	25	cost	cost	NOUN
fbem-32317	6	26	-	-	PUNCT
fbem-32317	6	27	performance	performance	NOUN
fbem-32317	6	28	and	and	CCONJ
fbem-32317	6	29	community	community	NOUN
fbem-32317	6	30	belonging	belong	VERB
fbem-32317	6	31	;	;	PUNCT
fbem-32317	6	32	achieving	achieve	VERB
fbem-32317	6	33	deep	deep	ADJ
fbem-32317	6	34	interaction	interaction	NOUN
fbem-32317	6	35	through	through	ADP
fbem-32317	6	36	a	a	DET
fbem-32317	6	37	kol	kol	PROPN
fbem-32317	6	38	/	/	SYM
fbem-32317	6	39	koc	koc	PROPN
fbem-32317	6	40	matrix	matrix	NOUN
fbem-32317	6	41	and	and	CCONJ
fbem-32317	6	42	user	user	NOUN
fbem-32317	6	43	-	-	PUNCT
fbem-32317	6	44	generated	generate	VERB
fbem-32317	6	45	content	content	NOUN
fbem-32317	6	46	(	(	PUNCT
fbem-32317	6	47	ugc	ugc	PROPN
fbem-32317	6	48	)	)	PUNCT
fbem-32317	6	49	;	;	PUNCT
fbem-32317	6	50	and	and	CCONJ
fbem-32317	6	51	satisfying	satisfy	VERB
fbem-32317	6	52	consumers	consumer	NOUN
fbem-32317	6	53	’	'	PUNCT
fbem-32317	6	54	personalized	personalize	VERB
fbem-32317	6	55	(	(	PUNCT
fbem-32317	6	56	individuality	individuality	NOUN
fbem-32317	6	57	)	)	PUNCT
fbem-32317	6	58	needs	need	VERB
fbem-32317	6	59	through	through	ADP
fbem-32317	6	60	a	a	DET
fbem-32317	6	61	massive	massive	ADJ
fbem-32317	6	62	sku	sku	NOUN
fbem-32317	6	63	range	range	NOUN
fbem-32317	6	64	and	and	CCONJ
fbem-32317	6	65	algorithmic	algorithmic	ADJ
fbem-32317	6	66	recommendations	recommendation	NOUN
fbem-32317	6	67	.	.	PUNCT
fbem-32317	7	1	keywords	keyword	NOUN
fbem-32317	7	2	:	:	PUNCT
fbem-32317	7	3	cross	cross	ADJ
fbem-32317	7	4	-	-	ADJ
fbem-32317	7	5	border	border	ADJ
fbem-32317	7	6	e	e	NOUN
fbem-32317	7	7	-	-	NOUN
fbem-32317	7	8	commerce	commerce	NOUN
fbem-32317	7	9	;	;	PUNCT
fbem-32317	7	10	brand	brand	NOUN
fbem-32317	7	11	globalization	globalization	NOUN
fbem-32317	7	12	;	;	PUNCT
fbem-32317	7	13	shein	shein	PROPN
fbem-32317	7	14	;	;	PUNCT
fbem-32317	7	15	digital	digital	ADJ
fbem-32317	7	16	marketing	marketing	NOUN
fbem-32317	7	17	;	;	PUNCT
fbem-32317	7	18	4i	4i	NUM
fbem-32317	7	19	theory	theory	NOUN
fbem-32317	7	20	.	.	PUNCT
fbem-32317	8	1	1	1	X
fbem-32317	8	2	.	.	X
fbem-32317	8	3	introduction	introduction	NOUN
fbem-32317	8	4	in	in	ADP
fbem-32317	8	5	recent	recent	ADJ
fbem-32317	8	6	years	year	NOUN
fbem-32317	8	7	,	,	PUNCT
fbem-32317	8	8	cross	cross	ADJ
fbem-32317	8	9	-	-	ADJ
fbem-32317	8	10	border	border	ADJ
fbem-32317	8	11	e	e	NOUN
fbem-32317	8	12	-	-	NOUN
fbem-32317	8	13	commerce	commerce	NOUN
fbem-32317	8	14	has	have	AUX
fbem-32317	8	15	become	become	VERB
fbem-32317	8	16	a	a	DET
fbem-32317	8	17	core	core	NOUN
fbem-32317	8	18	engine	engine	NOUN
fbem-32317	8	19	for	for	ADP
fbem-32317	8	20	china	china	PROPN
fbem-32317	8	21	’s	’s	PART
fbem-32317	8	22	foreign	foreign	ADJ
fbem-32317	8	23	trade	trade	NOUN
fbem-32317	8	24	growth	growth	NOUN
fbem-32317	8	25	,	,	PUNCT
fbem-32317	8	26	with	with	ADP
fbem-32317	8	27	import	import	NOUN
fbem-32317	8	28	and	and	CCONJ
fbem-32317	8	29	export	export	NOUN
fbem-32317	8	30	volume	volume	NOUN
fbem-32317	8	31	exceeding	exceed	VERB
fbem-32317	8	32	2.8	2.8	NUM
fbem-32317	8	33	trillion	trillion	NUM
fbem-32317	8	34	yuan	yuan	NOUN
fbem-32317	8	35	in	in	ADP
fbem-32317	8	36	2025	2025	NUM
fbem-32317	8	37	,	,	PUNCT
fbem-32317	8	38	a	a	DET
fbem-32317	8	39	year	year	NOUN
fbem-32317	8	40	-	-	PUNCT
fbem-32317	8	41	onyear	onyear	NOUN
fbem-32317	8	42	increase	increase	NOUN
fbem-32317	8	43	of	of	ADP
fbem-32317	8	44	over	over	ADP
fbem-32317	8	45	15	15	NUM
fbem-32317	8	46	%	%	NOUN
fbem-32317	8	47	.	.	PUNCT
fbem-32317	9	1	against	against	ADP
fbem-32317	9	2	this	this	DET
fbem-32317	9	3	backdrop	backdrop	NOUN
fbem-32317	9	4	,	,	PUNCT
fbem-32317	9	5	shein	shein	PROPN
fbem-32317	9	6	,	,	PUNCT
fbem-32317	9	7	with	with	ADP
fbem-32317	9	8	a	a	DET
fbem-32317	9	9	daily	daily	ADJ
fbem-32317	9	10	launch	launch	NOUN
fbem-32317	9	11	rate	rate	NOUN
fbem-32317	9	12	of	of	ADP
fbem-32317	9	13	5,000	5,000	NUM
fbem-32317	9	14	new	new	ADJ
fbem-32317	9	15	items	item	NOUN
fbem-32317	9	16	and	and	CCONJ
fbem-32317	9	17	annual	annual	ADJ
fbem-32317	9	18	revenue	revenue	NOUN
fbem-32317	9	19	exceeding	exceed	VERB
fbem-32317	9	20	$	$	SYM
fbem-32317	9	21	30	30	NUM
fbem-32317	9	22	billion	billion	NUM
fbem-32317	9	23	,	,	PUNCT
fbem-32317	9	24	has	have	AUX
fbem-32317	9	25	become	become	VERB
fbem-32317	9	26	a	a	DET
fbem-32317	9	27	phenomenal	phenomenal	ADJ
fbem-32317	9	28	brand	brand	NOUN
fbem-32317	9	29	in	in	ADP
fbem-32317	9	30	the	the	DET
fbem-32317	9	31	global	global	ADJ
fbem-32317	9	32	fast	fast	ADJ
fbem-32317	9	33	fashion	fashion	NOUN
fbem-32317	9	34	sector	sector	NOUN
fbem-32317	9	35	.	.	PUNCT
fbem-32317	10	1	however	however	ADV
fbem-32317	10	2	,	,	PUNCT
fbem-32317	10	3	existing	exist	VERB
fbem-32317	10	4	research	research	NOUN
fbem-32317	10	5	mostly	mostly	ADV
fbem-32317	10	6	focuses	focus	VERB
fbem-32317	10	7	on	on	ADP
fbem-32317	10	8	supply	supply	NOUN
fbem-32317	10	9	chain	chain	NOUN
fbem-32317	10	10	efficiency	efficiency	NOUN
fbem-32317	10	11	and	and	CCONJ
fbem-32317	10	12	traffic	traffic	NOUN
fbem-32317	10	13	operations	operation	NOUN
fbem-32317	10	14	,	,	PUNCT
fbem-32317	10	15	lacking	lack	VERB
fbem-32317	10	16	systematic	systematic	ADJ
fbem-32317	10	17	analysis	analysis	NOUN
fbem-32317	10	18	of	of	ADP
fbem-32317	10	19	its	its	PRON
fbem-32317	10	20	cross	cross	ADJ
fbem-32317	10	21	-	-	ADJ
fbem-32317	10	22	cultural	cultural	ADJ
fbem-32317	10	23	communication	communication	NOUN
fbem-32317	10	24	mechanisms	mechanism	NOUN
fbem-32317	10	25	and	and	CCONJ
fbem-32317	10	26	the	the	DET
fbem-32317	10	27	adaptability	adaptability	NOUN
fbem-32317	10	28	of	of	ADP
fbem-32317	10	29	its	its	PRON
fbem-32317	10	30	localization	localization	NOUN
fbem-32317	10	31	strategies	strategy	NOUN
fbem-32317	10	32	.	.	PUNCT
fbem-32317	11	1	this	this	DET
fbem-32317	11	2	study	study	NOUN
fbem-32317	11	3	aims	aim	VERB
fbem-32317	11	4	to	to	PART
fbem-32317	11	5	systematically	systematically	ADV
fbem-32317	11	6	analyze	analyze	VERB
fbem-32317	11	7	the	the	DET
fbem-32317	11	8	overseas	overseas	ADJ
fbem-32317	11	9	marketing	marketing	NOUN
fbem-32317	11	10	strategies	strategy	NOUN
fbem-32317	11	11	,	,	PUNCT
fbem-32317	11	12	cross	cross	ADJ
fbem-32317	11	13	-	-	ADJ
fbem-32317	11	14	cultural	cultural	ADJ
fbem-32317	11	15	communication	communication	NOUN
fbem-32317	11	16	mechanisms	mechanism	NOUN
fbem-32317	11	17	,	,	PUNCT
fbem-32317	11	18	and	and	CCONJ
fbem-32317	11	19	localization	localization	NOUN
fbem-32317	11	20	adaptability	adaptability	NOUN
fbem-32317	11	21	adopted	adopt	VERB
fbem-32317	11	22	by	by	ADP
fbem-32317	11	23	cross	cross	ADJ
fbem-32317	11	24	-	-	ADJ
fbem-32317	11	25	border	border	ADJ
fbem-32317	11	26	e	e	PROPN
fbem-32317	11	27	-	-	NOUN
fbem-32317	11	28	commerce	commerce	NOUN
fbem-32317	11	29	brands	brand	NOUN
fbem-32317	11	30	like	like	ADP
fbem-32317	11	31	shein	shein	PROPN
fbem-32317	11	32	under	under	ADP
fbem-32317	11	33	globalization	globalization	NOUN
fbem-32317	11	34	.	.	PUNCT
fbem-32317	12	1	given	give	VERB
fbem-32317	12	2	the	the	DET
fbem-32317	12	3	complexity	complexity	NOUN
fbem-32317	12	4	and	and	CCONJ
fbem-32317	12	5	multidimensionality	multidimensionality	NOUN
fbem-32317	12	6	of	of	ADP
fbem-32317	12	7	the	the	DET
fbem-32317	12	8	research	research	NOUN
fbem-32317	12	9	subject	subject	NOUN
fbem-32317	12	10	,	,	PUNCT
fbem-32317	12	11	purely	purely	ADV
fbem-32317	12	12	quantitative	quantitative	ADJ
fbem-32317	12	13	or	or	CCONJ
fbem-32317	12	14	qualitative	qualitative	ADJ
fbem-32317	12	15	analysis	analysis	NOUN
fbem-32317	12	16	is	be	AUX
fbem-32317	12	17	insufficient	insufficient	ADJ
fbem-32317	12	18	to	to	PART
fbem-32317	12	19	fully	fully	ADV
fbem-32317	12	20	capture	capture	VERB
fbem-32317	12	21	the	the	DET
fbem-32317	12	22	entirety	entirety	NOUN
fbem-32317	12	23	of	of	ADP
fbem-32317	12	24	its	its	PRON
fbem-32317	12	25	strategies	strategy	NOUN
fbem-32317	12	26	.	.	PUNCT
fbem-32317	13	1	therefore	therefore	ADV
fbem-32317	13	2	,	,	PUNCT
fbem-32317	13	3	this	this	DET
fbem-32317	13	4	study	study	NOUN
fbem-32317	13	5	adopts	adopt	VERB
fbem-32317	13	6	the	the	DET
fbem-32317	13	7	case	case	NOUN
fbem-32317	13	8	study	study	NOUN
fbem-32317	13	9	method	method	NOUN
fbem-32317	13	10	as	as	ADP
fbem-32317	13	11	the	the	DET
fbem-32317	13	12	core	core	NOUN
fbem-32317	13	13	research	research	NOUN
fbem-32317	13	14	approach	approach	NOUN
fbem-32317	13	15	,	,	PUNCT
fbem-32317	13	16	supplemented	supplement	VERB
fbem-32317	13	17	by	by	ADP
fbem-32317	13	18	literature	literature	NOUN
fbem-32317	13	19	analysis	analysis	NOUN
fbem-32317	13	20	and	and	CCONJ
fbem-32317	13	21	multi	multi	ADJ
fbem-32317	13	22	-model	-model	NOUN
fbem-32317	13	23	analysis	analysis	NOUN
fbem-32317	13	24	,	,	PUNCT
fbem-32317	13	25	to	to	PART
fbem-32317	13	26	construct	construct	VERB
fbem-32317	13	27	a	a	DET
fbem-32317	13	28	comprehensive	comprehensive	ADJ
fbem-32317	13	29	and	and	CCONJ
fbem-32317	13	30	rigorous	rigorous	ADJ
fbem-32317	13	31	research	research	NOUN
fbem-32317	13	32	framework	framework	NOUN
fbem-32317	13	33	ensuring	ensure	VERB
fbem-32317	13	34	depth	depth	NOUN
fbem-32317	13	35	and	and	CCONJ
fbem-32317	13	36	breadth	breadth	NOUN
fbem-32317	13	37	.	.	PUNCT
fbem-32317	14	1	2	2	X
fbem-32317	14	2	.	.	X
fbem-32317	14	3	literature	literature	NOUN
fbem-32317	14	4	review	review	VERB
fbem-32317	14	5	the	the	DET
fbem-32317	14	6	rapid	rapid	ADJ
fbem-32317	14	7	development	development	NOUN
fbem-32317	14	8	of	of	ADP
fbem-32317	14	9	the	the	DET
fbem-32317	14	10	e	e	PROPN
fbem-32317	14	11	-	-	NOUN
fbem-32317	14	12	commerce	commerce	NOUN
fbem-32317	14	13	industry	industry	NOUN
fbem-32317	14	14	has	have	AUX
fbem-32317	14	15	spurred	spur	VERB
fbem-32317	14	16	diversified	diversified	ADJ
fbem-32317	14	17	exploration	exploration	NOUN
fbem-32317	14	18	of	of	ADP
fbem-32317	14	19	brand	brand	NOUN
fbem-32317	14	20	-building	-building	NOUN
fbem-32317	14	21	and	and	CCONJ
fbem-32317	14	22	communication	communication	NOUN
fbem-32317	14	23	strategies	strategy	NOUN
fbem-32317	14	24	.	.	PUNCT
fbem-32317	15	1	scholars	scholar	NOUN
fbem-32317	15	2	have	have	AUX
fbem-32317	15	3	examined	examine	VERB
fbem-32317	15	4	the	the	DET
fbem-32317	15	5	development	development	NOUN
fbem-32317	15	6	paths	path	NOUN
fbem-32317	15	7	,	,	PUNCT
fbem-32317	15	8	marketing	marketing	NOUN
fbem-32317	15	9	models	model	NOUN
fbem-32317	15	10	,	,	PUNCT
fbem-32317	15	11	and	and	CCONJ
fbem-32317	15	12	communication	communication	NOUN
fbem-32317	15	13	effects	effect	NOUN
fbem-32317	15	14	of	of	ADP
fbem-32317	15	15	e	e	NOUN
fbem-32317	15	16	-	-	NOUN
fbem-32317	15	17	commerce	commerce	NOUN
fbem-32317	15	18	brands	brand	NOUN
fbem-32317	15	19	from	from	ADP
fbem-32317	15	20	various	various	ADJ
fbem-32317	15	21	perspectives	perspective	NOUN
fbem-32317	15	22	,	,	PUNCT
fbem-32317	15	23	providing	provide	VERB
fbem-32317	15	24	theoretical	theoretical	ADJ
fbem-32317	15	25	support	support	NOUN
fbem-32317	15	26	for	for	ADP
fbem-32317	15	27	industry	industry	NOUN
fbem-32317	15	28	practices	practice	NOUN
fbem-32317	15	29	[	[	X
fbem-32317	15	30	1	1	NUM
fbem-32317	15	31	]	]	PUNCT
fbem-32317	15	32	.	.	PUNCT
fbem-32317	16	1	in	in	ADP
fbem-32317	16	2	the	the	DET
fbem-32317	16	3	field	field	NOUN
fbem-32317	16	4	of	of	ADP
fbem-32317	16	5	cross	cross	ADJ
fbem-32317	16	6	-	-	ADJ
fbem-32317	16	7	border	border	ADJ
fbem-32317	16	8	e	e	PROPN
fbem-32317	16	9	-	-	PROPN
fbem-32317	16	10	commerce	commerce	NOUN
fbem-32317	16	11	brand	brand	NOUN
fbem-32317	16	12	research	research	NOUN
fbem-32317	16	13	,	,	PUNCT
fbem-32317	16	14	li	li	PROPN
fbem-32317	16	15	qian	qian	PROPN
fbem-32317	16	16	(	(	PUNCT
fbem-32317	16	17	2018	2018	NUM
fbem-32317	16	18	)	)	PUNCT
fbem-32317	16	19	applied	apply	VERB
fbem-32317	16	20	lasswell	lasswell	NOUN
fbem-32317	16	21	’s	’s	PART
fbem-32317	16	22	5w	5w	PROPN
fbem-32317	16	23	theory	theory	NOUN
fbem-32317	16	24	to	to	PART
fbem-32317	16	25	analyze	analyze	VERB
fbem-32317	16	26	the	the	DET
fbem-32317	16	27	communication	communication	NOUN
fbem-32317	16	28	logic	logic	NOUN
fbem-32317	16	29	of	of	ADP
fbem-32317	16	30	cross	cross	ADJ
fbem-32317	16	31	-	-	ADJ
fbem-32317	16	32	border	border	ADJ
fbem-32317	16	33	e	e	PROPN
fbem-32317	16	34	-	-	PROPN
fbem-32317	16	35	commerce	commerce	NOUN
fbem-32317	16	36	brands	brand	NOUN
fbem-32317	16	37	,	,	PUNCT
fbem-32317	16	38	emphasizing	emphasize	VERB
fbem-32317	16	39	the	the	DET
fbem-32317	16	40	core	core	ADJ
fbem-32317	16	41	roles	role	NOUN
fbem-32317	16	42	of	of	ADP
fbem-32317	16	43	brand	brand	NOUN
fbem-32317	16	44	positioning	positioning	NOUN
fbem-32317	16	45	,	,	PUNCT
fbem-32317	16	46	content	content	NOUN
fbem-32317	16	47	production	production	NOUN
fbem-32317	16	48	,	,	PUNCT
fbem-32317	16	49	and	and	CCONJ
fbem-32317	16	50	channel	channel	NOUN
fbem-32317	16	51	integration	integration	NOUN
fbem-32317	16	52	.	.	PUNCT
fbem-32317	17	1	using	use	VERB
fbem-32317	17	2	netease	netease	PROPN
fbem-32317	17	3	kaola	kaola	PROPN
fbem-32317	17	4	as	as	ADP
fbem-32317	17	5	an	an	DET
fbem-32317	17	6	example	example	NOUN
fbem-32317	17	7	,	,	PUNCT
fbem-32317	17	8	the	the	DET
fbem-32317	17	9	study	study	NOUN
fbem-32317	17	10	pointed	point	VERB
fbem-32317	17	11	out	out	ADP
fbem-32317	17	12	its	its	PRON
fbem-32317	17	13	shortcomings	shortcoming	NOUN
fbem-32317	17	14	in	in	ADP
fbem-32317	17	15	penetrating	penetrate	VERB
fbem-32317	17	16	lower	low	ADJ
fbem-32317	17	17	-	-	PUNCT
fbem-32317	17	18	tier	tier	NOUN
fbem-32317	17	19	markets	market	NOUN
fbem-32317	17	20	and	and	CCONJ
fbem-32317	17	21	user	user	NOUN
fbem-32317	17	22	retention	retention	NOUN
fbem-32317	17	23	,	,	PUNCT
fbem-32317	17	24	proposing	propose	VERB
fbem-32317	17	25	the	the	DET
fbem-32317	17	26	need	need	NOUN
fbem-32317	17	27	to	to	PART
fbem-32317	17	28	leverage	leverage	VERB
fbem-32317	17	29	social	social	ADJ
fbem-32317	17	30	commerce	commerce	NOUN
fbem-32317	17	31	to	to	PART
fbem-32317	17	32	enhance	enhance	VERB
fbem-32317	17	33	user	user	NOUN
fbem-32317	17	34	loyalty	loyalty	NOUN
fbem-32317	17	35	[	[	X
fbem-32317	17	36	1	1	NUM
fbem-32317	17	37	]	]	PUNCT
fbem-32317	17	38	.	.	PUNCT
fbem-32317	18	1	zhang	zhang	PROPN
fbem-32317	18	2	heng	heng	PROPN
fbem-32317	18	3	focused	focus	VERB
fbem-32317	18	4	on	on	ADP
fbem-32317	18	5	the	the	DET
fbem-32317	18	6	communication	communication	NOUN
fbem-32317	18	7	strategies	strategy	NOUN
fbem-32317	18	8	of	of	ADP
fbem-32317	18	9	small	small	ADJ
fbem-32317	18	10	and	and	CCONJ
fbem-32317	18	11	micro	micro	ADJ
fbem-32317	18	12	e	e	PROPN
fbem-32317	18	13	-	-	PROPN
fbem-32317	18	14	commerce	commerce	NOUN
fbem-32317	18	15	brands	brand	NOUN
fbem-32317	18	16	in	in	ADP
fbem-32317	18	17	the	the	DET
fbem-32317	18	18	post	post	ADJ
fbem-32317	18	19	-	-	ADJ
fbem-32317	18	20	pandemic	pandemic	ADJ
fbem-32317	18	21	era	era	NOUN
fbem-32317	18	22	,	,	PUNCT
fbem-32317	18	23	revealing	reveal	VERB
fbem-32317	18	24	their	their	PRON
fbem-32317	18	25	neglect	neglect	NOUN
fbem-32317	18	26	of	of	ADP
fbem-32317	18	27	off	off	ADP
fbem-32317	18	28	-	-	PUNCT
fbem-32317	18	29	site	site	NOUN
fbem-32317	18	30	communication	communication	NOUN
fbem-32317	18	31	and	and	CCONJ
fbem-32317	18	32	content	content	NOUN
fbem-32317	18	33	quality	quality	NOUN
fbem-32317	18	34	issues	issue	NOUN
fbem-32317	18	35	,	,	PUNCT
fbem-32317	18	36	and	and	CCONJ
fbem-32317	18	37	proposed	propose	VERB
fbem-32317	18	38	optimization	optimization	NOUN
fbem-32317	18	39	strategies	strategy	NOUN
fbem-32317	18	40	for	for	ADP
fbem-32317	18	41	communication	communication	NOUN
fbem-32317	18	42	subjects	subject	NOUN
fbem-32317	18	43	,	,	PUNCT
fbem-32317	18	44	channels	channel	NOUN
fbem-32317	18	45	,	,	PUNCT
fbem-32317	18	46	content	content	NOUN
fbem-32317	18	47	,	,	PUNCT
fbem-32317	18	48	and	and	CCONJ
fbem-32317	18	49	audiences	audience	NOUN
fbem-32317	19	1	[	[	X
fbem-32317	19	2	2	2	NUM
fbem-32317	19	3	]	]	PUNCT
fbem-32317	19	4	.	.	PUNCT
fbem-32317	20	1	guo	guo	PROPN
fbem-32317	20	2	xuxing	xuxing	PROPN
fbem-32317	20	3	highlighted	highlight	VERB
fbem-32317	20	4	the	the	DET
fbem-32317	20	5	importance	importance	NOUN
fbem-32317	20	6	of	of	ADP
fbem-32317	20	7	social	social	ADJ
fbem-32317	20	8	media	medium	NOUN
fbem-32317	20	9	marketing	marketing	NOUN
fbem-32317	20	10	for	for	ADP
fbem-32317	20	11	cross	cross	ADJ
fbem-32317	20	12	-	-	ADJ
fbem-32317	20	13	border	border	ADJ
fbem-32317	20	14	e	e	PROPN
fbem-32317	20	15	-	-	PROPN
fbem-32317	20	16	commerce	commerce	NOUN
fbem-32317	20	17	brand	brand	NOUN
fbem-32317	20	18	-	-	PUNCT
fbem-32317	20	19	building	building	NOUN
fbem-32317	20	20	and	and	CCONJ
fbem-32317	20	21	proposed	propose	VERB
fbem-32317	20	22	methods	method	NOUN
fbem-32317	20	23	such	such	ADJ
fbem-32317	20	24	as	as	ADP
fbem-32317	20	25	content	content	NOUN
fbem-32317	20	26	innovation	innovation	NOUN
fbem-32317	20	27	,	,	PUNCT
fbem-32317	20	28	interactive	interactive	ADJ
fbem-32317	20	29	communication	communication	NOUN
fbem-32317	20	30	innovation	innovation	NOUN
fbem-32317	20	31	,	,	PUNCT
fbem-32317	20	32	and	and	CCONJ
fbem-32317	20	33	user	user	NOUN
fbem-32317	20	34	participation	participation	NOUN
fbem-32317	20	35	mechanisms	mechanism	NOUN
fbem-32317	20	36	to	to	PART
fbem-32317	20	37	achieve	achieve	VERB
fbem-32317	20	38	precise	precise	ADJ
fbem-32317	20	39	brand	brand	NOUN
fbem-32317	20	40	po	po	NOUN
fbem-32317	20	41	sitioning	sitione	VERB
fbem-32317	20	42	and	and	CCONJ
fbem-32317	20	43	overcome	overcome	VERB
fbem-32317	20	44	cultural	cultural	ADJ
fbem-32317	20	45	barriers	barrier	NOUN
fbem-32317	20	46	[	[	X
fbem-32317	20	47	3	3	NUM
fbem-32317	20	48	]	]	PUNCT
fbem-32317	20	49	.	.	PUNCT
fbem-32317	21	1	wang	wang	PROPN
fbem-32317	21	2	lu	lu	PROPN
fbem-32317	21	3	explored	explore	VERB
fbem-32317	21	4	the	the	DET
fbem-32317	21	5	international	international	ADJ
fbem-32317	21	6	communication	communication	NOUN
fbem-32317	21	7	effects	effect	NOUN
fbem-32317	21	8	of	of	ADP
fbem-32317	21	9	cross	cross	ADJ
fbem-32317	21	10	-	-	ADJ
fbem-32317	21	11	border	border	ADJ
fbem-32317	21	12	ecommerce	ecommerce	NOUN
fbem-32317	21	13	live	live	ADJ
fbem-32317	21	14	-	-	PUNCT
fbem-32317	21	15	streaming	stream	VERB
fbem-32317	21	16	sales	sale	NOUN
fbem-32317	21	17	,	,	PUNCT
fbem-32317	21	18	affirming	affirm	VERB
fbem-32317	21	19	its	its	PRON
fbem-32317	21	20	positive	positive	ADJ
fbem-32317	21	21	role	role	NOUN
fbem-32317	21	22	in	in	ADP
fbem-32317	21	23	cultural	cultural	ADJ
fbem-32317	21	24	exchange	exchange	NOUN
fbem-32317	21	25	and	and	CCONJ
fbem-32317	21	26	brand	brand	NOUN
fbem-32317	21	27	promotion	promotion	NOUN
fbem-32317	21	28	while	while	SCONJ
fbem-32317	21	29	identifying	identify	VERB
fbem-32317	21	30	challenges	challenge	NOUN
fbem-32317	21	31	such	such	ADJ
fbem-32317	21	32	as	as	ADP
fbem-32317	21	33	language	language	NOUN
fbem-32317	21	34	barriers	barrier	NOUN
fbem-32317	21	35	,	,	PUNCT
fbem-32317	21	36	logistics	logistic	NOUN
fbem-32317	21	37	issues	issue	NOUN
fbem-32317	21	38	,	,	PUNCT
fbem-32317	21	39	and	and	CCONJ
fbem-32317	21	40	uneven	uneven	ADJ
fbem-32317	21	41	content	content	NOUN
fbem-32317	21	42	quality	quality	NOUN
fbem-32317	21	43	,	,	PUNCT
fbem-32317	21	44	along	along	ADP
fbem-32317	21	45	with	with	ADP
fbem-32317	21	46	corresponding	correspond	VERB
fbem-32317	21	47	optimization	optimization	NOUN
fbem-32317	21	48	strategies	strategy	NOUN
fbem-32317	21	49	[	[	X
fbem-32317	21	50	4	4	NUM
fbem-32317	21	51	]	]	PUNCT
fbem-32317	21	52	.	.	PUNCT
fbem-32317	22	1	against	against	ADP
fbem-32317	22	2	the	the	DET
fbem-32317	22	3	backdrop	backdrop	NOUN
fbem-32317	22	4	of	of	ADP
fbem-32317	22	5	globalization	globalization	NOUN
fbem-32317	22	6	and	and	CCONJ
fbem-32317	22	7	digital	digital	ADJ
fbem-32317	22	8	technological	technological	ADJ
fbem-32317	22	9	innovation	innovation	NOUN
fbem-32317	22	10	,	,	PUNCT
fbem-32317	22	11	overseas	overseas	ADJ
fbem-32317	22	12	marketing	marketing	NOUN
fbem-32317	22	13	has	have	AUX
fbem-32317	22	14	become	become	VERB
fbem-32317	22	15	a	a	DET
fbem-32317	22	16	core	core	NOUN
fbem-32317	22	17	strategy	strategy	NOUN
fbem-32317	22	18	for	for	SCONJ
fbem-32317	22	19	enterprises	enterprise	NOUN
fbem-32317	22	20	to	to	PART
fbem-32317	22	21	expand	expand	VERB
fbem-32317	22	22	into	into	ADP
fbem-32317	22	23	international	international	ADJ
fbem-32317	22	24	markets	market	NOUN
fbem-32317	22	25	[	[	X
fbem-32317	22	26	5	5	NUM
fbem-32317	22	27	]	]	PUNCT
fbem-32317	22	28	.	.	PUNCT
fbem-32317	23	1	hou	hou	PROPN
fbem-32317	23	2	chanyi	chanyi	PROPN
fbem-32317	23	3	noted	note	VERB
fbem-32317	23	4	that	that	SCONJ
fbem-32317	23	5	guangxi	guangxi	PROPN
fbem-32317	23	6	’s	’s	PART
fbem-32317	23	7	high	high	ADJ
fbem-32317	23	8	-	-	PUNCT
fbem-32317	23	9	quality	quality	NOUN
fbem-32317	23	10	light	light	ADJ
fbem-32317	23	11	industrial	industrial	ADJ
fbem-32317	23	12	products	product	NOUN
fbem-32317	23	13	face	face	VERB
fbem-32317	23	14	challenges	challenge	NOUN
fbem-32317	23	15	such	such	ADJ
fbem-32317	23	16	as	as	ADP
fbem-32317	23	17	limited	limited	ADJ
fbem-32317	23	18	international	international	ADJ
fbem-32317	23	19	recognition	recognition	NOUN
fbem-32317	23	20	and	and	CCONJ
fbem-32317	23	21	market	market	NOUN
fbem-32317	23	22	share	share	NOUN
fbem-32317	23	23	but	but	CCONJ
fbem-32317	23	24	benefit	benefit	VERB
fbem-32317	23	25	from	from	ADP
fbem-32317	23	26	the	the	DET
fbem-32317	23	27	accelerated	accelerate	VERB
fbem-32317	23	28	global	global	ADJ
fbem-32317	23	29	digitalization	digitalization	NOUN
fbem-32317	23	30	process	process	NOUN
fbem-32317	23	31	,	,	PUNCT
fbem-32317	23	32	cross	cross	ADJ
fbem-32317	23	33	-	-	ADJ
fbem-32317	23	34	border	border	ADJ
fbem-32317	23	35	ecommerce	ecommerce	NOUN
fbem-32317	23	36	development	development	NOUN
fbem-32317	23	37	,	,	PUNCT
fbem-32317	23	38	and	and	CCONJ
fbem-32317	23	39	national	national	ADJ
fbem-32317	23	40	policy	policy	NOUN
fbem-32317	23	41	support	support	NOUN
fbem-32317	23	42	.	.	PUNCT
fbem-32317	24	1	the	the	DET
fbem-32317	24	2	study	study	NOUN
fbem-32317	24	3	proposed	propose	VERB
fbem-32317	24	4	strategies	strategy	NOUN
fbem-32317	24	5	such	such	ADJ
fbem-32317	24	6	as	as	ADP
fbem-32317	24	7	market	market	NOUN
fbem-32317	24	8	research	research	NOUN
fbem-32317	24	9	,	,	PUNCT
fbem-32317	24	10	localized	localized	ADJ
fbem-32317	24	11	team	team	NOUN
fbem-32317	24	12	-	-	PUNCT
fbem-32317	24	13	building	building	NOUN
fbem-32317	24	14	,	,	PUNCT
fbem-32317	24	15	and	and	CCONJ
fbem-32317	24	16	new	new	ADJ
fbem-32317	24	17	media	medium	NOUN
fbem-32317	24	18	platform	platform	NOUN
fbem-32317	24	19	operations	operation	NOUN
fbem-32317	24	20	[	[	X
fbem-32317	24	21	5	5	NUM
fbem-32317	24	22	]	]	PUNCT
fbem-32317	24	23	.	.	PUNCT
fbem-32317	25	1	sui	sui	PROPN
fbem-32317	25	2	2	2	NUM
fbem-32317	25	3	hanqing	hanqe	VERB
fbem-32317	25	4	used	use	VERB
fbem-32317	25	5	genshin	genshin	NOUN
fbem-32317	25	6	impact	impact	NOUN
fbem-32317	25	7	as	as	ADP
fbem-32317	25	8	a	a	DET
fbem-32317	25	9	case	case	NOUN
fbem-32317	25	10	study	study	NOUN
fbem-32317	25	11	to	to	PART
fbem-32317	25	12	examine	examine	VERB
fbem-32317	25	13	cultural	cultural	ADJ
fbem-32317	25	14	hybridity	hybridity	NOUN
fbem-32317	25	15	strategies	strategy	NOUN
fbem-32317	25	16	in	in	ADP
fbem-32317	25	17	the	the	DET
fbem-32317	25	18	overseas	overseas	ADJ
fbem-32317	25	19	marketing	marketing	NOUN
fbem-32317	25	20	of	of	ADP
fbem-32317	25	21	online	online	PROPN
fbem-32317	25	22	games	game	NOUN
fbem-32317	25	23	,	,	PUNCT
fbem-32317	25	24	finding	find	VERB
fbem-32317	25	25	cultural	cultural	ADJ
fbem-32317	25	26	elements	element	NOUN
fbem-32317	25	27	crucial	crucial	ADJ
fbem-32317	25	28	for	for	ADP
fbem-32317	25	29	game	game	NOUN
fbem-32317	25	30	globalization	globalization	NOUN
fbem-32317	25	31	and	and	CCONJ
fbem-32317	25	32	proposing	propose	VERB
fbem-32317	25	33	hybridity	hybridity	NOUN
fbem-32317	25	34	strategies	strategy	NOUN
fbem-32317	25	35	based	base	VERB
fbem-32317	25	36	on	on	ADP
fbem-32317	25	37	cultural	cultural	ADJ
fbem-32317	25	38	distance	distance	NOUN
fbem-32317	25	39	[	[	X
fbem-32317	25	40	6	6	NUM
fbem-32317	25	41	]	]	PUNCT
fbem-32317	25	42	.	.	PUNCT
fbem-32317	26	1	chen	chen	PROPN
fbem-32317	26	2	rongrong	rongrong	PROPN
fbem-32317	26	3	categorized	categorize	VERB
fbem-32317	26	4	overseas	overseas	ADJ
fbem-32317	26	5	digital	digital	ADJ
fbem-32317	26	6	media	medium	NOUN
fbem-32317	26	7	marketing	marketing	NOUN
fbem-32317	26	8	into	into	ADP
fbem-32317	26	9	content	content	NOUN
fbem-32317	26	10	operations	operation	NOUN
fbem-32317	26	11	,	,	PUNCT
fbem-32317	26	12	advertising	advertising	NOUN
fbem-32317	26	13	,	,	PUNCT
fbem-32317	26	14	and	and	CCONJ
fbem-32317	26	15	influencer	influencer	NOUN
fbem-32317	26	16	collaborations	collaboration	NOUN
fbem-32317	26	17	,	,	PUNCT
fbem-32317	26	18	emphasizing	emphasize	VERB
fbem-32317	26	19	the	the	DET
fbem-32317	26	20	importance	importance	NOUN
fbem-32317	26	21	of	of	ADP
fbem-32317	26	22	viral	viral	ADJ
fbem-32317	26	23	content	content	NOUN
fbem-32317	26	24	creation	creation	NOUN
fbem-32317	26	25	,	,	PUNCT
fbem-32317	26	26	brand	brand	NOUN
fbem-32317	26	27	storytelling	storytelling	NOUN
fbem-32317	26	28	,	,	PUNCT
fbem-32317	26	29	and	and	CCONJ
fbem-32317	26	30	influencer	influencer	NOUN
fbem-32317	26	31	selection	selection	NOUN
fbem-32317	26	32	[	[	X
fbem-32317	26	33	7	7	NUM
fbem-32317	26	34	]	]	PUNCT
fbem-32317	26	35	.	.	PUNCT
fbem-32317	27	1	chen	chen	PROPN
fbem-32317	27	2	yijun	yijun	PROPN
fbem-32317	27	3	and	and	CCONJ
fbem-32317	27	4	zhao	zhao	PROPN
fbem-32317	27	5	lin	lin	PROPN
fbem-32317	27	6	explored	explore	VERB
fbem-32317	27	7	the	the	DET
fbem-32317	27	8	accelerated	accelerated	ADJ
fbem-32317	27	9	globalization	globalization	NOUN
fbem-32317	27	10	of	of	ADP
fbem-32317	27	11	china	china	PROPN
fbem-32317	27	12	’s	’s	PART
fbem-32317	27	13	media	medium	NOUN
fbem-32317	27	14	industry	industry	NOUN
fbem-32317	27	15	and	and	CCONJ
fbem-32317	27	16	the	the	DET
fbem-32317	27	17	trend	trend	NOUN
fbem-32317	27	18	of	of	ADP
fbem-32317	27	19	overseas	overseas	ADJ
fbem-32317	27	20	marketing	marketing	NOUN
fbem-32317	27	21	service	service	NOUN
fbem-32317	27	22	providers	provider	NOUN
fbem-32317	27	23	upgrading	upgrade	VERB
fbem-32317	27	24	to	to	ADP
fbem-32317	27	25	full	full	ADJ
fbem-32317	27	26	-	-	PUNCT
fbem-32317	27	27	chain	chain	NOUN
fbem-32317	27	28	marketing	marketing	NOUN
fbem-32317	27	29	solutions	solution	NOUN
fbem-32317	27	30	[	[	X
fbem-32317	27	31	7	7	NUM
fbem-32317	27	32	,	,	PUNCT
fbem-32317	27	33	8	8	NUM
fbem-32317	27	34	]	]	PUNCT
fbem-32317	27	35	.	.	PUNCT
fbem-32317	28	1	huang	huang	PROPN
fbem-32317	28	2	chuanxing	chuanxing	PROPN
fbem-32317	28	3	studied	study	VERB
fbem-32317	28	4	media	medium	NOUN
fbem-32317	28	5	company	company	NOUN
fbem-32317	28	6	a	a	NOUN
fbem-32317	28	7	,	,	PUNCT
fbem-32317	28	8	analyzing	analyze	VERB
fbem-32317	28	9	its	its	PRON
fbem-32317	28	10	opportunities	opportunity	NOUN
fbem-32317	28	11	and	and	CCONJ
fbem-32317	28	12	challenges	challenge	NOUN
fbem-32317	28	13	in	in	ADP
fbem-32317	28	14	international	international	ADJ
fbem-32317	28	15	markets	market	NOUN
fbem-32317	28	16	and	and	CCONJ
fbem-32317	28	17	proposing	propose	VERB
fbem-32317	28	18	growth	growth	NOUN
fbem-32317	28	19	strategies	strategy	NOUN
fbem-32317	28	20	such	such	ADJ
fbem-32317	28	21	as	as	ADP
fbem-32317	28	22	establishing	establish	VERB
fbem-32317	28	23	an	an	DET
fbem-32317	28	24	overseas	overseas	ADJ
fbem-32317	28	25	media	media	NOUN
fbem-32317	28	26	communication	communication	NOUN
fbem-32317	28	27	matrix	matrix	NOUN
fbem-32317	28	28	and	and	CCONJ
fbem-32317	28	29	producing	produce	VERB
fbem-32317	28	30	valuable	valuable	ADJ
fbem-32317	28	31	content	content	NOUN
fbem-32317	28	32	[	[	X
fbem-32317	28	33	5	5	NUM
fbem-32317	28	34	]	]	PUNCT
fbem-32317	28	35	.	.	PUNCT
fbem-32317	29	1	in	in	ADP
fbem-32317	29	2	research	research	NOUN
fbem-32317	29	3	on	on	ADP
fbem-32317	29	4	shein	shein	PROPN
fbem-32317	29	5	,	,	PUNCT
fbem-32317	29	6	scholars	scholar	NOUN
fbem-32317	29	7	have	have	AUX
fbem-32317	29	8	extensively	extensively	ADV
fbem-32317	29	9	explored	explore	VERB
fbem-32317	29	10	its	its	PRON
fbem-32317	29	11	business	business	NOUN
fbem-32317	29	12	model	model	NOUN
fbem-32317	29	13	and	and	CCONJ
fbem-32317	29	14	overseas	overseas	ADJ
fbem-32317	29	15	communication	communication	NOUN
fbem-32317	29	16	strategies	strategy	NOUN
fbem-32317	29	17	[	[	X
fbem-32317	29	18	5	5	NUM
fbem-32317	29	19	]	]	PUNCT
fbem-32317	29	20	.	.	PUNCT
fbem-32317	30	1	zhu	zhu	PROPN
fbem-32317	30	2	shuying	shuye	VERB
fbem-32317	30	3	et	et	PROPN
fbem-32317	30	4	al	al	PROPN
fbem-32317	30	5	.	.	PROPN
fbem-32317	30	6	applied	apply	VERB
fbem-32317	30	7	grounded	ground	VERB
fbem-32317	30	8	theory	theory	NOUN
fbem-32317	30	9	to	to	PART
fbem-32317	30	10	analyze	analyze	VERB
fbem-32317	30	11	shein	shein	PROPN
fbem-32317	30	12	’s	’s	PART
fbem-32317	30	13	overseas	overseas	ADJ
fbem-32317	30	14	communication	communication	NOUN
fbem-32317	30	15	strategies	strategy	NOUN
fbem-32317	30	16	on	on	ADP
fbem-32317	30	17	instagram	instagram	PROPN
fbem-32317	30	18	,	,	PUNCT
fbem-32317	30	19	identifying	identify	VERB
fbem-32317	30	20	four	four	NUM
fbem-32317	30	21	dimensions	dimension	NOUN
fbem-32317	30	22	—	—	PUNCT
fbem-32317	30	23	product	product	NOUN
fbem-32317	30	24	attributes	attribute	VERB
fbem-32317	30	25	,	,	PUNCT
fbem-32317	30	26	brandbuilding	brandbuilding	NOUN
fbem-32317	30	27	,	,	PUNCT
fbem-32317	30	28	consumer	consumer	NOUN
fbem-32317	30	29	profiling	profiling	NOUN
fbem-32317	30	30	,	,	PUNCT
fbem-32317	30	31	and	and	CCONJ
fbem-32317	30	32	communication	communication	NOUN
fbem-32317	30	33	formats	format	NOUN
fbem-32317	30	34	—	—	PUNCT
fbem-32317	30	35	and	and	CCONJ
fbem-32317	30	36	proposing	propose	VERB
fbem-32317	30	37	optimization	optimization	NOUN
fbem-32317	30	38	paths	path	NOUN
fbem-32317	30	39	[	[	X
fbem-32317	30	40	9	9	NUM
fbem-32317	30	41	]	]	PUNCT
fbem-32317	30	42	.	.	PUNCT
fbem-32317	31	1	hamas	hamas	PROPN
fbem-32317	31	2	mohammed	mohammed	PROPN
fbem-32317	31	3	alqadhi	alqadhi	PROPN
fbem-32317	31	4	used	use	VERB
fbem-32317	31	5	questionnaires	questionnaire	NOUN
fbem-32317	31	6	to	to	PART
fbem-32317	31	7	demonstrate	demonstrate	VERB
fbem-32317	31	8	the	the	DET
fbem-32317	31	9	positive	positive	ADJ
fbem-32317	31	10	impact	impact	NOUN
fbem-32317	31	11	of	of	ADP
fbem-32317	31	12	firm	firm	NOUN
fbem-32317	31	13	-	-	PUNCT
fbem-32317	31	14	generated	generate	VERB
fbem-32317	31	15	content	content	NOUN
fbem-32317	31	16	(	(	PUNCT
fbem-32317	31	17	fgc	fgc	ADJ
fbem-32317	31	18	)	)	PUNCT
fbem-32317	31	19	and	and	CCONJ
fbem-32317	31	20	user	user	NOUN
fbem-32317	31	21	-	-	PUNCT
fbem-32317	31	22	generated	generate	VERB
fbem-32317	31	23	content	content	NOUN
fbem-32317	31	24	(	(	PUNCT
fbem-32317	31	25	ugc	ugc	PROPN
fbem-32317	31	26	)	)	PUNCT
fbem-32317	31	27	on	on	ADP
fbem-32317	31	28	parasocial	parasocial	ADJ
fbem-32317	31	29	relationships	relationship	NOUN
fbem-32317	31	30	,	,	PUNCT
fbem-32317	31	31	with	with	ADP
fbem-32317	31	32	parasocial	parasocial	ADJ
fbem-32317	31	33	relationships	relationship	NOUN
fbem-32317	31	34	mediating	mediate	VERB
fbem-32317	31	35	the	the	DET
fbem-32317	31	36	effect	effect	NOUN
fbem-32317	31	37	of	of	ADP
fbem-32317	31	38	fgc	fgc	PROPN
fbem-32317	31	39	on	on	ADP
fbem-32317	31	40	brand	brand	NOUN
fbem-32317	31	41	equity	equity	NOUN
fbem-32317	32	1	[	[	X
fbem-32317	32	2	10	10	NUM
fbem-32317	32	3	]	]	PUNCT
fbem-32317	32	4	.	.	PUNCT
fbem-32317	33	1	3	3	X
fbem-32317	33	2	.	.	X
fbem-32317	33	3	research	research	NOUN
fbem-32317	33	4	process	process	NOUN
fbem-32317	33	5	3.1	3.1	NUM
fbem-32317	33	6	.	.	PUNCT
fbem-32317	34	1	swot	swot	PROPN
fbem-32317	34	2	analysis	analysis	NOUN
fbem-32317	34	3	swot	swot	NOUN
fbem-32317	34	4	analysis	analysis	NOUN
fbem-32317	34	5	is	be	AUX
fbem-32317	34	6	a	a	DET
fbem-32317	34	7	classic	classic	ADJ
fbem-32317	34	8	strategic	strategic	ADJ
fbem-32317	34	9	analysis	analysis	NOUN
fbem-32317	34	10	tool	tool	NOUN
fbem-32317	34	11	used	use	VERB
fbem-32317	34	12	to	to	PART
fbem-32317	34	13	assess	assess	VERB
fbem-32317	34	14	the	the	DET
fbem-32317	34	15	internal	internal	ADJ
fbem-32317	34	16	strengths	strength	NOUN
fbem-32317	34	17	and	and	CCONJ
fbem-32317	34	18	weaknesses	weakness	NOUN
fbem-32317	34	19	and	and	CCONJ
fbem-32317	34	20	external	external	ADJ
fbem-32317	34	21	opportunities	opportunity	NOUN
fbem-32317	34	22	and	and	CCONJ
fbem-32317	34	23	threats	threat	NOUN
fbem-32317	34	24	of	of	ADP
fbem-32317	34	25	an	an	DET
fbem-32317	34	26	enterprise	enterprise	NOUN
fbem-32317	34	27	or	or	CCONJ
fbem-32317	34	28	project	project	NOUN
fbem-32317	34	29	.	.	PUNCT
fbem-32317	35	1	a	a	DET
fbem-32317	35	2	detailed	detailed	ADJ
fbem-32317	35	3	swot	swot	NOUN
fbem-32317	35	4	analysis	analysis	NOUN
fbem-32317	35	5	of	of	ADP
fbem-32317	35	6	shein	shein	PROPN
fbem-32317	35	7	is	be	AUX
fbem-32317	35	8	conducted	conduct	VERB
fbem-32317	35	9	below	below	ADV
fbem-32317	35	10	,	,	PUNCT
fbem-32317	35	11	along	along	ADP
fbem-32317	35	12	with	with	ADP
fbem-32317	35	13	corresponding	correspond	VERB
fbem-32317	35	14	strategic	strategic	ADJ
fbem-32317	35	15	combinations	combination	NOUN
fbem-32317	35	16	.	.	PUNCT
fbem-32317	36	1	see	see	VERB
fbem-32317	36	2	tables	table	NOUN
fbem-32317	36	3	1	1	NUM
fbem-32317	36	4	and	and	CCONJ
fbem-32317	36	5	2	2	NUM
fbem-32317	36	6	.	.	PUNCT
fbem-32317	36	7	table	table	NOUN
fbem-32317	36	8	1	1	NUM
fbem-32317	36	9	.	.	PUNCT
fbem-32317	37	1	shein	shein	PROPN
fbem-32317	37	2	’s	’s	PROPN
fbem-32317	37	3	swot	swot	PROPN
fbem-32317	37	4	analysis	analysis	PROPN
fbem-32317	37	5	chart	chart	NOUN
fbem-32317	37	6	(	(	PUNCT
fbem-32317	37	7	1	1	NUM
fbem-32317	37	8	)	)	PUNCT
fbem-32317	37	9	category	category	NOUN
fbem-32317	37	10	strengths	strength	NOUN
fbem-32317	37	11	(	(	PUNCT
fbem-32317	37	12	s	s	NOUN
fbem-32317	37	13	)	)	PUNCT
fbem-32317	37	14	weaknesses	weakness	NOUN
fbem-32317	37	15	(	(	PUNCT
fbem-32317	37	16	w	w	NOUN
fbem-32317	37	17	)	)	PUNCT
fbem-32317	37	18	internal	internal	ADJ
fbem-32317	37	19	factors	factor	NOUN
fbem-32317	37	20	1	1	NUM
fbem-32317	37	21	.	.	PUNCT
fbem-32317	37	22	flexible	flexible	ADJ
fbem-32317	37	23	supply	supply	NOUN
fbem-32317	37	24	chain	chain	NOUN
fbem-32317	37	25	(	(	PUNCT
fbem-32317	37	26	"	"	PUNCT
fbem-32317	37	27	small	small	ADJ
fbem-32317	37	28	orders	order	NOUN
fbem-32317	37	29	with	with	ADP
fbem-32317	37	30	quick	quick	ADJ
fbem-32317	37	31	response	response	NOUN
fbem-32317	37	32	"	"	PUNCT
fbem-32317	37	33	):	):	PUNCT
fbem-32317	37	34	world	world	NOUN
fbem-32317	37	35	-	-	PUNCT
fbem-32317	37	36	leading	lead	VERB
fbem-32317	37	37	flexible	flexible	ADJ
fbem-32317	37	38	supply	supply	NOUN
fbem-32317	37	39	chain	chain	NOUN
fbem-32317	37	40	system	system	NOUN
fbem-32317	37	41	enabling	enable	VERB
fbem-32317	37	42	rapid	rapid	ADJ
fbem-32317	37	43	launch	launch	NOUN
fbem-32317	37	44	of	of	ADP
fbem-32317	37	45	massive	massive	ADJ
fbem-32317	37	46	skus	sku	NOUN
fbem-32317	37	47	,	,	PUNCT
fbem-32317	37	48	high	high	ADJ
fbem-32317	37	49	product	product	NOUN
fbem-32317	37	50	iteration	iteration	NOUN
fbem-32317	37	51	speed	speed	NOUN
fbem-32317	37	52	,	,	PUNCT
fbem-32317	37	53	and	and	CCONJ
fbem-32317	37	54	strict	strict	ADJ
fbem-32317	37	55	cost	cost	NOUN
fbem-32317	37	56	control	control	NOUN
fbem-32317	37	57	.	.	PUNCT
fbem-32317	38	1	short	short	ADJ
fbem-32317	38	2	delivery	delivery	NOUN
fbem-32317	38	3	cycle	cycle	NOUN
fbem-32317	38	4	(	(	PUNCT
fbem-32317	38	5	7	7	NUM
fbem-32317	38	6	-	-	SYM
fbem-32317	38	7	11	11	NUM
fbem-32317	38	8	days	day	NOUN
fbem-32317	38	9	,	,	PUNCT
fbem-32317	38	10	3	3	NUM
fbem-32317	38	11	-	-	SYM
fbem-32317	38	12	5	5	NUM
fbem-32317	38	13	days	day	NOUN
fbem-32317	38	14	for	for	ADP
fbem-32317	38	15	hot	hot	ADJ
fbem-32317	38	16	items	item	NOUN
fbem-32317	38	17	)	)	PUNCT
fbem-32317	38	18	.	.	PUNCT
fbem-32317	39	1	sku	sku	NOUN
fbem-32317	39	2	count	count	VERB
fbem-32317	39	3	far	far	ADV
fbem-32317	39	4	exceeds	exceed	VERB
fbem-32317	39	5	competitors	competitor	NOUN
fbem-32317	39	6	.	.	PUNCT
fbem-32317	40	1	1	1	X
fbem-32317	40	2	.	.	X
fbem-32317	40	3	weak	weak	ADJ
fbem-32317	40	4	brand	brand	NOUN
fbem-32317	40	5	cultural	cultural	ADJ
fbem-32317	40	6	connotation	connotation	PROPN
fbem-32317	40	7	:	:	PUNCT
fbem-32317	40	8	focuses	focus	VERB
fbem-32317	40	9	on	on	ADP
fbem-32317	40	10	transactional	transactional	ADJ
fbem-32317	40	11	value	value	NOUN
fbem-32317	40	12	(	(	PUNCT
fbem-32317	40	13	price	price	NOUN
fbem-32317	40	14	,	,	PUNCT
fbem-32317	40	15	trendiness	trendiness	NOUN
fbem-32317	40	16	)	)	PUNCT
fbem-32317	40	17	,	,	PUNCT
fbem-32317	40	18	lacking	lack	VERB
fbem-32317	40	19	deep	deep	ADJ
fbem-32317	40	20	emotional	emotional	ADJ
fbem-32317	40	21	or	or	CCONJ
fbem-32317	40	22	cultural	cultural	ADJ
fbem-32317	40	23	concnection	concnection	NOUN
fbem-32317	40	24	with	with	ADP
fbem-32317	40	25	consumers	consumer	NOUN
fbem-32317	40	26	,	,	PUNCT
fbem-32317	40	27	affecting	affect	VERB
fbem-32317	40	28	long	long	ADJ
fbem-32317	40	29	-	-	PUNCT
fbem-32317	40	30	term	term	NOUN
fbem-32317	40	31	brand	brand	NOUN
fbem-32317	40	32	loyalty	loyalty	NOUN
fbem-32317	40	33	and	and	CCONJ
fbem-32317	40	34	risk	risk	NOUN
fbem-32317	40	35	resilience	resilience	NOUN
fbem-32317	40	36	.	.	PUNCT
fbem-32317	41	1	2	2	X
fbem-32317	41	2	.	.	X
fbem-32317	41	3	data	data	NOUN
fbem-32317	41	4	-	-	PUNCT
fbem-32317	41	5	driven	drive	VERB
fbem-32317	41	6	dtc	dtc	NOUN
fbem-32317	41	7	model	model	NOUN
fbem-32317	41	8	:	:	PUNCT
fbem-32317	41	9	core	core	ADJ
fbem-32317	41	10	data	data	NOUN
fbem-32317	41	11	-	-	PUNCT
fbem-32317	41	12	driven	drive	VERB
fbem-32317	41	13	approach	approach	NOUN
fbem-32317	41	14	to	to	PART
fbem-32317	41	15	rapidly	rapidly	ADV
fbem-32317	41	16	capture	capture	VERB
fbem-32317	41	17	,	,	PUNCT
fbem-32317	41	18	analyze	analyze	VERB
fbem-32317	41	19	,	,	PUNCT
fbem-32317	41	20	and	and	CCONJ
fbem-32317	41	21	respond	respond	VERB
fbem-32317	41	22	to	to	ADP
fbem-32317	41	23	market	market	NOUN
fbem-32317	41	24	demand	demand	NOUN
fbem-32317	41	25	,	,	PUNCT
fbem-32317	41	26	enabling	enable	VERB
fbem-32317	41	27	precise	precise	ADJ
fbem-32317	41	28	user	user	NOUN
fbem-32317	41	29	profiling	profiling	NOUN
fbem-32317	41	30	and	and	CCONJ
fbem-32317	41	31	personalized	personalized	ADJ
fbem-32317	41	32	product	product	NOUN
fbem-32317	41	33	recommendations	recommendation	NOUN
fbem-32317	41	34	,	,	PUNCT
fbem-32317	41	35	enhancing	enhance	VERB
fbem-32317	41	36	shopping	shopping	NOUN
fbem-32317	41	37	experience	experience	NOUN
fbem-32317	41	38	and	and	CCONJ
fbem-32317	41	39	conversion	conversion	NOUN
fbem-32317	41	40	rates	rate	NOUN
fbem-32317	41	41	.	.	PUNCT
fbem-32317	42	1	2	2	X
fbem-32317	42	2	.	.	X
fbem-32317	42	3	over	over	ADP
fbem-32317	42	4	-	-	PUNCT
fbem-32317	42	5	reliance	reliance	NOUN
fbem-32317	42	6	on	on	ADP
fbem-32317	42	7	online	online	ADJ
fbem-32317	42	8	channels	channel	NOUN
fbem-32317	42	9	:	:	PUNCT
fbem-32317	42	10	lack	lack	NOUN
fbem-32317	42	11	of	of	ADP
fbem-32317	42	12	offline	offline	ADJ
fbem-32317	42	13	physical	physical	PROPN
fbem-32317	42	14	stores	store	NOUN
fbem-32317	42	15	limits	limit	VERB
fbem-32317	42	16	brand	brand	NOUN
fbem-32317	42	17	experience	experience	NOUN
fbem-32317	42	18	and	and	CCONJ
fbem-32317	42	19	reach	reach	VERB
fbem-32317	42	20	to	to	ADP
fbem-32317	42	21	consumers	consumer	NOUN
fbem-32317	42	22	preferring	prefer	VERB
fbem-32317	42	23	offline	offline	ADJ
fbem-32317	42	24	shopping	shopping	NOUN
fbem-32317	42	25	.	.	PUNCT
fbem-32317	43	1	3	3	X
fbem-32317	43	2	.	.	X
fbem-32317	43	3	massive	massive	ADJ
fbem-32317	43	4	private	private	ADJ
fbem-32317	43	5	traffic	traffic	NOUN
fbem-32317	43	6	pool	pool	NOUN
fbem-32317	43	7	&	&	CCONJ
fbem-32317	43	8	strong	strong	ADJ
fbem-32317	43	9	digital	digital	ADJ
fbem-32317	43	10	marketing	marketing	NOUN
fbem-32317	43	11	capability	capability	NOUN
fbem-32317	43	12	:	:	PUNCT
fbem-32317	43	13	extensive	extensive	ADJ
fbem-32317	43	14	social	social	ADJ
fbem-32317	43	15	media	medium	NOUN
fbem-32317	43	16	presence	presence	NOUN
fbem-32317	43	17	and	and	CCONJ
fbem-32317	43	18	effective	effective	ADJ
fbem-32317	43	19	ugc	ugc	NOUN
fbem-32317	43	20	strategy	strategy	NOUN
fbem-32317	43	21	build	build	VERB
fbem-32317	43	22	a	a	DET
fbem-32317	43	23	large	large	ADJ
fbem-32317	43	24	private	private	ADJ
fbem-32317	43	25	traffic	traffic	NOUN
fbem-32317	43	26	pool	pool	NOUN
fbem-32317	43	27	,	,	PUNCT
fbem-32317	43	28	fostering	foster	VERB
fbem-32317	43	29	user	user	NOUN
fbem-32317	43	30	loyalty	loyalty	NOUN
fbem-32317	43	31	and	and	CCONJ
fbem-32317	43	32	reducing	reduce	VERB
fbem-32317	43	33	reliance	reliance	NOUN
fbem-32317	43	34	on	on	ADP
fbem-32317	43	35	paid	pay	VERB
fbem-32317	43	36	traffic	traffic	NOUN
fbem-32317	43	37	.	.	PUNCT
fbem-32317	44	1	high	high	ADJ
fbem-32317	44	2	social	social	ADJ
fbem-32317	44	3	media	medium	NOUN
fbem-32317	44	4	activity	activity	NOUN
fbem-32317	44	5	and	and	CCONJ
fbem-32317	44	6	significant	significant	ADJ
fbem-32317	44	7	fan	fan	NOUN
fbem-32317	44	8	growth	growth	NOUN
fbem-32317	44	9	.	.	PUNCT
fbem-32317	45	1	3	3	X
fbem-32317	45	2	.	.	X
fbem-32317	45	3	insufficient	insufficient	ADJ
fbem-32317	45	4	brand	brand	NOUN
fbem-32317	45	5	awareness	awareness	NOUN
fbem-32317	45	6	in	in	ADP
fbem-32317	45	7	some	some	DET
fbem-32317	45	8	emerging	emerge	VERB
fbem-32317	45	9	markets	market	NOUN
fbem-32317	45	10	:	:	PUNCT
fbem-32317	45	11	uneven	uneven	ADJ
fbem-32317	45	12	brand	brand	NOUN
fbem-32317	45	13	awareness	awareness	NOUN
fbem-32317	45	14	and	and	CCONJ
fbem-32317	45	15	market	market	NOUN
fbem-32317	45	16	penetration	penetration	NOUN
fbem-32317	45	17	in	in	ADP
fbem-32317	45	18	certain	certain	ADJ
fbem-32317	45	19	emerging	emerge	VERB
fbem-32317	45	20	markets	market	NOUN
fbem-32317	45	21	,	,	PUNCT
fbem-32317	45	22	requiring	require	VERB
fbem-32317	45	23	more	more	ADJ
fbem-32317	45	24	resources	resource	NOUN
fbem-32317	45	25	to	to	PART
fbem-32317	45	26	build	build	VERB
fbem-32317	45	27	initial	initial	ADJ
fbem-32317	45	28	recognition	recognition	NOUN
fbem-32317	45	29	.	.	PUNCT
fbem-32317	46	1	4	4	X
fbem-32317	46	2	.	.	X
fbem-32317	46	3	extreme	extreme	ADJ
fbem-32317	46	4	cost	cost	NOUN
fbem-32317	46	5	-	-	PUNCT
fbem-32317	46	6	performance	performance	NOUN
fbem-32317	46	7	&	&	CCONJ
fbem-32317	46	8	massive	massive	ADJ
fbem-32317	46	9	sku	sku	NOUN
fbem-32317	46	10	range	range	NOUN
fbem-32317	46	11	:	:	PUNCT
fbem-32317	46	12	product	product	NOUN
fbem-32317	46	13	prices	price	NOUN
fbem-32317	46	14	significantly	significantly	ADV
fbem-32317	46	15	lower	low	ADJ
fbem-32317	46	16	than	than	ADP
fbem-32317	46	17	competitors	competitor	NOUN
fbem-32317	46	18	,	,	PUNCT
fbem-32317	46	19	offering	offer	VERB
fbem-32317	46	20	a	a	DET
fbem-32317	46	21	vast	vast	ADJ
fbem-32317	46	22	selection	selection	NOUN
fbem-32317	46	23	of	of	ADP
fbem-32317	46	24	styles	style	NOUN
fbem-32317	46	25	to	to	PART
fbem-32317	46	26	meet	meet	VERB
fbem-32317	46	27	diverse	diverse	ADJ
fbem-32317	46	28	needs	need	NOUN
fbem-32317	46	29	.	.	PUNCT
fbem-32317	47	1	4	4	X
fbem-32317	47	2	.	.	X
fbem-32317	47	3	limitations	limitation	NOUN
fbem-32317	47	4	of	of	ADP
fbem-32317	47	5	fast	fast	ADJ
fbem-32317	47	6	fashion	fashion	NOUN
fbem-32317	47	7	brand	brand	NOUN
fbem-32317	47	8	characteristics	characteristic	NOUN
fbem-32317	47	9	:	:	PUNCT
fbem-32317	47	10	success	success	NOUN
fbem-32317	47	11	model	model	NOUN
fbem-32317	47	12	may	may	AUX
fbem-32317	47	13	be	be	AUX
fbem-32317	47	14	confined	confine	VERB
fbem-32317	47	15	to	to	ADP
fbem-32317	47	16	the	the	DET
fbem-32317	47	17	fast	fast	ADJ
fbem-32317	47	18	fashion	fashion	NOUN
fbem-32317	47	19	sector	sector	NOUN
fbem-32317	47	20	and	and	CCONJ
fbem-32317	47	21	difficult	difficult	ADJ
fbem-32317	47	22	to	to	PART
fbem-32317	47	23	replicate	replicate	VERB
fbem-32317	47	24	directly	directly	ADV
fbem-32317	47	25	in	in	ADP
fbem-32317	47	26	other	other	ADJ
fbem-32317	47	27	industries	industry	NOUN
fbem-32317	47	28	.	.	PUNCT
fbem-32317	48	1	5	5	X
fbem-32317	48	2	.	.	X
fbem-32317	48	3	consumer	consumer	NOUN
fbem-32317	48	4	-	-	PUNCT
fbem-32317	48	5	centric	centric	NOUN
fbem-32317	48	6	product	product	NOUN
fbem-32317	48	7	development	development	NOUN
fbem-32317	48	8	&	&	CCONJ
fbem-32317	48	9	design	design	PROPN
fbem-32317	48	10	:	:	PUNCT
fbem-32317	48	11	deep	deep	ADJ
fbem-32317	48	12	understanding	understanding	NOUN
fbem-32317	48	13	of	of	ADP
fbem-32317	48	14	consumer	consumer	NOUN
fbem-32317	48	15	needs	need	NOUN
fbem-32317	48	16	,	,	PUNCT
fbem-32317	48	17	experienced	experienced	ADJ
fbem-32317	48	18	design	design	NOUN
fbem-32317	48	19	team	team	NOUN
fbem-32317	48	20	capable	capable	ADJ
fbem-32317	48	21	of	of	ADP
fbem-32317	48	22	creating	create	VERB
fbem-32317	48	23	unique	unique	ADJ
fbem-32317	48	24	styles	style	NOUN
fbem-32317	48	25	.	.	PUNCT
fbem-32317	49	1	5	5	X
fbem-32317	49	2	.	.	X
fbem-32317	49	3	low	low	ADJ
fbem-32317	49	4	-	-	PUNCT
fbem-32317	49	5	key	key	NOUN
fbem-32317	49	6	operation	operation	NOUN
fbem-32317	49	7	&	&	CCONJ
fbem-32317	49	8	limited	limited	ADJ
fbem-32317	49	9	public	public	ADJ
fbem-32317	49	10	information	information	NOUN
fbem-32317	49	11	:	:	PUNCT
fbem-32317	49	12	historically	historically	ADV
fbem-32317	49	13	low	low	ADJ
fbem-32317	49	14	-	-	PUNCT
fbem-32317	49	15	key	key	NOUN
fbem-32317	49	16	operational	operational	ADJ
fbem-32317	49	17	style	style	NOUN
fbem-32317	49	18	and	and	CCONJ
fbem-32317	49	19	scarce	scarce	ADJ
fbem-32317	49	20	public	public	ADJ
fbem-32317	49	21	information	information	NOUN
fbem-32317	49	22	hinder	hinder	VERB
fbem-32317	49	23	in	in	ADP
fbem-32317	49	24	-	-	PUNCT
fbem-32317	49	25	depth	depth	NOUN
fbem-32317	49	26	external	external	ADJ
fbem-32317	49	27	research	research	NOUN
fbem-32317	49	28	.	.	PUNCT
fbem-32317	50	1	6	6	X
fbem-32317	50	2	.	.	X
fbem-32317	50	3	strong	strong	ADJ
fbem-32317	50	4	localization	localization	NOUN
fbem-32317	50	5	operation	operation	NOUN
fbem-32317	50	6	capability	capability	NOUN
fbem-32317	50	7	:	:	PUNCT
fbem-32317	50	8	precise	precise	ADJ
fbem-32317	50	9	localized	localized	ADJ
fbem-32317	50	10	marketing	marketing	NOUN
fbem-32317	50	11	strategies	strategy	NOUN
fbem-32317	50	12	,	,	PUNCT
fbem-32317	50	13	adjusting	adjust	VERB
fbem-32317	50	14	content	content	NOUN
fbem-32317	50	15	and	and	CCONJ
fbem-32317	50	16	kol	kol	PROPN
fbem-32317	50	17	selection	selection	NOUN
fbem-32317	50	18	based	base	VERB
fbem-32317	50	19	on	on	ADP
fbem-32317	50	20	local	local	ADJ
fbem-32317	50	21	aesthetics	aesthetic	NOUN
fbem-32317	50	22	and	and	CCONJ
fbem-32317	50	23	cultural	cultural	ADJ
fbem-32317	50	24	customs	custom	NOUN
fbem-32317	50	25	.	.	PUNCT
fbem-32317	51	1	6	6	NUM
fbem-32317	51	2	.	.	X
fbem-32317	51	3	difficulty	difficulty	NOUN
fbem-32317	51	4	in	in	ADP
fbem-32317	51	5	traffic	traffic	NOUN
fbem-32317	51	6	acquisition	acquisition	NOUN
fbem-32317	51	7	/	/	SYM
fbem-32317	51	8	conversion	conversion	PROPN
fbem-32317	51	9	&	&	CCONJ
fbem-32317	51	10	rising	rise	VERB
fbem-32317	51	11	marketing	marketing	NOUN
fbem-32317	51	12	costs	cost	NOUN
fbem-32317	51	13	:	:	PUNCT
fbem-32317	51	14	high	high	ADJ
fbem-32317	51	15	customer	customer	NOUN
fbem-32317	51	16	acquisition	acquisition	NOUN
fbem-32317	51	17	cost	cost	NOUN
fbem-32317	51	18	,	,	PUNCT
fbem-32317	51	19	significant	significant	ADJ
fbem-32317	51	20	challenges	challenge	NOUN
fbem-32317	51	21	in	in	ADP
fbem-32317	51	22	acquiring	acquire	VERB
fbem-32317	51	23	and	and	CCONJ
fbem-32317	51	24	converting	convert	VERB
fbem-32317	51	25	new	new	ADJ
fbem-32317	51	26	traffic	traffic	NOUN
fbem-32317	51	27	,	,	PUNCT
fbem-32317	51	28	significant	significant	ADJ
fbem-32317	51	29	rise	rise	NOUN
fbem-32317	51	30	in	in	ADP
fbem-32317	51	31	advertising	advertising	NOUN
fbem-32317	51	32	costs	cost	NOUN
fbem-32317	51	33	.	.	PUNCT
fbem-32317	52	1	7	7	X
fbem-32317	52	2	.	.	X
fbem-32317	52	3	advanced	advanced	ADJ
fbem-32317	52	4	warehousing	warehousing	PROPN
fbem-32317	52	5	&	&	CCONJ
fbem-32317	52	6	logistics	logistic	NOUN
fbem-32317	52	7	management	management	NOUN
fbem-32317	52	8	:	:	PUNCT
fbem-32317	52	9	digital	digital	ADJ
fbem-32317	52	10	warehousing	warehousing	NOUN
fbem-32317	52	11	system	system	NOUN
fbem-32317	52	12	,	,	PUNCT
fbem-32317	52	13	strategic	strategic	ADJ
fbem-32317	52	14	overseas	overseas	ADJ
fbem-32317	52	15	warehouse	warehouse	NOUN
fbem-32317	52	16	layout	layout	NOUN
fbem-32317	52	17	shortening	shortening	NOUN
fbem-32317	52	18	delivery	delivery	NOUN
fbem-32317	52	19	times	time	NOUN
fbem-32317	52	20	,	,	PUNCT
fbem-32317	52	21	improving	improve	VERB
fbem-32317	52	22	efficiency	efficiency	NOUN
fbem-32317	52	23	,	,	PUNCT
fbem-32317	52	24	and	and	CCONJ
fbem-32317	52	25	simplifying	simplify	VERB
fbem-32317	52	26	return	return	NOUN
fbem-32317	52	27	processes	process	NOUN
fbem-32317	52	28	.	.	PUNCT
fbem-32317	53	1	7	7	X
fbem-32317	53	2	.	.	X
fbem-32317	53	3	shortage	shortage	NOUN
fbem-32317	53	4	of	of	ADP
fbem-32317	53	5	cross	cross	ADJ
fbem-32317	53	6	-	-	ADJ
fbem-32317	53	7	border	border	ADJ
fbem-32317	53	8	e	e	PROPN
fbem-32317	53	9	-	-	NOUN
fbem-32317	53	10	commerce	commerce	NOUN
fbem-32317	53	11	talent	talent	NOUN
fbem-32317	53	12	:	:	PUNCT
fbem-32317	53	13	lack	lack	NOUN
fbem-32317	53	14	of	of	ADP
fbem-32317	53	15	comprehensive	comprehensive	ADJ
fbem-32317	53	16	talent	talent	NOUN
fbem-32317	53	17	with	with	ADP
fbem-32317	53	18	international	international	ADJ
fbem-32317	53	19	vision	vision	NOUN
fbem-32317	53	20	,	,	PUNCT
fbem-32317	53	21	digital	digital	ADJ
fbem-32317	53	22	marketing	marketing	NOUN
fbem-32317	53	23	expertise	expertise	NOUN
fbem-32317	53	24	,	,	PUNCT
fbem-32317	53	25	it	it	PRON
fbem-32317	53	26	skills	skill	VERB
fbem-32317	53	27	,	,	PUNCT
fbem-32317	53	28	and	and	CCONJ
fbem-32317	53	29	local	local	ADJ
fbem-32317	53	30	language	language	NOUN
fbem-32317	53	31	capabilities	capability	NOUN
fbem-32317	53	32	.	.	PUNCT
fbem-32317	54	1	8	8	X
fbem-32317	54	2	.	.	X
fbem-32317	54	3	comprehensive	comprehensive	ADJ
fbem-32317	54	4	customer	customer	NOUN
fbem-32317	54	5	service	service	NOUN
fbem-32317	54	6	system	system	NOUN
fbem-32317	54	7	:	:	PUNCT
fbem-32317	54	8	globally	globally	ADV
fbem-32317	54	9	dispersed	disperse	VERB
fbem-32317	54	10	multilingual	multilingual	ADJ
fbem-32317	54	11	customer	customer	NOUN
fbem-32317	54	12	service	service	NOUN
fbem-32317	54	13	team	team	NOUN
fbem-32317	54	14	,	,	PUNCT
fbem-32317	54	15	generous	generous	ADJ
fbem-32317	54	16	return	return	NOUN
fbem-32317	54	17	policy	policy	NOUN
fbem-32317	54	18	(	(	PUNCT
fbem-32317	54	19	45	45	NUM
fbem-32317	54	20	-	-	PUNCT
fbem-32317	54	21	day	day	NOUN
fbem-32317	54	22	unconditional	unconditional	ADJ
fbem-32317	54	23	refund	refund	NOUN
fbem-32317	54	24	,	,	PUNCT
fbem-32317	54	25	free	free	ADJ
fbem-32317	54	26	shipping	shipping	NOUN
fbem-32317	54	27	for	for	ADP
fbem-32317	54	28	first	first	ADJ
fbem-32317	54	29	order	order	NOUN
fbem-32317	54	30	)	)	PUNCT
fbem-32317	54	31	.	.	PUNCT
fbem-32317	55	1	3	3	NUM
fbem-32317	55	2	table	table	NOUN
fbem-32317	55	3	1	1	NUM
fbem-32317	55	4	.	.	PUNCT
fbem-32317	56	1	shein	shein	PROPN
fbem-32317	56	2	’s	’s	PROPN
fbem-32317	56	3	swot	swot	PROPN
fbem-32317	56	4	analysis	analysis	PROPN
fbem-32317	56	5	chart	chart	NOUN
fbem-32317	56	6	(	(	PUNCT
fbem-32317	56	7	2	2	NUM
fbem-32317	56	8	)	)	PUNCT
fbem-32317	56	9	external	external	ADJ
fbem-32317	56	10	factors	factor	NOUN
fbem-32317	56	11	opportunities	opportunity	NOUN
fbem-32317	56	12	(	(	PUNCT
fbem-32317	56	13	o	o	NOUN
fbem-32317	56	14	)	)	PUNCT
fbem-32317	56	15	threats	threat	NOUN
fbem-32317	56	16	(	(	PUNCT
fbem-32317	56	17	t	t	NOUN
fbem-32317	56	18	)	)	PUNCT
fbem-32317	56	19	1	1	NUM
fbem-32317	56	20	.	.	PUNCT
fbem-32317	56	21	domestic	domestic	ADJ
fbem-32317	56	22	policy	policy	NOUN
fbem-32317	56	23	support	support	NOUN
fbem-32317	56	24	:	:	PUNCT
fbem-32317	56	25	the	the	DET
fbem-32317	56	26	chinese	chinese	ADJ
fbem-32317	56	27	government	government	NOUN
fbem-32317	56	28	strongly	strongly	ADV
fbem-32317	56	29	supports	support	VERB
fbem-32317	56	30	cross	cross	ADJ
fbem-32317	56	31	-	-	ADJ
fbem-32317	56	32	border	border	ADJ
fbem-32317	56	33	ecommerce	ecommerce	NOUN
fbem-32317	56	34	development	development	NOUN
fbem-32317	56	35	,	,	PUNCT
fbem-32317	56	36	issuing	issue	VERB
fbem-32317	56	37	multiple	multiple	ADJ
fbem-32317	56	38	supportive	supportive	ADJ
fbem-32317	56	39	policies	policy	NOUN
fbem-32317	56	40	.	.	PUNCT
fbem-32317	57	1	1	1	X
fbem-32317	57	2	.	.	X
fbem-32317	57	3	international	international	ADJ
fbem-32317	57	4	political	political	ADJ
fbem-32317	57	5	instability	instability	NOUN
fbem-32317	57	6	&	&	CCONJ
fbem-32317	57	7	trade	trade	NOUN
fbem-32317	57	8	protectionism	protectionism	NOUN
fbem-32317	57	9	:	:	PUNCT
fbem-32317	57	10	prevalence	prevalence	NOUN
fbem-32317	57	11	of	of	ADP
fbem-32317	57	12	unilateralism	unilateralism	NOUN
fbem-32317	57	13	and	and	CCONJ
fbem-32317	57	14	trade	trade	NOUN
fbem-32317	57	15	protectionism	protectionism	NOUN
fbem-32317	57	16	,	,	PUNCT
fbem-32317	57	17	geopolitical	geopolitical	ADJ
fbem-32317	57	18	tensions	tension	NOUN
fbem-32317	57	19	impacting	impact	VERB
fbem-32317	57	20	cross	cross	ADJ
fbem-32317	57	21	-	-	ADJ
fbem-32317	57	22	border	border	ADJ
fbem-32317	57	23	e	e	PROPN
fbem-32317	57	24	-	-	NOUN
fbem-32317	57	25	commerce	commerce	NOUN
fbem-32317	57	26	operations	operation	NOUN
fbem-32317	57	27	.	.	PUNCT
fbem-32317	58	1	2	2	X
fbem-32317	58	2	.	.	X
fbem-32317	58	3	continuous	continuous	ADJ
fbem-32317	58	4	expansion	expansion	NOUN
fbem-32317	58	5	of	of	ADP
fbem-32317	58	6	cross	cross	ADJ
fbem-32317	58	7	-	-	ADJ
fbem-32317	58	8	border	border	ADJ
fbem-32317	58	9	e	e	PROPN
fbem-32317	58	10	-	-	NOUN
fbem-32317	58	11	commerce	commerce	NOUN
fbem-32317	58	12	scale	scale	NOUN
fbem-32317	58	13	:	:	PUNCT
fbem-32317	58	14	china	china	PROPN
fbem-32317	58	15	’s	’s	PART
fbem-32317	58	16	cross	cross	ADJ
fbem-32317	58	17	-	-	ADJ
fbem-32317	58	18	border	border	ADJ
fbem-32317	58	19	e	e	NOUN
fbem-32317	58	20	-	-	NOUN
fbem-32317	58	21	commerce	commerce	NOUN
fbem-32317	58	22	import	import	NOUN
fbem-32317	58	23	and	and	CCONJ
fbem-32317	58	24	export	export	NOUN
fbem-32317	58	25	volume	volume	NOUN
fbem-32317	58	26	continues	continue	VERB
fbem-32317	58	27	to	to	PART
fbem-32317	58	28	grow	grow	VERB
fbem-32317	58	29	;	;	PUNCT
fbem-32317	58	30	global	global	ADJ
fbem-32317	58	31	retail	retail	ADJ
fbem-32317	58	32	e	e	PROPN
fbem-32317	58	33	-	-	NOUN
fbem-32317	58	34	commerce	commerce	NOUN
fbem-32317	58	35	surges	surge	VERB
fbem-32317	58	36	.	.	PUNCT
fbem-32317	59	1	2	2	X
fbem-32317	59	2	.	.	X
fbem-32317	59	3	increasingly	increasingly	ADV
fbem-32317	59	4	strict	strict	ADJ
fbem-32317	59	5	regulations	regulation	NOUN
fbem-32317	59	6	&	&	CCONJ
fbem-32317	59	7	compliance	compliance	NOUN
fbem-32317	59	8	requirements	requirement	NOUN
fbem-32317	59	9	:	:	PUNCT
fbem-32317	59	10	stricter	strict	ADJ
fbem-32317	59	11	regulations	regulation	NOUN
fbem-32317	59	12	on	on	ADP
fbem-32317	59	13	data	datum	NOUN
fbem-32317	59	14	privacy	privacy	NOUN
fbem-32317	59	15	,	,	PUNCT
fbem-32317	59	16	intellectual	intellectual	ADJ
fbem-32317	59	17	property	property	NOUN
fbem-32317	59	18	,	,	PUNCT
fbem-32317	59	19	taxation	taxation	NOUN
fbem-32317	59	20	,	,	PUNCT
fbem-32317	59	21	etc	etc	X
fbem-32317	59	22	.	.	X
fbem-32317	59	23	,	,	PUNCT
fbem-32317	59	24	in	in	ADP
fbem-32317	59	25	various	various	ADJ
fbem-32317	59	26	countries	country	NOUN
fbem-32317	59	27	increase	increase	VERB
fbem-32317	59	28	compliance	compliance	NOUN
fbem-32317	59	29	costs	cost	NOUN
fbem-32317	59	30	and	and	CCONJ
fbem-32317	59	31	operational	operational	ADJ
fbem-32317	59	32	risks	risk	NOUN
fbem-32317	59	33	.	.	PUNCT
fbem-32317	60	1	3	3	X
fbem-32317	60	2	.	.	X
fbem-32317	60	3	growth	growth	NOUN
fbem-32317	60	4	in	in	ADP
fbem-32317	60	5	b2c	b2c	ADJ
fbem-32317	60	6	model	model	NOUN
fbem-32317	60	7	share	share	NOUN
fbem-32317	60	8	:	:	PUNCT
fbem-32317	60	9	rapid	rapid	ADJ
fbem-32317	60	10	development	development	NOUN
fbem-32317	60	11	of	of	ADP
fbem-32317	60	12	cross	cross	ADJ
fbem-32317	60	13	-	-	ADJ
fbem-32317	60	14	border	border	ADJ
fbem-32317	60	15	e	e	NOUN
fbem-32317	60	16	-	-	ADJ
fbem-32317	60	17	commerce	commerce	ADJ
fbem-32317	60	18	b2c	b2c	NOUN
fbem-32317	60	19	models	model	NOUN
fbem-32317	60	20	,	,	PUNCT
fbem-32317	60	21	promising	promise	VERB
fbem-32317	60	22	prospects	prospect	NOUN
fbem-32317	60	23	for	for	ADP
fbem-32317	60	24	dtc	dtc	NOUN
fbem-32317	60	25	brands	brand	NOUN
fbem-32317	60	26	.	.	PUNCT
fbem-32317	61	1	3	3	X
fbem-32317	61	2	.	.	X
fbem-32317	61	3	intensifying	intensify	VERB
fbem-32317	61	4	global	global	ADJ
fbem-32317	61	5	market	market	NOUN
fbem-32317	61	6	competition	competition	NOUN
fbem-32317	61	7	:	:	PUNCT
fbem-32317	61	8	fierce	fierce	ADJ
fbem-32317	61	9	competition	competition	NOUN
fbem-32317	61	10	from	from	ADP
fbem-32317	61	11	traditional	traditional	ADJ
fbem-32317	61	12	fast	fast	ADJ
fbem-32317	61	13	fashion	fashion	NOUN
fbem-32317	61	14	giants	giant	NOUN
fbem-32317	61	15	(	(	PUNCT
fbem-32317	61	16	zara	zara	PROPN
fbem-32317	61	17	,	,	PUNCT
fbem-32317	61	18	h&m	h&m	PROPN
fbem-32317	61	19	)	)	PUNCT
fbem-32317	61	20	and	and	CCONJ
fbem-32317	61	21	emerging	emerge	VERB
fbem-32317	61	22	e	e	PROPN
fbem-32317	61	23	-	-	NOUN
fbem-32317	61	24	commerce	commerce	NOUN
fbem-32317	61	25	platforms	platform	NOUN
fbem-32317	61	26	(	(	PUNCT
fbem-32317	61	27	temu	temu	PROPN
fbem-32317	61	28	,	,	PUNCT
fbem-32317	61	29	shopee	shopee	NOUN
fbem-32317	61	30	,	,	PUNCT
fbem-32317	61	31	lazada	lazada	NOUN
fbem-32317	61	32	)	)	PUNCT
fbem-32317	61	33	.	.	PUNCT
fbem-32317	62	1	4	4	X
fbem-32317	62	2	.	.	X
fbem-32317	62	3	strong	strong	ADJ
fbem-32317	62	4	rebound	rebound	NOUN
fbem-32317	62	5	in	in	ADP
fbem-32317	62	6	capital	capital	NOUN
fbem-32317	62	7	investment	investment	NOUN
fbem-32317	62	8	in	in	ADP
fbem-32317	62	9	cross	cross	ADJ
fbem-32317	62	10	-	-	ADJ
fbem-32317	62	11	border	border	ADJ
fbem-32317	62	12	ecommerce	ecommerce	NOUN
fbem-32317	62	13	,	,	PUNCT
fbem-32317	62	14	indicating	indicate	VERB
fbem-32317	62	15	growth	growth	NOUN
fbem-32317	62	16	potential	potential	NOUN
fbem-32317	62	17	.	.	PUNCT
fbem-32317	63	1	4	4	X
fbem-32317	63	2	.	.	X
fbem-32317	63	3	chinese	chinese	ADJ
fbem-32317	63	4	brands	brand	NOUN
fbem-32317	63	5	face	face	VERB
fbem-32317	63	6	cultural	cultural	ADJ
fbem-32317	63	7	differences	difference	NOUN
fbem-32317	63	8	and	and	CCONJ
fbem-32317	63	9	cognitive	cognitive	ADJ
fbem-32317	63	10	biases	bias	NOUN
fbem-32317	63	11	in	in	ADP
fbem-32317	63	12	international	international	ADJ
fbem-32317	63	13	markets	market	NOUN
fbem-32317	63	14	,	,	PUNCT
fbem-32317	63	15	weakening	weaken	VERB
fbem-32317	63	16	brand	brand	NOUN
fbem-32317	63	17	image	image	NOUN
fbem-32317	63	18	.	.	PUNCT
fbem-32317	64	1	5	5	X
fbem-32317	64	2	.	.	X
fbem-32317	64	3	china	china	PROPN
fbem-32317	64	4	as	as	ADP
fbem-32317	64	5	a	a	DET
fbem-32317	64	6	major	major	ADJ
fbem-32317	64	7	cross	cross	ADJ
fbem-32317	64	8	-	-	ADJ
fbem-32317	64	9	border	border	ADJ
fbem-32317	64	10	shopping	shopping	NOUN
fbem-32317	64	11	destination	destination	NOUN
fbem-32317	64	12	:	:	PUNCT
fbem-32317	64	13	strong	strong	ADJ
fbem-32317	64	14	overseas	overseas	ADJ
fbem-32317	64	15	demand	demand	NOUN
fbem-32317	64	16	for	for	ADP
fbem-32317	64	17	chinese	chinese	ADJ
fbem-32317	64	18	products	product	NOUN
fbem-32317	64	19	.	.	PUNCT
fbem-32317	65	1	5	5	X
fbem-32317	65	2	.	.	PUNCT
fbem-32317	65	3	"	"	PUNCT
fbem-32317	65	4	made	make	VERB
fbem-32317	65	5	in	in	ADP
fbem-32317	65	6	china	china	PROPN
fbem-32317	65	7	"	"	PUNCT
fbem-32317	65	8	stereotype	stereotype	NOUN
fbem-32317	65	9	:	:	PUNCT
fbem-32317	65	10	long	long	ADV
fbem-32317	65	11	-	-	PUNCT
fbem-32317	65	12	standing	stand	VERB
fbem-32317	65	13	"	"	PUNCT
fbem-32317	65	14	low	low	ADJ
fbem-32317	65	15	-	-	PUNCT
fbem-32317	65	16	price	price	NOUN
fbem-32317	65	17	,	,	PUNCT
fbem-32317	65	18	low	low	ADJ
fbem-32317	65	19	-	-	PUNCT
fbem-32317	65	20	quality	quality	NOUN
fbem-32317	65	21	"	"	PUNCT
fbem-32317	65	22	stereotype	stereotype	NOUN
fbem-32317	65	23	hinders	hinder	VERB
fbem-32317	65	24	brand	brand	NOUN
fbem-32317	65	25	perception	perception	NOUN
fbem-32317	65	26	.	.	PUNCT
fbem-32317	66	1	6	6	X
fbem-32317	66	2	.	.	X
fbem-32317	66	3	the	the	DET
fbem-32317	66	4	pandemic	pandemic	NOUN
fbem-32317	66	5	accelerated	accelerate	VERB
fbem-32317	66	6	online	online	ADJ
fbem-32317	66	7	consumption	consumption	NOUN
fbem-32317	66	8	,	,	PUNCT
fbem-32317	66	9	providing	provide	VERB
fbem-32317	66	10	shein	shein	PROPN
fbem-32317	66	11	with	with	ADP
fbem-32317	66	12	significant	significant	ADJ
fbem-32317	66	13	growth	growth	NOUN
fbem-32317	66	14	opportunities	opportunity	NOUN
fbem-32317	66	15	.	.	PUNCT
fbem-32317	67	1	6	6	NUM
fbem-32317	67	2	.	.	X
fbem-32317	67	3	over	over	ADP
fbem-32317	67	4	-	-	PUNCT
fbem-32317	67	5	reliance	reliance	NOUN
fbem-32317	67	6	on	on	ADP
fbem-32317	67	7	third	third	ADJ
fbem-32317	67	8	-	-	PUNCT
fbem-32317	67	9	party	party	NOUN
fbem-32317	67	10	platforms	platform	NOUN
fbem-32317	67	11	may	may	AUX
fbem-32317	67	12	lead	lead	VERB
fbem-32317	67	13	to	to	ADP
fbem-32317	67	14	account	account	NOUN
fbem-32317	67	15	bans	ban	NOUN
fbem-32317	67	16	and	and	CCONJ
fbem-32317	67	17	substantial	substantial	ADJ
fbem-32317	67	18	losses	loss	NOUN
fbem-32317	67	19	.	.	PUNCT
fbem-32317	68	1	7	7	X
fbem-32317	68	2	.	.	X
fbem-32317	68	3	generation	generation	NOUN
fbem-32317	68	4	z	z	NOUN
fbem-32317	68	5	’s	’s	NOUN
fbem-32317	68	6	pursuit	pursuit	NOUN
fbem-32317	68	7	of	of	ADP
fbem-32317	68	8	individuality	individuality	NOUN
fbem-32317	68	9	and	and	CCONJ
fbem-32317	68	10	emphasis	emphasis	NOUN
fbem-32317	68	11	on	on	ADP
fbem-32317	68	12	social	social	ADJ
fbem-32317	68	13	interaction	interaction	NOUN
fbem-32317	68	14	aligns	align	VERB
fbem-32317	68	15	with	with	ADP
fbem-32317	68	16	shein	shein	PROPN
fbem-32317	68	17	’s	’s	PART
fbem-32317	68	18	core	core	PROPN
fbem-32317	68	19	target	target	NOUN
fbem-32317	68	20	audience	audience	NOUN
fbem-32317	68	21	.	.	PUNCT
fbem-32317	69	1	7	7	X
fbem-32317	69	2	.	.	X
fbem-32317	69	3	severe	severe	ADJ
fbem-32317	69	4	product	product	NOUN
fbem-32317	69	5	homogenization	homogenization	NOUN
fbem-32317	69	6	,	,	PUNCT
fbem-32317	69	7	fierce	fierce	ADJ
fbem-32317	69	8	market	market	NOUN
fbem-32317	69	9	competition	competition	NOUN
fbem-32317	69	10	,	,	PUNCT
fbem-32317	69	11	and	and	CCONJ
fbem-32317	69	12	declining	decline	VERB
fbem-32317	69	13	traffic	traffic	NOUN
fbem-32317	69	14	dividends	dividend	NOUN
fbem-32317	69	15	.	.	PUNCT
fbem-32317	70	1	8	8	X
fbem-32317	70	2	.	.	PUNCT
fbem-32317	70	3	social	social	ADJ
fbem-32317	70	4	media	medium	NOUN
fbem-32317	70	5	platform	platform	NOUN
fbem-32317	70	6	traffic	traffic	NOUN
fbem-32317	70	7	dividends	dividend	NOUN
fbem-32317	70	8	and	and	CCONJ
fbem-32317	70	9	strong	strong	ADJ
fbem-32317	70	10	social	social	ADJ
fbem-32317	70	11	shopping	shopping	NOUN
fbem-32317	70	12	demand	demand	NOUN
fbem-32317	70	13	.	.	PUNCT
fbem-32317	71	1	8	8	X
fbem-32317	71	2	.	.	X
fbem-32317	71	3	high	high	ADJ
fbem-32317	71	4	replicability	replicability	NOUN
fbem-32317	71	5	of	of	ADP
fbem-32317	71	6	fast	fast	ADJ
fbem-32317	71	7	fashion	fashion	NOUN
fbem-32317	71	8	products	product	NOUN
fbem-32317	71	9	:	:	PUNCT
fbem-32317	71	10	designs	design	NOUN
fbem-32317	71	11	easily	easily	ADV
fbem-32317	71	12	imitated	imitate	VERB
fbem-32317	71	13	,	,	PUNCT
fbem-32317	71	14	requiring	require	VERB
fbem-32317	71	15	continuous	continuous	ADJ
fbem-32317	71	16	innovation	innovation	NOUN
fbem-32317	71	17	.	.	PUNCT
fbem-32317	72	1	9	9	X
fbem-32317	72	2	.	.	X
fbem-32317	72	3	high	high	ADJ
fbem-32317	72	4	internet	internet	NOUN
fbem-32317	72	5	penetration	penetration	NOUN
fbem-32317	72	6	,	,	PUNCT
fbem-32317	72	7	payment	payment	NOUN
fbem-32317	72	8	and	and	CCONJ
fbem-32317	72	9	logistics	logistic	NOUN
fbem-32317	72	10	systems	system	NOUN
fbem-32317	72	11	.	.	PUNCT
fbem-32317	73	1	9	9	X
fbem-32317	73	2	.	.	X
fbem-32317	73	3	reputation	reputation	NOUN
fbem-32317	73	4	management	management	NOUN
fbem-32317	73	5	challenges	challenge	NOUN
fbem-32317	73	6	:	:	PUNCT
fbem-32317	73	7	negative	negative	ADJ
fbem-32317	73	8	reputation	reputation	NOUN
fbem-32317	73	9	(	(	PUNCT
fbem-32317	73	10	e.g.	e.g.	ADV
fbem-32317	73	11	,	,	PUNCT
fbem-32317	73	12	labor	labor	NOUN
fbem-32317	73	13	,	,	PUNCT
fbem-32317	73	14	environmental	environmental	ADJ
fbem-32317	73	15	,	,	PUNCT
fbem-32317	73	16	plagiarism	plagiarism	NOUN
fbem-32317	73	17	issues	issue	NOUN
fbem-32317	73	18	)	)	PUNCT
fbem-32317	73	19	may	may	AUX
fbem-32317	73	20	trigger	trigger	VERB
fbem-32317	73	21	consumer	consumer	NOUN
fbem-32317	73	22	boycotts	boycott	NOUN
fbem-32317	73	23	.	.	PUNCT
fbem-32317	74	1	10	10	NUM
fbem-32317	74	2	.	.	X
fbem-32317	74	3	rapid	rapid	ADJ
fbem-32317	74	4	internet	internet	NOUN
fbem-32317	74	5	growth	growth	NOUN
fbem-32317	74	6	in	in	ADP
fbem-32317	74	7	regions	region	NOUN
fbem-32317	74	8	like	like	ADP
fbem-32317	74	9	southeast	southeast	PROPN
fbem-32317	74	10	asia	asia	PROPN
fbem-32317	74	11	presents	present	VERB
fbem-32317	74	12	significant	significant	ADJ
fbem-32317	74	13	e	e	NOUN
fbem-32317	74	14	-	-	NOUN
fbem-32317	74	15	commerce	commerce	NOUN
fbem-32317	74	16	potential	potential	NOUN
fbem-32317	74	17	.	.	PUNCT
fbem-32317	75	1	11	11	X
fbem-32317	75	2	.	.	PUNCT
fbem-32317	76	1	mature	mature	ADJ
fbem-32317	76	2	markets	market	NOUN
fbem-32317	76	3	with	with	ADP
fbem-32317	76	4	high	high	ADJ
fbem-32317	76	5	level	level	NOUN
fbem-32317	76	6	of	of	ADP
fbem-32317	76	7	information	information	NOUN
fbem-32317	76	8	and	and	CCONJ
fbem-32317	76	9	strong	strong	ADJ
fbem-32317	76	10	consumption	consumption	NOUN
fbem-32317	76	11	capacity	capacity	NOUN
fbem-32317	76	12	.	.	PUNCT
fbem-32317	77	1	12	12	NUM
fbem-32317	77	2	.	.	PUNCT
fbem-32317	77	3	trend	trend	NOUN
fbem-32317	77	4	of	of	ADP
fbem-32317	77	5	"	"	PUNCT
fbem-32317	77	6	brand	brand	NOUN
fbem-32317	77	7	-	-	PUNCT
fbem-32317	77	8	effect	effect	NOUN
fbem-32317	77	9	integration	integration	NOUN
fbem-32317	77	10	"	"	PUNCT
fbem-32317	77	11	in	in	ADP
fbem-32317	77	12	marketing	marketing	NOUN
fbem-32317	77	13	:	:	PUNCT
fbem-32317	77	14	emphasis	emphasis	NOUN
fbem-32317	77	15	on	on	ADP
fbem-32317	77	16	combining	combine	VERB
fbem-32317	77	17	brand	brand	NOUN
fbem-32317	77	18	-	-	PUNCT
fbem-32317	77	19	building	building	NOUN
fbem-32317	77	20	with	with	ADP
fbem-32317	77	21	performance	performance	NOUN
fbem-32317	77	22	in	in	ADP
fbem-32317	77	23	marketing	marketing	NOUN
fbem-32317	77	24	.	.	PUNCT
fbem-32317	78	1	table	table	NOUN
fbem-32317	78	2	2	2	NUM
fbem-32317	78	3	.	.	X
fbem-32317	79	1	shein	shein	PROPN
fbem-32317	79	2	’s	’s	PART
fbem-32317	79	3	strategic	strategic	ADJ
fbem-32317	79	4	combination	combination	NOUN
fbem-32317	79	5	analysis	analysis	NOUN
fbem-32317	79	6	chart	chart	NOUN
fbem-32317	79	7	strategy	strategy	NOUN
fbem-32317	79	8	type	type	NOUN
fbem-32317	79	9	strategic	strategic	ADJ
fbem-32317	79	10	content	content	NOUN
fbem-32317	79	11	so	so	SCONJ
fbem-32317	79	12	strategy	strategy	NOUN
fbem-32317	79	13	1	1	NUM
fbem-32317	79	14	.	.	PUNCT
fbem-32317	79	15	leverage	leverage	VERB
fbem-32317	79	16	the	the	DET
fbem-32317	79	17	flexible	flexible	ADJ
fbem-32317	79	18	supply	supply	NOUN
fbem-32317	79	19	chain	chain	NOUN
fbem-32317	79	20	and	and	CCONJ
fbem-32317	79	21	data	datum	NOUN
fbem-32317	79	22	-	-	PUNCT
fbem-32317	79	23	driven	drive	VERB
fbem-32317	79	24	dtc	dtc	NOUN
fbem-32317	79	25	model	model	NOUN
fbem-32317	79	26	to	to	PART
fbem-32317	79	27	rapidly	rapidly	ADV
fbem-32317	79	28	respond	respond	VERB
fbem-32317	79	29	to	to	ADP
fbem-32317	79	30	the	the	DET
fbem-32317	79	31	"	"	PUNCT
fbem-32317	79	32	stay	stay	VERB
fbem-32317	79	33	-	-	PUNCT
fbem-32317	79	34	at	at	ADP
fbem-32317	79	35	-	-	PUNCT
fbem-32317	79	36	home	home	NOUN
fbem-32317	79	37	economy	economy	NOUN
fbem-32317	79	38	"	"	PUNCT
fbem-32317	79	39	and	and	CCONJ
fbem-32317	79	40	generation	generation	NOUN
fbem-32317	79	41	z	z	X
fbem-32317	79	42	’s	’s	ADV
fbem-32317	79	43	growing	grow	VERB
fbem-32317	79	44	purchasing	purchase	VERB
fbem-32317	79	45	power	power	NOUN
fbem-32317	79	46	:	:	PUNCT
fbem-32317	79	47	continuously	continuously	ADV
fbem-32317	79	48	launch	launch	VERB
fbem-32317	79	49	massive	massive	ADJ
fbem-32317	79	50	personalized	personalize	VERB
fbem-32317	79	51	products	product	NOUN
fbem-32317	79	52	to	to	PART
fbem-32317	79	53	meet	meet	VERB
fbem-32317	79	54	consumers	consumer	NOUN
fbem-32317	79	55	’	’	PART
fbem-32317	79	56	fashion	fashion	NOUN
fbem-32317	79	57	and	and	CCONJ
fbem-32317	79	58	self	self	NOUN
fbem-32317	79	59	-	-	PUNCT
fbem-32317	79	60	expression	expression	NOUN
fbem-32317	79	61	needs	need	NOUN
fbem-32317	79	62	.	.	PUNCT
fbem-32317	80	1	2	2	X
fbem-32317	80	2	.	.	X
fbem-32317	80	3	capitalize	capitalize	VERB
fbem-32317	80	4	on	on	ADP
fbem-32317	80	5	strong	strong	ADJ
fbem-32317	80	6	digital	digital	ADJ
fbem-32317	80	7	marketing	marketing	NOUN
fbem-32317	80	8	capabilities	capability	NOUN
fbem-32317	80	9	and	and	CCONJ
fbem-32317	80	10	private	private	ADJ
fbem-32317	80	11	traffic	traffic	NOUN
fbem-32317	80	12	pools	pool	NOUN
fbem-32317	80	13	to	to	PART
fbem-32317	80	14	seize	seize	VERB
fbem-32317	80	15	opportunities	opportunity	NOUN
fbem-32317	80	16	from	from	ADP
fbem-32317	80	17	the	the	DET
fbem-32317	80	18	social	social	ADJ
fbem-32317	80	19	comme	comme	PROPN
fbem-32317	80	20	rce	rce	PROPN
fbem-32317	80	21	boom	boom	NOUN
fbem-32317	80	22	:	:	PUNCT
fbem-32317	80	23	increase	increase	VERB
fbem-32317	80	24	investments	investment	NOUN
fbem-32317	80	25	in	in	ADP
fbem-32317	80	26	platforms	platform	NOUN
fbem-32317	80	27	like	like	ADP
fbem-32317	80	28	tiktok	tiktok	NOUN
fbem-32317	80	29	and	and	CCONJ
fbem-32317	80	30	instagram	instagram	PROPN
fbem-32317	80	31	,	,	PUNCT
fbem-32317	80	32	using	use	VERB
fbem-32317	80	33	creative	creative	ADJ
fbem-32317	80	34	content	content	NOUN
fbem-32317	80	35	and	and	CCONJ
fbem-32317	80	36	kol	kol	PROPN
fbem-32317	80	37	/	/	SYM
fbem-32317	80	38	koc	koc	PROPN
fbem-32317	80	39	collaborations	collaboration	NOUN
fbem-32317	80	40	to	to	PART
fbem-32317	80	41	amplify	amplify	VERB
fbem-32317	80	42	br	br	NOUN
fbem-32317	80	43	and	and	CCONJ
fbem-32317	80	44	influence	influence	NOUN
fbem-32317	80	45	and	and	CCONJ
fbem-32317	80	46	achieve	achieve	VERB
fbem-32317	80	47	viral	viral	ADJ
fbem-32317	80	48	transmit	transmit	NOUN
fbem-32317	80	49	.	.	PUNCT
fbem-32317	81	1	3	3	X
fbem-32317	81	2	.	.	X
fbem-32317	81	3	combine	combine	VERB
fbem-32317	81	4	domestic	domestic	ADJ
fbem-32317	81	5	policy	policy	NOUN
fbem-32317	81	6	support	support	NOUN
fbem-32317	81	7	and	and	CCONJ
fbem-32317	81	8	china	china	PROPN
fbem-32317	81	9	’s	’s	PART
fbem-32317	81	10	status	status	NOUN
fbem-32317	81	11	as	as	ADP
fbem-32317	81	12	a	a	DET
fbem-32317	81	13	major	major	ADJ
fbem-32317	81	14	cross	cross	ADJ
fbem-32317	81	15	-	-	ADJ
fbem-32317	81	16	border	border	ADJ
fbem-32317	81	17	shopping	shopping	NOUN
fbem-32317	81	18	destination	destination	NOUN
fbem-32317	81	19	to	to	PART
fbem-32317	81	20	consolidate	consolidate	VERB
fbem-32317	81	21	and	and	CCONJ
fbem-32317	81	22	expand	expand	VERB
fbem-32317	81	23	market	market	NOUN
fbem-32317	81	24	share	share	NOUN
fbem-32317	81	25	.	.	PUNCT
fbem-32317	82	1	4	4	X
fbem-32317	82	2	.	.	X
fbem-32317	82	3	leverage	leverage	NOUN
fbem-32317	82	4	technological	technological	ADJ
fbem-32317	82	5	advancements	advancement	NOUN
fbem-32317	82	6	and	and	CCONJ
fbem-32317	82	7	data	data	NOUN
fbem-32317	82	8	-	-	PUNCT
fbem-32317	82	9	driven	drive	VERB
fbem-32317	82	10	advantages	advantage	NOUN
fbem-32317	82	11	to	to	PART
fbem-32317	82	12	continuously	continuously	ADV
fbem-32317	82	13	optimize	optimize	VERB
fbem-32317	82	14	personalized	personalized	ADJ
fbem-32317	82	15	recommendations	recommendation	NOUN
fbem-32317	82	16	and	and	CCONJ
fbem-32317	82	17	user	user	NOUN
fbem-32317	82	18	experience	experience	NOUN
fbem-32317	82	19	,	,	PUNCT
fbem-32317	82	20	improving	improve	VERB
fbem-32317	82	21	conversion	conversion	NOUN
fbem-32317	82	22	rates	rate	NOUN
fbem-32317	82	23	.	.	PUNCT
fbem-32317	83	1	st	st	PROPN
fbem-32317	83	2	strategy	strategy	PROPN
fbem-32317	83	3	1	1	NUM
fbem-32317	83	4	.	.	PUNCT
fbem-32317	83	5	use	use	VERB
fbem-32317	83	6	the	the	DET
fbem-32317	83	7	flexible	flexible	ADJ
fbem-32317	83	8	supply	supply	NOUN
fbem-32317	83	9	chain	chain	NOUN
fbem-32317	83	10	and	and	CCONJ
fbem-32317	83	11	data	datum	NOUN
fbem-32317	83	12	-	-	PUNCT
fbem-32317	83	13	driven	drive	VERB
fbem-32317	83	14	dtc	dtc	NOUN
fbem-32317	83	15	model	model	NOUN
fbem-32317	83	16	to	to	PART
fbem-32317	83	17	answer	answer	VERB
fbem-32317	83	18	global	global	ADJ
fbem-32317	83	19	market	market	NOUN
fbem-32317	83	20	competition	competition	NOUN
fbem-32317	83	21	:	:	PUNCT
fbem-32317	83	22	maintain	maintain	VERB
fbem-32317	83	23	product	product	NOUN
fbem-32317	83	24	competitiveness	competitiveness	NOUN
fbem-32317	83	25	through	through	ADP
fbem-32317	83	26	rapid	rapid	ADJ
fbem-32317	83	27	iteration	iteration	NOUN
fbem-32317	83	28	and	and	CCONJ
fbem-32317	83	29	cost	cost	NOUN
fbem-32317	83	30	advantages	advantage	NOUN
fbem-32317	83	31	,	,	PUNCT
fbem-32317	83	32	addressing	address	VERB
fbem-32317	83	33	price	price	NOUN
fbem-32317	83	34	wars	war	NOUN
fbem-32317	83	35	and	and	CCONJ
fbem-32317	83	36	homogenization	homogenization	NOUN
fbem-32317	83	37	threats	threat	NOUN
fbem-32317	83	38	.	.	PUNCT
fbem-32317	84	1	2	2	X
fbem-32317	84	2	.	.	X
fbem-32317	84	3	employ	employ	VERB
fbem-32317	84	4	robust	robust	ADJ
fbem-32317	84	5	digital	digital	ADJ
fbem-32317	84	6	marketing	marketing	NOUN
fbem-32317	84	7	and	and	CCONJ
fbem-32317	84	8	localization	localization	NOUN
fbem-32317	84	9	strategies	strategy	NOUN
fbem-32317	84	10	to	to	PART
fbem-32317	84	11	address	address	VERB
fbem-32317	84	12	cultural	cultural	ADJ
fbem-32317	84	13	differences	difference	NOUN
fbem-32317	84	14	and	and	CCONJ
fbem-32317	84	15	the	the	DET
fbem-32317	84	16	"	"	PUNCT
fbem-32317	84	17	made	make	VERB
fbem-32317	84	18	in	in	ADP
fbem-32317	84	19	china	china	PROPN
fbem-32317	84	20	"	"	PUNCT
fbem-32317	84	21	stereotype	stereotype	NOUN
fbem-32317	84	22	:	:	PUNCT
fbem-32317	84	23	use	use	VERB
fbem-32317	84	24	precise	precise	ADJ
fbem-32317	84	25	content	content	NOUN
fbem-32317	84	26	and	and	CCONJ
fbem-32317	84	27	community	community	NOUN
fbem-32317	84	28	to	to	PART
fbem-32317	84	29	interact	interact	VERB
fbem-32317	84	30	local	local	ADJ
fbem-32317	84	31	culture	culture	NOUN
fbem-32317	84	32	,	,	PUNCT
fbem-32317	84	33	building	build	VERB
fbem-32317	84	34	trust	trust	NOUN
fbem-32317	84	35	and	and	CCONJ
fbem-32317	84	36	brand	brand	NOUN
fbem-32317	84	37	reputation	reputation	NOUN
fbem-32317	84	38	.	.	PUNCT
fbem-32317	85	1	3	3	X
fbem-32317	85	2	.	.	X
fbem-32317	85	3	utilize	utilize	VERB
fbem-32317	85	4	comprehensive	comprehensive	ADJ
fbem-32317	85	5	customer	customer	NOUN
fbem-32317	85	6	service	service	NOUN
fbem-32317	85	7	and	and	CCONJ
fbem-32317	85	8	generous	generous	ADJ
fbem-32317	85	9	return	return	NOUN
fbem-32317	85	10	policies	policy	NOUN
fbem-32317	85	11	todeal	todeal	ADJ
fbem-32317	85	12	with	with	ADP
fbem-32317	85	13	increasingly	increasingly	ADV
fbem-32317	85	14	strict	strict	ADJ
fbem-32317	85	15	regulations	regulation	NOUN
fbem-32317	85	16	:	:	PUNCT
fbem-32317	85	17	enhance	enhance	VERB
fbem-32317	85	18	cons	con	NOUN
fbem-32317	85	19	umer	umer	PROPN
fbem-32317	85	20	trust	trust	PROPN
fbem-32317	85	21	and	and	CCONJ
fbem-32317	85	22	brand	brand	NOUN
fbem-32317	85	23	reputation	reputation	NOUN
fbem-32317	85	24	,	,	PUNCT
fbem-32317	85	25	mitigating	mitigate	VERB
fbem-32317	85	26	negative	negative	ADJ
fbem-32317	85	27	impacts	impact	NOUN
fbem-32317	85	28	from	from	ADP
fbem-32317	85	29	compliance	compliance	NOUN
fbem-32317	85	30	risks	risk	NOUN
fbem-32317	85	31	.	.	PUNCT
fbem-32317	86	1	4	4	X
fbem-32317	86	2	.	.	X
fbem-32317	86	3	strengthen	strengthen	VERB
fbem-32317	86	4	internal	internal	ADJ
fbem-32317	86	5	circulation	circulation	NOUN
fbem-32317	86	6	and	and	CCONJ
fbem-32317	86	7	improve	improve	VERB
fbem-32317	86	8	product	product	NOUN
fbem-32317	86	9	quality	quality	NOUN
fbem-32317	86	10	to	to	PART
fbem-32317	86	11	cope	cope	VERB
fbem-32317	86	12	with	with	ADP
fbem-32317	86	13	international	international	ADJ
fbem-32317	86	14	political	political	ADJ
fbem-32317	86	15	and	and	CCONJ
fbem-32317	86	16	economic	economic	ADJ
fbem-32317	86	17	uncertainties	uncertainty	NOUN
fbem-32317	86	18	:	:	PUNCT
fbem-32317	86	19	consolidate	consolidate	VERB
fbem-32317	86	20	internal	internal	ADJ
fbem-32317	86	21	foundations	foundation	NOUN
fbem-32317	86	22	during	during	ADP
fbem-32317	86	23	unstable	unstable	ADJ
fbem-32317	86	24	external	external	ADJ
fbem-32317	86	25	environments	environment	NOUN
fbem-32317	86	26	to	to	PART
fbem-32317	86	27	prepare	prepare	VERB
fbem-32317	86	28	for	for	ADP
fbem-32317	86	29	future	future	ADJ
fbem-32317	86	30	expansion	expansion	NOUN
fbem-32317	86	31	.	.	PUNCT
fbem-32317	87	1	wo	will	AUX
fbem-32317	87	2	strategy	strategy	VERB
fbem-32317	87	3	1	1	NUM
fbem-32317	87	4	.	.	PUNCT
fbem-32317	88	1	make	make	VERB
fbem-32317	88	2	up	up	ADP
fbem-32317	88	3	for	for	ADP
fbem-32317	88	4	the	the	DET
fbem-32317	88	5	disadvantage	disadvantage	NOUN
fbem-32317	88	6	of	of	ADP
fbem-32317	88	7	insufficient	insufficient	ADJ
fbem-32317	88	8	brand	brand	NOUN
fbem-32317	88	9	awareness	awareness	NOUN
fbem-32317	88	10	in	in	ADP
fbem-32317	88	11	some	some	DET
fbem-32317	88	12	emerging	emerge	VERB
fbem-32317	88	13	markets	market	NOUN
fbem-32317	88	14	by	by	ADP
fbem-32317	88	15	increasing	increase	VERB
fbem-32317	88	16	investment	investment	NOUN
fbem-32317	88	17	in	in	ADP
fbem-32317	88	18	digital	digital	ADJ
fbem-32317	88	19	marketing	marketing	NOUN
fbem-32317	88	20	and	and	CCONJ
fbem-32317	88	21	localized	localized	ADJ
fbem-32317	88	22	operations	operation	NOUN
fbem-32317	88	23	,	,	PUNCT
fbem-32317	88	24	and	and	CCONJ
fbem-32317	88	25	seize	seize	VERB
fbem-32317	88	26	the	the	DET
fbem-32317	88	27	opportunity	opportunity	NOUN
fbem-32317	88	28	of	of	ADP
fbem-32317	88	29	huge	huge	ADJ
fbem-32317	88	30	potential	potential	NOUN
fbem-32317	88	31	in	in	ADP
fbem-32317	88	32	emerging	emerge	VERB
fbem-32317	88	33	e	e	NOUN
fbem-32317	88	34	-commerce	-commerce	NOUN
fbem-32317	88	35	markets	market	NOUN
fbem-32317	88	36	.	.	PUNCT
fbem-32317	89	1	2	2	X
fbem-32317	89	2	.	.	X
fbem-32317	89	3	take	take	VERB
fbem-32317	89	4	advantage	advantage	NOUN
fbem-32317	89	5	of	of	ADP
fbem-32317	89	6	the	the	DET
fbem-32317	89	7	opportunities	opportunity	NOUN
fbem-32317	89	8	brought	bring	VERB
fbem-32317	89	9	by	by	ADP
fbem-32317	89	10	the	the	DET
fbem-32317	89	11	"	"	PUNCT
fbem-32317	89	12	stay	stay	VERB
fbem-32317	89	13	-	-	PUNCT
fbem-32317	89	14	at	at	ADP
fbem-32317	89	15	-	-	PUNCT
fbem-32317	89	16	home	home	NOUN
fbem-32317	89	17	economy	economy	NOUN
fbem-32317	89	18	"	"	PUNCT
fbem-32317	89	19	and	and	CCONJ
fbem-32317	89	20	the	the	DET
fbem-32317	89	21	booming	booming	ADJ
fbem-32317	89	22	development	development	NOUN
fbem-32317	89	23	of	of	ADP
fbem-32317	89	24	social	social	ADJ
fbem-32317	89	25	e	e	NOUN
fbem-32317	89	26	-	-	NOUN
fbem-32317	89	27	commerce	commerce	NOUN
fbem-32317	89	28	to	to	PART
fbem-32317	89	29	make	make	VERB
fbem-32317	89	30	up	up	ADP
fbem-32317	89	31	for	for	ADP
fbem-32317	89	32	the	the	DET
fbem-32317	89	33	experience	experience	NOUN
fbem-32317	89	34	limitations	limitation	NOUN
fbem-32317	89	35	caused	cause	VERB
fbem-32317	89	36	by	by	ADP
fbem-32317	89	37	over	over	ADP
fbem-32317	89	38	-reliance	-reliance	NOUN
fbem-32317	89	39	on	on	ADP
fbem-32317	89	40	online	online	ADJ
fbem-32317	89	41	channels	channel	NOUN
fbem-32317	89	42	through	through	ADP
fbem-32317	89	43	innovation	innovation	NOUN
fbem-32317	89	44	and	and	CCONJ
fbem-32317	89	45	optimization	optimization	NOUN
fbem-32317	89	46	of	of	ADP
fbem-32317	89	47	online	online	ADJ
fbem-32317	89	48	channels	channel	NOUN
fbem-32317	89	49	,	,	PUNCT
fbem-32317	89	50	and	and	CCONJ
fbem-32317	89	51	explore	explore	VERB
fbem-32317	89	52	the	the	DET
fbem-32317	89	53	online	online	ADJ
fbem-32317	89	54	-	-	PUNCT
fbem-32317	89	55	offline	offline	ADJ
fbem-32317	89	56	integration	integration	NOUN
fbem-32317	89	57	model	model	NOUN
fbem-32317	89	58	.	.	PUNCT
fbem-32317	90	1	3	3	X
fbem-32317	90	2	.	.	X
fbem-32317	90	3	make	make	VERB
fbem-32317	90	4	up	up	ADP
fbem-32317	90	5	for	for	ADP
fbem-32317	90	6	the	the	DET
fbem-32317	90	7	weakness	weakness	NOUN
fbem-32317	90	8	of	of	ADP
fbem-32317	90	9	weak	weak	ADJ
fbem-32317	90	10	brand	brand	NOUN
fbem-32317	90	11	cultural	cultural	ADJ
fbem-32317	90	12	connotation	connotation	NOUN
fbem-32317	90	13	by	by	ADP
fbem-32317	90	14	cooperating	cooperate	VERB
fbem-32317	90	15	with	with	ADP
fbem-32317	90	16	independent	independent	ADJ
fbem-32317	90	17	designers	designer	NOUN
fbem-32317	90	18	(	(	PUNCT
fbem-32317	90	19	such	such	ADJ
fbem-32317	90	20	as	as	ADP
fbem-32317	90	21	the	the	DET
fbem-32317	90	22	"	"	PUNCT
fbem-32317	90	23	shein	shein	PROPN
fbem-32317	90	24	x	x	NOUN
fbem-32317	90	25	"	"	PUNCT
fbem-32317	90	26	project	project	NOUN
fbem-32317	90	27	)	)	PUNCT
fbem-32317	90	28	,	,	PUNCT
fbem-32317	90	29	seize	seize	VERB
fbem-32317	90	30	generation	generation	NOUN
fbem-32317	90	31	z	z	PROPN
fbem-32317	90	32	’s	’s	PART
fbem-32317	90	33	demand	demand	NOUN
fbem-32317	90	34	for	for	ADP
fbem-32317	90	35	individuality	individuality	NOUN
fbem-32317	90	36	and	and	CCONJ
fbem-32317	90	37	self	self	NOUN
fbem-32317	90	38	-expression	-expression	NOUN
fbem-32317	90	39	,	,	PUNCT
fbem-32317	90	40	and	and	CCONJ
fbem-32317	90	41	enhance	enhance	VERB
fbem-32317	90	42	brand	brand	NOUN
fbem-32317	90	43	value	value	NOUN
fbem-32317	90	44	.	.	PUNCT
fbem-32317	91	1	4	4	X
fbem-32317	91	2	.	.	X
fbem-32317	91	3	use	use	VERB
fbem-32317	91	4	technological	technological	ADJ
fbem-32317	91	5	progress	progress	NOUN
fbem-32317	91	6	and	and	CCONJ
fbem-32317	91	7	data	datum	NOUN
fbem-32317	91	8	-	-	PUNCT
fbem-32317	91	9	driven	drive	VERB
fbem-32317	91	10	approaches	approach	NOUN
fbem-32317	91	11	to	to	PART
fbem-32317	91	12	solve	solve	VERB
fbem-32317	91	13	the	the	DET
fbem-32317	91	14	problems	problem	NOUN
fbem-32317	91	15	of	of	ADP
fbem-32317	91	16	difficult	difficult	ADJ
fbem-32317	91	17	traffic	traffic	NOUN
fbem-32317	91	18	acquisition	acquisition	NOUN
fbem-32317	91	19	and	and	CCONJ
fbem-32317	91	20	conversion	conversion	NOUN
fbem-32317	91	21	and	and	CCONJ
fbem-32317	91	22	rising	rise	VERB
fbem-32317	91	23	marketing	marketing	NOUN
fbem-32317	91	24	costs	cost	NOUN
fbem-32317	91	25	,	,	PUNCT
fbem-32317	91	26	and	and	CCONJ
fbem-32317	91	27	achieve	achieve	VERB
fbem-32317	91	28	more	more	ADV
fbem-32317	91	29	precise	precise	ADJ
fbem-32317	91	30	and	and	CCONJ
fbem-32317	91	31	efficient	efficient	ADJ
fbem-32317	91	32	marketing	marketing	NOUN
fbem-32317	91	33	.	.	PUNCT
fbem-32317	92	1	wt	wt	NOUN
fbem-32317	92	2	strategy	strategy	NOUN
fbem-32317	92	3	1	1	NUM
fbem-32317	92	4	.	.	PUNCT
fbem-32317	92	5	avoid	avoid	VERB
fbem-32317	92	6	blind	blind	ADJ
fbem-32317	92	7	expansion	expansion	NOUN
fbem-32317	92	8	and	and	CCONJ
fbem-32317	92	9	reduce	reduce	VERB
fbem-32317	92	10	international	international	ADJ
fbem-32317	92	11	operation	operation	NOUN
fbem-32317	92	12	costs	cost	NOUN
fbem-32317	92	13	to	to	PART
fbem-32317	92	14	cope	cope	VERB
fbem-32317	92	15	with	with	ADP
fbem-32317	92	16	international	international	ADJ
fbem-32317	92	17	political	political	ADJ
fbem-32317	92	18	and	and	CCONJ
fbem-32317	92	19	economic	economic	ADJ
fbem-32317	92	20	uncertainties	uncertainty	NOUN
fbem-32317	92	21	and	and	CCONJ
fbem-32317	92	22	difficulties	difficulty	NOUN
fbem-32317	92	23	in	in	ADP
fbem-32317	92	24	traffic	traffic	NOUN
fbem-32317	92	25	acquisition	acquisition	NOUN
fbem-32317	92	26	and	and	CCONJ
fbem-32317	92	27	conversion	conversion	NOUN
fbem-32317	92	28	.	.	PUNCT
fbem-32317	93	1	2	2	X
fbem-32317	93	2	.	.	X
fbem-32317	93	3	strengthen	strengthen	VERB
fbem-32317	93	4	the	the	DET
fbem-32317	93	5	construction	construction	NOUN
fbem-32317	93	6	of	of	ADP
fbem-32317	93	7	digital	digital	ADJ
fbem-32317	93	8	compliance	compliance	NOUN
fbem-32317	93	9	ecology	ecology	NOUN
fbem-32317	93	10	and	and	CCONJ
fbem-32317	93	11	recruit	recruit	VERB
fbem-32317	93	12	international	international	ADJ
fbem-32317	93	13	talents	talent	NOUN
fbem-32317	93	14	to	to	PART
fbem-32317	93	15	cope	cope	VERB
fbem-32317	93	16	with	with	ADP
fbem-32317	93	17	increasingly	increasingly	ADV
fbem-32317	93	18	strict	strict	ADJ
fbem-32317	93	19	regulations	regulation	NOUN
fbem-32317	93	20	and	and	CCONJ
fbem-32317	93	21	data	datum	NOUN
fbem-32317	93	22	security	security	NOUN
fbem-32317	93	23	compliance	compliance	NOUN
fbem-32317	93	24	risks	risk	NOUN
fbem-32317	93	25	.	.	PUNCT
fbem-32317	94	1	3	3	X
fbem-32317	94	2	.	.	X
fbem-32317	94	3	deal	deal	VERB
fbem-32317	94	4	with	with	ADP
fbem-32317	94	5	the	the	DET
fbem-32317	94	6	threats	threat	NOUN
fbem-32317	94	7	of	of	ADP
fbem-32317	94	8	high	high	ADJ
fbem-32317	94	9	copyability	copyability	NOUN
fbem-32317	94	10	of	of	ADP
fbem-32317	94	11	fast	fast	ADJ
fbem-32317	94	12	fashion	fashion	NOUN
fbem-32317	94	13	products	product	NOUN
fbem-32317	94	14	and	and	CCONJ
fbem-32317	94	15	product	product	NOUN
fbem-32317	94	16	homogenization	homogenization	NOUN
fbem-32317	94	17	through	through	ADP
fbem-32317	94	18	continuous	continuous	ADJ
fbem-32317	94	19	innovatio	innovatio	NOUN
fbem-32317	94	20	n	n	CCONJ
fbem-32317	94	21	in	in	ADP
fbem-32317	94	22	product	product	NOUN
fbem-32317	94	23	design	design	NOUN
fbem-32317	94	24	and	and	CCONJ
fbem-32317	94	25	supply	supply	NOUN
fbem-32317	94	26	chain	chain	NOUN
fbem-32317	94	27	optimization	optimization	NOUN
fbem-32317	94	28	,	,	PUNCT
fbem-32317	94	29	while	while	SCONJ
fbem-32317	94	30	reducing	reduce	VERB
fbem-32317	94	31	excessive	excessive	ADJ
fbem-32317	94	32	reliance	reliance	NOUN
fbem-32317	94	33	on	on	ADP
fbem-32317	94	34	a	a	DET
fbem-32317	94	35	single	single	ADJ
fbem-32317	94	36	online	online	ADJ
fbem-32317	94	37	channel	channel	NOUN
fbem-32317	94	38	.	.	PUNCT
fbem-32317	95	1	4	4	X
fbem-32317	95	2	.	.	X
fbem-32317	95	3	establish	establish	VERB
fbem-32317	95	4	a	a	DET
fbem-32317	95	5	strong	strong	ADJ
fbem-32317	95	6	reputation	reputation	NOUN
fbem-32317	95	7	to	to	PART
fbem-32317	95	8	resist	resist	VERB
fbem-32317	95	9	negative	negative	ADJ
fbem-32317	95	10	public	public	ADJ
fbem-32317	95	11	opinions	opinion	NOUN
fbem-32317	95	12	and	and	CCONJ
fbem-32317	95	13	consumer	consumer	NOUN
fbem-32317	95	14	boycotts	boycott	NOUN
fbem-32317	95	15	.	.	PUNCT
fbem-32317	96	1	4	4	NUM
fbem-32317	96	2	3.2	3.2	NUM
fbem-32317	96	3	.	.	PUNCT
fbem-32317	97	1	in	in	ADP
fbem-32317	97	2	-	-	PUNCT
fbem-32317	97	3	depth	depth	NOUN
fbem-32317	97	4	analysis	analysis	NOUN
fbem-32317	97	5	of	of	ADP
fbem-32317	97	6	4i	4i	NUM
fbem-32317	97	7	theory	theory	NOUN
fbem-32317	97	8	the	the	DET
fbem-32317	97	9	core	core	ADJ
fbem-32317	97	10	analytical	analytical	ADJ
fbem-32317	97	11	framework	framework	NOUN
fbem-32317	97	12	of	of	ADP
fbem-32317	97	13	this	this	DET
fbem-32317	97	14	study	study	NOUN
fbem-32317	97	15	revolves	revolve	VERB
fbem-32317	97	16	around	around	ADP
fbem-32317	97	17	the	the	DET
fbem-32317	97	18	network	network	NOUN
fbem-32317	97	19	integrated	integrate	VERB
fbem-32317	97	20	marketing	marketing	NOUN
fbem-32317	97	21	4i	4i	NOUN
fbem-32317	97	22	theory	theory	NOUN
fbem-32317	97	23	,	,	PUNCT
fbem-32317	97	24	which	which	PRON
fbem-32317	97	25	provides	provide	VERB
fbem-32317	97	26	an	an	DET
fbem-32317	97	27	effective	effective	ADJ
fbem-32317	97	28	tool	tool	NOUN
fbem-32317	97	29	for	for	ADP
fbem-32317	97	30	analyzing	analyze	VERB
fbem-32317	97	31	how	how	SCONJ
fbem-32317	97	32	brands	brand	NOUN
fbem-32317	97	33	establish	establish	VERB
fbem-32317	97	34	deep	deep	ADJ
fbem-32317	97	35	connections	connection	NOUN
fbem-32317	97	36	with	with	ADP
fbem-32317	97	37	consumers	consumer	NOUN
fbem-32317	97	38	in	in	ADP
fbem-32317	97	39	the	the	DET
fbem-32317	97	40	digital	digital	ADJ
fbem-32317	97	41	age	age	NOUN
fbem-32317	97	42	from	from	ADP
fbem-32317	97	43	four	four	NUM
fbem-32317	97	44	dimensions	dimension	NOUN
fbem-32317	97	45	:	:	PUNCT
fbem-32317	97	46	interesting	interesting	ADJ
fbem-32317	97	47	,	,	PUNCT
fbem-32317	97	48	interests	interest	NOUN
fbem-32317	97	49	,	,	PUNCT
fbem-32317	97	50	interaction	interaction	NOUN
fbem-32317	97	51	,	,	PUNCT
fbem-32317	97	52	and	and	CCONJ
fbem-32317	97	53	individuality	individuality	NOUN
fbem-32317	97	54	.	.	PUNCT
fbem-32317	98	1	this	this	DET
fbem-32317	98	2	section	section	NOUN
fbem-32317	98	3	will	will	AUX
fbem-32317	98	4	elaborate	elaborate	VERB
fbem-32317	98	5	on	on	ADP
fbem-32317	98	6	how	how	SCONJ
fbem-32317	98	7	to	to	PART
fbem-32317	98	8	use	use	VERB
fbem-32317	98	9	the	the	DET
fbem-32317	98	10	collected	collect	VERB
fbem-32317	98	11	data	datum	NOUN
fbem-32317	98	12	to	to	PART
fbem-32317	98	13	deeply	deeply	ADV
fbem-32317	98	14	analyze	analyze	VERB
fbem-32317	98	15	shein	shein	PROPN
fbem-32317	98	16	’s	’s	PART
fbem-32317	98	17	specific	specific	ADJ
fbem-32317	98	18	practices	practice	NOUN
fbem-32317	98	19	in	in	ADP
fbem-32317	98	20	each	each	DET
fbem-32317	98	21	4i	4i	NUM
fbem-32317	98	22	dimension	dimension	NOUN
fbem-32317	98	23	during	during	ADP
fbem-32317	98	24	the	the	DET
fbem-32317	98	25	research	research	NOUN
fbem-32317	98	26	.	.	PUNCT
fbem-32317	99	1	3.2.1	3.2.1	X
fbem-32317	99	2	.	.	PUNCT
fbem-32317	99	3	interesting	interesting	ADJ
fbem-32317	99	4	when	when	SCONJ
fbem-32317	99	5	studying	study	VERB
fbem-32317	99	6	how	how	SCONJ
fbem-32317	99	7	shein	shein	PROPN
fbem-32317	99	8	attracts	attract	VERB
fbem-32317	99	9	target	target	NOUN
fbem-32317	99	10	audiences	audience	NOUN
fbem-32317	99	11	through	through	ADP
fbem-32317	99	12	"	"	PUNCT
fbem-32317	99	13	interesting	interesting	ADJ
fbem-32317	99	14	"	"	PUNCT
fbem-32317	99	15	,	,	PUNCT
fbem-32317	99	16	this	this	DET
fbem-32317	99	17	research	research	NOUN
fbem-32317	99	18	focuses	focus	VERB
fbem-32317	99	19	on	on	ADP
fbem-32317	99	20	its	its	PRON
fbem-32317	99	21	content	content	NOUN
fbem-32317	99	22	strategies	strategy	NOUN
fbem-32317	99	23	and	and	CCONJ
fbem-32317	99	24	communication	communication	NOUN
fbem-32317	99	25	effects	effect	NOUN
fbem-32317	99	26	across	across	ADP
fbem-32317	99	27	major	major	ADJ
fbem-32317	99	28	social	social	ADJ
fbem-32317	99	29	media	medium	NOUN
fbem-32317	99	30	platforms	platform	NOUN
fbem-32317	99	31	.	.	PUNCT
fbem-32317	100	1	(	(	PUNCT
fbem-32317	100	2	1	1	X
fbem-32317	100	3	)	)	PUNCT
fbem-32317	100	4	data	datum	NOUN
fbem-32317	100	5	collection	collection	NOUN
fbem-32317	100	6	and	and	CCONJ
fbem-32317	100	7	analysis	analysis	NOUN
fbem-32317	100	8	social	social	ADJ
fbem-32317	100	9	media	medium	NOUN
fbem-32317	100	10	platform	platform	NOUN
fbem-32317	100	11	data	datum	NOUN
fbem-32317	100	12	:	:	PUNCT
fbem-32317	100	13	key	key	ADJ
fbem-32317	100	14	data	datum	NOUN
fbem-32317	100	15	from	from	ADP
fbem-32317	100	16	shein	shein	PROPN
fbem-32317	100	17	’s	’s	PART
fbem-32317	100	18	official	official	ADJ
fbem-32317	100	19	accounts	account	NOUN
fbem-32317	100	20	on	on	ADP
fbem-32317	100	21	major	major	ADJ
fbem-32317	100	22	overseas	overseas	ADJ
fbem-32317	100	23	social	social	ADJ
fbem-32317	100	24	media	medium	NOUN
fbem-32317	100	25	platforms	platform	NOUN
fbem-32317	100	26	(	(	PUNCT
fbem-32317	100	27	tiktok	tiktok	PROPN
fbem-32317	100	28	,	,	PUNCT
fbem-32317	100	29	instagram	instagram	PROPN
fbem-32317	100	30	,	,	PUNCT
fbem-32317	100	31	facebook	facebook	NOUN
fbem-32317	100	32	,	,	PUNCT
fbem-32317	100	33	youtube	youtube	NOUN
fbem-32317	100	34	,	,	PUNCT
fbem-32317	100	35	twitter	twitter	NOUN
fbem-32317	100	36	)	)	PUNCT
fbem-32317	100	37	were	be	AUX
fbem-32317	100	38	collected	collect	VERB
fbem-32317	100	39	,	,	PUNCT
fbem-32317	100	40	including	include	VERB
fbem-32317	100	41	follower	follower	NOUN
fbem-32317	100	42	counts	count	NOUN
fbem-32317	100	43	,	,	PUNCT
fbem-32317	100	44	follower	follower	NOUN
fbem-32317	100	45	growth	growth	NOUN
fbem-32317	100	46	rates	rate	NOUN
fbem-32317	100	47	,	,	PUNCT
fbem-32317	100	48	post	post	NOUN
fbem-32317	100	49	frequency	frequency	NOUN
fbem-32317	100	50	,	,	PUNCT
fbem-32317	100	51	content	content	NOUN
fbem-32317	100	52	formats	format	NOUN
fbem-32317	100	53	(	(	PUNCT
fbem-32317	100	54	short	short	ADJ
fbem-32317	100	55	videos	video	NOUN
fbem-32317	100	56	,	,	PUNCT
fbem-32317	100	57	live	live	VERB
fbem-32317	100	58	streams	stream	NOUN
fbem-32317	100	59	,	,	PUNCT
fbem-32317	100	60	images	image	NOUN
fbem-32317	100	61	,	,	PUNCT
fbem-32317	100	62	text	text	NOUN
fbem-32317	100	63	)	)	PUNCT
fbem-32317	100	64	,	,	PUNCT
fbem-32317	100	65	hashtag	hashtag	NOUN
fbem-32317	100	66	usage	usage	NOUN
fbem-32317	100	67	,	,	PUNCT
fbem-32317	100	68	and	and	CCONJ
fbem-32317	100	69	user	user	NOUN
fbem-32317	100	70	interaction	interaction	NOUN
fbem-32317	100	71	metrics	metric	NOUN
fbem-32317	100	72	(	(	PUNCT
fbem-32317	100	73	likes	like	NOUN
fbem-32317	100	74	,	,	PUNCT
fbem-32317	100	75	comments	comment	NOUN
fbem-32317	100	76	,	,	PUNCT
fbem-32317	100	77	shares	share	NOUN
fbem-32317	100	78	)	)	PUNCT
fbem-32317	100	79	.	.	PUNCT
fbem-32317	101	1	official	official	ADJ
fbem-32317	101	2	event	event	NOUN
fbem-32317	101	3	information	information	NOUN
fbem-32317	101	4	:	:	PUNCT
fbem-32317	101	5	data	datum	NOUN
fbem-32317	101	6	on	on	ADP
fbem-32317	101	7	shein	shein	PROPN
fbem-32317	101	8	’s	’s	PART
fbem-32317	101	9	online	online	ADJ
fbem-32317	101	10	events	event	NOUN
fbem-32317	101	11	,	,	PUNCT
fbem-32317	101	12	such	such	ADJ
fbem-32317	101	13	as	as	ADP
fbem-32317	101	14	the	the	DET
fbem-32317	101	15	"	"	PUNCT
fbem-32317	101	16	shein	shein	PROPN
fbem-32317	101	17	together	together	ADV
fbem-32317	101	18	"	"	PUNCT
fbem-32317	101	19	virtual	virtual	ADJ
fbem-32317	101	20	event	event	NOUN
fbem-32317	101	21	and	and	CCONJ
fbem-32317	101	22	the	the	DET
fbem-32317	101	23	spring	spring	NOUN
fbem-32317	101	24	summer	summer	NOUN
fbem-32317	101	25	virtual	virtual	ADJ
fbem-32317	101	26	fashion	fashion	NOUN
fbem-32317	101	27	show	show	NOUN
fbem-32317	101	28	"	"	PUNCT
fbem-32317	101	29	shein	shein	VERB
fbem-32317	101	30	for	for	ADP
fbem-32317	101	31	all	all	PRON
fbem-32317	101	32	"	"	PUNCT
fbem-32317	101	33	,	,	PUNCT
fbem-32317	101	34	were	be	AUX
fbem-32317	101	35	gathered	gather	VERB
fbem-32317	101	36	from	from	ADP
fbem-32317	101	37	news	news	NOUN
fbem-32317	101	38	reports	report	NOUN
fbem-32317	101	39	and	and	CCONJ
fbem-32317	101	40	official	official	ADJ
fbem-32317	101	41	announcements	announcement	NOUN
fbem-32317	101	42	,	,	PUNCT
fbem-32317	101	43	including	include	VERB
fbem-32317	101	44	event	event	NOUN
fbem-32317	101	45	themes	theme	NOUN
fbem-32317	101	46	,	,	PUNCT
fbem-32317	101	47	participating	participate	VERB
fbem-32317	101	48	celebrities	celebrity	NOUN
fbem-32317	101	49	,	,	PUNCT
fbem-32317	101	50	and	and	CCONJ
fbem-32317	101	51	view	view	NOUN
fbem-32317	101	52	counts	count	NOUN
fbem-32317	101	53	.	.	PUNCT
fbem-32317	102	1	third	third	ADJ
fbem-32317	102	2	-	-	PUNCT
fbem-32317	102	3	party	party	NOUN
fbem-32317	102	4	evaluation	evaluation	NOUN
fbem-32317	102	5	data	datum	NOUN
fbem-32317	102	6	:	:	PUNCT
fbem-32317	102	7	os	os	NOUN
fbem-32317	102	8	scores	score	NOUN
fbem-32317	102	9	for	for	ADP
fbem-32317	102	10	shein	shein	PROPN
fbem-32317	102	11	’s	’s	PART
fbem-32317	102	12	social	social	ADJ
fbem-32317	102	13	media	medium	NOUN
fbem-32317	102	14	accounts	account	NOUN
fbem-32317	102	15	from	from	ADP
fbem-32317	102	16	third	third	ADJ
fbem-32317	102	17	-	-	PUNCT
fbem-32317	102	18	party	party	NOUN
fbem-32317	102	19	institutions	institution	NOUN
fbem-32317	102	20	like	like	ADP
fbem-32317	102	21	onesight	onesight	ADJ
fbem-32317	102	22	were	be	AUX
fbem-32317	102	23	cited	cite	VERB
fbem-32317	102	24	to	to	PART
fbem-32317	102	25	quantitatively	quantitatively	ADV
fbem-32317	102	26	assess	assess	VERB
fbem-32317	102	27	its	its	PRON
fbem-32317	102	28	social	social	ADJ
fbem-32317	102	29	media	medium	NOUN
fbem-32317	102	30	operation	operation	NOUN
fbem-32317	102	31	quality	quality	NOUN
fbem-32317	102	32	and	and	CCONJ
fbem-32317	102	33	activity	activity	NOUN
fbem-32317	102	34	levels	level	NOUN
fbem-32317	102	35	.	.	PUNCT
fbem-32317	103	1	(	(	PUNCT
fbem-32317	103	2	2	2	X
fbem-32317	103	3	)	)	PUNCT
fbem-32317	103	4	research	research	NOUN
fbem-32317	103	5	process	process	NOUN
fbem-32317	103	6	and	and	CCONJ
fbem-32317	103	7	findings	finding	VERB
fbem-32317	103	8	innovation	innovation	NOUN
fbem-32317	103	9	in	in	ADP
fbem-32317	103	10	content	content	NOUN
fbem-32317	103	11	formats	format	NOUN
fbem-32317	103	12	:	:	PUNCT
fbem-32317	103	13	observations	observation	NOUN
fbem-32317	103	14	of	of	ADP
fbem-32317	103	15	shein	shein	PROPN
fbem-32317	103	16	’s	’s	PART
fbem-32317	103	17	social	social	ADJ
fbem-32317	103	18	media	medium	NOUN
fbem-32317	103	19	content	content	NOUN
fbem-32317	103	20	reveal	reveal	VERB
fbem-32317	103	21	that	that	SCONJ
fbem-32317	103	22	its	its	PRON
fbem-32317	103	23	production	production	NOUN
fbem-32317	103	24	aligns	align	VERB
fbem-32317	103	25	closely	closely	ADV
fbem-32317	103	26	with	with	ADP
fbem-32317	103	27	generation	generation	NOUN
fbem-32317	103	28	z	z	X
fbem-32317	103	29	’s	’s	ADJ
fbem-32317	103	30	visual	visual	ADJ
fbem-32317	103	31	preferences	preference	NOUN
fbem-32317	103	32	and	and	CCONJ
fbem-32317	103	33	fragmented	fragmented	ADJ
fbem-32317	103	34	consumption	consumption	NOUN
fbem-32317	103	35	habits	habit	NOUN
fbem-32317	103	36	.	.	PUNCT
fbem-32317	104	1	for	for	ADP
fbem-32317	104	2	example	example	NOUN
fbem-32317	104	3	,	,	PUNCT
fbem-32317	104	4	on	on	ADP
fbem-32317	104	5	tiktok	tiktok	NOUN
fbem-32317	104	6	,	,	PUNCT
fbem-32317	104	7	shein	shein	PROPN
fbem-32317	104	8	’s	’s	PART
fbem-32317	104	9	marketing	marketing	NOUN
fbem-32317	104	10	content	content	NOUN
fbem-32317	104	11	often	often	ADV
fbem-32317	104	12	takes	take	VERB
fbem-32317	104	13	the	the	DET
fbem-32317	104	14	form	form	NOUN
fbem-32317	104	15	of	of	ADP
fbem-32317	104	16	short	short	ADJ
fbem-32317	104	17	videos	video	NOUN
fbem-32317	104	18	integrating	integrate	VERB
fbem-32317	104	19	popular	popular	ADJ
fbem-32317	104	20	music	music	NOUN
fbem-32317	104	21	,	,	PUNCT
fbem-32317	104	22	dance	dance	NOUN
fbem-32317	104	23	challenges	challenge	NOUN
fbem-32317	104	24	,	,	PUNCT
fbem-32317	104	25	and	and	CCONJ
fbem-32317	104	26	haul	haul	NOUN
fbem-32317	104	27	videos	video	NOUN
fbem-32317	104	28	,	,	PUNCT
fbem-32317	104	29	embedding	embed	VERB
fbem-32317	104	30	product	product	NOUN
fbem-32317	104	31	displays	display	NOUN
fbem-32317	104	32	into	into	ADP
fbem-32317	104	33	daily	daily	ADJ
fbem-32317	104	34	scenarios	scenario	NOUN
fbem-32317	104	35	to	to	PART
fbem-32317	104	36	enhance	enhance	VERB
fbem-32317	104	37	entertainment	entertainment	NOUN
fbem-32317	104	38	value	value	NOUN
fbem-32317	104	39	and	and	CCONJ
fbem-32317	104	40	viral	viral	ADJ
fbem-32317	104	41	potential	potential	NOUN
fbem-32317	104	42	.	.	PUNCT
fbem-32317	105	1	on	on	ADP
fbem-32317	105	2	instagram	instagram	PROPN
fbem-32317	105	3	,	,	PUNCT
fbem-32317	105	4	high	high	ADJ
fbem-32317	105	5	quality	quality	NOUN
fbem-32317	105	6	images	image	NOUN
fbem-32317	105	7	,	,	PUNCT
fbem-32317	105	8	fashion	fashion	NOUN
fbem-32317	105	9	styling	styling	NOUN
fbem-32317	105	10	guides	guide	NOUN
fbem-32317	105	11	,	,	PUNCT
fbem-32317	105	12	and	and	CCONJ
fbem-32317	105	13	lifestyle	lifestyle	NOUN
fbem-32317	105	14	sharing	sharing	NOUN
fbem-32317	105	15	are	be	AUX
fbem-32317	105	16	used	use	VERB
fbem-32317	105	17	to	to	PART
fbem-32317	105	18	cultivate	cultivate	VERB
fbem-32317	105	19	a	a	DET
fbem-32317	105	20	trendy	trendy	ADJ
fbem-32317	105	21	,	,	PUNCT
fbem-32317	105	22	positive	positive	ADJ
fbem-32317	105	23	brand	brand	NOUN
fbem-32317	105	24	image	image	NOUN
fbem-32317	105	25	.	.	PUNCT
fbem-32317	106	1	use	use	NOUN
fbem-32317	106	2	of	of	ADP
fbem-32317	106	3	hashtags	hashtag	NOUN
fbem-32317	106	4	and	and	CCONJ
fbem-32317	106	5	challenges	challenge	NOUN
fbem-32317	106	6	:	:	PUNCT
fbem-32317	106	7	shein	shein	PROPN
fbem-32317	106	8	effectively	effectively	ADV
fbem-32317	106	9	leverages	leverage	VERB
fbem-32317	106	10	trending	trend	VERB
fbem-32317	106	11	topics	topic	NOUN
fbem-32317	106	12	,	,	PUNCT
fbem-32317	106	13	challenges	challenge	NOUN
fbem-32317	106	14	,	,	PUNCT
fbem-32317	106	15	and	and	CCONJ
fbem-32317	106	16	fads	fad	NOUN
fbem-32317	106	17	on	on	ADP
fbem-32317	106	18	social	social	ADJ
fbem-32317	106	19	media	medium	NOUN
fbem-32317	106	20	.	.	PUNCT
fbem-32317	107	1	for	for	ADP
fbem-32317	107	2	instance	instance	NOUN
fbem-32317	107	3	,	,	PUNCT
fbem-32317	107	4	it	it	PRON
fbem-32317	107	5	launched	launch	VERB
fbem-32317	107	6	hashtag	hashtag	NOUN
fbem-32317	107	7	challenges	challenge	NOUN
fbem-32317	107	8	like	like	ADP
fbem-32317	107	9	#	#	SYM
fbem-32317	107	10	sheingals	sheingal	NOUN
fbem-32317	107	11	,	,	PUNCT
fbem-32317	107	12	encouraging	encourage	VERB
fbem-32317	107	13	users	user	NOUN
fbem-32317	107	14	to	to	PART
fbem-32317	107	15	share	share	VERB
fbem-32317	107	16	their	their	PRON
fbem-32317	107	17	shein	shein	PROPN
fbem-32317	107	18	outfits	outfits	PROPN
fbem-32317	107	19	and	and	CCONJ
fbem-32317	107	20	shopping	shopping	NOUN
fbem-32317	107	21	experiences	experience	NOUN
fbem-32317	107	22	.	.	PUNCT
fbem-32317	108	1	these	these	DET
fbem-32317	108	2	challenges	challenge	NOUN
fbem-32317	108	3	not	not	PART
fbem-32317	108	4	only	only	ADV
fbem-32317	108	5	boost	boost	VERB
fbem-32317	108	6	brand	brand	NOUN
fbem-32317	108	7	exposure	exposure	NOUN
fbem-32317	108	8	but	but	CCONJ
fbem-32317	108	9	also	also	ADV
fbem-32317	108	10	make	make	VERB
fbem-32317	108	11	brand	brand	NOUN
fbem-32317	108	12	communication	communication	NOUN
fbem-32317	108	13	engaging	engage	VERB
fbem-32317	108	14	and	and	CCONJ
fbem-32317	108	15	entertaining	entertain	VERB
fbem-32317	108	16	through	through	ADP
fbem-32317	108	17	user	user	NOUN
fbem-32317	108	18	participation	participation	NOUN
fbem-32317	108	19	.	.	PUNCT
fbem-32317	109	1	global	global	ADJ
fbem-32317	109	2	impact	impact	NOUN
fbem-32317	109	3	of	of	ADP
fbem-32317	109	4	live	live	ADJ
fbem-32317	109	5	events	event	NOUN
fbem-32317	109	6	:	:	PUNCT
fbem-32317	109	7	analysis	analysis	NOUN
fbem-32317	109	8	of	of	ADP
fbem-32317	109	9	global	global	ADJ
fbem-32317	109	10	live	live	ADJ
fbem-32317	109	11	events	event	NOUN
fbem-32317	109	12	such	such	ADJ
fbem-32317	109	13	as	as	ADP
fbem-32317	109	14	"	"	PUNCT
fbem-32317	109	15	shein	shein	PROPN
fbem-32317	109	16	together	together	ADV
fbem-32317	109	17	"	"	PUNCT
fbem-32317	109	18	shows	show	VERB
fbem-32317	109	19	that	that	SCONJ
fbem-32317	109	20	shein	shein	PROPN
fbem-32317	109	21	successfully	successfully	ADV
fbem-32317	109	22	introduced	introduce	VERB
fbem-32317	109	23	live	live	ADJ
fbem-32317	109	24	-	-	PUNCT
fbem-32317	109	25	stream	stream	NOUN
fbem-32317	109	26	commerce	commerce	NOUN
fbem-32317	109	27	to	to	ADP
fbem-32317	109	28	overseas	overseas	ADJ
fbem-32317	109	29	markets	market	NOUN
fbem-32317	109	30	.	.	PUNCT
fbem-32317	110	1	collaborations	collaboration	NOUN
fbem-32317	110	2	with	with	ADP
fbem-32317	110	3	local	local	ADJ
fbem-32317	110	4	influencers	influencer	NOUN
fbem-32317	110	5	and	and	CCONJ
fbem-32317	110	6	even	even	ADV
fbem-32317	110	7	international	international	ADJ
fbem-32317	110	8	celebrities	celebrity	NOUN
fbem-32317	110	9	(	(	PUNCT
fbem-32317	110	10	e.g.	e.g.	ADV
fbem-32317	110	11	,	,	PUNCT
fbem-32317	110	12	katy	katy	PROPN
fbem-32317	110	13	perry	perry	PROPN
fbem-32317	110	14	,	,	PUNCT
fbem-32317	110	15	lil	lil	PROPN
fbem-32317	110	16	nas	nas	PROPN
fbem-32317	110	17	x	x	NOUN
fbem-32317	110	18	)	)	PUNCT
fbem-32317	110	19	attracted	attract	VERB
fbem-32317	110	20	millions	million	NOUN
fbem-32317	110	21	of	of	ADP
fbem-32317	110	22	global	global	ADJ
fbem-32317	110	23	viewers	viewer	NOUN
fbem-32317	110	24	,	,	PUNCT
fbem-32317	110	25	significantly	significantly	ADV
fbem-32317	110	26	elevating	elevate	VERB
fbem-32317	110	27	brand	brand	NOUN
fbem-32317	110	28	awareness	awareness	NOUN
fbem-32317	110	29	and	and	CCONJ
fbem-32317	110	30	engagement	engagement	NOUN
fbem-32317	110	31	.	.	PUNCT
fbem-32317	111	1	data	datum	NOUN
fbem-32317	111	2	indicates	indicate	VERB
fbem-32317	111	3	that	that	SCONJ
fbem-32317	111	4	shein	shein	PROPN
fbem-32317	111	5	’s	’s	PART
fbem-32317	111	6	social	social	ADJ
fbem-32317	111	7	media	medium	NOUN
fbem-32317	111	8	accounts	account	NOUN
fbem-32317	111	9	achieved	achieve	VERB
fbem-32317	111	10	an	an	DET
fbem-32317	111	11	os	os	ADJ
fbem-32317	111	12	score	score	NOUN
fbem-32317	111	13	of	of	ADP
fbem-32317	111	14	829.90	829.90	NUM
fbem-32317	111	15	,	,	PUNCT
fbem-32317	111	16	approaching	approach	VERB
fbem-32317	111	17	that	that	PRON
fbem-32317	111	18	of	of	ADP
fbem-32317	111	19	lazada	lazada	NOUN
fbem-32317	111	20	and	and	CCONJ
fbem-32317	111	21	shopee	shopee	NOUN
fbem-32317	111	22	,	,	PUNCT
fbem-32317	111	23	reflecting	reflect	VERB
fbem-32317	111	24	high	high	ADJ
fbem-32317	111	25	operational	operational	ADJ
fbem-32317	111	26	quality	quality	NOUN
fbem-32317	111	27	and	and	CCONJ
fbem-32317	111	28	activity	activity	NOUN
fbem-32317	111	29	.	.	PUNCT
fbem-32317	112	1	its	its	PRON
fbem-32317	112	2	follower	follower	NOUN
fbem-32317	112	3	growth	growth	NOUN
fbem-32317	112	4	rate	rate	NOUN
fbem-32317	112	5	also	also	ADV
fbem-32317	112	6	outperformed	outperform	VERB
fbem-32317	112	7	peers	peer	NOUN
fbem-32317	112	8	,	,	PUNCT
fbem-32317	112	9	with	with	ADP
fbem-32317	112	10	an	an	DET
fbem-32317	112	11	187,400	187,400	NUM
fbem-32317	112	12	increase	increase	NOUN
fbem-32317	112	13	in	in	ADP
fbem-32317	112	14	the	the	DET
fbem-32317	112	15	past	past	ADJ
fbem-32317	112	16	28	28	NUM
fbem-32317	112	17	days	day	NOUN
fbem-32317	112	18	(	(	PUNCT
fbem-32317	112	19	a	a	DET
fbem-32317	112	20	0.73	0.73	NUM
fbem-32317	112	21	%	%	NOUN
fbem-32317	112	22	growth	growth	NOUN
fbem-32317	112	23	rate	rate	NOUN
fbem-32317	112	24	)	)	PUNCT
fbem-32317	112	25	.	.	PUNCT
fbem-32317	113	1	single	single	ADJ
fbem-32317	113	2	-	-	PUNCT
fbem-32317	113	3	post	post	NOUN
fbem-32317	113	4	interaction	interaction	NOUN
fbem-32317	113	5	metrics	metric	NOUN
fbem-32317	113	6	far	far	ADV
fbem-32317	113	7	surpassed	surpass	VERB
fbem-32317	113	8	those	those	PRON
fbem-32317	113	9	of	of	ADP
fbem-32317	113	10	h&m	h&m	PROPN
fbem-32317	113	11	and	and	CCONJ
fbem-32317	113	12	shopee	shopee	NOUN
fbem-32317	113	13	,	,	PUNCT
fbem-32317	113	14	demonstrating	demonstrate	VERB
fbem-32317	113	15	strong	strong	ADJ
fbem-32317	113	16	exposure	exposure	NOUN
fbem-32317	113	17	and	and	CCONJ
fbem-32317	113	18	user	user	NOUN
fbem-32317	113	19	engagement	engagement	NOUN
fbem-32317	113	20	.	.	PUNCT
fbem-32317	114	1	shein	shein	PROPN
fbem-32317	114	2	’s	’s	PART
fbem-32317	114	3	"	"	PUNCT
fbem-32317	114	4	interesting	interesting	ADJ
fbem-32317	114	5	"	"	PUNCT
fbem-32317	114	6	strategy	strategy	NOUN
fbem-32317	114	7	extends	extend	VERB
fbem-32317	114	8	beyond	beyond	ADP
fbem-32317	114	9	content	content	NOUN
fbem-32317	114	10	creation	creation	NOUN
fbem-32317	114	11	to	to	ADP
fbem-32317	114	12	crafting	craft	VERB
fbem-32317	114	13	a	a	DET
fbem-32317	114	14	holistic	holistic	ADJ
fbem-32317	114	15	entertainment	entertainment	NOUN
fbem-32317	114	16	experience	experience	NOUN
fbem-32317	114	17	,	,	PUNCT
fbem-32317	114	18	which	which	PRON
fbem-32317	114	19	naturally	naturally	ADV
fbem-32317	114	20	drives	drive	VERB
fbem-32317	114	21	brand	brand	NOUN
fbem-32317	114	22	participation	participation	NOUN
fbem-32317	114	23	and	and	CCONJ
fbem-32317	114	24	viral	viral	ADJ
fbem-32317	114	25	dissemination	dissemination	NOUN
fbem-32317	114	26	.	.	PUNCT
fbem-32317	115	1	by	by	ADP
fbem-32317	115	2	making	make	VERB
fbem-32317	115	3	brand	brand	NOUN
fbem-32317	115	4	interactions	interaction	NOUN
fbem-32317	115	5	engaging	engaging	ADJ
fbem-32317	115	6	and	and	CCONJ
fbem-32317	115	7	culturally	culturally	ADV
fbem-32317	115	8	relevant	relevant	ADJ
fbem-32317	115	9	,	,	PUNCT
fbem-32317	115	10	it	it	PRON
fbem-32317	115	11	circumvents	circumvent	VERB
fbem-32317	115	12	young	young	ADJ
fbem-32317	115	13	users	user	NOUN
fbem-32317	115	14	’	’	PART
fbem-32317	115	15	resistance	resistance	NOUN
fbem-32317	115	16	to	to	ADP
fbem-32317	115	17	traditional	traditional	ADJ
fbem-32317	115	18	advertising	advertising	NOUN
fbem-32317	115	19	,	,	PUNCT
fbem-32317	115	20	fostering	foster	VERB
fbem-32317	115	21	organic	organic	ADJ
fbem-32317	115	22	,	,	PUNCT
fbem-32317	115	23	peer	peer	NOUN
fbem-32317	115	24	-	-	PUNCT
fbem-32317	115	25	to	to	ADP
fbem-32317	115	26	-	-	PUNCT
fbem-32317	115	27	peer	peer	NOUN
fbem-32317	115	28	sharing	sharing	NOUN
fbem-32317	115	29	—	—	PUNCT
fbem-32317	115	30	more	more	ADV
fbem-32317	115	31	credible	credible	ADJ
fbem-32317	115	32	and	and	CCONJ
fbem-32317	115	33	scalable	scalable	ADJ
fbem-32317	115	34	than	than	ADP
fbem-32317	115	35	paid	pay	VERB
fbem-32317	115	36	advertising	advertising	NOUN
fbem-32317	115	37	.	.	PUNCT
fbem-32317	116	1	this	this	DET
fbem-32317	116	2	shift	shift	NOUN
fbem-32317	116	3	from	from	ADP
fbem-32317	116	4	"	"	PUNCT
fbem-32317	116	5	advertising	advertising	NOUN
fbem-32317	116	6	"	"	PUNCT
fbem-32317	116	7	to	to	ADP
fbem-32317	116	8	"	"	PUNCT
fbem-32317	116	9	entertainment	entertainment	NOUN
fbem-32317	116	10	"	"	PUNCT
fbem-32317	116	11	is	be	AUX
fbem-32317	116	12	a	a	DET
fbem-32317	116	13	key	key	ADJ
fbem-32317	116	14	driver	driver	NOUN
fbem-32317	116	15	of	of	ADP
fbem-32317	116	16	its	its	PRON
fbem-32317	116	17	success	success	NOUN
fbem-32317	116	18	.	.	PUNCT
fbem-32317	117	1	3.2.2	3.2.2	X
fbem-32317	117	2	.	.	PUNCT
fbem-32317	117	3	interests	interest	NOUN
fbem-32317	117	4	in	in	ADP
fbem-32317	117	5	examining	examine	VERB
fbem-32317	117	6	how	how	SCONJ
fbem-32317	117	7	shein	shein	PROPN
fbem-32317	117	8	satisfies	satisfy	VERB
fbem-32317	117	9	consumer	consumer	NOUN
fbem-32317	117	10	needs	need	NOUN
fbem-32317	117	11	through	through	ADP
fbem-32317	117	12	"	"	PUNCT
fbem-32317	117	13	interests	interest	NOUN
fbem-32317	117	14	"	"	PUNCT
fbem-32317	117	15	,	,	PUNCT
fbem-32317	117	16	this	this	DET
fbem-32317	117	17	research	research	NOUN
fbem-32317	117	18	focuses	focus	VERB
fbem-32317	117	19	on	on	ADP
fbem-32317	117	20	its	its	PRON
fbem-32317	117	21	pricing	pricing	NOUN
fbem-32317	117	22	strategies	strategy	NOUN
fbem-32317	117	23	,	,	PUNCT
fbem-32317	117	24	promotional	promotional	ADJ
fbem-32317	117	25	mechanisms	mechanism	NOUN
fbem-32317	117	26	,	,	PUNCT
fbem-32317	117	27	and	and	CCONJ
fbem-32317	117	28	provision	provision	NOUN
fbem-32317	117	29	of	of	ADP
fbem-32317	117	30	emotional	emotional	ADJ
fbem-32317	117	31	value	value	NOUN
fbem-32317	117	32	beyond	beyond	ADP
fbem-32317	117	33	material	material	NOUN
fbem-32317	117	34	benefits	benefit	NOUN
fbem-32317	117	35	.	.	PUNCT
fbem-32317	118	1	(	(	PUNCT
fbem-32317	118	2	1	1	X
fbem-32317	118	3	)	)	PUNCT
fbem-32317	118	4	data	datum	NOUN
fbem-32317	118	5	collection	collection	NOUN
fbem-32317	118	6	and	and	CCONJ
fbem-32317	118	7	analysis	analysis	NOUN
fbem-32317	118	8	pricing	pricing	NOUN
fbem-32317	118	9	data	datum	NOUN
fbem-32317	118	10	:	:	PUNCT
fbem-32317	118	11	price	price	NOUN
fbem-32317	118	12	comparisons	comparison	NOUN
fbem-32317	118	13	between	between	ADP
fbem-32317	118	14	shein	shein	PROPN
fbem-32317	118	15	and	and	CCONJ
fbem-32317	118	16	competitors	competitor	NOUN
fbem-32317	118	17	(	(	PUNCT
fbem-32317	118	18	zara	zara	PROPN
fbem-32317	118	19	,	,	PUNCT
fbem-32317	118	20	h&m	h&m	PROPN
fbem-32317	118	21	)	)	PUNCT
fbem-32317	118	22	in	in	ADP
fbem-32317	118	23	women	woman	NOUN
fbem-32317	118	24	’s	’s	PART
fbem-32317	118	25	clothing	clothing	NOUN
fbem-32317	118	26	categories	category	NOUN
fbem-32317	118	27	(	(	PUNCT
fbem-32317	118	28	e.g.	e.g.	ADV
fbem-32317	118	29	,	,	PUNCT
fbem-32317	118	30	t	t	NOUN
fbem-32317	118	31	-	-	PUNCT
fbem-32317	118	32	shirts	shirt	NOUN
fbem-32317	118	33	,	,	PUNCT
fbem-32317	118	34	dresses	dress	NOUN
fbem-32317	118	35	,	,	PUNCT
fbem-32317	118	36	jeans	jean	NOUN
fbem-32317	118	37	,	,	PUNCT
fbem-32317	118	38	outerwear	outerwear	PROPN
fbem-32317	118	39	)	)	PUNCT
fbem-32317	118	40	were	be	AUX
fbem-32317	118	41	collected	collect	VERB
fbem-32317	118	42	to	to	PART
fbem-32317	118	43	quantify	quantify	VERB
fbem-32317	118	44	its	its	PRON
fbem-32317	118	45	"	"	PUNCT
fbem-32317	118	46	extreme	extreme	ADJ
fbem-32317	118	47	cost	cost	NOUN
fbem-32317	118	48	-	-	PUNCT
fbem-32317	118	49	performance	performance	NOUN
fbem-32317	118	50	"	"	PUNCT
fbem-32317	118	51	advantage	advantage	NOUN
fbem-32317	118	52	.	.	PUNCT
fbem-32317	119	1	promotional	promotional	ADJ
fbem-32317	119	2	mechanisms	mechanism	NOUN
fbem-32317	119	3	:	:	PUNCT
fbem-32317	119	4	rules	rule	NOUN
fbem-32317	119	5	for	for	ADP
fbem-32317	119	6	shein	shein	PROPN
fbem-32317	119	7	’s	’s	PART
fbem-32317	119	8	membership	membership	NOUN
fbem-32317	119	9	points	point	NOUN
fbem-32317	119	10	system	system	NOUN
fbem-32317	119	11	,	,	PUNCT
fbem-32317	119	12	coupons	coupon	NOUN
fbem-32317	119	13	,	,	PUNCT
fbem-32317	119	14	limited	limited	ADJ
fbem-32317	119	15	-	-	PUNCT
fbem-32317	119	16	time	time	NOUN
fbem-32317	119	17	discounts	discount	NOUN
fbem-32317	119	18	,	,	PUNCT
fbem-32317	119	19	and	and	CCONJ
fbem-32317	119	20	flash	flash	NOUN
fbem-32317	119	21	sales	sale	NOUN
fbem-32317	119	22	were	be	AUX
fbem-32317	119	23	reviewed	review	VERB
fbem-32317	119	24	via	via	ADP
fbem-32317	119	25	its	its	PRON
fbem-32317	119	26	official	official	ADJ
fbem-32317	119	27	website	website	NOUN
fbem-32317	119	28	and	and	CCONJ
fbem-32317	119	29	related	related	ADJ
fbem-32317	119	30	reports	report	NOUN
fbem-32317	119	31	.	.	PUNCT
fbem-32317	120	1	customer	customer	NOUN
fbem-32317	120	2	service	service	NOUN
fbem-32317	120	3	policies	policy	NOUN
fbem-32317	120	4	:	:	PUNCT
fbem-32317	120	5	information	information	NOUN
fbem-32317	120	6	on	on	ADP
fbem-32317	120	7	shein	shein	PROPN
fbem-32317	120	8	’s	’s	PART
fbem-32317	120	9	return	return	NOUN
fbem-32317	120	10	policies	policy	NOUN
fbem-32317	120	11	(	(	PUNCT
fbem-32317	120	12	e.g.	e.g.	ADV
fbem-32317	120	13	,	,	PUNCT
fbem-32317	120	14	45	45	NUM
fbem-32317	120	15	-	-	PUNCT
fbem-32317	120	16	day	day	NOUN
fbem-32317	120	17	unconditional	unconditional	ADJ
fbem-32317	120	18	refund	refund	NOUN
fbem-32317	120	19	,	,	PUNCT
fbem-32317	120	20	free	free	ADJ
fbem-32317	120	21	shipping	shipping	NOUN
fbem-32317	120	22	for	for	ADP
fbem-32317	120	23	first	first	ADJ
fbem-32317	120	24	orders	order	NOUN
fbem-32317	120	25	)	)	PUNCT
fbem-32317	120	26	was	be	AUX
fbem-32317	120	27	analyzed	analyze	VERB
fbem-32317	120	28	to	to	PART
fbem-32317	120	29	assess	assess	VERB
fbem-32317	120	30	how	how	SCONJ
fbem-32317	120	31	it	it	PRON
fbem-32317	120	32	mitigates	mitigate	VERB
fbem-32317	120	33	consumer	consumer	NOUN
fbem-32317	120	34	risks	risk	NOUN
fbem-32317	120	35	.	.	PUNCT
fbem-32317	121	1	brand	brand	NOUN
fbem-32317	121	2	community	community	NOUN
fbem-32317	121	3	information	information	NOUN
fbem-32317	121	4	:	:	PUNCT
fbem-32317	121	5	insights	insight	NOUN
fbem-32317	121	6	into	into	ADP
fbem-32317	121	7	how	how	SCONJ
fbem-32317	121	8	she	she	PRON
fbem-32317	121	9	in	in	ADP
fbem-32317	121	10	builds	build	VERB
fbem-32317	121	11	a	a	DET
fbem-32317	121	12	sense	sense	NOUN
fbem-32317	121	13	of	of	ADP
fbem-32317	121	14	belonging	belonging	NOUN
fbem-32317	121	15	and	and	CCONJ
fbem-32317	121	16	identity	identity	NOUN
fbem-32317	121	17	through	through	ADP
fbem-32317	121	18	community	community	NOUN
fbem-32317	121	19	construction	construction	NOUN
fbem-32317	121	20	were	be	AUX
fbem-32317	121	21	gathered	gather	VERB
fbem-32317	121	22	.	.	PUNCT
fbem-32317	122	1	(	(	PUNCT
fbem-32317	122	2	2	2	X
fbem-32317	122	3	)	)	PUNCT
fbem-32317	122	4	research	research	NOUN
fbem-32317	122	5	process	process	NOUN
fbem-32317	122	6	and	and	CCONJ
fbem-32317	122	7	findings	finding	VERB
fbem-32317	122	8	quantitative	quantitative	ADJ
fbem-32317	122	9	analysis	analysis	NOUN
fbem-32317	122	10	of	of	ADP
fbem-32317	122	11	extreme	extreme	ADJ
fbem-32317	122	12	cost	cost	NOUN
fbem-32317	122	13	-	-	PUNCT
fbem-32317	122	14	performance	performance	NOUN
fbem-32317	122	15	:	:	PUNCT
fbem-32317	122	16	comparative	comparative	ADJ
fbem-32317	122	17	data	datum	NOUN
fbem-32317	122	18	shows	show	VERB
fbem-32317	122	19	that	that	SCONJ
fbem-32317	122	20	shein	shein	PROPN
fbem-32317	122	21	’s	’s	PART
fbem-32317	122	22	prices	price	NOUN
fbem-32317	122	23	are	be	AUX
fbem-32317	122	24	significantly	significantly	ADV
fbem-32317	122	25	lower	low	ADJ
fbem-32317	122	26	than	than	ADP
fbem-32317	122	27	zara	zara	PROPN
fbem-32317	122	28	and	and	CCONJ
fbem-32317	122	29	h&m	h&m	PROPN
fbem-32317	122	30	.	.	PUNCT
fbem-32317	123	1	for	for	ADP
fbem-32317	123	2	example	example	NOUN
fbem-32317	123	3	,	,	PUNCT
fbem-32317	123	4	shein	shein	PROPN
fbem-32317	123	5	’s	’s	PART
fbem-32317	123	6	women	women	PROPN
fbem-32317	123	7	’s	’s	PART
fbem-32317	123	8	t	t	PROPN
fbem-32317	123	9	-	-	PUNCT
fbem-32317	123	10	shirts	shirt	NOUN
fbem-32317	123	11	typically	typically	ADV
fbem-32317	123	12	range	range	VERB
fbem-32317	123	13	from	from	ADP
fbem-32317	123	14	$	$	SYM
fbem-32317	123	15	2	2	NUM
fbem-32317	123	16	to	to	PART
fbem-32317	123	17	$	$	SYM
fbem-32317	123	18	30	30	NUM
fbem-32317	123	19	,	,	PUNCT
fbem-32317	123	20	while	while	SCONJ
fbem-32317	123	21	zara	zara	PROPN
fbem-32317	123	22	and	and	CCONJ
fbem-32317	123	23	h&m	h&m	PROPN
fbem-32317	123	24	’s	’s	PART
fbem-32317	123	25	range	range	NOUN
fbem-32317	123	26	from	from	ADP
fbem-32317	123	27	$	$	SYM
fbem-32317	123	28	5	5	NUM
fbem-32317	123	29	to	to	PART
fbem-32317	123	30	$	$	SYM
fbem-32317	123	31	50	50	NUM
fbem-32317	123	32	.	.	PUNCT
fbem-32317	124	1	this	this	DET
fbem-32317	124	2	price	price	NOUN
fbem-32317	124	3	advantage	advantage	NOUN
fbem-32317	124	4	makes	make	VERB
fbem-32317	124	5	fashion	fashion	NOUN
fbem-32317	124	6	trends	trend	NOUN
fbem-32317	124	7	accessible	accessible	ADJ
fbem-32317	124	8	to	to	ADP
fbem-32317	124	9	a	a	DET
fbem-32317	124	10	broader	broad	ADJ
fbem-32317	124	11	audience	audience	NOUN
fbem-32317	124	12	,	,	PUNCT
fbem-32317	124	13	serving	serve	VERB
fbem-32317	124	14	as	as	ADP
fbem-32317	124	15	a	a	DET
fbem-32317	124	16	cornerstone	cornerstone	NOUN
fbem-32317	124	17	for	for	ADP
fbem-32317	124	18	attracting	attract	VERB
fbem-32317	124	19	users	user	NOUN
fbem-32317	124	20	.	.	PUNCT
fbem-32317	125	1	effectiveness	effectiveness	NOUN
fbem-32317	125	2	of	of	ADP
fbem-32317	125	3	material	material	NOUN
fbem-32317	125	4	incentives	incentive	NOUN
fbem-32317	125	5	:	:	PUNCT
fbem-32317	125	6	shein	shein	PROPN
fbem-32317	125	7	has	have	AUX
fbem-32317	125	8	developed	develop	VERB
fbem-32317	125	9	a	a	DET
fbem-32317	125	10	robust	robust	ADJ
fbem-32317	125	11	system	system	NOUN
fbem-32317	125	12	of	of	ADP
fbem-32317	125	13	membership	membership	NOUN
fbem-32317	125	14	points	point	NOUN
fbem-32317	125	15	,	,	PUNCT
fbem-32317	125	16	coupons	coupon	NOUN
fbem-32317	125	17	,	,	PUNCT
fbem-32317	125	18	and	and	CCONJ
fbem-32317	125	19	limited	limited	ADJ
fbem-32317	125	20	time	time	NOUN
fbem-32317	125	21	discounts	discount	NOUN
fbem-32317	125	22	to	to	PART
fbem-32317	125	23	encourage	encourage	VERB
fbem-32317	125	24	frequent	frequent	ADJ
fbem-32317	125	25	app	app	ADJ
fbem-32317	125	26	/	/	SYM
fbem-32317	125	27	website	website	NOUN
fbem-32317	125	28	visits	visit	NOUN
fbem-32317	125	29	and	and	CCONJ
fbem-32317	125	30	increase	increase	VERB
fbem-32317	125	31	purchase	purchase	NOUN
fbem-32317	125	32	frequency	frequency	NOUN
fbem-32317	125	33	.	.	PUNCT
fbem-32317	126	1	users	user	NOUN
fbem-32317	126	2	earn	earn	VERB
fbem-32317	126	3	points	point	NOUN
fbem-32317	126	4	through	through	ADP
fbem-32317	126	5	check	check	NOUN
fbem-32317	126	6	-	-	PUNCT
fbem-32317	126	7	ins	in	NOUN
fbem-32317	126	8	,	,	PUNCT
fbem-32317	126	9	comments	comment	NOUN
fbem-32317	126	10	,	,	PUNCT
fbem-32317	126	11	and	and	CCONJ
fbem-32317	126	12	shares	share	NOUN
fbem-32317	126	13	,	,	PUNCT
fbem-32317	126	14	which	which	PRON
fbem-32317	126	15	can	can	AUX
fbem-32317	126	16	be	be	AUX
fbem-32317	126	17	redeemed	redeem	VERB
fbem-32317	126	18	for	for	ADP
fbem-32317	126	19	cash	cash	NOUN
fbem-32317	126	20	,	,	PUNCT
fbem-32317	126	21	creating	create	VERB
fbem-32317	126	22	a	a	DET
fbem-32317	126	23	positive	positive	ADJ
fbem-32317	126	24	cycle	cycle	NOUN
fbem-32317	126	25	.	.	PUNCT
fbem-32317	127	1	construction	construction	NOUN
fbem-32317	127	2	of	of	ADP
fbem-32317	127	3	psychological	psychological	ADJ
fbem-32317	127	4	and	and	CCONJ
fbem-32317	127	5	emotional	emotional	ADJ
fbem-32317	127	6	value	value	NOUN
fbem-32317	127	7	:	:	PUNCT
fbem-32317	127	8	through	through	ADP
fbem-32317	127	9	massive	massive	ADJ
fbem-32317	127	10	skus	sku	NOUN
fbem-32317	127	11	and	and	CCONJ
fbem-32317	127	12	rapid	rapid	ADJ
fbem-32317	127	13	product	product	NOUN
fbem-32317	127	14	updates	update	VERB
fbem-32317	127	15	,	,	PUNCT
fbem-32317	127	16	shein	shein	PROPN
fbem-32317	127	17	offers	offer	VERB
fbem-32317	127	18	consumers	consumer	NOUN
fbem-32317	127	19	an	an	DET
fbem-32317	127	20	experience	experience	NOUN
fbem-32317	127	21	of	of	ADP
fbem-32317	127	22	"	"	PUNCT
fbem-32317	127	23	fashion	fashion	NOUN
fbem-32317	127	24	empowerment	empowerment	NOUN
fbem-32317	127	25	"	"	PUNCT
fbem-32317	127	26	,	,	PUNCT
fbem-32317	127	27	enabling	enable	VERB
fbem-32317	127	28	budget	budget	NOUN
fbem-32317	127	29	-	-	PUNCT
fbem-32317	127	30	conscious	conscious	ADJ
fbem-32317	127	31	young	young	ADJ
fbem-32317	127	32	people	people	NOUN
fbem-32317	127	33	to	to	PART
fbem-32317	127	34	experiment	experiment	VERB
fbem-32317	127	35	with	with	ADP
fbem-32317	127	36	styles	style	NOUN
fbem-32317	127	37	and	and	CCONJ
fbem-32317	127	38	express	express	VERB
fbem-32317	127	39	themselves	themselves	PRON
fbem-32317	127	40	at	at	ADP
fbem-32317	127	41	low	low	ADJ
fbem-32317	127	42	cost	cost	NOUN
fbem-32317	127	43	.	.	PUNCT
fbem-32317	128	1	simultaneously	simultaneously	ADV
fbem-32317	128	2	,	,	PUNCT
fbem-32317	128	3	brand	brand	NOUN
fbem-32317	128	4	community	community	NOUN
fbem-32317	128	5	building	building	NOUN
fbem-32317	128	6	and	and	CCONJ
fbem-32317	128	7	user	user	NOUN
fbem-32317	128	8	interaction	interaction	NOUN
fbem-32317	128	9	satisfy	satisfy	NOUN
fbem-32317	128	10	generation	generation	NOUN
fbem-32317	129	1	z	z	X
fbem-32317	129	2	’s	’s	PART
fbem-32317	129	3	needs	need	NOUN
fbem-32317	129	4	for	for	ADP
fbem-32317	129	5	social	social	ADJ
fbem-32317	129	6	connection	connection	NOUN
fbem-32317	129	7	and	and	CCONJ
fbem-32317	129	8	group	group	NOUN
fbem-32317	129	9	identity	identity	NOUN
fbem-32317	129	10	.	.	PUNCT
fbem-32317	130	1	risk	risk	NOUN
fbem-32317	130	2	mitigation	mitigation	NOUN
fbem-32317	130	3	strategies	strategy	NOUN
fbem-32317	130	4	:	:	PUNCT
fbem-32317	131	1	shein	shein	PROPN
fbem-32317	131	2	highlights	highlight	VERB
fbem-32317	131	3	its	its	PRON
fbem-32317	131	4	45	45	NUM
fbem-32317	131	5	-day	-day	NOUN
fbem-32317	131	6	unconditional	unconditional	ADJ
fbem-32317	131	7	refund	refund	NOUN
fbem-32317	131	8	and	and	CCONJ
fbem-32317	131	9	free	free	ADJ
fbem-32317	131	10	first	first	ADJ
fbem-32317	131	11	-	-	PUNCT
fbem-32317	131	12	order	order	NOUN
fbem-32317	131	13	shipping	shipping	NOUN
fbem-32317	131	14	as	as	ADP
fbem-32317	131	15	key	key	ADJ
fbem-32317	131	16	selling	selling	NOUN
fbem-32317	131	17	points	point	NOUN
fbem-32317	131	18	.	.	PUNCT
fbem-32317	132	1	these	these	DET
fbem-32317	132	2	policies	policy	NOUN
fbem-32317	132	3	significantly	significantly	ADV
fbem-32317	132	4	reduce	reduce	VERB
fbem-32317	132	5	consumers	consumer	NOUN
fbem-32317	132	6	’	'	PUNCT
fbem-32317	132	7	perceived	perceive	VERB
fbem-32317	132	8	risks	risk	NOUN
fbem-32317	132	9	,	,	PUNCT
fbem-32317	132	10	encouraging	encourage	VERB
fbem-32317	132	11	larger	large	ADJ
fbem-32317	132	12	initial	initial	ADJ
fbem-32317	132	13	purchases	purchase	NOUN
fbem-32317	132	14	and	and	CCONJ
fbem-32317	132	15	strengthening	strengthen	VERB
fbem-32317	132	16	trust	trust	NOUN
fbem-32317	132	17	.	.	PUNCT
fbem-32317	133	1	shein	shein	PROPN
fbem-32317	133	2	’s	’s	PART
fbem-32317	133	3	"	"	PUNCT
fbem-32317	133	4	interests	interest	NOUN
fbem-32317	133	5	"	"	PUNCT
fbem-32317	133	6	strategy	strategy	NOUN
fbem-32317	133	7	is	be	AUX
fbem-32317	133	8	not	not	PART
fbem-32317	133	9	merely	merely	ADV
fbem-32317	133	10	a	a	DET
fbem-32317	133	11	low	low	ADJ
fbem-32317	133	12	-	-	PUNCT
fbem-32317	133	13	price	price	NOUN
fbem-32317	133	14	model	model	NOUN
fbem-32317	133	15	but	but	CCONJ
fbem-32317	133	16	a	a	DET
fbem-32317	133	17	sophisticated	sophisticated	ADJ
fbem-32317	133	18	value	value	NOUN
fbem-32317	133	19	proposition	proposition	NOUN
fbem-32317	133	20	.	.	PUNCT
fbem-32317	134	1	it	it	PRON
fbem-32317	134	2	integrates	integrate	VERB
fbem-32317	134	3	affordability	affordability	NOUN
fbem-32317	134	4	with	with	ADP
fbem-32317	134	5	psychological	psychological	ADJ
fbem-32317	134	6	satisfaction	satisfaction	NOUN
fbem-32317	134	7	(	(	PUNCT
fbem-32317	134	8	e.g.	e.g.	ADV
fbem-32317	134	9	,	,	PUNCT
fbem-32317	134	10	access	access	NOUN
fbem-32317	134	11	to	to	ADP
fbem-32317	134	12	trends	trend	NOUN
fbem-32317	134	13	,	,	PUNCT
fbem-32317	134	14	self	self	NOUN
fbem-32317	134	15	-	-	PUNCT
fbem-32317	134	16	expression	expression	NOUN
fbem-32317	134	17	,	,	PUNCT
fbem-32317	134	18	community	community	NOUN
fbem-32317	134	19	belonging	belonging	NOUN
fbem-32317	134	20	)	)	PUNCT
fbem-32317	134	21	and	and	CCONJ
fbem-32317	134	22	risk	risk	NOUN
fbem-32317	134	23	mitigation	mitigation	NOUN
fbem-32317	134	24	(	(	PUNCT
fbem-32317	134	25	e.g.	e.g.	ADV
fbem-32317	134	26	,	,	PUNCT
fbem-32317	134	27	hassle	hassle	NOUN
fbem-32317	134	28	-	-	PUNCT
fbem-32317	134	29	free	free	ADJ
fbem-32317	134	30	returns	return	NOUN
fbem-32317	134	31	)	)	PUNCT
fbem-32317	134	32	.	.	PUNCT
fbem-32317	135	1	this	this	DET
fbem-32317	135	2	holistic	holistic	ADJ
fbem-32317	135	3	approach	approach	NOUN
fbem-32317	135	4	effectively	effectively	ADV
fbem-32317	135	5	attracts	attract	VERB
fbem-32317	135	6	consumers	consumer	NOUN
fbem-32317	135	7	and	and	CCONJ
fbem-32317	135	8	fosters	foster	VERB
fbem-32317	135	9	loyalty	loyalty	NOUN
fbem-32317	135	10	beyond	beyond	ADP
fbem-32317	135	11	mere	mere	ADJ
fbem-32317	135	12	transactional	transactional	ADJ
fbem-32317	135	13	savings	saving	NOUN
fbem-32317	135	14	,	,	PUNCT
fbem-32317	135	15	demonstrating	demonstrate	VERB
fbem-32317	135	16	how	how	SCONJ
fbem-32317	135	17	shein	shein	PROPN
fbem-32317	135	18	builds	build	VERB
fbem-32317	135	19	loyalty	loyalty	NOUN
fbem-32317	135	20	by	by	ADP
fbem-32317	135	21	comprehensively	comprehensively	ADV
fbem-32317	135	22	meeting	meet	VERB
fbem-32317	135	23	consumer	consumer	NOUN
fbem-32317	135	24	needs	need	NOUN
fbem-32317	135	25	.	.	PUNCT
fbem-32317	136	1	5	5	NUM
fbem-32317	136	2	3.2.3	3.2.3	NUM
fbem-32317	136	3	.	.	PUNCT
fbem-32317	136	4	interaction	interaction	NOUN
fbem-32317	136	5	in	in	ADP
fbem-32317	136	6	studying	study	VERB
fbem-32317	136	7	how	how	SCONJ
fbem-32317	136	8	shein	shein	PROPN
fbem-32317	136	9	builds	build	VERB
fbem-32317	136	10	two	two	NUM
fbem-32317	136	11	-way	-way	NOUN
fbem-32317	136	12	communication	communication	NOUN
fbem-32317	136	13	mechanisms	mechanism	NOUN
fbem-32317	136	14	and	and	CCONJ
fbem-32317	136	15	encourages	encourage	VERB
fbem-32317	136	16	user	user	NOUN
fbem-32317	136	17	participation	participation	NOUN
fbem-32317	136	18	through	through	ADP
fbem-32317	136	19	"	"	PUNCT
fbem-32317	136	20	interaction	interaction	NOUN
fbem-32317	136	21	"	"	PUNCT
fbem-32317	136	22	,	,	PUNCT
fbem-32317	136	23	this	this	DET
fbem-32317	136	24	research	research	NOUN
fbem-32317	136	25	analyzes	analyze	VERB
fbem-32317	136	26	its	its	PRON
fbem-32317	136	27	social	social	ADJ
fbem-32317	136	28	media	medium	NOUN
fbem-32317	136	29	strategies	strategy	NOUN
fbem-32317	136	30	,	,	PUNCT
fbem-32317	136	31	kol	kol	PROPN
fbem-32317	136	32	/	/	SYM
fbem-32317	136	33	koc	koc	PROPN
fbem-32317	136	34	collaboration	collaboration	NOUN
fbem-32317	136	35	models	model	NOUN
fbem-32317	136	36	,	,	PUNCT
fbem-32317	136	37	and	and	CCONJ
fbem-32317	136	38	incentives	incentive	VERB
fbem-32317	136	39	for	for	ADP
fbem-32317	136	40	usergenerated	usergenerated	ADJ
fbem-32317	136	41	content	content	NOUN
fbem-32317	136	42	(	(	PUNCT
fbem-32317	136	43	ugc	ugc	PROPN
fbem-32317	136	44	)	)	PUNCT
fbem-32317	136	45	.	.	PUNCT
fbem-32317	137	1	(	(	PUNCT
fbem-32317	137	2	1	1	X
fbem-32317	137	3	)	)	PUNCT
fbem-32317	137	4	data	datum	NOUN
fbem-32317	137	5	collection	collection	NOUN
fbem-32317	137	6	and	and	CCONJ
fbem-32317	137	7	analysis	analysis	NOUN
fbem-32317	137	8	social	social	ADJ
fbem-32317	137	9	media	medium	NOUN
fbem-32317	137	10	interaction	interaction	NOUN
fbem-32317	137	11	data	datum	NOUN
fbem-32317	137	12	:	:	PUNCT
fbem-32317	137	13	comments	comment	NOUN
fbem-32317	137	14	,	,	PUNCT
fbem-32317	137	15	private	private	ADJ
fbem-32317	137	16	messages	message	NOUN
fbem-32317	137	17	,	,	PUNCT
fbem-32317	137	18	and	and	CCONJ
fbem-32317	137	19	live	live	ADJ
fbem-32317	137	20	stream	stream	NOUN
fbem-32317	137	21	comments	comment	NOUN
fbem-32317	137	22	from	from	ADP
fbem-32317	137	23	shein	shein	PROPN
fbem-32317	137	24	’s	’s	PART
fbem-32317	137	25	social	social	ADJ
fbem-32317	137	26	media	medium	NOUN
fbem-32317	137	27	platforms	platform	NOUN
fbem-32317	137	28	were	be	AUX
fbem-32317	137	29	collected	collect	VERB
fbem-32317	137	30	to	to	PART
fbem-32317	137	31	analyze	analyze	VERB
fbem-32317	137	32	response	response	NOUN
fbem-32317	137	33	speeds	speed	NOUN
fbem-32317	137	34	and	and	CCONJ
fbem-32317	137	35	user	user	NOUN
fbem-32317	137	36	engagement	engagement	NOUN
fbem-32317	137	37	.	.	PUNCT
fbem-32317	138	1	kol	kol	PROPN
fbem-32317	138	2	/	/	SYM
fbem-32317	138	3	koc	koc	PROPN
fbem-32317	138	4	collaboration	collaboration	NOUN
fbem-32317	138	5	cases	case	NOUN
fbem-32317	138	6	:	:	PUNCT
fbem-32317	138	7	cases	case	NOUN
fbem-32317	138	8	such	such	ADJ
fbem-32317	138	9	as	as	ADP
fbem-32317	138	10	the	the	PRON
fbem-32317	138	11	"	"	PUNCT
fbem-32317	138	12	she	she	PRON
fbem-32317	138	13	in	in	ADP
fbem-32317	138	14	x	x	NOUN
fbem-32317	138	15	"	"	PUNCT
fbem-32317	138	16	program	program	NOUN
fbem-32317	138	17	and	and	CCONJ
fbem-32317	138	18	the	the	DET
fbem-32317	138	19	global	global	ADJ
fbem-32317	138	20	live	live	ADJ
fbem-32317	138	21	design	design	NOUN
fbem-32317	138	22	competition	competition	NOUN
fbem-32317	138	23	"	"	PUNCT
fbem-32317	138	24	shein	shein	PROPN
fbem-32317	138	25	x	x	SYM
fbem-32317	138	26	100k	100k	PROPN
fbem-32317	138	27	"	"	PUNCT
fbem-32317	138	28	challenge	challenge	NOUN
fbem-32317	138	29	were	be	AUX
fbem-32317	138	30	reviewed	review	VERB
fbem-32317	138	31	to	to	PART
fbem-32317	138	32	understand	understand	VERB
fbem-32317	138	33	collaboration	collaboration	NOUN
fbem-32317	138	34	models	model	NOUN
fbem-32317	138	35	,	,	PUNCT
fbem-32317	138	36	incentive	incentive	NOUN
fbem-32317	138	37	mechanisms	mechanism	NOUN
fbem-32317	138	38	,	,	PUNCT
fbem-32317	138	39	and	and	CCONJ
fbem-32317	138	40	communication	communication	NOUN
fbem-32317	138	41	effects	effect	NOUN
fbem-32317	138	42	.	.	PUNCT
fbem-32317	139	1	ugc	ugc	NOUN
fbem-32317	139	2	activity	activity	NOUN
fbem-32317	139	3	information	information	NOUN
fbem-32317	139	4	:	:	PUNCT
fbem-32317	139	5	data	datum	NOUN
fbem-32317	139	6	on	on	ADP
fbem-32317	139	7	shein	shein	PROPN
fbem-32317	139	8	’s	’s	PART
fbem-32317	139	9	hashtag	hashtag	NOUN
fbem-32317	139	10	challenges	challenge	NOUN
fbem-32317	139	11	(	(	PUNCT
fbem-32317	139	12	e.g.	e.g.	ADV
fbem-32317	139	13	,	,	PUNCT
fbem-32317	139	14	#	#	NOUN
fbem-32317	139	15	sheingals	sheingal	NOUN
fbem-32317	139	16	,	,	PUNCT
fbem-32317	139	17	#	#	SYM
fbem-32317	139	18	sheinhaul	sheinhaul	NOUN
fbem-32317	139	19	)	)	PUNCT
fbem-32317	139	20	were	be	AUX
fbem-32317	139	21	collected	collect	VERB
fbem-32317	139	22	to	to	PART
fbem-32317	139	23	assess	assess	VERB
fbem-32317	139	24	ugc	ugc	NOUN
fbem-32317	139	25	volume	volume	NOUN
fbem-32317	139	26	and	and	CCONJ
fbem-32317	139	27	viral	viral	ADJ
fbem-32317	139	28	transmission	transmission	NOUN
fbem-32317	139	29	effects	effect	NOUN
fbem-32317	139	30	.	.	PUNCT
fbem-32317	140	1	third	third	ADJ
fbem-32317	140	2	-	-	PUNCT
fbem-32317	140	3	party	party	NOUN
fbem-32317	140	4	marketing	marketing	NOUN
fbem-32317	140	5	data	datum	NOUN
fbem-32317	140	6	:	:	PUNCT
fbem-32317	140	7	insights	insight	NOUN
fbem-32317	140	8	from	from	ADP
fbem-32317	140	9	marketing	marketing	NOUN
fbem-32317	140	10	service	service	NOUN
fbem-32317	140	11	providers	provider	NOUN
fbem-32317	140	12	like	like	ADP
fbem-32317	140	13	youdao	youdao	ADJ
fbem-32317	140	14	ads	ad	NOUN
fbem-32317	140	15	were	be	AUX
fbem-32317	140	16	used	use	VERB
fbem-32317	140	17	to	to	PART
fbem-32317	140	18	evaluate	evaluate	VERB
fbem-32317	140	19	shein	shein	PROPN
fbem-32317	140	20	’s	’s	PART
fbem-32317	140	21	refined	refined	ADJ
fbem-32317	140	22	strategies	strategy	NOUN
fbem-32317	140	23	and	and	CCONJ
fbem-32317	140	24	effectiveness	effectiveness	NOUN
fbem-32317	140	25	in	in	ADP
fbem-32317	140	26	kol	kol	PROPN
fbem-32317	140	27	marketing	marketing	PROPN
fbem-32317	140	28	,	,	PUNCT
fbem-32317	140	29	overseas	overseas	ADV
fbem-32317	140	30	live	live	VERB
fbem-32317	140	31	streaming	streaming	NOUN
fbem-32317	140	32	,	,	PUNCT
fbem-32317	140	33	and	and	CCONJ
fbem-32317	140	34	advertising	advertising	NOUN
fbem-32317	140	35	.	.	PUNCT
fbem-32317	141	1	(	(	PUNCT
fbem-32317	141	2	2	2	X
fbem-32317	141	3	)	)	PUNCT
fbem-32317	141	4	research	research	NOUN
fbem-32317	141	5	process	process	NOUN
fbem-32317	141	6	and	and	CCONJ
fbem-32317	141	7	findings	finding	VERB
fbem-32317	141	8	deep	deep	ADJ
fbem-32317	141	9	social	social	ADJ
fbem-32317	141	10	media	medium	NOUN
fbem-32317	141	11	engagement	engagement	NOUN
fbem-32317	141	12	:	:	PUNCT
fbem-32317	142	1	shein	shein	PROPN
fbem-32317	142	2	actively	actively	ADV
fbem-32317	142	3	uses	use	VERB
fbem-32317	142	4	social	social	ADJ
fbem-32317	142	5	media	medium	NOUN
fbem-32317	142	6	interactive	interactive	ADJ
fbem-32317	142	7	features	feature	NOUN
fbem-32317	142	8	to	to	PART
fbem-32317	142	9	communicate	communicate	VERB
fbem-32317	142	10	with	with	ADP
fbem-32317	142	11	users	user	NOUN
fbem-32317	142	12	in	in	ADP
fbem-32317	142	13	real	real	ADJ
fbem-32317	142	14	time	time	NOUN
fbem-32317	142	15	,	,	PUNCT
fbem-32317	142	16	rapidly	rapidly	ADV
fbem-32317	142	17	responding	respond	VERB
fbem-32317	142	18	to	to	ADP
fbem-32317	142	19	inquiries	inquiry	NOUN
fbem-32317	142	20	and	and	CCONJ
fbem-32317	142	21	feedback	feedback	NOUN
fbem-32317	142	22	.	.	PUNCT
fbem-32317	143	1	its	its	PRON
fbem-32317	143	2	high	high	ADJ
fbem-32317	143	3	social	social	ADJ
fbem-32317	143	4	media	medium	NOUN
fbem-32317	143	5	activity	activity	NOUN
fbem-32317	143	6	and	and	CCONJ
fbem-32317	143	7	interaction	interaction	NOUN
fbem-32317	143	8	metrics	metric	NOUN
fbem-32317	143	9	(	(	PUNCT
fbem-32317	143	10	with	with	ADP
fbem-32317	143	11	single	single	ADJ
fbem-32317	143	12	-	-	PUNCT
fbem-32317	143	13	post	post	NOUN
fbem-32317	143	14	interactions	interaction	NOUN
fbem-32317	143	15	approximately	approximately	ADV
fbem-32317	143	16	three	three	NUM
fbem-32317	143	17	times	time	NOUN
fbem-32317	143	18	those	those	PRON
fbem-32317	143	19	of	of	ADP
fbem-32317	143	20	shopee	shopee	NOUN
fbem-32317	143	21	)	)	PUNCT
fbem-32317	143	22	confirm	confirm	VERB
fbem-32317	143	23	strong	strong	ADJ
fbem-32317	143	24	exposure	exposure	NOUN
fbem-32317	143	25	and	and	CCONJ
fbem-32317	143	26	user	user	NOUN
fbem-32317	143	27	participation	participation	NOUN
fbem-32317	143	28	.	.	PUNCT
fbem-32317	144	1	user	user	NOUN
fbem-32317	144	2	challenges	challenge	NOUN
fbem-32317	144	3	and	and	CCONJ
fbem-32317	144	4	ugc	ugc	NOUN
fbem-32317	144	5	generation	generation	NOUN
fbem-32317	144	6	:	:	PUNCT
fbem-32317	145	1	shein	shein	PROPN
fbem-32317	145	2	launches	launch	VERB
fbem-32317	145	3	engaging	engage	VERB
fbem-32317	145	4	user	user	NOUN
fbem-32317	145	5	challenges	challenge	NOUN
fbem-32317	145	6	to	to	PART
fbem-32317	145	7	incentivize	incentivize	VERB
fbem-32317	145	8	massive	massive	ADJ
fbem-32317	145	9	ugc	ugc	NOUN
fbem-32317	145	10	creation	creation	NOUN
fbem-32317	145	11	,	,	PUNCT
fbem-32317	145	12	including	include	VERB
fbem-32317	145	13	outfit	outfit	ADJ
fbem-32317	145	14	videos	video	NOUN
fbem-32317	145	15	,	,	PUNCT
fbem-32317	145	16	unboxing	unbox	VERB
fbem-32317	145	17	experiences	experience	NOUN
fbem-32317	145	18	,	,	PUNCT
fbem-32317	145	19	and	and	CCONJ
fbem-32317	145	20	product	product	NOUN
fbem-32317	145	21	reviews	review	NOUN
fbem-32317	145	22	.	.	PUNCT
fbem-32317	146	1	this	this	DET
fbem-32317	146	2	content	content	NOUN
fbem-32317	146	3	not	not	PART
fbem-32317	146	4	only	only	ADV
fbem-32317	146	5	provides	provide	VERB
fbem-32317	146	6	free	free	ADJ
fbem-32317	146	7	,	,	PUNCT
fbem-32317	146	8	authentic	authentic	ADJ
fbem-32317	146	9	promotional	promotional	ADJ
fbem-32317	146	10	material	material	NOUN
fbem-32317	146	11	but	but	CCONJ
fbem-32317	146	12	also	also	ADV
fbem-32317	146	13	enhances	enhance	VERB
fbem-32317	146	14	user	user	NOUN
fbem-32317	146	15	participation	participation	NOUN
fbem-32317	146	16	and	and	CCONJ
fbem-32317	146	17	belonging	belong	VERB
fbem-32317	146	18	,	,	PUNCT
fbem-32317	146	19	fostering	foster	VERB
fbem-32317	146	20	powerful	powerful	ADJ
fbem-32317	146	21	word	word	NOUN
fbem-32317	146	22	-ofmouth	-ofmouth	NOUN
fbem-32317	146	23	.	.	PUNCT
fbem-32317	147	1	extensive	extensive	ADJ
fbem-32317	147	2	kol	kol	PROPN
fbem-32317	147	3	/	/	SYM
fbem-32317	147	4	koc	koc	PROPN
fbem-32317	147	5	matrix	matrix	NOUN
fbem-32317	147	6	and	and	CCONJ
fbem-32317	147	7	incentives	incentive	NOUN
fbem-32317	147	8	:	:	PUNCT
fbem-32317	148	1	shein	shein	PROPN
fbem-32317	148	2	has	have	AUX
fbem-32317	148	3	built	build	VERB
fbem-32317	148	4	a	a	DET
fbem-32317	148	5	large	large	ADJ
fbem-32317	148	6	,	,	PUNCT
fbem-32317	148	7	multi	multi	ADJ
fbem-32317	148	8	-	-	ADJ
fbem-32317	148	9	tiered	tiere	VERB
fbem-32317	148	10	kol	kol	PROPN
fbem-32317	148	11	/	/	SYM
fbem-32317	148	12	koc	koc	PROPN
fbem-32317	148	13	network	network	PROPN
fbem-32317	148	14	.	.	PUNCT
fbem-32317	149	1	through	through	ADP
fbem-32317	149	2	affiliate	affiliate	NOUN
fbem-32317	149	3	marketing	marketing	NOUN
fbem-32317	149	4	programs	program	NOUN
fbem-32317	149	5	and	and	CCONJ
fbem-32317	149	6	ugc	ugc	NOUN
fbem-32317	149	7	incentives	incentive	NOUN
fbem-32317	149	8	,	,	PUNCT
fbem-32317	149	9	it	it	PRON
fbem-32317	149	10	encourages	encourage	VERB
fbem-32317	149	11	consumers	consumer	NOUN
fbem-32317	149	12	,	,	PUNCT
fbem-32317	149	13	kols	kol	NOUN
fbem-32317	149	14	,	,	PUNCT
fbem-32317	149	15	and	and	CCONJ
fbem-32317	149	16	kocs	koc	NOUN
fbem-32317	149	17	to	to	PART
fbem-32317	149	18	participate	participate	VERB
fbem-32317	149	19	in	in	ADP
fbem-32317	149	20	brand	brand	NOUN
fbem-32317	149	21	communication	communication	NOUN
fbem-32317	149	22	.	.	PUNCT
fbem-32317	150	1	for	for	ADP
fbem-32317	150	2	example	example	NOUN
fbem-32317	150	3	,	,	PUNCT
fbem-32317	150	4	the	the	DET
fbem-32317	150	5	"	"	PUNCT
fbem-32317	150	6	shein	shein	PROPN
fbem-32317	150	7	x	x	NOUN
fbem-32317	150	8	"	"	PUNCT
fbem-32317	150	9	program	program	NOUN
fbem-32317	150	10	collaborates	collaborate	NOUN
fbem-32317	150	11	with	with	ADP
fbem-32317	150	12	independent	independent	ADJ
fbem-32317	150	13	designers	designer	NOUN
fbem-32317	150	14	,	,	PUNCT
fbem-32317	150	15	offering	offer	VERB
fbem-32317	150	16	them	they	PRON
fbem-32317	150	17	channels	channel	NOUN
fbem-32317	150	18	for	for	ADP
fbem-32317	150	19	traffic	traffic	NOUN
fbem-32317	150	20	monetization	monetization	NOUN
fbem-32317	150	21	.	.	PUNCT
fbem-32317	151	1	kocs	koc	NOUN
fbem-32317	151	2	promote	promote	VERB
fbem-32317	151	3	products	product	NOUN
fbem-32317	151	4	through	through	ADP
fbem-32317	151	5	unboxing	unbox	VERB
fbem-32317	151	6	videos	video	NOUN
fbem-32317	151	7	,	,	PUNCT
fbem-32317	151	8	makeup	makeup	NOUN
fbem-32317	151	9	tutorials	tutorial	NOUN
fbem-32317	151	10	,	,	PUNCT
fbem-32317	151	11	and	and	CCONJ
fbem-32317	151	12	recommendations	recommendation	NOUN
fbem-32317	151	13	,	,	PUNCT
fbem-32317	151	14	boosting	boost	VERB
fbem-32317	151	15	conversion	conversion	NOUN
fbem-32317	151	16	rates	rate	NOUN
fbem-32317	151	17	among	among	ADP
fbem-32317	151	18	potential	potential	ADJ
fbem-32317	151	19	users	user	NOUN
fbem-32317	151	20	.	.	PUNCT
fbem-32317	152	1	live	live	ADJ
fbem-32317	152	2	interaction	interaction	NOUN
fbem-32317	152	3	and	and	CCONJ
fbem-32317	152	4	"	"	PUNCT
fbem-32317	152	5	reality	reality	NOUN
fbem-32317	152	6	show	show	NOUN
fbem-32317	152	7	"	"	PUNCT
fbem-32317	152	8	elements	element	NOUN
fbem-32317	152	9	:	:	PUNCT
fbem-32317	152	10	events	event	NOUN
fbem-32317	152	11	like	like	ADP
fbem-32317	152	12	the	the	DET
fbem-32317	152	13	"	"	PUNCT
fbem-32317	152	14	shein	shein	PROPN
fbem-32317	152	15	x	x	SYM
fbem-32317	152	16	100k	100k	PROPN
fbem-32317	152	17	"	"	PUNCT
fbem-32317	152	18	challenge	challenge	NOUN
fbem-32317	152	19	integrate	integrate	VERB
fbem-32317	152	20	social	social	ADJ
fbem-32317	152	21	media	medium	NOUN
fbem-32317	152	22	with	with	ADP
fbem-32317	152	23	reality	reality	NOUN
fbem-32317	152	24	show	show	NOUN
fbem-32317	152	25	elements	element	NOUN
fbem-32317	152	26	,	,	PUNCT
fbem-32317	152	27	attracting	attract	VERB
fbem-32317	152	28	millions	million	NOUN
fbem-32317	152	29	of	of	ADP
fbem-32317	152	30	fans	fan	NOUN
fbem-32317	152	31	and	and	CCONJ
fbem-32317	152	32	promoting	promote	VERB
fbem-32317	152	33	real	real	ADJ
fbem-32317	152	34	-	-	PUNCT
fbem-32317	152	35	time	time	NOUN
fbem-32317	152	36	interaction	interaction	NOUN
fbem-32317	152	37	to	to	PART
fbem-32317	152	38	maximize	maximize	VERB
fbem-32317	152	39	the	the	DET
fbem-32317	152	40	impact	impact	NOUN
fbem-32317	152	41	of	of	ADP
fbem-32317	152	42	social	social	ADJ
fbem-32317	152	43	media	medium	NOUN
fbem-32317	152	44	and	and	CCONJ
fbem-32317	152	45	live	live	ADJ
fbem-32317	152	46	-	-	PUNCT
fbem-32317	152	47	stream	stream	NOUN
fbem-32317	152	48	marketing	marketing	NOUN
fbem-32317	152	49	.	.	PUNCT
fbem-32317	153	1	shein	shein	PROPN
fbem-32317	153	2	’s	’s	PART
fbem-32317	153	3	"	"	PUNCT
fbem-32317	153	4	interaction	interaction	NOUN
fbem-32317	153	5	"	"	PUNCT
fbem-32317	153	6	strategy	strategy	NOUN
fbem-32317	153	7	represents	represent	VERB
fbem-32317	153	8	a	a	DET
fbem-32317	153	9	shift	shift	NOUN
fbem-32317	153	10	from	from	ADP
fbem-32317	153	11	traditional	traditional	ADJ
fbem-32317	153	12	advertising	advertising	NOUN
fbem-32317	153	13	to	to	ADP
fbem-32317	153	14	decentralized	decentralized	ADJ
fbem-32317	153	15	content	content	NOUN
fbem-32317	153	16	creation	creation	NOUN
fbem-32317	153	17	.	.	PUNCT
fbem-32317	154	1	by	by	ADP
fbem-32317	154	2	empowering	empower	VERB
fbem-32317	154	3	consumers	consumer	NOUN
fbem-32317	154	4	,	,	PUNCT
fbem-32317	154	5	kols	kol	NOUN
fbem-32317	154	6	,	,	PUNCT
fbem-32317	154	7	and	and	CCONJ
fbem-32317	154	8	kocs	koc	NOUN
fbem-32317	154	9	to	to	PART
fbem-32317	154	10	create	create	VERB
fbem-32317	154	11	and	and	CCONJ
fbem-32317	154	12	share	share	VERB
fbem-32317	154	13	content	content	NOUN
fbem-32317	154	14	,	,	PUNCT
fbem-32317	154	15	it	it	PRON
fbem-32317	154	16	expands	expand	VERB
fbem-32317	154	17	reach	reach	VERB
fbem-32317	154	18	through	through	ADP
fbem-32317	154	19	authentic	authentic	ADJ
fbem-32317	154	20	,	,	PUNCT
fbem-32317	154	21	peer	peer	NOUN
fbem-32317	154	22	-	-	PUNCT
fbem-32317	154	23	to	to	ADP
fbem-32317	154	24	-	-	PUNCT
fbem-32317	154	25	peer	peer	NOUN
fbem-32317	154	26	influence	influence	NOUN
fbem-32317	154	27	.	.	PUNCT
fbem-32317	155	1	this	this	DET
fbem-32317	155	2	approach	approach	NOUN
fbem-32317	155	3	is	be	AUX
fbem-32317	155	4	more	more	ADV
fbem-32317	155	5	credible	credible	ADJ
fbem-32317	155	6	and	and	CCONJ
fbem-32317	155	7	scalable	scalable	ADJ
fbem-32317	155	8	than	than	ADP
fbem-32317	155	9	top	top	ADJ
fbem-32317	155	10	-	-	PUNCT
fbem-32317	155	11	down	down	ADP
fbem-32317	155	12	marketing	marketing	NOUN
fbem-32317	155	13	,	,	PUNCT
fbem-32317	155	14	cultivating	cultivate	VERB
fbem-32317	155	15	a	a	DET
fbem-32317	155	16	robust	robust	ADJ
fbem-32317	155	17	ecosystem	ecosystem	NOUN
fbem-32317	155	18	of	of	ADP
fbem-32317	155	19	brand	brand	NOUN
fbem-32317	155	20	advocacy	advocacy	NOUN
fbem-32317	155	21	and	and	CCONJ
fbem-32317	155	22	viral	viral	ADJ
fbem-32317	155	23	transmission	transmission	NOUN
fbem-32317	155	24	.	.	PUNCT
fbem-32317	156	1	3.2.4	3.2.4	NUM
fbem-32317	156	2	.	.	PUNCT
fbem-32317	156	3	individuality	individuality	NOUN
fbem-32317	156	4	in	in	ADP
fbem-32317	156	5	exploring	explore	VERB
fbem-32317	156	6	how	how	SCONJ
fbem-32317	156	7	shein	shein	PROPN
fbem-32317	156	8	meets	meet	VERB
fbem-32317	156	9	consumer	consumer	NOUN
fbem-32317	156	10	needs	need	NOUN
fbem-32317	156	11	through	through	ADP
fbem-32317	156	12	"	"	PUNCT
fbem-32317	156	13	individuality	individuality	NOUN
fbem-32317	156	14	"	"	PUNCT
fbem-32317	156	15	,	,	PUNCT
fbem-32317	156	16	this	this	DET
fbem-32317	156	17	research	research	NOUN
fbem-32317	156	18	focuses	focus	VERB
fbem-32317	156	19	on	on	ADP
fbem-32317	156	20	its	its	PRON
fbem-32317	156	21	massive	massive	ADJ
fbem-32317	156	22	skus	sku	NOUN
fbem-32317	156	23	,	,	PUNCT
fbem-32317	156	24	rapid	rapid	ADJ
fbem-32317	156	25	product	product	NOUN
fbem-32317	156	26	updates	update	VERB
fbem-32317	156	27	,	,	PUNCT
fbem-32317	156	28	and	and	CCONJ
fbem-32317	156	29	data	datum	NOUN
fbem-32317	156	30	-	-	PUNCT
fbem-32317	156	31	driven	drive	VERB
fbem-32317	156	32	personalized	personalize	VERB
fbem-32317	156	33	recommendation	recommendation	NOUN
fbem-32317	156	34	systems	system	NOUN
fbem-32317	156	35	.	.	PUNCT
fbem-32317	157	1	(	(	PUNCT
fbem-32317	157	2	1	1	X
fbem-32317	157	3	)	)	PUNCT
fbem-32317	157	4	data	datum	NOUN
fbem-32317	157	5	collection	collection	NOUN
fbem-32317	157	6	and	and	CCONJ
fbem-32317	157	7	analysis	analysis	NOUN
fbem-32317	157	8	product	product	NOUN
fbem-32317	157	9	data	datum	NOUN
fbem-32317	157	10	:	:	PUNCT
fbem-32317	157	11	data	datum	NOUN
fbem-32317	157	12	on	on	ADP
fbem-32317	157	13	shein	shein	PROPN
fbem-32317	157	14	’s	’s	PART
fbem-32317	157	15	sku	sku	NOUN
fbem-32317	157	16	count	count	NOUN
fbem-32317	157	17	,	,	PUNCT
fbem-32317	157	18	daily	daily	ADJ
fbem-32317	157	19	new	new	ADJ
fbem-32317	157	20	product	product	NOUN
fbem-32317	157	21	volume	volume	NOUN
fbem-32317	157	22	,	,	PUNCT
fbem-32317	157	23	and	and	CCONJ
fbem-32317	157	24	comparison	comparison	NOUN
fbem-32317	157	25	with	with	ADP
fbem-32317	157	26	competitors	competitor	NOUN
fbem-32317	157	27	(	(	PUNCT
fbem-32317	157	28	e.g.	e.g.	ADV
fbem-32317	157	29	,	,	PUNCT
fbem-32317	157	30	zara	zara	PROPN
fbem-32317	157	31	)	)	PUNCT
fbem-32317	157	32	in	in	ADP
fbem-32317	157	33	update	update	NOUN
fbem-32317	157	34	speed	speed	NOUN
fbem-32317	157	35	were	be	AUX
fbem-32317	157	36	collected	collect	VERB
fbem-32317	157	37	.	.	PUNCT
fbem-32317	158	1	data	datum	NOUN
fbem-32317	158	2	analysis	analysis	NOUN
fbem-32317	158	3	capabilities	capability	NOUN
fbem-32317	158	4	:	:	PUNCT
fbem-32317	158	5	information	information	NOUN
fbem-32317	158	6	on	on	ADP
fbem-32317	158	7	how	how	SCONJ
fbem-32317	158	8	shein	shein	PROPN
fbem-32317	158	9	’s	’s	PART
fbem-32317	158	10	digital	digital	ADJ
fbem-32317	158	11	intelligence	intelligence	NOUN
fbem-32317	158	12	center	center	NOUN
fbem-32317	158	13	uses	use	VERB
fbem-32317	158	14	tools	tool	NOUN
fbem-32317	158	15	like	like	ADP
fbem-32317	158	16	python	python	NOUN
fbem-32317	158	17	and	and	CCONJ
fbem-32317	158	18	google	google	PROPN
fbem-32317	158	19	trends	trend	NOUN
fbem-32317	158	20	finder	finder	VERB
fbem-32317	158	21	to	to	PART
fbem-32317	158	22	capture	capture	VERB
fbem-32317	158	23	big	big	ADJ
fbem-32317	158	24	data	datum	NOUN
fbem-32317	158	25	on	on	ADP
fbem-32317	158	26	popular	popular	ADJ
fbem-32317	158	27	keywords	keyword	NOUN
fbem-32317	158	28	,	,	PUNCT
fbem-32317	158	29	fabrics	fabric	NOUN
fbem-32317	158	30	,	,	PUNCT
fbem-32317	158	31	colors	color	NOUN
fbem-32317	158	32	,	,	PUNCT
fbem-32317	158	33	and	and	CCONJ
fbem-32317	158	34	styles	style	NOUN
fbem-32317	158	35	was	be	AUX
fbem-32317	158	36	reviewed	review	VERB
fbem-32317	158	37	.	.	PUNCT
fbem-32317	159	1	personalized	personalized	ADJ
fbem-32317	159	2	recommendation	recommendation	NOUN
fbem-32317	159	3	system	system	NOUN
fbem-32317	159	4	:	:	PUNCT
fbem-32317	159	5	insights	insight	NOUN
fbem-32317	159	6	into	into	ADP
fbem-32317	159	7	how	how	SCONJ
fbem-32317	159	8	shein	shein	PROPN
fbem-32317	159	9	uses	use	VERB
fbem-32317	159	10	big	big	ADJ
fbem-32317	159	11	data	datum	NOUN
fbem-32317	159	12	to	to	PART
fbem-32317	159	13	analyze	analyze	VERB
fbem-32317	159	14	user	user	NOUN
fbem-32317	159	15	behavior	behavior	NOUN
fbem-32317	159	16	,	,	PUNCT
fbem-32317	159	17	build	build	VERB
fbem-32317	159	18	user	user	NOUN
fbem-32317	159	19	profiles	profile	NOUN
fbem-32317	159	20	,	,	PUNCT
fbem-32317	159	21	and	and	CCONJ
fbem-32317	159	22	deliver	deliver	VERB
fbem-32317	159	23	personalized	personalized	ADJ
fbem-32317	159	24	product	product	NOUN
fbem-32317	159	25	recommendations	recommendation	NOUN
fbem-32317	159	26	were	be	AUX
fbem-32317	159	27	gathered	gather	VERB
fbem-32317	159	28	.	.	PUNCT
fbem-32317	160	1	"	"	PUNCT
fbem-32317	160	2	shein	shein	PROPN
fbem-32317	160	3	x	x	PROPN
fbem-32317	160	4	"	"	PUNCT
fbem-32317	160	5	program	program	NOUN
fbem-32317	160	6	information	information	NOUN
fbem-32317	160	7	:	:	PUNCT
fbem-32317	160	8	data	datum	NOUN
fbem-32317	160	9	on	on	ADP
fbem-32317	160	10	collaborations	collaboration	NOUN
fbem-32317	160	11	with	with	ADP
fbem-32317	160	12	independent	independent	ADJ
fbem-32317	160	13	designers	designer	NOUN
fbem-32317	160	14	through	through	ADP
fbem-32317	160	15	the	the	DET
fbem-32317	160	16	"	"	PUNCT
fbem-32317	160	17	shein	shein	PROPN
fbem-32317	160	18	x	x	NOUN
fbem-32317	160	19	"	"	PUNCT
fbem-32317	160	20	crossborder	crossborder	NOUN
fbem-32317	160	21	co	co	ADJ
fbem-32317	160	22	-	-	ADJ
fbem-32317	160	23	branding	branding	ADJ
fbem-32317	160	24	program	program	NOUN
fbem-32317	160	25	were	be	AUX
fbem-32317	160	26	collected	collect	VERB
fbem-32317	160	27	to	to	PART
fbem-32317	160	28	assess	assess	VERB
fbem-32317	160	29	how	how	SCONJ
fbem-32317	160	30	unique	unique	ADJ
fbem-32317	160	31	designs	design	NOUN
fbem-32317	160	32	are	be	AUX
fbem-32317	160	33	provided	provide	VERB
fbem-32317	160	34	.	.	PUNCT
fbem-32317	161	1	(	(	PUNCT
fbem-32317	161	2	2	2	X
fbem-32317	161	3	)	)	PUNCT
fbem-32317	161	4	research	research	NOUN
fbem-32317	161	5	process	process	NOUN
fbem-32317	161	6	and	and	CCONJ
fbem-32317	161	7	findings	finding	VERB
fbem-32317	161	8	massive	massive	ADJ
fbem-32317	161	9	skus	sku	NOUN
fbem-32317	161	10	and	and	CCONJ
fbem-32317	161	11	rapid	rapid	ADJ
fbem-32317	161	12	updates	update	NOUN
fbem-32317	161	13	:	:	PUNCT
fbem-32317	161	14	shein	shein	PROPN
fbem-32317	161	15	’s	’s	PART
fbem-32317	161	16	"	"	PUNCT
fbem-32317	161	17	small	small	ADJ
fbem-32317	161	18	orders	order	NOUN
fbem-32317	161	19	with	with	ADP
fbem-32317	161	20	quick	quick	ADJ
fbem-32317	161	21	response	response	NOUN
fbem-32317	161	22	"	"	PUNCT
fbem-32317	161	23	flexible	flexible	ADJ
fbem-32317	161	24	supply	supply	NOUN
fbem-32317	161	25	chain	chain	NOUN
fbem-32317	161	26	enables	enable	VERB
fbem-32317	161	27	it	it	PRON
fbem-32317	161	28	to	to	PART
fbem-32317	161	29	launch	launch	VERB
fbem-32317	161	30	6,000–7,000	6,000–7,000	NUM
fbem-32317	161	31	new	new	ADJ
fbem-32317	161	32	skus	sku	NOUN
fbem-32317	161	33	daily	daily	ADV
fbem-32317	161	34	.	.	PUNCT
fbem-32317	162	1	its	its	PRON
fbem-32317	162	2	annual	annual	ADJ
fbem-32317	162	3	sku	sku	NOUN
fbem-32317	162	4	count	count	NOUN
fbem-32317	162	5	is	be	AUX
fbem-32317	162	6	7–10	7–10	PROPN
fbem-32317	162	7	times	time	NOUN
fbem-32317	162	8	that	that	PRON
fbem-32317	162	9	of	of	ADP
fbem-32317	162	10	zara	zara	PROPN
fbem-32317	162	11	.	.	PUNCT
fbem-32317	163	1	this	this	DET
fbem-32317	163	2	vast	vast	ADJ
fbem-32317	163	3	product	product	NOUN
fbem-32317	163	4	pool	pool	NOUN
fbem-32317	163	5	offers	offer	VERB
fbem-32317	163	6	consumers	consumer	NOUN
fbem-32317	163	7	nearly	nearly	ADV
fbem-32317	163	8	unlimited	unlimited	ADJ
fbem-32317	163	9	choices	choice	NOUN
fbem-32317	163	10	,	,	PUNCT
fbem-32317	163	11	allowing	allow	VERB
fbem-32317	163	12	free	free	ADJ
fbem-32317	163	13	mixing	mixing	NOUN
fbem-32317	163	14	and	and	CCONJ
fbem-32317	163	15	matching	match	VERB
fbem-32317	163	16	to	to	PART
fbem-32317	163	17	express	express	VERB
fbem-32317	163	18	unique	unique	ADJ
fbem-32317	163	19	personal	personal	ADJ
fbem-32317	163	20	styles	style	NOUN
fbem-32317	163	21	.	.	PUNCT
fbem-32317	164	1	data	data	NOUN
fbem-32317	164	2	-	-	PUNCT
fbem-32317	164	3	driven	drive	VERB
fbem-32317	164	4	personalized	personalized	ADJ
fbem-32317	164	5	recommendations	recommendation	NOUN
fbem-32317	164	6	:	:	PUNCT
fbem-32317	164	7	she	she	PRON
fbem-32317	164	8	in	in	ADP
fbem-32317	164	9	leverages	leverage	NOUN
fbem-32317	164	10	strong	strong	ADJ
fbem-32317	164	11	data	datum	NOUN
fbem-32317	164	12	analysis	analysis	NOUN
fbem-32317	164	13	capabilities	capability	NOUN
fbem-32317	164	14	to	to	ADP
fbem-32317	164	15	mine	mine	NOUN
fbem-32317	164	16	user	user	NOUN
fbem-32317	164	17	browsing	browse	VERB
fbem-32317	164	18	history	history	NOUN
fbem-32317	164	19	,	,	PUNCT
fbem-32317	164	20	purchase	purchase	NOUN
fbem-32317	164	21	records	record	NOUN
fbem-32317	164	22	,	,	PUNCT
fbem-32317	164	23	collection	collection	NOUN
fbem-32317	164	24	preferences	preference	NOUN
fbem-32317	164	25	,	,	PUNCT
fbem-32317	164	26	and	and	CCONJ
fbem-32317	164	27	even	even	ADV
fbem-32317	164	28	social	social	ADJ
fbem-32317	164	29	media	medium	NOUN
fbem-32317	164	30	interactions	interaction	NOUN
fbem-32317	164	31	,	,	PUNCT
fbem-32317	164	32	building	build	VERB
fbem-32317	164	33	precise	precise	ADJ
fbem-32317	164	34	user	user	NOUN
fbem-32317	164	35	profiles	profile	NOUN
fbem-32317	164	36	.	.	PUNCT
fbem-32317	165	1	based	base	VERB
fbem-32317	165	2	on	on	ADP
fbem-32317	165	3	these	these	DET
fbem-32317	165	4	profiles	profile	NOUN
fbem-32317	165	5	,	,	PUNCT
fbem-32317	165	6	its	its	PRON
fbem-32317	165	7	ai	ai	ADJ
fbem-32317	165	8	algorithms	algorithm	NOUN
fbem-32317	165	9	deliver	deliver	VERB
fbem-32317	165	10	highly	highly	ADV
fbem-32317	165	11	personalized	personalized	ADJ
fbem-32317	165	12	product	product	NOUN
fbem-32317	165	13	recommendations	recommendation	NOUN
fbem-32317	165	14	,	,	PUNCT
fbem-32317	165	15	significantly	significantly	ADV
fbem-32317	165	16	enhancing	enhance	VERB
fbem-32317	165	17	shopping	shopping	NOUN
fbem-32317	165	18	experiences	experience	NOUN
fbem-32317	165	19	and	and	CCONJ
fbem-32317	165	20	conversion	conversion	NOUN
fbem-32317	165	21	rates	rate	NOUN
fbem-32317	165	22	.	.	PUNCT
fbem-32317	166	1	"	"	PUNCT
fbem-32317	166	2	shein	shein	PROPN
fbem-32317	166	3	x	x	NOUN
fbem-32317	166	4	"	"	PUNCT
fbem-32317	166	5	program	program	NOUN
fbem-32317	166	6	and	and	CCONJ
fbem-32317	166	7	unique	unique	ADJ
fbem-32317	166	8	collaborations	collaboration	NOUN
fbem-32317	166	9	:	:	PUNCT
fbem-32317	166	10	the	the	DET
fbem-32317	166	11	"	"	PUNCT
fbem-32317	166	12	shein	shein	PROPN
fbem-32317	166	13	x	x	NOUN
fbem-32317	166	14	"	"	PUNCT
fbem-32317	166	15	program	program	NOUN
fbem-32317	166	16	actively	actively	ADV
fbem-32317	166	17	partners	partner	NOUN
fbem-32317	166	18	with	with	ADP
fbem-32317	166	19	independent	independent	ADJ
fbem-32317	166	20	designers	designer	NOUN
fbem-32317	166	21	and	and	CCONJ
fbem-32317	166	22	artists	artist	NOUN
fbem-32317	166	23	,	,	PUNCT
fbem-32317	166	24	regularly	regularly	ADV
fbem-32317	166	25	launching	launch	VERB
fbem-32317	166	26	exclusive	exclusive	ADJ
fbem-32317	166	27	designer	designer	NOUN
fbem-32317	166	28	collections	collection	NOUN
fbem-32317	166	29	.	.	PUNCT
fbem-32317	167	1	this	this	PRON
fbem-32317	167	2	directly	directly	ADV
fbem-32317	167	3	meets	meet	VERB
fbem-32317	167	4	consumer	consumer	NOUN
fbem-32317	167	5	demand	demand	NOUN
fbem-32317	167	6	for	for	ADP
fbem-32317	167	7	unique	unique	ADJ
fbem-32317	167	8	,	,	PUNCT
fbem-32317	167	9	personalized	personalized	ADJ
fbem-32317	167	10	clothing	clothing	NOUN
fbem-32317	167	11	and	and	CCONJ
fbem-32317	167	12	their	their	PRON
fbem-32317	167	13	pursuit	pursuit	NOUN
fbem-32317	167	14	of	of	ADP
fbem-32317	167	15	distinctive	distinctive	ADJ
fbem-32317	167	16	fast	fast	ADJ
fbem-32317	167	17	fashion	fashion	NOUN
fbem-32317	167	18	items	item	NOUN
fbem-32317	167	19	.	.	PUNCT
fbem-32317	168	1	precise	precise	ADJ
fbem-32317	168	2	capture	capture	NOUN
fbem-32317	168	3	of	of	ADP
fbem-32317	168	4	micro	micro	NOUN
fbem-32317	168	5	-	-	NOUN
fbem-32317	168	6	trends	trend	NOUN
fbem-32317	168	7	:	:	PUNCT
fbem-32317	168	8	shein	shein	PROPN
fbem-32317	168	9	uses	use	VERB
fbem-32317	168	10	big	big	ADJ
fbem-32317	168	11	data	datum	NOUN
fbem-32317	168	12	to	to	PART
fbem-32317	168	13	monitor	monitor	VERB
fbem-32317	168	14	global	global	ADJ
fbem-32317	168	15	social	social	ADJ
fbem-32317	168	16	media	medium	NOUN
fbem-32317	168	17	,	,	PUNCT
fbem-32317	168	18	fashion	fashion	NOUN
fbem-32317	168	19	blogs	blog	NOUN
fbem-32317	168	20	,	,	PUNCT
fbem-32317	168	21	and	and	CCONJ
fbem-32317	168	22	search	search	NOUN
fbem-32317	168	23	engines	engine	NOUN
fbem-32317	168	24	in	in	ADP
fbem-32317	168	25	real	real	ADJ
fbem-32317	168	26	time	time	NOUN
fbem-32317	168	27	,	,	PUNCT
fbem-32317	168	28	quickly	quickly	ADV
fbem-32317	168	29	identifying	identify	VERB
fbem-32317	168	30	emerging	emerge	VERB
fbem-32317	168	31	micro	micro	ADJ
fbem-32317	168	32	trends	trend	NOUN
fbem-32317	168	33	and	and	CCONJ
fbem-32317	168	34	converting	convert	VERB
fbem-32317	168	35	them	they	PRON
fbem-32317	168	36	into	into	ADP
fbem-32317	168	37	products	product	NOUN
fbem-32317	168	38	.	.	PUNCT
fbem-32317	169	1	this	this	PRON
fbem-32317	169	2	allows	allow	VERB
fbem-32317	169	3	consumers	consumer	NOUN
fbem-32317	169	4	to	to	PART
fbem-32317	169	5	access	access	VERB
fbem-32317	169	6	the	the	DET
fbem-32317	169	7	latest	late	ADJ
fbem-32317	169	8	fashion	fashion	NOUN
fbem-32317	169	9	elements	element	NOUN
fbem-32317	169	10	first	first	ADV
fbem-32317	169	11	,	,	PUNCT
fbem-32317	169	12	satisfying	satisfy	VERB
fbem-32317	169	13	their	their	PRON
fbem-32317	169	14	desire	desire	NOUN
fbem-32317	169	15	for	for	ADP
fbem-32317	169	16	trends	trend	NOUN
fbem-32317	169	17	and	and	CCONJ
fbem-32317	169	18	personalized	personalized	ADJ
fbem-32317	169	19	expression	expression	NOUN
fbem-32317	169	20	.	.	PUNCT
fbem-32317	170	1	shein	shein	PROPN
fbem-32317	170	2	’s	’s	PART
fbem-32317	170	3	"	"	PUNCT
fbem-32317	170	4	individuality	individuality	NOUN
fbem-32317	170	5	"	"	PUNCT
fbem-32317	170	6	strategy	strategy	NOUN
fbem-32317	170	7	is	be	AUX
fbem-32317	170	8	a	a	DET
fbem-32317	170	9	direct	direct	ADJ
fbem-32317	170	10	result	result	NOUN
fbem-32317	170	11	of	of	ADP
fbem-32317	170	12	its	its	PRON
fbem-32317	170	13	agile	agile	ADJ
fbem-32317	170	14	supply	supply	NOUN
fbem-32317	170	15	chain	chain	NOUN
fbem-32317	170	16	and	and	CCONJ
fbem-32317	170	17	advanced	advanced	ADJ
fbem-32317	170	18	data	datum	NOUN
fbem-32317	170	19	capabilities	capability	NOUN
fbem-32317	170	20	.	.	PUNCT
fbem-32317	171	1	by	by	ADP
fbem-32317	171	2	offering	offer	VERB
fbem-32317	171	3	unprecedented	unprecedented	ADJ
fbem-32317	171	4	product	product	NOUN
fbem-32317	171	5	variety	variety	NOUN
fbem-32317	171	6	and	and	CCONJ
fbem-32317	171	7	large	large	ADJ
fbem-32317	171	8	-scale	-scale	ADJ
fbem-32317	171	9	hyperpersonalized	hyperpersonalize	VERB
fbem-32317	171	10	recommendations	recommendation	NOUN
fbem-32317	171	11	,	,	PUNCT
fbem-32317	171	12	it	it	PRON
fbem-32317	171	13	democratizes	democratize	VERB
fbem-32317	171	14	individuality	individuality	NOUN
fbem-32317	171	15	.	.	PUNCT
fbem-32317	172	1	this	this	PRON
fbem-32317	172	2	enables	enable	VERB
fbem-32317	172	3	every	every	DET
fbem-32317	172	4	consumer	consumer	NOUN
fbem-32317	172	5	to	to	PART
fbem-32317	172	6	create	create	VERB
fbem-32317	172	7	a	a	DET
fbem-32317	172	8	unique	unique	ADJ
fbem-32317	172	9	style	style	NOUN
fbem-32317	172	10	reflecting	reflect	VERB
fbem-32317	172	11	their	their	PRON
fbem-32317	172	12	identity	identity	NOUN
fbem-32317	172	13	—	—	PUNCT
fbem-32317	172	14	a	a	DET
fbem-32317	172	15	powerful	powerful	ADJ
fbem-32317	172	16	driver	driver	NOUN
fbem-32317	172	17	for	for	ADP
fbem-32317	172	18	a	a	DET
fbem-32317	172	19	generation	generation	NOUN
fbem-32317	172	20	that	that	PRON
fbem-32317	172	21	values	value	VERB
fbem-32317	172	22	self	self	NOUN
fbem-32317	172	23	-	-	PUNCT
fbem-32317	172	24	expression	expression	NOUN
fbem-32317	172	25	.	.	PUNCT
fbem-32317	173	1	3.3	3.3	NUM
fbem-32317	173	2	.	.	PUNCT
fbem-32317	174	1	analysis	analysis	NOUN
fbem-32317	174	2	of	of	ADP
fbem-32317	174	3	shein	shein	PROPN
fbem-32317	174	4	’s	’s	PART
fbem-32317	174	5	overseas	overseas	ADJ
fbem-32317	174	6	marketing	marketing	NOUN
fbem-32317	174	7	strategies	strategy	NOUN
fbem-32317	174	8	shein	shein	PROPN
fbem-32317	174	9	’s	’s	PART
fbem-32317	174	10	success	success	NOUN
fbem-32317	174	11	stems	stem	VERB
fbem-32317	174	12	not	not	PART
fbem-32317	174	13	only	only	ADV
fbem-32317	174	14	from	from	ADP
fbem-32317	174	15	its	its	PRON
fbem-32317	174	16	supply	supply	NOUN
fbem-32317	174	17	chain	chain	NOUN
fbem-32317	174	18	advantages	advantage	NOUN
fbem-32317	174	19	but	but	CCONJ
fbem-32317	174	20	also	also	ADV
fbem-32317	174	21	from	from	ADP
fbem-32317	174	22	building	build	VERB
fbem-32317	174	23	an	an	DET
fbem-32317	174	24	integrated	integrate	VERB
fbem-32317	174	25	marketing	marketing	NOUN
fbem-32317	174	26	system	system	NOUN
fbem-32317	174	27	centered	center	VERB
fbem-32317	174	28	on	on	ADP
fbem-32317	174	29	digital	digital	ADJ
fbem-32317	174	30	marketing	marketing	NOUN
fbem-32317	174	31	and	and	CCONJ
fbem-32317	174	32	deeply	deeply	ADV
fbem-32317	174	33	embedded	embed	VERB
fbem-32317	174	34	in	in	ADP
fbem-32317	174	35	target	target	NOUN
fbem-32317	174	36	markets	market	NOUN
fbem-32317	174	37	’	'	PUNCT
fbem-32317	174	38	cultural	cultural	ADJ
fbem-32317	174	39	ecosystems	ecosystem	NOUN
fbem-32317	174	40	.	.	PUNCT
fbem-32317	175	1	its	its	PRON
fbem-32317	175	2	strategies	strategy	NOUN
fbem-32317	175	3	focus	focus	VERB
fbem-32317	175	4	on	on	ADP
fbem-32317	175	5	accurately	accurately	ADV
fbem-32317	175	6	capturing	capture	VERB
fbem-32317	175	7	the	the	DET
fbem-32317	175	8	psychology	psychology	NOUN
fbem-32317	175	9	and	and	CCONJ
fbem-32317	175	10	behaviors	behavior	NOUN
fbem-32317	175	11	of	of	ADP
fbem-32317	175	12	young	young	ADJ
fbem-32317	175	13	consumers	consumer	NOUN
fbem-32317	175	14	(	(	PUNCT
fbem-32317	175	15	represented	represent	VERB
fbem-32317	175	16	by	by	ADP
fbem-32317	175	17	generation	generation	NOUN
fbem-32317	175	18	z	z	NOUN
fbem-32317	175	19	)	)	PUNCT
fbem-32317	175	20	and	and	CCONJ
fbem-32317	175	21	establishing	establish	VERB
fbem-32317	175	22	deep	deep	ADJ
fbem-32317	175	23	connections	connection	NOUN
fbem-32317	175	24	through	through	ADP
fbem-32317	175	25	diverse	diverse	ADJ
fbem-32317	175	26	marketing	marketing	NOUN
fbem-32317	175	27	methods	method	NOUN
fbem-32317	175	28	.	.	PUNCT
fbem-32317	176	1	below	below	ADV
fbem-32317	176	2	are	be	AUX
fbem-32317	176	3	detailed	detailed	ADJ
fbem-32317	176	4	analyses	analysis	NOUN
fbem-32317	176	5	of	of	ADP
fbem-32317	176	6	its	its	PRON
fbem-32317	176	7	most	most	ADV
fbem-32317	176	8	representative	representative	ADJ
fbem-32317	176	9	overseas	overseas	ADJ
fbem-32317	176	10	marketing	marketing	NOUN
fbem-32317	176	11	strategies	strategy	NOUN
fbem-32317	176	12	.	.	PUNCT
fbem-32317	177	1	3.3.1	3.3.1	X
fbem-32317	177	2	.	.	X
fbem-32317	177	3	engaging	engage	VERB
fbem-32317	177	4	content	content	NOUN
fbem-32317	177	5	marketing	marketing	NOUN
fbem-32317	177	6	and	and	CCONJ
fbem-32317	177	7	social	social	ADJ
fbem-32317	177	8	media	medium	NOUN
fbem-32317	177	9	matrix	matrix	NOUN
fbem-32317	177	10	shein	shein	PROPN
fbem-32317	177	11	’s	’s	PART
fbem-32317	177	12	overseas	overseas	ADJ
fbem-32317	177	13	strategy	strategy	NOUN
fbem-32317	177	14	abandons	abandon	VERB
fbem-32317	177	15	traditional	traditional	ADJ
fbem-32317	177	16	hard	hard	ADJ
fbem-32317	177	17	6	6	NUM
fbem-32317	177	18	advertising	advertising	NOUN
fbem-32317	177	19	,	,	PUNCT
fbem-32317	177	20	instead	instead	ADV
fbem-32317	177	21	attracting	attract	VERB
fbem-32317	177	22	users	user	NOUN
fbem-32317	177	23	through	through	ADP
fbem-32317	177	24	highly	highly	ADV
fbem-32317	177	25	engaging	engaging	ADJ
fbem-32317	177	26	and	and	CCONJ
fbem-32317	177	27	entertaining	entertaining	ADJ
fbem-32317	177	28	content	content	NOUN
fbem-32317	177	29	.	.	PUNCT
fbem-32317	178	1	strategy	strategy	NOUN
fbem-32317	178	2	overview	overview	NOUN
fbem-32317	178	3	:	:	PUNCT
fbem-32317	178	4	shein	shein	PROPN
fbem-32317	178	5	has	have	AUX
fbem-32317	178	6	built	build	VERB
fbem-32317	178	7	a	a	DET
fbem-32317	178	8	strong	strong	ADJ
fbem-32317	178	9	account	account	NOUN
fbem-32317	178	10	matrix	matrix	NOUN
fbem-32317	178	11	on	on	ADP
fbem-32317	178	12	major	major	ADJ
fbem-32317	178	13	overseas	overseas	ADJ
fbem-32317	178	14	social	social	ADJ
fbem-32317	178	15	media	medium	NOUN
fbem-32317	178	16	platforms	platform	NOUN
fbem-32317	178	17	(	(	PUNCT
fbem-32317	178	18	tiktok	tiktok	PROPN
fbem-32317	178	19	,	,	PUNCT
fbem-32317	178	20	instagram	instagram	PROPN
fbem-32317	178	21	,	,	PUNCT
fbem-32317	178	22	youtube	youtube	NOUN
fbem-32317	178	23	)	)	PUNCT
fbem-32317	178	24	.	.	PUNCT
fbem-32317	179	1	its	its	PRON
fbem-32317	179	2	content	content	NOUN
fbem-32317	179	3	production	production	NOUN
fbem-32317	179	4	aligns	align	VERB
fbem-32317	179	5	with	with	ADP
fbem-32317	179	6	generation	generation	NOUN
fbem-32317	179	7	z	z	NOUN
fbem-32317	179	8	’s	’s	ADJ
fbem-32317	179	9	visual	visual	ADJ
fbem-32317	179	10	preferences	preference	NOUN
fbem-32317	179	11	and	and	CCONJ
fbem-32317	179	12	fragmented	fragmented	ADJ
fbem-32317	179	13	consumption	consumption	NOUN
fbem-32317	179	14	habits	habit	NOUN
fbem-32317	179	15	,	,	PUNCT
fbem-32317	179	16	embedding	embed	VERB
fbem-32317	179	17	products	product	NOUN
fbem-32317	179	18	into	into	ADP
fbem-32317	179	19	daily	daily	ADJ
fbem-32317	179	20	scenarios	scenario	NOUN
fbem-32317	179	21	rather	rather	ADV
fbem-32317	179	22	than	than	ADP
fbem-32317	179	23	simply	simply	ADV
fbem-32317	179	24	displaying	display	VERB
fbem-32317	179	25	them	they	PRON
fbem-32317	179	26	.	.	PUNCT
fbem-32317	180	1	for	for	ADP
fbem-32317	180	2	example	example	NOUN
fbem-32317	180	3	,	,	PUNCT
fbem-32317	180	4	on	on	ADP
fbem-32317	180	5	tiktok	tiktok	NOUN
fbem-32317	180	6	,	,	PUNCT
fbem-32317	180	7	shein	shein	PROPN
fbem-32317	180	8	launches	launch	VERB
fbem-32317	180	9	hashtag	hashtag	NOUN
fbem-32317	180	10	challenges	challenge	NOUN
fbem-32317	180	11	like	like	ADP
fbem-32317	180	12	#	#	SYM
fbem-32317	180	13	sheingals	sheingal	NOUN
fbem-32317	180	14	to	to	PART
fbem-32317	180	15	encourage	encourage	VERB
fbem-32317	180	16	users	user	NOUN
fbem-32317	180	17	to	to	PART
fbem-32317	180	18	create	create	VERB
fbem-32317	180	19	and	and	CCONJ
fbem-32317	180	20	share	share	VERB
fbem-32317	180	21	outfit	outfit	NOUN
fbem-32317	180	22	tran	tran	PROPN
fbem-32317	180	23	sformation	sformation	PROPN
fbem-32317	180	24	videos	video	NOUN
fbem-32317	180	25	(	(	PUNCT
fbem-32317	180	26	haul	haul	NOUN
fbem-32317	180	27	videos	video	NOUN
fbem-32317	180	28	)	)	PUNCT
fbem-32317	180	29	,	,	PUNCT
fbem-32317	180	30	combined	combine	VERB
fbem-32317	180	31	with	with	ADP
fbem-32317	180	32	popular	popular	ADJ
fbem-32317	180	33	music	music	NOUN
fbem-32317	180	34	and	and	CCONJ
fbem-32317	180	35	dances	dance	NOUN
fbem-32317	180	36	,	,	PUNCT
fbem-32317	180	37	giving	give	VERB
fbem-32317	180	38	brand	brand	NOUN
fbem-32317	180	39	transmit	transmit	VERB
fbem-32317	180	40	viral	viral	ADJ
fbem-32317	180	41	potential	potential	NOUN
fbem-32317	180	42	.	.	PUNCT
fbem-32317	181	1	on	on	ADP
fbem-32317	181	2	instagram	instagram	PROPN
fbem-32317	181	3	,	,	PUNCT
fbem-32317	181	4	it	it	PRON
fbem-32317	181	5	focuses	focus	VERB
fbem-32317	181	6	on	on	ADP
fbem-32317	181	7	high	high	ADJ
fbem-32317	181	8	-	-	PUNCT
fbem-32317	181	9	quality	quality	NOUN
fbem-32317	181	10	fashion	fashion	NOUN
fbem-32317	181	11	guides	guide	NOUN
fbem-32317	181	12	and	and	CCONJ
fbem-32317	181	13	lifestyle	lifestyle	NOUN
fbem-32317	181	14	images	image	NOUN
fbem-32317	181	15	to	to	PART
fbem-32317	181	16	shape	shape	VERB
fbem-32317	181	17	a	a	DET
fbem-32317	181	18	trendy	trendy	ADJ
fbem-32317	181	19	,	,	PUNCT
fbem-32317	181	20	positive	positive	ADJ
fbem-32317	181	21	brand	brand	NOUN
fbem-32317	181	22	image	image	NOUN
fbem-32317	181	23	.	.	PUNCT
fbem-32317	182	1	additionally	additionally	ADV
fbem-32317	182	2	,	,	PUNCT
fbem-32317	182	3	shein	shein	PROPN
fbem-32317	182	4	has	have	AUX
fbem-32317	182	5	successfully	successfully	ADV
fbem-32317	182	6	introduced	introduce	VERB
fbem-32317	182	7	live	live	ADJ
fbem-32317	182	8	-	-	PUNCT
fbem-32317	182	9	stream	stream	NOUN
fbem-32317	182	10	commerce	commerce	NOUN
fbem-32317	182	11	to	to	ADP
fbem-32317	182	12	overseas	overseas	ADJ
fbem-32317	182	13	markets	market	NOUN
fbem-32317	182	14	through	through	ADP
fbem-32317	182	15	online	online	ADJ
fbem-32317	182	16	virtual	virtual	ADJ
fbem-32317	182	17	fashion	fashion	NOUN
fbem-32317	182	18	shows	show	NOUN
fbem-32317	182	19	and	and	CCONJ
fbem-32317	182	20	global	global	ADJ
fbem-32317	182	21	live	live	ADJ
fbem-32317	182	22	events	event	NOUN
fbem-32317	182	23	featuring	feature	VERB
fbem-32317	182	24	international	international	ADJ
fbem-32317	182	25	celebrities	celebrity	NOUN
fbem-32317	182	26	like	like	ADP
fbem-32317	182	27	katy	katy	PROPN
fbem-32317	182	28	perry	perry	PROPN
fbem-32317	182	29	,	,	PUNCT
fbem-32317	182	30	further	far	ADV
fbem-32317	182	31	amplifying	amplify	VERB
fbem-32317	182	32	brand	brand	NOUN
fbem-32317	182	33	influence	influence	NOUN
fbem-32317	182	34	.	.	PUNCT
fbem-32317	183	1	strategy	strategy	NOUN
fbem-32317	183	2	effects	effect	NOUN
fbem-32317	183	3	:	:	PUNCT
fbem-32317	183	4	this	this	DET
fbem-32317	183	5	"	"	PUNCT
fbem-32317	183	6	advertising	advertising	NOUN
fbem-32317	183	7	as	as	ADP
fbem-32317	183	8	entertainment	entertainment	NOUN
fbem-32317	183	9	"	"	PUNCT
fbem-32317	183	10	approach	approach	NOUN
fbem-32317	183	11	has	have	AUX
fbem-32317	183	12	achieved	achieve	VERB
fbem-32317	183	13	remarkable	remarkable	ADJ
fbem-32317	183	14	results	result	NOUN
fbem-32317	183	15	.	.	PUNCT
fbem-32317	184	1	data	datum	NOUN
fbem-32317	184	2	shows	show	VERB
fbem-32317	184	3	high	high	ADJ
fbem-32317	184	4	social	social	ADJ
fbem-32317	184	5	media	medium	NOUN
fbem-32317	184	6	activity	activity	NOUN
fbem-32317	184	7	and	and	CCONJ
fbem-32317	184	8	user	user	NOUN
fbem-32317	184	9	engagement	engagement	NOUN
fbem-32317	184	10	for	for	ADP
fbem-32317	184	11	shein	shein	PROPN
fbem-32317	184	12	,	,	PUNCT
fbem-32317	184	13	with	with	ADP
fbem-32317	184	14	single	single	ADJ
fbem-32317	184	15	-	-	PUNCT
fbem-32317	184	16	post	post	NOUN
fbem-32317	184	17	interactions	interaction	NOUN
fbem-32317	184	18	far	far	ADV
fbem-32317	184	19	exceeding	exceed	VERB
fbem-32317	184	20	competitors	competitor	NOUN
fbem-32317	184	21	like	like	ADP
fbem-32317	184	22	h&m	h&m	PROPN
fbem-32317	184	23	and	and	CCONJ
fbem-32317	184	24	a	a	DET
fbem-32317	184	25	follower	follower	NOUN
fbem-32317	184	26	growth	growth	NOUN
fbem-32317	184	27	rate	rate	NOUN
fbem-32317	184	28	outperforming	outperforming	NOUN
fbem-32317	184	29	peers	peer	NOUN
fbem-32317	184	30	.	.	PUNCT
fbem-32317	185	1	by	by	ADP
fbem-32317	185	2	transforming	transform	VERB
fbem-32317	185	3	brand	brand	NOUN
fbem-32317	185	4	transmit	transmit	NOUN
fbem-32317	185	5	into	into	ADP
fbem-32317	185	6	an	an	DET
fbem-32317	185	7	entertaining	entertaining	ADJ
fbem-32317	185	8	experience	experience	NOUN
fbem-32317	185	9	,	,	PUNCT
fbem-32317	185	10	shein	shein	PROPN
fbem-32317	185	11	bypasses	bypass	VERB
fbem-32317	185	12	young	young	ADJ
fbem-32317	185	13	users	user	NOUN
fbem-32317	185	14	’	’	PART
fbem-32317	185	15	resistance	resistance	NOUN
fbem-32317	185	16	to	to	ADP
fbem-32317	185	17	traditional	traditional	ADJ
fbem-32317	185	18	advertising	advertising	NOUN
fbem-32317	185	19	,	,	PUNCT
fbem-32317	185	20	fostering	foster	VERB
fbem-32317	185	21	organic	organic	ADJ
fbem-32317	185	22	sharing	sharing	NOUN
fbem-32317	185	23	.	.	PUNCT
fbem-32317	186	1	this	this	DET
fbem-32317	186	2	peer	peer	NOUN
fbem-32317	186	3	-	-	PUNCT
fbem-32317	186	4	to	to	ADP
fbem-32317	186	5	-	-	PUNCT
fbem-32317	186	6	peer	peer	NOUN
fbem-32317	186	7	dissemination	dissemination	NOUN
fbem-32317	186	8	is	be	AUX
fbem-32317	186	9	more	more	ADV
fbem-32317	186	10	credible	credible	ADJ
fbem-32317	186	11	and	and	CCONJ
fbem-32317	186	12	scalable	scalable	ADJ
fbem-32317	186	13	than	than	ADP
fbem-32317	186	14	paid	pay	VERB
fbem-32317	186	15	advertising	advertising	NOUN
fbem-32317	186	16	,	,	PUNCT
fbem-32317	186	17	attracting	attract	VERB
fbem-32317	186	18	massive	massive	ADJ
fbem-32317	186	19	initial	initial	ADJ
fbem-32317	186	20	traffic	traffic	NOUN
fbem-32317	186	21	and	and	CCONJ
fbem-32317	186	22	loyal	loyal	ADJ
fbem-32317	186	23	fans	fan	NOUN
fbem-32317	186	24	.	.	PUNCT
fbem-32317	187	1	3.3.2	3.3.2	X
fbem-32317	187	2	.	.	PUNCT
fbem-32317	187	3	kol	kol	PROPN
fbem-32317	187	4	/	/	SYM
fbem-32317	187	5	koc	koc	PROPN
fbem-32317	187	6	matrix	matrix	NOUN
fbem-32317	187	7	and	and	CCONJ
fbem-32317	187	8	user	user	NOUN
fbem-32317	187	9	-	-	PUNCT
fbem-32317	187	10	generated	generate	VERB
fbem-32317	187	11	content	content	NOUN
fbem-32317	187	12	(	(	PUNCT
fbem-32317	187	13	ugc	ugc	PROPN
fbem-32317	187	14	)	)	PUNCT
fbem-32317	187	15	ecosystem	ecosystem	NOUN
fbem-32317	187	16	building	building	NOUN
fbem-32317	187	17	on	on	ADP
fbem-32317	187	18	engaging	engage	VERB
fbem-32317	187	19	content	content	NOUN
fbem-32317	187	20	,	,	PUNCT
fbem-32317	187	21	shein	shein	PROPN
fbem-32317	187	22	further	far	ADV
fbem-32317	187	23	empowers	empower	VERB
fbem-32317	187	24	consumers	consumer	NOUN
fbem-32317	187	25	and	and	CCONJ
fbem-32317	187	26	opinion	opinion	NOUN
fbem-32317	187	27	leaders	leader	NOUN
fbem-32317	187	28	to	to	PART
fbem-32317	187	29	create	create	VERB
fbem-32317	187	30	a	a	DET
fbem-32317	187	31	decentralized	decentralize	VERB
fbem-32317	187	32	content	content	NOUN
fbem-32317	187	33	co	co	NOUN
fbem-32317	187	34	-	-	NOUN
fbem-32317	187	35	creation	creation	ADJ
fbem-32317	187	36	ecosystem	ecosystem	NOUN
fbem-32317	187	37	.	.	PUNCT
fbem-32317	188	1	strategy	strategy	NOUN
fbem-32317	188	2	overview	overview	NOUN
fbem-32317	188	3	:	:	PUNCT
fbem-32317	188	4	shein	shein	PROPN
fbem-32317	188	5	has	have	AUX
fbem-32317	188	6	established	establish	VERB
fbem-32317	188	7	a	a	DET
fbem-32317	188	8	large	large	ADJ
fbem-32317	188	9	,	,	PUNCT
fbem-32317	188	10	multi	multi	ADJ
fbem-32317	188	11	tiered	tiere	VERB
fbem-32317	188	12	kol	kol	PROPN
fbem-32317	188	13	(	(	PUNCT
fbem-32317	188	14	key	key	ADJ
fbem-32317	188	15	opinion	opinion	NOUN
fbem-32317	188	16	leader	leader	NOUN
fbem-32317	188	17	)	)	PUNCT
fbem-32317	188	18	and	and	CCONJ
fbem-32317	188	19	koc	koc	PROPN
fbem-32317	188	20	(	(	PUNCT
fbem-32317	188	21	key	key	ADJ
fbem-32317	188	22	opinion	opinion	NOUN
fbem-32317	188	23	consumer	consumer	NOUN
fbem-32317	188	24	)	)	PUNCT
fbem-32317	188	25	collaboration	collaboration	NOUN
fbem-32317	188	26	network	network	NOUN
fbem-32317	188	27	.	.	PUNCT
fbem-32317	189	1	rather	rather	ADV
fbem-32317	189	2	than	than	ADP
fbem-32317	189	3	focusing	focus	VERB
fbem-32317	189	4	solely	solely	ADV
fbem-32317	189	5	on	on	ADP
fbem-32317	189	6	top	top	ADJ
fbem-32317	189	7	-	-	PUNCT
fbem-32317	189	8	tier	tier	NOUN
fbem-32317	189	9	influencers	influencer	NOUN
fbem-32317	189	10	,	,	PUNCT
fbem-32317	189	11	it	it	PRON
fbem-32317	189	12	includes	include	VERB
fbem-32317	189	13	numerous	numerous	ADJ
fbem-32317	189	14	mid	mid	ADJ
fbem-32317	189	15	-tier	-tier	NOUN
fbem-32317	189	16	and	and	CCONJ
fbem-32317	189	17	even	even	ADV
fbem-32317	189	18	ordinary	ordinary	ADJ
fbem-32317	189	19	consumers	consumer	NOUN
fbem-32317	189	20	in	in	ADP
fbem-32317	189	21	its	its	PRON
fbem-32317	189	22	affiliate	affiliate	NOUN
fbem-32317	189	23	marketing	marketing	NOUN
fbem-32317	189	24	programs	program	NOUN
fbem-32317	189	25	.	.	PUNCT
fbem-32317	190	1	through	through	ADP
fbem-32317	190	2	user	user	NOUN
fbem-32317	190	3	challenges	challenge	NOUN
fbem-32317	190	4	like	like	ADP
fbem-32317	190	5	#	#	SYM
fbem-32317	190	6	sheinhaul	sheinhaul	NOUN
fbem-32317	190	7	,	,	PUNCT
fbem-32317	190	8	supplemented	supplement	VERB
fbem-32317	190	9	by	by	ADP
fbem-32317	190	10	incentives	incentive	NOUN
fbem-32317	190	11	such	such	ADJ
fbem-32317	190	12	as	as	ADP
fbem-32317	190	13	points	point	NOUN
fbem-32317	190	14	and	and	CCONJ
fbem-32317	190	15	coupons	coupon	NOUN
fbem-32317	190	16	,	,	PUNCT
fbem-32317	190	17	shein	shein	PROPN
fbem-32317	190	18	encourages	encourage	VERB
fbem-32317	190	19	massive	massive	ADJ
fbem-32317	190	20	ugc	ugc	NOUN
fbem-32317	190	21	creation	creation	NOUN
fbem-32317	190	22	(	(	PUNCT
fbem-32317	190	23	unboxing	unbox	VERB
fbem-32317	190	24	reviews	review	NOUN
fbem-32317	190	25	,	,	PUNCT
fbem-32317	190	26	outfit	outfit	ADJ
fbem-32317	190	27	displays	display	NOUN
fbem-32317	190	28	,	,	PUNCT
fbem-32317	190	29	shopping	shopping	NOUN
fbem-32317	190	30	experiences	experience	NOUN
fbem-32317	190	31	)	)	PUNCT
fbem-32317	190	32	.	.	PUNCT
fbem-32317	191	1	its	its	PRON
fbem-32317	191	2	"	"	PUNCT
fbem-32317	191	3	shein	shein	PROPN
fbem-32317	191	4	x	x	NOUN
fbem-32317	191	5	"	"	PUNCT
fbem-32317	191	6	designer	designer	NOUN
fbem-32317	191	7	incubation	incubation	NOUN
fbem-32317	191	8	program	program	NOUN
fbem-32317	191	9	,	,	PUNCT
fbem-32317	191	10	which	which	PRON
fbem-32317	191	11	provides	provide	VERB
fbem-32317	191	12	end	end	NOUN
fbem-32317	191	13	-to	-to	ADJ
fbem-32317	191	14	-	-	PUNCT
fbem-32317	191	15	end	end	NOUN
fbem-32317	191	16	support	support	NOUN
fbem-32317	191	17	(	(	PUNCT
fbem-32317	191	18	from	from	ADP
fbem-32317	191	19	production	production	NOUN
fbem-32317	191	20	to	to	ADP
fbem-32317	191	21	sales	sale	NOUN
fbem-32317	191	22	)	)	PUNCT
fbem-32317	191	23	for	for	ADP
fbem-32317	191	24	global	global	ADJ
fbem-32317	191	25	independent	independent	ADJ
fbem-32317	191	26	designers	designer	NOUN
fbem-32317	191	27	,	,	PUNCT
fbem-32317	191	28	also	also	ADV
fbem-32317	191	29	enriches	enrich	VERB
fbem-32317	191	30	the	the	DET
fbem-32317	191	31	brand	brand	NOUN
fbem-32317	191	32	’s	’s	PART
fbem-32317	191	33	content	content	PROPN
fbem-32317	191	34	ecosystem	ecosystem	NOUN
fbem-32317	191	35	and	and	CCONJ
fbem-32317	191	36	interaction	interaction	NOUN
fbem-32317	191	37	formats	format	NOUN
fbem-32317	191	38	.	.	PUNCT
fbem-32317	192	1	strategy	strategy	NOUN
fbem-32317	192	2	effects	effect	NOUN
fbem-32317	192	3	:	:	PUNCT
fbem-32317	192	4	this	this	DET
fbem-32317	192	5	strategy	strategy	NOUN
fbem-32317	192	6	transforms	transform	VERB
fbem-32317	192	7	consumers	consumer	NOUN
fbem-32317	192	8	from	from	ADP
fbem-32317	192	9	passive	passive	ADJ
fbem-32317	192	10	buyers	buyer	NOUN
fbem-32317	192	11	into	into	ADP
fbem-32317	192	12	co	co	NOUN
fbem-32317	192	13	-	-	NOUN
fbem-32317	192	14	creators	creator	NOUN
fbem-32317	192	15	and	and	CCONJ
fbem-32317	192	16	disseminators	disseminator	NOUN
fbem-32317	192	17	of	of	ADP
fbem-32317	192	18	brand	brand	NOUN
fbem-32317	192	19	value	value	NOUN
fbem-32317	192	20	.	.	PUNCT
fbem-32317	193	1	massive	massive	ADJ
fbem-32317	193	2	ugc	ugc	PROPN
fbem-32317	193	3	not	not	PART
fbem-32317	193	4	only	only	ADV
fbem-32317	193	5	provides	provide	VERB
fbem-32317	193	6	a	a	DET
fbem-32317	193	7	steady	steady	ADJ
fbem-32317	193	8	stream	stream	NOUN
fbem-32317	193	9	of	of	ADP
fbem-32317	193	10	authentic	authentic	ADJ
fbem-32317	193	11	,	,	PUNCT
fbem-32317	193	12	free	free	ADJ
fbem-32317	193	13	promotional	promotional	ADJ
fbem-32317	193	14	material	material	NOUN
fbem-32317	193	15	but	but	CCONJ
fbem-32317	193	16	also	also	ADV
fbem-32317	193	17	enhances	enhance	VERB
fbem-32317	193	18	user	user	NOUN
fbem-32317	193	19	participation	participation	NOUN
fbem-32317	193	20	and	and	CCONJ
fbem-32317	193	21	community	community	NOUN
fbem-32317	193	22	belonging	belong	VERB
fbem-32317	193	23	,	,	PUNCT
fbem-32317	193	24	fostering	foster	VERB
fbem-32317	193	25	strong	strong	ADJ
fbem-32317	193	26	word	word	NOUN
fbem-32317	193	27	-	-	PUNCT
fbem-32317	193	28	of	of	ADP
fbem-32317	193	29	-	-	PUNCT
fbem-32317	193	30	mouth	mouth	NOUN
fbem-32317	193	31	.	.	PUNCT
fbem-32317	194	1	this	this	DET
fbem-32317	194	2	user	user	NOUN
fbem-32317	194	3	-	-	PUNCT
fbem-32317	194	4	endorsed	endorse	VERB
fbem-32317	194	5	transmission	transmission	NOUN
fbem-32317	194	6	effectively	effectively	ADV
fbem-32317	194	7	addresses	address	VERB
fbem-32317	194	8	cultural	cultural	ADJ
fbem-32317	194	9	differences	difference	NOUN
fbem-32317	194	10	and	and	CCONJ
fbem-32317	194	11	trust	trust	NOUN
fbem-32317	194	12	barriers	barrier	NOUN
fbem-32317	194	13	faced	face	VERB
fbem-32317	194	14	by	by	ADP
fbem-32317	194	15	cross	cross	ADJ
fbem-32317	194	16	-	-	ADJ
fbem-32317	194	17	border	border	ADJ
fbem-32317	194	18	brands	brand	NOUN
fbem-32317	194	19	in	in	ADP
fbem-32317	194	20	overseas	overseas	ADJ
fbem-32317	194	21	markets	market	NOUN
fbem-32317	194	22	.	.	PUNCT
fbem-32317	195	1	with	with	ADP
fbem-32317	195	2	social	social	ADJ
fbem-32317	195	3	media	medium	NOUN
fbem-32317	195	4	interactions	interaction	NOUN
fbem-32317	195	5	approximately	approximately	ADV
fbem-32317	195	6	three	three	NUM
fbem-32317	195	7	times	time	NOUN
fbem-32317	195	8	those	those	DET
fbem-32317	195	9	o	o	NOUN
fbem-32317	195	10	f	f	PROPN
fbem-32317	195	11	competitor	competitor	NOUN
fbem-32317	195	12	shopee	shopee	NOUN
fbem-32317	195	13	,	,	PUNCT
fbem-32317	195	14	it	it	PRON
fbem-32317	195	15	demonstrates	demonstrate	VERB
fbem-32317	195	16	strong	strong	ADJ
fbem-32317	195	17	user	user	NOUN
fbem-32317	195	18	engagement	engagement	NOUN
fbem-32317	195	19	and	and	CCONJ
fbem-32317	195	20	a	a	DET
fbem-32317	195	21	robust	robust	ADJ
fbem-32317	195	22	brand	brand	NOUN
fbem-32317	195	23	advocacy	advocacy	NOUN
fbem-32317	195	24	ecosystem	ecosystem	NOUN
fbem-32317	195	25	.	.	PUNCT
fbem-32317	196	1	3.3.3	3.3.3	NUM
fbem-32317	196	2	.	.	PUNCT
fbem-32317	196	3	data	data	NOUN
fbem-32317	196	4	-	-	PUNCT
fbem-32317	196	5	driven	drive	VERB
fbem-32317	196	6	precision	precision	NOUN
fbem-32317	196	7	personalized	personalize	VERB
fbem-32317	196	8	marketing	market	VERB
fbem-32317	196	9	the	the	DET
fbem-32317	196	10	foundation	foundation	NOUN
fbem-32317	196	11	of	of	ADP
fbem-32317	196	12	shein	shein	PROPN
fbem-32317	196	13	’s	’s	PART
fbem-32317	196	14	marketing	marketing	NOUN
fbem-32317	196	15	strategies	strategy	NOUN
fbem-32317	196	16	is	be	AUX
fbem-32317	196	17	its	its	PRON
fbem-32317	196	18	strong	strong	ADJ
fbem-32317	196	19	data	data	NOUN
fbem-32317	196	20	-	-	PUNCT
fbem-32317	196	21	driven	drive	VERB
fbem-32317	196	22	capability	capability	NOUN
fbem-32317	196	23	,	,	PUNCT
fbem-32317	196	24	enabling	enable	VERB
fbem-32317	196	25	large	large	ADJ
fbem-32317	196	26	-	-	PUNCT
fbem-32317	196	27	scale	scale	NOUN
fbem-32317	196	28	personalized	personalized	ADJ
fbem-32317	196	29	services	service	NOUN
fbem-32317	196	30	.	.	PUNCT
fbem-32317	197	1	strategy	strategy	NOUN
fbem-32317	197	2	overview	overview	NOUN
fbem-32317	197	3	:	:	PUNCT
fbem-32317	197	4	shein	shein	PROPN
fbem-32317	197	5	’s	’s	PART
fbem-32317	197	6	digital	digital	PROPN
fbem-32317	197	7	intelligence	intelligence	NOUN
fbem-32317	197	8	center	center	NOUN
fbem-32317	197	9	uses	use	VERB
fbem-32317	197	10	big	big	ADJ
fbem-32317	197	11	data	datum	NOUN
fbem-32317	197	12	technology	technology	NOUN
fbem-32317	197	13	to	to	PART
fbem-32317	197	14	monitor	monitor	VERB
fbem-32317	197	15	global	global	ADJ
fbem-32317	197	16	social	social	ADJ
fbem-32317	197	17	media	medium	NOUN
fbem-32317	197	18	,	,	PUNCT
fbem-32317	197	19	fashion	fashion	NOUN
fbem-32317	197	20	blogs	blog	NOUN
fbem-32317	197	21	,	,	PUNCT
fbem-32317	197	22	and	and	CCONJ
fbem-32317	197	23	search	search	NOUN
fbem-32317	197	24	engines	engine	NOUN
fbem-32317	197	25	in	in	ADP
fbem-32317	197	26	real	real	ADJ
fbem-32317	197	27	time	time	NOUN
fbem-32317	197	28	,	,	PUNCT
fbem-32317	197	29	accurately	accurately	ADV
fbem-32317	197	30	capturing	capture	VERB
fbem-32317	197	31	the	the	DET
fbem-32317	197	32	latest	late	ADJ
fbem-32317	197	33	micro	micro	NOUN
fbem-32317	197	34	-	-	NOUN
fbem-32317	197	35	trends	trend	NOUN
fbem-32317	197	36	(	(	PUNCT
fbem-32317	197	37	keywords	keyword	NOUN
fbem-32317	197	38	,	,	PUNCT
fbem-32317	197	39	colors	color	NOUN
fbem-32317	197	40	,	,	PUNCT
fbem-32317	197	41	fabrics	fabric	NOUN
fbem-32317	197	42	,	,	PUNCT
fbem-32317	197	43	styles	style	NOUN
fbem-32317	197	44	)	)	PUNCT
fbem-32317	197	45	.	.	PUNCT
fbem-32317	198	1	this	this	DET
fbem-32317	198	2	data	data	NOUN
fbem-32317	198	3	is	be	AUX
fbem-32317	198	4	quickly	quickly	ADV
fbem-32317	198	5	fed	feed	VERB
fbem-32317	198	6	back	back	ADV
fbem-32317	198	7	to	to	ADP
fbem-32317	198	8	its	its	PRON
fbem-32317	198	9	flexible	flexible	ADJ
fbem-32317	198	10	supply	supply	NOUN
fbem-32317	198	11	chain	chain	NOUN
fbem-32317	198	12	,	,	PUNCT
fbem-32317	198	13	guiding	guide	VERB
fbem-32317	198	14	the	the	DET
fbem-32317	198	15	"	"	PUNCT
fbem-32317	198	16	small	small	ADJ
fbem-32317	198	17	orders	order	NOUN
fbem-32317	198	18	with	with	ADP
fbem-32317	198	19	quick	quick	ADJ
fbem-32317	198	20	response	response	NOUN
fbem-32317	198	21	"	"	PUNCT
fbem-32317	198	22	production	production	NOUN
fbem-32317	198	23	model	model	NOUN
fbem-32317	198	24	to	to	PART
fbem-32317	198	25	test	test	VERB
fbem-32317	198	26	market	market	NOUN
fbem-32317	198	27	reactions	reaction	NOUN
fbem-32317	198	28	at	at	ADP
fbem-32317	198	29	low	low	ADJ
fbem-32317	198	30	cost	cost	NOUN
fbem-32317	198	31	.	.	PUNCT
fbem-32317	199	1	on	on	ADP
fbem-32317	199	2	the	the	DET
fbem-32317	199	3	user	user	NOUN
fbem-32317	199	4	side	side	NOUN
fbem-32317	199	5	,	,	PUNCT
fbem-32317	199	6	shein	shein	PROPN
fbem-32317	199	7	’s	’s	PART
fbem-32317	199	8	ai	ai	VERB
fbem-32317	199	9	algorithms	algorithm	NOUN
fbem-32317	199	10	deeply	deeply	ADV
fbem-32317	199	11	analyze	analyze	VERB
fbem-32317	199	12	browsing	browse	VERB
fbem-32317	199	13	history	history	NOUN
fbem-32317	199	14	,	,	PUNCT
fbem-32317	199	15	purchase	purchase	NOUN
fbem-32317	199	16	records	record	NOUN
fbem-32317	199	17	,	,	PUNCT
fbem-32317	199	18	and	and	CCONJ
fbem-32317	199	19	collection	collection	NOUN
fbem-32317	199	20	preferences	preference	NOUN
fbem-32317	199	21	to	to	PART
fbem-32317	199	22	build	build	VERB
fbem-32317	199	23	precise	precise	ADJ
fbem-32317	199	24	user	user	NOUN
fbem-32317	199	25	profiles	profile	NOUN
fbem-32317	199	26	,	,	PUNCT
fbem-32317	199	27	enabling	enable	VERB
fbem-32317	199	28	highly	highly	ADV
fbem-32317	199	29	personalized	personalized	ADJ
fbem-32317	199	30	product	product	NOUN
fbem-32317	199	31	recommendations	recommendation	NOUN
fbem-32317	199	32	on	on	ADP
fbem-32317	199	33	its	its	PRON
fbem-32317	199	34	app	app	NOUN
fbem-32317	199	35	and	and	CCONJ
fbem-32317	199	36	website	website	NOUN
fbem-32317	199	37	.	.	PUNCT
fbem-32317	200	1	strategy	strategy	NOUN
fbem-32317	200	2	effects	effect	NOUN
fbem-32317	200	3	:	:	PUNCT
fbem-32317	200	4	the	the	DET
fbem-32317	200	5	data	data	NOUN
fbem-32317	200	6	-	-	PUNCT
fbem-32317	200	7	driven	drive	VERB
fbem-32317	200	8	model	model	NOUN
fbem-32317	200	9	allows	allow	VERB
fbem-32317	200	10	shein	shein	PROPN
fbem-32317	200	11	to	to	PART
fbem-32317	200	12	achieve	achieve	VERB
fbem-32317	200	13	an	an	DET
fbem-32317	200	14	astonishing	astonishing	ADJ
fbem-32317	200	15	product	product	NOUN
fbem-32317	200	16	update	update	NOUN
fbem-32317	200	17	speed	speed	NOUN
fbem-32317	200	18	(	(	PUNCT
fbem-32317	200	19	thousands	thousand	NOUN
fbem-32317	200	20	of	of	ADP
fbem-32317	200	21	new	new	ADJ
fbem-32317	200	22	items	item	NOUN
fbem-32317	200	23	daily	daily	ADV
fbem-32317	200	24	)	)	PUNCT
fbem-32317	200	25	,	,	PUNCT
fbem-32317	200	26	with	with	ADP
fbem-32317	200	27	an	an	DET
fbem-32317	200	28	annual	annual	ADJ
fbem-32317	200	29	sku	sku	NOUN
fbem-32317	200	30	count	count	NOUN
fbem-32317	200	31	far	far	ADV
fbem-32317	200	32	exceeding	exceed	VERB
fbem-32317	200	33	traditional	traditional	ADJ
fbem-32317	200	34	fast	fast	ADJ
fbem-32317	200	35	fashion	fashion	NOUN
fbem-32317	200	36	giants	giant	NOUN
fbem-32317	200	37	like	like	ADP
fbem-32317	200	38	zara	zara	PROPN
fbem-32317	200	39	.	.	PUNCT
fbem-32317	201	1	this	this	DET
fbem-32317	201	2	vast	vast	ADJ
fbem-32317	201	3	selection	selection	NOUN
fbem-32317	201	4	,	,	PUNCT
fbem-32317	201	5	combined	combine	VERB
fbem-32317	201	6	with	with	ADP
fbem-32317	201	7	precise	precise	ADJ
fbem-32317	201	8	personalized	personalized	ADJ
fbem-32317	201	9	recommendations	recommendation	NOUN
fbem-32317	201	10	,	,	PUNCT
fbem-32317	201	11	enables	enable	VERB
fbem-32317	201	12	every	every	DET
fbem-32317	201	13	consumer	consumer	NOUN
fbem-32317	201	14	to	to	PART
fbem-32317	201	15	easily	easily	ADV
fbem-32317	201	16	find	find	VERB
fbem-32317	201	17	and	and	CCONJ
fbem-32317	201	18	match	match	VERB
fbem-32317	201	19	styles	style	NOUN
fbem-32317	201	20	reflecting	reflect	VERB
fbem-32317	201	21	their	their	PRON
fbem-32317	201	22	unique	unique	ADJ
fbem-32317	201	23	identity	identity	NOUN
fbem-32317	201	24	—	—	PUNCT
fbem-32317	201	25	perfectly	perfectly	ADV
fbem-32317	201	26	catering	cater	VERB
fbem-32317	201	27	to	to	ADP
fbem-32317	201	28	generation	generation	NOUN
fbem-32317	201	29	z	z	PROPN
fbem-32317	201	30	’s	’s	PART
fbem-32317	201	31	core	core	NOUN
fbem-32317	201	32	needs	need	NOUN
fbem-32317	201	33	for	for	ADP
fbem-32317	201	34	self	self	NOUN
fbem-32317	201	35	-	-	PUNCT
fbem-32317	201	36	expression	expression	NOUN
fbem-32317	201	37	and	and	CCONJ
fbem-32317	201	38	individuality	individuality	NOUN
fbem-32317	201	39	.	.	PUNCT
fbem-32317	202	1	this	this	PRON
fbem-32317	202	2	not	not	PART
fbem-32317	202	3	only	only	ADV
fbem-32317	202	4	significantly	significantly	ADV
fbem-32317	202	5	improves	improve	VERB
fbem-32317	202	6	user	user	NOUN
fbem-32317	202	7	shopping	shopping	NOUN
fbem-32317	202	8	experiences	experience	NOUN
fbem-32317	202	9	and	and	CCONJ
fbem-32317	202	10	conversion	conversion	NOUN
fbem-32317	202	11	rates	rate	NOUN
fbem-32317	202	12	but	but	CCONJ
fbem-32317	202	13	also	also	ADV
fbem-32317	202	14	democratizes	democratize	VERB
fbem-32317	202	15	"	"	PUNCT
fbem-32317	202	16	fashion	fashion	NOUN
fbem-32317	202	17	"	"	PUNCT
fbem-32317	202	18	,	,	PUNCT
fbem-32317	202	19	making	make	VERB
fbem-32317	202	20	it	it	PRON
fbem-32317	202	21	accessible	accessible	ADJ
fbem-32317	202	22	and	and	CCONJ
fbem-32317	202	23	manageable	manageable	ADJ
fbem-32317	202	24	for	for	ADP
fbem-32317	202	25	every	every	DET
fbem-32317	202	26	young	young	ADJ
fbem-32317	202	27	person	person	NOUN
fbem-32317	202	28	.	.	PUNCT
fbem-32317	203	1	3.3.4	3.3.4	X
fbem-32317	203	2	.	.	PUNCT
fbem-32317	203	3	extreme	extreme	ADJ
fbem-32317	203	4	cost	cost	NOUN
fbem-32317	203	5	-	-	PUNCT
fbem-32317	203	6	performance	performance	NOUN
fbem-32317	203	7	and	and	CCONJ
fbem-32317	203	8	diversified	diversified	ADJ
fbem-32317	203	9	incentives	incentive	NOUN
fbem-32317	203	10	shein	shein	PROPN
fbem-32317	203	11	has	have	AUX
fbem-32317	203	12	built	build	VERB
fbem-32317	203	13	an	an	DET
fbem-32317	203	14	irreplicable	irreplicable	ADJ
fbem-32317	203	15	comprehensive	comprehensive	ADJ
fbem-32317	203	16	value	value	NOUN
fbem-32317	203	17	proposition	proposition	NOUN
fbem-32317	203	18	through	through	ADP
fbem-32317	203	19	extreme	extreme	ADJ
fbem-32317	203	20	price	price	NOUN
fbem-32317	203	21	advantages	advantage	NOUN
fbem-32317	203	22	and	and	CCONJ
fbem-32317	203	23	non	non	ADJ
fbem-32317	203	24	material	material	NOUN
fbem-32317	203	25	incentives	incentive	NOUN
fbem-32317	203	26	.	.	PUNCT
fbem-32317	204	1	strategy	strategy	NOUN
fbem-32317	204	2	overview	overview	NOUN
fbem-32317	204	3	:	:	PUNCT
fbem-32317	204	4	a	a	DET
fbem-32317	204	5	core	core	NOUN
fbem-32317	204	6	appeal	appeal	NOUN
fbem-32317	204	7	of	of	ADP
fbem-32317	204	8	shein	shein	PROPN
fbem-32317	204	9	is	be	AUX
fbem-32317	204	10	its	its	PRON
fbem-32317	204	11	extreme	extreme	ADJ
fbem-32317	204	12	cost	cost	NOUN
fbem-32317	204	13	-	-	PUNCT
fbem-32317	204	14	performance	performance	NOUN
fbem-32317	204	15	,	,	PUNCT
fbem-32317	204	16	with	with	ADP
fbem-32317	204	17	prices	price	NOUN
fbem-32317	204	18	significantly	significantly	ADV
fbem-32317	204	19	lower	low	ADJ
fbem-32317	204	20	than	than	ADP
fbem-32317	204	21	major	major	ADJ
fbem-32317	204	22	competitors	competitor	NOUN
fbem-32317	204	23	like	like	ADP
fbem-32317	204	24	zara	zara	PROPN
fbem-32317	204	25	and	and	CCONJ
fbem-32317	204	26	h&m	h&m	PROPN
fbem-32317	204	27	,	,	PUNCT
fbem-32317	204	28	making	make	VERB
fbem-32317	204	29	fashion	fashion	NOUN
fbem-32317	204	30	trends	trend	NOUN
fbem-32317	204	31	accessible	accessible	ADJ
fbem-32317	204	32	to	to	ADP
fbem-32317	204	33	a	a	DET
fbem-32317	204	34	broader	broad	ADJ
fbem-32317	204	35	audience	audience	NOUN
fbem-32317	204	36	.	.	PUNCT
fbem-32317	205	1	however	however	ADV
fbem-32317	205	2	,	,	PUNCT
fbem-32317	205	3	its	its	PRON
fbem-32317	205	4	strategy	strategy	NOUN
fbem-32317	205	5	is	be	AUX
fbem-32317	205	6	not	not	PART
fbem-32317	205	7	merely	merely	ADV
fbem-32317	205	8	about	about	ADP
fbem-32317	205	9	low	low	ADJ
fbem-32317	205	10	prices	price	NOUN
fbem-32317	205	11	but	but	CCONJ
fbem-32317	205	12	a	a	DET
fbem-32317	205	13	sophisticated	sophisticated	ADJ
fbem-32317	205	14	system	system	NOUN
fbem-32317	205	15	of	of	ADP
fbem-32317	205	16	diversified	diversified	ADJ
fbem-32317	205	17	incentives	incentive	NOUN
fbem-32317	205	18	,	,	PUNCT
fbem-32317	205	19	including	include	VERB
fbem-32317	205	20	:	:	PUNCT
fbem-32317	205	21	a	a	DET
fbem-32317	205	22	membership	membership	NOUN
fbem-32317	205	23	points	point	NOUN
fbem-32317	205	24	system	system	NOUN
fbem-32317	205	25	(	(	PUNCT
fbem-32317	205	26	points	point	NOUN
fbem-32317	205	27	redeemable	redeemable	NOUN
fbem-32317	205	28	for	for	ADP
fbem-32317	205	29	cash	cash	NOUN
fbem-32317	205	30	)	)	PUNCT
fbem-32317	205	31	encouraging	encourage	VERB
fbem-32317	205	32	check	check	NOUN
fbem-32317	205	33	-ins	-in	NOUN
fbem-32317	205	34	,	,	PUNCT
fbem-32317	205	35	comments	comment	NOUN
fbem-32317	205	36	,	,	PUNCT
fbem-32317	205	37	and	and	CCONJ
fbem-32317	205	38	shares	share	NOUN
fbem-32317	205	39	;	;	PUNCT
fbem-32317	205	40	frequent	frequent	ADJ
fbem-32317	205	41	coupons	coupon	NOUN
fbem-32317	205	42	,	,	PUNCT
fbem-32317	205	43	limited	limited	ADJ
fbem-32317	205	44	-time	-time	NOUN
fbem-32317	205	45	discounts	discount	NOUN
fbem-32317	205	46	,	,	PUNCT
fbem-32317	205	47	and	and	CCONJ
fbem-32317	205	48	flash	flash	VERB
fbem-32317	205	49	sales	sale	NOUN
fbem-32317	205	50	;	;	PUNCT
fbem-32317	205	51	and	and	CCONJ
fbem-32317	205	52	generous	generous	ADJ
fbem-32317	205	53	customer	customer	NOUN
fbem-32317	205	54	service	service	NOUN
fbem-32317	205	55	policies	policy	NOUN
fbem-32317	205	56	(	(	PUNCT
fbem-32317	205	57	45	45	NUM
fbem-32317	205	58	-	-	PUNCT
fbem-32317	205	59	day	day	NOUN
fbem-32317	205	60	unconditional	unconditional	ADJ
fbem-32317	205	61	refund	refund	NOUN
fbem-32317	205	62	,	,	PUNCT
fbem-32317	205	63	free	free	ADJ
fbem-32317	205	64	first	first	ADJ
fbem-32317	205	65	-order	-order	PROPN
fbem-32317	205	66	shipping	shipping	NOUN
fbem-32317	205	67	)	)	PUNCT
fbem-32317	205	68	highlighted	highlight	VERB
fbem-32317	205	69	as	as	ADP
fbem-32317	205	70	key	key	ADJ
fbem-32317	205	71	selling	selling	NOUN
fbem-32317	205	72	points	point	NOUN
fbem-32317	205	73	.	.	PUNCT
fbem-32317	206	1	strategy	strategy	NOUN
fbem-32317	206	2	effects	effect	NOUN
fbem-32317	206	3	:	:	PUNCT
fbem-32317	206	4	extreme	extreme	ADJ
fbem-32317	206	5	cost	cost	NOUN
fbem-32317	206	6	-	-	PUNCT
fbem-32317	206	7	performance	performance	NOUN
fbem-32317	206	8	attracts	attract	VERB
fbem-32317	206	9	users	user	NOUN
fbem-32317	206	10	,	,	PUNCT
fbem-32317	206	11	while	while	SCONJ
fbem-32317	206	12	diversified	diversified	ADJ
fbem-32317	206	13	incentives	incentive	NOUN
fbem-32317	206	14	enhance	enhance	VERB
fbem-32317	206	15	stickiness	stickiness	NOUN
fbem-32317	206	16	and	and	CCONJ
fbem-32317	206	17	loyalty	loyalty	NOUN
fbem-32317	206	18	.	.	PUNCT
fbem-32317	207	1	the	the	DET
fbem-32317	207	2	robust	robust	ADJ
fbem-32317	207	3	points	point	NOUN
fbem-32317	207	4	and	and	CCONJ
fbem-32317	207	5	promotion	promotion	NOUN
fbem-32317	207	6	system	system	NOUN
fbem-32317	207	7	effectively	effectively	ADV
fbem-32317	207	8	increases	increase	VERB
fbem-32317	207	9	user	user	NOUN
fbem-32317	207	10	visit	visit	NOUN
fbem-32317	207	11	frequency	frequency	NOUN
fbem-32317	207	12	and	and	CCONJ
fbem-32317	207	13	repurchase	repurchase	NOUN
fbem-32317	207	14	rates	rate	NOUN
fbem-32317	207	15	,	,	PUNCT
fbem-32317	207	16	creating	create	VERB
fbem-32317	207	17	a	a	DET
fbem-32317	207	18	positive	positive	ADJ
fbem-32317	207	19	behavioral	behavioral	ADJ
fbem-32317	207	20	cycle	cycle	NOUN
fbem-32317	207	21	.	.	PUNCT
fbem-32317	208	1	favorable	favorable	ADJ
fbem-32317	208	2	return	return	NOUN
fbem-32317	208	3	policies	policy	NOUN
fbem-32317	208	4	significantly	significantly	ADV
fbem-32317	208	5	reduce	reduce	VERB
fbem-32317	208	6	online	online	ADJ
fbem-32317	208	7	shopping	shopping	NOUN
fbem-32317	208	8	risks	risk	NOUN
fbem-32317	208	9	,	,	PUNCT
fbem-32317	208	10	strengthen	strengthen	VERB
fbem-32317	208	11	brand	brand	NOUN
fbem-32317	208	12	trust	trust	NOUN
fbem-32317	208	13	,	,	PUNCT
fbem-32317	208	14	and	and	CCONJ
fbem-32317	208	15	encourage	encourage	VERB
fbem-32317	208	16	new	new	ADJ
fbem-32317	208	17	users	user	NOUN
fbem-32317	208	18	to	to	PART
fbem-32317	208	19	make	make	VERB
fbem-32317	208	20	initial	initial	ADJ
fbem-32317	208	21	purchases	purchase	NOUN
fbem-32317	208	22	and	and	CCONJ
fbem-32317	208	23	larger	large	ADJ
fbem-32317	208	24	orders	order	NOUN
fbem-32317	208	25	.	.	PUNCT
fbem-32317	209	1	this	this	DET
fbem-32317	209	2	strategy	strategy	NOUN
fbem-32317	209	3	—	—	PUNCT
fbem-32317	209	4	integrating	integrate	VERB
fbem-32317	209	5	"	"	PUNCT
fbem-32317	209	6	affordable	affordable	ADJ
fbem-32317	209	7	prices	price	NOUN
fbem-32317	209	8	"	"	PUNCT
fbem-32317	209	9	with	with	ADP
fbem-32317	209	10	psychological	psychological	ADJ
fbem-32317	209	11	/	/	SYM
fbem-32317	209	12	emotional	emotional	ADJ
fbem-32317	209	13	value	value	NOUN
fbem-32317	209	14	(	(	PUNCT
fbem-32317	209	15	fashion	fashion	NOUN
fbem-32317	209	16	empowerment	empowerment	NOUN
fbem-32317	209	17	,	,	PUNCT
fbem-32317	209	18	community	community	NOUN
fbem-32317	209	19	belonging	belonging	NOUN
fbem-32317	209	20	)	)	PUNCT
fbem-32317	209	21	and	and	CCONJ
fbem-32317	209	22	"	"	PUNCT
fbem-32317	209	23	risk	risk	NOUN
fbem-32317	209	24	avoidance"—builds	avoidance"—builds	X
fbem-32317	210	1	deep	deep	ADJ
fbem-32317	210	2	user	user	NOUN
fbem-32317	210	3	loyalty	loyalty	NOUN
fbem-32317	210	4	beyond	beyond	ADP
fbem-32317	210	5	mere	mere	ADJ
fbem-32317	210	6	financial	financial	ADJ
fbem-32317	210	7	savings	saving	NOUN
fbem-32317	210	8	.	.	PUNCT
fbem-32317	211	1	4	4	X
fbem-32317	211	2	.	.	X
fbem-32317	211	3	conclusion	conclusion	NOUN
fbem-32317	211	4	this	this	DET
fbem-32317	211	5	study	study	NOUN
fbem-32317	211	6	systematically	systematically	ADV
fbem-32317	211	7	analyzes	analyze	VERB
fbem-32317	211	8	the	the	DET
fbem-32317	211	9	overseas	overseas	ADJ
fbem-32317	211	10	marketing	marketing	NOUN
fbem-32317	211	11	strategies	strategy	NOUN
fbem-32317	211	12	of	of	ADP
fbem-32317	211	13	global	global	ADJ
fbem-32317	211	14	fast	fast	ADJ
fbem-32317	211	15	fashion	fashion	NOUN
fbem-32317	211	16	giant	giant	NOUN
fbem-32317	211	17	shein	shein	PROPN
fbem-32317	211	18	through	through	ADP
fbem-32317	211	19	case	case	NOUN
fbem-32317	211	20	studies	study	NOUN
fbem-32317	211	21	,	,	PUNCT
fbem-32317	211	22	revealing	reveal	VERB
fbem-32317	211	23	the	the	DET
fbem-32317	211	24	internal	internal	ADJ
fbem-32317	211	25	mechanisms	mechanism	NOUN
fbem-32317	211	26	and	and	CCONJ
fbem-32317	211	27	core	core	NOUN
fbem-32317	211	28	drivers	driver	NOUN
fbem-32317	211	29	behind	behind	ADP
fbem-32317	211	30	its	its	PRON
fbem-32317	211	31	phenomenal	phenomenal	ADJ
fbem-32317	211	32	global	global	ADJ
fbem-32317	211	33	success	success	NOUN
fbem-32317	211	34	.	.	PUNCT
fbem-32317	212	1	the	the	DET
fbem-32317	212	2	findings	finding	NOUN
fbem-32317	212	3	show	show	VERB
fbem-32317	212	4	that	that	SCONJ
fbem-32317	212	5	shein	shein	PROPN
fbem-32317	212	6	’s	’s	PART
fbem-32317	212	7	success	success	NOUN
fbem-32317	212	8	results	result	VERB
fbem-32317	212	9	not	not	PART
fbem-32317	212	10	from	from	ADP
fbem-32317	212	11	breakthroughs	breakthrough	NOUN
fbem-32317	212	12	in	in	ADP
fbem-32317	212	13	a	a	DET
fbem-32317	212	14	single	single	ADJ
fbem-32317	212	15	dimension	dimension	NOUN
fbem-32317	212	16	but	but	CCONJ
fbem-32317	212	17	from	from	ADP
fbem-32317	212	18	the	the	DET
fbem-32317	212	19	innovative	innovative	ADJ
fbem-32317	212	20	integration	integration	NOUN
fbem-32317	212	21	of	of	ADP
fbem-32317	212	22	a	a	DET
fbem-32317	212	23	data	datum	NOUN
fbem-32317	212	24	driven	drive	VERB
fbem-32317	212	25	flexible	flexible	ADJ
fbem-32317	212	26	supply	supply	NOUN
fbem-32317	212	27	chain	chain	NOUN
fbem-32317	212	28	,	,	PUNCT
fbem-32317	212	29	dtc	dtc	NOUN
fbem-32317	212	30	(	(	PUNCT
fbem-32317	212	31	direct	direct	ADJ
fbem-32317	212	32	-to	-to	NOUN
fbem-32317	212	33	-	-	PUNCT
fbem-32317	212	34	consumer	consumer	NOUN
fbem-32317	212	35	)	)	PUNCT
fbem-32317	212	36	brand	brand	NOUN
fbem-32317	212	37	operations	operation	NOUN
fbem-32317	212	38	,	,	PUNCT
fbem-32317	212	39	and	and	CCONJ
fbem-32317	212	40	a	a	DET
fbem-32317	212	41	4i	4i	ADJ
fbem-32317	212	42	marketing	marketing	NOUN
fbem-32317	212	43	framework	framework	NOUN
fbem-32317	212	44	deeply	deeply	ADV
fbem-32317	212	45	embedded	embed	VERB
fbem-32317	212	46	in	in	ADP
fbem-32317	212	47	social	social	ADJ
fbem-32317	212	48	ecosystems	ecosystem	NOUN
fbem-32317	212	49	.	.	PUNCT
fbem-32317	213	1	this	this	DET
fbem-32317	213	2	highly	highly	ADV
fbem-32317	213	3	synergistic	synergistic	ADJ
fbem-32317	213	4	strategic	strategic	ADJ
fbem-32317	213	5	system	system	NOUN
fbem-32317	213	6	enables	enable	VERB
fbem-32317	213	7	it	it	PRON
fbem-32317	213	8	to	to	PART
fbem-32317	213	9	build	build	VERB
fbem-32317	213	10	unique	unique	ADJ
fbem-32317	213	11	and	and	CCONJ
fbem-32317	213	12	powerful	powerful	ADJ
fbem-32317	213	13	competitive	competitive	ADJ
fbem-32317	213	14	advantages	advantage	NOUN
fbem-32317	213	15	in	in	ADP
fbem-32317	213	16	fierce	fierce	ADJ
fbem-32317	213	17	global	global	ADJ
fbem-32317	213	18	competition	competition	NOUN
fbem-32317	213	19	.	.	PUNCT
fbem-32317	214	1	the	the	DET
fbem-32317	214	2	integration	integration	NOUN
fbem-32317	214	3	of	of	ADP
fbem-32317	214	4	supply	supply	NOUN
fbem-32317	214	5	chain	chain	NOUN
fbem-32317	214	6	,	,	PUNCT
fbem-32317	214	7	dtc	dtc	NOUN
fbem-32317	214	8	model	model	NOUN
fbem-32317	214	9	,	,	PUNCT
fbem-32317	214	10	and	and	CCONJ
fbem-32317	214	11	4i	4i	NUM
fbem-32317	214	12	marketing	marketing	NOUN
fbem-32317	214	13	forms	form	VERB
fbem-32317	214	14	a	a	DET
fbem-32317	214	15	mutually	mutually	ADV
fbem-32317	214	16	reinforcing	reinforce	VERB
fbem-32317	214	17	cycle	cycle	NOUN
fbem-32317	214	18	:	:	PUNCT
fbem-32317	214	19	the	the	DET
fbem-32317	214	20	flexible	flexible	ADJ
fbem-32317	214	21	supply	supply	NOUN
fbem-32317	214	22	chain	chain	NOUN
fbem-32317	214	23	provides	provide	VERB
fbem-32317	214	24	rapid	rapid	ADJ
fbem-32317	214	25	product	product	NOUN
fbem-32317	214	26	iteration	iteration	NOUN
fbem-32317	214	27	capabilities	capability	NOUN
fbem-32317	214	28	for	for	ADP
fbem-32317	214	29	7	7	NUM
fbem-32317	214	30	the	the	DET
fbem-32317	214	31	individuality	individuality	NOUN
fbem-32317	214	32	and	and	CCONJ
fbem-32317	214	33	interests	interest	NOUN
fbem-32317	214	34	dimensions	dimension	NOUN
fbem-32317	214	35	of	of	ADP
fbem-32317	214	36	4i	4i	NUM
fbem-32317	214	37	,	,	PUNCT
fbem-32317	214	38	while	while	SCONJ
fbem-32317	214	39	the	the	DET
fbem-32317	214	40	dtc	dtc	NOUN
fbem-32317	214	41	model	model	NOUN
fbem-32317	214	42	continuously	continuously	ADV
fbem-32317	214	43	optimizes	optimize	VERB
fbem-32317	214	44	the	the	DET
fbem-32317	214	45	supply	supply	NOUN
fbem-32317	214	46	chain	chain	NOUN
fbem-32317	214	47	and	and	CCONJ
fbem-32317	214	48	enables	enable	VERB
fbem-32317	214	49	precise	precise	ADJ
fbem-32317	214	50	personalized	personalized	ADJ
fbem-32317	214	51	marketing	marketing	NOUN
fbem-32317	214	52	through	through	ADP
fbem-32317	214	53	direct	direct	ADJ
fbem-32317	214	54	user	user	NOUN
fbem-32317	214	55	data	datum	NOUN
fbem-32317	214	56	feedback	feedback	NOUN
fbem-32317	214	57	.	.	PUNCT
fbem-32317	215	1	shein	shein	PROPN
fbem-32317	215	2	’s	’s	PART
fbem-32317	215	3	"	"	PUNCT
fbem-32317	215	4	think	think	VERB
fbem-32317	215	5	globally	globally	ADV
fbem-32317	215	6	,	,	PUNCT
fbem-32317	215	7	act	act	VERB
fbem-32317	215	8	locally	locally	ADV
fbem-32317	215	9	"	"	PUNCT
fbem-32317	215	10	strategy	strategy	NOUN
fbem-32317	215	11	allows	allow	VERB
fbem-32317	215	12	it	it	PRON
fbem-32317	215	13	to	to	PART
fbem-32317	215	14	adapt	adapt	VERB
fbem-32317	215	15	to	to	PART
fbem-32317	215	16	diverse	diverse	VERB
fbem-32317	215	17	national	national	ADJ
fbem-32317	215	18	markets	market	NOUN
fbem-32317	215	19	while	while	SCONJ
fbem-32317	215	20	maintaining	maintain	VERB
fbem-32317	215	21	brand	brand	NOUN
fbem-32317	215	22	identity	identity	NOUN
fbem-32317	215	23	—	—	PUNCT
fbem-32317	215	24	fundamental	fundamental	ADJ
fbem-32317	215	25	to	to	ADP
fbem-32317	215	26	its	its	PRON
fbem-32317	215	27	success	success	NOUN
fbem-32317	215	28	in	in	ADP
fbem-32317	215	29	crossing	cross	VERB
fbem-32317	215	30	cultural	cultural	ADJ
fbem-32317	215	31	barriers	barrier	NOUN
fbem-32317	215	32	and	and	CCONJ
fbem-32317	215	33	sustaining	sustain	VERB
fbem-32317	215	34	global	global	ADJ
fbem-32317	215	35	growth	growth	NOUN
fbem-32317	215	36	.	.	PUNCT
fbem-32317	216	1	references	reference	NOUN
fbem-32317	216	2	[	[	X
fbem-32317	216	3	1	1	NUM
fbem-32317	216	4	]	]	X
fbem-32317	216	5	guo	guo	X
fbem-32317	216	6	,	,	PUNCT
fbem-32317	216	7	x.	x.	NOUN
fbem-32317	216	8	x.	x.	NOUN
fbem-32317	216	9	(	(	PUNCT
fbem-32317	216	10	2025	2025	NUM
fbem-32317	216	11	)	)	PUNCT
fbem-32317	216	12	.	.	PUNCT
fbem-32317	217	1	innovative	innovative	ADJ
fbem-32317	217	2	application	application	NOUN
fbem-32317	217	3	of	of	ADP
fbem-32317	217	4	social	social	ADJ
fbem-32317	217	5	media	medium	NOUN
fbem-32317	217	6	marketing	marketing	NOUN
fbem-32317	217	7	in	in	ADP
fbem-32317	217	8	cross	cross	ADJ
fbem-32317	217	9	-	-	ADJ
fbem-32317	217	10	border	border	ADJ
fbem-32317	217	11	e	e	PROPN
fbem-32317	217	12	-	-	PROPN
fbem-32317	217	13	commerce	commerce	NOUN
fbem-32317	217	14	brand	brand	NOUN
fbem-32317	217	15	building	building	NOUN
fbem-32317	217	16	.	.	PUNCT
fbem-32317	218	1	market	market	NOUN
fbem-32317	218	2	weekly	weekly	NOUN
fbem-32317	218	3	,	,	PUNCT
fbem-32317	218	4	38(12	38(12	NUM
fbem-32317	218	5	)	)	PUNCT
fbem-32317	218	6	,	,	PUNCT
fbem-32317	218	7	76–79	76–79	ADV
fbem-32317	218	8	.	.	PUNCT
fbem-32317	219	1	[	[	X
fbem-32317	219	2	2	2	NUM
fbem-32317	219	3	]	]	X
fbem-32317	219	4	wang	wang	PROPN
fbem-32317	219	5	,	,	PUNCT
fbem-32317	219	6	l.	l.	PROPN
fbem-32317	219	7	(	(	PUNCT
fbem-32317	219	8	2025	2025	NUM
fbem-32317	219	9	)	)	PUNCT
fbem-32317	219	10	.	.	PUNCT
fbem-32317	220	1	international	international	ADJ
fbem-32317	220	2	communication	communication	NOUN
fbem-32317	220	3	effects	effect	NOUN
fbem-32317	220	4	and	and	CCONJ
fbem-32317	220	5	optimization	optimization	NOUN
fbem-32317	220	6	strategies	strategy	NOUN
fbem-32317	220	7	of	of	ADP
fbem-32317	220	8	cross	cross	ADJ
fbem-32317	220	9	-	-	ADJ
fbem-32317	220	10	border	border	ADJ
fbem-32317	220	11	e	e	NOUN
fbem-32317	220	12	-	-	NOUN
fbem-32317	220	13	commerce	commerce	NOUN
fbem-32317	220	14	live	live	ADJ
fbem-32317	220	15	streaming	streaming	NOUN
fbem-32317	220	16	.	.	PUNCT
fbem-32317	221	1	manager	manager	NOUN
fbem-32317	221	2	journal	journal	PROPN
fbem-32317	221	3	,	,	PUNCT
fbem-32317	221	4	(	(	PUNCT
fbem-32317	221	5	03	03	NUM
fbem-32317	221	6	)	)	PUNCT
fbem-32317	221	7	,	,	PUNCT
fbem-32317	221	8	73–75	73–75	NUM
fbem-32317	221	9	.	.	PUNCT
fbem-32317	222	1	[	[	X
fbem-32317	222	2	3	3	NUM
fbem-32317	222	3	]	]	X
fbem-32317	222	4	zhang	zhang	PROPN
fbem-32317	222	5	,	,	PUNCT
fbem-32317	222	6	h.	h.	PROPN
fbem-32317	222	7	(	(	PUNCT
fbem-32317	222	8	2022	2022	NUM
fbem-32317	222	9	)	)	PUNCT
fbem-32317	222	10	.	.	PUNCT
fbem-32317	223	1	research	research	NOUN
fbem-32317	223	2	on	on	ADP
fbem-32317	223	3	communication	communication	NOUN
fbem-32317	223	4	strategies	strategy	NOUN
fbem-32317	223	5	of	of	ADP
fbem-32317	223	6	small	small	ADJ
fbem-32317	223	7	and	and	CCONJ
fbem-32317	223	8	micro	micro	ADJ
fbem-32317	223	9	cross	cross	NOUN
fbem-32317	223	10	-	-	ADJ
fbem-32317	223	11	border	border	ADJ
fbem-32317	223	12	e	e	NOUN
fbem-32317	223	13	-	-	NOUN
fbem-32317	223	14	commerce	commerce	NOUN
fbem-32317	223	15	in	in	ADP
fbem-32317	223	16	the	the	DET
fbem-32317	223	17	postpandemic	postpandemic	ADJ
fbem-32317	223	18	era	era	NOUN
fbem-32317	223	19	[	[	X
fbem-32317	223	20	master	master	NOUN
fbem-32317	223	21	’s	’s	PART
fbem-32317	223	22	thesis	thesis	NOUN
fbem-32317	223	23	]	]	X
fbem-32317	223	24	.	.	PUNCT
fbem-32317	224	1	nanjing	nanjing	PROPN
fbem-32317	224	2	university	university	PROPN
fbem-32317	224	3	of	of	ADP
fbem-32317	224	4	aeronautics	aeronautics	PROPN
fbem-32317	224	5	and	and	CCONJ
fbem-32317	224	6	astronautics	astronautic	NOUN
fbem-32317	224	7	.	.	PUNCT
fbem-32317	225	1	[	[	X
fbem-32317	225	2	4	4	NUM
fbem-32317	225	3	]	]	SYM
fbem-32317	225	4	li	li	PROPN
fbem-32317	225	5	,	,	PUNCT
fbem-32317	225	6	q.	q.	PROPN
fbem-32317	225	7	(	(	PUNCT
fbem-32317	225	8	2019	2019	NUM
fbem-32317	225	9	)	)	PUNCT
fbem-32317	225	10	.	.	PUNCT
fbem-32317	226	1	research	research	NOUN
fbem-32317	226	2	on	on	ADP
fbem-32317	226	3	brand	brand	NOUN
fbem-32317	226	4	communication	communication	NOUN
fbem-32317	226	5	strategies	strategy	NOUN
fbem-32317	226	6	of	of	ADP
fbem-32317	226	7	netease	netease	PROPN
fbem-32317	226	8	kaola	kaola	PROPN
fbem-32317	227	1	[	[	X
fbem-32317	227	2	master	master	NOUN
fbem-32317	227	3	’s	’s	PART
fbem-32317	227	4	thesis	thesis	NOUN
fbem-32317	227	5	]	]	X
fbem-32317	227	6	.	.	PUNCT
fbem-32317	228	1	beijing	beijing	PROPN
fbem-32317	228	2	institute	institute	PROPN
fbem-32317	228	3	of	of	ADP
fbem-32317	228	4	graphic	graphic	ADJ
fbem-32317	228	5	communication	communication	NOUN
fbem-32317	228	6	.	.	PUNCT
fbem-32317	229	1	[	[	X
fbem-32317	229	2	5	5	NUM
fbem-32317	229	3	]	]	X
fbem-32317	229	4	huang	huang	PROPN
fbem-32317	229	5	,	,	PUNCT
fbem-32317	229	6	c.	c.	PROPN
fbem-32317	229	7	x.	x.	PROPN
fbem-32317	229	8	(	(	PUNCT
fbem-32317	229	9	2020	2020	NUM
fbem-32317	229	10	)	)	PUNCT
fbem-32317	229	11	.	.	PUNCT
fbem-32317	230	1	research	research	NOUN
fbem-32317	230	2	on	on	ADP
fbem-32317	230	3	international	international	ADJ
fbem-32317	230	4	marketin	marketin	NOUN
fbem-32317	230	5	g	g	NOUN
fbem-32317	230	6	strategy	strategy	NOUN
fbem-32317	230	7	of	of	ADP
fbem-32317	230	8	a	a	DET
fbem-32317	230	9	media	medium	NOUN
fbem-32317	230	10	company	company	NOUN
fbem-32317	230	11	[	[	X
fbem-32317	230	12	master	master	NOUN
fbem-32317	230	13	’s	’s	PART
fbem-32317	230	14	thesis	thesis	NOUN
fbem-32317	230	15	]	]	X
fbem-32317	230	16	.	.	PUNCT
fbem-32317	231	1	shanghai	shanghai	PROPN
fbem-32317	231	2	university	university	PROPN
fbem-32317	231	3	of	of	ADP
fbem-32317	231	4	finance	finance	NOUN
fbem-32317	231	5	and	and	CCONJ
fbem-32317	231	6	economics	economic	NOUN
fbem-32317	231	7	.	.	PUNCT
fbem-32317	232	1	[	[	X
fbem-32317	232	2	6	6	NUM
fbem-32317	232	3	]	]	SYM
fbem-32317	232	4	sui	sui	PROPN
fbem-32317	232	5	,	,	PUNCT
fbem-32317	232	6	h.	h.	PROPN
fbem-32317	232	7	q.	q.	PROPN
fbem-32317	232	8	(	(	PUNCT
fbem-32317	232	9	2024	2024	NUM
fbem-32317	232	10	)	)	PUNCT
fbem-32317	232	11	.	.	PUNCT
fbem-32317	233	1	research	research	NOUN
fbem-32317	233	2	on	on	ADP
fbem-32317	233	3	cultural	cultural	ADJ
fbem-32317	233	4	hybridization	hybridization	NOUN
fbem-32317	233	5	strategies	strategy	NOUN
fbem-32317	233	6	in	in	ADP
fbem-32317	233	7	overseas	overseas	ADJ
fbem-32317	233	8	marketing	marketing	NOUN
fbem-32317	233	9	communication	communication	NOUN
fbem-32317	233	10	of	of	ADP
fbem-32317	233	11	online	online	ADJ
fbem-32317	233	12	games	game	NOUN
fbem-32317	234	1	[	[	X
fbem-32317	234	2	master	master	NOUN
fbem-32317	234	3	’s	’s	PART
fbem-32317	234	4	thesis	thesis	NOUN
fbem-32317	234	5	]	]	X
fbem-32317	234	6	.	.	PUNCT
fbem-32317	235	1	beijing	beijing	PROPN
fbem-32317	235	2	foreign	foreign	PROPN
fbem-32317	235	3	studies	study	NOUN
fbem-32317	235	4	university	university	NOUN
fbem-32317	235	5	.	.	PUNCT
fbem-32317	236	1	[	[	X
fbem-32317	236	2	7	7	NUM
fbem-32317	236	3	]	]	X
fbem-32317	236	4	chen	chen	PROPN
fbem-32317	236	5	,	,	PUNCT
fbem-32317	236	6	r.	r.	PROPN
fbem-32317	236	7	r.	r.	PROPN
fbem-32317	236	8	(	(	PUNCT
fbem-32317	236	9	2023	2023	NUM
fbem-32317	236	10	)	)	PUNCT
fbem-32317	236	11	.	.	PUNCT
fbem-32317	237	1	brand	brand	NOUN
fbem-32317	237	2	going	go	VERB
fbem-32317	237	3	global	global	ADJ
fbem-32317	237	4	:	:	PUNCT
fbem-32317	237	5	how	how	SCONJ
fbem-32317	237	6	to	to	PART
fbem-32317	237	7	leverag	leverag	VERB
fbem-32317	237	8	e	e	PROPN
fbem-32317	237	9	overseas	overseas	ADJ
fbem-32317	237	10	social	social	ADJ
fbem-32317	237	11	media	medium	NOUN
fbem-32317	237	12	for	for	ADP
fbem-32317	237	13	customer	customer	NOUN
fbem-32317	237	14	acquisition	acquisition	NOUN
fbem-32317	237	15	?	?	PUNCT
fbem-32317	238	1	internation	internation	PROPN
fbem-32317	238	2	al	al	PROPN
fbem-32317	238	3	brand	brand	PROPN
fbem-32317	238	4	observer	observer	PROPN
fbem-32317	238	5	,	,	PUNCT
fbem-32317	238	6	(	(	PUNCT
fbem-32317	238	7	11	11	NUM
fbem-32317	238	8	)	)	PUNCT
fbem-32317	238	9	,	,	PUNCT
fbem-32317	238	10	74–75	74–75	NUM
fbem-32317	238	11	.	.	PUNCT
fbem-32317	239	1	[	[	X
fbem-32317	239	2	8	8	NUM
fbem-32317	239	3	]	]	X
fbem-32317	239	4	chen	chen	PROPN
fbem-32317	239	5	,	,	PUNCT
fbem-32317	239	6	y.	y.	PROPN
fbem-32317	239	7	j.	j.	PROPN
fbem-32317	239	8	(	(	PUNCT
fbem-32317	239	9	2022	2022	NUM
fbem-32317	239	10	)	)	PUNCT
fbem-32317	239	11	.	.	PUNCT
fbem-32317	240	1	the	the	DET
fbem-32317	240	2	overseas	overseas	ADJ
fbem-32317	240	3	expansion	expansion	NOUN
fbem-32317	240	4	of	of	ADP
fbem-32317	240	5	china	china	PROPN
fbem-32317	240	6	’s	’s	PART
fbem-32317	240	7	media	medium	NOUN
fbem-32317	240	8	industry	industry	NOUN
fbem-32317	240	9	continues	continue	VERB
fbem-32317	240	10	to	to	PART
fbem-32317	240	11	accelerate	accelerate	VERB
fbem-32317	240	12	in	in	ADP
fbem-32317	240	13	2021	2021	NUM
fbem-32317	240	14	.	.	PUNCT
fbem-32317	241	1	international	international	ADJ
fbem-32317	241	2	brand	brand	PROPN
fbem-32317	241	3	observer	observer	PROPN
fbem-32317	241	4	,	,	PUNCT
fbem-32317	241	5	(	(	PUNCT
fbem-32317	241	6	03	03	NUM
fbem-32317	241	7	)	)	PUNCT
fbem-32317	241	8	,	,	PUNCT
fbem-32317	241	9	34–38	34–38	NUM
fbem-32317	241	10	.	.	PUNCT
fbem-32317	242	1	[	[	X
fbem-32317	242	2	9	9	NUM
fbem-32317	242	3	]	]	X
fbem-32317	242	4	zhu	zhu	PROPN
fbem-32317	242	5	,	,	PUNCT
fbem-32317	242	6	s.	s.	PROPN
fbem-32317	242	7	y.	y.	PROPN
fbem-32317	242	8	,	,	PUNCT
fbem-32317	242	9	ni	ni	PROPN
fbem-32317	242	10	,	,	PUNCT
fbem-32317	242	11	j.	j.	PROPN
fbem-32317	242	12	,	,	PUNCT
fbem-32317	242	13	&	&	CCONJ
fbem-32317	242	14	yu	yu	PROPN
fbem-32317	242	15	,	,	PUNCT
fbem-32317	242	16	g.	g.	PROPN
fbem-32317	242	17	j.	j.	PROPN
fbem-32317	242	18	(	(	PUNCT
fbem-32317	242	19	2024	2024	NUM
fbem-32317	242	20	)	)	PUNCT
fbem-32317	242	21	.	.	PUNCT
fbem-32317	243	1	research	research	NOUN
fbem-32317	243	2	on	on	ADP
fbem-32317	243	3	overseas	overseas	ADJ
fbem-32317	243	4	communication	communication	NOUN
fbem-32317	243	5	strategies	strategy	NOUN
fbem-32317	243	6	of	of	ADP
fbem-32317	243	7	chinese	chinese	ADJ
fbem-32317	243	8	clothing	clothing	NOUN
fbem-32317	243	9	brands	brand	NOUN
fbem-32317	243	10	based	base	VERB
fbem-32317	243	11	on	on	ADP
fbem-32317	243	12	grounded	ground	VERB
fbem-32317	243	13	theory	theory	NOUN
fbem-32317	243	14	a	a	DET
fbem-32317	243	15	case	case	NOUN
fbem-32317	243	16	study	study	NOUN
fbem-32317	243	17	of	of	ADP
fbem-32317	243	18	fast	fast	ADJ
fbem-32317	243	19	fashion	fashion	NOUN
fbem-32317	243	20	brand	brand	NOUN
fbem-32317	243	21	shein	shein	PROPN
fbem-32317	243	22	.	.	PUNCT
fbem-32317	244	1	fashion	fashion	PROPN
fbem-32317	244	2	china	china	PROPN
fbem-32317	244	3	.	.	PUNCT
fbem-32317	245	1	[	[	X
fbem-32317	245	2	10	10	NUM
fbem-32317	245	3	]	]	X
fbem-32317	245	4	l	l	NOUN
fbem-32317	245	5	-	-	NOUN
fbem-32317	245	6	qadhi	qadhi	NOUN
fbem-32317	245	7	,	,	PUNCT
fbem-32317	245	8	a.	a.	PROPN
fbem-32317	245	9	m.	m.	PROPN
fbem-32317	245	10	h.	h.	PROPN
fbem-32317	245	11	(	(	PUNCT
fbem-32317	245	12	2023	2023	NUM
fbem-32317	245	13	)	)	PUNCT
fbem-32317	245	14	.	.	PUNCT
fbem-32317	246	1	research	research	NOUN
fbem-32317	246	2	on	on	ADP
fbem-32317	246	3	the	the	DET
fbem-32317	246	4	role	role	NOUN
fbem-32317	246	5	of	of	ADP
fbem-32317	246	6	social	social	ADJ
fbem-32317	246	7	media	medium	NOUN
fbem-32317	246	8	marketing	marketing	NOUN
fbem-32317	246	9	in	in	ADP
fbem-32317	246	10	brand	brand	NOUN
fbem-32317	246	11	equity	equity	NOUN
fbem-32317	246	12	construction	construction	NOUN
fbem-32317	246	13	:	:	PUNCT
fbem-32317	246	14	an	an	DET
fbem-32317	246	15	analysis	analysis	NOUN
fbem-32317	246	16	of	of	ADP
fbem-32317	246	17	the	the	DET
fbem-32317	246	18	mediating	mediate	VERB
fbem-32317	246	19	effect	effect	NOUN
fbem-32317	246	20	of	of	ADP
fbem-32317	246	21	parasocial	parasocial	ADJ
fbem-32317	246	22	relationships	relationship	NOUN
fbem-32317	246	23	[	[	X
fbem-32317	246	24	master	master	NOUN
fbem-32317	246	25	’s	’s	PART
fbem-32317	246	26	thesis	thesis	NOUN
fbem-32317	246	27	]	]	X
fbem-32317	246	28	.	.	PUNCT
fbem-32317	247	1	zhejiang	zhejiang	PROPN
fbem-32317	247	2	gongshang	gongshang	PROPN
fbem-32317	247	3	university	university	PROPN
fbem-32317	247	4	.	.	PUNCT
fbem-32317	248	1	https://doi.org/10.27462/d.cnki.ghzhc.2023.001463	https://doi.org/10.27462/d.cnki.ghzhc.2023.001463	X