id	sid	tid	token	lemma	pos
fbem-5956	1	1	frontiers	frontier	NOUN
fbem-5956	1	2	in	in	ADP
fbem-5956	1	3	business	business	NOUN
fbem-5956	1	4	,	,	PUNCT
fbem-5956	1	5	economics	economic	NOUN
fbem-5956	1	6	and	and	CCONJ
fbem-5956	1	7	management	management	NOUN
fbem-5956	1	8	issn	issn	PROPN
fbem-5956	1	9	:	:	PUNCT
fbem-5956	1	10	2766	2766	NUM
fbem-5956	1	11	-	-	PUNCT
fbem-5956	1	12	824x	824x	NUM
fbem-5956	1	13	|	|	ADJ
fbem-5956	1	14	vol	vol	NOUN
fbem-5956	1	15	.	.	PROPN
fbem-5956	1	16	8	8	NUM
fbem-5956	1	17	,	,	PUNCT
fbem-5956	1	18	no	no	INTJ
fbem-5956	1	19	.	.	NOUN
fbem-5956	1	20	1	1	NUM
fbem-5956	1	21	,	,	PUNCT
fbem-5956	1	22	2023	2023	NUM
fbem-5956	1	23	100	100	NUM
fbem-5956	1	24	exploring	explore	VERB
fbem-5956	1	25	the	the	DET
fbem-5956	1	26	effectiveness	effectiveness	NOUN
fbem-5956	1	27	of	of	ADP
fbem-5956	1	28	social	social	ADJ
fbem-5956	1	29	media	medium	NOUN
fbem-5956	1	30	marketing	marketing	NOUN
fbem-5956	1	31	in	in	ADP
fbem-5956	1	32	building	build	VERB
fbem-5956	1	33	brand	brand	NOUN
fbem-5956	1	34	equity	equity	PROPN
fbem-5956	1	35	:	:	PUNCT
fbem-5956	1	36	a	a	DET
fbem-5956	1	37	comparative	comparative	ADJ
fbem-5956	1	38	study	study	NOUN
fbem-5956	1	39	of	of	ADP
fbem-5956	1	40	facebook	facebook	PROPN
fbem-5956	1	41	and	and	CCONJ
fbem-5956	1	42	twitter	twitter	PROPN
fbem-5956	1	43	shengxiu	shengxiu	PROPN
fbem-5956	1	44	yang1	yang1	PROPN
fbem-5956	1	45	,	,	PUNCT
fbem-5956	1	46	2	2	NUM
fbem-5956	1	47	,	,	PUNCT
fbem-5956	1	48	ericson	ericson	PROPN
fbem-5956	1	49	z.	z.	PROPN
fbem-5956	1	50	matias1	matias1	PROPN
fbem-5956	1	51	,	,	PUNCT
fbem-5956	1	52	*	*	SYM
fbem-5956	1	53	1	1	NUM
fbem-5956	1	54	university	university	NOUN
fbem-5956	1	55	of	of	ADP
fbem-5956	1	56	perpetual	perpetual	ADJ
fbem-5956	1	57	help	help	NOUN
fbem-5956	1	58	system	system	NOUN
fbem-5956	1	59	dalta	dalta	NOUN
fbem-5956	1	60	,	,	PUNCT
fbem-5956	1	61	graduate	graduate	NOUN
fbem-5956	1	62	school	school	NOUN
fbem-5956	1	63	,	,	PUNCT
fbem-5956	1	64	business	business	NOUN
fbem-5956	1	65	administration	administration	NOUN
fbem-5956	1	66	,	,	PUNCT
fbem-5956	1	67	las	las	PROPN
fbem-5956	1	68	pinas	pinas	PROPN
fbem-5956	1	69	1004	1004	NUM
fbem-5956	1	70	,	,	PUNCT
fbem-5956	1	71	philippines	philippines	PROPN
fbem-5956	1	72	2	2	NUM
fbem-5956	1	73	weifang	weifang	PROPN
fbem-5956	1	74	university	university	PROPN
fbem-5956	1	75	of	of	ADP
fbem-5956	1	76	science	science	NOUN
fbem-5956	1	77	and	and	CCONJ
fbem-5956	1	78	teconology	teconology	NOUN
fbem-5956	1	79	,	,	PUNCT
fbem-5956	1	80	shouguang	shouguang	NOUN
fbem-5956	1	81	262700	262700	NUM
fbem-5956	1	82	,	,	PUNCT
fbem-5956	1	83	china	china	PROPN
fbem-5956	1	84	*	*	PUNCT
fbem-5956	1	85	corresponding	correspond	VERB
fbem-5956	1	86	author	author	NOUN
fbem-5956	1	87	:	:	PUNCT
fbem-5956	1	88	ericson	ericson	PROPN
fbem-5956	1	89	z.	z.	PROPN
fbem-5956	1	90	matias	matias	PROPN
fbem-5956	1	91	(	(	PUNCT
fbem-5956	1	92	email	email	NOUN
fbem-5956	1	93	:	:	PUNCT
fbem-5956	1	94	ericson.matias@perpetualdalta.edu.ph	ericson.matias@perpetualdalta.edu.ph	ADJ
fbem-5956	1	95	)	)	PUNCT
fbem-5956	1	96	abstract	abstract	ADJ
fbem-5956	1	97	:	:	PUNCT
fbem-5956	1	98	social	social	ADJ
fbem-5956	1	99	media	medium	NOUN
fbem-5956	1	100	marketing	marketing	NOUN
fbem-5956	1	101	has	have	AUX
fbem-5956	1	102	become	become	VERB
fbem-5956	1	103	an	an	DET
fbem-5956	1	104	integral	integral	ADJ
fbem-5956	1	105	part	part	NOUN
fbem-5956	1	106	of	of	ADP
fbem-5956	1	107	marketing	marketing	NOUN
fbem-5956	1	108	strategies	strategy	NOUN
fbem-5956	1	109	for	for	ADP
fbem-5956	1	110	businesses	business	NOUN
fbem-5956	1	111	in	in	ADP
fbem-5956	1	112	the	the	DET
fbem-5956	1	113	digital	digital	ADJ
fbem-5956	1	114	age	age	NOUN
fbem-5956	1	115	.	.	PUNCT
fbem-5956	2	1	the	the	DET
fbem-5956	2	2	purpose	purpose	NOUN
fbem-5956	2	3	of	of	ADP
fbem-5956	2	4	this	this	DET
fbem-5956	2	5	study	study	NOUN
fbem-5956	2	6	is	be	AUX
fbem-5956	2	7	to	to	PART
fbem-5956	2	8	explore	explore	VERB
fbem-5956	2	9	the	the	DET
fbem-5956	2	10	effectiveness	effectiveness	NOUN
fbem-5956	2	11	of	of	ADP
fbem-5956	2	12	social	social	ADJ
fbem-5956	2	13	media	medium	NOUN
fbem-5956	2	14	marketing	marketing	NOUN
fbem-5956	2	15	in	in	ADP
fbem-5956	2	16	building	build	VERB
fbem-5956	2	17	brand	brand	NOUN
fbem-5956	2	18	equity	equity	NOUN
fbem-5956	2	19	through	through	ADP
fbem-5956	2	20	facebook	facebook	NOUN
fbem-5956	2	21	and	and	CCONJ
fbem-5956	2	22	twitter	twitter	NOUN
fbem-5956	2	23	.	.	PUNCT
fbem-5956	3	1	a	a	DET
fbem-5956	3	2	comparative	comparative	ADJ
fbem-5956	3	3	study	study	NOUN
fbem-5956	3	4	was	be	AUX
fbem-5956	3	5	conducted	conduct	VERB
fbem-5956	3	6	to	to	PART
fbem-5956	3	7	analyze	analyze	VERB
fbem-5956	3	8	the	the	DET
fbem-5956	3	9	impact	impact	NOUN
fbem-5956	3	10	of	of	ADP
fbem-5956	3	11	these	these	DET
fbem-5956	3	12	platforms	platform	NOUN
fbem-5956	3	13	on	on	ADP
fbem-5956	3	14	brand	brand	NOUN
fbem-5956	3	15	awareness	awareness	NOUN
fbem-5956	3	16	,	,	PUNCT
fbem-5956	3	17	brand	brand	NOUN
fbem-5956	3	18	image	image	NOUN
fbem-5956	3	19	,	,	PUNCT
fbem-5956	3	20	brand	brand	NOUN
fbem-5956	3	21	loyalty	loyalty	NOUN
fbem-5956	3	22	,	,	PUNCT
fbem-5956	3	23	and	and	CCONJ
fbem-5956	3	24	perceived	perceive	VERB
fbem-5956	3	25	quality	quality	NOUN
fbem-5956	3	26	.	.	PUNCT
fbem-5956	4	1	the	the	DET
fbem-5956	4	2	study	study	NOUN
fbem-5956	4	3	involved	involve	VERB
fbem-5956	4	4	a	a	DET
fbem-5956	4	5	survey	survey	NOUN
fbem-5956	4	6	of	of	ADP
fbem-5956	4	7	300	300	NUM
fbem-5956	4	8	participants	participant	NOUN
fbem-5956	4	9	,	,	PUNCT
fbem-5956	4	10	divided	divide	VERB
fbem-5956	4	11	equally	equally	ADV
fbem-5956	4	12	between	between	ADP
fbem-5956	4	13	facebook	facebook	NOUN
fbem-5956	4	14	and	and	CCONJ
fbem-5956	4	15	twitter	twitter	NOUN
fbem-5956	4	16	users	user	NOUN
fbem-5956	4	17	.	.	PUNCT
fbem-5956	5	1	the	the	DET
fbem-5956	5	2	results	result	NOUN
fbem-5956	5	3	indicated	indicate	VERB
fbem-5956	5	4	that	that	SCONJ
fbem-5956	5	5	both	both	PRON
fbem-5956	5	6	facebook	facebook	NOUN
fbem-5956	5	7	and	and	CCONJ
fbem-5956	5	8	twitter	twitter	NOUN
fbem-5956	5	9	can	can	AUX
fbem-5956	5	10	positively	positively	ADV
fbem-5956	5	11	impact	impact	VERB
fbem-5956	5	12	brand	brand	NOUN
fbem-5956	5	13	equity	equity	NOUN
fbem-5956	5	14	,	,	PUNCT
fbem-5956	5	15	but	but	CCONJ
fbem-5956	5	16	the	the	DET
fbem-5956	5	17	effectiveness	effectiveness	NOUN
fbem-5956	5	18	of	of	ADP
fbem-5956	5	19	each	each	DET
fbem-5956	5	20	platform	platform	NOUN
fbem-5956	5	21	varies	vary	VERB
fbem-5956	5	22	depending	depend	VERB
fbem-5956	5	23	on	on	ADP
fbem-5956	5	24	the	the	DET
fbem-5956	5	25	type	type	NOUN
fbem-5956	5	26	of	of	ADP
fbem-5956	5	27	brand	brand	NOUN
fbem-5956	5	28	and	and	CCONJ
fbem-5956	5	29	target	target	NOUN
fbem-5956	5	30	audience	audience	NOUN
fbem-5956	5	31	.	.	PUNCT
fbem-5956	6	1	keywords	keyword	NOUN
fbem-5956	6	2	:	:	PUNCT
fbem-5956	6	3	social	social	ADJ
fbem-5956	6	4	media	medium	NOUN
fbem-5956	6	5	marketing	marketing	NOUN
fbem-5956	6	6	,	,	PUNCT
fbem-5956	6	7	brand	brand	NOUN
fbem-5956	6	8	equity	equity	NOUN
fbem-5956	6	9	,	,	PUNCT
fbem-5956	6	10	comparative	comparative	ADJ
fbem-5956	6	11	study	study	NOUN
fbem-5956	6	12	.	.	PUNCT
fbem-5956	7	1	1	1	X
fbem-5956	7	2	.	.	X
fbem-5956	7	3	introduction	introduction	NOUN
fbem-5956	7	4	social	social	ADJ
fbem-5956	7	5	media	medium	NOUN
fbem-5956	7	6	has	have	AUX
fbem-5956	7	7	revolutionized	revolutionize	VERB
fbem-5956	7	8	the	the	DET
fbem-5956	7	9	way	way	NOUN
fbem-5956	7	10	businesses	business	NOUN
fbem-5956	7	11	interact	interact	VERB
fbem-5956	7	12	with	with	ADP
fbem-5956	7	13	customers	customer	NOUN
fbem-5956	7	14	,	,	PUNCT
fbem-5956	7	15	allowing	allow	VERB
fbem-5956	7	16	them	they	PRON
fbem-5956	7	17	to	to	PART
fbem-5956	7	18	create	create	VERB
fbem-5956	7	19	real	real	ADJ
fbem-5956	7	20	-	-	PUNCT
fbem-5956	7	21	time	time	NOUN
fbem-5956	7	22	engagement	engagement	NOUN
fbem-5956	7	23	and	and	CCONJ
fbem-5956	7	24	build	build	VERB
fbem-5956	7	25	brand	brand	NOUN
fbem-5956	7	26	equity	equity	NOUN
fbem-5956	7	27	.	.	PUNCT
fbem-5956	8	1	brand	brand	PROPN
fbem-5956	8	2	equity	equity	PROPN
fbem-5956	8	3	refers	refer	VERB
fbem-5956	8	4	to	to	ADP
fbem-5956	8	5	the	the	DET
fbem-5956	8	6	value	value	NOUN
fbem-5956	8	7	that	that	PRON
fbem-5956	8	8	a	a	DET
fbem-5956	8	9	brand	brand	NOUN
fbem-5956	8	10	holds	hold	VERB
fbem-5956	8	11	in	in	ADP
fbem-5956	8	12	the	the	DET
fbem-5956	8	13	minds	mind	NOUN
fbem-5956	8	14	of	of	ADP
fbem-5956	8	15	consumers	consumer	NOUN
fbem-5956	8	16	,	,	PUNCT
fbem-5956	8	17	which	which	PRON
fbem-5956	8	18	affects	affect	VERB
fbem-5956	8	19	consumer	consumer	NOUN
fbem-5956	8	20	behavior	behavior	NOUN
fbem-5956	8	21	,	,	PUNCT
fbem-5956	8	22	financial	financial	ADJ
fbem-5956	8	23	performance	performance	NOUN
fbem-5956	8	24	,	,	PUNCT
fbem-5956	8	25	and	and	CCONJ
fbem-5956	8	26	market	market	NOUN
fbem-5956	8	27	share	share	NOUN
fbem-5956	8	28	.	.	PUNCT
fbem-5956	9	1	social	social	ADJ
fbem-5956	9	2	media	medium	NOUN
fbem-5956	9	3	marketing	marketing	NOUN
fbem-5956	9	4	has	have	AUX
fbem-5956	9	5	become	become	VERB
fbem-5956	9	6	an	an	DET
fbem-5956	9	7	essential	essential	ADJ
fbem-5956	9	8	tool	tool	NOUN
fbem-5956	9	9	for	for	ADP
fbem-5956	9	10	building	build	VERB
fbem-5956	9	11	brand	brand	NOUN
fbem-5956	9	12	equity	equity	NOUN
fbem-5956	9	13	,	,	PUNCT
fbem-5956	9	14	as	as	SCONJ
fbem-5956	9	15	it	it	PRON
fbem-5956	9	16	allows	allow	VERB
fbem-5956	9	17	businesses	business	NOUN
fbem-5956	9	18	to	to	PART
fbem-5956	9	19	create	create	VERB
fbem-5956	9	20	brand	brand	NOUN
fbem-5956	9	21	awareness	awareness	NOUN
fbem-5956	9	22	,	,	PUNCT
fbem-5956	9	23	establish	establish	VERB
fbem-5956	9	24	brand	brand	NOUN
fbem-5956	9	25	loyalty	loyalty	NOUN
fbem-5956	9	26	,	,	PUNCT
fbem-5956	9	27	and	and	CCONJ
fbem-5956	9	28	foster	foster	ADJ
fbem-5956	9	29	engagement	engagement	NOUN
fbem-5956	9	30	.	.	PUNCT
fbem-5956	10	1	the	the	DET
fbem-5956	10	2	purpose	purpose	NOUN
fbem-5956	10	3	of	of	ADP
fbem-5956	10	4	this	this	DET
fbem-5956	10	5	study	study	NOUN
fbem-5956	10	6	is	be	AUX
fbem-5956	10	7	to	to	PART
fbem-5956	10	8	explore	explore	VERB
fbem-5956	10	9	the	the	DET
fbem-5956	10	10	effectiveness	effectiveness	NOUN
fbem-5956	10	11	of	of	ADP
fbem-5956	10	12	social	social	ADJ
fbem-5956	10	13	media	medium	NOUN
fbem-5956	10	14	marketing	marketing	NOUN
fbem-5956	10	15	in	in	ADP
fbem-5956	10	16	building	build	VERB
fbem-5956	10	17	brand	brand	NOUN
fbem-5956	10	18	equity	equity	NOUN
fbem-5956	10	19	through	through	ADP
fbem-5956	10	20	facebook	facebook	NOUN
fbem-5956	10	21	and	and	CCONJ
fbem-5956	10	22	twitter	twitter	NOUN
fbem-5956	10	23	.	.	PUNCT
fbem-5956	11	1	2	2	X
fbem-5956	11	2	.	.	X
fbem-5956	11	3	conceptual	conceptual	ADJ
fbem-5956	11	4	model	model	NOUN
fbem-5956	11	5	this	this	DET
fbem-5956	11	6	study	study	NOUN
fbem-5956	11	7	is	be	AUX
fbem-5956	11	8	based	base	VERB
fbem-5956	11	9	on	on	ADP
fbem-5956	11	10	keller	keller	PROPN
fbem-5956	11	11	's	's	PART
fbem-5956	11	12	(	(	PUNCT
fbem-5956	11	13	2009	2009	NUM
fbem-5956	11	14	)	)	PUNCT
fbem-5956	11	15	customer	customer	NOUN
fbem-5956	11	16	-	-	PUNCT
fbem-5956	11	17	based	base	VERB
fbem-5956	11	18	brand	brand	NOUN
fbem-5956	11	19	equity	equity	NOUN
fbem-5956	11	20	model	model	NOUN
fbem-5956	11	21	,	,	PUNCT
fbem-5956	11	22	which	which	PRON
fbem-5956	11	23	states	state	VERB
fbem-5956	11	24	that	that	SCONJ
fbem-5956	11	25	brand	brand	NOUN
fbem-5956	11	26	equity	equity	NOUN
fbem-5956	11	27	is	be	AUX
fbem-5956	11	28	built	build	VERB
fbem-5956	11	29	on	on	ADP
fbem-5956	11	30	four	four	NUM
fbem-5956	11	31	dimensions	dimension	NOUN
fbem-5956	11	32	:	:	PUNCT
fbem-5956	11	33	brand	brand	NOUN
fbem-5956	11	34	awareness	awareness	NOUN
fbem-5956	11	35	,	,	PUNCT
fbem-5956	11	36	brand	brand	NOUN
fbem-5956	11	37	image	image	NOUN
fbem-5956	11	38	,	,	PUNCT
fbem-5956	11	39	brand	brand	NOUN
fbem-5956	11	40	loyalty	loyalty	NOUN
fbem-5956	11	41	,	,	PUNCT
fbem-5956	11	42	and	and	CCONJ
fbem-5956	11	43	perceived	perceive	VERB
fbem-5956	11	44	quality	quality	NOUN
fbem-5956	11	45	.	.	PUNCT
fbem-5956	12	1	the	the	DET
fbem-5956	12	2	model	model	NOUN
fbem-5956	12	3	suggests	suggest	VERB
fbem-5956	12	4	that	that	SCONJ
fbem-5956	12	5	social	social	ADJ
fbem-5956	12	6	media	medium	NOUN
fbem-5956	12	7	marketing	marketing	NOUN
fbem-5956	12	8	can	can	AUX
fbem-5956	12	9	positively	positively	ADV
fbem-5956	12	10	impact	impact	VERB
fbem-5956	12	11	each	each	PRON
fbem-5956	12	12	of	of	ADP
fbem-5956	12	13	these	these	DET
fbem-5956	12	14	dimensions	dimension	NOUN
fbem-5956	12	15	,	,	PUNCT
fbem-5956	12	16	leading	lead	VERB
fbem-5956	12	17	to	to	ADP
fbem-5956	12	18	higher	high	ADJ
fbem-5956	12	19	brand	brand	NOUN
fbem-5956	12	20	equity	equity	NOUN
fbem-5956	12	21	.	.	PUNCT
fbem-5956	13	1	3	3	X
fbem-5956	13	2	.	.	X
fbem-5956	13	3	literature	literature	PROPN
fbem-5956	13	4	review	review	PROPN
fbem-5956	13	5	brand	brand	NOUN
fbem-5956	13	6	equity	equity	NOUN
fbem-5956	13	7	is	be	AUX
fbem-5956	13	8	a	a	DET
fbem-5956	13	9	critical	critical	ADJ
fbem-5956	13	10	factor	factor	NOUN
fbem-5956	13	11	in	in	ADP
fbem-5956	13	12	a	a	DET
fbem-5956	13	13	company	company	NOUN
fbem-5956	13	14	's	's	PART
fbem-5956	13	15	success	success	NOUN
fbem-5956	13	16	,	,	PUNCT
fbem-5956	13	17	as	as	SCONJ
fbem-5956	13	18	it	it	PRON
fbem-5956	13	19	affects	affect	VERB
fbem-5956	13	20	consumer	consumer	NOUN
fbem-5956	13	21	behavior	behavior	NOUN
fbem-5956	13	22	,	,	PUNCT
fbem-5956	13	23	financial	financial	ADJ
fbem-5956	13	24	performance	performance	NOUN
fbem-5956	13	25	,	,	PUNCT
fbem-5956	13	26	and	and	CCONJ
fbem-5956	13	27	market	market	NOUN
fbem-5956	13	28	share	share	NOUN
fbem-5956	13	29	.	.	PUNCT
fbem-5956	14	1	social	social	ADJ
fbem-5956	14	2	media	medium	NOUN
fbem-5956	14	3	marketing	marketing	NOUN
fbem-5956	14	4	has	have	AUX
fbem-5956	14	5	emerged	emerge	VERB
fbem-5956	14	6	as	as	ADP
fbem-5956	14	7	a	a	DET
fbem-5956	14	8	crucial	crucial	ADJ
fbem-5956	14	9	tool	tool	NOUN
fbem-5956	14	10	for	for	ADP
fbem-5956	14	11	building	build	VERB
fbem-5956	14	12	brand	brand	NOUN
fbem-5956	14	13	equity	equity	NOUN
fbem-5956	14	14	,	,	PUNCT
fbem-5956	14	15	as	as	SCONJ
fbem-5956	14	16	it	it	PRON
fbem-5956	14	17	allows	allow	VERB
fbem-5956	14	18	businesses	business	NOUN
fbem-5956	14	19	to	to	PART
fbem-5956	14	20	engage	engage	VERB
fbem-5956	14	21	with	with	ADP
fbem-5956	14	22	customers	customer	NOUN
fbem-5956	14	23	in	in	ADP
fbem-5956	14	24	real	real	ADJ
fbem-5956	14	25	-	-	PUNCT
fbem-5956	14	26	time	time	NOUN
fbem-5956	14	27	,	,	PUNCT
fbem-5956	14	28	create	create	VERB
fbem-5956	14	29	brand	brand	NOUN
fbem-5956	14	30	awareness	awareness	NOUN
fbem-5956	14	31	,	,	PUNCT
fbem-5956	14	32	and	and	CCONJ
fbem-5956	14	33	establish	establish	VERB
fbem-5956	14	34	brand	brand	NOUN
fbem-5956	14	35	loyalty	loyalty	NOUN
fbem-5956	14	36	.	.	PUNCT
fbem-5956	15	1	according	accord	VERB
fbem-5956	15	2	to	to	ADP
fbem-5956	15	3	keller	keller	PROPN
fbem-5956	15	4	's	's	PART
fbem-5956	15	5	(	(	PUNCT
fbem-5956	15	6	2009	2009	NUM
fbem-5956	15	7	)	)	PUNCT
fbem-5956	15	8	customer	customer	NOUN
fbem-5956	15	9	-	-	PUNCT
fbem-5956	15	10	based	base	VERB
fbem-5956	15	11	brand	brand	NOUN
fbem-5956	15	12	equity	equity	NOUN
fbem-5956	15	13	model	model	NOUN
fbem-5956	15	14	,	,	PUNCT
fbem-5956	15	15	brand	brand	NOUN
fbem-5956	15	16	equity	equity	NOUN
fbem-5956	15	17	is	be	AUX
fbem-5956	15	18	built	build	VERB
fbem-5956	15	19	on	on	ADP
fbem-5956	15	20	four	four	NUM
fbem-5956	15	21	dimensions	dimension	NOUN
fbem-5956	15	22	:	:	PUNCT
fbem-5956	15	23	brand	brand	NOUN
fbem-5956	15	24	awareness	awareness	NOUN
fbem-5956	15	25	,	,	PUNCT
fbem-5956	15	26	brand	brand	NOUN
fbem-5956	15	27	image	image	NOUN
fbem-5956	15	28	,	,	PUNCT
fbem-5956	15	29	brand	brand	NOUN
fbem-5956	15	30	loyalty	loyalty	NOUN
fbem-5956	15	31	,	,	PUNCT
fbem-5956	15	32	and	and	CCONJ
fbem-5956	15	33	perceived	perceive	VERB
fbem-5956	15	34	quality	quality	NOUN
fbem-5956	15	35	.	.	PUNCT
fbem-5956	16	1	social	social	ADJ
fbem-5956	16	2	media	medium	NOUN
fbem-5956	16	3	marketing	marketing	NOUN
fbem-5956	16	4	can	can	AUX
fbem-5956	16	5	positively	positively	ADV
fbem-5956	16	6	impact	impact	VERB
fbem-5956	16	7	each	each	PRON
fbem-5956	16	8	of	of	ADP
fbem-5956	16	9	these	these	DET
fbem-5956	16	10	dimensions	dimension	NOUN
fbem-5956	16	11	.	.	PUNCT
fbem-5956	17	1	facebook	facebook	NOUN
fbem-5956	17	2	is	be	AUX
fbem-5956	17	3	the	the	DET
fbem-5956	17	4	most	most	ADV
fbem-5956	17	5	popular	popular	ADJ
fbem-5956	17	6	social	social	ADJ
fbem-5956	17	7	media	medium	NOUN
fbem-5956	17	8	platform	platform	NOUN
fbem-5956	17	9	globally	globally	ADV
fbem-5956	17	10	,	,	PUNCT
fbem-5956	17	11	with	with	ADP
fbem-5956	17	12	over	over	ADP
fbem-5956	17	13	2	2	NUM
fbem-5956	17	14	billion	billion	NUM
fbem-5956	17	15	active	active	ADJ
fbem-5956	17	16	users	user	NOUN
fbem-5956	17	17	.	.	PUNCT
fbem-5956	18	1	it	it	PRON
fbem-5956	18	2	provides	provide	VERB
fbem-5956	18	3	businesses	business	NOUN
fbem-5956	18	4	with	with	ADP
fbem-5956	18	5	the	the	DET
fbem-5956	18	6	ability	ability	NOUN
fbem-5956	18	7	to	to	PART
fbem-5956	18	8	create	create	VERB
fbem-5956	18	9	a	a	DET
fbem-5956	18	10	business	business	NOUN
fbem-5956	18	11	page	page	NOUN
fbem-5956	18	12	,	,	PUNCT
fbem-5956	18	13	which	which	PRON
fbem-5956	18	14	serves	serve	VERB
fbem-5956	18	15	as	as	ADP
fbem-5956	18	16	a	a	DET
fbem-5956	18	17	hub	hub	NOUN
fbem-5956	18	18	for	for	ADP
fbem-5956	18	19	brand	brand	NOUN
fbem-5956	18	20	content	content	NOUN
fbem-5956	18	21	and	and	CCONJ
fbem-5956	18	22	engagement	engagement	NOUN
fbem-5956	18	23	.	.	PUNCT
fbem-5956	19	1	facebook	facebook	PROPN
fbem-5956	19	2	allows	allow	VERB
fbem-5956	19	3	businesses	business	NOUN
fbem-5956	19	4	to	to	PART
fbem-5956	19	5	target	target	VERB
fbem-5956	19	6	specific	specific	ADJ
fbem-5956	19	7	audiences	audience	NOUN
fbem-5956	19	8	,	,	PUNCT
fbem-5956	19	9	create	create	VERB
fbem-5956	19	10	sponsored	sponsor	VERB
fbem-5956	19	11	content	content	NOUN
fbem-5956	19	12	,	,	PUNCT
fbem-5956	19	13	and	and	CCONJ
fbem-5956	19	14	participate	participate	VERB
fbem-5956	19	15	in	in	ADP
fbem-5956	19	16	groups	group	NOUN
fbem-5956	19	17	and	and	CCONJ
fbem-5956	19	18	discussions	discussion	NOUN
fbem-5956	19	19	.	.	PUNCT
fbem-5956	20	1	studies	study	NOUN
fbem-5956	20	2	have	have	AUX
fbem-5956	20	3	shown	show	VERB
fbem-5956	20	4	that	that	SCONJ
fbem-5956	20	5	facebook	facebook	PROPN
fbem-5956	20	6	can	can	AUX
fbem-5956	20	7	positively	positively	ADV
fbem-5956	20	8	impact	impact	VERB
fbem-5956	20	9	brand	brand	NOUN
fbem-5956	20	10	awareness	awareness	NOUN
fbem-5956	20	11	and	and	CCONJ
fbem-5956	20	12	brand	brand	NOUN
fbem-5956	20	13	image	image	NOUN
fbem-5956	20	14	(	(	PUNCT
fbem-5956	20	15	alalwan	alalwan	NOUN
fbem-5956	20	16	et	et	NOUN
fbem-5956	20	17	al	al	PROPN
fbem-5956	20	18	.	.	PROPN
fbem-5956	20	19	,	,	PUNCT
fbem-5956	20	20	2017	2017	NUM
fbem-5956	20	21	;	;	PUNCT
fbem-5956	20	22	kim	kim	PROPN
fbem-5956	20	23	et	et	PROPN
fbem-5956	20	24	al	al	PROPN
fbem-5956	20	25	.	.	PROPN
fbem-5956	20	26	,	,	PUNCT
fbem-5956	20	27	2016	2016	NUM
fbem-5956	20	28	)	)	PUNCT
fbem-5956	20	29	.	.	PUNCT
fbem-5956	21	1	twitter	twitter	NOUN
fbem-5956	21	2	is	be	AUX
fbem-5956	21	3	a	a	DET
fbem-5956	21	4	microblogging	microblogging	NOUN
fbem-5956	21	5	platform	platform	NOUN
fbem-5956	21	6	that	that	PRON
fbem-5956	21	7	allows	allow	VERB
fbem-5956	21	8	users	user	NOUN
fbem-5956	21	9	to	to	PART
fbem-5956	21	10	share	share	VERB
fbem-5956	21	11	short	short	ADJ
fbem-5956	21	12	messages	message	NOUN
fbem-5956	21	13	(	(	PUNCT
fbem-5956	21	14	tweets	tweet	NOUN
fbem-5956	21	15	)	)	PUNCT
fbem-5956	21	16	with	with	ADP
fbem-5956	21	17	their	their	PRON
fbem-5956	21	18	followers	follower	NOUN
fbem-5956	21	19	.	.	PUNCT
fbem-5956	22	1	twitter	twitter	NOUN
fbem-5956	22	2	's	's	PART
fbem-5956	22	3	real	real	ADJ
fbem-5956	22	4	-	-	PUNCT
fbem-5956	22	5	time	time	NOUN
fbem-5956	22	6	nature	nature	NOUN
fbem-5956	22	7	makes	make	VERB
fbem-5956	22	8	it	it	PRON
fbem-5956	22	9	an	an	DET
fbem-5956	22	10	effective	effective	ADJ
fbem-5956	22	11	tool	tool	NOUN
fbem-5956	22	12	for	for	SCONJ
fbem-5956	22	13	businesses	business	NOUN
fbem-5956	22	14	to	to	PART
fbem-5956	22	15	engage	engage	VERB
fbem-5956	22	16	with	with	ADP
fbem-5956	22	17	customers	customer	NOUN
fbem-5956	22	18	and	and	CCONJ
fbem-5956	22	19	create	create	VERB
fbem-5956	22	20	brand	brand	NOUN
fbem-5956	22	21	awareness	awareness	NOUN
fbem-5956	22	22	.	.	PUNCT
fbem-5956	23	1	studies	study	NOUN
fbem-5956	23	2	have	have	AUX
fbem-5956	23	3	shown	show	VERB
fbem-5956	23	4	that	that	SCONJ
fbem-5956	23	5	twitter	twitter	NOUN
fbem-5956	23	6	can	can	AUX
fbem-5956	23	7	positively	positively	ADV
fbem-5956	23	8	impact	impact	VERB
fbem-5956	23	9	brand	brand	NOUN
fbem-5956	23	10	awareness	awareness	NOUN
fbem-5956	23	11	,	,	PUNCT
fbem-5956	23	12	brand	brand	NOUN
fbem-5956	23	13	image	image	NOUN
fbem-5956	23	14	,	,	PUNCT
fbem-5956	23	15	and	and	CCONJ
fbem-5956	23	16	brand	brand	NOUN
fbem-5956	23	17	loyalty	loyalty	NOUN
fbem-5956	23	18	(	(	PUNCT
fbem-5956	23	19	baltar	baltar	NOUN
fbem-5956	23	20	&	&	CCONJ
fbem-5956	23	21	brunet	brunet	PROPN
fbem-5956	23	22	,	,	PUNCT
fbem-5956	23	23	2012	2012	NUM
fbem-5956	23	24	;	;	PUNCT
fbem-5956	23	25	li	li	PROPN
fbem-5956	23	26	et	et	PROPN
fbem-5956	23	27	al	al	PROPN
fbem-5956	23	28	.	.	PROPN
fbem-5956	23	29	,	,	PUNCT
fbem-5956	23	30	2017	2017	NUM
fbem-5956	23	31	)	)	PUNCT
fbem-5956	23	32	.	.	PUNCT
fbem-5956	24	1	4	4	X
fbem-5956	24	2	.	.	X
fbem-5956	24	3	model	model	NOUN
fbem-5956	24	4	construction	construction	NOUN
fbem-5956	24	5	to	to	PART
fbem-5956	24	6	explore	explore	VERB
fbem-5956	24	7	the	the	DET
fbem-5956	24	8	effectiveness	effectiveness	NOUN
fbem-5956	24	9	of	of	ADP
fbem-5956	24	10	social	social	ADJ
fbem-5956	24	11	media	medium	NOUN
fbem-5956	24	12	marketing	marketing	NOUN
fbem-5956	24	13	in	in	ADP
fbem-5956	24	14	building	build	VERB
fbem-5956	24	15	brand	brand	NOUN
fbem-5956	24	16	equity	equity	NOUN
fbem-5956	24	17	through	through	ADP
fbem-5956	24	18	facebook	facebook	PROPN
fbem-5956	24	19	and	and	CCONJ
fbem-5956	24	20	twitter	twitter	NOUN
fbem-5956	24	21	,	,	PUNCT
fbem-5956	24	22	we	we	PRON
fbem-5956	24	23	developed	develop	VERB
fbem-5956	24	24	a	a	DET
fbem-5956	24	25	conceptual	conceptual	ADJ
fbem-5956	24	26	model	model	NOUN
fbem-5956	24	27	based	base	VERB
fbem-5956	24	28	on	on	ADP
fbem-5956	24	29	the	the	DET
fbem-5956	24	30	literature	literature	PROPN
fbem-5956	24	31	review	review	PROPN
fbem-5956	24	32	.	.	PUNCT
fbem-5956	25	1	the	the	DET
fbem-5956	25	2	model	model	NOUN
fbem-5956	25	3	is	be	AUX
fbem-5956	25	4	presented	present	VERB
fbem-5956	25	5	in	in	ADP
fbem-5956	25	6	figure	figure	NOUN
fbem-5956	25	7	1	1	NUM
fbem-5956	25	8	.	.	PUNCT
fbem-5956	26	1	figure	figure	NOUN
fbem-5956	26	2	1	1	NUM
fbem-5956	26	3	:	:	PUNCT
fbem-5956	26	4	conceptual	conceptual	ADJ
fbem-5956	26	5	model	model	NOUN
fbem-5956	26	6	the	the	DET
fbem-5956	26	7	model	model	NOUN
fbem-5956	26	8	consists	consist	VERB
fbem-5956	26	9	of	of	ADP
fbem-5956	26	10	four	four	NUM
fbem-5956	26	11	main	main	ADJ
fbem-5956	26	12	constructs	construct	NOUN
fbem-5956	26	13	:	:	PUNCT
fbem-5956	26	14	social	social	ADJ
fbem-5956	26	15	media	medium	NOUN
fbem-5956	26	16	marketing	marketing	NOUN
fbem-5956	26	17	,	,	PUNCT
fbem-5956	26	18	brand	brand	NOUN
fbem-5956	26	19	equity	equity	NOUN
fbem-5956	26	20	,	,	PUNCT
fbem-5956	26	21	perceived	perceive	VERB
fbem-5956	26	22	quality	quality	NOUN
fbem-5956	26	23	,	,	PUNCT
fbem-5956	26	24	and	and	CCONJ
fbem-5956	26	25	brand	brand	NOUN
fbem-5956	26	26	loyalty	loyalty	NOUN
fbem-5956	26	27	.	.	PUNCT
fbem-5956	27	1	social	social	ADJ
fbem-5956	27	2	media	medium	NOUN
fbem-5956	27	3	marketing	marketing	NOUN
fbem-5956	27	4	is	be	AUX
fbem-5956	27	5	the	the	DET
fbem-5956	27	6	independent	independent	ADJ
fbem-5956	27	7	variable	variable	NOUN
fbem-5956	27	8	,	,	PUNCT
fbem-5956	27	9	while	while	SCONJ
fbem-5956	27	10	brand	brand	NOUN
fbem-5956	27	11	equity	equity	NOUN
fbem-5956	27	12	,	,	PUNCT
fbem-5956	27	13	perceived	perceive	VERB
fbem-5956	27	14	quality	quality	NOUN
fbem-5956	27	15	,	,	PUNCT
fbem-5956	27	16	and	and	CCONJ
fbem-5956	27	17	brand	brand	NOUN
fbem-5956	27	18	loyalty	loyalty	NOUN
fbem-5956	27	19	are	be	AUX
fbem-5956	27	20	the	the	DET
fbem-5956	27	21	dependent	dependent	ADJ
fbem-5956	27	22	variables	variable	NOUN
fbem-5956	27	23	.	.	PUNCT
fbem-5956	28	1	social	social	ADJ
fbem-5956	28	2	media	medium	NOUN
fbem-5956	28	3	marketing	marketing	NOUN
fbem-5956	28	4	:	:	PUNCT
fbem-5956	28	5	social	social	ADJ
fbem-5956	28	6	media	medium	NOUN
fbem-5956	28	7	marketing	marketing	NOUN
fbem-5956	28	8	refers	refer	VERB
fbem-5956	28	9	to	to	ADP
fbem-5956	28	10	the	the	DET
fbem-5956	28	11	use	use	NOUN
fbem-5956	28	12	of	of	ADP
fbem-5956	28	13	social	social	ADJ
fbem-5956	28	14	media	medium	NOUN
fbem-5956	28	15	platforms	platform	NOUN
fbem-5956	28	16	such	such	ADJ
fbem-5956	28	17	as	as	ADP
fbem-5956	28	18	facebook	facebook	NOUN
fbem-5956	28	19	and	and	CCONJ
fbem-5956	28	20	twitter	twitter	NOUN
fbem-5956	28	21	to	to	PART
fbem-5956	28	22	promote	promote	VERB
fbem-5956	28	23	products	product	NOUN
fbem-5956	28	24	or	or	CCONJ
fbem-5956	28	25	services	service	NOUN
fbem-5956	28	26	,	,	PUNCT
fbem-5956	28	27	create	create	VERB
fbem-5956	28	28	brand	brand	NOUN
fbem-5956	28	29	awareness	awareness	NOUN
fbem-5956	28	30	,	,	PUNCT
fbem-5956	28	31	establish	establish	VERB
fbem-5956	28	32	brand	brand	NOUN
fbem-5956	28	33	image	image	NOUN
fbem-5956	28	34	,	,	PUNCT
fbem-5956	28	35	foster	foster	ADJ
fbem-5956	28	36	engagement	engagement	NOUN
fbem-5956	28	37	,	,	PUNCT
fbem-5956	28	38	and	and	CCONJ
fbem-5956	28	39	build	build	VERB
fbem-5956	28	40	brand	brand	NOUN
fbem-5956	28	41	loyalty	loyalty	NOUN
fbem-5956	28	42	.	.	PUNCT
fbem-5956	29	1	brand	brand	NOUN
fbem-5956	29	2	equity	equity	PROPN
fbem-5956	29	3	:	:	PUNCT
fbem-5956	29	4	brand	brand	PROPN
fbem-5956	29	5	equity	equity	NOUN
fbem-5956	29	6	refers	refer	VERB
fbem-5956	29	7	to	to	ADP
fbem-5956	29	8	the	the	DET
fbem-5956	29	9	value	value	NOUN
fbem-5956	29	10	a	a	DET
fbem-5956	29	11	brand	brand	NOUN
fbem-5956	29	12	adds	add	VERB
fbem-5956	29	13	to	to	ADP
fbem-5956	29	14	a	a	DET
fbem-5956	29	15	product	product	NOUN
fbem-5956	29	16	or	or	CCONJ
fbem-5956	29	17	service	service	NOUN
fbem-5956	29	18	beyond	beyond	ADP
fbem-5956	29	19	its	its	PRON
fbem-5956	29	20	functional	functional	ADJ
fbem-5956	29	21	benefits	benefit	NOUN
fbem-5956	29	22	.	.	PUNCT
fbem-5956	30	1	it	it	PRON
fbem-5956	30	2	is	be	AUX
fbem-5956	30	3	the	the	DET
fbem-5956	30	4	perceived	perceive	VERB
fbem-5956	30	5	value	value	NOUN
fbem-5956	30	6	of	of	ADP
fbem-5956	30	7	a	a	DET
fbem-5956	30	8	brand	brand	NOUN
fbem-5956	30	9	in	in	ADP
fbem-5956	30	10	the	the	DET
fbem-5956	30	11	minds	mind	NOUN
fbem-5956	30	12	of	of	ADP
fbem-5956	30	13	consumers	consumer	NOUN
fbem-5956	30	14	.	.	PUNCT
fbem-5956	31	1	brand	brand	NOUN
fbem-5956	31	2	equity	equity	PROPN
fbem-5956	31	3	is	be	AUX
fbem-5956	31	4	composed	compose	VERB
fbem-5956	31	5	of	of	ADP
fbem-5956	31	6	four	four	NUM
fbem-5956	31	7	dimensions	dimension	NOUN
fbem-5956	31	8	:	:	PUNCT
fbem-5956	31	9	brand	brand	NOUN
fbem-5956	31	10	awareness	awareness	NOUN
fbem-5956	31	11	,	,	PUNCT
fbem-5956	31	12	brand	brand	NOUN
fbem-5956	31	13	image	image	NOUN
fbem-5956	31	14	,	,	PUNCT
fbem-5956	31	15	perceived	perceive	VERB
fbem-5956	31	16	quality	quality	NOUN
fbem-5956	31	17	,	,	PUNCT
fbem-5956	31	18	and	and	CCONJ
fbem-5956	31	19	brand	brand	NOUN
fbem-5956	31	20	loyalty	loyalty	NOUN
fbem-5956	31	21	.	.	PUNCT
fbem-5956	32	1	perceived	perceive	VERB
fbem-5956	32	2	quality	quality	NOUN
fbem-5956	32	3	:	:	PUNCT
fbem-5956	32	4	perceived	perceive	VERB
fbem-5956	32	5	quality	quality	NOUN
fbem-5956	32	6	refers	refer	VERB
fbem-5956	32	7	to	to	ADP
fbem-5956	32	8	the	the	DET
fbem-5956	32	9	consumer	consumer	NOUN
fbem-5956	32	10	's	's	PART
fbem-5956	32	11	overall	overall	ADJ
fbem-5956	32	12	evaluation	evaluation	NOUN
fbem-5956	32	13	of	of	ADP
fbem-5956	32	14	the	the	DET
fbem-5956	32	15	quality	quality	NOUN
fbem-5956	32	16	of	of	ADP
fbem-5956	32	17	a	a	DET
fbem-5956	32	18	product	product	NOUN
fbem-5956	32	19	or	or	CCONJ
fbem-5956	32	20	service	service	NOUN
fbem-5956	32	21	.	.	PUNCT
fbem-5956	33	1	it	it	PRON
fbem-5956	33	2	is	be	AUX
fbem-5956	33	3	the	the	DET
fbem-5956	33	4	customer	customer	NOUN
fbem-5956	33	5	's	's	PART
fbem-5956	33	6	perception	perception	NOUN
fbem-5956	33	7	of	of	ADP
fbem-5956	33	8	the	the	DET
fbem-5956	33	9	level	level	NOUN
fbem-5956	33	10	of	of	ADP
fbem-5956	33	11	excellence	excellence	NOUN
fbem-5956	33	12	or	or	CCONJ
fbem-5956	33	13	superiority	superiority	NOUN
fbem-5956	33	14	of	of	ADP
fbem-5956	33	15	a	a	DET
fbem-5956	33	16	product	product	NOUN
fbem-5956	33	17	or	or	CCONJ
fbem-5956	33	18	service	service	NOUN
fbem-5956	33	19	compared	compare	VERB
fbem-5956	33	20	to	to	ADP
fbem-5956	33	21	its	its	PRON
fbem-5956	33	22	competitors	competitor	NOUN
fbem-5956	33	23	.	.	PUNCT
fbem-5956	34	1	brand	brand	NOUN
fbem-5956	34	2	loyalty	loyalty	NOUN
fbem-5956	34	3	:	:	PUNCT
fbem-5956	34	4	brand	brand	NOUN
fbem-5956	34	5	loyalty	loyalty	NOUN
fbem-5956	34	6	refers	refer	VERB
fbem-5956	34	7	to	to	ADP
fbem-5956	34	8	the	the	DET
fbem-5956	34	9	extent	extent	NOUN
fbem-5956	34	10	to	to	PART
fbem-5956	34	11	which	which	PRON
fbem-5956	34	12	101	101	NUM
fbem-5956	34	13	a	a	DET
fbem-5956	34	14	customer	customer	NOUN
fbem-5956	34	15	is	be	AUX
fbem-5956	34	16	committed	commit	VERB
fbem-5956	34	17	to	to	ADP
fbem-5956	34	18	a	a	DET
fbem-5956	34	19	brand	brand	NOUN
fbem-5956	34	20	and	and	CCONJ
fbem-5956	34	21	is	be	AUX
fbem-5956	34	22	willing	willing	ADJ
fbem-5956	34	23	to	to	PART
fbem-5956	34	24	continue	continue	VERB
fbem-5956	34	25	purchasing	purchase	VERB
fbem-5956	34	26	its	its	PRON
fbem-5956	34	27	products	product	NOUN
fbem-5956	34	28	or	or	CCONJ
fbem-5956	34	29	services	service	NOUN
fbem-5956	34	30	.	.	PUNCT
fbem-5956	35	1	it	it	PRON
fbem-5956	35	2	is	be	AUX
fbem-5956	35	3	the	the	DET
fbem-5956	35	4	measure	measure	NOUN
fbem-5956	35	5	of	of	ADP
fbem-5956	35	6	a	a	DET
fbem-5956	35	7	customer	customer	NOUN
fbem-5956	35	8	's	's	PART
fbem-5956	35	9	repeat	repeat	NOUN
fbem-5956	35	10	purchases	purchase	NOUN
fbem-5956	35	11	and	and	CCONJ
fbem-5956	35	12	advocacy	advocacy	NOUN
fbem-5956	35	13	for	for	ADP
fbem-5956	35	14	a	a	DET
fbem-5956	35	15	brand	brand	NOUN
fbem-5956	35	16	.	.	PUNCT
fbem-5956	36	1	5	5	X
fbem-5956	36	2	.	.	X
fbem-5956	36	3	research	research	NOUN
fbem-5956	36	4	hypotheses	hypothesis	NOUN
fbem-5956	36	5	based	base	VERB
fbem-5956	36	6	on	on	ADP
fbem-5956	36	7	the	the	DET
fbem-5956	36	8	conceptual	conceptual	ADJ
fbem-5956	36	9	model	model	NOUN
fbem-5956	36	10	,	,	PUNCT
fbem-5956	36	11	we	we	PRON
fbem-5956	36	12	developed	develop	VERB
fbem-5956	36	13	the	the	DET
fbem-5956	36	14	following	follow	VERB
fbem-5956	36	15	research	research	NOUN
fbem-5956	36	16	hypotheses	hypothesis	NOUN
fbem-5956	36	17	:	:	PUNCT
fbem-5956	36	18	h1	h1	NOUN
fbem-5956	36	19	:	:	PUNCT
fbem-5956	36	20	social	social	ADJ
fbem-5956	36	21	media	medium	NOUN
fbem-5956	36	22	marketing	marketing	NOUN
fbem-5956	36	23	has	have	VERB
fbem-5956	36	24	a	a	DET
fbem-5956	36	25	positive	positive	ADJ
fbem-5956	36	26	effect	effect	NOUN
fbem-5956	36	27	on	on	ADP
fbem-5956	36	28	brand	brand	NOUN
fbem-5956	36	29	equity	equity	NOUN
fbem-5956	36	30	through	through	ADP
fbem-5956	36	31	brand	brand	NOUN
fbem-5956	36	32	awareness	awareness	NOUN
fbem-5956	36	33	,	,	PUNCT
fbem-5956	36	34	brand	brand	NOUN
fbem-5956	36	35	image	image	NOUN
fbem-5956	36	36	,	,	PUNCT
fbem-5956	36	37	perceived	perceive	VERB
fbem-5956	36	38	quality	quality	NOUN
fbem-5956	36	39	,	,	PUNCT
fbem-5956	36	40	and	and	CCONJ
fbem-5956	36	41	brand	brand	NOUN
fbem-5956	36	42	loyalty	loyalty	NOUN
fbem-5956	36	43	.	.	PUNCT
fbem-5956	37	1	h2	h2	NOUN
fbem-5956	37	2	:	:	PUNCT
fbem-5956	37	3	the	the	DET
fbem-5956	37	4	effect	effect	NOUN
fbem-5956	37	5	of	of	ADP
fbem-5956	37	6	social	social	ADJ
fbem-5956	37	7	media	medium	NOUN
fbem-5956	37	8	marketing	marketing	NOUN
fbem-5956	37	9	on	on	ADP
fbem-5956	37	10	brand	brand	NOUN
fbem-5956	37	11	equity	equity	NOUN
fbem-5956	37	12	varies	vary	VERB
fbem-5956	37	13	between	between	ADP
fbem-5956	37	14	facebook	facebook	NOUN
fbem-5956	37	15	and	and	CCONJ
fbem-5956	37	16	twitter	twitter	NOUN
fbem-5956	37	17	.	.	PUNCT
fbem-5956	38	1	h3	h3	NOUN
fbem-5956	38	2	:	:	PUNCT
fbem-5956	38	3	perceived	perceive	VERB
fbem-5956	38	4	quality	quality	NOUN
fbem-5956	38	5	has	have	VERB
fbem-5956	38	6	a	a	DET
fbem-5956	38	7	positive	positive	ADJ
fbem-5956	38	8	effect	effect	NOUN
fbem-5956	38	9	on	on	ADP
fbem-5956	38	10	brand	brand	NOUN
fbem-5956	38	11	loyalty	loyalty	NOUN
fbem-5956	38	12	.	.	PUNCT
fbem-5956	39	1	research	research	NOUN
fbem-5956	39	2	design	design	NOUN
fbem-5956	39	3	:	:	PUNCT
fbem-5956	39	4	to	to	PART
fbem-5956	39	5	test	test	VERB
fbem-5956	39	6	the	the	DET
fbem-5956	39	7	research	research	NOUN
fbem-5956	39	8	hypotheses	hypothesis	NOUN
fbem-5956	39	9	,	,	PUNCT
fbem-5956	39	10	we	we	PRON
fbem-5956	39	11	conducted	conduct	VERB
fbem-5956	39	12	a	a	DET
fbem-5956	39	13	comparative	comparative	ADJ
fbem-5956	39	14	study	study	NOUN
fbem-5956	39	15	of	of	ADP
fbem-5956	39	16	facebook	facebook	NOUN
fbem-5956	39	17	and	and	CCONJ
fbem-5956	39	18	twitter	twitter	NOUN
fbem-5956	39	19	.	.	PUNCT
fbem-5956	40	1	we	we	PRON
fbem-5956	40	2	collected	collect	VERB
fbem-5956	40	3	data	datum	NOUN
fbem-5956	40	4	from	from	ADP
fbem-5956	40	5	a	a	DET
fbem-5956	40	6	sample	sample	NOUN
fbem-5956	40	7	of	of	ADP
fbem-5956	40	8	consumers	consumer	NOUN
fbem-5956	40	9	who	who	PRON
fbem-5956	40	10	have	have	AUX
fbem-5956	40	11	interacted	interact	VERB
fbem-5956	40	12	with	with	ADP
fbem-5956	40	13	brands	brand	NOUN
fbem-5956	40	14	on	on	ADP
fbem-5956	40	15	facebook	facebook	NOUN
fbem-5956	40	16	or	or	CCONJ
fbem-5956	40	17	twitter	twitter	NOUN
fbem-5956	40	18	.	.	PUNCT
fbem-5956	41	1	we	we	PRON
fbem-5956	41	2	used	use	VERB
fbem-5956	41	3	a	a	DET
fbem-5956	41	4	selfadministered	selfadministered	ADJ
fbem-5956	41	5	online	online	ADJ
fbem-5956	41	6	survey	survey	NOUN
fbem-5956	41	7	to	to	PART
fbem-5956	41	8	collect	collect	VERB
fbem-5956	41	9	data	datum	NOUN
fbem-5956	41	10	on	on	ADP
fbem-5956	41	11	social	social	ADJ
fbem-5956	41	12	media	medium	NOUN
fbem-5956	41	13	marketing	marketing	NOUN
fbem-5956	41	14	,	,	PUNCT
fbem-5956	41	15	brand	brand	NOUN
fbem-5956	41	16	equity	equity	NOUN
fbem-5956	41	17	,	,	PUNCT
fbem-5956	41	18	perceived	perceive	VERB
fbem-5956	41	19	quality	quality	NOUN
fbem-5956	41	20	,	,	PUNCT
fbem-5956	41	21	and	and	CCONJ
fbem-5956	41	22	brand	brand	NOUN
fbem-5956	41	23	loyalty	loyalty	NOUN
fbem-5956	41	24	.	.	PUNCT
fbem-5956	42	1	6	6	NUM
fbem-5956	42	2	.	.	X
fbem-5956	42	3	questionnaire	questionnaire	NOUN
fbem-5956	42	4	design	design	NOUN
fbem-5956	42	5	we	we	PRON
fbem-5956	42	6	designed	design	VERB
fbem-5956	42	7	the	the	DET
fbem-5956	42	8	questionnaire	questionnaire	NOUN
fbem-5956	42	9	to	to	PART
fbem-5956	42	10	measure	measure	VERB
fbem-5956	42	11	the	the	DET
fbem-5956	42	12	constructs	construct	NOUN
fbem-5956	42	13	in	in	ADP
fbem-5956	42	14	the	the	DET
fbem-5956	42	15	conceptual	conceptual	ADJ
fbem-5956	42	16	model	model	NOUN
fbem-5956	42	17	.	.	PUNCT
fbem-5956	43	1	we	we	PRON
fbem-5956	43	2	used	use	VERB
fbem-5956	43	3	a	a	DET
fbem-5956	43	4	5	5	NUM
fbem-5956	43	5	-	-	PUNCT
fbem-5956	43	6	point	point	NOUN
fbem-5956	43	7	likert	likert	ADJ
fbem-5956	43	8	scale	scale	NOUN
fbem-5956	43	9	to	to	PART
fbem-5956	43	10	measure	measure	VERB
fbem-5956	43	11	the	the	DET
fbem-5956	43	12	respondents	respondent	NOUN
fbem-5956	43	13	'	'	PART
fbem-5956	43	14	agreement	agreement	NOUN
fbem-5956	43	15	with	with	ADP
fbem-5956	43	16	the	the	DET
fbem-5956	43	17	statements	statement	NOUN
fbem-5956	43	18	.	.	PUNCT
fbem-5956	44	1	the	the	DET
fbem-5956	44	2	questionnaire	questionnaire	NOUN
fbem-5956	44	3	consisted	consist	VERB
fbem-5956	44	4	of	of	ADP
fbem-5956	44	5	the	the	DET
fbem-5956	44	6	following	follow	VERB
fbem-5956	44	7	sections	section	NOUN
fbem-5956	44	8	:	:	PUNCT
fbem-5956	44	9	section	section	NOUN
fbem-5956	44	10	1	1	NUM
fbem-5956	44	11	:	:	PUNCT
fbem-5956	44	12	demographic	demographic	ADJ
fbem-5956	44	13	information	information	NOUN
fbem-5956	44	14	section	section	NOUN
fbem-5956	44	15	2	2	NUM
fbem-5956	44	16	:	:	PUNCT
fbem-5956	44	17	social	social	ADJ
fbem-5956	44	18	media	media	NOUN
fbem-5956	44	19	marketing	marketing	NOUN
fbem-5956	44	20	section	section	NOUN
fbem-5956	44	21	3	3	NUM
fbem-5956	44	22	:	:	PUNCT
fbem-5956	44	23	brand	brand	NOUN
fbem-5956	44	24	equity	equity	NOUN
fbem-5956	44	25	section	section	NOUN
fbem-5956	44	26	4	4	NUM
fbem-5956	44	27	:	:	PUNCT
fbem-5956	44	28	perceived	perceive	VERB
fbem-5956	44	29	quality	quality	NOUN
fbem-5956	44	30	section	section	NOUN
fbem-5956	44	31	5	5	NUM
fbem-5956	44	32	:	:	PUNCT
fbem-5956	44	33	brand	brand	NOUN
fbem-5956	44	34	loyalty	loyalty	NOUN
fbem-5956	44	35	the	the	DET
fbem-5956	44	36	demographic	demographic	ADJ
fbem-5956	44	37	information	information	NOUN
fbem-5956	44	38	section	section	NOUN
fbem-5956	44	39	of	of	ADP
fbem-5956	44	40	the	the	DET
fbem-5956	44	41	questionnaire	questionnaire	NOUN
fbem-5956	44	42	collected	collect	VERB
fbem-5956	44	43	data	datum	NOUN
fbem-5956	44	44	on	on	ADP
fbem-5956	44	45	the	the	DET
fbem-5956	44	46	respondents	respondent	NOUN
fbem-5956	44	47	'	'	PART
fbem-5956	44	48	age	age	NOUN
fbem-5956	44	49	,	,	PUNCT
fbem-5956	44	50	gender	gender	NOUN
fbem-5956	44	51	,	,	PUNCT
fbem-5956	44	52	educational	educational	ADJ
fbem-5956	44	53	level	level	NOUN
fbem-5956	44	54	,	,	PUNCT
fbem-5956	44	55	and	and	CCONJ
fbem-5956	44	56	income	income	NOUN
fbem-5956	44	57	.	.	PUNCT
fbem-5956	45	1	the	the	DET
fbem-5956	45	2	sample	sample	NOUN
fbem-5956	45	3	characteristics	characteristic	NOUN
fbem-5956	45	4	are	be	AUX
fbem-5956	45	5	as	as	SCONJ
fbem-5956	45	6	shown	show	VERB
fbem-5956	45	7	in	in	ADP
fbem-5956	45	8	table	table	NOUN
fbem-5956	45	9	1	1	NUM
fbem-5956	45	10	.	.	PUNCT
fbem-5956	45	11	:	:	PUNCT
fbem-5956	46	1	table	table	NOUN
fbem-5956	46	2	1	1	NUM
fbem-5956	46	3	.	.	PUNCT
fbem-5956	47	1	sample	sample	NOUN
fbem-5956	47	2	characteristics	characteristic	NOUN
fbem-5956	47	3	age	age	NOUN
fbem-5956	47	4	range	range	NOUN
fbem-5956	47	5	mean	mean	VERB
fbem-5956	47	6	age	age	NOUN
fbem-5956	47	7	gender	gender	NOUN
fbem-5956	47	8	educational	educational	ADJ
fbem-5956	47	9	level	level	NOUN
fbem-5956	47	10	income	income	NOUN
fbem-5956	47	11	level	level	NOUN
fbem-5956	47	12	18	18	NUM
fbem-5956	47	13	-	-	SYM
fbem-5956	47	14	65	65	NUM
fbem-5956	47	15	years	year	NOUN
fbem-5956	47	16	33	33	NUM
fbem-5956	47	17	years	year	NOUN
fbem-5956	47	18	male	male	NOUN
fbem-5956	47	19	:	:	PUNCT
fbem-5956	47	20	48	48	NUM
fbem-5956	47	21	%	%	NOUN
fbem-5956	47	22	,	,	PUNCT
fbem-5956	47	23	female	female	NOUN
fbem-5956	47	24	:	:	PUNCT
fbem-5956	47	25	52	52	NUM
fbem-5956	47	26	%	%	NOUN
fbem-5956	47	27	bachelor	bachelor	NOUN
fbem-5956	47	28	's	's	PART
fbem-5956	47	29	degree	degree	NOUN
fbem-5956	47	30	or	or	CCONJ
fbem-5956	47	31	higher	high	ADJ
fbem-5956	47	32	:	:	PUNCT
fbem-5956	47	33	62	62	NUM
fbem-5956	47	34	%	%	NOUN
fbem-5956	47	35	,	,	PUNCT
fbem-5956	47	36	high	high	ADJ
fbem-5956	47	37	school	school	NOUN
fbem-5956	47	38	diploma	diploma	NOUN
fbem-5956	47	39	or	or	CCONJ
fbem-5956	47	40	some	some	DET
fbem-5956	47	41	college	college	NOUN
fbem-5956	47	42	education	education	NOUN
fbem-5956	47	43	:	:	PUNCT
fbem-5956	47	44	38	38	NUM
fbem-5956	47	45	%	%	NOUN
fbem-5956	47	46	less	less	ADJ
fbem-5956	47	47	than	than	ADP
fbem-5956	47	48	$	$	SYM
fbem-5956	47	49	30,000	30,000	NUM
fbem-5956	47	50	per	per	ADP
fbem-5956	47	51	year	year	NOUN
fbem-5956	47	52	:	:	PUNCT
fbem-5956	47	53	27	27	NUM
fbem-5956	47	54	%	%	NOUN
fbem-5956	47	55	,	,	PUNCT
fbem-5956	47	56	$	$	SYM
fbem-5956	47	57	30,000-$60,000	30,000-$60,000	NUM
fbem-5956	47	58	per	per	ADP
fbem-5956	47	59	year	year	NOUN
fbem-5956	47	60	:	:	PUNCT
fbem-5956	47	61	38	38	NUM
fbem-5956	47	62	%	%	NOUN
fbem-5956	47	63	,	,	PUNCT
fbem-5956	47	64	$	$	SYM
fbem-5956	47	65	60,000-$90,000	60,000-$90,000	NUM
fbem-5956	47	66	per	per	ADP
fbem-5956	47	67	year	year	NOUN
fbem-5956	47	68	:	:	PUNCT
fbem-5956	47	69	20	20	NUM
fbem-5956	47	70	%	%	NOUN
fbem-5956	47	71	,	,	PUNCT
fbem-5956	47	72	more	more	ADJ
fbem-5956	47	73	than	than	ADP
fbem-5956	47	74	$	$	SYM
fbem-5956	47	75	90,000	90,000	NUM
fbem-5956	47	76	per	per	ADP
fbem-5956	47	77	year	year	NOUN
fbem-5956	47	78	:	:	PUNCT
fbem-5956	47	79	15	15	NUM
fbem-5956	47	80	%	%	NOUN
fbem-5956	47	81	7	7	NUM
fbem-5956	47	82	.	.	PUNCT
fbem-5956	47	83	reliability	reliability	NOUN
fbem-5956	47	84	and	and	CCONJ
fbem-5956	47	85	validity	validity	NOUN
fbem-5956	47	86	test	test	NOUN
fbem-5956	47	87	in	in	ADP
fbem-5956	47	88	this	this	DET
fbem-5956	47	89	study	study	NOUN
fbem-5956	47	90	,	,	PUNCT
fbem-5956	47	91	we	we	PRON
fbem-5956	47	92	conducted	conduct	VERB
fbem-5956	47	93	reliability	reliability	NOUN
fbem-5956	47	94	and	and	CCONJ
fbem-5956	47	95	validity	validity	NOUN
fbem-5956	47	96	tests	test	NOUN
fbem-5956	47	97	on	on	ADP
fbem-5956	47	98	the	the	DET
fbem-5956	47	99	data	datum	NOUN
fbem-5956	47	100	to	to	PART
fbem-5956	47	101	ensure	ensure	VERB
fbem-5956	47	102	that	that	SCONJ
fbem-5956	47	103	the	the	DET
fbem-5956	47	104	tools	tool	NOUN
fbem-5956	47	105	we	we	PRON
fbem-5956	47	106	used	use	VERB
fbem-5956	47	107	were	be	AUX
fbem-5956	47	108	reliable	reliable	ADJ
fbem-5956	47	109	and	and	CCONJ
fbem-5956	47	110	effective	effective	ADJ
fbem-5956	47	111	.	.	PUNCT
fbem-5956	48	1	reliability	reliability	NOUN
fbem-5956	48	2	test	test	NOUN
fbem-5956	48	3	:	:	PUNCT
fbem-5956	48	4	cronbach	cronbach	PROPN
fbem-5956	48	5	's	's	PART
fbem-5956	48	6	alpha	alpha	ADJ
fbem-5956	48	7	coefficient	coefficient	NOUN
fbem-5956	48	8	was	be	AUX
fbem-5956	48	9	used	use	VERB
fbem-5956	48	10	to	to	PART
fbem-5956	48	11	evaluate	evaluate	VERB
fbem-5956	48	12	the	the	DET
fbem-5956	48	13	internal	internal	ADJ
fbem-5956	48	14	consistency	consistency	NOUN
fbem-5956	48	15	of	of	ADP
fbem-5956	48	16	each	each	DET
fbem-5956	48	17	variable	variable	NOUN
fbem-5956	48	18	in	in	ADP
fbem-5956	48	19	the	the	DET
fbem-5956	48	20	questionnaire	questionnaire	NOUN
fbem-5956	48	21	.	.	PUNCT
fbem-5956	49	1	the	the	DET
fbem-5956	49	2	results	result	NOUN
fbem-5956	49	3	showed	show	VERB
fbem-5956	49	4	that	that	SCONJ
fbem-5956	49	5	the	the	DET
fbem-5956	49	6	cronbach	cronbach	NOUN
fbem-5956	49	7	's	's	PART
fbem-5956	49	8	alpha	alpha	ADJ
fbem-5956	49	9	coefficient	coefficient	NOUN
fbem-5956	49	10	of	of	ADP
fbem-5956	49	11	each	each	DET
fbem-5956	49	12	variable	variable	NOUN
fbem-5956	49	13	was	be	AUX
fbem-5956	49	14	more	more	ADJ
fbem-5956	49	15	than	than	ADP
fbem-5956	49	16	0.7	0.7	NUM
fbem-5956	49	17	,	,	PUNCT
fbem-5956	49	18	indicating	indicate	VERB
fbem-5956	49	19	that	that	SCONJ
fbem-5956	49	20	their	their	PRON
fbem-5956	49	21	reliability	reliability	NOUN
fbem-5956	49	22	was	be	AUX
fbem-5956	49	23	acceptable	acceptable	ADJ
fbem-5956	49	24	.	.	PUNCT
fbem-5956	50	1	in	in	ADP
fbem-5956	50	2	addition	addition	NOUN
fbem-5956	50	3	,	,	PUNCT
fbem-5956	50	4	the	the	DET
fbem-5956	50	5	reliability	reliability	NOUN
fbem-5956	50	6	of	of	ADP
fbem-5956	50	7	the	the	DET
fbem-5956	50	8	test	test	NOUN
fbem-5956	50	9	-	-	PUNCT
fbem-5956	50	10	retest	retest	NOUN
fbem-5956	50	11	method	method	NOUN
fbem-5956	50	12	is	be	AUX
fbem-5956	50	13	tested	test	VERB
fbem-5956	50	14	and	and	CCONJ
fbem-5956	50	15	the	the	DET
fbem-5956	50	16	pearson	pearson	PROPN
fbem-5956	50	17	correlation	correlation	NOUN
fbem-5956	50	18	coefficient	coefficient	NOUN
fbem-5956	50	19	is	be	AUX
fbem-5956	50	20	calculated	calculate	VERB
fbem-5956	50	21	.	.	PUNCT
fbem-5956	51	1	the	the	DET
fbem-5956	51	2	results	result	NOUN
fbem-5956	51	3	showed	show	VERB
fbem-5956	51	4	that	that	SCONJ
fbem-5956	51	5	the	the	DET
fbem-5956	51	6	correlation	correlation	NOUN
fbem-5956	51	7	between	between	ADP
fbem-5956	51	8	testing	testing	NOUN
fbem-5956	51	9	and	and	CCONJ
fbem-5956	51	10	retesting	reteste	VERB
fbem-5956	51	11	was	be	AUX
fbem-5956	51	12	very	very	ADV
fbem-5956	51	13	high	high	ADJ
fbem-5956	51	14	,	,	PUNCT
fbem-5956	51	15	suggesting	suggest	VERB
fbem-5956	51	16	that	that	SCONJ
fbem-5956	51	17	the	the	DET
fbem-5956	51	18	tools	tool	NOUN
fbem-5956	51	19	we	we	PRON
fbem-5956	51	20	used	use	VERB
fbem-5956	51	21	were	be	AUX
fbem-5956	51	22	stable	stable	ADJ
fbem-5956	51	23	.	.	PUNCT
fbem-5956	52	1	validity	validity	NOUN
fbem-5956	52	2	test	test	NOUN
fbem-5956	52	3	:	:	PUNCT
fbem-5956	52	4	exploratory	exploratory	ADJ
fbem-5956	52	5	factor	factor	NOUN
fbem-5956	52	6	analysis	analysis	NOUN
fbem-5956	52	7	was	be	AUX
fbem-5956	52	8	used	use	VERB
fbem-5956	52	9	to	to	PART
fbem-5956	52	10	evaluate	evaluate	VERB
fbem-5956	52	11	the	the	DET
fbem-5956	52	12	validity	validity	NOUN
fbem-5956	52	13	of	of	ADP
fbem-5956	52	14	each	each	DET
fbem-5956	52	15	variable	variable	NOUN
fbem-5956	52	16	in	in	ADP
fbem-5956	52	17	the	the	DET
fbem-5956	52	18	questionnaire	questionnaire	NOUN
fbem-5956	52	19	.	.	PUNCT
fbem-5956	53	1	the	the	DET
fbem-5956	53	2	results	result	NOUN
fbem-5956	53	3	show	show	VERB
fbem-5956	53	4	that	that	SCONJ
fbem-5956	53	5	all	all	DET
fbem-5956	53	6	variables	variable	NOUN
fbem-5956	53	7	are	be	AUX
fbem-5956	53	8	clustered	cluster	VERB
fbem-5956	53	9	in	in	ADP
fbem-5956	53	10	the	the	DET
fbem-5956	53	11	factors	factor	NOUN
fbem-5956	53	12	they	they	PRON
fbem-5956	53	13	should	should	AUX
fbem-5956	53	14	belong	belong	VERB
fbem-5956	53	15	to	to	ADP
fbem-5956	53	16	,	,	PUNCT
fbem-5956	53	17	indicating	indicate	VERB
fbem-5956	53	18	that	that	SCONJ
fbem-5956	53	19	the	the	DET
fbem-5956	53	20	questionnaire	questionnaire	NOUN
fbem-5956	53	21	has	have	VERB
fbem-5956	53	22	good	good	ADJ
fbem-5956	53	23	validity	validity	NOUN
fbem-5956	53	24	.	.	PUNCT
fbem-5956	54	1	in	in	ADP
fbem-5956	54	2	addition	addition	NOUN
fbem-5956	54	3	,	,	PUNCT
fbem-5956	54	4	we	we	PRON
fbem-5956	54	5	also	also	ADV
fbem-5956	54	6	conducted	conduct	VERB
fbem-5956	54	7	pre	pre	ADJ
fbem-5956	54	8	-	-	ADJ
fbem-5956	54	9	test	test	ADJ
fbem-5956	54	10	and	and	CCONJ
fbem-5956	54	11	post	post	NOUN
fbem-5956	54	12	-	-	ADJ
fbem-5956	54	13	test	test	NOUN
fbem-5956	54	14	on	on	ADP
fbem-5956	54	15	the	the	DET
fbem-5956	54	16	questionnaire	questionnaire	NOUN
fbem-5956	54	17	.	.	PUNCT
fbem-5956	55	1	the	the	DET
fbem-5956	55	2	difference	difference	NOUN
fbem-5956	55	3	between	between	ADP
fbem-5956	55	4	pre	pre	NOUN
fbem-5956	55	5	-	-	ADJ
fbem-5956	55	6	test	test	NOUN
fbem-5956	55	7	and	and	CCONJ
fbem-5956	55	8	post	post	ADJ
fbem-5956	55	9	-	-	ADJ
fbem-5956	55	10	test	test	NOUN
fbem-5956	55	11	shows	show	NOUN
fbem-5956	55	12	that	that	SCONJ
fbem-5956	55	13	using	use	VERB
fbem-5956	55	14	social	social	ADJ
fbem-5956	55	15	media	medium	NOUN
fbem-5956	55	16	marketing	marketing	NOUN
fbem-5956	55	17	can	can	AUX
fbem-5956	55	18	significantly	significantly	ADV
fbem-5956	55	19	increase	increase	VERB
fbem-5956	55	20	brand	brand	NOUN
fbem-5956	55	21	net	net	ADJ
fbem-5956	55	22	worth	worth	NOUN
fbem-5956	55	23	.	.	PUNCT
fbem-5956	56	1	this	this	PRON
fbem-5956	56	2	also	also	ADV
fbem-5956	56	3	supports	support	VERB
fbem-5956	56	4	the	the	DET
fbem-5956	56	5	validity	validity	NOUN
fbem-5956	56	6	of	of	ADP
fbem-5956	56	7	the	the	DET
fbem-5956	56	8	tools	tool	NOUN
fbem-5956	56	9	we	we	PRON
fbem-5956	56	10	use	use	VERB
fbem-5956	56	11	.	.	PUNCT
fbem-5956	57	1	to	to	PART
fbem-5956	57	2	sum	sum	VERB
fbem-5956	57	3	up	up	ADP
fbem-5956	57	4	,	,	PUNCT
fbem-5956	57	5	we	we	PRON
fbem-5956	57	6	believe	believe	VERB
fbem-5956	57	7	that	that	SCONJ
fbem-5956	57	8	the	the	DET
fbem-5956	57	9	tools	tool	NOUN
fbem-5956	57	10	we	we	PRON
fbem-5956	57	11	use	use	VERB
fbem-5956	57	12	have	have	VERB
fbem-5956	57	13	good	good	ADJ
fbem-5956	57	14	reliability	reliability	NOUN
fbem-5956	57	15	and	and	CCONJ
fbem-5956	57	16	validity	validity	NOUN
fbem-5956	57	17	.	.	PUNCT
fbem-5956	58	1	8	8	X
fbem-5956	58	2	.	.	X
fbem-5956	58	3	attribute	attribute	NOUN
fbem-5956	58	4	parameter	parameter	PROPN
fbem-5956	58	5	estimation	estimation	NOUN
fbem-5956	58	6	the	the	DET
fbem-5956	58	7	following	follow	VERB
fbem-5956	58	8	are	be	AUX
fbem-5956	58	9	the	the	DET
fbem-5956	58	10	estimated	estimate	VERB
fbem-5956	58	11	results	result	NOUN
fbem-5956	58	12	of	of	ADP
fbem-5956	58	13	attribute	attribute	NOUN
fbem-5956	58	14	parameters	parameter	NOUN
fbem-5956	58	15	of	of	ADP
fbem-5956	58	16	the	the	DET
fbem-5956	58	17	regression	regression	NOUN
fbem-5956	58	18	analysis	analysis	NOUN
fbem-5956	58	19	used	use	VERB
fbem-5956	58	20	in	in	ADP
fbem-5956	58	21	this	this	DET
fbem-5956	58	22	study	study	NOUN
fbem-5956	58	23	as	as	SCONJ
fbem-5956	58	24	shown	show	VERB
fbem-5956	58	25	in	in	ADP
fbem-5956	58	26	table	table	NOUN
fbem-5956	58	27	2	2	NUM
fbem-5956	58	28	.	.	PUNCT
fbem-5956	58	29	table	table	NOUN
fbem-5956	58	30	2	2	NUM
fbem-5956	58	31	.	.	PUNCT
fbem-5956	59	1	the	the	DET
fbem-5956	59	2	estimated	estimate	VERB
fbem-5956	59	3	results	result	NOUN
fbem-5956	59	4	of	of	ADP
fbem-5956	59	5	attribute	attribute	NOUN
fbem-5956	59	6	parameters	parameter	NOUN
fbem-5956	59	7	model	model	NOUN
fbem-5956	59	8	variables	variable	NOUN
fbem-5956	59	9	unstandardized	unstandardized	ADJ
fbem-5956	59	10	coefficients	coefficient	NOUN
fbem-5956	59	11	(	(	PUNCT
fbem-5956	59	12	b	b	NOUN
fbem-5956	59	13	)	)	PUNCT
fbem-5956	59	14	standardized	standardized	ADJ
fbem-5956	59	15	coefficients	coefficient	NOUN
fbem-5956	59	16	(	(	PUNCT
fbem-5956	59	17	β	β	NOUN
fbem-5956	59	18	)	)	PUNCT
fbem-5956	59	19	t	t	NOUN
fbem-5956	59	20	-	-	PUNCT
fbem-5956	59	21	value	value	NOUN
fbem-5956	59	22	sig	sig	NOUN
fbem-5956	59	23	.	.	PUNCT
fbem-5956	60	1	model	model	PROPN
fbem-5956	60	2	1	1	NUM
fbem-5956	60	3	constant	constant	ADJ
fbem-5956	60	4	2.260	2.260	NUM
fbem-5956	60	5	7.278	7.278	NUM
fbem-5956	60	6	0.000	0.000	NUM
fbem-5956	60	7	facebook	facebook	NOUN
fbem-5956	60	8	marketing	marketing	NOUN
fbem-5956	60	9	0.321	0.321	NUM
fbem-5956	60	10	0.311	0.311	NUM
fbem-5956	60	11	2.851	2.851	NUM
fbem-5956	60	12	0.005	0.005	NUM
fbem-5956	60	13	model	model	NOUN
fbem-5956	60	14	2	2	NUM
fbem-5956	60	15	constant	constant	ADJ
fbem-5956	60	16	1.970	1.970	NUM
fbem-5956	60	17	6.117	6.117	NUM
fbem-5956	60	18	0.000	0.000	NUM
fbem-5956	60	19	twitter	twitter	NOUN
fbem-5956	60	20	marketing	market	VERB
fbem-5956	60	21	0.268	0.268	NUM
fbem-5956	60	22	0.272	0.272	NUM
fbem-5956	60	23	2.678	2.678	NUM
fbem-5956	60	24	0.008	0.008	NUM
fbem-5956	60	25	model	model	NOUN
fbem-5956	60	26	3	3	NUM
fbem-5956	60	27	constant	constant	ADJ
fbem-5956	60	28	2.220	2.220	NUM
fbem-5956	60	29	7.098	7.098	NUM
fbem-5956	60	30	0.000	0.000	NUM
fbem-5956	60	31	facebook	facebook	NOUN
fbem-5956	60	32	marketing	marketing	NOUN
fbem-5956	60	33	0.312	0.312	NUM
fbem-5956	60	34	0.303	0.303	NUM
fbem-5956	60	35	2.760	2.760	NUM
fbem-5956	60	36	0.006	0.006	NUM
fbem-5956	60	37	twitter	twitter	NOUN
fbem-5956	60	38	marketing	market	VERB
fbem-5956	60	39	0.210	0.210	NUM
fbem-5956	60	40	0.212	0.212	NUM
fbem-5956	60	41	1.990	1.990	NUM
fbem-5956	60	42	0.048	0.048	NUM
fbem-5956	60	43	in	in	ADP
fbem-5956	60	44	each	each	DET
fbem-5956	60	45	model	model	NOUN
fbem-5956	60	46	,	,	PUNCT
fbem-5956	60	47	the	the	DET
fbem-5956	60	48	parameter	parameter	NOUN
fbem-5956	60	49	estimates	estimate	VERB
fbem-5956	60	50	for	for	ADP
fbem-5956	60	51	the	the	DET
fbem-5956	60	52	constant	constant	ADJ
fbem-5956	60	53	terms	term	NOUN
fbem-5956	60	54	were	be	AUX
fbem-5956	60	55	significant	significant	ADJ
fbem-5956	60	56	(	(	PUNCT
fbem-5956	60	57	p	p	X
fbem-5956	60	58	<	<	X
fbem-5956	60	59	0.001	0.001	NUM
fbem-5956	60	60	)	)	PUNCT
fbem-5956	60	61	,	,	PUNCT
fbem-5956	60	62	indicating	indicate	VERB
fbem-5956	60	63	that	that	SCONJ
fbem-5956	60	64	brand	brand	NOUN
fbem-5956	60	65	net	net	ADJ
fbem-5956	60	66	worth	worth	NOUN
fbem-5956	60	67	remained	remain	VERB
fbem-5956	60	68	even	even	ADV
fbem-5956	60	69	without	without	ADP
fbem-5956	60	70	the	the	DET
fbem-5956	60	71	intervention	intervention	NOUN
fbem-5956	60	72	of	of	ADP
fbem-5956	60	73	social	social	ADJ
fbem-5956	60	74	media	medium	NOUN
fbem-5956	60	75	marketing	marketing	NOUN
fbem-5956	60	76	.	.	PUNCT
fbem-5956	61	1	the	the	DET
fbem-5956	61	2	marketing	marketing	NOUN
fbem-5956	61	3	activities	activity	NOUN
fbem-5956	61	4	of	of	ADP
fbem-5956	61	5	facebook	facebook	NOUN
fbem-5956	61	6	and	and	CCONJ
fbem-5956	61	7	twitter	twitter	NOUN
fbem-5956	61	8	both	both	PRON
fbem-5956	61	9	have	have	VERB
fbem-5956	61	10	a	a	DET
fbem-5956	61	11	significant	significant	ADJ
fbem-5956	61	12	positive	positive	ADJ
fbem-5956	61	13	impact	impact	NOUN
fbem-5956	61	14	on	on	ADP
fbem-5956	61	15	brand	brand	NOUN
fbem-5956	61	16	net	net	ADJ
fbem-5956	61	17	worth	worth	NOUN
fbem-5956	61	18	,	,	PUNCT
fbem-5956	61	19	which	which	PRON
fbem-5956	61	20	also	also	ADV
fbem-5956	61	21	supports	support	VERB
fbem-5956	61	22	our	our	PRON
fbem-5956	61	23	hypothesis	hypothesis	NOUN
fbem-5956	61	24	.	.	PUNCT
fbem-5956	62	1	in	in	ADP
fbem-5956	62	2	model	model	NOUN
fbem-5956	62	3	3	3	NUM
fbem-5956	62	4	,	,	PUNCT
fbem-5956	62	5	we	we	PRON
fbem-5956	62	6	also	also	ADV
fbem-5956	62	7	find	find	VERB
fbem-5956	62	8	that	that	SCONJ
fbem-5956	62	9	facebook	facebook	NOUN
fbem-5956	62	10	and	and	CCONJ
fbem-5956	62	11	twitter	twitter	NOUN
fbem-5956	62	12	's	's	PART
fbem-5956	62	13	marketing	marketing	NOUN
fbem-5956	62	14	campaigns	campaign	NOUN
fbem-5956	62	15	have	have	VERB
fbem-5956	62	16	a	a	DET
fbem-5956	62	17	synergistic	synergistic	ADJ
fbem-5956	62	18	effect	effect	NOUN
fbem-5956	62	19	on	on	ADP
fbem-5956	62	20	brand	brand	NOUN
fbem-5956	62	21	net	net	ADJ
fbem-5956	62	22	worth	worth	NOUN
fbem-5956	62	23	,	,	PUNCT
fbem-5956	62	24	suggesting	suggest	VERB
fbem-5956	62	25	that	that	SCONJ
fbem-5956	62	26	they	they	PRON
fbem-5956	62	27	combine	combine	VERB
fbem-5956	62	28	better	well	ADV
fbem-5956	62	29	.	.	PUNCT
fbem-5956	63	1	the	the	DET
fbem-5956	63	2	normalization	normalization	NOUN
fbem-5956	63	3	coefficient	coefficient	NOUN
fbem-5956	63	4	(	(	PUNCT
fbem-5956	63	5	β	β	NOUN
fbem-5956	63	6	)	)	PUNCT
fbem-5956	63	7	of	of	ADP
fbem-5956	63	8	all	all	DET
fbem-5956	63	9	variables	variable	NOUN
fbem-5956	63	10	is	be	AUX
fbem-5956	63	11	positive	positive	ADJ
fbem-5956	63	12	,	,	PUNCT
fbem-5956	63	13	indicating	indicate	VERB
fbem-5956	63	14	that	that	SCONJ
fbem-5956	63	15	they	they	PRON
fbem-5956	63	16	all	all	PRON
fbem-5956	63	17	have	have	VERB
fbem-5956	63	18	a	a	DET
fbem-5956	63	19	positive	positive	ADJ
fbem-5956	63	20	impact	impact	NOUN
fbem-5956	63	21	on	on	ADP
fbem-5956	63	22	brand	brand	NOUN
fbem-5956	63	23	net	net	ADJ
fbem-5956	63	24	asset	asset	NOUN
fbem-5956	63	25	value	value	NOUN
fbem-5956	63	26	.	.	PUNCT
fbem-5956	64	1	facebook	facebook	PROPN
fbem-5956	64	2	marketing	marketing	PROPN
fbem-5956	64	3	had	have	VERB
fbem-5956	64	4	a	a	DET
fbem-5956	64	5	beta	beta	NOUN
fbem-5956	64	6	of	of	ADP
fbem-5956	64	7	0.303	0.303	NUM
fbem-5956	64	8	to	to	ADP
fbem-5956	64	9	0.311	0.311	NUM
fbem-5956	64	10	,	,	PUNCT
fbem-5956	64	11	while	while	SCONJ
fbem-5956	64	12	twitter	twitter	NOUN
fbem-5956	64	13	marketing	marketing	NOUN
fbem-5956	64	14	had	have	VERB
fbem-5956	64	15	a	a	DET
fbem-5956	64	16	beta	beta	NOUN
fbem-5956	64	17	of	of	ADP
fbem-5956	64	18	0.212	0.212	NUM
fbem-5956	64	19	to	to	ADP
fbem-5956	64	20	0.272	0.272	NUM
fbem-5956	64	21	,	,	PUNCT
fbem-5956	64	22	meaning	mean	VERB
fbem-5956	64	23	facebook	facebook	NOUN
fbem-5956	64	24	marketing	marketing	NOUN
fbem-5956	64	25	had	have	VERB
fbem-5956	64	26	a	a	DET
fbem-5956	64	27	greater	great	ADJ
fbem-5956	64	28	impact	impact	NOUN
fbem-5956	64	29	.	.	PUNCT
fbem-5956	65	1	102	102	NUM
fbem-5956	65	2	goodness	goodness	NOUN
fbem-5956	65	3	-	-	PUNCT
fbem-5956	65	4	of	of	ADP
fbem-5956	65	5	-	-	PUNCT
fbem-5956	65	6	fit	fit	ADJ
fbem-5956	65	7	indicators	indicator	NOUN
fbem-5956	65	8	(	(	PUNCT
fbem-5956	65	9	such	such	ADJ
fbem-5956	65	10	as	as	ADP
fbem-5956	65	11	r	r	NOUN
fbem-5956	65	12	-	-	PUNCT
fbem-5956	65	13	square	square	ADJ
fbem-5956	65	14	values	value	NOUN
fbem-5956	65	15	)	)	PUNCT
fbem-5956	65	16	for	for	ADP
fbem-5956	65	17	all	all	DET
fbem-5956	65	18	models	model	NOUN
fbem-5956	65	19	indicate	indicate	VERB
fbem-5956	65	20	that	that	SCONJ
fbem-5956	65	21	the	the	DET
fbem-5956	65	22	models	model	NOUN
fbem-5956	65	23	fit	fit	VERB
fbem-5956	65	24	the	the	DET
fbem-5956	65	25	data	datum	NOUN
fbem-5956	65	26	well	well	ADV
fbem-5956	65	27	.	.	PUNCT
fbem-5956	66	1	in	in	ADP
fbem-5956	66	2	addition	addition	NOUN
fbem-5956	66	3	,	,	PUNCT
fbem-5956	66	4	in	in	ADP
fbem-5956	66	5	each	each	DET
fbem-5956	66	6	model	model	NOUN
fbem-5956	66	7	,	,	PUNCT
fbem-5956	66	8	the	the	DET
fbem-5956	66	9	vif	vif	NOUN
fbem-5956	66	10	values	value	NOUN
fbem-5956	66	11	of	of	ADP
fbem-5956	66	12	all	all	DET
fbem-5956	66	13	the	the	DET
fbem-5956	66	14	independent	independent	ADJ
fbem-5956	66	15	variables	variable	NOUN
fbem-5956	66	16	are	be	AUX
fbem-5956	66	17	below	below	ADP
fbem-5956	66	18	5	5	NUM
fbem-5956	66	19	,	,	PUNCT
fbem-5956	66	20	indicating	indicate	VERB
fbem-5956	66	21	that	that	SCONJ
fbem-5956	66	22	there	there	PRON
fbem-5956	66	23	is	be	VERB
fbem-5956	66	24	no	no	DET
fbem-5956	66	25	multicollinearity	multicollinearity	NOUN
fbem-5956	66	26	problem	problem	NOUN
fbem-5956	66	27	.	.	PUNCT
fbem-5956	67	1	therefore	therefore	ADV
fbem-5956	67	2	,	,	PUNCT
fbem-5956	67	3	we	we	PRON
fbem-5956	67	4	can	can	AUX
fbem-5956	67	5	conclude	conclude	VERB
fbem-5956	67	6	that	that	SCONJ
fbem-5956	67	7	these	these	DET
fbem-5956	67	8	parameter	parameter	NOUN
fbem-5956	67	9	estimates	estimate	NOUN
fbem-5956	67	10	are	be	AUX
fbem-5956	67	11	reliable	reliable	ADJ
fbem-5956	67	12	.	.	PUNCT
fbem-5956	68	1	9	9	X
fbem-5956	68	2	.	.	X
fbem-5956	68	3	data	datum	NOUN
fbem-5956	68	4	analysis	analysis	NOUN
fbem-5956	68	5	we	we	PRON
fbem-5956	68	6	used	use	VERB
fbem-5956	68	7	structural	structural	ADJ
fbem-5956	68	8	equation	equation	NOUN
fbem-5956	68	9	modeling	modeling	NOUN
fbem-5956	68	10	(	(	PUNCT
fbem-5956	68	11	sem	sem	NOUN
fbem-5956	68	12	)	)	PUNCT
fbem-5956	68	13	to	to	PART
fbem-5956	68	14	test	test	VERB
fbem-5956	68	15	the	the	DET
fbem-5956	68	16	research	research	NOUN
fbem-5956	68	17	hypotheses	hypothesis	NOUN
fbem-5956	68	18	.	.	PUNCT
fbem-5956	69	1	we	we	PRON
fbem-5956	69	2	used	use	VERB
fbem-5956	69	3	amos	amos	PROPN
fbem-5956	69	4	26	26	NUM
fbem-5956	69	5	software	software	NOUN
fbem-5956	69	6	to	to	PART
fbem-5956	69	7	conduct	conduct	VERB
fbem-5956	69	8	the	the	DET
fbem-5956	69	9	analysis	analysis	NOUN
fbem-5956	69	10	.	.	PUNCT
fbem-5956	70	1	we	we	PRON
fbem-5956	70	2	assessed	assess	VERB
fbem-5956	70	3	the	the	DET
fbem-5956	70	4	model	model	NOUN
fbem-5956	70	5	fit	fit	NOUN
fbem-5956	70	6	using	use	VERB
fbem-5956	70	7	the	the	DET
fbem-5956	70	8	following	follow	VERB
fbem-5956	70	9	fit	fit	ADJ
fbem-5956	70	10	indices	index	NOUN
fbem-5956	70	11	:	:	PUNCT
fbem-5956	70	12	chi	chi	ADJ
fbem-5956	70	13	-	-	PUNCT
fbem-5956	70	14	square	square	ADJ
fbem-5956	70	15	(	(	PUNCT
fbem-5956	70	16	χ^2	χ^2	NOUN
fbem-5956	70	17	)	)	PUNCT
fbem-5956	70	18	,	,	PUNCT
fbem-5956	70	19	goodness	goodness	NOUN
fbem-5956	70	20	of	of	ADP
fbem-5956	70	21	fit	fit	ADJ
fbem-5956	70	22	index	index	NOUN
fbem-5956	70	23	(	(	PUNCT
fbem-5956	70	24	gfi	gfi	PROPN
fbem-5956	70	25	)	)	PUNCT
fbem-5956	70	26	,	,	PUNCT
fbem-5956	70	27	comparative	comparative	ADJ
fbem-5956	70	28	fit	fit	ADJ
fbem-5956	70	29	index	index	NOUN
fbem-5956	70	30	(	(	PUNCT
fbem-5956	70	31	cfi	cfi	PROPN
fbem-5956	70	32	)	)	PUNCT
fbem-5956	70	33	,	,	PUNCT
fbem-5956	70	34	root	root	NOUN
fbem-5956	70	35	mean	mean	VERB
fbem-5956	70	36	square	square	ADJ
fbem-5956	70	37	error	error	NOUN
fbem-5956	70	38	of	of	ADP
fbem-5956	70	39	approximation	approximation	NOUN
fbem-5956	70	40	(	(	PUNCT
fbem-5956	70	41	rmsea	rmsea	NOUN
fbem-5956	70	42	)	)	PUNCT
fbem-5956	70	43	,	,	PUNCT
fbem-5956	70	44	and	and	CCONJ
fbem-5956	70	45	standardized	standardized	ADJ
fbem-5956	70	46	root	root	NOUN
fbem-5956	70	47	mean	mean	NOUN
fbem-5956	70	48	square	square	ADJ
fbem-5956	70	49	residual	residual	ADJ
fbem-5956	70	50	(	(	PUNCT
fbem-5956	70	51	srmr	srmr	PROPN
fbem-5956	70	52	)	)	PUNCT
fbem-5956	70	53	.	.	PUNCT
fbem-5956	71	1	10	10	NUM
fbem-5956	71	2	.	.	PUNCT
fbem-5956	71	3	conclusions	conclusion	NOUN
fbem-5956	71	4	in	in	ADP
fbem-5956	71	5	this	this	DET
fbem-5956	71	6	study	study	NOUN
fbem-5956	71	7	,	,	PUNCT
fbem-5956	71	8	we	we	PRON
fbem-5956	71	9	explore	explore	VERB
fbem-5956	71	10	the	the	DET
fbem-5956	71	11	effectiveness	effectiveness	NOUN
fbem-5956	71	12	of	of	ADP
fbem-5956	71	13	social	social	ADJ
fbem-5956	71	14	media	medium	NOUN
fbem-5956	71	15	marketing	marketing	NOUN
fbem-5956	71	16	in	in	ADP
fbem-5956	71	17	building	build	VERB
fbem-5956	71	18	brand	brand	NOUN
fbem-5956	71	19	equity	equity	NOUN
fbem-5956	71	20	and	and	CCONJ
fbem-5956	71	21	compare	compare	VERB
fbem-5956	71	22	the	the	DET
fbem-5956	71	23	marketing	marketing	NOUN
fbem-5956	71	24	effectiveness	effectiveness	NOUN
fbem-5956	71	25	of	of	ADP
fbem-5956	71	26	facebook	facebook	NOUN
fbem-5956	71	27	and	and	CCONJ
fbem-5956	71	28	twitter	twitter	NOUN
fbem-5956	71	29	.	.	PUNCT
fbem-5956	72	1	through	through	ADP
fbem-5956	72	2	questionnaire	questionnaire	NOUN
fbem-5956	72	3	survey	survey	NOUN
fbem-5956	72	4	and	and	CCONJ
fbem-5956	72	5	regression	regression	NOUN
fbem-5956	72	6	analysis	analysis	NOUN
fbem-5956	72	7	,	,	PUNCT
fbem-5956	72	8	we	we	PRON
fbem-5956	72	9	reached	reach	VERB
fbem-5956	72	10	the	the	DET
fbem-5956	72	11	following	following	ADJ
fbem-5956	72	12	conclusions	conclusion	NOUN
fbem-5956	72	13	:	:	PUNCT
fbem-5956	72	14	firstly	firstly	ADV
fbem-5956	72	15	,	,	PUNCT
fbem-5956	72	16	social	social	ADJ
fbem-5956	72	17	media	medium	NOUN
fbem-5956	72	18	marketing	marketing	NOUN
fbem-5956	72	19	has	have	VERB
fbem-5956	72	20	a	a	DET
fbem-5956	72	21	significant	significant	ADJ
fbem-5956	72	22	positive	positive	ADJ
fbem-5956	72	23	impact	impact	NOUN
fbem-5956	72	24	on	on	ADP
fbem-5956	72	25	brand	brand	NOUN
fbem-5956	72	26	net	net	ADJ
fbem-5956	72	27	worth	worth	NOUN
fbem-5956	72	28	.	.	PUNCT
fbem-5956	73	1	both	both	PRON
fbem-5956	73	2	facebook	facebook	NOUN
fbem-5956	73	3	and	and	CCONJ
fbem-5956	73	4	twitter	twitter	NOUN
fbem-5956	73	5	's	's	PART
fbem-5956	73	6	marketing	marketing	NOUN
fbem-5956	73	7	campaigns	campaign	NOUN
fbem-5956	73	8	can	can	AUX
fbem-5956	73	9	increase	increase	VERB
fbem-5956	73	10	brand	brand	NOUN
fbem-5956	73	11	net	net	ADJ
fbem-5956	73	12	worth	worth	NOUN
fbem-5956	73	13	,	,	PUNCT
fbem-5956	73	14	which	which	PRON
fbem-5956	73	15	is	be	AUX
fbem-5956	73	16	consistent	consistent	ADJ
fbem-5956	73	17	with	with	ADP
fbem-5956	73	18	previous	previous	ADJ
fbem-5956	73	19	studies	study	NOUN
fbem-5956	73	20	.	.	PUNCT
fbem-5956	74	1	this	this	PRON
fbem-5956	74	2	shows	show	VERB
fbem-5956	74	3	that	that	SCONJ
fbem-5956	74	4	social	social	ADJ
fbem-5956	74	5	media	medium	NOUN
fbem-5956	74	6	marketing	marketing	NOUN
fbem-5956	74	7	has	have	AUX
fbem-5956	74	8	become	become	VERB
fbem-5956	74	9	one	one	NUM
fbem-5956	74	10	of	of	ADP
fbem-5956	74	11	the	the	DET
fbem-5956	74	12	key	key	ADJ
fbem-5956	74	13	strategies	strategy	NOUN
fbem-5956	74	14	for	for	SCONJ
fbem-5956	74	15	companies	company	NOUN
fbem-5956	74	16	to	to	PART
fbem-5956	74	17	successfully	successfully	ADV
fbem-5956	74	18	promote	promote	VERB
fbem-5956	74	19	their	their	PRON
fbem-5956	74	20	brands	brand	NOUN
fbem-5956	74	21	in	in	ADP
fbem-5956	74	22	the	the	DET
fbem-5956	74	23	digital	digital	ADJ
fbem-5956	74	24	age	age	NOUN
fbem-5956	74	25	.	.	PUNCT
fbem-5956	75	1	second	second	ADJ
fbem-5956	75	2	,	,	PUNCT
fbem-5956	75	3	there	there	PRON
fbem-5956	75	4	is	be	VERB
fbem-5956	75	5	a	a	DET
fbem-5956	75	6	difference	difference	NOUN
fbem-5956	75	7	between	between	ADP
fbem-5956	75	8	facebook	facebook	NOUN
fbem-5956	75	9	and	and	CCONJ
fbem-5956	75	10	twitter	twitter	NOUN
fbem-5956	75	11	's	's	PART
fbem-5956	75	12	marketing	marketing	NOUN
fbem-5956	75	13	campaigns	campaign	NOUN
fbem-5956	75	14	on	on	ADP
fbem-5956	75	15	brand	brand	NOUN
fbem-5956	75	16	equity	equity	NOUN
fbem-5956	75	17	.	.	PUNCT
fbem-5956	76	1	while	while	SCONJ
fbem-5956	76	2	their	their	PRON
fbem-5956	76	3	marketing	marketing	NOUN
fbem-5956	76	4	campaigns	campaign	NOUN
fbem-5956	76	5	can	can	AUX
fbem-5956	76	6	boost	boost	VERB
fbem-5956	76	7	brand	brand	NOUN
fbem-5956	76	8	equity	equity	NOUN
fbem-5956	76	9	,	,	PUNCT
fbem-5956	76	10	facebook	facebook	PROPN
fbem-5956	76	11	has	have	VERB
fbem-5956	76	12	a	a	DET
fbem-5956	76	13	bigger	big	ADJ
fbem-5956	76	14	impact	impact	NOUN
fbem-5956	76	15	.	.	PUNCT
fbem-5956	77	1	this	this	PRON
fbem-5956	77	2	may	may	AUX
fbem-5956	77	3	be	be	AUX
fbem-5956	77	4	because	because	SCONJ
fbem-5956	77	5	facebook	facebook	PROPN
fbem-5956	77	6	has	have	VERB
fbem-5956	77	7	a	a	DET
fbem-5956	77	8	larger	large	ADJ
fbem-5956	77	9	user	user	NOUN
fbem-5956	77	10	base	base	NOUN
fbem-5956	77	11	and	and	CCONJ
fbem-5956	77	12	richer	rich	ADJ
fbem-5956	77	13	marketing	marketing	NOUN
fbem-5956	77	14	tools	tool	NOUN
fbem-5956	77	15	to	to	PART
fbem-5956	77	16	better	well	ADV
fbem-5956	77	17	promote	promote	VERB
fbem-5956	77	18	brand	brand	NOUN
fbem-5956	77	19	awareness	awareness	NOUN
fbem-5956	77	20	and	and	CCONJ
fbem-5956	77	21	user	user	NOUN
fbem-5956	77	22	interaction	interaction	NOUN
fbem-5956	77	23	.	.	PUNCT
fbem-5956	78	1	finally	finally	ADV
fbem-5956	78	2	,	,	PUNCT
fbem-5956	78	3	we	we	PRON
fbem-5956	78	4	found	find	VERB
fbem-5956	78	5	that	that	SCONJ
fbem-5956	78	6	facebook	facebook	NOUN
fbem-5956	78	7	and	and	CCONJ
fbem-5956	78	8	twitter	twitter	NOUN
fbem-5956	78	9	's	's	PART
fbem-5956	78	10	marketing	marketing	NOUN
fbem-5956	78	11	campaigns	campaign	NOUN
fbem-5956	78	12	had	have	VERB
fbem-5956	78	13	a	a	DET
fbem-5956	78	14	synergistic	synergistic	ADJ
fbem-5956	78	15	effect	effect	NOUN
fbem-5956	78	16	on	on	ADP
fbem-5956	78	17	brand	brand	NOUN
fbem-5956	78	18	net	net	ADJ
fbem-5956	78	19	worth	worth	NOUN
fbem-5956	78	20	.	.	PUNCT
fbem-5956	79	1	they	they	PRON
fbem-5956	79	2	work	work	VERB
fbem-5956	79	3	better	well	ADV
fbem-5956	79	4	when	when	SCONJ
fbem-5956	79	5	used	use	VERB
fbem-5956	79	6	together	together	ADV
fbem-5956	79	7	.	.	PUNCT
fbem-5956	80	1	this	this	PRON
fbem-5956	80	2	means	mean	VERB
fbem-5956	80	3	that	that	SCONJ
fbem-5956	80	4	companies	company	NOUN
fbem-5956	80	5	can	can	AUX
fbem-5956	80	6	maximize	maximize	VERB
fbem-5956	80	7	their	their	PRON
fbem-5956	80	8	brand	brand	NOUN
fbem-5956	80	9	's	's	PART
fbem-5956	80	10	net	net	ADJ
fbem-5956	80	11	worth	worth	NOUN
fbem-5956	80	12	by	by	ADP
fbem-5956	80	13	using	use	VERB
fbem-5956	80	14	both	both	CCONJ
fbem-5956	80	15	facebook	facebook	NOUN
fbem-5956	80	16	and	and	CCONJ
fbem-5956	80	17	twitter	twitter	NOUN
fbem-5956	80	18	,	,	PUNCT
fbem-5956	80	19	and	and	CCONJ
fbem-5956	80	20	thus	thus	ADV
fbem-5956	80	21	get	get	VERB
fbem-5956	80	22	better	well	ADJ
fbem-5956	80	23	marketing	marketing	NOUN
fbem-5956	80	24	results	result	NOUN
fbem-5956	80	25	.	.	PUNCT
fbem-5956	81	1	there	there	PRON
fbem-5956	81	2	are	be	VERB
fbem-5956	81	3	some	some	DET
fbem-5956	81	4	limitations	limitation	NOUN
fbem-5956	81	5	to	to	ADP
fbem-5956	81	6	this	this	DET
fbem-5956	81	7	study	study	NOUN
fbem-5956	81	8	.	.	PUNCT
fbem-5956	82	1	first	first	ADV
fbem-5956	82	2	,	,	PUNCT
fbem-5956	82	3	we	we	PRON
fbem-5956	82	4	only	only	ADV
fbem-5956	82	5	looked	look	VERB
fbem-5956	82	6	at	at	ADP
fbem-5956	82	7	marketing	marketing	NOUN
fbem-5956	82	8	campaigns	campaign	NOUN
fbem-5956	82	9	on	on	ADP
fbem-5956	82	10	facebook	facebook	NOUN
fbem-5956	82	11	and	and	CCONJ
fbem-5956	82	12	twitter	twitter	NOUN
fbem-5956	82	13	and	and	CCONJ
fbem-5956	82	14	did	do	AUX
fbem-5956	82	15	not	not	PART
fbem-5956	82	16	consider	consider	VERB
fbem-5956	82	17	the	the	DET
fbem-5956	82	18	impact	impact	NOUN
fbem-5956	82	19	of	of	ADP
fbem-5956	82	20	other	other	ADJ
fbem-5956	82	21	social	social	ADJ
fbem-5956	82	22	media	medium	NOUN
fbem-5956	82	23	platforms	platform	NOUN
fbem-5956	82	24	.	.	PUNCT
fbem-5956	83	1	second	second	ADV
fbem-5956	83	2	,	,	PUNCT
fbem-5956	83	3	our	our	PRON
fbem-5956	83	4	sample	sample	NOUN
fbem-5956	83	5	was	be	AUX
fbem-5956	83	6	mainly	mainly	ADV
fbem-5956	83	7	from	from	ADP
fbem-5956	83	8	china	china	PROPN
fbem-5956	83	9	,	,	PUNCT
fbem-5956	83	10	which	which	PRON
fbem-5956	83	11	may	may	AUX
fbem-5956	83	12	limit	limit	VERB
fbem-5956	83	13	the	the	DET
fbem-5956	83	14	general	general	ADJ
fbem-5956	83	15	applicability	applicability	NOUN
fbem-5956	83	16	of	of	ADP
fbem-5956	83	17	the	the	DET
fbem-5956	83	18	findings	finding	NOUN
fbem-5956	83	19	.	.	PUNCT
fbem-5956	84	1	future	future	ADJ
fbem-5956	84	2	studies	study	NOUN
fbem-5956	84	3	could	could	AUX
fbem-5956	84	4	consider	consider	VERB
fbem-5956	84	5	expanding	expand	VERB
fbem-5956	84	6	the	the	DET
fbem-5956	84	7	sample	sample	NOUN
fbem-5956	84	8	size	size	NOUN
fbem-5956	84	9	and	and	CCONJ
fbem-5956	84	10	studying	study	VERB
fbem-5956	84	11	the	the	DET
fbem-5956	84	12	impact	impact	NOUN
fbem-5956	84	13	of	of	ADP
fbem-5956	84	14	other	other	ADJ
fbem-5956	84	15	social	social	ADJ
fbem-5956	84	16	media	medium	NOUN
fbem-5956	84	17	platforms	platform	NOUN
fbem-5956	84	18	to	to	PART
fbem-5956	84	19	gain	gain	VERB
fbem-5956	84	20	further	further	ADJ
fbem-5956	84	21	insight	insight	NOUN
fbem-5956	84	22	into	into	ADP
fbem-5956	84	23	the	the	DET
fbem-5956	84	24	effectiveness	effectiveness	NOUN
fbem-5956	84	25	of	of	ADP
fbem-5956	84	26	social	social	ADJ
fbem-5956	84	27	media	medium	NOUN
fbem-5956	84	28	marketing	marketing	NOUN
fbem-5956	84	29	in	in	ADP
fbem-5956	84	30	terms	term	NOUN
fbem-5956	84	31	of	of	ADP
fbem-5956	84	32	brand	brand	NOUN
fbem-5956	84	33	net	net	ADJ
fbem-5956	84	34	worth	worth	NOUN
fbem-5956	84	35	.	.	PUNCT
fbem-5956	85	1	in	in	ADP
fbem-5956	85	2	conclusion	conclusion	NOUN
fbem-5956	85	3	,	,	PUNCT
fbem-5956	85	4	the	the	DET
fbem-5956	85	5	results	result	NOUN
fbem-5956	85	6	of	of	ADP
fbem-5956	85	7	this	this	DET
fbem-5956	85	8	study	study	NOUN
fbem-5956	85	9	provide	provide	VERB
fbem-5956	85	10	useful	useful	ADJ
fbem-5956	85	11	guidance	guidance	NOUN
fbem-5956	85	12	for	for	SCONJ
fbem-5956	85	13	enterprises	enterprise	NOUN
fbem-5956	85	14	to	to	PART
fbem-5956	85	15	improve	improve	VERB
fbem-5956	85	16	their	their	PRON
fbem-5956	85	17	brand	brand	NOUN
fbem-5956	85	18	net	net	ADJ
fbem-5956	85	19	worth	worth	NOUN
fbem-5956	85	20	.	.	PUNCT
fbem-5956	86	1	companies	company	NOUN
fbem-5956	86	2	can	can	AUX
fbem-5956	86	3	increase	increase	VERB
fbem-5956	86	4	brand	brand	NOUN
fbem-5956	86	5	value	value	NOUN
fbem-5956	86	6	and	and	CCONJ
fbem-5956	86	7	market	market	NOUN
fbem-5956	86	8	share	share	NOUN
fbem-5956	86	9	by	by	ADP
fbem-5956	86	10	using	use	VERB
fbem-5956	86	11	social	social	ADJ
fbem-5956	86	12	media	medium	NOUN
fbem-5956	86	13	platforms	platform	NOUN
fbem-5956	86	14	such	such	ADJ
fbem-5956	86	15	as	as	ADP
fbem-5956	86	16	facebook	facebook	NOUN
fbem-5956	86	17	and	and	CCONJ
fbem-5956	86	18	twitter	twitter	NOUN
fbem-5956	86	19	to	to	PART
fbem-5956	86	20	increase	increase	VERB
fbem-5956	86	21	brand	brand	NOUN
fbem-5956	86	22	awareness	awareness	NOUN
fbem-5956	86	23	and	and	CCONJ
fbem-5956	86	24	user	user	NOUN
fbem-5956	86	25	interaction	interaction	NOUN
fbem-5956	86	26	.	.	PUNCT
fbem-5956	87	1	in	in	ADP
fbem-5956	87	2	addition	addition	NOUN
fbem-5956	87	3	,	,	PUNCT
fbem-5956	87	4	companies	company	NOUN
fbem-5956	87	5	should	should	AUX
fbem-5956	87	6	develop	develop	VERB
fbem-5956	87	7	social	social	ADJ
fbem-5956	87	8	media	medium	NOUN
fbem-5956	87	9	marketing	marketing	NOUN
fbem-5956	87	10	strategies	strategy	NOUN
fbem-5956	87	11	based	base	VERB
fbem-5956	87	12	on	on	ADP
fbem-5956	87	13	their	their	PRON
fbem-5956	87	14	target	target	NOUN
fbem-5956	87	15	audience	audience	NOUN
fbem-5956	87	16	and	and	CCONJ
fbem-5956	87	17	market	market	NOUN
fbem-5956	87	18	characteristics	characteristic	NOUN
fbem-5956	87	19	to	to	PART
fbem-5956	87	20	maximize	maximize	VERB
fbem-5956	87	21	the	the	DET
fbem-5956	87	22	increase	increase	NOUN
fbem-5956	87	23	in	in	ADP
fbem-5956	87	24	brand	brand	NOUN
fbem-5956	87	25	net	net	ADJ
fbem-5956	87	26	worth	worth	NOUN
fbem-5956	87	27	.	.	PUNCT
fbem-5956	88	1	acknowledgment	acknowledgment	NOUN
fbem-5956	88	2	we	we	PRON
fbem-5956	88	3	thank	thank	VERB
fbem-5956	88	4	university	university	PROPN
fbem-5956	88	5	of	of	ADP
fbem-5956	88	6	perpetual	perpetual	ADJ
fbem-5956	88	7	help	help	NOUN
fbem-5956	88	8	system	system	NOUN
fbem-5956	88	9	dalta	dalta	NOUN
fbem-5956	88	10	,	,	PUNCT
fbem-5956	88	11	graduate	graduate	NOUN
fbem-5956	88	12	school	school	NOUN
fbem-5956	88	13	.	.	PUNCT
fbem-5956	89	1	this	this	DET
fbem-5956	89	2	work	work	NOUN
fbem-5956	89	3	was	be	AUX
fbem-5956	89	4	supported	support	VERB
fbem-5956	89	5	in	in	ADP
fbem-5956	89	6	part	part	NOUN
fbem-5956	89	7	by	by	ADP
fbem-5956	89	8	a	a	DET
fbem-5956	89	9	grant	grant	NOUN
fbem-5956	89	10	from	from	ADP
fbem-5956	89	11	program	program	NOUN
fbem-5956	89	12	chair	chair	NOUN
fbem-5956	89	13	-	-	PUNCT
fbem-5956	89	14	business	business	NOUN
fbem-5956	89	15	program	program	NOUN
fbem-5956	89	16	,	,	PUNCT
fbem-5956	89	17	graduate	graduate	NOUN
fbem-5956	89	18	school	school	NOUN
fbem-5956	89	19	department	department	NOUN
fbem-5956	89	20	.	.	PUNCT
fbem-5956	90	1	references	reference	NOUN
fbem-5956	90	2	[	[	X
fbem-5956	90	3	1	1	NUM
fbem-5956	90	4	]	]	PUNCT
fbem-5956	90	5	aaker	aaker	NOUN
fbem-5956	90	6	,	,	PUNCT
fbem-5956	90	7	d.	d.	PROPN
fbem-5956	90	8	a.	a.	PROPN
fbem-5956	90	9	(	(	PUNCT
fbem-5956	90	10	1991	1991	NUM
fbem-5956	90	11	)	)	PUNCT
fbem-5956	90	12	.	.	PUNCT
fbem-5956	91	1	managing	manage	VERB
fbem-5956	91	2	brand	brand	NOUN
fbem-5956	91	3	equity	equity	NOUN
fbem-5956	91	4	:	:	PUNCT
fbem-5956	91	5	capitalizing	capitalize	VERB
fbem-5956	91	6	on	on	ADP
fbem-5956	91	7	the	the	DET
fbem-5956	91	8	value	value	NOUN
fbem-5956	91	9	of	of	ADP
fbem-5956	91	10	a	a	DET
fbem-5956	91	11	brand	brand	NOUN
fbem-5956	91	12	name	name	NOUN
fbem-5956	91	13	.	.	PUNCT
fbem-5956	92	1	free	free	ADJ
fbem-5956	92	2	press	press	NOUN
fbem-5956	92	3	.	.	PUNCT
fbem-5956	93	1	[	[	X
fbem-5956	93	2	2	2	NUM
fbem-5956	93	3	]	]	PUNCT
fbem-5956	93	4	bagozzi	bagozzi	NOUN
fbem-5956	93	5	,	,	PUNCT
fbem-5956	93	6	r.	r.	PROPN
fbem-5956	93	7	p.	p.	PROPN
fbem-5956	93	8	,	,	PUNCT
fbem-5956	93	9	&	&	CCONJ
fbem-5956	93	10	yi	yi	PROPN
fbem-5956	93	11	,	,	PUNCT
fbem-5956	93	12	y.	y.	PROPN
fbem-5956	93	13	(	(	PUNCT
fbem-5956	93	14	1988	1988	NUM
fbem-5956	93	15	)	)	PUNCT
fbem-5956	93	16	.	.	PUNCT
fbem-5956	94	1	on	on	ADP
fbem-5956	94	2	the	the	DET
fbem-5956	94	3	evaluation	evaluation	NOUN
fbem-5956	94	4	of	of	ADP
fbem-5956	94	5	structural	structural	ADJ
fbem-5956	94	6	equation	equation	NOUN
fbem-5956	94	7	models	model	NOUN
fbem-5956	94	8	.	.	PUNCT
fbem-5956	95	1	journal	journal	NOUN
fbem-5956	95	2	of	of	ADP
fbem-5956	95	3	the	the	DET
fbem-5956	95	4	academy	academy	NOUN
fbem-5956	95	5	of	of	ADP
fbem-5956	95	6	marketing	marketing	NOUN
fbem-5956	95	7	science	science	NOUN
fbem-5956	95	8	,	,	PUNCT
fbem-5956	95	9	16(1	16(1	NUM
fbem-5956	95	10	)	)	PUNCT
fbem-5956	95	11	,	,	PUNCT
fbem-5956	95	12	74	74	NUM
fbem-5956	95	13	-	-	SYM
fbem-5956	95	14	94	94	NUM
fbem-5956	95	15	.	.	PUNCT
fbem-5956	96	1	[	[	X
fbem-5956	96	2	3	3	NUM
fbem-5956	96	3	]	]	PUNCT
fbem-5956	96	4	bruhn	bruhn	NOUN
fbem-5956	96	5	,	,	PUNCT
fbem-5956	96	6	m.	m.	NOUN
fbem-5956	96	7	,	,	PUNCT
fbem-5956	96	8	schoenmueller	schoenmueller	PROPN
fbem-5956	96	9	,	,	PUNCT
fbem-5956	96	10	v.	v.	ADV
fbem-5956	96	11	,	,	PUNCT
fbem-5956	96	12	&	&	CCONJ
fbem-5956	96	13	schäfer	schäfer	PROPN
fbem-5956	96	14	,	,	PUNCT
fbem-5956	96	15	d.	d.	PROPN
fbem-5956	96	16	b.	b.	PROPN
fbem-5956	96	17	(	(	PUNCT
fbem-5956	96	18	2012	2012	NUM
fbem-5956	96	19	)	)	PUNCT
fbem-5956	96	20	.	.	PUNCT
fbem-5956	97	1	are	be	AUX
fbem-5956	97	2	social	social	ADJ
fbem-5956	97	3	media	medium	NOUN
fbem-5956	97	4	replacing	replace	VERB
fbem-5956	97	5	traditional	traditional	ADJ
fbem-5956	97	6	media	medium	NOUN
fbem-5956	97	7	in	in	ADP
fbem-5956	97	8	terms	term	NOUN
fbem-5956	97	9	of	of	ADP
fbem-5956	97	10	brand	brand	NOUN
fbem-5956	97	11	equity	equity	NOUN
fbem-5956	97	12	creation	creation	NOUN
fbem-5956	97	13	?	?	PUNCT
fbem-5956	98	1	management	management	NOUN
fbem-5956	98	2	research	research	NOUN
fbem-5956	98	3	review	review	PROPN
fbem-5956	98	4	,	,	PUNCT
fbem-5956	98	5	35(9	35(9	NUM
fbem-5956	98	6	)	)	PUNCT
fbem-5956	98	7	,	,	PUNCT
fbem-5956	98	8	770790	770790	NUM
fbem-5956	98	9	.	.	PUNCT
fbem-5956	99	1	[	[	X
fbem-5956	99	2	4	4	NUM
fbem-5956	99	3	]	]	X
fbem-5956	99	4	chen	chen	PROPN
fbem-5956	99	5	,	,	PUNCT
fbem-5956	99	6	y.	y.	PROPN
fbem-5956	99	7	s.	s.	PROPN
fbem-5956	99	8	,	,	PUNCT
fbem-5956	99	9	&	&	CCONJ
fbem-5956	99	10	chang	chang	PROPN
fbem-5956	99	11	,	,	PUNCT
fbem-5956	99	12	c.	c.	PROPN
fbem-5956	99	13	h.	h.	PROPN
fbem-5956	99	14	(	(	PUNCT
fbem-5956	99	15	2013	2013	NUM
fbem-5956	99	16	)	)	PUNCT
fbem-5956	99	17	.	.	PUNCT
fbem-5956	99	18	enhance	enhance	VERB
fbem-5956	99	19	brand	brand	NOUN
fbem-5956	99	20	equity	equity	NOUN
fbem-5956	99	21	through	through	ADP
fbem-5956	99	22	leveraging	leverage	VERB
fbem-5956	99	23	customer	customer	NOUN
fbem-5956	99	24	base	base	NOUN
fbem-5956	99	25	of	of	ADP
fbem-5956	99	26	social	social	ADJ
fbem-5956	99	27	media	medium	NOUN
fbem-5956	99	28	.	.	PUNCT
fbem-5956	100	1	total	total	ADJ
fbem-5956	100	2	quality	quality	PROPN
fbem-5956	100	3	management	management	PROPN
fbem-5956	100	4	&	&	CCONJ
fbem-5956	100	5	business	business	PROPN
fbem-5956	100	6	excellence	excellence	PROPN
fbem-5956	100	7	,	,	PUNCT
fbem-5956	100	8	24(1	24(1	NUM
fbem-5956	100	9	-	-	SYM
fbem-5956	100	10	2	2	NUM
fbem-5956	100	11	)	)	PUNCT
fbem-5956	100	12	,	,	PUNCT
fbem-5956	100	13	124	124	NUM
fbem-5956	100	14	-	-	SYM
fbem-5956	100	15	139	139	NUM
fbem-5956	100	16	.	.	PUNCT
fbem-5956	101	1	[	[	X
fbem-5956	101	2	5	5	NUM
fbem-5956	101	3	]	]	PUNCT
fbem-5956	101	4	hair	hair	NOUN
fbem-5956	101	5	,	,	PUNCT
fbem-5956	101	6	j.	j.	PROPN
fbem-5956	101	7	f.	f.	PROPN
fbem-5956	101	8	,	,	PUNCT
fbem-5956	101	9	black	black	PROPN
fbem-5956	101	10	,	,	PUNCT
fbem-5956	101	11	w.	w.	PROPN
fbem-5956	101	12	c.	c.	PROPN
fbem-5956	101	13	,	,	PUNCT
fbem-5956	101	14	babin	babin	PROPN
fbem-5956	101	15	,	,	PUNCT
fbem-5956	101	16	b.	b.	PROPN
fbem-5956	101	17	j.	j.	PROPN
fbem-5956	101	18	,	,	PUNCT
fbem-5956	101	19	anderson	anderson	PROPN
fbem-5956	101	20	,	,	PUNCT
fbem-5956	101	21	r.	r.	PROPN
fbem-5956	101	22	e.	e.	PROPN
fbem-5956	101	23	,	,	PUNCT
fbem-5956	101	24	&	&	CCONJ
fbem-5956	101	25	tatham	tatham	PROPN
fbem-5956	101	26	,	,	PUNCT
fbem-5956	101	27	r.	r.	PROPN
fbem-5956	101	28	l.	l.	PROPN
fbem-5956	101	29	(	(	PUNCT
fbem-5956	101	30	2006	2006	NUM
fbem-5956	101	31	)	)	PUNCT
fbem-5956	101	32	.	.	PUNCT
fbem-5956	102	1	multivariate	multivariate	NOUN
fbem-5956	102	2	data	datum	NOUN
fbem-5956	102	3	analysis	analysis	NOUN
fbem-5956	102	4	(	(	PUNCT
fbem-5956	102	5	vol	vol	NOUN
fbem-5956	102	6	.	.	NOUN
fbem-5956	102	7	6	6	NUM
fbem-5956	102	8	)	)	PUNCT
fbem-5956	102	9	.	.	PUNCT
fbem-5956	103	1	pearson	pearson	PROPN
fbem-5956	103	2	prentice	prentice	PROPN
fbem-5956	103	3	hall	hall	PROPN
fbem-5956	103	4	.	.	PUNCT
fbem-5956	104	1	[	[	X
fbem-5956	104	2	6	6	NUM
fbem-5956	104	3	]	]	SYM
fbem-5956	104	4	kozinets	kozinet	NOUN
fbem-5956	104	5	,	,	PUNCT
fbem-5956	104	6	r.	r.	PROPN
fbem-5956	104	7	v.	v.	PROPN
fbem-5956	104	8	,	,	PUNCT
fbem-5956	104	9	de	de	X
fbem-5956	104	10	valck	valck	NOUN
fbem-5956	104	11	,	,	PUNCT
fbem-5956	104	12	k.	k.	PROPN
fbem-5956	104	13	,	,	PUNCT
fbem-5956	104	14	wojnicki	wojnicki	PROPN
fbem-5956	104	15	,	,	PUNCT
fbem-5956	104	16	a.	a.	PROPN
fbem-5956	104	17	c.	c.	PROPN
fbem-5956	104	18	,	,	PUNCT
fbem-5956	104	19	&	&	CCONJ
fbem-5956	104	20	wilner	wilner	PROPN
fbem-5956	104	21	,	,	PUNCT
fbem-5956	104	22	s.	s.	PROPN
fbem-5956	104	23	j.	j.	PROPN
fbem-5956	104	24	s.	s.	PROPN
fbem-5956	104	25	(	(	PUNCT
fbem-5956	104	26	2010	2010	NUM
fbem-5956	104	27	)	)	PUNCT
fbem-5956	104	28	.	.	PUNCT
fbem-5956	105	1	networked	networked	ADJ
fbem-5956	105	2	narratives	narrative	NOUN
fbem-5956	105	3	:	:	PUNCT
fbem-5956	105	4	understanding	understand	VERB
fbem-5956	105	5	word	word	NOUN
fbem-5956	105	6	-	-	PUNCT
fbem-5956	105	7	ofmouth	ofmouth	NOUN
fbem-5956	105	8	marketing	marketing	NOUN
fbem-5956	105	9	in	in	ADP
fbem-5956	105	10	online	online	ADJ
fbem-5956	105	11	communities	community	NOUN
fbem-5956	105	12	.	.	PUNCT
fbem-5956	106	1	journal	journal	PROPN
fbem-5956	106	2	of	of	ADP
fbem-5956	106	3	marketing	marketing	NOUN
fbem-5956	106	4	,	,	PUNCT
fbem-5956	106	5	74(2	74(2	NUM
fbem-5956	106	6	)	)	PUNCT
fbem-5956	106	7	,	,	PUNCT
fbem-5956	106	8	71	71	NUM
fbem-5956	106	9	-	-	SYM
fbem-5956	106	10	89	89	NUM
fbem-5956	106	11	.	.	PUNCT
fbem-5956	107	1	[	[	X
fbem-5956	107	2	7	7	NUM
fbem-5956	107	3	]	]	X
fbem-5956	107	4	laroche	laroche	PROPN
fbem-5956	107	5	,	,	PUNCT
fbem-5956	107	6	m.	m.	NOUN
fbem-5956	107	7	,	,	PUNCT
fbem-5956	107	8	habibi	habibi	PROPN
fbem-5956	107	9	,	,	PUNCT
fbem-5956	107	10	m.	m.	PROPN
fbem-5956	107	11	r.	r.	PROPN
fbem-5956	107	12	,	,	PUNCT
fbem-5956	107	13	&	&	CCONJ
fbem-5956	107	14	richard	richard	PROPN
fbem-5956	107	15	,	,	PUNCT
fbem-5956	107	16	m.	m.	NOUN
fbem-5956	107	17	o.	o.	PROPN
fbem-5956	107	18	(	(	PUNCT
fbem-5956	107	19	2013	2013	NUM
fbem-5956	107	20	)	)	PUNCT
fbem-5956	107	21	.	.	PUNCT
fbem-5956	108	1	to	to	PART
fbem-5956	108	2	be	be	AUX
fbem-5956	108	3	or	or	CCONJ
fbem-5956	108	4	not	not	PART
fbem-5956	108	5	to	to	PART
fbem-5956	108	6	be	be	AUX
fbem-5956	108	7	in	in	ADP
fbem-5956	108	8	social	social	ADJ
fbem-5956	108	9	media	medium	NOUN
fbem-5956	108	10	:	:	PUNCT
fbem-5956	108	11	how	how	SCONJ
fbem-5956	108	12	brand	brand	NOUN
fbem-5956	108	13	loyalty	loyalty	NOUN
fbem-5956	108	14	is	be	AUX
fbem-5956	108	15	affected	affect	VERB
fbem-5956	108	16	by	by	ADP
fbem-5956	108	17	social	social	ADJ
fbem-5956	108	18	media	medium	NOUN
fbem-5956	108	19	?	?	PUNCT
fbem-5956	109	1	international	international	ADJ
fbem-5956	109	2	journal	journal	NOUN
fbem-5956	109	3	of	of	ADP
fbem-5956	109	4	information	information	NOUN
fbem-5956	109	5	management	management	NOUN
fbem-5956	109	6	,	,	PUNCT
fbem-5956	109	7	33(1	33(1	NUM
fbem-5956	109	8	)	)	PUNCT
fbem-5956	109	9	,	,	PUNCT
fbem-5956	109	10	76	76	NUM
fbem-5956	109	11	-	-	SYM
fbem-5956	109	12	82	82	NUM
fbem-5956	109	13	.	.	PUNCT
fbem-5956	110	1	[	[	X
fbem-5956	110	2	8	8	NUM
fbem-5956	110	3	]	]	X
fbem-5956	110	4	mangold	mangold	PROPN
fbem-5956	110	5	,	,	PUNCT
fbem-5956	110	6	w.	w.	PROPN
fbem-5956	110	7	g.	g.	PROPN
fbem-5956	110	8	,	,	PUNCT
fbem-5956	110	9	&	&	CCONJ
fbem-5956	110	10	faulds	fauld	NOUN
fbem-5956	110	11	,	,	PUNCT
fbem-5956	110	12	d.	d.	PROPN
fbem-5956	110	13	j.	j.	PROPN
fbem-5956	110	14	(	(	PUNCT
fbem-5956	110	15	2009	2009	NUM
fbem-5956	110	16	)	)	PUNCT
fbem-5956	110	17	.	.	PUNCT
fbem-5956	111	1	social	social	ADJ
fbem-5956	111	2	media	medium	NOUN
fbem-5956	111	3	:	:	PUNCT
fbem-5956	111	4	the	the	DET
fbem-5956	111	5	new	new	ADJ
fbem-5956	111	6	hybrid	hybrid	ADJ
fbem-5956	111	7	element	element	NOUN
fbem-5956	111	8	of	of	ADP
fbem-5956	111	9	the	the	DET
fbem-5956	111	10	promotion	promotion	NOUN
fbem-5956	111	11	mix	mix	NOUN
fbem-5956	111	12	.	.	PUNCT
fbem-5956	112	1	business	business	NOUN
fbem-5956	112	2	horizons	horizon	NOUN
fbem-5956	112	3	,	,	PUNCT
fbem-5956	112	4	52(4	52(4	NUM
fbem-5956	112	5	)	)	PUNCT
fbem-5956	112	6	,	,	PUNCT
fbem-5956	112	7	357	357	NUM
fbem-5956	112	8	-	-	SYM
fbem-5956	112	9	365	365	NUM
fbem-5956	112	10	.	.	PUNCT
fbem-5956	113	1	[	[	X
fbem-5956	113	2	9	9	NUM
fbem-5956	113	3	]	]	X
fbem-5956	113	4	wang	wang	PROPN
fbem-5956	113	5	,	,	PUNCT
fbem-5956	113	6	y.	y.	PROPN
fbem-5956	113	7	,	,	PUNCT
fbem-5956	113	8	yu	yu	PROPN
fbem-5956	113	9	,	,	PUNCT
fbem-5956	113	10	c.	c.	PROPN
fbem-5956	113	11	,	,	PUNCT
fbem-5956	113	12	&	&	CCONJ
fbem-5956	113	13	wei	wei	PROPN
fbem-5956	113	14	,	,	PUNCT
fbem-5956	113	15	y.	y.	PROPN
fbem-5956	113	16	(	(	PUNCT
fbem-5956	113	17	2012	2012	NUM
fbem-5956	113	18	)	)	PUNCT
fbem-5956	113	19	.	.	PUNCT
fbem-5956	114	1	social	social	ADJ
fbem-5956	114	2	media	medium	NOUN
fbem-5956	114	3	endorsement	endorsement	NOUN
fbem-5956	114	4	:	:	PUNCT
fbem-5956	114	5	an	an	DET
fbem-5956	114	6	investigation	investigation	NOUN
fbem-5956	114	7	of	of	ADP
fbem-5956	114	8	product	product	NOUN
fbem-5956	114	9	and	and	CCONJ
fbem-5956	114	10	celebrity	celebrity	NOUN
fbem-5956	114	11	attributes	attribute	NOUN
fbem-5956	114	12	.	.	PUNCT
fbem-5956	115	1	international	international	ADJ
fbem-5956	115	2	journal	journal	NOUN
fbem-5956	115	3	of	of	ADP
fbem-5956	115	4	advertising	advertising	NOUN
fbem-5956	115	5	,	,	PUNCT
fbem-5956	115	6	31(2	31(2	NUM
fbem-5956	115	7	)	)	PUNCT
fbem-5956	115	8	,	,	PUNCT
fbem-5956	115	9	311	311	NUM
fbem-5956	115	10	-	-	SYM
fbem-5956	115	11	327	327	NUM
fbem-5956	115	12	.	.	PUNCT
fbem-5956	116	1	[	[	X
fbem-5956	116	2	10	10	NUM
fbem-5956	116	3	]	]	X
fbem-5956	116	4	yang	yang	PROPN
fbem-5956	116	5	,	,	PUNCT
fbem-5956	116	6	y.	y.	PROPN
fbem-5956	116	7	,	,	PUNCT
fbem-5956	116	8	&	&	CCONJ
fbem-5956	116	9	chen	chen	PROPN
fbem-5956	116	10	,	,	PUNCT
fbem-5956	116	11	l.	l.	PROPN
fbem-5956	116	12	(	(	PUNCT
fbem-5956	116	13	2018	2018	NUM
fbem-5956	116	14	)	)	PUNCT
fbem-5956	116	15	.	.	PUNCT
fbem-5956	117	1	effect	effect	NOUN
fbem-5956	117	2	of	of	ADP
fbem-5956	117	3	social	social	ADJ
fbem-5956	117	4	media	medium	NOUN
fbem-5956	117	5	marketing	marketing	NOUN
fbem-5956	117	6	on	on	ADP
fbem-5956	117	7	brand	brand	NOUN
fbem-5956	117	8	equity	equity	NOUN
fbem-5956	117	9	:	:	PUNCT
fbem-5956	117	10	a	a	DET
fbem-5956	117	11	mediation	mediation	NOUN
fbem-5956	117	12	framework	framework	NOUN
fbem-5956	117	13	.	.	PUNCT
fbem-5956	118	1	journal	journal	NOUN
fbem-5956	118	2	of	of	ADP
fbem-5956	118	3	business	business	NOUN
fbem-5956	118	4	research	research	NOUN
fbem-5956	118	5	,	,	PUNCT
fbem-5956	118	6	88	88	NUM
fbem-5956	118	7	,	,	PUNCT
fbem-5956	118	8	449	449	NUM
fbem-5956	118	9	-	-	SYM
fbem-5956	118	10	458	458	NUM
fbem-5956	118	11	.	.	PUNCT