id	sid	tid	token	lemma	pos
fbem-6009	1	1	frontiers	frontier	NOUN
fbem-6009	1	2	in	in	ADP
fbem-6009	1	3	business	business	NOUN
fbem-6009	1	4	,	,	PUNCT
fbem-6009	1	5	economics	economic	NOUN
fbem-6009	1	6	and	and	CCONJ
fbem-6009	1	7	management	management	NOUN
fbem-6009	1	8	issn	issn	PROPN
fbem-6009	1	9	:	:	PUNCT
fbem-6009	1	10	2766	2766	NUM
fbem-6009	1	11	-	-	PUNCT
fbem-6009	1	12	824x	824x	NUM
fbem-6009	1	13	|	|	ADJ
fbem-6009	1	14	vol	vol	NOUN
fbem-6009	1	15	.	.	PROPN
fbem-6009	1	16	8	8	NUM
fbem-6009	1	17	,	,	PUNCT
fbem-6009	1	18	no	no	INTJ
fbem-6009	1	19	.	.	NOUN
fbem-6009	1	20	1	1	NUM
fbem-6009	1	21	,	,	PUNCT
fbem-6009	1	22	2023	2023	NUM
fbem-6009	1	23	111	111	NUM
fbem-6009	1	24	study	study	NOUN
fbem-6009	1	25	on	on	ADP
fbem-6009	1	26	customer‐based	customer‐base	VERB
fbem-6009	1	27	brand	brand	NOUN
fbem-6009	1	28	equity	equity	NOUN
fbem-6009	1	29	in	in	ADP
fbem-6009	1	30	the	the	DET
fbem-6009	1	31	luxury	luxury	NOUN
fbem-6009	1	32	hospitality	hospitality	NOUN
fbem-6009	1	33	industry	industry	NOUN
fbem-6009	1	34	-taking	-take	VERB
fbem-6009	1	35	rosewood	rosewood	NOUN
fbem-6009	1	36	london	london	PROPN
fbem-6009	1	37	as	as	ADP
fbem-6009	1	38	an	an	DET
fbem-6009	1	39	example	example	NOUN
fbem-6009	1	40	haolin	haolin	PROPN
fbem-6009	1	41	tian	tian	PROPN
fbem-6009	1	42	guangzhou	guangzhou	PROPN
fbem-6009	1	43	vocational	vocational	PROPN
fbem-6009	1	44	and	and	CCONJ
fbem-6009	1	45	technical	technical	PROPN
fbem-6009	1	46	university	university	PROPN
fbem-6009	1	47	of	of	ADP
fbem-6009	1	48	science	science	NOUN
fbem-6009	1	49	and	and	CCONJ
fbem-6009	1	50	technology	technology	NOUN
fbem-6009	1	51	,	,	PUNCT
fbem-6009	1	52	guangzhou	guangzhou	PROPN
fbem-6009	1	53	,	,	PUNCT
fbem-6009	1	54	guangdong	guangdong	PROPN
fbem-6009	1	55	province	province	PROPN
fbem-6009	1	56	,	,	PUNCT
fbem-6009	1	57	510555	510555	NUM
fbem-6009	1	58	,	,	PUNCT
fbem-6009	1	59	china	china	PROPN
fbem-6009	1	60	abstract	abstract	NOUN
fbem-6009	1	61	:	:	PUNCT
fbem-6009	1	62	this	this	DET
fbem-6009	1	63	paper	paper	NOUN
fbem-6009	1	64	examines	examine	VERB
fbem-6009	1	65	the	the	DET
fbem-6009	1	66	customer	customer	NOUN
fbem-6009	1	67	-	-	PUNCT
fbem-6009	1	68	based	base	VERB
fbem-6009	1	69	brand	brand	NOUN
fbem-6009	1	70	equity	equity	NOUN
fbem-6009	1	71	of	of	ADP
fbem-6009	1	72	rosewood	rosewood	PROPN
fbem-6009	1	73	london	london	PROPN
fbem-6009	1	74	,	,	PUNCT
fbem-6009	1	75	a	a	DET
fbem-6009	1	76	luxury	luxury	NOUN
fbem-6009	1	77	hotel	hotel	NOUN
fbem-6009	1	78	brand	brand	NOUN
fbem-6009	1	79	.	.	PUNCT
fbem-6009	2	1	to	to	PART
fbem-6009	2	2	understand	understand	VERB
fbem-6009	2	3	the	the	DET
fbem-6009	2	4	brand	brand	NOUN
fbem-6009	2	5	associations	association	NOUN
fbem-6009	2	6	that	that	PRON
fbem-6009	2	7	are	be	AUX
fbem-6009	2	8	favorable	favorable	ADJ
fbem-6009	2	9	,	,	PUNCT
fbem-6009	2	10	strong	strong	ADJ
fbem-6009	2	11	,	,	PUNCT
fbem-6009	2	12	and	and	CCONJ
fbem-6009	2	13	unique	unique	ADJ
fbem-6009	2	14	in	in	ADP
fbem-6009	2	15	the	the	DET
fbem-6009	2	16	consumer	consumer	NOUN
fbem-6009	2	17	's	's	PART
fbem-6009	2	18	mind	mind	NOUN
fbem-6009	2	19	,	,	PUNCT
fbem-6009	2	20	the	the	DET
fbem-6009	2	21	associative	associative	ADJ
fbem-6009	2	22	network	network	NOUN
fbem-6009	2	23	memory	memory	NOUN
fbem-6009	2	24	model	model	NOUN
fbem-6009	2	25	is	be	AUX
fbem-6009	2	26	utilized	utilize	VERB
fbem-6009	2	27	,	,	PUNCT
fbem-6009	2	28	and	and	CCONJ
fbem-6009	2	29	the	the	DET
fbem-6009	2	30	brand	brand	NOUN
fbem-6009	2	31	concept	concept	NOUN
fbem-6009	2	32	maps	map	NOUN
fbem-6009	2	33	technique	technique	NOUN
fbem-6009	2	34	is	be	AUX
fbem-6009	2	35	employed	employ	VERB
fbem-6009	2	36	to	to	PART
fbem-6009	2	37	illustrate	illustrate	VERB
fbem-6009	2	38	the	the	DET
fbem-6009	2	39	core	core	NOUN
fbem-6009	2	40	associations	association	NOUN
fbem-6009	2	41	and	and	CCONJ
fbem-6009	2	42	how	how	SCONJ
fbem-6009	2	43	they	they	PRON
fbem-6009	2	44	are	be	AUX
fbem-6009	2	45	linked	link	VERB
fbem-6009	2	46	in	in	ADP
fbem-6009	2	47	consumer	consumer	NOUN
fbem-6009	2	48	memory	memory	NOUN
fbem-6009	2	49	.	.	PUNCT
fbem-6009	3	1	the	the	DET
fbem-6009	3	2	two	two	NUM
fbem-6009	3	3	pillars	pillar	NOUN
fbem-6009	3	4	of	of	ADP
fbem-6009	3	5	rosewood	rosewood	PROPN
fbem-6009	3	6	london	london	PROPN
fbem-6009	3	7	's	's	PART
fbem-6009	3	8	brand	brand	NOUN
fbem-6009	3	9	knowledge	knowledge	NOUN
fbem-6009	3	10	,	,	PUNCT
fbem-6009	3	11	brand	brand	NOUN
fbem-6009	3	12	awareness	awareness	NOUN
fbem-6009	3	13	and	and	CCONJ
fbem-6009	3	14	brand	brand	NOUN
fbem-6009	3	15	image	image	NOUN
fbem-6009	3	16	,	,	PUNCT
fbem-6009	3	17	are	be	AUX
fbem-6009	3	18	explored	explore	VERB
fbem-6009	3	19	,	,	PUNCT
fbem-6009	3	20	and	and	CCONJ
fbem-6009	3	21	their	their	PRON
fbem-6009	3	22	impact	impact	NOUN
fbem-6009	3	23	on	on	ADP
fbem-6009	3	24	consumers	consumer	NOUN
fbem-6009	3	25	'	'	PART
fbem-6009	3	26	purchase	purchase	NOUN
fbem-6009	3	27	decisions	decision	NOUN
fbem-6009	3	28	is	be	AUX
fbem-6009	3	29	discussed	discuss	VERB
fbem-6009	3	30	.	.	PUNCT
fbem-6009	4	1	the	the	DET
fbem-6009	4	2	paper	paper	NOUN
fbem-6009	4	3	evaluates	evaluate	VERB
fbem-6009	4	4	rosewood	rosewood	PROPN
fbem-6009	4	5	london	london	PROPN
fbem-6009	4	6	's	's	PART
fbem-6009	4	7	brand	brand	NOUN
fbem-6009	4	8	equity	equity	NOUN
fbem-6009	4	9	from	from	ADP
fbem-6009	4	10	two	two	NUM
fbem-6009	4	11	dimensions	dimension	NOUN
fbem-6009	4	12	:	:	PUNCT
fbem-6009	4	13	brand	brand	NOUN
fbem-6009	4	14	feelings	feeling	NOUN
fbem-6009	4	15	and	and	CCONJ
fbem-6009	4	16	brand	brand	NOUN
fbem-6009	4	17	performance	performance	NOUN
fbem-6009	4	18	.	.	PUNCT
fbem-6009	5	1	additionally	additionally	ADV
fbem-6009	5	2	,	,	PUNCT
fbem-6009	5	3	the	the	DET
fbem-6009	5	4	paper	paper	NOUN
fbem-6009	5	5	discusses	discuss	VERB
fbem-6009	5	6	the	the	DET
fbem-6009	5	7	advantages	advantage	NOUN
fbem-6009	5	8	and	and	CCONJ
fbem-6009	5	9	disadvantages	disadvantage	NOUN
fbem-6009	5	10	of	of	ADP
fbem-6009	5	11	brand	brand	NOUN
fbem-6009	5	12	extensions	extension	NOUN
fbem-6009	5	13	in	in	ADP
fbem-6009	5	14	the	the	DET
fbem-6009	5	15	hospitality	hospitality	NOUN
fbem-6009	5	16	industry	industry	NOUN
fbem-6009	5	17	,	,	PUNCT
fbem-6009	5	18	and	and	CCONJ
fbem-6009	5	19	how	how	SCONJ
fbem-6009	5	20	rosewood	rosewood	ADJ
fbem-6009	5	21	london	london	PROPN
fbem-6009	5	22	can	can	AUX
fbem-6009	5	23	leverage	leverage	VERB
fbem-6009	5	24	its	its	PRON
fbem-6009	5	25	parent	parent	NOUN
fbem-6009	5	26	brand	brand	NOUN
fbem-6009	5	27	to	to	PART
fbem-6009	5	28	extend	extend	VERB
fbem-6009	5	29	its	its	PRON
fbem-6009	5	30	brand	brand	NOUN
fbem-6009	5	31	portfolio	portfolio	NOUN
fbem-6009	5	32	.	.	PUNCT
fbem-6009	6	1	overall	overall	ADV
fbem-6009	6	2	,	,	PUNCT
fbem-6009	6	3	the	the	DET
fbem-6009	6	4	paper	paper	NOUN
fbem-6009	6	5	provides	provide	VERB
fbem-6009	6	6	insights	insight	NOUN
fbem-6009	6	7	into	into	ADP
fbem-6009	6	8	the	the	DET
fbem-6009	6	9	strength	strength	NOUN
fbem-6009	6	10	of	of	ADP
fbem-6009	6	11	rosewood	rosewood	PROPN
fbem-6009	6	12	london	london	PROPN
fbem-6009	6	13	's	's	PART
fbem-6009	6	14	brand	brand	NOUN
fbem-6009	6	15	equity	equity	NOUN
fbem-6009	6	16	and	and	CCONJ
fbem-6009	6	17	offers	offer	VERB
fbem-6009	6	18	recommendations	recommendation	NOUN
fbem-6009	6	19	for	for	ADP
fbem-6009	6	20	how	how	SCONJ
fbem-6009	6	21	the	the	DET
fbem-6009	6	22	brand	brand	NOUN
fbem-6009	6	23	can	can	AUX
fbem-6009	6	24	further	far	ADV
fbem-6009	6	25	enhance	enhance	VERB
fbem-6009	6	26	its	its	PRON
fbem-6009	6	27	position	position	NOUN
fbem-6009	6	28	in	in	ADP
fbem-6009	6	29	the	the	DET
fbem-6009	6	30	luxury	luxury	NOUN
fbem-6009	6	31	hospitality	hospitality	NOUN
fbem-6009	6	32	market	market	NOUN
fbem-6009	6	33	.	.	PUNCT
fbem-6009	7	1	keywords	keyword	NOUN
fbem-6009	7	2	:	:	PUNCT
fbem-6009	7	3	customer	customer	NOUN
fbem-6009	7	4	-	-	PUNCT
fbem-6009	7	5	based	base	VERB
fbem-6009	7	6	brand	brand	NOUN
fbem-6009	7	7	equity	equity	NOUN
fbem-6009	7	8	,	,	PUNCT
fbem-6009	7	9	luxury	luxury	NOUN
fbem-6009	7	10	hotel	hotel	NOUN
fbem-6009	7	11	,	,	PUNCT
fbem-6009	7	12	brand	brand	NOUN
fbem-6009	7	13	knowledge	knowledge	NOUN
fbem-6009	7	14	,	,	PUNCT
fbem-6009	7	15	brand	brand	NOUN
fbem-6009	7	16	extension	extension	NOUN
fbem-6009	7	17	,	,	PUNCT
fbem-6009	7	18	logo	logo	NOUN
fbem-6009	7	19	,	,	PUNCT
fbem-6009	7	20	rosewood	rosewood	PROPN
fbem-6009	7	21	london	london	PROPN
fbem-6009	7	22	.	.	PUNCT
fbem-6009	8	1	1	1	X
fbem-6009	8	2	.	.	X
fbem-6009	8	3	customer	customer	NOUN
fbem-6009	8	4	-	-	PUNCT
fbem-6009	8	5	based	base	VERB
fbem-6009	8	6	brand	brand	NOUN
fbem-6009	8	7	equity	equity	NOUN
fbem-6009	8	8	to	to	PART
fbem-6009	8	9	understand	understand	VERB
fbem-6009	8	10	rosewood	rosewood	PROPN
fbem-6009	8	11	london	london	PROPN
fbem-6009	8	12	’s	’s	PART
fbem-6009	8	13	customer	customer	NOUN
fbem-6009	8	14	-	-	PUNCT
fbem-6009	8	15	based	base	VERB
fbem-6009	8	16	brand	brand	NOUN
fbem-6009	8	17	equity	equity	NOUN
fbem-6009	8	18	,	,	PUNCT
fbem-6009	8	19	brand	brand	NOUN
fbem-6009	8	20	associations	association	NOUN
fbem-6009	8	21	,	,	PUNCT
fbem-6009	8	22	that	that	PRON
fbem-6009	8	23	are	be	AUX
fbem-6009	8	24	favorable	favorable	ADJ
fbem-6009	8	25	,	,	PUNCT
fbem-6009	8	26	strong	strong	ADJ
fbem-6009	8	27	,	,	PUNCT
fbem-6009	8	28	and	and	CCONJ
fbem-6009	8	29	unique	unique	ADJ
fbem-6009	8	30	inside	inside	ADP
fbem-6009	8	31	the	the	DET
fbem-6009	8	32	consumer	consumer	NOUN
fbem-6009	8	33	mind	mind	NOUN
fbem-6009	8	34	,	,	PUNCT
fbem-6009	8	35	should	should	AUX
fbem-6009	8	36	be	be	AUX
fbem-6009	8	37	identified	identify	VERB
fbem-6009	8	38	(	(	PUNCT
fbem-6009	8	39	keller	keller	PROPN
fbem-6009	8	40	,	,	PUNCT
fbem-6009	8	41	1993	1993	NUM
fbem-6009	8	42	)	)	PUNCT
fbem-6009	8	43	.	.	PUNCT
fbem-6009	9	1	these	these	DET
fbem-6009	9	2	associations	association	NOUN
fbem-6009	9	3	are	be	AUX
fbem-6009	9	4	stored	store	VERB
fbem-6009	9	5	in	in	ADP
fbem-6009	9	6	networks	network	NOUN
fbem-6009	9	7	in	in	ADP
fbem-6009	9	8	consumer	consumer	NOUN
fbem-6009	9	9	memory	memory	NOUN
fbem-6009	9	10	,	,	PUNCT
fbem-6009	9	11	according	accord	VERB
fbem-6009	9	12	to	to	ADP
fbem-6009	9	13	the	the	DET
fbem-6009	9	14	associative	associative	ADJ
fbem-6009	9	15	network	network	NOUN
fbem-6009	9	16	memory	memory	NOUN
fbem-6009	9	17	model	model	NOUN
fbem-6009	9	18	(	(	PUNCT
fbem-6009	9	19	anderson	anderson	PROPN
fbem-6009	9	20	,	,	PUNCT
fbem-6009	9	21	1983	1983	NUM
fbem-6009	9	22	;	;	PUNCT
fbem-6009	9	23	teichert	teichert	ADJ
fbem-6009	9	24	and	and	CCONJ
fbem-6009	9	25	schöntag	schöntag	NOUN
fbem-6009	9	26	,	,	PUNCT
fbem-6009	9	27	2010	2010	NUM
fbem-6009	9	28	)	)	PUNCT
fbem-6009	9	29	.	.	PUNCT
fbem-6009	10	1	in	in	ADP
fbem-6009	10	2	mapping	map	VERB
fbem-6009	10	3	the	the	DET
fbem-6009	10	4	network	network	NOUN
fbem-6009	10	5	of	of	ADP
fbem-6009	10	6	brand	brand	NOUN
fbem-6009	10	7	associations	association	NOUN
fbem-6009	10	8	,	,	PUNCT
fbem-6009	10	9	the	the	DET
fbem-6009	10	10	bcm	bcm	NOUN
fbem-6009	10	11	(	(	PUNCT
fbem-6009	10	12	brand	brand	NOUN
fbem-6009	10	13	concept	concept	NOUN
fbem-6009	10	14	maps	map	NOUN
fbem-6009	10	15	)	)	PUNCT
fbem-6009	10	16	is	be	AUX
fbem-6009	10	17	a	a	DET
fbem-6009	10	18	superior	superior	ADJ
fbem-6009	10	19	technique	technique	NOUN
fbem-6009	10	20	which	which	PRON
fbem-6009	10	21	can	can	AUX
fbem-6009	10	22	illustrate	illustrate	VERB
fbem-6009	10	23	what	what	PRON
fbem-6009	10	24	the	the	DET
fbem-6009	10	25	core	core	NOUN
fbem-6009	10	26	associations	association	NOUN
fbem-6009	10	27	are	be	AUX
fbem-6009	10	28	and	and	CCONJ
fbem-6009	10	29	how	how	SCONJ
fbem-6009	10	30	they	they	PRON
fbem-6009	10	31	link	link	VERB
fbem-6009	10	32	to	to	ADP
fbem-6009	10	33	each	each	DET
fbem-6009	10	34	other	other	ADJ
fbem-6009	10	35	in	in	ADP
fbem-6009	10	36	consumer	consumer	NOUN
fbem-6009	10	37	memory	memory	NOUN
fbem-6009	10	38	.	.	PUNCT
fbem-6009	11	1	unlike	unlike	ADP
fbem-6009	11	2	some	some	DET
fbem-6009	11	3	exploratory	exploratory	ADJ
fbem-6009	11	4	design	design	NOUN
fbem-6009	11	5	methodologies	methodology	NOUN
fbem-6009	11	6	which	which	PRON
fbem-6009	11	7	require	require	VERB
fbem-6009	11	8	statistical	statistical	ADJ
fbem-6009	11	9	training	training	NOUN
fbem-6009	11	10	or	or	CCONJ
fbem-6009	11	11	interview	interview	NOUN
fbem-6009	11	12	skills	skill	NOUN
fbem-6009	11	13	,	,	PUNCT
fbem-6009	11	14	the	the	DET
fbem-6009	11	15	bcm	bcm	NOUN
fbem-6009	11	16	is	be	AUX
fbem-6009	11	17	less	less	ADJ
fbem-6009	11	18	time	time	NOUN
fbem-6009	11	19	-	-	PUNCT
fbem-6009	11	20	consuming	consume	VERB
fbem-6009	11	21	,	,	PUNCT
fbem-6009	11	22	more	more	ADJ
fbem-6009	11	23	cost	cost	NOUN
fbem-6009	11	24	-	-	PUNCT
fbem-6009	11	25	efficient	efficient	ADJ
fbem-6009	11	26	and	and	CCONJ
fbem-6009	11	27	easier	easy	ADJ
fbem-6009	11	28	to	to	PART
fbem-6009	11	29	be	be	AUX
fbem-6009	11	30	conducted	conduct	VERB
fbem-6009	11	31	.	.	PUNCT
fbem-6009	12	1	the	the	DET
fbem-6009	12	2	limitation	limitation	NOUN
fbem-6009	12	3	,	,	PUNCT
fbem-6009	12	4	however	however	ADV
fbem-6009	12	5	,	,	PUNCT
fbem-6009	12	6	is	be	AUX
fbem-6009	12	7	that	that	SCONJ
fbem-6009	12	8	the	the	DET
fbem-6009	12	9	nature	nature	NOUN
fbem-6009	12	10	of	of	ADP
fbem-6009	12	11	relationships	relationship	NOUN
fbem-6009	12	12	between	between	ADP
fbem-6009	12	13	rosewood	rosewood	PROPN
fbem-6009	12	14	london	london	PROPN
fbem-6009	12	15	’s	’s	PART
fbem-6009	12	16	brand	brand	NOUN
fbem-6009	12	17	associations	association	NOUN
fbem-6009	12	18	can	can	AUX
fbem-6009	12	19	not	not	PART
fbem-6009	12	20	be	be	AUX
fbem-6009	12	21	identified	identify	VERB
fbem-6009	12	22	with	with	ADP
fbem-6009	12	23	this	this	DET
fbem-6009	12	24	methodology	methodology	NOUN
fbem-6009	12	25	(	(	PUNCT
fbem-6009	12	26	john	john	PROPN
fbem-6009	12	27	et	et	PROPN
fbem-6009	12	28	al	al	PROPN
fbem-6009	12	29	.	.	PROPN
fbem-6009	12	30	,	,	PUNCT
fbem-6009	12	31	2006	2006	NUM
fbem-6009	12	32	)	)	PUNCT
fbem-6009	12	33	.	.	PUNCT
fbem-6009	13	1	this	this	DET
fbem-6009	13	2	association	association	NOUN
fbem-6009	13	3	network	network	NOUN
fbem-6009	13	4	constitutes	constitute	VERB
fbem-6009	13	5	brand	brand	NOUN
fbem-6009	13	6	knowledge	knowledge	NOUN
fbem-6009	13	7	.	.	PUNCT
fbem-6009	14	1	there	there	PRON
fbem-6009	14	2	are	be	VERB
fbem-6009	14	3	arguably	arguably	ADV
fbem-6009	14	4	two	two	NUM
fbem-6009	14	5	pillars	pillar	NOUN
fbem-6009	14	6	of	of	ADP
fbem-6009	14	7	rosewood	rosewood	PROPN
fbem-6009	14	8	london	london	PROPN
fbem-6009	14	9	’s	’s	PART
fbem-6009	14	10	brand	brand	NOUN
fbem-6009	14	11	knowledge	knowledge	NOUN
fbem-6009	14	12	:	:	PUNCT
fbem-6009	14	13	brand	brand	NOUN
fbem-6009	14	14	awareness	awareness	NOUN
fbem-6009	14	15	and	and	CCONJ
fbem-6009	14	16	brand	brand	NOUN
fbem-6009	14	17	image	image	NOUN
fbem-6009	14	18	.	.	PUNCT
fbem-6009	15	1	brand	brand	NOUN
fbem-6009	15	2	awareness	awareness	NOUN
fbem-6009	15	3	plays	play	VERB
fbem-6009	15	4	a	a	DET
fbem-6009	15	5	vital	vital	ADJ
fbem-6009	15	6	role	role	NOUN
fbem-6009	15	7	in	in	ADP
fbem-6009	15	8	rosewood	rosewood	PROPN
fbem-6009	15	9	london	london	PROPN
fbem-6009	15	10	’s	’s	PART
fbem-6009	15	11	brand	brand	NOUN
fbem-6009	15	12	knowledge	knowledge	NOUN
fbem-6009	15	13	for	for	ADP
fbem-6009	15	14	three	three	NUM
fbem-6009	15	15	main	main	ADJ
fbem-6009	15	16	reasons	reason	NOUN
fbem-6009	15	17	.	.	PUNCT
fbem-6009	16	1	first	first	ADV
fbem-6009	16	2	,	,	PUNCT
fbem-6009	16	3	it	it	PRON
fbem-6009	16	4	can	can	AUX
fbem-6009	16	5	remind	remind	VERB
fbem-6009	16	6	consumers	consumer	NOUN
fbem-6009	16	7	of	of	ADP
fbem-6009	16	8	this	this	DET
fbem-6009	16	9	specific	specific	ADJ
fbem-6009	16	10	hotel	hotel	NOUN
fbem-6009	16	11	when	when	SCONJ
fbem-6009	16	12	they	they	PRON
fbem-6009	16	13	think	think	VERB
fbem-6009	16	14	about	about	ADP
fbem-6009	16	15	the	the	DET
fbem-6009	16	16	product	product	NOUN
fbem-6009	16	17	category	category	NOUN
fbem-6009	16	18	–	–	PUNCT
fbem-6009	16	19	luxury	luxury	NOUN
fbem-6009	16	20	hospitality	hospitality	NOUN
fbem-6009	16	21	.	.	PUNCT
fbem-6009	17	1	second	second	ADJ
fbem-6009	17	2	,	,	PUNCT
fbem-6009	17	3	it	it	PRON
fbem-6009	17	4	could	could	AUX
fbem-6009	17	5	affect	affect	VERB
fbem-6009	17	6	consumers	consumer	NOUN
fbem-6009	17	7	’	'	PUNCT
fbem-6009	17	8	purchase	purchase	NOUN
fbem-6009	17	9	decisions	decision	NOUN
fbem-6009	17	10	.	.	PUNCT
fbem-6009	18	1	finally	finally	ADV
fbem-6009	18	2	,	,	PUNCT
fbem-6009	18	3	it	it	PRON
fbem-6009	18	4	influences	influence	VERB
fbem-6009	18	5	the	the	DET
fbem-6009	18	6	way	way	NOUN
fbem-6009	18	7	how	how	SCONJ
fbem-6009	18	8	the	the	DET
fbem-6009	18	9	hotel	hotel	NOUN
fbem-6009	18	10	’s	’s	PART
fbem-6009	18	11	brand	brand	NOUN
fbem-6009	18	12	associations	association	NOUN
fbem-6009	18	13	are	be	AUX
fbem-6009	18	14	formed	form	VERB
fbem-6009	18	15	and	and	CCONJ
fbem-6009	18	16	linked	link	VERB
fbem-6009	18	17	(	(	PUNCT
fbem-6009	18	18	keller	keller	PROPN
fbem-6009	18	19	,	,	PUNCT
fbem-6009	18	20	1993	1993	NUM
fbem-6009	18	21	)	)	PUNCT
fbem-6009	18	22	.	.	PUNCT
fbem-6009	19	1	favorable	favorable	ADJ
fbem-6009	19	2	brand	brand	NOUN
fbem-6009	19	3	image	image	NOUN
fbem-6009	19	4	might	might	AUX
fbem-6009	19	5	help	help	VERB
fbem-6009	19	6	rosewood	rosewood	PROPN
fbem-6009	19	7	london	london	PROPN
fbem-6009	19	8	become	become	VERB
fbem-6009	19	9	‘	'	PUNCT
fbem-6009	19	10	prototypical	prototypical	ADJ
fbem-6009	19	11	’	'	PUNCT
fbem-6009	19	12	as	as	ADP
fbem-6009	19	13	an	an	DET
fbem-6009	19	14	‘	'	PUNCT
fbem-6009	19	15	exemplar	exemplar	NOUN
fbem-6009	19	16	’	'	PUNCT
fbem-6009	19	17	that	that	PRON
fbem-6009	19	18	represents	represent	VERB
fbem-6009	19	19	the	the	DET
fbem-6009	19	20	product	product	NOUN
fbem-6009	19	21	category	category	NOUN
fbem-6009	19	22	among	among	ADP
fbem-6009	19	23	luxury	luxury	NOUN
fbem-6009	19	24	hotels	hotel	NOUN
fbem-6009	19	25	in	in	ADP
fbem-6009	19	26	the	the	DET
fbem-6009	19	27	uk	uk	PROPN
fbem-6009	19	28	or	or	CCONJ
fbem-6009	19	29	even	even	ADV
fbem-6009	19	30	worldwide	worldwide	ADV
fbem-6009	19	31	.	.	PUNCT
fbem-6009	20	1	with	with	ADP
fbem-6009	20	2	strong	strong	ADJ
fbem-6009	20	3	brand	brand	NOUN
fbem-6009	20	4	image	image	NOUN
fbem-6009	20	5	,	,	PUNCT
fbem-6009	20	6	the	the	DET
fbem-6009	20	7	ideal	ideal	ADJ
fbem-6009	20	8	scenario	scenario	NOUN
fbem-6009	20	9	is	be	AUX
fbem-6009	20	10	that	that	SCONJ
fbem-6009	20	11	when	when	SCONJ
fbem-6009	20	12	consumers	consumer	NOUN
fbem-6009	20	13	think	think	VERB
fbem-6009	20	14	of	of	ADP
fbem-6009	20	15	luxury	luxury	NOUN
fbem-6009	20	16	hospitality	hospitality	NOUN
fbem-6009	20	17	,	,	PUNCT
fbem-6009	20	18	rosewood	rosewood	PROPN
fbem-6009	20	19	london	london	PROPN
fbem-6009	20	20	is	be	AUX
fbem-6009	20	21	the	the	DET
fbem-6009	20	22	first	first	ADJ
fbem-6009	20	23	one	one	NOUN
fbem-6009	20	24	that	that	PRON
fbem-6009	20	25	comes	come	VERB
fbem-6009	20	26	to	to	ADP
fbem-6009	20	27	the	the	DET
fbem-6009	20	28	consumer	consumer	NOUN
fbem-6009	20	29	’s	’s	PART
fbem-6009	20	30	mind	mind	NOUN
fbem-6009	20	31	(	(	PUNCT
fbem-6009	20	32	rosch	rosch	ADJ
fbem-6009	20	33	and	and	CCONJ
fbem-6009	20	34	mervis	mervis	ADJ
fbem-6009	20	35	1975	1975	NUM
fbem-6009	20	36	;	;	PUNCT
fbem-6009	20	37	nedungadi	nedungadi	NOUN
fbem-6009	20	38	and	and	CCONJ
fbem-6009	20	39	hutchinson	hutchinson	PROPN
fbem-6009	20	40	1985	1985	NUM
fbem-6009	20	41	;	;	PUNCT
fbem-6009	20	42	ward	ward	NOUN
fbem-6009	20	43	and	and	CCONJ
fbem-6009	20	44	loken	loken	PROPN
fbem-6009	20	45	1986	1986	NUM
fbem-6009	20	46	;	;	PUNCT
fbem-6009	20	47	cohen	cohen	PROPN
fbem-6009	20	48	and	and	CCONJ
fbem-6009	20	49	basu	basu	PROPN
fbem-6009	20	50	1987	1987	NUM
fbem-6009	20	51	)	)	PUNCT
fbem-6009	20	52	.	.	PUNCT
fbem-6009	21	1	however	however	ADV
fbem-6009	21	2	,	,	PUNCT
fbem-6009	21	3	in	in	ADP
fbem-6009	21	4	most	most	ADJ
fbem-6009	21	5	cases	case	NOUN
fbem-6009	21	6	,	,	PUNCT
fbem-6009	21	7	the	the	DET
fbem-6009	21	8	associations	association	NOUN
fbem-6009	21	9	of	of	ADP
fbem-6009	21	10	luxury	luxury	NOUN
fbem-6009	21	11	hospitality	hospitality	NOUN
fbem-6009	21	12	are	be	AUX
fbem-6009	21	13	not	not	PART
fbem-6009	21	14	linked	link	VERB
fbem-6009	21	15	to	to	ADP
fbem-6009	21	16	one	one	NUM
fbem-6009	21	17	specific	specific	ADJ
fbem-6009	21	18	hotel	hotel	NOUN
fbem-6009	21	19	but	but	CCONJ
fbem-6009	21	20	also	also	ADV
fbem-6009	21	21	other	other	ADJ
fbem-6009	21	22	brands	brand	NOUN
fbem-6009	21	23	,	,	PUNCT
fbem-6009	21	24	for	for	ADP
fbem-6009	21	25	example	example	NOUN
fbem-6009	21	26	four	four	NUM
fbem-6009	21	27	seasons	season	NOUN
fbem-6009	21	28	,	,	PUNCT
fbem-6009	21	29	the	the	DET
fbem-6009	21	30	ritz	ritz	PROPN
fbem-6009	21	31	carlton	carlton	PROPN
fbem-6009	21	32	and	and	CCONJ
fbem-6009	21	33	mandarin	mandarin	PROPN
fbem-6009	21	34	oriental	oriental	PROPN
fbem-6009	21	35	(	(	PUNCT
fbem-6009	21	36	nedungadi	nedungadi	NOUN
fbem-6009	21	37	and	and	CCONJ
fbem-6009	21	38	hutchinson	hutchinson	PROPN
fbem-6009	21	39	1985	1985	NUM
fbem-6009	21	40	;	;	PUNCT
fbem-6009	21	41	ward	ward	NOUN
fbem-6009	21	42	and	and	CCONJ
fbem-6009	21	43	loken	loken	PROPN
fbem-6009	21	44	1986	1986	NUM
fbem-6009	21	45	)	)	PUNCT
fbem-6009	21	46	.	.	PUNCT
fbem-6009	22	1	apart	apart	ADV
fbem-6009	22	2	from	from	ADP
fbem-6009	22	3	that	that	PRON
fbem-6009	22	4	,	,	PUNCT
fbem-6009	22	5	a	a	DET
fbem-6009	22	6	drawback	drawback	NOUN
fbem-6009	22	7	for	for	ADP
fbem-6009	22	8	rosewood	rosewood	NOUN
fbem-6009	22	9	london	london	PROPN
fbem-6009	22	10	sharing	sharing	NOUN
fbem-6009	22	11	associations	association	NOUN
fbem-6009	22	12	with	with	ADP
fbem-6009	22	13	other	other	ADJ
fbem-6009	22	14	luxury	luxury	NOUN
fbem-6009	22	15	hotel	hotel	NOUN
fbem-6009	22	16	brands	brand	NOUN
fbem-6009	22	17	is	be	AUX
fbem-6009	22	18	that	that	SCONJ
fbem-6009	22	19	it	it	PRON
fbem-6009	22	20	could	could	AUX
fbem-6009	22	21	cause	cause	VERB
fbem-6009	22	22	confusion	confusion	NOUN
fbem-6009	22	23	among	among	ADP
fbem-6009	22	24	consumers	consumer	NOUN
fbem-6009	22	25	.	.	PUNCT
fbem-6009	23	1	for	for	ADP
fbem-6009	23	2	instance	instance	NOUN
fbem-6009	23	3	,	,	PUNCT
fbem-6009	23	4	when	when	SCONJ
fbem-6009	23	5	they	they	PRON
fbem-6009	23	6	recall	recall	VERB
fbem-6009	23	7	the	the	DET
fbem-6009	23	8	marketing	marketing	NOUN
fbem-6009	23	9	effects	effect	NOUN
fbem-6009	23	10	of	of	ADP
fbem-6009	23	11	rosewood	rosewood	PROPN
fbem-6009	23	12	london	london	PROPN
fbem-6009	23	13	,	,	PUNCT
fbem-6009	23	14	there	there	PRON
fbem-6009	23	15	might	might	AUX
fbem-6009	23	16	be	be	AUX
fbem-6009	23	17	an	an	DET
fbem-6009	23	18	‘	'	PUNCT
fbem-6009	23	19	interference	interference	NOUN
fbem-6009	23	20	’	'	PUNCT
fbem-6009	23	21	in	in	ADP
fbem-6009	23	22	their	their	PRON
fbem-6009	23	23	memory	memory	NOUN
fbem-6009	23	24	,	,	PUNCT
fbem-6009	23	25	possibly	possibly	ADV
fbem-6009	23	26	leading	lead	VERB
fbem-6009	23	27	to	to	ADP
fbem-6009	23	28	a	a	DET
fbem-6009	23	29	lower	low	ADJ
fbem-6009	23	30	brand	brand	NOUN
fbem-6009	23	31	evaluation	evaluation	NOUN
fbem-6009	23	32	(	(	PUNCT
fbem-6009	23	33	keller	keller	PROPN
fbem-6009	23	34	,	,	PUNCT
fbem-6009	23	35	1987	1987	NUM
fbem-6009	23	36	;	;	PUNCT
fbem-6009	23	37	burke	burke	NOUN
fbem-6009	23	38	and	and	CCONJ
fbem-6009	23	39	srull	srull	NOUN
fbem-6009	23	40	,	,	PUNCT
fbem-6009	23	41	1988	1988	NUM
fbem-6009	23	42	)	)	PUNCT
fbem-6009	23	43	.	.	PUNCT
fbem-6009	24	1	in	in	ADP
fbem-6009	24	2	summary	summary	NOUN
fbem-6009	24	3	,	,	PUNCT
fbem-6009	24	4	with	with	ADP
fbem-6009	24	5	positive	positive	ADJ
fbem-6009	24	6	brand	brand	NOUN
fbem-6009	24	7	associations	association	NOUN
fbem-6009	24	8	in	in	ADP
fbem-6009	24	9	mind	mind	NOUN
fbem-6009	24	10	,	,	PUNCT
fbem-6009	24	11	customers	customer	NOUN
fbem-6009	24	12	and	and	CCONJ
fbem-6009	24	13	prospects	prospect	NOUN
fbem-6009	24	14	of	of	ADP
fbem-6009	24	15	rosewood	rosewood	PROPN
fbem-6009	24	16	london	london	PROPN
fbem-6009	24	17	are	be	AUX
fbem-6009	24	18	likely	likely	ADJ
fbem-6009	24	19	to	to	PART
fbem-6009	24	20	respond	respond	VERB
fbem-6009	24	21	positively	positively	ADV
fbem-6009	24	22	and	and	CCONJ
fbem-6009	24	23	differentially	differentially	ADV
fbem-6009	24	24	to	to	ADP
fbem-6009	24	25	the	the	DET
fbem-6009	24	26	marketing	marketing	NOUN
fbem-6009	24	27	effects	effect	NOUN
fbem-6009	24	28	of	of	ADP
fbem-6009	24	29	this	this	DET
fbem-6009	24	30	hotel	hotel	NOUN
fbem-6009	24	31	.	.	PUNCT
fbem-6009	25	1	but	but	CCONJ
fbem-6009	25	2	it	it	PRON
fbem-6009	25	3	might	might	AUX
fbem-6009	25	4	be	be	AUX
fbem-6009	25	5	impossible	impossible	ADJ
fbem-6009	25	6	for	for	SCONJ
fbem-6009	25	7	a	a	DET
fbem-6009	25	8	specific	specific	ADJ
fbem-6009	25	9	hotel	hotel	NOUN
fbem-6009	25	10	to	to	PART
fbem-6009	25	11	become	become	VERB
fbem-6009	25	12	the	the	DET
fbem-6009	25	13	only	only	ADJ
fbem-6009	25	14	giant	giant	NOUN
fbem-6009	25	15	in	in	ADP
fbem-6009	25	16	the	the	DET
fbem-6009	25	17	luxury	luxury	NOUN
fbem-6009	25	18	hospitality	hospitality	NOUN
fbem-6009	25	19	industry	industry	NOUN
fbem-6009	25	20	to	to	ADP
fbem-6009	25	21	an	an	DET
fbem-6009	25	22	extent	extent	NOUN
fbem-6009	25	23	.	.	PUNCT
fbem-6009	26	1	1.1	1.1	NUM
fbem-6009	26	2	.	.	PUNCT
fbem-6009	27	1	brand	brand	NOUN
fbem-6009	27	2	feelings	feeling	NOUN
fbem-6009	27	3	the	the	DET
fbem-6009	27	4	strength	strength	NOUN
fbem-6009	27	5	of	of	ADP
fbem-6009	27	6	rosewood	rosewood	PROPN
fbem-6009	27	7	london	london	PROPN
fbem-6009	27	8	’s	’s	PART
fbem-6009	27	9	customer	customer	NOUN
fbem-6009	27	10	-	-	PUNCT
fbem-6009	27	11	based	base	VERB
fbem-6009	27	12	brand	brand	NOUN
fbem-6009	27	13	equity	equity	NOUN
fbem-6009	27	14	can	can	AUX
fbem-6009	27	15	be	be	AUX
fbem-6009	27	16	evaluated	evaluate	VERB
fbem-6009	27	17	from	from	ADP
fbem-6009	27	18	two	two	NUM
fbem-6009	27	19	main	main	ADJ
fbem-6009	27	20	dimensions	dimension	NOUN
fbem-6009	27	21	including	include	VERB
fbem-6009	27	22	brand	brand	NOUN
fbem-6009	27	23	feelings	feeling	NOUN
fbem-6009	27	24	and	and	CCONJ
fbem-6009	27	25	brand	brand	NOUN
fbem-6009	27	26	performance	performance	NOUN
fbem-6009	27	27	.	.	PUNCT
fbem-6009	28	1	there	there	PRON
fbem-6009	28	2	are	be	VERB
fbem-6009	28	3	six	six	NUM
fbem-6009	28	4	key	key	ADJ
fbem-6009	28	5	types	type	NOUN
fbem-6009	28	6	of	of	ADP
fbem-6009	28	7	brand	brand	NOUN
fbem-6009	28	8	feelings	feeling	NOUN
fbem-6009	28	9	,	,	PUNCT
fbem-6009	28	10	which	which	PRON
fbem-6009	28	11	could	could	AUX
fbem-6009	28	12	be	be	AUX
fbem-6009	28	13	defined	define	VERB
fbem-6009	28	14	as	as	ADP
fbem-6009	28	15	customers	customer	NOUN
fbem-6009	28	16	’	’	PART
fbem-6009	28	17	emotional	emotional	ADJ
fbem-6009	28	18	responses	response	NOUN
fbem-6009	28	19	and	and	CCONJ
fbem-6009	28	20	reactions	reaction	NOUN
fbem-6009	28	21	,	,	PUNCT
fbem-6009	28	22	including	include	VERB
fbem-6009	28	23	warmth	warmth	NOUN
fbem-6009	28	24	,	,	PUNCT
fbem-6009	28	25	fun	fun	NOUN
fbem-6009	28	26	,	,	PUNCT
fbem-6009	28	27	excitement	excitement	NOUN
fbem-6009	28	28	,	,	PUNCT
fbem-6009	28	29	security	security	NOUN
fbem-6009	28	30	,	,	PUNCT
fbem-6009	28	31	social	social	ADJ
fbem-6009	28	32	approval	approval	NOUN
fbem-6009	28	33	,	,	PUNCT
fbem-6009	28	34	and	and	CCONJ
fbem-6009	28	35	self	self	NOUN
fbem-6009	28	36	-	-	PUNCT
fbem-6009	28	37	respect	respect	NOUN
fbem-6009	28	38	(	(	PUNCT
fbem-6009	28	39	lynn	lynn	PROPN
fbem-6009	28	40	el	el	PROPN
fbem-6009	28	41	al	al	PROPN
fbem-6009	28	42	.	.	PROPN
fbem-6009	28	43	,	,	PUNCT
fbem-6009	28	44	1988	1988	NUM
fbem-6009	28	45	;	;	PUNCT
fbem-6009	28	46	keller	keller	PROPN
fbem-6009	28	47	et	et	PROPN
fbem-6009	28	48	al	al	PROPN
fbem-6009	28	49	.	.	PROPN
fbem-6009	28	50	,	,	PUNCT
fbem-6009	28	51	2012	2012	NUM
fbem-6009	28	52	)	)	PUNCT
fbem-6009	28	53	.	.	PUNCT
fbem-6009	29	1	rosewood	rosewood	PROPN
fbem-6009	29	2	london	london	PROPN
fbem-6009	29	3	mainly	mainly	ADV
fbem-6009	29	4	conveys	convey	VERB
fbem-6009	29	5	four	four	NUM
fbem-6009	29	6	feelings	feeling	NOUN
fbem-6009	29	7	:	:	PUNCT
fbem-6009	29	8	warmth	warmth	NOUN
fbem-6009	29	9	,	,	PUNCT
fbem-6009	29	10	security	security	NOUN
fbem-6009	29	11	,	,	PUNCT
fbem-6009	29	12	social	social	ADJ
fbem-6009	29	13	approval	approval	NOUN
fbem-6009	29	14	,	,	PUNCT
fbem-6009	29	15	and	and	CCONJ
fbem-6009	29	16	self	self	NOUN
fbem-6009	29	17	-	-	PUNCT
fbem-6009	29	18	respect	respect	NOUN
fbem-6009	29	19	.	.	PUNCT
fbem-6009	30	1	some	some	DET
fbem-6009	30	2	intimate	intimate	ADJ
fbem-6009	30	3	service	service	NOUN
fbem-6009	30	4	concerning	concern	VERB
fbem-6009	30	5	wellness	wellness	NOUN
fbem-6009	30	6	,	,	PUNCT
fbem-6009	30	7	for	for	ADP
fbem-6009	30	8	example	example	NOUN
fbem-6009	30	9	sense	sense	NOUN
fbem-6009	30	10	spa	spa	NOUN
fbem-6009	30	11	features	feature	VERB
fbem-6009	30	12	‘	'	PUNCT
fbem-6009	30	13	a	a	DET
fbem-6009	30	14	sense	sense	NOUN
fbem-6009	30	15	of	of	ADP
fbem-6009	30	16	tranquility	tranquility	NOUN
fbem-6009	30	17	’	'	PUNCT
fbem-6009	30	18	and	and	CCONJ
fbem-6009	30	19	a	a	DET
fbem-6009	30	20	soothing	soothe	VERB
fbem-6009	30	21	ambience	ambience	NOUN
fbem-6009	30	22	with	with	ADP
fbem-6009	30	23	‘	'	PUNCT
fbem-6009	30	24	bamboo	bamboo	NOUN
fbem-6009	30	25	walls	wall	NOUN
fbem-6009	30	26	’	'	PUNCT
fbem-6009	30	27	,	,	PUNCT
fbem-6009	30	28	‘	'	PUNCT
fbem-6009	30	29	soft	soft	ADJ
fbem-6009	30	30	lighting	lighting	NOUN
fbem-6009	30	31	’	'	PUNCT
fbem-6009	30	32	,	,	PUNCT
fbem-6009	30	33	and	and	CCONJ
fbem-6009	30	34	‘	'	PUNCT
fbem-6009	30	35	wooden	wooden	ADJ
fbem-6009	30	36	walkways	walkway	NOUN
fbem-6009	30	37	’	'	PUNCT
fbem-6009	30	38	described	describe	VERB
fbem-6009	30	39	on	on	ADP
fbem-6009	30	40	its	its	PRON
fbem-6009	30	41	official	official	ADJ
fbem-6009	30	42	website	website	NOUN
fbem-6009	30	43	.	.	PUNCT
fbem-6009	31	1	262	262	NUM
fbem-6009	31	2	rooms	room	NOUN
fbem-6009	31	3	and	and	CCONJ
fbem-6009	31	4	45	45	NUM
fbem-6009	31	5	luxury	luxury	NOUN
fbem-6009	31	6	suites	suite	NOUN
fbem-6009	31	7	are	be	AUX
fbem-6009	31	8	provided	provide	VERB
fbem-6009	31	9	for	for	ADP
fbem-6009	31	10	customers	customer	NOUN
fbem-6009	31	11	enhanced	enhance	VERB
fbem-6009	31	12	with	with	ADP
fbem-6009	31	13	personalized	personalized	ADJ
fbem-6009	31	14	butler	butler	NOUN
fbem-6009	31	15	service	service	NOUN
fbem-6009	31	16	and	and	CCONJ
fbem-6009	31	17	room	room	NOUN
fbem-6009	31	18	amenities	amenity	NOUN
fbem-6009	31	19	such	such	ADJ
fbem-6009	31	20	as	as	ADP
fbem-6009	31	21	a	a	DET
fbem-6009	31	22	safe	safe	ADJ
fbem-6009	31	23	box	box	NOUN
fbem-6009	31	24	to	to	PART
fbem-6009	31	25	ensure	ensure	VERB
fbem-6009	31	26	their	their	PRON
fbem-6009	31	27	privacy	privacy	NOUN
fbem-6009	31	28	and	and	CCONJ
fbem-6009	31	29	safety	safety	NOUN
fbem-6009	31	30	.	.	PUNCT
fbem-6009	32	1	consumers	consumer	NOUN
fbem-6009	32	2	feel	feel	VERB
fbem-6009	32	3	a	a	DET
fbem-6009	32	4	sense	sense	NOUN
fbem-6009	32	5	of	of	ADP
fbem-6009	32	6	pride	pride	NOUN
fbem-6009	32	7	and	and	CCONJ
fbem-6009	32	8	think	think	VERB
fbem-6009	32	9	that	that	SCONJ
fbem-6009	32	10	others	other	NOUN
fbem-6009	32	11	speak	speak	VERB
fbem-6009	32	12	highly	highly	ADV
fbem-6009	32	13	of	of	ADP
fbem-6009	32	14	their	their	PRON
fbem-6009	32	15	behaviors	behavior	NOUN
fbem-6009	32	16	,	,	PUNCT
fbem-6009	32	17	which	which	PRON
fbem-6009	32	18	can	can	AUX
fbem-6009	32	19	be	be	AUX
fbem-6009	32	20	seen	see	VERB
fbem-6009	32	21	from	from	ADP
fbem-6009	32	22	some	some	DET
fbem-6009	32	23	authentic	authentic	ADJ
fbem-6009	32	24	comments	comment	NOUN
fbem-6009	32	25	on	on	ADP
fbem-6009	32	26	social	social	ADJ
fbem-6009	32	27	media	medium	NOUN
fbem-6009	32	28	.	.	PUNCT
fbem-6009	33	1	1.2	1.2	NUM
fbem-6009	33	2	.	.	PUNCT
fbem-6009	33	3	brand	brand	NOUN
fbem-6009	33	4	performance	performance	NOUN
fbem-6009	33	5	brand	brand	NOUN
fbem-6009	33	6	performance	performance	NOUN
fbem-6009	33	7	refers	refer	VERB
fbem-6009	33	8	to	to	ADP
fbem-6009	33	9	how	how	SCONJ
fbem-6009	33	10	customers	customer	NOUN
fbem-6009	33	11	’	'	PUNCT
fbem-6009	33	12	needs	need	NOUN
fbem-6009	33	13	are	be	AUX
fbem-6009	33	14	satisfied	satisfied	ADJ
fbem-6009	33	15	.	.	PUNCT
fbem-6009	34	1	rosewood	rosewood	PROPN
fbem-6009	34	2	london	london	PROPN
fbem-6009	34	3	creates	create	VERB
fbem-6009	34	4	superior	superior	ADJ
fbem-6009	34	5	brand	brand	NOUN
fbem-6009	34	6	112	112	NUM
fbem-6009	34	7	performance	performance	NOUN
fbem-6009	34	8	for	for	ADP
fbem-6009	34	9	its	its	PRON
fbem-6009	34	10	product	product	NOUN
fbem-6009	34	11	reliability	reliability	NOUN
fbem-6009	34	12	and	and	CCONJ
fbem-6009	34	13	serviceability	serviceability	NOUN
fbem-6009	34	14	,	,	PUNCT
fbem-6009	34	15	service	service	NOUN
fbem-6009	34	16	effectiveness	effectiveness	NOUN
fbem-6009	34	17	and	and	CCONJ
fbem-6009	34	18	efficiency	efficiency	NOUN
fbem-6009	34	19	,	,	PUNCT
fbem-6009	34	20	style	style	NOUN
fbem-6009	34	21	and	and	CCONJ
fbem-6009	34	22	design	design	NOUN
fbem-6009	34	23	,	,	PUNCT
fbem-6009	34	24	as	as	ADV
fbem-6009	34	25	well	well	ADV
fbem-6009	34	26	as	as	ADP
fbem-6009	34	27	price	price	NOUN
fbem-6009	34	28	(	(	PUNCT
fbem-6009	34	29	garvin	garvin	PROPN
fbem-6009	34	30	,	,	PUNCT
fbem-6009	34	31	2000	2000	NUM
fbem-6009	34	32	;	;	PUNCT
fbem-6009	34	33	keller	keller	PROPN
fbem-6009	34	34	et	et	PROPN
fbem-6009	34	35	al	al	PROPN
fbem-6009	34	36	.	.	PROPN
fbem-6009	34	37	,	,	PUNCT
fbem-6009	34	38	2012	2012	NUM
fbem-6009	34	39	)	)	PUNCT
fbem-6009	34	40	.	.	PUNCT
fbem-6009	35	1	product	product	NOUN
fbem-6009	35	2	reliability	reliability	NOUN
fbem-6009	35	3	means	mean	VERB
fbem-6009	35	4	the	the	DET
fbem-6009	35	5	consistency	consistency	NOUN
fbem-6009	35	6	of	of	ADP
fbem-6009	35	7	performance	performance	NOUN
fbem-6009	35	8	over	over	ADP
fbem-6009	35	9	time	time	NOUN
fbem-6009	35	10	,	,	PUNCT
fbem-6009	35	11	while	while	SCONJ
fbem-6009	35	12	product	product	NOUN
fbem-6009	35	13	serviceability	serviceability	NOUN
fbem-6009	35	14	is	be	AUX
fbem-6009	35	15	considered	consider	VERB
fbem-6009	35	16	as	as	SCONJ
fbem-6009	35	17	the	the	DET
fbem-6009	35	18	ease	ease	NOUN
fbem-6009	35	19	of	of	ADP
fbem-6009	35	20	service	service	NOUN
fbem-6009	35	21	particularly	particularly	ADV
fbem-6009	35	22	when	when	SCONJ
fbem-6009	35	23	concerns	concern	NOUN
fbem-6009	35	24	are	be	AUX
fbem-6009	35	25	raised	raise	VERB
fbem-6009	35	26	.	.	PUNCT
fbem-6009	36	1	these	these	PRON
fbem-6009	36	2	are	be	AUX
fbem-6009	36	3	achieved	achieve	VERB
fbem-6009	36	4	well	well	ADV
fbem-6009	36	5	by	by	ADP
fbem-6009	36	6	handling	handle	VERB
fbem-6009	36	7	some	some	DET
fbem-6009	36	8	complaints	complaint	NOUN
fbem-6009	36	9	regarding	regard	VERB
fbem-6009	36	10	the	the	DET
fbem-6009	36	11	service	service	NOUN
fbem-6009	36	12	or	or	CCONJ
fbem-6009	36	13	amenities	amenity	NOUN
fbem-6009	36	14	with	with	ADP
fbem-6009	36	15	prompt	prompt	ADJ
fbem-6009	36	16	actions	action	NOUN
fbem-6009	36	17	and	and	CCONJ
fbem-6009	36	18	consistent	consistent	ADJ
fbem-6009	36	19	courtesy	courtesy	NOUN
fbem-6009	36	20	,	,	PUNCT
fbem-6009	36	21	known	know	VERB
fbem-6009	36	22	from	from	ADP
fbem-6009	36	23	the	the	DET
fbem-6009	36	24	feedback	feedback	NOUN
fbem-6009	36	25	on	on	ADP
fbem-6009	36	26	tripadvisor	tripadvisor	NOUN
fbem-6009	36	27	.	.	PUNCT
fbem-6009	37	1	service	service	NOUN
fbem-6009	37	2	effectiveness	effectiveness	NOUN
fbem-6009	37	3	is	be	AUX
fbem-6009	37	4	defined	define	VERB
fbem-6009	37	5	as	as	ADP
fbem-6009	37	6	the	the	DET
fbem-6009	37	7	extent	extent	NOUN
fbem-6009	37	8	to	to	PART
fbem-6009	37	9	which	which	PRON
fbem-6009	37	10	customers	customer	NOUN
fbem-6009	37	11	’	'	PUNCT
fbem-6009	37	12	need	need	VERB
fbem-6009	37	13	are	be	AUX
fbem-6009	37	14	met	meet	VERB
fbem-6009	37	15	and	and	CCONJ
fbem-6009	37	16	service	service	NOUN
fbem-6009	37	17	efficiency	efficiency	NOUN
fbem-6009	37	18	means	mean	VERB
fbem-6009	37	19	how	how	SCONJ
fbem-6009	37	20	fast	fast	ADV
fbem-6009	37	21	the	the	DET
fbem-6009	37	22	service	service	NOUN
fbem-6009	37	23	is	be	AUX
fbem-6009	37	24	delivered	deliver	VERB
fbem-6009	37	25	(	(	PUNCT
fbem-6009	37	26	keller	keller	PROPN
fbem-6009	37	27	et	et	PROPN
fbem-6009	37	28	al	al	PROPN
fbem-6009	37	29	.	.	PROPN
fbem-6009	37	30	,	,	PUNCT
fbem-6009	37	31	2012	2012	NUM
fbem-6009	37	32	)	)	PUNCT
fbem-6009	37	33	.	.	PUNCT
fbem-6009	38	1	rosewood	rosewood	PROPN
fbem-6009	38	2	london	london	PROPN
fbem-6009	38	3	has	have	AUX
fbem-6009	38	4	received	receive	VERB
fbem-6009	38	5	awards	award	NOUN
fbem-6009	38	6	and	and	CCONJ
fbem-6009	38	7	accolades	accolade	NOUN
fbem-6009	38	8	from	from	ADP
fbem-6009	38	9	travel	travel	NOUN
fbem-6009	38	10	magazines	magazine	NOUN
fbem-6009	38	11	and	and	CCONJ
fbem-6009	38	12	organizations	organization	NOUN
fbem-6009	38	13	,	,	PUNCT
fbem-6009	38	14	for	for	ADP
fbem-6009	38	15	example	example	NOUN
fbem-6009	38	16	it	it	PRON
fbem-6009	38	17	was	be	AUX
fbem-6009	38	18	named	name	VERB
fbem-6009	38	19	condé	condé	PROPN
fbem-6009	38	20	nast	nast	PROPN
fbem-6009	38	21	traveler	traveler	PROPN
fbem-6009	38	22	’s	’s	PART
fbem-6009	38	23	#	#	SYM
fbem-6009	38	24	1	1	NUM
fbem-6009	38	25	hotel	hotel	NOUN
fbem-6009	38	26	in	in	ADP
fbem-6009	38	27	london	london	PROPN
fbem-6009	38	28	in	in	ADP
fbem-6009	38	29	2019	2019	NUM
fbem-6009	38	30	in	in	ADP
fbem-6009	38	31	part	part	NOUN
fbem-6009	38	32	because	because	SCONJ
fbem-6009	38	33	of	of	ADP
fbem-6009	38	34	high	high	ADJ
fbem-6009	38	35	customer	customer	NOUN
fbem-6009	38	36	satisfaction	satisfaction	NOUN
fbem-6009	38	37	of	of	ADP
fbem-6009	38	38	its	its	PRON
fbem-6009	38	39	service	service	NOUN
fbem-6009	38	40	(	(	PUNCT
fbem-6009	38	41	rosewood	rosewood	PROPN
fbem-6009	38	42	london	london	PROPN
fbem-6009	38	43	,	,	PUNCT
fbem-6009	38	44	2020	2020	NUM
fbem-6009	38	45	)	)	PUNCT
fbem-6009	38	46	.	.	PUNCT
fbem-6009	39	1	apart	apart	ADV
fbem-6009	39	2	from	from	ADP
fbem-6009	39	3	that	that	PRON
fbem-6009	39	4	,	,	PUNCT
fbem-6009	39	5	there	there	PRON
fbem-6009	39	6	are	be	VERB
fbem-6009	39	7	2,130	2,130	NUM
fbem-6009	39	8	excellent	excellent	ADJ
fbem-6009	39	9	rantings	ranting	NOUN
fbem-6009	39	10	out	out	ADP
fbem-6009	39	11	of	of	ADP
fbem-6009	39	12	2,573	2,573	NUM
fbem-6009	39	13	reviews	review	NOUN
fbem-6009	39	14	(	(	PUNCT
fbem-6009	39	15	83	83	NUM
fbem-6009	39	16	%	%	NOUN
fbem-6009	39	17	excellent	excellent	ADJ
fbem-6009	39	18	rate	rate	NOUN
fbem-6009	39	19	)	)	PUNCT
fbem-6009	39	20	on	on	ADP
fbem-6009	39	21	tripadvisor	tripadvisor	NOUN
fbem-6009	39	22	,	,	PUNCT
fbem-6009	39	23	and	and	CCONJ
fbem-6009	39	24	every	every	DET
fbem-6009	39	25	single	single	ADJ
fbem-6009	39	26	one	one	NOUN
fbem-6009	39	27	was	be	AUX
fbem-6009	39	28	responded	respond	VERB
fbem-6009	39	29	professionally	professionally	ADV
fbem-6009	39	30	with	with	ADP
fbem-6009	39	31	personalized	personalized	ADJ
fbem-6009	39	32	answers	answer	NOUN
fbem-6009	39	33	to	to	ADP
fbem-6009	39	34	either	either	CCONJ
fbem-6009	39	35	address	address	VERB
fbem-6009	39	36	customers	customer	NOUN
fbem-6009	39	37	’	'	PUNCT
fbem-6009	39	38	concerns	concern	NOUN
fbem-6009	39	39	or	or	CCONJ
fbem-6009	39	40	express	express	VERB
fbem-6009	39	41	gratitude	gratitude	NOUN
fbem-6009	39	42	from	from	ADP
fbem-6009	39	43	the	the	DET
fbem-6009	39	44	management	management	NOUN
fbem-6009	39	45	team	team	NOUN
fbem-6009	39	46	.	.	PUNCT
fbem-6009	40	1	usually	usually	ADV
fbem-6009	40	2	,	,	PUNCT
fbem-6009	40	3	the	the	DET
fbem-6009	40	4	respond	respond	NOUN
fbem-6009	40	5	time	time	NOUN
fbem-6009	40	6	does	do	AUX
fbem-6009	40	7	not	not	PART
fbem-6009	40	8	exceed	exceed	VERB
fbem-6009	40	9	24	24	NUM
fbem-6009	40	10	hours	hour	NOUN
fbem-6009	40	11	.	.	PUNCT
fbem-6009	41	1	elegance	elegance	NOUN
fbem-6009	41	2	,	,	PUNCT
fbem-6009	41	3	classic	classic	ADJ
fbem-6009	41	4	and	and	CCONJ
fbem-6009	41	5	heritage	heritage	NOUN
fbem-6009	41	6	are	be	AUX
fbem-6009	41	7	the	the	DET
fbem-6009	41	8	key	key	ADJ
fbem-6009	41	9	elements	element	NOUN
fbem-6009	41	10	of	of	ADP
fbem-6009	41	11	rosewood	rosewood	PROPN
fbem-6009	41	12	london	london	PROPN
fbem-6009	41	13	’s	’s	PART
fbem-6009	41	14	style	style	NOUN
fbem-6009	41	15	.	.	PUNCT
fbem-6009	42	1	many	many	ADJ
fbem-6009	42	2	designs	design	NOUN
fbem-6009	42	3	in	in	ADP
fbem-6009	42	4	this	this	DET
fbem-6009	42	5	hotel	hotel	NOUN
fbem-6009	42	6	‘	'	PUNCT
fbem-6009	42	7	reflect	reflect	VERB
fbem-6009	42	8	its	its	PRON
fbem-6009	42	9	location	location	NOUN
fbem-6009	42	10	’s	’s	PART
fbem-6009	42	11	history	history	NOUN
fbem-6009	42	12	,	,	PUNCT
fbem-6009	42	13	culture	culture	NOUN
fbem-6009	42	14	and	and	CCONJ
fbem-6009	42	15	sensibilities	sensibility	NOUN
fbem-6009	42	16	’	'	PUNCT
fbem-6009	42	17	and	and	CCONJ
fbem-6009	42	18	are	be	AUX
fbem-6009	42	19	favored	favor	VERB
fbem-6009	42	20	by	by	ADP
fbem-6009	42	21	massive	massive	ADJ
fbem-6009	42	22	followers	follower	NOUN
fbem-6009	42	23	on	on	ADP
fbem-6009	42	24	its	its	PRON
fbem-6009	42	25	twitter	twitter	NOUN
fbem-6009	42	26	.	.	PUNCT
fbem-6009	43	1	rosewood	rosewood	PROPN
fbem-6009	43	2	london	london	PROPN
fbem-6009	43	3	’s	’s	PART
fbem-6009	43	4	pricing	pricing	NOUN
fbem-6009	43	5	strategy	strategy	NOUN
fbem-6009	43	6	is	be	AUX
fbem-6009	43	7	high	high	ADJ
fbem-6009	43	8	since	since	SCONJ
fbem-6009	43	9	it	it	PRON
fbem-6009	43	10	targets	target	VERB
fbem-6009	43	11	high	high	ADJ
fbem-6009	43	12	-	-	PUNCT
fbem-6009	43	13	end	end	NOUN
fbem-6009	43	14	customers	customer	NOUN
fbem-6009	43	15	.	.	PUNCT
fbem-6009	44	1	additionally	additionally	ADV
fbem-6009	44	2	,	,	PUNCT
fbem-6009	44	3	this	this	DET
fbem-6009	44	4	strategy	strategy	NOUN
fbem-6009	44	5	is	be	AUX
fbem-6009	44	6	likely	likely	ADJ
fbem-6009	44	7	to	to	PART
fbem-6009	44	8	be	be	AUX
fbem-6009	44	9	maintained	maintain	VERB
fbem-6009	44	10	steadily	steadily	ADV
fbem-6009	44	11	since	since	SCONJ
fbem-6009	44	12	rosewood	rosewood	PROPN
fbem-6009	44	13	london	london	PROPN
fbem-6009	44	14	can	can	AUX
fbem-6009	44	15	be	be	AUX
fbem-6009	44	16	used	use	VERB
fbem-6009	44	17	as	as	ADP
fbem-6009	44	18	a	a	DET
fbem-6009	44	19	symbol	symbol	NOUN
fbem-6009	44	20	for	for	SCONJ
fbem-6009	44	21	consumers	consumer	NOUN
fbem-6009	44	22	to	to	PART
fbem-6009	44	23	build	build	VERB
fbem-6009	44	24	and	and	CCONJ
fbem-6009	44	25	sustain	sustain	VERB
fbem-6009	44	26	social	social	ADJ
fbem-6009	44	27	identity	identity	NOUN
fbem-6009	44	28	and	and	CCONJ
fbem-6009	44	29	gain	gain	VERB
fbem-6009	44	30	social	social	ADJ
fbem-6009	44	31	approval	approval	NOUN
fbem-6009	44	32	,	,	PUNCT
fbem-6009	44	33	as	as	SCONJ
fbem-6009	44	34	mentioned	mention	VERB
fbem-6009	44	35	earlier	early	ADV
fbem-6009	44	36	(	(	PUNCT
fbem-6009	44	37	solomon	solomon	PROPN
fbem-6009	44	38	et	et	PROPN
fbem-6009	44	39	al	al	PROPN
fbem-6009	44	40	.	.	PROPN
fbem-6009	44	41	,	,	PUNCT
fbem-6009	44	42	2016	2016	NUM
fbem-6009	44	43	)	)	PUNCT
fbem-6009	44	44	.	.	PUNCT
fbem-6009	45	1	2	2	X
fbem-6009	45	2	.	.	X
fbem-6009	45	3	brand	brand	NOUN
fbem-6009	45	4	extensions	extension	NOUN
fbem-6009	45	5	brand	brand	NOUN
fbem-6009	45	6	extensions	extension	NOUN
fbem-6009	45	7	are	be	AUX
fbem-6009	45	8	widely	widely	ADV
fbem-6009	45	9	adopted	adopt	VERB
fbem-6009	45	10	in	in	ADP
fbem-6009	45	11	the	the	DET
fbem-6009	45	12	hospitality	hospitality	NOUN
fbem-6009	45	13	industry	industry	NOUN
fbem-6009	45	14	because	because	SCONJ
fbem-6009	45	15	they	they	PRON
fbem-6009	45	16	are	be	AUX
fbem-6009	45	17	said	say	VERB
fbem-6009	45	18	to	to	PART
fbem-6009	45	19	have	have	VERB
fbem-6009	45	20	two	two	NUM
fbem-6009	45	21	main	main	ADJ
fbem-6009	45	22	advantages	advantage	NOUN
fbem-6009	45	23	.	.	PUNCT
fbem-6009	46	1	first	first	ADV
fbem-6009	46	2	,	,	PUNCT
fbem-6009	46	3	they	they	PRON
fbem-6009	46	4	can	can	AUX
fbem-6009	46	5	leverage	leverage	VERB
fbem-6009	46	6	the	the	DET
fbem-6009	46	7	established	establish	VERB
fbem-6009	46	8	parent	parent	NOUN
fbem-6009	46	9	brand	brand	NOUN
fbem-6009	46	10	,	,	PUNCT
fbem-6009	46	11	including	include	VERB
fbem-6009	46	12	its	its	PRON
fbem-6009	46	13	brand	brand	NOUN
fbem-6009	46	14	awareness	awareness	NOUN
fbem-6009	46	15	and	and	CCONJ
fbem-6009	46	16	brand	brand	NOUN
fbem-6009	46	17	image	image	NOUN
fbem-6009	46	18	(	(	PUNCT
fbem-6009	46	19	aaker	aaker	NOUN
fbem-6009	46	20	and	and	CCONJ
fbem-6009	46	21	keller	keller	PROPN
fbem-6009	46	22	,	,	PUNCT
fbem-6009	46	23	1990	1990	NUM
fbem-6009	46	24	;	;	PUNCT
fbem-6009	46	25	batra	batra	PROPN
fbem-6009	46	26	et	et	PROPN
fbem-6009	46	27	al	al	PROPN
fbem-6009	46	28	.	.	PROPN
fbem-6009	46	29	,	,	PUNCT
fbem-6009	46	30	2010	2010	NUM
fbem-6009	46	31	)	)	PUNCT
fbem-6009	46	32	.	.	PUNCT
fbem-6009	47	1	second	second	ADJ
fbem-6009	47	2	,	,	PUNCT
fbem-6009	47	3	compared	compare	VERB
fbem-6009	47	4	with	with	ADP
fbem-6009	47	5	launching	launch	VERB
fbem-6009	47	6	a	a	DET
fbem-6009	47	7	new	new	ADJ
fbem-6009	47	8	brand	brand	NOUN
fbem-6009	47	9	,	,	PUNCT
fbem-6009	47	10	brand	brand	NOUN
fbem-6009	47	11	extensions	extension	NOUN
fbem-6009	47	12	are	be	AUX
fbem-6009	47	13	more	more	ADV
fbem-6009	47	14	costefficient	costefficient	ADJ
fbem-6009	47	15	,	,	PUNCT
fbem-6009	47	16	for	for	ADP
fbem-6009	47	17	example	example	NOUN
fbem-6009	47	18	they	they	PRON
fbem-6009	47	19	can	can	AUX
fbem-6009	47	20	reduce	reduce	VERB
fbem-6009	47	21	the	the	DET
fbem-6009	47	22	distribution	distribution	NOUN
fbem-6009	47	23	and	and	CCONJ
fbem-6009	47	24	advertising	advertising	NOUN
fbem-6009	47	25	cost	cost	NOUN
fbem-6009	47	26	(	(	PUNCT
fbem-6009	47	27	morein	morein	NOUN
fbem-6009	47	28	1975	1975	NUM
fbem-6009	47	29	)	)	PUNCT
fbem-6009	47	30	.	.	PUNCT
fbem-6009	48	1	given	give	VERB
fbem-6009	48	2	these	these	DET
fbem-6009	48	3	advantages	advantage	NOUN
fbem-6009	48	4	,	,	PUNCT
fbem-6009	48	5	rosewood	rosewood	PROPN
fbem-6009	48	6	london	london	PROPN
fbem-6009	48	7	did	do	VERB
fbem-6009	48	8	two	two	NUM
fbem-6009	48	9	brand	brand	NOUN
fbem-6009	48	10	extensions	extension	NOUN
fbem-6009	48	11	apart	apart	ADV
fbem-6009	48	12	from	from	ADP
fbem-6009	48	13	accommodations	accommodation	NOUN
fbem-6009	48	14	matthew	matthew	PROPN
fbem-6009	48	15	curtis	curtis	PROPN
fbem-6009	48	16	hair	hair	PROPN
fbem-6009	48	17	salon	salon	NOUN
fbem-6009	48	18	and	and	CCONJ
fbem-6009	48	19	face	face	VERB
fbem-6009	48	20	place	place	NOUN
fbem-6009	48	21	skincare	skincare	NOUN
fbem-6009	48	22	service	service	NOUN
fbem-6009	48	23	,	,	PUNCT
fbem-6009	48	24	with	with	ADP
fbem-6009	48	25	the	the	DET
fbem-6009	48	26	aim	aim	NOUN
fbem-6009	48	27	of	of	ADP
fbem-6009	48	28	entering	enter	VERB
fbem-6009	48	29	a	a	DET
fbem-6009	48	30	different	different	ADJ
fbem-6009	48	31	product	product	NOUN
fbem-6009	48	32	class	class	NOUN
fbem-6009	48	33	(	(	PUNCT
fbem-6009	48	34	kapferer	kapferer	NOUN
fbem-6009	48	35	,	,	PUNCT
fbem-6009	48	36	2004	2004	NUM
fbem-6009	48	37	)	)	PUNCT
fbem-6009	48	38	.	.	PUNCT
fbem-6009	49	1	matthew	matthew	PROPN
fbem-6009	49	2	curtis	curtis	PROPN
fbem-6009	49	3	is	be	AUX
fbem-6009	49	4	a	a	DET
fbem-6009	49	5	boutique	boutique	NOUN
fbem-6009	49	6	hair	hair	NOUN
fbem-6009	49	7	salon	salon	NOUN
fbem-6009	49	8	at	at	ADP
fbem-6009	49	9	rosewood	rosewood	PROPN
fbem-6009	49	10	london	london	PROPN
fbem-6009	49	11	sense	sense	NOUN
fbem-6009	49	12	spa	spa	NOUN
fbem-6009	49	13	,	,	PUNCT
fbem-6009	49	14	featuring	feature	VERB
fbem-6009	49	15	an	an	DET
fbem-6009	49	16	awardwinning	awardwinning	NOUN
fbem-6009	49	17	celebrity	celebrity	NOUN
fbem-6009	49	18	stylist	stylist	NOUN
fbem-6009	49	19	matthew	matthew	PROPN
fbem-6009	49	20	curtis	curtis	PROPN
fbem-6009	49	21	and	and	CCONJ
fbem-6009	49	22	providing	provide	VERB
fbem-6009	49	23	all	all	DET
fbem-6009	49	24	kinds	kind	NOUN
fbem-6009	49	25	of	of	ADP
fbem-6009	49	26	hairdressing	hairdressing	NOUN
fbem-6009	49	27	service	service	NOUN
fbem-6009	49	28	.	.	PUNCT
fbem-6009	50	1	face	face	NOUN
fbem-6009	50	2	place	place	NOUN
fbem-6009	50	3	,	,	PUNCT
fbem-6009	50	4	also	also	ADV
fbem-6009	50	5	within	within	ADP
fbem-6009	50	6	rosewood	rosewood	PROPN
fbem-6009	50	7	london	london	PROPN
fbem-6009	50	8	sense	sense	NOUN
fbem-6009	50	9	spa	spa	NOUN
fbem-6009	50	10	,	,	PUNCT
fbem-6009	50	11	specializes	specialize	VERB
fbem-6009	50	12	in	in	ADP
fbem-6009	50	13	skincare	skincare	NOUN
fbem-6009	50	14	service	service	NOUN
fbem-6009	50	15	.	.	PUNCT
fbem-6009	51	1	however	however	ADV
fbem-6009	51	2	,	,	PUNCT
fbem-6009	51	3	the	the	DET
fbem-6009	51	4	harm	harm	NOUN
fbem-6009	51	5	of	of	ADP
fbem-6009	51	6	an	an	DET
fbem-6009	51	7	inappropriate	inappropriate	ADJ
fbem-6009	51	8	brand	brand	NOUN
fbem-6009	51	9	extension	extension	NOUN
fbem-6009	51	10	can	can	AUX
fbem-6009	51	11	not	not	PART
fbem-6009	51	12	be	be	AUX
fbem-6009	51	13	ignored	ignore	VERB
fbem-6009	51	14	,	,	PUNCT
fbem-6009	51	15	which	which	PRON
fbem-6009	51	16	could	could	AUX
fbem-6009	51	17	lead	lead	VERB
fbem-6009	51	18	to	to	ADP
fbem-6009	51	19	brand	brand	NOUN
fbem-6009	51	20	cannibalism	cannibalism	NOUN
fbem-6009	51	21	in	in	ADP
fbem-6009	51	22	rosewood	rosewood	PROPN
fbem-6009	51	23	portfolio	portfolio	NOUN
fbem-6009	51	24	(	(	PUNCT
fbem-6009	51	25	pitta	pitta	NOUN
fbem-6009	51	26	and	and	CCONJ
fbem-6009	51	27	katsanis	katsanis	PROPN
fbem-6009	51	28	,	,	PUNCT
fbem-6009	51	29	1995	1995	NUM
fbem-6009	51	30	)	)	PUNCT
fbem-6009	51	31	or	or	CCONJ
fbem-6009	51	32	an	an	DET
fbem-6009	51	33	unchanging	unchanging	ADJ
fbem-6009	51	34	dilution	dilution	NOUN
fbem-6009	51	35	of	of	ADP
fbem-6009	51	36	rosewood	rosewood	PROPN
fbem-6009	51	37	brand	brand	PROPN
fbem-6009	51	38	’s	’s	PART
fbem-6009	51	39	meaning	meaning	NOUN
fbem-6009	51	40	and	and	CCONJ
fbem-6009	51	41	associations	association	NOUN
fbem-6009	51	42	(	(	PUNCT
fbem-6009	51	43	ries	rie	NOUN
fbem-6009	51	44	and	and	CCONJ
fbem-6009	51	45	trout	trout	NOUN
fbem-6009	51	46	1981	1981	NUM
fbem-6009	51	47	)	)	PUNCT
fbem-6009	51	48	.	.	PUNCT
fbem-6009	52	1	the	the	DET
fbem-6009	52	2	worst	bad	ADJ
fbem-6009	52	3	is	be	AUX
fbem-6009	52	4	that	that	SCONJ
fbem-6009	52	5	the	the	DET
fbem-6009	52	6	brand	brand	NOUN
fbem-6009	52	7	extension	extension	NOUN
fbem-6009	52	8	fails	fail	VERB
fbem-6009	52	9	itself	itself	PRON
fbem-6009	52	10	and	and	CCONJ
fbem-6009	52	11	damages	damage	VERB
fbem-6009	52	12	the	the	DET
fbem-6009	52	13	prestige	prestige	NOUN
fbem-6009	52	14	reputation	reputation	NOUN
fbem-6009	52	15	of	of	ADP
fbem-6009	52	16	rosewood	rosewood	ADJ
fbem-6009	52	17	brand	brand	NOUN
fbem-6009	52	18	,	,	PUNCT
fbem-6009	52	19	which	which	PRON
fbem-6009	52	20	has	have	AUX
fbem-6009	52	21	been	be	AUX
fbem-6009	52	22	established	establish	VERB
fbem-6009	52	23	since	since	SCONJ
fbem-6009	52	24	1979	1979	NUM
fbem-6009	52	25	from	from	ADP
fbem-6009	52	26	a	a	DET
fbem-6009	52	27	muted	muted	ADJ
fbem-6009	52	28	and	and	CCONJ
fbem-6009	52	29	unmentioned	unmentione	VERB
fbem-6009	52	30	one	one	NUM
fbem-6009	52	31	with	with	ADP
fbem-6009	52	32	decades	decade	NOUN
fbem-6009	52	33	of	of	ADP
fbem-6009	52	34	effort	effort	NOUN
fbem-6009	52	35	(	(	PUNCT
fbem-6009	52	36	keller	keller	PROPN
fbem-6009	52	37	et	et	PROPN
fbem-6009	52	38	al	al	PROPN
fbem-6009	52	39	.	.	PROPN
fbem-6009	52	40	,	,	PUNCT
fbem-6009	52	41	2012	2012	NUM
fbem-6009	52	42	;	;	PUNCT
fbem-6009	52	43	dev	dev	NOUN
fbem-6009	52	44	and	and	CCONJ
fbem-6009	52	45	stroock	stroock	NOUN
fbem-6009	52	46	,	,	PUNCT
fbem-6009	52	47	2007	2007	NUM
fbem-6009	52	48	)	)	PUNCT
fbem-6009	52	49	.	.	PUNCT
fbem-6009	53	1	therefore	therefore	ADV
fbem-6009	53	2	,	,	PUNCT
fbem-6009	53	3	it	it	PRON
fbem-6009	53	4	is	be	AUX
fbem-6009	53	5	crucial	crucial	ADJ
fbem-6009	53	6	and	and	CCONJ
fbem-6009	53	7	essential	essential	ADJ
fbem-6009	53	8	to	to	PART
fbem-6009	53	9	justify	justify	VERB
fbem-6009	53	10	the	the	DET
fbem-6009	53	11	two	two	NUM
fbem-6009	53	12	brand	brand	NOUN
fbem-6009	53	13	extensions	extension	NOUN
fbem-6009	53	14	matthew	matthew	PROPN
fbem-6009	53	15	curtis	curtis	PROPN
fbem-6009	53	16	and	and	CCONJ
fbem-6009	53	17	face	face	VERB
fbem-6009	53	18	place	place	NOUN
fbem-6009	53	19	,	,	PUNCT
fbem-6009	53	20	to	to	PART
fbem-6009	53	21	see	see	VERB
fbem-6009	53	22	if	if	SCONJ
fbem-6009	53	23	they	they	PRON
fbem-6009	53	24	can	can	AUX
fbem-6009	53	25	achieve	achieve	VERB
fbem-6009	53	26	success	success	NOUN
fbem-6009	53	27	in	in	ADP
fbem-6009	53	28	the	the	DET
fbem-6009	53	29	long	long	ADJ
fbem-6009	53	30	term	term	NOUN
fbem-6009	53	31	.	.	PUNCT
fbem-6009	54	1	these	these	DET
fbem-6009	54	2	two	two	NUM
fbem-6009	54	3	brand	brand	NOUN
fbem-6009	54	4	extensions	extension	NOUN
fbem-6009	54	5	are	be	AUX
fbem-6009	54	6	favorably	favorably	ADV
fbem-6009	54	7	evaluated	evaluate	VERB
fbem-6009	54	8	for	for	ADP
fbem-6009	54	9	several	several	ADJ
fbem-6009	54	10	reasons	reason	NOUN
fbem-6009	54	11	.	.	PUNCT
fbem-6009	55	1	first	first	ADV
fbem-6009	55	2	,	,	PUNCT
fbem-6009	55	3	the	the	DET
fbem-6009	55	4	parent	parent	NOUN
fbem-6009	55	5	brand	brand	NOUN
fbem-6009	55	6	rosewood	rosewood	NOUN
fbem-6009	55	7	is	be	AUX
fbem-6009	55	8	perceived	perceive	VERB
fbem-6009	55	9	to	to	PART
fbem-6009	55	10	have	have	VERB
fbem-6009	55	11	a	a	DET
fbem-6009	55	12	good	good	ADJ
fbem-6009	55	13	reputation	reputation	NOUN
fbem-6009	55	14	(	(	PUNCT
fbem-6009	55	15	hem	hem	NOUN
fbem-6009	55	16	et	et	PROPN
fbem-6009	55	17	al	al	PROPN
fbem-6009	55	18	.	.	PROPN
fbem-6009	55	19	,	,	PUNCT
fbem-6009	55	20	2012	2012	NUM
fbem-6009	55	21	)	)	PUNCT
fbem-6009	55	22	.	.	PUNCT
fbem-6009	56	1	when	when	SCONJ
fbem-6009	56	2	it	it	PRON
fbem-6009	56	3	comes	come	VERB
fbem-6009	56	4	to	to	ADP
fbem-6009	56	5	brand	brand	NOUN
fbem-6009	56	6	extensions	extension	NOUN
fbem-6009	56	7	,	,	PUNCT
fbem-6009	56	8	this	this	DET
fbem-6009	56	9	reputation	reputation	NOUN
fbem-6009	56	10	means	mean	VERB
fbem-6009	56	11	the	the	DET
fbem-6009	56	12	perceived	perceive	VERB
fbem-6009	56	13	quality	quality	NOUN
fbem-6009	56	14	in	in	ADP
fbem-6009	56	15	association	association	NOUN
fbem-6009	56	16	with	with	ADP
fbem-6009	56	17	the	the	DET
fbem-6009	56	18	parent	parent	NOUN
fbem-6009	56	19	brand	brand	NOUN
fbem-6009	56	20	in	in	ADP
fbem-6009	56	21	consumers	consumer	NOUN
fbem-6009	56	22	’	'	PUNCT
fbem-6009	56	23	mind	mind	NOUN
fbem-6009	56	24	(	(	PUNCT
fbem-6009	56	25	aaker	aaker	NOUN
fbem-6009	56	26	and	and	CCONJ
fbem-6009	56	27	keller	keller	PROPN
fbem-6009	56	28	1990	1990	NUM
fbem-6009	56	29	;	;	PUNCT
fbem-6009	56	30	barone	barone	PROPN
fbem-6009	56	31	et	et	PROPN
fbem-6009	56	32	al	al	PROPN
fbem-6009	56	33	.	.	PROPN
fbem-6009	56	34	,	,	PUNCT
fbem-6009	56	35	2000	2000	NUM
fbem-6009	56	36	)	)	PUNCT
fbem-6009	56	37	.	.	PUNCT
fbem-6009	57	1	rosewood	rosewood	PROPN
fbem-6009	57	2	london	london	PROPN
fbem-6009	57	3	derives	derive	VERB
fbem-6009	57	4	a	a	DET
fbem-6009	57	5	perception	perception	NOUN
fbem-6009	57	6	of	of	ADP
fbem-6009	57	7	high	high	ADJ
fbem-6009	57	8	quality	quality	NOUN
fbem-6009	57	9	from	from	ADP
fbem-6009	57	10	its	its	PRON
fbem-6009	57	11	positive	positive	ADJ
fbem-6009	57	12	customer	customer	NOUN
fbem-6009	57	13	-	-	PUNCT
fbem-6009	57	14	based	base	VERB
fbem-6009	57	15	brand	brand	NOUN
fbem-6009	57	16	equity	equity	NOUN
fbem-6009	57	17	,	,	PUNCT
fbem-6009	57	18	for	for	ADP
fbem-6009	57	19	instance	instance	NOUN
fbem-6009	57	20	a	a	DET
fbem-6009	57	21	superior	superior	ADJ
fbem-6009	57	22	brand	brand	NOUN
fbem-6009	57	23	performance	performance	NOUN
fbem-6009	57	24	as	as	ADP
fbem-6009	57	25	a	a	DET
fbem-6009	57	26	‘	'	PUNCT
fbem-6009	57	27	quality	quality	NOUN
fbem-6009	57	28	leader	leader	NOUN
fbem-6009	57	29	in	in	ADP
fbem-6009	57	30	the	the	DET
fbem-6009	57	31	industry	industry	NOUN
fbem-6009	57	32	’	'	PUNCT
fbem-6009	57	33	(	(	PUNCT
fbem-6009	57	34	rosewood	rosewood	NOUN
fbem-6009	57	35	,	,	PUNCT
fbem-6009	57	36	2020	2020	NUM
fbem-6009	57	37	)	)	PUNCT
fbem-6009	57	38	.	.	PUNCT
fbem-6009	58	1	moreover	moreover	ADV
fbem-6009	58	2	,	,	PUNCT
fbem-6009	58	3	the	the	DET
fbem-6009	58	4	positive	positive	ADJ
fbem-6009	58	5	customer	customer	NOUN
fbem-6009	58	6	-	-	PUNCT
fbem-6009	58	7	based	base	VERB
fbem-6009	58	8	brand	brand	NOUN
fbem-6009	58	9	equity	equity	NOUN
fbem-6009	58	10	has	have	VERB
fbem-6009	58	11	a	a	DET
fbem-6009	58	12	lasting	lasting	ADJ
fbem-6009	58	13	effect	effect	NOUN
fbem-6009	58	14	on	on	ADP
fbem-6009	58	15	consumers	consumer	NOUN
fbem-6009	58	16	’	'	PUNCT
fbem-6009	58	17	mind	mind	NOUN
fbem-6009	58	18	,	,	PUNCT
fbem-6009	58	19	therefore	therefore	ADV
fbem-6009	58	20	supporting	support	VERB
fbem-6009	58	21	brand	brand	NOUN
fbem-6009	58	22	extensions	extension	NOUN
fbem-6009	58	23	(	(	PUNCT
fbem-6009	58	24	keller	keller	PROPN
fbem-6009	58	25	,	,	PUNCT
fbem-6009	58	26	1993	1993	NUM
fbem-6009	58	27	)	)	PUNCT
fbem-6009	58	28	.	.	PUNCT
fbem-6009	59	1	in	in	ADP
fbem-6009	59	2	this	this	DET
fbem-6009	59	3	case	case	NOUN
fbem-6009	59	4	,	,	PUNCT
fbem-6009	59	5	consumers	consumer	NOUN
fbem-6009	59	6	mainly	mainly	ADV
fbem-6009	59	7	rely	rely	VERB
fbem-6009	59	8	on	on	ADP
fbem-6009	59	9	the	the	DET
fbem-6009	59	10	reputation	reputation	NOUN
fbem-6009	59	11	of	of	ADP
fbem-6009	59	12	rosewood	rosewood	PROPN
fbem-6009	59	13	london	london	PROPN
fbem-6009	59	14	because	because	SCONJ
fbem-6009	59	15	the	the	DET
fbem-6009	59	16	two	two	NUM
fbem-6009	59	17	extensions	extension	NOUN
fbem-6009	59	18	are	be	AUX
fbem-6009	59	19	both	both	PRON
fbem-6009	59	20	pour	pour	ADJ
fbem-6009	59	21	services	service	NOUN
fbem-6009	59	22	,	,	PUNCT
fbem-6009	59	23	intangible	intangible	ADJ
fbem-6009	59	24	and	and	CCONJ
fbem-6009	59	25	perishable	perishable	ADJ
fbem-6009	59	26	(	(	PUNCT
fbem-6009	59	27	wemerfelt	wemerfelt	NOUN
fbem-6009	59	28	1988	1988	NUM
fbem-6009	59	29	;	;	PUNCT
fbem-6009	59	30	zeitham	zeitham	PROPN
fbem-6009	59	31	et	et	PROPN
fbem-6009	59	32	al	al	PROPN
fbem-6009	59	33	.	.	PROPN
fbem-6009	59	34	,	,	PUNCT
fbem-6009	59	35	1996	1996	NUM
fbem-6009	59	36	)	)	PUNCT
fbem-6009	59	37	.	.	PUNCT
fbem-6009	60	1	as	as	ADP
fbem-6009	60	2	a	a	DET
fbem-6009	60	3	result	result	NOUN
fbem-6009	60	4	,	,	PUNCT
fbem-6009	60	5	the	the	DET
fbem-6009	60	6	positive	positive	ADJ
fbem-6009	60	7	brand	brand	NOUN
fbem-6009	60	8	attitude	attitude	NOUN
fbem-6009	60	9	and	and	CCONJ
fbem-6009	60	10	brand	brand	NOUN
fbem-6009	60	11	associations	association	NOUN
fbem-6009	60	12	derived	derive	VERB
fbem-6009	60	13	from	from	ADP
fbem-6009	60	14	the	the	DET
fbem-6009	60	15	reputation	reputation	NOUN
fbem-6009	60	16	of	of	ADP
fbem-6009	60	17	rosewood	rosewood	PROPN
fbem-6009	60	18	london	london	PROPN
fbem-6009	60	19	are	be	AUX
fbem-6009	60	20	supposed	suppose	VERB
fbem-6009	60	21	to	to	PART
fbem-6009	60	22	transfer	transfer	VERB
fbem-6009	60	23	to	to	ADP
fbem-6009	60	24	the	the	DET
fbem-6009	60	25	new	new	ADJ
fbem-6009	60	26	extensions	extension	NOUN
fbem-6009	60	27	(	(	PUNCT
fbem-6009	60	28	viot	viot	NOUN
fbem-6009	60	29	,	,	PUNCT
fbem-6009	60	30	2011	2011	NUM
fbem-6009	60	31	)	)	PUNCT
fbem-6009	60	32	.	.	PUNCT
fbem-6009	61	1	it	it	PRON
fbem-6009	61	2	is	be	AUX
fbem-6009	61	3	worth	worth	ADJ
fbem-6009	61	4	mentioning	mention	VERB
fbem-6009	61	5	that	that	SCONJ
fbem-6009	61	6	establishing	establish	VERB
fbem-6009	61	7	a	a	DET
fbem-6009	61	8	favorable	favorable	ADJ
fbem-6009	61	9	perception	perception	NOUN
fbem-6009	61	10	is	be	AUX
fbem-6009	61	11	crucial	crucial	ADJ
fbem-6009	61	12	when	when	SCONJ
fbem-6009	61	13	the	the	DET
fbem-6009	61	14	extension	extension	NOUN
fbem-6009	61	15	initiates	initiate	VERB
fbem-6009	61	16	in	in	ADP
fbem-6009	61	17	the	the	DET
fbem-6009	61	18	very	very	ADJ
fbem-6009	61	19	beginning	beginning	NOUN
fbem-6009	61	20	.	.	PUNCT
fbem-6009	62	1	if	if	SCONJ
fbem-6009	62	2	the	the	DET
fbem-6009	62	3	evaluations	evaluation	NOUN
fbem-6009	62	4	are	be	AUX
fbem-6009	62	5	already	already	ADV
fbem-6009	62	6	perceived	perceive	VERB
fbem-6009	62	7	to	to	PART
fbem-6009	62	8	be	be	AUX
fbem-6009	62	9	unfavorable	unfavorable	ADJ
fbem-6009	62	10	,	,	PUNCT
fbem-6009	62	11	it	it	PRON
fbem-6009	62	12	is	be	AUX
fbem-6009	62	13	ineffective	ineffective	ADJ
fbem-6009	62	14	then	then	ADV
fbem-6009	62	15	to	to	PART
fbem-6009	62	16	remind	remind	VERB
fbem-6009	62	17	consumers	consumer	NOUN
fbem-6009	62	18	of	of	ADP
fbem-6009	62	19	the	the	DET
fbem-6009	62	20	parent	parent	NOUN
fbem-6009	62	21	brand	brand	NOUN
fbem-6009	62	22	’s	’s	PART
fbem-6009	62	23	reputation	reputation	NOUN
fbem-6009	62	24	,	,	PUNCT
fbem-6009	62	25	though	though	SCONJ
fbem-6009	62	26	this	this	DET
fbem-6009	62	27	parent	parent	NOUN
fbem-6009	62	28	brand	brand	NOUN
fbem-6009	62	29	has	have	VERB
fbem-6009	62	30	a	a	DET
fbem-6009	62	31	halo	halo	NOUN
fbem-6009	62	32	effect	effect	NOUN
fbem-6009	62	33	(	(	PUNCT
fbem-6009	62	34	aaker	aaker	NOUN
fbem-6009	62	35	and	and	CCONJ
fbem-6009	62	36	keller	keller	PROPN
fbem-6009	62	37	,	,	PUNCT
fbem-6009	62	38	1990	1990	NUM
fbem-6009	62	39	)	)	PUNCT
fbem-6009	62	40	.	.	PUNCT
fbem-6009	63	1	second	second	ADV
fbem-6009	63	2	,	,	PUNCT
fbem-6009	63	3	the	the	DET
fbem-6009	63	4	two	two	NUM
fbem-6009	63	5	brand	brand	NOUN
fbem-6009	63	6	extensions	extension	NOUN
fbem-6009	63	7	follow	follow	VERB
fbem-6009	63	8	a	a	DET
fbem-6009	63	9	perceived	perceive	VERB
fbem-6009	63	10	risk	risk	NOUN
fbem-6009	63	11	of	of	ADP
fbem-6009	63	12	an	an	DET
fbem-6009	63	13	outcome	outcome	NOUN
fbem-6009	63	14	entering	enter	VERB
fbem-6009	63	15	new	new	ADJ
fbem-6009	63	16	categories	category	NOUN
fbem-6009	63	17	(	(	PUNCT
fbem-6009	63	18	hem	hem	X
fbem-6009	63	19	et	et	PROPN
fbem-6009	63	20	al	al	PROPN
fbem-6009	63	21	.	.	PROPN
fbem-6009	63	22	,	,	PUNCT
fbem-6009	63	23	2012	2012	NUM
fbem-6009	63	24	)	)	PUNCT
fbem-6009	63	25	.	.	PUNCT
fbem-6009	64	1	the	the	DET
fbem-6009	64	2	first	first	ADJ
fbem-6009	64	3	rosewood	rosewood	ADJ
fbem-6009	64	4	hotel	hotel	NOUN
fbem-6009	64	5	was	be	AUX
fbem-6009	64	6	established	establish	VERB
fbem-6009	64	7	in	in	ADP
fbem-6009	64	8	dallas	dallas	PROPN
fbem-6009	64	9	,	,	PUNCT
fbem-6009	64	10	texas	texas	PROPN
fbem-6009	64	11	in	in	ADP
fbem-6009	64	12	1979	1979	NUM
fbem-6009	64	13	and	and	CCONJ
fbem-6009	64	14	rosewood	rosewood	PROPN
fbem-6009	64	15	london	london	PROPN
fbem-6009	64	16	opened	open	VERB
fbem-6009	64	17	in	in	ADP
fbem-6009	64	18	october	october	PROPN
fbem-6009	64	19	2013	2013	NUM
fbem-6009	64	20	.	.	PUNCT
fbem-6009	65	1	before	before	ADP
fbem-6009	65	2	these	these	DET
fbem-6009	65	3	extensions	extension	NOUN
fbem-6009	65	4	,	,	PUNCT
fbem-6009	65	5	rosewood	rosewood	NOUN
fbem-6009	65	6	brand	brand	NOUN
fbem-6009	65	7	focuses	focus	VERB
fbem-6009	65	8	mainly	mainly	ADV
fbem-6009	65	9	on	on	ADP
fbem-6009	65	10	service	service	NOUN
fbem-6009	65	11	sectors	sector	NOUN
fbem-6009	65	12	including	include	VERB
fbem-6009	65	13	accommodation	accommodation	NOUN
fbem-6009	65	14	and	and	CCONJ
fbem-6009	65	15	catering	catering	NOUN
fbem-6009	65	16	,	,	PUNCT
fbem-6009	65	17	while	while	SCONJ
fbem-6009	65	18	the	the	DET
fbem-6009	65	19	two	two	NUM
fbem-6009	65	20	extensions	extension	NOUN
fbem-6009	65	21	belong	belong	VERB
fbem-6009	65	22	to	to	ADP
fbem-6009	65	23	the	the	DET
fbem-6009	65	24	skincare	skincare	NOUN
fbem-6009	65	25	and	and	CCONJ
fbem-6009	65	26	hairdressing	hairdressing	NOUN
fbem-6009	65	27	category	category	NOUN
fbem-6009	65	28	.	.	PUNCT
fbem-6009	66	1	given	give	VERB
fbem-6009	66	2	that	that	PRON
fbem-6009	66	3	,	,	PUNCT
fbem-6009	66	4	the	the	DET
fbem-6009	66	5	perceived	perceive	VERB
fbem-6009	66	6	difficulty	difficulty	NOUN
fbem-6009	66	7	of	of	ADP
fbem-6009	66	8	making	make	VERB
fbem-6009	66	9	extensions	extension	NOUN
fbem-6009	66	10	also	also	ADV
fbem-6009	66	11	increases	increase	VERB
fbem-6009	66	12	,	,	PUNCT
fbem-6009	66	13	which	which	PRON
fbem-6009	66	14	is	be	AUX
fbem-6009	66	15	likely	likely	ADJ
fbem-6009	66	16	to	to	PART
fbem-6009	66	17	lead	lead	VERB
fbem-6009	66	18	to	to	ADP
fbem-6009	66	19	a	a	DET
fbem-6009	66	20	more	more	ADV
fbem-6009	66	21	favorable	favorable	ADJ
fbem-6009	66	22	evaluation	evaluation	NOUN
fbem-6009	66	23	of	of	ADP
fbem-6009	66	24	these	these	DET
fbem-6009	66	25	extensions	extension	NOUN
fbem-6009	66	26	(	(	PUNCT
fbem-6009	66	27	aaker	aaker	NOUN
fbem-6009	66	28	and	and	CCONJ
fbem-6009	66	29	keller	keller	PROPN
fbem-6009	66	30	,	,	PUNCT
fbem-6009	66	31	1990	1990	NUM
fbem-6009	66	32	)	)	PUNCT
fbem-6009	66	33	.	.	PUNCT
fbem-6009	67	1	finally	finally	ADV
fbem-6009	67	2	,	,	PUNCT
fbem-6009	67	3	the	the	DET
fbem-6009	67	4	extensions	extension	NOUN
fbem-6009	67	5	fit	fit	ADJ
fbem-6009	67	6	with	with	ADP
fbem-6009	67	7	rosewood	rosewood	ADJ
fbem-6009	67	8	brand	brand	NOUN
fbem-6009	67	9	(	(	PUNCT
fbem-6009	67	10	hem	hem	NOUN
fbem-6009	67	11	et	et	PROPN
fbem-6009	67	12	al	al	PROPN
fbem-6009	67	13	.	.	PROPN
fbem-6009	67	14	,	,	PUNCT
fbem-6009	67	15	2012	2012	NUM
fbem-6009	67	16	)	)	PUNCT
fbem-6009	67	17	.	.	PUNCT
fbem-6009	68	1	this	this	DET
fbem-6009	68	2	fit	fit	NOUN
fbem-6009	68	3	is	be	AUX
fbem-6009	68	4	more	more	ADJ
fbem-6009	68	5	about	about	ADP
fbem-6009	68	6	a	a	DET
fbem-6009	68	7	symbolic	symbolic	ADJ
fbem-6009	68	8	dimension	dimension	NOUN
fbem-6009	68	9	rather	rather	ADV
fbem-6009	68	10	than	than	ADP
fbem-6009	68	11	skincare	skincare	VERB
fbem-6009	68	12	or	or	CCONJ
fbem-6009	68	13	hairdressing	hairdresse	VERB
fbem-6009	68	14	products	product	NOUN
fbem-6009	68	15	themselves	themselves	PRON
fbem-6009	68	16	(	(	PUNCT
fbem-6009	68	17	kapferer	kapferer	NOUN
fbem-6009	68	18	,	,	PUNCT
fbem-6009	68	19	1997	1997	NUM
fbem-6009	68	20	)	)	PUNCT
fbem-6009	68	21	.	.	PUNCT
fbem-6009	69	1	luxury	luxury	NOUN
fbem-6009	69	2	,	,	PUNCT
fbem-6009	69	3	exclusiveness	exclusiveness	NOUN
fbem-6009	69	4	and	and	CCONJ
fbem-6009	69	5	intimacy	intimacy	NOUN
fbem-6009	69	6	can	can	AUX
fbem-6009	69	7	be	be	AUX
fbem-6009	69	8	considered	consider	VERB
fbem-6009	69	9	as	as	ADP
fbem-6009	69	10	the	the	DET
fbem-6009	69	11	symbolic	symbolic	ADJ
fbem-6009	69	12	fit	fit	NOUN
fbem-6009	69	13	between	between	ADP
fbem-6009	69	14	the	the	DET
fbem-6009	69	15	two	two	NUM
fbem-6009	69	16	extensions	extension	NOUN
fbem-6009	69	17	and	and	CCONJ
fbem-6009	69	18	rosewood	rosewood	PROPN
fbem-6009	69	19	london	london	PROPN
fbem-6009	69	20	.	.	PUNCT
fbem-6009	70	1	face	face	NOUN
fbem-6009	70	2	place	place	NOUN
fbem-6009	70	3	is	be	AUX
fbem-6009	70	4	exclusive	exclusive	ADJ
fbem-6009	70	5	since	since	SCONJ
fbem-6009	70	6	it	it	PRON
fbem-6009	70	7	is	be	AUX
fbem-6009	70	8	the	the	DET
fbem-6009	70	9	first	first	ADJ
fbem-6009	70	10	one	one	NUM
fbem-6009	70	11	outside	outside	ADP
fbem-6009	70	12	the	the	DET
fbem-6009	70	13	us	us	PROPN
fbem-6009	70	14	that	that	PRON
fbem-6009	70	15	draws	draw	VERB
fbem-6009	70	16	on	on	ADP
fbem-6009	70	17	heritage	heritage	NOUN
fbem-6009	70	18	from	from	ADP
fbem-6009	70	19	flagship	flagship	PROPN
fbem-6009	70	20	west	west	PROPN
fbem-6009	70	21	hollywood	hollywood	PROPN
fbem-6009	70	22	clinic	clinic	PROPN
fbem-6009	70	23	and	and	CCONJ
fbem-6009	70	24	new	new	PROPN
fbem-6009	70	25	york	york	PROPN
fbem-6009	70	26	for	for	ADP
fbem-6009	70	27	more	more	ADJ
fbem-6009	70	28	than	than	ADP
fbem-6009	70	29	45	45	NUM
fbem-6009	70	30	years	year	NOUN
fbem-6009	70	31	.	.	PUNCT
fbem-6009	71	1	the	the	DET
fbem-6009	71	2	price	price	NOUN
fbem-6009	71	3	ranges	range	VERB
fbem-6009	71	4	from	from	ADP
fbem-6009	71	5	£	£	SYM
fbem-6009	71	6	50/15	50/15	NUM
fbem-6009	71	7	mins	min	NOUN
fbem-6009	71	8	to	to	ADP
fbem-6009	71	9	£	£	SYM
fbem-6009	71	10	250/90	250/90	NUM
fbem-6009	71	11	mins	min	NOUN
fbem-6009	71	12	,	,	PUNCT
fbem-6009	71	13	which	which	PRON
fbem-6009	71	14	fits	fit	VERB
fbem-6009	71	15	with	with	ADP
fbem-6009	71	16	the	the	DET
fbem-6009	71	17	positioning	positioning	NOUN
fbem-6009	71	18	of	of	ADP
fbem-6009	71	19	rosewood	rosewood	PROPN
fbem-6009	71	20	london	london	PROPN
fbem-6009	71	21	’s	’s	PART
fbem-6009	71	22	pricing	pricing	NOUN
fbem-6009	71	23	strategy	strategy	NOUN
fbem-6009	71	24	.	.	PUNCT
fbem-6009	72	1	while	while	SCONJ
fbem-6009	72	2	matthew	matthew	PROPN
fbem-6009	72	3	curtis	curtis	PROPN
fbem-6009	72	4	,	,	PUNCT
fbem-6009	72	5	inspired	inspire	VERB
fbem-6009	72	6	by	by	ADP
fbem-6009	72	7	the	the	DET
fbem-6009	72	8	orient	orient	PROPN
fbem-6009	72	9	express	express	PROPN
fbem-6009	72	10	,	,	PUNCT
fbem-6009	72	11	features	feature	VERB
fbem-6009	72	12	an	an	DET
fbem-6009	72	13	award	award	NOUN
fbem-6009	72	14	-	-	PUNCT
fbem-6009	72	15	winning	win	VERB
fbem-6009	72	16	and	and	CCONJ
fbem-6009	72	17	celebrity	celebrity	NOUN
fbem-6009	72	18	team	team	NOUN
fbem-6009	72	19	who	who	PRON
fbem-6009	72	20	are	be	AUX
fbem-6009	72	21	‘	'	PUNCT
fbem-6009	72	22	some	some	PRON
fbem-6009	72	23	of	of	ADP
fbem-6009	72	24	the	the	DET
fbem-6009	72	25	best	good	ADJ
fbem-6009	72	26	in	in	ADP
fbem-6009	72	27	the	the	DET
fbem-6009	72	28	industry	industry	NOUN
fbem-6009	72	29	’	'	PUNCT
fbem-6009	72	30	.	.	PUNCT
fbem-6009	73	1	the	the	DET
fbem-6009	73	2	price	price	NOUN
fbem-6009	73	3	starts	start	VERB
fbem-6009	73	4	from	from	ADP
fbem-6009	73	5	£	£	SYM
fbem-6009	73	6	75	75	NUM
fbem-6009	73	7	for	for	ADP
fbem-6009	73	8	a	a	DET
fbem-6009	73	9	tint	tint	ADJ
fbem-6009	73	10	regrowth	regrowth	NOUN
fbem-6009	73	11	served	serve	VERB
fbem-6009	73	12	by	by	ADP
fbem-6009	73	13	a	a	DET
fbem-6009	73	14	protégé	protégé	NOUN
fbem-6009	73	15	stylist	stylist	NOUN
fbem-6009	73	16	to	to	ADP
fbem-6009	73	17	£	£	SYM
fbem-6009	73	18	180	180	NUM
fbem-6009	73	19	+	+	NOUN
fbem-6009	73	20	for	for	ADP
fbem-6009	73	21	a	a	DET
fbem-6009	73	22	balayage	balayage	NOUN
fbem-6009	73	23	color	color	NOUN
fbem-6009	73	24	with	with	ADP
fbem-6009	73	25	a	a	DET
fbem-6009	73	26	creative	creative	ADJ
fbem-6009	73	27	director	director	NOUN
fbem-6009	73	28	.	.	PUNCT
fbem-6009	74	1	therefore	therefore	ADV
fbem-6009	74	2	,	,	PUNCT
fbem-6009	74	3	both	both	PRON
fbem-6009	74	4	of	of	ADP
fbem-6009	74	5	these	these	DET
fbem-6009	74	6	extensions	extension	NOUN
fbem-6009	74	7	could	could	AUX
fbem-6009	74	8	unfold	unfold	VERB
fbem-6009	74	9	a	a	DET
fbem-6009	74	10	journey	journey	NOUN
fbem-6009	74	11	of	of	ADP
fbem-6009	74	12	luxurious	luxurious	ADJ
fbem-6009	74	13	and	and	CCONJ
fbem-6009	74	14	rare	rare	ADJ
fbem-6009	74	15	experiences	experience	NOUN
fbem-6009	74	16	,	,	PUNCT
fbem-6009	74	17	creating	create	VERB
fbem-6009	74	18	symbolic	symbolic	ADJ
fbem-6009	74	19	congruency	congruency	NOUN
fbem-6009	74	20	with	with	ADP
fbem-6009	74	21	rosewood	rosewood	PROPN
fbem-6009	74	22	london	london	PROPN
fbem-6009	74	23	.	.	PUNCT
fbem-6009	75	1	however	however	ADV
fbem-6009	75	2	,	,	PUNCT
fbem-6009	75	3	overextensions	overextension	NOUN
fbem-6009	75	4	could	could	AUX
fbem-6009	75	5	dilute	dilute	VERB
fbem-6009	75	6	the	the	DET
fbem-6009	75	7	focus	focus	NOUN
fbem-6009	75	8	of	of	ADP
fbem-6009	75	9	rosewood	rosewood	PROPN
fbem-6009	75	10	london	london	PROPN
fbem-6009	75	11	,	,	PUNCT
fbem-6009	75	12	so	so	SCONJ
fbem-6009	75	13	it	it	PRON
fbem-6009	75	14	is	be	AUX
fbem-6009	75	15	essential	essential	ADJ
fbem-6009	75	16	to	to	PART
fbem-6009	75	17	approach	approach	VERB
fbem-6009	75	18	brand	brand	NOUN
fbem-6009	75	19	extensions	extension	NOUN
fbem-6009	75	20	with	with	ADP
fbem-6009	75	21	caution	caution	NOUN
fbem-6009	75	22	(	(	PUNCT
fbem-6009	75	23	trout	trout	NOUN
fbem-6009	75	24	,	,	PUNCT
fbem-6009	75	25	2009	2009	NUM
fbem-6009	75	26	)	)	PUNCT
fbem-6009	75	27	.	.	PUNCT
fbem-6009	76	1	as	as	ADP
fbem-6009	76	2	an	an	DET
fbem-6009	76	3	example	example	NOUN
fbem-6009	76	4	,	,	PUNCT
fbem-6009	76	5	tango	tango	NOUN
fbem-6009	76	6	outsold	outsold	NOUN
fbem-6009	76	7	fanta	fanta	NOUN
fbem-6009	76	8	by	by	ADP
fbem-6009	76	9	almost	almost	ADV
fbem-6009	76	10	two	two	NUM
fbem-6009	76	11	to	to	PART
fbem-6009	76	12	one	one	NUM
fbem-6009	76	13	in	in	ADP
fbem-6009	76	14	the	the	DET
fbem-6009	76	15	1990s	1990	NOUN
fbem-6009	76	16	but	but	CCONJ
fbem-6009	76	17	has	have	AUX
fbem-6009	76	18	been	be	AUX
fbem-6009	76	19	no	no	ADV
fbem-6009	76	20	longer	long	ADV
fbem-6009	76	21	popular	popular	ADJ
fbem-6009	76	22	now	now	ADV
fbem-6009	76	23	.	.	PUNCT
fbem-6009	77	1	the	the	DET
fbem-6009	77	2	history	history	NOUN
fbem-6009	77	3	of	of	ADP
fbem-6009	77	4	tango	tango	PROPN
fbem-6009	77	5	’s	’s	PART
fbem-6009	77	6	extensions	extension	NOUN
fbem-6009	77	7	is	be	AUX
fbem-6009	77	8	viewed	view	VERB
fbem-6009	77	9	as	as	ADP
fbem-6009	77	10	evidence	evidence	NOUN
fbem-6009	77	11	of	of	ADP
fbem-6009	77	12	its	its	PRON
fbem-6009	77	13	failure	failure	NOUN
fbem-6009	77	14	to	to	PART
fbem-6009	77	15	evoke	evoke	VERB
fbem-6009	77	16	a	a	DET
fbem-6009	77	17	clear	clear	ADJ
fbem-6009	77	18	association	association	NOUN
fbem-6009	77	19	in	in	ADP
fbem-6009	77	20	the	the	DET
fbem-6009	77	21	mind	mind	NOUN
fbem-6009	77	22	of	of	ADP
fbem-6009	77	23	consumers	consumer	NOUN
fbem-6009	77	24	(	(	PUNCT
fbem-6009	77	25	clark	clark	NOUN
fbem-6009	77	26	,	,	PUNCT
fbem-6009	77	27	2008	2008	NUM
fbem-6009	77	28	)	)	PUNCT
fbem-6009	77	29	.	.	PUNCT
fbem-6009	78	1	3	3	X
fbem-6009	78	2	.	.	X
fbem-6009	78	3	logo	logo	NOUN
fbem-6009	78	4	consumers	consumer	NOUN
fbem-6009	78	5	become	become	VERB
fbem-6009	78	6	increasingly	increasingly	ADV
fbem-6009	78	7	critical	critical	ADJ
fbem-6009	78	8	of	of	ADP
fbem-6009	78	9	logos	logo	NOUN
fbem-6009	78	10	today	today	NOUN
fbem-6009	78	11	when	when	SCONJ
fbem-6009	78	12	they	they	PRON
fbem-6009	78	13	rely	rely	VERB
fbem-6009	78	14	on	on	ADP
fbem-6009	78	15	mobile	mobile	ADJ
fbem-6009	78	16	devices	device	NOUN
fbem-6009	78	17	frequently	frequently	ADV
fbem-6009	78	18	,	,	PUNCT
fbem-6009	78	19	as	as	SCONJ
fbem-6009	78	20	logos	logo	NOUN
fbem-6009	78	21	are	be	AUX
fbem-6009	78	22	their	their	PRON
fbem-6009	78	23	immediate	immediate	ADJ
fbem-6009	78	24	acknowledgement	acknowledgement	NOUN
fbem-6009	78	25	of	of	ADP
fbem-6009	78	26	a	a	DET
fbem-6009	78	27	business	business	NOUN
fbem-6009	78	28	.	.	PUNCT
fbem-6009	79	1	in	in	ADP
fbem-6009	79	2	the	the	DET
fbem-6009	79	3	luxury	luxury	NOUN
fbem-6009	79	4	hospitality	hospitality	NOUN
fbem-6009	79	5	industry	industry	NOUN
fbem-6009	79	6	,	,	PUNCT
fbem-6009	79	7	the	the	DET
fbem-6009	79	8	logo	logo	NOUN
fbem-6009	79	9	serves	serve	VERB
fbem-6009	79	10	as	as	ADP
fbem-6009	79	11	a	a	DET
fbem-6009	79	12	symbol	symbol	NOUN
fbem-6009	79	13	of	of	ADP
fbem-6009	79	14	quality	quality	NOUN
fbem-6009	79	15	,	,	PUNCT
fbem-6009	79	16	identification	identification	NOUN
fbem-6009	79	17	,	,	PUNCT
fbem-6009	79	18	and	and	CCONJ
fbem-6009	79	19	reputation	reputation	NOUN
fbem-6009	79	20	.	.	PUNCT
fbem-6009	80	1	a	a	DET
fbem-6009	80	2	well	well	ADV
fbem-6009	80	3	-	-	PUNCT
fbem-6009	80	4	designed	design	VERB
fbem-6009	80	5	logo	logo	NOUN
fbem-6009	80	6	,	,	PUNCT
fbem-6009	80	7	which	which	PRON
fbem-6009	80	8	links	link	VERB
fbem-6009	80	9	the	the	DET
fbem-6009	80	10	color	color	NOUN
fbem-6009	80	11	,	,	PUNCT
fbem-6009	80	12	shape	shape	NOUN
fbem-6009	80	13	,	,	PUNCT
fbem-6009	80	14	or	or	CCONJ
fbem-6009	80	15	typology	typology	NOUN
fbem-6009	80	16	to	to	ADP
fbem-6009	80	17	the	the	DET
fbem-6009	80	18	hotel	hotel	NOUN
fbem-6009	80	19	it	it	PRON
fbem-6009	80	20	represents	represent	VERB
fbem-6009	80	21	,	,	PUNCT
fbem-6009	80	22	may	may	AUX
fbem-6009	80	23	serve	serve	VERB
fbem-6009	80	24	to	to	PART
fbem-6009	80	25	increase	increase	VERB
fbem-6009	80	26	its	its	PRON
fbem-6009	80	27	competitive	competitive	ADJ
fbem-6009	80	28	advantage	advantage	NOUN
fbem-6009	80	29	and	and	CCONJ
fbem-6009	80	30	make	make	VERB
fbem-6009	80	31	113	113	NUM
fbem-6009	80	32	corporate	corporate	ADJ
fbem-6009	80	33	communications	communication	NOUN
fbem-6009	80	34	simpler	simple	ADJ
fbem-6009	80	35	to	to	PART
fbem-6009	80	36	understand	understand	VERB
fbem-6009	80	37	(	(	PUNCT
fbem-6009	80	38	baker	baker	NOUN
fbem-6009	80	39	and	and	CCONJ
fbem-6009	80	40	balmer	balmer	PROPN
fbem-6009	80	41	,	,	PUNCT
fbem-6009	80	42	1997	1997	NUM
fbem-6009	80	43	)	)	PUNCT
fbem-6009	80	44	.	.	PUNCT
fbem-6009	81	1	among	among	ADP
fbem-6009	81	2	the	the	DET
fbem-6009	81	3	three	three	NUM
fbem-6009	81	4	types	type	NOUN
fbem-6009	81	5	of	of	ADP
fbem-6009	81	6	logos	logo	NOUN
fbem-6009	81	7	,	,	PUNCT
fbem-6009	81	8	rosewood	rosewood	PROPN
fbem-6009	81	9	london	london	PROPN
fbem-6009	81	10	adopts	adopt	VERB
fbem-6009	81	11	a	a	DET
fbem-6009	81	12	mixed	mixed	ADJ
fbem-6009	81	13	one	one	NUM
fbem-6009	81	14	combined	combine	VERB
fbem-6009	81	15	with	with	ADP
fbem-6009	81	16	iconic	iconic	ADJ
fbem-6009	81	17	and	and	CCONJ
fbem-6009	81	18	textual	textual	ADJ
fbem-6009	81	19	elements	element	NOUN
fbem-6009	81	20	(	(	PUNCT
fbem-6009	81	21	adîr	adîr	VERB
fbem-6009	81	22	et	et	PROPN
fbem-6009	81	23	al	al	PROPN
fbem-6009	81	24	.	.	PROPN
fbem-6009	81	25	,	,	PUNCT
fbem-6009	81	26	2012	2012	NUM
fbem-6009	81	27	)	)	PUNCT
fbem-6009	81	28	.	.	PUNCT
fbem-6009	82	1	its	its	PRON
fbem-6009	82	2	logo	logo	NOUN
fbem-6009	82	3	consists	consist	VERB
fbem-6009	82	4	of	of	ADP
fbem-6009	82	5	two	two	NUM
fbem-6009	82	6	parts	part	NOUN
fbem-6009	82	7	:	:	PUNCT
fbem-6009	82	8	the	the	DET
fbem-6009	82	9	first	first	ADJ
fbem-6009	82	10	part	part	NOUN
fbem-6009	82	11	is	be	AUX
fbem-6009	82	12	purely	purely	ADV
fbem-6009	82	13	made	make	VERB
fbem-6009	82	14	up	up	ADP
fbem-6009	82	15	by	by	ADP
fbem-6009	82	16	text	text	NOUN
fbem-6009	82	17	‘	'	PUNCT
fbem-6009	82	18	rosewood	rosewood	PROPN
fbem-6009	82	19	london	london	PROPN
fbem-6009	82	20	’	'	PUNCT
fbem-6009	82	21	,	,	PUNCT
fbem-6009	82	22	with	with	ADP
fbem-6009	82	23	a	a	DET
fbem-6009	82	24	form	form	NOUN
fbem-6009	82	25	of	of	ADP
fbem-6009	82	26	the	the	DET
fbem-6009	82	27	corporate	corporate	ADJ
fbem-6009	82	28	name	name	NOUN
fbem-6009	82	29	and	and	CCONJ
fbem-6009	82	30	location	location	NOUN
fbem-6009	82	31	.	.	PUNCT
fbem-6009	83	1	this	this	DET
fbem-6009	83	2	pattern	pattern	NOUN
fbem-6009	83	3	is	be	AUX
fbem-6009	83	4	uniform	uniform	ADJ
fbem-6009	83	5	,	,	PUNCT
fbem-6009	83	6	consistently	consistently	ADV
fbem-6009	83	7	applied	apply	VERB
fbem-6009	83	8	by	by	ADP
fbem-6009	83	9	all	all	DET
fbem-6009	83	10	subordinate	subordinate	ADJ
fbem-6009	83	11	hotels	hotel	NOUN
fbem-6009	83	12	within	within	ADP
fbem-6009	83	13	the	the	DET
fbem-6009	83	14	rosewood	rosewood	PROPN
fbem-6009	83	15	hotel	hotel	NOUN
fbem-6009	83	16	group	group	NOUN
fbem-6009	83	17	.	.	PUNCT
fbem-6009	84	1	the	the	DET
fbem-6009	84	2	second	second	ADJ
fbem-6009	84	3	part	part	NOUN
fbem-6009	84	4	is	be	AUX
fbem-6009	84	5	a	a	DET
fbem-6009	84	6	one	one	NUM
fbem-6009	84	7	-	-	PUNCT
fbem-6009	84	8	of	of	ADP
fbem-6009	84	9	-	-	PUNCT
fbem-6009	84	10	a	a	DET
fbem-6009	84	11	-	-	PUNCT
fbem-6009	84	12	kind	kind	NOUN
fbem-6009	84	13	seal	seal	NOUN
fbem-6009	84	14	for	for	ADP
fbem-6009	84	15	each	each	DET
fbem-6009	84	16	hotel	hotel	NOUN
fbem-6009	84	17	,	,	PUNCT
fbem-6009	84	18	which	which	PRON
fbem-6009	84	19	perfectly	perfectly	ADV
fbem-6009	84	20	portrays	portray	VERB
fbem-6009	84	21	their	their	PRON
fbem-6009	84	22	distinctive	distinctive	ADJ
fbem-6009	84	23	individuality	individuality	NOUN
fbem-6009	84	24	.	.	PUNCT
fbem-6009	85	1	the	the	DET
fbem-6009	85	2	rosewood	rosewood	PROPN
fbem-6009	85	3	london	london	PROPN
fbem-6009	85	4	logo	logo	NOUN
fbem-6009	85	5	can	can	AUX
fbem-6009	85	6	be	be	AUX
fbem-6009	85	7	explored	explore	VERB
fbem-6009	85	8	from	from	ADP
fbem-6009	85	9	some	some	DET
fbem-6009	85	10	key	key	ADJ
fbem-6009	85	11	design	design	NOUN
fbem-6009	85	12	aspects	aspect	NOUN
fbem-6009	85	13	,	,	PUNCT
fbem-6009	85	14	as	as	SCONJ
fbem-6009	85	15	outlined	outline	VERB
fbem-6009	85	16	below	below	ADV
fbem-6009	85	17	.	.	PUNCT
fbem-6009	86	1	3.1	3.1	NUM
fbem-6009	86	2	.	.	PUNCT
fbem-6009	86	3	color	color	NOUN
fbem-6009	86	4	logo	logo	NOUN
fbem-6009	86	5	color	color	NOUN
fbem-6009	86	6	plays	play	VERB
fbem-6009	86	7	an	an	DET
fbem-6009	86	8	essential	essential	ADJ
fbem-6009	86	9	role	role	NOUN
fbem-6009	86	10	in	in	ADP
fbem-6009	86	11	customer	customer	NOUN
fbem-6009	86	12	-	-	PUNCT
fbem-6009	86	13	based	base	VERB
fbem-6009	86	14	brand	brand	NOUN
fbem-6009	86	15	equity	equity	NOUN
fbem-6009	86	16	,	,	PUNCT
fbem-6009	86	17	for	for	ADP
fbem-6009	86	18	instance	instance	NOUN
fbem-6009	86	19	brand	brand	NOUN
fbem-6009	86	20	recognition	recognition	PROPN
fbem-6009	86	21	and	and	CCONJ
fbem-6009	86	22	recall	recall	NOUN
fbem-6009	86	23	,	,	PUNCT
fbem-6009	86	24	due	due	ADP
fbem-6009	86	25	to	to	ADP
fbem-6009	86	26	its	its	PRON
fbem-6009	86	27	mnemonic	mnemonic	ADJ
fbem-6009	86	28	function	function	NOUN
fbem-6009	86	29	.	.	PUNCT
fbem-6009	87	1	it	it	PRON
fbem-6009	87	2	can	can	AUX
fbem-6009	87	3	convey	convey	VERB
fbem-6009	87	4	information	information	NOUN
fbem-6009	87	5	,	,	PUNCT
fbem-6009	87	6	create	create	VERB
fbem-6009	87	7	imagery	imagery	NOUN
fbem-6009	87	8	and	and	CCONJ
fbem-6009	87	9	symbolic	symbolic	ADJ
fbem-6009	87	10	value	value	NOUN
fbem-6009	87	11	,	,	PUNCT
fbem-6009	87	12	and	and	CCONJ
fbem-6009	87	13	solidify	solidify	VERB
fbem-6009	87	14	a	a	DET
fbem-6009	87	15	corporate	corporate	ADJ
fbem-6009	87	16	identity	identity	NOUN
fbem-6009	87	17	.	.	PUNCT
fbem-6009	88	1	therefore	therefore	ADV
fbem-6009	88	2	,	,	PUNCT
fbem-6009	88	3	for	for	ADP
fbem-6009	88	4	luxury	luxury	NOUN
fbem-6009	88	5	hotels	hotel	NOUN
fbem-6009	88	6	,	,	PUNCT
fbem-6009	88	7	the	the	DET
fbem-6009	88	8	color	color	NOUN
fbem-6009	88	9	has	have	VERB
fbem-6009	88	10	to	to	PART
fbem-6009	88	11	be	be	AUX
fbem-6009	88	12	carefully	carefully	ADV
fbem-6009	88	13	selected	select	VERB
fbem-6009	88	14	as	as	ADP
fbem-6009	88	15	a	a	DET
fbem-6009	88	16	‘	'	PUNCT
fbem-6009	88	17	silent	silent	ADJ
fbem-6009	88	18	salesperson	salesperson	NOUN
fbem-6009	88	19	’	'	PUNCT
fbem-6009	88	20	to	to	PART
fbem-6009	88	21	convey	convey	VERB
fbem-6009	88	22	desirable	desirable	ADJ
fbem-6009	88	23	brand	brand	NOUN
fbem-6009	88	24	feelings	feeling	NOUN
fbem-6009	88	25	(	(	PUNCT
fbem-6009	88	26	henderson	henderson	NOUN
fbem-6009	88	27	and	and	CCONJ
fbem-6009	88	28	cote	cote	PROPN
fbem-6009	88	29	,	,	PUNCT
fbem-6009	88	30	1998	1998	NUM
fbem-6009	88	31	)	)	PUNCT
fbem-6009	88	32	.	.	PUNCT
fbem-6009	89	1	the	the	DET
fbem-6009	89	2	logo	logo	NOUN
fbem-6009	89	3	rosewood	rosewood	PROPN
fbem-6009	89	4	london	london	PROPN
fbem-6009	89	5	consists	consist	VERB
fbem-6009	89	6	of	of	ADP
fbem-6009	89	7	two	two	NUM
fbem-6009	89	8	cool	cool	ADJ
fbem-6009	89	9	colors	color	NOUN
fbem-6009	89	10	:	:	PUNCT
fbem-6009	89	11	black	black	ADJ
fbem-6009	89	12	and	and	CCONJ
fbem-6009	89	13	white	white	ADJ
fbem-6009	89	14	.	.	PUNCT
fbem-6009	90	1	there	there	PRON
fbem-6009	90	2	are	be	VERB
fbem-6009	90	3	said	say	VERB
fbem-6009	90	4	to	to	PART
fbem-6009	90	5	have	have	VERB
fbem-6009	90	6	some	some	DET
fbem-6009	90	7	emotional	emotional	ADJ
fbem-6009	90	8	and	and	CCONJ
fbem-6009	90	9	neurophysiological	neurophysiological	ADJ
fbem-6009	90	10	differences	difference	NOUN
fbem-6009	90	11	among	among	ADP
fbem-6009	90	12	colors	color	NOUN
fbem-6009	90	13	.	.	PUNCT
fbem-6009	91	1	unlike	unlike	ADP
fbem-6009	91	2	some	some	DET
fbem-6009	91	3	warm	warm	ADJ
fbem-6009	91	4	colors	color	NOUN
fbem-6009	91	5	,	,	PUNCT
fbem-6009	91	6	for	for	ADP
fbem-6009	91	7	example	example	NOUN
fbem-6009	91	8	red	red	PROPN
fbem-6009	91	9	,	,	PUNCT
fbem-6009	91	10	which	which	PRON
fbem-6009	91	11	could	could	AUX
fbem-6009	91	12	stimulate	stimulate	VERB
fbem-6009	91	13	excitement	excitement	NOUN
fbem-6009	91	14	or	or	CCONJ
fbem-6009	91	15	even	even	ADV
fbem-6009	91	16	anger	anger	NOUN
fbem-6009	91	17	known	know	VERB
fbem-6009	91	18	as	as	ADP
fbem-6009	91	19	‘	'	PUNCT
fbem-6009	91	20	chromodynamics	chromodynamic	NOUN
fbem-6009	91	21	’	'	PUNCT
fbem-6009	91	22	,	,	PUNCT
fbem-6009	91	23	these	these	DET
fbem-6009	91	24	cool	cool	ADJ
fbem-6009	91	25	colors	color	NOUN
fbem-6009	91	26	are	be	AUX
fbem-6009	91	27	thought	think	VERB
fbem-6009	91	28	to	to	PART
fbem-6009	91	29	be	be	AUX
fbem-6009	91	30	associated	associate	VERB
fbem-6009	91	31	with	with	ADP
fbem-6009	91	32	peace	peace	NOUN
fbem-6009	91	33	,	,	PUNCT
fbem-6009	91	34	restfulness	restfulness	NOUN
fbem-6009	91	35	,	,	PUNCT
fbem-6009	91	36	and	and	CCONJ
fbem-6009	91	37	nurturing	nurture	VERB
fbem-6009	91	38	,	,	PUNCT
fbem-6009	91	39	and	and	CCONJ
fbem-6009	91	40	have	have	VERB
fbem-6009	91	41	a	a	DET
fbem-6009	91	42	calming	calm	VERB
fbem-6009	91	43	effect	effect	NOUN
fbem-6009	91	44	,	,	PUNCT
fbem-6009	91	45	with	with	ADP
fbem-6009	91	46	a	a	DET
fbem-6009	91	47	view	view	NOUN
fbem-6009	91	48	to	to	ADP
fbem-6009	91	49	communicating	communicate	VERB
fbem-6009	91	50	its	its	PRON
fbem-6009	91	51	brand	brand	NOUN
fbem-6009	91	52	feelings	feeling	NOUN
fbem-6009	91	53	including	include	VERB
fbem-6009	91	54	warmth	warmth	NOUN
fbem-6009	91	55	and	and	CCONJ
fbem-6009	91	56	security	security	NOUN
fbem-6009	91	57	(	(	PUNCT
fbem-6009	91	58	fraser	fraser	NOUN
fbem-6009	91	59	and	and	CCONJ
fbem-6009	91	60	banks	bank	NOUN
fbem-6009	91	61	,	,	PUNCT
fbem-6009	91	62	2004	2004	NUM
fbem-6009	91	63	)	)	PUNCT
fbem-6009	91	64	.	.	PUNCT
fbem-6009	92	1	besides	besides	ADV
fbem-6009	92	2	,	,	PUNCT
fbem-6009	92	3	cool	cool	ADJ
fbem-6009	92	4	colors	color	NOUN
fbem-6009	92	5	,	,	PUNCT
fbem-6009	92	6	including	include	VERB
fbem-6009	92	7	black	black	ADJ
fbem-6009	92	8	and	and	CCONJ
fbem-6009	92	9	white	white	ADJ
fbem-6009	92	10	,	,	PUNCT
fbem-6009	92	11	can	can	AUX
fbem-6009	92	12	increase	increase	VERB
fbem-6009	92	13	visual	visual	ADJ
fbem-6009	92	14	weight	weight	NOUN
fbem-6009	92	15	due	due	ADP
fbem-6009	92	16	to	to	ADP
fbem-6009	92	17	their	their	PRON
fbem-6009	92	18	relatively	relatively	ADV
fbem-6009	92	19	low	low	ADJ
fbem-6009	92	20	excitation	excitation	NOUN
fbem-6009	92	21	level	level	NOUN
fbem-6009	92	22	,	,	PUNCT
fbem-6009	92	23	thus	thus	ADV
fbem-6009	92	24	reflecting	reflect	VERB
fbem-6009	92	25	its	its	PRON
fbem-6009	92	26	general	general	ADJ
fbem-6009	92	27	tone	tone	NOUN
fbem-6009	92	28	of	of	ADP
fbem-6009	92	29	being	be	AUX
fbem-6009	92	30	luxury	luxury	NOUN
fbem-6009	92	31	and	and	CCONJ
fbem-6009	92	32	exclusive	exclusive	ADJ
fbem-6009	92	33	(	(	PUNCT
fbem-6009	92	34	affinity	affinity	NOUN
fbem-6009	92	35	,	,	PUNCT
fbem-6009	92	36	2015	2015	NUM
fbem-6009	92	37	)	)	PUNCT
fbem-6009	92	38	.	.	PUNCT
fbem-6009	93	1	3.2	3.2	NUM
fbem-6009	93	2	.	.	PUNCT
fbem-6009	93	3	shape	shape	NOUN
fbem-6009	93	4	and	and	CCONJ
fbem-6009	93	5	imagery	imagery	NOUN
fbem-6009	93	6	in	in	ADP
fbem-6009	93	7	addition	addition	NOUN
fbem-6009	93	8	to	to	ADP
fbem-6009	93	9	colors	color	NOUN
fbem-6009	93	10	,	,	PUNCT
fbem-6009	93	11	shapes	shape	NOUN
fbem-6009	93	12	and	and	CCONJ
fbem-6009	93	13	imageries	imagery	NOUN
fbem-6009	93	14	can	can	AUX
fbem-6009	93	15	also	also	ADV
fbem-6009	93	16	contribute	contribute	VERB
fbem-6009	93	17	to	to	ADP
fbem-6009	93	18	a	a	DET
fbem-6009	93	19	logo	logo	NOUN
fbem-6009	93	20	’s	’s	PART
fbem-6009	93	21	interpretation	interpretation	NOUN
fbem-6009	93	22	and	and	CCONJ
fbem-6009	93	23	communicate	communicate	VERB
fbem-6009	93	24	the	the	DET
fbem-6009	93	25	identity	identity	NOUN
fbem-6009	93	26	of	of	ADP
fbem-6009	93	27	the	the	DET
fbem-6009	93	28	hotel	hotel	NOUN
fbem-6009	93	29	through	through	ADP
fbem-6009	93	30	graphics	graphic	NOUN
fbem-6009	93	31	.	.	PUNCT
fbem-6009	94	1	the	the	DET
fbem-6009	94	2	first	first	ADJ
fbem-6009	94	3	part	part	NOUN
fbem-6009	94	4	of	of	ADP
fbem-6009	94	5	rosewood	rosewood	PROPN
fbem-6009	94	6	london	london	PROPN
fbem-6009	94	7	’s	’s	PART
fbem-6009	94	8	logo	logo	NOUN
fbem-6009	94	9	is	be	AUX
fbem-6009	94	10	only	only	ADV
fbem-6009	94	11	text	text	NOUN
fbem-6009	94	12	-	-	PUNCT
fbem-6009	94	13	based	base	VERB
fbem-6009	94	14	and	and	CCONJ
fbem-6009	94	15	has	have	VERB
fbem-6009	94	16	the	the	DET
fbem-6009	94	17	advantages	advantage	NOUN
fbem-6009	94	18	of	of	ADP
fbem-6009	94	19	simplicity	simplicity	NOUN
fbem-6009	94	20	and	and	CCONJ
fbem-6009	94	21	immediate	immediate	ADJ
fbem-6009	94	22	recognition	recognition	NOUN
fbem-6009	94	23	(	(	PUNCT
fbem-6009	94	24	canny	canny	ADJ
fbem-6009	94	25	creative	creative	ADJ
fbem-6009	94	26	,	,	PUNCT
fbem-6009	94	27	2020	2020	NUM
fbem-6009	94	28	)	)	PUNCT
fbem-6009	94	29	.	.	PUNCT
fbem-6009	95	1	compared	compare	VERB
fbem-6009	95	2	to	to	ADP
fbem-6009	95	3	other	other	ADJ
fbem-6009	95	4	forms	form	NOUN
fbem-6009	95	5	,	,	PUNCT
fbem-6009	95	6	text	text	NOUN
fbem-6009	95	7	-	-	PUNCT
fbem-6009	95	8	based	base	VERB
fbem-6009	95	9	‘	'	PUNCT
fbem-6009	95	10	rosewood	rosewood	ADJ
fbem-6009	95	11	london	london	PROPN
fbem-6009	95	12	’	'	PUNCT
fbem-6009	95	13	is	be	AUX
fbem-6009	95	14	likely	likely	ADJ
fbem-6009	95	15	to	to	PART
fbem-6009	95	16	be	be	AUX
fbem-6009	95	17	recognized	recognize	VERB
fbem-6009	95	18	and	and	CCONJ
fbem-6009	95	19	remembered	remember	VERB
fbem-6009	95	20	easily	easily	ADV
fbem-6009	95	21	without	without	ADP
fbem-6009	95	22	hidden	hidden	ADJ
fbem-6009	95	23	messages	message	NOUN
fbem-6009	95	24	and	and	CCONJ
fbem-6009	95	25	confusion	confusion	NOUN
fbem-6009	95	26	.	.	PUNCT
fbem-6009	96	1	the	the	DET
fbem-6009	96	2	second	second	ADJ
fbem-6009	96	3	part	part	NOUN
fbem-6009	96	4	of	of	ADP
fbem-6009	96	5	its	its	PRON
fbem-6009	96	6	logo	logo	NOUN
fbem-6009	96	7	includes	include	VERB
fbem-6009	96	8	a	a	DET
fbem-6009	96	9	circle	circle	NOUN
fbem-6009	96	10	and	and	CCONJ
fbem-6009	96	11	two	two	NUM
fbem-6009	96	12	doorknobs	doorknob	NOUN
fbem-6009	96	13	.	.	PUNCT
fbem-6009	97	1	without	without	ADP
fbem-6009	97	2	edges	edge	NOUN
fbem-6009	97	3	or	or	CCONJ
fbem-6009	97	4	points	point	NOUN
fbem-6009	97	5	,	,	PUNCT
fbem-6009	97	6	the	the	DET
fbem-6009	97	7	circle	circle	NOUN
fbem-6009	97	8	is	be	AUX
fbem-6009	97	9	said	say	VERB
fbem-6009	97	10	to	to	PART
fbem-6009	97	11	portray	portray	VERB
fbem-6009	97	12	a	a	DET
fbem-6009	97	13	sense	sense	NOUN
fbem-6009	97	14	of	of	ADP
fbem-6009	97	15	security	security	NOUN
fbem-6009	97	16	and	and	CCONJ
fbem-6009	97	17	protection	protection	NOUN
fbem-6009	97	18	,	,	PUNCT
fbem-6009	97	19	one	one	NUM
fbem-6009	97	20	of	of	ADP
fbem-6009	97	21	rosewood	rosewood	PROPN
fbem-6009	97	22	london	london	PROPN
fbem-6009	97	23	’s	’s	PART
fbem-6009	97	24	brand	brand	NOUN
fbem-6009	97	25	feelings	feeling	NOUN
fbem-6009	97	26	.	.	PUNCT
fbem-6009	98	1	it	it	PRON
fbem-6009	98	2	is	be	AUX
fbem-6009	98	3	also	also	ADV
fbem-6009	98	4	associated	associate	VERB
fbem-6009	98	5	with	with	ADP
fbem-6009	98	6	perfection	perfection	NOUN
fbem-6009	98	7	,	,	PUNCT
fbem-6009	98	8	which	which	PRON
fbem-6009	98	9	implies	imply	VERB
fbem-6009	98	10	that	that	SCONJ
fbem-6009	98	11	customers	customer	NOUN
fbem-6009	98	12	’	'	PUNCT
fbem-6009	98	13	needs	need	NOUN
fbem-6009	98	14	in	in	ADP
fbem-6009	98	15	rosewood	rosewood	PROPN
fbem-6009	98	16	london	london	PROPN
fbem-6009	98	17	are	be	AUX
fbem-6009	98	18	likely	likely	ADJ
fbem-6009	98	19	to	to	PART
fbem-6009	98	20	be	be	AUX
fbem-6009	98	21	completely	completely	ADV
fbem-6009	98	22	satisfied	satisfied	ADJ
fbem-6009	98	23	(	(	PUNCT
fbem-6009	98	24	adîr	adîr	VERB
fbem-6009	98	25	et	et	PROPN
fbem-6009	98	26	al	al	PROPN
fbem-6009	98	27	.	.	PROPN
fbem-6009	98	28	,	,	PUNCT
fbem-6009	98	29	2012	2012	NUM
fbem-6009	98	30	)	)	PUNCT
fbem-6009	98	31	.	.	PUNCT
fbem-6009	99	1	table	table	NOUN
fbem-6009	99	2	1	1	NUM
fbem-6009	99	3	.	.	PUNCT
fbem-6009	99	4	suggestive	suggestive	ADJ
fbem-6009	99	5	induction	induction	NOUN
fbem-6009	99	6	of	of	ADP
fbem-6009	99	7	the	the	DET
fbem-6009	99	8	shape	shape	NOUN
fbem-6009	99	9	in	in	ADP
fbem-6009	99	10	a	a	DET
fbem-6009	99	11	logo	logo	NOUN
fbem-6009	99	12	design	design	NOUN
fbem-6009	99	13	geometric	geometric	ADJ
fbem-6009	99	14	shape	shape	NOUN
fbem-6009	99	15	suggestive	suggestive	ADJ
fbem-6009	99	16	induction	induction	NOUN
fbem-6009	99	17	circle	circle	NOUN
fbem-6009	99	18	perfection	perfection	NOUN
fbem-6009	99	19	,	,	PUNCT
fbem-6009	99	20	balance	balance	NOUN
fbem-6009	99	21	square	square	ADJ
fbem-6009	99	22	stability	stability	NOUN
fbem-6009	99	23	,	,	PUNCT
fbem-6009	99	24	power	power	NOUN
fbem-6009	99	25	rectangle	rectangle	NOUN
fbem-6009	99	26	duration	duration	NOUN
fbem-6009	99	27	,	,	PUNCT
fbem-6009	99	28	progress	progress	NOUN
fbem-6009	99	29	ellipse	ellipse	NOUN
fbem-6009	99	30	continue	continue	VERB
fbem-6009	99	31	searching	search	VERB
fbem-6009	99	32	triangle	triangle	NOUN
fbem-6009	99	33	harmony	harmony	NOUN
fbem-6009	99	34	,	,	PUNCT
fbem-6009	99	35	urge	urge	ADJ
fbem-6009	99	36	towards	towards	ADP
fbem-6009	99	37	spiral	spiral	ADJ
fbem-6009	99	38	advancement	advancement	NOUN
fbem-6009	99	39	,	,	PUNCT
fbem-6009	99	40	detaching	detach	VERB
fbem-6009	99	41	sphere	sphere	NOUN
fbem-6009	99	42	perfection	perfection	NOUN
fbem-6009	99	43	,	,	PUNCT
fbem-6009	99	44	finality	finality	NOUN
fbem-6009	99	45	pyramid	pyramid	NOUN
fbem-6009	99	46	integration	integration	NOUN
fbem-6009	99	47	,	,	PUNCT
fbem-6009	99	48	convergence	convergence	NOUN
fbem-6009	99	49	cube	cube	NOUN
fbem-6009	99	50	stability	stability	NOUN
fbem-6009	99	51	,	,	PUNCT
fbem-6009	99	52	integrity	integrity	NOUN
fbem-6009	99	53	(	(	PUNCT
fbem-6009	99	54	adîr	adîr	VERB
fbem-6009	99	55	et	et	PROPN
fbem-6009	99	56	al	al	PROPN
fbem-6009	99	57	.	.	PROPN
fbem-6009	99	58	,	,	PUNCT
fbem-6009	99	59	2012	2012	NUM
fbem-6009	99	60	)	)	PUNCT
fbem-6009	99	61	inside	inside	ADP
fbem-6009	99	62	the	the	DET
fbem-6009	99	63	circle	circle	NOUN
fbem-6009	99	64	,	,	PUNCT
fbem-6009	99	65	doorknobs	doorknob	NOUN
fbem-6009	99	66	are	be	AUX
fbem-6009	99	67	shaped	shape	VERB
fbem-6009	99	68	in	in	ADP
fbem-6009	99	69	d	d	PROPN
fbem-6009	99	70	a	a	DET
fbem-6009	99	71	letter	letter	NOUN
fbem-6009	99	72	from	from	ADP
fbem-6009	99	73	the	the	DET
fbem-6009	99	74	abbreviation	abbreviation	NOUN
fbem-6009	99	75	of	of	ADP
fbem-6009	99	76	london	london	PROPN
fbem-6009	99	77	,	,	PUNCT
fbem-6009	99	78	which	which	PRON
fbem-6009	99	79	can	can	AUX
fbem-6009	99	80	reflect	reflect	VERB
fbem-6009	99	81	the	the	DET
fbem-6009	99	82	location	location	NOUN
fbem-6009	99	83	’s	’s	PART
fbem-6009	99	84	culture	culture	NOUN
fbem-6009	99	85	,	,	PUNCT
fbem-6009	99	86	history	history	NOUN
fbem-6009	99	87	,	,	PUNCT
fbem-6009	99	88	and	and	CCONJ
fbem-6009	99	89	geography	geography	NOUN
fbem-6009	99	90	.	.	PUNCT
fbem-6009	100	1	this	this	DET
fbem-6009	100	2	imagery	imagery	NOUN
fbem-6009	100	3	is	be	AUX
fbem-6009	100	4	one	one	NUM
fbem-6009	100	5	-	-	PUNCT
fbem-6009	100	6	of	of	ADP
fbem-6009	100	7	-	-	PUNCT
fbem-6009	100	8	a	a	DET
fbem-6009	100	9	-	-	PUNCT
fbem-6009	100	10	kind	kind	NOUN
fbem-6009	100	11	for	for	ADP
fbem-6009	100	12	each	each	DET
fbem-6009	100	13	hotel	hotel	NOUN
fbem-6009	100	14	,	,	PUNCT
fbem-6009	100	15	for	for	ADP
fbem-6009	100	16	instance	instance	NOUN
fbem-6009	100	17	the	the	DET
fbem-6009	100	18	doorknobs	doorknob	NOUN
fbem-6009	100	19	of	of	ADP
fbem-6009	100	20	rosewood	rosewood	NOUN
fbem-6009	100	21	beijing	beijing	PROPN
fbem-6009	100	22	are	be	AUX
fbem-6009	100	23	shaped	shape	VERB
fbem-6009	100	24	in	in	ADP
fbem-6009	100	25	letter	letter	NOUN
fbem-6009	100	26	b	b	PROPN
fbem-6009	100	27	while	while	SCONJ
fbem-6009	100	28	rosewood	rosewood	PROPN
fbem-6009	100	29	castiglion	castiglion	PROPN
fbem-6009	100	30	del	del	PROPN
fbem-6009	100	31	bosco	bosco	PROPN
fbem-6009	100	32	in	in	ADP
fbem-6009	100	33	letter	letter	NOUN
fbem-6009	100	34	c	c	PROPN
fbem-6009	100	35	and	and	CCONJ
fbem-6009	100	36	b.	b.	VERB
fbem-6009	100	37	the	the	DET
fbem-6009	100	38	style	style	NOUN
fbem-6009	100	39	of	of	ADP
fbem-6009	100	40	this	this	DET
fbem-6009	100	41	imagery	imagery	NOUN
fbem-6009	100	42	creates	create	VERB
fbem-6009	100	43	a	a	DET
fbem-6009	100	44	modern	modern	ADJ
fbem-6009	100	45	yet	yet	CCONJ
fbem-6009	100	46	classic	classic	ADJ
fbem-6009	100	47	look	look	NOUN
fbem-6009	100	48	and	and	CCONJ
fbem-6009	100	49	feel	feel	VERB
fbem-6009	100	50	and	and	CCONJ
fbem-6009	100	51	fits	fit	VERB
fbem-6009	100	52	the	the	DET
fbem-6009	100	53	vibe	vibe	NOUN
fbem-6009	100	54	and	and	CCONJ
fbem-6009	100	55	atmosphere	atmosphere	NOUN
fbem-6009	100	56	of	of	ADP
fbem-6009	100	57	a	a	DET
fbem-6009	100	58	grade	grade	NOUN
fbem-6009	100	59	ii	ii	NOUN
fbem-6009	100	60	listed	list	VERB
fbem-6009	100	61	building	building	NOUN
fbem-6009	100	62	in	in	ADP
fbem-6009	100	63	the	the	DET
fbem-6009	100	64	convent	convent	ADJ
fbem-6009	100	65	garden	garden	NOUN
fbem-6009	100	66	neighborhood	neighborhood	NOUN
fbem-6009	100	67	of	of	ADP
fbem-6009	100	68	the	the	DET
fbem-6009	100	69	west	west	PROPN
fbem-6009	100	70	end	end	NOUN
fbem-6009	100	71	.	.	PUNCT
fbem-6009	101	1	4	4	X
fbem-6009	101	2	.	.	X
fbem-6009	101	3	conclusion	conclusion	NOUN
fbem-6009	101	4	with	with	ADP
fbem-6009	101	5	positive	positive	ADJ
fbem-6009	101	6	customer	customer	NOUN
fbem-6009	101	7	-	-	PUNCT
fbem-6009	101	8	based	base	VERB
fbem-6009	101	9	brand	brand	NOUN
fbem-6009	101	10	equity	equity	NOUN
fbem-6009	101	11	,	,	PUNCT
fbem-6009	101	12	customers	customer	NOUN
fbem-6009	101	13	and	and	CCONJ
fbem-6009	101	14	prospects	prospect	NOUN
fbem-6009	101	15	of	of	ADP
fbem-6009	101	16	rosewood	rosewood	PROPN
fbem-6009	101	17	london	london	PROPN
fbem-6009	101	18	are	be	AUX
fbem-6009	101	19	likely	likely	ADJ
fbem-6009	101	20	to	to	PART
fbem-6009	101	21	respond	respond	VERB
fbem-6009	101	22	positively	positively	ADV
fbem-6009	101	23	and	and	CCONJ
fbem-6009	101	24	differentially	differentially	ADV
fbem-6009	101	25	to	to	ADP
fbem-6009	101	26	the	the	DET
fbem-6009	101	27	marketing	marketing	NOUN
fbem-6009	101	28	effects	effect	NOUN
fbem-6009	101	29	of	of	ADP
fbem-6009	101	30	this	this	DET
fbem-6009	101	31	hotel	hotel	NOUN
fbem-6009	101	32	.	.	PUNCT
fbem-6009	102	1	when	when	SCONJ
fbem-6009	102	2	it	it	PRON
fbem-6009	102	3	comes	come	VERB
fbem-6009	102	4	to	to	ADP
fbem-6009	102	5	brand	brand	NOUN
fbem-6009	102	6	feelings	feeling	NOUN
fbem-6009	102	7	,	,	PUNCT
fbem-6009	102	8	rosewood	rosewood	PROPN
fbem-6009	102	9	london	london	PROPN
fbem-6009	102	10	mainly	mainly	ADV
fbem-6009	102	11	conveys	convey	VERB
fbem-6009	102	12	warmth	warmth	NOUN
fbem-6009	102	13	,	,	PUNCT
fbem-6009	102	14	security	security	NOUN
fbem-6009	102	15	,	,	PUNCT
fbem-6009	102	16	social	social	ADJ
fbem-6009	102	17	approval	approval	NOUN
fbem-6009	102	18	and	and	CCONJ
fbem-6009	102	19	selfrespect	selfrespect	NOUN
fbem-6009	102	20	(	(	PUNCT
fbem-6009	102	21	lynn	lynn	PROPN
fbem-6009	102	22	el	el	PROPN
fbem-6009	102	23	al	al	PROPN
fbem-6009	102	24	.	.	PROPN
fbem-6009	102	25	,	,	PUNCT
fbem-6009	102	26	1988	1988	NUM
fbem-6009	102	27	;	;	PUNCT
fbem-6009	102	28	keller	keller	PROPN
fbem-6009	102	29	et	et	PROPN
fbem-6009	102	30	al	al	PROPN
fbem-6009	102	31	.	.	PROPN
fbem-6009	102	32	,	,	PUNCT
fbem-6009	102	33	2012	2012	NUM
fbem-6009	102	34	)	)	PUNCT
fbem-6009	102	35	.	.	PUNCT
fbem-6009	103	1	it	it	PRON
fbem-6009	103	2	also	also	ADV
fbem-6009	103	3	creates	create	VERB
fbem-6009	103	4	superior	superior	ADJ
fbem-6009	103	5	brand	brand	NOUN
fbem-6009	103	6	performance	performance	NOUN
fbem-6009	103	7	for	for	ADP
fbem-6009	103	8	its	its	PRON
fbem-6009	103	9	product	product	NOUN
fbem-6009	103	10	reliability	reliability	NOUN
fbem-6009	103	11	and	and	CCONJ
fbem-6009	103	12	serviceability	serviceability	NOUN
fbem-6009	103	13	,	,	PUNCT
fbem-6009	103	14	service	service	NOUN
fbem-6009	103	15	effectiveness	effectiveness	NOUN
fbem-6009	103	16	and	and	CCONJ
fbem-6009	103	17	efficiency	efficiency	NOUN
fbem-6009	103	18	,	,	PUNCT
fbem-6009	103	19	style	style	NOUN
fbem-6009	103	20	and	and	CCONJ
fbem-6009	103	21	design	design	NOUN
fbem-6009	103	22	,	,	PUNCT
fbem-6009	103	23	as	as	ADV
fbem-6009	103	24	well	well	ADV
fbem-6009	103	25	as	as	ADP
fbem-6009	103	26	price	price	NOUN
fbem-6009	103	27	(	(	PUNCT
fbem-6009	103	28	garvin	garvin	PROPN
fbem-6009	103	29	,	,	PUNCT
fbem-6009	103	30	2000	2000	NUM
fbem-6009	103	31	;	;	PUNCT
fbem-6009	103	32	keller	keller	PROPN
fbem-6009	103	33	et	et	PROPN
fbem-6009	103	34	al	al	PROPN
fbem-6009	103	35	.	.	PROPN
fbem-6009	103	36	,	,	PUNCT
fbem-6009	103	37	2012	2012	NUM
fbem-6009	103	38	)	)	PUNCT
fbem-6009	103	39	.	.	PUNCT
fbem-6009	104	1	two	two	NUM
fbem-6009	104	2	brand	brand	NOUN
fbem-6009	104	3	extensions	extension	NOUN
fbem-6009	104	4	of	of	ADP
fbem-6009	104	5	rosewood	rosewood	PROPN
fbem-6009	104	6	london	london	PROPN
fbem-6009	104	7	,	,	PUNCT
fbem-6009	104	8	matthew	matthew	PROPN
fbem-6009	104	9	curtis	curtis	PROPN
fbem-6009	104	10	and	and	CCONJ
fbem-6009	104	11	face	face	VERB
fbem-6009	104	12	place	place	NOUN
fbem-6009	104	13	,	,	PUNCT
fbem-6009	104	14	are	be	AUX
fbem-6009	104	15	favorably	favorably	ADV
fbem-6009	104	16	evaluated	evaluate	VERB
fbem-6009	104	17	for	for	ADP
fbem-6009	104	18	three	three	NUM
fbem-6009	104	19	reasons	reason	NOUN
fbem-6009	104	20	.	.	PUNCT
fbem-6009	105	1	first	first	ADV
fbem-6009	105	2	,	,	PUNCT
fbem-6009	105	3	the	the	DET
fbem-6009	105	4	parent	parent	NOUN
fbem-6009	105	5	brand	brand	NOUN
fbem-6009	105	6	rosewood	rosewood	NOUN
fbem-6009	105	7	is	be	AUX
fbem-6009	105	8	perceived	perceive	VERB
fbem-6009	105	9	to	to	PART
fbem-6009	105	10	have	have	VERB
fbem-6009	105	11	a	a	DET
fbem-6009	105	12	good	good	ADJ
fbem-6009	105	13	reputation	reputation	NOUN
fbem-6009	105	14	.	.	PUNCT
fbem-6009	106	1	second	second	ADJ
fbem-6009	106	2	,	,	PUNCT
fbem-6009	106	3	these	these	DET
fbem-6009	106	4	two	two	NUM
fbem-6009	106	5	brand	brand	NOUN
fbem-6009	106	6	extensions	extension	NOUN
fbem-6009	106	7	follow	follow	VERB
fbem-6009	106	8	a	a	DET
fbem-6009	106	9	perceived	perceive	VERB
fbem-6009	106	10	risk	risk	NOUN
fbem-6009	106	11	of	of	ADP
fbem-6009	106	12	entering	enter	VERB
fbem-6009	106	13	new	new	ADJ
fbem-6009	106	14	categories	category	NOUN
fbem-6009	106	15	.	.	PUNCT
fbem-6009	107	1	finally	finally	ADV
fbem-6009	107	2	,	,	PUNCT
fbem-6009	107	3	the	the	DET
fbem-6009	107	4	extensions	extension	NOUN
fbem-6009	107	5	fit	fit	VERB
fbem-6009	107	6	symbolically	symbolically	ADV
fbem-6009	107	7	with	with	ADP
fbem-6009	107	8	rosewood	rosewood	ADJ
fbem-6009	107	9	brand	brand	NOUN
fbem-6009	107	10	(	(	PUNCT
fbem-6009	107	11	hem	hem	NOUN
fbem-6009	107	12	et	et	PROPN
fbem-6009	107	13	al	al	PROPN
fbem-6009	107	14	.	.	PROPN
fbem-6009	107	15	,	,	PUNCT
fbem-6009	107	16	2012	2012	NUM
fbem-6009	107	17	)	)	PUNCT
fbem-6009	107	18	.	.	PUNCT
fbem-6009	108	1	however	however	ADV
fbem-6009	108	2	,	,	PUNCT
fbem-6009	108	3	overextensions	overextension	NOUN
fbem-6009	108	4	could	could	AUX
fbem-6009	108	5	dilute	dilute	VERB
fbem-6009	108	6	the	the	DET
fbem-6009	108	7	focus	focus	NOUN
fbem-6009	108	8	of	of	ADP
fbem-6009	108	9	rosewood	rosewood	PROPN
fbem-6009	108	10	london	london	PROPN
fbem-6009	108	11	,	,	PUNCT
fbem-6009	108	12	thus	thus	ADV
fbem-6009	108	13	it	it	PRON
fbem-6009	108	14	is	be	AUX
fbem-6009	108	15	essential	essential	ADJ
fbem-6009	108	16	to	to	PART
fbem-6009	108	17	approach	approach	VERB
fbem-6009	108	18	brand	brand	NOUN
fbem-6009	108	19	extensions	extension	NOUN
fbem-6009	108	20	with	with	ADP
fbem-6009	108	21	caution	caution	NOUN
fbem-6009	108	22	(	(	PUNCT
fbem-6009	108	23	trout	trout	NOUN
fbem-6009	108	24	,	,	PUNCT
fbem-6009	108	25	1997	1997	NUM
fbem-6009	108	26	)	)	PUNCT
fbem-6009	108	27	.	.	PUNCT
fbem-6009	109	1	the	the	DET
fbem-6009	109	2	colors	color	NOUN
fbem-6009	109	3	of	of	ADP
fbem-6009	109	4	rosewood	rosewood	PROPN
fbem-6009	109	5	london	london	PROPN
fbem-6009	109	6	’s	’s	PART
fbem-6009	109	7	logo	logo	NOUN
fbem-6009	109	8	are	be	AUX
fbem-6009	109	9	black	black	ADJ
fbem-6009	109	10	and	and	CCONJ
fbem-6009	109	11	white	white	ADJ
fbem-6009	109	12	,	,	PUNCT
fbem-6009	109	13	conveying	convey	VERB
fbem-6009	109	14	its	its	PRON
fbem-6009	109	15	brand	brand	NOUN
fbem-6009	109	16	feelings	feeling	NOUN
fbem-6009	109	17	including	include	VERB
fbem-6009	109	18	warmth	warmth	NOUN
fbem-6009	109	19	and	and	CCONJ
fbem-6009	109	20	security	security	NOUN
fbem-6009	109	21	(	(	PUNCT
fbem-6009	109	22	fraser	fraser	NOUN
fbem-6009	109	23	and	and	CCONJ
fbem-6009	109	24	banks	bank	NOUN
fbem-6009	109	25	,	,	PUNCT
fbem-6009	109	26	2004	2004	NUM
fbem-6009	109	27	)	)	PUNCT
fbem-6009	109	28	,	,	PUNCT
fbem-6009	109	29	and	and	CCONJ
fbem-6009	109	30	reflecting	reflect	VERB
fbem-6009	109	31	its	its	PRON
fbem-6009	109	32	general	general	ADJ
fbem-6009	109	33	tone	tone	NOUN
fbem-6009	109	34	of	of	ADP
fbem-6009	109	35	being	be	AUX
fbem-6009	109	36	luxury	luxury	NOUN
fbem-6009	109	37	and	and	CCONJ
fbem-6009	109	38	exclusive	exclusive	ADJ
fbem-6009	109	39	(	(	PUNCT
fbem-6009	109	40	affinity	affinity	NOUN
fbem-6009	109	41	,	,	PUNCT
fbem-6009	109	42	2015	2015	NUM
fbem-6009	109	43	)	)	PUNCT
fbem-6009	109	44	.	.	PUNCT
fbem-6009	110	1	as	as	ADP
fbem-6009	110	2	for	for	ADP
fbem-6009	110	3	the	the	DET
fbem-6009	110	4	shape	shape	NOUN
fbem-6009	110	5	and	and	CCONJ
fbem-6009	110	6	imagery	imagery	NOUN
fbem-6009	110	7	,	,	PUNCT
fbem-6009	110	8	the	the	DET
fbem-6009	110	9	first	first	ADJ
fbem-6009	110	10	part	part	NOUN
fbem-6009	110	11	of	of	ADP
fbem-6009	110	12	its	its	PRON
fbem-6009	110	13	logo	logo	NOUN
fbem-6009	110	14	has	have	VERB
fbem-6009	110	15	advantages	advantage	NOUN
fbem-6009	110	16	of	of	ADP
fbem-6009	110	17	simplicity	simplicity	NOUN
fbem-6009	110	18	and	and	CCONJ
fbem-6009	110	19	immediate	immediate	ADJ
fbem-6009	110	20	recognition	recognition	NOUN
fbem-6009	110	21	(	(	PUNCT
fbem-6009	110	22	canny	canny	ADJ
fbem-6009	110	23	,	,	PUNCT
fbem-6009	110	24	2020	2020	NUM
fbem-6009	110	25	)	)	PUNCT
fbem-6009	110	26	.	.	PUNCT
fbem-6009	111	1	the	the	DET
fbem-6009	111	2	second	second	ADJ
fbem-6009	111	3	part	part	NOUN
fbem-6009	111	4	portrays	portray	VERB
fbem-6009	111	5	a	a	DET
fbem-6009	111	6	sense	sense	NOUN
fbem-6009	111	7	of	of	ADP
fbem-6009	111	8	security	security	NOUN
fbem-6009	111	9	,	,	PUNCT
fbem-6009	111	10	implies	imply	VERB
fbem-6009	111	11	its	its	PRON
fbem-6009	111	12	superior	superior	ADJ
fbem-6009	111	13	brand	brand	NOUN
fbem-6009	111	14	performance	performance	NOUN
fbem-6009	111	15	(	(	PUNCT
fbem-6009	111	16	adîr	adîr	VERB
fbem-6009	111	17	et	et	PROPN
fbem-6009	111	18	al	al	PROPN
fbem-6009	111	19	.	.	PROPN
fbem-6009	111	20	,	,	PUNCT
fbem-6009	111	21	2012	2012	NUM
fbem-6009	111	22	)	)	PUNCT
fbem-6009	111	23	,	,	PUNCT
fbem-6009	111	24	and	and	CCONJ
fbem-6009	111	25	reflect	reflect	VERB
fbem-6009	111	26	the	the	DET
fbem-6009	111	27	location	location	NOUN
fbem-6009	111	28	’s	’s	PART
fbem-6009	111	29	unique	unique	ADJ
fbem-6009	111	30	culture	culture	NOUN
fbem-6009	111	31	,	,	PUNCT
fbem-6009	111	32	history	history	NOUN
fbem-6009	111	33	,	,	PUNCT
fbem-6009	111	34	and	and	CCONJ
fbem-6009	111	35	geography	geography	NOUN
fbem-6009	111	36	.	.	PUNCT
fbem-6009	112	1	references	reference	NOUN
fbem-6009	112	2	[	[	X
fbem-6009	112	3	1	1	NUM
fbem-6009	112	4	]	]	PUNCT
fbem-6009	112	5	aaker	aaker	NOUN
fbem-6009	112	6	,	,	PUNCT
fbem-6009	112	7	d.	d.	PROPN
fbem-6009	112	8	and	and	CCONJ
fbem-6009	112	9	keller	keller	PROPN
fbem-6009	112	10	,	,	PUNCT
fbem-6009	112	11	k.	k.	PROPN
fbem-6009	112	12	,	,	PUNCT
fbem-6009	112	13	1990	1990	NUM
fbem-6009	112	14	.	.	PUNCT
fbem-6009	113	1	consumer	consumer	NOUN
fbem-6009	113	2	evaluations	evaluation	NOUN
fbem-6009	113	3	of	of	ADP
fbem-6009	113	4	brand	brand	NOUN
fbem-6009	113	5	extensions	extension	NOUN
fbem-6009	113	6	.	.	PUNCT
fbem-6009	114	1	journal	journal	NOUN
fbem-6009	114	2	of	of	ADP
fbem-6009	114	3	marketing	marketing	NOUN
fbem-6009	114	4	.	.	PUNCT
fbem-6009	115	1	54(1	54(1	NUM
fbem-6009	115	2	)	)	PUNCT
fbem-6009	115	3	,	,	PUNCT
fbem-6009	115	4	p.27	p.27	PROPN
fbem-6009	115	5	.	.	PUNCT
fbem-6009	116	1	[	[	X
fbem-6009	116	2	2	2	NUM
fbem-6009	116	3	]	]	PUNCT
fbem-6009	116	4	adîr	adîr	PROPN
fbem-6009	116	5	,	,	PUNCT
fbem-6009	116	6	g.	g.	PROPN
fbem-6009	116	7	,	,	PUNCT
fbem-6009	116	8	adîr	adîr	PROPN
fbem-6009	116	9	,	,	PUNCT
fbem-6009	116	10	v.	v.	PROPN
fbem-6009	116	11	and	and	CCONJ
fbem-6009	116	12	pascu	pascu	NOUN
fbem-6009	116	13	,	,	PUNCT
fbem-6009	116	14	n.	n.	PROPN
fbem-6009	116	15	2012	2012	NUM
fbem-6009	116	16	.	.	PUNCT
fbem-6009	117	1	logo	logo	NOUN
fbem-6009	117	2	design	design	NOUN
fbem-6009	117	3	and	and	CCONJ
fbem-6009	117	4	the	the	DET
fbem-6009	117	5	corporate	corporate	ADJ
fbem-6009	117	6	identity	identity	NOUN
fbem-6009	117	7	.	.	PUNCT
fbem-6009	118	1	procedia	procedia	NOUN
fbem-6009	118	2	social	social	ADJ
fbem-6009	118	3	and	and	CCONJ
fbem-6009	118	4	behavioral	behavioral	ADJ
fbem-6009	118	5	sciences	science	NOUN
fbem-6009	118	6	.	.	PUNCT
fbem-6009	119	1	51(1	51(1	NUM
fbem-6009	119	2	)	)	PUNCT
fbem-6009	119	3	,	,	PUNCT
fbem-6009	119	4	pp.650	pp.650	PROPN
fbem-6009	119	5	-	-	PUNCT
fbem-6009	119	6	654	654	NUM
fbem-6009	119	7	.	.	PUNCT
fbem-6009	120	1	[	[	X
fbem-6009	120	2	3	3	NUM
fbem-6009	120	3	]	]	PUNCT
fbem-6009	120	4	affinity	affinity	NOUN
fbem-6009	120	5	,	,	PUNCT
fbem-6009	120	6	n.	n.	NOUN
fbem-6009	120	7	2015	2015	NUM
fbem-6009	120	8	.	.	PUNCT
fbem-6009	121	1	can	can	AUX
fbem-6009	121	2	you	you	PRON
fbem-6009	121	3	increase	increase	VERB
fbem-6009	121	4	bookings	booking	NOUN
fbem-6009	121	5	with	with	ADP
fbem-6009	121	6	color	color	NOUN
fbem-6009	121	7	psychology	psychology	NOUN
fbem-6009	121	8	?	?	PUNCT
fbem-6009	121	9	.	.	PUNCT
fbem-6009	122	1	[	[	X
fbem-6009	122	2	online	online	X
fbem-6009	122	3	]	]	X
fbem-6009	122	4	.	.	PUNCT
fbem-6009	123	1	[	[	X
fbem-6009	123	2	accessed	access	VERB
fbem-6009	123	3	28	28	NUM
fbem-6009	123	4	april	april	PROPN
fbem-6009	123	5	2020	2020	NUM
fbem-6009	123	6	]	]	PUNCT
fbem-6009	123	7	.	.	PUNCT
fbem-6009	124	1	available	available	ADJ
fbem-6009	124	2	from	from	ADP
fbem-6009	124	3	:	:	PUNCT
fbem-6009	124	4	https://blog.netaffinity.com/can-you-increase-bookingswith-color-psychology	https://blog.netaffinity.com/can-you-increase-bookingswith-color-psychology	X
fbem-6009	125	1	[	[	X
fbem-6009	125	2	4	4	NUM
fbem-6009	125	3	]	]	X
fbem-6009	125	4	anderson	anderson	PROPN
fbem-6009	125	5	,	,	PUNCT
fbem-6009	125	6	j.r	j.r	PROPN
fbem-6009	125	7	.	.	PROPN
fbem-6009	125	8	1983	1983	NUM
fbem-6009	125	9	.	.	PUNCT
fbem-6009	126	1	the	the	DET
fbem-6009	126	2	architecture	architecture	NOUN
fbem-6009	126	3	of	of	ADP
fbem-6009	126	4	cognition	cognition	NOUN
fbem-6009	126	5	.	.	PUNCT
fbem-6009	127	1	cambridge	cambridge	PROPN
fbem-6009	127	2	:	:	PUNCT
fbem-6009	127	3	harvard	harvard	PROPN
fbem-6009	127	4	university	university	PROPN
fbem-6009	127	5	press	press	NOUN
fbem-6009	127	6	.	.	PUNCT
fbem-6009	128	1	[	[	X
fbem-6009	128	2	5	5	NUM
fbem-6009	128	3	]	]	PUNCT
fbem-6009	128	4	baker	baker	NOUN
fbem-6009	128	5	,	,	PUNCT
fbem-6009	128	6	m.	m.	NOUN
fbem-6009	128	7	and	and	CCONJ
fbem-6009	128	8	balmer	balmer	PROPN
fbem-6009	128	9	,	,	PUNCT
fbem-6009	128	10	j.	j.	PROPN
fbem-6009	128	11	1997	1997	NUM
fbem-6009	128	12	.	.	PUNCT
fbem-6009	129	1	visual	visual	ADJ
fbem-6009	129	2	identity	identity	NOUN
fbem-6009	129	3	:	:	PUNCT
fbem-6009	129	4	trappings	trapping	NOUN
fbem-6009	129	5	or	or	CCONJ
fbem-6009	129	6	substance	substance	NOUN
fbem-6009	129	7	?	?	PUNCT
fbem-6009	129	8	.	.	PUNCT
fbem-6009	130	1	european	european	PROPN
fbem-6009	130	2	journal	journal	PROPN
fbem-6009	130	3	of	of	ADP
fbem-6009	130	4	marketing	marketing	NOUN
fbem-6009	130	5	.	.	PUNCT
fbem-6009	131	1	31(5	31(5	NUM
fbem-6009	131	2	)	)	PUNCT
fbem-6009	131	3	,	,	PUNCT
fbem-6009	131	4	pp.366	pp.366	PROPN
fbem-6009	131	5	-	-	PUNCT
fbem-6009	131	6	382	382	NUM
fbem-6009	131	7	.	.	PUNCT
fbem-6009	132	1	[	[	X
fbem-6009	132	2	6	6	NUM
fbem-6009	132	3	]	]	X
fbem-6009	132	4	barone	barone	PROPN
fbem-6009	132	5	,	,	PUNCT
fbem-6009	132	6	m.	m.	NOUN
fbem-6009	132	7	,	,	PUNCT
fbem-6009	132	8	miniard	miniard	NOUN
fbem-6009	132	9	,	,	PUNCT
fbem-6009	132	10	p.	p.	NOUN
fbem-6009	132	11	and	and	CCONJ
fbem-6009	132	12	romeo	romeo	PROPN
fbem-6009	132	13	,	,	PUNCT
fbem-6009	132	14	j.	j.	PROPN
fbem-6009	132	15	2000	2000	NUM
fbem-6009	132	16	.	.	PUNCT
fbem-6009	133	1	the	the	DET
fbem-6009	133	2	influence	influence	NOUN
fbem-6009	133	3	of	of	ADP
fbem-6009	133	4	positive	positive	ADJ
fbem-6009	133	5	mood	mood	NOUN
fbem-6009	133	6	on	on	ADP
fbem-6009	133	7	brand	brand	NOUN
fbem-6009	133	8	extension	extension	NOUN
fbem-6009	133	9	evaluations	evaluation	NOUN
fbem-6009	133	10	.	.	PUNCT
fbem-6009	134	1	journal	journal	NOUN
fbem-6009	134	2	of	of	ADP
fbem-6009	134	3	consumer	consumer	NOUN
fbem-6009	134	4	research	research	NOUN
fbem-6009	134	5	.	.	PUNCT
fbem-6009	135	1	26(4	26(4	NUM
fbem-6009	135	2	)	)	PUNCT
fbem-6009	135	3	,	,	PUNCT
fbem-6009	135	4	pp.386	pp.386	PROPN
fbem-6009	135	5	-	-	SYM
fbem-6009	135	6	400	400	NUM
fbem-6009	135	7	.	.	PUNCT
fbem-6009	136	1	[	[	X
fbem-6009	136	2	7	7	NUM
fbem-6009	136	3	]	]	X
fbem-6009	136	4	batra	batra	PROPN
fbem-6009	136	5	,	,	PUNCT
fbem-6009	136	6	r.	r.	PROPN
fbem-6009	136	7	,	,	PUNCT
fbem-6009	136	8	lenk	lenk	PROPN
fbem-6009	136	9	,	,	PUNCT
fbem-6009	136	10	p.	p.	PROPN
fbem-6009	136	11	and	and	CCONJ
fbem-6009	136	12	wedel	wedel	PROPN
fbem-6009	136	13	,	,	PUNCT
fbem-6009	136	14	m.	m.	NOUN
fbem-6009	136	15	2010	2010	NUM
fbem-6009	136	16	.	.	PUNCT
fbem-6009	136	17	brand	brand	NOUN
fbem-6009	136	18	extension	extension	NOUN
fbem-6009	136	19	strategy	strategy	NOUN
fbem-6009	136	20	planning	planning	NOUN
fbem-6009	136	21	:	:	PUNCT
fbem-6009	136	22	empirical	empirical	ADJ
fbem-6009	136	23	estimation	estimation	NOUN
fbem-6009	136	24	of	of	ADP
fbem-6009	136	25	brand	brand	NOUN
fbem-6009	136	26	–	–	PUNCT
fbem-6009	136	27	category	category	NOUN
fbem-6009	136	28	personality	personality	NOUN
fbem-6009	136	29	fit	fit	NOUN
fbem-6009	136	30	and	and	CCONJ
fbem-6009	136	31	atypicality	atypicality	NOUN
fbem-6009	136	32	.	.	PUNCT
fbem-6009	137	1	journal	journal	NOUN
fbem-6009	137	2	of	of	ADP
fbem-6009	137	3	marketing	marketing	NOUN
fbem-6009	137	4	research	research	NOUN
fbem-6009	137	5	.	.	PUNCT
fbem-6009	138	1	47(2	47(2	PROPN
fbem-6009	138	2	)	)	PUNCT
fbem-6009	138	3	,	,	PUNCT
fbem-6009	138	4	pp.335	pp.335	PROPN
fbem-6009	138	5	-	-	PUNCT
fbem-6009	138	6	347	347	NUM
fbem-6009	138	7	.	.	PUNCT
fbem-6009	138	8	114	114	NUM
fbem-6009	139	1	[	[	SYM
fbem-6009	139	2	8	8	NUM
fbem-6009	139	3	]	]	X
fbem-6009	139	4	burke	burke	PROPN
fbem-6009	139	5	,	,	PUNCT
fbem-6009	139	6	r.	r.	PROPN
fbem-6009	139	7	and	and	CCONJ
fbem-6009	139	8	srull	srull	NOUN
fbem-6009	139	9	,	,	PUNCT
fbem-6009	139	10	t.	t.	NOUN
fbem-6009	139	11	1988	1988	NUM
fbem-6009	139	12	.	.	PUNCT
fbem-6009	140	1	competitive	competitive	ADJ
fbem-6009	140	2	interference	interference	NOUN
fbem-6009	140	3	and	and	CCONJ
fbem-6009	140	4	consumer	consumer	NOUN
fbem-6009	140	5	memory	memory	NOUN
fbem-6009	140	6	for	for	ADP
fbem-6009	140	7	advertising	advertising	NOUN
fbem-6009	140	8	.	.	PUNCT
fbem-6009	141	1	journal	journal	NOUN
fbem-6009	141	2	of	of	ADP
fbem-6009	141	3	consumer	consumer	NOUN
fbem-6009	141	4	research	research	NOUN
fbem-6009	141	5	.	.	PUNCT
fbem-6009	142	1	15(1	15(1	NUM
fbem-6009	142	2	)	)	PUNCT
fbem-6009	142	3	,	,	PUNCT
fbem-6009	142	4	p.55	p.55	NOUN
fbem-6009	142	5	.	.	PUNCT
fbem-6009	143	1	[	[	X
fbem-6009	143	2	9	9	NUM
fbem-6009	143	3	]	]	PUNCT
fbem-6009	143	4	candy	candy	NOUN
fbem-6009	143	5	creative	creative	ADJ
fbem-6009	143	6	.	.	PUNCT
fbem-6009	144	1	2020	2020	NUM
fbem-6009	144	2	.	.	PUNCT
fbem-6009	145	1	text	text	NOUN
fbem-6009	145	2	logos	logo	NOUN
fbem-6009	145	3	vs	vs	ADP
fbem-6009	145	4	abstract	abstract	ADJ
fbem-6009	145	5	logos	logo	NOUN
fbem-6009	145	6	,	,	PUNCT
fbem-6009	145	7	what	what	PRON
fbem-6009	145	8	’s	’	VERB
fbem-6009	145	9	the	the	DET
fbem-6009	145	10	difference	difference	NOUN
fbem-6009	145	11	?	?	PUNCT
fbem-6009	145	12	.	.	PUNCT
fbem-6009	146	1	[	[	X
fbem-6009	146	2	online	online	X
fbem-6009	146	3	]	]	X
fbem-6009	146	4	.	.	PUNCT
fbem-6009	147	1	[	[	X
fbem-6009	147	2	accessed	access	VERB
fbem-6009	147	3	26	26	NUM
fbem-6009	147	4	april	april	PROPN
fbem-6009	147	5	2020	2020	NUM
fbem-6009	147	6	]	]	PUNCT
fbem-6009	147	7	.	.	PUNCT
fbem-6009	148	1	available	available	ADJ
fbem-6009	148	2	from	from	ADP
fbem-6009	148	3	:	:	PUNCT
fbem-6009	148	4	https://www.canny-creative.com/text-logos-vs-abstractlogos-whats-the-difference	https://www.canny-creative.com/text-logos-vs-abstractlogos-whats-the-difference	NOUN
fbem-6009	148	5	[	[	X
fbem-6009	148	6	10	10	NUM
fbem-6009	148	7	]	]	X
fbem-6009	148	8	clark	clark	NOUN
fbem-6009	148	9	,	,	PUNCT
fbem-6009	148	10	n.	n.	PROPN
fbem-6009	148	11	2008	2008	NUM
fbem-6009	148	12	.	.	PUNCT
fbem-6009	149	1	the	the	DET
fbem-6009	149	2	dangers	danger	NOUN
fbem-6009	149	3	of	of	ADP
fbem-6009	149	4	stretching	stretch	VERB
fbem-6009	149	5	brand	brand	NOUN
fbem-6009	149	6	extensions	extension	NOUN
fbem-6009	149	7	too	too	ADV
fbem-6009	149	8	far	far	ADV
fbem-6009	149	9	.	.	PUNCT
fbem-6009	150	1	[	[	X
fbem-6009	150	2	online	online	X
fbem-6009	150	3	]	]	X
fbem-6009	150	4	.	.	PUNCT
fbem-6009	151	1	[	[	X
fbem-6009	151	2	accessed	access	VERB
fbem-6009	151	3	20	20	NUM
fbem-6009	151	4	april	april	PROPN
fbem-6009	151	5	2020	2020	NUM
fbem-6009	151	6	]	]	PUNCT
fbem-6009	151	7	.	.	PUNCT
fbem-6009	152	1	available	available	ADJ
fbem-6009	152	2	from	from	ADP
fbem-6009	152	3	:	:	PUNCT
fbem-6009	152	4	https://www.campaignlive.co.uk/article/dangers-stretchingbrand-extensions-far/838547	https://www.campaignlive.co.uk/article/dangers-stretchingbrand-extensions-far/838547	PROPN
fbem-6009	152	5	[	[	X
fbem-6009	152	6	11	11	NUM
fbem-6009	152	7	]	]	X
fbem-6009	152	8	cohen	cohen	PROPN
fbem-6009	152	9	,	,	PUNCT
fbem-6009	152	10	j.	j.	PROPN
fbem-6009	152	11	and	and	CCONJ
fbem-6009	152	12	basu	basu	PROPN
fbem-6009	152	13	,	,	PUNCT
fbem-6009	152	14	k.	k.	PROPN
fbem-6009	152	15	1987	1987	NUM
fbem-6009	152	16	.	.	PUNCT
fbem-6009	153	1	alternative	alternative	ADJ
fbem-6009	153	2	models	model	NOUN
fbem-6009	153	3	of	of	ADP
fbem-6009	153	4	categorization	categorization	NOUN
fbem-6009	153	5	:	:	PUNCT
fbem-6009	153	6	toward	toward	ADP
fbem-6009	153	7	a	a	DET
fbem-6009	153	8	contingent	contingent	ADJ
fbem-6009	153	9	processing	processing	NOUN
fbem-6009	153	10	framework	framework	NOUN
fbem-6009	153	11	.	.	PUNCT
fbem-6009	154	1	journal	journal	NOUN
fbem-6009	154	2	of	of	ADP
fbem-6009	154	3	consumer	consumer	NOUN
fbem-6009	154	4	research	research	NOUN
fbem-6009	154	5	.	.	PUNCT
fbem-6009	155	1	13(4	13(4	NUM
fbem-6009	155	2	)	)	PUNCT
fbem-6009	155	3	,	,	PUNCT
fbem-6009	155	4	p.455	p.455	X
fbem-6009	155	5	.	.	PUNCT
fbem-6009	156	1	[	[	X
fbem-6009	156	2	12	12	NUM
fbem-6009	156	3	]	]	X
fbem-6009	156	4	dev	dev	PROPN
fbem-6009	156	5	,	,	PUNCT
fbem-6009	156	6	c.	c.	PROPN
fbem-6009	156	7	and	and	CCONJ
fbem-6009	156	8	stroock	stroock	PROPN
fbem-6009	156	9	,	,	PUNCT
fbem-6009	156	10	l.	l.	PROPN
fbem-6009	156	11	2007	2007	NUM
fbem-6009	156	12	.	.	PUNCT
fbem-6009	157	1	rosewood	rosewood	ADJ
fbem-6009	157	2	hotels	hotel	NOUN
fbem-6009	157	3	and	and	CCONJ
fbem-6009	157	4	resorts	resort	NOUN
fbem-6009	157	5	:	:	PUNCT
fbem-6009	157	6	branding	brand	VERB
fbem-6009	157	7	to	to	PART
fbem-6009	157	8	increase	increase	VERB
fbem-6009	157	9	customer	customer	NOUN
fbem-6009	157	10	profitability	profitability	NOUN
fbem-6009	157	11	and	and	CCONJ
fbem-6009	157	12	lifetime	lifetime	NOUN
fbem-6009	157	13	value	value	NOUN
fbem-6009	157	14	.	.	PUNCT
fbem-6009	158	1	boston	boston	PROPN
fbem-6009	158	2	:	:	PUNCT
fbem-6009	158	3	harvard	harvard	PROPN
fbem-6009	158	4	business	business	PROPN
fbem-6009	158	5	school	school	PROPN
fbem-6009	158	6	.	.	PUNCT
fbem-6009	159	1	[	[	X
fbem-6009	159	2	13	13	NUM
fbem-6009	159	3	]	]	SYM
fbem-6009	159	4	fraser	fraser	NOUN
fbem-6009	159	5	,	,	PUNCT
fbem-6009	159	6	t.	t.	NOUN
fbem-6009	159	7	and	and	CCONJ
fbem-6009	159	8	banks	bank	NOUN
fbem-6009	159	9	,	,	PUNCT
fbem-6009	159	10	a.	a.	NOUN
fbem-6009	159	11	2004	2004	NUM
fbem-6009	159	12	.	.	PUNCT
fbem-6009	160	1	designer	designer	NOUN
fbem-6009	160	2	’s	’s	PART
fbem-6009	160	3	color	color	NOUN
fbem-6009	160	4	manual	manual	NOUN
fbem-6009	160	5	:	:	PUNCT
fbem-6009	160	6	the	the	DET
fbem-6009	160	7	complete	complete	ADJ
fbem-6009	160	8	guide	guide	NOUN
fbem-6009	160	9	to	to	ADP
fbem-6009	160	10	color	color	NOUN
fbem-6009	160	11	theory	theory	NOUN
fbem-6009	160	12	and	and	CCONJ
fbem-6009	160	13	application	application	NOUN
fbem-6009	160	14	.	.	PUNCT
fbem-6009	161	1	san	san	PROPN
fbem-6009	161	2	francisco	francisco	PROPN
fbem-6009	161	3	:	:	PUNCT
fbem-6009	161	4	chronicle	chronicle	NOUN
fbem-6009	161	5	books	book	NOUN
fbem-6009	161	6	.	.	PUNCT
fbem-6009	162	1	[	[	X
fbem-6009	162	2	14	14	NUM
fbem-6009	162	3	]	]	X
fbem-6009	162	4	garvin	garvin	PROPN
fbem-6009	162	5	,	,	PUNCT
fbem-6009	162	6	d.	d.	PROPN
fbem-6009	162	7	,	,	PUNCT
fbem-6009	162	8	2000	2000	NUM
fbem-6009	162	9	.	.	PUNCT
fbem-6009	163	1	product	product	NOUN
fbem-6009	163	2	quality	quality	NOUN
fbem-6009	163	3	:	:	PUNCT
fbem-6009	163	4	an	an	DET
fbem-6009	163	5	important	important	ADJ
fbem-6009	163	6	strategic	strategic	ADJ
fbem-6009	163	7	weapon	weapon	NOUN
fbem-6009	163	8	.	.	PUNCT
fbem-6009	164	1	business	business	NOUN
fbem-6009	164	2	horizons	horizon	NOUN
fbem-6009	164	3	.	.	PUNCT
fbem-6009	165	1	27(3	27(3	NUM
fbem-6009	165	2	)	)	PUNCT
fbem-6009	165	3	,	,	PUNCT
fbem-6009	165	4	pp.40	pp.40	NOUN
fbem-6009	165	5	-	-	SYM
fbem-6009	165	6	43	43	NUM
fbem-6009	165	7	.	.	PUNCT
fbem-6009	166	1	[	[	X
fbem-6009	166	2	15	15	NUM
fbem-6009	166	3	]	]	X
fbem-6009	166	4	hem	hem	PROPN
fbem-6009	166	5	,	,	PUNCT
fbem-6009	166	6	l.	l.	PROPN
fbem-6009	166	7	,	,	PUNCT
fbem-6009	166	8	chernatony	chernatony	PROPN
fbem-6009	166	9	,	,	PUNCT
fbem-6009	166	10	l.	l.	PROPN
fbem-6009	166	11	and	and	CCONJ
fbem-6009	166	12	iversen	iversen	PROPN
fbem-6009	166	13	,	,	PUNCT
fbem-6009	166	14	n.	n.	PROPN
fbem-6009	166	15	2012	2012	NUM
fbem-6009	166	16	.	.	PUNCT
fbem-6009	167	1	factors	factor	NOUN
fbem-6009	167	2	influencing	influence	VERB
fbem-6009	167	3	successful	successful	ADJ
fbem-6009	167	4	brand	brand	NOUN
fbem-6009	167	5	extensions	extension	NOUN
fbem-6009	167	6	.	.	PUNCT
fbem-6009	168	1	journal	journal	NOUN
fbem-6009	168	2	of	of	ADP
fbem-6009	168	3	marketing	marketing	NOUN
fbem-6009	168	4	management	management	NOUN
fbem-6009	168	5	.	.	PUNCT
fbem-6009	169	1	19(7	19(7	X
fbem-6009	169	2	)	)	PUNCT
fbem-6009	169	3	,	,	PUNCT
fbem-6009	169	4	pp.781	pp.781	NOUN
fbem-6009	169	5	-	-	PUNCT
fbem-6009	169	6	806	806	NUM
fbem-6009	169	7	.	.	PUNCT
fbem-6009	170	1	[	[	X
fbem-6009	170	2	16	16	NUM
fbem-6009	170	3	]	]	X
fbem-6009	170	4	henderson	henderson	PROPN
fbem-6009	170	5	,	,	PUNCT
fbem-6009	170	6	p.	p.	NOUN
fbem-6009	170	7	and	and	CCONJ
fbem-6009	170	8	cote	cote	PROPN
fbem-6009	170	9	,	,	PUNCT
fbem-6009	170	10	j.	j.	PROPN
fbem-6009	170	11	1998	1998	NUM
fbem-6009	170	12	.	.	PUNCT
fbem-6009	171	1	guidelines	guideline	NOUN
fbem-6009	171	2	for	for	ADP
fbem-6009	171	3	selecting	select	VERB
fbem-6009	171	4	or	or	CCONJ
fbem-6009	171	5	modifying	modify	VERB
fbem-6009	171	6	logos	logo	NOUN
fbem-6009	171	7	.	.	PUNCT
fbem-6009	172	1	journal	journal	NOUN
fbem-6009	172	2	of	of	ADP
fbem-6009	172	3	marketing	marketing	NOUN
fbem-6009	172	4	.	.	PUNCT
fbem-6009	173	1	62(2	62(2	NUM
fbem-6009	173	2	)	)	PUNCT
fbem-6009	173	3	,	,	PUNCT
fbem-6009	174	1	p.14	p.14	X
fbem-6009	174	2	.	.	PUNCT
fbem-6009	175	1	[	[	X
fbem-6009	175	2	17	17	NUM
fbem-6009	175	3	]	]	X
fbem-6009	175	4	john	john	PROPN
fbem-6009	175	5	,	,	PUNCT
fbem-6009	175	6	d.	d.	PROPN
fbem-6009	175	7	,	,	PUNCT
fbem-6009	175	8	loken	loken	PROPN
fbem-6009	175	9	,	,	PUNCT
fbem-6009	175	10	b.	b.	PROPN
fbem-6009	175	11	,	,	PUNCT
fbem-6009	175	12	kim	kim	PROPN
fbem-6009	175	13	,	,	PUNCT
fbem-6009	175	14	k.	k.	PROPN
fbem-6009	175	15	and	and	CCONJ
fbem-6009	175	16	monga	monga	PROPN
fbem-6009	175	17	,	,	PUNCT
fbem-6009	175	18	a.	a.	NOUN
fbem-6009	175	19	2006	2006	NUM
fbem-6009	175	20	.	.	PUNCT
fbem-6009	176	1	brand	brand	NOUN
fbem-6009	176	2	concept	concept	NOUN
fbem-6009	176	3	maps	map	NOUN
fbem-6009	176	4	:	:	PUNCT
fbem-6009	176	5	a	a	DET
fbem-6009	176	6	methodology	methodology	NOUN
fbem-6009	176	7	for	for	ADP
fbem-6009	176	8	identifying	identify	VERB
fbem-6009	176	9	brand	brand	NOUN
fbem-6009	176	10	association	association	NOUN
fbem-6009	176	11	networks	network	NOUN
fbem-6009	176	12	.	.	PUNCT
fbem-6009	177	1	journal	journal	NOUN
fbem-6009	177	2	of	of	ADP
fbem-6009	177	3	marketing	marketing	NOUN
fbem-6009	177	4	research	research	NOUN
fbem-6009	177	5	.	.	PUNCT
fbem-6009	178	1	43(4	43(4	NOUN
fbem-6009	178	2	)	)	PUNCT
fbem-6009	178	3	,	,	PUNCT
fbem-6009	178	4	pp.549	pp.549	PROPN
fbem-6009	178	5	-	-	PROPN
fbem-6009	178	6	563	563	NUM
fbem-6009	178	7	.	.	PUNCT
fbem-6009	179	1	[	[	X
fbem-6009	179	2	18	18	NUM
fbem-6009	179	3	]	]	PUNCT
fbem-6009	179	4	kapferer	kapferer	PROPN
fbem-6009	179	5	,	,	PUNCT
fbem-6009	179	6	j.	j.	PROPN
fbem-6009	179	7	1997	1997	NUM
fbem-6009	179	8	.	.	PUNCT
fbem-6009	180	1	strategic	strategic	ADJ
fbem-6009	180	2	brand	brand	NOUN
fbem-6009	180	3	management	management	NOUN
fbem-6009	180	4	:	:	PUNCT
fbem-6009	180	5	creating	create	VERB
fbem-6009	180	6	and	and	CCONJ
fbem-6009	180	7	sustaining	sustain	VERB
fbem-6009	180	8	brand	brand	NOUN
fbem-6009	180	9	equity	equity	NOUN
fbem-6009	180	10	long	long	ADJ
fbem-6009	180	11	term	term	NOUN
fbem-6009	180	12	.	.	PUNCT
fbem-6009	181	1	london	london	PROPN
fbem-6009	181	2	:	:	PUNCT
fbem-6009	181	3	kogan	kogan	PROPN
fbem-6009	181	4	page	page	NOUN
fbem-6009	181	5	.	.	PUNCT
fbem-6009	182	1	[	[	X
fbem-6009	182	2	19	19	NUM
fbem-6009	182	3	]	]	PUNCT
fbem-6009	182	4	kapferer	kapferer	PROPN
fbem-6009	182	5	,	,	PUNCT
fbem-6009	182	6	j.	j.	PROPN
fbem-6009	182	7	2004	2004	PROPN
fbem-6009	182	8	.	.	PUNCT
fbem-6009	183	1	executive	executive	ADJ
fbem-6009	183	2	insights	insight	NOUN
fbem-6009	183	3	:	:	PUNCT
fbem-6009	183	4	real	real	ADJ
fbem-6009	183	5	differences	difference	NOUN
fbem-6009	183	6	between	between	ADP
fbem-6009	183	7	local	local	ADJ
fbem-6009	183	8	and	and	CCONJ
fbem-6009	183	9	international	international	ADJ
fbem-6009	183	10	brands	brand	NOUN
fbem-6009	183	11	:	:	PUNCT
fbem-6009	183	12	strategic	strategic	ADJ
fbem-6009	183	13	implications	implication	NOUN
fbem-6009	183	14	for	for	ADP
fbem-6009	183	15	international	international	ADJ
fbem-6009	183	16	marketers	marketer	NOUN
fbem-6009	183	17	.	.	PUNCT
fbem-6009	184	1	journal	journal	PROPN
fbem-6009	184	2	of	of	ADP
fbem-6009	184	3	international	international	ADJ
fbem-6009	184	4	marketing	marketing	NOUN
fbem-6009	184	5	.	.	PUNCT
fbem-6009	185	1	12(4	12(4	NUM
fbem-6009	185	2	)	)	PUNCT
fbem-6009	185	3	,	,	PUNCT
fbem-6009	185	4	pp.97	pp.97	NOUN
fbem-6009	185	5	-	-	SYM
fbem-6009	185	6	112	112	NUM
fbem-6009	185	7	.	.	PUNCT
fbem-6009	186	1	[	[	X
fbem-6009	186	2	20	20	NUM
fbem-6009	186	3	]	]	X
fbem-6009	186	4	keller	keller	PROPN
fbem-6009	186	5	,	,	PUNCT
fbem-6009	186	6	k.	k.	PROPN
fbem-6009	186	7	,	,	PUNCT
fbem-6009	186	8	1987	1987	NUM
fbem-6009	186	9	.	.	PUNCT
fbem-6009	187	1	memory	memory	NOUN
fbem-6009	187	2	factors	factor	NOUN
fbem-6009	187	3	in	in	ADP
fbem-6009	187	4	advertising	advertising	NOUN
fbem-6009	187	5	:	:	PUNCT
fbem-6009	187	6	the	the	DET
fbem-6009	187	7	effect	effect	NOUN
fbem-6009	187	8	of	of	ADP
fbem-6009	187	9	advertising	advertising	NOUN
fbem-6009	187	10	retrieval	retrieval	NOUN
fbem-6009	187	11	cues	cue	NOUN
fbem-6009	187	12	on	on	ADP
fbem-6009	187	13	brand	brand	NOUN
fbem-6009	187	14	evaluations	evaluation	NOUN
fbem-6009	187	15	.	.	PUNCT
fbem-6009	188	1	journal	journal	NOUN
fbem-6009	188	2	of	of	ADP
fbem-6009	188	3	consumer	consumer	NOUN
fbem-6009	188	4	research	research	NOUN
fbem-6009	188	5	.	.	PUNCT
fbem-6009	189	1	14(3	14(3	X
fbem-6009	189	2	)	)	PUNCT
fbem-6009	189	3	,	,	PUNCT
fbem-6009	189	4	p.316	p.316	X
fbem-6009	189	5	.	.	PUNCT
fbem-6009	190	1	[	[	X
fbem-6009	190	2	21	21	NUM
fbem-6009	190	3	]	]	X
fbem-6009	190	4	keller	keller	PROPN
fbem-6009	190	5	,	,	PUNCT
fbem-6009	190	6	k.	k.	PROPN
fbem-6009	190	7	1993	1993	NUM
fbem-6009	190	8	.	.	PUNCT
fbem-6009	191	1	conceptualizing	conceptualize	VERB
fbem-6009	191	2	,	,	PUNCT
fbem-6009	191	3	measuring	measure	VERB
fbem-6009	191	4	,	,	PUNCT
fbem-6009	191	5	and	and	CCONJ
fbem-6009	191	6	managing	manage	VERB
fbem-6009	191	7	customer	customer	NOUN
fbem-6009	191	8	-	-	PUNCT
fbem-6009	191	9	based	base	VERB
fbem-6009	191	10	brand	brand	NOUN
fbem-6009	191	11	equity	equity	PROPN
fbem-6009	191	12	.	.	PUNCT
fbem-6009	192	1	journal	journal	PROPN
fbem-6009	192	2	of	of	ADP
fbem-6009	192	3	marketing	marketing	NOUN
fbem-6009	192	4	.	.	PUNCT
fbem-6009	193	1	57(1	57(1	NUM
fbem-6009	193	2	)	)	PUNCT
fbem-6009	193	3	,	,	PUNCT
fbem-6009	193	4	pp.1	pp.1	NOUN
fbem-6009	193	5	-	-	PUNCT
fbem-6009	193	6	22	22	NUM
fbem-6009	193	7	.	.	PUNCT
fbem-6009	194	1	[	[	X
fbem-6009	194	2	22	22	NUM
fbem-6009	194	3	]	]	X
fbem-6009	194	4	keller	keller	PROPN
fbem-6009	194	5	k.	k.	PROPN
fbem-6009	194	6	,	,	PUNCT
fbem-6009	194	7	apéria	apéria	PROPN
fbem-6009	194	8	,	,	PUNCT
fbem-6009	194	9	t.	t.	PROPN
fbem-6009	194	10	and	and	CCONJ
fbem-6009	194	11	georgson	georgson	PROPN
fbem-6009	194	12	,	,	PUNCT
fbem-6009	194	13	m.	m.	NOUN
fbem-6009	194	14	2012	2012	NUM
fbem-6009	194	15	.	.	PUNCT
fbem-6009	195	1	strategic	strategic	ADJ
fbem-6009	195	2	brand	brand	NOUN
fbem-6009	195	3	management	management	NOUN
fbem-6009	195	4	:	:	PUNCT
fbem-6009	195	5	a	a	DET
fbem-6009	195	6	european	european	ADJ
fbem-6009	195	7	perspective	perspective	NOUN
fbem-6009	195	8	.	.	PUNCT
fbem-6009	196	1	2nd	2nd	ADJ
fbem-6009	196	2	ed	ed	NOUN
fbem-6009	196	3	.	.	PUNCT
fbem-6009	197	1	london	london	PROPN
fbem-6009	197	2	:	:	PUNCT
fbem-6009	197	3	pearson	pearson	PROPN
fbem-6009	197	4	education	education	PROPN
fbem-6009	197	5	limited	limit	VERB
fbem-6009	197	6	.	.	PUNCT
fbem-6009	198	1	[	[	X
fbem-6009	198	2	23	23	NUM
fbem-6009	198	3	]	]	X
fbem-6009	198	4	lynn	lynn	PROPN
fbem-6009	198	5	r.k	r.k	PROPN
fbem-6009	198	6	.	.	PROPN
fbem-6009	198	7	,	,	PUNCT
fbem-6009	198	8	basil	basil	PROPN
fbem-6009	198	9	p.	p.	PROPN
fbem-6009	198	10	and	and	CCONJ
fbem-6009	198	11	ajay	ajay	PROPN
fbem-6009	198	12	s.	s.	PROPN
fbem-6009	198	13	changes	change	NOUN
fbem-6009	198	14	in	in	ADP
fbem-6009	198	15	social	social	ADJ
fbem-6009	198	16	values	value	NOUN
fbem-6009	198	17	in	in	ADP
fbem-6009	198	18	the	the	DET
fbem-6009	198	19	united	united	PROPN
fbem-6009	198	20	states	states	PROPN
fbem-6009	198	21	during	during	ADP
fbem-6009	198	22	the	the	DET
fbem-6009	198	23	past	past	ADJ
fbem-6009	198	24	decade	decade	NOUN
fbem-6009	198	25	.	.	PUNCT
fbem-6009	199	1	journal	journal	NOUN
fbem-6009	199	2	of	of	ADP
fbem-6009	199	3	advertising	advertising	NOUN
fbem-6009	199	4	research	research	NOUN
fbem-6009	199	5	.	.	PUNCT
fbem-6009	200	1	2(28	2(28	NUM
fbem-6009	200	2	)	)	PUNCT
fbem-6009	201	1	,	,	PUNCT
fbem-6009	201	2	pp.35	pp.35	NOUN
fbem-6009	201	3	-	-	PUNCT
fbem-6009	201	4	41	41	NUM
fbem-6009	201	5	.	.	PUNCT
fbem-6009	202	1	[	[	X
fbem-6009	202	2	24	24	NUM
fbem-6009	202	3	]	]	SYM
fbem-6009	202	4	morein	morein	PROPN
fbem-6009	202	5	,	,	PUNCT
fbem-6009	202	6	a.	a.	NOUN
fbem-6009	202	7	1975	1975	NUM
fbem-6009	202	8	.	.	PUNCT
fbem-6009	203	1	shift	shift	VERB
fbem-6009	203	2	from	from	ADP
fbem-6009	203	3	brand	brand	NOUN
fbem-6009	203	4	to	to	ADP
fbem-6009	203	5	product	product	NOUN
fbem-6009	203	6	line	line	NOUN
fbem-6009	203	7	marketing	marketing	NOUN
fbem-6009	203	8	:	:	PUNCT
fbem-6009	203	9	an	an	DET
fbem-6009	203	10	efficient	efficient	ADJ
fbem-6009	203	11	strategy	strategy	NOUN
fbem-6009	203	12	for	for	ADP
fbem-6009	203	13	growth	growth	NOUN
fbem-6009	203	14	,	,	PUNCT
fbem-6009	203	15	product	product	NOUN
fbem-6009	203	16	line	line	NOUN
fbem-6009	203	17	marketing	marketing	NOUN
fbem-6009	203	18	demands	demand	VERB
fbem-6009	203	19	a	a	DET
fbem-6009	203	20	coordinated	coordinate	VERB
fbem-6009	203	21	marketing	marketing	NOUN
fbem-6009	203	22	effort	effort	NOUN
fbem-6009	203	23	.	.	PUNCT
fbem-6009	204	1	harvard	harvard	PROPN
fbem-6009	204	2	business	business	PROPN
fbem-6009	204	3	review	review	PROPN
fbem-6009	204	4	.	.	PUNCT
fbem-6009	205	1	53(5	53(5	X
fbem-6009	205	2	)	)	PUNCT
fbem-6009	205	3	,	,	PUNCT
fbem-6009	205	4	pp.56	pp.56	NOUN
fbem-6009	205	5	-	-	PUNCT
fbem-6009	205	6	64	64	NUM
fbem-6009	205	7	.	.	PUNCT
fbem-6009	206	1	[	[	X
fbem-6009	206	2	25	25	NUM
fbem-6009	206	3	]	]	PUNCT
fbem-6009	206	4	nedungadi	nedungadi	NOUN
fbem-6009	206	5	,	,	PUNCT
fbem-6009	206	6	p.	p.	NOUN
fbem-6009	206	7	and	and	CCONJ
fbem-6009	206	8	hutchinson	hutchinson	PROPN
fbem-6009	206	9	,	,	PUNCT
fbem-6009	206	10	j.w	j.w	PROPN
fbem-6009	206	11	.	.	PROPN
fbem-6009	206	12	1985	1985	NUM
fbem-6009	206	13	.	.	PUNCT
fbem-6009	207	1	the	the	DET
fbem-6009	207	2	prototypicality	prototypicality	NOUN
fbem-6009	207	3	of	of	ADP
fbem-6009	207	4	brands	brand	NOUN
fbem-6009	207	5	:	:	PUNCT
fbem-6009	207	6	relationships	relationship	NOUN
fbem-6009	207	7	with	with	ADP
fbem-6009	207	8	brand	brand	NOUN
fbem-6009	207	9	awareness	awareness	NOUN
fbem-6009	207	10	,	,	PUNCT
fbem-6009	207	11	preference	preference	NOUN
fbem-6009	207	12	and	and	CCONJ
fbem-6009	207	13	usage	usage	NOUN
fbem-6009	207	14	.	.	PUNCT
fbem-6009	208	1	advances	advance	NOUN
fbem-6009	208	2	in	in	ADP
fbem-6009	208	3	consumer	consumer	NOUN
fbem-6009	208	4	research	research	NOUN
fbem-6009	208	5	.	.	PUNCT
fbem-6009	209	1	12(1	12(1	NUM
fbem-6009	209	2	)	)	PUNCT
fbem-6009	209	3	,	,	PUNCT
fbem-6009	209	4	pp.498	pp.498	PROPN
fbem-6009	209	5	-	-	PUNCT
fbem-6009	209	6	503	503	NUM
fbem-6009	209	7	.	.	PUNCT
fbem-6009	210	1	[	[	X
fbem-6009	210	2	26	26	NUM
fbem-6009	210	3	]	]	PUNCT
fbem-6009	210	4	pitta	pitta	NOUN
fbem-6009	210	5	,	,	PUNCT
fbem-6009	210	6	d.	d.	PROPN
fbem-6009	210	7	and	and	CCONJ
fbem-6009	210	8	katsanis	katsanis	PROPN
fbem-6009	210	9	,	,	PUNCT
fbem-6009	210	10	l.	l.	PROPN
fbem-6009	210	11	1995	1995	NUM
fbem-6009	210	12	.	.	PUNCT
fbem-6009	211	1	understanding	understand	VERB
fbem-6009	211	2	brand	brand	NOUN
fbem-6009	211	3	equity	equity	NOUN
fbem-6009	211	4	for	for	ADP
fbem-6009	211	5	successful	successful	ADJ
fbem-6009	211	6	brand	brand	NOUN
fbem-6009	211	7	extension	extension	NOUN
fbem-6009	211	8	.	.	PUNCT
fbem-6009	212	1	journal	journal	NOUN
fbem-6009	212	2	of	of	ADP
fbem-6009	212	3	consumer	consumer	NOUN
fbem-6009	212	4	marketing	marketing	NOUN
fbem-6009	212	5	.	.	PUNCT
fbem-6009	213	1	12(4	12(4	NUM
fbem-6009	213	2	)	)	PUNCT
fbem-6009	213	3	,	,	PUNCT
fbem-6009	213	4	pp.51	pp.51	NOUN
fbem-6009	213	5	-	-	PUNCT
fbem-6009	213	6	64	64	NUM
fbem-6009	213	7	.	.	PUNCT
fbem-6009	214	1	[	[	X
fbem-6009	214	2	27	27	NUM
fbem-6009	214	3	]	]	X
fbem-6009	214	4	ries	rie	NOUN
fbem-6009	214	5	,	,	PUNCT
fbem-6009	214	6	a.i	a.i	PROPN
fbem-6009	214	7	.	.	PROPN
fbem-6009	214	8	and	and	CCONJ
fbem-6009	214	9	trout	trout	PROPN
fbem-6009	214	10	,	,	PUNCT
fbem-6009	214	11	j.	j.	PROPN
fbem-6009	214	12	1981	1981	NUM
fbem-6009	214	13	.	.	PUNCT
fbem-6009	215	1	positioning	positioning	NOUN
fbem-6009	215	2	:	:	PUNCT
fbem-6009	215	3	the	the	DET
fbem-6009	215	4	battle	battle	NOUN
fbem-6009	215	5	for	for	ADP
fbem-6009	215	6	your	your	PRON
fbem-6009	215	7	mind	mind	NOUN
fbem-6009	215	8	.	.	PUNCT
fbem-6009	216	1	new	new	PROPN
fbem-6009	216	2	york	york	PROPN
fbem-6009	216	3	:	:	PUNCT
fbem-6009	216	4	mcgraw	mcgraw	PROPN
fbem-6009	216	5	-	-	PUNCT
fbem-6009	216	6	hill	hill	NOUN
fbem-6009	216	7	.	.	PUNCT
fbem-6009	217	1	[	[	X
fbem-6009	217	2	28	28	NUM
fbem-6009	217	3	]	]	X
fbem-6009	217	4	rosch	rosch	PROPN
fbem-6009	217	5	,	,	PUNCT
fbem-6009	217	6	e.	e.	PROPN
fbem-6009	217	7	and	and	CCONJ
fbem-6009	217	8	mervis	mervis	NOUN
fbem-6009	217	9	,	,	PUNCT
fbem-6009	217	10	c.	c.	PROPN
fbem-6009	217	11	1975	1975	NUM
fbem-6009	217	12	.	.	PUNCT
fbem-6009	218	1	family	family	NOUN
fbem-6009	218	2	resemblances	resemblance	NOUN
fbem-6009	218	3	:	:	PUNCT
fbem-6009	218	4	studies	study	NOUN
fbem-6009	218	5	in	in	ADP
fbem-6009	218	6	the	the	DET
fbem-6009	218	7	internal	internal	ADJ
fbem-6009	218	8	structure	structure	NOUN
fbem-6009	218	9	of	of	ADP
fbem-6009	218	10	categories	category	NOUN
fbem-6009	218	11	.	.	PUNCT
fbem-6009	219	1	cognitive	cognitive	ADJ
fbem-6009	219	2	psychology	psychology	NOUN
fbem-6009	219	3	.	.	PUNCT
fbem-6009	220	1	7(4	7(4	NUM
fbem-6009	220	2	)	)	PUNCT
fbem-6009	221	1	,	,	PUNCT
fbem-6009	221	2	pp.573	pp.573	NOUN
fbem-6009	221	3	-	-	PUNCT
fbem-6009	221	4	605	605	NUM
fbem-6009	221	5	.	.	PUNCT
fbem-6009	222	1	[	[	X
fbem-6009	222	2	29	29	NUM
fbem-6009	222	3	]	]	X
fbem-6009	222	4	rosewood	rosewood	NOUN
fbem-6009	222	5	.	.	PUNCT
fbem-6009	223	1	2020	2020	NUM
fbem-6009	223	2	.	.	PUNCT
fbem-6009	224	1	developers	developer	NOUN
fbem-6009	224	2	.	.	PUNCT
fbem-6009	225	1	[	[	X
fbem-6009	225	2	online	online	X
fbem-6009	225	3	]	]	X
fbem-6009	225	4	.	.	PUNCT
fbem-6009	226	1	[	[	X
fbem-6009	226	2	accessed	access	VERB
fbem-6009	226	3	12	12	NUM
fbem-6009	226	4	april	april	PROPN
fbem-6009	226	5	2020	2020	NUM
fbem-6009	226	6	]	]	PUNCT
fbem-6009	226	7	.	.	PUNCT
fbem-6009	227	1	available	available	ADJ
fbem-6009	227	2	from	from	ADP
fbem-6009	227	3	:	:	PUNCT
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fbem-6009	227	5	[	[	X
fbem-6009	227	6	30	30	NUM
fbem-6009	227	7	]	]	X
fbem-6009	227	8	rosewood	rosewood	PROPN
fbem-6009	227	9	london	london	PROPN
fbem-6009	227	10	.	.	PUNCT
fbem-6009	228	1	2020	2020	NUM
fbem-6009	228	2	.	.	PUNCT
fbem-6009	229	1	awards	award	NOUN
fbem-6009	229	2	.	.	PUNCT
fbem-6009	230	1	[	[	X
fbem-6009	230	2	online	online	X
fbem-6009	230	3	]	]	X
fbem-6009	230	4	.	.	PUNCT
fbem-6009	231	1	[	[	X
fbem-6009	231	2	accessed	access	VERB
fbem-6009	231	3	14	14	NUM
fbem-6009	231	4	april	april	PROPN
fbem-6009	231	5	2020	2020	NUM
fbem-6009	231	6	]	]	PUNCT
fbem-6009	231	7	.	.	PUNCT
fbem-6009	232	1	available	available	ADJ
fbem-6009	232	2	from	from	ADP
fbem-6009	232	3	:	:	PUNCT
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fbem-6009	232	5	[	[	X
fbem-6009	232	6	31	31	NUM
fbem-6009	232	7	]	]	X
fbem-6009	232	8	solomon	solomon	PROPN
fbem-6009	232	9	,	,	PUNCT
fbem-6009	232	10	m.	m.	NOUN
fbem-6009	232	11	,	,	PUNCT
fbem-6009	232	12	bamossy	bamossy	NOUN
fbem-6009	232	13	,	,	PUNCT
fbem-6009	232	14	g.	g.	PROPN
fbem-6009	232	15	and	and	CCONJ
fbem-6009	232	16	askegaard	askegaard	PROPN
fbem-6009	232	17	,	,	PUNCT
fbem-6009	232	18	s.	s.	PROPN
fbem-6009	232	19	2016	2016	NUM
fbem-6009	232	20	.	.	PUNCT
fbem-6009	233	1	consumer	consumer	NOUN
fbem-6009	233	2	behaviour	behaviour	NOUN
fbem-6009	233	3	:	:	PUNCT
fbem-6009	233	4	a	a	DET
fbem-6009	233	5	european	european	ADJ
fbem-6009	233	6	perspective	perspective	NOUN
fbem-6009	233	7	.	.	PUNCT
fbem-6009	234	1	6th	6th	ADJ
fbem-6009	234	2	ed	ed	NOUN
fbem-6009	234	3	.	.	PUNCT
fbem-6009	234	4	boston	boston	PROPN
fbem-6009	234	5	:	:	PUNCT
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fbem-6009	234	8	.	.	PUNCT
fbem-6009	235	1	[	[	X
fbem-6009	235	2	32	32	NUM
fbem-6009	235	3	]	]	PUNCT
fbem-6009	235	4	teichert	teichert	ADJ
fbem-6009	235	5	,	,	PUNCT
fbem-6009	235	6	t.	t.	PROPN
fbem-6009	235	7	and	and	CCONJ
fbem-6009	235	8	schöntag	schöntag	NOUN
fbem-6009	235	9	,	,	PUNCT
fbem-6009	235	10	k.	k.	PROPN
fbem-6009	235	11	,	,	PUNCT
fbem-6009	235	12	2010	2010	NUM
fbem-6009	235	13	.	.	PUNCT
fbem-6009	236	1	exploring	explore	VERB
fbem-6009	236	2	consumer	consumer	NOUN
fbem-6009	236	3	knowledge	knowledge	NOUN
fbem-6009	236	4	structures	structure	NOUN
fbem-6009	236	5	using	use	VERB
fbem-6009	236	6	associative	associative	ADJ
fbem-6009	236	7	network	network	NOUN
fbem-6009	236	8	analysis	analysis	NOUN
fbem-6009	236	9	.	.	PUNCT
fbem-6009	237	1	psychology	psychology	NOUN
fbem-6009	237	2	and	and	CCONJ
fbem-6009	237	3	marketing	marketing	NOUN
fbem-6009	237	4	.	.	PUNCT
fbem-6009	238	1	27(4	27(4	ADJ
fbem-6009	238	2	)	)	PUNCT
fbem-6009	238	3	,	,	PUNCT
fbem-6009	238	4	pp.369	pp.369	PROPN
fbem-6009	238	5	-	-	PUNCT
fbem-6009	238	6	398	398	NUM
fbem-6009	238	7	.	.	PUNCT
fbem-6009	239	1	[	[	X
fbem-6009	239	2	33	33	NUM
fbem-6009	239	3	]	]	SYM
fbem-6009	239	4	trout	trout	NOUN
fbem-6009	239	5	,	,	PUNCT
fbem-6009	239	6	j.	j.	PROPN
fbem-6009	239	7	2009	2009	NUM
fbem-6009	239	8	.	.	PUNCT
fbem-6009	240	1	loss	loss	NOUN
fbem-6009	240	2	of	of	ADP
fbem-6009	240	3	focus	focus	NOUN
fbem-6009	240	4	and	and	CCONJ
fbem-6009	240	5	line	line	NOUN
fbem-6009	240	6	extension	extension	NOUN
fbem-6009	240	7	.	.	PUNCT
fbem-6009	241	1	[	[	X
fbem-6009	241	2	online	online	X
fbem-6009	241	3	]	]	X
fbem-6009	241	4	.	.	PUNCT
fbem-6009	242	1	[	[	X
fbem-6009	242	2	accessed	access	VERB
fbem-6009	242	3	18	18	NUM
fbem-6009	242	4	april	april	NOUN
fbem-6009	242	5	2020	2020	NUM
fbem-6009	242	6	]	]	PUNCT
fbem-6009	242	7	.	.	PUNCT
fbem-6009	243	1	available	available	ADJ
fbem-6009	243	2	from	from	ADP
fbem-6009	243	3	:	:	PUNCT
fbem-6009	243	4	https://www.brandingstrategyinsider.com/loss-of-focus-andline-extension	https://www.brandingstrategyinsider.com/loss-of-focus-andline-extension	NOUN
fbem-6009	243	5	[	[	X
fbem-6009	243	6	34	34	NUM
fbem-6009	243	7	]	]	X
fbem-6009	243	8	viot	viot	NOUN
fbem-6009	243	9	,	,	PUNCT
fbem-6009	243	10	c.	c.	PROPN
fbem-6009	243	11	2011	2011	NUM
fbem-6009	243	12	.	.	PUNCT
fbem-6009	244	1	can	can	AUX
fbem-6009	244	2	brand	brand	VERB
fbem-6009	244	3	identity	identity	NOUN
fbem-6009	244	4	predict	predict	VERB
fbem-6009	244	5	brand	brand	NOUN
fbem-6009	244	6	extensions	extension	NOUN
fbem-6009	244	7	'	'	PART
fbem-6009	244	8	success	success	NOUN
fbem-6009	244	9	or	or	CCONJ
fbem-6009	244	10	failure	failure	NOUN
fbem-6009	244	11	?	?	PUNCT
fbem-6009	244	12	.	.	PUNCT
fbem-6009	245	1	journal	journal	PROPN
fbem-6009	245	2	of	of	ADP
fbem-6009	245	3	product	product	NOUN
fbem-6009	245	4	and	and	CCONJ
fbem-6009	245	5	brand	brand	NOUN
fbem-6009	245	6	management	management	NOUN
fbem-6009	245	7	.	.	PUNCT
fbem-6009	246	1	20(3	20(3	NOUN
fbem-6009	246	2	)	)	PUNCT
fbem-6009	246	3	,	,	PUNCT
fbem-6009	246	4	pp.216	pp.216	VERB
fbem-6009	246	5	-	-	PUNCT
fbem-6009	246	6	227	227	NUM
fbem-6009	246	7	.	.	PUNCT
fbem-6009	247	1	[	[	X
fbem-6009	247	2	35	35	NUM
fbem-6009	247	3	]	]	PUNCT
fbem-6009	247	4	ward	ward	NOUN
fbem-6009	247	5	,	,	PUNCT
fbem-6009	247	6	j.	j.	PROPN
fbem-6009	247	7	and	and	CCONJ
fbem-6009	247	8	loken	loken	PROPN
fbem-6009	247	9	,	,	PUNCT
fbem-6009	247	10	b.	b.	PROPN
fbem-6009	247	11	1986	1986	NUM
fbem-6009	247	12	.	.	PUNCT
fbem-6009	248	1	the	the	DET
fbem-6009	248	2	quintessential	quintessential	ADJ
fbem-6009	248	3	snack	snack	NOUN
fbem-6009	248	4	food	food	NOUN
fbem-6009	248	5	:	:	PUNCT
fbem-6009	248	6	measurement	measurement	NOUN
fbem-6009	248	7	of	of	ADP
fbem-6009	248	8	product	product	NOUN
fbem-6009	248	9	prototypes	prototype	NOUN
fbem-6009	248	10	.	.	PUNCT
fbem-6009	249	1	advances	advance	NOUN
fbem-6009	249	2	in	in	ADP
fbem-6009	249	3	consumer	consumer	NOUN
fbem-6009	249	4	research	research	NOUN
fbem-6009	249	5	.	.	PUNCT
fbem-6009	250	1	13(1	13(1	X
fbem-6009	250	2	)	)	PUNCT
fbem-6009	250	3	,	,	PUNCT
fbem-6009	250	4	pp.126	pp.126	PROPN
fbem-6009	250	5	-	-	SYM
fbem-6009	250	6	131	131	NUM
fbem-6009	250	7	.	.	PUNCT
fbem-6009	251	1	[	[	X
fbem-6009	251	2	36	36	NUM
fbem-6009	251	3	]	]	X
fbem-6009	251	4	wernerfelt	wernerfelt	PROPN
fbem-6009	251	5	,	,	PUNCT
fbem-6009	251	6	b.	b.	PROPN
fbem-6009	251	7	1988	1988	NUM
fbem-6009	251	8	.	.	PUNCT
fbem-6009	252	1	umbrella	umbrella	NOUN
fbem-6009	252	2	branding	brand	VERB
fbem-6009	252	3	as	as	ADP
fbem-6009	252	4	a	a	DET
fbem-6009	252	5	signal	signal	NOUN
fbem-6009	252	6	of	of	ADP
fbem-6009	252	7	new	new	ADJ
fbem-6009	252	8	product	product	NOUN
fbem-6009	252	9	quality	quality	NOUN
fbem-6009	252	10	:	:	PUNCT
fbem-6009	252	11	an	an	DET
fbem-6009	252	12	example	example	NOUN
fbem-6009	252	13	of	of	ADP
fbem-6009	252	14	signalling	signal	VERB
fbem-6009	252	15	by	by	ADP
fbem-6009	252	16	posting	post	VERB
fbem-6009	252	17	a	a	DET
fbem-6009	252	18	bond	bond	NOUN
fbem-6009	252	19	.	.	PUNCT
fbem-6009	253	1	the	the	DET
fbem-6009	253	2	rand	rand	PROPN
fbem-6009	253	3	journal	journal	NOUN
fbem-6009	253	4	of	of	ADP
fbem-6009	253	5	economics	economic	NOUN
fbem-6009	253	6	.	.	PUNCT
fbem-6009	254	1	19(3	19(3	NUM
fbem-6009	254	2	)	)	PUNCT
fbem-6009	254	3	,	,	PUNCT
fbem-6009	254	4	p.458	p.458	NOUN
fbem-6009	254	5	.	.	PUNCT
fbem-6009	255	1	[	[	X
fbem-6009	255	2	37	37	NUM
fbem-6009	255	3	]	]	X
fbem-6009	255	4	zeithaml	zeithaml	PROPN
fbem-6009	255	5	,	,	PUNCT
fbem-6009	255	6	v.	v.	ADV
fbem-6009	255	7	,	,	PUNCT
fbem-6009	255	8	berry	berry	NOUN
fbem-6009	255	9	,	,	PUNCT
fbem-6009	255	10	l.	l.	PROPN
fbem-6009	255	11	and	and	CCONJ
fbem-6009	255	12	parasuraman	parasuraman	NOUN
fbem-6009	255	13	,	,	PUNCT
fbem-6009	255	14	a.	a.	NOUN
fbem-6009	255	15	1996	1996	NUM
fbem-6009	255	16	.	.	PUNCT
fbem-6009	256	1	the	the	DET
fbem-6009	256	2	behavioral	behavioral	ADJ
fbem-6009	256	3	consequences	consequence	NOUN
fbem-6009	256	4	of	of	ADP
fbem-6009	256	5	service	service	NOUN
fbem-6009	256	6	quality	quality	NOUN
fbem-6009	256	7	.	.	PUNCT
fbem-6009	257	1	journal	journal	NOUN
fbem-6009	257	2	of	of	ADP
fbem-6009	257	3	marketing	marketing	NOUN
fbem-6009	257	4	.	.	PUNCT
fbem-6009	258	1	60(2	60(2	X
fbem-6009	258	2	)	)	PUNCT
fbem-6009	258	3	,	,	PUNCT
fbem-6009	258	4	p.31	p.31	X
fbem-6009	258	5	.	.	PUNCT