id	sid	tid	token	lemma	pos
fbem-9580	1	1	frontiers	frontier	NOUN
fbem-9580	1	2	in	in	ADP
fbem-9580	1	3	business	business	NOUN
fbem-9580	1	4	,	,	PUNCT
fbem-9580	1	5	economics	economic	NOUN
fbem-9580	1	6	and	and	CCONJ
fbem-9580	1	7	management	management	NOUN
fbem-9580	1	8	issn	issn	PROPN
fbem-9580	1	9	:	:	PUNCT
fbem-9580	1	10	2766	2766	NUM
fbem-9580	1	11	-	-	PUNCT
fbem-9580	1	12	824x	824x	NUM
fbem-9580	1	13	|	|	ADJ
fbem-9580	1	14	vol	vol	NOUN
fbem-9580	1	15	.	.	PROPN
fbem-9580	2	1	9	9	NUM
fbem-9580	2	2	,	,	PUNCT
fbem-9580	2	3	no	no	INTJ
fbem-9580	2	4	.	.	NOUN
fbem-9580	2	5	3	3	NUM
fbem-9580	2	6	,	,	PUNCT
fbem-9580	2	7	2023	2023	NUM
fbem-9580	2	8	168	168	NUM
fbem-9580	2	9	application	application	NOUN
fbem-9580	2	10	and	and	CCONJ
fbem-9580	2	11	influence	influence	NOUN
fbem-9580	2	12	of	of	ADP
fbem-9580	2	13	big	big	ADJ
fbem-9580	2	14	data	datum	NOUN
fbem-9580	2	15	analysis	analysis	NOUN
fbem-9580	2	16	in	in	ADP
fbem-9580	2	17	marketing	marketing	NOUN
fbem-9580	2	18	strategy	strategy	NOUN
fbem-9580	2	19	qing	qing	PROPN
fbem-9580	2	20	liu1	liu1	PROPN
fbem-9580	2	21	,	,	PUNCT
fbem-9580	2	22	*	*	PROPN
fbem-9580	2	23	,	,	PUNCT
fbem-9580	2	24	hao	hao	PROPN
fbem-9580	2	25	wan2	wan2	PROPN
fbem-9580	2	26	and	and	CCONJ
fbem-9580	2	27	hongfang	hongfang	NOUN
fbem-9580	2	28	yu1	yu1	PROPN
fbem-9580	3	1	1handan	1handan	NUM
fbem-9580	3	2	modern	modern	ADJ
fbem-9580	3	3	education	education	NOUN
fbem-9580	3	4	technical	technical	ADJ
fbem-9580	3	5	secondary	secondary	ADJ
fbem-9580	3	6	school	school	NOUN
fbem-9580	3	7	,	,	PUNCT
fbem-9580	3	8	hebei	hebei	PROPN
fbem-9580	3	9	,	,	PUNCT
fbem-9580	3	10	china	china	PROPN
fbem-9580	3	11	2shanghai	2shanghai	PROPN
fbem-9580	3	12	yuyou	yuyou	PROPN
fbem-9580	3	13	industrial	industrial	PROPN
fbem-9580	3	14	development	development	PROPN
fbem-9580	3	15	co.	co.	PROPN
fbem-9580	3	16	,	,	PUNCT
fbem-9580	3	17	ltd	ltd	PROPN
fbem-9580	3	18	,	,	PUNCT
fbem-9580	3	19	shanghai	shanghai	PROPN
fbem-9580	3	20	,	,	PUNCT
fbem-9580	3	21	china	china	PROPN
fbem-9580	3	22	*	*	PUNCT
fbem-9580	3	23	corresponding	correspond	VERB
fbem-9580	3	24	author	author	NOUN
fbem-9580	3	25	email	email	NOUN
fbem-9580	3	26	:	:	PUNCT
fbem-9580	3	27	octy@octy.me	octy@octy.me	PROPN
fbem-9580	3	28	abstract	abstract	NOUN
fbem-9580	3	29	:	:	PUNCT
fbem-9580	3	30	this	this	DET
fbem-9580	3	31	paper	paper	NOUN
fbem-9580	3	32	aims	aim	VERB
fbem-9580	3	33	to	to	PART
fbem-9580	3	34	study	study	VERB
fbem-9580	3	35	the	the	DET
fbem-9580	3	36	application	application	NOUN
fbem-9580	3	37	and	and	CCONJ
fbem-9580	3	38	impact	impact	NOUN
fbem-9580	3	39	of	of	ADP
fbem-9580	3	40	big	big	ADJ
fbem-9580	3	41	data	datum	NOUN
fbem-9580	3	42	analysis	analysis	NOUN
fbem-9580	3	43	in	in	ADP
fbem-9580	3	44	marketing	marketing	NOUN
fbem-9580	3	45	strategies	strategy	NOUN
fbem-9580	3	46	.	.	PUNCT
fbem-9580	4	1	through	through	ADP
fbem-9580	4	2	comprehensive	comprehensive	ADJ
fbem-9580	4	3	literature	literature	PROPN
fbem-9580	4	4	review	review	NOUN
fbem-9580	4	5	and	and	CCONJ
fbem-9580	4	6	empirical	empirical	ADJ
fbem-9580	4	7	research	research	NOUN
fbem-9580	4	8	,	,	PUNCT
fbem-9580	4	9	this	this	DET
fbem-9580	4	10	paper	paper	NOUN
fbem-9580	4	11	discusses	discuss	VERB
fbem-9580	4	12	the	the	DET
fbem-9580	4	13	potential	potential	ADJ
fbem-9580	4	14	value	value	NOUN
fbem-9580	4	15	and	and	CCONJ
fbem-9580	4	16	actual	actual	ADJ
fbem-9580	4	17	effect	effect	NOUN
fbem-9580	4	18	of	of	ADP
fbem-9580	4	19	big	big	ADJ
fbem-9580	4	20	data	datum	NOUN
fbem-9580	4	21	analysis	analysis	NOUN
fbem-9580	4	22	on	on	ADP
fbem-9580	4	23	marketing	marketing	NOUN
fbem-9580	4	24	decisions	decision	NOUN
fbem-9580	4	25	.	.	PUNCT
fbem-9580	5	1	the	the	DET
fbem-9580	5	2	study	study	NOUN
fbem-9580	5	3	found	find	VERB
fbem-9580	5	4	that	that	SCONJ
fbem-9580	5	5	big	big	ADJ
fbem-9580	5	6	data	data	NOUN
fbem-9580	5	7	analysis	analysis	NOUN
fbem-9580	5	8	can	can	AUX
fbem-9580	5	9	provide	provide	VERB
fbem-9580	5	10	accurate	accurate	ADJ
fbem-9580	5	11	and	and	CCONJ
fbem-9580	5	12	comprehensive	comprehensive	ADJ
fbem-9580	5	13	market	market	NOUN
fbem-9580	5	14	insight	insight	NOUN
fbem-9580	5	15	,	,	PUNCT
fbem-9580	5	16	help	help	VERB
fbem-9580	5	17	enterprises	enterprise	NOUN
fbem-9580	5	18	better	well	ADV
fbem-9580	5	19	understand	understand	VERB
fbem-9580	5	20	consumer	consumer	NOUN
fbem-9580	5	21	needs	need	NOUN
fbem-9580	5	22	and	and	CCONJ
fbem-9580	5	23	market	market	NOUN
fbem-9580	5	24	trend	trend	NOUN
fbem-9580	5	25	,	,	PUNCT
fbem-9580	5	26	and	and	CCONJ
fbem-9580	5	27	thus	thus	ADV
fbem-9580	5	28	develop	develop	VERB
fbem-9580	5	29	personalized	personalized	ADJ
fbem-9580	5	30	and	and	CCONJ
fbem-9580	5	31	accurate	accurate	ADJ
fbem-9580	5	32	marketing	marketing	NOUN
fbem-9580	5	33	strategies	strategy	NOUN
fbem-9580	5	34	.	.	PUNCT
fbem-9580	6	1	the	the	DET
fbem-9580	6	2	impact	impact	NOUN
fbem-9580	6	3	of	of	ADP
fbem-9580	6	4	big	big	ADJ
fbem-9580	6	5	data	datum	NOUN
fbem-9580	6	6	analysis	analysis	NOUN
fbem-9580	6	7	on	on	ADP
fbem-9580	6	8	marketing	marketing	NOUN
fbem-9580	6	9	strategy	strategy	NOUN
fbem-9580	6	10	is	be	AUX
fbem-9580	6	11	mainly	mainly	ADV
fbem-9580	6	12	reflected	reflect	VERB
fbem-9580	6	13	in	in	ADP
fbem-9580	6	14	the	the	DET
fbem-9580	6	15	improvement	improvement	NOUN
fbem-9580	6	16	of	of	ADP
fbem-9580	6	17	consumer	consumer	NOUN
fbem-9580	6	18	insight	insight	NOUN
fbem-9580	6	19	,	,	PUNCT
fbem-9580	6	20	the	the	DET
fbem-9580	6	21	accuracy	accuracy	NOUN
fbem-9580	6	22	of	of	ADP
fbem-9580	6	23	target	target	NOUN
fbem-9580	6	24	market	market	NOUN
fbem-9580	6	25	positioning	positioning	NOUN
fbem-9580	6	26	and	and	CCONJ
fbem-9580	6	27	the	the	DET
fbem-9580	6	28	implementation	implementation	NOUN
fbem-9580	6	29	of	of	ADP
fbem-9580	6	30	personalized	personalized	ADJ
fbem-9580	6	31	marketing	marketing	NOUN
fbem-9580	6	32	.	.	PUNCT
fbem-9580	7	1	in	in	ADP
fbem-9580	7	2	addition	addition	NOUN
fbem-9580	7	3	,	,	PUNCT
fbem-9580	7	4	this	this	DET
fbem-9580	7	5	study	study	NOUN
fbem-9580	7	6	proposes	propose	VERB
fbem-9580	7	7	practical	practical	ADJ
fbem-9580	7	8	significance	significance	NOUN
fbem-9580	7	9	and	and	CCONJ
fbem-9580	7	10	suggestions	suggestion	NOUN
fbem-9580	7	11	,	,	PUNCT
fbem-9580	7	12	including	include	VERB
fbem-9580	7	13	strengthening	strengthen	VERB
fbem-9580	7	14	data	datum	NOUN
fbem-9580	7	15	collection	collection	NOUN
fbem-9580	7	16	and	and	CCONJ
fbem-9580	7	17	integration	integration	NOUN
fbem-9580	7	18	,	,	PUNCT
fbem-9580	7	19	establishing	establish	VERB
fbem-9580	7	20	a	a	DET
fbem-9580	7	21	data	datum	NOUN
fbem-9580	7	22	analysis	analysis	NOUN
fbem-9580	7	23	team	team	NOUN
fbem-9580	7	24	,	,	PUNCT
fbem-9580	7	25	flexibly	flexibly	ADV
fbem-9580	7	26	utilizing	utilize	VERB
fbem-9580	7	27	various	various	ADJ
fbem-9580	7	28	analysis	analysis	NOUN
fbem-9580	7	29	techniques	technique	NOUN
fbem-9580	7	30	,	,	PUNCT
fbem-9580	7	31	and	and	CCONJ
fbem-9580	7	32	implementing	implement	VERB
fbem-9580	7	33	personalized	personalized	ADJ
fbem-9580	7	34	marketing	marketing	NOUN
fbem-9580	7	35	strategies	strategy	NOUN
fbem-9580	7	36	.	.	PUNCT
fbem-9580	8	1	however	however	ADV
fbem-9580	8	2	,	,	PUNCT
fbem-9580	8	3	this	this	DET
fbem-9580	8	4	study	study	NOUN
fbem-9580	8	5	also	also	ADV
fbem-9580	8	6	has	have	VERB
fbem-9580	8	7	some	some	DET
fbem-9580	8	8	limitations	limitation	NOUN
fbem-9580	8	9	,	,	PUNCT
fbem-9580	8	10	such	such	ADJ
fbem-9580	8	11	as	as	ADP
fbem-9580	8	12	sample	sample	NOUN
fbem-9580	8	13	limitations	limitation	NOUN
fbem-9580	8	14	and	and	CCONJ
fbem-9580	8	15	data	datum	NOUN
fbem-9580	8	16	reliability	reliability	NOUN
fbem-9580	8	17	issues	issue	NOUN
fbem-9580	8	18	.	.	PUNCT
fbem-9580	9	1	future	future	ADJ
fbem-9580	9	2	research	research	NOUN
fbem-9580	9	3	can	can	AUX
fbem-9580	9	4	further	far	ADV
fbem-9580	9	5	explore	explore	VERB
fbem-9580	9	6	the	the	DET
fbem-9580	9	7	application	application	NOUN
fbem-9580	9	8	effect	effect	NOUN
fbem-9580	9	9	of	of	ADP
fbem-9580	9	10	big	big	ADJ
fbem-9580	9	11	data	datum	NOUN
fbem-9580	9	12	analysis	analysis	NOUN
fbem-9580	9	13	in	in	ADP
fbem-9580	9	14	different	different	ADJ
fbem-9580	9	15	industries	industry	NOUN
fbem-9580	9	16	and	and	CCONJ
fbem-9580	9	17	market	market	NOUN
fbem-9580	9	18	environments	environment	NOUN
fbem-9580	9	19	,	,	PUNCT
fbem-9580	9	20	and	and	CCONJ
fbem-9580	9	21	further	far	ADV
fbem-9580	9	22	study	study	VERB
fbem-9580	9	23	its	its	PRON
fbem-9580	9	24	impact	impact	NOUN
fbem-9580	9	25	on	on	ADP
fbem-9580	9	26	different	different	ADJ
fbem-9580	9	27	types	type	NOUN
fbem-9580	9	28	of	of	ADP
fbem-9580	9	29	enterprises	enterprise	NOUN
fbem-9580	9	30	.	.	PUNCT
fbem-9580	10	1	this	this	DET
fbem-9580	10	2	study	study	NOUN
fbem-9580	10	3	has	have	VERB
fbem-9580	10	4	important	important	ADJ
fbem-9580	10	5	practical	practical	ADJ
fbem-9580	10	6	significance	significance	NOUN
fbem-9580	10	7	for	for	SCONJ
fbem-9580	10	8	enterprises	enterprise	NOUN
fbem-9580	10	9	to	to	PART
fbem-9580	10	10	develop	develop	VERB
fbem-9580	10	11	more	more	ADV
fbem-9580	10	12	effective	effective	ADJ
fbem-9580	10	13	marketing	marketing	NOUN
fbem-9580	10	14	strategies	strategy	NOUN
fbem-9580	10	15	.	.	PUNCT
fbem-9580	11	1	keywords	keyword	NOUN
fbem-9580	11	2	:	:	PUNCT
fbem-9580	11	3	big	big	ADJ
fbem-9580	11	4	data	datum	NOUN
fbem-9580	11	5	analysis	analysis	NOUN
fbem-9580	11	6	,	,	PUNCT
fbem-9580	11	7	marketing	marketing	NOUN
fbem-9580	11	8	strategy	strategy	NOUN
fbem-9580	11	9	,	,	PUNCT
fbem-9580	11	10	consumer	consumer	NOUN
fbem-9580	11	11	insight	insight	NOUN
fbem-9580	11	12	,	,	PUNCT
fbem-9580	11	13	personalized	personalized	ADJ
fbem-9580	11	14	marketing	marketing	NOUN
fbem-9580	11	15	,	,	PUNCT
fbem-9580	11	16	target	target	NOUN
fbem-9580	11	17	market	market	NOUN
fbem-9580	11	18	positioning	positioning	NOUN
fbem-9580	11	19	.	.	PUNCT
fbem-9580	12	1	1	1	X
fbem-9580	12	2	.	.	X
fbem-9580	12	3	introduction	introduction	NOUN
fbem-9580	12	4	this	this	DET
fbem-9580	12	5	paper	paper	NOUN
fbem-9580	12	6	focuses	focus	VERB
fbem-9580	12	7	on	on	ADP
fbem-9580	12	8	the	the	DET
fbem-9580	12	9	application	application	NOUN
fbem-9580	12	10	and	and	CCONJ
fbem-9580	12	11	impact	impact	NOUN
fbem-9580	12	12	of	of	ADP
fbem-9580	12	13	big	big	ADJ
fbem-9580	12	14	data	datum	NOUN
fbem-9580	12	15	analysis	analysis	NOUN
fbem-9580	12	16	in	in	ADP
fbem-9580	12	17	marketing	marketing	NOUN
fbem-9580	12	18	strategies	strategy	NOUN
fbem-9580	12	19	,	,	PUNCT
fbem-9580	12	20	and	and	CCONJ
fbem-9580	12	21	aims	aim	VERB
fbem-9580	12	22	to	to	PART
fbem-9580	12	23	explore	explore	VERB
fbem-9580	12	24	how	how	SCONJ
fbem-9580	12	25	big	big	ADJ
fbem-9580	12	26	data	data	NOUN
fbem-9580	12	27	analysis	analysis	NOUN
fbem-9580	12	28	can	can	AUX
fbem-9580	12	29	provide	provide	VERB
fbem-9580	12	30	enterprises	enterprise	NOUN
fbem-9580	12	31	with	with	ADP
fbem-9580	12	32	more	more	ADV
fbem-9580	12	33	accurate	accurate	ADJ
fbem-9580	12	34	and	and	CCONJ
fbem-9580	12	35	comprehensive	comprehensive	ADJ
fbem-9580	12	36	market	market	NOUN
fbem-9580	12	37	insights	insight	NOUN
fbem-9580	12	38	,	,	PUNCT
fbem-9580	12	39	and	and	CCONJ
fbem-9580	12	40	play	play	VERB
fbem-9580	12	41	an	an	DET
fbem-9580	12	42	active	active	ADJ
fbem-9580	12	43	role	role	NOUN
fbem-9580	12	44	in	in	ADP
fbem-9580	12	45	formulating	formulate	VERB
fbem-9580	12	46	marketing	marketing	NOUN
fbem-9580	12	47	strategies	strategy	NOUN
fbem-9580	12	48	.	.	PUNCT
fbem-9580	13	1	big	big	ADJ
fbem-9580	13	2	data	datum	NOUN
fbem-9580	13	3	analysis	analysis	NOUN
fbem-9580	13	4	has	have	AUX
fbem-9580	13	5	become	become	VERB
fbem-9580	13	6	a	a	DET
fbem-9580	13	7	hot	hot	ADJ
fbem-9580	13	8	topic	topic	NOUN
fbem-9580	13	9	in	in	ADP
fbem-9580	13	10	today	today	NOUN
fbem-9580	13	11	's	's	PART
fbem-9580	13	12	business	business	NOUN
fbem-9580	13	13	field	field	NOUN
fbem-9580	13	14	.	.	PUNCT
fbem-9580	14	1	it	it	PRON
fbem-9580	14	2	leads	lead	VERB
fbem-9580	14	3	the	the	DET
fbem-9580	14	4	new	new	ADJ
fbem-9580	14	5	era	era	NOUN
fbem-9580	14	6	of	of	ADP
fbem-9580	14	7	marketing	marketing	NOUN
fbem-9580	14	8	decision	decision	NOUN
fbem-9580	14	9	-	-	PUNCT
fbem-9580	14	10	making	making	NOUN
fbem-9580	14	11	with	with	ADP
fbem-9580	14	12	its	its	PRON
fbem-9580	14	13	powerful	powerful	ADJ
fbem-9580	14	14	data	datum	NOUN
fbem-9580	14	15	processing	processing	NOUN
fbem-9580	14	16	ability	ability	NOUN
fbem-9580	14	17	and	and	CCONJ
fbem-9580	14	18	insight	insight	NOUN
fbem-9580	14	19	.	.	PUNCT
fbem-9580	15	1	the	the	DET
fbem-9580	15	2	article	article	NOUN
fbem-9580	15	3	first	first	ADV
fbem-9580	15	4	reviews	review	VERB
fbem-9580	15	5	the	the	DET
fbem-9580	15	6	theoretical	theoretical	ADJ
fbem-9580	15	7	basis	basis	NOUN
fbem-9580	15	8	of	of	ADP
fbem-9580	15	9	big	big	ADJ
fbem-9580	15	10	data	datum	NOUN
fbem-9580	15	11	analysis	analysis	NOUN
fbem-9580	15	12	and	and	CCONJ
fbem-9580	15	13	related	related	ADJ
fbem-9580	15	14	theories	theory	NOUN
fbem-9580	15	15	of	of	ADP
fbem-9580	15	16	marketing	marketing	NOUN
fbem-9580	15	17	decision	decision	NOUN
fbem-9580	15	18	-	-	PUNCT
fbem-9580	15	19	making	making	NOUN
fbem-9580	15	20	,	,	PUNCT
fbem-9580	15	21	including	include	VERB
fbem-9580	15	22	data	datum	NOUN
fbem-9580	15	23	driven	drive	VERB
fbem-9580	15	24	decision	decision	NOUN
fbem-9580	15	25	-	-	PUNCT
fbem-9580	15	26	making	make	VERB
fbem-9580	15	27	theory	theory	NOUN
fbem-9580	15	28	,	,	PUNCT
fbem-9580	15	29	personalized	personalized	ADJ
fbem-9580	15	30	marketing	marketing	NOUN
fbem-9580	15	31	theory	theory	NOUN
fbem-9580	15	32	and	and	CCONJ
fbem-9580	15	33	market	market	NOUN
fbem-9580	15	34	segmentation	segmentation	NOUN
fbem-9580	15	35	theory	theory	NOUN
fbem-9580	15	36	.	.	PUNCT
fbem-9580	16	1	then	then	ADV
fbem-9580	16	2	,	,	PUNCT
fbem-9580	16	3	the	the	DET
fbem-9580	16	4	article	article	NOUN
fbem-9580	16	5	introduced	introduce	VERB
fbem-9580	16	6	the	the	DET
fbem-9580	16	7	impact	impact	NOUN
fbem-9580	16	8	mechanism	mechanism	NOUN
fbem-9580	16	9	of	of	ADP
fbem-9580	16	10	big	big	ADJ
fbem-9580	16	11	data	datum	NOUN
fbem-9580	16	12	analysis	analysis	NOUN
fbem-9580	16	13	on	on	ADP
fbem-9580	16	14	marketing	marketing	NOUN
fbem-9580	16	15	strategies	strategy	NOUN
fbem-9580	16	16	,	,	PUNCT
fbem-9580	16	17	including	include	VERB
fbem-9580	16	18	improving	improve	VERB
fbem-9580	16	19	consumer	consumer	NOUN
fbem-9580	16	20	insight	insight	NOUN
fbem-9580	16	21	,	,	PUNCT
fbem-9580	16	22	accurate	accurate	ADJ
fbem-9580	16	23	target	target	NOUN
fbem-9580	16	24	market	market	NOUN
fbem-9580	16	25	positioning	positioning	NOUN
fbem-9580	16	26	and	and	CCONJ
fbem-9580	16	27	the	the	DET
fbem-9580	16	28	implementation	implementation	NOUN
fbem-9580	16	29	of	of	ADP
fbem-9580	16	30	personalized	personalized	ADJ
fbem-9580	16	31	marketing	marketing	NOUN
fbem-9580	16	32	.	.	PUNCT
fbem-9580	17	1	these	these	DET
fbem-9580	17	2	influence	influence	NOUN
fbem-9580	17	3	mechanisms	mechanism	NOUN
fbem-9580	17	4	demonstrate	demonstrate	VERB
fbem-9580	17	5	the	the	DET
fbem-9580	17	6	potential	potential	NOUN
fbem-9580	17	7	of	of	ADP
fbem-9580	17	8	big	big	ADJ
fbem-9580	17	9	data	datum	NOUN
fbem-9580	17	10	analysis	analysis	NOUN
fbem-9580	17	11	in	in	ADP
fbem-9580	17	12	helping	help	VERB
fbem-9580	17	13	enterprises	enterprise	NOUN
fbem-9580	17	14	better	well	ADV
fbem-9580	17	15	understand	understand	VERB
fbem-9580	17	16	consumer	consumer	NOUN
fbem-9580	17	17	demand	demand	NOUN
fbem-9580	17	18	,	,	PUNCT
fbem-9580	17	19	prediction	prediction	NOUN
fbem-9580	17	20	market	market	NOUN
fbem-9580	17	21	trends	trend	NOUN
fbem-9580	17	22	and	and	CCONJ
fbem-9580	17	23	provide	provide	VERB
fbem-9580	17	24	personalized	personalized	ADJ
fbem-9580	17	25	experience	experience	NOUN
fbem-9580	17	26	.	.	PUNCT
fbem-9580	18	1	in	in	ADP
fbem-9580	18	2	the	the	DET
fbem-9580	18	3	methodology	methodology	NOUN
fbem-9580	18	4	part	part	NOUN
fbem-9580	18	5	,	,	PUNCT
fbem-9580	18	6	the	the	DET
fbem-9580	18	7	paper	paper	NOUN
fbem-9580	18	8	discusses	discuss	VERB
fbem-9580	18	9	the	the	DET
fbem-9580	18	10	research	research	NOUN
fbem-9580	18	11	design	design	NOUN
fbem-9580	18	12	and	and	CCONJ
fbem-9580	18	13	data	datum	NOUN
fbem-9580	18	14	collection	collection	NOUN
fbem-9580	18	15	methods	method	NOUN
fbem-9580	18	16	,	,	PUNCT
fbem-9580	18	17	as	as	ADV
fbem-9580	18	18	well	well	ADV
fbem-9580	18	19	as	as	ADP
fbem-9580	18	20	the	the	DET
fbem-9580	18	21	application	application	NOUN
fbem-9580	18	22	of	of	ADP
fbem-9580	18	23	data	datum	NOUN
fbem-9580	18	24	processing	processing	NOUN
fbem-9580	18	25	and	and	CCONJ
fbem-9580	18	26	big	big	ADJ
fbem-9580	18	27	data	datum	NOUN
fbem-9580	18	28	analysis	analysis	NOUN
fbem-9580	18	29	technology	technology	NOUN
fbem-9580	18	30	.	.	PUNCT
fbem-9580	19	1	these	these	DET
fbem-9580	19	2	methods	method	NOUN
fbem-9580	19	3	and	and	CCONJ
fbem-9580	19	4	technologies	technology	NOUN
fbem-9580	19	5	provide	provide	VERB
fbem-9580	19	6	data	datum	NOUN
fbem-9580	19	7	support	support	NOUN
fbem-9580	19	8	and	and	CCONJ
fbem-9580	19	9	analysis	analysis	NOUN
fbem-9580	19	10	tools	tool	NOUN
fbem-9580	19	11	for	for	ADP
fbem-9580	19	12	research	research	NOUN
fbem-9580	19	13	to	to	PART
fbem-9580	19	14	reveal	reveal	VERB
fbem-9580	19	15	the	the	DET
fbem-9580	19	16	application	application	NOUN
fbem-9580	19	17	and	and	CCONJ
fbem-9580	19	18	impact	impact	NOUN
fbem-9580	19	19	of	of	ADP
fbem-9580	19	20	big	big	ADJ
fbem-9580	19	21	data	datum	NOUN
fbem-9580	19	22	analysis	analysis	NOUN
fbem-9580	19	23	in	in	ADP
fbem-9580	19	24	marketing	marketing	NOUN
fbem-9580	19	25	strategies	strategy	NOUN
fbem-9580	19	26	.	.	PUNCT
fbem-9580	20	1	next	next	ADV
fbem-9580	20	2	,	,	PUNCT
fbem-9580	20	3	the	the	DET
fbem-9580	20	4	article	article	NOUN
fbem-9580	20	5	presents	present	VERB
fbem-9580	20	6	the	the	DET
fbem-9580	20	7	research	research	NOUN
fbem-9580	20	8	results	result	NOUN
fbem-9580	20	9	and	and	CCONJ
fbem-9580	20	10	discussion	discussion	NOUN
fbem-9580	20	11	section	section	NOUN
fbem-9580	20	12	.	.	PUNCT
fbem-9580	21	1	through	through	ADP
fbem-9580	21	2	the	the	DET
fbem-9580	21	3	application	application	NOUN
fbem-9580	21	4	of	of	ADP
fbem-9580	21	5	descriptive	descriptive	ADJ
fbem-9580	21	6	statistical	statistical	ADJ
fbem-9580	21	7	analysis	analysis	NOUN
fbem-9580	21	8	and	and	CCONJ
fbem-9580	21	9	empirical	empirical	ADJ
fbem-9580	21	10	analysis	analysis	NOUN
fbem-9580	21	11	models	model	NOUN
fbem-9580	21	12	,	,	PUNCT
fbem-9580	21	13	this	this	DET
fbem-9580	21	14	paper	paper	NOUN
fbem-9580	21	15	reveals	reveal	VERB
fbem-9580	21	16	the	the	DET
fbem-9580	21	17	impact	impact	NOUN
fbem-9580	21	18	of	of	ADP
fbem-9580	21	19	big	big	ADJ
fbem-9580	21	20	data	datum	NOUN
fbem-9580	21	21	analysis	analysis	NOUN
fbem-9580	21	22	on	on	ADP
fbem-9580	21	23	marketing	marketing	NOUN
fbem-9580	21	24	strategies	strategy	NOUN
fbem-9580	21	25	.	.	PUNCT
fbem-9580	22	1	the	the	DET
fbem-9580	22	2	results	result	NOUN
fbem-9580	22	3	and	and	CCONJ
fbem-9580	22	4	discussion	discussion	NOUN
fbem-9580	22	5	section	section	NOUN
fbem-9580	22	6	also	also	ADV
fbem-9580	22	7	interprets	interpret	VERB
fbem-9580	22	8	and	and	CCONJ
fbem-9580	22	9	explains	explain	VERB
fbem-9580	22	10	the	the	DET
fbem-9580	22	11	research	research	NOUN
fbem-9580	22	12	results	result	NOUN
fbem-9580	22	13	,	,	PUNCT
fbem-9580	22	14	and	and	CCONJ
fbem-9580	22	15	discusses	discuss	VERB
fbem-9580	22	16	the	the	DET
fbem-9580	22	17	practical	practical	ADJ
fbem-9580	22	18	significance	significance	NOUN
fbem-9580	22	19	and	and	CCONJ
fbem-9580	22	20	application	application	NOUN
fbem-9580	22	21	suggestions	suggestion	NOUN
fbem-9580	22	22	of	of	ADP
fbem-9580	22	23	big	big	ADJ
fbem-9580	22	24	data	datum	NOUN
fbem-9580	22	25	analysis	analysis	NOUN
fbem-9580	22	26	on	on	ADP
fbem-9580	22	27	marketing	marketing	NOUN
fbem-9580	22	28	strategies	strategy	NOUN
fbem-9580	22	29	.	.	PUNCT
fbem-9580	23	1	finally	finally	ADV
fbem-9580	23	2	,	,	PUNCT
fbem-9580	23	3	the	the	DET
fbem-9580	23	4	article	article	NOUN
fbem-9580	23	5	summarizes	summarize	VERB
fbem-9580	23	6	the	the	DET
fbem-9580	23	7	conclusions	conclusion	NOUN
fbem-9580	23	8	and	and	CCONJ
fbem-9580	23	9	contributions	contribution	NOUN
fbem-9580	23	10	of	of	ADP
fbem-9580	23	11	the	the	DET
fbem-9580	23	12	study	study	NOUN
fbem-9580	23	13	,	,	PUNCT
fbem-9580	23	14	and	and	CCONJ
fbem-9580	23	15	proposes	propose	VERB
fbem-9580	23	16	prospects	prospect	NOUN
fbem-9580	23	17	for	for	ADP
fbem-9580	23	18	further	further	ADJ
fbem-9580	23	19	research	research	NOUN
fbem-9580	23	20	.	.	PUNCT
fbem-9580	24	1	the	the	DET
fbem-9580	24	2	conclusion	conclusion	NOUN
fbem-9580	24	3	emphasizes	emphasize	VERB
fbem-9580	24	4	the	the	DET
fbem-9580	24	5	importance	importance	NOUN
fbem-9580	24	6	and	and	CCONJ
fbem-9580	24	7	practical	practical	ADJ
fbem-9580	24	8	significance	significance	NOUN
fbem-9580	24	9	of	of	ADP
fbem-9580	24	10	big	big	ADJ
fbem-9580	24	11	data	datum	NOUN
fbem-9580	24	12	analysis	analysis	NOUN
fbem-9580	24	13	in	in	ADP
fbem-9580	24	14	marketing	marketing	NOUN
fbem-9580	24	15	decision	decision	NOUN
fbem-9580	24	16	-	-	PUNCT
fbem-9580	24	17	making	making	NOUN
fbem-9580	24	18	,	,	PUNCT
fbem-9580	24	19	and	and	CCONJ
fbem-9580	24	20	also	also	ADV
fbem-9580	24	21	points	point	VERB
fbem-9580	24	22	out	out	ADP
fbem-9580	24	23	the	the	DET
fbem-9580	24	24	limitations	limitation	NOUN
fbem-9580	24	25	of	of	ADP
fbem-9580	24	26	this	this	DET
fbem-9580	24	27	study	study	NOUN
fbem-9580	24	28	.	.	PUNCT
fbem-9580	25	1	the	the	DET
fbem-9580	25	2	prospects	prospect	NOUN
fbem-9580	25	3	for	for	ADP
fbem-9580	25	4	further	further	ADJ
fbem-9580	25	5	research	research	NOUN
fbem-9580	25	6	include	include	VERB
fbem-9580	25	7	research	research	NOUN
fbem-9580	25	8	on	on	ADP
fbem-9580	25	9	the	the	DET
fbem-9580	25	10	application	application	NOUN
fbem-9580	25	11	effects	effect	NOUN
fbem-9580	25	12	in	in	ADP
fbem-9580	25	13	different	different	ADJ
fbem-9580	25	14	industries	industry	NOUN
fbem-9580	25	15	and	and	CCONJ
fbem-9580	25	16	market	market	NOUN
fbem-9580	25	17	environments	environment	NOUN
fbem-9580	25	18	,	,	PUNCT
fbem-9580	25	19	as	as	ADV
fbem-9580	25	20	well	well	ADV
fbem-9580	25	21	as	as	ADP
fbem-9580	25	22	in	in	ADP
fbem-9580	25	23	-	-	PUNCT
fbem-9580	25	24	depth	depth	NOUN
fbem-9580	25	25	research	research	NOUN
fbem-9580	25	26	on	on	ADP
fbem-9580	25	27	the	the	DET
fbem-9580	25	28	impact	impact	NOUN
fbem-9580	25	29	on	on	ADP
fbem-9580	25	30	different	different	ADJ
fbem-9580	25	31	types	type	NOUN
fbem-9580	25	32	of	of	ADP
fbem-9580	25	33	enterprises	enterprise	NOUN
fbem-9580	25	34	.	.	PUNCT
fbem-9580	26	1	2	2	X
fbem-9580	26	2	.	.	X
fbem-9580	26	3	theoretical	theoretical	ADJ
fbem-9580	26	4	framework	framework	NOUN
fbem-9580	26	5	research	research	NOUN
fbem-9580	26	6	2.1	2.1	NUM
fbem-9580	26	7	.	.	PUNCT
fbem-9580	27	1	theoretical	theoretical	ADJ
fbem-9580	27	2	basis	basis	NOUN
fbem-9580	27	3	of	of	ADP
fbem-9580	27	4	big	big	ADJ
fbem-9580	27	5	data	datum	NOUN
fbem-9580	27	6	analysis	analysis	NOUN
fbem-9580	27	7	in	in	ADP
fbem-9580	27	8	marketing	marketing	NOUN
fbem-9580	27	9	decisions	decision	NOUN
fbem-9580	27	10	the	the	DET
fbem-9580	27	11	application	application	NOUN
fbem-9580	27	12	of	of	ADP
fbem-9580	27	13	big	big	ADJ
fbem-9580	27	14	data	datum	NOUN
fbem-9580	27	15	analysis	analysis	NOUN
fbem-9580	27	16	in	in	ADP
fbem-9580	27	17	marketing	marketing	NOUN
fbem-9580	27	18	decisions	decision	NOUN
fbem-9580	27	19	can	can	AUX
fbem-9580	27	20	be	be	AUX
fbem-9580	27	21	based	base	VERB
fbem-9580	27	22	on	on	ADP
fbem-9580	27	23	the	the	DET
fbem-9580	27	24	following	follow	VERB
fbem-9580	27	25	theoretical	theoretical	ADJ
fbem-9580	27	26	foundations	foundation	NOUN
fbem-9580	27	27	:	:	PUNCT
fbem-9580	27	28	data	datum	NOUN
fbem-9580	27	29	driven	drive	VERB
fbem-9580	27	30	decision	decision	NOUN
fbem-9580	27	31	theory	theory	NOUN
fbem-9580	27	32	:	:	PUNCT
fbem-9580	27	33	data	datum	NOUN
fbem-9580	27	34	driven	drive	VERB
fbem-9580	27	35	decision	decision	NOUN
fbem-9580	27	36	theory	theory	NOUN
fbem-9580	27	37	emphasizes	emphasize	VERB
fbem-9580	27	38	supporting	support	VERB
fbem-9580	27	39	the	the	DET
fbem-9580	27	40	decision	decision	NOUN
fbem-9580	27	41	-	-	PUNCT
fbem-9580	27	42	making	make	VERB
fbem-9580	27	43	process	process	NOUN
fbem-9580	27	44	through	through	ADP
fbem-9580	27	45	effective	effective	ADJ
fbem-9580	27	46	data	datum	NOUN
fbem-9580	27	47	collection	collection	NOUN
fbem-9580	27	48	,	,	PUNCT
fbem-9580	27	49	analysis	analysis	NOUN
fbem-9580	27	50	,	,	PUNCT
fbem-9580	27	51	and	and	CCONJ
fbem-9580	27	52	interpretation	interpretation	NOUN
fbem-9580	27	53	.	.	PUNCT
fbem-9580	28	1	big	big	ADJ
fbem-9580	28	2	data	datum	NOUN
fbem-9580	28	3	analysis	analysis	NOUN
fbem-9580	28	4	provides	provide	VERB
fbem-9580	28	5	more	more	ADJ
fbem-9580	28	6	and	and	CCONJ
fbem-9580	28	7	more	more	ADV
fbem-9580	28	8	comprehensive	comprehensive	ADJ
fbem-9580	28	9	data	datum	NOUN
fbem-9580	28	10	resources	resource	NOUN
fbem-9580	28	11	,	,	PUNCT
fbem-9580	28	12	which	which	PRON
fbem-9580	28	13	can	can	AUX
fbem-9580	28	14	more	more	ADV
fbem-9580	28	15	accurately	accurately	ADV
fbem-9580	28	16	reveal	reveal	VERB
fbem-9580	28	17	consumer	consumer	NOUN
fbem-9580	28	18	behavior	behavior	NOUN
fbem-9580	28	19	and	and	CCONJ
fbem-9580	28	20	market	market	NOUN
fbem-9580	28	21	trend	trend	NOUN
fbem-9580	28	22	,	,	PUNCT
fbem-9580	28	23	thus	thus	ADV
fbem-9580	28	24	providing	provide	VERB
fbem-9580	28	25	more	more	ADV
fbem-9580	28	26	reliable	reliable	ADJ
fbem-9580	28	27	basis	basis	NOUN
fbem-9580	28	28	for	for	ADP
fbem-9580	28	29	marketing	marketing	NOUN
fbem-9580	28	30	decisions	decision	NOUN
fbem-9580	28	31	.	.	PUNCT
fbem-9580	29	1	personalized	personalized	ADJ
fbem-9580	29	2	marketing	marketing	NOUN
fbem-9580	29	3	theory	theory	NOUN
fbem-9580	29	4	:	:	PUNCT
fbem-9580	29	5	personalized	personalized	ADJ
fbem-9580	29	6	marketing	marketing	NOUN
fbem-9580	29	7	theory	theory	NOUN
fbem-9580	29	8	believes	believe	VERB
fbem-9580	29	9	that	that	SCONJ
fbem-9580	29	10	consumers	consumer	NOUN
fbem-9580	29	11	have	have	VERB
fbem-9580	29	12	different	different	ADJ
fbem-9580	29	13	needs	need	NOUN
fbem-9580	29	14	and	and	CCONJ
fbem-9580	29	15	preferences	preference	NOUN
fbem-9580	29	16	,	,	PUNCT
fbem-9580	29	17	so	so	SCONJ
fbem-9580	29	18	enterprises	enterprise	NOUN
fbem-9580	29	19	should	should	AUX
fbem-9580	29	20	develop	develop	VERB
fbem-9580	29	21	personalized	personalized	ADJ
fbem-9580	29	22	marketing	marketing	NOUN
fbem-9580	29	23	strategies	strategy	NOUN
fbem-9580	29	24	based	base	VERB
fbem-9580	29	25	on	on	ADP
fbem-9580	29	26	the	the	DET
fbem-9580	29	27	individual	individual	ADJ
fbem-9580	29	28	characteristics	characteristic	NOUN
fbem-9580	29	29	and	and	CCONJ
fbem-9580	29	30	behavioral	behavioral	ADJ
fbem-9580	29	31	patterns	pattern	NOUN
fbem-9580	29	32	of	of	ADP
fbem-9580	29	33	consumers	consumer	NOUN
fbem-9580	29	34	.	.	PUNCT
fbem-9580	30	1	big	big	ADJ
fbem-9580	30	2	data	datum	NOUN
fbem-9580	30	3	analysis	analysis	NOUN
fbem-9580	30	4	can	can	AUX
fbem-9580	30	5	help	help	VERB
fbem-9580	30	6	enterprises	enterprise	NOUN
fbem-9580	30	7	better	well	ADV
fbem-9580	30	8	understand	understand	VERB
fbem-9580	30	9	consumers	consumer	NOUN
fbem-9580	30	10	,	,	PUNCT
fbem-9580	30	11	so	so	SCONJ
fbem-9580	30	12	as	as	SCONJ
fbem-9580	30	13	to	to	PART
fbem-9580	30	14	provide	provide	VERB
fbem-9580	30	15	them	they	PRON
fbem-9580	30	16	with	with	ADP
fbem-9580	30	17	personalized	personalized	ADJ
fbem-9580	30	18	product	product	NOUN
fbem-9580	30	19	recommendation	recommendation	NOUN
fbem-9580	30	20	,	,	PUNCT
fbem-9580	30	21	pricing	pricing	NOUN
fbem-9580	30	22	and	and	CCONJ
fbem-9580	30	23	marketing	marketing	NOUN
fbem-9580	30	24	communication	communication	NOUN
fbem-9580	30	25	,	,	PUNCT
fbem-9580	30	26	and	and	CCONJ
fbem-9580	30	27	improve	improve	VERB
fbem-9580	30	28	customer	customer	NOUN
fbem-9580	30	29	satisfaction	satisfaction	NOUN
fbem-9580	30	30	and	and	CCONJ
fbem-9580	30	31	loyalty	loyalty	NOUN
fbem-9580	30	32	.	.	PUNCT
fbem-9580	31	1	market	market	NOUN
fbem-9580	31	2	segmentation	segmentation	NOUN
fbem-9580	31	3	theory	theory	NOUN
fbem-9580	31	4	:	:	PUNCT
fbem-9580	31	5	market	market	NOUN
fbem-9580	31	6	segmentation	segmentation	NOUN
fbem-9580	31	7	theory	theory	NOUN
fbem-9580	31	8	believes	believe	VERB
fbem-9580	31	9	that	that	SCONJ
fbem-9580	31	10	markets	market	NOUN
fbem-9580	31	11	can	can	AUX
fbem-9580	31	12	be	be	AUX
fbem-9580	31	13	divided	divide	VERB
fbem-9580	31	14	into	into	ADP
fbem-9580	31	15	different	different	ADJ
fbem-9580	31	16	segmented	segment	VERB
fbem-9580	31	17	markets	market	NOUN
fbem-9580	31	18	,	,	PUNCT
fbem-9580	31	19	each	each	PRON
fbem-9580	31	20	with	with	ADP
fbem-9580	31	21	unique	unique	ADJ
fbem-9580	31	22	needs	need	NOUN
fbem-9580	31	23	and	and	CCONJ
fbem-9580	31	24	characteristics	characteristic	NOUN
fbem-9580	31	25	.	.	PUNCT
fbem-9580	32	1	big	big	ADJ
fbem-9580	32	2	data	datum	NOUN
fbem-9580	32	3	analysis	analysis	NOUN
fbem-9580	32	4	can	can	AUX
fbem-9580	32	5	help	help	VERB
fbem-9580	32	6	enterprises	enterprise	NOUN
fbem-9580	32	7	to	to	PART
fbem-9580	32	8	segment	segment	NOUN
fbem-9580	32	9	markets	market	NOUN
fbem-9580	32	10	more	more	ADV
fbem-9580	32	11	accurately	accurately	ADV
fbem-9580	32	12	,	,	PUNCT
fbem-9580	32	13	identify	identify	VERB
fbem-9580	32	14	the	the	DET
fbem-9580	32	15	characteristics	characteristic	NOUN
fbem-9580	32	16	and	and	CCONJ
fbem-9580	32	17	potential	potential	ADJ
fbem-9580	32	18	169	169	NUM
fbem-9580	32	19	opportunities	opportunity	NOUN
fbem-9580	32	20	of	of	ADP
fbem-9580	32	21	different	different	ADJ
fbem-9580	32	22	market	market	NOUN
fbem-9580	32	23	segments	segment	NOUN
fbem-9580	32	24	,	,	PUNCT
fbem-9580	32	25	so	so	SCONJ
fbem-9580	32	26	as	as	SCONJ
fbem-9580	32	27	to	to	PART
fbem-9580	32	28	develop	develop	VERB
fbem-9580	32	29	targeted	target	VERB
fbem-9580	32	30	marketing	marketing	NOUN
fbem-9580	32	31	strategies	strategy	NOUN
fbem-9580	32	32	.	.	PUNCT
fbem-9580	33	1	2.2	2.2	NUM
fbem-9580	33	2	.	.	PUNCT
fbem-9580	33	3	impact	impact	NOUN
fbem-9580	33	4	mechanism	mechanism	NOUN
fbem-9580	33	5	of	of	ADP
fbem-9580	33	6	big	big	ADJ
fbem-9580	33	7	data	datum	NOUN
fbem-9580	33	8	analysis	analysis	NOUN
fbem-9580	33	9	on	on	ADP
fbem-9580	33	10	marketing	marketing	NOUN
fbem-9580	33	11	strategy	strategy	NOUN
fbem-9580	33	12	the	the	DET
fbem-9580	33	13	impact	impact	NOUN
fbem-9580	33	14	of	of	ADP
fbem-9580	33	15	big	big	ADJ
fbem-9580	33	16	data	datum	NOUN
fbem-9580	33	17	analysis	analysis	NOUN
fbem-9580	33	18	on	on	ADP
fbem-9580	33	19	marketing	marketing	NOUN
fbem-9580	33	20	strategies	strategy	NOUN
fbem-9580	33	21	is	be	AUX
fbem-9580	33	22	mainly	mainly	ADV
fbem-9580	33	23	reflected	reflect	VERB
fbem-9580	33	24	in	in	ADP
fbem-9580	33	25	the	the	DET
fbem-9580	33	26	following	follow	VERB
fbem-9580	33	27	aspects	aspect	NOUN
fbem-9580	33	28	:	:	PUNCT
fbem-9580	33	29	consumer	consumer	NOUN
fbem-9580	33	30	insight	insight	NOUN
fbem-9580	33	31	:	:	PUNCT
fbem-9580	33	32	through	through	ADP
fbem-9580	33	33	big	big	ADJ
fbem-9580	33	34	data	datum	NOUN
fbem-9580	33	35	analysis	analysis	NOUN
fbem-9580	33	36	,	,	PUNCT
fbem-9580	33	37	enterprises	enterprise	NOUN
fbem-9580	33	38	can	can	AUX
fbem-9580	33	39	deeply	deeply	ADV
fbem-9580	33	40	understand	understand	VERB
fbem-9580	33	41	consumer	consumer	NOUN
fbem-9580	33	42	purchasing	purchasing	NOUN
fbem-9580	33	43	behavior	behavior	NOUN
fbem-9580	33	44	,	,	PUNCT
fbem-9580	33	45	interest	interest	NOUN
fbem-9580	33	46	preferences	preference	NOUN
fbem-9580	33	47	,	,	PUNCT
fbem-9580	33	48	social	social	ADJ
fbem-9580	33	49	media	medium	NOUN
fbem-9580	33	50	interaction	interaction	NOUN
fbem-9580	33	51	and	and	CCONJ
fbem-9580	33	52	other	other	ADJ
fbem-9580	33	53	information	information	NOUN
fbem-9580	33	54	,	,	PUNCT
fbem-9580	33	55	so	so	SCONJ
fbem-9580	33	56	as	as	SCONJ
fbem-9580	33	57	to	to	PART
fbem-9580	33	58	obtain	obtain	VERB
fbem-9580	33	59	more	more	ADV
fbem-9580	33	60	comprehensive	comprehensive	ADJ
fbem-9580	33	61	and	and	CCONJ
fbem-9580	33	62	accurate	accurate	ADJ
fbem-9580	33	63	consumer	consumer	NOUN
fbem-9580	33	64	insight	insight	NOUN
fbem-9580	33	65	.	.	PUNCT
fbem-9580	34	1	this	this	PRON
fbem-9580	34	2	will	will	AUX
fbem-9580	34	3	help	help	VERB
fbem-9580	34	4	enterprises	enterprise	NOUN
fbem-9580	34	5	better	well	ADV
fbem-9580	34	6	understand	understand	VERB
fbem-9580	34	7	consumer	consumer	NOUN
fbem-9580	34	8	demand	demand	NOUN
fbem-9580	34	9	and	and	CCONJ
fbem-9580	34	10	market	market	NOUN
fbem-9580	34	11	trend	trend	NOUN
fbem-9580	34	12	,	,	PUNCT
fbem-9580	34	13	and	and	CCONJ
fbem-9580	34	14	provide	provide	VERB
fbem-9580	34	15	decisionmaking	decisionmake	VERB
fbem-9580	34	16	basis	basis	NOUN
fbem-9580	34	17	for	for	ADP
fbem-9580	34	18	product	product	NOUN
fbem-9580	34	19	development	development	NOUN
fbem-9580	34	20	,	,	PUNCT
fbem-9580	34	21	pricing	pricing	NOUN
fbem-9580	34	22	and	and	CCONJ
fbem-9580	34	23	promotion	promotion	NOUN
fbem-9580	34	24	activities	activity	NOUN
fbem-9580	34	25	.	.	PUNCT
fbem-9580	35	1	target	target	NOUN
fbem-9580	35	2	market	market	NOUN
fbem-9580	35	3	positioning	positioning	NOUN
fbem-9580	35	4	:	:	PUNCT
fbem-9580	35	5	big	big	ADJ
fbem-9580	35	6	data	datum	NOUN
fbem-9580	35	7	analysis	analysis	NOUN
fbem-9580	35	8	can	can	AUX
fbem-9580	35	9	help	help	VERB
fbem-9580	35	10	enterprises	enterprise	NOUN
fbem-9580	35	11	identify	identify	VERB
fbem-9580	35	12	target	target	NOUN
fbem-9580	35	13	markets	market	NOUN
fbem-9580	35	14	and	and	CCONJ
fbem-9580	35	15	potential	potential	ADJ
fbem-9580	35	16	customer	customer	NOUN
fbem-9580	35	17	groups	group	NOUN
fbem-9580	35	18	more	more	ADV
fbem-9580	35	19	accurately	accurately	ADV
fbem-9580	35	20	.	.	PUNCT
fbem-9580	36	1	by	by	ADP
fbem-9580	36	2	analyzing	analyze	VERB
fbem-9580	36	3	consumer	consumer	NOUN
fbem-9580	36	4	data	datum	NOUN
fbem-9580	36	5	,	,	PUNCT
fbem-9580	36	6	companies	company	NOUN
fbem-9580	36	7	can	can	AUX
fbem-9580	36	8	identify	identify	VERB
fbem-9580	36	9	market	market	NOUN
fbem-9580	36	10	segments	segment	NOUN
fbem-9580	36	11	and	and	CCONJ
fbem-9580	36	12	specific	specific	ADJ
fbem-9580	36	13	consumer	consumer	NOUN
fbem-9580	36	14	groups	group	NOUN
fbem-9580	36	15	,	,	PUNCT
fbem-9580	36	16	thereby	thereby	ADV
fbem-9580	36	17	developing	develop	VERB
fbem-9580	36	18	more	more	ADJ
fbem-9580	36	19	targeted	target	VERB
fbem-9580	36	20	market	market	NOUN
fbem-9580	36	21	positioning	positioning	NOUN
fbem-9580	36	22	strategies	strategy	NOUN
fbem-9580	36	23	and	and	CCONJ
fbem-9580	36	24	customized	customize	VERB
fbem-9580	36	25	marketing	marketing	NOUN
fbem-9580	36	26	activities	activity	NOUN
fbem-9580	36	27	.	.	PUNCT
fbem-9580	37	1	personalized	personalized	ADJ
fbem-9580	37	2	marketing	marketing	NOUN
fbem-9580	37	3	:	:	PUNCT
fbem-9580	37	4	big	big	ADJ
fbem-9580	37	5	data	datum	NOUN
fbem-9580	37	6	analysis	analysis	NOUN
fbem-9580	37	7	provides	provide	VERB
fbem-9580	37	8	a	a	DET
fbem-9580	37	9	basis	basis	NOUN
fbem-9580	37	10	for	for	ADP
fbem-9580	37	11	personalized	personalized	ADJ
fbem-9580	37	12	marketing	marketing	NOUN
fbem-9580	37	13	.	.	PUNCT
fbem-9580	38	1	3	3	X
fbem-9580	38	2	.	.	X
fbem-9580	38	3	scale	scale	NOUN
fbem-9580	38	4	design	design	NOUN
fbem-9580	38	5	and	and	CCONJ
fbem-9580	38	6	analysis	analysis	NOUN
fbem-9580	38	7	of	of	ADP
fbem-9580	38	8	results	result	NOUN
fbem-9580	38	9	3.1	3.1	NUM
fbem-9580	38	10	.	.	PUNCT
fbem-9580	38	11	research	research	NOUN
fbem-9580	38	12	design	design	NOUN
fbem-9580	38	13	and	and	CCONJ
fbem-9580	38	14	data	datum	NOUN
fbem-9580	38	15	collection	collection	NOUN
fbem-9580	38	16	methods	method	NOUN
fbem-9580	38	17	in	in	ADP
fbem-9580	38	18	this	this	DET
fbem-9580	38	19	study	study	NOUN
fbem-9580	38	20	,	,	PUNCT
fbem-9580	38	21	the	the	DET
fbem-9580	38	22	following	follow	VERB
fbem-9580	38	23	research	research	NOUN
fbem-9580	38	24	design	design	NOUN
fbem-9580	38	25	and	and	CCONJ
fbem-9580	38	26	data	datum	NOUN
fbem-9580	38	27	collection	collection	NOUN
fbem-9580	38	28	methods	method	NOUN
fbem-9580	38	29	are	be	AUX
fbem-9580	38	30	used	use	VERB
fbem-9580	38	31	to	to	PART
fbem-9580	38	32	explore	explore	VERB
fbem-9580	38	33	the	the	DET
fbem-9580	38	34	application	application	NOUN
fbem-9580	38	35	and	and	CCONJ
fbem-9580	38	36	impact	impact	NOUN
fbem-9580	38	37	of	of	ADP
fbem-9580	38	38	big	big	ADJ
fbem-9580	38	39	data	datum	NOUN
fbem-9580	38	40	analysis	analysis	NOUN
fbem-9580	38	41	in	in	ADP
fbem-9580	38	42	marketing	marketing	NOUN
fbem-9580	38	43	strategies	strategy	NOUN
fbem-9580	38	44	.	.	PUNCT
fbem-9580	39	1	research	research	NOUN
fbem-9580	39	2	design	design	NOUN
fbem-9580	39	3	:	:	PUNCT
fbem-9580	39	4	this	this	DET
fbem-9580	39	5	research	research	NOUN
fbem-9580	39	6	adopts	adopt	VERB
fbem-9580	39	7	an	an	DET
fbem-9580	39	8	empirical	empirical	ADJ
fbem-9580	39	9	research	research	NOUN
fbem-9580	39	10	design	design	NOUN
fbem-9580	39	11	,	,	PUNCT
fbem-9580	39	12	aiming	aim	VERB
fbem-9580	39	13	to	to	PART
fbem-9580	39	14	verify	verify	VERB
fbem-9580	39	15	the	the	DET
fbem-9580	39	16	impact	impact	NOUN
fbem-9580	39	17	of	of	ADP
fbem-9580	39	18	big	big	ADJ
fbem-9580	39	19	data	datum	NOUN
fbem-9580	39	20	analysis	analysis	NOUN
fbem-9580	39	21	on	on	ADP
fbem-9580	39	22	marketing	marketing	NOUN
fbem-9580	39	23	strategies	strategy	NOUN
fbem-9580	39	24	by	by	ADP
fbem-9580	39	25	collecting	collect	VERB
fbem-9580	39	26	and	and	CCONJ
fbem-9580	39	27	analyzing	analyze	VERB
fbem-9580	39	28	real	real	ADJ
fbem-9580	39	29	data	datum	NOUN
fbem-9580	39	30	.	.	PUNCT
fbem-9580	40	1	the	the	DET
fbem-9580	40	2	study	study	NOUN
fbem-9580	40	3	adopts	adopt	VERB
fbem-9580	40	4	a	a	DET
fbem-9580	40	5	cross	cross	ADJ
fbem-9580	40	6	-	-	ADJ
fbem-9580	40	7	sectional	sectional	ADJ
fbem-9580	40	8	design	design	NOUN
fbem-9580	40	9	,	,	PUNCT
fbem-9580	40	10	collects	collect	VERB
fbem-9580	40	11	data	datum	NOUN
fbem-9580	40	12	over	over	ADP
fbem-9580	40	13	a	a	DET
fbem-9580	40	14	certain	certain	ADJ
fbem-9580	40	15	time	time	NOUN
fbem-9580	40	16	range	range	NOUN
fbem-9580	40	17	,	,	PUNCT
fbem-9580	40	18	and	and	CCONJ
fbem-9580	40	19	analyzes	analyze	NOUN
fbem-9580	40	20	and	and	CCONJ
fbem-9580	40	21	explains	explain	VERB
fbem-9580	40	22	it	it	PRON
fbem-9580	40	23	.	.	PUNCT
fbem-9580	41	1	data	datum	NOUN
fbem-9580	41	2	collection	collection	NOUN
fbem-9580	41	3	methods	method	NOUN
fbem-9580	41	4	:	:	PUNCT
fbem-9580	41	5	data	datum	NOUN
fbem-9580	41	6	collection	collection	NOUN
fbem-9580	41	7	mainly	mainly	ADV
fbem-9580	41	8	includes	include	VERB
fbem-9580	41	9	two	two	NUM
fbem-9580	41	10	aspects	aspect	NOUN
fbem-9580	41	11	:	:	PUNCT
fbem-9580	41	12	firstly	firstly	ADV
fbem-9580	41	13	,	,	PUNCT
fbem-9580	41	14	the	the	DET
fbem-9580	41	15	acquisition	acquisition	NOUN
fbem-9580	41	16	of	of	ADP
fbem-9580	41	17	consumer	consumer	NOUN
fbem-9580	41	18	behavior	behavior	NOUN
fbem-9580	41	19	data	datum	NOUN
fbem-9580	41	20	,	,	PUNCT
fbem-9580	41	21	which	which	PRON
fbem-9580	41	22	can	can	AUX
fbem-9580	41	23	be	be	AUX
fbem-9580	41	24	collected	collect	VERB
fbem-9580	41	25	through	through	ADP
fbem-9580	41	26	consumer	consumer	NOUN
fbem-9580	41	27	survey	survey	NOUN
fbem-9580	41	28	questionnaires	questionnaire	NOUN
fbem-9580	41	29	,	,	PUNCT
fbem-9580	41	30	consumption	consumption	NOUN
fbem-9580	41	31	records	record	NOUN
fbem-9580	41	32	,	,	PUNCT
fbem-9580	41	33	user	user	NOUN
fbem-9580	41	34	access	access	NOUN
fbem-9580	41	35	data	datum	NOUN
fbem-9580	41	36	,	,	PUNCT
fbem-9580	41	37	and	and	CCONJ
fbem-9580	41	38	other	other	ADJ
fbem-9580	41	39	methods	method	NOUN
fbem-9580	41	40	;	;	PUNCT
fbem-9580	41	41	the	the	DET
fbem-9580	41	42	second	second	NOUN
fbem-9580	41	43	is	be	AUX
fbem-9580	41	44	to	to	PART
fbem-9580	41	45	obtain	obtain	VERB
fbem-9580	41	46	market	market	NOUN
fbem-9580	41	47	and	and	CCONJ
fbem-9580	41	48	competitive	competitive	ADJ
fbem-9580	41	49	environment	environment	NOUN
fbem-9580	41	50	data	datum	NOUN
fbem-9580	41	51	,	,	PUNCT
fbem-9580	41	52	which	which	PRON
fbem-9580	41	53	can	can	AUX
fbem-9580	41	54	be	be	AUX
fbem-9580	41	55	collected	collect	VERB
fbem-9580	41	56	through	through	ADP
fbem-9580	41	57	market	market	NOUN
fbem-9580	41	58	research	research	NOUN
fbem-9580	41	59	reports	report	NOUN
fbem-9580	41	60	,	,	PUNCT
fbem-9580	41	61	industry	industry	NOUN
fbem-9580	41	62	analysis	analysis	NOUN
fbem-9580	41	63	,	,	PUNCT
fbem-9580	41	64	competitor	competitor	NOUN
fbem-9580	41	65	data	datum	NOUN
fbem-9580	41	66	,	,	PUNCT
fbem-9580	41	67	and	and	CCONJ
fbem-9580	41	68	other	other	ADJ
fbem-9580	41	69	channels	channel	NOUN
fbem-9580	41	70	.	.	PUNCT
fbem-9580	42	1	3.2	3.2	NUM
fbem-9580	42	2	.	.	PUNCT
fbem-9580	42	3	data	datum	NOUN
fbem-9580	42	4	processing	processing	NOUN
fbem-9580	42	5	and	and	CCONJ
fbem-9580	42	6	big	big	ADJ
fbem-9580	42	7	data	datum	NOUN
fbem-9580	42	8	analysis	analysis	NOUN
fbem-9580	42	9	technology	technology	NOUN
fbem-9580	42	10	data	datum	NOUN
fbem-9580	42	11	cleansing	cleansing	NOUN
fbem-9580	42	12	and	and	CCONJ
fbem-9580	42	13	sorting	sorting	NOUN
fbem-9580	42	14	:	:	PUNCT
fbem-9580	42	15	after	after	ADP
fbem-9580	42	16	data	data	NOUN
fbem-9580	42	17	collection	collection	NOUN
fbem-9580	42	18	,	,	PUNCT
fbem-9580	42	19	data	datum	NOUN
fbem-9580	42	20	needs	need	VERB
fbem-9580	42	21	to	to	PART
fbem-9580	42	22	be	be	AUX
fbem-9580	42	23	cleaned	clean	VERB
fbem-9580	42	24	and	and	CCONJ
fbem-9580	42	25	sorted	sort	VERB
fbem-9580	42	26	,	,	PUNCT
fbem-9580	42	27	including	include	VERB
fbem-9580	42	28	removing	remove	VERB
fbem-9580	42	29	duplicate	duplicate	ADJ
fbem-9580	42	30	data	datum	NOUN
fbem-9580	42	31	,	,	PUNCT
fbem-9580	42	32	filling	fill	VERB
fbem-9580	42	33	missing	miss	VERB
fbem-9580	42	34	data	datum	NOUN
fbem-9580	42	35	,	,	PUNCT
fbem-9580	42	36	handling	handling	NOUN
fbem-9580	42	37	outlier	outlier	NOUN
fbem-9580	42	38	,	,	PUNCT
fbem-9580	42	39	etc	etc	X
fbem-9580	42	40	.	.	X
fbem-9580	42	41	data	datum	NOUN
fbem-9580	42	42	cleansing	cleansing	NOUN
fbem-9580	42	43	and	and	CCONJ
fbem-9580	42	44	sorting	sorting	NOUN
fbem-9580	42	45	can	can	AUX
fbem-9580	42	46	ensure	ensure	VERB
fbem-9580	42	47	the	the	DET
fbem-9580	42	48	quality	quality	NOUN
fbem-9580	42	49	and	and	CCONJ
fbem-9580	42	50	reliability	reliability	NOUN
fbem-9580	42	51	of	of	ADP
fbem-9580	42	52	data	datum	NOUN
fbem-9580	42	53	and	and	CCONJ
fbem-9580	42	54	provide	provide	VERB
fbem-9580	42	55	accurate	accurate	ADJ
fbem-9580	42	56	data	datum	NOUN
fbem-9580	42	57	basis	basis	NOUN
fbem-9580	42	58	for	for	ADP
fbem-9580	42	59	subsequent	subsequent	ADJ
fbem-9580	42	60	analysis	analysis	NOUN
fbem-9580	42	61	.	.	PUNCT
fbem-9580	43	1	big	big	ADJ
fbem-9580	43	2	data	datum	NOUN
fbem-9580	43	3	analysis	analysis	NOUN
fbem-9580	43	4	technology	technology	NOUN
fbem-9580	43	5	:	:	PUNCT
fbem-9580	43	6	this	this	DET
fbem-9580	43	7	study	study	NOUN
fbem-9580	43	8	will	will	AUX
fbem-9580	43	9	use	use	VERB
fbem-9580	43	10	a	a	DET
fbem-9580	43	11	variety	variety	NOUN
fbem-9580	43	12	of	of	ADP
fbem-9580	43	13	big	big	ADJ
fbem-9580	43	14	data	datum	NOUN
fbem-9580	43	15	analysis	analysis	NOUN
fbem-9580	43	16	technologies	technology	NOUN
fbem-9580	43	17	to	to	PART
fbem-9580	43	18	reveal	reveal	VERB
fbem-9580	43	19	the	the	DET
fbem-9580	43	20	application	application	NOUN
fbem-9580	43	21	and	and	CCONJ
fbem-9580	43	22	impact	impact	NOUN
fbem-9580	43	23	of	of	ADP
fbem-9580	43	24	big	big	ADJ
fbem-9580	43	25	data	datum	NOUN
fbem-9580	43	26	in	in	ADP
fbem-9580	43	27	marketing	marketing	NOUN
fbem-9580	43	28	strategies	strategy	NOUN
fbem-9580	43	29	.	.	PUNCT
fbem-9580	44	1	common	common	ADJ
fbem-9580	44	2	big	big	ADJ
fbem-9580	44	3	data	datum	NOUN
fbem-9580	44	4	analysis	analysis	NOUN
fbem-9580	44	5	technologies	technology	NOUN
fbem-9580	44	6	include	include	VERB
fbem-9580	44	7	data	datum	NOUN
fbem-9580	44	8	mining	mining	NOUN
fbem-9580	44	9	,	,	PUNCT
fbem-9580	44	10	machine	machine	NOUN
fbem-9580	44	11	learning	learning	NOUN
fbem-9580	44	12	,	,	PUNCT
fbem-9580	44	13	text	text	NOUN
fbem-9580	44	14	analysis	analysis	NOUN
fbem-9580	44	15	,	,	PUNCT
fbem-9580	44	16	social	social	ADJ
fbem-9580	44	17	network	network	NOUN
fbem-9580	44	18	analysis	analysis	NOUN
fbem-9580	44	19	,	,	PUNCT
fbem-9580	44	20	etc	etc	X
fbem-9580	44	21	.	.	X
fbem-9580	44	22	by	by	ADP
fbem-9580	44	23	utilizing	utilize	VERB
fbem-9580	44	24	these	these	DET
fbem-9580	44	25	technologies	technology	NOUN
fbem-9580	44	26	,	,	PUNCT
fbem-9580	44	27	potential	potential	ADJ
fbem-9580	44	28	patterns	pattern	NOUN
fbem-9580	44	29	and	and	CCONJ
fbem-9580	44	30	correlations	correlation	NOUN
fbem-9580	44	31	can	can	AUX
fbem-9580	44	32	be	be	AUX
fbem-9580	44	33	discovered	discover	VERB
fbem-9580	44	34	,	,	PUNCT
fbem-9580	44	35	valuable	valuable	ADJ
fbem-9580	44	36	information	information	NOUN
fbem-9580	44	37	can	can	AUX
fbem-9580	44	38	be	be	AUX
fbem-9580	44	39	extracted	extract	VERB
fbem-9580	44	40	,	,	PUNCT
fbem-9580	44	41	and	and	CCONJ
fbem-9580	44	42	predictions	prediction	NOUN
fbem-9580	44	43	and	and	CCONJ
fbem-9580	44	44	decision	decision	NOUN
fbem-9580	44	45	support	support	NOUN
fbem-9580	44	46	can	can	AUX
fbem-9580	44	47	be	be	AUX
fbem-9580	44	48	made	make	VERB
fbem-9580	44	49	.	.	PUNCT
fbem-9580	45	1	3.3	3.3	NUM
fbem-9580	45	2	.	.	PUNCT
fbem-9580	46	1	research	research	NOUN
fbem-9580	46	2	samples	sample	NOUN
fbem-9580	46	3	and	and	CCONJ
fbem-9580	46	4	empirical	empirical	ADJ
fbem-9580	46	5	analysis	analysis	NOUN
fbem-9580	46	6	models	model	NOUN
fbem-9580	46	7	research	research	NOUN
fbem-9580	46	8	samples	sample	NOUN
fbem-9580	46	9	:	:	PUNCT
fbem-9580	46	10	select	select	VERB
fbem-9580	46	11	appropriate	appropriate	ADJ
fbem-9580	46	12	samples	sample	NOUN
fbem-9580	46	13	to	to	PART
fbem-9580	46	14	represent	represent	VERB
fbem-9580	46	15	the	the	DET
fbem-9580	46	16	target	target	NOUN
fbem-9580	46	17	population	population	NOUN
fbem-9580	46	18	based	base	VERB
fbem-9580	46	19	on	on	ADP
fbem-9580	46	20	the	the	DET
fbem-9580	46	21	research	research	NOUN
fbem-9580	46	22	purpose	purpose	NOUN
fbem-9580	46	23	.	.	PUNCT
fbem-9580	47	1	the	the	DET
fbem-9580	47	2	selection	selection	NOUN
fbem-9580	47	3	of	of	ADP
fbem-9580	47	4	samples	sample	NOUN
fbem-9580	47	5	can	can	AUX
fbem-9580	47	6	be	be	AUX
fbem-9580	47	7	based	base	VERB
fbem-9580	47	8	on	on	ADP
fbem-9580	47	9	random	random	ADJ
fbem-9580	47	10	sampling	sampling	NOUN
fbem-9580	47	11	,	,	PUNCT
fbem-9580	47	12	stratified	stratify	VERB
fbem-9580	47	13	sampling	sampling	NOUN
fbem-9580	47	14	and	and	CCONJ
fbem-9580	47	15	other	other	ADJ
fbem-9580	47	16	methods	method	NOUN
fbem-9580	47	17	.	.	PUNCT
fbem-9580	48	1	the	the	DET
fbem-9580	48	2	size	size	NOUN
fbem-9580	48	3	and	and	CCONJ
fbem-9580	48	4	representativeness	representativeness	NOUN
fbem-9580	48	5	of	of	ADP
fbem-9580	48	6	samples	sample	NOUN
fbem-9580	48	7	are	be	AUX
fbem-9580	48	8	crucial	crucial	ADJ
fbem-9580	48	9	for	for	ADP
fbem-9580	48	10	the	the	DET
fbem-9580	48	11	accuracy	accuracy	NOUN
fbem-9580	48	12	and	and	CCONJ
fbem-9580	48	13	generalization	generalization	NOUN
fbem-9580	48	14	ability	ability	NOUN
fbem-9580	48	15	of	of	ADP
fbem-9580	48	16	research	research	NOUN
fbem-9580	48	17	results	result	NOUN
fbem-9580	48	18	.	.	PUNCT
fbem-9580	49	1	empirical	empirical	ADJ
fbem-9580	49	2	analysis	analysis	NOUN
fbem-9580	49	3	model	model	NOUN
fbem-9580	49	4	:	:	PUNCT
fbem-9580	49	5	in	in	ADP
fbem-9580	49	6	order	order	NOUN
fbem-9580	49	7	to	to	PART
fbem-9580	49	8	explore	explore	VERB
fbem-9580	49	9	the	the	DET
fbem-9580	49	10	impact	impact	NOUN
fbem-9580	49	11	of	of	ADP
fbem-9580	49	12	big	big	ADJ
fbem-9580	49	13	data	datum	NOUN
fbem-9580	49	14	analysis	analysis	NOUN
fbem-9580	49	15	in	in	ADP
fbem-9580	49	16	marketing	marketing	NOUN
fbem-9580	49	17	strategies	strategy	NOUN
fbem-9580	49	18	,	,	PUNCT
fbem-9580	49	19	a	a	DET
fbem-9580	49	20	variety	variety	NOUN
fbem-9580	49	21	of	of	ADP
fbem-9580	49	22	empirical	empirical	ADJ
fbem-9580	49	23	analysis	analysis	NOUN
fbem-9580	49	24	models	model	NOUN
fbem-9580	49	25	can	can	AUX
fbem-9580	49	26	be	be	AUX
fbem-9580	49	27	used	use	VERB
fbem-9580	49	28	,	,	PUNCT
fbem-9580	49	29	such	such	ADJ
fbem-9580	49	30	as	as	ADP
fbem-9580	49	31	regression	regression	NOUN
fbem-9580	49	32	analysis	analysis	NOUN
fbem-9580	49	33	,	,	PUNCT
fbem-9580	49	34	factor	factor	NOUN
fbem-9580	49	35	analysis	analysis	NOUN
fbem-9580	49	36	,	,	PUNCT
fbem-9580	49	37	cluster	cluster	NOUN
fbem-9580	49	38	analysis	analysis	NOUN
fbem-9580	49	39	,	,	PUNCT
fbem-9580	49	40	etc	etc	X
fbem-9580	49	41	.	.	X
fbem-9580	49	42	choosing	choose	VERB
fbem-9580	49	43	an	an	DET
fbem-9580	49	44	appropriate	appropriate	ADJ
fbem-9580	49	45	model	model	NOUN
fbem-9580	49	46	can	can	AUX
fbem-9580	49	47	help	help	VERB
fbem-9580	49	48	reveal	reveal	VERB
fbem-9580	49	49	the	the	DET
fbem-9580	49	50	relationship	relationship	NOUN
fbem-9580	49	51	between	between	ADP
fbem-9580	49	52	variables	variable	NOUN
fbem-9580	49	53	and	and	CCONJ
fbem-9580	49	54	the	the	DET
fbem-9580	49	55	degree	degree	NOUN
fbem-9580	49	56	of	of	ADP
fbem-9580	49	57	influence	influence	NOUN
fbem-9580	49	58	,	,	PUNCT
fbem-9580	49	59	thus	thus	ADV
fbem-9580	49	60	explaining	explain	VERB
fbem-9580	49	61	the	the	DET
fbem-9580	49	62	impact	impact	NOUN
fbem-9580	49	63	mechanism	mechanism	NOUN
fbem-9580	49	64	of	of	ADP
fbem-9580	49	65	big	big	ADJ
fbem-9580	49	66	data	datum	NOUN
fbem-9580	49	67	analysis	analysis	NOUN
fbem-9580	49	68	on	on	ADP
fbem-9580	49	69	marketing	marketing	NOUN
fbem-9580	49	70	strategies	strategy	NOUN
fbem-9580	49	71	.	.	PUNCT
fbem-9580	50	1	4	4	X
fbem-9580	50	2	.	.	NOUN
fbem-9580	50	3	results	result	NOUN
fbem-9580	50	4	and	and	CCONJ
fbem-9580	50	5	discussion	discussion	NOUN
fbem-9580	50	6	4.1	4.1	NUM
fbem-9580	50	7	.	.	PUNCT
fbem-9580	51	1	descriptive	descriptive	ADJ
fbem-9580	51	2	statistical	statistical	ADJ
fbem-9580	51	3	analysis	analysis	NOUN
fbem-9580	51	4	results	result	NOUN
fbem-9580	51	5	firstly	firstly	ADV
fbem-9580	51	6	,	,	PUNCT
fbem-9580	51	7	descriptive	descriptive	ADJ
fbem-9580	51	8	statistical	statistical	ADJ
fbem-9580	51	9	analysis	analysis	NOUN
fbem-9580	51	10	is	be	AUX
fbem-9580	51	11	conducted	conduct	VERB
fbem-9580	51	12	on	on	ADP
fbem-9580	51	13	the	the	DET
fbem-9580	51	14	collected	collect	VERB
fbem-9580	51	15	data	datum	NOUN
fbem-9580	51	16	,	,	PUNCT
fbem-9580	51	17	including	include	VERB
fbem-9580	51	18	statistical	statistical	ADJ
fbem-9580	51	19	indicators	indicator	NOUN
fbem-9580	51	20	such	such	ADJ
fbem-9580	51	21	as	as	ADP
fbem-9580	51	22	mean	mean	ADJ
fbem-9580	51	23	,	,	PUNCT
fbem-9580	51	24	standard	standard	ADJ
fbem-9580	51	25	deviation	deviation	NOUN
fbem-9580	51	26	,	,	PUNCT
fbem-9580	51	27	and	and	CCONJ
fbem-9580	51	28	frequency	frequency	NOUN
fbem-9580	51	29	distribution	distribution	NOUN
fbem-9580	51	30	of	of	ADP
fbem-9580	51	31	variables	variable	NOUN
fbem-9580	51	32	.	.	PUNCT
fbem-9580	52	1	through	through	ADP
fbem-9580	52	2	descriptive	descriptive	ADJ
fbem-9580	52	3	statistical	statistical	ADJ
fbem-9580	52	4	analysis	analysis	NOUN
fbem-9580	52	5	,	,	PUNCT
fbem-9580	52	6	a	a	DET
fbem-9580	52	7	preliminary	preliminary	ADJ
fbem-9580	52	8	understanding	understanding	NOUN
fbem-9580	52	9	of	of	ADP
fbem-9580	52	10	the	the	DET
fbem-9580	52	11	characteristics	characteristic	NOUN
fbem-9580	52	12	of	of	ADP
fbem-9580	52	13	the	the	DET
fbem-9580	52	14	sample	sample	NOUN
fbem-9580	52	15	and	and	CCONJ
fbem-9580	52	16	the	the	DET
fbem-9580	52	17	distribution	distribution	NOUN
fbem-9580	52	18	of	of	ADP
fbem-9580	52	19	variables	variable	NOUN
fbem-9580	52	20	can	can	AUX
fbem-9580	52	21	be	be	AUX
fbem-9580	52	22	obtained	obtain	VERB
fbem-9580	52	23	.	.	PUNCT
fbem-9580	53	1	4.2	4.2	NUM
fbem-9580	53	2	.	.	PUNCT
fbem-9580	53	3	effect	effect	NOUN
fbem-9580	53	4	of	of	ADP
fbem-9580	53	5	big	big	ADJ
fbem-9580	53	6	data	datum	NOUN
fbem-9580	53	7	analysis	analysis	NOUN
fbem-9580	53	8	on	on	ADP
fbem-9580	53	9	marketing	marketing	NOUN
fbem-9580	53	10	strategy	strategy	NOUN
fbem-9580	53	11	next	next	ADV
fbem-9580	53	12	,	,	PUNCT
fbem-9580	53	13	through	through	ADP
fbem-9580	53	14	the	the	DET
fbem-9580	53	15	application	application	NOUN
fbem-9580	53	16	of	of	ADP
fbem-9580	53	17	big	big	ADJ
fbem-9580	53	18	data	datum	NOUN
fbem-9580	53	19	analysis	analysis	NOUN
fbem-9580	53	20	technology	technology	NOUN
fbem-9580	53	21	,	,	PUNCT
fbem-9580	53	22	the	the	DET
fbem-9580	53	23	data	datum	NOUN
fbem-9580	53	24	will	will	AUX
fbem-9580	53	25	be	be	AUX
fbem-9580	53	26	further	far	ADV
fbem-9580	53	27	analyzed	analyze	VERB
fbem-9580	53	28	and	and	CCONJ
fbem-9580	53	29	explained	explain	VERB
fbem-9580	53	30	to	to	PART
fbem-9580	53	31	explore	explore	VERB
fbem-9580	53	32	the	the	DET
fbem-9580	53	33	impact	impact	NOUN
fbem-9580	53	34	of	of	ADP
fbem-9580	53	35	big	big	ADJ
fbem-9580	53	36	data	datum	NOUN
fbem-9580	53	37	analysis	analysis	NOUN
fbem-9580	53	38	on	on	ADP
fbem-9580	53	39	marketing	marketing	NOUN
fbem-9580	53	40	strategies	strategy	NOUN
fbem-9580	53	41	.	.	PUNCT
fbem-9580	54	1	for	for	ADP
fbem-9580	54	2	example	example	NOUN
fbem-9580	54	3	,	,	PUNCT
fbem-9580	54	4	regression	regression	VERB
fbem-9580	54	5	analysis	analysis	NOUN
fbem-9580	54	6	can	can	AUX
fbem-9580	54	7	be	be	AUX
fbem-9580	54	8	used	use	VERB
fbem-9580	54	9	to	to	PART
fbem-9580	54	10	study	study	VERB
fbem-9580	54	11	the	the	DET
fbem-9580	54	12	effect	effect	NOUN
fbem-9580	54	13	of	of	ADP
fbem-9580	54	14	big	big	ADJ
fbem-9580	54	15	data	datum	NOUN
fbem-9580	54	16	analysis	analysis	NOUN
fbem-9580	54	17	on	on	ADP
fbem-9580	54	18	marketing	marketing	NOUN
fbem-9580	54	19	activities	activity	NOUN
fbem-9580	54	20	.	.	PUNCT
fbem-9580	55	1	take	take	VERB
fbem-9580	55	2	big	big	ADJ
fbem-9580	55	3	data	datum	NOUN
fbem-9580	55	4	analysis	analysis	NOUN
fbem-9580	55	5	indicators	indicator	NOUN
fbem-9580	55	6	as	as	ADP
fbem-9580	55	7	independent	independent	ADJ
fbem-9580	55	8	variables	variable	NOUN
fbem-9580	55	9	and	and	CCONJ
fbem-9580	55	10	the	the	DET
fbem-9580	55	11	effect	effect	NOUN
fbem-9580	55	12	of	of	ADP
fbem-9580	55	13	marketing	marketing	NOUN
fbem-9580	55	14	activities	activity	NOUN
fbem-9580	55	15	as	as	ADP
fbem-9580	55	16	dependent	dependent	ADJ
fbem-9580	55	17	variables	variable	NOUN
fbem-9580	55	18	,	,	PUNCT
fbem-9580	55	19	and	and	CCONJ
fbem-9580	55	20	analyze	analyze	VERB
fbem-9580	55	21	the	the	DET
fbem-9580	55	22	relationship	relationship	NOUN
fbem-9580	55	23	between	between	ADP
fbem-9580	55	24	them	they	PRON
fbem-9580	55	25	through	through	ADP
fbem-9580	55	26	regression	regression	NOUN
fbem-9580	55	27	model	model	NOUN
fbem-9580	55	28	.	.	PUNCT
fbem-9580	56	1	in	in	ADP
fbem-9580	56	2	addition	addition	NOUN
fbem-9580	56	3	,	,	PUNCT
fbem-9580	56	4	cluster	cluster	NOUN
fbem-9580	56	5	analysis	analysis	NOUN
fbem-9580	56	6	can	can	AUX
fbem-9580	56	7	be	be	AUX
fbem-9580	56	8	used	use	VERB
fbem-9580	56	9	to	to	PART
fbem-9580	56	10	identify	identify	VERB
fbem-9580	56	11	consumer	consumer	NOUN
fbem-9580	56	12	groups	group	NOUN
fbem-9580	56	13	and	and	CCONJ
fbem-9580	56	14	develop	develop	VERB
fbem-9580	56	15	personalized	personalized	ADJ
fbem-9580	56	16	marketing	marketing	NOUN
fbem-9580	56	17	strategies	strategy	NOUN
fbem-9580	56	18	for	for	ADP
fbem-9580	56	19	different	different	ADJ
fbem-9580	56	20	groups	group	NOUN
fbem-9580	56	21	.	.	PUNCT
fbem-9580	57	1	at	at	ADP
fbem-9580	57	2	the	the	DET
fbem-9580	57	3	same	same	ADJ
fbem-9580	57	4	time	time	NOUN
fbem-9580	57	5	,	,	PUNCT
fbem-9580	57	6	text	text	NOUN
fbem-9580	57	7	analysis	analysis	NOUN
fbem-9580	57	8	techniques	technique	NOUN
fbem-9580	57	9	can	can	AUX
fbem-9580	57	10	be	be	AUX
fbem-9580	57	11	used	use	VERB
fbem-9580	57	12	to	to	PART
fbem-9580	57	13	explore	explore	VERB
fbem-9580	57	14	consumer	consumer	NOUN
fbem-9580	57	15	perspectives	perspective	NOUN
fbem-9580	57	16	and	and	CCONJ
fbem-9580	57	17	emotions	emotion	NOUN
fbem-9580	57	18	in	in	ADP
fbem-9580	57	19	social	social	ADJ
fbem-9580	57	20	media	medium	NOUN
fbem-9580	57	21	data	datum	NOUN
fbem-9580	57	22	,	,	PUNCT
fbem-9580	57	23	in	in	ADP
fbem-9580	57	24	order	order	NOUN
fbem-9580	57	25	to	to	PART
fbem-9580	57	26	understand	understand	VERB
fbem-9580	57	27	consumer	consumer	NOUN
fbem-9580	57	28	attitudes	attitude	NOUN
fbem-9580	57	29	and	and	CCONJ
fbem-9580	57	30	feedback	feedback	NOUN
fbem-9580	57	31	towards	towards	ADP
fbem-9580	57	32	products	product	NOUN
fbem-9580	57	33	and	and	CCONJ
fbem-9580	57	34	brands	brand	NOUN
fbem-9580	57	35	.	.	PUNCT
fbem-9580	58	1	4.3	4.3	NUM
fbem-9580	58	2	.	.	PUNCT
fbem-9580	58	3	discussion	discussion	NOUN
fbem-9580	58	4	and	and	CCONJ
fbem-9580	58	5	interpretation	interpretation	NOUN
fbem-9580	58	6	of	of	ADP
fbem-9580	58	7	results	result	NOUN
fbem-9580	58	8	when	when	SCONJ
fbem-9580	58	9	discussing	discuss	VERB
fbem-9580	58	10	and	and	CCONJ
fbem-9580	58	11	interpreting	interpret	VERB
fbem-9580	58	12	research	research	NOUN
fbem-9580	58	13	results	result	NOUN
fbem-9580	58	14	,	,	PUNCT
fbem-9580	58	15	it	it	PRON
fbem-9580	58	16	is	be	AUX
fbem-9580	58	17	necessary	necessary	ADJ
fbem-9580	58	18	to	to	PART
fbem-9580	58	19	interpret	interpret	VERB
fbem-9580	58	20	and	and	CCONJ
fbem-9580	58	21	interpret	interpret	VERB
fbem-9580	58	22	the	the	DET
fbem-9580	58	23	analysis	analysis	NOUN
fbem-9580	58	24	results	result	NOUN
fbem-9580	58	25	.	.	PUNCT
fbem-9580	59	1	the	the	DET
fbem-9580	59	2	analysis	analysis	NOUN
fbem-9580	59	3	results	result	NOUN
fbem-9580	59	4	should	should	AUX
fbem-9580	59	5	be	be	AUX
fbem-9580	59	6	compared	compare	VERB
fbem-9580	59	7	and	and	CCONJ
fbem-9580	59	8	validated	validate	VERB
fbem-9580	59	9	with	with	ADP
fbem-9580	59	10	existing	exist	VERB
fbem-9580	59	11	theories	theory	NOUN
fbem-9580	59	12	and	and	CCONJ
fbem-9580	59	13	research	research	NOUN
fbem-9580	59	14	findings	finding	NOUN
fbem-9580	59	15	.	.	PUNCT
fbem-9580	60	1	we	we	PRON
fbem-9580	60	2	can	can	AUX
fbem-9580	60	3	explore	explore	VERB
fbem-9580	60	4	the	the	DET
fbem-9580	60	5	impact	impact	NOUN
fbem-9580	60	6	mechanism	mechanism	NOUN
fbem-9580	60	7	of	of	ADP
fbem-9580	60	8	big	big	ADJ
fbem-9580	60	9	data	datum	NOUN
fbem-9580	60	10	analysis	analysis	NOUN
fbem-9580	60	11	in	in	ADP
fbem-9580	60	12	marketing	marketing	NOUN
fbem-9580	60	13	strategies	strategy	NOUN
fbem-9580	60	14	,	,	PUNCT
fbem-9580	60	15	analyze	analyze	VERB
fbem-9580	60	16	the	the	DET
fbem-9580	60	17	relationship	relationship	NOUN
fbem-9580	60	18	between	between	ADP
fbem-9580	60	19	various	various	ADJ
fbem-9580	60	20	variables	variable	NOUN
fbem-9580	60	21	,	,	PUNCT
fbem-9580	60	22	and	and	CCONJ
fbem-9580	60	23	explain	explain	VERB
fbem-9580	60	24	why	why	SCONJ
fbem-9580	60	25	big	big	ADJ
fbem-9580	60	26	data	data	NOUN
fbem-9580	60	27	analysis	analysis	NOUN
fbem-9580	60	28	has	have	VERB
fbem-9580	60	29	a	a	DET
fbem-9580	60	30	positive	positive	ADJ
fbem-9580	60	31	impact	impact	NOUN
fbem-9580	60	32	on	on	ADP
fbem-9580	60	33	marketing	marketing	NOUN
fbem-9580	60	34	strategies	strategy	NOUN
fbem-9580	60	35	.	.	PUNCT
fbem-9580	61	1	in	in	ADP
fbem-9580	61	2	addition	addition	NOUN
fbem-9580	61	3	,	,	PUNCT
fbem-9580	61	4	the	the	DET
fbem-9580	61	5	practical	practical	ADJ
fbem-9580	61	6	significance	significance	NOUN
fbem-9580	61	7	and	and	CCONJ
fbem-9580	61	8	practical	practical	ADJ
fbem-9580	61	9	application	application	NOUN
fbem-9580	61	10	of	of	ADP
fbem-9580	61	11	the	the	DET
fbem-9580	61	12	research	research	NOUN
fbem-9580	61	13	results	result	NOUN
fbem-9580	61	14	can	can	AUX
fbem-9580	61	15	also	also	ADV
fbem-9580	61	16	be	be	AUX
fbem-9580	61	17	explored	explore	VERB
fbem-9580	61	18	.	.	PUNCT
fbem-9580	62	1	discuss	discuss	VERB
fbem-9580	62	2	the	the	DET
fbem-9580	62	3	potential	potential	ADJ
fbem-9580	62	4	value	value	NOUN
fbem-9580	62	5	of	of	ADP
fbem-9580	62	6	big	big	ADJ
fbem-9580	62	7	data	datum	NOUN
fbem-9580	62	8	analysis	analysis	NOUN
fbem-9580	62	9	in	in	ADP
fbem-9580	62	10	marketing	marketing	NOUN
fbem-9580	62	11	decisions	decision	NOUN
fbem-9580	62	12	,	,	PUNCT
fbem-9580	62	13	such	such	ADJ
fbem-9580	62	14	as	as	ADP
fbem-9580	62	15	improving	improve	VERB
fbem-9580	62	16	market	market	NOUN
fbem-9580	62	17	competitiveness	competitiveness	NOUN
fbem-9580	62	18	,	,	PUNCT
fbem-9580	62	19	improving	improve	VERB
fbem-9580	62	20	product	product	NOUN
fbem-9580	62	21	development	development	NOUN
fbem-9580	62	22	process	process	NOUN
fbem-9580	62	23	,	,	PUNCT
fbem-9580	62	24	optimizing	optimize	VERB
fbem-9580	62	25	marketing	marketing	NOUN
fbem-9580	62	26	resource	resource	NOUN
fbem-9580	62	27	allocation	allocation	NOUN
fbem-9580	62	28	,	,	PUNCT
fbem-9580	62	29	etc	etc	X
fbem-9580	62	30	.	.	X
fbem-9580	63	1	at	at	ADP
fbem-9580	63	2	the	the	DET
fbem-9580	63	3	same	same	ADJ
fbem-9580	63	4	time	time	NOUN
fbem-9580	63	5	,	,	PUNCT
fbem-9580	63	6	the	the	DET
fbem-9580	63	7	limitations	limitation	NOUN
fbem-9580	63	8	of	of	ADP
fbem-9580	63	9	research	research	NOUN
fbem-9580	63	10	results	result	NOUN
fbem-9580	63	11	,	,	PUNCT
fbem-9580	63	12	such	such	ADJ
fbem-9580	63	13	as	as	ADP
fbem-9580	63	14	sample	sample	NOUN
fbem-9580	63	15	limitations	limitation	NOUN
fbem-9580	63	16	and	and	CCONJ
fbem-9580	63	17	data	datum	NOUN
fbem-9580	63	18	reliability	reliability	NOUN
fbem-9580	63	19	issues	issue	NOUN
fbem-9580	63	20	,	,	PUNCT
fbem-9580	63	21	should	should	AUX
fbem-9580	63	22	also	also	ADV
fbem-9580	63	23	be	be	AUX
fbem-9580	63	24	discussed	discuss	VERB
fbem-9580	63	25	,	,	PUNCT
fbem-9580	63	26	and	and	CCONJ
fbem-9580	63	27	suggestions	suggestion	NOUN
fbem-9580	63	28	and	and	CCONJ
fbem-9580	63	29	directions	direction	NOUN
fbem-9580	63	30	for	for	ADP
fbem-9580	63	31	future	future	ADJ
fbem-9580	63	32	research	research	NOUN
fbem-9580	63	33	should	should	AUX
fbem-9580	63	34	be	be	AUX
fbem-9580	63	35	170	170	NUM
fbem-9580	63	36	proposed	propose	VERB
fbem-9580	63	37	.	.	PUNCT
fbem-9580	64	1	through	through	ADP
fbem-9580	64	2	the	the	DET
fbem-9580	64	3	analysis	analysis	NOUN
fbem-9580	64	4	and	and	CCONJ
fbem-9580	64	5	explanation	explanation	NOUN
fbem-9580	64	6	of	of	ADP
fbem-9580	64	7	the	the	DET
fbem-9580	64	8	results	result	NOUN
fbem-9580	64	9	and	and	CCONJ
fbem-9580	64	10	discussion	discussion	NOUN
fbem-9580	64	11	section	section	NOUN
fbem-9580	64	12	,	,	PUNCT
fbem-9580	64	13	it	it	PRON
fbem-9580	64	14	is	be	AUX
fbem-9580	64	15	possible	possible	ADJ
fbem-9580	64	16	to	to	PART
fbem-9580	64	17	comprehensively	comprehensively	ADV
fbem-9580	64	18	evaluate	evaluate	VERB
fbem-9580	64	19	the	the	DET
fbem-9580	64	20	application	application	NOUN
fbem-9580	64	21	and	and	CCONJ
fbem-9580	64	22	impact	impact	NOUN
fbem-9580	64	23	of	of	ADP
fbem-9580	64	24	big	big	ADJ
fbem-9580	64	25	data	datum	NOUN
fbem-9580	64	26	analysis	analysis	NOUN
fbem-9580	64	27	in	in	ADP
fbem-9580	64	28	marketing	marketing	NOUN
fbem-9580	64	29	strategies	strategy	NOUN
fbem-9580	64	30	,	,	PUNCT
fbem-9580	64	31	and	and	CCONJ
fbem-9580	64	32	provide	provide	VERB
fbem-9580	64	33	decision	decision	NOUN
fbem-9580	64	34	-	-	PUNCT
fbem-9580	64	35	making	make	VERB
fbem-9580	64	36	basis	basis	NOUN
fbem-9580	64	37	and	and	CCONJ
fbem-9580	64	38	guidance	guidance	NOUN
fbem-9580	64	39	for	for	ADP
fbem-9580	64	40	practical	practical	ADJ
fbem-9580	64	41	marketing	marketing	NOUN
fbem-9580	64	42	practices	practice	NOUN
fbem-9580	64	43	.	.	PUNCT
fbem-9580	65	1	5	5	X
fbem-9580	65	2	.	.	X
fbem-9580	65	3	conclusion	conclusion	NOUN
fbem-9580	65	4	this	this	DET
fbem-9580	65	5	study	study	NOUN
fbem-9580	65	6	aims	aim	VERB
fbem-9580	65	7	to	to	PART
fbem-9580	65	8	explore	explore	VERB
fbem-9580	65	9	the	the	DET
fbem-9580	65	10	application	application	NOUN
fbem-9580	65	11	and	and	CCONJ
fbem-9580	65	12	impact	impact	NOUN
fbem-9580	65	13	of	of	ADP
fbem-9580	65	14	big	big	ADJ
fbem-9580	65	15	data	datum	NOUN
fbem-9580	65	16	analysis	analysis	NOUN
fbem-9580	65	17	in	in	ADP
fbem-9580	65	18	marketing	marketing	NOUN
fbem-9580	65	19	strategies	strategy	NOUN
fbem-9580	65	20	.	.	PUNCT
fbem-9580	66	1	through	through	ADP
fbem-9580	66	2	comprehensive	comprehensive	PROPN
fbem-9580	66	3	literature	literature	PROPN
fbem-9580	66	4	review	review	PROPN
fbem-9580	66	5	,	,	PUNCT
fbem-9580	66	6	theoretical	theoretical	ADJ
fbem-9580	66	7	analysis	analysis	NOUN
fbem-9580	66	8	,	,	PUNCT
fbem-9580	66	9	and	and	CCONJ
fbem-9580	66	10	empirical	empirical	ADJ
fbem-9580	66	11	research	research	NOUN
fbem-9580	66	12	,	,	PUNCT
fbem-9580	66	13	we	we	PRON
fbem-9580	66	14	have	have	AUX
fbem-9580	66	15	drawn	draw	VERB
fbem-9580	66	16	the	the	DET
fbem-9580	66	17	following	following	ADJ
fbem-9580	66	18	conclusions	conclusion	NOUN
fbem-9580	66	19	:	:	PUNCT
fbem-9580	67	1	5.1	5.1	NUM
fbem-9580	67	2	.	.	PUNCT
fbem-9580	68	1	research	research	NOUN
fbem-9580	68	2	purpose	purpose	NOUN
fbem-9580	68	3	and	and	CCONJ
fbem-9580	68	4	question	question	NOUN
fbem-9580	68	5	answers	answer	VERB
fbem-9580	68	6	the	the	DET
fbem-9580	68	7	purpose	purpose	NOUN
fbem-9580	68	8	of	of	ADP
fbem-9580	68	9	this	this	DET
fbem-9580	68	10	study	study	NOUN
fbem-9580	68	11	is	be	AUX
fbem-9580	68	12	to	to	PART
fbem-9580	68	13	explore	explore	VERB
fbem-9580	68	14	the	the	DET
fbem-9580	68	15	application	application	NOUN
fbem-9580	68	16	and	and	CCONJ
fbem-9580	68	17	impact	impact	NOUN
fbem-9580	68	18	of	of	ADP
fbem-9580	68	19	big	big	ADJ
fbem-9580	68	20	data	datum	NOUN
fbem-9580	68	21	analysis	analysis	NOUN
fbem-9580	68	22	in	in	ADP
fbem-9580	68	23	marketing	marketing	NOUN
fbem-9580	68	24	strategies	strategy	NOUN
fbem-9580	68	25	,	,	PUNCT
fbem-9580	68	26	so	so	SCONJ
fbem-9580	68	27	as	as	SCONJ
fbem-9580	68	28	to	to	PART
fbem-9580	68	29	provide	provide	VERB
fbem-9580	68	30	decision	decision	NOUN
fbem-9580	68	31	support	support	NOUN
fbem-9580	68	32	and	and	CCONJ
fbem-9580	68	33	guidance	guidance	NOUN
fbem-9580	68	34	.	.	PUNCT
fbem-9580	69	1	during	during	ADP
fbem-9580	69	2	the	the	DET
fbem-9580	69	3	research	research	NOUN
fbem-9580	69	4	process	process	NOUN
fbem-9580	69	5	,	,	PUNCT
fbem-9580	69	6	we	we	PRON
fbem-9580	69	7	answered	answer	VERB
fbem-9580	69	8	the	the	DET
fbem-9580	69	9	following	follow	VERB
fbem-9580	69	10	questions	question	NOUN
fbem-9580	69	11	through	through	ADP
fbem-9580	69	12	literature	literature	NOUN
fbem-9580	69	13	review	review	NOUN
fbem-9580	69	14	and	and	CCONJ
fbem-9580	69	15	empirical	empirical	ADJ
fbem-9580	69	16	research	research	NOUN
fbem-9580	69	17	:	:	PUNCT
fbem-9580	69	18	how	how	SCONJ
fbem-9580	69	19	can	can	AUX
fbem-9580	69	20	big	big	ADJ
fbem-9580	69	21	data	datum	NOUN
fbem-9580	69	22	analysis	analysis	NOUN
fbem-9580	69	23	be	be	AUX
fbem-9580	69	24	applied	apply	VERB
fbem-9580	69	25	to	to	ADP
fbem-9580	69	26	marketing	marketing	NOUN
fbem-9580	69	27	decisions	decision	NOUN
fbem-9580	69	28	?	?	PUNCT
fbem-9580	70	1	what	what	PRON
fbem-9580	70	2	is	be	AUX
fbem-9580	70	3	the	the	DET
fbem-9580	70	4	impact	impact	NOUN
fbem-9580	70	5	mechanism	mechanism	NOUN
fbem-9580	70	6	of	of	ADP
fbem-9580	70	7	big	big	ADJ
fbem-9580	70	8	data	datum	NOUN
fbem-9580	70	9	analysis	analysis	NOUN
fbem-9580	70	10	on	on	ADP
fbem-9580	70	11	marketing	marketing	NOUN
fbem-9580	70	12	strategy	strategy	NOUN
fbem-9580	70	13	?	?	PUNCT
fbem-9580	71	1	how	how	SCONJ
fbem-9580	71	2	can	can	AUX
fbem-9580	71	3	big	big	ADJ
fbem-9580	71	4	data	datum	NOUN
fbem-9580	71	5	analysis	analysis	NOUN
fbem-9580	71	6	improve	improve	VERB
fbem-9580	71	7	the	the	DET
fbem-9580	71	8	effectiveness	effectiveness	NOUN
fbem-9580	71	9	and	and	CCONJ
fbem-9580	71	10	efficiency	efficiency	NOUN
fbem-9580	71	11	of	of	ADP
fbem-9580	71	12	marketing	marketing	NOUN
fbem-9580	71	13	decisions	decision	NOUN
fbem-9580	71	14	?	?	PUNCT
fbem-9580	72	1	5.2	5.2	NUM
fbem-9580	72	2	.	.	PUNCT
fbem-9580	73	1	summary	summary	NOUN
fbem-9580	73	2	of	of	ADP
fbem-9580	73	3	results	result	NOUN
fbem-9580	73	4	and	and	CCONJ
fbem-9580	73	5	contributions	contribution	NOUN
fbem-9580	73	6	through	through	ADP
fbem-9580	73	7	literature	literature	NOUN
fbem-9580	73	8	review	review	NOUN
fbem-9580	73	9	and	and	CCONJ
fbem-9580	73	10	empirical	empirical	ADJ
fbem-9580	73	11	research	research	NOUN
fbem-9580	73	12	,	,	PUNCT
fbem-9580	73	13	we	we	PRON
fbem-9580	73	14	have	have	AUX
fbem-9580	73	15	drawn	draw	VERB
fbem-9580	73	16	the	the	DET
fbem-9580	73	17	following	following	ADJ
fbem-9580	73	18	conclusions	conclusion	NOUN
fbem-9580	73	19	:	:	PUNCT
fbem-9580	73	20	big	big	ADJ
fbem-9580	73	21	data	datum	NOUN
fbem-9580	73	22	analysis	analysis	NOUN
fbem-9580	73	23	has	have	VERB
fbem-9580	73	24	important	important	ADJ
fbem-9580	73	25	application	application	NOUN
fbem-9580	73	26	value	value	NOUN
fbem-9580	73	27	in	in	ADP
fbem-9580	73	28	marketing	marketing	NOUN
fbem-9580	73	29	decision	decision	NOUN
fbem-9580	73	30	-	-	PUNCT
fbem-9580	73	31	making	making	NOUN
fbem-9580	73	32	.	.	PUNCT
fbem-9580	74	1	it	it	PRON
fbem-9580	74	2	can	can	AUX
fbem-9580	74	3	help	help	VERB
fbem-9580	74	4	enterprises	enterprise	NOUN
fbem-9580	74	5	more	more	ADV
fbem-9580	74	6	accurately	accurately	ADV
fbem-9580	74	7	understand	understand	VERB
fbem-9580	74	8	consumer	consumer	NOUN
fbem-9580	74	9	needs	need	NOUN
fbem-9580	74	10	,	,	PUNCT
fbem-9580	74	11	market	market	NOUN
fbem-9580	74	12	trend	trend	NOUN
fbem-9580	74	13	and	and	CCONJ
fbem-9580	74	14	the	the	DET
fbem-9580	74	15	competitive	competitive	ADJ
fbem-9580	74	16	environment	environment	NOUN
fbem-9580	74	17	,	,	PUNCT
fbem-9580	74	18	so	so	SCONJ
fbem-9580	74	19	as	as	SCONJ
fbem-9580	74	20	to	to	PART
fbem-9580	74	21	develop	develop	VERB
fbem-9580	74	22	more	more	ADV
fbem-9580	74	23	accurate	accurate	ADJ
fbem-9580	74	24	and	and	CCONJ
fbem-9580	74	25	personalized	personalized	ADJ
fbem-9580	74	26	marketing	marketing	NOUN
fbem-9580	74	27	strategies	strategy	NOUN
fbem-9580	74	28	.	.	PUNCT
fbem-9580	75	1	the	the	DET
fbem-9580	75	2	impact	impact	NOUN
fbem-9580	75	3	mechanism	mechanism	NOUN
fbem-9580	75	4	of	of	ADP
fbem-9580	75	5	big	big	ADJ
fbem-9580	75	6	data	datum	NOUN
fbem-9580	75	7	analysis	analysis	NOUN
fbem-9580	75	8	on	on	ADP
fbem-9580	75	9	marketing	marketing	NOUN
fbem-9580	75	10	strategy	strategy	NOUN
fbem-9580	75	11	is	be	AUX
fbem-9580	75	12	mainly	mainly	ADV
fbem-9580	75	13	reflected	reflect	VERB
fbem-9580	75	14	in	in	ADP
fbem-9580	75	15	the	the	DET
fbem-9580	75	16	improvement	improvement	NOUN
fbem-9580	75	17	of	of	ADP
fbem-9580	75	18	consumer	consumer	NOUN
fbem-9580	75	19	insight	insight	NOUN
fbem-9580	75	20	,	,	PUNCT
fbem-9580	75	21	the	the	DET
fbem-9580	75	22	accuracy	accuracy	NOUN
fbem-9580	75	23	of	of	ADP
fbem-9580	75	24	target	target	NOUN
fbem-9580	75	25	market	market	NOUN
fbem-9580	75	26	positioning	positioning	NOUN
fbem-9580	75	27	and	and	CCONJ
fbem-9580	75	28	the	the	DET
fbem-9580	75	29	implementation	implementation	NOUN
fbem-9580	75	30	of	of	ADP
fbem-9580	75	31	personalized	personalized	ADJ
fbem-9580	75	32	marketing	marketing	NOUN
fbem-9580	75	33	.	.	PUNCT
fbem-9580	76	1	it	it	PRON
fbem-9580	76	2	can	can	AUX
fbem-9580	76	3	improve	improve	VERB
fbem-9580	76	4	market	market	NOUN
fbem-9580	76	5	forecasting	forecasting	NOUN
fbem-9580	76	6	and	and	CCONJ
fbem-9580	76	7	trend	trend	NOUN
fbem-9580	76	8	analysis	analysis	NOUN
fbem-9580	76	9	capabilities	capability	NOUN
fbem-9580	76	10	,	,	PUNCT
fbem-9580	76	11	helping	help	VERB
fbem-9580	76	12	enterprises	enterprise	NOUN
fbem-9580	76	13	better	well	ADV
fbem-9580	76	14	respond	respond	VERB
fbem-9580	76	15	to	to	ADP
fbem-9580	76	16	market	market	NOUN
fbem-9580	76	17	changes	change	NOUN
fbem-9580	76	18	and	and	CCONJ
fbem-9580	76	19	competitive	competitive	ADJ
fbem-9580	76	20	challenges	challenge	NOUN
fbem-9580	76	21	.	.	PUNCT
fbem-9580	77	1	the	the	DET
fbem-9580	77	2	contribution	contribution	NOUN
fbem-9580	77	3	of	of	ADP
fbem-9580	77	4	this	this	DET
fbem-9580	77	5	study	study	NOUN
fbem-9580	77	6	is	be	AUX
fbem-9580	77	7	to	to	PART
fbem-9580	77	8	comprehensively	comprehensively	ADV
fbem-9580	77	9	analyze	analyze	VERB
fbem-9580	77	10	the	the	DET
fbem-9580	77	11	application	application	NOUN
fbem-9580	77	12	and	and	CCONJ
fbem-9580	77	13	impact	impact	NOUN
fbem-9580	77	14	of	of	ADP
fbem-9580	77	15	big	big	ADJ
fbem-9580	77	16	data	datum	NOUN
fbem-9580	77	17	analysis	analysis	NOUN
fbem-9580	77	18	in	in	ADP
fbem-9580	77	19	marketing	marketing	NOUN
fbem-9580	77	20	strategies	strategy	NOUN
fbem-9580	77	21	,	,	PUNCT
fbem-9580	77	22	and	and	CCONJ
fbem-9580	77	23	put	put	VERB
fbem-9580	77	24	forward	forward	ADV
fbem-9580	77	25	practical	practical	ADJ
fbem-9580	77	26	significance	significance	NOUN
fbem-9580	77	27	and	and	CCONJ
fbem-9580	77	28	suggestions	suggestion	NOUN
fbem-9580	77	29	,	,	PUNCT
fbem-9580	77	30	providing	provide	VERB
fbem-9580	77	31	a	a	DET
fbem-9580	77	32	reference	reference	NOUN
fbem-9580	77	33	for	for	SCONJ
fbem-9580	77	34	enterprises	enterprise	NOUN
fbem-9580	77	35	to	to	PART
fbem-9580	77	36	develop	develop	VERB
fbem-9580	77	37	more	more	ADV
fbem-9580	77	38	effective	effective	ADJ
fbem-9580	77	39	marketing	marketing	NOUN
fbem-9580	77	40	strategies	strategy	NOUN
fbem-9580	77	41	.	.	PUNCT
fbem-9580	78	1	5.3	5.3	NUM
fbem-9580	78	2	.	.	PUNCT
fbem-9580	78	3	research	research	NOUN
fbem-9580	78	4	limitations	limitation	NOUN
fbem-9580	78	5	and	and	CCONJ
fbem-9580	78	6	further	further	ADJ
fbem-9580	78	7	research	research	NOUN
fbem-9580	78	8	prospects	prospect	NOUN
fbem-9580	78	9	this	this	DET
fbem-9580	78	10	study	study	NOUN
fbem-9580	78	11	also	also	ADV
fbem-9580	78	12	has	have	VERB
fbem-9580	78	13	some	some	DET
fbem-9580	78	14	limitations	limitation	NOUN
fbem-9580	78	15	,	,	PUNCT
fbem-9580	78	16	including	include	VERB
fbem-9580	78	17	sample	sample	NOUN
fbem-9580	78	18	limitations	limitation	NOUN
fbem-9580	78	19	,	,	PUNCT
fbem-9580	78	20	data	datum	NOUN
fbem-9580	78	21	reliability	reliability	NOUN
fbem-9580	78	22	issues	issue	NOUN
fbem-9580	78	23	,	,	PUNCT
fbem-9580	78	24	and	and	CCONJ
fbem-9580	78	25	limitations	limitation	NOUN
fbem-9580	78	26	in	in	ADP
fbem-9580	78	27	the	the	DET
fbem-9580	78	28	scope	scope	NOUN
fbem-9580	78	29	of	of	ADP
fbem-9580	78	30	the	the	DET
fbem-9580	78	31	study	study	NOUN
fbem-9580	78	32	.	.	PUNCT
fbem-9580	79	1	future	future	ADJ
fbem-9580	79	2	research	research	NOUN
fbem-9580	79	3	can	can	AUX
fbem-9580	79	4	be	be	AUX
fbem-9580	79	5	conducted	conduct	VERB
fbem-9580	79	6	in	in	ADP
fbem-9580	79	7	the	the	DET
fbem-9580	79	8	following	follow	VERB
fbem-9580	79	9	areas	area	NOUN
fbem-9580	79	10	:	:	PUNCT
fbem-9580	79	11	further	far	ADV
fbem-9580	79	12	explore	explore	VERB
fbem-9580	79	13	the	the	DET
fbem-9580	79	14	application	application	NOUN
fbem-9580	79	15	effect	effect	NOUN
fbem-9580	79	16	of	of	ADP
fbem-9580	79	17	big	big	ADJ
fbem-9580	79	18	data	datum	NOUN
fbem-9580	79	19	analysis	analysis	NOUN
fbem-9580	79	20	in	in	ADP
fbem-9580	79	21	different	different	ADJ
fbem-9580	79	22	industries	industry	NOUN
fbem-9580	79	23	and	and	CCONJ
fbem-9580	79	24	market	market	NOUN
fbem-9580	79	25	environments	environment	NOUN
fbem-9580	79	26	to	to	PART
fbem-9580	79	27	expand	expand	VERB
fbem-9580	79	28	the	the	DET
fbem-9580	79	29	generalization	generalization	NOUN
fbem-9580	79	30	ability	ability	NOUN
fbem-9580	79	31	of	of	ADP
fbem-9580	79	32	research	research	NOUN
fbem-9580	79	33	.	.	PUNCT
fbem-9580	80	1	deeply	deeply	ADV
fbem-9580	80	2	study	study	VERB
fbem-9580	80	3	the	the	DET
fbem-9580	80	4	impact	impact	NOUN
fbem-9580	80	5	of	of	ADP
fbem-9580	80	6	big	big	ADJ
fbem-9580	80	7	data	datum	NOUN
fbem-9580	80	8	analysis	analysis	NOUN
fbem-9580	80	9	on	on	ADP
fbem-9580	80	10	different	different	ADJ
fbem-9580	80	11	types	type	NOUN
fbem-9580	80	12	of	of	ADP
fbem-9580	80	13	enterprises	enterprise	NOUN
fbem-9580	80	14	,	,	PUNCT
fbem-9580	80	15	such	such	ADJ
fbem-9580	80	16	as	as	ADP
fbem-9580	80	17	small	small	ADJ
fbem-9580	80	18	enterprises	enterprise	NOUN
fbem-9580	80	19	,	,	PUNCT
fbem-9580	80	20	multinational	multinational	ADJ
fbem-9580	80	21	companies	company	NOUN
fbem-9580	80	22	,	,	PUNCT
fbem-9580	80	23	etc	etc	X
fbem-9580	80	24	.	.	X
fbem-9580	80	25	,	,	PUNCT
fbem-9580	80	26	to	to	PART
fbem-9580	80	27	explore	explore	VERB
fbem-9580	80	28	the	the	DET
fbem-9580	80	29	differences	difference	NOUN
fbem-9580	80	30	in	in	ADP
fbem-9580	80	31	their	their	PRON
fbem-9580	80	32	applications	application	NOUN
fbem-9580	80	33	and	and	CCONJ
fbem-9580	80	34	impacts	impact	NOUN
fbem-9580	80	35	.	.	PUNCT
fbem-9580	81	1	references	reference	NOUN
fbem-9580	81	2	[	[	X
fbem-9580	81	3	1	1	NUM
fbem-9580	81	4	]	]	X
fbem-9580	81	5	wang	wang	PROPN
fbem-9580	81	6	,	,	PUNCT
fbem-9580	81	7	d.	d.	PROPN
fbem-9580	81	8	,	,	PUNCT
fbem-9580	81	9	li	li	PROPN
fbem-9580	81	10	,	,	PUNCT
fbem-9580	81	11	y.	y.	PROPN
fbem-9580	81	12	,	,	PUNCT
fbem-9580	81	13	&	&	CCONJ
fbem-9580	81	14	wang	wang	PROPN
fbem-9580	81	15	,	,	PUNCT
fbem-9580	81	16	y.	y.	PROPN
fbem-9580	81	17	(	(	PUNCT
fbem-9580	81	18	2019	2019	NUM
fbem-9580	81	19	)	)	PUNCT
fbem-9580	81	20	.	.	PUNCT
fbem-9580	82	1	effects	effect	NOUN
fbem-9580	82	2	of	of	ADP
fbem-9580	82	3	big	big	ADJ
fbem-9580	82	4	data	datum	NOUN
fbem-9580	82	5	analytics	analytic	NOUN
fbem-9580	82	6	capability	capability	NOUN
fbem-9580	82	7	on	on	ADP
fbem-9580	82	8	firm	firm	ADJ
fbem-9580	82	9	performance	performance	NOUN
fbem-9580	82	10	:	:	PUNCT
fbem-9580	82	11	the	the	DET
fbem-9580	82	12	mediating	mediate	VERB
fbem-9580	82	13	role	role	NOUN
fbem-9580	82	14	of	of	ADP
fbem-9580	82	15	marketing	marketing	NOUN
fbem-9580	82	16	capability	capability	NOUN
fbem-9580	82	17	and	and	CCONJ
fbem-9580	82	18	the	the	DET
fbem-9580	82	19	moderating	moderate	VERB
fbem-9580	82	20	role	role	NOUN
fbem-9580	82	21	of	of	ADP
fbem-9580	82	22	environmental	environmental	ADJ
fbem-9580	82	23	uncertainty	uncertainty	NOUN
fbem-9580	82	24	.	.	PUNCT
fbem-9580	83	1	industrial	industrial	ADJ
fbem-9580	83	2	marketing	marketing	NOUN
fbem-9580	83	3	management	management	NOUN
fbem-9580	83	4	,	,	PUNCT
fbem-9580	83	5	80	80	NUM
fbem-9580	83	6	,	,	PUNCT
fbem-9580	83	7	204	204	NUM
fbem-9580	83	8	-	-	SYM
fbem-9580	83	9	215	215	NUM
fbem-9580	83	10	.	.	PUNCT
fbem-9580	84	1	[	[	X
fbem-9580	84	2	2	2	NUM
fbem-9580	84	3	]	]	X
fbem-9580	84	4	verhoef	verhoef	NOUN
fbem-9580	84	5	,	,	PUNCT
fbem-9580	84	6	p.	p.	PROPN
fbem-9580	84	7	c.	c.	PROPN
fbem-9580	84	8	,	,	PUNCT
fbem-9580	84	9	&	&	CCONJ
fbem-9580	84	10	leeflang	leeflang	PROPN
fbem-9580	84	11	,	,	PUNCT
fbem-9580	84	12	p.	p.	PROPN
fbem-9580	84	13	s.	s.	PROPN
fbem-9580	84	14	(	(	PUNCT
fbem-9580	84	15	2009	2009	NUM
fbem-9580	84	16	)	)	PUNCT
fbem-9580	84	17	.	.	PUNCT
fbem-9580	85	1	understanding	understand	VERB
fbem-9580	85	2	the	the	DET
fbem-9580	85	3	marketing	marketing	NOUN
fbem-9580	85	4	department	department	NOUN
fbem-9580	85	5	's	's	PART
fbem-9580	85	6	influence	influence	NOUN
fbem-9580	85	7	within	within	ADP
fbem-9580	85	8	the	the	DET
fbem-9580	85	9	firm	firm	NOUN
fbem-9580	85	10	.	.	PUNCT
fbem-9580	86	1	journal	journal	PROPN
fbem-9580	86	2	of	of	ADP
fbem-9580	86	3	marketing	marketing	NOUN
fbem-9580	86	4	,	,	PUNCT
fbem-9580	86	5	73(2	73(2	NUM
fbem-9580	86	6	)	)	PUNCT
fbem-9580	86	7	,	,	PUNCT
fbem-9580	86	8	14	14	NUM
fbem-9580	86	9	-	-	SYM
fbem-9580	86	10	37	37	NUM
fbem-9580	86	11	.	.	PUNCT
fbem-9580	87	1	[	[	X
fbem-9580	87	2	3	3	X
fbem-9580	87	3	]	]	SYM
fbem-9580	87	4	li	li	PROPN
fbem-9580	87	5	,	,	PUNCT
fbem-9580	87	6	y.	y.	PROPN
fbem-9580	87	7	,	,	PUNCT
fbem-9580	87	8	wang	wang	PROPN
fbem-9580	87	9	,	,	PUNCT
fbem-9580	87	10	d.	d.	PROPN
fbem-9580	87	11	,	,	PUNCT
fbem-9580	87	12	&	&	CCONJ
fbem-9580	87	13	wang	wang	PROPN
fbem-9580	87	14	,	,	PUNCT
fbem-9580	87	15	y.	y.	PROPN
fbem-9580	87	16	(	(	PUNCT
fbem-9580	87	17	2017	2017	NUM
fbem-9580	87	18	)	)	PUNCT
fbem-9580	87	19	.	.	PUNCT
fbem-9580	88	1	the	the	DET
fbem-9580	88	2	effect	effect	NOUN
fbem-9580	88	3	of	of	ADP
fbem-9580	88	4	big	big	ADJ
fbem-9580	88	5	data	datum	NOUN
fbem-9580	88	6	analytics	analytic	NOUN
fbem-9580	88	7	capability	capability	NOUN
fbem-9580	88	8	on	on	ADP
fbem-9580	88	9	firm	firm	ADJ
fbem-9580	88	10	performance	performance	NOUN
fbem-9580	88	11	:	:	PUNCT
fbem-9580	88	12	evidence	evidence	NOUN
fbem-9580	88	13	from	from	ADP
fbem-9580	88	14	china	china	PROPN
fbem-9580	88	15	.	.	PUNCT
fbem-9580	89	1	international	international	ADJ
fbem-9580	89	2	journal	journal	PROPN
fbem-9580	89	3	of	of	ADP
fbem-9580	89	4	information	information	NOUN
fbem-9580	89	5	management	management	NOUN
fbem-9580	89	6	,	,	PUNCT
fbem-9580	89	7	37(3	37(3	NUM
fbem-9580	89	8	)	)	PUNCT
fbem-9580	89	9	,	,	PUNCT
fbem-9580	89	10	128138	128138	NUM
fbem-9580	89	11	.	.	PUNCT
fbem-9580	90	1	[	[	X
fbem-9580	90	2	4	4	NUM
fbem-9580	90	3	]	]	X
fbem-9580	90	4	chen	chen	PROPN
fbem-9580	90	5	,	,	PUNCT
fbem-9580	90	6	j.	j.	PROPN
fbem-9580	90	7	,	,	PUNCT
fbem-9580	90	8	li	li	PROPN
fbem-9580	90	9	,	,	PUNCT
fbem-9580	90	10	m.	m.	NOUN
fbem-9580	90	11	,	,	PUNCT
fbem-9580	90	12	liu	liu	PROPN
fbem-9580	90	13	,	,	PUNCT
fbem-9580	90	14	y.	y.	PROPN
fbem-9580	90	15	,	,	PUNCT
fbem-9580	90	16	&	&	CCONJ
fbem-9580	90	17	song	song	PROPN
fbem-9580	90	18	,	,	PUNCT
fbem-9580	90	19	l.	l.	PROPN
fbem-9580	90	20	(	(	PUNCT
fbem-9580	90	21	2018	2018	NUM
fbem-9580	90	22	)	)	PUNCT
fbem-9580	90	23	.	.	PUNCT
fbem-9580	91	1	the	the	DET
fbem-9580	91	2	impact	impact	NOUN
fbem-9580	91	3	of	of	ADP
fbem-9580	91	4	big	big	ADJ
fbem-9580	91	5	data	datum	NOUN
fbem-9580	91	6	analytics	analytic	NOUN
fbem-9580	91	7	on	on	ADP
fbem-9580	91	8	firms	firm	NOUN
fbem-9580	91	9	'	'	PART
fbem-9580	91	10	marketing	marketing	NOUN
fbem-9580	91	11	value	value	NOUN
fbem-9580	91	12	.	.	PUNCT
fbem-9580	92	1	journal	journal	PROPN
fbem-9580	92	2	of	of	ADP
fbem-9580	92	3	business	business	NOUN
fbem-9580	92	4	research	research	NOUN
fbem-9580	92	5	,	,	PUNCT
fbem-9580	92	6	92	92	NUM
fbem-9580	92	7	,	,	PUNCT
fbem-9580	92	8	360	360	NUM
fbem-9580	92	9	-	-	SYM
fbem-9580	92	10	369	369	NUM
fbem-9580	92	11	.	.	PUNCT
fbem-9580	93	1	[	[	X
fbem-9580	93	2	5	5	NUM
fbem-9580	93	3	]	]	X
fbem-9580	93	4	nguyen	nguyen	NOUN
fbem-9580	93	5	,	,	PUNCT
fbem-9580	93	6	t.	t.	PROPN
fbem-9580	93	7	t.	t.	PROPN
fbem-9580	93	8	,	,	PUNCT
fbem-9580	93	9	&	&	CCONJ
fbem-9580	93	10	nguyen	nguyen	PROPN
fbem-9580	93	11	,	,	PUNCT
fbem-9580	93	12	t.	t.	PROPN
fbem-9580	93	13	n.	n.	PROPN
fbem-9580	93	14	(	(	PUNCT
fbem-9580	93	15	2020	2020	NUM
fbem-9580	93	16	)	)	PUNCT
fbem-9580	93	17	.	.	PUNCT
fbem-9580	94	1	the	the	DET
fbem-9580	94	2	impact	impact	NOUN
fbem-9580	94	3	of	of	ADP
fbem-9580	94	4	big	big	ADJ
fbem-9580	94	5	data	datum	NOUN
fbem-9580	94	6	analytics	analytic	NOUN
fbem-9580	94	7	capability	capability	NOUN
fbem-9580	94	8	on	on	ADP
fbem-9580	94	9	business	business	NOUN
fbem-9580	94	10	performance	performance	NOUN
fbem-9580	94	11	:	:	PUNCT
fbem-9580	94	12	the	the	DET
fbem-9580	94	13	mediating	mediate	VERB
fbem-9580	94	14	role	role	NOUN
fbem-9580	94	15	of	of	ADP
fbem-9580	94	16	marketing	marketing	NOUN
fbem-9580	94	17	capability	capability	NOUN
fbem-9580	94	18	and	and	CCONJ
fbem-9580	94	19	the	the	DET
fbem-9580	94	20	moderating	moderate	VERB
fbem-9580	94	21	role	role	NOUN
fbem-9580	94	22	of	of	ADP
fbem-9580	94	23	environmental	environmental	ADJ
fbem-9580	94	24	turbulence	turbulence	NOUN
fbem-9580	94	25	.	.	PUNCT
fbem-9580	95	1	journal	journal	NOUN
fbem-9580	95	2	of	of	ADP
fbem-9580	95	3	business	business	NOUN
fbem-9580	95	4	research	research	NOUN
fbem-9580	95	5	,	,	PUNCT
fbem-9580	95	6	115	115	NUM
fbem-9580	95	7	,	,	PUNCT
fbem-9580	95	8	293	293	NUM
fbem-9580	95	9	-	-	SYM
fbem-9580	95	10	301	301	NUM
fbem-9580	95	11	.	.	PUNCT
fbem-9580	96	1	[	[	X
fbem-9580	96	2	6	6	NUM
fbem-9580	96	3	]	]	PUNCT
fbem-9580	96	4	gandomi	gandomi	NOUN
fbem-9580	96	5	,	,	PUNCT
fbem-9580	96	6	a.	a.	NOUN
fbem-9580	96	7	,	,	PUNCT
fbem-9580	96	8	&	&	CCONJ
fbem-9580	96	9	haider	haider	PROPN
fbem-9580	96	10	,	,	PUNCT
fbem-9580	96	11	m.	m.	NOUN
fbem-9580	96	12	(	(	PUNCT
fbem-9580	96	13	2015	2015	NUM
fbem-9580	96	14	)	)	PUNCT
fbem-9580	96	15	.	.	PUNCT
fbem-9580	97	1	beyond	beyond	ADP
fbem-9580	97	2	the	the	DET
fbem-9580	97	3	hype	hype	NOUN
fbem-9580	97	4	:	:	PUNCT
fbem-9580	97	5	big	big	ADJ
fbem-9580	97	6	data	datum	NOUN
fbem-9580	97	7	concepts	concept	NOUN
fbem-9580	97	8	,	,	PUNCT
fbem-9580	97	9	methods	method	NOUN
fbem-9580	97	10	,	,	PUNCT
fbem-9580	97	11	and	and	CCONJ
fbem-9580	97	12	analytics	analytic	NOUN
fbem-9580	97	13	.	.	PUNCT
fbem-9580	98	1	international	international	ADJ
fbem-9580	98	2	journal	journal	PROPN
fbem-9580	98	3	of	of	ADP
fbem-9580	98	4	information	information	NOUN
fbem-9580	98	5	management	management	NOUN
fbem-9580	98	6	,	,	PUNCT
fbem-9580	98	7	35(2	35(2	NUM
fbem-9580	98	8	)	)	PUNCT
fbem-9580	98	9	,	,	PUNCT
fbem-9580	98	10	137	137	NUM
fbem-9580	98	11	-	-	SYM
fbem-9580	98	12	144	144	NUM
fbem-9580	98	13	.	.	PUNCT
fbem-9580	99	1	[	[	X
fbem-9580	99	2	7	7	NUM
fbem-9580	99	3	]	]	X
fbem-9580	99	4	wang	wang	PROPN
fbem-9580	99	5	,	,	PUNCT
fbem-9580	99	6	y.	y.	PROPN
fbem-9580	99	7	,	,	PUNCT
fbem-9580	99	8	kung	kung	PROPN
fbem-9580	99	9	,	,	PUNCT
fbem-9580	99	10	l.	l.	PROPN
fbem-9580	99	11	,	,	PUNCT
fbem-9580	99	12	&	&	CCONJ
fbem-9580	99	13	byrd	byrd	PROPN
fbem-9580	99	14	,	,	PUNCT
fbem-9580	99	15	t.	t.	NOUN
fbem-9580	99	16	a.	a.	NOUN
fbem-9580	99	17	(	(	PUNCT
fbem-9580	99	18	2018	2018	NUM
fbem-9580	99	19	)	)	PUNCT
fbem-9580	99	20	.	.	PUNCT
fbem-9580	100	1	big	big	ADJ
fbem-9580	100	2	data	datum	NOUN
fbem-9580	100	3	analytics	analytic	NOUN
fbem-9580	100	4	:	:	PUNCT
fbem-9580	100	5	understanding	understand	VERB
fbem-9580	100	6	its	its	PRON
fbem-9580	100	7	capabilities	capability	NOUN
fbem-9580	100	8	and	and	CCONJ
fbem-9580	100	9	potential	potential	ADJ
fbem-9580	100	10	benefits	benefit	NOUN
fbem-9580	100	11	for	for	ADP
fbem-9580	100	12	healthcare	healthcare	NOUN
fbem-9580	100	13	organizations	organization	NOUN
fbem-9580	100	14	.	.	PUNCT
fbem-9580	101	1	technological	technological	ADJ
fbem-9580	101	2	forecasting	forecasting	NOUN
fbem-9580	101	3	and	and	CCONJ
fbem-9580	101	4	social	social	ADJ
fbem-9580	101	5	change	change	NOUN
fbem-9580	101	6	,	,	PUNCT
fbem-9580	101	7	126	126	NUM
fbem-9580	101	8	,	,	PUNCT
fbem-9580	101	9	3	3	NUM
fbem-9580	101	10	-	-	SYM
fbem-9580	101	11	13	13	NUM
fbem-9580	101	12	.	.	PUNCT
fbem-9580	102	1	[	[	X
fbem-9580	102	2	8	8	NUM
fbem-9580	102	3	]	]	X
fbem-9580	102	4	vemuri	vemuri	X
fbem-9580	102	5	,	,	PUNCT
fbem-9580	102	6	v.	v.	PROPN
fbem-9580	102	7	k.	k.	PROPN
fbem-9580	102	8	,	,	PUNCT
fbem-9580	102	9	bondhugula	bondhugula	ADV
fbem-9580	102	10	,	,	PUNCT
fbem-9580	102	11	u.	u.	PROPN
fbem-9580	102	12	,	,	PUNCT
fbem-9580	102	13	&	&	CCONJ
fbem-9580	102	14	hwu	hwu	PROPN
fbem-9580	102	15	,	,	PUNCT
fbem-9580	102	16	w.	w.	PROPN
fbem-9580	102	17	m.	m.	NOUN
fbem-9580	102	18	(	(	PUNCT
fbem-9580	102	19	2018	2018	NUM
fbem-9580	102	20	)	)	PUNCT
fbem-9580	102	21	.	.	PUNCT
fbem-9580	103	1	big	big	ADJ
fbem-9580	103	2	data	datum	NOUN
fbem-9580	103	3	analytics	analytic	NOUN
fbem-9580	103	4	:	:	PUNCT
fbem-9580	103	5	challenges	challenge	NOUN
fbem-9580	103	6	and	and	CCONJ
fbem-9580	103	7	opportunities	opportunity	NOUN
fbem-9580	103	8	.	.	PUNCT
fbem-9580	104	1	acm	acm	PROPN
fbem-9580	104	2	sigarch	sigarch	NOUN
fbem-9580	104	3	computer	computer	NOUN
fbem-9580	104	4	architecture	architecture	NOUN
fbem-9580	104	5	news	news	NOUN
fbem-9580	104	6	,	,	PUNCT
fbem-9580	104	7	45(1	45(1	NOUN
fbem-9580	104	8	)	)	PUNCT
fbem-9580	104	9	,	,	PUNCT
fbem-9580	104	10	94	94	NUM
fbem-9580	104	11	-	-	SYM
fbem-9580	104	12	108	108	NUM
fbem-9580	104	13	.	.	PUNCT
fbem-9580	105	1	[	[	X
fbem-9580	105	2	9	9	NUM
fbem-9580	105	3	]	]	X
fbem-9580	105	4	chae	chae	PROPN
fbem-9580	105	5	,	,	PUNCT
fbem-9580	105	6	b.	b.	PROPN
fbem-9580	105	7	k.	k.	PROPN
fbem-9580	105	8	,	,	PUNCT
fbem-9580	105	9	&	&	CCONJ
fbem-9580	105	10	kim	kim	PROPN
fbem-9580	105	11	,	,	PUNCT
fbem-9580	105	12	j.	j.	PROPN
fbem-9580	105	13	(	(	PUNCT
fbem-9580	105	14	2019	2019	NUM
fbem-9580	105	15	)	)	PUNCT
fbem-9580	105	16	.	.	PUNCT
fbem-9580	106	1	the	the	DET
fbem-9580	106	2	role	role	NOUN
fbem-9580	106	3	of	of	ADP
fbem-9580	106	4	big	big	ADJ
fbem-9580	106	5	data	datum	NOUN
fbem-9580	106	6	analytics	analytic	NOUN
fbem-9580	106	7	in	in	ADP
fbem-9580	106	8	innovation	innovation	NOUN
fbem-9580	106	9	:	:	PUNCT
fbem-9580	106	10	a	a	DET
fbem-9580	106	11	literature	literature	NOUN
fbem-9580	106	12	review	review	NOUN
fbem-9580	106	13	.	.	PUNCT
fbem-9580	107	1	information	information	NOUN
fbem-9580	107	2	systems	system	NOUN
fbem-9580	107	3	frontiers	frontier	NOUN
fbem-9580	107	4	,	,	PUNCT
fbem-9580	107	5	21(2	21(2	NUM
fbem-9580	107	6	)	)	PUNCT
fbem-9580	107	7	,	,	PUNCT
fbem-9580	107	8	263	263	NUM
fbem-9580	107	9	-	-	SYM
fbem-9580	107	10	282	282	NUM
fbem-9580	107	11	.	.	PUNCT
fbem-9580	108	1	[	[	X
fbem-9580	108	2	10	10	NUM
fbem-9580	108	3	]	]	X
fbem-9580	108	4	davenport	davenport	NOUN
fbem-9580	108	5	,	,	PUNCT
fbem-9580	108	6	t.	t.	PROPN
fbem-9580	108	7	h.	h.	PROPN
fbem-9580	108	8	,	,	PUNCT
fbem-9580	108	9	&	&	CCONJ
fbem-9580	108	10	patil	patil	PROPN
fbem-9580	108	11	,	,	PUNCT
fbem-9580	108	12	d.	d.	PROPN
fbem-9580	108	13	j.	j.	PROPN
fbem-9580	108	14	(	(	PUNCT
fbem-9580	108	15	2012	2012	NUM
fbem-9580	108	16	)	)	PUNCT
fbem-9580	108	17	.	.	PUNCT
fbem-9580	109	1	data	datum	NOUN
fbem-9580	109	2	scientist	scientist	NOUN
fbem-9580	109	3	:	:	PUNCT
fbem-9580	109	4	the	the	DET
fbem-9580	109	5	sexiest	sexy	ADJ
fbem-9580	109	6	job	job	NOUN
fbem-9580	109	7	of	of	ADP
fbem-9580	109	8	the	the	DET
fbem-9580	109	9	21st	21st	ADJ
fbem-9580	109	10	century	century	NOUN
fbem-9580	109	11	.	.	PUNCT
fbem-9580	110	1	harvard	harvard	PROPN
fbem-9580	110	2	business	business	PROPN
fbem-9580	110	3	review	review	PROPN
fbem-9580	110	4	,	,	PUNCT
fbem-9580	110	5	90(10	90(10	NUM
fbem-9580	110	6	)	)	PUNCT
fbem-9580	110	7	,	,	PUNCT
fbem-9580	110	8	70	70	NUM
fbem-9580	110	9	-	-	SYM
fbem-9580	110	10	76	76	NUM
fbem-9580	110	11	.	.	PUNCT
fbem-9580	111	1	[	[	X
fbem-9580	111	2	11	11	NUM
fbem-9580	111	3	]	]	X
fbem-9580	111	4	wang	wang	PROPN
fbem-9580	111	5	,	,	PUNCT
fbem-9580	111	6	s.	s.	PROPN
fbem-9580	111	7	,	,	PUNCT
fbem-9580	111	8	&	&	CCONJ
fbem-9580	111	9	xie	xie	PROPN
fbem-9580	111	10	,	,	PUNCT
fbem-9580	111	11	x.	x.	NOUN
fbem-9580	111	12	(	(	PUNCT
fbem-9580	111	13	2017	2017	NUM
fbem-9580	111	14	)	)	PUNCT
fbem-9580	111	15	.	.	PUNCT
fbem-9580	112	1	understanding	understand	VERB
fbem-9580	112	2	customer	customer	NOUN
fbem-9580	112	3	satisfaction	satisfaction	NOUN
fbem-9580	112	4	and	and	CCONJ
fbem-9580	112	5	loyalty	loyalty	NOUN
fbem-9580	112	6	:	:	PUNCT
fbem-9580	112	7	an	an	DET
fbem-9580	112	8	empirical	empirical	ADJ
fbem-9580	112	9	study	study	NOUN
fbem-9580	112	10	of	of	ADP
fbem-9580	112	11	mobile	mobile	ADJ
fbem-9580	112	12	instant	instant	ADJ
fbem-9580	112	13	messages	message	NOUN
fbem-9580	112	14	in	in	ADP
fbem-9580	112	15	china	china	PROPN
fbem-9580	112	16	.	.	PUNCT
fbem-9580	113	1	journal	journal	PROPN
fbem-9580	113	2	of	of	ADP
fbem-9580	113	3	organizational	organizational	ADJ
fbem-9580	113	4	and	and	CCONJ
fbem-9580	113	5	end	end	VERB
fbem-9580	113	6	user	user	NOUN
fbem-9580	113	7	computing	computing	PROPN
fbem-9580	113	8	(	(	PUNCT
fbem-9580	113	9	joeuc	joeuc	PROPN
fbem-9580	113	10	)	)	PUNCT
fbem-9580	113	11	,	,	PUNCT
fbem-9580	113	12	29(2	29(2	NUM
fbem-9580	113	13	)	)	PUNCT
fbem-9580	113	14	,	,	PUNCT
fbem-9580	113	15	1	1	NUM
fbem-9580	113	16	-	-	SYM
fbem-9580	113	17	19	19	NUM
fbem-9580	113	18	.	.	PUNCT
fbem-9580	114	1	[	[	X
fbem-9580	114	2	12	12	NUM
fbem-9580	114	3	]	]	X
fbem-9580	114	4	wu	wu	PROPN
fbem-9580	114	5	,	,	PUNCT
fbem-9580	114	6	m.	m.	PROPN
fbem-9580	114	7	l.	l.	PROPN
fbem-9580	114	8	,	,	PUNCT
fbem-9580	114	9	&	&	CCONJ
fbem-9580	114	10	adams	adams	PROPN
fbem-9580	114	11	,	,	PUNCT
fbem-9580	114	12	r.	r.	PROPN
fbem-9580	114	13	j.	j.	PROPN
fbem-9580	114	14	(	(	PUNCT
fbem-9580	114	15	2018	2018	NUM
fbem-9580	114	16	)	)	PUNCT
fbem-9580	114	17	.	.	PUNCT
fbem-9580	115	1	big	big	ADJ
fbem-9580	115	2	data	datum	NOUN
fbem-9580	115	3	in	in	ADP
fbem-9580	115	4	hospitality	hospitality	NOUN
fbem-9580	115	5	and	and	CCONJ
fbem-9580	115	6	tourism	tourism	NOUN
fbem-9580	115	7	:	:	PUNCT
fbem-9580	115	8	a	a	DET
fbem-9580	115	9	literature	literature	PROPN
fbem-9580	115	10	review	review	NOUN
fbem-9580	115	11	.	.	PUNCT
fbem-9580	116	1	journal	journal	PROPN
fbem-9580	116	2	of	of	ADP
fbem-9580	116	3	hospitality	hospitality	NOUN
fbem-9580	116	4	and	and	CCONJ
fbem-9580	116	5	tourism	tourism	NOUN
fbem-9580	116	6	management	management	NOUN
fbem-9580	116	7	,	,	PUNCT
fbem-9580	116	8	42	42	NUM
fbem-9580	116	9	,	,	PUNCT
fbem-9580	116	10	54	54	NUM
fbem-9580	116	11	-	-	SYM
fbem-9580	116	12	67	67	NUM
fbem-9580	116	13	.	.	PUNCT
fbem-9580	117	1	[	[	X
fbem-9580	117	2	13	13	NUM
fbem-9580	117	3	]	]	X
fbem-9580	117	4	agnihotri	agnihotri	PROPN
fbem-9580	117	5	,	,	PUNCT
fbem-9580	117	6	r.	r.	PROPN
fbem-9580	117	7	,	,	PUNCT
fbem-9580	117	8	dingus	dingus	PROPN
fbem-9580	117	9	,	,	PUNCT
fbem-9580	117	10	r.	r.	PROPN
fbem-9580	117	11	,	,	PUNCT
fbem-9580	117	12	hu	hu	PROPN
fbem-9580	117	13	,	,	PUNCT
fbem-9580	117	14	m.	m.	NOUN
fbem-9580	117	15	y.	y.	PROPN
fbem-9580	117	16	,	,	PUNCT
fbem-9580	117	17	&	&	CCONJ
fbem-9580	117	18	krush	krush	PROPN
fbem-9580	117	19	,	,	PUNCT
fbem-9580	117	20	m.	m.	NOUN
fbem-9580	117	21	t.	t.	PROPN
fbem-9580	117	22	(	(	PUNCT
fbem-9580	117	23	2016	2016	NUM
fbem-9580	117	24	)	)	PUNCT
fbem-9580	117	25	.	.	PUNCT
fbem-9580	118	1	social	social	ADJ
fbem-9580	118	2	media	medium	NOUN
fbem-9580	118	3	:	:	PUNCT
fbem-9580	118	4	influencing	influence	VERB
fbem-9580	118	5	customer	customer	NOUN
fbem-9580	118	6	satisfaction	satisfaction	NOUN
fbem-9580	118	7	in	in	ADP
fbem-9580	118	8	b2b	b2b	NOUN
fbem-9580	118	9	sales	sale	NOUN
fbem-9580	118	10	.	.	PUNCT
fbem-9580	119	1	industrial	industrial	ADJ
fbem-9580	119	2	marketing	marketing	NOUN
fbem-9580	119	3	management	management	NOUN
fbem-9580	119	4	,	,	PUNCT
fbem-9580	119	5	53	53	NUM
fbem-9580	119	6	,	,	PUNCT
fbem-9580	119	7	172	172	NUM
fbem-9580	119	8	-	-	SYM
fbem-9580	119	9	180	180	NUM
fbem-9580	119	10	.	.	PUNCT
fbem-9580	120	1	[	[	X
fbem-9580	120	2	14	14	NUM
fbem-9580	120	3	]	]	X
fbem-9580	120	4	de	de	PROPN
fbem-9580	120	5	mauro	mauro	PROPN
fbem-9580	120	6	,	,	PUNCT
fbem-9580	120	7	a.	a.	PROPN
fbem-9580	120	8	,	,	PUNCT
fbem-9580	120	9	greco	greco	PROPN
fbem-9580	120	10	,	,	PUNCT
fbem-9580	120	11	m.	m.	NOUN
fbem-9580	120	12	,	,	PUNCT
fbem-9580	120	13	&	&	CCONJ
fbem-9580	120	14	grimaldi	grimaldi	PROPN
fbem-9580	120	15	,	,	PUNCT
fbem-9580	120	16	m.	m.	NOUN
fbem-9580	120	17	(	(	PUNCT
fbem-9580	120	18	2016	2016	NUM
fbem-9580	120	19	)	)	PUNCT
fbem-9580	120	20	.	.	PUNCT
fbem-9580	121	1	what	what	PRON
fbem-9580	121	2	is	be	AUX
fbem-9580	121	3	big	big	ADJ
fbem-9580	121	4	data	datum	NOUN
fbem-9580	121	5	?	?	PUNCT
fbem-9580	122	1	a	a	DET
fbem-9580	122	2	consensual	consensual	ADJ
fbem-9580	122	3	definition	definition	NOUN
fbem-9580	122	4	and	and	CCONJ
fbem-9580	122	5	a	a	DET
fbem-9580	122	6	review	review	NOUN
fbem-9580	122	7	of	of	ADP
fbem-9580	122	8	key	key	ADJ
fbem-9580	122	9	research	research	NOUN
fbem-9580	122	10	topics	topic	NOUN
fbem-9580	122	11	.	.	PUNCT
fbem-9580	123	1	aip	aip	PROPN
fbem-9580	123	2	conference	conference	NOUN
fbem-9580	123	3	proceedings	proceeding	NOUN
fbem-9580	123	4	,	,	PUNCT
fbem-9580	123	5	1793	1793	NUM
fbem-9580	123	6	[	[	X
fbem-9580	123	7	15	15	NUM
fbem-9580	123	8	]	]	X
fbem-9580	123	9	chen	chen	PROPN
fbem-9580	123	10	,	,	PUNCT
fbem-9580	123	11	j.	j.	PROPN
fbem-9580	123	12	,	,	PUNCT
fbem-9580	123	13	&	&	CCONJ
fbem-9580	123	14	zhang	zhang	PROPN
fbem-9580	123	15	,	,	PUNCT
fbem-9580	123	16	y.	y.	PROPN
fbem-9580	123	17	(	(	PUNCT
fbem-9580	123	18	2014	2014	NUM
fbem-9580	123	19	)	)	PUNCT
fbem-9580	123	20	.	.	PUNCT
fbem-9580	124	1	big	big	ADJ
fbem-9580	124	2	data	data	NOUN
fbem-9580	124	3	-	-	PUNCT
fbem-9580	124	4	driven	drive	VERB
fbem-9580	124	5	marketing	marketing	NOUN
fbem-9580	124	6	:	:	PUNCT
fbem-9580	124	7	how	how	SCONJ
fbem-9580	124	8	to	to	PART
fbem-9580	124	9	use	use	VERB
fbem-9580	124	10	big	big	ADJ
fbem-9580	124	11	data	datum	NOUN
fbem-9580	124	12	to	to	PART
fbem-9580	124	13	win	win	VERB
fbem-9580	124	14	customers	customer	NOUN
fbem-9580	124	15	,	,	PUNCT
fbem-9580	124	16	beat	beat	VERB
fbem-9580	124	17	competitors	competitor	NOUN
fbem-9580	124	18	,	,	PUNCT
fbem-9580	124	19	and	and	CCONJ
fbem-9580	124	20	boost	boost	VERB
fbem-9580	124	21	profits	profit	NOUN
fbem-9580	124	22	.	.	PUNCT
fbem-9580	125	1	john	john	PROPN
fbem-9580	125	2	wiley	wiley	PROPN
fbem-9580	125	3	&	&	CCONJ
fbem-9580	125	4	sons	son	NOUN
fbem-9580	125	5	.	.	PUNCT
fbem-9580	126	1	[	[	X
fbem-9580	126	2	16	16	NUM
fbem-9580	126	3	]	]	X
fbem-9580	126	4	fan	fan	PROPN
fbem-9580	126	5	,	,	PUNCT
fbem-9580	126	6	l.	l.	PROPN
fbem-9580	126	7	,	,	PUNCT
fbem-9580	126	8	&	&	CCONJ
fbem-9580	126	9	lv	lv	PROPN
fbem-9580	126	10	,	,	PUNCT
fbem-9580	126	11	z.	z.	PROPN
fbem-9580	126	12	(	(	PUNCT
fbem-9580	126	13	2016	2016	NUM
fbem-9580	126	14	)	)	PUNCT
fbem-9580	126	15	.	.	PUNCT
fbem-9580	127	1	the	the	DET
fbem-9580	127	2	application	application	NOUN
fbem-9580	127	3	of	of	ADP
fbem-9580	127	4	big	big	ADJ
fbem-9580	127	5	data	datum	NOUN
fbem-9580	127	6	analytics	analytic	NOUN
fbem-9580	127	7	in	in	ADP
fbem-9580	127	8	market	market	NOUN
fbem-9580	127	9	segmentation	segmentation	NOUN
fbem-9580	127	10	and	and	CCONJ
fbem-9580	127	11	targeting	targeting	NOUN
fbem-9580	127	12	.	.	PUNCT
fbem-9580	128	1	international	international	ADJ
fbem-9580	128	2	journal	journal	PROPN
fbem-9580	128	3	of	of	ADP
fbem-9580	128	4	database	database	PROPN
fbem-9580	128	5	theory	theory	NOUN
fbem-9580	128	6	and	and	CCONJ
fbem-9580	128	7	application	application	NOUN
fbem-9580	128	8	,	,	PUNCT
fbem-9580	128	9	9(4	9(4	NUM
fbem-9580	128	10	)	)	PUNCT
fbem-9580	128	11	,	,	PUNCT
fbem-9580	128	12	39	39	NUM
fbem-9580	128	13	-	-	SYM
fbem-9580	128	14	48	48	NUM
fbem-9580	128	15	.	.	PUNCT
fbem-9580	129	1	[	[	X
fbem-9580	129	2	17	17	NUM
fbem-9580	129	3	]	]	X
fbem-9580	129	4	davenport	davenport	PROPN
fbem-9580	129	5	,	,	PUNCT
fbem-9580	129	6	t.	t.	PROPN
fbem-9580	129	7	h.	h.	PROPN
fbem-9580	129	8	,	,	PUNCT
fbem-9580	129	9	&	&	CCONJ
fbem-9580	129	10	harris	harris	PROPN
fbem-9580	129	11	,	,	PUNCT
fbem-9580	129	12	j.	j.	PROPN
fbem-9580	129	13	g.	g.	PROPN
fbem-9580	129	14	(	(	PUNCT
fbem-9580	129	15	2007	2007	NUM
fbem-9580	129	16	)	)	PUNCT
fbem-9580	129	17	.	.	PUNCT
fbem-9580	130	1	competing	compete	VERB
fbem-9580	130	2	on	on	ADP
fbem-9580	130	3	analytics	analytic	NOUN
fbem-9580	130	4	:	:	PUNCT
fbem-9580	130	5	the	the	DET
fbem-9580	130	6	new	new	ADJ
fbem-9580	130	7	science	science	NOUN
fbem-9580	130	8	of	of	ADP
fbem-9580	130	9	winning	win	VERB
fbem-9580	130	10	.	.	PUNCT
fbem-9580	131	1	harvard	harvard	PROPN
fbem-9580	131	2	business	business	PROPN
fbem-9580	131	3	review	review	PROPN
fbem-9580	131	4	press	press	NOUN
fbem-9580	131	5	.	.	PUNCT
fbem-9580	132	1	[	[	X
fbem-9580	132	2	18	18	NUM
fbem-9580	132	3	]	]	SYM
fbem-9580	132	4	li	li	PROPN
fbem-9580	132	5	,	,	PUNCT
fbem-9580	132	6	x.	x.	PROPN
fbem-9580	132	7	,	,	PUNCT
fbem-9580	132	8	zhang	zhang	PROPN
fbem-9580	132	9	,	,	PUNCT
fbem-9580	132	10	m.	m.	NOUN
fbem-9580	132	11	,	,	PUNCT
fbem-9580	132	12	&	&	CCONJ
fbem-9580	132	13	zuo	zuo	PROPN
fbem-9580	132	14	,	,	PUNCT
fbem-9580	132	15	m.	m.	NOUN
fbem-9580	132	16	(	(	PUNCT
fbem-9580	132	17	2018	2018	NUM
fbem-9580	132	18	)	)	PUNCT
fbem-9580	132	19	.	.	PUNCT
fbem-9580	133	1	big	big	ADJ
fbem-9580	133	2	data	datum	NOUN
fbem-9580	133	3	analytics	analytic	NOUN
fbem-9580	133	4	for	for	ADP
fbem-9580	133	5	customer	customer	NOUN
fbem-9580	133	6	relationship	relationship	NOUN
fbem-9580	133	7	management	management	NOUN
fbem-9580	133	8	.	.	PUNCT
fbem-9580	134	1	in	in	ADP
fbem-9580	134	2	handbook	handbook	NOUN
fbem-9580	134	3	of	of	ADP
fbem-9580	134	4	research	research	NOUN
fbem-9580	134	5	on	on	ADP
fbem-9580	134	6	integrating	integrate	VERB
fbem-9580	134	7	big	big	ADJ
fbem-9580	134	8	data	datum	NOUN
fbem-9580	134	9	into	into	ADP
fbem-9580	134	10	the	the	DET
fbem-9580	134	11	business	business	NOUN
fbem-9580	134	12	environment	environment	NOUN
fbem-9580	134	13	(	(	PUNCT
fbem-9580	134	14	pp	pp	ADJ
fbem-9580	134	15	.	.	PUNCT
fbem-9580	135	1	165	165	NUM
fbem-9580	135	2	-	-	SYM
fbem-9580	135	3	186	186	NUM
fbem-9580	135	4	)	)	PUNCT
fbem-9580	135	5	.	.	PUNCT
fbem-9580	136	1	igi	igi	PROPN
fbem-9580	136	2	global	global	PROPN
fbem-9580	136	3	.	.	PUNCT
fbem-9580	137	1	[	[	X
fbem-9580	137	2	19	19	NUM
fbem-9580	137	3	]	]	X
fbem-9580	137	4	wang	wang	PROPN
fbem-9580	137	5	,	,	PUNCT
fbem-9580	137	6	x.	x.	PROPN
fbem-9580	137	7	,	,	PUNCT
fbem-9580	137	8	li	li	PROPN
fbem-9580	137	9	,	,	PUNCT
fbem-9580	137	10	h.	h.	PROPN
fbem-9580	137	11	,	,	PUNCT
fbem-9580	137	12	&	&	CCONJ
fbem-9580	137	13	sun	sun	PROPN
fbem-9580	137	14	,	,	PUNCT
fbem-9580	137	15	z.	z.	PROPN
fbem-9580	137	16	(	(	PUNCT
fbem-9580	137	17	2017	2017	NUM
fbem-9580	137	18	)	)	PUNCT
fbem-9580	137	19	.	.	PUNCT
fbem-9580	138	1	a	a	DET
fbem-9580	138	2	study	study	NOUN
fbem-9580	138	3	on	on	ADP
fbem-9580	138	4	the	the	DET
fbem-9580	138	5	application	application	NOUN
fbem-9580	138	6	of	of	ADP
fbem-9580	138	7	big	big	ADJ
fbem-9580	138	8	data	datum	NOUN
fbem-9580	138	9	analysis	analysis	NOUN
fbem-9580	138	10	in	in	ADP
fbem-9580	138	11	marketing	marketing	NOUN
fbem-9580	138	12	.	.	PUNCT
fbem-9580	139	1	in	in	ADP
fbem-9580	139	2	2017	2017	NUM
fbem-9580	139	3	international	international	ADJ
fbem-9580	139	4	171	171	NUM
fbem-9580	139	5	conference	conference	NOUN
fbem-9580	139	6	on	on	ADP
fbem-9580	139	7	education	education	NOUN
fbem-9580	139	8	,	,	PUNCT
fbem-9580	139	9	sports	sport	NOUN
fbem-9580	139	10	,	,	PUNCT
fbem-9580	139	11	arts	art	NOUN
fbem-9580	139	12	and	and	CCONJ
fbem-9580	139	13	management	management	NOUN
fbem-9580	139	14	engineering	engineering	NOUN
fbem-9580	139	15	(	(	PUNCT
fbem-9580	139	16	icesame	icesame	PROPN
fbem-9580	139	17	2017	2017	NUM
fbem-9580	139	18	)	)	PUNCT
fbem-9580	139	19	.	.	PUNCT
fbem-9580	140	1	atlantis	atlantis	PROPN
fbem-9580	140	2	press	press	PROPN
fbem-9580	140	3	.	.	PUNCT
fbem-9580	141	1	[	[	X
fbem-9580	141	2	20	20	NUM
fbem-9580	141	3	]	]	X
fbem-9580	141	4	chen	chen	PROPN
fbem-9580	141	5	,	,	PUNCT
fbem-9580	141	6	l.	l.	PROPN
fbem-9580	141	7	,	,	PUNCT
fbem-9580	141	8	&	&	CCONJ
fbem-9580	141	9	hu	hu	PROPN
fbem-9580	141	10	,	,	PUNCT
fbem-9580	141	11	b.	b.	PROPN
fbem-9580	141	12	(	(	PUNCT
fbem-9580	141	13	2018	2018	NUM
fbem-9580	141	14	)	)	PUNCT
fbem-9580	141	15	.	.	PUNCT
fbem-9580	142	1	the	the	DET
fbem-9580	142	2	application	application	NOUN
fbem-9580	142	3	of	of	ADP
fbem-9580	142	4	big	big	ADJ
fbem-9580	142	5	data	datum	NOUN
fbem-9580	142	6	analytics	analytic	NOUN
fbem-9580	142	7	in	in	ADP
fbem-9580	142	8	marketing	marketing	NOUN
fbem-9580	142	9	:	:	PUNCT
fbem-9580	142	10	a	a	DET
fbem-9580	142	11	review	review	NOUN
fbem-9580	142	12	.	.	PUNCT
fbem-9580	143	1	international	international	ADJ
fbem-9580	143	2	journal	journal	NOUN
fbem-9580	143	3	of	of	ADP
fbem-9580	143	4	smart	smart	ADJ
fbem-9580	143	5	home	home	NOUN
fbem-9580	143	6	,	,	PUNCT
fbem-9580	143	7	12(5	12(5	NUM
fbem-9580	143	8	)	)	PUNCT
fbem-9580	143	9	,	,	PUNCT
fbem-9580	143	10	183	183	NUM
fbem-9580	143	11	-	-	SYM
fbem-9580	143	12	192	192	NUM
fbem-9580	143	13	.	.	PUNCT
fbem-9580	144	1	[	[	X
fbem-9580	144	2	21	21	NUM
fbem-9580	144	3	]	]	X
fbem-9580	144	4	gupta	gupta	PROPN
fbem-9580	144	5	,	,	PUNCT
fbem-9580	144	6	r.	r.	PROPN
fbem-9580	144	7	,	,	PUNCT
fbem-9580	144	8	&	&	CCONJ
fbem-9580	144	9	singh	singh	PROPN
fbem-9580	144	10	,	,	PUNCT
fbem-9580	144	11	r.	r.	PROPN
fbem-9580	144	12	(	(	PUNCT
fbem-9580	144	13	2016	2016	NUM
fbem-9580	144	14	)	)	PUNCT
fbem-9580	144	15	.	.	PUNCT
fbem-9580	145	1	big	big	ADJ
fbem-9580	145	2	data	datum	NOUN
fbem-9580	145	3	analytics	analytic	NOUN
fbem-9580	145	4	in	in	ADP
fbem-9580	145	5	marketing	marketing	NOUN
fbem-9580	145	6	:	:	PUNCT
fbem-9580	145	7	a	a	DET
fbem-9580	145	8	review	review	NOUN
fbem-9580	145	9	.	.	PUNCT
fbem-9580	146	1	journal	journal	PROPN
fbem-9580	146	2	of	of	ADP
fbem-9580	146	3	digital	digital	ADJ
fbem-9580	146	4	marketing	marketing	NOUN
fbem-9580	146	5	,	,	PUNCT
fbem-9580	146	6	1(1	1(1	NUM
fbem-9580	146	7	)	)	PUNCT
fbem-9580	146	8	,	,	PUNCT
fbem-9580	146	9	3948	3948	NUM
fbem-9580	146	10	.	.	PUNCT
fbem-9580	147	1	[	[	X
fbem-9580	147	2	22	22	NUM
fbem-9580	147	3	]	]	SYM
fbem-9580	147	4	li	li	PROPN
fbem-9580	147	5	,	,	PUNCT
fbem-9580	147	6	x.	x.	NOUN
fbem-9580	147	7	,	,	PUNCT
fbem-9580	147	8	chai	chai	NOUN
fbem-9580	147	9	,	,	PUNCT
fbem-9580	147	10	s.	s.	PROPN
fbem-9580	147	11	,	,	PUNCT
fbem-9580	147	12	&	&	CCONJ
fbem-9580	147	13	zhao	zhao	PROPN
fbem-9580	147	14	,	,	PUNCT
fbem-9580	147	15	y.	y.	PROPN
fbem-9580	147	16	(	(	PUNCT
fbem-9580	147	17	2019	2019	NUM
fbem-9580	147	18	)	)	PUNCT
fbem-9580	147	19	.	.	PUNCT
fbem-9580	148	1	big	big	ADJ
fbem-9580	148	2	data	datum	NOUN
fbem-9580	148	3	analytics	analytic	NOUN
fbem-9580	148	4	and	and	CCONJ
fbem-9580	148	5	marketing	marketing	NOUN
fbem-9580	148	6	performance	performance	NOUN
fbem-9580	148	7	.	.	PUNCT
fbem-9580	149	1	international	international	ADJ
fbem-9580	149	2	journal	journal	PROPN
fbem-9580	149	3	of	of	ADP
fbem-9580	149	4	information	information	NOUN
fbem-9580	149	5	management	management	NOUN
fbem-9580	149	6	,	,	PUNCT
fbem-9580	149	7	48	48	NUM
fbem-9580	149	8	,	,	PUNCT
fbem-9580	149	9	108	108	NUM
fbem-9580	149	10	-	-	SYM
fbem-9580	149	11	118	118	NUM
fbem-9580	149	12	.	.	PUNCT
fbem-9580	150	1	[	[	X
fbem-9580	150	2	23	23	NUM
fbem-9580	150	3	]	]	X
fbem-9580	150	4	singh	singh	PROPN
fbem-9580	150	5	,	,	PUNCT
fbem-9580	150	6	n.	n.	NOUN
fbem-9580	150	7	,	,	PUNCT
fbem-9580	150	8	&	&	CCONJ
fbem-9580	150	9	srivastava	srivastava	PROPN
fbem-9580	150	10	,	,	PUNCT
fbem-9580	150	11	p.	p.	NOUN
fbem-9580	150	12	(	(	PUNCT
fbem-9580	150	13	2017	2017	NUM
fbem-9580	150	14	)	)	PUNCT
fbem-9580	150	15	.	.	PUNCT
fbem-9580	151	1	big	big	ADJ
fbem-9580	151	2	data	datum	NOUN
fbem-9580	151	3	analytics	analytic	NOUN
fbem-9580	151	4	in	in	ADP
fbem-9580	151	5	marketing	marketing	NOUN
fbem-9580	151	6	:	:	PUNCT
fbem-9580	151	7	an	an	DET
fbem-9580	151	8	exploratory	exploratory	ADJ
fbem-9580	151	9	study	study	NOUN
fbem-9580	151	10	.	.	PUNCT
fbem-9580	152	1	journal	journal	PROPN
fbem-9580	152	2	of	of	ADP
fbem-9580	152	3	data	data	PROPN
fbem-9580	152	4	science	science	NOUN
fbem-9580	152	5	,	,	PUNCT
fbem-9580	152	6	15(2	15(2	NUM
fbem-9580	152	7	)	)	PUNCT
fbem-9580	152	8	,	,	PUNCT
fbem-9580	152	9	215	215	NUM
fbem-9580	152	10	-	-	SYM
fbem-9580	152	11	230	230	NUM
fbem-9580	152	12	.	.	PUNCT
fbem-9580	153	1	[	[	X
fbem-9580	153	2	24	24	NUM
fbem-9580	153	3	]	]	X
fbem-9580	153	4	shi	shi	PROPN
fbem-9580	153	5	,	,	PUNCT
fbem-9580	153	6	y.	y.	PROPN
fbem-9580	153	7	,	,	PUNCT
fbem-9580	153	8	li	li	PROPN
fbem-9580	153	9	,	,	PUNCT
fbem-9580	153	10	y.	y.	PROPN
fbem-9580	153	11	,	,	PUNCT
fbem-9580	153	12	&	&	CCONJ
fbem-9580	153	13	sun	sun	PROPN
fbem-9580	153	14	,	,	PUNCT
fbem-9580	153	15	y.	y.	PROPN
fbem-9580	153	16	(	(	PUNCT
fbem-9580	153	17	2020	2020	NUM
fbem-9580	153	18	)	)	PUNCT
fbem-9580	153	19	.	.	PUNCT
fbem-9580	154	1	the	the	DET
fbem-9580	154	2	role	role	NOUN
fbem-9580	154	3	of	of	ADP
fbem-9580	154	4	big	big	ADJ
fbem-9580	154	5	data	datum	NOUN
fbem-9580	154	6	analytics	analytic	NOUN
fbem-9580	154	7	in	in	ADP
fbem-9580	154	8	marketing	marketing	NOUN
fbem-9580	154	9	decision	decision	NOUN
fbem-9580	154	10	-	-	PUNCT
fbem-9580	154	11	making	making	NOUN
fbem-9580	154	12	:	:	PUNCT
fbem-9580	154	13	a	a	DET
fbem-9580	154	14	literature	literature	PROPN
fbem-9580	154	15	review	review	NOUN
fbem-9580	154	16	.	.	PUNCT
fbem-9580	155	1	journal	journal	PROPN
fbem-9580	155	2	of	of	ADP
fbem-9580	155	3	systems	system	NOUN
fbem-9580	155	4	science	science	NOUN
fbem-9580	155	5	and	and	CCONJ
fbem-9580	155	6	information	information	NOUN
fbem-9580	155	7	,	,	PUNCT
fbem-9580	155	8	8(2	8(2	NUM
fbem-9580	155	9	)	)	PUNCT
fbem-9580	155	10	,	,	PUNCT
fbem-9580	155	11	105	105	NUM
fbem-9580	155	12	-	-	SYM
fbem-9580	155	13	118	118	NUM
fbem-9580	155	14	.	.	PUNCT
fbem-9580	156	1	[	[	X
fbem-9580	156	2	25	25	NUM
fbem-9580	156	3	]	]	X
fbem-9580	156	4	verhoef	verhoef	NOUN
fbem-9580	156	5	,	,	PUNCT
fbem-9580	156	6	p.	p.	PROPN
fbem-9580	156	7	c.	c.	PROPN
fbem-9580	156	8	,	,	PUNCT
fbem-9580	156	9	kannan	kannan	PROPN
fbem-9580	156	10	,	,	PUNCT
fbem-9580	156	11	p.	p.	PROPN
fbem-9580	156	12	k.	k.	PROPN
fbem-9580	156	13	,	,	PUNCT
fbem-9580	156	14	&	&	CCONJ
fbem-9580	156	15	inman	inman	PROPN
fbem-9580	156	16	,	,	PUNCT
fbem-9580	156	17	j.	j.	PROPN
fbem-9580	156	18	j.	j.	PROPN
fbem-9580	156	19	(	(	PUNCT
fbem-9580	156	20	2015	2015	NUM
fbem-9580	156	21	)	)	PUNCT
fbem-9580	156	22	.	.	PUNCT
fbem-9580	157	1	from	from	ADP
fbem-9580	157	2	multi	multi	ADJ
fbem-9580	157	3	-	-	ADJ
fbem-9580	157	4	channel	channel	ADJ
fbem-9580	157	5	retailing	retailing	NOUN
fbem-9580	157	6	to	to	ADP
fbem-9580	157	7	omni	omni	ADJ
fbem-9580	157	8	-	-	PUNCT
fbem-9580	157	9	channel	channel	NOUN
fbem-9580	157	10	retailing	retailing	NOUN
fbem-9580	157	11	:	:	PUNCT
fbem-9580	157	12	introduction	introduction	NOUN
fbem-9580	157	13	to	to	ADP
fbem-9580	157	14	the	the	DET
fbem-9580	157	15	special	special	ADJ
fbem-9580	157	16	issue	issue	NOUN
fbem-9580	157	17	on	on	ADP
fbem-9580	157	18	multi	multi	ADJ
fbem-9580	157	19	-	-	ADJ
fbem-9580	157	20	channel	channel	ADJ
fbem-9580	157	21	retailing	retailing	NOUN
fbem-9580	157	22	.	.	PUNCT
fbem-9580	158	1	journal	journal	PROPN
fbem-9580	158	2	of	of	ADP
fbem-9580	158	3	retailing	retailing	NOUN
fbem-9580	158	4	,	,	PUNCT
fbem-9580	158	5	91(2	91(2	NUM
fbem-9580	158	6	)	)	PUNCT
fbem-9580	158	7	,	,	PUNCT
fbem-9580	158	8	174	174	NUM
fbem-9580	158	9	-	-	SYM
fbem-9580	158	10	181	181	NUM
fbem-9580	158	11	.	.	PUNCT
fbem-9580	159	1	[	[	X
fbem-9580	159	2	26	26	NUM
fbem-9580	159	3	]	]	PUNCT
fbem-9580	159	4	hair	hair	NOUN
fbem-9580	159	5	,	,	PUNCT
fbem-9580	159	6	j.	j.	PROPN
fbem-9580	159	7	f.	f.	PROPN
fbem-9580	159	8	,	,	PUNCT
fbem-9580	159	9	wolfinbarger	wolfinbarger	NOUN
fbem-9580	159	10	,	,	PUNCT
fbem-9580	159	11	m.	m.	NOUN
fbem-9580	159	12	,	,	PUNCT
fbem-9580	159	13	money	money	NOUN
fbem-9580	159	14	,	,	PUNCT
fbem-9580	159	15	a.	a.	PROPN
fbem-9580	159	16	h.	h.	PROPN
fbem-9580	159	17	,	,	PUNCT
fbem-9580	159	18	&	&	CCONJ
fbem-9580	159	19	samouel	samouel	NOUN
fbem-9580	159	20	,	,	PUNCT
fbem-9580	159	21	p.	p.	NOUN
fbem-9580	159	22	(	(	PUNCT
fbem-9580	159	23	2019	2019	NUM
fbem-9580	159	24	)	)	PUNCT
fbem-9580	159	25	.	.	PUNCT
fbem-9580	160	1	essentials	essential	NOUN
fbem-9580	160	2	of	of	ADP
fbem-9580	160	3	business	business	NOUN
fbem-9580	160	4	research	research	NOUN
fbem-9580	160	5	methods	method	NOUN
fbem-9580	160	6	.	.	PUNCT
fbem-9580	161	1	routledge	routledge	PROPN
fbem-9580	161	2	.	.	PUNCT
fbem-9580	162	1	[	[	X
fbem-9580	162	2	27	27	NUM
fbem-9580	162	3	]	]	X
fbem-9580	162	4	bryman	bryman	NOUN
fbem-9580	162	5	,	,	PUNCT
fbem-9580	162	6	a.	a.	NOUN
fbem-9580	162	7	,	,	PUNCT
fbem-9580	162	8	&	&	CCONJ
fbem-9580	162	9	bell	bell	PROPN
fbem-9580	162	10	,	,	PUNCT
fbem-9580	162	11	e.	e.	PROPN
fbem-9580	162	12	(	(	PUNCT
fbem-9580	162	13	2015	2015	NUM
fbem-9580	162	14	)	)	PUNCT
fbem-9580	162	15	.	.	PUNCT
fbem-9580	163	1	business	business	NOUN
fbem-9580	163	2	research	research	NOUN
fbem-9580	163	3	methods	method	NOUN
fbem-9580	163	4	.	.	PUNCT
fbem-9580	164	1	oxford	oxford	PROPN
fbem-9580	164	2	university	university	PROPN
fbem-9580	164	3	press	press	NOUN
fbem-9580	164	4	.	.	PUNCT
fbem-9580	165	1	[	[	X
fbem-9580	165	2	28	28	NUM
fbem-9580	165	3	]	]	X
fbem-9580	165	4	yin	yin	PROPN
fbem-9580	165	5	,	,	PUNCT
fbem-9580	165	6	r.	r.	PROPN
fbem-9580	165	7	k.	k.	PROPN
fbem-9580	165	8	(	(	PUNCT
fbem-9580	165	9	2017	2017	NUM
fbem-9580	165	10	)	)	PUNCT
fbem-9580	165	11	.	.	PUNCT
fbem-9580	166	1	case	case	NOUN
fbem-9580	166	2	study	study	NOUN
fbem-9580	166	3	research	research	NOUN
fbem-9580	166	4	and	and	CCONJ
fbem-9580	166	5	applications	application	NOUN
fbem-9580	166	6	:	:	PUNCT
fbem-9580	166	7	design	design	NOUN
fbem-9580	166	8	and	and	CCONJ
fbem-9580	166	9	methods	method	NOUN
fbem-9580	166	10	.	.	PUNCT
fbem-9580	167	1	sage	sage	NOUN
fbem-9580	167	2	publications	publication	NOUN
fbem-9580	167	3	.	.	PUNCT