Frontiers in Business, Economics and Management ISSN: 2766-824X | Vol. 10, No. 2, 2023 317 Market and Commercialisation of Digital Media Art Shan Deng School of Language and Culture, Graduate University of Mongolia, Ulaanbaatar, 11000, Mongolia Abstract: This paper analyses the current situation and trend of the digital media art market, the modes and opportunities of commercialisation of digital media art, and puts forward the problems in the commercialisation of digital media art: the protection and copyright of art works, the scale and positioning problems, and the cooperation and distribution of benefits between creators and investors. A series of countermeasures are proposed: in terms of protecting the copyright of works, a perfect legal system and regulatory mechanism should be established; in terms of expanding the market scale and increasing consumer awareness, the promotion and display activities of digital media art can be strengthened; in terms of the co-operation and distribution of benefits between creators and investors, a fair and reasonable co-operation mechanism should be established, and the principles and ways of distributing the benefits should be clarified. Keywords: Digital media art; Market; Commercialisation. 1. Introduction Digital media art is an emerging form in the field of contemporary art, which creates works of art through the use of digital technology and multimedia elements. With the development of science and technology and the popularity of the Internet, this form of art has gradually gained widespread attention and recognition in society. 2. Status and Trend of Digital Media Art Market Digital media art market refers to the application and sales activities of digital media art works in the commercial field. The current situation of digital media art market can be said to be booming. With the progress of science and technology and the increasing maturity of digital media technology, digital media art works have gained wide recognition and attention in the market. Firstly, the market demand for digital media art works is increasing. With the popularisation of digital technology and the development of the Internet, there is a growing demand for digital media art works. Digital media art works have the characteristics of novelty, uniqueness and diversity, which can meet people's diversified needs for artistic expression. In addition, the diverse display forms and interactive methods of digital media art works also increase people's interest in digital media art. Secondly, the revenue of digital media art market is gradually increasing. The value of digital media art works in the market is also increasing. On the one hand, the market price of digital media art works has gradually increased and become a hot spot for investors and collectors. On the other hand, the commercial value of digital media art works is increasing, and it gradually becomes a powerful tool for enterprise brand publicity and market promotion. Commercialisation models and opportunities for digital media artworks are also emerging, providing more possibilities for the development of the digital media art market. However, the digital media art market also faces some challenges and problems. Firstly, the development of digital media art market still has some instability. As digital media art works are inherently characterised by rapid updating and rapid obsolescence, changes in market demand and technological advances may have a greater impact on the digital media art market. Secondly, copyright protection and identification of works in the digital media art market is also an urgent problem to be solved. The ease of copying and dissemination of digital media works makes copyright protection more difficult, while more accurate and professional technical means are needed to identify the authenticity and copyright ownership of digital media art works. Some countermeasures can be put forward to address the current situation and problems of the digital media art market. Firstly, the digital media art market needs to strengthen industry self-discipline and standardised management, and establish a perfect market order and access mechanism. Secondly, the government and relevant organisations should increase support for the digital media art market, encourage innovation and cultivate talents, and provide more development opportunities and resource support. At the same time, the digital media art market also needs to strengthen cooperation and communication with other fields, promote the deep integration of digital media art with science and technology, business, culture and other factors, and expand the influence and commercialisation value of the digital media art market. In conclusion, the digital media art market is developing rapidly in the current social context. By strengthening industry regulations, increasing government support and promoting cross-disciplinary cooperation, the digital media art market can further expand its influence, enhance its commercialisation value and provide more opportunities for the development trend and outlook of digital media art. 3. Modes and Opportunities for the Commercialisation of Digital Media Arts The commercialisation of digital media art refers to the process of transforming digital media art works into commodities or services and obtaining economic benefits through market transactions. With the continuous development of digital technology and the increasing 318 attention to digital media art, the commercialisation of digital media art has gradually become an important research field. This section will discuss the models and opportunities of digital media art commercialisation. In the commercialisation of digital media art, the most common models include artwork sales, exhibitions, performances, licensed use and digital media art platforms. Firstly, artwork sales is one of the core modes of digital media art commercialisation. Digital media artworks can be sold as independent artworks and traded through channels such as auctions, exhibitions and art fairs. Secondly, exhibition and performance is one of the important modes of digital media art commercialisation. Digital media art works can be displayed through exhibitions, art festivals, performances and other forms, attracting the attention of audiences and sponsors, and obtaining box office, ticket revenues and sponsorship fees. In addition, digital media art works can also be commercialised through authorised use. Artists can licence their works to commercial organisations for use, for example, in advertising, films, games, etc., from which they can obtain licensing fees. Finally, digital media art platform is also one of the effective modes of commercialisation of digital media art. Artists can display and sell their works on digital media art platforms to attract users to buy and use digital media art works, from which they can get the share of revenue provided by the platforms. The opportunities for the commercialisation of digital media art mainly come from technological development, market demand and policy support. Firstly, technological development provides a broad space for the commercialisation of digital media art. With the progress of technology, digital media art works have more and more possibilities in creation and display, providing more opportunities for commercialisation. Secondly, market demand is one of the important driving forces for the commercialisation of digital media art. With the increasing attention of society to digital media art, the market demand for digital media art works is also increasing. This provides a broad market space and business opportunities for the commercialisation of digital media art. Finally, policy support has played a positive role in promoting the commercialisation of digital media art. By introducing policies and support measures, the government and relevant institutions have provided a good environment and conditions for the commercialisation of digital media art. In conclusion, there are various modes and opportunities for the commercialisation of digital media art. Modes such as art sales, exhibitions, performances, authorised use and digital media art platforms provide a variety of options for the commercialisation of digital media art works. And factors such as technological development, market demand and policy support provide broad development opportunities for the commercialisation of digital media art. However, it is also necessary to pay attention to the problems and challenges that may be faced in the process of commercialisation, such as copyright protection, market competition and innovation of commercialisation models. Only by considering these aspects comprehensively can we better promote the development of digital media art commercialisation and achieve a win-win situation for both digital media art and business. 4. Problems and Countermeasures in the Commercialisation of Digital Media Art Digital media art faces some problems and challenges in the process of commercialisation. The first one is the protection and copyright of art works. Digital media art works can often be copied and disseminated through the Internet and digital technology, which makes it difficult to protect the works. Unauthorised copying and dissemination may lead to a decline in the value of the work and damage to the rights and interests of the author. Therefore, it is important to establish an effective copyright protection mechanism and regulatory system. Another issue is the scale and positioning of the digital media art market. The digital media art market is relatively new, the market size is relatively small, and consumers' awareness and acceptance of digital media art are not high enough. At the same time, the selling price of digital media art works is high, resulting in relatively low market demand. Therefore, it is necessary to expand the market scale through marketing and educational publicity to increase consumers' awareness and acceptance of digital media art. In addition, there are problems of cooperation and benefit distribution between creators and investors in the commercialisation of digital media art. The creation and promotion of digital media art works require the investment of large amounts of funds and resources, while successful commercialisation also requires market recognition and acceptance. Therefore, a cooperation mechanism of mutual trust and benefit sharing between creators and investors is needed to ensure the success of the commercialisation process. A series of countermeasures need to be developed to address the above issues. Firstly, in terms of protecting the copyright of works, a sound legal system and regulatory mechanism should be established to strengthen the copyright protection and rights defence of digital media art works. At the same time, it is also necessary to strengthen education and publicity to raise public awareness and attention to copyright protection. Secondly, in terms of expanding the market scale and improving consumer awareness, the promotion and exhibition activities of digital media art can be strengthened, and relevant art education activities can be carried out to improve public awareness and acceptance of digital media art. In addition, cooperation with other related industries can be made to explore the integration of digital media art with technology, entertainment and other fields to create more commercialisation opportunities. Finally, in terms of cooperation and benefit distribution between creators and investors, a fair and reasonable cooperation mechanism should be established, and the principles and methods of benefit distribution should be clarified, so as to safeguard the rights and interests of creators and give necessary returns to investors, and to ensure the sustainable development of the commercialisation process. To sum up, there are some problems and challenges in the commercialisation of digital media art, but through the establishment of a perfect copyright protection mechanism, the strengthening of marketing and consumer education, and the establishment of a fair and reasonable cooperation mechanism and other countermeasures, it can promote the development of the commercialisation of digital media art, and the prosperity of the digital media art industry. 319 5. Conclusion The market and commercialisation of digital media art is developing rapidly, and its potential and prospect cannot be ignored. The digitalisation trend of the art market and the rise of online trading platforms provide more opportunities for the dissemination and sale of digital media art. However, the commercialisation of digital media art also faces some challenges and problems, such as originality protection, copyright issues and market competition. Therefore, it is necessary to take effective measures to protect the rights and interests of digital media artists and promote the healthy development of the industry. In conclusion, the commercialisation of the digital media art market is an irreversible trend and an important direction for the development of digital media art. 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