Frontiers in Business, Economics and Management ISSN: 2766-824X | Vol. 14, No. 3, 2024 183 Study on the Synergistic Development of "Smart + Green" Logistics Industry in Chongqing Lin Sima1, Xiaoyan Gu2, * 1 School of Economics and Management, Chongqing University of Posts and Telecommunications, China 2 Modern Postal School, Chongqing University of Posts and Telecommunications, China * Corresponding author: Gu Xiaoyan (Email: 2756939834@qq.com) Abstract: Under the background of "digital economy" and "double carbon", logistics industry, as a typical industry with high input, high energy consumption and high emission, is imperative for its intelligent and green transformation. Chongqing, located in the southwest, is an important logistics hub, and the synergistic development of its logistics industry "smart + green" is of great significance to the economic growth and high-quality development of the industry. This paper constructs the index system for the synergistic development of smart logistics and green logistics, and analyzes the development level of smart logistics and green logistics as well as the level of coupling coordination in Chongqing from 2010 to 2022 by using entropy value method and coupling coordination degree model, with the aim of providing a reference for the government to improve the logistics policy as well as the active development of the logistics industry. The study shows that the overall development level of smart logistics and green logistics in Chongqing is on the rise, and the gap between the two is gradually narrowing, and the development level is gradually changing from green logistics development to synergistic development. The development trend of the coupling coordination degree of smart logistics and green logistics is good, and the coupling coordination degree gradually develops into high-quality coordination, and the trend of the coupling coordination degree is consistent with the trend of the development level of smart logistics, and smart logistics has a stronger role in promoting the synergistic development of the two. Among the subsystems, the scale of development, transportation capacity and digitization level in smart logistics and the level of resource utilization and energy use efficiency in green logistics are the short boards restricting the coordinated development of smart and green logistics, and the coordinating role between the subsystems needs to be strengthened. Keywords: Smart logistics, Green logistics, Entropy method, Coupled coordination. 1. Introduction With the deepening development of the digital society, a series of cutting-edge technologies such as big data, cloud computing, Internet of Things and so on are being applied more and more widely, and intelligent equipment has become a solid bridge for modernization. Under the background of digitization, logistics activities, as an important force to promote economic development, are experiencing unprecedented changes, and new modes and new forms of logistics continue to emerge, injecting new vitality into the sustainable development of the logistics industry. The proposal of "dual-carbon" goal indicates that consumers are paying more and more attention to ecological and environmental protection, which puts forward higher requirements for the timeliness of product circulation and the greening of the logistics industry. China's economic development has gradually changed from focusing on the speed of development to focusing on the quality of development, and the synergistic development of "smart + green" has become an important path for the high-quality development of the logistics industry. In the process of modernization and development of the logistics industry, smart logistics can analyze and predict the data, reduce energy consumption and environmental pollution by optimizing routes and reducing the idling rate, so as to promote the development of green logistics; the environmental protection measures of green logistics can also provide more data support for the smart logistics, and force the innovation of digital technology. The synergistic development of smart logistics and green logistics plays a key role in enhancing logistics efficiency, reducing operating costs, optimizing resource allocation, reducing environmental pollution and promoting industrial development. If we only pay attention to smart logistics and ignore green logistics, it will increase resource consumption and environmental burden while high efficiency, which will hinder sustainable development in the long run; if we only pay attention to green logistics and ignore smart logistics, it may lead to inefficient transportation, rising cost, and it is difficult to meet the market demand, which will affect the competitiveness of the logistics industry and the ability of sustainable development. In 2019, "Promoting the high-quality development of logistics and facilitating the formation of a strong domestic market" pointed out that it is necessary to further consolidate the achievements of cost reduction and efficiency increase in logistics, establish a public information platform for logistics, enhance the level of supply chain intelligence, accelerate the development of green logistics, and improve the logistics standards and norms system. 2022 "Fourteenth Five-Year Plan" Modern Logistics Development Plan pointed out that China's logistics industry exists in a large scale, the release of economies of scale is insufficient, the allocation of logistics resources is unreasonable, the factors are not fully utilized and other issues, logistics needs to be further deepened to reduce costs and increase efficiency. At the same time, environmental protection to the national strategic level, the modernization of the logistics industry to digital, networked, intelligent as a traction, logistics facilities construction and technology and equipment upgrades, green concepts throughout the development of logistics links, and enhance the logistics industry's ability to sustainable development. Chongqing is an 184 important transportation hub connecting the southwest region and the eastern seaboard, with a number of large-scale railroad freight stations and highway transportation hubs, which is of great significance to the development of the logistics industry. At this stage, the logistics industry in Chongqing is increasing energy consumption, carbon emissions increase year by year, the environmental pressure is increasing day by day; and the use of digital equipment will inevitably lead to energy consumption, especially for the large demand for electricity, smart logistics and green logistics part of the link there are still contradictions and conflicts. Promote the smart green development of the logistics industry, can effectively circumvent the disadvantages of its independent development, improve the efficiency of logistics operations, reduce the degree of environmental pollution, increase the competitiveness of logistics enterprises, resulting in the overall benefits of 1+1>2. Based on this, this paper takes Chongqing as the research object for empirical analysis, to explore the level of synergistic development of logistics industry "smart + green" in Chongqing, aiming to provide suggestions for the high-quality development of logistics industry in Chongqing. 2. Research Basis 2.1. Literature Review The synergistic development of logistics industry "smart + green" is an important direction for the high-quality development of the logistics industry, there is coordination and unity, there are also contradictions and conflicts, the academic community is rich in research on smart logistics, green logistics and synergistic development of the logistics industry. Green logistics involves logistics management, ecological environment, economy and other fields, as early as in the 1990s there are scholars on green logistics research, related research focuses on the connotation of the definition[1],the development of the problems faced[2], green logistics development level measurement[3], the development of countermeasures[4] and other aspects. Green logistics is a bridge connecting logistics supply and consumer demand, breaking the limitations of time and space, which can reduce the impact of logistics activities on the environment and provide safe, efficient and green logistics services[5]. Zhang Jun[6] constructs an index system from five aspects of input, output, resource consumption, environmental pollution and environmental protection to explore the impact of green transformation of the logistics industry on the high-quality development of the circulation industry. Zhang Pei[7] pointed out that the green logistics development process exists in the green awareness is weak, infrastructure is not perfect, the standard system is not sound, the lack of professionals and other issues. Xie Sixin[8] proposed that the development of green logistics must start from the current situation to carry out green transformation, improve the environmental awareness of consumers and enterprises, optimize the allocation of resources, and pay attention to the development of reverse logistics. Lian Jie[9] proposed that the concept of green development should be carried through the supply chain management, accelerate green technological innovation, optimize the logistics organization model. Domestic scholars began to study smart logistics in 2009, and gradually moved towards practical application from the theoretical level, mainly focusing on the definition of concept[10], smart logistics model[11], smart logistics technology[12], smart logistics development level measurement[13], influencing factors of smart logistics development[14], and smart logistics talent training[15]. The term "smart logistics" is derived from "smart supply chain", which uses digital technology to sense the external environment, monitor the logistics process in real time, and has the ability of independent judgment, system analysis, scientific decision-making and automatic execution, so as to realize efficient operation of the logistics process[16]. Pei Pei[17] constructed the smart logistics evaluation index system from four dimensions: infrastructure construction, information system construction, security construction and talent construction. Ma Mingqing[18] studied the development level of smart logistics in 31 provinces in China and concluded that the development level of smart logistics in Chongqing is average and there is a large space for development. She also put forward suggestions on integrating digital technology into infrastructure construction, building smart logistics system and promoting multimodal transport. Lin Nan[19] pointed out that the high logistics cost is a factor restricting the progress of the logistics industry. Internet technology should be used to integrate idle labor and promote the intelligent and integrated development of crowdsourcing logistics mode. Scholars have carried out a series of discussions on the study of the collaborative development of logistics industry. Jing Linbo[20] studied the collaboration between logistics industry and manufacturing industry, and built a coupling coordination model to evaluate the level of collaborative development. Rong Changling[21] analyzed the relationship between smart logistics and shared logistics from multiple perspectives, and studied the coupling mechanism and realization path of smart logistics and shared logistics. Cui Liang[22] calculated the coupling coordination degree of digital logistics, ecological environment governance and regional economic growth based on spatial dimension. He Liming[23] proposed that the development of smart logistics in China plays an important role in integrating social resources, concentrating and dispersing markets, meeting individual needs and creating green ecology. Zhang Xiaoyan[24] pointed out that the digital transformation of logistics can promote low-carbon development, and the green development of logistics can reduce the energy consumption of logistics enterprises, so that enterprises can obtain economic benefits. Hao Shuchi[25] pointed out that smart logistics not only promotes the high-quality development of the logistics industry, but also brings environmental pollution, and the logistics industry should take the path of smart and green development in the future. Xu Chun[26] made an empirical analysis of the element structure of the innovation and development of smart logistics, and proposed an element optimization combination strategy with "environment promotion" as its connotation and "science and technology support" as its driving force. In summary, the essence of smart logistics is to use new generation information technology to promote the intelligent development of logistics system, improve logistics efficiency and reduce logistics costs. Green logistics is to reduce the impact on the environment in the logistics process, solve the problem of negative externalities, and pursue the coordinated development of economy and ecology. Therefore, the logistics industry "smart + green" synergy is defined as: the full integration of smart logistics intelligence and green logistics environmental protection, the combination of digital 185 technology and intelligent machinery and equipment, breaking down the information barriers, and promote the logistics industry links to collaborate with each other to reduce the impact of logistics activities on the ecological environment, and the pursuit of the three benefits of the economy, society and the environment. Maximization of economic, social and environmental benefits. At present, academic research on smart logistics and green logistics has achieved certain results, but there are still some limitations. Scholars mostly from the smart of logistics or green logistics one-sided research, on the synergistic development of the logistics industry, most of the existing research is mainly qualitative analysis, empirical research is less, and more synergistic theories applied in the logistics and economic synergy, the logistics industry and the manufacturing industry synergies, smart logistics and shared logistics synergies, the lack of the logistics industry, "smart + Green "There is a lack of systematic research on the synergistic development of the logistics industry. For this reason, further in-depth research is needed on how to strengthen the level of synergy between smart logistics and green logistics, improve the efficiency of logistics enterprises and reduce environmental pollution. 2.2. Collaborative Elements of Smart Logistics and Green Logistics (1) Environmental synergy Environmental synergy plays an important role in the synergistic development of "smart + green" logistics industry. The environment mainly includes national policy, information technology, logistics market environment, social demand, infrastructure construction and other aspects. The development of smart logistics and green logistics is an important direction for the development of the logistics industry. The government provides tax incentives or subsidies for enterprises adopting smart technologies, and penalizes logistics enterprises with high carbon emissions, which helps to promote the intelligent transformation of enterprises, improve efficiency, reduce pollution and take the road of sustainable development. (2) Subject synergy In the field of logistics, the synergistic development of smart logistics and green logistics requires the joint participation of subjects upstream and downstream of the supply chain. Suppliers, manufacturers, distributors and final consumers are not and or lack of role in the supply chain, to complete the whole process from raw material procurement to product sales. Only through the cooperation of the main bodies can we realize resource sharing, cost reduction and efficiency, complement each other's strengths, better meet customer demand, and promote the healthy development of the whole supply chain. (3) Content synergy The synergy between smart logistics and green logistics mainly includes three aspects: information synergy, business process synergy and benefit synergy. Firstly, information sharing between various links of logistics activities helps to break the information gap, improve market response speed, and realize a higher level of service quality and customer satisfaction. Second, the flow of goods involves the whole process of the supply chain, and the seamless synergistic operation and joint development strategy among all links can help optimize the process and resource allocation, improve the efficiency of logistics and reduce costs. Third, the development of smart logistics and green logistics requires a large amount of capital investment, and in terms of benefit distribution, it should follow the principles of science, fairness and reasonableness, and establish a capital distribution mechanism to ensure the synergy of interests of all parties. 2.3. Synergistic Development Motivation of Smart Logistics and Green Logistics With the development of the times, the scale of China's logistics is growing, the development of the logistics industry from the rough to lean transformation, and gradually formed a perfect modern logistics system, the guidance of national policy, the development of science and technology, innovation, consumer demand for diversification, green ecological environmental constraints, and many other factors to promote the logistics industry to take the "smart + green "synergistic development road. (1) National policy is to lead the logistics industry "smart + green" synergistic development of the wind vane. In order to improve the quality of economic development, promote the quality and efficiency of logistics enterprises, and reduce the impact of logistics activities on the ecological environment, China's government departments have actively formulated and implemented relevant policies to guide the logistics industry in the direction of intelligence and greening.The document "Promoting the high-quality development of logistics and facilitating the formation of a strong domestic market" in 2019 emphasizes the importance of solving the problem of imbalance and insufficiency in the development of logistics, pointing out that it is necessary to further consolidate the achievements of logistics cost reduction and efficiency, establish a logistics public information platform, realize resource sharing, and develop a green supply chain. (2) Information technology innovation promotes the formation of a "smart + green" synergistic development mode in the logistics industry. Big data, artificial intelligence, Internet of Things and other technologies continue to progress, providing support for the synergistic development of smart logistics and green logistics; unmanned vehicle distribution, logistics robots, automatic sorting systems and other equipment are widely used in the logistics industry, promoting the transformation and upgrading of the logistics industry, enhancing the value chain, improving the efficiency of resource utilization and reducing environmental pollution. (3) Diversified consumer demands have driven the logistics industry to "smart + green" synergistic transformation. Better consumer experience is the key to maintain customer loyalty of logistics enterprises, diversified needs to promote the transformation of the logistics industry driving force, the logistics industry continues to market segmentation, began to refine management, expand the depth and breadth of services, in order to meet consumer demand. (4) Ecological constraints drive the logistics industry to take the "smart + green" sustainable development path. In order to realize the "double carbon" goal, logistics companies need to follow the trend of the times, adjust the development strategy, from the traditional high emissions, high pollution to low energy consumption, high energy efficiency, and the construction of intelligent green logistics system. Energy is an important medium for the development of the logistics industry, only the close combination of intelligent technology and green energy, deep development, in order to promote the optimization and upgrading of industrial structure, the formation of environmentally friendly development. 186 2.4. Synergistic Effect of Smart Logistics and Green Logistics (1) Economic effect The synergistic development of "smart + green" logistics industry helps to maximize economic benefits. The development of smart logistics ensures the visualization and transparency of logistics activities, promotes the collection and analysis of basic information in the flow of goods, facilitates the formulation of reasonable plans, realizes the precise scheduling of products, and improves the efficiency of logistics operations and capital turnover; the development of reverse logistics realizes the recycling of resources, and effectively increases the income of logistics. In addition, for problematic links, digital technology can be used to achieve tracking and tracing, repair loopholes, minimize economic losses, logistics industry "smart + green" synergistic development can improve logistics efficiency and reduce logistics costs, improve the profitability of the entire supply chain. (2) Social effect The synergistic development of smart logistics and green logistics can improve urban traffic congestion, reduce the incidence of traffic accidents and improve the quality of life of residents. When smart logistics is applied to smart transportation route planning, the use of intelligent algorithms in the logistics scheduling center to coordinate the planning of logistics resources, arrange the optimal transportation routes, and use new energy vehicles to transport goods can improve transportation efficiency, reduce the idling rate, and reduce carbon emissions. Smart logistics and green logistics synergy combines intelligent technology with the concept of green environmental protection, realizing the efficient, safe, environmentally friendly and sustainable development of logistics operations, which is conducive to improving the social image of enterprises and enhancing their market competitiveness. (3) Environmental effect The synergistic development of smart logistics and green logistics can reduce the waste of resources, improve the quality of the ecological environment, enhance the environmental awareness of enterprises and the public, and play an important role in promoting green production, green consumption and green circulation, and promoting the development of green economy. The use of intelligent technology to carry out comprehensive and accurate monitoring and management of the logistics process can identify and solve environmental problems in a timely manner and reduce the adverse impact on the environment. 3. Indicator System and Synergistic Development Model Construction 3.1. Evaluation Index System for Synergistic Development of Smart Logistics and Green Logistics When constructing the evaluation index system of "smart + green" synergistic development of the logistics industry, after combing through the relevant literature of scholars at home and abroad, we selected the indexes that are used more frequently, and then according to the availability of the index data and the characteristics of the development of smart logistics and green logistics, we added a new sub-system of smart technology in the smart logistics, and added a new sub- system of pollution emission level in the green logistics. Based on the availability of indicator data and the characteristics of the development of smart logistics and green logistics, a new smart technology subsystem is added to smart logistics, and a new pollution emission level subsystem is added to green logistics. For the comprehensive evaluation of smart logistics, 20 secondary indicators are selected from the seven dimensions of infrastructure, development scale, business activities, transportation capacity, digitization level, smart technology and logistics talents. The comprehensive evaluation of green logistics unfolds from the five dimensions of resource utilization level, energy use efficiency, pollution emission level, green support efforts, ecological and environmental benefits, and 19 secondary indicators are selected, and the specific indicator information is shown in Table 1. The data of the indicators for 2010-2022 are mainly from National Statistical Yearbook, Chongqing Statistical Yearbook, Logistics Yearbook, China Energy Statistical Yearbook, Chongqing Municipal Commission of Economy and Information, Ministry of Industry and Information Technology, People's Daily, and Prospect Industry Research Institute, and the mean value method is used to fill in individual missing data. 3.2. Evaluation Method (1) Data standardization The data of forward indicators and reverse indicators were processed by the method of standardization of polar deviation. Forward indicators: E (1) Reverse indicators: E (2) (2) Determination of indicator weights The entropy weight method is used to calculate the index weights, because the entropy value method in the operation of the information is necessary to select the natural logarithm, so the first need to standardized values after the translation processing. Second, calculate the proportion of indicators: P ∑ (3) 187 Table 1. Smart logistics and green logistics evaluation indicator system System Primary index Secondary index Index type Indicators Weight Smart logistics A Infrastructure A1 Miles of road routes (kilometers) Positive indicator A11 0.054 Railroad mileage in operation (kilometers) Positive indicator A12 0.049 Scale of development A2 Number of trucks in operation (vehicles) Positive indicator A21 0.017 Civilian ship ownership (ships) Positive indicator A21 0.052 Number of smart logistics enterprises (units) Positive indicator A23 0.058 Operating activities A3 Investment in fixed assets in the logistics industry (billions of dollars) Positive indicator A31 0.037 Number of logistics express (million) Positive indicator A32 0.066 E-commerce sales of logistics companies (billion yuan) Positive indicator A33 0.075 Value added of the logistics industry (billions of dollars) Positive indicator A34 0.030 Transportation capacity A4 Intensity of logistics transport (tons of kilometers/billion dollars) Positive indicator A41 0.050 Freight capacity (tons) Positive indicator A42 0.037 Hub capacity (tons) Positive indicator A43 0.028 Digitization level A5 Internet penetration (%) Positive indicator A51 0.028 Revenue from software operations (billions of dollars) Positive indicator A52 0.040 Smart technology A6 Intelligent courier locker market size (10,000 sets) Positive indicator A61 0.146 Industrial robotics market size (Units) Positive indicator A62 0.032 Number of China-European trains (columns) Positive indicator A63 0.087 Logistics talent A7 Number of people with tertiary education or above in the logistics industry (persons) Positive indicator A71 0.031 Number of logistics employees (10,000) Positive indicator A72 0.023 Number of logistics patents granted (pieces) Positive indicator A73 0.059 Green logistics B Level of resource utilization B1 Land for logistics and warehousing as a percentage of urban construction land area (%) Positive indicator B11 0.034 Container utilization rate (%) Positive indicator B12 0.045 Proportion of sea-rail transportation (%) Positive indicator B13 0.077 Energy efficiency B2 Energy intensity of the logistics industry (tons of standard coal/billion dollars) Inverse indicator B21 0.096 Electricity consumption per unit of GDP in the logistics sector (billion kilowatt hours/billion dollars) Inverse indicator B22 0.055 Pollution emission level B3 Carbon emission intensity of the logistics industry (tons/billion yuan) Inverse indicator B31 0.102 Carbon emissions per unit of transport vehicle (tons/vehicle) Inverse indicator B32 0.056 Carbon emissions per unit transport route length (tons/km) Inverse indicator B33 0.044 SO2 emissions (tons) Inverse indicator B34 0.039 Green support strength B4 Investment in environmental protection (billions of dollars) Positive indicator B41 0.104 Investment in environmental pollution control as a share of GDP (%) Positive indicator B42 0.045 Level of green technological innovation in the logistics industry (RMB 10,000/million tons of standard coal) Positive indicator B43 0.040 Ecological environmental benefits B5 Wastewater discharge (tons) Positive indicator B51 0.046 Integrated solid waste utilization rate (%) Positive indicator B52 0.034 Harmless treatment rate of domestic waste (%) Positive indicator B53 0.017 Centralized treatment rate of sewage treatment plants (%) Positive indicator B54 0.034 Urban road traffic noise level (dB) Positive indicator B55 0.062 Greening coverage (%) Positive indicator B56 0.049 Proportion of good ambient air quality in the city (%) Positive indicator B57 0.020 Then, the entropy value of each indicator is calculated: Q ∑ P ln P (4) Finally, calculate the index weight: W ∑ (5) 188 (3) Calculate the combined score for each system F ∑ W E e (6) ∑ W 1 (7) 3.3. Coupled Coordination Degree Model (1) Measurement of coupling degree Coupling refers to the development phenomenon that two or more systems influence each other, reflecting the dynamic relationship between systems that are interrelated and coordinated, constructing the coupling degree model of smart logistics and green logistics as follows. C ∗ (8) Where C indicates the degree of coupling development between smart logistics and green logistics, and the range of C is [0,1]. the larger the value of C, the closer the relationship between the two, the higher the degree of synergistic development; on the contrary, the lower the degree of synergism, indicating that the system is in a disordered state of development. The coupling degree level judging criteria are shown in Table 2. Table 2. smart logistics and green logistics coupling degree classification criteria Cooperation degree Types and stages of synergies Development characteristics C=0 No synergy, nascent stage Disorganized development of systems with no obvious synergies 0